[{"data":1,"prerenderedAt":81044},["ShallowReactive",2],{"blog-all":3,"landing":80721},[4,209,374,862,1072,1322,1951,2124,2503,2948,3885,4049,4328,4523,5072,5374,5890,6255,6713,7621,7832,8132,9079,9438,9891,10568,11076,11609,11716,11796,12039,12380,12707,12845,12967,13040,13116,13259,13535,14151,14589,14670,15077,15368,15777,15856,16083,16128,16880,17232,17423,17919,18386,18614,18736,19147,19657,19765,20158,20254,20463,20586,20676,20778,20840,21135,21279,21358,22299,22798,23381,23910,24285,24398,24535,24707,24861,25262,25496,25685,25837,26057,26234,26610,26800,26943,27322,27614,27696,27985,28154,28443,28657,28910,29050,29372,29509,29702,29771,29950,30414,30588,30735,31527,31740,32055,32137,32267,32631,32900,33018,33500,34191,34444,34619,34934,35238,36758,36812,37034,37863,37997,38333,38594,38717,38811,38920,39045,39154,39246,39376,39645,39949,40109,40215,40281,40380,40493,40623,40740,40913,41043,41248,41394,41614,41872,41977,42098,42355,42597,42819,42945,43051,43170,43282,43565,43796,43944,44070,44296,44419,44830,45027,45331,45616,45978,46558,46721,47026,47282,47594,47761,48308,48605,48814,48992,49192,49342,49693,49842,50014,50418,50545,50951,51557,51934,52170,53016,53085,53194,53489,53877,54257,54850,55149,55355,55672,56120,56414,56777,57261,57778,61767,61892,62430,62647,63280,63377,63832,64004,64188,64514,64831,65752,66557,66819,67051,67220,67432,67576,67749,68555,68881,69257,69430,69780,70309,70886,71503,71630,72111,72462,72786,73271,73588,73794,74080,74401,74893,75156,75446,75747,75958,76382,76879,77116,78406,78661,79192,79581,79833,80031,80592,80634,80669],{"id":5,"title":6,"author":7,"body":8,"category":196,"coverStyle":197,"date":198,"description":199,"excerpt":197,"extension":200,"image":201,"meta":202,"navigation":203,"path":204,"readTime":205,"seo":206,"seoDescription":197,"stem":207,"__hash__":208},"blog\u002Fblog\u002Fcontent-w-linkhouse-jakosc-ktora-zwiekszy-skutecznosc-twojego-linkbuildingu.md","Content w Linkhouse — jakość, która zwiększy skuteczność Twojego linkbuildingu","Karolina Rasmus",{"type":9,"value":10,"toc":189},"minimark",[11,15,19,23,26,29,36,39,44,47,50,63,68,71,81,86,89,92,96,99,104,107,118,121,124,129,132,137,140,144,147,164,167,170,186],[12,13,6],"h2",{"id":14},"content-w-linkhouse-jakość-która-zwiększy-skuteczność-twojego-linkbuildingu",[16,17,18],"p",{},"Linkhouse to nie tylko platforma do szybkiego i łatwego zamawiania linków. Jako nasz klient możesz przy zakupie danej oferty skorzystać również z napisania artykułu, który zostanie przygotowany przez jednego ze współpracujących z nami copywriterów. Przeczytaj, jak możesz sprawdzać i oceniać jakość otrzymanego tekstu i dowiedz się, w jaki sposób zespół Linkhouse weryfikuje treści.",[12,20,22],{"id":21},"własny-artykuł-lub-zamówienie-z-napisaniem-tekstu-decydujesz-w-zależności-od-potrzeb","Własny artykuł lub zamówienie z napisaniem tekstu — decydujesz w zależności od potrzeb",[16,24,25],{}," Skuteczny linkbuilding to nie tylko wybór odpowiedniego portalu, który poszerzy Twój profil linkowy. Równie istotny jest jakościowy content, który wpływa na pozycjonowanie strony, a tym samym Twojej domeny. W Linkhouse możesz szybko połączyć zamówienie z dodaniem własnego tekstu lub zakupem usługi napisania oryginalnego artykułu sponsorowanego.",[16,27,28],{},"Aby przejrzeć dostępne opcje w zakresie contentu, zwróć uwagę na szczegóły oferty, którą przeglądasz w Bazie Ofert. Jeśli zainteresuje Cię dany portal, kliknij przycisk “Zobacz oferty”, a następnie sprawdź, jakie możliwości masz w zakresie tekstu publikacji. Przy zamówieniu artykułu sponsorowanego możesz zaznaczyć opcję dostarczenia własnej treści lub skorzystać z możliwości dostarczenia 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kPqEgBAQAkJACAgBIXChEmDjeCAc34ZAPK9PlnZ8\u002FJ\u002FtkyNDdwK6gwJt\u002F1lWULpeBPiPUsgGdM+f5r6wE8nJY3AhNme9IdR3ejHgT6WQhr+PI9UD6iOjb93UCt6nlSxCQAgIgYuOgDRICJyYgKk0Wp4AKQUhKyEgBISAEBACQkAICAEhIASEwAVNQJS\u002FSAiwsZoDGeFR3mjN+xzvonZ6KZwojQze4HyU\u002FJcLOzQsgCmeQiUKbB6guBOWo7r8HmjRdyPsxu2I7jscQQlHoftPlv+EQi6QSOKnWwFzAjEhLuosO0H0FOhBNyHkug2IHjQNwfFtoPzkWPoDHepjPZ8cJBxOlzP1F48dFVbSBlMkoBRIGIUzXWhsGfoUkJjT1edM65RyQkAICAEhIAT+\u002FwS0\u002F78IkSAEhIAQOP8IiEZCQAgIASEgBISAEBACQuDCIkAGb38CrI0fhr3ZfbDXvwYmb3ZJE3Q3lL0OrA0forT7Ya\u002FXC+aQZDJEU7JeABXeDtb6VKb5PbDV6ADNSgZ1toFT8smXJOiOZxB1zwZUeHATKtz4AHRfHmU\u002FQUGqA0FdoTV9APbKDWCqci3sLb+E2ZNE+S+2JRl68cuIeWAzcdmI6MvTQfjPXiO9PthaPQJ7zWYwxV6D4I7toEVklfRlWS00FvRYqKD2FDpAWYMo3V+W+tcbDuieFrC1HoYY7tshUxDc9Ebo3qN\u002FXfSEOTxUf0KJLva2pI+d9k9HnxMKlUghcNYIiCAhIASEwJ8REAfIn9GRNCEgBISAEBACQkAICAEhcOEQEE2FgBC4oAkowLcG1pavIKzz6wi74t+w+4ug6\u002FxEQhC0qFsQ0vXVkrTOL8Je3Q\u002FdR2m+HJir3oWQLlTmslcR0qAvzFoWdH8uYFjuyzs0aFsvpHhOI1h6OZOAMlF8AeDPoECGcj8\u002FeUDyKRuUBfDkQs86Ap\u002FXC92RA2\u002F+IXjLilM+5R48\u002FQAAEABJREFU4\u002FVYXDaNyucDOhnxuWwgGK+UIgcLtclIM\u002FKTowZuykv5Wd\u002FjA7++KVC+bE1tgAvgvCyD6zHaVAx+6KEkG+XRKY9ODiQ\u002F65NDaVTP7xlKshnfpKfOevErqTgfRZbnQrsA5yFmXOcxgcodo6Of6iE9DIbEgtMM\u002FTiOype+NsxflAlfcSH1kQPeHFp7jErKfaXAX\u002FAMoofMQuyQmYjtdSP8DnI2sayyXFwX9aU\u002FHTDaSAxL5VME5eLOoTFFWzBW\u002FEXtMF6LRXn9rI+DUv0UaCnjxRyyUDJ2KN5YjkL3kFOIdblnNmKu7QW\u002FM6APlddJnhHKNyTQB1wPtV+nfIYs+RICQkAICAEhcG4J8Bnx3NYotQmBc0JAKhECQkAICAEhIASEgBAQAkJACFxIBMhATUtxChmWWW1VCebWtOEl47GpEVR0c5gCd\u002FAmC7TIR6H8yWTS7w7NFg2NfBTwHYUnKxE+\u002F\u002FUwRV0PLaQOlEaGaMpFFm1afFDBnaGFU1p4eyiqz0iiagynhKUNtIiboEXfTvKvgGYPBnxkZIed1pvg2\u002FU88uf9CwULn0bx8g+hzFVIJjkxlN14OkCL5LKDqOyVVDaGpFJZnepn54etGbSwayitA5QpjPJ3pO3LoFCN4rtRvddSoPSIQKD98JZQ7EQgSSULyYIZMDWkstSGsA5Q9kioIG5TRygrsWKnDwdrPWjhPaktpA+zCK4BpdgpUs5Ir5ODRIuGCrma8t0GLaoHMaOafORcotXvSxzJovrKdAvoSOVCSUcTORLYgQAFZW8JLfJmkkcswppSW0k\u002FW1uKu4Fkkw7WcHg2PoHChf9Gwfx7kb9mIjk3+FVbgdrISaFXpvK237vGH0n92ZvKVyLerD85c3Q\u002FVFBHkjuA8t5Ca2IelEBCyOHDmGirbAns89pUDSqU+jaS29OO9AsD\u002FCmAhXiFMa9bSV4faKGkK4gPO6j81aFFWUv18UHXo2GK7AUtOJ6qCCF+3H9X0X4NkKeE4qgi3UL90aiEW1hb2g6nND+l\u002FR2LyBQCQkAICAEhcHIC2smTJEUICAEhIASEgBAQAkLggiIgygoBISAEhMAFTEABdIfuP7ijxNCswqDF9SbHQw4QEgetZi0yr5c2zxIKU3hbWMjOjCAywIdXhFKUVkQOEEskrFd\u002FiOj+XyDqmsdgja9KMshorueS3M4IvvxtRPX7EtE9n4Et1EqFdAq0qGjY2r6JyJu+R8zgHxFz80eI6PoErOH1qHwmGa\u002FrwxTzDMKueBWhHf+DoDY3k62bnDXmejBVfxQhV72L6AE\u002FUNmhiLnpE4R3\u002FTdsVTpAmTzkW0mHpfFTCO\u002F1KaJvegthjf6N0KveQ9RNryDIfjvCen2MqP6fGzpH87ofbRvhBQQ5M0hv0s9YyPDvrwFT3KOIuPkLRPV6G2GXPY6gKz5AVI+XEFQnk4zzCVAxg2Fv9yoi+n6FmFuGImbgF4i89mUE1R4AkzWSJJEcPR2wXgZzw38h7IZPSe8fETPoS0RdOxS2imSsp1xli6kXwklWNDE1gqEb6dj\u002FU0Re9xyCKmaQjpWgVbobQV3epHZ9h5hbvkd0nzcQ0uhRBHd6DZE3fYnIK26HOSofaPAMgju+gLDObyO8BTlT7KRLaTcAKdCdjyFi8DUwlSqgKtyHmEHfIuqKm6G7jgJ6AkyVHyfmxDDAfMAnCL\u002FyadgrXU2OKXJclMkrFQI\u002FlQuDqe7j1N6PifUn1NaHYY+pRc6qW2Bv8zK18WviMJTCN4i84SUE1eoJhVSq80lE3EIODkOUCVrFBw2mEZf1AeztEdz9I0T3ex8Rl90Oi4f0Y6eJrwYsdZ9AxI1fIrr3Kwiq1xm6j\u002FQyZMiXEBACQkAICIFzR0A7d1Wd25qkNiEgBISAEBACQkAICAEhIASEgBAQAhcUAWUH9s6Dl\u002FwVUBq0yP5QPkCzxCEoOo4M2D7o7gJqUhC00KowR9BmDDlHYqLIUK3DX5AK\u002F+6F0B1mICgWWjw5SaI7QtNSAV8BVJ1bYalcB1pIDFC0By6vmwz3JIMWPfI2RLQho7uF6vCQg8BWE+Y6jyC890uwBTug++2AOR4mO8kNq0jrEFKsKcz1n0HYVU8gqEZjQLngdxRCt1SFpc6d5AR5DvbqraHIGK\u002Fs8aRzRSh7A\u002FI73Ad7jYZkeLcCeiiUJRzKSo2xhFEd1JaQBKiQeAoJ0Mhuj7IPwdCDoFgPG+kR2Ri2enchpFZdaDaKp7xapTsR0u1FhDXvBnNYGHSvE7qKhqnSDQi55kWEtr6FnCB+ik+AtfV\u002FEdFlCGxxlQC\u002Fk9oYRMb9u8n5cDX7ospqhQoGbOEgbxBAusJaqmNwJWjBsUb7TOT8COn6DELqtaV2WYg3KRPWAUEd7yDjf2PiFQ0thMqZAN1G7QqrAhVUhfKGQSnv73Xxlh4BzWrnrZJgCoVRtzXM2DdV+xfCezxHzBtB05zEPB+6iZjXHIyw7m8guHYXKO+xMnVSR1V9C8HNr4etQg0oiwuevdPhTDsA65VvIbTV1bCE2UhWNvwuK0wVeiDkurcRUoX09bE+NqNu46u8PloIFGVSxEIFR0NRPYAXOveTtQL1eQxUKPWnjRxPerFRXL6EgBAQAkJACJxLAtq5rEzqEgJCQAgIASEgBP5WAiJcCAgBISAEhMBZIaDOihQRcnoEiLoiI7HpfbiyyQFBJngVUhP2IJJibwJTCBminVnwJa+BD2YyppPxvAZgDkqANTSaMmXDl5EI\u002F+Hx8KTug7eInAWmarBVawgTidU9Guw1yRBvtVLew3BtXww4KQ8U7YMcEEHQc9bCsfFHFG+ZB1dOPvijoq5FcNd7odxO2tUp0KLr0P1uqPhbYGtChnOy1et52+Da8BoKFryE4t0b4WPZEe3I+N\u002FX8BnobIGncoAVSs+FL\u002FsIPEeT4MdaOLcMR\u002FGGn1G87ie4Du+BTlXwomdtgVtDqYYo\u002FXAqB9pVpLvfQ7KS4U47DJ9\u002FAGwNr4a9Qgzgy4U3ZSHJHgHH7hXwFhRSAWLVtDdslTtDq\u002FA06daMHAgU7U2D59B0ODYMh2Pvdvi0sGPr9K2GY+PPcGygsHEkXEl74fdRORTDn78TnqIBMNe6ArYoclT4HfBlroNz20g4ti2Ap5C8WSZyoHB2o\u002F28QV4C5kGtR1kcx3NgR9AiFK9dzqkcAT1rErGhuncthwobgqAug2G2UB8U7YZzw\u002F9QMPsZFO1cB6+L5IbWg63uY7Da84yyxhfVpYW3QkjbvrCRswz+LHh2\u002FIyiHV\u002FBZ3uEHECRJe3Nnoyi+X2Qv3QKjZ9cchJVga3xTVCmuaTPqlJ9\u002FPBnTETx+mFw7llJaSYamFQvpx7TFtIv0JNGfGmfGQrJlxAQAkJACJwFAiLiFAnQpcSJc\u002Fp8PkgQBjIGZAzIGJAxIGNAxoCMARkDMgZkDMgYuLTGgE7GSp+PDZonvlc8\u002F2IvJo34Fj0KjsM7qVEKyl4b1kbVoSq3gEmRAdlJjo1D7FygZFsItIinYbJFQWMniYuM2kXb4LUC3sTlcGcfJfOziQz9dWEKuwIIfhWW6BjD4K+nzofj6FzoPq3E8E3i4F2HojHtkL\u002FsCRQt7YG83z6A280JCqYKN8PmL\u002F\u002F6ItIFNphCq8MaQUZ\u002FPZeM\u002FnvhTgmF3x8Dd\u002FJuePKyANhhiqsHLbYeGclpt3TxJ\u002F6I\u002FAnVkDPyBjic38Cx7jEULXuIDPJJUJUal+jk3AnHioFwWauUljrBSi+E98hoFIysgpwJveByXQVzxZpGeX\u002FqUhQvvgb5ix9A4bTLUbhjEzkIdMDSALaEOrA270DsyHNDhnvfzreRN\u002FMmFK58AAUTmqBgX\u002FKxlfmXwrnqPhSueBjFh7OhKjSGZvJDz91GDpZBcFtawFq1tlGvnrMZjqXtkTf\u002FXhTO6Y78tXPgLnAeK+9P9yKgLGPgWHQQeiCfcxUKlzyCoq0LyVHVFdZIM\u002FF0wk91OZNCoZuqwJu2nfqcmQfBFNMQ5nohIL9HiQQVBlud62CvXAXKnwfvgVEo3PIBvMWgukiOt+R41zUeS9eTI2wVnLtIh7XfofigC7COgmPxEZR8SKvipShc+gSKd44HTKaSaPk+Lwn4SweBnMcvrfO49Lf096UyBvia9VQmX+1Embiww+GABGEgY0DGgIyBC2wMyNwt5y4ZAzIGZAzIGJAxIGPgLIwBp9MBLexEd4sS9\u002FcS4Ft0BexaB+MBAxUJU6UOMFeuTtWSoTp\u002FG5zJmfAWFgPmUJgju8EaWgWaRvbw4jT4834gY3g8VPab8KYmws8OjNAGZDBvDkuLLuSw4E5Nh3vPEvicZPTWFMktXTJno9hlgWarCmWJhXJ9A08OGb9Bwq0VYD7+9UV6FJS5AjQLlVdRMNe+EeE3\u002FhdRvV5F1NW3wB4fRwm02GJBlZOCZDg3XATZ8O0l3Ui0CqoGpcgor1G+iNsRcu0TsIXQjp4B15pG5IiIgTLRPiWfcPEUwpezCC6vDZod0MgpZDIHUdYs+NIPw3+U4uxUB0W5chLhc\u002FFTIJQ3KgzmkBCqm2UfgmfTIcAfRs4FyhsCuLatJ7cIiQksKojaGg8V+xSCOtwGW6gCnIcp38so3gaYbEHEIYhyF8CftRe+fYDRNoryHd0Lb142TvejLOUcC4og06LMsVDBlblHQBXAVGUAIvu9isheryCy210IrlgBxsdC+gQ3BMiZaXhRrJWo7+OhmbzEhPp5LTk\u002FsoOoTQlA9ndwH9gGb1EhVNS1COn2H0T1eRL22AT48xPhPjgVijFZ+MuQDgIFVkmVUxF\u002F+HB\u002Fc\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\u002FA7oPvaGkVvNT44Pew1yYOSClKX1HjhX3ITCtb\u002FBsWcr3GkH4fPGwly9D0KvfQ5hLW6kspTVEMRrCsyUVmUL18HpNF4Zva5TPToNQl0ryyIb\u002FywBpRSUkqCUMFBKGCglDJS68BmczqwqZ6PToSV5hcD5T0A0FAJCQO4mzwYAABAASURBVAgIASEgBISAEBACQuCCJmAi7ffBlZ0DKCu0yC4wB5O925MD35HxUEUHgeQD8JGXQwutClNcNODPgTdnH7xk0yabBqDFQD80BZ70o2A7vBbbFWZ+\u002FZXywHtwGbzFS0k2jv2Ed0Nwg4Fkv06Cbm4LS\u002F1nYQ1jk4EfevFBeFTosflVLjkyUkueMtGL4T06FYWTGyJ3REMULPwSjl3L4TqwAo7tk+HNWAKyvuKPHzKUk2PH3OA9hNdvaCTr6WNQMONleMkHoXsSjbhT\u002FfI78uF3FlH2SJgrNoW15pXk1DkChA1CUI0mxJHbkEeOojwy9KcRGy\u002FlrQhL896wVKgN3X0EKuJOBLVvQRwoKbCQk8Vc70mENmpEMQ74qK1FS56B8YowaoLPkUsOK4IPdko1hqXxrdBMSYDlSlgbtoGF\u002F+8GlTy9Jb8suzIFQ5H\u002FQvdQ36fvhF\u002FnJDf8WZMM5jkjGiB\u002F7utw7F5NzBfBuXsGPAcPAZrijOQNS4Enay+8DjO0qt0R3PYxWCt0AHyJ0KOfhq3pGzCZFNzbb0H+tK4oWE595qKGIQqWuj0pH4thBxGvKZiCSCZKHSM0PvzMkcZqSHVYqjeA8uVChTWCObYSSjWgQrL8DQREpBAQAkJACJwCAe0U8kgWISAEhIAQEAJCQAgIASFwHhMQ1YSAEBACFxEBZQZ7Fdz7d0Jn87E1DprmJifEHjJqUzstq+Anx4CvmLZNFigLGaMd2fAWLIHPFEORvIRAWefCnbIL3iLKGBQPzWwno\u002FUmOPftge6IBItG+Y+5NoK7PouQDiMR1Ol1hHbuCxOpAj8Z9w+NgsscUS43mbWVC76cTXCnkqFfi4GlRl+Edp+AkMvHIeTK5xBx9f0I7zoIwfXImWAtV\u002FSYzRTonrsQ0u4GmIw8HvgLg2BuOwZBHcciuP3HsFBbjylysh0tBP7M9dTmffD7FVRMC9hbvo7gDmMQ0vl5coDUJwZUOG8jXEnb4dk1H548Nuorcgr0R2iHz428wV2eR2jVSjjmY7qe0nrC4OHzkuE\u002FBFpjktuJ9Gz5Hsz+NXAf2Q7+1zkqtC7sTZ9DaKexBseQhu1hCSb2xwj8q51gQFsMo485a0QvhHShfmk8ELprJpyJOYAKhrnSYIR1H039Rrpc+Qoiug8h5rcjpGFLaFYfyj6aF54jS+A4vIvYBMFU5WoEt7gLllAaO9a6CGp7G8K63I6Ibt\u002FB3uQt4qRQ9pCMh8aPIklqFYyHSKBBRd2IkM7DYG9wF\u002FTiNHjTj1AGEzk9GsPW8QtiNZrSB8Neq8YfhhlllKU8Ad0JOgjKxxy77Sf+uv\u002FYONkTAkJACAiB0yKgnVZuyXz+ExANhYAQEAJCQAgIASEgBISAEBACQuACJmAC\u002FHnA\u002FhX43YTtpygy7nsApZzwFx+FJz8XgY9elAZ\u002F2hyAnACBOGgW+A7OhCcrEyVvLCIZyavgLl4DvSwfmQRMVB8XcuyD19QK9ta3IKzpVTAHKcCbCu\u002FhaXBsmwxltgGqNK9mgtJs0LOmwLV5Cpxp6YC9KqwN+iG0400IqlIVyktOmf2TULxpPHzUHEVlYAJ9TNQGqpe2QC4e+FvBFEqyjX0LTLUGIazTAIS1vxmhHfrC7jJyGaklX6RXQA\u002FSXWmlslQ0VPHP8O6aBMeBnWSsD4Yp4TIEtx1ATpjmMNl88OdshGPLWLhy50LPeR2OTYvgzs0lsREwVb+e6qO8tWpCT97PmlE8LVQdv\u002F7KzA+P0C5MYTBXH4DwywYgtP0AhHXoA3v4TKqXOOzfB91nhopoCnvzmxHa9DKY4aD+4veZgZiRriwPf\u002FWJBswT4Dh0gPpOBzUCIZdRv7TuDH\u002FRdDg3\u002FAJHeip0a0ViPpB0GIDgGg2gfDnUX7OI+WfwFJHCxNyojhxlKN5M5UbBmZxMbQuHuU4fhHT8DNacqXBuW0GOMicQ3onadBvCrxwIS4gJKNoJx9aRgCmS+mwEHIeprK6gwtuTPrcjrEUnGpdT4NlBOmVlAaYQYt6NHFoDEVy3NjTSh7QHSA8S8FeNvvTS\u002FQ5C2w4qqCqg8zg8FoHuOwJTbCdyZoZSgk5BFiEgBISAEDgTAtqZFJIyQkAICAEhIASEgBA4nwiILkJACAgBISAELh4CdJuufND908lAvxqO3cvh2L4Ijr1T4LfEAyoaesF2uHbOprSVFOaieOdSeDMpiYoi8FERQMEW6E4XDAeI\u002FxBcB7ZBL0wCAg4Eyx44dy4hGatRvP59FK2fBcf+dXCnbITr4FIUbxqBwmV3wVWQQEXyqCw5EPaugmPnCriOpgGmQ\u002FAlfoqi5T+gaMsSOA9S2eT1cO5fguKNw1G4+jO40zcDVsB3lOJ3LqN2UNl8MqRTO0gRwLITzh2Lwa\u002FMcuyi9LKwnOJWwE1lFQIfC6By4c8vr0cq2ClBCbSuAn\u002Fq63Cs+hxFG2bAsW8NXEkb4D68mhhORtHKN1G0\u002FWv4XVXJqJwA77bHUbzuNxRtW075NsKduJryTULh0qEo3r0Cjt2ryGEAQO2FcyellelWquduYrRjFdz5ZL\u002FOGQ7nmq9RuGkunAfWwZ20Ds69s1C0ZhSxmIHiPatRvH8nfOQLUfirjwZFTXWtew9Fm+eRHsxiGcnYQf1AdaW8i6Il36J46zKUMN8A14ElVM9Yqu9lassuKp8LX9oGOHatpv5aA092DvS0N+HYONHoK8fu\u002FfB6TVAhBXCt\u002FQ\u002F1\u002FRQU71hJZTeS7mvg2D2fZP0PRVu3UZ1hADkxXOs+RNGWeZRG+uxciOJ9VI+ZHHIZP6N45TAUESPnwbVwHSJdN4xD0boxJHMV1b8KnvQkKC0K8gkQ0IlpBuxN7iD\u002F1vPQwq8A\u002FEmBRHKkJcEccxVCL3sR1uo9QPAAcl3RlyxCQAgIgUuewOkC0E63gOQXAkJACAgBISAEhIAQEAJCQAgIASEgBP5GAsoOeLbDsbgDCmZ0RsHc6+HYcxjKZANUKOBcAN\u002FWQZTWicI1ZCT\u002FL7yohmM+\u002FkyoigNhjooCPySh8+uhMtbB708ozVaNnAAfoHjeFSSjAwrXf0eG8OuprttRuOTfKJx\u002FOTk\u002FnoEnn5wF\u002FH4qlQh\u002F7uMonNYRBfN6kz4rSZ9KgCqEP+VFFM\u002FvisJ5Q6jsvbSm7eVPktH9MEgBwFQNvn33oWheFxRM64XirPnQNWoHSLb1Iyp7JQpmdqZA6TMDgfZn3QqXtRp+\u002F5BXQDsIf\u002FajpXr0hWPvKtIjuDSLBpirQs\u002F9Ds7VvUkPCosfR8ECat+CQXDsn0uG5aooeRrBCmXzwbPzHhTN6Ux6\u002FwuFC4n33EFwZr6FopmXkT4dUbSrKhS+R9FsSivTrVTHGZdTuTvhzqoGZTHDn\u002FMRHEuvReF84rD4Llpfj+Jt\u002FyIny0AUTu+AwlWvwZtNZmzdT6ZsHcZHGd9\u002F\u002FFIks+AHFC++BsYYmNWFyr9L9VQDNRh66n9RtLALCubfRzo8RHV1pf56EO60XGJQETDthffA\u002FSicRXrPuwWeI\u002FOovVXhP\u002FwYihd0JZntUUD95c7ZBWj74N5EOs7qhMLFT1Dog4JZ3VG0dQp0SyRABKBonfUxihdeTWU7o2D2VSha\u002F0mJPv50+A4+haK5VNeCwaQL6brsbhSvfwhFczpSPQPhPjQTJY4qyCdAQAXDX5QHW7XW5AR5CFrYNaCDicZoJsyRrRBy2RswhcfTPhfw85cEISAEhIAQOAMC2hmUkSJCQAgIASEgBM4zAqKOEBACQkAICAEhIAQuMgIqyDAuK1s1KHICGM6PQBPZCWKmeE7jQNuBpJK1mxwo9WGpdxksUTEUlQPPwY3w5W8ACcPvH5LBslmGhbY5+PLgy9wOv4v2KQ1KlWa3AGyU57wUr0zBKPmYAY3y2qpCd2fAl5UK3VuVqqlG8eSwKckEdoIY7eDyGjs\u002FAgkleY12clr5QPUEcv2+Jj2M+qoZdfyuRyCHArTKBjv4TOS02Qd\u002FcWUY9ZvIiF\u002FWHs5Pssg5o+xVyHnBT2dUKZHJ8qluQ1+TAlQCjO3yugW2iRkMywp9GeWYQyZ8udnQfdQ2SlccbCTDdBUs1Z9BUMWqMJmJGzzQC3wg7xVO+FGVjXYYbFgfklOSzwSDOTl74Eol5ofhd1NdlAeatSQLP3bDbaM41h0GcwWDA8ex\u002FrSG4j4KAmgMGRxyd5PuWkm95liSpSjwQmujfcS9tKwyV+EECqUcWR9nMfzOKuA6jXZTHbwtzg\u002FCdMxCPP1RcG6+D44ds2Gt3BTBbR6GCmoHU0gQQjp\u002FDHNURRSt\u002FQnugyPIMcIOECpzjAzZEQKXKgFptxA4PQLa6WWX3EJACAgBISAEhIAQEAJCQAgIASFwXhAQJYTAyQj4yQkRdzuslWrDZCWjaeEmuFLIAeIigzbtnqyYEc\u002FvXtLswF\u002Flw\u002FEfKqDI+M4G+GOcDMfnO4f7ipwMbOAPvPLrpFWTaURxm2l90jynmsAcyCHAHI\u002FhQH3ibQVr49sRWrM+TBZyYujJ8GRkkPOCnElU7FRr+D0fFTKYkxPjmLp+z3F6W9R+gwNxO72CpblZHyqrSE5pjKz+hACNS91fkZwg98O5cw6sVVsiuP1zCL1qCjk\u002FKqN4wxi49vwI6MST8v6JJEkSAscQUIqOxWNiZEcIXNoEaBa9tAFI64WAELg4CEgrhIAQEAJCQAgIASEgBISAECgloAPmivVgJps+vOnwHlwDb958QAsqzSCrf4SAboay2sm3VAB\u002FziY410+AM30rdBX5j6gjlZ4HBMhRpvvi4Vg\u002FBO7EdbDX6gBb9bYo3jINzh3vkvPDA1AeyOcYArJzcgK6riMnJwdKqZNnkhQhcIkR0C6x9kpzhYAQEAJCQAgIASEgBITAxUJA2iEEhIAQODEBzQY9fRkc635F\u002FpJvULhlPnzFZGQXg9iJeZ2T2HiyY6+Hcwv3yfcoWPYBitZ\u002FBm9xEsBPqkA+lywBfzGUrTK0sIqAnxweBMIURdumCoDuoj1ZhMDpESgsLBQHyOkhk9wXOYEzcoAopcGkWc5auMgZS\u002FPOCQGpRAgIASEgBISAEBACQkAICAEhIAQMAioe\u002Fqxv4d79FJzbXoUndzN0yNMfBpt\u002F7MsGaFvgS3oNrm3Pw31oCvxejeIo\u002Fh\u002FT6UKt+CLS25cNLbwyQruOgjkiDkUbJ6Fo3QjYa3VBSKc3AUscOUEK\u002F9YGm0wmWCwWCcRA07S\u002FlfW5Eq6U+suqlFLg9nL\u002FSzBBGJxfDHhsKvXX4xin+NFOMV9ZNnZ+5BQdxKYjX2NL0o9G2Err0wmBcrzemPg5NPm1Qxlf2RACQkAICAEhIASEwCkTkIxCQAgIASEgBE5GgJwgMFWDMlcD+P86QD7\u002FPAEboFUr6RNTFKBO2yQD+VxEBPwOcn5UQ2jn72COrYLiLVPg3P4x+HVYjq0TYa9zBUK7vAuYK5ET5O95EoSNvuvWb8D3Q3\u002FCT8OGX9Lh2x+G4nBiItjwehGNshM2RSkFh8OBvXv3YtWqVRKEwXmhmcg0AAAQAElEQVQ3BrZv346CggIopU44hk83UjvdAgoKLm8uUvKfxNGCr5Cc\u002FwGO5L15GuENKvuhUTa14Dsq\u002FzSUOm01\u002FqC2RAgBISAEhIAQEAJCQAgIASEgBISAEBACFz8BaaEQuPAJ6OQIy0BIp69hZufH5slw7vwW8OXB+J8gmx5H8ebRsNftjuCmdwGmYGqyn8LZXZRSOJKUhPd+JOfH2N\u002Fw0yUcnvzye+Tm5UEpdVqQ+X9uBAoopYzySh27ZqfK6QSlSsoH5P4d6\u002Fz8fBQVFaFRo0Zo0qSJBGFw3oyBxo0bw2q1Ii0tzTiezsb4P0PPg4Km4mE1VUZ0SFckRPRDQnh\u002FCrw+eahI+SpGDEBs6NUIstQCEEJyaCWLEBACQkAICAEhcCYEpIwQEAJCQAgIASEgBITAP0KAjNH+opJf5us+wNh2\u002FyOaSKUXJgHdHwbXoUUoXPEdXDuHAt5MQAVTsJETJAbOzS+haM1PcCWtpfFFYwwKf8dHM5lQITwU4SHBl3SoFxlONspTZ8yODw5KKXg8HuMfjx89ehSJiYk4cuRIWUgiBxOH5ORkcODtPwuchw2\u002F\u002FI\u002FMWe7f0edKKXi9XthsNsTFxSE2NlbChcHgkuinChUqIDw8HG732TunnqEDBNDhQJC1EqpG90T9ikNKwz20DoRAHK9L4upVvAcNKt2L6rF9EGqrCZ\u002Ff+Xccx3+rTPbYWiwW491wf2tF\u002F4BwbheHf6BqqVIICAEhIASEgBAQAkJACAgBIXCKBCTbWSPgLwT8+lkT95eCdBfVRwYN\u002FRzW+ZdKnUkGP5TZDnPFVjBFNYKyRtJ2e5giqgG6988FcrqfOOj+4\u002FIREz+z+Yvyx5WS3QuVABna9Qi49\u002F8A98Efadiw8yPo98YoK8UFwbntPfgyF1E8jY+\u002FyQFCwmU5TQLs+AgUyczMxMGDBw3nRmpqKng\u002FIyMD2dnZyMvLM17jw09acCguLjZePcWvnzpZ4DyFhYXIzc0FO1SysrLg9\u002FuhFI2ZQKVnYa2UOusyz4JaIkII\u002FC0EztgBQjMxzFo4woPqIDqkMSJDGhghKrQhokIbITq0iRGiQhvTPsVxejDlCa6P8ODasFkiyIly6id2pRTMZrPxT5m0f\u002FCfErEn9+NPP8fqNWv+MSeIUmefhc\u002Fnw5dffYNvv\u002F\u002FB4Py3jDYRKgSEwNknIBKFgBAQAkJACAgBISAEhICeCN1Nofi4QHF0431iPuT80OIvhyXGQulsXKXVSRcyzHtJtifxpDn+MoGdH2QvMFesRw4DKzkK\u002FqrO4yTqRSVt5B\u002FCH5d0znf9STBV6I+IHmNgb\u002FIITDFXIrz7Vwju+AV0T8rJ1SHnhxYcDlN0RSgLcS9zghALTVF8PLSwGAB+CrJc9AT4dfBGV9sBReMBx30ojh8uAmyUoCjIcj4QYOcHB36C4vDhw0hPTzd+rV63bl20bNkSrVu3Nta1a9dGRESE8aQFP8nBZVh\u002FpZTheFDq5GvOx04PLsevquInQoxfw3OCBCEgBE6bwJk7QJQJXl8+8ov3IqtwG3KKdiK7cCtyi3bD5ckhRfhANsPnd6DQmYjsoh1GyKI8+cX74PYVQCOPNmX8y0UphSLykk6fMROffv6F8X7Cf8oJUlzswJz5C8mjm2VMWH+p\u002FFnOoBSxKCrCtOkz8PkXXyIpKRn\u002FXxZKKUDXsXL1Gqxave4faddZxiTihIAQEAJCQAgIASEgBC5iAtI0ISAEyhFg50f0SwjqsRMxD+ci5oFMCjm0fRRR134ISwQ5LXTKz69o4rcw0L0f7ZGhPhv2DkMR2qollKmA7gk5NhC8gC8X8Psogpwf5vrQmv9CRv6PYT5dJ4juITnFgDcNeq3nEHrZszBHNwV0B8mmxU918xMRx3tqWF8flaMsIOeHCr4cIdcuR0gDcsSwWhzPwZDPr6IyLMkcUy5QRk4POBp0aou\u002FECXtKpftZJusAzM7Pp15muzQ7FFQtjDorlR4M7dSE9cAfHvtSwF8mVQPOW3IcQRfDkA66N4UBLV8A1H9FsBc7SHAn0ShgPriCDRLIiJ6zUNox7dIRgjFUTu5bIkFHMaHtnXvEegUzwFkbymJdxlx8FOfGRH05S8ujSO+zNafV7Jv6EJcKIuxsExfkpFmyGRGRoJ8nRsCNGB40Jy0sjM3251U5N+cwIZ7t8cDn6\u002FcOPub6zxX4tmJEQjs\u002FODtZs2aoXr16oiKikJwcDCCgoIQEhICfo0PO0EaNmxovGrK6XQaTLjMqeqrlALn56dF2NHCbJVSp1pc8gkBIVBK4IxnUoUQODwpOJw1GTuTvzfCtqSvsDd1FHIKd5Djw2VUUehMwuGMGdh+5CvsTPoWO5K\u002Fwf70sYbjxKSxF9vI9qdfSinjdJCenoFdO3fD6\u002FWVPQmiacp4YsFkMkEpdYwcdgxYLBZwGicopYxyvH98Gqdz4DQuY7VajLycj+PLAlXBcQqqLIr3uYzFbP6DM4LT+MkVlsvbnM9KOvGa98uElNvgeE7nf\u002FjCay4bSFaK61XkYSYWu\u002FYQC++J9aQChpxSnZRSBqdA3SbtuK4nsYpYKqVAC5WW5QIhIGoKASEgBISAEBACQkAICAEhcEkTiIMqXg\u002FvgWFwbJoJryMbev46uDZ9C+fB5fAVg3wNiVBRzWGpHE87ZED3ZIMfMlC2cGhWM6DnGnl0JxndfRSKU2Cufh0s0cnwF6eS+dwKhNWBNa4qVD7gd1Eezuth4zrB99M+xx3jHPEDbKhXbpgqNYHZSvmUjRwGwYBGdfozoRclQovrAmtlK3Qn6eUjBwVl00m2P7IlrLUaQysg2Z4sQDfDnNAMlnDa5CdddGoY16cdhbliS5iCk0hXyluqhyGjKBlaWAVooeEwnpBRgLlyO5gjk0t083tK4lkeB9JHd7NjhhwXjkQYOlStBlWYSPpRcFM50q9k0UtXOslIhTdnF3x5O2AKb4WgBg\u002FDWv1GmGPrI6jx47BUvRrQkqhOQFmDoezhUCYb2DdjqdgFwS1fgrXGo9BCIqHMVmjB+8lR8h8Et3oJykJ1soPIcBglI6jRw5T\u002FFQQ3exammJrQqb1aWFOKe5Hq6QvDCULOD3OFzghu8QLMCdcAviMwV7qC9l+kenoApmTo1M\u002FwFZI+ybDXfwDBLV9GcPPniCP1qT8DoF6nL1nOLwLnvTZ8VPBTD21atED1qlUNg\u002F95r\u002FQpKsiOCM7KTgh+1ZWJ7JANGjSAzWaDmWxvSilOLgtKldjh+H8Z1KpVy3CM8FMcXD4gqyzzKWywA4Vfq8XlTyH7eZ+FHWQul8tw8JxIWWbFrxJj58+J0s\u002F3OH6NGTvJTkVPZsH9e7H07am0+Vzn0c68QjO8dFItcO5DdtEGCuuRVbgKeY6dcHnp4kn3GaK93mIUOA8hs3C1kYfz5jl2wU15FEz4q49SCvyevIWLFmPm7DnYuXsPfhz6M77+9jvs2bsXmZlZGDtuPBYvWWq8R0+pkglH0zTsP3AAP\u002Fz4E7Zu3Wa8Ly83N4\u002FK\u002FoQttJ+Wlo7vvv8RS5YuI4O\u002FMoLFYsG27Tvw6edf4p33PsQvw39FBsnn+PJ6Uu6yXa7n0OHD+PLrb438yckp4DjOwGuu59eRo7Fj5y4kJSVh1OixeOeDjwz909LTy\u002FJyfg5Wcrxwm4ZR3W+9+x6++PJrbNmyrczJwQfQwkWLDBY7du3GDz\u002F9TLK+x+49e46RxXXv3LULw38dheSjR5FfUIDJU6bhvQ8\u002FxhdffYO9+\u002Fcb+ZVSXK0RFJSxli8hIASEgBAQAkJACJzfBEQ7ISAEhIAQKCOg7IBrOzlA3oZj3WZ48\u002FKhZx2Ce\u002F1\u002FyQHyG3xB\u002F0booEOIGTgbkX23oMK9uxDe7Goovh3np0HIkeBXtyLiQR1xd3wDW813EfmYB1E9f0XkIDdiB3wGq9YL4U06QePXPj2VhOj+ExEx+AjCOrSF4ViIfQ1BN65BVLevS58Q8QPuJJibjkfk7QcQdeNcRN2bhqi6dWBSlOYvhD\u002F6RYQPyUfMzRMQ0TcRcY\u002FtRFiNVLDjIqjHAcTdOhMR189FzJMHEd68PtD5XdiiQmFtW4AKd89HkL8KTO3mIfpeHVH9ZyJqYCJi795IdU2Hvf3nCLl5Jyo8lofom0bByo6TFlMQdcdeRPWZiqhbPYjpNxTWoKMI6ZWC2MfdlLcQFf6tI7YnORXyghFySy7ibyMdei5HzKMbETHgKKJ7PELtTS5DX7KhQwtrRY6J22BrcC+08EYIanE\u002Fwq\u002F7BpH9ZiOs26fEndrYYznM8VeCjBMlxfx+mGOAsO5fI6Tj0\u002FC7vNA9bpjjmiHmTjfCLn8ToZ1fR8wdOeQESYPSQhB92yHK\u002FwVCu7yG0Cuon\u002FrOQlDr16BFdiYZ\u002F4Gt\u002Fu3QvdT\u002F\u002FkyYq\u002FRGSIfnYK19E0K6TEJk71EIanY3wq7+CjG3p8Ja6yXSOxsRN+5H+DVfkcz\u002FIbTrO4i6M4ecJjcCel6JnvItBE6RABv1zeQU6NqpA55+\u002FBHc1LsncguL4Kd5hp8I8Xi8JzR2e70+cPqpGH+5Ds7rcrtPIssLTjtelt+vG3V4vN5TbM2Js\u002FnpuGWjPTsi6tevbzg+Tpzz2NjQ0FBUq1YNXN5LOnA7js3x13tKKeN\u002FinD9f53778lx6NAhLFy40LDTcg3spJg7dy7ZLbfwrhH2kq123rx5J+wfIwN9cftTUlKwZs0a5ObmUswfF3YyrV69GuwE4fx\u002FzHF+x+zYsQNr164Fv8bsrzTNycnBqlWrkE524uPzJicnYxfZd4uLi49Pkv3TIKCdRt4\u002FZFXQoCkrTJqdQhDMpmCYNBuUMgGq1JiuNGiaFSYjLQhmLZQueGyUbMKpfnjy2rx1K6ZMHI8DhxPx0Qcf46cRo8n5kYmCwkIsWLgY+\u002FbtQ\u002FlJQKP6U1PT8NukKUhOSYaPJqmCwgIsWrwEc+bOx213DsFjjz6MxUuXky7K8Eo\u002F9NgTaNumNZ59+nWsWL0G9987BP0HDML4CRP\u002FOKlR89jbe+RIEr759gcMHfYratasgYoVE4wJjdtGWZCbl4fVa9bi8y++wsBb78RLr7+DkWN\u002Fw5OPP4ZWna7Cxk2bQQqAP+w1Hv7raNRr3g73Ud0rV67Fv194C+3bt8Vbb7+L4mIHHTheMIupkyZg\u002F6HD+Oj9D\u002FEzlUnPyCAxXCNLAtgBkkbtnzV3HsaMGYfHHn8SAwfchJf+8zz+\u002Fa8n0Kxpc3xFThuerJRSVIgDrWQRAkJACAgBISAEhIAQEAJCQAgIgQuPgA6U\u002Fg6RNkh9H6081RDc5l7Y1GrkTWyO9I8U8g\u002FZYW1+L\u002FhJCrJQQXdZEdb\u002FR9jMc5D\u002F64Nw1b8VVs8kZL5nQcakcUBCX9hrjkDBro3wZ89GwY9VkLt8Bd1\u002FF8Fa6R5YHYA5qi5sweHwFsyHR0UA\u002FiToNb6FvVlLmFJHI29EHWSM+QBeBEPZQsnQH0QG96dh12Yjb\u002FT1yPiyJfIPhiLomgWwu55BUP1q8C61IO2zDijIsMPe8EnoiUeHJgAAEABJREFUy9+BO88Jz+YwZI55HJ6qDyKscSv49zyFrC9aImfRXHhNtWEONkNpJqiwKCB1Jgp+a4xi9\u002FUIal4b2PUFckj\u002F9Ekj4Y2+AqHNH4dr8Q3I+t6KrI07AW0\u002F3OvWwNx7CUIqJaJoeDQyfrgCuRtyYa2SAM2k8Dtk\u002FP5RGpTJAqVZSuJMVujeYhSu+BqZ39WAa\u002F9yWKt1gqXmnZROHcOP36AQod23wBRRCQWLv4Qv7RtKI2dKSAJyJ9+PjC+qw7V3ApQ9kvrwE9ga3wpTBMXtnoCs4V1QsPC\u002FgPIhqOk9MAUpcP3QzKQfSoIyAaSTOSIGlrjq8KRuQ97Uu1C45D348vZBs5sQ3HYcLFEJyF\u002F0MTK+qoGcMVcAZCgObnUblLkqqKNImCwXMgGlcIytCKfw8ZJDYl9KKo6kZ8Dr8yGLnKpzd+5DenYuTRk6DqelY9OhI9hwINHYZpFs2E\u002FOyMKepBTeBb99xGQ2IS03nxwPXjRp2BB169RGYmYOVuw9iOz8AsNRcYTKsB2tZbNm0Ok4Ss3KRkFRMTaT\u002FLlbdmHu5p2Yu2Mv8gqLUOx04kBaJlo0bYp2rVvhQHoW5S0ydNp6+Ajm7TmAShUroT2lKbMZ+VSGDedc1kPt4HL8VMrqg0ew8WAi8ouKDF1P54vlsfMjNjYW\u002FNTH6ZS12+0IDw+Ht9QBwrJOp3wgL\u002F8w+kzLBmSc6Zr15x+p8\u002F8lYRlZWVng\u002F09y8OBB3jVCYmIi+I02Silj\u002F2Rf3AZmoZQybLLHOwrYYdSzZ0\u002FDcaTUsbKYwcnk8tMUx8s6Wd7j41knfhLj+PjAPo9zlh\u002FY5zXbok\u002F0lEq7du1w0003wWIpPS9wZgqcl22xtFm2cL2sM6\u002FLIks3OD9zPlFaaRZZnQIB7RTynEaWYwdkScHj4+iqrCThlL65g6MiI\u002FHYww\u002Fhy6++QY9ru2PzlvVYsXAOLuvUqWTiOJGk0mq5fPlkHngvv\u002Fg8Hn34QbCX8cXnnzEmrbff+wBDv\u002FsG48jZ4XSm4LcxIw0v49XduuGHH4caTgyTiS4gSoWZTWZk0oE+cfIUzJq7EO+\u002F+Ro6dmh\u002F7IkloIPfh5+Hfo\u002F333kD29Ytx8ZVS7D\u002FwEFc1bkd7n34CeSTk4QnzpWrVuOeu+\u002FEXbfcjIKCAkwcPwp56XsxddoMvPbfDzB67FjExsbgsUceNp4M6XX9NeRl3YTlC2bjso4djQmjVL2SFU0QqUdTDafHwAE3IzMzE8XkMczJzcWb77yNp\u002F\u002F9L+MJGJ5wSgrItxAQAkJACAiBC4OAaCkEhIAQEAJCQAicgEDpPaiRwtv++8jAHgxYaiC46RuI6DEeNpsDKrwqGSibQ\u002Fnd0GqNQJB9FvJ+vBkuLrh3NRB6E2LuX4SwhEnIG1oN+fviAMO74gX\u002Fiwg9YzF8u3dBD20KS4srYIqpCs1\u002FGN594wFTONi+b42vB4svCcUHJsGdcxh65vtwJiXC73IA+o2wxObBs2YWPNnzqNZNcE6cB5+tEWz134cz1QNLl6OI7nsPsKIi0oY\u002FBGVixwEV9VNw14UWVB+avgfupR\u002FDh23w7llIDoNdVLUGygw4EuFMWUuyAFtCPZg9KXCkLoDHkQaV8iTyfrocOWsmwFe8iWz+LyG8VUv4d\u002FwPBSlAcJUa0PddjsKMQsCzEt5tL8KVB0CdzJ5B8bSg9KPIkOvJOAL3\u002FnfhLz4M14GZ8BelwxQSCpgVdK8Poe0GwUp6Fa78kvR+i4y4gNLM8CSvgOfoYuj+RBQtuwn80cJrwl6nD+D3o2DuTfDnrqIyP8OxYzJxCIWlYl3KT2BQTgkuSPs+RyF8ZDi2VmmFkI4vQvfsR+6kznBteQ3muDbQfR5YomMQ3OoBcvJ0he51wlbzKtIzgSS4KchyIRPw0ljzek\u002F9qQcv5a9bpxYWjhuFUd98iYQKsXjpX49DJwfoB6+9hEOp6ZjwwzfYOW869iyejfHff4Ol5HgICQ7C0E8\u002FwOrpk1ClciXDPuWleu\u002Fo2wOjvv8aX7z\u002FNr775ANsnj8DScvn44XHHkaTBvUx7vsv8et3X+Hjt\u002F6HWWQDe+OFZ3DHwJuwe9Fs6Pu3Qj+wzaj7obtuR+cOHbBiyjh88vbreP9\u002Fr2LHwlkYeGMfsONl46yp8G1bhxHffYn3KG38T9\u002Fjpt494HC5ccfN\u002FTBpxM9GuZ+\u002F+gxpqxZhB+n\u002F8F13nLIThG2LgcDG\u002F5iYGCilTmtosFOAXw\u002FGhm42pJ9W4dLMSinDrse6lEad0xXrHxwcbNhLuWJ2fkRGRoIN+uwYYecAP81QqVIlmq78mDp1KjZt2sRZwe3evHkzlixZYmwrVdKWFStW4JdffsGwYcMwd+5ccHkukJqaCn6ShOvgfQ5btmzB8OHDMWbMGAwdOhQsL8Bi1qxZmD59Or777jvs2bOHs2PixIn48ccfDdmjRo0C\u002F3jeSCj3xf25fPlyTJkyBePGjcOIESMwcuRIIy\u002F3E7dpw4YNmDRpklE368BtYfvqnDlz8Ouvv5YFtrsGRHO7p02bFtgFt4fzsmxeL168GOWdLUopg9n+\u002Ffvx22+\u002FgdfcdtaZ28O68frAgQOYMWNGWR+wLtz27du3G+XLKrzINv6\u002FzdH+vwJOrbx+atn+IhdLCQzssqwcWbbzxw2ljp2QvD4v7rz3flx7Tfcyj2RGeibefuNLvPDSK7ipX1+axDSYTJrhmX30kQeh00XIipUrSw5QKLpQtCCDnAmLFy\u002FB888+jTdefQGdO18GpRT+oB+pxE+wfPDhx2jSuIlRJx88VatURvduV2Hnpv1IOXoUmqZhxKjRaNC8Dd58\u002Fb90UWoz4vifJ13epTPeff9VrF2zDkeSkqApjeoBBW48B6rkJEtefoHxyqvOl3Uy\u002FhkTH7w2qxVD7rwTDzz4CL745gdjojpJcYkWAkJACAgBISAEhIAQEAJCQAgIgfODwBloYS4tQ\u002FfFJguUJQhw74R790x4ijYDFA3NAmghZJzPh26qAOzoj7TvuqIo2Q1Ly58RPWQtQqxpgJGZ7j8VALWGDPp74HVbYWn2NBnSg+BLXQpXFiXRfTH4w2uWDTvdvFpKfAdkwKcdSjVR8JOx3VOyS3t6GMeZoDmAwu+CkD3tV\u002FiCupMvRkdsrwFkuPdzrtL8lNeQ74MeTNHQAHLmkNWVd34PnIf36B5akWuEhNBeJOXNge5Iot1k6EVAaN\u002FnYHWMQf6ypTD8PNRG3VSX8tkARcF3mLZxih8qzDl1Hbo\u002FH6ya7ndCZ8GaBkW6cLIpqg50dz48ietpTUpoHEvBSwBghtLiKJ72adHIJqEFRZEMnRw2HEFp\u002FkJqQz7lM0FZQ6DI2aFYNnUR5aBFg1Im+F06Cud3RPGmn2GJb0BOsLGIuTsNtsZPUx5AmYPI8dEWttrXwVavL3w5u+DN3EHtLUbJhx1P5UNJrHxfGATMZhNM5X7M+1dac\u002F6la9fjcGIiKsTGgJ\u002FkqFqlEnQ6ditXrIgubVujMhm3V2\u002FYiD1796Ne7Vp4\u002FOY+aFivPuqR42TLjh3Yf\u002FAwgkOC0bVzZzx6372GHeztjz7BfY89ib37Dxj2LovVih7XXI2EuHiMHDset9z3EDZv2YY2LVogNycHDa+8FlffdAt27d6L1IxM8NtVHh5yJ+iwwhPPvYj+d96H9Mws3Dl4EBrXpWOVxn9Obi4ef\u002F4l\u002FPvFl+Eix0fv668Dv47r2qu7odhRjGdeeQ3Pv\u002FoajqalGzqw\u002FY7l\u002FRWT8ulsU2NDf0hISPnoU9rmfuCnQNgxVFJ32cF6SuUDmdjZwOUD++dyzW2IiooCG\u002Fq5HRkZGahTp47Bk7fZecGMKtJYYTtnzZo1kZKSYthT2RbKr3jip2fYGcRtYCdCjRo1MGTIEAwcONAYK3v37qX+c0EpdUzT2PDPr4Pq27cv7rnnHtxwww2Gk4BlBjIym4ceegiNGzc2om688UYjb\u002FPmzREWFoYqVaoY8eW\u002FlFKGXZT75pprrsG9996L9u3bY\u002Ffu3cYrqbgdrDv\u002FoJ7rbtmyJXibnSLchttvv90o07RpU\u002FDrwVwuV3nxxjbHrV69Gm3btjX0ufXWWw0mO+h4MTLQF9fD\u002FzqBHRlNmjRB7dq1ER8fb6zr0hjv378\u002F6tWrh6pVqyI0NBScN9AH3G6OZxkkSpYTENBOEHf+RvHMxPODsdZp4uOd01PX4\u002FbgsvYdwIOCB6pSCmkZaSQkC+xs+G3iJEyeMpXCNEyZOg0LFiyEn5wm\u002FLhRscNhHIAOpwMjx4zFm+9+iHHjx6NHjxvK5JGgEy6VKlUEn0i4Ts7AB0\u002FjRo1RpVac4fFzFBfj8OEjqFu7JpYuW4ZJk6ca9bMuM2bORFp6OjKzMpGVmW3oAJrcS5c\u002F5WCz2dGgQT2wh5ZPWFw3T0YxMdGoT\u002FG7yFPPJwmOlyAEhIAQuHAIiKZCQAgIASEgBISAEBACJyegSpK0r+AroE09Cc61vZAzogecnqawVmoCtutDs8K\u002FbyCcrm4IHTQFtsIM2AdmIv7mAXD+dg2yvv8YXlUPltqZ0F1kBLdEwuQhebT4yEjuTMmEpfJVCLK44DnyBvymapRCC1XvTt8Pj7kagmtfD2uoB\u002F64\u002FyKoVl1odjIcqvHw5sTB2ulamGlXLwSCe\u002FeDybEKBUc+RoVX8hFqeRq5P9ZHzv6jMFW4Aezg0HUzlP0awDcBfuc+6FoT2FreD63QD3ODa8Gv3NJAepIKIB3AXyby+aTuhcdWC0GVroRZy4Wq+BOinkhDdPuHYLlqFYISDsIx63\u002FwFh8ENKD4aAq0msMRGu+kal0wtZ4MexSgsw8Gp\u002FMxl2ZWpWteKShyhBRvHk7yTAjr9i+YonqC\u002FTOcCtZZKRz7UfBkbIUiQ7alUjB0Two5LqrBklCftt3wZu4Ee2600ATKAyOYQiJAsGEOtcNe52nqn2XI\u002FKYm8qY\u002FQHk1KtuO1k5i6UD+vI+pr1shZ0IruPfPQPHmH6CTo0z3ZkH3JP8evMmgAhRkuVAIsPnsdHWNJOfF1p07YdI0dL\u002FyCsTFxmHLjp3kEIlF+1YtDCP1jl17sGTlSpgsJrRv3QpNGzekkath6\u002FYd6NerByw0VvcfOAC3x40DBw9i1sLFWL9tJ1bx\u002F3zIy0M4GaMT4uPAPy7etHUbDh46jFsffQJtet6IafMWonJ0FJ5+6D5UIefLHLLLZWbnICI8HOs2bsL23buxe\u002F8+zJy3wJDT9bL2ZLfzIys7F5+Pm4Sk5BTs2b8fNqsVdWvVRFhIKLZQHSOmzqSye7F561YUkQ1OKXVaaNiex4HteRqxOa3CpZm5HMvgUBp12qv\u002FT9nTruwEBdiBwQb9zMxMw1HBhveYmBgcPXoU7Oxg+2PAQVSTHCBspGdjPdtV2R5Z3gkRHR1tGPm5Gjbqsyx2ivBrn5Qq3z9Abm4ulFJgp8G6deuQnExzEw3w7OxsLm48\u002FVCrVi1ju\u002FwXP0XBzgx2gtjt5JAvn1i6bTabUblyZURGRhox3B52mPDbefgJC6UU+KkW\u002FnJ7jy0AABAASURBVNcFnIFfwcWBHS1cluPYYcF9w1x4v3xgxxA\u002F7cFtYN35yRWlFLitPJ6UUsaTL8ypUaNGhqMjUJ5lcmB2HMfOF3aMsOOH2R4+fBgVKlQw7L6cLuHEBOjUfuKECzKWBszveh97oATiecCwJxr4Pd3r5QskM34dNQYv\u002Fvd1vPBqSXj+lf\u002Fh7Q8+poPIB\u002FZwmrQSXPxUxYIVa3H5ZR3I01n3L50fXBcfJEr9Xifo4\u002Ff74KeDVSllrPmg2kBe9BId\u002FmfowTr89813sXjJMlSuUgU2u5VK6hROYSHZYWGhsFmsUEqxv6RcIZahkJVXaLxGrFyCbAoBISAEhIAQEAJCQAgIASFwPhIQnYTAKRPg+z2QkfwIitd+CJe3PcIG64h\u002FVUdE\u002FSI4V38FVy6Me0Rl05H\u002FrQZHcS9EPDkD+tJX4Q56BLGUN+7xZ6FlDEPRCnIM7F0Nn6UzQp\u002FNRETXe4D8n+FP2QlvId3X5q6DZw\u002FVR84G8MdUBerAPXBuXAF\u002FxbsQeQ\u002FVPfhhcp7kQncUQFmcKFjyOpzeXoi8W0fc8zrCYnfBsaAXvLZ\u002FoWDTEViv05HwHx3RtXW4Nt5F9v1sOI4ehKXJbMTdtxjWwx8gf9s6mBp9i1gqH33VdTC7dsHn1liDksbxFumk9t4G57YDUI2fR\u002FSjOmJvuh2mpBHI2\u002FI1bOREUORICRq4CxWepLQ+HeD97XIUp8Qh5HYd8f8iHVoouFJzoDQSxjKNELi\u002F5zUFWoxo\u002FlK0QwtgfIE\u002FKrCtaI9sC+6kFDh2joc5phFCOz8CLbglJdDC6bQylsA2ySte\u002FYoRFdn\u002FAMK6fIzw6z+DrfYN8KRugWv3KLiT18BasT6ibtuOiBuXI7jZdcTAB133wVJrACJ6fI2IftMQ3OIuqisaPkcxnJs+gt\u002FjRWS\u002FDxF582+IuS0JIZ3\u002FS\u002FWEI6T9S4h73I24J7wUPBS8qPBgNvRidoJQFlkuWgJsQ9qxe49h3G7aqCEsVjM2bCEHHI3DNi1bkPOgCCvXrsXoydPJ2XAUHdu2BcfzG0u+HTkWk6fPANvNvD4f3C432OgcGxkFk0mDhQzNSilwmofGnlIKZo7TFKrFVUCz6lXJPubH7f37ol3r1mDnyMSp08hJ66SxrFNeE0yaBqU0hIeGQAMMWSA5GsmIDw8Fv7LepJnA9r\u002F8ggL4yXMZHBSEUJsVJnLMGPVRfip62gsbopVShi6nXZgKsLGbZdDmGS+axq0+4+L\u002F74JsbGeG\u002FH8\u002F2BgfEhKCihUrgg3\u002F7GyoUaNGWR3c9+zk4Nc4sYOEHQv8f0QCDHjN\u002FRQoUH47EBdYK1UyIXLdXC\u002F3JT99wnUH8hxf3uv1gp+8qF69uvHkRCDfidasSyCetzkopWhoKSOa940N+lJKGfHcn7RrLGzTVUoZDkIjotyXUiX5ue9Ydys555gjO4i4HZxVqZI8LpcL5eVyGgelFK+MwA4QpZTxBAw7V8rLMTLI1x8IaH+I+f9EkMH9xMV\u002F76QTp59GLIuiTqaRZhQKJQN\u002FzRrV4aFBrft1iuYMRpIxYHhSLdkr923oqRsRPIAjI8Jp24uXnn8WOzevx67N64ywe8t6bFqzAnNnTsNTTz5heNN44qxcMQHPPvoAHE4nvvzqa+wi7zMPYhJiLEqpUj2UsV\u002FyVVJfyfax36yDlSZi9qJ2bN8eG1YvB9fNeuwmXbZtWI3li+fj048+QP169ahd\u002FhIBJJ6W0rpKo8rqpn3azs3NxdHUVPDjUEpxbhj5i4sd4ImpTbP6YC865CMELjACoq4QEAJCQAgIASEgBISAEBAC5QlUg7K+g6LpbZCz6D54LNUArRpU7mcoHFMZGe8rpHP4tAUK9q4AbNVQ+KsVmZPnQYXFoOAnSv\u002FyBriyv0TuF7TNed+n9NGPwRteGf6cx5FD8WkfxSJv4XCqyw5l1sggfgTu9NepvorllCFTg7UKvFsHIOdra0m9H8QhZ2R1ZAztDs\u002FR1dCy30X+8HCkUT0c0r9og4IDFaFIL8+ixiVlKC39w8rI21EZyrcGntn1jfiMn7qiWMuEb1U3ZH6kDBnpX1RG5tAWyB57DRwrHkDhqHYoJOePMlejtlaBZ\u002F21yP7CZpRPe9+MzEn\u002FJuN\u002FFRSOj0LGh1qJDKovc9p+qIgcFI6OLotL\u002F6I18kZGU5mPDf2gqKneQvidmYDupx3A7y6C30H7MJGzxkvBBygrjA\u002FZIHSfh7JSnJ8CbSuLFUWLHoDr8BrYal0HW70HQYVooXSuoPT+ncvrVIc3fRtyxrQnh8dm2JrcDc0cioKFzyNv+pXG68gKl78J585x5NwghtYYOPfOhd+VD1+hE4WLelE9q6me62FJaA3n7mlw7R0Ox\u002FbvkT\u002FnfrgPLoGlWjfSP4vk3UHOonegezzwFWeXhKKStd9ZDFYN8rmoCVgsZsxcshzJKSmoU6smfF4v1q7bgDxyJjRr3Bi79+xDYvJRBFlMWLlmLRLi41CZDOBLV61GdEgwbFYb2EbGb1FJPpoKttndQg6N\u002Fjdch04dOyI8LMz45XtqWhpioqPRqV1bdO\u002FSBV9+8C5+\u002FvoL3D1oAK7v3o1sbg7MW7CQhpzCnv0HcJTyt2vdCldf2RW9r+mGbldcbrwGa9nKNUZ9ZZ3Cx6cRaB7LyEQ6hSZNGuO5h+7HVZ07oWWzZmCHiG64gMtKndKGUspw6PD\u002FjTilAuUysVGbn2xgNkqxguUST2PTSsZzpc68\u002FGlUdcKs7NTgpzUOHTpkPHnAmdgJwU848NMYvM1xHLit7Hxg5wg\u002FscBPeHB8IHB+fpKDHRW8zU9A8P8ZCSGnik7zZiAfr9mRwg6OatWqoXnz5kbdR44cMeydnH6isGnTJnCZZtTnvD5eZqAM18+y+DVe3E+pZEfl9rAu7KDgchwC+Vk\u002FTtu1a5cxljmeX11ls9nAevJ++RAZGWnYlLnvWHd23DATbjPnY9ksj\u002FnwEx179uwx9OY0rp9tuuwY4X0OLI\u002Fr2blzJywWi1GnUv\u002FcmGCdzvdAVyVnT0WdWHOnnT2Jx0pSStHE6wMPTA48eG104EdFRmAlTbTJKcnggcrHCL8fcPuOHVg8fwGUIsWOFVW2xzL4Mafb77oHX377g\u002FFPaXiQ88DiCW3JsmXGq7F+HjaibEJ1kge7Q\u002Fu2+PeTjyMrJwc\u002F\u002FfQLed0OGOksj8vz4DwdFhaTGX169cD4Mb+Sd3INeFJ0uVw04Ttx+HAi6jRvh6eefhb5+QVGe5Q6lgXXdXzd3Gqb1YJvf\u002FyJZBwuZaMbB9EqOkktXLQE3a+83DgIy4DIhhAQAkJACAgBISAEhMD5SkD0EgJCQAj8BYFqZHOnwM6PQE52gtgpLqQ0BNPaFGakKo63RQIqBCqI4jlwfs4TyE95QEZ9w5lC8RoFZVZAyBCYqtSD5tkOz\u002FZMKJMFx37I3EDOB8X5y8nieqCFwpBHsjVK42DkC8iwki4UrwLBbALriEA8lVMqGGS1p+hqKCvP+nMatd9om7kKSj4aUE4XIz85WqA0sMOF6zHiuD5rEBUJBZcvi+M2sFwuQ6msuzflQ2R+UQEFs2+AN+kTZH1XHQWzroT36Ehk\u002F1If+ZM7QHcRV6rXvfcjZP1QjRweNyN\u002FVm+kfxwM9+6noIKrIm9iJ8MpU7jkAWR8FoLcSdcA3hyQYvB7KhtOmLwpPcDcvBn7kDfpWmR+HonsX1vCsfVdckJVJZYV4MvehPzZA5D5ZTRyhjdA\u002FvQeyPwiGsXL+sFf4KNyVyD9AxPSP7Ihf0Yf+PM2UxXV4DkyB3nTepLMCGQPbw7XgZFQ1qooWvsCsr5OQNZXccj6Oh7G+vsqhh6Qz0VPIJ7sbPwaLLaxHTh0GDv37jXsSh6vBzt270aQ3QYrGV6XrlyN3Px8ZOVkYwE5TYIpnu11bM\u002FiX6aPmzQJSckp6Ne7J\u002F716EOIjY5CQUEh2byKMXzcBGzfuctwZLz+0nNkxI3CtNmzkU\u002FpwcFBqBATg1dfeA7jhg3FjTdcj++H\u002FYqc7Bz86+EH8ebL\u002FwH\u002Fn48PvvgKBxITadtFwU1OGTPYPsY2OQ6JKSmYNG06CgsLcc8dt+LeO2+HZtKQk5sLn9cHTalT7kullGGPCyMHDv+g+JQLlmZkJmzw5icYSqNOe8VtCwoKMvQ47cJnsUBsbKzhCGJ7KotlnfiJhhByXPAbdDiOg1LKeMUVM2OnSVxcHEcbgQ37bMTnV2ONHz8ec+fONZ6e4FdJsVFfKWXsa5pm5K9evTpq1aqFpUuXYtSoUVi+fDnq169vOEI4AzsfjmfL\u002FcRPZkyZMgWTJ09GIo0Vznt8sJJtmW2qq1atwpgxY8D\u002Fh6Rhw4aGbGbO+nAoX65Fixbg9k6bNg0jR44Ej\u002FfLL7\u002FceMqofD7eZt06dOgA\u002Fj8mrPuMGTPATBo0aMDJRn+y\u002FBo1aqB169bgp2v2799vpPFTM5w2f\u002F58Qy8+vjghISHBKMdlmCXHSTg5gZJRdPL0M0jRaLIBBf7VAq35\u002FZvskTgDSeWLcGdXq1YFm3fswugxYzFj1mwauEfAA6FVq5bIyyvAG2+9i9lz5mHDxo34+pvvMGrMeBLhIV10UqQkuD0e+I\u002FThw+mZ59+Cla6qOp6TW+sXLkK\u002FK7CkaPGoPtVPfDSy6+iJ022fDCQMDjJMcHb7LF7jspt3Lqd6hpreMfXrd+Aeq0vw7ARI5BPJwGllOGw4QOGlDlmYTVSMvJIpG48wdKrx\u002FV44OFHcXmXqzBi5Cg6MA5hydLl6D3gVnRq2QSDBg5AZGQEeffMYBabtu3A6LHjMJNYHCWvOj+J0umq6\u002FDNt9\u002FRZJ4DRZME8+HHAl94+TVMmDgJ27fvwHc\u002FDMWDjz2JypUr4rbBg0heyYUqTwqBAwnn\u002FUcUFAJCQAgIASEgBISAEBACQkAICIF\u002FhIDughYRD0uwRgb0GXB5ggGFS+sTcBSRUwYmctiw84W3NTJKBZwlylTCxFTVcBwoSjcCOVS4DAhawAETiOd9KDOMD5XX2ClT5nghxwxtKyrPDhrj6RaSYeTVQshxQXoE0gL5yBkELRgsV7EsDpRG3hejGEzRJWmBcqbKFK9IhVJZHB8I1EZK\u002FAcWqfJcEwgLCcbPo8ahZper8egLr8CkaXiS7Erx7S6n+LHgHyP7\u002FToqV0qAxWzG+k2bsffQIcO+NXbKNHTo1R+vffAJtu\u002Feh9533QdTpfp47uX\u002F4gg5QxKTkrBi7TpkZGbh8RdfQUzbLlANWqHRVTfg++GjMHHGLHTsMwDWpu2gNWiJ4Obt8S05P\u002Fj\u002Ff3QfdDvMTdpS\u002FpboSHWsXrcBMRHhuKL\u002FINw45D7UJTtXGsv9zyvodcc9SEpKxrzFy3B5v0HQGrZCLOnf4ro+6EL7348YBW7n6bBVShmvyGfDOv\u002F4+XTKFhcXI+AAUYqOMQqnUz6Qlw3nSqnA7j+yrlu3Lm688UbDuRFQ4IorrkDPnj2h0VgJxPGa7YzsmOD\u002F\u002FaFUid5KKbDzpHv37ujWrRsGDRqEgQMHolOdFhGEAAAQAElEQVSnTggPD+diYGcJOxTYsWJE0Bc7DPr164dbbrkFAwYMAOuhVIlMltO0aVPK9fvSo0cP3HzzzYZs1rc6OVF+T\u002F19i222LKtXr14YPHgwevfuDX7ShHOwc6FFixbgp0j46ReO48DbnTt3NmRzGW57ZGQkJ50wsNOob9++hu6sU9u2bcG2bs7MaYG28uutbrjhBqNtnMYyOY0ZsY7MkuPZhstjgZ+4YR05TsLJCZxFB4gODWaa7DwociUiq3ATMgvWIb94Jzy+bDolc1UlgxKn+eGByN7EVq1a4aH77kZaaioWLliItPQ0KKXQjAb4888+hdo1axhewE8++RTsiX70oQfw7HMvGB45pRTMFgtaNGuKyIhwoxzLZVXYo123Tm38+P03uKH75eQg+AHPPf8frFq9Ch9\u002F8i4eefhBxMbGUNt0w\u002FvYvnVLhIWGGvsNyNv4yn+eAz8qtZIcJzyh3TPwRsTGxBp1sB4N6tcDD0qljm1\u002FUJAdD9x2o+E1ZV14EL\u002F3zlv46OMPDI\u002Fmcy+8gKFDh6Lv9d3x9L+fQof27cADPIi8va2JxYP33oXUo0exYOFCYpFuPMnR5\u002FqrkZAQD01phn5KKTz52KN4gPKyd\u002FSNt97GurVrceuA\u002FvjgvXeOmawaN2qIhg3qgV8lxlwkCAEhIASEgBAQAucZAVFHCAgBISAEhMD5QICM\u002F\u002F6jr6JgcnsUrBkDZYk9H7QSHYSAEDiLBNg50LpWNSTERIGN2vHRUehYp0aJ00DXjRdIdb2sk\u002FGj34VLlyM6PMywg4UE2dGgaiXDMWGzWlCrYjwub92IbHERhpzoqEi0btYMcWRni4uKQue6NXF1wzpoUbMqIkJDwOUbUnmOu7pRXXSl9HByyNhtVsPBcXWD2kb+htUqg+OUUkZ89fg4o\u002FUmTQPrWiMhDmxn46dV6lepZJThuprXqIoGtM\u002FtMwqcwpdSymgbc7Db7WCjNP8ja37KBKfwyc3NBb\u002FWiMuzTrxWSp1Cyd+zsN2Q67Varb9Hnudbfr+fnFBJRr+zw+N8Vpdtw2dLP7bd8pt9Ag6OsyU3IId1TU5ONpxE\u002FHRJIF7WJyfAXomTp55miqas5OzIR1r+UuxL+xW7jw5FUs5scogcIYO8iSaL0xRYLjsfNJEREbj7zjvww\u002Fff4rNPPyaHQHtjouXJo2P79njn7TeNtF9+HkoOgydxy6ABeOP119CFPHI86CpVrIj\u002FvvIyrrm6O473jrFHsnKlinjv3bfx09Af8ctPP+K7b77Gw+REYe8jDy5Whx+3evON13D55V2MulluF5rwf\u002Fz+Wwy4+SZ0u+pKvPbfV3Bj3z4IJSdJjRrV8dyzT+PyLl3Ag5InLJbD8pqTM+bzzz5Bk8aNOQrcRrPJRA6XBzD0h+8NHYb++D3+++oraNqkseH84Iycjye9u++602jvZ598jDatW6FWzZp47dWXMZC8oPzImU4TjcfrM+rtQd7Dzz79BD9T277\u002F7hu88tKLqJiQANaHAzN86T\u002FP44XnnoHH6+VqJAgBISAEhIAQEAJCQAgIASEgBISAEDgxAXKCGE8tmGNPnH4WY0WUEBAC5xcBtiPFREUinOxea9dvxJylK4wfIp9MSzbaL129Fj\u002F8Mhwz587H5u3bkZOXR4ZxdbIi52U8Oy7Yfsa\u002Fumc74oYNG4z\u002FAcGOEGZSXmm23fFrr\u002FgVT9u2bTPysfOE7ZFKnX67+cfQbOtjHcrXcz5vM5OioiLwkxdsEz0fdeX+YBtrSEjIWVOP\u002Fx8IvxKLX9F11oSWE1RQUGDYevl\u002FhvB4LJckmychcIYOEPL06knw6wXHBB3F8PoyUODYhIz8OUjNm4rswpVweZPJM1xMeQspHFvGr59EsxNE84HDXjSeWDiwE4GzcbzX5wNPPjyp8uD1eLyGwyCQj\u002FPw5MOvwOJ8XO74YKS73eBpiJ0XvM\u002F1cdlAXo4LyOQ4TuO6OY7lsk4cOB+n8ZplcBzvc5lA4Dgux+tAHOfh\u002FCyLDz4eyMfn4byBfJzGgWVwXYE1p3M+DrzNMnViFESeeI7jfc7P2xwCeTie9yUIASEgBITAeUlAlBICQkAICAEhIASEgBAQAkJACPyjBNgIz0bYQQ8+imf\u002F9xaqJ5Q8fXEypdjOpmkKW7bvxKjfJmHDlm3QzsAJcDL55yJeKQWllPGDav4xdI0aNcCfFStWgP8Z9dGjR5FHTh1+HX5ubq7x5MPWrVuxfv16sCOEbXxcjm2WzI\u002FL\u002FlVgW51SynjjC78Kistx3F+VO1\u002FSua0tW7Y0\u002FlfH+aLT8XoEBwejSZMmCLzy6vj0M9lv0aIF+DVWNWrUOJPi5cuccJsdNm3btkVMTIwxJk+YSSKPIXDaDhByfcBqCkOF0NcRGzLouDAQsaGDERd2DxLCH0HF8Mdp\u002FSDlveO4fL+Xiwt9hZwjp+EFOUb9P+7wRMDhjymnF3M2ZJxejX\u002FMzTpw+GPKqcUwVb+f\u002FxcLb4E4U9BLtk9NguQSAkJACAgBISAEhIAQEAJCQAj80wSkfiEgBISAEDjfCLAxvkqFWFSIijgl1RTlsljMCAkKAv\u002FfENq9IBdut9lsNl5nX6tWLfDTIPxrf34l1sKFCzF\u002F\u002FnzwesuWLcb\u002F\u002FOCnPkJCQoxX6rNDAPRhW9+fBcpiOFr4qYmIiAjjVUf8g2+OlyAEhMDpEzh9B4juR3RoHbSp\u002FixaVXvi\u002Fx3a1XgRfr\u002Fn9DWXEn9OgBwdfGKJj4ujSdP853klVQgIgQuHgGgqBISAEBACQkAICAEhIASEgBAQAkLgLBHw+3xIzy9EflHxJR125+TDT7a0P8OqlDKS2ZFhsVgMpwY7QPhVR7Vr1wY7RPh1T\u002FzLf349EafxP7jmV1fx6\u002FX5bTMc2CHyZ4H\u002FjzD\u002Fyj8+Ph7R0dFgpws7TIzK5UsIXAIElCo51s5WU0\u002FbAcIV6+QE8ZHT4mwFlinh7BLgSZsf37pt8EBUiKsgj0SdXbwiTQgIASEgBISAEBACQuAcEpCqhIAQEAJCQAgIgbNPQCeDf7WqVfH8fXdiyMD+l3T47PH7ERkRYfyv3D8jrVSJYZadIBz4aRB+jVJcXBzY6VGzZk1wYCcIO0PYNlelShVUrlwZlSpVOqXAsiIjI8FOlj\u002FT5WRp3K8nSwvEcx4OgX1ZC4HzicDZHptn5AA5n4CILicmwP\u002Ffg09iXS\u002FvgvgKFU6cSWIvRAKisxAQAkJACAgBISAEhIAQEAJCQAgIASFw8RP421vo8\u002FnQulVL3HvXnbjr9tsu6XD\u002FkLtRvVo1sD3tr8ArVeIEUUqBnSCBwM4QDrzPT21wUKokLxt0ObD8vwqcjwPO8MNPl\u002FxZeU5j54rT6TT+V0lKSgokCIPzZQwkJyeDXyvHr487w0PgD8XEAfIHJBdPBE+ofDLjp0EunlZJS4SAEBACQkAICIFLj4C0WAgIgX+CgF4A6J7DFBIleISBLgzkOJAxcMGMAbh5zjq1MwfbjTweDyR4Tsn5UZ6qUiXODaWU8eYVpX5fl3d+lC\u002Fzd28rpYzXZrGT48\u002Fq4ldy8VMmiYmJOHz4sARhcF6NAT5++EmovxrHfzbGy6eJA6Q8jQthW3QUAkJACAgBISAEhIAQEAJCQAj87QR02K5uiuDLpiC40wQJwkDGwD8xBqROGXdnOAaCLpuIoLafQvd5\u002FvazhVRQQkCp350fSqmSyH\u002Fo+6+MxpzOv67nV3W1atUKLVu2lCAMzpsxwGOyXr164P+Xw2P1bBxG4gA5GxRFhhAQAkJACAgBIfC3EhDhQkAICAEhcI4J6Drs9brC2qIXQtv2kyAMZAzIGJAxcAGNgeDWfRHSujd0t\u002FMcnzykuguFABuWA2+O4aeAJPggDM4fBjw2eYyereNJHCBni6TIEQJCQAgIASEgBISAEBACQkAIXEQEdJ\u002F3ImrNBdkUUVoICAEhcOYEZA4\u002Fc3ZSUggIgYuKgDhALqrulMYIASEgBC5WAtIuISAEhIAQEAJCQAgIASEgBISAEBACQuDiJyAtFAJnl4A4QM4uT5EmBISAEBACQkAICAEhIASEgBA4OwREihAQAkJACAgBISAEhIAQEAL\u002FLwLiAPl\u002F4ZPCQkAInCsCUo8QEAJCQAgIASEgBISAEBACQkAICAEhcPETkBYKASEgBM4GAf5fIiznTx0g\u002FM9GJOgQBsJAxoCMARkDMgZkDMgYkDEgY+AfGANyHarLuPsnxx3fMEoQAkJACAiBC5\u002FAP3kukbrlWkbGgIyBv2MMnMrMXLNGDQwePBgndIAopWC32yUIg\u002FNoDMh4lGNSxoCMARkDMgZkDMgYkDEgY0DGwLkaAzabzXDAncrNpeQRAkJACJxdAiLtbBGwWCywWq1i2xH7nowBGQMX5RjQNO1Pp8voqChUrlz5xA4QLmk2myFBGMgYkDEgY0DGgIwBGQMyBv7BMSDXY3I9KmNAxsA\u002FMAb4ZpLnfv61Ht8bShACQkAICIELjwDP4SaTyVCc53QJck0vY0DGwMU2BpRSxhz3Z198XfvnbpI\u002FK32O06Q6ISAEhIAQEAJCQAgIASEgBISAEBACQuDiJyAtFAJCQAgIASEgBITA\u002F5eA4fzQtJM\u002FAfL\u002FrUDKCwEhIASEgBAQAv9vAiJACAgBISAEhIAQEAJCQAgIASEgBISAELj4CUgL\u002FwYCSilxgEA+QkAICAEhIASEgBAQAkJACAgBIXAeERBVhIAQEAJCQAgIASEgBITA\u002F5+AUkocIJCPEBACQuB8JiC6CQEhIASEgBAQAkJACAgBISAEhIAQEAIXPwFpoRAQAn8LAfkfIH8LVhEqBISAEBACQkAICAEhIASEwJkSkHIXJwGfqwhuj35xNu6krdLhcxfB4z1pBkkQAkJACAgBISAEhIAQ+BsJiAPkb4QrooXAWSAgIoSAEBACQkAICAEhIASEwAVNwJcxG3lT70XuiB4oGNEf2RO+QLGLmrTvf8j68Vpk\u002FXIbskfdjewRfZD1883IWbSBEnlxw18wG7k\u002F90XOzF9QnMlxHNzwpCxC7sibkLt2Jdwsi6LdBxcgb\u002FQDyE8+DF\u002FmUhTOegjZw29E9rB+yB4+ANnTf0FRwfGeiM3IG3Unsof1Qv4RElK66J4DyBvTh3S6Bdk\u002F96L0O5GzcDKcxZTBkQT3qqeQNWwgxVOeYTcje+J7KDiUhN+lF8G1awRyx\u002FSjdvdF\u002FvC+lOdbFOU6SQDgWPMGlb0fBTluYx\u002FOucgdPojqexNcBeCHvvdNZI16HnkbU1A0j3SY9j2K80EfD7zZK0nunchdtxilEig+sKTCuf1b5PzSk9L3wOsIxOejeNUnyBlJ9fzSm9p1E3F\u002FGgWpnJ6Fggm9kDX0OmT\u002FOgTZI+9A9k\u002FX0\u002FZ9yE+cRro9iNxVG0kryuvKhnPNI9Se71C0bTc8qx9F9uxpcGYDeuFuFC19ENljPkNRcgacB6hdv72NwtTUkrIgHVZ\u002FROk0BhwuuHZ8jpzhz6Iw0IkkXhYhcAkTkKYLASEgBITA30BAHCB\u002FA1QRKQSEvY5J5QAAEABJREFUgBAQAkJACAgBIfD\u002FISBlhYAQuHgIJMGxYTw8yRGwXfsj7I1j4Dv8GIoW7QKqPIjg3kMR0r4m\u002FEd\u002Fhp7wIkJ6fYSgVg1Kmu9xwrPjW3iyJ8N7ZCU8SQdQ8vyIDt1bBH\u002FuBHg2joHzyD74uISnCL6cGfB7yQ3hL4Ke+w30uKdga\u002FMULLWrQU95GY7Rz6GwwFEqB\u002FDtGQ1P5jD4sqbBvXV9WTzggT9nCvSgK2Dr8SFsjSrDv+NTODYvg0dTQPFi6OZOMDd\u002FC7amnSn7RLhmPIei3btIFydc28egaPHt8OrtYOn8FqxNO0HPfh2Osa+i0OmGJcoCveB7eI6QLNJdPzIXnqwx8GW+BE8GRdDiPPQS\u002FIUZ0KrEwd7wcvj3T4R79w74\u002FQXw7fsGHm8DmGPawkp5yy\u002F+rIPwHPiRnCTT4dm9HN7CvNJkcqo4EuHLj4C563sI6toXyjWa9H4fxXokbFd8gZA+P8GkfoIvQ4e5z48IvuYt2OMuh8n2Lbz7psJRQE4OTzqcW7+CHl4R5hrB5PRYCB8z9ebDkzwDTnLYaA26wFa5AsnPo346CL\u002FPW8qWdUgitinQdZLlPgp\u002F5hb4lSrVUVZCQAgIASEgBISAEDi7BMQBcnZ5nn1pIlEICAEhIASEgBAQAkJACAgBIXDBEsiG35EG3VobprhaCGn3DSKHJCOsYzWQZR1BFSrDHhNvGMMRXIO2q8IeHmy01u91w0lGfxXzGMzR08kovx4uIwVQigzmJgCuT+HevIGcB34ok0bx4RRJaaBAC4Iqw1azM8I6fYCoq1+Bpj6Ca30aeT4oGy2O3eNJtxdhqQfoB35AEcWVLRptUXlLhXoIbvgkzOELySGRQg4OTqBgrQBzxcYIafkEorp9Dnu17eRwSCRHylK49\u002F4b\u002FsoLEX7t0wiv1xZhbZ5FeNdXoZneg2tNCkxVWsEcAviTtlMlgOPwb0BUXWgk1rsvh+J8cJOaKqwdzBXM0KLvIofCTPiS56AwORPObdNhqtUS1polrKhA2eLNyYE3qxrV0RuaaxichVmkcyCZoGgVqS+qI6jmbbBV7wZkzYXPD1hjqhN\u002FSmOPioqAKboS7BUqwGoPQshVn0Nlr4V7wzK4D34Jj3oBthrXwWYihwblVZYcuA+sIqfPU1Dt\u002FoXgxi1h5iqpOmhm6g3eCESYQJ1VEjQLYLVBTz0KJ+QDQSAEhIAQEAJCQAicNQK6rsPn84Eur86aTBEkBISAEBACQkAICIGzQkCECAEhIASEwMVCoBksCfWgih5B4Xc2ZP32JRyF4bCUOjlKWhkwjpfslXyTqyN3PDy5d8FS526EVW8LX3oyfEklqeDnCcy3wFz5SZhcj8BxZBtcbjvI0o6yj85bxhdvQKvRFuaILvCnbCxxuLhnw3NkH1DzHkQ2eBy66xt4dhhZf\u002F\u002FK3wjXznko3PIFvAWdoOxVYQJ5C4wcv8tWMZVhrt4PyN4Nz9GN8OWHwlQjAVo4GfiNvKB2tIEl5mr4j6wnp0tLmGKugZ6+BW4chPvwfqjK31M6tezoOnixHL6MCGjxnRFE5VVQGII7\u002FwIk\u002FgvuuT3gtb0Aa\u002FXr\u002FvD0B3wH4cucBZ9tAELq3QFbzF749heS44aEMBxloo3d8O5chMLtP8GVOAx66A3UJoo+6WKBCidZNafBu\u002F3fKFy7AqZq1JbaFsBPDFQo9KT\u002FwbPpIej1ZiOk2ZWwmk8qrCRBswEF6+FOPQBdmwL3zwPg9nhK0uRbCAgBISAEhIAQuKQI\u002FJ2NZSeI9ndWILKFgBAQAkJACAgBISAEhIAQEAJC4NImENThA0TduQP2preRofwJuMaGIWdpajkoerntkk3d44Vz+0NAZH2YW7SEVv8+mHKWw5u2DX7DXK+DH2vQGvaCpc3b8K8bA+\u002FuBYA5skTACb\u002FNgKLg90BpgHv7ePjIz2JuVhOo\u002FTDInA\u002FfrtksFmBnAQA96xW4Zl0N1+Y10Jq9jeBOHWEpe50TZShbNEAj2boXRlEVBphUyTYCH3I+KKpFOUlwLMwJNaByl8CVuRi+AsBUsysslSjp6Ay4jqyF39IK5lqNSwvbyQlxPWw1KL2oDjlzWpMDpDSp3MqXkQJ34udQNRpCa34tOYgegH5oNrxOfqpEUU4NyjcanqU3wDl\u002FCHzmTxB062MINpFulHqyRVnt1PbR0JxryHlDzOv1g60sM8n1JwNecmYUOciRVJZQuqEZa8plrKFoi1mlTIQ3dRn0omthe3Ipwi3EpiSHfAsBISAEhIAQEAJC4KwRKLkSOWviRJAQEAJCQAgIgbNBQGQIASEgBISAEBACFweBfDj3LERRegRCuw5F7ON7YItrDH3XhD9\u002F5ZE\u002FHe6DRCD7BTh+UcgedgP8\u002FgnwZm6D21tqrNfJe+GvBFu1zrDX2gZP4lvwFgQBZF9H4MNPPGglO96Dy+DNXQhVsS2UVgTXgT3g9zT5flPI+LwBfHbKlzoUxU5AKXKwAFDVRyDk1m8ADyVao2HhqkuSKNFEcmB8\u002FDlH4dn\u002FIhDZANbKrWCKdMK3Ow16oZFsfPn2r4Incwa0qt0A0tGe0AgqaDl8q+fA7+0Hc20gqM6rgHsU3OvXACGXwVwdZR\u002FNZoO9\u002FiuUqSXMseQAKUsJbHio\u002FWnwZQP6hmbI+yIMhasof8EHcGbnkWOHKoUHuuU9BN82Dqa4VtBVFVhCA+X\u002FbG0Fgq+HJQFQkTVhqYbfP3oBVLWvyFE1FepAXxRtWQiXozRZpzqdu+Hz+1CCjfrMR4l+Ba3B2whpeSc0qw3KDvkIASEgBITAeUCgYPUEpL6hkPbeuQxSl\u002FA+\u002FTFw9DUFd9qBUzpqtFPKJZmEgBAQAkJACAgBISAEhIAQEAJC4O8lcFFKz4Rn9xdw\u002FVYZeTt2o2jrcHgKtgPxrfG7zZtM47SUWsjJeu+GnvwTPI4O0OpPgL3rfNi6jIelQQ\u002FoqYnwHckFNL6V9UPX3WQ8bwBb3adgiSWAPi+VZ2G0rUVBz5iNoi0zkT\u002F3NuTNehA+79sI7kJehZzJ8KQvAar+Atvlc2G\u002FcgFsre8DPGPh3ZJXIp\u002FFaJFQ0bfDXnUyfHsmw5HKcimQxV4vWAXXLpK97D3kTWsJZ+IDsDarB0ujq2Cp+RK05K7Im\u002F4CcldNRP7iJ5C74AH43K\u002FD3ioM7JdB1S4w2YPhPTAKSBhsvOoKVbvC5EuDN3kxVIUryz1lQXUyID+3z0dtDLyGi+NLg2M\u002F\u002FEd\u002Fgz\u002FoWZhbTYPtCmpTp89gii+Ab9dR6MVusOMFvnzoof1gr3sttMybULSVnCLcVpT76CeQD6qboyntmOx6EXRvLGz1uiL06o+hr70KxTtWkqsFsERHkLNmAzwzX0XB0mHInf4MHDu\u002FAGr2hI2fkPGRQ0Q54c9JgzMvHc4i8j6VU0M2hYAQEAJC4NwSUGYrVAgoVJUQIgzUecxA43FqXFDhLz\u002FaX+aQDEJACAiBf4CAVCkEhIAQEAJCQAgIASFwMRCohdArnoGtfj94FzSAY9HrQORnCL66Q7nGWcBvplKld6e614fi7a+TA+AG2Dr2Q2jjqxDWvA9CWj8GzbkantzN8GhcJgRKKUOOuWpT2Jt+Ds1sLo0jYebmQOrT8Ky5Ae5964AqYxF65zMItmpkhJ8Pv9cMc8c7ENakO4UrEdbh3zBZQQ6WGXCSQsocDyidZNoQfNl4aLlT4dkzF25Q3SbythSNI2cJyd7yMfzW9xHU578IqV0bJmiwN7kDIdeMIWfGVHjX94N7+2fQo39FyO3PISSE9AZ\u002FWsEcVwuUHVqdK2HmKFwJU2UQj6YwVetAsnDsR3HdVkDhDx9vdjZcSb9Ca9AfwW16lLSp1W2w1XkJKn0mXO4s+LUgkm0BvE4Etb4VloTr4Fv5XxQT8zKBGiiPDX\u002F8UKUmitVMx1avxUBp5BLRwmCt3ZccTI+TzB9QvGcP9PjuCGo7DJaIPcTqTngPT4FWezZCO9cFdSEJs5GBbQ88o6qh4Md45E+eR3GyCAEhcKkRkPaeZwRouocx0\u002FOGBGFxvo4BnPKHLm1OOa9kFAJCQAgIASEgBISAEBACQuDvIyCShcBFSUCFdUB4nwmIfVRH7GM6Ym55DCFB5Zpa4UHEPqkjumOcEaksQQjtRXlveRkhoUYUfZlhjrkG0Q9MQGTLKxBc8WpE3TMCEY2bljoOomFv+ihinpiHiGq1YIq7GmH9FiL24QLEPkKyHtqFmF43IyjIRLKAoE4\u002Fki4eRJKPw4gwvuoj6iHK2\u002F8W2FVNRN6Tipjre8JKbgitQn9EP7oKUZdfDWtQJVgvn4gKjyQj9mHK\u002F\u002FBRxAx8GqFVEyinIYi+zLDVHYCo27bBqJ\u002Fz9R+M4FByPlBqYAm9fpyRHtMhOhCFiFtI5gPzEdksuCzO2DBFwNzgv4gd8jrC6kcYUeW\u002FzJU7IXIwcWzfDtayaqIQ3O4\u002FiLn3fwiJrIewLm8g5p5XiCvLbozwATNR4cF3EGK826tEWmg\u002Fqv+RjxFSslv2rQVFIZx0i+lxB+yB2JAasF25ALE3DkBQLEVaaiC4\u002FaeIffRHRNSrZ\u002FCwVO+ByIHLjXbGPpyD6Ouugd1upcyArcV\u002FET3kIGKf0FHhKR1xg3sa8fIlBISAEBACQkAICIGzRUAcIGeLpMg5ywREnBAQAkJACAgBISAEhIAQEAJCQAgIASFw8ROQFgoBISAEhIAQ+PsIiAPk72MrkoWAEBACQkAICAEhcHoEJLcQEAJCQAgIASEgBISAEBACQkAICAEhcNYInLcOkLPWQhEkBISAEBACQkAICAEhIASEgBAQAkJACJy3BEQxISAEhIAQEAJCQAj8XQTEAfJ3kRW5QkAICAEhIAROn4CUEAJCQAgIASEgBISAEBACQkAICAEhIAQufgLSwnNEQBwg5wi0VCMEhIAQEAJCQAgIASEgBISAEBACJyIgcUJACJyUgK4DmRnA0RQKyScIFM\u002FpLudJRUiCEBACQuBvI6C7AX8uhZxygfZ11ylUSfMbl+dwCrkv3SzMiXjqnj8i0P2AXkzB98e0sxLDddP5xf931nFWFP1TIf+oA0SnE3lSUhJSU1P\u002FVMnTTczLy0dScjIcDsefFi0qKkZefv6f5jndRI\u002FXi+zsbBQVFYGad7rFTym\u002F3+9HPumdk5NLddBAPKVSF0am\u002FIICHD58GE4XHdhnqHJRcTGSqf9Z1umI8Pl8SElJMernbWNspqUZItIzMlBQWGhsn89fxdR2Hvv5+QXns5oXlG5OpxOJiYk4nfHkovHL4yczM\u002FMv2+qlOSOfjme3my4aOPdZCB6PB8k0lrOyss6CtH9OBLNhhsXFjj\u002FMdampaWDGZ0s75s8ymRv339mSezpyCguLkJ2TA+6\u002FApoLc2ibGZyOjFPNy3IzaF7juY23T7XcxZ6Px0Eazft87PB54Pj28nVFZmYWON\u002FxabIvBISAEBAC55gAGUuK87KQlVeEE5gDTqqMtyADaTlO+C+u26iTttdIcBeQ\u002FTwbhR4ykgZhQSIAABAASURBVDgykXLkKAo8PlxKCAwO5b58ZCvw0P3fGTPwe+HOTkJSKl27lZP7t2wmHgTe\u002Fw\u002FwzYfA5+8CXxwf3gF++ARYtxIgW0F5Hfi6kq9tDh06hEMU+Po5cK3L66NHjxrX1JwvUI6vQfn+J7P0XobvkXk\u002FEI4cOYLc3FwjO9t0Cuk+me\u002FhA+m85n2Ww9dMXAfHlQ8sg++zuCzfu5dP431DuHwJgUuBwIXeRjoXa6ENYI7rS+HG0sDbvWAKbwH8qRNEhzKFQAtvDC2kPpE4nbM5Zb9YF90L+MlWrQds2swpCKaIltCCawFKoexDzg9lDYMpqjOULZaidQpncWGHi\u002FJQH7WEKbYr1VER0M\u002FA0cLt8eedRcVOX9QJHSB8088nx71792L37t3YQ+ujR1PhpQuE06\u002Fi5CW4noce\u002Fze++\u002FGnk2eiFDbOJCUlg0\u002FctPuXy9p16\u002FD8i6+S0fLIn+Zdv2EDpk2f+ad5TjeRjSajxo7D5i1bwe0LlGenRRI5e9jgxBcJgfgzWbMBZv7CRZg6fToZYf6ZCYLbwAZhvlBhfc6kHScqs3XrNtSoUQPp6eknSj6luP379uPFV\u002F+HLVu2nFL+QKYDBw\u002FiwUeewLARI+F0OvDAo\u002F\u002FC0J+HGf34\u002FoefYOWq1UbWQ+SgYUOpsXMefXGfHDhwAM88\u002FxK2bD29tp9HzTjvVDlKhvbLuvfEtm3bT0m3YnJCraKxMvTn4dh\u002FgG5W\u002FqJUVlY2Zs+Zi1Qyuv5F1lNOZufof19\u002FCzNmzjrlMudDRr5BYgcez6OsT05uLr79YSh27NxJ93J0w86RpeGr777HE08\u002F9wfHSGnyaa\u002F4PPfWu+9hwm8TT8vZxRUdJSc+zx+8\u002Ff8JGzdtxOgx45BG89+KlaswjnRhh\u002F7pyOT5ic81f1WGHSxjx02g+saimAwAf5X\u002FbJ7D\u002FqqufzKdj52hNO\u002FPmDWbzgPOP6iya\u002FcefPP9D6d8PfIHARIhBITASQlIwqVBwJWWiAN79iHVe+x5\u002FdjW6yhK2odD6X9xn+NOx54FP+OXJVuRcayAP93LW\u002FY1Xp9wAC6yL\u002Fxpxr8rMT+FDNHp8P0ZgrNdd9JKjP10ODakFwDJc\u002FHxsz9hV17xJewA8ePImuXYerQA7jNl7SlE1qJ38crPa\u002FC3\u002F0zui7eAWo2AR58FHn8OeKw08PYTLwCPPAN0vAJYOJv6N7GsRezg2LRpE1544QXUrFnTCG3atMGyZcuMH9zwNeNLL72EHj16gJ0VgYLTpk1D9erV8dNPJXaa++67z9jnOA7VqlXD0KFDjXt2vgfdQHYVvofntEDg\u002FRkzZoCdH0899dQx5TkPy2Bbwvr16zFgwIBj0m+++Waw3uXtKQHdZC0EhMD5RUD3pcJe9yqEXnZPaRiC0E73IKzrvxDcfCB0b8mPik+otd9BhvX6lO8W2BveDGW2kHH9XJ4cT6jVPxtJzg9lrwJzQm9i0xHwF1FwwBTdCMGt7oStTg+wwwMBJwQ5FiwV2yO0wwOwVu0CKBNwts7uVIeyxsBW8y6Etr0Xwc3IqRVZl8QHHDNU1aks1AZzfE+Y4\u002FsA\u002F6AT5IQOkOJiB+576HE89sRTmL9gAX75ZTg++uRT7N+\u002Fv6xp\u002FCt7NlKx4cThdBq\u002FjucTFBvDC4uKUExGQP4lKxtZuBCfGHPz8sDGPs7HcSaTCT2vuxod2rfjXSO43G5kZmUhNzevzLCVRQbCN955Dz\u002F+9LNRPvDrBDaW8dMWXAef3PkX+uwsiY+Lw7VXd0NERIQh8\u002Fgvrp+N95lUD5fPzMwiR8Lvlz55hp5Zf\u002FoECeuQnZ0D\u002FuU2182\u002FXHB7PODtI4cTUVhYYDjleD83NxdsIHvjrbcxasxYughINYzq+fkFKCoqLlMv0B5mxZG85gsRrsflchtMmbuPrpbZQZCZmQGP12PEF5YyzyJW3AdcPhDYcMVPunAa1xGIL7\u002FOy8sHyw7Esd7cf6wDx\u002FF+JvFiObzPnFevXoPHn3qajO1by1j5\u002FTq4P7Kzs+F0uQyZLJd\u002F3ZGfnw8ux+VZHnPmvuB91rmgoBBx1Hevv\u002Fk2IiMjOdoInI\u002FHGucxIuiLy7M8roP15P70k+eTkox+737VFYYs3uc2sGyWweWKiHlhYdExBlWdMk6eMg3ZObm4ZdBABAeHoOf116B92zZGXy1asty4wOMne+6692H8MPQn6uMio7+5vdxG1o\u002FbSaKMMobezMHp4ijjIpN15rHDEawL5wkw4bJ5eXllerHOPDb5WOIyPBa4LdzmXBqj3JdZ1N8sk+UppRAeHo7rr+mO+Ph4jjJksX7H9AeNFf9xvwwqLCw0xhHXxTJ5nwX4dR1cNovawfvlA9efSWMil8Z3oB8D6cyCeTMvbifrEGgn582j8ZZNxw\u002FL4OOW5xFuW6B8YB1gwHICcbk0NzArDsynkNoTSOM6mAfXz33C8jmN19nUBtbD0Ke0vfl0DPI+5+GyucSVWfM+r7l\u002FgoOD8MSDQ1CxYgJHGyGfxjK3nfVm2VwuoD+PxY2btuCKrl3QvFlTI\u002F+Jvjg\u002F68nHMhtduS3c3kDfcPuyqH9Z9onKs7489llPHhssg9lyXrvdhiu6dEbt2rV51wgl8rLo+Cwsm1uNBPpiXbjPuf95mzIYcxvrx\u002FsccqmfA6y4jZmZmcaYoeLGeM+m\u002FmR9ObBeRXScMT+WwXk4sK4cx8xY11zqS9ad4zmdHe3vvvsBJk+ZajiEiug4PUDnnXzqF07n+jNpzHHZls2aoU\u002FPHjTPlvz6geOyiBfX7fX6OPsJA+fLobawvi6aVzkT67p+\u002FQaaj4tw5RVdERMdzdHG8c35cik\u002FM+DIQHnWOY\u002FGsc\u002Fvw3ffD0XX6\u002FqQUTzdmPO4L5ylxz2X4bwsg\u002FXn\u002FfKBxykfXzzG82k87tm7z6g3j+rcu3e\u002FMcdzfh4XucSB2+jlp4YKCkjf388fnMfr8+Guex7C62++Y\u002FQz18vxvOZyXJ715zir1Yb6DeqjQf36sNtsHFUWuC4+VvgYDujMbXr73fcxcvQYpBw9avQ568v9y+OG2xEQwOeJTDqv8ngOxPG5nfue5XEfcR6uh7ny2ON5gLc5P8dz\u002FSwzEMfxHIrp+oTbUl42x3O7uK84jctwW1k3TuPAcYU0nrge3uc6CmkeYO68z+ULaS7hfM2aNkEtMhLYSrmwHJbLfcrjdfOWbcdcM7AMZsXtY1nlA9dhsKC6OJ7lF5IemTSOs2i8ct\u002FzPvcRt7mYrp1YR2bkdh9r+HPT9RHXz+PXd9wczrIlCAEhIATOfwIubPnxSdSuXxfv7XKhzMRBN8ZZqQXwwoXstAK4CrOw8sW66D90N\u002FLpWoHnx5z88k5pH9xOB4rpXOko2omDnoISI7a7GLlZuShyFKGQ7iuc5TwcujMfeYVuwyTgyziAZQc88BdkISP\u002F93tAg58rB2l5Jdfuxj7dX3jyM41zPF+zpWfQfWpBQBcdXkceMlIzkENxXqMA4HMVIr\u002FQYZwrCnOpbEYe3F6+2+AMXjhWfI7bBv6MffsTUUjXEulZRYZenGoEXxEyMgvhp3VOeiE8cCArNR2ZuQ6UXOHoMHTKyEGBs4yiURReFwqz05CWXQS3xw0nXVsU8emkOAeObbvhovtVPbI+WvfqjEp2oDg7Cxlp6XSfk4H0tDTkl7NpePIyjHZnF5a2jFi4C3KQ4yit0++lvspDnqNEK\u002FjdcBQVkE4l+35XEXLTU5GR54TP7UJBXgGcHj8xy0VekRueolxkp6chPY8VLFG\u002F7NuRjbTUNKTlHHutU5KuE+N8ZBITo0\u002FSMpCdWwhXADFl8tFYKKZzr6tEFY4hFkVwOL2kZjHpcgBbt6\u002FHsp3JSEorgqcwB5k0xujWh\u002FKWLu5cpOYG+hpw5zEPqquoVKjJClvN63FV8xoILS3idxchh9qUlUsyA\u002Fr43CjML0Qxj8u8LKTReHCVjge\u002FI99gkFlQyrhUzh9W834ErukJVKB7vITKQCDE0L7FClSqCjRpCYSHAhmpZcX5x3Hs\u002FNi8eTPef\u002F99fPnll2hG19Ddu3fHwYMHjXtzvq7csmWLcd8YKJhP9zq8nU33T7xmRwmvX375Zfzwww9gh8i\u002F\u002F\u002F1vvPnmm4YMvkbh9P79+xuOke+++w5fffUVGjRoAE7j66QmTZrg1VdfNcpz+jfffGPctzscDvA1VOfOnfHJJ5\u002FgnXfeIVtQLlq2bImdO3eCr51Y9kUcpGlC4MImQLfjfjrf+gqK4CsohpfmY2UNhzmuCWAKQckJjs4bvhTo3kQjwEeOWjL0g9zHWlBFWOJbUGhGhn0fdE8SnUg53V3ChYzwnD9QltfQf5+bQQ4AjguEQJpOdQTijDXtU+UlMsu+SS9\u002FTml9NA\u002FTeQ7+1NJ9D+nO6aQPx7Eeuhvl5cJ\u002FlCRRHt0Fo47S9vE2fFSO2sj5DScG5QRf+fjJIcS6MBi6\u002FuG8gQDSRSdOpqgGCGk9APZ6PahUFnRfJrSwqrBUbA1zhYbkKAqjuGRDTx35oET4vTZABVFgBwioqlwE5Bo6kC4Ue4KFTlZ\u002F0KPAyKf7kqm+tghu3o+qqAVv1lH4HVlGWvk+KePAKdw2CoG6SQnorixqz00IaXc7lc8j3YgB9WGJXqUXHqwftb1EFgs6++GEDhCyo6ISGfsG3zIIDz\u002F0EJ584jE68QBLliw1DN18Ip0xYyaG\u002FzoKc+bMxdy587Bw0WJkkwGMf6k7c8YszJw1G2PGjsfEyVMMAzk\u002FlTFp0hQMGzECK1euNOQopRAZGYHwsDCjZUeOJGH+\u002FAUYPXYcxo2fgA0bN9LJLw\u002FpGenYt28fNmzYhCnTpiOR8rFxgOv8deRoTCHD9fz5CzGddDqSlASLxYKI8DBamw25x3+xYWTs2AlITk6BzWrFj0N\u002FxoFDh4yT\u002FqZNm6ju3zBm3ATMojYcovjy5XUapGyAWLJ0KX4dNQqTJk8lJ9FCzJg5GwdLf+1tMptgMptRQBddK1asxGLixr\u002FmZWPHmrXrMIral0nGj3nkXFq9Zi2x1Y0qDh0+jOEjRxnGL75QWLN2LdUxGmNJF3ZEzSbOayg\u002FSAeTpsFkMoONJWvXrcfUqdMwa\u002FYcyj\u002FK6BM2ULHQfLroXb9+g2FQ\u002FHXUaEPX5JQUo62czoEvKmbNng3Wjfc57D9wgDhMMJwYfGE5j\u002FplDOk9ceIk46mgXLoZ2URGXn4SYuq0GdiwcRMZTAuwbds2TKR+\u002FnXUGCxYwFxmYcOGjTh46DDm0T4\u002FPsvyt2zdivETJiKTjKi8v2r1aixavASKduIT4mEhfnwx9sf+OGwY3vjX1vxL7QWs15hxVOdkukDaZVyAmS1mhIWGkVHPbjgdeExOmjIFI2isLFi0iPpqJpYtX2GMQarOWPgx223btlN5D5YtW26Ui4qMRJgxNnUEBdmJmQ7uI\u002F6l\u002FqbNW6jvp2AfGWfnzJuPGTTm51D\u002F8D5fxDHLCb9NwkjiMG\u002F+fKSmpiItPQML6DhJPHLEqJP1mjBxEgJPNnE\u002Fcjq3m52NEydNov4cjekzZxkwiqdSAAAQAElEQVQ6cV52Nu7ZswfcFwsXLjJ+vf0bydi9e4\u002FBxUzcIuiYstvtxsUmt2nicf3B9bDh3lCCvrj\u002FV69ZYxyzM6iukWTgnELjiWXykwzjxv+GYcNGYB2NMzbSURFy4h3F\u002FIULjTlgLKXzuMyjGzg2KjKjmTQWh\u002F860pDJY2ceHZ885nm8bqRjjPtuFNWzeMkScF2biSePeZYdCMxy6vTpNB+MN\u002FIkJh4xjpWJkyZjAbV97tz5Bl8e+5yXDYJ8bE6hOYKfqJhH\u002FcJzSjZduDMrY66YOp3mmIWYScfrjp27sGz5cuzZs9eQe\u002FDgIfxGfXbgwEFDhV27dmMqjW03OfLiKsTCSnMFJ+zctcs4NkaNHgueIxYvXmq0k\u002FVn4y7fIMTHx4EN2TwmeGwxYy5bPrDBlY8b7nPmtpTG3SLiwYxYxlwaT+Mm\u002FEbH\u002F3isW7\u002FeOBbLl09LT8dIGtOLaX7hPhg1Zgz4qTYnOaRN5FwODQ0lR16w0Tbukznz5hnG6ynTpmHLlq3HGM9ZPx7TPE\u002Fx2GAHBzNcvnwlHRNe4xdhPJenZ2RgN42\u002FyTSvjxoz3niCjucT1pn7+2dylo+gfh9PY4J15n7nNrLefnLc7t9\u002FwDjO9xPjtTQXcl+y7vx0VT7daPH8nUzG9aXLVtCcNQ08ZsxmC3g+LS520Fy6BFOnzwS3MTg4GBER4SzacIwvWbbMaB\u002FPlytWrEAmGeCNxHJf+TQfchvHjh1vHDsLaT7gfEnJydhI81k6GQB4XOSTLnzM8hw23uiDCeBjhI\u002FtnNxcTKZ5n7mPoTlx9+694DERFRqEEXROXLd+o3GeWk\u002FnL66a+3kfzROz58wz5kiO48DHEsfzeWvEryPBY4XZmqnvFM2EiuZ43taUZsxVzHHsuPEYSfP4Uhq3k6kPVtP5gPuO5XE4QPN2EvE7THMMy+S+4T5bSPPOSDreeE5i7nyTaTJpCKJ5IjQ0BBrVxeU5MNsdO3YS5xkGzwV0rOVSm\u002FkJmQyar9esXU\u002FH5DgyzGTSeX8R5tBxNpnmC55XuPz2HTvA\u002FT+Kjo9JkyeDnyTlOS0xMZGOm9+MY5evDXgO4Lz51CfbqAzrmJuXxyJorkwnHvNxmM4b5dvHx8WcuXMxhjhMpjl9N817nM4yVq5aRefPkeB5hbdZ\u002FiYa54ZA+uJ+2Ernp0XEgrd5jM+YNYv6da0xxvnpzPl0jjp8OBHlj51kuk6YPYfPrTQXz5gBnre9Xg+U0kgq6Nx2iI6DGVTvWEOvTTS\u002FcXs5cdv27TSOp1L8BBozU7CXrmN4nuAxOHToLxg+YiRGUODzHx\u002FPM2fNwQzSaRrNO\u002Fwk0HLq51w617IsPg8vpnPkeDpvjh03wbiOyqdxymkXT5CWCAEhcNETKF6B37Yl4P0HgI9H7Eexv7TF+avw04eTsHjdTIz8YSWSUlZhzBIge8V4jJ0wG+v2UbnZ65Famt9fkI09y5Zg3dYMaBY7zCYLlK8IiatnY9bKHXSOOohNy5dhz9FceEurcO5egpnLjoDtzCYqE2l2oHjvbPwwbjnS9NJMtEpe+Au+X+2krZJF97qRvnY8vvthGIb\u002FPBw\u002FfTcSc1cdhJuM\u002FXkHVmPh3MkYM2IcJk+fjWU705DvAvIPbceiGbPpmnMR5s+ZgrFjJ2HB4rVILPAAzkNYte0o8pOXYOSwYVi2ZSWG\u002FjwdO4t+V6Jo00R8MzkRyF2BYV9NxqLVc\u002FDbhBmYQmHVlr04sH0NlkwbjzETJmDiwq1Iyia5pK4zPwu7l83FjAnjMH7qIixfugCzJkzH6qQMuOm+ke9RQfff\u002FOiL5nFBN6Vh84zf8Cudk3799Wd8\u002F9kHmLqfBJHD5dDWVZg7fjgmTJqI0ZMWY9PeFLjIOFG4eTImr0qiu1HAU5CLLaTH3E2HDQeUNysFm5etw46jDjhyj2DN3OmYPGE0JsxajJUL52Hi+AXYT46ZlG3LMH36HCwgRvOmjMRP4+dj9c4csN2Ja8\u002Fatx1rpo\u002FDhBmTMerXKVi35QDyOSEQdA+Kj67CuG+HYtgvwzDshx8xZt5aHCb2gSwFyfuwevlWJOYEYrKxe81SrE\u002FOQs5R6p\u002FxM7DXEwHz5qlkn1iCtN009iYvQ5LbGyiA9GW\u002F4pOlDtovxoFNK4jHaEycPhFjJy\u002FFtsN0zaLRFZvDSeke4uGDM20bli+cjal0nTKNro0WbDiETO7XvCPYsXA6ptB9zfz5UzFmzGQsWLIJ+3ZvwZpFczD9t18wbOJCrDlYdPKngqg6kI2DKvt94R9DHNoH\u002FDaSDpZM0IU\u002FcMX1QNWaZXnYeTif7kXZ4TF48GA8\u002FPDDeP311\u002FHtt98aP5zj66jAdaBSqqzc8XFmusfkxIEDB+Kee+7Bv\u002F71L97F7t27wddnJrp+5Ygrr7wSd999t+EgeYjsSK1btzaus7ge3r7tttuM8vfddx8eeOABxMfH0z2237hvbdeunZH2xBNPoH\u002F\u002F\u002FiyObBxTjXtcY0e+hIAQOC8JKFM1crD\u002FD\u002FmzbkD+9OtRvPox0lOHJ3ULitb9B8ocA\u002FqCpfpDCGr9E4VfYK37X2hBMTTvO6Hz5O\u002F3QdlCYav\u002FCoLaDaP0V8iWXwPs3FBBCbDUfA5BrX5AUNtfYW\u002FyERnjW4DOQmADuqlCd9ibf41gSgtq\u002FiVMUa3Axnd7o7cpbgSC2gyjskNhb\u002FQhtJDKoEQqy4uf1AqDudItsNZ+CcpeAcoSDEuVB2Gt9QJUUDXat5Le\u002F6bwKJS1ApWvCXv9t2DIpLZYqj8CaKEwRbZEUItvEMx1tf4FQa1\u002FhqXWUyQjkvT9mJwIXQB+8kEj+dXug6X2y7R\u002FBKboy2Bv+imC25Kezb+COeFmirsBtupXU5nm5GTvQrK+hinmZspP5yfdR2sflOaCteazsNZ7hTh2hDdzC1wHlsObsR3k5acmHiFZPRDU8geSPdxouwpiZxTJ4KaXBR10AYUSPT5DEOnB+phirgI7OMyxA2Gr1w+m8Mrwk53JV1AI3V0IZY8DMwtqPZT0o7ZWfYA4BIP7w1r7RUp7HkHUnqAWXxE3M2xNXqP2tIQlrjmC239HPB+AFt4M9obvwhTVjnTOpXyVqU2PwVL1Cdo\u002Fir\u002FjU3IHfwLJOp1Qs8lwmE1ODTZCBQcH0cAEjiQl4\u002Fsfh2LtunWoWaM6MjMz8f0PQ+kiZqbhuT948BD+\u002FeJ\u002FybmQjKpVKmEPGcueevYF8E17JBmrKsTEoOegu7CJjE1shPj0y2+xes0648T48aefk0FlMRo1qA\u002FO+\u002FEnn4MdDUophJNBOzo6EvFxFVBIjoWZZKj9lZwFMTHRsNmsmENGkUefeZkMYVmGQWLEyLHILyg4QctA130KCQlxqESGdna2PP\u002FCG7BarGQA24zeA+6gi4Ew1K1TGwcOHMQHH30KNjyg9FNcVIy5ZPD5+tsfEEWG5pCQYLBR4r5\u002FPW8YhXVdB18wFBcXgw3pw8iwxQ6eBDq528nYFB0VadSrlDLkrCCjDZdh8UfIsfPkY4\u002FC5XaTIXMj+gy8E+ygqVy5Inbt3Il+gx4AOw7YWAooaCTDSRddG8nQNvTnYWSkzEXlihUxi5xSbJDPysoGG1Z+GTaC2mdBg\u002Fp1jTrZ4MIGMJR+WN7EyVMp75rSGID78X\u002FvfmQY3maR4e6td95H9WrV4CRj8ChyOOTk5iA0LARhISFGn3Db2Aj46edfEocUyluVLoj24NX\u002FvUl9vQls7Nu0cRMZT\u002FeS4bWImC3FvffcDTYSs1Hx15FjjLqSyBB5\u002Fz1DDAZskD2+Pz765DOwcycl+SiGPP4COE\u002FlypWQevQovv3uRySSkTyHxiw7YFLTUsn4tg+fkU4pJLcWjdd9e\u002Ffh\u002FY8+MYz3bKxG6YcNjXa7DRazBVFRkcaF1geffoHVa9cZ\u002FVmaDXzxF0Z9HhURgQQaQyxj+IhRZCgcTe2iyYD6fw2V+Y6OCdClcJVKFenmZwGYGR8r\u002FCuWnTt3gS9GV65ajXvuvgu7yIjHvyCePGUq+NdqqWlpxmus9u3bT+OwFrw0Hu548FH8SH3M9e0nI\u002FKD998HNhpWq1YVqalp+OyLr+jiM5nGQA4ZJ8cb23vIsP\u002FJZ1\u002F8oT82btwEF01egTbxsb5x02Y8\u002FsxLYINarZrVjdd9PfDI4+QomIWqVSvT8RiBtm3bgGWyDkNJl3HjfkOdWjURRNw+++JrzCeHHvfNT5S2gLZrVq9uHKu\u002FDBuOiZMmgw2M3F+ffvalwapq1SpYt24DHnjyWWzfvsMYIwGd+BjgX5uvJWNro4b1jGNzJBn4vV4v3v3kS\u002FznldeordmoWbMaDh06hFdfe4PWh0luMV56\u002FV2jPj4+eK4wnDpjxsKYK6wWzCZj5nOvvI5cGsNclvursLCI6tiEe4Y8aLTd5XLTnDIPh8mQnEcG2pdeeweZGZnG\u002F9Xo2W8wuI9qU9vzyWA7+P5HKO9csONgy9ZtePHl1+ByOcFOE2Y9lYyZ3N+BtpVf8\u002FxRrUplsGPwmdffQwEZNNlgzXPqdjJC16pZA+yIe\u002FTJp7GWxlX5sqzPY48+bDhfeJzxXPEScWEd3G4POfzGYBc5a5j7L+SY2ER93KB+PTgdDvww9GeaS7YYNxwsk+cs1nEyOYh4bjhw8JBhaP\u002Fm+x+N45KdAqPHTuCsePq5\u002F1DZbWjWtDFWkIP3t4mToZSGyjTWK1WMx0S+4SNDMh9TPOZnkGM6NzcPRcVFWE6OiSPkpD5yJBEffvo53ey4EBEehslUZh+Naz6+2ChfITYaFWJjwDdT3I9ej4ccJ4vx1nsfoiod7yE077DDd+SosYZOo6l\u002Fv\u002FjyGzSoV5fmwARyboyjMTDJOK8YGeiLnYdLyUny7Xc\u002FIJSOYZY\u002Fkxxhv02cSM77bHJ2hhhzfyjJ5ifBRtM8x2ODx2ks6fPm2+8bYyOLHCvDR\u002FyKr775DiEkh88\u002F7EQwk2GhGh0roRTH89goclS46dh10Zw5e858HDp8CGHUVlLFWDjPd8R3Azmoa9CxkkVO8WXk+OG5EsrIAtAcz+cH1uP1t96mKUVHTZrHVtPcccftD6L8+QP0YX7hoSEIIedQVRpXfL5ih8AkcoIymzBKG05OGnY28\u002FlxHTnW2BnmoeOKihtLEhn8+Qm3ZDrXV6lcGTPJOc5jSqcLU7vNBj6HVaTzmaI+X7xkKW578Ank5+YilOpkx3SHa\u002FrSsexG7Vo1jGP+3zReeN7gX3Hed++9xjiuQue03JwcfPnVN8TlMHS\u002FjgkTJtF556Chwy6aIxcvXQYzObN5bHIkc2Gnxgzqs2o0dySRfmPHT6BjvojOa\u002FPwyJPPID42FjVp\u002FuLz371D7sZWOh65LAelFOnlMV5xxsdYJjnzBt73b3LILATvs2N6xYpVyMvPAzt+Dxw8AJ7PRo4ejcVLlhnnbe7PdeQITkxKobGp0XVOCt59\u002F0PwPFKjejUoquiGm26j42MrUlKOommLq2meyUXd2jWRRddKn9Dcl0n9HBYWiqp0fZRLc9AXdC3Bx1wRXVt8P\u002FRngrn9YgAAEABJREFUzKHzrYXabafrmqFkaGOnJj8lwscI91vFigmIj4vF199+j4XkEGGHFVUrixAQAkLggiBQuGQRNgVdhzse\u002FQy9h36JjYW+Er3z1uCZD+7AZ8tdqNYyBjZ7FBo1BCpUr4u6DarQ\u002FYbCdrrenrfHS\u002Fl9yEndjrmTNyE\u002FOAZWOh+ZXek4uGkKxk5bDWflWogPLsbBNYtwIK+wzAFSdGAtOQuOwpOVigNp+UjZuhQHtBBsv\u002Fcu\u002FLqvVA\u002FfXrx7\u002Fb+AihFUT+nC8mNqo0WzWqgSsgvDx61Btt2MgowtmPbNV5iUXAEN2zVGVX0rZg3\u002FBfP2ZSE5LQvzB96IMat2Q6tYFy0axGL3sA\u002FxzewdyHXYEF8hHOGVa6Nhk0aIrV4R2q8D8b\u002FlOaUV5mJOv9uxPLYStKxFePK12zBmq0Ldtk1R2ZqM95r3xZfDZyI3uiFa1rEiefFPGLV0H5zIQ+LyceRMWIKi6s3RvHowjq6Yho+G3ILVhblwUjsU18DrtPVY9u4MpDj9CKlJerRpjfCDw\u002FDSW3kID6FMybPwYLOXkRTdGC1bNkYlatsHd36KpYlOWOxH8NuYBUiibIWFRzD+lnsxffU6HAKQdXQvFq08iuLiXGya+jN+W5SE6Cat0aiCE2tn\u002FIQ77x2Ho8VOJO\u002FZh+EDv8WOwnDUatIKTTEKHZ6fin0eHSjcgmEDhmC2twbadmiL1tVN+LnV3Ziyx0M1BBYFsz0WdVo3RvUqNmz9dRK25lpgNwXSSUxGFpYsPoqUgkBcLg4kzsGa\u002FBwUB0UhoXYDNKnmws45L2BaIWCOj0bKt6\u002Fi193OkjGjH8KX3R6Ft0oUcHgKHm75No7GNkHLFvURXTgNz74wCXszffBs\u002FghT1u4jR0cyVo3\u002FCj9vMaFm6zZoEJuDFZOHYdrWJHiL0pG5YBDeW3kQrtjaaNlQw8KfP8WTd\u002F6MTRkhqEEM6qV8gge+X46U4vLtDOhO63Jtw56dwP49FEnLof3A2hVAeipAtgbEVQTomgeln6CgINSrV4\u002Fuy3fTNdha8L1o9erVcf\u002F999O9bELZvUBp9r9c6XSvy5nCw8N5ZZTnazRjh74OHjxI93XbsWnTJuOHkfzjNL6W45CamorNmzfT9dlWsP1i3759xrW6UopK8mWubsjjHTu3hTb4OjpQJ+3KIgSEwHlKgJ0gykLnLTqJhF7+BbSQeBSt+xq+XJqjTKGwVu2N0A53Iah+e9hrtkBo6z6wNbwXykwN4nmFNszhCbBVa4mguu0Q0uYm2OveROmhMIVVRlDtVpTWFPbqjRHapi+CGvaFslSAKfIqhLZ7CCFNu8JSuSGCG7SHtVIjgE7rlgq1YKnYgMo1Rlj7fghpfi0Z2S002VAiVUs3oVBmG+nTASGt+8FSoRW0iMZU90DS9VbabwNTRCMEt+hNunQmR0MI7PVvof1rYavalMo1A+ulWWOhBUfCEl+XnA71EdSgLcI73wp7reZQmhthbfoguNlg6N488pXUJv0HUZ4uUJbaCGpCejW7BtbKDSh\u002FC1irt6D2JsAUHk\u002FpIVRnBCyxdaCFJJDeftbaWFtr3ozQ9oNhr9ESymQnvu0Q3uVucphcRnk8MMdcR+kPEu82hl4hzbtTXY9B96RQerlFd5BOLRDS6i6EtLiW5DUllt0Q3PIOYns1tOB4mKlflCUEpogEmOPqwRQSA3u9uxHSsiexbUZ6N6fyNxHrruATaHDz3gi77F4EN+oEa8V6pJ8Zlri6RnuUyQZLpcYkuzJMoVUQ2rYPghr2Jzb5MMe2Qkibm2Gr3QG67yTnwnKqn8mmdrJCXp8PS5evMJwbI8nIxCfPDh3aI5tu3hPJ8HDr4MHo07sXBg++BTff1A82MowoTUGjcM0VXXBT\u002F37o2aMHbuzbFxaTCTfe2Ad9+\u002FbBLbcMQr\u002Fru2E1OVBAn4jwUOOX1clkdPn4w\u002FdQq2ZNVIiNRWUy3uiUzgb82JgYtGzZAu3btcMN11+HqMgIzJ67AP1u7IvBJO+mm\u002Frj5pv747I2NMCUgknTEBRkh6I\u002FnOATHRVFut2Adu3bwR4UjDGjf6B6a2D4r6NQo0o8qlatilhyrLBxeSkZ+Mr\u002FipQNxLNmz0Pf3j1xKzHo3+9GDBx4M7p1agulSmo0aSbDwM\u002FGof7U7o4dO6Bdu7aoUaM6OnXshAE334Q4aqOdmFnMljIN+cIgsDN23AT073kt7r77LvTq2QO3334bbh14g9G2QB5jrUDMTdQXPTFwwM3oT9x73HA99tAFxQG6AOGLHJYbHx+HigkJ4DZ99M2P4F\u002Fylr+YCKKLjPK6mKjP4mOijDbZyBBToUIsYqKj0aplS1zd\u002FSrEVahgtKk+GVR79exJxtAm5HxIpL6LoT65Bb179cStt95COt9kqMl11yGnEjs8Dicmgo2RffoPMBwiycnJ4F\u002F+tmvbBmYzz4AA1z967Hgc3x8rVq3GRjLksoHozptuMFhyXdwP6WSgTklJMcoGBweTcdVj\u002FOLWZrMb464X6XQHcbyR+s5KDi9qnKEbfyUQmzp16qBO7VrEshds1DdhZAgN6MOvgrKQbvXq1kUTuiNr264Nunfrhmo0Vmwkvw\u002FJHnzLLQbjpWTEvLxzJ+IwiMZ9Xwygflm6fBUcjmLUrFED\u002FOt3ZsBOst79bgYbfpOYQW4uOnZoB\u002F6l9+Ydu8hBNITG+\u002FWG7o\u002Fdd3cZG00zoW\u002F\u002Fm3EbjT8eG3yspaZngGWayAjLxk92qOzbv5\u002F6KZb0OLY\u002FTCaNmqwolC40bjVNQ98e1xhjqMcNNxjH1pIN24zj+4brrzf6slLdJli\u002FcRNSyeEyfOQ40u9uY2zyuLvm6m6Go2cT9c3O3btx2623ok+f3uDXiQ0aOADBxDIvL9+4+G7UsAEGDRpojJHbb7sV9906AJrpOJ1ItajISETSsc7j7pqrr0b3q640HFPREWHo3eMG3HHH7VR\u002FT9x15x3kDMkDO2XNZhMa1a0FHg\u002Fc3xEREZgzj+YKmnsGB+YKmi+aNapPsiNRq1YtHDh0GClHU5BNDt977rsL7JBKz0gH90nXy7sYzsPYKDrxWCzgvj1wNAP333sv9c11uI30f\u002FzeO42+4Qv05TRfdKI+vGXQIKN9D9x\u002Fr3GcsJORmnTMwmOrRfPmuJ741qZj4z+P3ofu3a4CvwZq3YaNqEpzILe9Khl7K9B8NPzX0Sh\u002FzGrUZ0A0bhk4ED2IxyDiHB4eYdx0cB8HBwfRTYQOdtbMnr8QVapUATtiK1WqhFwaa+yI43ESUKo2sbBazGBDPP9SvV69+mAjeQ7l5V\u002FOd728M6Jo7kyguYS5skOJ6+18WUewA4DHYYcOHVCFHBSDBw8Cz3udaO47fCQZfNzzDdBecnI0b9aUjpOK4P4NDw9HbT7m6PipRM7bWjVrgJ00l19+Ofj8wnVxW1atWYsRo8bg2aeexFVXXmGobKH+CKVxxdwffeQ\u002FqEsME8ipzcdybGwMOeQWGvOckZm+cqkds+fOww3XXUvjeTCdM26i89SNmL9wiTGumjZpYvRVl86XgZ1Ba+gcVYmcOrF0\u002FqlMjoC4CjEYN2EiObdcsFgtuIP6\u002FlY6\u002FzG3Vi1bgefYm2lub92qJXpQHbt27zXGEhu3t+\u002FYQXN\u002FR9hpXiFVjPqSyBGUQjeCLIPbyuOzD81NnE6+U2Ol0bHpcDqMsd2iWTPjeOpJ54MhQ+7G4Nv6kcPWbOQLfNWi82fzJo3RuFEjcD4+fj74\u002FFtUp3MPs6lYkS4qrVawUZ3Hu5W2TXTMqIAAWps0On\u002FS\u002FBkeHoaqNGZu7NMHPGaYT21y+nXq2NGYd9kIz3PirX17gvVpQ8YT\u002FqFDu8Z1cc+QIbiBzkN333UXHGTo4KfYTCYT+t88wCjL54yb+vdHTm4++AcGLJfHOT9FyU9C8BzZgc6ZPCZIpbIliG7i+fzNgcfXNVd3h5ucY+yEu\u002F2WAca80oPmrwceuA8ITgDXGSjM23VpjidfC9387zLGxlXtmlJf6NhLhphMOn\u002FUr1sHNcgooJQCj6+Dhw4Rq80YROd4vs7g+awnHWsx0VE0Z5nA1yfJyUdxx+23G7y5vddf2RkjR48FP6VTo3YF3EXz0zXXXG0wuvWWgTDTHN2RrqV69+5N1zlVwHp37Xo5+BzM7QrM6f1uvBFt27TCUXLu76DzAZ8X4uPjUYHOxdwf8XEVjB+WlD+GA22VtRAQAkLg\u002FCSQhfmLd6LeoPaIa3IrBl8zGt+vLS5RVfH5LBq3PjIQvW9oTdcsHXBtm1qo1fY6dL2sE1pVaoN+HVOxYcl2urfOQ07iMqTWa47WTaPh173Yv2gYJm5MRWTfR9G7aQKCzGQkMFnB59HAOU6ZLHTfZ4aWnYhddL+wtyCEDBrX4ulXgvDvr3cZeuhr\u002FovPo4bhnqbGrvGlzFbEk0O71w2XoyZdt3Qc8iB6d6iEgkMLMSfoetx\u002F1\u002FXodnlXdBs4BP1bZmM9GacPODWYr34Vdw66Bb26dEGXbj1w\u002Fz3dkffDfCR549GoSS3UJANPj1590KZaM9z54iCMeXE+skCfzHHolzgEb98QCfgUEHkn+t\u002FdG1e0a41uNw7G4JsjYW90C\u002Fpf1xVduvfEzX1icTBjD\u002FZnJOPwig2o1fce3HZNF3S+4koMoGvs2+7uBEV\u002FJPn3RTPDHKXB762IFpddhWu71EFYpg3PTH0evWoCu77uh9kPvon7b7wWHdt1Rt\u002Fb78OTl03BxxOTqe4b0c6xHetTnPBkrkNmu+fQ0ZeF\u002FfvSkVewG6pOFUR5krB5ucJVt91ptP\u002Fyq\u002FrgrkH98Z82dkMHTSND921DMLhvd7Tp0BU33HU7Hj88AmuUDsfSD\u002FHUxvpo2rAS7F4TIms1QoNGS3D7DyV9ZAhQFgQltMLVPa9Dp2pRSLhqCO66vhOqWYxU40vR9YzFokFTxi59KZg0K0y6H8FxddD2imvQvl4cTPU+wVt3dEVclWtx500V8fnQ3TDeTrXxC\u002FwP3+LJlsD292\u002FB7Gdew719rkT7Vl1x892P47lbK6GIn+4wRyHUWoTM\u002FJ0Y\u002FrUL9WpVRUxYCEIqVENt+2LM27sbh51mKO0m3HtTb1xP9xZdug2k\u002FqsHd+f+6NHzenTp3B09Bw1Gx5VzkOpx8QtS8IfPPoqhawj6Br59Bxj+HUBthGYCzJaSbf7x57RxwLbNRjb+qkr3qh9\u002F\u002FDH42r1v375o1KgRPvroI8ydOxd8L1pyP8E5\u002FzwopYwMGzZsAP\u002FQjZ8g4YiadO3J9xiBe50PP\u002FwQTZo0IdtNS1x22WXYRI4Qk8kEvu+ZPXs2brrpJuMVXK1atTL0yMzMBOvA16SJiYlYvXo1Ro8ejalTp7J4XHXVVeDyxo58CQEhcF4T0L0pCGr6X1irtINj6xi49\u002F4EZa4IZYmDvWF3aPYKKFz8MvIXPAFfcTbsta8io\u002Fe1gE7nbJrPfMU5KFrzMQqWvkqGehds1dvBFN0e\u002FoIkuA7OhmPbD3Du+Bm61wNLfH0ocwzs9XqRkb0ppXaHiGUAABAASURBVE1E3sRWKFzzLTxZieToiEfBgoHIG98G7v1T4StMhWPPHPiyyGGs2WB8lAl+VzI82clQmoI5vh3M0U3JIVCByofBFNOQHBqdYLKHwJuVDH\u002FxcpjjGlNRBcfOsSha+QKce+eSPgXwJE1H\u002FvRuKJzdHr6cA\u002FCkb4dzF9WbvY\u002F02QNLlY4wV+hIxv9WMIVXgydlNVRQA5hjasPvdqJ4\u002FVsoWvsm3IdXwJM8FI4dv5Hz6ADcyRuI2dXwHP4c0MzEiqb8mDrU7uupTVko3kr5ChZCmej8Stc9oPMj+H+yNOoLS0JzuBMXUl\u002F8SHmPIqjeDTCFxpIML7WBF7K4UzlLZdarBVyHViF\u002FRnM4D6yAlfhaa\u002FWEa+9nxG0+lU8mnWahcOGdVJD6pk43UKVw7ZtOYTK0sMqw1WhP3EB6WkmNEBSu\u002Fxn5s7vD7yhEwdzB1J698BWlIm\u002FsZXBseA7enEPw5afCUrk9zPFdYKlI7G0x8KZvwPGXLThLH+1kcpRSZPyojNatWxgG79tvGww2XLIxpmJcPCLCw42idjL+xsTEQDOZCCQtxLAC3ZhrGu1TDpvNSsaxUESSIVInz55SCsFBQfC4PSj5KFCUcQLmfX4FyKgx4zFjxmw0JkNpixbN6cJWN34d4PPRgUGZ2ODBv1iNjIykvZIlPCwcbJQIGI5KYk\u002F+XVhUBP4Fb9PGDcEOA86Znp4J1nH2nLkYO34iduzcjTvJiM9GCU7nwK\u002FZYeM9GwKVUhyFsNAwVCCDmx6onKI\u002FfP9dpJFRumnTpuBfMHi9XjK0+OD3+4y2sEGd69I0jdpPBQxJv39lZWUjISEeZuZK0cFkkKpcqZKhH+0eu1BxfsrEYrUY8XyBwarwL0O9Hi+OpqVi1uy5GDV6HAryC\u002FDE\u002FXcbOhmZS78CupTuGivW0UT1X01G2QfuHQI2Qk6aPAX8K1hO4yd4+GKH1xznKHagIhkMQ0NDjPJsnIyLizN0ttqsqEPGJ\u002F5fKGvXbYCVDIH9yEB++HAi1qxbDx5DFck4ZxSkL6UUMjOzjLLl++M2MiBFR0Ub8Ww8ZS6UHZpmgpWMeawXiActBm\u002FWiw3JQTTmQJ9Q6qvo6GgojXNQRLnFaIvfT33kN+SXSzI2aWgbMr0+6sfSschleIzzRSVn4qcA2NDLTjy7nSYhiuRjJSqSjhcSUI0uQrOzc7B27XpK0dC3dy8YTGjfTs64imQE5qcREsjIFUtOMspkLLXIOO12uY1t\u002FgoNDUVIKWcT9ZGFDNfcD9x2KAX+JQ7\u002F0v+E\u002FcECjgs6WQV5vAWimWuN+BhERZUcYxqN08qkE8vNy88nx0o0KpNRmPNzWo0a1VFUXIzc3Dw6FmIRHR3FSUafsAGZxyT3BY9JLsfzBmeIjIwAG6t5m2aPkhV926gv77v3HrSi4\u002F+3SVPI0LgKPq8PWmm\u002FVSw3Vph9dEyU8fQMFUVERDgCc4Pb44aHygXawelhNHfxMc0jgI2dLJJ\u002FKZ5Jzt1eZNz00zHKv4rPobbUIYMv8\u002FXRSZnzc992bFaPxms0iwKn1axZA8yej6E8Or7Cw8Oo3RYjPYEca61atijTx4gs98XjZ+WqlVi5crUxD\u002FHxwmOIs6xdvwETfpuE6TNmoT05B9u3a8PRZYGmU8RWPbaPQmie8JWOTdaX28J9VlRUjI0bN2M0za385FG9enXBN0RK08rkVaJjl8fn3r37yYmyE1eQUbZpk0bYtWs3NpJjqyM5jPmYfuqJx8Hz5igy8q5fv844XlgIO7iG\u002Fvwz6tFxfuUVV1BfaTRGKhkOjtVr1mDnrj00V4aifv36qFW7Fu4bchccDgcmTpqKI0eOkAjdkMUs\u002FXSM8Zzpp3HJjF9693NycuWiPTnBebxRZmNRSsFNBnAgx5gvxoybAH6ajeeXbnTDFJg\u002FOTPLy8rKRTQ5k3ifQ2RUJBQNAB6XXG9J8Bt6eWnccLsn0pw3bdpM1KhRw+gHEzlCoSvwvMIyOHh9Xpoz\u002FMY44P06dWob7V60eDG279xpPDXRlG4GOY2Dn+YZPh4qxseD5zGO4\u002FkihuYmzVRy7uQ4Ppa9dO5wuZyG89TMN7iUwOM3ipxRAPcyjvl4iR3L50iny4X0vAIcPHgIo8dOwOw58xBNx2YzOi+Z+CaaBxFnLBcqkwPrjlsH03EUgUlTpmHX7l3ULz7wuY8DjynWyU99w\u002Fu1atUA9xGL4CeH2InM8xHv87FYqXJFZOfkgKY\u002FamuYcT3AadyPNjoPsKwYuobg8b1rz14sX77CcD42aFCvLC\u002Fnt5DD6zpyLF155eVYumw5+AcGDnIqc3l+uoiZcz4O8XTeqV2zEm8eE1ifpk0ag48Bdjxfe0038PG7eu1asO5VqlahdofDbxzvCnydwvXy9UtAEHMPo\u002FmXyfNczucTlsvpZrPJGPPpdO7nuaJ2jWrguZTTwsLCyAnWAfHxceBjcvmKFeAnOnqTQyuW2s9jj3kE8vN8aLfb4Kexwu3k8cJP4kyZMh1Tpk5HVGQUOpNRkM97LF+CEBACQuC8J5A0D8s3rIbm2krrI3CbcjH8i1XIL1O8EaLMJTs6XYv5fC46r3qNCC3YjvrX9UDRrhVYuicfh9e50KB5W1S0eaFrLkz8ejoWJtVAm1pVEM0y6BwF3UdpunH+YSF0WoePzqm+6MboVL8qGnTsjAZhdrS460k0+PgbbPe7sPT9kbhh5I2oyAXKB58bKSunYuiUSri7\u002F2WoqBXClX0Utop2hAWVZtTCYI+vCeT6UJirQ6tbD1G2kNJEICgyCJXMScihdtHkjsC1DgDEX\u002FsQ7lv3DmZkACkj7wfeegEt6VLSuKSjc06Y6f\u002FYuwoAq4ou\u002FM17252wARvAsnR3d3cKikhISIgIiiBgoFigAqIojaSEdId0d3cuzQLb+f7z3bcLCz8qKiDq3HfnxsyZM2e+OTN37jn33mdlo1KB4PBgmN18rREyD0h19YSrUkiMT8HtWx4IsHOGZDXSbaRMbzHIP+JyD2PhxQzROD6zJ17P8iFeq5PNiBZ7C5Az2Dg2NqkOyJvPD7Fyr2xrE4yaOe9i+8JzuLn3Cgp1fwFlA6Nxfs02REYkIzAwDD4qCVdVZjjZOxnZufH0dEZwLlurcV+us7beHkjh5ICJZhc4ejrBTupx+8I1oFAw1MmjMneUcPgI\u002FAfOwOwaDqTMEJIRK4aixT+uRPYX66FY4P05LYnI2gKTIMQzBtGH1OR7+oDr+zD7m03IVrc+ymVxMihzN26ECssn4VBsFDaNH4aqc5sgi2Q9txWwzS5tK8dclW0QKtatjkIByUhJVVJGPJIs13DZNQHxCedx5PBhHD4XA4ewLngxT3a4J6Ug1eQON4sJNuBiCzcbN+QO9ZZ4nktwcoTJnXLI8aPW0cMAT29rCpXZeiTTBamp0cCylzkgou8CNtZSSOLh4YFatWqhf\u002F\u002F+WLFiBUaNGoVfZH5ao0YNnDhxApx\u002FkO7hwPuah+N4PnToUFStWtX4jBYfWOrZs6cx10mn79ChA5aLo2Px4sWYOXMmeA+bKnMZlkOHCP8XZOnSpVi0aBFatWoFzo+Yl\u002FOZOXPmoG\u002FfvmjXrp3hCJk4cSJKPDT3pww6aAQ0As8fAvzklF3wi3DM20IM+NsRt\u002FdNKHuOoCkAPxHl6oeUqGviyJgDS\u002FwNMX6fk3QnuZ5lt45jcp1NjboqRvKtSL29Dal3rxvpyiGzOApyiIG8Ehxy1IFdUDkoGzsZy5XcfyfC7B6K1KRoxJ9aByXXkoQz45EcsRpQdpCbVNjl6gKnApRpL+L39QZMgbi\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\u002FxcpVOCIOjq6dO8HZ2To5K1pEnC0yYW5Qv54hQ7FiReEsk06\u002FzJmNbNzw4hwclBVHjx3DrVu3QKME37Q4fvIUlFIkAevzwZCP4C2GJv4PAenMJjPsbO1wVwykkMVkMhmTBeaNFceBROHAwYNQPlRIgE9JHzx0CBcvXmISzp47ZxgwleQzIh7asEwpWGKpzBakSh3pFHETYzCNqs2bNUWXLp3Apz5oWHeVeillldcsbc0n9NmmrA957dt\u002FAK6CC\u002FE+J04KHzF+v9j6BTFAFsfwr0eBnzSxl\u002FrExycY7eIoDgZvcQLxSdXzYsykYezChYugYVmEgkUmPqEhIXAUp8CiJUuQRZw5JUoUR3x8HObOW4ByZUqDxh\u002FSMlCGwgVl8HmoPSinv78fKBdpGEiPNH2z1ghg\u002Fe3FiE7DFI1qNLAyz7nz56TtjoPH1nx\u002FbKuUknZzRLwYJJmT7ch9uhx07mXJEijGtDNisI2UPpKE8+fPG7rBtqDh183NBYuWLgOf5C0pGBCbefMXoliRwiCOIaJfl69cxe7de8ja0Bka+5xkYmxESF1ZHkP6uXVv3ZIf+4yXl5fo\u002FlE83B7pGFmp728tgnX6GXkTI+LIOONc+rVSCnT23YmKMfof06Kjo7Fv\u002F34Eidw0fl6\u002FftPQD+oSdf\u002FAwUNIFEMsdY6GW37G7fKVy0gVfnxL5fCRo7DKZN2SZ6w4U27evIEwMdS\u002F1qUzbMRYW6psA9G1ROnXZuwVg\u002FxNcRKS9pCMPzfFeREgBnzKmR6YRn3zz+wLGvHvjRWnTuGMjBWpUt9AMfbSkL1cDMNmKaNgwQLwFgM5DYzZxflBDJVSIM9U6VNhYtjesn6NlL+f7HH9+g1sFIOtrY0t2I+CsgYab+Lws1Oc6HPsofH\u002F6rVrRvxZ6cc02BqZZcPP7K1YuRrVq1dFgfz5JAbiXPKFi7Mzioo+dO7UEXybxc3NHXxTQqn7GJE4RepA2XjMPXt\u002FOgmPbWxthZcLAqW\u002FlSpZAnwynk+wcwygIZz4MC8DnWrpxmA6onPnCkehAvmxavUaRFy+itzikKaT68aNG8iVOw969uiGqOhY9Hijr+Ew4CfQTp4+AzomZqCYAAAQAElEQVTLXV1dyFLGVmeULVXS+D+JNWvXIl\u002FePKCxl58\u002FShHjBp0UfHuKb2bsFIcPjfd20m9jOCZKRUwmZdyYffn+25LPCwsXLsKdO3JjZ3CH3HSmwtnJCUVLVYCvry86dmiPjuJY8RPHk7s419zd3dMoAXs7e4SKQfqctEGM6FeC6ORpuY7RWcl2NvqygEYcqade4hwpWKAA+Jm6Fi2aGe0SLI4+OlVSRXdTZUxLZ07dviUOMzqcGcd+XLN6NdCZv2bNOmPc9BB5mMZglhtTV3HaX7wUYVy7ksQgQx2hLj94LbUYzmpvL28Z\u002F\u002FfiypUrzC7XrqPgWzqQscCIyLChLOw\u002FjOI1oGS+XHJdzYFOr3ZA61YvIJNczzw8PAxnRKroNOkyhsjbtwXjO6C+vPxSa5w5fdb4xCWdaMTQeg1TMEn7QBbiQMzkEHT27ZPr2HXREZ6zf0fIfCF\u002F3rwGPceYdNp02XnOvpMtNNRwBk+dPhN0xmbNkpUs7oV4uc7fkj4fILrcps2L4oDKgl59ByBO2pK0W8WJmD4m7Nq1B6cO7YZSChkXW1s7FCtaBL+IA+X4iZMoI7rJMWvl6rXgZ6aCg4NlXmY2+rtF2thNnKWOjvZigDkGziGiZKzjtY9vG1oEOz7xePvObaNvs5xr0s85nhG7UKnP6hWbcU6un0yjE2qt9AG+4XX+\u002FAXMmTcfLZs3RaFCBZkssho7o2zrkWypj9LHPaW9qKf58uXByy+\u002FBL6JwrJDgoNAByBl0m+CCF561QhoBJ5rBC6uP4TzAX1QSAy0186fhXezL1Dp5y+w6paIbQzXqQ9c1VKT78BsxEu6GBZcs1RAfazC+z+swXZLGAoX8eZEQBwJdmj6VldU9jiHX5btwLW7qRCrKhyco3AkIh5xMpYCsTgrzukj0XLi5gwPJ0e4yzxEbANAaDMMrTcKX\u002F08A33mdcQn1axzGCk1bU1B\u002FNWdWPrjahTu+zLKBEq02RWOmQoi5eAFnL2SLBFyVbt7FRf3HIWHlzP8PBQsh7bhlFwjEo3UZFy6cAmHfYvD19YRIrQxh7GR+YCR7FIOvQZGYuSPS\u002FHZ68CMDjmMaGMj1wGR2jjkxnrdlTryhEGuR7yeO4rx3CfsFvZfuiROFiaIL+biNZzYeEyuwdbzh7cmMWbcOrIIA2eUxMzutRGSZhko1EQof14F612oHMcdw\u002FJNFxCUJztgZ0ZotWBs+mY2Nl73QL464XDJkQlHx\u002F2Irbe8kTnUH\u002F5uZmRz3Ifj167Cag5JwIWLEdi7IRFpRQAi9\u002F0GtxinrJt30ZLAXhuEVG+CZk2boWmjMvASQkd\u002FKVtESV+TYq9i25I5OFCsF5qWDoApPSFt72yn4HHzJGLS7r1xIxIxJ04hyWQWJ8RN7F08FccKNEbTyiFwtk3LFFwHbasewPhFM\u002FDGN50xtLqPkVCkLZD0y3bchnWxRO\u002FDmrWbcTLaLDoqzg24w8mUC+WzZ0FYvipo3Lw5Glcujfw+LvBysYeHq1TXaEepp5WF1Ndi3AshvXEfwCONKOOuYGE5UxJk9c4MuWmUA1ld3SFCAE7OciKr3NfL1liJ59mzZ8G3PZzl3qJ69epo37694WAgwcWLFw05eA\u002FA84z3KLyHY5yrqwgvB5z3yA7vvfcetm7dykPpZq7ImjUrWE56esGCBUHnSp06dQzHC+dWvCdiyJ49u9zzVDfi69ati\u002FLly4NyMT\u002FvG1944QXDQdOrVy+DP20YdnJfYJzojUZAI\u002FD8IiCeARuvsnAu2ROpcbcQvbm38Z\u002Ff\u002FDNzS5I4tcXAb0mIgnJwg413FqmHgtnFF5CLcKo4Q6AAmGwl3RXKzl+CH5SjKyySbpF0u5AK4vwoiWSxPfCNCIvcO4OZlI0Y3m9B2TjC1jcnLOIIMbtmF8O93EemRsPWpzJcirUzjOoxW1+gn0EG43g8sCgXcbYcRNK1s+II8IedX24kXT+DxIiDsPHMIs4GMcrfuoSU2zukHF8kXZyC2L0\u002FIP7EdpicPOGUvyZMLlJ24lXY5xoM+5DSiDuyEAmHRkpZUpJyReLZqeJkOQL70KpS\u002F3Aknt+IlMgDsCRfQcKpH4XfOCRePSfyBsEpXy1xMIhThdeE9HvZlOOClfBinSWeb07Q2WAfWh02Ps3BaGRcFKSutwCTCck3jyHu6HpxEEk4Pg8pdw4AhjcCsighjBXaKECZpB5BgFlWN18omR9YEuWqp\u002FB\u002FiyUhUmRPBJJjkXB+H+KOb0T8scVSr7XSBkLOPMJPmR3kxCTh\u002FqpEJrkIC91FCAiSZwv4ho99SBXRCX8kXtiElLuU0e5+pid49KA0aYwFU9wWIxMNDmlRxk4phdDQEFSqUA5Tp83Aj1OnYtZPP2GZGPCSEpONix+fbIwV4xUnYpCFF7SbtyKNNDk11qjoGDEgJxgX3IirN8SwEA8ar2ZNHgl+4mi\u002FGFN37tyJXWIA9suUGU4ySc2TKxdWr12HBWIAowGGn4nYJAaPsePGY9r0GVi6YiWu3riFlJRUYx6hlDKON2\u002FZgjXrfjHKMwqXzXUxWn435gcxgp7H3r17xQA\u002FDzROtGzeDPnFCLl+\u002FXoxPu\u002FCOsmXKpNjDw8PyWVdPcSgVr9ebTH4HsT3P4zF9BkzDePe9ZuRSEmWCZBMbqKlfkWKFMaLrVth+45d+Gn2HETHRIOfuaGxdNZPswXfO2hQvy6OHDuOqYLjdDH6LFm2EpYbF4yCGjdqAHt7Bwz78ivJP9vAO\u002FLuHTEkJxq4JSYlIiExQXC1GHGJSUlGvdl2ySLH3agoY1JSvlw5Y79zxw7s3LkDy1asgKeHO+yFt1FQ2ubFF1rgl01bMeXHqUadFi9fietp7Xbl6jW8\u002Fubbgsc68DvuOcNyGAZV4kIFnj1nruG8CQ\u002FPiSxZAjB+wkRMmzYdPy9YgGWrfwGNe2yXTJl8jbJnz5gmxtxQhIjxhobCObOmoUgR6eQiCydHsjPekmnSpNEj2iNVeHgYjgXinD7ZShXcqbPJKSlyT5GKSDFGmmUCyKeuQ8VoOeXHaYZMM2fNxtr1m5GYmAgBkkXdCwnizCGP9Iizl64Y2BLT4+cuIUnykGfZMqWwdNkKLF++wjBuxcXFIynJevNDTPjkfMSVq5g4abLRR\u002FgEf+2a1REcFAQasWhsnTtrOkKl\u002FpTNWRxNc3+ajkIFC0AphUJiEOvWuT3e+2goZs+Zg0mTp0g5FxFx9bqIbDGwuX3nTrqYhg5ERt4BsUsV\u002FY+Uujs42BuvHwcG+j+yPSyGtlhZEEMag\u002FlmE48Zy6fSzh0\u002FCEsGI++ufacN3Pz9\u002FTGwX2\u002Fw\u002FyFmzJxp6CafTG7cqKE42HKjXp1axidgpkz5UeSfKw6CLeANHifQxYoXg1TSwGY6+63guP\u002FgEalDKqRBJFhXGqM3bd6KL4Z\u002FZejttevX8eGHbxh8OJ7eiryF8RMnYib\u002F+2H0t6gkTlp+Qo3jD+tPLMiJ40qd2rWwUXiNGz8BU6dPB43tV2\u002FcRHJKstE3MotBeOz3U5FNDJY0vHKy\u002Ff1334ihtCj49HeqYHBg9y6j7jRsDhg0GO++9z7mzJ0r7TsNZ89eAPubvUzQK0h\u002F49sHY6WsGTI2fPPtGJw6dRr8X5oFCxfj+LETUn3WAEiWC\u002Feu3bvxycdDce7MGfBpKI4P\u002FmK8b9a0sdGndu7aiU2bNmHPvn0IFNxZp\u002FSQKmNT5KWTadhZY6m\u002FiYlJYDsSB4v0i6xZs6BVy6bYKzw4DmzcuBE01NK4S3225rRuOb7z272u4uj2kHEid+7cWL9hE9jnPT08QPrVa9bh82HDsWf3HsNQ3qJpI0SLYbhpm9dwVRwl+2RMXSJOzuMnToBOTb5tQodOrBiq8+TJDbbtnbt3ZZz5yRjbjh47CraTrzhZvcVplyVLFqyVsXf+\u002FAViEL+KyMjbKFAgP3r36oHpP82RfDOlvyWBb8rwvzrI74tPPjTG5B3bt2OHjHPrflkPfqYv402Th8hfr25tHDl6DBMnTpKx7kesEsO30TelL9KpyX5A3QmW83p1ast14YzBb\u002FPmzdi1Zy8y+8pkQProhYtXHsC9cMGC2LHpF8yQ\u002FkCnL3GiPqZCGVgXp95bITa2JuFBfatQriyMa6mMu7wuLF+1BkkZrqU0atvZ2qFypUpIkDF+4uTJhs5PF71fsWUf+F85BsMMm6pVKmLuwmX4+ef5IM793+qN\u002FeLQJjbbtm019MrL09PQbepJhqzGIZ04K8XpNUn67365FnNcyJ49G3jtC80Wik2bt2D27Nlgn2S7c9w0MsqGzqxihQphxKhvjPL5Hx+cL1SpLPKLw4nyWMSxIKTgHIH6yn7Ac39xYOYXA\u002F\u002FR46eRKzzccEQyPj2wndl2I0aNxsYNG3Dx4gU0rFsTbNeX27yIneIUHTdhgtEv586fj8DQnOB4kJ6fe1tbG4TK9WDljgMyticgt8wrMmfOhFXrd8HdzVWua\u002F7GOBov14J4kTeb1Ld61SqYK7o4WfDg9XHTlq24eOWacV2jA7tyxfKYMGmKUe7XI0eBYzyv7aVKlEC\u002F\u002Fq8ZWFCXvx75Ddat3wiOO2vWrcP3346SseEUFi1aDI4D1OeoqGijfMhikQsP25dv3bIP16heDVflWrxddHyrzGt2isOQfeaiGLqGfz3CcKRxrJKsetUIaAT+hQj846uUeByL1uxCcNv6qCf3P5yb1ajXDm+3WIGm82\u002FKFDBRqngMybLlqpSCb5GKmLlgNpaJofloDODg7o2C9XLgly\u002FWwCFnKeR1EUqZoyXHRcOvaDW0bl4M5jNz8f3Cg7ieGIwSxfPi5i8LMPXH+Vg8fwoWrBuB3TEW8DKUmngX2+JSZTacKkx8UPOddzC26SvYMWwA8ttIVIbVkhiPiyu6ouOYa7h4ehcWzl+CjXsj4BxWAU3zRGLel5Pw8+L5+HHMNOy8kwsVS+RCVicLTNiLJcuXYNbchVg0bzw+nhuHyi+WRhZ3KSAwO\u002FyTt2PeT9Ow8nAiUoQ6z6vvIXPvOvi63ko0yARjsYhRCRHRkm6cgteGlLhIxBnfaGIc65OA6LgEMZhkQb5KNWA+MQ+jJv+MRQtmYfrKtZi5\u002FBKSBSdLajISbwkviwVISUTskSSZk53E4u+GYdayKNzcOQ\u002Fz587CyhOAd5O9+M73JQyavBiLF87DT1OH4wvXT9CvdoAUag+b0EoIOfAu9qggFPR2hItnONy3z8Ixsw\u002FCsgLmgHCUqpYL59ZNxLifFmHR7B+x8JdV+PZcsnH9T0lKwNVouWcTUYShrCmIPX8diTI3tivYAWs+24PRcxfL3HgJliyaioFfXICji0no0lZLPKLOrkTX10bh6vmT2L5wPpZt3oezcWnpsvMIzooCBW9h24zvMFvm4HN+WoFVn2xHqhhfoo5twIIZn2PrjTNYt3QR5v68ARdjEySXFyq1rYszL3TCjo96oRh1TGL9WmzHqJSe+GrOYiyaPxszp36BcftSYScipSZewo0YW3h6h6Nmehz\u002FPQAAEABJREFU4wAcmTYLC2QevHD2TCz45QCuK3uYLMlIirmLpJRU4WZdU5ITEZ2QinsQCE30jVjceyvGSnZ\u002Fu2QecPOq9bxlB6BRK+txzlxAhzeATP7Sj4SbtDWk\u002FzCRcyfO62vVqmU4Fvjpqr0yT+eDWkznvVmo3P\u002Fw3o7nvBehc4P3HgyMq1mzJneG7vEgb968KFmyJDp27IjFixdjrtwPmeWem2kMnEdz\u002F3CgLPys565du8DA+Qz\u002FB4QPmCiljPssylGoUCG89NJLqCRz31dffRW3b99+mJU+1whoBJ4zBCwp1+GY\u002FxXYBZSAyd4djiUmwK3hVrjV2wqXSnPFoREnDoONMNmY4Fb9Z7hUHgNb7zAkXtyD5GurAZNZgkkcDlnhXHoo+B8iZldfcUIcFhv5NljibsAiY6aNRyhs\u002FctKGc5QJgVldhK+S5ASdVWcL13gWnsdXKpMFEdDTTGwR8KpUHuhLwbl4AGnMmvgUnUBbPyqAKkxuLfQiZJwGElXD0l8ssjqjOSr+5B0eTekAFltxCFyQrLsEodHAOxz94JD7o4wZyoKZesIS2IMLClx4ogoBqeCL4gRPzNsfIvBtf4vcCk7AfwsGCw2SDi1CsrJR8qAyDwLykauDc754VioF+xzvgyzRw6jvNSkWFjEpmmJvSTOpDuwyZwbzuUWwz7XAChbE2AyIfn6EcSfXAMbryxwKt4JZvc6kEEaYqwRHgrKxgvxRxcjJToCtlmqwja4FuyCagqdlHFvpgVAmWBJjkJSxF6k3D4Hx\u002FB6cKu7Ho65awmmN5B0aSPoECGdknKV0ENESL6xE4mXdgF0PGWpJPzrCM5loBxljqCErdApkxyQGFzk2AQk3zwBk5O3lLFO5P5eyo6Utj0tvPZKXi+kin078ex8KJu0SRCzPuEgYvw\u002FRxpP3xv4DqpVq\u002FJ\u002FiTTeNm3SCJ1ebY8QMSTQAPD5J0PQvVtnZM6UCaVLlcSrHV4xjCXMnFWMWV988pEYFgKglIJJgHuzV080a9xI2seMcaO\u002FMgymkKWuGCpbiuHvzX4DYSfGxH593wQNZra2tihTpjTe7tMb\u002Fv5+8PDwAI1Lfd54HUUKF0aO7NnRpWMHTB3\u002FHXLkyA6TlGOWC\u002FENMXIeP34C+fKK0qQ\u002FFSHl2Itx+OMP38N3o4bD28cbrBPLyJIlEH3e6Ak+ee3g5ITmzZugSaNGcHFxllzWlXKxzL5v9jKekA0JDkb7V17GlLHfIrcY9\u002FgmS7u2L6NwoULgWxx9eltldLC3R7WqVfB6j26gcU1UQMopgq+\u002F+FTqmAc0cHz60QfYIsYVRwcHZBPDy4B33kLjhvXh5eklcjTE2G9Hgk9vO4lsNapVQ\u002F169eDj7YX6ciNBA5OtjY2BcSExoHfv0gm+YqwLy5kDr7Z\u002FxSjD08MTHdu9ghrVqxtOJWuNrFu+jTF57GiE5wwznuQfOexTqdMYqbsLKlYoj6+++AQ0ToaHh6FLp46GvDQc9X69B6pUrgg6MtjW7V5pi2ZNmhjtXa1KFcyYPBb169UFjfxskzq1a2Pr1m3IJYYnB6nni61fwJatWxEaEmIIQicKP4GSzu\u002Fh9mjcqIG0l6cY9\u002FOiV8\u002Fu8PT0MPJlEucKdTa38OVT\u002FTwODQ0RffHHKy+3QfOmIlNgIKpXrYxxY0aiXds2ItP9diWTZs0ag\u002FmUUoaezpr0PerUqmHo6aIZE8A3oSBLrRrVMfjddww5iPGAd\u002FqgVKkSkgLYSBvkyZ0LHQSHwoULSVsHo53oRzVpez5dQwyqVamMrdu2GXVgPZs0bgRiQt1VShmYvyjOsyGD34Wbm5sY4ouIkfx9\u002FDjuOzhL29OY+sHggaBOsVDKMPTDwcibJw8CxIg4UPQmmxgs\u002FaSvtBc5HtUeNEgzLwP7JGV4SdrCXvSUcTly5DDahX2N55R769o5osOVeYraMpF++803kFn6fP58efHWm71RIH9+Q\u002FYaYqh7vftryCGOMsbVFgxZBjPS6Ms3vGrVqIEA\u002FwBQ12uJc6ho0SKgPpCGgcdtXmxt6K6Nja3ofwN0aNdWjLY2cvOQgjKlS4tRuCK8vL3RVfTxpRdbgW81MAz9YDBySxuk86HT4k3p14WlT4Zlz2Ho79QJY5A9W3aSgGPY9u2rUUEcuyzXaB\u002FR0eLF5aIm7ZFJdGvr1k1Gv2AbdunUCQPe7ivOEzeUlXFp2Gcf4y0Zm\u002Fh2UoiMiZ1f7Qh+miazODI6tGuLWnLjkCLOihs3b4o+BBn6ZBQsvIsVK4rNmzeCNxIch9gu7u5uqC4YvtCihbS\u002FO+jEe0uwphHayJe2CQrKKuPFFmQWBw6jODZRf6tXrwrqFY9Lly4pfd0JNOY3a9LY6C\u002FFixUDDcYhISHM9kBg+7zbvx\u002Fe6NUdzs7OxngweuRXglkHwd7W0LlOr3ZAB9FpZmz9QnPjaXTismnlHHwkeujt7WOM0Q5puuTk7CR6GQA6+IKDgphNsM+GHt26im4XBd8u5JsGefPkNeSuKn20Q\u002Fu24kwNRGYxTvcVbNmnOO4OF6wLFswv13cLOr\u002FaHu+928\u002FgV04cCUPeHwgfXx9kFp3s27sX2O5GYtrGzs7WkKFTx\u002FZGX8km7f9qh3bSVmVljPVEeXFe8b+qWBf2gwoy7vFJex8fX9AgT52mM8df+tVkudZky5YtjTNkPMtp9GH2OwdHByPezc0VgUJbtEgRZA3MgocXbxm7m0qbUIYQ0RsazL\u002F49CN0e62T4bzhNa+jjN2uri7GGxx95HpXTcZUOug4nu1Y9bMxrimlHmBduXIlTJv4nTH+uzi7oFKligbW3tJXsoVmw2udO4GOfl4nH8iYdsL6ccysKnw4vr7YqiU49jlLO1apVOneNczWzg6vdemMFs2bGOMls7O93hQ5a1arCrZ7qxdagLz8\u002FDKDY\u002FvAAe+Aek5aXteoo0VknOQ5xwIfL2\u002FUq10dIYJH+pjBNAbqdw3pF107dRQ99jKuSxzfOEaSB69R\u002FFQcHV80EDVr3BCsA\u002FNmDH7iSNyxdLZxDfDy8kBQ1qzYLgayBvXrGTrv5uqGF1o0Q8niJeT66o2qgnkvjmcyJhaUMa6PXNN\u002FmjLOSPPy8kTL5s3RVMqiHLVr1UQf0T3qNPtxty5dJK0RHJ0chWdTdJJ5CtNKlyoljqTNxjzGTfo7+2tm6ceDBrwN9nfKy+t8rZo1ZMytCrYdx6kXW72AgIAAZJd5TpfOHWVukxd0mPJ6lsk3k3H9Z14dNAIaAY3Ac4eAxQHlur6PziX94elsbzwgYaO8UO69LVhf2AR4N8X6tUtQMF1wsw0yV\u002FsEG3rJ3FLmIw5CAnFim4OC0eCVwshVKidsSWufCTkqvolOpcogf2AxtGzXClXzeUBZXBFcuAE6tyiPAsGecPUqgKa9N2Fzz3C42gOuFfphW\u002Ftg2NtYr6GOoZmFWzbMeTlE9g+tJju4FxqFDZveQ60sTnDz9ICLoyNc3bKiYosX8XLtYLjYOiBTsRpo2q4pCvq7wDYpCck5m6BartwI93AW500YWnRpg2blssDFRvgHVECXQa8gJDgQbg4KELs1sgbCXZK6DakER9lzNWdph01beiMXTySYHV2Rs\u002F1QvFLSVc64OsMva310rVUSmWEP31w10KZFY5TL6gYnp0woXq0Vfti5DE2zZoZjQEk0+LwXCng7AyE18dqyTgh1ckWh9qOxeVNdYw7l6eUNdzvh61UQrT\u002FZirbBLrBTLsic91V8+3od5PaRNLGGOLsVxDvijO\u002FWoDS8JMo9c2603bEVPasVRaBZIuy9EVKuJdo2qIQ8nk5w8sqDCs36YdeOPsjn64ocFZrg25754OliFmKuOdFp5tcoZ2cWO1FWVH7lI7yS3QO2Zju4e5fC8IkdUCmYdGnBYoaTdyH8sGEDetXwg7ObJzxcnGBvSkuXnXLPgoIN26N+nZLI5OYq7VMbnbYsQBPBwsUtP5p+sBFDK+dCkI87PL1cxZmhYJF8DsFeYh4qhKltwqHk3FgzF8dLH05EZW9X0V13BBbohfdeKocgd3u41RyL91sVgaetK\u002FLWaIoW9bPD3d4B7jlKoUabNiifwxsmrzAU694flXIGwA7WJUvZ+uhVPxDeTtZzuJXCG1+\u002FgmzO9vfLRYbl8GZg\u002Fx5rRHgegIFnHl5AwcKAnT1w+xZw9w7g7s4UI\u002FDrGu+++y4+\u002FfRTVK1aVWwqZTBo0CD07NkTOWRu4yz9q379+nj55Zfxqjgc2rVrh3LlymHZsmX49ttvkV\u002FmPmS0Z4+17MTERJ4an6riwYgRI8BPafGYIT4+nrsHQqo4ZfgW88qVK8G3PNoILq1atTLKi4iIMOb15HHnzh3wYaQiMnfmvdGlS5cwb948JItj7AGG+uS\u002FhICu6z8BAROQdC0C0bsWIu70EVji74jDINIa4u7CeFPg5E+I2fMzku9eF+K7iDm0HnEHJiI14RZS755D7IEViNm\u002FGil3byAl5gbiDq9D\u002FJE5YhS\u002FgMQLy4201Nhr4hSIRszB1Yg78os4H24h+cpsxOyYioQLJ6BM8WJkvyplRAIiU+KViyLTYjGwn0Fq\u002FF3Je0eM7nR2S2JGXFVmpNzYi+g9C0TGxUi6vEn47DSOY3b9jKSL4giweAJi00m5fR0pcbdhsktB4pUziNk7H5aYw8LNEXHHJc++NUi+cxOpsbelzChYB3SF1Lirkj9ZHC17kXxD+Jk8YUmKQfLN65J2V8gSkXD+EOIOLhTcziHlzh7E7l+MhLN7hC5a8iYI7WmJW4mE09sQf\u002FAzqdtcJIkMFhljk64cRsyuxVLXg1Kmi8j8I6J3TJd2uSyyJgvP20i+Jdjzc13IsFjskHxjE2J2T5fyJa8lHokXjyBmzxwkX\u002F0ZykZ4Xdkv+K9AUsQu0OlkkTaLPzQVcUe3SFtHwkTc70o7iqNfmYHYQ6sQe2ANLCl3IQzARZl9pL1nInrfSsCSYK2TkhRLtOAkdElxUpf9IuM24GEZ8eSWh1reypjOABoUcohjwRpzf6uUMgwrpUqWFANkJfDiVKRwYfCm3c3NDcHBwcYxb96Zy0sMBDRuenqKwkiEUgoFCxYQg1E4lFIoVqwYcorRXZJkouaE\u002FAXy48L1O8aFkMYsGl6VUqBjgX96WrJECWQWoxj586ngypUrieGyPGhsphwsRylRMPGa3bhxA1nEAUPjFY1fLIOBcrLc0mJEpdGrUsWKQhfIJMOZwtcx6WAoUby4UZaRkGHjKJNe1rdSpUqoWLECWC7LpyHC1dXVMGwHiJGFOHLSQYO1i4uLYajgcYXy5WVe4g6mEwsa7xh4XEocSDT0QJbwnDmlbhVkslJFcCqKggUKGFjROJcjR3YwnXy5zy7GOGIl2UADSwHB0dXVBWaTGdmlHWnMI1YlS5aQst1I9kCgLKwHJzzlypZFwYIFQVntxPnk5OQIYsFJU0XBin8ky8w0FufNm8eYJOUMC5MJoT1Ydvny5VBFjPxsd05gmEZa5gkJCRadKQEPd+vEjO7s9ukAABAASURBVLJTl9ieTPcTI1AZMSo7pBlPqYPlBa977SHGTdLRCFRQ9IiTNp6zTYsULgQ\u002FMbR5eHhImxQSnTFm6Ubbkifrz3anQTKvOAuII\u002FOmBzpPyEMpZegm6x8mRnyTyWTUPzTUelNEA2SZMmUEn+IICsqKQoJVcFBQOhsDB+ajXlWpXBlFihQWzK31JVHWrFlBPU43BLKObBe2JdMZiAN1obo4ukqXLoU8uXMb5VFmGuyKFC5s6A9p3dxcjTJouGTdqYu+Pj4wST2o\u002F+V\u002Foz2YXyll9Me84sCjHjAukxj92S7O4nDhOTGgzJSV58SdMleW+lG3cuUKh1mcjnwzZeOmTUb\u002FTdcjiyUVHAecXZwNXENDQkSvyxvBReKo70opIw95pwe2ZUkZZ2qIw4l6yf6VkpIKTqK9vbxQrGhRVK9WFaXEmBgozi3mM\u002FRA8CYtzxmIa0HpO5XTx4pChUQ\u002FCoN1ZLqfOCrY1ul5jPaRfuLj7c1kkGdJOacRkhFZAgNQtmwZVBdjLOPZBwoLT1txfhED9kX28WpVqxjt4uHhjtjYOBQTuYJEX8iDwUbwIi3bl\u002FwqVKiAQuK8ZBuzf1BvWD\u002FiS4cO24D50gP1h3WnoZVxNlJ+kcKFjDGMmPI4JDiYSeC4SFkrS3tRH0KlDSivkZhhw3al04p9gbrgKuMZ+zH7cHr5dLKVlrGzphhn2Q8yS5\u002FkmEinFOPJn\u002FFB0icsFgv4lFlSYhLy5y8AysXiWEeOYZUqVTTGN7YPdYFpgWLgpa6RH4+JCduI5efNm1ec7KUMPhyDqevMQyyJV2UZkzkuc2xwEAcr0zIGxuWRvs9yq4g+FBC9YP9RSiFbaCh4rXC858BwA\u002FmwHSvKOJ9XxjpiTEyoL77ibEnnTb7El9cTjo+s94WLF8UAkyo3mqUBhf9blFKGDrKfU27mLyL9mvWizrHt6Fx0lOsN6068iG1lkZv1pv7nln6n1IPM+XYHsaNO8VrJsZSONuZjPahLbFsKxKf0LKkW44af5wwsK2vWLMa4zjGfOubh4cEk+Mn4yrqXlzHZ08MDBeQ6Q11R6r4MoTJOsr9WF0c7x5BA6S\u002FMzDak3OyPPGd7FylcCByjeH779m0cO34CJYoVMa6VjHs4eIvTiNeU6tL32F+Cg4OglDLGnnyiGxXl+kTZzp2\u002FCHeZj+C+WEhfDDxk7KATXikTjPaUeQgdWkopmYc4IreMt+m8vWQOwzKryjWNmHK8L1a0iDEukCfHXeorx2qOednF+cx4Bj5UwTzViYUxTgVAKYV8okvWNioLjhUc371lTCM+AeLEZl72EV5H2O5sL\u002FbNfOJsphy8tlBP2J\u002Fo8GH5bBulHlFhMtPhX4CAroJG4B+OgH0Q8hUthmyO9jBlqIpL7lIoX8gTcM6F8pVKIPBemoLZOx\u002FKydyoXImCCHGE3FHH4\u002Fb2w8hVrCjKBMg5Vxs3ZMpWCAWC\u002FOAEB\u002FgGF0DpgkHwcZZEZ3\u002FkKFgavF5UKF8aRYqXQen8meFgAziEFkKJfD6wMVvHzUtrFgJNxqO2j+R7aFU2tvAtVB7lypRB2XIVULFCGRQKDxRDtg2cfXKgeKVqqFajBmpWLoU8WX3EDSH39khFIjIhV8FiKC6O9GpyDalYPDs8WDj5m3wQXrAEKlSqgpLZbEExkrevxFQMQ7+CNqQwgvLMhzKlCsLPOAOUnQMy5yuCfEEOsC72cPfKiQJhwXCHLA4eCMhVEpWrVUGVapVQrEBR8JqVy8sddh5BCC9aEAEu9oB3DhQokQ\u002FetkHIX7A4SpcpC14\u002FK1SqihLBwkdW1xwlUUGuq9VrV0eFsiWRP8hJYq2rrYMzcsl1LW9YJiPCxsUdocVKIldIJtgaMYCtmy9yFK4kcogsVUojX8FiKFIsPwJcHZEpNBeKFfSHs+HZYoZMyF+8GEJtbaAgi6\u002FM98pXQA2Za1aoUB4lcntZ4yXJWE22cMhcCOXLlUWZsuVFzgooVSAM\u002FvZGatrGFm6ZsqGwtFkFmceVl\u002Fv6UqWKIszTDR7+2ZG3RFmZz5dD+fIVUblCIWRysDPKuLxxG1a2+hS1sqSxSdu55yyNipUqoHrN6ihfWvj4SILJHk5hUq88WaXdFexdA5G\u002FbGVUFkdD1SplUTi7P9xNQueSGVkLFEa2zB788odEAJ4hOVEwp6fhkDMinIJRsFg++NjbGnIYcRk33T8Epo0GFv0MzJ\u002FzYFgg5\u002FNmAQtlHxACZA+\u002Fl9NfbBJdu3bF9u3b8dNPP2H48OHGvlevXjIPtbZfXplD0Smye\u002Fdu0FmyYsUK7Nixw3BW2IotgMz41sa2bdsQGhrKU+QUOwXPx44dazxAUrBgQeN\u002FO5o1a2akZ9xwrjd58mSDJ\u002FnyeMaMGeD\u002Fgfj6+sr9UhHjrZA333zTeJhOKWU4R0hbVOZsnJtm5KePNQIagecLAWUOQvzRwYjZ0AAx6+siel3teyF2xyti4I8Rg\u002FdNxB\u002Fog5gNdRC98TXE7eqElMidUOasSI3eJwb9txC79UXEbGkqNK0Qt6cLUu9slfQskn5G8vZCzOYuiNnaErHb2hjlWRIuAFJ24unPEbupifDtJnkbI+nCDCjbIDG4vyXnItNG8mxk5Eu5sQXgn3VkhFDZIzXmiJTRB3H7uiM1+hgs8VfEAfOWnL+O1KjdksdVDPWRUu4AKUv4bexu8E448bEY+u+I4+YEYre3QcwmSdvQGDHrGyJ2d08omyyAjPx2wRVBB0rCKZlvmBwgF3RY4o4ibm9PxGyohxjBJHZbKySdGwWIU8KSlIjEM59JnZtL6ITEc2PFSbMVlC\u002Fx9GciSzISjw9C7M5OsMTuRvL19Yjd0RbJl+dLfgsMXI5\u002FBMoRs4FlNBTZB0m5mfDAIvfD4mVC0vnvpZymiN7QUTBuLnJ8CUuqK2DyQsq1udIePZB8ZaKc+0hwFQfNXsTtfQ0xG+pLnpaI3dJK0qVsU1bEH+qNuP19IA0oRZklyGpyQvK1jYKd1GdjN8G6t7RtZoEhFLYB+USEWCSeXwZlkjKF\u002FEmvtM+Qp4mb5yn4+PhgxdzJxsVV\u002FUHBWKm9e\u002Fdh5k+zERKcFTnCsqNmjWrw9pZGgl7+8Qj8Byug1B\u002FtBX8vSPZ29lAmEz774kuMHPUNRowciZ27dqO6OAPo1MkoncmkUEYM6QXy50WiGMjp2MiYnn6s1H0M2Me37ziGuISE9OS\u002FbX9fqt8XgUbxcuI0cRRj9u9T\u002FzMolPp9BKKjo7Fh4yYE+GcG3x77Z9Tsr0vJTy\u002FNX7DYuI7RSfHXOT5ZDnzCbsnSZfhl\u002FUZkzpwZ9nZ2T7YA4fb72iFEaSv7\u002FslTp3Hm3HmE5QwDjf9pSX9q92av7ggNCcbdu3f\u002FVP4nnemPYPGky9b8NAIaAY3AvwOBFNy5fRKL5qUgpxjj3Z9kpSz7Mfql1ej1Qel7b178cfYPjvSpyUm4GxmPpLRP5P4+v1uY3+9ThPz0ErL8PvGzpUizXTzbQtNKe9aWCsthTP30e7zeuyQ8f22e+2BTpwn6DHZlKgEd3wISY8WolPhgSJFzSwqQJz9Qrwng6HRPILPZDD44WLx4cdSpUwd8+4L\u002Fv0FHBh\u002FsISEdDNmzZ0fhwoXRsGFDVK5cGXxo0MPDg8lG4MMgJUqUMB6qMiJkw3PGk3+mTJmMPyznWyWS9MDq7u4OOkjIMz1QHubnQz98SIZ8+JBS+hyQ8pC2UKFCoHwPMNQnGgGNwHOHAJ0gdDr8X7AJApRcSJQtaJS3JAfCIrYc0kGM4uAiDggldEacJas4S5wBU1YJsjfS7cB0S5INIOk8ZnkSyVSQL4MlLh4GD5OXEW\u002FQiSOEcUaQMv7P+WFQykZZy2AeiDzCSMQOgvVcHBZCIhGyBgEqqzh14kAZDTnA+qXlf7g8KKG3QfLNc4g7tAhJESugTD4wlrQyDX7x8eAeZs4CmMcEJc4dWPwEDzsAroDJ2SoP49PwvCdfepqJMyQl9LIKnbILElljQHwMfhL9\u002F6tJ0gPB8i3xci0RjEkvETAW4WmUky43I5WjIYtFaC1JUqaUBaGD1JflGPTEBRkWkwvYDqlxxE5wlHRLSrw4RsQRdGSJ7NfDyiNDnid0qJQyOElNjf1zs3F1cUGpkiVRtGgReHh4\u002FGG5eAHt1bMHOnZsj5DgYHF+eMPWVjrKH+akM2gENAJ\u002FFAFnZyfUrF4NH334Hvg5PD6p\u002FMbrPaQ\u002FF5V+KBe9DAyVMolRPKfQV0fu3LmMp\u002FozJD\u002Fy0E4MtUf2rkH9OrUfmf48RnLS7uHh\u002FsANw\u002FMo59OQycHBAbVq1kDHDu3g7iYX7adRyHPIkzeULZo1AT95SJ193kTkzWWJEsXx8ZD3Ub58OVBH\u002F24Z+RZZ\u002F7f74lE3zn9UNt5U83ORfMPwj+Z9Xum1XBoBjYBG4L+NgIKDZ3Y0\u002Frgf6ud2fLJQWHzRZv9h9M1t98T4+hepiMFDayE80B6Pt9ij8MgDWFUz0+ORa6qnhIAPGk08gr4F3WA1lTylYv4MWwfR+zIVgJoNgBr1\u002Fz\u002FUlLjyVYDM\u002Fr\u002FKnV9c4MOmv\u002FVAFt\u002FU5Tz2V5noBI2ARkAj8FcQUGKCpkPkV3nI6EuaR43Cvxafzus3+aYTPYk9ZRSnx6Nk\u002FD\u002F2QgsTEo5PR9y+4bAks\u002F4SHqATGkN22T8QzxOh\u002Fb16k+y3gsH7twjS06R8g1b26VG\u002FuxdaQ77fJbxPYJQhp8pGnDtXEH9kMuIPf\u002Fsr2AjdE1wFzSfI7QmxUkqBn2dRSsC8z\u002FN3j5RS4Gcg8ubNg8CAAOiL9+9Cpgk0Ak8cAU6c6dDgUz38rE+2bNmMz8o8qiA+lUTnAP\u002F7Qqnf7+801NJQGpD2mZhH8dRxzw8Ctra2hiM6MDBQhPr99hWif8VKPc2RIzv4KannsUIODg7Gp9JyhYfDy9PzbxeRePGzfaGhIXB6Am9JmU0m+Ph4G59k+NsrpwXQCGgENAIagSeAgAn2jr4ICwtGJvsnwC4jC5M\u002FcuXPjYAneFfs5J0J2XP4w93ZnLGk3zh2Rra8+ZDd9TdI\u002FptJz7bWKhNy5M6FQFv1bMt93NJsxUnn7AL8WqCT5HF5aTqNgEZAI6AReEYIKKTyf1EkQMk4\u002FoxK\u002FUcUY7EINrdhSeD\u002Fpdg+dZGf4FTvqcuqC9AIaAT+QQgopaCU+gdJrEXVCDyvCGi5NAIaAY2ARkAjoBHQCGgENAIaAY2ARkAjoBH4xyHAtyTU4z4Uwdr9hwJxYXgGVdYOkGcAsi5CI6AR0AhoBDQCGgGNgEZAI6AR0AhoBP4AAppUI6AR0AhoBDQCGgGNgEZAI\u002FAEENAOkCcAomahEdAIaASeJgKat0ZAI6AR0AhoBDQCGgGNgEZAI6AR0AhoBDQC\u002F34EdA01AhqBJ4+AdoA8eUw1R42ARkAjoBHQCGgENAIaAY2ARuCvIaBzawQ0AhoBjYBGQCOgEdAIaAQ0AhqBP42AxWIx8moHiAGD3mgEnmcEtGwaAY2ARkAjoBHQCGgENAIaAY2ARkAjoBEEkhVrAAAQAElEQVTQCPz7EdA11AhoBDQCGoEnhYBSymClHSAGDHqjEdAIaAQ0AhoBjYBGQCPwXCGghdEIaAQ0AhoBjYBGQCOgEdAIaAQ0AhoBjcBfREA7QP4igM8iuy5DI6AR0AhoBDQCGgGNgEZAI6AR0AhoBDQCGoF\u002FPwK6hhoBjYBG4O9EwJKcAEsUkBp9XgeNwfOtA6KnltSUx+ou2gHyWDBpIo2ARkAjoBHQCGgEnjECujiNgEZAI6AR0AhoBDQCGgGNgEZAI6AReIYIuJZoCr8ByfDrm6KDxuBZ6sAfL2twMuz8sj1W79AOkMeCSRNpBDQCGgGNgEZAI6AR0AhoBDQCGgGNwJNEYMeOHXj33Xfx8ssv45VXXvnN0LZtW3Tu3Bnfffcdzp079yTFeM54aXE0AhoBjYBGQCPwNyLA\u002F0wwmQGTmIx10Dg8xzqgqKeP2VVEmx+TUpNpBDQCGgGNgEbgWSKgy9IIaAQ0AhoBjYBG4F+LwPbt27FkyRJ07doVkydPxsSJE38zTJo0CaNHj0axYsWwfPlynD179l+LzeNWLC7iOKZ36YhvFp2B5XEzaTrAcgY\u002FDaiL0iOOIDJGA6IR0AhoBDQCzwUCWgiNwFNEQDtAniK4mrVGQCOgEdAIaAQ0AhoBjYBGQCOgEfgjCPxXaJctW4aOHTsiMDDwsatsNptRqFAhFChQACdPnnzsfP9KwltncGhyd+wq1Rat64VC\u002FSsr+ZQqpULRvP9baLS1HkadvwbtA3lKOP8htvG4sG0VFkwRZ+i6U4hLTM2Q+xKWfNgRSikjdPxwCS5lSP3\u002FwyTcPrMBw1vmN+hVyV6Ytv4koh4gTMaVHQvxSVMrT1WtN+YfvIH4jMU+QK9PNAIaAY2ARuCfiIDFYn1ERDtA\u002Fomtp2XWCPw3ENC11AhoBDQCGgGNgEZAI6AR+JcicOPGjT\u002Fk\u002FEiHwcbGBt7e3khISEiPevx9ymX8MmYAmlXNi6YfrcWVOKu1M\u002FnIUkyc8COmTvoRP0qYMmkaZq88huQ0zkkxl7Hl+86oUrE53hm7EmczWswTb+HY2vHoVqc0Wn34E3aci3oGb2PE4dy13fjyXDPUqVUenmlyJl4\u002Fiw2TPkK\u002FAcOx7OAlRBv3\u002FFE4u20Nfh4\u002FReo2VeooBuYxa3E8Kh7pfxuadH0vFkydhsk\u002FTMPmq2nMfm1nSUDUxS2YO3ZyGr8pmDR1MbYdvgwrmqmIuXwEmxdMxYQfl2L\u002FmRtIysAr+fZJbFw8F1N+mIp1p6KQYM2UgeJXDi1JiDk+HYM\u002FXY3IeyQWxN88jkUj38aY2fvvxT7WgXNFdGn9Crb3XYPYyPjHyqKJnh4CCeu\u002Fw+c9qqPhy23Rru5aJMana81JfOaYBXUHjZPCneAk23GD6iKL42d4tAs0AVdOLEPXbBXw5qyDgAKw\u002FWu8WLEtxvy8HbfkFKKRx5dOxrslGuCduRJhkrD6SzTK74sx+y+m9RuJy7Aub6Gg1P+H9gvIMQVRd8ca6U4dP8C2DPkQdx77Zjcw0tTb07H+8v3EO1vn4RN34VllFvadibuf8N890jXXCGgENAJPHAGllMGTQ71xoDcaAY2ARkAjoBHQCGgENAIaAY3A342ALl8j8N9AQCmF9Kfy\u002FmiN\u002F1S+hM34qE1RVOoyAWdiXbDh3Srwd5qMaCn86rw6aNe+DV4aOgQffvgu+vYdhB8mbcRNSUu4fQFjXAJQpvMsRN7Zhy9erYHG732DDXckMfYUts5ojVxVOmD6+XhsHtQCJUJGYMOea5KYYbVYkJqamiFYJNECywNxks5oSQHkOCUFKSlCY5w\u002FtLl7A7G\u002FzEZwsVwo4WdNu31oPb5rGYoxZ31QJGcqFjavhu9+OYi7uIzte6fgndk\u002FY\u002FWuLdiycxPW\u002FbIbl5KTpBTJe+oblMlUGN9etkHSuYko66fQ55jE\u002F9qaHIe7Jyej6atfY8WerdiyYxM27DiAMzfugi6p2wfW44eX8+Cbnadx7dQCNMj2CmbvOIFY8otYgmF9GqD7+muIjNiAQTnc0HnjdcSme2JIcy9YkCoYpKamgyLndw9g5YGLYr4mUQoiL23HZ7XexLGwV9G2WQFGAoL1A\u002Frxf+epQmLl6V6vGspmmoI5sbHQLhArfH\u002FL9tZqjJg3FyN3pJWezw6w2quQMus9fGY0zkBsvn4N165vxkAHAPGf4r1Zj1CcyJu4+WMDzEAl9P1mCU7evIx9q8fiZWxG30XnsP84gFs7cOjA1xiHQnh\u002FwXacvnkdmyYOQQsptteA\u002Fbh7k5qMBxa7zCWMc9d6b6LvW73Ru2tDUOMmNAzF62uS4WDrjDxCUdnbFTayv7cqM2zs\u002Fa2nn32CDRt\u002FwVXrGZStPVzKyUmQA2xMSg70qhHQCGgENAJPCwHtAHlayGq+fx0BzUEjoBHQCGgENAIaAY2ARkAjoBHQCDwBBCzb9yDu7h10W3sSu7Zsw6LBTYRrByyRrcmeFtXqWHX0KI6dOIsr105i+Y8dkNkSj7jz36AH6uG9abuxZ+8enF\u002FXHXu\u002FOIzjmy\u002FgTkQUtrZdjpfGr8XOA3uwc9civIN3Me3qWZzLYJu9dXQDFk0bh\u002FHjJmPyhIkY9906Mbruw\u002FKZ0zDph4kSN1n232P2nniRJgm39szBd4PbouuXC7H7ajIysJJ0IC4mCYeP+SE0NB9cjJjbuBJzEamdNuLDdzujRds+6PnVAFzYFourkSaYU73xxtdf4MsRozBqxHeYOO1NVPZ0ha3kXTVsPMwTb2BpnxboMGQFYr8HhnVaKym\u002FsapM6D70Q4z8aiRGjfwWY7\u002FqhxcqhMMRF3EkYi0iOm3AJx8MxNuDv8HChXWxZuNNRNwFDqw6hCN5p2P5oC7oOfg7rFo6GBeHrUNCXOKDhVmScffMBkwb9yOmztmM6\u002FwukTjMlMkG9jYmWN0XgJ1DAJp+9AqyxJ7G7sPXEG9JEafICezath+XjQfqk3H52DZs3Hwc16OtRdwQR9HOw1cQZRRZCMVD3LBuQzKSjHMrjd4+SwSuYsHERfjsqzv45IOXULOilJ2c3sLA4rURoCOyyqIPUNrHGc4+pfHBstZCdAsRaxfL\u002FsH1dnwyFnwgcR1fQOmqtZHd0w8FCpdHz1FlgXFrkXzzLG6fj8OZxfuBjh+hWaFCCPXwQZmWlVFtQA1gyWQcTI7Gr6lD\u002Fk5f4LNPh2HY6J+x8D0pBz64uHINlIm9iee\u002FFfbj3fd\u002FwbYNlw0i7fIwYNAbjYBGQCPwTBDQDpBnArMuRCOgEdAIaAQ0AhoBjcDjIaCpNAIaAY2ARuDJI6BKdcTbU2\u002Fgq0pOwtyCOzG0iDeHl5wB\u002FA6TCVsndBRDpoJqOgwbriQDKRK\u002F7Rugdi6EFA8VSgeYQ1uhB1bh2u3dOJYcga1ogeqBvsiqAN9M3qjwDjBmSwqiMrwEcuXoGWxcsAALxr+Fdh07oFO30Th8bQsWbF6OJaumo0\u002FHdmjfpStabo4C1pSGd5EW+OqUPRJ+6YViReph3DkpOsOaIAbiywl+cMlklR7wQK4SrdHrhTLImhyL2Os7cfjcIfgVc4OXpwUWZcaFHRPx5Rdvo2PDF\u002FD5iiO4ZjgILuHkxXjUKuKMFFgXxzJvA+vX4YKcJsZEITo6Oi3EIEaMy1BK1hSc3rYZiye9i1df6oohPyzG4duSISoGSReSEObqkoarCX5u3vCPuITkmHNS5g1kzeuCdFuxXXg2ZLmzE6dTk40WEA7WdUsHuGd7G9d9\u002FJG0tS8yhX2O4xaFxNhYHLx6FcfPX0HkqcXo5BOE4b+cxK2rezDqpZfwwfj1OH\u002FzNnZOX41dR2OF13kcOjAWFcotxenzFPAUViyeg1\u002FiY5FkJ8nisgn290XUiQikJktbM0qHZ4rA+UWzsOzTr3BjyFi8VrQIynpL8UZTmOTgCi5fiZE9UDHc2Fk3ATmNfcyVy7hsHKVvkqTLnsV5OS3vb4FnJjngam+DFN\u002FschSBy8ni\u002FIiz4Op6wCd7Zih7W4mX1cEd9m6Z5WADzklvkN4vx\u002F+\u002FJkUnIDkxFnFxsbjFIUQ018bdTQjvO23k5KGVaSVRv2oTNLcdjL5rtmKbjA\u002FKLH3pIUp9qhHQCGgENAJPBwFeVZ4O57\u002FOVXPQCGgENAIaAY2ARkAjoBHQCGgENAIaAY3AX0fA1h6u7o6wgQWJB0fgi3ErgHfeRDVytufHbJZj8TIvDB32Lroe74MKVftgm1jJzTZ+gIsZHrRxwgw7lRmhmcQ8ajHDBEjwgruNo\u002FE2BdycYAmsACmCq6Ra1zyN2+KzWQsx\u002FctB6FoOqDF8AKpm64rRI6fgpxmjMFCyIPdb2NLNF1f27JJMFdHvmzH4dsy3GNKqOjJF3pW4+yvNqckW2cp6P1aOYk9j1+IhaFa+OibGV0LtfOHwFgkdXUzYO8cBxSv2wOCPWiNxRB68ueEaEnEB5xMOI9EwOEt+rm6esrWDGbex5tOe6Pvuu3h30AC8M+hjfDtvL2JsbGC2s0VEVCxueDTHux92ReFLU\u002FDZlAU4di0ZpnMXkKQMCMDF3g5wEnrgOm6lXMSdFMamBWdH2AgBcQSQFglcOXoMaPQButergNafzMWqdzPj8tXTmNdnGG7gKo6diMWpSZ8h4Ic9GPfR2+ja9W2MmfcRfNZvxMmj0ShW9Dbu3DyPlEvXEC+GZo+CEYiIj0TcueO4eSM7ynm6wwPWxdPTFiouAQ98NsuapLdPGYGU80sxb+UofOv3ATZ3zgfXQHck8utTygST8UkolbaHODZwf7FYFVaZTBBVux9vnJlEd4FUIUkjk3TpKBYJMIFsTeLEM0lsIj+vxmg5hvRYqw7Yg2lG1CM2OwZXQ+Xq1VG1pjMKfyEE1euheq0ySE1JkpNfW1lIVtRrWxvth\u002FTDufe6YO2OnbgYr2C2gV40AhoBjYBG4CkiYB3b8Ztj+1MsXrPWCGgENAIaAY2ARuDRCOhYjYBGQCOgEdAI\u002FP0ImMS4+PdL8aQlSERsxGJ0fWUELlZ+F+v7FzcKcMj\u002FIjp1\u002FgRfTvgM\u002FXp\u002FiNEflQFOHsOqnQpmF\u002FF8xKYiNhaypCA59QJOXfOGnclenCF2sMMtxKfQaivJ4hRIvrgecJQbbbOcZ1iTTs3Ae5\u002F3wLdh0zGpS1442ktiSiTmtM2LXutr4rufP0UpBfi1mo4+rxXEhga2cM46HJYyDVAln8iA+wsNtLaWFMPIa41NRXJiIhJss6Fkk4+xZO8e9DAvxISVW3A2LhDFC3fAuLFvoG7xLMiavyE6t++PmyvOIinJHb4OwbhvKBZu8Xzi3kbq5YEafb\u002FEJ++\u002Fj\u002FcHf4Ahg\u002FuhS8MicJYUlxxtMHXkAPRoWBDB2Qqi1EsDkffCbZy9YAdzgLvYki1iThZesiaLwyNJ2QDKC04S7MQWbNiiIUtCIlIkzV4M10pO01e\u002FV8ZhTOhPaN36Zbz31VZ4NGmBMpndUOGtPmicozhqlvXG\u002Fv1ByBySIz0LXJ08UDl\u002FFJI87OCaMzsu3b2AJcfu4IpPUhiYnQAAEABJREFUC3zcuTAirtzGzu1XEZOtODK7ed0zhCSI98dkLxKIURx6eXYIJJzCgp+X4N0Rx9FmUH14paQg6sYtRCeICMm3cfVapByYYTZbOxJfxpII65oqSiVHymS2Oh7l2LoqQNlCtA0pFoV7eiY6p6S\u002FQFwjZphgqyww2wJ3JR73Fp6kypmL5FeikXL4iFVlyYN8ufIgb96eeLNvf4zqNwgdC1mQmML8j8hwLyoaKd7FUaBgG0zofA3vfL0FG5cdRRSFvUfzdA6UUk+HseaqEdAIPCEENJuniYBS1jHQ9KhCUuTqcvnyFVy9elUHjYHWAa0DWge0Dmgd0DqgdUDrgNYBrQNaB\u002F5DOnDt+nVcuXIVtrZiJXzUDePTiHvaPBOjcefYHPRq1hjjb1bBwC\u002F6orAlFvzWv4OjN\u002FLmKQLXpCjERkUiItYeSLSFs6sZKk8zYPFpHNp6Hrcjz+Pixa1YiqLI7JMP2ez8UajYLKw\u002Fdwz7b93GhRMXcewX4I3cdnAXPwDSlpToY5g5fiHGzG2IKX3KwybJglRLHC7MfQNvTE1Byc8+xSuBUYhNAmJtq6CfOBv6f70Sk9+5ioFN6+H1mdfTOFl3ZrOCq+U64m\u002FdskYgBheP7MLazSdwkzZchxDkylcOdocjEXUtEWY3s\u002FBORnI6dUwUzB72sKhgFAnLjAun74DZIEv0mk+AlqXhI8cmVw+ph3tacIWLk5gPLIBJjAnKPhXxQsM1Of4WEsWQaxvoAYegYNy+E40ooQOScDbiBq4H+MHOJQTBbpmAiDsQXw2zIW7\u002FYVz2y4+sJpsHDM4Jkd5o\u002FOH3+Gni56ibdT0qZaqKeXf8EJzdCVHxKTDBgpCQG7h65RKspnAgMe4Wzt9SUI5h8HfLDd\u002FzGzBhzUW4B2VFwwoesD92ED9Pu4RMhX3h4in1MCQATpy9DY+wrDCZ78elJendU0Qgctt2HJo+CtFSxpRmhZHLzxVu1friq1UScaAnwrJ9hIPJ7sgW6iYRwPFTd409N3dPHecOLsE54M0j8eCliAPFArM4JjMjdy5g61XRwZtp2hGbgLsXmCcHPO1ckdXZBP+aAC5eRVxCkhzIekecLzcvykFFZIcNfm3kK97xS3z15XAM\u002F\u002FprfPHZR+hWxVfypEqwrkqZRD+txw9vU5IS4ZElO0p3mIbuZ3pi8Lw3MP6QUD1F1VNKITIyErdkrND2PW3f1DqgdeDfpgOXr1yROUXaOC7D6aPW33wDhN\u002F5DAjwR96aDXTQGGgd0DqgdeAZ64Aee\u002FW1R+uA1gGtA1oHtA5oHfhbdaBGfeSrWh+urq6Pupf8R8Yl7p+A7o1a44ctyaj7cl5cmzsWo4dNwqZIwDHpFrYPqIG8hT7ED2M+QP5Wa9FgQBNULgTYhDbH+Jf346NWwfAsVAqFy72DPB9UQ44C\u002FnDxcUGVHp2x5NXGKOjtiaDKzdHXfSga5wqAv\u002F19mE78vADzP56GqBYFcGH+DIz7egmOn5+Edp9NwgVURgP7tRj11VeYuisRF3+sDJ\u002FMARh8yhV5ypUTJjmR0\u002F3Bm3sXFzsUKxKDy+dOGA4ckRIKEVj18xIs++UkIi7swebDJ6BCRWafJJzeMQH9x67Atv1ncOnMZvy0LQVlywTBbHZC6cYvIObz77HnqKSdXoUOXQpiaI8KUu6vrJZExFxehVHDPsXUvRG4dGoH9h9ahTs5gxCazRf+QQWQuns\u002FNqw\u002FjfO752L9wePIXcoDXi4m5CpYCH5b52Hfnn04L3IMm30ZxRpVhNn+QXPzzRUvIdMLc3E52g6h5RrjlYCcSL4GpKYmIjI2GQ4OjijSqCpub52MuYcpw06s2zwPMxzLIzw8M9z8HBBmWoB5y6MQ6OSPgGz+8LafjeE\u002FxyOntzs8zWl1S96LA6fvong+BZsHRUgj0LunhYCdTxDyv\u002FQhPvx4KIYOHYpPPvsc775YDUU8pUT3+ujbrxhclS1K1SqGEhL1U70xOHw+AhHnD2NMvZ8kpjhK1ikp+1REn92H7XsO4tilRBmznFC6Wxlg3FLsWLoMZy5dwPYd+zDrrZ3I8mYRuPv5wzWLL3JUFsfmd0Owec8WHI+4iF2z12DnR+uBN+og3N5JXCDC+lGroxPsnVzhavf\u002FiSaJio26jWs3b+Da5QhcuXFHHCzilFOSYKwWcULaIyR3abw8sDf89wP82pt0XiP1aWzM4tj7+OOPkbd6PX1P\u002Fxzf0\u002F+t13uNi+4b\u002F2AdCPD3R4SMt781fiplHYQ5Rv8fnTLJBCBPERQJDdJBY6B1QOuA1gGtA1oHtA5oHdA6oHVA68DT1gHN\u002FznTsaK5sv3ffeI\u002FOSLOlAO1en2FL7\u002F+GtU9UpGkUmGxicbdWAtQ9nUMn\u002FMdPnvNF4mWQAz85ke82eVlFARg6xiCF4Z8jzFffI5hr7+Nr8bMRJ\u002FGFVAykyS6BiNbzd4YP2UEvvhiGL4Y9g1+HvIC8ubwh1mS01eHkEKo9\u002FXnGFbSHba2KUjBZdxGVrTsMgpfDq8Pu8QkpJpTEXHpDnL2WogFIz5FoRPLsHB7Nnw7qRta1QnAA4urO1yLlMblkzuxJVLkhyOCwyvgtaaZELFpOsZNXISTlmJoVycIWZy9UbzGy+ie+zo2LPgR4yavgk35duhYxgWOYhOwK9sW77zhgzWzp2DclE0oPHkC+pZ9oLQHT0zO8MnZGv1b5cK1+WMxbtpy7Isvhxerl0OoVNovrBBa1vXA+Q1TMGHRKdiX6YTGYdngAcAmXyXUa1MI5zYtwMTJK2Eu1wlv1HaH00POh4AW32B6xSP4fvS3+H7cJuT+qh9a5bTA4lYCnWqFiHHaHm6luqFXNR8cmfk9vh+\u002FEHuiyqDPi5VQKDMALz\u002F4ln8bI3tXhI+flOwYipyF22HkpEYI9fSS\u002FEIja+zGldgSVRPVghzgYJIIvT4zBJzzlEXDbu\u002Fi3Xf6oV+\u002Ffni7bx\u002F0eaEqCtuICJ7N8N7gVggWfXKo\u002FBLe\u002FrQ9MuMt5A0ORGBwXjnKjPaf9sPLVeyB+Bhsf6cIylQfhiXnpS84uyNrw0H46KVb+OiNesiWJQgl67bGD1W64f2m+REWpACPnAir1BaDG99CD3HAhQdmRbGOH2Bire6Y2L4knNzsRYgH19SEq0bE1WRj99BGyrWk4IrErh39HmpVqYDSxQLR+uMZ2HTORsaCOEm5i+SUVNnL6hIizs3W6NGzmJzIGpeC9CeU5eyprAVDsuprbGiQxkBjoHXgX6YD\u002FkVKwWR6vAv441E9lSFYM9UIaAQejYCO1QhoBDQCGgGNgEZAI6AR0AhoBJ4kAu5FauPFzq+jV8+eeP2N3nizdx+8\u002FW5fNAwUg6gUlKlGZ\u002FTt21dCH\u002FR67UVUyJJ2q6xs4Ji1Ejq92Qe9e\u002FfG651aoGI+33sPbbtkzonKL\u002FXAm2+S52toWDQEXjZ4YAkpVx1te\u002FaR\u002FG+iT5+30H9gV5QKrotXO4gR\u002F403JE7K7TcYg5v6Aiob6vd4C28NGIz3BvVGl5drISRNFKQvyhWZQqqjjvNpbFp6CFEpkuDgi2zlWqPvuwMxcOBA9H+tNnIHukmCrC45UKZxZ7wjaYMGD0KvlsXg42ArCVy9UKJlV\u002FR7dxAGDR6Mfm3yicGW8b8R7JwRWK4j+guvQQPfRZ+21VEw0MaawSEzwiq8KHIMxuBB\u002FdG1Zh74uVqTAFfkqtgUr70z0CjrnQ6l4G2fli+dhHtzOF7oMwCDP3gfHwzuh9ea5xa8FRyzN0anNuXBr4uZHFyQt9EbGPT+e3hf6N5+tQGKZnNhbgmZEF64Fbq3KoycmeVUcuQt3QjdXy6KQB9bRiAp8gimzbuEvC\u002FVRpCTk\u002FA3ovXmb0TAFFAYtYZ+jS\u002FezQFY0pwFCEeT7m9g1LjvMPrbb\u002FHtt6Px3bhReKN7E+QUWRMsN7BmJlDr1aqoX9peYuzhGVgRXQd\u002FgfGjvxH6bzF69A+YN6Q76hfLBW+hAOyRrXB5tB0wAj+OGQ3yHf2N0HzUH83DveBsNoge2PjXGoTRIz7HoNAHotNOTLCxzYlPho+08urSA336j0CLEjnh7uAAt6AG+PLLzigY4gOr9gHO2cJRrv2nmDjiS4xoFAyPRxUKvWgENAIaAY3Ak0Lg4anUk+Kr+WgENAIaAY2ARkAjoBHQCGgEHh8BTakR0Aj85xBQSv3n6vykKmzv440SLeoiyOE6zt59UlyfNz6PqR+PMFj\u002FXk0ij5yAfdFm6FAlM5ztfo9apz8LBFyL1ESzDj3xZocycHK0vV+kUz40a98ZXbt0QZcuXdG5fTPkc2JyMlIiV+EjlEDx8jUQxigGkwM8c1RBu66vCX0XdO3aEQ1L54JvBpZQ7ggtWhMvduoK8u36Wkc0KuL\u002Ff28jIW3J06Q9uvbog\u002FbF0iIe2Jnh4FgKHd7obuXVVXh264EuL1RG8Zxu8C\u002FQAr16vYzKRXLA8V4+F2QvWAVte\u002FRCjxZFkMXX7l6KPtAIaAQ0AhqBJ4+A6cmz1Bz\u002FKgI6v0ZAI6AR0AhoBDQCGgGNgEZAI6AR+Dcj4ODggNjY2D9VxYSEBJjNf8Lq\u002FadKe14zOcE3exW8WL8swlz4Cgj08tgIpMC9cC20blMOmZ8D78dji60JH0TAomBOCMCknwajQXl\u002F6EUjoBHQCGgENAIPI5D+iUHtAHkYGX2uEdAIaAQ0AhoBjcDfgYAuUyOgEdAIaAT+QwgUKFAAO3bsQHx8\u002FB+q9dWrV3H+\u002FHn4+Pj8oXz\u002FVmJlawcH2\u002F+6M+iPtq4Z9o52MD\u002FmCybQy\u002FOJgDLDPrQuXm5WB8U8oBeNgEZAI6AR+Gch8EykVcp6sTc9k9J0IRoBjYBGQCOgEdAIaAQ0AhoBjYBGQCOgEUhDoGrVqrhw4QI2btyI3bt3Y9euXb8btm3bhu3bt8Pe3h5hYfc+eJPG8Z+603JrBDQCGgGNgEZAI6AR0Ag8TQS0A+Rpoqt5awQ0AhoBjcDjI6ApNQIaAY2ARkAjoBH4zyDg5+cHOkHc3d0RExODuLi43w3JyckICQlB8eLFwXz\u002FGbB0RTUCGgGNgEZAI\u002FBvQ0DXRyPwDBHQDpBnCLYuSiOgEdAIaAQ0AhoBjYBGQCOgEdAIZETgv3zs7+9vODPKly+PcuXK\u002FW4oW7Ys8ufPr50f\u002F2Wl0XXXCGgENAIaAY2ARkAj8AcR0A6QPwiYJtcIaASeGgKasUZAI6AR0AhoBDQCGgGNgEZAI6AR0AhoBDQC\u002F34EdA01AhoBjcAzQ+Bf6wBJTU1FUnIykpIkyJ7nzwzVtIJSUlJx624ULly7gUvXbyI2PgEWiyUt9c\u002FvyPd2VDTOC9+IG7cQE\u002FfH\u002Fjjwz5esc\u002F4XEUhOSUF0bByiYmORkJj43ELAvhWXkICbd+4iMSkJqdLX4qTPMTy3QmvBNAIaAY2ARkAjAA2BRkAjoBHQCGgENAIaAY2ARkAjoBHQCDwtBP6VDpAUMdh6uLsjZ\u002FZsyJMrJ3KHhf3h16TpMLlx+w5ORFzB2SvXERUT+4faIHG7LbMAABAASURBVEWcH4EBfhjwejdM\u002FvoLjP\u002FyUzSqVQMODg5\u002FyQlCvlmF75tdX8W0UcMx5rMheKFRvX+HE+QPIayJnwUCydKXcoflQPvWLdGh9QuoWKb0c+kEofPDwcEeDWtVxycD+qF0saJwcXJC47q10LRebWgnyLPQFl2GRkAjoBHQCGgENAIaAY2ARkAjoBF4TAQ0mUZAI6AR0AhoBJ4yAkopmEwm\u002FOscIDSEKqlYswZ10af7a3j79R54+42eaN6wPjzc3UDHBn5nIY2bqws+7v82lv84HrN\u002FGIVXX2r1h5wg5OHu5oZ8efOgeLEiKFakCEJDgmBna\u002FOXHCDpfPPmzo0ihQujqITsodkQm5DwO7XSyRqBP44AnYk+3t7IkT07SpUohsoVyuFOdMwfZ\u002FSMctjY2MJRHB92dnZwcnSQPheMbKEhiHuO31x5RtDoYjQCGoHnGAEtmkZAI6AR0AhoBDQCGgGNgEZAI6AR0Aj8OxBISU1FcnLKY1WGdmx+xSRe7Lr8ksljZRIi5klMTPpLNmZh859Yn6kDhA1KwynfquBT5Y9A+IlEUcH4xHrB\u002FPkRliM7grJmQbCEIgULwNvDAxnL5md9rtyMxOWbt3A3JsZ4sp3nN+7cNT6dlT1bKHKGhSFPrtwICPDH1lPnjc\u002FrXLt128hz4\u002FZdyZN0T25+coufvCK\u002FS8KTymhNVFBKGYf8AFa8GGOvRVp5kJZlM\u002FCYISrD2ybkef32nXvlJSanl2flJ4yFrwVX70SBsjM\u002FP4+VsZ78LND1tPJuCC\u002FylEwPrKRn2pkr14y3XvjZLsrBdiMhHS\u002F8tBD5X4+8g5i4OAOL05evgXmY9jBfdtzY+HhD9lMRV3H68lWwLvyMUjpflsu85Hv1ViTiExINvmeElnyJJ43wlCE9MM8taaOzIuvJiCu4eO2G4ZyijOk03PPzZ+SdTnfpxk3jU04Z6Sjf1bT2vBMdLe2ZCJ6zXPJgYL2uC26U\u002F6TUg3xYf9aP9YiNi8cVkZ343xU9In\u002FKfEccBawX46OkTa3xqWD7MI54p+sI98SVZTBE3o0SjK3YkQfzUHfYlszLQBqWzXTmscoV\u002F8DgR\u002FmI93Vp\u002FzPSVqcE14gbt8B8lJ\u002F1+61ga2ODk6dPY\u002FHSZYiS+nh5eiI+Kfn\u002FsrBulI31zpjIQZ9tmpz8YJ70eOKf8CsDNnkxnbwTpM+wHciHbcM6E78EycvylFLgwL91xy5M\u002F2k2Dhw6DLPZzCRrIHhyRJ58G4S6kRYlsXrVCGgENAIaAY2ARkAjoBHQCGgEnjECujiNgEZAI6AR0Ag81wjQhkS7Im1p\u002FEIQA21rtAnS3vYo4Wnv8s+cGTlzZEPy7zhBaN9MSklF8UIF0aBWDXi5e+BxbHV0lvDLJ2VLFYezk6NhB6SNjPayX5PrUbL+l+KeyRsgbNDbMXHo3uEVfPTOWwjwyww6AZ6GAZIG07y5wuHr4\u002FNAO\u002FplzoTwsBywt7c3FIPOj7Ytm2PkR+9j9CdD8OqLrVEof16MGvoB3n29Ozq0eRFeXp4GD7GtGnmXfz8Cg9\u002Fshc\u002FfG4Bvhn6ID97qjbLFixpGexqw8+fOhXde72akffvx+yhXskSaEfZ+TePEWF6hdEl8NrA\u002FRn38Ab779CO81u5ldJTyyZOhY4a3TQrkyY1PBrxt8Pzw7TdRXBw57ICAlScV207q1L9ze6MuzN+rcwdkDw4CcWc9a1ephE\u002Fe7Wfw+Kj\u002FWyiSP5\u002F4TdIcKFJDdlxfX1+8L\u002FWZO\u002FZbLJsyDpNHDsPLLZqBxu5kMV77envhvT5vYLTU+6P+fdGwdk280\u002FM1zB\u002F\u002FLeaNHY2BvXsiTBxGd8UBICzFgZQEk8mMejWqGeUumvS90I7BkH59ULxwQSSLN5TG62xBQUa5xOLLDwahRNFCGNCrB+aNHwPKwjI8xeieIAZwi9Q5UYzv\u002FjKQvCNtNPuHb7Bk8lhM\u002FPoLtGvVAm5ublJustG+d8XhkDtnGAa+0ROzvxe6SWPxw+dD0bJRfUMHyI9OgGb162L4++8aOtC9\u002FSsoUiA\u002FvvxgoLTz68Znk+h4CA0ONuSeLzItnvQDvhc+zRvUQ0qqBY4ODmjRsB5GDnkfI4a8h65t28DD3R1ZAwNE39viG2njER+\u002Fhw4vtoSPYOjvlwlsn5GiHx9Lu5YoXAgsg+08dMBbBkbzJ3xv0NStXkXyfwi2ad9uXXAnKhr1qlc19GbER++hT7fOqFW1Er75+EMskDw\u002FfPEJmtarBYsobIrgS8dBrDiUShYpDJY1b9xoLBS6bz8dgvq1qsNGnBt0KrC9fi2YTCZcvX4Di9dtQIxgSn17mJbl+GXyNXQiJCgrrPoJY5\u002FF3x\u002FVK1VA3lw5jbZhXsrG+FpVKqF5\u002FXooX6oEXF1cjHZjOgN5BIrTsUWjBvDw8EC1ihWQL1c4grJmxWDRw7HDP8MnA99BCalbhDi2mCc5JUX6mwl+fn5SN1tGPRDixJvOdmlctzZKFysCG7MNrL3oATJ9ohH4GxDQRWoENAIaAY2ARkAjoBHQCGgENAIaAY2ARkAj8LwgQLtUUJYs+FjsqMunTsTq6ZOxctpELBD75otNG8PJycmwY9EWxZAud3RsrNhCq+O1Du2Mh6XT48mPNjiLxWJEpaSkIjhLIHp37YRXxA6cOVMmRMfGQBmpD27oFGFe5qENzsfLG43q1kGD2rWRWezffEiYNtUP3+4jdkqr3ZscksVOxnw8\u002Fq1AWx\u002FlIz2Pf4uWNj3yfBQd45Mf4fQhLR9EZhkP82Yc87GOD6c9yfOn7gDh09ZOzs4YIsb1+mI0ryrG0P69e6GoGJpjRCkIwpOqEJXA28sLObJng4uLM3geJw4H7t1cXZFfDP9e\u002FAyWxYKo2DjkEYNqaXFSlC5RAuXLlcZbr\u002FdA6RLFERwSjEIin7cY3iGL2Ww2DK8lixdFFlHOXDlzomypkihXpjRKFhNDqhiSTWYzShUrikrlyklaKYSH5wRoiDYa3qq+qakW402Slo0boULZ0ihXuhTCcuTAydNnkDd3OMqULCGhJPKII+WOGJshi590gOJFi0p8CRQTY6+\u002Fv5\u002Fh2JAkY1VQ8PLwNOQtVDA\u002FyohcFcqUQS5x9kQJj0Chr1iuLMpLXFkpL0AM0knJSfd48Kn5kkWK4IN+fVGtciXkz5sH4VK\u002FIoUKoVXzJujd5VVcuxMFV2nDolJ+6ZIlUbFsWbRu1hR1alRH3jx5jFCzalV0f7UDqpcvB3odswYGovdrndDx5ZcMTHPnyiV0uVG1UkX07vYa6HxyFi+lh4c7iokTgHUn9j06dUQtMfLny5MbDLWrV8fAPr2QNUsWMaCnoFDe3OgnDpI6NaujQL58yBUebuDSTAzlHdu0Bp0l9J62adYIb\u002FboiprVqiB\u002FvrzIJW1dQtqnbesX8Pbr3cG3hG6KQyFc8C9ZvBhKC\u002FblypRC7+5dpW3KIDQ0FEciLuOFxg3w0bvvoGrFiob8uYVPSeHzcquW+PCdPggMCICLswsKi2OqjDi2WAYN98FS\u002F1LFixvtUa5UKZQoVgz+0pbZQ0LAerLtc4vsMlqikfSLXl07o1KF8sgj9c4r7d+wTm280ro1SpcsbrR9oQIFcP1uNLKJXIyjvNUqVcKr4nApLQ4E6kwJ0ZPWzZuLM62VOJ9MxmDcURwv3Tt1RJUKFZAvb15Dt0qJjneUfF3btRWZfMGBxlCmX9nQCeJkbwel1CMpOPh5Ge1YGGWlL8XGJxh08UlJKCHOrpZNGqOC9BWT2SzVtYDOp4LSjsQxPDwM1atURo6QIIlPMvJxQ6dQnWpVUUj67K3bt6VPlUBd0bc3u3dBtDjZtmzbjti4OHR4+UUMeqMHbkfHgINsUGAAKkjf8vfLZPR\u002F8mK4K2NNPimrrbRbkUIFQAdsksj36Boxhw4aAY2ARkAjoBHQCGgENAJPFQHNXCOgEdAIaAQ0AhoBjcBzioBSyrA7nT57DoePHcO+Q4fEQREHX28f2Ih9izapE5euIKvYofjlIX5N5vTlq7h4M1Jskx7InDkzLovdkbYqpvn6+CKP2IrvxiUIn1ikpKYgMSER12\u002FcxPadu7F+0xZcuxX5gO2Ndl1+IQcwIVzslx6eHogRm1tMXCzmLViAufMX4OzFSzhx6w7Wb94iYSuOX4gAv8Ry7uo1ZAkMRN5cuXCRX4KJjze+eHP4wiUcOn8JRy9GgLY3PtBPGzkfjA8W2+ttsSVfvH4DfLAcGRY6Ry5dvwlPDw\u002FkzJ4dCWLv5pdv6LjgA8eXpN6MDw7Kioi0ryLFiN2OGNGunF\u002FsncSEPGgfJy6Rgo+X2PFzhYVBTOZSZkyGEp\u002FsoenJsnuQGz\u002FRkzdXTrzXtzcqli8LPhnPb\u002FPnESPyW+JsaFy3tvF5pCflBKEhN7+UR8VzsLc3FPXYiZOgo4WS5QgNhZcoS2pqqihaKmxsbWBnZwsbGzP4lH+gOAdsbW1hNplgljjmSQ9mUXw+MR4ljRNx+TLMouzubq7Ini0bcufMjqwB\u002FmKcDhFFcJc0E66Iol2MiDAMvlYeFuOJ+NbiJcwpzgkHBweRIQUr1qzFotXrwHL5RD5l4WeHaFRmPhqfiRnTKKvZZBb+NtIhTEyGvRimQ8VhQ36379wxOmEmXx\u002FkEQX39\u002FVFrhzZDYV3EmcDcT4lzpZL0iGVkRu4FR2NeuJMCBOnEd9mYN0OHT0Gs0mB7VVFHFYt6tUyZGf5lM\u002FZ2Ul4BhgGdrJRSsHR0QF0DtSuUQ0lixRCozq1QKeGj7e3UTfSMbBdAsQpQ+dJOTHum8V5ZCeYs\u002F6Ojo4IzpoVTrInrVJKynAUvrlQp1plcIAxnATiIKCsHCSOnzxlGL69xFlF50NlcWRVLFUctcVYnl3amzyVstaWGLJOdADUr1UTodJmbGd7OzuDd1YZGBhIZ5I8LcQR06ZFc\u002Fj7ZQb\u002FYJsy0U\u002FLdJZXRJxEDevUxKXLEYausR506ND7yjbw9fEGaRl8BQdfby8EyABIGcyiP7ciI+EgHuMGwiMkOAjEhpKyDBcXFwT4ZzawY3470dNE8dwSA2JlLzJ7e3mCHmKmUza2jV\u002FmTMZ\u002FzhQWp09JcT7Q4RSUNYuhJ9HS1nejoqRtTaBzj\u002F\u002FnUatqFdA5yAGLPP5MIFbRMkAmJCSA9aCc9OBmk0Evq7Sni7MT\u002FKTeucOyG22VTC+3pEEBR4+fgLurC\u002FLmzi19x00GPOkn0j856BaQOly5dg03Iu8Yb4jQkbVyzTrMX7wEC5avwtwFi7B9xy4UKVgQdapUQlxCvOBlY7z+R0yII+uTKheVQrnC0KRBfbi5uWPLth04IuVKEzP5uQhaCI2ARkAjoBHQCGgENAIaAY2ARkAjoBHQCGgE\u002Fv0I6Br+MxAwmUygnXXZ6rUYO2UqNootyUFszUfFzrxjz15kDwnB3B9GYdiH7+FzCeO\u002F+hwLJv6Afp07ICkp2bCjFgwJEptiJvww\u002FBOMHvYJ3u\u002F\u002FNmaMGWV8DYW2zyYN6oEvC9QXG+pbvXqgwwvNESsv2DFnAAAQAElEQVROESJE50fnl1vjp++\u002FwfdffYYh776D0Z8NxVvduoA2wYrly6FsqZKoKzbd\u002FT\u002FPAB907t6pPZb8OAH88tCYTz7Cl0Pew\u002FvvvIX5IleVcmXBr9HsWjwPOxbOxsa5M\u002FDma52QQ2zKX3\u002F0PkYJ70\u002FfG4iJI4Zj3PDP0K1dG3FIxFIUoz58G2bEkMEY9elQDB00AFNGj0D7Vi2glELlsmUw+4fRGDLwHQyTMqd\u002FOxK0wbdoWB8rpk2QtG8wuF8ffD30Qwx\u002FbwBgUgjwy4ThHwzCt198iiED+uH7Lz\u002FHS2Izj46LN8p80hurFf0Jc6WD4fqdu2gsht0+PV5DkUIFxbjrIN6szZgxZy6ixBBLo3KX9q\u002Fg\u002Fb5v4uSV62IYTf7LUhCkPDnDDG8cmdFAvnPvXkRG3uYp+DZFwXz5QOO5YfC1WIx4buh0uHrtOnbu2YfD4gAYPeZ7nLtwgUnS0EnYsn0HBg35CFNn\u002FYSjx44jNjbOaORMmXwNz1eIeMn8\u002FfyMJ+\u002F5hPqhw0dwKeKyQUMmqeLK4n+K0FibXv6qtesxf8lS8G2P+5Kkf9yKuXgsKWlyWoSHnxi4O7d7GeFiTCaFUsow+EZHx4BeyRQxLtNhQo9b1iz+oAPE08OdpIZTZu\u002F+A7h1+44hJyPZsfzFwM+OzfNT4tkc+PGnmDZrDnbt3YfjJ06JUdnW+FRQmhiGU+f8xYv4evR3+PyrEQZdqhitiSE7RCVRfL6RYBjWJX6PlPmF0H0\u002FYRIirlxhMaCDgG8A8C0QOmaMSNkcOHQYA98fggHvfwiWIVGgY4EOHYtIkVmcOmaTCXR2nbtwEaPHTsCPM2dhx+49oLOLdSffLAEBzIrLV69i8rQZeO\u002FjT7BTaPjGC\u002FkVLJAP2YICQbkFYYOWRvOb4m3dd\u002FCQeHYPo0GtGvAVZxITI2\u002FfxsgxP2DIJ59h285djDIcNZTLzd0dl69cNeIc7B1A7LNkCQSdL0akbIhFloBAY+Czt7M3yj13\u002FgKCxTmRRWQl\u002FimC1Zpf1uP9j4bim+\u002FH4o44tCSrsWbEyIiQTWxsrOEEeFewmv3z\u002FHuOPjo3+EYKHQh+4ngQUhwUffx8xCi8NfA9bN66HXRWUKa84oENEJ1KEecK6f5MoOw3BLcLohMeomulChVAjAxYoVI3N3ESnjp7Vpx9qciRLQTR4v0NzxYq7e9r1O8X8XATu2yhIQgUPaQHmG1UXJw3NrY22Lh5K2LEsUKnzyVxKE6duwDXxJNslsHy\u002FKUIrFm\u002FAbfvRqFA3jzCOwGiIqKfrIW1VYmbkziZXmzeFHw7bNnKVVi3abPRp5VSJNRBI6AR0AhoBDQCGoG\u002FBwFdqkZAI6AR0AhoBDQCGgGNgEbguUWANiV+0ipabMDVK5U3bKkbNm3C6QuX8LI4K9w9PDBr7s8Y9d33iI2PBx9454PVvj5e8Bdb2xtdOqJV0yYIDQ7BzDnz8MP4iYatk04PPjjOh9GPHD2KMWPHg3ZHfnmHNjPa6Gj39HD3gJ\u002FYmmmHZhlHjx83vnKTO0c2+Pj4IJOUcVbsuJOmTsekqTNgY2tryOHg6IDCYotfsHQFvhz5jWFX5deB+J+5E6ZMxYnTZ+Dq6ir2+RjQCePv748FYp+eMOVHQ45wsa27u7kbtldiYGtniyb1aiFA6FasWY2vvhmNq9eugV+3obOlqTg6bt66he9+GCv2zB\u002FAh7pfbNEMri4uyBYaiiPHT+JrybNZnEhFChdC3WpV0aB2LeOrOpOnz8B3Y8eBD+RXqVQBFUoWR0La\u002F\u002F0+ScV44g4QOhb4nxRvi0eKn+fJkS2bGFsTMW\u002FhIoyd\u002FCMmTZ+Fr78dg8uXrxhANKhdAzNHf4nMmfwM79ifrRyNxzS4ZpPynJ2dDTbnzp\u002FHsjVrDeWi941vS9Ao7ObijOSHDL50knzy5degUX\u002FewsU4evK08coQGbGx70RFYd7q9TgsDoGjJ07g4uUIJsFdFIavExUumN\u002F4jwdGRkjdjhw\u002FIWWIU4c2VvEc8In\u002FgvnywsPdjSTYsm27dJJ5uCXOGRvz4zaDxXBGeHh4gMZ6MuKrSnRq\u002FDjzJxyTMumdZDwN36WKFQOV1tnJiseJU6dwVpw6Ge2+Lg729xw9zFeiSGH88NUXKFG8KM6KgX6kGOLXbdgEOjeYzhAvnXqXOIp+nDsfc5cux\u002FqNm3D95k0miZI7gx2YhnBG3BFH2DZxHv20eBnGS9sfFAdHfLwYqiUxS5YsoDPIaqqG4RTYsmMXVgi\u002FWUtX4dSZs0JlXR3Ey8rPHF26fBk0clOeAnlzY+BbvY1PHl0SZ9OUGbMMDALEoUBHCNv45KnTWLFuPX5esRq\u002FbN4ieEcaDD1lEAnLngNms43ws0pwVwzpYydNxnAZHL4dPwnhYTkMWm72HzyM8TNnY6k4rRYuWYbbac4JDzc3eEl70FlDZ4qD4Jk1MEB0wdvAjG8M8Q0kBwcHBEi8nxj57WTgiImJFefSCXHWecPB3p5FgG8N8a2G5b9sNMraKQ4oI+FXNhxcVqz9BQtX\u002F4Ld+\u002FbLIHXHoFTKBL6hYpQlgx\u002FxCgkOQtcO7TD47T4yWOYBHQok5hs6HuKkSBXnGs\u002F\u002FTFBKISomBufOnQcdGLnCw6DEScXPg1H9t+7YaTgcgrMGwdPdHWHZQsH+QIfJhYgr2HvwIDw9PBCWPbvhxb4qzqaSxYrg7LkLuHDpEswmk4wNyTgvDg9pLONtHaUUyCM+IR7El2\u002FDxIuHHRkW9lsbsxl5c+WWQdoPS5avxDrRAV5ITMIzA6k+1AhoBDQCGgGNgEZAI6AR+BsQOCjzwO+\u002F\u002Fx6ffPIJPv30098Nw4YNw5w5cxAREfE3SKuL1AhoBDQCTwIBzUMjoBH4JyHAL57UrVoZOXOE4bA4K7aLPTSv2L34MPO+A4ewdM06LFi5BqvF9hgjtjHaYN3EVsiH8ieKY6Jg\u002FnzYL\u002FOdcdN\u002FwnyxTa4SetrNswYGIjo21vhcfbEiRbBi7TqMEQcJHxy\u002FZ7MSo9rNm7ewZ98BTFu0FDvF9qeUQmhICMwmE\u002Fig\u002FJ27dzF0xlzkDMsOJfbA2T\u002FPNxwOcfFxqFWtCgqKvfoHscePnTgZ+44cBz87RRshHxI\u002FcuQo+CD7yZMn8f2P0zFn2Urs3LXHeJFAijGaKSUlFSFZA5ElMAtYp7UbN2Op2C2\u002F+WEcRn43xrDt8yF3G7E\u002F5suXH3ly5xF7ujiDcmSnOdL4jP3q9RvEdrkeC8WGTJtcWPZshr2a9QyRuuTOkwf29g6g0yVU7Jd0\u002FhiFP8GN6QnyMljx6e1SRQujbKkS8BVv1LUbNzFp2jRMFgM9P71Egz3Beu+Tz7FfjOE0xBYVr1SlsqXES2U1jBuM\u002FuCG5RbIkwtB0ii2tjaG04X\u002FPdKyUSNQsfhtNbLMFhKMrGKIVkq0iBFp4dKVK\u002FhZDMmXrl7FLTFu29naISOFUgqu4kGzt7PFaTH0njh52jD22othPoc0HD\u002F\u002FxNeXWL9TZ87gqDhKzCazwZ3mdaUU7OyEp+xpsN22czfOi9GehmL1QEmSRRwmNN7KEbhnfh5D8vIbc0eOHTPeLmFcqijiDfGybdy9V5w2JxFxRRwEkuDmav1fCn7vzWw24bY4IvZKR7l45arRSYTEWD2F7rsJkwwljJaOyvrwSXm+qlSvVg30790TmTJlMpwTRgbZ0Nl0+85tpIoTySSd6444DtKdGmYxOJMH44VUvHaJ4GeXTCJ7jDhOKH+qJZVJ9wzZxolsWNeY2Bg4ibPA1dFejObiQJL49PXK7TuYu2Ah5i1ebNSHeBqyitOrdo1q6PZqe+OTZCyLeVKSU4yOxjKd7O3AgSg52cqTuNtKW4pYJDXC1Rs3sHPPXpy9GIGDFyLuOQmYSIwtUl86Xq5dv35PNpNJgbp3SpxL5E\u002Fd88ucGZkFM6WUtMcVGSBuwCxt4C+eWV8fX8N5RYfRRWl\u002FxiulWATiZOCjQ8zB3k50KxnE1Uh4xIZYJUn94hMS4OJoD0tqaoY2soBymU1W\u002FYOwd3J0NN66oGz8Pxfmt4bUR3D\u002F41FSBK7fuonb0neCZBAPDvRH1iyBoANo7pLluHb1muHkCA3KYvQ\u002F6sslcX44icNo1fpN4Fth4WFh8PZ0R5VSJZElwB+HjhxBbFw8bEwmqZsFyUlJMJtMjxDOIvU1ycBqeSCNTh06Q52cnXBGPOLzlq8ycDI9kscDWfWJRkAjoBHQCDwLBHQZGgGNwH8aATo\u002Fli9fjooVK6Jnz57o3r3774b27duD349eu3YtLl269J\u002FGz6h8wjWcXP4Fhs9aj4gHp8JGst78CgJ392Lap2\u002Fii203EW29PfwVQh2tEdAIaAQ0Av9lBGhDDBdDfuVKFXA3Ohpbtu3AVbFzO4oty2xjFntgAk1ucBLb8M1IsZOKbe76zRs4f+EiksWGuHDPQcMWzLz8Pww7sVfHimMCYsG6I46LDz8bhplz5oJfn3mldSu0aNQQfICa9jriTlsb+TDwAfakxCTQpsqykWZLTExMxKA2L4BveGzeth07xD585vx5dO\u002FTDyvXrgO\u002FXPNGty6oVqWi2Fvt0bRBPdBeNnHGLLGlKdjY2oK27OticxUTpzhlYpAo5bB8BovIais0fMA4SexySWJXdXF0wJ4jxzBm0UqSwCSy2AoefBjbx8sLl69cw\u002Fadu0REJWWlikMkES5ODqDNMFlsmXyonzyZmU4P2nbj4uLE0bMf5y5eBHkx7UmGR1kT\u002FxJ\u002FNpK9GPod7Oxx\u002FOQpjP5+LOYuXmYYOM1mk2HAJDDHT59Gv8EfgN9SM5vM0sD2SBXD\u002F58tnP87EJ49u\u002FHkO3nYixG5mDhWmtSvA+4dRBkZ7+XphXziWXJ1cuTpvUAPlNmkwAal8V7azmgoEnAumSwNvP\u002FYGXHSxOPKtRvYtWcPLqW9BRIkht4wMcIrpaSRr2D33n24IkZypaiqMPhQQSLEyUI+zk5OxitGuXPmQGpqKoiZKY0Wsjg7OePElVug8vENCTtRNImGkt8tcXbwSfZIMTQzzggioL10op1792Pf\u002FgOGw4HKlDtnGDJn8jVI+JoU30qhoVwpZcSxXD6RnyM0G3ZIfb7+9nv0fmcgFq9YafBgO+aQetUWT2eCdCgjk2zoeKCDJMVkwq3oGKMMj7Q3WxKFjjImJCYIJeDq6gJ\u002Ffz8kiqNGehboALC1sQUXKjdxt0rDGEgNcW9RKmMK4CFtxtet+EmtEWO+x+CPP8WiZctxQ7yhlDW7eA3ziBeWjhyBBHaiA77ihHMXGbYcPAkfby\u002FjP0VYAJ030VFRBv5IK9VoCwA27LTsmLdvy5l1zZEtFPvOROCuOCnCc+YE\u002F9eCKRyEYuNiQUdfpDiZ+D8xfuLoYIgXh89ZcZbxzQ5iHShGfcrAwYO6cF3kjo2JExkoLZBJnCZ8Y4efj9t\u002F9rI4EAJYxG8GpYiRBGNvJVVSH77xROcIY6h7G7dsRdc3+qDFKx3wlvQ7fg5r2MhvMHbSjzh26owMLjYk\u002FdPBGD8S\u002FQAAEABJREFUJH2YGFy+csX41FSJokXAV97OX7qI2Ng48HNlJtGXYtInM\u002Fn64k7UXdAZZ2trI+mxOHDoiNQ3EJmkvUoWKyyOqzgcOHgI7C9KqT8ll9mkcEfa5Pr1G+IJD0OXl17ArahosC3+FEOdSSOgEdAIaAQ0AhoBjYBG4IkhsHLlStSvXx\u002Fh4eEyR3cCH1z5veDp6YkiRYoga9as4NOKT0yYfySjOzh\u002FdA4+\u002F8UF+ctWQMCfmzL\u002FI2v+l4V2K4RWNbPh0ucfYfutO0j+ywz\u002FGANNnQGBy7swf+xQvNW\u002FPwYMHJAW3kHfNz7BonNWm8KJue+j\u002F4D+6P9uerrsB7yDgUM+xZLTGXjdO0xBzJW9mP7BG3iheVN07PM1lu+5iLh76Tyw4NaRDZj8fle0bNYK7d4ZiV9OR2ldIDQ6aAQ0AvcQiE1IQt0aVeDm6opVa9bis5nzsOXcRew6cAjRYl8qlD8\u002FODfZtOcY6tesDg93d9DOmW7LchH74sWISyhZrBjCs2cTm2IcKpUvD3uxUSeKnXnIwP7g5\u002FMHfvwZ+Fn\u002FwMAA8PPwfPA8XQiaxHiJNwI3TLBwA3FNWKR8L7zQrInxsP7XY37Aki270aRuHXz96UfYI3K+0Ok13BCnDWVt1aQR+PbHlBk\u002FYdqMJbh87brYze6Ads7qZUrCVmz5xQoXNuy4tJGyFLPJhPMXIww6P79MCPDLjHUnz+Pj\u002Fm\u002Fj0OI5JEGiOEzu3I3Gp1+PxIfDv0ZmXx\u002F4CZ2RKBullFgq5UBWpRRos7zEh8KF98x5P0u+UYi8fRvZxfbqINj8BfeAlPDgShsg28T0YPRfPzObTYbxfN7iJfjym2+xfss20Ohukkqlc1dKGQbX+IREfC7g8H8crgjoNOKn0\u002FyRPY3QeXJkM14BcnJ0smYVZSC86eWywkywEeXj\u002FyO4OzvhYUAVCRjkgODExMTyzPhWWukSJbB7xTy0f6Gl4QQ5eeYsTktIFcM+y2BIFi\u002FWmbPncejYCaN+wsbIz41J6sy3Cy7xE06ioiFBWdG53StwdXGBnY2N8akf0jHw\u002Fz22z\u002F0Rnw7sjzYvtJCOYcdoUFtYj4QEmQikC59WCPnTcXNQPHD83wvIYjaboZQSY3IM+J8k5y5FGA4eSTJWdih3Dw+88VpnDH67L97p\u002FTpqVq+Cvh9\u002FLsptfaKKPGiwJh5GJtnY2dqiRPFimPndKEz48nO0at4M7m5ukgLDI3rkxElDcRnhLM6eerVqYtTQDzBrzGgULVwQNHozjZ+4ogeUx78XpDkRKo6UTu3a4oP+\u002FdC3RzdUrVgeS1etxYlTp4zstiIXBxF+zozOB0LDT5716dkNW+dPM767x08tkTji6hWwDS389BMJGSkh\u002FdBD9OPQseMSY13z5c6FA8vn4ssP38Orr7xsDFBMiRQP6f7DR0CH1LVr1xhltKmLs7Pxaaaz4nW9efMmEsUxxIGQ7Z0Qn4hL0hb874pDx48hKibayOcmjpper3XBNx9\u002FiCOr5qNowYJG\u002FB\u002FeSCWioqPAT8DFixPGVvQrb+7cqFOjOl5q2QJv9+qBvj27g2WVL1tabjgdRSOJ8B8u6V4Gk0mB3m6WSecb8bJYUrH\u002F0FG4uzjhmDg848XLHS5OP\u002F4nx6WLl8BPWplNJjiK53yjeKnZIfktQP5PzrGTJ3BTnHxK\u002FYUhSnRfVpw8fQr7xZlStkxpvNq6pXaC3Gs1faAR+NsR0AJoBDQCGgGNwH8YgXPnziFHjhx\u002FGAHOJfkWSHS0dQ79hxgkXsS2WV+jf59u6PPpIpxLSsudeBobfl6MJYuWYinDwqVYsWInLiSmpSMFkfvn4ONePTFw9M\u002FYdS01PcHYx5zfi7lfvImeA7\u002FH2qPXcS+bkfp0NgmXbmLv2IMoUroOqgdKGVHXcHr7KiycvxhLFi7B4vkLsHL7OdyIvj\u002FPv3F8F9YsnId5a04iOkXyZFijjq7H4nnzMW\u002FFwd+W35IoxuV9WDV3IRZLOdayFmL9tiO4ltYkSbcv4MC6RZi3aBNOp0emlxV\u002FGfs2rMSC2Uuw+8rjux4syQk4s2QEJmy9k87J2Mde3IgJQ7\u002FDvIPG6WNvVKEuaF4qCV9NuiD3y\u002FcxemwGmvDJIHDzNC5s\u002FBSfDx2Kj4d8nBY+wRdfvYOlN5LkPhU489N7GPrxUAz9KD1d9h9\u002FgiHjVmD92YfFSMKNCxvxYXhhtB78FWbOnotxw3qhVpGBmL76AKIMcgvObZiHr16pgLbvfYdZc2Zg4ic9USl7M8w4fg1WKxAeWNb3awB+LrxYkYIoWKAgChQshKLlmuHDX+KELkUMobNQU2XBi++Nxh6JubfGR+DI0t6wUw544etl2HXjXgqi9qzA9y8pqO6LceR8\u002FP0EfaQR0Ag8Fwgki4OiaIE8KJy\u002FgPGH3rShJR7cgdi9W9Gh9QuYNX8haPMcN+orJEUcAR+cjhQjPsQQRfskHx6n6XbqzNngA+DzpozHzhVLUF5sU8vFlsn\u002FhL569Rpai011wbRJKFa4kOEEOXj8xD3brY2NrdhQbWEWWzZBMYud187WTuJsYGdrK3Q2KFG0MEKCg1CsUCGsmDMT1\u002FdtwY1bkbh2\u002FQaGDXkfu1cvBx\u002FI3rJ9JyqUK2s8ePxO7564G3EILzRpDH5pxyKCfiv23ZWzp4N2VD7YzjqwTNq7o2TOtWDZCsCiMESc0cmHdhhvnPA\u002FlFeu24C5CxeDf1Mwf+pkrPhpGjzEETR3wWLY2tgaD6ebzYZtDyaTgp2dHVJTUzBr3s+Ijo3BN58PxZxJY0W2MuBnuTZs3QF7O1sW\u002FcQC62d6YtzSGNlJA+zYsw8\u002F\u002FbzA+FMVVlIplZb64I7OCKWUAdTqX9aDXp4HKR7vjG8nhOfIjgB\u002FP7C86JgYTJo2HbVbtELNJi1QtlZ9TJo+wzBIk2NQ1iwolDcv8GixoJRCgniv+L8OkEUpBS9PD+TKGSYerEyg4+DkufPYd+AAblG5hYYrFf3gkcM4e+GCIQfj0oNSCnGxcViwZDnu3LVedgvkzYNeXTsbCrB2w2bQaE16syh08SKFUKNKJeNpesZlDEo9WnA7UZB9Yow\u002FffoM4tP+Z4P5Loix+fDx40acUvfz8m0XGu\u002F37N8v8ppFDhNqVqmMQ2uXgwZs5uXbA0eOHkO64jOOge0cHpYDpYoXFcW2Oj\u002Fixdi+b98BjBw\u002FGWt\u002F2Wh0NtJ6enigdIniyB0edq+ND4mjhv+lERsr04sMMpH+UYFSX5TOu3vvfulwAD2kFcqWwSjpKOTNPPFS55OnTmOOdLwjac4Lypk3Vy7xthYVr6in0bZ3oqKwcvVa7DhwGEo6H\u002FM+HDzEGTH8u7HgWzNMY5sQk0rlyojn14VRhrNnyYqV2HfoCG6KI+TS5Svga2NKUVrgthjw6eS5fOUqYuPijDzcxMbH4vyF8zDkEJwOSptxYGWau5urDCJlkEuwNZlMjPoTQSFFnHHL1qzDwSNHjfz8j4yGdWuDgW\u002FFsD7XxTGzVRwP58WTazb92bIM9saG8nKAZV3Zx65evS5e8YNGmx+TdrkUcRmB\u002FgGwF4dHxNWrMKdhTz08fPykjBenZcAuaNBv3rpN+kMMTGk0RgF\u002FZiNtQc\u002Fy91Om4ZjoRNVKFfFK8ya4HR0j\u002FhbLn+Go82gENAIaAY2ARkAjoBHQCDwBBHgzqpR13vxH2Sn1J\u002FJZ9uLbAd1RqmUvDB02GsP61UeI3Qc4w8KvzkeFxvVQt34d1GFoUAc1a3bC4uuSmBSNK9Nrw6tgMwz4eiSGdGuMYt2GY+b2BElMxKl9i9AruDCa9h2OkUM6o0ruZpi87SBu49eWJxEfg6uxWzDPNi9ylg4yGMZGnMHWkdXRYNBn+PrbrzBs+CD88MtR3IqmlycVR2YNw6vhfbD00C5M7RkG1\u002FJTcCOKdQAuTXgJbrkrYtvNE5hfMz\u002Fs1TBcM7g+YpOaiNjLWzDhvY8x7Jsv8dV3Y\u002FDZR+\u002FjtSm7sfcqEH9yOya\u002FEoR3Zi3FhkWfIXvmzlh08AyMkm6uw5gBJVFoyi7sXPkFivrb4u3ddxH3oD\u002FpEYVKVGoq7mz8HmuPx8uJrCl3cHHbENTsuR5+TdqgUT6J+0OrGWUaFEPQ6hk4lRCNxxHhD7HXxI+PQPIdoOUMuXc8iytXLiMi4hIuXriOz\u002FI5gz294uhL4CfvrEHSr61BJ3L3dEBYfh5kCHdu4PasNvj0bgi6fDwFey6cxIafh6ECJqLDwjPYxw5\u002FdxcO7vkWH24Hekxbg\u002F2XzmLJ8LdQDSvQ5tNDiL7FPoMHluSoi9ixZy92xWWGX5ZMyGTah92b5mDQq03w0TYFO3MSTuESbsTE40FdsiA1OQpJ0gNm9hqOTTt24FYaZ0uKxN6QkzvJ4HOZcqRXjYBG4DlCwMbGBsdPnUHPfv1Ru2lL1H\u002FhJTR88WU0a9MO\u002FE+Nq2LX+uCz4ajf8kXUEtvz56O+RUpKqmFr+mjYl3ipY2cUzxYkNsPDeO3NvqjXvBUatHoJrdq\u002FiskzZorN8C6+HP0dGgvP+i+8iBfadQT\u002FosDWZIJSCp5iHxzx\u002FVi88c67+GXzVni5u2HF2l\u002FQudebmPrTXLz57mAM\u002FGio2LtnCo+2qN2sJRq2boO2Xbph5549eHvwB6jXspXEvYRmL7fHvEWL0aNvP9SSujRo1UbKexUjfxiHnWJn7dq7L2o0ao6BQ4aCD3JfuHgBPy1YBDdn60sGtK3u2X8AvQcMRCMpo4HUuUXb9hj34zQkJMRjwbLlaNPpNaMs4tSh++vYvW8fJs+cJXi1x\u002FETJ2Fvb4\u002FIO3fxcueu+GbseAPbL74ehU1il9wtdunOvfpiwtTpgCXVqP+TVgXTk2aYkZ8prdEyxj18bNCYeFl7OOXxzjlx5tsHRQoUMDxazBUpxujT586JATXacFbQwMpP7PBzQ0z3cHND5Qrl4ODgwFMj2IkHyjiQjUkULVoM85OmzcC6TZthkTiubKx0R4CdjQ1Onj2PdCcJaS5GRODIsROwt7WDkh+NzPZpfFlPR0cHzF28BHT2kB9D5fJlMfqzodi6cxe+GPkd+FYA4xn41sX2XbsRn2B9hoi82AHJ1y6Nb0aZKDf\u002F6+OAGNRvRVovqzTI8zWqM+cvwjbNY0je6cFLOtTbQz7BlJk\u002F3XMQKaWMZH6j7rvxk\u002FDdj9PBso1I2USL8XibyMW9nBornU6Llq3A91OmIpO7K6bN\u002FRnfT5iEk2fOGOnpG75CReXmmz8HxCBtZ2snvO2NZNaL9VOCHSPSseaxndT32p0okXMWJohzi84FxiuluEPk7duYu2gRJv80RwzpZ\u002FDND+OxZv0GcWRZsTOIZHP+0iV8P34ifl66HEnJSYbH1M7WVlIgctiJwd3aJYili70tOvbqgw2btxnpGTcXLkVg5JgfMHHGT3B3cUaEODnOnD0DvumRThclOPF1ssvi0Y2Li0+PNv5M6MbNSGkPGziI02rIsK+xduMmGShTkL5wUNi8bWf6qeEhNUtdbdNkVUoZ8p18WXIAABAASURBVJpNJoOGOm5vb2ccc8+wY\u002F8hjJE2WL95i\u002FEpKSMxbbP\u002F4GF8MeIbrNm0RfhY65+W9Ks7ls12+DUCs8mEy9evg3rh4uwifeOS9AUbg9zOxhb8BqFFBjL+l8cFcYZQZiNRNs6O9lgvsnh6uOPKtWu4fuMWlLK2rSSDZTPwOGNgv7K1tTPSGU8dsrWzBffWNFvBzhZRMTH4jp\u002F7OnEctWtWxystmyE5NZVZdPg7EdBlawQ0AhoBjYBGQCOgEXhWCOzcgu1fzEeOWZFIsFhweUIbZMVgjDxxX4BmKyywSJo17EaXQAtiYy\u002Fhh9YrUevt73FI0m6cWoxGs\u002Fti79ENuBl7EXc3vo6x1b\u002FB6oPxsJzbjBld1+PV2ZE4d\u002FE+39QrR7B5+ULMnf0zfp4zD3Omr8KhO1dxaMlSLJg9T+IkftZPmLHzWlqmWOxeMAEf9\u002F8ai3bTQpoWnb5LiEL80V3wCsuGvD5pkZYUJAd\u002Fh9XCe\u002FmSFVjzy17M6lsTOf3sgFvrsHLrKbQ6Pg1D+g3B7IN78GXOiRh3KQkWbMbHb67HqGsp+KBjH0y03MLH6IO+29P4Prwzu8C3cBdM3b8Fa5atxIrF4zH2m+ZoUtAd+bLfwMHzy3Cg+Wp8NeobDP9uFnbMKYH562\u002FhUgxwZMUebPCeg4uf9cMHY9Ygak5fbP18PZJjkx4uBbf3LMS0KbOw\u002FEji\u002FTRlC5MyW8\u002FN7vALexkfvRIO07VTuJbA6ETcOncMx\u002FdfQBxPEY+rRw7g0LHLiLIwIhFX9u\u002FGwXO3EMtbgZylkCvHEayKSBSdYLoOfwsCbBvfIIQEZYWvixM8MgUgMIsPnO2t94P2ngEICEgPfvA\u002F8A2+F0ErVemPDr5ykGG9G2fBwmEXgDZ9UaX+SyiUJTvKla2Dz4cXBL5ei6RrFxBz9g5OLV0FvDgXnUqXRv6AYNTuWAdN360AjP8RhxOjxGGRgakcKpP1nrn00BVYvmQlVu2x4NRASThxFHsWrYLJbA97ObUxWWWWwwyrKe14JV7\u002FZBP27rxlPZf7XWWWQ\u002FOj8ki8XjUC\u002FzYE\u002FoH1Ye9MFqcGP1dF+yoflk9ITMT1yDt4qUUzfND\u002FLRTKnw+rNx9A7WqVwTc19u4\u002FKPYsk9gck2ESO5nZZBLbtAXxki8h7T80lFIwm6xjQzpfPoAOWZRiqRAeCrShJqekyLXaes7hkueQhQ\u002FnM10ODZsf8yckJhl2ULPJZMxnrOdJRjplYV1IZy0z0eBvNptFvlTja0deYpPz8vSE8fcRucIlXwrZG4H5WSbzsi7kQ0kZbxKZec7ymMZyyFeEQJLUWSkFJVyUUnIu9ZH5lNlkMjCgTT9PeC60f7Gl8bCyUqQU4ie8WtF+wkzJTqnHF\u002FjxKcn5waCUgCdK1H\u002FoZ3ArUAIqZ0FUatJSHBdb4OzoaIDJT+zs2rcfxeo0gAovBJW7MD4Y9hVefu11qFyFwTxN23VCqH\u002Fme8xpnL0dFYVe\u002FQfDMV8xg4b83x36OXxEIRKTkhGQORMyZ\u002FI18kRHR+PwkaPYeeAQbG1tjLDv0GFUbf6StYw8RfDh8BEwi7xDvxp1j6fKXQQ9+g2AmxjRabAPr1gd5es3RduuPWEjsr3S8034FS9nlB9atgpmL1yMQ8dPoMHLHYw4Z5Gtn3jofD09DDnYGUKyZoWbOHkYcfXaNeNNlatimKZSMi5jUEohwMcbo8ZOgE\u002Fx8qgjHs1BH3+KOi1fRJbSlTBj7s\u002FwlfoKWcZsOHDwEHJXrokuvd9Ct77voJzI\u002FIkY1BMTEkAl5\u002F9uLF\u002F3C2q0bIOydRri9X7vol2315FX6telzzvg549Is3nbDoRVqAYl7WKbtyimz50PG3HUEOPeA98D20blKoTarV9GvuAs4llMwJiJU5C3Sh1Ub\u002FoC+g76AM1e6Yjg8tXx7fjJUNKJ2N5nxAHWe+AHCC5dWbDsgV7vDET5eo1RrmELzF+2AuyErHdvyW8n5bKcGi1fwo3I2zCbrN2C9XC0tUH3dwbAQ3SLbfL2e0NQuFod4dMcy1athac4kJRScHFyxOxFS5GjXFWrzNKubbr1Aj95tvKXDSjbsDlYR5ZTu\u002FUr2LZnL+ztbI2yTDKUvSV8g0pVRO8Bg0XenihUrTY6vtn3Xp7yDZshPIs\u002F3v98uFWfRDcqiJ6flnqy7PWCY8m6jUH+AdKOn436Dlky+YgD6iy69xuI\u002FJVroVOvPkZblaxRD81f7Wp4ee3EoaLU7\u002FdAeprfGDAILTt2RVBmq84\u002FoBByQv26I97cIcO\u002FRhVpm\u002FniAXZKczI62NuJx3ob6rfpgB79ByHi8lUQX8mWtiook8Kdu1E4IP2GzjeTUkZaoK832nbvhc9HjgbfzDEiZWM2mYz\u002FXun+dn90fas\u002FwgL9sWbzVrTt1gs7du8DHU8ffv4lBn86HJm9PJEiDq8Ph41AQ5Fhxtz5sJVBXtjoVSOgEdAIaAQ0AhoBjcAzRUAX9jchULwrJsi9wonmHrCLv4gNW0\u002FiAhqhQRjuLamH5uN1mYMqv1cwYTeN8slItmzCINRCifBKyCOUbs750L09sCziOrYcTMT5X06jZavs8M9hDwQFwq9BX+CLlUi6fVmoreut7YswrlYDNG3eGI2bNUGz1tUx5dxadG9TBw2bN5E4iW\u002FZAq2Kb5AMkfhMOaNow\u002FYYMLQX6hf1Re131kt8hjUuEalnEhDsGYRM96IVbGyvYtvcSfiybSmU6DgGW09EgveHuHQVCUkFUMzeyTDSAoVQICQTtu8EUk4fx0HHDqjhaVAC8ETdLsDkNWJElrPfW+POXsPeScnIlb8mAuIjEXshGXm9vRBgYk57BHn7I\u002FPps0i8ewlX7t5A9uJesLM+UAqXgnkQcmk9jqcmgf4I5mA48LqCZ5E5uIHj6JrHHuqLM1B2drAx7cWN6ydx83Isbqx7GbbewRj48y6sGl8Qfg5vYsaW64iPPIJR0zZjW4Rwij6KHSuaI99XR3HykpzH78LP08fjQFwULCY5RyDCvM04cCwVcqvACB3+DgRs7IHV7eHtbobZxR1ONgqqzExcTkx5hDQWfFd1DuBVBLW6lX0oPQlJKSdxXLpe+RAzMgWmJTvZAVkKyslpXEyMxvEYCy4tA3zyBcHs5CDxsrr6wEn0CViCE0gGe7\u002FE\u002Ft8qw8O9OOuxguV3X99g3yqEElmrodT6N9Dvl13YcxuwNQEKetEIaASedwRomzKbTDCbrIG2L19Pd4wUO+qVq1cxdPC7sFw\u002FjppVq2Ly9Flia9sHWxszSJdet4w8GK+UtfcrpQw6s8lk7JWyxiNtUUqBedNjuTfO0+Nlr5TQSH6zyWTISP6QRSllnJtNpnu8Tab\u002Fj4MsJqGl\u002FW6t2NSGffMd+Emr4ydPwU5sopJ8byUd+ZtN93kyUSlllGE2mYwyTSZKCiiljHhkWJimlIKNYHTi7Dn0fncw3nrvA0yYOgN8SD8D6RM9ND1Rbn8TM6WUAVLpHCGonjcnsgf4iXFZLnIZ5LETQ294lgBUzxOG6rlyGPQBYlitnjsHmIfG4gzkxqHZZEImLw9UCAs1aMoIfzYGPV4BfplQIF8+ZPLxNWhpbD109BjsbWyMc25s5TjUPxOMMsKzw9PVxWh4Gs3Lp\u002FGsniu74VBRSsHRwR4FQ7LC3gTwdaPq+cJBuUpkDzbKZxoVknxphKbc5YSPt7sbi0OieNVKFCqAXOKlc3F2RqpM8E+dOYvT5y78Hx5GhrSNUsp4i6F8zmxIiI3Fuo2bkBAXh1I5QkHjuiSnUabtFERRbeDn7gL+ufqhI0fg6+YCGsnZEdKo4GhvjxxilKYTYd\u002FBg+BrVFm8PeHv4yX5zQaZnTgB8otjg+1SWcp3dnQw4rnx8XA36l09dxiCxdnEOPJ3E2dR3qAApMosdfuuXbh165bIGmI4kZQS4YSQb5Kw7fJn9cf5ixexd\u002F8B2JtNyJU1AE5ilFfKSscyKkm5xDJE2tRsMknu+6tJzmk8L549WPhcwNYdO+Dt7IRw4cP2uk8Jg28BaT\u002FyYrsGsJ5iZKfxPyzQD6wj01gO9TE9L8vw9fRAHqHZtXefUU5OcXZk8fW5l4c6rZQyHC7VqbMSsvtnho3wJx97W1vkFKzJv2i2IKM9GU9d8RPMs3h74IQMXmwrV0d7BEtd7QV7Kwqk\u002FP3gLe3BtvstStaFTgrWke2fkZblZc3kYzjUzGYD53vJ0aJvFUqXQozoH51rsXKu1H3p2AZs93sZ0g5M0j4+IpevBEbZ29qCtLa2NsagSycb5WEaaXlMh8rDbcd0HTQCGgGNgEZAI6AR0AhoBP79CFwZ9xKCHbOixZgteGvbDFSCLHLfJFvMfaMRVr3QEdWuTkL7osUwaI8t7GS+HQp3mD29SAJbe4WgfJmRnGKBWeyaSqa1mb1s5N4HsnjDDTlQAbzXuT+X9RGnyDgpw3JrGT7umAnI\u002FyN6ZG+OtTct4NsmG3sWkLzAkFNNZb8GXwEo9tFhI+342E7I7nwDxyTu3moR3qkKqRAB0iItIohl12D0v5mMPH0mY1i1SHTN+Tm2HLsl90vxuHQp7gF6Fwc7KLPwOXIMdyPikXyfFTwzkSnrsAUfqDCUrFYJlaqUQ4mGHTFkznEmpoXbiLizFr9kz458pWyBm9FIPXIKScI2NY1CioGLvaThEq6nnMKt5LQE7uS+zlbu\u002FwRCnqWFi5g\u002FAmi3dSJ6tnkXpy8vwlt3D+Di4e+QfwgQd3QNNt8+h1H97TFqmwW\u002FjP8Yn0+4gzNbPTFrxTocTsyBmo6nEH3hFpIv3RGHjNTj6F5Yom4AR8\u002FhbnxJFHP0grNRmgu83b2QdAewpAtsxOvNM0OA\u002FcKSABw5ClP5FnipQ2MUy+YGbHkBAUNOiePuIUkuvo+uEpWtZE90D5WDB1ZRPOkH0uJIFafEvRf+pQzIOaRfmpSCWQJ1LpFx9\u002FTeAvZFwAlMw68smwfVQu26NVGjjkK2D4QoIAi56tSAJTVRTn5tZSE50eH9enh7bnvs6PMGNu3Zj8vKDubfKuzX2P1z47XkGoF\u002FDQI2Mje4fOUKWr\u002FWEyq8EFT2\u002FHAvUgqzfp4Pe3u5vso480+rrFJKxrJUnDp9Gms2bDQeqDZLPZ9mPWiztBG73qlTpxF5+zZMcvy0ytPD7Z9Alv8pkC88J\u002FLlyQVbMbTGJyTgzJkzOCCTRzs5\u002FxMsH8jCBqcB\u002F4HIxziJT0xCMXGAhGTNalDfFuU5cOAgTopHjZ3TiPydDZXbQRwX3D9IqqAejIBJmcQbaGsEpdRDqfdPWR87MUxTsZX6dbr7OR7vyGwywZ5PAv1Gh1RKgeXaibGfcjwe5\u002F+nUhJFPvZSnsnEM4l4wqtSSupja8ir\u002Fg\u002Ftv1aYUoKD6Cbb4a\u002Fg8NekeHTuVJmZBgX4I2tgII6eOGG8hfO4+vpojjpWI6AR0AhoBDQCzzMCWjaNgEbgb0FALNypYvD0azsRRy9ux+gORfFZSQdMvSPSuBbAey0aY+DKGBya\u002FgNWps4kHIESAAAQAElEQVRHYZzBqWVboMz2UIiHJTlOCIHkpFREnL8KR7knUApgiEmSeHCJQkzKZayHCUp+jLkXknbg6\u002Fc\u002FQf+xjbB+fWP4O5uNpAtfl0C5EftRYHosBmRjVB2MbwnsHJAHSim8drIyXuvdBOFMSg9KDmzEqCqrHBmrk38wSn9+HBfe64ya+XOi\u002FAvNMXRKArbE3cAdZwe4upoNuvQNH5YTsz\u002Fg6wEbkRfkmZaYYjx4z4ji6H1jK5bOmod5sxdg2cQv0LOOIaSV8tpN3FpwBAVylIThwrG3gfJ1g8ogFw8ZADc4wAt21pzWrbQJ05ScMchO1izot30QJpRSUH6vYfjRcHz6QQMEOlbDzF7VkadqW1QP2Ird2YKRJ5+QG6sbnD0bo\u002FTdRKTYesKvMHD19j5svCx1r9wTQ9qYcSz+BlacjUVU8aKw83I1cnFDnZDbWmSsP\u002FTy7BDwCYF\u002FibfQ8rM1uLl0OqaMnYsdK79Ct7oiwoczcSk1o8cMWNjofUkAqnZvm+bEMk7vb+gcvH9mPVLcUdO4Z7Aep\u002FLw\u002F4L6bVU4fAD7d27Hjm2ByJavLHqPnIaPylqQkNGD+H88GXEXqX6VUbRAD4yvdwg9RuzCtqVnkOzMNB00AhqBfyICNmKLzJrJ1\u002FrgcoFcqBCWDS5OTr89hjznFVVKgfZo2j7NUr9nIa5S1jKftq3S9Cwq828qgxNFLw935MmVC5kzZTKqdvPmLfB\u002FN27cuoWn3WBGgY\u002FYJCenoGCecOQODwff\u002FiDJ2fMXjP\u002FDsLUx8\u002FQvB+sTETJNtvDpCPz1Tg29aAQAfiOwXMkSMIme7t9\u002FEDcjb\u002F9t\u002FUi3h0ZAI6AR0AhoBDQCGgGNwL8Tgbvbp6BPs5cx+uBdqMDi6NqmGkpKVVedlo3ZB\u002FlqN0GjcCc5SUF8nAMyI8o4NqtwNMB8XD2xB9EA7kTHY+9CoJCfK\u002FLksEXWfM4YtytSnCJMvIzb5zcDbfLA5OwuEelrDLaNmYOFX69Dv00fo5CjE0xMOj4SrT7aAdRdgI0v2CPFsMvaovoMC+JuHcbqb\u002Fvi4iet0Kj1EOwjfXqg88UmAdfjIg0pGZ1q5wJvH294OSieSrAgMckWtsLTN8ADvl4xiEpOlniuZ3DozFWEhwGmXPmRS13H1SQhZJKEtUOBxoX95cgGLt7e8PLyhKeXF7w8PeDmaCPxXJNwOfIsforKgxxlQhkBuLvBNjQQMQlxsLqLgPPX43DZKxC2TjkQ6JwJpluJuCfG4eO46ZYd2U1mKCsH2abCUvg98N7zzuo6wCdhULXmIjk0DHmcbyFODM2pFn94Rd7B9ZtCbqwWJCUIFpJm8pI0vzyIOjMHM07dRJBvbTTPFoKLezZg+toYFCpoD897\u002Fo8rOB0RidBwBXN6taCXp4bAIxhb\u002FIqjabdPMKNPZXg4m6wU0j9gx0aKQSIs1jhuY8egwS458HgHXUU15Oih1QY2pgBQG0\u002FdSUYcuzApEpKRfJPfQMsKHxsnZHVQyFQRiI6MFl1M458YjYSYm0JdDkGwga0cPWotMeEoTpw8gzOXLuLUgY0Y1iRAyDK4UsSQd1+XJSnDmpyYAJ\u002FsOVGq3zg0+7k9Ppz\u002FGsYcFoK0asuRXjUCGgGNgEbgKSGgh9o\u002FCKwlNRXeMgG0tbPFmbNnsf\u002FQYWzbtRP7ZO\u002FkYP8HuT058lRLKnw8vRATF4ujJ45j97792LpjJ85euGS8UfBXSuKbHjGxcTh24iT4ma8jR4\u002Fj2vVr4Nsvf4WvzqsRIAImuYGLi4\u002FDuvWbRF8vwMashyXiooNGQCPw70VA10wjoBHQCGgEnj0Cbplc4ePyI7oVfgfzfpqG1weNxTZURiXaL50v4Od2bVA0qCw+GjcZHxWqiWVFX0GR8uVkbhqG9h+F4tv+DeDqUggViuVCL7c+qJK1IIK8vGFf7TNU+aQ5KuZwhp9fOdR\u002FbTv6vZgDvlkc7lUyas14zJz8KVZXGYKg3fMw8\u002FufsDNyI95oNxKbrvvi9SaRmP3tGHyz5jIQOQU2YkR1rPELfOu8goFVgAQfE+4m32MHuLnAtnReXL8uhtg0+23KlWNYPqgjJi7cjBvxSbi9fT\u002FObTUjn50bXALyIUfOsxix9QxORybg1rLJWH2iMJqEm2Byq4wWr21Fqx\u002FOISo2EVHbO6N9alu8WiNDeY86vH0Z15eOg0OeoijnnUZgGwj\u002FrAUQseYodh+IQtz5ldi2cykyl3WGu7sN8ufOCacFs3D6zCXERR\u002FDqFk74VCnNky29mkMuDuHkbYmtFqdAKfwmnjty37AzaM4IoZwS\u002FJtJKQ6wMmuNFoG78SmqStwMy4Rd8\u002Fux8Hpb+B2iVCEB5sQ6BWA4F3fYMwmT7jJcc4gZwQe6oSJu+xRwNEbbiyGIe4ADl2zR9HsZtiaGaHDs0Ygbtsk9M9rgjINxLaTlxGTlIxbO\u002Fbh+sEooExeBCrTPZEuftrFOC76fncUNo5kI3aQxJvncfzUWVyMTIa7kyOqfABcGbUK+1dvwt2EWJw4cgpzuq0FXi0NJ58s8Ax0R3gN8YB8MQS7Tx7AjcQ4nJm\u002FAftHLgVa1UcBW8dfdYDA2RVOrh7wcJCyH1qVnPN\u002FJ+NTUpAYF4d4cbxYUhWUkgRjtSAJTsidtwxe\u002F+4lHNmWjIMHJOFeuhzrVSOgEdAIaASeCgL3ryZPhf1vMv1HJprNZvDNio+\u002FHImGr3RCs45d8fGX3yDi8hUw7e+qFD9ttEkcHq8PeB8NRK7WXXvix5\u002FmgoZlpf7aFdVsNiHi6jW89nZ\u002FqfOraNerDxavWoOH\u002F+Ph76q7LvefjQBfrVu5bj3mLV6i3\u002F74Zzelll4joBHQCGgENAIaAY3A84tAaBN06jARH\u002FSIw9yfFuCGf0X0mjcTbTOLyOb6mHJuOnq0CsKhVctxpnwPfPHuAPQqJ2l2zsjZfQ1+6vsSWjctiKKN+2LEwOaoWCWrJHogV+6G+Hz2R+jcoilqNmuKHmPmo33hvMiS4RHyFLvMCCnXBm2yHsXGLauxdNFM7LgWB+8K9dDxlbqIXL0MK9Yuwo+zDwKe7RC5vB9ahq7FOx37YEH4O+j3UkeUt5Hi7q1u4lAojRyHzmPv1gQj1i6kCKq+3gd2az\u002FGC\u002FVro+mHS2HXpj0KhvtJelbUqtsKlU6ORLfmtdHkq\u002FOo9tVA5HdykjRH1B80HD2PvoWmDeugwds38Pmusaj9m7eQFkTGRmHzjcooXrxEhs9a2SA0b2G8UvUKJr7VEHXbjcDB8D5okzsXfADYlaiNRq28MPPd9qjXsCtWe7+Gr17whLO9iHFvDUXPvV\u002FDPLwuataohcbvXsdXo\u002FuhQGoybLLWQbi7gligUXHIF8hzfBia1KmFeu3fx6rQj9G1fmUECR87P09krdEbvWoGwctPgMsWDL9yA9GtfSXYeXoIhXW9tnAtDto0QFV7pwx1sKbp7bNBwKlUBVR6+21UxhCUCguAi50tvBsOxayI0uj\u002FWUs42pitgiSsROsPeFgO\u002FdsF8MAIqeLg2NknGOE5+mL8jkRIx0DgizPRKfd86T\u002Fl4O7gjJxl62K4WyMMa54TOXKICcw3L4LLd8Zr+VbjlUoF4Svtn63FW\u002FgmthI+610BDh6OBu+MG0tytHEaZXwezjh8cGOxIE5ilg97Cy9WrYjy5fKj1fuT8MsZG5hVkqTEg59bkwPAIxfyl++K71obZ0BSqrj30o71TiOgEdAIaASeCgIy+j8Vvv9qpmazGZ5urgj1z4wQv0zwcnf9W50f6WDTCZLZywPZRK6gzL5wcXKEUio9+S\u002FtzeIE8fP2MngH+npr58dfQlNnfhgBOkEcHRxgMukh6WFs9Pm\u002FEQFdJ42ARkAjoBHQCGgE\u002Fg4EfCq2xcARk\u002FHTrBmYOmMOvmzke1+MoBcwYtp0TJs+Az+OG4E3G+WA2UhVsHcLQbPPpmDqpEmYPPYz9GhcAv4mIxHKLRBFmvbHdz9OxqQpkzGiUwWEZbKxJqZtPcq1QM\u002FhkzF5ovCYOh1zls9G1\u002FDqeHfocPwwYQImTZ2G6bMWY\u002Fu31Y0cHjWGYsasmVi0ZAlmjBbDfqVMRvz9jQnemULQpN5NHNi6BGcNH4iCd84y6PjNIqxauQqrF\u002F6AzuWywztNFFNQJbQdNBlLV63BumXj0L6gM+ysFQQyVcM7o+dgheRbu3YO+hRJy3S\u002FwIeOFDwD8qLLkFdRP+9DSU5ZUaDBO5i+dA3WrF6Ir14shiD3dBpPFG7UAyPmLcfq1Wsw76Oa8HO0TU+8t7cp2BM\u002FLl6FVctXYemcsXi9uAkw2SN3txF4t4G30Jng5FUUnccvxy9r12Dt6rn47NXqyO0G6+IShmLNh+HLliUR7sKoHKjS+AOMap8TwZ48B1JidmDCpmso1q4qbB\u002F0wFgJ9PYZIZANNVt2wMCpn+Otnj3Qs2dPdO\u002F+Or6cvxAflrGDjTQ9BYlfvQY5OndEx0GD0cSVMdaQlHoXaycC5XtVQoMaThLpiEwh9TBk5iwM6N4tjd9b+HbGQLSsWAT+QgE4Im+5Gug2YgqG9O6BHlJu92598c3CCehawBdu6f3CoLVuXPM0RI+OLdHIy3r+8NZk9kGLlzoLr56on78wipesiiAPd6Qk28DBswDatq2IAE8n66fvALjnyYuyr83EoI5t0bGgJxxtlcTqVSOgEfh3IqBr9TwgYHoehNAyaAQ0AhoBjYBGQCOgEdAIaAQ0AhoBjcC\u002FGAFdtT+OgM1vZHHyQ6ayHVE0\u002FjoO77\u002FxG4T\u002F3CT1mEZh8x+2HSfgyKLtiMvdBd2LucHlt3D+58L3z5HcIQyVW\u002FfBp1+PwNdff42RI79Cr6reMGVoV4c6QzH+ux\u002Fww\u002FvVMtQrBSmx6\u002FAtCqFMidqyhXUxOcE3f3MMGTkqjd+n6FK7CALtcH9R3shT+SUMGDYCI6TckaM+w2uVQuBid58k41HxHh9jxA8z8HGVjLHpxzZwcq6FoVO+E15fY8TIkRg1egy+fqsZqhb0QnCZ3pg48T00q5Qfhj\u002FOyOaOfGVb4P0fJuKHNysie4C9Eas3GgGNgEZAI\u002FB0ENAOkKeDq+aqEdAIaAR+FQGdoBHQCGgENAIaAY2ARuC\u002FjoCtrS2SkpL+FAzJycn6zWFBzi0wD17o2w5V87kiWc71+pgIpJoRVrcjBnYpBndn7f14TNSePzKLBepaLNp90R3Vqmd7\u002FuTTEmkE0hDQO42ARuDvR0A7QP7+NtASaAQ0AhoBjYBGQCOgEdAIaAT+7Qjo+mkEHkAgV65cOHDgwB92gkRGRuLSpUvw8PB4gN9\u002F9sTGFvaO9tBm\u002FD+gASYb2LvYp33i7A\u002Fk06TPFwLKBo55OuLDNzugmg\u002F0ohHQCGgENAL\u002FOQTUY9f40Q4QetIfm4Um1AhoBP4YAppaI6AR0AhoBDQCGgGNgEZAI\u002FD8ImCR+0HLU\u002F5b3qpVq2LXrl3Ys2cPzp07h7Nnz\u002F5uOHHiBHbu3In4+HiEhYU9vwBqyTQCGgGNwD0E\u002Fv4Dy98vgpZA7Us8sAAAEABJREFUI6AR0Ag8BQQef3R7pAMkVSa8SYcvIfJuFG7poDHQOqB1QOuA1gGtA1oHtA5oHfirOqDzax3SOvCP0QHeB167fReP\u002F1zdH7+nDQ0NRfXq1XHz5k3s2LHDcIbQIfJb4eDBg3BwcEDp0qXh4+PzxwvVOTQCGgGNwH8KAesozjFd2\u002Fa0fVPrgNaBf5MOcFy7fPoKUlNTH2tU\u002Fz8HCJ\u002F2sTGb8cP4T9CzQ1u8rsMTx0BjqvVK64DWAa0DWge0Dmgd0DqgdUDrgNaB51YHOr6Ct159BYmJiY91U\u002FlniegEqV27Npo1a4amTZv+bmjcuDHKly+vnR9\u002FFnCd729BQBeqEfi7ELCIYbBajZp449V22q6lbZtaB7QO\u002FKt0gD6Lyd98DGdnZ2OIpT\u002FDOPiVzQMOEBLTc2Jvb4+XWr2AFk0a66Ax0DqgdUDrgNYBrQNaB56EDmgeWo+0Dmgd0DrwT9GBpk3QuGEDxMTG\u002FsptpI7WCGgENAIagecdAX7dpXLFCmjZrKm+\u002Fv5Trr9aTq2r\u002Fx4deKpt2VxwatO6Fby9vJCSkvK7w\u002FH\u002FOUDoBGHG5ORkJOmgMdA6oHVA64DWAa0DWge0Dmgd0DqgdUDrwH9KB3gvyPC7d5Oa4DEQ0CQaAY2ARuDvQ4BjeVJS0n\u002FqGqZtmdqeq3XgP6ADMq7Rf8FAXwbDb420DzhASMgMDDzWQSOgEdAIaAQ0Ak8MAc1II6AR0AhoBDQCGgGNgEZAI6AR0AhoBDQCGoF\u002FPwK6hhqBZ4AAfRj8mhX3v1XcPQdIOiH3DL+V6UmmmUwmmM3mJ8nyH81LKfXYeChl\u002FUMrZFiUUiCmSv1\u002FGvTyuwgo9c\u002FFTal\u002Fruy\u002F2zD\u002FIgKlHq+d2I8ZWHWlHi8PaX8vKKXujRFK3T\u002FGf3RR6j62SlmPlVL3MMLvLEpZ8\u002FwO2TNJVkoZckMvGoG\u002FGQGl1B\u002FWRaX+eB78wUWpP9dflfpz+f6geH+JXCllYJ5+3cBztFAmpZ5\u002FDJ8mZJq3RkAjoBHQCGgENALPFwJK6bnJ89UiWhqNwJ9DIKMPI+Pxw9zuOUAyJjycgTcudFIopQzjvI2NDdID0\u002FAri1LqAfp0HkhbeH7u3Dns37\u002FfoEuL\u002Ft0dy2Repf75Axbrwfqw0kopxMfH48CBA6D3inG\u002FFviKT0JCwv8l37p1CxcvXgTTlHr+8VFK3dMl6hTxUOrvkZt6T\u002Fy5\u002Fz9gn0KEUsrQ+ydRZ8rMP6mkXuD5XZ6qZEopA0\u002FqEcOTwBW\u002FsSj1x3U3vZ34GvKjWDOegWnnz5\u002FHtWvXkJ7nSbStUgpRUVHguBsdHY2bN2\u002Fi0qVL\u002F5jxgrikB46bbOf0wPZOT3vcfTq2xJzHHDeJM8eBM2fOGFj9Fi+O03Fxcb9F8szSlFK4e\u002Fcujhw5AqX+njH0SVVWKWX0ZbYx9PIAAkopA5uMeq\u002FU89XeSilwfKEusl\u002FhMRbScf5y9uxZY8xLz6KUeqC+rPdf0Yv0Po7fWVgGxxSllCEPr68cJ34n2xNPVko9llNDKQXKeOzYMVy+fPl355B4hotSCqdPn8aNGzeeYal\u002Ff1FKqQd0N12foBeNgEZAI6AR0Aj8dxB4JjVV6sH7cs4XGZT69Tky7+M4d+L+cYTMODd8HHpN889FgG3NoNSv688\u002Ft3b\u002FXsl5P\u002FlrtVNKWe+p8DsLjUE0xO3ZsweRkZE4evQoVqxYYYTVq1eDRiIOGlSQjKx4zu8M7tu3DwsWLMC8efOwa9cu4wZNKWXcFOzevRvfffcdyIf0kEUp9ZvGG1aKBjvmpSFPKSW5\u002Fpkr67Jz507DYMUaEAMaDN566y3DKMlzxjMoZa2nUtabXDpJ1qxZg9u3b9\u002FDi21FvCdPnowrV67ci2f+5zEopQwD7Pr167Fy5UpDp3gcExNj6EdGmZVST7w+Sql7RRBrGpt\u002F+ukn0ABzL0EOlLpPJ6cPrEr9+TT2D\u002Farbdu2\u002FaoBWqlH81dK3cNDKYU7d+5g\u002Fvz5hvPst26ylVIPyP9vOVFKgXhS\u002F3\u002F++WcDC2JL4zTb9vfqqdSv46LU\u002F6cpZdXdVatWGbpL\u002FeWYxEmUUv9Pz\u002FKVsrbTunXrjHaiMU2p+7QcD6gLHA851v4s9WBgHZYtW4a1a9cahjjyejgodZ\u002FPo9KUup9OQ9SYMWNAQxkx+vHHH3H9+vV7+vRw\u002FufxnG169epVpOPPaxKvL8RQqft1Ver+8cP1IA\u002F2G7bHoUOHjDGT2J86dQonTpzA2LFjcfLkyQf+TEspdQ8n9jOmE7\u002FfuhYppR4u+rHPlVL3yntUJqXUvWjKw\u002FFzyJAhxniglDVNKfWbPO4x+J0Dpf46H6XUI0tR6n68Ugo0hLM9ach9ZIbfiVRK\u002FWqdlVK\u002Fk\u002Fv5TVbKOoZs377duF5S7zdt2mQ4G5T69XoppX4VD9ZWKcXdvaDUg+fpCUqpX+WjlEonM67fbL8BAwYY13ilrGlKWff3CNMOlLI+\u002FLFlyxbMmTPHaH+llFFWbGysMV6yrgyc9\u002FAhj0f1daVUGscHd0opgxevETNnzgTxY39Jp1JKpR8ae47NnAfwekKHCR2Lv\u002FzyC3hOHgbRQxulHuTxUDKA345R6v\u002FzK2XFhfNCjtec46VzUUoZdeK5UsqYW2\u002FevBmjR48G5+ycl6enKaV4+FhBqQdplVL3ysnIQKlHx6fTKKWMQ6WsdZg0aRIWLlz4gGNGKSuNQfgv2\u002FD6Ql3hA16Pugd6nOoq9Wh8lHp0PHkqpR7ZXkx7VFBKPSraiFPq19MMAr3RCGgENAIaAY3Ac4CAUta5Bu\u002FHGXg\u002Fxz3vnfnwhVLW65lS6t41ktdp3kvSfsJ7P54\u002FXBWlHqTn\u002FJP36nzI52Faff7vQYBzaD4sSrs37wOUUg9UTqkHzzMmKqXu6VjG+F87VurX6ZVSv5btgXilHk2nlPpVWZT67bQHCviXnNBeExERgUe+AZJeR6UUeCNI4xAHBzoeNm7caNxg0XDPm9EffvgBv8iNIQ1JSikjKwcQGvCWL1+O4cOHG4a7DRs24Msvv8T06dNBA7ednR1mz54N3hS1aNHCuCmil5bl0eDHm1PyUUoZN9O2trZGAzKdN6a8Sabxn3yYj7SQRSmr95f55fS5XZVSRp3prKBxUyllGDf9\u002Ff0xaNAguLm5GR4q1pt14RPJvPllXYnB8ePHQXxpHGBcOl3OnDlRt25deHh4GPyeKwAeEoZtxhv1zz77zHCC8UaRhtnx48cbjjbWWyllvCHCOlMvmCc9nnXOGIgDA2mUsubjuVLKwJLHTEvPT34c4HjOeOps165djacnlbLmhyy8yCl1\u002F5z0LJd52C7pPITU0FGmMy59wOQ50zIGpZRhcJ0xYwb69etnlEmDDmnIl\u002FwpL9uXvHjMNKWschAPlk3eDKQbOnSoYbAlHQ3x5KOUekAm5mE68yil7uFC\u002FiyH8SxbKQUu5JHxnHHPW1BKGWPK3LlzMWrUKEOXaNQeOXIkFi9ebODM+rEe6YHnrBvrS9zT24rpTFPKijPTqCekZchY9wsXLqBZs2aGEZ7j4ffff28YJYk9eZA36ZVS98YwthMnZXQcsw1JC1lIy7LIh04PGk5q1KiBcuXKGXlptON4K6SgjAxKKSNNKQXyVUoZaSxbKWW0LfmSF8vhsVIKAQEBaN68OQIDA5ErVy7Url3bGG9YPv4hC9uCTor69euDBmAaW7\u002F66issWbLEGPfS68q2o16nY6KUMjDjWEpMiBuvX5z48m2YRYsWGQ5Qb29v8LpEjMiLeJMH+w\u002FbjXGUgZOjN954AyyH6aRjmlLWclg2y1DKes48pMtIw3PGM2Q85jn1kuUxnrwZl36s1P12ZzzLypMnD3r16gVeF5VS98ZOys0ySYe0RSllYMF4pZShLywj\u002FZx7lsU83FMOysN4xnHPeKWUMcbwmPkhC9N5zD3jGSgf5WAcg1LKKF8pZTiAIQt5MtAZTccSbzRIy\u002Fzkp5Qyrpuk4Xl6YDrp0s9ZDtuX58LWWJlHKWW0FSOYh\u002Ft\u002FUlBKGW+FTZs2zXiwhHo\u002FceJEY15FIz3rxDqzLzMopYwxgXiw7ZimlLW9eEz69HYhPgzMR1qllKETkIXYMjCe4wnpeC5J99qQfSD9nDyyZcsGXtscHR0N\u002FWAe9gWmpZedziM9Lm\u002FevKhZsyaYh7yUUsZbTRz7WE\u002FWl0Z0OifpLCE\u002F8mA9KBfryXMG5mdgWUyj7Dx\u002F7bXXsGPHDkNuysQ4yq6UFSvSU9f5kAnnWEyjLvEmmk6IdFlZplLK4ANZSMc08lRKGX0vnYbykC\u002FThNTIk57GPduA+ZnOQJr0wPkyy+YNN8ct8mEeyki5yJt52P6cSxL3kJCQe+WThrgwD2nJl8fkQ3lZNvPzXKkH+wfpiRvLIg3zKqUMvSCm5M145uVeKWu9IQvLVEoZtCyvadOmKFWq1D1dYBzbj+Uzv1IK\u002F5ZFKQXen1BveQ9Ep136PRD7LueUxJb1zhiUsuLHOLYNdYJ0DMSGewa2STpuxJFxSilDr9LbhXEMbBfySw+kV8pajlLKmDuQjvGQJZ2ecSyfcjBOkvSqEdAIaAT+HAI6l0bgGSDAOdLBgwexbt06dOvWDbQL0IDN+QivabyWpV8jecxA2w8fHKONk9dBXisZ\u002Fyh6ppHfiBEjjGsn6Z5BtXQRzxgBpaz2bz58xAcLOQ9PFyG9zalTjKNOMCil7s13OTdmoD4pZY0nTXpgPPWL5zymTnJeR95KKWOezHTO8xivlDLu5dLTkWFJj6M86fM1paw8yJv5KQvLUsoaz2MGzu2ZL50H2bJc7hmvlLVc8lFKMfofH1hvZ2fn33aAsJYEn5Ng3lwRDHpOihcvjpYtW4I3koULF8aECROMp4lJq5QyDFC8waQBslWrVqBBpnfv3nj11Vfx6aefgjeufPKYN3XMwxs7NtqsWbOMN0L4BBsdJTQusXFIT6M4DSJ8Qp9P\u002FfLGlDcSDIzjk7hsQN50MG3v3r3GE3Gsw\u002FMaWGe+qcGnr9NlZCfgTTYxp4GP9WYgJsSZWLGeDE5OToYxh08zTp061fjEAG+siBvzK\u002FV8K6tSyvjkFy9WNGRSV95\u002F\u002F33jTSE6y9hpiRGfnvv222\u002FxzTffgO1N5w8HI+KS7jChDixdutR404hPuBMH6hfz0rBJbx\u002FfQqJBjfnpeCA\u002FvoFEIzl1m52emHLPDsKnKZlOozoNLjS0sp04ILJsBrYLDTPUZ7YJ5SId5WIaHXwsj\u002FVg3vRAWjoW2dZs03R9ZTzjqOvkTxnpZOTNM2WiwYB9g3IRE9abhngOTnSasc6MZzonAMSBfYjykQ\u002F5sS407jCeeYkL60C+NL5zT+wpC\u002FEiPQ2SSj2f+sR6sD50QDRs2BB8g4rjTevWrY2x5uzZs8abaqwHadiPWGf2Peoez4kL93RIpusD259xTGNeYqHUfQzYx4hTvXr10KZNG5QsWRJ0VNCpx7y8aLLdSbd161bDMcOJlqurK9ie1A3qyLhx40Ad4cSNbezg4GAYMvj0O8vkGEm9ZALoThkAABAASURBVDz5UXfZlrygcSLGY8rIPduORnzqCccV6lG6PtA5wL7AfOwjpOF4zvGC9VDqft3S9fR53lN+ykcnVLt27VCsWDHQCUidZ\u002F2IB3Fhm7MvcGxlW\u002FB6kt4\u002F2X+IIfsP+z0xpt6Tlu3IMogPHe7sj8SSeflUEduFtJSBDof0PsY942j0Yj+kDFOmTDGeYudTSLzOHT582Bj7OFZQF9nWbC8adznu85jGTJbHwPF94sSJ4DhGvuTHepE3dZMyUhbWj\u002FWhnnBMoz4yP\u002FWMdaU+kU4pq+ErXU9JS8yok+xL1BFeV1gWbwrotGNdyIc4sO+QjnLx4QfSUy8pF+tO+Skv+x4fdOAxcWP+9DGZ+s4xkPVgPPd8i4p5yZvn1GeOaSyfx6wr2484MZ3n7KPEiu1Ffec5cWE6dZ71JR7pPFkWdYMPczCe8j6L8CTKUMr6pD\u002F1iI6Cl19+GRx\u002FPv74Y\u002FApNmLLNmEd2Z7UX7Yp8WAc9YFzJLYX8WS7sF0ZmJf6QNxIS30hphyTqHe8kWQ89YnXCY4lxJb6zjKYxrzUGbYtx5R0XSQt9YZyUA9YNvlTj9jvlLLOGznP5DWJ8qXjRV6Umc5gzjtff\u002F11BAcHg2VRPuo8yyRfysBy2B+YXyllOMGZxrI5f2A8+yvbnjpBXWAax2Gm02hNveVDP5xLUqc4n+W4zfGB10KOsbxOUPfZl3ndYNkshw5Vyk8+xJTjBOWkXlLniCev+cSAGHHewnzMz7LIj7hSTqWU8QYayyFP9g2OPawj86S3G2Vi3yF\u002Fzk84nnAcpP6zvcibeRjP8tkn2VdZZ14DOf9gOs9JSx0iphyreM54Op+UUsZnAVlHlk3erDsDy+W4ybqRFzFlGzEfMWC7cixh3aib5Eka8iFObGel\u002FlnXILbRrwU+zMC5I3WWTnLOSXgPREc9+xl1lLrHdmT\u002FYV\u002Fk9Zj9gsfEhdjz+sD+zn7CdmbbEHdiS9zZL4ktdYS6QX5MZ\u002FuyvTlekjZ9rKTusp04J0lvA+bhfIX9gv2Z7ZeeRj6kTXdK\u002Flp9dbxGQCOgEdAIaAT+LgQ4p+McjdfcRo0aGZ96rlq1Kvjwha+vr\u002FEVG867eH1k4LyD82be\u002FzGdcyPO\u002FXg95pyPaevEkcJrMa+RvNZyfsY0Xpd5jeS1nHOXv6vOutyniwDn6LyPYimcgzHwHp33u5yfcQ7HeRj1ivY\u002Ffr2AekL9Yjrncryv4XyPNnHOxahfnFtzfsa8pCE99Yz2bd6Pc46Wfn+SzodzMdoMOLdXyjpXpjx8eJxppCN\u002F8mB+zgk5nyRvprEcysh7CcrAwDQG3lOznpyr0x7FejEP54K8L+H9APkpZS2XePxTA+eyXl5ev+8AUUoZniilrHtW2NPTE5kzZwafMuNNaa5cuQwHCIFVympYYYNUqlQJJUqUQFBQEJ82Np5m5kDEBuFgkzVrVmTJkgWFChUyjINvv\u002F026FzhE8m8ceYNKBWHnx2gs4WGTj4hyCfcQkNDjXx8Y4IDFG82qDR8kpeDEhuYgxnlfZ4DlZeBMnJPgwDryhue9GMqe7Vq1QxvM29+2JE4YLO+7CDsNDz28PAAnyynktPQqpQi2+c+UPZMmTKBbRkeHo4uXbqAnZk3y7wp4xsxuXPnBi9kvFGnEYc3ijQ4Ux94A08jAjsnDWUcnIgfL1CDBw82PsHBG27e+NG5QOMNbxirVKli6CU7OY0H1C9ePHmDTv3j06v0EvJCygvcF198YRiqOWixjTjAVK5c+X\u002FsnQWAlcXax\u002F9zztnehaW7QUCQFBBFBBUF7O7u7sC6xrWueu26doBigSi2EoIgktLdtcB2755zvvm9uy8uiIEfKAtz9jz7vtMz\u002F3mmnmdmjnddBwIF4iQd6oiyDBw40FNQkQ8GUuqXyjDGeEIE2gjhr776au\u002FkADjgh3JfeOGFnh8E+ix6UQzBDwgD7777bnXo0EEHHHCAd4oK4R+dNPmpWrWqJwhmlz87FBAwUmYGb4To\u002Ffr183bUwjPEh2CK9sIimTYFBgiT4THyggDlyiuvFMIf8r6rkTFlAkFwgR\u002Foc+hTIPBB+cqpKJRD7D6lLwIveAaBDXVFp089sPi\u002F8847vVMEDGLwGcI1BIwMdtSxMb+0KWPK3uERiPoDH+oBPkUQxIQMM+khnKKPBFfc6tatqwMPPFD0WQxECLfgPeJgEIKXEbJRJ8YYb1c0feK5556rli1bev3BY489JgQWnPpq2rSpqDsGMgSGtAkGQvpU+mjSQBgFf6GIRqhJf0Fbo+2QbmUiY8rwhzfBn7GC+qLuaNMI+xlLaIuPPPKId+0NgkjcqGvqnHAIOY0pi4vyUz+0C3Ch3dJOEGSBG32QMUbwCXHhH+L9vvvu8\u002Fpf0qNOnnzySVHHtDnaMDzExIIJDG2fPpr2RV9CXUAoWsg\u002F4xn1Rb3Bx\u002FAL\u002FSL1yoQbQRpCYPoYJl60b\u002Foo4scfOMA\u002FTGLge8YP0oT3fT71y0keyB8T\u002F0suucTjJ8pNOjwRfjEBoq8lPfoTxnDiQfAOzuQZ3iNf8Dh+yEe8VeZxwg8sUVB16dJFmGkL9KMIhck3\u002FMuEhHSIj\u002FkFfNuxY0eP17Ejfuq4Zs2a8nGhHjm1By7gSb9Jn0ebpc2jHAMT3KlDcKFPZe6BQJA+wG9zqiQfY8p4Fd6F98GPvoM+g7HmggsuEOVjLAD3O+64Q\u002FAgc7XbbrvNOznC\u002FIhxlbpnjsbJIcYYxkjGAXBHgE\u002FdL1++3JufwdP4ZSzGH26Mk\u002FA12MNjYMm1V9QX\u002FETdMH+hnhm3UNrAA1dddZVok\u002FQ7xpSVh36OuiJuwhhTZu9XC\u002FxR1\u002FaZ5I+xmzkkfSf5pE3TJ5IH2grtAf7knTkneMBjjNF+fPAsGy3oA+knmIOcf\u002F753olm5o6Uk7kmWHASjL6cdsJ8k7EA\u002FqJPgGdJi74BfkeoT5xg8NBDD3mKTuZpYMFiAp6lbZM3FtMIxBmjaFvgweKJvBlTVn5jjLerDGxpWyxE6EP22Wcfb26N0gaehxfAhrYBVvT9jA9sUgIX2iy4wCf0C7RVMOS0G+2Afog4+th5O30F8x3ycdBBB3kntBgrmVvRtglPWPzSb1188cXeKVbioV3Rt3CCkfDkAdzopxDQUwbyASa0T9o5Si3woIyq5B9jflkDMb7TZph3wEO0wWOPPVbUBe2XOQtEvwuvwBs84Qn6S\u002Fru+++\u002FX\u002FAcc17aK++4Uc\u002F058zlqAPmGLQz0iIc7ZM5QHJysrf24gkPMjemHukPsTv++OPFmo6NI\u002FTJzGHhBfJCHdLG2R0bFxdXyWvGZd8h4BBwCOxQBFxkuxgCzD1Yg7GGIGusF5g3Mn9jvGRexDjcs2dPb4Mk6xzmb8znmI8xNjOPYUxkfoeAmnkV80FkAszr8IuMgbkLc0vSJC1Hux8C1C1rDNbkzMFYa7FGYa3C2pz6Zw5+4403evI+\u002FDJnY17Xu3dvMediTg8\u002FwXfMx5nvIYdk7cbcmfUw82z4jPkfay3kDigmmC+ztmBuzJwdWSXyPpAmb8z9WI\u002FgH5kGwn3W5azbWA+yPiF8\u002F\u002F79xbwbGQNhyQNzetJFnoisjLbAWpk5JWsl1g3IlVlXk0fWz8aUrUuIo7ISfQEU+CsFICBE5bFgggFYAFMpxhhvscQCtlWrVt5VHCy48MuEGiEdCx8WTyy8IDoWFrAsCJiYM5FH8MIuMyqVxSgVTwUihKHjITyLRhYXMCEMQ8dEpbPAZhEAw\u002FyV8v2TYWBo0ucJUQ4YlEYDM8LsLCYpG4sbGhblP+6448SilzAIunkST2Uh+Ak+QQiC0IF8s3hGuILwhgYMBmeccYanLEC4gtAGIQ94IDxAKMLCkA4KPiAu8GNRh4CSwQrBJh0IvASfIBQhXoTGCIVY5KFcYoc+Wn6EJ+3bt\u002FeuDEKogfABfqQjY3FLHKQLn5InOkWUCXQe8DnpMqCSR2PKOg7qhvyxsKSDZAHKQAv\u002FggF1S\u002FkRFpE2J2MQeFAOBmDMhKM8CJEoC3GSdzoyOl4Gd9qHnyc6XzpH8otwEKE8wiPaLOG4Eon4+ljhB8IgOkKEjXSsKNRYKFNH5GtXIzBj0c4kh4kJfQ1EuRAS0y4oP\u002F0RdUs\u002FBE+h+ODkGLzVtWtX7+o4+At36pg4ECIwKUI4iLBmWxgwqHDygP7qvPPO8xR5xpQdGzSmrM5JlziNMd6OXvz1tcozMOf0E\u002F0eggnSNKYsDPmgDOBNeAREDJYoReA96pYBDGEF9b7\u002F\u002FvsLASd+6X\u002FxR9mwp15RelD\u002FuDOowTMQ\u002FYUxZWmSVmUjhEUM+Ew8UDrQ1mgv1CXCS7CiflF0INhDOei3e\u002FpW2tPW9erjwhOiHsASnI8++mjvGibGKD8cEwZ4jV2+jE1MsuFH0gFzhO6MUdQZ8ZBH2jvjJvmjX8dMn0b7R+lPu6Zvh0dIE+WwMca72gbhJ22cvosJFuWmTVO31B99H0JWnvRJCEjpY+Ah+kdjjBDWMuFiggWP0zfSZ9DP4J\u002F+l7ZDXwZ\u002F0lYYm7FHOcwCg\u002FzhRnj6DdKmnyQd+BIsGNfJK0T\u002FTFkoH30g4z5Y0FeCDcJT2gH9OvEj1GbOgJkykwZ5pC1jT1j6LjClfZE+uOGXMYG+gXTo61AGMLmDBzDTL5Mu9Uu4ykTwI4pr+h0EmQjW4TfqlFMh9G+833DDDaJ9wIO0ASbmjCHg1qJFC2\u002FDCcJSn8eob8YW7OgzGNfgH+oTe+qQ8Y7xD0Hsl19+KcYx6qVTp07etXEsGFl0wsdgCuZsRCCf5AMeQDlP\u002F2bMlv0OYSibMVvaEw9tDaKPpD9nHkj+UPT5eSN++lYWKLQnFMaMdwhymTviRlzwBfzMWH3uueeKfgJeBi\u002FaEOMdcwcwRdDMgppw8AxjAhiDEe0WXqIvJ23mYfQvLBZom8RDuwI\u002F+m5\u002FxyFP+JN+grYD79O2yDN+aXPb4ktjjHc6kPJSZ33seE061Cd9Okoc2gxtjjywE5I5Mnm76aabPKUTeaY9kWew8ctGP0R8+KXfYiGFnZ8O\u002FR11jXAAvJiP4hdeo\u002F7JL\u002F0G9U088ANlvvfee0V6xEe+6B\u002FYCUffRD+AQoU+h\u002F6ZOLQbfJhXMQZTF\u002FA5\u002FAbf8g5fUefwBvjRH1Nk2g1tljkM4xJtDfdTTz3Va2P0u\u002FA1uNP+4Ffql3qHx8CesR7eoM5RRFI3jBtNmzb1fheKvpK2QB\u002FI\u002FIAxgTqAJ3iSL\u002FJIfuhTqWfGLvwb8+s2ib8dRbQj2gXCBJRlv0f4oR9j44uP347Kh4vHIeAQcAg4BCovAoy3ECVgzgix3meMRa7BPAZCbsC8i7kNShDWTPhjfoccivGYcZs5GcLfQYMGeZu62cyA7JP1GvNQY3bu2Eg5HP29CMA\u002FrBGYZyDjRlbNHJb1JPIx5lHMs5hjMf9lncB6HjkQa3LWW8zf4C\u002Fm2szrsGPORUnYcMJaBz5iLse6CNkdcgR4k7UA80jm4sRDHKxPmCMbU8ZvvLP+rijTRJ7IOpr1MDIcyG7TAAAQAElEQVRi+Je5IfnAjs1GyDrJA3knT5SD+R5zQObilJt4SJc1AJvXSMuYsnQJuzvQX1KA+AUHEDoLAGMSTmXS0dBpsNChcwF8Y4x3igSGovIRuhAHZtwJQyWyMKBimOiz6DrzzDO9nee4Ex8LBmOMJ3zCjrCkhUCESTCLSYRMhGWBjB\u002FS2am0kyOn3JSRsiCoZHHOuzFGLJIRQrDg9suL207O0k6NnvLBIySCMIbFMkI0MMCOTogFNjslWfSx440FHp0D\u002Fv3OA+UFwkrs6Rxo2Cja6MDoVOBXY4zAlI4JXoUf4WljjBDCISACVxbq\u002FgKehaIxZcJD+J08UUcIbuBH4oaPqQfyxyCKZhiBEHb4h1j0I6RlRyTKFk4MYEaIiTtE3kibvGImfwzUYMAi1Rgj4qc9kT55x54nOOKP+GhTCBOJj3jocCkXgk\u002FiJ17SIA7ySafIQpuOnDwhzKBshN0VifKywAdvJjGYjTECb8qIHfmmU2eCw2AFbxhTpoyg\u002FowxnpCGegYP+A2hHXeIovRCk07fYowhqi0IJRkDHjvbEUCAPXH4+TDGeDt4Vf4hX+BMGmBO+gxM1BXhyr1t8SAuBH2UBb6knikbnuB74sSOyRhxYEYAQ3nID2khjKGvIC7cCbs7EFedoSBHGUTfDy7wOxhTTnCB3+EPdnDwTlswxgjsEXLi7\u002FewwJ2+g6fffiq2CYTrYE9c2COQpF7wSxj6GOqDuoFXGe\u002Foo6hLJlK0f\u002FiLvow6Y1wlPHxhjPF26BK3n0fio16JD3++vf80xoh+FAzok+gvmWShfKDM5MkY4ynN6a8YRxhPwBI+hNfo3+hDiJM+hgUA\u002FSKTJXaAky7vXJWF8gnhL8JkTu0xQUSBa0xZeyEueN0YI+Ik3\u002FQ9TBpxI176IITk5If84ccnzIz\u002FEOU2xniKcNock0LKST4h\u002FBA35cRMWNoN79QHcwXSRPnCmEAauFUmoo7YSQ7eKEKYJMPTlAX+pr3T71MmFms8afe0C8ZP2gg4ggP1ghsYghl2uBEP2FHvEHyJPe7wH\u002FM+6o3wuJEGYVgUYjamrO6pC9wYx3mSFm2FMmDeXiI8i1jGQtokeaJt0M6JC76Elygj+YMfINol5cePXy7C4RczmNE\u002FgiFmnj5hJhy8Th+CP9KmnfIkfmOMeFJ2Fi+UkbZOGNoDwmryyHhPWoxB9BMsrowx3klVxnOuU6Qu\u002FDRJd2siPDj4dUHZIMKQZ+oenief4EN44uRJP2RM2XhHfWNHOOKCeKcM4IK7McY7fUiaxEt\u002FQj3j1xjj\u002FX6Ujytp0sYIRzwoZGhjmI0x3joAP6RJ3lBgYUYhwlyNvONW2QmsKDPzSuqFujLGeGsX5pDwBfWC0J\u002FTUCiwUWT55Sc87coYI7\u002Fd4MbaiHjhI8YG+lLipi1RL\u002FilXghLP0q\u002FTVz0yWzUYD6Dwov27PulHVFnnPghDOkQN3xNHcIHO7s+wIG5MH0V800W3b9HKIgYe8grc1T69J2dx8oQf\u002Faaufrk7ZH6cXFhZcjurpnH6Cp988oTeuH7TLuG+IMsOmeHgEOg0iDAnJWxjvEPQtbBmh075nXIiZjbMldiDGXNzOY6hNNs0GBDKHM2f07L+ANVGgBcRv80AsYY76Yj5iFsuGOezryLeRZzVniGuRfrLubLzJngC+bIzG2NKZvvIp8mvDHG28jChhY2rLG5Gd5hPsdcy5iyzY3MrZkzMqcjXuIn0\u002Fhjns2cDLNP5Id3+JYn8zXW1ZiJHxkDihnkH6wtUI7gDyJOnvA66yY\u002FXcJSPtyYP7JO2jpd3Co7\u002FSUFCBN3KpuFNIISrlVh0cviD8CpMARR7JRDA8UiEWA5rYDAAmEhcfiAGmO8e6wRwLC7iR25TPTRgpEO\u002FiDA9p8whzFlDIPQm\u002FQ4OoQ9ZhjV90u4XZnAgvxCxpgtskoZICx5Qv47wiwEfwjfEPLDxMZsGR6\u002FuzoZY7wf96H8KAbY1YogjkUiAxQLIwQK8BY7vliksXhDaEdHhF8W2vAKDRXhCDs\u002FGbzY9YnAAa0tbnRENG7wglcQRLILFO0n9UAHBq8y4LEog7fJF8JKhJTs+sTdrwew5Z28wffkA8ELmlx229GZIXgnLfwaY7x7KCkncbFYJT8s\u002FhlcGZTxBxFvxSedLfGyG4HOjI4PgSG7Gnin\u002FgnjE3migyMPtFMwJO+0K65SYCFMx4s\u002FPwzpgQX54MQAml8W2bjjtqsR+QJDBIBctUEfQ39D\u002FikjJ2QoL3jBRwidKB+DBPxgjPF+mwE+YmcrOx3BkUkOSg94iesfwJ4fMzXm1+2LgRHBFU\u002FwNKZMEMauXhbm5IeJFXGAH\u002FHDuwioiZ80ecIH8DB+tib4kqvIyDsTMuJlkMMfp5fAgTyzWwF+JR4GPsrOxA4hB\u002FggqIYXyQNhdwein\u002FDxhxfoHygn4w+8zaQXjNjNijCOo6fsdKXNIKCi3fl180d4gLNPFf1yVJUdt8TNhIG2Tb8D\u002FrQ5+hHyhoKD9kRfw25yBFT0UbhzGoGJE4JTBEHwMnUK\u002F6AcQSFpTBn\u002FkQc\u002F\u002FYrvvh3lYScwaaNgQUkHz6BQJm38EY52QPr0I7QBFgP0rZSH\u002FpOxlHGdsMSDEJcJHm0FbCknfSjhmdChXGSCheAZgR7pk1ZFIl36SnCAr8GEPhx+po+lvOQfN2OMt+MdM+Eg3qk\u002FdgijiCH\u002F8LvKP\u002Fjh1X\u002FiHzyx48kkkLyCOf0E9pWNwJWywPfwEHVkzC+8Qdnp9yH4DP\u002FwOycqaS\u002F0fZjx55fdf+fpE3UMP8AH1A2KNAS4YEf9Mk4SHn7giT3tgDGPsNixmKS+2bUN3qRLnsgz7n+W4FvqGd6ib2dMZ\u002FcSCwx2jjMfpZycfCAftCUEpZSZtkW\u002FyCYZ0qP\u002FAzvGUsZG8ko\u002FQV9AOvgxxlgBWNRTXmMHJlzrBnbkn\u002F6bOqB\u002FpQ3Ar\u002FAlfTs7p1i80D7wCx6cSmI+g8KK0x8sZhiPmOsyrjPvpXz0GcaU1SX5+D0iT5AxxlMu4BczYwnxM4YxHwEXrn\u002FAnTyTV8qMX+yg33rHDSIOFkmMc8yv6EvoM8gvp0SNMWL+w6lX5vKEAVv4AWyJnzhIHzfoggsu8K6BZF6HYga7yk6UE36nbTBvZA3k1wHjA+sU1kDgz33N9H\u002FnnHOOdyLPGLNF8YkLf1gyt4BPmLuCJ4taxjjGc9o52DNGMNchPe6Yps2hIGD849QeYyDtAN6njhgPufaNtkLejCnjedIkbZ9If2cS7ZK2Qv7IC2Pg7xE8RL8HxvQjtL+dmb\u002FKEHfpxpWaNuRtLSypoZaN4ytDlnfNPJq66rFfSB8+8JA+zw4rumvmcrfMVTRjgX749FU98fD9euCRFzRkzFLlRbYuaqZmfDJYjz90r+596HEN\u002FmSGMvV7n4gKNs7Xl288p4cffECPv\u002FCeJsxbr6ItgkSVtWSaPnvtST304MN67KX3NWVVnsJb+HGGyowAczhOTjIvY\u002F7FWoW5LGtj3Jinsuma3fJsGGA+wrjCOoy1NBsV8MuJaNYojJHGGG99YoyR++xeCBhjvA34zEeYM7F+Z37O3AN+YFMTchvkPJyuYB0Ab7GuZQMx62QImTfraebcvLP+POmkk0R8xpTNt\u002Fx5Fk\u002F4Crkd6y7mz8TNmol5NXNJ1i4+0vivU6eOt5GbeThhkScht4O3SQMZwsknn+zdYoMcAbmmHwfh\u002FbgIi+zCn0dy5Rfze3ie8vhhfP88Kzv9oQIEgACfxSUVyPu1114rdhJxvH3cuHFiByaLO2PKOgHCMJmlw2Dxx11jEFeSMBFn0mqMERWD8JlFET8SyISXSTpERbNYZHJLZ8PCmwqCAakgOiniR9DlC3GIj11BMAR5qAyVw2IeIS1YspuTBkW+wRrymZryUH6E2NjDmDQ2dtkiBOD+eRb9LIZgfDAlnl2dKAu8Rf3DIywEKQ\u002FCdwRXmBmYwAZ3dvBzdIxOiTKjSb3zzjsFz9BgqXsEdzR0FoUs1uEZFB9oNHnSGXByBMwZ8BBCsJsWfzR2sGW3NNceIXDGH9e5cLc3igqEOAh8fIx5siClk+TaB640YtHPcUnyi3KO\u002FFKHlIk6pV2w+OeoJYIPhNt0qAhQiJ96o74rPglPu0MYSVjwQMDRpk0bT4HEQpcOlzD4pUMmbwhjUBBw9A2FGVjRQRIOv5SFeuCdNOncWWiDJ0o2Y8raNe67IoEpC3n6AoT81BfYoLDAHgED7YZywyucyOFaDoQUCHRRuIELmHA\u002FIvwI71BWwmBP3cOj4Io95GNGmwM3nxBU0Mch\u002FCAvXIvEAAhfEYb+DL6FP3AnfvoyBlYEFwgwiIv6Iy+kyU5ZwpIPFF4IUBiQENjR\u002FxIPT4Qa8Ad9IhggWOL+RsqHEA7lAHxO\u002FMRL3uFd+IQyVSbyeR1cKA9E\u002FsERoSftHFz4bSn6SeoaXmAcYvILPlwPBGbERTwII8GEd3DhCTFO8SR+cGPcw4xf7LgWiF28XJPGTiGUBQhfEeyTB+qfOqZ\u002FYHLDeAl\u002F0LehiKTfQrCKGb4kPvyRR8LTzkmHemJiTl9BPrDz84CZcmBnjBHpwXPwMLzG+MBuFuLFL8SEh3QJA8+DDxM4zNhj179\u002Ff5FvTkQRDzuFuRYFPkeQ5qdPX4sAi0UDYRmnqROEdPAycZIm\u002FRsEL6JcRAiIUo\u002FfYwAX4iQsadI\u002FI8SjX6RPJz7aO8olhN5cpQRGnOagrKRBvfAkLZ6YSYt2Q78JPzDmkg59P3Hir7IQPEB\u002FRl3zDlFWiLbPXIl3FnVMoOkzaP8I71G8gzl1B4b0RZQb\u002F9QJhBmiXpmPMC9jwcj4QjxcIwXW8IDfruhr4VM2sDBnY\u002FJOPREP\u002FRRKAQT\u002F+GGso\u002F0whyPv+IHIA\u002FNLBLsV64R38sVYyThMHhhD4WvGesYo2g\u002Fx4gbf0wYR1jOuw0PnnnuuSJt8khbx0e7gCewhrg9kLKTMtAuUPvQPjOUsACgzijNOOtGXouijrdCv0CaIg7GcxQ3zB\u002FpZxgHCMm8AF\u002FAib8wrwIcrqLCDJykPi22uPgI\u002Fyk1eedLmyTN4kT9wAi+IOiRv8Dn9F27ETT3hxlgBLrRf6px5I9jT7xE\u002FRBjaGPFhJh3m06Ttm1H4MMdB8cX8nvgpMzjghzwgYAAPxjTcmHcw52LuRZ7II2VDgcX8jXLzGzX0eb7ClrgqO4EjGMGLzCnAgn4K\u002FqDfYp3Cwpn5CvzA9WTUEbyPgoM27GMArswDUlNTRXiUBYzpjPfgzJwV\u002FMAebEmH9FBKgz39MW2P8Yn2Qxugn6YPZEEO3zFuwbf0kz6fUQbyAC\u002Fw3JmEUAlFNn3W9qQDLzPeV8Trz4XP05rpUzRx7DiN\u002F368R9+PHq0FaRXE3esmaMhzT+iZF4dq7JotpbCR\u002FDRN+fAFPfnC2\u002Fpq8nLlV0y0OFNLJn6sl59+ToNHz1VaQUXHnfWepdWrPtWIwsba7\u002Fj9VLUoTQunjNHYMeM0zpZx3JjvNXbCHK3PKlL+hkWa+eNYfsCfiQAAEABJREFUfV\u002FuNnbUaM1eWaDSzUVcr1l2XT\u002Fm21GasvYP8hst8YTLE7\u002F9UTPmrt+MQ7hgk5ZOHadRY6dq6fqcLZUIxRlaOvMnjf12nGats+lukcQGzZ\u002F0g3Ubpcmrw1u4\u002FK4hnK\u002F0ReP0xZgFm\u002FOA\u002F9KsxRr14Tv6YdpKjH+SQkppd7GeOOA73frMNJnNuPzJ4M7bX0IgsvwHDXvlPt18yQW67tY7dPvNl+mMW67XFfd8rQ0FJeVxbtDIh+7Wv+68QNcP+pf+Neh6XXDnv3T3QyO1odzHlo9SZaybopdvulbXn3uFbr3tdl1\u002F2Sm64bZn9dmkhcrzPEe1dup3evv+G3XV+ddq0G236saLL9ONV9+rL5ala1vNd8qL92rQrbfq1ltvEWMYdOvt9+v1KZy8iig\u002F72v966Ib9PCrH2qel0b5P9sul4x\u002FTtdeea0efO8HzamgucmbO0HDH75CVz41TkvWFpUHcI+\u002FioA\u002Fd2HOwVjG\u002FIs5IuMh6xjme8xxkI8w32NcZb7CWHj33XeLDZPYM99CZvDAAw8IYTSKd2Q6rHHYPIBMk7nyX82nC7frIgDfsM6CX5jLMe9ivoX8gDU58yxkSpzyZu3F\u002FJh1FsoK5t24M79lvs8ch9\u002FjYMM6MiHmXcz3iK+oqKy9kx5zePgJPsOPL8dg4wzyHOaDPm\u002FzbNu2rTcvRMZAeqx5mGuzbmPOzzwfXqcMyJ2QSZAOqDPX44k5MzPT+71C+Jr1NGUlPtoCaxj8kh7+dxcK\u002FF5BAIUOgEUak2UmzVQqO+\u002FoDDi2zp3SdCBUPP6JjyeaJxaBCDeYcFN5hMOOOGEqJuUwCu8IfmAOBBosjBAQI5xgYs\u002FilXQQ3BA\u002FO\u002F6oEBavCMuZNBtjhKCGCT\u002F+yAN+d1Uif+SbHdvgApMhlEXwjLmNFWqzeAYfBDX4Z3HCLi0WyAgkwJTFKIwKzjQEFtoIRREM7OrMysKKgYQycjwfDOhUEPIjvMAdAQMCHBQJCKrZ1QZGLPQYoMAK\u002FuKHxBHesdBmYU6j51QSu12JmwUmPEbHAEYoQFj8gSedEemBGfGBO\u002FxMRzZnzhyRL9KiI4IfWWgi1ENAQr3Ac\u002FAidUY8DIrUKzz7+uuvi4U98eGXOoGvWfTut99+3rVL8CttCxwQAOKffCCgwT\u002F5ZrFM+RD0IBCkg3r00UfFLuh27dp5R\u002FUIj1CKzhN8KDMdNRieeeaZYiFOu0W5iD1CMDBCsEWeEFSRR\u002FiSNomgh054V21DFfMFvvASZUOQCk\u002FQh6CMopxgBz7gSl+GIJSyMeFhAgOW\u002FI4DfnCvKGxgAAP\u002Fww47zLvCgnTBCT4hPuqfesIeMsZ4P9wMbyEcQvCAPwZQ+komy6RDHZJXBOEIpuEtBhz6QOocwRuKQHgafmWgZbEPb+MH+4MPPljEjVCTdsLOFfpl8k+Z6VOfeOIJkQ\u002F6VcpsTNnVX9Q3ZYKHaCcVy0A5\u002Fpj+OR\u002F0DX369NGyZcu8a5wq5h1eQHmOG22QstOWEZaAC+MJuyDoPzlBQF3QHmi\u002FYEX7ox2CC\u002F0rdYbAk3ZmTNmVL4TBHiUH6dBWmVjwTv9E3aCo5Z510qEfQDhM26K9I2wiDniIsNQz\u002FT+KUspCPZF3JkvwJv0f9UwfheCLsPA1k3vyixtxMwbyTjmZyPj1Tx7oB9u3b795p7hfe\u002FQBxEcf4Ss8iIP2ZIzxftOGiRj8BQ\u002FBr\u002FRX9KVgTdnwD76UBQxoS9QRQmDiJjx9CjyOUptNFGAE\u002F9J3w4vkkePBLFTov\u002FBDWgiIqT8WLvA\u002F8SBkJU36QnDihAvlwI46A0PwwUzbAhvGTPLGpJB6p58mP7RlH4td\u002FUm5mP8gKKd+KBd5pgy8Uy76ePAEf\u002FgF\u002FLGjX2NuwLhFubEHV\u002FCkLuh76BepV+qNNkQdoIxifKBtIFSFF+mLmjZt6u1iYn6IHfWAYgIBLPEZU6Y4Jx\u002FMTagL8kA9M56ymGRuQ5nIP\u002FVFf03fDR9hD8HH9IXUHWnAW3fddZeob8rJmEgfDX9TTsqFgBk32hrjPAJ36p1xGXeEzeAGT5Av4qU\u002Fnjlzpvc7SvAyCjj8Mu\u002FgPlzGU9otc07yCHYsMhhDKD\u002F+xowZI\u002FibdkTeqSvioJ\u002FHjLKGcoAtbZd2yvyC8LQt+nnmF+Sd\u002FBGG8ZsFOO2TzQmUg3Getgdm1Bv58\u002FsvyoQbbYU2y1jh40I9Mj9AAYUgnrqnvmk\u002FnIbx641+grxQPvJJPaFUpuyMTbRZ5jBgy6KKMpJvTp7QhukTGJMoK\u002FMI+I3ywAvGGDGHBXcWZtQn8RAWPsBfZSfKQR1wog6+pP7he8oMTrgxn8cMwd\u002FUKxgw1sCP1A3rKBT28DdhaEfMK2jnjAucYMRMfdFmmMvCS6RHW8ce\u002FKkf+gz4ACUK\u002FI1CkWsjSZt6wh5eoD2TJ\u002FxQD8xvUJ77SmzsdjTBY\u002FRffyVe2grtZPvCLtHnn76oO60wtHfvXuplqXffvrry+2hZNJMe1qkXXaszrrhOV116qq677U49PwbhZlR52fP0\u002FEVn6ZITL9O1l52lw8+7S69+8r3SCJm+WNPeuV3nnH6sLrr6Cp158hm6+sXxWrR2O4T5xLOdFNmUrhVfT1aTlt20f1Upd\u002F1q\u002FfjRI3rqxRf0wsv\u002F02uvPqq7bntFM9dv0sJpkzXkPw\u002FpiRde1Isvv6Bnn7pfIxcWqAhBf2SmXhx0hc5+Y6KWTnxWRxx7nB768XcyEylW3pof9MrVg\u002FT69+O0ynotWbtU3z5yqR544wN99\u002FVbuvO8+\u002FX5tMVlO+5zZuvbwXfp2le\u002F0Xefv6X7Lz9bT01JUxbwROZp8MODdMH\u002Fxmr+Dy\u002Fr8jNP1L\u002FG+oJvG\u002FHvfSNFyl01Wt9MWVqWjkq0buE4Pf\u002Fvt7UqtaPatqn\u002Fe6G34Rardldeozp3PKtRYTK3DS\u002FOagcikKtpUydp8E1va\u002Fz5X+vnxem2Pj\u002FXfe3X6I17b9XwNYW2Rm1y41\u002FWE4Oe1MczBmro9AVaMH2oBs74WE8OekIvj7fuW39z05Ux8n5d\u002FfpX2veO5zV65mSNfOteFQ27Tw99slBzVtkAebM1+6dXdOWr36nvi8P1\u002Fazpeve+01Q47D868uV5yssstZ62\u002FGZOe0cPPfywHn55jMaOH6NR7\u002FxHDz9glTb33603Z0lBs17Pv\u002FxffTl7qXIrBrXtJX\u002FTZD357JO67awXNH7abGWXu4dtXld8+ZyenbhR+cXl\u002FVC5m3tsHwKMv6ylGMeYa\u002FjzDuZPjI+Mncxn77vvPrHWYq2M3379+nknUrn2GjkRYzTrdtZRjz32mJAV4J959eDBg4U96y\u002FGoO3L4e7ge\u002FcuAzzEnIs1NfMj5vysO5ANUOesPVkzIE9o1aqVmMcyZ2rSpIngMfjlkUceEXMv7OAbeAxizsWGZNZQuB933HFiXs66gXSYzyMnZ56Pf+QDzOXxy7oVf+QPYq3GGpl5OGsQNmsiQ2UuCb8zP2Q+CRGedQFxEy\u002FrPdJlHcH8lDUNvEw7wJ15OfIrZE7MLVmXb\u002F9ca9fkExMIKvBHWTOm7J50FmqAxgKJBRBAQFQ4E1cqomJcmGEeKgp\u002FEOGwww3CDYEx7xBp4A\u002FCjXiNKTuGRDpMzvFHHLjjj\u002Fyw+wftGlo2KrdiPnb1d8oBLpQFQQOMiJmFD3iDD+Wl3DA6\u002FvHDwh5McOMdf9iz0MQP9oTZlctP\u002FvwyUn6fEIBVbGSU03fzywYvUGawwg0hAeU3xnj3cPv+4CH4Cj4hjJ8m7oSDcAMnMCMe8kT64Io7RDrET3gwJm3qAzN1RXyEN6asvRAGwh\u002Fu+CMNnsSDPf4xkxZxYYcbRHrkHfdgMOjdA+3HQ3mIG+Idd4jw5NkPQweImXTJM3EShidlxB9xEg4z\u002FsCIzg4BCYo1Pw+47erkY0gZIb9c4OuXk7L7buAP1vjDjrqHwNQY4x0r9P3jThwVMQAz\u002FBMPWFZ0oz7gCcJBxEN9EIYn4bDDjfT9uOFF0ic8fM+7Mcb7DQjMpOHHS12Rth8PT\u002FxDxhjv6hbfL+kQnokg\u002FSXhqFv4Aj9gp0r0AW\u002FyTrnAauusgyduELjQpxDGGOP97gf2EPUA\u002FrQTwoAdPME7uFBfEH6wIx1wx4y9nwdjjHdPPnH6aVGXmCHff8U8+Hbkn7qBL3jHD2lgJixEXigH9YY9YY0x3hU95IFykDfKgT\u002FCY6Y8hId49+PHDSIt4iQ+8m2M8fie+Cgf7sYY7ygwcUD4JR7CQ8RLmsYYj+fwgx3tTvaDf8pXMS7KYIwRaZMuixFOK7D7xRjjxePjh1+IeOBZ4sGNNCHGTdKjfjBXzDfloD4Jgz15g\u002FAHVtirEn3IL+WEHyjP1lkHB7D27Y0xnoKQMkO4G2M8JRh4gitxwi9gChHWGOO1E9xxo38gLHFAvj11DL7EhT1EfSK8ZUcUcVHHxAHmuEPERRlwI338GVOWJm7UM3YQ75SJcD5hhgcJa0yZUtJ3Iy\u002Fkl7C4k9eKbvAE5cQNDP188SRPxG1MGW8SF\u002FbEAcEz5Bk\u002F5JM8bF1+\u002FPhpk3fiwD\u002Fp0VbJC+lixh\u002FxYgeRPvXru+FOGvghz37aYGxMWT1ij5lw5In0jSlzI13ihcgH9UCdkQ7kp0N43500yR\u002Fu5B8\u002FpIsZe2OMN8ciTgh7MAUHwlJGMMMNIgxjDm0bZRbxUT8V\u002FVA+7AlfaegPMkp5fNzAAaLM2OFGfWGGcKMfo36oB+oNP8YYr+\u002FFTHLwAnjjn3Dgjpm4jCnzixuEPfUHP+AP\u002F6SBPXFhjx1+IeoN3sAe\u002F+QFf+QXM0oKzLsHFSsrfbK+6fWu1mzKU1FRofLzsvXBwIAtXp4+uv1WDf20oT7JLFDW+lFq88YDGvrBcK1VsUomPqorh1TTcUOtcHPlbH1z5Ju66qMFmro4qrR1S\u002FXeuc+p831faF72Sn331An68brnNCVteflucxu9fVszY7LGf\u002F2dvvtmlEZ9\u002FY2+mpWmohUzNG7UqDK7b77TN59P1PJi\u002FEuRlT\u002Fo83ee08sjp2tVuV2ZS9n\u002FrJwSzVjaRnX36uJZVGnSXicMekevvfi8XnzxZd179qnq26WbaiTUVmxOurJ73qcHH39Vr73yqt58Z7iu6lVNSSEpY\u002FhzunXZ2frqkct02k2DtWxQrgZd\u002Fv6WQlwvhfJ\u002FwSTVbHmYrrt\u002FLy3LyFNY+Vq1\u002Fmt9HjdA5939sO6843ZdeUlzfTt2hRZbSe\u002FqqXP05ZJDbJxXatADT+mxMzpq3uCJKsiNKueb9zRk7uF659+X6exbXtXYm6vp3puGalN5UhUfJRtn67vPvtEP01eqTD0RlcJFKglHZDyPMapZu4n2P7CNEq3oPLe4zDZz5SItXr5eeWWBtHHRz1qwLFMF5TLu3MWTNH9Fvo3HRpJ6qE475HUN\u002FqksrLVx352GQIEycrM138Z\u002F9\u002FGt1Lh5NSU16K52TbqokaZqZnZZvU74bKy+sX5avPKWTuzYSq06nqi33j\u002FM2nyjMSN\u002FrQHJzSvVqJc\u002Flk78j\u002Fodc7EOat9VA30ipS0AABAASURBVA4+So\u002Fe10yTXvlBuWvXqXBFmhZ+94503Ju6uE9f9WrXUSdfdJROuaGrdP8wLSjKVTl72HTKvoGYKt5Lt6dGacw332rU3BxNvUFaM+wdfT5yooLBONWyPhJCwXJ+tAa+to82JoY3qfgtXfzKOM2anVVmDhgFEiTFBrYMY63cd\u002FsRYOxj3GJewlhKDIxp1apV8+QpjHmMq9gxxjHuMlfx35lXMd4yN8IvhB\u002FsIOZajKf4M8b1EeC7u5ExxlsPU\u002FcQ9Q0\u002FMd\u002Fy+QjeQrHAjSmZmZkyxgjewD8Ez4ALYZhvQdjDmz6vwWPE4\u002FOVbyativ6JC36DZ4kTIhx8ixvxQszhcDPGeLIj7CD8+PakT1yEN8Z4efbn4X5eCUP6lBU38kf4yk4mENCqsa8r8GcKAkAViUmyT9j\u002FVhy4Qb5fnph9\u002F7xDFc34gba235YZf8YYT8OGwBbNHBWFvR\u002Fnrv6kXOTXJ9\u002FMsyL55aho90fvfphd+emXwS8\u002FT+wq5hkz9hDvEO48sYN4h3x73qGKZt4h7CHCQbxXtK9oxt2nivb++x+Fwx+EP58w+7QtO9xI03fjiRl73nlihnjHDuId4h3iHfLf8e9TRXveIfzRsY4ePVoILNhJbcxvD+z435WIMkAVy4iZPPKEtnbDDvLteWL2w2D2ybfHDcLsE+atCTc\u002FLE\u002FMPmH2ybcj\u002FJ99J6zvn3efKobf2h3lB9drsEOYkwtcWUQ4wuC3shH5Jv\u002FbyrfvhjuE2ffHO3Y+Yf6zVDEOPwzxYI+Zd54Vzb6db++7YYYqmnn3CTfCQv47T58q+sMOM0\u002F88w75Zux4x25rwt4n3Px3npgh3okD4h07nzBj75t5x8438w5tbcaOCRW79dnJ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Pse0UfTLrxJMz3dQVjDz\u002FqXdOEV2loF4AXc6l80guC3pqo06KnVI+doKsLcwvla8OODWrtvnKo3iFHbug1U7ZMPtGZNhg2dqZHffqdXmx8pxcas4+ZQAAAQAElEQVSr7YFtFfvoHZqZbwttJdFf3nWNxeISWdm09Vv+jUb04+VGHZ5crKqtD9aVz81UvxmzNXGGFAhGVRKOqGa1OB2w\u002F6d6c8r3WsAhAK3VpKlv6OiCHkqoX1fNmyWr1Yyb9eQnpeoaW1WtuzRRyprrdPnQiA5qFKekYHlaWqjxX0iHdDO+hXvuLASK81RcuNHGvkk5+gXvvGKjQmurjRvEoYpD9ktVPWt++rQh8ljU\u002Fh9y2tPWpp6q7n+ofdpvcY42bEpXllVoVIlLUP8rpXmPjdWCcbOso7RhxTqNOP9T6YTeiqvaWLXrxavtkVZNcu9\u002FNG\u002FtCtnuThlfTtK8tz6Suhyj7sF4xXkhf\u002F0vWK2WatSqp7pVY3\u002FtaG2CnGqyz83fwOY3RRWxaVVRly699PBj+2v0N\u002FM1\u002FifrXsGPNe3wb0lEKnLrcbcWs4z+j89xfZlANKCSQLwjh8Ff4oHiaLCsPVt+yszJV0lJqYz5ZRz5rU70N7raqELBgKpXTd4jCbD21LJvb7lTkuIVZxcF2xvO+d9z2lZSQqwS4mP2yL7E8XkZn1dJildsKLi78IArxx46N\u002Fgz7TlqhS5\u002Fxp\u002FzU9Y3OBwcDn8XDxhjXN+9nX13tZRED7OwFS6zNto9qJEue+JePX9ZT7186Wk6496vlXvQW0p7q4NXvAb3Zes95Kk\u002FvacPvpU6XfSAHrizm3ULqUa9U7VkxNVSxgJ98\u002FnXKjz9UV111OnqmSDFtuqkXnd9rkH1pmvSmPGasfIUvTD0eDVrV8uG9b95yleWNaTrqQvP0qmnnKxTzxulzKVLrVDUWg85T0edcKJOObu\u002F3lolHTx\u002FvG7XGv2rW13V2udf6nbOmbr8stbW4y\u002FfJCv079JlnmYtHi\u002FEyJ5L2s9aOf4zde5dXa3qavOn5cnn6o7rVuuoeokyxqjOaQV64PUTlJxkBQb7\u002Fkvj71uiTgnGuoV03NhntOSlP1B\u002F2AEvGilSXmmpSm0qDVruo+tOnKP+LW0cCW102KardFXP3mpm3WJ7HKJ+ZyTr5jbVZUw1Hflub319RQPVS7aOHa\u002FWndcZ9aweY90C6v\u002FqY5ozeAv1h2QC6n7\u002FZ2p+bUvrxygYv482nnS1rupWquLiEhUXlSic0FAtjv9UF80\u002FRq0DNg+mvnq83V4TruyrHvUktWygGJtHHbG\u002FlFRVqtNVTRMbShecoiYxKQpaL9534qu6bfFtumhv4xndv52IQGp3tW56go7XSJ3S4lzd\u002FsRzevDi\u002FbX\u002FBffqE5vsw6c2ErelVbngeh3fxFosPEPxxlgeiNcZC625yfG68UJbl0V5mnJNFdWueZbu\u002FyRfgepV1fCKF9VZQ3TVKfvIGKPa+\u002FTWvWqo285oopbtQlL9zqq\u002F\u002Fz06Sh\u002Fp+C5NFLJ+qve\u002FXI\u002FMlK5+8nDFVkuyCWz5jZYfYUKZsKXLL6aAff3kuUd07lED1O\u002Fg\u002FXTm3a9r\u002FJIYxQStBkJhiXZj\u002FahmF3U96N96vA8GSxE7gbSPnfHlJGZKUoJSEmO9Pv3vGnddOskO763mHalVkhQMBDxcqhSmqfSxGIWfrxTk8rkL1VPp4zFKSpvl8RH9TKyVR\u002F9RD+q523\u002F00drWx7pty3qPsNuTy769FcyACm1vOOd\u002Fz0HAzvPsZG\u002FPKa8r6a8RcH3qrzFxNrsrAo7bd9eadeWq7AhErdzJtc\u002FtrcUt5\u002FjbG3oX9R\u002FbVZc+94PHD5QvOvpM1dqc1RSd9HUZr+A27X\u002Fnq62VlXrOsUlqdtSTv4QbfIOOaR\u002FnOUkhNejUXw+s8cO+q0t6tVA1U+7sPTrq4kHDfglvJ8jRWaeq9Z0TNYv3CnRvUxsgYX\u002F9u4LdpNevVofNUnrrzjeloar1uU4xo2dpzIyyvfGqva8G3vWOLuvbWSn42Uw11POc\u002F2jl5jif05GNkxTjuQe17x1fVcjbFWrm2f\u002FOv9gaanr48\u002Fr6jgu0D94S6qvtCc\u002F9Ese9x6hTXR+Aaupy3CCN99P+6QK1rZVMKEtBdbzif7+Ei16vttZ266+pNkDD\u002FfD2+dK1XayXqmp86EN64bYjVU1SXN3mOuH58joI2+dHV2i\u002FVj4K7XTMRZ8p+p\u002Fu2quO9awGOmHQu4q+3Eu1q\u002FmVnK43H3lBbV65Ti0UwJOjnYpAnLqddKIue+U2HaQv9eh1V+i2lyYoS3vp9q9W6bq9UspPYRyoZ2Z8rSsOaCQFE5QQlBodcIW+nvGMetn8FYcLNOoFqdPlvXX0SSnWJkn1W52ukT8+rYMlhRLi7f+uuuXtIbpoYG81tiYpSfsOOEZ3D3tYJze3FvEB+6+Tbhg+X\u002Fd2q6fNLGFt\u002Fa8JJXqvFW5L88xl\u002F6JS1CgZQ\u002FEGTfv0C30z6ke9tyxfazOMTAAei1PAGHx4VL1rRx1w81MagCn0iz1GRw6B3REBxlXbULyiRY1tc0n2NdG2SEeSw+DPY2D5JmrsQGDZ589+M6wOOmCDWK77s0GcP4eAQ8Ah4BCQg8Ah4BBwCDgEHAIOAYeAQ+D\u002FjYAxxhN8\u002F5WIEKQYs6cLDYOq26iVzj5hrcZM\u002FEILiv8KkrtpmL8g5VhmFR+PBV7R+HOra49nrb+LLQL1dej592t0tFT52ZnalFVi+4T5+ne\u002FBoqxwqrN2ah6qJ4Zt0LR0nzll0a1YtwzOrQqrmGFw+P1jtqqb4ejhEIEWwWTVa\u002F7lfrWKstK8gtsnJP10BkHqmmcfvmYOupy7M0autgqywrC1s80PXrMXqpa0c8vvtX3ye+tn6i+P66C5ebXGCVXOV0TbHrRvALPH31U8euX68SetdSq\u002F4vW7hNdfkx3Vdkcprq6DbhKnxHmpaPVrkn8Zhf3sosh4LLjEHAIVGoEqiuiJkfdpb8wNajU5XaZdwg4BBwCDgGHgEPAIeAQcAg4BLYTAefdIbCjEWjSpIkWLVq03dHm5+dr\u002Ffr1Sk729ltvd\u002FjdKkB8PbU5+hE9etaharJbFezvLkyxap7wgqa9f7yqB5yI5O9GXwoqIaWqqlfhpMR2pB6JKDp\u002FkhLPOUH7Hb33dgR0Xh0CDgGHgENgT0EgagsaDYedAsTi4L4Oge1BwPl1CDgEHAIOAYeAQ8Ah4BBwCDgE\u002Fp8I9OvXT5988onmz58vlBq5ubn6PcrLy1N6erqmTp2qVatWqUWLFv\u002FPHOwmwU1QsYlJiouV+\u002FxlBGKVnJrghCOqZJ9AjBL3vV\u002Ffv36fTq6nnfVx8ToEHAIOAYfAboCA296wG1SiK4JDwCHgEHAIOAQcAg6BnYuAi90h4BBwCOxYBNq3b6\u002FDDz9cY8eO1dNPP63nnnvud+nZZ5\u002FV66+\u002FrrS0NPXp00cNGjTYsRlysTkEHAIOAYeAQ8Ah4BBwCOyWCDgFyPZWq\u002FPvEHAIOAQcAg4Bh4BDwCHgEHAIOAQcAv9vBFCCXHTRRbrlllt08803\u002FyFdf\u002F31Ov7441W\u002Ffv3\u002Fd9ouAofAn0LAeXIIOAQcAg4Bh4BDoNIj4BQglb4KXQEcAg4Bh4BDwCGw8xFwKTgEHAIOAYeAQ8Ah4BBwCDgEHAIOAYeAQ8Ah8DciEC2VIrmWMitQthQtKctENCJFMiytsLRaihaX2W\u002FxP2rtC6RIlhTNty7WbP9v+bV20TwpssrSOilaZJ2xs\u002FFFbHoRm37UxqGItS\u002F\u002FRsMS+fDI5lPWf7mTyJdnb\u002F34drhTHoh3z96GwQxttvMcdug\u002FpwDZoXC6yBwCDgGHgEPAIeAQcAg4BBwCDgGHgENgN0HAFcMh4BBwCDgEHAIOAYfAP4OAVQqY+EYK1uirYK0jFKzpU3+ZxGY2TyUyISlY61iFGl6vUP3LFEhqapUShdbN\u002F6JgKFKwalfr7wgFUntKARuoorLBpiMjBarup1CDqxSqd76Np7Vk8uyzjYI1D1ew1pHWvZtMMEXylCARmbhUmYS6ZRRfVQqvtGQVMVbxYWKrWPv6nh+hKCG9YIwC+I+vIZlCCTsTlImvZam2jTuuzM7+39FfpwDZ0Yi6+BwCDgGHwG6JgCuUQ8Ah4BBwCDgEHAIOAYeAQ8Ah4BBwCDgEHAK7PwKuhLsEApE1imnYR0k9L1fKQTcppe\u002FNZdTnRsU1P1yBxPqKa3OVUqy5ymG3qEq\u002Fm5XY7XoFkq3ywiohPAVDtNAqLjraOK6xcdygxK7nK5hUzTpxYoNSRqRggk3nWCUdcION4xalHHKzErpaRUjdIxTX+lglH3itTeMmJXY528bVRpxIMbGJ1u0cm96tSux+hxL3\u002FZfi2j2rUKNrrPtaxbU6SYk9brd+Trf6j9U2oYhCNbsoodvNSux6i0J1j1K0ZKUCSW2V0PlqS9daJct+NmyO9bvjv04BsuMxdTE6BBwCDgGHgEPAIeAQcAg4BBwCuwMCrgwOAYeAQ8Ah4BBwCDgEHAIOgX8AgWjU6iaSmyimblcFa+wtE1dbClWXYmpIAau0aNTLKhPOsYqFtooUFFr7Korf+wTFtz5SinJlVakULLV+LlJs8\u002F4K1emimDodZWISrHv51VSRPAWrdlRCh5MV17iXd3OViamq+DYDLB2vYEo9m2RrhWp3UqjWPjYPNa2fTAUSqymuVX8ltD9ZCW2OsOkepZS+l6vKwdcqVO8Mq6A5WAl7H6f4Vv0kmw3+hWrtbf2fooSOZyixy\u002FkKJLWQSWyhhHbHWTrBptHBi3tHQl1UVKScnBwFdmSkLi6HgENg90XAlcwh4BBwCDgEHAIOAYeAQ8Ah4BBwCDgEHAIOgd0fAVdCh4BDYNdAIOr9lkZE4ezlKl72lYoXj1Dhz8+qeOGLCiQ3swqJqgrnrFTOF6eqeOlXNtMBq4DoahUcBYqWrlXcXlcqruUARYtzrJ3VRETCinpXWKn8k+EpIkLVm9l41qlozhsqWvK5SjfMt+Z0FS\u002F\u002FTsWrpkqRYlnthKVoWTjyFbHxRcMqXv2j8qe+pUjOWgVSmlrFyQDJpuN5DFs\u002FvKDNsX5tpjAppl4nxXe8QYpaxY2NJ2rJi99z3XH\u002FUICkp6c7BciOg9TF5BBwCDgEHAIOAYeAQ8AhsJsh4IrjEHAIOAQcAg4Bh4BDwCHgEHAIOAT+GQSM8dINJtdT\u002FF5HKGGf0xXX+nQF6xwnhVEehGVCCQo1vkDBpIae30BcqqdnCNU5UoldzpUxMSpeMc7qFyooIzyfVpkRrGGVFjXFlVYmFKeYRv0UU7ezwrkbVJo2S0WLXlRpxlqrqAh7Ibb1L1paoNINC62OJLfMORAqe27zv00T5YgJKK5Ff8XU28vmK7JNnzvCskqVKmrUqJFTgMh9\u002FiQCzptDwCHgEHAIOAQcAg4Bh4BDwCHgEHAIOAQcArs\u002FAq6EDgGHgEPAIbBLIFCar0hhpqLhYpWkr7Pv+VZp0Enxew9QOGu5StLmyMRXU0rP0xSq064sy9GIAklSUo9rFazaXCVrp6o0bZJVhARk\u002F1mFiXXkXqpo1L6nKhCfaO1jbDxVLVWXiUlVfMtDlND+eAWr97BuRhKkLT\u002FRMmNMnc5K6XODQjVaKlqYrpLV0xS1zV6fWwAAEABJREFUf2Wuv\u002F4fKc5R6Ya5ClWpr\u002FjWAyUTlNWwWNrx36gtYyQScQqQHQ+ti9Eh4BBwCDgEHAIOgd0GAVcQh4BDwCHgEHAIOAQcAg4Bh0AlRMAYo8LCQhUXFysvL8+Rw+B3eSA3N1clJSWVkNN34yxbnUO0OEuRvLUqXT9FeWOvUdHibxQtLVIwqaaiRQUqXTveKjimqGDe9ypZ85MFI6JouESxTS9WbKNe1my\u002FMUnWfLRkFQ0mobpim52maHG6oqWrFC1crHBelhQpselsUMH0p1Q492NFw0UKJNey1EaySgT9zof8FK9bqYL5Pyhv6jsqnPNwBd82P5atoqVpNh5OethC2bSKl31p01tvlSZtZGKrWLdohTA7\u002FtWqfv5cpM6XQ8Ah4BBwCDgEHAIOAYeAQ8Ah4BBwCDgEHAK7PwKuhA4Bh8DugQCKj8zMTGU6chj8CR7g9xJ2D87fnUoRFSc8gql7Kb79tYqp28nqMWKsAiNPgZSqCtXtrkBMFYVz10gxKbbgAYVzVimQWMcqMQqtvyzx+x6hOm1lA8pYZUioZivFNL9Uib0+VGzr+xXJWalI\u002FkYFYlMUU\u002F8whWp3lAnESPx+R7hA2tbpD9mP1WXgVLJ2ovK+PUS5n\u002FdSwZQrbTjrhoN9mPhaSuj5jBK6PKdAcsMyRUfUesmcq8KFX9s8FskEY63PnfsN7NzoXewOAYeAQ8Ah4BCo1Ai4zDsEHAIOAYeAQ8Ah4BBwCDgEHAIOgUqJgDFGxjgyxmFgzB9jUCmZfMdmepeKzZjqKt00T+GM1Qqm1FbCPkcqpkEnRQo2qmjZRJWu+1nRwmyh0EjufoZiG3RXJG+1iqxioXj1z8qbPFR5P0FDVLJ2sle2aGGmSlb\u002FoIS2\u002FZXY4XDF1GuuSNZkFa+aKoWCim\u002FTX3HN91OkOMfaTVF40zcywZAE8dseJuDFI56YFZQJxUmxVmkSW9e+N5aM\u002FQaC4hOs3kLJ+5+rpO6neYoYWXsTsgqccJGK5g9TybrpeJOXhimP27PZsf92Xsw7Np8uNoeAQ8Ah4BBwCDgEHAIOAYfATkeAqyLS0tKUk5Oz09NyCTgEdl0E\u002FlrOVqxYoYkTJ2rSpEmOHAaOBxwPOB7YCTzwww8\u002F\u002FLUO2oX6ywgYY2SM+cvh\u002F86AxlSOfP6dmFTqtALJCm8cpvypryh34jvKm\u002FaZ8qaOUN6Pb6powYdWOTLKuj2n3ElDlTf9a+VN+9S6vaGSVR8rvGGMCqZcUk6XqmDakDL3qR9ZxcZEBas2VrS4wCpGJiqSM0WFsz+wYd+1fj5X3tSR9n2wCucMUaQwXcUrJytvyggVzP5WkezlMoHqVgmTo8K5o6zfESpa\u002FKNUkiWZMqWHsfqSwgXjlDfNxjPtC+XPHKv8WWNVuHiSF0\u002Fe9M8UzlyrcPbPKpg62Np9bP1+ZhU6c2QCVbQzPk4BsjNQ3QFxFllN2Ix1MzQ7bbYKSwt3QIwuCoeAQ+AvIeACOQQcAg4Bh8AegQA\u002FkLd27Vp98803GjFihL788kutWbNG69ev1\u002Ffff69NmzbtETi4QjoE\u002Fj8IxMfHKzU11ZHDwPGA4wHHAzuJB6pVq6a\u002F62OMUTAYVCgU2kyBwP9PjEh44jTGaJf8bCNTxcXF\u002F+hvY4AXuG0ja7+yKijguqJfWW\u002FTgjiJ25jKUxfbLMjubhloaJUZn1tFwYXK\u002F\u002F4o5Y87RoWzbla0YLF32iK8cbwKJp9r3Y60dJQKZ99uEYmTrCLBhBrLxFgKNVLJ8pfK3KddpmhhqVVgpKl4xQSVrPzG+q2r8KZvbRoXWT9H2DSOVuHP11hlx1QvfOmqx5Q\u002F\u002FgQVzrhSkdzp1n+yjSNLhTOvEfkpXviAoqUZNt0yBYiCjVU093YbF3myNHag569o7t3KH3+cCiadYeNe6F2HVbLif9buWBX8eJpVgHxk407VjvwYYwSv\u002F\u002F96LrnPzkIguyhbT0x6Qi+Ne0mrc1fvrGRcvA4Bh4BDwCHgEHAIOAT2eAR85ccXX3yhn376STExMVq+fLlGjRrlKT8+\u002FfRTbdiwYY\u002FCyRXWIfBXEKhdu7batGmjvfbay5HDwPGA4wHHAzuBB9q2bftXuuftDmOMUW5urjhxwvzos88+8zaHcEoWhUjFCI0xv3lCwhiz2WtJSYkWLlyon3\u002F+WZy4NeYXN2N+ed8c4DdejDG\u002Fmd62ghhjtmX9p+wikYjGjh2rr776aos8G\u002FPbcRqzbTdjzHblmwyWlpZq6tSpHm68Y+eTMcZ\u002F9QS8K1eu1FtvvSU29CDw3exY\u002FmLML\u002F6Z++J\u002F8uTJ3qlnY35xK\u002FfuHrsSAoGq2qzM8BQajSUTK+8TSP61mwKe0y\u002F\u002FbP0G68tThsQ0tMqLlcqf9q4Kpr+maP5yeXEFUvTrNBLkfQKN5IW1ChUZq1zB0gTl+0fhIQWx\u002FYWsEsQLQ359suE9O\u002FuUl3+bz835smUK7Fjlh58Z2kPAN7jnroVASmyKTmxxokauGqmMwgytzFqp5VmWKW02SyOlWp2zWmtz1lqT++5kBFz0DgGHgEPAIeAQcAjs5gisW7dOLO6XLl2q3r17q2\u002FfvjrooIOUkZHhXecTG1u+wNjNcXDFcwg4BBwCDgGHwB6OgCt+OQLGGG8e9O6773rC\u002FyVLlngKkBdffNFTCHByAK8oQxDM5+fnCzsIewSOPP0TCfhDATJr1ixNmDBBRUVFW\u002FjHjH82oeCX8DwxI6yHsMOMX05l8G6M8YT\u002FvPtEOGOMF7\u002Fsp2IerHHzl\u002Fjwy9MYs\u002FmUizFmc5yynylTpnibYign\u002FlGKUF7CkSZ21psXnnziBg64G2O8jTX4ITx5991wx54n4XlWNBtjFA6HNXr0aE2fPl3E7fsxxoh0Kpo3btyou+++W1lZWV7ZyVvFtFA6kXfSIK5Vq1YJxVZ2draXd\u002FLgaE9AIKBoOF2la4YpvGms1VtU3xMK\u002FSuV0B5R6MpQyPhQvPaqs5dlxLLcrs9Zr9cmvOadBlmZvlLvTnlXmYWZZY674P+ivCxlrV+6x1B+1q93hRYX5Owx5ffrOj8rbRfkRpclh8Dfj0A0Et7j2r\u002FfD\u002FDM2bDi7wfdpbiDEdhzomOXHIu\u002FZcuW6ZBDDlHdunW9UyAsUnv16qUGDRp4O\u002F7YBRmJRPYcYFxJHQIOAYeAQ8Ah4BDYoxFgLsSJDzaHnHDCCbrxxhtVo0YN3XHHHWLzCIL04cOH66mnntITTzyhV199VbNnz\u002FYwmzt3rp5\u002F\u002FnnPDXsE+Fwtin9O1mI3b948LViwQC+\u002F\u002FLIX\u002FoUXXvDe8cPVo999951ee+01Pf300yI+0hw8eLCefPJJj1566SXl5eVp8eLFeuSRR\u002FTMM88Iu\u002Ffff18I9adNm+bZ4Z+88BtVCP7JoDFGixYtEgoeTkKgNPj888+9a1B5X758uedGnilnYmKip8ggjv\u002F9739eflEGUY4hQ4aIzTLk97nnnvPy9uabb3qniVG+8E4YygFWpMMmG\u002FJNediAQxqUb9iwYZozZ46n+EB5wQmNMWPG6KOPPhJxp6enewok0gZz4uTEMn5RhlA2npSNMhOWMvjpgzFlIK0RI0aIvIA\u002FJ6DdPBf09hQKSIGqlpL2lAI7Bcgf1vQ\u002F6CESjag0WqqYQIyaVWumzGimnh37rN6b\u002FZ4SYxPVvHrzfzB3v590aXGBAsGQEqvWVkKVWrstJVatpZj4JJUU5vwKkNLiQplAYLfHgPotwyFZJVbp8ysgnIVDYA9EIGr775LCXCWm7t59IO1\u002FW1SYu2kPrHVX5MqGQDQa9RbvLMKXWeXH4Ycfrjp16nhXPfCbH+PHj1dxcbEOPfRQNWnSRCwg58+fL4QBla2sLr8OAYeAQ8Ah8CcRcN4cArspAgjFORHwW4QA3Rjzq9IzX6pataqn+Khfv76OOeYYMR9CeM\u002Fc6LLLLlOPHj108skna\u002FXq1Ro6dKhQKHBlFML64447TigBOMVAXF27dtU+++zjnbZlnvXBBx94p0GOOuooNW3aVB9++KF34oQwM2fO1C233OLZ16pVS8zZUHIcffTROvLII3X77bdruFXA1KtXT9gdcMABnt2kSZOUmZmpV155xcv3WWedpZYtW3p5QzHgl5U5HddbcRICRQ\u002Fxo1DIycnxrpzy8wxmKBmYHz777LNKSEjQaaed5m2aufXWW4UChLL85z\u002F\u002F8U5SnH766d6pDX5XjhMf2KPUYK7ZrVs3obzgGjDS5wQyyh3CkzfMVAIKERQSzEHJe+fOndW\u002Ff39v7orShTKfc845XrnuvfdeD3PKRVjKAk4ocZo3by6UKCiDjjjiCHFV5ccff+xdb0Zd7L333urTp4+HsTG\u002Frn\u002Fic+QQ2B0QsCqf3aEYu28ZoorK2L8aSTV0YacL9eyaZ71jbid1PElxwbhduuCh2ARPORCbkKzdlWLikxUTl\u002FSb9RCKid\u002FtMaBuPRysIug3gXAODoE9EIFAMOj1D7SRykj\u002FnzzvgdXtilwJEeAaABbNLA5ZRLMgZCHPAhUhAYthFsX440osdvaxU44TI5WwuC7LDgGHgEPAIeAQcAjsoQgwr2H+8uqrr+nRRx\u002FTE088WYGe0MMP\u002F0c\u002F\u002FTTZU0QYY36FEooLiOuYatas6Qn++W00TiugXEDx0KpVK51yyikaN26cuOYqNTXVU04gfEdBglKAuRaKDOJo3Lixd8KWUyCcuG3fvr13DSlzsri4OBljRL45eYI7Sohvv\u002F1W1157rVq3bi1+C4W42aiSlJQk0uc0CfGgGGB+h3KFJ5taUKYwj0NxY4wR5WHjS5cuXcTVUWyGQbFBvjkdQTjSJX\u002F8BgfKApQIzA8HDBigFi1aiCdXpsbHW7lPTIxXHvKIv0svvVTHH3+8+DRs2NBT+nTo0MF7ggdpgAWnj\u002FldFNKD9t9\u002Ff6FoIhx5rF69uqpVq+YpLkgTJQlXiBEGrFFGMXdFiQJehEMhY4zxTuxwspnTK8x5wYGTzZdffrkaNWrkxUncKFmoE2N+XffE52jPQGB3L6VTgFSCGkYJQja5Fis7M9u7z69EJVjt4hTdxfO3o7L32+X0625HpbRLxxP9bRx26Xy7zHmTv9zcXE+56uDYgQi4JrEDwXRROQR2PALsquPaBHYMsuhjlx6LXGPM5kU3OxnZ\u002FYcShAUqC1V2JO743LgYHQIOgV0EAZcNh4BDwCGw2yGAIJ2rq1AajB\u002F3gx544P4K9IBq16qlxo0bCSUDfn8LAE4YcKoD4T2CdU56EC8KC8JxUgTFCOFPPfVUvf76696pEK6l4oolTkPgD8IPJyCwQ4GA8B5BfUpKCk6bCbMfP6ckmIvhaIwRJ0ZQLhAfCgCu5rrhhhu8UxHM1xD2I+AnDfL78MMPe274h4gbRQxhUXLsu+++QgHBb35wlRdKFRQknMBAWcKpDAiFC\u002FNIwlNmFENgwzVVnFjhpAhKCE6iGGO83+MgnDHGU+oQhvBVqlTxFDkoMLiOlXxQR7iTP9kPz4pEuUgfP8xPUSpRLpQj+LNBxAkP6gUiXwceeLwJjsUAABAASURBVKDIE\u002FnkKizeuSIMv+TDJ8yOdgQCVhAQyZWif1JuG41IkQIpWrwjEv\u002F\u002FxREtlSKFEnn6\u002F8W0y4XeqQoQNMyjR4\u002F27uPzS46Qjbvu6DQh3unEfHe0lxyVQ3Pr2\u002FHEDx3Sjz\u002F+KI6jYecT9\u002FNhj0aXjs23312eARNQYWmhhswZovNbn6\u002Fi5GJ9N\u002Fu73aV4rhy7EALsCGDnAwPgLpStSpsVJiTsSuGOzV0RU+5V5c7RK664Qpdccok4vnzVVVeJXSslJX9ysK60teMy\u002FkcIwLP0Cexg2h3H1j8qv3Pf\u002FRFglx99HwvGkSNHendQG1Om\u002FPBLz2Kce5O\u002F\u002FvprTynC7sVmzZr5zu7pENihCCCYQOjCTtQ\u002FGzFKOtZIrIf+bBjnzyHgEHAIOAT2LAQQjKPc6NKlswYNukWHHnLYZgAefeRRHXHkEWIziDFms33FF8KihFi\u002Ffr33mx4oKlAMcPoCJceKFSu8eRKbSTi9gLLg7bff9uZW559\u002FvgYOHCjWxMj\u002FEMizzmCOhfCeEw4zZszw5Hz80DrjYMW0yTuEsoB4OXXCeMn65LbbbhO\u002FaYG8kN8AOeOMM7xTGczxuPqJMZLTDSeddJKnLEEhweYXP36UElwlRbn4LQzmhJwu4borxlXSI3+UlzQpM+lyYpj8s07i2iywQaHw+OOPi7juueceEe9oKw8lb\u002Fj106QsEGZjjHcSA6XHAw88IJQ0KHSM2bIe8I+yCOwoF3JVlDKUlzDvvvuu95sh+CPexx57zKsnriMDa5QrKD2OPfZYXXzxxeK3SsinMca72pX8hUIhgjr6MwiE0xQtXKFowVZUYs2llopXKqbBAQqkBDx\u002FKDeiRdYe\u002F9bP5iSskiFq\u002FcusUqh2awWSq3r+sdvsnzA+EdZXqthntLg8TtzJD3EpLD+8ZBUrXmLWjvStf8kqZ7CL5shLwwuDBRSxeWho89JJJq6K9eqHx207KbzB6nNWyFOm2KDR8Ooys823Nf4j352mAEGJwX17xhjvDj86RTSVaDTpBCAaIPfnDRkyxCs89+DRQGnA3PuHYA4HFgEPPfSQ92NKCOz4ASM0pLjx5D49FCAsXp944glxJA23yk7hSFjLC5YrpzhH3yz6RnPXztW\u002F+\u002F5b57U\u002FT4\u002FNe0wTV0ys7EXcrvzn5+eLAWXZsmWbw3G34VtvvSWUX+wouPrqq707HxHksssA3oFnGMwY\u002FDYH3MVfuHfypptu8n5cjOOJgwYN8ga0nZ1t2hHHLv2Bc2ent73x8+NcHHnlrk8E9UwsmJhsbzwIsz755BOxc2V7w26PfyYS8fHxgnjfnrA72y\u002FtgR+UO\u002FPMM8Ux2rPPPlvsDOFY8IUXXuj12\u002FTZOzsfe1L8TFq565Xxj3KzO+rVV1\u002F1fleAiSl2v0VsDuAIN0q13\u002FKzo+3hWa78YQHBZHtHx+\u002Ficwj80wjA48nJyd6CnbZpTNlik3bG3IHFJeMh\u002Fph70CfSnyME+Kfz7tLfiQhsZ9RLly4VaxEENr\u002FXl3\u002F55ZfiSrXfix5+Y+ME\u002FPd7\u002Fiq6MZaQNvxa0X5HvLu+f0eg6OJwCDgEHAK7BgKMMfTrnTp30jXXXKV9u\u002FbQgw8+pP4DBnhXLG0rl4xryFROPPFEsQkERQLzJDZJMR9CAN+7d2\u002Fx2xKnnnqqkGNwCoPf+Nhrr7105ZVXis122CPkR3iPgB8BPfbEzbVZuPMbIjfffLPeeecd79YT0kZZgdKEd9YlnK7gei1+f4NwnGbgJC8neBHyP\u002Ffcc+L6q7vuukuckEAOSX6Qp5Bmp06dxG9eEJ9fXpQwnBShXChZOBGCkoOrtJgnghubsNngze9woNC56KKLRHk5bUJcKHDwiwIFN2QVyDYPPvhg71QNchbiJ03iQ7aFmXcUTx07dsTJyxtm4sQCd057EC9log5QyiAruu+++zxlBnWAPRt0ULYQjjKigEI+hmwV7FEWIVsiHtw53cIJER9PNvv46RKHo99AwCo\u002FYlteqGpnzFaNSzd6VP3iDap+ySYl9nhcCe2vV\u002FVzV6nKgDeVetJsVT3mG6tUqKrUEydYv9lK7jtUUU+REZGJiVHCPvco9ZTFqnLUp0o94XulDPhcCe1vUtUTrP\u002FL0m2YjfLivyhNyQcNsXE1sUqFPAVT6lm\u002FX6r6BWtU\u002FcK1Sj1thhK6\u002FtvGvVpJ3Z9Q6klWXhxeJWthKc8zJx86VCpZKUWyFah6uKoeN0YJHW0YlCDRsExssuJan6vE\u002Fe5UqE4vRQnPaRBfabIZkqgUKZL1sNlmixer\u002FIhtea7F4BOFanUWCpn4va9TSv8RClZtbMOVlHu38XDqJZJj7cLldjvvsVMUICwEUG7QSdIZImDj+FhmZqbocND+0kFyt9\u002FcuXPVs2dPIZBEe8oPCHEv3gUXXCA6MYR0P\u002Fzwg9C60qi5Xw+tK+HohDgp0qdPH2\u002FnMkJvOgMWqWhndx5sf0\u002FMrWu1Vs6VOepWr5v6teynV457RfWS66lL4y4ae\u002FJYdWnQRXvSh86few79Tp2yU88MRAglsGcHAh36\u002FfffLwYvFpEIyBk0S0r8RkbIXZtQ4iGEZpBioGZygfATASp3VlImlD5+KRDkM2AhJGXnAUoMMGFCgWafdsKuft79MDyJD4xorwx2YMwTt12RUHgx6brzzjv173\u002F\u002FWwzy7Hbw84rAgN0aKEZ9O7BE6IASDMUsfRETFI6FojSt2F8gRPjmm28Ejn54+AYFAZMUdowwGQJPJmP8QBlCM98v\u002FRI4c7oNO3aUMKGCCE\u002F81BV4098RF\u002F58Ik76O+qEdLGnLqk36gYzZWRnDO8QvE1+eIfIO2UgLczbIuqd9Jk4caULEyP6bXap+JM4JpUcafbT3VY8zm77EABL+IB6ZsILX8IjHLVGwEpstFkUJPAV7Rz+hJ\u002FY3cuRanYY0Q7wC8Er8CFxYq5I06dPF\u002F0CPMf4S1y+O\u002F0EgjjSgR+wp+3Da\u002FAO\u002FQy8xpjKJJzFEn7Y3UW+6YtJk3GacuHmyCFQWRGAh+F\u002F8s8OPn6s01e4c7UB7rj5T94dOQR8BJhnsBuV\u002Fpi+Fnv6VfpL+nHmHaxzmJ8w92CMpu+kb8avT8xnGYvhRZ\u002FX6I\u002FxS5\u002FN2M+8F\u002F\u002FMEVgjMQfAjL0\u002FjmD2ifGDdJkb+HHSvxOePLEZhDR9\u002F\u002F6TuMkn8ynahG\u002Fvng4Bh4BDwCFQuRFgLGC86Nipo94dOtgK8U+xyo9Ur1Bb\u002F2M84vTE8OHDvZMcKBfYLIeshfUt7gjnkVcw1qCMYO3B71ugrNhvv\u002F28cGxMZfzj9AH23bp18+w5uYHgH3kg6ws2Rr\u002FxxhtincGmZ9amKFD++9\u002F\u002FivkY6aE8IT9sInvzzTc9v1yJ1aZNGy9O1sVPPfWUrr\u002F+eiHcZ4Mf10OlpqaK\u002FPN7IuQBHCgvcVavXt2TJ7KOR76AYoDN2PyGBzIl8EIxwwkTzMgjSIcN3O+9956XBxQcjP0oZRhzyQNrOuSXhKFMyEUZf7mSC0UEChTiNsaQFU\u002FBhPKF9aFnUeEfvyVCmsxPOWGDsghMwYn0yBPekaXir127dt7vqfCO3LVly5YePuALfpdccokSEhJEWYkHOQn1RX6Ix9HvIBCsoZJV3yv7q3uV+fGNyvzoahXMfF0mkmd1DelK2PcqRfOWKP3di1Uw6QnF1NtHsc1PUc6YJxXNX65AYqq8gxnRHAVSD1J82wHWfpOyPr1C+dM\u002FUkyNujLxTZXz7d3KHH5DWfzT3lK0cJXCOZsUyfvZZi4ohWKsEqS2wlkLVDjvHYU3TlVCh\u002FOU0OXfCiRVs4qGeuVqi4gUzVQwtb7i9zpCcfvcqGhxpkwo0fohrarW3UbJ1\u002FKiiUmQiUmUCUUVqtFBweqNpIhVmoTXSOEVNh8rPHOwRjPrJ1JuXktoa5\u002FtmaNFBVZRU1Oh+h2lQI4tnxSsUsdi0cH6+1HRIus\u002Fkq+oVcYEq8R7p2VMaLU40aLyXFuPO\u002Fwb2OEx2gjpqK677jrvbj1jjNCE0sEwOUeQy0QaQrhGA+OIGVpHGimCHTo+JvloaomLTuPss8\u002F27s2js+L4GZ1LZmam8E+HRbxoePGPAAchk81Kpf4GA0ElJyQrJhCjuFCcEuMSvfJ49vHJig3GeuY96R+DgTFmiyLDQ8YY8WQAjouL8xRmDAwsPFEEBINBb4enKsmHcsLX8DoDE3zNQnnjxo1COcgOBr9s7JC48cYbvaOWDFznnnuumJjQDhByM3CPGTNGhEehwm4N2c\u002FixYvFDorRo0d7p6aI8\u002F3337cuu+6XemTCwA5c2juTGjBh4sIOC4T3mJl4MdFBmEBfgQAAPBAeI0hmlyTCW+yLi4vFRISTRChWUKyCwzXXXOP9JgZ9yYMPPih2VqxevdrbjQKmd999t7erBKzZvcJpNrAl7muvvVZMgowxoi9j4oEwmckbu0TJF3XFMVfiBHEUH0ysEFKzk5NJDhMl+jgmePSf+GOCyY4S3iHyShjKgSIDM2XglAwnPMAGfxUJXkBQgx08wiQWBTJ2xhgxgcSNH1dDUM+7ox2DADxMnaK0gO+YrNJvUU8Im+ABFG4cS6ZNouiDd6hfeIt3\u002FCKwQkkFn+F29NFHi4UDuURQxoYB2gTjJCcoaRvwJ+6EQfnFGMxiBX5FQAePwYfsmkI5SNvBHiUcyjpOdZIfBG70O9fbhQXtjHDE68ghUJkRYJ5ann8xj2AcZvw1xgg3yHd3T4eAjwD9LWMwu0HpJ+kfcWPsZOPKWWedJeYdmHHHP\u002F0ycxDmZPiF6EcZi5mzMp+ln0fxQV8N7zFus5EDd\u002FwTHiU24wX8ysYOTkIzTuAO4c48A0XHE088IYQkpMP8g777mWee8Xib+QzzB8JAzFXIC3lm3kT82DtyCDgEHAIOgd0DAcYV1iTIGv6oj8cfaxVkeighIOZHPhLEhRl7CL+EwZ6nH44naWGP7A4z\u002FpHvYSYcZux5J2+Mh8TNuzFl8zFjjHDHL8Q7cTJvIyyEPU\u002FCkwfSQFmB4J\u002F1v593\u002F2mM8W5sIC4\u002FDGkiczCmTPbk54MwlIP4\u002FXQIBzF2kxb2EH4omzFleSY+8mqM8ZQPmEkP+QXjOAoIZFj4IZ2KVDFNwlQ0kxbpEs7HgXL77+SdMOQHvzxJm\u002FjxR96x9+2wd\u002FR7CAQVLdmoSPaXiqS\u002FaxUPQxRTq4PCmYtUtOA7ZX54uTI\u002FvVLhde9buwmSlecaK4+M5PysaCm\u002F81EedyBF4U0\u002FKOuzW5U18mKVLhusSI5VNKhMBVAW\u002F1uK5A6xyoMGVomQodIN0+UpT2Ssr7JvpGCDiuaNUM7X53l+Ymq3lUxA3ifq\u002FS\u002F7F43a+FcpYZ8LFKrTRtFIuMx+i\u002F82QDSiQFyKErtdr9STflDqyeNU9fipVplxumJb3aLU06ap+nkbVGXAYCX1ec6apyhU73JbthWKaXS4qp29UEkHPaP4dmcpmNRAVY\u002F9RtXOmqC41ifbcjS2cWYpZeAwmdiqqnrc9zb8fFU96n1VOyNNiT2fs\u002FGAQXSLXO0oQzl4vK\u002F2AAAQAElEQVQqOyq6snhoOAhvaXDYsAs1NTXVExZi9glBHYIWzCwImKgzuUcDzCQeoU0kEvHCoTXFH0JfBDJofmmsNFTixg0yxnjCTMJhdvRXEaic4RhgyDkLRYT+7EyAPyobP7BIRit\u002F3nnnCcEmgnB2CWDPbmzaxgEHHOApNRgs2Y3AjgKOWyKcR0jKAIh\u002FdiHghgCfBToLaoTu4NO\u002Ff3\u002FvSCqCVE5fcUx1V8aK8rBIBxfKNXr0aC\u002F\u002FLO7Z+YASAoEyWHXt2lUIc5s0aSLK16VLF7Gbnf6Fo6vdu3cXu1AoM30KQgsEBez8RfnKsVD6JITLy5Yt83aM4AZ\u002FIcxAcEFcKHsRSNAfXXjhhd79pldccYWoF4QHCBsg4mHyca5VULFjAz8cZUUZgoAZQTSKDfJK3aOcYhcNkyB2lyLsQBlDWRFMw+PUMQoM8sruExQX5J183nPPPULAPW7cOLK8BSF8YVcnlkwCuY+VnTgQEzCEI7ihiEFIz7uj\u002Fz8CxhjvjlUUWgip4FV4gphRlMFXKN7gI5QSJ554oqh3JqnUMTwL79StW1fs3kGpAR\u002FRR7BzB4EW\u002FtnRy7FzFHfE8a9\u002F\u002FUv0haQJ3zDOEpY+gfD4QdnFTmPaGHbwIO3Fr3\u002FGZHYz33vvvaLtcdKuV69eHo+Rf0cOgcqMgDFlm3Xoy+mr\u002FXGQJ22AvjwQCAiqzOV0ed\u002FxCNAvsjZhsxY7UOnL4RlSwp7rKRjXmzdv7v3Iad++fXXMMceIOQrjPxsk8Mt4Db9xRQVzBswoItjggh1xwpv4hRj\u002F8ccGMpTncXFxot9nvMAdN+YhnLhHIY5Cg\u002FwRjjwj2Ln77rt11FFHeeMJeWXzCCdd2SDDVSTsGL322mvF2EGcjhwCDoHdHQFXvj0NAcYE6I\u002FKjZ+tqWKY7XXb2v9vmUnDd+PdJ9\u002FOf\u002F6WPe7Ih\u002Fbff3+x9mUdhSwFez+M\u002F8QO+jNm\u002FG2LCPtH9viBKvpDNsOpfE5pJCUlCTf8VCTsfMLef6\u002F4xB7Czn\u002FyDm1t9u22tsfs6M8gEJRMFSlqFLfXOVYB0lrFqycpWrxKkezPFdfqENW4eJFSBnyk4mXfqGDavTKhVBvmF8WFFJDVbkilixXX+hhVv2C+kntfo5KNS1W86FXrv7YUDSqmwUUK1Wqqksz1CmdY2Y6x8ajCJ1ykaMFoxe19oQLJtRTOS7PhtlYgxHh2JWkz7LNYiV0flsLZFSIpf7VKEpmgTHwVlaQtUMaQfsr+6nYpGFB8hzMUqlZLgYRqKlk3Xdkjr1KpzWsgLkEKBG28Ng77DMQmKFKwyZbhY\u002FtMs4qZa5Q17CQVL\u002FlMkbx1Ntx5yhv3kJJ6\u002Fkuh6i2VO\u002Fo2bXproAoXfKL4Vv2U0P6uciWIjW8Hfy3iOzjGraJDsMcxLQQm\u002FqQcL0ym2YWKAAUzk352diPA5dgZglrsEcDxhFiYcizNGKMePXp4HUPALkgrNl78bW3GztHugcDv1S0Lw4svvlgco0SIOGDAALHQhEcqW+kZqBGwI5BHiMnOfHb5Ba3mmJNSKARZ3CIYR8DPCRHKiPKxadOmoi2BFeZGjRp5OwxwZ8BHQMoCnTaI8N8XwBKGey53ZbzAhd2QYIKAH2E9QmMmDQh5UYwgzD311FPFiQbKieAKIT8CXhQWTCzAxhgjv6z0U1xf4Yenv0JAjFAZZQOYI3SW\u002FRCWo7PgZY1C0ctRVfxgJo+cTuEUBgoLYwzWou7AG0E0FggfIOoDAQiKDtyMKfOPIAOBB3WIwhfFB4oahODsKOUaLQTW1B+Caq5E445R4oZQ\u002FHXq1Elgg7kikeeK\u002FTFunH5BOYaAGzMEn\u002FkYYXa0YxBAsEW9wxN+jCgtace0V9+OI8nwlTHG41VjjMdv8BVKUZQQ8Dv8yMkwlGjYoxRDcCX7McZ4u6T69OnjbQ6gLcDLCOOssxcf\u002FEM7IQ\u002FwBbyIMA13iHwiEGPcha+MKeNRFGbwPn52K3KF2eMQoD9nzO3Xr5\u002F3W0j04YBA\u002F4ug+vDDDxcKavpl7B05BECA+QBjLJsZGN+hZcuWeSdFceeUKv0tYy5mY4zXl9Onyn5Y87Aj1b5q+PDhYlMGfhkjOJ3BhhbmZbhvi1g7cYqe\u002Fp0nuz99f6TBGuvRRx\u002F17gdnvnDGGXbhGgqJuQcbYPBvjPGCoKRhwxpzKpQmhMeB\u002FJAO744cAg4Bh4BDwCFQGRFgTGMNw3zPmLJxb1cpB3OJTnbNjswUORYynl0lby4ff4xAtKRAsU2PVKQ0S0Xzx1qlQoZkgipdN0UFM55TadpkhRr2Uqj+YVZBUKpff4xVmmSrdPUYFc4ZrHD6fIVqtrK0v6IRq8hQkUJ1DpAJRFWyZoai+fNlNSPyPp6ywii+zUmqcUmpqhz8mEpWj1P+hNsUjUY8L1v8s6wfLclXwawhNj9dFN+2j7T1KRBjPSmqSO56lawcq3DWBJWu\u002FK9K1y9WMCFZgcRaihalq2jpDJWu+8xGH5X1bp\u002F+15qxsOlHw8XWLapoSYalVVKkxOYL82qh2AnVamsVKTNVOPMxm94oqyCxCqSSbAVrdVbZKRc\u002Fzh33\u002FE0FyI5IAoEdQkoWjSwOjAHMspi55oqFJotLbBC4VJzkI0RkNzNCbdwRBHK9B7u8Ef4xIUcwh5CR0yP4gZikI7QjPOa\u002FiwrDhUorSNPa\u002FLVKL07f7mTTCtNknjAy1xi9OevN3wyfVZil\u002F074ry4febm+WPyF3pnxjk4dfqp+XPHjb4bZnRyoV3ihYpngBYTALORYSKIkQzCHQK+iv8r0boxRvXr1PEIAyrVH7ASkrGBAWYwpE2yyYxuzT8YY\u002F1XGGG+xrQqfqO0oWfwSj9++Kjjv0q+0+bp16wqif+C0Az\u002FqRd2zy5J7PREa8ETBSt+DG4pU+gZ+a4ECggFPn+Lj44XS9fHHHxenSLgmgh2STzzxhHcVClj5fnnin+e2aOu4K\u002Foh\u002F8aU1Q\u002F+fGKnBwpelC2+f2PsYGjrinxzHJby0AdyjynCDq6lQOmBG5M6BNYI1f3wPI0pi4P3isTkD2FJRTtOEaD0qWjHSZmty17R3b1vHwLUN20YQSttkPtwUWYQC3VI3wZhhowxm9svYSHZD3WCsgzBFvwOzz799NOe0I2JM2mg4LReva8xxouHNGgPTKzhK5V\u002FjCnjSYzwKMS7T6QLf5HXiuHwZ8wvYX3\u002F7ukQqGwIGFM25nL1IEJoFqKUgbmpb8cpLNoW9o4cAiCAUoFTFgMHDhTKBk52sBEHe\u002FpN+MWYX\u002FpI7HwiPJt0mNvhnxOnbNKgf2Z8QCHN6Q78+WGMMV5fLvsxxnjvxpTF7\u002FtRhQ9jONcZcvqDk4eM8f48w3\u002F63llPMW6gtCFt3554\u002FXf33P0RcCV0CDgEdk8EmL\u002Fv6cT4uqdj8GfL78b+P9kPRAoUU39\u002Fq6DoaJUTUxUtXimT1ETxLU5RpGCeVTT8VxnvHCQTKVZcq9MVDWf9ErHVE0SLV3jXQMU06qNo6Rrl\u002F3Sv8ia9pkhRhkL1rHLC6kuCdY5STN3m8n77I32CFKj9SxzMAa28qHDBMG16paM2PFdVOV+eYPNhlTAyv\u002FiTjcjXKNh0i+Y+rdK1ExTf9mSrqkAlYC0r+OY1ahUYQoHhGWQVF2GJ9Az+VfYhCc9slRoRmwbRlCs5PA+em\u002FdW9m+zmYBBCTPhbNSynyjKGNLliRdrt6O\u002FFXK\u002FY6NmBxHCSQQ9CKMRlPgpILBlQs4i07fr0KGDJk2aJF8gi\u002FCaxQCLT4Quzz\u002F\u002FvDgqzo5Xrr0iHLvZERKzeztqK57J+7Jly7yrPlg84OfvoHA0rK9mfaU6D9RR\u002Fdvqq8bNNWSuNjLPGE1fPf1PZeHCkRdK663XJtLeNfe2L9v+FpUUacyyMZowf4Jmps3UknVLNHTWUKVnb7\u002FSZdsp7Lq2LCTZvV\u002FxSh+uc6Hu2SHPoIbwEL5gIYo\u002FeAbeM8YI4Z8q0Yd8+9llEdygQQPb8djOxfI69pQHO045sDsbOwTglJvFtDEGq18ROHENArsg2ClOW8MTO8cRquOOeVck6roiLvwOAtftcQqGMqMMrWsVJPQRnOiAwIa+5dBDDxXKUb9cxAWGmFGmoFxFscFueOJAYMB1EAgJ8Is\u002FnyKRLTXqW7vjr6JdxXfcKhJxoSAm7\u002FCz78bpE\u002FJCnjt16iROfKDwQHEBvxtjvB2jKESMMeJKNML44RFgoAwkrG\u002FnP4mXNsIJA9+O30Chv\u002FbN+++\u002Fv\u002FfDaQi+fbs95LlTi0l9U3+c3EBx+9FHHwk7Tn7AA+z89TPAb3b4dQoPGWME\u002F6MAadq0qfc7M\u002FAqxLjKrnXaM6ffqE+Vf4iXEz4oP2gv9Iscs8aZMZcj4fSb5IH2T1q4+YQdihWuSiMu355ruDiV5Jvd0yHgEHAI7EkIsFGC9Qa\u002FMcbci1O5\u002FO4H8w6UCcZsOQ+jL6UP9+cebEbguks2cLCZgbkL4wFKCDZizJ07V2wYM8aIORvpsOYBY+Kn7yZOzFsTfTs\u002FwMp6DIU5113hlysw2XCB0py0\u002FHBsLmMjBCeeKAPzadzIqzFblgP7\u002Fw\u002Flf3OaNjxitP7dz1UaYbVcFlvOYKO0hyzdb+kBS88dr+wVdr5VuEmZ\u002F7P+\u002F23t\u002FlNO9n3DW8cr\u002FbO7tfGJ05Q9d4G3tI+kjVX2u9bP0JEqXjJKuSNqK82mU5Jt58\u002FZXyvTprH+P2crJ6tIWniPNtr40pcXl2XA\u002Fi\u002F42qZzn1HWRmtYdZfSHg4oc4F93\u002Fqbt0LF38ZpPXl90KZHfl++XdnL0hTJmKC8j8rtsMf97ZeVn5FrY8lU7pfne+VPw82WY\u002F1\u002FblS+hSH3YxvGmjf9ZA3WZ9nX5rv4C22612jDy5coZ32+wuOM0v53m3IWZalkxrna8PoTyltT5lsZ05Rv49kw7CsVrpijvG8OUdqDhylrxWKVyxc8j8VzHtOm52xZX31T4QKLhWfr\u002FjkEHAK7IwLM61n7s\u002F5jDeKooRwGv40B60HmI7tjW\u002FidMv0lp2h4g2KbnaJAyKh46QSreFioQFxQSX3\u002FqyqHvqlovhS\u002F10CZmBTrlm3TCFniG1WwWlclH\u002FSMEvY5R0k977LvLyuQIAUS6ygQX8UqRPLExCZUq7c1J6h41VyVbhormXj98jEqU0oEZUJWBh1TQwo2snYq\u002F9j5RIls2psUDTMLMMJ\u002FtDjfKlrelMJFClZpbD1E9MvHhpFRqEpDW7Z+Nm0pVPc8xdZtbZU6eYrkp1mvNh7733qTCu2EKZiguEatZAJSqHZ3i0GKZIKKlmTbfMVZc7Ki6EeKcy1W8dZcVdGiiQqnL7AKpK6Ka3u69SdxIsUk1FHpxp\u002FE7WDaCZ\u002FATohTCOm4oua1114TAjZjjIwx4o5a0mORgMCRThgzhJDv+uuvF8I27rpFkMOVA1yv8frrr4srjbjX35iyuBDUZWZmih3d06dPVyAQ8ISbLESImzj\u002FTooNxkpJ0j4t99GRPY9Ul727SGlS5zc7a8aqGV5WiiyDfTj3Qx323mG65\u002Ft7ePW1cQAAEABJREFUlMbdbNZl4pqJGrl8pBQj3dTpJjVIaWBtpR9W\u002FqBD3j9E13xxjRZlLPLsjDGKDcQqIZSgYCDokUJSwAQ896yiLL038z0N\u002FHCgnvnxGa3PW6+C0gJ9uehLvTrjVS9Nz8+c9\u002FTi1BeVXpju0cvTXta7c961bawi82uX+sAbLNBYzBljPN5i9zM77uikKy7kuKairhWEs\u002FMfgSALxmOPPdbboceij9972KUKt1VmyDO\u002F44Ag0xijESNGCIUiC9qKXpnMcHIBxVBMTIwIw139KAZ9PJj0+GH8d9zwy7VaCGGDwaDuu+8+T3nIu+9\u002FV3si5OW6H06PGWPEiR+uxEKoy1URKBJQYiQlJQm\u002FAwcOFIIIdshzj3bfvn2FwJn+BeK6PU5VoEDhyiDiRsFgjBETI66IAFcfN\u002FDg3RjDq0eYefGfW79jhiq6Y\u002FYJgQT1yLVb8CZlMMYIZdSVV17p9YkISSgTv2OCEJuwXHdFW6CujTHCDM8bY0QfSN7heXYt439rQsGBcATBN260La5c453wCNDJF2ZHOxYBlGq0O3aWo\u002FTi91vAGiUddWCMEe0Q5QLXTtFeGRfpt7iiCsUlp5tQjBpTVt+MlcuWLRPxchc9ZmOM2IBAOvCXMUa0lXPPPVeMt8YYj79oI4y3hCUtbfWBR+Ej+iN2KPNujBG8Q9+zlXdndAg4BBwCuz0CzNNWrFghxmwUFn6BuV6QDSX018b8MlfAnXEZxQbKDjZtYMf1hYz9KMUxQ\u002FS5rIv4bbZ3331XUP369cU8hf6XNLiyimsrt56jEB5irnDIIYeI34ZCgc36iPGAfhuFCOME+caPMUavvPKKunbtKuJmvUV41lj4YQ5CnDuEwmNUsmm9TIIUWPW48sO\u002FrDtMnGSSLlPCzQVKPfcbxcQOU\u002FHoO5VrF\u002FUp52Yr9dIFSmhtw7V4WokX5yn11PeUtO\u002FJdlH+ropXLlZxQUQlGatUknmS4vdrr1D9alKoq0x8gkxgtfInj7CL6kOVcP6zSq4aJwWTbHo2zaDR5k9MrALJHax\u002FaxOookDSYTJB+771F8tQNwVbPKfEM3NU9awvFJfwgIqnT1Lx6qBMXBMFO32r5IszlHL0i4opvEj5k5artMhYt1SZ1JuUeNEapd6QrWpXPax4I5mYHgrYLEemPa1ClX+iURVPvkeRKpJJqC4TCEihQ+x7FZlgQArVlIlPlAIq+5iQTGxzmbhYmQDvzazw4muVLslVJK\u002FMCwvU4jWrFA3bYAkJvqV7OgQcArsxAr+1Dt0Viszao6SkxNvo+Vv5Ye2En225Y4\u002F7ttycnUNgpyEQLbFDcBfFND1UJWunqHTDdMmkes\u002F8CfcpVKeHat8cVZWjRyqcuUgF06+WCaWKj7Gyt7hWJyq26UCVZi1UwaxhCtVqqRqXWP+H3W2VDHkqWfymQvUOVlzjLgrnZql0\u002FTcywZoELyPDw\u002FtnX3gG7dMKlGXf7ZdBPpDcWLWuD6vWtVGlHPKqtbIDf7l7JO9nFcx8VyrJteHsJIIw9k2y8dgJQqQwUzH19lGNiyOqesxLikZKbRletfnNkoyRZMl6LVrynEpWT1Fi1wtV86qoEjqcY52sm\u002FVTsvJTRXLWKeXw11Tt9LEqWviaosU5qnLMF6rSf7hyx15rlSCzVWXgYNW8NKK4VgNVOOcDFc1+WAZFjnb8x5Z0x0eK8Pn9998XHW1FQrhDaky2mZDzXpEQ7uGfHU882YnExJ6JOOaKhJAIgRFKFK7Z8t3OPvtsIQyvGO\u002Ff9h6RLm53sQYfP1hTLp2ilw57SSqQvln4jWakzdAVQ6\u002FQiW+cqB\u002Fn\u002FKi7P79bdf5dRz+v+9lTTkSybGDLJ498+4hGLR+lCz69QAc8doC+m\u002FWdnhr3lFo92Uov\u002FfSSEIoZYz1uVahgIKgl6Ut06QeX6pS3TtHnP3+uq4Zdpbov1tWM1TM0Z9kcXfDBBVq0bpE+X\u002FS5bv3kVl06+FJNWD5Bk9dO1kXDLtKrs1+18+edwhJb5favG6nbF154weOthQsXegs2FmtB24n07t1bPo8hLD7nnHO8xSLCbXbY8TsaKN8QHO7QxdxfL85vhuRKhIkTJ4ofK4a3OcnACRjKwk5uP2AgEBA7\u002FPHD4M+PV3P9Ez9izKKctoag2\u002FePYBvBZ9OmTYWiAEUiYVlsv\u002Fnmm2LXH0oC8PTD7EpPfueD38vgZAb5pp9BSEAeERBjh1CCJ\u002F0GSo4BAwaI6\u002FjYSc9vJCAMpt9AcYQ\u002FBL+UF4EEvxMyf\u002F58j7+uu+46gTm8wtVYxpS1u7pWsQbGpAmBI30Q\u002FIfZGCPygsIFwQH4w5coW04++WSRNv5I86STThLKHOoR95deeslT2JCvoUOHyi8b\u002FlFWwMe8Q\u002FR1nBDgHarYVyIUQTjep08fnLZJxhghjMHfiy++6L0jgPnkk0+EgJ12tc2AzvIvI0AdodBgbCMS+AM+4Tdr4AGugURBR\u002F3TJvk9FuodwReKD668wo1rTfDP1XiYqW+e9A\u002FEyzuCM54oRMeMGSOu0vMXBy1bttTYsWM9PscPSkT4PC4uTiiU6VOIByKv5Jl3+hNOXbHrmHC0kbfffttrJ7g7cgjsDghkZmaKfnDIkCFiPro7lMmVYccjwNjPfII5BuO5nwL9M30jigo2ZqBs8N0Y53\u002F44Qcxv2MNgz1zltNPP91TPGCOjY31fm+GzRjMYdgA448RnPSk70VpzalQxgv65w4dOog5Dxs3iMMn+n3mElzTRbgzzjjDc+JkPQoQlDTffvutNxb4bnhgXoR\u002F5s1ZWVnit6Ow3xFUusgKCbLXKNTxbqt8+Folk\u002FK2jDYaVCAmXrH1+thFv3UK50r2G4xNUWxiFdmpixSKs4qJRMXEhBRXu6biOz8o2fVMydQ3VLzkcUUbXaL41CYK2MW6FGMFDhnKH\u002FWoChfYddQRQ5VcPUVlMzob\u002Fza\u002F5a5W+SClK5q7TEXZ2\u002FAYjSgaiFcgNllxddsoruXFihZawUBJpvVsFLUKllBcqhKad7ZChEMUzd8oRYqsm\u002F1GE6ziIlkxCcmKjQ\u002Fa9Ze142uskiP3GhWswmApstoKRiZav6nWUP4tz1656Y8fVkARWfyxinPWK2p9R1aPVqm3i9QaPBuejhwCDgGHwM5DgDElEolskQBrHdayjIFs2jvvvPPE5tWK\u002FpBvvPrqq2IjF2sUxjpOQxIRmx1ZR7F+Peqoo3T77bd7GyBx8yktLU2MxWz8RAbEmLhx40Zxon348OFi7e\u002F5tf\u002FYVM26iw1l1uh9kTl89tln4pYNz+L\u002F8Y80iYuT+ERDOdggTn4wO6pkCJgYq9hYq8zB7ZT95amKFq2QTKxMTGMVzH5WG5+ppg2PGo8y3umhaGF9K\u002FxfpIzB3ZTz9RWewqN002IVzXtZhbPu1aYX63t+Nzwep6yPDlDpxmkKZ8xW1ieHKHvEoQpvmiwFErX5Y+Ks+xJlvttJOV+cqEjeXJG+7Ic85I4+38YXsBS0ZJTzzflKf6W5ckedY701lmx7zJ9yqzY+X1v5k66WCVk7E7T5zFLe+AuU\u002Fmor67+ZDUscIWW+01Wl64bb\u002FN6rjLc7qXjuDV6YaFGiLc9J2vB4gvVrtOn5Otr4dKoKpt2pcPo6pb\u002FVzrPPfK+3xWujNr3c1DNnfXqEoqVRZX54sGfe8GhAm56pbvNyvRRqRCks7fhvYMdHuWfHWBIpEddUgUKTOk3UoUYHzd40W\u002F+Z8B8NXT5UB7U5SBOunKC7D71bipeO+PwIXdH9CnVp2EWcTf7ioi\u002FUomoLvfrDq9q3+b764twvNOLMEUSnsT+P1bT105RYkfFxMVJGUYZmLp+pd+e\u002Fqyv3u1KjLhilJw9\u002FUrJz8O8Xfa\u002FsmGylVknVwvSFmrp6qtXLFEhx0qz1szRt7TQx\u002F71sn8vkPg4Bh8CehQAKmYsvvthTtr1vFdfsMEWws2ehsHuVFgUWygqEWywcmGCPHj1aKEB3r5K60jgEdjwCXC30+uuvC4EwAmAW6Ds+lV0zRpervx8BToQwBm9PysbYif\u002F2BNjKL8IlXyG+ldOvjAiYfmX5ly2yVLhsplW4nKXYA09RbLUeiiwcqmI\u002FPoplFqtkynBl\u002F\u002FiU9dtApvq+CpXL\u002FhGgeV6R4kOeobaCNQYqttYrKpp+vopWdVHs3k0UrGod8RNIlpYfr6KlT0odflaVJtUV+N3Vb1CyQo1odJNyprxu8\u002FqTSqc8qKJ0\u002FfrDMZa8SVYY8JGyxryqvJ\u002F\u002Fp2CdpgpUrWX92gykf6P8n0coa9wQFa0bo1DDZlbokGDdQjLhe1XwVhVteiqgjd\u002FOtnb2a8JS5GAFG0qlP41mWajSmTeopPgkhZq0tW7Wz\u002FZ+rZJGVQ6VKf1YxWnpCkfzVLhohsLJfRVM7Lq9sTn\u002FDgGHgEPgLyGwfPlyMbeqKOxfvXq12FTF5s6RI0fq6quv9jaeVPTDmgalPUoQlAe9e\u002FcWGwnIBMoDNomxyZFNo2yURaGCm0+MG2zqY9PYv\u002F\u002F9b3EKkvUuihHcIN8vT26y4Xc3UVZgxp3xkidmn1hfQWwSYJ1VcazEL1dNkgbuhCccGx7YWMOmAvww32RDLxtvGJfxg1\u002FCgAHlxh\u002F2jnZRBOx8wcQ3tmN7Y9l\u002F8j\u002FGKhNMYmOZpHKyfmRCklVamPi6UmxDRQoyVLTkUykQsk7WX4Il\u002FBMurrG1TyrzH9vYBmtszRWUHyr\u002FEJ\u002F1a6wfWeVLua33QAmyOX3itX4MaVgFjedBgV\u002FStfkts7P\u002FrRLEC4tfiLAQZQjUkgk2FmWWfVrfshY2aWtHvvHHEyLOQILn18uHzacCSfLygD+bH5l4GWvvuWNHOC9\u002FRjvrE9hZEe+p8RrZP2O84hcUFmhNyRrFBmKVk5ej3JJcXdX1Ku83Pk7qeJIOSj1IqziqHS5R0DIaSoga8TU0b+M8ySrI9226rw5vdrgObX6oUuqnaFP+Jq3IXqEQjcdLofyfTW59wXqtyVojlBpHtT5KfRr3UddmXdW9TndNTZuq5tWb68jqR2rsyrGaumaqWtZqqeZ1muvrZV9r3Ipxkm1P+9bbtzzCPfrhCu8QcAg4BCo1Apym5FTH0UcfLU6DsRuZq0xYNFTqgrnMOwT+BgQaNmwork3klGAgEJAxdpL1N6TrktjzEEBJjdCDk6J\u002FZ+k5fcIJ178zTS+t3PEKb\u002FpaqttX8QUtFapTT2bjv5WfbRc9ngf7zyxSZP5DKp54vSI17lBC\u002F7PYL2YdfvsbrNlQcW3ulCmRTPPTFVezpYLyPzbu2IPtAluKpi1QSX6h72AtomXv0YptvMjahSTykTbHhjtOMb1eVEpT\u002FfrDeixvnCKL31Z43VwFWn2uhC4HKLa6zUg0QdGc0SqdPUglc5+QaT1JSfs0VjBo82OVElFZRUerhxTT\u002FgHFNKhWHnepoqV1Fep6i8yCk5SbUaD8me8r0PA8xcSvtfkt97bFw5bBfjdbeUWxihTfIlosVTteoXqHKjJ3vErmvKWS9d8r0KS3TPJeNkXlKegAABAASURBVM6Kgf1A7ukQ2OMQcAXeSQgwxqEo4Bpvn\u002FyNJTk5OapSpYrq1rUCYZs+m\u002FLwi701el9OS3CaMT4+3jPzzm0QxDF\u002F\u002FnxVvO2AU5JcD+15rPAvJiZGSUlJqlq1qndLA+MfSgfmeKrwQdnQqVMnLV26VMSNkzHmV\u002FNA0uZ2CE7q33PPPbr\u002F\u002FvvF6RUUHoSZPn26t\u002F7ixhuuMEfxg0KFWxc4lc9NEih08IcSh7hGjx4trkXmhMoNN9wg4uWmDhRAKEWI19FugoCJVTR\u002FjnLHXKzi+c\u002FJBOvvJgWrHMUIVI5sVpJcGqmguEA5+TlatmmZJi+erI25Gz0FRqeanbxCLN6w2LNbnLZYawvsZDZBClmtn+do\u002F0XspLhOUh3JxpWWmab0\u002FHStTF8pBoL4mHhVja1qdSN28qwtPykxKUpNSBXbhdZmrNWmvE1al75Ok3InKTU2VfvU2kct7YLg1eWv6ts132pgi4Hq1biX5m2apx9W\u002F6AmdZqofpUd3fhsIbbM5m5q+u1yGipyNy31r4plzK+snIVDYI9G4B9sEv379xdXpPzvf\u002F\u002FzfkT3+OOP36OrwhX+zyDg\u002FPgIsAB3C04fDffcWQhw9SBCEIQzOyuNbcV7ySWXqFEjrhfYluvOsytaPFPhAquA2HS90t\u002FprIIVG6X4FSqdtLwsUWTx0SMVd\u002FoQxSRYq0iMAjH2+Yff6gokdVQwuaGC9ZMVSKkQIJIr1b9Z8e2eVnDTUcqdPMMqQcrXUXZdZQJWB7A+S5GSYkUjxYrkWzfTxsbXQ1WPelwqzhfaFKOovBuxKkStSLZU92YlHP2Rqp\u002F5nqr16a+EqtZD2PqNzFGg5eNK6PakQug3YoPaPE2OWgVFsJdi97tcVQ4epCqty4R\u002FXgLF2Qq0uFAxSRtV8vXZKsk5VMF2\u002FRUIL7MRb\u002FW1EZpgil18rlE0a6OikVKLb45K85dbxU1AVsZiC2eVMeEWim3YRaHgJ8qfcqMt\u002FwDFNkuWSbJuYL5VtM7oEHAIOAR2BAKRSET83hXrERQTnPiYNGmSeN+0aZN3XRVXSKKQ2FZ6hOcURFxcnIwxnhdjjPfOiQuupeL3rTyH3\u002FnHnA4FBKcqOIGBIoSNAMRfMRgKEH5bk6slOZlCfiu6++\u002FGGKvMDgplCdeWc21W3759vdsUOPnx\u002FPPP66677hKnTri2Pysry7vai3i5NpNNavz+F2Y2q3ECht\u002Fy5EpjlCuE47fBuLpr7NixWrVqldxnN0PADtCcslCw3m5WsF2\u002FOIFdP4t\u002Fcw7\u002FYnIoLqxmQreNv03NH2+uZo80030z7tMFe1+gA5odoAFtB+jEhifqllG3qNartXT00KO1oHSBXtz3RSXHJSs9nC6VSmE7Ke7RsIcOb3m4Plr0kWo8U0OtX2stFUi9W\u002FZW57qdlVWSpexwtucX\u002F7Lz19oJtdW2flsdVPsgnfvtuar5fE2d+NmJqmVsWm2OVutarVWnulWs2HWAcqTu9bvrgCYHKK8gT+nr0nVak9PknULRjvuES4vlUUmRwrszlRb9JmjhcMmegUF5\u002Fbp11G+ygnPYAxGI2ol\u002FuNT2AeXtY7fuB7cq4x5Y3a7IDgGHgEPAIfCbCKxS8aqZipgLFNfjUSUe9JoSet+nmOpWRr\u002FgDZY59sUGLrULHjVX4v5XKrr2YRVMWmVVD9be+6JYsC+RcJlf+7r5a+2iYes3bBUYmy3trDSao2hhrOK7nKaELo\u002FJzNlP2XMWyC5RpMa9FVPveEUmtFDm+KHK+rKvCha3UKDNuYqPs5HYcS1aulKRjQtVsGqeCtevZalmHfgSd7Zk1wBRu37D5heyblY5ErXKk9jmeyuu1Q2K\u002FPS8Cmx4L3dR+790rIp\u002FGqLsca8q68cfVUzgqI0vvMmWt6Xiu7ZVdMUHilY9zYa3xbVrvWiEf8RtlTJhGyImWabu4QqFHlPhjzcr87vnlP39PSrKuFQxTesrWDUsRQoVtXkMNemgmPqtFN2YJ9P0GMXH1lIgbBeEdp5C0ns8OQAcAg6BHY6AMUYo+FH2c9IDRQbKB96x5wQGSgdoW4kbY4SCZGtFhezHGCPCozBQ+ccYo23FtXLlSr3yyivitzbZVHzYYYeJPG0rXja\u002FcMqkSZMmQlnCqQ5jypQu5cl4aZAvfqvLT69jx47imi9OceCPUySjRo0SCh+u3UKRQ14h0sCP\u002F46Z67AyMzPVqlUrgRHuderUUWpqqrcRelt5xY8jh4BDYPsQCGyfd+f7txCokVhDt7S8Rbe1uc2jQR0H6ZlDntG9A+5Vvar11LNRT13R5wrd2\u002FVeDao2SLe2vFUv9HtB53U9z7vS6pyG5+i6va8TJzmqxVfTM8c\u002Fo1s73arb6t2mQY0H6blez+msXmeJK7J61eml05qepuYpzdWyWksv3ZqJNdWhUQf9+7B\u002F64597tCg2oN0a4tb9b8B\u002F1OvVr2UEExQu4btdE+7e3R9h+vVqkYrHdD4AN3c9mZd3\u002F56HdHyCO3ITzAmViWFOcpOW6rsDct2ayrI3qBQbMKv4AuGYuy6KE97AgbUcUF2mmLiEn+Fg7NwCOyRCJiAArYPyE5bItpHZaAdmceYhCp7ZLW7QjsEHAIOAYfANhDIWiIT10ShvS9WcuteSmyxrxKb9VF8+\u002F8opnaRwlbvEaxzlUJNO4vFacw+tyu++ZEyOWNUWK5gMIFYBWvdrFDtRgoEt0zDxFVRqNGdCiUmy\u002FhOgWQFahxh47fjUbS64jufpIRuTym49F0V5uZYRUNHJfa+VnFtrlUgY6ZU2Esx+zyppMMOUoyNIxrbUjGNjpJZ84wKf3hJRXPG\u002F6IAsXkxqacrpk4DBfFs\u002FW\u002F+hlJsPu9QqHqSFFtfMY2PVlzLGEXSbJolRoHqnRTTcD+ZrKWKps2ytFRWJaJAjfMV0\u002FJgr\u002Fxxnf6r2Ka3KKbDsUpQWKb6zVaB0d6mFZCpcrRCVpkRsOkGUzso6eB3FFO9lsVqtcW4j2J7XaPEplwDFqdAal\u002FF1K4mE9vWhj9csa3vVdzedWRiqihY41CF6tn3QEDu4xBwCDgEdjQCxhhVr15dnTt3FkoFrrpCUYDioEqVKkpOTvZOgSD8J21OT6AYiY2NFcoBY4yqVasmTm6gJMAPJzlq1KihhIQEcVqj4ukIflujfv36eNuCWrRooRtvvFGDBg3Sscceq9TUVPkKBZQovmdjjKfcCIVC4jphTqlMmTJls1\u002Ffn\u002F8kj\u002F47T2OMuKoLpQjP2rVrC+UHyhTKT5q48cQ\u002FhBmi3BCKEr+s4ME7iqOK+SScI4fAjkJgp8fDpo+oneTt9IT+XAJuxvPncPpdX0ETVI8WPfTQKQ\u002Fp\u002FjPv9+iB0x7QFb2uUP2UXzrhPs376M5j79QDZz2gB898UJf0uEQxdvYaY2J05xF36r\u002Fn\u002FFfta7X30kKx8eDxD+r+s+7XA2c8oMv6XOYpP6rEV9F1fa\u002FT7cfdrhPanaBTup3ipdutWTc7YQ6oV\u002FNeuu\u002F4+\u002FTA2Q\u002FowdMe1LH7HKuU2BQvzgObHai7jr9Lj532mBpXb6x2Ndtp0HGD9Ng5j6lXk16enx31Lz65uqrVb73HUFK1er+CLi4pdY8pv1\u002FX28LhV8A4C4fAHoBAIBDc49q\u002F3w\u002FwTK3bYg+oZVdEh4BDwCHgEPhTCFTtreRD71fqfi1kl02bg8R1uEmpJz6o5AQpofdTqnbcxVbgj3NdpRz5X6X2O0MJIcySSaihxAMeVmqvIxSfqC0+obodlDLwXqU0b6ty71JCWyXud7NSD+yqUBJqkUbWfJVST7pbydVTPEVJsPqBSul3t1KP+4+lh1W1j40brzZ2U\u002FsEpZ7wkLV\u002FUtVO\u002Fq9SDz7xl98jia+tmM63K7XvAMXXsJ4rfqu2U\u002FwB9ym1eztxlVeofm+lHP6UUvfdS0GreEjofJ6qHv2gjdfGffx\u002FVe2Y0714E\u002Fa7Q6knXS+vaAn9VfXEh1R1n+o25pASethyH3auEqpZpUa7W1XtsNOUWFv2k2SVKUeq6pHW\u002FThLRw9SlTZtFApap7jmiu96rVL79FJMihTTtJ+q2PVmcu0ads3YxGJ5o6oderACcTHWs\u002Fs6BBwCDoGdhwAKAU43oFzwU0GRkZSUJH4bg9MT\u002FN4FCoMqVjniX0HVsmVLrV+\u002FXvzuB6cqxo0bJ5QTxNGzZ0\u002F9+OOPWrZsmRYtWiR+X2P\u002F\u002FffHaTOhXCguLhbXYG22tC\u002FYo1wgbk5tZGZmCoUDygmIPOyzzz6e8gN7G2SLL8oP4vAteedaLpQyHTp08NJDAZJslTycJMGNslPexYsXC0VOTEyMAlYBvWTJEk8R1LBhQ61YscLDY+3atZo8ebL32yVg4qfjng6Bv45AVIpyknRrCv\u002F1KH83ZEQKr5IJlSqQup9Nu\u002Fh3ff9djoG\u002FKyGXjkPAIeAQcAjsygi4vDkEHAIOAYcACLCQLSws9HYg8o6dI4eAQ8Ah4BBwCDgEHAIOge1HgOucDjroIKFY8ENzumPfffcVJzeGDRvmWXft2tVTHkydOtVTSDRr1kw9evTQTz\u002F9pI8\u002F\u002Fljt27f3TpPguW3btjrwwAM1YsQIjRw5Usccc4zwj5tPnJ4gDE\u002FfjifKB5QVa9as0UcffeT9LgkKiqZNmyo2NhYvamOVySeccII4wREMolX2rGWM0d577y3\u002FqipsKYuvmDnttNM8hc0HH3yg7777TpSRUy8ogbp37+4pbFD2pKSkCGUJChIUPCiIOnXq5JWVPDEP5bdBOEVDGjuHXKx7BgJW+RG0CrfE+gok1tuCTHx1C4FVVtj\u002FO+4bsYqPeIXqXaT4Tv9W8n6XKBpeZ6O3+bD\u002F\u002F8mvU4D8k+i7tB0CDgGHgEPAIeAQcAg4BHYpBPhRzWOPPVbsPDSmfDv4LpVDl5kdioCLzCHgEHAIOAQcAg6Bvx2BRo0a6fTTT9e1116rk046SbVq1fKuvMKedzKEUuCiiy7y\u002FAwcOHCzggK3vn376uqrr9Y111yj3r17Y7UFoZggzNZKBE5m4P+yyy7T5ZdfLhQNKCc4VeIraTidgYJlv\u002F3286628iPGfsCAAZ6yxZiyOeJee+2l448\u002F3vPCiY0LL7xQxE2+u3Xr5tmjYEEZgz3KIBQgKEcuvfRST0nC3JPrwghzxRVX6OSTTxaKIy+w++cQ+P8gEC1WqEZ7JXYbpITud1m609IdSuh2m+L3vlAmLrnshEZkoxReIUUyLOVYSpeihZYKpMgmS+V24dVSNN9SRIrklYfJtDkMW7LfSKGC1Vso+cDLlNjpRJlYq2RB9xG17hEbJ8Q7J1JIM2LD8oNqNp9l6fDD1QSwce3gr1OA7GBAXXQOgcqKgMu3Q8Ah4BBwCDgEHALy7mxmBx9XKbDQdZg4BBwCDgGHgEPAIeAQ2N0Q2BXLg9KCkxEoCHbF\u002FLk8OQQqHQLRPAWrNVV8mwFKaDtQCW0s7X2cEtqdoLgW\u002FRSIC0nBBIXqnaqYZrcoVPtIBWv2teaTFajSSYHU7grVP1XBGr0VqnO8YppcoWCu2SJkAAAQAElEQVTVfWVC6xSsfoBimt5o7Y+WCdh4rBIjGt6oQEJt656oknVTVTDzBfsumfhaXjyheifZ92oyCQ2t+XSF6h5bdiolubU1n6ZgrUOt\u002F0RJO14J4hQgFlb3dQg4BBwCDgGHgEPAIeAQ2CMRcIV2CDgEHAIOAYeAQ8Ah4BDYBRDg1AOnKAIBJ6rcBarDZWF3QMAkKZy+VAWzRir\u002F5xEqXv2jouFiRUsLVJI2R9GSGMXvc4OSD7xWKQddqaRe1yup5\u002FVK7nmp4vcaqPjWxyr5gKuUdMBNSjrQ2h94lRL3u1HxnV+y\u002Fm5SSu+rRJi4tldJgSTF1DtDsc1O9JAL1WirhA5XKq79owokxiqpx7lK2v8KxdTvqbjmA5Xc62ob16VWqdLHhumn5P0vU\u002Fzex8rExlj9R9iLY0f+c73KjkSzUsflMu8QcAg4BBwCDgGHgEPAIeAQcAg4BCoJApECZa1doeXrMlS4HVku3rBEC1fnKBzZjkA7w2v2Ks2Zv0q5ka12Oa6foYmTFyn\u002F99K0govslXM0d+l6FVX0V5ShtYvmaun6TJVWtN\u002FGe87qBVqwKkul241DRPlpizVzziJt2ka8W1jlrdeKuXO0Mt3ivYXDrm3IXDBZk+Zl\u002F0Emoyq1eK9ctERp2cXKWz9PsxauVOZW1fkHkfyDzlLemsWaNW+tcgu3mwn+0Xy7xB0CDgGHgEPgTyJg4lS6foJyR5+swun32UBGJhC0drNVOPNpheoNVFLnkxWq1U7RaECB5AaKbdRTwVrtFajSRMHU5grV7mgVG10UiK8mTnLEtThYiTZMsFoTRQOxiqnbWYmdTlRMw4FK7HaB4tseJZNQQ5GiPMU06KbkHucrWLWjAgk1rd+uljpbv91tmvvY9y6KqWffa7ZTyJIJVVGkYJZkgtrRH6cA2dGIuvgcAg4Bh4BDwCHgEKg8CLicOgQcAg4Bh8DfhkD+ohma9P0ELSwK\u002F\u002FblBtGoMmZN1JTFf6DWKNmoJePf1ruT5v6xIL5CCXN+fE0PfbxCxaX\u002FsKR68ccadOswrS7ZapfjklfU88YJv68AKc7S+skf6cNxS1VcoWzKW63Z33yiiYs2qKSi\u002FTbel37+rO75cJkKi\u002F+88DtaWqSNP4\u002FW11+N0ox1uVumvY00lL1Ekz4eoRmrMv5QIbOt4P+U3ZpPTtWJ32X+QfIR5Wct1PuPD9H4ZUVKX\u002FK53vr859\u002FhxRKlLZun2SvSlffnIf+DPPz\u002FnNNnfqU3Pl+ojLyteHD9TKuEW\u002FbbbfT\u002Fl+xvh964QNOnLVFRyS4C0G\u002Fn1Lk4BBwCDoHKg4CJFb\u002FFkdDpOsU26K5IXpoKZg1WJGeNVXZ08JQV4Yzlyp\u002FyrAp+fkeR\u002FDRZbYiliH3QH0dUumGe8n58TMXLvhdzgWhJvvX7rlWivGH9b5KJS1Vc8\u002F0UU7eTFClV0fyPrdLlRoUzFlu3aoprMUAl62d4mAWr7aVgcn2J3wKxfoPVWilYpZ6Is3TjbEW9iY3x\u002FO7If5sVIDsyUheXQ8Ah4BBwCDgEHAIOAYeAQ8Ah4BBwCDgEfkEgR5Pevls9eu+vR2YU2UV1uUs4Q6sWbbLC9DytWbxRedlr9f0DPXXR4J+1bs06bdq0SWs25JZ7to9oiQpys5SRtkmFRcu0ujSvTLhekKX1q9YpKztTGZsylJf\u002FiwogmrtRaRmFQswbzlilKSt\u002FcbMxSrkbtGhdoffq\u002FbP+l63J9l6liEoLMrRy5TptXLdOOd7CvMwpUpin7I0bRVLR4hxtXLlUS1dnqGCL6MPK27hWKxYv0\u002FrsCoFz1ipt+MpyRUVU2SsXa\u002FEGm8P6R+jh89qpalkS9r8Nv26ZlixdacOXn+uISVRKy17ar2VdJVgfm78J1VWvQ0+1qWUFEeWWJTkbtWbpYq3YWKhIQY7Wr0u3WEsF6Xn6ZHmJorIigWiOVi1ZorV55YFUpI3LF2vJklXKqFiWaER5KydrZlZddWrXVvVU4WPrIX21Lf\u002FKDcr2TxQk1lXDrvuraWqKYip4\u002FdWrFcasWLpEi62i5LfVUjbt9cu02MOhzFekpFBZG9cpI7dUhZlrtXTpam3KKdoq+oh1S9PKJUu1NiPf44FfPJQqZ\u002F0qLbN1k5ZXjq11rNP9Vt29bw375n8tPouWaNny9Z5iKn\u002FDCm3Ii1oeLtHymfnKKIpXcp1u6tO2uWp4MptSFWat0\u002FJFy7Q+szzNorWa\u002FOmzevjDsZq8cJPliXVaszF7S0Vc4UatSMtRpKx4Kt60UksWLdbyjb+UKXcd9bJMy5ZaWr5Ka238pfkZSlubodyiDK1YuNS2l+xyvvLzH1VR9gZbx9ZtU25Ze7FOqY331sE9GikxPmRN\u002FrdAGaMfU8+Thmr+vIXakOPbS4VpFv\u002FFS7UqvZyPLT+UZm\u002FUqvVZKrICs6VLVmh9RkFZgNJ8ZVh+WLY6Xbnl3sscpNLcdK21PLl8Q75tW7nasD5DBUW5yvppsO686i39\u002FPNcbczN1calayz\u002FlYPhBQ4rY9lKpftVVZqulbZellue28y6nr+oSuGpRUu1Oi1bv6DnObp\u002FDgGHgENgD0LA9qGRDYptfo640ioaLlXhvBEqXvCEFEiSQnEWi6idH2SqZPkDKlkzXZHCDMkYbf7Yvj6St1Elqz+2Co1VEldo2TlP6frF1v8oRYvpgSMyMTa+QIzVaxSpZN0PKl44XJH89V40nP4oXT\u002FFTqmKFUxtaZOurXDOakUK0hVMaaRASj37nmnjnyVDvrxQO\u002FZfYMdG52JzCDgEHAIOAYdApULAZdYh4BBwCDgEHAIOgb8DgYxxGjGnmV4flKiX3pyhHF\u002FKmzlOzz34lj76dLBefXmCVq2ZoHdHSmvHva\u002F3hn2pKcu\u002F19BPxmtpudAznLlRs7\u002F6VlNmZyoUE6tgMFYqSte8797Xp9OWKjNnpaaN+U5z1qZvFvTmzx2lj79dqpwS2TDxSg1vVEZWRJs\u002FueP10FNfaGO5xaYxr+ipwV9pCeaSAq3\u002F8RMNHT5H8z\u002F9QONnZmJrKV\u002Frl4\u002FTV5PmaOG6NP38xYf6eMRHen+Ypa9mKS3LKjOK1mjBpM\u002F07rvDNWLYOxry3vv6eMIqFVt5hM24gvzFhJQ77wu9\u002FsgQLS8NSJuWa9XqtLJrvcIbNGnkR3rvnY808usRGjx4hH6YtVolVpsQKc2yyp6cLQXdJqxiK0zIKShUxLqsXzJNIwcPsdgO10fDP9Hnw97TS698qRVWIh0JhVQjGFBsTI4WfjtUjw9ZrCJji5UzU18Pf0evvzVSX454U2++\u002F4Umzs+1DmEVrZ6kyelJqhrcpAlD39GYn1fYfEaUu2mRRn34oT766CMNG\u002FGh3h02XovT8qXifBWsW62c4qKtFA82Ou8b1bqff9SXQ17XB59\u002Frvdef1Mffjx6c117XvgXjWr1+OH6YPB7+uybT\u002FTW0K81Y2m+wnlZmvTe\u002F\u002FTmByP16SfDNOLTYdbPR5qwYJWyCVe8USt\u002F\u002FloffPSxvvj4A31o8R\u002F+w3JlF1jHwhWaOW6E3n5vpL77eIgGv\u002Fuhvp6XZx2kWCv8Wbkm33tX1jR9+eFbevG1TzX2y480dNgXGv7eO\u002Fry51yFQgEFY40CkVKVZq\u002FRuoJsi0eh0peP18fDRuiD9z\u002FWR0M\u002F0IRlG7V86Qotn\u002FetJn03XIMtPisWfKcvPv1MP2fkqJy1ter7YXplbI6iJkdzx3+hoa8N1VdjR+qNV97VSMs3cOzSb57R\u002F155Q6+\u002FOVjPvzhEn41dovwV3+iVFwZr2MiPNXz4Z\u002FrorcH6btYyZcl+StK1ZvY3+tBi8NnHH2rYB+9r2LglyrQYxIYLlZ2Wq9JSYrZ++eYt1OipaVLaKL3x0rP6bhmWOZrx7XC9++aH+nL0p3rr9Q\u002F09Y9LLL+EVTBlqJ586V2NsLz\u002Fyeef6L23h2v0mIn6wdbTsI8+1Hvvva33Rs\u002FT6mziKdaGFT\u002Fr83eG6MMRwzTs40\u002F1+Ufv6bU3vtbyVdP1w4J1WrdgjIa8\u002Fj+NtvX70+C39e6ELKtoIqyl7O\u002F16kMfaL3V15QuGq1PPnhbgz8erc\u002Fee13vfTtFS\u002FKtH9teN\u002F38hceLH1BXHwy2bW6hVudaN\u002Fd1CDgEHALSnoVBtEjBmgcrsct5Mgm1FC1Ml0Lxiu\u002FyouJanqqonTNEwyVWKdFYCd0+VUKHc61CooFklR5bAGUCVjGRIvvPkso+AdsZG0ueySiSv1GRomyZUKLi25ytpD5vKFh9L881nL1cxSvGCuVKMKW+TFxVhTfNUyRnlQIJ1T0qzV6n0rRvpEBVL8yO\u002FhfY0RG6+BwCDgGHgEPAIeAQcAg4BBwCDgGHgENgV0bg78\u002FbpjFjNbPWQB114XM6\u002FaPnNMFXQOTO1oOvXqdvC9rpsBPaqLpdLPcfKLXudogOPri7GqXWUfqwDzVqZqHNdIk2bZihr8atULhObYUUUChvqWb99L7enZipaq3aqn5CvlbPmmwFngWbBcsFq2fruynpCqct1rSlaZo2\u002FkvN3FS6eae9ajVU+MHjNNLKBaRc\u002Ffj4rXr8m7f11XJZIX6Bpn74mbLqNlX1+Il63wp3rXhYylqnxWM\u002F07ICo9L1k\u002FXhyA1K6nSMju1RTetnTNPCtA1aM2uMXvtguWKbdldfW6gDm6\u002FV4Bff1KiVxVI4oLimSSpZOlZvXzNQi\u002Fseoa71jLTkdj19+yzl2KQzf3xbD\u002Fx3sZofeqQG9uujzg2z9d7zn2vayrAK10\u002FUpEXrrMDdevS\u002FJVlKWzhRizNyVZC+QOOGDNWyQEP1OHSADulaR6umfKE77xit9OJShU1QtZJKtGzMB7rrojna7\u002FBOappYqvlDL9Nhn9ZQryP6qe+hB6td6BNd9+SnmpdeotWf3aInf66v\u002Fv0PUPtmEU2xQudl6ela9NU7+mJaodoe1F+H926p6JLP9P6ohdqwOk1p33+plVl5m+vCz6r3zJyq4Y88qum1Oql334N1ZP8eynqhrx4YsdBz9v9Fwus08vwTNLbucTrqkJ7qEPpJH32\u002FVFmlNr93\u002FUtfTl6glL0PUL9De6tZ7CZ99vaXmr8qV9lLbfwfz1Jh3W7qe+RROrhNnr4f\u002FqF+2rROiyd9oic\u002FSFftdj114IAj1EsjdNhDn2upTTRn5s26+4cs+xbWzDdPUf\u002Fvmuqok\u002FrpgAO7qF7BMJ1x5SjNWJGvgDGSCciUFil\u002F\u002FXf6dMVy5RSmadm37+injFo67KSBapOwUTOmLlBWQgPVb9ZbPXr21YCD2qtuq9bS\u002FM819KcMqyCS5YcF+ujFdxRsXlVFcz\u002FX\u002FYd8oMR9+6hvn8N0xH7punb\u002FhzXWMl7drifr+KMO06E1f9J\u002Fvl2h2s2TVbRxrG77crI2pnTUIUceonZ1gho15AvNWl2k3JUzNXL4ZGVU71KGwd5hTfv8A41fu0kb1y3WDxPWqKAwbDNQ\u002Fo2tp45t66lm+wN0xHEnqkN9qXTOUF1w6Dg1tHzYv9\u002FhOrRbSO9e+T+NXmrLvvwRPfrZdOU228\u002Fin4WZEgAAEABJREFU30PNay7VTX3+p7ELktTJ8kP\u002F9inK+vY9fT9\u002FnYoyl2rS++9qXmEtde83QIfuW19pc8bollu+1fpoNbVqVl+NO+2vw48+Vu3r1dTejX7W5Q98rfWKeplbO7yvblzdRU1k+eHhvnouo7sOP+IgHdiznQLv36k3v1+srNw5GjH4Yy2q2UsDjztMB+9dVdlfvavRKA69WNw\u002Fh4BDwCGwByEQyVOodmuFarX3Ch1IqqWE9icpqcfpim\u002FdT6Ubflbp+lkKJFZXwt5HKL5FD5lQvEwwVEa+kiMQlLWQ7NN3kwmU2eE3FKNw9loVL\u002F1OkaJMO+85UEndT5N38iNthgpmv69w1kTrx2rVAzFePKWbZlrzKhtHQCYYq0jWCqsQWWvNIe2MT2BnROridAg4BBwClQYBl1GHgEPAIeAQcAg4BBwCDoGdjMBKffX9fHU7q7OqNz9Zpx75nV4cl12WphXES8004MQD1H3fVqpVs632bdlUdfbaV+3btlWbuq11bP9MTf3hZxUqW9mLflDhXh3Ufa8qiqhYkz9+WZ\u002FOC6n9yefpsL1SFRO0wtJgjALGyJSlIGMX8HFxAQWyc5WZb+No0FlNagatn3IPwa666mzpkW8LpcKf9MG31+vzk6tq8pj1KjUL9cPGVjp0YHPV7XGGYufO0I92fZ67aYNmLmykvffprL2qxate3QzNn7dMG6KN1P\u002FYXmrbMEdTZ05XTueDrGC4q9q176h9D75IZzb8UW\u002FNKlRJUUjV6szVR4\u002FdplXXTtLNR3dRVbITqGv\u002FhyxJs164Xh+nhqwyY7WWLVmtrII8zf12qiZMzVQwJk6hYGBzGb0A1hSwgoWYUFDrFizWz2taqpcVWHdru7f26dxbpx3ZR5e0jivzGohXlXnD9cS9S3XmkKt0bLda1n6OnrlovG659ijt19li334\u002FHXrkteo\u002F8WF9tDhWiW0GqvriRVq4eJUCTQ7QwOMOUOLGTZo5OkPtBh6rAzq0U7t9DtIpF5yngV3rKz4gGZvPgDE2Z\u002FrVp2DKJxq26VCd3O9g7Wvrep9999NZt12ml0\u002F4TOXc4YUxJkZ7nbWvli6drwXLi1R3v2N0zsENpHBEpuOxOvjQ43VY147au20H9et3oLplTdeixT\u002Fp57Vz9fmkbJVkp2nFyrVKyylS8ZR7NGbNT3rrq5mqcuih6te7g1q17ahuJ9+nqZe2UhIpBu2\u002FGOpglh67eqHuvWqgundqqxZte6ifxeOeNrlSwFhP\u002FtfIBGIVZ4wUk6Sk6i2VsGyeFq\u002FKVFL7w3VYl720V5Paqtd4LzVr20nduzZXtVpdNaBHG60fPkP5BVJ05kiNip6tM\u002FdJ0tIRj2vwJRfq6D77qnXzNup60HkaNu4U1bL5qtW2p7p3q62M1YW65OabdGj7WiotDap33x46sF9ntWvbRj167a+98zOUtma1VqbN1rDRmSrN2aiVK9doXXahiufeoq9XbNKmwpDiYgLaonJiaql5y9pKrdNaPfe3fFxDmv3qRZrSONHiuEZLFqxQRn6psic\u002FrCHfbVIgtpV69ThA\u002FXp0UtvW+2r\u002FXv014IQmatRzgLp0aK8O+\u002FVSjxZZysxI08plqzRzUX31PGyAuu\u002FdTu079dLJR\u002FTVzd2DCic0UsvGdVS3wV7qbuNrUzOgJsddoAu+\u002FJc+W2Fx1Vq9c450wyMHKTF9pI59+WRde85+6tymhdr3PFwn3HC\u002Fjm9QqKxVo3XXt0VSwUatXbFMa9MLlDP3A01fPlcb5D4OAUkOBIfAnoRAINkqOZYpb\u002FIw5U35WHnTvlT+jG89Kpj\u002Fg0pWf6e8n15V7qT3PPfcyR8pd+Jg5U7+WIXMtxaMVZ61K7LPaFGeSlZN9dzyp3+uSPZiS+tsXJ9ZuxEqWT1dBTOeUN6PbylvynDlTf1CeZOGKm\u002Fi0ypd94lMsIEKpmP\u002FibX\u002FQEVLxqpwvk3f5i33pw9VtOgbmZjEnVY7drTbaXG7iB0CDgGHgEPAIeAQcAg4BBwCDoFdEAGXJYfA34rAotGaMu0LrZ\u002F3lYZ9\u002Fr2WbVqj4Y+M0qbNmWigFGSc1hyNRqxcu1SRSNmudJOQqMZ9T5bmTdCX07M0d2pIrTr3ULWYUkVNqUa\u002FN16fLEhR8+qpSmZ1y9Va0VJFAlFFbXx8S0ql4pKwwrXaaN8W9dW+dXs1rRLEqZyMOl14smYPmWgX8u9rzM3nqE\u002F\u002FHtr0yYdavGaKsppZoXOSVKVGe53aZJUWfTdeK9dO06Yme2ufFslKadxdJ593ig6pl6HZ34\u002FSqB+WqMgqWkoj+YpLjZM2J1VVNarUVaaVxEbCxgqfh+ie58erqHZHNdjsR96HvGeskrq2aa1kq+qJ2kiq1Gyn2165SAPbBBQO48Pz+ut\u002FRiosiigvpqrirPLH91ClarxqNQh4uBgTUuizh\u002FTCmGzV6tBMMZ6nTC2yz5pW6G0f3jcSb4XZKRnKzA2oXp9L9eCg\u002FWXWz9PYTz\u002FR9LUblG3znVOcqri4ZM+\u002FbEypdfdSh5a1lJJsMS+rxnK3LR8FmXnKi6uiOuaXssTWb2g9rdZG+9\u002F\u002FmmBNHXjZ23rkoHjlzB+nESMmauW6fMUbo2hqXSUnV98swzcxAdVMLVZBeKOyogVK2TtVSdVipajNS3InnXj7ZzqlSaoSSnOUUjNOUYvV\u002F7F3FoBVHFsD\u002FnbvjbtBCBaCuzsUl7q3lLq7u7tRSt0ptNCWUtzd3V2Dxd09ufKf2SChpX2lj76\u002FlNns7O7MnDlz5pu5dk72XqufgBjadmlNNclUmqMqctgh+ZBQORzdXV51qBleLDNytKDqSdauyxZGTP+buP6GrpC4juULF7A5rZBil5ggNrhcLpm7ykY1enWhlTGPTTmHmT9rBzVu7kNtDyjMSIVqkchlpSDBtOjeg+ZhyOZmz6SPeCPhTp4\u002Fvy4+Tgdut4mflw0vKjdT7PD3t2MY5VS4i\u002FASBmqshurfrzkXPLCUmxtEEWy4ELP4zSY2OlSSAJOqy0mQ4wVtCUTmSZjbPGrywLKVPNrJxOG04WN44S0iajfcgdSo6Yvdx6ayYILL1w+bYVJW7qLQDMTLdmJkAf7eRNSQNekWS6RPl\u002FTpdB5dNIE9uP+5Il6aehh2j+ZxPuDJJqI2L0kOoYT6ykntEkT1b9iWVi3qYstPI7JhGLWqG7jdbtwh9Wh91ycM6dgYPyWrkyagCWgC5xIBwwtn5mqKV19J8arLJF0q6RJJl1G6\u002FUFcRek4Er+hZO0Qq6xk\u002FU2UbLpN8tdScehdKg68bLUtj30Zd0UJjpRRlKwbSsmWu6XtBkkJlG650ypzZi1GfaVV6fZHRNflkqQf0VuR8COGRx3UC0L5gXcoXnkJJRtvxJmxEkfSKNF\u002FhdXekfKTiISL3N+zm3+PWq1VE9AENAFNQBPQBM4yAtpcTUAT0AQ0AU3gbyEQu2I3h5p8zWU1ahDq50OHx7\u002Fl8pVvMD1FujMk4UJcq+rCSq6KdGxWuWQNb4Kqd+Aqv5k89vEktvk0oEMbPyRKgsvhyc1vPcttDROZPmE58ZkOCA7GNyiPDYeLKbL8qHnsS05mfYH04OeFv5cXfi4nLsmK9uO72eVhrp46lu+nrODaa1rhXW0grSbez5hpiUR07oWPSNpEd8zgduz44Bl+WFpEneZdqW0rIzl+N5sSfInpcTU3XdESc\u002FcvLE+wExrcgLyFm8nNKcfaktawfuUOOrcy8fB2kp\u002FzkASEXmTBiI+YsP2oDJWbKacOQ6qzq9BOs1796N+3B+0bOTh4KIl8\u002F0DEuysSp95dMrhaUb7Ur1jC5oxMSi2xPLbuPsTyxQ7lk8btKqPw5nHMfnEv33z+I1tLlFAHbouBFybuVhkrlWwcw\u002FTU7rSJcXFk8TKSvZpz\u002FpBrubB3GAt\u002FnM+BXG9aN9pHbNJBiqwW2RzeMpXJGw6QWWLHpgYizm9bRQ7xR5LJKa44PtehrVsQnTmT2YllVksoYPXEH+HyC6h5tESdXM4jLJi7B3eT\u002Flw59CourLeKzyYuI8Fux35kEvvjd5KmBEVzdlYCS+OjCQvuTmOPetQlgoZNOtO3X396xQRQFncEh1mPznWjiF16QJzyVkPYPZex38yxAi9uQznvnVLRiUeAH6fvl2PlXnxgAuNXVsNemT3paJgm7uJMEjdupjC4MRcNuYW+DXxZOH0zcWkyCwZUSEvbscYhXejX1l+CeF9x17jq3NYpXGqhVe9uMHEuB91H1Zev4btPvmFFvuT3TuDzT0t5bfhl1FYBAOlTShFfP8fEVV4FfFwy9nCPxjQ1w4lp0JE+ikHDUNxJ8TgkOOIhi1q1s+SrHpwOSiUI4eGhJg86XlkfVhXR8Ly+9O\u002FXl97tbBzYvoeswCAMl0P6rdqzGxXLqFoiAqg1WaOaN408lrM5NY1iq78CdsUeZtm0Ckxhg3pcSt8eMq9WNR60vesxIn8eyah3nqfplJupripqXMC9fMnSXSojyVnEzik\u002FMHNZEr5RfejsDCA0qoc1592b1cczOY6SPAPf4hySE5LJLj7JOlGgd01AE9AE\u002FsUETF9UAOI3yV4HDE8wo06ut9ex8tjqoJJqp86o10azmlVniAyGvIgYHqhrS8YMEH1ex\u002FOqTCWkDdZmoPSoMtUG0x\u002FMSKy8CpDIa5Ul9jcdKl\u002FR\u002FiblWq0moAloApqAJqAJaAKagCagCWgCmsA5TKBkC9Pnr6X1bb05r3cPunftSudu1\u002FHYrVu4bVyKOPJLBc5qcQzLSXbDNIg67xLGv\u002FU+X\u002F84jY3i9PUMCaXBZb1JHb2foEY9sL7FyeXCUZKNV\u002F0uXHVlH3H2T2fY+A3E50fTs2tnzCUjeeftj\u002Fj0ow+YOOcLDorTUzlmXWXZrCt0ov47HGs7evDozN1dRnHfu+25rJ0qi+KqR+GtuRV06uOnCuSDegBhtToxqMZKNtlq0qJDiJR74OsqJH7ue7z2wRd8N2EGWwK6EhlUnw59BzI4dANjh7\u002FFh59+yjvPPMHhy4YztKm\u002FOHzzWLbLLk7lB5h+00GuueU1JgsOXDtB3MPKRVvj0sWMdA3nrRGf8dknH\u002FLRyCnsIYaYQCcS4xC5U+8upxPf+t3pd0ET9vzyHm+O+JSPh3\u002FAgg0rWE45TvF6O4rTWWXUp\u002Fu9X3Nt8nM8+sY44hy+XLR4Orc9dBdvfPQZn3z4Pu+9PZKOXwzn4toV2DwO8Obdr\u002FL512OYtPAQ4dEt6dSkJk3Ov56gNW\u002Fz6gef8el7rzNi2hGcHqEE2Sooy81B\u002Fd5I2o41TJ52kBwJRBnHzI65jBcfrc73n73PsA8\u002F5bMRL9J99O2s+qgLXsdk5GwQQHDS81zz8md8OWYCc3fYaNqtG6HiMDdCMli7aTkjh3\u002FCJx+9xatfrcbWbwBdm0UR06oTA5tkMOeTEXz0+Wd88PZ7LHGG4e1Vg85XXUf\u002FzBl89d67fPTZp7z58HscrFkXcedgoIIfLunZl8tiJ9D6zrt582Nh+KHMwRd78WqaRkG5SzqMF+YAABAASURBVNaQg\u002FzYQsocLpwVeWSUlOP2sVFWvJuxL7\u002FBJyN\u002FYNKCwzRpUZ3IsBBqhEbgmvcJw4ZPYHtKNg7prfXATvitf5f4G66nQZA4qaRXn77DmXvRz7zx7gd8\u002FOlnfPzm9Xxb1paG3rDmg2v5dMUGFk35StbUaKbO3YvNLONwUalltTTHLVzKC4soKfMkqnl7BncsYdEn71sMPnz3feYXBuHjH4SHPCDcqsGvU9Nu9E2exHtvvc6YzeB30VImnzeC19\u002F\u002FjM8+\u002FYQPP36fyaWtaBHixFm6l4MF5RLCrFTilsdlaV4J5QqhKpI+HOWFlJSW4123PT0u6EzitGGi61M+GT6C2SsXMVNIOB3SIKYZUbalfPju63y3pogyKaLuLTzf7CtuH3sj3w9WjzdR6t2KZ1a8z+zb3+DTzz9m+LARfD01keCYWoREtefm6\u002F2Z9OZwPvv8Uz4Y8SUL4lwE1vIgfv8SJq2NJd1liBK9awKagCagCZxLBMxzabB6rJqAJqAJaAJ\u002FQEBXaQKagCagCWgCmoAmcKYJ2Otw7VujuLdVJIFeduwedkxx\u002FHZ8I5a9VwZC9dvZt+cg3Y71a9oJ6\u002F0B+2fcTu+ubakrTl8kKGKGBTLovuY07V4H60Osd01aXPQuz\u002Fc7jyahLbjs1kd55OKGhHj7UK3lJTzwyH3ccfVgBgy+gcc\u002FjSX25dYEi67gC9\u002Fn4JON8fY0j\u002FV49Gyj6y972Rf7Jq2Uf9TuTdOnpN3IxzhPzDwqhB1\u002FQmpfT9+G7Wnpr0pNgut25sr7n+ahK86j5\u002Fn389xdl9Gxpj++wQ0ZdPdj3H7blfTs3o+Ln\u002F2eZ67qRD2xgzaPsDX2UaJ9q1Gnz6vEjruB9qqfPgfYG3srYUp19WZc+qw4f8\u002FvR8+e5zPkxqd54rJmhHi7cImbXpmpxI4nQ0pkR5zOTtOP+r1v5KF77+Tafn3pf8ENXP\u002FkGA4eeIlmgd60vfUdDjzZBP8adTjv2WV8dWNXQg3wqTuQlw+O4qr+PejU8yKuf\u002F8X7ulRgwDTk6gudzHqu7vo060vl11zGw\u002Fd3JUoPzshzfpw3UOvcsuAPvQedAeP3HEj5zcLxSO6A4PfeZ9BTe0c2L6JzPqBeAd7HjcXM4jGg57ms4eHMrhbJ3GO38O+ebfSpbYCdELMsIXR\u002Fo5ZzHmwH926D+LKW1\u002Fi\u002Fn518RenuSNI+up5OTdf3J9+vS\u002Flzofv5vZLWlJNVJiBdeh2+XXcdsel9OvZhwsffJOHr+5NTIANn4iWXPH4Awy9+gL69OzHFZ98ywP9m+En3QoGOVbuAQ0u5JXYL7myV096D7yQoY89ypdzJvPsoHC8A1vx8pLHuaxNADW6vs7XQwdS1wim3nk38fgr9zOwew+GPngXN17QhuqeJlEdL+bhZx7n3is6UjPIDxMwA21yuIgfr6yJj48hJbL71qD3Q9\u002Fx3BUX0qtrDwYNncdPd3QgUtDVf2ov+yUoc2effpw\u002F8DzatapPaNtnmfPINTSUpmr3qtGQ\u002Fk\u002Few8AWPuATSceLhnDHvVcIg96cf89LPDikP02CbNglECbLSDU5OVUfwLCpw7jsiivpURvwrcX5L07g\u002Fov606NrLy6+bjhf3t6B6oGe+F22nIUvDSKYyi0gsjZD37iD8+tX5vGpTduLH2NIj0Z4Gb7U7XEN99\u002F\u002FANcP6Evf868Xnt9w6OArdKguiz+0M3e\u002F+TrX3XAdPWO8sJtKRxC+7ix47lU6yJyqEvCkTtdbGf39lfTv3puBlw7hsbfuolNtP\u002FAKp82AG3np8Yvp06M3F99yB3fefSUtfAtJ2rYNH68AavtXatFHTeCcJ6ABaALnEAHrJeUcGq8eqiagCWgCmoAmoAloApqAJqAJaALHCeiLv5mARxi16tWjmqf9JF+rV1QDGtdVDssoGjWJIeS4GQamfy0aNm5Mo5g6RIjT111QSuaibTRr1ZmeoVRuNh8Cq9WlTliwuEM9CAivQ4M64QR4SbVXMNXriH7R0bhxA6LrNaBB7SA8bOARUZeYWgFYX80kolV339qNadSgJpaf1TCxR0q7ujUJ4NhWSk7JNpZ7taFFl4Z4HCv29CMkqj7NWjanuaT6NYPxFbuRcElAeE1imrSkXdumNG\u002FWgKhAu+X4JqgWMQ1qWQ53PKvToHET6goOwurTuEENvI7q9hdOTZs2oVXbVjSqX4fqAVLhMvDIS6NcAh0n\u002FQe\u002Fw4UtP9u6w8MtYjb\u002FEKLqNadF62Y0U33Xiiamfi0CBURQjTrUrx1g2eJZLVrmIBqJC0grL6rHNKJJ89Z0bNeYhjIHYdZYDGxeYUQ3bkrTVi1p2aQeURHKYDA9fQiv3ZBmLZrRolVz6tcKw1+18Q4hok5tgu2F5Pm24vKmNal+bGAc3fyqUyemIa06dKB1kyY0qhti2XS09vjJIzSaxlJvcRCbqknXTpcbl9uf8PAoaoldzVq3oEX92oQHHuvEJkGoSKKbSHnLSgY1g7zxMJRaD4IVg6YtadVKxtQkmnBPVQ6CEMpclRl8iGzQmCatW9OqWUMaxFSnZt161A73wvQIpHa9WlQLsuMdUofoGhH4YuDlH06dRs1o3rIFzZvVk3o\u002Fa0z2wDCiYkRX42jCfKU9kLRuP3vDH6BHNb\u002Fjcy7FeEVE07BRI1q3a03jxg2pHaxKoVp9mZMGDVCPj8aN6lOnZigegbWoVytSQnOVMqaPP+G1ahIhdoENn8Bq1G3cnBayNtUarBXii11ES8sM8gucoBaL5I\u002FvRiA15THTuEkzYiIqS72r16eJPJ6UPY0a1qd2iCkVJh7VY4ipHSGPQazN7u1LZJ0oIvytrHTvS1C1WkSGBYglKhtEZHQzWSfCp3kDatauR72Y2gR7e0gDfyIl37hJU+pXt2MzgJJlTBrdgm8eqidkJX9st4VYa7FJ61aoeYkWDp5WnYmHbzXqNW0mzxctaNG0PrXC\u002FSGvAAI7yBptUfmYQ2+agCagCWgC5xIB9ap1Lo1Xj1UT0AR+n4Cu0QQ0AU1AE9AENAFNQBPQBP5hBBzk5O\u002Fmx1k+NOzV6SQn8f\u002FcUPGMZ8z5ieK6bTiv5un1bpye+O9KV+RlsPmbB7nrW4OadZoSclSyJGEPCz69n9tW1KNmSNQZcfKaZ8poozZ9BvenZZ1QbEft\u002Fc3JPH3XhPq6pZK4TIqOf9\u002FSb7SeZkEmcz96lQdfg7uvqHuabf+CuGsHs+cuJPrGZgRbEaNT6DhTc3CS6gK2LRrHW5fdT1nX2ngHeJ5U+4eZv8We3+8xZdzTfNNrONdW\u002F32ZP1NjhDem\u002FYC+tK1zGmP9M4rPbhltvSagCWgC5wyB03+Xcc6g0QPVBDQBTUAT0AQ0AU1AE\u002Fj3E9Aj1AQ0gX82ARuB1Trw5OjXuLLB77rP\u002FzdD8IugwXWf8OJtPY7\u002Ft\u002F3\u002FpuMTvdj9g2k85APG\u002FPAWt\u002FaJOl7hVS2aTnf\u002FzJqRd9KrWejx8n\u002FEhelNYKAfnh5n1v0QEFmLu+Z9wZ29gs\u002FQMIPpOvQevk9J5Z2OXmdI5x+oMetz9Ss\u002F8nz7Gvjb\u002FkDujFf50rDDIF5ISOGjSxoR4XPGOzhjCsMum07KpN5V7sL6a6oNTx\u002F8\u002FP3wsf+19rqVJqAJaAKawNlN4My+Azm7WWjrNQFNQBPQBDQBTUAT0AQ0AU1AE9AE\u002FlEEDOwefoSHh+D\u002F\u002F+28tHngHRJBSKD3\u002FxshQ2zwC69BjWohBPqe+DhvevkQFCHl4YH4eBn\u002Fb\u002Fb9Lzs27R4Eh4cR5Gc7Q93ahWF1IiOrE+xxhlT+oRpfgsMiCPa0W1+R9YeiZ7TShm9QKNUiIwn19cD2D14unqHViAzzOqOj18o0AU1AE9AEzj0C5qmG\u002FOuvgDyVjC7TBDQBTUAT0AQ0AU3g30BAj0ET0AQ0AU1AE9AENAFNQBPQBDQBTUAT0AT+nQSOB0AMwzg+QsMwMI7nzr2Lc3nspzvbhmFgGMbpNtPy5xABa3noJXIOzbgeqiZwLhPQT3bn8uzrsf+TCRj6\u002FepfmB7DMP5CK93kLCKgTdUENAFNQBPQBP4nBAxDvadQCQy3G0qQFK9TiWbA6TAoRtaPk6qbYVSuK1VmGCeuVb5qOh4AUYWGYVgfDkw5O2VB5hWWcC4mwzDOyXH\u002FlbkuLi2nwuHUvM7Rx8qfWTOl5Q7KJf0ZWS3z73zOVc8TDqfrH\u002Fw88e\u002Fkrh9P\u002F\u002Ft5NU39\u002FkGvu\u002F\u002F9utPM\u002FzNz9TlHc\u002FrPnKoyKiguldftYmzmSR8XFUqdNAFNQBPQBM4SAoZhUFRSRnGZQ57TT+91oOprgr7W7P7bNVBQVIr7qJ+5yDsCj\u002Ftysd\u002F2\u002F5V0v2eCve3WXGy35vxPk\u002F2eHIrDm5JbUGylcvFHG0ZlLMMwjD98Zv7NO1pT3uRKLI7s7GwyMzNJT08nLe3cSunpGefcmP+bOda8zq3Hx19aK\u002Foxdc4\u002Fp+jnCf088ZeeO86y9x96net1fi6s87NxjPqx+TuPzf\u002FwHJuenonNbvvDD5PnUmVpVjIznr+Pj+dl\u002FW3D3vGygTE84b\u002FTn7WXpePHMW9XEmX\u002Fnab\u002Fh9Y5fH+JwWVTSv8f+v5rXRanJfDz\u002FQ\u002Fx9ZJcytIPMuv7USzfX1xFWSmHN0zmh6mbSSgqY9PkETzw8UYOZ1cR0Zf\u002FPQFnIekb3uamp0eyxfHfq\u002Fs3acjNzT3nP4ueje9d\u002Fo02H38\u002FJv6h9Jw80rN1OlsZpGXlUuF0oGIIpmnI+X+UbPI+CSeGqwKbnL3tBnabad3MYRgGf7SZv640DANPDw9q16hGraOpdlQ1dNIM9BrQa+Dfugb0uPTa1mtArwG9BvQa0GtArwG9BqqugeryWTAch8P564+L52zesNnwq9eAGlH+fxsDe7X+3Nc69L\u002FTX5hJ\u002Fup5pOUWiGvgv1P1v2\u002FtRZ1WQxnc0Fu6TuYl8U2MSJbLf\u002FBuetip1r4h1Wv4U1pUyo6Zh0nKqKhisYu8zCRmbygir9iD4KDqdG4ciJ9fFRF9+d8TMG3YgpvSunY01ez\u002Fvbp\u002Fk4bw0GDtz\u002FuVT1O\u002F3ld9vf9\u002Fuq4RIX5nnWqfpRzqyGMqwM8XT08PSZ7\u002F0+TlWdmfh8Qu7Ha7BF9MKwDyn563zaoChmFYjUzTxCZv8FRSCnXyQDPQDPQa0GtArwG9BvQa0GtArwG9Bv5Fa0C\u002Fv5UPTno+f\u002F8xbbd7WF9XUfXz4l+5dsRvYun2FIrL3VZz9+GVTFqfjNtlZSF1FWPXb2HrDwuIrfKf247yTHYvWsWuzBx2r1jC7rgcds74kemLt5Bs3SBQQsb+FUz+aS4bD2RRflSddSpPlTaz+HH8MhLyi0jYsowt+3IpdVi1lMcuY\u002FpPY\u002FhlYwE4Y5n\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\u002F56dJ89iUqtqDh48v9dq3o3GYHbcoNtR\u002FpxqmVBaSuH0Fizft4nCBJ97ilHe7TULqNqV9jB8Zm9ezOyGbUqtjN3Fr5rD5UCkOKw\u002FZ68ez\u002FrAoFE2QxcbJY\u002Flp3Gx251kFJw4VueyaMYbxM1eyN7GI3H1bWbMr5egYHeTFbWXBuJ9ZsOkQeUfX\u002F4nGclWRxJYF20jMO8yqOVs4UlhW2dZ1hBUTf+HH0XPYXeVWouTVY\u002FjxhwlMGPcLEybOZMHuHFEiu6uMzI3TGSM2rt2TLgWyuwpI3buCaWPH88vPE\u002Fjlx+ms3JNKYtwutuw6QNIesXXGOH5Ra7FKH9KS9A1zmTzme2bFVkD6Dn6atROHVKSt\u002FZ4FB8oo2jKRMT9OZcn+o498w45PQGN6tq5PIJVbRX4ym6eOYeKibSQkZ5Mga2PH4azK8VWKnBNHuzgIVdKvd7\u002F\u002FeqfZaDZ6DZx9a0A9r6m4hUoqjmEYxh8+p5u\u002FrjUMQ94sGajGSolK6lon02KiOfwbOegx6XWt14BeA3oN6DWg14BeA3oN6DWg18Cv1wBnYLMXbuSnhz5nX54EG0Tf8s9f5arO97LS5ZQcrLm9BzcdbMXOlwfS6NMcqwxXKcWr7+fi0WtweB7m8\u002FP60jx6IK8tOcTuce2p2cmHJrfcxMVPjWL5hglc0nAQX83fRr60du6dzcfX1aD5OwtJ2z+W+9r4U6ddb9otKKZUXKirX70Ar0a9mSne80OvBmLYGzHo1o6skbawk4cMD+pfOpf4wr18XMeOrW57vpuyjpSSQrZ\u002F+R5TNooHuiKZXeOvILTuPSzat535n9xA9Wp1afniOo6klMOBeXx6ZRgNP17LriNzub92ANfPOEymDLli9TAusdXhwZXZpB36mFYBBufNKbJ6TxrdnwGjk6zr4wdhkb\u002FydszAaJ6Ye5Btc26mrv9QPpyTJiKlHN78IxeFRfPM4s3isH6dAU27M2hYBV6mIfVV91Smv3Mj\u002FvVfZGXKEeY9F02A+RXxRQ4ROsL74QYhbT8mvjiVUR3DxCfwGgelxnAdYeSgS2kaaeB\u002F90JSMhZzSwN\u002Fhr49k+RyF4c+fINpC\u002FaJpOzuw2xe9wkf75zPgp2fM3XnDrKkOH\u002FrMqZ1a8UHh5KsfNGS7\u002FhgXAJG4krGf9eGSJ9o+lwzn0SSmNLnCq5ZA8lrP0dOrJ75E5PXxpGHk8SvDWyhdzAtrYDNY9oS1ftJfoqVAFBOLtPadadF02jafbmJnIIU9iz5nB41m\u002FDhpv2sG\u002Fso3aNq0rrLu+zMyK4SLPPgwJLnuXtuAYUKQ9IEbr92AM1HF2Ft2SNpfvUM3D4p\u002FHD+tbSuYaffjCyKNtxHhxqX8s5aB46CfKY88Dlzt+Rik+AH4oj3tOVyaO04rrpoDRVekdQLc0lgw8BmFrJnzUSenV7A\u002FnkrGfbVTtJzkG0DY0deQPu7l1FaKlk280TnIWyoJnN48BUMI5zLN+TjPvAxzYMNLh6XKkJuCjKWcpNnCC2+XM3+\u002FbN5qrY\u002FIU3uZsHGAxSVxbFh1ECCo5\u002Fmlw0b+eXF+gT3\u002F5J1+9SjRJof23O3MXdKf2oHx9Djgl+IxUbR0mepYavHecsSydr\u002FNM29DaJ+qWQSt+wtvpbAyLgpP3PN1Xfww9wEnIUH+cTmTcTLc0lMW8lbzapz8wfTSSirkNjXBglS\u002FsjEn0fw9A2XMmZfPGs3HmRUi4bUavMpS7duZcaT0QRcP4PEDAl2yBoYc1cbqnd6la3l2cxu54lRvRXXXzQGNeq1V93CwIbe+L9wENIm0bexF9d+Ey+jKSd\u002Fz8fcPGUah3CRtmcyVwbV5I4ZW9m+4ituqhlGndbPsvZAAkWI+Dmyq99cMAxZRzLeXz+\u002F67ypfXymZqAfB2fnGlCxCpXU\u002FBmGIa+ThjzL\u002FfFunqraMAyrsWFUnpVCnc7ORaHnTc+bXgN6Deg1oNeAXgN6DZxyDegPPfqDr14Deg38zhpQnxHV84Zynqnr\u002Fyo1G0CHtgdYlOcUF\u002FZ2lmc34zqmM2O3+ii6ne9nw8iLbdww+lp49A0OAO5yJzPf3sMV195NU2cFZr17+HjxKn4Z8SLPvHeErZfVoEXPWxgzdTQffjCS5aueYNfiDA6mprJk60LWX7idhEkf8NiLI5mxeQEfPQB1vT2xr\u002FmUTybWZkVhBV8\u002FfjPPzHCT+EkX6bEdXnLMeKMln1w0DVf5jzxz+1P8WJHGqJZgenpgymdjm08Afp5lZCXs48ufezN19wY+ffc1Xv9qPJvnPANOD7zsh8SGxaw5fyvxI1\u002Filde+YMPmcTQaN5GsnKV8OG4RMatyWfHOHTzyxjzcG19gxQXPiOMZbD5ihI\u002FiIueje1nJEYb1PMxry92sEX0vf7SNtJ2dWDr3Z6ZsSOLAmKlcNWsviz99jzffHc3kDTN5hBxhzUlbweKJzF\u002FWnN3pU3n9oecZuTKBHx78nhEbXSR\u002Fez9PhI+i0D2Pp+99kunuciZ2fJkGbyZieMiYRNPQ9zbgXvMRTz3wHtuy9tFm+WzmbS6n46MtWHB4I5vd4IhNI26ODxd1eIgHmrYlY2cxGfllxGaWU9gTVq9zU1oIm\u002FfmEj6wAx6BEZj5gby2vwy3+1k6yix4R4K3A5rfu4rXpN+nvv+F0c8NwL94DkPvvpYxqRv55tk7eWVkDkm3J7F86iyS7B7Y+97GTwsSyP78Ntq5jrBx7HZeXBPHxLff4J3PpjB9\u002FnfciIkha17UHt0D6NuvO8ZCGZsTcpdvoNmdF8OXM6x699RH4NZ7aYETGR7X\u002FFjM4c8e48539pA3yY+1UyeTIH37hvviaTOkjYGHby6rJs5j3LM7eWL8UAa1iABZz6o9GNg8vPAU0S7n16d53iqKygXIzi0URsj6XzifA4YYsmM2o0O\u002FYKhfFp80eJWe08pJePt+rn9xLq7DbzHzqZdYWCZlHwzA\u002Fe5K3LO+5MXH3uKnlB0Mr1GMl1cxew\u002Fs4fsVN7D44Dy+GTGcb2YnsOyuzXyydiexRZzYDAnylUfx3OZMSt1vM8B\u002FDx+89g5XrHTg\u002FuQxHnp7O+7EYaRc6880adX12b0smzqBX24XO695hpcea0LOjLuZ+fwk0md9znOPvMW4hFg6bljOgjUmjfo\u002FxvdzpvHu048x+N7x3NO+E11CKyg6\u002FwN27\u002FuAZ198l7HLVvBxtdFMd+STMPMLftp1O0mlq3jtjkf5rMDFwvuipGdvTDnaa8vhwXUy5qe56bGxVBx4i62Tv2E1djxsvtT286U8L5X9X31Fj5+3s\u002FnbEbz2yueM37mY56iwnvNFwzm1m0fXvDrrZFprQHPQHPQaOLvXgGEYGMaJ9Gee1NVryJ+R+1fL6MFpApqAJqAJaAKagCagCWgCmoAmoAn8HQRi6Nm0OptXuClbPJX1Na7nky\u002FOY\u002Fz8JIifzld8w9X+0u95b\u002FAEI\u002Fh+C7jLZjC57CIuvTiACocLjzoBeAV7ipDsEiAwOtxMJ+9gakgWDHGbh1IzyMSQAEhhQgE929oJ8KZyC+5Iwzp30tHu5vDWFNLbX0LbyhrrWPPKG+Tstpyr636Atlf3xpASa3cHcNUTA8itqHRfg03qCihx7SCvbTVq1bOk5FCdaqGDeLa2C3dyEoXxeWKDB4E+UqX2tkN446cnaezOJ78gl+Uf38INN1zLtUOv4\u002FoRa6nNIfaJnCHp5N2J072e1R2a077dsRpvPIMuZ4A4yjdtc7Gvoj3hkXWPVVKzWggDnojA4Tpmc2XVoaRSMjv3ItB2DEwtrv94NR\u002F28mTflh1w9wD8KkXl6MGVT0qHO3bKtSGj7kxMtw4c2+wE0LnJAYpySgiueyNddqdzeFsxCXlJbGvUidDG0dQNr0b93BQKdy\u002FlYJabIfe9xuX5O6jIn8OeXDuXdLHh5++ioqALMZHlOCzlbivQYF1SjrofwFGuck5c+5exggWMe+l6rrvuWobccgf3\u002FpQuLIpIlFb2iEic3gFKmNRcB\u002Ft9xY7gSCuvDvWjw+lzWyAutxuVP5Z8u3amUfoaDjvjmDSpmP5vPM39u39mmQhM\u002F0TiHw+0lisHam4iahydUAnKlddsSIDhgakqRMLaDRNjxQeMGL6Oui8+yJVda0mxQ6yTU9Vd1rSzWRuiaySzuryYZYsP4Xv+O3x+ZTpLk50cWDyPVm9cSQibmCPtMsbdyfVDr5H1MoQhLy9jcHcvDh1ys3XPedRr1UYkKnd\u002F70Aufqo15a5k8p17cbcPJ6JmZR3UIqr6+dRIclGSf6xMnd24HPWIru5AQhqQvJUd+4dweYeKE3bXvIYXRHT7YTnIXp43gxaDy\u002Fn09UeoX1LMgdWLmP\u002FLtzxz03WWjbc\u002F8gi\u002FZLrwK00TaSjZu5xlX82h943taSsBjLIKJx51a1GBh1WPdxBeEdUIEGfW7gOFOC\u002FqR4DrGFiDflcOsuTc6qiMjK6jriQ5KY+MoYWI2iWndhWHyi1zsTOjDdXqNFBFVqoWGsKgF2tS8avHhVWpD5qAJqAJaAL\u002FegLmv36EeoCagCagCWgCmoAmcCoCukwT0AQ0AU1AE\u002FifEGjauT5he1ax4odJNOrflrDL7iJ80lT2z38RPr6SQMuKBjz1WQhvvDOdpHGjcV52PT2k3CFeT7fLBbJLFssr63LidLurFLmx7lbx88M70JPE\u002FDKKLWF1yCK3OJU8aR8QGYJfeixFDuVFVXWSEpPlUKm2djfYcjjRylsHVzkZKXF4HP\u002FULP3ghd2MxCOrgJxcS0oOTopLc0guFE+sfwBegV5kllRQKjVqd1eUUVIqffoE4uOK5u6XRvDZ59\u002FwzZdf8cmI71md8AMXiOBvfbMGBrWJzk4nudKXLFLgKM0kp8KkepBBuC2dovzjhuAsKSUnvUTaGZbssUNogB2v7GzKnI6jRQ5KxXldIbnImhJKOhjP0Z9pkRJEx2YI9bOu3TKSigLr0jo4XWVkl4eDbyiBYYFccl4Sh6e\u002FIQ757TRpEkNLfzDrRlKtVjqHpv5IgrMRoX2von7IXtYv+YWFtu60s4mQ24VTZlFNr6X4VweZemQgoA4hMXRvewOPDfuakV99w1fCb+Tosbx8zSW0qXCIY9slk2i1wNfTIKwijaLiE0Y7CkvIzSgXTQYnbQFd6RmdzsqdU3gnuzsDqnXn+num89XitczZHGHeqgAAEABJREFUOpR72p2QliV3IiOT5f6VKmttVgez3mF2H9nFHmsRGtLniWbWldsh465Lmzp1OLxhJd\u002FP9aVr6+pcPiSANTN3Me8LF3dfHCGiNWkox8uf\u002F4RvvhrJ1198xZfvjWLUh29yU50KwsOyyE4\u002FsTDcFeVkpeZIUEbWoBGOK72Q\u002FHxRYO0OSopzKPMwsdmsgioHF8fnILA6UdVS2ZfnlJk5JiLrTy6DveTgLGZ2H2H++afc30jyMjr\u002Fehdwy61PMULm5JsvvuSLr0bx89jnGdS3MRTHsm7deDYMuIPOHeqLtGojSTp0W8DkWs7q8euSy+phXjgSEyh1qpwUyF6Sni7HKru0PZ6TNeQ+oRWZFrwlClLdN5OC3OzjYq7SUlnTRcLGOF6mLzQBTUATOMcInNPDPf5W7pymoAevCWgCmoAmoAloApqAJqAJaAKagCbw9xBo3ZeGrrEMHh1C7\u002FYSCIjsz+3+U2l8J3x0ecjxPiNu\u002FZYLfrmUOhNrcvWQ5lLuVK5Rceo7TzhjxQvtVgEQ5ekUCWuXMqc4wZ0BDWjYpBOJn29g79Yk8ktKSJo1i\u002FU\u002FzWBlhZvw83ozMPozHlgRT1pOASWFR\u002Fjs7R9EhYEKC7R+4AWqvXInYxNLKc7PJuXAXO59Zj\u002F+xjFXrdjhDiLMvzMDS1aydfYKMsWxnn1oHVtXPs73heAKbESDxh1JnnCEQzuzKS7JY\u002FN3r3L1rT+S6mxB3x61mTsjl3KJjti9vEj4ohO175wpDnEx4ze7iae9KzdfnsCiL6aSLn3lxu9h9w+3cahNMy4d7E\u002F7zrks3riQtRL0KMmOZfnmZdwwpgSb2FxVXe0OzehWMYbF8YdJLSihNPkn7u7dixH7y2l6+Z0M\u002Faw7X8TmUlBYTPGRzwl9oBvDb+8pA3LKHGxj7biP2ZlbQlFuEkf2jOG9sh607FALfCII6NqPfS+\u002FzRXbWhLTuDkeqmO\u002FBtSJCmXqu2OJjw4iILwpTcPDmHvDd2TUa4fpJ1IuJ46i0hNzK+1cqVBg+b49CJJ8emYppcVlGFGXckezw8xdWITd005FbjpLHx\u002FMyLl7MW0mzgqn5fyWJoTWjqBLq+3M2raWbZnFlGTtZtaalTw2Q\u002FTgViJVUjB9+4Sy9dZHOdBvAGo1dr3qPsYN7cpXV9xFp6OSTjk7LLvkQu1uJxUSnXOLOle5o7JvKSur+wqjXnuZCzJG8+l309lfKnXSp8PpliOotVshelQMrmHHKALnXsno0qZ0MDyJ7NmDgLXdeGDfZVxYQ\u002FXYnHveqsfbH+2lQsas5jRzXE2inp1Ajp833Yb0Ze+CkcxKKaE4N5k9exbx6Lu52I1a1ArpSJf4hexYuo6sohKyNs1i9cxZ1O8RRmQ1NYCjSQbglMCJS6yToYB\u002FTy69tiYPPLqapKw8Ckty2fBAJ0Zd9C1Do6B0ih+Xb3mYR2+vTWF+AUVOg9rnX4Y9cQVrCz1kvZaTEjuPR+75hbWHSziyYwOfj2vIoIaNqF6WT7E8DsudbpzCTro8ZgQup4MygdLyvK70PfIY3+5LJiO\u002FiJLUZbzw0SyRUzyEX5FcVn3sy+opL1OPXqkT\u002FgXyPBAS7EunQR6sWjeD5WkllOQcZt22pdz7VSG2E52KIr1rApqAJqAJnCsEzHNloHqcmoAmoAloAr8ioLOagCagCWgCmoAmoAn8Twg0p2urLtz9yL2cZ1cfQatz4Y1tGHr9SK6pVcUAn8u59wLo1mIIV0RWlttsvjQc0IBqPpV5TA98gqOpHe6H0qRKPfwCqVsnAE8M6vcaxH03ljLxlfu46dpreXKLLzUve4Inq7lxhHbhgSfep\u002FOyN7jr5hu57oZXMa+5UVT4YZcj7V5n3fg2TLvvSobc+ACvfLqFO0e+S8u6wdjFUaxEXE4nHtWi6P\u002F8PXiv+IDbbxzKzY9NYfH6S3iwfQBeYm9MzwHcNjCeH16+maHX3cjr62rw4vBLCQsKp8sd93Kz9zievftGhg65mhfiH2XzhBsrgwaqg18lm7cn3V77hvNLfuD2oUO4\u002FoHXmRnxOo9cPZA6AZHUHvgyN3gsZtgd13HNHe+w7YibEW\u002F2IdTX6zgfS2WtgVxz11AKfnyVe64fyrV3zaTBa7N4vL4nNLmDEfPeY88rt3P9tdLHY6t4ecYkHm8PDnFUKzY1W9fm27uuZuhN9\u002FHyZD+evHcIg2srzV5E+UZz1e1deaF7FI3rqTKVfIiOqsv5jz\u002FPhdGBBMtkNWtel97PPM6Dfez4+4iMLZRmF\u002FYi\u002FPj3SNmp8fAQLg+VOiK56rvbOPjaUO57fRb5HlHc+NHjBE24lWuHDOX2p94jdvAH3DSkDR6GjZrtYwj3O3prQ0gTWl7yPAPTf+aV24bKuD8htSyIN17sTKCXh6wSpf9ECurSjSYX3cKwS6wBQb+reWHwZTz1UK+jQp7Uu\u002FVOmgYczQpZm180bWOC8bTZqN65OdUDTAwPL2o2rUlU2050vukdBqVJkGzjLkoCatG2nh\u002FeNhPf0Lp0qOWNpyG6GrcipuPjEkzoieEptlfvxeAWd3PzF1dRW1z1IkHTZ1cxJeAtbrh2KDfcdAdvJnzEqk9vpwYe+PZ6mw8G5DHmnuu49rZn+HnqHm56ugVOCchE1KrP4GeHUDTvXW4eMoSb35hO0eVvcm3bxoRRZbMHUrtVF6rb7TIqZPOhz5Mv8mPT6Tx963Vcc80tvJH3Lpum3Ga1W7rqMm65u5wvbxrKjfc8yYgpCQQ1uYmXLnUw6o5ruW7onbz+QyZDn7uKwY2yKco7jE\u002FkDqZ98SDXD7mdEYt2kmBWo1WLELw9TelP7T5Uj25GNZubirqXcd9zT1LyzYPcccPNXP3gNHrf\u002FzrX31TPeowGXTSIu2t6qEZWMowwOvWoh4\u002FMqs2\u002FIX2iI\u002FCwhRDZ\u002F1Xur7aeD++8lmtue5MVO4p4\u002Ft3BhPt7Hx2n1VwfNIFzi4AerSZwDhMwz+Gx66FrApqAJqAJaAKagCagCWgCmsA5RkAP9\u002F+HQMebHuPLD64lyMfTMqDuTcP58Yfbxc1tZSsP5cns3FuHQdcNxNsqsREQ1oYH3rqfK5pZBeAVSaO+d3LzBe045o+u0aYbt93ajZaRSiaSjhc9yGdTpzF1+nR+euF2nnj3PV69vDrBHkVkB\u002Ffk7ne\u002FZ9q0qUydOpp72\u002FtIo540kKPao6\u002F5jInTZzF98k989cU74th\u002Fimfv7kd4hZOKChfqq3oQ53NY3fN4YPRkpk2Zwk\u002FvXEWXpmH0vrA7LWO8RE11OlwoNkyaIX1MZ+rIB+lcM0haSZVZn8seHsaYKWLflOnMGPU4bf2lXHZHhRxckk7aTTx8m3PTpxOZMX2a2P0Tw+6\u002FhFbBWJt3RF36PzyKydOnMmPytzzy7Gs8+tyDDGpd7yhDS8w6hLS9lEdH\u002FCQ2TWHazF94cVA17DariuoDn+DLnyYxbdI0pkz+kVcusmBKpRsnnanf+XI++GUm04Trzx88zuXtrSiF1ENhaT7x\u002FpfRMboV1a2SykNgq57cOPwNBjapW2lLswu46e3hXFGzOr5KJLw\u002Fj77zBhcG+GFXeSK49sNxvNffyhB987dMmDyZUW9fJTVgC+vFiz\u002FPEvunMu2XkTx3U19qiGhArRiuf+EeLmgfILnK3a92Cy59eixTFJdJX3D3o6\u002Fy\u002FGv30yMmEs9KkRPH6hfLGhnNky298bBKe\u002FP6d1N4t5eVkUMd7hr1NY90lku123wIaX0nz9zTl9pBEVz50hNc3TkA\u002F5r1ufH5OxjQ3AuPGk249NVhXNOjG917XM5Td7ajfogPrQffzgs3NpJ2SlFLrrp7OCOur0Gwj8rX5KrnP+S7e+phHp0XZISXjZjCjKlTZNwT+W74Q3TzE1n11U8VhURd9j4\u002FyVqeMXkMr736OF1CDPx9QoWvneqNB\u002FLYyMnMnDGNmVO+5bHBTYj0lrZV95BuEjR5RQKO4VgmqDqzMUNf+IRx06dY\u002FKaNfYp2dlUBgz+YwugvP2f0zxOZ8tOXvHhjczC8qD3wFcbPnMoUWR\u002FjPn2UyzpGgK0mzQc+z\u002FffjeLb0eOYPHOCBJZaMnBQHx56dCCNa3pRuTXiijsf57Ia1ax1Etb9Fl79UuZ4ykRmThjBxTe8wA\u002Ff32GtrZ7vzuXL66tVNsOGj99gXnr1TlrKrIa0v58377maxlJrD65Oz\u002FvU42I6M6aM5KkXX+f+px7m0i6NhY0I6F0T0AQ0AU3gnCJgnlOj1YPVBDSBqgT0tSagCWgCmoAmoAloApqAJvCPIVC4+QWeDXuaoccczWfaMudeJr3empsnbOZAQhIpafEs\u002FXA03d69kgb8ajvugHbjchaTcCSOXUk2AoJ+4z6n0G1S6m+QkZ1LRp77V4r+TLac3Ix0Ni0F\u002F9o+f9jAbvxh9Z+r\u002FAMvgOH96w7cVJBKacVR1b9u60gjMW4eO6Kb0KSF\u002F1EhfTrzBH41L64yCnZ8yQO3PcnEfWmkJcezbcsOpse1oHGz36zmv2iOF16\u002F6vY\u002FKjpd+T9SePwx+EdCuu40CGhRTUAT0ATOWQK\u002FfvtyzoLQA9cENAFNQBPQBDQBTUATOBcI6DFqAprAP5VA6q5avP\u002Fi1b8NRpwpg23tuf2J77kkZSbffPAWw4Z\u002Fzrw67zLq4XZ\u002F0IPL+q2QZRMnUH7BpfRoE\u002FAb2RpNW3HNLdfSMzoIP9+\u002F4gHOY8W3H7LxvNeZeGnYb\u002FT\u002FfxYYRgAd336UDr9nVn4FtuxaXNylJY08\u002Fz8tPcf6tvkQ1O4Jht0WzdZvR\u002FD+sA\u002F5eVkcHW68iL7N9UScY6tBD1cT0AQ0AU3gPxAw\u002F0O9rv43E9Bj0wQ0AU1AE9AENAFNQBPQBDQBTeAfQqDB7a\u002Fx2MURf6s1Zs0+3PzIS7w7bJikd3j76Stp7PVHXdrwC2rGTW8O5\u002FHrL6DVb+Mf0tiLkJoNadYwkiAPyZ72HsHFz7zFW2+8wKDfCzScts4z08DmUYdrn3mYa1r8jr7QWjS95jYGdKn3OwK6+O8ioH5zpPYFj\u002FP2sHcZ9u57vP3ivVzUNfro13idolddpAloApqAJqAJnKMEdADkHJ14PWxNQBPQBDQBTeBcJaDHrQloApqAJqAJ4OGH51+5WUOj0wT+iQS89PdF\u002FROnRdukCWgCmoAm8P9PQFmgAyCKgk6agCagCWgCmoAmoAloApqAJqAJaAKawL+XgB6ZJqAJaAKagCagCWgC5yQBHQA5J6ddD1oT0AQ0gXOZgB67JqAJaAKagCagCWgCmoAmoAloAprAuUrA7XbjcrlOOXxVV1RUREVFxSnrz1Sh6w9sOFN9\u002FFpPeXk5ubm5qDGqpBio86\u002FlzlS+Un8lZ6fTeabU\u002Fq4eNb7MrKxf1YPqOysr2xr3bypPo0Dp+Tt5nYYppyXqOE32at5UOq1O\u002FuHCOgDyD58gbZ4moAloApqAJqAJaAKagCagCWgC\u002FzUBrUAT0AQ0AU1AE\u002FgXEMjLy2Pr1m04HI7jo9mxYydHjsRZeeWgzlX4WowAABAASURBVM7OZu++fZbj2yr81SEjMxPVJj8\u002F\u002F1c1kJubx5Kly0hOSfmvHea\u002FUV6lIFX07969h5KSkiqlf8+lctzHJySwcuUqDh0+gmEY5OTksG37DvJOweBMWKEc6Ipx7IGDFBcXs3HTJvLzC86E6lPqOCzjmr9gIYlJSSfVp6amsnLVKvbs3XtSucqotaLmO0VklL2q7PdSUWER27Ztt7j9nkzVcmWPWqtVy87ktdPpIj4+gaKi4j9Uqx4nq1atFrtz\u002F1DuWKUKIh2QOTsijyfF51j52X7WAZCzfQa1\u002FZqAJnDaBHQDTUAT0AQ0AU1AE9AENAFNQBPQBDQBTUATOPsIFBeX8OjTz5ORkWkZXyTO9Tvve4gffx5v5ZWzf4sESKZOn4HNZsMq\u002FNVBOcXnzV9w3Plf1dErsQHCQkPx9PQ8qVVFxYmAy0kVkqnaXrJ\u002FuFc62t0kJCaybNlycWAXHZdXdX+kSzmzjwvLxZ+9S0XpVbxKSkupWTNKWkJ6RgYzZ80mOyvbyh87KH7HrqueVfkf2VZVVtlpGAaz581nw8ZNFBYV8eOPP0twKaeq2O9eK3t\u002Fry9Vrmz5dWPFs1TGVz8m5qSqLAmGqWBP3bp1rMBP1UqXyy0BocOsXr0WdX1yneukAJgKFE2fMUvWXUZVsePXv56L78b8wMFDh4\u002FXn+6F63fuUDqmR\u002FU3febv23NMTgU03nj7vd+1+5jcsXNZWRkbZc527dp1rOhfcdYBkH\u002FFNOpBaAKagCagCWgCmoAmoAloAn9IQFdqApqAJqAJaAKagCZw1hOoUSOShvXqsj\u002F2gDWWuPh4iktKiIuLo1iCIco5vnvPXurUrm3dFaLusrAE5ZCWlo7KFxQUor6CSt2hMHvOHGbMnGk5fdVXX3l5eRMUFIi3nA3D4JA4sRcsWMi06dOZM2euFbgQVWzatNly7k+fMYMDBw+yeMlSFi5axJKlS1mzZi1l5eVKzErKaZ8hAYcFCxcyXQIzixYvQf2XvZe3txWkycvLZ+26dUyfMZMZkjZt3nz8zhB158LadeuZJ8GEqdOmWUETdceC6mfqtOnMnTuPnNxclJN\u002F+fIVHAvUKAf5+vUbSEpOFud3pozjEMoZvn\u002Fffiv4YbfZ8fLyAgNSU9NYs3atNQZln+pL3QGDbOoOlc1btliMZorDffPmLag7CnLz8qT25H2rBJ5mCkvFZPmKFRiGgYeHB6Zh4uvni8PhtPjt2bPneHAhNS2NXbt2o4IXecJhnYxVzYeal42bNqFSfn6+dTfPjp07raDNNIvhYlS5skDd1ZKcnISH3YN1a9dZPFS5utNnt+h2S6Bjz+7d7JZ+VfmxVFCQz4YNG1i2fLmMfYlwSKWgoADLBpkHNRdbtm61bDNNU3h5YpfxqGCSupsmJSXFWmNq3qdNm2HNkbr7KD09g6nTZ7F48WIJrqwROwssnepuE9W3CjJs37HDuoND5Y8lFfRISEhkrsy1mgc1n+vWr+fQ4cNiW5p159MSWWfLZJ7Xi92bZZ0sWLRQ1s56VNBCjU+tNaUvMysLNQcqHxIchLK\u002FsLDIGuvBg4dISkq27oJS9ZZ8ZiY7d+5Cyah1ocap+Kqy9PR0JSLz52CXcFRrQ9lqFZ4lBx0AOUsmSpt5JgloXZqAJqAJaAKagCagCWgCmoAmoAloApqAJvDvJ6BH+G8kcF7PHqyWIIMam3L83nbT9QQGBopzPUkCB6USDImnRbPmJIvzf8KkSeKAzpfAQAXbtm9HOY4NaXj4SJzlgPaWIIRp2pi\u002FYBHbd+wkTRzyU6ZOt84qMKD+y17dOVEjMhLlUP9lwiSUA\u002FuHn35m+Ief4OPjg5enlwQyTMvR\u002F\u002F4HnzB91mxs5gmXq3Ikq7sttmzdTmhoiOVkVtcORwVFRcUoJ\u002FeqVWtQjmcvby9UMGXrtu0ylhIWS7BE9eVwOggPC2fi5Kn88OM40VFIZPVqrJLAxZSp02RE8MjTz3Pw0CHrWtn6zbejyc3JZcWqVVJ+2Op7mzje16xZIzzKrQCFcoDHHojl0y++Fid7KmFhoai+Vb+5ElhRwY85c+fLeGwEBAawSrhfd9u9KAe7amt1JofDR47w+tvDMG02QkNCSUxMshzquKGwqFCc+HFs3rLVYrx02YqjARA38RK4UuNVd6Rs3LSRFStX4enhabFYumw57434GGWHcu5PmDjZcsIrG7dIsGW2BKRU4GTipMnSRzHVq0ewQHipgJVy0E8WVtkyhrCwMFSQbOwP42TO48XaE7tps2G3V6bi4hI2SYBHrZMgCRp4enqyZMky9u7dR4UEtOx2u8Vz1uzZrJMARHlFBTNkrg8ePIwKzK2W4MtsCUjZbKasCxXcsgsPU\u002Fou5pPPviRLghKqZxVUmjlr7m8CMmrtTZcA0hFhGSLrJE0CD1989Y0EaTaiAn3fj\u002F2BzVu3Ch8PVGDJJrarpOyKl8DJyFHfWcEa1YfiOGnKdFS9KWuxpLTECuItWLhYVbN\u002FfyxzxFbFSRUkJ6dIfr4EyzIkgJQjY96LCjgtWLQYFZRRMmq8aq5UUPBYO1V+NqQTj8azwVptoyagCWgCmoAmoAloAprAXyOgW2kCmoAmoAloApqAJqAJaAL\u002FAgIdOrRj7foN1l0Ba9dtoF+\u002FPrRo3pzN4rxWd1ooh3b9BjHUb1BfHMB21O9QqP\u002FsV8GBpk2bEhISjJ+fH106d6Jvnz5cdOEFtG3bGuX4z87JEee1jziY7eIM30xKahrqbpLatWuj2s6Zt8By7iunc99ePRjQvz916tSm13nnWf1FRUVy4\u002FVDxalut0irIEFKairqjpUh11zNeSI3cEB\u002FOnVsj7ozQd2hoe5Y6dG9G+cPHsSggQNp1bKl9V\u002F96jcklKO7R7eu9O\u002FXj969e9FR2h2Ji7f67dmzJ9ddew0\u002Fjp8sYwrhrltvYuHiSge3cuI3a9qEevWiraBBuTjwq1WrVjnWNm1wS2AC2QxJ6g6NDm3b0K9vX8u+wYMHSqAgkYMHD7Fx02Z6dO\u002FKBRecT+9evWScPWnbvJEVPDEM1VoUyD5x0hTO69GNC84XObFTndXYldM8JSVV5MHf3w9Pe6XzXprIbmCaNlQQKjUljV2799JNxnr++YOt8Xbs0EGCPqGUlpWxRoIL7cTGC8UOxfqaq69CzYUKnDglOFRYWCjBm3DuvP02WrVqKXOUyLyFi7j6yitlTD1l3BcKq6utwApHt4CAAJo3a0aLFi1E5jy8fbxZJ+sqODiY6LrR1K9fH7Xt3LWbAtGvoE2fOYsKhwPVf906dWR9mRJ8KZLgUig33XA9bdu0FjvCUF\u002FF1aFDe1ljnfH28sLX10fGWsnLMAw8vTylrV2pt5IKKByWwIcKrl1x+eXC+TysdSI6TJG3mSbK3vMHDaRr1y60kX6ioqJkbrrToX07mbve5EiwS30VmNPpYpYEWG64foj0YZNAWikqkJMgQan77rmLmJh6GKbYIAEew6i0yRT9Hp4e1liSZS585fHh4+2Dp4cHqk4ZqSTVejRtpsqeVenss\u002FgM4NUqNAFNQBPQBDQBTUAT0AQ0AU1AE9AENAFN4N9PQI9QE9AE\u002Fn0ElOPZS5y36iuslHO8QUyMBA2aW85rFWhoII5rP19fAo86uLdu20ZcfIIEApw0athA+bGpLsGAYHF0H6MTGhqK+gosdUeBYRjisDfIysq27urYH3uQzVu3oe4IuebKK\u002FA9+nVO0XXrHmsuTuYSRo3+nsESwFCBh2MVyrFdXFxMUGCgOMZDrWJ1p0dUjRrY7HaU497pcqH+49+qlENQUBDFxSWor7MyxTFdLSLcskeq8PXxJaZe9PEAS\u002FXq1QkJCsTlcjKgX1+WL1+F+m\u002F+NWvW07NnD3yFw6CBA+gl1+vWb7TunFF3tKgAjtJnJQPLge\u002Fl5Wll\u002Ff398RBnuAoGlZWWofqw2WxWXQ2xu1q1COv6aAzFut6+Y5fF1srIIUhsqlWzpuWADw8PI1qCBWpe1HgE7\u002FHxGIYhjI2j7MsIDg7i2KbmRCU1J8VFxUTXrXN83GFhoRJY8LS+1uuWm2+iTavWrFq91vp6LhXQyc7OJTQkmJCj+tR4VWBEjeWYfhWgUdzUHKmk5j83N4\u002F09Ey279zFnn37iYiIsIJIyvGvAh+vvfUpNaNqou4IUnquuuJyOkmQQgWK1NdiKT2q3Ol0ypy41KWst0pShnHCDW\u002FKuK3KoweHyBfJGBWrwMAAq1TNQ2RkdQxZA0qDmks\u002FP3+r7ph+dVbjCJI107lTR1auXC3Btljr923atGplBQnVfP8wbrzwq4sKmjgkgCNGYci8y27pO3atHjc1a9aQNVbPmne1Ng2jUsowDGljWPJn2+EE+bPNcm2vJqAJaAKagCagCZwOAS2rCWgCmoAmoAn8owjExcWxaNEiZsyYgfrO8D9KSmb27NmsXbtWHFJZ\u002F6hxaGM0AU1AE9AE\u002FrcE1NdOtWrZnIlTptKwQX3rjg11l0ZySipr1q2z7gBQFqk7C5o2bcz6DZtQX92jAgchISHi+3WjvsYnNS1ViVmO6sTERMJCQwgQ579yYiunclRUDUpLS6zgSu\u002FzehITE01uXh7qP+PFF2y1sxTIYfaceerbnrj4ogskd2JXgYPAgEASk1M4Iq97qkb9Bom6q0D9TkeIBGHsNpNUsV3VqX7j4+PF+RwhwQsfy1aXyy1nVYuc5Vouj93BofTbTAO3yNSVAEGEBEvG\u002FzJBHNWI3S3E\u002FjLU757UlGDEhecPwmaa1tdMqa9EMowTzmzVr0qiGlWqrsMkKOTt480+CQSoOzlU3Z49ezlw8LAlo+RUmUrdu3Vh4aIl6tJK6ncitm3fYd1JEyrMDbFRVaggiwoyHPuNFPX1YOquh6DgIDwl6JKUmKTErKTeJyRK3t\u002FPz\u002Fr6rR07d1sBD1WpbCqUwJKvjw\u002FbpZ8mTRpz6SUXUVRcxPc\u002F\u002FEjNmlGkpKaTnFo5x+orsGbNnoO6C4hjm4xfBUscFQ5rLlUQQQUgakjQoVuXTnRo1xa1hpTtirMKgnwy4hU2b95MbOwB63dedu3eQz0JwKm7iNTvyowc9b2l3dvbi4LCIutatSsuLUX9ILsqUAGIlNQ0pHuVtZKHBMNU4OOgsE1NS7PKMjMz2bNnn2WbKlBzUjn7YEpj2VHzYhiGqqaXrNFVq9eg5v+6a68W9h6oNv4SsHv4gXtZt2EDO3ftssq9vL2tO0ZUAFE1zs8vQN0lpIIsIUHBuCQgY7NVhg0UUyWjGKrfmhGlKntWpcqRnFUma2M1AU1AE9AENAFNQBPQBDQBTUAT0ATOZgLKubNw4UKUE0t9pUjjxo35o9SkSROio6NRXwdyekGQs5nSf7a9MO0Ai6ctYUtc2X8W1hKnJuBOYeWE7xm3If9s9Omceky6VBM4Bwh07dKFN197hfO6d7NGq34DpH79aPaKg75B\u002FRirzDAMCSRUt4IkKSkpNGva1CpX\u002FzWv\u002FiteOey\u002F+mYkH370Mfv2x9K5c2f9pFdeAAAQAElEQVSCg4NR\u002F4lfXl5Bxw7tad68GfPmzWfK1Cmo35SoU6c2AQH+4twuRDmylcL8\u002FHyuuvJGdu7cxY8\u002F\u002FsSkyVOswIOqU0ndNaHuzvjqm2\u002F5Rvob++OPbNm23XIy16gRiRrLqjVr+OTTzyxbDh0+gvpKLDUm5XSu7EfdAwDlFeWUlJSK2sq82+0iPSNbgi9u6+6IKy+7lJHf\u002F2jpVL9hYRiGyJfw2RdfWb8BceDgQdSdGR52D+suE\u002FUf\u002Fk6Hk\u002FKyMnkOrNTpcrmEQZE1zgH9+qG+GuxTsW3kyG\u002FlehuFRSUoZ7\u002F7WBRGrLnqistQzvQRH36IklO\u002FU6LuFCkvK7fuQsgXB7u6CyO6XjRFJcV8JMy\u002F\u002FOobpkyfYQUSIqtXp3u3rqxdt95i8PkXX7J9xw55n+CN3cOD\u002Fv36kpiUzOdffmXp\u002F3b0GO645RbU13rl5uXzxVdfM33GDFQwRH1llwoE3XrTDXz08aeW\u002FOeff4EKVqhgjJhr7XabDXUnye69exk16jtUwKFPr\u002FM4dOSINYeTJk+WIEoK1SIirKBBsQRcevToRo8e3Rk3\u002Fhd2yXxnZmUzavR3TJ02DfX7Ib3P62HpvvTiC\u002Fl65CgrGKEKrr3qSr76eiQjvx3Fd9+PIVUCM2odqjqVDMOQddpQUn2R+4ZvRo6UthPZJetZJganw2HNo5obJa8CFdHyvuinn37m5\u002FETKC8vp3Hjhqj1NH3mXAmGVNqh5ig7J4\u002FWrVujbPj40y\u002FZuGkTMTIP6g4ktfa\u002F+vobJkkwUd3homwqKy+z5iREAmDNmzVF\u002FVbI5198wZixP7B02SpcEmxTNpxNSQdAzqbZ0rZqApqAJvDfENBtNQFNQBPQBDQBTUAT+IcQWLRoES1btqRDhw40aNCAhg0b\u002FsfUrFkzOnbsiHKgHDhw4B8ykv8\u002FM5w5yWyfOI7NaTYiq3n9\u002FxlytvdshNCkXiZfv\u002Fc5Swpc4kQ82wf0z7G\u002FJOMQKyeN4ktxvI4aP5\u002FtiXlU\u002FI55ZWkH2bNlIxu2x1Nc4awiVcC22eMY9dUXfPHFV4yZs42CKrW\u002FvXRRmn2I5ZN\u002F5Juvv2L0uNlsPphJ+UmCbgrid7F00hi+FgfsqPFz2JFSTNVeTxLXmX8kgc6dOlg\u002F1Ny2bRvLPvVf9g\u002Fefx\u002FDh71tBTGsQjl4ivNcOfxV8EMFL6SImJh6vPHaS9x4\u002FXX0Foe3+n2Lm268noYN6kvApBq33XYzSlbdEXD5ZZdwwQWD6da1q\u002FW7DxcMHohNHOcvPPu0lHVR6qy7BPbu28S7b72O+n0G9VsVHh52q04d\u002FPx8rd9oePC+e+nZs6f1Wx\u002FPP\u002FMUV199pfUVS+qrma6\u002F7joGDOgvdYO58YahqN+f8BDbrxHHeScZq7pWugb078dtN99ovRaqvL9\u002FAN9+9YnYVNmfumulWeMGdOrYXlWj7rhQwZR777lTHPc9GHLNNdbvbKjfBrnt1puoGVXTumPmkksuloBHgNVGfU3SnbffRq1atWjYqCG333ozF114AR07daJCHO3PPf2YvO5UwzAMS14dwsPDUWO6YPBga4zK7rdef5X+\u002Ffta8\u002FH0U4+jvs5JfXXUHbfewqWXXELfPr15+IH7GHLtNcIhnKZNmnCDjP2C8wejvrarZ48eREpgxC0Bmbp16nCLBDTUb4D0kPLHHn7AYq3eE5wvc3L9dUPo0rkTjz7ykDj\u002Fz0NtgwcN4PbbbqFHzx5ccvFF3CLc1B1Aqu5Yqlu3Lo89\u002FBADxM6aUVFWwOvaq6+il6wLNR9XXXkF0XXrWuvidtHVuFEjunbpzK2iKzq6LoMG9GPokGuttfDg\u002FfeKnn6W6v79+vDe26\u002FTvl07WR8+MtZePP7Yw\u002FTs0d2y5Y1XX6Zjhw6W7LFDSEiwxfnWW24WuZ5cfNGFvP3Gq\u002FTt24dmEoi4647bUfyOyV8qY7pDbOrUsYPMvw11N4u\u002Fvz833ThEAjthlpiXlxejvv5UAh716ChyTz3xCOpuqQgJ6qi2l0vArE\u002FvXtx7953cctONqN+6UcEmFYzylradO3XktltuEfv7WrZ99vH7tGzR3OrP6uAsOZhniZ3aTE1AE9AENAFNQBPQBDQBTUAT0AROm4Bu8M8ksHv3buu\u002FEdV\u002Fp56OhaGhoZZDJjs7+3SaiWwxqbt2sGXdBjau32ilDWvWciiz8r9dRQAyNjP9h+8YO24m61JdVtGxg7skkx1zxvHdT1NZvj2RkmMV6lyRR\u002FyWBfwy5gemrY0ls1QV\u002Ft2pgOSEuczMDKXTFd2p5s7i8I61rFu7gQ0yxg3r1rNu034yC8opyTrC3i3rWW+Vb2D9mjXsTy7FcXyIGezbsIG1q9awI\u002F0\u002F2O12iHP5IFtWbWF3bMZxDq7SHBJ2bmDNuh0kZBSeHEQQPgl7t7Fu1Qb2pZf+ysmczcGtm6RuDdtTT8P97Coh98gGlq09dNwGZbkzP47Vc6azcWeyyv7J5E14h7sZ3mQ8r363A+M4lz\u002FZXIudgkA56UfWMfbt13j2qtu59757uH3Io7z89lg2HEj5bRAkayOzxn3CW+I8fualqcSXlh9dQ1ks+eoD3n1xKLffcx\u002F3iZ6bn3mXD75aQtYpegUHeenbGff2K7xw3Q3cdfc93Db0Pul3NIu2Hj66Vtyk71zFxI9e45mrbubue+4S2x7n1Vc\u002FZklCLqd6+O4Y9xkjRrxvpffffx+VRnz4BRN3qDuvXJQUr+CTV4bx9YQ5HKhqV3km8Rt\u002F4J033+GrWRuJzTtRWXxgM\u002FO\u002FfpM3v99AfPrJ4ZkTUvrqjwgoR2\u002Fjxo1R\u002Fwmv5AzDQP2uRnR0NKZpqiIrFRYVWXcOtGnd+rjTVrVVTmDl\u002FFYO7SaiRwVJVJBBvS6paz8\u002FP6u9+hooFaRXfTVu3Ah1V4aqqFu3znEns2qj9ByTq1ev3vG+lKxKqs+GDRugvqqpfkyMFWCJjIy0AhnK0VynTm2UHapeOeI97HbVjBo1ali\u002Fz3FsTOpuBPX1ToZRGXxQcjES0DGMyry6g6K\u002FON\u002FV66WlQA5qLI0aNrT0168fY\u002F02iroDU43T19cHdddLZGR16y4HEbeY1qpVEyWj7pJQgZBG4vhXNmZmZVl3AFS5+UM1sVJUVA3UHZuKk7JJ6VD2Kj51JYDh7e1tcVEBFjXORhJcqV+\u002FvowxEqcEOdSdCQcPHETxU+Xqjgv1lVTKftVBjRqRNBY7VFtV7+3tpYqt8TQSXY1lHhtLvfpaLFWhmKu84qrsV7ao8qpJ2RQtgYyGwkcFvFTAoM6xuRB9ak2pIIsag+KgmCgZZaNirNZDAwmcWX3L+lB9Kv0BAQGoMlVnt9tQY1C2qDLVl1o\u002FoaEhSvR4MgzDmgtrrpo0Fg7R1JXgiwouqX4UT9X\u002FsQZhYWEoXYq1Csqpta6+mksFoY7JqPIYWW9qntV1A+Gt7ppR66mGrC01X4qN4qnmz0+CdSo4onQrHWo8Sr9irtoqOcXJMAxVfdakE88IZ43J2lBNQBP4iwR0M01AE9AENAFNQBPQBDQBTeAfQUB9VYNyIPwVY5SDyiWOktNre4SFs77l7ece5T7l8Lztdm7o1pWXVx8NgGz9mieff4nLbryVm4ZezMvDPuDHtcq5CcWFBxj74tM8d+9Qbr3+cu58ajg\u002FL9xApjIgN46dU4fz9GN3cO3NN3LZI0\u002Fy2g8bOJJ+Gs58pec0kysni\u002Filawlv0Ilu4TYKUxNZN+UjPv\u002FmG74ZNZLvRn\u002FE22+OZUdaNge3bWT8R+\u002FzqfrqjVHf8OVnw5mzv5hy5eh37WXc8Fd4auxK9i3\u002FggcefpSvtv6BMa5yipJX893zb\u002FLDirWoMIMjPZ4VX73Exz9MYN7cnxj27Kcs2RVX+R\u002F3hftZOXkEr45dwIIZP\u002FDBy88wensWBQqP6wDTvnqXZ0ctYceykTz\u002F5GN8vM7xB51XqXKWUhC3iDlrDx51WDvIOLyBMZ+M56BZRxxG4VWE\u002F8ylP+0feAgeHsmq015bf0b\u002FOSaTl0LG4g+5+4OVnPflVHbFb2PGdxex6vMHGbk6iYSTbuHIYNW8qXzy6Ef8MHE6i6cdoeSYZ3XDGD6452XGbb6aBYdSSInfzbCscbx8z0f8vOMUTItyyZ7\u002FAbcNH0vNhz9k7voVTBp5A4e+fYoRM\u002FaxN1XalOxj19rR3DbiFxp9\u002FDPzN6zh+xd7cvCrZ3n0h30U5qvFKXJV9vSlI3j88SckjeGHcd\u002Fz3cty\u002Feh9vDDiQ6bsA9N9hKdefZof1+wklyqbrNP8pIU8+8Kz3PPoSFbu2E\u002Fh0WpHTjJ7fnyBF+Ykkl\u002F82z6Piv03J91WCKjf2FC\u002F9WG3mTQSB7kU\u002Fav37Owc5i9azIB+lXchnOnBKmf4XXfcTptWLSVYUhmgOVN9eHl6ohzwm7ds5elnnuXZ555n1eo1qK+kUoGGM9XPv1nPunXrCY+IoF509L95mH9pbDoA8pew6UaagCagCWgCmoAmoAloAmcHAW2lJqAJ\u002FFMJqO+l\u002Ft\u002FZVkxa6gom1HmJ8dPnsXTFElanJ\u002FNeL\u002FWRuJg5b93N8G8MfknOIuXwHAI\u002FeIJvJ8whnXLKN3zGze9n0fb1XaTv38iIZh9x24QdbI2DrJSDTLr+DQJv+JgtqfuZfU8rxt35DZskIFFyfHDS9+5tbFi+itUrV7N6+QqW782iPGk368W5Y5WtXMXKJZtJPPr9QK7kjSyZ9gPjF+0i5RT\u002FHJ6fV86OfTHUbNQO5YLyr9mI8+\u002F7kPfefpO33h7GY5cMpLmUBXqGYuakk9b4IZ548T3ee+89RnzyFTd1DMJXGubNHclz63rxybM3c8X9HzPlknXc8\u002Fwsio\u002Fb\u002FqsLmw8hdXty8z2B7M7IFjqlJKcuZnZhM85\u002F6Hkef+R+rhzgz7xlhzksnt607TuZs7MZNwy5mQefe5Une\u002Fizbvx6iovcFC2fzOhVLXn9sZu45oH3+f7yDB5+bRo5v+pSZR3Z+1m1eCUbdyXjVAW4cTuKKKlwYFh5O0FB4TRpHIWvh03ssqO2vOQjxCVmUOxSOcg+sodDCfmUOirzRUe2cDCppPJumGqDGNrrU8ZtqazTx79OoLygiMMrf4aYobRv3Y1mtVvRon4vbhCV3yc4KCqSi6N73PIFjP\u002F4TdJvv44m7WtLqWnNqZrXrO3LWS0ljb\u002F4mj71Ioms3ZR7X4+RkvnMXXBIzifvRYXlrPxuDFz6NoMvv5sBHbtx8cDLeP\u002FFaiz8cT25SRmUx6cQu2wUXPgNd\u002FUbQN8OXRhy5yVc\u002F1ALdj43k4MlhUfX2Andpme4lWk3eglLFy5m6ZF0Vkm8bN93nzFxziZsdm+UVf4edst2S1gdDAPDrPwPdWK\u002FYtjYFezafzT6Y5rY\u002FEXI24ZhGHKh97+DgN1up1XLFtx6y034+\u002Fv9HV38o3Squw4+en8YdevW+Vvs8hCe0dF1Uemv\u002FhPD7xlmGAb1Y2K4887befKJx3nwgft5+MH7adiwwUl39Pxee10O6iu1nnnysTMenPo3sDX\u002FDYPQY\u002FiTBLSYjIIFvQAAEABJREFUJqAJaAKagCagCWgCmoAmoAloAuckAUMcKOJt9Mlg89Tv+HjEh0zYCtWDkG0z302Q0\u002FWPcmWNUCLrnMcjd8CSfctZkegkefGHcGtHug1uRkTD+jS56TX4egfZB9eSVb6L9yse5\u002FzG7WhTvSGdmnXk8WbfsDAhh8zjgYvDzJ89gkt69eC2x5\u002FhhRceov+ItSROfIlnrutG92se44WXXuLxvv2Yor6Catswrr\u002F7CR647EaG9L+TZ9\u002F6nEXZYt\u002Fx3SGO\u002F2RS\u002FYOIqGuzSm1ePgSFV0f94Gx4aAGpRQmEXdyM2nU8McX5H+jrZPuKhfw48mPGrsrB7lXZbv+aNdQZPJBakaEEBAYTetFtMHssmyytpzoYmN5BhEcEidPWhkEBhYlx+NVuRpuoIAKCatGsfgOCjySSm5lNSnoKNIkhOiaCINFfv1NrIuPXk1heyt4dR7B360utqGoESl3owIvpMPtnNnDy5tr+MXc8+BpTNu9i5usP8\u002Fo3y8ixe+HpaZKWlUdWUS5ZcSv56NGX+Gn1DrYs+o4n73yVWTviSU3cz7RfNnM41S1K41i7YhT3fSDzlqMiTUnMGjuaRaUlVFj+5yjatINJG9JF9l+w\u002Fz8OwSOyAX3ezyBjw5MMbhsulpRT4i4kS64k9obdQy5kdx9ZwoJJb\u002FHJutf5\u002FqYuXNReyUrF0b2s3IWXXO+Lz8ImZ7V7okKLFZQmJ6psleSk1JnI5kXQoWkItep7Y8qfR2gIYU36wr5dpJdkczDXScIsadaxBWGhoZZez9q1Ca\u002FTQgpnst9dLgE0uTzF7h0WSlBwOGHhEdQKVQIelKZlyoW1gOT8e3tDmnp2pOTrxxi1cheHJMJo\u002F09Nfk+VLj8tAoZhWF89FBQUdFrtzlZhDwnCqa8vstlsf9sQDMNA6TeMM7+Ild6Q4GDUVzNFRUWhvoZJBbHQ258iEBgYQEhIyJ+SPdeEzHNtwHq8moAmoAloApqAJnBuEdCj1QQ0AU1AE9AEwI3T8IYvbuCq92bw0xuvc+9Nl3DLuDyBU0K2HGneUBz66sKL1j1ioLiIwmKD8kLoXC2QiAhV54OPf3uGkIervEC0llDQsQ6+vpXOtbBQfxr0gKxiF86jdxlAQ6645xNiS7P4+po2lKzYylVXdqDaLaOYslOc74uGkLZkMesZzpCaED\u002FlaX6eGcFz2eUUxD1NyPatHDj2X+PKBBy43PmUmAZ2u1Vw0sGxbx97N4fTvkY9qkmN02Vy6JGbWVToSafOrcme+iI3frqbMlcmBxIScHl7iz4RVHtAFI05iPhnyZj7Lo88\u002FRwvvPg8zz3\u002FAm99OpHN6p\u002FXDTdulwQUpH8KS3HvicUUQ46Z4uPpQYjdhduRRI7zIHkeNoxjnodgf7x83DKCRGLT0yny9ObYtx3hX426JCK4lSWVSSoPTHmYaXUfYvgTd\u002FLoB88Qk7SRNYcOMfPd1xifnMDGFYc5MPVHnD1v4+U3X+G5F57nyZsbMH\u002FMevJSi4ko3EZutrje0w+QnrCJeR8sI7FcRpi2kfVbg2gdaMfTqOyuVnRrUlPyKzP6+JcJGHZP\u002FELCCQ8NwNdL4KbsJW7JcMbQn7tbBVAzDNniWbhkJq9\u002FvIvnV15P0wYxBBplUl65ywojql931JLjvft5+OX3Gf7Wk9z5tgTVCMRwuyoFjx+lxdHghZfdLQ7aoxXSvdvmIZkKKqRNuYg5ciDIU1as1EmF7CaGKXl5XJfjlj8pOsUe+8twRrw\u002FjGHDX+CZkUqghLAePXG7VEBN5U+VXFLYgjvevYiXv+nG17d\u002FyZrdhyWI54nteP8iondNQBPQBDSBM0LgVErMUxXqMk1AE9AENAFNQBPQBDQBTUAT0AQ0AU3g30MgmEbVGjPwiamkbJrFLsdBPmy+kTFDZ1Ag7k7rg7GpHJVqxG5ysg8hHlZc4uhXPwnhEg+++E1BXPcOCT4ckStD2rnFoYpN2klQQIooL3dSkAfit1fZo8kTP\u002F9A2DCD+VM\u002FYe3LW\u002FigWzX8gwIJCtjDp+9+z24uZEnhrURIi5oX3CnHidxww4088N5qmtz7Crd3CZCyY7uJgRdeplj0GwdqITsOxxLbtCmR9UKtBlFtWvDgpoW8ff35tOt+CS8+O4jQxTM4VFYCnr7YZRyWoHWw40MxMiIiOlzPvXfcyi0338ptt97KdRefR2NfZHCS1O6WgykGeNnk4sSuimyKh9smCD3F1hN1mCbI7pZSu83E9qu+7Sj3cxV5w6DOzWNp9HZnLrr9OSZv86bfs4\u002FQX0DV6Xk3j7ZtQYsm\u002FmzeEUGdlh0J9\u002FHB1yeUtk1i6O11hLLqflRvWMbe8ly2bU8jL+ZZnr7Vl505pRzZsJf8NhdSz8tP7MDaPJRTvMJhXevDGSKQe4AV09\u002Fk4pc30P+jJ+nQsjmBonrvvKVMfHQEvLuOe9rWk8eIhywPQ2rseEgQTV3R6AkOzb0bHPP4+LUnePJ5CaIMfIhuZOOSNSTCVXa3XFcGL6y21kGKlJx17VIZa8UpSdPKVTlYMg6rvkrpSZcZPzzJ4088zdNPvsm4RLjgs\u002Fl8eaEf5Y5K3ScJn5Qpw7fBYLp3eob36n7PDT9uYdua9MqvwDpJTmc0AU1AE9AE\u002Fg4Cv3nO\u002Fzs60To1AU1AE9AENIH\u002FPwK6Z01AE9AENAFNQBM45wm4AqjVegCP3dCHyPAA7LYa1KrRXLDsJY9oWiHbojVykN20s3u5nENCqR9tULcebDiSQ3ySlEkAhMxNrK0WjeHfEE+jJl3XbqW4SH0NDuQWujk8HprWsuPty4ktexljp4zgzZ2fs\u002FfhZlQPUN5WNxveepNHv9\u002FKk1un09uv8uO5rdPXuMsKOfxYLwIWD+Oe99\u002Fhk6VV74sQJ6\u002FhJDfHTWHBiS6sq7S9pGxNoGeDmjT0t0oIrNWK9s2jqR5oQ\u002FVqBofgb+RR4qpOTFQEpWVOFZOoFE7ezFb6EI1s4bVo1KAB9evXlxRDdJ1q+Nmk\u002FNiuojy+XpgxdXG6yik\u002FWp5dBAlUx8O3PsH2SPxKDVzOo5VJ6ZQX+1PbjKJJaBBmhRNlk1WbuouJdCDGypw4eEffwLqKYkY+1Iv86Xfw6FvfstsrmmYdqmHIXPl4mthKy6Ci4kQjw4bdmYvL3ow6YU3JiN3Kz8tzCG\u002FZkBsvDyBpbSKLJqVSf2BdmSfb8XaxezfRulGD43l98V8SyDrIylGPcN49v1Dv5Z9446petAwRnYcWs2nex3wtwcLUH5\u002Fmjmsv54prn+PrSbuk8n2uaPQEc4pLcWESPuhL3G4nZaWlslYrKH8wHPW7IG63Q2Sr7iqAEkk1KcqWNVdeJhdqdzgxi6Ujwgm1eRHpAcEtIKfUyYloRzlOWWPQVtqb2FS7U6S2X8aRGHeIQym5lJWVMuWuFmKh84SaU7SpLHLJY8SkZqtWnPfZMJp9eCdfz\u002FyCKXFSa0jSuyagCZxBAlqVJvBbAuZvi3SJJqAJaAKagCagCWgCmoAmoAloAprAWU1AG38yAbOCjbN\u002FYHCbgTz\u002F43SmffQgw34QZ+uVl1OLRtz3hIgvuI5+tz7Bo3cNZNBUkwsaX8J53uIKvehz+PlFXr7teu699zHu6DacnvdHEdWmHjV9GnHvBd9z+aNPcPPdd3DfswN53f8NLgyoTqSorNyPMGXseN4ZkcZ97wSyZ8V8ZmzPJHPK47z44SS45mt6xM9j1uRlHBaf7IrLDYxetzAl+DKe\u002F+FFmLeOvbtSKlVZRy8CvWJo704mK75qYKSCvXv3M7fsPCKjG4hjFmuLW\u002FAjD9\u002F0HbszKkMU2SvWsSqvIXXxoPOg7qy9+232OixR5j\u002FxLFx\u002FD00rsxiG2HI8HS08dhKntJsIAmp2IWnhPrbHS0XFIQ5s+YKktt4E1\u002FSicfUaBM+fRVqaitQUsHj5cn6uOxjTw5cW3RtiHzWcvaWV\u002Fz2\u002FfPj9OC+\u002Fg7ZU2STIsunFMG4cm0Fk6\u002FO5593PqLt4Dat32VC\u002FI+FwugkL9qRLx7lM2r6Ow1bTDLbumMizxe3wjKxJg+gA6m0fzjtzKmjnE0zz9nXwTXiTx7+r4Lxob3ztViM5HGbtEujbXuZccnr\u002F7wiUJu1k6sst6Pn4LG7+fB4znriOzlFelUrLCyg8ssm6Lt++lHkzpzJl7mbi01WRg\u002F0JH5MqYQjzyKdc1K0WRtfvMLy88PK041z1mQiFEdayjZxlrygiOyePgjIXgZ6+DLwLdg9fx6F1+6VSAh3JGSx8bzpc0h2vgFpEVpd1eaHM8WtfcyA9GbdI5S\u002FdzIFpk6HRRXQwvTlqpdScvHtG1KFmnXrUiwzC09MLMeckAZssSs+qJVU8bupuMRchdOrQi2FvRzNt5krmrhXhKjKS07smoAloAprA30BAP9X+DVC1Sk1AE\u002FhnEdDWaAKagCagCWgCmoAmoAmc6wRqcdcbDzHsqnW8dcOlXPbIt6z3\u002FYK4n9pZYOq9l86oKFj83ft8+M0CuPxD3nihm9R5EFprKLt\u002FvoGd83\u002Fiyy9HsaDPS9x30RB6+INXozac9+JE7tk4lTFff8ukxT0ZPvkKGjSrLm2P7TkkZW0jnjQ+v+cGLr\u002F0Yi65fCGZmz5gXobI\u002FHIXl15yARdd2ZtRCdBz9ALuXTuRxzpEUaPd6zD4Mu64vaEIntgDgrxo12Iruw6tI+dYccZ2Diz8mbpdwmggYzlWHHPZ5QzttYXzqnlhGAZhlyfw9DdXEOBnQNeXWf7oZJp7GVbdoHFvsfuHFseanvrsduEsz2BXfpF110etBi25r\u002F8a+tUVHZ716XvoSu7q0oP60tqna196X1DGfQ0CRX8g\u002FV5qxfh76hAZIJXtH+KZK47QIdgmdQa93n+FTeM6SEWVXextff9X7LmtriXjHdie+MF3cke7CsqKc0jPKcLpW5sGV4zjsrXnEyPyhlGNtp9F8smdfehaU3Q1qIEtMh\u002FadsSQAAhRbYly5ZB38eVEe\u002FhjFxFr3\u002FoTn2x\u002FiDtaGFZWH\u002F46gdLEPSx4qyWXf1YqSuyMf\u002F4W+jSLJMLTwBj0AZvd3bh7shu3BLiOpw1f8vwlIs4TbMkr4mZfD4i+nJ7rk2Dt7Xi2vpT7r2iLz+1pItSWq28Mg\u002FJitr\u002FiT1jtBxk+oxBbWCC17\u002F8AGM29lze21kxo0+48uxseHlKHmOYSnqjVmhpd3qcno7ikdU1MWTNBfe7k7VVw02eD8A6WB7ZoONWugiWnKgcD0cycKWN44f57uev2m3jyw1\u002FYEOeB3cbxzWpfvRMde73B222PF+uLM0xAq9MENAFN4NcEzF8X6LwmoAloApqAJqAJaAKagCagCZz1BPQANAFN4NcE\u002FLvz5IQqTteie6gjDtlKsQhuTapSN\u002FlB2vpU1hjeQTS9duwJZ+3iVxnS7piT1Iu6Xa7ki+OO3OU8PqApYVWcntCWB15bdaK9kj04hCZvVOlPlUl6PVr6DO7P53LtdpVTUSEyc56lo7eUV92DahPa91FKZ29n1d7KOyiIaNXEwRIAABAASURBVM9Fr0\u002Fn8UEdCKoqSyR97vuULKXTSj9wTcMgy2ELPvQctqeKbc\u002FS9KS2p8h4hhNz4Y\u002Fsf\u002FM+Wqtqv9q0ueH7Ezreu47OteyqRlIEXYa+Lg5vGYfqO1u41gzEkBrwptPTv5xo536ZdhKIsaqqHOyRV7HRLe3LK6iQ8\u002Fjnu4ntQdQd\u002FAnjXr+cUMC3djNuHCMyDjeuMhfuuU\u002FQp0WI1MhutuKqB3fj\u002Fro7TWpInroMfX0J7un9qBHqoQokFTPp\u002FReI++BZmhjaTSJA\u002Fqvd7XJRlnNMhYPSnBRSEtLIrJCy+flUOI+uWcke3x2FZEoQAjJwyDxXltfk6aKNvNlEctun8\u002FmUrXLRnM\u002F2L+BqO5Q7yln2lsRJrouhxxWBUhdA7Wa3ELf0Nbk+sd\u002F4+Tzuv7Qf9aypDaTLxVfxztinZCWckBnyw3ZGdJfHlYpknCi2rspT11vn9SqeY11VPbhxu4pRljn2bGD651\u002FyzaixDJ90iH0pUlchUU3mUlhagRUAAap17UCP51+VK9njS1F3MsmV3jUBTUAT0AT+JgLW0\u002F\u002FfpFur1QT+IQS0GZqAJqAJaAKagCagCWgCmoAm8E8jYBiVbvB\u002Fml3\u002FGHsMD+zi5D21PXZq1mvMHZdvZMzsiexVjuVTC\u002F57Sj3s\u002FC6OY6O0gXE8qMWf3g5\u002FeiFXrf2BzIeqYWovyZ\u002Fm9nuCPnWac9VP4vyXQMbxOzyOX79M5xbVf9u0y+N8manafEeHID+OT4NXe57bo8qPpZ3c11A1d+FkNT\u002FTkItbXs6AYw3swdTp9SJV+x1z70Aa+qo2R5OtJt1ueJcjx21yM+76loT5GEcFTj4NOhY4HXpyeWXOg4CgO07qz+p7xTPccF51mlw616p75trunAhMRtDjypescveCa2gd41OpSh81AU1AE9AE\u002FhYC5t+iVSvVBDQBTUAT0AQ0AU1AE\u002Fj\u002FJaB71wQ0AU3gvyRgGMZ\u002FqeH3m0dFRXHkyJHfF\u002FidmrKyMtLT0\u002FH1rerN\u002FB3hf3uxdy1aXDOGH+6+gHqn+If6f\u002Fvwz9z4yggfOgtH7PWE6ejHmcP6d2tyOXBtm8zqzr1pd2Xrv7u3s1K\u002FYfx9z+FnJRBttCagCZxzBAyj8nnQnDNnLv\u002F2pMen51ivAb0G\u002Fq1rYO7cecybp5NmoNeAXgN6Deg1oNeAXgNnbg3Mnz+fRYsW\u002Fa1BhoEDBzJu3DgOHz6My+XC6XT+x1RcXMyWLVs4cOAADRo0OOc+xJ9ywIYNTz9\u002FvLzQ21ECp3\u002FyIiDUF9vpN9Qt\u002Fj8JmJ74dR2Je+3X3FLz\u002F9OQf27fhmGwceNG6\u002Flcv0aeuddIzVKz1Gvg7FkD6j2mYRiYi5csQSfNQK8BvQb0Gjg718DCxYtZsFAnzeCUa0CvDf3Y0GtArwG9BvQa+MtrYNHipXh4HPt9BM741rZtWwYPHsykSZN4+umnee655\u002F4wPfvss7z11lvExsbSr18\u002FateufcZt0go1AU1AE\u002Fg3ETAMg18mTmX+gkV\u002F+bVAf87Sn7P0Gjhr1oB+nJ\u002Fiff\u002F0GbNwusH09PREJ81ArwG9BvQaODvXgJc8h3t5eaKTZqDXgF4Deg3oNaDXgF4DZ3oN\u002FN2OQBUEeeKJJ3jvvfd49913\u002FzANGzaMN954gxtvvPE\u002FBD\u002F+bqu1fk1AE9AEzh4C4eGh+rOi\u002Frys14BeA+f0GjDkKVv\u002FBohA0LsmoAloAv9KAnpQmoAmoAloApqAJqAJaAKagCagCWgCmoAm8O8noEeoCWgCv0tAB0B+F42u0AQ0AU1AE9AENAFNQBPQBDSBs42AtlcT0AQ0AU1AE9AENAFNQBPQBDSBYwR0AOQYCX3WBP59BPSINAFNQBPQBDQBTUAT0AQ0AU1AE9AENAFN4N9PQI9QE9AENAFN4HcI6ADI74DRxZqAJqAJaAKagCagCWgCZyMBbbMmoAloApqAJqAJaAKagCagCWgCmoAmUElAB0AqOfw7j3pUmoAmoAloApqAJqAJaAKagCagCWgCmoAm8O8noEeoCWgCmoAmoAloAqckoAMgp8SiCzUBTUAT0AQ0AU3gbCWg7dYENAFNQBPQBDQBTUAT0AQ0AU1AE9AENIF\u002FP4E\u002FM0IdAPkzlLSMJqAJaAKagCagCWgCmoAmoAloApqAJvDPJaAt0wQ0AU1AE9AENAFNQBM4BQEdADkFFF2kCWgCmoAmcDYT0LZrApqAJqAJaAKagCagCWgCmoAmoAloAprAv5+AHqEm8J8JmG6R0Qk0A81ArwG9BvQa0GtArwG9BvQa0GtArwG9Bs7aNXAmP9e53bgliUq9awKagCagCZzFBNRzuZVkDPr1Tb\u002FH0WtAr4FzdQ2Yhrj+dXKjGWgGeg38e9aAnks9l3oN6DWg14BeA3oN6DWg18B\u002FsQYMMCShN01AE9AENIGzmoB6KlfP5\u002F\u002Fm10Q9tv\u002Fi9V77hNHr59xYP6Ypz4Q6GWgGmoFeA3oN6DWg14BeA3oN6DWg18BZvAb0+1n9ueaMrwH+5i0tLY2tW7eybt061q9f\u002F4dJyWzYsIE9e\u002FaQn5\u002F\u002FN1um1WsCmoAm8O8gYLcZZ\u002Fy1Qb9X0kz1GtBr4KxbA+hNE\u002FjXEdAD0gQ0AU1AE9AENAFNQBPQBDSBfzKB9PR0Fi9eTGpqqvV1Wy6Xiz9K6itcysrK2L9\u002FP5s2bdJBkKOTW5KTxJY1WzmQVnG0RJ\u002F+GgE3mduWMm9ZLGV\u002FTYFu9f9GQHesCWgCmoAmoAn8MQHzj6t17b+VgGEYGIZOhqEZGMZfZ\u002FB3PT4M46\u002FbZBjnTtu\u002Fi7\u002FWqwloAmcpAW22JqAJaAJnEQEV\u002FKhevTq9evWiS5cufyr16NGDzp07U1hYSGxs7Fk02r\u002FHVFdBBnvmTGL+2lTwtP09nZwzWg08\u002FMqZfe8IJm4rOWdG\u002FXcPtCw3mR0r5jF71mzmLFjBjoQcSt1Vey0n7cBWVsyfIzKzmLN8O+mlrqoCcl3MwfVLmDd7FrNmzWHh+oMUS+nv727KC5LZvnIxc+bMZv6SdexPyuXXIcLitMNsXbFQZOYyf9l6DmWV8euef78PXaMJaAKagCZwNhH4VwZAzqYJ+P+w1TAMSkpKUP91pf7jSqdU6z\u002FPNIc\u002FzyEtLZ3i4mIriHam17Bh6PX5Z9ZiUVHR38L\u002FTM+n1qcJaAKagCagCWgCmsCpCKivvlLBDB8fn1NV\u002F25ZZGQk0dHRZGRk\u002FK7M71e4yTmyg9VLFjJv6UaSCn\u002Fl7szdz+pF81m4ZA27s0\u002Fy0uIuy+PQ+sXMX7ySbQcyTr5LwFFE2v6NLF2wkFW7Eskr\u002F30LzlxNMenxS5m7q4y2V55Hg4BiMuP2setgMjnFThwSHEmI3cX+hFyKj9tTSPqRA+zZsYsD6b+9zyEnbi+7d+5i9+H\u002F8BVjbgeleUns3xFLXFIe5eI2Ls1L48jOPezZvZe9u\u002FeInsOkZBfjODZgRwGpR2LZvWMPCbkV0uJYhTrnkbhf+ha7Dv6Ku6r93eQqJS95D9v3ppw0H85CcX6vXU1sXNbvNj1VRVCDgTwzAm54bQZxpxLQZadBwElO2l7mjP6cN68bzIUXXcgFA6\u002FgjU\u002FHseJgKoWWphLiti7l549e4YJBF4jMRVxw9et8MWYRCaUVVD4C89k6cxyfPt+fwRdexEUXXcCAZz9j3MytnHqVOinKiWXed5\u002Fxxh39uOCCCxnU9zHe\u002F2oK62NPrJOcQ9tYMOZjXrlugMicz6BLnuKjr39hY1qhrGfLuJMOBxfPYMrkyUyumqbMZPlBFVZxU1a6nWk\u002FTWT2snUkVm1ZkUfq3oVMGD+BWWv3kVB0orI0cR8bZo9n\u002FPw9pOYoPSfq9JUmoAloAprAmSWgAyBnludZoc0wDLKysrDJ2dfHGz+dNIPTXAMeNpOMzEwMwzjja94wDOsDrc009bz8zrx4e3mSkpLyt\u002FA\u002F4xOqFf4vCei+NAFNQBPQBDSBs4aA+ocsPz+\u002Fv2Svl5cXTqfzNNtWELt8Jj98\u002FCq39x3A4D4v8Onn37L0WBwldjbffDGCB\u002FsPYkDf+xn+3S8s3l0ZOSgtSWTut5\u002Fx\u002FtP9GNTvJl4YPpp5G\u002FaQpywoSOXg0h\u002F4+J1n6DNwAHe\u002FMYKRs3eTkvOr4IqSPYPJnZ9J3Lol0Kg73ev44shKYee8b3n9i3kcSsynMCWWxT+8xXuTdpKWq8IQ6WxZPIHPv5\u002FJstlj+PLLr\u002Fh5cyEVTmWUi8PzxvHp+z+xdMN8Pn\u002FrY8bMPaAqTp0k8FCQsJKx73zCxDXbyKCE9KRlfDv8E77+bjSjR3\u002FL119MZX1COkVKQ0kcmxf+wJcT5jN70li++eobZh8qqLwTwJ3A8smj+HDsAtbNHcl7H3\u002FJtD2Vrm\u002FV9A+Ts4js\u002FXOZsWI\u002FpZagg+zEncz+ZSbbZV69\u002Fbyt0tM51BjwNG8tvpbvtp1OKy37GwIlaSSu+IzLH3sT4+4vmb95ExO\u002FeIL0Yffz4fxDJOdJi5StrPzpXR75NJHXJ81j\u002FZZ1fD3EySt3D+T7TeVUiAh7pzLi4jv4cOFgxq\u002FbxvZNy3lh7QfccfEHzDqkBH6VSvPIXD6SSx56i+K+r\u002FLTnKmMHN6eKa\u002FfxqfTd3EgS+TLjrB75fc889SHcM8X\u002FDx3Jh\u002FdWpMpz93Em1NjKfx1YFSaHP7pdq648kquvPIu7nnwDm5V11dczDNfj2dVghu3cyuXXX81r01eRorIH98l8Jex93uuGXINFz07mpW7Eyk5Wlmesp+Vrw9hyNd7yMhzHC3VJ01AE9AE\u002FjQBLXgaBHQA5DRg\u002FZtES0tLCQoKJCQ4iGCdNIPTXAMhIUGUFB9763bmHxklsj5DggP1vPzOvISFhlJYZH2cPPPwtUZNQBPQBDQBTUAT0AT+RwTU73r89139SQ1FW5jz47M8tGUAo9fvYP+mAax\u002F+i5umZUqCipY89mF3PXcXu7dtoft658g5fEhvDt+Jbnihi3dNpYL7p+D\u002FYrl7Fr9JddUPM1DP61nhzTNS9nHtBfuIbbZDSzcsZrnOlfwxOVj2JicWuWuhFKyDseyZ+t2dmzbwY6t29gal0dFxmF275C8Ktu2nW2b95F+1A\u002FqztjL5pXzWbzxEJlHy6iyFeSWsntLJPUatkWFkczgKKLrtyR6z27ycooIrN2cmNpNOLQ9nZIKqNizgsmTc+nSdyAXDb2Huxvs5otvl5Be7obC1Xx503dE3Xw9Fw++mocf8OXR8z9jQ2X8p0qvRy9NH4KqN+W8rimsT06WIEcFRUXxpDZpzcX338e9993HA49cRse64ZZtGds3MnWlF+16nM81t97BRV6b+HnSNtTHidINkxn2kzdXX30hg4Y8yKORo7ls+LLjTuKjPVonR16cOMC3s+9IZuUdJG4XrrIs8krLj94tYMfTNPDAxCcoDO+jATZ3QTqJyZnkl7osPeQlcyAhi9Lyo\u002FmiJHbHZeFwCgtbNFc9488rPx+olNXHv0bA8KV6s6uZvWAVL956DQPatqNvl05c0ANmb8+jpADK4o+QuHkxPPrWeZO9AAAQAElEQVQeg3v2p2ObTgy9sAu3t4AXJ+7DKdOTv24as8WCkHc+45JOrWjZrif3v2NKyRQmzDsp1CBliN5SNo99D\u002Fq9yMVX389lA2TNXXoNnz2MrLktpMfn4kyMY9\u002FqD9jbcwT3XnQZl0jQ8+Z7ruDO2yOZfs9C4ooKK9eXpbHyYPOpZ120\u002FGQd61esY+O+3cy4DdYMe5pv5uzBZvOmmUiEeavVJxfHdsPAtPlibUvf5XsJkOyLL7ayUoFHqFz62zFFTq70rgloApqAJvA3EVCvHH+Taq32n03AQL3Gut1u60cH9VlzOJ01oNa2Wj\u002Fq\u002FHckQymVDk7HpnNJVtBgMVKcqiZ9rQloApqAJqAJaAKagCZwagKe5Vhux4pQmnRoQcOYGoTVhLhUb5HfzuiP5HTZY1zfqgkt21\u002FIY9fC\u002FK3zWZ3uJGPJc3Bdf\u002Fpd3pNmXTvS5faniPtwLyn7t5NRso9R6+7hyk696NuiK\u002F269OGl4HdZnpRJ1vHARTzL537D8\u002Fc9yStvD2P4e2\u002FwzMhNpM7+mPdefIrHX3ib4e+\u002Fz9tPP8cc9R\u002FqsT8z7L1hvHbvIK56\u002FE0++34aG\u002FPFvuO7k+KydOK9wwmv52OVml5+VIuqR4NI0\u002Fp8Z\u002FoEUaNWA2K83JimjaTdcWTV6U3rVs2oVbseDS88nxY7Z7Ld7YR9cxlW7Uquat+Y2jVq0bD1TTzFh0zcxak3w4anBFwaNKyJ4TbkfakBeBEWVEFh0UG2rt1CfIkdPz9\u002F7BIGOnwogbImbWjbKoY6dWPo1P88wtevJrWiQhzRG3D0upg2zWOIqh1D46vvhFGj2UqVTQIdjn0T+OCjr5i0bC3TPvuIH+Zsp9DugYeHSXZuIfllBeQkbWbamMlsS0ll76rJfDJ8NKsPZeAoPMSmGbPYk5RtKU3YuIIxw8ayPS\u002FfcnSnLfmZb1eUUO40rPqGna6Er1YhPnorrw9\u002FgYB3EOGNuzOgTztqexWxf80Slqycy6qVcFevQIIjoLTMRVmJ6HZ6EGw35QJZM174hcjl2ljU5BRJ0MpTsjkOD9QjVS4JD6orpxIKDh+Uc9XdJcG+NNZMghZta1KvSRg+Nk8CqkcS3V7mdM1WsovTOZJdQcJc4LxO1JE6H5udoCYx1GrcUwqnss9dRrlcnWoPqFuf6JiGNGzUlFZ1lIS32BGPYZgq8wepDg1oztJ3vmbCyn0kl4Hd+ANxXaUJ\u002FBkCWkYT0AT+NAHzT0tqQU1AE9AE\u002FpcE3P\u002FLznRfmoAmoAloApqAJnC2EtB2awJ\u002FioBHF26+6nquNn7grTfeZdjb3zMh+TXW3xkszbM4IEfx0FMZTvCnU78AKMwhPReK0qBD7RAJKCghH3yrdeMy0nAWp+Egh12tGxPiF4ryZ1YPDabZ5XAkz0F5BUe3KLpeeh8jxn\u002FCTY092PrTRGwSDAjo+xAvfvA13z\u002FdhKVjxzB+YVd6Voe06dfxzHspDJySzOYPziNp6nQ2H1Ce4qPqqMDpzqFEnP9e3sfKwO1y4XKdeBNt5d0mppFNcm4WWT6BSLyiskFQBMEBmeSKRyBr7z4IDSWoskaO4cS0hHgZNwdn8tnXIyUmMYpvR41kzMTZbE4VEdxV+pI+jUJ+fnsm61ZnY\u002FcoZOvUYYxeeYAsdyY5jkOU+3kgcRPVEMKD8fUqpIQU9iVnQVAgx80Oq00vtpFeKVl5dDmJm3ENXxb049G7ruHqG3tQvGkVG+OTWT3hB5YmJbNz\u002FSFiZ4\u002FniG8rrrj1dm67+Rp61i1g8rgNHC73xnTvY1NmtgQ1ctl9KJYlnz7KksQyyshhzYJFmNG+SJyosr+6TSEnTmoqs\u002Fr4VwgYwtOG3VZA\u002FJFZvHHD3Tz14DDWPj6Wm7q3po4XBEWHEtK+Fnz8OV+P\u002Fpafxn3Ppz\u002FNZ9VqwFkh6xlqdGtPsWT58V2+\u002FP4Xxv\u002F0DcPHHZYSfwynQ85VdxdudxHqPvlgbzeeXkfrbAZuL1\u002FJFFMia6nQCaVxEOwnAqYUW7sHpofkSaYQWdtW2W8PiYvHM2HCz\u002Fw8fjQjF6j6MoI7dJB+HSrzO8kl5a25+Y1LJdDp5K23x7Fmfwr5dg\u002FENPSmCWgCmoAm8PcTOP50\u002F\u002Fd3pXvQBDSBv5mAVq8JaAKagCagCWgCmoAmoAloAqckcJCNe\u002FYwaU0ErTp1oLm\u002FIRGDeUxcKQ74Y\u002FJe5tErNyVl6v\u002F\u002F3bjFMy\u002FufcuZW1nrEmd9ORIXQdyqogPwFV2VldbXKJWVg6EaqYTa\u002FImMiqZG7gEO7RnN9scW8WG\u002F2gTXrkdMvTLWLN1MPL2ZFH8PMUBQuyFynMuMceOYsjyZ1rc\u002FxTUtvKTs2G5I3x7Yj2X\u002F49kpLl0H7uP2qAYe2GyVBRXWScaqio8mLz+oUH7b0Aa0b9OaVi1b0bpVa1o0rkd1\u002F6NC1smNC1+JafTm649f4vbLz2fAxVdzWbd2ZK\u002FYQVJKIRgm6tulOLbZbWAzxZ4KXK6jdlk2KAFPvClRFyeSaRLa\u002FxMih4\u002Fim++nsLuwLoPuuY7WfmV4hXTjwibRVA812bbZm4ade9EwqgY1ourTt3NzWmTvJauoOg1rx5AY66Bg31biCmJ47sEryNqRT0XqejZkteeKxl54illWp95+ciqTMJOc9P5fEgikZlR7rnv+enpc3Za0xdOZtzWZJFkW1OnN1de9zCO9xvHy43dw\u002FdBbeDDFF0dkZZdu9Ts\u002FLR5iwy83wZ5PuPeWaxly\u002FV08G3kH7cmVdWdw8qYWkVvW+smlyKOFKlulVJWCky4lOnJS\u002FuRM\u002FIdDuOaa67huyG28vgr6DhvP8AvDqXCoB8vJsifn3ES0GETvXs\u002Fy4s73GD5lM7u252CquMzJgqeT07KagCagCWgCf5KA+SfltJgmoAloApqAJqAJaAKagCbwDySgTdIENAFN4E8Q2LWS5RPHMmTyS1zUux8XPv0xI\u002FqvYtjd8yikJi2Uio1b1RFMO3vXyWVQMHVrGUTVhPVJ+SRbtyVU4M7ZwVKzFoZvXTyM6rRfs5eSkhxpALmFLuLmQv1IG14+nNjytzB14ggem\u002F0Oax7pSsNQm1W3+\u002FuPuf\u002FFady7eDKX1fa3yrx7f0NGchxvNq1g+1fPMX7eLObtLLPqKg8SepEIS1GBi+KiypLfP7rFURxMhF8IQW5HZcBGCecmkpkbQaTbILJeLSgoFjlVoVIKu9ZCg7pyHdKIDu3a0bZtW0ntaN2sETWUmcqLLNVKoRtPQqu1pGufttQL88PLy5fqETWpXlJEeWkAIZ6ReJeLzcd8y6mZlFf4U8OIpGF4MO4KJ8cdE1n7mUdXalNlM2yEtLmTGclvM7ipL3unfsCYOavIDKhFi67RBPj6ERzgQVmxif2EJmwengTa8nGU22hSJ4yaiUfYM3kF+RHtaHXD1XjHbiZ1xTQSGlxIQx\u002FvEy2P7AXPukSjt79MwOXCUVJMUbGBf7V29LvucT565jXGtpnA69+tJT1FBRh9iOxyI29MyyQ1RYIiyWlkvn05vbsFQplaLBJUMAJpeMWnZGWmk5yURFJyKqkP1maTGOZGycjF8d0D0wgnTPJ5ZQYV5XKhdqcLU\u002F3oCMEE2TwJt0NAE3mslol+N0e3CpyOUrluIe1NbHJ1qr358K1s37qJTbsOkZyczLi7OhPi7cR1cnTxFE0dOEw\u002F6rTtyMCfX+TIyx\u002Fz8+yJLE8XUUOS3jUBTUAT0AT+VgLyPkM926r0t\u002Fbzn5Ubxq\u002Fi8r\u002FfxDBMTFOS8fsy51yN4idJjdswDGRXl\u002F+4ZBgyb6bYdzqWyWBMaXM6TbSsJnA6BAzzL6zLP+xA1rjotJkmxh\u002FK6UpNQBPQBDQBTUAT0AQ0gf8JgQAfHOIZ\u002FWnKatLz88lP2MD2ZOm5ViD+NOeue+V64nCeG\u002FEln77\u002FIm\u002F+AAMaDKKPvw2Pwe\u002FBmBF8+9Z7fPzBp4x4\u002FXXaPVWTai0aE+ndgDt7f8nbX3zCsI8+ZMQ3H\u002FFS1rMMDo4g0hCd1p7M0mm\u002F8OlrO7jx9VrkHVjP8v055C79mA+Hf0Lqhe\u002FTt2Iva5ZsIskJW968l9c\u002FHcPOetfw\u002FFePseLLX1iyIcXSVHnwxN+zFk0d6WQlFvPHm7iJXTYaNatB5LZJHCoossT3TF\u002FEF4GX0NJtg87nc+2Wjxl5SBzCUutc9TbPMYRrm0sGE7vdhs12IplU3QyRKCEhbjYjvl\u002FCjmxkqyAp\u002FRDbPath94+iifqdhWUryMpRd3YUsW7lGpbW64+n3Y\u002F23ZtQNmkshyukmewbv3xEwN9BG05sbqeDnd++wg\u002FbvWjZ9ypuuv8qMiYsYv0hL7z9TOu\u002F70ODPGjXZBmL9+\u002FE+oYusti1dyFjnC3xComA5jFUC9\u002FIyOfm4dXal6BOXYix7+WLr74goFcMPl624x0mrv0Jbuv8u07w44L\u002F3xf\u002F4P4r0o+w\u002Fsv7uPn571m3OwdPH3+CQiMI9BOjZ8XjLpdgQ94mZo15myfenkuZdwhRNaoRlp+HOzkf+rfCsHlA8i+88tJrvPjhOqpFRYlMdUIPSIRRHrUhjZuKMtkdJeTlF1BU4ZLHRQB9boIds3YSvy1OKiE\u002FLYu1v0yFgZ3x8YuiVoQnDQdL1atTiM9Klwso2rib+OUTIeQC2pheeFmlvz341W1Ny9ZtaNO0HjVq1KBakP0kIdNuR6w+UWacuHS7JNBnVqNr94F89Hw8I8dNYPIyqT\u002F5ASUFZ3ivYsOf0mwYyP6nRP\u002FnQmKY7P\u002Fzbv8VHQo42f8VQ1GDMAxDnf44icyfkPpjHf+zWrFU9srujl9UZk95FBkZ3ymrTioUuZPyZyrzV\u002FRKmz9l85my8WQ9Ju4yXI4y3IY8cf9\u002FGSJOcWdeBnkOG4b84arApc4n22rlDNNNcW4yuzbvISEP\u002Fpd+cfX7cIZlxZ85GBiGpD8j+t\u002FKGG7KS0ooLioFefEsLSqmpKRc5vS\u002FVQyGabPe7P4xZ0PGamKaJga\u002FvxmGSVH6YQ4kZlPqcPNHslW1uItT2Lsvg\u002FI\u002FNqJqE339bycga8lms1lr89jZ\u002FIvrwzCdZBzYzpYDORTLB68\u002Fuy5\u002FH7FocJSSc2gzq7bGklZh\u002Fum1rnSqx5FpiA6V0UkT0AT+FAEtpAloApqAJqAJ\u002FEcCda7hrmseoel313HJ1ddw5UU38N3uvvwyvp\u002FVtMWwfXzku4K3H7+XB594g4Xnv8OLT\u002FaV93EeBMVcz9qvz2PaR0\u002Fx8GMv8FHa4zxw8eX0DAW\u002FBq3p88IoGv0wgqcfeZS3v0nl5clX0aRhlLS1VMshg90H1rKSdMY+dgOD+\u002Fam18sryVj+Nt\u002FslOpZj3PToG706NuBXyTO0eqGi8l860Vuvv4u7ntkBPQaxHVXxYjgiT0o0J8OjXey\u002F\u002FAW1P\u002FSqxq3s4KStDzKj34dj7O8jLTMcpzlDmh1GRd3zufr2y\u002FgkisH0+xmT6Z\u002F1I1gX2lpH8BHM9pyz5WXcNU11zCwxye8ue472krV7+5ul+jNIrG4hAp8iI5qTg+PqVw98BKuvfJ8bvw295MhrQAAEABJREFUk0EXNqNxNQjs1pfzWh9h2DXnc8VlvenyfVM+vr0eIcoZ3uNhXmg9j4euvoirruxPxxceYenPXTCrdGzYTOp0j+G7wV257uYbuOPRUVR0voQLYxzyOTiP3IJSjKD6NLvsNZotv4ZelwzhussHcMUEf+4e2oP2deS9tdmMWj4+\u002FExjOvp6ifs8ms5RBfy06EIub+qFl8exDvfww7Ac7rjdiv4cK9Tn0yTgEeqBVwMbkz68i+dff4XX3niTl4aP4P1PRdELXfEIi4Cgmrjzcvjy3Ru4\u002F4nneee1F3jsra\u002F5eBW8eFddbJ4iG9UG11vD+fyNx7j76df48I2nueu1NVLRgUuG1ICKUvZ9fQPXPDqC7xcX4xEeQMy9r8PuT\u002Fno7ce5\u002F6EHefDZV3lwNtxxbT3qNPGBus2o2fVt2vAOr734KPc8\u002FBAPPP8Br86AK0YNIjAwgN\u002FdrIUpvg\u002FjtxJqCW1dMZ9vP\u002F6QEcPf5fOfF7ArxY7ED48Lu+TKVqsb3fq\u002FzgtNoVTyf\u002FfuKKjA5ZSeT2Hzb\u002Fo2TNzF+RSWOnC6\u002F0yD32j4jwWG9GEzRbc8h7jcIFf8qU3aUZJNVpGM5U81+LNCYoFliwv3n7fmzyr\u002FZ8jJ+BxFOeTKglPoT9soQaTWkFsaKleFxPJOm5RhGKfdRro75W4YLgpzCqhw\u002FdFaMHHmH\u002FMzn1LNrwoNEBv5S9t\u002F01Z16MRdUYSrRDmk5LpcrsvUtao7kWQasW42U4+FilycpeWV+RMiv7qSx7Or7Hf968eE3aLYfVqPd9FblofL+qEzA7dTbD6m7NdnQeOStyBu5MJdJHNSDH+ZM8e3ky6UanmOc59U+NuMWbZzBo5D0ynfPomKjL\u002FBkN\u002F2+asS9eKRyMpPRjF9SzKGvClcN30+G46UYj0pniRtYJQVUph0QKS8CAoU6P9phPy3m0ymvKhm7VjMki2x5NpMsfE\u002F6TQwHUXk5BZSUu76E\u002FL89U0WjlmcQ8aueczankRGcibJ22cxd2c6OcViq\u002FHXVauWFYeXM2H2Sg4U2an6RGkYBoahksyfWUZOeiw79idRaLOJnCqXpBQcS0pWFJTlpHIouZgKCYCIAtlFzuD4meObgSHyhuTdpensOZCN05C+DANDyk7sBoYh6URB5ZUqM0+WNwyRkyQNMH5VV9lIHUVG1R3tW5WoZEjfhiF1cjZVnaFKqySpM00Tw\u002FhNhZSJHb9qYxiGlB9LJ\u002FQYhoHSY8qZo5thiNzRa3UyDMkb6qoyGYaBUXkJcq3aG4Yhl0cTslXNi51V9Utt5S4yqu0p6yol\u002FjFHd94uZk6YypRpM5gyZRoTZixm86F8sBnHbTQM4S5jMgwDw6hMoM5SrhhYSfJSZoqsl5cNwzSwNsPg2Bqx8r97OCon7YyjMoZRQXFJInsOO6leL5pqHi55IyWVhoHSaRhylmzlLtcqfzTZbA4St29iV1oxDmQ9VQrpoyagCWgCmoAmoAloAprAf03ATuMr32JDbgYLvvmIbxbkkJs3nctixCGqdPs35G4JHuSpu0MkFUx4mK4RhqrB5hdJh5vGkJ+XT77U5S95naGdqmFTtbYAGvS6ni9VuZWW8cxFral2VK0SgWbc+vSMyrZ5eeRJyv16ADFPxFaW5eeRKmV5ubncLT5dW\u002FTlfCNleat+5Ie5+RTMeobuYZWajh9DahDR+ybyl2xj\u002FeHKD8V+zXpy1y8j6Nu5liXW4Pyh\u002FPzd5TSr7Sn5INrd8hKfT5jO2FHjZexvMLheCHapQd4PVx\u002F0MfnLfuTbb75hsozzsQ5e\u002FOHmGUHM4K+Y+\u002FB1ElIQydCm9Lr1AzYsGsvXoyaxYOTjXNQ+SkIjUudRm\u002FNufZmv5k5j9PcLyZt\u002FD53rBVb2bYTT5+XxTBwnfUu73PyX6RFql0ZVd5PAxjexPHczXwyTuRv5NR883oNg72Ci+7\u002FFiAf7EQQEN+7K7R\u002FuZs3Iz\u002Fj0iwVs+PRB+rephs2aRg86XPmA8P6EDvUiRBoa3fgaB\u002FPG06v6UVuktHTepzyb9iYvt7VLTu9\u002FmYBnLVr3fI5F39zHskmf8vKLL\u002FD6Z7+w\u002FJoPWHpVG1pGKs2RXHDzXUx84ypmfjuCZ19+kw+mbuWOKXt5WNZm5QpsxEtpS3i+XizfDnuZR18cxne7GjBs43RuDET8CqWsfGUy88vKqN3dX5QGEd36drZPe5odyybx+SefMmbiHK56bxL3XzaAhpbScLpecDXDvniA3VN+4quPP+G7+Zu49IsVvN+7HmHeouZXe0XmeqtkfZl1+tXBjdtVyjYpTVwxk48ffpTHn3yG+8duY2cS4thU9yStp1gcmm6RQT7n1erZjT7PPm3lSCnDqSIBlbkzejQMg8zCLFZsO0BGmYnxh9oNTCOHw7tXM2FxLEUl5UhzzuRmmFCam8KORb\u002Fw0\u002FjF7ErMorTKZ+nf78vANIs5tH4RP03fRt4Z42VgmKVkJOxg+ZpDZOY7zviY+f\u002FeDDcVZZlsnj6TDbsSKDFMjNOxSeTNvDi2r1jElrQSipJ2s2rOCg6XluMy\u002FqQmCVSUZKWSV36afZ\u002FKTmVPViwblvzE0kNlEgQ5lQ0GhhHPis9+ZPbWFExZY6dSdaJM+X2LcBbmSLDQPFH8p65U22zLse+ufID\u002FqVYnhKR9WT7OuB+pSD2EIz8Hx5EfcaQn4nIctcUwcRcewXFgAY7CPNxGKc60TTj2rUX9o4MM9oS641cGmJk4dn6PI6WYU8rI2nCXZeCIXYQjI\u002FvUMvx6M8DMkv5XUnFoP+7sHTgOzsaRW4L710EUw4YrZQ4VO5fitNlwJsq4Di7EUXZ0XL9W\u002FVfywobC\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\u002FicRnFFGBgWEYWJswtVMsL36JHDmSRoHbjl2Yq7ri7EQyCp1U5CRxJCGVTLHVblPtDGnvlv5ySDySSHp2IQ7DhiGNDOnUdJaSny5t5IW9qNSFKeNW3RXnZgq\u002FcoqyM8jJr0D9d4XNblKRn0FCfDwJWRKaV+vBdJErXAucMmal1O0kLy2FfHnCMAxD5sJBUVY6BZKX7nCU5FXakVNEabn0nZtrPZbKi\u002FLkQ04RhXl5pCfEk5hdgkOenESFshTTZuIoyCJJ9Z1ZgkuUqe6k8i\u002FsBoZhYh7XIXm5NoWlYWkzrDqzsnP+yuYWrjk5IbS7cDAXXjCQQd3qUrh3OwdyTGymsJIQc1FGInEp2RTIY7CsIJ+cvFIcar2kJxMXn0hCQiLxSdkUlbnwDo4gwt8Tuxho2OyYJbmkJiRwJDUPNyamlP\u002FaTkPWi+nMJ+VIAgnJObJy7NK3gbOinNzUFLJLyigvLaSkQtqb4CjOIy0+gVRZI+XC3hSlRkUJOdn5FBXnk51TIGs5jaysVJKTk4gTneUSxf51vzp\u002FKgK6TBPQBDQBTUAT0ATONgJu+YxlGKd4k\u002FUnBmIYf62d6emDX1A4tRs0IrpWMEGBfngcV2Xg5R9IYEAAAZL8\u002FbyxH7fFwOblR0BgZV2Anw9eJyox7Z74ShvVLiDAD28PG8fVojYPfHz9Lb0BgdKHpKAAb2zHygICCZSywKAgfG2V8r6qLKwa1aoF4C\u002F9VelOCUjypnb9lgzpspKxc+ZwSD4nG2KHj78fXh6WEuxe3vj7e1P5uQXJ++IfGESQ9BMU6Ftl7KLOw1fGF3S0LgBvU8r+aDdM0eeHv6\u002FoRzaV9\u002FZDjUHpD\u002FT3wdN2TImBh5fvcf2BauxV5tDu40\u002FgMbsCfLCJut\u002Fshhf+QcEEVxcmoQH4eisipjUvfr5elbzl\u002FbmXXyCh1cIIiwwjUObQw2YcV+Xh7SNz4Cs8Ku2yefvib62BozLinLl28Od8feRRatmON9MXf4mAgT04hl43j6C4uPhEGnM\u002FPRqHVc6X6DWDmnLpkz+cqBfZTy9uRJjn0TkRGXu1nry0u4qO4h083DZAdLhwsI2ZGWHc1eoiLvYXYbWLv6jFha+dpPOHhy+hVajJMa2mfwx9bx9OivR3zL7xt3cjOlitK6Xk5NR3tPRfVETxVSeXV+Y8ZB3dSHGRyFTRVzzpIa7oXI1GF06gqCiRRy7vTGBlA7DVoNd1YqPoLJp8Gc3r+hyr+VvOOcVlWL4s08RUST3+JJk2GzYrmUgWtzuQOi3PY0jfhvj7eEj+hDnq86\u002FNVO1tJ9ocra6sM0S3qjMxAENkK3XbpFxKDGlbXkB+0jb2ebWi90X9aFkrFC\u002F5bGxYNlTKiSRqq9reZoLb5U10l4u44\u002FJWBMpn6UoZ21FbbBwtQjq2yszj\u002FUu\u002Fx5UamDabVW+zVZYbsooqKgpIzysXv4wbw5ByaWtKsh2VNY1jCgCpP1ZuM6uUU7kZpug\u002FXm6IuA3zWN4w5Fr0y9kw5PqofptpIllJUifXpiSbVafKDazNkDqrzCb2y\u002FXRYqTcZjOttjapt7qyymwiJ8mwyfNvOO0vv5qeLWsJbxcijGmTOpWkL4NTbIZxQsZVTmleOiVONxUlReQm5FDO0a2qnOiz+j9apU6GYeBy57F39Qb2pZWjvlLRlD5VquzXEHNkPFJmqAYYqDpT2iGbIeVqXCqZpoEh7x1cIfXpOugmetXzxsN0gyHtpW8lYxMZxIvjJopuD9\u002FOZa0jpH+Rocom8pg2rGSYcnbhLkvFmXQQd4lD1EmZVS5nUyWRNQywyuTaaivlyGaz487ZiiN+Fy5DZKz+pdySkecTdZZs5S71Mh+oMqXXEB0ib3gFY4u+GY+aDbD5h2GvdzP2GnUwbDJXlQ1RPjB3abIMTcrcXpg1uuPRtCs2Ty+RUHpUqmqb6qsQd3EaqLtCJSsKQfUrLSp34eIux10qwQ8JKhrmUXsNo7LaUDolHc2i8oZk3MHYovrg0aAJhl2xi5XHp9hV2QqUnOhSj2u3IwFKc1CbLepmPJoMFptF9hgD6yx2G6JXCalktZcyq076Vzareqtc8kpG1gmqXpW7ysnQVZkAABAASURBVHCXx+E23KhifmczbR4eMkmemD6R2AK9BOYpJEWhsyiHuO2b2Jdaik06cealcWDXXhKyHdhsNkrTDrNrT7w4WTPEab6Z\u002FVn5lBsmpq2MpK2r2JpSTtbeVSzdnUbS7hXMnjCBGasPU26aqP+YTtmwjP0Fcq26F32m9Gm4HeQfXseKTXGUyRuXisJU9m5axsqN+0iITyZfomElmfHs2nmQ9ELEDpP8xP1s35dKbqkhfbvI2LuZrfH58kA1MADDhLRti1lzuFgeBGDaTFLWTGRFooHNNMAoIXbpXHbm2VBZjm8yFkOSOKRL8+PZvnYHR\u002FLAVZTJ4Y2LmT5JxrNiFyniYC8Wm\u002Fbu2UZs4mG2rV\u002FFyp3JFJUbGAXJ7Fo1k3E\u002FTWL5gQJkajDkwULOQVbMHMeP09aSWJTKmqkrSChX\u002FRsSRTvImjmTGT9lEZsOZlIu8i5xlh7ZvpbN++M5uG4ZG2Ue4jMTiE\u002FJocJdQqb0m5CZj+XcP27\u002F6V4YUHSY3RldGNi3tgTUDpEtQAxDbCorI2HdeH6RCPLcbfGkZ+WRn5ZBVloSB+MzyE5J5tCeA6TnlGDI\u002FJruXOL27yOusBSHeJgNTGy2Uo5sXMrCQ278vG3k7l\u002FBpnSXxQSZKVMiiuu\u002F30KWacNmmrgk8pWXV0bqrhXsSKqQMgPTUUJh8i62xuXgEr3IZojZhelxbF21jgNJ6cRvX8qi7fFklVaQJ9HUzUtnM3HBVg5npHNky3zGTt1EWkkFbnlwkr6VaT9PY01itgQttjHhk5EsT3HjIeNO2\u002FQj02bNZM72DIoy9rFo9gLWHSmVugoKMvexxNKZxX5Zx2t2HaFA1kpxxhHWz5\u002FFyn2JpMbvYMG0hWxLyaXcdJCTeIA1M8bz84LVHMh1gFHKoTVz+UX0pOZmE7t6PF9M2U6B6UXZvlEsjStHHgLCIZm1E5ey4XABNtNFWVkaO7elUCSPs4KEDUyZvILYlHQSZd3Pmzpbxp5AVmGZBFqS2DR7MrPX75UgVSJ7Vsxk\u002Fu50CZwY2KRt\u002FOYlzFy0W9ZvNgc3TGXsrD3kywsLp70ZMnul5KbtZduuOPKR+TOKSY\u002Fbw+7DaRQZknfmcHjXDg5k5lGhJuy0+1ANDGyeHnh5e+MjH2R8fIPwM4ooc0N5cSa7Fk9g1uY40pPj2bpiFpNnryE2M4dCCYBkyovanthD7N+5kSVr9pFZXEBWciy7kkooB7L3rmD6nPXE5eWQtmsRo35eS2q5KJa647vMb3n8MkZ9P48d6TmkH1rF1GmL2ZXlAmeJzG8q2dlppEhAsKikmKyDa5mxaDOH09OI27yYOWtjSS1wYSvNJHn3Msb9OJOl22SdpCaTXZhLZuJB9h7OoFACIG7jeK\u002F6QhPQBDQBTUAT0AQ0gRMEzvKrsLAwUlJSTnsUDodD3mdl4+Uln11Pu\u002FXRBn\u002F5PejR9v+UU0A92l\u002F3JSOu6Ux15z\u002FFqLPXjnL\u002FXnyVUcptdf9eZ\u002FTZS+h0LTeweXjh4+NzInl5YDOpspnYxYFXVcZLffCl6mbDU33mO67HG+t\u002Fd10OnNu+YSodaX5FN6puhs3zRJ\u002FSzsvDjllVQD612sQ2b6k71reXx8kSVcXtqn9fXyQmULX4+LVheEqQs8o4lV5vTzzET2HavfH19cHTwy69HmtiYLOrNr4SzPP4FRPO+GbKc564VSjPTWLnBvFlZZXhzE8jdt0Cpk6cyKw1+8kskk\u002FDpo3CpFh2i4+ltMJ93F5DyvP3Lmbh7gz5\u002FLqU6ePGM31NHA67TWQMMrdOZ+G+LOvz89zFu8kxoTh+q\u002FhAfmHK\u002FHXEphaDo4iMwztYtzOd4rQD7Dt0hMwiB+V5SexYNo2fJ85na1I+pW4Tmw0KU\u002FazZu4Efp4iPpX9uVS4TCqSN7F8nzhr3WCzQ87+Vcwc\u002FyMT5opfJQc8bG4cBQdZvWADR1L2sGjaROas3klyociLo7y8MIvYNYss\u002F92cNXtJUXd8mAq3gWkaYJiYJcns2bqTwwf2sGX1PCZPX8rerFKsfyBVfqO8ODYtnszYHyazSnxCdtWOY5ubnO2zWLy\u002FCLtp4naUkblrBRvjy6y8syifuB2bOZhVgaM4i\u002F1rZjNxwmTmbzpMpthYlnmEHTv3s3f3LtYvmMzURTvILCoD0yaO7GT2K9\u002FjhHFMWrBdgnduMGzY83cybfY+cvNiWfjL92zM9sQsPMy6uVMYN3Eu6\u002FanUi7+tPTYzcRKvzax11GSy8H1c5gwfjor9yaT77IhxRzfRC9i36FNi5gyfQk7EzJExuu4jCGPUcMSNrCVZbFv0xKm\u002F\u002FwT42auJb7YRKqp3Nw4K1LZvXQN+8QHd3D7atZt2crehENs3XKAXFS\u002FpeSk7mPHvgQKDBs2Vz5J+3eyLzkbhwQA8pP3sXrOJCbPWMbu1CIqxEFimvkc2r6DhMIKXIYdW2kKO5fP5IfRv4ifKxO33bTWZbr4fnekO8XuSmuRUtxOXPm7qNg1mrIds6hIPyhr5gjOhHW4S3bhSFxCeVo8jvRYHEn7cYjPsWLfGpyFuThzYqnYN56y7T9RkZiGW2xxZWzEkbUHyvfgPDCXipRcDNMt7RZRvnUY5bulrcMTw1A2VOBMkfIdv1BxRPrK2k5F\u002FCHxTZfizt2FM1cWsbtAAiq75fGZJ+aqNpzYDLPyWji5c\u002FfizMgAl4krfbnYk4QjUekeS\u002FnBWAl4gtVaHaRvQ9q6spZRvm+3NDmqh6ObyLiLk6g4OJ7yXUupyM5B+UjdhQk44nbK2B1gOnCmb5HxpSKuetzZ0n9uIW6niWF4iCJDkuym2JOzlfKdX1G2d5vUe4H0jdpKtuNISsAlf874aZQnpeA4MkFkhVt6eqVdhgt3cYJw\u002Fony\u002FRupSN5LRcI2saEIV85uGWc8rnJTtOXInK3CkZMnfmTFNxhUsdT83m6Wb3yd8i2vU7pjrQCSZ5DfkTREpTvrIPGyaAtspeQXJrN9xl4yCvIoI1+c4IeIL7SBh42KsgQ27iugrBTsOfEciI2jzF5AWkoWR+aOZ2V2KA1i\u002FEldOpaFsW5sZga7l2\u002FhSFqxcDGkkeiRF7OihOX8PD8OgoMleJDChsnT2VdejcZNoyjbsZD1e+LIKDPIl8nNzsvH5cgmM+MA8zbFUVpSilmcTELcYWRKZEKo3AwbRnkuG9bvpwQDszSW9St2sXj7IZCJMrK2sXhjMfJaxMmbgc1WQYkEMXbMnEe824Mg3xJyMpNIKg2mUaumRDj2s3JrPFklXoSEhBLg40dIWASRof54Fexn\u002FcrlHPJvy\u002FmD2mDunMyCwxXyjL2dGdMmsd1sQudmvuySJ6w1CWkUSJUrdwvjxiwi2acBrRr4Eb9sMWu3xlHsKiBx\u002FTyWrVzN7tJwqsmLqZG0i9i8EkpyiyiWB+ihvFLKHAZ\u002FeTMMiuN2k9W8GdGhMdR0HZa5N6l8UnTjNGrTskM\u002FrujZhmb1qxPVtBkNmramR8cmNGlag2CfQpLz84W9iSMzjfRSPyLFTj8TbJ4OUjeuYnVGXQa1r4afhxQ6yxBfbxVz3RKHd8qqy2ffyq0kFqeQmm8nJiaQhEOHybeZlJeJnqRCAqrXJEAk3TKfGMUUyhO1I7IhzTt1pmfXzjQJdGHdFiZPdFnuOvTp3YGOrdrSc9DFDKidzqbYAuk7i51r9xDY40ou7NSCFh0HccfNLdj69TLiDRPDWY5vva5c1rs1zVp35aKeEaTFHiRNPoA50jLxrN9c+mpHZ+mvrpeDsuxsspKToFF3+vToJOW9GdijLjn74snPlZXnrqCiXh+uuvgiOtb1x528i43ZNbnoot60b9GKPpcMZbDvYiZvKaRm025iYzJumRMjM47E6AiMlHSKZTyurFTy\u002FYPxkTUdu6+U5v0G06dLW9p1bkuXDpFU5LsqmcrjyVmjIz06tqddx24M6NWeCNGVXVpKSfJ+9uRWp\u002FfgbnRs0Y5+F19Nd88NrI1z465sfXpHA3khKCYuVuY924mrIJ\u002FcA4tYn1BIYZFBSVYmiYczMFwGNv7aJigoSz3C+oWLmb9wEQsXb6SobmeaBxZRmLiHpKAunD+wGx3at6FTx6409y+kxOnE7h9B\u002FTY9OP+85tQJD6R+y\u002FqEBQVgOitkvRmY2QfYHudBu0F96NyyNV0HXcOlDeNZuquAE5uBYaSxYVYcLS+9hkEdW9C2y0Au7eAhb0h2kesbQnSbVtSPaUrrNvXxq8jgcKoP7c\u002FrQ\u002FdOnejW9zzaBGSTmJVNkSh1lvrS7sLzOb9XUxo1b0XdanVo2LYb\u002Fbs2IMTTjuEWIb1rApqAJqAJaAKagCbwLyPQv39\u002FxowZQ1pa2mmNbNeuXezYsYPo6OjTavdvFbb7BBIaHoaf1791hP+7cXkG1yIy3Osvf0b531mqe7IImJ74dx6L0zWbBxugtz8gYEogpiQnjX3LJrPP6SVBl3Iy0pLIcFejaeuGBOZvYcn2VHKLSygpzGH3vjRUsBlDKTUwjCLSEjM4OOMn1hVF0axNDTLmf88PqzOx2wqI37yFTUsms+iIH7XrhGMeXMy4hYcwo5pRPySH9cvXsetICX6BYYT7e+IbFEK1iGCcmYnsXLmG\u002FIj29O1ch7Jtq4jNzKMgZR9b1u\u002FB1rS3lDfAMzuTYpeL3MwM9m+Np0AcU8mrJ\u002FDt3CSCW3WmhX8i8ySQsCHDjpm+hwVrN7FqQwah9evDng3s3BtHoaOE4rRYEhzVadq8EWGFW1krPsXUIhuiTg1UxmlQmldA7pElTFqbgMsvjFAzmVkr9lFS7sSeu4OFc5eRGtmDKy5oQeHiL5lzxHW8PRjYypLYun0\u002FGRKMcTpT2DppN6lJiRSYFZSUHGZXghNncRHJ21dw0BZD515dqeclthVnk12UR8LSSWxKKcazRl38i7YwfmU8hcWFZByOI1Pmq3GbjtQu28b42bspcrkpSDpMwoF5jJ60BXu9btQ3tvLzV5PYUx5Jm2Y1sUkAITa3gMRdCeTkFOEoKuDQypnsdUbTvVcHwjM3s33\u002FEfIxxXpkM7CVp3Fwz1oWHzCpUyeE\u002FIwsUvblSL2BHCTJGTAEXNbezRx0VqNZhy4089jOdyNXythtlphIiIwvodWrEeDlRUBQNSJCgwnwLCU5NomkdHGsC4u82CWsS8gnL9+gLDeX5EMpIA73zEM7WTF3G+XhDWkQXs6umTPZnl5IuWqTuZU9qW6MkjiWz1zAPq+WXHx1T4K2fcG4LUWyLovI2LOdXXGZGIaBtRlO604B58FdEDIQe+3GUF4gZYEYPuFgC8LwroHh48DtSsOZ9DPOjD24\u002FWqJTzADV14a+LTEFloDV+bXVKifkbCFoe7gwAzA8BU5P38qDo3EmSxEGzyILfAQjl0LcDjduFKm4Eg+DP5NxJwEnIcX4q4oxu2owJW9DndZvjj3y3BmbcRdXij+OEPkTrGL39NdnI4rN0Ocb3m45DHrSvkWZ0mYmBGIO3sczlTniYaGTXSKDYeWiv1RGKIlpcL+AAAQAElEQVT5RKVcOWIl6BCHy95QxpKEK3Enzuws3BWiW425ogwBDRVp0me+2JuJqzRBrgtAfGnI2kFt0o87Z60Ed6aDV2dMv2wZVwJY\u002FA2cmXNxFxyR3vOF31bcaYsk+KP6TMaVtlf0gbskG8fB0bhkTRneMl+583FmSTDIKfaUp+LKy5c+Zd0obsV7JVAk16a3mCDj8jE4Zgqn2Ex7+xfxbv8spsd8HIm5Imz8VswNNnFeBzSqQ1FKHtlxJZSnH2GP\u002FQhJWcXkJRVQnFJGWKQn3uJgrB5amyBZUFmOYuKTUkmwNaVZoAdetgqyxel7SZcmNO7Yhba1ITmvEAyObtKRZMyybDIS1zJ9aT4tBlxArxgvSiTSdjiwBc3FMdi6dVNadGtKziFZgE6DmnWcJIjjPz21gPzMZNyHD5JQXEZqSi6ZRRHUk749bQJSenHLE0SNhvWpnbud2EKTQonqHqgRReTGLewvs5O9fz2FDRtTz8+NW5kjbaxdHtgZBxPZtmwZWQ3Po3vHpoR4+BER3Yau7RoQKny8vAIoTZcHl5c\u002F1atHyRN7MFHR9alfM5i8jEySSyOI9iwmp8BOaIgXG+UBnx93gIT0Dlw8qDX1G7Zm8MU9sWe7pG83eQe2UFyzFd37tKZp41b06+TN4fR44osN8GxCp87nMbh3C+pU88fukoVhGXomDgaGkcn2dRV0ah6Fhz1AAlY24iXqa1oLFwwPH7y8fUUOMLA2q0p5az3DCA0Nl4VeTHFxBdk5hZgR1fD2k0VpmDj2zWBadi0G921EqI+HtFWgRYnskqnc5Vp2ubZRvWlTagfVpWm0P0ZUQyJzk0jJdeFwZJDrDKdWlDdqXq0ZdvsTGlwD39QFfPfjXNYkQmTdulQP9pYHkJPw6Np4K7vlIScQUU++hRk5Em1NJqmgJvVr2DBN6VlNflgTOlaLI1OehA27FwEBAVhjlOi7GRCEf4U8KXp64xNVG\u002FvGUXw2YSl782xE1pf1YJaQV+RNiH8QvqayzMA\u002FPIgwX4e88JZL0NCNv78vNrsN1V12Wjq+UVH42OxWH268aNSkJYeSMiGqKT3WHyTBbZJxMJ4GbbpSzZlISpGb4pwCgmqE4yHBvzwzhPBwT1Rv2ALE3jrUC5K1JCVq9\u002Fbzwe7hgSEZw9sbT087NrnOlRfBsux9rFm+lLnz5zNn\u002Fkp2HIlja6o8yaipEZk\u002Fv7uFrA9+PrWo551KXl4KGSUFpBzJJS0uVQIgSWQWZpPjWxt\u002Fbz\u002Fp\u002F7Q7qDRFmnmG16Rl5450bNOEOmGQk5FCZqmbgpwKgkIjCDItEngH+BBeryYe0kY1Nm0uMhMSiCurRQNhF2B3o6ZbzXthVgFlJYlsXbmMBfMXCosFbIjdx54jmTIu1VqSWgQ5iRwwGhJTXWiKXkPmzSMshih3PvnFYJhSLqQNo5wyZw4Ju2PZun6J8F3A3KVrWbdlH+kFUlcGePoR6GHHU7UxDGklZeqsklzqXRPQBDQBTUAT+B0CulgTOKsJdO\u002FeHZXef\u002F99hg4dyvXXX\u002F8f02233cbSpUvp3bs3DRpoj+dZvQC08ZrAmSAgn5lMScaZ0PUv1lESv5ud6xZypMYgerZpTDX\u002FQGo2ak+nlnUI8vHFxzuA\u002FNQsrH8cFZ6nQuF2V5DWuD8Xtq9P\u002FWa9ufLi2iTM34H6h1FTPhNH1u\u002FNVZd0pXGtAFL27qV6k7Z07dSSZk070y0ijfiCfMpDIomOCCAkqg716vhguFNJdkTiK7pLxLdnehUTl1xOflYpZWXiaxTHpzuwHh27NiLUS3wlYpiJiWEkcWDzPoK7DaRn0wY06T6QzvY97NwXL3U2PGPq0a5XH9o2akSnNmEUlBRR6hlIWIOu9GxXiyA\u002FD+z+\u002FhRnFFIqQR9pxInNLU7oSHr260iz1p1o37geDcqLKBaPQOKReFI9oqnvUUBGvhe16nixbmucND+xAv1a9qBOwj4OxYGRtJM1oS6Ks9NISnHgSEjEFRFCSKiTssJMcvKKqMCfus2bE1MjCA8J8pRX68F5rZrQumUHurVpQ9OMvRwRP0d4q250bVmbIG9PAoMC8dlzmAyxSfkySnOC6H\u002FttfTpKM7kQ2vYH9SJvpd2o2mT5rTr3ZNG\u002FtK30xRypZRWJHAgJZggX28qSoso9\u002FYhN7WAnFyx1wAZDKU5eWTHldKmRwsJkLWmq\u002FhcGjfzF2e1TDQnNrfYG9ZuIIPb1MbPZhIUHA55h0jJM5QaS9AU31T1RtFEeHgTUrOezHtdqvlFSWAsg5ysJDLF0Z8Ym05ecjr5+Ylkl2aTYdYiwFDcDlPavActm7Wmdbd2tGjuy54Duah\u002FhlY+F+XDKTgSS0JpGPXDHGRnlBNRrwmHlu0jzzAxkO0kk9U\u002FCBfgqkgX5744bjzFl1e7HZ5hwZihdTFskdhCG+ERFIEpASu8+mOrdz6eNWtiBjfGI7ortpAg8PITWTkX5GAE1MHmFwZGNczI5tiDUnDJfBshzaE4CbdHIwzXGnHiI877fRDUE4+Y1njU7Ik9vLrli0JtJ9kpBZbxcv7dXQSsNurgFJsuwh7dAnu9nphe0qi0QA4iIzvFy3Ac2gJRj+BZJ1jsUW2k+thui8EI7YhH3bbYa\u002FTH9DiAqzQNl2Eek5BzZRulDll3UvCb3ZBKV04CGH2wxQiLWr2xRUSKuLSVOqpuhg9GcE9h0RJ7rZ4Y7iJw5OB2xsk664utxnl41u0k9lyEaXdUaVlFkaGuRbf446STKjKnvjRNkQU7HsEtkFUuUkqBnE7aRUiM8\u002FapS42KOPbs2k1cSV3O7zWIqOJ4du3YT6JRk1q+Afi4XYTUCKVGzRwOHNjFpj1JRDRvgKeHlwzIhUMWvU3Uud0eeHtJJ4akX+1uSshLTaLQ5o23p1G5aOXB6uPjKc5rJWzDZvMlUByZbr9AfMOiKE88wA6xoyC8N\u002F36NaYoJZYduw7jrNuUAC9feaBLp6qp241bFna9Gi527FMvAltp2et6ejbZzeYD+yQ4XEib1s2scRxtoVpJKic7L4MUedKy2z2wmWJXWRaJm6fyznfz2JGYS5nLwLQmoBK9dFVpO7KpuopMkuIOcWD\u002FPhLLo7igRXUMmw2HrFUP0xAhMKouMLeJp2JqAFJu+gfj5xT7RR5vX7w8ffCUTmTnjG6GgZEZy9rEcg5unMOMeQtZdbiY4uQjpGDK3x\u002F35nYbhIYGEUI2BUnbSSwwiAzxxd9TuAhUu6884A7Kk2KpEzUUpc0t68aQdtIzGEBFuVVn4EtQqDRU45aePezhNKlbxuHd8ZSmpuGsVpsaNheiFrW53W48Q2rSbtAd3Hdpa4JzNjJj6S5ScsowhbHq47iwjNOFC9PDA2R9ekqfxW6lRSUDw3TJk5RTJFReKtQuSUYhBerCLU9WNll\u002F9el129Pc1qceHFrN\u002FHV7SSqxY5OAH06HNRxpIBFjaeN0He9elUmJlfe02ygtq5AiVSInw7ACNjiFkFmb+h3XcDA1m8SMBjSu4UNUWBG7DxWRW+IpwTZfcNswXBWUHb\u002Frxy1PGi4c6vld1FXdBZHVpypTvXnIk4BvnfZ06dKN83p0p0e3rlx401M83jEUMUOJnV6SDrx8PYmQNwNJB7exTV7MfLsMZEB7g\u002FT929l9OI9qDYLwD7SL3aen+pi0shvTjpevH4GhUTRpex5tvRPZfbAQu5ewc5SL7YYlbkjQ011RUTmPpokjM4HDh4uo0yCSiECbzKElZtlisxs4w5rTtUtXevboRk9h0e\u002FKp3j24mgqtR2V9fTCO6uMYlmzR0uQCcDpcB\u002FVZ1kIsmYNtxfhzZvRvlt3enbvJnz7cMmQoQxsFkWIR+V6UNKCTeSr7KqwSlZfagKagCagCWgCmoAm8G8j0KNHD4YNG8ZPP\u002F3Ejz\u002F++B\u002FTqFGjePjhh9HBj3\u002FbStDj0QROh4CWPV0Chfl5pGc48RRfll0+E5vFqRxYM5EPxy1lX1oh5eKvspkGlR965cwpNvl86hbfiXyKRzkUPGyeIlSmLkE+m9v8AvAWv45LPti63d54+XiLN8ctfhET\u002FwB\u002F3Mf+aVfpsWTc8hndoCw3jcSEg+zfH0eOWYtGkV6EN2tDt54dxJ+zlYmfv81rn64mtbQCtzgoDOlV7eUlEBkcKJfqM3UAAdVEX4UoFxlPscfTQ66l1ia+FnEG4SrOJX7Vd7w9djG7UvMpM0xElEp9btxHr6SJjM+Glx0pcWOX9nbxE6A24WQvzyDhsLJX\u002FD7uFlzUIRIZjqq1kuFRn2YxR9i2ezf74svp3P1yOgSksH3Xfg6k2qkRHkn1gDCiu15O58B01s\u002F6lLffncnWuEzKZQ6Uj9Amhim7TNPEZiqGWWxfPo3Ro+ewPanQ8vOI9VZ\u002FGG5KCSc4QMYghrjF\u002F6Hae4gCyVbK\u002FOpYnpNDetJhYX5YghVe1KkbQWiVfwJ3i7xbAka+NvFrybVyxHp6e4t3Q9BYlWAYBqb4vA7MH80bX89kc4o43KVPsA4c2yrFxTZVIFUq7yFwI+oFk3ZwKzv2J2O2GcDA7j5k7d\u002FG3oOZBMQEERhix+3wIMhPGNhVKy\u002FxD3vjrfSorDqLDW6ZExuFJMmcxMbu40BBMAMuqI+fDN4t\u002FZ1kjvihDc+WeDTpA0UrcOx8h\u002FKdq6goFEHZlcrKJB1Ie8MegGl4gGHiztlO+Y43qTi8FXd5KWBKOrqLOBhUbpJRe8lBCYTsxJWTAiEXYsr8yCIDpQ+1ibwhSV3+mSQ6K9tXaXP8UipNr6MWeVJ5YXDMJPXVXm63PFaOrWN+vdkwZIzSAtTBUL5JF5WbKkCK5SwyVNmkhMrFL\u002F1bGVUp1x5BIi\u002FXcml6RVReyNHaj8sJV9Oj0lS8QNa5Va8OiotKosUwDFVyPFXmDAzDkDJTlr904hmBGdEWm82jMi81p9pNWStS7qAiZwd4h8i1NJbjr3dV6ufrQ726btatW0+Ofyj1mlQj3DeD5ev24VE7Ar8gb9wSAXT516GWRPYqtsxhS3EM7WrZ8ZIF65I6hywiIWSpV5cqqYzSr5Kqc3vWoF7bS7mkUSKzlqxgQzri1A7HKzaO1MR0yosLyT+8iezAALzE5tCAcGJsO1i9vpCAyDCaNAghIGMzq7bYqVfPC28f0VqpXLpy43KF0Kx5HWxbJjA3sSct6vrToFVL9k2YyJ6gfrSqZyB+apE9sbtdHjRp05K+l3cib9ZqNu9IIK\u002FcSaFEGHv06yYO0ybUjbBLlPpoR3IyS1JJKiqluMxJUKAXvi4fItt3p8+gwQzs2ZoaEnUOqh5JjeCVTFiaQGFRIksnzqc8wmYtgqDI2iTG7WOPPGk6HMXs37APr4BgQuSB46pwoZz9xy0UkNKlZNXRbT0uJPOXdsMwSNu1Wh6jF3JRzx707tWLXn3608AWz+EkF4ap1P62D6cLsUnqlC2BoQSH2dmzbAkHzUgC\u002FQKwSTnqq5ii+nLLxZEcmbWQvbmlOORZKTwyim27dlIqgQ5TnuTLKXczMgAAEABJREFU9+1hMzZRpnRKX5XDwrTb8Y+pR+HcJSxO8yCqThjqBdYSxJC\u002FIlIObGTltjiK\u002FWvIPLehdUAZhWWlVJh20tdtJrOwAIfotpUns0eebENqR8iTUV3qR6eyYkM26jXTlChd9upfmFevM42DXbgkEKFMqOyn8ug2DJBodfq2xSzanolXWF0ate5IbXcBFYadkCCHRNYzSJPnRjulxB+JI7YihCBvPzzdrqOsKscXXqcmPmL3\u002FkInLrHNXnaEWVO20K11bdTjpn6zjqxdv56U6tGoH+TzqxFM3N6NZLmjiPSxyRuZakSSJE\u002F6aTgNcepL1DwreRM78k1hIn3IilD4qbK55VqtobCocOwZSRTJqvPy8ZNAVRZrv\u002F+a5RkOaSVCp73LfHkG4BvRhOC4jaxJMokIa0KDoDBK9q5jbVE16sp68BPtyobTVm81UC1VkowMzCHvfjIKICQ8iIBqAWTGH+FQoRub4SJXXtz3bYrDZZqY5VnExcVRWqs+NSKCKtekqFC7S94o+ERGElGYRLLDhocEGf19neybMYypsVVYSH\u002F4xtCi4XLWbs3FbTNxV5SSvmEZKSG1qKUen2KaYuuWJ3I\u002Fr1BCHAXk57nx8fPFuyKLA6uWsCUxizKbIZMjwsoA4aFObrcTeRjgliqV10kT0AQ0gd8loCs0AU1AE9AENAFNQBPQBDSB\u002F0CgWov2dB3QHc+V09kae4i0IgeFWQY9BvSgc\u002Fv6RIWKx0L97uWxj6an0if+lNBNu9lXDIYrm52bD0KLelQTD4ZT\u002FDzycVo+24LNNKhWzcb++APE5ldQXJzJpi1FhPpKkAK3SKtOVPLB20M+v4ufoGmbLvQfNIh+HRsTGeiBIy8fR0g0bfsP4ZG7h9AjOJtcl0vaGuLfcIkvJYJajYPZMn812S47rszVLNgSTo0aEbjFFuV3VD0g\u002FVUmKHM4ycz0pH\u002Fv7vRs35x6gQbFYrQbb7ztgfgVZlJaWobL+iDuRn3sP6bD+mwvmdBQfzwKvKjRpTcDB5\u002FPgB7NqeYt\u002FgCrH6zNNGw0bNOJ5LWT2FAYSdPGoUTWCmD3ymUk+degRq1AHKWllLu8iOp0ETcMvYtb+3lTWFFMiTjbPOIPcqSglCLJp2VkcoQoIkoKKS3KoUbvi+nTuSmhfnYQGnJAGeqU\u002Fi17xcbgqAY40\u002F+PvbMAkKPIGvDXPbburnF3I0AIwd2dw925+084AQ44joPD3d3d3Z2DEPd1ybrreP+veneTTUgggQQi1dvVXV366qvq6ur3dmYKKCjyYxhhfI0NdGNIOuGGC6eZTGp2DNmDx7K76Cb3mjGRQSkeHKZdmn2IjHATG7mSb0va6OzyU1tZQ+WKWkJAbEwUkXHNVDcGscKN1Ne1MWj6\u002Fhy4y0SSXD5JIULIcfXecx3uaqa1sRZvMEzIjMKTOorMhnl8XuAjKW0Ug2LToOw7PmuIJy8mgbhIGR+xsdTNK6a9owt\u002FXSXV5ctEzxSHwyXtlwaHwxZxKUm4u70kj9uNvVV7dp9GbpRL9Ok99bLGJgxC3VjGENxjTsc99mxMQxRJvm5JZUCgirCvmZAoZKR4YWbRV0rY75c0O+AYsjvO1BwM0RnaaSQUxTewFKs7QDiYhhElWRmAa+QReEYciDMpCcMJZnQqtP6PQHUdodZ5BGsrkC6nZwv3nOyj+Psqtq8lr9uD6e7C6vCL\u002FkmVLwlkt6NtQdSFcnaIyC1+FS4nI\u002FlsnGmSt\u002Fwh\u002FA0BMAzW2IIFqK\u002FUCgUkTnRmVneKyJsqySIlWaPcE35C7S2E2+Zi3x4Sakugyo+IB6cLOryEhZsREQvdrxBsk9FiNRKsEVuDSi9yqBN9Z9HKKr8qoidctdmNYWZgBD8k3LiEQGMpwdqXCQcEHiouCivUhGV1izwNYtQsw1IAuxpF\u002FnJCgRAWa7XNLrznYAZm\u002Fwvf7P8QNo7DlS+CywDqiVrrKFJZohB0ZwxjhyEjyY6PIy4hhqiUQUwYPoKcuGhinD2DwwqbZGSmkJqRyegJw4hyeoRNBNExkaRErhbGcEXhsQdNIjkDkYFnSLpoknIMnJ4I0iadzBlD6lg2fzEt7kHstF8iRa\u002FdxTXX38l7dcOYOjyPzJgQZkI8cQPGyyQzkHR3FLEpSSRkDmTAtMFkuCJwi+z9W6OMNO5BIxmQkEHKbiPIEuW2e\u002FgkphAmdsxQMpRyui+DhXSAQXR8IiEjhoSkIexz9ngal66goskgfcwwmt9+iBtvfouvFzYQnxGBYRhEpGeSNSKDymfu5ubbPqEmYShjp6RT9sqt\u002FPuKf3Llf+\u002Fhfys7CaRM5\u002FBDD2BQzUc8+dxCUvfej+yWAGHpRDNnZ06fEObrx67h3\u002F99mCXxkxgzfhTpMkHHJJtIEul4EdDtwpGQRrQhfrGyO+NTiDQBwclGb4Y8zCpY+Fk+00Zm4HF5iPB4iImKZmh+Ik3VNcLBwDQd0l\u002FI4EIOERKfgKvsDW55+kuKajokMJLU+Hgys0czRJiI3ldklWDDlPLDOHOmMGtGKkvemU2t3CieoTtzdGIR9959H\u002FfecB1PdqSxc5IpGdRu4LItlTK+ZNZwuXMZvZOH+NhscmPCcjPSu6n4GFJSc0lo+R\u002FP3HkL\u002F33wA6qTcklPTsAZDpM9LoXC777gyQdu5Kprn6c4Yxd2yfXgFEvwoJn7MaXzA+647R7uuOHf3FwwjvOOG0+0MjaZ8dgi9NaEwDVNA8MTSWz+YKILXpMxcBf3vzqboNSfk5VKRt5IhhtLefHeW7n25nt4qzSW6eNzSI51CAsTs695IlcoaTyzdsmi9NX7ueW+m7nsP+8S2u9s9ss3CUl8OHs4Y1aUE5+fgUwLmIkDGBfsJpyZRaTEO2NiyJ86EXPRM1x9\u002FQ3c\u002F\u002FI8VjRkMzLVQG0G5ur6enpNriVOxnooYSQ7TIhl2XtPcN89d3DtdW\u002FQOfMUZmU4JBc\u002Fa7Msk1gZM4PHjWT0gDQi5f6Jl4dXzrChTBqUhic6UqSQ8fqzSgfDEC7Ni3n1voe4574HufOFT\u002FHmTGZsViQxKaPYMa+Ft2+7gWvueIKPFxdijhhCpGHgbe2ko76CJV++xwsP38eNj39BSWM7QYfTNpaEPDlMmZ5L85fPc9+9D3DdtXeyLOcMDhvhRmjRs8k4syIZfejpZCy8mytuuIs77n2ab41JzNpxMBHyQEdSmw7JIXzdSUkMGJlG8xePcdNtd3Pb01\u002FRkjOeETlpRIQtDBkIkhK1WVJuRnYy7V89zrVP\u002Fo8a+79cVIx2moAmoAloApqAJrDRBHQGTUAT0AQ0AU1AE8BleUjOHMDUY\u002FclOH8FDZ1hUkfnsfKFe7j+tg9ZUNREUmqE\u002FW4qCp51E7PAPS2W+ueu48p\u002F3coHgYkcv88oPKFI4jMjkVdqeccHw+Uhftyh7OpczIs3XcMN938CEyYzbGg2TvX+64zANEyssIPkrFwmjHIx91nRz1xxBf++4x2WNfrkvb2Sea\u002FdIrqzy7j0lueoGjSePPXpE9HthaWWcNjNqL0OYWbSAm771z\u002F59\u002F2LydrzQPYYEUE4OpFsh7xhy468l+OIkHd9k+ioCAaOz2fFKw\u002Fw74fe5JNFPrITnNLmSOJiE8lLXM7j977LkqpKvEkJmCqv1CUJcLhMCIdwD5rOLtMjmPfQf7jyn\u002F\u002FkqusfZG5jSFLalaE2yzCwRA+2R26u6ETzyIpxYKSNYJcB2aQmp5HmsQj5Oqn+\u002Fmmuv+pyLrv2Dt5qSCZHdHrx4TDWwBiaZ7\u002FPq9f\u002Fl0e+qGX0LsOJTx\u002FFiPyhBL+6hf9cdzcLmy1CafG2rjM6NoF40RGquhE+Vs4MztojgTnPXiP99G+e+GIFtV0JpGYKc+EeGZPEhBmDafz4Lq4W3eS\u002F\u002FvssX5e24A33tkF0GOHEXHKH78Cg0me4\u002FfpreK+4Hl9iOi7DIpyWRU5OIsUP3cg930YwYuJYXHPv5up\u002FXsG7rWkMiYgjwi2DxRZIDqIbcjoTGbPzAEo+fIzrHn+b2RV+YiJiRIc7mmF5qcQmJ4lOMYa8ESMYm58q+qNowR1D9oBhTBlax5t3Xs81975OWeL+7JgfTaRL5FBVSJ+E0sey226DqXjpWq6U9lz179t4d2U3pvQDKo2IsHoPgb+E0PLr8H19Bf6FT2NF5WLGJ2BGpGAmhAmX3Utg2WKs9ihwm6hiFFdHYiZmdCehRf\u002FFv3S+GCEcGKKLteMyJmCKvju09DoC8xZgDj0FM\u002Fwc\u002Fm8uw\u002Fu\u002FfxEoWwaiczTzTsKR6ISalwjWd+FIG42t0HRIWVH5IP1jOJ2Ykdm2H4OeTbUjKhnihmOtvI9ASS0EPFK\u002FShAt52h6FJbqWrIY8aoo8SRheOQkwc4Bf8SZ6pH8H4mBx6SnbIecYzCiM6Q9ZYTm\u002FRt\u002FwUeQPB4zMQNHRBRmrDApupNA0VeSJgND7kNU+U4p2yGCRWVjxAzFqr8L\u002F\u002FKFmOk74xAdo1V4Lb7v7seKHAdOYQnCb7wclEBSp0fCHEaPGOpoChfDgRmVjmvI0dAtcqrfSzF2wowIghWLEZmJ6ZpHcMlNBGoKwMiSa0OMVk2E2z8U41AIW2HKujczYupluCZfQcTwoZhiCFh3sp5QSyyr8Skj2Pd3+zJugDQ24CYlfwKHHDuLIelxotiWxktSw4DmhmbqG\u002FJk8Lpxu5HBa4l182DO2msoTmlkKBjF6MP\u002FwikTYwkGo5lw0hUcOkqsOUYaM048kd2HRIii3UXWTifJpDqZrAg3iYN35\u002Fg\u002FywRx6T8489AdpU4BJhNEWEDkDJ3J8YdMICvJTTCcwJCJ+3DyfiNIiHHa40nE6reHCVlZ7HLsOVwwM1Pi1XU+B1zxd46bmkRArFarE0ubnJEkjDuAw3eR8kIm0aljOfLY3Rk9IIWE7IkcevGlXHrRkRx+1JEcucdEcpI9BEWmAeNmcexfLueff9yN3JhYMoZO57Cz\u002Fsbf\u002F34Z\u002F\u002Fzn3zhsTCJOq5VGYxh7H30iZ526LwO7ylkRk0CUS+o1Isje6Sj+IOn\u002F\u002Fvc\u002FcOI+UxkUDc6YZCbtdxCThyQSVu13xpM9ahZ7TRhIYlQCAybsyW4jc4hXXxHGxm4WYbLZ6\u002FKjGB0VEE6W3M\u002FiTDcxI3Zj\u002F8npuMWiN3r3vZmU55H6JU5EjUzMYeohF\u002FOv42cwJDPGzuMTC6k\u002FKY\u002FMqBgiZOYJy+SUPHJH9p2eS4wrRMSA6Rxz\u002FEyyoqWP5KE5YNcj+ePvz+PcP1\u002FCaTvswD4X70ZOMISRNJHDDxxBVCgspVhSpw+\u002FI4303Gzc0n76bzJZO+NSGbXrMZxz\u002FoX830UnsefwdOKcklfq90flsZM8GE85\u002FQ9cdtlFHDMpE7eMR0vyBUlk\u002FD4n8OeLz+DsP1zOv07YkXSEATB4nws4cFQkIXlgW5aDyOghzNpnPClyH3rictnhiDP5y4VnceEpBzJtaBruUBArMolBUw\u002Fi3Asv4s9\u002FuJizDhxHVrybcNBN7oRZ7DEmiVi3JW1CrJgBInMncfBpF\u002FJ\u002Fp\u002FyzAsAAABAASURBVF\u002FMv644i4NHxqF+KElgYjkGcOBfzmLXnLDIYOD0ZLHL8YcyY6BHri1JYhIhcux49EVc8ac\u002FcvZxe7LP3tPZdafx5CdFkjRgHLtOHUBatHCQh2I4IosJO00kPzFarKsBIrLGsM8xZ3H2medyyT\u002FO4cARMdJqkcs+\u002FoyD1GHJBJ0z\u002FWiOnD6E9AjhGJvN8FnHc9C4bBI9So6fUW5vFiNxIif96RzOO+tUzj33TP546uHMGJEE0seW3K8pI\u002FfivL\u002F9hb+ddxKH7bkPu8\u002FYiR2GZpGclMO4fU\u002FknDNO4fSzzuLPJ89kYGIyg8bNZHfpjxhnACt+KLseegrnnnkaf\u002FnrXzl2RxkjvfWuPglzVxYzT\u002FwrV\u002F3hLM674CyOmjlCRlCQkDzYYhOHM2PnkSTJmA3Lwi46ZbDMN2fxf+efw+\u002FPPpqZw9KIMYIE4wcwftcdGZoaa38axRL5I3PHstexF\u002FCvk3ckI9KFYa2uVfs0AU1AE9AENAFNQBPQBDQBTUAT0AQ0gR8j0BdnWRZ5eXnst9MY0hwQnTqcfX63NyMH5JE1cBpH\u002FOFSLr3wUA4+4jiO230USdEB2jvbiUxOxHRIhr6C1NnyURMcyC6n\u002FZ3LLr2MS88+mCFRfnn\u002FdTD0gEv43fQMUaz2vOc7PAmMPfBcLrn8Mv7xlzPYb9pQkh2iExAdSfaUvdh9VB6x8u4bMmNJHz6DYy4SOS67jMv+djzT8+JJzB\u002FNrGMv4b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Lzm4vmZmZm4X\u002Fpu5PXZ4moAn8FgR0nZqAJqAJbPkElPHDMAz2339\u002FDj74YA455JCfdIcddhjTp0+3PwVSUFCw5TfyV5XQR2vZF7z8wit8s7KT0K9a93ZSmRhAOsrm8OD\u002F3c5X5drE9KO9HuiidWUBCxctZvGSfm7RUjEvVWqVAAAQAElEQVTQtdEd7ssdpKW6hCXz5zJnzhzmLimlJbD2Z919VBcsYp7Ez5kzlwUFNfj6sq\u002FzbBHsbqJ06ULmzp3D\u002FEUFVDX+8J7wtdRSsnSBpJnL\u002FMUF1LYHWLvmdRavAzUBTUAT0AS2OgLbtgFkq+uOX0dgpWCOjIwkPT3dVqIqRap2mZqFKNQ3dBxkZGQQFRW1WRTwanyqslUdGyrP9pYuS\u002FoqJiZms\u002FD\u002FdWYhXYsmoAloApqAJqAJbO8Evv32W2bNmkVsbOxGocjLy2Pw4MFUV1dvVD6rq4nalZWUl1XT7Av3Kjq91BQsZt68uSwqau4N6yvWT32BKFDnL2RFWSP+vmB1tgJ01BazaN58FhdX07KWNtbXXEPR4vnMW1REfeevo1QNNZXy5btf0JK\u002FP3uPycIQGSpLa2np8rNK1+xtZWXhIhYuLafZv7aqt4O68grKSsuo6VSN7O\u002FCtFSXUVa+ktrmtRrbP1l\u002Fv7+L+tIVLCuqoMUb7B9DV1Mly5cso7R27a8yExkqKihXMnSskUUuwj8tg6Ra197VsJLylY109O9Eq4vqpfNYXNOFfxWgdeXuF2Y6ydz5eE47rplb7vqUug3N16+I7cbbUUfZW1cybr9DOPywPdl5t53FTWLM2Fnc9mUhdfYw8lNX9D2v3fsvjpwwicmTJzPpyP\u002FwzDtzqPP3mfC6KfnuPR78675MlPjJkycx\u002FpIHeO+7ErrWCTOMt6OS\u002F73+BNeeOo5JkyYzYfL\u002FcedTH7BoZTOB3jwdNUV889KD\u002FOv48ZJmEhMO+TP3v\u002FARy5q9rDlaezJUL\u002FjO\u002FrSa+sTaKve\u002F2SyuVqktAoESvv38a75ftJyGniw9x1AnzZXz+erLr5i9rJL6fnYzf0MlBd9\u002FyZfzKmju6GtvTzZ91AQ0AU1AE9i0BMxNW5wubWshoJTM2lm2Allz+PkcNtd4132yYX2yufjrcrd+AroFmoAmoAloAprAlk6go6OD+Pj4jRbTMAz7H3GCQaV43PDsnQs\u002F5PkH7+TW6+\u002Fhw5WiCbfqWPTl2zx82YlMnDiJU\u002F77NO\u002FO7jGqWLQy791XefTKg5g04Qj+evMzfDKviHZVnb+TpkUf8PwD13DqxAmc\u002Fq+7eO7TZVQ3K214kMaVS\u002Fno6Xu48swJTDz13zz03AesaOlg46RVFW2MC1BVsoTZZYPYcfJwks0aCr57kweuf4IvVtZh2zOaS5j\u002F\u002Fqu8\u002FPILvP7sYzz\u002F+qeUeP09xhGrlnkfvcD9T7zFZ6\u002Fex13PvsfcHhTyvuSl6OM3eOrhp3n9nVd57Il3mVvY+KPC+ZtqWPSh1PX8i7zw7HO8+vrnlDZ3Sh4fVcu+4bXnX+LVV17gqadfFeb1BG3dbx3zP36RB0SGT0WGO595lznVksXefSLDm6tkePTxd5hT0GjHbMihfvFXvPx+EdV2B0qO1hIWf\u002F42H3xTQEN3eC3Dl8T\u002F2O5wMHS\u002FM9l5xeO8snjz9uqPibHFxwVlbDW+AZUT2e+Yf3LnTXdw+w338\u002FCD\u002F2WPgclEO6UFTUv49LHrOPnKjzji7sd57a1XuWbqCs49+AxeXOztMVZUfsAN0w7mspcGcser7\u002FDum89x\u002FsuXcfC0G\u002FmkRspYe\u002Fe3U\u002F\u002FNU5xxzMUsHPR7bnv0fq77UyLXXHQo97w2nzI1BoLVLPnkMS47\u002FR8U73Y1dzz2EJfvEuSy0\u002FblxvcKae+21i6VRTdPY8cdd1zTTZ\u002FK\u002Fz0mRpMGi6DvU3aYuRNn3PsyJf1z+5uo\u002FO5adp6xM1P\u002F\u002FhifFzSsMqZ6i+fw+pkzmHHFt1Q2+Pvn0n5NQBPQBDaKgE780wTMn06iU2gCmoAmoAloApqAJqAJaAKagCagCWgCm5aA+qeXTVjijxZlpg5lYGAxz995FV+1Qmj5S1w043D+PuY\u002FfPzpJxz83vnsN+0pyqUUo\u002FRNTt\u002F3aF5IvZaP3rqe\u002FZsuYJ9rn+N\u002FdRBoKeOj6\u002FfnyqJ0zn\u002F\u002FDc4a28zZ+9zPR8uqCQerWPzuHex\u002FTQvTznmTd07PYO5p+3P3F9X0\u002F+CE1V5HRWkJxUUllBQXU1xQSXPIS2Oh+ItVWAnFci5rtP9NHrpqKFy6gPnLKmny8sMtWEt19QK8YwaTk+sCI4b0tCjC1S+yoL1NFMlBCr94iedqPIw54CRO\u002FN3+eD59kK9Ku2zDjH\u002F+0xz31yomz9qJ6bsfyMyCfZj00DLbOBKq+5K7j7obx4y9mbXzBIbEf8FdD31MRZj1bN2UL36Xxz8sInbGoRx10HhavnyOtxfV0NG4mLfvfoDKmFHsf9RR7JvzDef990Oq\u002FBa+Bc9x2j9WMnHmjiLDQcwq3pfJDyxdLcPet+PYWWSYMZFhiV9yxwMfrlOGYHc71SUFlFQ10xnoEdHfFWRlvUUg1HNNqImixSUEU4cxLD0Gj9KKdDVSUiNGGqs3TVcDK8qaei\u002Fk5GuirKJJ5DHxRA3noJntfCuGr\u002FVikCzb925gGB2w+07svt+RHHvEYRx6mJxPOJH9x+eRIsPUu3wJZf97GU69haMPO4aD9juYM4\u002FcixPz53Hei+UEBW7nJ4\u002FyrAL5l1s58eB92Hv\u002Fo\u002Fj91SrgSR59p1l51nC+tk6WPPlXlk37A8ec8HtOOvY4Tjv+RB44Be55ZREVJR1YVQUs\u002F\u002FYqPh91ORcdcwInHHMc55x\u002FLH87Bh68+HOq2jvpGwZ9hTtjptneEdd8w3fffs3XX37Mw0fBe389mRveKcPpjGSUpMiK8qCGk3h7dsPEdMb1+F++nJfe\u002FJSiul5jh8OJO1OiElyYYtgVn941AU1AE9AENhMBMxQKoZ1moMeAHgN6DGxLY0C3RY9nPQb0GNBjQI8BPQb0GPjlY2AzvYP+JsVGDZrAjhMnsqPU7jAswqGRXPzsC3x2xj7MmrkrO42TCOsjFsup+d3fMSf5cE46\u002FWh2228\u002FDrroL\u002FBsAQv+V0Sbv4BHHt+L8\u002FY9kmP3PIBD9z2ca1Jv4rvqMgpWVFLzzV3sfMmh7Hfo\u002FuxzwiHsd9UUbn1yBV3Nqy0X7d+\u002FxsM3\u002FYdr\u002Fnsrd9x+F7f+504+bV7Gs1dczb+v+S+33H4nd95xL4++sQza5vHqE\u002Fdz0xX\u002Fx8VX3Mbjb33DUjHEiJir99ZW\u002FCVdDE9PI9shwY44MgYNY\u002Fy0QZg45K+EbxZ0M37HcWS7u6jrjGPiKX9iWkIUbkle8PJNNB13CvvuNJahY3dkz3OugksfZbnEmYse5sb9zuDEmZMYM3on9trvCNJKZvN1pUSucw\u002FhTh\u002FBgSefxL7TRzJ87FQmT8+iuMFLW0cUow49neMPnsGYocOZtOuO7Fk3mybpj+WvP0LrkSez387jRIbp7HGuaLkvf5hlUoe56EFuPOIsTtxVZBi1I3vtfySZJd\u002FyVYVE9ts76sv57KWXePXFl3nlxWd47tPl1Al2l8uFs7uJLh+EG4qY9\u002F0SKqwEvEve4tnnnuXtJV3CeT7PPv42xaGeT3V0f\u002FMkV1\u002F3FEt6y2\u002F79inuf6daeILhMsiYPIKWkvnUoLf1EjBSobmYBXO+4L133uadt9\u002Fm3c8WsLK5287SLYavrjbxpmWT4hGLiHhTkmNIGiCejxdJZ0m3dIZwySUZ+cSps7hBA0fIsYPGpUvl3H+36PI38dkjMHin4Qwbm0+8O5qU3IGM3\u002FVgsVZ8R1t7DRVigCh7R\u002FIduDsjc\u002FMkTQSZk0cyZOJhUPsiS8NeZKhIgh\u002FuSWN2YMrU6UzfaRa7j1bxUTQvXibGHoe6+BGXSh5ZPPm3Z3njiwIaZZg5jB9Jvgmj\u002FH4\u002F+nkY2sYZ6PbpMa7HwE+NAVM21ufC4TAOh2O98evLp8NNzczUDH6N+8AwDNR\u002Fzun7VI+3\u002FuNNjwk9HvqPhw31q3mk711L+Tc0n063ecab6oPtrT9Umw1j23quqTapxbg6b6\u002F3imq7eqf4Vdqv15+b\u002FB2kbx7aVs4heb8NqcaERfs4fBf2O+QQZmRIQOd8PnpbzpOPY4qc6grlMDqb4WNM8ZhEDNqToygj0FhEUFTebzKOtMRsIiQ2MTaZqcfBshY\u002FNbUh2othl7HxRCptbUwe6dm7wrsrsIKiiZf0anfmTWG\u002F48\u002FkvP2j+eaRG7ntYciKSGHa2adx5jnHkPnijdx083V0JCUTmH0Dh579CbFH\u002FZd\u002FnzmUxU8+w8dLG1Uxq50viNXuIs4ZibMvVLU1ZIHMq0ZHPV7\u002FSua\u002F9ioffPA+n775MK99t5waS2lgvSxdUcHQrDRWbfkjyWUhysbROO9pxqSlEdUbaRi55Lr9tFYE6Cj8gjfefod3332Xd955i49nr6C6PYa8wVPYaVQOiar41grqChoZmuIiKmcEU2fuQGaMIge1C4pYnLkTmY52VhQWki0yhOndckeSxrweGeY+RX5G2moZyCPP1U1jPf22dqorPuK57xrI3vdoDpmQQOuyBRTMX0JN5UL+98VcajoK+O6LF3n4G5Ps8Tuz24H7MzPmK+685wUWRsQRfO063iqzpMwQs5+6kcfvvpDHl8slcn3fhSxKylcXiJIE8gfh6qpjjd976InVR5uAJe+pMhrn3sFlFxzG\u002FocdxdFHH8mhe13CPW8vo7oDEnITiBsriZ98irfeepOPP\u002FmQV97\u002FjkXLJCzgw5LBkDJhNPbnJV64n7c\u002F+JRPP36Xp99TCaIxg3aMJO7bg4StZlpAxphFRLR41O40CUfFi6+N9nCAJrn9O8R2kpQQA31WCMODw6MyFNBCWP5Y59Yw51O++OxjPvn0Pd6ao5L4iR0zGssKqYv1OGkIk\u002FndX4\u002FiP5cv5i8Pv8bXRc10OZyYxnqybMJglxgAt+ZnsF5HmJv82b41j4efK7tai6qx9HPz63zbwDh0Op2sy6mBYRjGOuPWlV6HrZuj5qK5bO4xoNZGa9ehr7ffcafmbj0mtt\u002F+\u002F6X3ft\u002FC7peWo\u002FNvmjG4vfWHmr+2xTarOVm1bXu+LxSD7bn9W3PbVd9tk07puB0mbo8TgzI+uP\u002Fv\u002FCcA\u002F73vUFKlwWFDDk4PLjnZu+VABanvxVFnR7wLw+W0o1SERGOEpdCeXco1MFGbHFWkT+VSToWB+jTK1Ol5hLu9LGqZwp1fn8ekmBym7DKD8VRQWQG5\u002F\u002F6G3++VQyhuoGT6jMrKcqqb3Uw8+BD2HR0lYf12VbRU1S9kTW8wRLizmOaB45i2z5Ecd\u002FIpTF95L9e9ukKUy210+yBkifCrckWS2vs\u002F8B3tYZyq\u002FN44AyeCTRTNBobpWEMx5zAlzJCEDofYCEzxNFPw1Zt8GzGDqcNyiXeA02FiqDRV3\u002FLcfYWccMGOpLoCeDtbCSoZVokRSQY9RqMOUZa7VR4pUe2G4cDjQmSg3+YmNiqdoZ4C5i8poM4xnL33nc6wNOjqbCIwYjTpoWrmL1jBgL1msPvOIxkxajyTDjuNPWvu48OWoRywbwIvf9oM\u002Fm95\u002FL3T+OLhwVz7Qh2wlNef2INT9haFuVyBgREdjUuU6Wur4NFbDwGnGzNpBuxyHrc+9j4Llyxh4YePcctZUWxOKgAAEABJREFU73HNjR+zoqIRY+BOHHjUzZyedgtn\u002FO5Adt9tTw77qokKBdUAKxzCNfFc3rzvSPjqb+y\u002F1yxm7b4vJ3Qcx2haxUghiXpq+4mjtUZ8X64wa4avkWg9FyuumMUuu+7ObrP24dzXYMfL7uby\u002FXMJyj22niy9wW7yp+zNXvtezkVv\u002FJ3H3pnNiqJ2HBG90b\u002Fw9GPZ3W73Vq\u002FXMwwDh8wrW\u002FPzVMvu\u002FE3HIbLpPvht++C35m\u002FKGPjRXf0n8Y8m0JGagCbwmxHouz\u002F7zr+ZILriLY6AHhNbXJds8QL1HzP9\u002FVu84NuogP37oL9\u002FG23uD5r1M9v8g3J0wG9PQPflb98HWoL1EFBaUN8y3n70Vvb6wxyu+byAsyf1KLgzsiRPXT0V9XIWJanRupjnyMCMzcYkmZ1aS\u002FG125Gor1UqnQPZSU4y0hwkZcKSSgufGFSw6mnrKICdc8DhUoWtchUfPcUVx93Evk8+yu+m54pZQaJav+aWk0\u002Fizl3u5s3zdiArAjwTLmb5vM85NW4Bz918HR8uLaOyqksS998NCHbREfSJUrh\u002FuPiVjjchBmfcWHbbcSKjB+aSmTOUPWfNJPjxIlHcJjAgx6TLr\u002F5LnZ6tqZg5DCVNrlKH70JrV48hQlTShIwaqr0OojOcRA+cwh67zWLXXXdl1qzd2XHcQNKiJZPaQ40UfvEMd81PYpf992BkaiSGChcXKv+Ol++4kc7jzuXQqenCNIW8jCS8gTBiQ5EUsrcUs4ARvTLsRHVnPxmopcrnJjaRfpuHtIGzOOmMs9k1uoHvv3qXt7+ppDNiANn5k5gyKJ9kdwSegJ\u002FIZGOVLDhSSEhyUd3gZuQ+syj6bA7t3z3C\u002FQccwc5HXAKXPkdN3Ue8u9tp7B3bW50VJlxXS7cnkQT0tk4CcZkMPuy\u002FrHjsUk46fBZjRo5kzJTxjJpwIMxbSIu3Fa+RyJBdTuZfLy5lwfz5zJu\u002FkGVXH87uMwW0LyTDLQzubKbLfbJ8yWLmz5tnp1l00TDUV9VZSJo1KndiSpnqsx4dfoOgugdVfMjC9Kl7JpZY00WCA6IHQYuMN7m9VQpxQcIhv5yHEo8pf+Jdxz708g\u002F5+MP3eO\u002FT\u002FzF\u002F\u002FgIePmdPBiWG1zIgriMjfkLuVAZNnMHB91\u002FI879\u002Filff\u002FoD5rZLWEKf39RLQ64j1otERG0igbwz1nTcwm062jRH4SQPINtbe7aQ5upmagCagCWgCmoAmoAloApqAJqAJaALrImA4nFD2GS\u002FcfyP7n3IzB19+FeMiA1TMW0F9EOL3\u002Fy8sepQX732OV19+gacffBwOySZ3ykhiHcM5beYzPPf6Mzz58is8\u002FdJzPPzpCeyamM6wISnE7HyslPscLz75Ci8\u002F8iJvP\u002FUy+586DE9c1CpRvEve4Ilbr+bNnf7G\u002FmkBSr8voMGq4J2b\u002F8LflwzigpMGY1UtZlF5Cw2fvMiH80tozz+UP112Mp9cdz8ffVm4qizbkxCNc6hJubfph1\u002FJZIUIM5y8pHgWz23DG1Q5LJYWlrFy8AiJczNtz+NZ8PobVFsqDhY8eJG09zhGy2XELseR8NYnfN0uF6LEbZv9DAvjc5k4UK4NFx63G3evczmd2AaM5nIWvPEgzy5L4eAjj2Xf0YlE9GoeVs79hCfufh3f3n\u002FjtAOnkuHuiZi258HMeeMNVoalXNkXPXQB7H8CY8QfscsJDHjuI75ukwsCtM1+mvlx+UxWMqgg27VRVfEN3zZGMGTfYzhl79HEffkaC6pasKJiiQgFCCUMJDs9hS\u002FeraCty85E54JP+eq5NGZmQsSkgzm59iMefvQ+TjhuJMQexuVcyH2PvM\u002FAkw5hVQ8GQgTnzSE6ZSBriNBT5G9w3PKqDLY2Uvb1u3z02VxKqlp6BOzy012nvr4qCmWIiOhczlcfv8mrn6wkffBIxo8bw3CP9EOHDLadh2Moo2H9Rzz+4vt8PLuNcePH22lGtH8v5ZnEDRwsZ9lDPjo6u1BjO8oVz85HwrxviqhaXiuR0NXYyqIPX4QZk4mOTic\u002F2cWgvSXq9U+pbm0WD3iXFFI99znx78M4w42IIf4f7oljZjFrN3EzpjFu3FiGKyslvTeOJDcdjh5jpvjt3bCP9iEcDuKKyGan3Q\u002FhgQvf4foH7uH5zyTKEKd3TUAT0AQ0gc1KoGe1sVmr0IVrApqAJqAJaAKagCbwKxDQVWgCmoAmoAloAj9CwPK3Uy3xXZg0fPMER134gFzBa9+8x4OXXsSF51\u002FHR6IPNQefxJd3HcbLlx3DoYcfzznXxPP3k0\u002FngAEmHlF673rVI+TefwUnHH4YZ\u002F7lGobefBw7jBuEETGQibuexA0Z\u002F+WPpx7G4addwSNjH+LSnQaSGm1XZR\u002Fa57zGi681wVef8vx1f+Tc\u002Ff\u002FCW6IY\u002Fu+VX0h8MW+8fgd\u002FvOASbnpmKTEDB7D05OM5\u002FIaHxejyIcZuOzF259GSrt8emUZ89mhR4NZT3qPzBTF8+Lvq6AoFCYrqfudDdiVx\u002FrPccOW13HT9pZz10mhuO3UwEU7w7PVPHjeu5sp\u002FXceN\u002F72cM\u002F5yEW\u002FftaOtyHVkHM6dF3\u002FIMX+9luv\u002F9W\u002FueK6VfU47kRGOfvWv4W1kydKX+euhl3Dpo2\u002Fy9jP3cst1V\u002FOvJ+ZR+\u002FU7fPTAsZxy7b94453XefiW6\u002FnPVVfxTJGPiD0v5UnX9Vx99bXceP3lnPLH83nrvh4ZzIwjuP+KjzmiV4bbn25knzNOYuQaMkThDlgsf+Lv\u002FPOGO3jwyddZMXgCGTnpmL5u2jr9+I1UZkifTS17lZuuvJobb76Of5zxCEOfvowd0yPAHMvBo9\u002Fm4vsnccpUAUMKZ\u002F0T\u002FnlJOccfFr2qlf5AMx+97iVvys6sIcKqFNrjjAzT6f2Gc04+gH\u002FfeCt3PHA\u002Fd9z9uP21Z\u002Fx5X5JSsiAqgtrFn3DuqSdz3a1389STj3LX\u002FS\u002Fx1Ifwh9MGY7qEY2ICc085nXNOuowbHnyCF558iBvvekMidmTfI\u002FJBjB+lL1\u002FHv297gte+7cKTHMvws\u002F8Cn10vdd3EHffcxc13P8Qdj8Jxxw4la3As5A8ld6dLyZn9Fx66\u002FxZuufdubr7lCZ57EvZ4fB9SYmMxpIZ17g4TDBcuObHWpkZM0cLvePPlF3n+2ad5+YNvKa53orL0JQ2LJ3LATux2wH+4OA8a\u002FBKw3sokTu+agCagCWgC6yewETHrmLY3IrdOqgloApqAJqAJaAKagCagCWgCmoAmoAlsBQQS9\u002FkLTxcX8vdhbpL2+CelJSWUKHfPf0Wpei8PPH4Zs+KlIY50pv3uTkqKiikuLqak7FF+v9dQYiUKVwy504\u002Fg2tJiO664pJz\u002FnrwrA5OV+tNF6pCZnHZ9KSWST+Ut\u002FfeRTM6ORcWq7Mol7HcFL5eo\u002FE9w27338fiXN7J3wlQeVfVJ+Ec338y9D9zGP383isjBu3N5WSGFt5\u002FF6efcy\u002FdP\u002FJm9RsaoYlY5RLKhecOZFfyCRStK8KqY2NHsd8FDnDdqMPFyHZk7lRPPOZXTTj6Sgw87lUfuO5WdB0f3yBU5hENvfYW\u002F\u002FO4IDjn8JJ4uvZTdsnokNpzpTDn1eT7+w5EcdtzJnHXF5Rw2PvFHFP8x5Iw6ijsLpX2PXs7Zxx3KIUccw7Ez84kfOpG9\u002F\u002Fo1RcLmqjOP58hDD+OoY49j5zQnVtRgDr7xef78uyM55LCTeLbkn+ye7RLJwXCkMeWUF\u002Fj8\u002F44UGU7irKuu4IgJSWvJ4CRl0I6c8reb+OPB+7D3yX\u002FiwlP2Z2yqg7wd9+fvZ41jYAJEZE3lpD9fxAWnHMgeex3CuU89wOm7jSLR2aOFHvPnNygqfJUdI7G37AuKKSh6g4MURBViBQkufIIH2idz0KzeRCpcuzUJRGYybveLefeuU3jx3qu58MyzuPCq23hyv3t556RdGZEhpiMjj72PO5tH\u002FjqOm\u002F5xMb874RTOv+Mtdn\u002Foay4elYRHdYlzApcte4XfZ3zAn884kaNOOJ1L3srmnx88xe8yIeT38tW\u002F\u002F8m1\u002F1uBMUSMVGYcA3Y4k88fPZ83n\u002FwvF557Ppf+9y7SLnuE8w\u002FdlaGxIqYjk6n7Hs1t\u002Fz2FJ2+8ij+ccx5\u002Fv\u002F9V0q59jZv3Hk5ClKpY0vXbA83f2lff+u3TWgcLy\u002FKzQEKXvvEE\u002Fzj8SI4+9ngOv\u002F9L5lVKYKhBDsvp9gexxIcZyYBdZrHP385XV1DvJ6R+Q6jnSh81AU1AE9AENgMBczOUqYvUBDQBTUAT0AR+CwK6Tk1AE9AENAFNQBPYSghYloVh\u002FFDRuDnFdyVnkTdwMFmi4IxIySZ\u002FwAAGKDdwIAMHDmLQoAGku3skcMZlMmCQCh\u002FIgLwsUmNWvzo7PTGk5w+UPOIG5JKeGI2rJxu4oklMz2WAXeZA8tNjcTv7InvOSo7cAZJX0gwaNIjBQwaR4UkgV9WnwiVMhednx0sGFyl5gyXNSEaOHUheVhpxqyqT6N7dlTuO8buMYOHzH7KguBOcsSRn5pIRE9UrWyRJGbkMGjKEIeIG5yXhNlfzj8nMZ9Dg3rj8VDys3lwJuVK\u002FihvMwNx04tdR\u002F+rUHuISshg4WNon7RhslzmUoXmJRKSkk547kEGq3YNVm6TMYUPJjXWgJInJyFstw4A1ZXCuIUPGOmUwPZEkZQ9k+MjhjBg1nLyUWCJNiEhIJisjlihb7ggS03IYOHI848eMYPiQPJLcpl0\u002FsnnSFYccosRv7ykDGTIolzj7IoS39gOu\u002Fc+nHHjlhUxelciO1Ic1CDjwJI1k1xOuZ2VFBRW9rura45k1Ip4IB7IZRGeN5\u002FA\u002FP7I6TXkltx09hbxIR2+fmCQO35tL56wuo6LiOy7eJY8YMScEWMY78+CUqftzcJoUiSlDfxA7HHEllb11VlRU8vAfjmBKVnTvvWAQmTqCfc66nqp+aR4\u002FZy9GpXrWMqxhbzveUElFeSmV+9qXax2cREcfSmVZOX3trCgX\u002Fy0nsfuYZAbMupuysi84be\u002FxInNPVjMqh5nHX8nK8jLK79uLoVn977ieNPqoCWgCP0lAJ9AENpiAucEpdUJNQBPQBDQBTUAT0AQ0AU1AE9AENIEtjMDWKU5iYiL19fUbLXw4HKatrQ31uxMbnXlbzmDEMHDGkfzfRfuQH2+gvmpnW27uL2+b0atg34iSLAOnZyRHXv8gZ46PFVX7RuTdHpMaTjyxKWTl5JDT6zJTYvA4+8NwE5uUtjpNbjap0c61+iZSjHmry8jJySTRDVhBQsuf5nH2ZMxBs\u002FoZ7Uxc0clk99aZk5NNeqLUa9BvcxEVn0Jm\u002FzTxETjWSMOqLTYjm5zcfLITVgX18xiYjkSy83Lpa2dOrvgzk0mIcRIRl0GeGFGT46Nx0Lc5iY5LJis3j9yMeCI9WjXXR0afNQFNQBPYHAT0LLs5qOoyNQFN4LchoGvVBDQBTUAT0AQ0AU1AE9gqCMycOZNXXnmFxsbGjZJ3xYoVLF26lFxRMG5Uxu0gsTMqnuzBOUIwRg8AABAASURBVKQlRa6lQN4OGv9rNNEwccbnMmZoNjGrNdno7TciIAaWqBH\u002FpL7hOc4eZf5GQuhqf1MCunJNQBPQBDaQgH5KbCAonUwT0AQ0AU1AE9AENAFNQBP41QiorwYSZRvrdMYaYugLTWBrJDBr1iz7K6QeeeQRrrnmmg1y1157LZ9\u002F\u002FjkTJ05k+PDhW2OzN7\u002FMhoFhiNv8NW2fNZgm\u002Fb45bPtksMW0WsZ5RCIpyYnEOLcYobQgmoAmoAloAlsgAW0A2QI7RYv0swnojJqAJqAJaAKagCagCWz9BMIB6KyFjsofunYJ626EcHDrb6duwXZNwOFwoIwg5513Hr\u002F\u002F\u002Fe83yF100UWceOKJjBo1ylbyb9cAdeM1AU1AE9AENAFNQBPQBDaIgDaAbBAmnUgT0AQ0AU1AE9AENIEtlYCWa5siYBjQ3Q7LnoWFz4t7YS33NJR+Br42RANM32aYJkqh3N9t9H8pS92m6cDc6Ix9UuizJrBxBJxOJ5GRkURFRW2wi4iIkDFqojdNQBPQBDQBTUAT0AQ0AU1gQwhsWyvHDWmxTqMJaAKagCagCWgCmoAmoAlsyQTCITGCNEFnC3Q1r3Y+8Qc6IOQDy1rVAkNW9C2li\u002Fjmk\u002Fd49913efedd3j34+8paQ8j5pRV6X7UIwkD3a0s\u002F+4blq7sQhtBfpSWjtQENIEtgYCWQRPQBDQBTUAT0AQ0gQ0gIK9LG5BKJ9EENAFNQBPQBDSBLZaAFkwT0AS2IQLKsBGbCjOugD2vFHeVuH\u002FB3v+GsaeAu6+tYrGwvYYYOfx0trfT7I8hb+Agho0YSoaznvnvfk6xP4xYMzAMO7EcDAxTnPjUbhgmpinOEJtKuJv2xg68Xl9PWL90Kq12moAmoAloApqAJqAJaAKagCbw2xLQtW88AW0A2XhmOocmoAloApqAJqAJaAKagCaw+QgYskS3fwekChoWQ\u002FnHUPIu1M0GsWesu2KLkDuZvNwBDBwwhElTRpAa3U1nl4mvvoyGLgPDEEc3DWWNeG2jh0F3YwVLFy6itKGNgNRrOAyC3i4aygsoLKulM9hjHFl3nTpUE\u002FhNCejKNQFNQBPQBDQBTUAT0AQ0gZ8kIG9XP5lGJ9AENAFNQBPYoglo4TQBTUAT0AS2GQJihKCrERbcBt\u002FcK+dnofAjKPpMDCCLIKRaaqjDWs7AsAL4vD683g5qS1bS3BlFbGwHpXO+5rOCNtTvhNBWyOdffkd5GzTNe4UXPp5LdVsbFYvnMK\u002FYiyvcRFXZQuYUVVO28Fu+W1pEgxhBjLVq05eagCagCWgCmoAmoAloAr8FAV2nJqAJbCwBbQDZWGI6vSagCWgCmoAmoAloApqAJrBZCIiZIdApho7F0NwOHqkkIQfyp8PQPSF9AjgkjNW\u002F\u002F6GubCeGE1d7EV98\u002Fh6vv\u002FYG7y\u002FvYsDMnRjkduJ0uXA7DDsZhgOPxwlUsqzEw6jp+7P3zBnM3G13dhjswU8iA0ZMZ79dpzJpXAbBDj\u002FeLjAMtrxNS6QJaAKagCagCWgCmoAmoAloAprATxDQBpCfAKSjNYGtgYCWURPQBDQBTUAT0AS2AQLKyBAKQFc1KBvFoCNhyjkweH\u002FInQnJ48BcTzutEP74key5z6Ecd8A0BkZ109wZILTKVmJhqKzqN0ZsDxgOE6fbRSgUIqxc2EJt6hQKhQmHw7appSdUxWinCWgCmoAmoAloAr81AV2\u002FJqAJaAKawMYRWN8r1MaVolNrApqAJqAJaAKagCagCWgCvy6BbbM2Q5bnjoietokRgu4WqJkDix6BgsfAr6J6LRjKu8pZWGKwCIWCBGIGMCQ3keb5C6gPOPBEeeioq8YrRo7GkmK6TKmDWOKigzRUltIZCOD3dtDpNcRIIuX0s3j086I3TUAT0AQ0AU1AE9AENAFNQBPQBLY2AurtZ2uTWcv7AwI6QBPQBDQBTUAT0AQ0AU1gqyegrA0OF8TkYH\u002F0ougl+PwGWPIKNBdLmCzdDdXKsBxUYjlJQuVzuCNJiI\u002FGNAysEKQOGUJ+ahcV9S5yBg8mx6zk43ffY3E4m+yEWDyuBEZNHUVU6zI+++AjPv9+BVWdTmKTYonwOLHESOLwxJAY7cbllKpVVdppApqAJqAJbAEEtAiagCagCWgCmoAmsDEEzI1JrNNqApqAJqAJaAKagCawxRDQgmgC2xwBMWU4IyFlGOTsCrHDIS4fEkZA9u6QtQvEDARXHKhPitCzWWE3GcMnscvEHCLdJpYVJuhIZ\u002FwuezIlE0gZyczd92Cfffdj1pQp7LzbDgyICGHFDWLnPfZlv333YY9dpjE2P5lh06YzKjeGkOUhPmMMO0wYTHpUWMpEb5qAJqAJaAKagCagCWgCmoAmoAn8NgR+Qa3mL8irs2oCmoAmoAloApqAJqAJaAKawKYkIMYLPDEwWAwe4w+FUfvD2IPkejfI3RFG7Av5cvbE0t8qYX\u002F9VVgMFatksXp+10NsKkiZoZCFZYXs3\u002FsIhUKEV4VLmCVxKkwCV\u002F8WiISpfKpMlXZVudqjCayfQHd3Ny0tLbS2tmq3GRlovnp86TGw\u002FY6B5ubm9U\u002FCOkYT0AQ0AU1gnQS0AWSdWHSgJqAJaAKawFZAQIuoCWgCmsC2SUAMEojhAUckRKeDIxpCQTlHQJRcRySB6dw2265btVUTKCws5N133+X999\u002FXTjPQY0CPAT0GNsMYePPNN7fq54QWXhP4BQR0Vk3gZxPQBpCfjU5n1AQ0AU1AE9AENAFNQBPQBDYnAav3Ux5ytquRszKOKGdf68P2SWDLbfXYsWM55phjOPLII7XTDPQY0GNAj4HNMAZOOOGELfchoCXTBDQBTWALJaANIFtox2ixNAFNYAMI6CSagCagCWgCmoAmoAloApqAJqAJaAKagCaw7RPQLdQENAFN4GcS0AaQnwlOZ9MENAFNQBPQBDQBTUAT0AR+CwK6Tk1AE9AENAFNQBPQBDQBTUAT0AQ0gQ0joA0gG8ZpC0llYBhrui1EsN9KDF3vb0zAMNYcj4Yh1xshk2FIemMjMkhSwzDs+0C8v2DvKcMwjF9Qhs766xMw7L43jNXnX18GXeMvJWAYq\u002FvPMHr8v7TMH83fW4dh9NQlJzu5YfRd9zvbMfxgnBls5VtvW39xKzZVOb9YkPUXYBiG9F\u002F\u002FeHUtrn\u002FQj\u002FgNQ9KK+5EkmyzKMHrqMoze8yYred0FGUZPPeuO3X5CBcPGNVYyGIaw659LXSu3Kkzi1fUqtyqin2ftND3X\u002FRL8pNcwNj7PTxaqE2gCmoAmsPUQ0JJudgI9zxljs9ezLVUgtKzwhjWo9zluGIasV5XbsGwbnaq3\u002FI3Ot7EZfq16NlYunV4TWAcBbQBZB5QtNcgKdtPaWE9dXR119Y00t3cTsNSk2eu2VMG1XNsmAXnI+9oaqK+v73UNNLa04w0iD3N+cjOMIF1tzbR0BAhZP5m8J4ERpq2+hrqmTjaoEtaxGRAKdNHWJHI3d+APbkjlhlSn3DrK00G\u002FDgHDxAh20dLUQM8c2EBTuxfLNH6d+nUtm4SAFQ7R3drQO2fIPdjQSHNbF\u002F4Qco+xGTaDUGcLDTJPqXFT39hMe3cQKxygQ80BEt4zh9XR0NxOd9DAJISvs5XGennW1omMTW0SLi81ssBni9k2UpDuFuob2gj8kjbIrRboaqO5pYMNmzc3UsZNkNwwLLpaG2ls82P\u002FRIaaNwJtNNQ20BE2MH6qjlCQ7uZ6GlQbfzr1T5X2o\u002FFKVm9bI\u002FVqTSfjrLG5TcYZbK4pTT1zW+X5WdPsxTCMH5VtW45UTW\u002FusITBhrYyTNDXTrP0T5fMDzY5OQS9nbTImqc7IGVJp4X9XbKuaOh9PjXS2hkgbIEkpWczxO+TNI32fNQz76ix1kVYCdWTaB1HySfxhmGoxQveloae8Snr\u002F3Uk1kGagCagCWgCmsAvICDPGn8nrU0tdAZDyGNsdVnyHDIMiV8don19BEw\u002FNFSBafaFrPNsCNGwWlM01NvrhfqGJlkv+OXNw1hn+p8fKDV1Nct6oRs2ss8Mw5As4pCtv18uf7BLvNXZW88PInWAJrDlEfjxO3TLk3dNibajKyvkpamygMULl1BYVkZp4XKWF1fSIApAf2cT9U2iuAnJRCWTUB8Ww5Dr3gvDEL+43kv71HPZE97jt4ORGU\u002F2nnD0pgmsk4A8VEMhGpd\u002FxVffL6KwtISiwhUsW7yU0toWUeLI+JF8hiFn5cS\u002FeldhpqwPvNSXL2HZyk58QXPVmDMMFd+b2vara3ESJLXSXrmcskYfGNibYRgYhmH713UwDGN1vPIHummpKmF5YQk1rV6Ctl6zJ42xqgADQ\u002FlVenGm1Ul9dTWN3YYopwwMw2CNbe3rNSL1xS8mIHwNX6uMl+XMW7CMoqIiilfM57tFRVQ1dGOI8skwDLtfDKPnbNep\u002FOIxjH5hcg0914YhZ\u002Fpvcq3CxNmhcjaMtcLsCH34WQSEZdjvpW7ZN\u002Fxv3mIKS4opKljG0mUrKK1upssXRpJI0auZG3LVs\u002Ff6JIFhGBg9gb1HA8NQrvey\u002F6m7gbJl85m3tIiKslIKViynqLyO1u52yuf\u002Fj7mLCylRchQVU1HXitfvx9tWTcmKJSxduoKi4mUsWrSUgrI62n1iODH6F761+GXmbFrGF9+V0K7uFSW2zcvAUP5eZxgGhtHP9Yb3nAyZ+8K015Uxf0klnd5gb1q2oE1kN4M0FMzlfyuakNGEIcaPupJ5fL2wDj8SL+1TAhuG8ts+DEP5exxiGOtqrGZlYwcBiTbEbZ7dorO+ksLFc1hYUEyhen4uWkhhZQPtfkNkklpFLlB+cahNzhJmGIa66OcMDKPHrQqUa9svZ8OQOMSpfyColDFd75e+tGMxDBUuTl32+XvPKkg5uUQSyt6bjq17C4Xhi+V+mjrCqzisv0UGhPy0rVzMd3NXUN3iQxndDRldXS01LFtUIuX4CXnbqStfwZJlS1guc0nBkvksXlEiaww\u002Fq\u002F\u002FHwsAMNlIw93\u002FMXlhEscw7JYWLmTNvOeWNXQhg1GYYhniVkyvDIhTsoKG2kVavhWkFxUBXQ3VDOz5606hkdh7xrNpVnHISIHFy1LsmsO0Q0C3RBDSBjSZg\u002FEQOwzAwDHGyTgzJOrhg3hJqunyEVJhyotj3t9ZTU9dKSMoyDElriKffLkH9rrYjr+EAXykseVnO4l+LSx8JtXYIdjVQWbSE+XMXsqKokOXLl7K8pIaW7nAPf4FoGKsL6PEZq+L6ylJnw+gNVxdrO8NHQ+Ec5pR3YUqfSlJJ0ZveEO+q3ehXtvhl9dvV1khDcyc+yyTU3UZjfRNda\u002FynmqSTAg3DQDJDexlz5pfQErDQmyawpRMwt3QBtXxCQF5aA4EmipfW4swaw9jRoxk9cjgD02Jw+ltoqFzC3CVlqP\u002Fq8\u002Ft9+ANBgoEAvs4OUUSHCIcCdLa10NLeScD+dzQDI+wXBYY8vsSw0tHaQktXAAxAJrKwt4u25kaa27oJyMQ2SjWxAAAQAElEQVSngtGbJrAWAfWI6+4OEZOYxdCRIxk1cih5aUFWllZS7zVRD3lfZxstrW32OLQMA8MwsIJeOtraZPz5RDEQRhkgwgEv3V0ddHQo1y5xYSQxYV83HS1NNLV22g9hAycp+YPJy0gQRYAkkYd0p4zf5rYuGauqfFZvqq5wkO72VlrbOvGHLBn3IbqaqqksryYYk052egJRLgt\u002FZyvNLR10Sxq7Xn8nXrk91H94tnV48bVWMP\u002Fzj1lc3UlnlxdvV5ddX19lKp0\u002FZPRd6vMmJqD+U7q9ajnfF3aSNXg4o2QOHDV6LMPNUj6fXUhLEOnDdtrt8dNh91FQ5rqgr0uMa5bMhW20tXcRCBui8LJkTvTJnNgqY7OdbjUAZawYhiFj00dHayut7d2EwiECMhd29pbZ0dEt+S22lG1rlSNsWXR7DRJScxk6aiQjRwwnP8GgsWgZpfXtckdDWM0Rcl+3yH3rs+9JRAfpJSBG14C3g7ZW1W89fWEYpvRbtzyzmuznmGGseR96q8X4URvJkHFjGC3jZuSwAaTHOaSsgMwp8aTnDWf0qFH2mBqWn0601c5KMbDVW0kMlPSjR41hTH40HaLcLK3vlHnEwNja4CuBgwHCojwNifQKUbC7g5bmFjr8EiLxYVHydnW0987BXXTJHOeVdUTIMlQOkHWET4xXPkkf8ssNJ\u002F1oirGgu9svc3hPX2wZWEKE5fHh9fox\u002FK3UFs\u002Fnu6oExk0YTIozjE\u002FaFVCfXpQ5v6PbwrB8Mhe00Nzcbr\u002FcmS430el55CTHE2WAtbkaFWyi+PvvqI0YztjRoxgjbnBOAs3yUlxc2yFM1fzjJRD00d3ZJfOYyGKv11rp6PYREENdQNZ6lijIg\u002F5u2luaZY3Xhf3uKXIHvd0EBERADH2tLe14hYllRZKWN4ChWbH2p2MM+1OY0vbWDrv8sLdz1Rza0dWNPxgW5bsfrxj+QjJe1HPUK9aDsIwFVXdYRgYymCyRUa07ZcrdXLQ2WbkOE0pqQiyrD\u002FNNQVAYoZrA+jZD1t9+efmvFQMtnhAt9XV02P+wEZYsYQK+gMw\u002FnbTVllJUFSQhZ6Tdl6NHjyDBV8niwhr7HkP6xHYBH165FyOzhjNihMx\u002Fo8cx1F3C1\u002FOqCSgFhcyAXe0tNDW10akMwgTpbC5j4XeLKK6WfpR1hidVxmeKrF0sP357HAToknVOe5efsLpfpU\u002FCwW7aZQ7tkIVMSNZRfunLzTaWhYTeNQFNQBPQBLZsAi0+g0AIDFk3hOQ55Je1nGWFCMhar0dv1E5r77tOWNbbYXleBZDNfg5245N1RUPJfL76vojGNnkeeb20ix5AHl2SCAxZE3aJPkkeQ2w3m7wropy\u002FHVZ+KQu1JjnXIAso7PBw\u002FyevQTjop7liKctqTbLHjGXMqNGMHj6Y7MRI0XBYWLIW72xrtd9D5bGNIet2r\u002FRTSNZZ3e1t0j9eQqpIefcxJG1XezNN9qdTQS0zWLXJlbeGZcVeklPiISRrSembsL2ObJN+C2LJWkF2qVOtF1pp6\u002FSJYcsi7GujtnQB8wqqqBcjSFNVCYvmLWVlQ5O9Tlb5wgHJ09IiebzIkhpnUgoJnaUsb\u002FCvkkB7Ng8BXeovJyCvAr+8EF3C5iUgU5hUYGGJwiEsCt1AIIwZnUhGVjpxTj\u002F1dV2Evc3UVtXQWFMj5zL7P1qLiyqora2hamUpRWJhLiwspLiini6ZUYOtNZSWllFeWk550QqWriiiqjWMo7OGwoIiiSuioKCQ0pWNeOXJ1iODiKF3TaA\u002FAcOBwxVBdEwcsTExxER5MOURHPb5aK0p7xl3okwsKq2iudOPX5QxdRWFFMp4LJawxpZOLNMk2NFETWUZZRVlFBcuZ9nKdsLtdZSXlMhYlvQrCigsraNb0npb6qmTBzKhdqrLiikpq6JmZTllVQ09igklnwzYkCi\u002FG9XYL5S8Ul9JRR3NjU00NdbTIIqvsFKAtTdRV1Mp9a6kurKc0vIa2mTB1yyyl5eXU1xQQMHKaqoqmghFROOvK6W0soHakuWU1vtQypRwsIWVRcXU2Z8OUZVrt2kJGBhGBzW1zYQSBjAwO4X4uDjiEjMZNCyf6OZCylr9sqAsoay8jPKyQgqKSqlt91JfsoLisgpKS4plXiuUxVurLPq6aagokjFYRJHMiUUyJ3Z4gwS6WqkplzAZK2q+rJKxUlddQ4WUWSFlrlhaRJ2kU2qvTdu+7as0Q5pr4MDtiSYuLoGEpDSy8vLJS+ymQRbxDU3t1Er\u002FFMm8USjPoOKVTXgDXbTUV1JWUmb3ceHy5RQW19AhnRFor6eypJRyefZVlBZRVtuJDBj6Nku9fMjqPCQvHb6wQwy2mWTnZBDvsOSZGpIXPx8+ma\u002F8osgMyfO1u6uTphY3WVmZZKYmiYxJpOdkk5UKdfVd+PxSqWpEXwVby1necgxDBJd1RHdDpdwTpVRUV8v4XklDaxcBWUNUyZqgrLyUEmFfUlxMeUUlTe0+LEeIrtZaKquaaOuyMGUeNi0vrXXlrCitp9t+o95SQEgbDRN3uJ3q4kUsrE9g7LjhDEyNIGy1UbFsuYyhCgrl3q9o6pC5oIAiec4UynOiuKxG2hsg1NFEc3snfgNkZ9NvBlZrKSW+RLIGDiAjMY64hCTSsgcwINZLa5PI4WumUvVDaSlFFbKua2imTuahApG7WH0KuLiIcjHItcg8VV1ejLpf1JqtpKpVjCedNK4so0zWd2XqU0\u002FLlkkb6+g2\u002FLSKAr+2uVteqjupKSuiYLm0v7hU1ny1NDXJuJCyy8pLKCwqo6q2lY6aUgpLyqmwP+VZQGl1o6w5G6msqJW5NIRDlSnjqaKuQxT7xmbi9ct7wB76UkxlQ4gvCwNEO2COMoRUBGV+ARnSErv2Lv0k80aXcGn25DFscDZOmW8aWr2gCgQMyWh0C6fWJsKpOWRlpJEUH0diWjb5OelENq6kRZRLIQx6NjnLfGRGxMqaSVxsLFFuCbMj\u002FTSUrZC+KpX+lH4praCmuYPmqkYZiz5a6yqprqkXxUgjjWKsbG1voVqebSXyjCuR51ZhYan93OvqaJWxUsAKGSslZeWUyhq\u002FuKYDsZetksKubus9aMk1AU1AE9AENpJAW107DR3yNBLjeWdjFZV1rXR2dsh6oZRi9ZwvKWKFvG+X18nzXCwfpmHIszFMd0stZYXl1Mq7cV1nCLfVTkVFuayJK1m2ooLmkIlpmHjri1le2khI8rE9bOrR3VoIK5dC+WyoLUOsGHJ+R64lbOUSkPU1fTwMi2DAS11VN4mZuQzITicxPp7ElExyZL0QY3ZTJ3qQ8soKKkUnUVHbSkdzI7WVpbJGK6eipIDl8l5U0egl7JfnvKS1P8FeuELeeytplj5bhV3qDMl7U6OZIAYQF6HmCslbKuv6EkqKV7CipIrGNi\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\u002F9Oopeqs7GvLyFQq3Url4MTXhZDLTk4kK1lFY1oDXHUNSahIxLh9NzdJOh5twayUVDa34vF201FVR7wuCyyF3QTeN1aUsL27CFeERVqbclFsSDhOnmqOXVBOS+T8\u002F1UNIpgvDaGPlkkKKq30kpOWQEmtiuhJk7GSIsSuOjpUy\u002F1e3EpRnR6W8AHo3192uJpHOLvzOSKKjEMOMJePKwjBMUYpHEAh10uZrpqKgmpZuF8mJEYTbym25I1NzyYix6GwsprTRh0\u002FmpejYBNKzc0h1dFAqeTr9bTTJi++Kyi488RnkxXspmLuMejHut4ixZEFlG4GmIr6fXY0rJ598MSrHRpm45HmXlpSIq7OBhvYwTmeYTvVMFKNkSNaFSVEhqkuraW5qo6u2ktq2Lnyi\u002FG+oqpH7RuR3sEVuMh1Q3xpmhRg7PloaoMNnYUofJLvg3RUBFpX4Ka8LYa0tvdwvwUAnDVVeYtPyyU1JJDXaS1NDE11hEykCdTD8QUJSpifKgakMqzJvqMdTpNwbEY4Aneq6X+GGw4W3tgRlgC8sWMaKtnQmjErHLcZJwxVPsqyFsjKT8a1cRnFdN9Gy5nAYbqLkeZQQ5SDUUEp5YyONYqSrLqmkU9ZFqakJODoqKaurRSlOxD5MnIyV9Hg\u002FzfUVFNZ0yT0QtuVFb5qAJqAJaALbFQH7eUUzbV0BTHlH9rbXUC3KefWtBu2VhVR1B3GlpRJPq7wrNdDZ5cd0mnQ1VFG0rIgWV6Q8g5KI9TjBiBClfSpxcS68RfNZXOvD4eiS9dUC6sMRONhONvVcd0VD99dQ9TGiEgEFOlAIK1+ScDcIQ1Q6kChZ61k+ugMePG5xVpiwPPftd9pQN+0N5ZQoHUhCBumyzmuprsH+5+aKYqqDJtEZaUR7q1la0oRf\u002FTN0VBxJKdmiZ4mgaekcSlp6KwKpC3ztbVjOKKI8Uo\u002FoA1dUrKTZSCIlNZlQdSGlZbXyDlRKaV2A2Ix0Elx+6iurafc7iY7xiG4xlsS0TFIS4nAbLmITU0n0eGkoW05ZZyRJ2fnkxHRRuLSA2i4PkVEuWau24ENvmsCWTcDcssXT0vURcMiLcmr+MEaOHsXwQTkkRVjUq\u002F867wgSkRCJ0xMvD6MU4uOicIRcJKRnkp2biNtpYcZmkC7KoaycDFLifFTXdxNUX0psj\u002FdVDAAAEABJREFURZKSJXGZGSRGReLv6iIob21hsU77\u002FAHCMtk5DB9eNZMZfZLosybQn4CJw+khSh56DpqpaXeLQS6WSLOVVpJIy8ghKyud1LQIOpvrqG5oIxyXSXp6Flk56SQlxMhCzMIVnUhyjIOQLMySho9kaFYcYlsgLAobry9AECduVzfdMhZNhxMTA19jLT6PG0ewiw5vGJdHHrw+PxKFZCQgSlNvdDLpokjNyhQZ4kO0Bx1YjniiRLkdn5xMpEOug2GMoJcubwDD4yCg\u002FsM7DIGIFPJys8lMTSE1OQanFcAdL\u002FdLWiKpQ4aS0FhCcWM79aWNRGQNIC1SFhir1x7obVMScOGSvgrIvKSUWcohB1MU0t2WA7fHQ3x6GhGBDro9Axk7PJekSFloOiKJSUgjWxaNKWIcCQf8+H0hQsEgARkr6mPEhhi2gt5WeSnoxJGcQYYYRjKzcshITCQ1NZ4II0i3M4dRw\u002FOljx3oqZBNtymY0o+IdjrcHcAZAQ5XEPVRfPXVLnIbYob8+NVzSdI54lJl7kgnKzWBmMgAXvUfUM0BXGJ8VF\u002F56LUiSHR10xliVT8ZsZkMHjaasaNHMCgnkWirimVLS+TFL4zpiSM5cxDDhg4TN4CMJOlv04FD7vWQejExpByp1xCjSEjkwOnGMEy2xk2aImJb8rLVSl2TIfdTGPV1UEHTicsIY3liSUiIwAo4SMwZxODBeaSJwrerWeb1yjpa2h2kJcURH2Vi+OpZsaKU5shs8rOSiXCZUvaWtIcJurMYNzINGkspVi\u002FnpiJgyAu9A3eSyK3WQzGmrIWC+GXulyGIaVry6PBiGA5M1e9sps2Sct1uHGE\u002FAVFe25LJwZKHns8XkPdlJx65Jiqe5PQcclPjiHJ4CcankZaZJc\u002FUDFJTEqTfgliE5H7xy8twQNZsBqY8MwMSKkXhiEsTI1c6WSnx0kdyX3jBcDhxO8BXX0W33Bv5uZmkyQtutjyPE2OTSXT78VmxDBoxkIwED5bllDk0ifTsDKkzCU8gIGJFkZziEENZIysrG2kNJJGWEEWEA6mZzb\u002F9nBoMg9KmMLWdFmZvfoVYbDzMrg7jDYC6ZtVmoO57X0slJU1dtDXWUFFaRkNHJ3WNTTS3+zAMw26w5TQxnKhvicMKGxKOOFP6VvombMozxMA0WL1ZIoMnkqiYaFsJUeOPkedOPIYYV8OhED6fT55RyHg0MeX5liD97zI8xCSmkJIYT6QUZkrdBgayKCE5OY2sjBQSpb8CvnaRrQtL1lkZ6TJWcrJIEeWFx0Q2SS9HvWsCmoAmoAlsnwQMQz0HDAxZ69rPEcMQEB4SUlNJF51QsjxjnH4vViiI4fBTu3wZZe3RDMjLlDVABgmRLjCiSElLI0nWUiMGuFm5ooq21nKKmtIYMigJhzzj2F622HwYeDjEutdscey+Ej4C4qIkXC365KR2WSw4TT+BoDjDUE9xDMOQZ31A1qJtdGMQ8vtkTSLrBCOEZb+PRJAk77hpqn\u002Fi42QB1yULDomTNaTPH0B9Xb3LFaCzmzW2kKwpVD87Vahh4omMJiUjm\u002FTUdBI9Qfzt7XS0tolexCDs78YbRNbIEUR7IoiX9jgiE0iW9aFad3hMDwnJqaREh0Qv6CNK9IwZ6RlkZ6cTTzUr1Qc\u002FZOFpyhrWp+rTThPYggnYS+ItWD4tmk0gTMDbRFV1ixgzksgU5VxWehLRePH7vARNEyuoJsKwTJuG5DAwDAsLdXbY340fCgexxJLhF+WfK8JE5kEkgaSVdFZYvBYOh0Fr6fd8UdBBgrwwRRGQPwMpBr1tWQS2FGlk1OCJTiZT\u002FRdp3hDyXC00isKsw3Jj+DsJqEWUjM1Ql4+w24MnwkWwq52gKBQteUgG\u002FH6ChiFKm1ZqSlZQG5nHoPx0YlxOOiqXMntFEzGxMUSbYcS0Qd8mWcQg4iAQkHEfEUt8QjwZYqxIjVMKG0kl94ThdBDs9so9EhBlQkiUfX4coqgznWrM9zgZ8qJglXh52EfExJGZnU92ohunSmMaGLKIU580sGy\u002FIYqmoISBGZfPkNR2ypavoLwrlpz8JFxhSyrW+6YnoPoqhvSUGKyGYsrVp3iCwtrfQrn66HXMQPKTTLqqC1lW5CVv3FAy4l2yaJQ0Shg5WXY\u002FgmH6aGurprCogS4jjsgIN8j8h4wVU5yv00tQxqslC\u002F+gFaKjYSWFJR2k5eeTkxRhz5Ho7RcRsCS3pZ44yqghyr6gKOwaaldSXu8URZ0LustZUdpJ0BmHx+2U\u002FrEwDMmkdtWPfY6wxLlwmpJFjJZRokyMic9h0PAcElX5Kr247tpSqtpN4tKyycnOJi0hQhb6XXTICt1wuEUJmUhSYpK8yCXKe0oUCVGRJEe3U1XbSHOHzA0hH\u002FbXBtV45QUkCrfHIfWy9WzysDdFSd4hb0YG6s+FwwiiFP7RcQkkJOeRm56Ax9tBdWkFraQwOD9FDEyRxMYlkxKupaiojPaoFBKEsUu4hx0J5KQmEOVvorZD5nDpCmNLIiJjJOCII3PQeCamNbNgwRKK6nw4ZB63RE71QhiWF8Ng+0oWLyym1R1LdJSBLJNUrLhfYU\u002FMI5tGqkpX0hoAZZztbCynpNlBnBht43rXcEresDzPTHcEodZWOjvaxXXS1dYNZhd1K4spqApiemJxy\u002FPN6Ce6ymvPfcJDaqAnzpIeBLfcW4FAB6oYtV4MiNI90FFFcUkNZt5I8lNicUpZKj\u002FqfpIywvKMs9R8KYbDuIRkPE1lMj\u002FWYaYmExvlkRd4VaNk2sJ2EZ2UWIPpQ53sLk7e0aVF4A9BXrLJ4ePdDEhz9PLpFV74B4Ne6svrcKbmkp\u002FsAmc0cUk5ZIRaZJ3TQpfkMBSPyDii4uIIVK+koaUD9UGpYEc9VTU1tMVmkuhy4rBr7CnbCgdwJ2aRnZPLkHHDiWuvoqK2G8Nbw8LZS2lyxRMTbci6RdJLp1lK4HAIS+ZLZDI0pKz+pC25sORgOyLxOGUd1N5Ae3cXXSJPZ1c3QSlK75qAJqAJaAJbN4GfLb08S1TecFCta8P4ZS0h9nrkcSLB6iESxpLnmaWeJSpQncMOknLTifP4aKjrwC\u002FvR\u002FIIwpBnmF9lsTykDBlAfGMJS5aVEMgbQW6MFClxUuj2sQszImOlrdLokJxMcepMBETKhXCUEHu3MHE5IkhPM6lXX1Hf2ElQ8vu6WmlQ\u002F1jhlfQhA5c7ktikVDJyMkmIiRKDUrgHqpSl+seQdb2\u002FoZRliyvwR0QS41KrAqC3j1m1SXlSvt3PKkzySyfLLutAEdc0DRxOZH1g4oiMJTE5mezMFGKiXKhlh9ItIus+SSaSB8XQImI4XDgc0NneLeVAoMuLz+8kIsLoyeNx4UZvmsCWTUDujC1bQC2dIiCTilh5GwsWMX\u002FhIhYtWsSS5cW0RKaTmp1LQkQisd0VFC1fSmlVNa2WiWFPchGkpGaQbFVRuFzyLRQFM7kMTY9G9NBifabnhdVySHo\u002FXskXlZRCpCikGhvqaey2MANhVk2cShTtNIFVBOTpGfLLw1vOsjsjE8kYEE\u002Fbyjra\u002FQnkpQaoLFjAooXLKW10k5mew9BsUaJZ1RQtW8ji5RXU1nfIIDRor60URcpKmloaqVyxlEXLKglHRxNpddOsfrOjK4jRHZKxaPTULiswT9YYhkd0UFdbK66O+qZ2fGFTnv+WPITdRMdlkhvZSskSGftLCljpS0Z9p39SRFie4GFCogGMTE4lPTUKb3O9XUatKD27ZMAbhO0FgTRL6rOwPGnkJjtpLpWyFi2nxhdF1vBcjJoq\u002FMkDyYk17YWAJNb7ZiCg\u002Fgs5Pm80Y9O6KVi6hMVLFrN40QLmVEczZdpIkt2NFH0\u002Fm9L2LpqqiyV+BaUNFg4zREhGhNoxpdtDDlGqR8lisZvW5kZa2troDoYJOWJJSUkn3ruSAlX24qWU162kuLiU8tpmmmploSnjqKjeT6hnUKC3n0dA3cFOOqirEqaLVD8uYml5K87sQeSpj9\u002FLwj\u002FS6KSlqYG2jk68AjysVuJKASiLflRnSiEhMX6GxYg1cGgOMb5m6uvq5B6uoabFj+lg1Rb2VrN8wUL7ublI6ltW3EZs5gDyk5yEu+pYWbxE5ii5rxcuZElRFW1WPNkDBhDVUcESed4uXryIBUsqCaYOEfli8Tgstp4hYGD4qlm2QNpX4SMhO5tkM4HBo9IINDdQX18vrpG2ri687VUy9ktpbKmjomgpS0vq6RZFbHJKJD6vk8TEeGLVf\u002F6J4SrgjCNj8GiGxHdSvqyQOq8feWdbxXwze36ieOkf+7lkYHniSR80mR2zm\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\u002FJt+Ebct2\u002FBbHFz3oQFci77FnytW0hDtBiagCagCWzpBOyHANWlS1m8ooiyOq+sdyzUP0Co55NlgYEpTj1JkPUChAIO4jOHMH5IDI2yVlbvQNEpqUQbjRTKu9KCwgbM+MGMyGijtMzBwBFpeGSNKEWx\u002FWzC1VsEnS4YfBqMOkfOM+R6Hnglrj8IgWy6IkkZMJpBEc0sn78QtfZbvHgJhbU+IuIzyI7x0SzvM7W1tbLG6JJnuiU6OmyH9A+yIAsBRkw80e4QHfKuVN\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\u002FOHBFpZI\u002FfBTDB6STkiH3xcghZMV55H5JY9iksWTGReCKiCdz8HAGZWeQFJ9AYmYWiZ5I0odNYObYdJwOU8a+hWVEkzthV2aMTCMhOZEoh4Xb6STkiCFdyo+QBYldrapau01PQCYgMzKBrKETmTI6n4zkFFJzhzN9+lgGpEVjhN1kTt6TPaaPJDMhkeSkJJLi4hk4ZRojsmUBaDmJSh7K5DFDGZCRwoCRIxiUGUdy1iDGTR5NdlIisfFZDB01nAHZqSSnpZMYHU+2KHl33HEMORlpJKvfEYk07ZeDTd\u002FA7aRE6UeHO4KscbOYPmGYcM0gK28wI0ePZkR+KjGeCKLisxk2ahC5aXGkSB9Pmjqc1KhksuR5NHVYEhFOeSmLyWbMDjswMCaS+PSBjBszQJSwccQnJJObm4RTbkbZbagR6aOYOG4wWWlJJCSmizJzHKMGZsj4iGPQ1J0YL4bM9MwMMjMzSZPnpifCI2Mll2Hy3BwxKIuM9GyGjpE8Q7JI8Lgw+gq2S98KDvIik5SeyZBJOzFxcAoReEgeMILRg+Jpq25EBjtpyfFExaQxZsZOjB2aS1JSsvCJFGMhqPetqDRpe1wsLrmIlZelyWNziZd7LEVe4sYPzyLO5dhCuMhcHXaRNnIau41JFWktwu440gZNYdbkHJm3Exi1995MzHTJiz84IlMYOmkqw1LjSEzLZczESQzOicfbHZC8xma+1x3Epg9izNQpDJM5J0UYDxo9iTGD0onzOHFH5TBh2jCy4x0iq4nTE0\u002FmoCEMHzGYnMQ4YpwmLrlfUnIHMmJ4DpnSh+kDx7DjDkOIdyeRJwymD4oVRblFKG4QO+0+nRyPm8zJ+7DXsDgsabsaE+NzksS4lUJ6RjLx2ROZOWMSQzMSZAwkEp+cRMrQKYyRezMyBBHx6YyePIK0BA+mgSjVXZInjdiYSBxs+TeG2JPs+WPKYOl\u002Fp8HBo10kx5iiYOAHmyW974pMY8ykkeTEucAwZDdQyouE7GGMGZxLXqbMQxOHkhzrkbVEAtlDxzB6+ECZa1LJHDia8WOHk5MsbEx6Npn\u002Fwu50xuy8O2NSTAxhFrYiZLzuyt6T03C5Ehgic9KotDhhn8WoSTswJjde6owjd9w0JgzNIl4MYdmDxzB2QDYZSWmSZgTpCW5CZjQpeeOYODBZ5IkmY\u002FAIhg4ZSF5aFG5XGE9UBIZpygKJLWObtxReegeefg0eex6eehaefxpefgJefwzeflSMIg\u002FDJw+KMeQ++Ope+PZu+P5OmH+PGEEkTeGH4G3aMtqjpdAEfhUCuhJN4OcRUMZylXPs8HxS03MZMWk64\u002FJSiY9PIHvcZIakxOEKmbIuGcgkWeMl5g5h2JSxZMcmkpQ2mHGyZk+LNvEkDWDiDpMYlJpirwUwXZj4CaUMYbC9XlG1bE\u002FOglAyjD4FMnMhMUvOO8CY3SQ8\u002FAMQluHAGZvOwJETmDB6IBmiu8jKH8LQ\u002FByy0jPIGzKE\u002FIwE4uJTyEiJF71KHoMnTSAvNhJHyEFi\u002Fih2HJNBdFIOw8aNkTVGIgnSJ+Nm7sO4VHnG99Uo6w13Rg5J\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\u002FqvoqT8Oj4RFISouRewd7kVsIjcqekS13pKcQ6LBrKSvEl5jIgwSEKKjuZPmxGAmrx7oiSvkqW+Skzg3QZKymJsfYcaFlRosBMJSUl1e7vVDGiJcV6ZGGXTEK0U8aEiTMinqTEWLvfoxJSZdzIfJicLMYSGTcRTgw1NuOTSFPzq4y5hJg4mUuTesqUutJkLCdFO1aNCfT2swgow2mUWmQLU\u002Ft+l3OyKHSjPA4QQ6LhiiBG4tPkpSBF+idF5pNIVyTRsYkkyfPLqZ5HzmgSkpOIdcmc4ogkLimFVLk31T2clhwrBhC5\u002F3ulMz2xJMm4SJP+U\u002FNEarI8H6OcmKabOBlLfTKoeSdVFv5RLhFDnptRcUmo+UuNhzSZq9S8IObQ3lK3lpPMy45YYZNGqrQhPqpnrjLcsTLfJhIZasfr9WHJdaTcHynSF4pHmmIvc7bL10l7fSexqXHERst9JO9y7ug4+z5yOQzMiBgSpdwYpwODLWOzLAfRCcmkJERiKKFkTFnuOFKkTfEeN\u002FEyFhKjZdyoIWKYRKuxJnN\u002FWmoycZEmLRXLWNbsIjEhkWiZOVSyzdcyF7Fq7PaOzZTkBFm7OeQ2MHC6YrCfpW5Dqg\u002Fj7WqlpqyMysoKyksrqAsmkpkUQ6wYH2JFEZ6WlipzWTIpyXF4zAhiE5JIEsW9Wu9ZrliSU5OIlvWeam+KhKuvs\u002FLIC3aq1J0u853KFyvzYmqK3EvyPFQ8EtV9KevHxNgoHALCIc\u002FOhMR41LOzq61LXnYdZMo4ifb08hRJt\u002FQ9LO2IjTQ4dqKbnBTHOo0fPW0wcXjiZazHEWFYMhJ6Qi3LFMOT3D\u002FCIT4uhgTFyG3KGsDAFSnhKWmkZ6SjmCbJmsMpzFm1STliqFBrnXiRwQ6W8WlEJ5GWmkCE3F+RMh5T1XhMSZa6k0iIdWHJOI2IS7GfTakSnhgfL+HRRHkiiRc5oiNkzOAkSs2Rsh6zOluorSijvLKSspISaoKZDEmPwi1GH2m+Xe1veiishFc+gY\u002FngCh9OPEoOPkkOOEUOPY0OOJMOETcAWfDPufBXhfArAthxsUwXdywwyDUBUWvQvn\u002FZMIO\u002FqbN0ZVrApqAJrA1EMjPz0M989PEeJEsa+iE2Eg8ngiiZb0TZ+uNwKXWeAkxRMg7UHxSItFOE8xI4pJSSYoWvyOS+KRkecZlkJ4UjeGtoqTMT+6wXCIJs0U8Y37VzpAWu1MgMQ0cUnE4JOdYuc4FtzzUJWjNXdLLM90Vk0CKrLXS1Ttnr07P7XIREZuEep\u002FJkPC0pFiipB\u002FiRB8X43aKrgWJTyA5IRrTEUFMQlLPukD6MknWtqK26FeVrDcishmVH6KqqgkjKlHWh\u002FFEynpGMhMt6+SEmAhM04laF6ZnSH\u002FK2iVZ9b0DTE8Ucclp0s+pJMbGES9rwVSRKT05FldkjKwxk0nPTEetPROjnQTqV1Jl5DAyzd1PBu3VBDYhgU1YlLkJy9JFbWYCSgFoO6nHPiutrPhl9U\u002Ff9eqzHWEf7DDx2ee+PHK2ryVc7bZfwtZZlkqgnSawDgKrx01fpDxwZRzJLkNJ\u002FLIUso8SII98SSRXyr+GU0l\u002FGC6ha4zrsBFNxoDhTNtlJ4YkK2Xc6jyr0koN\u002FXdbvvXK0JuyV5ZVZYigdj4J701hn\u002FrC+s4xg3dlz0m5RNrl20n0YXMTkD6x+RvSW73+nipXjwU7vjeux9+TQgaT7Crd6rw98T1hEtobr67X53rL0qdfRGA19\u002F6c+4rsH9brV\u002FdYb5\u002F2pOoLV1er\u002FX3lqtBVrjefilvdxz2xKuwHridqHWOhN2KrO\u002FXysTn0CK\u002FabDqjyJ8wibyYKJRhWIWt4cLy4uaJJ3PEJEaIwTnC7H2xtcuRSVIV1evvvVIhW4Tra8cqYfrkXHVeFbO6n8MWhsNDUt4wxk4ax6C0GBwStjrl5vGtlrWvn\u002Frq6b2WSxFbDPXxpOcPFn1xNjlDRjFuzFAyxSDokMi+MladV90vktne+5el\u002FHbg6ravSq\u002Fi1u16c\u002FTkES7O2BSGjBtHXnL0GgbHnnRb9lHEJz3BZA3bxDpF7mWxdtzazPvie8NXzzNWX0y\u002Fc2+Z\u002FaN686mgVX3YF6YCJfcPw\u002FvKUWdJILtKowxbTlGgZOQOYEBONtmDxjJlwlAyxOhlSj9Lst9+\u002F3o+LCmDvXcUw8eRMHNnmL4DTJsOU8RNFjdxJ5ggbpy40RI\u002FegaMFDdiJow\u002FAiaLUUTWAdSIAaRVytqIVjU0NLBixQoKCgp+NFdRUdGPxvv9ftTXlPxook0cuSUWFwwGbZaK65Yon5ZJE9AEegio54N6Tqzb9aSRh7zs6rnS6+zgXr\u002F9POr1y\u002FNElRM2kxi37wGMT3Whlo128u3tYIg6VZ7Zq5stoCx5QMm+Omwtn6RX\u002FOQkS4Y+psorfsVWOYnsSaPCevL3XUvKNfvJTtuTZtXR8pA6aiY7D4mRvgn3pO+NXF2OlGTnFZn76lRpesP60vU\u002FS0GyK5nE2enCGInDmDl9BImeH2u0Klg7TeC3JyB37G8vhJZAE9AENIEfJyAPWSOShKQkEuNjiVD\u002FBf7jGTZ7bERcIgkxHrVy2Ox16QpWEdAeTUAT2AQEDPVfXwkynybE9BhA1lGm4XQTFRtHtMdp\u002F+fZOpJsU0Gmw2X\u002FR11iXAyRri1GXSyMDRyuSGITEklM7HHqPzedDkNeV\u002FkNNguHW+QRThEux29Qv65y\u002FQQsTNU38T3jRI0XNVYcP23tWX+Rmzqmph7qu2B3MXRkpEFUJETIWsqjXAR4ep1bzn3OdIBLruU+ICIOUodA3l5g+MDbwk9tLS0tvPrqq\u002FznP\u002F\u002Fhmmuu4d\u002F\u002F\u002Frftv\u002Frqq3n++edRSvz+ZTzzzDNcddVVvPbaa\u00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duPR5+zjPI5w\u002FKfGURDFv4\u002FJrhz2G4KfP4tsP+8Mm4U8+\u002FkD0Gg9vEvO6TdbRlmPhkft6U42NrKsunGMhaxS9n\u002F1bGoeeZGl7\u002F65olccoA0vs+bSlVq4Q54nIxPWGsjhrCbbWEWqoJy\u002FhWNhJH8hCMtg8IR47G5Qphxo7C9H1E2BiGM1IsA+E2wp2tWF7x95bbXwAJlbk6jF\u002FmiM3LM4hf+qx\u002F3b\u002FEb9Ut5LO3n+Gxhx\u002Fi0Uef5tm3l+JVQDaqUD8tjd\u002Fw0nPvsCIQTeRPGYk2oOzWb9\u002Fm5edeZ0GwX+K6L3jxlQ8p6Re0zXuDxTz7z\u002Feplvn357c1SEP59zzz4mLKVtZT8MVTvFVUQfvGFmjVMvvNF3jmsUd56KFHePzpF3jzMzESqnKsIN7yj3n20wpC6np9rrWSgtef5KuCGtalNm8v+oa35tTS4Vd31PoK+e3Ci56\u002FiDvnhvgx6aygn9KPHufTyv6Dd3PIXMzbT7\u002FBis1R9HrL7GD2E5dy5+yAMAhS+MyfeLd2HRPievNvfRGbU+KObj9qPvdvZc\u002FgPnnVOiIsukn1TO4L0+eQ9Kl2Gz4OgjKXaP32hvPaNseW2fPZavVoXdNZajEvQ4S+s\u002FJrJ8+lNTmtj58O3745GYZFS1s7S4rKWFZc\u002FtOuRNKUVLDMdsov7ifyLZX4spU1mMqKre9TfW\u002F2zs9q7jaUX48JPSbUOPg5To+dLWvsbF\u002F9Iez79m1kHWH3n2rTNtKenz2nKAbKbV0c1DM1HLZYtzMwonJxJCWCGSYUMjFih+GIj8TyxOJIzMeMjCPscGO5ohE7mJQTkutUHNmH4EyTfKEQISMep7pOz4SwxOMUo0g6GGFJb\u002F3AWSKPkouf0xcbm2fV+OUXbh3MfucR7l8ST96YHZg8vJN79\u002F8rTy4WA1KwgYLltYiPns3CX1dESZOMFVF2t6xcQWVDN121ZZTVNlC46HWeqYggMzkKZS9SHHxiYCpatIiilU34JJtdjreVyoo6Wltrqaioob17XWrwet6\u002F4ywOP+ZgbvrezmUfrIbXOPKwByilbwsT9DVRXViLzw4K4+topLqsjg67vjDe1kZqigoorKylubOfQlryVVbX0+HtaWF3bSkrFs5neZ3I01nP8qJa\u002FNKndrFy8FYtY8H8hayo9sqV7NIHwaYqlpc24O2oZMn8pRSvbO7HS9IQorupnKXzllBS09orI\u002Fhba6iqbaStrprq2la8LU2UVTfT5e+RReXsql1BdbNcxwzl0NP2YVCEoYJ7XH0B8+cvYllZc8\u002F1Oo8hfI2lLFpURG1ru8hlUd0Qxu8NEPCV0xjyi3Q9Ga2OesqXLWRRWSshf6vwrKLZG7RHZU8Kdazl0ydu5a9vBskeOY5pU8cxNMfBO7+7ksc\u002FKAanG3fObuw5JZ8olVxcuKuR0sULWV5SQ0efVUSMA6GGKqywj7a2OgoXLqKkrnOVMSRu4HB2m5JJlMchJai9lcrlS1k0bwW10jUqZA3XVMmiyt7PsoiRU\u002FVJQXkvFxmn3TLOyqtapP2rc3W31lNT1UhnWwf1JUtYVFhN66oB2puus47SZYtZsKIKX5\u002FsEuWtm8eiDgdGqIHC+dXSp20UzlvA4sWlqwxKptNF\u002Fq77Mi0\u002FWnL07SF87bWULFjE4kVLxC2mSI3TnoErxtUGKpZLnIy79r52hlqpUrKJkbalupilC5ZQ0bp6DLdWvMOJxx\u002FEa8uWsbyqlbqCxdT0+9CJJfNYW2UhNU1+miV\u002FdUMHrWWLWVywkiYbmYXPvkeXUlrXLm3pk1WdfTRUFrN43jJqu8N0N5bJfd4lESE6G6tZ1GoJ00gG7\u002Ft79st3QkMRCxcsZom0bcnipdLnjavGj9VdzYp5i1leXEOHlICMPG9bA3UVjfjt66CUWUuN3APd9n0bokPujZqG9h6ZxPhcXSz33+IyGUchWqRNVU3CIdgk46uaLtookXlm4fxCWu3y5B6rLmBJtd3InhAZC4HmSopkrPUEbBlHS8asmiu3WifzoC1739nuddWJ2tlcNA+50TZkLKhkG5JOp9lWx5XpMA3W5yRqvXHry6PD189zw9noMrZ2Vk6HSbfXx4LSKpZV1Py4q6xhSVk1C4urWCzpl5ZLeuV+It+S8mqqGppwyHuKQ25W7fR90zcGDD0m9LPrZ84Jkg1TDn1jSZ9\u002F23lFumK76w+7zdvQHOaUBhnyYro930tbOwPVf7Wd1ToAABAASURBVFY4LIrUtZxSVrpjMSMjEC0lllwbEQmYES55b5QLd7wYMtJwxGfYzvQ4esoIOSU8HYcomsMhKVOcESPXkS4pQ66JxIxLwXSJX+LWrDuEUmSZ8qB3mOZmftZJ+Q6TTbPV8N3s77FG7szMGZOZuOPxPLTwCqalOqDpE6656l0a+yoSBVf127fz2NdtIErs7x76FzfeeTf3PvEyH88tZ8X7b\u002FL53A\u002F56tsFlIuyv3reC9zz0FO8\u002FubrvPL4vdz9ylwqWyyoX8Lsl+\u002Fj9ltu5qbHPqGsvRvplb5aes4r3+beb4\u002FnnZvSePSWz+k1OYDpkfho+rfe21nN+0+8zjd1EmW1Ub\u002FsJW594ivmV8o1jZQs\u002FIgvvnyNL798kY9WlPcqYGHl3C947t0qWr0dFHzzJvfffB+vfvoBLz3yIE8+fC\u002F\u002FueFtqoMiLy189dz93HL7S3z2\u002Ffs8ePNtPPrafDoNi+D3D3Hljffw0CNP8s5nb\u002FHYTffz+hfLeurolLo\u002FeYR7HnmeV956h2cfuZNHP1pGlehkmwuX8Mb9t3KLMHjs0xLal37FR699TXOrRNKzlbz7OE\u002FO9mEZHRTP\u002FY5KQ4VbLH3pQW6\u002F\u002FVE++O5jnrv9Fh576XNqVFR\u002F522j6vNHuePeB3n+zTd5+7kneOb591kZ4cAwVEEOTMPElDyNy77jpbtv47HXPuLd557m0Ufv5\u002FZrH+bbztVGCUmGf95T7H5SB\u002F\u002F526HsMnUa06ZNY\u002Fou+\u002FPnF04mJyKIV5T0obLvWFpcjU\u002FMGe0rXufe+x7iuTfe5f3n7uPOZz5lcbUorR0mDk8NH7zyPE8+87qMj1d49P47ePijUlp80F5dy8JFDfiDImfF\u002F3jrsbt48HXF5wFuu\u002F1eXi2QMpRAfa7jY2647XWq1XUwQOWbN3PHix+wQl13tVD64ct8sqDVbqsKQqSrL5\u002FPC3fdyd33PckLr73BKy88xt13v8C8qibUWKyZ\u002FwUv3HM\u002FL3\u002F8Hq89fi933\u002FUcS9t8dnanewTutlq6az7nzmvv4t4H7+T5z+fyzt3\u002F5u6n3qXUkmRieCibs1gMYl1y0bf7aG2czxt33MvDTzzIg\u002Fdex73vL6ZMjHK1hV\u002Fx1F338swrr\u002FL8U49w990vsaihE7oK+Oz1x3nwgbu446m3+eqdp7jvjtt54P2VUmgHi9\u002F8iEbxvX\u002F\u002FPdz\u002FRTWNr17NvW+WS4jag3S3fM7Tz73H3M4uvnvo39x832M888JbvP\u002FqY9z1xEu89NrrPPvUM7z04jM8JvW\u002Ft7icNpW1u5T5Hz7Gbfc+x0fvvcKTjz7OQ\u002FfcyC2vl9EVDGOKscsl48igg9J53zC7CjqXvCrpH+Dhx5\u002Fmkdtu4u4nZ9MpZbXNfpq77rqbh159l7eevp27ZBwsrA3S1bCCt9\u002F4H0uaJVGwluLvn+b2V5ZQ0iDX4ZXM\u002F\u002FxtZte04K1dKvffndz65Ot8\u002Fs4zPP7IY9x\u002F6394eLafUMNsnnngPu6553ae+WwO7997NTfd+zKFFjiqnuLf971DpRSndn9XO58+9SwfFYixRgVsIc7jcsjzQu4J05Dz1ulEdEw5OLTbavvwt+07EwMLpx4\u002F2\u002FX4MdGbJqAJbHoCsiCS9Rouh4nzJ5xhmfLCa0BYpuSQQThgYErmn8qnyjZNfQujN01AE9h2COiWaALbGAFZDmxjLdr45mzVDGQ9hjMKPIniEn7oxMiBW8KV86hzPKuu7bh4DBVn+yVepVHux67XlV7lsZ3I4Y4D0yUdsTWRzRFl9njaXr6ZW+95ifcWNpM3ZiJj06QZ3hIeeWoZ3eLt2zuW3MpHlV6wwlQ8\u002FwQlHdkcePjh7DU5i+H7\u002Fo7j9zuUffebQETrEt54rZiYcYdy3Kmn8btDxuJe\u002FjIfllbg7W6i6etnaRy1K8ccswu58WJY6qug91zx1st8sO8x7HHyzez0zD\u002F5oOffxntj+59M3GYcKa2f8tW8NtHCdlL\u002Fza1c9+ZCygvrobmOmu+XEk6bwuAoH+99XE55k+QPlfD9N5\u002FQkRuFVfk\u002FXrv\u002FE7L3OpQjDj+W3x05nc55b\u002FLoPQvpdJj4Zj\u002FK+efXs+dZp3Lsob\u002Fj3DN3YPYh\u002F+HlpSZm3WM8\u002FV0dqfscyzFHHM4B++fw0aMf8H1NmMb6b3n+w3pSdz2eU884gZN2G4bzi5eZU1hHY3s73z9bw9AdDuLImUNIMmsp\u002F76MgD8kwvXsLStm816VGkuNfH7\u002Fs1QbEl7+HH854j2GnnIeJx1+DKeccRStD\u002FyLZ75SqmaJt\u002FcAzc3f8+TTC2HKqZx+\u002FGHsucMIBka+z9tiVFDF2MlMB86O5cx+9UmK8nbkgGOO5Jij92FQZzmfP3gFFaEgYTthz2HpizcRPu93TM2N6Amwjx7ydpjFrB0G4goHCFW8wufLV9LQuZIPnnyX2tyDOfGUkzj6yD0Y3v0Or85ZRIvpxBH6lK\u002FiBjJkh7054ncnc\u002FJO8VS\u002F\u002FhTf1TdTVVfNh9+3St0r+fz1B3nVsTtHHn0ox559MWdnfMyRN7yF9Kxdu31IG0ns9VcgqCHczFe33MCzC7\u002FmmxJQSu\u002FvPi7Am5xlJ+05hOjuauD9f3+HM30Iex1+HCcdfyBDgkt55s1C6gu+48uXX6F1zB4ccsTvOPPcM8grfZV7366iu\u002FALvihaxqfvf05lWym3PHM1hQOOlDGzL0decCHO247m8S875H3RouKNt8Tg4+up0j66iUsdz8GX\u002FB\u002FH7zWLmEVespMyyepcwbcvvkpr+mQOPu5ETj3xAPI7ZvPYy8toqK6muuQ6\u002Flg6kFl7Hcj+x53BqfuGeeg\u002Fd\u002FNxk4vRhx7MTgzlsAsv4vwZueTu4OSKq55miaov4Kf+g\u002Fv4oHkwY6MCFD\u002F3EB1GHvscdTxH7TeNEY3Xc\u002FTHK3FPOoxjTzuN3QZH8vmr31Ne103VvC944j0nk\u002Fc+gsOPP57DdnJRseh2bvm+jZAYnQ3DVDVg0k2J+jq0lRA55nD+\u002FAeR47BIHrjvAdL3noQzsJBnb36IosEnc\u002FZpR3HkYfsyrvlJHvv4e+rdMbhL57KiWGaYpkaqv7uda15ZSGNNG9QUUzivmXh3Kyu+fYXHy0ez98HHcNgxx7DPoFrmvf8Qt1TLvdFdwzdPXsGi7AM56pB9OPYvl5JyyeHc+EE7juF7YF1xLS8tVqIGxGD1gdTbzIBRHhWgnSagCWxhBKwtTB4tDvArQuh5qvyKFeqqNAFNoIeArOvw+y1xYYJBsGQ2VmEYFoZh2IlUWChk2X590AQ0AU1AE9AENAFNQBP4NQnIekwUqTgi2GKc6YZexSBbzRbByIP\u002Fxp1\u002FOpjxCSV8fP81XP3vB5gtOkkMp7TCiSHHvl3ZdyIcPSGmKGyHTtyFoQPzyE5NJCU\u002Fm9SMXAakxRAOzuPZJxdRsPArPvrwIz75dj6Lv\u002FwXH5Q10tgpr7muaewybhyThmQT73GtUQcs5vkXC7n6grE4k47lkn0\u002F5sr3lEB9Uqx5dkfFMmqfLBqWzqGqq40VLWO58II02htWUNTsp6wjj5ThuzB14EjGrfieJqVgLVlCSeVQ9h6SSVfBYubH787USZMYlJVN3qAJnHDYLozHhcOERS\u002FfzTxjJQu+\u002FYR33\u002F6AL79bzAqe5aGPazHd+QweOZGdhuaTnTWQEWN2YHCoicryNtoqPuNfnxeyYu6nfPzhh3w2eyHfv3A3C5pXUmcaoniewehxkxmcEYMj0oVdmcGqzXS6iJB0CB030TiBtg\u002F+xBv4KPjuc95\u002F+30+\u002FXY2S+X81rvLJLZ3D3XSXvIFc5InsN+eg8jLzSVn3E5MmvVHDg+FsHqTmaZJS2kBS4sy2XniDkyU\u002FsvJH8iuB89k5z13Ua89vSl7TrW1lZCR0nOxxtGB2+XC4QDMGKJcXXT4FvHkVd9TufxbPv34Az74cjbz5z7Kx4UllDcbknBfzpk+iRnjc235Bs7ahVH5i\u002Fm6pIXGDifRwsNRN58vFyxm+Yq5\u002FO+zd3j\u002F4y\u002F4X0EFwfsuZ46UsGqPGMep5y7l9U9bCLf\u002Fj89Df+XJ3VwUfleKz1rG8qhBTJ4gfFdlMKRtYeJPOoqJ02cxRPjk5Y1m1x2GYMxZQvHb71Kw5FuWLPqezz\u002F4gI+++JqlxU9x653z8fnAEwmDZs4kL9IhJaaz6x5DyctMJ3\u002FEOGbt2MZnSzoRywBmRAROU5Ks2p1EREu6nDji2xZiHXI4++07gnB9FQsqBjB22gyG5+WRP2AMh+05kogFy+lsboHgFP594hQmjcsnM3cAgyYfxtHGv7n7Wzfxcr\u002FFE0XugEEMzIomZuoV\u002FGXxX3l2HvIC28ynzzcz7bDdyTCCWDnHMmTMVAbkZZM9eiyjdt6HM0flMGH6AHJz8xk3ZigZzZ10d5SyvGwxgckTmTJ1KNk5eQwcdzj773Aegz1q9BhSeN9u4IgD9ZV3ZtIAhg3Jovz9Z+j85xzOn5aKVfIe99XsxLEHDWagcM4dNZUJwq57wQIaHCmMmOSnsUqYi+GrJvkgztjfT31nNQWV7dSlTCKdTgrmFzFyt3FMGZ9HVo60f9ZR7DljMiNsMUzhN5ZZu49jSHY6WQOGsPfpcM\u002FsNoiZxuV\u002F\u002FZZnX14AhGj+7CXC049gZqJc6l0T0AQ0gQ0loNZ1psz32sGmYmCs8XC0e+KHIXawPmgCmsCmJKCWcepHy72BEN5giEAwTMAfxh8QJ\u002F6wGaZbwjEtXC4Dw+ipva07SHtXSAwkqoSeMH3UBLZhArppmoAmoAloAprAFkhArcO2FLcF4vlJkUKE3SnkDpvIrINP5Y\u002F\u002FuIzc7y7nv283QTgkuYOiOpSTvZt0tYOoAeRKmDs84HKLX+1her4SzCJMkEAoQMI+Yxi7w1iGDx3CkLH7cfpVC7h8h2GkO0OEjAgipAiV8wdu7tt89u4iFr\u002F9AA888gTfN8DsK16nXRIa4n6wuyOJGbEb0eVv8mHVMuoSjuakSVMIVc3mxQX1dOWnk51r4hk2iKHT6vm+ei4vzy6nadJEstNjMLwBvNIWt\u002Frvpt7Co6KdiF7XXvf7WpbDcQcxedhQhg0bxvDhO\u002FPf+Qu4b79oAvL+EGm6cPfmI+xC9N7CLowV8LP3TiOYtsNwUQwPYciOh3D6o29y\u002FLihJAWDhCM8hDF6coYERiiIs+fKPnr9FqoH7As5qJT+NjFCzDiIPUcOZajIMnLUOM6eP59bThkgKXp3K4wV7CQc42C1jsGBGR1LVLg3jZxUecGARcBvkqAu6NmMCJco6l1iKBGZeoLs47Rpu8IXi\u002FDbV\u002F0O3ZXM+XYJjUGpz1DhYcKWD2v38UyaOZ7hQ4YybPQMDjrzHW4\u002FbCZD3EFCViyJUU48KrlyhhNXjEfexSzERoOhygl14\u002Fels\u002F+s4YwcNZzhgwcx+NA7mfPdk4xTeVY5NyOPO4tXnv+Uurmf0nnqiUyeOYTmD59lccUKIvImMsG1KrHtsaR1nqRknG6Hfa0ObpeHSGmdv60Lf+zu7DpiDOOGD2PIoMEc8M85zL67pSYoAAAQAElEQVRnKnEjdmRMKuRkZuBxqFwZkkedxQn3yGgwbaOVXK9z91Jb\u002FhkPf+5i9J4HMTQKMaqE8QXduAxzVQ63jI34cKuMI+EYTiApxa6sNz6KaKmn1v6xjDA9f71REYP4\u002Fb2Tef6RD2iufIu3nQdw1CSX3I\u002FSl043lrMPhIkVlUhihEFfiMOwiHCbGDLqApafsBgm5aKvYDzOOOLkSkqS47r3rg+uYNfLD+K7P06UtEHCgXZa4pwYjr70Un5cIq52Lz5XMomDR9G58gPeWVmJM\u002FcITpowmKqyBbw8p5W4sakkppoEfAFMqXhVvUYUbncsTvt+VT0ZT6Rn9Z2i+gBbcDeDzr2biFce5f36at5938mswyasHnPoTRPQBH6CwPYdbRhghQi3lhIs\u002Fx+Boi+0+6UMir8gWPkt4Q5Zyyi+\u002FUaY2c+vvZqAJrAZCFiycIqWBebUEQPZd4dx7L\u002FDeAampxIMG7hcTnaZMIhDZozn6N0nMnl4Hk6nQ17uLOKiIzl85gT2mDLcNoLYnw7ZDPLpIjUBTUAT0AQ0AU1AE9AEfksC23rdDbz3yA1c81YNRCWRkh6Ny1nN8w3RkD2KnfgPLxX3Mggv4pXbIGbVW6qoJGUt3RvbewqLajmWZPc4JnYYxMcPZdKUqUzJdNLwxdsUNDVhidJVdMWSTikve7P1O33\u002F9jcU\u002F\u002FE9fr\u002FjdKZMGM8xjzzN3guP4Zk6SbSqbvGv2j3ExIqs3ht44LliXAOmMykxjpGtL3PJs3PJTMllqFMSu4cwavBkfC\u002F9h8MfrmLmyAwyImDwiCQGFj3Fp41dovqVdFTzxseL+VwkDIVh2sGHwW0FJE2YwtSp0pYRDbx2\u002F+N8Z8VgSg6hIClVvl4nLwZWVDxRaTuT3RBJVJy8R0i+0UlOyj74hJqqDqJFSR7uzy47BY\u002FxJe+2BvCrYqw5zK18gzqp31DX4pSKN2X\u002FK8UI8S2twyfZskweF8O3jz\u002FHp1VJkqJ3d8YQkTmLxLcXMG9BV09gSy3VH9\u002FBE\u002FIu01deOGyRMFAY5M7mhYJ6WqQuCLPky6V892oJ5lrKiYRjr+X\u002F3judS14u7ilTHa0KHv3zhfzn5WpiPQaWKItCVjzRjknsE9Up71R5TFT9PyQdY+FbfFdYiRXtkLLf4JH\u002F1VAhdjZVjHd5AcvedrBjRhSpcRbBYAgrdQqjkgxW1A9i\u002FLgpTBGG2WXvcM\u002FTy0lkzc0z+VROfu5B7v6wnun7jSIyYSZp7\u002F6VB970kTxmGo41k2OIwaX1ltcoqygjYMfVslQUM18PHEfWgbuRGF9DU\u002FYwRkyewtQpA2ic\u002FQYvLnQRdDjE8BHL6g5fcwxbajCw\u002Fq27poYvn\u002FwfOTMP5+gx0ai+yMqOYnTsW3xeWUGrnbWKb+Z+xDuZE3DGZuCIXMJ\u002Fnyijy2dHwtK3eff1bM7ZSeUO0oFTRmFvHAZpR13DwFsv4j\u002F3fkrawScwAJCulqPs\u002FeUTYde4tKNDMgIGMDhuON2vfE5DfZeEyt7wBd8ue5G5IVNqkOu1d1MCuj\u002Fh0r2u5calVzJOECFyObP2Z\u002F9XPuTDL9okgezdTRQ98zi+rFyGp3hISRjCgGVXc+\u002F7XuJTx0j\u002Fx5O+5EkuebOOMUnxpCYOsY1NH71QQquygEoRoYUfMX\u002FOJ9Saqv0SIJ0hTVEe21n9js7Mo\u002FhT9k1ceN09zM3Yn6MG9+WxE+mDJqAJaALrISBzRdBPqHYBwYovCDV8Rrj5Y8JN2v1SBqG6zwmWfU64Xn0\u002FoXDu7QGz9\u002FzzTrJgMQxj3Q+on1einSskK4RfJphdzJoHJaexZtCGXBnhEKHwJpdmQ6rWabYhAi6ng4TYaJLiYkgUF+lxY8iCauaEwQzITsfhdBIdFcmQvExG5mfbcU5Z\u002FMZL2riYKDr9ITq6g\u002FhDIVn0W9sQmbWaoi+3OQLKABiWl\u002FRN4VRZPwZIxW+KelQZqqyfqkulUWl\u002FqVPl\u002FFhdOk4T0AQ0AU1AE9i6CaSy287ZVD12Caeddh4XnXsEJ1bcw8Kj3ODcm2ee2Zs\u002F7ncaF150PuedcyVzh0CdN4wsevEu+poWf9\u002Fa1yIc6qapy2srlFNHjOHAY+J47\u002F9O45yLL+KM0\u002F6Pt9xjyM3OwRX00l3TSEBZF9aG1\u002FY+9\u002F\u002FjTU67cAcmTBzPuLFjGTX6KK7YH856sApMr+SoJyjH\u002FnuEWqvvlMlnovBPGp2JmRJJwuRMqE3AkzMK005skjN2MEPy62HK7mRl5tn\u002F\u002FW6OO55TjsvhnX+dwannXsg5p\u002F+VJV3y0itq87Ao4p17PsbnVz7NqWecz0XSlnPOPpEPh53KwdlBgp2fsbjOKypYuwLUp2C6G1rpDDrIGDadEw7s4s7TTuXCiy\u002FkjLOvYUHSUDIHZIC3m8YGP0H1yQ+VNW0vDt13NJ\u002F+5xxOPec8Ljj7Eb54HGaLGH2E7UqG\u002FYWCxwrY8YQL+P3FF3D2eX\u002FhmfAuHDTZUKX0Ojdp+ZM5\u002F6+pPDTrOM6+4ALO+ced3PtGApN9fgLSpkB3LW0+L+GEKRx0+KGY71zKSaeex\u002FnnnMXdc+bwFivxyRpxVd2q5JipXFn1LkMfv5CTzzyX888\u002Fl7NOO4enIs\u002Fg+r\u002FMwB0KEvZ+w9zGIDEJOex\u002F5QGU\u002FulkzhZmZ591EfeXJJE3ajTRQR9+bzbBVx7loX9KORecze8OuZPwCWcybWgGUd42ljZ68VlZHPKX88n\u002F8HouPlfG5sXnc\u002Fwh7zHjlF3xKHn6OSNiPMfs\u002FDpXfT2Y3YYhRopklN3qwSqTcTs6+6Xs8xqk7NbMqy88zEXnnccFpx7HGZ8N5i8HDGPIhN059piplDz+N8459yKJP4k9X0rn4B1jcEt2f2M7nyljRLhLrhYgXSRn2UULH2qDRd3ruj8knjZqmt7jkiuv49obL+cP55\u002FGJfd9xmLHTux6xLH4njmfk866UGQ5hlO\u002FmcSVR48lO80jRqRxzGy8ncv+dj7nX3g+J+x0Gvmvf8UBqarPp3Du+LkcdtppnHXzbNTmiN+Zqy9ayvXzcjnk8AQVhFoPdxfX0hUQ2XpCCAW7aPP6VxtPRNnX3daN1+dk8J77cOTEEm4\u002FR\u002FrvgnM5\u002Fc+fiWGsALzSx1YYb8N8PvNaWGIu6VoEc6XM5qd242Y533\u002FDJVx43vlc8t83aEucwF\u002F+dzRv7nIMZ114IWec+nseqd6RE04\u002FkGxJG5McQ9aADhaEoojNTcQ5MJGYHLk\u002FU0YQmZgjKRKZefSR7Nf5PH8+5VTOO\u002F88zrp3KSWfwlKfJfebjwK+xC\u002FsJbG9h6UP6Oxpp+lMYMd\u002F\u002FJ7lNy4l5+AjibdT6MMGE9AJNYHtlUA4QKi1lGDNZ1i+alnzOMGIBVO7X8RAMbRMLG85gZUfEu6ooG8z+zwbfTYMQl1ttLS0yOLL2ERGEIuOhW\u002Fy2sffUS3KX2OjhVpPBsMk0FxNQ3uAkLWBpUqyUKCVeW+9zTeLanGIsno9petgTeBHCRiGQWe3jwUFZTSqfyuRsSVLKXLT4klKiKPL62NRQSlzl5fY91FOejLK+KFeBnrWWRYpcVHsPnkk00cNwe12o+J6Dj9atY7UBH5TAupFSDml4N8UTpWl3LoapcKV2xT1qDJUWcqtq67+8cr\u002FS52qRzlVzrrq257DDMNAfc2DwzRxODazkzpMedZLlWyvmxqDP+a2di4\u002F1ra+uN+qjbpeTWDbJmASPfpIrrnnJm667kouu+pJ6t85iVGJsijGSe6hz1H\u002FxXVcftkVXPWfe3niu0ZePikV3DGcsKCR6w9L7sUTR+7gM7j94mMQ\u002FbPEJzN6txO56olb+Odf\u002Fsa\u002FHnqWK0\u002Fck5HxUu7g\u002FTjtuXvYe2gWbtbaonfkPw0rOTMvFrc8W0xxiCFi6lN11J0r9Q64jPqGR9hprWxEJDHg8MU0PPF7DsyTSEcmo\u002Fa4h4aXTmC34aYE9O6OECajuXOfNDIzesMdkYw84u\u002Fccfu9\u002FOevl3Dlf28Xo88EJoxOJk0t+B0xTP+\u002FN3lG+Pzp4j9x9S0LeeX0EUR7nEQe10jDY\u002F\u002FP3lkA2FVcffw399m6a3bj7u4hJEBwd2kLxVqgbkBxKFVavgotxd2LWyCQACHuLpvdrLvb03u\u002FM28lmxAgTkju5J47M2fOnJn539Ezu5uLSaHNxaRnc+Ujd3LZUIm7Mxhz0g95+Nk\u002FcItgcN\u002FT\u002F+YXlx5H9yjocexZPPTYeQzvGSmC+nHT\u002F5Sf8o\u002F7\u002F8P\u002F3XMXd\u002Fz+bh6rrqT64sjwGaTNnKtPGRH0u+BVKv99B7\u002F82Y38\u002Fo+P8sqdx5EdoXXsIOVOYchx1\u002FHixv9y102\u002F5fY7b+WB119hzr2zGDeiH9Ovfo47p44mTbQnDD+Hn9\u002FzXx685xZuv+Ne7r75IbmcKeK7qUnsrNZBTOZovv\u002Fok9wn9bvzzru5989P8sIds+iV6AFnFInfy2fdfWcJHi6yRp7NHe8+xF033sgd9z\u002FEvT\u002F\u002FDpMzxIiUPoJpt3\u002FKB+\u002F+k9\u002FecTu33HQXD8x7lh+fOoY0SR584c9Y+M9jyYx34Uqfxs\u002F\u002FdDd\u002FuOO3\u002FObGO3i+8lUuGJYstd7RVh1SRiTHvF1J1eu\u002FpL9mRCcx9K4qqv\u002F0AyZ8oZOBZQUJDT2XK678FXffdiu33Psc8\u002F74faYNSpT+4SB1zCX88ta\u002F8nvpD7fc\u002FhiVz32X8frDie6p\u002FxK9Z0sg6wYqK6o4UYLhx3Aw8HeVrL0iVfr\u002FruNDS0ST3e9iFlVWsvz1v3PrnX\u002Fi1xeOpW+6QfrYM\u002FjZX17gP7fczK2\u002Fe5n5f\u002FwOE\u002FrHgMMk0ORj\u002FPdv5pbbb+W3v7yDv22u4s4TexBnaJ3JnDuviso\u002F\u002FZF7L9edTnhWFC4HTD\u002FmMmZGSFye6NQMrvnkeX46K1Fi+klm0Ogf8ftLTqa3jgpFDz+eH\u002FzuUib09YCnOzOuvoU\u002FP\u002FR3bv\u002FtHfz+Lz\u002Fijx9LX79vLLHSry98VDC4NApFGj+oqqT6FIi7oFLGZpXU\u002FSZuv+tOfn31sSThJmvsFbxZ\u002Fjh3\u002F+bn\u002FPavD\u002FDnu65hvFzsSJGQ0Iex11RTfedZTEwXjnsAMy59m6r\u002FO45h2UoY4EoZxWU3\u002F55\u002F3\u002F87brntDv7wu9\u002FwcLWUf3E0zp4Xs6CqmnNcrrCsfnW\u002Fq4LK32TqoJBFlMuk+6wJnHfsDhlJsB8bARsBG4EvQUBhhQKYVasg5AflBpntsN0BQkDmdhUBcgkfKm+7uNeKDf3ae1JikAjRWFvEogUF1DaGwoYJwzBwGAZtxgORcThETkncwHDosIFDfIehAIUyHBJ3CjkIs2S\u002F5a1YyfqiOvxKJJSB4WhPo8MpyWeE8zjC+R0SNlCqPV0ChsMhPE2G8A2cTh\u002FFm1fxwaoaQqairXw6nQrLG+GyHE4HDoeBEuuyZXkpX7WKmmbdITsK6MxmB2wE9hiBYChEWV0jgUDbz+8Y0k9b\u002FX425hWyflsBZbUNNLV6ZaNsYRgOlJLBINqVHIj0b4ucM30EWemJdE9PYeKQviIj\u002FVHLtImJpP3YCBxeErOgiwAAEABJREFUCFjSdzUd6FpZu9Gry9F0qMrSlxWHoqwDXca3TZ9hqPAF8daCcj5fs4V5yzYw9yCR1r1gzVa2FVXg1X8HWubobxte+1JfPW72h\u002FalzEOZZ3\u002FapvMeyrraZdkIHPEIyAVAXGIyqampYUpJjMToaLQnnpQOfkoSCQlJJMY4QBnEJCWREC1htDNwuWNJiIsRkyfiFE53NAmpmWRmCWUmEx\u002FlxikpuKOITUwgyu1Eds2as4PksiExOYlotXOKM17qluACZxwpyYk7\u002Ft+FjpzKgTMykeSEWKIcmunAHREv8WgiJRvtrnxTJSuLTmJMRm8SaHdl7\u002FPfu2\u002FhzSon6T2zSU+OY93yVaw6bhYxsvfXUs6YRFJSUujRp4f4ySREKc3GiEkiOTGGcJHCMZxOYhPiifFIRFB0emJJysggI6sbmWlJxEa6hQuuyGgSEqLxuNr0aGlHRAwJySnhb5CakkBCUgpJMZLir6OWKvwSDD8RCehv0r13d1JSkkmMdYXZO78UDrmkSkrPICO7G91SE0lMjCchPooIj4vI2ETiIz1t9XZGEBOfTLceWaRnppMYl0BSciIxDscXv4\u002FUPjIxpa2O4X6RQmKMm7CTb6bxSJJ2GcJQjgjiU9LJ6JZFt24iFxvV1jecHiLjE0lIFErJpFt2BhkZScR6nOHy3DFxJCVEIkd\u002F0eImRvpcSnY22d3SSEtJIEKxW+dOSJFvEYtTp0r\u002FdMYlkxQf21am5u1EFiHp97HxMaRmdiOzWwYpUm+Xo125K4o4GRNZPQWTjHRJi6QjKTJB9EYDzlhSUpOJkmDH445PISnWAVL+zuMDcQ4ZI3EkSz9Kbv\u002FOuswIqbByRUi\u002FSaFbz25kZGWQHB+FU0kWfZ4UA5wrJonkhEyyeqWRlpZMrFvS2p9IqU9KahqpSZFoFzLn88h\u002FjuHiy4eF8dQ8w+EkNimRuCipm2bgwO2JIz4mChdtzvBEofGIcOuCDTxRcSR160aWYJOeIrKJUod4D4aMtWgpMylGSUYHsdKWJAHBEZciYzOZ5JTUcP9ISYqVUrRIFIlpGWR070OfrGQSpB+4hB1+lAuPXFYlxUXhMTTHRWR0IsnxEez471lcRMUmkCz9M0u+RVpCHAlJyYTLd8ZIX02S+YJOp+eKlDgBVThmyGD+Yy8z6dyrGKyEYT82AjYCBxaBI1GbnitME6tpMxieI7GFh0ebjEis+nWddQkvAZ2xPQoolPJSW7aZlfMWsHzNcj6fN4clucVsXr+WhauLqW01ZCGqYuOieawsbSbgK2XFx\u002FPZVrGVRbNf5KUVdbJem1Stm8srj\u002F+LR1+YR57PjbOjNrITEbsHIV8Jy2fPZXUZsgjqyimU2UJNwWoWLVrMmo0LeO35l5mzcjs1LWI4lg2U1VTJ1kXv8ezjT\u002FH28jJaA3UUrF3GyqUr2LZqPnNmf8DKcj8hvdCLSiULdfWSZ3l5ZSWFS17mqcdf4v1F+QSFL8nyeKRsJb792AgcOASUdKlmr5f8sipKq+to8voZ3LMbLpeLwvJKAkEzXJjuphEeN2u3FbJodQ6maZEoh77M5ARCbSJhuSP5pY1QpiwOIblE2l\u002FSerS+Ixmvw6VtBxPnXXXvGj+QGOyqe9f4gSxL6zrY+nUZ3wbSlx81Dc2sySlkQ34p5bVNVDe1UnOQSOsuq21kfV6JzLdF1De3HvFrf0df076mjvlRhzXpuCYd7qCucd2PNF\u002F7hyN11E37mrrWvSOueZp0\u002FMvocGybXaejEwG71d8SBMwcVm98nYpje5PRRyy2HdXOOJFzJqcz97oB9JgwmamjPYz620xW3jqAiC4XFB3ih9Rf8gCXTzuLN7N+wcnIIeWQFn6kFmYRCngpq\u002FLhDx7mbTT9NJZspFnOWnt2vLRofmoWf592LVd2P8zbdtCrZxGse4wr\u002FzWG87+bedBLswuwEbAROLIQsPR\u002FvGWvuwfxoyqsLmtwx5XDXhSoTbIOMdTGkJCcSFxsPImJaaREt9DUWsC8nHoCssorXyO1lZ+zuMQkVFJMReFcnn3weZbWxzKiZwIV8\u002F\u002FHw68W0P+Uyzmjzyae\u002Fs\u002FbbDcdYnCQqjhN0VHByscfYUGtSUKSQ5jyKFA+L\u002F6iRcyevYDNec1Ep0ax\u002Fs3Pya2sxt9USM6Kt\u002FmoOZtpx08gtXoe721owEcCiUmJEJtISkoqyREKbYAGJeXVs21hDhve\u002FA9zmwcyYpCXxbPf5t2F5bgchkhgOxuBfUZAfVnOcIIlFxomQcti8tC+pCTE09DcSl5RWZiv+6hSiuZWL+sLysgtqaa4shaHYRAXFRX+bZEvU3+k8LVhSpM2TLW3ab88rUfr06TD+6XMzvyVCHwdvkoplNK0Q41SOq5pB293oV117xrfXZ4wT+uX8WMIKaXCrK97ad2aOuS6hjt4X+UrKcv4KoEuaXuru0vWIyqoP01zq4\u002FtxZWUVDdgyhypeYa8DiaJerlYtiisrKOgtIoWn1\u002F66BEFbWdjOvqa9jXpObGDOi6avyyu+TqPJq2ww9fhw4U66qR9TbrOHbRr+zRf87TfQTpPR1u6hjt4tm8jYCNgI\u002FClCBh9OO47\u002F+IfZ0+ip7OrlEHarJ\u002FxwNv5bHrjDd6ZV0Pr9p8zMi2CPduRdNV1gMNjr+Ghz7x4c68g4RuvDEeIi2LQlMt59bFzkbuww7tNqady59vr+VH3DKL3qKaK2O\u002FV433nki\u002F8Pyl7lP2IElK4ky9ns\u002FdVztsz8I6o1h+ixtjF2AjYCNgI7DMCVpecRpfwHgcty0l0UgbZg\u002FqQltyD\u002FkOG0kf\u002FSqkrhL\u002FjxwZ0KcoS466oNS0sn0nPc37B1WedwqDUAlav2IQ1dhSeuhLq4obTo3EJS3MVhgvIrWLV28+xJu1Yzj77OHq4Q2IAEX7HE2rAPWkGY6fN4oQxw5g1so4GM0BRVTN5mxwMjAjS2mrgUk62LisluXs6Wd0ziUjvz7CRw8mKdbKj4RYhL5B0OpfOHM7wcZdy1YRqVm9cyzZlsNO+FdvZCOw5AkoptKGV3Tix54Gl8IVMRvTuTveMVFrF2LZqcy5NPl\u002FnQUgPI38wiClyWo0\u002F0H59qSS7ZhzBpI1Omg5GE7VeTQdDt63zaxDQ40LWBn9zDWVllTS2hmScOMIXe\u002F6mWsrLKqj3ykJiGIjo1yjbg2RRYjicOB0K01tPZUEBBQWlVNV7McN8B9qovgea9lJEBqmM3aa8zRQGpIy9zH00iysUdY3NlNc1yrdBYhwyJ90lXGZxTT2NciHNIS2dQ+L03Kepw9jf1dcXAZqC0ne7kuZp6irbEda6NB2Syu9BIboumjrq19XXbdDUtW06rHmausp2hLUuTXtQ9EEWsdXbCNgIfDsQMHA63bv\u002FQTrDicvtIS4zjYT4aCI8zsNjlXG48Xg8eHb8PSBst\u002F8I6P2n2+2UPe7+6zqoGpRD+qVbbCdqj4tRLo\u002FdXzrQUi48HjeOjrjt2wjYCNgI2AgclggY+1artsVRKfGFlDZU6e2bGLWQuCZlKAzZ5IkE2ulfO8lINDDECKUIoe8cHOU5rFq5hMXLc\u002FGMPo6xGXJRInYvKGDd6nocEZF4XA4MFMpw4DAMCWltLhI8hizUKsxzeiLQhmK5ZwFfPvlb17FqxRLWl5mMHN8dd4QHLBNLdBhSL6WU1MOBw2GgndKvuEgidZphEOEWhumVWkp9MFBKoYRlP4cBAt+SKuj+6BTjapRshnZrOBGBoHTYk8YPY2CvbjgMg5Wbt1HT1IL+M1iW9LmOpuqgL0C4DxrSRzlK3G5xO8BtPxRlHOAqf7vVKQNaaylcPZuXXn2Xjz\u002F+gNf\u002F9zYLVy9j4eJ5vPX6O3z08Rzeeul55myqolX3+\u002F2ZfGXwBFoa2fjRgzz+zLO88MLLvPHBB3zwwdu8\u002FupLPPv0kzz63mLyK5owRPZAgqtUiGCggEULN1GUWwmy9h1I\u002FUe0LiVLuUx6zd4ASknkEDdWKUVji4+AXDgf+tIPbmM75jzta9JGf036\u002F6fy+\u002F345AL+q0jLaNmOSwN9SaD16Fp3+Dr8TVFHHbSvSbdNk66vrvdXta0jTctpeZ1Pk9bTQd9Uu+xybQRsBGwEbARsBI5aBOyG2wjYCNgI2AjYCBwABMQatS9axHor2fSfpWjdkk9rcz0B043TisFZUo2l\u002FDQWV1G73kdQWw8suUgIyR2E5AG5iCCTbnIn4acPZ19yBd\u002F\u002F7nc4e1w3YpwWpsjRYzgX\u002F+I86pa\u002Fz0cfraWRAI3bFzBn0UYqgwbKCqJroCmsUmL63iTRo0iKiiDrmBM589IruPyiUxiTHYv+v0VCpoFv+TZa\u002FAGRhtIlb\u002FLq4hKkaiB1Yfsi1nhdOM1KlsyHuNgeZJNIclIr9fW11JsObPtVG9r2e88QiJCLt6TY6J1+e0nsamhDq+53PdNSiYmMwjAMXA4HM8YO57wZEzl10mii3PoWjrAspgr3U4cBDumEOr9CcaQ7bXA6mG082PoPZt2\u002FnboVymqmuiaP5UsrMVxO6fsOXE4vuWs3sS2nhIBT8wycboPiuQvIbWrGbyn22clAc7o8dBtyIjOnz2DGrFM45eSTOflk8U88nuOPPZbjRvQhIVZfou9YUfa5vI6MMtDNoEnpso\u002FJ8zdQWpRDTp3DXkM68NkD35KV2hTanag2SrfKWt4klyRNviAtgRAh\u002FflkA9EsvEahtrQATTpNlOjxro3aLR1p\u002FiDekLnT\u002FCxinY\u002Fe3\u002FAl5XcKHeLA\u002FhanMdA6tK8vLnQ4OjoaTfHx8SQmyp4nOZmUlBRSU1N3Is1LljQto2VjYmLC+ZRSaF1ap9bX4evwoaaOsrWvSfeTqKiocD3j4uJISEhAt0G35cval5SURNf2uWUt1nq0Pt2eDl+HDyuS7yDPvldJMiu1H3Ptvpd8ZOcUTJXaPa5KKZRSR3b77dbZCNgI2AjYCHzLEbDXqa\u002F6gEqp\u002FVvL2\u002FMrtXs9SqmvKn4P0tS+10\u002FKVqotv9qDkmyRg4yA2FEI1WMFdqFgvRxZtTV8d+U3Y0m6FQrsLvEQ8KReHXWWeux5geGD\u002FZ6L74WksReyO4lalofUxHQmTdnIK0\u002F\u002Fm989m0ugJYEZqR\u002Fz0P\u002F9hfs+WMTSFkhwS+UTIlAeCLWPnFAoikmXX8qo0jf50123cdsdd\u002FOXhz+jNKiIS4iCZg8RcUO5\u002Fidnsm3hfD75sIBA4Yd8nl9FZYsDJeWaptVpmrDEQBYMhnBl9aXvjBNoeOZB\u002FnLnbdzxh\u002Fv578pqWvyxDBzUgzFpn\u002FDv+\u002F\u002FM7+ZsZMV7K1n7fg6NokXJd6FfPOv+cCt33PsgS6OGcOJJo4nFpN\u002F0bmxb8ir3P\u002F0ma5sdYpDeCQY7YiOwWwS0kUT\u002F9kdKfAxOp6P9AkNR1dBMcWVN+P\u002F6KK9pYFVOPis257JiSy7LN29j2aYcVudsxx8K4hcDX0FZFcUVtUQ4FE4X1En+wnKdvwWHoXZb9lHD7FiQd4Whk6\u002FCC75S4h81oBzGDVWgWn0EK8qo8E4zvPMAABAASURBVLhw6O\u002FSTg4ZI\u002Fo38pRS7d\u002FMgTuqkKJSk6Cs14p9d4aMG0dkM+uefYP3P\u002FyQDztpNu+8tpxSrx8jWoSsfS9j15zKEoN87Wo+XR9BjMeguaKcom15NBsG+9OWXcs5GuMh2Sdk9xvI2TMnc\u002Fkp07jipIlcMKkfvWQhb8weyCUnTeH7QpcLXSH0vWMH0k8uSUy5XOs\u002FfAQXnDiVK06ZynePG8OsQemkOOVbHcBvz2Hu9NrUlTqq25W3J+Evy9fB\u002F6b8XeveUY9d+V8X1\u002Fl2lTFNE83Tad8MKZTUAbno6+yy4TkTgr5WWlqCUj8QFl90klfmHzPgx1RdUkVYKUWotYnmllYClsxRXdIlSXTKPCw3jF3YXRTYwd0iIMApZRH0yndp9hISIWHJWx4JGJLma2mmudkn32NnzEXCfmwEbAR2RsCO2QjYCHwTCChZnyw\u002FSvYA30Txh3OZSimxC1p0ruUIVsJjd86yCAUCaJPjTslyXgx49V6gnVrknBy00PstpeQth2Cv7CECGn+JC2en7GieyIhZdGd+e0wphQr4ZK\u002FRQiBk0NV0JElt+7v28tqzdHpK9psB2cM0N7fVrTVgYkkmpUSnnLkCQYlbneJtAUkzRU68tnjH2zLxy\u002FlNdcRtf+8RsBoh+jjcw39DzNS7iZlyVztJeMxlYstIBulPhHtZx4dpksuSY4iaeC\u002FRAzIk2SfldqRJMPzouO6Z2g8z2l863kGa1RHu8DVvV9JpXXXJ7jfYiLPfDURP+R2xY8\u002FDCtZLpl3lhIXmdfhBMEyUGD+VFRCmTtMkwc5n13hnwtcGjK+V+DIB6cgqPovBs27l9ttu5\u002FZLRzJwyjimXnIbt916B3dc91PuvPNOvj88joiUEZx27Z2cnhWJUzb9yMfxe\u002Fpx1m13ctetN3LjrXeK7BUMjzFxj\u002F8Nd\u002F54Fj1kUDnjR3P7nT\u002Fg9JP6kTRdZC46hsGZsaQN\u002Fx4\u002FPm4kPTxBgnHZDDj1ak4b0IPYoCKp31gukMuP3\u002F72Vm677Q7unNWL+AgBsNt4zvjBrdx6yx3cMWsIp0vd7rzzWOJlhFqt0sjQcC773d3cKvnu\u002FM2FDIn1EzTcxIy8hjvukHyXns6w6BBfNsFgOxuBXRDQFx+JcdEkxUTJAmOFDb4b8oqYu2ID+RVyidHUwoacMjZsK2VrfhlbC9oot7ickCx09Y1e3l+4gUXrthMV4cThVOQUl7Fg3WYKy6tkzVMgD0epCzVv5aOX32NdtaNzQVcy6fsaSlg75zmeePwxHnvqVT5avo2KZhMZ6kcpUodPsy2HgfJEECEbwa+ulYVlxhDpAdl7s9\u002FOUjiTYoiKjCSyk6KIjnVJv5BBtO9r6BerJupCoVY2L5pPKNGDJyqGGGcd5WWF5JUE96M9XyzqaONYoRCuXr0ZkR2Px1tPbn4xOSWNBCLj6dlNoaLduJWfcplDc0sqBG+hohoKIzz0HTKcsekRhOor2VZURXkLJGdlM3ZgNxL0b4Jw9DhLxp8mbdDf31ZrPR20v7oOVP6O+hyM9imlDlQ191KPwpDDT9GWj3l2bh6ljQaGIdRSxKp5L\u002FPIKx8w+91nuPefH7C1ulUM7l3rqfM2sW3Of\u002Fn9n\u002F7MkkaH7EcIO7NyOQ\u002Fdcw+Pz17Ax++9xEMvzGZtnUN0S\u002F6Ql6qcxTxx71Ms2FiCV8oTbjif\u002FfpyBJTg5C1ex8cvPMIL73\u002FMnNnP8offvUeuvuwwHDga1vDsX\u002F\u002FLm598zmcLZvP7e+5msWDusMHdDagW1m64O7F8sud76yH++85yyndK+OpI7dy\u002F8tsXNtMa2F0JFi1lRdSIvWEnLe1zZ8ccs2vOYEsj1RVVNOi\u002F37lTxi+PdOoS3V8utZuUYB35n\u002F2J797yOKuDu0k\u002FqljW1\u002FeTQ4FHQyEbH7yAGx6YQ82hKG+PyvCRs\u002FglfnjDk8zL3aMMR7BQkNI173JT35k89MlGNix8k99c\u002FTjL8srZOPtf\u002FP2V9RTvOuYPCRomtatf5pZr\u002FsjKDXszix3sygUxSuZhLPoTxqZCMaSbB7vAb41+JWu5N\u002FdTHv\u002FrX3n2g\u002Fl8Nvd1fi92xHfz\u002FV\u002F4AVWlFEG\u002Fl62ffsjWFgdG+1qvVIiGqu18\u002FOiTvD5vAZ\u002FOn8\u002Fcj5exqbwWrwNqc1fzwcsv8ebcOTz3wEN8sLWappBCdaCkDByhYuY99See2RT8go1Sy5XPv4d7\u002FvE6H0nZTz\u002F8BLPXi\u002FFZ9iiEfNTmLeXpex\u002Fl03VF7Lq\u002FUyJTV7SVT199kTc\u002FWsBnn3\u002FCG0\u002F9jXtfXCn7zwCqJY9P3l5MqVzYWNK+tipJfRyFvPmn3\u002FNxtcLo5FuEtrzJs+ubMQxdK2y3Vwi0C6sI8JYQqtpAsGKt0BqCtaWYoSBWsBVMOdiix6ijPUNQ\u002FBBYCeCwUK4sCet0YaPTLAlIurxFQN4d8Q5fWBjy0nGdT0m466P5XeO76BJ7P2YTVtY1uFNTsWrn0LL1Q5Qh7Qhnc8pb6+0giYbrJXUzu+NIvpSIkd\u002FH1a0bmMILr\u002FK6zA7S8jqs\u002Fb0j3aq9y9FVWi5BTG040L400hTjREhuCKSbE5KKBoNBgjou6SH5ODqtM7vmSXoAt\u002FwTuWAoPHAtkQvqsAhaolOHQ1JGmC\u002F6Ta3PDBEUngQRKxlt5ZptsOg0uck0pGXh\u002FCIX3lMKX1SDTDYhudEMSdlBIdOKIb4\u002FEAXBgIAr+dr4whONlpQpDxht9dNcm2wE9gQBfaiJj4mhT1YasdER0r8tWRQNPE4HER4Dt1vIZUj\u002FVQQCEJILvA7y+Uy8PotIl4OoCAcej5K+Tji\u002Fy2HIAmLsWAA5Cp3MH5VrPmOLGJqLNm\u002FBpwQPJTi2NLF90QfkuoYz4+QzOeP4YaSaddTW1BOU9KMQqcOnyXoi9kTiSe5GtiuITNNfXjdL0j196J7qxCXr474tb1+u\u002FqCmyPriz5vP52WpJKb2ZuzM05jWL5K6slKKC7dSGZK+elArcOQqN6UPZUS6cOGnPKeIDVsKWLJxI6\u002FNWcqHeUHk3hixEtOyPpeFm7ezVGjZ9hrZ9KXRJ8GJt66CeZ9vZsH6zXy2IYct9RZRcXH0TrcImkcubl1bptclHde+KX1Vh\u002FeHtA6tq4P2R9eByKvrofVoX9dNh\u002FeXtB6tr4P2V9++5FfKor6sirxli7CinBiynhnUs2VTEWb\u002FWVz53fM4\u002F6Kruf36mfSUi1dD9q8d5SjZEFeu+JSSfqdxSnoyzi59XcUP5OKb7uSH553C2edeylVjHeRvLcEwgjQ1lVNYGmLsuSOJkvJUh0Lb\u002F0oEdD9xJvZh2gVX871zz+Dci67jutNMNm4PYZqK\u002FKWrybz0h1x02imcdsr53PO9kXzwSS76O32l4iMm0ZKjm0kofIiTra1pIlO7tM6S\u002FXDbam\u002FqNDHQNDyUjPHDj0CnCk+vARLc+Qm00Fy3kLXeGsQEIGmiJ6zTEr2ahNXxSEGiJhwLFKzhjZXNWB2MMFde6\u002F6MUgbRmd1JjlOoyX8lR9itdUu4QsaS0UHTf8Pj82okBbyFq3jtVwpXdBwp6anER7k58Y9vsbY8EE7f7evze7lUKTr1id6pr5SEzRe0O0vOrqZuS3t8J89wyn5qGDOHDSbTuSPFEnlT2tSG5A6+IC1t1X2wjWftKiP7alOX98WMbRnkbYnucLLIhnQ4HJEE\u002FQi2uu+Hy2kPmyLTQTrN0mV2zSP5LJERcQnpx5IxYnbpGyF2pEm6LlfO9aJGIu1PQwk5fz2NX\u002F5jaZixQ70V1tW1z4Tr0EWhJfq6RKXqHX0xrCqcX9sgwjGxSXSUG66zZmq8dP11WJM7iqghFzClfw9idVzr1347WVKYPO2xDs\u002FCaldsiS6zPdyWasqYENrRKGFbUq+dGOF6d81mhetlta8CTmLjsznl+F5kJkn28GOJjhA78lhSByknXH6bv0sJ4Vz6ZQr+u8NEp2n6Yhs0t4N2LUfiAojGpUMCiXf9ZtI4zB0VRevX5e9UP50nLGOFZbXMTumiPByXi+ktLz5Myt\u002F+yqXHDiYrIYnxpw8gMdFFbVUVH20J4fWLsCBnaizCmXRcaqHj0vZOlnxbibYl6ndnHXREU1tddChMOr\u002FUMZxfZHe02cuG2Y\u002Fym7+Wc9pN1zNqSHpY\u002FNC9rDCmUiVQSEOtNgzFXmYUfI4qXgGG8J2yq1Di2w8oB0b1cl6fDyf8+FdcLfunU8+6jHtuu5qQXBIsbzI6f8hE98Vwf7UUDrcHBzs7JeAmjZ\u002FBCSeeyhmnnspZZx3DiB6pRNUVUFQZZOCJ53LR2edwzbWnkihnyNrGZkJKfwjJKd8of8l6SrwQ41SE2bQ7ZWDmv8lDjZdz22+\u002FwzmniY4bvsexfaNRVoCWlgpy8wOMPX8cen+Has\u002FXxdP6YgYdxwmzTuH0U87gOz\u002F8GZf3byC3qpnWkKw\u002Fch7Te9EuWSRoEN17MIX\u002Ffo4tPkVnuiOSWPunPNg\u002F5wIzl1DZ23hzXsabn4NlxKBCRfi3r8JsrsNIOgZ3\u002F4uJHHwW7syBSDeQIq0wWVY87oHfJ3LImbiSEkWXXFi4B+HqfTYRQ75DRL\u002FjcMbLymUGUJ5+OLufQcTgC4noPRVn2khc3U8WmTOFziKij8jGZklfEtu5aAftp+HIOkV0XSQykh4ThZEm8eRksFplnumOK0baoMTvJbqHXIyn5wQZFzLpOrNw9ThN6jwWV58L8PQbizM5WrqlC0fCRNw9Z+LKmoordYgc8xvA0RdnlrQ1sb\u002FEJX+4Dnv+MvZc9GBJWrLMHCzdX6\u002FXDCmGnnsjN57dP3yp8vU5bAkbgT1HQCnITEliSM9s4qIiwxn1NKQDLreSSxCFQ1ZDS5ghsd5pCopl2BQDhc7rcikiIkQJtuuKgOnLZX1+ChOPGUtsdT65dcgiG5JDUyN1gWx69OxFr8xkUrIGMmrieAb1TMIhG8+uOr5t4SOhvhYe4uMzGTg8G5fcLO\u002F2k8ihIhiKoPe4IWRERuLUg4Nvi1OYgQqWLSggOtqBFQri9\u002FnwBcHt8lJRUk5xvizcenB\u002FW5p0GNXTMBTFDa20BJx0GzGQYycOZMqATAYkRhHnbKuoGXKROW00Z00ayamTRnD84BS53IiUi2cTX2sjlR4XkU4nlsyzDY1+Qg4nEZEuvlXdjL13Ow7bsg+VxnaN7722nXNoQ0FXfV3DO0sevFjXMnW4g8Il7uN4U0pJv5A96i54ad1hvYfopZQiKEa+ssomXD3PYEiEiSU86qtpDkaT6XLh1H9OqaUVn+HCJSce1aVulhkiZfwZzOyXhBEMIduNzlTlipGxEyQo\u002FJDMyQGHiwiPjA\u002FTRWxCH8ZNHUVWhKytXTN15rYDu0VA+oszKgqXzFfhH9AKyeFMuYjRP8giGVzx8cjCgFevDT5v2OAWkRojKUcByNIXg+WreO\u002Fl53nq+Y8pbKhn1RuPIfc\u002F0LqKV\u002F41n\u002FzG9bzx8CKKm9fx7ge1xOe+wysvvMSn85fw7mdb8QlS4cffQOH6FSxfVYAc5u+8AAAQAElEQVTpjsZlODAkoXHbSj6evYBt+ZtZvWQ520vrOy8VAnkLmLe8lGYTDJdb+r4lxj7J1PmYPDj8RgY+I2NMvqNl1vNw1vv89\u002FUanLJupI67jgdWWW3zwmd\u002F4coZSQSK1\u002FDxX3\u002FE4jFLqdZ5NLVs4tdR\u002F+DW\u002F33O5vpO5TsHnJG4h9zMmtZgm77Kh6m64GReCzcwiK9uG\u002FOee5Jnnn6VJQWNBGTN2kmB4SEmbTBjs5JlZyUplp+6og0sfPNpnnptHqtya\u002FC1b7L0HFC\u002FZSlzXnmKZz7YQHnxBha8MZ9NtS2ICYRQsInCxe\u002Fw4lNP8uyHm6lu9e80T4h2McTXs\u002FS151ia00zpwld48rnXmbOqhGZtBbaaqdiyhE8+XsrKdatYvHIDW7cv5d3\u002FPs6TTzzNk488xvty8bfow0UsXl9CQ1Br1FTPlo8\u002FYmVZMwHREyxbxlvPPyt9Yx4lzY2sfOVBPs3TchD0tlC56BUeffJ5Xp2zliZvSOoYoKlqHR\u002FOy2HDov\u002Fx2nsL2V4j8oF6ijYs4u2nnuLNuSuE5xOmScXG5Sxbm0+tX6IE2L7kAz5dUUaTThZW6aLXWLSthZCuS9Nm3n3qWZ555DXWN5rkf\u002Fwf3lgbEKlGlr36NAs3V7Hy9cd55sU3+SxH8kgK8k0iE3vSMzMWX20h65cuJb9WJ2hqpHD1atZtKaNFRzvIl8+Sdxewfvsa5r7\u002FBk8\u002F8yHrSxtl3xikce1HvPj0Yzz94VZqO35TqX4Zr\u002F5vNeEmaB0BL5XLP+CTHF03k\u002FriXOa99BjPvTGXlYVewcjAE5tElpyJ4hySIeSjaK2MpWcf48WP11FQKz3AV8TKOa\u002Fz7CNP8vQTT\u002FH4gy+xoLSFjiIlF7JpItC4gdceepLnnnybjQ1+ts19gvc36HJFItRKbdFaPnjmSV5+82PWlQkmolpSOp+W8lwWvvEojz\u002F2NE8\u002F9gSPvr2cvJWLWbJsI8V1bS3y5y3m7XnrqG5p11swn+c\u002FLyIUDEj5BSx4VX+TZ5m\u002FvUH6jFZtEdjyKc+IroLcz3nl1fks\u002FfA91pXqtDZqrcpn4+dv8cnarSxYWUHOnJVs2FKJNzGF3jJ+4twycxiCk0MhHpSv4v3\u002Fvc\u002FaimaCsi4G69Yx5+UXefqhV1hY0oRX5g+KF\u002FCv9\u002FLocP7N83j63XV4NcP0UZ+7lA8+zwuPr9bKIta89xRP\u002Fu8TVm3KkzYvZOGqQprCsgY9h03lmu90I2fFEjblVRJoH7c6+aCSMgjVl7J+weesL6oTE2aImm0rmL8yn9pmwaT7MZgTfoiVMkKqcRSsT9LKPXmUYVGWs5348ePJkD5j6v2T9E+\u002F0Z0TTo\u002Fk7bX1KFn\u002Fg62VrJ33Nq++9zmr8xoIhTvXF0uwAgF8Pi9ebyutcgMXlPlHjsI4PDG4DCfS+QlFRRPlaaCwKYBf+p9W5d3+OWtcI5k4IA2Pku8jT4d2paBo4xomDeuJqfeHTS34JKMrQp93HETH9WTCsWPIigwh5qeObF\u002FwLamIKet2SJOcryLcTkJeC7kPRpfxhQyy2vpDAzjj6mw+eHU9zajwuoztDhACLjCiUI4UXL2m44ixCFWsJdSSi0qXi4PeE3HqM62RQfgCI3uQfAHpGPIdiR2FQ+Y6y9kbV98L8STHovSlQnyKyBio2GG4u8\u002FCFTsYZ4\u002Fj8aT3RMmapqL74ozvg+GKQ7kTUDHdMRJ6yHIXF14XkLUUMwtX\u002F3PwZPQSXbLQxI7C0\u002F9UqUsyhtMtbXejIuJRzu64hl2KOyVd9ny1qPipePqejtMYgDN9CM5u03HFJKEc0ShXhORzoJxxKJecX2IkPXO4lA0qcRDO1IEY0XKRY7StHeyFM\u002FZC9ggVlY6j9IFRZpMjtIV2s75ZBCw5DKUlxzOsT3ey5DIk2uPGMBSWbHCUjEC3RyHnMBxOmdMcbeSU+c0TocK8kMjpn4bZlTRf6+Zoc7LIN8miXi2T4MDs7vRJb2L7lkICMo6dzkQyU5rJW\u002FUZHy1ZT25pJfX6b2ceLT\u002Fefbj3Bb0ARyaQ1msk4\u002FrFy629iXTvHbWW9JDlIGXIFMb2SCBKxoEs2zvSD\u002FOQkuND1dpPWG\u002FE4XIovHIAXv3ZByzZHiLC6cRoKqG4ZLsYdixkCjjMW3P4VU8ZDsyifJZtLZVDuxfLGUVmt+5MnjiEcdkyr0qVlcwPQZ+fVp9PyE8giGzGZLMuHUnPl4bMxxJErAJh0oZkC5l8wwyOaKfbrxuo\u002FTDJTbslAFnBIPtEOq\u002Fo0Do7SOvtCB9qf9eydTzcPjlc7nP7xPih9RzqtuwoT\u002FYKwUbKKmvwJXSj78AENORKIZetJg7lZd3q5Xw8bw5vv\u002FYUr60Q46LPQjo9XZ02gJo6oyR15SP9XrP0uPG1NrB5W5DsnulYMhdrCkmenebonTMfqti3rxyZZ3SllVJyMM1jQ1k8fbIcOAyLrFHjcS54ifc+\u002FZz5n73HvS96uHhCunxX\u002FSV0riOX6ub9mUvO\u002FSmP5XhJ9M7ljrMHM+bcazhphbS56n0u+tl0es24iY+Kiqn31ZBfCPWV5WyrzCPXv4Fn\u002FvUI75WLrDyNRduY87dX2VYXTZQsqIYyacidy\u002F\u002F+8iM+dSaTFN3I2vdeYmVlTaexuH7V+zzw\u002FBZaxIjUGjBwli9lU0FI+jvtrpH4SbC5pgKfGNy9wViufuVD\u002FnJ2In69j2xupqlODFDeZlrkksCknrzyT3go9gbOOm0cSe1aiBzIzFk3c9rCVyjatl1GWUfCzr5SfimnNWwkJbk7I1mL2D9h1W+ISDyfp7YZOHyLuffcBM7413oxLXXN30p13bv836efUkQruQuf5Qfdf8u7BaKzYi63nPBzHv9oI01yZbTh9X\u002Fx04t+wnulDvyrX+BXFw1l2rnT+dQnZZs5PPzdkzn\u002Fd3NokKUw93\u002FXkxJ1A4uadu6PZqiI58\u002F\u002FLhPHn8KN\u002FyvC4SjkpR9fxA\u002FvepUCMbDV5zzAzBMmctlvXmJLSyWV3krytueycc2HPPKba3h+s8n2vE386\u002F8WkV8aNhNDzmv8\u002FW\u002Fv0iqXrHUf387xJ\u002FyaF4tCpPg+4Fczkxh70Y+4cpVucwlPREaT9o+F+DxBtjzxM04477fMqw6Br5rtxZWUlReRU1lHTXkBS5+7mu5XvsTa2ka2zrmd3lf\u002FkzlrG7Gq8nj1iaXkl2jj+nrmzv0LM77\u002FEdX1PmA1D\u002F\u002F+KdaKQSm45Z9Mjr2MRzd6SU3I5XenZtDrhB9z7nsVIlfK8xdcwdSZN\u002FBknpvIsje49apr+ctnTeCvo+adm3hj8WYKqmp559l1rNNZJBdUszn3RV4vyaeOLq5hM\u002FM\u002FvJRhvW9gdqGPUOFbXNDtTG66ysU5f11O0FPP5\u002FcMIOkHS9oylb7MBRfOpqotRijgI\u002Ff5O3hleRUtlav4ffYonst1ora\u002FzM\u002FveIDXN9RQW7KM+x7dTI5cdmye9yy\u002Fuf4JtjaZlLxxLVP+\u002FTm5YvxuqClkW3EOy9\u002F\u002FM1ff8AeW1\u002FsRdNtLAWvt3bjjLuKVEiX9Yx03H+Oh3\u002FFX849Pq0WmhdIPf0hS99\u002FxoWBbl\u002FM8V3\u002Fnx\u002Fzf29vp2ot8LS2U5W8hN2cls5++kWufW4e3YhMbX36KlUUV4fJWffgBtx33febWNoTjy\u002F77ax7eHkdg7f30ibuMR4udZEbm8u+T4nH\u002Fc4uUrTAXz+Dys8Yz6+ZX2VpeR\u002FUnf+Whl9vxCpWRu\u002FZB\u002Fu+TTVRENlBaVE5ufgFlvmbytuTw6N+WUFjRgsMw5JJTEapZxj\u002F+chsP1fahZ2I0LfPu5vSZP+bRPC9GaDEPDIol8tFSSCjgZ6efyTy0C7LuvuO44o4\u002F8W6rxFub2PjoncwtMvAVLeJv\u002Fbvz208q5UyQwxt3nUWfsVN5qWALNQTYNudZfjXrWl6Ti7HWgg\u002F4QZ\u002FreX75dnYZfqL0IDyyTrmio0lMbGXx2nw2LVrJhrWbISkOj8fAkj23JV\u002FQ0tburh\u002FyIFTl26NSocSsX12niE9USEQQIuz0nikmsQ\u002FImoPVwPJHXqJ+wClcdMYk+qu1rKhyIktVWLbzJQxv3nIWzHmLV199mcffWMim4kZCkVG4QjXU1NfQ6PPTXFxPc029XI7pnPJtvIUs3hbD+NHpRERFyRqm6yKkk8MUpKExBXfTEt55dTZz5r3D6+8spshrhetgybcPhUy+dn8XCuD3+dAXNM1VW2QtDpGa5sHtsaTMcEFfeJktPlzdT+CKocu5f34Fphi7utbsCxlsxl4gILOypTAyT8WZGAU1KwlULsUMIPEslFmCb+OztC79C8Fm+dZJY+V7C\u002FryDWj+hJYV\u002F8G7YY302TgcyT2w8l6jNWc+gaqNhBoaQS4ejMQkHFEeQlXL8C7\u002FJy2rHqB141N4tzyMt6wUM9iEWbWOYO1imSMiwGrBShyBI9qDVfu56P83rflbMR3ZOEKvEGxpBUP69Op\u002F0ZrbD1esE7P2U4KNJYSqS7AisnC4pV2mX4bNClqX3E\u002Fr+o\u002FwF8sqZzUTrPxIdD5NoKYclNQ7Wi5MohJRoXqCTXmYIakDe+eMvRPfvbRSECZsZyNgI7A7BAwZIGlJ8Yzo30OoJ326pZGRGEdqXDQpQhmJMWQmxdAtOYaslLZwanx0OE2np8R9MZwWH0NsZIRMYhxFTkGgjLXrm0jNSMPd2kJ0Riot5YXky2beLZuA7qOPZ9rwHsQGqtm+8jNmf7CIjbKZCMo3OIqAOnybKgY1Z2wS3QePY0yvRFzKlA2YbKT0T5cYHtL6T2LioHSiZPP9tRuzvWil7PV2Iy07enl2k7D3LOlfwcaNLF7iI96tEPshnoRshk6ewbjubnwmGA6LqpISSuQA5rMM1N6XclTn0Bv2iBgPNFexau0GXpu3hP+trqTBdJOamhje5CkVoHzxOt5dsZE5QvO2VuEwvPhCisioeLpFOOQ7OIiK9pAU78IpxvGW5pZw3qMKXOmvpmxKW2Z\u002FTsvHS\u002FaNZi8g1NAEoovD0Cmng5ZPltLy0eJ9al\u002FzhwvxbysAMYx8U81TBGmQA0exGNHiExNwtLbiD\u002Fjx+4Nhg2xrcT6xQ0cy\u002FdSzueSS8xgqc9B2MUYG5IC0x3VWsqw211K0fCm+XqMYkBiSOXmPc9uCX4KAHhYhXw3rluSh+g8h3eXBIetd1bpVVPUcx7gxE5g0ZgxnT6tiwfpaLJ3hS3QdGey1PPrSR\u002FT8\u002FVs8d8tVnH3V73js5fu5SBo3xCEv5ZIXPP7pW\u002FzrnvMZknI8P\u002F\u002FF6cw64yfc+OMb+d6EM7k4eTPLZm8XuXoqqueyZOBohk\u002FJxjSVHNCf59mPX2fNCf\u002Fh6umDSdIHalcETmUgXVzygHJ6iIn14Cqcywufr2D+oyspc5mCPe0unksevp9LP\u002FouJ511LX999jNyqprwWgoleiwxAjxw71V8\u002F4rrufuxD9hU4cXM30BK31jS4ttVtHvO7ARSR7nJDXppaOft7ClcURXkbM0hJ3cFr153P2WXv8x12aX8efT9zHpvJY\u002FffEAAygAAEABJREFUcQWXXfsX3pzzBjE\u002Fv5YHddM7lSgM5SY2IoKWimI2PvU2k165nd9cdznfv+oX3PPAFD76oISN737Gqs\u002FXc8qTr\u002FCnn36Pq2+8mwf+8DA\u002Fju6Py+mk9I3\u002F8Ez91bz12t\u002F5wXeu5I7\u002FfsTCHz\u002FClF9sZCcn7XcL4\u002FLf\u002FYen\u002FvoLLr\u002Fkp\u002FzzzccZv2YOb8rFgNMVy8l\u002FeZHn3\u002FwD35s2g6mDT+PHf7qXX5x3Pid+9yF+ecwgLjmvHydE\u002FY9VNaXhn5Rf\u002FuEmqsT4O9KzlYceepdJj7zPszdewRlX\u002FoHn3nmEiVJed23bmHsu1zj\u002Fj8Ln7+fHl13Ob59+j\u002F9MfJeH\u002F7mcmP6n8pMbLuLC7\u002F2WX3\u002FvFDKt1Tz+yXHMfu5+bvn5j\u002Fn1759g6eU1PLVoLc3p3RmTvJ76lmqsTdtodQyl39oV4W8UWr+YbdFncWpSFc\u002Feei\u002FRz8\u002FhtT9dw6kX\u002FZrnP32Vi6Uu6W5D3gqP\u002FPvBv57m\u002F375PS746QO89lMXqz+eQ63DJYacRNyy9hiGyMl+w6EkS\u002FhRsheJwGMYdLIQpxwYgUxuXfE\u002F7vjBxVx5yz955A\u002FZ\u002FN+aJ3jz8Zv47iW\u002F5KH3n5SBcTGvI87QgHg6dSgJGREpRDp9slpsofUnN3LuD77Lxd+7hUevGEwy9WC4iIly4jBqaLaK6Xn9uZxw2dX88tf\u002F4NExCkdcP2Zc\u002FFPuvOtXnDz0WK7878tc1SuBCEW7K+OfI+9h\u002FKvLeP6eKzjl4t\u002Fy+qLZnCepsW4Ly7eN+79bx31LXuS+m67lB796gDf+PpllH\u002FyP98tEqP1J7D2cc3\u002F2F+796fmcO\u002FNCHv31sfQ++UyyBrtZUdNKQ2gTG1s8HDdwOQu2hAiY65m7vg8\u002FPKmah356I90fe45\u002FX3s20y68hafeuwd+fgFvyd7a6RwPZ9zH6y\u002F+jVtuOJEJl5zF1g0fM0fu2ULldeS+3sjUKZdzwfApXHL5d\u002Fjxr67mzOG9yDRNXDFOGUfSUJl\u002FIn2r+fvdb7Ix9SYeu2QgCe7V\u002FPfxDxj5wDs8e9P3+e6P\u002FsqzuU8y4tpuvBJzHq+mrePpBdI4K4+3Hj2GX8\u002FysfhTCJp1zMsbxOihiVTMvpO8ez7k6T\u002F\u002FmuuuvZpb\u002Fvoi\u002F7tSvqHMRap8FevnzmPcI49zx4+u5we\u002F\u002FDOPfHwORatqqa01RbF+DiZZmK4ksnuPZHr8Wl7\u002F8H2Kes1kZLdkYp0WlrVr2YLTrqyjMu7A5TTxencFSBGS\u002FRkeN1bzdjbFTmFU7wjB0Ul0n\u002FGMiA6w81dVuNwx9Jl+CqeddT6XXnYJF01Kora8ggork959e2KUrOCDt95hfo2JMzJFvosSI3cLeUvWQq8+RAeDBAIhKdeL1y9G5PD3UPL2E\u002FJWsaYskzMuO4ezTj2HU4a2snxpMZZhSPoePMqBP38Bn837kPfen8PcldUkDR9H36RY3NI55PlSJWYwQOzoczmn5l3ml\u002FsxZT7UtfrSDHbCHiAg\u002FU0bF2KPx5WcieHPJ1C1FSuUiHLq7DodLGc0uMWXD2QZHjpxD3kxXFouQLgjqghcA79D1MDjcCb1wxETg3RWEdBjXwgh0aNkjlCuFIyUM3Fn9MBozcNf9rFcuoi8SIcfXa8wOZCtAkrpUqVSklcmWBGRuERxBKUMUNHjpczBOGIdWE2VWC7dJ6U8uWw1RU45I1CG8JRCyZqn22e2lBHyhTCSB+JMcGM1l2M2bxNlkoG9c6J57zLskLZkwxmUQ5gfr9xMavIFgpgC9g6ZPQipr5Ox5MMGCXzV72d1VSFGNP2r\u002FF9pOBNw\u002FTJZdM32pWFpT0gmlz0t\u002Fkv12AlHPQLaeOd0OEhLjGdonx5MHjGIY8YMZbpQ2B8rYSEd1qT5X0XHiuyIgX0wZQN3tICrZL5o3bKEFa40jKL5fDTvcxZuaiZa1VGcVyGbZVPIRVKf4UyafjzHz5zB+NR6Kuprdv6Pw44WwA7Tduo10hWfQa9hYxndN4VII4TpiiVz4AQmDMsiIdIhC6Qs5Aek\u002Fkq0GBgECMhcHuwkiYvRRPcpJYu8CO3Ho1ChZrZ99gll+icbpIyQGaS1rpw8OVyvL\u002FNh6LVJFhKjtZS8wmLyq\u002F1Yaj+KPAqz6rkutXtPJg7vz4QBWQzvmS0HtWjZ54VoaGiQfZvuMw5iB\u002FVgQr\u002FujBYa2TMBp7+M7dU+VGwKk4Z2Z2DPLEb0yqZXtEV9bR2F5QYO4+gD1JI+6V32Cf6Fa\u002FeJvMs+De\u002FPDjpy+1qA7ML9azbhW7Rmn9rnW7KMYFND+0Z+XyuxH\u002FlkcrK8jTKPlFLX2kDpxmWs2ryNoqLNbNpeQkvIQVRyNxKl8zpkXxtSUUSJkSvQasm+ALpOL0oplFLCVOJrT9HmFMGWRgpXfE5pxlSmDZVDTscJXeSVUp3yEmzLYr+\u002FHgEFIX8tW1asoylrHJP6xONxKcGyjq1rLAaNH0x2chSRCd0Zc8xYmt\u002FcTJMc9tTXa\u002F72SlTkUlWeztRhJp3tTJ7JsWPBGW6Vnr+PISs6HAGZn\u002FSa7RdDiuY4olxMvmwM+Vs\u002FZWNVI\u002FULixk5ZDSDY4NiXGniP799jKVNp3HVrJH08EiO8EFQdEph8hYGskYIid5QzDhOGdOX7Nt+zKzubtkfhJPbXsN+xrOvfyAG3O+TVfg8N4w8ngc3BHEZOvkYTj3nOm64\u002FhrOnTaMzFhhRidhtYbw6+Su5PXjb3GQKBYHT1d+Z1jhjtjCR2+\u002FwSsvvkvexJt58dHziWYt\u002FxOZ8yfJq\u002F0JxZzMGSc1kJ\u002FXzujiGdK+Oi9sWylGqjdf5L677uCOu+7j5TkbyMxUNOUXUu4dySBPNK72fHFDssk8dxAOiW\u002FZ1oyaNoGYMF7CkGfSyWfD3A0S6vLIedjBRLqPGtrJdEptR\u002FQtx1+cI7xo0uMcYoin0wW3z+Gjd98h87sz6dMrCrkRYsDE\u002Fny2sJHaiqUsz\u002Fdy1jmZRDZup6hwANOHhcJ2mbCC1JO4UAIyLCj9fDH8YBrZEm97TPqeeAqNtUVUyRlIn9N1X4F6GoNbaB2YRGpmm6QUSnLSdLJKAzQl9Cejt4s1TVW8t7SS0OhruPmWBFYVtrB6\u002FhYiTpxJmquQjeWJnDEpmo5+IwBx6Tgob2cokolLcbcVIP0pkN6DKOVEtXE635Zw1E5MU3TuxAjLmsFMmQ+CkhaOMiDbwZgzxmAErDZGdDdmENn+\u002FTRPE+1OyXwfIGTFERd3GleMrealH1\u002FNLx+eS37SOCYMzpChZIpsiJCZytCBZzG5+BX+dP2PufvDWjKHj6RbSiQQpPh\u002F9\u002FFiwWhuurg70RHC6nw28JmEL5vikXf7E3kiFx+DXA4GCVnrWDmgN4MHtafhwR13PBNDIeoqOnjtvr+A2R\u002FN5sP07zOjf29pVRJDM3vhW+Wl5r0FlKrJ3PCbGzGXFdK69mNWxZ\u002FJ8Sk5bHH0wlj5IHf\u002F7m7uvvs27ni6nh9ddyL+UtErYwxPMikSBA+RWedzSbCIdZ9VU9mUx8K4sQwYmwaBAPoMEBBfi3ZFEYebslu+w7\u002F8I\u002FnNVRNIipXvVJ5DYWkvpkm\u002F7JRNmcElknlVnodT\u002FwKPvbEF8l\u002FhhTN\u002Fzk3nD2HbvNk0+j6jMGO07EP95K+NZWBqbxIlj35ciRH0OP5yHDLeamu9lNUMZWBkIhE6UWjAzEv57TVj6J5kSOzgP0q+e0hGXdCVSoarG8lOwUjiJtJ+3SNl3OsQElYSPvg1OtxLsGQdiSKtWyyVxTX45FynlELJftOwvGzP2cDo\u002FqkCl4lhiKycM9Hp4lu7fFJLGJ7YZLKzM4lTQUKyp4twRRLnhJA\u002FgCM+k6HHnMEFF53PKcOSiYiKJjbaiaM+nwpicJRtYM2qFWwsa6Fm23JWFTSDot1Fk9ID4uLjpa+FMOXbOeLicfq9eEVCqoRSCtURFv8Lj+wrPX1nMuuUszjvnDM548SpDEqJwq1M6Q0iHc4MSql2kjAdzpJ5J4Zhp50As99kc6ND8mG7\u002FULAB2oorvS+OCJMQrLvUHEjcGZNw505Sea3FixHCp7UQTjSLhYZC5q2EbRMwi5yKK6UiTi798NQrZjN+SinA7M1j0DRRvRfT5APCUEvVtDCEdMHd8axOFJH40yfLOUOwOHyyrmoBtwTMTzSzwmJagfKW4vpN+Wc3Vv67XRciRkoagjV1KP\u002F4g0SQztVLn07CGYVgfyl+Mu3Sfm1UpdwImExhTipg\u002F5\u002FQywXKqKP6ByJ4dtGqL4BPPEow4dZXyCX7zJzhuUly148uwzFPc+pVICmhgrytheTX1JBYUm5+FXUNvlkIdwzPUoGUEA2iPons7+s7ioUxFdVHv7bkIb6Mqn28iRdySGxoqKOJm8IibYndPGEaXhr2FYsYJvSMbok7S5oSvnVJSXU+Izd69tdpoPAs1UeOQhYsgiZesOuKWTKgrfvpPUcOch8XUtk\u002FJv1rF1VzuBRk5g+43iOP0Ho2GlMGhhLXVku22qryVm6hI35ZdRUV1NdWU6VN5aUuBgiHV8\u002F3r+uBnb6gUPAkv7vikun95AxjBrcl37DxjF+UDfiIxzoMXKgSrJw4HQl0X1EP3r16EGPTupJn0HdSY2SzZx0DXn2vUhZV2jIoyRiOIN77Sgju1sKMR4nUSnZ9OrZxu\u002FZuw\u002FpriCBRtk4yw2I2vdSj7qceg9QW9NInR9ik1IZ0jeTXglOWqpLWb\u002FNj2pupa4pQGR6Mj1SE8lOS6R7ehLd\u002FEFyNuWyqaoVIuPpk5lIqidEbXkZm\u002FJLqXYZGBz5Tqm23qaUkv2MJgMlhyii3OwLKTF+0alLhQFUqs0PRw7xS6m2spVSUi2F7i94XCi3h31rX4ToEYza9XGonewViIgnddAUZkwdx+gxYxg5sC\u002Fduw9kSO9uJGRlkJQeQWNDLVV1DTTUFFERiCMlzoWcadoOqFJnqT5eucipr2+kpaWFlsYG6htbMXVCsInti5\u002FnU\u002F9gRvRwiY46GptaCUjZZqCFRsnTKOOqpbmRBuH75FAkKu3nKxFQEKgjd8l8Nqie9EtSeJvrqWtoIWhGkN7XoLyojjqNbUMdtflFWFPT8Qjm1lfq\u002FZYnxmWSntjChpJWAh1N8W4jPx\u002FMjrgcpnfCwAyi5F842RlL1IALOKZ8IX95fjMfVQ6Qi6Q+yCYay3Qx4qRjMORycPOKfMI\u002FCOt243S2UNEc6Cyvsr6F8hYTK03Whfg4skIBQjsKDxdTumoR60tDxA86nitu+zd3n7uEt9\u002FYgHLIXDBmKEMnTWbK9GlMGNmLxMgE4nodQ\u002FbWbWzc2Cq1D6sAK0DF+i1sq+5F34QkIuQsGRJjcHtqu2fSVD2TH9\u002F4W265+VZ++f1jyXTopD6cKN7yTWLsEF8\u002Fodoc8ivSkeVMR3ci6TbEyBSeNeVKzr74B\u002Fz6ltu57eZf8LOf3cBPL5nAyGk9iXJup6KxqRPnQGkNdXm14Xh2VgzWti3Udhjb8VOe\u002FylMTt+pHB2xqKG5asf\u002FYBEM1FHUknjO4yoAABAASURBVIo7PUvaHETv3Tq+n+UrZO7ChSzt\u002FUNOGtKPWK1A3uNHDKP3lnls+Pe\u002FWBc5ixNkf+5I6Ea3lBrWSt8IheXk5d3CVvF0+xKGjoRVaxDznnDkCbVSnlOBIyGZCD3TiYFHKeETRaSjO9ElVVRXmZoh9WqlUeZGXzQ43cn0T++Hf80nPD7Xy8B+GZx+UiJV81fy9hMNTD4mCYcesymlrNlcS2ddzHLk\u002FpmOrgjShzoaqssXe0JnlDbnNBQRvgYCYqQKc7wt+CvKCSh2qKHDWWKgRGsKM0zRF5T+onWGGZJiduSKiBNWeedljGU1yxgycVp+kH7Q68y7+dcjf+WakdW8c9MfeeHjAnA5JLcUrDt7Sg9m3PAPHrj\u002FZ8zwvcK117\u002FMxsImAkXv8Z+PWzn+1xfTMy5Syuj69GKcRJdtbJR322M2b2fTZ6JaOWSt7cNQMUblFwbbEgU5X20elYabGMGdDid1zP9sCYuWdee6UwbRRzdF0roNTqdXy3LmPfURxtD+pJ12Kkkln7LinUcIyBkv0ZCxbm1n+Hk\u002F4ubf3sptt97OjVdexQ9u+AmnS9cL6g8lHcUSXfqJio7mxPOSyHn29yyTy\u002F2kIWMZpzugqVO\u002FhMTYG33S5Zy45VMWbt5KjdaZkE1WcgPrilulRe35pN15EtS\u002FmeQ59VH482sse\u002F8dRn\u002F\u002FJJJGzCD1\u002Fvt5b0E+ccOn08eAmN6G9MUiOkaz1dRCTc52TPkckTERxCVUU9PaRFvVgjTVVsiliLdtDpNyDuojg8by15G3ZT1r6tKYcto4InMWsm57GU0CqtFai6orRYlxUzqvhMvECNlW04Nar8NcuSXzTWLvIfT1rmdzZa2s7Q00NDZSV7CI+cEzmNjbgxmVzbDYPDaXNdDcVE9dTS5FjfLRu7RNqRB+2RtUFJeLjkYaGiopqW2g1RVBjNEi\u002FaaKsgqZq+vqqNyST0NEOumyn3Un9WfMpEmMGztGaCyDM1wk9RvHuN7xchlfT0VNi\u002FRXi+whpxFbmkdlQyP1oqO6uIGkHqlES\u002F1DgVbZOzbQtr9rolH6pU\u002FWgJ1qKGPKlAtevXbp+Uj7pvDaxpmFFfLSJLobGhqk7g3U1zfjk3TTK2m6nbocRzaTTujB1mXbkUkI2+0HAjJHERUnCnyYPgsV3QtH8hAciUIpQ7EqVxCsqcNKGIOnew9ozcOf9xlK1RNqEWpSOHrMxBXrIlS7En9BI8Gq7ViOnrh7j8FBK2ZrM6HG5QSKN8jeKA5H5mTcaf1wRMWDGcA0o+VyZSqevhNxxffEMGVmUzHgnUugbAshXxLOnlNwRirMigX4G5rlcqNG9DbKKhaJMhbiz98g810f3INPlHqOxoiIEN11UscG6b+NUl83qFwJ5xBs8MulyiDc3UdgRG2XdjdINXzo3\u002F4INa3BUh72xcnUvC\u002FZ9PCwpPJO4lPT6du3JwP7dKdngkF9bRMtPhMDi\u002FBPZARCyDreVogeCBKxZCMYkEXYDDVTtKWQqmCQgP7bqoheGWiBgI6HsJTE23KC1RGQoOgJikxQdHRhtwl0yYLoU5JRX2JonXJJS6fTGUVWF2HqOkqCRDGDAbRsUISV0hzRILLy6IKxxGhnSrlmuM6hHW2T\u002FJbUPVwvaaNE7cdGwEbgQCKgx6O\u002FBkevyQzrl4LD4RAjjxOnx0NUdn\u002F6J8VgeKPJyIqlpWQr69auZn1hg0zEA+iZkUKkzAXhcXwg62Tr2i8E9JxpRCXTfcgExg9IJ8ajZE49wF\u002FJUniiUhk46RimyIZx8uTJaJo0aQpTJw2nV1qcHBz3s0xZk6y4QUybPiWsW+vvoClTpjClvcw2nsSnjGVA95S2XyHeLwSPisydjVSGQUtVCfOXreXVT9fzyaqNvP75Kt5eVUyZGKeii3N4c\u002F5qXv1sFf\u002FT9OkqXlu4lc1uB4bsN9avXcebC1fz0crNzJ6\u002Fhg82lFHsdeJSnUUcsQGldjRSKYUhpJTm7V\u002FfV0qhVBvR7pRS7aFD5ynVVqZSO3yl2sL7VQtRoZTaqY1Kqf1SuXeZFYbDiUfWObcYdCNjE0hLTSDaI7tsK5pMudBN8ZezefkyFi8vwtOrH5mRETvPacqkets6VizfjCXznrFtOUvXleE3FJavlFJzMP0iK1i1bDkrVsi6ua2YBjG+eRsKWbNqC4X1Bg5fORs2FlLdFBIssN1XISD9I1hbi8+dTGqwkE3rVgmuKwTzElr8bvqMG0VS+VpWrF7PulXLWFyYyEmTe+OW88VXqf3Wp0WM4rjTJvLZ7+exdl0OBcXFrHrsST6oggptU7OC0sQ2o7wEQIaZSulFQ\u002F5WSkrLqGxWxMamc+LMSh7\u002FyR8IDhrJuHRAzmv6zyLMuvqH\u002FOK7GXzy3DOyBhQRiOrOgMHxLPh0HcvXFFCyfR4frvyYDxokj0x7oaCXKjH4WLI3FE7ns+Hl4xn2q48oKSkkN2eZrBfncsrU7phyxvOvyKMor4Tiwjy2F5RQ1eigW+ZILhhbypK3HmPOhjwKCwrZuvAtWYOW4Dz7ZLK6u8lZ\u002Fhmr8qqQu5fOcuTAiTenFb\u002FfL+fpHWzox\u002FefuIKHTvoHGwqKyc\u002FNYeV\u002Fh7PgnB9x+siucm1h\u002Ff\u002F0JKUkMmZ6OvU5i9laUUtdxTrmvfNf\u002Fjk3h5asAYyZqnhu0VI+XZdPccF6Xp29grfmV6DzDjz2FC7w\u002FYlHlm1ka34xJWseYtrvT+SBn0xrK6DjLf0atrL67YdZkFdMYe46Vi9\u002FlhfjjmPCxH4E\u002FU145Xws0EqOEAUrl\u002FPGb0uYkKlw1W2noLyR1gC4ho9l5KBtnHDXUyTPEkNNnBM8YzhNLmtevW0u6zblSt8oYeWDDzFbNMmxnMhZf+bmqCv55Qe5lAj2G1Z\u002FxM33p3HBaZPlCl++YEI0VQXSTypbMDwTmBW3gZVvv8\u002FWwmJyPnmTBZ8sZ+C07nRLhIyByWTm3sorBakMcMWSNnIISeW\u002F5Y5FA5mU6sRBd079\u002Fk2U\u002FOhBVum6iI4Nb9zDjVIXwhfAFgHK8Os+q3lClhnAJ7YExPhnBVvwSjgxMZahmRvYMv8tqUcJ2xasZeMzL+GTfm1Jnh2PSdDXQkjydvAsMSyWSd\u002FsiCM9pI5t8hZOj1n89fg\u002Fcd\u002FreYLFNjZvfIsHn\u002FfgxEdD8Rzu+uXdvFkSJCV7HKcd68aUS8AmmVsCfkuGVB0b5\u002F6Xu59+kzUtCQwaPIELRwbF2L6NN55\u002Fg8f9xzI0UEXZ9u2UNgXZYc7ow0XP\u002F5z3Zv6DtdsLKSgoYPWbd3IH6TgsB4ZrNJdcGceSfz\u002FLJsErb\u002FVilr50H6FjJzC6r9S5\u002FQkWrGTpq9dTNTody1knY6icppYQ9BxJesoGrn65jL79FZHpoxmXnM93b1nDMVPjJXcvzvrxzax\u002FdDklVdXU1NVR8Nxghv97PrWSqkLylosmS8LhxxNL5NgzSHvyb5wxrxtDJozApRNkr25Kh9JG3HBU4n5vSNppYUr\u002F5eSfceudJ7P9rj\u002Fy2ucbafKM4KTzJvLe3XNZu2EbhSW5fPSb77D1Vy9zbqZoSDmbh7iJ8Q\u002FHc8HMKGGM46SZs7nssUYGyMUjEVH0OO4UvNve4\u002FEFeRQXbmXBsmU8dof0bJlPIrN6MmRqHJ9tWc68rcWU5C3gqX\u002Fcw32zi6jxirpD8Pib\u002FejfDJo0dgCDRw9j2ITRRDb5wn0S2QMoabPl6ovlaYTKlaiGIMi56hBU7fAtQvpNMKI7YycOxV2wnpXLV7B8xRKW5MVzwkljZVQEsUhh2LTBeNevYO2WPLaVxDFgcAbRRmcvFRmH7MUtWuRyZIX0i6VL1lLsi6dvj3SSYhRmSwV561awdOkSVlRF0HuA5I9yyjyg5HLf1b4vdBGbMYLeCR5cLkWo5BMeenRz2\u002F4ubQTH9m5mxZJlLFu5nkKjD8P6JWLq+aqxiDVyFtpea+AJVbJhQz4VjUHC07xGXqrpjIolJSkKj0MimtdBMldZzmgysj2UbN7AqpWrWLlqJcuW5VBteugxMQlnp6yJq9sEjp8xnKwYQ9rckWD7e42Aikb\u002FPx6BLf+mddV9tK78Szv9iZZVjxJsWkog50Fa1z+Db8Of8a57VtZlyeP6HL\u002FIe7c8TuuKf+Pd+FdaN38ga4Mfs\u002FRpvKv+LLy\u002F0bruAVo3PCV6XFi1b0p+0S887\u002Fr\u002F4t3yDP6Nf6d1pS73z7Qs\u002Fwe+is8xjai2Zhhy+Vb9uuT5G95Nj+NdfR\u002Fe7atBxWMWP0rriocJKBdouaqXpf5\u002FErnn8K0VfZteJxhYiH\u002Ft3\u002FEVLBOZSMkXJ5ccSwhslTJ1HbY8TaAmU9b3eBkzzYQaimV8uEWOfXLGPuXqmkkPAiETA4\u002FThVPJQhby42tupK6ugdq6OmobW\u002FFboHyNsmg10VBbR02Tl+baFgIOuTSqrpFDVQBl+WlpqJc8DTRIvgbZKe00xyoLM+SjubEhrLu+oYlmX1AmAnZyqjMWwu9torZW5KXM2oZmvMHORLRc0NtIZXUzQRnxQW8ztTX11DXoejcjqncIS0jJzVuguZ4queRpqK+npraehuaAlG8RCrbKTWoj9XX16Hq1yOZHmiy57MdGwEbggCAgGw4rog\u002FjjxlJN0eQto25hSWThDMincFjhtM\u002FK5rkvmOYPHUa06YdIxvnSYzul4XsC9rlD0hNbCUHEAHLsjDEEIfMwRI8gJp3qNJlWNJPHE4n+uJMk9PpQBer03ZI7kfIcMiGdId+h1zQfRnpsh0OQzd5Pwo8OrMqw8DjchLjCdEoBzeP4BzlMsRoIXgYDqLcTqK7UJTLgd6IK6Vwyff3SH5vi5eQx0Wk08ChJN9R9CjV1mCNoyb26ziix64h49cII6hUm+5w5Bt8KaVkbKm2ein2w1lojAzpMx1KlNovhR1q9trX85RlmkQlZ9K\u002FXyZJkaasfSZEpNB72CSOnTmDE06YwdgecXJY3fmrWqZB1qipzJgxg2OnT+fYGTM5fkofIsVYqWIGMGPWDKZPmxZOP+64Y5kyqj8pMlaikwcy7YSZzDx2ejhtxrgBdEt0Srl7Xf2jK4PsVZxpfRk+6RhmCN4zjj2WmTOP48Sp\u002FYhxKoKeDEZOmcHx08YxbupxzJo5nu6RHXuaIxkqNyPOvYybz2lk3vNP8cgjD\u002FNe4nnc\u002FH+\u002F57c9pN2RI7n39p+QIcHwI\u002FO5c\u002FJVXDu4gMdeep+VJcKVyz3PpFM4+eSZ9Bs1jhhhIYaYpN4zGd9zFBNHnsiPru5PWVkJBTVpjJ1yLt\u002FtsZ3P33ySR55dTdygC7n\u002FxFTcMmV5+pzELycl4NQbAa2nnY6\u002FexlPD1\u002FIw48+yXMvfEzCj2\u002FkymMTQSUy7Y\u002FTScp5nMeffJpnXp\u002FH6rwmiM1k2Fm\u002F4YphLlb87xmefOoJnv84n7STf8W10\u002FuSpkooKd3A8gofLQF2uOThnPa3aSTKGrXrrNLn8j\u002Fz0b0+Xnr0Qf7z6PN8kvQ0v\u002FvROQzYkbstpDPKZWXImUz3GVcwM7WYNx62Cjk3AAAQAElEQVR9mIee+JjihAv48QkjyE7KZsIJV3FVZjGfvvQYDz\u002F2NsHseIbIXtqjf5iv2\u002FFc\u002FoubyVz+Ok8\u002F+F8efq2Wnzx2H9eP08rbigm\u00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2FQlgf52B7pGWqemrnp1XPeRrrwDEdZ6NXXVpeO6bV15ByJsWRZar90329A0ZN0sq65n4docNheWgxki1uMiTkj7B5I6dJqhIOv1ZfX6bVTVN8paLZNvW3WOyHdHX9O+Jt23ta9Jh7uS5mnSPO1r0qB0+Dp8uFFH3bSvqWvddXhX0jKaNF\u002F7mnSbOnwdtslGwEbARsBGwEbARsBGwEbARsBGwEZg\u002FxEA6+gw6R0IqPZZR1eMjX3WIsaJUGMFG+c+xZ13PMCHi9eQ3xwnlxyI0cCkuXAV7z96J3f+4z2W5xVTiQunE7Z98AAPragXI6\u002FC4bTY8MRd\u002FHejidMhhgazloX\u002Fvoe5FS48tDnhogjRUp3LvCdE35138uIn6ylrsVBKYflq2b78be4X\u002Fp0PzGZzWRV+JQW1ZccwAtTnLGf243dxp5Z5dz01PnA0LOe+u96jJCh6DAeO6rncdden1DsdGHLB4c95m3++tRWfkvzbP+fpO+\u002Firr+\u002FwvzNVQSkXIXCUKCU1K6xmLUfvcmSnHL8mgkow6AhZynvfricRR9\u002FwEt\u002FvpM7H\u002FiU4nqfaJd0JZmx3ZGOQMdXVkoR6XYzvE8WCbExFJdVU1xVR3Skh37ZGeHfBGpqacXlcEqfQvhulPQlnV+hKK9ppL6phTLJ4w+G8HhE7kgHT9qnDcLasK0NUkop4ez7o5RCG7I6dOrwvmuzc34VAhpb\u002Fc2+SmZ\u002F0vQ37Jpfl6XU\u002FvWPrvq6hrVu3Z4Ono53hA+0r8vRdKD1ftv0KaWob24lt6icOvHdsi4rdXC+b1dslFJ4pKzK+ibyiipoavWi1MEvt2sdDkVY97FdSY8p3be1r0mHu5LmadI87e+aX8cPRd33pAxdl11J17uDdP07wl39Xfm76tDxPSnflrERsBHYSwRscRsBGwEbARsBGwEbARuBoxGBI++oeVh\u002FRWOfaicGAcNbQf6m93hxYzInnTWN+EgXJVsaMBwOzOJ1LPvkdTZ1O50LZibS3NhEjVxiINcjUbGplLy1mDpLoWoX81I+lL2zQi4tdL4PmF3Rn9Q4C6ujYkouU+rzefefT1GQdjLnnX8Wqdtf5r2l6ympq6Zw3Vs88VYzY047h\u002FPGRlPf2Ex5s8KtRIHUU3krya9oJX70+Vxy0UyGbHmZf3xeTdCIpLdrCe9tNaXOsOk9\u002FXfB5rK4QPLhY8mzy0lLiMAom8\u002F9T+SQfeHV3HDhQEo\u002FmM\u002FSzY2Sx8DlVPirCtmy4kVerc4mIz6RCAtxSowmLdSI4ab487fYaKUw9IxTmZT8MQ8\u002FtYXm1gD6gkQE7edIRUD6gaEMHA4j3JfjoyMZM7AXGSlJFJbVsC63lGavnz6ZqSLjwClyE4YNkPQEHIZiYM9s3E6n5BVFgpH+\u002Fz4MuVRzOBTo\u002F0ynjc2R7LRhShukDkYbtSFL69b+wdC\u002FLzqPtDxfj63M87pj79TwNt7XdW\u002FdN7pm09+ya\u002FyLYSVzchtX16uNJK6EL95XPVq2a\u002Fqu8a5puw2bpozj3aZ8gal1a\u002FpCwlHGUNJevZZXNjTjlHlPoof0cTkMSmsbaZI1\u002FJAWfAgL0\u002F1Mkx47mvSY0pfNHaR\u002FW64rdfC1r2V1Hk1ah6ZDWPU9KkrXSZOuawfpuus2dfg63EGa10G6XR15tK\u002F1aNqjgm0hGwEbARsBGwEbARsBGwEbARuBPUDAFrERsBE4tAgY+1acwtfopX5DPtNOHMnw8WOZPGooU8c5kHsNSir9lOSM5dwpQxg6airHjR7CEEyCIYvuwwcwiIUsrQxSueIz6DWIlOZ3WFZvUrx4IxEjRzEw1tJ\u002FyAptsVIhP6HatazvM5PR46czdtRgRp18Es059RSvr6Qxp5AJl01h1KSxjJoynUkDe9MzOoDfAsS4ZrozpH7jGZwehTLiiEmIgS1FmDFDGDsmiaI5GzD965m7LYEBfWDhsjxCrav5hL707JtNzZpPoGcS0VYdpcUtpGe04G0qoVE5iSmdx1ufv8bzBVP43sxh9MnwoP\u002FckZQsj8LAosV1LKePG8yIEdOYPvp4hlR\u002FzlYzgBcx8ciD9rHdkYaAJQ1yupzERkZISDG4ZzeyUpOlS1rEREUwbkhv+nfPoFUuQcqra6moqQ+Tjku3paG5RfqSKb1DOok8oiT8OBxh76h4acPTwWyoNmhpOphl2Lp3h4CFFfTSWF1Kfn4RVXXNsjaECAUDNFaVUZBfSEVdCz5ZL3aXW\u002FOU6jIohKHUznFh7XhkQIWCfvx+Ly315RRu3crWnHyKK+pp8ctaEQximnrE7shyoEJWwEvN5nVsb1XIvSa220ME5Htqw3SLL4AEv5hJvqlea7tS2xe06MrrCLel6S3Bzumi5ou6haOUoknm5mAwtPvyRebb+ug5r4NMfTknIGg\u002FFAqhfU06vDvSaZp0mva1ng5fhzV907joOuxKuo66zprfEdbxrhSUeaAj3iGjfZ1nV\u002Fqm23gElm83yUbARsBGwEbARsBGwEbARsBGwEbARuCgImDsq3axD+CITMMRBBUKhv8sVNARjyGWBqdodaS5MIISkTTDoTBwiPXBxEzoz6ChySxavpDP57UwbtY5zMyC91YsYcl6j1xKDCEyBNqcFf5PYSSkjEjcRgjD8IuhTGEFnMRHGDjdTgyPIhQQA5Y+vMsBNhgy5drG4+P4AAAQAElEQVTBCeJLBlTFWuY89Uf+tTCXBm1Q0z9N6lRy0Ff0HTIET80yFi76hNKEmZx18jGwcjFLl6wkfthwhmeZGA6gopqy8hrqWloJZQ+me2YWUVZILjGiSFHxZEX68Ab8BHS9hR8MBKSeJpaAZDhMQlKuaQbFD8rFjge3cuCQNBGSayGQJmK7Iw+BqAgPyXExGPKt\u002FdI59H+sG5A+Gh3hJj46IvwnsYoqa\u002Fh87RY+XbWRj1aul8vDalpafWzIKyQgeXR\u002FbvH6JBzAqfuismgVo6DP7w\u002FrPfJQ29EibXzaEdt9SCn1ZQkopdpp9yLaqLX7FJt70BBQEGquJHf5uzz7ynvM+2QOr774BvOXL2b+go9547V3mPvJx7z13JPMXltKg88EycO+OukDQV8LeYv\u002Fx5vvzmbO3AWs2LiRjRtWsWzhPD545y3emL+OkprWgzCeTHzNOSxYso2inFICGPvVlH2F4Nuaz9IVF+O89rqSZhkuNwnRkaTERpESE0lipAunJJgON0kST47R\u002FDZKjnbjljStz+XxkKjTJF+yzMExbv1NLHQau7g27u5SdhH8FkW7znkd86tHMImMjCQ6OpqYmBhiY2OJi4sjPj5+J9I8naZltKzOo\u002FPq5mtdHbo7fM0\u002F1NS1bB0Oyb7Q5XIRERFBVFRUuI26Dbotu7ZPxzVfp+v2aXmdz+FwyH5R5qFD3ZivKU+mtt1KdPB1z+0I704wnNY+LsLhDiHN60Id7C\u002F66ossm9MFAYVSKhwXOJEIO5xqi0qCPOiIwnY2AjYCNgI2AkcfAod7i+3V6cu\u002FkNLLN8hCLg86othbp1DhLHrXpgNtMR2iPaXtkKI6YnQ62WOozsjuAnKSkYrp\u002FXCYdhX5qrQusuG8IqtZSn11iVpG055JaUmb9g4BOY9YPulzrbtQUNR09CEJ7vToPFr+y9J3Ej44EcvfXt\u002FQwdG\u002Fl1qNvZRvF7dwy4E5MTuSTzaUUlxUQ2FhGRsX16CblZAUTWbMIj7Kr6KqpoRVW4pZh3wsGcGmGc+wUX1JXTqH5UxkTI8YBkzrDR+\u002Fw7r0aYzqY8g8Ek\u002F2ICguLaakOUAovhcjKrdRsGkrNRWVVKz9AG92Muk9U0jo3pdNGyopL2qgrqKM6jpLDMWp9CnIo6amjupGH77WLGZOGc3gHnFEepogqJATLarPSI7tVsDsD8rInDmEhKzhTGED783z02fEMBJksMf1mky3rESyh4xn4oRxDO+bQZTDQF\u002F0+DMnMHHSSRyXuIm3Fq9ja5WfYF0xG+bNZW1pLS04ifEuZV2V1KO2lE15JRT0Hk6GSqRbciyUbyO\u002FppGWYDustnfEIKAXiwiPm5SEWOmPBqtzC5grFxxzV25gzrL1vLNgXXhc+PwhPC5nmGJEfnNBCfNWbaCyrhGH9DP9nwC\u002F9dlaNuWXER3hoMUbYP6qjXy+bisufdN4xCD2xYYoJeP0i+wdHCuIt9VLwFQ7bwrkEjLgbaWlpUWoFa8viNxB7shnh74hBOQ7mc3UVm9n1boWEhNjiYqMJiHRQWlOPiXFtbji44QXRVxKInWLFpHb0IJ\u002F1++7N7WXOdwhxvKMgZMZLZfaw0aMZMTw4QwfPoIRI4ZLeCTjBvUgIS5C1p0DuzEw\u002Fa0ULl1IhaOVypJtsj6EkDuQvam9LbsrAvI9TUcEvfv0ZsqoIUwbM4RjRg9m2vBe9PZAc2Yvjh0\u002FjGOFp\u002FlhGtadjICJKyaWQYMGtOUJ5xvEhAEZZEc7aPtJhJ0LUztHj5iYXps6qOPioiN+IPx9AuoAZuraBt0+rborb3\u002FDWt+hIQsz6KOpsYnmlgBWZ4eUgKxxfm8LDY1e\u002FIEd85aSjuxvbaG+tlb2v\u002FU0yv55R+qOWiuCtDY1UFsjcrVNtPpkbtJqzQDNdTXUSP5aTTUSrmugRc4tyjIJeptpEH5NbT1NrYHwuirZdii2Q50IWPLtWpsbw99C41zf2EJQ5i9kt6LkINja3ESdxrKmnsamFnzygW0ssZ2NgI2AjYCNwOGCgF6UQmK\u002Fa60FWfPZ3YbicKnroa6HtlEEvbR0ruV1sidrxqu3Uxq3XepjmSbehkZ8O51prfA+r7mxQfYDst+SvVWjbLiCJmj1ZtBPa0N9eK9W39BEqyR0fgIpw9R\u002F2aChjmZfJ5dOJ+m++mpqZJ8X3s\u002FJfqNW9nQNLSGUfMhQayM11TXotBrh19U34Q0iabQ5qYDW31hb065D\u002FPpGdP20TUWJEb5RzugBHWnLEX4rFaRZbJvendoJlr+ZumYLURuWs1\u002F7goB0DCMRFTkEI2Z0O40SXygqCwynKLWEuj6Sx4pDRY\u002FB8Mh5N7wP7Zp+CMKWF9x9UTFjMaIzpDOE9qBQ3Y6AyAkdhDobonnvH6mIFZNC8sATOCe2mPWLP2ZtRTMp044hK9JBbM8+9J10Fj0Kl\u002FPJx0toksZOGjeaWEOBGcLTbzjjpk1g9MljyNbxgdOYPnIc0yYPJcMyQeR6TTyOnhEVrFi6iRpHH6afOwyrcj0ffbKIrZ5TOG5gNpmZCST1nc5paRVsWDKbDz5dxOZqiE\u002FsxtjJJmsWrqAsMYWeM4ZR\u002F\u002FlcPvy4EEfqOMaOTAoPwJCVyYjJ0xk3agozB3kIBTOYcPpYxk2dwNBebkLKiavnNE4ZHEXRgvd46633mb8ynwafA7c7k\u002FED40nukUWv8edxTkoNtU3VVPkMHIY+GIbwycFUZfbB2ricRXM+pySUymknDyPW5SSzT39mTY9kzewP2dBogu2OOAScDgeJcTGkyiVIKBjC7w8QEDLNIJYYGvRPp\u002Fp8JgHpJzKkkPUIfyCIt\u002F1Pr8jQoLU1iM\u002Frw5Jx4XTKkiWCXp8fn5A64hDbuwb56zYz7805bKiQibRjJhPDUHN1Aevmz5bxPo+5c+excE0uFY2B8JjfuxJs6QOKgHRY5ZO5UTZT9R4nEm1Xr3A4HTgcRheegSuqispqi5B8XvbDGU4wPC1sfWMOn37+OZ930mfM\u002FWAdFTLeVIQI7UcZX8gq\u002FbC1YjVL8qOIcilaa6oozcujIdS1jV\u002FIZTO+BgFLDhDR2Vn0T49GNdaQk1fElqJaGiwnCfGgIl24ZP2tLChlS2EZOUVlbC0U7COi6NuvHwMTHDRXlbGloJyiej9RSekM6Z1BqmGK6ZijxpmCoyVriSal1H61W+voSvul7ABlPpD10bo68NLV03HtH1SST2L6myjfuox3XniPlbkVBJQRnh8VIXz1ZWxd9A73v7mCyrr2316T7xhqKWX1kiUsXbuVnI1LePX9tVQ0B\u002FXWorO6SvQE6zfx2gufs27bdrasmc9bn+bSbBqyPW+ieNs2cnLzyM3LZcPaxbz50Qq21\u002FkJNVewbeWnfLZ2M5vXLeLT5ZspqgtgSbmdyu1AGAGNsb86j3VLFrJy01Zyt63lg+fnsk3mHFPwD1Wt5q33FrF+Wx55+ZtZ+OyDfF4ewjDC2Y\u002FKV2trqxhZaqisrKSqquorqUOmrq5O9s+BoxKvPWm06WuhrqpWLiuDeyJuy+w1AhZmsImq8ipkGt7r3B0ZbN9G4JtGQCmF6qyEQikF8uBvhMKPYfk\u002FIKcUxACP7QQBhSF2nLotC5nzyXxWbZG1fNt6sfW9wuwt9QQsFYYPcUpJWBZ3M+Ajb8ln5HkNhCUpoAjQVL2dpZ8uZvXmPLasXcTcxesprPGH06rz1rNk0VLZK+Sw6rPZfLalgka\u002FhVIKAs2Ubl7J2\u002F\u002F6O2\u002FkBghJmXRxSk41dcU5bJX93DY5f+bkbGTuq6\u002FzeV49jpCXps3v89+PV5O3fTu5ubnkFldSr38iW1RrNUopGku3s3Te5yzfJDKyJ9y48jNe\u002F2ANxQ1+8Bax+ONVVMoZ2hJZnQcMDEcpH\u002F7zb8wtaiEofBVOsDBzP+D1LS0Ywguz7NfeI2C1gqcfzp7HECE2+IiBx4t\u002FIhFDTiey3ziMiBiwZL235NLSkr2RnPOgWViDwzIRPTKwQjKmdVpn6Zbk0bI6T1eDy658sc\u002FrfJ2kZUWmU097oLN8nS48S8p39MfV6wQiB84kosdAqUNTlzJFr4gJQx5dd4mH6y92GfcAjIQRGC6jPU3r7ChTfLG1SEI4996+ROPeZmmTF3ss0SndGT3rHM499zxOO34WJ504i0m9konCTbeBYzn+zHM577yzmDnjeE4981j6R3gwJGOQHkw+8XTOmZJBSKy8IdWPE847kxNHJxEM\u002F+kqBxF9juWcc87klOnj6RvrIq7XVE47+2wp61zOPGEc\u002FbtFQ9AiIjGLYTPOENnzOP+Cc5nWN4WU7r0YfswZXHDRLAYn9mXUyKmccs55nHvWccw44XTOmtYdp0PJBwgQM+IEzjz3ZAZ6QuG6JEw4izNPmkZvdwhTsDUc0fQYfxJnn3c+5593AeeeMoXB3ROISejN9ONG0TvFgRGbwkCpw5Q+3cjo1oPhJ57JhB6ZpDiDVDR2Y+yMEzlNMDrnrJMYkRGBkyBm6giOOeFUzrvsQsYnGm2g2u8jCgFtKImNjqJPVjppiXHIioV2eu53yWB2uRTIEwhY+OT23i+LWiAAQRn\u002FOu71mnLxAVrO7RZB2pxSCqVUW+RofcvkWLZuOTXxbsq3bhXjjUMwkf1AayP5K5ZQFTeUSZOnMmXCMHrEKYJer5iNjnLMvum+IvOp5XBiRMUQow2wX1kf2SyZicRHKwyD\u002FXeWwhEXSYTHg6eTIoiMckq\u002FOfD9wvTWsmnZaoykeNJ69qNnXBPlZUVsL27BNA58eXy73R7XXs+pcS4HDhnNTdX11FTXkleUz0efr2V+UZCQ9DGtLCRGn9KaOsqr6yitbQFnCtlxBt66SuYv387KrbKp35rPtgaTiNgYslItjpZzncZQY6R9TTq8r6SUQl8OaNpfXftah13z6Xp0kK7Xrun7Eu\u002FQp32dv8PX4YNBSvq319dMcyCG4VP74BGc28pRYDZT1xwgNqkXJ\u002FaSfXBbgsyTQUo25NCUOYpp0yYzbeZJnNqzSC5hvV36tkI5\u002FGx4+n+knXkGx08Zz1TZn48zP2dxoYnbk8SgCZOZMnECE8eNZGj\u002FLPr17k2v1BBVlYVUxQzjuJnHMP3Y6YxO81JRVUGjKTrb62B7bQjo\u002FuFM6MmoY0\u002FguGOmMHnaLI4fb7GtNCRzlKJ49TqSp5zA9EkTmTTpGM44qTefLi6UtchoU3CUvX0+H\u002FPmzeOVV17h9ddf57XXXvtK0jKvvvoqb7zxBuvWrbMvQXbXX0I+ihe8xX\u002Fvf4m1xU27k7B5+42AKZfR63j+9hv4w5zi8N+52G+VtgIbgUOMgBUK0NrcjDcQQqzTmP5Wmlt8sm+QeNU28FqIWQ8cR+f6tNvPIQfTUPkKZm+OZ8KskzluquyZJh\u002FL6eecTvK7\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\u002FIkIvpOw5XZT\u002FhSN08KyhmNNFjyRKI8UoaO01EHYe\u002FhI8jsoeRuxCwBNSRkatIXGSHZ3JuWVMOSQ7GEdUgMXabmC5lhoLUik5DEQ\u002FqyQ0dpj0vecFRe+ic9RQRUCJ3PEv3aF9Sk3cJrlw3Xoase4Yfzal\u002F0WkK6LEtZhKQuOryjXMFQ9GqeiKOdJYV2jYsE4fqLnGWIDkk3RbijXAmKiJQifK1fl22GglKWi+jETKZOTkbmSY2E8Ex0XrSTWyvJQlv7sN0RioCSdqUmxjOwZxbpMvidDgfhYSAJ+mLD5VRt\u002FUOYIbHeBeVST5MlcRFtv\u002FwwdLfHdh0IKEKNOWwo78boscNJbiogt9qPIWPctLy0huKIi0sgLiaSmKRs+g0aRM+MOJn7936C7CjR9g8EAoK\u002FO4KopG70SjIISn\u002F\u002FMq1WyI8jvT\u002FZSS5cDmT+\u002FDLJw5BvBajftoiVtQlyUZ5Bv2FjGdzNQ1N1OcWF26hotaSvHob1\u002FhZUyTAMyusaqWuBhN49GDWsL2MHZDO6RwqZkTKpShtM00nKsP5MHNKPcUP6Mrpnoqy9HtwOE7+viVq3kwinQ\u002FYRFk1NAUKGA4\u002FH3TYvc+Q6vaZo6mihDmsKLy5KsNtXEoVhPeLrR4c16fChJF2mpo4ydVgT0jT2sW1KqfDco\u002FVo6qq7I3wwfMtyEB3XjYHD+5HqkX2jTJ1t5VhYRhwZPfrRu2c6MYbZxkY3UsaF10N6qhOH9PVgUJGenkJTeTWYVlgCeSsqZL2cwMBuFsFgCMt0kNU9ldIykRM1pux1TTNIa0MNhVvrSOrRnfiAl2CzSVxMPDFWkCDRREbGYTX7afWCqMV2XRGwcERE4jQDNNXVUlNdRXVLPFkJRnjuj+neF0Pw1X9qTP\u002Fpicp6B6P6JtK1j3XVdqSH586dG\u002F7tjwsvvJBrrrlmj+jaa69l6tSpbNq0ia1bt+4dRP4WGuS71NbU0yJ7bqRHt9bVof8USCfV1NIS6KI20ERFSRHFpRXUNoe6JEhQLhsaq0opKi6lqr5VtAmv8wnSIhfvpcVFlFY14jc7E9oDB8dr3jafD2evpee5pzO2Xzy+5gZqqxtp9eu6h\u002FA1NVAvbaxtp5rqJnwyT3TWJtRKXU2N9N06Wnatc6iFev2nU\u002FSfx9N2ks5MXx4I+hqpKi+jXGOwy94v0NLYVla9V07sO+sItdRJHaQe9S3hubhrqv4tuVqpR119Mz6ra8rXhHXbqmtp8gZ20hlqrqSgqJJgaNcGf5k+B5HJ47jy1+cReOGPvFOyh2B8mbqjnS9jrLaimIL87eTny3ipbkH31k5YWmsoLi7eDZXT8BXQ635SWVIoOvPl+5ZR2+T7Qj8LttRTWbxDpt4b2qlvdNbhSAsoA6ulim0rFrJ6ew2trc1UbFnGwo1lNHgNVMZIGDoTEsU\u002FOhDZoy9sqBBleUUkDBtMiqHkPBESu2aQgJHO+FkpfLC+FiX7s6aqAtatXMP6jTlsz6+gKeRAyT5rRyGG2HlcYmpulfm4hqrqOppDkURFRyLbOJTTDYh+0yQoYbdRT3FLEH\u002FQxJE5iJED00mI8ogEu3WW7OdCYmwMBVqoWbuYpr5D6RER0ltCsPw0ivFc\u002F0alpmqZY33mTpVr0yn2KL03scTWGwpYks\u002FSpkvZr7Qlf\u002FFtSv2ymXjiSIo\u002FXk2FLCDGbtR+MZ\u002FN+XoEnGAWEar6GH\u002FBOwRq5eLAHQW+fAJFqzGD3cR2MhV3z8l4ek\u002FBnT0VI9IQtVaYLKM77l6TJW0qrozxKIeFipsYltd8d4\u002FJOFMGoVQMRtxYXN2n4O49CXf3cTjThkmecRIej7uH8HuMwxmTgZIzAXpusEBFT8CZPRl3r4lCU3GlDMSRPBFPQqKIBLBUtuSJRsXOwCVluXuMwZ09BWd8T6lLLylvGu4sySf6Pd0H4UyMAVxSl2G4u40Ml+9KH4rhaAJPf5zdxuFK6Cn2PZ\u002FI7d1j7J24Lb2nCFiykUzq0Y9JUwbJodGDJRPInua15Y4sBPS3T46PY3DvbPplZ5CWGIvH5QwvQHryMZzIwAf0aOxCbXyLoF74dkMB2aSHLwUl61H1qAC1Gzfi6zGMPukZ9Mo2KcoposVyykYigayecbRsX8H8ZWvZvL1QDp2yoZDNLOqoQumwbKwlC1l0XAZ9BvcNG\u002FaCMk+yS00t008oMoshYtxOifDg+FbNnYpAYyErVlQSJZuOkE8MBTVV1DZbMuYD1IoBoLiwBr9l2N1xl+++R1G5ADHLSliZU8y2igYafSE80UkMHNyb4dmRGAqUMvHWNVAtVFPfSL1YsfTlqGUpFAYO6XMWslMDDJ1BfFPSxDtqHr0maTLFAB4SjMyGJvaFwnmDwcMWN\u002F2VQw3N+9Q2jUdI4yIWfo1V10YqpbpGD0pYl2ma0lMt3YquRQhP9gOm0M5JQUJyQI6SPm6IuM6lHAYBr1d6u44JM\u002FwE8BJPjAXyhDmGQ+Hz+WR86HbJYTvoo7E6l6qY3vRMc8vB3pQ0F8otF4XhHKDHlD4My\u002Fla0tqZtrczAt56Koq2s2H5xyyoiCU93okhqCd170Fw+Ucs3bA1\u002FKfKnn3LZGifBPkgHV9kZzVHekz\u002FWcpTTjmFhISEvWpqnz59GDhwIEVFRXuVr3XTJ7z+9CP85+9P8WmJvuUo4bNnnuKxB\u002F\u002FLgw88yIP\u002F+g\u002F\u002F\u002Fsc\u002F+HBbu9rmfNZ88gq3X9Cd4753C\u002F99dyVF1frmD4K+ZrbLt3z+j1cw7oSr+NPT77OmqIFW\u002FSnNZuryl\u002FP24\u002FdyxcxJXH3fy8xdVYz3YN+ChMrE4Lac9X1OZPzgLNyBEjYveosn\u002Fu8VlpTW4qeG9fPe4pmHH+fJJ57iqSce55F\u002Ff0SOL4Cpm+yvYNPit3n6xXd47YlHeGtpHhUaJkmz\u002FOVsWPwOzz3xMm\u002F872XeWZJPVbMkfOkTormmgGVz3+HpBx\u002Fmocfe4tOVBTTrPbnkaSnPZ+E7r\u002FPGay\u002Fy2LMfsFQMr6H2ic1fsZlFrz\u002FDy2++yjOPvyXrfgVt1bBkTs9j2bw3ePq513ntlVf5dGM5dUFRuCdPy2Y+eul\u002FLCuoatcXoq5M9M15mefeXyffJ7QnWtplnERln8yVM+v46PklMre2s21v7xBorSV\u002F+Zv8984z6dmrN716TeKH\u002F3qbRetK6byY2\u002Fgs115+AWefdwonnHw8x590PDOPn8bJF93JnJrdFWfJ+lfBuk9e5U\u002FfGSE6e9Fz8s946NXPya1u7rxc8dWVsPq9Z\u002FjdxT3aZE7\u002FJU++v4yCxkDbeNhFdW3+tvClq7547aScbRTWmmHJULCCnE1byC0soSHMaX+ZXpqq89myWdJKqtF\u002FRag9hWBDNaW5m+XMWkVTa5uejrSD6stYc0bFkpYeQXFOLmsXLGP99ibi0xKI8shOQgmJjFj4D2o1vl3KlVS3lVr5uDExEpZHT\u002FfCFFufSXRcJtTWQ6iW5c8txBg4kWmThtErupz8erWb\u002FZJcGLQ2ULZtPStXrGN7i5uYGNnJRcYS426lWi4FSyqqqChooLXBi2wLZRcByB6wbR9otcWF9WVPoKmARYVZjO6fjKUVSC2US1FdU8KmTZvZsHo5K1ZtoqQ+yE7bW4mYLXVyeV5JZVUl5QWbKPDFkSX9xeOWcjsavkvBVqsfZ\u002FpojhtTy+uf5tNkOnbW2yFv+\u002FuAgDYaSj+KGIErewQOVwuhirWEWosw0uTyIbMPhim8VgNDLugjuslFhy5Fj2NPOvgbMf0JcnkwBXey9IeYdMLD3K8vU7JxpY3CFd9LLthG4YyNRW5Fpc\u002FEoJwxWIGAhF0QkYwREQ+GQzTrTuAFxwBcPSdIXpFrbcJ0ZOHMnoTDLXOIEkKBnDmtYG9c\u002FabijHZgNVViefri7j4Bp0MubxJ74EjojSGXbaac762OCznps2ZQ8rtFJrk\u002FjvgsjLje4neTc4kHSy4kpSJ79ega7VUGW3jPEbAw5B\u002FyyXXnwHZHMQJKxm1SXCwDenSTg24PhsplyJCemQzpkckw8Uf0yWRk351pWC9J7\u002F7lpPNlpSahDSVHDbQayJYi1mxuIsJj0FJRgd8dQWNFEQV1AVwRkWQMHMuYEQPpmRRBqLqA9UuWs7mkXozOSsbiUYPU4dlQvQC7Y0jKGsSwgd1JdFl0vQSxzACmLND9ho5kYGYMHid8e2ZP6V9WMyVrF7PdEYVT+mrQ2xg2gJXKXtjpcKBaKikuzqe43g+GOjy\u002F0WFcKz3XxSXHk+L0UZyfz0dLNzA3p45m00V8fBSG1F2pIDWb81mcU8DyrQWsKhbwaaI5oIiMTWRgkge3J4LkhFgyElwov58GOVQYhmQ+mh7pn6YYx1tmL6Bl3pJ9ow8WEGoU65c6TIGTj9r62TJa5u5j+z5ahH97EYiew7SFXaplYIQCYtw0w3OmkpRQyMRwSx+X8I7HgZOW8J9rUcK0hPRPCLpcLgmBvkD0t9ZTnBekW9\u002FuxGECSvYZQayAHI7RTh98LZRDoWTcWJpl0xcQUNEpdO8\u002FiBFjpzIjo5h1RU2ELD\u002Fl6zZgjRzPqKFDGTZkJKec6WDpmgqCR+maUF9fT1JS0hfw+zqGIeMyJiZmr\u002F8EVjDkJLT+RW65+ye8X6GN3dt59aGf8qs3fKRnpbdRZgpiw5EqhCiZcx0jZ\u002F2C1nMf42enduO9Cy\u002Fhj8+ukFFkUr1tPn+eeBpvNhzDvT+aRPD9c7n6sdlsqgardBWv\u002F\u002F0ELloSwcxf3Maookc5eewjrCyp6zS+SgEEmqqpkr1sRYUYmcQvL2skYLVQU1ZBB69SDGCd\u002F8+Er47y4kIK5TKjOaA17ExWaRHlK8sZO7gbPaIkzXIR5axj4+t\u002FYnFDvYz9ClateZdlUdGk9u1Jzz496dUvGqf0PxnONC74A4N\u002Fu5XEgUMYOCCJjef24e4lXpBaV698mInXriF5yCD6J7Wy+Ynf8+jn1ZL2JY+\u002FlBXvPslTH1Yz+PhTOG5oBU\u002F87QWWFdZKhnI+e\u002FQvvLrZR+pA0Rf3CZOOeZSN4ZuMJj67fRC\u002FLIhn4PBB9IzZxGX9b2eF2GjEesP2925k4nPNdB86iExVyIf3\u002F4V3tsi+SrTu9FhBMRrWUF5eTZM32JYUbApfeDQHZU4Lc2XzcQoAABAASURBVIIUfvoGr61P4qSTJxAZqedCi+ZqMUa3Z9FiTVVlNHYUIZOer66SRh+oCDeZJ51GIOcTFur6Ybu9Q8CkYuUbPPCry7h5y4n88e+P8MQDl6L+dxHThv+bFVWt4VWI2q3kfLSQZdaJXH3F1VwldM2VP+R7544kybGbEuU7ly9\u002FhetOvJy3Is7itj\u002Ffy69Oa+Kmyy\u002FiwTdWUKS\u002FlVXNhjlPc\u002Fv5P+Kjvj\u002Fnjr\u002F8kR\u002F12s5Pz5nEPz7NDX\u002FfXTUvu60fAwYM2Jn69+PHzy+ntMnE1\u002FoO\u002FQcP5PQ\u002FPMGmrpl9leR+8msGDhpI35ue5tNcWQ\u002Fa01s2zufZMwYx6EfzyC2TTtXOP\u002FiehemMJz27P8MTtvHep3OpyR5J\u002F7QEohxWeC\u002FRVgfV7rX7bbGj9C2DHxeRHpkjmvX6geyQCDulDLytDRAXhdVSwNbYwQzoJgZay0Fk1hD6RXfMOWHx8MvCQURMCr2HjGLc2OF0o55Kma9a3SlkyWVgolVHYU4OxcoV\u002FoGvWJmelApn3bOX5aNqzSpco4bTPSJE+AdnHU7cGcM5YfJEJk+dyvRjJjEwxUd1WTWhnZQrQvXFFBZsJzd3u1zyOckePITu0j6X9A7rK2pgyfwa3W8as+LWsjC3Bp\u002FsPGWJ+YocdtKeISDzg9ETR8ZEnDEGVvUqAtVrMGWtcsSmoMxy\u002FHlv41v\u002FX0ItJsQPxNDfVPomLQvxbXoG37aNsqePlguETFTddgJ1FZjeWiy\u002F1h2BkosPR4QLs24tvo1P4N38JL7c\u002FxEo+YRgUwsE6wlVrRFvFZZyIxmx4nphRDix6lfgz30aX2k+lpEuvXsOIZ\u002FW24K5VfQUd8MZJZcfMj7CF3gtUq4jHsMjdbUCmM0b8K17VMpbTLCyXnR7CdUtEp2vEqwtl\u002FKiMGKnSNvjUcFaQk250paIPYOui5TRJbwPQYVSO9M+KPn6LLqMr5fqlBDxzvDuA2113n3aF7lKifwX2TbHRmCvELDE+OtwGOj\u002FGL23HLKGyMFjWP\u002FeDBsgJP5w8TsozBdeOE34u\u002FNHDOhD3x5Z6AlkrypyeAnvVW2UMqnfvIychAGySShmm\u002F416aYYekY1ikG0jBb9k6tyQvGk9WTQ0BGMHDaY3rFN1DU30GqpvSrLFj5ICFgmjshY0vsMY\u002FjAHiTLoqcvQSwx3plRmQyQy4+hvRLxuJQsagemDnobL8NvN8osWVyFdpOy1yzpXq2V61mxMUSMrrsocEbGkZbdk27xDsQWieGAhvISSorKwwZ5ySJS9rOnCFimSWxyGgNk7hw9sCeTBvdmXI843KaPqupGmQvlc+IiaUhvJg\u002FsxThN\u002FVKJ91fKobIRnydB+lxPRvXrzogeGaS7AlRXVVNU48Cp9rQW3345pRRKN0PGon\u002F9YgIrt+4T+dctFcBl09qmTWs8rMgQA2lgS560bYvQ3rfRv3ododZmlAqjdWjbJmXqQ4tSBkopDEPqIA8olFISF77wlCG+Qlw0cdKf9Z\u002FnCVkGDiNITU09MWmJiDBts5x+J9IzYhvFjcJ2SF78VFQ2kZ4RL\u002FOtzJRBPw0VOVTF9aFnikPGlPDkcsSIMPC3Nskh1oHDapVDfjOOaBcRHinaErKfnRAI+vwETIXT5SEmqRu9spOoEdAts5GCzQEy+\u002FUiLSGKiLh0MYj1pGr2dlqVgdpJy9ERUUqv9YeuE8WOnsXZJ53ORQKvLNXydhChz8\u002FHn8Hpx01nytRjOOmC67h4BGJUaOCjK9+jxyW38JOffJ\u002FrfvhDbr08hxdyF7OgqI7WbY\u002Fzn8l3ccU1P+WqG67j+9fdzMo7VlC6PZ+c3HKW3Z\u002FKX35wNdf\u002F8Af8\u002FMor+bnjTp7Y3khdQIptfwo\u002FfZlH\u002F\u002FUP\u002FvXAQzz80EM88Ld3yGtcxKO\u002Fv59\u002F\u002FuM\u002FPPTfh3n40ad5Z6UM2uYcFs1+nn\u002FeeyO\u002F\u002FvOTvL0oh1Jht6sKezW1XvK8g0lP7i6robDcafQbPZ6Z54\u002FBkKiStwqlMPXkSYwbN4phQ0Zz7FnHM9DjAkLMvvf\u002FOOOmX\u002FKd48Yy7Ywr+c2fBvLAX+cRkHybHrqNC2\u002F9JReecixTz7qCay6IZfPiTymTnLt9vCZJPaZy3c8u5eRp45g6cyon9CsgN+TDX7SAhdtSuOTqCzl12kzO+s4veHjWizyRI5q8H3Lzf8\u002Fknl9+lxnjpnHW1b\u002Fh1qH\u002F5f5PxeAoY+jd+wr400+v5ZzjpnDyxT\u002FkimGVrPtsbZuhXLKHn0AT1TmL+fD9t3j5xTeZ\u002FeEittf6QIx\u002FLvnwTc0+mRd9VBXm0ehOZ2RWI\u002FM\u002F+IjPlmxBQ5r7zlO8s06MPWhXyux\u002F38cby9vioVAZC159gbXhaASeiDGMbCxj60Yta9PeIVDH2m0lzP0cLvuR9Knrr+Ly63\u002FAuWdcImp+x5sVAVmlJKgcbf15xvf5+U9+xA+vuoof\u002Fujn\u002FPSGa5iRLOm7PIH6RnKfvYEFA67lqqt+w09+9CN+9oMf8Nezq\u002FjrW5vI2yZ9oWQDG5ffxLsxP+XGq67jRzf8iF\u002F8\u002FPv87FT4200LKW9o3kUrOOMnhHl9bn6H9997m7ffeJE\u002FnwRv3HAad75fjssVyRCR6B0biUP8zkfmd4dL1mPNePqPvPvhXPLqxWqp404XEb0kkOLGIeu6hA7Zo+RSvlX\u002Ftnogif7pfYnx1dMshtBg+Mws+ztLxlx4ZIkve3AOnPvWarIsDxk9U6nNL6UxYKFkH2YYDoxALZvWVXLsoBQwXEQFvPiCBkopCPnxhsSni5M9eMjvJyB7NmdkNPFpGWSmumj2NtEifCsyiZ7DJjB12lTGZUeAO5aESCcuQ3SITiV9qo0USgkJG4Xs5ZT2JKbESL2NJaV9GNsnnmDIEh5Yyok7JpmMJLmcMWWPJ33O4XGDfF\u002F54mGZ8Evq5+o2jJH6\u002FwCZOJHxo4fQMyFCzkuSJ6xKYeg6SH7DMDDE7ygZLFEXRe8Jk0nZMJs1FUHcCtvtFwLydcw4VMJ4nIkJ4M2X71sMjm4YHkFcvhfKI498S3cW8nGkH1g7SlQRGE4k3YV2lnwjZ8+peDJ6oowokP2qaJFHUnQ2hwek2ylPBkZkf4zUY3ElJ2I1bsZfthAzGKnVtFFI5jLJoxxRoguUU\u002FIqxEUJ6YCQQ4KGT\u002FonKHcmSuoDTZiNFTLDGEjB8liYIqccUkfJIkLyRKCEZ7aUEmqRnUhiHxxxDqymMszmQsKJ7J3Tpe1djk5pk4C\u002Fmbq6emqEqmvrqW1swR+Sj6Mr3Cn31QGlFOqrRORj6gNok8\u002F8arl2HUoOby0tPgLtg7yd3cVTqFAr9Y3e8AfokrDboDa4tDY10RqSfLuVsJk2AnuHgL4IMWXBMU1TFod9p1B7\u002Fr0r\u002FdssrSBQxZoVTQwZNZLhI0YyatQoRo0cxpCBKbSW5ZFb3UDJhuWs3ZxLQUE+2\u002FMLKA8myyKfQJRhyVT\u002FbW7\u002FkVN3fRnhjEqkW79hjBjcl\u002FTIIGZcDwbLpdWQ3qnEuGVpkoX0wLRYydrhwqWaafX5wn\u002FqRf+5F5\u002FPS0vIwCGrqrG\u002FPUOvY95KNs5fRIXLwi\u002Fl+OUA0VxTRu7alWwobZWNgh+fP4DZUk6e9Mv8iiZCku\u002FAtPHo0KIMRW11LaV1stfARWJ8FBFWKxUlxWwsCuKqr6Okoh6v04HbYeAScsvBMipoUpCbz4aSWhoCimiPE+VrpLiohM1F1TTI7Yfi6HIaS6UMFLKBjXTBPpCSvEop2WN\u002F8+gppVBK0eGUUm1xlxPcLvatfW6UIRipdl0dyg+Y\u002F2WKQvhbqigqLKa0vIrKilKKSqtobDUxZP\u002FaUF1KQXEZ+k8SlBYXUlLTgi8QRUavVEKFJRTkFVBYsIXVZYkMz47FIeOmrSRL9hzxDD6vDzlLtlFQVEhBYQ4bWwczMjNS9sQm\u002FuZq8jb7ye7XjRjZY1h6bnRFycVjKo6mQjbmF1KYm0Nxo0GiHIRiZL6z2pTb73YEpLvgb6iiRPYg+QWCV\u002F52NhX46NkzDsOIpueoeMq2FpAv36q0uIC8DUVkn94Lj5x3bCzbQTzIXjAU6vJ\u002FdVjhAzfrnuH27xzP4EEDueYfb7OyJCTfq4zVNTAqezijZBrBiGLkmadSvc1PxboA5L0Ix\u002FQgqXus1DiJ2PRjuJaV1Pi2U+CvZR3nMSE5Ep2a0ieD\u002FlfBq2ssAq0i3vFEdafv8DEMDM3hlttu457HKjDE6pA1djgjRkTz+e23cstv36JMjGmty\u002F\u002FI5LOeoHLIhZw1rJrn73+E99Zrc32HMmj1WzS4k3FFeXYw5WweEmpjSC9ztrDwrRd44515zH72j\u002FzzJTFQVQufraz\u002FCMb02ZE3asRpMHsDpTSyftUQ0rPF8KIVybxi9u1DyFdJsRWgZttaVq5axerVq1i1ag2bCyppjO7B0OnHMSTWS87qpXzy4nyaux3PlPRUVGEFDYFuZCtDaxPKok9WPBvyJLhpI0sZRT+NOdpFMuIEWL21FNQm1tVlk92NNuewiOmfRkNDGfr3StqYYFbmsOi5B1hUmcyEiT2oXfwhn67dwLbiWirz17FwSw21ect48+\u002F\u002F5pPCEOn9hzA4vZ4XLruNV9Y0kuh9i4sfXiuGGdFY9ybn3\u002FFXvvvPBYQkapa\u002Fy81\u002FrSIyUSLyuBxx9E5upL6yTmL2s3cIRJAeG8VAyRRl1VHfGsBf04i3SV8+TGdYlIFD0jofMXhtWLuKZYsWsXzNeplb6zuTugaa\u002FA3M+Q9knjSGoeOGkBIZR1afQUw\u002F\u002FRR4fSFNDUWUlPnIf19yXXMm4\u002Fr0FZloek8bybBpZ8K6l9gg661Pknf3ZEw+lZNOPo3TzryQiyZriViqlq+SfYdTR76CIsiggf\u002F85k3mzM+l0WLn9n1FzgOeJItVqKWG3A0bKTZ6MuWUyaTVrWfN1hKaxACvGsS4WrJVbJRF0CIDs3SzhIMgdT7gdfkWKdS2wZjuQxkTV8Tm\u002FHzyCwspLCpk+8al5Hc\u002Fm9GZTsyI7jKPlgqWhZSWlVBcmE91QKDrgp0yg7TWV7A9t0D2bIWyd8ujpM4kNiGBaNVKTVkRudu2iy1jO9vWFhBMziQtMhKXAl99JSVSZmlVLbUVRRTml9Eo39OsKSInv5qA3rvSTOHChUSOHUaGM7Tjs0m5vtpitsm5SNc7f1shstUkMTUe2dJ1fomwvUrWSlP2giEzRNjupA\u002FwWkLqINZ3SouLKCqQ8gWD\u002FPxy6c8hAg1mW1mypzEdaQydMlps9VL\u002FLm3XKmzaWwS84B6AK7U7jginYJyII2067p4nCp2O8tZiWvINM2fg7n0aDo8fs2YLofAlpnwwT1\u002FcvS7Apf8fOlNk62R8WzKeTS+WjHdLvhd6PQ7UYbZ6UdH9RO8luLKn4cwYhSulJ4bbCY5UHBnn4IwdgLICyG0GqrVELidkYxPdH2fWxbhTMlCBEoLVFejxovUqxKlCQnpud0j9AwFMba+3fFheUxINUOKHBRuxQg2S14MRNxZX1gk4rI2YDbJv7IZ4AAAQAElEQVTGOqNQVguhhjzMQBT74qSkfcmmZIIP0NJUS4UYHJvE2KONSQ21tVTXt+IXLMNalZZT4eDOLyX5hYwgjTX1tMomSkQ7RZSSNNUWVTLg\u002FHXVcgsfCOdp4xIOt4vQ6XQ+XxM11Y2yATRFpj1F84XCMcmk\u002FPUUlNdjWe0jUXjhNP0SOaUUSoeFLCm\u002FrqKSejGadDKFj5bpENLxdlJKodrDtrcHCNgiNgJ7g4Aswt2mzmRIdhyGLO4Ow8DhchOZ3o8R\u002FbuT4IihW9\u002FeJDr8NDbU00wMmQMH0l0WdXfHeMd2hwMCev51RCaQ0WcIw0ZNYMKoYQzqmUKUW8ncfOBqaOHA7UljwIwZTBo7jnHjOmgCU6cOITshRgxPsillP52\u002FGdeA45k+oUP\u002FOMaMHsaA3j3oO2wM4zvKnTiZUb2SZXPrJ9i+BO1nyUdNdqUMvPWVrNqQw0crcli0fhsfr9zCp1sqqZG5IEIOAfMkPmfFZjppTSH5LpknLC+5OSK\u002Fagufb8jls1VbWZhXTaXfgdx\u002FHPEYKqVQSnW2UwmWSun4\u002FnRCC6UUSrBXSoV1K6XCvHDkG3gp1Va+UgrDUCAP++GUUqLHoKtTaj+VdlW2m7CSQ4j+TyvrG4M4E3vRJyOCloZWfHrCkINMoKWRWiuWzL7ZRDr9NLQGCcraGJXWk\u002F7ZHoKyN6+qCZAxdBi9450yA1qdpeg9bWzfyUxMbaSmspb6ZhcDxg6lW6SJKeUiTU0ZMpQeiQ6Jt2WzLCfRcen0zk7CkP14dZODhOw+ZCXF4jR36G6Ttt+WdLqISHf4sqqxppoaoUDKAIb0jMWhPGQMGkE\u002FdxMNdbWSVkONawDHDE\u002FHZWP5DXWeKLp3P4ZUlcCptz7F3NkP47zrLMb8Z70YkZw4pVYeMTo5xNfjw4xNRlvB9XfWB\u002F\u002FekUr2GDrRgVO+byxKIoq2aSKaGOVACYcIF5ac1etNHdlBfWacxvnnT2Vwr1Rhns9jb15Kv7gpXHr5pRzbP50k4V7wn99z6dQk\u002Fp+9swCw4zjy\u002Fq9nHi8zk7RiliyDLDOzHTvoMF18wQtdcpfk7r7kILnAXfjCTI4dU2JKzChZzEzLjI\u002FfzFf9dp+0kte2GLs1NU3V1dX\u002F6emp7tpdpRI+yeVTWF5D7aT5XHXl+ZxVeYBA4Xjly8Uhl\u002Fra+czLv5Brrr6Ft7z\u002FDqa\u002FcAP\u002F8oQcVNBDmwvO2LkYyoGwHkE3Hcv9cvCQka5Q\u002FiABJQ2SMQaaNrNqzVrWrlvLmjUb2Cn77GhqhDcpa1b37o2s3tREPC+fkN\u002FL0LCsXUMpOcQZ4dH3gN8j0CrobpOss1+dVkN8wFLexbYWm72VlgXBkByOMIIzIyHlCWDlT6ZQ1AvmV7HwttdzVkMOfc3t7FnaT2lRLq3PPseLQ4t44+1v4NJF53P5dW\u002Fj858L8e5vrqX66rdw3nfvYZeIG7znv1Df\u002FBMf\u002FO3drBS4h56+G+sNNzFb6vRlK8jNgUQscwCiSw0dHAIhpp61mKs\u002FewM\u002FfN\u002FPueuP93DX9\u002F+H3\u002F\u002FwPhZ8+UtcURXCiwT5PqWn053XMGvBeVx67bVcct585nz697zQnK4RpsyVkDncSZdkJ+a5ZMmzkSR4bZycEkn20peK05GA\u002FpVQWJondZaUy2WH8AQlz1pp78h8lLJxrv7Na1i3dhWrVi\u002FnRfERyNMnq3EirnugLmMby2RkMW\u002F40Lv457+7izv+8IjYocPEPDbWWLbjmE45HnLLpnLO7AbqJjYwZcG5TMzxY8khOUkBKOGBkiuhrFS0ioG2QyR1Zl8uKW8pk2bNpFwOYvX5Z29vD32qgfPOaqRAZo1LHhPPOouyWC+9g1HiqoLZ8yZT5HVljjASbBuPrIWeVD\u002FdPT109SYIldRSW5yP3\u002FbgE95kuI9eqRsIljOxoZRQwJb2CicWFhuiB3\u002FjxZxVFJEzj2ESKIhs5DcPt+Bq+1dKqLuYBXVZpMas6UrWTDsQwIr2j9ggEYu82gYqS7IQ4SO6yZmJP7+E+poCskQP9NQdqUnzuJ4CGmfV4YtHGejvR\u002F8py\u002F6+IWJOHvNfV4N\u002FL6+DXTyFhRddxpwyr4h3MzUmPlQEXFklbAdnuFUcC504cSWPxS+Y+nBVEKdrOYm2XTL7crGCkOpeT7x5OcpuJ9m1k4TY\u002FG6gWL7hvcK3jET7IMn2jSSHFVaWPPuhFpI9IntgPcmWVSQHw+DLw\u002FJ4RVgcZ1Dk9A\u002FK3JKykPQh31hwAOksvoRk61oSvVFxnBSgYl2Sf4FE2CHVt4tkZ5PoFRJdVpLYvYrEoMIqKMcOhMT5EsVNtZPo2iW8nSgVANWGG94sOrfJWi7rUTBbyjpxk8Ir5Ay14wxtljLRjUMPguShNxpp4eJikZ2XT2VFGVWacj1EBoaIxlNSkyIeCYuBEyXp6BYK5SSIJ+TBycsyHI2TiAzSuruNrnCEsGzglFIgRtTw8DDD4bgANaqevIRIbyNSJJVKEBkOi5MjKbArlK7Yj\u002FTLpUlJnUMiGmF4OEI8NVK2j1XqLZdEOEZSCpWSdGRYdA4TSbhYoo9ukSElejipJAkZX0LGNhyJp8emdFvRz0nECYte0URKclJoLoOAQeCwEdAH5Ps3dnG95Uya1kCRlcLRL6YwuK7C9hZQM7GeqqIguRUTmDxtGtOmTWf6tMk0VBaR7ZF1AxNONgRc10H5cyitaWRiZT76h9Dd0ef6Crqmi90DmA7Mp5kyN5kfnkAeVZOmMkWcYWNp6uQ6yvJDWAfIyzQ96Fjau1k1TJv+8j6mTJ3K1AP7ndpItWy4xBQ86C4M4wgCSll4PbbMFYdwNCn7WQu\u002Fx8JCgiVpry3nTGNI6mypAoVHNhs+SxEX+8PxemSDYSFZzqSglEKpEbJk8LKqHsHwXZRl7ZWnlDoCWUevqVJqVCdrVKg7Gh9GtFdWRqY6DCGH1sRVXkJ5tUyfPZOZM6YzQxwZMydVU5xj43iyKaqZxKyZM6R8BjNnzmJKZQ4hjys2c5CS2kZmzJrF7NmzmV6TgzyeA+xRF0fl0DBzDrNl8z5rxjQmlPhGN8c2vpwq2WSXEXScMe0EP0+Q\u002FKpJzJw9i1mzp9NYkUfIGsuDCRkE5HtgZRfLAfV0wWo2s2bNZvbUKnJtmY\u002FyzUv5CpkwdSazZ0xhynR5VjMnUeLfZ9NkxJj4eCAg7wNFzL7oJv7pA+\u002Fjxqsu4uIrb+Uy3fWjT9NFCcWS7u9vY0hiHIhu\u002Fi0UKYLFCvLnsKM9IXtfXSl7x9Qe1lIqz7qAfCuHAnbQIXtfaQZdA0R2wqJSsDyaP0NRdj70P1z2vjv58J3\u002FyjsW6R7FZt3zJP89\u002F238+u9+zb\u002Fefi4V8i3zn\u002Fdxnrj\u002FfUzd+CM+\u002F6nvsCFq4cFmbJAlC1f2vc64B5WuDKGMOefcyNvecgWzavMoqJrHFYvfxrrn5aCBciZOlDHKwQqZ0NEEZ+VTSBH1Fw6JI3a0Qg56VW83SRUgz5tN\u002FXnX84bbbuV1t9wqDp2buGTuBIrcIbq7e9AOwHNueBt3fPL1hFY+wFObW1F5ORTkpHDl34jEGD39EYryZb2prZeiGHG5Z672FmgsKBRgaphZFSOWGK1JOVg9\u002FQTFGZM9WqQjb2k959x6qxy69fLsA9Lnqu0MeXNlD1HD5MsWc87kIlyxAwYKKuX4Rt5N3Uioqq6cWbt24NRex9um\u002FYI\u002Fdw3xlzt28s033yxj+x5\u002FWB5hw\u002FMbuOK6OdjCr6+Uo+gdChDMztFZQ4eEgEO\u002FzNVwIgtLDuzWLV\u002FCql1tbI5ASTBKd3x0hmRXUjG\u002FCBZ\u002FhUcef4ann32ch\u002F7zPLjn7\u002Fnsz9fJ929sp0oyCiV3V2jvFNMJWZ91kSZdr+OULksz6pwkdJ59c0KXHkjrPr2YRRctZP7CBbzh1zD3H\u002F6Dj107iVTqtRwg2Uy\u002F4Cquf91\u002F8\u002FZffJi7Hl\u002FK1uYoduDAHo5DXsbpzSmkZtJEyvOCqKRFTkkNUyZXkCNORbdIFoP6OVA3U2gWNCyAAi9pYDnDg6x\u002F8hGgYeoM+cbPEprNnJkTKPSkRs8nXDwF9cycNYMpsqhOmVJFVU0dxd59dpMrK0gwt4yJ06St2HuzhabUFpPjdWWdDlBQVs+0mSOyZ0+rpTDoQZ9FumJHBEvrxX6YuddGnD1nIoUyvz1ls3nzNfUE0jZcPhPFvii2U1LD3uAqG19uBZNnzhY7cBZzZk2loaKAgPQqsx8dXJkbQXGA1Eh5js\u002Fdr70swjieQmonTGGm2KIjNJPZcyZQ4BbQOK2KoLTPyJITerKqpzBJHCCZsxvdxyGSYZdvLdFlJPf8mviWHwn9kPhmTT8gvuVOUpH1pJp\u002FS2zb3cS3Stn2+0glgmCLw0H4E3vuIr7pV8S3\u002FZj4nhdw9LzovkfaiqztPyW+Xep2\u002FknkeHCHHiOx\u002FSfEtkrZ9t+S2HMviV0\u002FG+HdLLI3\u002FZxE3ypc5R95LlYe7uDfSOz4ici5k\u002FjWHxFv24p86HE7Jb\u002F59ySVZyQ\u002F8CCJLSJj25+E78fEdv+NVHINye0\u002FF6fMBrBEphLHSHSdjPWXIzrsuofkYKNUFaDUkDhjduNEAyKPwwrWYbU6sFF6hivZaFlogSoZYUA8od0DYcJD\u002FXR09TEkLyLRATo6e+jo7mcwmiAiHtGUrYiJ53BA\u002F+pLcojuLqkbjhEd7KWrfxhHsS8ocWbEhUcMnUFxaAwN9NM3FBH\u002F5limDLtCuXGG+nvoFI9keHiA7u5e+mOy8KT1BWU5RHq7aO6OStoi2tdNV++wOHAi9HV10xcTHsYE8YbH+7tpkfH0Dw6Lx7OXbjHW4jjEooN09w0SDocZ6OunX5wjqTFNTdIgYBA4NASUUuM0cHFkLRl9hcfUj5Q7+oMr9Y58YdM8YiTsTY\u002FhNsmTCAF5ZsqSZy3PW5IHpZhl6S\u002FNPtYD8\u002FtqRlMiWC4sW75R0tYaJelS7LL0TBllfO1IKdF1PDaRaVv7y8\u002F0M36sUOPIUWq80nEYTRGHC5VSCnUG46eUQqkRgrBccrQXHpZYk86\u002FGmkeTUO4DKEER6UUSilJnfhLKZXWRSmFfu\u002FoiYLYjRzy+IZlfF0o+ZYoNSJLKcXxCm762+Wkv3dO+pvmyFqle3fRv06eKUvHsriNrGKjdaL5CM9IqW61P7kjcmU4aT5pv7de0o6M+eUt3XS\u002FrtRrGp9nrxSTEJwc\u002FdwEiRG85PlJOn2N1qVcJXsmJ\u002F0spIjXDobj6COgZ7pFd1cfw7tXs2zrbnaueRrZgsOkKeTLv0s\u002FDY889jC\u002Ff3Ypzz39JA\u002Fcm+Tm2gpmz8zCnvw2Zn3\u002FKZ55+HGWvPgYzzz9AA\u002Ffdj6FhVOYXJjPost+wR+eepJHlizh4cde5Il7zuVd071kyZkEo6F37cN8+\u002FP\u002FRd9Vn+fyaSF2bu0hkdzK\u002FV+9mK9yNV+8eDoF\u002Fbtp7UkwtGk78ewS6i94J\u002F\u002F4kbl86x++zf2PbR2VNBLlySFZVbKJhOx\u002FR0r2vytZt5tb1rF0Wx8xPXxxM+zcY0xSkAAAEABJREFUvYv8+kLZzdZx+c3w4NObJa3bDfLS734Mr7uEbLI493o\u002F69ZukBZSFx5i48NryC2bSbVk9a\u002FBhIJBgmkK4POKPTS8i7VP3s3jG5uRLTWeonxKirvYFotiNU6kKn87L3VERw6vO5\u002FiyYf9XDtdlJpwGR\u002Fhrzy+dXQn3buM3\u002FwErjo\u002FJGdvdVx19mo2rO7QvZIcbmfZk2GK6qfjS5eM3GI9fXR0KKZfeAvvetc1lHf+mR\u002F\u002FbRd9bi65BYp40qGuNoeyPc+wSc4j3HSzDpavWELzeVNFp0ped0cj9\u002F7xd3w3+p+8oRjOvn02X\u002Fn5\u002FTyx+xaunWunWyDrbdRpZ01XLmU1cnAzWmqig0TAaealR37L5766nn\u002F53ef4xCc\u002Fykc+81W++S9vZedHruQHSweQoxuY+ka+9sMHef5L7+GKi89n8aKLuer689OdRJa\u002FRE86lblZYgfkkC3ZaEKx1ych3zaVEJtA5nLI8pBjQVAmr3bAyGMUbn2lZE1OSKKOHJSs0Ywb6j76I37y\u002FV\u002Fw69\u002F9mb\u002F+7TG+f8fNzK9wSEof4zbYWyjzPVTDpLmX86ZvvJUffPE+HnrwWbZGhEG+yXI\u002Fvpd8fBz5VunvlO7YdR0Zv4sr5UhaMuxHIy+KZjUkGGns9p09OPumkUZH8NP1AqBA6KTpQPg0zppHREkLV3jcURkS6\u002FZS4eo4\u002FYyEZfTKlOm2GXKF17GKaZR1beQ3PlyR54zKG22YiTRvWqbWyBE+92V8aXnCpzkyzfbFrrTR7fYnV6Q48g4c2GbE1tzX2qQOEwHtBBFnA3YeLyNdJ+XKCeOmpF7zpfctgTG8aqTOzhIFZAHUPFaWvOo5+3iUlKtcUMLjWLiuyBK5L+\u002FPz35Bt7FzcWMxXCVttCNDM+g+dHtZT3VWO0W0LFf2Zlq2sqXvUd3JtNGMukwcIYgzwHWzUbaNE24n2bFZnCHbcS2f5joskhEeVrvRRg7Dg9qp0UVbRwfN4jHw5mRjJcJ0DoAnmEN+XjZ2uFfySZxIlB5xHNihLPJCAYI5AbyyAQjk5ZEX8uDKZ8YbyiYvP5uQeBv7xRkSUWoULoX+VbyIOD0Gkz7yCnLTHtLYYJjhOKM8jAkKokN098ax\u002FVnk5eUSivfT3hMm5YBluQz1dKcNymzxentdF2X7yNK6ZAfxx\u002Fpo609gKbVPpiwUSdlEDyUhlJNLllfJ+IcYGoqJo2WIuDyovPw8slVcymPEkmocvfaJMymDgEHglRGwbfvllUexxJLDaqXUUZRoRGUQUErJGmtxrIJ+dmNlH5gfW3ek6QNlH5g\u002FUvlj2yulUEqNLTpj02kUDBZH\u002FfkrpdJzTCmFHQjge9Nb8Lz5auw3Xon9hiuwXn8Z6rZLUbcK6VjTaFrXaR7N63nT1SNts7L2ylNKcSKDUvv6V0qhVyDfmy\u002FF++br8OjxCekxvGx8eoxC1m2XYQkGI+O7Ssb3Jjw1lWTsQKX2yccEg4BB4JRFwJV9ardoPywbQoci5i\u002FK5eG\u002Fu5qb\u002F+3LfPH1N\u002FHDmn\u002Fiz59ZRFB4ZrznHj6f92Peu\u002Fhszr\u002FiJj4c+yhvuOkKJgZCFDdewRe\u002F1M\u002F\u002F+7tLOefcG3jPJyP8+1vOY2Ktj+yJU7nkPZ9j94ffxjXnnMPVH\u002F0qvq\u002F8CxfVF5E1ZinZ9Lsf8bVlQLiNR\u002F7nS3z+079hU\u002Fc93PRNKWM3e174If\u002Fy79\u002Fmd8\u002F3ycHCTr57ycV8\u002FK4X2dLUR+P502iYXqUZ91J2eQ71E5rY2NlE\u002F97SFPFID1EZrytugtzUJu75zW\u002F49W\u002F\u002FxAN3\u002F4Dvrr+Mz19Zgi3\u002FZn\u002FgDyz6+n\u002Fxq7vu4\u002F47v8fbH\u002Fl3nnxbvUhS1N3yn5x19z\u002Fyg7vv5TfS9u7NC7j5upkEpHbcK7ucEl+Ypff+lJ\u002Fe9QAP\u002FOTnPBlezAUVhWQVzOOqy\u002FJ48N47+dUf7+e3X\u002FkKPR\u002F+IpeVecCexcd+dx5\u002F\u002Fx+\u002F4r777+f333sTS7\u002FyBG+ZIL3Y+Zz1wU\u002FQ+\u002FUv87t77uKXf7iHP2dfw3Xnl0vlvsty+9nx4u\u002F4zv\u002F9gceWrGVbfy1z9B7fShANh4knEhTOvZpbz2vnT3\u002F6Lb\u002F+k+j3q6\u002Fw4TU3cOft0wUJKLvpRpbc8T6e+vQbKBXR2Zd8irxvv5E\u002FT76N+R4p0FcqTHL7I2wubGCOhkmXGTp4BIaa6B5YSyfTmHfubKbWVVPZMJM5ExuZIVL+5\u002Fl+OWiFaPNuuru76WnrJiXl+kp2tegIy\u002FYSQoITJyxnTfGUIuQp4JzrYNnaJjp2jPzvMLHeQbYvuRPmzyEnWExtgYf6K6Tdc8vokvMsSZHYvpvOTU9J8nKmKx+vdMRWds4tvO6WW7jlxmu57NJLOGdStrRxhUYuy9Zv00g6fVfpe\u002Fqm\u002F5pIILeW8655C\u002F978Tf4l1\u002F+N79dKlVjeCRnrrEImPTBIaAsLDlRPThmw3V6ImC9yrDGW2R0maYDm+kyTQeWv1pe+GUOvhrH3rqD4hN5aLJBNeP03kOi6VHxKQBHsCd7NYQ4mGBbNl6PR8hLKDef4vyQeJaSOJ4Q2QE\u002F\u002FmAO+SGb6GBUPmCOlAcoyg0R9Nn4Qn5s+Vb4skKE\u002FKKKGGbxeEQcCmHC8vGylRhs7AtOMkVMnA2JZJyhgUEGI0l5xRVKZKD28aVTkk9EYsSVn1zpxxfIoiDbT0yMHlc8qZYTobmlBwpLKMvzixxwUgnC4uAYHIyDZZHSf\u002FuQkaBGIpTlJUscODlZAfz+AB4c4uIRiUfiaN37Ra\u002FheErkSQutFyYYBAwCh4OAJe+gpsNp+1ptlFLyilsoJe8pJhwLBPSzU+ro46uUSj87xoRj3ZdS+8ah+9I0pvujklRKYcuGSal9fXHGBjeNhd9jy7f0+IOgP90BnzetwwlR4BgNWal9c0unLL8ff2MD\u002FoZ6fBPq8DSMpVo89aPUIPGYOp+kfRPq022tYAAtK6OyUmNzmdLjFyulUGqUpFt\u002FfV16bFpfrx6P6O4V8ugx6XyGdJlgoHl0vcbDN7EBb3ERSuQope+g1EjMCQimS4OAQeDoIJCz6N187bmnuWNCAEWIqZe9ne8veZ7f33E77\u002FnJs7xw3x1cOSOU7sw3+Wru+N6LPPvcczz33PO89N0Pc8X8cmkHQTn0vuy9X2HJc89K3XM8v+xrvOOiRioC0jSrlulXvp9vvfR8uu7Z55bwn++8kMo8XSn1o1fDW77Ii88\u002Fx3Nffidvede7+cDHzqEw+0aee\u002Fo5nn\u002F+R7zjDW\u002FhHW+7lYumZFN49lv46tKn+Z\u002FXz2T6\u002FHfzu\u002F\u002F7IBfPLhmVNBoVNFAzbQFNyzewrS0xUhiaxCXv\u002FC9uqy0nSBZ1572Rj73xHCbXFJNbPJu\u002F+8d3cnmjXw7OwGq8ls\u002Fe+T4aSvLJKzuXn9z5Xi6o1mIsvBMv5\u002F1f+zSziwuonjqfd3\u002Fi9ZxT7+cVg6+IxgvexNuuu4QZpbnkTrqOt97+Os4uz8cmm6kXvZOPXjOXCaV5VN74RT51+2LKvZaIs2i4\u002FlO89N4J5IvTouKCX\u002FATwa5KarA8FC58E5\u002F495uplD184+wr+Yf3i\u002FxiXbmPvEV1nHvz27j5wgYC3lLOuUYOq8+vJa+kkUve+i4WVOajf\u002Fx\u002F4W0f4d2LplERCJBTdQNf+\u002FRbuWRyMI0FtW\u002FgsWee5IUPTBgRXHgNTz71LP\u002F7\u002Frl4R0pIRntY8vvnKFp0JVMzhaN1JjoIBLKqKcqZRT2\u002F56EHnuCZVWtZ+cITPPTCCv4G3D5P5qUNPs9aPnmlOLou\u002FTq\u002Ff+B+7n\u002FgAX77m98IBzS+7kqZ1UlaHv8lP\u002F3dAzy2OkqgIJuZ778D\u002Fvwz\u002FvLrH3PX\u002Fffwqz\u002Fcy0++BTe8ZSpl9QV4ahuoXfwJeOhj\u002FPHuX\u002FH7++\u002FjVz+8i4d+2Mr8711NRVb2yDxI93LAzetBefz47QPKJesRat62geeffoon\u002FvZXnlq6nuZeG9uSivTlkpIVJH\u002FCIq669du8R0Fzl1RILHdzGQQMAgYBg8DLEJDFVuWBlQNHuBfbuxRzWMEikJVFQUE+hUJF+dkEvDZeS4k3ISESXfSfmdK\u002FZqpsj+gq5brUBVdI33QECqUUDHbRPAChgA+\u002FX4nDRNeQZnbE0WDLl8O2Fcqy8ItzJZCdQ35BFlleV4sSRrlEoOM4kgCPxwInKR8ZV+RDPJGUtqIHIltMl7LCAInBPnpiYKko3S3dxAOBtGzNkRYiN1eUdRwLpSQjN6VUuj8plgKw0jopbBljwO8nkJtPkRi4AY\u002FohQlHEQEj6gxDwLZtLHnflVJHbeRaXkbuURNqBL0MgbE4K3Xkz08plZ4LHo+s4ZJmTFBKyXrvSdcrdeR9adFj9df5saTnjyaljn1fY\u002Fs9U9L625qdFaQwOyh2wMj3nOMYUimHktwsgmJnuMex3+PRlVJKbJlRkg4tlNg\u002FCltZeGSt1eSVddcjNPLDLR7SacnrOk22ZQm\u002FQrdVgFJqL3GSBKVGdRJ9tJ6W5G3LQuuvx6MpM750nBmfxLbmFTx0rGDv2JTSOUwwCBgETnEEgnUzmH\u002FeYmYVe7H1WKwypi88l0WLFqXpnLnVeHS5kMJPxcyzWXTeeZx33rksmDGR4r2VfrLLprDwvEVSdx7nzp9CVWFQWo1coaIapi04N1236LyFTC4J4VMjdZl72fS5nH3uecKj+z6fCy5cSGXWZM5bfB7nSvmiRedz\u002FqJzmN8oDhkrm4lnLeaCCy7l0isWpXUpDWQkZeIs6ucsZGFgFY88u4F22ePiL6VhxnymFubJaIQvUErj7HNYfMEFXHjhhZw7q5KglVFM2s8\u002FT\u002FS4cLSulEyNUgFq5i9Ol1+4+FzmTK545d\u002F+kG705csrZdL880VnLW8xCxuLyfLpGlB5dcxYsCjd10UXnMvUImtvX2TVs2DRBSN9XXAeM0oyWoDlKWLquSN1F5x\u002FFtPqxZnBgSFAQcUUzr74Ei65TGjRdCoKBCxxhkycPoNqOSC3gEDZROacvZjLrrqciy65iHOnFrNvqa9hwfkXck6DMKavIuZcsIizJoocyTvxMJse\u002FAV\u002FiL2B917VMDKXpNxch4CAXc05V97Kpz58Md\u002F90Bv54Gf\u002FmU+87hI++N17WfClu\u002FnMuSX6ncGa\u002FCb++Nf\u002F5lq+z+033MiNN9zA238oDpJvPce\u002FXVuGGw3z\u002FP97Lx\u002F6zVN0yvkO3jxxbtzBA9+8jF9961PcduMtvPeT\u002F0bkY9\u002Fiwzefz6RCwF\u002FNvCvfyC8+fwPf\u002FMwHedONN\u002FHu\u002F\u002Fo5sX\u002F6Bd+6fgZ5WbYw7X8lB5akC5boY650auxNzn3cBKulaMUfvs\u002FfX3gRl1x+BRd9568s2yOzzemVml3E5DxKEmgdJy6+khs+\u002F450lt4E+s8pjWTM3SBgEDAIGASOBQLWkQgdcQzoxX4MOS7+3Gyy1RAd7e00N7XQGvZQnO\u002FHtlxZ2NVoly4uQfKzUrTvaaOltYew34sdjzAwPEy\u002F\u002Fo0ROQVxLQsVtIn3dtM+GMOTn0cgGaF\u002FaJgh4SaGp1kAABAASURBVBuMJEg4CqWlykmFKzI8KkpnRzcDniC5\u002FgRdHZ20tLSwq8+lsCgLy4Kk6yW\u002FpIzKQIzWpjb55ngIeh0iw2GGhwYZSrqiK2gjKORJ0d3ZQfdADCU6OY50JNqjSfKWOE1yckKoUd21XkPRpPSR1goTDAIGgcNDQCmFPmjWh95Hi7Q8Sy8CmHCsEdA4a7w1Henz0zI0KTX+uqqUOqpzRfel9WecoJSS74jFkY4p0\u002F7V+uIMDNq2yMsOUVteTNDvIykOCf3VPdZQ6D50X9lBP3UVReSEgmhdjnW\u002FByf\u002F6HEppdLzV89vpfaldV7PxQzpvKZMXsc6nyGlRtoqpcRWUpwsQSmV1kcptXecGZ31GDKUKcvEulyndazUiAydV2okjQkGAYPAMUFAKXVM5J6pQr3FE7j09W\u002Flsql5kNJftjMViUMYt5wNHAJ3mtUlRajiYj7+yWuYVpAuMrdDRkCR3zCP13\u002FqR6xd8hzf\u002FeSH+cdfPsdLL63i+++\u002FmhkFXkYeTSGNF76d\u002F127mlWrVo3Q6rV88c3n0ZDjEnO38ehT8JbFV3NjnV5PbAIF07jsrf\u002FG2lUrR\u002FhXreHHn3wzixoKCaKDTX71LG644yusXz0qc9Vqfvbhm1lYGcKrxWi2MTT3n9ewasUy1lw4pnBv0kMweAVrlmf6E5krV7DqMzdx1oQ8qs\u002F+d5Yv\u002FyO3nT91tH\u002FwFNRx4e2i44rlrPiP86kr9WGCQcAgcIYhYD7Tx\u002FWBW4fXmyuHAj6yc4soygtiixOAvUGeoC+LwhKpK8gmOzuHisoSCoIW5JQwqTIfa9TQdV2bvKoaasR5kJUdxJtVTEN1AVnBELm5xVRXF5OFhTe3hNrKAoLBIMGsXEpK8uVgIiSys8gOePGIY0V6RTskXG+IopJSSguz8flDFBYXU5KfQ3ZWNqWVZZRke1GBAiZU5oE3SG5hKdXF2fiUh\u002FzqGiqygoT0b7WUV1Ff5APLJqesktqiAAE5DPEXlVCe55Px6+ZZlJYWiC4egrn5FBfmSj8hoSxCAQ+2GtEKEwwCBoHDRkAplT7M0gdRR4OUUoeti2l46AgopTgaz03LUOrVn51S6qjNFaUUrxaUUsetr1fT43St0z+hX1VayNzGGiqL8vSPGxBJJAnHhXR8NElkatnyQKkuKWDupBrKi\u002FLFoaZOV3jT41JKyZBHSL9fh0JKjbRTaiROCzzJbkqptEZKqUNag5Qa4VdqX3tMMAgYBI4JAjk5OfT26p+MPjTxjuMwNDSE1+s9tIZnBHeAwpoZLJhaTXHgNBjwSToEyxui5uzzmNWQd5JqeKqoFaSkZiIzFp7LYv1bExedy4IFs2ksCYqNMmYM3lIaZ8xi9uzZIzRrBg1FUu8mSe38E\u002F\u002FHxcy+5hL2Pg052wmIg2HG7Dkj\u002FLNnMqmqiCyLMSFAfkUD02aNypw9i0nlOXj342FvKJk8k9lz5zOzYm\u002FRmITC461i5rxMfyJzzlxmT60TO9aP\u002Fm2xefOmU1dRyL5Vy0dBWR0z5s5j7tRyckP2GHkmaRAwCJwJCIxuN86EoZ6wMY7F+BWW94PRzRKjM0DQ50FxQHAtvIEQOdnZaMM2N8svzgBxT3iD5Gb52KuAOE6sYBb5ucKnHSDKR3ZONrnZWeQIZYvDwSs+BMsOkCPlI84OD8Es4ZF8jsjPDvnQf+mKvcHGFwyRK06VgDgvPL5gWmaO8Oem+xA9bD85opPCxbF85Ej\u002FQXGiWMFs8nKy0g6MbHGCZAds4VDYgax0eTDglXSQkM8SB4iLZXsIhvz4bFC2l1B2NrlCuq\u002FstAMEEwwCBgGDgEHAIHDECJxpAvRvXvi8HsqL85k7uY7L50\u002Fl2rNncN05Qjo+miQytezL5k1hjjg\u002Fygrz8Xrk+y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QlGhGPCKY6ATA+Z9wqfx8OEyhImVpcTjcdZvXU3ifRvgpB+1PF4grufXcX9z6yjo2cQJU4Q\u002FZ+pj6yVI3dO46APn\u002FTB1NEgfQCm5WiZJzdkp752xxLjA2UfmH9V9JRKv1evyjOm8kDZB+bHsI6flP7Gr3h5qZat6eU1Z16JdkC0dfexQpwfezp6Ubhk+TzHlFxxPO9o65Y+99DZOyAOgdMXdz3PNOn1MEN6fTwYyvDrWMvQdLIhldFJx5q0rppeaXzJZJJMvY416Xaa9NgysU4bMggYBAwCBgGDgEHAIGAQMAgcXQSMtDMOAXXGjfiED9g6LA30gU40SqprCXviKXp748RaV\u002FLMgJ+iCedx40U1LL1rNcMqm9qaaib6s6iePp+5Dfkkdj7OD363lMJzr+Cmm29m9p4\u002F8b3fbSNud7Hege1rmyhceDXXXTufrr8+xgsbe0ioblZv20b37lYK5sxl2qyJVDbMYf7MqVTnZZGVFSIYsElEU3hyG5l\u002F\u002FkVcOlXx+J0v0hHuZsuaVTy8LIs5iy\u002Fm0gtmkacPl+lkT59i58PrCcy6iBtvnE7v83fyQptFbnmQ3pdeYkcUUtEOnn8oSmG2F2fH\u002FdzdVsTCCy7lwrPqyfHZeLNKmLxgPjMbq8gN5JAfCuL3algVlorTtvElHn2gieIF13DDDRdQ6UkIbsv4y+\u002FvoU2wuu6W13Fz1hP88jtP0+0oYv3Ai8tJNF7FzZcXsu7hX3HfjhIWX3MzczpXs3nDTqJyAK6EzVwnNwJKKXFw6LnAy4I7WhLweWmokDlUW00ymWL1ll30D4dHa\u002FXvHykisThKDuZ8HsVgWCalNLa0c07ivYynaUIfQmk6modPWtbRlnmawn\u002FMhiWvBq6TJJFIkpJ1XymFUmq0TNZIPbcl\u002F0oK6Gc4tu7A\u002FNg6nVZKy5eU\u002Fi3BWIxYLEEyJZ2ky6VOql7tGit\u002FbPrV2qTrXBcnGiFufnMvDcfB3pRSDAxH2NnaxVA0hse2UAfb+Aj4pFu80lef9L2rtZvhSBSljkfPR6D0YTTVc9hxnPSBfyZOiV2kKSmOAE2JRELez32kyzRpHk2ZdplYyzwMVY5JE62LJq2b1jVDOq\u002FHoOnA8WXyGV4da\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\u002FRDSRSr9fR9rXge2dxBBtG9axayDJaXiOfuBwj1peZonMiQg9Q5FXdCIftc7GEeSR9bdzYGjEATJO\u002FalcpNe9DOlxKKVkbiosGbNS+9I6P5aUGqlTan9eJGTk6ViyJ\u002FTK6KBjR5w8mTEotb\u002F+mfIDY6VG+HS5Uio9Fi0rnZDb2LRkzWUQMAgYBAwCBgGDgEHgqCBghBgEDAIGAYPAsUVg5JT1sPsYcxTvBvBYrkhy0Ge0tk82jnLyqzeLrmxC9UZU\u002F0mLoE+6tOLiaJC2TpRoUvJkyT8XKcERR0JM2pEckAMx8HhD4vxwRa5PMj60HFf\u002Fvxtd29mwbj2JSfOoLy8ikOqnadPjfOeejXSlAviDAWyR6Dp+KsTJcNY50ygPJtj80Pf49t9aSKQcREPweUhp\u002FWwvISToDW+wkQvOSbDqqRdYvioizpNJ1OR68FfP4dwF0ym3e9n64h94aMV2OsNROrduYOMOh6lz6ynK9+GmYoTlMG8oKvJkZHKSQzSVkoPwBNFYEttri26K6JAcirkpBmN6fJDjBfFvgNeDEv00bugxCI9Op\u002FXVIg2dEggExPlRmJu1n64pmdt6vqVSLrmhLEoL89FTLp5MUlKQx5SGGhprq2Ra2ggrSZmbeq7qg2A5nwLljszX9EThtA567TiWA9TyNR3LPozs\u002FRFQKkV8qJ2tyx7j\u002FkeeZunS5\u002FnrQ4\u002FywoqlvPDiMzz61yd5cekLPP7ne3h89W56Zb10j2Thk5crlYjRsXWJrOVrWL95J6292hnSQfPOLaxbuZxlm\u002FaITzpB+kXkKAZZt8M9m1myaifN25sZTlkcyVCOomYnvygBSv+Ufiwh38hxtNXvbWZt1OtjUhbI9FdUFs2kfDt1WYb21omcdLvR+qSsrXo9TreTurGXTBsiMvdSwju2\u002FFRP6\u002FHrMeg4Q4FAgGAwSCgUIjs7m5ycnDTl5uZyIOk6zaN5dRvddqy8TFrHR0CH3VSPSTfWsSZtL\u002Fp8PrSeWuesrKz02PQ4DhybzutyPT7Nlxmfx+MZsTtlbmmZWv6JIKXkpcAd0UUUUErnQSmFknJtI4qKKKV4eRhpp\u002FHYSzLxM5xKSUpsCl0nApBcWoRSKp3W5a8sO81qbuMiIPgJhi+rkjKl5KnJGuTI2qVk06RexmQKDAIGAYOAQcAgcIIRkG8VYmOcYC1Ozu4FG6X2fcuRtFyvrKs2pF65Fm0HaNqPRQTqMk1jy5VSqLTdpo05SauxtaPpdL2TthudUXvDTfcCSikU8mSlXKullM5JwZhLl2i7d6Stk54FSql0O82m2+l4f1IilL08jAnj849hMMmDQCAp+A6C038ARaWtKzTeJW00v8yH8WqPS5k7PKpv\u002FLh091qdWK\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\u002FTuVA\u002FDU0HjtF1IJiTS2NVGTPry5lVV8rk0hyy5FknQ3lMrS1n5ijNqitnRlUeeeLIkGZk5xcwWepmSbvpVcXU5AXSP2Axbj+jX+ED+z\u002FV83pdHUt6PGPzh5Ier60uO5F0oP5alwPLjiSv5R1vUmILxsK9tLe00NzcSrPYC91iP6RkjkaH+uhobaVFk9S19YTFFnf3rZnyHSTSK3bwKI\u002FwtbY2sXt3J2HLSvPF+tppam4WGS1iX\u002FQy7FjgJBnubadF+mwVamlpT\u002F9GVkrLO94AnJL9KZQTY7BHsG3pJpLU9rwMRPBLDfXQ0dZKqzyL5qYmmtr6iJtvg4BjLoPAmY6AGb9B4CRCQIku0T6s3j1YA3JApQ1pKTKXICBnha6cR3a2tYid1EqL2F8tYpv1RGG8z7mbSjHQ1clgUqXtLpGw36VUiuhwD51dA4QTozwKUtFBetqbae+LknCkQFqJGUFsoIe2Fuk3Te306UNMqdt7CetwV7PYi8IjtkaLJrHz2kVBpX9AL23fSZ3YdyM2pdiOWnBGgKQTw4N0tYzIaG1tSdufrZ2DxFJiYzpDdMr51F7bJt1OoawInU2t9CWt\u002FXBwhzpp7UvtV5ZuYm6HgEASPPVYhVfgKb9J6MZ96a899AAAEABJREFUVDwHZctZhuwL9hcobZwq7LKbsXMDoDfR+zMc+5wziMo5H7v8Fjwl08E5GCeIXmz0pBY6BjpbhzVqOWhw\u002FdnkNV7DOeW55BXkU33ezTTkhPCIJ9HOrWDKFTPI93lwQ+VMuelCKuT0Vkmdp3IaC66\u002FlXlOO9t2h5ks6UsX1OF1UrLFg+yyEuLtrbQNlHLjGxYwqSYf21PBpTfPoKpA5EnfSceLTx7+DXOLsIdbxbHQQnciSGHNAs6vSTDY3kQsq4Jzb7yMKn+QgCwqvZ3NbNuyleGSOVw2rxJlFTH5yhu5YWIAZLK4TgEXXnMts\u002FNdHFma3JwSyqWmrnISdXkpcb4omTMpwu272bmrnSFrEnMnlFKU56P4qhuYnmsx2LqHPa3dDEc95FdNoiSQRUVNHfOvWkhouEsWyF5i8TjJ\u002FDqmn\u002F16XlfWz65dbYTOupE3XjiTYsEgf\u002FHVXD8nDxkmVqiRG286j4ZcFywPOVNvZm5DIR6plBLRzlwnMwIe26IwN5vS\u002FBxkSqEUbG3p5KWNO2jr6xcnyDArt7SwfNMeVm1pYvXWPaze1sT6nS3E4ykGBqM8u2o7q7a2EPRb4tRT7GnvYfmWnbT19Is8EcgZHFLD9HR2MZiwGIuEdhQOdHfQ3t5GW3sn3f3D8rFmPx5MOP4IyENSiSTO4ABDPnvM81BYto1lWewLCo+\u002Fn\u002F4BF7EZ9xUfRkrZoLxRdj32PC+tWMGKvbSMJc9toSeeQIk+HM3gJhloXsmq9gB+jyLeL+v\u002Frp30ynfcEhyOZlennaxXG5D+9mXlMam+hun1lTRUldNQXcXUxmom5EC0pIKZk2qYVF3OhJoKJlRX0FCeT0g+mLklZcxqrGWablddSaPImDmxgsaiILYY88Lyaj2fNnX68F8PRsf6p7p0+khIy9CkZWiZOj7RpPXQlDrSxUMGouXo8elYsmKbHeeZoiAhztTmndvY2jpIODrMQGcHvUNRkrF+WrZtYUdzD8PROJGhHSxZsYOuSAJH2ml905SME41G0xSLy9q0+R5+9XSnHLqL9RvpYsvSpTQNxmTz3U\u002F75pVsag\u002FjpBIMdeymtWeAcCxCd\u002FMONm1tpj+uxqzdaenmNg4CSiXkOTWzc9NL3PXAeln7k7hiBCqliPe2pP\u002F040A0Riw6wKrfPcLOYcscDIyDoykyCBgEDAIGgWOJgHzT5bsk10gnklBKgRJbZ7gDa8\u002FjqI2\u002FQDV1Q8rBBI2AwkoM0LphBeub2ukLi30VG6SnZRVPrWlm0LH22klKCa\u002Fsb51kgta1K2iNS53Ay9ggPClxdDRvfIo\u002Fr2qlJ6JQerMoZZ1Nu1n1zIM8vV1sMTk3VkrqEn3sXLuO3eIsicTD9G19nue395AYI1PhkohEiIzafuHhbtY+8RSb+4XLSYp9t4vW7n6x76L0tu5mo5xF9Y6x75RSDHe3sGHddnFcxInGogz3t7B6+Qaa+mM40Q7WLdm017YZ6VphWV28+PPf8uTWDsLIWNHBxWl5gcf2xFBK6QJDh4OAKxPAI2ffRRPwVkzGVz5J4un4as\u002FCXzUR5Q+IUS886d+2iEhav6\u002FDuKkGfPXCU16BmxwER9fJ+53WQXhcyYuTAi0\u002FXaZvmfJhcGXOiNMMV7x7mjdN0o\u002FMMc25j0SmGwNHtxmtd\u002Fpxg+fjrVmIv6IOT16+7KOER8sQJ5ooNNrcBd023Y+0d4Ko4Ll4Ki7BDvlEpu5b6yF6pVtInNZL4nT+0G7WobFnuF1cO5ui6qlMry4iJ6+Q8qkzmVCQi99x8BRVM2nmFIq1wrmSnjWD6oAXSw4vHFkUSibOYO5ZCzn77IWctWAGFd6kOBi8eEW8nT+BeVK+cOE8ZkyqJkfA9QWLmTp7CnXFXhzHxZeTR\u002F3ss5g\u002Ffz4LtJxzFzClrJjS4nImzlnIwoULmT1rDvPmTqMilE9l3WTmLjxb+jubhWfNY1Kh9CTA1s+cy7wJ2fIgHJFbwoyzz2JKUUrSDon2l3iJydRMqSEgY3I9fnJqZ3H2OSJHZC2cP5XqkhIK8uqYfdZ80WUBZ0n5ufMnUzphIrVT5zGrJodAIJeK+mnMl7qzzz6bs2fVELS8ZIuDZNa8szhHxrpgwVwm5dskZbNeOuMc5k8plm+Mi5UzkblzZlCXkxK8fRROms3UhlJxFskEw4RTAYGcrCD1FSWU5eeiRGH9ZypkwuGxFT6vwuuBVBL0\u002F\u002FGRSrqSdtPpmKwb0ZjMAeUKH3iFV5rLJc9e3qPMYUxaqJSeiVekcx1PP\u002FIsG1tkcdeGgoDhpuL0NW9h3YoVrBdH0Y4t61gnDqf2vij68OFMxOmkGbOeul4vdnY+BeLsleyrqObIGlhCYa6Fbb0K28FWuUo+oH55l+Q7Izp40+TD7\u002FeglH4zOaohNdTG+pXb8BWVUj9jAdNKYnS0NrGruZ8YSv4d1e7OGGGOfIvzy0qoLvAR7+qUA9nd4jBuF+M8Qsp2ceV5eqwEXdv2sG7HHtYLbdjVRbc\u002Fl4l1VVQEUnTuaWLDjma2dw7ihAqorymRcgcxLc4YHPX3I0NHOuiMHB0fqayj0T6jh441HalMLUPPOx1r0vIysU4fW1Io2ZAMdHXQHS9i1vxZzJg6jVlzZzOxPJ9AuFscEjlMmDJNyiczffZ06q1uesR5kcqsMmIvkCuOvsZJTJ40mamTKgjGQlxw2RSK5H2KtS7hOXsOZ8+eyhSRM31yEd3yzRzyBilumMP8OTOZNnU6UydPIBQbpj8Mx2DJ5PQKSoaTIib7jMr6OmbUhtAlUijmn9h0JY3Mlmc4fVIjU2fOZ96UTaxqUxhcNUJnNpnRGwQMAgaB44eAwo0P09fVzUBYDhdtRWKoj66eIWJJB0sO4AnWQKgQpA51\u002FDQ7mXtS4tCIta3mha4qZs2Zy6ypk5g8eTrzFi5i4rZfsrQjJY4AJXAl6O9oYU9zOz3DKWyfl5dvaYUvGaW3Xf+gnKI8yyJjC7jiNLFyyqlpmEGJdxQRqVS9O9mRqmTaNLHbJk1j7rkziT69ms64O8qE2BqKgvqpYrtNYorYGhNLswiUThd7JA8sn9TNZf5cbd9NY+qUieQmBukdYm\u002FfSJCu8JfUM2HiJLEfpzBjznxmV8Rp7YkRS9l4Zc9laSbh3XcpvPXzKG9+jBVNItCW8ehK6TNgKZ0ydLgIKD\u002FEmkh1rCbRvIx482pSw+IsSA2SGujCjbWDtxar4ELs4gVYIeHXU8INIpsJlFWAVSgOheJ5WD55NrIHgCys3LOwSy7Dzp+E8mhHgxxCqiAqex528WJsOetWwTI5l54rPMKbv0DKpmB5s5GZJqQvB\u002FGKobJmYpdcIHyN0l9YnBhTscvn4skJ4A5tIdn1EohOVs587NJLsXPKUAyAFRT5s0TnQqy8s6X9dOyi6fgqZ+IpnSF1k7Gy67ECshZpxwf50tdELH+RDE365tCCdWjsY7nlsEGAc+TUQG8G9cGuIxstGZMMzMGROl2OO5IWtr2NNW9KdLVVipQkdJ1LCRfccAPnV3nEESCVihEZ0krL0fI0n2RB+nHkAC0lDoMRkj6kzNV9jcaurhcdtE6OxKmUK4sRaZm6DEFflzv7hOKM6oIclil3Aje+\u002Fjwml9rSRvc6Mt6U8DtKPhgiU8tJ97lXDxmPlLtCTpqkjeij03oz6o6mpRTNI83G6KT7EK1Eb0f6SOf0eLScNKi6TsaZqUszmNvJjoAlc6UwL4fGmgoqi\u002FLxeDzINEDeVkkrfD4Lr1chbHLgi7wPbnq+KXF86HKfTz4ko\u002FWMF0bnxnhVp3WZeKqb1m2ChmL6tm+lL\u002F2rli4JMdb2bNhGQhbLBXLAMHv2TKbUFBL0CK6nNSCnwuBksnoCZBVW0FDpIy4Ov3G0Thc5iRgBMdyq8nx4bRdpmS4\u002FJW5ulM5NL7FxOIdgdgGV9Y3UFnmJDnTSsmcn7UOp9Pt+SozlJFTSlsVSjerlsx2Gh7pZsXobK2TDkf4mY+Hz2DJvhCRW8h11rQJKsxTR\u002Fi6WbG5jS1Mb6\u002Fa0sas\u002FhTcYorRQISbCqNTTM9L2hyY9Oh07Ylu4OiN4YikOi6StlqHladLidKxJp48nje1TpzOUftkOc3zKstDt98ri+AclG+N4LEIqkSDStp2t27axvaWXsOxPrKwiirIcetqa2L2nmd07WxjKLafI68Meu2qK0THyvBXhlpe4s28xC6p8iMlLtLefiupyfGKQOigQmdnxPvmm2mkbJdbbRtPu3exp60XlFFIYYsSGOf5QnEI9uoJRgJKqKkrzswik\u002F3\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\u002FFgFV6Dt1raVEzHV32+tD0Pq2Amvpxc0dsBTzV2Vi522evx1szDW1yHt+oivCXzpM9GvNXn4qu5VOK5eMsm4MmTCYkXO2cy3tJp4ggRPcpnY\u002FnCEJqMp1Jk5FfLOxWTMR7aZR0a+7HiFuDcXBpmz2JyhR9HbwqOVVcHI1deVL8s+DMn11GALBQH08bwGAReAQFL5lNhbg6TaiqZXldJVUkBoYDMc\u002FmkJF1ZECyZ\u002F7YsTBK7Qo4aScsOmZTwxOWUYjzSP52Rkg\u002FbK3R7Ghcrkt2b2TjYwOwZ0yhPNLG9bRiVXs0EO\u002Fkip5IJ4okkBPIpq6qirCAkcArOpzEqp8LQXNdDMKeMhsnTqc9xiKVe\u002FkzcZASnYCpzp9VSGPDKc+MUCopY9zaWr+8nKIZFItxH2+4dNPU6BLwOAx2t4gTpJJyyUKfQqE4WVS1L0d0lG7TeGJ7iEiZOqGPu5HrOm1HDpNwRRF3HJre2gsaaCiZWl9NQlkPK9eKxHBLxCEPiFPF6LFxxwEUiSVK2jdfnkw3Hy+fiyTLuY6WHK4fqydYOkq2dh0kduLH4sVLvkOW67v7P0FXIJqHzMMfWSUKwSfUPghJBnICgu5Xvvxvto6N\u002FiF7ZIDtOlPY9u9jV3k9MHMpeBtnT3Ep7bw8tm7bRmfDJgbuFbrq\u002FxgqLPjY\u002FvoVFl00iP23bumJvp2HFzGUAABAASURBVAj4\u002FWJpjGCnsLFlQyOfUBD7JCXvTH9POy0trUQsL\u002Fq3VjHhIBBw0fNRT8kRZMc00YXyhGwrSfvWF1hVcRVT8mWv4Y7hMcmTAgHXTZFKOvK2nBTqGCUMAgYBg8DRQ0A+TlYwj4qqYlItW1nx7Ets6A1RVV5Ilk\u002FhpjfW+lsmZxVHr9dTXJK2rmIMDYM\u002FoNNiKo2OSH\u002FzA6ECGBiCRCcrHtpB\u002FtRpTJtUT1VRkqHIKGMmEtsyGRmkvXNQDnfrqCmTw2x5Jkr2OmIiiGBXbDRXbIlMA4nFfnBza5kY6mbHti1s3rqVbbsSZGWnSKWkfpwr0bOd5YONzK3JSctLs2j7LhGlv7eD1pZmhpV3xL6T\u002FtP1+qYskr1N7N6xlS3btrJ10wba\u002FdXUlYbwe1zGsmr2DLmxJFZeA\u002FMWZrPi6Y10JG30kDL1Jj4SBGxpnIDs8\u002FFWTsaih2THGlKRLuwScQgUFMBQm5yT9UJWI76Kc9NTKf2wZL+b6ttDcgDsoll4i8twxZHmhHtJDYsTjHw8hY148mvwlDSKo0vmVE8LycEwTiyKMyj7xYj07RPHhH6gKT2hLZmnYQjMEofEVGx\u002FkpTMmUQihF06B489KH3ITFEO7kCH9DMJb+10bHtAHDktOG4Bdrk4U+xCrOxirECW8HWS7O\u002FDiUpfchLqxPpJDfTLEHKw8mvFITJNqAY7Kx9X9vYinUMNovWhNjlW\u002FC6OvGjIi32sejhUuZZ+WIfayPAbBMZBQL5x5GWHqCkvZoo4QeZMrGXhlAbOnSo0rYFF0yeweOYIXTBrAufPmMC5Up6u1zzjkG4zSQ76nJPonRln6IdW9JrcClSEtvXb8EyYQZ0s9LUTgrRv30Nfysbnz6V2+iSyB7bx0vJVrFm3gU07WugelEM6hQknHAH5THkC5FY0MG3aFKpDLvExThA3KR\u002FY3EZmz5pKXXEIr3znpcUJ1\u002FrgFFAop5edq1bS4Q1gy0uvjeFUKonjWCj5vlnxXpqbd9PcI0aDNh4OTrDhyiAgGLo9nazZ1sSGXe3o\u002FxOpN+alpLKcydW5gjkolWKguY0dLe3sbOmgqSss5Q6Oq8Tg8mDLgbLjuGI0gf4JKEvWz5SUKaU4o4KM14nGCD\u002FyHJGnXjosCj\u002FyPKmwGL4i62TETlk24eeWE3ly6WGNL\u002FLYi8T3NCOTihMS9OIn64Ry46iCPEonNTJ58lSmVPgY6BukQ+Z3VyyX2ikzmdooa+qCc2mItdMxFCPpqP1U1lhEmpfzVNaFzCv3kpJ3QDNYlkU4EkXJP2R74ZIkoXziFJRa20ewqJIJ0ufcqdVkDXeIoyXGSfq4ReFT5VKyFiXo3LaaF5uruezsWkKOI+hzmoco8Z3PE179EOEVf2Z4xV8Ir3yYSHt4ZOxdzzIs+fDKBxheLrTyESIdLrENd4\u002FkdZuV0nb140T27JZt8ShcUdksb39YeETeqocJr3pI5N\u002FP8NoVJLs2S59PE175IMO6\u002FfJ7GN7Siju4hegG4d3eObLtjG4isuYh6V\u002Feef3e0S\u002F9SpuldzL04l0i61livQmcRCuRlSJD6776EXRfw8vuJ7x9E7GudpH5BNHOTpy0anE5mFhNeI20HRgYGWO63NwMAgYBg8DJgIDYwnYWBSXV1Od38PSyF4lVTKCqIBu\u002FlV4IRUklJFf6wy9puSR39K9TRqLGxU92yGVgUA5oZQ+hRnVXskcZkkNeinJxI63syqqlutAj3xgbX1E9laHUmO+AQiUi9DdvlXOKXiJDfbTL3qW7p4O2jm5xlqRIQ86BwcXxF1E\u002FdTKlWT70HsZXXkCIXLICB\u002FJK3h2medVmCudNpsi7z85QtpdgYSUTJk1lzrQ68iPttHaPZ98p0UMIhZ1VQWNjPWUhf7rfMYPhwOCKN8ZfPpOLpnbx0trdDOLFPpDJ5A8DAdlz2bPwaKdBII7TtUqcVJtwU2CFcsHpJt76NPEdvxEHglgi2XXo8wiUgvBLJHbdR2LPVpmTAXE4lGKhcMXmJ73XkLktaRUKYnltUoNbxH66m\u002Fjuu0m2PCz9bMN1bJm3PaQ6V5KUeld5ZAxJ3JDI8lnifNlAouVe8f+JnaWKsOylYjfJe6JiOHv+JOWF2H7hS8q+JpCP0v8fifRp+UVXN4ET2U58+50iYx2pPvEyImMcWkui9WFS\u002Fe24bgA7\u002Fyw8OTmouOgxJDq5ftHh0C7R4NAajOVWSqGUEsxGSCnJcwyClqsOVq5K6\u002FTq3AfDs0+CUsK\u002FL2tSBoHDQsDFxbYscmRhKS3Mp7q0mJqKksOmWmlbVlQgi4EsWIel0SnYSN5FerezcvsQ8cF2dmzaRHNfhN6uFnZ3RvD4\u002FBTWTGHG3LnMnT6RqmyLgW1r2dzaS1gOhNQpOOTTTmVtLPpCFNZOYeaMqdRkO8STrnwgo6QKJjN39gwmVeamfxJFWI\u002FK8F1598aXJe\u002FO+BWH3K+Sr+nA7tWs2q0I2mJQiATL8uIPBPB7LdEAlJRHulrFCdJGX1Qh9gYmHDwCjuNQXF3B1BI\u002FyYEeVm5pZl1HRMwjD4GAjX6\u002FlXIY7hBHVFcfu4WaB6JypNuXxjuUW8yC6hyys7OpLimiNt8jxlaEnp7EGfcslAZL5n5y+3qSm5sOj7ZvEGPb4WQJSulB7dNGKUVqdyvJDXsOb3ybt6N\u002F6kmp\u002FeXu6+HopsaT5ooz1ZtbST6OfOtVeo7LY8PyKBLifIo6QYryZU4Hs8gtKiQvEKY3lkL7lRWZoLBS3Wx4tpWzz68lR94jWflApAXKqhnUv91he9CrVKKvnXComAI7QWQ4DuIECQSzyc0vIOjEiIRll6UUJrwWAgolHwVLFnlL8NKOJkuBkn+WYNu9cwOrO3JZsGAatfm2VChO\u002FyBr9aYfE37yq8TCQ6Qim4kuuZrhp\u002F5MVA++4\u002F8YfvhqIk3gyFxLpRIy63U6TiqZEBuhn2Tb9xl+7ItEd7elv6m6mSbHdUTeVnFafIzhF+8h1t1PSpzesnsnvv5LDL\u002F0JInBYZETF8eJ4B1dT\u002FRF6Xt9B6gw0bU\u002FYOiha4gRQj+n1O4\u002FMPT4tcS6vJLfTPyxxQwve4p4yosjeiUH9hB59irCax8i4YqOrkWyX8pe+Dei7W1pvSFOouVJGe+PiPX3jZZhgkHAIGAQOGkQUG5UDvJ7aOnPY1bDdLxdzfSIbRHHQulT1VRcYgfkcFKlUhKfNKqfMEVc10vZhEqGt++gOwHKsrG1DRVtYcUyxdVT83F92eQP9jGYsLAskE0L\u002FbLvG\u002Full08HvuxicUJUkWfL90LwdQVz\u002FcNzrtgKKCVtdXuFEiEjdoSkY8NEfUVUT5jElClTqLW62RWYRE1A6hQ48j2SCFDE2zewLDqDeZUhUqM\u002F+OJIP+HhGI7tJaBtx7xCsuTrFw4npYlib5Dvqqegipr6iUycOJEJ9dUUZ3mxlDvCohQqo9doLCXSq652cRwfpY3zmdT\u002FLC\u002FtHEafj+saQ4eLgLx\u002FqXKs4nl4ckO4Q7tIhXtQgQbsELjyvLBzsIMy4fzTwWOhnOg+28NbjOUBlZ2XfkauvPueiml4s70iaxBHWYgUuVyxryyULwcriMivkTZzsEvPkX59pHpXkuhYKbaQCGM0JOLSvzx9Xy5KgeXPAiX6JryAIh1suVvhNB\u002FyvjgD3aSGm8WxITZTypJKuVzpW5LKEub0PFMo5Uer5gy1CL846fJqsbMsnKFW3HA76UoOLUgXh9Ygw61kUNFwPx3tnTS1dQh10tY9QCQpi6TKcL12rJRCvRqbkyI52E\u002FvcBJhfTVOqVOoeJiBgWFiCdFDSl5+CU9yiM7eIXkAL689sET\u002F\u002Fbyhvj6GktLuwEqTP9oInBHyXP1yCzma5GPkHAFpWWcEaKODVCpJ+4YVdFefxfwaWRD14UzBJOaVRGjdI0ZbbIj2li7igQIqq6qpFidRvidKNBGTTa8alWKiE46A2E6WP5viuqnMmj2Thrwkbul0zpoznYlVeQQ88qyE5+joaWHhx696GRSjPryXhhhI2XiUB5sj7Ex\u002FnIZ2s+rZFfTIoUdE+ohEwgz2tLBtzQo2NA8Rj0YIhyPEh9vZvm0Hu9t7hVMdnSGeKVJkzbQDWZRVVjJz2kQunT+FRQ15+BLDtLQOITa9PEkvZbMnsXjGBM4TOndaFVWRXrbu7qLPyqaxsYFzptUzp7aYPDdMq9gvzUMWtuK0DkopsaFUeoxKKUlbQkryPvDZHBbhS8uwrIws0nmltFyOa1BqX59KqX16eGzweYRsDnmMeFGjY1NKHdfxjHTm4orhn1dcQYWvlw0rVrFq9UrWtSbIL8iloqaUQk8329euZt36daxevYLNsWKqs\u002F2Iz5XMqqbHMLD9BZ7OPZcZheL0y1RIJ77SWcxjNUtXrmb1qrVs3B6jZkYNWfLN7Gtazwpdvno1K9btpNdfTFmxnzPN7hCYDvFSKGeA1p2bWLNuKzv37GbjujWs3T1A0lVyiL+JF+69l7VDYXp3rWXlqlWs2tSJY6lD7OdUY5fx2X7wL8Y37wayF92Br+4a3O3\u002Fi5whgazPyKtqNV5P9lm3kj3\u002FWoIlisDU15G94HpCMxdhyWZelV2Jd9J07MzwA8V4J1xF9pwr8FedjcpdhH+ayJ81F09uIcg3XhVfTmjOzeSc\u002FQayJ5WifD6wC1GBFPFNfyT80texzl9OzpxZWgXim9+Pk5yPZ7r0fc4dhK58EF+V8PuKCc27RXS5Ek8WWOXn4z\u002FrBrLkIMobcKWrApRlMRKUpL0obwild+8jheZuEDAIvBwBU3IiEFBKHMNiQ6zbQqxoIouuWUS93cbq9c0Myh5G9WzB2rEM1b8BBlejdr6A1SurtXsilD15+nQdB3\u002FZDM6vH2bL+tWsXLOG1WtWifNjNanzbxA7y8L1VnP2WX28tGwtm7ZuYePmVqKWgxz5jA5EQPQEyCqtFcdCLTU1NVSWlZCXV0xpcSHZAQ+x3g52bFjNuq072bVjE+tWb6ZlOIajwrRsXc+qlavEfljBsqU9TDp\u002FAnm2LU73Dby0Zg9R20LRx5Zn1lG5YBL50rf0SDo4CQabNrByr323nU5PMRUlAcbad64cqKdSorOM1xkl2YalRaBc3Hgbm9atY82aNWlatXIr3U6SWFdq1P50xa7JpW7ehRRFm4m80tHsiERzfy0ExGFBsBFPYRl2IIgKNuCpvgbfhOvxTXwzShwCTjKEt\u002Fpm\u002FFOuwuMdJtW+XuZcEuRdx64T2+jv8NU2oJJtUteKE4+CJ1vMrxIsWyE33JjUDfSjsibjm3QH\u002FoZL8VWIbVRYiRXIxcqbLzbYO\u002FEVzpNpIO2V6BLZhv4zVQSn4mv8AP7SMlRsB\u002FGedhyZQ0pZKPmHtYVkbw\u002F4ykROLVaOyJQ9qBtPAcIj\u002FgXNhurGTfZI2yBW0UX4J94i41kmffTK3PIiCZyBzTjJbGl36Jd16E0yLZJEY2HCCRd\u002FKEhW0CfOh2G6e4fF+eCicVZKSawyDdJxOjdablk8gne6AAAQAElEQVQJetq6GRRj0UpXaBaVbqOU0hkB1iE5PEhfOIWSf+lCiZWSnBrJ7b3rfDLK4GCEWHJEB12nlEIpoXQGVCJMZ29k70uulCITlFIjvGqkxBUHzFBfP8NJKZBLlwrLKM9ogS5MkxopT6fNzSBgEDiqCOjFM9bMyhctZsydRm1tHfX19dQ31FE3qQqnZTc7O2MM7l7FsmUr5OBmpRglG2i2KqkpLSLLcmXRPKoaGWFHgoBYUcoXpLBqEjMWXsql86fSUJ6L36NkbeaoBde18IUqmHXDrVxz2WVctpeu4oarz2JiSS4+0cU94h791C5+Hdddvq+PSy6+gHMXLuDsCy7h8ky\u002FV1zNZQsnUZ5tYybkoYGuxFbo6+gQZ0YbezoGGY5F6OxsZ9O2PWzqcgh2trJ+axO7unrp6OylXeL2niGiYqh3trSwVvi2t\u002FXSPzRMh+Q3bGtmc\u002FsQUZlz6tBUOQbcx0+kUmrEVhE8j6xXF\u002F1MlBqRd2Syjk5rpVRakFIK62iMb1SOUiqNGRKUUnI\u002FTpcL3lA+1Q2NTCrPIy+3lAnixKspyiaQlU\u002FVhAnU1cj3LTuHvLwqZs2cSGm2Vw6HpWFGRdnE2gVzeP251QQPWOuUr4CJ8xdSXyDtC8qonTaD+qIgyvaSW1ZFRVE+Bbk5lNTUMnFCBQVB2diPEY0J4yOgvASzc8mrmMFl157H5KpyirK8yNcNAmXMve293DZDDjvyCygsLKIozy\u002F7nfFFnV6l8t1zVpNYcReR5Q+S7NmKNfs\u002F8KcH6cq8A2fbn8Qh8XsiK54lvfWyfVjKIbn9TuItuXinv4lgabZgmW4kN4VSFpZX8LVkfuLF0m2kBqVvQeh7kujqPxJ+8U6iXRHpRCqseui+j\u002FCz78BtfJycefPwSrFu4av+R0gsJ7n+dwyvXoKbNR3f1Hn4LFCWB9vjJR2UBylCSTsdp8vMzSBgEDAInCIIKG8ONTPOYeHUakpKypgw9zzOnVhM0LZwA0W4+ZNxJr4Hp3EhbnE9rt+sdMjmzbFzqJg4g6mVpZTk5ZEn3\u002FKiurnMnVhKFo5whKicuZgFFXmEQvmUVk5k\u002FtnzqPBLnbtvcihlYds2tmWRVVjO1Kl1lGTpehfLFyA7L5+GOedx2cIJ1FXmErAt9IF1WVkxpYX56X5LZ8xgSrlupLD9\u002FTyyPowXraWPsvOvZXapj8xvf0gx1lj7LieH4qoaJkyspigkz3xUN1dsxVBxNdMnlZLvl0K5dNs0SZ3jLWP2eQuZJOMvKigQO6aQouJsvG4JF753CiFBIN1EeK3cCqadfwsX1frkMD5digmHgYDYlbi9JDs3ENu9nkRnE8neNpI9Qn09pLqXEd+zivhAH8SaiDdJvn0TyrOL+K4VUrSN5OCAOA42SfsXSfQPk2oRnrYWcYT0kGxbR7x5I8n+HaRalxJvkzjchzPUQbKvmaQ4U+LNW0n29+AM90qbsAzCFvJBap20WUaseZeUSx9dm4jvfpGU+EecztXEdq0jQRbK2kJyzxLirc24jthiYZHdI46YpOiode9oEp4Q4nWVPtaTEEddsq8D\u002Ff+AOIm4TOoUOFGcwXZSg3uQyczhBOtwGoFCB1difzBEfl4uBfl5lMimKxmJiAPEwRIPYGRokP6BMHHHBaVQqTiRuEMqMkz\u002FcJSo1HfLAUXfwKDkEyjhQZwTA\u002F0DDIgTI6UsDgxKChxxcgz1DzIUSaR\u002FqluXSfHea19eSbcposND9PcPERGnCCj2BunPEo9oVOsoaSWHJNGhAfq07KiDZWleTSMtlGwinWScaDRBTJwy\u002FUNREvIclFIi1SUVjzAobYdjSVn6dNlIO3M3CBgEjgICrotr5XPW7VczvdgvAuUd0++e5SVQ1Mg5i2ZTn59L1cyFzG6spqykmLKG6cyePZWqghC2tJdG5jqZENDPxBskr6SCMjnQ04cLuujoqqiwPUEKyquoqq6mei9VUVlZTG7Ij+VyZEGUdoMlVNeOlf9q6UqK87PwiIF4ZB2fWa2VUmIiDLK9qY2V4rxYJc6OFRKvbR1g2FJ4B3pYvaOVldtbWKFpWwsrd3bTKRsGizhtbe1S18yqbU2s3NHGho4hBlNW+gDrTEFSKZUeqlJKbBwLjnAOWpaFUvtkisATfiml0jpp3VBHqI7IsmRuKTUiSKmR+AilHlJzV1aKQHYhFXrtqpF1qziPoJzUOo5FIKdANtZVVFdWUlVVSUVhSDbSar+nqjeywaIKyvPs\u002FcozSgTyy6VtDTU1lZSJ7IDrgBzyhvJL02tmVXUN1RWlFGQHZK080sUy0+vpHLu4Kkh+keAnz6Qy\u002FWyq5dkEsZSLlVtChZSNlFcJ9lVUl+WKA+RMwNaSJec5Ujt+QXTj12XjvgU3Kpva9HRQ6PfV7foh0U0\u002FIrptE0l0SOH2PS1OkR9C9TsITKvH1sUHkoZPE+nbvlrlhei9JHaKzA13Ex+OCYfuKwt6Pi8HAqJSsBExRfa2sSd+nLxbn8Sr\u002Fkb0pWuIPPtzoitfHNVH+EXCCPO+vkZSInekYvQ+kpcZMZo30bgImEKDgEHg+CMgexc7mE1haQl5IS+klNgUhZSV5YuN4cPNLsEtqsEtrBKqxi2uxc2y0es0Z3rQdpI4j4rLK8VOkm94VTU1VcVky7miPvbUXwkrq4jKqgoqykrSmOYXFpFjj\u002F810HaaJ5hFfkEOIY\u002FwyLPxhHIpKhMbIW0vVMn+tZR8n0fg95NXXEal2IQ1VVJfnj\u002FyQwSik50\u002FlXdfUYsnrUSIEnFQ5IhOI98nRoJlE8zYdzU1Yj+WUpgT2N++k\u002F69WblyvptFQOsz0nL0LvrZ2RSKw6xK9z9K1dUlZLlZlFYUiCOEfUFk+QvKKdU26H6K7GMxqYNBwAeJTTidD5BsuWuEmv9IsvlOST8qjoddON0Pkmx6hMQeKWt9Csfxg7WNlPCnuh4l2fyAOBXuJtm1AVcOP9yhp6TsHhLN94mDQ+S2PyFy5HQiuoJU670i534SLQ+S6nqKVMe90o\u002F0q\u002FtrupfU8FZcbV9p1VUebmQ5qfb7SDQ9RELr1dcCunzgr9LHwzjKGsmHXxA5d4rsh0k0iS6dy0RPcba03Uuqb5fweEHP6PguUp1\u002FFh7Rof0xnMgMLHHKWmpQ+t6B\u002Fm0XYTysSzQ5rHajjRTyFo6QJGR+S9rCSobp6uymO5wgGRukvbWb\u002FqQjBugA7e3tNHcPEku5xCMJAQOS4TDiU5CH2k9b52DaUeFE+2jtGpC1WPpgNKgUsVg\u002FHVIeSSaJDvbTJd6ruPQ9yrFfpNwYfV1dtA\u002FGSGmd2jvojqRI6ymclnIY7Ghj90BSjFxFuLOdjoGEPMwUg50ddIYV++11nRSxvi72dPTRF44THepF\u002FymtqDh7wuIJ6+gdFodIgqG+XnrEwZNASS\u002FmMggYBI4OAi6unUtxaSFZ8u6O\u002FYZadoh8\u002FffPszwEc4soKSunvLyCivISCvOy8FvaFMGEkxEBWZAz6+zYZ3rUVRXhSimUGkPpTqQiHR\u002FhTeRaQkqNkf8a6bE9mvTBIaCUwrYsfGKQx8Wu8EjaaykUEqTOa1vsTwp5\u002FUE4bMvCIzzJZAoRwt52nDlBKYVSoyTDdhmCcJ9Qv9DAKA1KPB5l6jVvHy4DKJGhlEKpEZLsCb2UGtFDqZGYzmGI98h4tM4DEmsab2yZMl2vefX4OlCyiVRitCs1Ku8EjU5vjvWfzdRxmkb1SKdFR53Vac2j0weSrpOl9sDidH6kTr6vOGIf6zhdnE5reXqFzPCM1Jj7ayMgOArgzuifjdCxxjDdTsr1n9DQZXtJytJ1p\u002F1NXBrW7fgu\u002FR65199F7jkfg+b\u002FJNo9OnBZmq2ZvyDv+p+Rd8XrCOjiZDfhF\u002F+DlPed+M+9Er+cAejigyZ3WA7v\u002Fpmsi35C3k3fIKcyHyUHQjhdUPN7fKW1sPkbDO6J7RWZGh7Escvwnf9l8m5Yhy\u002F0BeKr7iYmS8lepnESbrIN10nK2qgr9ZuTkIQfpdcQSZnLIGAQMAicVAjIt0d\u002FmyRKqzWSlu+XzulCOVSXRU020c4o6QpDIwgIToKPIJPGxhFbTK\u002F6I3VyF\u002Fw0nlKJjtMkxa94jfLvlZHOO3I4nCHpL91YYqlL22cS75Pr4qg8KooC6Lq9\u002Fabb7H\u002FTbTSP7kunNe3PIbn9ZEt+v8tNj8kZY+M46fGPlO\u002FHKhktX8RJylwHInBoeTGArDx4GeWAGq1z47iO5skGFOBlH7+CdJ1fyiWtshCvArghiUfbKAUqKCQWmGsBo+UH9qlErtTuvXQbKwtXzuhdmYdk6pXoZuUKm8iVO+k+83BTUVy0bOkro2OmTZpP5Cu\u002F6CY6uFrGMKmedcR2LSPZ3wzKw+EGkXi4TUG5SQZ7emhqamHnniZ2dMcI5GZjJaMMxP1kZ+eSX1BANmG6+5OkYgkG4y6FhfkUhPxk5YfwYREoLKAg24Mrh5gFxYUU5WcR8NvEB4cJy0NQSNC3RIJYvzgZPFkUFuSRH\u002FJgRWMMi80qbMK071JK4YaH6AsrcrKz078iVuyJo\u002F9El\u002F41MMty6WtvozXio7I4lPZ6+nILKC3OJy8UEJ2j9AxG09Nmr1R5c51EEtfjo0D6zw76Sei\u002F6z4QIzIUR\u002F+HL\u002Fn5+RQGFAlx\u002Fshw92+\u002FV5BJGAQMAq+FgFL6pT+QyyX9ET2wmNFy+ZKn6+VdlaQsmqPlL+M3BacTAkqNN1eO3giV2idfqX3po9eDkXQgAhplTQeWj82\u002FVv1Y3rHpg2mn0l9vNbbZKZ9WamQ8ljiClFLYIbHB3vs+vO99I\u002FZ7Xo961+vgHTfjvv3GcUnXaR773bel2\u002FikrZWTg1IqTUhQSsn9xFxKjfStlErrY4kavvffhPd9t+OR8Vmj4+PtN73C+G5CvfMWLBmfRzDxve\u002F9eBobUCJHKYVSSlLmMggYBA4fAXmHVBjC\u002FSSHukn0tELkMRzZx6VlSjWJPqnT1E4ynCK24btEdg5gFU9DDW4hsnujOCL6SR86pRu91s1CMUgqovvslL2ldJbSbWQD7ZtB9lW\u002Fw8PXiT\u002FxVYbF96lrklu+yNAT3yG6awA3x0L\u002F6W2UOG9sXTs+2X4PntxVJDc+RHTji4Qljm35BW7+OXj9BVjjNzOlBgGDgEHAIGAQODoIiJ0qJ6BHR5aRcooioA2pV1J9vLrxynR7Xa5Jpw+FDrbNwVhFWpYm4VXduMPPkOpZjhsXfWSuy\u002F2wLpF2WO1GGimLgDgXisSBUVJUSGV5McW5AZxUEsf24fd68Hj9hHy2OASiIweXlpeQ34fXY2FLuSVmqe3z4fPI4OLDdHV20tbVx2BUTFs5xEzbqOig0J7FWCTGcHiQ9g7h6wsTl\u002Fa6qZx\u002FaqZ9JOIS4oFIilkbED1scVpkBb0kY7G0HlZqmJbuqDhfCskJeNLtYgM9tHZ20dEbJiqnp\u002FontNIV0sdILHfLg98fIOD14rE92FIUjznERe7gYD+tole7OE4ceSi2EiFSby6D66YdYAAAEABJREFUgEHg0BFQSl7iQ2920C2UUiilDpr\u002F2DKeftKVOnbY6gPcsYgpdez6Ump\u002F2Urtnx+rx5GmlVJmTmoQ5dPp8XjSNoQkdclxJTE9CPq92Lb+wh\u002FXro95Z0qpdB\u002F6rsQ28hQXYYv95hHySlrnX50K0fXpNsJv+bykZYlcpXQqLf6E3ZQa0UEpldZLj0tTRl9vSTGekiL0GF6RBAvdRpOdnZWWkxmQUiqTNLFBwCBwSAg4kBSHwtD3iT3xcYYfvoPw+t\u002FD\u002FBcIlYmgVDdOFFIrP8TQQ3\u002FP0GP\u002FRXgPxDf8G87wMlI7vkv00b9n+K9fIbx5Pfv2h9I2fUlJshNX9mOuM\u002FrlcJO4yR7c5vcReeqjIvd1DK\u002FYKv0MC9+AxA5W\u002FtnkXn83Vs\u002FnCN\u002F3dcIJ8E3\u002FNB7rW8Sf\u002FiiD93+cePdF2LM\u002FRCAv3RG4jrSXKBnfu\u002F20Cifhn\u002FNT7OHPEnv8PYQff73sfa\u002FDv3Ax3sLQaEMTGQQMAgYBg4BBIIOAiQ0CBoGDQ8AC\u002Fdsj+jdNjnAvJpI47ODKttDr9REIBggFg0I+MRgVftsSCzaG\u002FklsZTnEkgks4VNqZOPoSo\u002F6gEFbjZrHknIlzhSG+ulxsykvziM314PYl+gWmsdxU3hErlc27IFAFqWy8S4tLaGsKIeQ19Wi0EH7HFKOo5P4fB6Uk0wbycpSRGJJlO1DKUXKymJCqZ\u002FB9na6xOC2rDA9XRGCpcUU5+cSUCMytCBHFHEcS9qB1keT7tGFdL8eW4luXrKzcyiVjXNpWRllBUHBYaRe2MxlEDAIHCICSimUUofY6uDZlTp2sg9ei9OXU6ljh69S+8tWSh2zuaKU2u8hKaWOW1\u002F7dXwGZfS3NScrRFFOkMz3\u002FHgOPyk2RGleFllBf\u002Fobfzz7Ph59KaWwLAtLxweQR5w+r0a2GqedyFJKcbIEpVT6HR07Rtsa0du2LGzLEpvNHpdsa6TeEhl7ScqUUmmZmHD0ETASzxAE8ggt\u002FhoF72oh\u002F9bfkX\u002Fzbyh4Ryv555+V3i8x8dsUfaCVgjf+lPzXSf0N\u002F0VOnU3o6mYK36PLf0HeLb8l\u002F5b\u002FIHfWLDwHouavF2fDTyi8+XX4SwIjtaE5ZF3yRwreKX3eJm1vfYL8sydglVxF7m0tFF4yCWXZkr+aPNGl4Nq34BfBKms6uTe2Uvjm\u002FyPvyh+T\u002F+Y7yZ1Rv7dPK6eSnNe3kLfoWv2Xqkf6srLx1l9P7i2t5L\u002FpUaEW8m\u002F6GFl1FbLmjLCYu0HAIGAQMAgYBAwCBgGDwIlDwDr8rsUFIF4MR0guXLnJJTH48nLJsYdpaW5m2\u002FbdNEUC4hDw4bFcUq4a7VLaE6IwJ8nurbvYsbuDoawA3qFu9rR10tI+jKNcHEthhWxiXR3s7o1gF+TiDXezs6WNlrZ2WnvCRJMKhQQ5NXEDPnwqQktTO91WgPxgkvaWFnbs2Mm2PiguCaUN0WQK9H\u002FIM6lY0bF7Dx3RILnC29ksMrVTJA76N04s6T\u002FHm6K9tYm2ngjIcUjmB4uUpJUclKhAkJwcP\u002FH+LtG9nebWdtr6YsSdtFbSxlwGgVdHwNSOj0D6AMuyUOrovUtKKbRcpY6eTEx4GQJKqaOKs1IqPQ9sOaBlnJB5pkqpcWoPvUgp9Yr66740KXXs++IMDNqeyMsOUl9RQo44IRIpR762xx4IbcPovgqk77qKYrJDAbFpxLA49l0f9x6UUun3Sc\u002FjDOl3S5PH40HHY2lsWYZfx0qNyDnuA3iNDpVSaQ6l1H7jHDumsenxxqfUSFstSCmlI0MGAYPAYSNgY2UX4ymoGEPleAL2iMRAiZRLfm99OXYA7NzKl5dnZaNGWu27Kz9WVimevDwsrzVSbgWlTynLyCyswiOOdbw52HmiR05ghI8gdr70XVSOPSrYypG8blcofPkl2L7RCmmhbK\u002FwS3l27n56KI\u002FIyS0TfaVOt83Nw7JHdZF25jIIGAQMAmMRMGmDgEHgDEfg9NxmntQP9TCtMlcOBfzk5ZVQVhDCo08NyASpE8dDYWkFtdVlVFVUMqm2lBwxHF0xCmfUFmKLU0Fzu+IgyK5qYEZ1ORXlBYQCxTROrKaqtISqykoapF2ua4mdWsqkiVWU5ueQFcilvLqK2ooyKivKqSjKIuCRPtFBYjtEcXklE2pLyA2EyC8uEz3KhbeCxoYKigI2brCIKXWFKNtOy55YX06+R5FTPYEplSWUl5VSXVtLY2lAnDA2WeW1TK8tprAgh2BxOVUFvrRzxBvKpqKqmPyQhT+ngMrqSqrLy6iqKKc834\u002FPNjMaEwwCR4iAUgrLshh7WHUkaS1LKYUJxx4BpdRRe3b6uWniVYKu13Qk8yPTVstR6pXniVLqqI5NqVfuizM0lBflMX9yHXVlheIAUQzHkwwdI9KylawzEyqKmDe5lhKxN0532JUamXNKqfRcVkqh1Ajp+T+WlBopV2ofLxKUUnI\u002FouuYNVZqRDelVHpc+t1WSqXHOnZsOq3UCI9SI\u002FVKjeSRoJSSu7kMAgYBg4BBwCBgEDAIGAQMAgYBg8BRQkBvMTQdJXFGzPgIjN3KWeOzHEypkk2kjW1ZvPyZSZ12Lng86D9Z5fWM8LiWjU6zN7go24PPK3weG0v+edJpnffgSZeBUja63GNbKKWwPR6RM0K6bNSfwkhQWCJT92sLr2XZe3m9o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KjcoksmV8DretZvrmJlh1N9MYsMt+7o9LFaS1Eod\u002F\u002FeDKFIPmykbqCbULqYqMUl\u002FVUP0F52Og2mfJ0nKkTKY6021fviIPNlbVVKg64dJ\u002FRRCKtw7gKHMB\u002FqmTHrnc6rcm2bTR55KXwer1kyCeb+wMpU6d5dRtNWoamDAZj05my4xnr\u002FjOkn7dlWenxaV21\u002FnpMmVinx5Iu15QZn26rlKwhrswTIT0OLVvHx51ED0tItBnTtcxU0cvZ+1s7SZL6t+fGcIwklRy8SEvhS2qbWTCRlqSDyNTjROyQlNS7ykKK0lXI27FXtrZb5P0R03m0zkSvioCAaFmCudhqei+iQZWikSaCsa7T2L7seYxwmLvKxhluJ7LsDpSnBo0fRytkTeKcC67g2muv47rrRuiayxZQPfZvMfkmcMF113P9617PbbdczWUXzKXCEgUsL\u002FkTz+Pqm27kptffyuuuPJ9ZEwqkAgJFlcy69DpuvPFazquvIuQtpG72Bdzwupu48eYbuOTcC7jssqu5cm4eIU+QSQsv5NobFlHu9zLyPipKZ1\u002FE1ddcx21vuFX0u4ZzanWNYuoVN3HdNddwjeh8\u002FQ3Xc\u002Fl58xFXBb7CWuaePwOiiqD0X1FUQaEnrc6Ym4+qSXO49IYbWDyhmCwRWTFzPpdedxOXTs4iaAtr9jQuuFx0P68ES+pRlZx39TVce+vreN1113L5nAVcdO1VXDwzS5gtCmZcS+5XYAAAEABJREFUxg033sCtgsF1l57L9Kog3rwi5l9zPYunNVIoXPiKqZt5KdecV09Fri5w6djZyaZHOvjAHfMpLszShS+j0KTzuPyqa7nh5ps5r0iqVTlnXXU9198sz+LWa7nykrOp8Um5L8DMq27ksrNnUW75KZp9FTffcBlnTS8nEMqnbsGV3HzLzdxy6y1cKxhVFHilUTZ1UxdyxXU3cvM1CygqCEqZuU4FBOxZb+Crd\u002F8rs\u002Fkq1118ARdcfJ2kZvOvd3+VN8yycCJhXvyXW7n9a\u002Few2ZZn7c+j9pIP8bsvTeX\u002F\u002FvPv5B2+mNe\u002F\u002F5Pset+X+ejNZzOpBAjWMevyN\u002FN\u002FH5\u002FBv\u002F\u002F9W7lq8YW87nPfpekj3+ZHt8wmJ9sjTPtfqaGX0gVLEunogJt8Id0ka6R0yS\u002F\u002Fh3fMnceCs8\u002Fh1v95kCW7LSxnQGpa0\u002Ft4SYC\u002FmEmLr+P1X3p9Okt\u002FUvb5ImMkd3Lc5XuF2AJHrMzpKECwsWTBdMV20t9yLAvJvuJIXTnnfMVK+Qqkl94DsFZKYYHUsl9Q0pdyU2K6ye5Hjd+vK\u002FvfpOyTtG2XIVf\u002FSqFISreXvhyp12opUVz3L1V7L513xe5LtxUbMM0n+siFVkjneVmQVqKSiHtZjTPa98sqTMEhIBADpx9SB5AzJDJeae2Ij\u002FDLsxSmE3CJXhmdncgJ6P\u002FlXep36uWlr1XiutjZ+RQ2nsPQylUsW7qS5es2sXyjPBOZ99GuFvbsaRJvd5ioHOyqiRUEVRZZdhLCLpYVYdvTP+Enf9tJjBBB6U\u002F\u002FGRSJ5FVMEaEHVzbjWRNuZXFhPz3iWBkcHKCvf4hINIVHDpazGhrYuHYVS1dupmXbZnatfoint\u002FcwIEag7Yc9GzaxcfUqlsmB2gbfJSwo9ZJTXUpuTZLlS1awescg4+4TtRKGDAJHiIA+JAn4fRTl5eD3edB5S74YLZ09bNvTKo7DQXr6h9m0s5VNO5rZvKuZrbtb2LqnhR3NbXKI4ci7E2fzzhZ2NnUQ9Fh4vIrO3n62N7XS3T+IlsdpHDRmrz48JWuJhcDKfkEKlBgG+lAnTTq\u002FH4PJnBgE5OOQCDPUtYeNzUlCQT9er4+g7L77O7rp643I2h7AJ2WBrCyi21aysztGwlGow1bYxfZ6yCsvwS8H4e4YSUq+No7jISc\u002Fl2COfDTku3bY3RzQUCFO+nAHW1ZuIeJJ0N26mx2t\u002FaSswx\u002FJAV2c9llXj3CcZyLnieQUlTBvSgMXzJzIBTPqWVhfTIHwxvNKOWf6BCnbR4snl1GadEiJvKKKChZOlzbS7vyp1UwrzRL7Q56V1J0pl15Xx5LH40GT1+vFJ04Pv9+PpkAgwFjSZZo0j+bVbTRp3MbK0\u002FkTRVqPTN867Yixb4uDR+upddak9dfjGDs2ndZlmnS95tOk2yklb7PI0fI0ZeQfTnzYbWTZSEYGaN2+ns27exiIKZQSsiL0tO1i86bNbNm2ja1bt7FlZztD+s\u002F77e1MYdlxOnZsZN3mbWzbupG1G3bSj40C3OE2Nq5bx8Yt29mifytv6266YjZWKka4bRvrNm5mq5YttF1skf6Ig3QtLc31iggIQMmBDnZt2cimLfJMNm9g3Ybd9CdkFRLbJNG9i00bNrBZMN2yaS1rNjYTsS3083hFmadzhazd4w5P+VGeWqk6kch48IgGx\u002F2yDrJHK4uC+tdz5z+cTU5PN4Px9JeToxZeS49DeTRDW3jhmXv54tJ\u002F5Q3TCykKHDUtjaAzAoFy5l33Hn7y7FM89dQoPfsT3nPdPMrEno+zm0cfgddfdhU3TrFB3tys4rlc\u002F97\u002Fx7NPPplu8+STz\u002FCjT7+Ni6ZUkC0cmqdk4nxu+fCXeeHpfTw\u002F+YfbubBW9u\u002FjzO9pH36aJx\u002F\u002FK8+enRZwwM3GH1jMM397It3fU9Lvk08+wS\u002Fed6k4CXMom\u002FspHnvs+1xz1gQy099X2sAFb\u002Fs3nn\u002F8MR7\u002FzHyqirycNEGPf6gFWsSl06EPXI\u002Fy+nLSDPQwFLFs3P5mtm5Yz4a0bbWJdWs2sHsAbPVyeU4yQdfunXQlrHG\u002F9UrFGeptYtuuLvrTNh6IKUFssIvdW9axpXWIaFKhAGXBcNr228KWbVtZL2ewzcPsF5Ry6duj67eN2HBiH2pbcVvLIMpJ0N+0ifUbNkv7LWzauIXd7f3ELS19RIxSimif7nvEjtm6fSsbxW7ZsL1TbEwHK9HD7u3N8s1Jyts30gbRzrL62bF2E01RG2uvOBenewdb2uJjyjDhkBGIgW8mduUb8U18J74J79hH1RehvCGR6AqNvbTzYxKehnfhlT0vsp8ZW3vs06JPagCr6Aa8E96Nr\u002FZcOCgniNjL6EkdQYmj72jraR2eQJnIvmwKJizgmitm01CaTXnjHG56z3tYXJlHbn4eRQV56P9cSpXN4UrhKfOEqJl\u002FFe+6rU5eDw\u002FlZ7+bdywqludQxEXvfAfvnhaQtItl1fK6d72J2aUKq3ASCy+6jBnFfmwrSFFRCUW5XpQ\u002Fm7Lpl\u002FG682ZTn+vHm1dO5fRLOaemQPp0ScULmDKpkLz8LAqnXciNl8+nOsuLyq5hwbXv5bqGQnKDluiBCccXgTOqN9uyKJLD1aqifJAPCRKaOntZL86OnuFhhiNRtuzpYr0cWGze3cFWOVzY0tQpB6VdxOQAY2AwzsrNzWxp7iIYsOTdgPaefjaKo6R7YCgjUqSenpdSe7+c4w7QTfayZ\u002FsuuiL23g+qbuLEh+jcvZXNmzexSYyS3e29DCdcXl3auF2YwqOJgDwAJQfRTjRCVBx6kt0r3ZJ3xbLGlihsb5hwxMV1OKKgLFByANj+0hoxUmVObMrQRtavbmIwmUSJPhzF4LpJunasYGO\u002FH68NqeEuWvfsonOIvXP1KHZ35ojSk6GgmGn1FdSX5JGTHSI3J5+qmgomFkC8sJj6yiKKsrOlPJu8nGxyQz5cpSiurmNufTnVRdlSl0NRcQmNDVVMq8zFn5R5xpkT9EH+WBpv5GPrdfqVeLSTQdMr8YzX7liWaT0ypPV6pb4yPJn4lfh0uZZzMHya96iTzF03OkRP8x7ZpO5k857uEQeIdKRUlK7WXbTJpjiYn09+Xh75OQGxl9W+7520T3ZuZcm6YXJ1fWEBgZYXeHH7QJpPDGbinixxBEtbeZ88XZvFQT2I5SaItG1he6+ioCCfPGmbmxXEK+sprnRurldFwEno74qfrNxcCooKiW1fxab2OElx6KfiMexAVvp5FBYV0f\u002FU\u002FWzsts7Yb4OyZUId1gbXRaY3KM7coALkVy3k+lvfzJtuOIdJVX5O2qBymH3NR3h62btZUFaA56RV1Ch2DBA4OiJ91SxYdAEXXDBKixZQ7dOiU6SaHuBbXMDcKy+jRBdpUl6yyqax6MIL020uvPB85jZWsP+fXgtRUj+Tcxbv45lXn4\u002FPZtxQNX8RF158GYsaxqu28Pomcv6lF6X7u0D6vfBCSS+cRkN5kPyas7jkknPFhi0jrTY6BCitnca5F1\u002FCxWfVU5hznN8MWUSVZaGU0sqkY8tSKMuFnu2w42HY9ifoGJCDSylLc53hN6WwI+1sXrWebjuYPvfMk7PP\u002FEAPz7+4no6kjUIHhcbWtm3BLkX39k10J6RM6bp9pJQiPjTA7rWP89jWHgbTDhCFM9Qte8d2tq1bzbrWMNGktBFeFW5ny8Y9JH1Z5Il9lp\u002FcyYvrmxnr\u002F9ZPypeVj7YL88R+y8lWNC9fTae8E7guqWQKf3YOeWI7BlWM1h1NdA0r5NGTDtJPdKCLXS1hHL\u002FIyS+gIM9Dz05xlug\u002FUR3vY8eGPQzqH+wQ3nQbGbWyBlh376M8vXwLfa4tJSM1btcalnbEUeqAwY9Um\u002FvBIKD3wLJyWMFs7OxcoRzsnBI8JRPwyhm58sra4UTBEWelMwhpuyqC61TjLZuIt7ASNynljhxGyBwY6TIFmjfdJgJjy13hS5eL40X2BDjikEjzahma1xkRsfcus87VPLp\u002F0UPLcgZwc6\u002FFWz0db44tnMmRPrQOadkJKdOXyNJt0\u002F1I+1SunNtfja\u002FhFuzcEG5K5LpaD9FXsyPxfvl04UHfrIPmPJBRxugN5VJaN4EJEydSX1NLXW0tFXlBsvIKKaudQOOkRhonTKC+Ihev5ZJVUiV8BSjxe5fW1jGhvhhPyk95wwTqir04IlOpAqrrayjNEiCUj7yKOhpEhpY1oa6S4jzNZxPMLqZWyidOqKW4ooKiinpqSrLJCzqoSB\u002FBkgpqGiYycWIDdWU5eARzhyyKK2tomDSJiRVZKHXgoEzeIHB0EcgK+GmoLKeutAhLvir6EEUfHnhshc+n8HoUej1LyAFcQg7pk\u002FL1SmiSdFzItsDnVXiEbz\u002FN5F3ZL38GZoabVvPsMy\u002FJgVAPjmALCn2w0LV9Les27aFnMEZ0sI1d23fR3isfcPPCc0KDzFnX58WTW0RxKonzqso4JFIVlORbaLtRmr4q92tXKiy\u002FV943j7xLGZK8eCeUOvofglTvTtasbZfvUCXTzr6Y+VUpOahsZpc4OMNYMlMx4TAQcMRIKCkuoCTbZqilVd7znazaukfWgE66Yw6OPE\u002FbStK9aQfLt+xipdDq7V0M+AuYWFlEnoqyc+su1ghtbO5myJNNZXkR1TnOcfiNUE6KkP4GiSY61qSUktzhXUrJ90sMXC1HS8jEOn0iSeuhyTkKP+mk5WjKjGdsOlN2TGO9+FkeskuqmdA4ETGV9+tOiZ1cKDZwZVUV1dXV1FQUEkp7KUbYlFLEmtczWDOduqoKKipqmDyrguce3EK\u002FZWGFypnSKHZydRU1VdK+QNHXE5HGMi\u002FsLMpKyqW8Ki27qrSAnICFVgkTXhkBeSc8uSVU1tZTW1VJZVUd9ZWKrn4XJ+XgK6qjob6Wav3cahqYUN3Klh4RJ5DL\u002FYy7fI1XgSUbalc2xgc9epmFbj9WwWI8svE\u002F6GanJaNFICufwsIQB24VTqrhZlVQP+NcFs+vIVe+4SeVbkaZUxsB18JfcANLVnyP2+fnnNpjOZ7aK4UT7qNt5y46B+S7LwtItKdN9io9DMdclB2EyvMhvxbZuhxPzU7qvpSyGGpawzqmMLVBf+crqKysom7SfM6K3s3ze2JYlkK5Edq3rWP1uq3s6U7g8XlRB45MKdz4ED2tHbR3lTMxewyH7adA7IeGhgby7dGGwq8Gmmn1VFArNl9VRSV1sybhWbqGZnlmo1zgKrEbK6mqrJB9ThmlnjDJstnMqgiB5SWvchITtB1SXZPmCabCDInjZW97SSghr9gyZWVaRgXVdZNpLEnR2RsnnrSwPRaijnDtf1l1c5lpLeGZ9V2geXS15cE3HrOuM3RwCCg\u002FJPaQbF9OfPcLxHavIhVLQKqPZHcrbqQJAlOwy2\u002FCW3WpOA6yZB6IaNeHTEahXOzKG\u002FFWX4QdHJDzxxTycmOXXI6n+nV4y+Zh+cOgf0PDysHKvwhP1Q14SqZhZddhF12Ap+wyoUulbAFWoAARIsv9BcIAABAASURBVDL0JbJkDqm880WW9CFzzfIMorIXiNzJ2EEbN9yBO7ROmiSwii7GU\u002FM6sd\u002FqZA6Jw0P6swvOF50rRZ8rpY\u002FZUlePp7BW+pqHp2g+dv50bLEjlBMDVSr6zcIOVcjQpG8OLViHxn4Atxj5ejM4QnL4IJtNJ1MmaVdPdJ2XQwtXmrpy0utIWtCSwWv+dOlIWieFR9c5um0676br0vKVy75y4dJyNeGO8EgbXW8XVjPllvcyMzcbr64fpbToUV6d1nrq2JBB4FgioJQSQz9EY20FDRUl4vTwol8BmbVysKskP0K2fCi1Hnpeuq6SDyf4\u002FbrOwuPBhAMRSPWwc0MT+TPriOzaRof+kx3KIRnvp3lHN4HqGcydOZUp0+RjP62ekmyvSEgvKhKb68QgIPiLMZ1TUCGO8RDx9P+7Mb4mTixC7rTpVOUGxHaSduOznZyl7jB71q5gTyKIP5BNgRwgFud4SIR7aG3aTZsYjpZ1cqp+KmgVS7nyJbcI5udQUZRFwIqyc1sLm\u002Fsc0raCa5NdVkhtSQHVQqU5suaqPAqDShyiPaxu6qO5q5dt7T009yexAwEK86z0unwqjP9wddTYZNrqtLaXNGXKDjfWsjKUkaHzmfTxjjN961jTkfavZWicdKxJy8vEOn3syUV5g2QXFFCQ4xND392\u002FSyvOnnWrWfHSUl54YQnLxeEXS7ioUS5XYp\u002Ffz3BfPwkptSyXcF8UutroA5TtxZPsZvv6tbJJX8emnhxmTCpIv0vK6WfLlrW8tGQJLy55ibU7Ohh4hT\u002FfgAn7IWCJ4WbJQ5BtDyrVRUePl+pSK23b2V5v+jnKtgUr2cKOjQ3MqpR1TT+s\u002FaScGZnQ\u002FPcRmP4F2di14EZ3HxzF9mDlNBKc82H8NQvPDKBO5VEa3Q0CxxIBZeEpnsHCuTOoC2HCISBguVH6W1bzwsZ2Opta2LXmedb1hImLU4ncCiiphkD+IUg8\u002FVmVitHW1EthXQkh+dDr\u002FydD24lJsqifNJFlW7tRKsGe1S+xsT9EUUEAOjexY8hG2McApMQWSDDY20ZHVGyE2RPIVa7scYTFdVHBHPIL8sgJeXWB0OglNgThISL6QEkpkgNxHFpEhjvKMBJpW1XrlUr1s23FFvJmNpJnO7jyvliWQ7htO+vWrGHdlmZSBdVU5krf+4tABiJkIU3kXLyXnt4w\u002FqAlZ1i8QnBJRkNUz7uaCXue4aXdUdnHq1fgNcWHhoAFbh\u002Fu8AZSPUvAV4kV8uMObiXZuRSCl+GrvxhfmTgOSmbhq7sFX2GedOEKORCYi6+0Dk\u002FJfLz1b8IbslGVV+GrmoZXOxrKz8ZbdQW2rxa77HJ8tXPxlkzAW75AnBiz8BROlLxQ6Uy8lTPxZJel5y8y+0j5xbnyRnw10qaoDk\u002FFYnx1V2LnT8aTlQN6PQlUY2cV4ql7Hz45p\u002FNk5Quf6Fy1GMueiqf6bHy1V4ls0adIdMjNEr19WFkynqJG0Vv0qJyDFZI9TPYUaTsXT36VTNGY8B3aJUgeWoOTmlsWCzeQS2FlJUUyIWzJn9T6GuXOCASUrPs5WSEm1VSwYHIDk6rLyA2FSMn8jKVSJGSHnFIpkrKApOQQX6d1rMvjUh9NpIiMQ+FEkqTeQXOmBUW8dQObk5OZNWUKVaqZ7Xv6UHKqrJQHnxqgp7ud1q4+IuL1zs0vIC\u002Fbj9Lr\u002F5kG1Uk2Xlc+gL7sUmonzWZasUsk+fKH4iaGcCrOYuHkSvL99in23BThlvWs2Bkn4FPEBtrZJs6QDW0OQR+Eu1po3iMHjwkZ10n2bE4FdSx5xwfa29nZPkwimIv+qfdZkydy8cJGZhYplAxCz7FQUQFlacqnLD8kzg0bW4z9ZCKK\u002Flv7HttCFmBi0RQpy8b2+tIHvtL8tL70ZuhlAxQslG1zOKQBz8g8MH5ZP8e4INO\u002F7iaTTscyZw5nbOk20lbL05SWpRMnhNz0\u002FHyZDq4HnzePmrIqqitrqKvy07N1C83DUbEn1IimYl946xZxbnwNzz\u002F\u002FHM89+yIbrUrmkxCeERYsH8FQFj45COnsHSQcc1AydiurjOrqWspraqguDBJr2Ulb1xDsv4MfFWKilyOgZN2J07plDdtDU6nN9eERB9TIV0\u002FhsaNsW\u002Fo3tp13LY1ZjjxjzshgZZUSWnAHua\u002FbSN4bNhwcvX4DOVf\u002FgcDkq1F+2Vz\u002Ff\u002FbeAzCO5Lrz\u002FlX35MEgZxAMIMGcM5fL5eactdqVbFnJsnyWdQpn+2zL0kr22Z\u002FvfOf7fLrg83f2OcmSZQVL2rzc5S6XXOacQYAAiJwzJk\u002F392oAEGDaZSaX7EK\u002F7uqqV++9+ld1dVW9mcFtiZxTaQcBBwEHgStAQPYhlD+PSVOnk9d\u002FjG3vbuWoNY1ZpfmEZA1jj0zyZPPSugIlt1pRJRVKEInayNRZ4gJP+qxPNh5vUBZ7skEba2H\u002F+1GmzJlCWUkxRWW5eNMf4NJ8I6REVGy4n7aOCMFJFZRkyUJRMDdk\u002FqXz9KRAz\u002Fs0jZSQs7SZnTWDBUWDHNu7na1bt7Gn0aQgS3GhLaF4yzEOqEUsKfEJj62FCBmYXj8BryIV7qI\u002FEpP9KDFIck4fyiDRfIgDe7azffsOdu4+RH\u002FBHGYUhfCatjbvNOvEiC17VoY\u002Fn5l3zKb17R3URV2YZ4meyO\u002FELwUBA2SurnIeFMfEZFSihUTHQVLRCEb+XFxBg1THceKnqrBdhbiK70BKiAJpALuHRPMB4u39qNB0XPll4k85KffVJPsasOJuzNAkzNxSXLllqGQ3yYaDsudWS7K7iUT7URJ9A9imG\u002FReTbRDnGkusUfWBRnLcBWUY9idJFr2ExennJE9FxORK\u002FuViNPQaj1CvGsW7hLhS9aR6qsnFVEYeWK3K4DhCwARUs2HRecpUv1huY9jDTWI7nqsmEIFSzFFl6mvXnH+pIaxZG9JGC\u002FpGMHkkorc5MzyXKub3ETHvNsPAd0n\u002FT4vhXnZzJxcyqp5M7h\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\u002F2WrJB6wqVUOBPYZ\u002FGTEFskL76g4J7Kx0N1Rw\u002FcZKm1lpq6pvoHkyihOU0++mIjWUGKZ25iAWzZ6H\u002F1cCMyiyMeBaZwdNM4xG7n+o9p5i6rIKgrIXG9CvThTeUT+nk6cyfN5Ny2bhu7RhGnbE2FSdP9iTK9b870P92YPZC5leUkutzoWx7Ql3G1Y3FbCuFK2s6d9\u002FvZe+Wg3TZXlznrc9YCed6UQjYA9ielZhFczHdg6Q6DoijoAHbAsPrQ\u002F\u002F\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\u002F9TqJN3ZfMsXffkMmqnGUUmkak6qUGote96tS47r1e1HJ85Z494DUbYfQpdUxvkEm\u002Fd296boppW7se1b0G4aJaZoYUqexKzK+yNApNpqYhoFhhxmOSJuYcBoJKWsN9BIRJ0hRUTHFpQWkTm6n\u002FoH55MiKKTnQg\u002F5ZK7fHg9cXIGSKU1pk6J90sOX5MfRPORlKFjwpWexERLDo4qYLN5lBCsOM01l7jOMDBSyaN41Scei7XIa0i86L0rRvB0fcS3hk8STygia6r+IEBwEHAQcBBwEHgeuGgJJ5wzCdnc0cb8lgxZxF2LVHaO4bIGYbsiEpG5fJqFxTQnFIyr3NbR8sy6Ro1jQSxw\u002FTLLAomZuZLjfmYBXvvFLIx+ZnYvtyKGiR\u002FYmYibz6kV1dWgflXX8aPRvb9BIqm8eddyykoiSX3Ows2R\u002FKIlf2hvweE5kYyFzCGJnfGSam6DGUQkUH6bf85OQXUVJaQvZAA8ey5lLhNlAGpKTtFDooovV72etbyZICt2we6zTJl7njYP+wOFLceL1+fH7ZTE7EZe10VuPK+tgIZJOTl09Bfj55udlk6F9mkDX1iCRtm5m2S9tmmgaGzHJG8qTLCE6hkkWsDu1n44EeWRuP5TjXy0NAnj9LHBaFi3BnGOLrOCV7J1GMUCWukOAt7SXeDFxBaUffcgzpQyrZizWmzDdF2gpUThFKOoht9WHmlWMaPSRaakglpRwSRI6NG8OXh\u002FjaUP5pGFmrcBUvxeVPkOx4n4Q4+mzLEubRIx6TdZK0vj8PQ2Sb\u002Fiww4tiybABFOhhyVoPCp+\u002F7STTsId5+hJTsi6TiOlPyxQRbsrV9KLnBQCkvhiH1G2oSB0oEFSrD8IM10CJOkkFE+srIAAAQAElEQVSEgUsNIu5Si4zwK5VgeLCT2pP1HD9ZJ1RPTVM3Q\u002FEUiOFcVFAoqZH6IF4rSbynk7b+BOoDGUWIMKjIAF1d\u002FQzrr\u002FBL0rmHwoj1cqq1D\u002F3\u002FFviQYMkGQW9bO31xhfoQXifbQeBiEJBxRR5+efFJxL4KNKLzdjgr9LjTcOQAyRnreWhlJVMrKqmcfwd3lydobW6gNdxD3fE6elMeMjOzyczw4tKeZ9uSsrcDRh+ROso7Tbm8ZJXOYMGSFczNT2KXr+CuJSPOD5fiKgaZkCk\u002FfqONnoFBBgfHqI+ulAu34ZbXvBh0JRqVvEr7jrFt0zH6xZEzpHUMDdLX2UTNob3obyGExREyODhEeLCLkydO0tjcQZSrWtErqcFHpKxNwnYRzC1k7tyZPLJmHneJQ8MT66Oufhh5XWPLRKls8SzWL6zkTqG1C6YwIzxAVU0L7Ukf5dMqWDe\u002FgkXl2XhjA5xqapEFjIGhPiIQXKaZSp1ZQaUUSgmRAQHvpRMy+9TlhbRJSil9SZNS4\u002FF0wnU4KTWuUyk1Uje5EvSAR2y91DoSApmfatOVUml5Oq5JKaUv14dEV2KgixPb32DDe9vZtXcHm97awuGWbqIuk2hHLbs2beCNN9\u002FitVc3UBOaxbTMAB5ZOIyMagoz1c0B4XntzTd585WXeLVpOb++IgfDEo5kB7s3vMqrb2zgTZGx+XCUiiWVZNhJIv11bN3wOq9veFNoOw2JPErLczFk3oITLoyAbrPWWo7t2MDbBw+yd9sm3trwBq9sqmIoZROv28s7P32HHVUH2bXlLV5\u002F4w1e31pPyjQuLNPJcRBwEHAQcBBwEDgHgStIkHdVVPbYTu6vJVQ5jzufXM\u002Fcojh79zTQPzyAat0LB34BnUeh50049M\u002FQHkMm2leg9BYoKnsKrrz5PLDCS8378g7f8BYbNrzGS28co+SLzzFbNqBts5w7H4nz1msb2LJrF1t3dGIGkrL3OKH+pht\u002FdgElxYUUFhSQl52JP5BJVmYIvzgaIu2nOLj5TTZu38vu3Zt5+\u002FVt1AxEZK4Qo+XQNjbInO6N11\u002Fhlc0x7rx3GgGZE8art\u002FCLt44RFmeJooN9r9Qzb+VUfLINLjM+Ua5Qsi8y3LCLN157nTdkbvL6u\u002Ftp809iSqkfW88LhUsfttQzaaXEZjtNtsz95NBZ6M1pO3aS9zZuFDs28KbME199ZQ\u002FNVoJIV5IRXTa28lGw8AmWZLYwIPv3OOHyEdDehIzpmNm5GN5M0t+EqHgWT+XH8M78VVR\u002FLamYB9eUX8G\u002F8CFMdx\u002FJ5v3SdglQhlAZ3iW\u002Fg2\u002FKNIjXk2zqwJL1Mf6peCYvxuVzgeESp0UdyZ42CM7GM\u002Fff46t8GE\u002FpXFzZRRiBYlxlz+Bb8hV8hWsxrLDIzUCF90uZLnH8zcMz\u002F3fwFhejho\u002FKHr7oSKVEvYlCy99PokNkB+binnEfnvLlmBlSPpnAxkQp6SRKicwW7EQbVjKAWfwIvnmfwhXYjTXYLX1U8hO94gw5hG0HuZwgaFxOMVFMing8jukPUVpWIg9NATlmlM6uQcIxWyqgxomxoNMkrvRVYZgRWqsb6DGN8c2H0TylFDooedJS0bA4NAQ8RtKQPKWUXJRmOYOUeDWj+nfs9AM8mq2USvMqzalPVox+\u002FbUaWyeQzmM0KKXS93JJp9jy8EfDYaKWAjn0SSmFUqPEhDCWpiakOVEHAQeBq4OAfr7CtezdHpJN8+nk5eaTn59PQWEhRZVTcTc30dhmY\u002Fcd4f133mbDWxt4a9Mu6j2TZXwqJOP0htDVMceRcoUIyNgub2eChRXMXfMkjy+fTmmuH\u002FMqj5+2beILlrHshS\u002FyyWef4Zlnxuh5Pv3cncwuyb7ynx\u002FRdfGWsvr5z\u002FLCBB1PP\u002F0kjz78EI888TTPjun92Mf5+MMrmVGUgWldIYa3WXHDMOhvb2bfkWp2HW2itqWVA8dPsP1wPTXDMldrruP9vcfZeayWfUdr2auvJ1ppcxkM9bSz\u002F0iV5NVR1djK4cNS7lgj1d0JLOl0V7nb3bQto5Q6PX\u002FReCJTzisxVimFlqOU4oaFCYqVGrFDKZW2i\u002FTt6GSPSw9KKZQap0uXcIUlZGxxBbKYNHcl9z78KL\u002Fyqad5\u002FL75TM0N4RZnYHbpdBavWs3KJUtZdccD3Du\u002FjGxZOJ\u002FWKnNYO1TO0lUrWSM8S1ev5bG7K8nxIIsiMLOmsWrdWtasWMri5XewZtVypue5QbkJFlSyau0aVixbzvK1d7Js\u002FjRyfaYsOHDCByEgbWbkTGXp4\u002F+G33ruHtauXs7KlatZu6RcHPGCedEinvrt3+a3H1vF8uUrWCXtt2Z+McbET9N9kHwnz0HAQcBBwEHAQeBKEZD5gSuzmAX3PsTKymIyA9lMWbSep9ZNJ9vvxy6YB7OegeW\u002FBSt+BeY\u002FDbkyeZD19JWq\u002FmiXt7GUh6zy+axZvZo7li1l2fLV3Hn\u002FPSwoDsjczMbGTd6c+3n+rmXMrZzLstULWb3uTqb5rPTca7z+Kj3HlBMZhZNZsrSS0pCUl7bxyIZzxYIVPPD0J\u002Fni8w9w\u002Fz3zKPV7MFxZTF+whNUrlrFsxSrufGgp07K86bmZpyhAw4CHgFhgk82iz77Agmxjgk4bw+0lr3IF69asTM8d16xbxdLZZWTJ1G9stmzLfCRUOoMVC8vJ91tp2YwFsc3yTmbNQ4\u002Fz8F13sGrlCqFVrF07kxxrEk\u002F+9hJCMg9Ky5Kr8mVScdcXeHq2T+xIp45Jcq6XgoAKgDidEvXvEjn6FtHqzXK7lVjN+0TrxAHRvYt4zdtEmw6SattCtGqjOCDaZDp\u002FlNjR14jWCG+9OCCahOfEFpLRYXGCvEP0xHYSbXuIVW8kWv0+if52Uq3vpeXGm\u002FeRaN5NvHEv8dq3iRx\u002Fh1jtdvGf7BK+BizDKzUwwdZlNhM9sVUcHIdInHyHaO1OrISHVPO7RI68S1ycYcroJdkoeVWiv+soqaZtxBoOkUyIjVUbiDWeQBkZII4Qa3A\u002FsZObiImzLtF+mNQQYGhdUSyx0RrsRZi5nGBcTqHxMgqX243P5xUKkBsUEOJhEuLpMcTJMNTXQ2f3wMhvvCuFSoUZCqfEY9NP18Awwz0D9Icj9Hd109kfk2dfQXSQ7s5uunuHSHCueUoe6FRsmF4p0zcUFTeMQo0bdDqm+ZAcgyTD\u002FX10dvYypH8rQNJO84tNhuxADYuNMYkrZRHu7aKzq4e+4RSmMcKpH1VNSh74VDxCWJwnEalbV98Q0aRCKSEsEuFBeqRsfzghdzqN6xYcRQ4CtzwC8vxZ3ik88rUnmZNpyEiAPHuAMvFmTefOR+5kflkW5Use4OF772S1vJBX330\u002F65fPoSTkkcFZP8U44WZCQCZG+mUWyMwkFPShh9xr0UrKcOPPyCInJ5fc3DHKITsriM9toq4YExv9+5e5eWOyP+yaQ2aGT5w916K2V1yZm1eAUljxGN39gzR3d1Pd1EVDZz8tgzGZWCnMaFjSB2iSd3qjpi6J9w4zLB1LSjI0OERjZx8nmzuo6xmifShGzFZXof35SAWlpM6jZKdH0ss3X6kRWVqCUkpfbjgppVBKSNr9ahhjGEZanpallNKX60rKdIkTN0QoJJQhFMrA73ZhyPBhenwEJS0rJ4vMrEyCXhnPzjLRNjxpnpDwZIUyCQVc4+9DWbwEJS0zK4vc7BAZQT9u2dywURhuPxmSl52ZRU5WBgGv6LzC\u002FsJtEQQ9t49AMINQhpBuN6HMDH\u002F6Had8QTIkPSMjREjS05ThQWC\u002FLdBxKukg4CBw9RBwJDkIXAkChsuNPxjE5zKQzStcXr\u002FMA3y49EajOwiBTPCHRkjH3epK1N06ZdPrVy8B\u002FR6X+VNWZojMUGB0\u002FjRSTeUOEJL0UCiYxtTnD+DRE7eR7DPPIi\u002FdFuLgcAmP3MoczDMiP5Qhc4aQzBeC+ExDypn4AkFCab2ZZOr1pKQi+yT4Z\u002FGZRyZLW1qS4iYour0yubCZEJSBS+YhunxmdjZZwuPXc8czmEjr9\u002Fvc0hc4J9jKjT+QITZpu0YpM4Bb\u002FoJ6rjOxhFTG9GcQ9MnezVk6JrI58Q9DwJR2bcce3oc1sH2Utsl1q9ARaf5e7MgBrK7tJDp1+gls2w2qU\u002FKFf\u002FioOA62kezagRVuxdbrmVjVSFr3TqwhkTt0DDslelKNkr6dVJfw94rMsPAN7R6RM7BV8vZgJToA4ZUzyg\u002FJU9hDO0m2byXZJ\u002FoiA6TTo0eE\u002FxC25tV8iVqRIzzt20j07MAalnJ2N\u002FagyI+MOTVcUlepj6Slbeg7iJ1YguHLl3l0P6mI2GMFudygn6LLLSvlFAh4hjxIhiw0kykLSx4IMz5Ec1Mr7REwU4M01jfTlUjBUL+kN3Cia1g8gAYpSbMVpOJxUraYEu2krnmAhOnGjPVQ39xNUuQLCzoo8QZFwl00tvaTkE3P5GA3LV39RETIGI\u002FmGyGFssN0NLfQPJiQhzdGe0OjbJQkRZdKsxhGit76WqoGbXyiZ6DpFM1DCrdfMdTaSEO\u002FEpAZD6kksa5Wqls66YlZJId7aBHHyrCVYLC\u002Fk+auMEg1wt0dtPUPExe7xgs7MQcBB4FLQcCWF+Y5\u002FMqDP+DDJcPoxHeoUi58fh9el4Epkzc9mQvqSYls5vhk08ZUOOEWQuDsvnH2\u002FQWreo37wTUWf8Fq3VYZ8q42hPQawLJsDKUw5T6NvVxNQ3EGSVo6D2S6otL8tpSTyHg5zg0Tx5dzcz+6KUqp0zgYEocwdrhNLjKRDXfKtWuUuuU6kcbSNU+HjMAywZMx2jCMtDylRuTeaGSUGrFDKSVNbIA4yPQ\u002F1SOs66dprB4T6zYW13kj9ZOCkEyeUTelFDcq6DHuDDptiC0LHCFpkZH80xlnRNJ5OkXaTA4dGyUpKwlyyP1IXCKjx8i9nOVezrfqQyG1u\u002FqHxutcSusRsNPtccY1neOcHAQcBBwEHAQcBK4rAun30ZjG0ffSyK289OVeJhmcppEM55xGYPQdr+OCk8ZRR8dpJF\u002FAE\u002FjG4uO554uJmDOStcwzaDQ3nabjUkDHdTStxwySHTBF32iKzh+JnnnW6ZokVZeXqMTOPS6UrjlHyo3Uayw+lq6vZ5AIkuOMJOfmchAwSTsVVFCuE8kLjOZhSVcQh4TSaZKcTte8PlDCo382SvbN5EYOzwghvNo5kS6jQBxZyJ4bumz6J491fgBO6xX56TwmBDfo8jJsjNgoupCg05Tolmj60HK1HFt8A2i7pJyWldZvpFlGTlJe\u002FAojNmTIpYVU61tEjr1NorcHDNcI22WcJ2q55OKKBD2tLRw7Xs3BY1UcbguTkZuJSkYJqxwKc7LJKSilOJCipytBKpEkgo\u002FpZYXkh3yECkL4xEmQUVREYaYb25vP1GmlFOVk4M\u002FwY0QjDKsxsxR2PEGsL4YrlEtRfg55WRkEEgmGZR3Oab5RfiX8g0MMpvwU52WTnVvElEyDvp5BLHHUmIZFR209TVYeh9CmqQAAEABJREFUC8tDkP6q11RmTMoj2xsgx2sxMBQWsRMEy5NrYRAIZVJamCce0xBGIkakO0p0yCKYlUNeXh7FWV5UJEU0jpTHCQ4CDgKXgYDeWDtfMf2SvVC6rTPkOZVDx4T0i1ku5zmUmvBsnyffSboyBJS6dvie3TfOvr8yy88srdSZ9VDqzPszua\u002FsTimFUurKhNwipdMo3EAsFEqQ1CSXW+RQarw+SinMUAaB3\u002Fpt\u002FP\u002Fuy3i+9m9wf\u002FWLmP\u002F2VzG+\u002FHnUb37uDNJpOk\u002FzaF7\u002F179OKhCQRZaNfv6UGpGt1MiVGxCUGtetlMKQF0Hgtz8n9fv6aP3+zYXrJ\u002FXV9XN95dfSvD6pnzFnpsxbE+n64QQHAQcBB4GbDgHHIAcBBwEHAQcBBwEHAQeBMQTG10JjKdf3erH6L5ZPW695I9jJeuxoi+zbGzrxsumKStu4yC4sonLGNObMmM6CysniyPCJgyGFJR4m0zBQQl6XQTImRstiVFaSmKaB\u002FuShUlIZ2bFUwmNIlHAn1SdOUn2qla6BuMgAyU5vQ+iT\u002FrRnLBqmp7uVEzXC19zNICY+t3DJcTYKcXG4JC2FS+RrHR63SSoZE5m2OGkGaRqwyC3OwS32ILYMNJ3k4Ik66tr60v+oR1woaZGShTZP3yhl4HZ5MI2Ruun0eNImHhuivb15xK62QRKmEj4bJzgIOAhcHgKGPGOXV\u002FLiSimlUEpdHLPDdUkIKKW4lu13hmzANE05X5tD61JKnRau70\u002FfXOWIUsrpkxpTmSu43W4CXrdssHPdg3ayZuivobvMG6L\u002FWlZYqZE+ppRKP6MunxeXz4fL78eUq1uubnFsuAN+PKOk4+k0ydM8Y\u002FyGy8QQOUqNy+QGB6XGbVFKYXo9uKSOul5jV8956+dnhMeHKTik8ZA+qNSZ8pRSOMFBwEHAQcBBwEHAQcBBwEHAQcBB4AYh4Ki9zRDQ6y83KBdXGowrFaBkk1JvCJmGIYtpbRgEXKY4GKIi2kJ\u002F02I4npAFaFA2dgxxPkiyHLaQPvRGg6EMtAwGBghnlDKnooziAg+IY2GExyJlpcShYOLz+cnKKWJW5XShCqaVZBN0jzhKNK9WoHl13C+bJ4adICGJhqEYjsZRroDYoUi5slk8JUDbiRqawkrsHKSrF8rmTGf6pEIyTUtKkQ6WJfpT2kZdPyGbkTy5agaPW+H2BiksKhWbxK6Z05hSkIHPHOXDCQ4CDgKXioAeE67VxrZSCi1bKXmeccK1QEC3n6arLVvL1G03Ua5O0zQx7WrEtUxNE2Xp+7P1T8y\u002F3LhSyumTjAT9as0KBSnIDJKU9+9I6vU7J1IWJdkhQkH\u002F9VN6nTUppdJzId2fNZmGgcs0031QX90uF65RSscn5I3xm4aRlqGU4mYLSqm0bdrWMdLPra6TvqbrNLF+Etfp6XyplyHlx8opNSLrZqujY4+DgIOAg4CDgIOAg4CDgIOAg4CDgIOAg8DFIWBcHNv5uSzbwrLstDNAb1ikuSTiysshxz1ATXU1+\u002FYf5eRwgNI8WUybKZK2SvNr14BNiKLcFMf2HeXg0Qb680J4OuvYe7yGIzV9JPU\u002FAZJFtxHyEm1p4Gj7ECovG6OngV2HjkuZ4xxr7GEwLotTrVx02wEfPiNMbfUpmo0AecEkjdU1HDx4mMNdBmUlAUypdSKRgqxJLK\u002FMpLPqKI2RTIqz4tQcqOLoiWoaona6boahyPamaKivpk7rlzqnbFEktdA1Ubr+\u002FgyyM70Mtojth49z4EgVVa2DRJKjdmnbHHIQcBC4ZATGNqQMQ5yn6efuHBEXnaCdrUopxmQqpXDCtUNAKZXeQNV4K6XQ+F+uNl1WqRF5eoPyfHJ0uialro4ubfeYvLP1jeVdab\u002FU9dKyx+Qp5fRJjYfGJUucDxWTisiWazyZuqL+o2VeDGm9MdFVkJXBtEmFBP2+66L3Ymy7mjxKqbRzQKnxq+7LmnRf1KTjE0mnadJp+qrUeFmlRuJX08YrkaXUiD1KjV+13WOk7R+LT7yena7UeHmlRuJXYpdT1kHAQcBBwEHAQcBBwEHAQeCKEXAEOAg4CDgIXBYCxmWVks1\u002F2\u002FaRlz+J8sJM3GdsTNqyYeAlr6yCRfNnsWjhfFbOKSHkUli5U1hZWYRLnApar21ZBCfPZf3iWcyfU062p4j5S+ezeOYMFs2tZF5lOTmWwpNZyqKlc5hZmkemL5PJs2azXGQvnDebOZMlzSM6tUBtlxGkqHw6SxdVUBwIklM0mQULZrNg\u002FjxWLpxCrls2UoMlLJ1VgqFsUv4ilojsUo\u002FYMnU+axZWMmfmTObOmsmCSUEsZRKcNJM7FlQwWfQHy6YwvdCXdo54QtlMnlZCQRDcmfnMmDubJfNmSb1nM6s0E79rzC6c4CDgIHCZCOgNKr0R7fV68Xg8l026vNvtRm9yKaUu0xqn2KUioPHWuGv8L7f9dFktQ\u002FeFD9Kv8zWf5r9SXdruD9N1pf1yzE6tSymnT07E25J5RXFelrx7ZzBrcjHKMBmOJxmKJ4T09SpSLJGWbbpczJ9ayur508nPCslcRn\u002FYYaJVt1ZcqZE+p5RKO0T086PUeFzfj5FS4+lKjcQ1GkopfbkpSakR25RSH1o\u002FXU+lzuXTFVNK6ctNSI5JDgIOAg4CDgIOAg4CDgIOAg4CDgIfWQRu7eXmTdcsxpVYpD8tqel8MnS6\u002FnaIJU4OS39LQjPJhobe1NDRMbJtK+1M0Om2ztf86atNOk0zjt7r\u002FDHSMjWl7zXPabLTmxan80bLWlru+ewYzdf9zp5giyW8Wr8Wa4\u002FxyFXH5aKTEUVyaH1yK4m2LjNKmk9SneNaI+DIdxBwEHAQcBC4JRHQ72H9M1TLZk3luXuW89mH7+BzD68V0terSI+sTct+dv0yFlZOJuj3pecftySoZ1VKKZV2Dih1edezxN10t0pdXr2UGi9301XKMchBwEHAQcBBwEHgdkbAqbuDgIOAg8AtgoC6oh35WwSEa1yNiRg7cF9jsB3xDgIOAg4CDgIOAg4Cl4eA\u002FjBByrJIpVIkrzFpHZbo0jovz9rrW+paaFNqfONfqXPj10Ln9ZSp1Ll1UurMtOtpj6PLQcBBwEHAQcBBwEHAQcBBwEHAQeD2Q0AZBkZGOdiJ26\u002Fy16vGdgwza+ppbR91B8jpijgRBwEHAQcBBwEHAQcBBwEHAQcBBwEHAQcBBwEHgVsWAadiDgIOAg4CDgIOAh9tBGwb5XLjKlgpDpCwUOqjXZ+b0XpbMLWjuEruPG2d4wA5DYUTcRBwEHAQcBBwEPioIODY6SDgIOAg4CDgIOAg4CDgIOAg4CDgIOAg4CDgIPCRQ8D0YOZV4iq+BwyPmJ8QR0j0A8jJQxwaF0UkBVMf7vKHMXNmCLYjh+MAGcHBOTsIOAg4CDgIOAg4CDgIOAg4CDgIOAg4CNzMCDi2OQg4CDgIOAg4CDgIOAh81BFIfwvEh2fSHXinPYiZvRDDPxvl0BVhYARm48pZhHfGo7hLV4tDyT7dUxwHyGkonIiDgIOAg8BHBwHHUgcBBwEHAQcBBwEHAQcBB4GPGgIpEkmb8eX4xdhvY0UHGRhOfDBzKkE0PEw0nvpgvkvOjTE8HL\u002FkUpdUwIoyOBQbKWJF6B8cjY+kXKOzRXRgkHAqdW57xAboHfwQvC\u002FCKjuZIBaLI01+EdzXnsUSe6LhMNGENV5n2YTT\u002FwNN\u002Fy+0MbLO6KBJ6VdhhiPx8TKnTU0RE3kRybvave60CifiIOAgkEbAOd2CCMj4i+HGzJuDd+aj+Bc+R8ChK8LAv+A5PJUPi0Np+hnOD917PtQBopTSfA45CDgI3IQIKDXyfCo1cr0JTXRMukEIKOX0iRsEvaPWQcBBwEHAQWACAkpd1ffRBMlO1EHgo4VAPBwlGa9j\u002F9Fehrv6iaT0LnOY7o5uhs9XlXAX7V0DpKw4Qzv+lv\u002FyyqnzcY2n9dWy941X2X6sZzztimM2icQO\u002FuovD12xpA8U0PM2L353K2nfTddLfOqPd3wg+xVnpqIMdZ9kyz\u002F+jO19g4y7W1IM9\u002FVyass\u002F8t\u002FfaDmvGtuO09\u002FdN6HMednSiZH6o+zefYC6cPr2Q05R+rr7ielu8SGcl55tER\u002FupXr\u002FLt559SU27jpGXXcC7bQYaj9FTXU1J2vrqBOqPVlDa38SSytJDdFzagev\u002F8tP+MnPN3G4qZeoTteUGqS1ei9v\u002F+wn\u002FOLV9zjQMkA4XUhnOuQgcPUQUMqZR1w9NG9PSUqN9CGlRq43Fwoy6NsyeFopbCvp0FXAAMFSgDynmQ3LsrgQae4L5TnpF8bNwcbBRvcBW7y5145sxmQ7z6nT33R\u002Fm0hOn3D6xMT+cCnxsXHlUso4vNeuv92O7XEr1lkpdcG59u3y\u002FDjvpWs3TlzrPqTbzqGrg0DfiSMcb3qfDe\u002Fs5ZhsGFcP6O3nHXyp6E6+3zS+BT+mrfPHBRTP+Ts6DS\u002FeipXcPbMonZVMf6MgRXigj4HhqP6l63Q6wWxKZs+jLD8TUkmSqRSJeITB\u002FgHCcWv00\u002FtJIkMD9A9GOPNT\u002FiIiPkx\u002FXx\u002F9YW1Xikj6WxhK1hyd7D3UKwxgxWPEZf8gPtxP\u002F8AwMc2azhk9WQkp18\u002FAUGxEfyJOIikbO6PZEy92PCy29TOclNR4G+\u002Fu7RixMVbPyz\u002FvkkRIhgfPcAjYdoLoGd9GSREb6qd\u002FMEw8aWMl48SkrunCcrISMYak\u002FsPRxIhsSUsfA8d56R9eov+OB1idnY0vnahPEfb\u002F5e\u002FwHxrW8dWnp+iEs8hisGM7\u002F\u002FETf8R7kSiR6DgAdjLG0MAAw9HkaV2p4UF6OwdIQyruhpiUiSc0HjaJyBADgmHa6SNa7MQ2\u002FvSzf8bOplb6o7IhZsUYCickZ\u002Fywo0NEzkwaz\u002FygWLyVnS\u002F\u002FI\u002F\u002F4Xg+lCxaSVf9P\u002FD\u002Ff30VDP9S+\u002FH3+2893cay+jbaWVloaG+kd1DZC6tCfseZ3t0HFdCqLWvmH8sX8sEMrEhxO\u002Fi3P\u002FOY7DJVVUOBp5LX\u002F9B\u002F48cmRcppDk51KpPtDf38\u002FA0KDwzESsdhIH5R7ndav+3C6mE1c2ntgIEwaIi3AoQkIXH5Uf7PnWr8rrrV8XftrrcORb3ErY+D0oVu7fS+m7xqJRILzUTKZlMmOvITi8fPmn6+Mk3Z+LB1cbk9choaH6ezupavn2lGvTOj1QB53nlNnnBody52x+\u002FYcb67We0YvkDRdLXmOnCvrj7otNN1OOOr66gnsBes8OtZ9VPL1+1m\u002Fpz8q9l4LOx0MrmwcuBZtcikydf916OogkFXm49RbB9j599\u002FlX8gn23SJYDfFT6T40rcPcvqT9ZJKopHvfhbWrQ2g5F55DLyGm1R4iBPvvcOeqiNs2fAGb298j90ne0n\u002FWpMJptuNW+T219dzdP8edh\u002Fcx\u002FtvvsG7uw5T19FB26nD7Nm6hVdfepv9R5tGv4UCw50t1GzdwMsvv8Kbm\u002FZT036AN7+3C\u002F3FBSUWuD0iXDbwO3e9w3tHj7+Fi5gAABAASURBVLH33Td58+232bS\u002Fmd5h2azHIh7ppu7gTt57\u002FWVe27iTQ4f28\u002F72gzS2DUkNJh4pBrsbObx1I2+8\u002FAbv7z1Oc0u\u002F6DJEk\u002FAZHnB30zNkU\u002FfaP7JrQNLSh+iIVrP5lUNE5N5KDNB0bD9b33yZV9\u002Fcwu79h9i3bw+Ha3olN0m4r5XDu3ew8fXXeWf7bo6c6iYa17ZG6YtkMG3pXDi5g10HauhOeyFS9LV1kr\u002FuEzydVcXGjfs41iQeApE2dthWivYDr\u002FP+vn28+crbbKvVxqWIdNZxbPd23t3wFpu27uVEa5\u002FUBwxDoQwTU9lE2g6zeVc1zX0D9HXUsHfrRl5\u002FVeq\u002Fr5oecdyc2nuYUy172PiLn7PxuNRwYA\u002Fff\u002F3kmOr0tW\u002F7D3i3Ph29tFNrG3iX8IkXHmXRrDmsffRhVscOEu\u002Ftx3D7mLFqFUsWz2PW7NksuuM+5pd7METDu3\u002FyOr\u002F+X3+bp++6gzX3fJr\u002F\u002FItcPvvXDZIjbfO973H\u002Fn\u002F57nl+\u002Flnsff54vfqKIY6\u002Fsk7zxI9bfztHN\u00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6883i3zRsemnvNmWy\u002FzFkyjynOTdn\u002FycX7y5jWPtKYK5c8iI2BTd8RkeOfUvvP3eFnbvlTI73uC7f76VXmkbTgeFYWQzI3iAbXsOUdMUIzdnMSvmdvPKu3s5cOgwh7a\u002Fy9at22kZTqFSccwZd\u002FPEM2vJqNvK628epbvlBFtffomfvb6Vo60JfFmVZCcV4gFgZkEXe99\u002Fn711w5B5N6\u002F+3nv87\u002Fe2s3ffXnbteJvX3gBpWuG9tCPR18LBn3+XP\u002Fh3P6YxZTBQe5D3N+2gZiBCONXEe69t5K2NO9i9S9rsr3ew8FfWUWhksOpLn6X5\u002F2zgfbFp2\u002FZtfO\u002FH6\u002FmrJwtEuaLyyX+D+t4\u002FsX3HNja\u002FtYVdWz2svHem5I0f0bZadr7xPU7Gh+hr2Mu+qhbaq3bz7sb3aLCHqK8\u002FwK6jzQx1HGbjj37BS29t53iHVL1wAVlxpT8bOC7MiTkIOAg4CNxSCCh5pyexBltINu8gWfs9EjV\u002FQ9KhK8IgUS0Y1v+QZOse7GF5oYx8pCDdc4z0+QaelJJGv4H6HdUOAtcaAVtm\u002FdqZMbW0iFnTJjFzajkF2ZmgDBZOL2Fe5WSmlBUzc1oZ82ZMprwwDx0CPg+zppdTIQ6QwUiKaDwlE17rnEWE5r2NyKmqg4CDgIOAg4CDgIOAg4DtmQI0AAAQAElEQVSDgIPALYLADH77awsxlA2euXzmP\u002F2QV37nbkK6dsYiXnz1LjJk8e4puZ9nV2Rg+oMsfOAhynR+mgIUla5h\u002FfIpeFz5TJ47n4oSN9nTK1lYPnlEjuYLVHL\u002Fo6vIzfbpuzQFl3+RX1\u002FmxXBN49FP\u002FzIlgz10dffQ0dxE7qPf4e1fPCC6wTAX8qVfmy4RNyX3v8CKULq4nEwy82dw393LyRfO0kX3cceiXHrb2+no6COjYgW\u002F8ftPMKUkQ3gnHMFZ3P3E3eQbMXq6OmlvGWL6U7\u002FHL\u002F7H8pFvl2Q9wE9eWpguEFj5BV58Nk7TqRZaugeJzvk1vvlry\u002FBjEpr5MM88NoOBljY6O\u002FsFGz+L75mEHU+g8qay7J7lTM\u002Fopb2jnba+EEvueoBlpdl4ipdxzz3TCNh9tDU3YK96gaeW+DDzFvHsZ+7G7O+jp7uLtqZB7v\u002FOl1h9lvluTyn3fulLTG7poDccxx3KY\u002FVDDzKfJlrb2mmLZjBp7eMsn5OPt2Ays2aWM6NyOnc+tpZJoSTR4kWsWz+DLKOP1uZGUkue4vFlGfgo58HPPkleeJC+YXEcUcTDX\u002F46i7raaWpsoasryf3\u002F8BpfrExDc0knKxbDKF7KL\u002F3Rr1CZk6S9tYW2ti76o1EKF97LU2tyMcJddLQ1MzD7OT55\u002F2RcClyLnufrD6ZolzZtlX4x6Su\u002FxSNlWrWBa87jfO65LBqbWukYtsi55ynWV7qYGBJmPpPv+DTr5mbR29ZB7+Aww7E8Ftz9PHeUhIh1dNDZM0hq8hoeurccT7KXdJus\u002FTTPLPXjMSdKc+K3KQJOtR0Ebk0E7BTWcCfJpnewendgWzJ+mlng0BVjYCdsrM7NJBs3Ysf6Tvcf43TsBkQUcfr7Y8icjusfFEqpy1arN7Ut\u002FdXcyxdx2bovWFBs0XZpuiCPk3H9EZB2SSRkotnVS1gmmWPdLj87QEV5MaZpcKqlnYbWTjL8PiomFeEyTcRvgu5i4hYm4HMzb0oplWVFmC7Ju\u002F61cDQ6CFwWAno8ulp0MQZoXZb+xKM8QDp+JfRh+q5E9tllP0zX7ZyvlMIwrg8pJQM2TnAQuBkRcGxyEHAQuDURmMq9985Kv+d0\u002FSbf9zyP6l8YkhvDmM39jywhAwNvyTLWzA+iHSCzli+nVPJHjiCFJQtYMm+SOEDyKJ8xkylFbrKnTmPWpElkMhoC01i2cj552f7RBMiYt5718\u002Fx4lCSVrOCRp5\u002Fm8Qce4PFnnuGuKfO494kV6fKGKQ6L9VPBcFO8bC3zQsKfPkxCeVNZtnQ+BXLvyixg7l1P8NTjj\u002FHoo4+wbvV67lm1gDL9Px44MwSnLObuR5\u002Fg0Yce4fEnH2Hlort44v7ZyLIIspbz7MOzRgvksuSJ53jmmcd4\u002FNFHeWz9Otatm0fQijHcdZQW73wee+pxHnn4IdavWkVZNEIyKBtIUjqrbBZ3Pvokjz\u002F6GE889QTrZhcQkv0lCFC+YC0PPfYIDz8i9j66kkl+j5SA0Kx1PPbk4zz4wMM88bHneGiWL50+8aRcLopWP8mzT9zHipl5kmUSLJjD\u002FU8+wxMi87EnHmXtvMnSbuAuKmfGzKkUyEZ+5tQF3H3vQsqycyibs5oHH3uURx55nKfEMTU5Y0RP2dL1PPbUk9w7PxclklXZHTz57FMi9zEeEdnr73mYuyok4xIPb9E0Ft\u002F\u002FNE8\u002F8QRPPvW04PkxnnvhMZYV5uDGz+Ql63nkicd49AnJe2wFpeJ5UGkdmcy9T+r67LM8+7GP8+S6SdIb0xkoFaDyvo\u002Fx8Y89y8ekfe5ZPo3gSNbpc6iohJUPP84j99\u002FHAw8+zL3LK6lYOI9FUo+HH7yP+yXt0TtnkxXIpXzROh6WOuo2efpRscHrZsSG0+KciIOAg4CDwC2CgMJOxUl1HcYO14ORJfUyhJzjqiCgBEszC2uomlTnwdMiJfV0\u002FLpGlGEQaz7M5vf20BAzkL2N66hfoawIvb1hRr5ceymqpWwqylDbCU40tNOfkPtLKX7NeMWO+CA9jVVUt\u002FUxnJL7a6brBgr+CKrWLRGJxTl0qoXBofBIDRR43AZdvf3UN7dT1dBKdUsHyVRKnB0+jNMPhC18Lu5fOoNZFWXMnFqWdoQoJQK0JFufHHIQuDkRGNvk1w6Jq0Va5vlqq9PHdEyMj6Vd6lXL0PRhui5V7vn4tR6dfj5dt3OaUopEMiXj5IA4iTupa2q\u002FptTQ2kV332B6HFZqdIy9xRtA972xKuq47odjpO81jd3rq76fyD8Wv1mvE+3VNuo6jJHOG6OJaZpPk87TV4ccBBwEHAQcBG5CBOQ9bcf6OfHK\u002F+TvXnmTDRvf4qc\u002F3ky1vYAViwpvQoOvzCRl3h7zkvOi5CQ6CDgIOAjcagjoIV32\u002Fuz+7WCGbrXa3Tz1MUJY3ZtO23MFDhCFMgzZqB0npUbiSqlRBYo0j1Lp+3R8tIxOUZ48Zs4owo\u002F+jLucRssbmkczSJI+xuSOpCuUUqTjmi9NkoYESR\u002FXMZomyVJgAr+kmyauvlr2bjtMl5QxxzabJW6k5el6KJQumybFabmm5CWihOt\u002Fzkv1HQxZJqZOExkqzSsnpTjNr9OVpIk0Q2SrdHzCvY6mSaVtVMKXLqs4HUbuxxOUEhtElpY3Qgql9UQH6K36MVtb+4mIAwR1WoQTuQkQmLiZIs3FQDjCkbomqpvaGBYHydTCvPQ3P3r6B9M\u002FdaVNVuLg8Hs9WNi0dfbidbspLy4gLzOI\u002FqeFmud2II3d2AbVlVy1HE23A2Y3uo4aZ91W+nq1bNGyzifzQulXoveDZOo8TVcif2JZLUuTrtvE9Ns5rpQiHI1xqrWTQ7XN7K1pYle10IlrRCJ7j9Bh0dXQ1k1UxmSlbq6X6NXuD7rPaZm632nS95p0mr7qNE06Ppam4zpN01iavt7MpG0ds1tfta36qtPHaCxtYvpYmr465CDgIOAg4CBwkyGgPITK1\u002FD4C88yMxQgIxikaPZ81j+yhpl5Bk5wEHAQcBBwEHAQuNkR0P\u002FyCpx31jVrJ2UwgvGIhstEWkF8iJ6mGo5XVXGi+gQnTtTT2dFAff0puoYiWLJxYBCmta6WpoE4tkrS13KSY4cOcPBwNa0R8GcYROI+srQHRJmkehvS+fsPn6Cx15LNYCV7+Bax\u002FiZOHD7EwSPVNHV2MzTQzsnjVVSd0HpPUNvcy1DCRMUG6TxVxaEDBzl2qo9oEgxTkexvp+74IfYfPERVfQ9DnQ3UVB1g6553OXziOEfrerBNFyrSwckjBzlw8AgnGnuIi01SDexUlK66YxyW8sdONtMTtqSLZpGbGKC7tY4jhw4LfxdDcdEnjglG7Th86BBHT7YzFNP8AzSdrKFtOI6+M+ij\u002Flg1HQkLlIGZbOfogVoGzQTtxw5ysldhKAWWxWBTFSdbhzEMhbKTRPqbqT1ZR0t7PUdFd9WpDgZjNoagpXDh1XwKJ9wECFywGSRDf9sjLJtskXiSmZOKKBMHSDyRpLaplWTKGrFe+BLiGd55rJ5dRxvo7htKfyMkJ1M8mfYIy618nrgZpeNXSnqzS8vQ11sZt5uhbhrnD7RDxjellIxaE7j0vaYJSeeLni377PvzlRlJE31afppGUj7sfLZsfa\u002Fpw8qN5SslOsduLuJ6KbIvQtxHlkWPhU3tPVQ1dtArcwolNfGYBh7XNSKRrbDpHgxzvKGdlq5eEkmZRIjeW\u002FEY62f6OkZ6XNTxlLxzdHwi6TSdN5am45o0NmNXHb+ZaMwufZ1ot67L2P3Y9ew0XUaTrs\u002FYVccdchBwEHAQcBC47ghcWKHpIbtiJXfddSdrVq1h7ZolVJY5n6S9MGBOjoOAg4CDgIPATYPAbbCfdzNgbU\u002FA2bgsgxTpjfh4uI\u002FOrm6aTx5l0y8O0N5eQ13N++xvChNNubC6G6l6dzvtqSHhOc7ujS+xt6mD9uot7KwbJly\u002FjV\u002F8YjedysDsOcqOrVs4OuAiaJ1ix+6j1HWnSPTXsGvrVrbtOEFLYx0n6xpoGYwz0NFFd2sDJ3b+mB3irIgM99FRu4+d1d0krTDtJw9woGGQaE8rdUd2clBkmdYQTcfr6RnqpWswAeIs6O\u002FoEKeExCL17Nn+Hm+8L5vMnbVsfnsHh6vbSVgJWg5t5\u002F0t73GwsZUGcWI0iD5cHlqrTlJfXUVV9VE2vr2Php4B4pEeWqv3sGX3CeobajmwdwfbD7cRjQ3QdmIb22qGRaYi1V7Nzh\u002F9gJ3NKVAm4brt\u002FPjnteKIMWj60c9482AzKRNSqQ4Ob9zMsQ4bpRQk40Qbd\u002FLPP3+Pg0draKk\u002FyZ63t3CkqZPBlDHCgxNuDgTUhdvDBsmVvmpTUZJP5eRS2XqDk9LHuvqHQJ5S3dyaS38SuT8cJSaOkv7hCDq4TVNYRIi+uYVJb05d7c0nLW+MbmHobnjVNMbnNUI6tqFsUrFh+vsHiYoT2DAMNKWiOm2AcFL6tvCp8wrQj4fkT8i7oK40j0KJfFMcw3YywmBPDz09\u002FQyFk9iGiWkYKJVmPO9Jy9Y0ljkxPpZ2was4MqNd7fTqsfmCTOMZHyx7nO9Wjyml6B8K09zVRzyZkjb6gAa6ymDofhITR3RTRy+DMu4qdf10X+WqXFCc7mdnkx5rNWlHwAeR5plIE+VcUOENyBizS9uq4\u002Fqq6cPqpvM130TS5TXdgGo4Kh0EHAQcBBwEHAQcBBwEHAQcBBwEbkUEPnSZeStW+sbWybgs9bI5a3syyJ08j8UzSskzhyi+s5KiaQspy87l2KEmotE+2pobOaHmMNnqpu7gmxwpfob7V69m9T2Pc0eZl1h\u002Fh6jvIiobUG37f8TGgyEqCkP4AgX46zez90gLAye38M5gLsufeYC1a1aycGYFJXnFzF4yi\u002FJiL0OBNcwtL8Yd7qL6wDEsb5Cs7AKy6eD9w2JH60maavfTb\u002FjJnTSbpasqKSypZP4U0UEmFQuXsLwyl3DtO7y6pZuVz93N6hVreXTacV7ZuZ\u002FawTYOvrwXZjzEo3etkbwFTC0JYqdkI7p0BtPnruaeFYtY5q6mIzJMV1831TtqKZizkDvW38vdMzPp2riPhniQwsJ8unfXE9aOmOoGuoB9u5tIGP3UbDsIi+aRabuofDhI55a91A0q7OZ9vDVQSPk00Sm4Y1nYw6dIFpVSWLGS1etXsnyp4sCxZrp6YrKJ6BKpznEzIGCKk8LncYuj4lxrdFOmZA93xcwpzJk6iYDPS11zG3Vt0isMGQmVkBQTFvRPXekPIo8mSapsAKfdJenoLXu61htOWr6mWxbAm7FiuhPHh+lpquLggQMcPKi\u002FcXeUuqYG6uurOSL3h4QOHjjIibYh4to\u002FfEX1UKTiEdqq93Pg0EHRuY99+0ZJ9B8QXfur6ukeiKFNuxhVF9tnlLJJJTqpPniMhvYhlH6uL0aBw5Nui3Akinb8aofE9YZE6+wZihCLxRkZia+3BddO31j\u002F1Ve9ya83\u002FDUl5SWTSCSIx+MfSJpHbWEmlwAAEABJREFU8+uyY6RlaYvHrjp+o0jbMJG0rZrG6qft13Sheuo8zavLTKzfmMwbVS9Hr4PAbY2AU3kHAQcBBwEHAQcBBwEHAQcBB4ErRODyHCBaqeHG50oS7aujKjGDWRXTyMvMpzy\u002FmLmDR2loOMyh+kZyV04mZMiiOhYmmF9ETihESBwUhTke2RAyRZKJIeeeWjllxOhrOM6R6jZSRTMozHIR62qhLC+LvIJsMjOzyMnJJstvYCcHOXW8n9LpM6ksDoEs3ge7hoS\u002FkZM1tTT3GuJM8WGUzGP+qgcp7TnGnl37OHT0pDgePAT8XlzyF8jMINPvItpxSgyooLwwi2Aom4LyCgi30BEdEP5JZOcUkpcVIlMcPNn6N7usBLliV3ZeDjkiIyfPQ1I2pcNxi8HhIiblZpOTlU1Rfi6lWafottzklxdRah6itqGK3cdTLPul1fhqDtLQeJRtDbD2zkJM2fDLnP8E5dZ+dhxron7fAcpmzmZ2tolSBuIrEjtdmLlZZOXniLMnk6yCfAY74iSG9LdaQCmccIMR0I4Ln9dDdoZfeoW+GzFIN41SKu0UKczKpKQgj4ygH9MwKC\u002FKZ92iWaxdMBOva8SRZQivQjZxLdJtb5oKpYRQIwJv4bPecLqW1bvW8q+27beCPEWcwf5mju7dx+GqWhoa6jlx7DAHDh7ggDg9jpw4yamGU9QcPcDePcdojcRkXL2yvi6PC4aIUMqFJ5BNfkkJJSWFMp4H8BqglJwQBq5mUFgpi976AxxqbKO1\u002FhTtYTNtx9XUcivL0pvPCcHwfHXUefpbGpFEkrBQNGkhQyRYFlG512ljFJE8ea2mxehN7bH8SCIlDjZbxud01jkn\u002Fc0TreecjI9wwtiYp6+adFW8Xi+afD4fgUCAYDBIRkbGeUnnaR7Nq8to0jK0LE1jcX29ETRmg9at47q9PR7PGfXT9ut6nK+OOl3n+\u002F1+dB11Wf1BBt0PtLwxufrqkIOAg4CDgIOAg4CDgIOAg4CDwLVEwJHtIHAaATsCqX7ZBz+LJA07vRI+zToeiabLyMbEeNJ1jck+qNUPSbE5NXiJmqXsJZa4GHbjYpjO5VEoO0xX6wm2VZnMmT+P6QVB3LKJFCgtpWRWBke2bGBH5wzWlATxyUavz5NBa20jCamHkeijV9pvZEFppzcgCstES59J3uLVrLtzDWtXzaEsP0AwP5vmjkF6uyyUlSI+PMhAfzc1Ow4RK5nNwrmlZHgMAkJZ\u002FgjeabOYv3IN69bfwZJpebhcJr6Suay8637uXZFD956XONGXxBKHiaKR1k4bvVGVXaQNqKWuOYlBgsbqoyhPEfkZ+eRTxUBvJ2Gx3UqEGRpMSk3FGaEkQZOYjmyiyR0ZbkVe4Bi1\u002FVGi8Qhd\u002FQPUtYscyfQVTKesVLB573WO2NOZO3kJd03rZOe7b9OW\u002Fxhrck1Slo3tn8rDa+Hku++xq7eCBUun4o51U3OkCv2\u002FUfQmeKpjmGHRYcUSxFpqiRT6ceWFUKFcuvuTJOO22Ki0ZQ7dCARsG784QPIyQxji3NAmGEoxGI3RNzhMJBYnHk\u002FR3NnLqdYOGts76R8OMxCOMBSOyTNhi08vJW05SG\u002F\u002FMG5DIV2ZiJTvHRgiEothiDwt91alkfHhA2on9dfYGmd383S6iWlqMgR\u002FhSR9gCAn6\u002FogoCAWIdLZxMkeG4\u002FHLeOzS64Gkf4hwuE4ptudTnPLpqzVfpRTnXFknxopeZkm2hhuk0Cun6GWNto7OuiYQG1t\u002FdjynHozPMhDd5k6zi2mZDveGmrg8MFWLLc4QtqbONXcSfycznpuWSdlBAF75HLOOZWE3JIy1i2dx2OrF\u002FDEyrncO6eEQhlzI\u002FmTuH\u002FFfB5fOU6PLi5nknSilEgqmTpN5gELeELKPbKskuXlmQRJyR+3TdDj6kQy0+OkmX7uXOJ4d8sz+EGkeTSNldPATZSn728kTbRFx8fs1DZr+qC6jeVpvrFySim0nDG6YXUTOwxNZw1UShkoGW9SyThJW6GU0HmNVBiGKfNoCxTjwU4RTyRInKakzEMZZVEoQ0jJ8CgPpFy4QeGjp1YZGIKdLQNWQsYfW0k7nQdASZ6A90evmo7FDgIOAg4CDgK3MAL6JSVzjLHtrlu4ppdeNcHGlPe8pedPcZlbyRxLbi8ox7aE54K5Kj3vUueZ4xlS5px00aWspMzdZHUjdpxPr52SNbS2bYxk79OyRZoSXYYh+myS8dE5X\u002FpeFE04lG3LHmlSdIzMEZN6Hqj5lDAJnb86OgPZoxKes46Upc5KcW4vCQHt\u002FPCtwFXxBXwLvoJ\u002F\u002Fr9Nk09fKx\u002FH8GXKZP3sPhaF1EI8c76KtywbadBLUnnlzNJpkgMYJZ\u002FEO\u002F9r+Gc+gH1RThDdrwdBDcu6RRb+XN1gXJY4eXBS\u002Fb20HXiF\u002Fft3sX\u002FHJt567Re8c6yNXgqYKk6QoggUygZDpl82lswSFi5bwdSa13n99dd49aWf8MrRPkKZQVE\u002FTFKeoJy1n+fu0CG2bNvONqHte4\u002FTHnMTrHyS++Nb+PEvXuHVV9\u002Fg\u002Ff27OdJYxRs797P14C42b3ydlzYepMvOZurqe0ge28WO7dvYvm0rB5qHiXc2UrXnfd57fzs7du3lUN8qZgQVqnwBi7Jgyyuv8osfv0fLzGd5tqKDN3\u002FyKq+Jjb\u002FYkcGadWuo9Gez8vkVHN3wU1559VVeeWs71c3dWBlBumVRk+5meoBIDKM\u002FUeoTT0758mU0bX5d+F\u002FhZz\u002FZQ+5TqykMBlBGFrMm50BTkuDKGfhcBSyaHeLkyQQF6+fJRoyN\u002FgM3BSufojxcQ6RgNgvyTKLDNWLndmrqe1FmEJpPcmLPBl55+XU27PBxT0URxaXZeLNn4nvvX\u002FnZuwdo75ZOoxROuP4I2KLS43aRI3085PNiiWPLJW1R29zOvuMnaenqE+fGEIeqmzhY3ciRk40cPtmQpuOnmkimLIaGY+w+fJLDNc0EvCamONca2rs4cKKetq5eebnc3m1rx9o5tu8wjUMuwUIAlyP9s0PRPhqPjowD23bs42hdBwMxG4FfOJzjhiEg3VXJWKk3hFKmgdyeNkUphVLq9D0olJlE5mrIoMiVBKVAGSkGak7R3NpK62lqpqm+h6j+LTqxh6sYLDtBy\u002FE9NMTdmIaM6tFuWptO0dprY4o9V1HVbSVKLx6MolLmTymkKOCSSXmKhO0mu6iI6YUyx8vOojDHjynjrW7WNCVTDMsmf0nFTJZNziPHCwkLTF8mU6aWs2hqHoGEfaXd7CPVDmOb+fp6pYZbMn\u002FTdDVkXaktY+W1LZq0XWNpV3LVcrQ8TVci53LLKiV9dqiLmr2beP9IK90RGT8lTRkm8Z5GjuzewY7de3l\u002F0\u002Fsc6QgT146QM5QpDCNO+5GtvL1hM9VSfmyxnGyvYvfeA+w7cJD9Bw6wd89Odh2qpVeeGcNKMNRWw\u002FZNOzje2E1irBBO+EAElEG8u55D27ewdfc+9uzawjubDtIRSyJNc7qoMt3E6rbxxns1ROQdJE16Os+JOAg4CDgIOAg4CMCNwkDeSAaoviqM6g0YjZ2gJ9U4IY2A4cLqrJL50bts2XOA\u002Ffu28\u002FabGznUbeMS3NI8p0+KVDxG89FDNMcMzp1KKUmL0ifzsT2Hm+kKG+h5n0wliHQ3cHjHO2w\u002F2c9wQqEAZUJf7UHZL93N3v17ePftLVQN2EwMej+ks2ove\u002FaLbXp+J9fdO3eyr6YblYzScWwLGzdtY8+BPezYtoPD9e1ExTAtX8tRony4q4WjMr\u002Fcue+gzA\u002F3sWPzJt7dXU9fxMKItXH0wAl6ookJ8xqFYXaxf+MWjg+bE9a7NqmW\u002Few6FcUUHTjh8hBQBsi8HCuKsqOgHSKSZgbzMQIBkOx0mv42iCYrJXpi2FYxZnYBrswy7OSQPMf9UtaWPH2Ic8GS+zT\u002F8IR0KXs6PSLpMdD3p0nzCo8WcZpEpjUwIt\u002FS+XKfGsDO+zie0gpp+3ZSA60o5R6RldYpctPlRZYua8m96LCTORiZH8c767O48jPFbpFraTsSaW7Qdut7uY6mXMpFQ3Up\u002FCO8toUSsCvWf5WvfvULPPHgOlbdcSdLyrPT34CIxGz6+mdyz6Qgfo\u002FCskxCZct59jc+w90rl7L83md5bKYfNf05vvqVzzI1JZUOlbDiC1\u002Fll+5cyoJFy7nzzjXML\u002FFhZkxi6XNf5ctPrmLpqjUsl7z505fy61\u002F9Kl\u002F5+KPcJWlrF08lryCHwsplPPjYw6xduoRld9zHPXPyCQrg85bdwZ3LFrJ41bN85WvrKPWb2J4iVn3+a3zt8TWsvX8ReWY2M5\u002F+Gl\u002F95VUsXLKOz33989wxOROX8pI7fT1fEjvvXb6ctWuWUzlrKnmzX+Crd8yh2J0iFSxk8t2f476pxWSYfornrOFjH3+C9Wvu5rkvf577ZpcILoZ0QBtfxWqe+9pX+eKckPRTuZ\u002FzBF+TuvzKDC\u002F6fz2kAZZNQiPeSyPZTJ43j4BSeDLm8fmvPsvKWVmkEhHcC2Yyd9WdrF3\u002FIM986gmWT8\u002FDY3jJn7qcT375C7xwZwWZmT4QWTjhhiGQG8pgcrG0jduFLX+D4Rid\u002FUMkbXlglc1QJEHfQIxeof7BOP1DcQaE4nGL4UiS1u4h+sMRfF4DJbUIR2N0Dw4REY+9dAvSidyeYaB2D9v3HaWmroWUvFCVUiSjUVrF+XGkOYYnlE9uMElfs2w8dw2SkvzbE6mbpNbyHrQ9XtzZhRSmElgfaFaKeLKMklwT04U8OR\u002FIfFGZyiWyDAPjNMm9aXAtnqFU+1H2VYUJFUxh8frHWDvNoKu1mcamFgYwroVKboegN6KLczLI8tr01DVw4OhJdh0TOlJLdU8KS9rTUEl6Dlaz5UgNO47WsLOmk4g3jxlFITzxAY4cPMneY7Xsr2umIynvzIJcpuRat826bmwTX2Op6Ur7jZanScsZu+r4VaVLFKbt0HS16jdRjpZ7ieZcGbu8t6zhXjobWmjsNYkODxPV0wdJV5F2TtU2Q8E05i9aLPPDDDpP1DEQkQWPGlerZMzrPbqT43YW5r599MXV6THIzJvGovlzmT93LnNnzqDY6mTAzCOLBMPD7dSeaCLlTTE4GJMxe7zcuHQndi4C8rJzZVBaOZeF8+exaMlKpqpTHG9OkEwp0kGZuCI1bJUNhb37+p35SRoU5+Qg4CDgIOAgcF0RUApD5giGXJGg1Mg6SRkpVOs+jJM\u002FRnXuAtm\u002FcPaUBCB9CEauoVp27jxFxpxFLFkwl3kLFrNmeQFHXttMXdyFodKMGIaJaRoobMLdHYTH5gA6e5SUAZH+fur3vc7e7gixFCilSPXIvK9liN6+cHp\u002FKCnp6Lbqr+doXZRJs+cwf\u002F5CVs2AfbtOErFl7sFIsG1FzrQFLJg3l3nz5jB7lmx+N3XIZnKWMJj4c2Xut2wRC6T87GnFxNvaaO9Xoley9aGQPZUhBuw8JlXMY\u002F68+SxZPpe8WCP1vWHiiSg9bb3Q3H8AABAASURBVH3ELL2aF2ZdBoVSUdprTrDlrR202WM4SOZwC6eGdAUk7hyXiYAHEqdIte0gVvcusfr9WEmFeOJIttVhDzfL\u002FvxiXFM+iafiCVy5IaTbCZmiz5bHN4Br6ifxTn8MMziArfffVQFm6VN4ZvwKnvK1mP5BbO28MLIxCh\u002FDXfEC7tKlGFmzMIsfFZ4nR6hsHWagQGSPtaksTMS5YuQ\u002FiGf6J\u002FBMWoPhGUDlrMVTOBnDZWHJniepU9jJmMh6HE\u002Flp3AXz5JnpR\u002FMHMyih3DJmsQsE3smL5V4EWYwDzNvBe6SdbgKlokTZyoqFQZVhlmwEldoijiDRDeXFoxLYx\u002FnVi43voxM2WQfoaysLEIBL+5UG82d+zi+eCV5\u002FiAu2eQVdMD0EcwIkVNQQG5WNlkBcUJ4M8jMysBr60ZRaXlZWbkUFOSQGcogIM4TlIE3mEl2di75+dlkBDMI+oKEMjPJ1CR6szIDeMTdarh9BEM55OXlov9XSCjgxvT6CYidWXn55GSL3pAfU4lFtoFf7AkJb252CK9l4wqGRGYuhYU5hDKC+KW\u002F6KFEiVMjlJVNlpaRlUHA78MltocCPtxSP9tw4dF2ed0YUsD0ih2ZYkdutugMEXAbKN0DdT3dAbExkwyvSqfZ3mC6LkG3YDAOL03b3gPXHBZWeKUjgmEGxDbRHXRjeVwkZFDxZmSRnZNDjtTf5zGkUuDy+AhmS5rY6RVMxJwJUp3o9UbA5TKZXFzAzPJieQFKn5c+YCiFYSg80r+9QkjQ749k0iaZsEkI6U++6zSvtKvfZwi\u002FMMmhlJKBQvqO4vYOMs5UH+9n6uo5WE21NIdNlEqRTPbR2mpTUDGfhbMrqJi5kKXLFjC1MIghz\u002FjtDdqNrr2McYaPrJwSZs7OJBrTk6bz25SKhMldMp\u002FSDF96jD0\u002F102aavVzYt9h+gwvLreXgLxngl559hP9tDY10doeledZ3aTG39xmGTL+9cnKIIWLvCllLJhRTFm2i8EOee7D0r9kfLVtN3nzKlg9exrLZ01jQVmGODdChMRpEh3q5Xh\u002FBP1Tg+19w7QPJJCBWOYbJqkLd8ebG5SLtG7ixr2Oj9FFFr8g25gcfR1jmhgfS7vW1zGdE68THReXq1\u002FLm0hajr7X1+tC0qeVL5PCGbNZUFlCSOacI3oVyaE++lIhcrPzyA4GySidQkGql\u002FZYQuaI42OMbVtkTFvGqjmTyMx2jxQfPSuZk2bIfDcj6MPr6qOxP585M7MxLYU3WMSsJQuYludBT2FxwsUhIG3mzshJz88zM4LpOX9ulinvPD1GgZI\u002F0xzm+OaDhNbeS5aBExwEHAQcBM6LgJPoIHDNEJA5dWqwk5OHjtLQPQyyXzXcVsvh48306z3G7BlY876AnTcTlI0TRhBQyqD31DE6ipYyTfbh0u95PQfLm8M95e+zuWYYwzAEsmHq9r7DG+\u002Fu5lhrHNNjokZEjJ+VgR3po6ulnV5rJfODo1kyjzBCBUydXUnllCL8UvB0Cwz3MpxRTG4ok5DoDU2bQs6JY5yKjJYdvbgDGWRIftDvx9dTS2fRYubmurBNF8H8YvKyMmVvUWRkZOC24sTPsw4yPAECgWD6\u002FwOGMospyTYY6EuSkI13w5Q6nlsjUhmLuL+ynpe2NGHJPpjS9ihT9l\u002FTMX3n0GUhoPGLYCeasYdOYOTMx8zwYvVVkewVJ2WWOBWm34tH2taVPQdPxS\u002FhLcoXTdJzZB1Axio8uQXia1iEZ8av4sl0oaY8gbekEjMo6eJQcE9+Frd3Jq5Jj+ItX4A7uwx3wTI8xQtxZU7GzBbKm4WraK6UKZI+nhD5KUgGMKd9Ac\u002FkRcJXjFm0Du+MZzAzK3D5g8IjuoJlmIEC3LO+jqdsFob0Q7PoQTxTH8A05uEuWy7ln8BTVCkySqVuupwHI1COK3sqZp44QMqWYGQmUJlzcJWIsyerBGVERf6lHcalsZ\u002FJbcvDeSZZWEYelUs+yW\u002FdP4nsgEJYRgvpib80gL6TRDnQmenyOk0oHT\u002FNIvySpo9z0qXwSJrwjMY1nwgUkaMCZLUmWZI0ypNmGImno3JKy5CrFBJuiUgBOSSiiwlvOqZPEpeMtGR9FUqX0VedrUnicuiYLizZmntCuZEcOY+m6Wy5E0Y5JE3HJ1DxXb\u002FJl\u002F\u002FtXRTIpu7IeCQ80nktV4Cs2b\u002FM1+9ezGSfRUqU2mK9XEZKSyR9P3LnnG8CBNymSbkMQHOnlpEZ9KP34fW3fZQCt1vh8xl45GqaijHS6X6\u002Fkc7XfFwojPWjC+XfkulKvN6HOemZy7wZlUzxtlJb1wnKhakChFyN1FQf4fDJZnoiFm6fH7\u002FHhRNuAgSkv5ryki2fsYylJTZD4uw72yor3oc99S7WzCgk02vIeHo2x818rxis28O+LkM2ExWR7lPs2\u002FQm2+qSBDwm8Z5mmpqb6Iob55ky3sz1uqG2nVauZLIdFvyONfTRr7+dWVjM\u002FFmVPLhuHssLRzC1bYUn4CcjTT4y\u002FT55QxooZZNMJUjKosQwFPLyJCFOOEsZGKZHdEjnlPOtfOg5j66fvqZJ3wimGtfLIQxDsJVH1JZZh5AWp+Xq642gMd36Okbaxsup20gZE6SvnJZ1IyqldRqmLEi8eN2GvhshBfq3m13BLJkneGQeaWEbPnzuBMNhC\u002F0BCmEZ4ZW2MX0B\u002FG6pj56AjKSOnnXbQSqZovPoIYbLF1LuA8tWGKZb5ideXIp0O+OEi0ZASb8R2KRdFEaqlfpWN1NKDUwTkEXf0PH32JN3D8vyvUTO2rQQDudwEHAQcBBwEHAQuOYIuNw2VqSKtw+10nS8hhrZsK9PKfTLyvZmYvtD2C6ZI9\u002F6U+SLxFrJeiJMe1uUvNKg9hnJe95Ok2W7KSqbTe2pbpEVoeqt16nxLmDt8hnk9+1hf49bTyklb+xQGHaUvp42Ou1MZiwuw2NbIouRIHMwr9eDW+bpIwmjZ5+HZGcrgykLJZOKVGsfQ2YHA7HR\u002FLGLzP1smb2lUt0c3N3OlEVT8WFJrtRBHB4Dpw6y+Z2NbNpdTaqggqnZwn1WOyuZ5xtCpmlgDbfQ2NJHINuUeafMC8\u002FiFcFy2FjiPMuZ+wyPJn\u002FBS0eGxX4l6c5xdRAQLAVgVfAULlkDE64h0b4P\u002FctRZkElpnuIRN0WIkfeIZUIYhauQ6ajoAxU\u002FATR468RqWsAbxmugilYp+S+5j0SnUdIDcUxfPmY+UWYWXkwdJLYMcmv3kTs1E7i9a8Ta2+VHiR9dLhV+KuwZS0u3hjs7NW4cvJR4ePEal4i2t4BgUpcqT0ko9IxVRir+jWiTXNxF+SK7O0ku4+T6htAZc\u002FEJesT5TKwYw3Ej75C9OQ+Eh39QIRUz36itTtEXxjlK8AMrBUqxDBTpGJdWJaMT8J5KYdxKcwXw2tj4gsGCfhcI4BfTCGH5xwEXPrTY0GPeNbOHl0UptdPMMMnSJ+dhxNuQgR0K3ncLqYU57Ni7nQWTi8nPztECptwIkk0mSRmp0hISlwoKU6vuNzr9Ijkh+NJzkdDkp5Iidf1JqzztTNJBn6jn+pD7RTPnkup30v5nDIGmk7RIpvKnkCIitWPsywvTv3BbWx84yVe2XSA2vYIzoB07Vrl0iQbePNKmLFwJYtyLYYnOEGseD928Z3cvXgyeSH3pYm94dwKlTzF\u002Fh1NoB1u8uB7s0qYuWw1i0rc6U\u002FWmCqK\u002FhZIS2sPtjg8b7jJHzkDFMTDnKir5f29R9i44wDvHO8j7slgSrlM2iRbGQnadx3h7b1H2bTvGO9Xd+E2kjJBMmQD2Y8rkRJHiEzeXOANunBZKeLxiCxo1EcOjSsyWKprRaJEdxwisvvIZVF05yGsoeErMuNaFlamSVT6wWXXb9chEg2t3CzvDhlSzoXLYnyxjEIpG1k\u002Fn8snC2HhPDddUpTMO1Kxeo40FrBgXhanvy0pCkWacDjH5SGgcJlRavfspaFwAZMCXkxl4Bo+yjsnynhscQ5el8JSCkM2GBROcBA4GwHn3kHAQcBB4BohoOcFsqE4Zfpiltj7ef3VtzmWvZ5l5QVkimPETquVs+ZLx53TCAKyjkjK7Mg6+61tY7pk7Sp7N0QaOHiqhIVz8ggGMsiZMZcpZhJrRED6rAybcH8vre0p8qdOJ98j27LKID0fGBV9DvQywbOy57K6MsXe137I3\u002F3993i1NUOcFx44h1nU2LJsqtvP8YKVLM419Ge\u002FRhINN\u002F78KcycVUFZKEZ3Txe9so+CkuyxQ5nETrzGSz\u002F7If\u002F0\u002FR\u002Fyk9f3k5ixitmFWXgNWUfZY4xnXm1LsFEeStc9Tehnv+DAkBvZ2z6Tybm7PATsfmzvXbiKKmU+2Umy\u002FYA4BmRPQdpCmS6whklGWuWyC0v6KF5ZG482qh09Ic6pauzeNuEzUJ4c3FMexTf9Htz5M8WpEBCbpAOYJnotYcU6SA4fwxanhh2uwnZNwpU7CTPRTqJtM6lIHGEkHcRJqgzZk9QOichJ0TMoyQEMXy9In0VJf4mcwI67pYiN8i3EXbIcV6YXYmFsn+gVPjvZRyosOqMD2EmRJ0+MTrOjVaSGO0glTYy8hbhyguIb6ZR6HhI9bqFLO4xLY794bvviWR3OCyJwIRQvlH5BQU7GTYCAfqFl+H1MLSlgzbxKnlizlOfuWsFz61fwcaHn717BC0I6rkmnfxB94u6V3LFoNin9Uc+boH7XxQSlsE\u002FtY1tHmJqtP+MHP\u002FgXfvbOEVp7O2hq6MOUwd+XXcz0pXfyyFPP8syDdzPP3UhtZwd9SYW6LkY6Sj4YAT1+mQQKK5i7fDWLClKE4xap6CDWpDu5Z8UMSrK84231wcIuKtcWZ+N5HxM9WRTSFl2UoA9gUvI2bdu7jVrbi1s6mnRVkuEBOhvqaBqwZRNeJxqooRZONbfSMqBuln1VPiohJQ7fybNm8tDiaczM9RGVybrhNlHKlElRRFoZBGXsUIDMjAAZmgIGw6k2WmSfPpBXzP3zCikoyGfO5HLm5LqIDQ3T0gKmwW0WFHYiQfjld4ls2nVZFH55E1YsBrqzcxMGsSuyfR+RjTsvr34vbSXe2SnVUzdf5WTQMmTTPBGTfp9Koi1UKi7PhAtfyECZsubgYoJCj41dh\u002FYTn7OISaYty42LKefwfDACSjZCYtTvfo\u002F9aiH3zC0g6DIwjGEObdxC\u002FXALO957hw1bq3B7TrBpwx7aLWk3nOAg4CDgIOAg4CBwfRCwMfBlhMjK9tImm\u002FG5+ZkE\u002FR4MPanQJigdETp91Ym3M9my1sggPxvauyIy0bLT8y+NiDJMulr3k1VeiB3vpzeYSYZLCb+B6c4mFLCEX3MKCZ52WHhqtrLxUA1Vuzaxedc+qqr3s\u002FtINW19CYRFGM89bExxqKzgwSef55PPf4yHl2YSG8wmO3OEV1prJKLPdjf7t\u002FawcMVkTNlg1kmatK0uXwZ5BWXMmTuf2d5+2loHROeE0nYKT8V9PPjI03zs2ad58rH7WTaAiIzRAAANlElEQVQ5V+YyIsEW+qBD63IVcdeX53P4h2\u002FTZPnSa+MPKnJOnpNwFgIJSM0Wx8F8XIEkqZ56bNvEzJmDS55fW2PuLsITkjWBfx2Gz0TF20impUiDBeficoEqmowypCsmWzEzcyF6jOjxjSSiIh8JIscWB5YRKMWVASo4DSP3LtG7CNMzQLzln0h0d4pu6f+MhlgU23KhMorQY4eZkSc6Ylj6p6YZ7VP6ovrleTAheZLo\u002Fv9BpHYjyd5GcZiIQaOixFJQ+pwSXgOlfGmZDDRg9Q+LjmIMb0rizeIAEVlKC+aSgnFJ3GcxK6UwZAE2TkqM5KoHpdRIxbmIILxKfYgdkm\u002Fo1rkIcZpFCa8U0VGHHASuGAGlFPqZMU2DKyGXLm9c0SPMRyvo5zpG1cGDZM1\u002FhE899xiPPPoYjz3+LE9V2rS21lI32M6RHftpHEjillHetBNEwzY+wcptfrRqe+tbq9BOkAUr1rG0JIGavp4Hl1dSku1BXdXKm5gqKJPQJtp6+ujr6xuh3k6ak268hgePvGL1q\u002Fay1SoDOnfyytuNDA\u002F1j8jv76OrvYHj+3dz6FQXA2m9\u002FfT3d3PiwHEaGpsIS02vbl0vuwYfiYIydDIYSWFk5DJn3hyeXr+Q+2bl4Y12cexEWJwgMqFTPqYum8M9i2exXuiuxdNZMBzm6GEZHyIuiqdO595FM1g8KQRD3VTXNdCqTG6H4UEplW5npRRKKZADZAIbS8LlEFGRoVBKMRaUGo+PpV2vq1Jn6lYydyN5mXXTeCDjkowNShnXqwrn1aOUwjBNXEKGYWLqq6R5c7MIWN30xiOk3DKKdTbREs1kksuNhzODYepyrrQcXd40DZSwKHF3WEPH2V5fyoo5stKxxkZChZL5hdapeQ3TFL0GSuGED0VACc4xmg\u002Fsosq9hAcWlpEbdAt+ShaIfmbc8zyffmQNK5ctZcXcSSTUJBavmEOuOJ\u002FG0Gc03CwXt9t9s5ji2OEg4CDgIOAgcIkIeL3e85RQGPYQjQ1VvHssyNrFi4hue5fqjm6ZGZooS+ZAcVmpWDKPsiOymRonvS\u002FJ7R30NxyK5szE2L+Vk1EbJfsNLpmDmf27+D9vzeXx+RnYwWImnaymOebCrd\u002Ft8TpqOl3jcyjbBm+IgvkP8emn72X1ssUsnF3JlMmVzKsoJzdD3rnKkHmDKWRgGKZsXrswlMQjvXQM25geH\u002F5AAKPuEJuKFzLdlDwDEpaJSjeRInz0HfZPvZtFsuRJiUqdnErE6e0aIGW6cet3u8gMhxNguHT2mTSqV++puFym6J+QLRNC0zTR5NIY6HzRrEZZdBXN4FweXdXM377SjMcYzXAul4eAHYbs6RiZWRjePFwl6\u002FHM+mV8sz6Bb84XUd1HSIUNzIrfILD8QVkzdJGo3YJtx0GZYBXjW\u002F1H+KdORTs9Eid7SMqehMpajn\u002FxM3gyPOg+YA8fJNFWDxlz8C0S\u002FrlP4C2bg5mZjxGsEJ1\u002FSPDO38df+gCGNSiyM1HDr5DoaMb2LsS77A\u002FxlZbAwC5iPV1Ysg5Thik9wyPy3yLWdApC6\u002FDf8YcE5n8Md14hyorJakt4lPRD6Y+oE9jxRuxEEFf50\u002FiXflGcPAdJDXdiJVJifxepoW3Yys\u002FlhMvuivqTZgN9LRw5fJzdh46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chcesz przekazać do wydawcy własny artykuł, wystarczy, że wybierzesz opcję “Dostarczę własny tekst”. Zwróć uwagę na informację o minimalnej długości tekstu, jaka jest wymagana przez dany portal, zazwyczaj jednak jest to standardowe 2500 znaków ze spacjami. Własny tekst dodasz po złożeniu zamówienia, korzystając z opcji “Dodaj wytyczne”. Artykuł możesz wkleić bezpośrednio w edytorze tekstu lub dostarczyć w formie pliku. ",[16,40,41],{},[32,42],{"alt":34,"src":43},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAABkAAAAIcCAYAAACuD2I4AAAQAElEQVR4AeydBWBcVdbH\u002F++Nxd21lqbu7gJVKAWKuzsrwC7r3y7sLm6Lt7hDcYoUqLu7J00ad5fx79xJ0qZGmzQpafp\u002FfXfmvfvuPfK7580k52SmupsbCZAACZAACZAACZAACZAACZAACZBAeydA\u002F0iABEiABEiABEigXRJwuVzumlqbu7K61l1VYz2s6eBGAiRAAiRAAmcdATpMAiRAAiRAAiRAAiRAAiRAAiRAAiTQ\u002FgnQw7OBgKZpsJiN0HUNLpfrMJf1w854QgIkQAIkQAIkQAIkQAIkQAIk0D4J0CsSIAESIAESIAESIAESaKcENE2D2WSEpmlwu90HvdQPHvGABEiABM4iAnSVBEiABEiABEiABEiABEiABEiABEig\u002FROghyRAAmcPAYOuw2DQPQWQhiIICyBnz\u002FrTUxIgARIgARIgARIggbObAL0nARIgARIgARIgARIgARIggXZNwChFEK2RhyyANILBw7OJAH0lARIgARIgARIgARIgARIgARIgARJo\u002FwToIQmQAAmQwNlEQJcCiPJX\u002FV8g6lMgLIAoGmwkQAIkQAIkQAIkcDYQoI8kQAIkQAIkQAIkQAIkQAIkQAIk0I4J6LoGt\u002FpX\u002F\u002F+AnLUFkHa8xnSNBEiABEiABEiABEiABEiABEiABEigngCfSIAESIAESIAEzjICbnj+HxDlNQsgigIbCZAACZAACZwdBOglCZAACZAACZAACZAACZAACZAACZBA+ydwlnsoFZB6AiyA1IPgEwmQAAmQAAmQAAmQAAmQAAmQQHskQJ9IgARIgARIgARIgATOJgIutxuyS3ODBZCzaeXpKwmQAAmQAAmQAAmQAAmQAAmQAAmQAAmQAAmQQPsnQA9J4CwmoHl8r\u002FsUCAsgHhh8IAESIAESIAESIAESIAESaK8E6BcJkAAJkAAJkAAJkAAJkMDZQ0B9+gN19Q9+AuTsWXZ6SgIeAnwgARIgARIgARIgARIgARIgARIgARJo\u002FwToIQmQAAmc1QTq6x8sgJzVUUDnSYAESIAESIAESOCsIEAnSYAESIAESIAESIAESIAESIAEzkYC\u002FAqss23V6S8JkAAJnEYC1qq9+Oy5V\u002FHCy29hzuvv4fXZb+OVF2fj6bdWo7yhFN8se2qx5et5WF\u002FWrMlNmuTatxgfr8g+uTnVRdi1dj32ZVee3HiOIgESIAESIAESIAESIIHWIkC5JEACJEACJEAC\u002FAQIY4AESIAESKD1CJi84jHmgmmYMbEPQqsKYI3vinHnT8PMc7sjoO5\u002FpDpcuSsbP7\u002FzJVaX1Rzef9SZDTkrVyGz9qgLJ9\u002Fh2IXZD3yIlBPNKNiBn\u002FaUn2hU3XV7DfJT01BUYa8752ObIUBDSIAESIAESIAESIAESIAESIAESIAE2j+BIz3Uj+zgOQmQAAmQAAm0FAHd4IWwxDjEd4hBdEQwQqNjkBAfi44RNmzdWVSvxo3a8jIU5eVJ8WAftqzYipXLVmLJtny5bkfWrkxUyxGcVcjKzEFphUPONOgGAzS3C0dtbieK0nZi7YpVWLG1XofbjvLCXGTtO4CUTTuxvzQf6Ru2Yd3yXVi+dhN27C9CdWkesvM8mkSkAwUp2ahQn1LRdBikAW5U5GUhI7MUTncF9u\u002FPh91ep7\u002F8wE4cUB\u002F60DXoug6n0wm1VWXuRWZl3RhbVT7SU4rA0ogiw0YCJEACJEACJHAaCFAFCZAACZAACZAACZz1BPSzngABkAAJkAAJtD4BKSS43W4pIagm6px5+PLW\u002F+I79RVW1hLsnv8JFu4uhVQPoJuNMFss8DKb4XasxssPfYHtlTKnLBsb5s7D+txiOGCFw1SFOX\u002F6Oz7cbJWLh\u002FbS7Wvw0\u002Fr9cJktyHzzXvz9ZylqaFbkb\u002FsMd\u002F7xFXy9owJGlwG6wQCDlxEW0WU2uFC2fyXe\u002Fmo10lSF4sByPP\u002FuGpTLsaZp0EVfefoazH56HlJqNBiyt+Ojl77Dnhob1Lb2lX\u002Fhy43lgNMOe+EG\u002FOVvH2NZXiqWffwynl+tCjYuVOyZj9fmbUKBmsBGAiRAAiRAAiRAAiRAAiRAAiRAAiTQCgQokgQOJ6AffsozEiABEiABEjgNBCw9cd3vvLF0cRGqKguxLT8EXXsnIyI2ClGRYUge0A9DugbB6dLg7W+BUb1baTpMqlhhqsGeRYvwzSIbbnnsYVze14LGm19SP0yeMATx0TEYMW4Q0lPT5bIuxZcQXHTHNbj1SrkWEor4rjHwdQShb5\u002Fu6JIQjtCEQehtKkJ+Vjm2b8lA9LhhCDcDGoA9u1fho1fXotcNV2NcUiAgdll8zDBKcUQuw+QXDC97JbK3LcabuzvjqSeuxajIaPgazPA2KQmApo6luKODGwmQAAmQAAmcJgJUQwIkQAIkQAIkQAIkQAJnOQHmYc7yAKD7JHC2EKCfbYSA+5Ad8RMuhHneh1iwdQNqYnugS7Bc03UYDC7YHHIsuw5v+JicUgiRE5lrtdrgcvijx7gpmDHcB3IqFxrvNuxb8hWeeWsxtqdmYcOuHClA1L\u002FVGS3wN5pgbBhuMsLLaUPD50fMQYHo3MEH+1Z8jK\u002FT\u002FDGsux\u002FMANQnV7QaF3w7BwFabd14ixEmOGGTogzkubLCBfgEIKbfBNww1A+1duWAGV5eBljt6uuwdLhqqmHXwI0ESIAESIAESIAESIAESIAESKAVCVA0CZAACTQmoDc+4TEJkAAJkAAJtA4BtxQxpIIh+8EaQFA\u002FXNR7F978tgbJA7rARyk2RaBDByO2LV6BhUt2oMTUGX1i07Bk\u002FgYsX7MVmzId9f\u002FvhzcSuhikfw227i9VM+ubCwZ5ZwsMDYC3jxeC\u002FYwoc0A2txRO7LA7XXDLmWf36oShowox\u002F6d12LAlDZUGfyR0iodzwwbkRXRGhwBfzzC3046YHqNw4blJyF3wDRbsKIQ9JBZdQkqxbMlKrFi+BLtr\u002FeBwiWdePvD3rsKGpSuxvdiJhOTOyFm1EGtWr8byTYUwuFyQUolHLh9IgARI4DQQoAoSIAESIAESIAESIAESIAESOKsJ6G3TezfckqGS\u002FTjmnej6caax+ywmQNdJgAR+VQLGQCSPnohRHcI8n6qos0VHZFwounTvj4HxDZ\u002FL8EOP8ediSucw+FqMMGqBGHzF1RiToMMvrisuumkqukf5yXQDks67Adf1NsOgKh7SU7d7oeOg8ZjeLxLemhPRE6\u002FHX86NkUsWRPcYjhE9I2GUs7o9GGPuuhZjA4wwmY2er7rysZjhlzgAF\u002FSNQYCXBrVpXafivnPj4R0\u002FCOefNwKd\u002FDQ4jREYduFUDI8MgMUrCufdeRumJFkA8TNp5HiM7hMLs8uJsIHTcP\u002F0aBjM3ugw7iJcOaUHgsCNBEiABEiABEiABEiABEig9QhQMgmQAAmQAAkcIqAfOjzxkVuSObZaK2qttmM01W+Hw3H8ssWJNdSNKEnZgvfe+Ql5xbV1HUc8lqXtwIfvzEdWQc0RV3hKAiRAAiTQJgno3giPT0BssC8MBw0sxKKfazBkTJ+6T3\u002FU9\u002FtExKP3gP4YMrQrAqXPP7EXBg3qh769eqB39wSE+3tJL2AM74yB0t8jIcBz3vBgDIxA1959MHBAb3Tp2hW9Ev3lkhEBIjc+KqCRfiAgoRuGDOmH3t3i4AsHsvMykR2QjE7RIdBllto10dO7g9JhQHBcFyQnhMJLrgbFd0a\u002Fgf0wcGB3JHVJQsdwowwXPeEJ6DO4D5LCvKH7R6JnPxnTvw\u002F6JndCx46Rh\u002FkqE7iTQOsSoHQSIAESIAESIAESIAESIAESIAESOIsJ6Cftu6MMe5bOwQ1X3Y7rb70bN0i76w9\u002Fw4N\u002F\u002FjNuk+Mbbr0H115\u002FEx58cxlSS05a6tEDbfnYs\u002FpLbPUJhNHX6+jr9iKkrPsSG0x+MPl7H339OD3sJgESIAESaGsEAjH1n3\u002FGtI4n\u002F1bUuh4YEJ48HNfOGoIY\u002F9bVROkkQAIkQAIkQAIkQAKtR4CSSYAESIAESIAESKCBwMlnnYwBSBp1I9744BW8Pft5vPvmq7irew1e3N0dj731Ct5RfW\u002FNwX+vH4GOwQ3im\u002F5cmLYPC\u002FYm48ph\u002FRFmOXp+ccZ+\u002FLw1HpeOGIzIY9RHjp7BHhIgARIggbZJwISAkEB4623FOg0miw\u002F8fS0w1n37VVsx7FTs4FwSIAESIAESIAESIAESIAESIAESIIH2T4AeHodAE9JOGnSDCWaz2dMMkhwym00IMplggQZjfb\u002FJoMPtqvsaLLfTAZvdiUObG06HHXa7A\u002FVDDl3yHNngMIVj5mWj0CNOfZWIp7PRgx0OYzCmXzoO\u002FRJNjfp5SAIkQAIk0NYJuFwuOJ1sZMAYYAwwBhgDjAHGQGvHAOUzxhgDjAHGAGOAMcAYYAyciTGgckctnd\u002FST0mg2w1V6lCtQU7Jvo34\u002FqcNSElLwaI3n8atT66EVV20luHA9lWY+8rz+O\u002Fjb+CLxduQU+ZQVzzNWZGHHQu\u002FwdyPP8VH38zHF4t2IbPU4ZGvBthLc7Fz8Vd4760P8PG3C\u002FDT6t3Ir3EcvK7GsJEACZAACRxBoA2cqjev4pJypGXkYO\u002F+DOxNZSMDxgBjgDHAGGAMMAYYA4wBxgBjgDHAGGAMtGgM8Hdt5hvO8BjYJzkjlTsqKa2A69ifnmhWluvUCiBHqbSiuCQV37\u002F8OP7w4lfY7I7FeUNjYEANdn7zAv74\u002FBqYu4\u002FC9HN6wLHmFfzh9dXIs6nySTU2vf1H\u002FOnbSiQPG48J\u002FSNRtvUHLN1TDKtLlNgK8e0js\u002FC7b0sR228IBncNQNrCH7E6rRBWNR3cSIAESIAE2iIBtxTKS8sqUFFZjejIMHTrkohuSWxkwBhgDDAGGAOtGwPkS76MAcYAY4AxwBhgDDAGGAOMgTMrBpIlZxQVEYay8kppFVA5JbTA1sIFEA2arqOiMBxXX30VfnPzlZg1vhOQvwIvvV+N6\u002F54Dy6cMBgDh4zEpffcjpH7P8EPWTZxowA\u002FfFiF8y+YiXPHDsWYidNw8z2\u002FwRVDIuAlFlaufhEzt52P\u002F\u002FvjTbj0\u002FEmYfsGFuOP3t2NK13BYNJnOnQRI4HgE2E8CvyoBu8Mhb1pViAgPhreX5Ve1hcpJgARIgARIgARIgARIgARIoB0ToGskQAIkcMYT8PG2SA4pBCVllXA6nS3ij5QXWkTOISFuF4z9R6B\u002FZAAaahOuXYvxcm019mz+Gd\u002FO+xZff\u002FMdvlu2GSkZP2LxLuVIOEZfEoifvvoEX\u002F+4EEtWb0NGsfWgzL0rV2LyoEHoH3KwCzAbYTIYDupodIWHJEACJEACbYSAS\u002F2fHy4Xix9tZD1oBgmcPQToKQmQAAmQAAmQAAmQAAmQAAmQwJlIQBVBHA4HXJJPagn7W6EA4oaXrw\u002FcuuGQfeU1iI+JQ9deHdG5Uyd06dwRHeIG4qb\u002FzsVfBqu\u002FCPbB0Gv+jr9d1RteFTlYPe9TPP\u002Fs6\u002FhuXxlcIqWmphYG\u002FVj\u002FKbpc5P7LBHiVBEiABH5FAi31lEG3pAAAEABJREFUccVf0QWqJgESIAESIAESIAESIIEzgwCtJAESIAESIIF2RMDlbpn\u002F+0JvDSaehFdj+7p1QqdqDQGhXZDcvRu6e1oyunXrjk5hdYUSc3ACevYdggnnXYQ7\u002F3ALzu1Ygg++3Y0aJ6Ro0gEbD6QgvTWMpUwSIAESIAESIIF2R4AOkQAJkAAJkAAJkAAJkAAJkAAJkAAJnLkEGr5d6kQenOj6qRVApApT5nDhUK1DHbkh3aJXHcuT7KbEa3GP5ff432vfI6VSOtRemYYvn3oGX2bZgaKFePqpL5FSDRjMXvD10+Cy7UeuKwAuBxB5xR2Y8NpTePnNVSj0iK3Cjh+\u002FxY\u002F7clGrZLGRAAmQAAmQAAmQAAmQAAmQAAmQwNlNgN6TAAmQAAmQAAmQAAkcQeCUCiCa2YyescHwOijUAE33gpe\u002F9OiHRGsmX0x\u002FIQ\u002FXOz7HzGHDENZ9OEKG3Y5P3YMxMsIIhA7FUOOPuHDIULk2DEHJM\u002FFMxky8fF0n+KtvyDIOwVs5L8H3o9+je+8RCO02Dtd8U4QYb79Gug8awQMSIAESIIGzngABkAAJkAAJkAAJkAAJkAAJkAAJkAAJtH8C9JAEfpnAoSrFL4875tWe1z6KjS9fAJ+DV43oOGgGnvzLFHQMk8LGwX7A4B2ByX98BVu3rULO5qUo3vY93r5vJMJMmozywYh7n8eWbauRt2kxCnatxrcPTUenYLNcq9sNUaPx0HcrULB5CXJ3rMX6Z6+R4otf3UU+kgAJkAAJkAAJkAAJkAAJkMDZToD+kwAJkAAJkAAJkAAJkAAJHEbglAogh0lqwonJfHhxpPFUg8UCT02kcWfjY4MRpl\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\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\u002FAXpIAiRAAiTQDAIsgDQDGqeQAAmQAAmQAAmQAAn8mgSomwRIgARIgARIgARIgARIgARIgAROTIAFkBMzatsjaB0JkAAJkAAJkAAJkAAJkAAJkAAJkED7J0APSYAESIAESIAEmkyABZAmI+MEEiABEiABEiCBX5sA9ZMACZAACZAACZAACZAACZAACZAACbR\u002FAqfqIQsgp0qQ80mABEiABEiABEiABEiABEiABEig9QlQAwmQAAmQAAmQAAmQQBMJsADSRGAcTgIkQAIk0BYI0AYSIAESIAESIAESIAESIAESIAESIIH2T4AeksCpEWAB5NT4cTYJkAAJkAAJkAAJkAAJkAAJnB4C1EICJEACJEACJEACJEACJNAkAiyANAnXrzfYba1GpdX96xlAzSTQxgjQHBIgARIgARIgARIgARIgARIgARIggfZPgB6SAAmQwKkQaFoBxF2DwuwDyC2thquxVrcLlTlpyMitbNx71LGtphw5WUWosh116dQ6HDWodfyyiPLUHcisOHqMqzwf6QdKjr7Q2j3uWhTlZiG\u002FpBonLms4sO+zp\u002FD6purWtuoE8p3I37sHWbUyzO1EZW4qMvMrUVmSL8+laM36jNvuhMPhPD4rVzXys7NQVF57\u002FDFidt3e4MeJydeN5yMJkAAJkAAJkAAJtAkCNIIESIAESIAESIAESIAESIAESKAJBJpWAKnNx+avH8K\u002F5m1BqfWQFpctG98\u002FdDc+X5lzqPMYR\u002FbqQuzYmY7SFi6AOHZ8jZ\u002FTj6GwUdeyf\u002FTE7O2NOuoPXfl7sGJrdv3ZaXyyFmLb\u002FPewaHcO7CdSW74dq\u002FQxuGyA14lGtvL1Ciz492\u002FxUaYqHDhRtmczUqWIk75jEd5esAvFLbyujZ0pSU\u002FF7sw8HFLR+Koc23Kx+vP3sPpAIZxy+st7nR8fevz45ZG8SgIkQAIkQAIkQAIkQAIkQAIkQAIk8GsSoG4SIAESIAESaD6BphVANB3G0ETkvLsWKfmlBz8FUrzlHTyS0w9B5jpxNcVZ2LxiCRav2oo8T6HEhcoDW7A5pRjBYRpy9+xEVnkNADeK923EwgWLsWFPXr08G0pz9mDVkkVYvHoXimxuuPJ3YdnK1Vi9di3WrN8mSfeyg0WD8sw9+PGDB\u002FDS\u002FI3YvG03CqocKM3chVXLRP+anSix1n00xBQIeBtFpaTQC7PTkFNQiLy0HdhU4oPkWDvWr9+ELGWSswoZm1dh0ZI12FtQibrZap5Y63Iid98u5NdXLKrzc3CgoBxiomdAwY4dyLJW4MDedBz8LExlDvakFcNlL8O+TSvw88\u002FLhIMk6TUDjBYfmIWBKifAWYHUbeuwZMEirNudeXB+bVkeNsz7GZkuHdXVdXw9ysSPsuIcZO7bj13rl2PJqi3Irqn7XI6rKh\u002Fb1kjf0lXYmV0CzxLU5mLH\u002FjwU7FmHBUvXIrXAhuqCnVi+eDm2ZJSg1mNEnWT1WJq6DXuzM7Bh2WKs2JKBCvWpD2gw+YfAoszQjAjtOxzJHeJgkbjwMhugK75Fe7Fub+OP2thQmrcX62X9Vq1dh7Vr12NfSSOqbgcqC9KwQeJlyYqNOFBuFSJAVepW7CvIw7Z1q7Fp9y6s+OFTfPTTT1i0fh+Kc3djbUqDDjeqK4uRtT8TVb6+MOk6lBn5OzZhfzXgKE\u002FH3rRyeLbaYqQdKECtywVLUAR8daenG2JDScZmYbEU6\u002FbJdU93KXZuy0BB+nosXrYGKXmlKCvYK3G5DBv3F8PuGVM3nY8kQAIkQAIkcNoIUBEJkAAJkAAJkAAJkAAJkAAJkAAJkMBJE9BPeqQa6HbBYe6Ku6dVY82GVNR4\u002Fhx\u002FP755uQB\u002FuDMZuiTpXcXpWPjVYhyossC\u002FcjVefeM7ZEGHQdPgtNpRtHcz3n9vGfIqXMjb8iM+WF2DkJBAWPf\u002FjCVbilCbn4kVK7ag1BAK74pU7MsTJSqzbrOjuigfi96bi00ZtVBJbmWSwQApBYTDy2WDXfLq9toK5GZkweUVAPfuRfhqpRzLQE0PhkGS\u002FGU7vsVnCzajzGCB0e2G3WqD88B8\u002FO4336AUQMbSr7FktxuhAdXYtnoVUgoqPAl5uQS4HMj+6V0s3a\u002FOyrBn1Ud47KNNqKhW5\u002Fvw0cNfIddlx9YvPsPG+k8XZG5aiK92lWPnT5\u002FjywMWhAd5oyonBfmVJngZc\u002FD15yuws7AaTikSbM9xwi\u002FID8XLv8DS7VVwl2RgyZffIzVwGM5JLMP2vcVKUV2TQk3W5rl46cO1yLF7w7bpa7zyzW7PtRopNqVUecPXVYrNC1dgf56Ayd+Ed59\u002FEfMyDAgy7sWbL3yAhZuzYKjOw\u002FJ5i3Agz+OEZz6Ey4Y5v8dbP+2EzdeM7E0L8MXydNRIAUTqC\u002FVjbChe9Ql+3JgDg9EAg9kLzqzd+Pr1T5F5iJiM1aG5NUHnhFa4Ea\u002F99xOk1Rel5CJgrUZxRhqKEACfos34Yv4OWF3Avs\u002F+gUc\u002FWIQcpwVmkwGaLp0OJ2xODSYtBc88Og+5SoCzGgUbf8KqTRkwGo0wW1xI3\u002FgDnvv0gKfgVZ3xMz6evwu1amxJKpZ+uxIlVVYY\u002FYElH3+ILYK06sBSzF+6G4bgIBRtXYcVKaVwl+\u002FE7P97BF\u002FvNsPbXYYv57yJn7eIZ85s\u002FPzF99hZKuujZLKRAAmQAAmQAAmQAAmQAAmQAAm0KgEKJwESIAESIAESIIHmEtCbOtHl0BA9fga6ZqzB8mIXcuY9j90z\u002F4TREU64tEpkpm7BXv8EDBo3FAPOuQJDtv0Fn0pe3ju+N0GtSOgAABAASURBVEYP7YaYAAMGTByGHlGFWPzVKoQN6IJu3buhQ8cgrF2wEtvKyrFrSxmCO\u002FbAkIkT0TfSDD2sC0aNGoreUTXw6joSI\u002FtESCq+znLf6K4Y3CUUMb2GYlC\u002FZESHBKFTv2Ho37sHBif7YdlP22FzAbpegp0rv8D7i4rQb8JEdAnxR2iHnhg+qiec6Xk474lb0Unfix\u002FmpSByTB+xaQBiK9OwIjUfVTJfadMMBkT1CcG+DTthLclFdlUxVq3dgwPWWmDHN\u002Fi8\u002F4Xo7+2NTr2d4kMaRDDWrc9G\u002F65BKF7zNTbVhqPbwIEYMTQJ1ak\u002FYfZrmRgwshtiAywwRPTApJH90a1bMjpHSeFi43psl0LGdmOccBiBwcMnYFRXP2VGXXM5YS8vR0D3jug3bADOmd4Lu1fth8sN+HYajknDeqNHj04IqNiNlNxCwFqDwpJgjB\u002FcDwOGTEXC\u002FnnIDxmPYVOHonNgEXKLS+GskyyPbpQUWBHZcTSG9R+OC4bHoWjTOhSXVUE3GOS67FIkcRZlo7KqVvqMqNjwBV5\u002FayGcEy\u002FFpKQAGdCwGxEY2QWDR\u002FdDgNOFpJuvwsCwRl\u002FlZfFDXI+hGDmgF3r1Fj3L1iDH5kZZ\u002Fg\u002FwSpyM8UP7oUenRHTu2RPd+vTDiCGd4R85EVfiRXyTITpqKrF5dQYCkwYj1FCOlR+\u002Fg9nLanHl9RMRZZaala0CZZUVdZ8Ycjrgqi7Aqrc\u002FwLffrUPS8NFItNRi5\u002FwfUBI5Dr27J2NIjMhYnYrKogKk7\u002FVGv7G9MaR\u002FX3SuPYAan74YPn4iepnykFpb1YiX2MGdBEiABE4PAWohARIgARIgARIgARIgARIgARIgARJo\u002FwToYQsR0Jssx+2EzRyNcy9KwNK3H8WfX+yM35wXDk2qDJpWjvLafPjEBMHXpCT7old\u002FL+zOVcd25KcvxaLsQIyY0Bte1mykFleiat9GLFu8AltSTRg4oheSu\u002FTAJZf3QOoXj+Hee\u002F6F79KkuADAUbUa73yehdFXnoNIiyY9h3aj7oZurDsvy9mBd578Hz74ahE27NyP1IJKT7FEcwM\u002Ff\u002FU2Usy90T3GD57hIib9x\u002Ffxut8NuGtoBHTHLqxeX4SMPeuxdPE65BsSMSA2BF4NlDQjArqcj4jcJfhsfSlqY6bin1Mt2JyRj\u002FmvrcMFlyZDhzciu50LPXs7Fi\u002FPRm7wcHQND8LIB17CXUHL8dQff4e\u002Fz1kCW9QwXHhRb8TFRiDUbEDWz+\u002Fh\u002F574AEtXrMbGtCpornwU2QrhGxMCqY8AmjeCPAc4uLl1f8SG+MEHsvn5ecbpGrDx9b\u002Fi0TnzsGL9ZuzMLIfd7ZABgCs4ETEy2O32RXB4ILx9DNJvgjnAB0636\u002FDPbfhGICjMW64DprBwhHnZ4LZLUzRFh7qg6To0TfO0vLl\u002Fx9\u002F2BWFA9w519qgBDU0DCraswOc5SbhoRE8Ee+DXXawtzscPLz+BNz75ESu37kVGtnBVlmhmhEYF1a2TDNWEvdFkqD+3YPpd5+C9tzagsng5dnkNwPBevnA78vD6n\u002F+MtDhZ43hfmVW365rYqQ7FVrfThB5TJ2PkoN6I7tABgWYn9mzciOyMfVizeBnW55kxsE8CfLyMsPkkIN4CuN06AkNC4GtRhRtv+Pn4iTQJKHnkTgIkQAIkQAIkQAIkQAIk0NoEKJ8ESIAESIAESIAESIAEmkdAb\u002FI0txsuhxOImYZp+j50\u002FudtiNJskkB3wuGKQJhvAkp2VaGyWkkuwg+fFGJAMuAsz8aSb\u002FLQ\u002F\u002FwZ6KjyyD6d0MHbAPPAMZg4aQImTzkXY\u002FvFwR9mxCcPwxV3\u002FgnPXZ+Iz79PBVCLnx9+G7E3\u002FQb9AzQ5P3x36y7s2F8qnQ6UV2xBUcfhOP+SSRjWKwkJRqdKp8OFYFz74Ls4v\u002Fw5vPzFRlTJaHfqfHywtQseu6wXfEWsUR+G0QN9kZA8BhPEpvMunIieMUFQZQIZ7tn9\u002FMIwxPdbXPnhRsSGJmP6qEgUfP8kJm+ahNsTPUMQEhaJgX4\u002F4p5\u002FfY3ovtEI95ckuikMwyZdgQcfehjXBW7Hur1WhEX7S3EC0MSa9T+uRvQ1V2LyORMwNs6JMmcUIn07o3hTLkrKIJsLTqs8Nd6laOFyuet65Njp0uU4Cz9\u002FUoKRN8zExFFDMCjC7dEBIeB0uuVRhggRl8Mhif36Y1lT2dXJweYsS0dhWoHnvCKzEAdqwqBZQuBtqoXVLbCk+OEWnW6ZqGR1eWgJ5p9bgN\u002Fc9wWKXZ5pBx\u002Fc+duxdE0JZk4egY5BysaGSy5UVKRgB7pi4uVTMX5AN3QOFEuVS85SiaeGcW6xuAoZWXbYnPV9fX+DGXNuwQNvb0LMqPHw1W2otXbAy+t+xOjN\u002F8ItX9bZrnl7w26rgV2mVZbUYO++SvgGhSMy2IAaJUuKKkOG9ENcfBLGC\u002FtzZlyAc3uFwWB0oaa6viikfHQ64ZJnEQO3q85BZaY6ZyOB00qAykiABEiABEiABEiABEiABEiABEiABNo\u002FAXpIAiTQIgQaZ6NPLFA3wOLvA5NRg9qG3\u002F8a\u002FjpIygOSGNZNfpIcNyOqf1+M9l+Av9x7B66Ydh0W3jQfN0W5ULLgcdz\u002Fzfd47IZJGNj\u002Fdry33Y3L\u002F3g5ch++GVf95s+48erb8MbidGSnLsA\u002Frrkatz\u002FwAK54YjOmTOsKrHwGU1YV4eN7p2DYkGvw9HfrUYRDW+Ssh9HzjcGY\u002FvvnsGTnQAwq+gQP3vo7\u002FPnDn5Ee7A\u002FlpDnmXHSM8cHYe57D2KKf8N2a+fh622Zs++k5XDZrGkYMPwdv7w3FJb8dgx\u002FuvAjX3X4HZl73OFZlFtcXDer1+fgiZOIN+L\u002FuiQiIDQHiBqOvnwH3\u002FHYmzPVD4BeCoF4jMKDfQHSN6gQvlGHR8\u002Fdh8vX34Q9\u002F\u002FzOeyeiEwSOSEZPYBRsevgB\u002F+rQMY6+YitR\u002F348H778H9y32RbyfFzr16Itp3ffhX3fdjEvOm4bLP9ndoAHQdBj9A+HnZYRn07wQE2aWQkEsbvxLIl668R7c\u002F9BTeGlXAIIsBsDsj9goHzRsvlGxCDCrMx0Wb19YpBCgzuqaBpO+FisWvombb7gJ1\u002F1nMQad3xtR\u002Fv4Yd+EELLt2Ov707ib4hCcgwMcI3eQFX+8ADLr6Hrx5yX6c98DCOjGex3LszFiBL95+E\u002FffcylG9euJ+38o8VyBrEx4eFeMD9+Mx269G795\u002FmustwfAogHmmMsQfdBcC5KSeqHjthdwzcRr8MqOElmTQNz+ZCI2lPXG+H4izq3DK9AXhsB+uO3\u002FnseFq27DQ6sdCOw0E6MK5+DyC27GI299gPS4aGjuYIy9cByWXjkFf\u002FwsFZ0v+w1CfrwTl954J66ZdT2eW5kNu+6L7oMCxUKRLawtwSHwUYZBE5T+8DbociTXuJMACZAACZAACZAACbQ6ASogARIgARIgARIgARIgARIggeYQ0Js0yRKHMZMvQO+ukvhvPFGzILr\u002FFbh8SqL0RmD4rD\u002FhjTkv4YNvv8E7l3SQPh1hM59H2s+f4ouv52P9xpdxVc8oIKAv7n\u002FxPbz39H\u002Fw+ruv4OZzOyOm8wT887338PLjj+ODD1\u002FAlV1MwPAH4V7yKeZ+8T1WrXkHv5s6EKEi9eDuOwxP\u002F7wX8578Pa6e2RUT7n0er736NB5\u002FfA4WPHwezDow+o8f4cYeMsMUgiE3PYBZQyZhxowH8O63X+KHb7\u002FFipU\u002F4YY+Orxjz8Vjn36Gt15+CV+890eMSgiFAY03M6Ilqf6P+6aie7DqD8aku57Cc+cHqJO65q5BZUE5Rp7TCTGRqisQE3\u002F3NH5480k89p9n8b8\u002FXoFuXkB0r4n4zxeb8cjFMQgceCGemfMsHnniBbz95D9wxyWDpKDijz6T78Eb787BJ1I8+uTqZBzcjCHoNf4GXDSyKyyqM3g0Hrp\u002FgicpHzLxn\u002Fjs4\u002F\u002FhiUefxYcv3odze0QDiZPw8INTYDFq0IwWTHvwYUzvrCaGY+TEmRiZHF3\u002F9VKqzw27+Tycf+MDmPPGa\u002Fjsg39iUnKUh4Nl2K34bNk8\u002FPfqoQg95w5cOa4bEvpPwc2T+kLhCBx\u002FH1Y8OV4JqW8B6DHwFry9ZB6+\u002FfIrLNu0HU9MViPrL\u002FuGY8BV\u002F8HrbzyPZ\u002F\u002F7FD578w508dIx7Pcf4q6+9WPkyRDVAxf99XV8v+gd3NYjWAoTLuzamY\u002FpUyYiVq7DkogJl9yAsV3C5MwP0\u002F\u002F7Gf421AiYI3Dh45\u002Fhhy\u002Fn4OHHX8G7f7sQsaEmmIfcjM9WfY9HL+oBzTsGsx75BB+\u002F\u002FiLemfs2fjcqBqbQ8fjfazdASdP8QzHypnswpZePyPbG0MuuxOSocIh0OT\u002FtOxWSAAmQAAmQAAmQAAmQAAmQAAmQAAm0fwL0kARIgARIoAUISGmgBaScqoiWskI7VUNaaH6VHSZXAoYld0bgkSL1Izva5nnH8Rejk2\u002FbtK3OqnykBt+BWaND6k75SAIkQAIkQAIk0I4J0DUSIAESIAESIAESIAESIAESIAESaDqBMyQd33THftUZfmFInjgZvTsGtLwZp0OipmPgrGswKv50KGuujihcfOdV6GFu7nzOIwESIAESIAESIAESIAESIAESIIE2TICmkQAJkAAJkAAJnDIBFkBOGWE7FaAb2r5jbeUTP22fFC0kARIggTOeAB0gARIgARIgARIgARIgARIgARIgARJo\u002FwRa2kMWQFqaKOWRAAmQAAmQAAmQAAmQAAmQAAmQwKkToAQSIAESIAESIAESIIFTJMACyCkC5HQSIAESIIHTQYA6SIAESIAESIAESIAESIAESIAESIAE2j8BekgCLUuABZCW5UlpJEACJEACJEACJEACJEACJNAyBCiFBEiABEiABEiABEiABEjglAiwAHJK+NrIZLcTcLnbiDE0gwRahwClkgAJkAAJkAAJkAAJkAAJkAAJkAAJtH8C9JAESIAEWpJA0wogtkogdydwYBuQsR3IlLZ\u002FDyD592MaVZoGVLmOeelX76wsBirKgZOtG+TtA+xNtNoh8ovzZd7xADWS53YAjpM1ptE8CN9Ns4EtwvpYahwVQInYYBP5jae19HF5AVBZdXyeTjHOJba2tN4j5TnET\u002FcvcRQbig4A1pNYTJcVCu+RKtrMua0IKJL1PSmDhEltLlBcdlKjjznIbjtm92GdThkjiA\u002FrO+GJ2GY\u002FifU4oZzjDHBKXBYVAs6TMewkbLHnAfnCvrE6u7yeeHTI\u002FMb9J3Os7CsVeTa5R05mfJPHiN81Ir9MXo\u002FksMnTOYEESIAESODXJEDdJEACJEACJEACJEACJEACJEACp0CgaQUQlUQ7sAg4sAbI2Aysuwb44J+A5BePacPSO4CNkhA95sVfufPAcmCHFHMkX35SlnyfJMnjkxp5aFBZOrDtR6BaCkeHeo99VCZMd5cc+9ov9VrFB2sE0DEcMBxjYEWm2DAfqDzZRPkxZJxM197vgL3i7\u002FHyv5k7gFJJQp+MrGO3bnoqAAAQAElEQVSOOcnOlA0n4C1J4KUPAKknwSN9LiC57pPUfPqHZbwNfP7RSeqVQN\u002F3X2DV0pMcf+QwuY\u002FX\u002FXxk5xHnkl3fL\u002FFeekT3CU8lOb9x5QlHNXtA1W5g0+eArfYkRGQDq+Ve\u002FKWROc8A33x2+IiiXcDmBcDJFIkOnwmUyb2x4EmgQIooR15rkXNZu8J1wB65P+WwRURSCAmQAAmQAAmQAAmQAAmQAAm0GgEKJgESIAESIIGWI9C0AkhgIjBEihqjbgRGTAWMg4ALHgcCxKDy\u002FZJUXg2kbJcEdI10yG4KlaS8Jgdql+RosST69siY3Hwc\u002FNSIQzLMqauAfZskESgJSrc0lUzcJ31p+4CGTw3kbZEChCQnUyQ5WSgJ00qRsV\u002FGpKcq4TJ3j1y31h0r4aUy9sjCg1Mys2mSaM1IExvFHqNUDJR5TiVL7EqRok5Fw1+iy\u002FUykb13BVBUDZhEtC5N2Zcn45R9WTmS8KzP+OemiMwMSTLK+AyRrxKNwR2BfucBvgqQzC0QNrtFf57YJqcH9yqRs\u002FUlKRZJ8jhzG1AhkyszJPkuCct0Oa+Rc\u002FVX58rffcJBzPHMtYk\u002FO8RuqxjmFF88nWJ39kaxQ\u002FrzhK1vhzob\u002FIM8Vz0PLvE3V3R6ToRZSRZQUy\u002FULUWY7IZrngHyID6WiU\u002F7xPY0YSI9nt0u67Bf+rJkvoiByQzk7wWqZbwa4BaW5TJe2bPtXWD3YiBdOKnLNinMKHn7JTldLcl5Nb5cuJTlAgckWZsr9uSLH\u002FulpUtsZMo8xcElxaQsKXLskbUvdapZ9c0GlMu4Ta8Ce6W41RAX1aInRdYkXeJTQguQBTcJC4M8QzYVk6Uy1y4s09fKXNFdJhW9YrF73dXAduGfLT4pE2vEthTRqz71ZBfOMh05sqbqmjquEXYlBTj4qaI8kVGdDuSKbHVdtUq5XibnJQckZmV90iWe94t89QmdnPVAylagSvSrsY2birsMub5PWml53RXdG\u002FCVdc9RPMR2dV\u002FUXREZwtJjq9xzdtUp\u002Fhr8AKOskTotlzUrKztkq+o72IRHmdx7e2Vt98uzU\u002Fw68AOwRpL0GVJwK5Z1t0lfpujdK3GWX29PhnBe\u002FQSwS5gpLgUSZ9aGNRL4B0SW0lEhz0q2ur\u002FVfZwvhYO1r8nrh\u002FiWLVzypalxqtWKjEIpnKmYqRKWam33S7FBfZohX1jtFxvS5X48IPEBWZNsiadKidW9sk4qLpXvAd2BgZcAFuGlxuRInOwR7oWyFkpHQ7OLniwpbKz8AMgUP0uET634ekDY7hXbiuvXRfcFzF51s2pkTrHICeklOuQ10WyRfrHjeDogcZ0p+j1xLXbnZgI1BsAsa6PJGslsz4tjlujbI7HYeE0rZc3UmqoYEZyArFO2+L9XxpVITKm5Nokp9UmUXNGxW3wsEPsgtoaPAHrK67ccokL4psm67ZW55Q3royazkQAJtEkCNIoESIAESIAESIAESIAESIAESIAESKDZBPTmzZRE4ManJWl3rSTVYiRfJ9nvTEk4VkjhI2eZJI0lManyaiqh58npSfayQJLfWyTR6ZDMXaokVrMkMefOBVY\u002FLwliSTRWSuIuQxLB1SVAtiQfa0XWLkma75EEKAAs6isFAtGhEuqbJFm6QSXvJDm5+jlJqouymk+BFSJXOWST5O\u002FmuVK4aPwX1WLz2nckySpJxBJJCqf9BLgkGewW+Wtniw2it0z0r5wHlIg\u002FxZLYXv+zJKmlP1WSv6JK5c6hZKsigFVk75L+HJkPsXXpQ8D6pZLMlETkTpG3TxKylVKUWfudJKMlC5srstaLXpfYkSO690uBQ9mqmlOYSC4TTmWbKLLKmG2PiT\u002Ffig8VQLUkjDd+LLZIotkqydYNwlElyfeI7OoIIEQlXCU5LE9I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1Y1Tmw5IjRFWuX\u002FSxYbOwrWfrKWvFKcaRNikGFqlBonkcCnI+Erl5UeJ2\u002Fg\u002FiF3Sp9avo9wD5\u002F4J6NkVSJHx6v9TqZSihLggIwC\u002FeMDrQ0AVGuPkWExAuDiwU157PAPUg8R0lhQlyqUA0Uvi0aD6pLml4OWxRT00NNVvlQcZFyiF0CC5f9V9OOR8eQ3qgsPiXflZIkUIyFYrsrIEYtJlEkNyD\u002FuKDR6R8hArhaGxYtui9wAJbchSwC3M3fI6EygF4l\u002FSUfKB+C3jzhHblc8GmayLP+rZR+LMJfdDF\u002FVaIff6wPMA9UkckxSk9ktsizliGeAaDYQI2\u002FB6X4bOAGKjAE3iQ8yrCyM5OHg\u002FybF6jckR23IlRgfLvd6vD2CrXytwIwESIAESIAESIAESIAESIAESIAES+FUJUDkJkECrEJDMWxPkZmUCq\u002F4CzJfE2VOSuXtS2hPSNkuyLvR+4FVJjs+\u002FHbB6i1BJ6HUdDyyV6198CUx4DdghCcPZkrh7WZJ5GyWpGitjB2QBT0mC\u002FdVE4AdJigdJUnX\u002FncBrkqBb9ySg\u002FmpZpMHsrx7rmm6G56+loTZxQVPP0nxEbqwkfwMl6R7dkBGVfrUbRe5wSfz+Twa\u002F91dgq2STvSRZGC8J726SzH1eCjezJZldIMnmYZKgTZCk7QGx73WR+foCSfiLECWyzwPANkl0vy3FgxV3AGaDXFDJxQSoP8KXk0O7rsNzXSWeZz0N\u002FGQEXhd9sycA6yQRe2gkkHSNFGfuBWZPBn5eBviEAIb6AV2lQBG9Wq5JsvkdYf\u002FufwD1fxd8HiycZgJvSgHELMldXeZcPx+YqwGvSoHmXUnSZkrS1NsLhyd5AXjL2KQZgG8AIHl+dJKCVIkUOYaITDTeJPnfQwo2GY8Bb1wAvCSyvxFbfGVu8hrgBSPw7qNAiujxkmuy7Aj9PaA\u002FC4RL4liWSpQAcVKc2dINeFqa+XdA1N+B5yUJ\u002FNpEwDQdSJbYgBRKPOPr9X8rc3Y8CKg1e0pklUvCvF8s8L6s1YcSR8+eD0j+vH60PAUAXSSBvEgS1c+KnjBJNPtLHL04Ang9HPj2R0Dle1Ui2BIJXL5fktci97MvgHkyb4749NaVgFsS9yYLMPRtYJnAeVtsyBNbzHL+ak+xR5LmnWU9\u002FXxEp+wjPpL6l3CIltgLkUKfXyegw8WApf66WQohveTcGQZ0FL0yBUaDMFIHqumAwUsdSNNwKLZRt2khwGQpSLwn1+aIbVtFVzfxz09kREjh7UXpe0t0bgqF56vcOoiN7jnAWxLLz0pfh01AtMSoqIGX3Gv9fgOES\u002Fyt3gzsfhH4j8iq0ySPksQ\u002FIPfrSyLvPWH3k6xjUgfp7wj0liLMs+LDCuEYIXG4WApTb8p9kPU94Fk3sauvxPY8H+CjN4F8P\u002FFX7qkc6RstdogUFEqh7jnx4215rVj4EhAtbEzCvq+Me1wS+B9ILHkLo85XiUyJx5B62\u002FpJ\u002FIVIPD8nvs6eCnzzKrBd7uMV8hrzosh75CJZ20rAKHaJGUoVPEEv1wyQfml2set6KRh9KH2vy\u002FjZYv9OKbLJpUO7vE50fxl4TO6f9cIhSV7LvhMdb\u002F9RYk2KfMpPJd8otnaWAlo\u002FXV7jpOhYKp1ecuxQOmTccXVIsfDz\u002FxNZ4p96DZ3zD6BUXttiTRKjcg\u002Fsk+PLpO9lsfGdWcBrN8nrprxW9ZZ4N30MzJE1fUauLZfXsquE1fty\u002FLrcP7PFlnR5fTZJHKnCmKqAyJJDFffUsarQqCJLZymYBEqx6RN5HXrtBsAsrA2HvOcRCZAACZAACbQVArSDBEiABEiABEiABEiABEiABFqCgGTsmiAmVhKVd0lW7T5pv5emnu+X5yGSoD3PDtz6OXD9duC6B4AQPyDuRkBdnzkTMEuB4BoZe4skIO9IBwZKIlapHi6J2t9LMeQW6Zss4yIk4Xn5NuCmb0SWZLevlUShGneFJHE7qwNJwPb9A9CznzoBukoi\u002Fbwedcfqu\u002F61C4AYSZLW9Rz+OOQj4Hdiw1XPAzdLQaZ\u002FX0ATBCMlCXy3JPNvlqTiTClESE4RgXJt1irgRimO3HifPMs8UQ1\u002FSUTeVgZc+x5wp\u002FRN6A4YpGhw\u002FRYgHLKJvEhJno6aAQRJov48STaHSJLXIPbeLuNvkKT8bYuAYVKwkNGHdkkw35QG3CTJ5MmSeB7+X0k4J9VfluTq8IeAu9YCV4meayWBmiiJywtLZLwk728WG8+TxKjkUGE5F\u002Fij6LlViklXS1FqgCSLJ\u002F8WiBAb66V5nkxyPlESvKMkOa06gicDt4v8YG91dnjzkbWa\u002Fj5wo4y\u002FQ2RfOEqui00jPwPulSLS1VKouknY9hJ7DXIJBwDHUED9hbk6VS1a9Fwnc3+3C4gU3edJ8eFuKaTcLkn1sZKUVWP63QyMkkVWfqjzmTL+T9LUmv1e5CdKgjjparFzB3CpxNFvpNgjdTM19GDrcClwm8y5V\u002FSESu8Uics7V4jtxcD54qO3FHSm\u002Fk8S8wFyUYy9YA9wkcTdeRslJr4CbhLZMyYCUv+AnxRY\u002FiyyrpG1GNgdGPcJcKvE9z3SN1KYyFKLEMBf6ZRkfIQ6E\u002FmjHgamSRw3+OEURhX+QAeJB7MaI23Yg+JrJDw5epPMv1HWCrKFDAQmyHm4l5x49rqHxHuA34rem8XOKyTZHSyC4iRWL38HuFPW7Rrhea0k6UUNTB2AibPFH0nE\u002F0bmTO4rMjQgSWLoXPFNfT3VYLmHxkt\u002FssTpiH\u002FL9YZd5CbIPXSHyLtK7sF7pECZpFjJ9XGyrg8WimwpDA6QwtENsgbXS1L+btExUOZBgHSQ4tYDcn7Z9UCE6CyXhH\u002F3fwFGBVRkhAlTZdO18lpx2w9AclfplH2krMkDucAV4gMqpKAkupKTRIZJLqpdnmcsB+4VX2+RgsN5YsMk8U\u002FFuoqPByUWvSV27pSijiwBIPZ0lvuo7wjAMkziRXz3FRssErvqtetGGX\u002Fbp0Cv3kr44e1isf8Pcv9MkEJe97uBWyR+rpWxal6c2BEpa3eVel0S\u002F7rK83S5x7qLXzNlXbwNgEVeI9TYY+qIAG6U1zv1uqjG3PxPIEHs7i9+P1gKdJF7I1z4K5+uniu6Xwd6xop90sbL69Yd4rOKg9EdgQDxTx3fKEWl22VcYhwQczlwiRSljDqgCsUjpIDVS4pLnS8BRorvusifLK93V8m63Sz3zw0SJwkinjsJkAAJkAAJkAAJkAAJkAAJkMCvTYD6SYAESIAEWoGAZMlaQWpzRGrNmdR4jiQtXQVA0DhJKPo3vnDyx6dsw0moOpEO\u002FQQD2s6KHd\u002FZfEnSJkvRIOj4Q075yok4nABjk\u002FRrpyjMJUUY13igsxRRmqS4CYNPxON4otzRwMRZx7t6iv3lgDUY6CN+m5rAsMYKlIcA8T1PUf8ZPr0JyJrsaXPjpcmKOIEESIAEmkuA80iABEiABEiABEiABEiABEiABEjg1Am0ozSYZAv9+wOjp+Oor6I6dU6\u002FnoQzUXPEVcAkSfifiba3hs1mqQSNvxaQWkBriD8lmeorkvRTkvALkwOAARILsVLM+IVRR13yDgOGXA\u002FEy\u002FNRF9lBAiRAAiRAAiRAAiRAAiRAAu2UAN0iARIgARIgARJocQKtlvpscUsp8AwiIMWoM8ja02Lq2YrkbPX7tAQVlZBA+yZA70iABEiABEiABEiABEiABEiABEiABNo\u002Fgdb2kAWQ1iZM+SRAAiRAAidNQNMNMJpMMDVuRgN0aNANRhh1OVJjjEbomg6DjFP\u002F5QlOy6ZB142H2yb6la0GDYdtmm6A0WOjdlj\u002FL51omu6ZY9Bx+jex12QyoMFaj\u002F0mIwwHv5ZRg8FogvFIR1G3abI2JqOh7qRNPWo4GDeo23TxwyS+NWDWJKY8ayU+eJ4bINQNh6YbZF0M0DWtvueIJ+k3GBuzOuJ6K5wqn0z1sXfwWfjrxzGxpUzQhJXyVW9lRZpiLv4ZG+nRNEP9OrSUN8eTo0HXjTAej6est+JvMOjQwI0ESIAEWpwABZIACZAACZAACZAACbQwAb2F5VEcCZAACZAACTSLgKYbULhzHT565Rn89\u002FGn8J9Hn8C\u002F\u002F\u002FsUXv1sNQqM1Uhd+R2+35mJ2pyNeG\u002FOt8hyFGDx6y\u002Fjh1RJzLf6u5kmSdEaZO1fhFefeAaPPvGk2Kfa43jo3y9gZYkJDbUB5Uft\u002Fo347O1vkFpeA0jCFCfY1JDayn34\u002FI3PsC5bJdNPMKElLwt3U8pCPPPaUlSZjOKnCyVZW\u002FDhix9hfVohXJLoNRorsfr9F\u002FDm0hIYGxytt0EVP6o2\u002F4D\u002FfbxB5rallLAG3V6MXUu+xY97MlEtfhiMZqR+9xqeefVHZFqMMIjv5YCMkdsAABAASURBVBn78NlH3yNr9Y\u002F44I1vkV5jP7hkmu5EYfp6fPTxUqQV2qCrhUKjTc4NlfnY+v08rE7Jh1Nvff91gxEHln6Jl55\u002FFv9+VMXgE3j4309g9nfrkFVrEBsb2deCh5quw5abip+\u002F\u002FBFpuZWtttaarIn1wDbMe+0VzEsphwO6Zz2qK9fhkw8XIKXagNbDrIlfcp+n\u002FoR3v9yCrPIjdMl66zWlSJn\u002FCb5bnwabxFTrrzi4kQAJkAAJkAAJkAAJkEA7J0D3SKB1CeitK57SSYAESIAESODkCGiahtriLPy0xYKZF16KW2+6HrdcfzmS0r7GT\u002FN3oqYgBXsLy2CN6oWZl41HrLcb+7\u002F9AHvLdWiSnDWYzDAbDWi15KjmRFXZXqwu6YBxM27AbTddi5tvvB633XIZevs74IIGZYPFYoGhthhbl+xEuVOD2WJC3WcjNEmuGmESG1XSVBUOzGYzLDLeZNRh8UnEpFmT0CvCKbIMMJrUNdUs4peG1ts0aF4V+O7x1cgQOwyaDRVVezHvvg+wcH8BymxGGIy5WD7na7hiQz0+WCxmsdssdhmgS0JeK92P1zeUwCwFFE3TUMfB7BljEn91o7HuGgBNk2OzCaIKMln8NEkhQkNrbJoFqLKlYOOeElTbDDAYS7Bn4Vq8vXguVu8WvQYbyop2Y3OGATUJo3HBpWMR42USUzQYzRZ4WYxw1RZi\u002FdoMVNbKCusGmMxmj19m8cEADZq9BkV7dyK7vBZuTRd\u002FzOKrAa21aRLrlWnr8Pvtcbj7thskBq\u002FDrbdchwtHdEe4WWw0GGEW2y0SV2YPZA26wQSzxQyL2G4ymmAyqVZ37ulTc2S8RfnUcAOpPhlv8cwzwWgwiK\u002FVyNiZDqsD0BvGoYU3iR9nZTH2LnoOl7yzHnA6oGkanPY8rFu9H+UOHZqsg9Ek9ivbxG6zURMjNOhG6VM2ix8msxlmaR77ZYxFjiUUZa4OUz0fi8TrQTe0hn4DbNVpWLqtEDXuem71eiwmiRmfACSMmoqxPWNhckF0NoyxiD4jNHAjgVMkwOkkQAIkQAIkQAIkQAIkQAItSkBvUWkURgIkQAItRIBizk4CmqZBlwRjSGgIQkNDER4eiu6d\u002FZGacgBFRjNMkkg3ZazCc\u002F\u002F+GGk1dhh9A2CUJK+xugCbX7kbt727Apk1BjQkNTVNg6Yd3tDsrU6Od0AggkNCxT6xMURaaDB8JAGr\u002FjJ89zu\u002Fg7nLRbj\u002FtU+x1BAEn4LvceuYf2Ojl9huqEXG3q\u002Fw0tzlKPDyQs2Gr\u002FHnKyfBEtMNt3+cC7d1L9567C2szLHAK38r5j50PSx9z0Fij+746xKgLsl7yHhNq7NH0w49H7rahCOXC+7EYbh66A\u002F4aa0BhppqVO2sQK\u002F7p8K0Iw1lpVbo+dnYHnEpzk8Cija+gtFxIxDcZSr+\u002FPUWFG1ZiFe\u002FWIzc7x7EqEdWw+iswdrHL4Cl10R06D4D\u002F12YirQf38MV\u002F\u002FgebuiorZ6P317zOH5I94JXwXZ8+vjzWJxaAFf9omnaIX80re64Cd40GuqGWwtDbHhfOHenoaLUBkPeBsyrHI8nztGwduVWGIxWVNiq0WFoLKJsa\u002FHcQx954koXvd\u002FflwDTuNvwhycXojzADFVEsJSvwWN3X4WYXmNw4T1vY4+sq0HGalIs0HUDTJYKLHzmXnjd+yPMJsNBWzRNa8E4BDTRBb9AiUGJQ08MhiDYz1sKHCakLfgYd04fKevTC7d\u002FkiexaUXWypdx8blXYdy5d+PdBW\u002FjP4++indf+w0GjD4H5935D7y\u002FbT7u8O4Dy7XPY8OeYhilQOC1fS4unT4FCQPGYvTdT2H+6nzs+nk27nr3DQz89zfIzK+C4gTZNK2F\u002FVMy+1+Iaxc\u002Fjr8vssOgK\u002Fk6jMJUMxhgyj3i\u002FlgKeMGKnC\u002F\u002Fjr6zrsGk6f\u002FCs3\u002F8O35z+VjEDJmKfmPPw6gLb8Z7O7xhzU\u002FD7Jt7w9J9KEb+dzEKKpwi3wANmXhpag94zboHf39jNyJDvLH7u8\u002FxuxmDECUy+o+djrHXPIBP1lQj7Zs5mLsqDS6vaqz9+BlcMGQs4vqOwqw\u002Ff4cKi1Fk4eCmaRo07fB28CIPSIAESIAESIAESIAEPAT4QAIkQAKtSUBvTeGUTQIkQAIkQAJNI6DB4KxFZUUlKioqUFJShvmL09GlQzzCJFHvgga4XbBK8cMNQDOYoJcXYvvnc7C805149vpRiPN2wiUXNU1DTW0tqqqqUF1dfbA5nU40f9PgstagsrIC5eUVHhvLK2vhdluRveFV3LVtONas+AD3XTQa0ZmVcMYNxYxB3+GLRYBBbClfl46wuCTEpS7F659lYdbTn8NZ+DmSvn0eX2QboDtd0CuzsHzlT8gd\u002FTcUblmKHc\u002FdhNlPvIk83ai895iufGjsk\u002FKxttYKTdM815v24ILTHYspkvzdtTcNVrsdOQUujBrfH539K2F11CJ39Xqs6NENEba9mPPYfvxh6XpUrX8BE6pSkR88EHfMOgddL3gMKx4cgsL5z+OT8N8hfc8ybPjofpTNWwxLXDCSy7KQ5gK0tP3YHmyBVlCAclnjsqAuiPcPgtEt18T+mpqag2tWVb9uLll7NGNTcRAXFYIk8aPGXgtH+gGsie+I8edOhjHrAPIKK1GxMQsBUkjzcztQLXGlmcxIe2kqHjI\u002Fi70Ln8c\u002Fr4zC\u002FlIdZsMevPPqW1jZ96\u002FI3r4c9wa+hCcfmY9io9GTQNddeZj\u002FyvNYkfx3VD47GXZ7XZwp26ura9Dgi1or5SNOZRNOcNR4+Kn7pKKqGja3ERWbfsB7L67DlDe+Q\u002Fnal2D993l4fIUGk14J99CL8fR7s3HTkH6IrlqAl6y3Y8OKRfit96N464MC\u002FCZzEVZdWIq5O7JRmLUOz3y4GRe9+C1yNyzAy912YllKOhKm3olXr7sJG\u002F5yHuIifOU+k0UTP6o9a1aNalmvOj9roPyWS83cXai2DcB\u002F\u002F3sDit54Dftsbhg0ESWFH2NVFpavOOL+ePJt5BmMQG0Vuo68BP\u002F75CH8\u002FrF\u002F4dkPlyJ37XdY\u002F9a1iI8YjwGdc7Di+cehXfUFarfMxZ\u002F93sFdX+WiFkYs+F03rJw6B0XvPoW\u002FDrRjXY0N3addiKe\u002F2oB8kbFqzhXoGDEYgwa64Ki1wa3rSFuxAl\u002Fv74g3f16I\u002FJ0vI+Gp5\u002FDROh3qkyaQzeFweJgoLqqptbdaT3ifykzuJEACJEACJEACJEACJEACJEACLUVAbylBLSanthQoLgAcR0h0VgM5+wGX9NtlTEEmYJOT4n1AhTxLd7vZHVagMF38OwmPKoVVcQlQl2c5ekK1XCsqBBx1SYqjB7TVHtpFAiRwVhLQDPDN\u002FRnPvfACHnn8aTz67GxYx9+FiycnwWarf2OQRKimyYMA0lGDzas\u002FwzuF3TF5Yi+YrXaopLdcgsFgwKIlKxDVZzIiIxOkDcZjz7yIvIJC6JK8VGOa2jTdiLKFX2DOS0\u002FjkSeeFRufwMMvL0Gl2GNNt2Ly4E7oFG5EUkInDBvgLUnwMIyePBFpe\u002FeizF6JTXk+SOgSi9TMfGSHdEGkQTyoTMJ9bz+C8yKssDmccPjGYvB5d+CqbhYUpaeizGlCRKA3tHpjdbE9JzcP\u002F3niOfFpoLQEj4\u002FLV6+FQW\u002Fe27rL5URYzz7IWrEcux05yHBGIXZ0V4QG1mBHZQm2ZZfiivED4YYFnYYFIj81FfvKvdD\u002FgunoluAPq80mvtphlfeaoOn34S9TZb32paCguBgWPy+4Ijsi2WsdfkyRt7asfAw+fyRQshupJflwx0XCL8giRSQ31Jp99e188WdSnV+Rw\u002FDcS6+huKQUmtZAoB7EyTy53XAFBiDQWIit1aVYsC4Nl53bF+6IQehetRErUxwoNUUiNiQSFimsQdOhazbszdQwefRIdHD7IDB+ImbEOOHKKkF5QQJumRXj8XXwDXdL3z7sK9RhMjmw9K2P8EnxcNw6yhdwOYQVPDaXlpXjxdlvICpyRJ1Pvc7F519\u002FD7WOaO6mmTBk3zf4z2NP45HHnsDT7y\u002FELnmrL5UCRPXIyRgkcWoPGYc7rozDnk0bAM0PHaO84ONrg11izG6Pw40TosQPG2K6XIPh\u002FYegd4SYLRxChIMzdDBu\u002F9N9GKtnYk9qGqw+MTDpGlxOh8x3SJyKfw03GoBPv5iHqO4T6\u002FyLHIlXXn8HFZWVHv\u002FlcvN2Wy1qek7AnZNT8duXdsJmNkGXOHX6xEr8HHl\u002FeEHzaPFFQmgA\u002FHxssMlrgdNVjaKt72HGb\u002FfjnseuRWJlGlZnhsLbaUN2gRFBoX1gzJSft1wpSMk9ByPHjoKPyQK\u002F\u002FlMwzuSEQ1gpGYWb3sS0Pxfi9r9fiS5KrmhTRcgOQybgwduGo6I4Cyn77Yg+zx8Wg8cQz\u002FoeyMzCXx96TLj0lRaFcTOvwdoNmz3X6kbxkQRIgARIgARIoI4AH0mABEiABEig9QjorSe6mZLzdgJLVgJVR8y37QK+faquvzofSFklWRQpFKy8D9hsO2LwGX5aUwzMfx0oOgk\u002FSlOB1Cxh4T724IpsYH8aYHUd+zp7SYAESKAtEXA7UB53Pv725z\u002FjkX\u002F\u002FHx77919wy4xensLGsV7lXC4TDJZkjInMxPp1Bag16JKarHPI4XBgxrRJ+OqNRzHt4kvw0H\u002FvxR03X4eE2Bi4mvmJArfLjpBpV+G+B\u002F+JR\u002F\u002F9Dzz6n4fx1INT4G+zo7KszKNYcu6eZL56djmdCBo6GRELv8PWnI0oCuqKrjE1sNqrUeuAJ0muHl1OV92xpsNgq0bKoq\u002Fx7JzXMfeHn\u002FH96t2oVpI19QCP7R0SE3DXrTfgHw\u002Fd7fHtm7cex9RzJ8Ah+upGNfFR5rl6T8C0qu3YmZcHc3gcYr18ERnoh9qC\u002Fdi+NwxDOjqhGRMw\u002FZbz4bf7G3z1zgf4eP4ypFXKe7GmSeEAwt6Nwh0\u002F4In7n8QnPy7AT8s3YEu5QxLnnTB2WDRS0kuwbpMTgxOD4chbjmWFVkSE+cHP7Iba1JpdPmsm5r7ysMevx5\u002F+PW654WpERoR7mKoxTWqyCC7vSHTqHAvXgZ3YuDMO43qLLlc4khPt2LanDNW+QQgI8a6Xr4kPlSgrljEy1y2r4oasjfin1Vhhr7ULf7en1+3nhwC3Gq\u002FBbctGwPAxGOBKx9r9RWgIL7fICA8LxU3XXYWn\u002F3e\u002Fx6ePXv4XrrhkZr2+Y3hzMl0uG9b0uAxP\u002FEfi8L8P45+3n4\u002F+0TWosVWj2qbsEyGiOyAgCBDbATOCgnykAKL8AtyOMESGa1CbW9be6XLCKQUNtxQ\u002FIEU0Q1UhFr7wGB75+lv8MH8hFmwrhVmvG6\u002FmNG6apuHKSy\u002FC+y\u002F\u002F0+Pfcy\u002F+ATdeewWCg4JOzUfh7rD5Y\u002Fhlt2P4gjn4MqMKPlJd0O1VSFl4xP3hWQfx22BBiMUXfi5AN9pQlL0Ez82twHX\u002F\u002FB1GBtTALuNM9nxs2bwW34hvO4XDlN5BUtypRGGBYiNNra6wc7uthFH3AAAQAElEQVR1GI1WFGYuxJMf1eLef96DYQG1IgOyaYLJifIDq\u002FDqs3Pw4aff47v5qnjoXYcbkBhwoWuXzvjtXbfgD3+5HVMvuhIvP\u002FZ\u002FGD9mJFTxRIZwJwESIAESIAESIAESIAESIAESOA0E9CbrqMoB9iwBdkqRory2bnpFCrBX+natA8rK6\u002FoaPx7YIv17gR2LgIwMwC4XnQVAtiTuneqXTTkv3Q2UygWDCTBVANk7gJ2LgdwKuSi7ZgDMvnIgu3800H084OsNGAIAoyadspfuAgrVeLErbyOwQ+ZniR65hJpUkVWXnIJTxhQegGQJ1BWgdj+QUyrHoj9nPbBT7ExLA6zShUK5lgMUbAK2LQSyZZ7qVs1RAhwQDtuXA8WiU\u002FU1boexEmGuXGD3CmDfaiBFWOWIjznCoLZRASdjM2Azi6\u002FSVyx27RZbMvPkN+kGwaInRVjvEJ2FYltIEpAcD3gpBk4gYxWwfan4ml83wT8C6NxJrhvqzvlIAiRAAm2dgCRj7XY77FJUsEmzOyQBfTybNR19x4zC4L495OV4PlJLnTDohwbbHXaMGz0Cf77vblx68QWIiY5sfpGgQawnOSrJVnl2udyS6NRgNBsQOqgrCrNLUFrjQkl5CXLyrdDghDOoH6ZHfIf3PkpFWHIvhDosCPINQVBlPlRhw+xVgk3LlmFLrhEmkaMXZeHAug2InXk97rnrWpw3oCNM8lapSWswQRUK4qSQc\u002FklF3p8GztqONRX6zRcb\u002FqzZIxdnTG44was\u002FiYbloQEWFxmxEeFQc\u002Fdi23efTEk3ASbLR3bthow\u002FrZ78fvbZyBu\u002Fy5kZ5bBLUlw6AZhryH3qzfgmnQl7r7jWlw8bRA66YqREwm9eiF\u002Fy9fYXd0dPaODEFG+F+t3+iAuJAq+wrLBPbccTxg32uPXRRecB1VAaH7C2A23y1Lnx64V+MIrHomS2FbVmk49grF5704ERcUjPlhizGOAC053KAYPj0VaZhbKNQesZQewX\u002F34EBuCgIha7NlbKYlxI3JkzYqDwhDq64JDi8OA3oNx+fRgzHtnFTIkLhrqBcr20JBgXHDeVI9P54wfA02Toon4iVPZnA7Y5D7x3CN2BxwuL4RIXIUUpSNXZButGVi0ei8iYmPhlntKcfW46NHphjr3HB75oNYxbSW+W2jEBbfdjrtvuwSjojXY1WRpbk2H0WDw+ADZlByD3HTnThjr8W\u002FG9CkIDgqU+0JiSq6f0u4SH\u002F1646oH4\u002FDsPd+j3NcMQ0n20fcHDm3iOjTdieLMDXjv\u002FTQMufhaXNLHBKdmhMUYgPjOHTFq8kW4456rMG10H3TvGAlonTBmhBsZGZmwCyt7njDUHMjbvw7vvpeBsVffgJk9NCnJGDwxLhNgNFRh985d2GYZg1vvEE4XDYFPtRWAhoZN3acdpVh5zRWX4i\u002F334Mhg\u002FrDZpOf7xoG8JkESIAESOAgAR6QAAmQAAmQAAmQQGsR0JskuDYb2PETUCa\u002FvDmlKJApTQnIkKS+1QRU7gW2SEGgsvEvvZI1+PZSScpvl5GSvN\u002F7CbBPighq7IovAUlOAfIb9d7ngN2ZgEHkFM4HKkS2Lgn+ZW9AfpMHGjIJmoipED3r5okd8oumbgAMFqDwe2D5XMAlOjLleKcUEuQXZ2z5ENhZJJOkILJEbJcjlImehQ8DOaJDne99VXSLT24pUKRniTzpPCDFDlWsqd4NLH5KZBQARjuw+nkgXXxyS\u002FFj11dAvvRbdGDtx+K\u002FzGvYj8lKxtXIvEopAm0TmWlSCNn3A5AtMtQ8h9j4w2uAySiyhEGhFEi0KmCrMEspViOA9a8LPxnvln71NVnKz21SgBLTsO9zuVYj8zUphHwDZImuAuG+eScgWOoE8JEESIAE2i4BlyR1Sytskpw9wka3C057LaxOKfRKgrK63CrJSBeshftR6dAR2EkS9An5WLZsL4pt+sEUpFveXpSk\u002Fn17IzYmGg6HzFcdzWpuuMSO9MUL8PWXc\u002FHRJ5\u002FhY2kffvwxlmX5SHFjFEZULsaLcz7Ahyt2YGWevJbLeKfTD\u002F1mjkJqrg+69gmF0+FAYOd+GJNQgu+++BgffvwK\u002FjOvBN4mHW6XC+7gYIR0j8feb7\u002FE++9\u002FgHmFNmirc1EkL+2yo2FziJz4uFgo31QSuqG\u002Fuc9usTVuUG+sSrUiIj4ULqdLCiGRMEgiuTShI\u002Fw0g7zHulG+4GU88vpHePejn5HTqScSY4IQ6OsN466F+GTxfkRNm4Ss777D+x98jEVbNiPLXolSSfraE3qi16rnsSW+DzqZAd+oKPiEByE42k+41i+UGO+WRTMZjR6\u002F1Cc\u002FVAFBupu9K3mW+AgYKvfBp0sS\u002FHUd6v9v0GM6IyA1FU7fKARIwcItPzNUSVw55OeSxMn3o\u002FvyJ\u002FD8B5\u002Fhx4WLkecN2M3xmDi9B7a8+Sk+\u002FHAuXpe35lnXjUG8xQ5bTTWqa60ISh6DGzpsxjM\u002F7pIEuX7QZuVDRFioxyez2Qxl08GLzThw2uRngArHYTPdLhcCu\u002FTD6A7F+OzLj\u002FDe64\u002Fi44R\u002F4IaRUbBbxT67U\u002F20JXOcsFbWwFPQkB6ntRhV6itF5djlsKFGfcVTfBL696zAjx+KnE8+xRJ3MGrKy4WBEQHW7fjo560oqbBCqw9I5Y+Xl8Xjnyr2KH9FUbN3tRY11XbhJCEnNsUPuxrPj8nHd2W1cAYEH31\u002FrJf7Q2mzVaPG7oKml2PXmqX4cHEecjbPk3t1Lj785GuszQjByMn9kPLZ83jn43fw8EvfIq+kBi6XL\u002FrfcBdqXnsMb370HRbOT4HJNxM\u002Ff7McX68rRO6mr\u002FHBRyLjs2+xamcFdFctqu1e6BwTh8SiZfjw4w\u002FkfkhHx+g8FBSXiSX1YORI3acdOyR42Khj6eJOAiRAAiRAAiRAAiRAAiRAAooA22kicOi385NRWJMPZC4HApKBXhcAnaLrZnWcAXTpC8R3AYrXSatP1nuuVgFVu4HoyUCPKUDHJCBNEv2l8gtibSY8v91CflGsTQNslTJDkiDeo2XcWCD5IqCDJPDXrQVUoUOuenb5ZRgVUqiQJBj0QCl+SJFj8ZdAvzsAv1pg7wYgcqLYKK2fXFeFFu8JgFXGKNOq9omNs6V4IQUCV7kUNw4AkpSCFgn0kXGJg4EgLyki5EiRxQaogkWPUUA3kRfvBLKkv2Q\u002FcMAueqS\u002FQ3\u002FA8iawRfh4DJSHo1hFiQ8RQN9J4lM8YJQ53S4DwnSRI\u002FJUHmPLQyLvDsAsJ8YxwlNs6Tod6GwUG6VYUrmk7uvBxgiXnucAnXoARil4VAgzhxRBVn0hzPqJ\u002FD5AsMzZJ3PUX7rWuISz2MSdBEiABNowAbe8pof3GoX\u002F\u002FnEKAv1M8vYgr23KXknMu0xBSBp3OS7pFQ9LRD\u002Fc+bcLEG0Iw7SnP8HFneR12hyAAeMvxuT+ETDr9fPU3PqmErIuSRDXnzbjyQ23ywtxnc7Dk09eiSnDuqFnjx7o3asH+vTuhTh\u002FN8x+XTHx+utx1fh+mDj1Msx+5iJ08veGwWiArbgE8V37oE+gE06xwxAYgaEXXYxpIwejh7zXPXrfVPSKccNZa4PNHITk8bNw+4yJGJQ8AOdMux5fzZuF8IMJ7EPmK5+Ub4d6mn\u002FkFs7BQ+\u002FGG3+8EH1CHHBKAcThm4gJlzyAh6dFQtdd0I3xGHnjb3HD8K7oPnoCpozujwgfHXryZLz232vRPSEQoT1n4e9\u002FmyW298Pwcdfi0ftnIiHYCw5jB1z7xAf40wUdJUHtg9ixt+D+KT0RaXFC6g9ovLmlCKL8Uv417m\u002FWsfil\u002FBh\u002FzUN46bwoGHRIql+TAsww\u002FOVvV6B\u002FciAcUlhzRA\u002FCPX+7CHFmHa7Ibrj+H3\u002FBeb36Ycyse\u002FEfVeiQwlRMz2n41\u002F1TZN2744aHf4exHUMB73D0veRqjOkSJoWVYPS59Gbc3i0CjiOcctX7pHxrlh\u002F1k1SRMHHq3djwx0GwO+Rnkvp+CVAYAiIw5LJrcP3Ioeg1+ja8eudYJAZrCOl9MW6b1BchUjSze3fGRQ\u002FchJF+XnDLGsdf8jjuOScOdrsPOve9ENeP6Qi\u002F4ARM+91vcG2\u002F3ujZazSuuP5W3DK1JwKD4jHuxrtwyehOMBt1BbJBO5Rfas3U88HOZhy45XXAktgfN98+GWGBFpHrFDvDMeSOp\u002FDJbZPRIdgPSUfeH59fhDCXASETbsHNE5NgkuJE8qir8PYTl2BI\u002F17ope7VnslIiPZF9MCxuPSqc+HlisTll1yCacPiYIADPp3G4neP3oKhfftjwu2\u002FwW+nT8J1N1yOlx+6CAP69kCvnj3Ru0cXRMeFIWHKtTivT0eEdxqGm++6GKMH9pQfEcfj2n\u002FOxqXdDXKPuw\u002Fz3CX3vGJzWCdPSIAEjiDAUxIgARIgARIgARIgARJoHQLy22sTBAf1BIbfBuS9B3xwB7BRigCQAsIPfwVWSnEhVQoVNVLwcElh4KBYDTAmASHedT3+0YDBCtik6ca6PvVoMMujJk1+afSLg\u002FxmLcdyHtsLKJZCiSbH0uPZ1aFm8BxC8wL2XwFUjgZiJRFhrZbjIMBfjtWIaNHtSJWjYKCHjF37FaC+OmrAR2LDLmDn24DrXCBE5BWKD98+AWxeBmTvBKw6oHILxs5AsFlkyB4QJg9SUKhxiB4pwmSuAbb+BJikKBEfItfq96NYKRvkmlsSdSs\u002FBrrcJDJ9gE49gPJFomc9sKoUmNIdkAQFvISTj7dMkD00HrBL5aZCChrmAYC3AqADZrnuJbwUi4q9gCTOkCu2bxN5JQFAvMiSxI+qL4kU7iRAAmcCgbPYRpU49QoKQ4fESFiMuiSpD8FwayYEhMcgJtAXuncQ4hOj4Q0vRHbsjBh\u002FlyTrDfDxi0J8dDC8pQAir4yHJrfQkdstOvyj0CkpCV27dkVycl3rlpyM+AApbMhrsU9kB3ST\u002Fo5xsegofgT4eGHrm3\u002FDXS8H4OpbB8PL7vL45ZYkr1dQBDomdUV3Sc4m1HyPu25+DtmJvdE3HrD4Cwe51q1bZ0SpcV3iECBJ1Nbw6yAeSdDrvlFidzQCDMpOtySevRAanYgOYWZ5K5FzGWwMTfD42C25E2ICfGGQ4oHTV+ztnITkBHn\u002FRRA6dk2SMXI9JhZxsdEI8jaKLAMiOnRGQqgJTmHpGxKN2JAAmFyt6hUgxN3OOj8SG\u002FwQlQajP2I7xCPUzwD16QmXTzASJK58dc1zHpLYVXzojA6J8YiLDIOfF2DX1ZzO0t8VnTtEwsfugMvojWDxM8zfG5rTAT04FskdQ+FqJb+UrX6R8eiaGHKUDnejuFJx2CHcBLtLh3dQNOIjgmCRGHKJ39GJcQg1it+y5r4xHZEQ4eu5h\u002FxlXFy4P0xuHUHRCUiSWO6a1BFRwRFyb4XAYvBGcGwn9OgcDS+zzEcrbGKT7heMuPhIeJl0yKlaQeghCeicEAk\u002FHfCWn8U6HHF\u002FSA0SlvA4KPs1pxlBobHonNQFyRKL6l7tbefqqQAAEABJREFU1rUL4kOM0ExeiOkch0jvdLz54nzsKqmC\u002FFQHt8uC6M6y5l07okNiDKLCoxEfG4tOXZSM+ns9qTNihZVvZCyig33gtvgjKqETkuU1oHtCAALiOiEu1IRWWvpWgE2RJEACJEACJEACJEACvyoBKicBEjgtBOTXyKboMQFR\u002FYExDwKX3yDFgy9lsiTb9\u002FkC46UI0W0CYKpVuQbpb7Q7JTmfW39eVQQ4woGASMBeBhhFprqU+QUkuwKoh+Id8BRIIFuKJPTDBolMGadrgEH6dF3O1a+rcuzMBwZJMSX8KuCb70SuJF98pDBTkycXZU\u002FfIA8dpcmeLGM2XSAFB7G330zAqwJYeQ\u002FQfYZclH3Xf4FQKWQMmQx07AE4lQ7JkqgigjqUX8EhyQWo38a9xAbvMKDLGKD\u002FecDI24WNUYQ07GLvYayk4KIubfotECg6k0PUGWAZAkhCBl9eCAT\u002FB5BpcGtA5W5pUhBRo\u002FKk0GKUQk6U2FnxL0CwqW5PkzqMx6agPnJaCCSfDwyQcYPFv46J4oNT+ut3h3CqP+QTCZAACbRFAqoI4pIkrbzyHmWeW16L1V\u002FRq9fgujFuqOeGZKPnupwca+5RwprZUafDVadX7PToV8\u002F1SlVy+mCf9DuloN31ot\u002Fhrbn3Y6i8bzjU+0e97gZZTocd7shz8OSrT+Mft41DqC5JdfHjoBzlt8iqV1E\u002Fu5WejtLlhsenY9jtsa+hX54952K3vEEfxUcuewz2jKk\u002F8fhff+y52KoPR\u002FvRYOdBE+RA2dfA2eO3cFd9LvFLLouF7sN8qxvr9jBy1w0QsSo+6q7IhFbZ62w7tg53\u002FRq6PLbXjfH0iX31Zx4f6o6VuWKvXFOGNh5Xp0OuKTkemeInpKlzaQ3z1bwWb2KPsv8wHR4bXGKB2Fx\u002FXY1xHdbvgkuuyQh4fBE7PWManpVAGW+3BWLg2BvwzP+uRZIUMrT6OYeNbZhz1HM9AzVH2qE5Df0tTuOsEUhHSYAESIAESIAESIAESIAESKA1COhNElq0FfgwBnhDigSvSjGhgyTbIcn2Pp8BL18AfDFdkvZBgElvJFaS+eoXzi2TgFcmAj9KwaS3FBcih0uyXgoIL0tx4yUZY\u002FqNFANknvokiJcUVr6\u002FUcZL\u002F6aewLQEQJMW+h7w1h+A3TuBACkgyGVYggEzZIwoCXofWL4N6HcNsHqazI8FvloPXHGdDJDdPBDoPRPw7QyYZFKcXDfeDXS1yEXZh7wJpJwDvC2+Lf63jJN+sxQ1fALkosiXRxj8AF2OQ8XuXvEivzfw1hDgyShAajtqiKcdxepK6f4B+GYOsGEY8LgmvD6XYox09+wE5GQA5wyWE9lVgcdXCj9rpVjyihQxFoq\u002F45IBTdr1\u002FwRelbmvie1ffijzTYCfnLtlXS75E\u002FC6HL8zS8ZcAezIBoxiP6QZ9wHvi72bWQRB295oHQmQQHsiIAlSg9kLXhYTNEmiH9s1eU\u002FRTfDyssBk1FXu9tjD2EsCJNBCBDToBrPcc2YYGn\u002FCGNxIgARIgARIgARI4LQSoDISIAESIIHTQEBvko4wSfZfLkn1G6TgcVsqMEGKE0rApD3A7R8Dk18CkscCMZGqt765AM0PmDQfuO1n4Ob\u002FAvH114f9Dbh7A3CHJH8ufAYYLIWRCGmzFgPXSLHjNum\u002F++\u002FwbAYLMOUAcPtjwFApaEy4FQj2AcY+BfQze4Zg1DvAGCmyhA4BrpaiwW1ZwD2vAwFSAFAjzGLHNCk6DBqozoBYKZJc\u002Fz\u002FA27fu3NxH7MsHrhXdt0qxZ1xfIGIMcJkUFkxGGSMtSYoSw3vJsewdpfhzUwpw3RrgvkIgSvoa9qNYSfECk4G\u002FK59ygQfkeeaFYptMKBKdUVK8CdHkRHZfKQxdshu4Qgoyt6UDdz0NBAbKBdmj7q2be5P4dsHlwPBJwMgBgJdcCzxX\u002FBW5V88Fbv0A6CHFoRLRZZE1cHcBrhU9fS0ykDsJkAAJkMBpIyBFELe0X9bnhhpzwmG\u002FLIRXSeAMJnC6Ta+75063VuojARIgARIgARIgARIgARIgARI4vQSaVgD5RdskeW+WgoS9EigtbTTSG+j2f4ChURcPDydQFQIMOA9Qn\u002Fw4\u002FErzzjQ1rRbIWQJkZgBd4gFZBtXLRgIkQAIkQAIkQAIkQAIkQAIkQAIk0AYI0AQSIAESIAESIIFWJ9CCBRAzEDYKGD4ZBz+t4DE\u002FGJh8L+DnOeHDsQj0mgkk+QOewgVaaPMCoiYC0+8H4hNaSCbFkAAJkAAJkEDrEKBUEiABEiABEiABEiABEiABEiABEiCB9k\u002FgdHvYggWQetONRsCg1Z\u002FUPxlM9Qd8OiaBI3Adc0xzOnVZi5Zf4eZYwjkkQAIkQAIkQAIkQAIkQAIkQAKHE+AZCZAACZAACZAACZBAKxNgeryVAVM8CZAACZDAyRDgGBIgARIgARIgARIgARIgARIgARIggfZPgB6SwOklwALI6eVNbSRAAiRAAiRAAiRAAiRAAiRQR4CPJEACJEACJEACJEACJEACrUqABZBWxUvhJEACJ0uA40iABEiABEiABEiABEiABEiABEiABNo\u002FAXpIAiRAAqeTAAsgp5M2dZEACZAACZAACZAACZDAIQI8IgESIAESIAESIAESIAESIAESaEUCLIC0IlyKbgoBjiUBEiABEiABEiABEiABEiABEiABEmj\u002FBOghCZAACZAACZw+AiyAnD7W1EQCJEACJEACJEAChxPgGQmQAAmQAAmQAAmQAAmQAAmQAAmQQKsRaDMFkFbzkIJJgARIgARIgARIgARIgARIgARIgATaDAEaQgIkQAIkQAIkQAKniwALIKeLNPWQAAmQAAmQwNEE2EMCJEACJEACJEACJEACJEACJEACJND+CdDDX4lAswogbmsJbGlLUL1xLqrWfcR2IgbrP0btjq\u002FhLE35lZaZakmABEiABEiABEiABEiABEigrRCgHSRAAiRAAiRAAiRAAiRwegg0uQDirMiWgscbqFr1EGo3\u002Fx61W+6Wdg\u002FbluMzsMq1mg1\u002FReWSR2DLWn16VpZaSIAEzgwCZ7mVmvjfXpq4cnBvLz411Y+DAOoPmjqf44HTzQD12+nWe7r01bt32rmeLv\u002Famx6uF86oWEWjrXEsNuo+rf78WnqV741185gESIAESIAEjkuAF0iABH4VAk0qgLhtZajd9Q1se1+E21oI6FHQjB2ldWAzHp8BDIlwO01wFi1C9Zrn4Crb\u002F6ssNpWSAAmQQFsjUG0Dqq3uVm01SodqrazH5oAn0eNwiU+iT+lVrbX9ayvyq4RvrR0HN+eRHGwtt84ersL4tPiu7D5tuoA631qO1fEYqfWqkfXSZMVcbkDdi0q3atXKZ1nP48095X7hebr0uMU35aPS19CUr6fswy\u002FxEX5K1+nT08rxIuvVGjFx1BqIHhWLnvWS2FT8Ti9HuQ9+aV1P9ZrEhfLpKL9PVe6R84Xj6V4v9dqvXk8amsMJz\u002FuhXd4Xlc+nYx3Va5pV4kbFj6sV33+OuX7CXMUuuJEACZAACZAACZAACbRJAk0qgDhKc2FP+wDQ\u002FKWZwK0JBDRBbQiCq2ILalMWNmEih7ZzAnSPBM5qApqmISIsoFWbxeSGn7ehVXWEhfjDqbIfKvMiCVeTAfAyA0p3eKh\u002Fq+pubX4nKz9S1lElnRQCFdSCAUbDIQ5hwX4txkFxbe01bfA7OMAbgX7mFrO9Qe6xngN8TZ6YaUlWx9Kj+tR6qeKAWivVdPkxpSFmQwJ9WtXfAF\u002FzafHTbDJCxaHyTz17\u002FDMDSr9i0FpN8VMxGuRvaVWOKjaVHqWvtXxRclVcKl3quDWbxWyEZ8E0eZIF85a1Umum9Lem3tAgX088Bp6G9TodryVKx+lYLy+LCZ7XkPr1UseqqbdCWT6oCog6lmGe90MfS+u+36vXtIb3YaXf0Og1Ta1xa8bQwdgFNxIgARI4IQEOIAESIAES+BUIyI+GJ6\u002FVbbXCWb4I0Ezg1hwC8huCqxaOkvzmTOYcEiABEiABEiABEmgVAvITSqvIPZZQqXsCONaV1u1TPnqaemhdVe1K+mlfL5W9FoKne5lOtz5xsV3squjhI8Wqhib1Tag\u002FAlD97cJBOkECJEACJEACJEACJHDGE2haAUS5W\u002F9LiTpkawYBxU\u002F9OVTDVD6TAAmQAAmQAAmQAAmQQBsl0LYT2eoH69MAjj+7\u002FyJktQqN2y8OburFth2ATfWG40kAIAMSIAESIAESIIHTTqBJBZDTbl27Vci\u002FMWu3S0vHSIAEWoWA3W5Hba21VWQfS2hNTS0cDsexLrGvhQhQzBlKwO1AbVU5yspKUVouTZ4ralr3XrGXZiM9MxtZOTnIys7Cgaw8lNfYPN+W1JIUraW5yMzOQbboOV7LyslGdn4xKq2u5ql2O1FdchJ6skVPYSlq7Cqt3HRVLocNpQVZyPoFX5SPWaInr7Qa9ma647TVoDg\u002F+6T05Jdb4WyeO8cE4CrLxPbNW7Bzfz4qHS7UlBchR9bvcJ+FY35R89dLNDut5Tiweycy8ssl5hyoLClA9hF6slRcFJRA\u002Fd8bMqXJu8tpP\u002Fn1KqmCrbnrZa89+fUqq4WjBderyVBgR3lBGrZu3oitO9NQ9qva0nTrOYMESIAESIAESIAESOAQgV\u002F7iAWQX3sFqJ8ESIAESOAXCdhsNmRI8rO4pPQXx7XkxYKiYmRkZbMI0pJQKat9ELAXYteGxfjqm3n4\u002FIsv8ckXX+ObhWuRklvRav45K7KRsnsh3nntPbz77VJsSC1EtfrfjltUoxs5y9\u002FFEy+\u002FiRfmvHVUe372m\u002FC0V17DC58txp785hVk3bZa7F\u002F0tuh5A88fQ89B3a\u002FMwUtfr0Vmia1ZXlorSrB87st4+pV6u8X+g7Ib6X3+5VfxwcoMlNY2Sw2qCrOx4ONX8ezso5k11vf8S6\u002Fg4w2FaMlaWdGat\u002FGnx1\u002FD\u002F75YgX3FRUjb\u002FjNee0HOZx\u002Fy+X+vvI4XPvkZO3Ka6aDCotUgO2MjNu\u002FLhxOl2L58Hl556bW6eGjQ9fIcvPTVKqQXW9GczS5FxVWfvnTi9XplNt5bvh\u002FFNc3RAtQU52Hxxy\u002FjmRPGxSv4aF0eqpoXfs0z7rBZdpRlb8Q3P6xCWkE19i36Ap+v2I3yw8acsSc0nARIgARIgARIgARI4DQTYAHkNAOnOhIgARIgAUXg5Jr6FEbagUzkFxTBKoUQm81+chNPYZTSYxc9uXkFSEvPgMvVzD+1PZENtlxsXbcC8+f\u002FhG9\u002FkPb9j\u002Fj6x+XYkV58opmneN2G4rzt2LAzC+XOUxTVAtPLs\u002Fdj9eIF+O6Hnz0c5n3\u002FExav24uyU5BdtG0ZVmzNwKHcXRlStqzDlrwaHFpNJyqytmLD3ixUNVuXHaWF27ByQxoKGyUkq\u002Fetxs+bsz1Sayoysean+VB+zVuwEfm1h6zyDGjCg70wHWtXbkReTYMMN2qr9mLtut0oULeGsxh7Ny\u002FHd9\u002FNxzffrWVvDE4AABAASURBVEFuE2Sf9FBnFfIy9mDRggMw9xqIYd0t2DTvS3z000YcqDxpKU0a6BXXDz18K5GaXYOQ2C4YNbQnogJ90LKfp9UQ0nMirp45FZecN+WwNmv6VFxx8UxcKe2qSy7G5RMGID7I2CQfDg42WhDd\u002F3zceOkFuPyCqZh1pC51fv5UXH7JLFw2ugfC\u002FQwHpzblwOTtj94TLsO1l9TZfeXFMzBL5B6p79KZM3BO93Co\u002F7ehKfIbxnr5h6L\u002F2PNx+fmHMzuSodIzvksALM1zp0HdYc+mjoMwsVMYkhKjEOHng6hOg3Hh5RfhKlkntVaqXXXJRbj8nCHoENL8\u002F7\u002FQYA5CYo+OCDQa4IYfOvQdjUsuO1LPLFw6phei\u002FJsXF0YvX\u002FQcf7ms14W4apZqF+CSY63XBefj3J5R8DcfhuKkTyyyXgPOVXoaxYXE3FFxccEMjE8Kglfz3Dlpe4490IGy\u002FK34fkE6InqOxbRzR+GCKy9DxPrP8PO+UyhkHVtZo14HHNZqqG87cztq4HC2gTfIRtbxkARIgARIgATObAK0ngR+XQJtswDiLIfbuhbu2vqmjp2lQuokP\u002FvstsNt3w23IxNwO2XeEbvLCrdNZNu3y\u002FUTfG2D2wW3fae0zSJEHe+FZ66juP65UPpP0i4ZyZ0ESIAESODkCKjCw76U\u002FSgsktdbSTsVFZdgz75U7NqzD3n5BWjJrwV3ScYjJy\u002FfI3uv6CgpLfUYmV9YhNT96XC1RhHEXoDNixdhr3cienbvih7duqJn1w6ICPL26G69BycqS\u002FdgY0oRrC2bQW6WyVW5afhxVRqi4hSHZPRI6gTnjgVYtbugWfLUpNLtP2HhtmyomoA6Byqwf+tqbCm0SiTV9dhyluPdN77BmgP5aFS7qLt40o8OVJbswKK1mWj8F\u002FTWtOX4aHM+4KrGvtXLkaHHom\u002FvWGg5G\u002FDVygOwH+NHk5NRaS\u002FJwqpFG1BobfDMDVttKlatTkGpxGjezg1Yn2dAfPfeiCtdjfe\u002F34yWTxdq0HUdutMXHXv3QO8h52FsYjXSM9KwP7f5JPFLm1aCDQtToMcloEvnHghTyd8W\u002F5+53ajM2I0NW3Zi87bGbQfWr8uAV8\u002Fu6OVp4nPXRIT7Ny+hrhmMCOnQHX26RMJSmoL1R+rbuh3b0ktgiumBXl1iEeTTvAy00csHCcm90Mdjs9jexQsFaXuwaevOw\u002FzbtGUbdmRVoPYEPw4fb3lsNZU4sHv7UXIPZ7hTrm\u002FDLomP5sb+sfQHdRmHG35zF26cPADRPr4IjuyIniomG3z2PPdA72R5XQ0wHUvESfXZqouRvjUd2ZUVKK22IDK+M3r16lEfD8JW6ZHz3knxCPY9ifU6hlaD2QvxnvVKQteu8l6Q6IOSzH3Cbedh67V5y3bszCxDTcNLwDFk\u002FWKXyYLYzknorWxWrbMBGbt3HaVnk8Thrtxq2Jr5WvWLNpzooqsKealyv0dGIjzQivJqJ\u002FRAI5w1JcitaKU3LWs6lnz+Ib7eZ4MuKmxVBVjx5ZdYnVqAXwPBiRDxOgmQAAmQAAmQAAmQQNMItH4BxGWDp5hRsxaegobzBH\u002FZKsUPU8drEXDBdgRdloOgy3PleBu8kq8HHBvEuxMUG6T4YQjsDr9xn8J36HPQvCJxWBFEih+GsOHwn7YB\u002FhO\u002Fh+6XJNcdIvcYuxQ\u002FNJMmsr6A\u002Fzk\u002FAs4S+E2Yi4DzxJ5ed8J\u002F0nJ49\u002FkTNINFJrukcScBEjhZAhxHAicioD6BkV9UAk2TbIQMttlsKK+ogCqE7E\u002FP9HznvHS3yJ6ZnY30A1ke2eUVlbDZ7R65mqYhr6DI8wkUT0eLPmiSSDYjLD4RiQkJ6NAhEZ0SYxEWKAUQRx42LvwQjz\u002FxHP7z+Fzshmx2K9bOfQUvzn4dT3y4FEt+XIp5K37E3Nlv4LEnXsRr83cjd9Eb+L9HX8L7S3Yg3\u002FPWVoNdi77AU0+KnCdexXvzN6KgIg1LP9uITcsXYvEPn2L2JwuQWf+JAlvOInz63WZUi7rTtWuSTNf8wtBR\u002FE9MiEfHzh3QNwHYtze72cl7zWCG2dD4RxwNBkk8G2U9VTQ5Nr6Hx95fD0OPDvCp70MzN00zwGzUIWJwcNNN8DJogO6DpGHTMG1MT8TFdsdocaxw7UZk18fXwfEneaBpOkwmIzT5h4ZN+oyiHy4doV2G4\u002Fyxg9CrQzT6TeqOvB82IaNhXIs\u002Fa9AVY2cGMgpN8PPxgbevxC5aYUtbiq\u002FSTOicGIekJJ9WUKBEagjvMxrnTxqLyec0buMwfdpQJKohLdm8gpHYdySmn9tY11hMOWc8zh3RGx1DWlKZyLLEYdCI0Zh6mG9jMXXSRIzvGd7sTxR4B4ai3+iJmHaEH4czVHrOwZiugS36iQKXoxDbly\u002FDpvRCNHwmSjxt8d1kCUPv5O6ItOcjv5lfSXZyRtUie8sP+HhRCgpdcg8PHXnUek2ZNAHjekUh0OvkJB45qrYoB\u002FM\u002Fm4dtufWfezPHY9jYMZh6xPqpuBibHAwf05ESTsO57oeoLt0RUp2Jn1bnAo4MLPvkHSyJuxo39lW\u002Fc6FlN5vI\u002F2IuFhgHYHznQI9sS0AUunSLwtYvv8LajOJGnxz0XOYDCZAACZBAMwhwCgmQAAn8mgT01lEuRQpXjafgYQiwIPDinQi9xY7gK7NhSb4NcOZBqg7Sjt7d7goYAjrAGBwPt60ArrIdMPiFwHf4H+E97COZmwq4rHA7suS6FFUc2YAUPQApQDjL4LZtAiTxYQiKhyEoFprBS8bmS\u002F\u002FGuuaqkOdCOIs2w1GwAW57oRihMLjhdpbCI9d+AG7bZridhdC9wmEIFnsiusLtSIWzYDOchRtErjeMYUkwBMYBmga3PU1MaPm\u002FswQ3EiABEjhLCcRERyI6MhwOh7y+CwNdJco13fPJD4fTgczsXM\u002FXYsmlU9qra2qQnZMvehwe2ZroULqUUIfDidiYSESJHeq8NZquG44QW4bdm37C3G3huPLmO3B+Yhaef+p7lJoMKE5Lgyl+AG67fDS6hLqwfe46+Fw4Cw9c1xnrPvsAX1YNxn3XTYVt83JkZZYhZ80CvLrWjZtuvwMP\u002FKYbMn9ahe3lnTB6Rl\u002F0HTYWY84dhNiKHViVbffYkLt+PUoCouHjOTt9D5qmQTc0cNCwZXsmfH180cwcH9SmGww4lLszwmDQVTfc8mjsexn+dM9NmByvweFSPdJ5CrsmuoymQwJM9bpUj5efP7yN6gioqnGgWDcjVPyt62nGo6bDaKoXCB0mo0EeUeeXly98LXXXqvdloiwkCGFojU2Hd3ABPvrrw7j\u002Fr+9ioy3Ac58kRLeGLmDtT2tRExyChM69EKe1jg5F8MCCd\u002FHIC2\u002FhuVfePqz9b\u002FYc\u002FP1v\u002F8Yf\u002FvpvPPDnf+KBZ+dibVrzvu\u002FLZa3Clg\u002F+g7v\u002F9Aj+76k38L9XD9f1nJw\u002F+\u002Fyr+Mdf\u002Fg8PvPwddufWNMvh6qJcfPHUn\u002FHbP9fZ\u002FYe\u002FPYXHX3gTSn5j\u002F555YTbeWHoAzf0\u002FJSoLsjH\u002F3Vfx5EtH+HEEw2eefwVvrylEVd1LTbN8OnJS+rzX8coPK\u002FDp96uwMysdW5e\u002Fj78\u002F8C88IOuk1kq1B\u002F4s509\u002FgBUpFUdOP+lze3Ux1q1YhXy\u002FDkiILsHyr+fgz3986Ag9\u002F8QDL36NbVnNKx+7a8uw7fvZ+M+rP2NPhRt6dSp++vwDPP3S4fGo1uv1xftR0Dw1cLucKN27BE89NQff7y6Gu2In5r71ztF6JAbfWpWHCutJYzr1gdbteP1vf8Gj73yONWkHsD5DQyefYnz+ymy8XzMR\u002F768Dyz6qas5TEJ1GpZ8\u002FjGW+lyA+yf3QJCXVndZMyOmx3DMmNYTa9\u002F5GGsyi\u002FlJkDoyfCQBEiABEiABEiCBM5JAS\u002F8YWQfBbYUxajiCrshA4EWrYQzpBuhG6H6SVOl1uSRvLgVc6hfHYyUdVJ8m1+2wpS1F+fwJKHk\u002FBo6iHbB0OgemxJugB3aD78j\u002FIXDmFviNfEbkdhC9DliSr0fAeSvg3fc6aFIEcbvd0IxmePd\u002FEIEXrEHgjNXwSr4JsJfDbauG\u002FBYg89Tuhiqq+PS9B34jnoXf2NkImLFC5N0JGExqwKHmssElc912W12fywVTRD\u002F4j38H5o5TRU7zflGtE3Y2PdJXEiABEjgxgaTOHREXGwlNkr6JCXEYPmQAhg8diKjwcDjsdlSUq\u002FcSnNJWUVEJp1MKHdFRGDFsEJSO2BiVydWQEB+DDgnxpyT\u002F+JM1GLycWPzMP3Hv\u002FX\u002FD7fc9jFe+3gSr04qKLDsGT05GSJAJvc8fiuiMTViVq8HoF4DwkDD4A9B1wJHUGyO9fKCFx6CbOQz9J\u002FSCv7cZ8aEWqP\u002FHJHrIdDz1wEz4mDW4nLFIDHXC5dblrc0A3aDJe2Ui+nUOQW6WUyQewPIt\u002FhjQP0KOD+1LlixBYmIiNE3GS1PHqu\u002FQiFM80nT45C3Hn\u002F72T9wjHO6871\u002FYEXsRrpjQpdmCNc2BrUu\u002FwP0P\u002FF1k\u002Fh33PvACPliYBafyWUnVjTBIEUF3u+CWHwFUV7ObbkL56i\u002Fx+D+Vrr\u002Fhngf+gT99no4Ao3a4yMy1WLjsAKbcNBE+9UWKwweczJkOi3MvnvnHw7jnfqXv73jgHwtR4G2AdnB6Or5\u002F61n86aOtGHLBBQg+2N+SB27YawMwZNZkXHPJeAzvZMCu5cvw44KtLf\u002FpoYoF+HKDhtjoDug7KLIlnThClga\u002F2A7onpyApKTDW5ekDujVvwcGDugurSeG9IhDqL\u002FliPknd6obDAju0hPD+ndFr24J6HKELo\u002FuZNHXtxeGdYuW+9l0coKPGGW0WBDfpy8Gi80DBojt\u002FTqj2zF8SxJdSZFeaG5ImrwtiErqiOSuCUdx8\u002FjS4F9yRySFmWDUjzD0FE5jOndGhL8\u002F4qLD4BsQhZCQRPQf3AMDPD539zwPFN8H90hAeIClmZrcsNkLkFdsQ62tClXVRkRFd8aAQT0w8DA9PTGkWwwCfc3N0qN5+SOx\u002FzkY29kPBs0Nt9EfMXHxR3MVjl0jvU\u002FpkzSa0QfdR4\u002FD4IQQaF6B6NgxAV27Jh6+fqInKdwMkwGnZ6tai3\u002F\u002F4RN4z7gTN4\u002FwxsqfKzH5gokYM7gThl7yW7x4bV+YW8MWn0Qkd+8P48aF2HvkzxM1OcjYtw7VvUaiS2gIWkP96YFLLSTQVgjQDhIgARIgARL49QjoLa7aVQtD2GB4D7gXBv9Yj3hXbSmcZRmAJBo07xBYkqbDGDFRrqmsg2pyeKxdkgqaeRCgd5ICyG5omkGKDT3gO\u002FQPMCeOg9uheYoOviP\u002FAnPCNPgOuRe6bwJ0nxgYpNgCyWoYo\u002FrJtSlwu3T5IT9ciiG3wtz1fOkbD1PCWGgWlehxiG3lImsyLMkXwRDcDbo5Ar4Db5JizVSxTGwUWepPLM0dJsIr+UIYgqJljktkBsBLfDVFD4HbKeM8f4MpU7iTAAmQAAm0CIHE+DjEREdAckIeeQZdR4cO8fDIniABAAAQAElEQVT29oamaZ6+U3pwa\u002FD38\u002FUUO\u002FR6eUpqXGwUlO5Tkv2Lk91w1how7nf\u002FwHNPPISXn\u002Fwrbju\u002FHyzVVtjLa2BzSRJMzff2Q4jRqN6CYDD7wOIXqHrhlvdUv9BwuHWVlnFJYcMtRQ65JO9XMhXylgkUr8XsZ5\u002FFk8\u002FNxvOzv8E2hxm6ck7GyJuYFH6AmO4JqNy1FlVpq7E3vA96+IiMRvuYMWMwd+5czJgxw9PUseprNOTUDsWPqsiReOShf+B\u002FwuHFJ\u002F+Bu2b2h+UUpLrdRvQeMxNPPv4vkfkvPPf43bhyQiwMTvehd2n1ln0KOg5OddkRMHQm\u002FvCPf4muh\u002FC\u002Fx\u002F+JRy5KRLmjQYEbjoxNmLdgHYxTLsbIID\u002FoByc39cAFq6Erfvevv4kupe9feOJfExBe4zzkFxIx5brf4Nmn7oTzld\u002FgzW1N1XEy48WnGjMSew9E3wETcPWtk9GjpgQHCkuR28J\u002FB5K6cBdyJTsf02MguhlPxrbmjnGjIj8NO\u002FekYW9K45aKrRuq0feiC3HZRRfh8lmzcMm5w9Ap1NQ8RUYvxA++AFfPGItePkXYuiv1MH179uxDRrkZfSbMwsXj+iEmsHlOm\u002F2CMfCcy3DVrItwubL9\u002FN6wlOZg9579h+nbuycFafm1zf5\u002FaRy1tcjdn4I9+xozO8ax+JVeZIfT1Txsx5pl6XUFHnv4Adx\u002F+RgkSUEqtvtIXHjpLFyh1qmhyXpdOnkkVDL\u002FWDJO3KdJcSUJky+5EOf0SkSAJQydB43HrEsuFq6KbX0TPZdMGIj4IOOJRR5zhA7\u002FyO645JbbcVnPYHijCrnZGUdz3avWqwY2xzGFnLDT4OWHfhffgjvP74tQbxnuqEB6WproOSIu9u5DeqEN9R\u002FAlIGtuFduwkvPLETSdb\u002FFFf3dWLWmBgP7RSA3PRu2iG7o2SG8FZVriOwzAddd0AHfPvcBNhZWQL1yu6qysHHx11hkG4nrz+mNMMWqFa2gaBIgARIgARIgARIggdYl0PzfwY9jl9tVIcWNYTAGd5QRKssC2A4sRPX65+C2lkAz+UIVLyzJM6T4EApI4kMGHntXCRq3HXClyTwfGeOSOUHQ\u002FcJhS1uGinm9RfZSGEOSpXgxES6HHdUbXkDVsr\u002FBUZYOyYxJ4SQVNTu+giNvC5zF+6RPl+JGoKiV3xxcTsgB1KZ+2HW7nXBW5Mj836N67UtwO6wiuys03aiGyFjZPXNknqfHDVPcYBj8o1C1\u002FgXY9r8Lqb54rvCBBEiABEigZQjouo64mGgEBwdBvS0oqUaDAb4+PrB4nUqaXEkCfHy8pHnDIDJVj9IRFhri0anOW7upT7IcpsPXAkukD6qKazyJGGf6Aex3eiPEy+0pcriVgajf5D1UvX\u002FVnzV60mHQy7Bt3U4ciDwHD953B+67ZQLiYPfIVAM1Ta9LxEckY6A7Ax8s2oeEoX2O+bVTgwcPxoMPPuhp6ljNb9Em7612u71lRTqcqP+spsi1w9GKmTy304HG5tsa6bJlbsPSNbvhM\u002FFyXNw9DBZNzDmVXX5WUZ\u002FuqRPhgs3ugPx0BE1zobIkF7ll1vo1NsEryB9Gd\u002FO\u002F+qdOx7EeNWhGF6rKSlBVUYyM9DyU6Sb4WEwHv+4LLbHZtmPpjiJ4+cZg2FD1ad+WEHo8GRpM3gEICQ5AcODhLSzCiNK8fBTk5yMvPw95RaWoth37zjue9IP9cs\u002FWlBciP6cAZU4vhIcEHq5PXuf8zS6UFRShsKQctQcLaQclnNSBS34mLivKQ66yuaAQRTllcFp85XX0cN\u002FU62qAtwG6dlJijxqkGwzwCRAfggIO9+MIhkHiV4CXLnF6lIhmd7jKc7BHCjgpmUWolspKbWUJ8mWd8pTPjVuhxKnN1Uw9blRXpOK7Oc\u002Fg4Q+XIK1Q1qSiBHlH6clDXnEZauzNiwv1GlIu65VXY0JoiBG11WVwGH2OXq+gQHjWS2+eOz6BgYgL9UGl4qPioqAaJv8AhIjcxnEfFBQEfy+92XHRFOuqpNiyM2AgZg4IAoxxmHbhUEQYC1AOP\u002FhoTZHU\u002FLERfc\u002FFzRd3xb4Nu1Et77EVRWnI9hqGy8\u002FtD3k7br5gzjyMAE9IgARIgARIgARI4NcioLe0Yk3zgqsyE66a4oOijaHdYAjoCM0rpK5PihpuW5VUE5x158d51IxGKS7Ew9zpb1BfM+WsKoSzZD\u002FUz8Ka2Q+6\u002F2BoJn+Z7YbbUQNNkmS6V5gUSaQZLIDLBa+kyfAbeTt032ho3sGQQUB9akAOGu11v7BomkHmR0gTuZIccksRBPLLKqBBM0I2NU6TZ7XrUF+l5Xbaxc7O0L1iRHRzf8FS8thIgARIgASORUAVQSwWM7T6l1+nvL77+\u002FnC18f7WMOb1OcjMnylmOISmWqi0uHlZRFd9cpUZ8u1RpJcsNusOCq\u002FqQcgISkB1q0bsXL5Jnw+dyc6zzoHPf2dsNba4FQf7xApbikaWO0N7zkuWKvkmrxFuSV543TY4HB5ITYyBL4le7Fi3RZsWLALVoMV1dW1MOgWVOzfg5TcCjgQjqH9jFizJQTDjvz4h+hp2IcPHw7VGs5b6tml\u002FLA5IGa3lEi4HLWSOG78M4YbTkkI2+vZ1SmSnx1cDtglcSrY6rqa8ehyO2C1Ow+z3+20oVotrL0Sm757H9+VesFQmoMtGzdh7aZ9KGtUIGmKSrXmNqtdCh6HLFZ\u002FvGG3iX7Ngaq8zfhp8TIsXbcdWxZ9j\u002F3JMzGum\u002Fw80xQlJxzrgsNug9VVhDXz5uHjuR\u002FgxRcXobp7P4zq0wURphMKOPEARzmy0\u002Fdiw3crsCG3FDUuE6wF6Shu2RrZEXa4octrgEPWxiExcagBurkEC+a8gWdffR3PvTwHL8xdhN15tUfMP7lTt70W+xe8iUfe+RaLUqqhSeAf0uWS+xuoKc7Ewk9fwv++WoOMYtvJCT5ilLWiGMvnvoinXn4d\u002F3tlDp5+dzn2l1jlR2M3Guvz+CvhJPsREk7uVM1zK15HcXMdpaeZtYHjGlK85k3c95+X8fTcpdhbVIy0rT9hzguz8Zys0\u002F\u002Fq23Mvz8bzn\u002FyMHTnNWy9Ag8UnBsPOOQdjY31gNBZh+\u002FKv8fKLcw7X89JsvPjFSqQVWdGczVZVhpWfvoAnX5qDZ156FU+9LT4V1h69XsJacXQ3R4nMqSrMwc8fvHAoLt5fjdwah+g5fL2cosch45urR6ae9O7baSCmWbZh7vpU5Bbux6oli7G+rCPG9OmAQMNJiznlgZF9x+KSSYPgKz8EBCaMxPRxfRHrd8piKYAESIAESIAESODsJkDv2wgBvcXt0H3hyF2A6k0foXrLN6je9gOse5fBkb8L1Vu\u002Fk\u002FPvUbVhrvR9K8WDEkA78idbZZJLig3esHSZCt8xT8F3+J1SWHDCuvtr2DKXw1GcBlNkT\u002FiOe8vzbM9ZD1vqQrgd1fDqeQW8+98Jg18YNE2DSxVaJBGhmYOgmXxEnwZANdRvjY8B3ScY3gN+D68+18DtssGetR7O0nTo3pJEGrMUmtFbbHEBLvktXAPsuRvFt+2idwYsSVfLnLJ6uXwiARIgARJoLQIOhxOhIcHQNHkhPkUl6pMfQYEBcDhUuucUhTVlujkOo2dciBHhR2aMvRCWOBgzJ\u002FdBkMWFxLHTcfGIZHjDgN7nno9+sfI+JHoCE3vg\u002FBFd4GOWEyTggnumo4sXoMn7WO9RY9AhLAzBXYdi1tjOMEKS5knjcOUlU9AzxIDgqIE4d0RnBBnk\u002FQyA7nbK+9ggdPUU+qXjNO6BCd1w2bTB8PVqOeURwy7DxcM7wYPG40sweoyYhJHCTvecy4NmRkinUZjYOxF+ctq83YTgiKGYOTEJ4T6HJPj2nI67R8cLWDMiR16GywZ0gE+t1VNsUYlFHPMPMQ7NP96RObILJl84DrHelvohGrx9e2Py5N6IMIiuriMwvmeUxIoVtb6DcOWMQYgz1Q9tqSdTOHqPnIHf3XsppvXph779RuOKm27ALRdPQN+OYRKlLaPIJQUrJAzFDTdcj3suGwL\u002FWjvqorVl5B8tRYN\u002F5zG4YNJ4TJlwZJuIGdOn4eLzpmPWjPNx4eg+iAk0Hi3iZHoMJkT0moyrzp+MGedOOIau8ZgqyfYZ552PmUO7IszXcDJSjxpj9PZHj1EX4vIZ8vohdl88fRKmn3O0vmmTzsWILqHwaaY7Zt9g9BimZI8\u002Fpi8NLKdNnoxhif4wHbwBjzK5yR2G+H4Y3zEUneMjEOrrhfAO\u002FTH9wvMxS\u002Flb39R6XTSmP+Kau15ilctZi7LiUlRYnVIo8ENcj2G4YOZ5h+u54HzMHN4dEX5GmdH03WDxQbeRF514vc6dhFFdI+DbPDVQX42mvh7wsoa4mDYJ0yZOOGrtpk6ahGEdAmFpXvgdB8BxugM74pwLZyBwy5d49+sF2GPvgQvVJy8CmunkcdSwmwRIgARIgARIgARI4OwloLe46+pTE7Ya2FNeQc26q1Gz+kLU7vy3FAkWoGbtlXJ+EWo33wdnyRpRbZB2+K4ZQmE7sBiVq95B9fYFqE1Zi+pN36Jyxf9gTXkbroq9cv4marbPg6NwH6o3f47qDa\u002FCnv0Tqla\u002FDlvaStiyNsn8d1GzY54UTT5D5cq34Sw7IOcLUbXyNdjzdkohQ9IibrfkIJxigCatblcFE2fBbtj2r0D12rdgy\u002FgO1VveRfWmz+AsPyDHX6Nq3Xuw7hNZa99D7favULP+eVSt+VgKMwckGVeXmKqTxkcSIAESOIIAT1uEgMlogJeXpUVkKSFeXl4wGk9zssUUgk7de6BTgEGZcHjT\u002FRDVoTsGDRqAwYO6IRSyGYyI69od8SHy\u002FiWnvmEx6NYpEhaP2aHo3r8bIlWy2+KL2M5dEBFoAbzD0aVHHwwZNBCDksIR3rkHOoT6wOIfie4D+qN7tBkZG5bg1R9qcPWMHmj5HwrE0BPsyo+e3RLhZTacYOTJXw7o0BM9OkZA4aib5YuYTl3RKdiCg+\u002F4mgl+EZ2QFBt2zK\u002F9qpt3okcj\u002FAI7oEdSFBTuhtGWmG7o10lWTYoSiT36YWD\u002Fvhg0sL+s5QAMG9gVgRK\u002FDWOb8mwMjERyjy4Irlt0marB7BWL5K7x8PzXA7q\u002FrH1Pj54hgwegSxBafjMGIq6T+NevN\u002Fr374MB0vr36YkusaGNCk6nqNYYgDiJVSW7X9\u002FeUK1Pzy4IO7SgaI0tqFNvDFL+KN+O2\u002Fqgf49OiAxonjGaFEDCuvSWmBA5x9XRG\u002F379UX\u002FbgkIbmam2+Tlgw49+2HAL+oQPf37oXeHEPg0zx15LQlCl14n1jNA9PSK90ML3uZS4B2Ha2+\u002FGdec2w8xvn4Ije6Cvketn3Du2RnRQeZmh4xu9EZ4j6GYMHYg4oPCEJnQFf2O0iPr1T0Roc0sgBgt3kg8qfXqi95S9PEzN88ds28AOp\u002FkevVOCDg9BRBxxRjeUYogl2HWxKk4f3xfRPgbpJc7CZAACZAACbQDAnSBBEigTRDQKV7\u002FVgAAEABJREFUW8UKKYLAECxFhq7QTL2gGSIA3Qeasf7cGAdoFhxzk35X2WrY9vwHth1\u002FgG37A7Dt+jscOfMAl\u002FwwrK6XroN15+Oo2fAPef4PXOU7AUlk2NPfRc2m\u002F4N1279h2\u002FuIzPkSrsp02FOfkv6HYdv9exmbCp8Bt8EQECMFlD1wW3MAGCQhYpRnF+C0wpb6vhRp\u002Fgj7gfc9566Stajd+m9pj8GR8Q7sabPhLF4rcl+Es3CBFEakYLL7YThyfwJ0L5HDnQRIgARIoDUJ6HrLvn1pGtDSMlvT\u002F5aTbUZk5164+q4rMTDcu+XEUhIJkAAJHEGgxU81b4TFxkqx16dVi7dGcwBiOnZCp5gw+Fq0FneDAusIWIJi0CEhBiE+hroOPpIACZAACZAACZAACZBACxHQW0hOy4qRIgcMUjQxxAKeFgXovqJDkya7KjJo\u002FnUFET0Y0NSfQYkruh\u002FglsKKJs9qvpojhREYwqGKJ5qphxQrtqHip7+j9Is7ULNtDtyOWpkvP2jrQaj48a8o+\u002Fa3cJRmAHqYNNGh6fKsihrS3CbAEFTXdNFjEN26JIyUfqVD2QVuJPCLBHiRBEiABNoQAQN8AkMQERYAQxuyiqaQAAmQAAmQAAmQAAmQQDsgQBdIgARIgATaAAHJ7rcBK5ptgnaMmapPtSMvqT5prmq4qrbAXb0VcFbKoHoEmgHu2nS4a\u002FYAbpf0y1h5PLSrc9UO9fCIBEiABEiABEiABEjgZAhwDAmQAAmQAAmQAAmQAAmQAAmQAAmcfgL12f\u002FTr\u002FjX0yhFDPWJDfUpkyM\u002FMK8ZAfWJEcgYtNJGsSRAAiRAAiRAAiRAAiRAAiRAAiRAAu2fAD0kARIgARIgARL41QmchQWQX525GOCWxp0ESIAESIAEzh4C9JQESIAESIAESIAESIAESIAESIAESKD9E2hrHjapAMLPRbTA8imImnpoAVkUQQIkQAJnOIH28mp4rJf1Bt80reHoDF+sZpqvvPe0FuagaUpqM41q4rTTpalBj6Y1HDXR0FMcrtTWtdOjv7W1KF8OQ9LaCuuVaVqdovqn+t4z90nTNGia1voOHKmjXmX9U+vrPw0aTocvp0NHU1D9WvYovQfbkbHVFAdOZuwvyz8ZCRxDAiRAAiRAAiRAAiTQigSaVACBwQDdK6n+\u002F8hoRavarWg31Fds6d4+4EYCJEACZxeBY3vrkpfFqhobqqqtrdRssDsBq92F1tRTWW2DJv8avHS6AJvodTg1VLaab63FrJlyZR0b\u002FG94buBgFw5VwqiuNVN+I452YWu1te6aVnn02VBjdaBGFrOlbK+TewwGwq9W9Cjf6nS15n0h+kWf3H4NSwWXilkHYHdoqK6xo84GGefh0JLPNtRanVB+VooNraZHZNsd4pTyUJMfXcVZm8c\u002FePS3ml6Jc8VP+VdT62xVjjW1Dg\u002FH6lp7q+pR69W6OiS+ZL0cDrmxG9ZLng+ul9wXrff6bYPyzbNecq+3ZlycntcSm+f1SulqPV\u002Fq1svesF6yVr+0K7aq2RxutN461tmExu\u002FD6p6XkLKr9x+Jr1bjIbIPxi64kQAJkAAJkAAJ1BHgIwm0LQJ6U8wx+AXBEHEe3M7Spkzj2AYCbvlF3BAIc1zfhh4+kwAJkMBZTcBkdMNmtcJms7VSs0LXJfuJ1tXjsNtgMtYlWQ3yzmowAOoPQjU5treab63FrJlyZR0tJmGAus0g2I2NOQgjm61l1lqtqVveU1s3dhQHK5wOB1xOp8Rny9h+3FgXfi6pQijf7C3I6pf0WVTMynKpWDXKsXpWMetw2FvRX6sUW5xQfjrs9tbTIzwNmstzH7olEapis8E\u002Fl6s119MKxU\u002F553Q6Ws8\u002FuZeUfI8eidGWureOjherZ73UfdB6Omye9wEdsl7ymulZr0bxqO6L1rvXrVBxqDi22n3ueQ+wnqbXElkveb06XevleXuV15Dj7SZ5D9BlTT33nrwntN462jwxpO5zFT\u002FKrsbvP2qNWy1+5bWmIXaPx4H9JEACJEACJEACJEACvy4B+ZH05A0wBETDq9vF0P06wO0okiyH6+Qnn+0jXXa4bRtgSb4C5vgRZzsN+n8WEqDLJHAsAkZ5F1JJilZtSodqkohpTT2q8KF8VIkej19Kp2qtrLc1fWqq7AYGrc6hPXM9jb41rJfkJXHaY\u002FY0+al8U\u002FGofD3o4+m4J0+Tfx6fToc\u002Fp0lHu1+v08Sxqa\u002FdzR2v3u\u002FU\u002FXW8poofnhhV94Nqrey\u002Fus+VLcqu06lX8WuIXaWfjQRIgARIACADEiABEmhLBORH0aaYo3uS9\u002F5jn4IlcQbgWg939Vq2EzGoXStFI2\u002F4jfkUvgPvBHRTU6BzLAmQAAmQAAmQAAmQwJlJgFaTAAmQAAmQAAmQAAmQAAmQAAn8igSaWAARSzUNxsg+8Jv4NEJucCP0drYTMrjVjaBZK2BJvkiKH0aBeDbu9JkESIAESIAESIAESIAESIAESIAESKD9E6CHJEACJEACJNB2CDS9ANJ2bKclJEACJEACJEACJNC2CdA6EiABEiABEiABEiABEiABEiABEiCBX43AaSuA\u002FGoeUjEJkAAJkAAJkAAJkAAJkAAJkAAJkMBpI0BFJEACJEACJEACJNBWCLAA0lZWgnaQAAmQQDsloGkaTCbT2droN9eeMcAYYAwwBhgDjAHGAGOAMcAYYAwwBhgD7T8GuMYtuMaaprVYlowFkBZDSUEkQAIkQALHImAwGODl5cVGBowBxgBjgDHAGDhrYoDv+\u002FzZhzHAGGAMMAYYA4wBxgBjoPkxoOstV7ZoOUnHynqxjwRIgATOdgL0nwRIgARIgARIgARIgARIgARIgARIoP0ToIckQAJtkgALIG1yWWgUCZAACZAACZAACZAACZy5BGg5CZAACZAACZAACZAACZAACbQFAiyAtIVVoA3tmQB9IwESIAESIAESIAESIAESIAESIAESaP8E6CEJkAAJkEAbJMACSBtcFJpEAiRAAiRAAiRAAmc2AVpPAiRAAiRAAiRAAiRAAiRAAiRAAr8+ARZAWnsNKJ8ESIAESIAESIAESIAESIAESIAESKD9E6CHJEACJEACJEACbY4ACyBtbkloEAmQAAmQAAmc+QToAQmQAAmQAAmQAAmQAAmQAAmQAAmQQPsn0NY9ZAGkra8Q7SMBEiABEiABEiABEiABEiABEjgTCNBGEiABEiABEiABEiCBNkaABZA2tiA0hwRIgATaBwF6QQIkQAIkQAIkQAIkQAIkQAIkQAIk0P4J0EMSaNsEmlkAccFmrYXjMN\u002FcqC4vRm5eKdyq3+WEtfaIMXLBabOitla1WtTYnGrkwea218Jqdx08P3jglPFWW53cg508IAESIAESIAESIAESIAESIIE2RICmkAAJkAAJkAAJkAAJkAAJtCkCTS6AWHP34ft3ZuO1t97C00\u002FMxpLCen\u002FcVchJXYc9G7di27JP8cLLb+Cdt1\u002FD44+\u002FhGWeMXYU5CzDG8\u002FPwVsffoj33n8Pb3y6Cnn1RZD0H1\u002FFky+8hdfmzMaHy\u002Feh2F4nt2LLt3jmWZH17ut45eOFSK2p6+cjCZBA2yZA60iABEiABEiABEiABEiABEiABEiABNo\u002FAXpIAiRAAm2ZQNMKILU52LjwO5TEDsSMSy\u002FHzcPL8M8n58OmPKysQvG+AjgiuyM4YQCmzLgAMy+5Crd1Wo\u002F73t8lI9yoKk9FmiUSI2fKNbk+a1JvhJgNwP5P8MyXbky\u002F7nJcMakvDJt\u002FxI70EqB8HV5+YT2GXH4RZp03HUPdS\u002FD9wj38JIjQ5E4CJEACJEACJEACJNDmCNAgEiABEiABEiABEiABEiABEiCBNkSgSQUQR3Eh0gv90bVjD8QGBSJ45IWY8MUXWCMOVdeUIKVMR2yfMMQldETnuHCEBQchpGcS1qQVyAhNmhHBUZEyNwihYWGICA2ASXrzV3+C4mHT0D1YZHbuiS6dfLCnpBi5uzZjTYdzMDQmAsGRcUgcMRLWA6vx846leOVvf8KD\u002F\u002FcfPPTQP\u002FDWRius61\u002FHXX\u002F8K\u002F76r3\u002Fh74+8iYW78wFHOubP\u002FismTrkOT3y2E\u002FUfKhGN3FufADWQAAmQAAmQAAmQAAmQAAmQAAmQAAm0fwL0kARIgARIgATaLoGmFUBsDhgDE+Dt51PvUQiiEvYgKweozluDmsCBSDbUX\u002FI81eLzR1\u002FD47eNljMndIMTP8+6FeeOH4FYTYP270WodgM1xWXomhQvY9RuhsVsQnmRDaU5VUjq0RMNRmrGQKDUjdCoUbjuj3\u002FGX24fDltqBSITDLAMvBaP\u002FekPuPPiKYi21sLf243lb32OlBG\u002Fwc\u002Ffv4Wro7KR5vmoCriRAAmQAAmQAAmQQOsQoFQSIAESIAESIAESIAESIAESIAESIIE2Q6ChtnBSBmmaBqe1Gi5Hw3An7A4phrgdyF5zAEH9ujZcAByV2P76v\u002FB5r7dxX7LqNsLXry\u002F+sXoeVi5cgSx3Fj4o\u002FwSfFTqlMGJAdZVTDZLmhvqnmzQYTDqqKipwaHPCJTaYfDR4+enY9f1mRN36f5gcapQhIt+nFvmpaxB27jQMSgiBf3QoSrduxd70Qnj1HoFOZhnGnQRIgARIgARIgARIgARIgARIgARIoMUIUBAJkAAJkAAJkAAJtFUCTSqAmHy8YHTmobyqvM4fWwo2lQxH17A8bC5KwIAudd0uayW2ffkO5mEmZt83DBrUZkBweHcMHNwJJnWKcMRG+KGywoWATt1wYO8eTy9QiZLiSkSG+SCiYxiKdu9AteeKG7XFabCFxCDay4Xsxd9ic8A43DwkoF6+HWmb5mGxbSQmjUiQGSb0mXY5bhoUjJTVX+LhG\u002F6IRYXSzZ0ESIAESIAEWo8AJZMACZAACZAACZAACZAACZAACZAACbR\u002FAvTwDCHQpAKIHhaL7l19sHXdfCzZsBFLXv0YIf+4BN32f4EDMSOQqJx2V2HP4jfwu5dTkdzBia1r12Lt+h3Id7hRkbcbi79fiJXr1mP9so8w394bQyMMCBx2A4bseQefr9uIVfMWYHtRMPpGRSAweQwu9l6MT5avxroVy7Dih1T0HdEHPlmr8N4Xa2A2FmPLhtVYm1IF94HleOnBb+HyNSJl7Uak5B7A3t17kVVhQacBozGqQxkK6us2ykw2EiABEiABEiABEiABEiABEiCBliBAGSRAAiRAAiRAAiRAAiTQNgk0qQACzR9dBk3AqI5BqM4tQG23y3HP+V1QvLEY3YZ3rvPQaYMlfgj+8pfzEKDVoqy8HBWV1bBrOrz9wxDm70JZfjEKKyJx\u002FuUz0M9XTPDvjStungLfojyU6tEYPnUCOkR6AXoMplx3GTrWFiG\u002FxImYiZdjdM9w1OoRGDVjGuL9dZSXlaHS6oQGL0z4693obylAcVkVam0uuFxWVJYXIi8rF8EX\u002FRFTO9WZyEcSIAESaDUCFEwCJEACJEACJEACJEACJEACJEACJND+CdBDEnAOUxkAABAASURBVCCBM4KAVB+aZqcpIBI9h56DKdMmYdI5gxGtA4Hjb8Q5HbQ6QcZgdOw+FOPGjcX48eMxceJETBg7CLEGwBwQhb6jJsrcczF56rkY0iEAmlY3Laz7GEyaPAVTpo5Gn4QwKWfU9XvH9sbYidMwbfp4DO\u002FbCf7SHRzdBcNF9vjx4zDxnEkY3yMASBiGyRPGYtz4CTjnnFHomdAByd37Y\u002FTYMZ42dkQPBMpc7iRAAiRAAiRAAiRAAiRAAi1LgNJIgARIgARIgARIgARIgARIoC0SkPLFqZvlFxmLQMOpy6EEEmgHBOgCCZAACZAACZAACZAACZAACZAACZBA+ydAD0mABEiABM4AAi1SADkD\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\u002F2fvPsCjqtY1jr97ZtJDQkIvoTcRUERA7NcG2LG3o8dejsdy7PVYsYsNkaNiVxQRRUUULPTea+g1pJGQXqbdNRMQVFQCKTM7\u002F7kzyczea6\u002F1fb81z3OfZ78nyPUIIIAAAggggAACCCCAAAIIIGB\u002FATpEAAEEEKhhgcoFICVbNXP0E7rv1ff1zcTv9cH\u002FBuv+227S8KlpKq\u002Fhwg9kuew1i\u002FTKsJ+0KvtAZjmwa3M3rNDQV7\u002FT8mquoWjtbH02ZqG25O+u1102Tv+65k2tVrFSF47QjQ+\u002Fok8nTtQP332qIbeeoLu+SzeDy7R1+jC9\u002FtUCFZlPf3j6y5Uxe5iGfDpXhX84ufOAt1AbJg3TiO+XqnTnoT\u002F8KkjXovee088Ltv3hVFUdKM7cqq9GjlHqXhupqlWYBwEEEEAAAQQqJ8BoBBBAAAEEEEAAAQQQQAABBKpXoHIBiGVJER112VVX6V9XX6d7HnpKL798q0pe+o\u002FGrq\u002F4E4PyolxtWL1SK9emqdDjD1bvL87Qlow8ZW9apRWrNyqnqCIuKclOU3pRxXU+T4my07MrbpSXFSp9Q6qWr1yjTdsDY0u1be0arVm7TuvWrdem9FyVmsvK87O0ftUKLV+9SfluqWz7Jq1as1ZrzZh1G9KUW+KW323m2rRWK1akamN6RQrgcLoUGxMhp8OU58lV2vYCFWxbp+UrVmtLVoEqqpa8ppfNa1JNzZuVZ9Yzo3c\u002F\u002FR4V5qRr3apAr5u1w6wfOOkpytTWjFxlblyllWs2K8\u002FUEDguM2vOlrVavjxVm7Ly5bYilBDrVW5GutatWqX1Gbv\u002FksLvLVHa2sC6G5VdGOhfcudmKKuwIHh8fXqJ8rLSle+pmFmeAm3LzJOvKEsbN2\u002FXzlKCJy3Ta1SUUw4r+DH4w7IildQwRk5Z5v8S1P+qK3TT1Vfpuhtv05NvP6WN\u002F\u002F5EaXLJ5YpVbKTLjAle9ocfjsD5qIrz7vztysovlieI51HWpm0q9TvlioxXRFm+tm1dp1Sz99t\u002F\u002F2cYlkOu2Di587OUtmG1Vq4z1+38S43izM3K2JGjTes3Kye\u002FzHhv09rUgPeWnfvhV1HWVqXnZJvvwUqt2ZKrsl+b9wS\u002FbyvNd2Ob2byY2Gg5LfFAAAEEEEAAAQQQQAABBBBAoPYEWBkBBBBAAAEEalTAUfnV\u002FPK4PbtvssccostOl2ZP3yB\u002FSaamT\u002FhRk+as0IrJ32jsxIUKRA7eJW\u002Fprv+N05wVG7V0ys8a98MsZZdKW34aobcXmjemiLKijRr30XfaWFyuzYuna87M+Vq\u002Fbol+mbNFXpUpfeUiLVk6Xz9+\u002FZre\u002FGGxNm\u002FeoCnfTND0+SuVumSy5q8vkyd3k5YuWaG5P3+jF4eM1ersMhWmrdSCpau13gQKk0eN0ZIcVQQfZk0Fut82XUOHf6KJC9ZpzbJ5GvXht0o1Y1SYrkWTp2vewrXaum6qxvy44rd\u002F5VKco40rl2hR6kat\u002FvEzfTx9a2BGFc1\u002FW4++O0HzV67TjO+MwZTVKjThSfbKKfrgsxlas3q1Vixdog05EfJunacly5do9cqf9Mbb47WyIHDnv0zLJ4\u002FTlz8uUer8KZr4\u002FRRtKvJo65RRGjrya01btFKbMwq0bvwHmrGuJLhmybqZemf8epXmLNU77y2oCJGCZ\u002Fblh1\u002FukhIV+Xzyesu1ffU65XVvoTgT2OzL1YExAcasxZM1atpWFQYDiHx9\u002FeDLWlwcIZejSMsXrdCixatNX2P06XdzleMJ9Bm4MvCy5HBv1uzly7V45TrNHvOZvp6+VoHHkrdu0etfT9a8NenKy87SxpVLtcSEKKsnfKIPpwf+SsWreW8\u002FoHcnzjfhyjx9PeZrTV+XY74vUvrCCXp\u002F9FwTiK3QsukztL7MBDVWYFZeCCCAAAKhIkAdCCCAAAIIIIAAAggggAACCCBgf4Ha7DBw7\u002FqA109s2Fgqy1bGhtman1VPJ54\u002FSIMuOF6Foz\u002FQ5FzJkZmqjNJY9T3pZJ1\u002F8TGKSZ+tuVuytaMkX2sygn8yIL+\u002FXJmZO1SUl6VVy+eoqFk\u002FDTx1kM46vKEsJarnwLPU\u002F7g+apnYVr16tdOOZb9obnR7nXKuWevMAeqQ6Fdch6N1zsBjdGjbxup17KHq0Che0ckddOQxx+mUU05S74jJ+nZGhpzBP\u002F2QzMRSwQ6lzk5XlyNP0pmDTtPREYs1a80OZayZr2nbI9T9pJN00v8dp7LXntK0irxBwUdkPbXp2lcn9z9FA45tps9fm6zAPwXl35aqMmeS+p0yQJf176ztq9KVn71GXw35XE3OPktnnnW6TuzdRfUjPHI7WqpH72PV\u002F8zLdWLpd\u002Foh01iULNLn761R34vO09nn9Vfz\u002FKWatmqbtmRlaG5me514+lk69pAEJbVN1NrFK00oU6LF81aqXrtkOZv21D8u6qHYYIG7f1iWFWx1jyOSWSrw2eH0KHXyZI3\u002F5lt98cm7Gja6vp5+boASTYywZ0wRGPtXL3dZibZkeOUzYY\u002FMtTnLViqr2Kzr9yqmXSf1Pqm\u002FBl08UK6JozQpo2yPqfzye51q3eVQnTCgvy69oqsmDflKq8yIrFVfykrsowEn91bbVg0U8D7plP7Gu6FeeW6yikyClb4qTXGNemvAaRdpYHu\u002FlmzNUmn5en3y0Bdqe8F5OnPgCTr8YKfyi3c2bObliQACCCCAAAIIIIAAAgjUkgDLIoAAAggggAACCNSggKMq1tqyfoviYuJUlLNJ9VOaq2GEmTWukw49yFHx1xSuWLVv2U7JTnM8ppFapSRph7dEpZZTEbsqMO9dDp98Mc3V+7iBarxjrj4Y\u002FoZGTt2scgUelrZO\u002FlZbkvpr4MGxKszPUfNuzVUvsJaroVo2iTaDPMrNmKcZW1zqd2IvJUd7tWHBNH3+9Y+aM3uhNuSZxYryJRMI6NeHX+WtDtFB9c0Bv0stWybL8u\u002FQ9uItSs\u002FP0JqVCzRj7hY1Pe10NQvUb4YFnsXZGZr1\u002FXf6+ZcZWrAxU+UbTdBhTliu+mrbrKUSLSkiNkaNEyJk5a\u002FS4sIOOqJdPQUervgGalLfK1eztmpQL8ocilXjRkmyfA75s+doS9Nu6pBgDjsbKaVdexUXlaukxKuUbt2VHGmOK1rJ7fqp3vYNWrpopdbkp+i4Do0UFVFf7Ts01h5lBoOO4h158u3xVxeWp1RyuBRhpvKZNZse1EWHHHaYjji8kVYvy1BcJ7O4fx\u002FiD7\u002FfzLDracnp0M6HQ65olxyWCTeseurYoqEaREiK7axunSK0Jue3c\u002FsiW6hDwyRFmiHOhl3VM2arNkhyxR2jFm2bK8a8L0rfqunjx2vSpOlasClHEWu3qUCWIpLaqHGzJDPCqdj4xqrnsIz3Oi10d1OfFpHmeIQS2\u002FRT5ziPCdnMR54IIBBCApSCAAIIIIAAAggggAACCCCAAAL2F6BDBGpPwFH5pR2KjIwM3jwPXOtd94Ue+aK1+p\u002FWSRFxycravkMmYjCntmp5aqFSmpq33nJty9xiblib9+585aXlqZEjSskOv9wec8w8naUrtarQKb8JJxLaHKbjTz1TF15+knxfjNJcc96\u002F8Rt9u\u002FUgXXJWR0WpgZolJmnN4nz5dt2D90rlRdma\u002FdNGtTvpXHWpH2Gu2qJfvpql+iccpT59D1ermDx5zU1zc49cUa4IRbjMEPPBYY7tmsdnbvz7\u002FYlKiGiu+vXaqkvX3urTp6dOu\u002FgMtYs044NPj9I3L9WC8gY6+Ogj1adVI8XHWmYWc9LUs2sumfd+r1f+Bu3U0ZqvKdvM+Z1Pn8cy73y\u002F1m+WNTfofbIadFPCtlRt8pnTKlB29no5E5yKivXL6wseVOCR0KCpurZerzceHKnCg9qrZaNATGAMys2igQE7X7EN6ykub6E25xfsPCJt\u002Fuo9lXTtpdbyyet3KLlFS7Vt2UIpXQbp8ZNm6f73N0qWUzIduSIjgsGE\u002FvAw9UdFyeF0yGHORTslyytFRMo81mje9ChztWWO5WtTYaHpxBzWJq3d7FP7plbgw68vR\u002FE2bSotVPCrkLdeSwqaqIs56\u002FN7VdGyW2kbFmux1VTdAt4pyXJG75zDwPl3tWze+AOv5BR1Kp6tRUVmEvN0F87X0jyXrJ2XmEM8EUAAAQQQQAABBBCoHQFWRQABBBBAAAEEEEAAgRoTcFRqpcD\u002Fot8zU\u002F0P7q1D+x2nrod0Vrc71urOMUN0REKkWrTto27b39SV\u002F7hSg046Vd8ff5vOipO8lk\u002FfzvtaT1x+uS4adLE+cvZSx5TGOvjEI1X+\u002FGk674Z\u002F6OQrJ6q0nkeevK2aNOxfOvfGe\u002FXA7bfopqgj1FPb9Fy7s3X7TbdN3PxRAAAQAElEQVTo5H491efOT+Vp10s9NrymMy67SYOO6KB7v0tTyYS7NOCqq3TGmf+nTq2u1scrXDr6uES9f++jeuCOf+neCXkqM4lLXKNEtc5\u002FUR0vfUOLVqXqq3K3gvfQzc1zX2me8ktdatmrtw63Jurf19+iW687R+0uG6kd2vVwKcWEBk3XfqiHb7lZN7\u002F6qb6fVGjiBJkb9oXKKw\u002Feyjcf3CotLlGpr5Nufqq\u002F3j76\u002F3T+v67TZf95VWPXeuQ3wdCusMRTlKMCj7kutp+uHbRKV\u002Fzfhbr0n5dq8Lq2Oq5dGyW6s5TrDVZZUURUI6W06at6EdE6rElzJTvN4cXDFRX1iFaat78+Gx6q\u002Fqd01fh7+6hL72PVt0MDnfbDqbr1+sPMELe87lKVmHrNyuaz1Oqf96vtFbfrx3ynXI4N+ve5PdXjqOPUu09vJVr\u002F1rd5hcFxsiIV26y3si4\u002FQpe\u002FNlWljbuoZeqDOv+y83TcpaNVdliuyh0++Vwl+uKKV\u002FTYbdfqnJOP1Yj2l+qU+rEVcwR+mpZ8kdv05CNP694bLteJbQYq4q6r1cqcK86froo8J0JtWqcoecm7+u+tN+tfr32hxfOL5JNfZcWZcps5zHDTS5mKy8tUbnXS7c8fptPij9O1992j2+9eqbiEcnl350eB4bxCQIASEEAAAQQQQAABBBBAAAEEEEDA\u002FgJ0iAACCNSWgKNSC0e11klXfSi\u002Ff7MWzpik5YtStWLMXTosqWIWZ2I7nXbL+\u002Fr2\u002FXc0ZuIifXJxF0WZU4G\u002Fdrhy4L\u002F0zPvva+Q3U\u002FTO1ceqVbQ50exMfTRzkka9\u002FoEmjxumEYNvU79WLXTcjUM15s0X9cIb4+R\u002Fc4Di1Ex3m3DC71+s6TMWaPbzF6pblx46985h+vH9ofpi5ho9fXpzJZ79ganNr7y5P2vVprd1yUEtdNCZd+ird4Zo8CtvauzX3+uxS7tI8e008N5x8o+9QYec+Zj8b5wrp2XqiYhVysVP6t\u002FH15McTfR\u002Flz2isZ+8pldHfK1NY69UYzNk1zOixaG69JF39eGbr+m118eadR9UC3My6fy39PJV3c0782x9rK7+10C1a2iYUy7WL2t\u002F1mcvD9eHL\u002F5b\u002FxzYUzffeaF6NjXjzLP3\u002FW\u002Fqga5R5l2kupz9huZP+lQfvTNWY+46XW3jpUOuf0ujzjV1mREVT69KSgrU5Mzj1SilQcWhHtebOh6V6bDi886fjXqepqc+S9XKaT9qxprtWv7uteoWFzhZXz2Pv1l39O+tnTOYg130sv8LnZjgUoujXzDz+bV82iTNmT1Hef5XdVqiKcaMCjzrN++l58y+fHrzUWrdtaeue\u002Fpzjf\u002F4c0366Fl9Nm+czmwUpTbHPaGV7s\u002F06ktv6osJG\u002FTzDd0VH\u002FjjnMAEgVdCc\u002FW+4ROt\u002F+ltPT\u002Fsff2YW6Dnjq6o5rwP\u002Ffr3oQo+IlJ668onRujd4a9p6LCvTV33qbkcuuiNsfpH1+AQtT1pkG7u30NJlhTb5w4zZpL+N\u002FgZvf\u002FlA3rwukvVfU++ikv4iQACCCCAAAII1LQA6yGAAAIIIIAAAggggAACCNSQgKNa1jE3oPec16p\u002FsDoH\u002FyMQex7d\u002Fd7aWxW\u002Fm2P36N+9M8nF3w61LHOrXPv9+Mv5\u002F\u002FLkH5e0XJW44K+GluWqKDNTPbu3V6s9\u002FqDijyvucSQy4oAc9pjpd2\u002F3KHSPt78btJePvzu0L9fuy5g9pjVbv8cn3iKAAAIIIIAAAggggAACCCCAQM0LsCICCCCAAAK1I7C36KHKK4k87k7dcV6nKp+3Tk8Y1VBd+1+uk3u1qqZQo07r0jwCCCCAAALVJ8DMCCCAAAIIIIAAAggggAACCCBQIwI1EoAEOnHtZaXAcV4IIIAAAggggAACCCCAAAIIIGBvAbpDAAEEEEAAAQRqQ4BYojbUWRMBBBBAoC4L0DsCCCCAAAIIIIAAAggggAACCNhfgA5DQIAAJAQ2gRIQQAABBBBAAAEEEEAAAXsL0B0CCCCAAAIIIIAAAjUvQABS8+asiAACdV2A\u002FhFAAAEEEEAAAQQQQAABBBBAwP4CdIgAArUuQABS61tAAQgggAACCCCAAAII2F+ADhFAAAEEEEAAAQQQQACBmhaoZADiVWlpqcrdvj\u002FU6S0vVVGxR\u002FJ6zHmPvH8YseuAR+5yt7x\u002FPmDXwD\u002F\u002F7S6Tu6xcPv+fD6n0maI85Zebq0xhpUXFMp2YD1X9XKaXrx6hjXtO61unkf8bqZXZBXseraL3PpWVlZrXvmGXFxSqdL9Q\u002FXIXFWh7Rrq2F7q1a1v85rtQmJWhjIxM88pQ+vYCub2\u002FnlVRTroys3co8LXZ3XC5CrKzlJG+Q2W7D9rtHf0ggAACCCCAAAIIIIAAAggggID9BegQAQQQQKCWBSoXgJRs0ZQRt+qJiUuUt0cG4i\u002FP1ZQnLtLbE9cqc+UUvTR8mrbk7LrR\u002FdsOfWmp+vrV1zVvQ9ZvT1TiU9qCX\u002FTY6zO0YUclLvqboZvf7q6H50hF2bP03FMfakk15BE5o4ap8KrL1HqPWnLnpKqsdW81T6i3x9F9e1tsgoWNG9NU+mfDy9I0Y+QQfTl\u002FvQLZzp8Nqziep\u002FGD\u002F63nlhRVfNzXn6UZmvfl07r8P0\u002Fq1beG6\u002F5jI\u002FXPHwN4fuVuH6XTG1+hpz\u002F+SO++947e+PBnrS8IVOvTrCf7aeBDb+mNFx\u002FSf577SAu2mwV92\u002FTlcw\u002FrlqeGa8TQu3TeP9\u002FSun3LbszFPBFAAAEEEEAgtAWoDgEEEEAAAQQQQAABBBBAAIGaFahcAGI5FJWcqC+GztXW9MJfKy3Y+qXuH9NcCa4INT74GN16XT+lJFsqyt2h4rJ8bdu0UZvTc1TklhzNO+vUm2\u002FUYW0byVuwXblFxcreusmcz1WJx6vCrC3atDVThWU7\u002FwbDXaSs9K3auHGLMncUB9d0mHXqxbrkcAQ+Fil7e7HK8rZp08bNZkyRzDKS36OiHdnaatbelJatkr3kMZ7iPG3bsklbc8vli+lm6pcsy6X4+Cg5LEmeIuWYNT07\u002F2qhfEeGcgL37wOnSvOVbq7dkpGn\u002FO3ZyivfmQiV5Sptc6CfHBW7dy3qVuGO9fp2STcNOsQnn7le8qm8aJ2mbnGrc8sYRUcGD1b88PtUVpijtC2bjUWWisorLNx52cotKVZW2hZl5GZpxfwJGj1tllIzdyg3K1Dbzhrkl6ckXwX55YqMiVekyymnmbkkJ0s5gSSkeLuy8ivm9JeXKD+\u002FWF45FFUvWfUCA81Yb1GOthd4zDtTaWmRdhSUyGNM87OylFcWPFzxIyJJX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jeśli zależy Ci na otrzymaniu nowych treści dostosowanych do Twoich potrzeb, w Linkhouse zamówisz wysokiej jakości artykuł SEO, dostępny w różnych wariantach i o różnej długości znaków. Długość artykułu zależna jest od minimalnych wymagań wydawcy, którego ofertę dodajesz do koszyka. Może zdarzyć się, że dany portal wymaga nieco dłuższych treści, np. liczących minimum 5000 znaków ze spacjami, jednak zazwyczaj domyślnie możesz zakupić wersję tekstu w wariancie 2500 zzs. Poza liczbą znaków możesz również określić, czy chcesz zakupić standardowy tekst, czy artykuł w wersji premium. Standardowe artykuły sponsorowane spełniają wszystkie podstawowe kryteria SEO —  po zakupie i dostarczeniu wytycznych (URL, anchora, dodatkowych słów kluczowych lub innych uwag) copywriter przygotowuje tekst dopasowany do tematyki Twojej domeny oraz tematyki portalu, na którym artykuł ma zostać opublikowany. ",[16,48,49],{},"Tekst standard możesz zakupić w trzech wariantach:",[51,52,53,57,60],"ul",{},[54,55,56],"li",{},"2500 zzs",[54,58,59],{},"3500 zzs",[54,61,62],{},"5000 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6r\u002FcieTlOoRX7mjrRuUnLSNBuysb5hFQcielOOCr5p34Xxt97PYk46eJD0AFek9IIT7QbvUkOXJLKG\u002FXAqMwRn2KCh0siycWQpPXAzl1GZMhU3sbLvSQbh2cxhGOoOgpcYOWR6iIkUd1zMMzU\u002FS3KN9kJz3rCQqLTMkbvWXESycSZPJWfXm35+lE9pTLp1jQjfr0X8bNx9F6P0wRDbSZkSlcFrAGqQ8AKBT2xU7+d+CT9LIGCbk0r4r3diHNxvi3sz\u002FohlcF0sDfTLsRKJyuLP2M8WV06kknEGIbd3QhvMyCDIcSD7we9pDsutlFrtt+ILCjWwR6ksnUTD+nr3LUPrSImDM+C7ctkB+gbfJ26k3y5urs74VkiliqDKQmzPANxJK\u002FEaN20G92X\u002FbBKRjyXj1jZybDwL2UxMbB69cFSpAi3WbOB134JUN8SEgpcE+8Ap8LA18ryiOw\u002Fk7D14kuXLuGFF17AP\u002F\u002FzP0NFE87hw4czfP\u002F0T\u002F+EZcuWobOzk\u002F9PLIynsrIS7D+4sP\u002FYkmHMiXz3u98FW+IY6c\u002Fg2tra+Dx+9KMf8feBDPRXvvIVPP300\u002FyyzE9+8pOcnOWohMDIDLQk9RnviQP7EFzjgLX0MyoqIB563gt1Ic+8AG\u002FBJIUSSkVBipBYqsgYMCGh8HWs66igfAvnNPJUxaAVHI4+BRSlw+ErzDOWdSmcQ+HUofrGsMpVrIBisP5ROOuhU1fagf84BayqwoD\u002F1bt2DTCLJtVvLMzTN3PmTPzyl7\u002FE73\u002F\u002Fe7S3t\u002FOBbb5JP5FjzF\u002F84hcRCATI\u002FveC\u002Fc6Z\u002FUqDLV18\u002Feu0nMIYKLDfULN15Vw59osNlsYmgHnz5vHyjI\u002FY+53MyDLevkHil+jSr06Ygr\u002F\u002F+7\u002FndTIvmj3LIR+BW2Cg2QZeAs5njPklGYsn9guT\u002FaZ8z3ws9I5Yxw2s44jLIgvwCNw2fYMvTf8LW3P+n3+PAf+bt\u002FTfvzf9qL+smMI84W9+85v4JoX7779fTO1\u002FYwa4tLS0P0FOue0QuAUGWgd37CLcc4aBxUhZSq1ovt485p45e13NX4YYqmA3sI5DZS3TCyNwg\u002FpG4cxGmTpFDej+aPAwsXiUymWx8YjALTDQ4xEmucwyAjICMgI3HwHZQN98zOUcZQRkBO58BMakhrKBHhMYZSUyAjICMgJjj4BsoMceU1mjjICMgIzAmCAgG+gxgVFWIiMgIzASBGTe4SEgG+jh4SRzyQjICMgI3HQEZAN90yGXM5QRkBGQERgeArKBHh5OMpeMwM1DQM5JRkBEQDbQIhDyTUZARkBG4HZDYMwM9BtvvIEdO3bg+9\u002F\u002F\u002FrAD42dytxsocnlkBGQEZARuBwTGxEAzI3vmzBnYbDawP4gy3MD4mRyTvx3AuF3KwO1ehPItEaRvlwLdVuUYRmHSUXgfK0d1SwryISMwnhEYMwP97W9\u002FG1\u002F60pdGhAXjZ3Kygc7Clm6rhrHJBP82A27EH03L5nQHxxR6OF9yIGa2oUm20bdhQ6fAtQUQOELhdJ\u002FPT6RjCO6sRdUCDTQLqlC7M4jYUJ7KcGR6UogecMFmLINGtwi2rT5Er96G0PQp0pgY6Pfee2\u002FExlkqBzPSTF56HtFdbBj2jTvXgSikL2ykz4eExmcdQArHOGTbOY1Ymxe1a6tRXaihrkbh20q0tbXwtsVy5EZUulEwc3A\u002FE4L9BSd0xVnx1JkgGrZSWV4O5XTWBKJS3TL3KHK7ezoRRZCnBYfXGbs4hHh+GjjSvQ9uidNB8AOrLZrBWyrpiPOTBNk9EUT9c8G88gOsnVyo2hxkHCMLU+1o3B6DY2tkZHIy9w1HIHXIhjKTBZYVFPZ0ZPPr4eBdOIPa24sgGW7W17ybqzBjoRdcT5YtLzYsmRSCT2lR\u002FlQ9mto5JMg+ND1XjfJZNgQHmMCDTxahqKhPKClHdeb7q0HYeLot+zUfiMcFL8p42gy4hG\u002FuigQgtrOM11u2c3gfCRwTA53J\u002FWZGuoKo1lBjbvGhtcWP+qfKoV0bpCENxFtqhMZnHUAKG4OI8+VLU2NpMMNEBm+\u002FDz7WUFMWwSd+bQgEbvmUclQ\u002FR7T9XtSaZkCzIYKbcpxsgLfUAfv8bG7cznKolgeAuRXQvFWPck0NInxn7YBnRS0ajgURzIQOsY4kf96LimkW+C6lEY+4YdKUw3uB0gc7yUjWPOmGP6OPdL8Zg9SHuZ1UhpU+miTiCG83QWXwItPNRpMfcqGaKT8AABAASURBVA6aHPyHOXRnkhJoMpeh5pwRvm2mTOpIItp1LlTs3Ycgj9dIJGXeG4bA2z5YrMGC6tNHXKhlBm1+HY7H4ojHjqOOjYXTtXAdybpXucLDkjnnQc3L1IuVZjSeJb3xTjQuUwKpJtTsKvwlKCkP7WI77GsorDRAnSbHzaxDdVvhskgy2XsM9ctdiH6G\u002FjduDXS6pQG+lBrOE0nE491oXUV4H\u002FAjlEHHitbeXv6PgfN\u002FQFz6mkXCD++BFJTrjqOb0Tk3dCTlej4KdkT2EKAwYl+MySbRvFKB1F43mroYNRsSp3O8TN7bjCJBRqavBxo6n+aF0hfIq3\u002FBBdcLA3uz3IkQtFYTtLwEu0QRaNKisb0RjuVmWLe1omEh1fsYo7FggPPFRjRmgh16CEdwey00BzvQvMkKx64worsUcO0ZxkQz0wZPRh\u002Fp\u002FoEJaqayJwj3Fg38p5rhXOWA50QU+4pd8J5kRGAk+WU87QJeuKCNXZUwbt4H+\u002FQUOs4lIKIIjiYPjsYa42AeNncsgKg0uVJi4s2c51IjzJUBBN8kgnzeBgjE4F1WTaNNB\u002Fd2a7\u002FyBFsCfJp1qxvG6Wqopxvh3uGAAkCgpbBRH44MR3qZI6Hb4oF9DulV62Df44aB9MZo7HJ0H+g0rKcxwMZDUxjhHTpiS8F3JET3YZ6X6mHZKtiWYUrksY1bA61Y6ifDTEsCD+fWpyTnIQ2OZuSqBWVYtLYBEWm96VSIOogCNquRb3jMtlKjAYljIfIGYwi3kymotMIynalSwrzSTJEgQifolnN27KHXM8k75+8edDAPlI9naTUt5LefrIFm1iJYyNv3bawC89ALebMxjoN+DusEUkZ61EWbYZ8qPl8NovWEEQa9+Ey3+DkfXGvZcowLgQtUdkoD1YSL6mBcQF4C\u002FwyoDUYoI2GiiAkD3tKIHaM3B6ZzYw5ulzhEZ1PeGZVqVFQqET7Fun4Mw87vtAvlegdCVykfetXVkBeeeX3tSYK7QIs07LXVoIJ+UwCxqzEEvqfnvXWuhybLFgtqjhAPK39PCO7HLDCJkysQgbvSBy6njGVzAI4T+ZmMHG4ZAtxOC5iHrNvejDpql\u002FyCxBA7y1J0KM8dAtO04B2Ws0Rn5LxAacOQYeOKieln85pYFJgq6j3fOYwxIYiM+Eq2xUr1jP3Y0m+pY7i6xq2BRqkSarVSMLL0eu16GVCut8OUqXkAtRtCUOq1iB+oQcWsGkR6JCI1jjob1+kpLtk2imKqBhmyrhysv3RnZBkDwP6IP\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\u002FAdZaaKjLGClyxwUcO4zg33tpywzgi+NGoT9gU7Edpjhn66Fvp1zfAtIdzaAZAxVtCt8DlYfvkS2tUe2NuMKNFX0XJPJ7Sb62BSl8BAhlZHyyvOpWp0tIdgXGoEQQfhUMJMSzzcWRogD5thP9GKEE1mkcNBGNd6YS6lN5yEYPzLVlYJdREE5evtgEBPFK4lNEahg\u002FtIHXI3wG+H4g1WhtgxH3z7WQgiVqyG+cUO+JcOPBL66lLMroP\u002FWS1wqR62nRxyLEtf1oLP49tAv90Ei7YKTQo7mt8SjCGrpUKjh2mxBeVT2RMF3rikkb5G8Vll1E04hCPiQmZPJ6IRStfroGX\u002F5lK8PSxuxNHSR7SDQO3z2kUsYK\u002FhK6nT0cTQetAKyZikWuywHUhBv6MVbuZFg47ZToS7uxE\u002F5UetjmbTFbS5eSBBhD4nGehEIic9HUPoSBRCigLKOXbUrupAUxul9CihXaiDkmQgHlkDr4XeQAZdrCJPPtsBbi6rIaB4UE1vHznhQbHDFWtQtkALJbJHRudMPSquJpGrMhrloJ+pBQi3wfIjhuypNMLDdSPZ4kZ5VwOqplgQ6FJDq1NleFRKBeKUVyaBIum0mHOxEaal5Gm\u002FGUVruwnmh9UwmeNoaokh0q6Auc\u002FEx4y6UEZSIp+3BIHYXjvqL7GsY9i3WAPNNApPNrEEgC1zmRrICaI0LUvq029T9MyStURn97xAacOQ0UxV81KprjR\u002F5y9dKfA9Sq2FBgMf5oNxxOMUkt0FvoQ\u002FsFwuRb+tGXW0ZMptscAdzaUMHZ+QYRlnkfTJWsyYZqPBrYeD7fK3s027ELguQMH5YFlRjoqnGhA40oDq1Q1Ig159F1IlZ1v5NWfm5VatrYZtoQUNaQUcq01EBEwrrVAkyCurtNGrTRUqNpD1ftgB20yenLlENleAracZ11chfYzlTYY0Qfkyj3qmHY7pHOUdANskjGyg5YlJ5fBc08O22Q4DgM63aG2a7rmncbGJ1rpzfnakSCO02QhnC9+VAJoUQm0p3riiOAo3Lb\u002FUtou0NIemgzEY57Meq0bVMi0a9gTA\u002F\u002FSQaPXbm2BeKtQxN8+8eKoZNk0VGqQ3iqsB+I8YUKEnLnUVzNMb4Dkq5Jc+V0\u002FekBlVi4mG4efH7a5AxY+jUEzVw7zJA8ecIEJnmI5sYMsY8R1uBK6KaVQO+zNh2Fca+QTTchOCtKQU1JtgLKbpYYkZsaM18MdpPXoqzyJeoggfo8l1rvgo324NApk30jQSbyeEIHQjoCeFxGVmOBUwLmYjIwHvLrHfEi2wywtyR2BYbISClT5N\u002FOTEJFJpehqejJ6cNSYb3O4Fx8RA+1O73fzP4xS0XMG6NykreCqUoiOjZBoKsgydWKynsVJHbgyHpkP0Fji0RIZj3BroOL3udtPMqFbH0bzNAcdGFrwI0aBWrPSjk17TcaiGDHUNfGkzPBGf+DFZLZxtzWSkYwjSq0vTGRXMO0K0uSRgoljagNAOM\u002FBmE73aBJGcT975EQfUAjlzTV4VeljoORvlwTYFaZOwKwXe7F7woXoFS7OAbRIatoXgWZKE1zgDmrm1iJBH7d\u002Fcv1soKs0wvuxD9hcjOrjbPEg\u002Fo0GJRgPVveVoXnwcDUtZMQxUpzrE1xJNxYIRHU9m66Fe54Oni9asJxWhqITkFh6Hb6WCCQ4c1FTX1\u002FXwzS2h\u002FFQomeZGSVMADt7oqeE4QGXZrEFRURFKFjTD+LqEKTDc\u002FHSr3ag4bISK6qNRlcEztxnuR\u002FsU6dF9CO9Iw6EpgmqaCkUaB9I7wmhcIpa\u002Fsgp62tXXLhEMNuZYYI3SK+gKM9j0lNHW7oP3QTvMMzMpcuQWIKDd1Jn9NRXbo6Fwkf9FBBVmVSt6xV9YqVe7YFcC6UMWqFi\u002FnaSC5VAaUNrhWi2MwNgLRmio75hfTpEw9bthyKDSKbzN0v5KWQmNh6ISlG1lhlIP90Yjr2f0lwi8a6vJmROCr4+zkdE7341mttSRSRheZNwaaO26VsQvx\u002FuEVvJcWcUV0K1vxsXuXqFjXG6G82FqeUZiYaoZjdFugdZ9kTYtDMhSlTBsakb8uiCbPNUI81T0O6RNQrZRKAQ\u002FMpuE1AGFtF7wXwNXGuAMxukVqRvdrEycB8ZshsgcZCDd68nI7mWdR0ydTUbzMsnRa1ayuxsdu4zIiDLaW0RLxkkvTVSbcupRrIM9cFH4KWFvHzkMfCgraaJJks54knR2oHGZOsss5sfXrbsDnspMSYDh5qc0whNNIhmLIXalG\u002FGXTOC1zHSiUxyooEO3RmiD+Nk44UZ1W6OjVPEstaKZMGY\u002FgRRSaKDFewWshQS6JuB7rgHGLfZ8o00U+bxNESg1ofFsM+zz1VDwRVRAzRyks40wlbKENC1jsTUCM2pEgw1BZhAZJqeF81gYnmU6SEuCytnMaQvB+Zkn7xhC5OgJ69Q+hC6z\u002FAoHaamjMLVw6oTCyXLqDUGgWAGF0PMGVG\u002FY5od+jw3e8wOy3BkEAiKzvj1IjRSjfLXkdprgmtoK\u002F0re\u002FA+Sg0y6FQhkvOqDpvzsp5rReCqecSzieQ4SW7ICFOscsJbmiA0qI\u002FIxJynQieT1Xt4xS3LN+U6byCbdJAfMv1RK6Xs3wU9OQm+fwPMzZ4Ol5zgcvHSxHu6YkD\u002FvuPGJg19kAz04PjefqqSGfysEm5pe7W5+7ndIjmloVoUQk7zzO6RWd301zocQSmvhfMZ410AxJgb6gQcewDvvvDMq0Jgckx+V8J0qVKqEepSe450KycjqpYBSrcRwPHTcBccdU8XZdejsvQj3nDumRkNWZEwM9COPPIJXXnllxEaaGWcmx+SHLKnMICMgIyAjcJchMGYGet68efD7\u002FcP+Y\u002F3f\u002F\u002F73eX4mJxvou6zXydWVEZARGBYCY2KgWU7MyG7evBk\u002F+clPhh0YP5Nj8nKQEbglCMiZygjcxgiMmYG+jesoF01GQEZARmBcIiAb6HHZbHKhZQRkBO4GBGQDfTe08qjrKAvKCMgI3EoEZAN9K9GX85YRkBGQERgEAdlADwKOTJIRkBGQEbiVCMgGevToy5IyAjICMgI3FAHZQN9QeGXlMgIyAjICo0dANtCjx06WlBGQEZARuKEI3DADfUNLLSuXEZARkBG4CxCQDfRd0MhyFWUEZATGJwJjZqDfeOMN7NixY0R\u002Fi4PxM7nxCZ1cahkBGYE7E4Hbp1ZjYqCZkT1z5gxsNtuw\u002Fw4H+5sdjJ\u002FJMfnbB5LboCTnvVi0wIWI\u002FCehR9cYbwdQvWDRnf\u002FRg9GhI0uNIwTGzEB\u002F+9vfxpe+9KURVZ3xMznZQOfA1hVEdaUfppfdMAzx9ZUcKTmaiwD7wsZuHdxLXIj25BLk+C1F4Iwv8+2+6pzv+FWvrUcwIZQsul\u002F4tl8+XUgb8Ht\u002F6RiCO2tRtUADzYIq1O4MItbXuelJIXrABZuxDBrdIti2+hC9KuR5O1\u002FHxEC\u002F9957IzbOEijMSDN56XlE96tRBKhhWGPmNUoXh9CRAAJ5Qfjit6Q\u002FfSEI70bW8C74zqSkZOEuNmY\u002FvQL1hl65HTUIrfbBOVvIJn0+1KcewpfCBSpde9Lg+C+aU33bY8jvl2kkTgcF+bYo+C98k8iAZ0HcAohKX\u002Fn8mLI7AAAQAElEQVQm7YPpSyeiCPKYB0fc+RNt9ahvE0epVEA28LbSgGuTEkZwf9QD\u002F8IG1B7oo3MEKmTWggiMPvFyCNK3+\u002FLvfnBdgtr4Cd8APL7C3\u002Fvr4eBdOANVm70Ink7w\u002Fd27uQozFnrB9Qg6gRSCT2lR\u002FlQ9mto5JGhMNT1XjfJZNgRTKHgEnyxCUVGfUFKO6qNSfwrCxtNtCKLPccGLMp42A67T+bTYzjJeb9nOWD5hgKcxMdAD6L6xyczTnFUOy+YGtLY1Q2oUvtqJIGpWWGDJCzWZWTrdVg3NLBr4u1lnqEe1XoVF+yXgY\u002FAaVHxjsk7E69XUIJJp7BtZrQgadirgeEqfySTeUgPbdj+Cx4KZEIlJvYp1PA0qtoQRJ2PW\u002FMwMaJ4KkhkVxLmdFdCs9JE3EUd4uwkqgxcxgVT42hVDJCcflqdngwUNZwX2QfXRskzFNAt8l9KIR9wwacrhvSDIDefafc4P\u002F7nuLGuiCZa5NeAqfeQJZ5OHH1PAtMGBzj3+wesM+bjZCOiepf4ajyOeCWE4pgulMO7JTWfx43DyNAMqssNCYKZr+ogLtcwIzq\u002FD8Rjxx46jbj4RTtfCdUR0V855UPMyjRmlGY1niSfeicZlSrLbTajZxRHzwKd2sR32NRRWGqBOR+Ez61DdJuodWEykxFC\u002F3PWZ3uLGr4GOhNBaqoPzRDfil5Po3K4DTvsRuCRiQzfrq738ByJ72QccezvFL\u002Fgm4N\u002FpQ0rpwPFuol\u002Fv5D+hE9q6D1GSwUkvP+sZ91zkZZMBKxSpBrilxmY8FPp7tsxDTyDKe5DkzUp3mtWJHeihV6y2Jni3emkWj2WMKE+TLjSzh6bbYJopJQh3rdWDxhcbM6FuiVogXPCh9oQDoRMeOFY54T97HLZDXvjZXNMThHuLBv5TzXCucsBzIop9xS54TwqiBa9qE+py8mncZYQGDtgXE\u002FcQ+oLba6E52IHmTVY4doUR3aWAa0+EBPueWa8+2PfNJZe11IjaPXZor3aAS0gDguEbQaJHYmTPDHfpOQWuLed5fhUs9KYUYnhILPL91iOgUkP9oBIKKolCqYZarcx8nkx4VlOaGLgAGi4BinVuOKaSQJ8z2BLgU6xb3TBOJ5npRrh3OHjdgRbBt+WIJwZAt8UD+xw16dbBvscNA6XFaJxydB\u002FoNKwXx11TGOEdZGOQgu9ICMM+LtXDspW3LMMWyWUcvwZ6sYcMcyc8jwLpqxzCEWoCpREV\u002FGwrVDF9PgDXE+UoM1aj4STNoHxyB0Lt1OCrbDCyHlKsg\u002FVJAj4RRIg6QowMfxpGWJdreW7lMhvMFAseC9E1ezLP1tLPQ++AJy\u002FNAsueDhJKwPeYCuUmOzwH3LQONiPP0yUG4XyrE9wCPag0wrN07YkhJC3l7I0gs1TBdYBbWAF9schYXIGKxSFEWH+4xCE62wiDUqRBjYpKJcKnCCcpaYg7t8OF+BYXDEz\u002FoPpi4KI6GBdkMoPaYIQyEkbf3KJby6FfH+I9fv9KDcp35gyPJIfY2wCYNz5FD+fRGOKXAnDQG07FboGv4wUj3G9COC74YVuxCLUtogFPNKPmqRDSpQIZ0EJvoMliBJ68JDnauyw3NALJthqUlZRApdFAVVKEso0hSKMTeUcaTXsbkKZ2dD5jzKMIDzHE+Lc7HcpzB800LUkQx1mi0y3GCX1HP1sY05QETBV5znf266M8fSwus62wzgFiP7bwTt9oVI5fAy3WNrazDCVTyui1Qwf3MWFWFEkIbCbvsrQc2rgPNQu1qDkpUWjoTlNnHrSz9RSnQZ7xzNTQZMjU+AQyMjRipVO7qZP3sHs5D5i0cpUH9pkm+HlvPYnWVUri0sOzxUR3YVJQbyLDRN7+xSYnLMVxCN2GyNLZJw8pmdtSiwB51nVbHNC2m6BdG6ROSw1\u002FnlliiYvdFVAqgW6mhxlv5B9KlQppRgO9qq1l6+85YX8fXT0hNOzVo2a1WlAyqD4OHecEtsxVqYKKIM088xGaaNrisO30CB7\u002FsWaY0jEkLjSh9kUyzm1BwoQmsw21UL3EIfyiE45NjQhzfmi3WOC9oEbVygo0B4WyJtqD0K6yIkxeM1OfprX48PIqvj3YM0DtODWNZFJ4kq+3BwKs3bDETksHJuho8ud2L4Ils8SYU8a3fdh3lJ4fdqKGjUGK3uwzslcaI1VYtJmj7BWwLis0WRCp71lcDtcRNzlco1\u002FqGPcGWrsujPjZVtQt5OBaTOvMXYRSqQ42WjeqezWKcFMjWoluRQq+wzmv3LS5BvFIJBJiLHsTDBl7TiA2kAfG1sENtYhOr0PoJRPINoIdsd1GVL2cgqkpBGGzrwI2MnSJnRUoUpWhul0L+3Z7jiFhUhSKKfQ5NUv3UflD2LdcD+10PRyHfTAd8CNEfCVKDV0HOMkYKwYggbqMZZsb7tywPNcFAdJHGuBf6YC1VFQyqD4VVANnJipgN6r3DjuCi0tQ\u002FoQLDW9p4XrWBLXCADvlr7U6YZpKk9kxI8zk7TMJPijNsCyjSYDGh3qJGdqWEMiso\u002FUQYCYcbSeCiBBj6FgY9hUGisnnbYnANCMZZTLMz3eg81W2dNCKzhNOmkaB0KFW9B2FIVo2Y+1q3mCH+hZVKHbMJ25aBhErVsP8Ygf8SxXDLo1idh38z2oBWuqw0dtiP59lCE3j1kAnaNef\u002F3lOlxLqOSa4v2cGUiGEaZkCxRroF5tg0YvNWiwYkHQXc6W0KJsNcCfCkF6rOqNhgMyljpZHtDP1FCc9bOOBYni7Ax2Eqm6ujj3lhBSCz9jgS5GX3ObOLjPQ67llYxTKVa1k4JQivxKml+LoTnbiOG3WddPGX8WsWt6oiAzCrbgEeDuOvI6qLqNlG0kPsRUr6CKcap2O1sdToOIJCeAQPaVD2Sx6pHpUXE1CqiPoiEY56GdSZ4ECSrWa1uJygjKrF0jAtycKR+5r5Uw9Btanhd6QRDI3s7Md4OZqwXKDdNBdWelB57UkgrTUkX6hCiprAOmpWuhURORP1laEQa4upJHu4on0akrtSvvmoQshBLrNqJpqhGmhH\u002F6TNBmfssH8sMjH32L80guPB\u002F8sX24pAvPsaGR7HOv02WI8qIGKPV1JoZvdpdDVhIYXqGcrHHAsz+2bEgO7a6DhO1ifvpeiZ0bWEp3umqlqupJ56CJ9fIwuXSnwXUythQYDH+aDccTZZmayG73X42he09cODCwrUfTbmlFHtoWjt0B3VEod3n3cGmi1Konm\u002FS7YnvHSmnIQrt1ss0AL7YNUcQUH3woLyiur0XAkgIanbGigtjEvNhJRB+tTBHJbNSqeqEa1tQIW6giKdXaYiom82AarIgHvsgrYaBmgqrIGERjgWMn3BGIQzsQBC+8la1c7oD3LNgVD4LoiqDXUIlpshGNJGiHKO8A2CRM+LCoqgurJMDTLHHAtpQ6T4hDrEnRlrgvJ2LSH0MEvQwipqaM2qJ5oQEJMSx3xI\u002FBwBcoZ+WEz7LRB6D1HlaPn1FE3PGkzzDQBQV0F8\u002FQGeI7y3RDpc\u002FW00WlG1WJiHOpsd6MWzvzXykH10dLDMi0a9gSE9fE0h\u002FrtTTAvNfXJiYOX1szrzyignm+GkzZzdOQN5\u002FdZA739xOHZLuoiDamjdjhO2GGrpAdoYX4yjsBGP+JmE9SUZFxiRJDWy4N6E4zFlCCd1B6hc3qalKQE+X4rEUjsX4SioiKU0KQs9Eoymqdo3LBCicaURVlIHNiHAEW0mxz5bZpOgb3xJlJpoipgXGygewLeXQGh7\u002FWkENjlBXNyDDTeFUTVL7aA3YPbveCYGNLgdrtpmgcUtFyhJ56BToVSLTgySqZhIK4h0ov1NPbqoAWHpkP0GjgEey553BpoPOxGeI8ZipZaLDJWof6EEtYmP+xsxJZa4T+7D2b4UUOGuublbph3hOFbqQA7tN8L0UyoR6zFB9+hKFTLPAhtZ8abqKUmNLR7YC6OoGm\u002FD8GretgDAfTdQe6+Ggc7YgeqYaE8LCtqEEwkEWc9j9Zv6620QcjS93QAajv8ATu0NCmUaWagaj9getGTXT5gilgoNcJc2QTfEb4XsRSoVzfj+DwfdPeWQKOisL0E\u002FiMOsGqCJgJ3wIjmhSUoKiqCakManjY3dIIkHAc8SG\u002FW8LSSBc0wvu7rnyfPm3tJoWl3A0z9XivVg+pTr\u002FPB01ULzaQiFJWUU5mOZ\u002FDOatfBvo3WkBeroJmmgUrnQflhN9gQy\u002FIAhl1h0uWAqoT4VGK9Io0wlQpc2iVmcC0cTEuESVOx1AId7djrlpsEBvHKBnmQNoP5iVdMk2+3DgH1Sifs9DKYPmSBSkXe7TQVvUGxX1oo4dhshTA6qXw9Ebi3RihigHOt0JshHjHaJNZoNDC\u002FnOJT1KtdWZ2s701SwXKIxo\u002FSDhctK\u002FJMlU6451PsnAtlJdQ\u002Fi0pQtpUZSj3cG41E+CxnBF5y5Nj\u002FmWDBd2YAXfPdaGZLHQOQB0oevwaamlO3vhnx673CZh29fvhXqjP1VMxxoPmt7gyteZMB1DfAH8Vqfi2pm9\u002FQ68bFgBOGDBFQ0qZE82VRb7IDjcuyenl5umilTUJeRy\u002Fl0wnnTJO4SciexXBQMBrqZY3opLJ2X2NliqO136sSKYUa9m0Omixopu9hzywoYdzVgWR3N+L0mtUdbYR5KksXgrLSg46kmNflZtiZ9yyQgNn2LAbdHfBU5lRS4ul3V8L6ai+aVyr6UQbVV6yjiewiJEw7dhlRKDehvEnEuBjVKY7GpQIXw7Nzk2BwweuKo7c7Do61Q996zXHjYu9F\u002FueRYEepFa3UDv6lyB78IE+gboMpmybHbi0CpSY0nm2Gs1JLS3MJJN5OQTHTiLpgDPsezRYtRRtrDcz+LquBPaev084IIu3sfcuMzOa1qNM+Xw2hxyro7Yz6\u002FdnGzIQOaOGk\u002FQnPMh2UxUI+ytlmeCK0RzRTeB79NYbQfh\u002FY\u002F5lgIXR5YE3SUsfAHP0pE\u002FonySk3EgFFqdCNBszjUTf8+n2wiT8rG5BvnBOGxIHVr1gBpeg1Y0QH7Q88ZUZ4S6vgOY1IVma+oQhMJcMYkibyXnS\u002FdRzuJcq8LJUrW8nh6UUv+z8IeRTaZzgGKNY5kNm8ZnTS2XgqnnEO4qfynRjGAqUBzkAnkuQksf8XkeRoong4P1\u002FkHKaDlH\u002FfST+HDpgg\u002FGJL4GM6WeCdhJlOdJJs71knTQ05QsXksccE\u002FowzkkMuFJUNdCFUbmmakjYUYwit0oBe1G5pScZt5j0KVOzgEN6kG7dVkAteAIHzIYTSWjhzN68LsN1JSWNioB944AG88847o8KFyTH5IYTvLjLzHNVKDOFr312YjKS2Mn4jQWv88M6uI8\u002F0YnZpa\u002FyUfNQlHRMD\u002Fcgjj+CVV14ZsZFmxpnJMflR10AWlBGQEZARuEMRGDMDPW\u002FePPj9\u002FhH9wX7Gz+RkA32H9i65WjICMgLAZ8BgTAw0y58Z2c2bN4\u002FoD\u002FYzfibH5OUgIyAjKo68NQAAEABJREFUICMgI5CPwJgZ6Hy18pOMgIyAjICMwGdFQDbQnxVBWV5GQEbgMyAgiw6GgGygB0NHpskIyAjICNxCBGQDfQvBl7OWEZARkBEYDAHZQA+GjkyTEbi1CMi53+UIyAb6Lu8AcvVlBGQEbl8EZAN9+7aNXDIZARmBuxwB2UDf5R1gPFdfLruMwJ2OgGyg7\u002FQWlusnIyAjMG4RkA30uG06ueAyAjICdzoCY2ag33jjDezYsWNEf4uD8TO5Ox3kW1I\u002FOVMZARmBcY\u002FAmBhoZmTPnDkDm802or\u002FFwfiZHJMf90iOaQVSCK4th+XlxJhqvWuVpaPwPlaO6hb2mQ7Ih4zAuEFgzAz0t7\u002F9bXzpS18aUcUZP5OTDXQ+bLHdRtjTbvhWqfMJ8tPoEFDo4XzJgZjZhibZRo8OwzGQSp3xwbW2CuXTNCh\u002Fohbethj6fZQiHUNwZy2qFmigWVCF2p1BxPoxIf8YjkxPCtEDLtiMZdDoFsG21Yfo1Xw1t+PTmBjo9957b8TGWQKDGWkmLz0P\u002F55AlH01u0+Ivp3VkL4QhHdjNarXuuA7k8oSQFGxwarXVhfsBIPKkvgNO7uaULtZA+8eE5QAEqcDCPSpY+AYx3fsQrTc+qOLQ0iUDV0YqpdTZhn+KLK+e5rKEARfhrYoUj3El3OmE1EE+TyC\u002FTt8Rl8Aw8o\u002FRy8SQdQ\u002FF8wpByOmEWtzoWpzkD2MLEy1o3F7DI6tkZHJydxjgkCqxQatvhr1+6mfJGjstnhRa5oBzZNBZEZmDwfvwhnUvl4ETyf4fufdXIUZC3O\u002F0Yn8Y1gyKQSf0qL8qXo0tXNInA+h6blqlM+yIZjJHHlH8MkiFBX1CSXlqD4qjYwgbDzdhiD6HBe8KONpM+A6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kolei teksty premium świetnie sprawdzą się przy specjalistycznej lub bardziej niszowej tematyce. Przygotowywane są przez najlepszych copywriterów i wymagają od piszącego wnikliwego podejścia do tematu. Ze swojej strony możesz dostarczyć szczegółowe wytyczne, aby otrzymany tekst spełniał Twoje wymagania. Treści premium są również dłuższe niż standardowe teksy SEO, dlatego możesz zamówić je w wariantach:",[51,72,73,75,78],{},[54,74,62],{},[54,76,77],{},"8000 zzs",[54,79,80],{},"12 000 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b4Lmmh+F5eq6V70setL7sRvg2dSTCSmfqR2KaZJgOyqvxuxIOwTcN0JGHxYepeFGZiHX2kUFomw6arn7EbicRe9sGzbJuhLhwKXc1rGPHbHBsIRw7fEiIpONIJ5qKdfAytcETTULkdaHHupNkbEA\u002FTjPCdU6mGXRwjEqJl7QfxvdsKzznyAm4HYJjdRusW22l7YvUgdXBJh9i7D4zBNuSTgzcEJGMetCmd\u002FByJeNkSDIZJC6EEPqY9E2H0bvWizDDEuwnYmhXGwKfqIEa2CbJkQmdIx0UfLtscA5RmXj6ZhhNDoRYPVEfeEFH9xlIP1YOTVtFLErKK3EDUwKil6nnksFlacXY4C3nqa1S22T1\u002FVobDOuluojsN6PJ5EH\u002FtlZYTySoL4ygZ3UBY6l8TZXb6ay01UicXgfnScpPLn9XfOh8g\u002FpmM8gedEO3xAY\u002Fw3uiH52aVvRflRgzo0R70YkhmWZb8gJ6P8oNcRLPo3Ke0zCHh\u002F1o22aDvsMJV9SPkWKjCAO81FHODzlhfMkJn10Pvd2HwRN9sPyeHa6dcfRTRYL9qOEOHNHCvcPAnngQqYGZNwnUwAKwMoPCY6ucrg2hl3QJZ0MoMY3aTthNIxi7xORSCJ\u002FVw74lgjH+cQ8R4dEIbBYjDDvcML47gNxyTOrkcYS2u2BvFkgmCccRH1xb3AicG4GFjGgKKfh39ULzfgKRE2649gwikghAv8+G4ulrigYW89FWjJ3rg6F4xKHspE72wKMPIBbyct2DF+LwfNYNzygR6ziYfO+SAIToINxbXPBdiKFXTx23RDZFRtEM3+oxhL9vgAq18y2QIUlu7odvpx3uU2GMdJCBpo4qpeUnQyPhMHiBDM0nHgxwXEsSnP3wsReOcSciE2Pw7nTB+5NJxHZF0LkrhNJfNawlrlSjDecvBnhZvaHriG0Nw7Y\u002FSkQq0xse6IdiGDvggp3VxUUPsts8CE0zWq9UT0dl2rleCPsHECfJwiHznRJ4fdp3+hC52Av9XEsR0TCCpj7499jhOhpBaH8TGSbAuN0Hxwo9HIcGMfhnFmhX9cD90gAGhmVDQevUx8+64NqoQi1sjdtJ\u002FgSF11U0ILkQOmySs2ygdhKR62kS5zcH4eEDEStHNSxk0fKL1oK+N0nvWjf1zUE4XwLPU+226UBArgsftYW+2wcxsHSEY+faE8DkzxwIHvBDoLSk8lVpp7PSVsH+pgvxo8fz\u002FTj8Tj+0u3vImkTh2RSG88IkAgzvA2OInTLAd2AIGTBaBD3jEQzKtMmQBQM7iZsVbQAAEABJREFU63ifg8X3q22YyasceNcM52Yt0Ggm7yKOwJlUUSnJEC8teiy7Nb\u002FhBsjLjrP4C0EEOsh7zfOH4DT5YYtH4F7JGOYIKhOcGw1k+N2w5HUwGS06u\u002FR8KQSpMQzBiv6tDkTPsQ4dRviCE45XiW+pEz1dlIdR1nFSGBlKwf2GmQh6OA87EVrfhNbXyBB9oofn+9TRyF8Kn6Myt6uJRz7UVti6EojlRoZrXlheBwYSg7AUscnciF0IA2TMe3d0o5sHD4IEX\u002Fwqa845rupXJm\u002FeYEZBtRrWzVYU\u002F4RDFjimB5B43wKJL4Za+dZv9cF51owmYyc8705Cv7cPFqreWWk1GtEXjaFvDeb8MWMvbuiEsbHAauhywBCn2U0hiu70VbAmEh0GqxX6Ih1GkwkidUSB1QUNtInTvTKOhOeBIA1BcSRuUHnHzbAW19OaPkTifTCSzsJRgY\u002Fq07GxwFHxbr0bgyoPdMvWoftIEOg6zg1bEa98q4VzlxXB00HwFnYmgNQeF8xUnjmxnY6iZ0OAvPzjMBG\u002FpFAPfVE71+v1EKcZhZUD5HVWwoLR6wssTzXbJg06hbowoG0tYHrZUFC+jPLHCkoxTNdc7ZTYCke7C274EWCDPjlswdMW9GzVAtciCNNbj841BVb15gCSQ3aoGU0kR+so1T3vS3R9NwJciSHXHQtSi\u002F\u002FuiVpFEEdHEFQlMbKbQCAwhq7pED1BI2MtoWIa8yKW98M\u002FnsHQjwJwvGmHKk\u002FXQb8igZHRMlinRcj1zTkz6TS\u002FYqkeBo10W37WdtiAs2G+Fpvt6oR2rQWmDwKIXoogQobMxAWkkTp8zI\u002FUlePop6bRs4oToG73YfKzNHlDrRDf7YTGHqQ8aKChsqcyEo90prxNSXf8rKbGiRBGLpQwcRI7adQqGDZ54D3gzYcAzTAiO\u002FWMPGdg8snbcvllbnGqNC01dSCcHUEkHz1HvtVm+BJZpEe9aJ0aQCdNG9myD08rk5VTmd+lSa2DSEsYJVJTlEZJhPRQGWuJBqp7+U66MEO0RI0msDIZYNvnzePoPRBAJBmBazmjJZGZwhw\u002Fia+8PjOZOcQaDXCGkkhPHKfZFaVnbMXBK5VlVBtdcJ07Dv+tBI4fRX52qKF2kKyBbXS3BYEtIRxnDkRl1UWxrByGKlig7h\u002FL0920zeKEmK652mkxP2BAz249+t8PIzM8gMBmF2FLHM1q6MQ0Sls8xbOD0RpNcBX1Je8xWuJLDsDM6I9YqGGYRT76W46NYCAHxqlBuG8PwF+lYXJsSjqXlrwICwb2muGNU6NtR9HPCO+5CCwfthbWbZcbYb7hh\u002F9j2TSLUQROp4pkqtyusML5aRA9p5OwdWgB8u4720PUiUMwdhRVW7sL7lQ\u002FLFsHYNzlBHGSwgT617bh4GUVtGuscB92wTAaRhwmOLYn4TsURO4FWeaMEy7mgefK8bwDgYkBiLQ80z06u4ebNjkhDIWQVmuh1VJQ0exA3wbfDUq2jsNE8snDXgRpqYGzZ2g6d6h0eUCzKYDEOyKchtyarqlmvhNvt6HtB3Golhph3eODa1UI4csAT+udAURl6HHbj86GNgyULF1RLm5F+ewkx0Yx0HbYYR72ksGSY8UEDu48CN02K0qHoGpYMy1AgtpZvqxMx6EhmDfTQMvrQkBgNA01w5GCKuqG3uSjdxlSeQdORCGnjszJTjSYBlDaciS+kvr8mAbNUSntamdxtJvW2ocgqg0w0\u002FKHZ0MC4WhBs+TFytLU7lx7UujvcmDA2APnUim+JrYf9cDygQOhoybU92PlqIbFHBqK+ibL0920zeKUmK652mn5oKvdSuV+rxfmQ3G4+MyVNLJlyfYhDJzM9SUR0b0voImtPzPa2hA5QdRPqf5Zf0qfNEP3htQf2Iv8MHs5TmoeheOJqoVga2Sjdri26iWjwsEww7kdGPqwzMuVleg3OKE+0IImXSe9LJEiuRdxJQ41X0OS4vJntYmM8wj0B9rgOEOVQQ3bG7IitLYJmmU6aF70QjQZ8uzVb\u002FSw0BJDaMICC9\u002FUTQUrLXuERg1wdBRLsZFai\u002FgVB1\u002F7kygGOCn9kfUamq5SmgYfWj\u002F0kikATLSm6JtyQdNENE0DNLtE+Gi919IsSbKzaqkdI+O9iFnNBcME+ffqcUR2xWDWkTyVp0nnAt6PwCt76jJX9QuTP5yBawmlTfKa1V4Y7PYyfhW0m0cQ3h1D5\u002FqDSIi1823Y6kXbh2ZodDroNC20Nj0CL\u002FPUWFr7ErBq5Lwu64chFIJraWly0cNm+K40QVUcvdSJkZ+ZMfJyE9W9Dk30gm1k7XmEv6sv5qL7Ata6ZaVYExGGN9sQWUseIdGamloQIB0j27WMxOvCHaeOqKF865qg2wX4LxAeRGX11HfFCk2OdtiAsVEXJElikA\u002FG57st1yfVieGAAY7NMrHKRdXhhnfKDb2s2zbhw3E27aYhx7JNDe9qyotlALnFKQO9y9BeSpTODmtgGzoxgIw4AqueykXl1u0OV8lJIZqVoxoWBa6yu7UOWru1oYHK0XuOaCxPd9M2SUX+YLpqtdPytJlgsx2u7QnEm93IzVxBNeYMnofhMLUhHeFBbdF6xY3YUTNJaOEMjkB3SA8NpzWhlWxF5H07VIjCS7PehKqkVZLM4j2qG+alLkRmArA0lhbOcOA6rlODxgo3Jhm9mLzSjUh2BtnkGE0xZYKYQnLaCr6GJEeVyKotCNByRaBLzalqAnjyzgzSN5MUxnB8aBKTe6QOrt9TuOfMRSeWrxnBC4Mcp9o8hhmWv7L8pz9NQS+v\u002FcmsfCkjRnkQEgLS2SQGN0h5QaOBGkMSMxSXuDmDmZsjcK6UpWhNcGaCOix7pHLH7sTQt0oFFMcTzbB9BElZd5b0BNh6PcXXexi2jyE5k0UykUT65hic3w8gl67l1EweG8OeGGYu9oG\u002FgGyskW+1GT72Z42CAOHTLJLvWyCXFjytbBoMh2x2Er4OmZIvUxxjo5bSuoT0Y\u002FUWy1K9JRJI38nyziRLSwzymfPJeKQJjzzWjL7EAl8ijXSC6mGGykYdMq9DLlP6U8q3kEX2ZgD23KDBaLTckM3REj5YnmcKy4LMN\u002FNZEsLNNJIhJ\u002FqGKB3evvRwT8wgsIFkits2kwkmkU+XPHVDI\u002FHQYfhuBNk7hGHIRWaaItiRSSK13A1XO3sohGrYsjpk7StJ7Z0HKnNJ\u002F5BVlLT98jwVYyHzz7pQPxu8OYOZdBK+9RK1atvM17fEx84snxwb9sACwyjX\u002FumZl69KO0WFtAERqZQIa37mSkrYwdpnIotsrn0StrxN52hFbTdLA7OJNZBLYwiVvL9izIs7VDfM96hcqfxfP9wjhXejhl40lP9lSLE6VTMZ1uKI3H2jCupm3NVvlu4UGZhKGivGq6BqrsQ8R1ytfJN3oZINTLmWWXnNMWTSaNrrkdYDc3FlV5VajSooovhXNQ3GRPVQVQeVibLOuGaHCrTUzZwvW8ROCqqVvYir9LaC7lIG6anwFwbSc\u002Fm5ZrnLmed6rpCniuWdQ8+9y5Oq\u002FnbKZuTyX61UzF6tOiqjZdJNcO+z19XuKqb1EEbeZ8PMXoKk5L9++PJLL9KLhoGHYGQV3l2HpnY\u002FjDusBU+L4KkWTyTp+LLP5M307TR+2bmoM30BA99qQtt7Rri6pBlXnYILZ2N\u002FxfSepeKMYuFK65X8Espbb9Yq8CVO9Of\u002FaqUCeV5R6vV9cBX9Jce8hB9S5vtsmA3wCtfhrXdN9T6DpKK12Jnglz+y6nee51PgyJulBqNa\u002FH2G5aFQz6bKuSWre5MhPVw\u002Fy9IyVAQu\u002Ft7h3mitqYXWTUfujNScUdSUvyvil1Deu8gvW3rkS6J3oeNRFr3PhvlRhk4pm4KAgoCCwP1B4DEwzPcHOEWrgoCCgILA\u002FUJAMcz3C1lFr4KAgoCCwAIRUAzzAoFTxBQEFAQUBO4XAtUM8\u002F1K70vTG697w\u002FSFZ\u002FGepVFtE\u002F6FZ+0BS6bgt7ag56z4gNO9++Sie1uwTt5Yv\u002FKHCFII5TbUx+It590j9QA13PJjsX64YKEoPTaGWbXUXOeG6QuFErhnaVTbhH\u002FhWXvAkiqwfZDb+E7zwkO5oXw1QNSrLfl2kqz4IYJsYUN9FJezmkYl\u002Fq4RaNajtaMNvDndtbLFoaCqYRavhhG6ksmXgj0XNv2maLZnwqW\u002FQXw4jNLNrDNInGVxIhLngojfEvnmQsHhUGGj+akEwsNBBM\u002FGkSp3qm7HwTdKJ1pmOqeD0pOPzOUQ2MbiocuUN66HdMg0IJdWEPz\u002F5m\u002FFwTYxZ0kwQ2Gaz4bpXDflcZiVJZ+AdFOFNisNiVs6i6kaG+7n8l2EkSRV4SwWNvW\u002FlKISF7NUoxVw5PU4HEQoL1ugFWtiew\u002FELxJ+Hxf2hUARnpw3kwD\u002F8AHHg+pBFMA\u002FmgAVdGvaYGgGz2vsdhq5DeVZXXBZLjMbX7ZxfPhqBqyeC5ux5\u002FCZXa9cFz8RvsNRpKb5A53Yc3HdVWuXsk6SYIfG0IaSdsIiWWBlZW34NnvIhVw5GYYhJKhJShT2zNq+9MTOHM\u002FcviN1tQU5X+WY15RlKVHg2BbXB8Wxg8dXxpz1qXygtsHYWci1l2Dxxw\u002FyepguFiSci+uO6eJ9lCnJh+r1WFO2UQeTyQBNY05RdT05jpLrInyoaphVt4Ow7RpBrluGD62DbcNxxOVCsj0T\u002FJ\u002F8Lqpvep1EaLcN5pfb4BhNQrwRgGOZDt1ve9D2ci\u002FCt5OIHLJAt7YfCbkz8Y2wdTYMTBD\u002FFR\u002FMBjMcr9vg44lmEGKbsW8cQOw2NfyjZryw3gHHJh9iLE\u002FTCfSbmtC6L1RxU\u002FmSDcSv9qPt2daqG6bzfCyxzXuz7pI0WJ5ygaWnMaLihvsl+RYQ2NiCtkO8wDnpwpXzamCstJl9nhaEcFsA25RfY8phK9WFY2MbWraHwDftf9OAJk5XAReqfETguVgdHyEQwT9wUPzRBEjpsXor31Ce2S6O74vOihuesw3zO00G6LcOICoQNy9X9XotgAPE3jXD+zGk37UAtY116OXbvFJUagQ928IQm6W8FdolxRdtrM\u002FSL\u002FkwA4mC5aH4QwQsjgdJly+uQmbUhp5hubdMh+H9lg2Wd3L1GIW33Y+EmoR4W2hDxQ3\u002FWTqmpqptGFzWWLkdker8IW+0b3ixDfwjFkTgmFOb7qe+lZzoh22JDt2jhC\u002FRKm7WD6m\u002F6bcO8f7EP35g6EV0CsCUgOi5ENim+6HTHtg2HUSE4hl2rO7MRxMQb0fg7dAUPjoxR9lqyvLy1NfPKXePxFHVMONVB5xRGrUJcCCKUNwOu4Ge+cbicYwNt\u002FE9cKtvei3hY9gXQoRvYB5A7JQZ\u002Ft0J9Fwc4xuq+y7EcbyxF\u002F3nGG9U2iQ7eh3SZujEP9oJchAYEfiIGsC4E7EEk7XDfSqGsdfE\u002FMBRc7NuSYN8pnXBN3qhOSXwTb\u002FtO30o3TBdzsc926yb0qux4X79+Sbv82QPepdQB7\u002FgkwzDr7kAABAASURBVDfeD6NX3sw+9UGONgj3TjcGLyQQ0BNmbwtyuQFhtQeTOdkoDQJLetFzMlX9IwK\u002FV99HCKQEDIWPJkgR\u002FGzc7oNjhb6woTy1Jc+mCGpueL45gHR8DH0dWr6he++cHwtgSWnRubkNIyHJGKbGQ9BvsSNCszdGFceDiGzsRO7\u002FFovbZfGm74y3NKTIITDDtzr3IYJSau6J7bAWGQ2Dzwg+ppkPpd1Czxz9S2MYMVlhbk7B\u002F4anyob\u002FufoNVPkwAsnWaEe5fBSuxfURhff1MJzUplnfch0Yw2S8B5HXXAhNA8btg3wD\u002FcHizfpZf7vYg\u002FAFak9bXPD+ZBJj6wfgfJdKxDa\u002FZ5v7n\u002FDCRDMJ84kAnFo5Zaq72Ck3pH51HKq9\u002FWD7v9XVzqvIypr5pS49nHNxn6obZphg3RrB2DgV8KMAQu096O9SIzROXsENWuYw2NHJKoNtpQn\u002F7E2vSYwd+uWMid0BKvKeDatoqtgsPQNa6F8EstQ4wDbCLtskGyvtcMr\u002FNShEw0D5ZuwbnTDIqurfrDuGcPnG6mor8humV8jH3W3WTenV2HC\u002F\u002FnyTR3ghjJINyRuN+c3sY+NlNKhh3WhFYiKB3M+6wQJV7gFqmNYaqOPRfGOps8pHBMjYdekRHKfOWOsjBGA\u002FPfRL2XWOwPAVa294rtfr80rmg4+2wwo9N4YpjJ0GrIeccFwI0VAAhM9F4NxkyustbpdYRnnnFjVPzt\u002FM\u002FhBBnlR684qVDB8Zb2rL0Q9DMO\u002Foh7U5hDB1F4Hy0LK5E1qa24WpP1Xe8L9C\u002FUKNwocRarcjzPpRmXL1QZiHRAs6i\u002F9teaUVjpVxJG7IgtNRFG\u002FWL0RpkJkKo\u002F+N7vzHCQaiKGlPqfcc6MYgAvIOgExTcd1hKeUBWRaNeuqxmixXIJ\u002Fq0SOzLupLDcMMmDssNF2JIh4Kw9JlgrbDhuTpMRrRw1B1sYbGys620tTP3vSakeYTmtV8k+wkNeyCWAZpeU2vSa2j6VGyQGJ3mTTS7EpBo1ahvs26Nai0AX4mQ0rYIecjp5dF5QOjNZrgOuBFfvP7OTfrrpyeyGciQP35lnkzUkPP50m+qahHzBVKZirBFmB7CavUGtCQyT\u002F3U+kjAqzO5\u002F4IAamo92imep4HhhXLNVVWrlzaSy2wkX8WvhZGMGtFJ73wtawNIPBRnGZFDlhfyTHWf1WTt1\u002F6IYIqso1mWDbQ9P5jmk2OWygtLSzWJIZGBUTHVbCS9w+wtmCAbV9R+zkQkDf8J2rNNsxkk0iVFF1Erh2h1o9hLqZR2rdEZIt0lW\u002FWz\u002Fob1roK7Zza\u002FMBZAcljZimlW3443gAGTzlpwJGiap3nVY81FN0rPTWSeChINQ0zOhywjHppLdYIy1rK7wpqcEKwsCE9RbFDu7UHlvJNrxlhPkFL0+b2IXiP0PqULJc66UF\u002FSnrQdthRshn7NE3tDvRDJksbvc+xqbykyYRZG+AXb5gu52Mhm3VL+svPFdIr2nCfTYHn3GRcVsl5q2xmz2nF5ad3BM43InBuljsS6RjafxBsv2a6BYjuPZwseJHtrgofESDOFVbU9RECYq11sEGA0xm+NTY85zxFp1nlykThOcQmx0VM+Vs9rK8nEdwdQNJqAZurmTvMCB32IGS08M885VnrvNFsCpR9iKC6oGWjpSQtfYcVwpkeBJI2WJYyOdYWaAlpNA01399ci8KG\u002F5ijDTPZJEo2+i9qR0x71cAwL+lbIhI\u002FcOIgzZSsbB+Rj6j\u002Flm3Wz\u002Fvb6AgijVqwTem1z6fhX6+D6yxLhfre693AO7SEsZQ9zx3mV4\u002FV9d0rPdVTeDgotQ0zeQGdRvIClnXKjdoA2+YYQgJ5H6xCIf+a7XDN2vRaptV90YJtkm0+1YKmJh10Gg3MExa4VskKqBGxzdgDRmkzds0SMxLrXfmlDMy1Wbeshl3YRuO+kg3T9YWlDOrOLB+GeW\u002FWzTRXDjy9ahvuzyPfvIz7EpU3s+d6RLh0DdAs06BB54J4OILBDlU+U3a7Fr0vaqBj9CUuZIhe+JwRm\u002Floyz4iwET1NFtKYO6PEDDeSoHkt6lR2FBeS\u002FU8UmXD8wryvFyZOT4WUJDTkzFMjCZg6dDzSNUGGwyjIRjIaPKIeZ9UKP8QQVUV7Z0wUlr6DnkwXGWDPU4vozdZIeUGNTf85\u002FVbY8P5mu2oaqYYgWF+HuYPW6W+1dSE1g\u002FNOH\u002FOzfNVcbN+1t+COnh5e9FBQy\u002FLx7oi8G+m9kQvVvtpSSZ2wEhtifoq2YeB3JIIS65SmGc9VlLB4+6VHq7s4T3VNsxQwR6cQfGObMZDyfxG7YViiZi96bUe7tzG4znGss21WTTbVSy\u002FAbfaDF+C0vtUgJBOY5JeGvqKdKjbfZi8M4P0JwLS6Un4OnSAVg86M1XSRu\u002FVNuvmHPKp0cC\u002F45bbMD2yPoiwMYJI7osbPB9ZzGuzbll1xQtLL0i4ZZNI3KTyFW+4TwIGvhn+DJIJKtfNsZLN8IlccnDebBqzNrMnLgPblJ\u002FwSU5QWneSGNluoNiiY5UTYzeZLNFnkhgro6crfESASbOdwGp+hIDV60wAFsbMg76k7mdtKM\u002FwrbThOcmy9lC+yxwv80yW8EkiPQc+WOXF9ZnryO9oSE7D2MwM8m2MTFGtdlmcfvF94UMExWUrvqfMU1ojlNYIM170CBjhTc7kP2bAo+S2kGZtvHzDf2KQylrUFphjwr5uQrSaH25g9FyYVR9E4JhnMZNOIJGeQTbug1lN8XSwcs5Q20wWb9ZP8ay\u002FFT4gkUXkgAlchOufobpIQpIZ4x\u002FGYHpK686CQFG7kMqWrViPNWV5eoF8+6qlB4\u002FIbw7DXGcpab3peK1Nr+tUk2drVtGQkH+SbqaGYGto4Z9vkjb2punYaT+ELjM1f4lFOpNss3RXfE7dpBdYxRHsnm+4LSJ6QYC2OYlY+TfDOJ0xVggVaBXTKBZtVNXccF8qF+r61eJVqcmrqaGloux0GLU+IlBD3cJJFTCsrkyFBX0soLrCL5dCbYGKX5qHKx680OQA++4hr6PpDP\u002Fupmm9ubQ\u002FkKy6uVS07ieVGnM0j1mqeF5mxS40QnWP6vFe6VloOe6v3D0xzPdy0+uqxSVvxB+1YuxlaSlDp6GljqgT4UPmqiISQZhjw3SaFQydh1OrguZ5FRb2myuNhWl9kFJf5kcEHmQ5H+q0yNuPvA95OYqWCJ7VwdMcQHCn9qHOtpK5e4\u002FAPTHMbKr7IDa9Vr\u002Fi5d8UTCfiSCRpShRyw8TnVrWA0cM114bpKj3MtAZpfB4L\u002FOnnTmOBmu+NmL5kaaGSTtVD8hGBSnl7nOK0m+nFJVuOiicgfJbF5AkrtI2PEwJKWRkC98QwM0UPMqjUWqgX6tw+yIwqaSkILBAB1fNqzPu7hAtMSxF7+BBYlIb54YPxS8iRkqSCgILAI4uAYpgf2apVCqYgoCCwWBFQDPNirTkl3woCCgKPLAKPmWF+ZOtRKZiCgILAI4SAYpgfocpUiqIgoCDwaCCgGOZHox6VUigIKAg8QgjUY5gfoeIqRVEQUBBQEHj4EVAM88NfR0oOFQQUBB4zBBTD\u002FJhVuFJcBYHHGoFFUvgFGeaf\u002F\u002FznOHz4ML73ve\u002FVHRg\u002Fk1skuCjZVBBQEFAQ+NIQmLdhZsb18uXLcDgc+OEPf1h3YPxMjsl\u002FaaV9KBPOILSjFbYPclv+P5SZXDyZEuPo\u002F1YrukeLPs8B5acgsLgQWJBh\u002Fva3v41vfOMb8yop42dyimEuhU142wyn6IV\u002Fi7aUoDwtDAGVEe73XRCsDgwptnlhGM6SKouYziD6o26sM+igM6xD95EQBLGMp+gx9XEQwWEK5xIoYRMFBPc7JD3LWtG5P1hTD1dJMqEjveh8mdJ+uRO9ldKm\u002FMVPeuAwt\u002FD8Ofb7EZc\u002FUcd1LILTvA3zr3\u002F963kb5RwOzDgz+dxz\u002FdcU4qxiy0L8VkGDeC2E\u002Ft3sw5Ee+C9nCgR2J1dU947uihVZU5bJ368wNYTevTr0H7NADSB1iRpvWRmDcmOuRCsuP6YSCMuy4fJ9pUn3rCPPH0fBVxcpDyHwTnQ2jsx0qZSYiiPE0wjNbuh5fUHUlX6x6lQIB98KFeWDEUUIZz3o3BtiD\u002FMLS50YPCTAtT86PzmFe24EphPoN2nQtsuP8NUUUlfD8O\u002FtxAtr+1Fhx3PgkgdtJhtsmyjsDiGZS4HpWfsCbG8NSXpuUdt6y8b1JMraXU4Eskzn3n6ELlHal0Lol9MuyGQQ2qZH67aDGBpP8PwNvdWN1hcdCGVQ8Rd6vQENDWWhqRXdZ3I9IwQHpzsQQtnvWj9aOO0FeC6V0oQjLVxvy5GKyJQylz3N2zCXyT+gxxh8rGLLgi8uJS+e7YbuRRo93\u002FbD\u002F95BdBs1WPdeDlSBNyRWUf73\u002FFJF6noQlSu\u002Ftqyk\u002F36dU6f9CG52wc6sMiWSjIcQOlcUTntg2yc15tgxG3rfK6IRXyznBWSo4SxrgyeahHhjBD3kyXSfLfFNSHvZMSUgOuyFY5MPMZmUONIG3WY\u002FeS1JRA5ZoDEVdbar\u002FWhbZoP\u002Fhohk1AuLrhX912TBhaQvi\u002FILGfXAhwlk+QM7pTBkbUHPFTP8BwrfRWGUeoN+JxmEHx1HSK7neuUUvjkQOOtFLzNAa7yYzM5gJhuBeznJkAHu\u002F4iuxcd0FD3rD1Y02OJwb6meO2mMbKGOcKkX3rPFSgr34rBHlunDeSGJpHAefWuITjKeYbm9X\u002FGh5wOywGorBieIJzmJwS7SmxlCz9EEMVc\u002F9OudcG6nsNkErRiH32rAnP0or07AwY0exO9Re1skhlkqveHwdczMzORDYAOLTyFwxI+M2oXzrKHcmeSfFQrvP444I3\u002FUz0cy8zFJNh20Q5UZgJdX5ByyTJ6HCh47jdgieQvcu+ReZJA8zTASU1wAIvtS87seeN6t4F1KLIiMh2HvKhge4\u002FZBDJ4oBPcqwLzDAb3Mb3qzQGN8zpckgvBeL6I7w4gcdcG+J4DJnzkIk0CZByrx5s9aC\u002FoOFXRjOgTvPh0CF0fg3uKC70Icxxs9yHW20KFe6E7FMLLHDtfRCOJHVfAckzzS+aSf97oreOT5vEEN897jcC7PIHYlBanLiUjQYJSgPgf+Y89BFM8a2JQ5\u002F9xshrU9iNDHnPnLOD2SaQq3MtAu1cKyzQ6DioqoMsG8lq5US+k0u+aCSO9OLBjIqGA\u002F5EbZR86QvCV5kfZ9fZKeRjWsG6W+EDwntSuU\u002FUKjQR5j3++FebkW2uVmeA+7wLIRHJV82QTxMM2GfT44VxGP1gDnMS9MAATqpwm6Vjvy\u002FWsogshhluMM\u002FMPhauyz428chG0\u002FtzqzafOMWVSGGckwBnasQwutLXmGBUgdNobwOKDa4oCZ1VCjAfbXCVSaHodvUGVEw8Rnhn2jZN7UXQ5YCaTQuTCda8sSg3xU8NiPxZAc7ZGmaHlPvgch5qh\u002F1EMe\u002FDrydsmD392J1iVF3qWsERAgTBjQujofUXp0\u002FeNjAAAQAElEQVRDyxyeH5nRt1VbiL+dgH9\u002FN7p3dKNQfiAxkYDJZCzwvdwG83g07wkXCDXubiQQX2mGiZwLiUuLtnY1IhdZMxeQiBtgfjlPhNZkhjoaoVLMI33yqlqNLoRvixBOO6Ajjzw\u002FBZ1OI3GNwJtO8BmOcQ+tN94WEPyukXvuiWkVMqM29AwTD8vgdBjeb9lgeSfXEaLwtvuRyGdRixYa2BIJmZ\u002FJKOGuEdDvHOPf+RvbKfUn1o4TvAq00Oc+vkmpZEadcJzMQLU5gIGNRQSi8aNRxS\u002FRi1yY32duS6OumEnz59KTQP2FxVCfoe7N7nhYppcclwmiU4SQSNAZMK7M5Y8el8o8Vyd5e6WYe3+stMNO7U34gY07gnebwKIyzIm3uzGQ0sOoiuHgphfQmV+uAPTLtHks9CuNdE9me5ou\u002FNBClydTxRKAyNPmkmUKLAhwTz2NMTbdghG+fRbo90xK3nvCRzGAeosPzhXUVGkwyMCCQTbd+jQC3\u002FZWiJ+UGwgRYlEeWCrFIXWSPP43XTA3FmKHdnuQaXfDu8uKzOEX0PZ2zmgWePhdsxpqeWEgdfYgN+TMmEvhoDR4oOyXiEFq0oV4tUYj5zFBnmshnt+pNdAQxFRaMto8pnAqSr8QSZwXQkhu7odvpx3uU2GMdJCBJuM7tG8AiRu0TEMZSH3Qg94lZGAvDMK9043BCwkE9LSkQ2U1bXIiMsoGWgAfhxDfYkcLPTMUcGkMIyYrzM1Ekw8tddpkprBAIkcrl3uIQOY01dcVUrimF841dGVHJgTX60PIqOwIvGOFGrN\u002F+g0O3meEH7Si5bVudNvbYNgmeb2zuR9MTPRHlA9yerp3dGLdXmqMIG+\u002Fy1xf4o2t8Ax7YSDTfy+WNBaJYdbBzNZ+3olh8ieDCFwgY0fGNXx6DKkcbNPcSvCnVCofy5\u002FZqWAEUxBya6OMwMIcsoyFBfYXFJ0fkMkdCsO9ksVQmAqh29SL+PI+hN+3gDVC\u002FQYnTI0Ur2mCrt2L9Po+uDu0KP2panyhIoHjRwH3joJr0LprBJGJEbjbDdCusuD4B16I7wepGTRBvQRVf9q1LngPeIsCGfvnK7CTEVZViJaiyAhXJdZOX5KXzvqtNHCdNaPJ2ElLPJPQ7+2DRdsEExlYwwoH3Bu0iNHyjnmDGQxH8J+aprhWPivAK1Y4L4whTANa9MMQLfP0w9ocQpiqW7gQQsvmTpSjzFUop\u002FuCQGa8B612ZkzJUfnADclHzWDo9U4MsSWMoQFYCxVZmocVboTDbnKygMQozSxPx6H\u002FvhvmUq4H+iSco3zQeyg\u002FvcsRGrWwnoghsKFqw5+VN9XKPgS+TyjQkobjSALiLI76IxaHYRbV0K+3wE5GCfwnG4PPMshSc2ghI5m4EIE0EQIm4xEARhiWA\u002FoVRrqn9Vf2woLucCuGmAgYVhvoSY9assRQOOjll213HOotYwhsVsvxGYTecMCfoYZJL0WMjXL0Sjci2SySFwPoNQiSd3+SrIdMzl9UAoQK0RgfwICxB86leU6ol7fB8HzhGY25BqNFyyqa5k9RoXLkq3FalmgBNRGgWQ2tVlsU1JUHBMKp7XYaOQxBv3g8AeMKpkUPoymNdDFxIobEaj2lMUf6pCd\u002FqM3wJbJIj3rROjWAziU2BKe00Bs0eRaNWoUk5SMfQTeiKCfcaIZlA3nWH8cxNm6B9RUtLNYkhkYFRMdVsJYNfmyJR8o\u002FKVGOe4pA5kw3DOYBcgyM6KMZYt5ROdsLxyhLSkRolwG6ZTro1nrA\u002FE9coReyy3oRZmQK6nZ68czeC\u002FHZaBaRbTokKR6N7FQeSI+exZW1Q1r2SLNoPdHpqluqpTOQmRL5lZ+mMuAtSKuHDtV\u002F1lNJJJMU0lnM3EliZDuzEdX5K1GMB0bQR3Ynsc8Gb7wSR31xi8Mwq0SE99qwztQJzwdBDO13oJfWlfUdFjIMBti3EYBnu9EmT4ls74pQ7XTC0kggrHfArkqhv6sNDpqmdLb3IAoTXJtZLRtqy5K4dETRayKvmAyDq4PyMkwv+ujlX+qkDZ0fZKDf6oJ+guKGw\u002FzlX3RXExqeaoXvMyMce8l7JiWTn\u002FAmR3e5Qw\u002FzejXCUQGlvxQG9vnheNMOVREhfoiWYHaHwRsY6MXXaT+EtUYqP2DqctKLv34kWFucziB4yAdxoxWECur+aTthXT4A35kMFxGvHKQXpFZ0rmePWnR26TFwLCj9CZ2YwMFDQ7BusDBi3ekn3m5D2w\u002FiUC01wrrHB9cq8nYvcxX5E1uuSB72InhbjrodhPONCJybJV\u002FKQi+IQoc9CBktfJlH32GFcKYHgaQNlqWyDL\u002FEETlHmK3mD8rpniFAbe9IGzRWP1JqM45PROB9RV3QPp3N32dupZBiIcUaJosW6TlJrZfurx4E\u002FzMzC724p0d2ZC5Q\u002F6Ebs6mVznSIGbDZbyoj0oOK+ouJrtSXj8rtkLX1o\u002F1gvo1pvRkqohrX2\u002Fg1dEjuD6D8vu3lf+amomUJI\u002FFUO1RqreTAqJmmalxzxDcaqd\u002F0Ub9MYOg0H47mEKhMXhyGmUyM9+IY3CtiOPi6DY63ItBvp6n9fgMvlf67YRrdjBDkKZGmy4fwIakjo9mCgXEfrI1RDNE0JXTbCGcwCJfciWvKIvdLI8nsFb1wOmi3wbaJwrEYsreTnEE42S3FbZJe\u002FpkOhOHrSKPf\u002FAJ0q3sRJQ86sHd2kzBabBDeofVUrkU+XTqO\u002FpQbrnb5Wb6YDkfQl+qGrknDgznuLJSx3YuRtSNoe7aBBgQNXFM+jMnYyOJ1XLRwnfRB3KtDQ0MDml4egflnftibJVHtTj98U73QPUVpNLVSeufh3yw34DrTN2z1ou1DMzQ68m40LfCtHoH3VUl\u002F\u002FvzqcXojLsKla4BmmQYNOhdEKvtgRy6tThjpDby+Q67fVTbY4yEIm6zQ55XQzbgf\u002Fc87YV1B98pxzxAQ6IV0y96opE+chLdDL3nFy6hOyXHAhoD03oV7wTPS\u002FU\u002FsEv8qH67PBGBhT\u002FSyjK9Jk0Olo6Wt7tdaoeNrzFY4N2sZB4R3zdBRW7GS88MitFs9cNIYIJ62QcPa4VMa2E6LgNoJT+4lOXsHs4a4yTtvaaK22tCElv3MQJLB3G0mwt0cUfSTcye9q+mGv8ypyGteQ\u002F2RLWnkI+Z\u002Fs0gMMxXseQt8F9NSRc9kETthhbaR4tnRqOXrQVneGLK4HnTDRBXISCyoX3Fj5OaMJJuOYbBLqnhGwxyynIeakvTyb0bSwdI5ZSm8\u002FGPPPEzS4EESahPcoSRNh7LIsqkavRw0F+UHud+rHhzXD8Are6k8mir1uuCFNOTwGOnUaKAB5Trpo0Eim0WypIxqmI\u002FGkL4j5S8ZdMKQw0aSrnymdb7JXEdhHCudGPmEpnGsLNkYfO1Fmc6lz2gM\u002F6NmFKh1pk8eli+eRloQIHxKZZDX5MHyMeHOG1YDDbrJOzNITiQxa0rZbMcI5WFkswrSjzpccgaTe4rNcgr+twZg3ufM65R4lfNdI9CoAftzOR6evxtterjPReCjmRguh+AfpXn\u002FCit54AHZGRBpeYriYEVPzug2WzBI71mca7SQal8F7RpqsxODsDTn8qKX9RqgbpTi1Cut8LHllrsepAWEyblj\u002Fw\u002FBQvimpL\u002FSObekUYlWT9wT9TApPAtEoFEFldSCqijQwvmOB4k3XAhlqrA8itEEikruNLWKp1rglDJxxALP0rGidwG1UlFo80FAL\u002F+5XPJmkv\u002FZXMmVBuuKunJedNHgy\u002FmYAxMkZ4MG2hkK2U9GaHkr12HYUhSg2ulCbtbGZZZaMXgxiZwTlrw4COtSTimcuN5J5ByVdGIE7lcKbkSBUbqznJrhDpf0fxFSXOnZglmOGeWX8zOngu5nysvWaIRXkPSWOg2lmqs9zdswP\u002Ffcc\u002FjVr35VTV\u002FNeCbH5GsyPTDiQ5LQSjciiX60NT4k+Vn02RCh2xKGkPPGF315HtMCXA0jLOrhfsP8WAIwb8P8zW9+Ez\u002F+8Y\u002FnbZyZUWZyTP6xRLpGoVVqLdTNNRgU0jwQUEGtVaMejxzK7+FFYGUfJmeu8\u002F\u002FifXgzef9ytiDD\u002FNJLLyEQCNS9F\u002FP3vvc9zs\u002FkFMN8\u002FypT0awgoCDwaCAwX8PMS82M6969e\u002FHDeezHzPiZHFegnBQEFAQUBBQEqiKwIMNcVZtCUBBQEFAQUBC4awQUw3zXECoKFAQUBBYlAg9xphXD\u002FBBXjpI1BQEFgccTAcUwP571rpRaQUBB4CFGQDHMD3HlKFlTEHj4EFBy9CAQUAzzg0BZSUNBQEFAQWAeCCiGeR5gKawKAgoCCgIPAgHFMD8IlJU0HncElPIrCMwLAcUwzwsuhVlBQEFAQeD+I6AY5vuPsZKCgoCCgILAvBBQDPO84FKYHyQCSloKAo8rAgsyzD\u002F\u002F+c9x+PDheW1ixPiZ3OMKtFJuBQEFAQWBehGYt2FmxvXy5ctwOBzz2sSI8TM5Jl9v5h4PvgxCO1ph+yD1eBT3gZRSRPzIOrTuCOFx+v4AlN8jg8CCDPO3v\u002F1tfOMb35gXCIyfySmGuRQ24W0znKIX\u002Fi3aUsJCnxQ5QkAF454AXNc64TitmGYC5N4e0xlEf9SNdQYddMta0bl7ANHbZUmIAoL7HQWe\u002FUEI4gJ4ykRAekNHetH5MqX9cid6j4Rm66X8xU964DC3QGdYB8d+P+Ll+SvX+5A9z9sw\u002F\u002FrXv563Uc6VmRlnJp97nteVgT3cj172MUQGdKq0lsVrIfTv7kb3Dg\u002F8lzOlqpksVRT7iGKliqwpW6rp3j5NDaF3rw79xyxQAxCvhhEcDiJ4SfKeU5fonp7DV4vKOpVAmOIYX\u002FhaUTzJY1pEYlySCY4LKKMyjtKQ1xWHnCLism6mXwo5miQqpuIIcZ7Q7Mae1xfErLxJ4tXPqRAOvhWS85FjEyGc9aBzbygXMY+rFs4TPghveBCdnoeYwjoHAgL6TRq07fIjfDWF1C1qD2\u002F3oO3FboSmZNHpBPrXvgDbW0MFnrdseGFtPxK5uqiHR1aXv8gynXv7EaI+kroUQv\u002FezlK9oBnoNj1atx3E0HgCKepTQ291o\u002FVFB0IZVPyFXmcfbS0LTa3oPiP1CiAERwOjO+gOpb9r\u002FWjhtBfguVRKEo60oKGhAS1HhFJCHU\u002FzNsx16LwPLCn4v6VB66Ze+M+OYewIAa1rQ\u002F81KSmRfWn3xU70vu2H\u002F72D6DZqsO69HKhSQ2IVxT6gyCtS14NcZ60tK+m\u002FX+fUaT+Cm12wM6tMiWSEKAKHHLAdi9ETkIyHMLDXhp7RJH9GhhrIsjZ4okmIN0bQQx5L99mc+WUNUoe2fREkyasYeeMF\u002FtXhHFVSUHaeEhAd9sKxyQcpxRh8hPHAuRBC+RCDnDpwtR9ty2zw3xCRjHph0bXm66B23srSrfRIRj3wYQLZPC2FIWsLeq6Y4T9gycfO62aFC561Azh+dl5SCnMtBD7qlwzQcjci7EPDd9IY3EACGT8GRqXWXculLQAAEABJREFUJg73opcZqTVeTMo8I1vUwKVeeOW6qIeHtJYc4rBH1tuH80ISSeE8+tgXsUmvZ1hKG1d86PmALLDaisEJ4klOYrCL0s4MoedookRf+YN+vRPO7RQ2m6AV4\u002FBbDSj0r3Lu8mcBBzd6EJ8uj1\u002FY8+IwzDcCGBgHtN+PIc0+ApkchAUE3BmBSp1C4IgfGbUL53kjmOSfownvP04cRJYbkvnYdf7BxXTQDlVmAF5ekTnZKrIkLh2p2Z4kjdh5D5d7kEEEh8NIyF6DeI2833c98LxbwbOUlCIyHoa9q2B0tB198Nn1MhUwbh+Ee23+EcJ7vYjuDCNy1AU7TdUnf+agsgckL\u002FOaH70XXAhf8MG1xY3AxHmaxvcjkBufCmoKd1oL+mgg0Bdi6M4E94lBDOaDE0ZIv9ChXuhOxTCyxw7X0QjiR1XwHItyYs28cY7CKe91n40jU7Uhq2HeexzO5RnErqQgdzswzENXqOPJ6thzbobBo25F8zMOQAXzBjOC56Q8crpyujsEyNgKySQ5DV6YVKSqUY02k4FuAHFKqpfkLYE\u002F2\u002Ff1wSDzWDdK7TxXF\u002FXwcCVFp9BokD\u002FZ93thXq6FdrkZ3sMuqmUgOBoC+yWIh6Vu2OeDcxXxaA1wHqO8ElEYDiJB12qH6U253Q9FEDnMypSBfzhcjX12\u002FI2DsO2Pz45fQMziMMxLjWijCs7cEMCqXryVAgd\u002FqQ4gXy9MRlu1xQEz8aDRAPvrBCpNjcM3ACEahggz7Bsl86PucsBKUqFzYTrHUEuWGOSDeZI22DYVhWMxJEd7SuM29SDEDOFHPdC9uA62feTB7+5E65Iiz1LWCCqBMGFA6+p8xJw3iYkETCZjge\u002FlNpjHo4QARSViSKxtg7GR7tnR2Ia29WFEF9BOklf88OyQloWC+eUSAYm4AeaXyftg+iloTWaooxEqCVAzb8SbPy550GqkAeS2COG0AzpT8fQ2jcQ1ApBNWU0aWiemdcnbAoLfNUIj86luB2HbNQLi4irDhwjnDfIgTDHRw2b4PynKo4HawpXJPD+xKMfdIKBSQ6slg6fOcGdl6IgNnfvI3KmdcG\u002FWSpobVfwavVhofJnbrOeS8c6kOQ318Eic8lmAMMFuqc9QlbI7HpbpwXv2BNEpQkhQXuhqXMlj6Y6OpTLP1UneVinm3h8r7bCvol79A5s0o7jLFBaHYW40wxt0Qn3aBg2t2TSt9iDREcDAZqkBgH76ZXKjYPcrjXQmHyvvjWmhy5OpYglA5GlAbVlSRf55YGaGPO40xtiUDEb49lmg3zNJcRSf8FEMoN7ig3MFVQ4NBhmSGWTTrU8j8G1vhfhJzpQwfSyIEIvywGJqB2YYyzia1VBDmvwLVwudAPyngloNZFkal\u002F209s4MbSH4L6PKbwi9+zMw7\u002FLC3ZWB19AGackoQZ5rmYhaAw3BTCUmo11GK8pbMUW4EEJycz98O+1wnwpjpEOEQMZ3aN8AEjdoCYX6VeqDHvQu8SNxYRDunW4MXkggoPfA9jYNx6864IzSGvYU0xpFKG6H3UDPfFkrjrHhNljbVYwoBa0e+k8zMkpSlHK+FwjEaNnLBsdeGjyhh\u002FNDHyzNkl79BgeMdCv8oBUtr3Wj294GwzbJo6VoftTDwxkf4ClKLzS7uUPSiXV7qSFCBXuXub4cNLbCM+yFgUz\u002FvVjSuBvDXF+G7wUXvSRzWvwQu44jJlxH7B0r1GcdsLCOmtNPL75yt6lUKnebvxaMYAoC78R5EjCHbI6T\u002FQVF5wdkcofCcK+UY6dC6Db1Ir68D+H3LVAD0G9wwtRI8Zom6Nq9SK\u002Fvg7tDS5TiQwVVzrstjq563wT1kqpENKl11YkrbfAe8JYEWy7\u002FJVKt6P0wgsSHbphpGmjoOI7AARF+vmSkgUZVwlz0UDtvRYzQb\u002FXBedaMJmMnLfNMQr+3DxZtE0xb7DCscMC9QYsYLfGwJQh1XlAN60Yr98oBE6xbIxijWRI+CiDU3oP+LjVC41TnN8IIGezoLIc6r0e5uXcImDFAy2Ujp\u002FpgVgv0DkiPno9k7SvcCIfdMKqAxKgf\u002FtNx6L9PbUom80s9PJzxwZ2Ec5TX91gIQWjUwnoihsAGKkSdWVCt7EPg++Sp05KG40gC3GepU7acbXEY5vExBKFH7wEXjMv1MO70wbMKiI+GkaL4FjIyiQsRSJMlYDIeAWCEYTmgX2Gk+zAi7GUE3eFWDDERMKw20JMetWSJoXDQiy\u002Fb7jjUW8YQ2KyW4zMIveGAP2OE76y3sIyw0o1INovkxQB6DQIObnoBnSfJcMhS+YtKgFAhOk8vudGiZZUKmSnKfC6evOT4yhbo6VlLU3ZVJoMCNYH4RQNaXiSiSi1NP9kUVA5qFcWXH9Nq6NcaoC4aMAqDB+FuSiOdQeE3EUNitZ7Sr523ggDdqc3wJbJIj3rROjWAziU2BKe00Bs0RJQODWUueTstPchnUSwkbO6w0MvJKOKhMCxdJmg7bEieHuPLVqquTmhlGX5hSzyrWR75k3K6WwSmMmCOT2ZKBfUqM6xbvDj\u002Fvh1ABv4Po8j91O0+xNg7Hz7TzCKyTYckIzaykxTq4ZE42VkHnZ5dy9ogLY3wlqInOpF1S6XaL+knlGfeemj2pCOeaof1VBJJtn6ezmLmThIj25mNqMZdOd54YAR9y4HEPhu85ZPYyiIVY5+oGPuwRRpaYaApgm8\u002FTW\u002FJGxbGB+C\u002FAqhfaqFOaIB9GwF4thtt8rTJ9q4I1U4nLI1UkPUO2FUp8qra4KBpSmd7D6IwwbWZ1bKhtiyJS0cUvSbyihvNcHWICA\u002FTiz56+Zc6aQPzoPVbXdBPUNxwGOzlX3RXExqeaoXvMyNN9ZyUGjD5CW+Wkjp+1sO8Xo1wVEC9P1OXk1780ZqsCPLyMwge8kEkT5JKD7xihfOCD\u002F1XGJG6yRkvfKIVVhq0iLu+ozEOL2HdO56R+MUEhk4JMK9hWGnR2aXHwLEg+As7oh08NATrBgvnrZk3ziGdEm+3oe0HcaiWGmHd44NrVQjhsmUV0yYnkoe9CN6WZEDrys43InBuNksRHQ5YyLB7zhlhWUtRKyywCkH0nE7C1qGliMIRj4ZhMBoLEcrdXSGQouVEnY6M4N5wXk8mk+H34hQ3kcDVg+B\u002FQmbxQ6JQe7xAfQOA2dRKZzrq4REzfBBIZUQSUFF\u002FMdGV+vJRuQ1OUx842g\u002Fm25jWm6EiqnG9jV9Dh+R+AhGJt738z9xUtCxRtSWQrEqtlRwYNdNEEQs5Go3wDveRs5LA0Gm2HLIQJcDiMMwr3Bg5YYHqTDdaqFG8YO6H8GofQvtZRQH674ZpdDNCkKdNmi4fwofkTtxswcC4D9bGKIZomhK6bYQzGIRrKfivpiznYKc0kqyFTYdx0G6TXvgdiyF7O8mIEE52S3Hyyz\u002FTgTB8HWn0m1+AbnUvouRBB\u002FbObhJGiw3COzTYcC11nNq9GFk7grZnG8jwa+Ca8mFsv0ESpEHDGzQTnQYFWofX7BK5Fy9TJZ45zyb4on1I7tChScOCGbHXw\u002FC2S4LanX74pnqhe4rSb2qltM7Dn1vnr5U3SZyfDVu9aPvQDA3Vo07TAt\u002FqEXhf5aTC6dXj9FZchEvXAM0yDRp0LoiHIxjsUEk8VNZOI61HL+uEuZFFGWDbHENIoBe7K1D4UX3539bASQNKIVK5uxsEtBudsJAC8d110K11oLB+rIZrG6MQcaUdzjV0JWdJZ+xE92ut0PE1Ziucm+WBsw4e4V0z2CBgpeVD0gbtVg+cakCkwUHD2uBTGthOiwC9ePRslfW2u+FlaV\u002FxoKWJ2mlDE1r2MwNJBnO3bBOYsgWFKPrJuZPWobvhL3Mo8irXUD9lSxr5iPnfLA7DTOUybB9D8g5NgWmqkf5sBtkLXpiokogEyOtBWXnadD3oLtCIQf2KGyM3Z6QXdekYBrvkSiTaXLKMBdQUpZd\u002FM5IOls4pS+HlH3vmYRJuZhjUJrhDSZoOZZFl0zl6OWjO5RVFv1c9OK4fgPcMs\u002FpSvJ69UCTd0hOlfGoGk3v08qMa5qMxpO9I+UgGnTBwwySR+dQwLdFmbo7AWY+3TIPe5EyASijpwEonRj6hfKeTlHeazu0xIZ\u002F1RgMNateRwzl21Fyg0V2tvCH3Y0sZ8TTSggDh0yyS71vA9bN8TLjJ0wD\u002FGbaPUH3PIDmRxOxppQr24Axm2J8+cm7AeIj4iuRZdOrkQQysp87M6oRFKOHuEVDbqX2MwPmSCqmPhmj9OIqUygj7qQiO5wdYPdznIvCxAfFyCP7ROLDCiuMTAdibc1nQz8EjIjpOcrCiJ2d0yckanKC012ih4mpU0K6h9joxiNyLR1ALktI2QN3ImaBeaSWHg94L3XU7EBAm5479PwQL4ZuS\u002Fkrn3JJGJVo9cU\u002FUw\u002FTQ8DSqoKY1UnUzFseP8quSWlCV\u002FGrhfMeDxBuuqv+VVEVw8UcTMIX16+rFUS10WknvBCz7tRg7ZYcayu9eIqAiIzsYz2JmZkZyVLIxBLYYSpNgzkkwN4jPIPvJCC1blXWGmjxxRM4Bqp0uFIw5JbHUisGLybxzkLw4COtSii8+uN5J5ByYdGIE7leqtwILOT8z5FgFNhQrKb63YJZjluNnDgXdz5Q5BWBLGoKET8GxKtZZ+37ehvm5557Dr371q9paq1CZHJOvQn48o1e6EUn0o63x8Sz+\u002FSq1qHUg\u002FEkAFvX9SkHRe18RuBpGWNTD\u002FYb5vibzsCqft2H+5je\u002FiR\u002F\u002F+MfzNs7MKDM5Jv+wgvFl5Uul1mLRzAK+LJDmma6C6TwBe9jYV\u002FZhcuY6\u002Fy\u002Fehy1rDyI\u002FCzLML730EgKBAL73ve\u002FVHRg\u002Fk1MM84OoViWNhxgBJWsKAnMiMG\u002FDzDQy47p371788Ic\u002FrDswfibH5JWgIKAgoCCgIFAdgQUZ5urqFIqCgIKAgoCCwN0ioBjmu0VQkX8gCCiJKAg8Tggohvlxqm2lrAoCCgKLAgHFMC+KalIyqSCgIPA4IaAY5ke5tpWyKQgoCCxKBBTDvCirTcm0goCCwKOMgGKYH+XaVcqmIKAgsCgRUAzzrGpTIhQEFAQUBL5cBBTD\u002FOXir6SuIKAgoCAwCwHFMM+CRIlQEFAQUBD4chG4V4b5yy2FkrqCgIKAgsAjhMCCDPPPf\u002F5zHD58uO4NjL73ve9xfib3CGGnFEVBQEFAQeC+IDBvw8yM6+XLl+FwODCfTYwYP5Nj8velJI+K0qv9WPeyB1HxUSnQw1uO1JlutH6rH4nphzePSs6+BAQegiQXZJi\u002F\u002Fe1v4xvf+Ma8ss\u002F4mZximGvANhVCd3sAlg+8MJV97KGGlEJaIALarkEMrPSicz\u002F7hNEClTxuYpf9yH3zrvR6EKFUERiigOB+B9YZdNAtayWMgxDKnY16eIpU8luSCR3pRefLpPflTvQeCc3WO51B\u002FKQHDnMLdIZ1cOz3I36bSy+a07wN869\u002F\u002Fet5G+UcGsw4M\u002Fncc71X8WoYweEghakq\u002FkYAABAASURBVDASU7KUXEGscXhOxpGZluPZZVqqGEarVHHitRD6d3dTA\u002FPAfznDJAphDtkC472\u002FSxzuQXirH+6VpHsqgTAvcxwl7Z2wGNjfDc+74dkNMi8TRPhaWS+YFpEYZxhSGBdQRqUEKx+ZyyEM7Pdg4GwFjM8OwLN\u002FAKFyDO9DPnK5i79X4SOYt+Pw73Bg4FqOq\u002F6r6VAApnd74b9Vv8xjzXkzDPa9u9khUOib0wn0r30BtreGEL6aQupWHKG3bHhhbdHspB6ecqBlmc69\u002FQhdIr2XQujf21mqFxmEtunRuu0ghsYTSFF\u002FGXqLZkYvOqp+vi30Ovtoa1loakX3mVzPC8HRwOgOhFD2u9aPFk57AZ5LpTThSAsaGhrQckQoJdTxNG\u002FDXIfOe86SHO0p+Qo1mGepewGd+\u002FwYGw3g4LZW6HeEZGMjoN+k4RXDGg+vOF0PotNStkT25d4XaaR9208N7CC6jRqsey9XAbVlJQ336xzFwBEVXNuMUgJTAqLDXjg2+RCTYpAZdUC\u002FYQhYbUHr1ABai8qFDDWeZW3wRJMQb4yghzyV7rM588saqw5t+yJI0oA28sYL\u002FKvFOaqsftYlcaQVmo1BSq8VGLZBY+oHb2KsgxDGtmGgdTUQ3Eh4v80pwH3IR3HGkhf8KPkI5se9eGH9ADS7\u002FXAt5GObzRb07pxE\u002F2k5\u002F8WJKfdVETB8n9pSMolkPkTgWi6xi8O96GVGao0Xk9kZzNxJY2SLGrjUC+\u002FZ+nkkzsJZHPbIevtwXqC0hfPoW0N00usZllvzFR96PsgAaisGJ4gnOYnBLko7M4Seowlirn7o1zvh3E5hswlakQZ7qwGFPlRdTqIIOLjRg7hsZ6S4hZ8XhWHW75nE9cOGfCnF0QH4M1q4L6SpYWQxtoXswckAwozjo34+cpmPXecfikwH7VBlBuDlFZdC4IgfGbUL53mDmeSfrgnvPw4+ma0py5RLoeDBB1Hw5FOID+ee5SuN6lyCPLrQB5SvI0OzPVnOQCca2cPLHbDkjIvWgr5DZIiJJB0J+HZl4L04CNdGK6x7RhA+BAhXJarwXi+iO8OIHHXBvieAyZ85qKwB8CHnmh+9F1wIX\u002FDBtcWNwMR5OE73I8CJkvzsMw0U+1U4Pi6l53p\u002FDN4pP4LMK\u002F14AJ7G44i874J1owuDo16I79NUlZTcs3wUefjhcu+f0skfK50Y3GcBJiIFj408tODHRYVjz+cSEHNCmQRCRc9Giw3C2TCKJHKcyrUaAhottM+roSK6Sq2FVquGqpEe6EjeEugM2Pf1wcAYGtXUTqiOKDZ4LkpnoB4ezlh0Co2Sk0DP9v1emJdroV1uhvewi+chOCr5sgniYakb9vngXEU8WgOcx7wwARCofyboWu0wvTmIwRMUhiKIcHuTgX84XI19dvyNg7Dt55ZkNm2eMYvCMJeXSbUhQAY5Ae8rxZQm\u002FiBEwxBhhn2jnj+ruxyw0l3oHAM4hvA4oNrigJk3GAPsr5PBT4UQvgHUliUl8lHw4G1FnnwMvk25Z\u002Fl6LAbc8mPdklZ07vDBT4Z23Yu6yqPwJ5NIvGwE5UZOpeySiiDabEbbdBxBWmPrPUKNdONx2FdJfImJBEwm2dtmUS+3wTweBeUASMSQWNsGYyMjUGhsQ9v6MKI125ARXiEE51LiLz\u002FIExLOOqEtj6fne5OPDIY2adD5rgDxdgSetXo4RskLIv3sEG8lkKIlrcxoN3Q6G\u002FonkkhO9MO2hLBlfI0xDLR7IZkAQDjtgO1bvQiSDJNPDffAOS6CNQH2jBVGtBEYrEPzZ+U0JwLpsz1oaWqCRqeDpqkBLbvDyNdQo4Rs9GKhgWVuS1Qxkwb\u002F1cPDGXMnAcIEuzegtbiTLNOD9\u002FQJohNZSEim17iSx1IMHUtlnquTuG91vNLO+6LwAxvKlzQoB\u002FM+FqVhRrNaGqFZca\u002F2w\u002FMBoH7TCWlMZpFa6PJWgypyFcVNU5AP\u002FbI8EfqVRooVgTy9tiwxQ08e\u002FAz7ZHnCByat3uKDc4VF\u002FsR5mjx4mjoRxcc8uXgYYWjhHk8imb6OwHdtABkWpqck5NMviS08TGWQvOaFef0AksvJsDaHYNO1op95sBCQKPQBSYYwUiPL74Wr5UQV1Gogy9Ks8DLHfxn0U0GtVUMF6See7Yev0Qkr8+hVhL9aJREgInTYB7xuhf5u8iFrky4RhM+0oe8dN+w7fYiMetCUEiB+dBDeUSB+LoIkovC+HobzwiTGDrjgOjCGyXgPIq+5EHq+E3bTCMbYdBophM\u002FqYd8SwRgNyoCI8GgENgurOSk1aHU0dU0jLT8+wMuiTSo1Th5qh5Om\u002FhYYaMBPvL0ONnlJUL\u002FBAYau8INWtLxG73LsbTBsI\u002F6i0tbDU8T+QG6jP6K87mChE+v2MgOvgr3LXF\u002Faja3wDHvJsRLuyZLG4jTMOagyIThMvYir7QgcYJOVHIG6HzM6\u002FDEFgRsv\u002FiCdaJos3QCp1OwJrFhLNifI1rlZ2sv7EH7fArJzYD\u002FhbTM6P8jAMhQGf4m31gGnNkXr3g3QGLoR1jvh28qaLeMuCtS4i54q34oW+HNLGTsHcf6QCN\u002F7zOg2Qb2ksgiLbVLr2KVyWGmD94C3JNjYy8di7ttBOLfFqOG5oS+Op\u002FvMGeqcEx6MfJdR7iIfpKtwWOA+oYJnmQ7rdvQjCBuObyfMllvhWA+YtjphpBlEiPDoXFOQwkqir4wjcUOLzi49gvSSE6kxDNGcqX+rA1E+jaaB8oITjleL5JTb+hFYZiZjTHX+TgyTP6Fp\u002FwkaEC+4oSUN4dNj4L1phRvhsBtGFZAY9cN\u002FOg79990wE0\u002F+qIcnz\u002FxgboRzlNf3WAhBaNTCeiKGwAYqRJ3Jq1b2IfB96ge0pOE4UrR0Vqd8MdviNcy3hmDTd2JI5cTIJwFYZMuop2kpEEaEe0tU1FsxxMghNqw20IMeLWR0EhciyED6TcYjdGOEgV5c1JYltvyRQegNB61zG+E76y0sEZD3btsdh3rLGAKb5QypLRhMZpGeOA9vRxZju9qg3xvNa8rfNDaRJ52UGnY+suhmhQFGrR66xkIcy28qlaQILVpWqZCZooLSEz\u002FIS46vbOGGVGsw0Dp7BgVqAvGLBrS8SJwqNbRabUnIO8NEBsN5dS80uYGGxckhddoGw14NAufcMPB83UU+ZJ25i2H7GM0wEji+WYXIm0a0\u002FiAB1VID9CqZo1kNnZhGMj+IsngRWblitR00M6F1Y2E8iGxXJ7RrLTB9EED0UgSRzVaYGHsuXCM8ZKxyUcq1CgIvOaV12J3GAsPzOmjY06cZZNmVgrrdhxh7j8NmljNZRLbpwFoqeDshBjrq4SE2+dBBRzYPNK9Jy3XMCbQ0kmY3eqLTVbdUS2eU9gWabXIR1n84tfLJeipJS6QU0ll6YZnEyHZDZcYascYDI+gjW5LYZ4OX+Uw1eGuRFqVhFj+iN\u002FHLHLRmaKQprAWgzhekRXr+p3TrHbCryEPtaoODpiWd7T2IUjd0bWa1aoB9G4F9thtt8hTL9q4I1U5aBmkkmGrKEl0+Uidt6CSvWL\u002FVBf1EkF4AhunFUxS9JvLeG81wddB0eZji6eVf6r11aGjQwBHVwbbLg05qN5lrQpGRlJWuNcMyHkZsWn6edTGj0+SH7wxvYrT0ksLAj4ZgXS\u002F5IaYuJ73460eCWd\u002FpDIKHfBDpJSGVFnjFCie9+Ou\u002FwojUaM944ROtsK5EzV+G1hFfeNkP87lJHG+XBxomQfpDu16A8aQZ4YnjMBeR7kk+xBC6qX6HRDUM7S749ncicS4C7o0BYFmAlpYr2ofgzXsmIhI\u002FcOLgUqe03LKCyvxpED2nk7B1EOhUL53tIZoZhGDsMHMVuZN4keqv1vp+jlG5QmrPDWiyB5GB9Msw\u002FNitbBxx9SBaGhrQYKEX7SyeQuYCYUxXs6mVznTUwyNm+Iw2lRFJQAXzejacptB\u002FlNKepqhpaudH+3m7MFE\u002FYGO2cb0N7Bo6JPcFULt42wu2kKKiZYmi4YQUlB4qteygqJmGUlrdT41GeIf7oEcCQ6fZckjdkiWMi9IwJycSyNLIqNXSqMbWF3e74Nrdj\u002FBtKluzBQPjPlgboxiiaUnothHOYBCupeA\u002F\u002FXfDNBIaIchTLE2XD+FDckedQ5YroFP2Nh\u002F7IZzsLnr5l0aStdTpMA7abVI8vfzTbg1QenqEdrRARx6+HxYMHrZjVtXTiz1r+xC9BWaNkBKZdahgfz8A3QEdmjQ6aJ7Vw\u002F\u002FSefjJo+Ss7V6MrB1B27PUIZ7SwDXlw9h+AyeBjJI3aCZ6ExoaGqDZJXJPX6ZKPLPOIbgsAxBSYfSsbuJyDQ0N0t9knnWh80cCUud60NJE6VF8Q0OLtN59L\u002FKhssC9X4Rbr4GOljOarJPwveMEmdeiXGqpXs\u002FD\u002FGErmprIW2pqQuuHZpwn713PufSwdCUQmrBA+ksXFawbDQiNGuDo4AzyKQX\u002FsRC9LLbIz8qlFgLazW441YBIsyUNtUPdMg00dmb21HDtldv1Sjuca0gLOUA6Yye6X2uFjq8xW+HcLNdiHTzCu2bo6OWi9QPWsQDtVk8h7aeo3T2lge009Re1E56tst52N7ws7SseuW02oWU\u002FM5BGeHebKVN3c0TRT85etxz8\u002FF1MBX30cnyELWlUINUbtWgMs56\u002FcJuEewWg3zmG5M1kWRiDa7lUbPUrbozcnOF\u002FLjeTjmGwS640RpbXjrLyFOt60A2TmhGkUFNWYim8\u002FOM6Zigdli+L\u002FPKPPcvhFHV2nt4k8WSR\u002FYzik2NwVvRUydDQIBNmI\u002F20nNAKNyZnAmTK5We1Gb446Uknkc5mETtqRiHrapiPxpC+M0NpzSAZdMrLC+A\u002FPm1MS7SZmyNV8sBZ5ZNldnmovJN79MCGAE+DvwClOOnKMGCi9yYfhu0jtJSRhpAQkM1GwNfrSb3l1Ayt+9ENO2Q8ZtIJJKhs2bivxHs3HLiOGcELA+OloNo8RvkOwNJID7njIy88qT70lhjrHFG5zkKAnJfBiRG42\u002FW0PJZC6lYGqhVm9IUEHH81x62Hm2Y4Plrnx+UQ\u002FKM0p19hxfGJAOzN9fKIiI6THKzoyRldOW3nGi0kx0YF7RpaypwYhGWWXgPUjVJaanr34IuGue2QYhZ6FhAmZ88vh\u002FDN6npySxrVOWpTnqhNVqj3DgEVVM1zaHvVi4DxOBxvsxF+Dt75khcpv6pZ6oI1s69SY0Gzz0wIjo0ReM56C+8JaiakEDkCS63wha9Dcm5mkP3kPLwdBReB86hNcAeLeUbgovcgKP7V5Ikjcg5Q7XShYMxJmNIevJiU084iSS\u002FDrUspvvjgeifzTko6QQPJK2X5K+Jngz1zLgIbiiJLbi0I5B2QGRrcpcD5ufNEzxNu6Itl2JKGQPEkx52ZYlod9\u002FM2zM899xx+9atf1aF6NguTY\u002FKzKUqMhIAalvcFhLfoIEoRyvl+ItDYhv5EJO+N38+kFN3zRID9w5Woh\u002FsNMyasAAAAvUlEQVSNu11+mGe6Dwn7vA3zN7\u002F5Tfz4xz+et3FmRpnJMfmHpOwPZzYaVVBr1VBB+d13BJrV0C7I1b7vOVMSWNlHy3jX+X\u002FmPo5gLMgwv\u002FTSSwgEAvPaj5nxM7nFZZgfxyahlFlBQEHgy0Zg3oaZZZgZ1717985rP2bGz+SYvBIUBBQEFAQUBKojsCDDXF2dQlEQUBBQEFAQuFsE7odhvts8KfIKAgoCCgKPNQKKYX6sq18pvIKAgsDDiMD\u002FDwAA\u002F\u002F9yWNsYAAAABklEQVQDAJnNY6B3W1vfAAAAAElFTkSuQmCC",[16,87,88],{},"Każdy artykuł —  zarówno standard, jak i premium —  powstaje z myślą o jak najskuteczniejszej optymalizacji SEO, dlatego nasi copywriterzy podczas pisania korzystają z narzędzia Surfer SEO, który sugeruje adekwatne słowa kluczowe wzmacniające jakość Twojego artykułu.",[16,90,91],{},"Co istotne, w Linkhouse zakupisz nie tylko teksty w języku polskim, ale również artykuły w językach obcych, które zamówisz przy wyborze zagranicznych portali dostępnych w naszej bazie ofert. Dzięki temu możesz szybko zapewnić sobie treści m.in. w języku angielskim, niemieckim, hiszpańskim, szwedzkim, rumuńskim czy chorwackim. Nie musisz już szukać zewnętrznych usługodawców, którzy przygotują za Ciebie treści — w Linkhouse wszystko załatwisz w jednym miejscu. ",[12,93,95],{"id":94},"moderacja-i-ocena-tekstu-realny-wpływ-na-ocenę-artykułu-i-ostateczną-treść-publikacji","Moderacja i ocena tekstu — realny wpływ na ocenę artykułu i ostateczną treść publikacji",[16,97,98],{}," Niezależnie od wybranego wariantu tekstu, każdorazowo zyskujesz możliwość pełnej kontroli nad zamówioną treścią. Podczas dodawania wytycznych możesz zaznaczyć opcję “Moderację tekstu”. Wówczas po napisaniu artykułu otrzymasz powiadomienie o gotowym tekście, który będzie oczekiwał na Twoją 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vY+SHkTia7oFKtjZ6xpx5DXlx0P1oDlb8LE6W6+1tHbTyb4C9YvOKb+OQkJTu5MOIc\u002Fg1SgU0lmQN5F1c5w3vawgcOQ7LAp1upGV\u002FcksYhi6KRbKcJ3y+DFvEtyXrdHPpQ3bSruZt3NvrEAvxCRzAXOXjmapRujb307adkiv6An5aPgeTpq+y\u002FL0wIyZ8DMZtUXUZ+HXZRLz92QnVKEcyw2ydt7RYrJ0TgcPWc3vJPPzypLO\u002FC3nIa\u002FM3aS4iBGjywfV4e9xWJGh9qWt7I2IUTDlPcHXNSV1Z3YosyFPfj8uSnUrIunEcVw\u002F8G5d3rMPlf61D+p7NyLqm\u002FpDcuD5XLTt37oz58+dr1fXq1UOfPn0wcuRILbhRhSowGzZsGIYPH65Oc6XTp9V\u002Fe3qxWrHSc873amXMWqP0WvP2x3\u002F961\u002FaaZUqVdChQwdbUsFQtWrVtDrVz+uvv44ePXpo5852Vj3O6nKW1a1bN2cRzp07B7XqmKvCRYGyt3LlXH\u002F18N\u002F\u002F\u002FtcWvPn5+dnGo8bWqFH2J1yLFi3CQw89hGPHjrnooUwX03gSIAESuDECslKh3lK7bHzFF71HBqFdhyAMDKqDvQf1AMUUsQOXg17HiOfbovWzPTElpCW8YMLWz8x46mV\u002FNKlfF02C5M3yvw5IqUvtuSo86vmhdZuWeLRyLCIvBWJqf1+R8UaA9HNy9z6o4M38cyQiH\u002FZHgApOaz6GpxruQWQMgCv78GOCL5qn7NEDp9\u002F2IKJmW7RX\u002FwV5t8TgyX0Q1MoPTfwD0N7LBJP2xtWEiI0X0HX46wjq0BKB\u002FUdhcDv1sTscXqZvtmnjHfxsS7R+XsbdLh4bdmR\u002FcFjjub5Qde1eHo7X2xxFRNRZeMhYmjesCtRqpI3JV+z1DeqE+ruj9aA0YSe2psg4\u002FKxdpaPpc30Q2CYA3Z+qg9P122DMy23RrncAmqeIvVowWAXtQsTGLo+h6QNtEejvhcOmbDusmnIelS25uQINXxqO0S93EF1N8fzTmlxkMQAAEABJREFUvog9FK81TYmKxG7f7sI\u002FAK07BGLExCBISKDV5bdTfeUcd8ruCETe2wm9WtdFg\u002Fpid6tz2K1F3xZtxyXAC41E7WGhGNxS8b+ApNPuqH+vfAjRsi2Chsn81AN8GrfEQ7WAqg2Vn\u002FjJqhbgcm7cfNG+g3w4sVvxOYGf\u002Fu2N5vfu030lJQqRcW0R0NzSv\u002F2hbgBmLnoD7SonInJJGAb1HYqQxQe0DzGQ3+uKHwbOHIJezzaCj9sd8G3TCLVQEw+JTzeXlcH8ONR47g25lgLRup5Hrp5qdxmFRWPbwDNhFxZPGIMevd7Bkmj7oFdWPuX6jLGkw0kSVFq1uLrO08zI\u002Fe7Xek0Eiy+2RNA\u002FeuJxqx4nR1c+ZC\u002Fqat4y\u002FIPQ6YG6aPBAJzx1t1y\u002Fv0urpD3YEOWL\u002FurvTpu26PVGAJpIsbbJvH25o7Gt7tW3guC1aQditOBQk7DsvNFQmLdu0wBJ201oOPof+t8LS6314Ho+rAzE7+z+LriW1zXW6NgXA+VvRGBIN7Q7FYdY7W+MXmfdF4SXVbasHIssyDPIiA0waHvZ3fB2LcGEzNMnkZkk6a94ZF2WT05caLt26hdcv+jskwIXDSzFKrBQtzSqU7V6d\u002FLkSaxatQphYWFQQdKJEyfQtWtXVY1ly5Zpx+LeacGxdNKgQQPY394YFRWFixcvQtlrDY4+\u002F\u002FxzfPHFFyKde7PqUSuUP\u002FzwA1wlpe\u002FXX3\u002FNpcDaXlWowNdVe2v5H3\u002F8ARXEKXn7ZK9n+vTpDmOKj4\u002FHmTNnMHjwYK2Jyv\u002FjH\u002F\u002FQ8tyRQMUgwFGSQB4EJBBrmHAUvzv7hNva7O66qOdmPZFjhix3ySEtLR1V1W1jks\u002FeLuNS2mXERmzF2s8kfX4C1Z5sDB8U8iWrSPOXX8ProYGob+3brwMCU3ZhW0IqIr+JR4C8kdLfBnujw7N+2LsrGid3RiHhb90xsCOw6+dExEpQ2PRZy\u002FegZCVu8qvvYHL4RrFtF2JTrDYpm6uiWlXrufNjzvHWqnUbEk5ZbjGVJvXr1pG9vtWuJauYatVGP3Xc1+yArg\u002FvQ8TP6YjdsRM+XfzhEDzZv1uqXBX6GO1VJCJi0lsImbIcnwrjiNg0+8q887m4yqrI0nfQd\u002FhiTdfaKBUM6SquyjzCaf96fWH3mr6T+4S9+IXYvTvNF4\u002FWV8Gcrun3nZGIkUA80NdadgeCxgaj8ZH1mD74LfQdJSs+Loaa19z4PuUvH+jvQ0LcLkQ29MeITo9gb9QBnN67D0niG02t\u002FqWbYdt7+DRCwMt9MHrmLKxaOwStYlZhrasVU9i9cl4vdlUqmx+H+vXqKDEXyQM+jSXoCRmC95bMw\u002FrQBxEz70voH7uoJg3RNaQPBlvSqx0suurXhbPrPEU+bEfDuqitmjqkHNeE222oXctBwO7EtQ\u002FZCTnNqnm7HLvT5hO\u002Fez+GJj4imqn+xlSBV2XJq83eD9PFNtjV1ayJWpmJOGlZrVXi9unklmXY1XoERmgfHNjX6HnX8yH9pFXN9XfBtbyuz3H+ZBy5gs8b56X3UDr39n+2bsrCLGmtvbG\u002FrjKSbnBTOlRSq4H6UWnOrSwr\u002FTzMx3Yh48jXyMrM63\u002FC3G2\u002F\u002F\u002F57rbBOnTp49913tbz9rn79+tiyZQvmzJkDFXDZ1xV3\u002Ftq1a067ULeQhoeH2+o2b95syzvLqBU2f39\u002F+LtISp+zdvZl6pZVV+2t5Xfeead9E6f5zMxcVxPuuOMOLFiwQFvFU42++eYb8Dt6igQTCZBAhSagBl+3LQL94rB8\u002Fh7Yvg9zJRF7t0TjtKrPIzXybYQEUzys77vNV+QNDRqjyf1m+LTsbnujOfDvjzh5E1kXjRtewGnLG7OTx+0+RM1MxNbQdUC\u002FvmjtZW9AA3Tq4o2If86H4+oX4NGqDVpH78CcHUDQ0w1Qu11beO5YhhV7G6N9Sz1MOr1\u002FH2If7oYpI+RNcL8HUdv237myORGHj6TrnckbTLMain5m2zuMN\u002FMsfo5OROuHfW31MRI4aCzE\u002Fl9khap2rZpaXW11J8vFyzZOYq2sfD6G2I1zsOL7xujqLwGhJlnAXVKcrEA1wSuTXxfG3fH4HRa7rc2TziEFTl5iV26uJuz9zh1dRw0RXX0QeG92u9r3NobX70eRYPlvVZ\u002Ff7Pr8cjnHrfR5ogGCXhf+KggZ0B1P3avPjdJ1X7\u002FxeK95HN4ev1W\u002FpVYKzV6+COo\u002FRAKaDzHkLgnSDkF71apfB5dTs2\u002FrzXNuGj6GwMrRmP+pCY\u002FLBwNezWX17mAE3t+RinZtGmj6cu5SoiOx1\u002Fr9OVWZnorkNC9L0FHXte8q2XxSfhxcN09FzLfyQYbNb4GM5FRc8q4KT9eN9Brrdb7oANKs83lqFxavOSUr5G2g4io4vNQY7a4J8bmfEhwEkHQu1VLg2ocsAraDs3m7VKMZXlH+oFL\u002FrmhdS8RrNZJgLw67olQfZpzeFgnbEyxUnVcCDseLnGzmmAOIqeuHpqqdnNtvadHLMGlPM4x4vo59McR4JFk4uJ4P538XXMs7duH6rOC8XOsofTXGojJJX8NT+5vTaDAYYZB\u002FKsjTjgaDU4VXf\u002FsKyJKI0pwmwd63TmVcFV66dEmrqlSpknZ0tRs+fDiaN2\u002FuqrpYyp0FRNaO1Hf6rHlXt31a60vTMa8xqWDRautff\u002F1lzfJIAiRAAhWYgDcC3hmPlzK\u002FxdAeIejWTdIrC\u002FAjaqKaMypu8qbc8rAzn459Mfj6Vgx6dQxCXn0LQ1ebYIY3Agd3hXnlBPRVj3FX5Uv\u002Fg9xBRx20euoORE6TFamBY7AkqS7qG0U3gLRd67DimKxyfRIK7THwo7bC+v7Sx98fTY+dQK3n\u002FdFQZG2bWzN06ngWCV6P4XEVW6lbOOueQHKbALSurEvVfjIQAYeWa3YNnZMAj3rSn5uq8xabeyJj5Ritru9rU7EiNneU5zDe12YgolYfvN5KdCgVknyNBzBOxhL86gxsu6MnelnrHm6DwD9WI1g4BS+NE0nZ1KrkFbGvY7Z9gDtgrALLtyZQyUuWFi2sAQ9UUuyVvbXaonfHeCx4Tbi\u002FuQiHPeUNrJu0FbVoKgFN0la8OXAu1PcDoeRVuSTnXP0Q1M8DX45VuqYg8qzA8\u002FSAiAN+3TG6RRwmid0hA99C8IxduQN\u002FO\u002F1aG\u002FtdznErfX7CSNktvtF34PuIOG7foAp8e4\u002FA1Eck0Ju1BylIROSMiQgW2ZBBb2HBHx0Q8AC0V\u002F02beHzTRj6il2Tt6Ui77mpg\u002FbPeiPh3INof780V7dwtlO+EoBODeXcyeZ1O\u002FDjzLfR7aWhCB44FN0GboW53xD00uTruPRdJ6pyF+XLIXcTvaQKapj34f2BIejWdwyC+4YgeI0Zr4wP0q+FKt6o4RaN6eoatqa+qxGrNbZc51c2IVjG1Ffa9hi9EzX+MR6Dm2f7sCaq7erINRGI5PljtGsiJDwRtRpm+2ZT+RDl9HKZm+nKJ\u002FLwIU1X9s7ZvL2SsUn\u002FGzLoLfR9exX2qj8WMkcDp3UHtr4rfwNm4FMPX7SzqpG6XmMexN5QmRvxjeB55xA4rKPOwCqjHY9iQ3g00s7sxLtDxoieMZizWz4QqdsMAXfvw3TxQ+1nO1zOh7cwcPJ3waW81qndziP7mtWubWtVwXlZW5SFo7GojMzKUjGX2mVB5V3pzTxzFtf+OIFr8gnh9QvKaxwl1epd1nWlx6LPsVo7yziyC9cvJkHJqZR5\u002Fn\u002FIPP9fra4gO3Uro5JTtxrOmDFDZQudlJ3WRvZ5a5n9Mb96JWuVcbWSp2TS0tLUQUvOvgenKqx6VP5mU1HpyivIu3Dhgs1M29PGbCXMkAAJkEAFJeDRAIFjpmH9pnBsUmn9NIx+vhG8FI66gZg9O9C2Ele7y3hsCvFTNYBbHQSMm4VVK2YhfMWHCB\u002FgJ6GIVNXrgNELQtHLtxmGL5HyYS2Re6UAqN1pPNavl\u002FolszAl5HXMCwvQ+vF6cjg2bZiHZQtFr0phljexkFfyWZyu3BYvPuktJ46b74APsWlqB+h9eSNgYjiWDfCF7eXVDIOXzMMq0TlvYh+MmDseQbUstWLzREvdqhXTMNDZG9+c4x0mgYabpb0cvNoEY56MZdkqsX1cB9S31lX2w8Al4VgvnJYJIxEFrsg4UhvhpRfs7MMdCAr70Pb4f5+Oo7JZww+DN1jtrYLmIbN07h8Px8ARkzG7yx2aWmh9zcOqJcMRqMbWPBibhjXT6lxxrd9lPFatEtYfT8bAYcPt+qyCpv0n63Uyj6um6vNjviJvlGt5Q+IgwE6\u002F1on9TrMl3G7cFn3CIVzmYNWKyXixsd6g+bBwjGip8irQG4\u002F1E9vCBxJoTJ1l8YMPsWpuTzT1gv6qG4D31ofLOD\u002FElE7iC\u002FnMjcZyWU\u002F4WubEt7+9r+gq7fcejQMw+uN5uh+KX2xS10RHCaYtQq58FzmuF128GUZsCkZz\u002FUT2BeEgYrk2DzTsMgTzVsl1KvO1TI7rFwxBQD2LoE9bTNwgdeoatqZVfdDUUg2PBpbrfJ7MqcitkvluZfEbq4zd0aNxkDAWWZmr8MlyvczWfFOT8GjeB8vWi59P7KBds659SBPP3jmbN\u002Fnbo\u002F0NWShzvOB1tKupi5urN8c\u002FZopfLpyM0Q9XRZJbA9Svq9d5+fUUDtK\u002F2LZqxSj0uq+KXuGwb4RXl4Vr\u002Fqf8TaUR2ndtxa\u002FenaeVv\u002FqwauB6PuD074Jr+Ww\u002FVnr97K7ZO+TanoyguqocKDAvXbxM7IssyNNHa5CDAQbZO9uyrmYgNfxTXFy9Hpc+W4+Lq1Y7E5MyqwbrUYqs2\u002FVrMMgnZ8aqd1j6McDN+25kXZM\u002FcCjYS63QWSUnTJiAWrVq4e2339aesLlp0yZrVZ5HgyHbNoMhO++skcGQd71qYzDoMnkFROr2RiWrkqsnYxoMuh4lc7Pp+PHjULerOkvR0dEFVu8qcP3zzz9hve1UzYH6PmKBlVKQBEiABG4hATejEakXsz94K4gpSt7NWMT\u002F7RakY5vMZZjPmrBh6VbE5P6M1SZV2EzCzihc7tQBrr5HVVh9t0reHBOF3Q\u002F7O30QxK2yKf9+0xET\u002Fg6CFycisONjekCffyNKkMANEDDj6Ffva6vfajW\u002F75s7UGvEi3aB8g2oZJNiJWBEUapXS3hqEU6SU7XXrwN2MlnOvn+mreKJAtl0WZWx02Z0h0fDNjBUralVq52hWgO412phJ5R3Vj0oRD3Q5P7779cE1YM\u002FPvzwQ4SGhqJ79+5QT51Uv51nva1TEyqh3ZUrVxwCqx07duCf\u002F\u002Fyn9iAYZZ8yQ9n3j3weVHL+\u002FHltPKpNzrRt2zalJt+0evVq7Wmj6qcScqbHHntMe0hNvkpEQD1p0z5QXL9+PcaNG6fdCpuaqu7tBmbOnCmS3EiABEigbBB4odOTGDR6Onq8MabAScmrdrduhHUQNHU8RvQLRHOforOi4cvTEP5yg6JTWESaHD\u002FBz1+pR5sh2DSyZRkLlKrICuI0rFo1zS9wSY4AABAASURBVPlKZ\u002F7DpgQJFJCAB3x7T9ZXq9Vq3fpZGNHGu4BtKXYrCBTxR4r6KpK+dzUcvdYg63CGLIMTIVWmkqpSR5VU3jEZVHtJkGRA4V\u002FqpwkOHTqEjz\u002F+WHu8v70G9btt6rfz1INH1O\u002Fh2dcVdz4lJcUhsHr66acxZMgQbN26Vev6hRdewC+\u002F\u002FIJ69az3AmjFuXbJycnayqT6\u002Fb+cqX\u002F\u002F\u002FrnknRXkVfbII4\u002Fgvvvuy0vEVqcCuCfsfv+vZ8+eWlCnflpCMVZBZ1HYZOuQGRIgARIoZgIvdemIteHvYf2iWQVOSl61K2bT8lbv5gEvLw\u002FwRQIkQAIkUL4JFEmQl\u002F79r7j602FtlU49CyXzXCoufxOF65eyn7Jkw6it1ImoHHOs0ekiqlBW+5QetUqnF+beq++LqaRkVJPcEgUrUStiapVJ6fr3v\u002F+NjRs3akGWaq1Wwzp37qyyuZLBkB1aurod0drIvt7NzXLzubXSybFDhw7429\u002F+5lCjfspB\u002FbSDup1UreQ5VLo4mTx5MpylJUuWuGjhWKxuZVVcnKUDBw5APYXUsYXzM19fXy2Qrlmzpk1A\u002FTzDvn37cOzYMQQGBtrKmSkTBGgkCZAACZAACZAACZBAKSZQJEGe+1234+pek0RuBllXA66fv4TrZ1JgdPoDNwZAojLZwyDHXGxUmazwqXpo2pD3S8mqNnlLFai2bdu26Natm3YbYu\u002FevbU26ntp6pZJ7cRuV716ddvZyZMnbXlnGRXIWMtr1Khhzbo8qqBz9+7dGDlypE0mIiKiwEGVanTbbbchNDTUaQoKClIiJZbGjh0LNabvvvsO1gfGqPGon1EoMSPYEQmQQAkQYBckQAIkQAIkQAKlgUCRBHke99dHlWeaS\u002FCWBVmEg9GnGrx6Bjgdn1oVUkGeknMZm0mFqoes9jlVohVKGKjJSZ8FCQa1Ntk7dVtk9lnuXI8ePWyF9kGatfDee7N\u002FuCYuLs5a7PT466+\u002F2soLeoujahAWFoZOnTqpLDZs2AC1sqadlNHdo48+ihUrVmjWnzt3Thub\u002FdM1tQruSIAESIAEyh8BjogESIAESKBECRRJkKcs9urZDm51a0q4ZYD3oCAYKnuq4lzJIBKqUDtKkKbyDslSZtAKZW85107td6pcreKJPoOKGu3r8smr74R16dIFFy9edCl5+PBhW531JxdsBZK5\u002FfbbYX1wyzfffAP7QE6qbZu65XP+\u002FPnauVq5euCBB7R8QXfr1q2DtY36uYeVK1cWtGmplFPB86RJkzTbFOMXX3xRy3NHAiRAAiRAAiRQ8QhwxCRAAsVDoMiCPIOHO7z\u002F0QVVOrWEeyPLj07ktFkCM7WSp1bp1FFb9ssho8r1pBYGpYGrAE5XIipkJU+J5dCT16kKytT371SQ9sknn+QK9pYvX659l03pUIGZv7+\u002FyuZKgwcPtpWp7+7l\u002FFmBhIQEdOzY0aZfPUDF1qCAGXVb6Ndffw0VVKomr7zyCn788UeVLfakfkdw586d2JlH2rNnT6HtUA+CUU8xVQ0jIyOhHnKj8kwkQAIkQAIkQAIkQAIkAIAQbpJAkQV5yg73BnfA68V2Kus0GapWhtHLS9bepFoCMzdZDZOcw+bmo68Gqu\u002FrGdw9ZUXQy6HedmJ58IlB02awFRcks3jxYk1M\u002FU7bgAED4O3trT0pslmzZjAYDAgODkZ6uv67e+px\u002F15is9Ygx049tMX60BD1UBT1swJq1e\u002Fxxx\u002FHPffcg0aNGiEmJkZrpW5VDA0N1fLOdiqwdVauyho2bGj7PTl1\u002Fvzzz+PIkSMqW+TJaPcbTnn9hIL1aZnqATFbtmzJ0w5nY1Mrkg899JDWTv1cxezZs7U8dyRAAiRAAiRAAiRAAiRAAjdHoEiDvIKY4jM2BDVCR6LGOyNRPbhfriZVA1+A9wCp6y\u002Fp5WES5FXNJaMVaCt5ltU+ldcK7XZ5ZF9++WXt9krr992U6P\u002F+9z\u002F85z\u002F\u002FUVktqdsKf\u002FvtNzz55JPauaudevz\u002FxIkToVbclMypU6ewd+9eqFUwdV6tWjW89dZb+a6+WX8SwRr4qLb2qX379tr38lSZ+nkE9bRNlc+ZVDCpyqxHlS9MUiuGrVu3LkwT3Hnnnbnk7Z8Aar3d1F6oatWq+Pbbb\u002FHggw9qxR999JF25I4ESIAESIAESIAESIAESODmCBRZkHdlz2Gc6T0bZ16ZjfNjlt6cVQVonXUlTaQMMKjv5cmKn5wUamvatCnUbZtqlUndZvnDDz9AJXX7ofqBbvVduCZNmhRI57Rp06B+823t2rXabZ7Wny1QK2GqXK1SqaAmL2Xqe2rKloMHD7oUU99fUw8sUT\u002Fkrr6f50xw1qxZUD9N8P333zurLlDZTz\u002F9BHU7q+KRX1JPH1VPJc2pWP3+nRqPSq1atcpZrZ2rQFA9tEb15+o7jZpgEe+ojgRIgARIgARIgARIgATKM4EiC\u002FLc7vTWvh+nvkKXmZSCzLMXio1blvkKMlMTkXU9CyqIMFTyuam+WrRoAX9\u002Ffy21adPGtipXGKXqpwHUCqG6JdOa1M8wVKlSpTBq8pVVK23qdtC8BFu2bJlXdYHqVODmb2GS17FBgwYF0peXkFo59PHxyUuEdSRQEgTYBwmQAAmQAAmQAAmUCwJFFuR53HeX3e\u002FiGXBpxXfFBuhq7HYgMxOyjgeDmyfcatxTbH1RMQmQAAmQQEUnwPGTAAmQAAmQQNkiUGRBnhp21a6PQa3kyfIaMg6fwPlxi3FlTyyyLl9R1TeVsswZMB\u002F\u002FLy5\u002F\u002Fwmu\u002FWWSfvRVPI+G7QGj+03pZmMSIAESIAESIAESKDQBNiABEiCBUkqgaIO8Z5vDo4m6fc8AQxZw\u002FfxFpK3ZjvNjF+DciNk4P0rSWEkTZyN5sqRpHyBlxmykvP8BLsyejQsfyXHBB0hdKGmJpOUf4OIqSWs\u002FQNrmebgaHYGsS8naCh5k71ajAdzrNwNfJEACJEACJEACJEACJFBaCNAOErjVBIo0yIObEbeN7obK\u002Fg\u002FJYp6stFm+M6e+OycFsB5hKwfUd+qyrmcfofJavaBRR+u5ymdZdEre\u002Fa4HUemRbiLEjQRIgARIgARIgARIgARIgARKPYESM7Bogzwx2+DhjuqvdoTP2J6o8remcP+\u002FulBlkJW37KRystoHSKl+hLwMkvTNIOUqpx\u002FVXiW3GnXh+UA7eD0dgkoPBcJwA0\u002FVVFqZSIAESIAESIAESIAESIAESKC8EjAW18A87quPaq88I8Feb9ScMxw1576NmrPfxu2zJM0YiRpT30aNySPhM+FtkZHjyJG4bYSkNyUNHgnv1yW9NhLVX5HUZySq9RyJqk\u002F1gadvaxgqVysus0u\u002FXlpIAiRAAiRAAiRAAiRAAiRAAnkQKLYgL48+WUUCJFAMBKiSBEiABEiABEiABEiABBQBBnmKAhMJkAAJlF8CHBkJkAAJkAAJkEAFI8Agr4JNOIdLAiRAAiRAAjoB7kmABEiABMorAQZ55XVmOS4SIAESIAESIAESuBECbEMCJFDmCTDIK\u002FNTyAGQAAmQAAmQAAmQAAmQQPETYA9lhwCDvLIzV7SUBEiABEiABEiABEiABEiABPIlYFQ\u002FRp6vVJEJUBEJkAAJkAAJkAAJkAAJkAAJkEBxEjBmXr9enPqpmwQKRoBSJEACJEACJEACJEACJEACRULAaDabi0QRlZAACZBAcRCgThIgARIgARIgARIggcIRMF69mlG4FpQmARIgARIggVtPgBaQAAmQAAmQAAm4IGC8mmEGV\u002FNc0GExCZAACZAACZBAGSNAc0mABEiABIzyQurFNJIgARIgARIgARIgARIggfJLgCMjgQpEQGI8IzLMZlxIvViBhs2hkgAJkAAJkAAJkAAJkAAJkABQHhloQZ67uzvS0tKQnHKhPI6RYyIBEiABEiABEiABEiABEiCBCkPAaDAYIJEejG7uuJR2GaeTzoAPY0EhXxQnARIgARIgARIgARIgARIggdJBQOI7I2QHNzc3eHi4w2y+hlOnT0tKwoXUVGRkZCArK6t0WEsrSKCsEaC9JEACJEACJEACJEACJFDCBLSVPBXgubu7wd3dAx6eHtoxI8OMs+fO448Tf+J\u002FR47C9L94u3RE8kym\u002F5EBGdAH6AM35gPkRm70AfoAfYA+QB+gDxSXD2hBnsFggJvRDW5uRknusqLnAU8PlTzh6SmpUiVUquSJSh6qzEPqPZk8yMCDDHgd0AfoA\u002FSBovYB6qNP0QfoA\u002FQB+sBN+4AtyDMY9QDP3d1dVvLcZUVPghgV4Emq5GkJ7CTY85RUiUmC3kpM9AP6AH2APkAfoA\u002FQB0rIB\u002Fi+g+8\u002F6QP0gYL7gBHyMhgMMBj0ZJRgzxboeUiwJ6t37h6e+oqeBHz6Cp+HttLnIXVMKgBmoh\u002FQB+gD9AH6AH2APkAfoA\u002FcAh\u002Fg+3FZ9SL3nNde9kqeBHkqwLNP7u4e+qqeOI+7ZYXPXeUtKacynnvQycQ36Af0A\u002FoAfYA+QB+gD9AH6AP0AfrArfMBtZIna3nQVvIgL4Mhe0VPBXxubm62p2+qPJMbyIAM6AP0AfoAfYA+QB+gD9AH6AP0gdLqA0aJ62ybwaAHeAaDflRBnsFg0II8lWcyVjAWHC99nj5AH6AP0AfoA\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\u002FDiYyoA\u002FQB+gD9AH6AH2APlChfIDv\u002F\u002FgemD5Qxn3AaZCn\u002FpAbDQZU8vRA1cqVUK1qZSYyoA\u002FQB+gD9AH6AH2APkAfoA9UaB+h1kVRAAAQAElEQVRgTFBW4iIj7F56cAdUqeyJypU84OHuBqPRYCfBLAmQAAmQAAmQAAmQAAmQAAmQQGkmYLQapwI8Tw93Ce484Wa0FaOoX9RHAiRAAiRAAiRAAiRAAiRAAiRQfASMWVlZ2j23atVOBXnF1xU1k0CeBFhJAiRAAiRAAiRAAiRAAiRQBAS0IM\u002FNaNS+f1cE+qiCBEiABIqYANWRAAmQAAmQAAmQAAkUhoAW5Hl6uhemDWVJgARIgARI4NYToAUkQAIkQAIkQAJOCRjdjEZ+B88pGhaSAAmQAAmQAAmURQK0mQRIgAQqOgGjuxsfslLRnYDjJwESIAESIAESIIEKQIBDJIEKQ8Do5uZWYQbLgZIACZAACZAACZAACZAACZCAI4Hyd2Y0unElr\u002FxNK0dEAiRAAiRAAiRAAiRAAiRQUQnwp86LaOaphgRIgARIgARIgARIgARIgARKAwEu45WGWaAN5ZkAx0YCJEACJEACJEACJEACJUqAQV6J4mZnJEACJGAlwCMJkAAJkAAJkAAJFA8BBnnFw5VaSYAESIAESODGCLAVCZAACZAACdwkAQZ5NwmQzUmABEiABEiABEigJAiwDxIgARIoKAEGeQUlRTkSIAESIAESIAESIAESKH0EaBEJ5CLAIC8XEhaQAAmQAAmQAAmQAAmQAAmQQNkloAd5Zdd+Wk4CJEACJEACJU5gw1c70CtkHHq8MabAScmrdiVuLDskARIgARKocAQY5FW4KS\u002FcgClNAiRAAiSQm8Dmbf\u002FCwvcnYv2iWQVOSl61y62NJSRAAiRAAiRQtAQY5BUtT2ojgYpCgOMkgQpNIPP6dXhX9yoUAyWv2hWqEYVJgARIgARI4AYIMMi7AWhsQgIkQAIk4IoAy0mgjBC4cgJ741LLiLE0kwRIgAQKR4BBXuF4UZoESIAESIAESoBAOkzfLsa4QWMQotLYxYj4zRKQJO3C9Om7cLoErCjSLuyUpexajJAP9iAFN\u002Fk6uA4hS+PyVOKqr4SNwvRUnk3zryzjc+GKTf4DL0KJtKOI+GgGQt7ciFikYvcHY\u002FD+Louv31A3ZxExfS4ibnZuC9h37PIxWHHQubBjXY6xKd9dnrfvOteao\u002FT3jRg6fCNMWvFRrB0+BWt\u002F1064q+AEGORVcAfg8EmABEiABEofAdPSCRj3jTu6jp+A92ZOQGifBoj9dIf+Ri7zMpKTL5cKo1N2hKHbRwcKbYuPXwBeec4XPrjJV8ZlnP7tBPIKeJ32ZT6ALQkBGNHR24kBJizpOwVbCxIkFHouCqHbiWVFXeSUTSE7uVEf0LsxY294GCLv6ot5H3dHU3ij6XMvoqufs3nRW+S\u002FvwZzsgmHT+YvWRQS5tRUJGc41+RYl2NsyndTzc4bFqa0cQcM6fcY6mtt6qJ9v+5oX0874a6CE2CQV8EdgMMnARIgARIoZQRSdmHttroYGBqM1nd7w8fHG7X9AjF6Znf42plqTjmKmKho7I07C4e3iqkn9PIoE05eyW5g\u002FtOEvc7krSKZZ2FS9bZ0FCmZeqX5nKWvqDgkWBdZpOwn6RtJRzW9pnNA2vE4qKPeCkj5LQ4n06xn6TgZdwLaaWUPeHp6WisAcyoSYmQs9vqlNiU+GgnnVN0e7I23jNI6vhjRdV2ErJvYo43Pav9vZ\u002FWaXH2dRWz0NTz+ZE0kp1h06pKyT8fJmDgcTbuM+ANij+pDStWWLz\u002FobW3MzWcRa7El9pTqJz237iuJiLXaqTpROqyMtPPcO8XYfpwxx9N1IbPojxObVZ8yL6pHrUL1cTARac78xZ6Nmn8ld0r3E02vdV4UB4svaDqtO2Ge0wdg7U\u002Fp2WXSA3Cntom9Mbvw0xFv1PdKxC\u002FxumN5eFWBzTOctoOTlxmnLWPXWTuKpCXEaT66Ny4RZmfjUOIylr3xZ2GVjbE5ulRKncZDsmpz9GspuW4W31bs47KvDynOuTmMzb5SsY86Cn1l2yzXkT4He+UaPm2bSMgre5wxwsuhSmqBKqhWRTJuksrHxlHcBAEGeTcBj01JgARIgARIoMgJ\u002FC8esXf7omnNPDQn7cScRXFIM59C5IfvYE6U5e3enxF4e+Bi7ErKAFIPYMnyaC2oOr1tBoYuNwHeskISvVjP51RvvgZppZWa\u002F9iDOUv3QVshS43GkvlROKm6SNqFacPXwSRvlM1Xcq8mmg9FYPpG6UdpuRKNxZMWYMFu\u002Fc074rfh3eVxuKTqDu3A9K\u002FjVQ64Eoclw+cgIskbXt4nsGHcXERKwKgqj369DNPGzsGKn0VHZSlJO4A5IrvtD7H04h4sWBknhfpmb8\u002FRHauweI9FiX1fqv0bM7DWdEECyxPYMj8CCXpzy94Ms11gbClE\u002FvzSEbt0BsZtTAQ8VKsTWDt8hoxJ5S\u002Fgl8UbEWN2ovtKPL6ctBwRFlMRtxHjPjM5Bu1KhV0ymy1BHS4j5rNl+NKkJgZI2LIIa2NlXDKLhz+diuk7hJlql3wAKz6Yg0nO\u002FMWeTVI0Fovc+1+dAFJjseJt8Zlpy\u002FDTxQwc3TIHb648qrQ5JHvmtgqtv\u002Fcx8sNIHE33QCWpcGmb1Nm2DJlTOTFtXoAtlq4K1E7anNwShqGLYpEs+YTPl2FLkmQs2+mvZiD4w31aXdKOOQieE400S53D4ehOvP9uGN7\u002FVubQfArbpo3BZAvD07tXYfrmwxbxRPy4dAE2HLKcyiF26VxslZVD8x+RmPZamM1\u002Fpcphsx+brSIzEZHvhWHWwQvQXCc+AnPEB9RYzKaNGDptF1KgXumI+WgMxq2Ol7Fk4KRcG1\u002FGS7mat+k7oF91yraNiFGNpYpbxSZgLNfD5+BIgARIgARIoCwScPPQ3\u002FC5sv2KL3qPDEK7DkEYGFQHew\u002Fqb\u002FFMETtwOeh1jHi+LVo\u002F2xNTQlrCS97+bf3MjKde9keT+nXRJKgtGv7rgJTmUF65Dpq2aYnWzasg9l+X0XtaT\u002FiqFQHvlhg8uQ+CWvmhiX8A2nuZYJI30R71\u002FNC8YVWgViO0lna+EpT6tH4MjXbsQUymxFDR+5DwsC9S5FwFi6Yf9sCnY1vUhuMrZXcEIu\u002FthF6t66JB\u002FbYIbHUOu2MsAYqI1njuDRlHIFrX80BKVCR2+3bHmJfbonWHnni9S12R0Ddlj7Lj0cqxiLwUiKn9ffUKu721\u002FdT+AdI+ECMmBqGhXT3gjYZtGqEWqqJxs5bCokEB+F1AjAR4cxID8N7UANRXzHABKUm3oVFTPzzaKgCvTu6J5h7euXX7tEXXjqfwY7Qarxl7v92Hps91QF63sfo0FruEd8Nze7D\u002F3tcx2nLLacOXhmP0yx3Q9IGmeP5pX8Qeioft5cJfbPXWTFpjBL4mbJ7thIC7z6J+xyHo1aEtenXxQ0qcCaetcpajYp7TB7SqK34YOFPaPtsIaizObauC+s390NjLwvr+O5Dz5bxdTikTIjZeQNfhwQgULkH\u002F6InHbSImbP3crm5oMNof3IbvXd2KW8Mfg0Nk\u002FHJdTXyjGWK370POMdtU22VqPNcXg59tiXYvD8frbY4iIsqyimwn4zR7\u002FYQEeHOwtU4wPg5pJr4mUo2DMHFMEALk2mkq1+qjcfE4KsVI2YcvdzVG\u002F9CeMs62CBo2HC82VhVMJOCcAIM851xYWs4JcHgkQAIkUGoJSCDWMOEofneyomSz+e66qKcFE5aSDH01Jy0tHVW9PCyF1sNlXEq7jNiIrVj7maTPT6Dak42h3nwj10tWCxatx9UBIxBUz1J5KhKTX30Hk8M3SvtdiNWXFSyVOQ4+bSRI+w8if5bVCVkRaddb3pBiH37+04Qf5Q1qJ3\u002FvHA2Aq2IbTu4T3WKb2Lc7zReP1lf3nOmi9evV0TOy12QrV7UFwD41a0qp3SYrdfOXX8ProYGWYMuuTrI520tRAbZ8+CX9V97Up6Hpk83s+vTDK7MDkLF1Pt5+7S2EzNqFkxL4OuusaUd\u002FpHy1EwnnduHLg48Jv5zz56SVrNi+\u002F6Mfpv7DEhjALIHmO+g7fDE+FYZroxIdG7nwF0chdeYOTzd11JNH5QLYoos67h36y8c2x5Z2ZwVtp+anKqrJ5w1aY7fbULuWlpOds7pEnHQV5NWvk\u002F0hxB01Ufu6fl2Jojy3+nXr2Opr1xIfz7xmO88zcyQaWw9WRfunG8HLImiOWY2QV6dgzkq5Hj4\u002FANtKc7qMBVXgVdkiyAMJ5EOg6IK88\u002FEw\u002FakvtefZZ2YyTPvjcTFPoUJUFrTfQqi8adH0NFwsAIqb7icPBRePHITpfB4CrCIBEnBGgGUkcOsJ1JXVLL84LJ+\u002FB7bv41xJxN4t0chvVaGRbyMkmOJhvR3NfEW9SW2MJveb4dOyu6xS9NHSwL8\u002Fkv1m1m7EJ7fMwXx0w+utsoOs0\u002Fv3IfbhbpgyQtr2exC17YLP2nVlJe3iZVt\u002FgIeskD2CXzYvQyQ6oFPDOmjfsSoi5m7ETw8\u002FhtZO3qDWvrcxPNEAQa+L\u002FhBJA7rjqXudBxe16zUAfj+KBC1gkiBgf\u002FbtmshMxNbQdUC\u002FvmhtfcdsNzaVVX152doDOh9VY59kRfHuyzh\u002F0VqWD79abTA6rDvMS0MxR91WqjUzw7NWW\u002FQaMQrzVozGU6d2IkZWP4GcukW4oT+CfHZi\u002FsxdSOnUAU21IMuM03FHYf1OpEhlbxLIzgk9gA7Dg+yCShP2fueOrqOGaPMbeG+2eHHncvtAzh5v1LaCtquLxg0TcfiI5TbWpDj8ZIuM1NzlqDvuh+YP5LTRcq6+F2q5eE7+Jw6n696B26VK87ukc9A+30g7hXhtLmF7xUQdgNZMfPAXWYWuXaumrS7pXKotnytzXze8964ffhoVhi+Oq2sViP15Dzy6vIHR6lp4ukF2k1qN0MQrAYfjLUXq9l\u002FtOrCc80ACOQgYc5zf8GnUP4ei36Bw7M\u002FH4c59OR39xJm3Hr\u002FhrhwaRi2Sft\u002FZjL8cSm\u002FlSTTe7fJ3BAzZdPM2ZWQgIx+ezkd6AltnjMe7X59wXl3Q0hvuP+8OriafxZkzZ5Ga++sceTdkLQmQAAncMgIl2bE3At4Zj5cyv8XQHiHo1k3SKwvwI2qimjMz3CQg8pQkdT4d+2Lw9a0Y9OoYWQ14C0NXm2CGNwIHd4V55QT0HWQpX\u002FofaG9YYfdK3YMVK0\u002FAHLcOI5XcoCn4Ih6o\u002FWQgAg4t19oOnZMAj3rSlxaISNuHZeXuj9UIlv6Cl1oCruZtEXBOVgv9H4MPAJ\u002FWbVDv2Fk8\u002FlxLSEspkc3aXrLw647Rfgcw7jWxTfrtO\u002FB9RLh6j9DyRYy+dx\u002FGSn8hg2bgFzQGvKqikuhJ27UOK46lI\u002FaTUP1nJ0ZthfZeP2dfLeIwSbUf+BaCZ+xC7sC5Dto9fRsiJgyVcc1FxLn8+XnUbKsHeotCseJ3AFdMWDFqDIJlPCEynu9r+6N5LSlHTt2qTOb7ucZIOOaN7rY39SZsnBKG5TGq3jGZPl+F3alnETFtjD5O7Ttmfgjq54Evx0rZm1MQeVaCk4d4EgAAEABJREFUDItPOLaWMzt\u002FgT0bVS4svUQEqCorwkAlN+0EmpzRw3KS4+DMBxxE\u002FApum2rnqXYq5WiXJCtkTsdUR\u002Fw7EMnzx2g+GhKeiFoNq6CadrGoueuJjJV6Xd\u002FRu1BraA+nHzaoHuHrjhjFcOBQvP3tbRj8ssVnmz6GwKSteHOgzOnYA4AvstlIQ1+j+K+qe3UGtt3RE71a6ayatmuL08snItj6kye2sUkjy+Z1X3dMneYrgd4CRKYAzYO6w2vLDPGdd\u002FD2DxeyV+zdfNFrzIPYGyp+KX7Vd+BcROYINgF3wGhRzEOFJ1C0rnBpO+atOeEaanoUPlp+2HX9jdTcUBB0Ix0VtM0DCHqjM\u002Fr3ewJ3FbSJU7lkbB35Atq9H+20tvgLi77\u002FMzumo0uLB3B\u002Fq\u002FZo1bY9HnnkATzSbTq+Syz+0bAHEiABEihTBDwaIHDMNKzfFI5NKq2fhtHPN4KXGkTdQMyeHYjaKi+pdpfx2BTiJznZ3OogYNwsrFoxC+ErPkT4AD89sKrXAaMXhKKXbzMMXyLlw1pCBWCwf3m3xUTpa9USabtQpcn6d368mmHwknlYJWXzJvbBiLnjEaQFLNK4sh8GLgnHeulvmfQlJYC8GR24LBxTLN8Vg4\u002Fo3fAhBt6v1eq75sHYNKyZnkcVNO0\u002FWbdZ+li1wtKv1DYfFo4RLSVj27zResQsrF+l2zcwZAg2Te0ANRavJ4dj04Z5WCY6wlUKC0JDyMtZX6q9cFg1NcDGUSRtW+1O47Fe6VoxHIE1pVjj96HGQONq5afmwjoXKtBb9iFevU\u002FkFZePZ+m2SD\u002Fh4zrYVt1y6Rbx80ln4dUxCAE15UTb\u002FBD4fEs0aaSdOOx8+3+ITetlDtUYVRJAyi\u002FqdxmPVWpcH0\u002FGwGHCwuoT9jaKJgd\u002FsWdTKwCzV\u002FWEr8hAPhgImBqOwc21E4k8grEpzDkrqLHa+0CO\u002FpQGl7ZJ0Bs0ezKC6iopPTUPyZ7z7HZ94ZHmi3lWH9NFbXuPxkF4b\u002F08fX4mi4\u002FOtvM3mbuJFv9dtWIaRrS7w9YuV6a6+LrMW7jIr18yHAHWW5a1MYp+uTaWfRyMEROz2TQXH504LBjzVN0q8b9x2XPt0bwPloldyyZ2gLpe7ceGlsLUcg2oQG\u002F2eulPOXK9ALyn9CychtkDgjFxQzCs0+Dl1xPztDp1jY9CoOJ2+TIu17oNNbTB3IGgMEeeWjF3FZKAsUhHfZsXzq78BN9dcq71rw0r8Z2bF6o7ry4npV5o+lIIBrXTL7cbH9QlXFQcM\u002FXl+xvXc6Mti7b\u002FI0u7o9WQtfhvjrsWUuPWIuSJ7liqfav4Rm1lOxIgARIoWQJuRiNSL2o3aBW4YyXvZiza\u002F3YL3LkmeBnmsyZsWLoVMbJioBVxVwoInMD3O64hsKMeXlkNqv98Xz3AtBZU9OPZOPHdSFgeJlomaBS3kSe\u002FCkPfUFmdDGqLhsXdGfWXOQJF+79Ni54Y9EA0Fq6Jzw0ifSfmrTyPF\u002Ft1drrClfHnQXy3Mhzvvh+ONV8fxF\u002FOvtOWcRr7JVB89\u002F2PsHCDCxlLzxnHD+KLpR+JvpX4Yv8Jx9seM0\u002Fgu6XbcUxWATOOR2HNxx9hzX7Lf9aZGTi2f6elrdjyfTwuipxFbfZB2fL1eswTW+at3I79dt9HPLdzPbaaHAeQceYwoizy7y7d5CCfrdSSSzyMH76PhumSnJ\u002F6TfI7JUXjmDqXIrUpfT9YeX1\u002FGOccu1MiudK5nSuxcLfdc3XtxqBsijJZ6vLqPz0eWy3sHDpI2I6Fm+Lh1IzEjZg8+7ds8fvewBefvQHbVwYyf8OM0I04ky3BHAmQAAmUagIvdHoSg0ZPR483xhQ4KXnV7tYNrA6Cpo7HiH6BaK5WDG6dIezZgUAD9FowDb1yvEv3yPUAHYdGFeykEV6dPQqv9+sAX49iGrrdylox9VDkaut3GSWrt\u002FMwpVOdItdNhcVKoESUF22Qp5bdh3QDNvwTW3O8YzetXIkfWgzAoBaVcg3s2LqheKpPKJYdUiFCBmI3hOKFLkOxJsFONOFrjPh7MIasO4irUnzu0EoMeDkM316QE4ctDfvnBqPdwHDsRwO0eaASfv1Y9A\u002FZpAV1UK8\u002Fo7BmzSYsmy3lA+di6\u002F8s0VN6FCZ1egF9p0sQdl4JnkfUP4ciYND67LaqOGETBnSR5fo1+6Aeknvx0CaMfaUHRkSoIOkEvpWxvrthv5LUkmm52PPyOHy0\u002FQguqpIj2zGiTx9M2m0JLFWZXco4dRBRv\u002FyGY+lSeD5e8uo8Cr9abms8tmk8nn95Or5IvB0tHq2Nc5umy3kYoizDkFa5NsX4+Slf4y9Ybgi\u002FJGMVnpMijsCzYQPU\u002FHMPwob2Qad\u002FHkae\u002FZ\u002FZjy\u002FWbMKePx27+Gv3Jiz\u002Fer\u002FGw7EGOPH1WvyUaVcavxYhI9biiF0R9q7Fl3\u002FYFzBPAiRAAqWXwEtdOmJt+HtYv2hWgZOSV+1u6ajcPODF4AF8lUEC9N0yOGk0+VYSKOIgT4bi2xej\u002FE\u002FIqt1BObFsZ77GvA1A\u002FwFPI9etmkdWYsSiRDwxeTXWzxyGCaOHYeanqzGzTSLmjV8Jk6YiGVvnhCPq9h5Y\u002F\u002FlsTBWZCZNnY9sHtWXVTROw7TJ2\u002FxNjv74bEz5biJkDuuGJzj0wddk8BGd8gumbVBBmFT2B7\u002F7XAqu++hzr501A7xZeQJUWGPX5ZuzeMg8zVR+jJ2DBwtfQ9MhGbPjV2i4eC8d\u002FgmNtRmHbaostMxci8vN5GOXiFk3fnh8jcttmrR81vgkiP6cz8N2GH3DOqtbu6Nmsh3Doh2fulMIHO0te5xJ0r5wfX49JHyfi2TnLsGB0DzzzVDcMXbAIUx+KxqRFdsxFVN8ycGz5UPRYeglBYcsxtZ2MUyr+2rQS393eD0sXTMCgl7phkPDcrFj0b4I8+5e2hd3if\u002F\u002FNsUnjXgif0yt7JU+r\u002FQ1x8VqGOxIgARIgARIgARIgARIggZsgUPRBnqwUtXmjJ+75OhxrjuuWxa5ZCZP\u002FAASrIEUvsu1N32\u002FHX3c+g97+evChV3jhiZ7P4K7E7fhBRXnp0YiKBZ54SfS66RLavmFP9G6l5Sy7DPzwzU4g8AUE3W4pUge3Bgjq3ASxu\u002Fc4BFXP9OuHeywLW0oMYnv12xwKgDvr4C6k6d+PU0KmnfgusQZe7OmP6m6qwJJub4C7tCc5Wc7tD1W8UD2H2rvuFAMvpeGqvVwB8qaIr2B6oDN6N7VXKLyCngB2RkEw2WlJQ+yikeixRgLsOR9jlApkrbWe0v7SeTjc5ukpdlaxChTd0bt6dUdlbt648w5vOK7pVsdttzmK8azwBNiCBEiABEiABEiABEiABIohyBOod3bDsK7nMW\u002FRTmTIylPY1w0w9I02EkJJXY7t3BlZXXvwfjh+3ViE7qwtwVUy\u002FlKPhxWZv9AAvk0kMJGq7M0Td9Xxyj7FaZwV+Yvfh+GFv\u002FdxSANWHgXSM5AdVIm+\u002F7NraslePLAJ88YOtWs7Fz9Y6rRD0nn8JWtQDe\u002FWzgq2yziNH5a+iyGvZNs0YF0eTyHNQ6vG68g6DMgxvhemb8fF9EvQbge1tP9r0yQMWJeIF2d+gEFN7TkBd3V+Db2rbMeATi+g0ytvY9LH6yWglrmwtC3Kw4MtWuevzq012tg\u002FeS3\u002FFpQgARIoOAFKkgAJkAAJkAAJVCACxRPkCcCmAwbgiZ9XYsC0jTjbuR+C7pRCV9s5WVHKWSerXCpgsf1GC87jbEpOIcgKW+7vtd3z0nvY\u002FPlqx7RlM35e0k0Cx9w6rCUZuyU4fGsd\u002FvrbMCxdsszSfjhkjcwqYjmKLdp39iyneR5OYM2gYIz9uQ76z\u002FgYK1frdi3t2SDPVnlWthlusU3XpY11o4wvchTa2DW866meeLFeGr5476Pc39er9jCGfroZu7csxJw3noFv+j6EDemDfjcYfNp1mytbKXAUxvvZFf++EC\u002F2XYj\u002F2hU9OHoUnqlqV8AsCZAACZBACRBgFyRAAiRAAuWRQLEFeaj2NIb284Qp4QEMG\u002FCwS3a+DzQBDu3Hr+ohI3ZSF\u002F\u002F7G0xogqZSjbvlWC0NUb\u002Fk+NJWZjx+tY8UZLXvoYe8cGx\u002FNJx9181OvdPs2YR4XGzYHUM7N0ZN622bZxJl5c5OXFYdWyAesb\u002FmDi7tpOyyJ4QB8Ey\u002F19CiXg3bbZt\u002FnckvSqyG6ur2z0w7VZLVeMn49ucol6rc220tMWrZPAy9Mwoj+oTC2e\u002FReVarDd82T6P36Nn4Z+8GMG2PsozXef96J7Ji6DBfGTCZ8lqZrI8BK5ajr\u002FX3fjIv4kziRV2V7O\u002Ftuxxr+teXHDcSIAESIAESIIFSQYBGkAAJlGkCxRfkCZa7es9D5JbxeEYFK3LubKsZ2BNB1aIRNn07tKdJilCGaRMmLYpGza79LN+texi9ezfGX+s+wsL9yVDP4ERGMqI+DsOaM9LAbmvaux9amD7B4LlROGcNRNJPY\u002F\u002FKUAxYdNhOMnf2jjp1gIQf8N0RrQcg4zS2frwdf9nbf3tnDOrqhR\u002FmjnOwZf\u002FKd7EwytLOQXVt3CVqo\u002F610\u002FZTDBcPfII1UQ5CTk5qwPeh2sDudViufo4hMwMXZTyKyYtu2zFp1CaYLln6y0jDse8\u002FwoBJ25EruPVsjN4LFmLqg4cwadB4bE1QXSXjh9mhmPe93U9LyFj3HzgB1K2NO5QInPePeirgTsbWDTv17\u002FOJXaYNoQj7WWvkeufdClO+OYDtS0dhQMdH0KDeI3im\u002Fygs+1bK3mkFb9ctWUMCJEACJEACJEACJFBKCNCMskHAWFRmVq\u002FmBbjl+PESN09ZjcrxPTpNRsqsDy2p0hITFk7AE6fC0aPTc2j1xHNoN2QVzj0VivVvZq8A3tXzPSzomoEvxvZBO5Fp1SkYC91CMLVzjn7v7IwFqyegxa9h6GTRp2TH7qyB3l2bQHvltEErBDyfHoUF3YA1g17Q7GjV6W3sf\u002Fw1vHSnRcByaPrmIszpbGfLM30wdufteKiJp0XC\u002FtAYg2aEoMXhjxAQoI+v0yIPBPdvaS\u002FkNO\u002FbczT6P3ACC5U9AS8gYG60MH4Yo1bPRm\u002FPrzGgi8XOZ\u002F6OvkuT8cRLbVFT0yR2uEnGU45ygFttPDN1EWa2Oo53R34iK6Q10OLp+\u002FHX0qFoZ7Gp1TPCEz2wdJw\u002FLK3gqv9Bkzuj+m7h+4yMR+wasa8Npr5hYav6c5XcKuHe9v0xfsFa7PphLcLH9Yd\u002FI8fHr7hqynISIAESIAESIAESIAESIIGCESiyIK\u002Fpm6uxe3T+gQvqdcPS7z5A73p2BtZpg1HLNuPnbZ9j28bPsTtyM1a+2dLx6ZXwQos3FyLyu82IVDJyXClB4BOqX4nM7oLdy6rvu88t+r5B5LJheEJW1DSpemLDthw2aBU5+1iNqYEt0X\u002FBZkxspwnoO7caaKNsETsjN64Wm5T+ELS5Xa\u002FW9logqeWAhp0x87PN2P3Vamz7So4L+6Fp52HYvaAHHOy2iOFobjEAAARsSURBVNsO1Zpg0LzNOhf1ncJxFr5S3nvmMo2Ttf\u002Fdn4Wid1MvS9Pa6C02L32ptuVcDmLzE+Nkjlb3ha+cVm\u002FaQ7PpZ42RZQzzxK5qUmndpB9n\u002FVdvEYL1wl\u002Fre9s32BbWGS1eei\u002F\u002F8Vj18kgCJEACJEACJEACJEACJFBsBIosyIOs2nmq1aMCmOppXWHKKVvFCzVv97KtJOWs1s6ln+pKxtqXnLtSB0+LPquspkDfeVaxrlfp5w570enQh8g6l\u002FZE9dtr2L5nB\u002FVKjEbUcaCF773qzCF5VquBmtWsmjzhWcWh2vWJ4mL9jqC9lGZnjv6t9QLFsyDj1hi50GHV5bR\u002FT33stjEUYjxw8WIxCZAACZAACZAACZAACZDATRMw3rQGKtAJnN+OsX\u002F\u002FO9q9\u002FAkSHgrBqK419HLuSYAEbpoAFZAACZAACZAACZAACRScAIO8grPKW\u002FJ2fwyd8R62bNmMbR92xj1OVtHyVsBaEiABEiCBQhKgOAmQAAmQAAmQgBMCDPKcQLmxIk\u002Fcda\u002FdTy\u002FcmBK2IgESIAESIAESuGkCVEACJEACFZsAg7yKPf8cPQmQAAmQAAmQAAlUHAIcKQlUEAIM8irIRHOYJEACJEACJEACJEACJEACzgmUt1IGeeVtRjkeEiABEiABEiABEiABEiCBCk2AQV6RTT8VkQAJkAAJkAAJkAAJkAAJkMCtJ8Ag79bPAS0o7wQ4PhIgARIgARIgARIgARIoQQIM8koQNrsiARIgAXsCzJMACZAACZAACZBAcRBgkFccVKmTBEiABEiABG6cAFuSAAmQAAmQwE0RYJB3U\u002FjYmARIgARIgARIgARKigD7IQESIIGCEWCQVzBOlCIBEiABEiABEiABEiCB0kmAVpFADgIM8nIA4SkJkAAJkAAJkAAJkAAJkAAJlGUC1iCvLI+BtpMACZAACZAACZAACZAACZAACVgIMMizgODBFQGWkwAJkAAJkAAJkAAJkAAJlCUCDPLK0mzRVhIoTQRoCwmQAAmQAAmQAAmQQKkkwCCvVE4LjSIBEiCBskuAlpMACZAACZAACdxaAgzybi1\u002F9k4CJEACJEACFYUAx0kCJEACJFBCBIxZWVkl1BW7IQESIAESIAESIAESIIGcBHhOAiRQ1ASMmdevF7VO6iMBEiABEiABEiABEiABEiCBmyPA1jdMwGg2m2+4MRuSAAmQAAmQAAmQAAmQAAmQAAmULgLGq1czSpdFRWsNtZEACZAACZAACZAACZAACZBAhSJgvJphBlfzKtScc7AaAe5IgARIgARIgARIgARIoHwSMMoLqRfTyufoOCoSIAESKCwBypMACZAACZAACZBAGScgMZ4RGWYzLqReLONDofkkQAIkQAIkUHwEqJkESIAESIAEygoBLchzd3dHWloaklMulBW7aScJkAAJkAAJkAAJlAYCtIEESIAESh0Bo8FggER6MLq541LaZZxOOgM+jAV8kQAJkAAJkAAJkAAJkMBNEGBTErh1BP4\u002FAAAA\u002F\u002F+e3pBIAAAABklEQVQDAMdylojO9SdhAAAAAElFTkSuQmCC",[16,105,106],{},"Gdy otrzymasz tekst do sprawdzenia, możesz:",[51,108,109,112,115],{},[54,110,111],{},"zaakceptować go bez dokonywania zmian, jeśli tekst spełnia Twoje oczekiwania",[54,113,114],{},"samodzielnie go poprawić i zmodyfikować, jeśli chcesz poprawić drobiazgi lub dopisać coś, co nie zostało uwzględnione przy dodawaniu wytycznych",[54,116,117],{},"zgłosić poprawkę do tekstu, aby został on poprawiony przez copywritera",[16,119,120],{},"Jeśli skorzystasz z ostatniej opcji, pamiętaj, że zgłoszenie poprawki nie wiąże się z żadnymi dodatkowymi kosztami — jako klient jesteś uprawniony do złożenia reklamacji i otrzymania poprawiongo artykułu. Po przekazaniu nam uwag do zlecenia kontaktujemy się z danym copywriterem, a następnie wracamy do Ciebie z gotowym, zmodyfikowanym tekstem.",[16,122,123],{},"Poza wpływem na ostateczną treść, możesz również oceniać każdy z tekstów, jakie zakupiłeś za pośrednictwem Linkhouse. Oceny dokonasz w skali od 1 do 5, wchodząc w panelu w zakładkę “Reklamodawca” → “Zlecenia”, a następnie klikając na opcję: “Oceń artykuł ze zlecenia”:",[16,125,126],{},[32,127],{"alt":34,"src":128},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAApsAAADSCAYAAAAFWgvpAAAQAElEQVR4AeydC0BVVfb\u002FvxvEqyhXTVBnlJrU8YUZpqOmM2AZpPmqMExME9J8BpZGPjBNLc1HiWnqZFKalCSVSvlgSuU3apYKY6LlKDMN9g8FM6+JXhH5r3XOPXCBy8tQXut61tmvtdfe+7P3vWexz\u002FVcpxx5CQEhIASEgBAQAkJACAiBW0TACfISAkJACAiBSkJAuiEEhIAQqH4ExNmsfnMqIxICQkAICAEhIASEQKUhUGWdzUpDUDoiBISAEBACQkAICAEhUCQBcTaLRCMFQkAICAEhUEoCoiYEhIAQKJKAOJtFopECISAEhIAQEAJCQAgIgd9LQJzN30uwrPVFXwgIASEgBISAEBACNYiAOJs1aLJlqEJACAgBIZCfgKSEgBC49QTE2bz1jKUFISAEhIAQEAJCQAjUWALibNbYqS\u002FrwEVfCAgBISAEhIAQEAJlJyDOZtmZSQ0hIASEgBAQAhVLQFoXAlWIQKmczXPnf4WIMJA1IGtA1oCsAVkDsgZkDcgaKOsaKJWz2aRxQ4gIgyq6BmTtyvtX1oCsAVkDsgZkDVTgGiiVs1mFdmqlq0JACAgBISAEhEClJSAdq4kExNmsibMuYxYCQkAICAEhIASEwG0iIM7mbQItzQiBshIQfSEgBISAEBAC1YGAOJvVYRZlDEJACAgBISAEhMCtJCC2fwcBcTZ\u002FBzypKgSEgBAQAkJACAgBIVA8AXE2i+cjpUJACJSVgOgLASEgBISAELAjIM6mHQyJCgEhIASEgBAQAkKgOhGoDGMRZ7MyzIL0QQgIASEgBISAEBAC1ZSAOJvVdGJlWEJACJSVgOgLASEgBITArSAgzuatoCo2hYAQEAJCQAgIASEgBDQCN+VsajXlJASEgBAQAkJACAgBISAESiBQTs6mBXvfmo4l29OAK0l47+XpmD7dJi8vxNsf70daVgk9kWIiYOMYl0rxvMOyZzmm\u002F30\u002FruRlVc3Yr3uxfPpy7P21qO5fwf6\u002FT8e8T\u002F9TWOFG4SzJEQJVm8APiLH\u002FrDQ+Mzl8ay8spR\u002FcrdOU9+ytYyuWCxO4UsB\u002FmP4yFn5QNv\u002FB8tUSTJz8NvZfKWyec64ceAfTX\u002F0EDq4ygFxnGNEtkXJyNjNhOW\u002FBf34kJ+lCKlIo3uCegRg4iKSXJyyHNmLe9Lfx7W+3ZAzVyKiN4\u002FZ38MmZvGFlWjJg+X\u002FncTEvq2rGMi3I4LFkFtX9izj\u002F\u002FyxIO5tRQCEZ702diIX\u002FqBSX3wJ9k6QQuFkCd+L+R+kzkj8n72kACy1vTx9b2q8jzDdrtjzryXu2PGmKrZIIFPQfHu6IWkkbsfDdb0u92WIm32P4yIHoXNdxYxfTU+l6moZCV5n3J2Pi4i8rxx95jrtepXOdblXvzW16ouf9JA8Px7RZw+F1IxkbY5MdN3cjFckn7f8MuYIfkslxdax987lVpKZL3Ux8uawI59xKrA7sQMwH27D3uzRoG8bpP2D\u002Fgf158v15nP9+P35INwZ8BalHfsB546+231KRdCSV3rxZOH8yCXu3bkTMziT8hy52Rg0tvKLrWSz\u002Fwf6tMdh24D+waDbI3r+SkEpXx\u002F8c2UH94LnLQtp3e7HtY+5XKrI0PbJyg\u002F4IObAN28h+qt0fG\u002Fn6d+M8fjhg1z+qph08rn\u002F9G6eOJCHNClw8yWMkPYveL26V9a78LwlJ\u002FzNSnCMiBKoCgbrwvI8+I\u002Flzsg27li7wvJfS3p5wzcyk96dtDMb7o8j3o02PgyJ15D3LeESqBoFc\u002F6F3IJ7yaYystDRcPE\u002FXObq2ZZ1Nxt6d+5HK1xi6NiXtjNGuXz+c166GQF1XuOYOM++6tP\u002Fkef16mVtGEe29lYR\u002F03Uw6f9R\u002FV+pDbqW5l07SUeOciFwy5zNfL2r3xPerYGsH1NAN9rzFXEii\u002F6a2fvuXLz3HTsMV5D8\u002Fly883+pOE8OBpfXNDH7BONxD9rNe2Ob\u002FobKBZCGbUuW4pNvUnHR+gN2\u002FH0elv7jPK6cO4nk48maJHy2ERvjvsW\u002F4jdiVZzNuT+9DW+\u002Fuxwb913RLJ3\u002Fv414Z2cyMo+8h3lRO5CcnomMQx9gydz3kMxvYE2LTsnb8M67kZi7bBOS0jOQFLsE0+n23hUcw7a\u002Fv4O3X1+CyNgknLScxber6fb3+wnkgKbiwAcL6bb\u002Ft3SxPI8vF0\u002FHEtJJPbMfG6O+xHkyC1oF+z\u002FaiI0H0rQU0qjsg43Yb0tqmel0y\u002F315fjkUApOJf6s7epeyThJYzyJtGPcr23UC00Tx754B+98cUxPyFkIVHUCmcnY8e5SbPpOH8iVAxux\u002FOMDtnUf6eD9qOtp5yr2ntX6LCchUBSBrDQknaCrBjmQv+2ja8b7S\u002FDy61FIIKfT8p9tmDdzCTYlX8TF7z\u002FBqjkLsY3vCH6\u002Fja5b2+j6cEW\u002FLn10Ei4tXMivmIeFcXYXmRvnsXflAiz\u002F7Fuk\u002FOdb\u002FMybIdbzOEnX0pPnrhTVI8m\u002FSQK3x9mkzrlwSzco4uBwadwTE2YOROYHszBv7ixEXRmIl5\u002FticYmB8o1Iqsx+kwcBS\u002FLDrwXR7uEuWNuhoEzl2HaM0MxNOBZ9G0DpJ5KQV2vgRjzzBg8dW8WMrK9MGpcXzx4vxeyjnypfW8lOWE\u002FsurWxQ\u002F798PCjt7BVHh6\u002FwWN7xuDZa9OwVMBQ0m6ofGVFKSk5TZmi7ig2\u002FBpmPDMBMx6+i9wOZmAf5y1FXkNp\u002FrTMKb1d9jxnQt6PjtL05v2rC9cvtuGf3xHO5H\u002FM+flj+5ZuluDv31LjmwM\u002Ftd6FOY98zD6PuMLT2rS7B1I4xwIr9qUkEMIVFcCjX3h0y4L3+7Zr\u002F3BtjfhB5jv94WX4gEX837kYk2K0ZH3rEZITpWbQHLUREycSDJ5Hrb9cjceH94H9bnLlsboO3cJZoUNRNaXO5B2VyBefmEMxoRNx2Ot07CDNlpYTZOz\u002F9CvS08ORc\u002F2Pema6Y2L3+ynKyCXZuLbvy9AzI8tMWrWGDz88Bj46hcZBNK1dKBXEffguarITRFgF\u002FCmKpap0o0fcPJHwOXulmhWVEUzO5yPo2XLxzVH0+xUlGINya\u002F\u002FF0yY3BeIj8R7SbS9D3rd+A8+mTMZLy55D5tiN+Fbe8fwzDYs+eA8fCdPwF\u002F4XXmfL\u002F7i8gMOHdqPb7+ri25B\u002FeD5v2+x\u002F1AC9p9vC5\u002FejXF+39uY+sJ0vB29CZvifyBHlNoodDRA48a2TIqYQX3J1tMu9RvoEUpnwQVmbpdzyLF1wXmknaPd7EL5rFCCnDmJk1dc0PLejpC3fAmspLgaEqiLnr3\u002FApfvE7D30JfYe8YTvg\u002FebRtn0e9HmwIFRevIe5bwyFHpCXgFr8TKlTZ5fSr6tDC67ApX23VG+6pWfVfbNaIuXE2kcy4NuZdF7bqUhdQDm7Tr5abELLRt0wy1SA04g5PfX4FLS290rK9lyOkWE3C6Vfav\u002F2aB5VcLLOTgxLzxDvb\u002F1gx9\u002FLyKb44czuFP0e7XLetV8c1XutIWAzHKrwHSzlr0rqUdQ1K6GT6jQzEmeCDaGm8S3glc9iUaD52Kgcab0skLvveb8UPMRnzr4Ys+9\u002FWk3ZJU7Iim3ZL7+qAneXEp3yXjSpvHMW3CGIzqVdSfAalITtLbTz34Lc47NUOzgqqNGsPd6Ty+pR1T7mjav5JJry28OjvIZwXQBwa1f\u002F4\u002FP9DODe3Osl0t33ZqF4gpDzdGcvQSxGjf5SV9+iDJspxnVxeo40oubCr+c5r0f9uPb09SKIcQqE4E7vFFz4a29+s9feBr\u002FMGHUrwfS6Mj79nft1qkdoUTcG9sBk7SBspv1JWsZCSfAsztOyL38qSt8StwbTOU7ojR7ufIx+HTqy3cSR1og8CpfdH4xEYs+Ui\u002FDrnWdQGsFmhf\u002FSziLqxWVU43RaD83DqyVLc+Tb6rK3hX8oePp2P6TJLFG\u002FGNtS2GR0zDwD\u002FeVB9rViXiqH3lwDZqz0FTMeoe8szqksP1x4cw8N5MfLlkKqZOfw8\u002FONGbg+T8\u002F+1A8pUsJH8w1Xbr4R0kAbj7wYfgSaHnX+iWOf3917mXN2pZa8G7m+70\u002F2VAXzQ7uRGTX5qKl\u002FdcpFvcZM+ZKuQ7zLi4b65md+FXmfCiWxJ\u002FcaK+mABXmmtNtW5PjHm2J7B3oaY3b+dFeD89Bj3v6InHBt+NzK\u002F0\u002FMj\u002FuKIxuYlwNqNnH2\u002FUPRWDqXSr5O3\u002FmG1tk926gEvdBvAcNA1THySTb3+AJHihr18zXDnwNiaT\u002FjtX+6DPH69g7xsTMXHOfmQ2BEAc6CyHEKiaBOguQV3tvWF0\u002F270+asnsqx10fPhv9C7F7aXo\u002FejrSg3cKTjqu38yHs2F5JEKiMBZ\u002Fr8p9XewNhIseujtnZNtI5teXcHTMDjLVKw8SW6Dkx+G0kefTEhwLgDQEp1e2rXpYtbp2vXpYl0S\u002F69hFQ48XXL5IoGtJkz7YU+wL5V+OBfgJcfXQ+v7Mfbk8neWr6Ckg05yo2AU\u002FlYaoaBL6\u002FEkqfaAg37YOpbtu1v3gZ\u002FaxmWzCTHo6lL+TRVra3oHGcNyP3bjEZbF38ZtwQrX+pDDhnFn6X44gVY8Po0TH1pGVY+643G\u002FWbl3XJg5svGwBv0atwH02gupj3UmBJA3fvGYMnKJRil+5oAvdlmLVuJxfOXYMELUzF35SwMbKqp2p1c4B1MbS5bhmVvLcGEXmzLC6PeWIlpD5lz9ereMxxzyday16lPyxZgTFfyGgF4PjQVSyKpLpUtmBCa20bdrtQXWhvLOJ\u002FaXqC1bUafl1Zi2dPcQRfc\u002FdgsrFymj6UZjXGZTX9MV0\u002Ftu6srqU8r2fGmtccccjsjESFQ1Qi0G07vzfzvv7S0NKAF3ZW4234wLg7ej\u002FblHHekI+9ZJiNSyQk0HYhZdI0a3q5wP80PTcPKN0bR1oOtzMkTfV7ga9MSLFm2EsteGghP8mjS0iwAOZOupMbXpVl0rVr2+hIsW7kMC572RhM7Oy53P45ZdF0Zcy8p\u002F7EvZrGdN5Zp11XKkaMcCdDUlKM1MXV7CLi48B5IubVF5hzbqusKFycz7WBSMSmV5s8Fl\u002FoOtGjXkaqTkYIHjcOBekGt3HRBO46N5qpLRAhUXQJJ2P+vLLT18aW7AbZRlOb9WBodmzkjkPesQaImhNVwjC51wXfAAYt2t2vezgzc\u002FUifPKeUhuxSv26pr5kuprJclMi4HKUiIM5mqTDVUCWvUbSbORV9+DZ1DUUgwxYCFUPAG2NolyW0l36HQOtDad6PpdHRjMlJCFQ3Amb4vkB3VekO3NSHPKvb4Kr8eJyq\u002FAhkAELgFhAQk0JACAgBISAEhED5EBBns3w4ihUhIASEgBAQAkLg1hAQq1WcgDibVXwCpftCQAgIASEgBISAEKjMBMTZrMyzI30TAmUlIPpCQAgIASEgBCoZAXE2K9mESHeEgBAQAkJACAiB6kFARqETEGdT5yBnISAEhIAQEAJCQAgIgVtAQJzNWwBVTAoBIVBWAqIvBISAEBAC1ZWAOJvVgpQzfAAAEABJREFUdWZlXEJACAgBISAEhIAQuBkC5VxHnM1yBirmhIAQEAJCQAgIASEgBPIIiLOZx0JiQkAICIGyEhB9ISAEhIAQKIGAOJslAJJiISAEhIAQEAJCQAgIgZsnUCpnM+PXS\u002FjdIjaEoawBWQOyBmQNyBqQNSBroMatgVI5m+4N3SAiDGQNyBqQNVB91oDMpcylrAFZA7drDZTK2bz5jVOpKQSEgBAQAkJACAgBIVCTCYizWeLsi4IQEAJCQAgIASEgBITAzRIQZ\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\u002FO0rRjScGRFDvHd+8seM9JuPV9K0sLlbFPZem\u002F6AoBISAEhIAQqAAC4mxWAHRp0gGBQ6sx+6t0BwWSJQSqHwEZkRAQAkKgJhEQZ7NSzbYVe1auwYGT8Vg6MQhDJi7GhqRLeT1Mo\u002FwXgjEkOBxLt5+BsQ+YGrsYMUlJ2BARjGmfZQAXTiAmchbGBwZh\u002FIJoHLHkmbAcjsa04CAMj6D8jGt5BUXUsbettRtP9o1a2RnYGRmO4YHBmBwZj1SjQ1RelnbSE9Zg2oYkpH6xGNMiZtGY7QyRLVhTaGzRSOZ4EW0mb1iMrWmswGLFkZUF02twgMxaf0zA2gV5fU7PZn07yUzAypUHcSo+0iE\u002FO02JCgEhIASEgBAQAqUgUMmdzVKMoFqppOPUrkhMXg+MfCMaG+d443DoKKz9kQZpiSPnJw6eYauxeXU4Ou4mZzTqDBUApw9GYfbre9F6\u002FHK88qg7rD+dQZN+4VgWE43XvZPwfGSSpofD8+H3ajoC2faMzjiwaiNS9ZIi6+i2E3HfjChsXhmMOqsex7QE8tpwCVtDH8dnLUKxLmY1ZraJx5BhUdDslbEdj16jMGNwezTpFYwpYeEIvMdk6xUFliQsHTUOyQ8OhBeKbrOJcyLWf2VzhNPjsHRFFFZsOkEG6MiMxzufXYWZzJ772Yr7g+dhI\u002FV5Uq3VmBxrq0Nq2pF+GjtWvIi114cTvyjMJX7jR9nGpSnISQgIASEgBISAECgLAaeyKIvu7SDQEiND\u002FOBBjpHJww9TgoEtX9EuZkI8jg8eh8C7uMAdD78YBvM22k20denhkDDc39wNVApTRz\u002F0bgFY0jNgbdIcpkOJYCfwyBfbcF\u002FIONzXiCq5tsfE8f4U0Y+i6nDpwyHB8HKlGNeZ7Istuw4CmXux\u002FXgAJgW0oDZN8CDndkr9OOz8CShzO84mmMkTNDVwh4eHG0zO0F+\u002FJGB2UAQsYbFY+KBbsW16+AXAtGmbNs70+DiYFy9Ch\u002Fhd2m6o9at4pAcPJ2cV8Ozhh9aul5CefgkNmrfAgUPH9bbsz62GY3Q\u002Fd9u4QjEG+rjsVSQuBGokARm0EBACQuAmCIizeRPQbm0VU56zRQ018WgBZAPn0s\u002FA3IAcLsrTjjvM8KB8Lc4nw0Gj+JEF\u002FvCP2EyOVCKOHP8p93a7xXoJJld2R0mJj0YeaMIhSVF1qAiws4073NHkGuVeSMcZsxlmiuqHO8hXBK6Tk3uz7eiG8s7px5FsbQGvJrZxF9MmPAZg5J9iEXMiAzt2mPHogwMwtGsCdhzLwJaYdAx+0J3sZiBmtD+Gr9yFI+SAHzlZxHdEnWuTo0nq2kGM\u002FkARGhed5RACQkAICAEhIATKSECczTICK6X671A7gcPfGd\u002FTvISd2xNxX8cWtCPnA8uXCTDcIwvt1h1o2wqehVo6gyNfu2NEeDAG9fPDw38246JNx6uzDw4k0K6kLX0qfhdOafGi63BxYqLtdjQlknd+Dg\u002FvDkDzHuhNt6f3pEF\u002FWeKx\u002FWArtCbf+KbaqWXCqZMpui3j3HYcNq\u002Fxw46xQVjLRcW0CXIPe\u002FdthZ2r52FHyyA8TDux9w\u002FsjD3rFiHGLQiBzdjocew\u002F5IMp06mc2NxHfeVcFqvlUq5TjpNJSLRwLgmPK6kzvFi3gRnm6\u002FwVAsqXQwgIASEgBISAECgVAXE2S4Xpdiq1hOnrUAyZOAvjH38ISxvNx5Qe1H77ELzZIx4DHg\u002FDtIkB8FvlgWURPlRAR20T6tSiUDtaIDCsFTZMIL0XxiHkwzNo4KwVwOPRcExJmwXfkeGYPDoIG5x7wEsrKroOF7c6G6v9p6TJwbQreGgYFg51p+z2GLO4O3YEBmB8RBgGDliNJktnoTe1dVPt9ArCpOMvwjc4GEMWkUNMzqepNjXTMgDrYoJxamwwNvxUdJukCZN\u002FEO7f9zVa9+3OSaBLAHp\u002FF0ebnn7kinKWDyaFncZsGv+0sHF4OcEKrQ0cxGu9+mNpEuuQtDJhf1iQPi6\u002F5WgwLwz307jgPQCBhyLgGzgLW38iPTmEgBCoIgSkm1WJQE5ODkRunkFlnGunytipmt0nEzqOicLm5RFY9uFB7J3vY7tV7Yb7wqJw8JNFeGVxLIUv4n7bPeze8xOx0OZ3Mjvzg\u002FOw62PSW7Aa6yJXY+8nwfoOqHNLBK7ehb3vzMPra6PxyugXsW2RXrHIOmTQ3DcCm6OoDt1+TvowGK3Z8eJ87zBsTIjFshmLsI3CGT3cKJeOm2nHuT0mxh3ErpWrsTmcnEWfeThBYydrQCM\u002FLIyPwojmgLmoNlnRuTteOXQQr7Bzzmm0x5T441jVz6Sl+NQ6OAq7aPyvvLEaq1bH2tqget8lYIY3a5BwX6KisYrGtfngLv37opQNZ2\u002FMSKA+bpiHQdQXzhIRAkJACAiB30\u002FA3rn8\u002FdZqtgWDZWWiIM5mZZoN+744m2DK85HsSiifbhHbZTiOOpOew\u002FqkToYdFjmbQEWk4Ogge0W0m+97oPZVyVhZ2ynSlr1dipdWj1QLH9wv58LZhXJcacyFMgGq7iBXsoSAEBACQqCsBBw5RkaehGXf3bTnb\u002FCzz6uouDibFUXeYbstMGLDexhxl8PCCsnsPecgXvetkKYrptG7grBxQ5C+E1wxPZBWayqB8v451DLbs96en6+tqfN7c+Ou1rXYGbIfIKdZOI9DR3Ljxg2I3HD4NQN7bhw3hDka8YoKxdmsKPJFtGsyu9m+X1iEwu3OdqX+ON\u002FuRiuyPRPMZof7sZCXELiVBNI3BcN7cCSS7Z8y4bDBSzh1OAUl\u002Fle1sv686o\u002FRGD4iGqkO25RMIVC+BOwdII7bi70zmZ2dDXuxL6vJ8aKY2HPkuDFr9nEj73aG4mzeTtrS1q0jIJaFQFUmkH0C6zd3wIy+8VixqyQ3MhEr5u7Fuao8Xul7jSZg7\u002FgYcQ4LOo\u002FsUHEehyL5nW6Dhz0fjhvCPHmRGWHBOKdvp4izeTtpS1tCQAgIAQcErLtWY6dvAEYPD0L6+lgYjzgD7V\u002Fm\u002FYRtMJbuScDKiCgk\u002FhSH1yJmgX\u002FmNWnDLMT8aGf0x1jKP2GXQVG7n3xNzqefgZ2L1uBIJunYDu0xYOnxeG1lErVuy6TYkZWLsTOvY3qBJQkbFoRhyIDgvJ+sLeEnXy1J0XhtYhC0n+M9bDzmzVrMT\u002FVewpHoxRgfOADDX4jEzh9tzngRP10LGv9rsUlUZxaGT4\u002FTWDpsk8cYdUIfB5+p3rQC6aWfnQGyLyE5NhLTjD4bPyFM+rntBOrjT8\u002FdlabdZ6rj6CeDuamaIEWNsaDzYzhH169fB4vVasXVq1dx5coVTTIzM7XQSEuoczE4GHyYGQvzY44sBtuCzIuam1uZL87mraQrtoWAEBACJRLIQMz6dIwY2h5oFoAxTaKxPtcHStd\u002Fwna1BYPnr8aU3j4YPSUAHZr5YExYGGYEeKO9uwVLow7mtnIgKhIX3VvmpkEO4dLcn3wF0r+Lxf7TRvFVpO7bhSPsRGZfg\u002FXkcjwTvgupd7SA6bNFiEmz6aXF4rXPaqOFhy1tC\u002FbMD0eq\u002FyJsjovCXH\u002FgDOunny76J1+PRWLI3HT0nR+NzYsHwPJqf9vP36br41wP\u002Fad6w8yIGR2JI9zOV\u002FPw\u002FI9+WBYTh42zqJGfubOXUOTP5Z4+iLVzFmF3y7FYNWcAPIpq8w4zrNGxOGBzEI+sj0TMG6uxM5MbBZI3r8EpEw3YegZnPAZixhvU5\u002FneOPxipN4vWztHOkdg44fL0e\u002FHCBg\u002Ff5saNRbTMgZSn6OxapwH1k+Kkq8n6Fhzz\u002FYOkLFL923iMUyevgDDx4RjxNhpGDluOp4eP0OkBAbMiXkxN+bHHA2mBnB73kbe7QzF2bydtKUtIVCIgGTUeAInNmJDk2DbDw+Y8PCwHohZHU97iQaZlhg5KQCtG5m0DFMjM0zOZnh4uMPsCvDzZfvui9edpsx4rI\u002F3x0h\u002FXRe\u002FJGB2UAQsYbF5j\u002FDSrBQ4\u002FRKH8cNW41SbUHywmtpybo+RwcCWrzI0xeRN7wHBw6E\u002Fl1fLsp3IWT2eglSLFeb2frj\u002FLlt2q+EY3c8dJvrn0S8UYxCHnT+RA7fzc7QKGYf7GpGea3tMnOmP3bsMR7klRob4wYO6bmrTH4ObW2AhNT6unjmOUz9dgrVRezzcowWQuRfbjwdgUkALasEEj37hmFJfb4P14ReMKaTHX7\u002FmH6Jw2KZzdwz22YVNe6lG9kFsSQzAqrAz+Gwv75yewI4EH50j9fPhXs0BSwbSr3vA05SII8ZOMrUzuj112NkNDw\u002FwhcVylYydoD8ePBA42AxLOtfpjAcb2fWNNGrqUdDhMXbeOOSduPXRn+HsufM1FU+5jJv5MUfmyVwNsTdecB7sy25VXJzNW0VW7AoBISAESiRgxc7VtIO2bx78H\u002FCHL8v0bbBsj0LMzzna\u002FzgldxImJz3OFwkWNsuhJk7d8MSAr7F+51Wc+ywK6RPHooemT1rpx\u002FWffPWor9nS9CmbEnToNjmJRv3x9qZQzZnUdHJy4D54FDyiN+LY9a8RE+eDFwIb59YxdHxfi8PEOxMRM2cc\u002FPuOQ8xptgnAuTZqkw2K0ZH3k6\u002FpF84g32PLGnmgwTVS0Q5yTZ21SP7Tg4sQP6kFjmyeh5C+AxASkwIU99O1XLuWic+aFNfmfUMCcHxLPCzfxuOIrz85jAFIjyNH\u002Fx\u002FcpnoAABAASURBVHAstnb2g\u002FZjDocXw3fwLMTsIyfz0HGkXtbM6ie7dvQMPqcjPY12ahNZXxdT31kY3IzLRJiAsX44ZGeId+HYOTqbXgkcTe5gFRfmyDyZK\u002FNlzoZU1NDE2awo8o7a\u002FSkaIXyxKSCT44zvNTmq9HvyzmDDxFko9D2smzZZ3vZuuiNFV9y3GCHRZ4ouL1ByYME4bKAdmQLZxSezk7D0hVjwzT5LUjQmB\u002FrrTkRgOLbSdVKvfBCvFZjnvH5dwoHIYPgPGEAShrXGd8S4Ykoc2eP8ARgyJx7p2ZxZfpIeE46lh8vPnlgqnkDOz7F45\u002FhYbP12L\u002FZ8tdMmXyNxmTs2bDqhVc6hMwsFuYcp5ThO2829V+AwpG+YhVej3TF6sLtNj2q1GYuPVz+E7eOG6z\u002F5SiXm+m64msm7d5SwJOHQSYA0AVc3mLOteTuqrn4Y0eVzvDM9Ggf6P647XlTF\u002FrBaa8PLZxheWLoOW0NrY8NX\u002FN4iaycTwT\u002F5ql3gLu7C9qTO6NA8Bz16+aHgT+aa2tjd8rc3bsSpr6b2PhgRtggbt4TBtHEvUov96Vqjoh7eX1yb7cnBPB2HlzacRqD2NQZ\u002FBF6i9MZEDBrSXTOQmvg1PILCMfpRPzzs3woNSvw47o4H\u002FC0weZJ+P5v4tofZkSOttVCzT+wMsbBzVLNJlO\u002FomSdzZSlfyzdnTZzNm+N2a2o1D8K63buw15AtEehczxuP+rjdmvbQAn0nBeH+O8rLfHnbK0u\u002FzmDt4HDsQQkvazrSM0vQsSu20g6K9bpdRimi1l1R2NOhOzyQgSOJJox5zzanC1vhnbGRSNZsWHHOPAwfGHNN4bqgFlpJekwoXqs1C9vi4rArNhjnIiL075FlJ2H2hAT0W0P5VLbunjgMX6E7JFrFcjh5dG+PPevj8xyOom1Kye8goDlhtPN3akssTKOD4EW2jDwOa\u002FsNQ4+4WBwmHdAuJZx5x9CQv+GpscfxfN9gDB+2GPtJJ6fp43jG43Ps7TIM\u002FnVtes60U1ib4nc\u002Fjnc\u002FehqnxgZjw5kcdA4ai\u002FT5AzF8Iv1BE5YE059zaCeS9Nx9MKhpFJ54PAgr\u002F0lpstsj8BEkbknHU4HtCu1q5uSkYsuLAfAPDse0iDAMibTiqYeakx45ry1N2B8WhPGUP9D\u002FLZjnhmrOqskvAjMyaRd3ZDgmBw\u002FAhMQgvBncgkZPBztjtSgscKRuD8dA\u002Fg9IEbMwflgkrCP94In2GLO4O3YEBuhtDFiNJktnobdmwwRT7TwjJv9ZmFlUm2RnZFA6dv7ih77NuI47Bg8zYet3PujbkdOAZ2AYWq8fS+2EI2RsNFIbUX4tFlO+dijHdpjw8LxZsL7sg4H0xzyP0\u002F\u002FFOHl6gI2OfWA4Qhyy2JdJ\u002FPcRYJ4sbMUIOV5RUu7OppW\u002F15KeAYvtD+dCA6O\u002FnC32F3vrJaSTfp5cgjXbvpZV\u002F95LOuXbZ2vxosty+2HfllanqpwuYeecRcAL9AFqzt9ny8kknLJcQnJCPHZuP4hUO9bW9BPYs71AviUFR1IuwXIigfTjccD435xslvhY+QOa4taUg1r5zq9TcufAob1scqKOZcD6o66\u002F54Tdn\u002Fp29pCZggPcl4QTSDf6mK8vCTQOaviC3ud8dijbOBz2wd7Osf\u002FiVEICjlnOYD+3dzgD6ceSkG\u002FXLy0JyWmGRVvI49iXAt7LObXvBHgnUivhftP4tLj9Ke0EDqQYAwG1cRCnaLz2Kvy\u002Fh3fGnUDvHi0o2x29gwPg5UpRPu5qiVYXHK1jLjQkA7vjLBj8aEtoNwJN3ggceBqffUXtJsVhR9cBeJgvdqRufnQAOny2y+a8UoZ2XCIWPP+G6BwsJ\u002FW538l8SI6kacooNOd39UDvo3G6c6uryLkcCbAjyWKYbPXsx9jwRGNy0HLyi1M3zN45A51zmiNk88cI+WP+8g7jt+Lw1rexdv0U9CCnMCfHgnPnmmP4E93y7PztFRyb+zc93fAhvLbzXQxnO3c\u002FjZj9O7B2ybvY8e4MvPGpYb8xhvx9P\u002FZvfBfje9ra+9WCq31HYUhTW1pry4g3x5C3tpKNVzB72pvY8sXbGHKnXgbndhj\u002F7gdYOW0hPt6\u002FHQsesN3Gd2qMQa9vw851c7FwFYWrHrf9\u002FG0LjP4kFqObG2QovWURegPwDIjErrgovD4jAqs+icO6gBaUC5i9w+Dw53Ltf+qWNZ3dMWgR\u002FYHGP7m7mkLtO6lcoItHUDRSPgyCh56EqV8kUuLDwH8AaFlmHyzcEYtlM+Zh3dpIrIu39bNgO3S7f9tovW8wd8eMTxKw7Y0IvL6W2lwZQA6yZq3Gnox1b4SGA8RpjrPUWDjlMvD8RpgnC\u002FPlEo5zaKSNkPNuh5Sjs3kJeyL80X3UPCyNnIfhPv6YvF3\u002FcnneQKzYM9sP3nMScrNSN4yC31iuE0n1WBZhy0lbsSUB0\u002Fx8MHwO5c8Zhe5+4diZVkJZJt3CHNAd\u002FmGLyN4ijO\u002Frg\u002FFxBfths1GJA97dernRfCx7sPCu5pG1YzF8UiSS72iFFheiMWRiLNJ5LBcSsCLya1g926NDo68xYUy0nn9oNZ4PfRFLj3ugQysTdj\u002Fvh9nardIz2DI3Csmg1+H5GBh5Bq26tkeLn2KxYi85kEXZO7MNs8eOwkufWdGK7O2f2R+vJZEN2NlLi0XIU1GwtOqMDrUT8NLEKKSyitaXeViR3gKt6iXg+REBCJmXCI9WZhzOtcOKNimqD5qdULy0ywKzW32bsh6Y3Ew492U4xm8y5t2KnQsisOOCXq6drSlY+VQQYqwe5NSlY8+iKJ0DF6bvxWvrj3OM5Axing\u002FCtK+Ix\u002FEovPaVRprygeT1i7AnL6nlASdw+KA3Ora3JSnQHb04LA2NgnX6KNxHedqRfQJrJw7QbrH7B0figIVzLUj\u002FpRVa5150gdZ\u002F7oAzadTQLxY0+ZPdLUfn9uho\u002FkmfY65aUC4lYOn8WCRb7Qss2E3vz5iTlOlozkE2O3+Nwyfs60i8PAjYf7hzvKDwxcCQ7AIPsnaYrlULtZANrSx5I97NGYmgNrZ0KerXquVYtxbZ1WxmZ2LHR\u002FF4OPAB1CrWHvXDZGfrBu2U0o15bSx1XFDrxg3d4bV3VJ1qw\u002FjZV+ZQGr75vutpV6GofDsVPepMO5EmPXoz51K3Y2+cBmmy\u002FTFvn13T48acc8jrhEMWx1y6YXrkW1g\u002F0w9N7RR8n5+P2CUh6IR+eHXdasQuCLArrfho4MtvYNsHMxFSQV1hnizM1+gCp4347Q7Lzdlk5+i1RpFI+iQSC+dHYtv+WMzs4Z5vPNaE+Xhtd74sLeH5yItUZ16uBGoX6gzETFoEjzcPYttKKlsZi6SYcNyv\u002FflZTJmpBQavTMDeqEVkbxE2xoxD+jvbdEdHa60KnFKiEPJRD2yc4V1kZ\u002FuGRSCwY0t4BQXg\u002FoSDuqPUyAdT5gfj4Y4t0KStL3r\u002FQrt5NgupHYLwSkB7eLbxwYy5AdizMd5Wogfpp0\u002FD1KYDPO9oAa+AFzHlQTegGHtoFYyZYT5oTfZGPOKBA4f4u1q6LT4nb1wD86R5eLiNOzx7jMWU9knY+SOXAKkdBmCGT0u09glC3+wWeHR+ELzadEegAzvF9SG1TRBWhQ3A\u002FXe5o7WPDzqaW6BnPz\u002F0buMGr6GjgKiNOhdyfN85F4SR7fX28ctBLB0VinMl\u002FA\u002Fd5DUBmLzNA4MXRhf\u002FP3ltZvXAgouX6aLmrKf4bL1m5QAN6gGnv0uB5lPChCauHnhgfpz2tYnNgT9h8qx4WOnf1cuaeqGT1arbKVSQL8ONWPjh4X49YDqajsAN89DbFTDTPD1MbO43JeHckPew0McEh3NOtkyul3DxIkWq6VERw7L\u002FkDfiHPKFgIWdOyPkeJmlZQi2rhmCO4p1Cu0cwlLp1UKvOdswo0sZ6zV\u002FgnYAn8AfbW0Y4+KQhcfNc2CEBeOcFql5BHhtOB51A9R3c0GjTv0QOijPp7jDzRW172iAVvgW+7\u002F8BnsP\u002FeC4egXl7v16H\u002FYmHMHRCmrfnqf9e62CuoNycjb1W3+BQ\u002FhqTpfLTBqOsxs8GlFoHLRL+dIiExbO6WHkFB\u002FS7tKWiwHkUJEaXWS1W+uN3KF9ybq4Mrpl0vouE1WyHVy3gRl1bMlKH2SnYO3MeAxeMtZ2e8lRj1vAM+89l6eQFofJgcGYvCAKO78+Dvv\u002FNdm6VYs8PTczzP89g9S8HHgELMfCZrvw0ugA+D8ehpgUKizGHpp5QPP7Sc3RkX42HadjZ2FahC4brnWH9riTfMq1YaLdBrNrvsz8ieL6UMtunvPXApoFYUqvBOw4BiRviobHyIDc\u002Flq+jkZM5kCM6OxWsFa+tNeoaLw+kBzHYprJV8FI1DPBjLyXR0d2\u002FgZg9KLlGJ0SiZifuKw7ZsS8iN6294i5HznNuxJwAG5o0Cgd59JZR5fUH0\u002FDbK4Dk9mMcz8bu7VcloJTGTSXHC0g\u002FJy\u002FFX8Kx2i7jVD8SH\u002FEvNMSM4L1TIdzTnbMpuK5kIocN0mAP\u002FRZ+ELAX+Bn4T8irto9xPqK7WHWZQqv3cCNG1fK\u002FeHXN9SNm7CZDd41te8\u002Fj4\u002FHyeNl4fEzB5abRCnVqhGBUq2DLBd0CpyE0C4FB54BWv747VKarcAT\u002FYPH4tVXnsfUYb2gf9q1xWPPjEBgr24YMfF5LH45BCN62S6ivQdj6vDe6NT3SUyfHoLHOvZGyMQQTM2VAPT39cO4Z\u002Fuhq60FNOtNOoPhh6Ltnr12Hbh8xXaddYdv4AjMfiUcsyc+if5ap9zRadCTmDo9HJEvj8W4vp669U5+Wlu+vQYjdPrzeHXiYPg2oyJbfuE+UFkRR6m4FlG3vLOLcTbL0lQ6UlNbwXQ8HP4DxtHt0+7wHhaFU9mGDbrFPn81PBdG4D5nIy8vTN0cBu2xHz5Ub8Bi\u002FXbi2TM409aE4+ED4D9uHIZ0744hUewBUb3iyqgYyMCeSHZywjBw9EEEzglAcY6RVqWSnJKXhWKL\u002F6L8TkJp+3Y8Acf7zMKy6cEY5N8q3\u002F+aPLXnaxj+i+W7JJzr3Bme+ey60Y5mGJZFxWLXyy2wcv1BoBh7+ao6SHh19YapVxjtLs\u002FT5YUAeNl7YA7qOMwqYx+0P0pshu4f6oM9Hy3Ghr1+mNQvz2M0P7IY8ZPO4JlRkTiibzMCznkOHvNJZhsmcjRBTrnh35Fzm+vs0S3ww4msVFjqXLZAN5uBU8cyaK\u002FSppNN75OfyTmsTWlLCpJ\u002FtNupTDmB03\u002Fxhhda4H7fdGzZbWuU\u002FvjY+pkJfX3og7GrD+6Lj8MR2\u002FvKQvEDfn64DwVetDM++\u002FQ4rLP3NMnO2gUpmLQm2O6PGAdzTqYsly6hTi2KyFEuBIwPfPvQ2Lnkhy9Pnr4g30OsR1aTB1nzOFhGjJ2mjY\u002FHyeM1xm7Pg0EbaY6L1DwCJc3\u002F5ZP7cOhyM\u002FiNfx6PNbPn44feft3wmH8\u002FyuyI0DfCMe5vf8C1c1lo6TcCr830o\u002Fxu8PPvhaHb5lkLAAAQAElEQVTjn4Rfqwao17wzAkMnY3oX4DEfX\u002Fj6B2D2yF64t3kDNGrVGK3uvhMtWTp1hi\u002F5JZ3atUXPPoMxItidbAGdAh\u002FCY706olWzbsXbHdQbQ6mG75RwTB10D+r\u002FehG1774PI0ICgL4jMPXJbmjX2BUuTdqif\u002FBzmN2blHv1Qv8+jyA0uBeVNUYrn34IDSP9O4rqA9VxcJTE00GVW5rlVD7WrbBcisOGk8HaF7k3fnIQm3vH4fmoM5p5S\u002Fw8LG06C1M6asl8pzrNe2DEjPewa\u002Fcu2nKmegO\u002FhvaTYdZLuLgtGsdGxmFXVBS2HfwQD3z2ItbyrdjiyjTr7rh\u002FZBimjAzCmAHAhtUJsGj5lfyUFo3Za35C6voQaM\u002Fbsz0aZ+DK4\u002Fm\u002F80TD4IWkixsaeJj08i79cf+nLyKEdhMnvxiHc82h5+cAXp4\u002F4eXRYZg2MQB+61rgzdB79TJy\u002FtnO\u002Fz4Ng38glUeEY\u002Fi043hqRDfkFGmPDCJHr5+TAxPtlPL\u002FmGU7OTZ77o8vwoikUfAPDse0F8Zh4KjVOHaZ6tBOpoebW25dzRLZ0OryanQiHSPNYVF9KGgnpzn8A87gpcFhmBy2Dse4brsgPHGa\u002FugJCEIHTmvC8Fzg9tBcbA0HXguiflHdQcFmrAwKxuSJQZh8yITWtvH16D8Qe6ZR\u002Fiaag57DEHhwLAZODKc\u002FqGKRepfB177P7dH5L8eRfFrPS908Fj4+\u002Ftp8du8ZhuTREXjCncsuYv+iAHTXynzgPTYRT81+HO7Uxw4TI\u002FFA3OPoHhiEIQ+E4vDweRjBH66ufnh9DjDtgQEYEjgAfqs8sPCF7jQg+yMFK0MX40D8fAzU1k8QVp4ATq0NxWv7dmH2YL0vQ9acQOpn+ed8xEi2RU7w8e64j29S2JuVeLkQ4B09Q3iHb330Zzhb2odYl0sPKs4Ij5PHy+M2GHBYcT2SlisDAf7sL10\u002FzuOVv+9Dap22GPosO5AFavH1o68fetJ17\u002Fv\u002F+wJ7vvsGm75OhUurjnjMUP3vXox8YQ4mzN6HlGx33NuXvTsqrHMFh5Y+hycnvYl1W2IxcyrpfHgaqAek7lmPBWvicTQNaOk9CJ3QC495uePav49gNeVRbaAou1ohcGejusC1izh9gvq0JBxPRsQCO97EyKA3sXrrF9gU8wPOwoymuZ+7Wfh+azgmTI3A\u002Fp+A2h53ov+eEvpga6tgUHq+BWuWb5qnpxwsusPzTqDDPbmk0Prezjh1knYiMxPw8vQkmDOiMS1iFqZtSAISozBtQZy2vezR70VM8cm7bdeaLpCmn2gPrllzeGZ3QBfDQXVuifs6p+AYzT+KK7ONxtTIHR5tumNQWDgGH4\u002FCDjJpK6q0QU7TYfj4hyNI\u002FGon9tjJ1gl5XLnzvV\u002FfjNF3cYzFG3P+ORfaW8bsgznbN+PdeXPx5tK5ePuz1\u002FV8cpzw5yfx9jvLsGDFZnwdOxX3a7uMLTA6VtfxDFiGnZuofN7r+GD7OmibYkXZuysYW1\u002F3gfHyCFyHrcEtKJlnD87utv91+joWLF2FrdGhuM+VVHzm4usIb4rwQfq5fQQ8gzfb7HCZTYrqQz47uq7niI1I3LYMby4LhpeWlY5zlx7C6EfdtZR2evB1bB3NfQXM3qH4eNtYTddjwDLs2bUOb67YiHdnv46dtvGZfGbq+YE0B87t8cK2r7F1xet4N3om3nxns908aNbp5I4HHnbD7q95Z9IdvWcT7707tfn8+uudeDewJenQYfbG6BXb8LVWtheJu1bBKAKt9Wfe34uvN23Ex3u34d0nWuY6524PzMSuhDhsjonDwU9etM0j2cs9WmJi3HGcOLgL+iO0ojGRut56bBxSvjtoy9uFzWPb6\u002F\u002FLNyaSdp4XYeOOKH3O0xOx380PD3jkGpTI7yBgfNDbh+xg8e4eO1388OXfYb7KVeXx8rh5\u002FMzBngsPxkhzXEQIFCJweANeIccMXoMw9E6XQsVw1rOa3vMIhg4iaeOCs2cv6pl0vmz5mc50pJ3Hb1cpdDZsZOKy9p9mKY+PZn54dXwv3HFyK15ZdYxyfsCGpFSgWTs8RvmdGlpwdPd2GK+i7eoaGz79AvtT66L3sBC8Grla+89OXsPC8RFdR6YGUj8HtUIjXTXvnJ0XhRNQG8X3wU67UkZpCOXRrxYYPMQbiYknco2d+lcivLw7AK7dMXd7NJa9EIYpYSSD2wMdAjBlnB\u002F4Nm76sYP5Hh9zinY4rc09gOYDEdglCYd5ntkq3QY8ktgeXchksWVpJ\u002FI9ngaW0\u002Fj3BQ80uYONVE7hD1iWgr3jvHIR2gXMIYezXGzRzluVsXMoFju7jULucwdvU9\u002FdB4+C+1d7cK4c27NfGwZ\u002F+7zyiqfvjofZ7vut5WVX7Oi74MyB548dLXa6OF3ThMfN42cOPHYj5LiIECiJwNmtG7ApOQv13FwKq6ZexG9wwbWfvsArU+dgwtvxOJCYgv02zUZ3dta+\u002F9h0EN0Cp13LX+iPa1uRXdARoeG0g3n5GyyZG4+ztpKzUUfw\u002FVUzuv6tJWr\u002F9B0+3WMroKAkuy3druDQ+xF48unnsC45k27Vd8Tjf26Geld\u002FwKZJc\u002FDKrp9xmeyUdBTXh5LqVnR5OTmbgMfQ5Zhy9kX9tqBPdzyTGISFQ91pfCaYPdzBv+OryR1m7barh\u002FE7v9ePY+njPuhOO5r83Qiu9+4kckjhjhFvhiJ1ql7Wvec4up04X7+dWFyZqxXJSwfCu7u\u002FduvS2y8SuQ\u002F7ReV7Ffyg5XRphD+sSy1\u002FnYPPgv+IUuvf4P9sUA2k83Rsn9Hp9o+7Th+sWPMYGpeRY1HzzqvWKOO4IZxnxMsr9AhcjVV2328tL7tiRyfA70GeNw5Z9Nzqfs4\u002FPh43i8Ehf6mkahoBpVQJQ84CbpBKNoUUABn4dO46xP9E6aws\u002FAJyMGmX8tqlDODoOqzekYr6XUKwdtNqbFswAo928URTrR7dya7TCqG0s7h2eFu4pH2DT1dl4Jer1wGy\u002FZtNB316o2tzF9rF7IbZbIPk7We4cDt2fW8BnLPw\u002Fb4NOMpZNrnmyO5lsns1E3ynvavPIIQuWI3Y999CiJcLUr+Nx7zPE5Fauy1CPngLbwc0pj6QMd7NvEzjwnVcu0RpOn7jpDZOSqDoPnBpZZZycza126aL6Nbe7m3YFU+361YH2P1HBDsEPvNwYr5PbobZOxirdiTg4I5YbCtYr9kALOOyz7chgW4Lrsu9z0jViyoze2P0yl1IOrgN27ZsozAOM3q4UYXKd\u002FCHrdErjtuLcZuJP5RZOG0vnCdy4\u002FY7kmV0IMsyR8XNr\u002F3a4Lj9ujHiElZuArwWuIc8fxxn4XTVkY4YN30SRnT6fT3mcbMwB7bEcQ5FajYBpVQRAPZg5uhxePLVPXblx7D8hecwcOwK7MU3WDBhHAJm67e1D0W9iieDxiFs0QqEDaX8l\u002FIcw6z\u002FxSNg6KsIm075YeSwksW9i8IxMOhVrKO4dny5AiOp3kA7mfAul7ijVUMz8OsP2BXL6TxxaHcp2X16EWJILWbuCxg4NAKvLF+B0UOfwwS+NX94AyY8Rf18eRECxkZgJPV5wt9Jef2rpBuOVxIoTse6l8bZxkkJ2mgrqg9cai9K6TyV0kP7soqIO5V7o3TL1mS6CasmN5iLqudqQlFFKLLMBHORBlHhL+ODljtixPlDt6DwLSeR66ipDHg9sBPKoSH2a6ZgnNMilYsAv79ZjF5x3BAjr2DYdfgkvL32LcRG827IG1j7Sgj6NyuodXvTTQMfgZ+XO\u002FTvlrXF1CVvYf3L\u002FcrcCWPsHBqVOc5ipCWsWQSUKn+HKOXwMaTkYsxEVjbtbF6+SDmpSMkroHRpj4fQyRM4mxyP+NwqZbGbgaOHf8i9LW+YSElJNaKlCB31oehqSpU\u002F16JbK76k\u002FJ3N4tuTUiJg\u002F6HKcRZ2JIzQcKyyaOuc4xyWJNeuXYNI1WFQ0nxyuTH3HLLYrxFeKyy0nLTDPq5lyKlSEuB5YuHO8XxyWEh6T0LooI64g3ZQ9sbvwd5vUnCteUf07lNI8zZmtMSIXp44s2sFlh\u002FlZu9Eoztc0KihOyfKJMa4mQNLmSrfXmVp7TYScHK6le5ILMJo53Dk0m9+x4g+wgSyMXr5D3Y2ysOunbkSo4764LjSreXpuM3icm\u002Fl7BbXbo0ts\u002F9w5bgh\u002FAHMO1jsVFxN2YGru0JwNboLrB90xLWN9yArulOxcv3DeyFSdRiUNJ885zz3vAa0tUBrgtcGrxFeK8a64bDGvpmq8MCLnbf2vHtowb8+JMcu6iMsX7kCE0a\u002FgBc3Ak39A+weNh2iPYxa\u002Fz6aJ\u002FoHj9UeZD092A+dmnVE4LNUnvtg6hEI7MLA3OFrPFxa0+M8Fq4\u002FCYtfmYRxfdui\u002F\u002FAQjNAecWGU+aHRrylIc+5MtjnPEBd07eIJv2EhCPHPczy7BozAuEFtDaVCYbHjL6QtGdWVgFIK7BQpVXl24FCNXkqpSsPXCfKqEALGhy2H7DywE8G7WdYjkchOmIyctK+B7KsV0rcyNyoVbh0BWgO8FnhN8NrgNcJrhdcMrx1uuGDIeSKVn4Axb4V6eiIDF2BGz4nz9V8WeTTPwWva7E5oD5u++0506tYNvr3aoh066g+y9muLpvUaoFWvQXim\u002Fx9wJ+louu07wtenG3q1c8djL8\u002FIfbh0\u002Fb8MwuypI9AJ7gh5PZyczJZoVM8dXYc8T45iN\u002FT38aOu2Wz3aUVlDdC+TwBmh49AVyrRjubdMDv4UfzNuxseC3gSXAPoh6GDeqEn3XLXdAqcihx3AT1JVi8CSukOpVIKSinNCYLtpZTS0k08GkNev58AcyzoxBtppZTWgFJ6qCVuw0mczdsAuagm+EOXhR0HdiCy\u002FrsLN46tKUpd8ms4AV4bvEZ4rfCa4bXDUsOxVLnhlzhne1ZgTtQ+HD0LNG3VEf2HjcWrSxZh9iB3HF3\u002FJiZMnYN1p4F6zmmIf3cN9vb1Q8\u002FmLkiJfw2jqWz06OcQ9m48lkyfgwlL9uFCHVdcTt6K1zb2g5+XK84mbkHc4UTEff4DLnu2hX+zfuj6Jxdc+GadXj\u002FiG1DTOlfNNpCyfZHW7sitKUDzvyDs74PQqR6ppH2DsElv4eVvUnCtIdkKAJoG34d2dTJw9PN9pFD0USKHoqtKSQkEqkqx4QBxyDL0sb5gR6mq9L8y9pP5MUfmyaKU0hx5VPDLqYLbr1HNGx+uRsgOgyHaLdKTm2oUDxls2Qlk0xrhtWKsGw7ZirGmjJDzRKougZQdGzBzeoT2XL6B0+ORkm1G116+2oCaDnoeU\u002F9mxvcxK7CcH0TtzNmZ+O1cBkfspCP4eYHtLPvyPS+w\u002Ft1+tPP4CIY+4I7fUs\u002FjlyZ6lWtX0\u002FRI2kVcztaj0Gxn4bdfbbYvZyELtZGd\u002Fg1S+MGA2Vkg9xOI3Yejv7qgXbcQhHh7Av89hg3adzttdiQQAkUQYIeIxcXFBfd0aI1ZU8fgjflTsPDl5\u002FBaxES8SvByEwAAEABJREFUOnMC5s8Ynyvzpo9DTRd7HsyHOTEv5sb8mCPzZK4sRaC\u002FrdnibN5W3HmNGU4BOwu8U8Wizv8rT0Fit4FA1WuC1wivFRZjDRlh1RuN9NgRgU7PzsT6JWMxom9HtIQnunZyRz0X4MKv5Ax2GYHZgW3x2751mLnV5gBqD7J2Ratu\u002FUgfaNm7N\u002Fxa8i3zEPg1TMEHizbgkNZQBi5fBVwufYcltAM6YcmHiD\u002F8PY4eTcHZX2lHsnMI3UrvhsApndFSczKpkmG7ix+awh39O\u002F0B9ZCBY5t+wC\u002F8\u002FL86rtBvqe\u002FDp8nUH89u6NksE0cTPsrbHSUzcggBewJKKe1WulIK7Aw5OzujVq1aYAfJZDKBpU6dOmCpW7cuDCmYNvJrWliQA6dZmBsLc2SezJX5KqVyeaOCXk4V1K40SwQMJ4EdTt6tqrDvaN67HA39x+ibGNQvOSoxgeyr2mOgeM3w+mGpxL2Vrt0EgaMn\u002F4ffGnZGYPAkRG6aidnDOqNRWiI20a11P\u002F974EmOZ1OfSdi2aTW2Rc\u002FBuKPrwA+yxp8Hk\u002F5qRD47CL07PwS\u002Fdq5AvbYIiSQ90l0\u002F3YIlscdw4Y9+mt62yOcR0rsVubP7sHr9Htqh9ITfsCfhXy9V37Xkvhu22wVg7ab5GHdPXaTu+QhLjn6Dz5PScK1xZ8zeNAehpHs05hi0Xc60Y9j0OWXIIQQKEFBK5ctRSmlOEDtE7BjVrl0719F0dXUFCzuS9iHHRVw1B5w5GHw4bjictYkj82SuSumM7cErpeyTtyUuzuZtwZzXiOEccMjCToMheVpFxR5Avf5fovHok3AfexKNg7+Euefg3+kk9kT9Dn3hXKeoNsuQ38Cz5L50+RB3jP4Sbi1Ka7cn3IaexB2DnitthZvUew4Nnj6JRn163mT9MlRrugiNxv6IO\u002FoOLkOlPFVjvXDIa4iFS42Q4yKVl4BS+ge9UnpYqKd7NmDC6HHgh0DPXPQmRg8dh4AX1uDzNCB+QTjlc5lNguZgNRnIfZD1XNIPegEzY\u002FVHpAykuoaMXLAPZ7euwOinx2H03BWYGUY2xq7Ap1Tfs9kV7HnzFQQ8TXWTXNG0HnD2v\u002FFUAui2I6D1Jeg5\u002FYHUVHJo1RwEhL1Jt\u002FvnYDml0c4djWhHNCVpK45yughRSmklSumhlpBTjSOglNIcTaUU2DFi4d04dpTYaWIxHCkjZIfKXji\u002Fpoj9uI04j53jHDIvFubHO5vMk0WpPM6owJc4m7cJfk5OTm5LHGcxMthpYDHSjsOeqD90Dere2QQ3ft4B66kdyMpsgtr3Lob5gQccVylNbodnUbvOYWTufQfG17RKU62wTgQaPvlPNOg3uHCRfY65CZxcSBrbZxYX94JTPROJZ3FK5VDmCSdXbserHGyVYOLsdli\u002F3wJr6pESFB0X37hxQ\u002FvlJKOU1xKLfdqIS1g5CSilStGxDDh6CHRxFVOSCz802pH+2eRjOErOq17mjvadfBHy8nxtt5R\u002Fyg8pe7BhPexeRfQl7QccTdHV\u002FO6\u002FE42upmBfVIaeUcxZqdKMvxgDUlRlCSiVf+6N3Td2jNjZZGFniW8H16YdOhb7OKcN4fyaIsaY7UMeu5HmOHNjfgZLpZT2NQXYvZTKz9+u6JZGxdm8pXiLN84OguFkcrxY7XbkFN5hQvbpUFz4PBSXvgyFZVMorl0ywfnuZ1HXVtn5z1NRv\u002F+naNh\u002FEVzb6Y5TXt481G1uc9raTYXb\u002FSPh4pyK6+cBl3tGopbNhn3g3HwM6vd5Dw2HfAjzXw2dnqjrQ\u002Fbptp2r73uUHwZX3y60qAHV8DG49YlAnc66fdrogPb603Oo7zMGLlrCOD1A9ZZTPynN5b7PoTZF+ajdZRHqd7F3ouug9p\u002F08XA5i7NXBLW1PE9oPFp7HiNR3\u002F9DNBzEtvPXKbYeF9qJQ25UnpdPDErD+J55MA+y52dFTs5V5FzmX47whIv3PLjxnA1ag\u002Fr3FO4vNZnvMNYKrx0jnk9BElWCAF9kK0dHM7BhNv+cHu102nZCn5z+EQ6VsXParuvT+s\u002FzFVe18oy7uF5K2a0koJTu8Cilh7wmDDEcJQ7Zeaoa4qJ937Qi+8q8DEfTYMkhz6NSOmeOV5Q4VVTD0m4eAXYYWPJyHMT+QDtvsNCu5m67wt2wnk8HTJ6o1QBw9iYH66HnYHI3Q5kfRN2\u002FvAhXLY8cVZdzuOHSD67930P9FkDdNk\u002FD1CkC5q4PwLnen8nZJIeo0G1dctoeioCJ2lbOnrpOv6HU\u002FqOo4zUUdX3nw7VVR7oFfx9qNfOEohJVpzVquXuhVtMHYfIORb12lEmHq\u002FdzqHN3L7vb7A+g3uPsDPZELRMp3E02Ozya52y2GYo6bfpRge1oOJic2lCwqi0HTg2oHXddXO4eDFPrXqj1J7pF\u002Fdg8mBpZkZ3tRX38CA3uNWrooZOjenpR7llnWZibnv97GdNYmR85+LhnEdy6P4pa9XnOeqLOX9+H2cYstzMFIiWulQL6kqxYAkopKKW0Tiil6I8yp9w0auhLKZWPg1KqxjNBDXsppbQRK6W0uVdKaWuCHSQWdp5YOM7CcRHn3K8cMAvmYkjBNOillM6WotqhlNLCijg5VUSj0ubNEqAdMWv+ujeyr2oZyo0cyLY9oTJ34\u002FL7fXDhw644v2EUnDjv0m5kHv8C1uNrkHWlNVzaemp14HQO1z75K+muwXWy69Sgl56fe16Pi+\u002FfhYv\u002FXI7MxMXIugg4NeySW4pfN+HCuq648I+naZf1K9ygkpzz7+PCpmH4bcd2XM\u002FygEu754AG81C7Ke3K\u002FvR36L0lOx2Wo25TIOvgY7AU+Z\u002Fw74LbsBfhYiLDF7fg1w\u002FGgrpJCf3I2j+M2uqDy+cA5XQKV\u002F9vLNQ9\u002FeB84wisiZ\u002Fi2r+Xw\u002FqLCbXuGgP7l6N69nZZt24R3LT88mKsaGDfDcMva57E5URi\u002FM1+ZMMDzn\u002FgHhQvVdXhLH5U1buULwrGCJVS2oW1SQ17iDWPlzkopWC8OG3EJaxZBJTKWwdKqVynUymlvT94bRR0ojhPxCkfH4ORUvkZwvZSSs+3JSskEGezQrAXbrRE58FiQQ45Ik5NbI6iZsITpgaUzkrH9TOUwbN57VyuQ0c5AOfV9kLdzqFw7fwknK+dwo0rVEcrJOeVHEgtyifW5dCQBlPRMORHNHyQdkipfi1Xo8AWXjtLzpEtXih4C1d\u002FTodq2o927h5ALSQj69v9Ni0znM1mwHoM1\u002F7Dt5Jt2YWCDFw78ZnmCINuO18vVA5tN9etTRNc\u002F2YUfvsv6MMK9KJdWOqvK4mLUyqyMymrwME7lPb1ChSjSG7MqBwZO3f\u002FFI3HfgG3bjw\u002FXbRmC\u002FWlQEaJa6WAviQrDwG+SCqlci8UQx\u002FrW2MeYs2OJo+XGbAopXOAvGo0AaVUvvErpehzPE+4UKm8tFISVyqPgSM+nGeIUsqIOgpvWx5fOm9bY9LQ7yBw+CNkkdNUq8OHMN9Ht4zbDIZr3w\u002Fpljlw46ePQEXkRNL+nLkn3P5MzmQDuiXbYTByrlCekwXXvqLdzk3kkP2wHVn\u002Fz3D6SujPn7rA2WRB1hHa\u002FdzxPrL5uXpFViFnmLc2azclx9ITzg2Aq\u002F+inTonL5ju9kTOz5\u002Fit1zHlmwe3YTsWj3ptv4a1CFdWKmf8EStbtT3Py2HC\u002FmiwGVYk\u002FbhBv\u002FPpVoNYHyfM7cLdMvc3K0nbpwKxcUk3Wm9nkmNuFxF9pFR2q7npX9tx7Wfd+RW0SIO6gF5\u002FXcmpRtFcNPyy5Fx7aatobL2I\u002FODPrAc+zf9QUGNy1GtCbCjxeJSiodYV8WHVxsPnK4qD5uu1outigxOKaU5mI66q5ReppSESjlmUBw3R2UVkSfOZkVQd9CmUspBrn3WJli+WIJr\u002FD\u002FQu+v\u002FKcb1ribkaL6D37Zv0hQzdy\u002FGtctNYHron3AP+hD17u2D65x3tTXqDvkR7uP\u002FiQbdn9S+33kji5y7G1abc3MOOezQXbdodnJP\u002F\u002Fq7dhvapftJNB4aCm2xsEMJ3THLyaL717nK82E9kw7lMQYNqR2zNxWcWYws\u002Fo+ptLt47cg7lEGH5lRSu+fDYdm9BTfq94XrX4cCyZ+SM023vLv8E+7+PYFrpKu1tQVX\u002F3cKOaRnHv8l6lO2cdTxehDO5Bk6t3mPxvYj3Md+CdM\u002FZuFqegPUZgbjaVfW91nUdicH1qhEoaN69fE+rD9btP43Cv4QN4rgVj6MiR\u002FxvpGZjCtHt2tOd71nT6JhV+onj5mF+lnUoZQqqkjybxWBm7SrlD5XSikopQs7ms60cGuV8BDrOnXqaM\u002FSq1u3bpUK7fvNcRaTyaQ9P5EdbB43j585KKUzUUpphJXSQy0hpxpHQCmV+z5RStW48d\u002FsgJVS+bgppW7W1C2rp\u002FkPt8y6GC5fAulvwfJBG2SsegSW7Y8gY00bXNg6X\u002FPLtIYuvqOXRw\u002FDxc134fyHobDa5Vm2\u002FpXqdNW+I2nd3pXij9DeIdfcAsv7dyHj4\u002FmcsJPd+G0TtffJY7j49664wDqbwql8Pn5dcxd+2b6F4nnHlc\u002FJpq3tC3s5vyec+NZ7xm5k8m1+ztpP\u002FV5FfTgJZP87FBf+TnY+J2eZ+snfD72w+RHKo7aiqD9aW+R37u6D85rdPviNbdjkKre3ivQMWcPl1OfN9+Rj9Ove\u002FDu5juul4spWqreZ2H0yDFepPxprateeG+zyb54x8aNxX\u002FgH9eu\u002F4TTeu\u002FDrp4\u002Fh\u002FPt\u002FxS\u002FEVWdnG6QE1YqAUkq7KLCjxQ4XP7aEHTF2yFztHmLNDqaRrooh95\u002FF6DuPj8fJ4+Vx8\u002FiV0llUqwmWwZQrAaX0NaKUhEoVzaBcod8iY+XtbN6iblZvs0qpMg4wGdf+m1x0nYv7kZVeoJjyrv2k32ouUFJyMj0Z10vW0jWondy2O\u002FRDLVcrrqfMAm3k6eUlnLOpLYe69nZLsKEXl8BIVyp8Tid2F+2yqV2H3Cg\u002Fd5yGOuU51DXKiwmv07iLKS5UpFRZ10whE5JxmwkopTRHUylFO\u002FLOmvAuH+\u002F2sTPGYu+gGY4a51UVMfpshNxvHhcLj5PHy84mi1J5PCAvISAEqjUBp2o9uiowOKWU1kv+Sz\u002FH2aTFq83p+Cj8sqoNfj1cbUZU4QPhNcJrhTuilNKcF46LVF4CSql8neP5U0rlczbZETN2\u002Fnj3z144\u002F+ZFv319u+rb99uIc9s8PhbD2VRKaf9JCnYvpfJzsiuSqBAQAlWcgDibt2kClcr7IFVKjyulNGdBKT3MbtjxNvVGmqmqBHiNKKWvF6VU7jCUyovnZkqk0hBQSp8fpfSQHU5DeJfPcMLYIatuYj8+Y8wc8uQopfNQSg85T0QICIHqR0CcTduc3q5AKf1DlT9sldLjSintr\u002FysOx+FvIRAcQR4jRhrRyml\u002FbHCaa6jlOJAy9MicqpUBJTKmx+llDZPPHeGsFPGwmkOq7rYj4Pjhiilj10ppc2PUnqoJeQkBIRAtSQgzmYFTqtSSnMyjYgFQNAAABAASURBVIsKmj+Aq3c\u002FBXkJAUcEtLVBa8RYL0opzWFxpCt5lZOAUiq3Y0opbf6U0kPDGeP5NeJVObQfh1L6GJXSQwOCUsqIFgwlLQSEQDUiIM5mBU+mcTHhD2a+fXa93Rj81mkOrI06I8epmn2Hs4JZV8XmeQ3wWuA1wWuD1wivFWPdVMUx1fQ+K5XfwVJK5XM6laq+afu5V0rZJyUuBIRANSYgzmYFTK5SKt\u002FFhZ0H\u002Fs4WC3+pXrV4EFe6LsF5360457sdaX\u002F7HD\u002F\u002FNS5X\u002Fl+vbcgViVcbFvZzzHPOc89rgNcCrwleG7xGWHjNKJV\u002FHfFSVkpxIFLJCSilcj8DHHVVqbxypapmvKRxOSqXPCEgBKonAXE2b+O8KqXytaaU0i44vEvFDgQ7E\u002Fw\u002FN1n4USHGY0P4MSIcZzHyOS5StR52XdJ82c8tz7mR5pDXBAuvEV4rvGaU0tdPvkUliSpHQCl9HpWq\u002FmGVm5yb6LBUEQJCoDABcTYLM7ktOUrpFxZ2Glh4p4qdCHYm2LkwHBN2OjhuH3JcxBXVkUHBueY0C68JXhu8Rnit8JphUUpfR7dl0UojQkAICAEhIARugoA4mzcB7fdUUUrlq66U0v6TEDsO7ESwM8Hfy2PHgney2MkwhJ2OgmKUVb2wDmp6nwvOpZG258JrgNcCC68NXiO8VliUKryWIC8hIASEgBAQApWMgDibFTAhSulOglJ5ITsPLOxQGMIOhiH2ToeRxyHni9zeB1eXF2+eP0fC9u3zeT2wk8khrxEWpfLWDi9hpfQ0x0WEgBAQAmUmIBWEwC0kIM7mLYRbnGmldOdAqbyQHQp2JFjYsTCEdzqNuIS1UBMYFJxzXhOGKKW07\u002FoqpYpbYlImBISAEBACQqBSEBBnswKnQSndWVBKac4Dd0Uppf2MneFYGA4ohzXByaoCY7zlzi7PNc+\u002FERpxpfR1opSC\u002FUup\u002FGn7MokLASEgBISAEKhoAuJsVvAMKJXnKCil8jmdSulpdjaU0uNKSahU9WdQcM55mSqlj5vjLErlT3OeiBAQAkKgZhGQ0VYFAuJsVoJZUkrl64VSSnM6lZJQKWGglM7AWCRK5U8b+RIKASEgBISAEKiMBMTZrCSzopTuQCilHPZIKSUOaA1i4GgRKKWvAUdlpckTHSEgBISAEBACFUFAnM2KoF5Cm0rpToVSeliCuhRXUwJK6fOvlB5W02HKsISAEBACNZFAjRqzOJtVYLqV0p0NpSRUquYwqAJLU7ooBISAEBACQqBEAuJslohIFISAEKhQAtK4EBACQkAIVGkC4mxW6emTzgsBISAEhIAQEAJC4PYRuJmWxNm8GWpSRwgIASEgBISAEBACQqBUBMTZLBUmURICQkAIlJWA6AsBISAEhAATKJWzee78rxARBrIGZA3IGpA1IGtA1oCsAVkDZV0DpXI2mzRuiFspYlv4yhqQNSBrQNaArAFZA7IGqucaKJWzyVugIkJACAgBIVAjCMgghYAQEALlSkCczXLFKcaEgBAQAkJACAgBISAE7AmIs2lPo6xx0RcCQkAICAEhIASEgBAoloA4m8XikUIhIASEgBCoKgSkn0JACFROAuJsVs55kV4JASEgBISAEBACQqBaEBBns1pMY1kHIfpCQAgIASEgBISAELg9BMTZvD2cpRUhIASEgBAQAo4JSK4QqOYExNms5hMswxMCQkAICAEhIASEQEUSEGezIulL22UlIPpCQAgIASEgBIRAFSMgzmYVmzDprhAQAkJACAiBykFAeiEESkdAnM3ScbptWlbLJVjLq7VsKyyZDoxlUhvZDvI5y1purbO13ydF9f\u002F3WZXaQkAICAEhIASEwG0kIM7mbYRdclNnsGHEKGz4sWTNUmnsnQXvOQmFVPfM6Y6X9hbKpowTWOrnh9eSKFoZjiL6Xxm6VtY+iL4QEAJCQAgIgZpKQJzNmjrzDsfdHlMSEjDD22GhZAoBISAEhIAQqA4EZAy3mYA4m7cZeGmas56Jx9KJQRgycTE2JF2yVbEiNSEKr70QjCHB4Vgan5Gbv2flGhw46aiOTYUDawo2REQjmeMsF5IoXdjWkagoHKFb79akaEyLmJUni+KRSjf4i2vLcjLWQb+B9PhITA4eoI\u002FnsDEe7gRJZgJWrjyIU6QzPjAI4xdE44iF8uUQAkJACAgBISAEqgUBcTYr3TSewPrtwMg3orFxjjcOh47CWu22ejrOXO6BMfOjsHn1ONRZ8SJi0rnz6Ti1i5y59bY6YWbEjI7EES4yxJKEpaPGIfnBgfCy5e3cnIj7ZpCtlcGos+pxTEvg72qm48hncThCdk33BGBGWBimkAyul4jkO1rBE8W09WMUQmZnYDD1e\u002FPycWiyPlTvN+dvaoG5a+Ow+Y1h8PzlDLmstk5wkH4aO2gsa68Px7KYKMz1TsL4UVHk2HKhSIUTkA4IASEgBISAEPidBJx+Z32pXu4EWmJkiB88TIDJww9TgoEtX52hVlrg\u002Fn4tYbqcgXSLGZ5\u002FOoj938H2sqvTpj8GN7fAYivBLwmYHRQBS1gsFj7oZuTi4ZBgeLlS0rU9Jk72xZZdBylhdzibYPZwh8elbVh6OhjrRreE\u002FmqZ1z+7tpI3fwiPxwLQwEL9+8WK+3zMtn5TrfQTOHL6Eqy1WqC3X3vQ0CjT7mg1HKP7uVO+CR79QjEGcdj5k125RIWAEBACQkAICAFUVQTibFa6mTPB5JzXqSYeLYBsSqfFIsQvGCviE3HkUCKOnaO83CN\u002FndxsjqQfR7K1BbyauHEqT+zawB3uaHItryg3Rre4p4WewKQ3AuCRm+m4rfQLZ5D+X71v3L8jpgF4pR\u002F1\u002Fa5gbF7uB0vCakx+wgcDFxzMc4QNm861ydE0Eh5o8geKXyeRQwgIASEgBISAEKjyBMTZrHRTeAKHvzO+13gJO7fT7e6O5LQdP4gDvcIwI8gPD\u002FfrDM\u002FS9rvtOGxe44cdY4OwNiWvUmLiidxE8s7P4eHdAflfl7Bnzmp4LFyE3ub8JY5S9\u002Fcih9K5BfWN+0fi7wOvRqTJj1Jq0R2DRr+IVZ+8h757Y\u002FVb\u002FPaPXzqZhERjK9YSj+1JneFFQ0YDM8zX+fY+2ZFDCJSJgCgLASEgBIRAZSEgzmZlmQmjH87tYToUiiETZ2H84w9haaP5mNKDCn3HYUrKPAx\u002FgfJHz8Nuqwl1alE+H850MuIUzT1qmWCqTamWAVgXE4xTY4OxgW9P1zahw4VY7T8aTQ72x\u002FBDw7BwqDsp0mHYSliEkG2nEfOcP3wfIBmwGAfY7zPKSdX+MPWbj1euRaD742GY9kIw\u002FAeHY0saYD22GsMfCsL4iFmYPDIUO\u002FyCcD8ysOGZ7hj\u002Fmc2pbmXC\u002FjDWCcNAv+VoMC8M9zuTde8BCDwUAd\u002FAWdjK\u002FaYsOYSAEBACQqB6E8jJyYHIzTOojKvDqTJ2qub2qQVGfxKLZXOi6NZzBJZ9eBB75\u002FtA21h0bonR6+Owbn4EVq2NxLpPErHQh0npdUY35zgLpbfQbiRHfebhBNXnKBr5YWF8FEaQXu\u002F5iVhFdjZHzcPrK3ch6cNgtGbnDlSX2tdsUd2UEwdxcPcu7GWJexH3m+zKNaOUNtqCG+6fHouDnyzCK\u002FOjsCsuEoF3AaYuYdi8OxqrZkTgder\u002FtinedMvcHSM+PI51AbZb+87tMTGKdRZh88Fded8tdfbGjISD2LVhHgZRv7Um5SQEhIAQEALVjkBOTp5zVe0Gd5sHZLC8zc0W25xTsaVSWHEEnGlX0lS4eZOrg8zCaqXMoTb4PwmVUrt0akXYpH6X2PMidEwlVixdz0RLCFQBAtJFIVCjCDhyjIw8CfMc8NKysF88Rh37vIqKi7NZUeSlXZ3AXUHYuCEInnpKzkKg5hIo759nLbM9KywW\u002Fq5MzZ0CGfntJcDOkH2LnGbhPA4dyY0bNyByw+HXDOy5cdwQ5mjEKyqsus5mRRGTdsuZgAlms2xdQl41nkD6pmB4D45EMj99olgal3DqcApKdAv3zoL3nIRiLeUr\u002FDEaw0dEyzNu80GRxK0iYO8Acdxe7J3J7Oxs2It9WU2OF8XEniPHjfmzjxt5tzMUZ\u002FN20pa2hIAQEAKOCGSfwPrNHTCjbzxW7CrJjUzEirl7ke\u002FpZ45s3uY8aU4IlJaAveNjxDks6DyyQ8V5HIrkd7oNHvZ8OG4I8+T5MMKCcU7fThFn83bSlraEgBAQAg4IWHetxk7fAIweHoT09bFIz9WxIu8nYoOxdE8CVkZEIfGnOLwWMQvTNiQhacMsxPyYWwH4MZbyT9hlUNSaAuPnapPz6Wdg56I12k\u002FUkpZ2WC2XYE2Px2srk+x2T604snIxduZ1TNOFJQkbFoRhyIBgTI6MRyr7yZnUx2J+gtaSFI3XjJ\u002Fjzf35WvtxBiH\u002FT\u002FVewpHoxRgfOADDX4jEzh+5EWo+m\u002FoeGY7hgXZtUzZo\u002FK\u002FFJlGdWRg+PU5j6bBNHmPUCa6hC9WbViC99LMzQPYlJMdGYprRZ+MnhEk\u002Ft51AvQ\u002FpubvStPtMdeQneHW09ueCzo\u002FhHF2\u002Ffh0sVqsVV69exZUrVzTJzMzUQiMtoc7F4GDwYWYszI85shhsCzK3n4\u002FbFRdn83aRzm1HIkJACAgBewIZiFmfjhFD2wPNAjCmSTTW5\u002FpA6Ti1KxKTV1sweP5qTOntg9FTAtChmQ\u002FGhIVhRoA32rtbsDTqYK7BA1GRuOjeMjfNDuHSUeOQ\u002FOBAeFFu+nex2H+aItpxFan7duEIO5HZ12A9uRzPhO9C6h0tYPpsEWLSNCUgLRavfVYbLfJ+3UEr2DM\u002FHKn+i7A5Lgpz\u002FYEzrJ9+GjtWvIi114djWQzleydh\u002FKgo\u002Ffb8sUgMmZuOvvOjsXnxAFhe7Y9pCew8puvjXA+MfCMaG8PMiBkdiSPcylfz8PyPfmQrDhtnUSM\u002Fc2cvYWvo4\u002FisRSjWxazGzDbxGDLM1sbpg1g7ZxF2txyLVXMGwKOoNu8wwxodiwM2B\u002FHI+kjEvLEaOzO5USB58xqcMtGArWdwxmMgZlC\u002FNs\u002F3xuEXI\u002FV+2do50jkCGz9cjn4\u002FRmBybIZWOTVqLKZlDKQ+R2PVOA+sn2Trm1YqJyZg7wAZu3TfJh7D5OkLMHxMOEaMnYaR46bj6fEzREpgwJyYF3NjfszRYMqsWex5c\u002Fp2i9PtblDaEwJCQAgIATsCJzZiQ5NgBDbjPBMeHtYDMavj7XYVW2LkpAC0bmRiBZgamWFyNsPDwx1mV8DkH4S+++J1pykzHuvj\u002FTHSX9ct6udqNUP2p1\u002FiMH7YapxqE4oPVlNbzu0xMhjY8lWGppW86T0geLjmrGoZuSdyVo+nINVihbm9H+6\u002Fy1ZQxE\u002FQ8g9ItAoZh\u002FsakZ5re0yc6Y\u002FduwxHuaXDn8IlTVw9cxynfqId10bt8XCPFkDmXmw\u002FHoBJAS1gon8e\u002FcIxpX5c3s\u002Fc+gVjCunx18GLbNO5Owb77MKmvdRC9kFsSQzAqrAz+GwvO78nsCO4JXfNAAAQAElEQVTBR+dI\u002FXy4V3PAkoH06x7wNCXiiLGTTO2Mbk+snd3w8ABfWCxXydgJ+uPBA4GDzbCkc53OeLCRXd9Io6YeBR0eY+eNQ96JWx\u002F9Gc6eO19T8ZTLuJkfc2SezNUQe+MF58G+7FbFxdm8VWTFrhAQAkKgRAJW7FxNO2j75sGffzyBZfo2WLZHIebnHO1\u002FnJI7CZOTHueLBAub5VATp254YsDXWL\u002FzKs59FoX0iWPRQ9MnrfTj+s\u002FVetTXbGn6lE0JOnSbnESj\u002Fnh7U6jmTGo6OTlwHzwKHtEbcez614iJ88ELgY1z6xg6vq\u002FFYeKdiYiZMw7+fcch5jTbBOBcG7XJBsXoyPsJWv5Z23yPb2vkgQa5P5VLbqMzqRc8HlyE+EktcGTzPIT0HYCQmBTgQjrOmM0w5+q6owH\u002FLoXxM7e1TLklxbV535AAHN8SD8u38Tji608OYwDS48jRPxyLrZ3Jeeb+HF4M38GzELOPnMxDx5F6Odc0YNdOXm460tNopzaR9XUx9Z2Fwc3yNGp6zFg\u002FHLIzxLtw7BydTRdHszzWBnNknsyV+TJnQ8rD\u002Fs3YcLqZSlKnRhKQQQsBIVDOBHJ+jsU7x8di67d7seernTb5GonL3LFh0wmttRw6s1CQe5hSjuO07fYvZ3oFDkP6hll4Ndodowez18W5VKvNWHy8+iFsHzcca8lH41xzfTdczeTdO0pZknDoJECagKsbzNnWvB1VVz+M6PI53pkejQP9H4f2q15Uxf6wWmvDy2cYXli6jm5r18aGr85QMVk7mYhEC9klhzPn4i5sT+qMDs1z0KOXHw4kGDuZwKn4XTC1sbvlT7ULHdRXU3sfjAhbhI1bwmDauBepzXugN+3i7kmzaVvisf1gK7RuYUvbBfcX12Z7cjBPx+GlDacRqH2NwR+Blyi9MRGDhnTXrKQmfg2PoHCMftQPD\u002Fu3QgPbD59phQ5P3fGAvwUmT9LvZxPf9jCz4+pQv2ZnsjPEws5RzSZRvqNnnsyVpXwt35w1cTZvjtutqfVTNEJ4Z6OATI4r8dPtJvtzBhsmzkKhL\u002F3fpDWgvO3ddEeKrrhvMUKi+YJYtIp9yYEF4\u002FSf+LTPLCmenYSlL8SCv1lmSYrG5EB\u002F\u002FSc\u002FA8Ox1XbBBw7itQLznNevSzgQGQz\u002FAQNIwrDW+A8J3G5KHNnj\u002FAEYMice6dmcWX6SHhOOpYfLz55YckzA2GU4tSUWptFB8CI1I4\u002FD2n7D0CMuFofJWQPtUsKZdwwN+RueGnscz\u002FcNxvBhi7GfdHKaPo5nPD7H3i7D4F\u002FXpudMO4W1KX7343j3o6dxamwwNpzJQeegsUifPxDDJ9IaC0uC6c\u002FkHLJ9dx8MahqFJx4Pwsp\u002FUj2y2yPwESRuScdTge0K7Wrm5KRiy4sB8A8Ox7SIMAyJtOKph5qTHjmZLU15P0Hr\u002FxbMc0M1Z9XkF4EZmbSLOzIck4MHYEJiEN4MbkGjp4OdsVoUFjhSt4djIP8HpIhZGD8sEtaRfvBEe4xZ3B07AgMwntoeOGA1miydhd6aDRNMtfOMmPxnYWZRbZKdkUHp2PmLH\u002Fo24zruGDzMhK3f+aBvR04DnoFhaL1+LLUTjpCx0UhtRPm1WEz52qEc22HCw\u002FNmwfqyDwbS5yuP0\u002F\u002FFuFvw9ABbc1U4MBwhDlmq8FAqXdeZJwt3zAg5XlFS7s6mlb\u002FXkp4Bi+0P50IDo7+cLZl2udZLSCf9PLkEa74LqFX\u002F3ks65dtV06NFl+X2w74tvVLlPTcPwjr+aUhDtkSgcz1vPOrjdov63AJ9JwXh\u002FjvKy3x52ytLv85g7eBw7EEJL2s60suwJqx0u85q3JorwbRRbN0VhT0dusMDGTiSaMKY93ZB+8nPha3wzthIJGuKVpwzD8MHxlxTuC5Iv+imx4TitVqzsC0uDrtig3EuIkL\u002FTwvZSZg9IQH91lA+la27Jw7DV5zQrJXXyaN7e+xZH4+i3r7l1U5NtcOOJIsx\u002FlbPfowNTzQmBy0nvzh1w+ydM9A5pzlCNn+MkD\u002FmL+8wfisOb30ba9dPQQ9yCnNyLDh3rjmGP9Etz87fXsGxuX\u002FT0w0fwms738VwtnP304jZvwNrl7yLHe\u002FOwBufGvYbY8jf92P\u002FxncxvqetvV8tuNp3FIY0taW1tox4cwx5ayvZeAWzp72JLV+8jSF36mVwbofx736AldMW4uP927HgAdttfKfGGPT6NuxcNxcLV1G46vHCP5WrwWmB0bafwvUMiMSuuCi8PiMCqz6Jw7qAFpqG2TsMGxNisWzGImyjcEYP2+ekzzzk\u002Fkwvazq7Y9Aies\u002Fwz\u002FOuplD7TioX6OIRFI2UD4PgoSdh6heJlPgw7Q8ALcvsg4U7uJ15WMc\u002FFRwfC+MnffO1Q7f7t43W+wZzd8z4JAHb3ojA62upzZUB5CBr1mrsyVj3Rmg4QJzmOEuNhXMLBs48WZgvm+c4h0baCDnvdkg5OpuXsCfCH91HzcPSyHkY7uOPydv1L5fnDcSKPbP94D0nITcrdcMo+I3lOpFUj2URtpy0FVsSMM3PB8PnUP6cUejuF46daSWUZdKu0uM+GEi3XPR++GB8XMF+2GxU6uASds5ZBLwwC73N+TtqOZmEU5ZLSE6Ix87tB\u002FXHjdhUrOknsGd7gXxLCo6kXILlRALpx+OA8egQrpMJWHk3gOLWlINa+c6vU3Idfof2ssmJOpYB64+6\u002Fp4TdjuvdvaQmYID3JeEE0g3vJd8fUmgcVDDF\u002FQ+57ND2cbhsA\u002F2do79F6cSEnDMcgb7ub3DGUg\u002FlgRj10+zk5aE5DQtlnficexLIcfKilP7TiDdKOF+0\u002FiMZG6YdgIHUoyBgNo4iFM03txyLWLFzrgT6N2jBaXc0Ts4AF6uFOXjrpZodcHRH01caEgGdsdZMPjRljBxlskbgQNP47OvqN2kOOzoOgAP884KlZkfHYAOn+1CMsXzjkvEguffkCSNg+WkPvc7mQ\u002FJkTS9RqE5v6sHeh+N051bXUXO5UTA\u002FsOd4wWFLwaGZBd4kLXDdK1aqIVsaGXJG\u002FFuzkgEtbGlS1G\u002FVi3HurXIrmYzOxM7PorHw4EPoFax9qgfJjtbN3KIWI7+Ky91XFDrxg3d4bV3VJ1qw2QiNTqYAwUlHvm+62mnXVS+nYoedaadSFubekbZzqVux94sDdJk+3y1z67pcWPOOeQ1zyGLYy7dMD3yLayf6Yemdgq+z89H7JIQdEI\u002FvLpuNWIXBNiVVnw08OU3sO2DmQipoK4wTxbma3SB00b8dofl5mxquzGNIpH0SSQWzo\u002FEtv2xmNnDPd94rAnz8drufFlawvORF6nOvFwJbM\u002FZGYiZtAgebx7EtpVUtjIWSXSL737tz89iykwtMPjNeOyKWkT2qB+0M3TmnW1IZZNVSJjny43mY9mDtr\u002FW7fp+ZO1YDJ8UieQ7WqHFhWgMmRirO0oXErAi8mtYPdujQ6OvMWFMtJ5\u002FaDWeD30RS497oEMrE3Y\u002F74fZ2q3SM9gyN0p3Vg7Px8DIM2jVtT1a\u002FBSLFXvJgSzK3pltmD12FF76zIpWZG\u002F\u002FzP54LQn0srOXFouQp6JgadUZHWon4KWJUfocaH2ZhxXpLdCqXgKeHxGAkHmJ8GhlxuFcO2TKOIrqg2YnFC\u002FtssDsVt\u002FQ1kKTmwnnvgzH+E3GHxlW7FwQgR0XtGL9ZE3ByqeCEGP1gIko7VkUpXPg0vS9eG39cY6RnEHM80GY9hXxOB6F175Kpzz9SF6\u002FCHvyknomTuDwQW901NawnqU7enFYGhoF6\u002FRRuE\u002FPBrJPYO3EAdotdv\u002FgSBywcIEF6b+0QuvmHNel9Z874EwaNfSLBU3+ZPf9Nuf26Gj+iXqv6xU6X0rA0vmxSLbal1iwO3IeYk5SpqM5B9ns\u002FDUOn7CvI\u002FHfS8D+Q96Ic8gXAhZ27oyQ42WWliHYumYI7ijWKbRzCEulVwu95mzDjC5lrNf8CdoBfAJ\u002FtLVhjItDFh438zTCgnFOi1RrAg4Hx2vDYQEaoL6bCxp16ofQQXk+xR1urqh9RwO0wrfY\u002F+U32HvoB8fVKyh379f7sDfhCI5WUPv2PO3faxXUHZSTs6nvxgQO4SusFVbe7XF2g4dtB0YbHO1SvrTIhIVzemjJEk90wd9yMQCB\u002FL0ZK9nMphqN3KF9ybq4Mrpl0vouEynbDlezXseWrBJBShRCPuqBjTO8i+xu37AIYtMSXkEBuD\u002FhoO4oNfLBlPnBeLhjCzRp64vev9Buns1CaocgvBLQHp5tfDBjbgD2bIy3lehB+unTMLXpAM87WsAr4EVMedANKMYeWgVjZpgPWpO9EY944MCh\u002FN+DTN64BuZJ8\u002FBwG3d49hiLKe2TsPNHva3UDgMww6clWvsEoW92Czw6Pwhebboj0IGd4vqQ2iYIq8IG4P673NHax4ccrxbo2c8Pvdu4wWvoKCBqo86FHN93zgVhZHu9ffxyEEtHheJcWCwW8jht2QWD5DUBmLzNA4MXRherl7+eBRcv0w6Kc16u9Ro5dpRsUA84\u002FV0KNJ8SJjRx9cAD8+O0W+ybA3\u002FC5FnxoJWOq5dJ2cFhpfeBg+wCWW7Ewg8P9+sB09F0BG6Yh96ugJnm6WFic78pCeeGvIeFPuRiO5pzsmZyvYSLFykiR7kT4A99Fr4Q8Bf4WXher9o9xNp4WHOZwms3aCfxSrk\u002F\u002FPqGunETNrPBu6b2\u002Fefx8Th5vCw8fubAUu6QxWCVI1CqdZDlgk6BkxDapeDwMkDLH79dSrMVeKJ\u002F8Fi8+srzmDqsF\u002FQ\u002Fz9visWdGILBXN4yY+DwWvxyCEb1sjmvvwZg6vDc69X0S06eH4LGOvREyMQRTcyUA\u002FX39MO7ZfuhqawHNepPOYPihaLtnr10HLl9BqlbHHb6BIzD7lXDMnvgk+mudckenQU9i6vRwRL48FuP6emqa6OSnteXbazBCpz+PVycOhm8zKrLlF+4DlRVxlIprEXXLO7ucnM10pKa2gul4OPwHjKMdre7wHhaFU+wgaj2mW+zzV8NzYQTuc9Yy8p1SN4dBe+yHD9UbsFjf4Tl7BmfamnA8fAD8x43DkO7dMSQqRa9XXJmukXtOXh8FPDkQnrk5lTySnYK1M+MxeMlY23eZHPW3BTxt75N8pWlxmBwYjMkLorDz6+Owf0RH61Yt8lTdzDD\u002F94ztTaBnewQsx8Jmu\u002FDS6AD4Px6GGEZdjD0084C2yaxXL3ROP5uO07GzMC1Clw3XukN7tl4+zdow0a0tMzlD+bLtE8X1oZbJXjN\u002FvFkQpvRKwI5jQPKmaHiMDMjtr+XraMRkDsSIzuRQ56+VL+U1KhqvDyTHsZhm8lUwEvVMsP\u002Fmg0dHdv4GYPSi5RidEomYn0Cv7pgR8yJ6N6IoHeZ+A3D\u002FrgQcgBsaNErHOdrIBOXzkfrjaZjNdWAym3HuZ2O3lktScCqD5pKjBYQfKr3iT+EYrX2o2Qp\u002FpD9i3mmJGcF6psM5J1WzqXgupCJHGQgYH\u002Fj2obFzD\u002FqyvgAAEABJREFUyQ9fnjx9Qb6HWI+sJg+y5nGwjBg7TRsfj5PHa4zdngfjNNIcF6l5BEqa\u002F8sn9+HQ5WbwG\u002F88HmPnKxeRH3r7dcNj\u002Fv0opyNC3wjHuL\u002F9AdfOZaGl3wi8NtOP8rvBz78Xho5\u002FEn6tGqBe884IDJ2M6V2Ax3x84esfgNkje+He5g3QqFVjtLr7TrRk6dQZvuSXdGrXFj37DMaIYHeyBXJ6H8JjvTqiVbNuxdsd1BtDqYbvlHBMHXQP6v96EbXvvg8jQgKAviMw9cluaNfYFS5N2pKD\u002FBxm9yblXr3Qv88jCA3uRWWN0cqnH0LDSP+OovpAdRwcJfF0UOWWZjmVj3UrLJfisOFksPZF7o2fHMTm3nF4PuqMZt4SPw9Lm87ClI5aMt+pTvMeGDHjPezavYu2nKnewK+h\u002FWSYlXZXtkXj2Mg4uiUehW0HP8QDn72Itbw7VlyZnXVLfDgmHAqgHT13u9zKHU1eFoot\u002Fos0J4EXi0OhIdjnU1L\u002FTlRyAo4\u002FGIE3p43CQL+W2iM6dD3g1J4DOJeTo+ldPEq7W5290YLTVFnXqY8Oj4fizXWbsXNWC6xc\u002FzVyirSXw7U0W3pdTuq2tRKy26GLN0w9Q7Fg3lxdnn8cHdxYh3TBoU0oqdvgtJaws0t5RfaBdO3tUJvc9tXrVIfjJD0CfbDno8XYsNcPE\u002FvWttkFzP0WYdfEM3hmVCQOX7TpO6fj7Dk9znyS2Xbt2qgNcsrT9fwccozP\u002FZyu27l+HIcToceprbwx5KDOZdrd1PLS8e\u002Fv0nFVi5ON6+eQ+rMZbi4Uv3gax\u002F57Na\u002F+6eM4\u002FZd70SGnOXr4pmPLbqOd09j6mQl9fWgNd\u002FXBffFxOJLNYwcsFD\u002Fg54f79GTemXbGZ58eh3X2nib\u002FEbMgBZPWBNv9EeNGu9hhWBYVi10v85wf1GxYLl1CnVpaVE7lTIB39AzhHb71Negh1mfPnQePl8dtMOCwnBGLuSpGgD87S9fl83jl7\u002FuQWqcthj7LDmSBWuzN9PVDz+bA9\u002F\u002F3BfZ89w02fZ0Kl1Yd8Zih+t+9GPnCHEyYvQ8p2e64ty97d1RY5woOLX0OT056E+u2xGLmVNL58DRQD0jdsx4L1sTjaBrQ0nsQOqEXHvNyx7V\u002FH8HqNKrLR1F2uYzkzkZ1gWsXcfoE9WlJOJ6MiAV2vImRQW9i9dYvsCnmB5yFGU3bk7J2ZOH7reS\u002FTI3A\u002Fp+A2h53ov+eEvqg1St8Kj3fwnXLM4enpxzsucPzTqDDPbmk0Prezjh1krbHMhPw8vQkmDOiMS1iFqZtSAISozBtQZy2s+bR70VM8cnbSWn9gD9MP9G2TrPm8MzugC6Gg+rcEvd1TsExmn8UV2YbjeWrcPitao93P7C\u002FuNoKK2mQ83M0Zq\u002F5CanrQ+BLHHo\u002F+DBYBq08kb\u002FH7FXl5phh9qitp7r2R4\u002FPwhFCnCe\u002FGIezzQ3FHHi1+Akvjw7DtIlD4B\u002FVHG+Geut1nHWd1M\u002FC8PBQKo8Ix\u002FDpyXhqRHegSHtUVa9GEaCOmebPWYsCNnseAYswIikYD\u002FNjUV4Yh0GjViM5k3Rq1YZHfft9PztDbIOF1HKPovpQyE4LPByQimmPhmFyWBSS2UD7IDxxinbYA4LgxWlNuL3aMPvNxdbwHCwYvoZ0W2BwsBveHh6MyRODMPlQbbRmNdK\u002Fv\u002F8A7JlO+TE0B72G4YmD4zBoIjF+Khb\u002FozVPKgWODujc9TiSaelzwZnN4+Drq89jj16TcWx0BAI9uMSCA4uGoIdW5ovO4xLx1OwAcJHXxEj0jgtAj6HD8cSDYTgcNA9P8f8GrvsQFs4Bpj0wAEMCB9D69sDCF7oj\u002FysFK0MX40D8fAykNeT7QBB4+ZxaG4rX9u3C7MH+2toasuYEeM79A21zPu04RoxkWylIPt4d9+W9lfObl1SZCBgf9PYhO1i8u8dO19n082WyV9WVebw8bh4\u002Fc7DnwmMz0hwXEQKFCBzegFfIMYPXIAy906VQMWzXj6b3PIKhg0jauODs2Yu5epctP+vxtPP47SpFnQ0bmbis\u002FT8GyuOjmR9eHd8Ld5zcildWHaOcH7AhKRVo1g6PUX6nhhYc3b0dxqtou7rGhk+\u002FwP7Uuug9LASvRq7W\u002FrOT17BwfBQ9E1MDqZ+DWsF2k0uvwOdsPtnECbTxUXwfbJqVNqAhlEffWmDwEG8kJtIF2Wbu1L8S4eXdAXDtjrnbo7HshTBMCSMZ3B7oEIAp4\u002FzAt7bTjx3M9z96T9EOp7W5B9B8IAK7JOEwzzPbpJ2ZI4nt0YVMFltGupav52PIO62w8cNgu10cKqikB3\u002FAsqDZMHz8wxEkfrUTe0h2f7kDLFsmtMvbAaNdMt\u002FXP8YztkeM5OTcizn\u002FNxe+OTnIcfsb5nzxMd6l3cQ3l87F25++rueT45TT5km8\u002Fc4yLFjxMQ5snooe2i5jczyzWddp8fgy7PiIyue9jg++WIdn7i7G3p2jsOX1v4H7zOL+xDpsGdWc0nn2cpwaY+DrW7Fj3etYsHQVtkSHojM\u002F\u002F+9vc3Eg4l7SJfu0i\u002FfMp3r7bKfFqI9tdrjMJkWNKZ8dXbfFUxtxZOsyvLlsFO0Qct45nLv0EJ4Z3NjWHuU98Dq2PMN9zYHbvaGI2fqspuvefxl271yHN1dsxLuzX8cO2\u002Fhq\u002F22mnv8EzYFTO7yw9QC2rHgd79KHxJvv2M8D2eY5yGmM3n3dsPvrdGqzMXxnE+89+jweOLAD7z5xN+WTrtu9eGbFVhzQyvbgyM5VeIKZsw2nu\u002FHMe3tw4KMPELNnK9ZSHWPpmh+YiZ17t+HjTdtw8JMXcb+9364ptcTEuOM4cXAXtMct7Y7GRHrLtR4bh5TvDtrydmHz2PbQHikTE4mF8xdh444obTcd6YnY7+aHB+gtqJm7qZNUckSA1zjnc8iOFjtdnK5pwuPm8TMHHrsRclxECJRE4OzWDdiUnIV6bi6FVVMv4je44NpPX+AV3p18Ox4HElOw36bZ6M7O2vcfmw6iW+C0a\u002FkLfd7ZiuyCjggNH4ROl7\u002FBkrnxtOOoF52NOoLvr5rR9W8tUfun7\u002FDpHj2fzyXZbel2BYfej8CTTz+HdcmZdKu+Ix7\u002FczPUu\u002FoDNk2ag1d2\u002FYzLbKgEKa4PJVSt8OJycjYBj6HLMeXsi+ju4w9fn+54JjEIC4e60wBNtPPmDg8Pm9xhhsnNDI9GJvDLRLcjlz7ug+68C2Or9+4kujrCHSPeDEXqVL2se89xODx8PkY041rFlR3E0jHRSE2JxTN9qS9s94EArDScVq5eiaTgBy2nSxL+oC6TONfm+70oU50bN6q+\u002FqFY7Oz2NPzq3N6xNB70NDy+2otzZWRY1LzzcjXKOG4I5xnx8grTd8fDbPf91vKyK3Z0Avwe5HnjkEXPrVlnHjeLwaFmjV5GW5CAUqpgVoF0FnCDsrIppADIwKdz1yH+J0pnZeEXkINJu5TXLmUAR9dh9Y5U1O8SgrWbVmPbghF4tIsnmmr1gGt1WiGUdhbXDm8Ll7Rv8OmqDPxy9TpAtn+z6aBPb3Rt7gI064bZbIPk7We4cDt2fW8BnLPw\u002Fb4NOMpZNnFo9zLZvZqJNNLp6jMIoQtWI\u002Fb9txDi5YLUb+Mx7\u002FNEpNZui5AP3sLbAY2pD6TIu5mXaVy4jmuXKE3Hb5zUxkkJFN0HLi1SKkFBuTmbcHYHPzj34O5t2BVPOygFHpybO1afeTgx3yc3afYOxqodCTi4IxbbCtZrNgDLuOzzbUignZp1gS1z66HIsu545bvjdjs7vMMTi4kd86pWlhh\u002F2Bp94bi9GLeZ+EOZhdOGcLpM0ms2Phn1h6rvPJbRebvhPQ2fT7\u002Fn9o\u002Fb9CCWrxqMO8rYX2N+OSw4v\u002FZrg+P268aIl0foEbgaq\u002FrpfwiWhz2xkUeA55RTPH8cZ+F01ZGOGDd9EkZ0+n095nGzMAe2xHEORWo2AaVUEQD2YObocXjy1T125cew\u002FIXnMHDsCuzFN1gwYRwCZuu3tQ9FvYong8YhbNEKhA2l\u002FJfyHMOs\u002F8UjYOirCJtO+WHksJLFvYvCMTDoVayjuHZ8uQIjqd5AO5nwLpe4o1VDM\u002FDrD9gVy+k8cWh3Kdl9ehFiSC1m7gsYODQCryxfgdFDn8MEvjV\u002FeAMmPEX9fHkRAsZGYCT1ecLfSXn9q6QbjlcSKE7HupfG2cZJCdqEK6oPXGovSuk8ldJD+7KKiJefs2n03tkE081cq0xuMBdVz5VsGvYLhsWVFdStRGnjg5a7ZMT5Q7eg8C0nFnZAOBS5jprEgNcDzz2HhtivmYJxTovcNIFbUpHf3yyGcY4bYuQVDLsOn4S3176F2GjeDXkDa18JQf9mBbVub7pp4CPw83JHI63Ztpi65C2sf7mflirLyRg7h0Y9jrMYaQlrFgGlyt8hSjl8DLavzhPMTGRl087m5YsUT0VKXgGlS3s8hE6ewNnkeMTnVimL3QwcPfxD7m15w0RKSqoRLUXoqA9FV1Oq\u002FLkW3VrxJeXvbBbfnpQSAfsPVY6zsCNhhIYzlUVb5xzn8Nq1a+BQJKvGcDDmnkMW+zXCa4WFlpN22Me1DDlVSgI8TyzcOZ5PDgtJ70kIHdQRd9AOyt74Pdj7TQquNe+I3n0Kad7GjJYY0csTZ3atwPKj3OydaHSHCxo1dOdEmcQYN3NgKVNlUa62BJycbqU7Eosw2jkcufSb38HvI0wgG6OX\u002F2Bnozzs2pkrMeqoD44r3VqejtssLvfmZrc4i1JWLAH7D1eOG8IfwLyDxc7k1ZQduLorBFeju8D6QUdc23gPsqI7idQgBjznPPe8BrS1QGuCHU5eI7xWjHXDYbELTgorJYFi56097x5a8K8PybGL+gjLV67AhNEv4MWNQFP\u002FALuHTYdoD6PWv4\u002FmCeNB1tOD\u002FdCpWUcEPkvluQ+mHoHALozCHbkPl9b0OI+F60\u002FC4lcmYVzftug\u002FPAQjbE+FAbjMD41+TUGac2eyzfqGuKBrF0\u002F4DQtBiH+e49k1YATGDWprKBUKix1\u002FIW3JqK4ElFJgp0ipyrMDh2r0UkpVGr5OkFeFEDA+bDlk54GdCHY0ryUuR3bCZOSkfQ1kX62QvkmjlYgArQFeC7wmrEcitV1dXiu8ZnjtcE8LhpwnUvkJGPNWqKcnMnABZvScOF\u002F\u002FZZFH8xy8ps3uhPaw6bvvRKdu3eDbqy3aoSNC+UHWfm3RtF4DtOo1CM\u002F0\u002FwPuJB1Nt31H+Pp0Q6927njs5Rm5D5eu\u002F5dBmD11BDrBHSGvh5OT2RKN6rmj65DnyVHshv4+ftS1jvpDsvu0orIGaN8nALPDRyD3V0yad8Ps4EfxN+9ueCzgSXANoB+GDuqFnnTLnQwUOoocdyFNyahOBJTSHUqlFJRSmhME20sppaWbeDSGvH4\u002FAeZY0Ik30koprQGl9FBL3IaTOJu3AbLRRMEPWU6zsOPADkTWf3fhxrE1hrqEQiAfAV4bvEZ4rfCa4bXDkk9JEpWeQIlztmcF5uyf5yMAABAASURBVETtw9GzQNNWHdF\u002F2Fi8umQRZg9yx9H1b2LC1DlYdxqo55yG+HfXYG9fP\u002FRs7oKU+NcwmspGj34OYe\u002FGY8n0OZiwZB8u1HHF5eSteG1jP\u002Fh5ueJs4hbEHU5E3Oc\u002F4LJnW\u002Fg364euf3LBhW\u002FW6fUjvgE1rXPUbAMp2xdp7Y7cmgI0\u002FwvC\u002Fj4IneqRSto3CJv0Fl7+JgXXGpKtAKBp8H1oVycDRz\u002FfRwpFHyVyKLqqlFQTAoYDxCHL0Mf6gh2lajK8ChkG82OOzJNFKaU58qjgl1MFt3+bm68czRkfshyy08Ci3SI9ualydFB6UWkJZNMa4bXCa8YQ7iyvJfuQ4yJVl0DKjg2YOT1Cey7fwOnxSMk2o2svX21ATQc9j6l\u002FM+P7mBVYzg+idubsTPx2LoMjdtIR\u002FLzAdpZ9+Z4XWP9uP9p5fARDH3DHb6nn8UsTvcq1q2l6JO0iLmfrUWi2s\u002FDbrzbbl7OQhdrITv8GKfxgwOwskPsJxO7D0V9d0K5bCEK8PYH\u002FHsMG7budNjsSCIEiCLBDxOLi4oJ7OrTGrKlj8Mb8KVj48nN4LWIiXp05AfNnjM+VedPHoaaLPQ\u002Fmw5yYF3NjfsyReTJXliLQ39ZscTZvK+68xtg5YGGHgXeqWNT5f+UpSEwIOCDAa4TXCguvHVbhdcShSPUg0OnZmVi\u002FZCxG9O2IlvBE107uqOcCXPiVnMEuIzA7sC1+27cOM7faHEDtQdauaNWtH+kDLXv3hl9LvmUeAr+GKfhg0QYc0tBk4PJVwOXSd1hCO6ATlnyI+MPf4+jRFJz9lXYkO4fQrfRuCJzSGS01J5MqGba7+KEp3NG\u002F0x9QDxk4tukH\u002FMLP\u002F6vjCv2W+j58mkz98eyGns0ycTTho7zdUTJT5CEFNZKAUkq7la6UAjtDzs7OqFWrFthBMplMYKlTpw5Y6tatC0MKpo38mhYW5MBpFubGwhyZJ3NlvkqpXN6ooJdTBbUrzRIBw0lgp4F3qyrsO5r3LkdD\u002FzH6Jgb1S45KTCD7qvboJ14zlbiX0rXfQeDoyf\u002Fht4adERg8CZGbZmL2sM5olJaITXRr3c\u002F\u002FHniS49nUZxK2bVqNbdFzMO7oOvCDrPHnwaS\u002FGpHPDkLvzg\u002FBr50rUK8tQiJJj3TXT7dgSewxXPijn6a3LfJ5hPRuRe7sPqxev4d2KD3hN+xJ+NdL1XcteQyG7XYBWLtpPsbdUxepez7CkqPf4POkNFxr3BmzN81BKOkejTkGbZcz7Rg2fU4ZcgiBAgSUUvlylFKaE8QOETtGtWvXznU0XV1dwcKOpH3IcRFXzQFnDgYfjhsOJ3NknsxVKZ2xPXillH3ytsTF2bwtmPMaMRxMDlnYaTAkT6tQzJbxAOr1\u002FxKNR5+E+9iTaBz8Jcw9B\u002F9OJ7En6nfoC+c6tiZ+T9DAs+S+dPkQd4z+Em4tSttQT7gNPYk7Bj1X2go3qfccGjx9Eo369LzJ+mWo1nQRGo39EXf0HVyGSnmqxnoxQl5HXGqEHBepvASU0j\u002FoldLDQj3dswETRo8DPwR65qI3MXroOAS8sAafpwHxC8Ipn8tsEjQHq8lA7oOs55J+0AuYGas\u002FImUg1TVk5IJ9OLt1BUY\u002FPQ6j567AzDCyMXYFPqX6ns2uYM+bryDgaaqb5Iqm9YCz\u002F42nEkC3HQGtL0HP6Q+kppJDq+YgIOxNut0\u002FB8spjXbuaEQ7oilJW3GU00WIUkorUUoPtYScahwBpZTmaCqlwI4RC+\u002FGsaPEThOL4UgZITtU9sL5NUXsx23Eeewc55B5sTA\u002F3tlknixK5XFGBb7E2bxN8HNycnJb4jiLkWE4DUbacdgT9YeuQd07m+DGzztgPbUDWZlNUPvexTA\u002F8IDjKqXJ7fAsatc5jMy978D4mlZpqhXWiUDDJ\u002F+JBv0GFy6yzzE3gZMLSWP7zOLiXnCqZyLxLE6pHMo84eTK7XiVg60STJzdDuv3W2BNPVKCouPiguuF1xKLoW0fN\u002FIkrFwElFKl6FAGHD0EuriKKcmFHxrtSP9s8jEcJedVL3NH+06+CHl5vrZbyj\u002Flh5Q92LAedq8i+pL2A46m6Gp+99+JRldTsC8qQ88o5qxUacZfjIEKL5IO3CwBpfLPvbH7xo4RO5ss7Czx7eDatNPJYh\u002FntCGcX1PEGLN9yGM30hxnbszPYKmU0r6mALuXUvn52xXd0qg4m7cUb\u002FHG2Slgx4G1OM5hkdKOnMI7TMg+HYoLn4fi0pehsGwKxbVLJjjf\u002FSzq2io6\u002F3kq6vf\u002FFA37L4JrO91xysubh7rNbU5bu6lwu38kXJxTcf084HLPSNSy2bAPnJuPQf0+76HhkA9h\u002Fquh0xN1fcg+3bZz9X2P8sPg6tuFFjWgGj4Gtz4RqNNZt08bHdBef3oO9X3GwEVLGKcHqN5y6ieludz3OdSmKB+1uyxC\u002FS72TnQd1P6TPh4uZ3H2iqC2lucJjUdrz2Mk6vt\u002FiIaD2Hb+OsXW40I7cciNyvPyiUFpGN8zD+ZB9vysyMm5ipzL\u002FMsRnnDxngc3nrNBa1D\u002FnsL9pSbzHcZa4bVjxPMpSKJKEOCLbOXoaAY2zOaf06OdTttO6JPTP8KhMnZO23V9Wv95vuKqVp5xF9dLKbuVBJTSHR6l9JDXhCGGo8QhO08iLtp3WUviwLwMR9NgySHPo1I6Z45XlDhVVMPSbh4BdhhY8nIcxP5AO2+w0K7mbrvC3bCeTwdMnqjVAHD2JgfroedgcjdDmR9E3b+8CFctjxxVl3O44dIPrv3fQ\u002F0WQN02T8PUKQLmrg\u002FAud6fydkkh6jQbV1y2h6KgInaVs6euk6\u002FodT+o6jjNRR1fefDtVVHugV\u002FH2o184SiElWnNWq5e6FW0wdh8g5FvXaUSYer93Ooc3cvu9vsD6De4+wM9kQtEyncTTY7PJrnbLYZijpt+lGB7Wg4mJzaULCqLQdODagdbovE5e7BMLXuhVp\u002FolvUj82DqZEV2dle1MeP0OBeo4YeOjmqpxflnnWWhbnp+b+XMY2V+ZGDj3sWwa37o6hVn+esJ+r89X2YbcxyO1MgUuJaKaAvyYoloJSCUkrrhFKK\u002Fihzyk2jhr6UUvk4KKVqPBPUsJdSShuxUkqbe6WUtibYQWJh54mF4ywcF3HO\u002FcoBs2AuhhRMg15K6Wwpqh1KKS2siJNTRTQqbd4sAdoRs+aveyP7qpah3MiBbNsTKnM3Lr\u002FfBxc+7IrzG0bBifMu7Ubm8S9gPb4GWVdaw6Wtp1YHTudw7ZO\u002Fku4aXCe7Tg166fm55\u002FW4+P5duPjP5chMXIysi4BTwy65pfh1Ey6s64oL\u002F3iadlm\u002Fwg0qyTn\u002FPi5sGobfdmzH9SwPuLR7DmgwD7Wb0q7sT3+H3luy02E56jYFsg4+BkuR\u002Fwn\u002FLrgNexEuJjJ8cQt+\u002FWAsqJuU0I+s\u002FcOorT64fA5QTqdw9f\u002FGQt3TD843jsCa+Cmu\u002FXs5rL+YUOuuMbB\u002FOapnb5d16xbBTcsvL8aKBvbdMPyy5klcTiTG3+xHNjzg\u002FAfuQfEiDmfxfCpjKV8UjH4ppbQLa5Ma9hBrHi9zUErBeHHaiEt4ywlUqgaUylsHSqlcp1Mppb0\u002FeG0UdKI4T8QpHx+DkVL5GcL2UkrPtyUrJBBns0KwF260ROfBYkEOOSJOTWyOombCE6YGlM5Kx\u002FUzlMGzee1crkNHOQDn1fZC3c6hcO38JJyvncKNK1RHKyTnlRxILcon1uXQkAZT0TDkRzR8kHZIqX4tV6PAFl47S86RLV4oeAtXf06HatqPdu4eQC0kI+vb\u002FTYtM5zNZsB6DNf+w7eSbdmFggxcO\u002FGZ5giDbjtfL1QObTfXrU0TXP9mFH77L+jDCvSiXVjqryuJi1MqsjMpq8DBO5T29QoUo0huzKgcGTt3\u002FxSNx34Bt248P120Zgv1pUBGiWulgL4kKw8BvkgqpXIvFEMf61tjHmLNjiaPlxmwKKVzgLxqNAGlVL7xK6XoczxPuFCpvLRSElcqj4EjPpxniFLKiFZoyJfOCu1ATW+81I7D4Y+QRU5TrQ4fwnwf3TJuMxiufT+kW+bAjZ8+AhWRE0n7c+aecPszOZMN6JZsh8HIuUJ5ThZc+4p2OzeRQ\u002FbDdmT9P8PpK4H+n7rA2WRB1hHa\u002FdzxPrL5uXpFViFnmLc2azclx9ITzg2Aq\u002F+inTonL5ju9kTOz5\u002Fit1zHlmwe3YTsWj3ptv4a1CFdWKmf8EStbtT3Py2HC\u002FmiwGVYk\u002FbhBv\u002FPpVoNYHyfM7cLdMvc3K0nbpwKxcUk3Wm9nkmNuFxF9pFR2q7npX9tx7Wfd+RW0SIO6gF5\u002FXcmpRtFcLvB+eXIuHbT1lBZ+5H5QR9Yjv2b\u002FqCgxuWo1gTY0WJxKcVDrKviw6uNB05XlYdNV+vFVkUGp5TSHExH3VVKL1NKQqUcMyiOm6OyisgTZ7MiqN9Um5tg+WIJrvH\u002FQO+u\u002F6cY17uakKP5Dn7bvkmzmLl7Ma5dbgLTQ\u002F+Ee9CHqHdvH1znvKutUXfIj3Af\u002F0806P6k9v3OG1nk3N2w2pybc8hhh+66RbOTe\u002FrX37Xb0C7dT6Lx0FBoi4UdSuiOWU4W3b\u002FOVZ4P65l0KI8xaEjtmL2p4MxiZPF\u002FTKXdxWtH3qEMOjSnkto9Hw7L7i24Ub8vXP86FEj+lJxpuuXd5Z9w9+8JXCNdra0tuPq\u002FU8ghPfP4L1Gfso2jjteDcCbP0LnNezS2H+E+9kuY\u002FjELV9MboDYzGE+7sr7PorY7ObBGJQod1auP92H92aL1v1Hwh7hRBLfyYUz8iPeNzGRcObpdc7rrPXsSDbtSP3nMLNRPOao+AaWUNgilFJTShR1NZ1q4tUp4iHWdOnW0Z+nVrVu3SoX2\u002FeY4i8lk0p6fyA42j5vHzxyU0pkopXI5aRE51UgCSqnc94lSKh8DSRRNQCmVj5tSqmjlCirR\u002FIcKaluaJQJKlWFRpL8FywdtkLHqEVi2P4KMNW1wYet8zS8jU8DFd\u002FTy6GG4uPkunP8wFFa7PMvWv1Kdrtp3JK3bu1L8Edo75JpbYHn\u002FLmR8PJ8TdrIbv22i9j55DBf\u002F3hUXWGdTOJXPx69r7sIv27dQPO+48jnZtLV9YS\u002Fn94QT33rP2I1Mvs3PWfup36uoDyeB7H+H4sLfyc7n5CxTP\u002Fn7oRc2P0J51FYU9Udri\u002FzO3X1wXrPbB7+xDZtc5fZWkZ4ha7ic+rz5nnyMft2bfyfXcb1UXNlK9TYTu0+G4Sr1R2NN7dpzg13+zTMmfjTuC\u002F+gfv03nMZ7F3799DGcf\u002F+v+IW46uxsg3QQKKUc5EpWVSCglNIuCuxoscPFjy1hR4wdMle7h1izg2mkq2LI\u002FWcx+s7j43HyeHncPH6ldBZVYd6kjxVDQCl9jSgloVJFM6iY2Slbq+Jslo3XLdNWSpXBdjKu\u002FTe5aP2L+5GVXqCY8q79pN9qLlBScjI9GddL1tI1qJ3ctjv0Qy1XK66nzAJt5OnlJZyzqS2HuvZ2S7DZV63sAAAFKUlEQVShF5fASFcqfE4ndhftsqldh9woP3echjrlOdQ1yosJr9O4iykuQ5GoVlYCSinN0VRK0Y68sya8y8e7feyMsdg7aIajxnlVRYw+GyH3m8fFwuPk8bKzyaJUHg\u002FISwgIgWpNwKlaj66KDE4pVUV6WsZuHh+FX1a1wa+Hy1hP1EskoFQ1XTMljrzqKSiVf66MXT12uNj5YieMxdj5490\u002Fe+H8qiL2\u002FTbi3HceHwuPl8etlNL+kxTsXkrl52RXJFEhUHUJSM81AuJsahgq7qSU\u002FgHLF6AcZ1PFdURarhIEeI3wWuHOKqW0nTKOi1RuAkoprYNK6SHPoSHsfBlOGDtk1U3sx2eMmUMGopTOQyk95DwRISAEqh8BcTZv05wqlfdhqpQeV0ppzoJSepjdsONt6o00U1UJ8BpRSl8vSqncYSiVF8\u002FNrFqRat9bpfQ5Ukrlvu\u002FZ6TKEnTIWTnNY1cV+HBw3RKm88fOkK6U4EBECQqAaExBn8zZPrlL6Byt\u002F8Cqlx5VS2i2lrDsfhbyEQHEEeI04WjtcR6m89cRpkcpHQCl9jrhnSqlcp1MppX0G8Nyyk8lhVRf7cSiVf6ywvZRStpgEQkAIVC4C5dsbcTbLl2eZrCmltAsMfyizoPkDuHr3U5CXEHBEQFsbtEZ4rbCwM6KUXKwdsarMeUrlnzOlVD6nU6nqm7afF6WUfVLiQkAIVGMC4mxW8OSyw8DCzgN\u002Fb+t6uzH4rdMcWBt1Ro6TfIezgqenwpvnNcBrgdcErw3+Ph+vFV4zLBXeQekAbgaBUirXwXRUX6m8cqWqZrykcTkqlzwhIASqJwFxNitgXpXKf\u002FFg54EdTXYk+H9wqhYP4krXJTjvuxXnfLcj7W+f4+e\u002FxuXK\u002F+u1DSLVj4H9HPOc89zzGuC1wGuC1wavExZeM0rlX0e8lJVSHIhUIQJKqVzHU6nqHa9C0yJdFQJCoBwJ3EZnsxx7XUVNKaXy9VwppV1keIeKHQh2NvkxISz8XDrjGXX8zDqOsxj5HBepWr+sUtJ82c8tz7mR5pDXBAuvEV4rvGaU0tdPvkUlCSEgBISAEBAClYyAOJsVNCFK6Y4COw0svFPFjgTvXrFzYTgm7HRw3D7kuIgrqiODgnPNaRZeE7w2eI3wWuE1w6KUvo4qaBlLs1WZgPRdCAgBIXCbCIizeZtAG80opYyoFiqltP8kxI4DOxG8a8UOBTsWvJPFToYh7HSIVK\u002FdTEfzacw3h7wGeC3wmuC1wWuE1wqLUoXXEuQlBISAEBACQqCSERBns+QJKXcNpXQnQam8kJ0HFnYoDGEnwxDD6TDSEtZGdWVQcK6N9cAhrxEWpfLWDi9QpfQ0x0WEgBAQAkJACFQmAuJsVtBsKKU7B0rlhexEGMKOhSHGrpaRlrAWqjuDgnNurAsOlVLad32VUhW0eqVZIVCRBKRtISAEqhoBcTYrcMaU0p0FpVSu86CUgv2tUiPOYXV3sGR8uhPNc81OpREacaXy1gnsXkopu5REhYAQEAJCQAhULgLibFbwfCiV5ygopTSnk7uklB5XSmnf6VQqL61U6eJKiZ5SVY8BO5csSuX1HfRSSk9TVDuUyp\u002FWMuUkBISAEBACQqCSESiVs3nu\u002FK8QuXUM0n+5CBaDMccLSsYFi6ZTMF\u002FSOruawMFYHxzyeDkUuXXvS2ErbMt5Dch1VHyJGrsGSuVsNmncECK3nkFT90ZgKYo1l4nojKozh9LMf1E6kn\u002Fr36fCWBjLGpA1IGugbGvg\u002FwMAAP\u002F\u002FfvSLbgAAAAZJREFUAwDMK0if5vHYCQAAAABJRU5ErkJggg==",[16,130,131],{},"Oprócz oceny punktowej, masz również możliwość dodania własnego komentarza i podzielenia się opinią o otrzymanym tekście: ",[16,133,134],{},[32,135],{"alt":34,"src":136},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAuQAAAE2CAYAAAApuofcAAAQAElEQVR4AeydCYCN1RvGn+\u002FOjH3f972IRFpIJKV9kxaVtKMQlZQkLURaKJH+EiqKEiXtSMlaCWXft+y7sc6M\u002F3nO9V13rjsbd2buzH3k3O+73znnPe\u002F7O2f0fO937h3P8SB\u002FEhISjsfHxx9PSEjwleP6IwIiIAIiIAIiIAIiIAIiEHICHgT8SUhIsFccx4HjnCz2ol5EQARE4LQJqKMIiIAIiIAIiEAwAj5BbqQ+AsV4sA66JgIiIAIiIAIiIAJhTUDOiUAWI2AFOcU4C333eOwlnqqIgAiIgAiIgAiIgAiIgAikMwHuIYfEeDpTTh\u002FzsioCIiACIiACIiACIpANCNh0OAW54zjZIByFIAIiIAIiEHoCsigCIiACIpCeBDz++8bTcyDZFgEREAEREAEREAEREIFkCURopc2QR2jsClsEREAEREAEREAEREAEMp2AzZDrg5yZPg9yILIIKFoREAEREAEREAER8BGwH+p0HO0f9xHRiQiIgAiIgAhkGwIKRAREICsQsII8KzgqH0VABERABERABERABEQgOxLIFoI8O06MYhIBERABERABERABEYgMAhLkkTHPilIERCA0BGRFBERABERABEJOQN+yEnKkMigCIiACIiACIiACZ0pA\u002FSOJgDLkkTTbilUEREAEREAEREAERCDsCChDHnZTElkOKVoREAEREAEREAERiHQCEuSRvgIUvwiIgAhEBgFFKQIiIAJhS0CCPGynRo6JgAiIgAiIgAiIgAhkPQJp91iCPO3M1EMEREAEREAEREAEREAEQkZAgjxkKGVIBCKLgKIVAREQAREQAREIDQEJ8tBwlBUREAEREAEREIH0ISCrIpDtCUiQZ\u002FspVoAiIAIiIAIiIAIiIALhTECCPFxmR36IgAiIgAiIgAiIgAhEJAEJ8oicdgUtAiIQyQQUuwiIgAiIQHgRkCAPr\u002FmQNyIgAiIgAiIgAiKQXQgojlQSkCBPJSg1EwEREAEREAEREAEREIH0IJBugjwhIQGxBw+m6PPx48dtOx5TbKwGIhCOBOSTCIiACIiACIiACJwBgZAL8rXrNuChx57EpVfdjCtuuAONr26ON95+D4cOHUrkJtu16fg0GjbztuPxiWd7Yuu27dizdx\u002Fueag96je9IVFpcc\u002FD2LFzFz7+bBxuafkANm76L5HNLyZ8A7eNf8XK1Wtw7a2trB+pFf7J9Rk\u002F8TtccuWNiXy76c778cPkX6x\u002Ft7duk6jOP467H2yPrj164eEOXWycrp\u002F\u002Fbd4K9uv9+jv2EmO8\u002FrZ7sWbdevuefn816Qdcft1t+H3WXCxdvhJX33IXps+cY+vdl7l\u002FzUfTG27HrLl\u002F2Utvvfs+HjTzsf9ArH3v\u002F\u002FJy3\u002F547IluOHT4sO\u002FykSNH8dRzL6FT1xfAc1+FTkRABERABDKdgBwQARHIngRCKsgpYh81Am\u002Fnrt3o9tTjGD5kAO649SZM\u002FO4ndHn+FRw86BXlbru16zfiwXtbovcLz6JjuwfB9zNm\u002F4Fjx46ZrPkhNLu8sa1jPUuvns+iSOFCiIuLwxYj3F99YyD8hSbP401mnuLVnS6eT5j4Pfbt349fps\u002FEqjVr3aokjyn14Q1D7ly50b\u002FvS5j0xcd4u98rqFyxAl7rPxgbNm5C9y6drN8vPPMEKpQrawvPGcOzT3bAdVc1xfIVq\u002FDBiFHgWMdMPB9+\u002FCn27duPW264xvrFGCmIDx46bNt8\u002Fe2PGDBoKG6+\u002FmrUv6geGGd8fALi4uNte\u002FeFTyXI+fCRI\u002FYSfd21ew8O+4luW2Fe4uLjrJ3jCcfNO+\u002FfeGPvQOxBsD\u002FPvVf1KgIiIAIiIAIiIAIikF4EQibIKSy\u002FmDDJimkKZwrLWjXORqfHHsaDre\u002FC3wv+wZw\u002F51lxyXYUfK+93B1tH7wXV11xGVrd2QJffTYcLW6+3hdr1SqVbB3rWWjP4\u002FHYeo\u002FHwYJ\u002FF+PtwUNBQWsvBnnZtHkLppuM8l2334J8efPip6m\u002FBWmV+FJq+jiOg0KFCqJ4saK45OIL0O7h1ojyePD3wkWoV7e29fuKJo1QuHAhW3jOGOqeVwtNL7sULW+7xd6oTJ42HVNM+WnKr2jV8jbUrlUDif4cP44fp0yzYrylieFxwzMmOjpRk9S82b5jp31CwCx+atqrjQiIgAiIgAiIgAiIQMYQ8KrbEIy1\u002F8ABLFm2AhTR1SpXSmSxYf0LkdeIYW6ncNtVq1IRNapXS9Qu8A0zvRSSbuF7t02J4sXRoc0DmPrbDCto3euBRwpdXmtx8\u002FW4\u002FLKGpu3v2LJ1Gy8lWU6nDzPjR48eNZny8knadSscx8H9re7EuTVroF\u002F\u002FQXjtrUG4xDC6585b3Sb2yJuc73\u002F+BX3ffBcU420eaIXTEePbtm\u002FHIx2fxr9LlqHGWckztwPrRQQihYDiFAEREAEREIEwIBAyQX7kyFHs3bcfJUsUQ548uROFVrRIYeTNkwcHYmPtvmS283ii4Jj\u002FEjUMePPJmHG48Y77fOX5V\u002Frh6LFjvlbMNF9hss393\u002F0f\u002Flm01HfdPeF+8x+MoG18ycUoW7oUrmp6GfZz68pvM90mpxxT2+fgoYN4uvvLdi\u002F7dS1a4eW+b4HZ7wvr1T3FZrAL+fPlRXtzQ+ExWXVuw+nc\u002FpFTxDa3n3BffOlSJXHnrTedUh\u002FMrnvNJNbtE4mF\u002FyxGzpy50L3L4xgxZAAqVUz5hsG1oaMIiIAIiIAIiEBoCMiKCCRHIGSCPGfOHChYID+2btvh2yvuDsw95RSX3DLitktIiMdx85\u002FbJtix3UOtMeeXb31lwGsvIUdMjK9pTEw0nujQFlVNRr5XvwGnZL7\u002F+Gu+8We73TIy+ZfpWLlqDYoXK2Y\u002FfMm91T5Dfiep7ZMjJofdH9\u002FmwXtRpHBhlCtTBt2f7gQKbT9zyZ5WrVwRlSpWQLFiRVG4YMFT2pLX4+0ewq7du9HD3IzwRiawUVL7vPfs3QveqJA754X7zin+A\u002FunZh4C++i9CIiACIiACIiACIhA6AiETJDnz5cP51Q\u002FC6tWr8XKNSc\u002FOMltF\u002Fyg5qFDh3Fpg4uMYPW2W7l6HZYuW3nGkVAAP\u002Ff04+Ym4CC+\u002FXGKz97+A7H4fMI39sOJH4wcjR69+uElk8XmB0qXr1yFWXP+9LV1T9LSJzo62n648sZrm+Gl7l3M04F9GDpiNPhhTNdeKI7n162N13u9gNVr16Fbz1dBH2k3yuOB43Hw7+Kldl8+r7Fs2bLNPo04u2pljP3of3YrDK8HK9FR0dj03xb7zTBu\u002FcFDh7Bnz14UL1oEuXPnci+n8qhmIiACIiACIiACIiACaSXgSWuHpNo7jmMyxjciJiYGL5hsLr8VZNHS5Xj3\u002FeEYOWos6tSuiXp1asNxvO1y5cyJbi\u002F2MSJ2FH6e+htGfz4eze9+CPxKQXcM7hl394\u002FzyEw7v9\u002FcrXeP\u002FCaTzh3awGNsu9cW\u002FLMIa9aux1t9XvRl2Jlt\u002F+2HCbigbh0r3rnNxm3P4+n0Yb9qVSrZ7TD8FpdFS5bxUkgLt8JQlPMbYp7p0cuK8soms37uOdXx5VffYvDQkVhsWI8eOx7DPvoU1YwYr1Kpos8HfuXkrzNmW85kTT+5fYgfMj1gbly6v\u002FSa\u002FSpFflXiK68NAD\u002FU2rTJpXaufEZ0IgIiIALhREC+iIAIiEA2IuAJZSzVqlTG+2+\u002FBu4Zf63\u002Fu+D3kXMP9I3XXWWyvD18e8urnWhXvmxpjBg1xmavB\u002F1vBCpVKGez6BT1efPkRuAecn5vOb\u002FCj9npKI8nkWBsdnljPHTf3WCd4ziYNn0WKleqYG4EasH\u002FD7fM3HDNlVixajXWbdjoX5XqPhyDdvKcyCA7joO772iOgvnzYfK06T6bzGBHeTzIlzcPoqKifNfdE7e+dMkSp2SjA8fwF+XffP8TOH6PZ54APwzKmxl+1\u002FigocNRxcT84nNP+VgXKljAZO\u002F3229Y4VMClu4v9cX8hYvAb4d5\u002FpnOdktMl+4vg98Dz4x7x7YPgnvzXT91FAEREAEREAEREIFIJZARcXtCPUiliuXt94\u002F\u002F9uNX+OnrMfjtxwngd2\u002Fny5s30VBuuxk\u002FT8QPEz7FjJ+\u002Ftt\u002FnXbJEcVBEfjr8vUSZbWa3x3\u002F6IYoVLYLWd92GcaM+sOeuUcdx8ECrO\u002FHZiPfs9ee7dsKHg98Ct7S4bdzjdVdfgYljP8LZ1aq4l+wxtX04\u002FldjRqCyyVLbjualXNkyGDd6GJ7s0Na88\u002F7NnSsXBr31Kt7o\u002FYIV0N6rJ1\u002Fd+p7dnkx0c8EWwcagKP\u002F2y1G467Zb2MTG+XqvHpbdDxNGG9Zf4YNBb4IfYLUNzEuXxx89heOsKd+g0SUX2zGvbdYU348fjV++HYfJE8di6rdf2JuLYPvNjTn9FQEREAEREAEREAERCDGBkAty1z9+P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Zzn972IYZ3NSIRrZhW\u002FbhBxbLli0L2uIHQylEOYb\u002FN5DQBxa2T66kh133hsDN5vO7z3lDwsIbBwpo+u5+Gw2FNm9M3PiS8pf1FPps7zgO+G837VDg0y7ts\u002FAGiDY4PtvTH75XEQEREIFIJeAJ18D51YTMlu\u002FYucMI5bPC1U35JQIikMUIUOAy48ubcn7TCb\u002FpwxXfDIUZXH5LCAU0v1+b4jIl0UhBSbtsyz4UofwsCm3RJgtFOjPlHJMCmD7QLuuSKulll5lpCmz6x285Yax8UunvB\u002FkwjnLlyoG+B2bq\u002Fdu657TJ7Spsz35VzVNQxurW88hx+NSA43J89qGQZ51KGBCQCyIgAplCIGwFefFixfB631cxdMhgm7XKFDoaVAREIFsRYEaWhWKZIpQZ3KQCZBa3SpUq9uv+KBwpYpNqyzpm2\u002FmVf+zDvkm1pWCnIKUPFOX0J6m26WWXopk+UjDTZz5FDOaD4zigcCYr+s1+wdrxGm9G6C\u002FbMT72c5yTW3\u002FYxi0cj+OSFTPnFPtunY4iIAIiEIkEwlaQO45j95mnw6TIpAiIQIQSoGhm5pZbMnieEgbHccBtJsxsUzgm1Z51bMO2jhNchPr35dj0gb7w3L\u002FO\u002Fzy97PJGhFtHuM3Pf7ykzukHnyRQZCfVxnG84p3tcubMmVSzRNe5JYZ+0J9EFXojAiIgAhFGIGwFeYTNg8IVARHIlgQUlAiIgAiIgAikTECCPGVGaiECIiACIiACIiAC4U1A3mVpAhLkWXr65LwIiIAIiIAIiIAIiEBWJyBBntVnMLL8V7QiIAIiIAIiIAIikO0ISJBnuylVQCIgAiIgAmdOQBZEQAREIOMISJBnHGuNJAIiIAIiIAIiIAIiIAKJCZh3EuQGgv6KgAiIgAiIgAiIgAiIQGYRkCDPLPIaVwQii4CiFQEREAEREAERSIKABHkSYHRZBERABERABEQgKxKQzyKQ9QhIkGe9OZPHIiACIiACIiACIiAC2YiABHkWnUy5LQIiIAIiIAIiIAIikD0ISJBnj3lUFCIgAiKQXgRkVwREQAREIJ0JSJCnM2CZFwEREAEREAEREAERSA2ByG0jQR65c6\u002FIRUAEREAEREAEREAEwoCABHkYTIJciCwCilYEREAEREAEREAE\u002FAlIkPvT0LkIiIAIiIAIZB8CikQERCCLEJAgzyITJTdFQAREQAREQAREQASyJ4GsL8iz57woKhEQAREQAREQAREQgQghIEEeIROtMEVABM6cgCyIgAiIgAiIQHoQkCBPD6qyKQIiIAIiIAIiIAKnT0A9I4yABHmETbjCFQEREAEREAEREAERCC8CEuThNR+R5Y2iFQEREAEREAEREAERgAS5FoEIiIAIiEC2J6AARUAERCCcCYRMkMfHJ2DkyC\u002Fx2GMv+MqAAcPx339b0xT\u002F4cNH8N57o7BmzcYk+y1evBK9ew\u002FG\u002Fv2xSbZhxcKFS41P43ia6pJa26k2mAENjx07hkGDPsavv84J2Wip5ZDadiFzTIZEQAREQAREQAREIHwJnJZnIRPkFIVr1mxAy5Y3oE+fp41gfgqlShWz4vrgwUNpcm7r1h3YsWNXkn3KlSuF5s2vQp48uZJsw4ojR46mKNrZzr+k1rZ\u002Fn8w+j46ORrNmjVCz5lkhcyW1HFLbLmSOnTC0ceMWdOv2Onbv3nviSvoePvzwc0yY8FOaBtm37wB69OiPVavWp6mfGouACIiACIiACEQWgZAJchdb3rx5ULhwQRQtWhhXX90YFMVbt+601RRPc+YswB9\u002FLEwklBMSErBkyUrMmjUPmzdvs235Eh8fD2a5eZ2FfSlycuSIQUxMtGnimAKwP0UP2zCzfvz4cXs9pZfNm7fbMenPwYOHbfNA28zYz5+\u002FBByb\u002FttGAS\u002Fbt++ydjg+y9KlqxHow4EDsTbGreZmg7YYL\u002F2mKbbdtm2nHYN1\u002FuOsW7fJMNmOBQuW4K+\u002F\u002FsWhQ4ftUweOQ\u002F\u002FZ33Ec5M6dE1FRHr49pTA2xkjbO3bs9tXv2rUHy5evsU8jaM+fnT+H5Hz3b0fDvPkir0B7rHNLcvaSY+H255wsXLgEe\u002Ffux59\u002F\u002FgOXN3kGWwdcMytXrvPFyaqDg4MAABAASURBVPni0xUy8Z8H9qfQp++sIzeOyTlgWb9+k50j2uN1\u002F8K27MO+nBeu3UWLlmPnzt12DXMdx8XFYcWKtXD7sw3HZzy0xSNvasmAhfNBe4sXrwDbsg2fRLGPdx3NB4\u002F0je3cwvdsm5INrgXOFf2m\u002F+zDQj94nevFfy2SD8fmOJvNz6l\u002FLEmNRXsqIiACIiACIiACyRMIruCS75OqWv4PmtsZAMeI80JGDG2w2cKtW7dj\u002Ffr\u002F0LPnACsm2G7ixCkYMWIcjh2Lw7ff\u002FmLbwvyh+IiLizdnMBnz3Rg16isrwjZt2oqvvvrZtD9mhEqC7fvjj78hf\u002F58Jov5IyZPnmH7JPeybNlqvPXWMHvDsH37TtuPgsPfNsVUnz7vGUHMm4Tj4BYcCrZAu7zp4DXeB0yePBMzZ\u002F7Ft4nKVnNTMnDgRxg9+muT1d1jt5jMnDnPttmyZQc++2yiuUk5gA0b\u002FkO\u002Ffv+zcbJy4sTJeOedEdYHxvj0030wadJUUMDTN\u002FrrtqMY5bl\u002FYQwvvvi2Fd67d+9Br17v2hsDtmH7V18djJ9\u002Fnm7GPog33xyKn36azirQrss4Od\u002F928UZwTl27LcmI7zOch04cKQVo9ag30ty9pJj4ZrgOFwb7nse+Z5riIwC1wHnum\u002FfIZg7dz5Wr96A559\u002F084lBf2wYZ9j6tRZNGEZjR\u002F\u002Fo1lXcdbvd98diaNHj9lYbIMkXngT0q\u002Ff+6AQ5hqeMOFHs7Z3Iu7E2vXv9uuvczBjxl\u002F2Em8S+pm5psjlhblzF9j1z\u002FNvvpmCIUNGWV9++OE3s14+MWs93rw\u002Fhi+++N7M4yDrL29M3fXH8ej\u002F0qWraAIp2XjzzQ+wZcs2M\u002F+\u002F43\u002F\u002F+9TYT7A3EFxXm43gBk6uef6cfvHFd\u002FZnjTF+881U48O7IFsOltRYrFMRAREQgTMhoL4iEAkEQi7IKXxatHgMd9zR0Yjcn\u002FDAA7ehQIF8VvQ0bFgPN9\u002FcDC1aXINatc4ywnWeEYKxmD37bzz44O247LKLce+9zVGkSCHLntnXevVq4fzza+Hff5fjnntuRvnypW2d+0LhsGrVOlx33eUoW7YkLr+8Af75Z5kVLm6bYMfY2EN2y8u551a3fVu1ugUeT2IczEgz01+\u002Ffl2cfXZlnHVWJTBbGWiP2zYuuaSezdozS33XXTfCcbzZe\u002F+2+fLlxQOGx7XXNrFbTJg1ZX3p0sXRufODaNToQpBRnjy57Q0I61guuug8sM9VVzWyNx333HMLrrnmMsOpoM2Ws01ShTGULFkUd911k7VBO1OmzPRl8CtVKof77mthnmY0QuvWt5q5mA9mSAPtJeW7fztuneE8cjtR3bo1wbmjAPZv454nZS8lFuzPvtyeky9fHlx4YW3UqFHFCMvt9kYgqXVQpkwJu\u002Fauv\u002F5y8CnOHXdch2bNLrXMXUFco0ZVdOp0Py64oDaaNm1g12Zs7EE798WLF0GFCmVRv34du57h94eincy4Ri699AK0b38vON65554N+njeeTXAQj4XX1zHPiFi+3nz\u002FkWVKuXtzwFtzJ49H+zP7D1v1siSPxMPPXSHEfg7sHbtJjsqbxzvv7+FnS\u002F+rHBcrr\u002Fdu\u002FeiWrVKNi5m4VOycdtt19o10bLljZbf\u002Fv0H7FOYYGueNy9z5y70\u002FZzeY34Wy5Qpaf1JaSzbSC8iIAIiIAIiIAJJEvAkWXOaFc899xjGjx+CceMGo3\u002F\u002F563wpilmESk0ee44zJoXtllfPopnyZEjB6uQK1dOFCyYH+4fZuaYIaRYatCgrnvZd2R2cN++WJNZnIqxYyfZLGgNI9A8nihfm2AnderUAAXu4MGfoG3b58ExOJZ\u002F21gj2jds2IzPP59kbccacUbx7d\u002FGPec2iJ9\u002F\u002Fh2PPNLSCP3c7uVEx2LFCieqY9xssGbNRnTu\u002FAroCzOczGrzuls8fjcKOXPmQHR08rG5\u002FXiMNTGwT1SUd6rpw86de3xZ3yJFCoL1bEvuSdlmP3f+2Nb1neduochkxvfllwdizJhv7E2UWxd4TMoet2kkxyLQjvs+pXXgMQwdx3uTxBjd9eb255E3Lx069MTw4Z\u002Fb7DLZ8XpKpVChAmYN3YXffpuLDh1etE80uN6D9atWraK5fBzz5y82NxDrzY3r9fbmi9tbjh49am76KptMdbwtro\u002F8meDNKUWx6YzcuXOZm7FCPPUVbh9htrp16+aIioqy\u002FTlHqbVBkc\u002F1z5iDrXnWeTwOXHtk6K4bjsPi1gX663NSJyIgAiIgAiIgAkEJeIJeTYeLzNwxW8r\u002FcVO4UYAwa0hxwYyluxWEGW9uaXFdYNaQWelrrmkcNOtctGghm7HkfvVHH21lhNHdJrt5iREl3tAoYo4ePeaa8x0pMJiNfvHFTnj22XagQKKo8zUwJ5UqlTUZ6bw2g0zbDz98pxFMlUxN4r8UXx98MMaOW6JE0cSVqXj377\u002FLbKb0qacexm23XXdKpj4VJpJs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4+\u002FbFmuzlVJN9n2SyoPOtWPZ4omy\u002FIkUKwhWuBQvmR3S097qtPPESG3vIZnk\u002F\u002F3yStREbexCp2YOc0tgUiCtXrjWC7zxEGTHO4a66qhGqVavg+9DlvHmLeDlNpbDJeBctWuiUGxbGSeHL7SX+Bsk91sRYqlRxe5nZVwpM++bES0qx8KaCW0FONDdZ\u002FXg7fuPGF+GPPxYY8boa3AbC7LzbJrkjfeD8MxtM7rwp4bwH9mE2+4cffjNzWhUNGtT1VdOXwuamhBdy5MhhRT6f1vC9W\u002Fie22r4FILj8OkIBbK7Vv1jYjZ++PAv8Oyzr+OzzyZi5sx5rhl79HgceDwnf2yYcUfAn7JlS4Ex8IaQGe2LLqpjbhRyJ2qV0jhcr65t\u002FizRVzJIje1EA+mNCIiACIiACIhA2BM4qSzO0NXCRhwmJBzHZpMppymK0J079\u002FDUFq\u002FQ22\u002FP2WbHjl3o3PkBtGlzF0qUKGavB74wC1qyZDEr2t29xdxvPHXqrFOy2xSmzLhefXVjPPpoK7RtezeaNr3ECGBviCtWrLPbDChqlixZZQVSTExMoiErVSoLip\u002F77mthbTDbzyx5okbmTaFCFPTRPh8Cxw4cmx+sfOyxVnj\u002F\u002FU9NpnO1sQArYplZ7du3K+6\u002FvwVmzPgT\u002FBNom6KM2VJuXaHv7rYQts2VKxeYVeZ1vneL4zigQP711zm+8Y4ePWa3mpARM9VsW61aJftkgoKVNijYU4qF\u002FYKVypXLm4x4Dnz44ReoVessFCpUIFgzlClTEhTHHI8N6ANvHrgOOG\u002F33XeryTx7bxhY7xZmuPntOtdc09iyc69zqwu3yNAetxxxOw5jdOt55D573oRcfPF5dl7btbvHZPiv9N2gsY1b9u8\u002FYJitsllptjvrrIpuVaqPUVEeNGlysd0CtGzZGvsEILBzSuMww+7ONW\u002FmPOYmgDdaqbEdOJbei4AIiIAIiIAIhDcBr1oNgY\u002FMCHIbw+uv\u002Fw\u002F8mr1p02bbLRoUEcxi1qtXC\u002F37f4iRI8ehQoXSdjvIs8\u002F2s99WEhcXFzRjzaxgx46tQaF\u002F\u002F\u002F1d0KLFY2jf\u002FgUr6GJiom2m0nEc6z0F4O23X2f3fXP8tm27g3t0KdTYoECBvHj77eHmBqA76Bu\u002FgYPiJspkrB3Ha+O882qYrHVFdOr0so2hU6dX7IcV2d+\u002FFCpU0H7ItGvXvnjuuTesQExubPalbQr8oUM\u002Fs\u002FvBp0yZYWLpaccZOfJLXHrphWxmhGxi27yRcdkxLm6ByJcvj227dOkqvPPOCLuVwV7we+F4vDF4880PcO+9T6J16y72ZqlTp\u002FvB+YD5Q9HoMRnfdu2et1y4B5riP6VYTFf7l+yiTzxp4FxxmwqfZjRseIGtD\u002FZSr965dkvLww93ww8\u002F\u002FGqFK28I2rXrYW6inscLLwwARbV\u002F3\u002F37Y8H94CtXrkOXLn0sM2ae2YY3LGRCNl26vArGXa2aV0RTxLINfWvZ8gaMH\u002F+THaNNm+5mHX6JY8fiWJ2o8OkJ4+D+8Cee6IVt23aZmzrv0xTaIzvGHRXlsfvRo8z6oQEeWXjOwgw8t99wKw+3JvGaf0luHLZj1p772rmOuYe8efOr7U0k61KyzTYqEUNAgYqACIiACGQDAiET5GTRxGQFR458A0OG9MLTT7fB66938235uPHGK\u002FDJJ\u002F3xwAO3W4FDsThs2Gt4443n8Oyz7XDTTVfSxCklX7689ltVvvhisBFUQ6wNCn+Kn8qVy+GZZ9r6BCaFK8dmoW3uzXYcBxdddB769Olqy7BhfTFw4IuobDK6HIx9Ona8j6fWL+4dZl\u002FaYDnnnGq2zv8lyoixRx5piVGjBoAZboor2mF7Fvb3H\u002Fvxx++33SkW+\u002Fd\u002FHtxnzj3b77\u002Ff27Likf3ZKJhtlx3bdenyiP0KQwpD9mEshYJkox3HsXvcGS\u002F9HDt2oBGzDxvBX4DD2MLtKk8++RDoL9txzzLHp13GwcK6YLHQQPv29yaaN+4\u002F597w5Lb5VDZzxrGGD+9n917Th86dHzQ+9MXQoa+a9dDNZtFp3y18avHmm8+BfegTC58AkEG3bo+auB4B2XB98fMBUUYks65r1zb2xol2Kpv5fuut7nYMjs8nFhTqXBvu\u002FLCd4zgme94MI0a8bm52etqnOIyTdZWN7716PWW3xcSYpyvdzNhkxToee\u002FZ83LcWvU90HDRrdqm9YWMb\u002F+I4SY\u002FDbxTiOC+\u002F\u002FITxt4956vBaoix7Srb9x9G5CIiACIiACISGgKykJ4GQCvL0dFS2w5sA94L\u002F889Su1XGcbxPHMLb4\u002FT1btmyVeBWHO75DvVI6Wk71L7KngiIgAiIgAiIQMoEJMhTZqQWqSDATHfPnp2CfptIKrqHTZNQOcItSHz6EGWepoTKpmsnPW27Y+goAiIgAiIgAiKQcQQkyDOOtUYSAREQAREQAZeAjiIgAiLgIyBB7kOhExEQAREQAREQAREQARHIeALpK8gzPh6NKAIiIAIiIAIiIAIiIAJZioAEeZaaLjkrAiKQFAFdFwEREAEREIGsSkCCPKvOnPwWAREQAREQARHIDAIaUwRCTkCC\u002FDSRxscn4J9\u002FloG\u002FAfM0TajbGRDYsWMX+AuBzsCEuoqACIiACIiACIhAWBCQID8xDfw184MGfYxjx46duJL8Ydmy1Zg8eUbyjcKwdvHilejdezD42y+TdS8MKjkXnBPOjb878fHx+PTTb7Bv3wH\u002Fy8me0wZt0WayDZOp5Hetv\u002F76UJBhMs3CvmrkyHFYuHBp2PspB0VABERABEQgUghIkJ+Y6Zo1z0KzZo0QHR194krSh4SEBMydOx+3334d+Nsek24ZfjX8LZrNm1+FPHlyhZ9zAR5xLjgnnBv\u002FqtWrN6B48cLgbz71v57cOW3QFm0m1y65uty5c4G\u002FtbRKlfLJNQv7Ot6MHTlyNOz9lIORQ0CRioAIiECkEwiZIOcWDmaNDx8+Ypkye7lixVocP37cvt+8eTtmzZqHP\u002F5YiIMHD9trBw7EYsmSldi0aYut4znFLiv96+bMmQ\u002FaZXbz33+Xn9J23bpN2L59F7vZ8Tgux+cFZlNXrVoPHnft2oPly9fgv\u002F+2Whtr1my07dkuZ84ciImJhuM4oA8bN3p98veX7VjHOKtXr2K3q\u002FA9r\u002FsXjsF4FyxYgjlzFmD37r2+arfu778X+bZckAfHYdsdO3b72vKEfXmd9RRSvMYxGRN5+sdA1nzP6xw72HYa3kAwTuDU36ZJPmQJ84e2\u002FDm6ftMu\u002FaFfppn9y7YuU3cOec2\u002FP\u002FmzjvPITjxyywnbcVzad20wBl53HAe5c+eE\u002Fy\u002FX4bi7du1FtWqVcODAQZo6pZA9GZAZ2bKB\u002F\u002FzyPcefP\u002F\u002FU+WFdsML1NXv239iyZTs4d0uXrvatHc4Lx2Jxxwu0wfjoVzB+bh3tkgl9++uvf+0aZRw8j409BK471rm2N2zY7HtKQNts6+8D55LX3ML3bt+EhOP2Z4LvE8wNZrD1xDoVERABERABEchGBMI2lJAJ8n379mPYsLFGXG+1wVI8jBr1FZiJ4\u002Flbbw2z59u378SECT9a0bt16068885IfPbZN0ZwH8Xw4eMwcuSXVui4dYMGfQKKEY\u002FHg0mTfrFiiAJi9OiJ+Pnn3+1Y3ELw9dc\u002F237btu1E\u002F\u002F4fYsaMv2wdxc6YMd\u002Fg2LE4UHT06fMevvtumhXwffu+ZwU6G9LH7777haf22vjxP9o+fLT\u002F7rsjrfimqBw69DOMHfut9ffnn6fbtraT38uPP\u002F4G2qYAWrlyLbp3fxMUT2zCut693zVCfT4Y086du\u002FHii29bO7t370GvXu\u002FamxS2paDt0aM\u002F1q3baPzdiXHjvrcMR4wYB9rJnz+fZelunWHMH374uWW7fPlaTJkyk2YSlU2btuKrr342sR1LdJ1vfv11LiZOnMxTOw7nj1x4geMlFdO33\u002F6CTz6ZYMRzLvPkYCHYj4Ka20ToE\u002FuvXLkO\u002Ffr9zxfb3LkLwH6sS25e6A\u002Fr2S4Yj7i4HXOSKAAAEABJREFUOFb5Cv0NttZ43Z1fMuc62Lx5m+l3HAMGDAdvwMybJP9yHbOS95eTJ8\u002FEzJl\u002F8a25qdoI2jp06LDdBsSx9+7db+v8X5Ljxzr\u002FNcGYuNbYn08DxoyZBNr\u002F+uvJ+OWX2byMPXv24YMPxtgjY+O49NH\u002F54vv2TguLh5cz0uXruJbWwYN+gi0yxvppNaTbagXERABERABERCBdCcQMkGenKcU1Nwice651XHddZejVatbrBhlH4rKhx66A02bNkC7dneDosEVNKzr2rUNrrjiErs15NZbr7Z9aefyy+tbEUsbtWtXx+rV620mmuKkWLHCVrgzmzhz5jzUq3cucuXKyaaoWLEs7r23OW6+uRnYj4LdVvi91KhRFZ063Y8LLqht\u002FWIGNDb2IDabLD\u002FF4WOPtbLXH320FdjWr6vvtGnTS+wY99xzs2lTBfPnL\u002FbVNWvWCOxLX5j9LFmyKO666yZce20TWyikKWh\u002F+20uGjashzvvvAHXX98UDz54uxHmu8yNxTrLsWzZkrj88gb2w6V8erB7916UKFHUxFXDbq247romvjFDcRIsJj6JmD17vvWH8TRufCHWrt1ks9cXX1zHPhHhPMyb9y+41YPzwcw9+1x66QVwHG+mnn1TmpdgPAK3oMSaTHJSa81lQOZFixZG\u002Ffp1cfbZlXHWWZWwePEKtzrokVt9Lrmknn2Kwoz9XXfdaH2fOnWmWV+1DPPqqFu3JvLmzW1uoDYFtRGMn9vQf03ky5cXZEff+PPQtu1d4Jq+6qpLwQw7+fFJUZEihVC2bCl7w5oo5hM\u002FX+xPn7ku+ESB448e\u002FTXIkeuPP4ebzU3JqlXr7PwFrifXNx1FQAREQAREQATSl4Anfc17rdepUwNXXdUIgwd\u002FgrZtn8cPP\u002Fxms9msLVKkoM2s8jx\u002F\u002FrxWeFOM8j1FSJ48uXlqHq8nmAz6F3j22ddNRn2iyVDOs9f5Urp0CSNEi2HevEUmQ7sAt912LaKiorBo0QqTsd9iBRPbsdCmK875ntlDHv0LBVuHDj3NeJ\u002Fjm2+mWMHDejfjyG0ffJ9cKV26uK12HMeIqSLwH4fizlaaFwpIbqeIivJOBf3buXOPzVDzQ4Ru\u002FKap\u002FUsf9u2LNdnlqSZTP8nEO98Kfo8nyjKuVq2Cyc4PwWOPvWB52E4hegkWEzO53F7Em4ixYyfhp5+mg9t5yKhatYpm5OP2ZoQ3MnfccT24JWfRouU4evSoEcKVTb33L+NOaV6C8fD2Pvma3FpzW5E5n1h8\u002FvkkyzDW3Gz5z4nbLvDIbSt8KvPIIy3hzgt9ojhm7LRHMU2hHNiX74Px43WWwPHJlVnta6+9zHCqxCaWK7lRpP\u002F++59o0uRis849SC5mPlXgTWrr1s3tz1aLFtegUaML7TmNJreeWK8iAiIgAskRUJ0IiEBoCHhVYAhs8QNvzGhz6woFNQWPa5bvmel98cVORlC3swKNQoD169f\u002F59vOsXLlWps5p0BlnX\u002FZv\u002F+AzZ4zi96u3T1GpFDseVtERXnAbCvFs8fjAT\u002FAxw\u002F8cStM4cIFrSD2tkzd65w5801WviEef\u002Fx+I3Ib+zoVLVrICKAomynnxbi4OHOjEM\u002FTU8qff\u002F5j6yjYmIUvXrzIKW14oVKlsuD2nP37Y8GtOLypqFGjis3oM6u5evUGa4cMmWmmDwUK5MPVVze2Wfa2be822fpLjF8em7G99tomRpB3xf33t8CMGX9yiFQXikI+nTh69Jjdm8wbA\u002F\u002FOwWLKmzcPSpUqbjK651l\u002FODc333wlOIcUrbVr18C4cT+AmVwKdR65VYJZ6Xz58vibT\u002FE8GI\u002FATuSU1Fpz25I5b\u002F7uu6+F9fnhh+8066mSvUlct26Tjd1t6x45j9wiwiwzn0K41+kT57ZNm7usrfvuuxWu8HbbuMdg\u002FNw6\u002FyNj+OabqWY9HEeDBuf7qsjzoovqmBvFL+wNDXmyku2DxcwbiI8+Go\u002Fmza\u002F23UDw55Q\u002FI7wxYt\u002Fk1hPrVURABERABERABNKfgCdUQzC7Wa9eLbt\u002Fm9lZfjjNFVwLFixFx44v2awtvzaubt1zrGDj2MyM8jF627bdjdAYl0g8sN4tBQvmt5m9V18djCee6IVt23YZERrlVtutBzExMahV6yyb\u002FaMgP3ToEC677GLTLniYUSaLHh3ttcFzx\u002FFun7jmmsb2Kw3bt++J77+fBsbhOA4KFSpgt49wz\u002FGjj\u002FYwfvTG+vWbfT74n3DP+uOPvwzaYD+y8a93z+ln9eqV0anTy0bQ9bBbUq655jJbzQyox+OgXbvn0aZNd3z66UTwpoff7kIfyJncuLeeomzKlBl2PF4fOfJLc5NyobXj\u002F0Ix5jjeOP2v85xbSijI6fPbbw838eY37Lx8WB8sJmbCW7a8AePH\u002F2SfftBPjs227HPhhbXNE4aD9ikFx27QoK4VvA0bXsDqoIVz4T8vbqNgPLgH2q3nMam1RpuO442bzJm9J3Oy6tTpFaxcuc4+laDvzPbTln+ZNetv+1WBH3883q7j3r0HgU8G6BOz2e3a9bDxv\u002FDCAHODtcO\u002Fq++cTFKzJriNhPvr+QFN\u002FtzQT2bFaYjriDez3G5Dgc5rScVMG\u002Fw55GcqGOd7740yT2rirMhnRp\u002FX+XOb1HqibRUREAEREAEREIH0JxBcqZ7muDfeeAU++aQ\u002F3n+\u002FN7p0eQRdu7a1md4LLjgXQ4b0smXo0FftPmnH8YqjfPny4rnnHsPQoX3w4YevWeHG4atWrWCz6RQMfO84jt2TPWLE63jnnZ7o3PkBIz7vZZUtFOxvvvkcXDHL\u002FbCDB79iHuefY+v5ctFF59msN89Z2re\u002FFzfddCVP7bgdO95nz6tWrWh9fe+9V2wcvXo9ZcRpAVtHQfTBB31sjIMGvYTKlcvZ64Ev3BbA\u002FiNHvoEnn3zIl6Fk1p1+uO0pFFu3vhWMiwx69OjgG4uCi32HDXsNw4b1BffaR0V5rK8uT9bxq\u002Fgcx7H7zMmedTzSV3cc90h\u002Fn3nGOy\u002FuNfdYtGhhvPHGc3asPn26onfvLnYstz6pmCpXLo+33upu5vBV25d77CnU2a98+dKWZZ063nk499yz7XteZz0LeZALz1n854XnrOf1pHiwzi1JrTWycOc3ytyItWp1Czp0aA3eTHCezjmnml2rzZo1DDqnV17ZEGPGDLS+k2+PHh3NjVpeO6+dOz9o4+bafuONbihTpqTrTqJjUvwYuxsjO7A\u002F1xjnnGMNHPgiatSoyipzE3AQfOpDQW4vmJekYn7ggdswevQAn8\u002FtzXrnnnuOxXX51FMP25jJhuOw+K8nY1p\u002FM5qAxhMBERABEYhIAiEV5BFJUEFnWQJxcfGYNm1Oom+j4QeAmUEP16D+\u002FHOhucms4btpC1c\u002F5ZcIiIAIiEB4E5B34UUgUwV51YAseHihOX1vAjOep28pfHpmx5iYKebTgqZNG\u002FhAu3usfRdCdBIqfi1b3miy+jeGyCuZEQEREAEREAERCAcCmSrIwwGAfMjOBFKOjdtguIUl5ZZqIQIiIAIiIAIiIALpQ0CCPH24yqoIiIAIiEAkEVCsIiACInAGBCTIzwCeuoqACIiACIiACIiACIjAmRJIiyA\u002F07HUXwREQAREQAREQAREQAREIICABHkAEL0VAREIBwLyQQREQAREQAQih0CmCHL+xsn33x8N\u002FlbEyEEd\u002FpEeO3YMgwZ9jF9\u002FnRP+zobAQ\u002F72Tf6iqsWLV4bAWniZ4G9+7d17MEIVW2rtcTwyJdvwIiJvREAERCAJArosAmFAIKSC\u002FMMPP8eECT+lKqy9ew+A3wOdqsamUVpsm+ap+pseNlM1cJg2iomJsb8oqWbNs8LUw9C6xa845C9V4m8oDa3lzLeWJ08uNG9+FcqVKxUSZ1JrLzb2IPbvPwDHcUIyroyIgAiIgAiIQCQQCJkgZ7abZf36TZgzZ4H99egEuH9\u002FLPgrwFkOHjzMS6cU9tu4cYu9zjZsO2vWPGzevN1eYz2La3v37n1Ytmw1mGm3DczLhg2bfWOat76\u002F\u002FJXya9ZsBO0tXrwC\u002FDXnrKQ9Ftfmvn0HsGvXHixfvgZs\u002F9df\u002FyI29hB4ZF8WnnPMVavWJxpr+\u002FZd9lfecyz+CvatW3fYmBcuXApmndmeTHbv3suhbWEGcf78JdYvjse+rOCR7zneggVLcPToMeszbfEaC23RX7b3L67\u002F\u002F\u002F23NdCu9ePff5fb60uWrERCQoJ\u002F16Dn9MW1FdiHc0NfOFecMxogT15zC9\u002FzOu24MblzQGZuOx6XLl0NtmP7lNYM54D+uHNJFitWrPX1p22W+PiEJNcJ62fP\u002FhtbtmzH338vgjs+fXB9TYk\u002F55Vj02cW2mShjdSuA\u002FZzizt\u002F7vg80pZbz\u002FXDuSdzMuJ1Mgi2NjweD3LlygmPxyuMaYf2yNqdA\u002Fbn9dT4GsxesLVRuHBB5M2bR4KccFVEQAREQAREIJUEQibIjxw5esqQFAB9+ryHQ4cOm6xZLN56axj27t2fqB1FLq8fOXIEFKn9+r1vt7IcOxZnsu0\u002FYseO3Qi0TTH59deT8csvs62tPXv24YMPxoBHe8Hv5ZtvpmDIkFFGkMbhhx9+w6BBn1iBG2iTXSiwXn11MEaP\u002Ftq2iYuLs0fWrV69AWPGTLK+TJ\u002F+Bz7\u002F\u002FFsrACmYmWnfuHGzrfv004lmvNE2zk8++Qrdur0BCr9ly1ahX7\u002F\u002FWQ60O3bst1i1ap3tM3DgSFBUcZwZM\u002F4C7THG5cvX2t8iSWEZFxfPastj1KivrH17we+F\u002FpP3d99NszcIffu+Z28w2GTSpF+s8KTd0aMn4ueff+flU8rEiZPx++9\u002F2uvffvsLPvlkAphJnjt3ITguBRxvhrxzdtSMs9POE+26TOnr+PE\u002FGpG7yjLiXA0a9LG9wZk9e77hMd\u002FGzUGOHwcmT56JmTP\u002F4lt7M8QYklszFOSfffYNNm3aavt8\u002F\u002F00DB78iWVCVh9\u002FPAFr1240Nx3x4NjB1onra+D4aeF\u002FpuvAOu\u002F3wvnj+vv55+lmnRzEm28OxU8\u002FTbct1qzZgB49+mPr1u1Y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KmXCIiACIhA5hDQqCIgAiKQ7QhIkGe7KVVAIiACIiACIiACIiACZ04g4yxIkGcca40kAiIgAiIgAiIgAiIgAqcQkCA\u002FBYkuiEBkEVC0IiACIiACIiACmUtAgjxz+Wt0ERABERABEYgUAopTBEQgCQIS5EmA0WUREAEREAEREAEREAERyAgCEuShpix7IiACIiACIiACIiACIpAGAhLkaYClpiIgAiIQTgTkiwiIgAiIQPYgIEGePeZRUYiACIiACIiACIhAehGQ3XQmIEGezoBlXgREQAREQAREQAREQASSIyBBnhwd1UUWAUUrAiIgAiIgAiIgAplAQII8E6BrSBEQAREQgcgmoOhFQAREwJ+ABLk\u002FDZ2LgAiIgAiIgAiIgAiIQAYTSEdBnsGRaDgREAEREAEREAEREAERyIIEJMiz4KTJZREQgQACeisCIiACIiACWZiABHkWnjy5LgIiIAIiIAIikLEENJoIpAcBCfL0oCqbIiACIiACIiACIiACIpBKAhLkqQQVWc0UrQiIgAiIgAiIgAiIQEYRkCDPKNIaRwREQARE4FQCuiICIiACIgAJci0CERABERABERABERCBbE8gnAOUIA\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\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\u002FjiOY0V5tMmU58iRAyw5c+aEihhoDUT4GtC\u002FA\u002Fp3UGtAa0BrQGtAayDZNRAyQQ7zx3EcOI5jhXlUVBRUxEBrQGtAa0BrQGtAayCj1oDG0VrLqmvAA\u002F0RAREQAREQAREQAREQARHINAIS5JmG\u002FnQHVj8REAEREAEREAEREIHsRECCPDvNpmIRAREQgVASkC0REAEREIEMIZDugvz48ePIiiVD6GsQERABERABERABERABRDqCkAryYMI7qwLOTrFk1TmQ3yIgAiIgAiIgAiIQCQRCIshd8eoPzL2W1Y\u002FBYvK\u002FpnMRSD0BtRQBERABERABERCBUwmckSB3xbZr1n3PI6\u002FxmJVLYAx8z+LGxHMVERABERABEQg7AnJIBEQgSxE4bUFOUepGynMWvueRJSEhAf4lPj4eWaH4+8xzxsLiHxvPWdzrPFcRAREQAREQAREQAREQgdMhcFqC3F+Iuuc8UsCyZJDwzjCBz5hYGCMhu8fAc75XEQEREAEREAEREAEREIG0EEizIA8Uo3zPQsHK4orxuLg4sBw7dgxHjx4Fj1mhuL7SdxY3HsbGwljd4oLme\u002FdcRxEQgexIQDGJgAiIgAiIQPoRSLMgd12hCHULRSvFK8Xsn+sS0G9yDJ78Ki86f5UPT3ydH09OLJClCn2m74yBsTAmxsYYGasbN48uDx1FQAREQAREQARE4IwJyEBEEkiTIHcFqP+RWWOKVIrVb\u002F6Nwqd\u002F58aGvdGIP571eTIGxsKYGBtjZKyM2Z8BI3Xf81xFBERABERABERABERABFJLIE2C3N8oBSgLxSmF6t8bHUxfmwtH4hz\u002FZtninDExNsbIWBkzY2fJFgFmfBAaUQREQAREQAREQARE4ASBMxLkFKYszBpPWZEzW4rxE5xsbIyRsTJmFglyl46OIiACIhCuBOSXCIiACIQ\u002FgVQLcld88uhfKFCZNd68Pzr8oz1DDxkjY2XM\u002Fgx4TtPukecqIiACIiACIiACIiACEUTgDEJNtSAPNgYFKDPFFKjxx7PfVpXAmBkjY2XMjD2wXu9FQAREQAREQAREQAREIK0ETluQU5T6l7QOnFXb+8fM86wah\u002FwWgdMkoG4iIAIiIAIiIAIhJnBagtxfiPKcJcR+ha05xsriOuh\u002F7l7TUQREQAREQARE4EwJqL8IRA6BNAlybtNgIR4eXTHKc16LhOLGytjdcx5ZIiF+xSgCIiACIiACIiACIhBaAmkS5MGGphBlCVaXHa8xVpZQxSY7IiACIiACIiACIiACkU3gjAV5ZONT9CIgAiKQZQjIUREQAREQgTAlcEaC3M0Uu8e0xvjcNcDglolL\u002F9uAK6un1RLw0CXAe3cB15yT9r5p6eHG6h7T0ldtRUAEREAEREAERCD7E1CEaSVwRoI8rYMFtl+4Cfh7g7csMOdxCUB0FLD\u002FSGDLlN8v\u002FA+YtRpYuyvltmohAiIgAiIgAiIgAiIgAuFCwJOZjnz7LzBsprfEGzEeY8T4tOXA3LVA9ZLAffWBblcD9zcAqhTzenpbXeAKk0FvdRHQ9SqgWQ3v9fh44Kgp+w973\u002FP6U1cCj10GXFLFa492HmkIsPCcY3hb61UE0k5APURABERABERABEQgFAQyVZC7AVxfC7iwArBqO\u002FDdIu\u002FVey4EzisL5MkB1K8EUIDXKQcrru84H6hdFiieD7ijHtDyAoB1V5zttXO36XubaUNLRfIA157jFeTlCwMsNUoBDYzNSkXYQkUEREAEREAEwpqAnBMBEcjmBDJdkNcu48147zgAfPYncPiYl\u002FiL3wIfmuz594uBDbuBgrmBUgW8dXsOAQOmAu9PB\u002Faa85qlvdfhAB4TUQHTNsFk3NftAj79A6CtiQuB3t8Dv6wAmIn\u002Fcz3w45IT\u002FXQQAREQAREQAREQAREQgUwi4Mmkce2wuWKAG2sDOaOBKcuB\u002F\u002Fbay3Z7Sq8bgQ5NgOtqAiXze6+7r4eMaN+6D1i9AzgSZ0S449Z4j9z2stJk2y+rBnS\u002FFnjpBqBMQZNVN+L\u002FhnOB9UaojzZC3dtaryIgAiIgAiIgAiIgAiKQeQQyVZBza0mlogA\u002F0Elhzb3e3J5SoyRQJK\u002F3w57MhDMj7o+ocB7goopA07MBnjNL7l+fNwcweSnQ+Qtg9hrYrS11ygO3nw8cPopEmXj\u002FfjoXARGIDAKKUgREQAREQATCiUCmCnKK8WjjwSWVYT9oyQ9btmkElCwArDLZ7wbmeu+bgHw5vci4DYVn3HLyUEPg3osBZst\u002FXQGbKT8W793CckEFoKPJrg+5G6AN2soR5bVbphDQy9gcdi\u002FQ+mJaUxEBERABERABERCBdCEgoyKQKgJGDqeqXbo0enES8PCoxOUR837ELKD\u002FFKD718BL3wJPj\u002FeWjXu8buw+CDw5DnZveFdT98c6b9a741jgl+XABzOAdp8B704DnpngtfX1AuBRc80dj+N8MtdrT68iIAIiIAIiIAIiIAIikFkEMlWQpxT09gMAi9uOH\u002Fjk1yNyewvPN+52a4IfF28GKN6D1+pqyAjIkAiIgAiIgAiIgAiIwGkTCGtBHhjVmp3As195vy0lsE7vRUAEREAEsj8BRSgCIiAC2ZFAlhLk2XECFJMIiIAIiIAIiIAIiEDYEchQhyTIMxS3BhMBERABERABERABERCBxAQkyBPz0DsRiCwCilYEREAEREAERCDTCZyRIHecgN\u002FIk+nhZJwDjhO5sWccZY0kAiIgAiKQXQgoDhEQgaQJnJEgd806TuSIU8eJnFjd+dVRBERABERABERABEQg\u002FQicsSB3HAeO46Sfh2Fm2XGcZOINM2fljgiIgAiIgAiIgAiIQNgTSJMgdxzHF5DjOD5h6jgOopzjyO5\u002FGKPjODZMx3F88fOC4zg8qIiACIhAxhDQKCIgAiIgAtmGQJoEOaN2HMcnRB3Hgcfjse9L5D2K7P6HMTqO44sZ5o\u002FjnORh3uqvCIiACIiACIiACGQrAgom\u002FQl4TmcIx\u002FGKUIpxtzQuvxc5oxJOx1yW6MPYGKMbL4+O4+WQJQKQkyIgAiIgAiIgAiIgAmFJ4LQEOSNxHIcHmx2PiopCzRJHcGHpPciRDUU5Y2JsjJGxOs7J2C0EvWQDAgpBBERABERABERABDKHQKoFueN4RSjddBzvObPEFKgxMTHIkSMHrqy8HzdU2YJSeQ7Bkw32lDMGxsKYGBtjZKyMmbH7swg853sVERABERABETiFgC6IgAiIQACBVAtyt5\u002FjnBTjFKUsFKjR0dHImTMnapc6hgfP24Qnz1+CJ+v+i87nLUSn2gt85fFz5yMci7+P9Jm+MwbGwpgYG2NkrIzZLeTiOF4mPFcRAREQAREQAREQAREQgbQQSLMgd407jleEUphSpLrZ41y5ciFXrly+kjt3briFde55uB0DfeN7\u002F8LMOGNkrIyZHBzHy4DnKiIgAiIgAiIgAiIgAiJwOgTSJMgdxytAHcd7pDBloUhloWBlJplCNk+ePPAvFOD+78PxPJiPjIUxMTbGyMKYWQjccbwsHMd75DUVERCBjCSgsURABERABEQgaxNIkyD3D9VxHPuBTgpTFgpVZpFZKGApZFkocllcAc7zcCyB\u002FtF3FsbCmFgYI2NlcRxv\u002FP5MdC4CIiACIiACIpCNCSg0EUgnAmkW5I7jJHLFcRz7vdwUqyzcZ03xyowyxaz\u002F0T3n9XAr9I2FfvkfGQtjYmwsrhiH3x\u002FHSczEr0qnIiACIiACIiACIiACIpAsgTQLclpzHK8AdRzHZskdx7GinGKVopWFIpaFgjYrFvrOwlhYGBuL45yMGeaP4zjmNVv9VTAiIAIiIAIiIAIiIAIZSOC0BDn9c5yTQtRxvOeO45wizCliWShqs0KhryyurzxncZyTMeLEH8fxXjvxVgcREAEREIE0EVBjERABERABEjhtQc7OjnNSkDqO48uWO473nEI2UNjyWjgXf38dxxuH45w8Mm4Wx3F4UBEBERABERABERABEQh3AmHunxXkCQkJp+2m4zhWiPsbcBzvNcfJHsdgsflf07kIiIAIiIAIiIAIiIAInC4Bj+M4iIuLO93+vn6Oc1J8+y76nTjOyXrHCd9zP5d9p45z0l\u002FfRZ2IQPgRkEciIAIiIAIiIAJZkEDIBLl\u002F7I5zUsA6TtY\u002F949N5yIgAiIgAiIgAiIgAiIQSgJ2y0p8fHxIsuShdEy2REAEREAEREAEREAERCASCHjMH7sH\u002FPDhw5EQb5piVGMREAEREAEREAEREAERSG8CNkNOUc4seWxsbHqPJ\u002FsiIAIiIAKnEtAVERABERCBCCZgtLjH993hR44cwYEDByIYh0IXAREQAREQAREQgexMQLGFI4H\u002FAwAA\u002F\u002F8aOdW9AAAABklEQVQDABOjH\u002FfBcxkHAAAAAElFTkSuQmCC",[16,138,139],{},"Zachęcamy Cię do regularnego oceniania zamawianych artykułów — wszystkie opinie klientów weryfikowane są przez naszych pracowników, co stanowi część stałego monitorowania jakości pracy zatrudnianych przez nas copywriterów. Obecnie pracujemy również nad wdrożeniem bardziej szczegółowego systemu oceny — więcej informacji przekażemy już wkrótce!",[12,141,143],{"id":142},"jakość-w-linkhouse-jak-dokonujemy-sprawdzania-treści","Jakość w Linkhouse — jak dokonujemy sprawdzania treści? ",[16,145,146],{}," Poza Twoją weryfikacją i oceną, pracownicy Linkhouse cyklicznie sprawdzają jakość pracy copywriterów, którzy przygotowują teksty dla klientów. Regularnie sprawdzamy, czy dostarczane treści:",[51,148,149,152,155,158,161],{},[54,150,151],{},"są realizowane w terminie",[54,153,154],{},"zostały przygotowane zgodne z wytycznymi klienta",[54,156,157],{},"tematycznie wpasowują się w kategorię zakupionego portalu",[54,159,160],{},"są poprawne językowo i przystępne w odbiorze",[54,162,163],{},"zostały odpowiednio skonstruowane pod kątem SEO",[16,165,166],{},"Zależy nam na tym, aby nasi klienci otrzymywali treści, które spełnią ich oczekiwania i zwiększą moc pozycjonowanych linków. Jakość tekstów sponsorowanych jest dzisiaj szczególnie ważna, kiedy sieć zalewana jest kiepskimi i nieweryfikowanymi treściami, dlatego chcemy, aby Twoje treści pozytywnie wyróżniały się spośród innych. Merytoryczny i logicznie skonstruowany tekst, w którym słowa kluczowe występują naturalnie, będzie znacznie lepiej oceniany przez roboty skanujące wyszukiwarek i zewnętrzne narzędzia SEO. Ponadto moc artykułu to nie tylko moc Twojego linku, ale także wzmocnienie jakości portalu, na którym kupujesz linki, więc korzyści są obustronne dla wszystkich stron — zarówno dla klientów, jak i wydawców działających za pośrednictwem naszej platformy.",[16,168,169],{},"W Linkhouse stale doskonalimy swoje usługi, uwzględniając przy tym feedback klientów, dlatego jeśli masz jakiekolwiek uwagi dotyczące otrzymanych artykułów, zawsze możesz zgłaszać je poprzez:",[51,171,172,175,178],{},[54,173,174],{},"moduł poprawek",[54,176,177],{},"komentarz dołączony do oceny tekstu",[54,179,180,181],{},"mailowo do Biura Obsługi Klienta: ",[182,183,185],"a",{"href":184},"mailto:bok@linkhouse.pl","bok@linkhouse.pl",[16,187,188],{},"Dzięki naszej ofercie contentu nie musisz korzystać z zewnętrznych narzędzi lub zlecać dodatkowej usługi, aby przygotować tekst dopasowany do domeny i Twojej strategii SEO — wystarczy kilka kliknięć, aby nie tylko zaplanować linkowanie na dobrych portalach, ale również zapewnić sobie wysokiej jakości treści.",{"title":34,"searchDepth":190,"depth":190,"links":191},2,[192,193,194,195],{"id":14,"depth":190,"text":6},{"id":21,"depth":190,"text":22},{"id":94,"depth":190,"text":95},{"id":142,"depth":190,"text":143},"Copywriting",null,"2026-04-09","Content w Linkhouse — jakość, która zwiększy skuteczność Twojego linkbuildingu Linkhouse to nie tylko platforma do szybkiego i łatwego zamawiania linków. Jako nasz klient możesz przy zakupie danej ofe","md","\u002Fblog\u002Fimages\u002Fcontent-w-linkhouse-jakosc-ktora-zwiekszy-skutecznosc-twojego-linkbuildingu.jpg",{},true,"\u002Fblog\u002Fcontent-w-linkhouse-jakosc-ktora-zwiekszy-skutecznosc-twojego-linkbuildingu","5 min czytania",{"title":6,"description":199},"blog\u002Fcontent-w-linkhouse-jakosc-ktora-zwiekszy-skutecznosc-twojego-linkbuildingu","fdQrN9uSw-j3bkdtbEPYfr9yfBNPLUOaBWuhVJNqfUg",{"id":210,"title":211,"author":212,"body":213,"category":364,"coverStyle":197,"date":365,"description":366,"excerpt":197,"extension":200,"image":367,"meta":368,"navigation":203,"path":369,"readTime":370,"seo":371,"seoDescription":197,"stem":372,"__hash__":373},"blog\u002Fblog\u002Fblack-friday-cyber-monday.md","Publikacje nawet o 90% taniej + cashback do 550 pln za doładowanie salda!","Wojciech Mazur",{"type":9,"value":214,"toc":354},[215,219,228,231,237,244,261,272,278,291,295,300,303,309,314,317,320,325,328,331,334,340,343,351],[12,216,218],{"id":217},"black-week-w-linkhouse","Black Week w Linkhouse",[220,221,223,227],"h3",{"id":222},"zniżki-aż-do-90",[224,225,226],"strong",{},"Zniżki aż do 90%!"," ",[16,229,230],{},"Skorzystaj z rabatów Wydawców z okazji Black Weeks. Wybieraj spośród tysięcy ofert na artykuły sponsorowane, linki i wzmianki w istniejących artykułach.",[220,232,234],{"id":233},"cashback-za-doładowanie-salda",[224,235,236],{},"Cashback za doładowanie salda",[16,238,239,240,243],{},"W ramach promocji możesz jednorazowo otrzymać ",[224,241,242],{},"cashback za doładowanie salda",":",[51,245,246,251,256],{},[54,247,248],{},[224,249,250],{},"1000 zł → 110 zł cashbacku",[54,252,253],{},[224,254,255],{},"3000 zł → 330 zł cashbacku",[54,257,258],{},[224,259,260],{},"5000 zł → 550 zł cashbacku",[16,262,263,264,267,268,271],{},"Cashback przyznawany jest jednorazowo w okresie trwania promocji (",[224,265,266],{},"17 listopada – 5 grudnia 2025 r.",") i nie sumuje się między progami.",[269,270],"br",{},"\nŚrodki zostaną dodane do Twojego konta Linkhouse do 2 dni roboczych od zaksięgowania wpłaty i będą wykorzystywane w pierwszej kolejności podczas opłacania zamówień.",[220,273,275],{"id":274},"podwójny-mnożnik-punktów-lojalnościowych",[224,276,277],{},"Podwójny mnożnik punktów lojalnościowych",[16,279,280,281,284,285,287,288,284],{},"Podczas Black Weeks strony w Bazie Ofert mają ",[224,282,283],{},"podwójny mnożnik punktów lojalnościowych",".",[269,286],{},"\nJeśli jeszcze nie korzystasz z Programu Lojalnościowego Linkhouse, to najlepszy moment, by dołączyć — dzięki temu ",[224,289,290],{},"dwa razy szybciej wymienisz zebrane punkty na nagrody",[220,292,294],{"id":293},"kalkulacja-korzyści","Kalkulacja korzyści",[16,296,297],{},[32,298],{"alt":34,"src":299},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002Fadmin-ajax.png",[16,301,302],{},"5000 PLN",[16,304,305,306,308],{},"Zainwestuj swój budżet na",[269,307],{},"\nlink building w Linkhouse",[16,310,311],{},[32,312],{"alt":34,"src":313},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F02\u002Fjedzonko-1.png",[16,315,316],{},"aż do - 90%",[16,318,319],{},"Wybierz promocję z listy ofert Black Weeks",[16,321,322],{},[32,323],{"alt":34,"src":324},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002FGrafiki-SM-1080%C3%971080-15.png",[16,326,327],{},"+ 550 zł bonusu",[16,329,330],{},"Cashback za doładowanie salda zostanie przelany na Twoje saldo w Linkhouse",[16,332,333],{},"Nie zwlekaj!",[16,335,336,337],{},"Promocje obowiązują do ",[224,338,339],{},"5 grudnia 2025 r.",[16,341,342],{},"Zainwestuj w skuteczne działania content marketingowe, zwiększ widoczność swojej marki i oszczędzaj nawet do 90%.",[16,344,345],{},[182,346,350],{"href":347,"rel":348},"https:\u002F\u002Fapp.linkhouse.co\u002Fshare\u002Fblack-weeks",[349],"nofollow","Sprawdź oferty Black Weeks",[16,352,353],{},"Regulamin: app.linkhouse.co\u002Fstorage\u002Fstatic-files\u002Fpl_black_weeks-cashback_za_doladowania_salda-2025.pdf",{"title":34,"searchDepth":190,"depth":190,"links":355},[356],{"id":217,"depth":190,"text":218,"children":357},[358,361,362,363],{"id":222,"depth":359,"text":360},3,"Zniżki aż do 90%! ",{"id":233,"depth":359,"text":236},{"id":274,"depth":359,"text":277},{"id":293,"depth":359,"text":294},"Bez kategorii","2025-11-14","Black Week w Linkhouse Zniżki aż do 90%!  Skorzystaj z rabatów Wydawców z okazji Black Weeks. Wybieraj spośród tysięcy ofert na artykuły sponsorowane, linki i wzmianki w istniejących artykułach. Cashb","\u002Fblog\u002Fimages\u002Fblack-friday-cyber-monday.jpg",{},"\u002Fblog\u002Fblack-friday-cyber-monday","1 min czytania",{"title":211,"description":366},"blog\u002Fblack-friday-cyber-monday","YdlaFwFVa3vJnhoPxzju_mNU_hb5971OQtIzwLRzuUE",{"id":375,"title":376,"author":377,"body":378,"category":852,"coverStyle":197,"date":853,"description":854,"excerpt":197,"extension":200,"image":855,"meta":856,"navigation":203,"path":857,"readTime":858,"seo":859,"seoDescription":197,"stem":860,"__hash__":861},"blog\u002Fblog\u002Fpierwsze-zamowienie-w-linkhouse-how-to.md","Pierwsze zamówienie w Linkhouse: how to","Linkhouse",{"type":9,"value":379,"toc":841},[380,389,398,402,416,424,427,436,452,463,471,474,488,496,500,508,516,524,532,599,607,614,623,627,633,649,657,663,667,677,686,691,694,697,708,721,730,734,740,754,761,768,774,784,787,801,808,815,819,831],[16,381,382,383,385,386,388],{},"**Zastanawiasz się, jak złożyć swoje pierwsze zamówienie na platformie Linkhouse?",[269,384],{},"\nMasz już konto, ale nie wiesz, od czego zacząć?",[269,387],{},"\nA może zastanawiasz się, które moduły i filtry najlepiej dopasują się do Twojej firmy?",[16,390,391,392],{},"**",[224,393,394,395,397],{},"Sprawdź trzy proste ścieżki, dzięki którym szybko zrealizujesz swoje pierwsze zamówienie.",[269,396],{},"\nZ naszym przewodnikiem zobaczysz, że to naprawdę proste!",[12,399,401],{"id":400},"_1-wybierz-ofertę-w-bazie-ofert","1. Wybierz ofertę w Bazie Ofert",[16,403,404,405,407,408,411,412,415],{},"Zaloguj się na swoje konto przy użyciu adresu e-mail i hasła. Jeśli jeszcze go nie masz  – zarejestruj się bezpłatnie!",[269,406],{},"\nPo zalogowaniu automatycznie przejdziesz do modułu ",[224,409,410],{},"Baza ofert",", gdzie znajdziesz wszystkie portale dostępne w Linkhouse (jest ich już ponad ",[224,413,414],{},"70 000!",") wraz z kluczowymi parametrami każdej witryny.",[16,417,418],{},[182,419,422],{"href":420,"rel":421},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpierwszezamowienie.png",[349],[32,423],{"alt":34,"src":420},[16,425,426],{},"Skorzystaj z Panelu Personalizacji, aby dopasować tematycznie portale widoczne w Bazie Ofert i wykluczyć linki, które już pozyskałeś dla swojej domeny. Wystarczy, że podasz adres swojej domeny lub konkretny URL.",[16,428,429,435],{},[182,430,433],{"href":431,"rel":432},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbazaofertpersonalizacja.png",[349],[32,434],{"alt":34,"src":431},"[",[16,437,438,439,444,445,448,449,451],{},"](",[182,440,443],{"href":441,"rel":442},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnowa-baza-ofert\u002F)Nast%C4%99pnie",[349],"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnowa-baza-ofert\u002F)Następnie"," użyj ",[224,446,447],{},"filtrów",", aby określić, jakie parametry i tematyka stron interesują Cię najbardziej.",[269,450],{},"\nMożesz wybrać m.in. tematykę, język witryny, przedział cenowy, liczbę linków czy zdjęć w artykule.",[16,453,454,455,458,459,462],{},"Dostępnych jest już ponad ",[224,456,457],{},"70 filtrów",", w tym innowacyjny ",[224,460,461],{},"IO Rating"," – wskaźnik pokazujący, jak często dana domena pojawia się w „Przeglądach od AI” w Google w porównaniu do innych serwisów.",[16,464,465],{},[182,466,469],{"href":467,"rel":468},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Faio.png",[349],[32,470],{"alt":34,"src":467},[16,472,473],{},"Wśród nowych opcji znajdziesz też:",[51,475,476,482],{},[54,477,478,481],{},[224,479,480],{},"Frazy kluczowe w AIO"," – zobacz, które portale cytowane są przez AI na wybrane frazy,",[54,483,484,487],{},[224,485,486],{},"Kategorie tematyczne AIO"," – sprawdź, w jakich tematach dany portal pojawia się najczęściej.",[16,489,490],{},[182,491,494],{"href":492,"rel":493},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FBez-tytulu.png",[349],[32,495],{"alt":34,"src":492},[220,497,499],{"id":498},"praktyczny-schemat-pracy-z-panelem-personalizacji","Praktyczny schemat pracy z Panelem Personalizacji",[51,501,502],{},[54,503,504,507],{},[224,505,506],{},"Podaj adres swojej domeny"," w Panelu Personalizacji.",[16,509,510],{},[182,511,514],{"href":512,"rel":513},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F1.png",[349],[32,515],{"alt":34,"src":512},[51,517,518],{},[54,519,520,523],{},[224,521,522],{},"Wyklucz posiadane linki"," – skonfiguruj zasady wykluczania domen (np. z Ahrefs, Linkhouse lub GSC).",[16,525,526],{},[182,527,530],{"href":528,"rel":529},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F2.png",[349],[32,531],{"alt":34,"src":528},[51,533,534,572,593],{},[54,535,536,539,540,542,543,546,547,549,550,552,558,560,561,563,564,566],{},[224,537,538],{},"Dodaj i ustaw filtry"," – wybierz potrzebne kryteria i określ ich wartości. W razie potrzeby skorzystaj z opcji grupowania filtrów, aby uporządkować widok.",[269,541],{},"Załóżmy, że prowadzisz ",[224,544,545],{},"firmę kosmetyczną działającą w Polsce",". Wybierz tematykę „Uroda i kosmetyki”, język polski oraz interesujący Cię przedział cenowy.",[269,548],{},"\nW parametrach oferty zaznacz większą liczbę zdjęć (w branży beauty to ważny element wizualny) oraz rozważ dodatkową promocję np. na Facebooku.",[269,551],{},[182,553,556],{"href":554,"rel":555},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F3.png",[349],[32,557],{"alt":34,"src":554},[269,559],{},"\nKategoria tematyczna portalu określana jest przez wydawcę, natomiast dopasowanie tematyczne AI pomoże Ci znaleźć witryny powiązane z Twoją domeną.",[269,562],{},"\nZa pomocą suwaka możesz zdecydować, czy chcesz bardziej skupić się na tematyce, czy na lepszych parametrach SEO – zachowując powiązania tematyczne.",[269,565],{},[182,567,570],{"href":568,"rel":569},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F4.png",[349],[32,571],{"alt":34,"src":568},[54,573,574,575,577,578,284,581,583,584,586,587,589,590,592],{},"Przeglądaj listę dopasowanych portali, modyfikuj widok filtrów i znajdź idealne miejsce na publikację.",[269,576],{},"\nGdy oferta spełnia Twoje oczekiwania, kliknij ",[224,579,580],{},"„Zamów”",[269,582],{},"\nMożesz:",[269,585],{},"\n– dostarczyć własny tekst,",[269,588],{},"\n– zamówić tekst u Wydawcy",[269,591],{},"\n– lub zlecić napisanie zespołowi Linkhouse.",[54,594,595,596,598],{},"Na koniec dokończ zakup w koszyku.",[269,597],{},"\nWarto też zapisać wyszukiwanie, by w przyszłości wczytać te same ustawienia jednym kliknięciem.",[16,600,601],{},[182,602,605],{"href":603,"rel":604},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F5.png",[349],[32,606],{"alt":34,"src":603},[16,608,609,610],{},"document.createElement('video'); ",[182,611,612],{"href":612,"rel":613},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fpersonlalizowanefilmik.mp4",[349],[16,615,616,617,619],{},"Szczegółową instrukcję obsługi Panelu Personalizacji w Bazie Ofert znajdziesz tutaj:",[269,618],{},[182,620,621],{"href":621,"rel":622},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnowa-baza-ofert\u002F",[349],[12,624,626],{"id":625},"_2-skorzystaj-z-pomocy-biura-obsługi-klienta","2. Skorzystaj z pomocy Biura Obsługi Klienta",[16,628,629,630,632],{},"Nie jesteś pewien, które portale będą dla Ciebie najlepsze?",[269,631],{},"\nA może chcesz dowiedzieć się, jak najefektywniej korzystać z funkcji platformy?",[16,634,635,636,638,639,642,643,284],{},"Skontaktuj się z naszym zespołem!",[269,637],{},"\nWypełnij formularz ",[224,640,641],{},"Bezpłatna oferta"," na stronie lub napisz na adres: ",[182,644,646],{"href":645},"mailto:bok@linkhouse.co",[224,647,648],{},"bok@linkhouse.co",[16,650,651],{},[182,652,655],{"href":653,"rel":654},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F6.png",[349],[32,656],{"alt":34,"src":653},[16,658,659,660,662],{},"Opisz swoje potrzeby i cele, a my pomożemy Ci dobrać najlepsze rozwiązania.",[269,661],{},"\nZespół Biura Obsługi Klienta jest do Twojej dyspozycji na każdym etapie współpracy.",[12,664,666],{"id":665},"_3-skorzystaj-z-narzędzi-backlink-gap-link-planner-linki-tematyczne","3. Skorzystaj z narzędzi – Backlink Gap, Link Planner, Linki Tematyczne",[16,668,669,670,673,674,676],{},"Zastanawiasz się, ",[224,671,672],{},"skąd pozyskiwać linki","?",[269,675],{},"\nNajczęściej korzysta się z dwóch podejść:",[678,679,680,683],"ol",{},[54,681,682],{},"pozyskiwanie linków z miejsc, z których korzystają Twoi konkurenci,",[54,684,685],{},"wybór powiązanych tematycznie i dobrze widocznych w Google witryn.",[687,688,690],"h4",{"id":689},"właśnie-na-tej-podstawie-stworzyliśmy-dwa-narzędzia-backlink-gap-i-linki-tematyczne","Właśnie na tej podstawie stworzyliśmy dwa narzędzia: Backlink Gap i Linki Tematyczne.",[16,692,693],{},"Backlink Gap",[16,695,696],{},"Wykorzystując dane z Ahrefsa, Semrusha i Google, narzędzie pozwala szybko przygotować ofertę, w której:",[51,698,699,702,705],{},[54,700,701],{},"konkurencja posiada link,",[54,703,704],{},"Twoja strona go nie ma,",[54,706,707],{},"a Ty możesz go kupić bezpośrednio w Linkhouse.",[16,709,710,711,713,714,717,718,284],{},"Dzięki temu modułowi łatwo sprawdzisz konkurentów posiadających odnośniki, których Tobie brakuje.",[269,712],{},"\nWyniki analizy prezentowane są w Bazie Ofert z pełnym zestawem filtrów i dodatkowymi parametrami – ",[224,715,716],{},"konkurenci"," oraz ",[224,719,720],{},"liczba konkurentów",[16,722,723,724,726],{},"Pełen przewodnik znajdziesz tutaj:",[269,725],{},[182,727,728],{"href":728,"rel":729},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Fbacklink-gap\u002F",[349],[220,731,733],{"id":732},"linki-tematyczne","Linki Tematyczne",[16,735,736,737,739],{},"To moduł, który pomaga dobrać frazy, na które warto budować widoczność, i wyszukać domeny, które na nie rankują.",[269,738],{},"\nDostępne są dwa tryby:",[51,741,742,748],{},[54,743,744,747],{},[224,745,746],{},"Podstawowy"," – automatycznie dobiera słowa kluczowe na podstawie widoczności stron konkurentów,",[54,749,750,753],{},[224,751,752],{},"Zaawansowany"," – idealny, jeśli znasz już swoje słowa kluczowe.",[16,755,756,757],{},"Zobacz instrukcję wideo: ",[182,758,759],{"href":759,"rel":760},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=GgPklDqaaf4&feature=emb_logo",[349],[16,762,763,764,767],{},"Oba moduły pozwalają ",[224,765,766],{},"zaoszczędzić mnóstwo czasu"," przy planowaniu kampanii i wyszukiwaniu wartościowych miejsc do pozyskania linków.",[220,769,771],{"id":770},"link-planner-kampania-w-60-sekund",[224,772,773],{},"Link Planner – kampania w 60 sekund",[16,775,776,777,779,780,783],{},"Chcesz, żeby Linkhouse przygotował dla Ciebie kompletną kampanię link-buildingową?",[269,778],{},"\nSkorzystaj z ",[224,781,782],{},"Link Plannera"," – wystarczy minuta, by otrzymać gotowy plan działań!",[16,785,786],{},"Link Planner:",[51,788,789,792,795,798],{},[54,790,791],{},"analizuje Twoją stronę pod kątem zwiększenia widoczności,",[54,793,794],{},"wskazuje najlepsze podstrony i słowa kluczowe,",[54,796,797],{},"rozplanowuje budżet na linki z portali o najwyższym potencjale,",[54,799,800],{},"tworzy kompletny plan kampanii link buildingowej.",[16,802,803,804,807],{},"W narzędziu znajdziesz aż ",[224,805,806],{},"5 trybów",", dopasowanych do Twoich potrzeb i doświadczenia.",[16,809,810,811],{},"Pełną instrukcję znajdziesz tu: ",[182,812,813],{"href":813,"rel":814},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu\u002F",[349],[12,816,818],{"id":817},"podsumowanie","Podsumowanie",[16,820,821,822,824,825,827,828,284],{},"Platforma ",[224,823,377],{}," została zaprojektowana tak, by maksymalnie uprościć proces zamawiania publikacji i linków.",[269,826],{},"\nWiesz już, jak krok po kroku złożyć pierwsze zamówienie, skorzystać z filtrów, modułów i narzędzi, które pozwolą Ci ",[224,829,830],{},"oszczędzić czas i skutecznie zwiększyć widoczność Twojej strony",[16,832,833,834,284,838,840],{},"Jeśli potrzebujesz wsparcia w doborze filtrów lub korzystaniu z platformy, napisz do nas: ",[224,835,836],{},[182,837,648],{"href":645},[269,839],{},"\nJesteśmy tu, żeby pomóc Ci wykorzystać pełny potencjał Linkhouse!",{"title":34,"searchDepth":190,"depth":190,"links":842},[843,846,847,851],{"id":400,"depth":190,"text":401,"children":844},[845],{"id":498,"depth":359,"text":499},{"id":625,"depth":190,"text":626},{"id":665,"depth":190,"text":666,"children":848},[849,850],{"id":732,"depth":359,"text":733},{"id":770,"depth":359,"text":773},{"id":817,"depth":190,"text":818},"Linkhouse (baza wiedzy)","2025-11-13","Zastanawiasz się, jak złożyć swoje pierwsze zamówienie na platformie Linkhouse?Masz już konto, ale nie wiesz, od czego zacząć?A może zastanawiasz się, które moduły i filtry najlepiej dopasują się do T","\u002Fblog\u002Fimages\u002Fpierwsze-zamowienie-w-linkhouse-how-to.jpg",{},"\u002Fblog\u002Fpierwsze-zamowienie-w-linkhouse-how-to","4 min czytania",{"title":376,"description":854},"blog\u002Fpierwsze-zamowienie-w-linkhouse-how-to","FMLWEjZUikZqVALS8C-O--hDIMPJiq1Q05bSo732NTY",{"id":863,"title":864,"author":7,"body":865,"category":364,"coverStyle":197,"date":1063,"description":1064,"excerpt":197,"extension":200,"image":1065,"meta":1066,"navigation":203,"path":1067,"readTime":1068,"seo":1069,"seoDescription":197,"stem":1070,"__hash__":1071},"blog\u002Fblog\u002Fblack-weeks-w-linkhouse-przygotuj-swoje-oferty-na-najwiekszy-sezon-zakupowy-w-roku.md","Black Weeks w Linkhouse – przygotuj swoje oferty na największy sezon zakupowy w roku",{"type":9,"value":866,"toc":1058},[867,874,881,885,895,902,906,913,929,937,940,979,988,995,999,1009,1016,1022,1032,1041,1051],[16,868,869,870,873],{},"Listopad to czas, kiedy królują promocje – Black Friday, Cyber Monday, a nawet ",[224,871,872],{},"Black Weeks",". To doskonała okazja, aby wyróżnić swoje oferty w Linkhouse, przyciągnąć uwagę Reklamodawców i zwiększyć sprzedaż publikacji.",[16,875,876,877,880],{},"Dzięki funkcji ",[224,878,879],{},"cen promocyjnych"," możesz samodzielnie ustawić obniżone ceny na artykuły sponsorowane lub linki w istniejących tekstach – i tym samym wykorzystać potencjał jednego z najgorętszych okresów w roku.",[12,882,884],{"id":883},"kiedy-warto-uruchomić-promocję","Kiedy warto uruchomić promocję?",[16,886,887,888,890,891,894],{},"Aby w pełni wykorzystać potencjał Black Weeks, rekomendujemy, aby Twoje promocje trwały **od 17 listopada do 5 grudnia 2025 r.",[269,889],{},"\n**W tym czasie w Bazie Ofert dostępna będzie ",[224,892,893],{},"specjalna zakładka „Oferty Black Weeks”",", w której promocyjne publikacje zyskają dodatkową ekspozycję i większą widoczność wśród Reklamodawców.",[16,896,897,898,901],{},"Pamiętaj, że aby Twoje oferty mogły znaleźć się w dedykowanej zakładce, ",[224,899,900],{},"rabat musi wynosić co najmniej 25%",", a cena oferty nie może być podniesiona w ciągu ostatnich 30 dni przed rozpoczęciem promocji.",[12,903,905],{"id":904},"jak-ustawić-promocje-na-black-weeks-w-linkhouse","Jak ustawić promocje na Black Weeks w Linkhouse?",[16,907,908,909,912],{},"Aby ułatwić udział w akcji, przygotowaliśmy ",[224,910,911],{},"gotowy szablon promocji Black Weeks",", który można włączyć jednym kliknięciem.",[678,914,915,922],{},[54,916,917,918,921],{},"Przejdź do zakładki ",[224,919,920],{},"Wydawca → Moje Strony",",",[54,923,924,925,928],{},"Kliknij przycisk ",[224,926,927],{},"Ustaw promocje"," – formularz otworzy się z domyślnymi danymi.",[16,930,931],{},[182,932,935],{"href":933,"rel":934},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fustaw-promocje.webp",[349],[32,936],{"alt":34,"src":933},[16,938,939],{},"Domyślnie wypełnione pola obejmują:",[51,941,942,952,960,968],{},[54,943,944,947,948,921],{},[224,945,946],{},"nazwę promocji:"," ",[949,950,951],"em",{},"Promocja Black Weeks",[54,953,954,947,957,921],{},[224,955,956],{},"okres obowiązywania:",[949,958,959],{},"17 listopada – 5 grudnia 2025",[54,961,962,947,965,921],{},[224,963,964],{},"wysokość rabatu:",[949,966,967],{},"30%",[54,969,970,947,973,717,976,284],{},[224,971,972],{},"typy ofert:",[949,974,975],{},"artykuły sponsorowane",[949,977,978],{},"linki w istniejących artykułach",[16,980,981],{},[182,982,985],{"href":983,"rel":984},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FZrzut-ekranu-2025-11-3-o-07.48.15.png",[349],[32,986],{"alt":34,"src":987},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FZrzut-ekranu-2025-11-3-o-07.48.15-1024x214.png",[16,989,990,991,994],{},"Wszystkie pola można oczywiście ",[224,992,993],{},"dowolnie edytować"," – zmieniając nazwę, daty, wysokość zniżki czy wybrane strony.",[12,996,998],{"id":997},"co-dzieje-się-po-zakończeniu-promocji","Co dzieje się po zakończeniu promocji?",[16,1000,1001,1002,1005,1006,284],{},"Oferty w obniżonych cenach Reklamodawcy mogą zakupić ",[224,1003,1004],{},"wyłącznie w czasie trwania promocji"," (ustawionej przez Ciebie), ale ",[224,1007,1008],{},"zrealizować w dowolnym momencie",[16,1010,1011,1012,1015],{},"W praktyce oznacza to, że zobaczysz zamówienie dopiero, gdy Reklamodawca ",[224,1013,1014],{},"uzupełni wytyczne do publikacji"," – co może nastąpić nawet kilka tygodni po zakończeniu promocji.",[16,1017,1018,1019,284],{},"Dlatego po zakończeniu akcji ",[224,1020,1021],{},"Black Weeks – w poniedziałek, 7 grudnia 2025 r. – każdy Wydawca otrzyma e-mailem podsumowanie wszystkich zamówień złożonych w trakcie promocji",[16,1023,1024,1025,1028,1029,1031],{},"Podsumowanie będzie zawierało m.in. ",[224,1026,1027],{},"numery zamówień (Order ID)",", które po wypełnieniu wytycznych przez Reklamodawcę pojawią się w panelu.",[269,1030],{},"\nDzięki temu Wydawcy mają pewność, że zlecenia widoczne w panelu, np. w styczniu, rzeczywiście zostały zakupione podczas trwania promocji i obowiązuje dla nich promocyjna cena.",[16,1033,1034,1035],{},"Masz pytania dotyczące promocji? Skontaktuj się z nami: ",[182,1036,1038],{"href":1037},"mailto:media@linkhouse.pl",[224,1039,1040],{},"media@linkhouse.pl",[16,1042,1043,1046,1048],{},[224,1044,1045],{},"Tylko jeden krok dzieli Cię od dołączenia do akcji Black Weeks.",[269,1047],{},[224,1049,1050],{},"Otwórz panel Wydawcy i uruchom swoją promocję jednym kliknięciem.",[16,1052,1053],{},[182,1054,1057],{"href":1055,"rel":1056},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fpublisher\u002Fmy-pages?modal=promotions",[349],"Dodaj promocję",{"title":34,"searchDepth":190,"depth":190,"links":1059},[1060,1061,1062],{"id":883,"depth":190,"text":884},{"id":904,"depth":190,"text":905},{"id":997,"depth":190,"text":998},"2025-10-31","Listopad to czas, kiedy królują promocje – Black Friday, Cyber Monday, a nawet Black Weeks. To doskonała okazja, aby wyróżnić swoje oferty w Linkhouse, przyciągnąć uwagę Reklamodawców i zwiększyć sprz","\u002Fblog\u002Fimages\u002Fblack-weeks-w-linkhouse-przygotuj-swoje-oferty-na-najwiekszy-sezon-zakupowy-w-roku.jpg",{},"\u002Fblog\u002Fblack-weeks-w-linkhouse-przygotuj-swoje-oferty-na-najwiekszy-sezon-zakupowy-w-roku","2 min czytania",{"title":864,"description":1064},"blog\u002Fblack-weeks-w-linkhouse-przygotuj-swoje-oferty-na-najwiekszy-sezon-zakupowy-w-roku","X8smqlJxy2C7X90BLKMgjySJJPtvxSxS01_lrQ8q6HA",{"id":1073,"title":1074,"author":7,"body":1075,"category":1313,"coverStyle":197,"date":1314,"description":1315,"excerpt":197,"extension":200,"image":1316,"meta":1317,"navigation":203,"path":1318,"readTime":1068,"seo":1319,"seoDescription":197,"stem":1320,"__hash__":1321},"blog\u002Fblog\u002Fnowosc-w-linkhouse-wzmianki-w-istniejacych-artykulach.md","Nowość w Linkhouse: wzmianki w istniejących artykułach",{"type":9,"value":1076,"toc":1308},[1077,1092,1096,1122,1129,1157,1161,1203,1207,1283,1296,1301],[16,1078,1079,1080,1083,1084,1087,1088,1091],{},"W Linkhouse pojawił się nowy typ oferty, który pozwala Wydawcom w prosty sposób ",[224,1081,1082],{},"zwiększyć swoje przychody"," – ",[224,1085,1086],{},"wzmianki w istniejących artykułach",". To nowoczesna forma współpracy, dzięki której możesz ",[224,1089,1090],{},"monetyzować już opublikowane treści",", bez potrzeby tworzenia nowych materiałów.",[12,1093,1095],{"id":1094},"czym-są-wzmianki","Czym są wzmianki?",[16,1097,1098,1099,1102,1103,1106,1107,1110,1111,1114,1115,1117,1118,1121],{},"Wzmianki to ",[224,1100,1101],{},"krótkie, naturalne informacje o marce lub produkcie",", ",[224,1104,1105],{},"bez linków",", dodawane do ",[224,1108,1109],{},"wcześniej opublikowanych artykułów redakcyjnych"," na Twojej stronie.Treść wzmianki przygotowuje Reklamodawca, a Twoim zadaniem jest ",[224,1112,1113],{},"umieszczenie jej w odpowiednim miejscu w artykule",", tak aby zachować spójność z kontekstem publikacji.",[269,1116],{},"\nWzmianka może mieć formę ",[224,1119,1120],{},"jednego zdania lub krótkiej notki"," wplecionej w treść artykułu.",[16,1123,1124,1125,1128],{},"Ważne: artykuł, do którego dodawana jest wzmianka, ",[224,1126,1127],{},"nie może być tekstem sponsorowanym",", w którym już pojawiają się zewnętrzne odnośniki do innych klientów.",[16,1130,1131,1132,1135,1136,1102,1139,1142,1143,284,1146,1148,1149,1152,1153,1156],{},"Dla Reklamodawców to ",[224,1133,1134],{},"atrakcyjny sposób promowania marki",", który ",[224,1137,1138],{},"zwiększa rozpoznawalność",[224,1140,1141],{},"wzmacnia wiarygodność"," i ",[224,1144,1145],{},"pozytywnie wpływa na wizerunek",[269,1147],{},"\nCoraz częściej wzmianki mają także ",[224,1150,1151],{},"rosnące znaczenie w kontekście modeli językowych (LLM)"," – marki pojawiające się w jakościowych treściach są lepiej rozpoznawalne przez systemy AI, co dodatkowo wzmacnia ich obecność w sieci.Dla Ciebie to ",[224,1154,1155],{},"szansa na dodatkowy, bezpieczny zarobek",", w pełni zgodny z wytycznymi Google dotyczącymi treści redakcyjnych.",[12,1158,1160],{"id":1159},"dlaczego-warto-dodać-wzmianki-do-swojej-oferty","Dlaczego warto dodać wzmianki do swojej oferty?",[51,1162,1163,1175,1181,1191],{},[54,1164,1165,1166,1168,1169,1171,1172,284],{},"****Dodatkowe źródło przychodu",[269,1167],{},"\n****Nie musisz przygotowywać nowego tekstu – wystarczy niewielka aktualizacja istniejącego artykułu.",[269,1170],{},"\nTo szybki i prosty sposób na ",[224,1173,1174],{},"monetyzowanie już opublikowanych treści",[54,1176,1177,1178,1180],{},"**Naturalne i zgodne z zasadami Google",[269,1179],{},"\n**Wzmianki to subtelny sposób na uzupełnienie artykułu – naturalny, redakcyjny i w pełni zgodny z zasadami Google dotyczącymi publikacji.",[54,1182,1183,1184,1186,1187,1190],{},"**Wartościowe dla reklamodawców",[269,1185],{},"\n**Ten format przyciąga reklamodawców poszukujących ",[224,1188,1189],{},"naturalnych, jakościowych form promocji",", które budują widoczność marki w długiej perspektywie – również w kontekście rozwoju AI i modeli językowych.",[54,1192,1193,1194,1196,1197,1142,1200,284],{},"**Większa atrakcyjność oferty",[269,1195],{},"\n**Poszerzając ofertę o wzmianki, zwiększasz swoje szanse na ",[224,1198,1199],{},"nowe zlecenia",[224,1201,1202],{},"stałych klientów",[12,1204,1206],{"id":1205},"jak-dodać-ofertę-w-panelu-linkhouse","Jak dodać ofertę w panelu Linkhouse?",[678,1208,1209,1212,1226,1238,1277],{},[54,1210,1211],{},"Zaloguj się do swojego konta w Linkhouse.",[54,1213,1214,1215,284,1218,1220],{},"Przejdź do ",[224,1216,1217],{},"Moje strony → Oferty → Dodaj ofertę",[269,1219],{},[182,1221,1224],{"href":1222,"rel":1223},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002FWzmianki-dodaj-oferte.png",[349],[32,1225],{"alt":34,"src":1222},[54,1227,1228,1229,284,1232],{},"Wybierz wariant ",[224,1230,1231],{},"„Wzmianki w istniejących artykułach”",[182,1233,1236],{"href":1234,"rel":1235},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002FWzmianki-w-istniejacych.png",[349],[32,1237],{"alt":34,"src":1234},[54,1239,1240,1241],{},"Określ warunki publikacji:",[51,1242,1243,1255,1258],{},[54,1244,1245,1246,1248],{},"jakiego artykułu dotyczy oferta",[269,1247],{},[182,1249,1252],{"href":1250,"rel":1251},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FZrzut-ekranu-2025-11-13-o-10.27.13-1.png",[349],[32,1253],{"alt":34,"src":1254},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FZrzut-ekranu-2025-11-13-o-10.27.13-1-300x48.png",[54,1256,1257],{},"jak długo wzmianka ma być widoczna,",[54,1259,1260,1261,1264,1265,1268,1269,1271],{},"oraz ",[224,1262,1263],{},"cenę usługi"," (sugerujemy ustawić ją na poziomie ",[224,1266,1267],{},"ok. 30% wartości oferty na artykuł sponsorowany",").",[269,1270],{},[182,1272,1275],{"href":1273,"rel":1274},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fwzm.png",[349],[32,1276],{"alt":34,"src":1273},[54,1278,1279,1280,284],{},"Zapisz ofertę – po zatwierdzeniu pojawi się ",[224,1281,1282],{},"automatycznie w Bazie ofert",[16,1284,227,1285,1288,1289,1292,1293,1295],{},[224,1286,1287],{},"Wzmianki w istniejących artykułach"," to szybki, naturalny i bezpieczny sposób na ",[224,1290,1291],{},"dodatkowy zarobek",", który nie wymaga tworzenia nowych treści.",[269,1294],{},"\nTo nowoczesna forma współpracy między Reklamodawcami a Wydawcami, odpowiadająca na aktualne trendy w promocji marek online.",[16,1297,1298],{},[224,1299,1300],{},"Wykorzystaj potencjał swoich treści redakcyjnych i dodaj nową ofertę już teraz w panelu Linkhouse.",[16,1302,1303],{},[182,1304,1307],{"href":1305,"rel":1306},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fpublisher\u002Fmy-pages",[349],"Dodaj ofertę",{"title":34,"searchDepth":190,"depth":190,"links":1309},[1310,1311,1312],{"id":1094,"depth":190,"text":1095},{"id":1159,"depth":190,"text":1160},{"id":1205,"depth":190,"text":1206},"Aktualności i newsy","2025-10-22","W Linkhouse pojawił się nowy typ oferty, który pozwala Wydawcom w prosty sposób zwiększyć swoje przychody – wzmianki w istniejących artykułach. To nowoczesna forma współpracy, dzięki której możesz mon","\u002Fblog\u002Fimages\u002Fnowosc-w-linkhouse-wzmianki-w-istniejacych-artykulach.jpg",{},"\u002Fblog\u002Fnowosc-w-linkhouse-wzmianki-w-istniejacych-artykulach",{"title":1074,"description":1315},"blog\u002Fnowosc-w-linkhouse-wzmianki-w-istniejacych-artykulach","MKB2uQFU9iWVb5Ty1cploeBN7h8AGANPtwt6vTEbYww",{"id":1323,"title":1324,"author":1325,"body":1326,"category":1313,"coverStyle":197,"date":1942,"description":1943,"excerpt":197,"extension":200,"image":1944,"meta":1945,"navigation":203,"path":1946,"readTime":1947,"seo":1948,"seoDescription":197,"stem":1949,"__hash__":1950},"blog\u002Fblog\u002Fnowa-baza-ofert.md","Nowa Baza Ofert: personalizacja, nowe filtry i zapisane wyszukiwania","Jakub Sapiński",{"type":9,"value":1327,"toc":1929},[1328,1331,1334,1354,1357,1360,1369,1374,1386,1391,1400,1417,1422,1425,1476,1481,1486,1489,1494,1499,1510,1515,1529,1534,1537,1540,1545,1551,1554,1560,1608,1615,1621,1628,1633,1636,1647,1652,1658,1661,1684,1689,1704,1707,1710,1716,1722,1768,1771,1790,1795,1812,1818,1824,1827,1833,1875,1881,1905,1912,1915,1922],[16,1329,1330],{},"Uruchomiliśmy nową wersję Bazy Ofert, zaprojektowaną tak, aby maksymalnie ułatwić i przyspieszyć Twoją pracę. Wprowadziliśmy szereg zmian, które pomogą Ci szybciej znajdować wartościowe portale, lepiej dopasowane do Twoich domen i strategii link buildingu.",[16,1332,1333],{},"Nowości w Bazie Ofert podzieliliśmy na trzy główne obszary:",[678,1335,1336,1342,1348],{},[54,1337,1338,1341],{},[224,1339,1340],{},"Panel Personalizacji"," – nowy moduł pozwalający dodać swoją domenę i zarządzać nią indywidualnie. Obejmuje rozbudowany system wykluczania portali, na których posiadasz już linki, oraz funkcję dopasowania tematycznego opartą na AI, która podpowie Ci portale najlepiej pasujące do tematyki Twojej strony.",[54,1343,1344,1347],{},[224,1345,1346],{},"Nowe filtry"," – przeprojektowany i uproszczony system filtrowania ofert, który możesz dostosować do własnych preferencji.",[54,1349,1350,1353],{},[224,1351,1352],{},"Moje wyszukiwania"," – rozszerzona funkcja zapisywania i zarządzania wyszukiwaniami, dzięki której łatwiej wrócisz do sprawdzonych ustawień i monitorujesz nowe wyniki.",[16,1355,1356],{},"W kolejnych sekcjach znajdziesz szczegółowy opis wszystkich zmian oraz praktyczne wskazówki, jak korzystać z nowych funkcji krok po kroku.",[12,1358,1340],{"id":1359},"panel-personalizacji",[16,1361,1362,1364,1365,1368],{},[224,1363,1340],{}," pozwala dopasować tematycznie portale widoczne w ",[224,1366,1367],{},"Bazie Ofert"," oraz wykluczyć linki, które już pozyskałeś dla swojej domeny. Wystarczy, że podasz adres swojej domeny lub konkretny URL.",[16,1370,1371],{},[32,1372],{"alt":34,"src":1373},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage.png",[16,1375,1376,1377,717,1379,1382,1383,1385],{},"Działanie tej funkcji jest proste – po wpisaniu domeny lub wybraniu jej z listy rozwijanej zyskujesz dostęp do dwóch głównych sekcji: ",[224,1378,522],{},[224,1380,1381],{},"Dopasowanie tematyczne",". Dzięki nim możesz dostosować wyniki wyszukiwania w ",[224,1384,1367],{}," do potrzeb swojej strony, eliminując niepożądane portale i skupiając się na tych najlepiej dopasowanych tematycznie.",[220,1387,1389],{"id":1388},"wyklucz-posiadane-linki",[224,1390,522],{},[16,1392,1393,1394,1396,1397,284],{},"Moduł ",[224,1395,522],{}," pozwala ustawić reguły wykluczania określonych portali z wyników wyszukiwania dla Twojej domeny. Każda domena może mieć własny zestaw wykluczeń – ustawienia są zapisywane indywidualnie i dostępne przy każdym ponownym wyborze strony w ",[224,1398,1399],{},"Panelu Personalizacji",[16,1401,1402,1403,1406,1407,1409,1410,1413,1414,284],{},"Możesz dodać wykluczenia z różnych źródeł – pobrać automatycznie domeny z ",[224,1404,1405],{},"Ahrefs",", wykluczyć portale kupione w ",[224,1408,377],{}," lub dodać własną listę z pliku, ",[224,1411,1412],{},"Arkuszy Google"," lub ",[224,1415,1416],{},"Google Search Console",[16,1418,1419],{},[32,1420],{"alt":34,"src":1421},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-1.png",[16,1423,1424],{},"Dostępne opcje wykluczania obejmują:",[51,1426,1427,1444,1450,1463],{},[54,1428,1429,1432,1433],{},[224,1430,1431],{},"Lista referring domains z Ahrefs –"," automatycznie pobieramy dane z Ahrefs.\n",[51,1434,1435,1438,1441],{},[54,1436,1437],{},"Jednorazowo wykluczane jest maksymalnie 5000 domen.",[54,1439,1440],{},"Możesz wybrać, czy chcesz pobrać tylko linki dofollow, czy wszystkie linki z profilu Twojej domeny.",[54,1442,1443],{},"Jeśli podałeś konkretny adres URL zamiast całej domeny, możesz zdecydować, czy pobrać referring domains tylko dla tego adresu, czy dla całej domeny.",[54,1445,1446,1449],{},[224,1447,1448],{},"Automatyczne wykluczenie portali kupionych w Linkhouse"," – system automatycznie pominie w wynikach wszystkie portale, na których wcześniej kupiłeś linki dla domeny wskazanej w Panelu Personalizacji.",[54,1451,1452,1455],{},[224,1453,1454],{},"Dodanie własnej listy domen do wykluczenia:",[51,1456,1457,1460],{},[54,1458,1459],{},"Wklej listę domen bezpośrednio w panelu (możesz jednorazowo wkleić wiele domen, każdą w nowej linii).",[54,1461,1462],{},"Wgraj plik z listą domen – obsługujemy wiele plików, np. w formacie .txt lub .csv.",[54,1464,1465,1468],{},[224,1466,1467],{},"Wykluczenie domen z pliku GSC",[51,1469,1470],{},[54,1471,1472,1473,1475],{},"Możesz załączyć plik Google Search Console bezpośrednio z dysku lub z Arkuszy Google. W tym celu przejdź do zakładki “Linki”, wybierz w prawym górnym rogu opcję “Wyeksportuj linki zewnętrzne”, pobierz plik w formacie CSV lub do Arkuszy Google, a następnie dodaj go do Modułu ",[224,1474,522],{},". ",[16,1477,1393,1478,1480],{},[224,1479,522],{}," działa jak dodatkowy filtr – jest zawsze widoczny po lewej stronie Bazy Ofert i możesz go w każdej chwili zmodyfikować lub wyłączyć, klikając ikonę X.",[16,1482,1483],{},[32,1484],{"alt":34,"src":1485},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-2.png",[16,1487,1488],{},"Po skonfigurowaniu wykluczeń, po prawej stronie panelu wyświetlana jest liczba domen, które zostaną wykluczone z Bazy Ofert na podstawie Twoich ustawień. Dzięki temu od razu widzisz, ile potencjalnych wyników zostanie odfiltrowanych.",[16,1490,1491],{},[32,1492],{"alt":34,"src":1493},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-3.png",[220,1495,1497],{"id":1496},"dopasowanie-tematyczne",[224,1498,1381],{},[16,1500,1501,1502,1505,1506,1509],{},"Skorzystaj z ",[224,1503,1504],{},"dopasowania tematycznego",", aby szybciej wyszukać odpowiednie portale. Dzięki wykorzystaniu ",[224,1507,1508],{},"AI"," dobierzemy witryny zgodne z tematyką Twojej domeny.",[16,1511,1512],{},[224,1513,1514],{},"Jak to działa?",[51,1516,1517,1520,1523,1526],{},[54,1518,1519],{},"Nasz system cyklicznie analizuje treści portali dostępnych w Bazie Ofert, a także zawartość twojej domeny.",[54,1521,1522],{},"Na tej podstawie, za pomocą wyszukiwania wektorowego oraz AI, rekomendowane są portale o tematyce zbliżonej do Twojej strony.",[54,1524,1525],{},"Możesz dostosować sposób działania dopasowania — przesuwając suwak, zdecydujesz, czy chcesz skupić się bardziej na tematyce portali, czy też, przy zachowaniu powiązań tematycznych, wyżej wyświetlać portale z lepszymi parametrami SEO.",[54,1527,1528],{},"Personalizacja działa jak dodatkowy filtr – jest zawsze widoczna z lewej strony listy ofert i możesz ją w każdej chwili zmodyfikować lub wyłączyć, klikając ikonę X.",[16,1530,1531],{},[32,1532],{"alt":34,"src":1533},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-4.png",[16,1535,1536],{},"Zachęcamy do testowania tej funkcji i obserwowania, jak zmienia się lista wyników dla Twoich domen. Personalizacja pomaga szybciej znaleźć wartościowe, tematycznie dopasowane portale – także te nieoczywiste, które w innych warunkach mogłyby zostać pominięte, a często okazują się świetnym miejscem do publikacji.",[12,1538,1346],{"id":1539},"nowe-filtry",[16,1541,1542],{},[224,1543,1544],{},"Dlaczego wprowadziliśmy nowe filtry?",[16,1546,1547,1548,1550],{},"Celem zmian było umożliwienie personalizacji widoku filtrów, a tym samym skrócenie drogi wyboru portali i prowadzenia kampanii dla wielu domen.",[269,1549],{},"\nDotychczasowy klasyczny widok filtrów stał się niewystarczający – liczba dostępnych parametrów i narzędzi rosła, co utrudniało szybkie i wygodne zawężanie wyników.",[16,1552,1553],{},"Nowy system został zaprojektowany tak, aby był bardziej intuicyjny, elastyczny i dopasowany do Twojego stylu pracy. Dzięki temu korzystanie z rozbudowanego zestawu filtrów jest teraz szybsze i prostsze niż kiedykolwiek wcześniej.",[687,1555,1557],{"id":1556},"główne-zmiany-filtrów",[224,1558,1559],{},"Główne zmiany filtrów:",[51,1561,1562,1568,1590,1600],{},[54,1563,1564,1565,1567],{},"W ",[224,1566,1367],{}," widoczne są tylko te filtry, które sam dodasz – domyślny widok nie przytłacza więc wszystkimi dostępnymi opcjami.",[54,1569,1570,1571,284,1574,1576,1577],{},"Automatycznie wyświetlamy ",[224,1572,1573],{},"filtry, z których korzystasz najczęściej",[269,1575],{},"\nUstawienie kolejności i rozmieszczenia filtrów nie jest już sztywno narzucone – możesz samodzielnie zorganizować ich układ na dwa sposoby:",[51,1578,1579],{},[54,1580,1581,1584,1585,1587],{},[224,1582,1583],{},"Dowolna kolejność (Drag & Drop)"," – przeciągaj filtry myszką, aby ustawić ich kolejność według własnych preferencji.",[269,1586],{},[32,1588],{"alt":34,"src":1589},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAABDgAAAA9CAYAAABIktkvAAAQAElEQVR4AeydD3xT5b3\u002FP1gNdgbHCBclovSHl4izXB1x\u002FG568Ucuexl1NsOROm1wWtmlsCtlm8Fd2u1K4DVbptT9pHhH670SdqH1D+GlpuqIP1l4yW32c4bXuNRNysQyu7Axg0iDSKR6v885SXOS5m\u002FbpE37DeecnPOc7\u002FM83+f9\u002FT7f5zlPknLB5\u002FxiAkyACTABJsAEmAATYAJMgAkwASbABMY6gTHfvgvALybABJgAE2ACTIAJMAEmwASYABNgAuOeAAModAJpFzj8fj94ZwbsA+wD7APsA+wD7APsA+wD7APsA+wD49wH+NmQn41HuQ+kXeDQarXgnRmwD7APsA+wD7APsA+wD7APsA+wD7APpPYB5sN82AdG1gfSLnAU+ldUWH8mwASYABNgAkyACTABJsAERgUBVoIJMAEmkFMCvMCRU7xcOBNgAkyACTABJsAEmAATyJQAyzEBJsAEmMBQCPACx1DocV4mwASYABNgAkyACTCB\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\u002FGhrA+szuL4mbClsGmfmhJdCTsgz68GxZm6FwU34uPD1hJ0gLlHICXm27ei2rbCRsFWc+Yb9Mu0Cx9tvv43bbrsNd911V0HuQnfRhkzICTkhX6htzUDvYbGhYCRYMdOR6xPjxQbjpZ356rtjpR72i5GLPaPZh8aCX4yFNoxmHxnNurHtOa6NZv8cCd24T4y9PpGNTTN5zkwmk3aBo6+vD5dcckmy\u002FKM+Xegu2pCJon19hd3WTNo4HDLMdDgoDq2M8WKD8dLOoXnD+MvNfjH+bJ5Ji8eCX4yFNmRiK5YZSIBtP5AJp4xvAtwnxp79s7HpUFqfdoEjpnC+YAJMgAkwASbABJgAE2ACTIAJMAEmwATGPoECbCEvcBSg0VhlJsAEmAATYAJMgAkwASbABJgAExhZAlz76CPACxyjzyasERNgAkyACTABJsAEmAATYAJMoNAJsP5MIO8EeIEj78i5QibABJgAE2ACTIAJMAEmwASYABNgAkxguAnwAsdwE+XymAATYAJMgAkwASbABJgAExg6AS6BCQwTgQ\u002FOfIp9Rz\u002FCb3rO4K903vf55zh68hze\u002F+hT9H0+TJVwMaOCAC9wjAoz5EuJEPxH\u002FQjlq7oCrifU0w1\u002FOlCnutF9qoAbOV5VP\u002FFb4KcTMts\u002F6i4cSqdGiT\u002F2BdF9LFg43FjT\u002FBEY774x3tufP09LX9MYskXKxh5yZDbW\u002FdGTsphB3wzReHDAh+6zgy4hJmNGc7OYHIV8MVbm7CEEj\u002FrgO5ZuUp17W2147U945fBpXHrxhfj0swn4S\u002FA8nu38EK8fPY1fvXsa79Fix8ehz4ZdkTHjt6c60dmTBE+qe0my5DJ5+Bc4jrjQ8FJXjnT2wl5mhzdHpactNuCFY5sXgX7BIHw7G9C4uyuzRYMTXfC82Z2ZbH8dw3jS40TdPavhODKMZQ61KMF0YwMapL0Jbb\u002F0pV9YSFmnH233lcG+P6VQmpt+OB+2YsXWzgFy\u002Fp1VqNrpl9K9m62w\u002FtSdkT29G4aqk1Rlbg+nyD93Nsm22NwGzxF+SE0MvAsuyV8bJFYtuz2jYuDOxh+V7Qp4HVI7pD5IdncfyG4RNHTMB8870agI7yZYK+vhHvm5jLKZGZzTZPKAEy1h27bsHmosyqDK8SbyZhP5xjq4ThVGw0XfcHgVvh30oW1jI5zvDNK5R6D9XS\u002FJcUrq30854R2uuN7Thqr72iCPhqPanomVK9g4lbg5uUoVfUDyHREXsx0fznrRYClH3fOHcPzj4dCQ5mY\u002FsmL19hw8YwyYi3rRFRhkPx+Opooycjln7wugc68HnSdERYp92Pt1CN6NFpQ\u002F7MQhf6+iopE5PT9hAr6kVuG90yH8+8EP4fV\u002FgqunFuPgiXN4yvcBHnvjz3jlnQ\u002Fx1+Cn+Oxz4PPP6RCvqnjOjXkWJAGRttGJrj46j2w9bjRtcoM+LoUzjd+KZ4uyDV6M2hctCHfutKGiehvei1cy5If3KRusD+5Bryr+5shdD\u002F8Cx198cP1WMSEYubYNf81nu+HxdONcuOTunatge70ElsU6ZGTTrlbUPenFB+H8eX+bUYkWdyuqZ+e95uQVCqa\u002FOQfdfAMM8+dC1dWMFRY7vCP6bK1F5ZNutK0sTa433TGsdcO93pSZ7Ul+NG\u002FB\u002FQ0w32GDM6AlOxhgmPEBnA+Vw7zRixE1RS6gXXI58A\u002Frku9TrklTawC+l96DWvJZA3ToosGLWP3QhW7l4JamlOG+PVh\u002FPHeUFmjO6mS7l6pw+OcrYKGBNlO7f7C\u002FCXXPKSacC+rgdtthUg13C3NYXl832r5rgvXxQ5h0A\u002Fn\u002FfD0mdTbCaqpG27Ec1jveijbY4H6FYs3kwmi46Bueo+ERX\u002FjIahv2XGmBZc4gnXsE2h\u002F4rQvvTRI+TfuVIex5uJwW6bsVBhinp4UYpwZjqstuSD7WzV6ctkTRB3yDHR98e+CasgKbGqpg0KStKgMBmpttdaN1mS4D2SxF4uaimoAHTd8ph3Wzb+TmQDmcs4f2NaL6x3V48Be+LEFlK+7Dnpc0WLGxHlXD4wTZKhAjf\u002FPsL+IPpz7FC11BvNd7Hr\u002F601mcOPc5\u002FpYWOeZc9gVMmDABL\u002F\u002F+Q7zyu5M4FjiLYOgzDFjimAL4n3LBdzZadNfr2+F6qRmuzmha4IALbQFAS\u002F8qc+W30epye3biLRyabkPrc40wz4ir6ogP3fo6OJ62wTAt7t4IXg7\u002FAkd8Y2hlx7O5BlZLBSruqUHTXj8ia6K+zZQm0iO7zYk\u002FvGZHRa1L8S0JKvBIG6qXOaCYQlMi0P1MDSqWt6AzUqCUmp9DcJ8dNc+UoGFzJUqKInWG4N\u002FbhJp7RLuqYd\u002Fdia7dtOK12Qccd8JW7wGObqMH+ArYdoc\u002F9zjVCeeGalQIBsvtcB6MfawIHnTCvlyUZ0XNZg8C3iZUEKdwbiBI+TeG+S6vQ8u+QEQZ+Klu2\u002FOdtLJG94UO8KH5vmY6RkRS6BsRyce7+hoYFhlhpN2yegtqSmkA2xttR2BfC+oiDDY60alEpPAv6\u002Feb4Dp6MqqxYC64KvamN8O3FfkqBPe36SHVVoHIfd9TVVjX3k85nCn2zd++rl9GZk2fZG+ukX1dKlOpqCLvsTbUWKrRcpAclz7Ri7GnEBNpm8lnxHk+9qAb9bWHYdnuQtNqi2QH4xLqqzvs0O+1oX5vKKyF0l9kf4z+jMeHJksTPG87Y\u002F21L5xVvCl8XdjKc8JLeWxwHhc387iLBY4FdiDZrpmTgTJa3Ej+KnzWuKQa9Tt2w1ZMfX+zYnRL2zeV\u002FtIITw9xFnnC8cD6\u002FRZ4T0HxUvKPiy8kNWh\u002FpLxqnUG2+yILxZkazP1lK34VoBtiS9VXyFdXiE\u002FT9q6TYpjUf467sG6dC1LvEX3Q5oRvH7FRxEVlz0gb44QOOd67nlqDbdPsaCefr7xVxCITKh9uhWNZCE0PtUTHHoUPS3HjYLQlYjxr2kvxuN9+1B9OCMWDcK+rQN3LEaAiDejaWY2qbV3yheIolUMrvJ277agWsese6ouKcVOONcq4Tpnp0zjPU3X98g009ig0o35Guij6Zt3OTgSpbwaUdnk59tuFQZJv+L5Vsmt1bQs8UluoLmlT+qIyFnQRMyvFNkkofAjB80gF7K+RRsI3vhMeg7LyjQpUb3CiM6Y\u002FhIvP9Zsonz698jxSg9aSBmxZWiJSII3p5Nud3hYa85v6x9WU\u002Fqxsv1xKXo7a64VP035rJezrrAhuJ5ZUs\u002FC1\u002FrkIXYtNpEn9WFzQHuyfgySywTkcV\u002FpQjN9RZuWWykfDvhDLUuljA+OdKDqqm+yDsfOjNGOSsEUkTonCkvVtoZvoh4pd4iPSyf4JY9s7DlTd04JO6mOiaGk\u002F60EDfXjjPiVd5e8w7YbkY93sOzLSQ53p+KCMVYJP\u002F5zXhsg4H7XZQH+SfG9\u002FN1wUQyW\u002FFGXYyFcVfcxHc7Nmn6y2JJ8w5sr3kWrsCovEvCnmoqaltWhytsDkq0HtS9HYnWo+OkCf2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JDrNDOsiD3a9KhYi\u002FHC\u002FeBIVi+PaQ2LSFqdDrG8AHZuU8caKTbS+ooypUhk5PkydZ4ThIycc3gQxcvY10PX79jGkG7NzrGrS4k8e8cK7rxWNGzy4ZqMbjrsVcSZpLrk9sX6gRonBCB3FKilbUvtJd\u002FsPGfmokmXYx5LPp2TdUs2P5MpLko5J8n35KPq2mKspPV5NH5goPxiKn0dIOVO0X3ObFcb9uyB9i7OHPiUPVMA8T8qVv8O508CelcD5T6J1TrqCBpqbgblVwNW3R9NTnKUcH9LN8fvLFTZD2j6tmyXP0\u002FqzKf2iPzF6kizmDts8j+Ywwek0rqeZj0Y0itVnCo3hOlyjbBLNtyK9T\u002FK7rOZFKfz5+hV4\u002FL4QttxhhEn8XH2vHxPFWBtRrP9dxOROmG6VF9s0N5thVCxIS2Ip\u002FFrcV44\u002FkPpqurmhyCXvmtvtqJ\u002FrQbXJBOv3G+A8dI4+2Jbv5eP44ZkQXj78EXb89ynop16EhdMnQvVZH4588Ame8P4VnqO9uHrKRCz735dhxYIrcP2MSbhgQgLNSstQdrQDvkAIPu9hGAw0AheXwbjAA\u002FHTFb+vAzDooY3PKvEqTTGXG+L4K+pL8FwtkmN9U43++Uk6307mW+G2JJ0LiEpHcB+GBY4Auvb60H12YCumUkeGYQ1anbuwK7K\u002F4EZHhx2GsHjn5lp46FOxNeLrq+E0zLag8mqaZO8LwPNLD4zhjijfNqF6pQbOJ9owIn\u002FQr+gaVD7aBGt3LVZt7YwuckiTZD\u002F8J2QtI8dUD45iQqld0hhlIxi9Qp1jeyV1Cg0FxoHlhc6GIkVD5PefONl\u002FLZ2coDwit0a6Sn4YhL7JCxvinem3YNXaWjRurEYJrSx3nAqXJ+lIk3oxTw4nibfjx\u002F3QTtPQA6EWoPPY20HQs5MQk\u002FcTLtgf78WKdZWI\u002FK0UyS\u002FT5ZNzD+vRtLwGmt2b0HZMUWzRRKDvHKJWBQInY1ukkM7JqW4+rUTv9cT+9WeppiC6vfRJQw9pJ9miDGt27FL4qwvuNzpgX4C0L8lXj4dX3SLS0oJA5CJP70Fabz\u002FZJVd26ZXA0jcA28fAfb8BvrkbMD0JaK6V72d5DO73wEMPovpiDK1vKuuNnEv8\u002FVnFl0jWTN61X1uF2rWNqF9eAk97B3rDmXLbVzRpY1xYjdy+Feuhv55stz\u002FBA+yJTnj2d0lxXvhw8nidXkXxzYaSF53wnPDAtdcI80Ll41Rs\u002Fs7fh300kkwTiS76JHRigiySjU58gJio0Xcc\u002FuNaaKdGCsjmPWyXmAIpLtHYAi3FXckX4+NyCMFAEKE+UY8KxiUWdD\u002FjRNeRdjhhQflskZ7NLnTQomKjMt7sgtvTAcdSivvZFDVEWZWuEo1brOj+8Sq0vJ3AR\u002FrLFzoP7KPKMbtfNM8npRW1qF3\u002FOGw3fwDXqwrfIn8K9YUU2pBdT0Quw+2J84PQqQCCyiwR8RTvWfuo5GMDWQb7B\u002Fewbv26ypUPlrXo2wPmUmeDCEQammAeIdeY4lhshGVxN9pe7ELXq05gcXnsImSKrMN266\u002F\u002FDYTC0fyaCuC7NPn45x7gLjfw9W2ASMugspTjQ5o5frR4YbP89WnJ54ZhntflceM0PajqJJ+k\u002FhHXHyLz0Wg7Mz+T\u002FG7Y5kVqlC6txy6PB+2PWDBprw2VT3YOVEbE5CNA\u002F+LxPU14q8gTXpAeKJ42ReJSlvnckBbDjWscFMvb0bLagO7NVtTG\u002FX0q5PA17ZKL8FlfH46e\u002FAT\u002FceAkTgY\u002FxT9MvxhXXHIBJtIT8e+OB7F5nx8PPNuFf9\u002F\u002FJ\u002Fzxw0+k\u002F01lgEpF9KHDAh98nR3o8JahrFRIqKAnX+n4jZsWPYIwGXUiMXaXeGUQ27VESuIAABAASURBVOL8LJDx+AskfK6O1SL2StIplW8n8a2E+ZRzgdhq8n1F5hxqlQF4ttbC8aY88Hce7IR60iSpUNUCM0y+VjT3TwqC8G4wo6zWLU0YcbARtXv1qHvQQJ91SVnCBw192mVExw4blWuG2RBODr9ds3QLGkpaUbWqDSOzyFGCys0NKHm5Gqt2dsta0WBmvrUbjs0u+MODf+ioA\u002FU7\u002FfJ9cYx7mNWVW6De7ZBX+MX9PhoMl5WhYquYgOhQvkQL55YW+Y8UgV6nPKjf7KETeRP5tfTA7DgaqdAP12YHjn+DVmSLZZmkx2Ij0uqbNHOObsyswpol3Wh60iP7h6TjYbSI6z65zuDBFjS1a2Ep10Hyr3cdaHzZH14gCKH7F\u002FVw9D9HB+Da0Ije5faYb\u002FukzyfXNezHWZXY8pMStN5XHV3kuMEA4zF6CDgQlKsLdcPl9Mnn+TrOW4H1pS7Y1rmiC5V9QXRuXQVrvQehyTQLlmzxFlqf7pRtQ7qJ30Cbb6qDO6w6JSXdJF99sQktB8PCVL7nsSZEvRmDemWd6bNPo1mmfQWYQaszE4rktNPvA7\u002F+KeD\u002FtXyd8TGEwIEWrHqkG1Xfs0BD+aT2DrZvUv4Bm8Q\u002FTXwZkCn7hJKla2A51oSmfbKdMuorAh8t0mVfmy5tjENeXhpY1tbA\u002Fwg9wB4IhGMJPRf0uFD3nWo4jqmk8UnYVL3bkSReI\u002F1LfLNhYQccax14q9wMg+CWJJf\u002FmU2IxnUaFx5rRe8SypNAXrJRF8XFsM1AfavzqSa4ZtDCwpwEGdIm6WS7POFA5I\u002FhhYhF47bjMH+DPvUjXzQt8lFc9kZjwb56VFY1owvh1zwzKuBGfcMuTFlsgjacnPmbjnRQY9d2FwLh2I9jbai6qQItkZ\u002F5II+vmZVS7HatXBWN3QOq15HOqcdsjOhLDeMDNSgRcYmec4Uq+vlGdLc74QuKKyB01AXnAfkc9DhuvPXSmA+TxJym+g47fnUqIpPZe9Y+WpxufqIbVta6r5lwKXHp\u002F\u002FCBxmHHA+Ww7+0FLe0lnEfQjbSb9G3k1+pR\u002F\u002FwUmG\u002FOvhekrSCdwGfnoxJXfx249Cr5WoyDh2nRheZTckJmx4TjQ6o5fkyxOrKZOm99WvK5lPNDpH7Rwl\u002F3y3WwvazDmnv1gOSTyeejqQtLfFeMKdrhmhftt6PsW03oDAGqaXqYF+kQoAUeuoypvEss2HyjHm3\u002F0Qzp79O1OOB4yIjO1zyIe6aOyZf0QuKS+dzQv7OKngFdCPapoJ5F\u002FXzBVBx7f1A1YzCv+TMuwYS+z3DJhM9x8YTP8Nb7vXj18CngfB80YqpLT8UTPv8MfXR9+aUq\u002FOHEx+ihRY6BdakgLWY8uQW+Rbf0j+eaeWXQ7m\u002FB9i4DyhKNvxKvVHM5HfUTGkcGO\u002F4mfa5G8pekUwrfTuZblC\u002FtXCB5rTm\u002FQ6Ycah06WNea0bXOhLKyMqzaZ8D65aVyocUG1G014\u002Fj6chi\u002FXgGzaQkaz1rR8iOTNGH00qdZgYAbNlOZlLfsvjb45ZwQv1k299AnZ3eaoS8KJ\u002Fa\u002FqWH4URNsX2hFzTo3+idA\u002FffzcKI2wN7WiJJnalAn\u002FSZYBcPaFlSFWlBBg6X56yaUPx6C5W5dVJn5laiZ3AorcaoSCx8zKrFl\u002FXQ47zHCdEcFTF+rguvL9WheLufR3r0FjTd4sOrr4r4JpmoPyu41RcsT+Z\u002FQw7PSSHxNMBqtaJtMi0IPGUD9NCqX8CwDfRPmy21i6XIbyryN2CR9mko6\u002FqgF1We3oNxI7Sc\u002FMa07jFsooFTOID0k\u002F6rCuacqYDSZYTKVo\u002FGcBZWz6Z7Yetw0WQuh60krhG+K3b6fbqTLRyK52tQL7Gh6cBJaV9XBfYJqKTai7omF8D1I9iOfMdEApSH\u002FoTvDsWVYhuhPbWi41os1t5URS+rLN5XDfuwWtPynHfJPx1SSf5t77JItKu4woXxTL6xb62BSZ1CN8NVHyVe\u002FJ9pJtrqtCh5DFRTejLy8vnAZcMGFclU9bwD77fK++5vAz2nyt28tcOYv8v2UR4pb1I+FT5URq5pfnEPVDgeqIwOaaO+g+2aiimX+KeNLomzZphWVYsWaMvp0ZxOkb+Rn0Fe05Stg+b1d6mNS\u002F8qizrQxLouyhiRKD7AtO6rQu6USxpso1hjLYFzmhOYHu9CytEQuWtg0RbyWhVIdVTDSIoX\u002FnSCS\u002FmQjnN300Ar0Piz6Cu3GKjgn1aBpdXhcDcv0v5GN7E9VI\u002FRkOcpMQncTao\u002Fegi2bKwexsCCXql26BU009lR\u002FjcYeGn+M97RBs8aBWoMYWagdNNZZg\u002FUop7grYsGSJ0Oo3mJDaf9YrYPl7inoOnIjrLdp5EKzPArfWD\u002FdiUqKh2YLcbjPhbk\u002FaY72sSzLG6q4iN1tDSXR2J2gQKFzyjE7QZ68JtEim2050LK+DeLDIdWiOjQt8NEcTNjZBMtWDYw3RzXSLWtG\u002FZddqCIbVJANyld6oH+8QfGT4ahsyrOsfVQljTdVKeZTw8p6djWafzIXrvuIg6UCpvJqeG5oRMM3yHeTzSNSNjh8U3wbWdOFrpifWYfv5eNNfEsxUs9\u002FPy2PdWKM+7ergBcqgD95I3cze084PpgVc\u002Fxy1Aet\u002FXP8+EKFzfLWp8nn6rZWJZ8fxisnro80oSIyrn+N2uLTo+E\u002F62GaJm6ST6aajwqRbPcZldgyXPOiBWuoL3uxymRChZifPQXUrjRBpdSprxN7fnkat9xmhIY+fY\u002Fs2ttpTtbpgrtHKZzpOXGh8SDTuaH2bjtq+1pQfhstgtPYssq7ELX36DKtbMhyX9F+AXOmTMRHvZ9IixzXTlHhizQl\u002FMNfzuAPfz6Dk6fP4XzoPGZP+wKuvfwSaXHjpYNisj6was3fG1HS48dcgz56c4YeZfDDv6AMpdFUxZnMK2VsG8L4m+q5WqFE3CnplMq3k\u002FqWCkayfeq5QFxVebwchgUOQD2vBq2eDnR0dMDznC38QCS3QjXLgvrtDbhlSilsz7mxq6ESpeEHIsPDch6RT9qln2bI+RDqReBsacwfFwUMsHfY6QigqATmRhdcPzFBU0TX+dgoGDmUOqpJH5cL9dIfxCQFVCWwPOpCh4c+kX\u002FBDfeWapgfcKDjYQPdpK2oBJVb3BKnyNds1YYaONwetO9woN3jQesaY7Q9RWoYVrfC0+FGexuV95wdpulUjmIT7B1u4u5sh7sjNr92qSPu67ykb4dd5ifKSKevkMn1PoCpEXa3C\u002FYFakgvYmamTwE9b7Sj\u002FUXylxcaUXld+B4JCP9qfIHSabGs3e1G03IzarZ3UH66Kcomn5R8K\u002Fwe+TmFnC9JPsqabFMyTXYeySv8O2JncR6pu+QbjXC56sODJvr7j+cVsjG1z3yvPeozkcJy\u002FU6+Jn+9kXyJOHZ0eOS+OllRsYr8W9ji9XY4yB89pGvUFnG+JbJJ\u002FKP+JnxdxAm30wm3exfsN1tg73BAWqwS8vnYL7wYuO4euaZPPgT+a728H3lBTptAIXHipfJ50qNoa4fUjyXfesON1v9bA+MMVUyO7PomRTeKhxEfkQvSonK7go+K+KeIL9n4o1y+fFTmEynqhXa4XWS3cDdL21coDtqe80g8JP2F3SNxUnkuChf7AvLvyH3yu3QxTmTJx66aYYTtaYrPZE+3h+zrdsC2SAuVonLhw8nitbKPy1mE\u002FTrkWCQnICS+3n99JZL9cdGwGPBFPWp2eOB5oR3uN0RfNCPyE7t4e0l5ZppRL2zQ3k7jSAdcj1b2j7OgiG\u002FvIHtKguFDMrtExiqooV\u002FtkOpud7ppTGuFbaEmnJne1KWoJF\u002F0vOqUYoH7uXqYZyLmFQichHqxBcbimOToRTIdYnzDIX2VuW17OzyeOB2iJeXsLJ61WOToj92J9E\u002Fkz3cq\u002FD1nmiYvON4vS+51oOPpyrA\u002FCTu3wtPhgZvGH9ejZlStV\u002FhskQbGNa3EnmI+2cBNfaJmXjgwJGq\u002Fsm\u002FHq5TKRxOVpSpB\u002FHxKrxyP0rI2wN6RwO8jaXF1ahba0EpzsHaKuWIu4Vitp15AjRBy4fmDFO\u002FpfECcIzFpG9D+AAIBNSxLjDFxRJLNx2Hy1YD27+WaevbLY534luKZP8tpF39Jfk9xHNAHEowPIvZ4nA44X\u002FUgJvbE85BslrxPx\u002FsqBPtIPAjrqJRRnsu3Y2PuwLFLj6my4MCjqItsG7Fxh8eNloctKI3xuRKkmo8m1scRN8eJ9UsxpiSfFyllledh9SWdIz4e7sv0\u002FOHYQfGS5mfxMRlFpaiheG67Ppw\u002F8lZEZb8R1lOUGcccCjvG+4NUhIr6asq5YbhsISzm9JGxw+mBZ0cN9OGQIm7ner90YhEq\u002Fm4KZk1W4f0PPsaHtKChn34xFn\u002F5S5j1JRUu+KwP4hscn57vQ\u002Fuhv2Lf4ZM4fVbxTSgoXtMsaCGfqb9ZpUjUodpJ84f+sVS+FeMbKuJFDDrIVs5Ez4oUeQY7\u002Fop6+n2YdOsI21KkS3FLVoeOsX0FRSUpfFtN84FWeRyI960M5gJU2YhsNJvPQ70ffwD\u002FRyEcP+CE90hm9Ym\u002FvO5ZqPzjopnlGxVSRSqoVNlpolKrBwyAgd3VKKt1SV\u002FlUhWL8oLwvNYB7QI9tOJSuRdTncrrbM6LKG8ifbMpI+eypKPEIElFg21\u002Fknzn+qieItp5G0iA\u002FEWdyhYDc8SkSH9IMCYlzxemfwO+8t3YSifPAsr+FfjuH4Gr\u002FjH23lCvkvjYoIsl\u002FtnGl0HXpcw43O2gsrOKcSQ\u002FWrZE8Tq9bgG4nvfAeGfyPy46oAwytCqbOJSt\u002FIAKByak7K\u002FkiwljQZ+P2oqB31TpO4eQ+KnmwGpSpKigVo\u002F6AQqxryTj1aDaH1vyyFyphs8GGfqobxN9Ev1kJ\u002FkLsRTm7+umhfEuGGn+g5gX3R\u002FCeBRTFF0Mrm9TxkSb+N+SUIG8\u002F3FRpS7fdAJX\u002Fp9oCvVZzPkWcPf\u002FAxY9Hk0f6lmxGpnHKtXw+ROSvCgGNZoq0PR2CIiMXcfc2HPUCKM+SZ6Mk4fX50S1KeOsEMh4V+WeLZK8yLcSjgeJxLORTZR\u002FkGkTJgC6acX4J8PluH3OZHzyyaf0XPoh\u002Fhz4GPfNvxzrbv9fqDJo8eXpaky6+ELcet1U3EvXg6wudTZiQOEwpUxKv6D8GfNOWYvyZirfViX3rZzogiG98rPAoTGj0VGFkuK50MV9ypNY+y44n+keuVXvxEoNSM11gmZxHeSvcllRs86Omm+Vw37ifmxapst11eO4fB+aLCbY9+pwy4IBy0jjmMsYavqFNBsWixzf\u002Fwi49\u002F8DD\u002FiBFe8CN20AxF+Yv+knQOWv5P2Sy8dQw0dfU8ZVjDviRNu7FlgWqkafIYZZo9A+J5xXV8Z8U8W\u002F2wbz8hb03m6EfpjrK4Tixnv7s7WRfmUDFnpXwfT1atRtrEPVbVVwXtuIukWF0n9C8Ox2ouRuC0Z0xqameYx1Hy3eH4P0x7R\u002F0AssfhaY+TVg1q3oH+suuyEu0E+4AAAGYElEQVRbE41u+SI9VmxcCO8DJoj\u002FVaShtgqm+5y4pqEOSb9VBn6NBwIXXjABV025GN\u002FSX4aNd1xN+99i+U0zMPcKNf7uykthvn4a7i27Av+04AosmXcZrpg8cTxgGXNtzOUCRwwslUYHg0EHTSZjU18JrD\u002FfjZp5MUWMv4uiEpgfdcH9XBNsi82wtbjh+XklIl9VHn9A8tHiubi\u002FpQ3trzvivlaYj7q5jrwSED9FmT4fUE+PrfZvSoGrjPIuftISe5evhpPAeIpxM6xo3l2DgX9TKhao\u002FkEX1pBbxqYW2NV8G9yPW6BRqK29bT0cz3ngWmuASpE+Xk7He\u002FuztrNaj5odbrT\u002Fpx1VpirU73ZLvqPOuqCRy3DjD9zYsljZC0ZOF+kPjF5+I0CftPZrIRbwI2PdROVvMfolCvpE\u002FEy01d2Otg1icaMeu90u1EZ+\u002FlzQLWPlh0pgAhVwUdEEXDKxCBr1RZj8hQshvt0h0otoAURF91QXXoAL6X3CBJEKfmVOYFRI5m2BI6vWUgBWa9TjchKUiJNqsgYl8\u002FQomTwep4WJiOQyTQW1RoOC+0Y0+MUECpfAuIhxxWpoMggsKnXhxx+pDcVx\u002FijaP57HsPHe\u002Fjh3yOxSBbVGC908HbQZ9B2MqpeKdFdn8bMN8CsXBFQUd6froJ+j5XldLvhymYMgwFnyQWB0LnDko+VcBxNgAkyACTABJsAEmAATYAJMgAmMDgKsBRMYBgK8wDEMELkIJsAEmAATYAJMgAkwASbABJhALglw2UyACaQnwAsc6RmxBBNgAkyACTABJsAEmAATYAKjmwBrxwSYABMAL3CwEzABJsAEmAATYAJMgAkwgTFPgBvIBJgAExj7BNIucBQVFeHMmTMFS0LoLtqQSQOEnJDPRHY8ywhGglUmDISckM9ElmUyJyCYCraZ5BByQj4T2dEmI\u002FQW+meil5AT8pnIskxhExB2FvbOpBVCTshnIssyhU1A2FnYO5NWCDkhn4lsPmWETkK3TOoUckI+E1mWyZDACIoJWwqbZqKCkBPymciyDBMoVALCx4WvZ6K\u002FkBPymciyzMgREDYStsq1BmkXOK677jq8+uqrePbZZwtyF7qLNmQCUsgJ+UJta770FowEK2Y6cn1ivNhgvLQzX313rNTDfjFysWc0+9BY8IvR3obRbP9C141tz3Gt0H14uPXnPjH2+kQ2Ns3kOTOZTNoFjmuvvRYVFRW46667CnIXuos2JAOgTBdyQr5Q25ovvQUjwUrJLtm5kBPy+dJtvNQjmAq2ybgr04WckC9ENkJvob+yPcnOhZyQL8R2ss7ZjS\u002FCzsLeyXxBmS7khDwzzo5xIfISdhb2Vto\u002F2bmQE\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\u002FBLjlTIAJjEkCvMAxJs3KjWICTIAJMAEmwASYABNgAoMnwDmZABNgAoVIgBc4CtFqrDMTYAJMgAkwASbABJjASBLgupkAE2ACTGAUEvgfAAAA\u002F\u002F\u002FbPq7LAAAABklEQVQDAJEG8Q8qC1xwAAAAAElFTkSuQmCC",[54,1591,1592,1595,1596,1599],{},[224,1593,1594],{},"Widok pogrupowany"," – kliknij ",[224,1597,1598],{},"„Grupuj filtry”",", aby wyświetlać je w blokach powiązanych tematycznie.",[54,1601,1602,1603,1605],{},"W każdej chwili możesz usunąć niepotrzebny filtr z widoku głównego jednym kliknięciem – bez kasowania całej konfiguracji 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nOsG4PnHYbnADSZLTjG0fgC0JA\u002Fp15yPdaUPFMlbj+TGt7rkNm6F8wwTVLC83ML0ixkWq22wrzLg9Uc2cjTo928dWUAgeKdgN3vwrcegcwegwwMRfILwOedADqN4Cpc+LbJpd2DRGYDNVdk9Dys59AZ2qCU1gXPgq78UXo941HkeYeDGu5JYwlKWHKE7LY9ct1WFVth3yhAaUFCakiV+rLgoAsF7p6I3S3taLmmUXC2t6i5dvgmlOJxn9Rj8jF+kVC6\u002F7QgrZpGpTclZDhUYRmFN3OvlEMLDQD36PH6OKPgNk\u002FBjJ8f\u002F4l+35Ae1xMmj+JPHyfNAhkPvAyGvV3wvubDShZsozWNLVYZ5+AZ2tqoMsbGTPIo0ZG8EhIVS40oMHcAOOqgpG\u002FAY2EAVzm9YWAIhdFa9n6n01cf6Z1TOMqFTKvw9mNzPmVaNhR6nvx5\u002FrqRm5N8iCQOUeDmu07+9eHLT9fjeLbJAujcTYlqQJknG3n4jgCHAGOAEeAIxAWAR4gw0LDK5IYAa46R4AjwBEYNgI8QA4bQi6AI8AR4AhwBK5HBHiAvB57ldvEEUhmBLjuHIEEQYAHyATpCK4GR4AjwBHgCCQWAjxAJlZ\u002FcG04AhwBjkAyI3Bd6R5VgFQoFOjo6Eg6w5nOTPdYFGf0jC8WnmSkZTYyW6PRXS4Xv31j9IwvGh5OwxHwI8B8hvmO\u002FzzS0e9rly6PRl\u002FXyUikvI4jEDMCzKeYbzFGv6+xfLgUVYC8\u002Ffbb0dTUhLfffjupEtOZ6R7O+MHKGT3jSzZbY9WX2chsHQyD0DKZTPywj9Ezvljb4vTJdd3Eu7+YzzDfCfWrwc6Zr2VnZ+PgsVE4d+wguv77VzxxDOLmA8ynmG8xH2O+NpgPSsuiCpBKpRIPPvggHn300aRKTGemu9TgofKMnvElm62x6stsZLYOhYe0ntEzvljb4vTJdd3Eu7+YzzDfkfpSpPy3v\u002F1tKCZNx4eto\u002FHvfx3DE8cgbj7AfIr5FvOxSD7or4sqQPqJ+ZEjwBHgCFwLBNgNbNGiRZg\u002Ffz5PHIO4+QDzKeZb0fowD5DRIsXpEgABrsKXCQE2BZaeng6eOAbx8gHmU7FcQzxAxoIWp+UIcAQ4AhyBLw0CPEB+abqaG8oR+GIR4K1zBJINAR4gk63HuL4cAY4AR4AjcE0Q+B8AAAD\u002F\u002F9RHRDQAAAAGSURBVAMAOaDXHDhBjrIAAAAASUVORK5CYII=",[16,1609,1610,1611,1614],{},"Nowy interfejs jest czytelniejszy niż wcześniejszy widok – obecnie w głównym panelu widzisz tylko wybrane przez siebie filtry. Możesz łatwo dodawać kolejne lub usuwać te, których już nie potrzebujesz, a także zmieniać ich kolejność metodą ",[949,1612,1613],{},"drag & drop",". Takie rozwiązanie znacząco ułatwia pracę z dużą liczbą kryteriów i zwiększa przejrzystość procesu wyszukiwania.",[220,1616,1618],{"id":1617},"dodawanie-filtrów",[224,1619,1620],{},"Dodawanie filtrów",[16,1622,1623,1624,1627],{},"Aby dodać nowy filtr, kliknij przycisk ",[224,1625,1626],{},"„Dodaj filtry”",". Otworzy się lista dostępnych filtrów – możesz skorzystać z wyszukiwarki lub przejrzeć pełną listę wszystkich filtrów. Zaraz po dodaniu filtru możesz od razu ustawić jego wartość.",[16,1629,1630],{},[32,1631],{"alt":34,"src":1632},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-5.png",[16,1634,1635],{},"Możesz również wybrać kilka filtrów jednocześnie – w tym celu przytrzymaj Ctrl (Windows) lub ⌘ (Mac), aby zaznaczyć wiele pozycji bez zamykania listy.",[16,1637,1638,1639,1642,1643,1646],{},"Pod przyciskiem ",[224,1640,1641],{},"„Wszystkie filtry”"," znajdziesz pełny widok filtrów w układzie zbliżonym do tego ze starej wersji Bazy Ofert. Z tego miejsca również możesz ",[224,1644,1645],{},"dodać wiele filtrów jednocześnie"," – wystarczy kliknąć w te, które chcesz dodać do widoku.",[16,1648,1649],{},[32,1650],{"alt":34,"src":1651},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fimage-6-1024x465.png",[220,1653,1655],{"id":1654},"funkcjonalność-filtrów",[224,1656,1657],{},"Funkcjonalność filtrów",[16,1659,1660],{},"Nie tylko zmieniliśmy sposób działania filtrów, ale również uporządkowaliśmy je i dodaliśmy nowe możliwości, aby korzystanie z nich stało się prostsze i bardziej intuicyjne.",[51,1662,1663,1675,1678,1681],{},[54,1664,1665,1666,1669,1670,1672],{},"Kliknij ponownie w okienko filtru, aby zmienić jego wartość. Nasz system ",[224,1667,1668],{},"zapamiętuje ostatnio wybrane wartości"," w filtrach, co ułatwia ponowne użycie tych samych ustawień w przyszłości.",[269,1671],{},[32,1673],{"alt":34,"src":1674},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAWcAAAGzCAYAAADzF9a0AAAQAElEQVR4AexdCUBU1ff+3rCJoIiYIFigFiZuiWlCZmiJS6IpampatEiWWhrl9lcjLbWFtFwy9FeappbgRmliKpqBYeIaKqWCCoo6IgmyM\u002F9z38zAzDAgyA7n9e57dzn3nHO\u002F++Z79533MIWKN0aAEWAEGIEah4ACvDECjAAjwAjUOASYnGvclLBDjAAjUCYE6qgwk3MdnVgeFiPACNRuBJica\u002Ff8sfeMACNQRxEwSs6q7Du4e2wl0qM+5sQY8DVQZ64B\u002Fj3XNE4TPCv41tj9pQg5C8GUTc8i468vkXE8mBNjwNcAXwN8DVTWNUA8K\u002FhW8K4hQRch54y\u002Ff4Aq6z80enoBmr0czYkx4GuArwG+BirpGhA8K\u002FhW8O49yVmVqYQq9y7MW3oaynKZEagvCPA4GYEqQUDwrOBbwbuGBousnA0FuMwIMAKMACNQ9QgwOVc95myREWAEGIF7IsDkfE+IWKAkBLiNEWAEKgcBJufKwZW1MgKMACNQLgSYnMsFH3dmBBgBRqByEGByrhxci2rlGkaAEWAEyoAAk3MZwGJRRoARqEcI5N1CTEwC0u855EzExvyDq3n3FCyTAJNzmeCqQuHsZByNvoK0KjRZ4ab2vA0sdSh92jK0Yl24fBCBk2cgKCqlYvXeU1sO0tJz7il1L4FbV6\u002Fj1r2EqrE97cQGTJ78KTbGlX+sRoeRkQ5l6j105xHWGUZ7l7sy4Xgs\u002Fkm8iN2HE0sgaCLmQ9E4lZiIo6f\u002FK7dNXQXlJufsy6cQcSBKJ51CfLkuTF33DPPJ2PjGUPj9lGzYUOfKSds+xeRZH2HD+To3tPsYUAriNNfY0cvF\u002FFjzUnDaQCbqh8UIP3MOoWsOIuk+rBrrkvRTADyfHapJAdiYqCOVGoOlb42ltpHwHjISnv3Gwm9lDNIKVlQxCJT7GvTTUaGbVeWroNKt0M2rqCWfFGdnAVl3i0nEWjnZQF4u9SR5OhrdM67gqAa7uBtGJYD0K4jSk0lG2IrNOHomCku3nCqm031WX\u002F4Ns14m\u002FHzGwseXzgMnYNbOK3rKsuN3qWX6EdY+Q+EpZHZcAY1WIxdTJqw1nfROzl0fR8emCuTc+KcYgiZi\u002FiMap1LyYfbAI+jdubFe\u002F\u002FIWyk3ON6PWYNYXIQg\u002FGoOoo4cRuu4T+A15EWNWnqrdq77yIlvO\u002Fo7PTUXQgtkY06aciqqze9NHACePklPDB0rh4UVsmP8pZlGa\u002FMVvUBrpkX1oFfypXcgsjVKvNz1enArvrh3h99azcDTSp2KraOEwbT6tIukh2NwKjg5WMM9LR1zIfEwKrYzFBJHtDbozrJoLLBoPzHsJ+HAcEDiWEp3nvayuXzkLiPwF+I8wkUnayKhvHcVSDXaTNhon2rjNHyFAI7PhX6HDHj5vjUDXrr0Q+KK7qKiYlBGDhQHLEZGYA2tXD\u002Fj0bAnz7GREfDEXQVrXSGbBO8GyDKxs4fiAFSBkvpqBBVHF3Lzvy7sGcHuyOzraGiNoDTHfUhNzvx5OIC\u002Fuy0pxncpNzrJih16Y9O5EzHx3KpauXo\u002FwpQORHfIJvtGAmZ2eYvTxxHh9DtJuiTv5KcTfSke2bMDIQTzOxNOqPfoClLRAMCJRtEr0uXYBUdQnycjqPjs1BWlCF8kp484hXuS1WrLTkRRHN6C4ZKTJTgk\u002FNfJaGflM9QY29MdJ7beon9BBOuNP0FPHiSsanbIC9cHMFq4P28JcXSo4ZqcmIy46BnHXCJu8gmrKqPUqSbduksdDrfpji0FEtAFu5ItS4K2nkzrSLvtvBC9qKnnvOhkYtrXk9FDvknUYtp7ajtAiTxMpCNsWZSgJNOuKydOnwvdhDYo0r2kyPoQdcqCk+RRPfUfjRblod2M1jiODEPnbHHgbNp7Yju+EX05DELxtPULW0+8gaADsSC7uh+04agRXagIKfKLfSGkwziHyyUwHMmm13LgpMPpdYNCrQFN74C4FwSgUgDy6uNp1AzwGAg4PAXs2AcumAWePAmLFLRs2fkj7ZRcidK97IZZ3CmFbi95gzB8egMDpfvBsJoQokW352hPjyE6h65Su7QOnUJYn6eyo3xB2i3R1n4gtK6ZhZuBSLBtJY0MKdh88Rw2Acs9PCCcI0HMiwrd8i5CNhPfbHaktHeE\u002FGb95U2PZsZY7EUH3NCToTMSKFTMRs0nTVjBGzHLXch4U5exvtLt5u07oQFGaU2fUE3p06avwmbYTho+WRepvHETgaHpMGTsDC1cthv\u002FosfAaPR9hl\u002FXNZP+7HQFjX8SwmcsR9HEAfHxGwj9E\u002F7FHvweQFr0GY0jO+9W5CFo8F8PpsdM7YANOi0mWhZMROu1VTFq3HQvHjqRVQTA0CzAo9y0mG2MxfMoXCPogAN4+ryJg5zZ8PpLkw9RjlFXo+P\u002FBVx\u002FBbxjpmfMbNnypO\u002F5Tcr8PVpI\u002Fz78C\u002F8\u002FWYsHMybLOhVEFzgBHg+EzMhj0c5JVI\u002F0cgqeOhNfIAAR8FYxJrxI2PpOx9IS2j1qvD\u002FmkmybJ\u002FqnH5r84WMZt9AfBRXHLO4kgwnvSLylqe9oj\u002FTCXjnkVM\u002FfSD19bd3k7Jr9O+GhNa+vvdc5OBa7+BSRGFqa7xT1HF6csGSGbY\u002FRv2ud3wdiCLylsLmFI2C89pVZ2bScmyfjMxaSpL9Icz1evxl8fC++p2xFfHIGqe5d4jPsrRn5SdOn\u002FLDpo7gXmnQfC14W6pcfgqCBuyurv6Yj67A14C58mrEEczPSbjZX+2gN5pfx\u002FIwCR5tMKef2nwOV\u002FAFU+0LwlMPEz4IUp6nI+1Q1+DRDniC1AqrHnDh1DeVFYI18zhXXZh3Yh1Mhcy79f8l19jQEFeL87B\u002F7Pvwq\u002FWZ8SvnMxhp6k7\u002FX71Fq7Y90KPgOfpf5dYa2pbNrESs6l3RFO5OBojJqkvZ99FtYmchMcnxsA+YZ56hSOZqjr9I\u002F3gXWBAn2C3rUrGqc0xDzgSWeovSsQrrBMpZAzbiRDELHLg\u002FaldzTvHIImLsZRt6kIC1tPK49vER62EjPbnsPC2RsQp\u002FPDiT9wDh0X\u002FoDwjSsRtv0nbHjtQZxe+RGCjf4AyIXLmzFp1naYj1uKiJ2km+60kaGLMDxjM\u002Fzn\u002FgbdyzXup13ImrAU4TuDMNqJ+p4Kht+Cg7AbuYj80fT9aTra\u002FrwB4dRcsGv8D7cdgeDQnxC+nvwnWwtddiF4X4FUQSbqUAr8Nwq5lbLeBbSADAtcXnTVIvdIQdjcGViT9TyCt6xH2Hp1n+DnzbFx2nLIqwi4I\u002FC3rbSqU6eQCa0Bk47w7V04ByXiZukB3+escDp0F+Jkm+qD\u002FMPM9MCYvrbqCjoqY0\u002FiaPxh\u002FHWJCiXtOXfpJrMU2PYCsKod8E1bIGQQsGVYYbq0vyQNBm1WsKZfQtpvPyFMh9OP\u002FrKTrjd7OIr5MuhhvHgBp28\u002FjYA50xDo3wsu9APPPrUGCwxvTMY7G61V0jUvGlwfJHIUGTm1hAtNA5CMJN2LTG4D4n+ai4Df6GbYtBeCvpsKDxqbpqn40+PPAn6zgRbE+hKJiZWwIF5xNjEFuj0DtHwYMCWi7\u002FU80KEHcHg38Nwr5AZN2M1E6lTcrsZXf6VP1942eioxsadQTXH9DOrPn0Pas\u002F5YMGcqJvcReOTQ73MZQnXmzKBHQdGu+wjMpKdwv+62mrp0nI69IOe7dmpF51tQXqUTWsLFWZw1yeRBuLiIfDKUYuUtsjrpvrDW6Q80gFvPjnC2BPJy6YZnaY+nKpGYhWmFOJQ7pVOoQPOyIOK37QicFozTrn7w614GzdE7EXrLA5Pf6wU7+rHIPc0prjVxHha8SpOSKtfIB+vnSLcLXXxyyQwuo\u002F3ha5WMyGPJco3hIeqHDYjr6E8rw5Yw1zbatIV\u002FwAg4nghBqC4b0UUV+HRLWGsEo+gxTyn6vta24C4NbV+tLnGW\u002FW+LgA\u002FHoIONqKBkYoUOr02EnxPlDfYOY\u002F3gpSPn5T8GXWnVEnXKQFAUEw8i9IQ9\u002FKaQbu0PWOgeNxVLZz0Fu9s5QqowJW7HrFUX0PWdqfB5oLD6Xrh1fW4gHMlWRMFNLgeRB6NgTasSL8tCPXb95tBN4FtMJr4trDXI3b0ObHgaiPyYVnUHgEwiIQORshftMXwoxbBxDht\u002FUf9gkRGF0F\u002FSgY5DMLokf\u002FSMtUXApxPh+7QHrVoJw4lt5dbTMaeQLefKcdBeuxoVFsX8wm7+sRiTg2kMJq0xOaiUxCx0mtGF+RD5O4lWxyPfAR7uBFjQ5EhkSEFsbU2kJkhaorylNdC6A2HjCTg8CHllnZUptBSTuhK+dDNPp5XyIc01pXkqsX5uCAZpr71iehdU0+9l6bsD4PV0L4yeNQ8BIuJAc3b0lEZngSCAe+TTDgXj80Mk1HQA3uhnSxntbg59bM1gYaJt0z\u002FfN9Z6ajLxz+G\u002FkZABmAg7Gck4HH0VdOXpSVVkgWa0AtTdOIo1q9Zi2VeLMWvRLtzxnoOQJUMgViSl1Z50+Qrg0gqudJ3p9XmgNU2yB1ybFtY6OjQvLMi5Juq7Ot3Q5KLeIRnxFwGX7h3l+J9eU5tH0QHJOPVvIXG4tnbSEblX30JRtf9d0VWHDNWtrdHRCGk4PqB7oZFk06ayf1l5lDfcL11AHNrC1fDloGVLdCWC6epkptMjGRs\u002FpkfkDhMROFDfxj1xazMAozsmI+QXzR3ixm\u002FYcIAI8Tn516VjoxTZmOX0EupyoWBzIhERg+77FeC7HRhLv7jxZ4BHRxbKlCLX6JkBdCOmR+itv+EoYaXcsx0RdPZ6viwv\u002FezhqDNPdg8QIQnbV1NwU5zLk8gX3e5ZRq\u002FJC9gYfJCe2GzhHTgPox\u002FU7VGKvILYwaIh0PZxYPgkoN84wLwBkJsLXCXCFwQsVtJCVQOS83wOOBdDiz\u002FKWzcRtcWmjkTCROeI2KZ+otQ+lQx\u002Fzh0WxfYyaLC3l69lda0tHDXwJt00sqRVCxk9pp0Ippe8B5Em38D80cFEVywb+tjmwOhvB+XEWjaZScT8F2Ju5ELEmAcM7CG\u002FJMxMPoffKpGgFbLt8h5cRuAbetQO+X4SvEzosQLN4Wiuo1Q3r1NdJJuZg3KvXIooVVdk3y1ec6MG1mqhYo4l9dXrUon+A4RN8UMocCMp5FMsPd8RM2c8q\u002FMDKWi+R8YWPs97QPtSSBl1AKdpRerb5h7djDXf+Luw1qkH8MJuwPP\u002F1GTs+ARg+zBg0RjIul0oV5qcoiN8htKvXV7dnUNoKMUfrYiwe+reoEqjqGJlWji3lBWePkfkKOfEgW6qseLcEi7qZlGgZAU7ebGRgvjLKVS+j118eXFkD+QXfTu\u002FA7JpSSfUHN0PRIQA4qWhkMnOAo5HABQKQptOkF8QCrni0gPPYgw98EC8eD1V+FRyX9dAcTZKUa\u002Fc9ylGB+xCPGzho3cDs0cLZ9B2BXH\u002F6KzEMwjreKpGS7RwEGdtKi\u002FWBsQshzIaUIije6UTtEI7hAo5W\u002FXCpPGtEbcmWC8m6PxQayA9BbfyI0E+ogAAEABJREFUdK2kIEknCuHYjsIG147iqGFILG4XFn6xARE3dPuWJW+Pjp2skHTwsF7cWmjIJvKJRGt0bFvcD7v4vjjxFyKFEk1S+38QEXGaCu2JXqhFRmkL93lu2xFdcRKRx3UuRqHqRgyCvwimsIymvphwhhAtbTLv+Sy8EYXwaDXxiRWpXWk768ppV26iTiHuzpLIqdN\u002FFPuMWgh81xW4GK6uK8PRVbu6W0BxeLpeHIc+i64mZVBwL9HsZBwVX7OU4maoVeXS1QOOVEjaTSt5TQgu7cB2hFyjSquOePxBOhfs9hjz4Rx4E0HHBb97z5fZ6m4GRxFTfuYFYMoSoPdwoOUjgDk9dqbfAXavBz5+FfgqAPh0ArBlJdDWHRj4Msk0MFBkWDSD1+ABsKYnyjXvfQrtU4mdoVh5yqkUBj1xBdl6fKBVmI7Ta2bAd0EUlOZt4bdkKWYaBOM9e4jQFugetA3x8hzlID6UcBcqOndERxOR0abyYG2MmLV6G1Q6QVcsOZPfjkMpxupwCguX0+MIlcXu6NELrje2Y8GXUZA\u002FT8tIwdH\u002FfVT43aIQohXaK64XsHR2MKJuqMkm+3IUFi4kok9sjo46j6Eo49ZhpB+6XtuMgAW7ECd0Z6cjPnoNJs0\u002FCIuBL8LXqXiFBX3nbMdR0TcvB8oT2xFA4Zs03W4dR2By52SsmT0fG0+kyBde9o1T2DhnMUJLCvPp6igu3\u002FRpjBlojvDFi4iI0yGux+xbpHvxMqw5DLRtI24uyepwRpsxmNwDUMqfjKVA+yldcaqL1Ju4w4deDEZ8MR8htwfA19iKtDRfazR7tFD15YPAuieJJIYCP9I79bX0MuKvL+mGfa1Qpiw57epO\u002FnG3xejn6OZflv4lytILsMAJmDwrAD7LKBRQoqxOo+sAvNyZyrcOYpbvUIg\u002FVPGm60tcI13fGAERKqDWwr2xOwLnDIAdPRGdXjkXgbpf6hRKFZ8TMWUF\u002FXzt7IH+44A36WY3jUj41blA3zFAR8K7JT3yPE2Yv\u002FMFPblMAazpJYfoV7xWdUvnZzFc\u002FCYEvhX+VHIOS8cHICBgMvyNfJ6XFDIX\u002FuvPydc4zK4j\u002FOMADB87QZ1m7YL40MD86SHwbUquxm2g34XAeiTGrLlAFbbw9XuWMKWs7n6fWF+JiSkMZcgrZl2lIk8E7fE43GwVECGO\u002Faf+E5UVlmh2K0yXWpFJa\u002FhN6AXrQ2vwufaCcxqCZfOHwPzApxgj\u002FprH5w0svDEEAX3UXdRHe4ymu2SAcwxmjh4pX9xeryzGUWd\u002FbFhoBHB1p9Id6ce8dP00eF39AX5C98CxGBN4GM38FmHjO+4wL0kL9Q36xh8dE3\u002FAZNG330j4fnEOngungWhGp6ctfBYuRYBbIr4JeBVe\u002FYbC6+XlONVjHsSXGDqC95E1g8c7SxHU5za+mTwWXs+S7pFz8d3tXgha5a+JxSXiXByppgvWb+Sr8NGkSQafRZHEPXf5xWB6OhoXsyIt1dcabqMBc6tCW7fpLWMiPUJcP1lYZ0Yx0AZNC8ulzmlXd9SBfqi6Lz2pppy7NZo1s5V1uLRoIp9LdxDzvxILBreFnWbY1g+0he+clQgyiP0X6BMvzvxbUzEF4YFzsSZevSihitLv4kWgWEVbNQbs6HlefJ0hyNn3LWDom8CTgwB7igOYU8RYYVJKva3h69tWlq3wpxI0IXxBmxlcHIzMvXkTen9kr06NzEnOyG7SFgGrFmFyz5aaF\u002FdmsHbxwOTF9PvraEReVN0H1i07P4pHnFqhxM\u002FlTBqioyBoJyd0daM5ELYqKCnKq8dxZBAivxkCRx1F5h5TEf7btwjUeRyx7u6HNdu3ImL7ekTs\u002FgkhM3rBd9ZW\u002Fb7mLeEbuFJuD\u002F9JIxc4AC4Fc0QE\u002Fs1WrJE\u002FStcxiOLqdWQe8EDAivWI3LkeYaE\u002F0Zl+SCPbwtoEmq14HeYuA7BgLfUJo77bf0LE2mnwdaGLXfTURdDQ\u002F51kY3BLeM3QHSetmH7bStiIzrrJoJ4wjPxtKtQPcCRnYgWPCUEIJ+zCf\u002FoW4Tu3InyFHzxsqE3e1f0jSbduUmNV3NiKqU9Lw39oW+yKtFRfazTrAPhuB0R8WfaPDtYtgIe8AM\u002FZkGPQb\u002FwLuDxLDffatWPTfN4oxDv70zVGuM7xgPby8BA4\u002F7YV6jGTaXFtCjxm0CO96EOLhDWirIurqJexJl3fiOvYDB7vfouInT9hw+jWotVIMuKPkDK3h9fbixBG17mYg\u002FCNixDwtH2Bf0DRfi5aH3cHwc\u002FFTGi5\u002FyRWxYKATU0hf0onSFv75UZJWo3gYjd4EcQYQvy0GNhj9DeEEeEXqLkoPWaoy8XirbGpL0d6VhAPEL6BRp7KHAfPQYh4f2UsLRhQyDM2dH0GLpV\u002FB5EUTw9fPY1eZltpLIpTBWBt0hTu7s6wEupKSoKg3R9BiwIuKUm49G2K0otWjKS5lRXM7zUIEzNYNy2F3P24RKs5O5vS\u002Fwiyo4MxZuxiRIhvZiytaFWk6Xv+LE7TtHVsa1\u002FUC63\u002FRVsqoEZgY6tZMVSAOiMqjh6gkFRFrEi1BD2ZwhcivXIMGLIJ6DoJaN4ZEKs+8fWGaBNJ\u002FDUhasZmbq6Z52p0x8K6ITRLgGr0onJMm2vvqJWjvk5oVdSJUVTiIMy7Po2u2Qcxa9JyhMUly7HcJHpJGTh7M5I6+8GvuMeoSvSpUlVrvhv26vW4zoqvUi2y8mIQsLZpBOti2ri67iPA5HyvORbxre\u002Fo8bQtvaycPEGO5Q6f8gOSPKYh7NNyxsLvZbuS242pV+7\u002FHXEPjsAYI4+cxuS5jhFgBCoHASbn0uBq1Ra+M0S8d6schxNx6+C3PVDwl4yl0VFLZOwGTkPI6jHQ\u002F+C\u002FljjPbjICdQgBJuc6NJk8FEaAEag7CDA5l2YuWYYRYAQYgSpGgMm5igFnc4wAI8AIlAaBGkPOYb8dRm6uqjQ+swwjwAgwAnUegQom5\u002FvD688T\u002FyI3Lx8Rf56U\u002F03w+9PCvRgBRoARqDsIVDs5C2K+m5mNoUOHwqaJLfZFnWCCrjvXF4+EEWAE7hOBIuQsNbCDZNoQ2Vd0\u002F821+9R+j25aYu7du7cs2a1bNyZoGQk+MAKMQHUhUJV2Bc8KvhW8a2i3CDlbtn8RkkVj3DkwCzfXdq+0FHlwD8SKWUvMWse0BL034iCur+tVafYrc2ysu\u002FKuG8aWsa1L14DgWcG3gne1HKg9FyFnybwRbEf9BsvH34HlY\u002F6Vkv5ptwJZFk4wJGatU4Kgm9i74ITz57B47K1K8aGyxsZ6K+eaYVwZ1zp5DRDPCr4VvKvlP+25CDmLBiHYsMsEWHn8X4Wn04pnkalqWCwxC\u002FsiyQRt54A\u002F07vC8omZFe5HZYyNdVb89cKY1mBMK4Ef6tt8C54VfCs4zzAZJWdDoYoq\u002F\u002Fnnn7h79+49iVlrTxC0jY0N9u3bRy8J87XVfGYEGAFGoM4jUGXkXFZi1iLPBK1Fgs+MACNQnxAwSs5XrlzBtm3bsG7dugpJ4eHhZVoxG06AlqB3795dIf5U1LhYT8VcH3UfR8apoud4G\u002FGT4ClDrqhLZaPk\u002FNdff0EQ4rhx41ARydvbu9ShjOLAFf4MGDCgQvypiDGxjoq5NhhHxvF+rgHBB4KniuOLulBvlJzv3LkDJyfxf3isC0PkMTACjEBdQ0Dwk+CpujYu3fEYJWddAc4zAlWIAJtiBBgBDQJMzhog+MQIMAKMQE1CgMm5Js0G+8IIMAKMgAYBJmcNELXtxP4yAoxA3UZA8eOPP8Iw1e0h8+gYAUagriBgyF11qax44YUXYJjqysTxOBgBRqBuI2DIXXWpXPfDGnX72uTRMQKMQB1FgMm5jk4sD4sRYARqNwJMzrV7\u002Fth7RoARqKMI6JBzHR0hD4sRYAQYgVqIAJNzLZw0dpkRYATqPgJMznV\u002FjnmEjEC9QaAuDZTJuS7NJo+FEWAE6gwCTM51Zip5IIwAI1CXEGByrkuzyWNhBEqLQH2Wy07C0ah4pFUUBhWtT+NXjSLnfJUKt9My8O\u002FV\u002F+R0Kfk\u002FjZvVf7qVloULyXdkv\u002F69morzV1OQcudu9TvGHjACjECZEEjaPAuTA\u002FzwTXSZuhUrrNb3Hjb8U6xI0YZDgfD0DERU0ZaCmhpFzlk5eVix\u002FxSemBeGHh\u002F+DJ+FYQWOVndm7e\u002F\u002FoNf8X9AjUKRdeHrOZnz\u002F6+HqdovtMwKMQBkRcBwSiKCPlsGvaxk7FiMu6wv6HGMeKUbgPqsVcVfTkJ1X2Dv7trKwUMU5Fdm7m6vCrbvZlLKQkpFDNdW7J964g8WbIvHzkYtIy8zBKM82eG9QR7zj8zieaN+qep1j61WAAJuoyQhkpymhVCqRlq3jZXYaks5GIepskqY+G2lCJkMjY94Mrp1d0MhEU9Y9ZaSRPuJE3bo80Z\u002FqdHgSEHUau0KfazOY6\u002FYRedJV4IfWtqgvkjS6DGQUk0Z7w8t3IaLkAEwSQt\u002FxKdK1SivyVTDJBUzyVMgxz6xS08aMXb+TiS\u002F3x+HQP9dgaiphtIcz3un3KCYN6ITH2zob68J1jECdRCD9nwjsOvAP0o2NLi0Wv9GT5FU9AjMmWLF1\u002FgN84Lf4KLI0RKvcEwifZ7wxfMIHCJrhB+9nfBCwYwM+9\u002FHBpC1JauPRn8PH53McVZf0j3HfYLTPTOzWWaNm7wuEt483Avfp3AGUuzHT5w1sSKDuRfSl4fQqf3iRH2PeDULQu2PIDy\u002F4rzpdTJz7qL5\u002FpFLsivC9G+BvE4aAL0T0wxGj10aK+gpN+ZmpyAx5BZnfD0LW98\u002FRWZ0yqHzll0nIykwpsCfR8lmb\u002FkuXMPCjEHhTeENOn\u002FyI\u002Fp9sQHZu4RWw+tdYDFy0F88uCMf4Fdvw391M7DmRhGEL9+L5wB\u002Fx5mfrcOO2fOeRbVy+eQf9Pw7DgI+2ke6tdKb0cSieX\u002Fg\u002FbP3tL4i4txBMupGK8fN\u002FwqRv9kDEm3PoZpGWmY0Z3+7Eu8s3IzM7B6YmCmRk52L5jkgM\u002FvAH9J8XSmkrfOaHY\u002FnOM0INJ0agziBg1aI5zG7GYNfeWH2CFsS8+xRumzVGYw1JVtWg4ztMxtIPvWEn7J4Igt8H4bB7MRjhe8MRsi0ckWEL0XYblUvrUAcv9LM+iqiYQiI+GhUBOzs7ROyLoPWyWlF2TBSOtqCF7SPqsu5RuWMm\u002FL\u002FPxphV4YjYGYKQnRGIWO+H7O\u002F9MXOHDuvrdjKSV8DEBX4rwxH2dgUFYAyMqDL\u002FgyojBYrrx2B+7U+YX6VE56xbh6FK2g9F\u002FB9QpSVDlaN9uWYBSAqoICEnX8KRxDs4fuk6Tly6gUNnUhFxKgXKO1n4LyNbJtLTN7KwP+4m9p25hmPn4nHjvwzE0YvE3\u002F69jp3\u002F\u002FIc9CSqkZeUiJy8fqXezcOVWOvafTcHhC6n490ICTicocfS8EuGxdxFzLQu3aKWcQ+SfkZOPI\u002FQC8MLVdOSpJPIJyFXl4rTyLo5ez5BvEIKglXcy8NeVDBplEbkAABAASURBVOw\u002Fk4Fj\u002F95BTPJlxCbcwL+3UunlZiayicRRPzYeZV1HwNoNz\u002FbriCa3TxUStJaYm3TEgGfcYFXFGKxZNhouJmqjUdtDoewcgKAJHWCtqUOTDvCf6QdHtci9jyZd4eVtjYgozbo6Lwq797hizNs+cDwUiaOadaEgbMe+XnAtojEJ4aFH4fjiLPi3ty5oNW\u002Fth1kvOuLotnBo1u8FbcVlFAt\u002FiEDcXXPYNTEvTqZc9Vk7JkC18x2Y9l0IxcgQSC+EQkHJ0mcjTOx64YHbF2ES5o+cqK\u002FJjgSVykQmZkHQVhYKCrN4Y8vb3vhx0rPoYG8PKa8hRq84hCnrj9LqNQ8qBaCS8qFCPs5n2GNc8FF8teccMnKzkaswR46JFbVJuHwzFa9+vRvvrjkMK5M8fDa6K74PeB4\u002FvOON6RRDVuVbYMORKxi1fC\u002F+iktAc9uGCH67Hxa91BPWZubCHTRsYIpPx\u002FTCyvH90LhhA+w6fAZ+X+3Gb39fk9uW+z+JkLeH4Lt3noZTUzO8tCQSf8VeAm+MQJ1BQJeg90QgXKyYq4mYBaZaYgZRXvx5wMWjK+xEg256pCM66Jbvke\u002FawxMgIj4t5E5HIrKFJ7r29YSHJeXVlYg8ZA0PD1chYZAScO4f4OaOWRjuO1wvBYiwytlzSDDoUVxRgSPL4O\u002Fji1l7lMXJlKs+r6Ej8m1aQfGgB+DytDo5Pw0zpx4ws2wKRX46VFePIvcmISssSUC+AsijZGWiQq9HndCz3YN48tGWaGxlTm35OHQ2HkcvXkZuvgog6qUDQP0kUwvYW0p47EFrDO36IEZ0a4kBne3RyNIcd+gl45+0wj5+4T+YE2l3fMgWPdq7wLNdS7RraYc8KJBAq+J9\u002F9zA1bsZsDQ3Q3fXlmjv0hSwsBLq0cDEFI85O8C9tSO1m+IKvSw8fPY6km7fRY4iD9dpZZ6TrYCnmyPcnWzQxKYhFOYW4I0RqFMICIJ+0hlmt5KRYu6Mp6phxVwcntn0Oy+urdT1Hv3gnXEKp64AcVFRaNzHC65E7\u002F0GAFFRccDZSEShH\u002Fp1Ll6ja39\u002FTJo4SS8FzFiABR+NIV1F+1mYFK1TzFwSgjUTGiFivWa5nRFVVKocNVbe82Du\u002FTFg0UhPi4R8wOSOvPI1VeXAhEIGWgEVEbNgQ0mEE7SV4iwBoipPUiGfEpVELSVB0sBDFin44qXHEfz6U1j1ek\u002F5\u002FPmYJ2BrLQhSggrmyJNMkEspXyJl1FPsuZIZVKRPUuXTytyUdFMb7aJNBRVyTBuQKQkKMqOphrzRKh+UJJWK3gpLmL7xL8zZFAUThYSe7Vth2evu6PJIC1lU98B5RqBWIyBCGX8kIKepPWyzE\u002FBHcS8Jq2CQEbe1RhzR8TFrJO2jSIAm9KBtQUwkIgsKpciYdIXX03GIpLhyxL7\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\u002F8Atk3zlP\u002FCvIT8cCsZ+CqhQyE5rpNIA4XALEUZAzrbZBmyRCG4KgKZ8nKYg8hQwVjOxidaxS5CA7Pxsr9sYicHM0PvnxCHZGXUBLKws40Qrb0cocjSVTEBdrNJAzyEI+hT3EfQGSpppOvbu2QdB4Lwzu1AJ21g3QwEyBxDvZeHPtH\u002Fj293NQ\u002FneXCLv6v9UmV3lnBMqPgC4xP+MGK6HR2k1+SVhdBD35gXAEjF2oJujmPghaG4COl7\u002FB5Oe94PmUF3wXnYLnFwvgLXwtQzLv6QWvK0n6K2STrvDsmYSkq97oR1HaYtXRS8mNX48BNk+Gj5cnhB9jvkyC18I1mOlRlJqFHscRyxA0whz7PxgDr6c84TVyIRTheyMppEF3HGtZBBX9KZ3yp0nI\u002FPElKDKVyLNsBtNRYTB9KRzmL66HmYM7JJUO2wkXqCiqBJFCXkKLysJEzfp9RIW2WXTU5o2dBeNKJjA3t8Cq8X3w2+xhCJ\u002FjS+eh2DfreeyfOQT7p\u002FdHTzcXKIjoobNJKpBd6C+dqWhuaoLJwzyxa0ZfNCdih9QAObn5CP3zXwyaF4Lf\u002F75AUrwzArUfgfTLSUg39vJPS9AZ13FT+9FVFQ139LeRiNw2Ex4yfwHmrX2x4KcIRO4NR1h4BCJ+WgDf1l4IjIzEmhcdUerN0hsLqE\u002F4e7orZHN4LyR7vwfCw0RHU89AREZSnU6VdefRCNoWiYjwMNmPyPA1CHjarlDCsI+JNTzeXoPw3yMQvpP8jwiBwtqyUL4ycta3\u002F4JF6jFkEnFmN2gBycYZiqZtoLB1hrlpEyBffSeh5gLz+TRw9So1u6BOnRGrWGJJWr5qOVnuJ0hXVKtMAblCLa17FM2QwyRWMDO1hkMTKzziaIvWTurUxqkJ7G3MYWEGQA6DyD2ooN5NyLRpHsgyCrbUu3eRdDsV5rRifsShMR5\u002FIBeONo0h5Uq4c0eBk6mmUGZkFMhzhhGozQhYtXsWQ7QrZsOBCILu\u002FyScGxo2VFPZ0pqeZtXcUk0eyGbNre3K6Ic5rDVfzolgLCpzU6ksIBhNAmAiPsOgs7wL7pOIS03ykEdkLKIYcr04iDaRREdRLkjEkBRggKiX2Ru0kRKIYVASWZGo1nBXKSiebJpBL\u002FWyIEnZdCam1RESf3yydW8UvD78Efv+vgwRLdFpRh7pFV+QyG5pGjb+fhB9Pl2On09cgFUDM3w7fRS2TelBulXkUT4U+Tm02qaO4I0RYARqAgLZt+MRdZjesZkQL1WNQ\u002FdthRjtvvuWqmOaeW+kNX4IpjCHRWYaVHdvIv9uMvIzlMgj8so3y0MueVHA2yrQypMOxJ2qPIM7nwhzSHkQIQdJok4QmyA\u002FylO4QpKoH0QS9frJ3CIP9s2voLV5MmASj7tp6Ui+naFOqXdx\u002Fb80JFJ\u002FCykFZvRiVL833UTIhOyjVNjSgNjaMsOUdOXj5p0spOWoQO8FIW42lg1UaE+2bPiFYCFgnGMEqhWBJITNfw9BUebwXegPj2r15d7GiXLuLVQeieZvBqHhq1HIa\u002FwIpHQl0jY8iZS1bri71gP5l4+Ralvkm1kh38QcgvfMTVSwsjCBlbkpLHWITW6j+G4DcxNYmhPRm5lDRDMamAANSa4hyTegvgpRiaJbewcnnJg7F7s+eBm2KWYYuuwYXN\u002F9Ba5Tf6bzFnSY8TmaZOTj9Jfvo1+XtjBRCIuAqYkClqbCJ1MKeZgW1AsLfgO9EfXpuzgXn4RH3t2KR6b9iL6f7UJjK0u89mwnHP56GgY8YfyDG9GfEyPACFQlAo7wDQpBSGgwAnrqxH+r0oUy2FKUQfa+RRVmjWDR52OYDvgSVs98A5ung9HAezlMBn4Jk37BMPVeiwZd\u002FGFuIuGFrvb432vdsfr17lji16PApoLIMuC5zgh+\u002FWlK3TB\u002F2BOwMDXFuCcc8L9XuuC7V9zx6QvdiNSJrQt6Fc00b9IQS\u002F298PX4bpQexzd0XvWqB9aNfg79urvJq3LdXi1tG+ObMV3IRg8se7EnHmraSLeZ4tcmGN27HVa\u002F9hhWv9QTq1\u002FuiVV+T+DFHi56clxgBBiBkhHgVn0EqoScTUzNYfHwMzBt7wtTN20aTvnhMKOyhdtgmDt1ggmtUts6O2BkT1e80PMRPNetNbSbglbEfTq2xAueD2NUT2f06\u002FwQzE0V6NDGCUM9HpH79KIVbwMLc20Xo+fGjazwXK+uGOPRipILRnm6YOSTbTCgV3e0dmkpr8Z1Oz7QxBqDerTDC0+64vnHH0KzRha6zeSDCdzbtCQd7UnmYTkN93BF1zb24I0RYAQYgftFQHG\u002FHbkfI8AIMAKMQOUhwORcediyZkagchBgrfUCASbnejHNPEhGgBGobQgwOde2GWN\u002FGQFGoF4gwORcL6a5vg6Sx80I1F4EFD\u002F++CMMU+0dDnvOCDAC9QkBQ+6qS2XFCy+8AMNUnyaXx8oIMAK1FwFD7qpLZQ5r1N7rsiI9Z12MACNQwxBgcq5hE8LuMAKMACMgEGByFihwYgQYAUaghiFQ4eR85coVbNu2DevWrauTqa6NS8yVmLOyXJdCXvSra1jU1fGIuRJzVpY5ZtnqR6DCyfmvv\u002F5Ct27dMG7cOE61AAMxV2LOynIpCnnRj+e4dlzjYq7EnJVljlm2+hGocHK+c+cOnJycqn9k7EGpEBBzJeasVMIaISEv+mmKfKrhCIi5EnNWqW5mpyE+JgLhPyzFwkULsfSHcETExCMtu1Kt1mnlFU7OBWhxhhFgBOo+ArdPI3SeH7yf8caYSbMQuHwjwnaEYePyQMyaNEau9\u002Fs8AklM0mW+FpicywwZd2AEGAGBQFrMUox53h9Bv8ajWd\u002FJWPBtCML3RiIyktLecIR8uwCT+zZD\u002FJZZGO7tj+C\u002F00Q3TqVEgMm5lECxGCPACBQikHYoEKMnbUR8E2\u002FM\u002FCkcG+aOhtejjij4H0ZbWsPxUS+MnrsB4T\u002FNhHeT01gzgYg8plYRdOGAqyHH5FwNoLNJRqBWI5AWjgUzw6F09sXS9YHwaan+H1xkX4lA8Ex\u002FDPcdjjFTFiJUs1I2b+mDwPVBRNDxCP3gc0QxP5dq+pmcSwUTCzECjIAagWxEffE5IuCKyYsC0NUa6i1hI\u002FxHz8KG8xbo0K0rXG7uRtB4PwT\u002Fo26GtQcCl\u002FnDVUnEvuq0ppJPJSFQteQcvxzPPdgCLUR6d5+eX9e2vodnHrGEJEmQzGzh7r8F13L1RIArW\u002FBen9awFDKUbLu9ji1XDGRwG1FLX4S7LekhGcmyNXw\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\u002FIBChFt54Y5CjvlSbthQQAc5d0FlR60uUqWTIXXWpXLUrZ6OwR2HnZmDg6GFoAp3tqT4Yhp3Y97u6LmrPFsDnRQzTFTLtgz5DgZ17NCGSa\u002Fuw87QDxgzrou6kOTr0fQ7trpEucV2hdPY0Xfl0Xwhk4N\u002Ftn2PW7Pn4csMv2LxqIeUXIeT0HQNtuUj4bTk+mP0B5q\u002FciN0\u002FLsf82bMwf00kbpVE5gZaalWxljt7NT5eHoGFwYpYrpQPSoRN80Xgia5YsC4QHtqYtNxGhxYucAFvpUGgBpBzClJo4dvEuoG+v6YtYEtVF6+owxEpt4VQE1CVnlyLZlQTfxWyVNptXIUtbHUJXEg3cUALnMFFOT5dOnuiG6f7Q+DWgWAE\u002F3EHLkPew4KPPsScDxdgwZReuPV7NG7pqMz463t8E34dzsPn4FOt3HuDYH9xG7786ayOJGdrCgItXFxkV7Ly5FPRw9lQrI3Khvd7gfAy\u002FB0KaeVNKMWZ0z0RqAHkXJyPDmj1MHD1dslvDhwebAXcuI0SpRxawAGZSEkpzpaoL509IcmpJASu48jhRJg+Nhr+TzaHqUbUtLknxg2kCdWUges4uJcImORefbxRQa1WLiPmICJLnNSCLpypQgQcWwhyPo047VcYhrZNWqDrYH\u002F06wDj25U4nKOWtq0Nwh1Ux7s+AjWYnK\u002Fh4r9AiyaW+h4blK5dvgg80AQlSl0TK+sGsLVFCVvp7JWggJtkBBKRSEujh10flUu6B0tnZzQtqLiXXDwSEgqEOVNDEDB390BXJCF872njHj3ig5kz\u002FOBhZ7z56J7dSDPxgsdjxtu5thCBGkDOtnL44nZaZqFXIpd7VQ53tGrpIEqwbdIAuH2b1r9yseBwVXz14dICspR1E7QAhS1uFzSrM7ev4SraoVVLUSydPSHJ6f4RyM0p3bK3eDlLWNKU378H3LNSELDrhzH9rZG06RuEXTdi4e+l8PH0QuABI292E9Zg6RbxGZ4vvEpcTYE3QqAGkLMHBo6gl3qbt0CPnn\u002Ffhy0YiD5PkZe0e\u002FQdBoSFguaWSpo9dx\u002F2baWXiX37qCsc+mBgh2vYsOOMuqw5XtvzC844kC4XUVE6e0KS0\u002F0g8DAebgn8e\u002FIYDOn51umzuFWgsni568eO4ZbCCc4PFQhzpsYgYA6PCZNp9XwUC2esQXy2gWM2jnBp4YhG6j8aLGxMi0LgpGDE0ar5vQn6n+EVCnFOF4EaQM5Erv4T0WTri+jz7k6cuXYNZ3bNxjPDlqPB5NkYY61xd8AkTGyyBS\u002F2fQ87T1\u002FDtdM7MXugL5Y3mIjZI7RLrFZ48e0+uDi\u002FD3y\u002FPoaL1y7i2Hevw\u002FPtKPSZNwnabzgGlsaexmwtONUwFxuhl3cXWJ7fhs+\u002Fj0Ziei6Qm4HEP7\u002FH8n2JOr4Wyi3fdEwtl30L\u002F+7\u002FFssP3ELzPoPQpUZcnTouc1aNQHMfLFzoDbuzwRjzchCidJ9UW\u002FpiaegGBHjosPP1CCwcH4BwpR28F86Ct7VaDR9LRqBmXP49l+HMlteQ+d1zcGvRAm6DlyNlRCjOfOFR6L2pB5adCsVruf\u002FDcx1boEXH57A8xRehp5bBw7RQzGF8KCI\u002F9cSxd93RukVruL+1D10+jUToeDnwoRYsjT21JB\u002FvB4FHR+O9sd1hGReCLz+chWmzPsDy3xti6Eu9dGLOpJjkZrzxDBr\u002Fs1ktN3sRgvfeQpuh72GKd3MS4L2mImDdMxAbg3zhciUUAT4+mPxVGOKupqFgIZ2XjbQLRxH6uR+8fWch7IoLfJdtRGBP65o6pBrnV7WQ88DvVVB9P1APDIehqxGTQvUqSjkpiAkeBgcd0pWFWw7D6iMpUAkZSilHVmNYS7lF59AEHu+H4kIG6SEZVcYFhL7vAcOvekplD7zdLwKNOg3Hex99igUfzMEccX5vODo8OggzPv0Urz5WqNWyTT\u002F4z1mATz8iuQ\u002FE+T289ERzGE59YQ\u002FO1RQErD0CsCEsGJN7WuDUpoXw8\u002FWGl6cnPEV6ygveYycjaEs8GvecjOAwWk27W9cU12uFH9VCztWFDNutegRMrRoVjT8ac8Oc5KyYko1BU6PrmnTA6IUhiNgbhjVBAfAb7AMfkUZNRmDQGoTtjUDIwtHoYLg6Am\u002F3QoDJ+V4IcTsjwAjcGwFLO7h6+MJ\u002FxkzMFOnt0fD2cIWdJXi7TwSYnO8TOO7GCDACjEBlImCcnCvTIutmBBgBRoARuCcCTM73hIgFGAFGgBGoegSYnKsec7bICDAClY9ArbfA5Fzrp5AHwAgwAnURgQon50aNGiExMbEuYlUnxyTmSsxZWQYn5EW\u002FsvRh2epDQMyVmLPq84At3w8CFU7Ojz\u002F+OI4cOYJ169ZxqgUYiLkSc1aWi0fIi348x7XjGhdzJeasuDnm+pqJQIWTc8uWLfH8889j3LhxnGoBBmKuxJyV5fIU8qIfz3HtuMbFXIk5K8scs2z1I1Dh5Fz9Q2IPGAFGgBGo\u002FQgwOdf+OeQRVBUCbIcRqEIEmJyrEGw2xQgwAoxAaRFgci4tUizHCDACjEAVIsDkXIVg1x9TPFJGgBEoLwJMzuVFkPszAowAI1AJCDA5VwKorJIRYAQYgfIiwORcXgTL1597MwKMACNgFAEmZ6OwcCUjwAgwAtWLAJNz9eLP1hkBRoARMIpArSFno95zJSPACDACdRQBJuc6OrE8LEaAEajdCDA51+75q1jvUxNw8qyyYnXWem25SI49iYT0GjIQnqMaMhH340bZ+tRPclaeR\u002FSRaJ10EudvZJUNuRotHYNNn3yCleFl+3e1Y3Zuwq7tuxCdXaMHV8HOJWLPyhKwStqPrWG7EHYgoYLt3p+6+jlH94dVbe9VP8n50hHs3xeJk\u002FGXcIlS7LF92LZmCYK+O4jE\u002FNo+pffvv\u002FuzQ9F7yAB0N79\u002FHXWup6MnBvQfAJ+nnWvE0HiOasQ0VIkT9ZOcZWgd4D5iOIZT8vOfgoC3esHuZhT2\u002FJEqtxYcstOReikW0bEJSC2yuM5Fekoq0uWVJuWvn8fJE+eRXESQ2rRypC8h9jxE8CArNRWpVK+X0nMLTMuZrFQk\u002F3sSJ\u002F9NNmJflgBIp1ZG7YumXnui9tSUdAjNuekJiKWnhthL6rJWRD43tkfbFtZyVveQlZqM8yfo6eJ6KrJKunmRr1o7Bf3zs+Qx6vfT4JGWbqRN3TM3nbDRwSI3vRgfZJskq4ejZmxymyavVqs+FlevbgXkdtIpz7cFmj3kjGZm1CjjmGqAgWYs8jVAMppdnlu5v6aC0E\u002FXXh+accljTNUK6eghOwmx0fI1V2Q+i50jMa+xSNDqk8dgZOxad2r2mb0jBOoxOdPodXerh+DUCEi+cl5Tm4uEiDVY8uUyrNwcjsjdm7ByySdYsjEKygKCOomw4JUI+ysWW1cEYdm6MOzbF4I1K5dgydr9SCj4warltu7bg5Wkb1PYESQgEQc3rsRK6q+XdpzU2E9H3M6V+GTJSqwJ24d9YWuwkuyv3BkH3fCn8vB62cc1W\u002Fdg38\u002FrsezLJVhzIJmoQKNGnP4OIzubsW37MgStCEF41O8I20j5JSGI0VGWeGAjVm6kpwfRR6T0OOwK\u002FgRLVq7BtgP0dLF2JZYErcSuOJ1OQk6bzu\u002FD6uCNiEzRVhDPRZNOGuPGaC0JUVtKJDYGr8PBpL8Rtnol1h0Utyqq1+75sdi2ciU2H0mlmnTEbKanmmU6PnxV6LfsM+nXwzA4DCepp7pNnadiwV5cvSyQHoNNK2hefjyI5FxRo567sL8pn34Um4NXY+dZymv3C7uwiuyvCtdeN6IhFjtpXGHHNWO+EYX1S4Kw7LsQ7DkQhvV0rSxZexB7tpGdArzVdjaHbcUyukZCfovE779sovwShBwrxFv2vaAP2UrXztEm7PojHCHBS\u002FDJiq3Y\u002F6vAvejYqQfvtQQBJmftROXTSol+AzZ29nJN+tFNCPlTCYc+EzA9YAqmTJ2OgJd7odm1g1izPVaW0R4S6EeR\u002FpgfAnTlbkUjJDQGmp+nLJr4dwKcn3sdU94fBXc4oe+E6Zg+XZ2mDGwDU\u002FrPtbO7LKskotxKhOA2dBKmT9XYH90J+HsrNh7QkFnsVqw5kIgG7YZiQkAApkwJwHT\u002FgbA7cxKJshbdQzIS7nqq5d4muQl94aw6jz1bovV8LOyhxMEft+JkvhuGTqKxvz0FAe8HYFRH4OT2jTDkU7nfo23hbKrEhXOFo\u002F77YjJMzU2RfK4Qi6xzF6C0dIara3e4tzaF8nQ03axkDfIh60gMzuc7odMTdsCFfTh4wRRuIzQ+BIxFpwbk944YWdbJm+ZHg+H0twegjTlg6tqJ8JWby3bIp\u002Fjzuj1IkNqg7zgfuFoZdLdtjzZ2uUi4UEjEif8mIo\u002FGl3UhFgW11J6Qa482nSwAutFsXU83vAZuGErzHSBwDJiAgXaxOHnFQD8Vky9lwdNfO9YJ6NsyD+d\u002F24roDGossivVc5TuhF4vByBginqO\u002FB5LR8zZ1CLSXFG7EFDULncr0ts0JNLjfTSlqHAiuZVhOK9wRvcnnchIIiKPEL09PACjutpQWb2bOnhghKcTcuOiEaXzYzFt7Y2xnvZErQZyl2Lwp84q0qbjAAxws4OFIeoZtGr67TzgOgBD3YSORMScUcKiXV\u002F46DCE6UMD0LedBZRnYpBMYjEn4pBr1x0jBrnCRqvTxhU+\u002FTvBkFcAO7h7u+vIuWOAux1w7RLOwciWFIPYGxZw89YlKVM49+8LNwslYo8JDwz6Kdzg5mKK5It0VxFN+TGIu2KDTh6usLiegL\u002FzRSXdX4iwLVq7oQ0V3bq6wSr9PGLjqSDvWTgRlwjT1u7obilXyIfc3Fz5DIUTBrwyARMGtleXC45ZOPnzHiJIVwwYIoNY0FK6DBHaj5sQk+GMvuOHw93KWC87dHrYDllXLmhufomIvZAKJw9P2Gck4kKSuo8g7CyHtnAX\u002FlM4KC7bDt1HEI7aS0lhA9dBA9DJiA27Ln3hriPn3r8b7OimcelftW69Y1IMYm+Yoo33WHg4mGqaTGHvOQJPOWqKfKq1CChqrefldjwNyfQy8BKlxNQ82Ln5wG8irWjlH0wylLTwsHcp+iO3eNAeNlDi2sVCB0qSSyogHaDJA4L4C\u002Fupc8ZIRW0\u002F658wLPlqRyBjsAAAEABJREFUiV4KE6vSVCWRQ6Lso1VLVxDFqlVpjy72aKbNF5ytYWMgaNPYmlZ2ufohEK18shKpyELcz\u002Fr2l3wVhjhaGKfeoJuXVlbn7NaaxpiUgFhRdzYBiZbOcO3RBs6KRCScFZUUF00yhXNrQc1UdumO9nbpiD0q9wCUkTiZZAVB2tQKtO4D70eBuK1BCFq2GiHh0TifZgUbG1qVygLqQ9apMOy5ALj2Gwo3hbquLMd0Cv3suWaPXmO114Dx3nauzrBJTcB5cdNNOY+EO05o3dkNrR9IRcI\u002FdNEQauevpMKOrh3hYeKN20AjJ7jaGepzhn2ROsDacJJsrWFNXbX3JsoW7vIc2aN1u8Iqdc4CTvY26iwfay0C93EZ19qxGjjuAO0LQfFS0MfLDfbm+iK5OcRC+lWakglMG2iydCpezhQWFiRQwl4Sqdi09oQnrcr0Uq\u002Fe6N2nG7TfDuTmZpagvbxNNmj9RFEfnvIiH7ppPTCw0dkVzvnJSEwCzl9IgIkLleGGtq2hDgeIR360RtuC+54dPDvS08iFGPnRXXnqPJR27dHdRavXCm5DKLQzZSyt9MnmlUiErP4S6ynkpJVAkScPdYtpGa5uE0srmObeROIVim2puxs\u002FOrqhjY0SSfEUTxfhmeZt0NnSBp3b2EEZH4usjFhcuGEH10465Jibi8qbpVxkFXeZgrfajEAZLt\u002FaPMyy+t4Gjg9AjpMa\u002FlQTT59HqsIBTgXkYVxOGZdAcvZwalWC7WJIBVDbT8+1Rvdu3XVSZ1inXsKlO3m0mnKi1ZEpsogQzmvCBQWW\u002FtY+dhfUlD3j4gg7pCPPWtc+5TtYI5WeNoRvRpUq2qO1g1hFnkRcfB60K2Q3FyfyNQ4xFxKR59KW6Lqwt0U3N7rZJCLuZByiTyvh1NGTbKvbs66cRPQRImwLJ7h59sXwV6dgbGcLJB6LgXrtnlVsOMPevhkpyUSWmETKaffUOwYV1NCgtQ9GdW5A8d112HUpl2qK253g+pAVEuNjcOKfZNi5uEHcf20ecYbN9fM4cTIRyXZt0N5W3d+ppT1MM+hJglb16hrNkWLR2jCIpqbsJxcxR8k4d8JwPErEXRKr+LKr5B41BwEmZ6NzYYNePVxheu0g1m0Vfx1GP9YsJc5HrMfmE6mw6fIU3HWQM731J77bHI0E8YmU+Awqcj3WHVHCpnNvvbipvikNqeQ746meTvInZfIndUIH1Pbx7y6sCY+FMpt65mchMXIzdh1NAB5wlgnBrRfFI2mltm3tHooP0\u002FKJZJSxe7Bmz3mQx9SpHLttL3i60uo3fA32xCrV+rISERWyCzFXADtnQUnG9Fug8yP2UJ46iPNZOitksaLOOI\u002FIs6lwal2wbFYrULijE70YTDwUhtisNnDvVqjbIjcR0fu2Iez3RPUnbORDXFI6xCOJeNzXPnk4e\u002FaCUyq91E0RKV3t78Ou9IIwGZE\u002F7UGsMhfik8MEmptd\u002F1JebVnv6OQ9Dn1dMnHyx9XYQ2PUa9QpOD\u002FqDJPLkYi+Zle4QhYr6kbk65ErsHlIJ9Tk1gvdHkhH7HY1juKTwqwbsdizNpxeeqJ8m62YI1Mk\u002F\u002F4dQo4kyJ90ik8lozdvRLQIu5RPO\u002FeuZgR0KKaaPalp5t2GYsJQd1hf3oVNy4LwyRKKdx5NQ0svP7z+rJOet069xsET0Wq5xcuw6Y+baNJ5KMZ568vpdcJNJAvCyE3A\u002Fm9XYmWwJmk\u002FpSP7rw\u002FpBMSGYfXiT\u002FDJZ0uwPioNzs\u002F6YXhHDXnZ9YLfC91hfycGYd8ukWVW\u002F5YM52G9QQEAfXP3UXIb8jqGtqcXeL+sRtAn5MOS9YhMd0bfscPRybJ4hRad28I+PR1ZuitkWlE7N09HOr1wc+1ctK+IMVvl5tJL0G76MWOXARj9rDPSxCeDn6l9iM50hc\u002FIXhCBg5tXbyKX\u002FkuIWF2IoeZTOlh2wvO+3dX4rKY5pLkJOWsHz0dFTxjZrCjUNR59W6YjZuPK4gmabi5tQGOxLVwhA05o3dIC6ekN0KaD7rzbyXHs7s1uIyZsNZbQGJasCUdyq6Ho3dKIC2WsEnM0wNUUCRGbsIyuE\u002FGpZIx5LwztWNwYy2iAxasNgfpJzl1GYfp0evFzD9itXPti7NvTMX3KBEyYFIDpARMwvBs9phr2U9jRj5riou9PwQT\u002FSQigs5+3K6wK5Nwxavp0jOpSUEEZJ71P6bSf1E0f7U5t6t3m0b7wmzIdAZN07He1UzdqjqYP9db38e2x6P1Qd9neBO3NobjxGtQ7eU\u002FA9Al9UUAt4qsCbz9MeT8Ak\u002FwnYNJU8mXCcLg\u002FoDFe3MnSA3403gBf3RWyBTxeJizFZ4TGrjpB5hTMaP9E0duKXdfhmPT+dEyZQDgQHtPfGgo3Dbiyz2SrAD85Xzi3uvjI\u002Fr86AB5DaJwF86+ehwKsQAQ9OgDT359AJC0GaGzu2sBHXBev9yaPhYw6tRk0ha4r6ueoLhcczZ3Rexy1vT+l4PoY6+WM7qOnY\u002FqEvnCSBY3ZEQ369fJ4C\u002FpQu8IGnWg84jNHMUdTAgIwgW7qrv0nkC+FOJAk77UMAWM\u002Fk1o2hCpw18IGNlam9zaksICNrRVKIYmybKZWpbBfWh\u002FLYrhA1hRWtjawMi+oqPBM7NkE5Dp2gqf+vUfPjoUN4aB5aNBrKE2B8KlM\u002F0vjAirp+lDbVs+RBf+i1XDUgSNPZR2YxFo\u002FhIxoelGYCyeKd9wv99Z6DHgAjIABAkzOBoCUoUiiDWBhaQGLSlxRkpE6vyv\u002FisVNKze9F4F1ftA8QEbgHggwOd8DoJKb3TD07SnyS7OS5bi1JATsnvLDlLd89F8EltSB2xiBeoCAoh6MkYfICDACjECtQ6BKyLnWocIOMwKMACNQzQgwOVfzBLB5RoARYASMIcDkbAwVrmMEGAFGQA+Bqi8wOWswz87Oxq1bt6BUKjlVAAYCS4GpBt4iJ9EmZBjvirneBJYC0yJAc0WtRYDJWTN1aWlpUKlUmhKfyouAwFJgWpwe0SZkimvn+rIhILAUmJatF0vXZASYnDWzIy5uTZZPFYRASZiW1FZB5uudmhqCab3DvbIGzORcWciyXkaAEWAEyoEAk3M5wOOujAAjwAhUFgJMzpWFLOtlBO6BADczAiUhwORcEjrcxggwAoxANSHA5FxNwLNZRoARYARKQoDJuSR0Krkt7cIRxN6sZCN1QX0ljoHnoBLBZdXlQoDJuVzwaTvn4FLMIRyKK\u002Fl\u002F3JZyWlfmCJa9ORtTvzmEHK2a8pyv7cDsl1\u002FGyyJ9c1xPU8ofwZj+ui\u002F69euHfoN8MXXpIaTk6YgcXkRti3BEp6o2ZnMuH8ehg+dR4izcjNWRqeA5wHEEC\u002FxFmr0D16Derm1+C\u002F3eDC0oq2v5yAiUjACTc8n4lLJViSOr5mP+lGU4lFFMl5s7MC+AZLb9qxHohjeC5mDxGz1hpqkp18nmMQx\u002FbTyebHYN11J16P70crw5bwdudR6PFWvXYsU0H1j9MR9vfhNbLnM1sbPycDDmf\u002FwWlh3UGb+eoynYsXAqyWyGehYqeA7gjGdoDnwfBa4pi\u002FNBzyEuMALFIsDkXCw099GQdwihe42v287vDIUhHVo\u002F2B4PWWns5KQhJSUN4iedk3YJxw8ewvF4dVkjUfLJ8iE81qsnutjrix3ZuQMpTwZg8eT+aOPggDa9\u002FPDRzMHI2R6K\u002FcXdSMiLtJSUAn\u002F0Ndb80qHtu2B0Fi5sR+hpff\u002F15kAz7jT1JODSCXrSOXEJclm\u002FWzElW8K3J7o\u002FrJ1UGN\u002FyciDjq3sTNS7JtfUYASbnCpx8B0cHxIZux3lDnRlHsHl7GqytdRuuYceMUZj2s+bh9+gyjBq1CMHfjMfQUVOx+H+LMfsNXwx6cTGOpOn2K0s+FtF\u002FAj179YSe6Q6d0Q1E\u002FgZEpdV8afM78B31JpadyEGFrOq1iqviTDcghzOh2H7B0FgOjoSEIU1vEq7pzwGOY9moUVi0Mhjjh47C1C9WYfH\u002FjYfvkFFYfPi+JwH6WxqOBI2D74v\u002Fh+1JWfpNXGIEdBBgctYBo7xZq36+GPzfRmwweKxO2bsB+5uPwZgn7mXhCH5PfRmbaFW7dm0ofv5pDnrn\u002FYrZX95vXDodd9IAswYGFGvSFI2Ira\u002FdLLq+TKP487TVl+D2xqeY42V7L4drXnvD\u002FvAdkIaNGw0wu7kLG\u002FbaY8yobvf0+cgft\u002FDyDz8jlMJAoTQXc7yAX+ctLj5kdU+NhQKXNk\u002FD7Aig\u002F9xP4deOJqGwiXOMgB4CCr1S\u002FSlUzkhNumPMK27Qf6w+j+2hseg5ejAeuqdVN4x5tSesTTSCNj3xxsuPAX8cgf4rPpRzawqH5iDiztLTk3U5FNPm7UfT11dg8bCH9NpqT8Ec3Ue\u002FDLeDodil8yWMHFbqNQaDH7z3SNzGvoGeNho5E2v0HO+HxyhkdaSYJw2N5D1Pt+Qb3y30nrsaU3swMd8TsHouwORcwReA7TO+6Ckeq+PUinMOb0bYf4Ph86TB6lXdbHC0R4tm+lW2trR6zdMnUX2J+yndwrXroNWzhU7n41j2fjAwYjE+HVFbiVkznGYD4NsrFqFhmgCTJqw0eFDPUoVp7JsR5hpV8snWDqImS\u002FcLF7mhDIfrmzFv3nG0n\u002Fk1ZjAxlwG4+ivK5FzRc2\u002FZE76DsrBxs3isTsGuzfvx0Ctj8Jh2NVzR9krUZ0UEDORkijdcOoJ5t2jVDDjokVBTNH0AuHT6DG6Vh4R0zFRf1gw9hwxG1uYNcihCDiu5vIwxnavPI1g3RdPGKfj7+L+gSFM1OsKmawsC9yTn2jKQmuSn28gxkB+rD29H6Jme8H1GrLuqw0M3dKc496E\u002F\u002FoQePZ8+gSPoicc66Pr0EF5Z+BF6JgZjWtAhpNV2gu5AMf524uuZI+qw0pAB8upXd8RVmm\u002F4DGZ85o+m4bMxbdMl6M1HlTrCxmoLAkzOlTFTmsfq5fM2ImsQhTksK8oIvelfOh7Tt1wqtcJuAwfD9uAiTFt9BJdSUnDpyBrMXrgDZkN80dvQL+tuMoG0ODgfrwcdqeUrPFsMGNITsStmY2PGYPiWKqxUGljLPgdareYP+uLTuf1x6\u002FvxeGdz6edQ25\u002FP9QsBJudKmW8z+bHaNs8NY0a6VaCFSzj2xyUcj4k1\u002Fh2vMUsdJuLruQOA8A8xftQojP8wDOlPzsHXbxTjFxHI4q9phRcxG68vqd0EbfakLwY3BtzG0pNMhYWV7mMOdObFusdUrJ7bG7dWv4WpZbjJ6qjgbJkRqJ0dmJwrZN4c4Pv1bqwY4VCorcNEbNq9GIN1XvB1m7Ybu6d108gY9OkxA7t3z4C2VSME6NW7wX8T6fiof7GP6Po21Fpsn5yIxT\u002F9TPqp78+hWDy5J2x1yUrPBvUhgl6xczc2TekGayrWlt1hxArs\u002FtoXBbNg4oaJhNfiQTphpR66OBvMAaE\u002FY\u002FduemFnOGJ6oiiov\u002FccGPphWLYmHzbt\u002FrkWfxFjiA+XK\u002FDxnNcAABAASURBVAMBJufKQJV1MgKMACNQTgSYnMsJIHdnBOoQAjyUGoQAk3MNmgx2hRFgBBgBLQJMzlok+MwIMAKMQA1CgMm5Bk0Gu1J7EGBPGYHKRoDJubIRZv2MACPACNwHAkzOGtAkSdLk+FRRCEhS8ZhKUvFtFWW\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\u002FMy7BinDoKzTnpUBVW4OoFKVZUwsywgwAoxArUegyshZdeUicgMnIP\u002FdkcDUYVBNHUn50cA7Y6B6dzjyA4YBU0ZS3hf572rzz0M1YwDylr6F7OgwgMi61iPOA2AE6g0CPNDyIFBl5Cw5tYLp0JeAB5sg3\u002FQuFFnJME1PRp7qPKSsSzDNvIxc1UXKX4Npxg1I2UlQZCRDlXIdeaeioFo1B9mzn0deRChwNx28MQKMACNQlxGoMnKGQgGpWx8o3v4aipfnQnrcCyqLfJioKGqhkJBH7QqVKSSYIt+sAdCiNfLcn0Ful2ehav4ooKC62zeQ99MS5G1cCuRk33Nebt68iWPHjmHv3r04cOAAjh8\u002FjsTEJOTkUKhE01ulUkHIXb16FSWlGzduyD1E3+TkZFy7dq0gpacXvVkIvdevXy+QEfLZ2Wqfs7KycPv2baSkpBhNqampyM3Nle1pD1qbok1bp3sWOoUNIWfY97\u002F\u002F\u002FsPp06exf\u002F9+7Nu3D0ePHkVCQgIyMzMLVAh\u002FhT8Cg1u3biE\u002FP7+gTZvJy8uDwEHYMTZmrRyfGQFGoPwIKMqvwkAD\u002FYDzky8jPzEOqitxwCVt+kfOK5TXAIeHoRoyAbmunaEgciRGhkpSwCTXElLTdpACN0D6OASmEz+DxVuUPt4EswmfAA2aEimnIy8qFDk\u002F\u002FY9C0cTsBuZFMS0tDe+++y7s7e3h7u6OZ599Fl5eXujSpQtatmyFjh0fw\u002Fbt24WoTFADBgyAo6NjialXr16y\u002FKlTp9C6dWu0aNGiIM2ePVtu0z0IgmvVqlWBjJD\u002F888\u002FZZH169fLtpo2bQpjqUmTJnjssccgbiZyBzq0a9dO1jVjxgwqFd3FDUjYeOSRR3Du3DlZQNwMvv76azRv3pzG3BF9+vTBM888g8cffxwuLi546KGHsHTpUvlGIGT9\u002FPxkv0aOHAnhPwy2K1euQODg7OyM\u002F\u002F3vfwatXCwHAtyVESiCQMWTM73wU+0IRv68UVB9MAz4cLA6zX0BCPSF6sMhlIYi98PhkOKOEClLkFQmMMlvALh6QDX9c0iOzrKj+dvWID+gP\u002FK\u002F+xCwagzz\u002F\u002FsfFM5ukBS0qjsehvwLp2U53YMglVdeeQVLliyBiYkJ7Ozs8OCDD8qkY2vbFObmpkReZ\u002FHqq6\u002FpdpPzFhYWaNKkidHUqFEjWUZ7UNBKX8iLckxMDMQqWeS16ccff8Tdu3dhZWWlrSo4S5Ik5yVJgqWlJaytrfWS0Pv333\u002FLJPrzzz\u002FLsmU9iJX0vHnzMGXKFPlJoQmNq2XLlnRzaolmzZqhYcOG8hPD22+\u002FLZ\u002FLqp\u002Fl6x8C6f9EYNeBf1D0OZGwSIvFb78extU8yvNeIQgoKkSLrhKrRlCMeBvo8RyRriAmM4iVcY5ZFvIpfKGisAWgoioVxKY+ShTWaAzVCxMgNWsuquWU39kT2Y8\u002FCxw7CFXwXKiSLkLR\u002FxXA0hTSf1eA04dBz9+yrPbwzz\u002F\u002FyI\u002FvKrIxc9ZM\u002FPLLL9ixYwfCwsLk\u002FK5dP2Pu3NlE2C21XQrOgwYNkmV37twJw\u002FTNN98UyImMINBu3bpBkiQImyKJepFEiGDVqlUii\u002F79+8tnY4fGjRvj448\u002FLmJr3bp1ECtlEUYQK1RBtMb6l1SnVCrlsYgV8ahRo+SxCxxEEoS\u002Fa9cuiDGJJwtJkkpSxW2MgIyAVYvmMLsZg117Y\u002FUJWhDz7lO4bdYYjU1kUT5UAAKKCtBRRIXU5AGYvjIf0rgPoLIisiUGlpBLZA3axOzpkwE1Q+rwBBSt2lJ74W7a+lE0eHE6pEm0mlblQLVpMa2c20FqYgeocilschaqnKzCDpQTMWFBSCATtra2EI\u002Fg4vFdPO67u3fB00\u002F3QmBgIHRDBtRN3oW8kHN1dYVhatOmjSyjPUiShL59+8qrcxGn1dV35swZWX8jWm2XRM5mZmbo0KEDnnrqKb00ZMgQORwjbIkngfuJ7+ZTzDgjI0OogPBDi4MYR+fOneHp6YnXX39djj+L8I8sqDkI\u002FERsWcSvdZOIzRvGszVdquzEhqoRAWs3PNuvI5rcPlVI0FpibtIRA55xg1U1ulfXTCsqdUBeA5D7zmfIe2IwTFRWkPIlSIKJ9YwqIEkZUHXqqFerW5AeeQyqtp2gyvyPVs\u002FxgGM75MMcef+lAHm5uqJwoViqWA3SwhlTp0xFmzaPUHjgCfj4DMaECRMwd+5cOc566dIlvX6isGnTJpJ9HIK8DNMUCg8IGd0kiFUkUSdW2uIsklili3PHjh3h5OQkskaTWBGLF3QiBq2bli9fDhEqEZ0cHBzkkIfIlyWJG83TTz8NEX4RK2RByiLmLm4Wr776Kv7v\u002F\u002F4Pn3\u002F+OU6ePFlEbWRkJLp27QoRM9dNPXv2xIULF4rIc0U9QkCXoPdEIFysmJmYK+UCUFSKVq1SWl2atXGHid985E1dgRzHRyGpP1jQSshnKbcB8i1s5LzRA+nJ7T0Ctzu7I7+ZAyQzK+Jecp1Cz\u002FRWUK+LIMO1a9di3NiXKb7cEGL1ePHieRw4EIE1a9ZgwYIFCAgIgHgJaLgiFS8Sk5KSYCyJFayeISoI4nvzzTcpBzmUIr6KEHFmQbiSJMmrX\u002FGSThYwchD2Fi9ejDfeeEMvTZ8+HWL1LfSLm4K5uTmNxVzWIEIdcsbgIFbKokr0EWcR6164cKH8lCDiy2I1fPnyZURFRWHjxo349NNPIV4uilCObkhG9BU2BG6GSXzdobUj5DjVUwQEQT\u002FpDLNbyUgxd8ZTvGKulAuBGK5S9OorNbeAafseMJ2\u002FAanj3oLK4SHA1EyWkWgNLNELQfNzcXK5uIPFI91g91oQTBwehCLpAkxV+VA0agLJRK1H20+ENR544AF8\u002F\u002F0aZGamITs7E4mJV7Bnzx4sW7YMzz33nEx0sbGx+PLLL7Xd5PPEiRPll3hCh2HasmWLLGN4GDt2LAQRCiIT5C+ITqwuBaF6eXnJYQ\u002FDPtqyIFLxlYhY1YoVvwhzCHIXMWvxRYXQ4+HhIYu3basO+cTFxdH9SCXXaQ9C\u002FsSJE3JRrJhFPDwvLw8NGjSA+JJE3AREOEKEJX7\u002F\u002FXesXr0a48aNg42NDQRhi5uB3FlzEE8N33\u002F\u002FPbZt26aXRBxd3Pw0YnyqrwiIUMYfCchpag\u002Fb7AT8UdxLwvqKTwWNW1FBekpUk0\u002Fhh\u002FybV5GfkgzrbgNhMjYQklNbKIhjJCkTMMkGToRBlXqjRD2iMT\u002FhFCTlZeqrgsLJBcS0orogCfJ677338MUXi+UVsPhiQxCg+JxOkO8PP\u002Fwgf5ImOoi4qjhrkyRJMpmKPoZJECmMbGJVKnSLJhE+ECQpPjkTL\u002FvEZ2eivrjUpEkTrFixQo77RkdHy6EGQeoiiRWt+LpC2\u002Fe119Rfl4iQg+gjVreiTRDzX3\u002F9RTej70VRjmGLz\u002FPESv+DDz7ARx99hLNnz8pt4ssVEZoQutbQU4Qc\u002FqEWETOnU8EuvuYQTxYi9q2bRIxdxK8LBDlT\u002FxAQxKwNZfT1gjfFoBvTS8LdTNAVfi1UCTnnbp8DfDgcqnm+yPtwGPJWTKWXeZqVcr4FvdxTQJV2E\u002Fm7iWDoRVZxo8zPykTmHzuQf\u002Fc2chvbIKedO6Aw0RMXj95bt26DWA126eIOseJ84okn5Jd3YjUqYsQXL16U+\u002Fj4+Mhn7UHEfUW76GOYBFlp5QzPAwcOpLi5JJPgV199RSv2TAhyFSt4Q1ndsiRJ8s1ArJjF6lt81ia+MRar508++UT+2gKabfTo0ejRo4f8WZz4htvNzQ29e\u002FeWY8PCN7FiFzeKESNGQKyeBXkfPHgQH374IZ588kmIF50ijuzt7Q2xGhflAwcOyNp9fX3lMx8YgRIR0CVmbShDhDiYoEuE7X4bq4SczccsgeT1MhSm1jBJ\u002Fw\u002FS3RQgj1bLsteCXCV6UaiCdGALVOEboLptsIKmEAauX4K04xuYEjlnKTKR\u002F2h3WLh2lzXoHhzoBdqAAf3lT+Vu3VLKn7kdoVXpb7\u002F9Jq9QkxITIWQ+oFWlIDcAMrFKkgTx13eC5Iyl+Ph4aDdJIn8pacudOnWSvx8Wq1jxIs\u002FExESOIWvbJUlCcStv6GwiHCE+nRMrcXGTEZ\u002FAifi10CsIfOnSpRA+i7iveEKIiIiQ\u002FwJS\u002FGWfi4sL3n\u002F\u002Ffbz44ovyeMS30\u002F369YO4yYiwhgiRCN9EeOfw4cPyiz2xCn755ZchbgrCDUlSj0uSJFE0miRJkvVLkmS0nSvrLgLpl5OQbuzln5agM67j5t26O\u002F6qHlmVkDNMTCE9\u002Fyrw5mfIGfAy8s0b0zgNftwqQJGVDmnrl8j9Zhpyf1wC7FwL7PgWWP8ZVCveh\u002FTr9zAnTpfatIe571RIpuqXZKSsYBehAPFXcaGhoRAxUrECFS++xGozMDAQYmX7008\u002FYebMmTLJiBCCyIuQREnpQ1qBCiPiszxBkiI99thjogpiFbtkyRL5u2GhQ9gV30CLRhGjFXUrV67Eww8\u002FLKrklesXX3yBRYsW4dFHH5XrtAfhj5D9msIdQkbEigU5i3ax8hWre0Hg4vto8WJTxJTFmDZv3ix\u002FiWJCNwYhK8hZ+LyN4sbfffcdgoKC5Pjz1KlT5bPQLUI8YhzCpqmpKd566y15DFOmTDH6hYgIi3xIGK5Yvly+SQjpCfBTAAAQAElEQVQ7nOoPAlbtnsUQ7YrZcNiCoPs\u002FCeeGhg1cvl8EqoachXdE0IqHH0MD3xkw\u002FSgUqqf6A6Z3kCuJlbOCJCQKb9CCOj8Hin+PQfrtO+Ru+wy5vwQh7+AG5Fz9B3fNJOS4PQ6L8asg2TlRH+O7WIGKz8bEXwpOmzYNCxYulMlJrJYnTpokP+YLGdFbkNnQoUMxfvz4EtPIkSOFOEQ89pVXXoFILi4ucp2ILw8bNqygv2jTrpRF\u002FFerW\u002FvlhvgDE\u002FFZn4j9ir9elJXoHMQLwjcmTICIkYswhFaXJEnyXzq+9NJLmDVrlvwp3Pz582U5QdxaOa0qQbgifCFW0+LmJGQFKYuzIOkBAwbI30ALeYGDsCV8FS9NG9DLRFGvmwThjyAcXqX4twj\u002F6LZxnhFgBCoWAcGKpdVYYXKSbXOYjV0AfPInTP0+AJ7whcq1N1TNiewsrGAi\u002FstXQJFvBpWJJfLsHJHRvidyfKfBbEIQJBu7CvOFFTECjAAjUBMRUFSbU7QKVDRuBjw5GHh1OvAWkfSkL6B4eynlvwD8P4E0\u002FhMo3lwCk4lL0Oi1+bB5dgRg3ajaXGbDjAAjwAhUFQLVR866I6R4p9TIBpJTa0iu7kCXp2k17Q3pCW+YdOwJkwfbQmFlAwoSgzdGgBFgBO4bgVrUsWaQcy0CjF1lBBgBRqAqEGByrgqU2QYjwAgwAmVEgMm5jICxOCNQPxDgUVY3AkzO1T0DbJ8RYAQYASMIMDkbAYWrGAFGgBGobgSYnKt7Bth+bUeA\u002FWcEKgUBJudKgZWVMgKMACNQPgSYnMuHH\u002FdmBBgBRqBSEGByrhRYWakxBLiOEWAESo8Ak3PpsWJJRoARYASqDAEm5yqDmg0xAowAI1B6BCqcnMX\u002Fokn8G8Lr1q0Dp\u002FvEoAqxE3Ml5qz0lwwg5EU\u002Fnt+aP79ijsRciTkryxyzbPUjUOHkLP5\u002FduIfmhf\u002FA1FO4+T\u002FkWpNxkHMlZizslyKQl70q8njYt8Krz0xV2LOyjLHLFv9CFQ4Od+5cwfi\u002F\u002F5R\u002FUNjD0qDgJgrMWelkdXKCHnRT1vmc81GQMyVmLOa7SV7Z4hAhZOzoYHKLbN2RoARqBEIZKchPiYC4T8sxcJFC7H0h3BExMQjLbtGeFcrnWByrpXTxk4zAjUEgdunETrPD97PeGPMpFkIXL4RYTvCsHF5IGZNGiPX+30egSQm6TJPGJNzmSHjDowAIyAQSItZijHP+yPo13g06zsZC74NQfjeSERGUtobjpBvF2By32aI3zILw739Efx3mujGyQCB4opMzsUhw\u002FWMACNQLAJphwIxetJGxDfxxsyfwrFh7mh4PeoIa0tNF0trOD7qhdFzNyD8p5nwbnIaayYQkccwQWsQuueJyfmeELEAI8AI6CGQFo4FM8OhdPbF0vWB8GlpLjdnX4lA8Ex\u002FDPcdjjFTFiJUs1I2b+mDwPVBRNDxCP3gc0QxP8t43etQLeR8bevrcLeVIEmUzGzh\u002Fu5O3M7VdfU2opa+WChj2Rq+n0XhNvS3a1vfwzOPWBbq8d+Ca3p6SP52FJa\u002F5A5bM7JF9iwf8UXQYUNNQKl0kTrey4HAtd1YNG0avj1eDh3ctZoRyEbUF58jAq6YvCgAXa2h3hI2wn\u002F0LGw4b4EO3brC5eZuBI33Q\u002FA\u002F6mZYeyBwmT9clUTsq05rKst4qmfiVU7OmbteR7thoWi1IAYXrl7FhaiP0Oq759Dq3agC6K+t8oXn2\u002FvQYvIviL0ai71f9MGxaZ7wXXWtQAaHJpGeIFztvQwxFy8gZsNE2G72RTsdPUS5+N8wT0za0wITd8Ti6qm9+PypY3jPwxf\u002Fu1KoqnS6dOQ5ywjUVwSUu7Hh1zRYD5mM0c6FIKQl3UGjrhRX3rgUgTNmYsHaZRjdIgmR0UmFQs5+mDzMGsotGxCRUVjNOeMIVDE5Z2LL1\u002F9D5puhCH2zC1o5OKDV4xOxfJ4Hbq\u002F6AWp6vogfvtqHVjN34pd5A9HOoR36vLkakV95YN\u002FcZTimGcfO4OW47fMDIoNfQxeXVugy4iPs3TIRmUs\u002FwgbtY9O\u002FPyBofyv8X9gv+GhAOzh06IOJ30ZiWY99mL1CqwkolS6NXT6VAYHsO0iMjcbZK3eQm19Cv9wM3LlyFtGxibjDb\u002FVLAKr6m7JjonAUjhg+qKueM9Ye\u002Fli6xA+uJtrqLND0AwVldX3XHp5AXgSi+OlJDUgJxyomZ6DL5FD88jZNkI5TDi1bAZmZSBF11\u002FZh52kHjBnWRZQKkkPf59Du2k7sixdVUdi5GRg4ehiaQGd7qg+GgWR+V9dd278TZxzGwPdxdVl9dECfwe1wbc8+XJQrSqdLFuVDKRHIwL\u002FbP8es2fPx5YZfsHnVQsovQsjpOwb9c5Hw23J8MPsDzF+5Ebt\u002FXI75s2dh\u002FppI3CqJzA20cNEQgcorJ12NJ+Ud4PoInYrb85QI\u002FyAQoRbeeGOQo75Um7ZwpZpzF3RW1FTmvSgCVUzODdCu7zD0ebSBnif79mwBenvAXdSm3cZV2MJWj3WpoYkDWuAMLsrhiBSkZAJNrBtQg85u2gK2VHXxijr8kXH7KtDMFoaqbJu1AE5fhFqqdLrAW6kRuHUgGMF\u002F3IHLkPew4KMPMefDBVgwpRdu\u002FR6NWzpaMv76Ht+EX4fz8Dn4VCv33iDYX9yGL386qyPJ2ZqCwNX4eNkVC4MVsVwpH5QIm+aLwBNdsWBdIDys5crCQwsXuIC30iBQxeRsxKWzH2PS1w0wcd5rcDDSXFDl0ILaaXWdUlBjJOOAVg8DV29nGGkrrHKgcAoyiZQLq4zkSqfLSMd6XnUdRw4nwvSx0fB\u002FsjlMNWiYNvfEuIE0OZoycB0H9xIBk9yrjzcqqNXKZcQcRGTJ01jQhzNVh0ALFxfZWFaefCp6OBuKtVHZ8H4vEF6GqyIhrbwJpThzuicC1UvOt3fiRY\u002FZuPrKD\u002Fi85z18vXYV19AAtrYoYbuGi\u002F8CLZpYliADXLtGa+YGtrQ+L0msdLpK0lA\u002F2xKRSL++h10fLTJ8S2dnNC2ovZdcPBISCoQrK8N6y4iAYwtBzqcRp\u002F0Kw7C\u002FSQt0HeyPfh1gfLsSh3PU0ra1QbiD6njXR6D6yPnKBvi2eg47e\u002F+AM8EDiXY1jlk3QQvQqtbwa7fb13AV7dCqpZCzlcMXt9MyRaEw5V6Vwx2tWqrX4JZNWgA3U2CoKuXmVaBDK6ilbEulC7yVCYHcnNIte4uXs4RlgzKZZOEqQMDc3QNdkYTwvaeNW3vEBzNn+MHDznjz0T27kWbiBY\u002FHjLdzbSECCpVKBcNU2Fw5uduHZ8Oz1Ys4Nu4XXPxpDBy0z77CnEMfDOxwDRt2nBGlgnRtzy\u002F0cm8g+riIKg8MHAF6KbgFevT8+z5sAck8JWQAh94D6SXiBoTqXUfXsI90O\u002FTtA3oNSYKl00WCvJcKgYfxcEvg35PHYEjPt06fxa0CHcXLXT92DLcUTnB+qECYMzUFAbt+GNPfGkmbvkHYdSNO\u002Fb0UPp5eCDxg5LObhDVYukV8hucLr5IfblHazZC76lK5ysn52kZftPP4GJlTf8HeWe7IvHlNDjOIUMNtmWlb4cW3++Di\u002FD7w\u002FfoYLl67iGPfvQ7Pt6PQZ94kaL\u002FhGOg\u002FEU22vog+7+7EGQpTnNk1G88MW44Gk2djjLVmah9+EQG9L+Ljvr5Y\u002Fhe9AIw\u002Fhv+96olJh\u002Fvgo7e0moBS6UL93ko\u002F+kbo5d0Flue34fPvo5GYngvkZiDxz++xfF+ijppCueWbjqnlsm\u002Fh3\u002F3fYvmBW2jeZxC6VN9znY6fnNVHwBweEybT6vkoFs5Yg3hDDrZxhEsLRzQy1++FtCgETgpGHK2a35ug\u002FxmegWSZinWJjA3HojA3VcAwlQmdMglfROi6SIDCDlc3vgbPbl3QRSd99LtamcP4UER+6olj77qjdYvWcH9rH7p8GonQ8epAhCzVcxnObHkNmd89B7cWLeA2eDlSRoTizBcecrP64IDXtkTic49jeK9ba7Ro5Y5Jv3fB51GheK2lWkI+lkqXLMmH0iDw6Gi8N7Y7LONC8OWHszBt1gdY\u002FntDDH2pl07MmRSR3Iw3nkHjfzar5WYvQvDeW2gz9D1M8W5OArzXSASa+2DhQm\u002FYnQ3GmJeDEHVbx8uWvlgaugEBHjrsfD0CC8cHIFxpB++Fs+BtrSNfzqwhd9WlchWvTVph4s6ruHrZePq8r3ammsDj\u002FVBcyFCpQy4ZFxD6vgeaQH9zGLoaMSkamZwUxAQP0w+RCPEmHgjYcgEZmvBNxj+hCOhhqAkolS7wVloEGnUajvc++hQLPpiDOeL83nB0eHQQZnz6KV59rFCLZZt+8J+zAJ9+RHIfiPN7eOmJ5gVfeRRKcq4mIWDdMxAbg3zhcoV+Tz4+mPxVGOKupqFgIZ2XjbQLRxH6uR+8fWch7IoLfJdtRGBP65o0jBrtSxWTc43GomKcYy16CJhaNSr6iKsnoSmYk5yVqabAp9qAgLVHADaEBWNyTwuc2rQQfr7e8PL0hKdIT3nBe+xkBG2JR+OekxEcRqtpdybmsswrk3NZ0GJZRoAR0EegSQeMXhiCiL1hWBMUAL\u002FBPvARadRkBAatQdjeCIQsHI0ORR9WwVvJCDA5l4wPtzICjEBpELC0g6uHL\u002FxnzMRMkd4eDW8PV9hZgrf7RKAayfk+PeZujAAjwAjUAwSYnOvBJPMQGQFGoPYhwORc++aMPWYEGIEagkBlusHkXJnosm5GgBFgBO4TgQon50aNGiExMfE+3eFuVY2AmCsxZ2WxK+RFv7L0YdnqQ0DMlZiz6vOALd8PAhVOzo8\u002F\u002FjiOHDmCdevWcaoFGIi5EnNWlotHyIt+PMe14xoXcyXmrCxzXOGyrLDMCFQ4Obds2RLPP\u002F88xo0bx6kWYCDmSsxZWa4cIS\u002F68RzXjmtczJWYs7LMMctWPwIVTs7VPyT2gBFgBBiB2o8Ak3Ptn0MeQZ1CgAfDCKgRYHJW48BHRoARYARqFAJMzjVqOtgZRoARYATUCDA5q3HgY+1DgD1mBOo0AkzOdXp6eXCMACNQWxFgcq6tM8d+MwKMQJ1GgMm5Tk+venB8ZAQYgdqHAJNz7Zsz9pgRYATqAQJMzvVgknmIjAAjUPsQYHLWnTPOMwKMACNQQxBgcq4hE8FuMAKMACOgiwCTsy4a9T2fmoCTZ5X1HQWD8eciOfYkEtINqquryHNUXchXud37JOcq97NiDSrPI\u002FpItE46ifM3sirWRrVqi8GmTz7ByvCy\u002FbvaMTs3Ydf2XYjOrlbnq9h4IvasLAGrpP3YGrYLYQcSqtgv4+bq5xwZx6Ku19ZPcr50BPv3ReJk\u002FCVcohR7bB+2rVmCoO8OIjG\u002Frk958eNzf3Yoeg8ZgO7mxcvUuxZHTwzoPwA+TzvXiKHzHNWIaagSJ+onOcvQOsB9xHAMp+TnPwUBb\u002FWC3c0o7PkjVW4tOGSnI\u002FVSLKJjE5BaZHGdi\u002FSUVKTLK03KXz+PQPw1NAAAEABJREFUkyfOI7mIILVp5UhfQux5iOBBVmoqUqleL6XnFpiWM1mpSP73JE7+m2zEviwBkE6tjNoXTb32RO2pKekQmnPTExBLTw2xl9RlrYh8bmyPti2s5azuISs1GedP0NPF9VRklXTzIl+1dgr652fJY9Tvp8EjLd1Im7pnbjpho4NFbnoxPsg2SVYPR83Y5DZNXq1WfSyuXt0KyO2kU55vCzR7yBnNzKhRxjHVAAPNWORrgGQ0uzy3cn9NBaGfrr0+NOOSx5iqFdLRQ3YSYqPla67IfBY7R2JeY5Gg1SePwcjYte7wGTUdgnpMzgZTY\u002FUQnBoByVfOaxpykRCxBku+XIaVm8MRuXsTVi75BEs2RkFZQFAnERa8EmF\u002FxWLriiAsWxeGfftCsGblEixZux8JBT9YtdzWfXuwkvRtCjuCBCTi4MaVWEn99dKOkxr76YjbuRKfLFmJNWH7sC9sDVaS\u002FZU746Ab\u002FlQeXi\u002F7uGbrHuz7eT2WfbkEaw4kExVo1IjT32FkZzO2bV+GoBUhCI\u002F6HWEbKb8kBDE6yhIPbMTKjfT0IPqIlB6HXcGfYMnKNdh2gJ4u1q7EkqCV2BWn00nIadP5fVgdvBGRKdoK4rlo0klj3BitJSFqS4nExuB1OJj0N8JWr8S6g+JWRfXaPT8W21auxOYjqVSTjpjN9FSzTMeHrwr9ln0m\u002FXoYBofhJPVUt6nzVCzYi6uXBdJjsGkFzcuPB5GcK2rUcxf2N+XTj2Jz8GrsPEt57X5hF1aR\u002FVXh2utGNMRiJ40r7LhmzDeisH5JEJZ9F4I9B8Kwnq6VJWsPYs82slOAt9rO5rCtWEbXSMhvkfj9l02UX4KQY4V4y74X9CFb6do52oRdf4QjJHgJPlmxFft\u002FFbgXHTv14L2WIMDkrJ2ofFop0W\u002FAxs5erkk\u002Fugkhfyrh0GcCpgdMwZSp0xHwci80u3YQa7bHyjLaQwL9KNIf80OArtytaISExkDz85RFE\u002F9OgPNzr2PK+6PgDif0nTAd06er05SBbWBK\u002F7l2dpdllUSUW4kQ3IZOwvSpGvujOwF\u002Fb8XGAxoyi92KNQcS0aDdUEwICMCUKQGY7j8QdmdOIlHWontIRsJdT7Xc2yQ3oS+cVeexZ0u0no+FPZQ4+ONWnMx3w9BJNPa3pyDg\u002FQCM6gic3L4Rhnwq93u0LZxNlbhwrnDUf19Mhqm5KZLPFWKRde4ClJbOcHXtDvfWplCejqablaxBPmQdicH5fCd0esIOuLAPBy+Ywm2ExoeAsejUgPzeESPLOnnT\u002FGgwnP72ALQxB0xdOxG+cnPZDvkUf163BwlSG\u002FQd5wNXK4Putu3Rxi4XCRcKiTjx30Tk0fiyLsSioJbaE3Lt0aaTBUA3mq3r6YbXwA1Dab4DBI4BEzDQLhYnrxjop2LypSx4+mvHOgF9W+bh\u002FG9bEZ1BjUV2pXqO0p3Q6+UABExRz5HfY+mIOZtaRJorahcCitrlbkV6m4ZEeryPphQVTiS3MgznFc7o\u002FqQTGUlE5BGit4cHYFRXGyqrd1MHD4zwdEJuXDSidH4spq29MdbTnqjVQO5SDP7UWUXadByAAW52sDBEPYNWTb+dB1wHYKib0JGImDNKWLTrCx8dhjB9aAD6trOA8kwMkkks5kQccu26Y8QgV9hoddq4wqd\u002FJxjyCmAHd293HTl3DHC3A65dwjkY2ZJiEHvDAm7euiRlCuf+feFmoUTsMeGBQT+FG9xcTJF8ke4qoik\u002FBnFXbNDJwxUW1xPwd76opPsLEbZFaze0oaJbVzdYpZ9HbDwV5D0LJ+ISYdraHd0t5Qr5kJubK5+hcMKAVyZgwsD26nLBMQsnf95DBOmKAUNkEAtaSpchQvtxE2IynNF3\u002FHC4WxnrZYdOD9sh68oFzc0vEbEXUuHk4Qn7jERcSFL3EYSd5dAW7sJ\u002FCgfFZduh+wjCUXspKWzgOmgAOhmxYdelL9x15Nz7d4Md3TQu\u002FavWrXeU58gUbbzHwsPBVNNkCnvPEXjKUVOsiBPrqBYEFNVitUYYTUMyvQy8RCkxNQ92bj7wm0grWvkHkwwlLTzsXYr+yC0etIcNlLh2sXAQJcklFZAO0OQBQfyF\u002FdQ5Y6Sitp\u002F1TxiWfLVEL4WJVWmqksghUfbRqqUriGLVqrRHF3s00+YLztawMRC0aWxNK7tc\u002FRCIVj5ZiVRkIe5nfftLvgpDHC2MU2\u002FQzUsrq3N2a01jTEpArKg7m4BES2e49mgDZ0UiEs6KSoqLJpnCubWgZiq7dEd7u3TEHpV7AMpInEyygiBtagVa94H3o0Dc1iAELVuNkPBonE+zgo0NrUplAfUh61QY9lwAXPsNhZtCXVeWYzqFfvZcs0evsdprwHhvO1dn2KQm4Ly46aacR8IdJ7Tu7IbWD6Qi4R+6aAi181dSYUfXjvAw8cZtoJETXO0M9TnDvkgdYG04SbbWsKau2nsTZQt3eY7s0bpdYZU6ZwEnext1lo+1FoH7uIxr7VgNHHeA9oWgeCno4+UGe3N9kdwcYiH9Kk3JBKYNNFk6FS9nCgsLEihhL4lUbFp7wpNWZXqpV2\u002F07tMN2m8HcnMzS9Be3iYbtH6iqA9PeZEP3bQeGNjo7Arn\u002FGQkJgHnLyTAxIXKcEPb1lCHA8QjP1qjbcF9zw6eHelp5EKM\u002FOiuPHUeSrv26O6i1WsFtyEU2pkyllb6ZPNKJEJWf4n1FHLSSqDIk4e6xbQMV7eJpRVMc28i8QrFttTdjR8d3dDGRomkeIqni\u002FBM8zbobGmDzm3soIyPRVZGLC7csINrJx1yzM1F5c1SLrKKu0zBW21GoAyXb20eZll9bwPHByDHSQ1\u002FqomnzyNV4QCnAvIwLqeMSyA5ezi1KsF2MaQCqO2n51qje7fuOqkzrFMv4dKdPFpNOdHqyBRZRAjnNeGCAkt\u002Fax+7C2rKnnFxhB3SkWeta5\u002FyHayRSk8bwjejShXt0dpBrCJPIi4+D9oVspuLE\u002Fkah5gLichzaUt0Xdjbopsb3WwSEXcyDtGnlXDq6Em21e1ZV04i+ggRtoUT3Dz7YvirUzC2swUSj8VAvXbPKjacYW\u002FfjJRkIstgElPvGFSQVIPWPhjVuQHFd9dh16Vcqilud4LrQ1ZIjI\u002FBiX+SYefiBnH\u002FtXnEGTbXz+PEyUQk27VBe1t1f6eW9jDNoCcJWtWrazRHikVrwyCamrKfXMQcJePcCcPxKBF3Saziy66Se9QcBJicjc6FDXr1cIXptYNYt1X8dRj9WLOUOB+xHptPpMKmy1Nw10HO9Naf+G5zNBLEJ1LiM6jI9Vh3RAmbzr314qb6pjSkku+Mp3o6yZ+UyZ\u002FUCR1Q28e\u002Fu7AmPBbKbOqZn4XEyM3YdTQBeMBZJgS3XhSPpJXatrV7KD5MyyeSUcbuwZo950EeU6dy7La94OlKq9\u002FwNdgTq1Try0pEVMguxFwB7JwFJRnTb4HOj9hDeeogzmfprJDFijrjPCLPpsKpdcGyWa1A4Y5O9GIw8VAYYrPawL1boW6L3ERE79uGsN8T1Z+wkQ9xSekQjyTicV\u002F75OHs2QtOqfRSN0WkdLW\u002FD7vSC8JkRP60B7HKXIhPDhNobnb9S3m1Zb2jk\u002Fc49HXJxMkfV2MPjVGvUafg\u002FKgzTC5HIvqaXeEKWayoG5GvR67A5iGdUJNbL3R7IB2x29U4ik8Ks27EYs\u002FacHrpifJttmKOTJH8+3cIOZIgf9IpPpWM3rwR0SLsUj7t3LuaEdChmGr2pKaZdxuKCUPdYX15FzYtC8InSyjeeTQNLb388PqzTnreOvUaB09Eq+UWL8OmP26iSeehGOetL6fXCTeRLAgjNwH7v12JlcGapP2Ujuy\u002FPqQTEBuG1Ys\u002FwSefLcH6qDQ4P+uH4R015GXXC34vdIf9nRiEfbtElln9WzKch\u002FUGBQD0zd1HyW3I6xjanl7g\u002FbIaQZ+QD0vWIzLdGX3HDkcny+IVWnRuC\u002Fv0dGTprpBpRe3cPB3p9MLNtXPRviLGbJWbSy9Bu+nHjF0GYPSzzkgTnwx+pvYhOtMVPiN7QQQObl69iVz6LyFidSGGmk\u002FpYNkJz\u002Ft2V+OzmuaQ5ibkrB08HxU9YWSzolDXePRtmY6YjSuLJ2i6ubQBjcW2cIUMOKF1SwukpzdAmw66824nx7G7N7uNmLDVWEJjWLImHMmthqJ3SyMulLFKzNEAV1MkRGzCMrpOxKeSMea9MLRjcWMsowEWrzYE6ic5dxmF6dPpxc89YLdy7Yuxb0\u002FH9CkTMGFSAKYHTMDwbvSYathPYUc\u002FaoqLvj8FE\u002FwnIYDOft6usCqQc8eo6dMxqktBBWWc9D6l035SN320O7Wpd5tH+8JvynQETNKx39VO3ag5mj7UW9\u002FHt8ei90PdZXsTtDeH4sZrUO\u002FkPQHTJ\u002FRFAbWIrwq8\u002FTDl\u002FQBM8p+ASVPJlwnD4f6AxnhxJ0sP+NF4A3x1V8gW8HiZsBSfESpQtKcgcwpmtH+i6G3FrutwTHp\u002FOqZMIBwIj+lvDYWbBlzZZ7JVgJ+cL5xbXXxk\u002F18dAI8hNM6C+VfPQwFWIIIeHYDp708gkhZuGpu7NvAR18XrvcljIaNObQZNoeuK+jmqywVHc2f0Hkdt708puD7Gejmj++jpOngbsyM06NfL4zWYo040HvGZo5ijKQEBmEA3ddf+E8iXQhyEJk61C4H6Sc5lnSMLG9hYmd67l8ICNrZWKIUkyrKZWpXCfml9LIvhAllTWNnawMq8oKLCM7FnE5Dr2Ame+vcePTsWNoSD5qFBr6E0BcKnMv0vjQuopOtDbVs9Rxb8i1bDUQeOPJV1YBJr\u002FRAyoulFYS6cKN5xv9xb6zHgATACBggwORsAUrZiA1hYWsCiEleUZfOndkor\u002F4rFTSs3vReBtXMk7DUjUHEIMDmXC0s3DH17ivzSrFxq6nlnu6f8MOUtH\u002F0XgfUcEx4+I6BgCBgBRoARYARqHgJ1h5xrHrbsESPACDAC940Ak\u002FN9Q8cdGQFGgBGoPASYnCsPW9bMCDACjEBZENCTVaSnp8Mw6UlwgRFgBBiBGoqAIXfVpbLC1tYWhqmGzkOlupWdnY1bt25BqVRyqgAMBJYC0+ImTbQJGca7Yq43gaXAtDi862q9IXdVdlngWNk2tPo5rCHQppSWlgaVSkU53isCAYGlwLQ4XaJNyBTXzvVlQ0BgKTAtW6\u002FaK10fPGdy1syyuLg1WT5VEAIlYVpSWwWZr3dqGNO6NeVMznVrPnk0jAAjUEcQYHKuIxPJw2AEjCLAlbUWASbnWjt17DgjwAjUZQSYnOvy7PLYGAFGoNYiwORcDVOXduEIYm9Wg2E2WQIC3MQI1CwEmJzLOR85l4\u002Fj0MHzKPF\u002F2XYzVkfmCJa9ORtTvzmEnHLa1u2ediYU81\u002F3Rb9+\u002FdBvoC\u002FGz9uBSwYGUv4IxnStzCBfTF16CCl5OloOL6L+i3BEp4qzjAAjUD0IMDmXE3fl4WDM\u002F\u002FgtLDtowIQFelOwY+FUktmMf3ALtgEAABAASURBVOW6bngjaA4Wv9ETZnK5Ag5JoZgWEIyr3WZg1aZN2LRiBrrdWI7x\u002F\u002Fdr4U3j9HK8SYR9q\u002FN4rFi7Fium+cDqj\u002Fl485vYCnCAVTACjEBFI8DkXEGIHtq+q5AIdXVe2I7Q07oVgPWD7fGQlbYuB2kpKUgT3J6ThksnDuHQiUvqslbkHufzu3fgfLuJ+PiNbnhI\u002FMWnSzf4vz4Y1if240\u002FNkv7Izh1IeTIAiyf3RxsHB7Tp5YePZg5GzvZQ7M8ozoDat5SUNAj3NFJ8YgQYgSpAgMm5IkAmsnOgsML2C4bKcnAkJAxp1tY6DdewY8YoTPv5mqbuOJaNGoVFK4MxfugoTP1iFRb\u002F33j4DhmFxYfTNDIln5o+OR5z3ngKtrpiTZuiKe4gPUtUxiL6T6Bnr57Q9QQdOqMbDuG4wc1D9BDp0uZ34DvqTSw7kYMKW+ULxZwYAUbgnggwOd8TolIINOwP3wFp2LjRII58cxc27LXHmFHd7qnkyB+38PIPPyOUQg6htJqd4wX8Om8xDhW7qi1UaevaEz1d9agZKSeiccm6Pdo5CLl03CGeN2tgQLEmTdGI2PraTc3yWohqUhrFn6etvgS3Nz7FHC993RoRPjECjEAlIsDkXCHgmqP76JfhdjAUu24WKjy\u002FMxSxvcZg8IOFdcXl3Ma+gZ42mlYTa\u002FQc74fH8g7hSDGrWo2k8VPaIXzzXSwee30M3IxLaGqbwqE5iLizNGX1KesyxbDn7UfT11dg8bCH1JV8ZAQYgSpFgMm5ouBuNgC+vWIRGnZerTHjCDZvT8PgQT1LFRKwb2awOrW1k8MUWbpfU6g1l3zMu4TQmfOx39EfUwcY6CzS8xauXQetni10Wo5j2fvBwIjF+HQEE7MOMJxlBKoUASbnCoPbDD2HDEbW5g1yKCJl7wbsd3kZYzpXmIF7K0qLxZop4xGM0Vi80BdyREPuZUUEDORkGrzWy7tFq2bAQe\u002FG0BRNHwAunT6DW2W9Mci2+MAIMAIVgUDNIOeKGElN0NFhDMa0O4TQvUewPTSWyHqAvPqtEtdu7seiN6biV5uJWPWFH9ysda26ofsTwKE\u002F\u002FtT\u002F6uL0CRxBTzzWQVf2Ibyy8CP0TAzGtKBDSGOC1gWH84xAlSHA5FyhUNtiwJCeiF0xGxszBsP3SYMXcPdtKw1Hlo7H9C2XjGpIO7MGU\u002F0W4bjbVHw85Sk0SktBSoo6pWWou3QbOBi2Bxdh2uojuERtl46sweyFO2A2xBe9LdUyBUfrbpjxmT9aHJyP14OOgN4lFjRxhhFgBKoGASbnCsbZ7ElfDG4MuI2ll3EmFaX8Eo79cQnHY2KNfkv978H9uGXnAIu4jZgXMAVTpkwpSIv2aj7Z6zARX88dAIR\u002FiPGjRmH8h2FIf3IOvn7DzbiTD\u002Fpi8df+aBoxG68vYYI2DhLXMgIFCFR4hsm5nJA6jFiB3V\u002FrxHdN3DBx024sHqTzMq7HDOzePQPdZFsO8P16N1aM0EaEaZW6ezdm9JAbdQ669W7wJ527P+pvNEzy2BtrsXat8fTRIK0dwPbJiVj808\u002Fky27s\u002FjkUiyf3hK3uDUTPT3KFCHrFzt3YNKUb9KIk1MQ7I8AIVC4CTM6Viy9rZwQYAUbgvhBgcr4v2LgTI8AI3C8C3K90CDA5lw4nlmIEGAFGoEoRYHKuUrjZGCPACDACpUOAybl0OLEUI1D1CLDFeo0Ak3O9nn4ePCPACNRUBJicNTMjSZImx6eKQkCSisdUkopvqyj79U2PJDGmdWnOmZw1s2ltbQ1J4otbA0e5T5IkQWBanCLRJkkVhXdxVupPvSSVjHf9QaLujJTJWTOX5ubmaNq0Kezs7DhVAAYCS4GpBt4iJ9EmZBjvirneBJYC0yJAc0WtRYDJudZOHTvOCDACdRkBJue6PLtFx8Y1jAAjUEsQYHKuJRPFbjICjED9QoDJuX7NN4+WEWAEagkCTM7FTBRXMwKMACNQnQgwOVcn+mybEWAEGIFiEGByLgYYrmYEGAFGoOIRyCeVuZTEmU4l7OUn5xKUcxMjwAgwAoyALgL\u002FAPkhVHGBUsm7YuLEidCmKdPnY8WO4yX34FZGgBFgBGoIAvNXhuH4DR1nzv6A93Q4rYDb5q3A3os5OoLVkc2B6vZvyI9\u002FH6rU38gBsYKmUzG7wmfsi3hx7Ej092gPB4USf+9eVYwoVzMCjAAjULMQUJ76FavmzcQPf2v+T8ZpqRC5B58UvKZOPl6tYHnjb2z54mtEisaiQ6iamvwE5P71JzK+uIW8mGhAdblEu4rHPDzh6fE0fMa+hRkLP8N7XnYlduBGRoARYARqCgKfvfc07PL\u002FQ+R3P+JvnTBuY1fBa+rUf8R7eG\u002Fgg0D+ORz\u002Fuyo9V5Ex4VQ2nZVQ3d6D3MO\u002FI\u002FvnB5Bz+ABUqXuo\u002FhYl0S7kKKuzG8SczdBq0DM6zZxlBBgBRqDmImDWygfPuJJ\u002FGcdx5Ayda8x+FcjbhvzrG5F\u002F4VvknfwS2bt+Qs4+Cm3csUDO3iy5nHfqK+RRu+rGRrp5bCPvkympdwNypkrLtnQA1q1bx4kx4GuArwG9a6Am8YJMVLBE21biaT8HdzPUNeL4X1wkIqM0iUK1X+6mEILlY\u002FBsL1qrIKluQ5W9Brm\u002FvYW78+bg7tyVyPzqX+Sft4RkqUL+P5bI\u002FPIc7s5ZgYz5c4m034Iqay05lkZJvRclZ3U9xo0bx4kx4GuAr4Eaew1oqMro6fIfP+CH9Zq04zjuPuCJF6ePx2OWRsUrvlJqC8nkbUi23ZB\u002F2QQ5B5sgP4GM5wGSpALonB9vqa5PVJBcD0imkwG0oqTeFeqTzjHjnE6Bs4wAI8AI1GQEMnDuopIcbIxmtnTS7O1fWY7lyyktfBHtiRMzUlJhRmdNcxWciFrNn4Zpn9mwnNENZj3TARMiZUljWpypbNYrDQ1nPAHTp2cDZr2oUUFJvRfm5HIG\u002Ft70q5zjAyPACJQDAe5aJQhknPoRv8aRqSZd0K0NnQ33xp54ZUhbIONv\u002FBhapW8DyRNTSBZPwrTHqzDrRy\u002F8pHyoiJ+1CYp8mA9QwKT7KyTXQ5anQ8Gu+Ol\u002Fq7BKTiuwaOZMrPjrv4JGzjACjAAjUJMRmLnyCP5TOKD\u002FmyN1AgL6Hls+NRL9HyB+jv4RYUn6bZVfMqEXfbSkz8qlGLQCKvGpdR7oLEGVTeUsqsindpgWcUVxLuY4jsvpb1zLt0P7QW8VEeIKRoARYARqIgJ2HX3w1sdz4NNS453CTM6Y6cUEHOAzohu9OlQS112T26vukAdV2k3kncuFZJYHi8EpaDjnOswH3YJkmkf12cDdFHInl5L+rpDjMiI2Q2nJJ3Pw1oD2+hJcYgQqFQFWzgjcPwJzJvRH+8Y6\u002Fd3HY8mSJRjvrlMnsu398DnVzxnkIEpVmLIg4RJM2qTBarEFLD96H+Yv\u002FQKrBQFo+Lk5TFzSoMq7RP4QSdNRd9e7v+g2cJ4RYAQYgdqIgJmZevVcxPfi6osIVmRFGiSHC7CYOAVmz2+Dwv5tSNYekOynwHzYNli8NQkKh4tkMJ2S\u002Fs7krI8HlxgBRoARqEAE7ACTOZCsFkAydyW94pMRE\u002FksWbSl+k+pfQaVRdyZ3hZSTrszOWuRqPln9pARYARqHQJiFW9PXouzRGfdXZRFvfF2JmddrDjPCDACjEANQYDJuYZMBLvBCDACjIAuAnWSnHUHyHlGgBFgBGojAkzOtXHW2GdGgBGo8wgwOdf5KeYBMgKMQO1DAGByro2zxj4zAoxAnUeg0sk5Lx+IOJOLeVuzMHbFXfT\u002FJB0vrczAx9uzEPVPHkR7TUU56tpxaFNN9ZH9YgQYgbqJQKWS85ELefD7JgPziZgPEEFfva1CTh6QeCsf+\u002F7OxezNmRi59C7OJBGD10B8Tyvj8PaBj\u002FC\u002Fv8X\u002FLbcGOsguMQKMQJ1FoNLIedtfOZixKRNJKfkwNwWef9wMn49pgC9ebIBPRzeAd0dTSBJwO12Fz3\u002FJqrMA88AYAUaAEbgfBCqFnA\u002F\u002Fm4el4ep\u002FyKOzswk2TmqIyd7m6OJiAlHu2soE030sEPyaJdycFPh4RIP78Z37MAKMACNQZxGocHJOy1ThkzD1SrjVAwp8OqoBmjSkJTKKbq2bK7D0ZUs4NDHeXrRH1daoVPp\u002F61611tkaI1CxCFS0tpy0FKTnVLRW1qdFoMLJedeJXPyXoSY1sTo2Ff\u002FGh9ZaLTtLUs28adQyGNndOorAP4fDEfVvHR1cDRhWhZOz+AJDjKtDSxM84lA+9TmnjuPOZ\u002FNww7sHbjzbHcphfXF33Wrk37guTOinnFvIv\u002FQFcv94BLl7zeWUd2okVDd\u002F0ZfTlC7dzMf\u002F\u002FZSJZxaky+mt7zJw7mo+3l2fKafbd9U3GI14wUmVmYGMbT\u002Fh1su+ap9GDkTq3PeRr7xRIMMZRoARYATKi0D52NOI9Rt31KTW1tG46kR6QXgiIQ\u002FFJXVvIPOXrbg91R+Zu38G8tVfc+T\u002Fl4r0tcFIeXMc8hIvF1rPuYm8v3oh\u002F58Z1DGhoF51fRvyTgxF\u002FoXAgjqRCfkzB6+uyoCIjYuySIKY39uQiROXyDdKOUX\u002FxwRQ5WQjddYUpC37vMB+\u002Fq2byI48gBT\u002Fsci7Iv7RbKGNU61GgJ1nBGoAAsYZtByO5eap6VVRTERg21+5ePcHWp0Wk9IoJJIbdwZ3liySvTBr3wm2K9ai2Y79aDx3ISQra+TfTsF\u002FH06H\u002FH9LJKm80y9DdTcOUJhD8egKmD59AyY9TkF6wIdagfyLC6BShsv5oxfz8PXebLnr4\u002FRi8n\u002FjLbH93YaY0t8Cmdlq32VBOhjGnO+uXYWck8cgmZvD+s2psAvdLftl3vUJ5KemIHX2u0BeHnhjBBgBRqC8CFQ4OdtaSbJPN\u002F7TJzq5kg73escmet39aT0Ee5q0cILNp8th6toOUkMrWPR6BjbzPiMtQO6Ff5FzIgaqtNNQ3doj15k8uhIKp9cBUxtIVm1h0ikEks0Tclv+pS\u002Fl84+H1W8wHrZXYCG9rHShl5bWDST4uJtifB9zWcboITcXGTs2y01Wr74FS9\u002FRUDS2QU7sacjfBALyyjnr4F7K8c4I1DUEruLw9h\u002Fx44+F6ZQSUJ4sLIu27VFX69rAq208ioq23M5J\u002FQZQ\u002FAFKppoH9UxM8jbH3llWemnOUAtZxtJcQiNLCTnH\u002F5LLDQYMhmRhIee1B7POXWHq0kYuZsdEQ5WyX87DtDGkFmPV+YKjBEVL9f+wVnX7ABG+OmQB2gY+ZgrD1f1zVEdNRvfcC\u002F\u002FQ6vyu3GbSqg3SVy2FcpQPUmdMRvZfh2Hi9CCsJ70H8yd6yjL148CjrD8ItECPIS\u002FghRcKU0c7wK5TYVm0DfFoUX8gqeSRVjg5P9vBVHY5PUuFjZHqb53lihIOB87kya3tnRQQ625Vtrqf1MhGrjc8KOyayVUi3ou8DDkP0ybqs+HRwkFdk5+N\u002FGwlctWmIFbL6obCY0O6OZip7y2FlZqcKqfIlHpEAAAQAElEQVTwTpM6fTLu\u002FrhOfglo7vk0bBZ+iaZrQ2H5\u002FEhIDRtqevCJEWAEGIH7R0Bx\u002F12N92xHLwK1BP3DHzmIidewoXFx\u002FEUx4INn1W\u002FfBnc1k6XEKlRkck4fFye9pMrKQk5crFxn8qALkeEjch6Z9DIuU+clobqWVtaH1DlTWwpJN0PLpuoh\u002F31F\u002FZJR3ag+xl3Ll\u002F+8XF3SP2p9ErUi7t1w5Fg0Xb9dDrOYd\u002FMQ1ZwYAUaAEagwBNRMVWHq1Iqm9DfHQ80UEPFj8Sfcq\u002FZn45JSnwzFH6v8LyIbMzdlyp26tzHBk67qZatFb2+5Lmvvr8iOPCjn5UN+Pu4EfQTVnTuAQoEGvftCsiNZzao5L5bizfmalTR1UP0XjfyEzyhH4i3GAJICfdqrbfx8LAfHEwpvHBn0MvDLX7NQ3KZoYguzTu5ys6nro7AaPwkmDupHuPyUW7j9znhk\u002FrpDbjdy4CpGgBFgBMqEQKWQs4gdL36xAdq3VMj\u002F6tymqBy88k0GfILu4p11mRDfEg\u002F\u002F8i42ROYgnxi8bQsFZg0ujC1bDvaFiXMreSCpc9+Tv4JI+3oJUiaMRda+3XJ9wxdfhaI5hSxMrKB4eKFcJ+LPeYe7IP+f95F3+kXk\u002FdUbyCfyb9ASCpeZsszw7mZo0USS\u002FXp\u002FQ6b8r+Ut35ON11epv3OWhYo5WPtPBkxMkHPsL9x++3Wkf78K\u002Fy2Yg1tjn0fO3ydwZ\u002FFC5F0u\u002FJSvGDVczQjUCQQe6eENj4frxFBq5CAqhZzFSJtYSVgyzhLvPWcBJ1u1mbsUhz59Wf1STvzrdCK+O8bTDItJTrwIFP1EkhpYoslny2HaWj3z2YcPISN0A8QXGqK94QvjYPWyv8jKSeH0GhSPfAKxMlZlXID4MkOVvBlQ5UCybA0T998A8+YQm5WFBPEPL4mvNcSN4cCZXGw5koNrqSo402pfyBSXTB9tD5vAT+klZQPknDmNu0TO4mahysqEotkDaLJoKUwedC6uO9czAnUKATNrW1ipI5F1alw1ZTBq1qwkb8TXEAM6m+L7Ny0R\u002FLql\u002FI8d+fUyx0tPmWHaIAtsfqchXvMyh4VpoQPanKJpM9iuXI\u002FGRIZWL41HQ0pWtHJt+r8fKaRAK1itoOaseGgqTHqclkla0WoORDLpuBEmHqdkgtaIySdHull885olxL\u002FrIXwRad7wBpg3vHD1btUA6PKAG1Z4fYA3Orwg9xMHc4+n0PSH7bB+e5rsk\u002FhCo8kXK2G3MQxmXR4XIpwYAUaAESg3ApVKzrretWmukP+Z0HE9zfDyU+bo18kUjRpIuiJF8xRXtujpJZOgTNAjxxWEO4oKg14OPgxB0orWRM6UpOa+VGkGw+2PuDzsiMmR\u002F0U84YtIT1K8+196IShkH2gkQXy50c2+I7RJ1GuTooktLAcPh\u002FBJfKEhx6Ipnq1t5zMjwAgwAuVFQFFeBbWt\u002F+6TuZgbkoll4dnYfjSnwH3xjzV9e0BdfupR04J6zjACjAAjUDYEKka63pHzMx1M4d7KRH4h+NXubIgXk+IF5WvBGRD\u002F7of4C8fRFAevGHhZCyPACDAC94dAvSNnUxrxRyMa4IUeZhD5lHSV\u002FI8d3aLzU21NsfJVSzSll5ngjRFgBBiBakSAqKoarVeTafEC0r+POX553wqrx1vK\u002F+usHyY2RKCvBZpRvLma3GKzjEB9Q4DHWwIC9ZKctXiI\u002FxGA+L+1dHY2gYPNPV5OajvxmRFgBBiBKkCgXpNzFeDLJhgBRoARuC8EmJzvCzbuxAhULQJsrf4hwORc\u002F+acR8wIMAK1AAEm51owSewiI8AI1D8EmJzr35zX7RHz6BiBOoIAk3MdmUgeBiPACNQtBBQ3b9+BYapbQ+TRMAKMQF1FwJC7KrucJ5kW4cvKsskr57p61d5zXCzACDACNRkBReOGFjBM4I0RYAQYgVqAgCF3VXbZRJVbhC8ryyavnGvBBcguMgKMQP1DgMn53nPOEowAI8AIVDkCTM5VDjkbZAQYAUbg3ggwOd8bI5ZgBBgBRqDKESiWnNetW4eyJpZnzPga4Gugqq6BKmfLKjZYLDmPGzcOnBgDvgb4Gqip10AVc2WVmyuWnKvcEzbICDACjEC1I1BzHGByrjlzwZ4wAowAI1CAAJNzARScYQQYAUag5iDA5Fxz5oI9YQRqEwLsayUjwORcyQCzekaAEWAE7gcBJuf7QY371A4Ebsch6oSydvjKXjICBggwORsAUteL2QlHEbEvwkg6iviMih19dpoSyrTsilVaBm1RX\u002Fkh4M2ZCL1ehk6VIMoqGYH7QYDJ+X5Qq8V9bh7dgGXLl+mloEWzMGv2UkTdrtiBHf3CBz5fHK1YpWXQ5jEhGAuCZqFf8zJ0YlFGoIYgwORcQyaiqtxwHBaEkNCQwvTTAvg0Aaz7+sGnha4X2Ui7SmGBqDgkaVa\u002F8kr4drauEJCRhviYCBy9oIRGTG7Pvq3EHSGafQdKJa2gDftlp0F5gVbxMfFIK2bFnp2WhLioKMRdTUN2nqxWfSCbSiXVqUuFR8P6Ri7o2M4R1oUSnGMEag0CTM61Zqoqx9GkTQuw5qoX3nvfq5DErocj8HkvePv644PPA+A3wAs+08Kw4TNaCb8TiiSNK\u002FGb\u002FOH1jDf85y1D4AQfeHv7Y2OCaExC6Ds+CNxH+X2B8PHR7ZeN+C0B8KF+PhMCsWy2H7yf8cLweeFQFhBwGqIW+cDLewwmfR6ESaO94eW7EFFppI\u002F2pC2TSOfnMFyTG9bL5XcK\u002FaWuvDMCtQYBJudaM1WV4Oj1MCxcGYeu7wfAW7u8zDuNoNcCEd7UD8E7IxAeGobwiHAsbB2K4D06PmSEI\u002Fir0\u002FD8MBzh20IQFh6OBU\u002FHY+ncjUTejhi9NhJB\u002FUm+fxAiIyMRuXY0HKmYdmAB\u002FD8nmx+FIzI8DCFkI+KnALgeCYQf6SMR4OwGBO2wgN+3wn4IwvdugL9NGAK+iJKb+cAI1AcEmJzrwywbHWMawhcvxNFHJmPmYLtCiagQhCo7IGCRPzpQuENuMLFGhwmz4NdSLukfsrVFa3j93xaEfeGDZtqqIuckhH0bDgwLRODT2rsBYN6SVtlTvaDcvAHhGYWdsvI0yk1c4LcyHGFvdy1s5BwjQAjMDvwQuumTHReptpbueVk4f+h7fKIZE5NzrZzH8judduBzfH7AFf4fqFe0Wo1JCfFAa090LfISzRUdO2il6GxJ4YwZHji1iEIOA\u002F0xa1Uojl41h52dNcyp2fiegHP\u002FAJ7dipKsuWtHuOIvnIqjno+OwcxR5ggd7wXv0ZOx8IcIxN01h12T4jVTL97rPQKN0Nyhce1E4e4hzPPuhdFLz6K5e0887d4KTM61cyrL53VGFJZ+Ho7GL9Fq2NmIqoxsaNasRhoLq1wGByFsbxiC5\u002FSDy4UwzBzrhTGrBLsWyhjLZWcXp70xGlmIHtbo+vYGRFA4Y+HLnsCRZfD38cWsPZpvlk2EDCdGAPgo8AOd9C5e6a7zFFibALJoB5\u002FPdiL6xwV4ZfAz6Dv4JSbn2jR\u002FFeXr6ZULEAZfBI53LaLSsUNHWF8NR8RZg6a8o4g8pFN3PQ4R+44iPs8Orh6+8F+4BuEfeSP+uw0oPjLsiq7uoH4R0Lzbg3ZLOrAbcSYd0PERQP0tdhyUli7o2n80Zi4JwZoJjRCxPhxJ1MHRuS0d7+CmgZKrV0UrNfHOCNQ2BEzs0MXdTs\u002Frur5y1hssFwiBs8EI3HwHXuNHo8VtJZTiMzc5pak\u002FV+vsh8nuSVhDLwk3xijluuzrR7FxWiBCdeLBaJSE8A8mI\u002FDbo1CKhXC2ElFHToPiGmhEZuTdnI7nzyFO6Jc\u002FpbODz3hf2B0IxKSvohAvvr3LUCJuSyDeWBkH14n+8KBVsXn2USybPQlBO+Jl+8iIx9EYCrc0s4a8sH7MCz52UQj+YCOOCuPZaYj\u002FZRYCtxiwNZnnvW4j8N\u002FZvfjuUxF3XoaQs3fq1GCZnOvUdN57MElHI2n1mY2IRcMhf+ImPnOT0ySEXhX9iUC\u002F2ICADgn4ZpIPvJ7yhNfIhTj15FIs6CvaNcnSC7NWTobdnsnw8fKEp5cPAg45Y+ayydCGpj1Gz4RXxhr4Cf3aT9o6B2DjqslwPDQTY7y94PmMD73si4fXhyEIHuWoVv6IP75Z2A\u002FxX4yR7Xs+MwZLb47G0g99YCckLD0Q8GUAOl7+BpN9SIcXxb93ucD\u002FRVfwVr8QeHbmTqQ+1A1tcAJLXngKw767WEcAuMNhjToyk6UehuOLa9SftonP2\u002FTSGoxuqVFj7gLfhSGI+D0C4WHhiIgIwYJhLvCaG1nwSRxos24\u002FGkHbIhERHoaw8AhEbguCjzM1aHdnHyz4ieqFHc2ndKJJ9JPr94ar+4WvQUAfR5iLRk2yezoAGyJI984whO+l8\u002FrJ6Fr4gQfMW\u002FuqdZOOcJILX+YPn4lraGyB8NDo4FPdR+C3rUGYMmogXglchUOrXsCVoAUIuVn7x33+u\u002FGF5Fz7h8MjqHAETMxhXeLXF5A3c2s72FnrUqtcfe+DpfU9+5k3sYO1ZQmqSMf9mC5BIzfVIgQa6\u002Fra\u002FSn0wlnEXtKtrH3589+\u002FjGFrWzM5176pY4\u002FvjUC2+k\u002FPT9MLQoph31ueJeoEAnf\u002FQxaaoblt7R3Nf3tn4eVvG2HOdwuYnGvvNLLnxSNwCt9NmoWNlx\u002FH5Gm+cCxekFtqOQLn72oGkKXEno+CsKf9UAxqpamrZaf\u002FImZh4LsX8Np3yzCcxqCoZf6zu4xAKRDoisniH3davwCjH72PcEspLLBIzUBgWPfH8GgHSl2fwf+dfw5rV70E7auTmuFhab1IROjXO3Ez7yw+8aHx0JiYnEuLHcsxAoxAjUPgxOk\u002FER2xF9FHjyP6x3fxhF4Qusa5W4JDTnjlx+M4e7owMTmXABc3MQJ1FIE6NCwLNG5mh8byB\u002FCoU5tRcra2tkZiYmKdGigPhhFgBOoOAoKfBE\u002FVnREVHYlRcu7SpQuio6Oxbt06TowBXwN8DdS4a0Dwk+CpopRWd2qMkrOjoyOee+45vPDCC8Um2Llgz4W7NSYJf0ryt6LbBg0aVCw2urZGjhwJbRoxYgSGDx+OYcOG4fnnn8fgwYNlnPv374++ffuiT58+8PLywlNPPYUnn3wSnp6e6NGjh5yeeOIJiKQtizYhI2RFH9FX6BC6xNwJ3cKGsCVsCttaP8RZ18fi8sbGKPpqk9ApdAsbwpawKWwLH4Qvwifhm\u002FBR+Cp81vovxiKStizahIyQFX1EX6FD6BI6hW5hQ9gSNoVtrR\u002FibDgGY74bypSmzDJFOaAmYCuuCcFTdYeKi47EKDkXFSta88KzT6BvN7eiDdVQI\u002FwQ\u002FlSD6XualCRJT0aSJEiSBIVCIScTExOYmprKyczMDCKZm5vDwsJCTg0aNICxpG0XsqKPSFo9QqdWvyRJsj3obJIk6ZTKlpUk\u002Fb6SJMn6tfaEba0fwieRhI9af42NRdRp24WsQ1BKvgAAAiFJREFU6COSVo\u002FQqdUvSWp7ul5LkqRb5DwjUCcQuG9yFqMXhPjemP54on0b2FiV9GdcQrpik7An7Ar7wo+K1V6x2iRJTR6SVHiWJKmAnAX5CCIShCSSICjDpEtehm2ij0hCh9AlkiAzSZJk4gRtkiTREQVllGOTJH1dkiTJeoVNYVsk4YvwSSRDf0W5Jo2nHFBwV0ag0hAoFzkLrx51boHxg3sh6O1RWD3zlSpLwp6wK+wLP2pLkqRCIhNkJpIgM20SpCaSIDWRBJGJs27SrROyImn7i7PQqU2SpLZXWfhIklq\u002FQvMkIOwKH7RJ+CaS1n9d343VCVmRtP3FWejUJklS26us8bBeRqCmIFBucq4pA6npfkiSVOCiJKnzkiTJK05JkiBIyDBpSUqcdZOQE2VxNkySVKgTtEmSREf1LkmFeXXN\u002FR8lqVCXJKnzkiTV2vHcPxLckxGoHASYnCsHV6NaJUkqqJckqYDIxKpQkiQ5zCHyWsLVzWvrtGfdNpEXSZLUOiSpUDc0myRJmlzFnSSpUKckSbV+PBWHDGtiBMqPAJNz+TEskwZJUpOYtpMkqcuSpD4LkhVJkqQCshZlY0mSCmUkSd1fktRnaDZJ0i9rqivsJEn6+iVJXZYk9VnrtyRJtWI84I0RqCEIMDlX00RIkqRnWZKkgpWnaJCkwrIkFZ83lBVlbZIkSZut9LMk6duSJKlWj6fSAWMDjMA9EPh\u002FAAAA\u002F\u002F9pjPAvAAAABklEQVQDAKOHI4Kw2UXtAAAAAElFTkSuQmCC",[54,1676,1677],{},"Wiele filtrów posiada teraz zakres wartości “od…do…” zamiast tylko pojedynczej wartości minimalnej, co umożliwia precyzyjniejsze filtrowanie wyników.",[54,1679,1680],{},"Niektóre filtry zostały gruntownie przebudowane – np. filtr “Kraj” zyskał bardziej szczegółowe opcje – możesz teraz filtrować także po kontynencie i języku.",[54,1682,1683],{},"Każdy filtr uzupełniliśmy o krótki opis, który wyjaśnia jego działanie – wystarczy najechać kursorem na nazwę, aby zobaczyć podpowiedź.",[16,1685,1686],{},[224,1687,1688],{},"Dodatkowe opcje zarządzania filtrami:",[51,1690,1691,1698],{},[54,1692,1693,1694,1697],{},"Użyj opcji ",[224,1695,1696],{},"„Wyczyść wszystkie”",", aby usunąć wartości ze wszystkich filtrów (same filtry pozostaną wówczas na liście).",[54,1699,1693,1700,1703],{},[224,1701,1702],{},"„Resetuj filtry”",", aby przywrócić domyślny zestaw filtrów i układ widoku.",[16,1705,1706],{},"Nowe filtry w Bazie Ofert to nie tylko odświeżony wygląd, ale przede wszystkim większa elastyczność i kontrola nad sposobem wyszukiwania portali. Dzięki możliwości personalizacji widoku, zapamiętywaniu ustawień i intuicyjnemu układowi zyskałeś narzędzie, które dopasowuje się do Twojego stylu pracy. Teraz szybciej znajdziesz portale spełniające konkretne kryteria, a zarządzanie filtrami jest prostsze, bardziej przejrzyste i dostosowane do codziennego działania przy wielu kampaniach.",[12,1708,1352],{"id":1709},"moje-wyszukiwania",[16,1711,1712,1713,1715],{},"Funkcja „",[224,1714,1352],{},"” została znacząco rozbudowana w nowej Bazie Ofert. Teraz zapisane wyszukiwania są powiązane z domeną wybraną w Panelu Personalizacji – po wybraniu konkretnej domeny zobaczysz u góry listy ofert zestaw zapisanych wyszukiwań przypisanych właśnie do niej. Dzięki temu możesz łatwo przełączać się między różnymi domenami i ich indywidualnymi zestawami filtrów.",[687,1717,1719],{"id":1718},"nowe-możliwości-zapisanych-wyszukiwań",[224,1720,1721],{},"Nowe możliwości zapisanych wyszukiwań:",[51,1723,1724,1730,1741,1756],{},[54,1725,1726,1727,1729],{},"Każde zapisane wyszukiwanie jest przypisane do konkretnej domeny z ",[224,1728,1399],{},", co ułatwia organizację pracy przy wielu domenach jednocześnie.",[54,1731,1732,1733,1736,1737,1740],{},"Po wybraniu domeny, na górze ekranu pojawia się ",[224,1734,1735],{},"lista zapisanych wyszukiwań"," związanych z tą stroną – jednym kliknięciem ",[224,1738,1739],{},"„Zastosuj”"," możesz uruchomić wybrane zapytanie.",[54,1742,1743,1744,1747,1748],{},"Każdemu zapisanemu wyszukiwaniu możesz ",[224,1745,1746],{},"nadać nazwę i opis",", aby łatwo je rozpoznać, np.:",[51,1749,1750,1753],{},[54,1751,1752],{},"„Brand, URL; Cena \u003C 1000”",[54,1754,1755],{},"„Słowo kluczowe; Cena \u003C 5000”",[54,1757,1758,1759,1762,1763,1765],{},"Wyszukiwania są zapisywane ",[224,1760,1761],{},"razem z ustawieniami filtrów i ich wartościami",", dzięki czemu możesz wrócić do dokładnie tych samych parametrów w dowolnym momencie.",[269,1764],{},[32,1766],{"alt":34,"src":1767},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAABhkAAAEBCAYAAABlrsRiAAAQAElEQVR4AeydBZwWRR\u002FH\u002F0t3GSAGoKJgUIooioAooKJiByp2dyfm+9qK9apYYCsqGIiBCraoiIGBqGAhioAoSAi8z3dgjr3lqbt77u6J331unt2dnu\u002FOzs78\u002FzOzVZbpTwREQAREQAREQAREQAREQAREQAREIN8JqHwiIAIiIAIiIAIiUC4Eqpj+REAEREAEREAEsoiAsiICIiACIiACIiACIiACIiACIiACIpD\u002FBPKnhFIy5M+9VElEQAREQAREQAREQAREQAREQAQyTUDxiYAIiIAIiIAIiIAIJCVQ5bc\u002F5piMGKgOqA6oDqgO5HodUP5Vh1UHVAdUB1QHVAdUB1QHVAdUB1QHVAdUB1QH8r8O6B5X\u002Fj2Oahyq1KlZzWTEQHVAdUB1QHVAdUB1QHVAdUB1QHVAdUB1IIN1QONMjbVVB1QHVAdUB1QHVAdUB\u002FK0DqyiZIha6FoEREAERKCQCKisIiACIiACIiACIiACIiACIiACIiAC+U9AJRSB8iOgbzKUH1vFLAIiIAIiIAIiIAIiIAIiIAIlIyDfIiACIiACIiACIiACIpBjBKRkyLEbpuyKgAhkBwHlQgREQAREQAREQAREQAREQAREQAREIP8JqIQiIAKpCUjJkJqRfIiACIiACIiACIiACIiACGQ3AeVOBERABERABERABERABESgkghIyVBJ4JWsCBQmAZVaBERABERABERABERABERABERABEQg\u002FwmohCIgAoVEQEqGQrrbKqsIiIAIiIAIiIAIiIAIhAnoXAREQAREQAREQAREQAREQATKSMApGWbPnm3\u002F\u002FPNPGaNScBHIPgL5Urezj6xylK0EVOez9c4oXyKQPgE9x+mzKnSfqiv5XQN0f\u002FP7\u002Fqp0iQmo7idmI5fSEci1OlW6UiqUCIiACFQuAadkGDNmTOXmQqmLQDkRUN0uJ7CKNmsJqM5n7a1RxkQgbQJ6jtNGVZkesyJt1ZWsuA3llgnd33JDq4iznIDqfpbfoBzMnupUDt40ZVkERCDnCDglQ87lWhkWgbQIyJMIiIAIiIAIiIAIiIAIiIAIiIAIiED+E1AJRUAEREAEKpOAlAyVSV9pi4AIiIAIiIAIiEAhEVBZRUAEREAEREAEREAEREAEREAE8o6AlAx5d0vLXiDFIAIiIAIiIAIiIAIiIAIiIAIiIAIikP8EVEIREAEREAERyAQBKRkyQVFxiIAIiIAIiIAIiED5EVDMIiACIiACIiACIiACIiACIiACIpC1BCpEyTBz5kx77rnnbPHixVkLouwZUwwiIAIikP8EPv74Y\u002Fvggw\u002Fyv6AqoQiIgAiIgAiIgAiIgAgkJCAHERABERABERCBMIEKUTJMnz7dhg0bZigbwonrXAREQAREILcIvP\u002F++\u002FbMM8\u002FYkiVLcivjym1hElCpRUAEREAERCDPCDBx77fffjMM53lWPBWngAj8+eef9uuvvxrHAiq2iioCIiACeUugVEqGefPmrfIiWLZsmc2aNcsWLFhQBAt\u002FvDTWWGMNu+222ywIAvcS8X5w\u002F\u002F3331cRVvGSwRARHSc6UMQTNuFw8fyQF\u002FJEHPFMNIzPUzy\u002FYTvyRT44hu3Lch7NC\u002FGH84\u002F7H3\u002F8sQqnqH06PMuSz0IIC8N49zaRfSomCGKpq9zTsPH3lzrKOfGH46I+Eo7w3p5z7HDzdjqKQFkJUN+j9Y+6RptDG0P8vp5Sh\u002Fv3728nnXSSURcx+PXuxIV\u002Fb3DDj6+zpEMcURMOF88Pdj7OeEfcU8UZToN8hcsXjjNeXMQdDh\u002F2Q\u002FmILxwH19jjL2wPT+w5hu11LgJlJUBdC9dR4vPPpX\u002F+sMMP9TlqCI87fqmj1GGuMT4e7wc7DNe8v3DnOmxwI41E7sRPOvjB4D8cnnPiJTzuYUM4wuMnbHiu6C9iOA+7+XPSgYG\u002F9sdE9riTFmmSB\u002Fhgl6uG\u002FFMWyuTL4DnDwNtx5Br+uBMuHtewHx8mHb6kH22DiSsaFrtwfrmvhCM86ckUJwAXeFFXMfAr7sPcqnLuJe4Y7m3UTzQe\u002FGF8ffDu0fi5P6TPkTg5pkoLf94QXzgdb1+WI3mlzpCXcDzx7Ek\u002FWgfDYXDDhO0ycR4vL4ni\u002Feuvv+zss8+2tdde27p162bdu3d354ceeqj9\u002FPPPiYJlnX15ZCjR\u002FUtk7\u002FPAPaXecfR2\u002Fkj7R70nDm\u002FHkeeGus694xrDOXa4ha+J2xvc8Yd7PEMeMGE36i7hOHr7cL78eTQc6RAunJ90nwXSwi9x+DSJP8oBO\u002FiQB\u002Fzhjh3nyQz+x40bZ1tssYVtttlm1rNnT+vQoYOtv\u002F76Nnz48FVkHsnikpsIiIAIiEB2ESiVkmHIkCF2zjnnFCvJ\u002FPnzbcCAAfb6668X2eOvdevWFjVvvPGG8\u002FPDDz\u002FYDjvsYB999JG75ocXVf+YEGv06NFc2uTJk2333Xd3L59NNtnE2rdv785JC794+vzzz92Lic4WLynMGWecYf\u002F88w\u002FOcU00TIsWLaxVq1YJX2xTpkyxHj16OD\u002FEj1+usQ8nQCeCfP73v\u002F8NWxedv\u002Fbaa9awYUPz5cMhmhfiD+cfd17At99+O96LDPa77babE\u002FZhmQ5P\u002FMkkJkCd3XTTTe2TTz4p5gn7aJ33Hu666y5r0KCBvfLKK96q6EjnjgFA9BkYOHCgq5903s4880y7\u002Fvrri8Jwcs0117iOV7h+ffHFF7bTTjvZtGnT8FJk6KgRxzrrrGP4KXLQiQikQYB6Tf0Oe6Xe0rbQxmDv2\u002FdoPab9ZhASBIGNGDHC9tprL5s7dy5BnGHVQ58+feyXX35x14899phrv2mrN9poI9tmm23c9dVXX+3c+SEvtKG0g94QDrdEJl6YaJyU04ePls\u002FbcyQt0k03j127djUU6ZdccokT3hBHlSpV3DONMubff\u002F\u002FFypmnnnrK9ttvP0NI4Cyy90c5yzECPAPhOk72\u002FXMb7pfxXFC\u002FefZ4BqnnXFPvCfPpp5\u002FajjvuaD\u002F++COXzvDO2WqrrezSSy911\u002F6H9K666io3gcTbzZgxww466CAn9OLd17ZtW9dve+utt7wXd+QZpA9FPkgfwQLCBtJ3HmI\u002FPv+J2p2YF\u002FePMOTmm2+2tdZay7p06eIM59jh5jyt+IFTuu943q08s+uuu6516tTJCfSaNm3qBHzkbUWUOXWAb2nuL23WHnvs4Vax+QLD9vjjj7dw3zRdvtz\u002F8DuGOAlLneIcQ1633XZbe\u002Fnll402FTveSYQjPNcyxQnAJfpctWvXzmDpfcIQYZ5\u002F9hFW854OC6iJh+c3+uz5viv3g35rqndcNK3mzZtbr169VhGGp9tuUIZjjz3W9RvCfQ3sMeSbtgo\u002FXGOwo6wI5sPvY+ypS+QRf5hoHcQubKifmLBdvHPSp10rSR6jeYkXL\u002Fdo7733dm3dtNhYYPz48caYmvHfLrvsYriF73W8OPLZjvuXbvsOB8ZYPC+M6blfHLnGHndMWcZp1DHi8+850gjLL4g\u002FamhPTzzxRAvX1aeffto22GADC79HiZsxIXUgCNLrgxMm3WeB54I6SRifR+o+jP31Sy+9ZPSBGTMHQeCsccefu0jww7sVf\u002FQpHn74Yfvuu+8MhQNp0l+hvIMGDSrqUyeIRtYiIAIiIAKZJZCx2KpkLKY4EZ1++ulOmMLgBHP55Ze7l9HWW2\u002FtfLdp08YJXO64446ilylCeBx79+7NwegsvPfee\u002Fbll1\u002Favvvua+edd547Z9CBYMd5iv20bNnS3nzzTeeG36FDh1qdOnViLon\u002Fw2Ho4CL4Z1B68cUXGy9AHxIlSN++fe2II45wAn3ix\u002F8+++xjvIC59n798fHHH7effvrJX7ojHYYHH3zQli5d6q7DP+G8EF+8\u002FN94442rCL\u002FDcbRJg2fYv87jE2BQgMCQ2Rjxfay0xQ9bx2y44Yb2yCOPFNVj76NZs2ZO8E\u002F9x3BvuU+HHXaYq5\u002FVqlUz6hZ1nLgIR\u002FoMGubMmWMTJ07EyhkUCAhOUCY4ixU\u002FbEf29ttvW926dW3kyJErbHUQgcwRoG7RPlKHMShTt9tuO6Me+3Z4zz33dG0bbTMp097dfffdhj0DN+yOPPJI10bTVqM4ZSDBM4GgEndvaOux94Zw3i3RMRomGmeicFF70iLddPP4zTff2GeffWavvvqqPfrooy66IAgMIQMDrwkTJjg7nmt4YN+kSRNnpx8RqGgCPBfUb549nkHqOdfUe\u002FKC4qFx48buvcU15sMPP3RbcvAtFt5L2HGcNGmSE\u002FZxjfGCLvptvJe+\u002Fvprp2D8z3\u002F+4xQPvn+HXwwTLsgH6dOmHHfccYbQ2k8gSafdQdDNpIwXXnjB9Y++\u002F\u002F57w6DgJO6LLrqoWH+OdHkWU73j6QPSH7zsssuckBulC886wieUpl7YSny5ZEp7f2nnTz31VKO\u002FDj\u002FKzPd5EAohNAuC5QIm7HFPxR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tRNrilY0qbx3hx047RzoUnEbE6hG\u002FZwJ8wtFlsy+rbbOwK1SRrf6iHJR3bl2acVlr2vCtRBDK+ow1kwhlxUQdQqPFuZqILZcQ+bIIgSLsPXpJnwVb8kS+eHVYdIONhZeMKp7QObMnG5Dy+xeADMH6lznpFGfZMaKKNCtthLyMCBU9AAEQgBwiUSsnAagMEmcx84eXCoPD+++93nTVmlflys2URWyVddNFFTgPv7bPxSBl4mQ8cONCYZUDHjXzSOT733HPd\u002FpasyEAQjD1LFREuse8lqzSCYGWnGXcMwjs6wGy7QyeeDgH2ZTXEy9LnJ554wphtUdb4FD4xAe4ZyqGHH364mCeEDMwmoaPHUlhvUEiwFNYLWahXfI+EZaB0oIpFErpASYDAkg4bnT6EADgzm4UVEwhROMfOGzqarHzg6NPneOaZZ7rvdsSb2enD6igCngB7uDJIp71mIE0bh7AP5bAXCGLPB1CppwcccIAPqmOMAMKKgw46yH3UlgF+zEr\u002FIlDhBNLtl6WbMYQZKL2ZFUsdJxzCAbZNuuGGG9zWDVxj7w19J5QPbHtEHwl72pMbb7zRfeMoUV+Qfharo3jP8Z0jwmHSaXd4Lx577LF2xBFHGDM+CUO\u002FFCVAtD9HnFGT6B2PkIf80v\u002FjPU+cxI3ign3Qu3btaj169IhGlzPXpbm\u002FpSlcIr7J4qKPy\u002FY9TPihn00\u002FKpn\u002FbHPLpfwgpKSOwxsBts87zNPpu3r\u002FZTmWtt0gzf79+xvbt6D4ZGtF7FIZlCFsFcMqLbZ1TOafFVtsd0hfm21b8M+EomRhom6lyWM0Dq7pj7GtHEo47g92CGIpO+0Thn4aY4nwKjP8FapJ1P7wzqHeM4ZPd2xP\u002Fxe2JRmnlZY7zyV5Jy1W1aGMJy6UDXzbCKVasjElftMxJXkWwvFRF5no+Mgjj9itt95qvBvD7qnOWdX\u002F5JNPGu98\u002FDJxFUUnKxq55nkjXp497hV2MiIgAiIgArlDoFRKBgTwLM3kxcwgkxkBzJzgY3BonX3xmf3Bnr7MNENL7U14EOn9lvVIR5DloT4NBGepBD7hMKuvvrpdc801NmTIELd\u002FaRCsVBrwMkVZwhYB7IdIGszgYxk45cY9Uf5RMpAvBqXJXpThvBB\u002FqvzT+eDj0kGwMp+J8iD70hMIgsAJL6LCBDqmzOag8xeOnYE7Cgb2c8aejtOHH37oBkH4595ioveXusEsUJRG4cEBgo6WLVsaHctoPUMpRj3AD2l5Q9wIW3xnzdvr6AjoJ0KAFTK0fQjKEe4wa4hBDPuisjwb7wgKmbWE4I7ZiNRhDLN92d4LP5k0DFyI35ubbropk9G7uHjWGKT5NEr7XgqCwLURfEgQBaOLXD8iUMEE0u2XpZst3jm0B23atDH6eD4c7QUrnVip6e38Ef88u\u002FSnNtxwQ+PZoj3xgjBmjnq\u002F0SMTMVAWINhk9QLu6bQ7QRAY33RgpSDfRCEP9EtZcfXf\u002F\u002F53lf4c8YZNECx\u002FfqPvePzwbSQEmCgbiJO4d9ttN\u002FctAhQnCGjwl4umNPe3NOUMgsR8k8VHf4kVoLx3ELQhQE3mX26lJ8A2aIxVeF6YNU1M6fZd8VtWw3NV2naDekyfl22Jon3kZPnCL1sm+T5OIr9M+qEdQJlJGLYsop1J5D+efWnzGI0rCALj+wtBELhVVChJ6KexSgyFHH04VjGz4jSX26ZouctyHQSJ2x\u002FuZ0nG9qUZp5H3aF8z3X4z\u002FVP617xziQfDu5jJnCg8ouNP3Etj4JDOsxCNm3c2MhPqINtBlUTRQJqMO5iEiSwJ5c2MGTOMFZQoPHnPIuNI1meI5kfXIpCCgJxFQAQqkECplAzkD8UBGmhmTmMQPjGoxM0bZrPhFjV0CL0ff8QvQh60994uerzrrrsMf1F7hLK8nMLppIorGoZBM7P2eMEFwaqCe16AaNnxRzoc\u002F5d81bcAABAASURBVPe\u002F\u002FxkD6HB+EMAxKCJ+7BEAI5Cmo8o17mzJFGaA32T5x504CUscmCAIjEE0K0rC9rhh4JSKAf5kihOAG\u002FUsbMsAiFU7YXsGGWyjgFvYL0ujeS4YtGHPveF+U2fCJt69YSYm9YD7TVgMzwN+mWkeHQxdcMEFxgoiOr749Ya0yQN58XY6ikAiAkEQGHugMkPP11E6+eG2zddD7+6P1G3qeDhu75dnKWwfPicMbVq4rnt3wvn4\u002FRE77x7viHv4+Yz6ibqTPnn38XMMt8mEx0+yPIbT4\u002F1AO8+MTMKGDfGQVjT+sB+di0AmCKTTL\u002FPp8OxRv6mf3i58ZOYkdZqZsUGwsk\u002FEx57p\u002F\u002Fg+TTgM5ygWEB6wkoHnCoMAIto\u002FJF3SJx+Ew7CagRVVfrKKb0uII2x4nghPGAxbhfAdF\u002FZm9\u002F5QtLNNZxCszDt+o20BdrzHo+947IMgMGYOs2WUj5d2EmVIrgvxSnt\u002F4UJbFr0H2GPS5cv9K37\u002FzfXvw+0qgij6MqzO5B4TP\u002FWFcITnWqY4AbjAB07FXVZe4YYf\u002FGJLH3Lw4MHGzGTfz8SNe+zrvT\u002FSH+W5JJw33i\u002F1wtv5YzQtbx89pttuEI46Qj3jnLyzdQurq4Jg+bOOOwZ3DPmjvOSFa29oH6ZOnWphe+INh+U5R2jvy883KmgvfByJjsRBXLiXJY+EDxvyw6SL6667zq6\u002F\u002Fnq3BR2KD9JiDMGYIJ38hePMp3M4wD5cJnjEa9\u002FxQ98tnbE9fjEwLsk4jboXfY64xp74khmUC7xreed6f0EQGO9k2kUUDd4+fOT55DmFRdiec9JN91ngucAvYQiLgW04XpQATMBkDBEEy58\u002F3PGH\u002F2SGSXIoyli5z1ZnbPnIRD0m6TG+ZgeAZOHlJgIiIAIikL0ESq1kyN4iKWciIAIZJ6AIRUAEREAEREAEREAEREAEKo1AEATGdxjYbgaBN4Yt3RDKemVcpWVOCYtACQigXGTCJJMCUKiggGFFVVixUYLo5LU8CChOERABESgFASkZSgFNQURABERABERABERABESgMgkobREQAREQAREQAREQAREQARHIFgJSMmTLnVA+8pGAyiQCIiACIiACIiACIiACIiACIiACIpD\u002FBFRCERABEShoAlIyFPTtV+FFQAREQAREQAREoJAIqKwiIAIiIAIiIAIiIAIiIAIiIAKZJiAlQ6aJKr6yE1AMIiACIiACIiACIiACIiACIiACIiAC+U9AJRQBERABEcgLAlIy5MVtVCFEQAREQAREQAREoPwIKGYREAEREAEREAEREAEREAEREAERSERASoZEZHLPXjkWAREQAREQAREQAREQAREQAREQARHIfwIqoQiIgAiIgAhkFQEpGbLqdigzIiACIiACIiAC+UNAJREBERABERABERABERABERABERCB\u002FCfglAw77rhj\u002Fpc0UQlln9cEVLfz+vaqcHEIqM7HgSIrEcgxAnqOc+yGVWJ2VVcqEX4FJK37WwGQlURWEijXup+VJVamypuA6lR5E1b8IiACImDmlAyNGze22rVri4cI5B0B1e28u6UqUAoCqvMpAMk5JwgUeib1HBd6DUi\u002F\u002FKor6bPKRZ+6v7l415TnTBBQ3c8ERcURJqA6FaahcxEQAREoHwJOyVCKqBVEBERABERABERABERABERABERABEQg\u002FwmohCIgAiIgAiIgAiKQlICUDEnxyFEEREAEREAEcoWA8ikCIiACIiACIiACIiACIiACIiACIpD\u002FBLKvhFIyZN89UY5EQAREQAREQAREQAREQAREQARynYDyLwIiIAIiIAIiIAIFQkBKhgK50SqmCIiACIhAfAKyFQEREAEREAEREAEREAEREAEREAERyH8CKmH5EZCSofzYKmYREAEREAEREAEREAEREAEREIGSEZBvERABERABERABERCBHCMgJUOO3TBlVwREQASyg4ByIQIiIAIiIAIiIAIiIAIiIAIiIAIikP8EVEIRSE2gyoJ\u002Fl5mMGKgOqA6oDqgOqA6oDqgOqA6oDqgOqA7kcB3QuE7jWtUB1QHVAdUB1QHVAdUB1YEKqgNRtYNWMkSJ6FoEREAEypGAohYBERABERABERABERABERABERABEch\u002FAiqhCBQSgSoN6tQ0GTFQHVAdUB1QHVAdUB1QHVAdUB1QHSjAOqCxkMaDqgOqA6oDqgOqA6oDqgOqA6oDJawDFvnTSoYIEF2KgAhkIwHlSQREQAREQAREQAREQAREQAREQAREIP8JqIQiIAK5SEBKhly8a8qzCIiACIiACIiACIiACFQmAaUtAiIgAiIgAiIgAiIgAiIgAisISMmwAoQOIpCPBFQmERABERABERABERABERABERABERCB\u002FCegEoqACIhAZRKQkqEy6SttERABERABERABERCBQiKgsoqACIiACIiACIiACIiACIhA3hGQkiHvbqkKVHYCikEEREAEREAEREAEREAEREAEREAERCD\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\u002Ftffee88duc7yglZK9v755x976aWX7Omnny5mxo8fX5Qf2L322mt2+umn2\u002Fnnn2+TJ08ucuNk2bJlNmHCBOeGH8JihxuG82Tu+JERAREQAREQAREQAREQAREQAREQgQIhoGLmAAEpGXLgJimLIiACIlCeBN544w3bbLPNrEOHDjZgwAB3bNGihROml2e6uRj3n3\u002F+abfddpstWLAgYfZvvfVWwxx++OG266672pFHHmnPP\u002F98kf9Ro0bZqaee6tzwc9VVV9nNN9+ctnuRR52IgAiIgAiIQFYRUGZEQAREQAREQAREQAQKlYCUDIV651VuERCBwiQQKfUHH3xgBx98sJ1zzjn2888\u002F27fffuuOV1xxhR1wwAH26quvFoVghv306dMNIflXX31lzNj3josXL7aZM2fav\u002F\u002F+a998843z89tvv3nnoiNhCEscuHNNOMIjuJ8zZ06R3\u002FAJ9rgj5B8zZowRB2HxQ9iPPvrIMJxjFzaEw\u002F+UKVMMdwzxYP\u002FHH38Y5fL+SYfVCrNmzXJ+vX34uOaaa9ruu+9ue+21V5HZaqutnBfK8v7779tdd91l7dq1s+22286uu+46e\u002FTRR51igjRHjBhhd955p3PDz0033eQ4EzaVu0tEPyIgAiIgAiIgAiIgAiIgAiIgAiKQioDcRaACCUjJUIGwlZQIiIAIZBMBBNrXXnutHXHEEXbYYYdZ1apVXfY4HnLIIfbMM89YjRo1nOIAoTx2HTt2tAceeMD23HNP23LLLe2HH35wYT777DPr2bOns2c1BDPzW7ZsaTfccEOREB8lxg477GBdu3a1wYMHG3GxXVCvXr2M8MOHD7eDDjrI5s2b5+IM\u002F5x55pl27LHH2sCBAw1lwaBBg1xab7\u002F9tu2888721ltv2b333usE9z5PhB85cqS1bdvWCfoR9qMcGDZsmF1yySW2cOFCFydx4BcFyzHHHGO\u002F\u002FPKL9evXz9jyCPt4ZtGiRfbFF18YCg\u002FYeD+kvcYaaxjG22288cbudO7cuTZnzhzHc7311nN2\u002FKyzzjqGId1U7viXEQEREAERyC8CKo0IiIAIiIAIiIAIiIAI5DoBKRly\u002FQ4q\u002FyIgAhVBIC\u002FTQKDN9wJ22mknC4KgWBmrVatm22+\u002FvXXr1s04v+WWW9xKha+\u002F\u002Ftoef\u002Fxx+\u002Fzzz22\u002F\u002FfZz2\u002F4w85\u002FArHLYZZddjJn8L7\u002F8smEI9\u002FHHHzvB+nnnnWe1a9e277\u002F\u002F3l555RWbOnWqs0cwT3iUGC+88ILVrVuXy1UMCg8UEccdd5zLw\u002Frrr29nnHGGPfLIIy4f\u002F\u002Fvf\u002F9zxxhtvNFYnoARga6Nx48Y5BQSrCx577DEbPXq0W1XQsGFDt4IDRcjvv\u002F9u5PWUU06xDTbYwN555x3r06fPKnnA4rvvvnNlf+6555zCAyUJceMGA5QkQbCSZ\u002FXq1a1KlSpOeYIiIeoOXxQ7f\u002F31l1NwJHMnDRkREAEREAEREAEREAEREAEREIFyI6CIRUAESkFASoZSQFMQERABEcgHAmxXNH\u002F+fCf4T1aev\u002F\u002F+2\u002Fhuw\u002F77728oFH799VdDKM9KBlYVcE34tdde2\u002Fr27VuksGjfvr0T2CN4nzFjhk2cONEuvvhiQ7iPf4TvCPXXWmstLlMavm9AGDwGQWAoR\u002FiWBNsXYYfp1KmTkRaCelYo4Ce8aoC0UWawZRL+O3fubOTzwAMPdMqNbbfdFuuEBmUA5bzvvvvs3HPPNRQeKEYwKBASBWTVCEqERO6sqoBzad0ThZO9CIiACOQvAZVMBERABERABERABERABEQgWwhIyZAtd0L5EIF8JKAyZTWBZs2aOQUDKxqSZRRFxI8\u002F\u002Fmjnn3++IYT3BgE7qwsQ6BOec1YqcI4JgqBoCya+fYCgPexusb9GjRo54X7sNOW\u002FVzAk80h8derUcV7YxiieAoOtierVq+f8BEFgKBhYVYESIwhWrkBwHiI\u002FbIP00EMPWVhxgZKjVatWhrKF9KNlJIoGDRoY\u002Fho3buyYYxc2rN4g7lTu4TA6FwEREAEREAEREAEREAEREIGsIaCMiIAIFDQBKRkK+var8CIgAoVMAKE231Hgo8R+Zr\u002FnwYoFvmFwzz33GEJ7vivAB4r5boE3kyZNshdffNF988CHS3Rs3ry5IdiPzvZHuM+KikThymLPigNWWkTj4MPUftUA5WabJVZpsLUS5Y76D19PmzbNbb3EB669PeesRGDbI8qJcsPHjx+uSQdFAkoIPljN9xlww7DCgQ9NN23a1FK5419GBERABMpCQGFFQAREQAREQAREQAREQAREINMEpGTINFHFJwJlJ6AYRKBCCARBYGeeeab7hgJHVhuQMEe2AnrwwQetd+\u002FeTjmAEP7yyy+3zz7YK3mPAAAQAElEQVT7DC+GUHz33Xc37Pj+gbNM8rPaaqvZHnvsYWeddVZRHD\u002F\u002F\u002FLPbPsmvhGClQ6pVFUmSWMWJb0q89dZb9u677xa5oSBhqyO\u002F2uD55593KykuvfRSt9JgxIgR7nsOlA\u002FFQFHAFSeUg286jB8\u002FfoWNGedsH8U3ItZdd12rWbOm++YEHlAoPPzww4aSpn79+sZKhU033dRQ7MANg6KGVSAoGVK5E6eMCIiACIiACIiACIiACIhA3hBQQURABEQgLwhIyZAXt1GFEAEREIHSEWDbHz7CzEx8thFCQM4RRQPCdNyJGSUD30\u002FgQ9DMtmfGPlsRXXnlle7D0PhJZoIgcN8w6N+\u002Fv\u002FEtB9Lp0qWL26qIrYYIy0edDzroIPeBZK7LaljJwOqLk046yVq0aOG+D4Ey4fTTT3d55oPTfDT6xBNPNLZiOuecc4ytkPhQdb9+\u002Fey1115bJQusxuBD0ZdcconbMom8c44dbqxmuOyyy4zVEbAjXVZ8kAcfGeeffvqpoZDAfciQIUYYwuInlTt+ZERABCqagNITAREQAREQAREQAREQAREQARFIREBKhkRkZJ97BJRjERCBUhFgBv1dd91lbBWEsoEjs+8R0vsIq1atascff7zNnj3bvvvuO2OLn2HDhlnDhg2dl06dOtkHH3xgfOfBWcR+ELqjwOBbB7FL9y2Cq6++2thKaPr06cZ3Ho444ggXjvCHHHKIvfDCC25lAf7D5t577zUfj7fnGnt\u002FzZH0sSNtrtu3b28fffSRsUXSV199ZazO2GWXXWzw4MFOSYBiw5eTI+mTl3feecf69OlDFKsYFAOUCyXF999\u002F71YtYOc9Eo93\u002F+mnnyzMCT8www434sAvYXDDpHLHj4wIiIAIiIAIiIAIiIAIFDQBFV4EREAERCCrCFTJqtwoMyIgAiIgAllNIAgCa9KkiZv5X9qMsmqAOIIg+UeWSxt\u002FvHBsR0S68dxkJwIiUH4EFLMIiIAIiIAIiIAIiIAIiIAIiED+E5CSIf\u002FvcaoSyl0EREAEREAEREAEREAEREAEREAERCD\u002FCaiEIiACIiACIlAuBKRkKBesilQEREAEREAEREAESktA4URABERABERABERABERABERABEQgdwhIyVDae6VwIiACIiACIiACIiACIiACIiACIiAC+U9AJRQBERABERABEUhKQEqGpHjkKAIiIAIiIAIikCsElE8REAEREAEREAEREAEREAEREAEREIGKJ1DRSoaKL6FSFAEREAEREAEREAEREAEREAEREAERqGgCSk8EREAEREAERKBACEjJUCA3WsUUAREQAREQgfgEZCsCIiACIiACIiACIiACIiACIiACIpD\u002FBMqvhFIylB9bxSwCIiACIiACIiACIiACIiACIiACJSMg3yIgAiIgAiIgAiKQYwSkZMixG6bsioAIiEAmCcyZM8d+\u002FfXXIrNgwYJMRm+ff\u002F657b777vb7779nNN7Kiuycc86xnj172ty5c62y8pBOutxH7m3U79lnn22vvfZa1LpM18uWLbO77rrLNthgg4zHnSxjlPGQQw6xYcOGJfMmNxEQAREQAREQAREQARFIm8Ds2bNtwoQJ9u6778qIQYXXAeoedTDtCiuPFUZACaUmICVDakbyIQIiIAJ5S+DMM8+0TTbZxLbddlvbZpttbPXVV7cLLrjAFi9enJEyL1q0yKZPn25LlizJSHyVHUn\u002F\u002Fv3t+OOPt\u002Fr161d2VhKmj9D\u002F3HPPtd12283+\u002FPPPYv5mzZpl\u002F\u002FzzTzG7sl58\u002FfXXNnr0aBs\u002FfrztsMMOZY0u7fC1atUyyonSJ+1A8igCIiACeUoAgQSCiQIXilW4MEi8UwthqZfUzzx99FSsPCTw\u002Ffff2\u002Frrr+\u002FGRoyPZLYRi9g4OVwPyrN+EDd1sCyP1py7W5tMZhmU5X4UUlgpGQrpbqusKQn8\u002FfffRTO6\u002Fexu7FIGLGcPzAI\u002F+OCD484GL4+ZyeVcHEWfZQRQKnz77bdGZ2bSpEk2cuRIe+mll1wu58yZY9FngOs\u002F\u002FvjDEGY7T7EfhNljxoyxN954YxX\u002FMWdbunSpTZs2zV544QX76aefsEpqmKVOXMRJ3GHPPk\u002Fz5s1zs4z+\u002Ffdf54wi46uvvrJRo0bZb7\u002F95hQbM2fOLKYw8fESN+cYXxbCe\u002F\u002Fk8YUXXnB5DpezXbt21rt3bwuCwKXJD\u002Fkjn8QJG+ww5NO3I\u002F5IeihwSId8f\u002FPNN0X5JQyGOHyeuPaG+BikoyggDm8fPdJe\u002FPDDD1a7dm376KOPos7umjTI7xdffFGMD\u002FESP3mD5S+\u002F\u002FOL880P6CFN+\u002FvlnxxY7\u002FMOqadOmLh7Khz3MUC7hn7Sww3CO4TxsiCecLjzh6v1wP1955RV3X70dx3XWWcfWXHNNTo38kT7hCE\u002F+uac4kh\u002FiJx2uZURABEQg3wjwDt9oo42se\u002FfuMmKQVXWAekn9zLdnTuXJXwILFy60Ro0a5W8BVbKsJkDdow5mdSZLlDl5LiQCUjIU0t1WWVMSuPPOO23PPfe0yy+\u002FvMi8\u002FfbbKcOVtwcEZTNmzCgS7IXTQ3CW6ZnJ4fh1XlgEENp26tTJENBSclY68Fxw7g3XBxxwgCHkR3jLNVvlXHvttXbFFVcYcaCo8P4R\u002FB577LG277772uDBg43BJooNBNnejz8S30MPPWTNmjWzU0891c4\u002F\u002F3xbe+217Y477ihSapCngQMH2sYbb2xXX3210QlD8M0s+q5du7o0OnbsaKeffrr16tXLPvvsMxc9ipMWLVrYkUceaRdffLG1bdvWLrzwQvNlQTjfp08fO\u002FDAA43jkCFDbNNNN7UTTzzRCdCJhLKSPufkletEZf\u002FPf\u002F7jVoiwSmTLLbe0li1b2rhx41x+mH1PWzNgwAC7+eabndsNN9zgysgWU126dDEUAKSDQci+4447uu2I+vXr547YxzNjx451s69OOeUUe\u002FbZZ12cYX9PPPGEobQkfu4X8aIEwQ+s9tlnH9t5550dG5ggmOdeYM9qBbaMIgzMUUI88MAD9s4777g2k1UN+CftM844w61uQCnDdkrEf9VVV9lZZ53FaTHj0917772N+FCOMFto+PDhNmjQIFcPJk+ebLvssot5TkTAvXj11Vc5Nc6pZ9SNKVOm2GWXXeZWVlA2lDOpuLlI9CMCIiACOUqAd2GTJk1Kl3uFEoFyJEC9pH6WYxKKWgREQAREQAREIAsIVMmCPCgLIpBVBBBy\u002Fe9\u002F\u002FzNvEDYi5GdmMULRadOmGQIsn2kEqAhksUO4hmEmLe7MrEXA5Q2CQtxxw+D+8ccfuxUKCCyZ4Ut8uCUzxOGFf2F\u002FpItb2I74SCdqx4x1DO7eDX8+rxyj+SV\u002FzExGuAgTwpFvFB3hdHFDqIcbfjCkQ3jOMVwn4kZcxBkOT5hCNhVVdmals6y9TZs2aSX5\u002Fvvv23XXXee2y3n55ZeN2eZ33323nXfeeTZ16lQXBzPaEQ7jFz+Yhx9+2D799FPnHv7hebjkkkuMVQScf\u002FDBB\u002Fb6668bwunwtwSou2NjwnQE5jVr1nTpMXOfmXLkgbR5XpnRT\u002Fxcn3DCCYaAHGE1wn7Miy++iHOR4RlCSULeRo4caZ988okrGwqKIk8rTihPsrLjxgoRBO8oFBDcb7\u002F99i50PCa33HKLUeb27dtbmxh\u002FVho4z7EfhPt169Y1hPsI9GmXYtar\u002FFNmhO577bWXbbXVVgYP0gp7rFGjhiG8P+644+yRRx6xXXfd1VDseD+0cShInnrqKSMv999\u002FvzVs2NCtbkHZwL1D+cN9QgF02mmnOWUObSb+URiQJvUA\u002F4899pjBimeaeFHM+LTCR9JF6fPf\u002F\u002F7XbYNEHlEccD\u002Fuvfdep+zhPnDfUJCEw\u002FrzRGVDwJGMmw+vowiIgAiIgAiIgAiIgAiIgAhUNgGlLwK5SEBKhly8a8pzhRNAoN+\u002Ff3\u002Fbf\u002F\u002F97eijjzYEh2QCISSzoREmYnbffXf3EVKEb7iPGDHCze5lZQSzdxEwIvRDiH7yySc7gSGCOIR0CPwQpCIgJGwiw+xx\u002FDLbt1q1asW8kS4CvrAl8SGo83bkeeutt7bHH3\u002FcGc6xwz1Zfpl5zkzxBx980M1EJhwC2CAIDOEowj\u002FiwCAE7NChgyFc5RrDjHOEwpyTXjJub775pvXo0cMpX\u002FAvU74EEOoyGx+DkJi6nkiIHc3JW2+9ZZ07dzZWDng3Vix8+eWXtu666zorBNF9+\u002FYt2mKINEgLQbTzEPpBkUB8CMi9Ndco\u002FxA6ezsE9htuuKG7ZJXPxIkT3eoEhOFYVq9e3ZhNv9Zaa3FpuLOlzxFHHFGUj\u002FXWW89OiwnInYcVPwjyyX\u002FVqlWdDXti8tyiEHMWoZ90yo53ngeUJgjYUYRgl4wJfg499FBDOI\u002FSA8UBzysrLnz5iCOeQdmJcnCzzTazNdZYw1q1amXkM+wXpQJ8sAuCwK22QAnDNYZ7yXc6OEcZyPNI2+aZYM89QWnItk9chw2cUSgQjrYOzvfdd58h6A\u002F7i55vvvnmbnWJt2fVCfWAVSDebrXVVnMfmA7n17txTFU2\u002FMiIgAiIQIYIKBoREAEREAEREAEREAEREIEVBKqsOOogAiKQggArGRDyMQsbASwzaW+77Ta3\u002FQmzbNkOBKEgH0BFMEd0hx9+uFsRcfvtt7stYlAOsFUMM4OZpc+qAGb\u002FMjP4qKOOsqeffppgCQ0f0eVDp2wTg3A0CFbuC58wUMiBPDOLGIUAig\u002FMM888Y+QPoV2y\u002FM6dO9fYOor8Pvrooy4Ms5nhghAWgaJPCkFx2A5hJLOUEXySh1TcUGYwk9zvte7jLflRIdIhgDCe2f8IdZnpjzDcC6FThUeojWA+qvAKgsC8UJrZ5QjObcVfEARFbhb5SxQfQnkE1t471\u002F6cOsgzF04DN\u002FazJG+cU\u002F84j5arefPmOBeZeHmNls17TpTXIAiKyoeCkmcW4wX3FvuLl47nFXN2SjYUiqwAIB0MihXckhlWfbDdFcqIIAjcFlUoGlFU+HBRBnBLVEbCsaoJxROKIW8Q\u002FKPMCOfZx8+9YYXEe++9Z+SFrZn49oR3T3QkD0GQuk0j\u002FkRxlKRsieKQvQiIgAiIgAiIgAiIgAiIQC4SUJ5FQAQqk4CUDJVJX2lnJYHwrG6EYwj6yCiCrW7dunHqDAL3nXbayZil6yxiPwj2DjnkkKL922NW7h+\u002FrDBAkYAwFIH8YYcdZmGBGEI7Zu26AHF+li5daoMHD3bCS\u002FaajyfcixOsmBX56NmzpzHT2DsgWGaGeLNmzbyVUyakyi\u002FCQ2YVs5qBj+Eyo5ktkjAoJNiaBkUBQkq24KlXr57bq588pMutKEM6KVcC3Btm7LNVDUoo7mk4Qba\u002FSnTNihRWEoS\u002FC8IzgyIL+3C4dM632GILI1w4PuoQeeIZjBcHigLKwPcBwu5Tp04t+lAws+Rxp26G\u002FbA1VPi6JOepyo4ikRU8rOigXShJ3CjY9thjD\u002FdRaJR2tA08q8nigBnbP91zzz1utj8KIvHQiQAAEABJREFUAVZEoGRASZEsbCK3WrVqudUQrD5iBZc3bDlFu5FodQLtCd9EoB1hJdVpp51mKIMSpSN7ERCBAiKgooqACIiACIiACIiACIiACFQIAWSQTIZmYrQ3TJRmq+ZMZ6BKpiNUfCKQ6wTYFsgL0tinnNnP8crENiZ+K5awO\u002FuHI\u002FD0dgjW+CAuM8SxR2CKwqBRo0beizsGQWDhmc7OMvTD3vJse0L+wsqJkJeUp4nyTF4QJhIB+U0nv8w6ZjY2gk2UDWzNwioFDEJVtlyhrD\u002F++KPbZ75r165GmER5iHIjLzIVS6B79+7GtxO4\u002F37VwHbbbWestEGoTG44slUX55h+\u002Ffq5b5SwigdlBIaVMSgsqlQp+Sumd+\u002FeRl1H2UEeMMOGDTP202clEWlGDfXvwAMPdNt4IdTGne+GXHzxxYbCg2u2aKKes\u002FoGRQMKAFZv8JLFvTQmVdlRDiCcZ2UIqwVKmgbKOMKz8ofyBUFg5JutiOASjQ9FDOmwtZNvwziygooVDlH\u002F6VzzzLJV0h133FHEkjywzRsroTiPxsO3JPgGBSuYcEM5RFtB3cAOg31FGvKZiFtF5kNpiYAIiIAIiIAIiIAIiEC2EVB+REAE8pcA37lEjsOY2Jdy4cKFbltl5AXeLhPHkkuAMpGq4hCBPCCA4Cze7GC2BfFCNB5iNIQIalmpQLER5vOhWmZrc+0NAvlkmsSWLVsas5KPOeYYQ1Dvw4WPCFTZniVsFxZGxsszeWRLFvLDebr5RblAegh4gyAwykg8CBhRKFBOyozd559\u002FbnzDgXzFywP2YW5cy1Q8AQTKbJ2EQB\u002FhNjlgNQ\u002FCdFYCUG8RdrPaADcMs+VRxt10001Wv359Q5HGFlxsqYXiCT8lMczW57sfbClGXJibb77ZfT8kkRIuCALjGyf+Y8fks0uXLkZe+SYB6VNP2cKH1Q3ki\u002FrJKoOLLroI51KZVGUnPVbxoHAjT5hRo0alnRaKEbizyoRzArJSiPuBAoPrsEFp0qtXL0PRELZnmyW+h+LbpbBbOud854BvalAOtk1iFRPPNUoG6kw0jm222cZY9cV3G\u002FbZZx9j9RTfs2F1Bt+d4fs00TDlfZ2MW3mnrfhFIEMEFI0IiIAIiIAIiIAIiIAIiECeE5g2bZoNGTLEkLFw5Lq0RUZ2yCRE5CJMPjz22GMNw84qyG8mTZpU2qjjhpOSIS4WWYpAagJ8c4CVBXxXYblvM7SA9913X5GQD40h7jzEQbB8r3GEcghDEXAys5awCPcRzLIKgOtEhnAI+9h2icYi6o+Zz3zXwSsW8MOMcO+PPJMftjHydh9++KEhaGXWeUny+\u002Fzzz1sQBOaFnwgeP\u002FroI0NZ4IXB2267rVEuFBJ+1Qd5SMWN1RQ0qMw49\u002FnUsXwIoFQKC325dwji9913X5cgq2bYQmz+\u002FPmGoJZ7zEoGBNooAPCEMok6xR79KLnYEqt169Y4uT35qVdsn+MsYj+EIzzC69jlKv\u002FUKeKjHmA4Jw3vMZpn7BGsk0\u002FqzPTp040VNKzKwM0bFBjjxo1z2\u002FYQL9sI8aIlL+SJPJJX6rIPwzGcHqy4xh5DvshfvLLjjxkCYUOZiZ90SI84MKRPPnDnOmwGDBhQ1KawPRFKIL4LE\u002FbDOSs3jj76aE6LmU033dQpaUiDPEXTID9sxUYgzp988kmnLOIaEwTLv+3A7AcUQLQZKIHYHg53wvjwXFNnzjjjDKM9wx9KRr8KhVUd4TYJ\u002FxjiiKZLfrHDDT\u002FecA98GcLlCZ97v4Qlb8m4eb86ioAIiIAIiIAIiIAIiED6BORTBBITYEKml8t4X6zsZlztr3UUgSgBZAfIy6g\u002FuHHkGnuuUxlkgOwEwY4NGHalYLIhkx+59oZxPbKT77\u002F\u002F3hife3vkfKnSSOYuJUMyOnITgSQEmJGPIPykk04yhJfMar700kuN7yWgSCAoDypCTQRduDMDHIEbAjJmI\u002FMtA+zZ2x2hKDOvCZfIoAhAKMqqAIR4NDhhv2xRwoxtBLwoHJjBzKoC74c833rrrXb88ccb29Kw+oC90rFjdney\u002FLKKgnTJL1pQGh+2xUG4S\u002FzMUiZ\u002FbHvUuHFjrByXv\u002F76yygfM8exJA+puLHtC9vdoFkljEzlE+AbIHXq1EmaEYTCmKSeSuBIXJh0gvDceQE7AuUgCIxvn9CJCwvziYs4MZxnyhAfJlPxEQ\u002FPAVtHsTKA62wwPJPUhXTyEgSBW90SBMsVrOmEkR8RyDgBRSgCIiACIiACIiACIiACFUhg\u002FPjx9uyzz9pzzz1XtAsF41LsmISJjKgCs6OkcogA9QSlQDjLXGMftkt0zjbFTPBl4h9hvHKCI9dhg9KLrdyZFIw9W8UjT0wUdzr2GVUysIwj3hYO6WQkl\u002F2cffbZVojlztQ9y6Z4mCGLieYJISWzjDmG3ZhxzcxuZu+zBAltILOnmTmLP2bWslqBFQ4Y\u002FG622WZuBQCrG9AmMgv6yy+\u002FNIT97BePAoKwYUO6Pv0gCOzMM8804qYR4OjD0JAwm5v8MAOYGc+DBg1yfn18bdq0MWaa84IbM2aMO8cOd+JKlF9mtjOTmT3vKQvaUYS5hMOgWKH8bKHCNQYFBMoIL\u002FzFDpOKG1uxoDAJgsITTsL\u002F5ZdfNrbPgpVMegRQMjDDfquttrJrrrnGTjjhBGeuvPJKa968eXqRZJEvVjex5RRbDaHEzKKsKSsFRuDXX3813is8U3x7hU5oGAHuvPMSufPe4N3GVmx8cIzOLOGJ56WXXjJW34UNgzLcExnaRrblIwzvXe+PeOmL0RaQHul6t1THRGHDaZFe2Pzyyy+popV7mgTgT92gjsS7d9QV6h51LJ47s7D4dg3u1FXqZJpJy5sIiIAI5CQB2j1Wi9Lu0f5xnUsFyfe8MnsdoSDCu3BZmSCIoC9sh1\u002Fsw3aVfU6eeC9jOM9Efig3\u002FT7kCOnGh1\u002FCEDbdMJXtjz4NkywZ07PtLRMtWenPM8oMcybtMXETrvjDf2XnWelnDwF2W0AWhMA\u002FnCvkbg0aNAhbJTxHBseE4pYtWyb0k8iBOlvWCY4ZVTLw4DAQSJThfLWnASnEcufr\u002FSxNudAWIuAvTVgUBUGQWWE6efFbmSTKEy88TCL3RPa8GNOdyZwoDm8fjxsdsjlz5hjKGO+vUI4LFiywG264wQn0+A4BAq5CKXtZy7neeuu5DxehVEDAtNFGG7kPjqOsKmvclRF+0aJFxmqnc8891yklKyMPSrOgCbjCT5w40fbYYw9jW7ALL7zQWFmDkJeBER5YcYYCmhUuKOj5ThEr8mjHcUfJfOSRRxp+cH\u002FxxReNtg0lGgMtBCO0e\u002FgtqWEWGPH7cKzIwxx++OGG4p10w+7eX7wj4TDphCXvd9xxh1HWeHHJrmQEeM+xMhNBBnWEunLqqacaW8oRE\u002FWE7daoe9RBVmgeccQRRt3EHXvqaNOmTY1JFdRVviXE0m\u002FcZUQgGQHasmwT7iXLr9xEAAK8Y1lhzjuYdhOBEu89rnGXqXwCbKPKew3hss8NwkP6JUyU8HYcmVzH6uvyEjZTL5gkgayO9NIxyBL4JhyG83TCpOMHZQHv\u002FXT84ge\u002FhOE8HYNfJlJ+\u002FfXX6XgvFz8TJkywESNGGHWABCgDEz\u002F53iGTRskj9rjjD\u002F9cV6SpvmZ7a3LgGFvjmC\u002FimtUPG2+12u5XkVmq8LRqrNPVVhsw1hrv\u002FbQF1etWePrRBKkXTJZia6OZM2caO6CwQwjfdOTILiVlkcHtsMMOhuF5Rj7CpF\u002FeHQMHDjR2V4nmpyzXZVIyIAjkQ7U0ngy64mWElyB7wNO4hRtOzmloeej4iAUaSh40HweDitdff91wixc3aceLl84iQn\u002FiZYYbM7WJy8frj\u002FhjgIgfBrjkh\u002F3Go2mRjnf\u002F7rvvnNCKax9P5R2VsgjkJwG2nGEmeiolSb6VnnbrkUceMQR06667rr333nvGtwXyrZzlWR4Udgyy2I7rtNNOM17I5ZleecZNh4LORC6uwihPLoq7YgmwOo2Vc8yGYas7ttpjBj8zy8jJCy+8YAcddJAh0Gcget555xlLbFmNQF+J1TjXXXed+zYLisBzzjnH6NvR\u002FyM82+ztvvvuxveGvGE1Em6JDKvm+LYPM228HzrjDNLZ8o+OMlsBki7pkw\u002FvL94xWVj6kqTl88aRTj\u002FbBnbu3DledLIrIQH64igKrrjiCqOOsL0kKz15HxIVK0Cpe6wa5sj9OPHEE43+Pe6MH\u002Fbbbz+nyGrWrJnbCpJ69vjjj+MskyYBnhNWwSLsYOyTZrBy9ca4kNXBrKBNlBD5ZrB8yCGHGGO5RP7i2fPdIOoTwr147rITgewjsDxHvGM33HBDQ\u002FHKu5d3MO9p3snLfei3sgkw65j+CvIlnxdkZrRTzF73yk0Ei4wBUZR7ASJyKhTlvB+9P+LAL4qCsMEOPxzx4w0rKJDD0UYyGZZr\u002FGHCfmbMmGEI5MmT90Me8cM7GcN5PIM\u002FZHw+fDw\u002FlA13jlE5Wzz\u002FvuyUn\u002FN4figTbEibPFB2yohfZn9TDuwoE37hgB3u3uAeZuHtM3EMlxP5IXkKx0t+eK\u002FRx8Q+7J\u002FrijD\u002Fzp5iC6c8Zwu\u002Fe6m4mfqqLVuyyJYtW2JL\u002F\u002Fop41mp0+FoW23gu8Yx45GXIsJlSxfbskV\u002FlSJk2YIwmZC2gSMxsasJu4SwwwmrD5hMQ\u002F+EiTesVuPYqFEjvGbUBEHgJjMGQZDReEulZOCBP\u002Fnkk23HHXe0u+++2xDmsE88oHzu8HPBBRc4bQmDVLTsLAtij2n80Mj279\u002Ff0MIzEKSh4OXIknsGiYcddphr8PjALWkRH+E4MsNpn332MV6wDCTIB40M7jywuO29997Gx0kZnLAnPXHijsGOD2HykcxbbrnFdtttN+OmksdoY8Pg+p577nEzSvlgJbPuOnTo4D6MURkNAvmXEQERyC8CdLzYZoo2i\u002FaStunGG280lA35VVKVRgTynEAeFY\u002FBD\u002F0p+li+WEEQGAM1P2DiG0NhYTsDavzTFyMMfUNmynCOYQDNgI+4ucbQwUbYh9A43qQQ\u002FKQyCKn5rhDG+914443dKYNxd5Lgp6RhWY3BTCBm\u002FySIUtYlIMCgifFCeGIBs6z8fYP1\u002F\u002F73PzcI8tEiBPf+GVdEhSAI3RBQUNd8GB3jE2BcxTgMgVj37t2NsRnCLga3bOkZP1Rq24EDB7qtC1P7TOwD4RFKTdqIRL5QyJMW40bal0T+ovaM+y666CIbOnSo9e3bN+qsaxHIagIoA1GmB8FKwRBt5aRJk7I634WUOfoIfKOQ1dW+3JyzTzr9KCY4YM\u002F7jDbOTypiq8ennnrKrdbjnNnvyLzwy\u002F2lD4JhlQQrOhFK8h5khjztOf4wCLfZcoUJa0wK5n3ICgr\u002F8Vj6W8z4f\u002FXVV53MbdSoUTZ27FgjXvJJHChgMZxHDfEPHz7cbbuMgJS8ED\u002FtNn5Jj0kAxMekXvp4TDIJ9\u002F\u002FwFzaUl+2eWclImZjlzzsg7Ie6z6oM3BIBlR4AABAASURBVJlcAh\u002FSJZ8oDmCFEB9WlJ\u002F3GMo38uvjgRO8yJe3y\u002FSRFb5MjCBe6gHnbHXD\u002FaevyvsKO969+Klos2zxPJv3wc02d8zpxUxQvY4F1Wrbgq+ftkU\u002FvZPxbAU1G1iVmg2NY8YjL2GElG\u002FWozvZnOcGGjxKGLzU3nlm+cwA\u002FQ+O9913n\u002FGsUGeYNMPkK9qPUieQBQGrlCYP7P+HgJ2VBHT8WdKBMoAH3seHHwYIb7\u002F9tuGH2WR8JJZl9n4GG0dmnyC4Z1YSDcFDDz1kNDDExeCURgEtJI0ScRMvAwtuBMoG0ibOSy65pGgPc1Y\u002FoNlnX1a2miAOGj4aKZQbzLQjHHkib7jTENEIk0bU0ADjn\u002F3qMTRixEeDHfWraxEQAREoCQGvYPBbPzDbg06SFAwloSi\u002FIiACmSaAwoA9OcMDIAbFtE8IdRnEMcGjSpXiXUkGUfTv2I6vW7duFu4oT5061Vi9gGCZ\u002FDLoo0PNR\u002FGYbNKrVy\u002Fzk0IYeDPQDRvSJFzU0H9jkkgQBEVOCKrJG2HITzgezhkA4zlZWOLEjzcMypmo0qNHD2+lYxkJsPogrKgiOoQIW2+9NadFhj78E088YUw8QolFvcGxdevWbhsvzr2hXnJfkwkzvN9CPjKWY+UfzxyrJ2GM0o2xEn2QvjHhO6sJPCMEM3z7iOeV2a\u002FePnrk2UURybPHfeA5Ih7\u002FzHn\u002FxIc9R+wQTiGsihc\u002FfkiT+LzhuSYcz2OXLl04dYZyURbiIT7idQ6xH+KhHUOByjiRMSfxxpz0n8cE8q1o1GveceFy8a5lNrfavTCVyj3n\u002FcYkXO4LBpkWK1DoJ\u002Fl2B3e2D6ZfxJgQ4TmTM5CRsZILhS9K8x9\u002F\u002FNGtCuXdh2nVqpWxgrtt27bG6kraV8L7EhOG9PHHhFu2O2a7wT59+hj9OwT0CLpZoYlQk5nStJ0oPHwciY608byn2dqYvKCcZiU57Tn5JxzuyAIpA1sa4o\u002F+JO8F3KOGvDMWZpIAfomTFd20194vDBgnd+zY0ZhQTN5p+70flM68D+DLqkj8wBuhPmF9POSTvmyrGENvl+kjCgT6tJSHvjTn9J25n5hNNtnEsKMPk+m0Sxtf3a3PthrrbBdTLrxl8967rlg01Zq0tvrdr7Am+42yJge8aA1632rVm3Ys5oeL2u0Ot8Z7Pen8NNr9Qau18V5YO0P4WhvuZkHVmlar9R7WZP\u002FRLk7nuOKnToejrfE+I5eH7zfMaqzXfYXLygPpNtjxJhee\u002FNTf\u002FgqrUm+tIg9VG61vDXe9z+pueXKRXVC9bizPt1m97S5OalfkWE4n9I14NuiLkARH7JigxW4WXtmIWy6b4iPDNEpCA4aQ\u002FbDDDrPwy23LLbc0v8Q9kZ9OnTq5ZfS+8UGTR6Pnk2XgSaOKJj4Ilg8USQNNPRofHy8NYdWqVX0w69y5s9Fg+QaGJfQ0uN4DDzmdZQaVDExatmzp9hf27qTBTaVh8nbhI3v00ih6OxoqGjX2zPJ2OoqACIhASQnQoWIFA50qwjZq1Miuuuoqow3jWkYECoSAipkDBOgIX3\u002F99W5Lt9VXXz1pjhnART0goCc8Wy6hgKAfR\u002F+MGTxMCPETS5j4gYCQGWy0j2HDxJVovMmu6TfSzjJrORwP5wxUU4VFIBD2w6CcwTz91bC9zjNHgBmMGPrZ0VgRFlOPwkI0BDFMBGKSEv18JixdffXVhtAmGl7XxQkgYGdFOhO42rVrV+SIgIZvlLCCG944MObheUU4Tz+Fc1aA0y7gHjY8X0zGQoGBAIiZs0wMwz9CLO8X5QYr2rmfzDZFKcmYjm9TIbxiAhnPMP6ZcYrAifgwLVq0sP33398YnBM3E9nwR34Z0xGeWYKsVmdsyQQ03BlPMq6kHPgjj5Tl2muvtXDe8FsIBkUNQs50DH4LgUkulxHhL8LTXC5DPuUdmRHtCsJ2+iKUjf4TgkSUubSfvLeQMyGHwg4FALIq\u002FGKQYdHWEYZrDAoKJm3QtrHNMHHSbvutLEmL\u002Fgv9FfxHDXIz8kS7T38Md\u002FpktJvIxbhOZkgf\u002F+H4ma3PNUp+4qYsyOOw93ERP8oOfx0+0m8kbfLk7QmLksBfEzd2fHfP27E1LjJFfx3vSBy0X3DBnfcBzDFcl4ehTUUZiHySCTWcY8d7F4OyHDvKXR7plzTOGi16WO02+9qSuT\u002FYvHevLha82mptndC+1kZ72tJFf9nSv2dYzZa9rMGONxoCfe+53rYXWb1tznMrIf79Y7JVqbNGTKg\u002FyGpttIfzEtRsaBaExM9BYM7Olv8RH+Gr1GxkS+f\u002FbtWadrCGvW+z2psdvNxD7BdlR4NeN1iNFjvE8vqjLZkXy0vr3a3BDtfGXJf\u002FV63XzKqvsalVX3ub5Rax3+pN21uN5p2NssQu3b+3q7HuqooM56Ecfnjmo2009Z5+SDkkV2lRhu5ysjysdKMjyBIvhGErbc0tY0YjZ7G\u002FRH5oNOn0o8mNeTNmmNFAcZ7M+EaVeGmI+\u002Ffv7zS2NGQYFBw8oD4u0gmCoChKrtHuY0Ha7BccBCvdsadxipYJewyNNsewIU\u002FMugvb6VwEREAE0iVAR4eBeFTBQIcs3TjkTwREQAQqggDCXbazpJ\u002FFbDfSrFWrlps4wnnUMKAL29H3YoUpwr1tt93WOTH4RjDMzC5nEftBeM\u002FMMvp6TPBgtWnYMAMv5m2Vf\u002Fpvvp8XdqT\u002FxgD0jDPOcKtqw3ExOMdvsrDkBz8YyoAwG6El1zKZJ4CAxK9Opq8eToF+N0JhthXs0aOHsQoad+oPiqk5c+YY71QG73xcHOFBEAR4kUlAAFbUfwQ\u002FUS\u002FwY\u002FYpsyyZAcoKErgyO5YPWHKv2F6DFd7RsGz3yL26+OKL3SoTnlu2NGKSGuM1\u002FCPkYkuQww5bPmmNb24gfEKINHbsWEPRiD\u002FS5sjkCxQErLRAgUH9QDnJTF7cvUFpgFCHfBI\u002FykQ+HH7SSScZzzD+iJtZt8wmRHnCannaN65xLyQDR1ansO3Jqma4eTv84LeQ2GRzWRMJpJBnRJ+JbC5HvueNPohXHtC2sR0KfRX6PwgaaatQBnDfYIFwnn4WMjKuwwZ7rhFSsqKS\u002FglyMOxwY8Y8fSfiQ4julQ+4Rw3KWeR5yMjCbuSNuMJ28c4T5ZM2HKUKeaR8CE\u002FD4UkPWWDYzp+Tb9KOlp04vR\u002FeG7jjz9txDPvhOmpY0UGflfeCX1kX7adGw5T1GmUIY3oUQNwbzrFDQYLhnmPHfSxrWmUNzyz\u002Felud6ZQD\u002F3w2zP6d9U2xKP\u002F940ubPWI\u002Fmzm0i80ZeYDNeX6gLfh6hFWp29RqrNutyG+11TexpTGh\u002F9wxp9ncV06xWY\u002F1tZn3drAFk59xfua+fIot+OYZW7ZkoTvijh2OtTc71Gqu39cW\u002FTLeZj2xq8159hCbO+ZUW\u002FbvP1Z7k4OMPOKv2hqbW5U6q8fSf8r+HH2M\u002FTnqiFga7Z1\u002F3LPd8Fw2bdq0WDZ5HkeOHGm+v1PMMUcvSqxk4AGlsUSDGS4zCgC\u002FfVAiP3TueLBL20khXgaf3AQ6t97QSaYTRIc4nKd453Sm6eCS37D71KlTDQ1n2M6f06H15\u002F6I5pGP\u002F\u002FlrHUVABEQgXQJSMKRLSv6SEpCjCFQAAQaLKAjoI11\u002F\u002FfVFq1gZLK611lpFwkCfFb7TEB68MbOYVQp8C4sZx0GwXPDLIBgBZbg\u002FxjkDU+L28aVzRABNOgxAvX+uyXsqgUu6YVmFywDcf+vBp6NjZgjA99hjjzVmsYf71+wXzRap4VTatGljzJLEjjEAez0jREaJxBEBCHUz1b0nfCGbb775xmAUFQRFmTAZAiFO37593aQy3FlJcNpppxn7ZzO2wy6ZYbsI0kKgjz9WlhOuZ8+ehmCMMeSll15qbImLO3k6\u002FfTTjeeTa28YSw4aNMitYmB7AW\u002FPked\u002F7NixbrUVg3ZmijLmY3UEZeUafyge2cIjCJa3RR06dHCT11A+4F5ohhUijK8TlRs3\u002FCRyl33FE0A4iSwinDLyCtq9sJ3OK5cA7RgKBRQM9KFYlUCOkEfRz0GoiFAeITj2tH+LFi0yDNeYJUuWGDPhUUhwTdvJCi8m2XLtDe0awnfSoq1DsM21dw8fUX7ghmA\u002FbO\u002F7TWG7eOfI3OivhfOJP8qIEoG2HkN82HtDm0\u002Fe\u002FXX4SJz0\u002F6LuxOn9IUPEHX\u002FeDj5MMvDX8Y7cB9ox3jUwJ4+eeTz\u002FhWbHNkZVV2trCyaPtH8+fyhu8Zf+Pd2qN+9ibKnUYMebrGqjVmZBFSfwtxV\u002FS\u002F+Z6bYtqtf1IqvT\u002Fkhj1cEKp5QH5zeoaot\u002F\u002FbDo+wiLpo21f+d8F4uzmdVYsSph6YJZtmzJ4phCoo+xTRIrGlJGnkUeeO7Ytox+Ls8hE55YkUsW6U89\u002FvjjCWXS+HEmB35KrGSgQWQJM0uREZRRRhpHZpXw4T6uE\u002Fl5\u002FvnnXecUmPgrqSFetkq64447jEaK8KTNUl9mL3GOXTJD2uSbZfjeP9d33nmnyxthabzCjRUz13zZcGcZ92OPPWZs68S1jAiIgAiUhAACEwbthKGjydYDDBi4rmjDFgR8Ayds2MeYdtHnBYEN2ymccMIJbvYo196NI9fJ3OkAMlsQgQGzVBEKEU5GBEQguwnQDhx55JHG4JWtUxiohXOM0HHo0KHmB5JM\u002Fhg3bpwhtMMfigSW+bP6AUVDECwX6uHGYJEPAvKRPq4xnCM8ZnDMdbqGgTsTYPiQH2Foc+i7oRBg5iB2iUw6Yekv0vmn\u002F0tfNFFcsi85AdgyPmBWOkon+unhWJj5x9Y9fnIT\u002FlEqUH\u002Fw16hRI3vwwQeNusY1iiVWyGy\u002F\u002FfZcyiQhQL8DwRXjniTeDAE9AqPo89+8eXP3PTzuSbLwuCE8O+igg4z2AkXBo48+agj6mdGHEIk8oMTDrzfcW9L11xzZ+gxhKh8LD4KV7QlujA0RILEqgi2VvDn66KPd9lm44w8BUzitIAiMgb9l6C8Xo0GJgBAumnfscIva67pyCaC0o1\u002FNs0BOeFfzbHTvXnHbfpCuTGoCtHH0kWh\u002FmNVOCPorCNWZ5Epb5Ns5+lr0MVi1xbsMv6zGYiUR\u002FRreg+ykwXuSGdG4e8NkXBQahMUvcXk3jqxcoO3lnPTIF34RvGOH7AtlL\u002F64TmZYSUObyYoKBP6EYWxH+8vqN\u002FJC28HKAfJLXLTxyNDwz3XUECdtM98Hwi\u002FuhPV1nGv6a7jBAz6ki9KF9xjuYePL6u1QwGFHmVGSR99n3l+mjtyrd99919gKkDE\u002F5yh\u002FYIChbNj5vkum0i1pPGxFVLPlTrZ4+gf2d2SbJB9XjXW62moDXreGO99pNVv1sWqrt7Wq9deJORd\u002FB\u002F\u002F1+vm24KvhMQVEy5gy4hxrcsBL1njvEekpG6rWNAuq2ip\u002Fy5bGrGtYUKOuc0Lx8NebgwylR83Wu1mjXe+xNY761Op2Ps2558IPzz99VMZXyJNbtmxprPZktTd1mfEL7TvPCopAvh1MG5ILZfN5LLEijXbVAAAQAElEQVSSgYAsMe3Xr5+xZxrLtOik0qiwNBZ3DH7YZ5MPt+GHhoZBBHtm0pjipzSGePv27WsdO3Y0tk3iOw\u002FskYuSgUY5VZw0yORhyJAhRgND3hgA0wH1DT+rIugI8zIgPvYPZmYVfgnDQBmlBNe4y4iACIhAaQgwgK5MBQN5pl2ms8Z5PMPMQNpyZsawnzLtN+0w1\u002FhP5Y4fBEQYtj8hLC9V0sWtEoySFAERSIMAfSD6Qigg2YJko402crN96fvQhyIKhHgIoFil0KpVK+vdu7exWoEOMzOI2SYFxQF2rG4gLIbOM\u002F0x+lbsu86WN4TnHDvciD9dQ\u002F\u002Fvsssuc1siERd9NTrlzGpPFUc6YZlFyECR8qaKT+4lI8A3FNgfnxUwDLaoHxjOUTjRz2erHvbrx556wgzeU045xSXEVgPULwTWuLPKgfrHAM550E9CArBFUMRqkagnFIasVEAIwniPvaRpE8L+EDAxdkKgFLZPdM77H8EL32iYOHGicd\u002Fxi3CJZ973K7DDIICjHeEcwzP93\u002F\u002F+11hRxX3HLmxQZHD\u002F6W8gmPIG4ReKKb+tbziMzlcSoC3n+fI2nGPnr3XMHgK0cbR7rATiPvGMIh\u002FROyp77pHPCW0kW\u002FzQPmG8PQJzVgIg\u002FPZ2rBjj3YWgkRnNKMxp91iNhVIAgTRCdr5PxdaBGPpYPjzvQBQMKIDD7TJ5YNY079tnn33WEF5SV5jNz+QM4nnxxReN\u002FhMCUB9foiNx9+jRw00w8flku7kOHTq4fiLhaIvp95E\u002F4qcvyaQB8oF71BAn73nK98QTTxhhKDtKC++XcvA9V1adoahGGMs7BZbeD\u002FnnmgnCjzzyiPn3CkodJidwLyin919eR+4XykCUPXDhnHvNvcTABjv6q+WVh1TxsnqgTvuj3MqB+RPvcsd4Yfi2QZV6a9k\u002Fnz1gsx7d0W2DtOiHcat4XbZ4nv019gL746Hu9vtdG9v8ifdatdU2tpqt9yjuN6hiQbXaxeyWzp9htmyJVanVpMieLZLc9xkW\u002FmlL5kwtsl84ZZTNfnofYyum2U\u002FtbUvm\u002FWa1Wu9u+C\u002FyFDkJajU2q1orYps9l9TLzp072xFHHGEtY0oHlGGMtfhuHc8tSuSJsX5TWXLMc4OhjWDyCBM8UNahqPPPSVniD4etEr5I9zwIAmNJMwMuANDZpyPKDFU6kMQTBIExc42OHRmnswocHnDcfaPGkWtvmMXk4\u002FB2XCPc4joIVsbLzCWEY8yg9Y02HWZmm9FZxb83gwcPNty4pjNLg0qeyDvnNOikTbhDDjnE2N8VLS\u002F+EQTixoxfGiw61eElariRR\u002FzK5AcBZmUxuGVZN5pmHsBsKhmaeGbD88IOG17kPp+UgRc+zyUzyHHDLl13\u002FDG7gWeHGeys3iFd7GXKRgAFKfeNDhJK2rLFVvbQ7JHODF1v2HPct9XUGzpCbJfC7GIUBAgSaSNJOZU7HWUUwXzgkUEQWvrrrrvOKDsdSeKQEQERyD4C9IEYdKJIpL8UNsccc4zLcBCs7A8yYw0\u002FKBZwRAhIv4kZltiHDQJk\u002FDC4og+GMJDwnGOHWypDvxDj\u002Ffm+HXHRP6XP6fuG3k+iY6qwDNx5B6YbX6J0ZL8qAeoL7wLuWbiOoIhiViYh8MN4AvepU6dauN+PO8IOhBG4YxiTlPcsRdLNdYMQhK2H6OMhzKKvSz+RsR0KALYcYrzDwJe6z2omFA0MUFmFxHud8SCKungs6Efj17sh+EHwhNIIwQvnuCH4GTBggNFXJW3sqA+sVqD94Zr+53nnnWf0U6LbJOGOQUjFhDeUlT4e2h8UUNhRNvzJJCaAUgGhNYbzxD7lUtkEaBdp73h38rzwLAZBUNnZUvoRAvSlaE+jzxN9nYMPPtg222yzYiEYf\u002FE9HCbB7r333k6exvOIp6222sqY+BU22OHmDasBEFL6a44I3hm7IeNiVxCueUci\u002F2IyCfk74IADDGE4bSx9IsIlM7wTyCdtLjI\u002FwrN61IdBaMqWMNhTDo7klTBhf94\u002Fx3DZKT9+icPnGT+8O0gPQ5w8BygnKB\u002FuGCYjUy5MtCzIHlOtcCWOQjD1thtkVeqvYwunve6E+7U23suKzEZ7GEoIOCxbONds2TK3egFBfs1Wva1Gqx3NYsoCW\u002FFXtdH61nCXu92KAhQSWAdVa3AwW7p4+TH2u+TPH2LXS6zG2ls7U735Vk45sGjqa7Z0\u002Fu9Ws9VOVnuT\u002FZ1dva7nW9XGG9i\u002FMyba4t8+iYU2q9PpOGu48xCr0aKHu+YnqFrdlsXSQMnB9ZK\u002Ff40pTOa7\u002FNeM5bV6045Wp93hsTI2xDmrDZM5qe9socQzymodMkxfCpk6\u002FWWuS2MYk2GIk4k9vDfo9yHbRl5DnDy3pMt5WUyplAzhBGk4gyD5Cw2tbNWqcZa\u002FhCMqxTkNRFniBSANcbpJ45\u002Fyputf\u002FnKTAJo9BjDMgETBwB6\u002FfHCO1SvZMkBhyRQfPUzW0PBBPma5oABjBjkz5vlon78rqdzRaPIC5zlDkAMLOhJ+wOfj0bHkBHiB0JHiWPLQ5RMCbTYz\u002FXj58CLzqaCoQjEQhNp5BIQIdPCTyh2BH4IiDP4xvnPJNktcy4iACIiACIiACFQ8AYQ\u002FzGy95ZZbjDERA0y2XEE4Q5+RsQ\u002FCJGaEMouOyVgoFVjaz3a19Jfj5RrhGTNR8csWjPjhnHCsDEJIxjX2QRAYiiEEXQiHgiBwE8MGDBhgTG7AD5O8UDyRJ\u002FIYBIH16NHDon1S+qnExUp6xp\u002FMfF1rrbWMbX59esQnk5gAwlBMYh9yEQERKG8CtL0lHSeidGLc3qhRo7SzhyyNtjJRAN4LidywT5VP2mvkZxzxn45BCYJJ5hc2pJ3MT9gNhTNjXZQ7YfvyOIc\u002FEyJYkcG7iwk7nCNLYYt5DFsmYcf3qPBfHvlIFmf1Ndtb1QYtLIgJ6GtvepDxnYViZqebrXa7I8xikfwz6RFbFFNE1Gi5o61+5MfWoPcttnRuTFnw74KYMH9ezEdMbzBvRux8vlMCrD7wPVvzxGlWa9MBtujnd23+xHucH37YTmnhdy9atdXaWqP+j8cUBnc7hcHiGR\u002FbvPE32LJYnPV7XmNrHPOF1Wp7gC3++R376+0rCerM0lg61ZpsZI36DXVpNN5nhLEqYv4n9zp3fpbM+c4WTH7G2aP4cH6q13VKDNxzwSA3oY6H84pyABO2S3WOUq4kfR+e1ahiLlUa8dzLrGSIF6nsRCBXCSBYZyYIgxGW\u002F7GN1o033mjMxOaFwOzrcNnYv5Cl5IQLC2bRCvIy46NICG0R3qIYCIflHKUFM73YA5G4sMMf4Tn3hoEVW5SxTNLbMUsUTSczDrxhhgDuKB\u002F47giKEQTEzCBnuwuWxKOpTOVOHMxUZ5DJzHUGeeedd54x24yZ67jL5A+Ba6+91m1xwl6RDOCZDcIqFkrIaq9oJ46XHrMKqd+p3ImTmY9BsFIZTXx0NrEnDRkREAEREAEREIGSE8hECFYz0rejT4phayS+a8C73sfPQPWNN94w3v24s40R\u002FdIgWPlu9345IqTGD\u002FGxOhI7b1gdwVYd\u002FpojaV1zzTVG\u002FxRBEFtgHHXUUTZx4kRjJiuGPgPxeTN27FhD6cGqJb7pQTwIzJgkhF9m6bEtCFtqoCjBnXiIE8UD1xjiIK5oPnGTEQEREIFcIMDe7YzdGLPTDpYlz7TzfF+LtrgyBOBlyXuisKz4YbVbs2bNEnnJmP1GG21k++23X9oG\u002FxlLPM2IWBnwx0Pb22+3t0hgWtpfY893sbFC4M+XTrA\u002FHupmc1851f54uKfNHrG\u002FzXn2YJs\u002F4c4iP7j9flcbm\u002FPMgfbni8fZzHvb25+jjowpH+Y5P\u002F5n7qtn2swHt3N+Zj3e1xZOGeWcFnw9wsjT7OF72NyXT46dd7M5zx\u002Fuvr\u002FgPMR+nJ+He9jMYds4P\u002FidOXQrW\u002FDlEzHXlf\u002FzPhhsM4d2cWngZ9bjO9us4bvbny8cvdLTirNli+auOMueA4q\u002F6LZeXGNfklxSt5g0zKSMVIZJpKwg8v2lkqQT9SslQ5RI5BqBM7NqIta6zFMC7HvGg8jS8HARedjYFouHG2UCSgBWCTDrioHZOeecY8zmQtlAOJYz4cYMMWZysQyJPQRZWo47BmUCywB5mJkNxmCKZessDyc8fhhIPfXUU4aygHii2nf2ckRDHlVioLBAAEx+iQfDABHDXmyp3PHPMqowB7SglNHnDT8yKQlkvQf2xqSuPvjgg8Yy2jvuuMPtk8zWCckyTx1i8J7ITyp3BAl0iBOFl70IiIAIiIAIiEB2EUBI06hRo1Jlin4pCgEmMrA3d7xImITASs8giK+8iBcmnl0QBEY8xBfPXXYiIAIikG8E2HkhKisoTRkZ86OIZTslJiqWJo5sCsPsbyZKIteooHdCNhU\u002FY3lZ+vd0W\u002Fjt6CKhP4qKeJEv+ukd5w\u002FlRDx37KJxYecN8S745tmidLx9+Eh4\u002FOA3bB8+J33y6\u002F0QBjv81Finq1upUaX26rZkzvdYZZ3hmztsm8QzyJHr0mQSxRry7FSmffv2xkqo0qQRDSMlQ5RI5JqZ4c2bN4\u002FY6jIfCTDrCcF6dHaVLyv1gFUBzA7w+wHzXQSUDcyS4tsH7PnKIIowrDpgH3s+UscMK1YGsBoCIT\u002FKgyuvvNJYks7qArZk4lsi1Df2pCY8fhD8sowdJQSDJey9Ybk5WnKWoU+ZMsV69eplXolBGpQnCFYO0ugwkHcEu6ncWX6OwoTZ5j49jgikmdXAuUx+EGBvdfZHDoKVdYVngBmAlDDRkjk6n8mW1Hl3hBHMUCSusKEusRonbKdzERABERABESh\u002FAkqhMgiwspeVu0xsqIz0laYIiIAI5CsBhIOtW7e2TAjRiYMZ0IwBo7KAXORHGfhOBd8hysX8K8+ZJcB3IOrvcJ3VWHsbW\u002FTjGzb\u002F4+WrMTKbSmZio94i4+OYmRgrJhYpGSqGs1LJAQII9RHEI\u002FxMll1mYL\u002F55pvGVkUI7b1ftOMI59mOCDtmE4Q\u002F6suLmo\u002FesZQRQT2DLT5YFAQrhbsoHTbZZBOCG8oKVkDwQSiWcjvLFT+kS3ysvECBcdxxx7mPlaPIQIGwwtsqB2aek8dVHFZYpHLHG8vfOZarUeQVRgBFFnUxnCDLZP01dZgtkfw1R76zgBKB81TuKOdYtROud1yzGgglBXHIiIAIiIAIiIAI5DcB9thmZW6bNm3yu6AqnQiIgAiIQMkJKIQIVACBxb+Mtz8e2NZ+v3tTtx3Tv7O+qYBUCysJKRkK636rtEkIsAQcoeecOXOS+DIn\u002FEdR0L9\u002Ff9tggw2KDHvMIoBHAUAEKCyCYKUCgWs\u002FoxsFAulh8OsNygS\u002FxRGzCK6\u002F\u002FnpjSyRWRCCU9f74GAzb2Xi\u002F2DMrvFWrVkbeWIbu08LNG8pH2FTu5ItlhT5c+LjhhhuGL3We4wSY+cJ3GLxigSN1i337KNo222xjfBMExQLXfGuE7Q5QiHGdyh3FGoIF\u002FAY4HwAAEABJREFUv0KH7cZY+cPHn0mbOGREQAREQASyn4ByKAJlIcAsW\u002FoW9IfLEo\u002FCioAIiIAIiIAIiIAIZCcBKRmy874oV5VAgEEPAlNWA7CqIZqFDz\u002F80H0bAX8I80eOHGnffvttkZk8ebINHz7c7QEbDRu9RujK\u002FoBz5xb\u002F0AwKjm++WalNRdHANxrYS+300093H9wjLrZi4hsRKCu4xvz777\u002FGSgTyxxY1CHPD8bNNEgJilgqmcicOZqpHV0WwnZSUDNDOH8OHDtnrj8E\u002FSjNWznCNPaVkeR5bgrEPIPUet759+xpbKqXjTl267LLLjC3BUIqxV+ikSZOMDzMSXkYEREAEREAEREAEREAEREAERKDEBBRABERABLKKgJQMWXU7lJnKJrDXXnsZWxQNHTrUENL7\u002FHz22Wd22mmn2RZbbGHM8merJD6Qy3cP8INSgu8mXH755cY5dskMKwm6detm1113XZHigPSY4c23EMJhgyAwhLwIavGDG6sMRo8ebePHj+fSGc5\u002F\u002F\u002F13W3\u002F99Y34N910U3v00UddfsjTiy++aDVq1DCUDKnciRBB8tAYB7a24RqFyrhx46xDhw5cyuQJAVbeHH\u002F88cY3GLjHGK6x90Xs06ePU6Z9\u002F\u002F33zt+xxx5rQbBylU4qd7b2YiUDqyFIh5UQDRs29NHrKAIiIAJ5TEBFEwEREAEREAEREAEREAEREIH8JyAlQ\u002F7fY5UwFYGQO4LPRx55xKZMmWJ88IiZ3S1btjRWEaBE4LsLeN91110NIXzHjh2tf\u002F\u002F+1qlTJ3v\u002F\u002FfcNJQMzt\u002FGTypx44olu1QMrA0inQ4cOTgHAjPFo2CAIDMUC2ynhxvGGG26wSy65xJgd3qpVK3eOHW74Yab4p59+amxXw+zxIUOG2GWXXWY+f6ncmam+0047GcoK4u\u002Fdu7dTdrSM8SB+GREQAREQAREQAREQAREQAREQARHIKQLKrAiIgAiIQLkQkJKhXLAq0lwmwHcL\u002FvOf\u002F7iZ28zqnjp1qo0ZM8b4wK0vVxAEtu+++xpbJPHhXLZSuv\u002F++w0lBX5QOjz55JPmBf7YYQYPHuwUEpyzFdKVV17pZoajDGC1BHGyPz7h8ZPMoDjws8OZYc45dj4MeWHGODPHmUGOOzPK03UPgsCYsU544ocFM9Z9eB1FQAREQAREoLwIKF4REAEREAEREAEREAEREAEREIHcISAlQ+7cq2zLqfKzgkD9+vUtvLXMCuu0D0EQGIqNtAPIowiIgAiIgAiIgAiIgAiIgAiIgAhUHAGlJAIiIAIiIAJJCUjJkBSPHEVABERABERABEQgVwgonyIgAiIgAiIgAiIgAiIgAiIgAiJQ8QSkZKho5kpPBERABERABERABERABERABERABEQg\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\u002FAZUwFwlIyZCLd015FgEREAEREAEREAEREAEREIHKJKC0RUAEREAEREAEREAERGAFASkZVoDQQQREQATykUCyMi1evNhGjRplo0ePtqVLl67iddGiRTZhwgR76qmn7JlnnrEvvvgirr9VAiaxSJVmkqClcvruu+\u002FswQcfNI6likCBREAEREAEREAEREAEREAEREAERCAHCCiLIlCZBKRkqEz6SlsEREAEKpFA9erVbf3117fWrVtblSrFXwcoGF5++WWbNm2abbbZZtayZUv75JNP7OOPPy5TjpOlWaaIEwRec801beONNzaOCbzIWgREQAREQAQqkoDSEgEREAEREAEREAEREIG8I1BcqpR3xVOBREAERKA0BAonDMqDddZZZ5UCz5o1y5YsWWLdu3d3Qvr27dvbpptuaj\u002F99JMtXLiwmH9WJ\u002Fz111\u002FFVjn8888\u002FhvEeWSnx999\u002Fuzjjpfnnn3\u002FaV199ZTNmzCgWjw+\u002FYMEC++abb9yKBM69vT9ix2oFDPnx9rVr17a2bdsaR2+nowiIgAiIgAiIgAiIgAiIgAiIgAgsJ6BfERCBTBCQkiETFBWHCIiACOQogXHjxtnEiRNXyX2zZs1sjz32sCZNmhS5oQioVauW1axZs8iOExQSbLn0+++\u002Fc2nz58932zCNGTPGvMD\u002Fhx9+sJdeeskpHsJpohwg7PPPP2\u002Fffvutvf766\u002Fbkk08acbrIYj8ffvihs5s0aZJ9+umnNnz4cPvyyy9jLsv\u002FvTtumMcee6zI\u002FddffzXi5rjct35FQAREQARykoAyLQIiIAIiIAIiIAIiIAIikLUEpGTI2lujjIlA7hFQjvOPAML+1157zUaOHGl\u002F\u002FPGHdenSZZVCNm7c2FA+sAoBx9mzZ9uyZcsMBcLcuXOxMoT8+KtXr5679j8oCNiaae+997Zdd93V9ttvP1t77bXtnXfeMexRTrCCgRUV\u002Ffv3t\u002F4x07FjR7d1E\u002FmJ596tWzfnTpo+HR1FQAREQAREQAREQAREQAREQAQyR0AxiYAIiECYgJQMYRo6FwEREAERKEYA5QHfM+DIqgRWKRTzELuoUaOG++bBzJkzY1fmFApNmza1unXr2i+\u002F\u002FOJWM6AQiG7LhBKCMOutt55TKKCQYEsl0ps3b56xBRPhGzZsaM2bN3dx88M3Ig444ABDaYF7gwYNDEN4DIoM8vTbb7\u002FhXUYEREAECpmAyi4CIiACIiACIiACIiACIiAC5U6gSrmnoAREQARSEJCzCGQvgTp16hhC\u002Fb59+7pvM4wfP96tUIjmeN1113VKAYT8rGhAcYBSASUA2yyxKgHFQzgcSgsUDV988YXbXmnUqFHuyOqGKlWqOOUE8XFetWrVcFB3jj3uKDBeeOEFF5Y4XnnlFffdCOJ3HvUjAiIgAiIgAiIgAiIgAiIgAllBQJkQAREQgfwkICVDft5XlUoEREAEykRgypQphuAeJYCPiJUDCO5RGHg7f1xttdUsCAJj+yL8rL766oZSgY8\u002F87FolBWsSPD+ObLagA8yb7755nbggQcWmX322cdQarCigTCkhyEMhg9Pf\u002F3114aCgXRJi22WfBz777+\u002F9evXz9q1a4d3GREQAREoOQGFEAEREAEREAEREAEREAEREAERSJuAlAxpo5LHbCOg\u002FIiACJQfAYT3bF3EKoOlS5e67Yy+\u002FPJLQ1mAYiCaMtspNWrUyFBO1K9f39iyCKVE9erVnV14uyMftmbNmtaqVSsjjenTpztrtmNiNcL777\u002FvvuuwwQYbGHaTJk0y8oGZMGGCffrpp06p0aJFC6ds4Bo3DGFHjx5tbLnkItWPCIiACIiACIiACIiACIhAThNQ5kVABERABLKbgJQM2X1\u002FlDsREAERqBQCKAi22WYb46PLw4YNs4cfftgJ7bfddltDcRAvU2yRxOqCtdZayzmzUgFlBasQ4ikZ8MRWTCgSxowZYw8++KANHz7cUD5st912xhZJrFIgzcmTJzt3\u002FLAFEx+CRpkRz53VFIRH6UEaMiIgAhVGQAmJgAiIgAiIgAiIgAiIgAiIgAgUIAEpGQrupqvAIiACIrCSANsSbb311istQmd8Z4Gthw4\u002F\u002FHDD7LnnnpZMcN+yZUs79NBDrW3btkWxEPdBBx1kKBu8ZThNvqvQuXNnQ6GBYmOvvfaynXfe2VgZ4f37fJAXzN57721spZTIHT+JlBo+jI4iIAIiIAIiIAIiIAIikP8EVEIREAEREAERqBgCUjJUDGelIgIiIAJZR+D111+3+++\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\u002FCegEpaCgJQMpYCmICIgAiIgAiIgAiIgAiIgAiIgApVJQGmLgAiIgAiIgAiIgAhkCwEpGbLlTigfIiACIpCPBFQmERABERABERABERABERABERABERCB\u002FCegEhY0ASkZCvr2q\u002FAiIAIiIAIiIAIiIAIiIAKFREBlFQEREAEREAEREAEREIFME5CSIdNEFZ8IiIAIlJ2AYhABERABERABERABERABERABERABEch\u002FAiqhCOQFASkZ8uI2qhAiIAIiIAIiIAIiIAIiIALlR0Axi4AIiIAIiIAIiIAIiIAIJCIgJUMiMrIXARHIPQLKsQiIgAiIgAiIgAiIgAiIgAiIgAiIQP4TUAlFQASyioCUDFl1O5QZERABERABERABERABEcgfAiqJCIiACIiACIiACIiACIhA\u002FhOQkiH\u002F77FKKAKpCMhdBERABERABERABERABERABERABEQg\u002FwmohCIgAiJQLgSkZCgXrIpUBERABERABERABERABEpLQOFEQAREQAREQAREQAREQAREIHcIVJnz13yTEQPVgVLUAT07ajtUB1QHVAdUB1QHVAdUB1QHVAdUB1QHVAdUB\u002FK\u002FDuge6x6rDqgOqA4UqwNR9UeVNVdrZDJioDqgOqA6oDqgOqA6oDqgOpDrdUD5Vx1WHVAdUB1QHVAdUB1QHVAdUB1QHVAdKP86sIqSIWqha3NzXKgAABAASURBVBEoZwKKXgREQAREQAREQAREQAREQAREQAREIP8JqIQiIAIiIAIFQkDfZCiQG61iioAIiIAIiIAIiEB8ArIVAREQAREQAREQAREQAREQAREQgdITkJKh9OwqNqRSEwEREAEREAEREAEREAEREAEREAERyH8CKqEIiIAIiIAI5BgBKRly7IYpuyIgAiIgAiIgAtlBQLkQAREQAREQAREQAREQAREQAREQAREwy3clg+6xCIiACIiACIiACIiACIiACIiACIhA\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\u002F+1sWPH2pNPPmlffvllkb+5c+favffea8ccc4zdfPPNxnWRY+wElmPGjLFTTjnFzjnnHPv6669jtiv\u002FU7mv9KkzERABERCBEhNQABEQAREQAREQAREQAREQgXInICVDuSNWAiIgAqkIyL1yCYwbN8423nhj23TTTW3\u002F\u002Ffd3x7XWWstGjx5t+luVwIgRI+zZZ591Dn\u002F\u002F\u002FbcddNBB9tNPP9m5555rderUsd69e7tr5yH2M3jwYKd8OPLII2233XazgQMHFoWPOdvgFO74kREBERABERABERABERABERCBfCCgMoiACOQnASkZ8vO+qlQiIAIikBaB8ePH2wEHHGDnn3++\u002Ff777\u002FbDDz+441VXXWX77LOPvfLKK0XxLFu2zH755Rd77rnn3Ex+ZuB7x8WLF9vMmTON2f6TJ092fmbMmOGdi46EYRUAceDONeEIv2DBApszZ06R3\u002FAJ9rj\u002F+eef9vLLLxdLn7AffvihYTgPh+OccKT5zTffGO4Y4sH+jz\u002F+MMqFPwzp\u002FPPPPzZr1iznFztvqlWrZj169LB27dp5K3vvvfesdevWNmjQINtggw3s6KOPtr59+9qoUaOcH8qGn3vuucfat29v3bp1s5tuuskefvhhI\u002F1U7i4S\u002FYiACIhAxRNQiiIgAiIgAiIgAiIgAiIgAiKQNgEpGdJGJY8ikG0ElB8RKBsBhNwoE4466ig74ogjrGrVqi5Cjsy2R1Bes2ZNpzhAKH\u002FggQfaZpttZkOHDnUz8hGaT5s2zYX59NNPbbvttnP2rIZAkL722mvbtddeWyTEZ7Y\u002FQvbOnTvbDTfc4OI6+eSTbfvttzfCP\u002F7447bffvvZvHnzXJzhn1NPPdVYCTBgwABDWXDhhRe6tN566y3bcccd7Y033rAhQ4ZYly5dzOeJ8E8\u002F\u002FbRtuOGGdvXVVzuzyy672P33328XXXSRLVy40MVJHBb7mzJliuPw888\u002FW58+fYwtjmLWSf8\u002F+ugjpzgIgqDIH\u002Fn5\u002FPPP3TV5WWONNWzNNdd01\u002Fy0adOGg8E0lbvzqB8REAEREAEREAEREAEREIECJ6Dii4AIiEB2E5CSIbvvj3InAiIgAuVGYPbs2e77AAjUg2ClkJwE\u002Fax9FACcozRg1v33339vTz31lAvHCoiTTjrJmPlPGFY57LrrrjZhwgR77bXX7PXXX3dbAXHNCoezzz7bbSeEEH\u002Fs2LFuVQT2CNoJj2KDVQp169blchVTo0YNY6uiE0880eWBlQN85+CJJ56wM844wykZOF5\u002F\u002FfVOsTFp0iS3TdHbb79tw4YNc99N4HsKKE\u002FIc8OGDd0KDhQhrOIYPHiwnX766U4p8cEHH9jOO++8Sh6iFl988YVVr169mHXt2rVt\u002Fvz5TjkDE5QmQbCSL\u002F6rVKnilCmp3ItFrAsREIHsJ6AcioAIiIAIiIAIiIAIiIAIiEABEpCSoQBveqEXWeUXARFYTuC3335zwnCE4stt4v\u002Fy3QGUAqxkQHg+ffp0IywrElhVwDUh11lnHWOlQBAsF6h36NDBbSGEIP3XX3+1jz\u002F+2C699FJDuI9\u002FhO0I9Zs3b85lSsP3DAiDxyAI3LcPNt98c2vatClWzmyxxRZGWgj2WaGAAqVFixbOjR\u002FSRpnBlklcb7XVVkY+2RoK5QarMbAvq5kzZ45bKZEoHlaR\u002FPXXX4mc3VZKydwTBpSDCIiACIiACIiACIiACIhAEQGdiIAIiIAIVAwBKRkqhrNSEQEREIGsI9CsWTNDwcCKhmSZQ2D\u002F448\u002FGisR2I7IG74\u002FwOoC3AnPOfFxjgmCoGgLJr59gGA97G6xv0aNGhnC\u002Fdhpyn+vYEjmkfj4+DJ+EPTHU2Csu+66Vr9+fbxYEATGFkxTp0512y8FwXIFiXNM4wfFSjxvpEu5Gjdu7BhH\u002FTRo0MBtoZTKPRpO1yKQpwRULBEQAREQAREQAREQAREQAREQgRwmICVDDt+8is26UhMBEcg3AnwnoFevXvbwww+bn9nvy8h2QnzHgO8cICznOwK33nqr\u002FfDDD0Vm8uTJ7rsFm2yyiQ+W8Mj3GerVq2dslRT2hHCfVRFhu0ydowBgpUU0PvLtVwlQ7ttuu81YpXHzzTcXbf0UDZPomrKzZVLYfdq0abbWWms5K5QNfHuB1SDOIvaD8oN04ZHKPeZd\u002FyIgAiIgAiIgAiIgAiJQwQSUnAiIgAiIgAiUjICUDCXjJd8iIAIikDcEgiBwqxPee+8948PKrDagcBzPPPNM9x0DthtCGI4Q\u002FpJLLnEfaMbPrFmz3NZI2C1btgyrpGa11VazPffc033zgI8845kPQV9wwQXmBfCsdEAAbxn66969u\u002Fsg9DvvvFMUIx93vueee4pWFzz77LNuJcUVV1zhVhbwvQnKQ\u002FlQBBQFTHDStWtXe\u002FXVV4s+Nk04Pizds2dPF2K99dYzPp790ksvueslS5bYgw8+aChtWE2Ryt0F0o8IJCIgexEQAREQAREQAREQAREQAREQARHIAgJSMpTzTVD0IiACIpDNBPheweuvv+6+H8DKhiAInLAdRcMrr7xiuJN\u002FlAynnXaabb311sZ2RKuvvrqbrc9qh2rVquElqQmCwFAo7LXXXta+fXu3TVGnTp3cVkXrr7++C\u002Fv444\u002FbfvvtZ377JWdZhh9WMrD64rjjjjNWDCDQv\u002Fjiiw0FClsvseLgoYcespNPPtm4Pv\u002F88+2BBx6wCRMmGMqVMWPGpEy9VatWTnHSrVs3I722bds65QucCAybK6+80sgHqxswn3\u002F+uVPqpOOOHxkREAEREAEREAEREIHcIKBcioAIiIAIiEChEpCSoVDvvMotAiIgAisINGvWzO69915jlj2z+Dki8EdovsKL+7bCSSed5BQArEBYuHCh22aJDynjhw8uT5w40SkeuMawAoIPRvPBZq75HsN1111nixYtMpQYM2bMsKOOOsoIR3g+yPzyyy+7lQX4D5thw4a5byaE7YgX+7AdQnzsSBv7Dh06uNUXbMv07bff2qOPPmr9+vVzQn8UKCNGjHDKAfxSXtInLx988IHtvPPOWK9izj33XMN4B\u002FyxjRRcKNPxxx\u002FvlCjenXjhwAey2RqK7ak8N\u002FykcsePTEYJKDIREAEREAEREAEREAEREAEREAEREIEMEshSJUMGS6ioREAEREAEMkYgCAJr0qSJm\u002Flf2khZNUAcQRCUNooSh6tRo0aZ8lziBBVABERABERABERABEQgTQLyJgIiIAIiIAIikOsEpGTI9Tuo\u002FIuACIiACIhARRBQGiIgAiIgAiIgAiIgAiIgAiIgAiIgAvlPoBQllJKhFNAURAREQAREQAREQAREQAREQAREQAQqk4DSFgEREAEREAEREIFsISAlQ7bcCeVDBERABEQgHwmoTCIgAiIgAiIgAiIgAiIgAiIgAiIgAvlPoKBLKCVDQd9+FV4EREAEREAEREAEREAEREAEComAyioCIiACIiACIiACIpBpAlIyZJqo4hMBERABESg7AcUgAiIgAiIgAiIgAiIgAiIgAiIgAiKQ\u002FwRUwrwgICVDXtxGFUIEREAEREAEREAEREAEREAEyo+AYhYBERABERABERABERCBRASkZEhERvYiIAIikHsElGMREAEREAEREAEREAEREAEREAEREIH8J6ASikBWEZCSIatuhzIjAiIgAiIgAiIgAiIgAiKQPwRUEhEQAREQgVwi8Mcff9j7779v48aNkxGDCq8D1D3qYC49M8qrCHgCUjJ4EjqKgAgULoECLvmcOXNs+vTpRWbBggUZpfHZZ5\u002FZLrvsYr\u002F99ltG462syM4880zbbrvtbO7cuZWVhbTS5T5yb6OezzjjDBszZkzUukzXy5YtszvuuMPWW2+9jMedLGOU8cADD7T7778\u002FmTe5iYAIiIAIiIAIiIAIiEDaBKZMmWKtW7e27t27y+QrgzKWa\u002F311y+3ukHdow6mXWHjePzt9hYmk1kGcTDLKg4BKRniQJGVCIiACBQKgVNPPdV1ort06WKdO3e2Bg0a2LnnnmuLFy\u002FOCIJFixbZL7\u002F8YkuWLMlIfJUdyV577WUnnXSS1a9fv7KzkjB9hP5nnXWW9e3b1\u002F78889i\u002FpgV888\u002F\u002FxSzK+vFV199ZaNGjbKPP\u002F7Ydtxxx7JGl3b4WrVq2QUXXGA77LBD2mHkUQREIHcIKKclI0D7zuxHzbzVzONsqwPUS+pnyWq0fItA5RFgIkuTJk0qLwNKuaAJUPeogwUNQYXPWQJSMuTsrVPGRaDSCSgDeULg4osvth9++MF++uknmzx5sj399NM2evRoVzpmw\u002F\u002F999\u002Fu3P9wzWARYba3Q5j98ssv29ixYw13b++PS5cutalTp9rzzz9vP\u002F74o7dOeKRjRVzESdxhjz5P8+bNs48++sj+\u002Ffdf54wi48svv7TnnnvOZsyY4RQbM2fOLKYw8fESN+cYXxbCe\u002F\u002FkkbyS53A527dv74T3QRC4NPkhf+STOMNlJ5\u002FhVSKckx4KHNIh3\u002FD2+SUuDHH4PHHtDfHNnj3bZs2aVaxM3t0fWTUybdo0q1Onjn3wwQfeutiRNMjvpEmTisVF3oifvMHy559\u002FLgpH+u+8846rJ7DCAf+watq0qaFQonzYwwzlEv5JCzsM5xjOw4Z4wunCE66L7jWHAAAQAElEQVTeD\u002FfzpZdecvfV23Fcd911jbQ5J3+kTzjCk3+fT\u002FJD\u002FKSDXxkREAERyDcCzHpk9qNm3mrmcbbVAeol9TPfnjmVRwQKkICKLAIiIAJJCUjJkBSPHEVABESgsAggtN1iiy0MAS0lZ6XD7bffzmmR4Xrvvfc2hPwIb\u002F\u002F3v\u002F8Z4a6++mq79NJLbc0113SKCh8Awe9RRx1le+65p914443WqlUrt1oCQbb344\u002FE98ADDxgzOFgxcM4559gaa6xht912m+GGP\u002FI0YMAAF89\u002F\u002FvMfW7hwoRN8d+vWza3GuOGGG2yzzTazk08+2bbffnv79NNPCeYUJ2uttZYddthhbgb8hhtuaOedd575siCcZ1b8vvvua7169bI777zTNtpoIzv22GOLBPGUnfSJkPwkK\u002Fvll19urBDBoJxYe+217fXXX3f5Ycul3Xbbzfbff3+76aabDLdrr73WlZEtpjp16mQoAEgHg5AdoQFbHfXp0yfptkSkscEGG9hpp51mzzzzjIuTOLx57LHH7IADDnDxc7+IFwUI7rDaY4893IoE2Pz++++u7CeeeKJh\u002F9577xlbRhEGpRRKiKFDh9rbb79tl1xyibGqAUH+CSecYHDCf8+ePd12SsR\u002F5ZVXunxxHjY+XdIgvg8\u002F\u002FNC23HJLe\u002Fzxx+3CCy806sHXX39tvXv3Ns+J8KTxyiuvcOrSO\u002FLII4268c0339igQYOMOkHZUM6k4uYi0Y8I5DwBFaBQCfCu5d1ZqOVXubOXAPWS+pm9OVTOREAEREAEREAEMkFASoZMUFQcIlASAvIrAllMgFnprA5o27ZtWrlEiIxyAeH3a6+9ZmPHjjX2yD\u002F77LPt+++\u002Fd3Ewo33XXXe1CRMmGH4Qgj\u002F44IP2ySefOPfwD34uuugiQ3D8+eef28SJE+2tt94ylAmk4f3ihmCbVRc1a9Y00mPmPkJv8kCaKDGY0U8Y8oKy4Pzzz3f5YoY94V944QWciwyz4FGYoGRhJcMXX3xh+PErO4o8xk5SlR2FCitEvvvuO6fIgEGPHj1iIc1tIcU15fVMBg8e7Bh16NDB4E85nOfYD1sN1K1b1wnZWZ2w8847x2xX\u002FafMsNtnn32cgoO0YRH2WaNGDRsxYoShOHjiiScMZQeKHe8HZtdcc41TUHSI5eXee++1Ro0auXvHNx0Q\u002FHOPMOuss45TOuy00042ZMgQwz8KAwT71AP8P\u002Fnkk\u002Fbuu++6FRjUlXvuuccnVexIuigGSJttkMgjihLux7Bhw+yUU05xeYBLWAETjiRR2RBwJOMWjkPnIiACIiACIiACIiACIpAxAopIBERABAqEgJQMBXKjVUwREAERSETgiiuucB\u002Ft5cO9m2yyifHdgURC7Ggcb7zxhm211VbGzHvvxux8lsUTH3YIovn4cxAs32IIQTQz7aPCb\u002FyiSCA+Zv9zjeGa1QUIt7nGIKBn+T3nv\u002F76q\u002FsewKWXXmoNGzbEyqpXr26nn366NW\u002Fe3F3zvQC21Tn66KMtCJbno0WLFk5A7jys+EGQT\u002F6rVq3qbMgns\u002FZROjiL0E86Zcc7ShW+WYCAvXbt2lhZMib4YbXFI4884r6pgOLg0UcftYMOOqiofC6SOD\u002FM4GdFxuabb+5WlPBRsjfffLOYT5QK8MEyCAI32x8lDNcY7uWmm27KqTHzcNy4cda\u002Ff3\u002FzTHDg\u002FrDtESsduA4bOLPdE+FY1QBnlBgI+sP+ouft2rUz6p+3b9mypVOU8K0Qb7faaqsZK1DC+fVuHFOVDT8yIhCPgOxEQAREQAREQAREQAREQAREQARKT0BKhtKzU8iKJaDUREAEyokAwngE4QiDmemPMNwLoVMliVAbwXy1atWKeQ2CoEgozexyBOe24i8IgiI3i\u002Fwlio\u002FthBBYe+9c+3ME2gjDw2ng1qhRIyNvnE+dOtWdR8vllRD4wcTLa7Rs+MMkymsQBEXlQ+B\u002F1llnue2ZvODeYn\u002Fx0gkL8dliiO2oWAFAOhgUK7GgSf9fffVVY7srlC1BELjtmFjZgKLCB4wygFvUzvslHEoc0kZp5A3bP7GFUzjPPgwKFFZIkHeUHWzNxLcnvHuiI5yDIEjkXGQfvvdFlitOouVIVrYVQXQQAREQAREQAREQARHIPgLKkQiIgAiIQI4RkJIhx26YsisCIiACmSZQr149Y8Y+W9XwjQG2KAqn4T+e6+3C18w8R9j8zz\u002F\u002FeGf3rQa2F0I4XWSZ5gmz1qPxIegmTwiv40WD0JkysFVS2B3FAkJ+7Jglz8oJtkPi2hu2hvLnJT2mKjvfbPjvf\u002F\u002FrVokMHDiwRNGzGoBvWLBlE6s7tt56a2Nmf7JIuAdwZ9sirwxg9QPhUVIkC5vIrVatWu7bF6zEYOsnb1hJMHLkSGNlQbywfPuC7y\u002FwjQa+p8D3MVAGxfMru1wmoLyLgAiIgAiIgAiIgAiIgAiIgAhkKwEmZD733HPuO5e33nqrYfj+JN9BzHSepWTINNFsi0\u002F5EQEREIE0CTB7nhnrV111lflVA9tvv73x\u002FYSvv\u002F7axcJx6NCh7pyf3Xff3RBgs7UPygfMLbfcYuedd55VqVLyV0yfPn2Mvflvv\u002F12lwfywd7+fD8BgTlpRg2C7gEDBrjtkfgeAO4\u002F\u002FfSTWz3Alj5cd+zY0Ro1amQIvOfOnWsoAF566SVDqYJ7aUyqsiPc55sRrAxhRn1J04AF4eFJ+YIgcPmeNWuWYxOND0UM6Xz77bfmlQEcTzjhBGOFQ9R\u002FOtesLmCrpNtuu80pjwgDu7vuustQSnGOXdiMHTvWfefBs0cJxMoNlEXYYcL+K+KcfCbiVhHpKw0REAEREAEREAERqBACSkQEREAEREAEQgT4liST\u002F5YuXVpki+KB7Y2R5RRZZuCk5BKgDCSqKERABERABLKPAAJltk5CoI9wmxweeuihhjC9TZs27lsGfBthyy23xMkZ9sd\u002F7LHH7Prrrzc+wIwwmQ\u002F2Dh8+3H0TwHkqwQ+z9fn+AB8bJi4MH1B+6qmnLLzdUDjKIAiMDwTzsWOUCUEQuG9EIJjnmwT4RRHBFj7MwGcrIRQgfEz6kksuwblUJlXZH3roIeND2ptttpljFwSBMYMg3cQ6dOhgrMBglQnnhJs9e7ahfECBwXXYoDThA8woGsL2KI7YDqu0wn2+c8A3NShHv379jC2Q2AqJVRrUmXBanG+77baGcoo8o6Do1q2bHXjggcbqDFY3cK\u002FwV5EmGbeKzIdPS0cREAEREAEREAEREAEREAEREAERiBJAZsGky2uuucY4ch31k+71nDlz7IsvvnA7V5xyyinGDgMYvlXZoEED++yzz9KNKi1\u002FUjLExyRbERABESgIAsOGDbNzzz23qKwI8tl2aP\u002F993d27HHPy41Z6HwjgJUCrFoYO3assUURntji6MsvvzReYGxHNH78eNtoo41wct8HmDhxorF9jrOI\u002FRCO8AivY5er\u002FCOcJr6\u002F\u002FvrLMJyThvcYzTP2CNbJJxp5tuVhyyWE67h507JlS3vnnXdcnMT7xhtv2IknnmjkhTyRR\u002FLKNw18GI7h9GDFNfYY8kX+4pUdf8ygDxvKTPykQ3rEgSF98oE712FzyCGHGOXDrkmTJvbBBx\u002FYzjvvzGUxc+mll9qxxx5bzI4LlAMoaUiDPEXTID8smcQv5yNHjiy6t9gFwfJvO9C5QQH0ySefuNUtKGtwJ4wPzzV15uyzz3YrXPwqGL8KhVUd99xzD96KGeKIpkt+scMt7Jl74MsQLk\u002F43PsnLHlLxs371VEEREAEREAERKBgCajgIiACIpBRAkzwYlV+OFJW\u002FTOmDtvpXATCBBYuXGjjxo0z6g\u002F2HLnGnutUBrkE423GwJihQ4c6+Qc7HHDtzX333WfIbtgFgZ0TvD3j71RpJHOXkiEZHbmJgAiIgAg4Anzgt06dOu480Q9CYUwi95LaExcmnXBo5Q8\u002F\u002FHDnFYFyEASGEmH+\u002FPnWrFkzZ+9\u002FiBPjrzNxJD5MJuLycaCIYOuorl27eqtKP9avX7\u002Foo9apMhMEgeE\u002FCFJ\u002FzDlVXMvd9SsCIiACIiACIiACIiACIiAC2U2AVd9M8mJ3AIS+5BblAnZPPvlkqbeyJR6Z\u002FCZAPWFCZLiUXGMftkt0zu4SzZs3N3aEQBbilRMcuQ4blF5socS3HbFHnrH66qsnijot+4wqGe68806Lt4VDWjnJYU9nnHFGQZY7h29ZwqyjJZw+fbp5w4xoZiEnDFDODsxMTrV8iZcWs7fDWSHPbA9Co4H57bffisrEOXbeP9p19ionjLdL9wgvZq1jOE83XEX4e\u002F\u002F9940XOEefHmX86KOP3L78CKVxwy5dd\u002FxRN2644QY75phjjBn9NMjYZ8pQ51588UVj5UCm4iyEeM4880w3w5\u002FtktjGh\u002FuD4fsSfBMg1xhQLx9++GHr1auXsQIj1\u002FKv\u002FOYPAdq8K664ImGbh3uyNpHvuPAtFL4NMmrUKPPvH9rO0aNHu3aattob2uVk9Ggbx44d68Kxisj7JV76oLTtpEe63i3VMVHYcFo+f\u002F7Iiq9U8cq95ASoT76+3XzzzcY3dIiFfsozzzxjGM4xnPv74Y\u002FUKeoWYWREQAQqgICSqBQCtI1sLUpfN9xWVkpmlOgqBBhfIxREeBd2ZLyMoC9sh1\u002Fsw3aVfU6enn32WcNwnon8UO7nn3\u002FerXRONz72iicMYdMNU9n+6FPyfM6cOdNYnV+rVi1D\u002FsKMceQ2devWte222859Xw9\u002F+K\u002FoPFdfs701OXCMrXHMF3HN6oeNt1pt96vobFVoejXW6WqrDRhrjfd+2oLqdSs07WSJUW9eeOEFQ+Af9sfWz34XgbB9vHN2QGCr41atWsVzTmpHnaV+JvWUwjGjSgYenELs2CMULMRyp6hbOenMfmdsw8E+7Zi9997bfcCUul0ZBaJuLVq0KGnSp556qr3yyivF\u002FKDlZN9zXmiYnj172llnnWWUif3X2OKFWdIEYvubI444ouijrtilMj5+4kXYg2EPdvZdryxW8fLMtjLhD\u002FuyHz7b43CPjzzySGN\u002FePb792FTufMx4T333NPYu44tW+j48I2CTHUMURZde+21dvnllxtCOwRcPm86JifQokULQziJUuHXX3+1jTfe2D7\u002F\u002FHPjGU4eMjtdee6pp+eff777nkNZcqmwIlBaAh9\u002F\u002FLGx7RjvjEGDBtm0adOcktYPOFO1iQxOBw4caGy\u002FRptJp5k2FyUaAy2W5tLulSZ\u002FfPuF+H3YwYMHG4IW2naeHdINu3t\u002F8Y6DSxCWvNNXoP2PF5fsSk+ACQv9+\u002Fc3vuNy2WWXWePGje2AAw4w+kLESl+bNp6t27iOGgZm11133SoDs6g\u002FXYuAJ0BbRp\u002FWX+soArlAgHEH21DyDubdykrj3r17G9e5kP9CyCNjEcaVjMN9eXlH0Xd57bXXvJU78i08vp1WXsJmvg\u002F3+OOPu21RXIJp\u002FLD1aevWrQ3DeRpB0vKCsqAk41v8EiatyGOe8MtKgfAklJh1hf4jf+A7gGzdS8KUnFBOEAAAEABJREFUgdX1fK+QiRC+30sdwR\u002F+8VeR5t\u002FZU2zhlOds4XcvFTdTX7VlSxbZsmVLbOlfP2U8S3U6HG2rDXzXOGY88lJEuGzpYlu26K9ShMx8EOouMr2hQ4fa77\u002F\u002FbltttZWtu+667puXHNkqmZ0l0k056o93BIbnGflVx44d3XbMRx11lKFYiPovy3WZlAwMECdMmOA0cwy64mWElyB7YPPSCzecnDNo4KGbOnWq8cD5B5F4EFS++uqrhlu8uEk7Xrx0FpndRLw0Li+\u002F\u002FHLcBhV\u002FDBDxw4NOfpj5HU2LdLw7e1VRXq7Jo0x+EuChGzJkiGF44bNH\u002FWOPPeYK6+sD9ZMZ8dQzHJLVJ+pWsrpOeAx1j44IdYx0sMuUWWONNez66693ZaKTgSAGATsD9kRpkId4dZ0yM0uUJVgIBDjHwIPGihk18PDxcs6zRrloD7w9R58GPHlWeR7hhVvY4I\u002Fw8IET8UTzxiCRRpKyEUeXLl3cLAEfD\u002F7pdLA\u002FHQKM9u3bGwIuZr7S6UvlTjzMwj344IONj+RssMEGduGFFxpa5ffeew\u002FnMhnqCPvXE\u002F96661nLLH85ZdfyhRnoQVmZgjCRe4rKxt4IecqA5Y59unTx3JxFUauMle+VyXAdy5o3\u002Fv27WvrrLOOnXTSScYM\u002FilTpjjPydpE2lRW49x0003u2ywoAlGaMbimvSOCNddc0xAq77PPPuYNbTduiUy1atWsR48e1q5duyIvtOG0w7TvtO208aRL+uSjyGOck2Rhed+Rls8bxy233NJ9OC1VPuMkJasUBBhso1yAOd+sOfTQQ61fv35uIgXb4HHebMX2d1zvscceRfWGe9OoUSN3zXs5RVJyjhDgOfF9NfpcEedKuaTPx0y8ZCt6yTeTP\u002Fh2EX2\u002FkmSUjyAyQebNN98sSbBM+VU8IlBqArzvEP6i\u002FGc8wriE9zTv5FJHqoAZJcB7iP4KcikfMW0a7RSz1xnLYo9gkT4R7zwvQGTsjNxp8uTJRXuye7+MmcOG8MTFET\u002FesIKClRS0kYz3ucYfJuwHQTfjb\u002FLk\u002FZBH\u002FNBvw3Aez+APBYYPH88PZcOdI\u002FHH8xO282Wn\u002FJyH3fw55YENaZMHyu5nfSMPIB3KTZk4wgE7H54jYcIssMuUCadFf5k8heMmP0z2pI+Jfdg\u002F1xVhli2eZ\u002FM+uNnmjjm9mAmq17GgWm1b8PXTtuindzKelaBmA6tSs6FxzHjkJYyQ8s16dCeb89xAg0cJg5fJO5MJaRs4EtGkSZOMMQyTu9Zff333jUUm86JMZuIwRybe4DeTJggCN5kxCIJMRmulUjLwwB9\u002F\u002FPHWvXt3u\u002FPOO42Z0Qj3ENL73OEHzToDvaFDh9rpp5\u002FuBpk8UPihkWV2HMD4ECQd2x122MHN3r3jjjsMQdtXX31lhx9+uJEW8RGOIzORGVjwgkWQRD5QYuDOrGzcMKT74YcfGjPwiBN3DHZ8lPSCCy4wBqF9Y4Pn+++\u002F37iB0UaAWeJ33XWX4YfZxQgwETozOxphJ\u002FHJ5C+BIAiMgayvF9QH6iR1DqE4L4dU9SleXUeLyPNBeOjRWeB5YNY1z9Rhhx3mBNi+4cFPJs2GG25oCFYSDSR5IQ8YMMCo59F00bajEOS5D4KVDVIQBK4toKPrX\u002FSwQRB02223GR3frbfe2jj3zw48mXVKWrQBdJZpM9gugXR53nn+4Q0X0qStQUGCphc\u002FGBppBpgIZdkqw3fScPOG9gne4c4SQmgEZwjNUrkTDwPdsGCJziP3knYH99IaOl6sMqEdot1CyIKgHGVDaeNUuLISUHgRKGwCtJf77bef0cZ5EkEQGIMh38anahPpr3Xo0MEHd9\u002FzYHBI2+4tec\u002FRueadyrvQ25fkyAoLlOkoLXy4Nm3auNNUcZY0LJNidtxxR2MpsktAPxkhQJ3ig3Tcx3CE9LmZZBC2i3dOvWLSADO94rnLLj4BnkVWf9DXpa\u002FVv39\u002Fa9q0qSF892Or+CGT2w4cONCuueaa5J5SuCI8YrIFbUQiryjkSeuwWL85Xt8vUTgUqBdddJHR52KMl8if7EUgGwkwsYvxUhCsHIfxXmIFbzbmtxDzxOoS2lXaMF9+zpk8RD+KmcrYM\u002F6kjWM8yjXyr0cffdS4xwjnhw8f7iae4cZ4k9URGFZqsk0gQknekawUpT3HHwbhNnaMcRmP845kksfYsWMNATsyACbfsUUvCteRI0e67b+Jm3wSB34xnEcN8TORgxn61DvyQvy02\u002FglPbY5Ip\u002F08eg7MXanb4l7PEPZ2YoYGR9lYmJk9D2EHAJ73JlwDB\u002FSJZ+UCzuE+LCi\u002FPTxyAP59WnCCTfK7e0yfWTXA+QMxIvCiXO2uuH+847lfYUdbvjJBlN367OtxjrbxZQLb9m8964rlqVqTVpb\u002Fe5XWJP9RlmTA160Br1vtepNOxbzw0Xtdodb472edH4a7f6g1dp4L6ydIXytDXezoGpNq9V6D2uy\u002F2gXp3Nc8VOnw9HWeJ+Ry8P3G2Y11uu+wmXlgXQb7HiTC09+6m9\u002FhVWpt1aRh6qN1reGu95ndbc8ucguqF43lufbrN52Fye1MytyLrcT5OHIw+6++24nF0PWjJysfv36hkxsr732MtqPcstABURcKiUD+\u002F8hJKTBYrY3D\u002Fqxxx7r9sf1ecYPAztmOuOHBgCAzIhDoIY\u002Fjl6oimCQBuKBBx4w9tGlMWBwyqCThoJVDYQhXmYq4ZdvIZA2nUSMb7RoTAYNGuQ6tygSiIOlaTSyCHzPPvtsIxx5Im80eDSOXrBJOmHDnq\u002F4p0OKoeEjPhq3sD+d5wcBtNrUBQzbr\u002FDypJ760rGvHi84ZmSiIU+nPkXrOnHyYvvkk0+MZwmhco8ePQx76iQveoTZ1F2fbiaPvGh5wSXSiFJGGjuesWi6zLDv3LlzXAELQhc6ubxEedYuvvhi41lBOcc5zw4zxjj6ePkgDX543pnFyEx02gHced7hk6ytYQYGsx1RVrAKJQhWdriJwxs6TCiLgmClO0qCqlWrGm1MKnfqBR2dKlWKN5t0Iri\u002FPp2SHgmLgsG3J3Sw6CRJwVBSkvIvAiKQSQK0j127dnWKdh8vg2LaJ5S1qdpE3iMIKnkv+PCsTg2\u002Fe5ipxixk+lm8l\u002FDvJ4UwAOY9HDak6eMKH+O13ywHpr0mDO1sOB7OUaYTR7KwvDPw4w39Wt7\u002FPXv29FY6ZogAAyoG29SxcJRsjcTEhrBdvHMGbQh0WrZsGc9ZdnEI0L9ishXjM\u002FplPAsoergHCD8QvtOX80ERzNAfQwiV7J7w7KI04tnjWeM5Ih7\u002FzIXjw554sUM4hVAtXvz4Ic3pke+mEY7+M31mzjGUi7IQD\u002FERL\u002FYY4mGSDStf+H4Ts2GJF7dCNLSNCDnTMfgtREbZWGbGkLzjwnnjXctz5+UhYTedVw4BVv0zEY77gkFuwERXxo60jeQKd8bCjMl5xhgPdurUyZjkwaRZJuHSP0K+xfibibgYJgzWq1fPUMSzqoX2lbaNODH0r1gdwUoXFFKs9t59993d6kD6d2+\u002F\u002Fbab+MF2lsg5EG7SdtLHI3wyQ3tBX4iVo4Rj\u002FI2CmraU\u002FBMWd8pLGWhvyfPqq6\u002Fuxty4Rw1l5\u002F1CWXycrGTjfeT9woC6v+WWW7qtFMk7\u002FVTeI\u002FhB6bzTTjsZcgi2mmG7RbbPZQIKYfGDQXZAOWHDdXkYlEZMfuQ+sb895\u002FRPuJ+YzTff3LDzE2LKIw8libNGix5Wu82+tmTuDzbv3auLBa22WlsntK+10Z62dNFftvTvGVazZS9rsOONhkDfe6637UVWb5vz3EqIf\u002F+YbFXqrBET6g+yWhvt4bwENRuaBSE5ShCYs7Plf8RH+Co1G9nS+b9btaYdrGHv26z2Zgcv9xD7RdnRoNcNVqPFDrG8\u002FmhL5sXy0np3a7DDtTHX5f9V6zWz6mtsatXX3ma5Rey3etP2VqN5Z6MssUv37+1qrLuqIsN5KIcf+kM8G\u002FRFiJ4jdvS3kGehhMI+103oLqdXFBqwcePGGQK98MuNRs938BL52WKLLdzWImhcSY2Gb9ttt+XUmaZNm1qHDh3chy6DIHB2pLH99tsbwlgfb\u002F\u002F+\u002FV2j6DzEfkiXjqxvhNq1a2ebbLJJzGX5Pw85nWUaFLSaLVu2NPK73NWMNGjMaJi8XfhIWRm4eDtmWdFYMmPK2+mYPwTQtCP0xaD86tixo\u002FFy8iVEu0id4Trd+hSt67z8qKcMgnipMghiVU8QLK\u002F3xI0Qg44D52U1PBt8k4GtjHjZswLo0ksvtVq1apU4ahpDntVUAWHDtga83L1fOkN0cFCmeDuUCp5nEARuL2aECv555\u002Fnz7oTh2eWZ5xyD4B8lwf\u002FZOxMgq6ozj3+HZl+kEQyLTGxwGxYDWDEiiuDgggaXGKOMykCMJoqZSJKqqWRiUqkKqYo1GcfRmiodJaKyaEgENBiQjAEmilEzEkEBcRAYFWVpGxDobujueb8Dp\u002Fv24629vdfv\u002FSlO33vPfn\u002Fv3nPP+b7vnBMtB\u002F9MHZ0M0ieLny6cdHSqOGbr+O15zkKHjA4mFoU8G9nmpfgiIAIi0JoEaPuxTKa\u002FxEAxVVmJ2kQE9KRnySW+PSh46Z+hVMYgZObMmYZiHcs3jEKwsKN9jDqU1KnKjQ\u002FjO0I7+6tf\u002Fcqi+XCOQjc+fvSatPHfBpTsDBgz+QZG89J5ZgSYKcqzgGUlAhieDQwvEJ6lygHBCMYKKKyca+hHpUqjMDME7FjSMYsy2u9AAPbQQw\u002FZz3\u002F+8\u002FolZzHuYvDL+Id9MTinX0m7EM+Smd8oDlFg0F\u002F705\u002F+ZMxcJT6\u002FVYiPcoNBNUJR+nIIwujjsSfVyJEj\u002FTvLe0h83leER+SHQ9GJgAnBHXmzTwrxaGfYH4z0c+fO9fuqIQgLAib6pgh8uA\u002FiUUfuhf2wonUjr2JwKPYQ7GF4l8oRh7jFwKQ932NFRYW3Um\u002FP91BIdUd+QLuCsJ2+CPeGHIm+D4Jx2k9kAbxbyKHwQwHAcinExdHWMVufNFzjkGmhREAZgfUz5dBusyoA4ZRFmQjsuY539G0IR8YRvq\u002F0yWgrUXjEx4+\u002FpnziR\u002FNHVsY1SxiRN\u002FeCHAP\u002FkJ7vDMqOcB09kidlIwsM\u002FqRFKROuyRu\u002FYcOGBS\u002FDKI82vN4jwQl5oICBC8HIGWCO47o1HIoYjJiRwaAk4hyFEjIfHP1c\u002FLjv1ig\u002Fmzyx8u\u002F5pe975cDh9U\u002FY0fItjZIf3bvRPl18o+2Ze75VLJlqFb+bbpWbF1uHHv2t89+Mr4\u002Fbsd9wq40J\u002Fff\u002FYZbtX\u002FkdK396su2ZM9oq313q4+x\u002F8TtWuWWp1dVU+SPh+BHYbeQ\u002FWJehk636o9es\u002FNdftornptn+P9xjdUcPW7fhNxt1JF7HU86xDt37xcr\u002Fre37\u002FTdt37LbYmWM8vEJz3fHO49sKVpP5FzR9zsa1l7PO2RbcTqCTPEqLS1tlNQ5ZzQkeCaLQ6NJ48H0KeJhYUYDxXkqhxaYcPLlRWRZGRqU4GgQGdCGvMETXcwAABAASURBVCjHuYZBBtdYSJEHZTM4dq4hHP+BAwda\u002FD3hj6PR5hh11Ck05FF\u002Fnbd\u002FAmjjGdTisOziY8jSNYnuLNPnKdGzHp4rGhsELuEjH8pBIM8zHq6bc+SDzCwiBnMMyBDiRD\u002FQ2eRNI0iHKF0a2DCNks4R9xEcM0BQsoT0NKzhnCMc8ON9T9fWEB9rBpZSQoGCJSN+iRwCfPKOD4MznbN04fxGyTojdKri8013TUcHQVe8giGqIE2Xh8JFQAREoC0I1NTU+OUs6Wch2KPMbNpEvgcsEYgQEQEf6Wl32e+IbwTXOIT3DK7p66Fg5jscdcmWwknWfvOdxciEGYfRfDgPA9lUaakj9cJxD+ybg6Kea7mMCGQVCctDZlFi5cX3kf47ivfQh0+WGUsxMGAPv2myePJvTAAlA2MfBPKNQ8zPYOJZp3+DYIflKpmVinCG5SgQcPFbMeM0Pu39999vCPB\u002F\u002FOMfGzMjsNZkSSOUhAieiI9xGIrEGTNmeGMv3lF+Z37HVatWWehnUjbxsfpEQUB+KDDoj9Gm0EcnPDiUBgiTqCf5Mzsea1aUm7zDxCNvxpL0v1CesP\u002FaAw88YFwTXmwO5c2QIUOS3jZhxEkaQQFtToCxWKJCkU\u002FEvxOJ4smvbQgw3kV5gJyKtow+Ce0cfR0EjbSHCOSDkBwlKf0sXHwNgx9yA1ZawJCP9pl4hHGOcp78aP\u002FC+JbweIflNGNsvrHRMMbJ5BX1S3SerJ48eyhVqqurvbILuV80PeP7eL8QjuKDsnHBjyN5csTx3SAcx3VwMA3niY68F\u002FRZ+W6RB7\u002FHWWedlShqi\u002FnRt+TbilIJ4xTOkccgf8Hxm+PH79hihTYxI5YxKuk7zCrfXWKHN8xLmEvtZzut06DzjSWVTrr036ykNPbNcB28wD8kqD28xy9b1HPcvdZ91DeMWQchLN3Rx3UlduTjN+r3R6jevsqOVmyN5TnAOh+flVBbWW51NUdiCokrjGWSmNGQLu98CkcpGP+bI5tjubFgDJFP9W1qXbJWMvCChsYyWigCwdA5SxaHzh2NGkL+aNpMz8mXjg6dWjqZwdGQsrwMHc50efHC07BQ32jcbdu2GUK\u002FqF84T\u002FSDM1ULa5sQR8fCJOCc8+tRY2GV6A6b8jzF58NzzYeeD3Y0DGuUTBRZdDTpcETT8p4hpEG5gT8fY4QlCHdYzggLNToBZoRm5xDqswxaovcFP6af847BhkEl7094Vzny7jBlMl2pcEnX1oQ8+FhjicfeLwx+g3\u002F0SH0QlEU506GhznT20oXTERs0aJAxAI7my5rkdOyifunOKRMBSmgzKRtBihQM6cgpXAREoK0J8H35wQ9+4PtICOIYJFKHTNtE2lz20hk5cqR973vf8xuMkZ5+F1bU0f4Y51gukzdxMnW0zZTD4DGk4RtK3RloB79Ex0zTosRmAJ4vU9sT3Ut792P5Bvo9CKdRBDHDk\u002F5EupmKzz77rLdY5\u002Fdp7wzasv6wRoAT3ulkZfPsI8SZPHly\u002FfuLcnDWrFl+qVz6nMnSBv8LLrjAKAuBPn70nUjHrF36q8xy\u002F+lPf2oI5QinTvTpeD+5Do6xJEviouykPxv8OfL+o6BAwcGgHYEbQjzGa9wr18Sj38wyHM4dMzhDOcWyGSgfCC9GhxKBMXb8veNHWLy\u002FrnNLgPEC46loLRhvYTQZ9dN5bgnQjjH+Ro6A8pN2kxox7qOfw2\u002FGeDz8bih9g4CeeDjGrljCYxHPNe0x\u002FSRmdHEdHAYVjPdRZjBWZWzKdQiPHnv37m2EMQ6O+ldUVBjlR\u002F0SnSNzo7+GoiQaTh1RItDvor3Hmj8aThtNGx71C+fkSX7x4eQZ4iBDJJx4wQ8+8eWEsHDkdwhtPMypY\u002Fy3JcQttiNLEXUpu8yO7HzdPotbJimw6Dx4nPW95Y\u002FW+8qHrcuQK6xjv2FW0mtwLPjYNzR24v8f+OMPrXLTopgCoiymjPgnO3nqCuvz1cWZKRtKupi5EjvhX11tzLuzuc49fBCKhwP\u002F\u002FRND6dHlzKut9MuP2Sm3v2U9zpvlw\u002FP9D+8dq3hgVEN\u002FZ8yYMYaBM\u002FXG8GrevHlGW8F1e3ZZKxloEJliyhRapvxw8zSOTFPGkojrZHHYZ8E5Z6NHjyZa1o58WSqJjTLomJIBZTPdlg4n5\u002FilcpRNvbFuCfG5Zpqtc84npeGmkfUXsT9YroV7i10aAlY2pZk0aRKXcgVMgA8Xyyfx4Ut0m5k8T4nSRf3oaLAk2C9+8Qvjw0kY5bJMAJ0SrnkmeUbpOHAddRMnTjQENTzH+PNc83wzs4iODX5Rx3IEDMKCgDsaFj3nfWW\u002Fkqgf52j+Wf+QwSXWEvjhOMeP95RyYcN7FM2D+2E5AwZ7pEnlyCddWxNNT8eN3wprAfhFwziHM0IuZlfACMemT3Q00CinCycPBqUsu4Ewi2s6fbDkA8F1po56Bv6Um0sFA1M20Z5HHVaC4XninvhtsVZktgiWjFzjHxzXqcL5PVhejuXHmFGDZWFIq6MIiED+EqAdQFmMUI5vFAO1aG3TtYkoEljrF4Hg3XffXS+gJA8GixiNYJHHNY5zBpQMBrnO1DFTDqX0ihUrfBLaHPpuKASwGvKeSf5kkpbvBXsG8U3i25Qkq5bzLtKcGHChyArfWI58mzCQSIYEJQQW7girk8WRf2ICGGgwmKWPmTjGMV\u002F6bAiM4t9\u002FhDQImng\u002FjsVM\u002FpffFqXR3LlzfV934cKFRvuBkQeGF9QhXklUWlrqFRPRXNkbD4MVltVy7ti4LYQzNqSfzKwIBHDB3XHHHUZfj3Dich4tyzlnDPytyP+hTBgSmdHAOX5FjiUvb59xGPtVIjClgnyrMbZSOwiN\u002FHIoEBCC0\u002F5g1U7t6K8gW9i6davf4BWhPP4oCuhjoHTFSAI\u002FlEmsrEC\u002FBoUsY6iwTBLhwdGmMf4mLXHJK4RxxKAxyBkoj7EvcYNylTqyLBrxiJ\u002FK0SekzUQmhsCfNCxpx\u002FNIvwtDQfpxzBxgxhx5UTb3QXyu4x150jZjbEBcwklLP5JzHGN9wsgHPpS7bt06o99IeNShaI5eM3OAtNwzbVv89ywatyXO+a2Yvcf36i9\u002F+YtxjvKHZTdx3Bt+PAMtUV5T8mD2QPdRt\u002FuZA4fWPeKPifJhbwM2Vj68\u002FkkrX3ipXwapesfqE6LWHTloB1b9s+2dN8F2P3K2HVo3xzr2Pdu6nHlt47iug7mO3Rr51R76xKyuxjp0PbnenyWS\u002FP4MVfuspmJbvX\u002FVe8vs02dvMJZi+vS3X7Wag7us65nXGPHrI8WduK59zEq6xvnm5pL3n7b6zjvv9MbMzODGGGvChBi33bttbqyfhPyMdwUZC0YZyNRyU9umldqhKcnQvrCuOp1TBmcI9XiBWKc35EecGTNmGPswEIeGA6ElCgEawRAv2yP50ilFWDhlyhRj+iwvKtbTNMrp8qNRZWkVNhakc0zdGACzcTUDXtI\u002F88wzfrMdPgZcM8WWtTqJSxoegscee8y4b8LlCovAz372M+O3xvHcMvhhwBK9y3CeyfMU4qY6Inyls0GZOBQEfPyDIovZOnxQwzMazQtLrvh3jXcCS3nnXDSqP6cDgnUY7wwfWzz5oNMpoGzWS6STgaKCjhHhUeecM3ig8KOTCyMcHR7eTfZ7cM4ZbJgxgQKEPHlfWSoDS9ZMhfK87+nammjd6NRwf3R8ov7hnHV72d+FQS3vMu3A7NmzLbQd6cLHjh3rN2lC0cI9s3ETLOmshDKyOeZawUBdaZdZmoLzRA6rEwQDKIhYmgBrxssvv9y4Jn66cOIgNEI5wfIn\u002FKYILSmXMDkREIH8JEAfiI0HEfKyRjrtHN8IHP0oap2qTUT4yzeMbxf9KAaHpMWhdOQbQdvwox\u002F9yPjW0Kbee++9hh9h5J+pow2nLeebQ1441rqlTU+XRyZpGSgjvMQaO11+Cm86Afo+GCLQt+c5wViBJXuw2k2WKwMx+hh815PFkX9iAvTb6C8hrIyPwTM\u002Fa9Ysoz8JXwRQtAnReAhO6JfS94r6JztniSLaBfZoWBcTDKG0Iy7CH955BDBcB4dwiZkI4RqDL\u002Fquv\u002FzlLxvtlRbCUWTQl6UdYFwaHMIc2pxUz1HIo9iPKBVo63GcFzuPfL1\u002Ffh\u002FGH4yr+HYik2EMxjc5X+tcCPVqyj2gWKCdRWmKC3nQJ2LWAOPR4Icyl7ElQnMMJTBsQ8BI3wO5AAJpFLKrV682ZFG46Ax+Zi+gYOCZiMrbGBvTPmLYwfge4eWFF17o+14YvpHP888\u002Fb2VlZZZJe07eyB8QfIZ6onBgtQPqwP3wPWcWIvUjf+RrjHupB+HxjjwRvCKbwCCQNBgQ0KaHuLDEMJNvBQpnFGsI82EZ4iDA5RpuCGvpuxGGnIXvFb8F94lfazp+L95P+jLIQznnW8dviUOWgB8C5tasR6q8e170E+vQa7BVbf+jF+53Pft6q3dnXWsoIUhfV7XfrK7Oz15AkN9lyOXWecilZjFlgR3\u002FV1I61Hpf9aifUYBCAm9X0pmDWe2RY8fY35p9O2LXNdb51LHedRr0Ja8cqN72ktUe2m1dhlxm3Ybf5P16jvuhlfQ53Y5+ss6O7PprLLVZ93PvtN5X\u002Fqd1Pm2iv+aPK+lkdbEyUHJwXfPZxzGFySFf\u002Fy6xunbqP8a6f+HrsXvsTXBeOlYfof1GJs0zgTIMw3pk5xjF8j7Q52pO5ZHd4GgjUFYi40RZh2wM\u002F+bkHZ+2SUoG55zdddddRkcRK1iseREsMjhEgEQhzjnDcg3hKJpNOno0GKxFRvjAgQNt1apVvnHjOjgajJBH8OMa4RbXzjXkixUMUGjcQoPFS7xkyRIv4CR+cHQ4CeOahpeyqRN1Z+ruxIkTjbLp5CIAY\u002FNBGnri80EgjA431jw0eOeddx5B3hFGHf2F\u002FrRrAjxnCE15NnBMrWZ91\u002FAsJPqt0z1PyZ51ygrPDdp0NtJjMMU7xTvD+0PjwnOL1TsWWXyA4wE71\u002FBOUGc+vNF3IlH5119\u002FvdHJID\u002FypzND40J6nm\u002FeU9aNjH7Yo+U65wzlHEIc0uF4l5iiXlLSMNWND+yiRYuMRpHOBe1BdE3tRDypD+8r5Tnn0rY1xEvm4EsZIZx2gnYIzvy2tAP8fpmGO9dQH+4ZXtH7CfmkO8KOzhzCu3wY9GIlymA\u002FOIQ6PAPcBwJCOozMFsMqBYvAyZMnGx3VTMKxkiQPPo6jRo0yOlS8U\u002FwOdJTJQ04ERCD\u002FCPDdQzDHIJi2LuqwvqHGziVvExH60m+KflNDHgxOSc9Aj3aY9pg2lf4YfoSlc3xDcSHe4MGDLeRFG08bQ5sfwlMd+Q6kSotRCe11pvmlKkthyQk452zatGl+HX+eFfoM9IWcO2YwQR+dPj79hJALyy\u002FyfQrXOmZOgHcUdjNnzjSm6DPYZFYC\u002FUD6A1iCIjRizMOzzyx2FA0MUBFMMfhlQIyiLlGp9C2JG8KwrKVfyf4OvHOcE4bwB0M1hKaUjR+dyqsmAAAQAElEQVTtAbMVaD+4RvDEsm30X0P7gX\u002FUIRyjH4qRTcgHC2+Er\u002Fhxb9H4Ok9MAOUCLnGofPOFAOMP2kneFWQyyGacO9ZW5ksdVQ\u002FzMinaJX6vKA8URbfddpsxNor60x7S\u002FvItZD8ZDL0YfxEH4z6MXaMOP8KCQ8iOkDJcc8SPdhBjL8agXCN7QKGBoSL1Y99Gvq18c2mrSZfKIR+jnsjNqCPpUXaFNAhNWRIGf+6DI3UlTTReiM8xeu\u002FcP3HJI9SZOAjtKQ9HniivUU5wf4Tj+G5xX7j4e0EugoyDeMXsOn1ulJWcdJq5mIC+24ibjX0WGrnL\u002Ft26feE2j+jw2wusOqaI6Fx2qfX7xpt20uUPWu3+mLLgaGVMmH\u002FQx2HD57ojh7wSoN\u002F0V+1zd2+3riNuseoP19qhdY\u002F5OPxhOaWqrcutY99hVnrdMzGFwaNeYXDkkzft4Gv\u002FanWxPHtdcp+d8s13rOuwqXbkw1fswMuzSeod5XQ8+SwrnTLXl9HnhsXGrIhDf53jw\u002FlTU7HVKt9d6v1RfPg4nXp4JQbh+eww5qSfwxJKvKPM1qG+9KWQezdHdsKsKBx50kfi+0G\u002FDwUh\u002FTXK4b2lXM6b45qkZIgWyCDUudQfNGBFBY\u002FR9M05Zwp8c\u002FIFINOyMq0D8bnfTOMrXjyBwr7m+cjmeUpEwzln8c8YgyIUD3xEE6VpDT+sxRA8Jxs4ZlsmbOLvK9s8SO9c6rYm2zxzFR\u002FlDh0pjrmqQ3y5aLNRrvKs8SEL4SiIUAw418CeAT4KJuKkC2fqLJYnWNEQHxcECyyFwbWcCIiACIiACIhA2xNAeMPMwgcffNDowzLAZMo+AhxmINJ\u002FQ8HAMrHr1q3zAjP6htOnT\u002FdLddIfSFRrlD8s+0lcjCqIwznpsMZFOMQ1\u002Fs45Y9YEAiVmujrnjFkWKB6CsIyBMZs0Uyfq6JyziRMnWlBCkA8OYRl5YRHI+BPLVYRKLPcWyiOenAiIQFsRUDlNIUDbSxuWTVqMYZGPMWMg03TI0hhjJ4vPdyFZGP7p6kl7jYEAR+Jn4lCC4FLFhQ1lp4oTDWOci+Ebyp2of2ucY6iHkQTKe2ZU8A3kHOtxjC9xzBLED0NS4rdGPVLlycyAvfMutl3\u002FcVoSV2YHVv3QZ8EMgX0rZtreeeNt\u002F8p7bO\u002F8S+zTxTdZxXO32qH\u002Febg+DmG7H\u002Flbq1j697Zv+Z22Z84o27fsG\u002FWKCB8x9mf\u002Ff33f9jx1kY9T\u002Fsxkq3pvWczXrHLzYqNOny661va\u002F+I+x8\u002FFW8buv+\u002F0XfITYHx9n\u002FkTb88QFPg5x98z9klVu\u002FHUstOH\u002FwdcfsD1zz\u002FdlEKf8mSutfNE1tu+FOxoiHT+rq95\u002F\u002FCx\u002FDhiB8IxHa4RyABf1S3eOUi6bvg\u002FvKkYg6fJNF95sJUO6AhQuAiLQPALOOWMZiLb4KIaaMgMAS4ZwrWNhE2AWDeulY018\u002F\u002F33GxYhnHPXDOzjO3EoR7BwZC3mdOGs9Ynlo3MNSgryo7OJP2XIiYAI5JCAihYBEShqAiybgSUbRi04lkZiWUy+9QEMg841a9b4\u002FRQIZ7YQy2A61\u002FBtD3E5YglPHPKjT4lfcFiZMjs3XHOkrPvuu8+w0kMYhGU21rooNrCuxdFnIL\u002FgmH3EgJgZq2FWEwIzlmcjLhbeLAsSndVEPuSJ4oFyceRBXvH1JExOBERABNoDAdZuZ+zG7HPawebUmTEey+hh3ZyNwqI5ZbZ2WmbWMttt0KBBrV2UYUyHkhxlezpHPOK3eqVaoAA2W67639\u002FXC\u002F1RVCTKtvqDV4x4KCcSheMXnxd+wZFv5Zbn6ssJ\u002FtEj6YlD3Kh\u002F9JzyqUeIQxr8iMNm1szU6NCtn9VUvI9XXjkUDPEzu7nGP5uK8mxhNDJp0iRL5+i38TyWlpZmU0TCuFIyJMTS4MkUYqxpGnza\u002FkwlioAIiEBrEcBCkXXXWX4OC0P20OAaC8RUZbIOJ4P3ZHHShSNIOHDgQLLk8hcBERABERABEcgzAghpmjoAxTABhQD7OiUTXGGEgFWnc4mVF5nicM4Z+ZBfpmkUTwTyiYDqIgLZEhg9erS1hFEi7Sb7B7CcErPLsq1HvsXH+ptZbeyFwL3lW\u002F1Un7YlwD4Qvf7uX6zzqRdY9f+tsUNvHpuN0ba1SF8aM0VZNon3miPX6VOdGAOjCow70jlk3i21lJiUDCf+Do18sLShkW3kqQsREAERKBACrK3O0gLONQzo6YRhAcgtYr3IMd5hCcL02nThCBKwUIxPz0csuoRSfLiuRSDPCah6IiACIiACWRBgvzE2M2RZpCySKaoIiIAIiEAaAoyr2Gi5JYTo5IEFNPsZMPM8TdF5H8w9sPTegAED8r6uqmDrEzjy0Wu298kLbfejI\u002FxyTEfLt7R+oU0sgef2iiuuMI5NzCInyQpYyZATnipUBERABNoVAawK2YchWmk2WAzXw4cPN5ZECtcc2WcBrTjn6cJRRrD3QnTd5IqKCmOjIZYoIA85ERABERABERCBwibAGtsPP\u002FywIbwq7DvV3eWOgEoWAREQAREQARHIJQEpGXJJX2WLgAiIQI4JsEEY+zAExQJHFA\u002Fsy0DVxo0bZ6zLiWKB6\u002FLycnv88cf9vg1cpwtnwyEECytWrCC6san0U0895YUMlO099ad4COhORUAEREAEipIAa4VPnDjRstmEsChB6aZFQAREQAREQAREoJ0SOEHJ0E7vQ9UWAREQARFoAoFrr73WRo0aZWVlZYZCgKm2XONPdqzt+d3vftfGjx9vLI00bNgwu+qqq2zs2LEE+7U\u002FU4UjTJg9e7Y99NBDxuwH3IYNG+yee+7x6fVHBERABERABERABEQgdwRUsgiIgAiIgAiIgAi0BAEpGVqCovIQAREQgXZKoKSkxL797W\u002FbJ598Yjt27PCOa\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\u002FtoQVpfKQ9XJLPgM8lzyfxfQ+6l5FQAREQAREoBgJSMlQjL+67lkE8oeAaiICIiACIiACIiACItBMAlg9Yv0oy1tZHufbM8BzyfPZzEdcyUVABAqDgO5CBESggAlIyVDAP65uTQREQAREQAREQAREQASyI6DYIiACIiACIiACIiACIiACIpAdASkZsuOl2CKQHwRUCxEQAREQAREQAREQAREQAREQAREQgcInoDsUAREQgXZAQEqGdvAjqYoiIAIiIAIiIAIiIAL5TUC1EwEREAEREAEREAEREAEREIFiJSAlQ7H+8sV537prERABERABERABERABERABERABERCBwiegOxQBERABEWhDAlIytCFsFSUCIiAC+UTgyJEjtmTJEnv++eettrb2hKpVV1fb66+\u002Fbk8\u002F\u002FbT95je\u002FsfXr1yeMd0LCFB7pykyRtElB7733ns2ZM8c4NikDJRIBEWhlAspeBERABERABERABERABERABESgvROQkqG9\u002F4JtUX+VIQIiUJAEOnXqZGeccYadffbZ1qFD488BCoZly5bZ+++\u002Fb6NGjbKhQ4fam2++aW+88UazWKQqs1kZJ0ncv39\u002FGz58uHFMEkXeIiACIiACIiACIiACIiACgYCOIiACIiACItAEAh2akEZJREAEREAECoQAyoPPf\u002F7zJ9zN3r17raamxiZNmmTDhg2zc88918455xzbsWOHVVVVNYrP7IT9+\u002Fc3muVw6NAhw4WIzJQ4cOCAzzNRmRUVFfbOO+\u002FYxx9\u002F3CifkP7w4cO2efNmPyOhsrIyeNcf8WO2Ao76hIDu3bvbiBEjjGPw01EECoGA7kEEREAEREAEREAEREAEREAEREAE8oWAlAyt90soZxEQARHIewIvvfRSwtkJAwcOtBtuuMH69u1bfw8oArp162ZdunSp9+MEhQRLLu3atYtLO3jwoC1dutSWL19uQeC\u002Fbds2Y2YEiodomSgPnnvuOVu8eLG9++67tnLlSlu4cKGRp88s9ufPf\u002F6z93vrrbf8bIr58+fbhg0bYiHH\u002FhO+YMECH8ZsiyeffLI+\u002FKOPPvJ5czwWW39FQAREQAREQAREQAREoMUJKEMREAEREAERKGoCUjIU9c+vmxcBERCB1AQQ9r\u002F44ou2aNEi27Nnj40bN+6EBCeffLJ17drVdu7c6cPKy8utrq7OmF2wb98+74eQn3i9evXy1+EPCgKWZpo6dapdd911dsstt9jgwYNtzZo1hj\u002FKiU2bNvkZFV\u002F72tcM98UvftErFKhPovBLLrnEh4f6hLJ0FAEzMRABERABERABERABERABERABERABEWhpAvmnZGjpO1R+IiACIiACTSaA8oD9DJjBwKwEZinEZ9a5c2e\u002F58Hu3bt9EML9AQMGWI8ePeyDDz7wsxlQCMQvy4QSgjRlZWVeoYBCgiWVSEs5LMFE+tLSUq948JnH\u002FrBHxLRp0wylBeG9e\u002Fc2HOlxKDKoE0svxaLrvwiIgAiIgAiIgAiIQL4SUL1EQAREQAREQAQKgoCUDAXxM+omREAERKB1CKAoQKg\u002FZcoUvzfD2rVr\u002FQyF+NJOO+00QymAkB8lA4oDlAoffvihscwSsxJQHkTT4YeiYf369bZkyZJ69+qrr\u002FqNqAknz5KSEsNF03LOZtWEo8BgeaYlx\u002FN44YUXfB1RihBPrvkElIMIiIAIiIAIiIAIiIAIiIAIiIAIiEDhE2jqHXZoakKlEwEREAERKFwC7I+A4B4lQLhLZg4guK+qqgpe9cd+\u002FfqZc85Yvog4p5xyirGvA3sw7Nixw89qYEZCfYLYCXs7MENi9OjRNn369Hp38803G0oNlBKkoTwUDrEk\u002Fj\u002FXGzduNBQalEtZt956a316Zjl85StfsTFjxvj4+iMCIiACIiACIiACBUZAtyMCIiACIiACIiACeUVASoa8+jlUGREQARHIDwII7z\u002F77DNjt7\u002FJBwAABHpJREFUlkFtba1fzujtt9+27t27exdfS5QFffr08Zs3n3TSScaSRSglOnXq5P1OPfXU+CR+A+nTTz\u002Fdb9LMjAcisEwSMxJeeeUVv6\u002FDmWeeaSgq2PSZeuBee+01v+eCc86GDBniZ1Cw4TNhuJdfftnYiJr6k2funEoWAREQAREQAREQAREQAREQAREQAREofAK6QykZ9AyIgAiIgAicQAAFwUUXXWSbN2+2Rx991B5\u002F\u002FHFDaD9hwgRDcXBCgphHWVmZn10QFArsi4CygpkHgwcPjsU48T9LMaFIWL58uc2ZM8cWLFhg7ANBOSyRxCyFiy++2DZt2uTDiYNCYtKkSYYyI1H49u3bjfQoPU4sUT4iIAIiIAIiIAJFS0A3LgIiIAIiIAIiIAIi0CoEpGRoFazKVAREQATaBwGWJUKZkKi27LPAMkTf+ta3DHfjjTdaKsH90KFD7fbbb7cRI0bUZ0feM2bMMJQNwTNaJvsqjB071saPH+83cr7pppvs6quvNmZGhPihHiyDhJs6dar1798\u002FBFt8OHVOptSoT6QTERABERABERABERABERABERABERCBnBJQ4YVDQEqGwvktdSciIAIikBWBlStX2iOPPJJzR6UrKioMhcOBAweMJZMS1euJJ54wXKIw\u002FAjDcY4jXxz5MvuCvLmWEwEREAEREAERyIqAIouACIiACIiACIiACIhASgJSMqTEo0AREAERaC8Esq\u002FnZZdd5mcoMEshl46ajx492s9IYKkjrluiPhs3brS1a9cayy717NnT7xNB3nIiIAIiIAIiIAIiIAIiIAIiIAIi0H4JqOYikH8EpGTIv99ENRIBERCBoiPA\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\u002FNdVZBERABERABERABHJJQGWLgAiIgAiIgAiIgAiIgAiIgAiIwHECUjIcB1GIB92TCIiACIiACIiACIiACIiACIiACIhA4RPQHYqACIiACIhALglIyZBL+ipbBERABERABESgmAjoXkVABERABERABERABERABERABESg4Aj8PwAAAP\u002F\u002FcgkuGQAAAAZJREFUAwAW1rRXP7KFRAAAAABJRU5ErkJggg==",[16,1769,1770],{},"Dla każdego zapisanego wyszukiwania widzisz:",[51,1772,1773,1778,1784],{},[54,1774,1775,921],{},[224,1776,1777],{},"listę użytych filtrów",[54,1779,1780,1783],{},[224,1781,1782],{},"liczbę wyników"," spełniających dane kryteria,",[54,1785,1786,1789],{},[224,1787,1788],{},"liczbę nowych wyników"," – czyli ile nowych ofert pojawiło się od ostatniego uruchomienia zapisanego wyszukiwania w Bazie Ofert.",[16,1791,1792],{},[224,1793,1794],{},"Zapisywanie wyszukiwań:",[51,1796,1797,1805],{},[54,1798,1799,1800,1802],{},"Aby zapisać wyszukiwanie, po ustawieniu odpowiednich filtrów i parametrów, użyj ikony dyskietki. ",[269,1801],{},[32,1803],{"alt":34,"src":1804},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAzEAAAB\u002FCAYAAADfLEwBAAAQAElEQVR4AeydCVyU1frHf8PAADK4oRZYQoVoqZli1yBN1HtxSYpEM9QS6Yr6T72V2M2llHL753LL5ar4D9FUMqUozIVCUROyJCvRFLW0FEodXBhEhu3\u002FnHcWZmCAAYb9mc+cdznnOc95zvcs73ne9x2wycnNK+bADLgPcB\u002FgPsB9gPsA9wHuA9wHuA9wH2gsfcAG\u002FGECTKAaBDgLE2ACTIAJMAEmwASYQH0RYCemvshzuUyACTCB5kiA68wEmAATYAJMwAoE2ImxAkRWwQSYABNgAkyACTCB2iTAupkAEzAlwE6MKQ8+YwJMgAkwASbABJgAE2ACTKCBE7DQiWngtWDzmAATYAJMgAkwASbABJgAE2g2BCp0YmzlNnBQ2KGFg4IDM+A+UJ0+wHm433Af4D7AfYD7APcB7gPcB6zeB8p1YoQDo7CzhY2NDPxhAkyACTABJlCXBLgsJsAEmAATYAIVEajAiZFXlI\u002FTmAATYAJMgAkwASbABBoWAbaGCTQbAuU6MfwEptn0Aa4oE2ACTIAJMAEmwASYABNoVATKdWKqVQvOxASYABNgAg2egCogANf6928y4frTTzd45mwgE2ACTIAJWJcAOzHW5cnamEC1CHAmJlCXBIpu3EDBb781mVB0\u002FXpd4uOymAATYAJMoAEQYCemATQCm8AEmAATYALVIsCZmAATYAJMoJkSYCemmTY8V5sJMAEmIAjIlErI77230QVht7CfAxNgAtUhwHmYQOMnwE5M429DrgETYAJMoNoEbJyd0eH48UYXbNq2rXadOSMTYAJMgAk0fgL14sQ0fmxcAybABJgAE2ACTIAJMAEmwATqiwA7MfVFnstlAlUnwDmYQJ0RyM3NRXp6Os6cOVMvQZQtbKizCnNBTIAJMAEm0KgI1NiJ+eWXX7Br1y7s2LGDAzPgPmBhHxBjRoydimYLkS7keGzx3GLtPqBWqyvqehDOw9lj8XC7+y3u1xyrlyDKFjYIWyo0tpLEOyfWQ7WxC66vc+fQABioNnaBaBPjZhPnIp7bqPn1UdHuov2N+wMfMwFLCdTYiTl16hSGDRuGMWPGcGAG3Acs7ANizIixU9FAFelCjscWzy3W7gMtWrSoqOvhjz\u002F+gGfbu3ByfwpOnkPrJ1DZwgZhS4XGVpKYe\u002Fw\u002FKC64W4kUJ9cVAdEWok2MyxPnrV9IRLuplzg0NAa1bI9od9H+xv2Bj5mApQRq7MQUFhbCycnJ0vJYjgkwASIgxowYO3RY7lekC7lyBTiBCVSTgI1NxVN\u002FUVERZCiGzM6xmiXUPJsoW9ggbKmJNrForkl+zmt9AqXbRJzLne+zfkGsscETEO0u2r\u002FBG8oGNkgCFV\u002FJ6tdkLp0JMAEmwASYABNgAkyACTABJlCGADsxZZBwBBNo7ATYfibABJgAE2ACTIAJNG0C7MQ07fbl2jEBJsAEmIClBFiOCTABJsAEGg0BdmIaTVOxoUyACTABJsAEmAATaHgE2CImUB8E6smJ0UCtUkFFQa2pj2pzmUyg+gQ0qnTEr5qOsYH+8PX1peAH\u002F6AwLNiWgou51ddb05yay6lIOpBUYUg5V\u002FGf1q2pDZy\u002FGRIozIc66wZUlYVb+c0QDleZCTABJsAEaotAHTsxGmQcWIGxfrToCwhAAAV\u002FOh41OxYXq+3M1BaayvQW4OrlqyioTIzTmxABNdI2hsE\u002FIASrf3SG30tzsHjhYgoLED7yAah2zsRY\u002FwAs+EpV93VWxWN28HTMmTenwjBzQjBWn6ob8zSXLyKj0Y3rqrGpjzrWR5nlU8lHygeT4f98KAIqC0GTMXPP5fJVcYpVCdj2mA6H9uWp7AZF73ehfMwXaPUsHB97FvLyRDneYgIF137AnVvmxQuzf0DOX+bTGm9sHu5e+YPXQY23ARu95XXqxFzcFoZR85PgOmk1diUkITkpAbuipqP7L+TYTInBxUILeGZfQvLnW7Bl6xbs2nsCV2voRZyIfgNRP1pQbmmRq4nYsmot4s6VTuDzpklAjZR3ghG2RY2AFQlIiFqMsJF+8BukDf7jZmN1XBK2v+aF1PlBCPv4Yt1iyFVDVeiF6Z8kIzm5vLAC\u002FlBBdUNnmtmdCukH6ImS2mwiVD8lIemMJU5aBmLfHovJ69PMK2pUsSlY4LsAKWVspjrOHYsZm9PLpNReRH2UWVFtsnDx7A14ha1H8tefVRi2T+mA1JVvNzJH5l20\u002Fuc3aNmjIgZl01oMTUSbMboQGA3nfpNg16qsXNVi3kObqSfRqqcluV6CU59wOA2YZ0bYF8oxn6HlYwNh24q8nN4z4OQzCy1cSbRnDFxCY6D9w9pj0GLwu3BsAH\u002F5+M53b+Dm6WtkYMlXxN04dgrGy4bcHxfiZur5EqG6Osr\u002FA9lfDsatfXtQbF+qUEpTHwzBzc8\u002FLptWSrRhnOYh98w+3LlZYk3u4cFQHf6jJEJ\u002F9NcW5HwRDDXfm9AT4X0dE6g7J+ZqLBavzYD\u002FwhisGOcNN6UCUCjh1jUIC7augP+11QiPqmQxkPMdIpdE4QQ80bWrJ2wvxGH5+\u002FtxtY6hScV1GIJX33oTgZ2lM940cQLqrxZj5lcumL51O2b6KIFCcmo2TqcnL77w9R+LOdvSoIYCHiNXIGahHy6uWoDoS40RSjq2z5uJ8K1mxmJuElZMm4M5n5hJK1NVNwSvTUDMlO5lUppOBNVxfQK2h3rVYZXqo0zLqpey9Dn4\u002Ft1c+I\u002FkAHqMWopovSOz\u002Fy\u002FLlNa7lD1k5H3ISl0pKzPLpo0nZPmnUHCdQjYg95iBVmO+Icfh\u002FsqyWil9C9QJk5F9aKEZfYGwa5uH\u002FNR+uHnoc+DgDNzeS7KZpUW9Ye8VCIVL6fi6P5cX093+08nINxR9CppTO1D408e4a4i7hvyzG1EsqyvGhoKBy8ko6voZWr84D04ORvHikNIK71uGVuPfg7K1iGjo4So0xycj74oFdt4zCS0nJIL\u002FxY8FrFikVghUcWquvg0ZB+KR5joKYwcoyypR+iDsBS9kHEpGhfevf0nDefchCH3WF3\u002Fr44vA\u002FwnFiHvzcZUe3149tBbvvvuuUdiFNABpn7yLtYdM3RwRt0skUrrJN2M\u002F1r67HHHnCqTo7DOJiFopdC7FB598h6yfd+Hd\u002Fx7WOU1piHs\u002FCsmmqqV8vGlqBNKwaVUSvKYsRrC7tm4ZO6dh5hfOCF4fj11L\u002FZCx\u002FnVs+EmbphwUjvAB6YjcmITG+jZVxsfRSMrV1ke\u002FVe3djiSYftSnYrHk1bEYFTQKYbMjkWQ0HlI3hmD+7gxdBg0yDqzG9PGjSHYsphNPc6+aqb9agFH\u002FMXrmcS4GYUErkFKoU0OjOnL8AnzxOcnNjodKHy32QjY0GsLFUv8UiwWTRFlh5GCmQC3lT8VqslPYqg8zPyX7MmMxM2g1UoUOfRBxM2NBqfoYw\u002F7ix9MxalIk0jSAqOMGymip3Qk3hRpjFmFY8Gka0j+diVGrSBElZ9DxzJ2pSFpFTrKwd9ICxJ4qeTSmL5NE6VuxLhJoUF\u002FhyCwYdAMpJ640KLtqw5jiGzOQnSgC3YXf2gO3L9B9u79tgJP+iUyrl+Ac+A1c\u002FplOTz+Oo83T80C39gymyDvPQ8vgk9r04Bgou5VaHben\u002FKOOa9MnJqKlTzhajk9H66e0Khx9VtHTmJe0J4btSyQTCDlawq5vOtoMo\u002FQes+DUbxZMtZvKuYyPltKVo9LReuB0ya42w7ag9cSTaO17v0E74AvnMelo8\u002FehRnE1P7T3GASZKhF5RTpdfyWj0M4XNkhGgd4fvpuMwqyBkD+Sh+wv+uDGd6We3Bx+DqqD2ndpxatdt78YDtWmPlBtn0FtcxvSFHF9C26IOKNwM\u002F0Ubm4djJvndGVLOyojnsr48Tad5eHu7XMoTB6Emx8F40bqeaPXq3Rp3w7DrU2DkZWwD3dLPDHKK75CfzBu6+sBre6slJInH3mpkw22510gG7eT3ZuG48bhg1om1bX7p4XI+oh0GdmtTngO+TlAYQrFb1qIkplH2ErhzkHc+Kgf1VPwTUbOjmUwXCroqVN2QrCWK+m8+RM5n5TF6MuHTMCqBOrMicm8TO5Jzx7wKsd8N3cP4NeLKHMzyFhe6QjbP9Lwvf4dMht3PDV+BLrTRaGDz0t4dcarUgh+zBHZjs7oACD\u002FTjay79CB0VfE3db6KSWx2d8hakMyHIdNRmBnW+T+GIXlW06g5aBQ0hmKpzuewUefnUR2tn645uN2djZyi0pU8FETJfDTfsSr\u002FDB2pJuhgm4vRCLpk8UIeNAFbr1DMLafmvqGPlkJ\u002F9FBUB5IQGlHQC\u002FRsPf+CBmXju17VSVmFqYhehMQ9GzJCNakLEHwm8nweGk5NkSuQvjjGVjxfAhiLmuzaW5mQKUbLuJV0rFb7RGybAPJLsZYRGPslBiUdhKUD3eBcm8y0qD9pCfGIu1qPPanaM9xJhkJ8i7o4+8Hr282I9ZoYZGeFIssH194nYtEyKxUeM8WZYXDK3EmQqSnvD0wMVLEUVgXhu4389DOtR1drTVQZaqg0RUh7Qop7rpJjBStPrQA07e5YNoyyq8ApDqSmKV2d6c7sRKLVSr4zVtFLOZgiGoTFmw6iYybpEiUkqtCylpy3LrP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pYuEwFLb3JCP\u002F0EGIuUdI552cheydywznIk4b7OHg4Y3C4++isO1g7VOXhwbB5upm3L1yP+SP2Etihadm4PrmhcjJB+za0hOdB71RfPsP5MOKdksl0aaIgvGX6tPy6Rko+mYQbphxZOwemQB51irk\u002FCY4ioy3of6iB67v+hz6+otYywJLMQHLCNhYJmYtKSXdIV2B+MQExG9djcUroiH+X0zCmpmY\u002Ft5qzPY6iQUv08KGxr\u002FZEh8JROiTBdi\u002FZA7mvzsfc5YkwvbZFzG4DXD122RcKbiKxPffwBtviBCFE6TEse+LCO18CVsiKM\u002F8OXh3d1t070oJpb6Oj4UibIgjkjdEIpnWMh2GvIKXOp3BlncpH+Wd834auvY3k7GUHj5tggS6+sH\u002FvjTEfJpepnLpm6Zjzpell2gqxH+cAOWzQfDTX+nK5Kz9CI0qHemXanL5cEHAOF\u002FkOY5FyKCyLxC40aJ+9WNJCBtMfIb7wW98DFzCozHbp7SsAj5vRiLg8gKM8PPHqEB\u002FjFiejbHr58BfaY6DF\u002Fz+kYW0q\u002F6Gpy5uA4ZA881J9PApcWFETsWAINKbDjU5Wd5yEUOhXzhW90vBNH9dWRuB2VP8oUAKdu1UQbVvJvx9faWbKCGS8+CFsGWzodgSAF\u002FK4z8sDCd7BsC0JNILJXzmrsbMFtsxfX4CVIUizjhYYreWRYgmEqMG+yNguD9GrNQg6IWypRlrNn9sTV3mS6hWrOM9cG1rlPO+DmhndNpcDuVdL9FdaG1o7TsM+P0t3IpbDqnbXH4Dt48lAw+sQpvJ6Wg3dhUcWqQh92AwJCfgpzegPvUH5D0oPYzSX1gGWxU5Pnp4lD\u002F7OOXvRM4R5XeZvAcONskoyNMLWGO\u002FGncv58HOh+oQGmNYtJfVTHKZtyFzoMX0TzvKJlstpj0Unbqh+K43OTElSh09iO3da5Df37skUjqyl56eFGfnQf\u002FqlxR9XzicfLuj4At3SH+dbNNwFHSIgbJve4CcsPwsoPjUYNzQPZG7cUrKRRtPOHi1pydlA2HXi2QpRnwd+22AAsuQ\u002FX99oPo\u002Fd+T+FQh7H\u002FG+qD2ch35Gjuks3I6ktCgvZB\u002FPg93T78LJRuQ0DXaPPAebmz+UPHWxGQi7DgdRaDMM9rpHbvJuC+HgehC5UT2gIn23fwIUTz4Lu7\u002FiYD2774djrzEokp4+zoDayEy56yQ4DxxGjswLuGlwVnQCDgPh\u002FPQEFCf1wHXBIrIH8jQz4Dj8WeKjk+EdE7AyATNDycolmFOnUMKF7iD40YLETanQSsg9EGBwZGYi\u002FpI22nTraPhNTMRbEVi8+C2E+mivlh2GvYn33nvPKISil5TZEV2ffxOL31uMiAgK\u002F\u002FMURoS+h9DHpET0Cik57jjgFUREhMFX3HK2cUZ3Kd87eGv2Yix+KxS+fw\u002FFe\u002F8egg7arLxtNgS8EPJaAPK2zMSCMr\u002FpykPpv353cdtMLPnJG9Nf8q57QoUaXEyJwYJQcgACQhAS7Ae\u002F56dj9Ze00JdWT5WZ5IMFyQugf6ih6LcACZ+EQb\u002FEdhsXjeS39alKeM+IRsKRJOyOTUBy0nbMHCAGj5kyFB4IWrILSYm7ER2TgKS4FQjupjQjqI3ymrILybEl5eK+YEQnJ2BmT226YavJhiq3u\u002FYH\u002FdB\u002FhF3bkZREZW3dLZUVID0RE3VLRnJySYge56bN5B6AFXEUn5CAhARyUkZOR\u002FTmYGhTRT4dEzFPrYhH\u002FEJ\u002FuMgBn7eTYfxKnEV2CxbvxROv3YiNo\u002FLWhCHglWgDV8HYYJfWOqkcfZxJmVWl5Q0AABAASURBVJXo0mWv410XTF\u002F7BoK970P3v4ch8nUfKOrYgvouTl36tbSoPriZuAXGLyQX\u002FhiCG7Tovf5pCG6J3zhsDUbORb3lfyDv8HCoNrjj5pckt8ELNxJov64HbtHCVUgVpNJ5pDtu7Kb8JJcVNxk3o+j8oEitKLyBG0Z68FMwLYj1zpPRMf5Abnwf7et1utfnRL1umNFvY9cSuH4Q1v9Bv2k9HHw+I8cwGi11i3optVM4XKZeQptu0pnJpujOVaB1GBzuM4mGQ4\u002F3IF7JajXmAFqRk+ji76vto\u002FdMknS1I336YKy3iJwl6H7Qb9Bo44mWo46j3T+PwvlFcvhenAdlC11qi95opU8bl452EzegpasurfTO4Vm0oXLb9NY+dRHJymdI35gxKIlpCaV\u002FItpNPg7nF06iXSixEPqsbLeim5ZPO92rYI5PJcLlqfuFSVB4vUvs9qD1A9TmGEg2r4J+Jrft+BLaTKS2ePEAWv7zElxGTYKTnoWUmzdMwLoE6seJKa8Ocg+dI5OOJdPKc2TKy1xb8bawVZjRLf3OxhZoWATNGMpR1iCg8JmN1a+4IOGNYMykJzKaQq1Wr4mRWD1au9SFJgNJS8di7FoV\u002FJcs0f7IXCtWR9t0bJjgh7FvbMJFj4lY8UkSkuKjMbMfcGhZCPwHz0YSauejcFSUUZwnGMlLRcsVUDrCah\u002Fpf9cMGFsOawWU+pskaIAfYqEwN7dUx1Rr6qpG+Zrsm1Bl3SgJ8q4Y++93sCTsCbjmGcWTTHZ+NQqotyx5KM6\u002FheLSr9ZY055rydq\u002FQlWOzoIrydqnN+WkF1K6sXOkFbsfMhkdFVv10QwpNPNt9S4U96DWftBvpkQLo64h95d9hh\u002F0m8tk26Il6CpuLqlsXFEyNOdg+lTHWMrGHooSb8M4BeKX\u002FuWmmUpaeEZltSivsFIqamJ3KVWWnsrtW0L6PbKlGViOCVSTgE0189VeNrmHzpHJROofxg8ya6\u002FIKmtO24V3I+JwpkMP9OpQ5dycoZES8KCnEPFL\u002FJC5KgR+w0IwZ2kkYg+Qo7AvBqtnh8HffxTmfOuK6Rtj6O68su5rqfSC34zVEK9rRr8dDJ\u002F7FFC4eCGA4nYlxCN6VhB6UBxq\u002FZOK1UH+WHDAC0P66Ry8WikzHbEfX0TQSD\u002FtXdRaKYOVVkzgHvTo1QYXY95EwPOhFoUFh+zg0+uBitU2mNS3cPP\u002F+uH2ydo0yNq630XrfybCvtVtFPy+xdrKy+ize3wgbO8m425qmaT6jbi8GfnZL0H\u002Fg\u002F6aGpP\u002F82YUOIeVeapTU721nb+x2l3bXFh\u002F0yDQ8JwYwVU4Miu2189CUJRfWej6NF59\u002FS0sDh8C9mEqg9W00l0GzMR24RD8yxe4kICYtWuwZmMsUnIfwMQl25EUu6LC16RqjYZrMKITorFgpDdcFGZKUbjA6+npWE1PZxb4oJY\u002FPTAxMga7E6MRXOo1DqsWXOiBses+xfTeVtXKyqpIoPuUKOr3UYj\u002FxMLw+TasGNKmiqWwuOUEPsadw7Nwe1fJq2eW5626ZPH5Zbj99Vu4W\u002FWstZqjsH0YlOPnQWmlVY7MayFajnwJDrVqtfWVN1a7LSLBQs2egJWGdzPjaOsI51aOlj+GbmZ4mnx1JYcgDIs37sIu3Z8M3v7+bAT7eEAhr6faV6XcqshWqzoKKF1coDTnTMGKH7mCylGitosBfyoloGjVBi5tLQxOdpXqY4GaEDgFTfrn0FyriQ7L8xZcpLLK\u002FaeZluuxtqR4pcne0leuLCjctkV7WPeVMAsKtYJIY7XbClVnFc2AADsx1WtkzsUEmAATYAJMgAkwASbABJhAPRFgJ6aewHOxTKB5EuBaMwEmwASYABNgAkyg5gTYiak5Q9bABJgAE2ACTKB2CbB2JsAEmAATMCHATowJDj5hAkyACTABJsAEmAATaCoEuB5Nl0CNnRi5XI6cnJymS4hrxgRqgYAYM2LsVKRapAu5imQ4jQlUh0BRUVGF2WxsbFAMGYrzcyuUq81EUbawQdhSk3Jkto3t70nVpLaNI2\u002FpNhHnhdmXG4fxbKVVCYh2F+1vVaWsrNkQqLET061bN+zduxc7duzgUIYBM+F+Yb4PiDEjxk5FM41IF3LM0DxD5lJ9Lnfu3Kmo6+H+++\u002FH+SwH5Fw6jJzz++onUNnCBmFLhcZWkujY5zXwIqkSSHWYLNpCtIlxkeL85seDcX2dO4dmxkC0u2h\u002F4\u002F7Ax0zAUgI1dmIefvhhjBo1CmPGjOHADLgPWNgHxJgRY6eigSrShVyzHFsWcmQ21Zt3lUplRV0Pjo6O6NI3ABkOT+APRd96CaJsYYOwpUJjK0ls0WsKXCadRbuplzg0AAaiLUSbGDebOBfx3EbNr4+Kdhftb9wf+JgJWEqgxk6MpQWxHBNgAkyACTQeAsJ58PLyQteuXesliLKFDY2HWMOwlK1gAkyACTQXAuzENJeW5noyASbABJgAE2ACTIAJmCPAcY2QADsxjbDR2GQmwASYABNgAkyACTABJtCcCbAT0xBan21gAkyACTABJsAEmAATYAJMwGIC7MRYjIoFmQATaGgE2J6aEyjKzsbVPn0aXSjKyqp55VkDE2ACTIAJNFoC7MQ02qZjw5kAE2ACNSdQrFaj8M8\u002FG10Qdte89s1WA1ecCTABJtDoCbAT0+ibkCvABJgAE2ACTIAJMAEmUPsEuISGRICdmIbUGmwLE2ACTKAOCNi0aQPbBx5oMsGmXbs6oMZFMAEmwASYQEMiwE5MQ2qNSmzhZCbABJiANQi4xMej\u002FZEjTSa0+\u002FJLa2BhHUyACTABJtCICLAT04gai01lAkygWgQ4ExNgAkyACTABJtDECLAT08QalKvDBJgAE2ACTMA6BFgLE2ACTKDhEmAnpuG2DVvGBJgAE2ACTIAJMAEm0NgIsL11QqDGTkxGRgY4MAPuA9wHuA9wH+A+wH2A+wD3Ae4D3Afqqg\u002FU2Ilxc3MDhwbFgNuD+yT3Ae4D3Ae4D3Af4D7AfYD7QJPuAzV2YurkeREXwgSYABOodQJcABNgAkyACTABJtBYCLAT01haiu1kAkyACTABJtAQCbBNTIAJMIF6IMBOTD1A5yKZABNgAkyACTABJsAEmjcBrn3NCLATUzN+nJsJMAEmwASYABNgAkyACTCBOibATkwdA284xbElTIAJMAEmwASYABNgAkygcRJgJ6ZxthtbzQSYQH0R4HKZABNgAkyACTCBeifATky9NwEbwASYABNgAkyg6RPgGjIBJsAErEmAnRhr0mRdTIAJMAEmwASYABNgAkzAegRYUzkE2IkpBwxHMwEmwASYABNgAkyACTABJtAwCbAT0zDbpeFYxZYwASbABJgAE2ACTIAJMIEGRoCdmAbWIGwOE2ACTYMA14IJMAEmwASYABOoPQI1dmLunFgP1cYuuL7OvcGFa\u002F91hzVCXdZNsBRMLWlyISfk69I+Lqtu+rloV9G+3A\u002Fqhjf366bPmcdUo2njWllLcPs37\u002FZvDnN8Vfq4JWuLxiBTYycm9\u002Fh\u002F0GrUHrj882yDCW1fPgMRXP55hmw6Q8e\u002FmIQ2oadhLrR9+RcTuZL8QscZ0lX7dRQsBVNLOo+QE\u002FIuDYg922KdPiLaVbQv9wPr8OR+yRx5TDXvPsDt37zbvzlcA1qN2gNL1w2WrC0ag0yNnZjigruQKzs2mLoWFxcbbBHH+lBUVAQRCgsLpb04Lh2M0\u002FT5xF6v0PhYH2ftvWApmFqiV8gJeUtkWaZxERDtKtrXEquFnJC3RJZlmEBzJSDGiBgrltRfyAl5S2RZpnEQEO0p2tUSa4WckLdElmWYQEMhIPqs6LsNxZ66sKPGTkxdGGlpGXonQ+z1wdhREU6KPhQUFMA46OPF3jiPXo\u002FYCzv0e3HMoYQAHzEBJsAEmAATYAJMgAkwgboi0GScGL1zIfYi6B0R4ZTonZX8\u002FHxYEvTyIq9ej9ApgmgY\u002FV4cc2ACTIAJ1IAAZ2UCTIAJMAEmwASqQaBJODF6p0Ls9UE4H8IJ0TskGk0+RMjL0+Du3TyzQaQJGRH0+YQOoUuvV+wFZ\u002F1eHHNgAkyACTABJsAE6pIAl8UEmEBzJ9AknBjjRhTOhXA6hPMhHJH8\u002FAKd80KOS95d3KWQezcXItzJvQMRxLEIIk2EvLw8KY\u002FIK3QIXUKn0G1cFh8zASbABJgAE2ACTIAJMIFGQ6AJGdronRi9YyH2+iAcDuF4OLdphzbt70G7e91w732d0LHTA7jf4yG4P9gZHg954QHPLlIQxyJOpAkZISvyiLxCh9AldOr1i73oA\u002Fq9OObABJgAE2ACTIAJMAEmwASYQN0QaJxOTGEOLv6eU4aQcCqEsyGcjoKCwjLp1Y0QuoROoVuUYaIn51f89MsNlF\u002FaHZw7dQG3yxcwUdfET5pu9Qr\u002FQtrJSyjbK\u002FVVLkTmL7\u002Fgcr7+nPcNg4AGGb9lQtMwjClrhUYN\u002FHHYslBwt2z+KsSoT+zE0qgjUDWIuUqMlzT8Wv6AQuGfvyDtSkEValgLoqc+gmylY6VBasNaKN5qKtUnELMsCknXrKaxhooaSfvXsJb1mV1z5RIyGuzEV59k6qps7uPWIF0nTozq262I\u002FjarxF5pwlyF2LPVHEHfr8O4Fxci\u002FqZWpXAs9EE4GiIIp0ObWvOt0CV0iqAvR+yF5r9+vYjzvxzFgTRzjswdnDt6ECfOnkPan\u002FV5saWF2ok4bFy2HEspbIw70XAmr\u002FN7JJuWxp0XOE1D4XnEkr1Ll+1BummK1c5SFg3CkwNECEPMFaE2EzEv0\u002FnLO5EhTi0M+X\u002F8hnPnfkRi8iUzjkwhMn88hORfLuCX89kWarSumBiDou2lsHYnEk5kopqjr4xhgmFEcpnoxhFx5XPMDQnHZjPdr0FU4NavkO0cAtnOygPu\u002FFXG5PTd2jEfe7ZMEnA2Tjv2dovKZyJ+3TrEb\u002F4AMWfNyFoYlRETphtPg6DvE6J\u002FPDlgEVIs1CGJ5V3G+V8v4Pjhb806MoV\u002FnsRX36XjbPo53JYyNM5NmXH57XmoTAbmecRLc6C2HTfGHUO67rpXaY2rMLdm7FmHNbu3YuUnpytVW77AMURIc6nx\u002FGkUp0+j\u002FcSYzPLViJSG3v6qY4jefAwqYasUcpAasxwr6Tpm0nxSmpnNtfNI+v6S1eZgMyVUEpWJ2Lcn4l9bxdivRNTi5CykRIl+ug4J0rW0dEYNVGf3GNYha2KOmPZlwdSory+NikPK2SzLGOn7ui7\u002FmphEpP5uUUuUNrLuzht6H687EjUqyaZGuS3MnPfbYRz6LU8rXXgJMa\u002FPRsJ9zyKoi0IbV9XtEzOw\u002F\u002FMIBLQuySicCn0oLCyCcDxKUmt2JHQJnXr9Yq\u002FXeE+PAfB9sAVupx8t5cjc0Towf8nh6v0UfDva6rPU7V7wnv4Mxn1wCsqeffHE472gPLUK456ehpjf69YUs6VdPYH43XsQv+ojJOWaSmiOfISVIm33CaOLhalMTc9ceg7GXOTEAAAQAElEQVSHXxenmqqBnccT8O\u002FZnu4O\u002F1jKkSnUOjC\u002F3kFLrycx6GHnGpdVHQViDKbmelL7Ux\u002FoZof0yOkYtegY1NVR1pTydByNDV9uwiTPplSpkrqofqKxRWNo5fYjpRYDGiRtX6Udez+JpZgrghetwaL3VyPskZL8VT2yf+ApBDzuWtVsZeXt3dHfrwfuKfqrjCOjdWB+RY7TQ\u002FB76mG0LJu77mI69AR85poPDwVUaofpuGwL1ZF1mPjcRKw5oX8EpcIPuy9C+Xhfaey6536NiNFhls3dVZhb3YKWYkPECqyfVIPGhwt6j+gPL2XZaiu79EfAiOGGMOAB+7JCxjHWbH9jvdY6vvs7Dh3+HbpVDS7GvIbwg+4YGeAJi1Y153Zg7vrvcN1a9lRZjyuC18Rj2wQrTnxXEhG5Wcw3O7Ei9rSpRbQOif\u002F3WDwTthzRNB+Ja37M+vmYOHIUlibr+rpgqksT6fGbVyE8bBSGhKxDamUXKn1f1+WPWb8IM14cimdm78HFQlNTGsxZQ+\u002FjDQZUxYbUiRNjMKEwB0lLZyLGPQKrg9110SewZsw6pPy2BxFTZyP2T220+uc4Oh+H0WMmYsbaI1B9uw6j\u002Fx2HDJH85x4smPwhUsWxFHJw6dgvUBUUQzgYRUVFEI6HlGSFjdAldArdIpiqJCflsdKOjKkD09+9hWmWOjxLj5qD6PZzER89F8H+\u002FeHnNxjBczdh0wQN1rwZhXS9LTdPI3bRNOJNzKcuQuzPuomF0lPXjsOapJL0ceHrTF870GQiae1MjBujy3v6PGL\u002FTXm+p8z677XT1MYlOvXRhn3hEayNOW84BbIQH3vE6Fx7qD69k+6cUzlU1rh5O5GwdbZk85rvNUhZNZGOpyFadyc5I3amdL7x5\u002FLvyHiNCMcrAytYdKmPYWUIlffifCRU8qqF00O+pRyZQlMHpnsbyLXVqJetsnNfan\u002FRBwIxbeVU9Ej4BAdVZMqfcQinMVgynnRx\u002F47Tjjc6RQX9QyTjVgX9QxIo2aiORGHuVGIqxvayOKSp9WknYG4uMC5b2\u002FeOkVzJXIFK+l\u002FF\u002FfcEIl82mkuMdYXMpH6fCW3vEbYJm0tCeJy4myziaTycLjVfSRfOHCS8Mw5z9xo9haaqpsdMw0TDo58cXPz2NMp9hav9oyh+PbfcAAsWylQkkLTe9GnTtT2ISZJSDJvUTxZh7dI4nBQx9LR7NI2xlYnHsDFcjKtxEOOtpK2EUNng8sR4vDnykbIJ+hhazMSEC4bTUNG4lMSdHsQAP1NHxsSB8esOl\u002FocUMJI0T4+81BsLnhW7sQIFSXjkubmWSvwxbrBSJ35NuIN840rvP3EuO0P\u002F+C5mP98DqLjTsPwUV9Cys+mfcyQJg4smVt\u002F2IGIdcvx6U8iA92lp\u002Fl79L93ImnvIkymfjB6zDSsPFJBGSIbPBEwawr875VOTDZuA6fgzVnhhhDyRFuTdLMnjaH9yXD1EVow73TH4pWj4SGnCOmrQUbSOswQ1w5iF0HtlR5H16q1JwAx3\u002F7vEeC3LZhCbLXzCGUqd+6hNPpWuCaidKhpDl6mvw7Px0aj9sqgssPJsUiJonRhA8mnRoUh8gc6kL4V2Cul06aSfpa+Pw7paAsXF0C9\u002F2ukSnMg5aNvBs0tS7\u002FNgkfQEnzx1QEcPXQAB6ND4SWu8\u002FPeQ1IuCem+XlO2SelHD+3Dzjf7w\u002Fm3nZgxbw9UuvSKdv5LtLqPHojHhvGeUCUvp\u002FVjyVgRNwm0bTIOo8U653SOTp2+z29FQsx87VqG2k3q84Kr0doo\u002FjftFUGXsWa7Bt7Ha1a5usltUzfFiFJuIGXpBKzUTMWmN\u002FtCKaKkoIGKnJIl751G9zHPw7sVDYDkRRg782u4TFiM9f9djGkPHkPE8kRkXM+XcqAwn\u002FIYPWZUHcbaeTPw4fFiyYkRjkZRcZFW1gpboUvo1IeyKuVwNXJk9u07iBN\u002FAff0fAr16cAAx\u002FBpjBNCXu5vxFtrvcf4SBzdHkqTCJ3TQj0i9G380HsW8V6ND17thh8WTMDSb7WDVXMzEzFrPoJm+FxKX47Xu5zA3MmrkCYmKbEomTYRK1X9Mf+D1Vj\u002Fxt+R9dEibE7LhErXXFQC0j55G+FL9iBDnJgJbh1dkRG7p2TiOx+Hj392grKkowC\u002F78T0aeuQ9HseXLv1gsflDxGx8Rgy\u002FhRlKeATOh5e105j43tbcZH61FKarPP6vIgJjyrMlGhBlKgbPTWMpaeI3ae+Af\u002F2lecxdmQS9h1AMj2BcXrwcQyqZwemQstLjychLOL04610\u002FwjzQopR\u002FxDiCR+W0z9EolHI+CQMoyKz8I83qK\u002F8dwGCnb\u002FG9JeWIyVXCJWdCyCV\u002FToSXF7Esv+uxrJJ7vh20TIk\u002FKmCxsL+V2H\u002FhShTN5eI9qa+vFkxXipr\u002FfxAqD+ciMmfCGelG0Ko\u002FPUirAlF91t5aHcvXa2l\u002FDux8qN8jJhPdfpgBnr8NB8T156mCjnB7ylPJH0Uh3Q6037P41D8Dfg+qbsDqjqENXOmYeP32lSzWzGX\u002FfUDpN9VnN4KpCyCLGWhFJB11mwW00hXuHXMxK54WkDpEtLjdyJNSeNLdy52glPGnzoW+VnSuIp9Zz6SHLqhu2seLtJTgsmv7yx3DAsdFYccugbMxJrvM6EMnIVJloxL44t80lfY992vyHF8EL4NwYHRV7aAOu\u002FFr6k93oUsLgiyT\u002Fy14bvleomq7TuNxwS\u002FE\u002Fj0YKZF+VRH1iP81SiklCNt0dyqa2\u002F9nK25nokMunE498MsuPXxhCLrNGLnhRmuCeUUVW60+uByjP7HIOlVw4FjF1V6Q8igqIG3f5ZYq\u002FxHg2kb5sLH6Fp1kW5UjFuThQGzl9M1cxb8sz5CxJY0ZNyka2r74VjwSl+g03NYTPPJgiGuQJm553lgu37usWBNlHsMS196Gyn3jZfmrg9e7YWMD8ZiojR3Ec1cFU5GLUMshmPS390pAtDQdV3f3hXaK0mDnhJW1M\u002FO49DX1F89x2D5K\u002F3J4K9w6GddRpzGx+K1tXtHYzbV20V3OVY8MB6bDhzA0QMR8NPF6XNo9wq4DYvA\u002FEAn4ERcOa+oaSXLbOVO6D5pKV5\u002FlOyO+wwphbTfPRPP0I3Pk5p70V306fOJWDltAtbo7NT2+ShExKrh1aekzz8T8jo2X3OFd2cn3D6biKUvL4Kx04Wafhp4H69p9Wo7v01tF6DXn7HzbYSfC8SqtwebuXvWDiNnhyPIrxc8HDPpqUEivF7\u002FX0x7wp28eld4DQvHtOH2elVl9y7D8L8JCQj\u002FGwxOTHFxcVm5asYIXfogVIhjsTcNcnJkHodny0Lk3CmAnVtP9HuohalIXZ9d+R1nC93h0bHigjP2fIgE71lYNEzwbgu3LoGY\u002F0o3xH\u002F8NVS6rF5BMxDcy1VqD+9JbyDE7isknKLE73diza1nsXhuILzubQuXB\u002Fpi0tuh6EHXdUo1fLu\u002FsgtHI0fDzRBjetD9+dHoro7Dp0c0AOipyo7PkNHxOYzyLZFLi9uC9MK2CHp\u002FF\u002FWjcCyKjsX8\u002FiXpUA7G7LkUcT4Kk19eh9TWdD61L8zOj0bZzB9exyF6arjmbFv4L9mM+b40kZoXLBPr9FBf9HazRf6dOyhs6QHfx+6BvIxU3Ueozx1DUtIRCnFYOXUZTo54HkNcKrdD6h89\u002FoX5+v7RazQWrJiFJ9qoDZnL7R8GCXFAF7PNORg7Pxx+D1BfcXGHz5T\u002FxexH9iBSeqohZNoZzQWAVHbnGVgxpS88XETfHI43pw2HYTawsP9ZZJ\u002FQpX4esyf1ghuV5fJAf7y5ciUmPKCBhnqRUsRRyIyhvtV\u002FFs1P+p7lieBpo+Et+v+9vTBp5njY053INKqOon8ggm4l4pDe1zixB7tcRmOkzoeBy3Aspwv5m0+QsLnvrd8g29IHsm1PQvptzL5JtFheKDkywpnBjRL3yFx2bdwjeOH5R6COj4N08aUFT0xsJtyCnoPR8NKKltq6jV+DbQvDMf\u002F97dqxdvYrHPqzlJCFp2fFKzcJWfCasgmbDE\u002FiLchMF\u002Fl+PV1hl3cHOYXO8OzbA65yC\u002FLVhciZHZD91w2yT+mpS8pi4Nc9wGW6yy6CRW1j3kivzp5IP\u002Fe7LjETqdK4PYKEqNkI\u002F8QJIUGP6NIAl2FLaCEYDh9DjOmBJXOraQ79WX\u002FM\u002F2gF5s+KwLY14+Em7pofOaFPrNI+43w2BpCeRa8Nh9ufiYh4J85wbalUUUNt\u002Fz93YM688xi5IqLUDa5j+HhjDoLemYugLq50zXSHT2gEJvXI0VZVroBSqQDkzmhL84nSEYCYewpfxiLD3NMX02Y+D\u002FVmutmAytdEqsRPEE9z9OJg7dzl1iUQ8xdR\u002FvVR0gKeSoC6byiWhw6GX5e24tQoVGKvTrLCfnb2sORkeP29H7x8n4IfchC75xi0n2xki0vFo73RXU4xf8YhnJ5AjTYK4fGZlGD+63qvKyWcR\u002Fol2lXp2xZu91IGchAv\u002Fnkam9dR3+04Hhv0fXr7DHQvzELMJ4kQqw6SpK9Rn\u002F9ArFeyoHKdgk3vz8WbCyOxfQaNu8IjOESqSNh634bax61Xw1rTZFNrmkspbvfYU\u002FC5HYfNx3QD2STdE1066SN+R\u002FpZT3g\u002F6qSPkPZeXanzSEeWby7cMwDWCJaVeAe\u002FJh\u002FF2du2aOPijKKMH0v9RsYyLVaVakuDmIZndm7FWi+dOw8kL4PxpDJu1TEgOwd5uqwe7mIi0Z3AiSbhHIiJKeM3WkTpJyd9sqMnuj+gP7Fw3+Ep+D8KJNHTGNW1PYhOyEH35wPR3ZA9EyfTRN\u002FpBR+S00Y7oXs3T+2hbqsc\u002FAbefBxQq3PgHfqqyd0xnYhlu\u002FM7sYYWXC7Pv1MlB4ZuqUGVdgTHM4rR0qUV7G5fQJLZH\u002FtbZoY1pW5fPoFvv9+Dje+sh2rsduya1ZeW5pWXIPqHV1dPE1klOavGF8Py+oeJ9iuncFL9CLqbNJm2DdN\u002F1S\u002FYjOcCQCr7sV5QGivy7AZ9v7C0\u002F1lin6SrWzd4GZfV\u002FhH4Pe4OWnJoY39ehTlJvTD7X31RYlOpGwVKZyjV2cgWOeS9MCII2LVHe9VL2bMHfYKGw0WkVRboCYzss+cA1S9aSbsWQKeBQJ9XUTxwOYpHbAPcntCm6bfl7N2e\u002FDtdsI8gZj9dlPd\u002FhARqhxcCupUjXRJdMr4UJWOtsCTd8qNEbFxP88zj4Sh5ldiy3IWqNBz4IRNFzm3QRpGNs0e\u002FNftjf8u0WVEq7zZkX08HjP8qnNINcB8MdHsReHBYtQsT85dbB30vuYH074\u002Fh0I4PEHG4M5Z\u002FEYngjlVQXencWo4uz+7oLhbYIrlLN0hjrmS1J2ItCL0w89Nd+OKLNZgmXmcODMc0woOfT4GuHBbkBxps+7fvBb\u002FHs\u002FHp9mMQa3RDZaSbh4\u002FA22TJooCYQw0ypQ6kuef3LfiX0cJ+9NzPkCHNI79XuiZK\u002F+mEpN8wTwn9os2kBbw4AYRjrD0qta2GIBumXwAAEABJREFUvaU0IG3\u002FZ8jAIxjxd1fAsT\u002F+4UcSiXu0N03oUPpeU2kdVztXehLSC959KNDTjeviTYoK1iiawnzK7gRnJe2q+M2T5iqajx1oPhaNJOZ34UgJPe37wk9cizKzcF2ci2Dc5x\u002FpDanPkxPlItIouHSg+tHe2t8G28etXdFa0FdnToyi82gsf38MLs5\u002FDRsN7yGaq5EL3O7NROZV0zRNbsWzp0wmkzLIZDLIZNqAoiJYI8hkWn0ymcxQhnRg2AgH5jCO\u002F1mIe3oOxD8GDDD82D\u002Fpl2xI48ggW4cHjr3Q+1G6a5CcU7bQa6eRlHxemnzFwHQLXIqdO7aVhM\u002F34eiH4k5E2azGMe3EoBaTkHEk3YVRiwnDJK6yk7YICOoP\u002FLwTS5bT3Sd5fwQPaWuUyRUencXpaaSdF3ttyKSytUe67dkd2KJ7NSf1s89Q7R\u002F1PTAY\u002Fl1o\u002FRj7vmU\u002FopWKL5QcmKR0NcQrZP8Y4AfDj\u002F2\u002Fy4SYiiWxetpo30tfgkWhnZC051tk6+3QTeraCV8Xqcqki5L2WPSPjGs3tCf6bW4OVOqKx6Re1LCXnGq6YOgf7+kSRBu6GRZsukjdTir7zz91Z7pdrhr6kq3X\u002FwBJl\u002F5CqysKGqqneAVEnBeexsoFh+EdXjXn2CtgNDzi45B07Qh2J\u002FXHiP4mSw2h2XzIobuT+tfFOvRE8f9koHjUHhQ\u002FtQTo9QrgNZIWDO3N5y0d2344gmlhkfbJMiz55DTgNwYBFmYtrap6533h79+W7jhHYYW5+agcpdLF\u002FegF3HZ8EL6DnsI\u002F\u002FHrofuyfWv9\u002Frvw6PWvT6EZR5+dQPCkdxWEXUBy0G8VDIlFMceVUq+LowvM4dPA2fPp46uQeQfAsehq27F\u002Fwv7YHu8\u002Fpoi3eVTa3Wqyo6oKqE9gVFYVPfy65IJjMM5VorMv2r8SUsslyL7yweAWCL83H9I2npWupJCTNczR\u002FGn7TJMVKN9a0R2W30tzT91VsM74G74rH0UNz4YPK10TSPFl6jr5GNsAV9LCnbIHGMdWw1zg7Ck8gYb9YY9D8OGoQnhwwFHOTSIKeWHx1TMzUvTCA5h7xSli8uFfl0hch1J\u002FfpDCig3h91RW+j5fjHNBY+GrPJUDeG72l6z\u002FptfSrTsRXwo6O3dDFBbCXU0ZaLxguP7nnkfYbxTk7wZ529fVt0H28vqBUodw6c2IkmzqNxuoId8RPe62ChaEnng50Rey6KKTdlHIBN49gydojuhNzuxxcOvYLbhTJDA6Mjcx6VRO6ZLIS3aYW3KEnMIcNDswA6RUyOVwfGyA5Mjd\u002FOYT6c2TaImjWVGQsJcfxhJgstJZrruzB3MnTsPmSHcTNDa\u002FhgVDGfYR4\u002FaRLd29iwgZh9EYjb0GbtcxW4Tsc\u002Fr9uxcq9mbqFpQYXt76H6FLrTlw7jZTfxERXRoUhQnr1RpmJlG8zoQwIhJ+jIUk68BkSSNN5JqLfnI2NCUcQu3YaIuKMdNKEtzFiKzI8p2LD2+QQnY9CRMwlKa9q72wMeXocNuref5UiK9rQBWrSyiXwb30ea16dDWnyrUieXFXxBMbgwOheIXN6yFfryFz+DnsbgCMjquAR\u002FCqCfl+HNUd07O7tBd+Oifg0PkskA+IPcMR9Zbgoew0cjJZx75eMWc0lRP8rCBFJaq28pVu6QzfCP53uyB+BWufZq3+Owpo9rhg5XL9gM1Um+qZb\u002FDpqN52twraV6yCuTaCPwtL+R7KVfRW+f4efsEe\u002FyBZlLZuAiVu04yBt7dtI8p6FmVV4tVAqUzgQ\u002FY9h89yPcHz4cPjIpVjdJgcXy\u002Fthv8xWJ0M7OV1mRRCOTXosZAdnQrb1CeDCbkq05KuAX2AglFeOIeWKE4IC+0NhSbbyZIjT6KcDEL5X12fKkzPEK+H\u002F5gpM65KFhHnTsNLw17cMAmUOTC\u002FuPeAquDk9SAuiHuTIXEby1\u002FXsyBQVGGwufnAo4Hy\u002F9rwoHzgXB9nJD7XnVdnmXkL8O28i\u002FsFXMaFXqYzK\u002Fpg21R2xH2yFyc2ZSn5wLbRUNrcKGYsDOfMbxwZgyOw9MCwIy8vs4oL8E\u002FRkfd5MmosTpdfhViaSsN9T8KZdRd8G3\u002F7CeLk7gldGwGPvNEzXXWvEk4gR\u002Fpewec0ew78y0Py2FUtiMkUObbCh8VyYp7tmAtI8dmIHIg03eHOQsmgUnpyXSPOwZ6VrImmejHsf0b9ptPo1mYhfsxWZI4aj9HVUK2C0leblSuwV4uX1s5+PYD9dCrwC52JRRIQujIe3HEj6+gjVUQG\u002Fl6fCS34eG0NGYcaynUhI2Imlr47C5NgsuPjPQLDR9K8+dwxJSXR9j1qEGWPCEH2lLfzm\u002Fktbj9NREH9AKCJRdz0QdhmFDLIlKSkRMWvnY9xzi5AEd4TMD4UX+mJEIN1EoSfpM5bRDaWkOKycSul0HfILGAAXVONjPA6Mj8Vrl7MDMGRsFNJIf0WaG0Ufr6gC2rR63VpvpW9hNZS+c7F9oTtiXp1f7o\u002F73J7\u002FD5b3PILpzw7FkFHUGf7nMHzGiWfQ5RSi+2F\u002FVKpMcmJsbGwgl8vLEa56tNAldMpkWv3GGlQ\u002FHC3lwOhTdY6Muz1U5Mh8c0H\u002FYpY+vY725DhuiH4R2esmYOAgYvmPQRgYFgeXGduwQf9eekdyLt+6F5+GCN7jMGToZOx+OALrQz0rN9KxL2avGY+8D8dh4NOjyFEIwkpNoMmkJJRU9sN+IQN5L4wIcqVDV4wK6EX7Ut9HZ2DVrL5wyTqG6EXzsfKgM\u002FwGuxuE0qPm04TnipA3RqP74Dekd\u002FjTNy5CNN39Uan+pDthKmTc0hjkKz1Q9sX892nyvXmMJlya8PROtZmMdy\u002FQxKt\u002FAqNzYPRikiPTrQ3yyZFJ+OGGPrr+9vJHEPbaE0j+z\u002FtIUQszPDFpaTgUW0fhSVqYDnlmGtIeHU4Tv0ij4BmK9RHdsftl6h9jqH88Nw2Hei7B4hF0UaBky78K+Ly5BpNy1yPgH9QXnx6EIe+cg\u002F8H\u002Fyn\u002F9RjRNxf3QtLMAAx8dhSGPBOGQ0+Mh7++UAv7n168wj1dzGevGYPslUE074zDM8+8gLW5oVj1ingv5Bhi6YKrSpiNIQMG0d3GQZhovCipUDFdxAOHI+NsTtl+XdEP+53uAZw7aTVnfqf9h4obHoRs93jgxH+Bqz9RWhV++9drOEZ1pCwdn8MIM8OLUiz+am5l4ro6B5mqLIvzQFrwiRsDlxA787WSBZc5DXd\u002FxTeGJzA9tA6MXk5yZB6GSz45Mok\u002FVr6Q1uez9r7lfQaNsrTN0m+VZN\u002FMg2xjZ8jig4GMY4b0ig7S14+T+tOT1K8GvrAMP\u002FR6B9sjBptdWLkMm4FJiELEJ9qbM0JvZT\u002FsFzKVzq2SkIUbDc2j13KgzsyygD3NLR9EIKjLdSStX4SIrWlw7j8VG2b1h6Ki4hpD++vtF9eJLUvgsXMm5iaK8UDz3Kw1mKCJwuihAXjm2QAEfKDByOeNrqePj8a01jswjtpcmkekeWw4MhcG0Tw3Ds88HYQl6jHY8OZg6UZjpWsiMU+u6IVD04ZSfpor\u002FzERH7f+Fza93rdizlIdLLCX5MrrZyl74sjRegQjxg+Gn19\u002FXRiPkf0p05HPtDdHaR2yaUcEgnvb4+TudYhYtA7xp+zhN2UNts\u002FtK9WRpKVvRuIqzJ0\u002FHys3H8HZ9oPx+urNWDS4rTYt7VtcvOaJAb5O0nnpTVrMfMq7CGtifwB6jsaijzZgUhetVPdXIrEo0BPX964imVWIveICv1mbSLd5XdpcFWyNx4HxMWhcZNL4uEZzZEXLjcbUxyvAUN9JdeLEuAVHYlOwq6GuSt+5+OLTCN2P4WihKD0yNSQDcif4vLIJBw99gfiP4rF\u002F+1z4B80t\u002F\u002FUml2FY9vXXeOMJmeTEyOU2VndihE6ZTKtfJpMZjHXp+Sj6eA\u002FEgIdaGOJKDsiR8R6E\u002Fr17oM9DdOelJKFOjxQd++P1yHiIPzu4X\u002Fx5wy8j8bqfq8nkpnxiKjZ9uQ\u002Fx0ZGI\u002F2oftr3WHy5yrZk+cw9gvq\u002F2WLt1RfCHJXGKBwKxfNcBHN21HfFfxmNV6HBMM0oXecr9YT\u002F1BfHnFvX6vUK30SP0bYb\u002F2yHK1j5SF1oAjxFL8MWBfTi47wCO7lqC19\u002FeRPJaW7wm6fJKk5YT\u002FBeSTYciEULrQK\u002FxQm4fOTZlL52ifx4lOe175tq6GV6lE5PvAdLz6Vz4tdbaYG7r8NBj6NX7cfyjlAOjl3Xq8hSGej+G3j3b6KPqdC\u002FqaDIG+8\u002FFfqqTj1JnRqfh2jak9tv\u002F5SZMC5yKTUavE7r0n4Ft1C\u002FiP6T+QTKbXulluPCINtK3n1ablqFpnDZFLGQDFm7DwQOxiJf6zBIEP6K\u002FiPTF\u002FNJzAWUTfXMb9dv9H2\u002FH\u002Fi+3Yf5gV4ot+VbW\u002Fyq2z7RM5SOjicM+7P8oEru+iMfOhcPhIY0DIUf94FBJ0PIU8XPhU2IOQAuKTaXqobmlgvrR0RhptI6RslTyw\u002F7ioC8A90GSqMmm45MoHr4JEE8ATBJMT0TdS8aPJyZtJ\u002Fv1f5WQ7k7OF\u002FWhRYTIZSJbalyKdDeax\u002FXjREH95yDl3Ta+dIVIslReE71iwfcp2XCAxuUDZcci5dZ+HR5En56PwXdQD1MHRpsKOHlh8ODH0OexHmYX+3qxWt23ehBw\u002FZu2iCvJQMoi4LsVQM5f2jiHCiYMrQS0TIkHsRTz4MHP12B+4CNQSn1OCPU1HRPkCIbQ3LpJfwOKRFyGLaG5Pdy0D1I8SrVDhXOriax2\u002FBrmQKHLuK+Qsz+fxuPR6PHwktKMN2bytqfrz7p4iP4irkHbFo5Gd6VxHjPHDb39xRg3mh8h9etdtCDWLrahcEfQkl04+lUsdu2kNcz7oQiYEomjurEm5sHg9+maTO2unUcAMY8t2k7Xto\u002FF3LMPXywx4mRuTWQ6DULZaypdww\u002Fg4Mex2H\u002FI9Bou+pm+HOg+Ylwa5ujK7KU85fUzoefooTUIMnk9VQG\u002FCNGvjeKpH0xbvk3bD6jeR7\u002FahkXB1NdJt\u002FQVTEW8IdA8vG4ugh7VXx80SPv5vNm3NPR9XYwhKRyIx7blU+HX0WiOkdMTndcisZ\u002FWD\u002FtprXNUlD9CfxPUTL817vOSgbQxHifG48D4GJ4Iiaa6f0VrhlJvk5CGkm9D7+MlljboozpxYqpPQAGFuU4gHsPK7Q1qZTKZ5LzIZDLY0FMYEeS18CRG6JXJSsqC+MjvwYMV\u002Fh8YOVw93KEfhiJLQw4KpRMU1TXQkdqrunmrlI\u002FKMdcvqqTD2sIt8KDHPZBXoNbJ3d38gqyCPA0tqUb9w6QyFrbhtThMHjQf8fQUTEH9S6hQH\u002FkayR2fgHdHcWYUKL3afddIjXToSOOgosaUhCzdZEH8zyM\u002FS3\u002FQb6y2bRcUB32J4lf+QvELSSgevV\u002F7u4sxXwNdX0Bxv4XaOIpHi3uMc1Z43BgSKx0vTu548F6rNVK1kBQ\u002F8zFwX7+SvHLqgV5BKN1nczkAAAc0SURBVBa\u002FXRrwXkk8H1WZQGNo\u002F0orRf1BQV2iUjljATNzjypuGp6ctwfqQv28mYOkr7+F25O94GacVxzXZB6sjr2izDoJKijuG42Zz\u002FeqYWkKSH8dDvX\u002FaRJ9vJ4xNnAnpiydjLjZeGZqFLKH9Yd3qWSZTCY5McKBsbW13sVN6BI69U4M+MMEmEDdEGgfiNmva7BxdADGhS9CRPg4BLyTiZClofCqGwtqXsr5OHz8ayBG9q\u002FqasaoaPuWgFtf4P6nAKXRsqVdN22ciLd1MMrAh3VCwMkVxc9\u002Fpf1R\u002F7ijKJ52DcUjtkL6K3Ie\u002FpCcTuFgduhZJ+ZwIbVOoF4KcAmYhTcLoxDwzETMeGcRZowNQsS1l7Bsgme92FM\u002FhbrCb8pU+Hesn9K51IZJoNE5MW5D5mHTtn34YlZfKIipTCajLQxPYmQymcGR6ZD+Gdqe3oVWJ3fA6cQ2OKRugeL7aNgei4L82w9hk\u002FJ\u002FUhDHIk6kCRkhK\u002FKIvEKHsQMjk8mkskAfmUxGW\u002F4yASZQmwSkVwi\u002F+BirXhmOEa9EYv++NQjuVJslWll3xzFYv2MKxA9drayZ1TUUAuJH\u002Fff0BuhOtsEk8Zsm4VyKYN\u002FKEM0HTKDKBOTuCFiyC\u002Fu3rcDrAcPx+n+\u002FwMHVo6F91bXK2jgDE6gHArVTZKNzYkCPWl1aC\u002FfFPBCZTGZwYmxtbWFnZwuFwg729vZwsHeQgqODI0Ro4dgCIohjEfTpQlbkEXmFDmMnBvxhAkyg7gmIcf9AL3g\u002F4ASFvO6Lr1GJwnbxz+1qpIQzMwEm0NwJKFq3hUevXvCoYA3U3Blx\u002FZsXAZumUF2ZTCZVQyaTSU9JZDKZiSMjHBHhlIhgb6+Ag4O92SDShIwIIo8Ixg6MTKbVD\u002FrIZDLa8rcxEGAbmQATYAJMgAkwASbABJoWAZumUh2ZTOtUyGQyyZERv18RQTghwhkRwc7Ojp7MVB6ErAgir9Ahgkym1St4yWQysePABJgAE2jKBLhuTIAJMAEmwAQaLIEm48QIwjKZ1rmQyWSSIyOTyaQnMsIJEUE4JfognBTjoI8XeyGrDzJZiS7QRyaT0Za\u002FTIAJMAEmwASYABMwR4DjmAATqAsCTcqJEcBkshInQyaTlXFmSjspemdF7I3TZLKSvEKvCDKZTOw4MAEmwASYABNgAkyACTABJmBNAlXUVWMnRmbrgEL1lSoWW7viMplMcl70pchk2nOZTLsXDou5IJNp02Uy7b50fv15be4FS8HUkjKEnJC3RJZlGhcB0a6ifS2xWsgJeUtkWYYJNFcCYoyIsWJJ\u002FYWckLdElmUaBwHRnqJdLbFWyAl5S2RZhgk0FAKiz4q+21DsqQs7auzEOPZ5Dbd2DYfq\u002F7o0uJD1YVdYI9Rl3QRLwdSSxhdyQr4u7WvCZTWo\u002FivaVbQv94OGN6\u002FwGGicbcJjqnG2m7XGG7d\u002F825\u002Fa\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\u002F\u002FKR1z6wAAAAZJREFUAwCThgHT+u7wOQAAAABJRU5ErkJggg==",[54,1806,1807,1808,1811],{},"Możesz również włączyć ",[224,1809,1810],{},"powiadomienia e-mail"," o nowych stronach spełniających kryteria zapisanego wyszukiwania.",[16,1813,1814,1815,1817],{},"Nowe ",[224,1816,1352],{}," pozwalają Ci zapisać całe konfiguracje filtrów, wracać do sprawdzonych ustawień i automatycznie śledzić nowe wyniki.",[220,1819,1821],{"id":1820},"flow-pracy-w-nowej-bazie-ofert",[224,1822,1823],{},"Flow pracy w nowej Bazie Ofert",[16,1825,1826],{},"Nowe funkcje Bazy Ofert powstały po to, by uprościć i przyspieszyć cały proces wyszukiwania oraz zamawiania ofert. Poniżej znajdziesz praktyczny schemat pracy z nowymi funkcjonalnościami – krok po kroku.",[687,1828,1830],{"id":1829},"pierwsza-kampania-dla-domeny",[224,1831,1832],{},"Pierwsza kampania dla domeny",[678,1834,1835,1845,1853,1861,1869,1872],{},[54,1836,1837,1838,284,1840,1842],{},"Podaj adres domeny w 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Ar4CvgLFpAJ+EysmJ8Kn4SvgK+Ar4Ctw+BXwm9jh16yQPGJIbtQIybFCCl\u002FgYY8u38pnN0K9agWe1Ikb0M+MFTi6NccAvp2AFSjiTawGOt83Evd0THjnbn0nhj92J1oiOpLReeBw3Hl5xB+Iez45EyN75ZS3xOApL2Nw65zy4sp3wd0PP4y7Ox1Bfq0H4+Upg5FVMxTe0WskZj7Zk\u002FEPMd9cc2uG2\u002F6\u002FhzG4TzPG8e2QKtC4JwY\u002FMRIjHQzH4D90Rsuf3E3AIa65xIKe0RY9bmyL5ERZodMXIrVPKi4s9HH8AKpAEW9iXyH9xxiateigXBy0vLQ5Uho2R+to84m1RfNmlYF0pz6Bu7Hoe8UV6DvueJni0eS7EEO7XoGuQxceL5Mt+jwrJyPl1J1Y8PxYjH1+Fv6vTHPcNnYSBrZJuAEs+iwLOYMjWHP1LkGHyy\u002FBmYWcWfbw56PVb1vhfBz3x3ExgSLexIClH2zA3tN\u002FjuApoiVap+zA6pVArYsawR1t6qH2159i7jkP4+WpDyPVCdUl49Yx0zC8e8JFzA1v8KSZmPRQe3Dbk1EArQfneFJJfEpLQeqfJmHatGmYNpXw8kjc2Uwxe2C4eAczMXPmSOj5A\u002FEjiDH8vuGYFNm8PBr3xN9UUpD64Gi8HI87GgOvDLNq0BMjX+ZY8pv2MueQAiCIFzw5xtD2XvrOmBnkNGk4Bj72Ml5+MKhSrM09GP3yTMyU\u002F9RJGN5U+SI8UtDjsUmYOSOI\u002F\u002FKz92Dw0+GTamvVYTRGPhfoZDO6XzME3ryZ6DcyId9xGPw75RWGPQAl5Jtv3CzHFD7FTZs2Erc2iiH3p+csW0\u002FlVoG9+GrJUixdMhtTHu6LG59fh0a9BqK9M03Je72x7jOfHox7xrwcrCeuq0mP9UBwdvNfazpnL0dreMpw9GgAHlwrfUZiUiSfxjV4YyOuo2Tc+SyvyS40UWs6EJNmcqNtKgaIMY9pj\u002FegXSyf9R2sq9FPjIvnOu3pO+EuSQS66BppdtD12gz3dL8QsQoX4k5eK+PubQY0SMXD44P1P435v\u002FzErdliJ4778hM90bL78KzrOz5\u002FMA7fH\u002FheM5Mxpk19GePuHYzR4XtEj8faox5f7TnmtMdu5\u002FvUTIzrl\u002FAseCXfy8YPBDNDtjmwjg+7a46x5euA13kYV9fMuCdH8n1wGt+vKB\u002F\u002FMFIbMBe1POcl5YkNRb6JYc7HWJVUC00as9CNm6AWNuCVuatQpX4r9xFAy0ZnYe\u002FaxVj6xitYujMFzaNNq2kPNK+SjrkTMuioloKej9yK876diqEPzsBWiQ4Bkm+7Az1rfIAHu3ZEx9SOuO\u002FtUmjZ5w+4EOPRn3zH1K6YsjYTGR9Mx+QD4sVQr+ZqPNpdvleg\u002F1t70Sx8U0nudSt61N+Ev4Vxb3p+E1J+Pxg9z+B21akdavzfKDde16eWonLLDuDllRX9yoH4\u002FS\u002F3Yu791wY2j67GqWcHWw3QHgN7NcPet+\u002FDtcqv+6NYXbMe3xgCd82n8+mrMepG5dQRvaaWQz2OGWjZV6iKrS92dXGv+OM8JLXtgRuk55h\u002FaLYTL\u002FQM\u002FLoO\u002FQS1brwDt0pHt4O2vOKGjkltBmPgb6vgw6cGYNTS6JyFSo+OqAIZ0+Yifd9ZaMJPLZJ75b3eXPAz6qHc673cee\u002FY6a9YfXpn3HEb31h53vNeay3RpXUNpD+lNdEVo5ZVRsuruFJb34s\u002FXA7MHdDRxev64AIkdRyIe1uvw9SlW1DvvFQ3ZKOWZyJpexLObBnckHZoUBvrP30FGfmOKdcYqm6bgq6pjN++P+Yl6SNB5ipVBIxx8PW6EI9O+BAZ2z\u002FEXxkr7ZENuPUPPVB50YNB7I43YXJmK\u002Fzh\u002FwW3Adxms8ZljdJPTcU9rbfiKXd9X4u\u002F\u002FjcZqb06M4NkxumMGqtGoWtH5pjaC1PL1nPvV1Ri\u002FN0zsJqvGanU3f0kXngvHVUu7MH3FGlj6HFZCjYvGo8PNYdLMzE5uuaeWo2zuvVEj1je7z1VSqZjkOJ2vBZjN56FLt2Vu\u002FLJb14a98SFEkU\u002FtalYurYKzuTTRPKlDVA+fQ7mTVuK1VXroW2sEZrUAdLnzwPwIcYv+gopl9zgFkvLy3lh\u002FPsVzKBGrcavBqI9ufvuGIt0CQ4R2qYkY90Hf0P0vpo+ug869hiKD0P\u002FWJfB6Hz6J\u002Fjbo7Nx4FtvJtL\u002FNSrL95np+CR8U2l7Xj18Nf8RzA6dtr4xFh9srodGlwEfLF0FXPB7jH7wVrTb9hTSbn4UC8PxhFpeeBYfUafH3+wzlo7C9CjB1k1w1r5PMH300iCfjKUY9donAQ3AzYfjzvhWkYCtbzyCBZ8HtOu3p2POW2FSn36MDTurokY9QGOW2pqB5N\u002Fdilv73IobflkOmZk1UI\u002FvWc7vYF0ecZ1bUj3ccEs9rH6iF4ZGYzuF746uAplx9\u002FzWmzP68gOMfSO8tcuYjUfmr0NySlt33rE0j7WGD\u002FDxauDCm0dj8G3tsGV0GtIeWYiWl6a49Tn2UxcZWp9z00txrTTDuvmfYkvd89GSV2mr+sCCKeko725IU9Go9nosnZQBrbW8xwSPDKS\u002FE11v6fh4XQaqVsv+gaBiHP56bYuU2hnYuq85buAav7VPF9T4IRMxfhLUiKOCV1F8XNZoTnoGMta+h4XucsnA7PfSsffUs3jDqTjrsODRGeHN8lbMeHQB1rkYB3YZE+Yi\u002FeRGuOZK6mJdcNGZq7GQT9GaA\u002F5vFqaG12rGW4Nwbcf+GO\u002FG45aay3vP+iWjwve3DExd8xViFWswqPLJb140OYFbMdjEgOmfrkeN+tegbf3yWLV0Hss9HekbaiMl9SLULrcKH8+hiG3d8wuRfup5aH9Ge7RL2YwFL0ZbDZWF0WKdMbhTMj559pH4ZpR9mL3YGy647PL8uYxp9+HGW\u002F6C2d\u002FWQKu+z0AfWyTn71IE2i34ZPZsLPisCIb2Qx5aBWJnoXK5zfiKG81BHTIzsfmgRjkN+EZ5\u002F43oM2I2vqrGJ5anX8bItIOs1CWbDVwZAAAQAElEQVSz8On3\u002FGSldXs0KPEp5k5bjFWxemjb9CycuiU9j+sIBXBsObL1+vkCzHjn43AzOkga+6gvmYQkosNrM\u002FDKvzNxVrP2SL7xQtRYPje+UeUZ56DvPXl6BorDmVfgcdz2xWITy5i1GltOb4dWp67D0mmqJe96VmxBvSvbocb6pZgqkSBjPOYur4rmg1Jx1hcL8ULCE8ZX7wzlc1h7DOZn7rxPlHUWbN2JHRVq4fzw8+NYm9ZIqRCoZ6evQ\u002FJFvw+\u002FHwBS+ozGtPDz6s5DOiN56d\u002FwSJ5PDzGcd1XPLN9eHXBeyVVYzE3Xxb30Xj5NBuNUvrInLqq8GkvfBlIf4ncInTIx9alB6HvLXGw+uxHaBmaun\u002Fchn9QadUDPMF\u002FwO7QO\u002FB7JKefwTaHkeejQK8WxzBg9rzoP0YeNOceNtbkXzc8ITfNBGnNv5RjW\u002FWMURo0ehRf+Nwkpl9VDlXX5OB2qKnM1Xnh6NerdMjLhO8NDdfZ2uVag2oW49ZH2qLF0trsOcp73xPXm\u002FM9ojnvbhKuE3x3fe2ky1qXPhs478lprSMVgfh\u002Fbed9UjHqoL3q9vRn1GrU9wCfW6Fa0+hmfnhYuBB\u002FRMGdFaTToeiHKr12MpbwqP1hTA426czEvnwEtp\u002FzHZIhDaIpxSOt1byYyk0qhios5G+nrY6hccgFe4BofNXoyvqrdHBeelgnl5UwOqVOcZDT\u002FY9vwuouh7R+bI\u002Fv2HkO5hOvuwxcXYHPDVPx\u002FTctj6esz3CiaA37eCqnRaWkzmN9JD+fHiTEc\u002FL3HhQg75RMrgHmF4Y4zVCw2MXw+l3dvlRFb\u002FwGmhAVcx4\u002FItlSI4atPp4eSAM14fSlwGp\u002FY3h7Ph\u002F9AFvTpGHvvKD6pdcbAnH\u002FYseQpTHmHH5n9eRr0xxvP\u002Fy6GzdsDr3VPPYEpWy7Cw1MD3cOX7cW80X\u002Fhx4ld0LxBEmLn3hp+scvFFbgk9BlYvTEFA53vTAy\u002FPIaFz2gzBVzcL+rh1klB3OdurI70ZwdhLDfeqZPnYi+\u002F9FYu0ya1QtI7Ob5ve2Mo\u002Fva\u002FMbT\u002F80yX77QHUvD1yuiRbwaGPrMQscuHI\u002FjDjoFI2bg6Xotg3BTc+VIw7vOdd2I1x0xIOndSYy6pjBvGBn6THrwIma+Pxdgvczc\u002FXGkmPyoZ+mYGmt02zP1hx+H6e3tWIPwDBbdunvkDzts4HoPun+rOfXDec19v9AQ+X42dnZ8P1tNLdyLliyl44im+deu857nWpmLyO3tx0X3TnN+ky5Iwb8ZkwPmUQrthofyh5lwrj+IvvHnTWB8uWo3yvEZXz58nFlM\u002FWYfaZwKfvMbxJHH+ea1vGRwCKMahrNf57yF9ZyP0nDYN4+6thVF\u002FYb2aPRRe08+hS7WlmDIiyPMQRg1N1jHOFHyVcic3HdXgeXTevTphI5yNpZ+WR9unqHusR+Dz+QtY+FkV1Ph+Ab8WCUSujh9WRpcJtON7yKTb6mHVxLF8SjuU954whkPKpyDm5YIdd13x2MR4v\u002FboTVeg413RFsY6fv5XpOlPzp+J3rwpU6sWQ9K3S\u002FHKG2ICGHv7FeCncgA\u002Fxx6kP912f9gxD4M6X4tB7sLKwOxH0tCxPb9oTe2Ia3v3R5+4Lp1fxHaF\u002FqjDwbV98Vf3IfhY9yfvV9DeyVP7Y3wwXLY+Y1F\u002FuC+gU6\u002FAFalpeDT+1BbG7RiM2fHaPhgafSfxKWNfG8r5BW3aI7P5RpRbvqyJxu\u002FaH0PvvhbXPjTPjZ3x1qNIc+MpRlf0f7g\u002Fru08CIFW416LK6K58vu2QbeE9ZkzKMEOPHKO2YefySumgHEnpNMmR3umL664fSyFCb75xU3QpdO3Y8e+7ru++DljJN8OoQKqI6+HYC0G56fPw1PD70fkr\u002FPOdZzbepN63zo8evO1wTpvfwWuvXt86BtdG1cEuhxrTefs2njMaH3LJ2GtdOyK\u002Fs+H39FqLJdrdO1RMLk\u002FOl6Rhr9+Tto1+et6vCKXMRPWlbMF5j0Urf1EnWIk5JDaFf1zW6+Yh6E9eG1yDvo+D5+OR\u002F+uql8A1\u002FZ+NPyIMzE23JE1rmMBzSu6zhSncxC3Y+q1SHtkEPpc0Re6MngLi7F3XRtcg6xz4F0V5fjElf7eCwi3corDOegaF7CO9\u002F0jnXK+P\u002FBc53zvOeCa4fUUXIt0UT65zou6E7RF0yomm1iUzsFwLOsvew5m6vW+Ar4CvgLFpQIH\u002FDV1cUns+M\u002Fj+NrETuvi\u002FsLpkxlZ9zJFdwoysTNjB3buLboM\u002FMi+AodUgcxMZH6f9ZeMh+TjjQq0Ai1bnwksW8BvCAs0rA\u002FGChxfm9iXY9GfH\u002FeNin8swRkUWVvIj2f48cr8Ikvg+BvYZ1w0FXi+PzrGP9YqmhR+6qPOezgNXR8K\u002FqDjp16Lgp7\u002F8bWJFfTsfTxfAV8BXwFfgeO6An4TO65Pn0\u002FeV8BX4CAV8OoTvAJ+EzvBT7Cfnq+Ar4CvwIlcAb+Jnchn18\u002FNV8BXwFfgBK9AsdzETvCa++n5CvgK+Ar4ChRQBfwmVkCF9GF8BXwFfAV8BY59Bfwmduxr7kcslhXwSfkK+AocjxXwm9jxeNZ8zr4CvgK+Ar4CrgKFtomdc8458OBr8FNZA+5qOoLup1IfP8\u002Fc3wt+anU5gkvkoC6FtoktW7YMHnwNfipr4KBXWh4GP5X6+Hn69wKtgTwug6MSF9omdlRZeWdfAV8BXwFfAV+BQ6iA38QOoUjZTDzjK+Ar4CvgK1BsKuA3sWJzKnwivgK+Ar4CvgKHWwG\u002FiR1uxby9r8Cxr4Af0VfAVyCPCvhNLI\u002FCeLGvgK\u002FAsaxADI2ubItGx3JIP9YJUQG\u002FiZ0Qp9FPwlegGFWgcU8MfmIkRibCH9vnmWCsUWcMHvMM7mhSBVvztCp+itQ\u002FvYzRfziBt93iV\u002FJcM\u002FKbWK5l8UJfAV+BI67Aitl45fmxGOvgFawvUw81YjvzDHfWz6vg\u002F0b1QtqDU7AuT6vip5j6lwF4bMLS4pfYTywjv4n9xE64n66vQKFXIGMdli5Z6mDVGe1wUZWlmPzneRy2JQZP4dPL4+MwbebLGNwaiDW7FT3bt0XnBydh2rRpmPRYDzSKAcn9aPN4Z\u002FqoXYiB42di0n0XiqFTT4ycNhw9YmG8J2g7dRqmzZiJaU\u002FfiWax0IyxR06iXLp47GTc+ew0DO8S2KDpQEyaOQkDmwZ8rNdITHu8B2J8tb13NF5WTPlPGo6Bj72Mlx9sScMeGC7ZM8Mx\u002FJmZmDlzJHpSqrkcOB4VOFied2Lky1GeL2Pcg6lIgT8OtQJ+EzvUSh0Xdj5JX4FiVIFYW9zbOQXrpg7F1Iworxiqfj8VN11xLQbNaYl7+7UF3rkPHVM7omPXB7Hg5FQM\u002FGNLrHvtE2yp0wipcmvcGmcmZSCpfms0Ev\u002FbFNTekI5XXEzG2zYFXVPp374\u002F5iW1RY8bk2mVV+wzMXXpFtQ7L5U2QKOWZyJpexLObOkio0OD2lj\u002F6SvIuHIgfv\u002FLvZh7\u002F7Uut66PrsapZ4e7I8ajfyrHS+2KKWszkfHBdExGXuNp0wOPvPJsj4F\u002FaI6dz9\u002FkxunYdSg+Se6JO27THOjm20ErUOKgFt7AV8BXwFfgCCrQ8g834LyvZ+CJyW63CSNkIP3tGXDffbVuzSeOTzD9mfRAl7EUo\u002F6VjlL1L0Gzz+fi0+\u002FOwvl8Wku+tAGwcDLST26AVmcAqeclY\u002F0nkxFEZbx3Zod0Oj5el4Gq1c4E8olda\u002F6n2FL3fLREMlrVBxZMSUf5+q3IpaJR7fVYOikDLS88C1g6HaOWhqMsHYXpIY3wiHUZjM6nf4K\u002FPcrx8xmvmbPPK88mOKvkZmTU7oJb+9yKW7s3R7nMTNSoF3g5V9\u002FlWwG\u002FieVbHq\u002F0FfAVOFgFctU3vQc9LtyB2U+PxbpcDQ4mXIpZn+5ArYtaon1D4NP5U7F4dXnUa3chzqqxGemzgs3lYFFy1S+ZhU+\u002Fr4UmrdujQYlPMXfaYqyK1UPbpmfh1C3pmH0ooWOdMbhTMj559pFDs8ehH1uWzsbshasO3eEnbuk3sZ\u002F4AvDT9xUo+Aqk4M5e\u002FBhtzhMY9Wk+0edw8yh5Hjr0SgmMYo1w669TkJH+HhZSsnTeZyhdvwcuLLcBi5cAMz5YhRrn3YAGP36KGZ\u002FTIL+Wb+ylmLOiNBp0vRDl1y7GUszAB2tqoFF3PvEtn+E23XkfchNp1AE9KXLDNOiJDvqyzjExdB7SGclL\u002F4ZH3gp3vHzHc065d\u002FLbVxWx9ZMxavQojJqwAEnntEK9Chtyt\u002FfSAyrgN7EDSuIFvgK+AkdVgdZd0Pw0oErLhzFtavgHC4\u002F1yCXkDAx9ZiFKtQntJj2E5vy+7NG\u002FzAtsF72H1bEaKL9iDpxk2lKsq1UPWDrVbTTI98g\u002F9oeLVqP8aeWxer6LjKmfrENtfgr5yWvhc+MbQ\u002FG3\u002F42h\u002FZ9nBnN4IAVfrww3LHB+DZIQO\u002FdWTHLzG44e3AjznUueuSrPD1D5xueCcSY8hIu+n46x477K08MrVIEs8JtYVi085SvgK1AQFZgzCNdecQXcH2u4P4DoiI53j2fkeRjUWX\u002FQQTJsGW89ij7XUi+7jh3RlXZZXz3J\u002Fgpc+1Cw0QBT0L\u002FjFUgbEW40kD57vHkPXRu3zze2yzHBd3J\u002FdLwiDX+NP+FlYPYjaejYPpxH1\u002F4YencUeyz6cn5XKGcH\u002FaHZ5T3eYeTJeKpB+C0h\u002FHHwCvhN7OA18ha+Ar4CvgK+AsW0AsVmEzv99NPRpEkTtG3bFpdffvkhg+zlJ\u002F+irrFyUC7Kyc\u002FhgLNxzAQnwnk4ZsXyA\u002FkKHOcVKBabWIMGDVCnTh2sXbsW\u002F\u002FrXv\u002FDmm28eMshefvJXnKI6HxpbOSgX5eTnUDRn4kQ4D0VTOT+qr8DxWYEi38R011ylShW8\u002F\u002F772LRpE3788cfDqqTs5Sd\u002FxVG8wwpQAMYaU2MrB+WinA4nrOzlJ3\u002FFUbzD8S8IW42psZWDclFOhxNX9vKTv+Io3uH4F4StxtTYykG5KKfDiSt7+clfcRTvcPy9bTGsgE\u002FphK9AkW9itWrVwqpVqw5788p5ZvQGpDiKl1NX2LzG1NjK4WjGkr\u002FiKN7RxDkSX42psZXDkfhHPvJXHMWLZMcKa0yNrRyOZkz5K47iHU0c7+sr4CtQ+BUo8k2sUqVK+PbbbwtkpoqjeAUS7DCCaEyNfRgueZoqjuLlaVBICo2psQsivOIoXkHEOpwYGlNjH45PXraKo3h56b3cV8BXoHhUoMg3sRIlSuR4CjvywugOWvGOPMKReWpMjX1k3tm9FEfxsksLn9OYGjvnSOecc84Bf2Rz2WWXoUKFCjlN47ziKF5ccIwIjamxcxsuFovh5z\u002F\u002FefwPh9q0aYOf\u002FexnkDw3e8VRvNx0XpZLBWLJaNQoGdH\u002FLpiLxQkmqox6jeuhMgr3qHx2IzSq\u002FdOp6pFUs8g3sbySPumkkw5488z5F395+RalvGnTpjj\u002F\u002FPOLMoUCHbtmzZpIT0\u002FH4sWLLVqeXAAAEABJREFU46A3+AsvvDDPDaBAEyiAYNWrV0ezZs2QnJyMaGMqWbIk6tati4svvhiiC2CYn3CIFPR8ZDh6No2F\u002F4fhT6AUl96GwffegEaFPNXMOtfgnieGZf3PIYU83vEYvthuYsdjMZVz5crBvZneGLXp6klG8uMVzAw7duzAli1b4rB\u002F\u002F34kJSXhoosuwsknn1ysp6b8GjVq5DaqPXv2uO9f\u002F\u002F3vf2PFihXYuXMnRO\u002Fbtw\u002FFehLFPLmUfnejPWbhseg\u002F8i3m+RZEesmNz0Tsi\u002F9D9M+wUUhHxluDMHReDO1v74nkQhrjeA9bbDcxvbEk3v1HtL6rON6Krr90O+uss7I9CRxPc9CmlVu+ZcqUcf+2LzddcZHpI0PdUOzevRsLFixwm5j+AvGzzz7De++9h61b3f+nXlzSPQ7zaI8el5bGhxOy\u002FqPfC393K1LD3+c6VhNKbtMDPdocwtt8r5GY+aR+\u002FevoMmtWpwq+WjH9wCCxRuh833CMfGIkRj42EJ2j\u002F2+xcU8MliwO93DjD92rtaTPw4HPEw\u002Fjzt82yvaxbPqIqUg\u002FtRV6HOOahtkVe1RsNzG9ceruf9u2bdAdtD4GKlu2rHsCKPZVTUiwWrVq7o1em5i+k9FTQYL6uCQ\u002F\u002Fvhj99GiPmbUk05xnkTVqlVdevprw8zMTEfrI1L9o\u002FREuOCCC5zOd4dZgdZNcNb36XhzUZbf+S3bo1Vhf86WNZyjzmzWAR2anenowu9S0ajOFny2KPq\u002FFKMRY+g85CFcU2Wp+2Xr6V\u002FUQueHBqNzjPrKyUg5dScWuF+7Houxz7+CBaC8QU+MfPo2tC23GtOl++dqnHr1Q3jmwbYJG9kMfLAqhjPD3zyjl28JFSi2m5g2LH3voi\u002FgL730UojWR3P5\u002FUFBwryKDaknyrfffhuzZ892f4V56qmnonTp0sUmv0NNpF69em4z1ht\u002F\u002Ffr1UZkfm+pjxkP1Lyo7PYVpbH10KCzQxlulShUkQrTZSe\u002Fh0CsQq18dpTb+Hz6MXG4cjvZ1gHpXTMO0qcPRg\u002FJYszsx8mXxhGkvY9yDqUihHK0H4+UpozHyOcqnTsPMGS9jZK+W6PHYJPpSNmMmXn6sR2BL+1ibezD65ZmYSdtpUydhOJ94Xp4yGC0vvQc9LoohdtGd9BuHe\u002Fo9jJenPoxU+gQtGbeOmYbh3bWbBBJwi2j74CTMnDQY7auRyyt2ZJ6IG5+FUzM34OMliULRF+Hnp+9F+uzxmLdkKWb\u002F5T70f2g8FkrlYC++onypg9XYimT0vL09YvMHIe3+sZgt+Ztjcd\u002Fto7A65fcYeKVzct3UNetRo\u002FZFjvZd9goU202sYcOG0FOM0t28eTPWrl3rPgo6Ht44lXMEepLcu3ev+wvM6KNQvYlG+uMFaxPQk3EE4o+H3L\u002F\u002F\u002FnuXZuLNj+agJzNB9HGiPm50hr47rApcdGpV7N29Jcvn+f6YsRZYPbMjOqb2x3i0z\u002F+XiytUxdYXu9K2I659Ih01Ot6DllueCn6pudNfkV47FT27KDzj9GqGvW\u002Ffh2tTGbv7o1hdsx63IurmP4rxH2Qg44O\u002FMk4aHh3xCpbuTEHzaNNq2gPNq6Rj7oSsJ6eUXsNwa6MtmDpkEGZ8m09shs\u002FZYk3PRBV+HzY7pwLzMGdZJi7sNRqD09qiUe1MrObGtC4+bCnUaNwIjQRnVwZAmzO34JPX0kkntIzZmEPRWRe2zBKu2oqMWBU0ypJ4KqxAsd3Eojedr7\u002F+Gh988AE+\u002FfRTt4lFb0ph\u002FscaHfZ4+\u002Ffvj\u002FtEtJnFZccDYWaoUaMGzuL3ehGIPx5y\u002F+abb1yaZ599NsqVK+foaBPT2ipfvryT6XsyR\u002FiuYCugjxtLbkZG7S64tc+tuLV7c5Tjx7o16jULxtmejjnhb3JlvDUH6dszsGHRwuCvHPlm\u002Ft5\u002F98LZKs6+TzB99NJQtxSjXvskoINICf2HGL\u002FoK6RccgOfdYCWl\u002FOt\u002F9+vYEZkUa0VBl4OzPh\u002FfTFWv3d2WLGBDvVrYMvarOerKKzwvKG90OeZecisl4p7nn4525MkyiSj5Y090VNwVXOZEzKwM\u002F4\u002F55P17bArUGw3sehjoFKlSrk\u002Fi9ZHP\u002FpIUX8ufdizLIYO+mg0JxTDNF1K2ny\u002F+uordxOhpxf9kY2wUxbzbs2aNdCTsNbRL3\u002F5S2gz0xrSH3yI1z\u002FlkF52xXwqxTK9z7buQKkyVQ4rt8P55eLMH4GkkkmHFV\u002FG655fiPRTz0P7M9qjXcpmLHgx\u002FoGn1EcBbfmR4RZ8On9dHjEysO6tKRh6fx907TQWq+qkokfH0HT3aky5oy\u002F6Cv6sLXUVtm6vjXqRPjQDny+TK5bC5m8\u002Fi0tQpzJiGVuwNEviqbACxXYT092yctR3Ffpf4fVdjD5e1BuO5MUV9G+oDiU3PcmcfvrpSIRD8SsKGzOD8o2ewvQRXEZGRlGkcthj6o+CPvzwQ7eR6cZI3+394he\u002FcP9GTH8sJP1HH33k\u002FnjosIMfK4diPM669A3YW\u002FPnuDAxx318G+ZThxPNWYxV+6oitn4yRo0ehVETFiDpnFaoV2GDUx9ypzglz0OHXimhSwp6XnUe3+4DNnNfZvbNNGM85i6viuaDUnHWFwvxQuLTzrdzMfRNoP2Q4ejRgP4HiU2LrNb4fNRK+hqrDvg+TCaNcM9z0zC6T5SjZHuxd7twbjAPY2evR8q1D2f9FSNn1KjPMKSe+gmmPp+1UaaeXRtfrf8gtyA\u002FeVmx3cT0l2+J33\u002FpzWbDhg3QU4A2OEFxPHv6A46PP\u002F4Y+\u002Fbtc\u002F8T\u002F7Jly+Jpfv75506mTUD\u002F071sEyFuWIwIPYXpI7f169e72qv++qMOPRlLLn0xSjfXVL777jv35\u002FT6s3p9v6q1o+8nV65cifnz52Pbtm25+nnhIVTgLW5SJ6fg8oQ\u002F\u002F569NB3l245G8IcdMzD0mQ9Q+cbnyE\u002FDtAkP4aLvp2PsuK8OIXiiieIsROzy4eEfdgxEysbV8Y8TFy5MR8a5PTnGONxzaeA34\u002FWlwGnlsert8XG7QAOkPzMAo5bVQOcHBqN9tfxjRz7CsYtqo8b61Zgq5gBYiqdeXAhc9jDzmIZpk7rg1A\u002F\u002FhkfmhIYVLsSdUyl3wA2U4nXjBuDBt5LQ4U8vY5rk0yZhYOOtGM\u002Fv6mbH7xPb46KzMvDZPM6HPr5lr0CRb2J6ctEdcfa0AN3p69\u002F1RD9pMnfuXGhD0MamN1JBTh\u002FFUbyc8sLmNabGLohxFEfxCiLW4cTQmBo7p4823gYNGsT\u002FMlFPxBHoIzn9wU1OH8VRvJzywuY1psbObRzdBOkfOOv7Va0dPZ2tXr0aP\u002FzwQ27m7iNsxctV6YUJFZiBVz7cgwu790RyKF03rj+ubX8Fgj\u002Fs4LX81qNZv96c2tH9enO6bPXryp0HYR6iY94Bv\u002Fyc85ea01KvQPCLyl3R\u002F2GOE\u002FnPGYqubsw0PDo\u002FjFcthqRvl+KVN0Je6Jm+uOL2saQyMPuhrrii6yDM+DbIMc\u002FYtI5ahwZ8Ilo9O2IPwBmJc+14LdIemR1soJrrFVewJh1D6I\u002FxzjsDS5\u002FvH+ZOXceOuLb3IEz91Cldl9IvFSlfz+X3fI49Vt1xM06Rb2K6C9bHhAVRMcVRvIKIdTgxNKbGPhyfvGwVR\u002FHy0heWXGNq7Jzx9Qc1s2bNck+Q0Q1FhPUU+d\u002F\u002F\u002Fjeni\u002FurUsU7QFHIAo2Z2xyOZFjFUbwj8f2p+Xz4yCgsjLXD3X2y\u002FyPdoq1DDD0uS8HmReNRUN+GAS1xVmV+H7ZkHY7VEWszGANbZmDGk2Nx7EY9VrMrmHGKfBPTR4T6riWvO+hDnab8FUfxDtWnoOw0psZWDkcTU\u002F6Ko3hHE+dIfDWmxlYOR+If+chfcRQvkh0rrDE1tnI4mjHlrziKdzRxfjq+H+LRm65F3+gvB4vDxE\u002Frgka11+OTGQX51j8PQ29KeNI7BvPUfzvVNbUvxiY8mR2DYY+rIYp8E\u002Fviiy\u002Fc\u002F8mn\u002F4hVfzWmN5DDqaDs5Sd\u002FfdeheIfjXxC2GlNjKwflopwOJ67s5Sd\u002FxVG8w\u002FGPbI8Ga0yNrRyUi3I6nHiyl5\u002F8FUfxDse\u002FIGw1psZWDspFOR1OXNnLT\u002F6Ko3iH4+9ti1EFvhyL\u002Ftf2xajEP+goRun5VAquAkW+iWkq+shK363UqVMHv\u002F71r3H55ZcfMshefvJXHMUrCtDYykG5KCc\u002Fh6I4C8CJcB6KpnIn\u002FqgXXHABevXqhQceeMCBaMngj+O6AiWKS\u002Fa669UX7vqeJfrO5VCw7OUn\u002F6Kei3JQLsrpUHKPbGQvP\u002Fn7ORx9BVRH1VN1jWp8KFj28pP\u002F0WfxU4lQ\u002FOepf1px++234\u002F5OZ+G6ytPQ9rv7HYiWTDrZFP+Z+Axzq0Cx2cRyS87LfAV8BXwFjrYCt9xyC35T9X9xyobnUPr7tQz3owPRkkknGwp9Ow4r4Dex4\u002FCk+ZR9BXwFDq0CF\u002FAjxNbJ36DC1ujv7g\u002F0k042sj1Q6yXFsQKJOflNLLEanvYV8BU4oSqgjanC5rkHnZNsZHtQQ29Q7CrgN7Fid0p8Qr4CB1bgfx55HC+9Mt3DYdagWfNL+RHiwf\u002FMvvT36yBbX+PDX2Namweu2GMn8ZvYsav1T3skP3tfAV8BX4FCqIDfxAqhqD6kr0BBV+C+e\u002F6A61LbezjMGixcMB97Tk4+6OmQjWx9jQ9\u002FjWltHrTAhWjgN7FCLK4P7StQUBUwM5h5MDusGkC\u002FULC9aquDngbZyNbs8OKbeXszO2h9C9PAb2KFWV0f21fAV6BIK6CNac66U7C9cvhf2+eSjXSykW0uai8q5hXwm1gxP0E+PV8BX4Gjq8DTTz+Nf27+Jb6pdRM\u002FWqzDYHrbK+FoyaSTDRW+HYcV0NksVmn7ZHwFfAV8BQqyAvptvyeffBJ\u002FemkV\u002Fr61I2ZX\u002FJMD0ZJJJ5uCHNPHOnYV8JvYsau1H8lXwFegCCvw0Ucf4ZlnnsGQIUMciJasCFPyQxdABfwmVgBF9CGO9wr4\u002FH0FfAWO1wr4Tex4PXM+b18BXwFfAV8B+E3MLwJfAV8BX4EiqIAfsmAqUOSb2Du37sAhwW2h3W078Y7obHgn3nV87li6d28PdA6LPgAyEOiEE6BvSCdi0Tlgfshn4V14l7L5\u002FXZhfl+CcA54l3oHt4djhDm9E84lqsu8W3YggO3E2zG3Twi9v8NcQa9tmEuYI\u002Fj9Nsz5\u002FVYHb\u002FfcCgc3b8HbhH8J0rbgX2mbHbx102Y4uPFbvOXgG7x1wzeYHUGPTZhNmNV9EwL4GrO6fY03I+j6Fd4UXE9M+Of1X+KfXbJgZucv4KDTRswkvHHdRgSwgXgDZlwbwu\u002FWY4bgGmLC9GvWwUEqMeH1qz+Hg45r8TrhNYLDV63Ba4LfEhOmdfgMifBq+9VwcCUxYeoVq5ANfrMSUwmvXL4Sr1y+Aq+0C+Af7f4LB23\u002FWzBXWQFEidZCnljXhK6lON6Z7TrRNaB1lSfm2nN64uA64PWSjc5AIM8NU6a1rHUsnAtkXReB7V0wYIwAABAASURBVHxeE+\u002FSbj6xdMF1kgGHC+w64fXRh6BrhKDrY66ukQjyu07ctZJ1nfxL14q7RsJrJbpGhHmNHPl1El4julZ4jbjrhPgNd61scNfJG7xOBO4a0XUiyO860fXS8XPoOnGga0TAa+Q1QuI1ItpdI7pWeI28Ssh2jeia4TUSXCe8PnJeJ7xG\u002FkEogCV+xCGKfBOLMjcL\u002FsGcGTHBLAubGdzLYQQ0kIABMmoBNgCyDTGE1VFGBSA6glDmEGUO0z6OAYg28GWkhQHXk4WZQS8kYtIw2giDB2n2BzQzg5kBagRHkBEpgNNZhAAYdKgXhCwQ2QGOZA\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\u002FAigsCMPAE8LAQimJkDGDmCkRCQc82MHIFiOHCdQYfrnc5gFoDkAnIQsIPAjJwAEAu4XjJSBoA6gSORdQRiStkgcJ2FPe0CA4RIAgfmenUBFekNfIkhBkGkgYcjjBJAJHsA5E09AArNyIAHkSF4EVEASCUgxSYdEXhQKI4IMDWDmaFYH1F+wkzVTB2CvEkbTAx7C4Gso4QJRgBAUwfqRMcxDI6HAblAXOfUBsdbYIls2MQSQkxDRyVi0jSAmUGH2YHYYFATGDszA4gdOJoUsZnkgFTGTkAEHWbkCKIlI0ekHsQApCOwORLhIQsBjAKCmevIRI08lXFxSDipOupAMDP1IkES4kDCAAhAWpSQQLRk0glEBzIATkDksDqDfAw8HGGwkERAwYkBYnMAAwTGTgAZgBQxG3XmgD2l4BFSEaKRmRiqirAVv02Mm7\u002Fq4XZ8Eg5zt+eez93f9bwRCDAFpNXLMBesWBHIUrRwbhDpHGYsYQKHJuOa6ygKvYMc1EvG2xLKSdEhyJnmpJmZCIdoEOCwD3zlQ4FD6ggByz5oCiNwHNVsDKXeSTg06ciAJAekwhG0E0maeva0JR+2nOM7v8jO2TgP50MxJeRJsA\u002FiUuJaJIiwE7pogR19FCRE1AaGQS82pOIoyIwa15yfKEdIF8QOejqxSR2METHSypY8m\u002FShu0gHoZiGCXYUBhwJZ1XkXe4JaDLSCDPV+JpTxSmjKJwXEWXig3mJpyMFbI6huRNEmOaOZ8cmKwHJQEGCkZyIHZvEQnHsLNix0VLikBIKJRxMlJQud6dyUUhlb9JHtrJ3SQdEYMhYIoQEogXyEUSmLk6igVM4C0dp\u002FQiURaKZ44OAwdCyTjQQT5BI4IxIxP2ok4wiRXEQ0IFF0FPshGE+EkZ+VLkW6gPa9c4ioDgCfdhIUEJb0YJQECCn4hjUk3QycoxDSzbJgjqJIkR2JJ0xLdUEzi+b3hkd867YbGJmwY5uRqyWDRvvBAiUGUtkjoPrDSAG1Il2WIRsQyxZNgMncEogpGkOkHaYqkQsmiIE2GAAwQgRNhJG3gIcGMKMPHjEMemEZmbQix0EAe16sZQZQIpmEEAHRWwwvtScSEqCkSFS70C0ZHCEwSRVF1AwM7iXsFFJDqJJBqx6k8gBYGym3gEZQJQBDsmXgPAIxYBkBDZHUgDA+FJPoMLMSAASGjsBwsOMHAEhGOUCQD2BTaSZwcwQHYbgRQSBGXkCeFgIRDAzBzByBCMhIFf8GnNVUmYmBDNiglmIYTAjUGsWYiRgAzlAHdVZmALHE8MRNEQCiCTvVBEmwxbEAA\u002FasFELghGyMGjoJMIExztMG2GAIkNuh5kFOqNWAHUW9pIZ4GwcAkCeYCEQOZEZJQLAiYJesoACdQIDhAA4Ck4MHgEbEBRmsQFFkbMFyJNhL4qsERMMIMFmMDMAAYgUBUcYDIBI9gCML7jDjDQhYEA5efYIDzPyRsaBOY051kgb2DkwM5gZ3EFkCF5EgYg6M3M0HA5oM4Ne7CAQbWYo6qPYbGLa\u002FVUMh3lHkB27PZ83SYlY9wXiQywf3h7oxkBAYzUqaUMdiYCnjeic4Hyoc5gdG00CX9EKEWDKmKh6J5OPgEonEyZosGxzkI\u002FkxFGTXj5051hq5GgTxKUVaSclli0lYmlOO\u002FZqkkkXANVydgrakGYLhC6GSEkCcD60dZiiANOPQcnK2FF01XQCnox0Agqy6SP\u002FuNxp1dFafgGSwAFZjk5rp+O4oYAU5SEjKtS7JEQ7b3bU0duJRWaNTx3d43FIZ9dTkxAn7hfZ0VgyRil+jXkrqSg\u002FhylLxKI5Q9bF9ZoNwVWKMmFG4Fzp5pgA05YyCeSfiEU7R0bJ0ilG6EO\u002FIIazdKbUZGFn6iSUEcuY4GLFMX1J01SEQxzOYdkJHK+xSIgnSYom8iM4GTEDsHEcatUTkWejztlELlRITzGpSCiJbMk7KXkasKeQMjcoOycLRJyUU1AUkgfq5e\u002FGplGEnbfjHcUu9AuQi6mAZINMnC05NgmimDRkI+f0ImkgOiJpTK1ChUCOeqo5php52qhJ5vJz+iiO9LSjzFEUyzbLTl5FB8VmE9PO7soQ7uxm3OHVHDaqDSBt4MthsqIB11OUgAEykAxGksAejoeYXEAi6YRpyEYXQ4BJgocBbCFYdkxDSczYE0AwM+dgRgxQFGCEh5lBL3YQiDZT79iwI5KMAB0GmpoDhIcZeQKFcOA6ygBHwenIG3nRIEGwEIioYKPOTFLS0GHsDBQ5cB0Zc1J2EAVQ5ABiBSEhUoDQIEQAJLWwBxAqhGBk2RlBlEByAw9HWFyDkJIYPMyoI5CEVOSIzNHgIZUAlIIENXDgaFJsEhg7M0NxPszC\u002FIRJmrkOZiFGFjbSxslYHDuGXIhN2CBX4EAsWRycUQ4bo5ZAVzXIxGAUqpkoQoipdFQiJk0DmBncEceOc3KDQU1g7MwM8cPRBrMAnNwAC19E0GFGCSGgQTF59SYagHQEso5EeBiCFxECMGIC4NigN9DVgevIGABB0BvMIqDEwIOdZAEFGgAwUORAtAgDIIAUIMUWR6KhwyC1OZI9GfZOBjgKFMFRJMxEARIYOwERdJiRI0ACYgNEsQupCElHQBEfxWcT0+6uYnC3DxAFauIJwR2A63kTkBPTQ7ZEVKrxtoGNMscIi4iw6JwQ6YQJHJIBXHMdRXEsWhkkYt3iSOawnKnUnYpSckM5InsnfeBDOe3dADQWKSBJBaVkFNIx7MhGKnJsUgpIBorAIugplI7geHXOyI3sKNdF8siObhyZPe2oo9jRbn4BFe+z\u002FLNEpLLEciawyZ0qBqQ26MWSckrRGpVjUk\u002FOtUjlnMnQ2sll6SAUuHpSHyoZIYwT19M6pCMbYbnIkg40UBOXi6GMiwlori6VIHmmznxJK3PViRzVjgt0jmPH5nTs2DRZmTsp3R1mx+a0IU6gHcm4iZg0WxAr7uEkbuwsSkr6Uho0atjCBOgvhjY5muYqL\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\u002FjJTBLACYY4kMZkamaFux2cSind9h7u6JWHQceAvgaNbN3QlEmHcRjhcmJF04BGX100EuFo3oV+rCgTi5NpWUuTsjyuJ3P6EsQIxEM+nEO6BtHDMcLShhFAodnYhJB74MQnr\u002FKT1QtslVKEGarvHm5iFZYEYXRiJPNh6bQjbKT7kB5S7uiJJUkqPeES5WFIeutJWIOlkQsSlJB5EdGRoxCh3Y04e96AicVh29696Kis3b0CbkZSOSUK7lYJSvIl9GlDwEctRS7np1jON01JBkr+wIoghOR3vqSFIumgwpajl2yDslacr3VxmGMx6Yh6qiaRqoqBPBISlmI89eTRDN30lpRzeJ4\u002FEp0nCU0cIxClRMIMxHc1BRd8cBAAAQAElEQVRGDnMCAQ7zpY14B5qFeGGBbOOY0xSfACyCmlPInwR5GtAnkXY6xa3A9XjZCJQnVLjsUZQ9t3W4NmlNN2ZEf9L0D2jXY3+t3yN2QSsqyDOOjIKYEtGRk3N8Dry\u002FwlU4+fyE9U9fRnDRFUMgPwEjsUVaxmSjIU0oc35OTRF59dRTHAopi3jqKAz8RIdyNwYdyEpKk4CiiLYucSdzUnayZ1Tq2NPI8cLyFhbQjQbOr+Q5D6Byk0aUOOdALE52BLkJGI26wIaOjlZsEmSldYimogmhqWwEVNBAjToxLjZp4kAfOFBCLfu4XMnQL+LJFmUrNptYvAjhxm4WEGbEBLMQw2BGcA4BVk8RsjBQuv4NKHMmjQyQjj3K1O+Fk8+OBMRIAGdE3nqhQupIlCUJytjkCrHqhAMwsYQQ01CUGXsCCGZGX4Ml\u002FwZl6l2GUuKRdVADATsIzMgRwMNCIIKZwepcwdwVAyDnAOFhRgmBQjhwnUGH653OYBaA5AJyELCDwIycABALqD+lDco1bA+KyZoD9hCUbtAdZc92IphRwgaB6yzsATgdeQtI9gCML\u002FUApAd5C0hztAHEAqnFwREGA1Cx\u002FVWw9GH4lpwTUwYSZtKSITIELyIKAKkEpNikIwIPCsURAaZmMDMU6yPKT5ipmqlDkDdpg4lhbyGQdZQwwQgAaOpAneg4hsHxMCAXsAtv4A1hbcAdFVHqvBGodP2jKC2eLmyQm7EzwPUOV22NMmf\u002FhgJzMnAQMyPPJgxQRB7Ihq3GZbx+W+Mkqgx8OVsDSMPRpIjNJANAZOwERNBhRo4gWjJyROpBDEA6ApsjER6yEMAoIJi5jkzUyFMZF4eEk6qjDgQzUy8SJCEOJAyAAKRFnXz2b1HhvOsAUEoZe1FkQypE4EG1egeipYIjDCapuoCCEzuZkTaATWDsBJABSBGzUW8O2FMKHiEVIRqZiaGqCFvx28S4+ase7k6AhMPa8XkvoDsMqXlPIE5ahyUTkQ07bdhFCrK8f2AvgaAhkn52FZKqk2Zzuv1n4aTTznF3lS6m5IT9oG39jihV3VlRpSwaoiR9qaZwP0rU\u002FCVOUq4E7K+NkqfU4lhsH96N72b2wx5nSF6tYjOO3QolGUlNoDFK1aRPxebUtcZJsiO4cIvvxpbpt2M3Y7DRnP2pvLBTLnNjqjY0ZR7qqaOFqBKnnsu5kGeQ\u002FTgXSbWTJXawv8Y5HEM6oFTtS0Na8yJ\u002FRsg7S4alGZCMpBrJLrJjQ10kOOmMFkiKFFVaoMzp9JMNx1Z++yv\u002FCmXPa8s3OhkF44iSzlmKIUgjKN3gOpQ7s45TU0yT\u002FShV91dIUsyvX8N3S9JJUcNGwundenEMWSamOEROEqbhaHWRmwaI21EoWiCbYguajJITVs4R1mRJU8QCBLNQLz4L05ECNtqwhQTdsivIUcveGWTDznbPSmz\u002FVz9Cb2ybNAI\u002FlOWN1rk0Y5PHSXU6IonrWbTiOBx1DLAftXDSKbVZfickroVS9Xg91qzNCFlN53T\u002Ff\u002Fti60vRNSR7QWjDWKJK1mzOTzuSkXT21SjtrtNwxjQtVfsS6mqj1NmtUUrGDriezqQtrwmaMEX2jLW\u002F0iVIOpUGNX6Nsj+7lNcoVWRVWgfsStVLxclnnCEpgX6U0ZVzIEtaRCA9D2XqJFPIXCSA+DOkdjJdU2V+fi1OPl2sDPZjxzt\u002FxNdv3I9gVPqRQs12KNewBXOXDQXZEQW0poyNBFkmI1oQCgLkVIxJPUknI8eMackmmat3SIeJSkyQkMBGBzZ6RnGoLapWoqgGzjmuWbCjmxGrZcPGOwECZUZHcxxcbwAxoE60w45wInZk2EggOMQQ6jyGKjePR7lf3IFyv1mOyr+6gOp+qNjlMpRAbSR1mYNKv74BHBLW7FVUc7b9UK7DSlRp2QymV5OhqNRmJN9UDbB+qHDFFJRvnQwz8hfyzrR1P7jj\u002FMdQ6YpHAYrBI+mSmaia+ihijQeiYtoclK9LIXXW6AFU\u002FM1rqHrNYyjXdCSq\u002FP4llKWTwlnjx1C1w59BVg0VOn2K6h0GodyFf0KV299FxTPMyWXrjMiZXYKKv52Byr80igxl2o9DtY5\u002FQTnqgEtRpcMUVPqFwexmVOo4GpXONWdndcag6tX\u002FD2WDYNBh1gaVbpiFUzv0x8kU0JK9Gik2WE9U+90EVLlYDOWXPIYaV42E4xinbMcPUPeWsahyyZ9Q475lqJ5isEZPoebtHyK570dIvvdb1Pvji4gZYFXvwOn9v8Dplw9AldSFODPtDiQxBghVOr6K2gPWolrDdqh808eok9qKDgDkR70ZCQSHUSgggsCMHAE8LAQimJkDGDmCkRCQK36NuSopMxOCGTHBLMQwmBGoNQsxErCBHKCO6ixMgeOJ4QgaIgFEkneqOKa75ASrWB1W4jvs30ZZxV6odONKVLq0H2Jt5qBa50fd+TP6qcGMRq1R7pppqNi6r9Oh\u002Fhiu939yPdPn12+jypW\u002FR3TEfjMHVToTuixAtVsY160xg9FAABevN8pf+SQqd38NFZrcgQrXfIZqbS6D8QXrg\u002FLtn+Q1\u002FC4qX3oTTj4NsEp9ULX356jS+g+ocOV8nHbD4yjj4tDj4mGo8tsPUKPjQyj\u002Fq3E49bZXUL4yoFCocitOuX0jTmnTn9fWQtS6+a+BH5UVf\u002Fe\u002FOO33giWodd+XqKGledFgnNLxMZSnXuHLpI5H9ZbXwsyA+k+i5oDFOKXV3ajSZR1q\u002F+63HMNgl\u002F4Zp131JwAGoA4qdV2GOl14nbcahVp3v4FKVQCpjJ0A4WFGzsg4MGoRgmiLGJiZA+gwwMIXEXSYUUIQDYctJA16sYNAtJnh2B\u002FZRyw2m5h2f6Xm8H7wBkBdhPfHd31HcfenNpDRKZDRVhIqqKZUPBEZNhHUErmeRmdeiBLbX8V3k1thywsNsfWdj6gcQf5t\u002FIj1yJzcGtv+9TzzYJyFV+PbZy\u002FAFsq2rFmPkjU6MgpHXTyHd5+\u002FQJnapPk5f8m936DEaX90T0axMxti38YRdGbjcAzOWCL6omz9Csh86xJsmcIx0vcg6YK7aaRG\u002Fb7\u002FYNe4Ztg8\u002Fn5k\u002Fnguks5nbE6AGoWQkRt7+0sNsGnsr\u002FDthIuxe8fZvMOUHdXOUJ3495DxxdcodeYAKprj5FPLYN8P5+LkX1Lf8BaUTvoEu\u002F4tu2exayOQdN4fXI5lm1wK+2IStnPcYNBKqJQ2BuVOeh3fPtMP31PICOzV5M\u002Fw+8sAbjVJI6COvKP2D0Xl8yph1z\u002FOxvqnLsLnD5+DTen0W3obNj55IdZNmoUfT\u002Foc22dcjww6lLmsF8ps\u002FyvW\u002FLUx1v35Rnx\u002FSm9UrbdfgzBoGexd3hKrH2+Mz97\u002FFEl1OzFnip2aMaOcxbtKOYK+bNS59SW56MCN\u002FqEfTaliC3nqi11j3sopmEcwJ06AjclTJ7kDzUK8sAPaCsvMBSBPmiL6UiBb8RTIn1rKJQiB+kSZY8tdhsraXDovQNXON6DEVy9g53rgpKY34KSdL2Dr+NbY8nxvZCZdjZMvYE1dbI1VAeWuHYEyJWdix5S7kalg\u002F+2NLX87h09bl2Hrko9g1fmxo4amecY\u002FGYfXyq7tZbD\u002Fy8ew\u002FX3Goo\u002FUAiaq1GhZAT\u002F+93x8O6klvpm3ACXq9UZZjqkGVMQP6S3w9bPdsP1LoFTzm1Bq5zh8M\u002FZSbBqdhj2lr+F3zowWxi3x44fYOro5vn7mMmRkNEHZi2u7MUpfejOSdjyLTU83w1cjb8DuMteiYjP6YT+++8cv8eXffokd207G\u002FvVD8e1cunzwD+xBE8QuVc7dUOGMMtiz5M9MeT9vhrujxGfdse6pJtgwPBnr\u002F\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\u002FBShAmXKVYZU7I7nfEsIwJO3+Gj9qjiaP77Bv61qZAdu24UcATgwQmwPoMMDCFxF0yE4ACUgYIApmBr3YOYFoM0NxPszC\u002FIRJmrkOZiFGFjbSxslYHDuGXIhN2CBX4EAsWRycUWiz60PsWjICGUsewHdjzsbm6c+481Hq5IrA3k3YZ\u002FKai\u002F17S6NEBWNk8gagQmuUrrwee+YNQibjmVFYdwgq37gMVbq9jcrnnAOJBLQmbTip8RTEqq\u002FErtc0hjmZdA4iQ6zDDx+YEyGda6b0qfyInDwbqNv3v+vjfkknV8L+zE3M1yjjjatyrGggA\u002Fb4cccn3HzAYx327d6NkhU7QIqkshXp9zV+cGP+Cz9mloZVMoBKiUr9choqnv5f7Jg0CvsASidiS\u002FrnSGrwGEq16IHSmfOxfSnldCnB7wt+3P0WbciDhwKQo4qMGqlTT0XJEmegPD+xqN33I1Stuo358LNOqtjgXGQKg2gT7QiDkRaJgILoQGakDe4gMgQvokBEQzMjTSBmH6hIQ1QoMDOYGYr6KFHUCcTH11Yvhjt\u002FgChQE0\u002FQPQBvBXQDQHBcAqaHbIkoVEPmVj4VnT4SSZRLUPLsgTipPBftF6Hgu+ex\u002FeVf8MniLGz7ojbKNOpFb+rYAC7MClnsyT9rDaw9B5sntsaOrzdRwbsVBpXp96v+A1S\u002FG6UrrsSeBVOQ+S03tWatUPLbf2In8w6NHQq69djP3Wnfosvck9iWKX2x\u002FaORCki1IgZkQFHEpjDZePTGyXX2YM\u002FT5+ObCfcj83saMR\u002F1AZJ1WKNtT7MW9XFym4uA9U8j498fYN8pXVGh+m7s+fcrWeZbBuD7Tckoc01XlPruX\u002FhuraIpDvF307FtZUWU6\u002FQqKtQI41IMlIGVISGz\u002FZ\u002Fgx92sm3iKypWrxD6YC\u002FZ\u002Fzou9EkqeT162btQgTsUbnkJsxyP4ato8KulC\u002Fe6dW4Eds\u002FDliF9gHeGLf9yJLUuko5LogBaKdVcoiPQaQeCGo9DVMbQlG29OLiPpCPIRxA2KIRGfZ5A8s1fiyjrCSlq8ykoZ2aAXHzCOZ6cQkkaYWjYq2EsegBjK2MQ72x+\u002Fw+5Pp2HPp3OwN0G9d9d3QOnaKEnZfnRCidJ7sH97kAsTguPJkAAAEABJREFUBbb\u002FExlrK6B0+8koe4qM9qNMw9+g5NYR2DLxMmxdtcqZUePa\u002FlqPoMIvqiNzbmd8H46vHJxSnUtGRDKfApNFoOTF9VFyz9f4QZGcDz1kJ6BF5q5tXLvJzJF57b\u002Fe5fjjdzSknj1KVLyIq5uG+DWSKlbEj9\u002FNYAAgc+d3zk\u002FffQPdULIM57ZNHoxT5wlU++Wp+H7mVe5TjEAK\u002FDDrdWRWbIPq556HH1YPhS5XDoO9u3ajRLnuytCB3t80yH4N64DUJm7G+Aq7XrwQ60degPUvpuHb+X+XmfOhhbNUp5hxngSbs3HGoiSgodaOgKRrzJxaKtkkkE4gOhtoAFqqCZyfk2WzOuZMsdnEzIId3YyYYJaFzQzu5TACGkjAABm1ABuwZ+EIZO5rjYq3rkK13qtQ5dfNsX\u002FZA9i+nkpalv71XH5G\u002Fm9+Fj0XFeuUwQ\u002Fr\u002FglQbjYNe7dUR+kuK1Ht+hEoDWD3fxfC6n6EKtd\u002FBH02rvNmsqXO\u002Fvs37N1bGyW2zsX3lO1euhD7K1bHvvUjYWa0YAsRKbaR2PHhSpzU9j+oev0CVPv9S6hwXkfaUoXAUL1AEjAGG+I8hYYx+H5DRZTu9Q6q9fwzTvpxO9epORvZIqAg2ngH+t3K\u002F\u002FCi3I3M\u002F7wH23Yfvv\u002FmVJTM\u002FBC7Pg8taWhm2P7JB7CqlZC57F53F+kCQMdu7Jz2C3y7qgYqdmK+FBlhz7ffoXTzr1D7xoGAvYuda9chqdnnqH3n56hcg7sZH5NkB\u002Fsztn34Od+0NuGMP6xEnfveQ7VaBkuZhIr1TkWJmoNQ+4Fvceb\u002FextVDNj99\u002F7YcdINSL5\u002FOZLv+QJn3DQM5ZlfVj40QsIhlmBmNLG4whC8iCAwIy8AxCI6KIKZAWwCYydAcTqUH\u002FMxM\u002FaAGbGawwa9QFrYTD1tkIVJqkmYhQ0QQ3OARIRF54RI5zA7C9\u002FwSDpTF4odG35Y\u002FAL2lu7MJ6s5qHLzEJTa+RJ2fWQawdnC9mD37EuwY211nHzF8yjDILuXz8GP1fqhcqf3UOWMCu79PBwCsSZXo2Sp2ijdltdkr5Wo0vYKIIjGHgD9YeCxndfpazjlxo9R9YKz8cP\u002FjYh\u002F0kAlzGhEYI+9C59DZunrcUrv+Tj19oeRtPNF7HyfmlD\u002F4\u002F76qHTrh6hx+3MogzeQ8c91ANWZC57lR4\u002FdcGrfhTjtzkf40eJEfLeQCiortbgWpZLOQOyqL1H77i9xescOlNLNHkfGxpNRquwiZMz6nDKDmdFvLH6o8Rjq\u002FOETJN+7DjXbN5UxDNFBanVPfLu8DJ\u002FENuCMO1aj7m0zUfU86qkyWgqIKADMyBGgwwC2EIzY4gIzg5khOgzBiwgCM\u002FIExA8jZTALAOZYIoOZkSnaVqJoh88aPdr5HeYukYhFx4G3AI6mq7sTiDBXvOOFCdj2PL57sSG+GXUWvhlDeLohtrz7trPWFbLnX634Pdcv+D1XK2we+wts+\u002Fc6p9u\u002FfyF2TKb96LPx7Yt93V8U\u002FvDvztis78RevIBPT83x7ZR7lAWBe8f+Bdg+KRnfvjqCPDNY3xdbRp2NbR+S5jw01v6P6T+ZPuI5yr6Pu2DLM+di84uMxe8Btvxrmsyw\u002F+NO+GbS3YzDuLTbPvHn2LYkiLN\u002FyXXYNP6PTrEfnyPj1fOx6Rl+Jzb2Ynzz3M\u002FwzVuyo1pzDyNoOMf+75X48s8XYcta2ezn\u002FGpj49g+2E0DSjg2e9HlK8K2\u002FgvbP2Acjk8FsLgjNoy5w5HfT78Y6\u002F\u002FaCdupU9ydL\u002F8Mn\u002F9PDax7fij1+7Hr9Sbkz6BNMtY\u002Fnow1T\u002Fd1mVCJXbN\u002Fjc+HVMfnfzkbax++BN9u4JjpXfH5oPL4bEg1B6v\u002F5zJsZuD9eBObRpyO1X\u002F6OdY9ehpWDf0NtjA\u002Fxfn68RrY8B59aYf3Lseq4X0kDkFyKYIEyXF88mwkaEMJ47AP6MAsoCWP7GisNUZ18WnMT8lEeTnMfAPMGUlPEO8gnAM1ojhHnVNy8mEgmgYy8QQxkgXYCUgG2HkGykBGev\u002Fc1vjmRa5VZxLGJc2G\u002FduewXcTeP081xpbniX+x0BeR7RRJrwWvqUfA2HPnNbY\u002FPwNfLqi15p7aHsOvxO7BJv\u002FTr\u002FnugRyABmvnI1vdD0+w1iEzbNn0j2Mx5hklCItt2Hv5PPxzfPnY9OTKdj87nvUMvb+0djy9K+wTXkLaLl\u002F62hsHnsGvhxzKb5+8gx8NfE+dz0oFk3AixpfjboQXz1ZGxvH3IgdjOTallH45uma2DiyGb78K\u002FHz9wZ+VG574XSsG3Y61j92moMvpk1XOMJ+lEgqjR9W\u002FRnfMbg7P8Ir7seXw0\u002FF2r+ch3WPJGPjjEWgMcokleHHmf9Vlo7PePVCrBlcC58\u002FUQ9rhtTEF3NDFcdULPnQkIg1YVwSZEnLTNOXnUC0A+qcnQxoKh0h7kddPK5o6uhBNXvyZOWUxTNMUbZis4nFi2ABZRYQZsQEsxDDYEZwZgFWTxGyMJUGSIYIk3A8MRxBBRIgkklEecAaAsxY4GEAWwiWHdNQEjP2BBDMjA5G0qDDLMCiBYbgRQSBGXkCeFgIRDAzBzByBCMhIOeaGTkCxXDgOoMO1zudwSwAyQXkIGAHQeUG52Hfqv\u002FBHkAs4HpaGCkC6C9wJLKOQEwpGwSus7CnXWCAEEngwFyvLqAivYEvMcQgiDTwcIRRAohkD4C8qQdAoRkZ8CAyBC8iCgCpBKTYpCMCDwrFEQGmZjAzFOsjyk+YqZqpQ5A3aYOJYW8hkHWUMMEIAGjqQJ3oOIbB8TAgF4jrnNrgeAsskQ2bWEKIaeioREyaBjAz6DA7EBsMagJjZ2YAsQNHc9XuA+BoAFQbOwERdJiRI4iWjByRehADkI7gnjL3Mx6CQxYCGHmCmevIRI08lXFxSDipOjyG2KmfY9e782UFdnAmoJIEe1GUN0W1WzehRj3g+xUjAUmz6UPLEIEH1eodiJYKjjCYpOoCCk7sZEbaADaBsRNABiBFzEa9OWBPKXiEVIRoZCaGqiJsxW8T452C6uHuBEg4zN2f9wDc\u002FV3PG4EAU0BavQxzwYoVgSxFC+cGkc5hxhImcGgyrrmOotA7yEG9ZLwtoZwUHYKcaU6amYlwiAYBDvvAVz4UOKSOELDsg6YwAsdRzcZQ6p2EQ5OODEhyQCocQTuRpKlnT1vyYcs5\u002FrZxNfH12587H9lGcega+lFKhr2zCcNEZlk4VMTt6KMAIaI20AS92JCKoyAzalxzfqIcIV0wVNDTiU3qYIyIkVa25NmkD91FOgjFNEywozDgSDirYtppMkpNmKnG15zODGUUhfMiokx8MC\u002FxdKSAzTE0d4II09zx7NhkJSAZKEgwkhOxY5NYKI6dBTs2WkocUkKhhIOJktLl7lQuCqnsTfrIVvYu6YAIDBkLeB5bx7bid1GIH\u002FIRRKYujrONTDSeswhMpCPsn30Jvvz7uMjI6WSZjaBd3CBUSCRw+ZGQjwC4G188+its2Zzg4RTqEsdfhG9HVceaYefi64WyzdKL0\u002Fp2scVIRRwiUtSQYSNBNtv4khLYqGEYjkm9aKVOjohKNsmCOokiRHYkw8AJiJ7Z9M7omHfFZhMz044OmBGrZcMG96LMgIAGEjBARi3AzshAc\u002FJGAI8EDNI5wNlS5jDViVg0RQiwwVw0S8AGUGmwAJMOSPLgIZ5IMqEIzIwiAzsHJsLJHMvOAMooggA6KGKD8aXmRFISjAyRegeiJYMjDCapuoCCmcG9hI1KchBNMmDVm0QOAGMz9Q7IAKIMcEi+BIRHKAYkI7A5kgIAxpd6AhVmRgKQ0NgJEB5m5AgIwSgXAOoJbCLNDGaG6DAELyIIzMgTwMNCIIKZOYCRIxgJAbni15irkjIzIZgRE8xCDIMZgVqzECMBG8gB6qjOwhQ4nhiOoCESQCR5p4owGbYgBnjQho1aEIyQhUFDJxEmON5h2ggDFBlyO8ws0Bm1AqizsJfMAGfjEADyBAuByInMKBEAThT0kgUUqBMYIATAUXBi8AjYgKAwiw0oipwtQJ4Me1FkjZhgAAk2g5kBCECkKDjCYABEsgdgfMEdZqQJAQPKybNHeJiRNzIOzGnMsUbawM6BmcHM4A4iQ\u002FAiCkTUmZmj4XBAmxn0YgeBaDNDUR\u002FFZhPT7q9iOMw7guyYO77uFbjrO8ph3RCIC7F8nA150rzdUHMMzRmatpLThkLHJ+JsNmTYqA58RMs1wJQ570RMmkr2HJM9aRJs9FITL58Qk3RNc6Q1xyErO+YWyAIRAziFk0W+kR1t1WhAM0ahno20k7CTLCEOlWzUM4BzlJ5AOohPWxo42nmrC2wppl\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\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\u002FkxHzNjD5gRqzls0Aukhc3U0wZZmKSahFnYADE0B0hEWHROiHQOs2OjiSHAJAFHG4AALAEbhUbeAiwnR6oDIB48IkwysZkZTQxgc+A6C3sA1AtCBMAAgoVAJBZmRmwwwEHQG0IxWXPAHgIyACnpoYPCLNqogQM4IXkjT2DPZjAgAOpNlAEBMpgZgsNgRhBDTAZGWiQCKkAAzMwBdBhg4YsIOswoIYiWzEgEYGQN7ByYGcwM0WEIXkQQmJEnIH4YKYNZADDHEhnMjEzRtmKziUU7v8Pc3ROx6DjwFsDRrJu7E4gw7yIcL0zQXQ3D8AaIUvGhHwVsEoQQGNE84AM29CHDRh1dnH+IozGFaUBr2rg+wJSRYGNM0sqXpgEvIgTJBQxNHWOHtvSSiDJSkYyYAhqpBWM5I8ZSjACoowt7SSNzshTSP7Ah7RwZQzLSkTyOnbe6wJZmLpbryATSnPowHvUcUEpGDqi4Hx2dmhpasw\u002F08XFDvdM5QwpoFenjcZyMQwgLaCbzuF2gksYBOzdQpI\u002Fi0y1Q0TnQ0ZHCSE+u+DTmqGSUZxwrV8kJTh5i0dEcHOYsqVIflJABHO\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\u002FkHVInkB295EyQhIiCoGlsQTS+s6aBs3MmAUWRpkcJeTLsnQsFQYsEEQ6kzkYi5yw\u002FMkTUkqA26MWGVBwpKzHUscnHcY6QzmUqTQBOKZI62ZBUIxeMEuqlEkgnCMUMFljSmLRayMuouEI0EWFOJFgDQe6qN0VkNA8iTky8uABzUiTYpJS5EyhUICBLH\u002FWOz0ZLykhxZ\u002FKk2Zypw4GIvUS0jVMkOIiTxDFtSFPDPCJvcVmguQU+lDkTdQLyanF\u002FxZIgAPkIovRdnNA2sqCHU7to0hFEEwUm7B1PnGBIN0klFIjmSESBX0Cwdy40plGgJ+Fa3I4WcTsnpB0tHEmdfKWniKQoAbnsiIJA7cTqGMChQMOeHBsJV2fVQrSG0IgC0ZJJR3eRQdCAYq8ABDbZyke2VBRpK\u002FJN7FejyuOQ4KnQ7qly+JXobLgcWjg+dyxdiycDncOiD4AYAp1wLjAylAnnApeGsixcFi0ou3REWUgWYNLiQ5DewZMxjh3Dr5RTOI9fCYe1afl0eQRQAS1HV0ArBxXRakwArZ+phFYE4dZ\u002Fq4TWf6vs4LKxleHg2Sq4jPBrwbgq+PW4qg7aPFcNDp4ndnAK2rxwCtpGML462hLaTaiOAE5Fu4mn4vIIJtXA5YIXiQm\u002FmXwaEuGKKafDwUs1cQXhyr\u002FXRAC1iGuh\u002Fcsh\u002FKM22gteISZ0eCUZDqYSE3776hlwMK0Ofku4KoLX6uIqwevEhI7Tz0QiXD2jHhy8QUxInXkWEuGaf56NVMI1b9aHg1nEhN\u002FN+hkczP5ZkV6ciYMf0jWi9aJrw+FywXWldSRZNlwOuia0xuKYa8\u002FxxJIF1wLtxDuIIZDlhinjWm+hdSycC+ga0Fo\u002FEGddJ04fXhvueglpyR0ovoMgL+XrQPMlBNeIrpUKvF4qoNVoXh+ChOvEXSPxa6UydK24a0TXCq+P3K+TqrxOCO4aqYY2zx\u002FZdfIbXiOXE37zYnSdnM7rJbxGdK3wGrmCcKXAXStZ18mVulZ0jUSQ73XC6yW6RoR1jQh4jVxFSLxGOs44M7hGdK3wGrmakHiN6PqIwF0julZ4jVxD+J2uE14jvyMkrtVjTRf5JnasJ+zH8xU4rirgk\u002FUV8BXItwJ+E8u3PF7pK+Ar4CvgK1CcK+A3seJ8dnxuvgK+Ar4Cx74Cx9WIfhM7rk6XT9ZXwFfAV8BXILEChbKJ7du3D6VLl04cx9O+AidsBbTWteYPd4Lyke\u002Fh+nl7X4HjsQJa61rzBZ17oWxiO3fuxGmnneY3soI+W\u002FnE86qiqYAuTK11rfnDzUA+8lWMw\u002FX19r4Cx1MFtMa11rXmCzrvQtnEtm3bBu24Z555Js455xwPvgYn7BrQGtda15o\u002F3ItTPvJVDH+d+PeJE3kNaI1rrWvNH+51cjD7QtnENKiS3bBhAz7\u002F\u002FHMPvgYn7BrQGtda15o\u002FEpCvYhyf14m\u002Ftv15O7Q1oDWutX4k18jBfAptEzvYwF7vK+Ar4CvgK+ArcLQV8JvY0VbQ+\u002FsK+Ar4CvgKHLMK5BzIb2I5K+J5XwFfAV8BX4HjpgJ+EztuTpVP1FfAV8BXwFcgZwX8JpazIp4v+Ar4iL4CvgK+AoVUAb+JFVJhfVhfAV8BXwFfgcKvgN\u002FECr\u002FGfgRfAV+BY18BP+JPpAJ+E\u002FuJnGg\u002FTV8BXwFfgROxAn4TOxHPqp+Tr4CvgK\u002FAT6QCxWoT+4nU3E\u002FTV8BXwFfAV6CAKuA3sQIqpA\u002FjK+Ar4CvgK3DsK+A3sWNfcz9isaqAT8ZXwFfgeK6A38SO57Pnc\u002FcV8BXwFfiJV8BvYj\u002FxBeCn7yvgK3DsK+BHLLgK+E2s4GrpI\u002FkK+Ar4CvgKHOMK+E3sGBfcD+cr4CvgK+ArUHAV8JvYodbS2\u002FkK+Ar4CvgKFLsK+E2s2J0Sn5CvgK+Ar4CvwKFWwG9ih1opb+crcOwr4Ef0FfAVOEgF\u002FCZ2kAJ5ta+Ar4CvgK9A8a2A38SK77nxmfkK+Ar4Chz7ChxnI\u002FpN7Dg7YT5dXwFfAV8BX4GsCvhNLKsWnvIV8BXwFfAVOM4q4Dex4+yE5Z6ul\u002FoK+Ar4Cvw0KxDfxKpUqfLTrICfta+Ar4CvgK\u002FAcVeBaM9ym1iJkiVx1VVXHXeT8An7CvgKFF0F\u002FMi+AkVZAe1ZJUqWRAklUbZsDB07Xo2bbroJ0e4muQdfAV8BXwFfAV+B4lQB7VHaq7Rnae9ym1j5ChVRomRJXP6b3+Cpp57C5MmTPfga+DXg14BfA34NFLM1MNntUdqrSpQsCe1d\u002Fz8AAAD\u002F\u002F5kHjeMAAAAGSURBVAMAIaS3tBcVGWMAAAAASUVORK5CYII=",[54,1846,1847,1848,1850],{},"Wyklucz posiadane linki – skonfiguruj zasady wykluczania domen (np. z Ahrefs, Linkhouse lub 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ggnjfogViRxG5znjGXjMONow28AFTQvmzgYFq67QYmMYBr78bIwOhmHA2dkZk34eDy5Yssimh8Pp6TW9iUwz+0ueU37\u002FFUOfH4zqyvNp2Qb2IyGeZvs2rFulr938ObNRtkxpJbirYNe2TTqO1+D7b8bCzdVVt53Xd9P6NWAZ9o02LPvMNrHvrJ\u002FxPJfwHwG7\u002Fw4z9ih4x9e4PaUObk4oIUEYyD0g94DcA3IPWL0H+FnBz4yM\u002FVQS61mRAH\u002F5ZsXKVejc6TE9rzQrtlHalDSBTBGXfJOIuHkQnl1mwmfICdsJ0la5VnIPyD0g90Cm3wP8rOBnBj87kv4YkxzZiQBXj9vbO6hh+zLZqVs5ri+ZIi5Djv4F90bvwN6jeI4DLB0WAkJACAiBlBHgZwU\u002FM\u002FjZkVhJSct+BDiczuFpDn9nv97lnB5liriMCr4pwjLn3FPSUyEgBIRAmglQYPKzI82GxIAQEAKZTiBTxGWm90oqTCEByS4EhIAQEAJCQAgIgfQhIOIyfTiKFSEgBISAEBACGUNArAoBGyMg4tLGLpg0VwgIASEgBISAEBACWZmAiMusfHWkbelNQOwJASEgBISAEBACGUxAxGUGAxbzQkAICAEhIASEQHIISJ7sQkDEZXa5ktIPISAEhIAQEAJCQAhkAQIiLrPARZAmCIH0JiD2hIAQEAJCQAg8LAIiLh8WealXCAgBISAEhIAQyIkEsn2fRVxm+0ssHRQCQkAICAEhIASEQOYREHGZeaylJiEgBNKbgNgTAkJACAiBLEdAxGWWuyTSICEgBISAEBACQkAI2C4Bu6f69sVTffvGBtvtirRcCAgBISAEhIAQiE8gIiICV69eRVhYWPwkORcC6UbAUk\u002FaqT9YhnSrRQwJASEgBIRAOhEQM9mZwO7du7Fw4cI44u\u002FUqVP47rvvcO\u002FevTR1PSgoCN9++y2WLFmC8PDwNNmSwkIgMQKWWtLOMAwYxn8hsYKSJgSEgBAQAkJACKQfAXoT169fj40bN+LKlSvpZ\u002Fi+Jdq0t7dHXzVK6e7ufj9WdkIg\u002FQkYxn9aMseJy\u002FTHGWMx\u002FOpuhBydjeiwwJiIdNqGXdqIO393xN3Vw9PJopgRAkJACAiBrEKA4s8wDFStWhVHjhyJ0yx6LX\u002F88Ue8+eabGDlyJJYvX47o6Gjs2LEDn332GT799FNMnDhRx1Ggvv766zrvBx98gEOHDsHPzw8zZszAuXPn8Pnnn+Ps2bNYvHgxRo0aBeYdP3486NmMU6mcCIFUEjAMEZepQhdx6whuT22A2381R2TAhTg2Qk8vRvCubxAVfCNOfFpOou7dQtCWT4DoKDiVeSwtpqSsEBACQsAWCGSJNoaeXAD\u002F+U\u002Fi5i\u002FlcHNCieQHlZ\u002FlWD65Hdm3bx+KFSuGhg0bakFoKfYCAgLQrVs3LQwpCDl8fu3aNW06MDAQTz\u002F9NIYOHYoTJ05g165deO+993TewYMHY8GCBQgJCUGfPn1QunRpLTo9PT1x8OBBfUyx6ebmBg6\u002Fa4OyEQJpJGAYRuxIuKwWTwHM8IubERXipwTkTYRf2Wm1JAVmVOAVlR6twoP\u002Fo8ODwBCbEhWhxOpFZTeuMI0ODUB0qD8cizSGc6n2sdlZluI2OjI0Nk4OhIAQEAJCIO0EgraOwb39v8KlxnPwHnQQPsPOJzswP8uxPO0k1RoKyZMnT6JWrVooXrw4OHx96dKl2GIFChTQwpMRXl5e4LA2RSXPKUgLFy7MQxw7dkynUThu2bIFp0+f1vMrTSGqM6lNruOxsXwAABAASURBVFy5kDdvXvz+++84cOAA+vfvjxo1aqgU+S8E0peAiMtk8oyODEPY+TVw8KkMB68yCD21WJWMKx6jw+8hYOVQ3P6zqfJutsCdmW0QcfuYygeEXdyAW7\u002FXgP+i\u002Ftr7GfPNNlq9if2GW1PqqbytVbkmuDO7PSLvnEa0ErEBq15G1L3bCDk8HXf+7oSooOu4u\u002FZV3PqjjsrfBrfVPnjPeGU\u002FbjtUBCAbISAEhIAQSBEBvi+H+26FZ7d\u002F1Bf6djAcXFJUnvmdS7XT5WmH9hIzcP78eVAsUlDu3bsXTk5O4D6xMslJc3R0RLt27VC0aNE42WmfXs3evXvrIfgPP\u002FwQZ86ciZNHToRAehCwCXEZemoR\u002FBf2w83fqqphivLJDyo\u002Fy7F8WmFF3DiIiDsn4Vz6UTgWa4ZINUQecetoHLPRESFwyFcdefqsRe5HvtLCMGjzJ6AwNTNG+p2Cq\u002FpG7Fi4IcLOrUbw7u\u002FhVLINvAfsgNfj\u002FwCGvRKQI6HGwpGr2WgYLl5wLtcVnh1\u002FRbjvZoSdXQG3uv+D98AdcCzeUgnPqYj0O6vyy38hIASEQOYR4Nw\u002FM0RFRcEMZhz3mdea9KmJX+Rd6wxPsaiMXztFJu3QXvw085z7nTt3okSJElpU8pzD1xR7\u002Fv7+PE12qFixop47Wa1aNTRu3FjbpO34Bji\u002Fk\u002FMsc+fOrRf40GMaf55n\u002FDJyLgRSQyDLi8ug7V\u002Fg3oHJcKn+jBJUu+Az5ESyg\u002FfAXbocy9NOagCZZei1NOwclLBsAicl6qLVUDaHyc107u2UEHSrORT2uYvAuWwXJRpb62F0hAczWQfXWi8ocTgC9l6lEXJivhKPeeBSuY\u002FKdweGY24lXjuoIfILoHC1c\u002FGGYdjBcMoFu1yF9B7qPOL6fkSpIXOPtj8h71PbQFvauGyEgBAQAikgwPe1u+tew+0Zj+DWpMrJ+uJ+4+fy0OGXCrj+cwVcnVge13+tght\u002FtYbfmtcQfGalFpoUl2ZIQZMeatbw68p7WKx5urTBSdmhPWvGuNiGz55s06aNFoQUhTzm0DcFprVyCcWXL18eFJYff\u002Fwx3nrrLYwbNw5NmzaFt7d3nOwFCxZEyZIlMWbMGLzxxhs4fvw4GjVqFCePnAiB9CBglx5GMsoGPY7hvtvh2eUvOJdsA34bTEldzM9yLE87tJeS8mZergAPv7QF9nnKwd6rLBx8qsDeoyT4xmzplYRhAEr84f6f4ZT7\u002FtF\u002FOwpU8yw6PBCcm+m\u002FoDc4HM4QvPsn5ekMBYfAzXzm3kkxcKv3KiJuHlbD4m1xa2p9PaxOL6eZJ+ftpcdCQAiklEDEzUPgFJ2AFcMQenIhou5eAr8wJ2UnOjrm3SYiKhoRkdEIi4hGaHg07oWGI+jWRfgfXYgbS17EjXn9ce\u002FqPvDh3TYlMCPDUvw5Y40ZP3+g7FlL9\u002FLy0gKPcyfNPBy2\u002Ft\u002F\u002F\u002FqfnYJYtWxYjRoyAq6urTuae54yvX7++XsijE9TGMAy0b98eX375Zewq8jp16qgUgPlZjuUNw0CnTp0wduxYfPHFF1qIxhegupBsshWBqKCrCFg5HEFaX4RlSt\u002FsMqWWVFYScmQmXGu\u002FkOYXO1\u002FktEN7qWlK+LU9iPQ\u002Fi\u002FArO3BLDbXfmlxLCbyYYXIOl6fGJsvYueVTIrU48vbbFNcb+9wROJfvxixxQnSIP5xKtEKe3quRt+96OBVpguC94xF+dU+cfHIiBISAELBGgF+K\u002Fec\u002Fqd\u002FPrOVJKJ7CUmlKxIhKIKpYB+Tq+CsKD9mPkiMuoNQrF\u002FSe5861noffnqkIPLUSFJhRaticIjMhu7YQx8WVSa0at4V+PJQ2SqUPlYAWlmtGIeTkAgTvmaicYusypT1ZWlyG39gPp6JN0wUE7dBeaoyFnVkKw9kDnp2nI8+TK3TwaD8R9FTyjRqp\u002FONcyqiQ2wjc9D648Ie2bv\u002FZGH7zeoLeUsT74zMv\u002Ff7phODdP4LzOylOlbsBkFXj8UjJqRAQAgkRoMfy7qqX1dtGRELJVuNMYRmp1GWo8lbmbv0NinT9GXnKt4eTe171VmjEBp4zvnCX8aCgDPTdmy0EplU4kiAEsiiByMDLCFjzml5QbNg7wq3608pB1RKZ8ZelxSWHFOh1TA8Q2k4iQxTW6uCzJsOv7YVDvmpwLFRXDYuX0sFRiV6HvBXB4fKEhKA1e5bxTkWbIVezj0Dvp98\u002FXRCw4gXY5SqqFwMZTrkss+pj59Id4VK5L0IO\u002FqGH0UOO\u002FAWXKv3gWETmzGhA2XsjvRMCaSYQtPVzREdFpMgOhaUaDYcpLD3afIs8VXtoMZmYIcMwVL7uMKLCERoaisjISFBsMiRWLiumGY5u8Ow664HAz4Gs2F5pkxCgsLy79nUlLDdCC8taw+BW92V17JwpcLK2uLSCQA9R\u002FFI+0cnnVoqmONrO1TvGU9luvCprqBDz37B3Up7MP+HVYz4oBHM1+eD+4ppSMRnUlnF5ei4GV3xzcrf3oP2gOFRJsf+dy3RC3v6b4T1wJ7yfPQCvbrNh71lCp9t7lQIX7NCOjrBzgHvDN1W+gzre+9mDcK\u002F\u002FmkoyVJD\u002FQkAICAHrBDgywqk91nNYT1EOS0REAXYlOiBvMoSlackwDHiVewQh14\u002Fo5y5GqeFxM82m9uq9l0\u002F4cCxYB3Zu+QEl0CP9ziD63i2b6oY0NiMJZKbtaD3M7bf4GUTcPPJAxQ8Iy9pcSJx5wpINsklxyYZnt2A4e8KwT+43CgN2rnkBGJA\u002FISAEhEByCISeWZacbA\u002FkodcySqnL8Mho5K7cE4aRsvcdwzDg5Jo7Vlzaoucy0v+cXgB18+dyuDOjlTruh8B\u002F3wKf6vEAMIkQAhlMIOLmUQRt\u002FRJh59ciYPUrce7DGGH5xn8eSwrLOi\u002FBUA6xDG5WHPN2cc5s5EQPUXT+E57xAn\u002FJxka6IM0UAkLACgGJzhgCqVn4p4fElbpU2hIRkUCuYvVS1Tg3n9JKXEbEeURRqgw9pEKB\u002F76J8EsboZS1nobkWuM5NcQ4Ag7eFSF\u002FQiCzCTh4V4B7vf\u002FBcPZQwvKYEpgj9T5GWI5SwnKDFpNuSlQyZLawJA+7T8d8AsvAyCwfOERRqD4cC9RSHrx894cozqohittZvunSQCEgBITAwyAQHXQ11dVSZHLOpaObV6psOLp66jmXUTY6LM558ew45717dpkJ98bvwa3eK7DLVYTREoRA5hIw7OFSsQdyNX4XhlNuRKihcf8lg+C3oJ8SlptihGXdl+FW+0V9nM6Ns2ru668nICaMh016LiP9z8N\u002FyTO4OamqXtjiv+RpBG58T6+4ttprSRACQkAICIEUE1COSzDQe5niwhYFKCw5JM5gEW0bh\u002FcXg\u002FLpHogKR\u002FjlbQhYMlANS66xjfZLK7MfASUwXSs9gVxN3tMCM\u002FKuLzgPmF5KLtxxqzVMCUvHh9RvwzbFZeDGdxHuuxl6iKJwA7hWfwZudV6GQ94KkD8hIASEgE0QyORGGu4F01xjWNCdVNkIC\u002FZTb9dGqspmhUIOhRvqZoT7bsXNn8vCf0EvhF1YD8Mlj45\u002FWJuwsDCEh4c\u002FrOqTrJdfJJYvX47FixfrJwUkWUAypIxArMB8RwtMw94ZbnWH42EKy2j9VRS2KS4jbh7WF8C5VHt4dpoG94ZvaXFpl6uwjpeNEBACQkAIxCXgWLB23IhknhkqH4Od2vhf2KHOUv7\u002F7rXTsLOz0wLTMJShlJt4qCVyNf0QlvMr7Vy94VKpFzw7T4ejEp4MqWngpUuX0Lx581guPGYcbfEXdAzDiE0zDAOLFi1iEpincePGcHZ2hpOTEwYNGoR79+7pNHOzb98+DBkyJDZ8\u002FfXX4G+Lm+mZsQ8ODsZXX32lf4no1i1ZWZ8hzLXAfBIej3yJ3C0+UcJyKPjooQypKwmjFJbqjtW57PTW1jZxhyjAx2sELHtOfZPMnCfP2xouaa8QEAJCgPMFU0PBMAAKSwe1uXNgToo9UPReBd29AwcHh1iBmZp2ZEoZeyf9AxXx67L3Kg2vJ1fAZ9h5HfI+vQe5Wn4JB58qsc++jF+GP3QBZS9+vOU5f67x2LFj2LRpkw48ZpyZp0KFCpg2bRr+\u002FvtvHWrXjvmCwDy+vr7YunWrFpzz58\u002FHggULzGJ6f\u002FHiRfz66684d+4crl+\u002Fjg8++AAlSpTA3Llzdbq5oefT39\u002FfPH1gH987yvyMi5+RzzG9c+cOeL3NNHd3d8xXbdu+fTt8fHzMaL0PCgqKk1dHqg3bwjrUofxPLgElMJ3LPKq+8DwJw94xuaXSPZ8B477NaNikuHQoVF93IPzydtycVAX8jdywixvUEEXqJptrY7IRAkJACGRjAk4lWsPx\u002Fntncrtp3P+s4N7BHrh3eimu7Pk7QVGQkE0KjatHVsHOszQcHR20uGQ+w7hvmCdZKDjmrwV+lqRHk2iH9hKzRc8eBWT16tXBwGPL\u002FAULFgQFpYuLCxo0aIAiRYogMDAQBw4cQMuWLdGwYUO9Z9ktW7ZYFo09fvnll7XAu3HjBgYMGIDhw4fj7Nmzejj9jTfeAD2fXl5eyJ8\u002FP5YtW6bL0Wvq6OiIGjVqxHpHKU5Hjx6t89Nj2rt3b1AIsgDL5c2bFwzlypVD9+7dtZA9deoUOnXqpMO1a9fANhcuXBjFixdHrly54KXqZVnaOHnyJCpVqqTj2Ca2TUQmydhS4OxsttewTXGZq\u002FF7sJxfaeeaFy4Vn4DnY3\u002FoN8+UvoFC\u002FoSAEBACOYCAe6M3Ydg5pKinhsptr7yWTg4G3JzscHnJK7iy958kBSaF5ZW9c3A38B5cXV2VuHSEvb09DIMWldEs+J+\u002FeHZv9w8Jei9T0lx6LWmH9hIr9+677+Lq1at49NFHdeDxyJEjY4ts2LBBi84nn3wSJUuWxJw5c7Qoo5hcv349tm3bBu73798fK\u002FRiC8c74DV4+umnQZF36NAh\u002FPbbb\u002Fjmm28wceJEHDlyBHXr1sXgwYO18GTRiIgItG7dGidOnEDfvn3x0UcfYe3atVrYfvLJJ9qTSmFIocpypUuXxq5du\u002FD+++9jxYoVNJFgoCD96aefdNvpzfzwww9123\u002F88Ud9f5xTntapU6dqGxScCRqRyCxJwJSWbJwdN1k22FsboigFrycWwWfICR30r9g0\u002FxQO3pXhef\u002FZl\u002FH7xBc7lL348el9zhWRAQF39fPc4tv28\u002FMHQ\u002Fz45J5b5rt7NxB88QcH38ONmzctk9L12KwnXY1mkDEO1QQGBqXIelBQsOaYWKHr6hs\u002Ff74usTzpkZZS1rz+LJMedVuzQfusxzI9oTjL9Iw65mvL9\u002FKVBF9b6VUn67D2+k1uHbynLl7yTW72TM3n4FMVudv+CCMFAtNQWpDBXn1aODsayOVi4MqSETgyczCuHV6J0KA7WmhSTDLwnPFHZj6Pu3cD4FW8DlxcnOGghsUNw8jS4tK5XFc4FmkE\u002F\u002FlPIPTsyhSLTH7OsBzL0w7tJXaBKRY5fF2rVi0w8JhxLOPp6Yk6deoFWetuAAAQAElEQVRocUdB1qNHD0yYMAEcTn799dfBIe5GjRrh+eefBz2GLJNUoMCkV5DvlZy\u002F2aRJE\u002FTr1097DN9+++1Y4Uk7bm5uOo2eyBEjRugvCKNGjUK1atX0HM+iRYvi\u002FPnz4FA+h+jfe+893V56R5999lmaSDDUq1cPjzzyiPbEMh\u002FngQYHB6Np06Za5Hbr1g1s35o1a1C5cuUEbUhk1iRgqGZF28KCHsd8NRB2aZNqbtr\u002F0w7tpdQSb\u002FKVq9di9j\u002FzdFi7fsMDE6ctbfopAcm83FvG83jfgYPYuXsPD9MU7t0Lwdz5C3H+wkWcPnMW\u002F27YbPUDd+u2Hbh2\u002FXqq6rOsJ1UGMrnQocNHsWhJzLBOcqtevnK15mgtP6\u002F\u002FuvUbcebsOWtZ0iU+Nax5\u002FXkfsGy6NCKeEdqlfdZjJiUUZ6Zl9J6ib+26f3H7TupWLCfUvj179+PfjZtjk\u002Fi6tfb6jc2UyMEl38uYPnM2AgICEsn1cJM4PO7ZbbYe5UluS\u002FihYa+8l472gKvyXuZ2sUPkueW4OOcZ7PmyCrZ8UASbVeCe51c2fgv3So\u002FDu2IHuLm5goImq3stTRbujd6Ba43BCNk\u002FCbd+r4abE0okN+j8LMfytGPaTGgfqIa3KfB69eqFH374Ad9\u002F\u002Fz0oIBnHtN5q2Hn58uUoVaqU9vpS5FFk8j3Jy8sL8+bN0+\u002F755XAq1WrFihGE6rHMu7gwYP6yzQ9hoznPEl+IeBxYsHu\u002FmKshPI4quFzw+AdEpNKe\u002FySFnOW+Jb3hJmD3ln2pU+fPvjss8+0UOW5mS572yBgwNANVd9F9T5Lblwq98a9PeNT\u002FO0xfmf4bZJ2aC9+WlLnkZFRuHLlKurUroknunfV2df9u1HvuaFw27f\u002FIO7c8eNpbIiMitTCjx825gutQb26aNq4UWwelqUgClLeM0byTSNQed7oiaS9AOUBvX37Dhh4zDzxQ4XyZdGhXRs9l4nljxw9BrNOCoELFy+pb6M3lCAOAf\u002Fi52Fc\u002FMB2HTt+Qn97tEwzy1LQmt4sxtGTxTLsC1cssr\u002FMc\u002FTYcf1GZtpgGcYz8JjxbCP7zzaz7bTH+PiBPMiZ9VimMT\u002FbmlA87dEu28N6GMyyLEfW5jn3bBPbzDJMZ7\u002F4odjp0Q4oV7YMsyiO98B+sj56My1tMI5p7A8zsz4GHjPQppmf\u002FTlw8PAD9w3nGFm2m+UsA9tIfmwj+2WZRpsJMWIetoP185g22DceM\u002FD4rvqgYx6eMzAvPSQ8ZmBdFF5h4WE81YF5LMvwmHFMZB1sJwOPGcd7mPcyA48ZxxCfG+tiOttFnkxnPg+P3Oja+THkzZOHp4leC2agDdbFwGPGWQZeJ\u002FLi\u002FXPrVtwfYAi+9991ZhmzTcFqpMD0SrJf7B8Dj5nnkvJYuqkh4BLFi7OYvr4JXWed+BA39GBylMej\u002FQQ4l+sCu9xFYdg5WG2RoT4v1H842BtwUtncnA3kVh5MTzc75M1lD+\u002FcTvApUBQFq3VE8c5fo3iP35G3RF24u7vpOXsONuC1tOy8s\u002FJgeioB7jPkJMxFPMnaq\u002Fwsx\u002FKW9hI6JhN3d3fsV0Pa9P4dPnwYO3fuRKFChZSn1wUzZ85EwYIFweHi1atX6\u002FOyZcsid+7cmDVrlhad3FOAcriaq8cTqoeLbHbs2IF33nlHrxwfOHAgmLdz5856aHry5MnYvXs36A0tUKAAqlatmpAZq3H0ZHKu6Mcff6ztTJs2DbRptYCVhOeeew4tW7bU0wMotu\u002FevYvLly9byS3RWZ2AXVZuoHPZzmqIogH8F\u002FZF6LnVKRaZFJUsx\u002FKORRqA9tLSXzv17a14saLgBwy\u002F8S1cvAxr1v6rhyn+mbcAO3fFeCX5Abx4yQot8rZs3Y5p02epD8IQbNi0WQd+EP0zdwHW\u002F7tJDRvd1Z4OelAOKc\u002Fbz5MmY\u002FmK1aB35pKvrxaom7duw4JFSx4Qe+wLyyxS3jp+8E\u002F9cyauXb+BzVu2YfHSFbh1+7ZqWzCuXL2qj\u002FkhOHnqdNy4eQus78+\u002FYtpFOwzs05x5C7Fi5Rrww3b+wsUIDIoZZqb36o9pf+Hqteug+Jk+429tm\u002FX\u002F+vsU7Nq9V9czdfpMzJw9R3v6Tp46gz\u002F\u002Fmq37zqHl36f8qePpBWQ7WAeZ\u002FPLbHzimxCzbN+XPGfBT3l+2xwzrN2zC\u002FIVLVH1Bum30JDPt3PkLYFkKrR07d2P3nn2MRkIsLl66hIWLl+pfCWGmpctXabYUBBTgV69eA9t36vQZ3Ra2g9eIgsn0brK+3\u002F6YphhcA+sjb7I3ucW\u002FntbqXKO8bwvVvUPxxj3P2abw8Ah1f2zRgoQeOtbLeDOQF9tI\u002FuRFLlH3n2zN44QYmWUpmlesWqNPea2m\u002FTVT10ObS5atUMNbFx\u002Fgw\u002F7qAmqzeu16rFqzTn+JUaf6P689r58+URseM442eX15nRl4fOPGTfV6iHs\u002FB6uhMDKOz43X749p0zFvwSI9F2vBoqWaC+NNryLbltC1UM3Q\u002F3lNknr9+KoPLnclfgoXKoiTp07rctwE3wsG+dNLxLrp\u002FWfdU\u002F78C3\u002FOmAXWndD9fE29Nvi6vRcSol8LBw8dAV9P\u002FJD8e+58\u002Fbqh\u002FawU6MXM3eor5O2zFt7PHdHTjHzuTzeKv8\u002F3\u002FAnkG3IcBZ4\u002FjkJDj6HosKMo\u002FsJhFB92EMWH7kXxAStQqIOyVbGjEpXuehiVX87onTIMA4ZhZKWuP\u002FS2uLi4YMyYMQhUX+y4kIUijaw4Z5HCkyLwtddeA0Pbtm31IpixY8eCaZwDOWzYMD1s3bVrV3BonF7PhDpFO1wMNH78eF0fPaT0Nj6rhq5p+5VXXtHzLbmifPr06Vq0JmTHWhwF6bhx4\u002FSKdM7b5NzM9u3bW8tuNX706NGgLXJ47LHH0Ed5MGnPagFJyKIEonW7srS4ZAvdG7wB1+rPIOTAZNyaUhc3fymf7MD8LMfytEN7qQn0XlKw8YONH7KlS5VUHx7X9JtCj8e7oEnjhnji8a5alNADRBHa+pEWaNGsCZ584nH1TTMXKFrMuimGKDBZtlHD+trzePzESURERiB\u002FPh\u002F07d0TZUqXQuVKFVGhfDncvu2Hli2a6aEl00b8fWhYqJ4MXblSBdBuK5W\u002FaJHCaqjEA2XLlAaP9ykPa1PVVrarS6eOemK4ZbsuKq9LiPpg7NWzu+5Tl06P6uEY1rV33wHQ8\u002FpIy+bo\u002FJjyThQvil179jIJBQvkx2Md26Nt61ag+Pb2zquPH+vYTn3AuODylSug96ZyxQo6nvnYpkNHjuryFSuUQ5tHWmq7nh4eYDt0gtr4+wfgovK+duvymG4T23ZTiWMypJhv1qRxbNmyZUurEkBCLIoULgwKRd\u002FLV7SoYj95DWgnd65cYFvKKe8k+8a21K9bR88j0wbvb6zVx\u002FbSHtvI69nrie6ae0J15vPxxqVLl0H+zPvkE91QrGgRLXr5hk++vJ8eUzxv3LilxFXA\u002FdqBvfsPaA9q\u002FDbSK2eNkVm4RPFiSpwH6y9G15XQ8\u002FL0BPt+WXnlPT09UKpkiQf4MI7lKZLoRXy8ayfluVJuK0YmEthOXl9eZ4Z2bR7RojT+\u002Fcx28BrwfiULeuD5OqD3lnPDyIAsWrdqoe8BxpvVWrsWZjo\u002FpOPXR6FjpnPPunjN+RrjlycKUsbHr5sCmXVzhSyvW7MmjRK8n08ogVpQeX5yKW8U7fLLQ548Xqhbpxae6ttbMS5J8zYdDMPQ15LvcWTMe5ZcycYMPGc805mPwTBEWCKBv5o1a4KLVm7evAkGLqyh0GRW3occHuZoAIea161bB85zNNO4opv3LAPzkTnTzEDPJMuZgR5MzpmkXeZhfpZjeebhyu4WLVowST+Xkvcv53wygnue0ybP6V09r4bjuaKb55xD6aucIaYdPu6I6fS0csERA4Uj9wxcKc5yLM98tMe+ccU7bTBw0Q\u002FbyHwSbIdAjLSEbawWd1YeTM8u0+Hz7KFEv1n7xP\u002FGrfKzHMun5dLwTbJmjeqg6Bg0sD9q16oBDkEynm+otM1vofxGGaWG0R3sHcAPGMYz0DvCDyceM\u002FCD+pLvZYyb+Cu+\u002F2mC9tCYL3DaoF3mY6BXq5wSTRQgPLcWCuTPj+bNGmP1mvWYNHkqzp47Hycr36AC1ZD7ytXrdJ2s96Ly5llmYrtYv2WfnJ2cQAHAN5Zcudxjs1MEUlAxwjAM7nTgB0m++88zYz9ojwkUiTuUZ5f1Mhw4eChWvLEM8zBQ6MRhpb7VM558uWfbGNge9il+m5gnIRa8BiVKFNPeSoqKAkoQc6oDxTAFANvHPrE8A+3a29vxUAcysFZffG7sA78cJFRnVHS0+nA29LAXDfONvny5svqLARAd693hZHonJ0ctOpmPwVobTe9yfEYctmc5Bi8vT\u002F1F4fyFC3qeVrWqVZSIv4Rr168r0VNCeZrcEJ8P20Bv6jnlIW5Qv672mNBWUiF+Oyls+YWD5SzvZ3JL6HUQFR0Fg\u002F\u002Fu31d5vLwUMztERkXRhH6EirVroTNYbCzrs4jWr99bt+4gb948+ksWv3hcUd5r5rFWt51hBydHJ2bRot\u002Fa\u002FawzqA1FZZHChTBFeeP\u002FUZ5LempVdLb4bxgG7NRITlLBMAzIX+IEDMOAt7e3DoYhvBKnJalZmUC0apyh3rvVzjbEJRv6cEO0\u002FvDlB5GTEltsS\u002F78PnqYml4jnnMIjh9QTL8Xck99cPsyWnuLLl++qj7A\u002FhNmLFsgfz48M6A\u002F\u002FvfSMHTr0kl9sBeHvZ29LmNu6DHiHMb69eqYUVb3FAkcluvX50n07N4Nhw4f0Z4oswDblS+ft\u002FI+1tF1vjh0MKpXq6re0PKYWcB2BQUF6yFxRtJmwN27WlRQgNE+4ym0OIxoKcYYn1jgh2z5cmV03ewzvaAcjkysDNMoLLj384+Z08o2Udh7KbHEQOHD9CglPExBzTxsa3wW9OpeuHBRD83zmOXMwPbRQ0U7jONQOYUVjxkokq3VR24UO+a9QG8wPd0sx3os64zbH+ghds7hDY8IZ\u002FZEg7U2einPIwvGZ0SBzHgGe3t7sDw90N7Ks0xR7a+8wgxFixRhFuUprwDLtjLS0dEBNapX1VM1OBTMODO4ubkqb8st\u002FeWDcRSL3LMeeqt5zLBh0xacV9zj38\u002FkltDrgKxZzlpwdHSEtWthWSZ+fZZpvL6cvsLpDZs2b9WCm\u002Fe0ZZ7EjtnHpO7nQ4ePwkd5qoc8+zQqKa+96elPzK4tphmG+jiJF2yxH9JmISAE0kbAsCj+n2vGIlIOkyZQQHkK6f2Z8udf4JzDlavXolXLZnoYmEKOc9wYP3nqnyhZsjjonTKtsiyH7Fh2yrS\u002FwLl1HIKkF8DMQ68gP\u002Fg4x5EeTs6PZJyZHn\u002FvnTevGn6+ikm\u002FT8XsOfNAz5yrq4v+EOa8Ps7Ja9GsKSjGmIfz1ejZyp8vH8w\u002FtotCgqtdmWejEgX0EjLdLDvhl98w8dffteeNnhmmJScwb2homC5L2xQbSXljaZfev6ZqGHLet2vwhwAAEABJREFUgsW6b5zPSVtsa8vmzcAFFGwTvbX0\u002FrKMNRYs466GLHl9eMy8ZqBNwzBAW5zHyTmYFDFmOvfW6qOtsmVK6\u002Fl4k6dM13NpK1YozyJgmmWd7u5uepiU\u002FeG1575kieJwdHDU+RPbWGsjPYzWGFna433IOYEU9fSukgPTTREav61MY6AQ5X2xZOlKPRWEcQzsM+8P3g9kdkMN7TG+Vs3qevid15lpnK\u002FIaxL\u002FfuaXk4ReB\u002FG\u002FZNFm\u002FGDtWpj5+FqJXx\u002FjzHR6rxs1qK+nrTz5xONo07qlXrjHLwlmnsT2vBZJ3c+FCxfE2vUbwOu8bcdOcPg9MZuSJgSEQBYjIM1JNQERl0mgo0Ab+FRfPQcyftaaNarh5Reex+BBA0FPIAViXjXM9vxzz6D3kz10\u002FEvDhoDzH1m2fdvWYOAxh2RZlraZv2iRwnq4vU+vJ5isxduzzzyFkf97UXv7+vftpeOYaNkmDtGzDL09XM3+3KABGDbkWXCeGvNy\u002F8rwF9CyeVPtfeVqWw+P3Oj1RHc915PlmM8MbNfwF4eCdp7q1xtDlNfFHOLlXFDaZp+6dn5UezTN+s3y7B\u002FjzHPOp2N51sPjoYMHaducO+nq6qp5sIyZn8eW5RlPri88\u002F5wuR68nuTOeQo382Ca280klEhJjwTIU8JYf8myTZft4HWmLdgY+1Ud\u002FWWA5Bsv6OB+Qfera+TEmgXMG2cZnBvbT7aR3UCeoTfw66cViXrPt7J+r+iLAc7ZFFdH1sg28n3jOwPrY3oTaSBu0yetmyYjlzFCwQAHw2pl10BaDmc69ZVst21Svbm2wb\u002Fny+cBsJ9vDe442yYzXgdeOgpPXgm3h9eY8RQrYhO5n3m\u002FxXwfsM8tyzzZxTxYUxWa85bVg3ayPeZifgVMEEqqPaQzMX61qZR7qQAHN+7tgwQL6+rFOJnBPu5Z1M559Jzv2j20y72f2n\u002FmZh1\u002Fc2DbyIiN+iWC8BCEgBIRAtiVw331pl207KB1LkICzs5N+NMjipcthDuMmmDEbRnK4nHM1uSArud2jN45lnJ2dHyjC4fkdu3Y\u002FEG8ZkZo6Lctn5nEGtjUzuyF1CQEhIASEwEMhcF9ZqrpFXCoIOek\u002FPS5dldeRnlB6MHNS3zls3rxZE+3BTU6\u002FOUR65Ohx0GtHz7JlGc65o2eMHmHL+PjHKa0zfvnMPLeltmYmF6lLCAgBIZC9CaRP76IRDf6nNRGXpCAhRxAoXKgQuHI5uZ3lnEQ+tonD2MktEz9fSuuMXz4zz22prZnJReoSAkJACAiBlBEQcZkyXpJbCAgBIWCVgCTYNoHdu3frX5mRvXDICfdAer9ajfuPIaJdEZekIEEICAEhIARyPAE+LFxCHQiDnMEgI1\u002FwWVRcZmSXxbYQEAJCQAgIASEgBIRARhEQcZlRZMWuEBACQiC7EpB+CQEhIASsETAgv9BjjY3ECwEhIASEgBAQAkJACKScgHguU84sPUuILSEgBISAEBACQkAIZB8C0eK5zD4XU3oiBISAEBAC6UxAzAkBIZByAtEyLJ5yaFJCCAgBISAEhIAQEAJCIGEChohLyF+mEJBKhIAQEAJCQAgIgZxBQOZc5ozrLL0UAkJACAgBIWCNgMQLgXQgEB1rQ8RlLAo5EAJCQAgIASEgBISAEEgdASO2mIjLWBRyIATSgYCYEAJCQAgIASGQAwkY\u002F2lLmXOZA6+\u002FdFkICAEhIASEQI4kIJ3OOALRalTcFJiZ5rm8fPkKJAgDuQfkHpB7QO6B5N4DGfcxKJaFgBDICAIUmLSbaeKycOFCkCAM5B7ILveA9EPu5Yy\u002FB\u002Fgh9TBC6MkF8J\u002F\u002FJG7+Ug43J5RIflD5WY7lH0a7pU4h8HAJKNfl\u002FQZkmri8X5\u002FshIAQEAJCQAhkWQJBW8fg3v5f4VLjOXgPOgifYeeTHZif5ViedrJsJ6Vh2Z\u002FAQ+nhf5MuRVw+lAsglQoBISAEhEBWI0CPY7jvVnh2+wfOpdrBcHBJUROZn+VYnnZoL0UGJLMQsGkC4rm06csnjRcCQiDTCEhFOYhAyOHpcK0zPMWiMj4iikzaob34aXIuBLIrAcMQz2V2vbbSLyEgBISAEEglgfDre+FUrHkqS8ctRju0FzdWzoRA9iVgLuahxsy8YfHsy1N6JgSEgBAQAtmBQGRYmr2WJgZ6L6HsmefJ2UerT+e7d+8iIiIiOdklTzoTOHP2LH6b\u002FAdCQkK05cjISEyZNh07du7S59ycOn1Gx4WHh\u002FP0gRAcHIxhLw7HoUOHH0jLKRG8j0Vc5pSrLf0UAkJACCRCQJLiEvCf1x13V70YNzKdz9asWYMzZ87EWvX398cXX3yB\u002Ffv3x8YldHDq1Cl89913uHfvXpzkiRMnYseOHXHi5CT5BPJ4eWHd+g245HtZF7px8yb+mDoN\u002F8ydBwomRq5Zuw43btyAo6MjTyUkSMCQh6hD\u002FoSAEBACQkAIxCMQfnW3jokOD9KPIgpcN0qfp+fm5MmTuKkEjGnTS4mbTz75BHXq1DGjZJ+JBMi\u002FSJHCOHfuvK710KEjKFWypLpGt+Dn5wd6Mo8eO45GDRtg0ZKlGD7iVR3HzPQ4Dxn2Ik6dOs1TREZFIUqF6X\u002FNRMMmLdC8VVv0HzgI73\u002F4MX7+9Tedh17Qbj2eRNOWrdGoaUuMm\u002FCz9lpPnzELLVu316FarXo6P8Xt4qXLdBxtMX3tuvVa9NJL2qf\u002FQAx45jm0eKQd6jRogrnzF+g0esFpl\u002FZZT8\u002Fe\u002FXH23Dldf\u002FpvZEFP+jONtSgHQkAICAEhkB0JhF\u002FehuCd3yLk0FQgKv2HrumJpEfylPJMMnz22Wf48ssv8eabb2LkyJFYvz5GTFiy3bp1K0aPHo0rV67o6N27d+Odd97Ba6+9hk8\u002F\u002FRS3bt3S8Xfu3MFPP\u002F2EUaNG6TB+\u002FHhQEDExvseT3k\u002FGMW379u14\u002FfXX8cYbb4DtoT0KHbaF8WzbBx98oIaBDzG7TQfDMNC4YUNsUUzZkW2q708+0R158+TB6TNnQU\u002Fm7du3UaZMaTRq0AA3FdvTapiceffs3Q9PD094eHrA9\u002FJlfDH2a2zcvEV7PWf9NQ0b1q3CmI9GY\u002Fv2Hcyu2X885jO8MepVbFq\u002FBiuXLcL2HTuxecs29OvTC+vXrMCvE8ehSuVKeOzRDjh8+Aj+mDIN06dO1ram\u002FP4rxk\u002F8RcfT4JUrVzFyxHD8u3Yl5s6egRkz\u002F1YeWF8sW7ES5y9cwLrVy3U9I0e8jNEfjdH1s1z6BlnQk748xZoQEAJCQAjYBoFUtjLswnr4L+iF4F3fIXDjewjI4CFzNjMgIADdunXD559\u002FrgXh5s2bce3aNSbpQM\u002FnsmXL0L9\u002FfxQqVEjH2dvb48MPP8TYsWOVCCqDtWvXau\u002FanDlzUKxYMS1WOfTO\u002FLNmzdJpumACG4rdLVu2YPDgwboN1atXB8XriRMnsGvXLrz33ns6nukLFizA1atXE7BiW1FVqlTG1WvX4auGxq9fv4GaNWugdu1a2L1nLygkixUtigL588PHxxsN6tfT4o1ie+Wq1ej02KO6nIODA95+YxSOKS9n2zatUaJEcQ2B+65dOuvj8+cvwNnZCdWrVdXnuXPnxtTJk9CieVN9znmf3\u002F34E\u002Fr364OiRYpg89ZteKRVS9Czygy01bBBfZjzQStVrIDy5coyCfny+cDHOy\u002F8\u002FfyxYcMmdeyth\u002FuXLY8RmuzXNdU3nTkDNtFKY8qcywwAKyaFgBAQAkIgexEwHN3g\u002Fewh+Dx\u002FGk7FWyLszHJEBV3L0E4WKFBAC0JW4qWGzN3d3REYGMhT0BNJwUhhWbZsjKhgQs2aNUFxYxgGSpUqpT2XnMt548YNNG3aFIZhwM7ODo0aNdJzB03vJRL4c3FxUWKmCGbMmAF6SFu3bo127dop0XQMbMvBgwdB8Xn69Glwgcs1C+GbgDmbiCpcqCDs7e2wfedOuLm7IZ+PD6pXrYJjx49j1+49qF+vrmYI9dexfTscPnIER44eQ8DdANSuVQO1lBil+FTJafo\u002FZ94CUHB2aNc2TXbiF6Z3daTycFIcx09L87kSlVBB\u002FZc5l2mGmXMNSM+FgBAQAjmGgENBJSqccgN2DnAs0kT3OyowZuGHPsmGG8Mw0LNnTzz\u002F\u002FPNaiHJYnEPm8bvKxS0UnUWVVy9+mq2du7m5oUTx4pj99xxUr1ZNCU17LfBv376DDRs3gZ5Ns08cHqdY++qbb7XopBg007ivV7cOVq1eo72ZPKc3dMHCRTwEPY+hoWFamDKCIp9zJv9VnsaTJ09h0eIleOmFoeAXBabHt0XP5y4ldhso7yXTrYXmyhPK4ftWLZujY4d2yJs3D5avXAmnDFiQZLAR0dxAxGUMBtkKASEgBISAELBOwDAsBvrs7HXG6OgovX8Ymzx58qBHjx6YOXNmnBXn\u002F7XlvyNPT08wbNq0CdHR0XqhCT2RBQsWBAWRq6srzp49q9O4AGTfvn26MAUP52aGhYWha9eu6Nixo17JXrFiRQQFBaGaEl+NGzdGiRIlsFN5+nShbLDhgp1Lvr5aMLI7np4eqKa8l\u002FTk0rPJOAZ7e3s9FH7hwiW0bNGcUXECvZg9Hu+GLt17gotw3nj7XdS9v1iL3F9\u002FbSQ++fQLvQinXcfOepi9SeOGWLv+X+URPYr+AwaBC3e4wIe2nuj+OHr26afzDxw0GEOeG4TKlSrGqTP+Cb2r+XzyoVWbDrrcp5+PxaCnB4IiOn7etJ7f15WAOrB4taTVrJQXAkJACAgBIZCzCASufx3xQ0oIzJ49G2+99ZZeLMPh65SULVeuHNq2bYupU6fGLuhJqDxFUK9evXDs2DG9MIeLc7gA6IknntCeuU6dOoFD21ygw\u002Fmapg0KoLp16+LHH3\u002FEm2++Cc7v5NB4+fLlQWH58ccf67aPGzdOD7l7e3ubRW1636RxI2xavwZly5SO7cdrI0foxTTxRRmHw5s3a6LnRTIz0yeM+wFVlRg1DEPPmdy9fbNehPP0gKeQK5c7nurXh1nBxToL5s7Wi3C2blqPF4c9rz2Vzw9+Fgf37gQX9TBwgY9hGOjXtze2bFin8zOeczANw9B1sU7WTcPc85xtoOdz1KsjQPtc7MP6WC\u002FzpXtQopI27ezsxHNJEBKEQGIEJE0ICIEcSMCwT1anQ08tRsixf+KEZBVUmYYOHYqvvvpKC0sKTHoSR4wYAc6hZOAxvYoqK7jnOeMZeMw4zp0cPXq0XtBDe\u002FXr12d2HXjMOJ5Q+FFUcvU5F\u002Fu88MIL2mtppr399tt6ERAF45AhQ2CWa9CggV4ExEVFFJ6lS5eGYRho3769judQ+aeffpojH5\u002FERTcrVq5C506PaSZkmVi4fuMGQkJCsXXb9sSy2Xwav8zY2XwvpANCQAgIASEgBNKZgM\u002FQM8jddhwMR3f4DDuPXK3GxtbgWv1ZHedYsA68nzsC5rUMsRnlIDMIPLQ6+Hgie3sHlCtbJllt6NWzB4a\u002F9ALq1a2brPw2l8mIabGDg714LlTMtvUAABAASURBVGNQyFYICAEhIARyPAF7J0RHxPz0X1pZaDvKXlrtSPmsS4DDy99\u002FMzbWA5xUS+nR8\u002FbOCw+P3Elltc302GFxEZe2eQGl1UIgIwiITSGQwwk45q+FsIsb0oUC7dBeuhgTI0LARghwviWUB9PORtorzRQCQkAICAEhkKEEXKr0w73dP6TZe0mvJe3QXoY2WIznKAK20Fl6Z6OiomRY3BYulrRRCAgBISAEMp6Ac7mucCzSCP7zn0Do2ZUpFpkUlSzH8rRDexnfaqlBCGQVAtGws7fTv\u002Foknsusck2kHUJACGQSAalGCFgn4N7oHbjWGIyQ\u002FZNw6\u002FdquDmhRLID87Mcy9OO9VokRQhkRwIG7O3sERVpA57L0JAgBPrfwN071yQIA7kH5B6Qe8CG7gG+d\u002FM9HDb2R4+jZ7fZ8BlyElwpnuyg8rMcy9tYl6W5QiDNBAzDgGEYiIqKTNuweJpbkoQBvimF3QtEtBq\u002FTyKrJAsBISAEhEAWI8D3br6H8708izVNmiMEhEA6E7CzswN\u002FASo6GllbXIaHBqdz18WcEBACQiDHEMgyHZX38ixzKaQhQiDDCNjbqyFxOgMNZG1xyW+9GUZBDAsBISAEhECmELCV9\u002FLdu3dDgjDIKfdAer\u002F47e3t9GIeei9lQU9y6EoeISAEhIAQyPYE6tSpo3\u002FGUPbCISfcA+n9grazs9fiknZFXJKCBCEgBISAELBZAtJwISAEHj6BaKh\u002FnHCZ1edcPnxU0gIhIASEgBAQAkJACAiBpAhwONzMI55Lk4TsAQgEISAEhIAQEAJCQAiknECxoj4oW6awDiIuU85PSggBISAEhIAQyHwCUqMQyMIEAvzv4O5dfwQGBmTt1eJZmKE0TQgIASEgBISAEBACQuA+gfDwcJhBPJf3ocguRxGQzgoBISAEhIAQEAIZREDEZQaBFbNCQAgIASEgBIRAaghIGVsnkLPEZUQwEHxdXbNoFTLgfyL2o0P9EHV1u6o0kbqjIoCga4iOClP55L8QEAJCQAgIASEgBGyPQLYRl5FnFiHy8G+JXoHI8ysQtmkUEBqQYL4ov1OI2PkZokNuJZieVGRi9qMurETEnq8RrcVtwpaigy4jbP1LiL6+N+EMOjYakSf\u002FRtiSnghbMwTRt47oWNkIgYQISJwQEAJCQAgIgcwmkG3EZbT\u002FKUTdOnifX7QWXZGn58V4Kino6FW8n6p3of6IvnsBsIiPvnseUdd3Idr\u002FbGx8tP8ZRJ2aq+0BCXgdwwIQeW6p9koafHgojUdFgkKR9nVQYtW+VCc4tfwJhlt+5lAi8xrYPorD6NA7CQra6OAH80Td2K\u002FKzYdD3ddgV6Qpwnd\u002FAZbXRmUjBISAEBACQkAI2AqBbNvObCMu\u002F7tC0YjY+y3CNoxA1KV1CFs3DGHL+4JeRTNPVMBZhK0ehMhT\u002FwAOrmY0opVwiw4LROSxqYi+eVDZ+V6VfwGRvusRvvkNhG\u002F\u002FWA1Zh8fmj1KCNmzVM4g8\u002FhcilNc0XAUmRof7I+LQr4jY9wPC172EyL3f6\u002FpNr2nU5c0IWzkQkeeWKXH4OcKW9UHEjo9ZVIfo8EBEXd6UYB67POXh2PIH2BVoAPsCDYEo1Z6wu7qcbISAEBACQkAICAEh8LAJ2D3sBqR3\u002FVFqaDvyyhY4NvoYji1+gEOTLwBH9\u002F+qiYpApBJ9hmdZ2Nd4ScUbKsT8tyvcBIaTBxxqvwa4F1LeyG1wbPK5tuPY9EvlGT2gBWhMbqXrTvwNw6M0HNtOhlPrn2Ff7BGdZDjnhWODD2BXqDFg7wy7ygN0PDfRSgxGnpgF+xLtVZlf4NhmEoy8lZmk6tuuhuzvIPLCaiVYZySYBw5ugN9phG94TQtew7sqjNzFdHnZCIEcS0A6LgSEgBAQAlmGgF2WaUl6NSTkNoxoA4YShzRp55oPcPbioQ7Rgb6IvncTDlWehWHnpOMS2kQHXVHqMQKGS96YZPeCsHPIBaiyMRFQdq7ByFVY2XFUUapOz9JqH\u002FM\u002FOuA8Ik\u002FMhH2FPrBTQjYmFjAi7iE6zF+J0pLgn6HaYHdfHFLwRjt7wqF4W9B7aXg8mIdloqMjgKhQOLb9HY713lZRhgryXwgIASEgBNKDQOjJBfCf\u002FyRu\u002FlIONyeUSH5Q+VmO5dOjHWJDCNgqgfji0qb6EXV9L8LXDwfnJkJ5JGE4xog2wx5RvhtVX6IReWMvogMvq+OY\u002F\u002FTyGQXrI2LnpwnOVYw2ooHo6P\u002FsXN6iC3KuY1REIOBVRp9zY+ddDVHX9yD63g0gPFjVuYHRiI4KQ8T+H2HkKQf7so\u002FruNiN8oza5S4Rk1eVYdmo67t1suHqDYPPtVeeVmt5oP7o6bSvOhiGhWhW0fJfCAgBISAE0kggaOsY3Nv\u002FK1xqPAfvQQfhM+x8sgPzsxzL004amyLFhYDNEYhW+omNtmlxaXffU8iV05EX18C+XA8YbgWUV3IQIo7\u002FidD5HRC5fxwMi3mVys0IByXM4OqDiH9fiRGGJKGCXZ6KMJy8ELaiP6LU0LpD7RGIPDYdofPaI2L3l3CoOBB2XuVUzpj\u002F9uV6AsozGr60N0KX9kS08prqlOAbiL5zXAvPsIVdEbH1PR1tbuyrDQFC\u002FBC6uBs4Z1OpUTMpdp9YnqhTc1R7xiI61D82vxwIASGQEwhIHzOSAD2O4b5b4dntHziXaqc+O1xSVJ3h4KLLsTzt0F6KDEhmIWDDBFxcXGBnZwd7e3u6yWy4J2oImYtbnHtugHO35bAr2FB3xq5EOzh3XabiVsDpsb\u002Fh1GUh7Ms8roNTuylagDo2+wqO7f6AocShLsSNsufUZhKce27UeWnPqesiOD++QtlbCvvSnZnrv6C8kE7Nv4FTjzUqfQlom8HwrqzqVOVUG1i3Q6OPwfqZBlWHkauoqnuysrsSzl0Ww6nDX3Bs\u002Fh2M3MV1e+0KNoC1PKzcvsqzcGo\u002FDeK5JA0JQkAICIH0IRByeDpc6wxPsaiMXztFJu3QXvw0ORcC2ZVAtWrVkCtXLri7u9u4uEzDFZKiQkAICAEhIAQsCYRf3wunYs0to1J9TDu0l2oDUlAI2BiBsLAwVKxYEUFBQSIubezaSXOFgBAQAjmBwMPpY2RYgl7LwH\u002FffGBRz63fqiDi1lGr7aT3Esqe1Qw2nEARQQFhw11IsOlnzp7Fb5P\u002FQEhIiE6PjIzElGnTsWPnLn3OzanTZ3RceHg4Tx8IwcHBGPbicBw6dPiBtOweQW65c+cG513amZ11cHBA3rz3V0abkbIXAkJACAgBIZDDCYQcnQX3pqPh2XVWbDDsnRGwsC8i\u002FU6nis6lS5ewaNEiUKjRAIXM0qVLlSg5xFMdLl68CMYFBATgu+++w6lTp3T8w9jcu3cvtg0rV67EuHHjYkVYQu05ceIEbt1K3a\u002FdJWQvM+LyeHlh3foNuOQbswj4xs2b+GPqNPwzd54WTGzDmrXrcOPGDTg6OvJUggUBe3t7XL58WbOyU3\u002Fw8fFB1apV0b59e4tscpgtCEgnhIAQEAJCIG0EoqPg4F0JjoUbxgbYOyEq5Db8F\u002FRGZMDFFNunh+fIkSO4du2aLuvn54dNmzZhy5Yt+sOZkXv27AGFZVYTMp06dcLrr78OLuBgOxMKa9euxenTqRPeCdnLjDgvJS6LFCmMc+fO6+oOHTqCUiVL4ubNW+D14ReAo8eOo1HDBli0ZCmGj3gVjGPmu3fvYsiwF9UXgJg+R0ZFIUqF6X\u002FNRMMmLdC8VVv0HzgI73\u002F4MX7+9TcWwSnlBe3W40k0bdkajZq2xLgJPyMiIgLTZ8xCy9btdahWq57OT2\u002Fg4qXLdBxtMX3tuvX6XqGXtE\u002F\u002FgRjwzHNo8Ug71GnQBHPnL9BptEe7tM96evbuj7Pnzun603tjGIb+wsH71a5MmTJo27YtunbtivLly6d3XWJPCAgBISAEhEA2IGDE60PMeVTwdSUwn4yXlvSph4cH8uTJgytXrujMp5UQ8\u002Fb2BkUKBSVFi6+vLypVqqTTuaFYYVixYgVGjRqFN998E1988QV+\u002F\u002F13LFgQIyYWL16s0yj+xo8fr+e\u002F0eP52Wef4csvv9RlRo4cifXrY4QJRYs1e6wzobBjxw5MnDhRJ23fvl0LzTfeeAOs45byVu7fvx9Hjx7F7NmzdRyF2ZkzZ\u002FDBBx\u002Fotr399tv4+++\u002FQW8sPaLaUBbYGIaBxg0bYsvWrbo121TfnnyiO\u002FLmyYPTZ86Cnszbt2+jTJnSaNSgAW6qvp5WApGZ9+zdD08PT3h4esBXee++GPs1Nm7eor2es\u002F6ahg3rVmHMR6OxffsOZtfX+eMxn+GNUa9i0\u002Fo1WLlsEbbv2InNW7ahX59eWL9mBX6dOA5VKlfCY492wOHDR\u002FDHlGmYPnWytjXl918xfuIvOp4Gr1y5ipEjhuPftSsxd\u002FYMzJj5t\u002FLA+mLZipU4f+EC1q1erusZOeJljP5ojK6f5dIzcCHP9evX4ezsDLsOHTqIqExPumJLCAgBISAEsh8BJTwsO+XRbjw4TO7e5H1EWTxL2TJPYseGYejFDxRhzHfs2DE0btxYr7SlqKQgCwwMRNGiReHv7689Z3PmzAGFGwUdBeLnn3+OAQMGgMKNNu7cuYODBw9qAck0Nzc3UFgyjYK1W7duYDyF6ebNm7XXlMPX1uyxXGKBwpCe1sGDB2u71atXx+7du1GjRg0tip988km89dZbegiZYrJdu3Za4I4ePRrsX2hoaGLmH0palSqVcfXadfiqofHr12+gZs0aqF27Fnbv2as8sWdQTF2PAvnzqxFfbzSoX0+LNwr0latWo9Njj+pynGb49hujcEx5Odu2aY0SJYrrvnDftUvMU2fOn7+gRJgTqlerqtPoyZ46eRJaNG+qzzl\u002F8bsff0L\u002Ffn1QtEgRbN66DY+0agl6VpmBtho2qB87H7RSxQooX64sk5Avnw98vPPC388fGzZsUsfeerh\u002F2fIYocl+XVN905nTcUNPO+ec8r6w4zcn03Z2nKBr9k322Z2A9E8ICAEhkLEEgnd9D\u002F8FvXQI2vY5wq\u002FshINPlVRXWqpUKS2yritvD8UfRw\u002FLqNHEkydPgnMyuQ6C4ZoaOud8tp49e+KC8kJxGluhQoV0vdzXrl1bH\u002FMxMMxPT+aBAwfQv39\u002FLfSYWKBAARQrVoyH8FLDv\u002FQyUbweU6LWmj2dOZENh8WLKOEzY8YMbFXevtatW4MCMn4Remc5VMp2GoYBJycntGzZUu\u002Fj533Y54ULFYS9vR2279wJN3c35PPxQfWqVXDs+HHs2r0H9evVhWEY4F\u002FH9u1w+MgRHDl6DAF3A1C7Vg3UUmKU4pPpaQlz5i0ABWeHdm3TYuaBsvSujlQeTh8f7wfS0hrBIXja4N7OMGIgUSXv2vXfiihmkCAEhIAQEAJCQAgoAtHRsM9TLnbOJedf2ucpqxJS\u002F5\u002FrHezs7MC5lxRcFH0UnPRc0qNIsWkYhh5dpNBIqibaoBexd+\u002Fe2uaHH34Y69VMqmxq0g0BP1iGAAAQAElEQVTDAAXv888\u002Frxe5cFicQ+YJ2rKRSHp7SxQvjtl\u002Fz0H1atWU0LTXovz27TvYsHET6Nk0u1JGDY9TrH31zbdadMa\u002FRvXq1sGq1Wu0N5Nl6A1dsHARD7U3MzQ0DBSmjOB0CM6Z\u002FFd5Gk+ePIVFi5fgpReGgl5Qpse3Rc\u002FnLiV2GyjvJdOthebKE8rh+1Ytm6Njh3bImzcPlq9cCacMWpBkGDGa0s5sEL9ZbNu2zTyVvRAQAkJACAgBIRBLIBphZ5YieNd3sSHs9NLY1NQcuLq6Il++fODQMkWlvb09ChYsqOdJ0qPIuPh2K1asqFeU09vJNO45HMljfo6PHz9ee7z69u2LWrVqgcKVadZCYvaslTHjKYhYH1e8c91Gx44d9bA909kXOq14TO8qH92zb98+nupFK\u002F\u002F++2\u002FsSnkdmYU2XLBzyddXC0Y2y9PTA9WU99LFxQX0bDKOgX3kUPiFC5fQskVzRsUJ9GL2eLwbunTvCS7CeePtd1G3Th2dh0L09ddG4pNPv9CLcNp17KyH2Zs0boi16\u002F9VHtGj6D9gELhwhwt8aOuJ7o+jZ59+Ov\u002FAQYMx5LlBqFyporZnbUPvaj6ffGjVpoMu9+nnYzHo6YGgiLZWJi3xnCLA8rHikjcJb3JGShACQiDLEpCGCQEh8DAIGHZwKv0o3OqO0IHzLd3q\u002Fi\u002FNLeGCHc6ppMijMQ5tc\u002FiaXkh6NhlnGejNrF+\u002FPjh38s0338TkyZNRunRpnYXCtGTJkhgzZgy4wOa4Gspt1KiRTrO2ScyetTJmPAVS3bp18eOPP4JtWbZsGTg0znQKWz5q6dNPPwWFJT2cS5Ys0Qt63n\u002F\u002FfXh6eoILP5g3q4UmjRvpxS9ly8RwZfteGzlCL6aJL8o4HN68WRM9L5L5mD5h3A+oqsSoYRh6zuTu7Zv1IpynBzyFXLnc8VS\u002FPswKLtZZMHe2XoSzddN6vDjsee2pfH7wszi4dye4qIeBC3wMw0C\u002Fvr2xZcM6nZ\u002FxnINpGIaui3WybhrmnudsAz2fo14dAdrnYh\u002FWx3qZLyNDrLjkN4tWrVplZF0P3XZISCgY4jeEq++uXLuuHxsQPy2rngcH39Mv2KzWPr6JsG3JYcprwZCcPnD44I6ff3KypjkPv3kFBgUjIjIyzbZSauDmrduJXtfUcPAPuAuGlLYlLflZH0NabLCseT\u002Fx2Ay8ZxjM86y65z2UHgzSs3\u002F37oXglhreS+oeZ9sz6\u002FWWnv3LUFvRUXE8l46F6qth8rQNi7O9XPzCFd8UlDxn4LA2xSE9mzznfsSIEShbtqye79ehQwd88803oMBkvkGDBoGeQ8MwwMcEjR07Vq8i52IarkBnOZannZTYY14zsCxt0BbF7dChQ3VSgwYN9CIdtuVDNQxvCl2KTraDK8O9vLy0AP7kk0\u002FAOApOik3ao11tyAY3ISEhWLFyFTp3ekxfl5guWN9ev3FDa5Ct27Zbz5RNUmLFJb2WpUqVsqluUcTMW7QC02fN12Hbzr2JCoL1m7aBIX4n7wYGYcmKdbiTSeIlfv2pOf97\u002FlIcOnIiNUUztAzbxLYlhymvBUNyGnRODTssWb42UeGVHDvJyUMB99fs+bh4KeZBuomVOX\u002FRV9975j04a+5i3Lh5O7EiVtMopJav+hdnzl20mic1HPbuP4zt6rXB18vGLTsyhaFZp9WOJDPBvJ8ss\u002FOeYbCMy4rHBw4eTfD95mG29cy5C1i5diMoMq3d47v3HcS8Rctjn9\u002F3MNubdeo2wF\u002FjcanSH\u002FRYMoRf2YHwy9sQcfOwaqahgvzPaQT4eCJ7eweUK1smWV3v1bMHhr\u002F0AurVrZus\u002FLacKVZcct4Gn7NlS50JCwvHpctX8Vj7R\u002FBk98eUGLiCXXsO6C7wg\u002Fro8VM4e\u002F7iA4KT3oRjJ06DH7bMnFu5qXt174Q8Xp481R++LOt75VqsNzPkvtfz+o1bSoQGwM\u002Fvv8C6WJB2Dx45HuslMr0DLEt79I4yjsJr\u002F6Gj2oPAcixvtoXn9JjRc8C8PDcD7Vu224xnfvaTddAW47mnDQqdI8dOgoKJ3kTmow2WYT4GHjOegceMi1+e7WN7aNPMw3yMZ14eWwZLpuw\u002F85GnZRst8zOdgXkt7TGO9ZUpXQLdu3TQj7RgO8iStsLCwmDZJpZlPOtif806rMWb6bRJVidOnUFYvJ\u002F1Msta8jHLlShWBP16dYO3dx5UrlgOvI+8PHPrb6fMwzbwenPPc\u002FaH9njM68n7gPWyfq6mZB\u002FZV6az36yTgceMYxrzMC\u002FPaTcoOBgsz3NL+6yH5w3r1UKzxvXVfeuP46fO4vYdf4RHRGhuvC8u+V5BUNC92DbTDssGKe8t2fKaWDJlnZZ9Yt3MZ7aR5Vln8yYNeKgD7dEOT+KXZxuDVR+ClTee6Qy0RZu0zXMGlme9ZhztWPadZUwbzEOuvPfNOLbBz+J1G2ylTvOeMsuTEevidTBfOzxnW7hn21gf28s28JyhXp3qaP9IzDwsppv2gi36yXxMoy2zbTxmHNPYZvabx6yLadzznHaCk9mH4Pt1li9bCl0fbQsuIqENBtrjvci6IiOj4J03D6pVqahfa0xnfGJtYDrzZYtg74ToiJAHuuJa4zkEbf5IrxI3V4ub+6AtY+Bac8gDZbQdZe+BBInINgQ4vPz9N2P1HNfkdIpzNL2988LDI3dystt0nlhxyZVp69ats9nO8MO2dKli8PMPUCLzMsb\u002FOg0UGPuV9+D3qbNiheThoyewbNV6XLt+E+MnTQM9LAEBgfhj+j\u002Fgnh8gP\u002F0yFRSRO3btw2+qLN9Y6Sn5+sdfsWLNv1oUnjxzDsdOnsbvf87GydPnsHLNBsyaswiBygvK\u002Fep1m7Sgm\u002FLXP\u002Fh1ykz1ge6HhUtWY8pfczB\u002F8Qqdb+pfc3X9d9QH3l\u002F\u002FLIxt4+atu7Bd1W0Y\u002F30bpr3J0\u002F7Wdc9ZuAyXlfDlxeIH0s+\u002FT9deTIoE9ptDq\u002FT4sL1bd+yBjld9nTZzHk4qcUGhMOmPmVpMMO941V\u002FGM4xTx\u002FTgsvzn30zAlu274KsE\u002FDjF8\u002FLV61i3YWusgA+4GwjdbjXUxrZYBrI0mZLd2B9+wRHF\u002FvjJM4r7n7ECnGVOn72AX\u002F+YgeB797Snh3UznmHhstX6etKLyGN++M2etwSLl63RTFkH+8z08xd8kdC1s3ZNaZ\u002FBtMnrQgEwU10LP\u002F+7TNJ1035C95LOkMCGX3j+nr9EeX6icErdJz\u002F9PEVfL95HvHYUIeT41+wF+j5gvSvXbNQCkX1kX6xdF6Yxj1ltmPqCNXvuEu0tpdD6+fe\u002FsHHrTp289t+tIG\u002FyZ7h67QaCg4JB76e\u002FGiqfou7Nn36ZggOHj6kvaZfxj\u002FKGkwULL1iyCseU0J7859+Y+Nt0zXrpirXKo7VCfeGKxoLFK2M9rLwvWDY6KopFdWB9DPpEbZJiQhv6XrovguK\u002FBsiD9zlfl4YR87oIUK\u002Fbf+Yv068zVYW+VmTDPvAeWbH6X32fTVKvP77Oyd3ydbv\u002F0LGY+zdenYePnkRSr5176stmUgx4H5NBRGQkZqr3hvjtYZsZoqKi9WuUbWN+er\u002F5KA+mpZYb+xD\u002F9ct7mG3iyAJtm2Gl8mRyVEA1AwuXrsL6jdvUl41g\u002FZ64a+8BdW9cRVL3s2nL1veO+Wsh7OKGB7rh3vhd+Aw9C59h5x8MQ8\u002FAvdHbD5ShHdp7IEEihED2IJBoL2LFZd68eeHr65to5qyYyOGd+UtWYtrMufpNsVL5slqYPdKyCdqo0K1TO5QpXRI773s0ixQuqL1LLZo2QO8enfUHa3hEeGzXKOo6tGkBprOsp4cHTp89r9OrVCqPp3p3R1nlRatXu7r+kC1WpDCKFCqAi75X0adnVzSqXxu9lN1zarj0bmAgHJTL\u002FLH2rdCkYV3Qu3pXic9OHVrr88c6tAKFnrfyFDg6OOC0GrKiF4AColrlCrpObvyVEKAAe+apnroc2+1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ISAEhIAQEAJCIKUEJL8QsCRAzyUD40RckoIEISAEhIAQEAJCQAgIgXQhIOIyhRj5OBg++sOyGH\u002F7mI+RsYxLr2P\u002FgLtgSC97YicrEpA2CQEhIASEgBDIHgTovRRxmcJrycfF\u002FD1\u002FaZxSZ85dwMq1G\u002FXPHsVJSIeTvfsPY\u002FvOvelgSUwIASEgBISAEBACKSYgBZJFwDBi5lwys02LSz6omJ5EdoQP0w4MCtZPh6dqvhsYBD\u002Fl9WM80xnocWR+xvGB5Qw8ZqB30M8vAAy0y8C8LMfAsszHYzMwD+vh8\u002F74vMWwsHCYZZjXsj08ZhzbduXadfBB5GFhYWA8n5fHPe0x3vfKtVihyufk8dmHrDOhsrTJNAlCQAgIASEgBISAEHhYBKhRzLptWlxSiC1duU73ZdeeA\u002Fo3pfn7zX7+AZi\u002FeAXWb9gKxjMD4\u002F\u002F6Z6EaYg7EH9P\u002FwZFjJ7HvwBH8OXMeAu8G4vSZ8zh55hxmqDw79+zXv\u002FVLLyXLMixcthoXL13moQ43b93Gz79P178Mc\u002FjoSdCbmVh75i1arn8vePa8JVi8bA1u3\u002FHT7Rj\u002F6zScOXsek\u002F\u002F8G\u002FwtZMYvXbEW8xat0EKZvznMEBkZhYTKWrZJN0w2QiDrEpCWCQEhIASEQDYlYBgWP\u002F9oy30sWaIoKBo55\u002FHK1evIn88bl3yvgD8VmDePF6pWroBDR09ob+L5i74oVCAf3FxdEBEegcoVy6HrY23Ro2tHeHjkRu2aVcGHdLu4OIPewsS4sL4FS1ajU8c2KFOqeGzWpNpz8+Zt0APKX5Rp0rAuevXoDCdHR12e+y6PtQHjn+j2KG7eugN6RXWi2rBf1sqqZPkvBISAEBACQkAICIE0EEi\u002FonbpZyrzLXnkzg3+sgmFY2RkJOrUrIaz5y9pccmh6hLFCsPB3h782bxDR46jRtVK+qftHu\u002FcHlu378G3437D\u002FoNH9HOZOCy+9t8teLRdK20zsd6wPk+PXChdslicbEm1JzAoCPxVD7aZBZ2dnFR7XHio2gAVDPDP1cUFFLlRylvJc4bEyjJdghAQAkJACAgBISAEHhYBDosbhqG1jE2LS3t7O5QsXhTbdu4Ff7quuBKTHFa+pYacixQuCIo4\u002FkQdRaO9nT0KFSygPYfHTpxGz8cfxYuDB4C\u002FAeznF4CVazaiRrXKMH+j2lN5Mzknk7A4jzIo6F7s9aJwDVfez1VrN+qhazPBPon25PPxhv\u002Fdu2B9LHPt+k2wrTxOKiRWlu1LqrykCwEhkHkEpCYhIASEQE4kQM3EYNPikheudMnioEijmPTInQvOzk5aNbu7uTEZlSqU1UPMlSqWBcWfqxoW50KaH3+egl\u002F+mAGec47m4WMnsGb9JowZ+xPWb9wGejmv37iFr3\u002F8FT9PngE\u002Ff39tjxt75Q3lkPqZcxexc8+BOAIzsfZw2L5RvdoYP2kaWP+qdRvh7upKk0kGa2WDgoN1+27eup2kDckgBISAEBACQkAICIGMImAYNuG5TLr7FF1vvDIUpUrEDFH36t4JDJYl8+TxRIliRcA\u002FwzDQ9pFmGPnScxg+9Gmdt5Qa3h791gi898ZwvDPqJbRs1lANV7ti6LP98NrwIXhpyAC8+vJgXUetGlUwsG+P2PT6dWro+ZqMo\u002F2k2lO7ZlW8\u002FdqLePn5gXhuYG8MH\u002FYMKpQrgyHP9NX2acPFxVnX4eXlgQ5tWujA+ITKVq1UQbfPxzsvs0gQAkJACAgBISAEhECmEzAMI7ZOm\u002FdcxvbEygFXcBfI56MX61jJItFCQAgIASGQGgJSRggIASFgQYBD4gzZWlxGRUXBO48XWjRtYNF1ORQCQkAICAEhIASEgBBITwIUlaa9bC0u7ezsUK5sKVvwWprXQ\u002FZCQAgIASEgBISAELBpAtlaXNr0lZHGCwEhIASEQBYhkHHNCA4Oxpo1azBp0iRMmTIFJ06ciLNINL1rvnfvHr777jucOnUq2abpkTp06BB+\u002F\u002F13HXjMuGQbSEPGHTt2YOLEiWmwIEUfBgERlw+DutQpBISAEBACOZ7A9evX8c033+DOnTvo0qUL6tati5kzZ2LGjBngs5uzCqD9+\u002FdjyZIlaNu2LZo2bYrZs2eDcVmlfdKOrEdAxGXWuybZukXSOSEgBISA7RCIBqLCkx+g8iezcxSPCxcuRP369fHEE08gf\u002F78qFKlCl566SVwSheFJ72DmzdvxltvvYU333xT73fu3Kk9m0mlrVixAqNGjdLlvvjiC+1xXLBgQZzW0cb69evx+uuv63wffPAB6JWMk0mdnD9\u002FHuXKlUOxYsVQvnx5vPHGG6hQoQISKx8REaFF8siRI7XtCRMmaCFNTyS9p99++y0Yx7rpRb148SI++ugjbZvtnjt3LmhDVY+bN2\u002Fis88+i03bvXs3oyVkMQK8b2NDFmubNEcICAEhIASEwEMlEHJsNvzmPo5bk6rg1h91kx9UfpZj+aQ6cCnIYtEAABAASURBVPfuXdy4cQPVq1ePkzVv3rzo3bs3ChUqhNOnT2PdunV45ZVX8Pnnn2P48OGgaGQ8g7U0Dq1v374dFHYsN2DAAJw5cyZOPTxhvl27duG9997T9gcPHgwK0KtXrzI5NlStWhXMN3\u002F+fNy+fRtubm5wdXXVQ\u002FiMT6j81q1bQcH44YcfatstW7aEr69vrE0+b5qCmu1jX+mx7datGyiER48erYftDx48qPNTjA4aNEinPf3001i7di2CgoJ0mmyyDgE+A9wM4rnMOtdFWiIEhIAQEAIPmUDgv28h7NQi5Gr0FryfOwLvQfuTH1R+lmN52kmsK3yaCb08Tk5OOtvKlSu1Z5Jeyv\u002F9739a5B0+fBiVK1fWXk1moggrW7Ysjh07hsTSmE5ByPxmudq1a\u002FMwTmA+d3d3UMRt2bJFi1n+4tu1a9fi5CtTpoz2PubOnRs\u002F\u002FfST9iLeunVLt8NaebavefPmYBkaq1ixIth2HjM4OzujRo0a2kt75coVUJTQO8o02qRHs1atWjzVHtMCBQroY\u002FaJ7EJDQ\u002FW5bLIOAd7PsSHrNEtaIgSyEQHpihAQAjZHIOTwNETe9YVHp2lwKFQ\u002FVe1nOZanHdqzZoSePwcHh1hvXrt27bRo++STT\u002FQQNEWUtbIZFe\u002Fo6Ai2o2jRog9U4eHhgdatW2svJ8XmqlWrHsiTWPkHMktEtiYgnstsfXmlc0JACAgBIZBcAvcOT4dbnZeTmz3RfLRDe9YyUVw2a9YMixcvhukppEdu\u002Ffr14JBxtWrVQG8f50By\u002FiXt0MPH4e1KlSqlKI3l9+zZQxNxAu1zeJl1NW7cGCVKlADndMbJpE4oJH\u002F55ZfYOZAqSg+LJ1ae80c3btwYO3x98uRJPdTNsvEDhTTnoLJvTGObvvzyS+zdu5enGRLEaMYSyNLi0rDL0s3L2Csj1oWAEBAC2YSATbyXR0Ug8s5JOBaqlyj1iGt7EX55G8Kv7kZ0RIjVvLRDe1YzqIR69eppT+GPP\u002F6oF99woQznQQ4ePFiLNy6eadCgAb766iu8+eab+OGHH\u002FSK7dKlS+uFNYmlcaEQ5zOy3OTJk8Eyqso4\u002F2mfwvLjjz\u002FWQ\u002FLjxo3Tq8G9vb3j5KPwpPjjkD3byCHxNm3a6DZYK9+oUSMUKVIE77zzjm47H7fE8ziG759wGLxHjx6YM2eOzjt69Gg9hE7b97PIzsYIZGn15ujsZmM4pblCIKcRkP4KgaQJ2MJ7OVc+w7D+kRh6Yh7uzGwNv7nd4L+gF\u002FzndcftKXURcnSmdQCJ2GMhwzBQp04dcCh87NixYBg2bFjsPEXDMNC+fXvQi0ehyBXTFKSGYcAwrKdRCDZp0gRff\u002F01WI6C0MvLi1Vq0TpixAgt3gzjPxu0\u002Femnn+r26IwWG4o\u002FtovtY1teeOEFMM4wrJfnkH\u002Ffvn3x3Xff6TawPBcYUfTSazvifhvMaih+33\u002F\u002FfZ2X9XTv3h20wfxDhw41s4ELntgf7mMj0+ngzNmz+G3yHwgJifnSQI5Tpk3Hjp27Yms4dfoMGMe5qbGRFgd8bumwF4fj0KHDFrE579AuK3fZ2cUdTq65YBPferMySGmbEBACQuAhEOB7N9\u002FD+V7+EKpPtyoD143C3TUjlGfzFAx7Jzj4VIHh4IrosLsIOTQ1UQ9mujUiBYb46B4+6ocLdliMw+mHDh3SQ+k8l5AwgTxeXli3fgMu+V7WGW7cvIk\u002Fpk7DP3Pn6ccuMXLN2nV6lT\u002Fnl\u002FI8y4eH1MAsLS7JhG9KuTzzIXeeAhKEgdwDcg\u002FIPWBD9wDfu\u002FkezvdyWw1hF9bBfLSQW\u002F3XkHfQQXj1XArvZw8id9uf4Nl9vhKaLlmqewULFkS\u002Ffv3AZ0XyuZkcdm\u002FdurUexs5SDc1ijaF3t0iRwjh37rxu2aFDR1CqZEncvHkLfn5++sH2R48dR6OGDbBoyVIMH\u002FGqjmNmPlpqyLAXcerUaZ4iMioKnEM7\u002Fa+ZaNikBZq3aov+Awfh\u002FQ8\u002Fxs+\u002F\u002Fqbz0AvarceTaNqyNRo1bYlxE37W81qnz5iFlq3b61CtVj2dn571xUuX6TjaYvradeu16D2kvKR9+g\u002FEgGeeQ4tH2qFOgyaYO3+BTuOzQmmX9llPz979cfbcOV1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DXnwFa9b9q1PJg97YMV98g\u002FMXLireH6v9JZ3GDdvavvMT+lrS9jNDXtLtM9OYzuPE6kjsWjLN0gtN5t17D8SxYyc08+eGDbcZbzE5SBACQkAICAEhkB4EDCNmWJy2coS4ZEebNmmEFavW6l89OHDoCCqWLwcfn7xM0uF\u002FLw3DoKf747URL6HTo+2x9t+NOj7OJomTAvnz4f23RqFHt8744J1R2L5zd6znjGr+96l\u002FonixYqB31TAMnD13AdeuXcOnH76ny\u002Fzw9RdYsnwVKH5Llyqph8lv3LyFI0ePoUG9Otiz7wAuK8+fu5sb8vl4I\u002F7fjNlz8NaoV3Q\u002FRg5\u002FAR3atY7NklhdsZmScVC1SiVcVW0ODAzE0ROnUKF8WRw\u002FeRIUviVU39xU22pWr4q2rVuCwuulYYORx8tTe0q37diJCT98rfv60XtvoUSxognWeEIJ65DQEHz8wdvo2vlRfPjem0p0r9Esj588pYS4P7798hNt5+MP3oG7u1scO\u002F37PKkZvPq\u002FF1GqZAkcOxEzjcEyU2J1MF9i15LpZkiMuZlH9kJACAgBISAEsjsB6hz20TCMrP8Q9Yu+V7B730Fs27nXakAy\u002FipXLK+GnR1x+uw5rF2\u002FQYsfs5iriwu883qZpyhcqKDyat6NPU\u002FugWEYsLOP0ev58+eHg7299hhC\u002FV1Rgmz3nv1aEBmGoWKgvH3X4eToBP7UFiPc3Fzg4uyMcDV8T5FWQok1Ckvfy1fU8P7jOH7ipBZKNatX055PljFDaGgoAgODHuiHmX7tuvW6zDzJ2VPUuisBeUR56iJVO7t1eQx7leg9fvwkGtSvG2ti1j\u002FzweH+Jo0a6DgOMTs5OcFN9ZER7LO3d14ePhAorlevWY82jz6Olu06g57LsPAIREZFaeHt6uIch5lPPDvmr00YhqHEfFH9hSJ+JYnVwbyGYVi9lrj\u002FlxTz+9n0LrH7V9Ksv7aFjW2z4Xs338P1iyATNmmtYvfu3ZAgDHLKPZDW10tC5Q3D0FMC7RJKzCpxfFMKDr6HKkoYNqxXC9ZCctpLMdOqRTNMmjwNjk6OKFO6VGyxu8oLx6Fnqm4Ol65aux6FCxeMTU+Pg8IFC4JC7J3RY2KFa3HluWPd5hD3iVNn1BDubVA8sc5GDetj\u002FsKlyOXujkoVyilPZjS279iFWjWrMzlO4HzTkiWKY5cSsOwHh485LGxmSqouMx\u002F3np6eSsSe1HNPaYvD\u002FIxnoHCrXasGZv49B2VLl0aVShVx4eIlXPT1RbkypZkFJ0+dxoZNmzGwfx8YRoyQLpDfR3sez56\u002FoPPcuHELh48c18fxN2wr+z5v9p9Yv3IRJv70NZoqkeqsxCnT2J5rahie5c6pofEz587xMEWBdqzVkVxDSTG3tGPt3pV4669rYWP7bPjezfdwvpdbvh6y6jF\u002FLUdCHf2rQcIh+3NI79ehYcQIS9rN0uKSC0JKFCuivFTObGuaQ6P69XH69Fk0a9wojuePw6oH1VA55112faKf8v556wU2aa4wngEOU9eqUQ2ff\u002FW99qYVK1oET3Tvit5PDULfgYPx9nsf49VXXoL5c1xlSpWE7+XLqFSxAihkKqih\u002FCtXr6OAGn6PZ1qfDhrQV4vPx598Ss8bDbVY7JJUXdrA\u002FU3N6lXhkTs3Onfvq+ei7tt\u002F8H5KzK5Gtao4evSkalc55MnjhVy53LWI9PT00Bl+nzIdu3bvxeNP9tfluaiHfXr5hcEY+fo7um3vfTgGnp65df74G7OtfQcMxrCXX8WHn3ypBTWFLdP69n4CfQY+h\u002F7PPK\u002FnZea9\u002F1Np8e0kdk47XTp11OxZx7sfjImtI7Fy8dMSYx4\u002Fr5wLgZxGwEWNMvA9nO\u002FlOa3v0l8hkFMJGIaRtYfFw9VQKN+ckMK\u002F\u002FPl8MPazj9QQbNy5eDRTokQxVK9amYexwc6ww4B+vTBz2m9YMn8WRimB5+DgEJtuHnCoesKPX6NqlZjyzz\u002F3NBiYzjqn\u002F\u002FELuDfPzTYwjmkFC+THkGcHYsyH7yrB7MJsaNmsCVYsmoO\u002FpvyKpQtmaU+gTlAbirU5M6eizSMt1BnQt1cPTJrwvRaaOiLehgKO7Zv\u002F95+6L59+9J7mYGZLrC4zD\u002FfsO+c5Lls4W9uhvdatYtrAdHr9mGZyeP\u002Ft18HANIbPPn4fu7eu117HGVMnwds7j3aTFytaFEvmzQJZsJ1ly5ZGPnWtWIb2yYvHDGzrC0MHgfFkU7ZMKUbr0K51K6xdtgB\u002FTv4Z474bC9ZhtoXXg0FnVBse04Y61NeK5zxmoB2yZ1v+mTEFZh3m9eKe+bhn23j9ecz2c8+0pJgzjwQhkJMJ8D2c7+U5mUG6910MCoEsSIAjnWwW91nac8lGpmfYumOHHrqlty097YqtpAkYhoHpM\u002F7Gx599BV\u002FfK1j370YEBASirMX0hPhWSqovAgsWL8WiJcviJ8m5EBACQkAICAEhkIUIGEbMNDjDMLK25xLp+Mc5iEUKFcJTfXvFscqh1saN6sPLyytOvJykP4Ghg59By+ZN8PPvf+DCRV+MGf12gt5ls+ZqVapg2u8T0aXTo2ZUeu\u002FFnhAQAkJACAgBIZAOBOzsDNjb2cEuJ4lLikguRInvteRcRgrOokUKQ\u002F4ylgCvARdV8TFETz\u002FVB7ly5crYCsW6EBACQkAI2DABabotEXBysIeTo50OOWpYHPInBISAEBACQkAICAEhkO4EoqKjERkVE0RcpjteMSgEsh4BaZEQEAJCQAgIgYwkEBYeCTOIuMxI0mJbCAgBISAEhIAQEAKJE8h2qTlaXHK5\u002FO3btxEeHo7AwEAdUnKFLctfv34DDNbKc0HRrVu3Y3+xh\u002FkYd+LEyThxjE9NCAkJwcFDh\u002FSDzxMqb9nW1PQ1IZsSJwSEQM4gEBQUhA0bN2HK1D\u002Fxy6+\u002F6T3PGZ8zCEgvhYAQSC4BwzCQLcXl2K++wZChL8SG337\u002FAwn98Y1x0HPP48DBgxg3fqIOCeWzFmdZfu68+Zj253RrWbXw7NGzl96bmSg23373fVy5ctWMgp+fH958+93Ytn\u002F\u002Fw08ICAiITU\u002FogHYe7dQVhw8fSShZx1m2NTV91UZkIwSyOgFpX7oTOHPmLGbMnI1jx47rX9liBaGhofqc8UxnnAQhIASEAAnQmZUtxeWo10biww\u002Fe12+E33z1JQY9MxCmh5IdZ6CIC1FvkDyOH5jGwHh6BNf\u002FuwG7du\u002FWHk7GJRT69+uD54c8p72QFHusb83adTh37rx+gLhlGXpK6eX08MiNnyeMQ6FCBWOT790LwbZt23X7J4z7EZUrV0LPXn1x\u002Fv7PJrIs28I2sW28iIePHNEPVm\u002FcqBG4IptxrHfZ8hW4du16rO2EDuLbYx56Nmmbx0xnX2iTgceMY5oEISAEsjeBS5d8wfexqKioBDvKeKYzX4IZJFIICIEcScDOSq+zVbRhGPhp3ATMmTtP9+vmzVsY\u002FPwLCPB\u002F0CO4Y+dOdOryOPxVGoeZH2nTHgcOHMS8+QvxxJN9VLy\u002FthF\u002FY3oDKRrrN2qC54YMA99w+\u002FR7CpN+mxybPSwsDC\u002F\u002F7xX8MWWqErx3EN+bGZtRHVAotm3TGgOe6ofJKj89nI917oalS5djz569YNvOnD2HkydPaRF55OhRLajfeuc9vPPeB9pL2rNXn9h+K5Nx\u002FidkjyJ27br1GPPZFzrvP3PmouUj7bSty5ev4NVRb+g6dKJshIAQyLYE+CVy7759cb4c84swv0hzb3acXzqZj\u002FnNONkLgYwkcH1cCUhIO4OMukaGYWTPYXEk8Ne2bRv8M2ce7t27p72QNWtUR\u002F78+eLkPH3mDMZ8+gWmT5uCEiWK63lF77\u002F3Doa\u002F\u002FCLGfPwhKPRmzvo7TpmETooULowfvvsGAwf0x08\u002Ffod16\u002F9VgiwE\u002FJb\u002FzXffo0zp0qB31TCMhIo\u002FEFexYgXcunULCxctRpfOncA2jXzlf3o\u002FYeLPqFmzOooXL4amTRrj7Nlz8PX1xaRfJuj6\u002F541A2wzvanxDSdk78dx41Gndm0ljC\u002Fp4fj9SljTPoX20WPHULZMGXk+ZXyQci4EMp1AxlfIL9g3btyMU9HVq9cwd94CcG+ZwHzMbxknx0JACOQsAvyiyR5znyM8l+wsxSQfmH78xAksWrwEXbt2ZnScQA9jp8ce1cKSw8KXlacuXz6f2DwUnOZweWxkAgd2dnZ6eJpJhQsVhqOjAyIiInHh4kVs3LgZTw8cAMNInrCkjTt3\u002FFT5CHD4m21gHAPbxrlPPDaD7+XLeojc1dVVR7m7u8HNzRUJeRWs2StQIL8WkPv20UxTrAAAEABJREFUH9D1PtW\u002Fnx6qpwe3RYvm2q5shIAQyN4EOE87IiIiTif5ntOxQ3twb5nAfMxvGSfHQkAI5CwChvGfrskx4pJiq3OnR\u002FHl2G\u002Fg5OSEihUq6KtuuXl91KtYvGSp+mY+Hy4uLipPeRw9elxnoTibv2ChFp46IhWbkiVKgN5MLjby9094eD2+Web79rsf0P3xbmjcqKHyuu7Rw1T8ZrBy5Wp4e3vHKVJGeUX9\u002FPyVp\u002FO2jj985KgeMqfA1BEWG2v2HBwc0KRxI\u002Fz8yyRUrlQJtWrWxKnTp3H23DlUqVzJwoIcCgEhkJMIcKqOq6tL7JfnnNR36asQEALJJ5BjxCWRtGrZUq+obt+uLSigGGcZ8nh56eHsb779Hlu2bsP\u002Fhr8ELoqpXbchqteqCx8fH\u002FTo\u002FrhlkRQfP9GjOxo1bIBRb7wFekcTMnDx0iXUqd8QJcuUR\u002FuOnfDqyBFo0\u002FoRXTfnbFarUQc1a9fHgYOH8Mr\u002FXo5jolSpknh20NNo1LQ5mrdsjUHPDcHnn30CDw+POPl4wr5Ys1e\u002FXj1wHlWNGtVUv711ecMwkCdPHhaVIASEQDYn4OnpoUdBktNNjgoxf3LypjCPZBcCQsAGCWRbcckJ51Mm\u002F6aHdy2vS\u002Fny5VC3Th0dlStXLsyf+7eeY\u002FjG66+BgcPOmzas015CT09PTJ\u002F2B\u002Fbs2oajh\u002Fbji8\u002FGqCFuR12Wm4TKs971a1fFrgDnOdtRtmwZML5IkcKgh\u002FSXieNBIcg45qE9Bh6fPnEUly+ew7nTJ7Bty0Y80qqlHkZ3dHTEZ2M+xqEDe7B\u002F707MmD4VbCPnSLIfbA9tcNjqxNFD2LB+DQ4f2IuaNWpoDszDvOwngzV7tFG6dCkcObhPs+E555Ay8FiCEBAC2Z8Av5AWLVokTkf5bF4+0YJ7ywTmY37LODkWAkIg5xLItuIyoUu6bv16VKtaRXviEkrP1nHSOSEgBIRACghw7niD+vXUF9j\u002FRj34NAw+dYN705Sn8nAyH\u002FObcbIXAkIgZxIwjJh5lzlGXPKbdvHixfHCsKE584pLr4WAEBACKSTA0RBOI\u002FLy8kywJOOZznwJZpDIZBOQjEIgOxDgehDDMHLOo4g4EZ0LWHx84i6AgfwJASEgBISAVQJeXl7gXHGKyAoVysPbOy+45znjmW61sCQIASGQYwhQWLKz3OcYzyU7LCEnEJA+CgEhkN4EOORdokRxtGjeTC8s5J7njE\u002FvusSeEBACKSBQ7F14dXkXTikokhlZRVxmBmWpQwgIASEgBISAEAAym0Hln+E95ATyxQ\u002FdX0tGS4rBqWRj2Ccj54NZ3kUeVWeexg+mpCqm8VLk6\u002F\u002FDAyLSrU4vOESeRFiqjKZ\u002FIcMwtFERlxqDbISAEBACQkAICIFsR+DI87j1S3ncMMPK+Yi0C0X46a+S0dWXkeuxj+GWjJwPZpmCoLXDEXT4wZRUxbg4w3DJB4c4hd+Fs9sWBC2ZFSf2YZ5wSJz12739zruwDIyUIASEQJYnIA0UAkJACAiBFBFoBc\u002FmvWCcHQ6\u002F\u002FWbBKnBt+AO8eq5B3m4\u002FwL1csZiEYoORu0052METDm1+gEfDXiq+GNza\u002F4Fc97MArZC7089wi13v1gu5279737tYDI5lHofjfw9bAPIPQO5uS5G3+x\u002FIXb2Ksnf\u002Ff7HX4Nn+NbhU\u002FxJe3X+IFbP25VR8d7brS7jGcQX2gjvb1CY\u002FIq+HwrHNl3Aved\u002FWQ9w9P3QYzBCnuQ+xTQlW7ejogJCQ0ATTJFIICAEhIASyPgG+h\u002FO9POu3VFqY3Qm4dVHDyhGzcHfFuv+6Wn04XIs5I\u002Fz4DwgNrQ23ph\u002FDlakBoYjm\u002Fn6Ijriuji7CyN0YLjUoNNVp3eFwKdEBLnVi1KZ9s4FwyZdfJfB\u002FFTgWawzHvDxWodiXSlSOgsOtmQg+dREOdabAq5KK5\u002F+8deBUeghyVcmPqBu7oIe4S\u002F4MrzYDYR8wH\u002FeuesK1ZFnmvB8OIcqURs5V4Fy2jhLB95OyyC5Li8v8+Xxw\u002FqKvCMwscrNIM4SAEBACKSFAYcn3cL6Xp6Sc5BUC6U3AvtYMuBe+jpAtr8eIN7OCA8\u002Fj9t+fIDwYiDxzGFFuxWKGnv2nInD1SUTBHxGrh+PurhhBGnTuMIx8HbUAdS9eFlHXD8O+8CjlrVRezcJlEXl+bFz79+txqf4I7O8sw73r\u002FkDoLoRcDYFjuQH3U9Uu8jDuzXgaARunIkKdulSpA\u002Fvbs3B79Y+4t+15+J+7qGLN\u002FyrvxuEIWD0PhncxRB5\u002FD3fPmWlZY5+lxWWxIoXA38Q+fOwEtu3cK0EYyD2QA+8Bee3b7nsf37v5Hs738qzxkSetyJEEPF+DR706iNj79AMizKnVUuR7bh5yVX8cTsXyI2Y5SiKUds1EOOrAucZrcMp7EWErlyHCpTZcSr4MxzynEH7AUgT+Z8fO0RlGrsZwqz1cB1evAIRfO\u002FVfhqiQOJ5S5o8OvRabHhnrqjSjlJjtNhaOAWPhv26LGZll9llaXJIS35Tq1KyGhvVqSRAGcg\u002FIPSD3gA3dA3zv5ns438slCIGHQ6Axcj86BA7XxyJg+4PCz8lHDTff\u002FBm35z6NAF\u002FlVXygkUoUxs6pZOIshN4IhWPdgXC4uxvB\u002Fj8i9KYnnFooz+TNtbibkAlVLPjmRUSHH0bgjNa4zbD0EwSftS4KQ29dhJGnifaQAkpIeuRXVv7779TqD7jnOYSg+b8i8r\u002Foh3GUYJ1ZXlwm2GqJFAJCQAgIASEgBIRAUgQqD4FzXiUQC45C3iEn\u002FnskUd8f4KzK3ju1BVH5R8Gn7ybkq181nudyPsJv54dLX1XuGTWsrvLz\u002F739qoyLMyIvvqeFXfDx3UAuD0Scs1yBHgrtioxmCRU2jcW9wDrwHKpssR19foZ7eevPKYrcqPKHKGGs8y+Fq4eyERmqhunVHq\u002FBvUJZGM6NkYu2VMjbrgMTskwQcZllLoU0RAgIgRxNQDovBIRA+hM48jRujiuB6xPL44b5OCLu\u002FxoOJf8QqYbK+aiim381xY0pdXFjXGvcjW3FFtydUR7XJ5THjcl9EGTGXxyOW+PK47bpeDzKOsrjzi4zA\u002FdT4fdbNfgd4DHDOgTOVfbNdkyshjub7hvY3wc3JvVBMLPFhnUxdev81XBrajVcn\u002Fw0QnT6V7gzMW6fbq9crlOyykbEZVa5EtIOISAEhIAQEAJCQAhkAwLZUVxmg8siXRACQkAICAEhIASEgG0SEHFpm9dNWi0EhIAQsFEC0mwhIASyOwERl9n9Ckv\u002FhIAQEAJCQAgIASGQiQREXGYi7PSuSuwJASEgBISAEBACQiCrERBxmdWuiLRHCAgBISAEsgMB6YMQyLEERFzm2EsvHRcCQkAICAEhIASEQPoTEHGZ\u002FkzFYnoTEHtCQAgIASEgBISAzRDIFHFp5+aDyIALNgNFGioEhIAQEAIPlwA\u002FM\u002FjZ8XBbIbUnh4DkEQLxCWSKuHSp1BdBW8eIwIxPX86FgBAQAkLgAQIUlvzM4GfHA4kSIQSEQJYnkCni0q3+q3DwqQb\u002Fhb1x85fyEoSB3AMJ3gPy2pD3B7kHeA\u002Fws4KfGfzsyPKfotLATCeQ\u002F8XzkJB2Bhl54TJFXLIDfJPIO3A3fIadlyAM5B6Qe0DuAbkHrN4D\u002FKzgZwY\u002FOyQIgSxDQBqSbAKZJi6T3SLJKASEgBAQAkJACAgBIWCzBERc2uylk4YLAZslIA0XAkJACAiBbExAxGU2vrjSNSEgBISAEBACQkAIpIxA2nOLuEw7Q7EgBISAEBACQkAICAEhcJ+AiMv7IGQnBISAEEhvAmJPCAgBIZATCYi4zIlXXfosBISAEBACQkAICIEMImAj4jKDei9mhYAQEAJCQAgIASEgBNKVgIjLdMUpxoSAEBACOZCAdFkICAEhYEFAxKUFDDkUAkJACAgBISAEhIAQSBsBEZdp45fepcWeEBACQkAICAEhIARsmoCIS5u+fNJ4ISAEhIAQyDwCUpMQEALJISDiMjmUJI8QEAJCQAgIASEgBIRAsghkmriMjIxEeHg4wsLCJAgDyH0grwO5B+QesHYP8LOCnxnJ+hSTTEJACGQ5ApkiLvkmwRAdHZ3lAEiDhIAQEAJCIGsR4GcFPzMYslbLckxrpKNCIE0EMkVcRkVFpamRUlgICAEhIARyHgH57Mh511x6nD0IZIq45LfQ7IFLeiEEUkhAsgsBIZBqAvLZkWp0UlAIPFQCmSIuH2oPpXIhIASEgBAQAkJACCRAQKIyhoCIy4zhKlaFgBAQAkJACAgBIZAjCYi4zJGXXTotBNKbgNgTAkJACAgBIRBDQMRlDAfZCgEhIASEgBAQAkIgexLI5F6JuMxk4FKdEBACQkAICAEhIASyMwERl9n56krfhIAQSG8CYk8ICAEhIASSICDiMglAkiwEhIAQEAJCQAgIASGQfAIPT1wmv42SUwgIASEgBISAEBACQsBGCIi4tJELJc0UAkJACGQmAalLCAgBIZBaAiIuU0tOygkBISAEhIAQEAJCQAg8QEDE5QNI0jtC7AkBISAEhIAQEAJCIOcQEHGZc6619FQICAEhIATiE5BzISAE0p2AiMt0RyoGhYAQEAJCQAgIASGQcwmIuMy51z69ey72hIAQEAJCQAgIASEAEZepvAkiIiLw+uuv46WXXsK9e\u002FeStMI8K1aswLFjxx7Im1jaA5klQggIASEgBIRAiglIASGQeQREXCaD9S+\u002F\u002FIJHHnkEN27ciM1NcXn27FmcOXMGkZGRsfHWDvz9\u002FfHiiy9i8eLFD2RJLO2BzBIhBISAEBACQkAICIEsTEDEZTIuTkBAAC5cuBBHRLq4uODvv\u002F\u002FG0qVLkStXrjhWQkJCtBBNjuiMU1CdhIeH4\u002Fr166ANdfrAf8YznfkeSExGRGBgoNW2sb0U0H5+fsmwlHOzSM+FgBAQAkJACAgB6wRsQlyGn16E4CX9EPBHFQT8Vi75QeVnOZa3jiD1Kc8++yzatm0LCrY9e\u002FYgT548aN68ud4XLVoUBQsWBIfC49cQHR2Nr7\u002F+Gi5KoH755ZexonXhwoUoXLgwihUrpm388MMPYF6Wp3dz4MCB8PT01OkeHh549913YYpMy7YwP4NlHMv3798f3t7eYNuKFy+O9evXM5uug0KZ7WVagQIF0KJFC\u002Fj6+up02QgBIZD9CPC9xQxRUVEwgxnHffbrtfQoBxCQLmYBAlleXIbs+Bxhh36HY9VnkLv\u002Fbng8ezLZgflZjuVpJzN4Ozo64uDBgzh16hRq1aql52Revnw5TtXz58\u002FH+++\u002Fj3feeQevvPIK7O3tdTo9ksuXL8elS5cwYMAAnb59+3ZwCJ5Ckmkse+XKFVB4fvvttxg3bpwum9Rm9uzZWLJkCVavXo1r166hbt26GDNmjBbGrGPw4MF62P7WrVs4cuQIHBwcwDgK56RsS7oQEAK2Q4Ci0QwUlHx\u002F4aiFGXjOeDMP97bTO2mpEBACWYFAlhaX9DhGXjHWsrMAABAASURBVNkOt8dmwLFEGxgOLilixvwsx\u002FK0Q3spMpCKzC+\u002F\u002FDLKli2rvYsffPCBXuxz9erVWEubNm3C0KFDQS\u002Fkm2++CYpRM\u002FGZZ55BnTp1kC9fPjCNnlCKvYsXL2LBggUYPXo0OnbsiLx58+K5557TgaLxzp07pgmre3o8w8LCsHXrVhiGoe2tWrVKD+nPmjULpUqVQp8+fbTYdHd3B72cO3bs0HNKrRqVhOxNQHqX7QhQKDJQQIaGhuopOOfOndMLDQ8fPqy\u002FWB49elSfHz9+HCdOnNBflPll+fTp00gscA46v0hzWg3FabaDJx0SAkIg2QSytrg8NhNONV9MsaiM33uKTNoJV\u002Fbip6X3uaVYdHV1hbOzc5wqli1bpsUhPZGWeZnJ9GDymGWdnJx4CIrHu3fvgkPZOkJtDMPQApbeTn5IqKhE\u002Fz\u002F++OP46quvMH78eOTPn197VTds2KDLcE4pvZXVq1dHiRIldKAAptfy5s2bOo9shIAQsG0CFJUUfZxKw9c1v\u002FTyfYZfhmvXro169erpEY1q1aqhSJEi4PsP89KjyXIsnxgB5uGTL\u002FiF+Pz58+D7SmL5JU0ICIG0EcjKpbO0uIy4sQ8ORZqmCz\u002Faob10MZYGI\u002FQ83r59G5988knsfMmkzNGDmTt3br2oyMxLz8P+\u002Ffu1UKSA5RzMoKCgWJv8IGAeMz\u002FTnnjiiVjPQ+XKlTF8+HDwQ4YfJPSY8sOGQtUMXDzEVfKmDdkLASFgmwT4fkDxx\u002FcETquhcCxfvnzs+4dhGHpEwzAM\u002FYWYX0ArVqyIQoUKge8HyRWYJh3WxcWBFJpmnOyFgBDIOQTssnRXI8PS7LU0+0fvJZQ98zyle74p00tIAcY3Tb7ZptQG8zdt2hQ\u002F\u002F\u002Fwz\u002FvzzT4wcOTJWDDLNWuACn65du4LD4lydzoU233zzDebOnYunn35aL\u002F7hApy9e\u002Ffi+++\u002F1wtxpk+fDi4QMm3OmzcPlSpVAj2nhmGAi3YoHvkh0L17dz38zWF8rorncDg\u002FWOjtpCfCtCF7IZA9CWTvXlFYMvA9i18m+XQLLt4zDCPRjhuGAebjIj9OqeF7Be0wJFrQItHPz088mBY85FAI5BQCdo4O9rAMWbXjwYt74d66\u002Fz205vHbPoeNOGzcqFEj\u002FTif1DamW7dumDJlCn7\u002F\u002FXdwUQ7f9JHIHxfXfP755+jbty8o+EqXLo1PP\u002F1UD3NzRTiLPvbYY6A4\u002FOKLL8B02uVwF9MYevfuredo9ujRQ6dPmzZNC1F6KGrWrAnO3eQczHLlyqFZs2bgEPnEiRPBYTOWlyAEhIDtEqAwpAeSXxbpjTQMI1mdMYwYgenm5qYXFqZEWJoV0HvJ+s1z2QsBIZA9CVhqyXT1XGYkrohre7T56PAg\u002FSiikI1v6fPM2Lz22mt6aIhvzgyc3M5v9L\u002F99hsoyOgJ4Jwlzo2kyDPbxDhOgOee+VmOtphOkcihav7KD4elLdOYbuY37XGRDQVjcHCwHsqmR2DYsGGxK805f5OLgDhPku3YvXs3du7cGds+ikQKVLM8va\u002Ft27dnVTrwEUqcyM8he9qg2KR3UyfKRggIAZslQEFIccfXNh9FZhjJE5Zmhw3DgI+PjxaXtEN7Zlpy9iwj8y+TQ0ryCIHsQ8BmxGVCyCOv7kDonh8QfnQ6EBWRUJZsF8dFP5x\u002Faa1jTKeXIbH0xMpTxFKoWisv8UJACNgOAQpBBo6O3L17F15eXqlqPMtxcQ+FIu0xpMQQv9SmJL\u002FkFQJCwLYJ2Ky4DL\u002F4L4KW9EPo3h9xb8toBD\u002FEIXPbvgWk9UJACGR3AhSFHBLnQp7U9JXlaCOlotKsiyM+5rHshYAQyP4EbFZcGo5uyP3UHng8cxQORZsj4txKRAdfz5wrJrUIASEgBGyEgCkI6XlMS5PTIi5ZNi11S1khIARsi4DNikv7AnVgOOUG7BzgULixph4VGPeXcHSkbISAEBACOZwABaadXdre7mkjtRjTWndK65X8QkAIPFwCaXu3eYhtNwyLptvF\u002FHxidHTUQ2yRVC0EhIAQyJoEDMPQz69M7fA0yxmGkerO8Vm8qS4sBYWAELA5AnY21+IkGhyy6W3ED0kUkWSrBCRBCAgBWydgGAYMwwAX6\u002FGxQKnpD8vZ29trO6kpn9giw9TYkzJCQAhkbQK2Iy4N+2SRDD+zFGEn5sYJySoomYSAEBAC2ZCAYRjgsDR\u002F6Ys\u002FBBEdHY2U\u002FDE\u002FfzzCFJeGYaSkuK6bvyCWokKSOXkEJJcQyKIEbEZcegw6BtdW38NwdIfHsyfh0uyzWKROVZ7WcQ4FaiP3gH1gXssQm1EOhIAQEAI5iIBhxAhBikuu+DYMA+fOnQMFY3IwMB\u002Fz8zmV\u002FDEH2mE5w4ixy+OkAp+taZZLKq+kCwEhkD0I2B0+fBiWIUt1y94J0REh6dIkbUfZSxdjyTTCFZJ3794F92YRHsePM9NsYc\u002FHmTCkd1v54Hb+xGZa7LJd\u002FHm7VNhIVRGzzayXIVVG0liIHiXeU9bM8GH5nC9nLT1+PG1dvnw5zj0bP4+c2xYBwzBAryPFJX+Ri\u002FcMBSOFIxL5YzrznTx5Us\u002FXNMWlYSRfWPL5mOK1TASyJAmBbErArkqVKrAMWamfDvlqIsJ3U7o0iXZoL6XGfH19sXHjRvAhxCx75swZrFmzBvytXfOcv4bD4\u002FjB398fc+fOBfdmGo\u002Fjx5lpD3PP4bIdO3Yk2YQtW7aAIcmMKchAYbZw4UJcvHgxBaUezMprs2nTpkwRRpZtJg+GB1uUsTH8krJ+\u002FXpQLCRUE+\u002FRDRs2aE9VQukJxdEmy\u002FBXnpJ7TyRkR+KyDgHDMPRcSYpDFxcXFC9eHPy1Hv6CF9\u002FfQkJCtCeTYpKB54zn+wGFJedqckEOyxtGjK2kekdPZb58+UCvZVJ5JV0IJE1ActgagSw9LO5YsTfC9o1Ls\u002FeSXkvaob2UXiD+mg3faPlTjSx76NAh8A2XXivznF4Bnlt63pjf8rlyTKOw5J7lGChQKAB4zMBfsTDTGX\u002Fs2DGwbnqTmM4Pfn7oM\u002FCYcWZg\u002FSzD\u002FGfPntU\u002F1Wam0SbjaI95GE+btME2UNTRw8U928g05qEHi2Xo+aJ92mG8ZaAAOXLkCNh2y3ge0z7bysBjxtHG8ePHdb\u002FYFtplvBlYN9vANDLkOdO45zmPWYbp8ftarlw5tG3bVs\u002FxYj7+ROaBAwfANvKcgWXZVvaL5WmX8Qy0mVA808xAWydOnIDltTXTuE+qf8wTvx5eA8YxjeXZRh4z8JhxDPGvIe\u002FNzp07gz8VyrzsL+9P7nlOT1XHjh1RpkwZnurAelgfT9h3XhfueU6+FBH8yVFPT09Y3hOsn3lZlvcJj81yLMt20jbjecx7gqyYxjIMPGZgPtbFYwmZQ8AwjFjvJX8KtlChQlr48TWwefNmLF26FIsXL8aSJUv0l2eOZvGa8adtXZQg5a92UTAahgFrf0ynbQrKEiVKQDyW1khJvBDI\u002FgSytrgs0xn2hRogeEkfhJ9fnWKRSVHJcixPO47KXkovKd8g+eZK7xA\u002FEPkhyw\u002FzK1eugOcUKvQE0HO1d+9ebZ7zkxYtWgS+OTOCZXi+a9cu8Ns\u002F4xhYhh\u002FCPGbg75Tzg\u002FvChQv4888\u002F9W+I79+\u002FH7NmzQI\u002FsPlBQIGxbds2\u002FSHAD2mWYz3z5s3DtGnTQOFDgcRjeico7GbMmKEFMds8ffp0LRoo4Hg8c+ZM7dnicDL7cv78edBzsWDBAvz777+gUJkzZw7++uuvOJ5F9mn+\u002FPnaq8u2sY379u1jc3Sgpzd+e69du6bbSA8j20mbtMH6dCG1WbduHdauXas9w\u002FzAYztVtPb+8pz9sdZXsmQe5qe3mR+W7BM9zQzk9H\u002F2zgROquJc+2\u002FNwIAoBFERRRAQlU1lFxcQRAFBg7ggAoKIoKLx6o25Jtd4s9\u002Fkd9Uk189oBIGAIO7iguIuavzE3SgCKu4bLoggiKy3\u002FzXUeGime7qHnp5eHn5Un3NqeavqX2fOec5bdbrpC22lX3joQn64xjMnP7YI9Acm2IErtuk3aSEQD\u002Ff4\u002FkXt0B\u002FGA+HFOM6fP9+WxsQ2drHDOUQ67cMe6Yg84nioiY4hdmk\u002FNmHGPv1li0cTe+GcYp\u002FAmJBOf95++21\u002FnvEQga0HHnjAe0HxrPN2cPSc4DicL5yfDz30kNHPqE3GBoac6\u002FwNIFQQLtE6yR8ty7FCzRNwzlV4L3mAwBvJAwTXrnbt2tkhhxxinTt3rggHH3ywderUyc9qkX7AAQdY27ZtfeBhpbLQunVr23vvvf1PTCI0a75XqkEERCBXCeS0uARa\u002FZ4\u002Ft7JOZ9mG16fb6lndbNXU\u002FVMO5Kcc5bGDveoELpjcIBEEfKUGHrKPPvrICy8u1Fyk27RpY8uWLTO8fAg0nt4RpkwzISLZ79+\u002Ff0rVM83eo0cPO\u002FLII23w4MF26KGH+nJc5KmbmzhpeKZ8wtaPnj17Wr9+\u002FSx4qxBbeCDwIgwYMMCnde\u002Fe3RYuXOhL0Hbs9+7d20+V0UZuKogK+nHSSSdZr169fBvwXPhCWz8QJAjMoUOHGvXiMUT8BMGLNze+vbSHmxLto53dunXz03FbTfq1vwg2vHGUD\u002FGVbakTG9jCJrZDPoQN43X88cf79tMPxBHCjH4cddRRPn7gwIFGXgIezsMOO6yCOTffIJ6wi72qmPAgQFtoE22L7x92sEHfYAO7Pn36ePY8qCDwEJKcT9RHe9nnvEo0htik\u002FZybcIMLY8rDEPGkRwMPRpyTCFLs77nnnsb5ipCFDZ4q8nNuITzCOcFxOF+OOOII32bOLfLSPoQFefBcwZXzpm\u002Ffvsbfye677+4fWKgP0czDBJwoq5A9As6VC0zOvzBWnOeMOQFPOFsC8Ywl+cjvXHnZ7LVWNRUpAXW7QAjkvLiEMx7HBkNmW6MzFxlviqccYvkpR3nsVDc0b97cC0lu+OwzpcT0H+KDdUVcfFu0aOGnY7mpc7Nt3769rw5PEoIBsegjqvhAsCHQuMCHrAjXcIxHihvzPvvsE5L9ljaEPEQgChAyiCr2iSOQB68V+3gXuHmwHw30DXuICeLZEtgPgTwIzClTpth1111neKuYJiWEPGyj7UXsxLeFesjHNDMeMcRv1LtLWnygDP0I8dikr+GYtrEf2syWQB3EO+fYGDdPBBViB3GH94++EBhrn2nrBzapFztEsSWwH0Ky\u002FoU8vFCBOMNDO2PGDO81RkDSDvoPP9ZAUz+CEVGZbAyxiyhFHOI1pe14OYlDRJIeDfSZ+vCQ0yc8VjxMIPw4r+ljNH90P3q+8JBDHaGdHJPXOec9ZOw3btzY\u002F03Aib8P\u002Fl54AIEBD2nkUcguAeecHxPGkrHmvOMawBiFwDHxpJOP4Jwz\u002FRMBERCBVAnkhbhMtTM1la9JkyZ+mhYPD+KSmzMXXt6kbNWqla+WCzPeG6Y6uRhzoyYBDwDTSUwRIjSJCwFPATdnjhFHiByEVfg+uhC\u002FIDY9jQDAU8QNHY8YadGAcEJgVkTxAAAQAElEQVQwEIdAReAiuvC6IniJJxDPND\u002F7iQKCmbYiWMiDOEY4sR8CeRAJo0ePtvPOO8\u002FwEiIguCmFPPHtpS0wQ0CRh\u002FbSbvYpxzTcI4884qftucEhjkLbEX9BFFOGspSL9pVjAvzY4p1ji0jDY5ZI0FA33jWELX2ZMGGCnw5k3ClPoL9VMUnWP2wQaAvhtNNOs2HDhhkeVx4mKIvnkzrhSNthzvlGWuCAjfgxZJwph4eW9mO7dWyKMtE4c54uXrzYYExdcIYnQhb7qQSEI3XiBYc3x8nK4anFi8nyA\u002FbJy9iFc4FjhewRcM5ViEyuV4mCcxKVpn8iIAJpE5C4TAEZ3h5u4AjKICy56XNjZPo7mMB7gyDg5k3eEM9UM0KM9XMIiRCPmEL04P1j7SNTwqQxpRjWw82cOdN7gvDUMV2OMCE\u002F6wYRo+QnIJBY0zh9+nSbNm2a98p16dLFCLRz8uTJRjkEI9PglIkG+oWApTxC+aCDDvJrPfGuMa1PXDQ\u002F\u002FUEksA6PtZOs7UOchH7Ttvj24s11ztkNN9xg1EN7aXewi9Ch3gcffNCvV8XbGzx82Kcf5KUMZbER7StpBEQkU9x4U2n\u002F7bff7jkgIEmvLLDMANFGfgJiH0EZ8tJf2gZ30itjAmvnEvcPWwgyvITYYG0jdjm\u002FmIJmuQMPJZxrCD\u002Fy83CCXfqeaAwpz9IJ3rhnLFhXit34McMegToQ6+ShHrggnBGJpIcQPSfwcob4sO3QoYN\u002FEDjwwANDVMItdTEu1Mc+GWkva0zZV6g9As45f41x7odt7bVGNYtAcRAo9F5KXKY4wqyjGzFihH\u002FjkiKsbRs7dqwXcRyHgDcSkcUxN2vyIChYb4lniTVuxJHGzXbUqFGGp4y48ePHW+uYxwlxQTxeQdJYl4cXasyYMXbBBRd4TyHeKeKoJwQ8b+PGjbOJEyf6dZJ4QQmswSMOW8OHDzfqpX7qZEt52kj9lEdUdO7c2ddDHvpNPG2jHwTKkOfcc8+1kSNH2llnnWUIbuIJtC2+vQhk1hnSFuydeuqpvixtwAb2u3btavSbvBxPmjTJaAP5yYNd7FfWV9qDTdIZA\u002FpLWWwg8BFh2MAueTgmP\u002FXDhDTyw4E1pLAjXwjYxzNInsqYkL+y\u002FlFPsEGeE0880ffp7LPPNtYlksZ5cc455\u002Fjx5xg7BPYpU9kYkhYCfYIrfaDfCL+QFr9FsNJH+kMawprzDeEHC\u002FrHNnpOIH5DPGVCIE8Qi5SJ5uEYvqH\u002FeMd4AAtl+XuozAsf0rUVAREQARHITwISlxkcN9aTcbNFHGbQrEyJwHYE8GSyXIElAsFbHJ8JTzQeSURjfFomjpnSb9WqlZ9er8oeHnfaggiuKm966cotAiIgAiKQawQkLjM0Itzs8dQwpZ0hkymbQVzwgg8eqZQL5WnGYuprsiFi7S0vyLDEobKHGZZf8JVUeIKjHuVkNtNJQ9TizWRpRyrlWC\u002FLi0x4iFPJrzwiIAIiIAL5S6BCXOZvF3Kj5Uz58eJOZTf6mm4hnimmzsP0ZE3XV5v2i6mvyTjzIMGUOutUK8sHJ6a7U1kPWVn5quJY98qa2zDlXVV+1nkmamtVZZUuAiIgAiKQXwQkLvNrvNRaERCB4iSgXouACIhA3hCQuMyboVJDRUAEREAEREAERCD3CRSfuMz9MVELRUAEREAEREAERCBvCUhc5u3QqeEiIAIiUHgE1CMREIH8JyBxmf9jqB6IgAiIgAiIgAiIQM4QkLjMmaHIdENkTwREQAREQAREQASyT0DiMvvMVaMIiIAIiECxE1D\u002FRaCACUhcFvDgqmsiIAIiIAIiIAIikG0CEpfZJq76Mk1A9kRABERABERABHKIgMRlDg2GmiICIiACIiAChUVAvSlGAhKXxTjq6rMIiIAIiIAIiIAI1BCBrIhL51wNNV9mRaB4CKinIlBsBJzTvaPYxlz9LQwCWRGXJSVZqaYwRkS9EAEREAER8AR07\u002FAY9JEfBNTKCIGSRYsWWTRE0jK2W1paagTn9BSaMagyJAIiIAIFSsA55+8Z3DdM\u002F0RABPKOQEnHjh0tGmqqB1wk6tata2VlZQpioHNA50Dic0Bsip4N9wruGTV1P5JdERCBmiVQUrPmZV0EREAEREAEREAERKBQCKTSD4nLVCgpjwiIgAiIgAiIgAiIQEoEJC5TwqRMIiACIpBpArInAiIgAoVJQOKyMMdVvRIBERABERABERCBWiFQEOKyVsipUhEQAREQAREQAREQge0ISFxuh0QRIiACIiACGSQgUyIgAkVGQOKyyAZc3RUBERABERABERCBmiQgcVmTdDNtW\u002FZEQAREQAREQAREIMcJSFzm+ACpeSIgAiIgAvlBQK0UAREoJyBxWc5BnyIgAiIgAiIgAiIgAhkgULJ69WqLhgzYlAkR2EECKi4CIiACIiACIpBPBKJasqRhw4YWDfnUEbVVBERABERABEQgywRUnQhUQiCqJbM2Lb5p0ybbsGGDrV+\u002FXkEMdA7oHNA5oHMg4TnAvYJ7RiX3L0WJgAjkAYGsiEsuEoQtW7bkARI1UQSyRkAViYAIVEKAewX3DEIlyYoSARHIcQJZEZebN2\u002FOcQxqngiIgAiIQK4R0L0j10ak2Nqj\u002FlaXQFbEJU+h1W2gyomACIiACBQnAd07inPc1ev8J5AVcZn\u002FmNQDERCBHSGgsiIgAiIgAsVDQOKyeMZaPRUBERABERABERCBeAIZP5a4zDhSGRQBERABERABERCB4iUgcVm8Y6+ei4AIZJqA7ImACIiACJjEpU4CERABERABERABERCBjBHIVXGZsQ7KkAiIgAiIgAiIgAiIQPYIlCxatMiiIXtVqyYREAEREIH8JKBWi4AIiMC2BNa+8FcLoaRjx44WDdtm1ZEIiIAIiIAIiIAIiIAIJCfQoOsFFoKmxZOzqvFUVSACIiACIiACIiAChURA4rKQRlN9EQEREAERyCQB2RIBEagGAYnLakBTEREQAREQAREQAREQgcoJSFxWzkWxmSYgeyIgAiIgAiIgAkVBQOKyKIZZnRQBERABERCBxASUIgKZJCBxmUmasiUCIiACIiACIiACRU5A4rKGToAlS5bYgw8+aN99910N1VB9s9G2ffzxxzZgwACbM2dO9Q2qZISAdkVABERABESguAlIXFYx\u002FosXL7YePXrY3LlzK3J+9tlndtRRR9mwYcPsm2++qYj\u002FzW9+Y8cff7ytWLHC7rvvPjv\u002F\u002FPO3Sa\u002FIWMs70batWbPGli5dasuXL6+yVZMnT7ajjz7avvjiiyrzKoMIiIAIiIAI5BwBNSgrBErsgyds6kP\u002F35678x82dcEbWak0nypp0aKFNW7c2ObNm2dbtmzxTX\u002FjjTds4cKF9uyzz9qnn37q477++mvvqdxvv\u002F1s11139XHxH5s2bfLCbN26dfFJ\u002Fhj7X331la1cudIfx3+E9G+\u002F\u002FTY+yR9jF+FHPT4ihY8DDjjA3n\u002F\u002FfbvooosqclMeO\u002FH1rFq1yj744AMjvSJzbKeqdsWy6L8IiIAIiIAIiECRECj3XC7\u002F3poOPtPGH9UhJ7u9Ydm9tnbeKFv1j462aur+qYdYfspRvrod22WXXeywww7zP5EZRN8TTzxhu+++uyG+Xn75ZW8azx8i7dhjjzXnnI8LH4iv2267zZo1a2b77LOP\u002FehHP7IxY8b4\u002FSuvvNJne\u002FXVV61Dhw62995725577mmDBg2q8CaOHz\u002Fe9t13X2vfvr1P32233Wz06NEVXlG8jxdffLG3i33qOeecc7zIfemll7z9RB94Ydu2bWuhHUzlUx471DNhwgTDPuL6sssusw8\u002F\u002FNC3hTZh88knn6xoN\u002Fnx3Hbp0sVCuulfoRJQv0RABERABESgUgLl4rJlW2tVv9L0Wo9c99yfbP3r06xup3HWcPSL1mj8WykH8lOO8tipbmf69u1r77zzjr377rteaD333HN2xhln+CniBQsWeLOIzNLSUv9Tmj4i9oEXcurUqUaes846ywYPHuztLFq0yD7\u002F\u002FHPvxYxlMzyO\u002F\u002FVf\u002F2V77bWXffTRR94j+vrrr9uNN95Isg\u002Fk\u002F+lPf2qIwenTp9sdd9xhU6ZM8Wl\u002F\u002FvOf7e9\u002F\u002F7tdc8013pM6a9YsPy3vE9P4+PLLL+3SSy+1E044wWj77bffbojixx9\u002F3Pr372+\u002F+MUvfBuff\u002F55u+qqq+y9996zsWPHesFLezlGGOPZTaNaZRUBEagFAjz0hrB582YLIcSxrYVmqUoREIGMEKhdI+XisnbbkLB2PI6bPl1oDYbMsbr7HmOuTnoKmPyUozx2sJewsiQJ7dq1s4YNG\u002Fq1iYg8PJR46Hr37m3\u002F+te\u002FvBB77LHH7PDDDzem0Z9++mm74oorbOPGjdakSRO\u002FXrN169Y+rnnz5oanECG4xx57+Frr1KljjRo18tPTr7zyinXq1MmLzEsuucSn84H3dMSIEd4bOXz4cBs6dKixHhRBiNCcOHGinX322b6+gQMH2h\u002F\u002F+EeKpRXq1q3r+4lQXLZsmSGG8dbS1\u002Fr16xteXNratGlTY6nAww8\u002FbGvXrrWrr77a9t9\u002Ffy88\u002F+d\u002F\u002Fsc6d+6cVr3KLAIikD0CiMYQVq9e7R9IeTB8++237a233rI333zTbzkOgetBssDDN0tmuD4y05G93qgmERCBXCSQ2+Jyyc1W1vn8tEVlPGhEJnY2xOzFp6VyjJjq1q2bISBfe+01Q2gdeOCBfrqcCyqCEG8k3j3EV8uWLe20007z09u89MMFHI9egwYNKqpDqGGHCMowLc1b2+RHaI4aNapiWpw8eEWdK59uJ\u002F\u002FOO+9MtBewTM8jap0rTyeBKWq26QSm66dNm+ZFYq9evfw0OwI30c2Cl5kQ3dG66tWr54Wy6Z8IFAiBQupGEJX8TXPtYpkLD6hco3hQZBbl+++\u002Ftw0bNvhrC+urQ5lkHMhDGewwu\u002FLJJ58YdpKVUZoIiEBhEVi79jtbu36T71ROi8uNX7xidZof6Ru6ox\u002FYwV517CDmEI5MB998883WvXt3Q1AhMHfffXe75557vBBEgGIfcUlgn4C3Eg8AF3GOCUw7cyFmnwt4SUmJ9zYi2PAIvvjii\u002FanP\u002F2J5KQBMYf4Zc0mntKQmRtH2E91y80BgTl79mzj5Z0ZM2b4qfmbbrqpUhP0i7WmeD1ChrUxTyZx4VhbERCB3CCAAGTqe+XKlX5JC9cd\u002FoYPOuggf03jWzG4tnFMfFlZmReZ5KMc5VPtCV\u002FBxtecIWJTLaN8IiAC+U1gzi232pxnP\u002FOdKLGWfW38Ufv4g5r9qIb1Tesr9Vqu++cvt3upZ\u002FWNXWzTiiUJK8F7aTF7CTNUkYBwZD3knXfe6aeknXNeYHJBvv76661NmzbGm9eVmTnppJP89DFrJvmOSabSJ02aVPFWOKKOY9Y6Mi3VuHFjPz3NBboye9E43kwfHpsmp12sveSCzjrJX\u002F\u002F619FsKe0jKJkKZ4qdt+BZA8pUOYIRAwhPRDFrKlfGblB9+vQxOqS7qgAAEABJREFUpvsvvPBC48UhBDQvFvHVRuRXEAERyA0CCEMEImKP6xh\u002F2yz34cGUB1TnnH8R0TlnHBNPOvnwQFZHYFInD5qUzw0KaoUIiEBNEhg\u002FbqyN79PcV1HiP\u002FPsY\u002F3S26z+YZfbzkNmVwQrKbPvHhhrm795p0Z6g4hCPHLR7dixo6\u002FDOedf6uEiyppIprp9QtwHaxBnzpzpv77okEMO8WszEathzSXT40yLl8S8l6STxhT65ZdfHmep8kO+TxNR96tf\u002FcqLXF4OGjlyZOWZk8TijeXFIF5OYg1lv379jJeZzjzzTF8K4XnwwQfbcccdZwhlvBu8dMRUGv2Hy0477WT0wRfQhwiIQK0T4PpEQCAyZc03UvCNEM65bdsWd+ScM\u002FLxzRHr16\u002F3L\u002FxghxCXNeEheXkgTZhBCSIgAgVJIC\u002FFpW3ZbCW7HmilzXpWBCsts83rVtiaeaNt8+qPMj5YeAifeeYZ\u002Fz2PCM1Qwemnn+7XFv32t78NUX7LWkU8eVyciRg4cKB\u002FSYcvWGc6HC8jHgTykc5XDS1YsMB\u002FvRBT4+wj3kjjjXOmyqPilTgC6XgXf\u002F\u002F73\u002FuvRuL7NnnR5y9\u002F+Yux37VrV7JsE6gztI32sU8cmZgWozztZC0nb57jsSSN9tAuPBGhboQknljqwsN5ww03GG\u002FTh3TKKYiACNQuAbyWXFecc35NtXPJhWVorXPOC0wedll2g1gMaalumYHBY5pqfuUTARHIfwL5KS499\u002FiLY\u002Fnxlu++iAnM9L123mRmPpJa4UUc58rbWlnG+vXr+xeGKkurKo6XfrgJVJUvlXTaiWhNJS95qJf62VcQARHIHQIIwiAuWSPuXOLrT2Wtds757\u002FVFXGIHe5XlSxYncZmMjtJEoPAI5K+4jF3wosPR4Oir\u002FRR5\u002FV6X2ZY1n0aTtC8CIiACRUkAIUhgSpyZCNZzVwcE5VgbHsQlNtOxw9KZdPLXbF5ZFwERqGkC+SsuY2S+f\u002FkaW3v\u002FaB++f+FK2\u002FjZC1a6W27+ylCsufovAiIgArVCADHIukneAK9OAygXhGV1yuP1rE45lREBEchPAvkrLrdssZLGbSvWXLL+sqTxfvk5CnnaajVbBEQg9wkgLAmIwx1pLeWxsyM2VFYERKA4COSvuLQttvG9+fb9y\u002F+vImx8d35xjJp6KQIiIAJpEuD7enkZL81iPjvlnEtvraYvuPWDurfuapM9AqpJBGqNQP6KS1didVoNsnpdfuIDX0tUr8sFpn8iIAIiIAI\u002FEHDO+e+w5GvCqvu1QJTjq9Kccz8YTmOPFxXTyK6sIiACeU6ghJ8tjIa86c+Wzdt4Lkv37B6bJte0eN6MXz41VG0VgTwm4JwzhGHDhg2N77lMd2qb\u002FJTj2yCcc16oWpr\u002F+PaJNIsouwiIQJ4RWPvSNRZCCV98HQ350Rdnm79eamXtR\u002Fo3xPFablr+gm367Dnb9NUbsS64WNB\u002FERABEShuAs6VXwsRl3xfLdPb\u002FFwrgjEVMuQjP7\u002FexdQ2dijnXLld9qsKeEwlLquipPQdIaCyuUGgQfeLLITcnhYvLbMtG9dtR62s0zhb9+wfbM28UduFdQv\u002FZGUHjd+ujLcTs7ddQg1GsACeL0xnG6phPz4upGVyy\u002FfK8XZoJm3Wpi2+RoU3TvlC5i+\u002F\u002FNL\u002FWkh1OMIENsn6EupKlidf0mBGf0J7Of\u002F48v5wHLZffPGF\u002FzGAcFzbW9r5ySef+HGu7bbke\u002F3OOcPryBvf\u002FDoPPzGLYEQ4WpJ\u002FpJOP\u002FPwkZBCXzqUuLJ0r\u002F5ncJNUoSQREoAAJ5LS4rLNHZ9v48dPbYa9\u002F6C+s0VlLrdH4t7YPZy2x+j0v3a4MdrC3XUIVEfxW91NPPWV8TxxZ33nnHXv00UcNkRKOX3zxRXa3C\u002FwiBr\u002F5zTYksh8fF9Iyub3\u002F\u002FvuN3wDPpM3asoWgvOeee+zDDz80+D\u002F99NP+14eqwxEmsEnUl2hdifLkUzzMYEe\u002FEAm33nqr\u002FyWnaB84l5988kl77733otG1us+DA23il59qtSEFULlzzk9lIw4bNWpkrVq1Mn6Vi1\u002FS4vrGd1AiJEPgmHjSOWfwOgZx6Vy5rVSwOOdszz33NMqmkl95REAECodATovLuu1G2PpX\u002Flap9zKdIcBriR3spVOOvKxT4kIbvF2vv\u002F66ccEN3iCO8QpwjJeIMgTy86XD7BNIQ1iy5ZjADZ8bO\u002FsEfj4xpBO\u002FZMkSo268OKRzw+VmS2CfuGhYuXKlUQY70Xhsvvvuuz4Nu6RhExu0G8GFN5B4tvycI2kcE0J5bLBPHHYo+\u002Fnnn3sRG+qkTwTyEMgHC\u002FYJHNP+EDgmnsA+ebFFP+gP8dGw\u002F\u002F7727HHHuvXkIV42gTbUD4aj61wHN3Sf+oKcdiI5iUd9tE+h7zUE\u002FpIPlixJR2bpMOGbbwN4sgD59A\u002FtjCHJTbIU5V98mGDsaPd2KQc8fSFdlN3aBdxTE8OGDDA3\u002FCDffLj0TruuONsv\u002F3K1yxjB\u002F7R8uQjYI\u002F+Uj54QBPlryyesmHs2ScPrOh76Av18Hc3ZMgQ42dXOYYRf2tsOVZIj4BzrsJ7ya\u002F08HeEmGS9PQ\u002FL8+bNs\u002Fvuu8\u002FYckw8Y8xPzvIyDr\u002FWxZS4c85S+ce5xs\u002FFIkxTya88IiACKRDIoyy5LS73O8FK9zrU1s473Ta8\u002F0jaIhNRSTnKY6duzF66Y8OTPhdXFrRzA+cm3axZM\u002Fv000+NY27sLVu2tGeeecZefvllb571Sffee69xcSaCMhy\u002F8MILhveAOAJluKGyT3j44Ye9d+6DDz6wWbNmGeLh1VdftVtuucV7m7jZIxqeffZZfxPgxkw5whNPPGF33XWXcfPFM0dZ4rmRz5kzxwti2jx79mxjChQxxj55aS\u002FeLcrjpeWYOpkSI++NN95o1EugXStWrPCCcurUqYbXdvny5YYt2kfAZvD0PvTQQ97bSFsICAns4DnB84gnkngCLGbMmOFvcvSD9tAv0kIgD\u002FbDcZQt40Fa4I7XDqYhb3RL\u002FxPlRUDB4c033\u002FSCnP7T51A+2kf6AROmcKn3gQceMN6spe2Ui7dB+6dNm2aPPPKI0Qbq4abOecRNnVCVfRjChXOKsaIfM2fO9GNCO6kXcUjd2Kc\u002FrLXjnIA9AiKcq6FPcIIX6fSHvOHco18hH21mrG+++WbjPE2Un7R4O7SbvlEmnMOvvfaaVXYeUQ\u002FnB9vHHnvM6COM2NL30B5tUyPgnKvwXuJJRLS3bdvWCPvss4\u002F\u002FeUfi+CUeAtc9hCEikYcPHqCdK7dRWY3OOUOA8lDA9ZHpd+qpLK\u002FiREAECp9ATotL8Nfv+XMr63SWbXh9uq2e1c1WTd0\u002F5UB+ylEeO9irTuBCyU0R7wq\u002Foc1TP14bBBAXUBbKt2nTxpYtW+bXrb3\u002F\u002Fvu22267GRdovAOISPb79++fUvUIth49etiRRx5pgwcPtkMPPdSXa9eunVE3gpE0Lvok0A7EzbBhw6xXr152wgknGB4H0vBA7LvvvobHql+\u002Ffta9e3dbuHAhSf43zI855hhfpm\u002Ffvl4MDxo0yNd78MEH+\u002F7gLaLeo48+2gj0E4GEgb322svweGGXeEQDrJhWQ8jSLvaDR4wyTZo0sa5du\u002Fq1dE2bNjVsEx8CN6ehQ4f6NtEfRD0erpAe3VaHbbR8on3sduvWzegX\u002FaP9oc+UaRZ7uCAPwod+MvXHmCPsuMEy1uTr2bNnpTb22GMPO\u002FXUU71XjvPq+OOP9\u002F096aSTvDDFNiGRfdISjTeCkPbSbtpPP8iPUOjcubM\u002FLzhviKeN8QEP6mGHHebPAc49ykUfAMjPOU\u002Fa4Ycfbonyp3oOI1oqO4+oh4B45u+Ocxqe1Ms5QTzp1QxFWcy5cnEIc84BhCPnYqvYNDl\u002Fh506dbIQeMmzQ4cORjzXHEQogXOrssDfPw\u002FZ\u002FE1zzhQlYHVaBESggkBJxV4O7+BxbDBktjU6c9H2aywrW3cZ4mL5KUf5Heke0zsIJYQA+9wMETzcdLk4c7Fu0aKFn6rlxofIbN++va8SbwveP8Sij6jiA08cHskgDsnOhTsc47Xh4o63gTQCHjumrLjpc8wWbyv7eNGC2OEYO8Gr6Fz5zYZ455xxU+CGwzE3H7bcxBEK1113nREQq4gV0pxzbHxATOMdQ3zDAjYsH+BmQ5zPtPUDYQ4jBO3WqIoN7ab9RLCFLZ43juNDumzjyyc6pk44hXT40bdwDCMeKPD0cR4ccsgh3suM0OTcYCyS2SCNQFls0s+wZd85Z8nsI9ipg7yhHNzYZ7xoL\u002FsE+kFd7CNWn3\u002F+eevTp0+l6+A49ziX8BQy1gTOecpGA3VzfnCeVpYfO6RRdyiX7Bx2bvvzKJTDa4poxxtLe\u002FDCExfOwZBP29QIOOf8dYox5LzgYYix5FwKgWPiSScfwbkfxsj0TwREQASqILBj4rIK44WSjLeNmyXeKcQlN34uvEwb89RPP7kwt27d2pju42KMyCAewcYTP1ORiCHiQsBLF27eiBdEA9PmTE\u002FhrSEf8QsWLPDiBWHHjTXe60R+BGMogxDGu0l5PIkIXvYJiLogRDiuKlCe9p933nlGwPMZ+paoLN4OBCSeTPaj+egPnlz6QP+jaezTbtrPPt45mHCz4zg+xLMlH+MUyjMNi9CJL8dxsryslUU4ko\u002FyMIsKNuIZ68WLFxt2ENOIHcrgJSY9FRuMG3kRfWwZP9pOv5LZp1yy8ea8DIKcNtEW7POCDF6oZjHPK8fxgXOP9XiMMWM9YcIEw4PF+R+fl2P6Xll+HihoI\u002F0hH2Ne1TlMvsoC3Kkfry5tOu200ww2nMOMdWVlFFc1AedchcjkepUoOCdRafonAiKQNgGJyxSQ4aniJoegDMISkckNHI9dMMGNG88RNz\u002FyhnimmLnhzp8\u002Fv+Itc9KYgkJMTJkyxVjDhhginqntsJaPtXTOOT+diQeRGzb5WROJ8CI\u002FnkGmKFnvx5pF1qXheSCtS5cufgp68uTJRjm8QL179yYppUB5xAHr4rDNWjr6nqwwfaVNiA\u002F2o3mXLl1qiEbWFuKJQjBH02k37acuPGh42eAfzRPdj7JFHDGVN3fuXKM8a1y5aUbzh30EXKK8tIF1pNOnTzfWR1I\u002FHEJZtghsvHb0j34isnh4QFSRnooNGDEFzdpJ2nv77bcb9WAzmX3KJRtv55zdcMMNRvvpB21B7PNwxDkEd9Zi0s74wHILxDTtITD2eOfj84Vj8mOXvJyrCD7yp3oOI96Drcq2sGdZCGuCb7rpJrvjjjsMPjxk4cVkbWhl5RRXTiCVT+ecX4\u002Fp3A\u002FbVMopjwiIgAgkIiBxmYhMXDxr2EaMGOHfuCSJ9V9jx441bn4ch4A3LnivEBrkwfPCeku8L6zPI440RMKoUaMMDxFx48eP914ZhCzxo0eP9mkILDw1Y8aMsQsuuMB7EPHgEBfqbR3zmp577rmGnZEjR9q4ceOMNXYILtapTZw40dsaPny4US\u002F1k5ctNijPWkf2CZSlzZQnnraR\u002F+STT9a7qRoAABAASURBVPZ9Jp11g+QlcEx+9gmIOsQ2+9GAGLzooots0qRJvh94xqLpTKXSfuqCCyxhTBxtpB7qpd3kibLFe4w4w8NFGgxYtxm1H8oTV1neUBd1UB5u8IMDZUJAnMIEe8QhshgzhCbHBDyA8TbIj23SCfSPftJemMCH+KrswyLReDNetJu6qQt2jAXnDnXAJ9EDBucG+WkP\u002FePN\u002FGjfA3e2tJP8rBnlvOfcYA0v+VM9h2FEG7FFgA\u002FnEfZpA1v6Sn9oF6x4KGjcuLE\u002F1xH1lFMQAREQARHIHQISlymNRWqZWGOI2OHGmlqJwsyFdxUvHqKgMHtYWL3C+8d4RYVxOj2kHMIez3xYR5pOeeUVAREQAREoLAISlxkaT6bI8bIwHZghk3lrhvWARxxxhPeQptMJ+FU15Z6OvdrKy5IIXrjC+1hbbUi1Xqax+doi3uCvLns8lXwnJd50PJip1q18IpAxAjIkAiKQUwQkLjM0HEwD8+JLsXstwcl6QV5yYT+dwBQxawnTKZOLefHksZSBtYG52L5om2grU\u002FoHHnhgNFr7IiACIiACIlBtAhKX1UZXkAXVKREQAREQAREQARHYIQISlzuET4VFQAREQAREIFsEVI8I5AcBicv8GCe1UgREQAREQAREQATygoDEZV4MkxqZaQKyJwIiIAIiIAIiUDMEJC5rhqusioAIiIAIiIAIVI+ASuU5AYnLPB9ANV8EREAEREAEREAEcomAxGUujYbaIgKZJiB7IiACIiACIpBlAhKXWQau6kRABERABERABEQAAoUaJC4LdWTVLxEQAREQAREQARGoBQISl7UAXVWKgAhkmoDsiYAIiIAI5AoBictcGQm1QwREQAREQAREQAQKgMB24rIm+uScqwmzsikCIiACIlDABJzTvaOAh1ddK2ACWRGXJSVZqaaAh0ldEwEREAFPoKg+dO8oquFWZwuIQFZUX2lpqRGc01NoAZ076ooIiIAI1AgB55y\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\u002FgnkEQDhEQgfwjkBVxuXnz5vwjoxaLgAiIQFYIqJJEBHTvSERG8SKQ2wSyIi55Cs1tDGqdCIiACIhArhHQvSPXRkTtEYHUCGRFXKbWlB3PJQsiIAIiIAIiIAIiIAK1S0Disnb5q3YREAERKBYC6qcIiECREJC4LJKBVjdFQAREQAREQAREIBsEJC6zQTnTdcieCIiACIiACIiACOQoAYnLHB0YNUsEREAERCA\u002FCajVIlDsBCQui\u002F0MUP9FQAREQAREQAREIIMEJC4zCFOmMk1A9kRABERABERABPKNgMRlvo2Y2isCIiACIiACuUBAbRCBBAQkLhOAUbQIiIAIiIAIiIAIiED6BCQu02emEiKQaQKyJwIiIAIiIAIFQ0DismCGUh0RAREQAREQARHIPAFZTJeAxGW6xJRfBERABERABERABEQgIQGJy4RolCACIpBpArInAiIgAiJQ+AQkLgt\u002FjNVDERABERABERABEaiKQMbSJS4zhjI7hpYsWWIPPvigfffdd9mpsAZroQ\u002F0hT7VYDVZNV2IfcoqQFUmAiIgAiKQ9wQkLlMcwlWrVtl\u002F\u002Fud\u002F2p577mn16tWzXXbZxX76058a8SmayEi2++67z84\u002F\u002F3z75ptv0rb35JNPWpcuXXz7d9ppJ7vggguqZSftihMUoA\u002F0hT4lyLJd9KZNm+z222+3gw46yPeDsejfv78tXrx4u7y1EVGdPtVGO1VnDROQeREQAREoYgISlykM\u002FmeffWaDBw+2KVOmeIE5Z84c+8Mf\u002FmAzZ860ww47zD744INtrGzYsME+\u002F\u002FxzW7du3Tbx4WDLli321Vdf2cqVK0PUNlsE1BdffJGw\u002FDaZYwfBHjbZj0Vt9\u002F+9996zsWPHWocOHezVV1+1K6+80qZOnWq\u002F\u002Fe1vLVom1L2jbVu9erVhKzTk22+\u002F9UxgE+KiW+KTMSPvxo0b7fLLL\u002Ff9QFC+9NJLdu+991ppaal17drV7rrrLrJVhFRsMkawjrY1GCCNNmEnxIUtzOCdiFPIF7bY4jxiG+K0FQEREAEREIFCJJDr4jKO+RazzRtSDxbLH2ch3UNExBVXXGEffvihPf300\u002FZv\u002F\u002FZvdtJJJ\u002FntY489ZoicV155xZtFhPzyl7+0Ro0aWYsWLexHP\u002FqRF0J4s2zrP6aBSdt77729F\u002FTggw\u002F2Yo9k6rrtttusWbNmts8++\u002FjyY8aM8fuIQfLEB7yRCEbsEdhHPMbnW7FihRezI0eOtHbt2tk555zjp9eHDh3qRWB83XhojzrqKPv444+9qfh0+hbfNtpIu7GJ2EO0LV++3IYPH2677babZ7Lrrrva3\u002F\u002F+920E7T333GO0HS6kX3311duk+wbEPhYsWGDXXHON\u002FeMf\u002F7C\u002F\u002FvWv1rFjRxswYIDBDK\u002Fym2++aWvXrrWqxgFRSj19+vQxtrS5WYw5YxOrxpfHHn0MbZo1a1ZFm8hHPG2GU3QMKR8Na9assYsvvtiP5b777uu32KaN0XzaFwEREAEREIFCIZAX4nL9m7fbmnuH2+qZXWz1TYenHmL5KUf56g4Y3qlHH33UC8oDDzxwGzNMzSKEfvzjH\u002Fv4v\u002F3tb\u002FaXv\u002FzFiMNLhSdt\u002Fvz5huDE64YIRZAhSN+LeRJff\u002F1122OPPeyMM87wIm7hwoV21llneS\u002FpO++8Y4sWLfLePkSaryDuAxt4I3v27GmffPKJF8DsB3vR7E2aNLHGjRvbb37zG3vmmWe8UEJcEerUqWPUPWHCBD\u002FlTp\u002FfeOMNI544vI6kp9K20FbE384772yXXHKJ\u002Fetf\u002F7LnnnvOe2s5ZjkBwjy0D+8gnD766CODz2WXXebbE9LDlunzNm3aWL9+\u002FUKU3yIC8Wheeuml1qBBA6tqHHyh2EfdunXttddes7ffftsvF2CZAByfeuopP4bTp083RDlCHG6ffvqpVTWGMbPb\u002FP\u002Fzn\u002F9sN910k90TE9A8ZMydO9emTZvm27hNRh2IQJYJ8MAYwubNmy2EEMe26iYphwiIgAhsT6Bk+6jciln3z8tt4zvzrH6Pn1nDMa9Yw9HPpx5i+SlHeexUp2eIQsRV8+bNfXHE09FHH2377bdfReAYgXLrrbfa2Wef7QMeMabSf\u002F3rX9vdd9\u002Fthd+dd97pvZV4Qvfaay\u002Fbf\u002F\u002F9vYjBu4cH8pZbbrHWrVsb6dTXtm1b76lDgPrK4z4efvhhP3V+3nnneW8bNwc8k0zTI1yj2Vu1amWzZ8+2+vXre3GGd3XUqFFG3eQLdZ9++ulGfxGGo0eP9qIQoRvSq2ob3rxrr73WhgwZ4gXzI4884temHnLIIX6dKsLx3XfftUMPPZRqfRg3bpx169bNC+2f\u002F\u002Fzn3puIwPWJkQ\u002FWt8KCPkSit9n9+uuvrapxCAV+8pOfGIzxQv7qV7\u002FyL0nxUIBARVg\u002F++yzhufxqquusrfeest7V6saw2Cb7Zdffml33HGHjRgxwug\u002FU+idO3c2BD1iGtvkUxCBbBJANIbA8hUemnhQ5RrGec4MAFuOQ1i2bJklC1wjuO7woKjzOpujqbpEIDcJ5LS4XL94tm1a\u002FbE1GDTdSpv1qBZBylEeO9hL1wgig5d3EDaUxQOI0PrnP\u002F\u002Fpp8kRRayjQ4RyYUWoOOfI6kPLli2NCziihylmplERLz4x9sF0ccOGDY006ohPp+5EYgpPGJ41pq+ZciXgReWNZS70MfPb\u002FD\u002F88MMNEUs51o0invDW0X7qxlvJFC92COeee64Xmogk0lNpG+sfCVTMFDW2EZwcE\u002FAWNm3a1AtNjgkhP\u002Fu8aFRWVsbudgFBzI0r2ZTy999\u002F7729ycYhGKYtYZ96eTmIY4QvXsvHH3\u002FcT+W3iglzpt65ITNO8RyiY0j5EDgnEOosA4AnAVs8bCBiGaeQV1sRyAYBzmECf0dcI1juw98316jw98rfEH9jnL+sRSY\u002FIVn7SKcMdji3mQHATrIyShMBEShcArktLpfcbPU6T8oIfeysj9lL1xjCgWlsvGHvv\u002F++f3kE7xlr9LgYM1183HHHeY8koomLNRfaUA\u002Fr+xCPeDLxRuIppFxIx2NAHGkEPAVc7EM6Hjwu2OE4uiU\u002FQoev8uFCHg1MZ0fzUgdTslz0EasnnniiTZw40V5++WXDo4YthDI3hqgdxCGeWdLTaRt1I6Kpi5sYxwRuQIhwRBfH6YTjjz\u002Fe8MjiDY2Ww9bvf\u002F97++Mf\u002F+jXj1Y1DtGyle1z4z3iiCOMsYMXnseLLrrIli5danCAZaIxjNpDrNIWpuujTNlnen333XePZte+CNQoAa5LzG7w9851B+HI+czynu7du1uPHj2MLcfE85DH3yv5KEf5VBvIgxMPYvwtpVomx\u002FOpeSIgAmkQyF1xuXmjbV75ttVp1j1pdzZ9\u002Fopt+uw527j8JduycV3CvNjBXsIMCRKcc\u002F7lHbxrgwYN8lOuiCXEJmIHoclaRMQjL67ccMMNRkCk8RIIa+5OPfVUw2PFi0AIk5\u002F97Gf+DXPEy4UXXuinZo855hi\u002FrhPRwppEBCNrFSdNmuTFX2XNY3qVdZSsYyQ\u002FASHM1w0xfR8tw8WeF0vOPPNMYwqLNZB453jbHZFD24hnepj+kc6LP8OGDfPTxaSn0zbqZsr5lFNO8W+m8zIUNxvesj\u002FggAO8SCRPOoH+MlU\u002FLjaNjh3aCSPWnSIsaS83xarGoao6GRfaztv03FzxvOLFWb9+vR+jZGMYtR3OCV5C4lzgnOAbB1hyMHny5GhW7YtAjRJAGCIQEXusbWZZDn8vPPzwEOScM+fKA8fEk04+HoaqIzCpk78Vytdo52RcBEQg5wjkrLjkwmQucfM2vH23fXvHIFtz76m2Zt4oW3vfafbtnMNt\u002FdJbE0NOYi9xITOmtnkBBXGDkGGtJFs8eg899JD3ZlGe72z83e9+598OZgoU7yHrIfGqOeeM9XZMryLcsIGww6uJRxGRSjpfb4Q3lDV6TGPjTSQN+\u002FEBIcWaPkQL+Ql4GhG+8WUQtzNmzDDytm\u002Ff3nr37u3XjPLa31ciAAAQAElEQVSGN1P\u002F1E051nHSNtKZImdKlylj0tNpG23FLn0\u002F8sgj\u002FVv1vIxzQ0x884ILU8\u002FkSScwjf2\u002F\u002F\u002Fu\u002Ffk3qdddd59es4m1BFM+bN89OPPFEb66qcfCZknzgtUSsItoZR97u5oUePDqdO3f2b6cnGsN4s7SFF7pYYoAtBD7nCAI5Pq+ORaAmCHAtJSAQ+fvnYYmZF+dc0uqcc0Y+vk2BByvEKXYISQtGEsnL7EskSrsiIAJFQCCxesvhzq976hf23YJLYp7NZeZKy6x0tw7m6uxkW9avtg2LZyf1YFa3W0w\u002FX3\u002F99d6Lx5M4nkDeSmYNZrCJ+Pn3f\u002F93v8aSqW08ff\u002F93\u002F9tiLOQB4HKF36zVpLpXN5ER3SE9IEDBxqeBdKZDv+P\u002F\u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bYJ54yMMA2gbfMaRdpCiIgAiKQwwTUNBHIOgGJywwiZ40hYgRxmEGzeWcK7ypLABCDedd4NVgEREAEREAERGCHCEhc7hC+Hwoz9Yw3jSntH2KLc491iEcccYT3kKZDAH5VTbmnYy\u002FjeWVQBERABERABESgSgISl1UiSi0D08C8+FLsXkto8cIPb4yzn05gCpy1o+mUUV4REAEREAERgIBC7hCQuMydsVBLREAEREAEREAERCDvCUhc5v0QqgMikGkCsicCIiACIiAC1ScgcVl9diopAiIgAiIgAiIgAtklkAe1SVzmwSCpiSIgAiIgAiIgAiKQLwQkLvNlpNROERCBTBOQPREQAREQgRogIHFZA1BlUgREQAREQAREQASKlUBmxGWx0lO\u002FRUAEREAEREAEREAEtiEgcbkNDh2IgAiIQOERUI9EQAREIJsEJC6zSVt1iYAIiIAIiIAIiECBE5C4TGuAlVkEREAEREAEREAERCAZAYnLZHSUJgIiIAIikD8E1FIREIGcAZQsBwAAAqNJREFUICBxmRPDoEaIgAiIgAiIgAiIQGEQyIq4dM4VBq3i6YV6KgIiIAK1TsA53TtqfRDUABGoBoGsiMuSkqxUU43uq4gIiIAIiECuEtC9I9HIKF4EcptAVlRfaWmpEZzTU2hunw5qnQiIgAjUPgHnnL9ncN8w\u002FRMBEcg7AiXZajEXibp161pZWZmCGOTMOaDzUX+POgdy7xzgXsE9I1v3J9UjAiKQWQJZE5eZbbasiYAIiIAIiIAIFDgBdS9PCUhc5unAqdkiIAIiIAIiIAIikIsEJC5zcVTUJhHINAHZEwEREAEREIEsEZC4zBJoVSMCIiACIiACIiAClREotDiJy0IbUfVHBERABERABERABGqRgMRlLcJX1SIgApkmIHsiIAIiIAK1TUDisrZHQPWLgAiIgAiIgAiIQAERSCguC6iP6ooIiIAIiIAIiIAIiECWCEhcZgm0qhEBERCBDBKQKREQARHIWQISlzk7NGqYCIiACIiACIiACOQfAYnL\u002FBsztVgEREAEREAEREAEcpaAxGXODo0aJgIiIAIiUB0CrVu3NkJ1yqqMCIjAjhOQuNxxhrIgAiIgAiIgAiIgAiKwlYDE5VYQhb9RD0VABERABERABESg5glIXNY8Y9UgAiIgAiIgAskJKFUECoiAxGUBDaa6IgIiIAIiIAIiIAK1TUDisrZHQPVnmoDsiYAIiIAIiIAI1CIBictahK+qRUAEREAERKC4CKi3xUBA4rIYRll9FAEREAEREAEREIEsEdhOXF72y8tNQQx0DuT+OaAx0hjpHNA5oHNA50CunANR3bqduIwmal8EREAEREAEREAERCBtAkVdQOKyqIdfnRcBERABERABERCBzBKQuMwsT1kTARHINAHZEwEREAERyCsC\u002FwcAAP\u002F\u002FJ7ecOgAAAAZJREFUAwB5pPgB1UYq5wAAAABJRU5ErkJggg==",[54,1854,1855,1856,1858],{},"Dodaj i ustaw filtry – wybierz potrzebne kryteria i określ ich wartości. W razie potrzeby skorzystaj z opcji grupowania filtrów, aby uporządkować 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SdSPb4EE37jINt4S4pPe\u002FXW7Dr\u002Fjw5TyKRQjPKP4jyKzKQf5Ty\u002F5QGm8dGwc6JnqTKKV1sdvawoSAOS8N+5KfuJ8fpFoqOT0Pez\u002FsBG5JTUL5SIToylctNjdI+FSR9tu1HQX5rPwqzV0N93R62HtO0daZcePBV2Da\u002FjKJTu8WZ9UJbP8gVKSjSjS13ft0JuE6D4oGz0JwXTg1dxuf2QtNyAOwdmsLhYR9oflmP0qn\u002FLNS\u002FXYG8fWeAnKFbW0ZB0y4SysG74PR0VxTtfxa3ThUALYfBieJEvLLPKLrA20DWjPqsXQHx+lLLQLTqzm4UZfnAtmNTFP44BbnHAcWAXVAOoDzp\u002FZDzI+kiuXxyYHOPO2jTBq+BXeE85G5Zi3xKK906w7YptU3XDki6r6D43G6dXAEKftsNmzZU94tLkLt3H+S9qazBi2Hz+2jkHjhr1Xo79IyCbRNA7i3KmAKTmwyFZ3Fz22gUPxwDZ5\u002FW1IQClNy5THvaiiltS0+o5ZO1DPuGAsd74ua3pU4xSZnZOIoJMIH7iUCtTvGuD3oAmadxHuY\u002Fqsu0rHzUA+LPNsxLUGzHIIx9Fjjw0SzMiliC6F3puKRbf0HhDOdmFIrT8RUtPPsN7482lMWiLS8d0UsScO3ZUIzt7kxZLuPgN6fQ5oU3MeTJdqS3DTyffR1BT9pSGm+NjUDWL8eR274rujgat1wBhe4898ACLM8IRH8fo\u002FRuPvDDMRzPNIprQIddXwoB1sUgQ7pdT2uqA5uR2G04Ag0XqAp7NiWi69sLEfKUG1xc3OA1eC6WvpqL5dGpZVqaitjVwPj3Q+Hj6kKyHvCdMgvDb65DrO5priHDg73R3zUVKadEaTsGuAAAEABJREFUTBbSUl0xeYIfUr7PEBHISkuBMqA33Bz9ybG9haS9OsCaNCRubYkQ4ezSDaRbUMC5pSjLC6NXJmFNCI0\u002FFKd0EXEuyN60HGm9Z2GyrwKWfq5+Oxch4VkYvmIu\u002FMkpNMlnab2RSixyETx\u002FLoI7Cm7EYtxChHYrc\u002F+\u002F72TM7OtBrFzg8cJcTO6ZhqQjRs69VLiFuiTZ2v\u002FymbAacRvNhdHwqf3irVKCrcdLsPcyDs0kvbImxnF0\u002FJgf5FJKdb7WQkNehA05gvB7GXZyciS3TMHtzC9R8MN03DiwG8XkDDXpBjh0HQB5\u002Fm7kxk2X0u8cHY\u002FrGSdKC3vyVcp\u002FAne+Go3bx3X5k\u002FejuMpZ\u002FA8Unrsp6Sm5\u002FSXUlypa6JvKFZxLIQdUyoaSP9fg+lfkQP2Ygtt0c6e42VOGv6t06EZcru3HbZ3Tp81hje\u002FOsHO9RY6jqO8VqH\u002F\u002FA\u002FL2T8H+4edR\u002FEeK5OQV\u002FJkCmasf7Kk4uydGwbbgM5KjE9o0metRpAiFw4PAnR8WQ9NyHpQ+nrBv1hoO7ceRExgJWwd6ykiOtYLi7KnbC44uAR6PhLIt0MQ7FDZ\u002FfYF83Tu1d9JjoHl4FJo4AMUFlA\u002FNYCPytXoezsOPwelxUYv9uPPLLdj6h0HZqjWV5QnnAV\u002FAsSs5hTo9VDVpc3zsJUM7NOQUF7vPoRsJ+1AouqqY2Ktegt3jJJp\u002FEyX0VFnWVOjrDOXQ41D2eAjihoC16m3bpDVkMirLQZTRFLZ0KG0lJ3BzSz8UtSBHsrdnabyUSF+Z4obDHDTp5wcHwaJdHzR\u002FbjJwMgp5lMzbfUSAm8IEKiFQ5TRUSd4qk9x8\u002FOD2azxivi2zaBI5paceGXDr7Qex5EOFH0d4DgjFuwsW4N2JQeh4ZQc+nr8BGTRBa7Ncw8FPd6OwVwj6u2ljLPk+lRiLC51fR1hAO534JVy63BKejznC+OPurk83juXj+56ApuIWqsXTOVpzTP10JnyNzUUuFhO5oIfXFWeuzyltAjG8WyI2HxB3a1RI3JqJ4aP8oTTUORNpP3ihq5epM+bVpQtw7jzo1pBBEhfP47TmPNb9awj0r5cOCZ6KuMvm+Lihd4ASKWmkQZWGlCb+CHjeFx2+TUEm1MjIyIXf37QXt89LQ4BtiUjTUFGpiUj823AEtqHjbuOxbJQaK4Io77hZiNqXBXtHo3r+tBQz9\u002Flg1ju+Ru2hfJVuSVg4Mw0BH0cZXnU2Fbew3hKLLuhO68nS\u002FAp4Pe5VekpHXo+507d+U8CZbCsnpwAmHwt1meSpwxN13nXk5tdhgVYoysE3Es79jMPz5DQ2he2TxnF03HsyjCzKwpL9YEMeaPGdE3BsRQ5A3hncNs55\u002Fhg5Jk1h0xKwVTZFyc1jZPFGAmlnUKw7dWxGhp6XgTzhbOjicPE45def1N6+OGdtqfJT5EDcfAi23YZR3DjYt22Kol\u002FfNTieFGm1zeGh51GSnYIC8TrrzQGwexiw6zgQctVeFBST85sNyD2IqyjRxg+K9g4oOpEi1SX\u002F1AbIHx8mPWUrunYCslZPwU7I6YKCHB9nj9a6M+DO0SlQF5Jj1NOT+p+imw+DXdv9KEoXT0H\u002FQMG5K7Dt6iel2T8dCfsWu3A72guqLdORd\u002F6O8O2Av86iuPgp2JIDSxq0m01rOHXzgyM5odoI7bf88Zd17aCy\u002F\u002FgB8kfHkfOcBs25AuBiGopb94O9Dcm2nwbHjgVQb3aHavNo5GSQc+1gTwnazSr11qoq911yajwK7T6E8oU+MGf7+ZfTgLxI3F7XXfuaq9h\u002FE4USjXCAy6njCCbABOqQQF0WJYaq2iuvfSjmvgokzQzFwn3nkSvWqFSa+kIyFo4MRbyqC4IHeFFMJZs6hxbnRSRgC8c2nvB7fSyec8jAd6chfa4d+BS71b0R0r\u002FU6bMTrSo2\u002FiMF0iFuJEo5tF8de\u002FWD8487sIfWr9qYlmjpfAvXrmnP9N\u002F5+aJs\u002FRnvGw0BObVUQxM47cpuKbsT4Tx0NPybl0nJz6GFoBvcWpWJbzCnCviPGo7MrYnI+ikGMQhBcHsYfVzg5pqFrDIPy6Q3DNxcYNJsehroBj+EbYxDXLw+JCLpUArm9kS5j9vf\u002FJCbmobMw0nI6elLT+f8EOCagrQLaUg5FwB\u002FfT3aByPksXjEH1AheXcy\u002FJ\u002F31y1ylOgyYgHikpOxY34wnPdNRcjKDG05dONq6Zxk+Pw7DOJ3lKRI0b90UCCcUtpLm4raJh3ovwIQOsEF8R\u002FHoqJfnbao3hIL0n1Zr1e7z80xc5NNm1TxtzV1VVxKDVIKkRo5Fv4vjUVA4FjMTW04zyVyY91xdZVx2ELOyC0UphjH0XF0CKrtJ3uMgtz5CjS\u002Fp6DoDnmBijawN6bb7GHI7ApQQriKCwogs39YclYMIg82Mxzq8zsYYsRBM8jEfCcO6yzQ08nfT8DG9VU08RkIW6ShgHyK2ihe\u002Flg\u002FyG8chvrMXmge6Cs5hnAgh675bhT9nAJN4atQPFxasvQ08ff1uH3jSxRmvwS7J7S0bZxao+S2cApLZTX0dLHgdoE24sYW3P7xJuz6jYOjgac9mnR5HcX0hPP2xS0owijY651EchCdX9iJVuOPw7lnXxR\u002F3xO3xN9rNmsDG1xBMXW1VrH4pnnkJtmT\u002Fq6AiBKBnF\u002Fb1uSsnvsBhRefgq0n4PTYMBRfTEH++V2w8Xhe5\u002Fw2hdNza+Ay\u002FgKaPh8K2a+vIvebH4QGwFr11mor9y17ZA7kOfNw+0SZBZRO0lZJjrzLPDQdcwwu+jA2E60mRkKpk+EdE2AC9z8Bm9puYpcpsYia4IqU8OEI8PeD+Ifv\u002FiGzsN+FFoW+2Vg+cRaSLldSi7M7sPA\u002FG\u002FBdjk4m5wKybraDuzudXz+IT\u002FcUovfw\u002Fmhn1JLHOnji2o8HcYomaJJC0e97kXJRHBmFdv3x5istkbJiic6hdIdf96ZI35mAU4ayvkPs7rNGmSo65Pj7jYDbk370VJ2cGTO26R+Rgs2ve5RvcloKkuVe8BK2WT61YcQIZw1rMH5OIroODYSLSa29MGiwGzlXMTivhvRRX0zE0nXZCHxR79RJ0YCjPwKfP4bN0RnQu0y5385FYC+63vUROlFp194fAdmJWLIrW\u002FcU0gU+vsD+lXE439cfXpKQ+HJB4FB\u002FpGycipjvAhFIMiIWpNvvleUQP5CjaOODwL5eUGVnQU2JGZEzkfz0LIT1NFreuPrA78EkxH+p84w1uUjetsdQV8ombR1GrMBCj80YPSnWvENpSb0lFucRE5lo+B+c6l9jsGBTllRGtb6sqataBVchnJ+KxO3XdULXkRTzDWrQOl3++2Nn2\u002FEDNO\u002FzPGyyP0PeKaDwJDk\u002F5Ag16fcSpHsZzV6CU78g2KrJGfsOuH0uDSWtguDsV5ru3KuPVpaQ6PM7Pv86bOkc6IwmL46CrZ10Yt0vWeXqNN\u002FuQhGV7\u002FjEUyj5KwH5lYvXPJV4yclxVB\u002FbD\u002Fljehat6QneQ9CkL0axa180MdbefBjsWu+GekckNA+\u002FanAMm3R4FbILc3CTnmRK4oVnkbu1K\u002FKOCyfpCm7tmY4S8Xqrq5Rq+JJ7EV9Q+5KjIHssCI7QfsS\u002Fzbgat4WejtpD0e55KFzJWc2hycLhedi2TUHhgf0QY4+QLjg+DTlbFxvORZw22MPBwweaYx9A07Kf9inkY31hc3k97lx6CPJO9pKY5sQUXF0\u002FD3mFgF1LesL5qA9Kbv2BQlix3lJJ9FVMwXij9jR9YQqKv+2L62YcSrtOoyC\u002FFom83wRHkfEWcrd3xdW4L6Fvv4jlwASYwP1NwKb2m6ekJwZLkbg3CYkbl2PB0hiI\u002FzeZtGIqJn+4HDO9jmPuG7TApHHYbF06BWHss0XYs3AWwj8Ix6yFe2H70mvo1wK4fCQFl4ouY+9H0zF9ugjRSCcljj1ew9j2F7AhgvKEz8IHO1qiS0dKKLM5PjkWof0dkbImCim0pmzT\u002F028\u002FvApbPiA8lHeWR9loGMvMxnL6OHTBkigqip39EfAgxmI3ZZZTjJz3WTM+qrsUlmFxM+SoHwpGP76FUe5nLUfoVZlIvPC3UzjLggc4YcCx+EY3bf8i01u5FwtfzIZof2Iz0B\u002F+I+MhUtYDGb6lpVVwHdGFAIvzsUg\u002FwAMCQrAoCU5GL56FgKU5jh4wf8f15BxOcDwFNKtd3+ovz2Orr6lrqTIqegdTHozkUvOro9cxFDoGYblPVMxKUBX1lpg5oQAKJCKuK0qqHZPRYCfn3Qza7TkxHkhdPFMKDYEwo\u002FyBAwIxfFugTAtifRCCd\u002FZyzG1yWZMDk+CSiPijIMl9dayGK2OwpB+AQgcGIBBy9QIfrV8acaazR9bU5f5EmoU69gWri2Ncj7YBq2MThvLobzjBXoqow3N\u002FQYAv7+LmwlLIJnNxem4dTQFeCQSLcZnotXwSDg0yUD+\u002FhBIzthP05F74g\u002FIu1J6KKW\u002Fuhi2KnJA9fAof84xyv8wOamU32X8TjjYpKCoQC9gjf1y3LlYADtfasPYWIPzVF4zyWXfgsyBnJqftpRPtlpMayge7oySOz7kTJYqdfQgtneuQP7QU6WR0pG99DSxJKcA+ldSpegHw+Dk1wVF290h\u002FZrruoEoahMLZY\u002FWADnDhdeAkhP9cF33hPr6CSkXfXnCwas1PTnuAztvkqUYsTn2XAMFFiPn\u002F7pD9X\u002FuyP8rCPa+4j12ezg\u002F\u002FwXdIJiGW1GUFu2FnGMFsHvhAzjZiJymwa7Ty7C58UPpU0ibPrBrsx8amwGw1z2ClneeBwfX\u002FciP7goV6bv1E6B49iXY\u002FZUA69X7ITh6D0Ox9DR+CnKNqil3HQfnPgPIoXwVNwxOo07AoQ+cXxiFkuSuuCpYRHVFgXoKHAe+RHx0MrxjAkzgvidgZnirpTYrlHChO2r+tDB0Uyq0hcg9EGhwKKci8YI22vTb0fA3kxHvRmDBgncx1le7amkzYAY+\u002FPBDozAW3lJmR3R8ZQYWfLgAEREU\u002Ft9zGDT2Q4x9UkqE9+jS43a93ySZUPiJRzA2zugi5Xsf785cgAXvjoXf38fiw3\u002F3RxttVv5uNAS8MPrtQBRsmIq55f7mtwBlfy34\u002FKapWPiTDya\u002F7lP3hDRqnE+Nxdyx5IgFjsboEH\u002F4vzIZy78ih0taxVZVJV\u002FMTZkL\u002FUM+Rc+5SPo8FHpXx21EDFLe06cq4TMlBkmHkrEjPgkpyZsxtbe4eMyUofBA8MI4JO\u002FdgZjYJCQnLEVIZ6UZQW2U14Q4pMSXlosHQxCTkoSp3bTphm91DlT5XbQ\u002FvAP9R9RrM5KTqayNO6SyAqUnxKJtKUhJKQ0xI9y0mdwDsTSB4pOSkJREzuLgyYhZHwJtqsinYyLGqaWJSJwXABc54PteCoxf1bWo3oLFh4nEawfiE6i8FaEIfDPGwFUwNtRLWzupHH2cSZlV6NJlr+NdB0xeOR0hPg+iy99DEfWOLxR1XIN7XVxu2ddlo7vjxt4NMP5DCc2Po3GdnEdsO5sAABAASURBVI+r20bjpvgbuI0hyDuvr\u002FkfKDg4EKo17rjxFcmt8cL1JNqv6oqb5EAIqaI0Oo9yx\u002FUdlJ\u002FkriWMx41oOt8vUisL03HdSA9+CiHHRO\u002FEGh3jD+Qndte+9qt7rVe067oZ\u002FTZ2TYGr+2H9H94xbYeD7xfkoMegqc65klIfDoPLxAto0Vk6M\u002Fkqvn0ZaB4KhwdNouHQ9UOIV0WbDduHZuSsuwT4aW207ThJVyvSpw\u002FGeovJaYXuh3cMGm080XTIMbT652E4v0aO92tzoGyiS23yFJrp00ZkotWYNWjqqksru3N4CS2o3BZPaZ9CimTli6Rv2DCUxjSFMmAvWo0\u002FBudXj6PVWGIh9Fm53orOWj6tdK+oOj63Fy7PPSSqBIXXB8RuJ5o\u002FQn2OPlTnSOhHctt2r6PFGOqL1\u002Fah6T8vwGXIODjpWUi5+YsJMIH7nUDdOZMVkZR76BzKTCycVJFDWVHm2oq3ha3CjG7p7zBtgXtPzUzlOMraBBS+M7H8TRckTQ\u002FBVHpCqdZoS\u002FAaE4XlQ7UuB9RZSF40HMNXqhCwcKH2x2C0YnX0nYk1o\u002FwxfPo6nPcYg6WfJyM5MQZTewIHFo9GQL+ZSEbtfBTGP3CjK6JAMJLrTvQ7uQJKR1jtI\u002F3vy97DK2CtgFJ\u002Fswr18EMsFObGlppU1Zq6alC+OucGVNeulwZ5Rwz\u002F9\u002FtYGPoMXAukeENaTmENCrhnWQpQUngTJWVf+bNmfa6kaH+1swKdRZdStE8zK0jXULqxk6oVewgyGR2VWPVRJSk0szX7AIq2qLUf3jFTooVRV5D\u002Fy27DD++Yy2TbpCloFjeXVD6uOAXqMzB9ymksZWMPRanXZ5wC8Ys8FaaZSlp4RmU1qaiwMirupt5lVFl6KrdvCun3KizNwHJMgAncNwRs6kVL5B46hzIbaX8Yv2BRL2qnrURGHD6ISMCpNl3h3UYbxd\u002F3PwEPeiqXuNAf2ZGj4T9gNGYtikL8PnLYdsdi+cxQBAQMwawjrpi8NpaeVinrHojSC\u002F5TlkO8Rh7zXgh8H1RA4eKFQIqLS0pEzLRgdKU41PonDcuDAzB3nxf699Q52rVSZibiPzuP4MH+2qcKtVIGK62cQFt09W6B87EzEPjKWIvC3AN28PV+pHK19Sb1Xdz4v564dbzeVMiCinyA5v\u002FcC\u002Ftmt1D0+wYL5CsSsSze7uk+sL2TgjtplsnXmdTF9SjMeR36H96523ILf16PIufQck8571ZvbedvqPWubS6snwkwgdohUD+cSdE24VAu3XxvFuSi\u002FKpCxxfw1jvvYkFYf7AvWRWs+yvdpfdUbBaO2b\u002F8gHNJiF25AivWxiM1\u002FxGMWbgZyfFLK319s9ZouIYgJikGcwf7wEVhphSFC7xemIzl9LRyri9q+dMVY6JisWNvDELKvF5m1YI1Hhi+ahsmP2VVraysmgS6TIgmu49G4ucWhi83YWn\u002FFtUsxby4gh7timA+tbHGfobbB6fhVlzpK7G1SaLk7GLc+uZd3KnNQmqgW9M6FMqRc6C00spG5jUPTQe\u002FDoca1KXOspgpqKHW20xTOIoJMIEGQMBKQ24DaOndVtHWEc7NHC1\u002FPeZuy+P89YuA5JiFYsHaOMTp\u002FtXF5o9mIsTXAwr5PapqdcqtjmyNmqOA0sUFSnNOLaz4kSuoHCVquxjwp0oCimYt4NLSwuBkV6U+SwXatm0LESyVbxxyJ6DO\u002FBLqK3XT2qLzVNalP+qmsGqUIl61tLf0VVAL9No2aQ3rvqpqQaFWEGmo9bZC0xuECq4kE7jfCLAzeb\u002F1KLeHCTABJsAEmAATYAJMgAkwAWsQYB1VEGBnsgpAnMwEmAATYAJMgAkwASbABJgAE2AC5QnUP2eyfB05hgkwASbABJgAE2ACTIAJMAEmwATqGQF2JutZhzTE6nCdmQATYAJMgAkwASbABJgAE2h8BGrkTMrlcuTl5TU+WtxiJnAXBMQ1I66dylSIdCFXmYwV0lhFIyQg7ErYV0VNt7GxQQlkKCnMr0ik1uNF2aIOoi53U5jMtqH9\u002FubdtLZh5C3bJ+Jck3OxYVSea2lVAqLfRf9bVSkrYwJM4J4RqJEz2blzZ+zatQtbtmzhwAzYBiy0AXHNiGunsqtdpAs5vrZ4bDG1gbvnIexK2FdF9vfQQw\u002Fh7DUH5F04iLyzu+9NoLJFHURdKqqnJfGO3d8GL1YtIVU3MqIvRJ8YlybOb3zWD1dXuXNoZAxEv4v+N7YHPmYCTKDhEqiRM\u002Fn4449jyJAhGDZsGAdmwDZgoQ2Ia0ZcO5UNFyJdyPG1xWOLtW1A2JWwr4rsz9HRER16BCLL4Rn8oehxT4IoW9RB1KWieloS38R7AlzGnUariRfuXeCyDexFX4g+Me47cS7iuY8an42Kfhf9b2wPfMwEmEDDJVAjZ7LhNpdrzgSYABNgAhUREE6cl5cXOnbseE+CKFvUoaL6cTwTqE0CrJsJMAEmwASqT4Cdyeoz4xxMgAkwASbABJgAE2AC95YAl84EmEA9IMDOZD3oBK4CE2ACTIAJMAEmwASYABO4vwlw6+5HAuxM3o+9ym1iAkyACTABJsAEmAATYAJMgAncDQEL8rIzaQEkFmECTIAJMAEmwASYABNgAkyACTABUwLsTJryuNdnXD4TYAJMgAkwASbABJgAE2ACTKBBEGBnskF0E1ey\u002FhLgmjEBJsAEmAATYAJMgAkwgcZJgJ3Jxtnv3Gom0HgJcMuZABNgAkyACTABJsAErEKAnUmrYGQlTIAJMAEmUFsEWC8TYAJMgAkwASZQPwmwM1k\u002F+4VrxQSYABNgAkygoRLgejMBJsAEmEAjIcDOZCPpaG4mE2ACTIAJMAEmwATME+BYJsAEmEDNCLAzWTNunIsJMAEmwASYABNgAkyACdwbAlwqE6gnBGrkTGZlZYEDM2AbYBtgG2AbYBtgG2AbYBtgG2AbYBuo2gbuV0Y1cibd3NzAgRmwDbANsA2wDbANsA2wDbANsA2wDbANNF4bqJEzWU+eqlZRDU5mAkyACTABJsAEmAATYAJMgAkwgdoiwM5kbZFlvdUnwDmYABNgAkyACTABJsAEmAATaDAE2JlsMF3FFWUC9Y8A14gJMAEmwASYABNgAkyg8RJgZ7Lx9j23nAkwgcZHgFvMBJgAE2ACTIAJMAGrEWBn0mooWRETYAJMgAkwAWsTYH1MgAkwASbABOovAXYm62\u002FfcM2YABNgAkyACTCBhkaA68sEmAATaEQE2JlsRJ3NTWUCTIAJMAEmwASYABMwJcBnTIAJ1JwAO5M1Z8c5mQATYAJMgAkwASbABJgAE6hbAlxaPSLAzmQ96gyuChNgAkyACTABJsAEmAATYAJMoKEQsMyZbCit4XoyASbABJgAE2ACTIAJMAEmwASYQJ0QYGeyTjDXfSFcIhNgAkyACTABJsAEmAATYAJMoDYJ1MiZvJ2+Gqq1HXB1lXu9C1f+5w5rhLpsm2ApmFrS0UJOyNdl\u002FbisOrFz6ZoS\u002Fct2UDe82a7vf85irORr6v7v54quZe7\u002Fxtv3FdkEx7NN1EcbqM5YZckasa5lauRM5h\u002F7L5oN2QmXf56uN6HlG6cggss\u002FT1GdTtHxLyahxdiTMBdavvGLiVxpfqHjFOmq\u002FTYKloKpJZ0v5IS8Sz1iz3Wxjo2IfhX9y3ZgHZ61b5dcz\u002FrOmK+pxm2j3P+Nu\u002F\u002Fr+\u002FjE9WP71NtAdcYqS9aIdS1TI2eypOgO5Mp2dV3XCssrKSkxpIljfSguLoYIGo1G2ovjssE4TZ9P7PUKjY\u002F1cdbeC5aCqSV6hZyQt0SWZRoWAdGvon8tqbWQE\u002FKWyLIME2isBMQ1Iq4VQ\u002FsrORByQr4SEU5qYAREf4p+taTaQk7IWyLLMkyACTABaxIQY48Yg6ypsy511ciZrMsKVlWW3tkTe30wdhiFs6gPRUVFMA76eLE3zqPXI\u002FaifP1eHHNgAkyACTABJsAE6oYAl8IEmAATYAL1m0CDdib1Tp7Yi6B3CIVzqHcaCwsLYUnQy4u8ej1CpwiiC\u002FV7ccyBCTABJsAEmAATYAJMoBwBjmACTKCREWiwzqTeuRN7fRBOoHAG9Y6hWl0IEQoK1Lhzp8BsEGlCRgR9PqFD6NLrFXthF\u002Fq9OObABJgAE2ACTIAJMAEmwAQaNoH7q\u002FbqvKvIv3wSt\u002F\u002FKqFEQeYWO+4tK7bamwTqTxliEkyecP+EECoewsLBI50SSA1lwB3co5N\u002FJhwi3829DBHEsgkgToaCgQMoj8godQpfQKXQbl8XHTIAJMAEmwASYABNgAkyACdQ\u002FApq8yygpKa5xxUReoaPGCuoiYz0ro0E6kyW6H9wRe30Qjp9wAJ1btEKL1m3R6gE3PPDgw2j38CN4yOMxuD\u002FaHh6PeeERzw5SEMciTqQJGSEr8oi8QofQJXTq9Yu96Dv9XhxzYAJMgAkwASbABJgAE2ACTKB+ECi5C0dS3wJr6NDragz7huNMavJw\u002Fve8cn1SQo6lcPqE81dUpCmXXtMIoUvoLC4upjscpb8WK+nL+xU\u002F\u002FXIdFZd2G2dOnMOtigUkNfzVwAlo\u002FkLG8Qsob5X6dmmQ\u002FcsvuFioP+d9\u002FSCgRtZv2VDXj8qUr4U6F\u002FjjoGWh6E75\u002FNWIyU3fikXRh6CqF2OVuF4y8GvFFxQ0f\u002F6CjEtF1WhhLYie+BSyZY5VBqkPa6F4q6nMTUfs4mgkX7GaxrtU1ED6\u002Fy5beS+zqy9dQFa9HfjuJZkalq3ORmr0TKw9UsP8nK2BEuCxqmzH1ZozqTqyETFHrpWWJ01ckYg\u002FXcOR7PtVGPHaPCTe0KoUTqQ+CGdSBOH8aVPv\u002FlvoEjpF0Jcj9kLzX7+ex9lfDmNfhjmH8jbOHN6P9NNnkPHnvVz00II5PQFrFy\u002FBIgprE9LrzyRydqdUp0UJZwVO06A5i3iq76LFO5FpmlKNs8pFU+f3xbO9RQhF7CUhm43YN+j8ja3IEqcWhsI\u002FfsOZMz9ib8oFMw6lBtk\u002FHkDKL+fwy9kcCzVaV0xcg6LvpbByK5LSs1HDq69cxQTDiJRy0Q0j4tKXmD06DOvNmF+9aMDNXyHb2t+igNt\u002Flaty5g7tNR9\u002FulwScDpBe+3tEI3PRuKqVUhc\u002FzFiT5uRtTAqKzZUdz31hd4mhH0823s+Ui3UIYkVXMTZX8\u002Fh2MEjZh1KzZ\u002FH8fV3mTideQa3pAwN86vcdXnkLFQmF+ZZJEpjoLYf1yYcRaZu3quyxdUYW7N2rsKKHRux7POTVaqtWOAoIqSx1Hj8NIrTp9F+TGx2xWpESn3vf9VRxKw\u002FCpWoqxTykBa7BMtoHjPpPinNzNeVs0j+\u002FoLVxmAzJVQRlY3498bgXxvFtV+FaFXJejvT2emK2L1Iu2QRhQo0q3H++0OoFp9LWzHGEruqoMS7jVYdicSIF0Zg1jcKPPCQkbaU+dJ4qB8LjVJqdKj+PR3Jyek4n1+j7NbJJGw3+RAy682NJ2s06wfcSQxGvgjfbEdRdVTW97HMk1DnAAAQAElEQVSqOm2xkqyNlfSUU1Pw20Ec+K1AG6+5gNh3ZiLpwZcQ3EGhjavu9zNTsOfLCAQ2L80onDt90GiKIRzA0tS7OxK6hE69frHXa2zbtTf8Hm2CW5mHyziUt7WO5F9yuPo8B792tvosdbsXvCe\u002FiBEfn4CyWw8887Q3lCciaeCbhNjf67YqZku7nI7EHTuRGPkpkssMkOpDn2KZSNuRbjRpm9VS40iXbgPh38Gpxvn1Ge08nkFAt9b0tOTHMg6lRutI\u002FnobTb2eRd\u002FHnfVZ6nQvrsG0fE\u002Fqf7KBznbIjJqMIfOPIrdOa2FhYXUp1m4o1ny1DuM867LQuitL9RNdW3QNLdt8qMzCVY3kzZHaa+8nsSR2Rcj8FZj\u002F0XKEdqp5\u002FewfeQ6BT7vWXIE+p707evl3Rdviv8o5lFpH8lfkOT0G\u002F+ceR1N9nnuxb9MN8J1tPjwWWGWNTK\u002FLllAdWoUxL4\u002FBinT9I1kVfthxHsqne0jXrnv+N4gYGmrZ2F2NsdUteBHWRCzF6nF30flwwVODesFLWb7Zyg69EDhooCH0fsS+vJBxTH3v\u002Fzu\u002F48DB36Fb1eB87NsI2++OwYGesGhVc2YLZq\u002F+DleN21ynx64IWZGITaOsMPDp7GzPt+lIO3YEiWvnY8rw4XQzSW\u002FD1W2YCqmrw+8xn+rVueCOK15dlYj9myMQ2K56easjffXwKswOX4VUo2cz1clvFVlhu+HhiD1jFW11ryT3N6jPHUVRrnHRLSBr0wOoiRdU38cq42bW0XFNMFavapo8JC+ailj3CCwPcdflTceKYauQ+ttOREycifg\u002FtdG5PyfQ+QgMHTYGU1YegurIKgz9dwKyRPKfOzF3\u002FCdIE8dSyMOFo79AVVQC4eiJJ4jCAZSSrPAldAmdQrcIpirJWXyyrENp6kj2cm9imqUOzzKjZyGm9WwkxsxGSEAv+Pv3Q8jsdVg3So0VM6KRqa\u002FLjZOInz+JeBPzifMR\u002F3PpRJC2cgRWJJemjwhbZfo6lDobySunYsQwXd6TZxH\u002Fb8rzvV457a+cpD4u1UkxppvmEFbGGt8lvYbE+EOmMnSWe3IrPUmicqisEXO2ImnjTKnOK75XIzVyDB1PQozuyUpW\u002FFTpfO3PFd8l9RoUhjf7VLL4zT2KZaOpvNfCkVTFnTinx\u002FzKOJQaU0eySwvIqQ33alO270H9L2wgCJOWTUTXpM+xX\u002FgRfyYgjK7B0uuJaiji9NcbnaIS+xDJuFmJfUgCpV+qQ9GYPZGYimt7cQIycvVp6TA3FhiXrbW9oyRXOlagCvur3H7TEfWG0VhirGv0VLL7bGitR9RN1Lk0hCWIpysinq6Hk2XGK41oUx6S3h+B2btMZ\u002F7M2EkYY3gUmofzR06iwldLWz+BknfyKwywwGERNUHyatOnr1d2IjZZSjF8pX0+HysXJeC4iPmexlu6xpbtPYq1YeK6GgFxvZX2lRAqDfojl2dGYsbgTvrT8ntxcytMMJyEyq5LKaPTo+jtb+pQmjiS\u002Fl3gci8vKFFJ0T++c1BiLnhW7UwKFaXXJY3N05Zi+6p+SJv6HhIN440rfPzFddsLASGzEf5KHmISTsLwyb2A1J9NbcyQJg4sGVt\u002F2IKIVUuw7SeRgZ5a0fg99N9bkbxrPsaTHQwdNgnLDlVShsgGTwROm4CAB6QTky+3PhMwY1qYIYx+pqVJutmThtD\u002FVPHcQ+Q8bXXHgmVD4SGnCGlTIyt5FaaIuYPYRVB\u002FZSbQXLUyHRBj639obvttAyYQW+04QpkqHHsojbZK10SUjlwagxfr5+FwrDXqrywqOyye5uBoShd1IPm06FBE\u002FUAH0lZJfaV0+qrCzvz\u002FvQlbt8Rhz+6FCFReQ1LMTu16DXnISNDbEY0jxusHwUIwiKcnbv+l9QfVLW3lZMT8RuXp+Kz4no5pq3jup8Rym2hPpM52y5RZVlZw0699xJy08pDJeFxluZQ\u002F9fABbJgdSusN3XpVGv\u002FLFmTJdVUJKxqTJ0hPks8i5l80hhIrqQSam2PnjKGyKU5na\u002FopVcx9Q4dFIvGQnsUYzI49iVzNtdI1G81za4\u002FkSaqkL5Em+oL6RXvd78QycSzWA6K\u002FhO2SYPJ\u002FqDyKO7kjXCp7dpLR+HAyWloPTokXcySgvnQIyyaSvNBD5a3Q2aawy6EizihI\u002FS3Kobiwzw8hUd83EyNN152VtJuqV\u002FGm+hKakx+iSKx9DFKPwL7HaNjYGyKqd9BAxqrqNarm0jY1z2pJzutIXTQKy9QTsW5GD5TevFRDRc7hwg9PosuwV+DTDMhNmY\u002FhU7+By6gFWP2\u002FBZj06FFELNmLrKuF2oI0hZTnmm6RR1Gqg1g5Zwo+OVYiOZPC4Su2wh\u002FdkmZpE7qETn2QIk2+5HA1cih3796P9L+Att2ew710JIGj2BbrhNFv9DLira24x8goHN48Fl7ilBymiLHv4YenphHv5fj4rc74Ye4oLDqiXUarb2QjdsWnUA+cTelL8E6HdMweH4kMMWCKxeGkMVim6oXwj5dj9fS\u002F49qn87E+IxsqXXeJIjI+fw9hC\u002FWTi4gxDW7tXJEVvxNpQqdIOpuAz352grLUUIDft2LyJFq4\u002F14A187e8Lj4CSLWHkXWn6IsBXzHjoTXlZNY++FGnCebWkSDbUH31zDqCYXQWP0g2kZP0ePpqXqXidMR0LpqFcYOZdLufUihJ5JOjz6NvvfYkay05mWvJyEs4vTXW1n7CPVCqpF9CPGkTyqwD5FoFLI+D8WQqGv4x3Sylf\u002FNRYjzN5j8+hKk5guh8mMBpLLfQZLLa1j8v+VYPM4dR+YvRtKfKqiFrYg+qsL+KrVfGkVUf+rGEp2u9YqRUlmrw4OQ+8kYjP9cTIidMZrKXy3CirHocrMArR5woUqLOm\u002FFsk8LMSic2vTxFHT9KRxjVp6kNCf4P+eJ5E8TkEln2u0sDiReh9+zuicCqgNYMWsS1n6vTTX7Lcayv34AxN9OntwIpM6HLHWeFHDttNksppGucGuXjbjEdEN0ZuJWZCjp+jLE0IRP13mWnkXhNem6in8\u002FHMkOndHFtQDn6anZ+He2IssoT\u002FUO82gOmIoV32dDGTQN4yy5Lo0n6eSvsfu7X5Hn+Cj86oMjqW98ERnv+W+oPz6ALCEYss8DtOG7JXqJ6u0fHolR\u002FunYtj\u002FbonyqQ6sR9lY0KnqNuIKxFUrjsVXX3\u002FoxW301G1l0A3f2J9fg1t0TimsnET8n1DAnWFQxI6Hc\u002FUsw9B99pVf++gyfX+WNOUPWet7\u002F18Ra5b9qTFozG75GPM\u002FTDaMRK66h98wlNGdOQ8C1TxGxIQNZN2hObT0Qc9\u002FsATz8MhbQeDK3vytQbux5BdisH3ssWBPlH8Wi199D6oMjpbHr47e8kfXxcIyRxi6ima\u002FC8ejFiMdAjPu7O0Vor3d9f1daX0ka9NS8cjvTiQFyZ61tabQxGZGjMP6\u002Fe3G+mSd8Oj+AnB+2YvbwmdqbJWKeofk7deVUzCaHW\u002FBxdu8MN0fK6+iKrt294d6Cjiud+ym9zJb1+SQMDU9Atmsn+JD94icqc9hUbZnGspqTWPb6JCzbewHK9t7o4pqDtM\u002FDMWTWTki+RlXlVpXfuCw6ruq6qpRVC3d0bedEWpzgRusfH3dnQPT72ElYcRTwIlZdXP9EEjmCwyPF\u002FKPt46w\u002FE7Do\u002FXS06t4JrmRnyasnYfiwUER8r0RX6g9cSkfMv0Ox9iypJsc\u002FdVGo1BdXHUV\u002F2SM5fAniqY+yxHrAzhVd2rsIQbQiXj6dXNG2399p3UUPFBIPaplRatqeL3D+zxbo\u002FZwrcGkrxtPN+Pi\u002FWqAL1dFdk45Y3Vhi\u002F0Bn6h9vKbiCxhwqJ1fYjcEuwrH2iit82itw9WQCrTt1a4Uq2g0zn+KCG9DkUVDTNUjpMjUdi\u002FMCo4Uqxdd4q+djVY3bVYOMNjXIY3GWrK3vIexMECLf62fmbnIrDJ4ZhmB\u002Fb3g4ZtNTtL3weuc\u002FmPSMO1xcXOE1IAyTBtpXXJbLAPwnKQlhf4PBmSwpKalYvpopQpc+iKziWOxNg5wcyqfh2VSDvNtFsHPrhp6PNTEVqeuzS7\u002FjtMYdHu0qLzhr5ydI8pmG+QME75Zw6xCE8Dc7I\u002FGzbwyDg1fwFIR4u0r94TNuOkbbfY2kE6T3+61YcfMlLJgdBK8HWsLlkR4Y995YdKX1FaUati5vxuFw1FC4GWJMD7q8MhRdchOw7ZCaEugp45YvkNXuZQzxo1PdlpGwAZmalgj+KI7sKAzzY+IR3kuXKHbKfpg5myLORmP8G6uQ1pzOJ\u002FaAQqRVO1zFAXqKvuJ0SwQsXI9wPzGIW6bE6bEeeMrNFoW3b0PT1AN+T7aF4Ya1ZSpqRSr3zFEkJx+ikEB3CRfj+KBX0F87L1RanmQfXf+FcL19eA\u002FF3KXT8EyLXEO+Cu3DICEOTuKz9XkYHh4G\u002F0fIVlzc4TvhP5jZaSeipKd8QqaV0VgASGW3n4KlE3rAw0XY5kDMmDQQhtHAQvuzqH5CV+4rmDnOG25UlssjvTBj2TKMekQNNVmRUsRRyI4l2+o1jcYnvWV5ImTSUPgI+3\u002FAG+OmjoT9nm+QQc1R9ApC8M29OKD3+dJ3Is5lKAbrfEm4DMSSffsw4xkSNrfd\u002FA2yDd0h2\u002FQspL+d3D2OnJZ5kkMpnEpczzSXq0xcJ7z6SifkJiYgOZ+SaCKOpTvGbsEvw+jyooTym9vIFdg0LwzhH23WXmunv8aBP8vLWRJzWrwKSHevvSaswzrDmykW5KRJumc3V9gV3EaexhmePbrCVW5BvroQObUFsv+5QbaNnkKmLgB+3QlcPKQNFvWN+Up6tfdE5pnfdYnZSJOu20NIip6JsM+dMDq4ky4NcBmwEIf3hcHXEGN6YMnYappDf9YL4Z8uRfi0CGxaMRJuuIbEQ+n6xGrts87moDfpmf\u002F2QLj9uRcR7ycY5pYqFdXX\u002Fv9zC2bNOYvBSyPK3Gg8is\u002FW5iH4\u002FdkI7uBKc6Y7fMdGYFzXPG1T5QpythQQTldLGk+UjgDE2KN5A\u002FMNY08PTJr6CnLX000f6NdEFa+JVHs\u002FRyKN0QtCtGOXW4cghM+n\u002FKujkaoh\u002FbTl9hiLJWP7wb9DSzoz3qqor060KjvL2LYEixbPx5TX3kEsjRFe\u002FXvCTUVjezw9seo1G\u002FFREZjx3lJsXxoEpfooNiSc1Wmm3SNjsenrfTg8uwe8Bk2A9HT7gX\u002FgTXqaHegJerK5ofK5n1SUbidpnjkLPDEF6z6ajRlkd5s+prWHJh3bvskuFaMj1a5PEE9eo\u002F\u002Fsz7BOGufiEBnkBPWRTdhGY3ZVa46q8lMRZrYKrquqWHkOhPYtKlcEhNJT\u002FkGekPpd5YTgD9dhPrEK\u002F2i9NJeoEr4w9DvgitErRPpsRMZoxwlV\u002FnNY8om2P7Z+SP1BNpZCN\u002FlANzdjaYyGdxjiYrTp21eJa1\u002FXDJceGK1786TLYKrDqB5wceyFQf0o\u002FeedSLpE+\u002FxD2JZItu4\u002FXOYLzAAAEABJREFUDIGtqe\u002FiRd+5YvSHKxBOdVyyaikmDaIJ79JZOIs3WShuxjC6yUA2o+wXQfMq6dBvZDdxog\u002FnrcOaka4AMTrwE+2EvVfZbr0S7V7zwxtQ76Nwijxviio+Rcfi\u002FIfjdGalrb6OVVZqnqVqbCwVrIlcqyefg++tBKw\u002FSkZWToEnOjysj\u002Fwdmac94fOEkz5C2nt1LJ08pQgLvs617Q1rBAuKIpHb+DXlME7fskULF2cUZ\u002F1Y5m8oSaSut5YtaQGgRo5YQFZS9oUzNPCmLJZeVRg6bIS0HxFJF1xOHgp0+Tzc6ULWHQNONBnmIYd8iazfMmnQfgpd5IZEgO5odXnE6NySwzbPIeAJIJmeTqqu7ERMUh66vBKELoa82TieIWzHG74kp412QpfOntpD3bey33TMeJru5ObmwWfsWyZ3i3Uilu3OkpNMg6rLK+9Xy5GkW8xQZRzCsawSNHVpBrtb55Bs9kd5LKuGNaVuXUzHke93Yu37q6Eavhlx03qQi1R1CcI+vDp6msgq6aaB8aKkIvsw0X7pBI7ndkIXky7T9mHmr\u002FqFs\u002FFYAEhlP+kNpbEiz87Q24Wl9mdJ\u002FSRdnTvDy7is1p3g\u002F7Q7aOmnjf05ErOSvTHzXz1QWqcyN2yUzlDm5iBH5JB7Y1AwELczXZwhdedOdA8eCBfprIqvkmLIvniZZs5ftIJ2TYCH+wDd30JJnyUoGbQJcHtGm1bFt9uzf0cXzSHE7rkG1Z5PkUT98Gpg5ypywej6UpQe6xanVWY2EdiLtatpnHk6DKV\u002F4mAiUOGJRpWBfT9ko9i5BVoocnD68BGzP8pToYLaSii4Bdk3kwHjX9FVugHu\u002FYDOrwGPDqhxybk0frm10VvJdWR+fxQHtnyMiIPtsWR7FELaVUN1lWNrBbo8u6CLcHREcofOkK45ca9PnFscvDF1Wxy2b1+BSeLPLILCMInw4OcToJnDIi31tv9be8P\u002F6Rxs23wUNBWWtkW6iUtPxEyWLAqIMbRUyPRIGnt+34B\u002F6eZfaR6e\u002FQWypHHk9yrXRJk\u002FpUv6DeOUUC\u002F6jJ5EnadFujgVNyjEvlyoQX3L6aCIq2fSkXbsJAoefQmT\u002FrMJa15xBe7QOoHSvDp3gmG89O4BP4rLukxeHO3F5tGnFzxMKi9i9cGyuV8vjT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dopasowanie tematyczne i za pomocą suwaka zdecyduj, czy chcesz skupić się bardziej na tematyce portali, czy – przy zachowaniu powiązań tematycznych – wyżej wyświetlać portale z lepszymi parametrami SEO.",[269,1865],{},[32,1867],{"alt":34,"src":1868},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAMsAAACICAYAAABJNx\u002FxAAAQAElEQVR4Aex9C2BV1ZX2t4CEx+UVngEhICASVFIrSA1SA45oEdpMWmooJSpDGYuP6k\u002FFOlL8RfypOFgRRYoRMQyCpmTSilRDBRyEVsFqGDWIvAzIQ4EgEMHEwL++vc+599zLTcLjhmJydva313Ovvc++Z+1zziU51OvXr98JH\u002F4a+OdA9edAPfjFX4E6vAIignr16gWBKoqfLFUsjm+qvSvQpEkTtGnTBh06dECnTp3QuXNnJCYmonXr1mjcuDGiFT9Zoq2Kr6u1K9CwYUOTIEwOvfVEWloarrnmGqSmpuKKK65Ar169jL1du3aIi4sLWwc\u002FWcKWwxdq8wo0aNDAXD169+6NoUOHonv37mjevDni4+NNYjRt2hQdO3ZEnz59jF\u002Fbtm3BPu6aVJMsrptP\u002FRX4dq8An0vat2+P5ORk9O\u002FfH3H4HO+\u002F\u002F7lJBiYEryJxcd9g2982oKR+HLp162Zu0xISEoIH7idLcCl8pjavQKNGjcxV5OqrrzZXkbiGbVH\u002F3Ufw4OufO1eWcmzNexyvlbZHq4ZxRseE4dXGfYbxk6U2nyH+sQVXgCf8lVdeaa4kcfos0qBhCwy46yn8ZOcjmPzaNny4eBr+3PhW3JlxEZrp7Zp7teHViH0ZyE8WroKPWr8CvLL07NnTXDGYLAaNWuLqX03FVWsfxOO7huHezGS00ERyn2Ho06pVK9OHC1Rpsoy+\u002FAgWZn6OZbfu9eGvwbf6HPjj6H1oqd8G88TnFYNgIsTFfY0tLz2F1Zfch1+2fhkzCvaaW7SQPQ68DaNcabIwUbomfI1f5jbCwCebVA7f5q\u002FNt+Ac+MGcxjh4FCYRmCT2yvE1Pnnht5hZNgaPj\u002F8+brh7NtJ3PIKHl38e9KMvceLECeYK6pk2ornh4q8w8804fHZQIiy+6K\u002FAt28Fjh8\u002FjoqKChw+fNgkAq8UDY68j9Vx4\u002FDUXX3Rgs8o5hnmafwIRdh7ooF5tqFfWVmZ6cujjposCY1P+InC1fFRa1bgq6++wubNm02y8GoR324I7vnl95CgzyiUDfQZZuBPfogLA\u002FFBv\u002F379+PYsWNmHaImi7H4jb8CtWgFeFVZuXKluWIwMXjVIMh7QR1BHQ9\u002F+\u002FbtfrJwIXzUnRVgsuzbtw9LliwxV434+HjzLReTIhK0Ubdu3TocOnTo3CRL3fko\u002FCM931eAD+k7duzAu+++i5dffhn169c3Vxn3KkJKMEnoy6vQzp07ceDAgeCh+bdhwaXwmdq+AnxY53PLW2+9hUceeQSrVq3Cnj17QP3xb44Z\u002Fp133sGiRYuwadMm7N27F\u002FxywF0XP1nclfBpnVgBPqxv27YNH330EXJzczFz5kzMmDEDjz\u002FxFHJycvDGG2+guLgYX3zxBcrLy8PWxE+WsOU4H4QAklJSkBQ4H+ZSe+fAZ5jdu3dj69at+OCDD\u002FDM4HfMlaWkpARHj+o\u002FykQ59HOfLAJ0iDIRo7p8LKbMnIVZBjMw5Z5MpLUxljrUjMS906bh3ptO\u002FZCTrstC1nVJp94hFp5dhiDrliE4x6PGYuZnHOPcJoucwBM3H8XMFPMvoidPOiEJye2PYM38bGTPfx0fNRqA27MXYtJ1dWmbzcadQ4fiznknL09lmm6pwzE8tVtl5prRd78aw2+4Gud41Jo5llOMeu6SxUmUK9AAb36il5dKJ1iOPe8VovC9AiyedidumV+MlHGTMMz4JyPjwTnIzc9Hfp4idw4m3ZgAU8bNwrJnpmDiH3KtbekyLHwsC8nGGMCQ+7Sf6ky\u002FhTMw6bFc5D6Ypla1TVqIfCdm7nMTMcTkZgCpt83CQkefn78QM25Jgd4k4e7n8jFjpHZl7T8JC5dpQvenAAR0HvmPZ6mfxq10zDRMWZyLOTPnBeea\u002F8zdSDXjWtuUwYync7hrlud452HKT+wR0WowcCKy+gUQ6He3xpqHiQNV2ysD03LyVVbo\u002FHNnjg+L7R03d+ZYpI2egYVcz7xlWLZ4BrJ6aQzWXlmYsVB1GiM\u002FLxfz7puCOctmYSxSMXF0XwSa98Xd2m\u002FefXdhWm4+pqWzk0XS7XPgrkOq9xh0HaeZY9DY2td8HhzXxAXGPrUM857SY6YtX8fOmYaM4HwqOy47Zk235yZZ4uwV5QrEYfHLcXj6q1M\u002FrNL8lSiq6IEr9eRJGjceWT0\u002Fx7Oj0pGekY5b53+O5F9MwdguTrwu3dH0z+OMLf2mJ7ClYyZ+dbveKNw4Cb+4qhwrHxhhbKOmb0H7i8yZqR1H6q58GAUm5q14\u002FUgqrh+h6sH34Z4bgJW\u002FSbd9HlyD+PRJuG9wMfIKD6B7nwx1AlLSuiH+UDy6paUYeXivztixcQlKqxyTrgG0PrgYozI0\u002FrAJWBXP2xqdK00uNMY9qUfwwlj1Ub9RUzeg0y2\u002Fwnj3eOm3ejpy1pWidN0TOs8xmL46CePvyULC2w\u002Fa2Om3YlHZINzzH3a70XQOjatrVNQ+AxMHl+Dp0RxjBJ74OAkZ4zI1MuNkInHzbIxKp20c8pp0d2671mL6gvUoPbQeT2SkY8yjT2LJP0qR\u002FP0s3SS0K\u002Foiq39rFL2RY9bhnoFlWOQew9Nb0OPnY5EVyMEE7ZueMQqLt5fp\u002FF\u002FBInZVtKpfhMm0pY9A9mc9MHI05875VHVc2rGGa72YxW9SgSdST6BDZEAmyqijuOIMEsWGKrNE2yF9umPP6kdRUKqC1pJXs7Fuf3ekXKsC6+51yH61hBxQWoBHVxcjKXkI0vr2AApfwexC27G0cDZecXjgfWzZkYghz+jVZmQ\u002FFPxHOibMB9IGJoN9sjfCFPZZWRSH7qmpKF69EQcu\u002FA7S9NQZ1BNYs7gIzXoOUikDKZ13oHBhaTVjQkspit4sgJ1REd4vLkXrNuE3NZx3XEkpkn4yHuNvG4+br2qqX3Mmonuqdq+0DkFy51KUVAzAzdpn\u002FG0jkfhNGQIde8Oms2dcXaMVRZpo29\u002FCWjORUhS8VYTy9j302sE4xVgzfSnsipZg6fQ1KK5k3PUvrsGenqm4mYk8+IdIQSGWvKrryLX\u002F6HXk7bMdS5dPxoj0Ccgx42nqjpyCzI4b8Ox0dy2AHe\u002FNRpFxL0Xetj0ItEhUifOp6rjUpYZrzJLlez0qcNkVRzHnGk\u002FCeBLl2YVxOJ0rSvC4Az2Q0HQ\u002F9mwJaipnysqwv3JrJRbdHf\u002F9Vkx4cR1waYbedizEJL2KVeJs1e+9jo1HO+HKwcPQq95GrMx\u002FB5sD3TGkfw+0P1AUTGbEvBzAhoICrNl6moE\u002FXYOlb74Pe9JX07dC7fXjEa\u002FktOqnL2DtpkT0GZaEYdcmY\u002F\u002FbOVhfXYBAJqbclIQNz4U2wOq6hNlP57jCOp6ZELNk+fuGeDzwZgM07eMkTESi5IR\u002FZX0Ks1WXNn0x\u002FtFhSCwswAufAgVFxUgaeJ\u002FzTAEk3DgW\u002FRK2oPAN9WXtMgD3XefcXgWG4L6BSSguKsCq9ZuBlOEYG7z3HYvhKY7fJXdjzuKJ6Ld6MaY+cBueLYxHsl49IvsEUsZj0MW6K69dC73kYMWmhug1qi+abX9H99ClWLctESmjdYAPl5rdN7I\u002FennG1AinUhmjPCGA4j\u002FOxuw5s\u002FHC33Ru13ZHq4jtvayiDHGNWjkhC1C0I4CE+mvwgvaZPWcR9nQegL4dysy8HKdTIIyThAG\u002FHuLcWgUw5NcD9OrpdC0vQ1l8HNxRodfInDeK0Lr\u002F\u002F0VGz2Ks1WdNevIY0HsQMpzlDlw3RZ\u002FBZuhtWACZD2ciqfBZPLrcucywQ6XgfAIxOK5KB6jWUK9aj9Nw8CbMy784am69eEU5rURxHhrNg9\u002Fce9DnsxxMfiBPPwqg+OmZWLyrO8YvzAftz9\u002FSDkXPTUa2JpKZ5qdbcCRzvrHlv3Q3knctxsyn9cx6dSqe\u002FVsAw\u002F5zmbX9Nhl7P3E+oA+fRd4HSch0Yo6\u002FuBiv\u002F3EtYPrE4frf2bEWPjQAZX+ejt+vMCNh\u002Fdtb0KxDM2xZvcoo8jYUo3M3YMOfdDxqTP9KxqT9VMAY7yXg5mxnDg\u002F20zlkI3t3eOe1a4tQetlYPbZ5+oBfjNm\u002F1\u002FVKfch5aH8eI9sUYvGTdp7hPauSGGcx9iTfrSc3x5+PzGNb4BwdsPotFB1Jwdj8fH3wd+4LX12iG0cimm1aGbzNMuu4PgEjFzBGPhbe3h2b\u002Fytb7SMxoFc8ApeNd+apCVTVdHTk2BxXlYNUaYxpsnAkkzDLG+BIaRxOO1FWTMYI\u002FdqUD+8Wo3DbtDzn\u002FpXRi5Bz7yikmwfOdKSPuA1T3WcUmiuKMf3fRsD0HTYUI+7NcfrqvfijY5CuOmMbNQFT7x2BEQ\u002FxBFLbVE\u002FMzAnI2chgqn\u002F0Nr2\u002F1nEyFOmjMGF+IZwUA8xcR2CykzxYNAHpQ8fgCTdx1bOg0jFXYXKmp68Ot+ohdz5eW8QcMnQOC4rUO6KumIpR5tjGYPpqtW3MwYRROmfOWzHi36c7t4be2OqnNTSuCqw8rszJ4Mq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d\u002FZts6nfrZhQv1FmNeASIiKiJFFBCwilpJ3IWJ1IiEqIlH7iYjb7WSqphMnjptd+vDnm1HxdWnQp6L8KOrFxaNegzg00vt+kXqo0BOODgxZfkyvEIf26C1XfzTVZwiosqk+q5R\u002FdQjb\u002FvYijuzbph8MPwr2gN7TJ2sC9UDJjg04WvKZuouBtYZa7sb2GQhoxGehExXmKuB6iGg\u002FCFg5x\u002FqaMJxj45b6vFCvHr7ReQuNirgmzdCoaWsDPuN8c+wwoPpvyr9Cg\u002FjGmmwN9XauA6Re\u002FeCx8Vus5vr8sW\u002FbeziyfwfcwqtdvbiGmiwX48iBz3BMk1BDwSZhAG7h2ISVxZDyY6WoqCjD7qK12LhiPrb8\u002Fb+xZ9M7EDVrVcrWuGpjeWOzrNpVDQoEeYI8obwSrcbDNjCEOsMxGGwhS704HqJqEbbKxLDWi2EsE+qEs1N4qZc3TlGaSB\u002FKXrALZdIqcTx0Mkf6Hdr9MerVj9NnhJ\u002Fpc8lQcCf8Um\u002FP6MdpM\u002F6u\u002F30dRw9+ps8fV+ntUiJK929HfKCl9slEoHUSThyv0N3tOFhadEwGd9i2Pa4yzyyJl1wHxqDNC+7agbZd0f3q0Wh5QW8c+eJTlB7YEXSxfey8D+76GKLJTN+k7w4Hk\u002FngziId09pFT4gu\u002FX6EC\u002Fv\u002FWDfREyjZxf8y9oReDYvAK8JF19yMrmrn7WbJZx+ZMVp1vgz8EiFRn0kuueF2JH33RqM\u002FpLddvEqJJuSXuzZpPFXrMPs\u002FLUSj5m1wyQ2\u002F1Gec29EpRY9LZ6BWreqgrUm8L3ZqrBvQ+\u002FpfIHlQlj7r6G2YmrUGvdVVKzXQtbFQhVOpJxzR9ArJ5AijVhfyhLJh1Xx2RkOre30xipg2MUsWETETExGInAwaRYQkKkSsTUTOqL8bdO\u002FHb+JTfb5wZS8tPVCM7X9fhK1rXsCW1c+jeH0eyrmbqtP+7etQvO6P0MGxp2gltqnf0S\u002F34KCecFvXLsB2vZ3brnG3Kz2q9\u002F3QUvzuf+OTVXOx+c1sgz0fLtfuohZbRSx\u002FQq90B7atx5a3FmDTqmexd+P\u002FQPTnK30u2LrmRX0W+lg7UAOU7tuuc1ugcefh45XP6jxy9ZawRL1FfWCejz5eOU+fE+aa55DSfTtVLyYBP3nzBXz8xrMo+usf9BnoJf2Gbr\u002FaoM8\u002Fi\u002FHBX57Eh689bVD8j1eNHhqVm0fp\u002Fp16xSkGp0uUaHJ+tPxZ9X0GH2ifnYV6XBDUbxAPXlHglOJ\u002F\u002FAUblj6Jj15\u002FFhtenYVdH62GurEaIFg4dwFjE0E1RFlCiankCSOErFQpRDWEtYZaxiSgdkIAwyHGJWbJcoLprZMjjQY16c5ygiRIjeA07EOWNBpcG2mNwJm\u002FTs5uf5S94KCUSV1EyDw6zj1k1l1OEwWKoF6dVKubpWGMqyszHGGUbNTFEutxnHH02YI6A8euE1ZRfbQzx3GhSlNVDcL1M0ptWl5wMeL0K+Qv92zW+ahV40Xzow+\u002F7QroV9JHvijWnuFVR9b+2mp\u002FZVgNQl7WwNhEpD6qrF202jgOoyOo7AqktidjEnoEqqCXclahcuxqzJJFhPkMiISoiBhZRMAiEk6pcyESbhORYF8RMW4ilhoh1o0bmzQaOB71pC4iZM5OhK11EBF9kN6lV4eXzDOU0apZYH+MrI2VBKq2QHgRNRC7P1yBT9\u002F9U7jRSKKtQCQcqjRV1WojK9oQSrQe\u002FOxjfd54Dgd566cyaCJCDLV6NTmCj99cYK4ye\u002FTfWozS04j6G4gqFVpVo3ywUgOE5gGnUE84IsgTKivRajS2gSHUGY7BYAvZoF69yIuwtfZYtTFLFu5mnJSXknfhtZGPBP2o81LyLrw28jGHuxOResGBKJNGojK948e5O2wY4Z5IhJSUCNU4RLlg5V5JUBE9JjsR9LC7qteP0yQcqyWmDfUxIpuoKo6uBq26tdMrDNaqRq20O8TjQw3nZREyUE+4GvKElckRjEkNeYK8Fzw2q2fL2eg4XocY8TFLFhGbySICkZPB+YoISVSIWJuInFH\u002FqEFPRanjGTcvJe+CRvKkkaCeiNQ7sog9FkcMElGOgGlUMIzYVig7cHhRC0GtiJBYBFkyhKNWHxGvDIREr548AVPIhfyMyjQC+6MEBggv1iowthBBqKhSjYxNePUitLka8oSVyRHaFYRoQyCiMAQBtRMCGA4xLjFLFncnI60KnD\u002FtpF64OtJooC\u002F1Xkr+rMFtiUG8lHwkvD7kCdeHvILzI5Q1lTxhBDZ249ONkrufClqt2soR4YLbo2PV5w7l6MROhNPfOlobx3NBF4JdCNePOoJ+1DGMgTZR\u002FZwZK6E7u4ZBR1aTtk5\u002FJWauISejUZ12J6sGdxw7B1WYSiOhghKtGtfyZHQEJY7WBlCjjUmRdpXUR1sqjDV2TcySxZ2SCPMaEAlRETGyiIBFxFLyLkSsTiRERSRqPxFxu8WOujFJo4EjUU9aCUTEzLcSMyAAIdoQcAp5QtUwQHihzaDS+KIdBCLhUKWpqlYbWdGGUOKp1BBgQ4QY4yUqE0pggPBibKpyxxHDs1XGVMu7dqrIwwSzNphCnlBBiVbjYRsYQp3hbACwkKVeHA9RpQhbZWJYY54s7k7hpV6+srlH+lD2gv0ok9YI3J2I1AsORtlLyUeB2fNc3yh2o1Inrbr7sTUah3dkh1iLbbljEpSirwE7EfSwu6rXj1MiHKsl0VqGICJsHJvQiWrwCKOKxqbUtTMEQZWFlTgHwurYUk+QJ8gT5O1QRjKNR7bmYMuY1oWtnQ25oEOMmJgli4jNZBGByMngfEWEJCpErE1EzqgJYeSzAAADZUlEQVR\u002F1KCno9RxjTupF1RS9lLyhKsnrxDCoxMxGtV6qqq0QvSHlRbDqyAqmC5KTaVCGTE2UQ4QsRQsQZYMQSWMj4hXpg5OCekB8gRMYRfCCJ5G1I9QAgOEF9oIYxO4BKGiStUyNhGpr0y2vdTqMMIYCtWEVcYkYGz0shxiXGKWLO5ORhoNnDf1XkrehddGPhL0o460RsDtiYFJo8G1kbqgn8sr5W7mnaPlqVWjW1Xk3keYnVj15A1oU6jKVoc3NnVmPMIatXXs7p5LmxfqYSqnSbh+RmkaBmB0x6JiND96EDoF62j6hhraDLQ\u002FfRwScqBSwdhEyBDp6ZGV1aq91NthzBhGowpPILKEnRy9lLMK7Ry7GrNkEREzK5EQFRGIWNAoIiRGZxhPIxJuExHjJ2IpXUWEpGbgxiaNBo5KPamLCJmzE2FrHURCvNVoqyqB\u002FVHJVCsJVG2B8CJqMNB4IhJuNBJ1ApFwGJM2qlabMhBtCCWmWp4tETJTIoyTqsVAGxggvFirtqJ6hdYIN2qA0DzgFOoJRwR5QmUlWo3GNjCEOsMxGGwhG9SrF3kRttYOICbMWSdL9mvbQDz7l60nUepOFXOXbQF9vZT8OcOrm2HGIj0d6LxNPw\u002Flcbjg2pyE17chW\u002FFcwXZ4Ma\u002FgUxgsV0r8VakHz\u002F+1GMT8N3bAYIXSMOzE\u002FBUhvLDyM3iRs+ozWOxSugsL3iR2K7X4rzd3w+B\u002FlBKr9+C\u002FPFi4ei8M3lJKrFHqwYtrPofBWqWKRX\u002F7AiHsU95i8d\u002F3gXjp7X2w2K\u002FUiwMqK96xeFnpy+sO4OV1JQa5Sg3WH0Sui3cP4o9BfKn8l1jyj0MxSRI3yFknixvIp\u002F4K1PYV8JOltn\u002FC\u002FvHFbAX8ZInZUvqBavsK+MlS2z9h\u002F\u002FhOYQVOzSVqspQcFVzQUr+eO7UYvpe\u002FAt\u002FqFeC5znO+uoOImiyvfdwEv7qm3E+Y6lbPt3\u002FrV4CJwnOd53x1BxM1WRa81xTbSxrimRHHsPqur3z4a1BrzwGe4zzXec6fUbKwEzuPWtwOQ59v78Nfg1p7DvAc57nOc746RL2yVNfJt\u002FsrUKdWwDlYP1mchfCJvwLVrYCfLNWtkG\u002F3V8BZAT9ZnIXwib8C1a2AnyzVrZBv91fAWQE\u002FWZyF8Im\u002FAtWtwP8HAAD\u002F\u002FxJxa0cAAAAGSURBVAMA\u002FbvzO4X\u002F778AAAAASUVORK5CYII=",[54,1870,1871],{},"Przeglądaj listę portali dopasowaną do wybranych ustawień. Możesz modyfikować widok filtrów, aby znaleźć optymalne rozwiązanie.",[54,1873,1874],{},"Zapisz wyszukiwanie – dzięki temu w przyszłości wykorzystasz te same ustawienia jednym kliknięciem.",[687,1876,1878],{"id":1877},"kolejna-kampania-dla-tej-samej-strony",[224,1879,1880],{},"Kolejna kampania dla tej samej strony",[678,1882,1883,1894,1902],{},[54,1884,1885,1886,1889,1891],{},"Wybierz domenę w ",[224,1887,1888],{},"Panelu Personalizacji.",[269,1890],{},[32,1892],{"alt":34,"src":1893},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAeYAAADGCAYAAAAHSCNNAAAQAElEQVR4AeydCUBU1ffHvwMC6ogiKj8VVEglFSzJwtw1F1pQUyzFpIL8KS1SP\u002FGnaOKGKZlYQv0E\u002FwUa7qWlYoZmKIopZZCKGi6QOmqYSOG4sOj\u002F3DfzZkF2AQc807tvuffcc8\u002F53PvemXvfkGbqm7fvcmIGPAZ4DPAY4DHAY8A0xoAZtJ+bN9T4K+syLl+8gEuq85yYAY8BHgM8BngM8BiooTEgYq+IwSIWS4FZnFy\u002FnovU1FTMnj0b48aNg7e3d+1LbDP3GY8BHgM8BngM1LIxIGKuiL0iBotYLAVmNQXl3ygoL1iwAOnp6bh79652Hs0HJsAEmAATYAJMoDoJiJgrYq+IwSIWS4G5oKAAGzdurM52WXfFCXANJsAEmAATeMgIiFgsBWYRrU+dOvWQuc\u002FuMgEmwASYABMwLQIiFkuBWZglgrM4cmIC1UKAlTIBJsAEmECZBEQs1gXmMqVZgAkwASbABJgAE6h2AhyYqx0xN1AHCbBLTIAJMIFqI8CBudrQsmImwASYABNgAhUnwIG54sy4BhOoWwTYGybABEyKAAdmk+oONoYJMAEmwAQedgIcmB\u002F2EcD+M4G6RYC9YQK1ngAH5lrfhewAE2ACTIAJ1CUCHJjrUm+yL0yACdQtAuzNQ0mAA\u002FND2e3sNBNgAkyACZgqAQ7MptozbBcTYAJMoG4RYG\u002FKSaDGAnOTJk3uMWnw4MHo1KnTPfkPKsOm90D0tn1QrXO7TKA4Ajbo\u002FaInXIorepjzlC4YOMAFyupiUKJ+6o9BvWGDh+9T0vNR6TISnv0ePh7V6XGNBOamTZvCz8\u002FPyI8+ffpg1qxZWLZsGVxdXY3K5AuPt0MR9IrxI0nkhQZ4Gt2QvSeGIOTNgXK1Eo4+CN0QCp8SSoHe8Pf1xxtvepQoUR0FvadFY8OHJVtVHW0+UJ39ghD9eRDRfqBWVF\u002Fjr4ZiQ5X4p4TLs\u002F4IjVqKse2BHFTfx+fDDQh99V79YmxGT+t9b4Ep5Hj5wP\u002FNN+DTspqMKUl\u002FP3pGTHwDAc9WU7vlVlvW86zcisopWMzz0bY3fN6PQERADzRVl1NNXRKrRl\u002FMqlG3pNrR0RHvvPMORowYgQEDBsDKykrK379\u002FP2JiYrB48WIcO3ZMyiu6u2CuhJt7X9jrCjzRw90JTu49MFSX54LujznDpjBdl1O5kyREzAlC8CfxlavOtZhAlRJwQQ+XPMTPn4zJYXFQVanuOqDsS\u002FrSPmM+Ii9Xky8l6U+MQPCMYIR9X03tmqzaYp6P\u002FbrD\u002FlQ0pkwKQuxhkzW8VhpWrYG5UaNGmDRpEjw9PdGwYUNMnjwZ\u002Ffr104H66quvsGfPHt110ZO0VBXULR3xjLxe1c8VjvlZyKJQ\u002Faispk1fdGyRhbQdSvgvWY2lb7sZqfGYFoWoIE99XkdPBC6JwupVqxH9aQj8eusXpYZNDIH\u002FcFmUlqwmhCDi89UkG42IeX76Ze6nAxCxLBCe3rOpPARjxTXpEzrlFOIt6zE8Guj8PAIhNDtvalhM587DAxH6aTS1uRpRS2fDz112Hhg7bzVCJhjYvzQII12UULr7IUSusyQAHobL8fSt1m9eBKKFfaLNCfplOPeACET8Zyx05TQ7CxzuTFbIm4G9q4owkEXuOdJM78VALI3Sc3N\u002FJQSrlwXA3UDW0sjmQMkPUew8cSlWLw2AUS8OCUJUVBAMehEohblYWjPqY3cfhKyKQMDTogUtx1c9EEDjICLAXeIq95t01Nlq6H8Ulv7HE57EbPW8sRpFMPSVyqeNhbu5togOor8kfYK9SDq9hvU0XIsyUrrYo2mrHnhjIY1V0S8vulBrpNRgk1gt8NHnC06rQuCjGzIjMfvzpbQSRPw+n42RunxS0sYPoauorMibJOWAQESsisLsF+1ISL8JXwQrfY6Wo26cG\u002FpEY3eJvk9F3bI5GNch7QghX\u002FzofjAaS7IPT7+KKe++qhtT5erzitw7RfTr\u002FR4G\u002Fzn+GKbP0J65I2AZ3Z86HiJb5JU87uB9730h5RU7voryEfoBZUl8RLF41i2K0Nz7NIZm+7rrx8rTmmfYWF\u002F5GReFUOnZ4AzP\u002FyxFlBiv9LyY7a0fd\u002Fc8H5u3gP3QQHy6SjOG+TUgquxTrYH5+vXrmDFjBkRA\u002Fu233+Dl5YVdu3bBzk5z09+4cQOFhYUlO5N4DJm3HOA0QCPi1t0JlufikaxSwr6bZolbOdARdldOYd\u002F5dGw7SSG7+zDoF6M90KOTBVSH4zQKYIeBUzxgkfwlFoUtx85zNngm4EMEaoO8RX0LWFgIUSUGTvsQAU\u002FlIylmEcnGIhk9ELAoEL1BH8uGUDZzwyi6SEs6hN+PbkJkmJCjtPEY1PXVyFGRnNGm1dlXicxvlmNR+Gak23pi1GOWOin7V0Ix+2VH5CR+QW0ux7bzZB\u002FdJIb2Ofc1sD\u002FHCWMDl2KprzMyvgmjOl8gxcwdfrP8IK0yKAciaFEAehQm4Qth37pk4KkAfBhIhlOrFvWVsHMfCufzmxFG5V+kAm6vTEZAd9BHa29JDEiiuM351WDMGOMMteTDF4i\u002F7Iw3hjrBQtkQElpRycIZPhP1Nh\u002FKd8FYmoX4tAHSdxxDln03DBsiBDXJw90ZFudSIPeilFsS844+NKMZC2f1fgifv9ihgrOvB5zI14Za1KKfnYaOQmvVISQdUeH7VdRv5P+isDDsv0JW3rgGFbT+y\u002F0Vth4pDT0wyr0pRH1hg7GvX+LH3G54Y4CDKJJS8XoB43rFMJJ88IL9mfXUp4uwfHcWHEfPQPAr9pJeeZdO4z3P0RlDtRmePV1hU98ZLl7a6PVCVzgjC0djUqAyc0Ffb319ew9XOF09RveMtjIdlC5+CJ7gBvWecIR9m0U5+k34rKxvoc+gM5Fnoc2SfBptj\u002FSNguVyJGQ5wkvbp6VyMKizTWWvqwNYEGdnPDPIAslfks4VO3GlJX2ZmjGSeoYaF\u002FegPKYkXmPL7PMK3TuG+qk5\u002FWZBdlHSZ2jPLNBQSflaHpA+FpSnREnjTjxsLGQfoP0QUMFVXJXGVJQDTuhTEp82tNQ9Zywcr2nu\u002FeVbVbAZEIil2nsfwr+W7hjqnIHN4cT3yxRYDgjAh8snw8MiGV\u002FS\u002FbB85xXYvxiIQO29KOwi86hp7b1h8GxIseyjfz6SBG\u002F3R8Ds\u002FqqXr\u002FbPP\u002F+M2NhYSdjMzAyffvopFAqFdF36Lg5HzwOOLiKQ0IOlvRLpFGR\u002FPKWCXfu+EI+ZgY4OUJ87jDRSpKLAk27pjB4v0AVtypf7wPl2Grbtogtps4QqIQihG5OQdiQJ6xcHIe6UEm5DR0ql+t0oeHS3QMqa+ViflEayCYidsw1p9d3wrJdWyiIL+6fPR2RMHFLUKpIRcpYY9JwbcHg9IhO1crqD0KlE+qZghG0X7ZPOD0KxP0u+k13g1dMJWXtCdfbFfRyM9Scs4P6CD5RaPeq09bry9fO\u002FR7qlDa79FILo3aL9BESuSUGOvTOeEfIvesDNPAVfzl+PpCNUvjsWwVvToHR7FjqPzyUg5PMEpFF5wnIKTJft0LG3C9UW9pbBgKSMN3cM6+2Ea4lhCF4jdCYhbnkQNqfnGYvVz0ca5cs2R8+IQHKuE9xHUrvnNyD5lCWce2rnx8qx6NOZ5L+PN9ZRAnP34X0o4CQgbE4sEsinpO2RCNqcjiIWIO\u002FYegR9HI31e1TIOUtsSDaz4yj0aZmB+OhYqCD8L62\u002Fyva1eL1l15N8yPoRYcsFwzQkbQxFxKp4pOfaGTNI3If0W07oKo333nBtew0ph7Pg4DxUkuvt4oi89H1IQjy2Hc2BfddhEPcMff3C2O52SD+4Abrvj0rxhcYDTVO+QEhMGir2ylDjU9aeMERK4zCJ7q0IxO5IxzUyuTQOF3YG6+rEfUzj76p2HEgeqHFsU6jmHkxaj\u002Fk0duH4BDTeSQLSTuJ1tew+r9C9I2mu+p3huCtde+lMNXVL5uMy0h1ONIZCF6+HuPeTttM9uTENFu7D4CM\u002FTJCBhAXR0n2StjsSXyRnwcZCRX2nrbMxDAl0Lzq69dY0p9uLe8MCaV\u002FP1\u002FTNkQREL4jE+oMqWNKXa50Yn1SagFmla1agoviHnxMTE6Uajz32GBwdHeHi4iJdl7XbmX4Byrbd4dKmLzraZODodkAVn46slo60xC0eRkBmWpJGjXo99p\u002FIo4f6WCjpv1HdnZFFQTJFU0r7LGRsN3zkqLHtTBYsGjYFPT+oXLv1s6drJVzfWA39EtxYuNS3gIU8qHOz8Lsa0NaQDm4BtNxtkYL1nyXc+2CTdF5A+lbD9lX4\u002FbJ8\u002FQRat1AjK133qCSdasRlZgHN7NENmk\u002FW5STNibTPgvqWGjmZsg7KpAfzNTqIrbc9eaV0xZtiWUpOL7vQF3ULNBIClNRXzxrYqiJ9gLK+DSDZWwYDqm+8PYoWNmqo0tKNsuPPkw+GObkZ+NXonVQKfv1DDaW1mG2qsX4vBVLnHhhLrJVe3eCcdQjrjeT1yooyf9TOBmrVURhZsCsDRSxA1sUEvRJxphyJoJFOuLAzGrGnKEPy\u002F0Ip\u002FVVOX4vqRdn1JB8u\u002Fw7DkZC+KxbRW1PIMMMtCfvS8yB9cX2sO+zzMxH\u002F\u002FSlca9MVnrBHV3sgM0UzXlK+PgRVSzcKyFS\u002FnwdcrNKxf6N+3DgN8IQDzdCnhCVAn0uy5do0PhmP3XTEr4lGnNxvxXIAnAbRUr08Nld9iD522vEntZsFleaxIV0hNw95Fvqxq8kEJF7l6fMK3Duy7qo+3jPuSmygHExpVJfE5wm699VFxpB6u7gP7GDfXdtobg7OGnR2Wg5dXFUhSVsMqHH+n6JfaalQujfoWbqLzuVNnYxvYtYjgSZSchYfK0+gRgKzbF6rVq3w3nvvSZdTpkyBuJYuStmpEzKR1aI1egx2hJ0qHTuF7Pl9OHXFAc6v0MPIIh2\u002FUrAW2SLFf58GdUd3jOk+Bm5tM5CyzvDxZgeHAUJKn9z\u002FZQPczkeWPgvIyKEhmYX9s8Zj\u002FGv6NGbMGAR9aShocN49AH49Lam9CCTQ+DYo0ZxKOukLgHxTaHLRtL6l9uwabtyyhLKF9lJ7cGvWlO6PHGSi4p9McaNl7cd0Ax\u002FGvzYGY8YEQbN+UYpOyd4KMoDWh5ZKI8X29Y2vYW2PR9sYiijh1FyJ\u002FFvarxS7aHUi1xnu3m4Y080JGakbYNiLuprFML+mzodl4zYwarGN+Jqmq1XMiRIjZ3jBSRWP6C+1IV3yvynsyuqvUn0tRm85GGl8oAhlYKnS3gUuj9BYNcgTp0kpNDLoi6vHgI5QZhxEypHdOJXrCNcBz8DROhO\u002Fyg9PaSVCCZdnPeDR1xk4uZvm0UKDJqlSUqB2fhaTBxiR0xSK\u002FR3amVnSTt5c0FQnqu13o7GrhD19+XaSfu+gvJevxCEfaRv195d0r3mPgd9ifWiQWyvtqOFV0T4vTWNlyvKRXwhYmuugkBI7+pJLh5I2khdFlmKnTS42cv2ymGorlHDQMDEeQ+hu1JnymwAAEABJREFUh6agL\u002FIZJVQqb3aGeD4q0fQxwwo2cHrMBfay+eDP\u002FRCokcDcrl07vP3221i5ciW6dOki2evq6ipdv\u002FXWW2jdurWUV+xOG4T79HVARtpmGlZCKg2Hz+XBqbc7mp4\u002FavzukWbIh+hdVY+JfWB3JhWbjYKkBVw8g3Q\u002FjrIZEohRrpZI\u002F2WzUKpP57chObMp3Cd4wlmb6\u002FxqKFZviIB\u002FR22G0cENAb69YZmyHhF7jBrUS0k6lfQO1x\u002FyjyRshgRhmIuFViYOu9Py4DzUwL7e\u002FvDprkRG8jYUG5i0NUs6qHYkI6OZO\u002FyH67yAz4ersWGZv84v47oGV5K9pTB4zAdBCwLh2dKgDvWE5MOgQN2PuZT03nJyvyIPCNihzzt+cJFuYiVcvIPQp00W0vYka5XRqsNhFeyf8qcZVDpSNxXHtHjmcXuOIa\u002FjQATKP5ZSusDvHRoLWs3FHZReQfByvID4z2ORLgtI\u002Fpejv0rxtVi95WAU91M6+fAsguQgaeuBybNnw9\u002FTSbZOf9z1KzKtXTCqsxKZ0uxY3BuAEy1l2mX+Sq3JopqVCLQfRbIUEHcbB7+8i6EI23ENrpOWIlBuV65Kxx\u002FPqKB0fgZjtePfZogXuukCcRwO0cxdjN2BUp8CNkMmY\u002FYsfwwjk0vlMNQf8u8blQOCELUhGrNf0CqhdsuzVabPy6O3YjLJOHZOTbNR2R8a1xP6wkm+vYtTlpgOlbUznnlZe39SP3s9Jt8rpTMtTp1hnoYJjaEhNpps297wf8UNyrPJ2Ha\u002Fs1q6N1JUdnB\u002FxQcay8lX3yCEiB8\u002Falrj\u002FX0SMLvP+uWqfuvWLUkuL894WeT27dtSfum7NOw7o4ZSeQ2ZBlPRpLRMoL4FLqRLc2gDFSpsOJgOJY3H9L3rYfxIz0BCghJjPtuA1as3IMrPBfnJXyD0nge\u002FCrEfxiLNehRC1q2m5ewNCBmkxLE1EYg8ZdCUfNrPQ3pI2XT3R\u002FSGDdhAKfRVuVA+anSmmPdBwHJt+6MskXJSb2HS4lB8c9kJfnL5O+7I2x2OkDUqWUnFjudjEboqDcoXQ7BhNfmxLgQe9Y8h9tNIfQAqUaPGXiMGAyx1DOyfdocrVEi4bKwg6bMwfHPZEWNnR0vcogOdkUlB1kgqNwU\u002Fqtww43PisI4exMPtoNoUgXB52ZOEVeL3Akob4MR+rFdTRtGtJOaJEdIPlxzHzEY0+bzh80A4n0khS4sq0F+PEj8us3CC5wJN32n+Dlnjf9H+SjPsrzJ8LV4vUCajXWGI\u002FP4anCcJhtRvn\u002FnB6fI3iAhP0RutO4vDr2eUsGmYqZsdJ9H4t2jZlF4pxOmkpBOxEnHbBjYlvBpI\u002FzIEX\u002FyUB7cJIfCXo6VUEVB9HolvzttjJDES986nnjlIN3jAx38SifhsZ\u002FhLf8Wwmu4tJ2R9o+nT0jjE5bghUIwDWs6OnuSMa99HImy7WttqOQ+V6PNyaq6QWPwnsUgqJH+iNeM6sI0KGbmlqDgfjchNKtiP1NyfGz72RM5p\u002Fb0eXwrTUrRqihJDEbopC05+UdK9v2F5ANxv\u002F4jwBeL3ExqRyu9ViF4ei2P1PbTPR7qH+1oi+XN6fqkrr5Vr6gnUSGD+888\u002F8dlnn2HkyJE4dOiQ1HpSUhJGjRqF\u002F\u002F3vf7h48aKUV9Iu5eNJtPw6GZEGDwJsn4\u002Fx0tLyvSPBprESFtmGP\u002FoSmmMRREu4kRuD4UfLZe9Mn0JHP0wJT4CsIXb6GP1SdXY8wqb4YcyE6Qie6Ycxr01G6NZ0oQigQe83IRRJmivNNdkilrrlVOySt9D57niM8ZuC6QFjMObN+Yic44cx02O1mtKxfs4k8tUP06fT0dsPQTHJKNY+qUYSQif4ITRRutDuNH7KGnPoIT\u002FFbwz8pgdj+oQxGP9uKOK0Xy6SFvvds2woGPjJS4nC3inBiMvMw4U98+FHdmsYKPGM+CHePV98yAR1GvlAPo2ZhOmCm18QIj+egjEyLy276PDJGO\u002Fth+lThZ+TELxRy5ZUSJttQygtcpBW9EdfUiHthJ4xxNAgaZirkbYumPp2DCZNn05HYrgiDFPG6DkJHzWypIc2cS33m3SUbRX+G\u002FRX8E8N0c06GZHh2hWWMnwtUW8Z9ejdBZJjgsj2MXhnXjDeofE6ac56FCFElmu2uPk0pl6br58dS2zGI3iTply\u002Ft4PSKt\u002F4R19UKOzU8FAjQfTL+CmITFbDeHyIselHY5PG0HhK74YjdKrB\u002FULvGKNnULn3Owie9w7GeOv7VOiXuMp9JfOVOEzSyEp1qK904z1Wul\u002FlcUxmQrrv6B6W8oSPsh66Qyra50BS6feOkX6pde2uGLu0JVAnIFyMF\u002FJzvDfdc3PCEGxwfwoOGs5yBSBd+zwaM1704WSEh06B7nlQClPQy6ggmYWsTthskCd0TxJ20H0wiWzymxEN6laNtJDV8dNk4csgfdvaLMMxYGT\u002FqTiECl8nTNc8H+nZEL5HflJpK\u002FOh0gRqJDDL1hUUFCAqKkq6\u002FL\u002F\u002F+z+Ia+miSnduGNvdHipa0k4pRW+OSoVyDSM1fetVlUuylNaKFJFOVXaRPKNLNVSqHKOc+71QqzJQOTds0NTaEpYtesD\u002FVQ+tGQNhj1SDX7ujmE8O+VAWt5L9dBvdA\u002FaqQyX+6KuYBu\u002FJKncf31OzSIa2v3p0doI68yjyOrqQ\u002F4Yy5fHVUF4+L7teztkMVNVIkP5KgcK74Y++UOWfHGScrajFlalTvOFV1ufFq39AuffHR61SoaI9gvJ+6N7IUJV1n5dXGcvJBGo0MItGxf\u002Fl68CBAzh+\u002FLi4rPo0ZBhcrNORvE5V9bofSo1pCJ8dRkvP+fj96CEtgTiETg9HaV98tIKVPHhgWFflPTO7Siqrsmqx0dFIqT8IfZ2UVaaz\u002FIruV9IeY552hvroNqMffd2vVq7PBJhA1ROo8cAsXJB\u002FmS3Oqzopj29CGAWSYt9LVnVjD4u+7BTErYlFXEpOzXisPIZNnwQjzODPeWqm4TJaORWP6MXzERqTgNr3tY+WqVfOx\u002FwVKWU4ycVMgAk8aAIPJDBXp9NqVRrSKryUVp0Wse4KE6DlsbQjVbeEW+H262QFWg49klbJ1xlVD4Q1MgEmUDKBOheYS3aVS5gAE2ACTIAJmD4BDsym30dsIRNgAiZNgI1jAlVLgANz1fJkbUyACTABJsAE7osAB+b7wseVmQATYAJ1iwB78+AJcGB+8H0Am94Ddf+bThMwh01gAkyACTCBB0jggQTm3tOiseFDnwfotik13Rv+vv544035f95RXtvsMdDbD57dyytfHXKmYEN1+MU6mQATqBsEaqcXDyQw105U1WV1EiLmBCH4k\u002FgKNuCIHoM80MelgtWqVNwUbKhSh1gZE2ACTOCBE6iBwGyD3hNCECH+5\u002FafRyCEZoZNi7jtPDwQoZ9GY\u002FWq1YhaOht+Bv8D\u002FbHzViPkFReM\u002FM9SRFH5aqFjQm\u002FYQP4o4fJiIJZGrab60YiY5wf3V0KwelkA3CUR4\u002FZD3\u002FaAYV1339n6uosC4Sn96znO8F8i2tX\u002FH548pkVh9QIf6HJenI3oJf5wBn1se8NvXgSihX1RSxE43BMBy6i+N5XR5h4QgYj\u002FjC0iI9WkUmDYxBD4D5dOaWdg7yqNP71tKbvINnbem3CzBpyGCr9DMFYqN2RBLJcE6v6VJ5BEyKoQ+BFrmdXSaSPholTC3VfbP6uisNSID6B0GYnAJeQ7+Rb9KdV390HIqggEPE0ai9rwQhCiPp+NkTpIZFQbP4SuWgr\u002FTnQOG\u002F1YWGXsm+hn0f+6pO0\u002FkR8ywbOIDYYNlKwT\u002FGECTIAJ1EICJQXmKnJFiYHTPkRAXyUyv1mOReGbkW7riVGPWer0278SitkvOyIn8QssCluObedt8AwF4cB+GhGL+hZwei4Qz1gk48uwRVi+UwWbAQH4MLC3JOD8ajBmjHGGWqr\u002FBeIvO+ONoU6wUDaEBUnYT5gtBZGkmEVYFJMC9PTD7An2VAL0DlyKwL4NcWwjlYXFIjnPGT5zQuHTJh1Hs\u002FLg1HmoJAd4ooeLDSzau2CUNiZ4PuYMZB1FunIgghYF4BllJjavID0bU6AcNAruzSxgIQwgDRb1lbBzHwrn85sRRj58kQq4vTIZAd0hfYSPGlmlhtdT+ZDsFTahBwLoC4PGW+g+36\u002FahLRcQJVEbYZF43sqkViMtke65A+xVNnDa0Yw+UOFRMOivjOeGWSB5C+pzoqdyGk\u002FlgLeUrzhnIHN4ZT3pTEfdPRB8IyxcFbvxxfC7h0qOPt6wIn8aUhdeI8N21OgMnNBX28NX9GqvYcrnK4ew7aT9\u002FqWYtlH59v3q6h9amNRWBj2XyFwN65BRQoEG+e+HrBI\u002FlIaHzuz7OAREARN8L9XZ3IJvEgVb0yACTCBWkHArHqtHAWP7kqkbwpG2PYkpB1JQOwHodifRQ9eqWEXePV0QtaeUIRuFOVJiPs4GOtPWMD9BR8oJRnaZe5E0OL1SDqShqSNoQjamg6l27MYCXcM6+2Ea4lhCF6TgLQjVH95EDan51ElzWbTULSVj2sn0pCWFI3Q2fPxxQ7xv5YciWfdLJC2LgjRu6lM2DYnDAlXnejdbW+Ifzovr01XCsmkp58rHHNTkJLlAOdn6Rq94do2D+kHk4AXPeBWX\u002FzLO2GISyI9u2Mxf8l+6FwU4iKdS0DI58LGNCQsp+Bz2Q4de7uIEoMkeFkgZc18rBe6JJu2Ia2+G571MhCj05yzWRBe5qmpzSMZyNGyuLAzGJGSP8TiY2qH\u002FHEfKbejxrFNoRrdSesxf2c6LG2vYf+CaCQcIT27IxF7OAf2HZ+B+LgP70NBNQFhc2Kl8qTtkQjanC61K8rvtSEe245S\u002Fa7DoAnNbhjb3Y44baAgq\u002FEt7Wu9b9ELIrH+oAqWbYCcs9Q+2ZDZcRT6tMxAfHQs1RGtAOq09brxsX7+NqQVOuEJqR80OsvDS6OJ90yACTAB0ydgVq0m9rOHHS4gfavaoBkVfr8sXz+B1i3UyEoXcyNZRI24zCygmT26QfPJOrMNcg2Ro96eQYFPiaYtH0ULGzVUaekiW5fiz1N97VXaF7GIv2IPv882IPrTUPj3tNH8q0f9HoW9RRYydmkFpUM6jqrUUDZ7BEjch\u002FR8R7jSzN2lmz3yz1DQOXMNTi6eAAVse7NMpCQCve3tgMvpiDM08PzvyKLZrKRSu1NfPWvggwrqW4Cyvo22VHuQeCnh+sZqWpaX01i41LeAhVIrU+JBsACcBmmWnTVLwh+iD5mnbycLKrJZp+KKGnm5OThrYHvK1Wu64kftbKBW0aqALodOdhF7OpS0pXx9CKqWbhSQSaKfB1ys0iH9a0aSb0V4q5PxTcx6JJwnWbEpRyJopBMu7IxG7CmRoUlZl+kLkOaU9teQl6\u002FlIelUVpIXqeKNCTABJmCCBMyq1aaMHApGTWGnXbKV22pan9ZBpYtruHHLEsoW0oVu59asKU2TcpAJzceuzUDNiUulVzsAABAASURBVLx\u002Fyg42NG\u002FLv6yt39I4atnTUivkDz38o2dMkv7N15Bv0mEzKAAhb9MMUrJNiaaPyYLiqESbxpbIV4vglISUDMC+mwcGOSuRcTgFaXtO4VpbVwwc6Ahl5q\u002FSv9KTmUNRrbEd3ER1XWoKSwvdRflPMgSvLOyfNR7jX9Mn8W\u002FZFv13XO9VKljkI22jvp6kQ\u002Fx7rIsNA9u9NUvKuabOh2XjNjCi20ZpfF208vkNSD6lhMuzHvDo6wyc3C1xguRbUd42cHrMBfZSA0qMnOEFJ1U8or80\u002FqKFkj6SzsryKkkp5zMBJsAEHiyB6g3M57chOVNJ71P9If+AyWZIEIa5yFErDrvT8uA8NAgethoQNr394UPL3xnJ2yDPoy06D0PQEBuNgK0HAke7wvLUIWyGtv6gQIx0kZ7uULr4YXI\u002FO40s7aU\u002FzVrmDxdlDjJ2b8D+8\u002Flo2swJkGxrCvdX\u002FKiMBCncuLwYiIHt1UjZEycyEJ+aiaadR8GloWZ2jCOHySYnjKLl2czDGhnVjmRkWLvB583e0FhoA4+gYTTLRcU\u002Fsk0TPOGsre38aihWb4iAf0dtBqA9yUd+IWBprtRea1kM9Yf82znlgCBEbYjG7BdkGa1oOQ9xe44hr+NABL7oQnSoktIFfu\u002F0gZ5uURtIBmqs35sOtB+FUZ3pi8Ju7ZcC8i1FZUe8faDxjYK3bxBCpo2FO1VTegXBy\u002FEC4j+PBdWmnHJspDM5syncS+CldB8JnyGa1sqhjUWYABNgAiZBoHoDM1SI\u002FTAWKeZ9ELB8A1av3oCoUZZIOUmzTK37SYtD8c1lJ\u002FjJ5e+4I293OELWqLQSQEZiApRjorBh9WpsWE6BNC8ZXyz6BkJL0mdhVN8RY2dH0\u002FIvLVcHOiPzsL5u0mexSEIfzBa\u002FCl8dDR\u002F7DMStiyPdKsTO\u002FwLJFlQWTbati8bskS2QsS4MYYlULLbtvyK9oY1udgzStC\u002FdAnbNVDi6XQhQOh+L0FUpsHg6AFHrVmP1uiiMMk9Bei6VVXgjm4hXmvUohAhdqzYgZJASx9ZEIPJUUWXJ2JaUAZuh0diwIRQ+VCxYxOW4IfBz8kf8inqSM659H0nv9wUpEqjolhiBsG+z4DhmNqIF+88D4XwmBXq699ogNbGL3gPftoFN1iGsPyzl0E6F6OWxOFbfQ+sb8e5rieTPQ\u002FENmTfK3RkWFk7wXLCB\u002FKH0eRB6U63St9J5DX3BC56jh0mBv3Q9XMoEmAATMB0C1RyYydHseIS9Ox5j\u002FKZgesAYjHlzPiLn+GHM9FgqFJv44RQtNY\u002Fxw\u002FTpdPT2Q1BMMuhZLQo1Sb0ewROobsB0TPEbA78p4UiQBdRpWC\u002F0jZmE6TNJr18QIj+egjETQiHN1dQJCBftT5iO4Ol+lB+M9XKQE2VTKE\u002FUnUrH1yYjdGu6pk1pH4f5r43B+Plx0pXYJS0mufHB+EZcaFPOrjBMJjm\u002FqdPxDi0dT\u002FogUrJXXn4WdfyKLCfHTic\u002FtHniXJaF4CVsEvYKf+6xSdsoHdK\u002FDIIftTdmTBAkmhILwXASgue9Q8v3hixjESTLUV1pSwyFn8xJyqAd6dT3jRpp64KlNiZNn05H0rciDFOor0K1X17usYFUAHZQWuVrf\u002FQlZWh2p+IQKveF8I3GRPgetVQmGIgle13S2iXydWwkySSEThgDXV4pvL6ZQ+NuUhiSpXq8YwJMgAnUDgLVH5hlDmoVVNnyRXFHNVSqnOIK9HnZpEPzHNfn6c5yqH6JhQC1n6EqqbyMuro2Sj9Rq1QowwOU+1OqvWVpyUHG2SqzRGosh3wriZ4kYLBTvtwHzkjX\u002FOjLIF93el++6bQYn1SHTuMW+IoJMAEmUCMEai4w14g73MiDJ2CPMU87Q310m+ZHXw\u002FeoJq0gNtiAkyACdw3AZMPzNui5iMq7r79ZAU1RkCNhJXzMX9FSo21yA0xASbABOoSAZMPzOJ\u002FPJFR6hJ4XeqOuuALLaMfSYOqvOvedcHluuoD+8UEmMADIVCtgblRo0Zwc3ND9+7dOTEDHgM8BngM8BioE2NAxDUR36oraldbYBZGL5j6Khb7P40lb3JiBjwGeAw80DHAzyF+DlfZGBBxTcQ3EeeqIzhXW2Du2LEjXFrdxah3o\u002FDkmFBOzIDHAI8BHgM8BurEGBBxTcQ3EedqVWA2MzNDPXMzXLzyN\u002FjDBJgAE2ACVUiAVT1QAiKuifhmRnGuOgypthlzdRjLOpkAE2ACTIAJ1HUCHJjreg+zf0yACTAB0ybA1hUhwIG5CBC+ZAJMgAkwASbwIAlwYH6Q9LltJsAEmAATqFsEqsAbDsxVAJFVMAEmwASYABOoKgIcmKuKJOthAkyACTABJlAFBEwoMFeBN2WocHjBF74vOJQhxcXFEWB2xVHhPCbABJhA1RN4sIF5+AKs2xoOf0O\u002FpLx1WDDKILPXNMRsjUHwYIO8Yk4XbD+BuA+KKdBm+b81DdP+8y66oXo+viuTkbzSt1zKy7K1bCW+iEku3d\u002FSdVSsvv8kYjd1GoaUrlRbugBxJ5IR85r2kg9MgAkwASZQbgIPNjBv\u002FQdWj\u002FRD\u002FwC9vU8P7IFuHbuh\u002F2BPfWa\u002Fp\u002FG0fX3884M+qzJns6ZPwqT3\u002FotUVP+nrrUwa+YkBAQtxq665hj7wwSYABMwMQIPNjBjLY7\u002FYYX2T8izTAd4Ojvgr7\u002F+QvN2T0NedH632yO4feogji+JQ+oP4fAyhPhmDPYdWId3dXn9MC0qDsmHU5GavA+bPxyHztqycW8FI\u002FitcdoraisoCnEHSI5kk7dHYZpumTsYmw9vxoI3w6l8F6LGA8FfaeRSSVZKP0RB1qRVaHQQ8rv+Zywh8jbPNhQr2VZDKencdRw++mqf5FdywmaEv9lCytbvHDDuw3XYJfmTjH1byZ+B+lKUWb8z1d+MfcnCz2TERU3Du\u002F\u002FbhdSvgiUlgt1HU+V+krJ0O4cXpiFqezIEl+TttLLhbaUrk07aku2rd0m2iz4RuvtJBWKnYf3RVLkvkrFr5TR4thX+GNgT4a\u002FrR9DI8Cyx7yD11eYlBjYRr4+85dFEbRqwEPYYjhEq5Y0JMAEm8EAJPODAfAFx6Rdg7eCGpwWGtr7o0u4CUr46jdx2XbSBzxfdHrHC2dRl2LX5BK7Y98PoN4WwJvn3doP12b1YprmEw7MfYJjVIXwybxYWbzmNFh7BWPWFJqBYNWyCJg2tJMl+H0RiwdhHcHblLMyatxhrLjyCcSKvlyi2gmXDzvAc9whU+xJx8Czw9f+EnEgh2HWZdNy4grNCtIRkRe3IbckiIs+SqsrXpdkqy0hH4hKzIhhDGh\u002FHmo9nYf6642jhNRpuDaVSaef7xWYED7RGquRPNPbe7gLfj+OwQPhTZn0H+K5chWAPaxxft5h4RCNVOQSv9HKAsBkAHZtQMjBeapV2Axcg8gPqtxs7EUnMP\u002FkhFz3eGkKhk8qkjZbM1wejf+NURFP5rM\u002F3Iq+LL8K3LtD0OTSshzxriUOC8cfb8JezLxasWYc3O5\u002FBmgXEPOogrPq+i\u002FAl0ihBP9FPJfadsNUKnQcPgeWBT8iXxdj2pwM8p4djWlsySMuif+FOaYwIe9BXP0ZIgjcmwASYwAMl8IADM3Aw4Sz+sn+EZkjEYZwbOl8+gbXhh3Dm9iNwE0vcvdzgYH0Gx9dS+YFlSDxJD93+2vlx22AM7ZaLQ5sjqVCzWZ3bCe\u002FXQ7B2axzWUsDw\u002FuoErHsMwzRNsXY\u002FDr4D2+PCdl8ErIhD3Na1WDYpGIl\u002FtUf\u002F8Z5amVykrPTEpOkhiDkAnEiII7k4pHZ5BUPszyCOAuRBrWRlD+WzlbRP8MLTVsTl35OwbDXZsWIWvGfvxRVzKpO2aRjWwxKpMZ74r+RPJGa99D52kT9DJ9KXkjLr+8OL6p9Y7YtJH68lP6n++GDs\u002FVNSXupu3PihaH9tF95\u002FaRYiBfOPA+C59oS+TtAwsp2C8vD\u002FSuVxZPuo2btwpeNQTHpNFiPWsb4IEb6tDoH31hOwav439r4j1wlA5KG\u002F4NBZ9E15+g7ITV0L3w+EL2sRMnYNUgs742mxgCFY1DuI5WM1Y0SyZ30qLO8ZI7JtfGQCTIAJ1CyBBx6YsfUgTue2Rxd6aL5LS9Z\u002Fpe\u002FEQUTi4ClIS9wOLzwCB9VZxJ0TYC4gZGcq4NofwTT7cZjUA51VBxGzWZRp0oX0GFzQnEr7C7FncMHcGi0ely61uy5o0RRo\u002FwIF2sNi6VakSPRrCVg1bKGVyYLqC+2pfGg7DeE0U7uwfTFmJciZlT+Wz1bAt60dcPk4FksMtO0dOI4Ludrz1zrDwfwCzizXXkuHRKSQgHWL9uWobw87onZ8iSG5gzh+SW5AUljsrktLa+T+kYJEw9LlxFx77dvJAbh8hnpUmyEOCSlkO\u002FWJs7gQiVivEkdtuvQ3cnOv4IyBv5v++ltbWJ6+A7JUMVp5cfgHtwoBS2sNSzR0w7u6fqe+9+sGK3NLNBainJgAE2ACD5jAgw\u002FMiEHq2dtw6LQA3R7Jw+lDcRKSZalnYd3+abzbpT0uHF0L3ex0+dc4dK0z+gV44d0n2+PML8v0ZVSzRTujN9DAkOZogtu4\u002FRsV6rYryL1xG6nR3dCtu0Fy7Qz31w0f6LoKdOKAacvG4RFVHBa\u002Fn0jXZWwUCIwlPNGiyJO\u002FfLbSbP3a30DjFsbv1imM1DfXtnAqF3+Tly2Ga6+lgwMcmljjNgW4E+WtP0qqqNs1rm+pOy\u002Fp5ErubVg3obYMBXo1pgVqTYbctpjranJoT++PmzS8jdxyzMhJushWmb7Tq5DsuZwIf8N+79YZnWk2PksvxmdMgAkwgQdGwAQCMyAF4a6ecEMaEuWZ09rjONO8B4a0\u002FQtnEw4aANqEmEMX4NBrOvrbn8ChKMNZHmDlOhoxb2p\u002F7uXqj5jXn4blyUREGmigFrHzaB66DQ\u002FHOJp5iyKHN2KQfCIV6wJohicyiiSHIJJ1onfiS2YZzw6LyMmX0rvzrsPova8mp\u002FObr8CtueZc3pfPVuDgV7S037QH\u002FCPGQeNZZ\u002FivfAXd5HfMB9bi0Nnm6DHpI3hK\u002FjjAM+gjDOuYi5Qd9MWl3PXJR1eNdZ3fjMErj1tpLkrZL9uRgtxOw\u002FBRkKfmvXJbT3z0fj\u002FNOdXT2f6hvnza4mHo\u002FE8KdoaTQIW3ZRXuO8MmJHtaPo1pU\u002Ftps\u002FthwfZUnPghHHKOtqCWHNhMJsAE6hoBkwjMWJuCE1YUBM6mIkYmfC4OZ1VWsCo8jYNb5UzN8WB4Ik40toZl6k6EnNPkyfszCTvRxHczTqTSw\u002Fard+F2OxHL3l1MC7WyhOYYM3s+1l57GsHfnYD4NfGu\u002F7gga+ti\u002FDfcONBrpAH\u002Fvp1hZdUeXv87gRMnKCXHgN7eysX3HA9ODcHasw4YR\u002FKpqSewzusfpFXSVhyYhf9+dgjiR0qbj6Ui9dhmvELvSU\u002FoVpoPYtabi3HIagg+iid\u002Fju3CR2ObI23lVPiKLzrlqT99GQ6Z90NthocNAAAQAElEQVQwvZMX9m4eVx8Hj+kaQImfVcGYv+4C2o\u002F\u002FCLtSU3HiuwXonH5Iz5va9v\u002F4EKwGUznZfiL+I4xrnoaY9331fV2i8uILKtp3RlrInv9+lgJr7yhpjKQei4KnVQpiPggo1xcuI118wQSYABOoBgKmEZjPhWAULSN3G7vMwMWDCBhMS4zuxTzAHRrD2vwvox99iYqzXugMz8mky53qjfeHr0dndBs8CTHagBjzurt+qZoCf8hL7ujsOgoBU73p6A7P6Wu1AWUWPIssbQrdnTuTXjkVY5eRfnrMS\u002FpJvhstlQo7hD2e7wtLAaGvNFs1Uvr9ieWTMIT0DHnDH97Equ\u002F4AIwiP2V9OBeDSYO70ZLsKPi\u002FMQSduw2B75JEnYIy6x+L1NT38IX\u002FePKzrzcCBJ8XZul0FH9CqwjzR8GdbBo1yR9DXLvB8z9ka2d3zZcCqnThC7ruTjrHyn3ii8UJVCBt97LGKl+4F+X7vic6y7aU2ndatlrOUhP0FcDXgJXEYvImnMm7gF3Th6DbYEN7NDV4\u002F2AIcKtMgAkAphGYK9gTXq89DYdzB41+9HWPimMHcVAbkO8pM8o4gcSEE0Y5NX5RbluBC4cOonRrT+AgLfWX5EOZ9YnrwWMl1L7nvbmx3Amyrfj1Bq1cBfzU1ijjcB9917wFmlhaoXm\u002FYCww+PO7MhrkYibABJhAtROohYHZH6OfbI4Tictg+Oa52kk9tA2MQ9QPqZjWwxJnUuPqDoWtkzBxfhxUt48jZV\u002FdcYs9MSUCbAsTqByB2heY26Yiet4kvP9BqXOzytHgWsUQSETMklkIeN0TnrPr1lehE5uXYdbsZdhU0gpBMTQ4iwkwASZQ3QRqX2CmpdZdWxPLWM6tbmwPk\u002F4LOPh9HHaVsjz+MNFgX5nAw0qA\u002Fa45ArUvMNccG26JCTABJsAEmECNE6jVgXnUqCL\u002FR4wax8cNMgEmwASYQO0jYNoW19rA\u002FNZbb6FTp0548cUXwR8mwASYABNgAnWFQLUF5jt37qCg8A5at2hS5ax8fX3RsmVLuLm5oWvXrhg8eDD4wwSYABNgAkygJgiIuCbim4hz1dFeRQNzuW04deoU0i4psHnZJPyyIajK0jdffgwnJycMGjQIrq6u6NWrl5R2rV1cZW1Upb2sq+r6nlkySx4DPAZMYQyIuCbim4hzqIZPtQXm69evY9aSLzEt8iCmLq+atPk3MxzNzJWCsq2trYTD0dERPXv2ROKJXHyx5+8qa6uqbGY9VdP3zJE58hjgMWAqY0DENRHfRJyTAlEV76otMAs7hdEpKSk4fPjwfSdnZ2fUr1\u002FfKCiLNkQSwVnMnJs3b45GjRqVv60qsKsqfGMd9z8+mCEz5DHAY6CmxoCIayK+ifhTHalaA3NVGezt7Q0HB4dig7LchhycxXvn\u002Fv37y9l8ZAJMgAkwASZQqwiYfGAuT1CWiT\u002FkwVnGwEcmwASYABOoxQSqNTA\u002F8cQTeOeddzB58uRKpZCQkDJnykXZy8FZtD179uxKtVtZe7le5fqZuTE3HgM8BmrTGBBxTcSYovGnqq6rNTCL977ifwLi4+ODyiQPD49Sl69LgiCCc9++feHp6VmpditjK9epXB+XyK2SY4b1cT\u002FwGOAxUN1jQMQ1Ed9KikH3m1+tgVmhUEg\u002FxrofI+VfX1dUh3gnXdE6LM8EmAATYAJMoCwC4kfGCoWiLLFKl1drYK60VVyRCdQtAuwNE2ACTKDcBDgwlxsVCzIBJsAEmAATqH4CHJirnzG3wATqFgH2hgkwgWolwIG5WvGycibABJgAE2ACFSNgUoE5LS0Na9euRWxsbJnpl19+kTxNSEgoU7Y8+limbObMiBnVwTHwUD4\u002FxHNWPG+lh6jB7p+dAXiYkwGKB3pqUoH5t99+w\u002FDhw8v1J05PPvmkBG7gwIHlkq\u002Fun8+zfv4TDR4DPAZqyxgQz1nxvJUeorwzOQImFZgLCwvv+8+rTI4wG8QEmAATqCkC5WxH\u002FLmPeN6WU5zFapiASQXmGvadm2MCTIAJMAEmYHIEODCbXJewQUyACTABJgDgoYXAgfmh7Xp2nAkwASbABEyRAAdmU+wVtokJMAEmwATqFoEKeMOBuQKwWJQJMAEmwASYQHUTeHgDc64Kqtzqxsv6mQATYAJMgAlUjEAtCMzk0N\u002FHELc6EX\u002FQqW6T8r5FyjVdDnDzJOJXx+FYOQJuyqZlWLY2GQUG1avuNAXR00IRf7nqNLImJsAEmIApErBs0xvW\u002FT+A9aCP9Kn\u002FAtTvMgaoZ3VfJlu1f5Z0z0c9u8fKpcfq0RdJfgGETeWqYKJCZiZql7FZTeoh9+RepGTqs28eP4DEIyIZROE\u002FUrA3owDW1nq5ks7cxs\u002FDvDfcUa8kAc5nAkyACTCBMgkorJoA9SyRfzEZt05slFLB1ROwaNkdDR+fQGX3EZwVZoBZPSjKGeAL\u002F85E3uVfUXDtTJl2m7IAeW3K5sm2dUKnDrk4eSJLzsDJ3zNh72APVcZpXd4fJ06jgasb2lHOsY0h+PoI1fkhGktCQhCyaBm+PpSlmyFnJUUjOkmrryALyRuXIZTkQsO\u002FROI5zTw6a+9nCKE8ffoax0j3PVvuSexeuUSSXbIyHseu5huL3MlG8pYVkh3Cji9\u002FOI2bOolj+DrkaySf2Y3opWRnSChW7DiJ3DtA9i9fY9kikbcE0fv+0NkuquaelOVDsGTlbpw0+H4i+X7otM6m0HDSf1XU0iYDf4U9hly0EnxgAkyACVSIwN18NQXnn6V089ga5J1PhHmTdrBs289Ij1mjlrBo1R31\u002FvU4UEzA1ZW36GJUz\u002FCiHpVZtH4K9Zp1NMxGYU4mCrPTceeW4VKqkUituDCrFVaSkZ0e7YDsc9qAduckTp52xFPDO8H2NJ1TOZCFk+k30aGzCMtA\u002Fo1cHN30GXbn98KrAe9h0ohO+PO7JfhkpzYYU3nuDVHxJpJjluBHcw\u002F4kZxfjwLs\u002Fl80kily2vV8Fe9Rnkje3Rogt4E17EQVw6ROQfSSL5HScJBU\u002F9W+1vg1drvBsnsW4pcuQfzf3eAtdPn0Q8Mj0Qj98pg2OOfjn9xkbI8vQK\u002Fx7+G9SS\u002FCLi0an3yyDLHH22L0W+\u002FhPd9eKPjhM0QfIqOo7Zup0Viy7gw6vUxlAZPwYrszWEc2HNMUS74nfx+PAndhP5W3ycTX4etwkoI97qgQ\u002F8knSLTQ+Pse2ZO\u002F7xPouJB+3pgAE2AC90ug4K8TQMEtCs6OOlVWHV6Askcg6juPQANa6m7UayYsWj+pL6ela6X7FNTv5IUGncdCzLoBBeSPWNK2pmXyBq6vwsppKBp0m4QGXcfLxbB06IUGLuNg0cJVl1cbT2pNYG7QpRPsMygIi+CSnoKjbVzh5kgz6QancVIscd88jT+udUAnZ3035NP7href6wS7JhRQu3jg7TFuyE6k2aVehM4KcEsEtHoNYCvkeryKoBneeEKsvlhaw5ryrO+kYPtPwKBxHvcE5qwk0tfCE2+\u002F7AZ7krVrT18ERrmhHrQfmtnuve2OV191l8qtHdwwepIn7I\u002FHIVH3DtoWvUZ5oJMdtWfXCS96uuFmljX6jZfr9MLovvY4feIkQF9AEn84iXYjJ6KXA8k3sUOHgT7waH0Mu5P102Zb95fg0cWO7LdDp5EvoVe9o0hJp+rHdmN3YX+8OlLDRdjjPdodN+\u002FhQrJlbizABJgAEyieQCEtJ9+hwKwwFw9ToF6LzrC074mCv44jd+9sqH8Ox10qt2zbX1JgprSDRasncef6ReTum4fcAx9oZr5m9aRysSvI\u002Fh03jsQgNyEI15M+QMGfKTBv2oGCf1tRrEkijoslcM1Vrdyb1Rqrm3RCp6YUhCm4iCXrf3Xqiga0aO3WBZol7t9P4rQTyRh41MG5k7F7ndqjQ14u\u002FskzzKYA+MpotD4VhdmzQrBsNQXa2w1QT6cnG4mx3yO\u002FrzcFP8N6mnPVxSzYtu9AtmiupX3bdrCXTiiMZvyBAvt2ZKk2QxyUHdCuaTZUusBsB7uWokCbbGzRuKk97HU2ALbN5RfnKqho0n96i1jilhPNyP8Abt4Q3zA0Ouxa2WlOpH0DNLAswM1bZI\u002FqIvD3AUQZLtGvSkZu3k3tDF6qwDsmwASYwH0RMG\u002FaHmb16uNu4W1Jj1mj1oCZGQqvnZau71y\u002FDPFO2IzeUYslaTPr1lDUa4iCv2mmVUB1KBXmnAXu5Evy0o7yzK0d0MBtIpS9psPc1hkKhRnV0wR\u002FSaYO7Mxqjw92NBtugD8yUmjJ2gKdHrWWTG\u002FXuQP+OXUSySdPo8NjbkYBUnWeopUkpd1dzkKWWX00tNRey4dmNKOduhAL507F6I5\u002FIu6TKCT+rSnM3huL7\u002FP6w9tDDrWafHkvZtn\u002FXMuWLzXHmzd174OtbWxBa9XQz2VJhN45Z+daw9aGziu82cLW2hrurwUjOFif5i1cjKDn7MrUZi3saeeBqQZ1g+csxOLFfnArs3bdFmDvmAATqDoC5k0fASwa0Az4TwOlZoC5\u002FgGsoKCKu8DdO2IplMQUgMLMAvoPZUAkTY5Vx+Gwav8c7t7MRl7mj1Jg15TUrT1Rqj0OSUH41zgkww1uLbV206y4w8W9iD\u002F1L3Tq0kCbqTnk\u002FvwV4s5pfsiFgj8Q\u002F\u002FUB3OzmDuO3D1mI\u002F3AaViRR6KTlbPuneqFzg2xki98OXEtEbHw++tMStuHsVaNds2\u002FX0x2Nj8Th25NUX2TdyUXyhnhovhMCDbo9hU5Zu\u002FHVL\u002Fryk1vicNTGHb0cRYWKpnbo9aQFkuMPIFs7lnExHkuCQvAtfdEsS5tkz\u002FlEbD8jz65vImXlHEyLIjZlVeZyJsAEmEAZBBT1bSh4PgurdgNx58ZfyL94UKpRmH0adwtuoJ4trWTWs6Ll53Ywt3kEd25epVn0GVriPkHnORABXfwATOipRzNiGCxlKyjQUxRHwdWTyM86AjHblpTXsZ1ZrfLH2Q1db1KAo2Csmxua0fK1Uy5yLenYxNibTi944ta62Zg5Zw5mzoxCstWzmPgyDQojMTt4+Hgi\u002F4dFmDkvBHNmReP0oy\u002FBg4Jm1sEDUBVkYfcn0zBtmkjRSDGqSxct6d31OEec\u002FDJE087sT3Ds0X7QtdLADX5vDULBjkWYNkvYEYJ1l7rC702Pe95Xo5wfO4+3Ma7pASyZNRNzQkjnpymwG\u002F02XiSby1RB9rw68SlkrxX2hpC\u002FIYi73QsTx\u002FcyWm0oUw8LmDgBNo8J1AyBu7fpmUxNWT3yLBoPDYd1v3mwbDsABX+dwI2UKNxR07s3Ki\u002F8+w\u002Fknd8Hc1rStu7\u002FARo+FSCmyriduZNKaaNl6jyaNJhZWEPZ479o1Pt9gJbCUUhL2Xc1s5CCK0ek4N7gMV9qJ4TKrXCXynQzblJTFzazWuUEBWHvBYsRPFLzy2uN7Q3Qa9JiLJ5eTKBTdsLo6bREHRyM+aELETypn+69rd1zQfql39b98DYt5y6cMRXBCxYiiIJ3A1Iu0rfY4AAAEABJREFUZBYvJt26VPxyr\u002FVjoxFES8nz3w\u002FGwgXB8Os5CH6Lg+Ahz+pJ\u002F8RgWi6eS3aQ3Ly3PNBBSQ1ImxvJFtFLwT6oqD\u002Fd\u002FLD4dTdIHzNruL48FQsXzkfQFGpzYRBefdJWKhI7t9cXw6+bOJMTffmYrs+r13YQJk4dh04N7fEC8QmeZGiPXIePTIAJMIGyCeRRsM3d\u002FV\u002F8szNAm96Vfpx182gs7t7KMVKQl5mA3L3vQ528FOqDH2l+wHXlhE4mX3WQymfhxq+fSmXqA4uQu2cm8i8dlmQKSPb6\u002FgVUP4wS6TjwIa4nzpVm3JKAWCa\u002FK+I9BXMpo3buzGqn2RW0ul49gx9zlVLXskH55EpQUc+yXgkl2uzy2qEVL\u002FtQDw2UZbSJEj552bh2owDXft+NlHMlyHA2EzARAmxG3SJwJ\u002FcixI+\u002FSvKq8FrGPUHdULZoffGL7gYu42DZ+mncuZUtzdYN5Wvb+cMRmGtbr9SEvU364e33noG9ZTu0a10TDXIbTIAJMIHqIXDn9t+4k3edlsV34Ubq5wAti1dPSzWjtc4G5q4vBcPb+FdeNUO0FrVSr2kHuD7WAbaVnHTXIlfZVCZgQgTYlConQIH49qmtyMvYXepMu8rbrSaFdTYw11NaowEHnGoaNqyWCTABJsAEqotAnQ3M1QWM9TIBJsAEmICeAJ9VPQEOzFXPlDUyASbABJgAE6g0AQ7MlUbHFZkAE2ACTKBuETANb0wqMJubm+P69eumQYatYAJMgAnUUQLiOSuet3XUvVrvlkkF5scffxxbt25FbGwsJ2bAY4DHAI+BahoD4jkrnre1PoLVUQeqKjBXCR4XFxeMGzcOPj4+nJgBjwEeAzwGqmkMiOeseN4WfXCL\u002F6Xmw5yK8nhQ1yYVmB8UBG6XCTABJsAEmICpEODAXFxPcB4TYAJMgAkwgQdEgAPzAwLPzTIBJsAEmAATKI4AB+biqNStPPaGCTABJsAEahEBDsy1qLPYVCbABJgAE6j7BDgw1\u002F0+rlsesjdMgAkwgTpOgANzHe9gdo8JMAEmwARqFwEOzLWrv9jaukWAvWECTIAJ3EOAA\u002FM9SDiDCTABJsAEmMCDI1CLAvNdFNzJw7m\u002FT+D7Myvw6S9v4ZOfJ+Cb9E9w5tpvyC+8TRTvUuKNCTCBB0KAG2UCTKBKCNSKwHwXd\u002FDXDRXiz8Yg4Y+1MDezQi+Hkejr8BIszerju7Mr8NXvYbh4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jedno z zapisanych wyszukiwań powiązanych z tą domeną – konfiguracja filtrów oraz zapisane wartości załadują się automatycznie (w razie potrzeby możesz je edytować).",[269,1898],{},[32,1900],{"alt":34,"src":1901},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAxEAAACgCAYAAABzGeErAAAQAElEQVR4AeydB5xUNdeHz6ULCIvSBJGqgoCiqKAoUgQLFhAQRVSwYW+vvff2WbCLFbsiUhUrAioWBMSGIqL0KkW6iPDtE8x6d5xZZpZddsqfH9m5Nzf1yUlyTpI7U2yT\u002FomACIiACIiACIiACIiACIhAAgSKLVqy3OTEQDKQajKg8kpmJQOSAcmAZEAyIBkoOhkoVrZ0CZMTA8mAZEAyIBmQDGwDGdCcK51DMiAZSBMZKGb6JwIiIAIiIAIiIAIiIAIiEJOAHvyXgIyI\u002FzKRjwiIgAiIgAiIgAiIgAiIQB4EZETkAUePkoWAyiECIiACIiACIiACIpBMBGREJFNrqCwiIAIikE4EVBcREAEREIG0JeCMiIkTJ6ZtBVWx5Ccg+Uv+NlIJi46A+kfRsVfOyU9A\u002FaNw2mhbpar221akCycfZ0QsW7ascFJXqiIQBwHJXxyQFCRjCah\u002FZGzTq+JxEFD\u002FiANSEgdR+yVx48RRNGdExBFOQbYZAWUkAiIgAiIgAiIgAiIgAslNQEZEcrePSicCIpAqBFROERABERABEcggAjIiMqixVVUREAEREAEREIHcBHQnAiKQPwIFZkTccsst9sEHH+SvFIolAiIgAiJQaAQ0PhcaWiUsAiIgAhlLIC4j4v3337dvv\u002F02BxLX+OExa9Ysu+KKK2zx4sU2fPhwu+GGG+yPP\u002F6w6dOn27PPPmsbNmwgmP3222\u002F2wgsvuHs+L7jgArvggs3uwQcftHXr1rl4xPfPCOcih\u002F4QjvA+zGOPPWYrV64MhTDbtGmTjRs3znr16mVHH320DRs2zP7++++cMJR90KBBOfdcUM7HH388p57U0efBJ\u002FeEI+7rr7\u002Fu8uCe+vfv39+VP686E1YufwTyYu5TXLt2rd1\u002F\u002F\u002F057ef9iUv7eYdM0dZ8IpOEI+4jjzziZJT71atXG7KAHHOPI0y09HkmJwJFSQAZ9+MT5eAaP64Zn4pyfGY8px\u002Fh+vXr58Z4ykX5cFzjIsd1+it9lGfUh3vcddddl9NP16xZY0888YQtWLCAYEYffeqpp2zRokXuXn9EAALIGTLENY5r\u002FPw1cuUdfYU+M23aNHvppZdy5nm+Qei5557LuUe\u002F8GmQDjrI3XffbW3btrVrrrnG5s6di7dzyD79gDwuueQSt9iKjsJD0sDfOy\u002FzPCMM+eSlx8TSReKJT5hkd76PL1261BWVT+ZhPvGg7z\u002FzzDNO\u002Fxo\u002Ffry9+eabeDtHmw0ZMsRdwzkWK8YedDjancCExXFNO95xxx2uPSPD8VzOLC4j4ocffnAQPTDA4sf9TjvtZJdddplde+211qpVK5s9e7aVLVvWdtllF\u002Fvqq69s0qRJruM9+eSTtvPOO1uJEiXslFNOsbvuusvWr1\u002Fv4l100UVWpkwZNwkQh7QefvhhF448wg5j4PPPP7fTTjvNKY0tWrSwzp0723fffeeC0fEeeughJ0x8Iji\u002F\u002FPKLXXnllfbXX3+5MJT91ltvtTlz5rh7\u002Fvz88892++2359STOlI+yoHbc889CWbEvfDCCw0BxWPJkiU2evRoZ6TkVWfCyuWPQF7MfYq0PwrFK6+84uTN+yOTyBMDO+1ZqlQpJ4MYErQb4Rg8MEz9PbJAeuXKleOxc9xHS989zMQ\u002FqnPSEKB\u002FMF75AnGNH\u002FdFOT4zbrIDUrFiRTe2v\u002Ffee+6TclE+HNc4xn\u002FmAfoq\u002FZT5gXmCZ9QHP8bznj17uvmGsZt5JisrywYMGEAw+\u002FTTT23mzJlWpUoVd68\u002FIgAB5AwZ4hrHNX5cM68jp\u002FXq1bMjjzzS7rnnHqe77LDDDoYi6ZXVgQMHGjoM9+gYLEJuv\u002F32JGHMHyeffLLtt99+zkBARs8555wcHQHj1us1N998s6HYjhgxwsWNNj\u002FxgDyQd5RiPmPpMbF0kXjik0+yO\u002Fo4OuU333zjisonxhqfeKBfzps3z+mPDRo0cGwZA2BOezVs2JBgeept6JTM\u002FehyBEY2cCtWrLCrr77aDjjgAKtZs6bT8cLhCCsXpxGRF6iSJUta1apVneHw9ttvu10J\u002FHB9+vSx559\u002F3in4fI0XjZFXWok+I4\u002FmzZvbVVddZS+\u002F\u002FLJTHunQEyZMsJtuuskYCBBCJieE6uuvv87JAiXynXfeyblnwNh7771z7vO66NKli7HihZCFw1GePoVc53B+mXQdi7ln8NFHHzmDlAmCXTHvjyFQvXp1Zxxu3LjRjj32WPeItsYwYLBltadHjx5uFwO5wIjYd999nbHhAmf\u002FiZV+9iP9F4GkJcCYVFTjc0FDCYLAdtttN6tWrZrb+SZ9FD8m\u002FJ9++slQ7E466SQLgoBHcjEIyHvLBNAd6DczZswwlMvly5fbPvvsY8wN7CywQo4skhILV+wWtGvXzs0ZTZo0MXbMwicxCIerUKGCHXLIIe6kBvex5qd49ZhY82K88SlDsjsMLYwFysk8fN555xkLydxPnjzZDjroIC6dvseC8quvvuoWFFhMaPiPEUGAWKx4FunYdUCH7Nq1q9tdinyu+38JxLUT8W\u002Fw2FcDBgwwFLNwo9HpWIVidYlVpe222y52Av88YYXp4IMPtkaNGrkV\u002Fn+88\u002FzYY489XEenY\u002F\u002F6669GR8X5SOx+YKUyGHi\u002FTp06uZUCDAHypNNFGjlvvPGGK0fHjh1zJi3i77777saAEd7exB+XnzoTTy5vAnkxZ4Cn3Y844ginZGBEhlPjeBI7DX379jUvg3Xr1jXkZeHChc54YIBh4OCeXSZk2aexpfR9OH2KQLIS2JbjMws2rOhyRIPFmYJggjI3dOhQYweZ\u002FugVOMb57t27u53m+vXrW3j+KYh8lUZmEgiCwO0ssOKN4YBBgc7AkRmOwaLXYGgwZ\u002FAc2QuT4lQCC1J\u002F\u002Fvmn82aueffddw2dgaOyhx56qPPnT7T5ifkM2cYRBhdNj4k1L8Ybn3ST3aHfwZyjSxxVZK5GX+OeTxj4OqAD0B6PPvqoO60SBP8uKBAult7m4\u002FvPO++80y1WHHPMMd4rGT6TsgxxGxH+KFC0Wvz444\u002F2ySefWO\u002FevXOtAiH0vJOARchWX7S4kX4ceSIt0mzbtm3k46j3CBZbUsWLF7fKlSu7MtCBw4FXrVplPPd+bPPvv\u002F\u002F+NmbMGGNH4sADD8xRMH0YJifKwURIHbw\u002Fn8cdd5zRUSMV1vzUmfTktkwgFnO2imlbZADln3dzwu3\u002F2muvOeWCXSufC8cgmBg4AlGsWDFr3Lix28b+7LPP3LltjAwfdkvp+3D6FIGiIpBM4zOGOmfLOSbCAkxBMKGvku6UKVPs6aefNlZwfbqtW7c2dlxYNQyCf5UG\u002F1yfIpBX\u002F4hFp1mzZm6B6csvv3SLhiizvCvBHMFcEgSBO0bjjYlwOhgX7HwHwWZ5LF26tFvg4igTC1pNmzbNCR5tfopXjyGRaPNiIvFJI5ld9erVXfE4MVCrVi23sMvxxy+++MLxZ2xwAbL\u002FMC4cdthhBt\u002FwHJ79yP2Pxso9iPhz1FFHud0OjlJFPNJtBIG4jAg6Ex2Hox84tpZoTNKicz7wwAPGGUA6E35hR2PjzyAf9i+oa1a9ODLFNhZ5seOAZT9q1KicLFhZZvsLBTPHM\u002Fuiffv2RgfmORZqtlfc\u002F6kPx6SY0ChDOCLlKMw6h\u002FPKpOtozJFH2prVSV6AGjlypGH4sbsEGww9jtmdddZZzrjEzzt2npAdzsPSZtyzUsT5x6ysLBfMpZ8tS7HSd4H0RwSKkEAyj88FhYVjqYzXderUcYs+4XQZF3bcccdchkX4ua4zm0Be\u002FSMvMixoMu6jrLKKjTKLYcC3UJKmj8uROla+2W3Az+tELVu2dMe88WORi3nm7LPPdl84Qxj8Y81PiegxyH+kLpJIfMqRzI65edddd7UXX3zRHSljoZZ3WXgJnU\u002Fuw+Vn9wb9Kwg2G3DhZ9FYhZ\u002F7axa9r7\u002F+eoMrR6S9vz7\u002FSyAuI4IzZ1jSvMTMeT62kPwK0\u002Ffff+9eQMKI4AgS\u002FuEz6f\u002FNMm8flD9\u002FnImXWqKF5ggSFiX5UR7Cs+NBWFareCkP44DdBVapEAZeTorcTWDLEWMI4wKhI37Y+eNM5MMLNeFnXDMocETGDwj4yRUugUjm8+fPN16sYouYlU++rQuDkpc4KQnfzMUKBnJAO4ZlipUl4nPmkrDsRkS+u8PzvNInnpwIFCWBZBuf42XBOE2fZAfbK2B5xUVZYJ7haBZzUF5h\u002FTN9ikBe\u002FSMvOqxqs5rNghInF1Bm99prL7cYhe7g43JigiM25MNxGvQkjjdxhNuH8Z8dOnRwXy7AYhd+seanRPQY0omcFxONTxrJ7Dg1gjLvjTcMNI448plouSNZxYrPbhNjE8cy0Qtihct0\u002F7iMCKw3vlWA84Aff\u002Fyx8XVYWHvAQwGnMadOnepWgCOP\u002FvD83nvvJWguRwclHax7\u002F4BrXnZly5DVZM6l+Wf+k3h0QM7IEYYyRW5j8+IdK8rsnlBewmOZ+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kydPNsqA3CGryDB541BaiMczwlBe4hCO8m7atInHrh9QRm4IyzOuCUsc4nLt\u002FXkWdqSHQonCw+rniBEjbN999zUmOlgSlnKFlRz8SA+mKHEoSqSDP47wvo9HMhg7dqzdfffdtn79eueY7Lxycv7559v222\u002FvVnT33HNPp5wMHDjQTYYMoChHifhTllR18ET5rlixomPChEIbFWR9GjRoYOXKlTPamV0FlECf\u002Fo033mgYHMj+oYce6ozxl156yZjUvIw\u002F\u002FPDDzkD48MMPrWvXrjlKMGlgHFx33XXGbgf9ingYqsgDE2bbtm2N1ftZs2YZ6dNfqW+nTp2sd+\u002Ferp+RPkoUc8Jll11mLVu2dIoq5cQQQoGlfO3atTPGbwz3E044wRnwxD3nnHPs999\u002FNz65R2a\u002F\u002FPJLQ6lnwn7jjTfcbkrjxo1z6kH+xHn88ceN8lIX7kmDemLc4hd2GMP777+\u002FNWrUyFD+\u002FTMMC\u002FoBbUl+7PrA9IgjjnD5EW748OHOoKtcubI9+eST1r9\u002Ff2dc0G9RHjE0XnvtNVcWmKJMjB8\u002F3u0mrVmzhiSc8+kSh\u002Fwo7+23326EoUzs0DAOwA5HeIzIH374wYoVK+YUFcp38803u\u002F7mEv3nD3JHv73wwgudkUYbLl++3MXbcccdXSjG2dmzZ1ui\u002Fi5ymv+BF22ITNHGBx54oDMaMQIYu3mGrDDuM5Yy5mFYYFTQhozLtCljwf\u002F+9z83vzFm7r777lHJkT7x6dex8ogWMVpY+gz9nv6Jwwiiv0WLL7+8CTAOMl+++uqrxthVqlQptzhEf2S+pb2REYzwZcuWGX3u2WefdcYl7cmCUt45JP\u002FTuIwIJoUzzjjDUDC++uoru+2229xqE50AQHQi4DFJMYBS7SuvvNJwVatWtaefftpZ2whujRo17KabbjLSIT4THYArVapkxH\u002FnnXfcZEN+xCM8FjqwCc\u002FKJo1QvHhxt9pJQzDRkCeOgfX00093Ew2T0Nlnn+1WvHgmlz4EmPjppExwKKMc5WAVdN68eUb7IwcMll7BuPTSS43nkbKMgvL8889HBYOMnnfeebmOMXGcgcnaR\u002FD3pMuEzOSNEkTZKBcTOqtIKPUDBgxwsojSQBgGIAZw4iLXM2bMMGScSYY+RR4oECNHjnTxotURZYgVEBQTwuOYtPA\u002F7rjjLAgCvOyAAw4wdlNKlChh9FHKE1ZyCER\u002FReGgz9JX6dv4Dx061G699Vajj9NfWX3zDFASUargy3PC0yYYFZdccon5FZhffvnF\u002FARZvnx5txpLmRP1J\u002F1UdLQr49z999\u002Fv2oG2ZGxCXgqiPrQHisnll1\u002Fu2NK2sdJlYsMQYIylXa+44gpn\u002FBEe2UR2kYPatWu7FVP8cbQV\u002FQsZYEeJiRPlCAMTuXrggQeMtDBa6Ve33HKLM1yRK5RlxmlWUgcNGmTEf+ihhwyjh7RxrNwyB5A\u002FBgoGJv445Jm4yCTPXnjhBbcyW6FCBbfTVq1aNcvKyjLyJXy4HsgdfNq3b28wQhFjJX+vvfayo446yq0eEifsWNRihZZ+w6q+f4aS3rlzZzvooIOckTU5e9GAZydmry7SnijnjDlXXXWVqxvtwWIFfWPvvfc2lDXmNBQKyrXPPvtYv379jGf0ybJly5JcjqOurHJSlhYtWhgGN3l3797dSpYsaRhjOYGzL6KVD6bkm\u002F045z9zOXPugw8+aL4MyGhOgOwLeFLO7Mtc\u002FxP1zxU5TW7KlCnjFH9vcG233XauZhh3DRs2dOMufaJu3brueCFyiSwRCFngGdf0C2SS8eD11193C2D45+Vi5REtzpbCMkfRr5GraPHllzcB+hALK\u002FRFQrKAwycLJSymcT0ze+eW3UcWLAnnZYWxj0VBwqSyi8uIYMBGaWPwYmuGFRGEHyuXwZ0Bk5UfjIuxY8c6BZ5JDLj4sxrJ9s5ppwwzL9IAABAASURBVJ1m3LOCw8BMfFZV+vbta3Q8wjMAAxvAdCzCMxDjT\u002Fjly5e7zos\u002FZapTp04u\u002FnROJi3KymDPxPTuu+\u002FmCqOb1CPA9i3ygBLGSg+dEnljYGZ1kUmV9qbdaX\u002FkgDAc5UHBaNasmZuoY8lyJBFWDQmLosNqUeTzyHvCIucMxpSDPkI5mfwPOeQQQ25RnChr52wlBEdZWY3l6ADxMHJQtJikMYBYHUZBb9KkiVu1jFZH+hkrINTVlwnlvGbNmm4i8358Ug8mDfoSfZY+Rt9CyaEfkxbGAH0Lg4hVTAZAlDm2afFn1ax58+YkZxhIGBHUlcHReWb\u002F4VgHfhj\u002F1Jd6ZXvn+s\u002FgG01BSdQ\u002FV6JJeoNyhgGBAszYRrvTpqVLly6wEqOssDqKEnvPPfcY8h8tcXaLkAHamudBELhdKi8\u002FLM54f3YGULi5x2FAUGY\u002FCaLw4pgLUIy8\u002F4xsY3iXXXYhinPkRTjaG+WLax4Qnr7JNY4yB8Fmo5cdAMqJP2559rgfjstkzS4GcegzGK0sTpEm4aPVA6OB8jNxsyjF2EDYSEdfQIbJg7KzGOXLQn4+fFjmvT8sWHzAEGK8oh+xW+Cf+7gY\u002FpSbPo3B7v0jP8PxMD7CedLHYRqOEw4fDhsOwzWGC0ergiCwpk2bOiOSuZhn3sGc\u002Fujv\u002FWei\u002Fj5eOn0iX+ywUidkg9VojDHuww5+8CIscRgLMBo4PkY4diqaZc9NzG+0HYtSLDpxzMg77gkby\u002Fk86AM+DjuDGPeRcXxY788OGHOP7zfeP5M+t6au9DHGCdJgMRCjbdddd+XWHXtE12Xcx6hgLMF4nzBhgjEPsJiCjuACp\u002FCfuIwIBkZvcVNXYDCgM+gwCQTB5oEfQaSzEJ4VNjoN4QlbpUqVHKWGlU6UJOKzncxqLwMuL3qxskQcOlQQbE6XdEiP8JH5kRbhvWOVM1xWBl46uX+uz9QkgIywUoeSizwhD8gFtUExQia5xtH+yAHXtD0r6exOBEHgdtB4zjMc8UiP67BjK5pdLhTvsH+sa2Q+nC4Kd\u002FXq1d3OAiu2rN7zPFpZictKJMoNijnHKOrXr28YzSg0rAhHi+frGFkmlDTiRfpzT16xlJww0yAInCJKePo0fZv4QRDYzjvvzKVbEGCFDQPDK5tMpAya9GPiYOShkLkIoT8oP0xoIS93mai\u002Fi5TEf1AawgYEK9+skqPMFmSxkQVWrGkHjETSRsnkmA9lwB+lFWWfFXAUY8LgjwITuaLNs0iHUYFC5JUTjEMWh2jncFjaHOOSo3jkTXnoh\u002FQH8mOiJTxx\u002FU4V93k5xn3SIg7hMPLZEWEyxmhixZ4+w7NYjnJytIkdOSZ\u002FOEQLyy4FRhWf7BgyPnC8KVrYSD\u002FywABih4fxirKRD9zDYXlvASOG41dwYqck\u002FLwwr8mPxRHkgXxgCFvGJ4xQ374cZapVq5bb4UnEnzQzxSHPd911l6EkouNE1pvxjEUh\u002FGGMAcE1R\u002F\u002Fos88884zbXQqCwDAsMMA5usQxI++4J04s5\u002FNg8czHwTClPSPj+LD4M7ZzpJVFDe7l8k+AhTv6OmM7YwApMW+z64vBPmDAALzcFyuw84PBx5wfr37hIifpn7iMCJQIKu7rwATEKikDLYoPKy08Y\u002FBhsIkXDPFRtthSZcBli52JzyuHpBl2hI\u002FMj\u002FtwGBozXFYmqTp16oSD6DopCBRcIVBGUbh9irQ\u002FcsCgzSo\u002Fq\u002F5+QI0lyz6u\u002F2QFgaMayLr34xPZZkWWawZhlAyuI9NFnjmKhMLOJM0EQbhoZWUVGWOY9FD66BOsDjIhYAQz2USL5+vIxIBiQPo4lCn6Jxy4x6HEsSqKIR6PkkMcHAMi6dO3uaevszvCNQ6Dh7PzGGrUkzrDjWc4Vl5Ig10P30ZMvDj6c6L+pJlKblsYEJ4HnJnEUJJpb15gR9GnjdiRRfEmLEfoaCN2ldkpY7xl3OVZXo5xlBV04nA0iHQ4eofBGI7HkRrS5D0cjtEwBiPDhOOYIQoXK6YsHCED4bixrulf7PRh2GMsYTRgrCBT9HF2pZF7fwwwVjpt2rRxxxpZhWeh6tNPPzXi+vCMGfTB3r17G8cBcaeccoqx2MUz28I\u002Fxgd23NmJQ1GgPVAmMOzDUVlEYwee3brJkye7BTZ40D\u002FD4Qri+uaIdyJoG+rP8SvKQFnpwyi7yAltzPjHsUfaGSMqEf+CKHMqpMH4y+kJFlL80RVkkDkDWcGxm0vfYnxGocQIR46DIHDvvnEEkLGQ+jJmw5rrvFysPKLFySssfYd5hbknWlz5xUeA3Xp0V8YRvwOLYennXxYQ6Nc4ZIA+RXj6IWNDfLkkb6i4jAjOznJej4GFayYjJgUmFQYjBnQGQAZMBiMms3iq7ONzzIMBl\u002FO0bDkzuEeL78OTHx3x3nvvNVaSUWzImwmTwZoz5ExwTDaspmD1R0tPfulBACMBmUSOkEOO3zAhMki+8sorxhYx\u002Fii4yK+XZSZRVn6Q5UgSxGc1kVVav3JKmMMPP9xQwNjZIE0UZ\u002Fx9uhyx4igDq\u002Fq8mMgkgdLNTgrHjsJlRUZZicQPmWcAYmJiRYtVX1YnSYP0CROtjij3lJEJi3A4Vlk5JkXeKEDUk\u002F5CHyHdeJQc0sGh+Pnw1JfjT7DhmXcYPPRJVtf32GMPgynKHu1BmQ8++GDDYXDhh2N1DYUrUX+fZ6p8olAgI4W1AwEH2hrHNQYDR8hgi8O4w5DlJW7O+bNThHzhj5LIM+QjCAIjDRzp4Lhm5Z5r7w477DD74Ycf3MvQKL+M1\u002FQftuZJm3AoTJzDR+455kH67F6x7c9ROHbbMJDZ7eM9B\u002FLAsSpLfBz35M\u002FuBWH5ZMWUowDkxe4GeXMUgyMhTOT0U\u002FoU8XCkg+Oa9LjGcdzAl5U02UnDHxcEgXt\u002Fj7mGexxGPfWh7KSPH440caQV9qdcjBGsDNPnOc5IeMIQlmsWFVgt5mVaDB9WJVl4YP7iOY6wxOEaR144rnE8Iwx+OK7x4xkOPxxlx5jDzzuOD8Ofl74pK2XmGXVELlB2eHEdGcqPP3HS2THuYlgxvsGQsZHdN3adMAQwLDhShJGMoojxDFMMauYCjuUy5tPujJUYcxh7jI1b4hYrj2jxYoVlvsAwlm4UjVr8fuwo8qUKGIcsqCAH6Bm0I+1Ju2KUM98xl9LvWcxjTOQINP0z\u002FtySM2RcRgQDCQMKnYCXnbG+\u002FWCFEcGgzgCIwuYHI86nMvBTbSYZgPLJPf4855r4fJMBAy5QGdwIl1d48uNFVAZ\u002FtmXZcqV8KDB0YBqJgZlwvNyHUhU5wJK3XGoQoKPhwqVFfpAj\u002FGhfjsKxIokcsiJAuyNLnCfleA3+yGZYljkOwSTuZZm0cF5WfFhWc3x++CGnKDzIGH2C8Pgjg\u002FQNdtYYJDCmOcqEskD+DCbhshKfsMQlXyYTJpcgCIy4GD+8TMmzcDzS8nXk26kYmJiQCOcdkxfGBWWlnrBBeeI5HFAc6HNhJcfXkTDhPujDky9bs\u002FQ76ky4SEc5WQzAUCNP2gU\u002FHPHwo1\u002FS74mbqD9xUsmx2s9iBwYcRlYqlT2\u002FZeULAzjrj+HCOWHkHOMjCDYfT81vugURb8yYMcb7KCw+FUR6SiMzCbCzzWIVBjvjIs7LOEYC4x\u002FjNwuvQRC4L4HBYCcczh\u002FLbZO9M4bRhiHC2MiuRSyi3hgOgsCi5REtXhDkDuvLEwSB+9IDDORo8eQXHwHmVBav\u002FRxP2zJf0o60J+0anu8w0tEJmJMJ6+f++HJLzlBxGRHJWXSVSgREgFUuXjAVieQkwMIGx3oyxYCgFdhRYwJl14DdMHbpIhcBCLetHTskLDixOrit81Z+IiACIpCOBNLOiOA4VfJZd+koOqpTMhBAYWPXIhnKojKIgCfALiG7fBgRHLEKgqLfheAMMu9RaBfCt5I+RUAERGDrCKSdEcH5bClVWycUii0CIvAPAX2IgAiIgAiIgAhEJZB2RkTUWspTBERABERABEQgYwiooiIgAoVPQEZE4TNWDiIgAiIgAiIgAiIgAiKQVgQKwYhIKz6qjAiIgAiIgAiIgAiIgAiIQAQBGRERQHQrAhlLQBUXAREQAREQAREQgTgJyIiIE5SCiYAIiEAyEuDXj3EFWTbSwxVUmvzgHj\u002FIVFDpKZ3cBHQnAiIgAkVBQEZEUVBXniIgAiJQQAR+\u002Fvln41egw8mhsA8dOtSGDRtm\u002FPDV1KlTw4+3eB0tzS1GyiPAvHnzbPz48fbXX3\u002FlEUqPREAERCCjCKR8ZWVEpHwTqgIiIAKZTIBfnW3WrFkuBNOmTbPdd9\u002Fdjj32WDvkkEPst99+y6XAr1mzxjZu3Gj8W7duneG45gfZeBaZ5tKlS+2XX37JCUdYXDR\u002F0pgzZ47huCYcv2fSunVrK1myJLdyIiACIiACaUBARkQaNKKqkA8CiiICaUJg8uTJNjnbhauz3377WaNGjQwlfuHChcZv54QV+M8++8xmzZrlno8ePdrGjRvnorMD8e2337r0SJP4o0aNsgkTJhjGxTvvvGM\u002F\u002FfSTi\u002FfRRx\u002F9xx+jYvjw4c6AwIjgml2RBQsW5OThMtIfERABERCBlCcgIyLlm1AVEAEREIH\u002FEkBxHzx4sE2fPt0aNmyYK0DNmjWN56tWrbJixYrZ+vXrjevFixdbjRo1csIuWrTINmzYYO3bt7c999zT+MXnGTNmGMeTeM+hTZs2zr9Dhw62\u002FfbbGzsgdevWtZYtWzq38847u\u002FxzEiyACyUhAiIgAiKQHARkRCRHO6gUIiACIlCgBKpXr27du3e3gw8+2L755ptcx5mqVq1qvDg9f\u002F5847pChQo2d+5cZzBUrlw5pxyrV682DImBAwfaq6++auxabNq0yfAvXry4lSpVyvhXvnx5wzDBn\u002FczCIvjCBTP5URABDKegACkIQEZEWnYqKqSCIhAZhMYM2aMcTQJCuw0cCzJvwOBX1ZWlpUoUcK9K8HOQ7Vq1dx1uXLlrGzZsgRxrlKlSrbjjjvaMcccYyeeeKK1yd55wDjB0GCHAqOBgLNnz3aGSpUqVYz3HwiLa9KkieFHGDkREAEREIH0IiAjIr3aM3pt5CsCIpBRBJo1a2ZTpkwxjjN9+OGHVq9ePStdunQOA3YRMA44klSxYkXDMGBnAr+cQNkX3NevX9\u002Feeust57744gt33AkjolatWjZy5EgbMWKETZw40WrXrm177LGH2\u002FEYNGiQDR061NjpwEDJTkr\u002FRUAEREAE0oyAjIg0a1BVRwREIH0IxFMT\u002F\u002F5BOGxW9k5D586d7bjjjrMePXq4b2oKP+eadxwIU6ZMGeM4EkefGjRowCP3PgPpcsO3PGEc8H5Dly5dzBsFTZs2dceljj76aCMd8sQ4adeunXXr1s35dezYMZfxQnpyIiACIiAC6UFARkR6tKNqIQIikIEEVqxYYc8991yhO4418UL1d999l6+8fv\u002F9d8PAyMAmUpUzk4BqLQIZQUBGREY0syopAiKQjgR4IbpPnz6bW9ZmAAAQAElEQVRW2I5dCHYb2H1INK\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\u002F++MM2bdpkDz30kHXt2tU6depk\u002Ffv3d36x\u002FF1C+iMCIiACIrDVBGREbDVCJSACIiACRUdg5syZ1rdvXzvzzDPtl19+sTvvvNOuueYaGz58uCsUyvSMGTNs1KhRTunG8++\u002F\u002F7YlS5bY0qVLnT\u002FPCcczPn\u002F++WcbM2aMrVmzxoX566+\u002FeJTLEW7lypUunffee899EmD27NkuzdWrV3PrHPExCKZPn25cE2\u002FdunW2atUq95zyLFu2zCn\u002FzsP9Mdt9993tkksuceUm\u002FJAhQ+zFF1+0V1991TAmPvjgA\u002Fvpp5+MZ4MGDbJhw4bZ\u002FPnzbUZ2fWP5\u002F5O0PkRABERABLaSgIyIrQSo6CIgAiJQlAQeeOABO\u002Fnkk61Zs2YWBIHVrVvXBg8ebK1bt3YK+\u002Fnnn2+33XabLViwwI466igbMWKELVq0yPbff38744wzjF0MVvaffvpp27Bhg1100UV25ZVXGsZJz5497eCDD7aJEyfaOeecYz\u002F88ENOVTESevXqZQ8++KDVrFnTrrvuOrvlllucAZGVlWXkOzPbwGG3gF0D4s6bN89OPfVUZ+T8+eefdv311zvjAwOAPG688Ub78MMPc\u002FIIX2BkFCtWzHbccUfnjYExa9YsZzg1atTI1b1EiRJWr149mzt3bkx\u002FF1l\u002FREAECo+AUs4YAjIiMqapVVEREIF0I8AKPAbBrrvumqtq5cuXNxT5KVOm2Nq1a+3xxx+3k046yX2isKPAo\u002FhzDAil\u002FpFHHrHRo0fbpEmTbPHixfbKK684ZZ+jQRUqVLCSJUu6uI0bN86VD8r75Zdfbk2aNLELL7zQGQSk17x5czv++OPts88+szfffNN69Ohhxx13nDNI2CVB2a9YsaLzu\u002FXWW93OQZs2bZwRcuihh+bKI9ZNVlaWYVhEPq9UqVJC\u002FpHxdS8CIiACIhAfARkR8XFKlVAqpwiIQAYRKFOmjFuZx1CIVm0MgoEDB7p3JXbZZRd3BAgDguNDrOoXL17cRatRo4YzFBYuXGjlypWz7bbbzvlzXa1aNXcd7Q\u002FGQBAE7lFWtlKPwREEm++rVq3qjiGtX7\u002FeqlSp4sLwh50EjByu99lnH\u002Fvtt9\u002Fcrghp4RevW758uWEwRIbHsEjEPzK+7kVABERABOIjICMiPk4KJQIiIAKFSCD\u002FSR9zzDHuPQiODZEK7xycffbZdt999znj4fDDD7evv\u002F7aOPrz1ltvWceOHa1UqVIE\u002FY\u002FjKBDhOHbEQ95hYDeD6\u002Fw6FHreT\u002FDxeW+D9zG4pzzsUvAug38\u002FAv9ojnQ2btzodjt4TjkxjBo0aGA\u002F\u002Fvij8Y4GjuNZ7LLE8ieunAiIgAiIwNYTkBGx9QyVggiIgAgUGQGO\u002F\u002FC+QosWLQylumHDhsbxJo4X8X4E7y0ccMAB1rlzZ\u002FfyNdexVv1r165t5557rrVq1cratm3rjhexE4FhQh6812AJ\u002FuMYE8YI713wbsTYsWPdDsKMGTPcewsce2rfvr17WfqGG26I+U4Euy5dunRx73\u002F06dPHhg4dah06dDDqy7Nu3bq5b6Zip6NOnTox\u002FRMsvoKLQN4E9FQEMpiAjIgMbnxVXQREIPUJBEHgXphmtZ\u002FVeRT2\u002F\u002F3vf+54ErXrnG088G1LKN1ffvml8R7DTjvtZGPGjDE+CcPn888\u002FbxwzIjxHjHhHgvcZPvnkE2vZsuV\u002F3okgLC9s8+nT4P0GrnG8F8GOCO9TYBzwjUpPPvmkewH79ttvNxT9a6+91jBojj76aGfg8GI2RhHxveMZL3pzv++++9rIkSPtueeec+XhvYogCNz7GJT19ddfd99UFQSBe9EaQyrSn3TkREAEREAEtp5AKhsRW197pSACIiACIiACIiACIiACIpAwARkRCSNTBBEQga0joNgiIAIiIAIiIAKpTkBGRKq3oMovAiIgAiIgAtuCgPIQAREQgRABGREhGLoUAREQAREQAREQAREQgXQiUFh1kRFRWGSVrgiIgAiIgAiIgAiIgAikKQEZEWnasKpWshBQOUQgNQjwOw24ZCotP4rHN0vxWdTl4mtuV69evVXFWL58ua1bt26r0oiMTHq4SH\u002Fdi4AIiEBhE8iXEVEQg2lhVywy\u002FVQsc2QddF+4BFAQkJPCzUWpZzoBfhCtIOXsnXfeMX5\u002FAcdXpvJja\u002Flh\u002FOijjxouP3ELKw4\u002FSnfNNdfY\u002FPnzCyuLmOkOHz7cPv7445zn3377rb344os594leDBo0yP3uBnVKNG5e4QcPHuy+rjevMJHPrr\u002F+ervqqquMr+TFffrppy7IhAkT7MgjjzT\u002Fmx7+BwwT9XeJ6Y8IiEDaE8iXEbG1g2lRUE3FMhcFp2TM88MPP7T999\u002Ff+OXdSy65xFiZLIxyoiAgJ5FpY1zce++9xqd\u002F9vLLL9t3333nfhiLsh177LHGd+EvWLDAhYsM7+OFP1ld5Tvs+R78I444wvr16+fihsMUxjXf0c938S9atMhQZq+44gqnNPBLxiik5BnLf+bMmcaPh5188snux8vyq7CSR6a6ESNGGD+wtrW\u002FBO35IbP169c3foOha9eudv755xvKH7sK4RVq\u002FGhX4uHP70TwS8\u002FIIX44rvHjGWHwCzsMoBkzZhhysnDhQvcIv6VLlzrZ5cfoNmzY4OQKBZy0SIfnhCPC7NmzbdSoUa6MfmXehyFt\u002F4yw\u002FHBc\u002F\u002F79c37Pgjzfe+8945Pn1IdrjAwcdcZRV\u002FL29SBvykB44uF83lxHOtJ44403bMCAAbl2DvjFbMqI0k2ZiUeahP\u002F111+NPPDDUPj8889zfl2bsPxS92GHHWbUifLwq+DffPNNrvSJ651Pl\u002FEOltzTPhMnTjQc14SlP7Zp08YxpxyEHzNmTMx0iYO76KKLDGMCd9BBB7nwQ4YMcYYSv+mBMfHBBx8k7E\u002FameAmT57sxsLTTjstp8\u002FRrg899JDRDzt16mTILn7IIz\u002FWyI8k0veJy3xywQUXuHkDQw7Hb71EYzdu3Dhr1qyZm29IL1oe0eJFC\u002Fv777+7H2VEZnD8+CS\u002F9xItfqr6bety076Mu8gCv7Pz7rvv2po1a5xcnHTSSW68g7V36AyfffbZti5moeQXtxHBIMiAx8CHYIZLw4A5adIkYwDz\u002FitXrrQVK1Y4eEwa+BOOCYBP7nGkRZoA9fHxIz7hCM8kQVgczwhPWSgT4fxgynPuGWyZQHDhZzyXSz0Ca9eudZMdHfO6666zBx54wCkgtDUy5pUx2n3q1KnGj21xzXNqyyfhUE5QAJAh\u002FHHIWKTs4h92hEfh4NP7k+b69evNl23YsGHGAHLPPfc4v8jwPp7\u002FJK2HH37YUEqGZ694opQxsJx33nkuPuGQb8pGfbwck2+suhCefkH\u002F+PPPP51SRzo4jBt+gAylH+WhZs2aRppjx461vfbay1AaWNGEEQNiLP+XXnrJ7r77bqdooHzw416kL7dlArQ57cwPpG2\u002F\u002FfaGPNP+W44Zf4hdd93VypUr5yYwdhVQAn1s+g4GBzJyyCGHOGP8hRdesO7du+eM3f369XMGAvEwjOkfPj7GwdVXX23sdmCAEg8jGGXohBNOMBRRZBlDk\u002FQZu6kvxmmvXr2cPJI+ShRyePHFFxs\u002FSEdeuJ133tmeeeYZo3wHH3ywMX6TDwoZn8RltwUliE\u002Fu6Q9ffPGFodTT\u002F5BH6g0H8iZd8l+8eLE98sgjRnmpD2mceeaZ9v777xtGNH5hxwJBixYtbI899jCUf\u002F9s4MCBRp+kLVEIqQdMMcrJj3D8qB99u3Llyu4H8R5\u002F\u002FHFnTNCPUR5h+sorr7iywBTlkjpQJxQP0sD5dImDnFBefoyPMJSJHRrGOeqII\u002FxRRx1l33\u002F\u002FvRUvXtx8+VjcYCGGNL0jPQyNc88911BIacNly5ZZsWLFnJFDuN1339348cJE\u002FYmb7g5etOFTTz1lzz77rLVq1crQYTACGIfZdWJOwLCdMWOGvfbaa9azZ0\u002FjRxLvuusu4zkyxFiA\u002FDGW4ho2bBgVHemzO8R8EyuPaBGjhaXPUB7aH4f8Ib\u002FR4ssvPgKM5fQ9ZIHFB2SBfspYyY9pMpbAGsc4QdjGjRvHl3iSh4rLiGBS6N27tzMKxo8fbzfffLNb9aATMDAzSJYqVcr9EikDKHVGYcFVq1bNrZAxkPGLqCgvTGakQ3wGfOJUqlTJxX\u002F77bfdZEN+WPGEx0pm9Y7wDz74oD399NNukMRy9xMMeeIYWE899VRjkmASOuOMM5zCyTO5wiZQ+OmXLl3aKUnkdPnllxtK9\u002FLly10bMwmzEooSjQwgC4RDDpE\u002FZBGlCZnFH6X5pptuMmQXOWQVDv\u002F8OlYYSQvlPJwGgwllmzZtWo43Ewsy2q1bNwuCwPkfeOCBhnwz6MzMXvFnlQplAKWKemJkx6oL4ekzGBj0LdJlQCNhFB0mLnihqOHnHcqIn7jKly9vO+ywg1N4ovmzGMAkttNOO7notWvXtuXZ7FGEnIf+xCTA2IW8YWTiaFvaFKUtZqQEHqBAopiwU4ccVqlSJWbsJ554wo3hyOQdd9xhGAYYxERAsb\u002F00kuNMZf2\u002Ffrrr\u002FF2DvmdO3euG3\u002FpX0yWKCMoxcgsijNpoTyhMLHjRVr0Q2QEQwAjlfGe+I899pih7LvEs\u002F90LwaWVwAAEABJREFU6dLFHfchDqt3rL5ne7v\u002FGAHEZbeFZyhwTMwVKlQwjJ3q1atbVlaWU9SIEK4H8g2fDh06OOUNGeZ4TrNmzeyYY44x2oM4YcfKb5s2bZxyyMTvnzHfsPKPkYMR5flQJtoT5RyDAOWBunFkiPGIcQuDCWWNOY0dC8qFH+MRn9StbNmyPiv3SboYXZSFFWMMfvLu0aOHlSxZ0uiTLuA\u002Ff6KVD8ODfP8J4j4YJ5hzGff23Xdfu++++wwZdQ\u002F\u002F+QNPDIh\u002FbnM+EvXPiZhGF2XKlHELW\u002FQ1qrXddtvx4QzORo0auTGdPlGvXj2jz9AfGN8JxBzBM67pF\u002FRb+iILORiF+OflGJuj5REtzpbCsmBEv0auosWXX3wE6Cd+zKVf1qhRw5iTo8VmUaBWrVqGARntear5FYunwAMGDHAKPoNX586dneKG8GPloggxYDZp0sTuvPNOGzNmjFPgAXrjjTca\u002Fqx8shLKSgr3Z599tgtHfBQsLGE6BeEZgLHkGYCZaAl\u002F5ZVXGv6ER2nBYscfY6ROnTq5qkDnZNKirAz2TEwjR47MFUY3qUcAGWiTPalzpAkZpAMygCNzDM6sMDKx0ua0PTKALFBTZPGyyy5zsoiSxaBOB0dJQYFAllgNYjIlfKKOVVAmAtJC8WIlOJwGigEKAjLt\u002FVEiUOiDYLMB4f2pF4MQK\u002F6UicGdOrVt29b1gWh1wbiI1UfpXyhzKDgoWj6fWJ8YEQyIkc+j+TORonjQXyPD6\u002F5fAjDCgEBZZIcI+dxzzz0NxfLfUFt3hbLC6ihKLAqhl\u002F3IVDEWUByQI54FQWD77bef7ZBtPHKP0cpnEATGESkUbu5x9BvK7BUm5BzZRvFBMfL+GMj0A+LgyItwyBUyQzz8CY9hzzWOMgfB5v7ADgBjPf44rsNxSQOlmjgYJxhDLCqRJuGj1QOjgfKzW8miFMYHYSMdcxpHk8iD3QQWo2BGOPomn7ho17DAiKe\u002FoRiy0o8f5SSOdyxuYRgxP7Gw4f0jP8N5oJiE7xk\u002FYBqOE34evg6H4RqDj7E0CAJDFpELxgqeeQdzDA1\u002F7z8T9ffx0ukT+WI3kTohGx999JHbVeM+7OBHGxGWOIwFzBXs2hGOnYq9997bHXtCRjhS6w1Y5jsc94SN5Xwe9AHC49gZxLiPjOPDen\u002F0KuYY32+8vz4TIwBD2pUxmPEF3SJaCrT\u002F6NGjjTaK9jwV\u002FeIyIjAYUNh8BZkUEDoGHRSTINg88ONHZ2HQZIWNTkMcBv+qVas665x7rtlSIz7bsH379nUvBqIosrJEGDpUEGxOl3RIj\u002FCR+YUnIeKxmhouK6s+dHKeyaUuAY7QYKAiL2wHMkAiE8gGtWISRC65xiEDyALX4XBBEBiyhYwiq8gsYYIgMFYHuI50QRA42WUAiHzGPduSKNIYABjE+G3JoVShRMQKh8J2U\u002FYuCYoIjlVYFJpodSGNWH2UfDAiWPVlVYqweTmMGyaayDDR\u002FKlzEARG\u002F44Mr\u002FvNBJCZsAHByjeGLMrs5hAF8xdZZ8UapR\u002FFgFRRMjFwKQP+KNso+6yAoxgTBn+Os0SuaPMs0mFUoEDS93jGrh9HTZEx7r3DqKePsiNH3rwbwBjMDhb5eTlkYYkdAR8vr0\u002FGedIiDuE4GsQqOkYZu2ys2Ddo0IBHMR19nfePMPY9h2iBKRPjB+8dsAtIPI43RQsb6QcLDCAWN1g4uP\u002F++w3e5BcOy3sLGDHsftJ32SkJPy\u002FMa9qFI6HIA\u002FnAELaMLxihvn05yrTLLrsY40Ei\u002FqSZKQ55ZnzluB56TWS9MSDghz+MUTS5bt++vdFnOZ2BAhoEgTsO+Ntvv+XsfjHf4TjKRJxYzufBwhnhcewQIsORcXxY\u002FJE7+iaLGtzL5Z8ACxq9e\u002Fc2DDnGCsZA9IzIFFlgwS9y8Ru\u002FVHVxGREoW37gp6JMQBgBrE5idaGQ4c\u002Fgw2DDdif3W3LEZxWYyYABl2NSTHzR4JMW4SPz455n3lGGcFmZENKpwXw9M\u002FUThZVJHaUkzICBmp0q74cMIAv+PvKTyZ4B1YdBhlEaCIdyjOMax4ok+XoFhrAMBn61lbzZBUERI1\u002FiRDrKSzzvj8LDDgJbyd6PMKxcMrkjs+zY0S9wrBpSDh828jNWHyUc\u002FQaDhPPfvg744yiH58aEiGPyieaPkQV7Vs+IS1ooHrH6K2Ey3aEk+h2IwjIgPGPahmM8KMnIEuduUfRZ6eQlTxRvwmLoomTw4iyTH+3HuMuzvFzdunXt9NNPN+K0bt3avQOEAu8XfnxcjtSQJsoRCgpjMAoT4ZBDjJ022buKLB4hmz5eXp\u002FEZUebtNmJ5CgRyhWyyy4cu3YovBzVyisddvRgwgvOlPGTTz7J9U4Eih6GF+9XcCQQh3JA3+FZXmnzjIUEdhnYdUehgDXjBOMNz71j\u002FoQluycciQqCwC2ksVDmwxTUJ0c5w+9EsPDCeEIZKQOf8GTeZmeEL03o06ePceyMI2CMfYn4F1S5kz0dFlY4vsdRJd5no7yMm+hHyAqOo6QsZGK4cTwbIxw5DoLAvYfEF3Aw5hKX+QDWXOflYuURLU5eYek7zF0Y6NHiyi9+AhxRoh9jUDI+oVfQ7pEpYOC1bdvWLUpGPkvV+7iMCAZ7zqAysDCgMhmhtDCpMBgzALFayoDJNZNZPEB8fF4YYsDlvDdbzgzu0eL78OSBgsXqNEoMyhl5MzmgaL311ltugqMxWU3B6o+W3tb5Kfa2JMD2OzLGiiMrPshCOH+O\u002FCCXyBLheDGYATIcJnyNUuIne8JzdM6HR+mLNAY4w81kzKSL\u002FKEEIXs+TY4OkA4KP\u002FLISiNpMmFg6LLyF1YQCM\u002FOG5MIkxBlQaZRAqmf73O8x0A6GC0YFj6\u002FyE8fnj5KWqxo0Ud9OJQbDJTq1at7L\u002FfJC7CstsINh2JG2Fj+rLhRbngwYKLUuYT0JyoBXvpnpbcwDQjaA0cBeE+Aozq0IY6xkAmO4xYo85y9Z8cOf4558gy5CILASANHOjiuWbnn2ju+RQzZZrue8ZbxGgMBhZO0CYfCxDl8XvBFIedoD0YKYzNHBonPZMq7Eyjx5IFjVZb4OO7Jn90LwvKJQYKskhcvN5M3hgrKHO8dMNbTh4iHIx0c16THNW633XYzysE1aWJ0cY0LgsC9DxIeX1jooj7EIX3C4UgTR73D\u002FpSL3SdWhjmegtJAeMIQlmuOs2DIcTSXd5f22Wcf9+5g2NggLHEIjyMvHNc4nhEGPxzX+PEMhx+Oske+E8HxYfjzIjtlpczEoY7IBS8A864jMpQff+Kks0NJxAhnzmGXl7Gf3Td2nTAEMD45UsSCDOM2soCB+9VXXxlj9f\u002F93\u002F+5HXHanTGUeYX5hXF1S9xi5REtXqywGDgYxtKNolFL3I\u002FTCOxAMP+io9CfwvoBKSIz6BU84z5dXFxGBAMJAwoDC6s+vLvgBytWNBjUUZ745goPiBUWBn5AMcnwoh6f3OPPc66JzxYfnQxDhcGNcHmFJz86JIM\u002FHZgVKMpHQ9KBUcQYmAmHooPCFjnAkrdcahBgImTAQ8aQEQbsIAjcd5wjS9SCNmYQ5uU0wvG+DG3PM2TNhwvLFrLKBEp4L098IwlHhhh8iesdShBpM+kiV8gtzygbjmvkD5nEGKEv0F94UZrdOdKjHxHOO1ZhWZ2iTnxZAOmj4PCcsMg0kw0GFC+bUsdYdfHhyZO0UE58HyW9sIMBChtMSJMyk3e4XrH8WVWFGfGJA5dw2ilxvQ0LyQpuv379rDCOMG3DaiSUFUecqDffWMK7R8gxxkcQBAmlUxiBOY\u002FctGlTi5zgCyMvpZm+BDAOODaIwc78gfMyfuGFF7pv3uKbwjAYgiBw32iHwU44HItD6Crt2rUzjDbmlS2Np94YDoLAouURjXYQRA8bBIExp2AgR4snv8QIMF+ibzD\u002F0u4cVSQF5ljmSuZcZIYw8S6yEz8VXFxGRCpURGUUgYIgwFY\u002FK0OxdsPykweDB18zmZ+4ipPaBDAsOepQ0O9AJDMVDE0MY1ZdeckbRcob2kVZbnZIWHBi56Uoy6G8809AMUVABJKLQNoZERw1ycrKSi7KKk3KEGCVACWoIAvM8SR2HQoyTaUlAslMgBU4dsN4aZsjVkFQ9LsQLBDwwqN2IZJZclQ2ERCBVCIQpxGROlXi6+pQBFOnxCqpCIiACIiACIiACIiACKQWgbQzIlILv0orAoVMQMmLgAiIgAiIgAiIQCEQkBFRCFCVpAiIgAiIgAhsDQHFFQEREIFkJyAjItlbSOUTAREQAREQAREQARFIBQIZVUYZERnV3KqsCIiACIiACIiACIiACGw9ARkRW89QKSQLAZVDBDKQwIoVKwxXkFUnPVxBpckP7i1btqygklM6IiACIiACSUBARkQSNIKKIAIiIAL5JfDTTz8Zv5Yajo\u002FC\u002FsYbbxg\u002F5PnSSy\u002FZjz\u002F+GH68xetoaW4xUh4B5syZY59\u002F\u002Frnxa+7RgslPBERABEQg9QjIiEi9NlOJRUAERCCHAF9r3bx585x7LqZOnWqNGjWybt26Gb+KO3369FwK\u002FOrVq23jxo0EtXXr1jnHDT\u002FIxrPINJcsWWI\u002F\u002F\u002FyzrV27lmA5Lpo\u002FacyaNctwXBO4Tp061rZtW+OXXU3\u002FREAE0oWA6pHhBGREZLgAqPoiIAKpTWDChAmGC9eiZcuW1qRJE0OJX7BggfHbOWEF\u002FpNPPrEZM2a45++\u002F\u002F76NHTvWRWcHYvLkyS490iT+e++9Z19++aVhXIwYMcKmTJmSEy\u002FSH6PizTfftNmzZzvHNbsi8+bNs48\u002F\u002FtjloT8iIAIiIALpQUBGRKq2o8otAiIgAnkQQHF\u002F\u002FfXXbdq0ada4ceNcIWvVqmXz58+3lStXWvHixW39+vXueuHChVazZs2csBggGzZssMMOO8z23ntvO+igg+zXX381jiexg3HooYc6\u002FyOOOMK23357Ywekfv361qpVK+d22WUXl39OgroQAREQARFIGwIyItKmKVURERCBVCCwrcpYo0YN69mzpztGNGnSpFzHmapVq+ZexsbQ4LpChQrOMMBgqFKlSk4R2X3AkOC9iueff94++OADdwwK\u002FxIlSlipUqVcWAwIDJNVq1bZt99+a4TFYVS4APojAiIgAiKQdgRkRKRdk6pCIiACmU7gww8\u002FNI4mwaFYsWLu+JF\u002FBwK\u002FSpUqGUYA70rsvPPOttNOOxnX5cuXt3LlyhHEuR122MEqV65sXbt2tVNPPdXYecA4wY+XpDEaCDhz5kzDUKlatarx\u002FgNhcXvttZfhRxg5EUhxAiq+CIhABAEZERFAdCsCIiACqU6AF635xiaOM7377rvWoEEDK126dE61OMKEIcCRpKysLGdE8JWu+OUEyr7gfrfddrOhQ4fakCFDbNy4cYbRgWFQu3ZtGz58uA0ePNjGjx9vdevWtaZNm7odj1dffdX4dih2OjBQspPSfxEQAREQgTQjkBpGRJpBV3VEQAREoKAI8J4CLpweO7clEZ4AAAH4SURBVA3du3e3Hj16WK9evdw3NYWfc807DoQpU6aMe5+Bo08YDDwjPRzXfMsTL2nzfsPxxx9v1atXx9uaNWvmjksdd9xxRjrkiXHSsWNHO\u002FHEE53fkUcemct4cRH1RwREQAREIC0IyIhIi2ZUJUQgOQmoVIVL4I8\u002F\u002FrD+\u002FfsXuuNYEy9U881N+clv8eLF7gXuwqWh1EVABERABLYlARkR25K28hIBERCBAiRQsWJF69u3b6E7diHYbWD3IdH8OnXqZLyw3aJFiwKsuZIqZAJKXgREQAS2SEBGxBYRKYAIiIAIiEB+CfAOxf777++OTOU3DcUTAREQARGIh8C2DSMjYtvyVm4iIAIiIAIiIAIiIAIikPIEZESkfBOqAslCQOUQAREQAREQAREQgUwhICMiU1pa9RQBERABEYhGQH4iIAIiIAL5ICAjIh\u002FQFEUEREAEREAEREAERKAoCSjvoiYgI6KoW0D5i4AIiIAIiIAIiIAIiECKEZARkWINlizFVTlEQAREQAREQAREQAQyl4CMiMxte9VcBEQg8wioxiIgAiIgAiJQIARkRBQIRiUiAiIgAiIgAiIgAoVFQOmKQPIRkBGRfG2iEomACIiACIiACIiACIhAUhMotmjJcpPLm4H4iI9kQDIgGZAMSAYkA5IByYBk4F8Z+H8AAAD\u002F\u002F3ybE1sAAAAGSURBVAMAoOCXpyRZiF0AAAAASUVORK5CYII=",[54,1903,1904],{},"Przeglądaj listę portali dopasowaną do wybranych ustawień i wybierz oferty, które chcesz wykorzystać w nowej kampanii.",[16,1906,1907,1908,1911],{},"Nowa ",[224,1909,1910],{},"Baza Ofert"," to więcej niż aktualizacja – to zupełnie nowy sposób pracy, który pozwala Ci działać szybciej, skuteczniej i bardziej precyzyjnie.",[16,1913,1914],{},"Dzięki personalizacji, inteligentnemu dopasowaniu tematycznemu, elastycznym filtrom i zapisywaniu wyszukiwań możesz budować kampanie z większą kontrolą i mniejszym nakładem czasu.",[16,1916,1917,1918,1921],{},"Zachęcamy Cię do ",[224,1919,1920],{},"przetestowania nowych funkcji w swoim panelu Linkhouse"," i sprawdzenia, jak usprawnią Twoją codzienną pracę.",[16,1923,1924,1925,1928],{},"Twoje opinie są dla nas bardzo cenne – ",[224,1926,1927],{},"podziel się z nami swoimi wrażeniami i sugestiami",", abyśmy mogli dalej rozwijać Bazę Ofert zgodnie z Twoimi potrzebami.",{"title":34,"searchDepth":190,"depth":190,"links":1930},[1931,1935,1939],{"id":1359,"depth":190,"text":1340,"children":1932},[1933,1934],{"id":1388,"depth":359,"text":522},{"id":1496,"depth":359,"text":1381},{"id":1539,"depth":190,"text":1346,"children":1936},[1937,1938],{"id":1617,"depth":359,"text":1620},{"id":1654,"depth":359,"text":1657},{"id":1709,"depth":190,"text":1352,"children":1940},[1941],{"id":1820,"depth":359,"text":1823},"2025-10-08","Uruchomiliśmy nową wersję Bazy Ofert, zaprojektowaną tak, aby maksymalnie ułatwić i przyspieszyć Twoją pracę. Wprowadziliśmy szereg zmian, które pomogą Ci szybciej znajdować wartościowe portale, lepie","\u002Fblog\u002Fimages\u002Fnowa-baza-ofert.jpg",{},"\u002Fblog\u002Fnowa-baza-ofert","9 min czytania",{"title":1324,"description":1943},"blog\u002Fnowa-baza-ofert","MrmYTUoa3nVwsKRK7wTeNgHpXhTqQX7kkYAp77K-7Z0",{"id":1952,"title":1953,"author":7,"body":1954,"category":852,"coverStyle":197,"date":2116,"description":2117,"excerpt":197,"extension":200,"image":2118,"meta":2119,"navigation":203,"path":2120,"readTime":1068,"seo":2121,"seoDescription":197,"stem":2122,"__hash__":2123},"blog\u002Fblog\u002Fceny-specjalne-jak-ustawic-promocyjne-ceny-swoich-ofert-w-linkhouse.md","Ceny specjalne – jak ustawić promocyjne ceny swoich ofert w Linkhouse",{"type":9,"value":1955,"toc":2109},[1956,1959,1962,1966,1978,1986,1989,2021,2029,2033,2040,2048,2051,2059,2062,2066,2076,2084,2091,2095,2102],[16,1957,1958],{},"Promocje to funkcja, która pozwala Wydawcom samodzielnie ustawiać obniżone ceny za publikacje artykułów sponsorowanych oraz linków w istniejących artykułach na swoich portalach – w dowolnie wybranym okresie. Dzięki temu można łatwo wyróżnić swoje oferty i zachęcić Reklamodawców do zakupu.",[16,1960,1961],{},"Czas trwania promocji zależy wyłącznie od Wydawcy – można ustawić ją zarówno na jeden dzień, jak i na kilka tygodni. Im dłużej oferta będzie dostępna w obniżonej cenie, tym większa szansa, że zostanie zauważona przez Reklamodawców.",[12,1963,1965],{"id":1964},"jak-ustawić-promocje-na-swoje-portale-w-linkhouse","Jak ustawić promocje na swoje portale w Linkhouse?",[16,1967,1968,1969,1971,1972,1974,1975,1977],{},"Aby oferta była wyróżniona dla Reklamodawców po zastosowaniu filtra Promocje w Bazie Ofert, musi zostać ustawiona z rabatem wynoszącym co najmniej 10%.",[269,1970],{},"\nPromocję dodasz w menu ",[224,1973,920],{},", klikając przycisk ",[224,1976,927],{},". W tym miejscu możesz tworzyć promocje obejmujące wiele stron jednocześnie.",[16,1979,1980],{},[182,1981,1984],{"href":1982,"rel":1983},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpromocje.png",[349],[32,1985],{"alt":34,"src":1982},[16,1987,1988],{},"Informacje potrzebne do dodania promocji:",[51,1990,1991,1997,2003,2009,2015],{},[54,1992,1993,1996],{},[224,1994,1995],{},"Nazwa promocji"," – widoczna tylko dla Wydawcy, ułatwia zarządzanie promocjami.",[54,1998,1999,2002],{},[224,2000,2001],{},"Wysokość promocji"," – wpisz, ile % zniżki chcesz udzielić (minimum 10%).",[54,2004,2005,2008],{},[224,2006,2007],{},"Data rozpoczęcia i zakończenia"," – promocje obowiązują zawsze od północy do 23:59. Można oczywiście ustawić promocję obowiązującą tylko przez 1 dzień.",[54,2010,2011,2014],{},[224,2012,2013],{},"Portale"," – wybierz, których stron ma dotyczyć promocja.",[54,2016,2017,2020],{},[224,2018,2019],{},"Typy ofert"," – zdecyduj, czy promocja obejmuje wszystkie oferty danego typu (np. artykuły sponsorowane) na wybranych stronach, czy tylko część z nich. Jeżeli masz 3 różne oferty na artykuł sponsorowany i promocja powinna dotyczyć tylko jednej z nich – skorzystaj z ustawiania promocji dla pojedynczych stron (instrukcja poniżej).",[16,2022,2023],{},[182,2024,2027],{"href":2025,"rel":2026},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpromocje2.png",[349],[32,2028],{"alt":34,"src":2025},[220,2030,2032],{"id":2031},"promocja-dla-jednej-strony","Promocja dla jednej strony",[16,2034,2035,2036,2039],{},"Promocję można też ustawić dla pojedynczej strony. W tym celu w zakładce ",[224,2037,2038],{},"Moje Strony"," należy wejść w Pokaż wszystkie w kolumnie Oferty i kliknąć w ikonę Ceny promocyjne przy ofercie, którą chcemy objąć promocją:",[16,2041,2042],{},[182,2043,2046],{"href":2044,"rel":2045},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpromocja-oferta.png",[349],[32,2047],{"alt":34,"src":2044},[16,2049,2050],{},"Formularz tworzenia oferty jest w tym przypadku krótszy niż przy dodawaniu promocji dla wielu stron.",[16,2052,2053],{},[182,2054,2057],{"href":2055,"rel":2056},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpromocja-formularz.png",[349],[32,2058],{"alt":34,"src":2055},[16,2060,2061],{},"Niezależnie od tego w jaki sposób zostały dodane promocje, można je znaleźć (i edytować lub usunąć) po kliknięciu w przycisk Ustaw promocje w zakładce Moje Strony.",[12,2063,2065],{"id":2064},"jak-promocje-widzą-reklamodawcy","Jak promocje widzą Reklamodawcy?",[16,2067,2068,2069,2072,2073,2075],{},"W Bazie Ofert dostępny jest filtr ",[224,2070,2071],{},"Promocje",", który pozwala szybko znaleźć strony oferujące obniżone ceny.",[269,2074],{},"\nNawet w standardowym widoku portale posiadające co najmniej jedną promocyjną ofertę są odpowiednio oznaczone.",[16,2077,2078],{},[182,2079,2082],{"href":2080,"rel":2081},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fbaza-ofert-promocje.jpg",[349],[32,2083],{"alt":34,"src":2080},[16,2085,2086,2087,2090],{},"Reklamodawcy widzą porównanie ",[224,2088,2089],{},"starej ceny z nową",", co zwiększa atrakcyjność oferty.",[12,2092,2094],{"id":2093},"realizacja-zamówień-w-promocji","Realizacja zamówień w promocji",[16,2096,2097,2098,2101],{},"Reklamodawcy mogą kupować artykuły i linki w obniżonych cenach ",[224,2099,2100],{},"tylko w czasie trwania promocji"," (ustalonego przez Wydawcę). Realizacja zamówienia następuje jednak dopiero w momencie, gdy Reklamodawca uzupełni wytyczne – co może zdarzyć się nawet po kilku tygodniach czy miesiącach od zakończenia promocji. Sam proces realizacji nie różni się niczym od obsługi standardowego zlecenia.",[16,2103,2104,2105],{},"Masz pytania lub pomysły dotyczące promocji? Skontaktuj się z nami: ",[224,2106,2107,284],{},[182,2108,1040],{"href":1037},{"title":34,"searchDepth":190,"depth":190,"links":2110},[2111,2114,2115],{"id":1964,"depth":190,"text":1965,"children":2112},[2113],{"id":2031,"depth":359,"text":2032},{"id":2064,"depth":190,"text":2065},{"id":2093,"depth":190,"text":2094},"2025-09-18","Promocje to funkcja, która pozwala Wydawcom samodzielnie ustawiać obniżone ceny za publikacje artykułów sponsorowanych oraz linków w istniejących artykułach na swoich portalach – w dowolnie wybranym o","\u002Fblog\u002Fimages\u002Fceny-specjalne-jak-ustawic-promocyjne-ceny-swoich-ofert-w-linkhouse.jpg",{},"\u002Fblog\u002Fceny-specjalne-jak-ustawic-promocyjne-ceny-swoich-ofert-w-linkhouse",{"title":1953,"description":2117},"blog\u002Fceny-specjalne-jak-ustawic-promocyjne-ceny-swoich-ofert-w-linkhouse","0ZCh5REgIVoR4l6TevjLz-Di0It7cIsGg7W8xwgeuIg",{"id":2125,"title":2126,"author":7,"body":2127,"category":852,"coverStyle":197,"date":2495,"description":2496,"excerpt":197,"extension":200,"image":2497,"meta":2498,"navigation":203,"path":2499,"readTime":858,"seo":2500,"seoDescription":197,"stem":2501,"__hash__":2502},"blog\u002Fblog\u002Frealizacja-zlecen-w-linkhouse.md","Realizacja zleceń w Linkhouse",{"type":9,"value":2128,"toc":2488},[2129,2132,2136,2149,2155,2163,2166,2170,2183,2186,2194,2207,2215,2218,2226,2233,2243,2251,2254,2269,2273,2276,2283,2291,2299,2305,2313,2325,2329,2332,2339,2342,2350,2357,2364,2374,2386,2390,2393,2399,2406,2409,2417,2424,2431,2441,2448,2455,2462,2472,2479],[16,2130,2131],{},"Ten poradnik został przygotowany, aby pomóc Wydawcom krok po kroku prawidłowo realizować zlecenia otrzymywane za pośrednictwem platformy Linkhouse. Znajdziesz tu jasne instrukcje dotyczące całego procesu — od momentu otrzymania zamówienia, przez weryfikację i akceptację treści, aż po publikację i potwierdzenie wykonania w panelu.",[12,2133,2135],{"id":2134},"powiadomienia-i-dostęp-do-zleceń","Powiadomienia i dostęp do zleceń",[16,2137,2138,2139,2142,2143],{},"Zlecenia są widoczne bezpośrednio w ",[224,2140,2141],{},"Dashboardzie Wydawcy",", dzięki czemu od razu po zalogowaniu widzisz nowe zamówienia. Dodatkowo, kiedy reklamodawca składa zamówienie na Twojej stronie, otrzymasz powiadomienie e-mail.",[182,2144,2147],{"href":2145,"rel":2146},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fdashboard.png",[349],[32,2148],{"alt":34,"src":2145},[16,2150,2151,2152,284],{},"Jednocześnie zlecenie pojawi się automatycznie w Twoim panelu — w zakładce ",[224,2153,2154],{},"Wydawca → Zlecenia",[16,2156,2157],{},[182,2158,2161],{"href":2159,"rel":2160},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fzlecenia.png",[349],[32,2162],{"alt":34,"src":2159},[16,2164,2165],{},"W tym widoku możesz sprawdzić status każdego zlecenia, pobrać wytyczne i przejść do szczegółowych informacji. Znajdziesz tu również historię wcześniejszych realizacji.",[12,2167,2169],{"id":2168},"artykuły-sponsorowane","Artykuły sponsorowane",[16,2171,2172,2173,2176,2177],{},"Po wejściu w ",[224,2174,2175],{},"Szczegóły zlecenia"," możesz zapoznać się z kompletem wytycznych.",[182,2178,2181],{"href":2179,"rel":2180},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fszczegolyzlecenia.png",[349],[32,2182],{"alt":34,"src":2179},[16,2184,2185],{},"W zależności od ustaleń oferty:",[51,2187,2188,2191],{},[54,2189,2190],{},"pobierzesz gotowy artykuł wraz z grafiką,",[54,2192,2193],{},"lub pobierzesz wytyczne, jeśli to Ty odpowiadasz za przygotowanie tekstu.",[16,2195,2196,2197,2200,2202,2203,2206],{},"Materiały znajdziesz na dole widoku zlecenia w sekcjach ",[224,2198,2199],{},"Zdjęcie do pobrania",[269,2201],{},"\noraz ",[224,2204,2205],{},"Artykuł do pobrania",". Możesz także skopiować treść w formacie HTML, co ułatwia dodanie jej do swojego serwisu.",[16,2208,2209],{},[182,2210,2213],{"href":2211,"rel":2212},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fdopobrania.png",[349],[32,2214],{"alt":34,"src":2211},[16,2216,2217],{},"Jako Wydawca masz pełną kontrolę nad tym, co publikujesz. Jeżeli tekst wymaga poprawek, możesz je zasugerować, przekazując reklamodawcy jasne uwagi. W przypadku gdy treść w ogóle nie spełnia Twoich wymagań, masz możliwość całkowitego odrzucenia publikacji.",[16,2219,2220],{},[182,2221,2224],{"href":2222,"rel":2223},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpoprawki.png",[349],[32,2225],{"alt":34,"src":2222},[16,2227,2228,2229,2232],{},"Po publikacji artykułu dodaj w panelu link do opublikowanego materiału i kliknij ",[224,2230,2231],{},"Prześlij link do akceptacji",". Pamiętaj, aby adres był poprawny — właściwe linkowanie ma ogromny wpływ na indeksację.",[16,2234,2235,2236],{},"Jeśli Twoja oferta obejmuje podlinkowanie wewnętrzne, musisz również wskazać miejsca, w których artykuł został podlinkowany. Brak wymaganej liczby linków uniemożliwi zakończenie zlecenia. ",[182,2237,2240,284],{"href":2238,"rel":2239},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fdodatkowe-podlinkowanie-informacje-dla-wydawcow\u002F",[349],[224,2241,2242],{},"Więcej o dodatkowym podlinkowaniu znajdziesz tutaj",[16,2244,2245],{},[182,2246,2249],{"href":2247,"rel":2248},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Flinki-do-publikacji.png",[349],[32,2250],{"alt":34,"src":2247},[16,2252,2253],{},"Zlecenie zostanie uznane za zrealizowane dopiero po dodaniu linku publikacji w panelu.",[16,2255,2256,2257,2260,2261,2264,2265,2268],{},"Jeśli wszystko zostało wykonane prawidłowo, zlecenie otrzyma status ",[224,2258,2259],{},"Opublikowane"," i będzie oczekiwać na weryfikację reklamodawcy. Jeżeli w ciągu ",[224,2262,2263],{},"3 dni roboczych"," nie zgłosi on poprawek, status automatycznie zmieni się na ",[224,2266,2267],{},"Zakończone",", a płatność za to zlecenie zostanie dodana do Twojego salda w panelu.",[12,2270,2272],{"id":2271},"linki-w-istniejących-artykułach","Linki w istniejących artykułach",[16,2274,2275],{},"Aby rozpocząć realizację zlecenia dotyczącego linków w treściach już opublikowanych, wejdź w szczegóły zamówienia. Znajdziesz tam wszystkie niezbędne wytyczne dotyczące miejsca i sposobu dodania linku.",[16,2277,2278],{},[182,2279,2281],{"href":2179,"rel":2280},[349],[32,2282],{"alt":34,"src":2179},[16,2284,2285,2286,2288],{},"Sprawdź dokładnie, w którym artykule i pod jakimi słowami kluczowymi ma znaleźć się link klienta.",[269,2287],{},[949,2289,2290],{},"Uwaga: dokładny adres linku do wstawienia znajdziesz w edytorze tekstu w szczegółach zlecenia.",[16,2292,2293],{},[182,2294,2297],{"href":2295,"rel":2296},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Flinkwistneijacychbtresciach.png",[349],[32,2298],{"alt":34,"src":2295},[16,2300,2301,2302,284],{},"Po umieszczeniu linku we wskazanym miejscu kliknij ",[224,2303,2304],{},"Potwierdź",[16,2306,2307],{},[182,2308,2311],{"href":2309,"rel":2310},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpotwierdz-publikacje.png",[349],[32,2312],{"alt":34,"src":2309},[16,2314,2315,2316,2318,2319,2321,2322,2324],{},"Jeśli zlecenie zostanie wykonane poprawnie, jego status zmieni się na ",[224,2317,2259],{}," i będzie oczekiwać na weryfikację reklamodawcy. Podobnie jak w przypadku artykułów sponsorowanych, jeżeli w ciągu ",[224,2320,2263],{}," reklamodawca nie zgłosi uwag, status zmieni się automatycznie na ",[224,2323,2267],{},", a środki zasilą Twoje saldo w panelu.",[12,2326,2328],{"id":2327},"linki-reklamowe","Linki reklamowe",[16,2330,2331],{},"W przypadku zleceń na linki reklamowe pierwszym krokiem jest przejście do szczegółów zamówienia. ",[16,2333,2334],{},[182,2335,2337],{"href":2179,"rel":2336},[349],[32,2338],{"alt":34,"src":2179},[16,2340,2341],{},"Znajdziesz tam wszystkie informacje potrzebne do realizacji — m.in. dokładne miejsce wyświetlenia linku, anchor, typ linku oraz docelowy adres URL.",[16,2343,2344],{},[182,2345,2348],{"href":2346,"rel":2347},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Flinki-reklamowe.png",[349],[32,2349],{"alt":34,"src":2346},[16,2351,2352,2353,2356],{},"Jeśli jakikolwiek element zlecenia lub wytycznych budzi wątpliwości, możesz skorzystać z opcji ",[224,2354,2355],{},"Poproś o poprawki",", wskazując, co powinno zostać zmienione. Gdy treść jest całkowicie nie do zaakceptowania, masz prawo odrzucić publikację.",[16,2358,2359],{},[182,2360,2362],{"href":2222,"rel":2361},[349],[32,2363],{"alt":34,"src":2222},[16,2365,2366,2367,284,2369],{},"Po prawidłowym dodaniu linku potwierdź jego umieszczenie w panelu, klikając ",[224,2368,2304],{},[182,2370,2372],{"href":2309,"rel":2371},[349],[32,2373],{"alt":34,"src":2309},[16,2375,2376,2377,2379,2380,2382,2383,2385],{},"Podobnie jak w pozostałych przypadkach, zlecenie otrzyma status ",[224,2378,2259],{}," i będzie czekało na akceptację reklamodawcy. Jeśli w ciągu ",[224,2381,2263],{}," nie zgłosi on uwag, status zmieni się na ",[224,2384,2267],{},", a wynagrodzenie automatycznie zasili Twoje saldo w Linkhouse.",[12,2387,2389],{"id":2388},"wzmianki-prasowe","Wzmianki prasowe",[16,2391,2392],{},"Proces realizacji wzmianek prasowych wygląda bardzo podobnie do publikacji artykułów sponsorowanych, z małymi różnicami. Wzmianka może być krótsza (np. 500 zzs), nie zawsze zawiera link wychodzący, a jej głównym celem jest naturalne umieszczenie marki w treści.",[16,2394,2395,2396,284],{},"Po otrzymaniu zamówienia wejdź w ",[224,2397,2398],{},"szczegóły zlecenia",[16,2400,2401],{},[182,2402,2404],{"href":2179,"rel":2403},[349],[32,2405],{"alt":34,"src":2179},[16,2407,2408],{},"W tym widoku znajdziesz wszystkie niezbędne informacje — m.in. tytuł i treść artykułu, typ linków (jeśli zostały dodane), zdjęcia.",[16,2410,2411],{},[182,2412,2415],{"href":2413,"rel":2414},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fwzmianki-prasowe.png",[349],[32,2416],{"alt":34,"src":2413},[16,2418,2419,2420,2423],{},"Pliki możesz pobrać bezpośrednio z panelu — zarówno artykuł, jak i zdjęcia. Dodatkowo masz możliwość skopiowania treści w formacie ",[224,2421,2422],{},"HTML",", co ułatwia publikację na stronie.",[16,2425,2426],{},[182,2427,2429],{"href":2211,"rel":2428},[349],[32,2430],{"alt":34,"src":2211},[16,2432,2433,2434,2437,2438,284],{},"Jako Wydawca masz pełną kontrolę nad treścią, którą publikujesz. Jeżeli artykuł wymaga drobnych zmian, możesz ",[224,2435,2436],{},"zgłosić poprawki",", przekazując jasne wskazówki, co należy poprawić. Jeśli treść w ogóle nie spełnia Twoich oczekiwań lub nie akceptujesz danej tematyki, masz prawo ",[224,2439,2440],{},"odrzucić publikację",[16,2442,2443],{},[182,2444,2446],{"href":2222,"rel":2445},[349],[32,2447],{"alt":34,"src":2222},[16,2449,2450,2451,2454],{},"Po opublikowaniu wzmianki w serwisie należy dodać w panelu ",[224,2452,2453],{},"link do publikacji",". Jeśli oferta obejmowała dodatkowe podlinkowanie wewnętrzne, pamiętaj o wskazaniu również tych miejsc.",[16,2456,2457],{},[182,2458,2460],{"href":2247,"rel":2459},[349],[32,2461],{"alt":34,"src":2247},[16,2463,2464,2465,2468,2469,2471],{},"Kiedy wszystkie dane zostaną uzupełnione, kliknij ",[224,2466,2467],{},"Potwierdź publikację",". Od tego momentu zlecenie otrzyma status ",[949,2470,2259],{}," i będzie oczekiwało na akceptację reklamodawcy.",[16,2473,2474],{},[182,2475,2477],{"href":2309,"rel":2476},[349],[32,2478],{"alt":34,"src":2309},[16,2480,2481,2482,2484,2485,2487],{},"Podobnie jak w przypadku innych rodzajów zleceń, jeśli w ciągu ",[224,2483,2263],{}," reklamodawca nie zgłosi żadnych uwag, status zmieni się automatycznie na ",[949,2486,2267],{},", a wynagrodzenie zasili Twoje saldo w panelu Linkhouse.",{"title":34,"searchDepth":190,"depth":190,"links":2489},[2490,2491,2492,2493,2494],{"id":2134,"depth":190,"text":2135},{"id":2168,"depth":190,"text":2169},{"id":2271,"depth":190,"text":2272},{"id":2327,"depth":190,"text":2328},{"id":2388,"depth":190,"text":2389},"2025-09-17","Ten poradnik został przygotowany, aby pomóc Wydawcom krok po kroku prawidłowo realizować zlecenia otrzymywane za pośrednictwem platformy Linkhouse. Znajdziesz tu jasne instrukcje dotyczące całego proc","\u002Fblog\u002Fimages\u002Frealizacja-zlecen-w-linkhouse.jpg",{},"\u002Fblog\u002Frealizacja-zlecen-w-linkhouse",{"title":2126,"description":2496},"blog\u002Frealizacja-zlecen-w-linkhouse","Wo-ZI39vROx0zbSBna1mozk03BODUD7-R0ZrbjEwzp4",{"id":2504,"title":2505,"author":7,"body":2506,"category":852,"coverStyle":197,"date":2495,"description":2941,"excerpt":197,"extension":200,"image":2942,"meta":2943,"navigation":203,"path":2944,"readTime":205,"seo":2945,"seoDescription":197,"stem":2946,"__hash__":2947},"blog\u002Fblog\u002Fwyplata-srodkow-w-linkhouse-instrukcja-dla-wydawcow.md","Wypłata środków w Linkhouse – instrukcja dla Wydawców",{"type":9,"value":2507,"toc":2932},[2508,2511,2515,2521,2524,2532,2538,2546,2550,2554,2557,2566,2574,2577,2584,2592,2595,2603,2606,2614,2621,2629,2632,2640,2647,2658,2672,2675,2682,2686,2689,2695,2698,2706,2709,2714,2720,2728,2733,2742,2745,2754,2757,2766,2769,2778,2781,2790,2830,2833,2847,2850,2859,2863,2872,2880,2883,2887,2895,2905,2913,2921,2924],[16,2509,2510],{},"Jako Wydawca w Linkhouse otrzymujesz bezpieczne i terminowe wypłaty za każde zrealizowane zlecenie. Poniżej znajdziesz szczegółowe informacje o działaniu salda, metodach wypłat oraz czasie ich realizacji.",[12,2512,2514],{"id":2513},"saldo","Saldo",[16,2516,2517,2518,2520],{},"Po prawidłowym zakończeniu zlecenia środki trafiają automatycznie na Twoje saldo w panelu w ciągu maksymalnie ",[224,2519,2263],{}," od jego finalizacji.",[16,2522,2523],{},"Kwotę dostępną do wypłaty zobaczysz w głównym widoku panelu, w prawym górnym rogu ekranu. Wartość widoczna w nawiasach ( ) oznacza środki, które możesz bezpośrednio wypłacić z poziomu panelu.",[16,2525,2526],{},[182,2527,2530],{"href":2528,"rel":2529},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FStan-konta.png",[349],[32,2531],{"alt":34,"src":2528},[16,2533,2534,2535,284],{},"Kwotę sprawdzisz również w zakładce ",[224,2536,2537],{},"Finanse → Portfel",[16,2539,2540],{},[182,2541,2544],{"href":2542,"rel":2543},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fstan-salda.png",[349],[32,2545],{"alt":34,"src":2542},[12,2547,2549],{"id":2548},"jak-wypłacić-środki","Jak wypłacić środki?",[220,2551,2553],{"id":2552},"instrukcja-dla-wydawców-niekorzystających-z-ksef","Instrukcja dla Wydawców niekorzystających z KSeF",[16,2555,2556],{},"Każdorazowo, gdy chcesz otrzymać środki, musisz złożyć wniosek o wypłatę w panelu. To od Ciebie zależy, jak często będziesz je realizować – po każdym zleceniu, raz w tygodniu czy raz w miesiącu.",[16,2558,2559,2560,2562,2563],{},"Aby zlecić wypłatę, przejdź do zakładki ",[224,2561,2537],{},", kliknij przycisk ",[224,2564,2565],{},"Wypłać środki.",[16,2567,2568],{},[182,2569,2572],{"href":2570,"rel":2571},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fwyplac.png",[349],[32,2573],{"alt":34,"src":2570},[16,2575,2576],{},"W pierwszej kolejności konieczne będzie oświadczenie, że faktury będą wystawiane poza KSeFem.",[16,2578,2579,2580,2583],{},"Następnie wybierz ",[224,2581,2582],{},"Wypłać"," przy kwocie na saldzie.",[16,2585,2586],{},[182,2587,2590],{"href":2588,"rel":2589},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fwyplac-saldo.png",[349],[32,2591],{"alt":34,"src":2588},[16,2593,2594],{},"W pierwszym kroku wybierasz kwotę do wypłaty (minimalna wartość to 50 w walucie konta).",[16,2596,2597],{},[182,2598,2601],{"href":2599,"rel":2600},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fkwota.png",[349],[32,2602],{"alt":34,"src":2599},[16,2604,2605],{},"Następnie wskazujesz konto bankowe, na które mają trafić pieniądze. W tym miejscu możesz też dodać nowe konto i zapisać je do przyszłych wypłat.",[16,2607,2608],{},[182,2609,2612],{"href":2610,"rel":2611},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fkonto.png",[349],[32,2613],{"alt":34,"src":2610},[16,2615,2616,2617,2620],{},"Jeśli korzystasz z ",[224,2618,2619],{},"konta prywatnego",", po wybraniu kwoty i konta zobaczysz formularz z Twoimi danymi osobowymi. Dane te są automatycznie uzupełniane na podstawie ustawień Twojego konta, ale możesz je edytować w razie potrzeby.",[16,2622,2623],{},[182,2624,2627],{"href":2625,"rel":2626},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fdane.png",[349],[32,2628],{"alt":34,"src":2625},[16,2630,2631],{},"Na tej podstawie system wygeneruje rachunek – możesz go pobrać i zostanie on automatycznie dołączony do Twojego wniosku o wypłatę.",[16,2633,2634],{},[182,2635,2638],{"href":2636,"rel":2637},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Frachunek.png",[349],[32,2639],{"alt":34,"src":2636},[16,2641,2642,2643,2646],{},"Jeżeli posiadasz ",[224,2644,2645],{},"konto firmowe",", zamiast uzupełniania danych osobowych musisz wgrać własną fakturę.",[16,2648,2649,2655,2657],{},[182,2650,2653],{"href":2651,"rel":2652},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F3cJA7xl.png",[349],[32,2654],{"alt":34,"src":2651},[269,2656],{},"\nDokument powinien zawierać pełne dane Twojej firmy oraz dane naszej spółki:",[16,2659,2660,2663,2665,2666,2668,2669,2671],{},[224,2661,2662],{},"Grupa KBR Chlewiński i Kozłowski S.K.A.",[269,2664],{},"\nul. Warszawska 40\u002F2A",[269,2667],{},"\n40-008 Katowice",[269,2670],{},"\nNIP: 6342871729",[16,2673,2674],{},"Upewnij się, że kwota na fakturze jest dokładnie taka sama, jak ta wskazana w zleceniu wypłaty. Brak zgodności w tytule lub kwocie spowoduje odrzucenie dokumentu i opóźni realizację przelewu.",[16,2676,2677,2678,2681],{},"Po wykonaniu tych kroków wystarczy zatwierdzić operację – od tego momentu Twoja wypłata zostanie przekazana do weryfikacji i zrealizowana w terminie ",[224,2679,2680],{},"do 7 dni roboczych",".v",[220,2683,2685],{"id":2684},"instrukcja-dla-wydawców-rozliczających-się-przez-ksef","Instrukcja dla Wydawców rozliczających się przez KSeF",[16,2687,2688],{},"Jeśli posiadasz konto firmowe i Twoim krajem rozliczenia jest Polska, Twoje wypłaty są realizowane z wykorzystaniem Krajowego Systemu e-Faktur (KSeF).",[687,2690,2692],{"id":2691},"jak-zrealizować-wypłatę-krok-po-kroku",[224,2693,2694],{},"Jak zrealizować wypłatę krok po kroku?",[16,2696,2697],{},"Aby otrzymać środki, musisz spełnić dwa warunki jednocześnie:",[51,2699,2700,2703],{},[54,2701,2702],{},"Wystawić fakturę w systemie KSeF.",[54,2704,2705],{},"Zlecić wypłatę w panelu Linkhouse.",[16,2707,2708],{},"Wypłata nie zostanie zrealizowana, jeśli wykonasz tylko jedną z tych czynności.",[16,2710,2711],{},[224,2712,2713],{},"Proces zlecenia wypłaty w panelu:",[16,2715,917,2716,2562,2718],{},[224,2717,2537],{},[224,2719,2565],{},[16,2721,2722],{},[182,2723,2726],{"href":2724,"rel":2725},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fwyplac.webp",[349],[32,2727],{"alt":34,"src":2724},[16,2729,2730,2731,2583],{},"Ponownie wybierz ",[224,2732,2582],{},[16,2734,2735],{},[182,2736,2739],{"href":2737,"rel":2738},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fwyplac-saldo.webp",[349],[32,2740],{"alt":34,"src":2741},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fwyplac-saldo-300x57.webp",[16,2743,2744],{},"Następnie wybierz kwotę do wypłaty. Pamiętaj, że kwota wpisana w panelu musi być identyczna z kwotą na fakturze wystawionej w KSeF (minimalna wartość  wypłaty to 50 w walucie konta).",[16,2746,2747],{},[182,2748,2751],{"href":2749,"rel":2750},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fkwota.webp",[349],[32,2752],{"alt":34,"src":2753},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fkwota-300x208.webp",[16,2755,2756],{},"W kolejnym kroku wybierz konto do wypłaty. Jeśli w panelu podasz inny numer konta niż na fakturze w KSeF, środki zostaną wypłacone na numer wskazany na fakturze.",[16,2758,2759],{},[182,2760,2763],{"href":2761,"rel":2762},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fkonto.webp",[349],[32,2764],{"alt":34,"src":2765},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002Fkonto-300x207.webp",[16,2767,2768],{},"Kolejnym krokiem jest sprawdzenie lub uzupełnienie danych konta. Najważniejsze jest poprawne podanie numeru NIP – na tej podstawie weryfikujemy i przypisujemy do zlecenia wypłaty faktury wystawione przez KSeF.",[16,2770,2771],{},[182,2772,2775],{"href":2773,"rel":2774},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-08.54.19.png",[349],[32,2776],{"alt":34,"src":2777},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-08.54.19-300x253.png",[16,2779,2780],{},"Po przejściu dalej następuje weryfikacja faktur w KSeF-ie powiązanych z Twoim numerem NIP.",[16,2782,2783],{},[182,2784,2787],{"href":2785,"rel":2786},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-08.58.37.png",[349],[32,2788],{"alt":34,"src":2789},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-08.58.37-300x133.png",[51,2791,2792,2807,2824],{},[54,2793,2794,2797,2798,2800],{},[224,2795,2796],{},"Jeśli faktura jest już w KSeF,"," system ją odnajdzie, wyświetli komunikat o dopasowaniu, a po kliknięciu „Dalej” zlecenie trafi do realizacji.",[269,2799],{},[182,2801,2804],{"href":2802,"rel":2803},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.00.29.png",[349],[32,2805],{"alt":34,"src":2806},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.00.29-300x169.png",[54,2808,2809,2812,2813,2816,2817],{},[224,2810,2811],{},"Jeśli dedykowanej faktury jeszcze nie ma w KSeF,"," możesz zaznaczyć checkbox z oświadczeniem, że faktura zostanie wystawiona niezwłocznie. System będzie przez ",[224,2814,2815],{},"3 dni"," sprawdzał, czy faktura o pasującej kwocie pojawiła się w KSeF. Jeśli po 3 dniach faktury nie będzie – zlecenie zostanie odrzucone.",[182,2818,2821],{"href":2819,"rel":2820},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.03.53.png",[349],[32,2822],{"alt":34,"src":2823},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.03.53-300x70.png",[54,2825,2826,2829],{},[224,2827,2828],{},"Jeśli kwoty się nie zgadzają",", musisz skorygować kwotę zlecenia w panelu lub wystawić fakturę korygującą w KSeF. Korekta zostanie automatycznie powiązana z fakturą, do której została wystawiona, oraz z zleceniem wypłaty.",[16,2831,2832],{},"Po zleceniu wypłaty, w tabeli w widoku głównym Portfela zobaczysz status swojego zlecenia wypłaty:",[51,2834,2835,2841],{},[54,2836,2837,2840],{},[224,2838,2839],{},"Przetwarzanie"," – faktura została poprawnie pobrana z KSeF i powiązana ze zleceniem. Środki są w drodze.",[54,2842,2843,2846],{},[224,2844,2845],{},"Oczekiwanie na fakturę"," – zlecenie zostało utworzone, ale system nie znalazł jeszcze pasującej faktury w KSeF. Pamiętaj, że masz 3 dni na jej wystawienie.",[16,2848,2849],{},"Przy każdym zleceniu z przypisaną fakturą znajduje się ikona, która pozwala podejrzeć dokument bezpośrednio w systemie KSeF.",[16,2851,2852],{},[182,2853,2856],{"href":2854,"rel":2855},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.09.59.png",[349],[32,2857],{"alt":34,"src":2858},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2026\u002F03\u002FZrzut-ekranu-2026-03-27-o-09.09.59-150x150.png",[12,2860,2862],{"id":2861},"co-zrobić-w-przypadku-odrzucenia-wypłaty","Co zrobić w przypadku odrzucenia wypłaty?",[16,2864,2865,2866,2868,2869,2871],{},"Jeśli Twoja wypłata zostanie odrzucona, otrzymasz o tym informację zarówno w wiadomości e-mail, jak i w panelu.",[269,2867],{},"\nW zakładce ",[224,2870,2537],{}," przy odrzuconym zleceniu pojawi się szczegółowy powód decyzji.",[16,2873,2874],{},[182,2875,2878],{"href":2876,"rel":2877},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fodrzucenie-wyplaty.png",[349],[32,2879],{"alt":34,"src":2876},[16,2881,2882],{},"Najczęściej przyczyną są błędy w dokumencie — nieprawidłowy tytuł, niezgodna kwota, brak wymaganych danych lub niepoprawnie wystawiona faktura\u002Frachunek. W takim przypadku środki automatycznie wrócą na saldo dostępne do wypłaty, a Ty możesz poprawić dokument i ponownie zlecić wypłatę. Pamiętaj, że dopiero ponowne, prawidłowe zgłoszenie umożliwi realizację przelewu.",[12,2884,2886],{"id":2885},"faq","FAQ",[16,2888,2889,2892,2894],{},[224,2890,2891],{},"Kiedy mogę spodziewać się realizacji wypłaty?",[269,2893],{},"\nZlecenia wypłat weryfikowane są w ciągu 7 dni roboczych od momentu ich zgłoszenia wraz z poprawnie wystawioną fakturą lub rachunkiem. Dokładamy starań, aby każda wypłata została zrealizowana jak najszybciej, jednak pamiętaj, że powodzenie procesu zależy od prawidłowości przesłanego dokumentu i zgodności danych.",[16,2896,2897,2900,2902,2903,284],{},[224,2898,2899],{},"Dlaczego moja wypłata została odrzucona?",[269,2901],{},"\nPowodem odrzucenia może być np. błąd w danych lub niepoprawnie wystawiony dokument. Powód odrzucenia przesyłany jest e-mailem, a dodatkowo jest widoczny w panelu w zakładkach Finanse → Portfel oraz Finanse → Wypłać środki. W notatce znajdziesz także wskazówki, co należy poprawić, aby wypłata została przyjęta. Zanim zgłosisz kolejne zlecenie, upewnij się, że wszystkie wymagane poprawki zostały wprowadzone. Jeśli powód odrzucenia jest dla Ciebie niejasny, możesz skontaktować się z naszym zespołem księgowym pod adresem ",[182,2904,185],{"href":184},[16,2906,2907,2910,2912],{},[224,2908,2909],{},"Nie korzystam z KSeF. Wystawiłem fakturę na błędną kwotę – co zrobić dalej?",[269,2911],{},"\nWystaw korektę na poprawną kwotę, a następnie zleć wypłatę w panelu, załączając fakturę wraz z korektą w jednym pliku.",[16,2914,2915,2918,2920],{},[224,2916,2917],{},"Nie korzystam z KSeF. Błędnie wpisałem kwotę wypłaty w panelu – jak ją skorygować?",[269,2919],{},"\nAby poprawić błędną kwotę, anuluj zlecenie wypłaty, a następnie utwórz je ponownie z poprawnymi danymi.",[16,2922,2923],{},"**Muszę wystawić korektę w KSeF do faktury z błędną kwotą – co zrobić dalej?**Wystaw korektę na poprawną kwotę, a następnie zleć wypłatę w panelu. Nasz system automatycznie połączy wypłatę z odpowiednią korektą w KSeF.",[16,2925,2926,2929,2931],{},[224,2927,2928],{},"System nie wykrywa faktury, mimo że została już wystawiona w KSeF – co zrobić?",[269,2930],{},"\nJeśli faktura została wystawiona przed momentem, jej powiązanie ze zleceniem wypłaty może chwilę potrwać. System próbuje dopasować fakturę przez maksymalnie 3 dni. W tym czasie zleć wypłatę, zaznaczając odpowiedni checkbox — system zajmie się resztą.",{"title":34,"searchDepth":190,"depth":190,"links":2933},[2934,2935,2939,2940],{"id":2513,"depth":190,"text":2514},{"id":2548,"depth":190,"text":2549,"children":2936},[2937,2938],{"id":2552,"depth":359,"text":2553},{"id":2684,"depth":359,"text":2685},{"id":2861,"depth":190,"text":2862},{"id":2885,"depth":190,"text":2886},"Jako Wydawca w Linkhouse otrzymujesz bezpieczne i terminowe wypłaty za każde zrealizowane zlecenie. Poniżej znajdziesz szczegółowe informacje o działaniu salda, metodach wypłat oraz czasie ich realiza","\u002Fblog\u002Fimages\u002Fwyplata-srodkow-w-linkhouse-instrukcja-dla-wydawcow.jpg",{},"\u002Fblog\u002Fwyplata-srodkow-w-linkhouse-instrukcja-dla-wydawcow",{"title":2505,"description":2941},"blog\u002Fwyplata-srodkow-w-linkhouse-instrukcja-dla-wydawcow","rqK74YRoRuDGnumpwA6LF5UnYWb1vmRGBqfm0Ao_mNA",{"id":2949,"title":2950,"author":7,"body":2951,"category":852,"coverStyle":197,"date":3876,"description":3877,"excerpt":197,"extension":200,"image":3878,"meta":3879,"navigation":203,"path":3880,"readTime":3881,"seo":3882,"seoDescription":197,"stem":3883,"__hash__":3884},"blog\u002Fblog\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse.md","Zarządzanie stronami i ofertami w Linkhouse",{"type":9,"value":2952,"toc":3858},[2953,2956,2960,2988,2992,2998,3015,3023,3032,3035,3038,3046,3049,3057,3064,3068,3076,3084,3087,3111,3119,3130,3132,3135,3162,3170,3173,3186,3194,3201,3231,3239,3246,3254,3261,3270,3277,3285,3292,3294,3297,3305,3308,3317,3320,3328,3335,3343,3354,3356,3359,3373,3381,3388,3396,3403,3411,3418,3426,3447,3455,3462,3469,3477,3483,3485,3490,3504,3510,3517,3525,3532,3538,3546,3560,3568,3588,3596,3603,3606,3614,3619,3622,3625,3628,3636,3640,3648,3653,3661,3665,3672,3681,3689,3696,3722,3725,3729,3732,3742,3750,3758,3766,3770,3773,3779,3787,3795,3807,3814,3822,3825,3829,3843,3851],[16,2954,2955],{},"Dowiedz się, jak łatwo dodać stronę i utworzyć oferty w Linkhouse. Dzięki temu Twoja witryna pojawi się w Bazie Ofert i stanie się widoczna dla Reklamodawców, którzy będą mogli składać zamówienia bezpośrednio na Twoje publikacje.",[12,2957,2959],{"id":2958},"moje-strony-główny-widok","Moje strony – główny widok",[16,2961,2962,2963,284,2966,2968,2974,2976,2977,2979,2980,2982],{},"Wszystkimi stronami zarządzasz w zakładce ",[224,2964,2965],{},"Wydawca → Moje strony",[269,2967],{},[182,2969,2972],{"href":2970,"rel":2971},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fkartamojestrony.png",[349],[32,2973],{"alt":34,"src":2970},[269,2975],{},"\nTo tutaj możesz dodawać nowe strony, przeglądać oferty przypisane do każdej z nich, edytować istniejące informacje oraz włączać lub wyłączać poszczególne oferty.",[269,2978],{},"\nW tym widoku zobaczysz także status swojej strony – czy jest już włączona, w trakcie moderacji, odrzucona albo oczekuje na potwierdzenie własności.",[269,2981],{},[182,2983,2986],{"href":2984,"rel":2985},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fprzyklad.png",[349],[32,2987],{"alt":34,"src":2984},[12,2989,2991],{"id":2990},"dodawanie-strony","Dodawanie strony",[16,2993,2994,2995,284],{},"Aby dodać nową stronę do bazy, przejdź do zakładki ",[224,2996,2997],{},"Wydawca → Dodaj nową stronę",[16,2999,3000,3006,3008,3009,1974,3012,284],{},[182,3001,3004],{"href":3002,"rel":3003},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FCiqv5Ac.png",[349],[32,3005],{"alt":34,"src":3002},[269,3007],{},"\nMożesz to zrobić także z poziomu zakładki ",[224,3010,3011],{},"Moje strony",[224,3013,3014],{},"Dodaj nową stronę",[16,3016,3017],{},[182,3018,3021],{"href":3019,"rel":3020},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fmojestrony3.png",[349],[32,3022],{"alt":34,"src":3019},[16,3024,3025,3026],{},"W formularzu podaj adres domeny, język strony oraz kategorię tematyczną.",[182,3027,3030],{"href":3028,"rel":3029},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FZwtXPMp.png",[349],[32,3031],{"alt":34,"src":3028},[16,3033,3034],{},"Na tym etapie możesz zakończyć dodawanie strony i przejść do tworzenia ofert albo uzupełnić dodatkowe informacje. Warto to zrobić, ponieważ zwiększa to atrakcyjność strony w oczach Reklamodawców.",[16,3036,3037],{},"W sekcji dodatkowych informacji możesz dodać linki do swoich profili w mediach społecznościowych. Jeśli planujesz oferować promocję artykułów w social mediach, podanie tych linków jest obowiązkowe – bez nich nie będziesz mógł włączyć tej opcji w ofercie.",[16,3039,3040],{},[182,3041,3044],{"href":3042,"rel":3043},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FSM-dodwanie-stron.png",[349],[32,3045],{"alt":34,"src":3042},[16,3047,3048],{},"Możesz także określić, czy Twoja strona akceptuje trudniejsze tematy, takie jak pożyczki, kryptowaluty, suplementy czy inne branże wymagające specjalnej akceptacji. Jeżeli natomiast są treści, których publikować nie chcesz, masz możliwość zaznaczenia tematów wykluczonych.",[16,3050,3051],{},[182,3052,3055],{"href":3053,"rel":3054},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Ftrudnatematyka.png",[349],[32,3056],{"alt":34,"src":3053},[16,3058,3059,3060,3063],{},"Po uzupełnieniu wszystkich danych kliknij ",[224,3061,3062],{},"Dodaj stronę do Bazy",". Każda nowa strona oraz oferty, które później dodasz, przechodzą moderację – zwykle trwa to do 24 godzin.",[12,3065,3067],{"id":3066},"dodawanie-ofert","Dodawanie ofert",[16,3069,3070,3071,3073,3074,284],{},"Sama strona nie będzie widoczna dla Reklamodawców, dopóki nie utworzysz dla niej co najmniej jednej oferty. Aby to zrobić, przejdź do ",[224,3072,2965],{},", wybierz interesującą Cię stronę i kliknij ",[224,3075,1307],{},[16,3077,3078],{},[182,3079,3082],{"href":3080,"rel":3081},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002FJIPuiXv.png",[349],[32,3083],{"alt":34,"src":3080},[16,3085,3086],{},"Do wyboru masz cztery główne kategorie:",[51,3088,3089,3094,3099,3105],{},[54,3090,3091,3093],{},[224,3092,975],{}," (artykuł Reklamodawcy opublikowany na Twojej stornie),",[54,3095,3096,3098],{},[224,3097,978],{}," (link Reklamodawcy dodany do już istniejącego artykułu na stronie),",[54,3100,3101,3104],{},[224,3102,3103],{},"linki reklamowe"," (tekstowe lub banery) oraz",[54,3106,3107,3110],{},[224,3108,3109],{},"wzmianki prasowe"," (krótkie treści, które mogą się duplikować oraz nie zawierać linków wychodzących).",[220,3112,3113],{"id":34},[182,3114,3117],{"href":3115,"rel":3116},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002F90YGKFs.png",[349],[32,3118],{"alt":34,"src":3115},[16,3120,3121,3122,3125,3126,3129],{},"Tworząc ofertę, pamiętaj o ustawieniu jej trwałości. Możesz zdecydować, czy linki będą aktywne przez minimum ",[224,3123,3124],{},"12 miesięcy",", czy ",[224,3127,3128],{},"bezterminowo"," – im dłuższy czas utrzymania, tym oferta staje się bardziej atrakcyjna dla Reklamodawców.",[220,3131,2169],{"id":2168},[16,3133,3134],{},"To najpopularniejszy rodzaj ofert w Linkhouse. Nic nie stoi na przeszkodzie, aby dodać ich kilka – różniących się warunkami i ceną, co pozwala dopasować się do potrzeb różnych Reklamodawców. Przy dodawaniu określasz m.in.",[51,3136,3137,3146,3151,3157],{},[54,3138,3139,3142,3143,921],{},[224,3140,3141],{},"maksymalną liczbę linków"," w treści oraz to, czy mają być ",[224,3144,3145],{},"follow",[54,3147,3148,921],{},[224,3149,3150],{},"dopuszczalne anchory",[54,3152,3153,3156],{},[224,3154,3155],{},"czas utrzymania artykułu"," na stronie",[54,3158,1260,3159,284],{},[224,3160,3161],{},"cenę oferty",[16,3163,3164],{},[182,3165,3168],{"href":3166,"rel":3167},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fszczegolyoferty.png",[349],[32,3169],{"alt":34,"src":3166},[16,3171,3172],{},"Możesz także zaznaczyć, czy publikujesz tylko artykuły dostarczone przez klienta, czy również własne teksty, które przygotujesz (o długości min. 2500 znaków).",[16,3174,3175,3176,3179,3180],{},"Ofertę możesz wzbogacić o ",[224,3177,3178],{},"dodatkową promocję"," – np. wyświetlanie artykułu na stronie głównej przez wybraną liczbę dni czy publikację w mediach społecznościowych. Dużym atutem jest także możliwość dodania linków wewnętrznych z innych artykułów redakcyjnych – to popularna opcja, która pozytywnie wpływa na widoczność i SEO. Reklamodawcy chętnie wybierają takie oferty, ponieważ zwiększają one ruch i moc publikacji. ",[224,3181,3182],{},[182,3183,3185],{"href":2238,"rel":3184},[349],"Więcej o dodatkowym podlinkowaniu znajdziesz tutaj.",[16,3187,3188],{},[182,3189,3192],{"href":3190,"rel":3191},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002F7HCuXbh.png",[349],[32,3193],{"alt":34,"src":3190},[16,3195,3196,3197,3200],{},"Następnie należy wskazać, gdzie link wewnętrzny do opublikowanego artykułu będzie dostępny przez cały okres publikacji, upewniając się, że ",[224,3198,3199],{},"nie zawiera parametru rel=”nofollow”",". Należy wybrać co najmniej jedną opcję, taką jak witryna kategorii lub podkategorii, archiwum lub inna.",[16,3202,3203,3209,3211,3212,3215,3216,1102,3219,3222,3223,3226,3227,3230],{},[182,3204,3207],{"href":3205,"rel":3206},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FOVWV3mn.png",[349],[32,3208],{"alt":34,"src":3205},[269,3210],{},"\nW formularzu znajdziesz również sekcje dotyczące ",[224,3213,3214],{},"wytycznych co do treści"," (minimalna długość tekstu, wymagania dotyczące grafik), ",[224,3217,3218],{},"zasad oznaczania artykułów",[224,3220,3221],{},"możliwości dodania materiałów multimedialnych"," czy ",[224,3224,3225],{},"zasad komentowania",". Możesz też zdecydować, ",[224,3228,3229],{},"czy data publikacji będzie widoczna"," w treści lub w adresie URL.",[16,3232,3233],{},[182,3234,3237],{"href":3235,"rel":3236},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FlE28dc3.png",[349],[32,3238],{"alt":34,"src":3235},[16,3240,3241,3242,3245],{},"Kolejnym ustawieniem jest ",[224,3243,3244],{},"gwarancja ruchu",". Wybierając ją, zobowiązujesz się do zapewnienia minimalnej wartości ruchu dla artykułu, którą określisz, i możesz zostać poproszony o dostarczenie dowodu w postaci zrzutu ekranu lub w inny sposób akceptowalny przez reklamodawcę. Wybierz tę opcję tylko wtedy, gdy masz pewność, że możesz spełnić ten wymóg.",[16,3247,3248],{},[182,3249,3252],{"href":3250,"rel":3251},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FbWzf9X1.png",[349],[32,3253],{"alt":34,"src":3250},[16,3255,3256,3257,3260],{},"Na końcu warto rozważyć ",[224,3258,3259],{},"udostępnienie statystyk"," – np. zgody na umieszczenie kodu śledzącego lub udostępnienie danych z Google Analytics. To element, który zwiększa atrakcyjność oferty w oczach wielu Reklamodawców.",[220,3262,3264],{"id":3263},"_1",[182,3265,3268],{"href":3266,"rel":3267},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FhNLSapI.png",[349],[32,3269],{"alt":34,"src":3266},[16,3271,3272,3273,3276],{},"Pamiętaj, ze masz możliwość ",[224,3274,3275],{},"skopiowania tej oferty"," do innych swoich stron!",[16,3278,3279],{},[182,3280,3283],{"href":3281,"rel":3282},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FTgIbCCa.png",[349],[32,3284],{"alt":34,"src":3281},[16,3286,3287,3288,3291],{},"Po uzupełnieniu wszystkich informacji kliknij ",[949,3289,3290],{},"Zapisz",", a Twoja oferta zostanie przypisana do Twojej domeny.",[220,3293,2272],{"id":2271},[16,3295,3296],{},"To drugi najczęściej wybierany typ oferty. W pierwszym kroku należy wskazać, czy linki mogą być dodawane do wszystkich artykułów w serwisie, tylko do określonej kategorii, czy do konkretnych wpisów wybranych przez Wydawcę.",[16,3298,3299],{},[182,3300,3303],{"href":3301,"rel":3302},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002FBpOWlaR.png",[349],[32,3304],{"alt":34,"src":3301},[16,3306,3307],{},"Następnie określ, czy dodawany link będzie miał parametr follow. Jeśli wybierzesz opcję „Tak” lub „Tak lub nie (zgodnie z życzeniem reklamodawcy)”, pamiętaj, że link nie może zawierać parametrów nofollow, ugc ani sponsored.",[220,3309,3311],{"id":3310},"_2",[182,3312,3315],{"href":3313,"rel":3314},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Flinkfollow.png",[349],[32,3316],{"alt":34,"src":3313},[16,3318,3319],{},"Kolejnym krokiem jest opisanie formy umieszczenia linku – może on zostać dodany w treści pod dowolnym słowem, w postaci krótkiej wzmianki, na końcu artykułu jako informacja o współpracy z klientem albo w formie banera wplecionego w tekst.",[16,3321,3322],{},[182,3323,3326],{"href":3324,"rel":3325},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fformalinku.png",[349],[32,3327],{"alt":34,"src":3324},[16,3329,3330,3331,3334],{},"Musisz także zdefiniować czas utrzymania linku. Jeśli ustawisz limit czasowy, wskaż liczbę miesięcy, przez które link będzie widoczny. Wybierając opcję ",[224,3332,3333],{},"bezterminową",", zobowiązujesz się do utrzymania linku tak długo, jak długo artykuł pozostaje dostępny na stronie (jednak nie krócej niż 12 miesięcy). Pamiętaj, że oferty z ograniczeniem czasowym są mniej atrakcyjne dla reklamodawców.",[16,3336,3337],{},[182,3338,3341],{"href":3339,"rel":3340},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fczaspublikacjilinka.png",[349],[32,3342],{"alt":34,"src":3339},[16,3344,3345,3346,284,3348],{},"Dodatkowo możesz uzupełnić opis swojej oferty – będzie on widoczny dla reklamodawców w Marketplace i pomoże im lepiej ocenić propozycję. Na końcu wpisz cenę netto za publikację, a następnie zapisz ofertę, klikając ",[224,3347,3290],{},[182,3349,3352],{"href":3350,"rel":3351},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fopislinkow.png",[349],[32,3353],{"alt":34,"src":3350},[220,3355,2328],{"id":2327},[16,3357,3358],{},"Jest to forma promocji, w której na Twojej stronie umieszczany jest baner lub link tekstowy. Reklamodawcy cenią je, ponieważ pozwalają na stałą widoczność marki lub oferty w wybranym miejscu serwisu. Przy dodawaniu tego typu oferty należy określić kilka istotnych szczegółów, które precyzują sposób wyświetlania linku.",[16,3360,3361,3362,3365,3366,3369,3370,1268],{},"Najpierw wybierz ",[224,3363,3364],{},"rodzaj linku"," – możesz zdecydować się na baner lub link tekstowy. W przypadku baneru konieczne jest podanie dopuszczalnych wymiarów (szerokość × wysokość w pikselach). Jeśli wybierasz link tekstowy, należy określić jego format – do wyboru są: brand lub URL, poprawne językowo anchory (np. ",[949,3367,3368],{},"„sprawdzony elektryk z Krakowa”",") lub dowolne anchory (np. ",[949,3371,3372],{},"„tani elektryk Kraków”",[16,3374,3375],{},[182,3376,3379],{"href":3377,"rel":3378},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Frodzajlinku.png",[349],[32,3380],{"alt":34,"src":3377},[16,3382,3383,3384,3387],{},"Następnie określ ",[224,3385,3386],{},"widoczność"," linku – czy ma być on wyświetlany sitewide (na wszystkich podstronach serwisu), ograniczony sitewide (np. wyłącznie w danej kategorii\u002Fsekcji) czy jedynie na konkretnej podstronie. W przypadku wyboru podstrony należy podać jej adres URL w obrębie tej samej domeny.",[16,3389,3390],{},[182,3391,3394],{"href":3392,"rel":3393},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fwidocznosc.png",[349],[32,3395],{"alt":34,"src":3392},[16,3397,3398,3399,3402],{},"W polu ",[224,3400,3401],{},"wyświetlanie"," decydujesz, czy link będzie widoczny cały czas, czy ma być emitowany rotacyjnie z innymi. Jeśli wybierzesz rotację, trzeba podać maksymalną liczbę linków\u002Fbanerów w rotacji.",[16,3404,3405],{},[182,3406,3409],{"href":3407,"rel":3408},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fwyswietlanie.png",[349],[32,3410],{"alt":34,"src":3407},[16,3412,3413,3414,3417],{},"Kolejny krok to wskazanie ",[224,3415,3416],{},"umiejscowienia linku"," – np. górne menu, boczne menu, stopka lub inne miejsce. Aby ułatwić reklamodawcom decyzję, dodaj zrzut ekranu z zaznaczeniem wybranej lokalizacji.",[16,3419,3420],{},[182,3421,3424],{"href":3422,"rel":3423},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fumiejscowienie.png",[349],[32,3425],{"alt":34,"src":3422},[16,3427,3428,3429,3432,3433,1102,3435,3438,3439,3442,3443,3446],{},"Musisz również określić ",[224,3430,3431],{},"parametr follow",", wybierając, czy link będzie follow, czy nofollow. Pamiętaj, że w przypadku opcji follow link nie może zawierać parametrów ",[949,3434,349],{},[949,3436,3437],{},"ugc"," ani ",[949,3440,3441],{},"sponsored",". Konieczne jest też podanie ",[224,3444,3445],{},"liczby dostępnych linków",", czyli ile banerów lub linków tekstowych o takich parametrach może być jednocześnie wyświetlanych na stronie (np. do trzech banerów w bocznym menu).",[16,3448,3449],{},[182,3450,3453],{"href":3451,"rel":3452},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Ffollowreklamowe.png",[349],[32,3454],{"alt":34,"src":3451},[16,3456,3457,3458,3461],{},"Na końcu należy wprowadzić szczegóły dotyczące ",[224,3459,3460],{},"wynagrodzenia"," – minimalną liczbę dni, na które reklamodawca musi wykupić link, oraz miesięczną cenę netto publikacji. Dobrym rozwiązaniem jest zachęcanie reklamodawców do dłuższej współpracy, oferując atrakcyjniejsze ceny przy zamówieniach na dłuższy okres (np. 6 lub 12 miesięcy). W takim przypadku możesz przygotować dodatkowe warianty cenowe, aby Twoja oferta była bardziej konkurencyjna.",[16,3463,3464,3465,3468],{},"Jeśli chcesz, możesz także ",[224,3466,3467],{},"skopiować tę samą ofertę"," do innych swoich stron.",[16,3470,3471],{},[182,3472,3475],{"href":3473,"rel":3474},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Flinkireklamowe.png",[349],[32,3476],{"alt":34,"src":3473},[16,3478,3479,3480,3482],{},"Po wypełnieniu wszystkich pól kliknij ",[224,3481,3290],{},", aby dodać ofertę.",[220,3484,2389],{"id":2388},[16,3486,3487,3489],{},[224,3488,2389],{}," to rodzaj oferty, w ramach której marka lub link reklamodawcy pojawia się w artykule na Twojej stronie. Są szczególnie cenione, ponieważ łączą widoczność z naturalnym umiejscowieniem treści. Wzmianka może mieć krótszą formę – już od 500 znaków ze spacjami, może być duplikatem treści, a reklamodawca nie zawsze musi dodawać w niej linki wychodzące. Tytuły publikacji są natomiast zawsze unikalne. Dodając tego typu ofertę, należy określić kilka szczegółów, które definiują wygląd publikacji oraz warunki jej realizacji.",[16,3491,3492,3493,3496,3497,1102,3499,3438,3501,3503],{},"Na początku ustal zasady dotyczące ",[224,3494,3495],{},"backlinków"," – zdecyduj, czy zgadzasz się na dodawanie linków follow (bez parametrów ",[949,3498,349],{},[949,3500,3437],{},[949,3502,3441],{},"), czy dopuszczasz użycie banerów lub materiałów wideo oraz jaka jest maksymalna liczba linków w artykule.",[16,3505,3383,3506,3509],{},[224,3507,3508],{},"linki wewnętrzne prowadzące do publikowanego artykułu"," – wskaż miejsca, w których będą one widoczne przez cały okres obowiązywania publikacji (np. kategoria, podkategoria, archiwum lub inne).",[16,3511,3512,3513,3516],{},"Możesz również dodać ",[224,3514,3515],{},"dodatkowe linki wewnętrzne z innych niesponsorowanych artykułów",", wskazując, ile treści tego typu będzie linkowało do artykułu klienta (do wyboru: brak, 3, 5, 7 lub 10).",[16,3518,3519],{},[182,3520,3523],{"href":3521,"rel":3522},"https:\u002F\u002Fi.imgur.com\u002FhNlWZCN.png",[349],[32,3524],{"alt":34,"src":3521},[16,3526,3527,3528,3531],{},"Kolejny krok to określenie ",[224,3529,3530],{},"akceptowanych anchorów"," (adresy URL lub nazwy marek, poprawne lub niepoprawne językowo słowa kluczowe). W sekcji wytycznych do artykułu należy także wskazać minimalną długość tekstu (w znakach ze spacjami, zalecane co najmniej 2500), minimalny rozmiar obrazów (krótszy bok w pikselach – zalecane co najmniej 600 px) oraz maksymalną liczbę grafik w treści.",[16,3533,3398,3534,3537],{},[224,3535,3536],{},"dodatkowych wymagań"," możesz poprosić reklamodawcę np. o podanie źródła zdjęć czy autora tekstu, a także zdecydować, czy dopuszczasz banery lub osadzone materiały wideo.",[16,3539,3540],{},[182,3541,3544],{"href":3542,"rel":3543},"https:\u002F\u002Fi.imgur.com\u002F4urioR0.png",[349],[32,3545],{"alt":34,"src":3542},[16,3547,3548,3549,3552,3553,3556,3557,3559],{},"Kolejna kwestia to wybór ",[224,3550,3551],{},"oznaczenia artykułu"," – możesz wybrać jedną z opcji: „artykuł gościnny”, oznaczenie przesłane przez reklamodawcę, brak oznaczenia lub inne. Musisz również określić zasady dotyczące ",[224,3554,3555],{},"komentarzy",": mogą być dozwolone, całkowicie wyłączone albo wyłączane na życzenie reklamodawcy. Następnie wskaż ",[224,3558,3155],{}," – minimum 12 miesięcy lub bezterminowo (co oznacza, że tekst pozostaje w serwisie tak długo, jak istnieje strona, jednak nie krócej niż 12 miesięcy).",[16,3561,3562],{},[182,3563,3566],{"href":3564,"rel":3565},"https:\u002F\u002Fi.imgur.com\u002FZH59tT6.png",[349],[32,3567],{"alt":34,"src":3564},[16,3569,3570,3571,3573,3574,3576,3577,3580,3581,3583,3584,3587],{},"Możesz także dodać ",[224,3572,3178],{},", określając liczbę dni, przez które artykuł będzie widoczny na stronie głównej, oraz czy obejmuje promocję w social mediach lub mailingu.",[269,3575],{},"\nW sekcji ",[224,3578,3579],{},"dodatkowy opis"," masz możliwość uzupełnienia informacji o ofercie, które będą widoczne dla reklamodawców w Marketplace.",[269,3582],{},"\nPamiętaj, aby zaznaczyć, czy ",[224,3585,3586],{},"data publikacji"," artykułu będzie widoczna (do wyboru: Tak, Nie lub Brak danych). Opcję „Nie” wybierz wyłącznie wtedy, gdy data faktycznie nie jest dostępna dla użytkowników.",[16,3589,3590],{},[182,3591,3594],{"href":3592,"rel":3593},"https:\u002F\u002Fi.imgur.com\u002FXi1MQL2.png",[349],[32,3595],{"alt":34,"src":3592},[16,3597,3598,3599,3602],{},"Na końcu skonfiguruj ",[224,3600,3601],{},"statystyki"," – możesz zezwolić na umieszczenie w artykule kodu śledzącego (HTML), co pozwoli reklamodawcy monitorować ruch na tej konkretnej podstronie. Wskaż także, czy udostępnisz statystyki np. z Google Analytics lub innego narzędzia analitycznego.",[16,3604,3605],{},"W polu dotyczącym wynagrodzenia podaj cenę netto i zdecyduj, czy akceptujesz artykuły dostarczone przez klienta, napisane przez Ciebie (minimum 2500 znaków), czy obie opcje.",[16,3607,3608],{},[182,3609,3612],{"href":3610,"rel":3611},"https:\u002F\u002Fi.imgur.com\u002FseLQRzL.png",[349],[32,3613],{"alt":34,"src":3610},[16,3615,3616,3617,3482],{},"Po uzupełnieniu wszystkich ustawień kliknij ",[224,3618,3290],{},[220,3620,1287],{"id":3621},"wzmianki-w-istniejących-artykułach",[16,3623,3624],{}," Krótkie wzmianki bez linków, dodawane do już opublikowanego artykułu redakcyjnego w Twoim serwisie. Nie zawierają one linków i mają na celu wspomnienie marki, produktu lub usługi w kontekście istniejącej treści. Tego typu wzmianka nie może być umieszczona w artykułach, które zawierają już inne wzmianki lub linki sponsorowane — ma zachować charakter organiczny i redakcyjny. ",[16,3626,3627],{},"W pierwszym kroku należy wskazać, czy linki mogą być dodawane do wszystkich artykułów w serwisie, tylko do określonej kategorii, czy do konkretnych wpisów wybranych.",[16,3629,3630],{},[182,3631,3634],{"href":3632,"rel":3633},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FZrzut-ekranu-2025-11-13-o-10.27.13.png",[349],[32,3635],{"alt":34,"src":3632},[16,3637,3330,3638,3334],{},[224,3639,3333],{},[16,3641,3642],{},[182,3643,3646],{"href":3644,"rel":3645},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002FWzmianki-prasowe-2.png",[349],[32,3647],{"alt":34,"src":3644},[16,3649,3650,3651,284],{},"Na końcu wpisz cenę netto za publikację, a następnie zapisz ofertę, klikając ",[224,3652,3290],{},[16,3654,3655],{},[182,3656,3659],{"href":3657,"rel":3658},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fwzmainki-prasowe-3-.png",[349],[32,3660],{"alt":34,"src":3657},[12,3662,3664],{"id":3663},"edycja-istniejących-ofert","Edycja istniejących ofert",[16,3666,3667,3668,3671],{},"Aby podejrzeć i edytować oferty przypisane do danej strony, kliknij ",[224,3669,3670],{},"Pokaż wszystkie"," na liście Twoich stron.",[16,3673,3674,3680],{},[182,3675,3678],{"href":3676,"rel":3677},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fpokaz-wszystkie-oferty.png",[349],[32,3679],{"alt":34,"src":3676},"W tym widoku możesz przeglądać, edytować oraz włączać i wyłączać oferty. Sprawdzisz tutaj także ich statusy oraz możesz nadać im własne nazwy widoczne wyłącznie dla Ciebie, co ułatwia zarządzanie ofertami.",[16,3682,3683],{},[182,3684,3687],{"href":3685,"rel":3686},"https:\u002F\u002Fi.imgur.com\u002FY59txry.png",[349],[32,3688],{"alt":34,"src":3685},[16,3690,3691,3692,3695],{},"W zakładce ",[224,3693,3694],{},"Akcje"," dostępne są następujące opcje:",[51,3697,3698,3704,3710,3716],{},[54,3699,3700,3703],{},[224,3701,3702],{},"ikona ołówka"," – edycja oferty,",[54,3705,3706,3709],{},[224,3707,3708],{},"ikona oka"," – aktywacja lub dezaktywacja oferty,",[54,3711,3712,3715],{},[224,3713,3714],{},"ikona etykiety"," – ustawienie oferty promocyjnej,",[54,3717,3718,3721],{},[224,3719,3720],{},"ikona kopiowania"," – możliwość skopiowania oferty na inne domeny.",[16,3723,3724],{},"Jeśli strona i oferta zostały dodane oraz pomyślnie przeszły moderację, stają się widoczne dla potencjalnych klientów w Marketplace.",[12,3726,3728],{"id":3727},"duplikowanie-ofert","Duplikowanie ofert",[16,3730,3731],{},"Jeżeli zarządzasz kilkoma stronami i publikujesz na nich powtarzalne oferty, możesz skorzystać z funkcji duplikowania. Dzięki temu nie musisz tworzyć każdej oferty od podstaw, co oszczędza czas i przyspiesza proces zarządzania.",[16,3733,3734,3735,3737,3738,3741],{},"Aby skopiować ofertę z innej strony, przejdź do widoku ",[224,3736,3011],{}," i wybierz opcję ",[224,3739,3740],{},"Dodaj kopię oferty",". Następnie wybierz stronę, z której chcesz przenieść ofertę, wyszukaj ją i dodaj do wybranego portalu.",[16,3743,3744],{},[182,3745,3748],{"href":3746,"rel":3747},"https:\u002F\u002Fi.imgur.com\u002FjCdRWkf.png",[349],[32,3749],{"alt":34,"src":3746},[16,3751,3752],{},[182,3753,3756],{"href":3754,"rel":3755},"https:\u002F\u002Fi.imgur.com\u002FV46ZJrw.png",[349],[32,3757],{"alt":34,"src":3754},[16,3759,3760],{},[182,3761,3764],{"href":3762,"rel":3763},"https:\u002F\u002Fi.imgur.com\u002FzUWJoqg.png",[349],[32,3765],{"alt":34,"src":3762},[12,3767,3769],{"id":3768},"grupowe-zarządzanie-cenami-ofert","Grupowe zarządzanie cenami ofert",[16,3771,3772],{},"Panel Linkhouse umożliwia korzystanie z funkcji grupowej edycji cen, która pozwala szybko zaktualizować ceny we wszystkich aktywnych ofertach jednocześnie. Dzięki temu nie musisz edytować każdej oferty osobno, co znacznie przyspiesza i ułatwia zarządzanie.",[16,3774,3775,3776,3778],{},"Aby skorzystać z tej opcji, przejdź do sekcji ",[224,3777,3769],{},", a następnie wybierz typ ofert, które chcesz edytować – na przykład artykuły sponsorowane.",[16,3780,3781],{},[182,3782,3785],{"href":3783,"rel":3784},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F10\u002Fmojestronygrupowe.png",[349],[32,3786],{"alt":34,"src":3783},[16,3788,3789],{},[182,3790,3793],{"href":3791,"rel":3792},"https:\u002F\u002Fi.imgur.com\u002Fx2GzPJS.png",[349],[32,3794],{"alt":34,"src":3791},[16,3796,3797,3798,3801,3802,3806],{},"Kolejnym krokiem jest pobranie przygotowanego pliku z listą ofert. Po otworzeniu arkusza możesz zmienić ceny w kolumnie ",[224,3799,3800],{},"Cena Wydawcy",", pamiętając o zachowaniu formatu liczbowego ",[3803,3804,3805],"code",{},"0000.00",". W innym formacie system może nie odczytać danych prawidłowo.",[16,3808,3809,3810,3813],{},"Po wprowadzeniu wszystkich zmian zapisz plik i wgraj go ponownie do panelu. Następnie wystarczy kliknąć ",[224,3811,3812],{},"Zapisz zmiany w cenach",", aby zatwierdzić aktualizację.",[16,3815,3816],{},[182,3817,3820],{"href":3818,"rel":3819},"https:\u002F\u002Fi.imgur.com\u002FyRzze5f.png",[349],[32,3821],{"alt":34,"src":3818},[16,3823,3824],{},"Od tego momentu nowe ceny zaczną obowiązywać automatycznie. Warto pamiętać, że moduł ten służy wyłącznie do edycji cen – zmiany w innych kolumnach pliku nie będą brane pod uwagę.",[12,3826,3828],{"id":3827},"urlopy","Urlopy",[16,3830,3831,3832,3835,3836,3838,3839,3842],{},"Jeśli planujesz wyjazd lub przerwę w pracy, pamiętaj o ustawieniu terminu urlopu w panelu. To ważne zarówno dla nas, jak i dla reklamodawców, ponieważ pozwala zapewnić możliwie najszybszą realizację zleceń. Aby to zrobić, wybierz w głównym menu zakładkę ",[224,3833,3834],{},"Wydawca",", następnie ",[224,3837,3828],{},", a potem kliknij ",[224,3840,3841],{},"Dodaj urlop"," i uzupełnij pola z datami. Urlop możesz ustawić dla wszystkich dodanych stron jednocześnie lub tylko dla wybranych, w zależności od tego, które chcesz objąć informacją o swojej niedostępności.",[16,3844,3845],{},[182,3846,3849],{"href":3847,"rel":3848},"https:\u002F\u002Fi.imgur.com\u002FBGpAwlp.png",[349],[32,3850],{"alt":34,"src":3847},[16,3852,3853,3854,284],{},"Jeśli napotkasz problemy z obsługą platformy lub masz wątpliwości dotyczące tworzenia ofert, skontaktuj się z nami pod adresem e-mail: ",[224,3855,3856],{},[182,3857,1040],{"href":1037},{"title":34,"searchDepth":190,"depth":190,"links":3859},[3860,3861,3862,3872,3873,3874,3875],{"id":2958,"depth":190,"text":2959},{"id":2990,"depth":190,"text":2991},{"id":3066,"depth":190,"text":3067,"children":3863},[3864,3865,3866,3867,3868,3869,3870,3871],{"id":34,"depth":359,"text":34},{"id":2168,"depth":359,"text":2169},{"id":3263,"depth":359,"text":34},{"id":2271,"depth":359,"text":2272},{"id":3310,"depth":359,"text":34},{"id":2327,"depth":359,"text":2328},{"id":2388,"depth":359,"text":2389},{"id":3621,"depth":359,"text":1287},{"id":3663,"depth":190,"text":3664},{"id":3727,"depth":190,"text":3728},{"id":3768,"depth":190,"text":3769},{"id":3827,"depth":190,"text":3828},"2025-09-16","Dowiedz się, jak łatwo dodać stronę i utworzyć oferty w Linkhouse. Dzięki temu Twoja witryna pojawi się w Bazie Ofert i stanie się widoczna dla Reklamodawców, którzy będą mogli składać zamówienia bezp","\u002Fblog\u002Fimages\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse.jpg",{},"\u002Fblog\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse","11 min czytania",{"title":2950,"description":3877},"blog\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse","j89YBNIZAXCIIznH3SCsJKHGVDtvrXbZ_jcmF1r21-8",{"id":3886,"title":3887,"author":3888,"body":3889,"category":1508,"coverStyle":197,"date":4041,"description":4042,"excerpt":197,"extension":200,"image":4043,"meta":4044,"navigation":203,"path":4045,"readTime":1068,"seo":4046,"seoDescription":197,"stem":4047,"__hash__":4048},"blog\u002Fblog\u002Fnowa-funkcja-w-panelu-linkhouse-aio-rating.md","Nowa funkcja w panelu Linkhouse: AIO Rating","Marcin Nowosad",{"type":9,"value":3890,"toc":4037},[3891,3898,3901,3904,3907,3910,3914,3917,3925,3936,3944,3952,3960,3968,3971,3974,3992,3995,4000,4003,4005,4011,4014,4020,4031],[3892,3893,3895],"h1",{"id":3894},"nowa-funkcja-w-panelu-linkhouse-aio-rating-sprawdź-kto-pojawia-się-w-przeglądach-od-ai-w-google",[224,3896,3897],{},"Nowa funkcja w panelu Linkhouse: AIO Rating – sprawdź, kto pojawia się w „Przeglądach od AI” w Google",[16,3899,3900],{},"AI Overviews to jeden z największych eksperymentów Google w ostatnich latach – zmienia układ sił w SEO, ale jednocześnie daje nowe możliwości.",[16,3902,3903],{},"W odpowiedzi na te zmiany wprowadziliśmy do naszego panelu nową metrykę – AIO Rating. To wskaźnik pokazujący, jak często dana domena pojawia się w „Przeglądach od AI” w Google na tle innych serwisów. Skala jest logarytmiczna – wzrost o 10 pkt oznacza ok. 3-krotny wzrost liczby cytowań. Przykład: 40 pkt to ok. 100 cytowań.",[16,3905,3906],{},"Dzięki temu możesz łatwo ocenić, czy dany portal ma realną szansę, by pojawić się w AIO i pomóc Twojej marce zdobyć widoczność w tym nowym formacie.",[16,3908,3909],{},"Obecnie nasza baza obejmuje ponad 5,4 tys. stron z rynku polskiego, które już pojawiły się w AIO.",[12,3911,3913],{"id":3912},"jak-możesz-korzystać-z-nowych-danych-w-panelu","Jak możesz korzystać z nowych danych w panelu?",[16,3915,3916],{},"Wprowadziliśmy kilka praktycznych funkcji i filtrów, które pomogą Ci znaleźć najlepsze portale:",[678,3918,3919],{},[54,3920,3921],{},[220,3922,3924],{"id":3923},"popularne-słowa-kluczowe","Popularne słowa kluczowe",[16,3926,3927,3928,3930,3931,3933],{},"W tooltipie przy każdym portalu zobaczysz listę słów kluczowych, na które pojawiał się w AIO. Lista jest posortowana według ruchu estymowanego w Ahrefs.",[269,3929],{},"\nDodatkowo dostępny jest link do konkretnego artykułu, który Google wykorzystało w podsumowaniu.",[269,3932],{},[32,3934],{"alt":34,"src":3935},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAtsAAAGSCAYAAAAyzw2RAAAQAElEQVR4AeydB2BURRPHZy5IkxKsoCDYK4IdG2LHjtg72HvXzy723nsF7Nh7RcVeEMWCvWAXlSK9Jfn2t5e9vHu5u1xCyiXMJXO7Ozu7O\u002Fvffe\u002FNztv3LjF37twyI8PA5oDNAZsDNgdsDtgcsDlgc+Dhhx8u6913h7JNttnR06bb7lS26Xb9yjaDtt+5bHNoh\u002F5lmzvaAtpxl7ItymlLF3rqt2vZlkYpDBJiH0PAEDAECgYBU8QQMAQMAUOgMBAoi6gRjTt2WSztWPafHQEztrNjYzmGgCFgCBgChoAhMD8jMB\u002F3vcKedoZ18l\u002FEMV00Kyq58rIWmg8yzNieDwbZumgIGAKGgCFgCBgChkD+CJSmREtzWNBZs3IVStU8\u002F0TM2J5\u002Fxrque2r1GwKGgCFgCBgChkCTQiBqTkfjTaqTdd4ZM7brHGJrwBAwBAwBQ6D+EbAWDQFDoKYIlFXHrq6WcE01atzlzNhu3ONn2hsChoAhYAgYAo0eAVUVTSQqk+o89Y06a1KBqkrC6SMN8FFVqaneQd3a0b2ULdrlVWa2vtfu2UOOOvSgchkLQODko4+UYw47hGiKEsSMDAFDwBAwBAwBQ8AQaCgEVFUSmWgeDV7q1BrWoapS35+ioiJv5M9ry6quBqg2OxC3t51Hu0\u002FvjWS7rbeU4uJ2tdlSo66rW9elpFuXzml9SKSlLGEIGAKGQMMjYBoYAobAfIZAaWmplJSUpBEQlDmDjrC+iXbRpz7bVXUGsmuQdsHDRWv8Tx0Rt3SN66mqoErSAlfRqkTnm\u002FyjTzlNTjrr3LT+mrGdBoclDAFDwBAwBAwBQ6ChEcDDixkXjM5M2yKiPFX1HmF4qtkNv3i+avZyyIr\u002FVP4Kearq21VNbzOeL+UfVfXy5KtWlFFN8sV9suXBd9lp\u002F\u002FACScTghSeRj6pmbFfcJ8iqalLGedc7d+oo4bNWj9Xl+CMOlUsGnSWnHH+0bLDuOiGrUth5yU5y3umnSOcll5BDD9hXLj\u002FvHDnq4IHSskWLlOyiCy8sB++\u002Fr1xx\u002Frly+gnHytJLdUnlRSMD99lLdu+3Y4rVtk0bOf+M02T5ZZZJ8TZYZ2056ajDfZr8Iw8cIFdeeJ5ccu5ZssuO2yf74\u002Fp11iknyjo9e0r\u002F7bfzeccfcVhau+utuaacdvwxcu0lFwqyG\u002Fdaz9fJ10brrSunHnuULLXkknLc4YfKQfvtA1sWX3RRn776ovOdXv8T5MjYe5f+suuOOxD1RH\u002FN2PZQ2JchYAgYAoaAIWAIFAICwfgrdZ7uoI+qiqqGpDeiVJNp5CG80ZBqkp8SLo8go6rO4YsZL6k6KINIyCeumhBVJVqJVNXnsSBQVZ9PWcgn3JeqCvlxXjRNHJIcn0RRkW8r6EidQTzEQ14ikdTFFXD\u002F6glZVZVoO8QhKf+oqtdVVYVPwoXHOqOSOHTwgH2lbdu28t2PP0knZ2CeduKxsvpqq5JViVZbeWVZzxnj1zijdYXllpMWLZrLjttu441rhBfu0MEbw73WXktGjf5UWrdeUK677BJnuC5Cdhot3bWr7Lfn7tKqZSvP32aLzaTXOmvJrjtVGLID9tlTlll6aZ9\u002F8dlnSO+NNpAvvvxKfv7lV+m7+WbS0em7mKPeG6wvp590vPTecH2ZNm26bLVZH7d4OFsWWWghX\u002Fboww6S9u3byzfffS+dFl9czjr1JFmje3eft9H668kWm\u002FaR8886zff7n3\u002F\u002FlcUWWVhuvfZK2WyTjeWvcePETSoZWG6Eb7PV5rLNVlv4sqG\u002FCZ+yL0OglhCwagwBQ8AQMAQMgZoioKreSCwtrXjPc6grbiAGGdWkAY3RCQV+KKcuQllVlZJIvchB0TKqSLsCefyXlpUJ5SHqUK1clu0c5FMdOiBHOpCqK+MIPoQcecRVVdQxQprQJUUVLjFxNl6ZJ\u002FKgJDf9O1e7UUnKQ7TdpfOS0rJlS599xAmnynmXXSV333O\u002FXHLtDZ63xuqr+TDb14ejRsnJZw+Sk886T2bNmiUrr7iCF+27+abSqePicuYFF8tDjz8p5158qcycOUO23WpLnx\u002F9Gv76CGest5A+zoCGv2nvjQmk17pre0\u002F5st2Wlm7OIH91xJvCAmEp5yH\u002F6ptv5b5hj8itg4fKIcedKH9gCPtSIhMmTpQTzzxHLrzyarlj6L2ykDP8e2+4gc\u002Fd77Cj5PTzLpRb7h4i5192pcd4zZ6r+7zw9fqbb8tBRx8nT7\u002FwkvOa7yALtm4tl159rVx+\u002FU1yziWX+7ykrLryyVjorxnbSTzs2xAwBAwBQ6DpIWA9amQIBMMQgy+qOkZgSKuqjwYZ8lTVe2cpr5rMl\u002FKPqjrjJ2mQO8u0nJsMkE8kinxZz3GyPsznyxnbQSzooqqB5ZpKetBTDBcJci6ayq8oAbeCVJM5Rc67HcjnlvOpK5FIeN0JfV6WL2RDVogna09yA48UcVWVNq3bSJELt9tqM7nsvLPltuuvkpuuvBQR7wX2kSxfoz\u002F\u002FwufMmTtH\u002Fh0\u002FQdq2WdCn8XYTuemqy+TRe+6Wh4feJcXFxdLBEfwovf3BhzJx0iTZ3HmP8XIvu3Q3uc0Z0a3cIqD3+r2cd3oTmTV7trz82ghh4fPwY0\u002FIOmuuKU\u002FcP1Suu\u002FRC79mO1vfdDz8KcwXeqE8+JZCll+rsDfV+220jN1x2sdx7201y5w3XCJ8OztNNGAhjO8SXXKKTj372xVc+zPYV+pvIJmB8Q8AQMAQMAUPAEDAE6gsBDEraCgYR8UAYgMQxKqGQhkccD3JJSdIbTj78QORj9qpGzUvxRioypaXJBzMjtjPsGhFt5SqoqhXZ0XgFNxULdSX7ltSReFm5dx6cSBNSKOBHPE6qudsFn3gZ0quusqIM3Hcf+e7HH+WMQRfJMaeeBjtFs+fO9XG2i\u002FhI+VfQqTyZCsb9\u002FbePD7rochlwxLGe+u87UK65+VbPj35Rx2sj3pTuq64ie+26s\u002Fzz73h5\u002FJnn5Psff5LN+\u002FSWTZzH+70PR8rU6dN8sfsffVz2OeRw522+Tv6d4LzYRx8hq624ks\u002Fjq1vXpQg8FZcb0sj17N5djjz4QPn6u+\u002FlxDPOkUOdR9wLxb4w7APrjz\u002F+9NFVV66o3zNiX6G\u002FFcZ2TMCShoAhYAgYAoaAIWAI1AcCwUDGwFRV74lWTYahfbyXquqTGGI+4r5UkzyR5JYKx0r7x5AM+7+zGaSq6tpMK1ZlAp1VVShIXKr4RPuGKFsfCOETxinwfd204wRUk+25qGvWxV0kyLloxn\u002FyVTUlX1W70UpaLNDCJxcoauYWJyr9ttvOp8PXmDFJz+6+u+8qK6+wfGBnDd95\u002F0P\u002FxpkDD9hH1u65uizbravs7QzpPuXbOeIFn3tluGf12WhDGfH22\u002F5uwPDX35A1eqzut4G8+PKrPr9dm7ZyyAH7SrcuXeRb58H+7rsfvOys2bN8Pl94xgfus5es1aOHHDpwf5+Ph7tF8wXIlmbNmkkiobLrTjv6dK6vdz4Y6ftBm1v12UTQHwziZUJ\u002FzdiOI2NpQ8AQKAgETAlDwBCY\u002FxBQVWfwJNJIVYVP8OhiPJIOpKrOECzyhGEaNcSFT7nLGi8wSWQIkVNVX0418zYTyfGhPHUVJRJeKtTvE+4rrify8HyZoiJv\u002FEbLkOeKpf0Hb31RIpHS01mJXkZVPS8sIKL70SXyqapdL1qOkY+7r1mzZjuP8VT5+LPP5fW33vEPAvJAYGlZqYyfMEEmTpzopETe\u002F2iUjPpktPTZeCM52Bm748dPcOqVOS\u002F0BJ\u002FP17\u002FOI40HmfinX34pF11xtbRv184\u002FsHjFhYNknTXXkAnOE01+nH5zHuQPRn4kM2fOkudefMVnv+yM7UmTJsm33\u002F8gH3\u002F+uefRR4zpy84\u002FR+6\u002F81bZcbttZNjjT8p3P\u002F3k8\u002Fl68933pMdqq8rF554pHRdfTG67e6h88fXX8sHHn8jLr74ufbfYTO657Wanf6nv4\u002FjyPv7t9Kf9yVOmUo2nT8eMkSuvv0nw6J983NHyvxOOlcUXW9Tn4c3+a1zSgx\u002F6m5whPtu+DAFDwBAwBAwBQ8AQqH8EMJYwPDNRMEJVy43umGEYLxvk6QX1xdPIkweffAheIPLKmyIaKGNI2UBRAXjUH+URpw3yAsELhDz8kE6GZX6fMXyI8km+VOaX45JESZzRiE8\u002FKU05ygdKcpPf8Gg7mRJf7yHHnigzZsz0D5TedMddsu+hR8p+hxwptw++Vw497iS556FHvPjUadPl7Asvlb0PPEzOOP9iGekM75322l8++2KMz+frtPMvlFPPHkTUE3uxedCw\u002Fz4DZJf9BvoHGTFKfWaGr3MvvUJ2H3BQ6mHHqdOmOn2OkmNPPT0lzVaS0wZdKDvuuZ\u002FsfdBhsvfBh8nd9z2QyicyffoMOf70s1ybB8puBxwkjz\u002F7HGzf3ytvvFn67X2A7LLvQLnxjrvlgMOPkcH3P+jzqQf5GTNn+HT4evXNt2T\u002Fw4\u002F2de28zwFy1Y23+KxTzz1fzr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BhbjgPGG+8xOLJljOMDArM+rj2OY\u002FC+8MILZXmHDecbagvYxM87zIfz3MUAGYhFVXSx\u002FrHzwu+1115keQ98xrnGuaO0RHbZaUd56YXnfLjk4ovJWW4h9ifbnbgq+hqyf9EHckNIPFDgMT6ByGOsCOuGuJK7ml0g4r9cIvu\u002FqqbNNXEfVc3Joy\u002FVWZBI3h83izR5rEh66Gpwee472z86BQoyIU0I5oyHqgppSFX9OY88cZ8QqmqaDHzKSvmHsoHieeUidRS48XT\u002FyWElUnUzUf2CzoShJHGIdFSWdC4KsoRBjnqgkJ7XMNRNnVFSrZgLQWZe26qv8mGdROj8ENVuNvSXu\u002FnRwsHQxeaB\u002F9HIj\u002Fw5G1vooIMO8nbZiu6O85NPPultMmSihJOIOc41A4MbW7Nnz57CtYg751HZeBydMKxfefmVVBZ32o899thqOS5ShRsgknj\u002F\u002FfeFFcxNN93kLmjqjVyMKTqHPmzTwBPERSbw4GN4BWMYwwvDDsOQPOjpp58WDBgM7tGjR\u002FvbxXh24JGPxxnjd+DAgbL55pvL2LFjhdvue+yxh\u002FdaYhSRx4DT7p577ukNF4w+jIJbb71VlllmGbnuuuukd+\u002FefqsIMshSPxSNk2YvLysoCOOyc+fOwsrs4osv9nWDBXJ43tCZPrAIoa\u002FwubhiqN3vvIYYqEwevM2qKttss43c7LxmtAlhIATcKAuPkLbpJxOUti+66KJU2+CAQYCeQf6OO+6QrbfeWi686EK\u002FDQZj5Z133qEqOeusswQ9mNzwMEAwqJjQ6BzGZ9asWX5hhN7UC7GdhrHAQ4w+GA3ffPO1XxxhZLKQoZEyd8QSf\u002FTRR\u002F0KdMiQIc5oHZzReEQ+G40bN84b82Xu6OfWD\u002F1msYNRhxHOQoItBXiE0Yv5BtZgEerE+MJAD2nq4qCl7kFuVU2auYgxhQeWBRBjCQ4skj75ZLTXPRiH5DOm5D\u002F33HNCHM8j9dAGBllxcbE3ROFB8CHk0ZmFQZT\u002F008\u002F+i0uyASinp9++ikkUyGeazwFquqN+nvvvVfAlzmdEnIRyjKul1xyia\u002F7CXcyc2wZ9fEncoUzeEUTEqi\u002FW8QeeNDBcuJJJ7v8j2WllVbyxxYnuOixxcnxzTff9Md8uMiI+zAvwAXj9Rtn2DM+eOrBGDkn4vFAjoUB54o2bdrArpIYdzz9bdu2Tckut9yy8sP330tCVH784Xth0RUyF2zdWjov2Un+dEZpQlVUNWQJOn799dd+scYdqw8++EA4h7Fwateunb+roqpeV+YRdxdY4HNO4SQ\u002F2p2TMNTBNo4N85LFzbrrrusXhaFRjjMMdM5V8FhAcbEgjj7MH+bSs888I6PdXBviFhZ+rjk9mMdXu7G65LLL5b0PP5Sff\u002F3F6+sUdPZqCVVkpDC3otjHBVXVY6OaDJFV1bhYLaXLxOscanPHs2OEVNZQVVM6IqSanoYHqWbmk1cr5OqXyPGSHtecTahqqg+q6mVVNcXjvAsz4K+qQlzcJ+S5qP9XrSgXZHyG+yKtWpHvWPX0X7OxDX1jcaRaoTf9iCrOXIbgEULEIeKBSEOkQxjipKMEP1CcH9KZ8kNeCFUr9FbVwM4YZqoPXlQ4niYvEw9+bVLcmx1PV9VWGEvG7uuvvxLO+5nKYIM99eRTssgiiwjXEhwcnHtxsC2xxBLeVsDuyFS2Q4cOgv2D\u002FcZ2Qq4J4ZxKvTh33nXOVWw9DHucKMQJ8W5zDmYbCttZ0ZM2cL7++OOPQpvIcn7H4UIehB07cuRIoW7aoA7qJq++KIHXjf2lGMoAjcHHBQJDECWefvoZ2W233YQLJPll7uRKiBwGDIpjJGEEYbxygWYFRMfWWWcdWWCBBQQjG68QXjWMOspAXNTwSmLQ4E1jpcIFkbbwHp977rne20h7zZs39x4ujDGMYwZVVX3dAA4f8JGF0J2QdohDTHZ4n3zyifzsbllTP94sJgorq5YtWyImrd1FHjrzzDO9V5nVGhkM8G233yb0E8JjyyKDCQAeeO4w7mgHbAJu6EC78LkgMynwyuH5w1NMHbQNDpTBq4s8Ri4GysYbbywtmrdABd9f+opRef311wuLDsawo\u002FNCYqQxFhjQ6IMO1MNYMD6dOnXyntEZM2f4xQnjgwHBIgVDrG3bdkJbGA7ojL6+UfeFl37ppZf2C6hDDjlEuBvh2Dn\u002F8SJyqwhDh4OHsaYA48UdCcaQPtN3+oQnkX4wRzggd999N2\u002FsoAdYYECjX0lJ0uPCwgPj5pFHHpEWLVr4OzTMW9phrrHfGQMdvcEaTyxtgQn4oR\u002F5GHjMAzzNzFXy6T9GGQYZ6SixUGRFzUJIVb3ninxxn0mT\u002FvPzx0X9P7ozl5g7nhH7wlvN8bfwwgt7zzXjSb1BbNKkSdKvXz+59NJLvBcZfjBu2zmjtTVz1nlOpZwWaNbMYwEeHEdcAFlAsNeaYwtDdJNNNhE8thj31AepKoEwp8EBb3H79u39iXSDDTbw3gf6ghCLDBZkLDjAFl4+xHmFOqOyjPuUyZOdwSIydcoUadtmwVQ2BnYHp8PUqVMkqV0yi7EDJ45fFhPcnbr9jts9fkgwP1noqqqgM\u002FMEDz3nIs4jzAFwABvOO9mwYew5eTPenNM4rribNWLECJrxC06OK\u002FRhroEdc4k5fPVVV8qCLVtImR+X5Hw98MCDZH2H5VJdu\u002Fk7Pg\u002Fcf1\u002FSgejOqQL5WtO\u002F0F9VRTVJpRk84chA6SVrK+UMMHGLAZ4P8H1xca7gZSoCEQ98ZJAVytSsffoRqGY15FkKvJ0jIRw3PoSXZ\u002FFsYqoOl1imapJHv2JZOZPIh\u002FFWTdaRs0C1MxknN56MWxhDxpNxhYgHPjI5xlY1u370AaI\u002FEGqShkhzriUeCF4gZImTF0Li8AmjRD3wocAHbWxYAAAQAElEQVSHF+KE5GUi6o5SJhl40fqIhzLUTRwZiDREHCIezYdXm8TU5bLIlE6r1w1xiRtihjKNnyWBjqrqzzft2rUXnHiZRHEUTZ02VThHcj6NyvA8Cv3lvBnlZ4pjh1EXxjf5Q4YMERw43FG+66673HXvUsFewiYiH\u002FsShyTGMjbbbbfeBlt4MQLXBGwgzv1cQ6mH\u002FmA7nHfe+X73wt133+1tJmSxFXzhevpK0A63wVlZcDHkAnTooYcKHSKPCzLeW+LkEdKBrl27CoYSHpvhw4cL3i88pHjLPh39qTcMwiBQ9yDnecTzRHnqwTDGg0ld8D79dLTfokCcgVJVf\u002FHEOEUezyoDgeGLMcBqSFUR96Sq\u002FnaCavICK+6jWhF3SW8UEeIR29x506mXNES9Pd0tDeIQF2EGia0ZpCG8xa1btSbqJyOGGWWoj7owQOK40T+MS\u002FKJ8\u002FAenmou+r4i9xXaRoZVIgsTyjDBDj\u002F8cN+WE\u002FNeEviqzgvoVnEYcRjQ5FE3eWBKGxhBjA8THg8cWwf6OaNtxIgR8onziKIDxge30ClD26EeFh8hTgjRT9Uk3iwQovu2yM9Eq6yyiqzXaz2\u002FbYCDdvHFF0+J0WYq4SIcdIPcHOEAUU22c8ABA\u002Fx+aJftje4jjzzSP5xZVJRwtkmZ98JzYDEXioqKBOMLw7Bbt26Cx7Kd83ByEIMN+fSXBQZp8jFGyad+5hwyvXr18vOIuKqmxcV9kON4uOKKK\u002FyiC7lEwh9GXid04eThRP0\u002FbWEwY0x7RuwLozbKWmWVlYUHYcOqnHY4PgcOjDycy5kVg4YzK0Q8jaI1in\u002FzBWMW5VIni7Aojzh3SjiBEoe4oFCWBSp9ob8cE2DNnEAmX2I+8kabqDyLkIUXXsizFl5oIQmGt4PezXuRCePHCwsvL1D+xdixmKAPsKBFF1lUWNQRZ9HO8wV4ZZh3nPw5X6E\u002FpJqcX6rqsBnt7xhRLhD1BmxYoFDH+++97+8w0QZ1c4eK455jBX3CXPN1uHqLFmgua6+7nk+Gr7XWWlt8p0Rk1dW6y9hff3MLjMkuhT7uquhi0X90hVTJF1c0GcKT8g9zT1X9uY2xgqL55WLzECTbFK7WrBlKXRpDTJ2+EHF4Ps\u002FxfEtOxofV+0Jvjq8oVa+GPKQ5djAgMR7zOHbyqNGLoDsR1cp9V63Mi\u002FaRMYuXDfnUq6qpsUeu9kiTVc3D2KJfspKqv8NcRZLzCKSqqXNsSNN3VfXXO3EfyoU8l\u002FT\u002FtAupaqq8uA9lXeD\u002FyaccpKr+\u002FOwzMnxRLkqUjYuRD4\u002F6IFUVeKpJHEOZeEgZeKpJOdK1SX74OP7C4ZehcqY6chmyUix0JAHehFxLsb+wC0lHibv6pDmnE0aJ6y9pdgUQxgkHH9f60047TdhCiQ2z1VZberFddunv92GzLZTdDTx0yTUCeQTQibviOGPxdM+ek9zOyjHEFlruiHNXFvsOu5PyOJuwRdlJwZ1kHHHUxU4AwvqipJUQaw2PI4Ytnhzc89xODQMQRFVV2HvLCgTvIt6ycCFi3yrGNxMRebyA3O7H6xOtJxpfYYUV\u002FQomDLiq+genuNBTBxd2jPrXXntN8PbiaYUfSDU5kVWTIfWE+oMegcftC7aMkA7lGRQWDqQxltCZ1Q8XdXgQBiaDSpyyxDGM6Bc8PKoBt3\u002F++UfATVVTJ0rKRNtWVYoJGNM2+XhumVx4yDG68Tp7IfelmpRXVb93HT0x5FyW\u002F6c8xvMKK6zg02F8WPUxPkxEMMTLjPGNEJ7B+NtcuNUCdtSHDKSqqX6oKqwqiTZ37rezYPgjrJosx3hQP7xA4M2dhIAlfPbZcreAAx4swBc+pKr+rgN72TFM0ZU6qZt8vJ1gw7iqJtuFzy0mwi5LdfH70cmnLDxVFVbMxKNEPkT93Dlg8YI3FOOdRSNp9mfjJedW2qeffupPwtRBOeZNOAHBixIr9Wj6p5\u002FG+u1RLOTgcwcAA5hVPGlP3ljwsfIv+udIOZxdWM4NAfMB70BIE7KQDMcW6UB42ln4hDR95jzAPFFVPwc4SXJ3iZNZkMsn7LREJ\u002F\u002FEOvM9yLMwXG655f1SYbnll5evv\u002FpKilw70H+TJsqff\u002F0lSyy5ZBD3IWPHLUCMXM9wXxi\u002F6OmigvecucLdFxa\u002FYAifsSCEQnwFd95hvsMLFMWG8xjjy0M\u002FLFBZrDEenD84hsAHfcJcC3UQfj5mjGiiSBxowkeV7xj5MYNXOTPoSG62uKoKOhS5xSahatIAiMrLPH9cHxJOP4zrQKHOkCb0i04nG\u002FKqGapqynAK\u002FZHa\u002FmBk+9kWKnb9Ekea+dgJUlWFqq4OJ5Qv7qpJeVdEGDf6q1qZRx51hvMa8rVLbrzmYWxVK3SuqV6hf\u002FSReHXqUa1oX1XTDGrViryq6gRnxiCQauWy6KZawVdNxgOfkHbKyspEtSIv8FWTPGRqk\u002FzwMX1zVeqaRi6XCPiTj74Qxig2DvYC\u002FChhIJMO51zigcL5Pe4kCfk4LXHMLrfcctK8eXPhWlpc3MFnz5kzV154\u002FgUZMmSId7DB5BpNWBVxLaZu5HCuEHJexuHIVk7uCDPOONTIq29KAGq8URTlATkuUnhr4\u002FkhzcUHzze3grnAcaHGSOT2Moadqgq3+OksxlQolynkwsXtXgwV8jEOWIWwvYELK\u002FVj6LB9gz2WwSBgfxAXfVY5lIuTavIADBNJVYUHCpFj2wITCuOWvmCowufBt1122cU\u002FkEk6ELeL2SdNWyHOIoBtHMiAGwY2t7EDbqpulpNZTmEyhLZZIXJBp9\u002FoqKpyxBFH+IcN8JpxS7q8qGC0sr+eNCs1sGE7CrrQDx4gQB7DCBn6xPjgwcXzRn30EcNt0\u002FJXkIElt1wwICjz66+\u002FCoYUJx3SpW45zBxhkpKOE4Y6BlOcnymtmo5FkMGDT7\u002Fic4Q28eyzsEJ3+hbKoBNjsaQzxAYMGOAfUFPV1EkOY5UtOaeccrJgjHPSuPbaa\u002F3+ZergDkUy\u002FxRhWw3511xzjX9+gXyIRSMnjlJ36x5dVFVYWYfxB3cIAwxZjhcOZBaDLNT+GveXcNsKjFiJU2ecGAv2HNMf9pWdcsopwmI3yDHm3GXhYcIwRm3btZXitgvKr7\u002F9JpJo5ogLpiN1Z1ynI8fI2LFjUxcenifg2GIfG\u002FVipLLK32OPPUh6on0i8PAihBMcizO2OTGXkAEn5iueberFe0w5+h\u002FKkM5EYI7XmeOLxSX7om+48UZh3x4Ox+132EFuvvkWYUHN1qyzzz5Xttl2O2nTpmKPN\u002FWGerhlyMmU8QA3+kg+xN0HxgAjGX3hoT\u002FYcG5hTCHOO9yujGITzjuUYbxxKIADCyoWWDwjgkeG\u002FiODPmEusd0EjPxcc3efytzccQOBWJJwMSVjqe8JEyfIG2++kUqHCPoSR89ApOFDxKOkqsI8FffJlO\u002FYNf9XN7\u002FC1RpvdqgpxMlTN\u002F8Cv9BDdM1w7Myr2plwDzxVTVWvqsJYQaoVfIl9VNWf00IdsezaSdbC2NZUP8oxt1WT\u002FVTV2ulTNWtRnbd2GUeapC\u002F0ibRq0vYgrTpv9VN3LuLwc+ttkQzNJNxhWeRIcnzQMWTTByjc3eO6w3Uu5BNyfeVONY4Jrq\u002FwIM7FbM\u002FASYnDC16csJO4o8tdfK7fbL\u002FDxqMszyX98ecf\u002FiUU2CaUDbqpas63emGzQJRRrQCCfeXYF\u002FAhbC7C+qYEHYFoGIC5UBAHCB464iJCOpBqshPIYjhiXAdQEm5UeaCKkA5SBqOS1Q8rC7x7GE\u002Fw44ShzsXywAMP9LfnuQhiTLECYmDxbOKppR720nIrgTowwhg4LqJcNOFFCV1I00fVpO4Yn3h7WT3hae7Tp4\u002FgQebiiRzbXXioCkMHQo46NnUGKsY9bWL4Ybg+\u002FMjD7lpa5j2ZlAU3FgVx3CiPLrSN8UJfmXRcuEPbyKiq4JVjglMXvEBgxy0SysHDk8pEpw\u002FwGAuMN\u002FLQhUUFXmGMDdJMRG6vqKp\u002FsAE5+oJBiKFI39CF\u002FbzkqSZPFiFOGCfKYqzH+dnSYIAuzJ8yZ2ERBwsOWrbTgDf9DOXZvx2woEySkvfLqIt917zdhQcVQ5kQso921qzZwgHN1gi85GAb8sGPk0iXzl2EBQoHIcYmOkHUiUEY5OERp11VTV0sxX0CD4yZWywgVlh+Bf+0NmPCCt6JVfrnVhmGHKt8vKx4mzFGo4Is6JiDO+64o3z15Zf+OYjzzr9AmLdpc8Th6Saj7NRvJ\u002Fn+u+9ksUUX9Z56xhiMw7HF8coijWOLPiUxLfVNslBkoRmOKeYCD0Ny7KpWzAfq4niEwBWs3nzrTV9Hrq9rr71GwJm5eexxx8sN19\u002Fgt4tRZsUVV5Jbb79NTnYLjtV79JC\u002F\u002F\u002F1XeHiWvDhxrLMQYssHmNEHPO70B2LRy9gyfzjxk08dGPssNjp27Oi363AOA1uMcy4OYAI2PECNPGXBn\u002FML27bgcTxhxHMXijSUnGuzhLmUmmv77ivqzomiyfMOcu5EIRX7g908dsb3e++\u002FL8ccc6zPDl9BX+ZTnJChjxDna2SJQ8TJV420CaM2KFonRjYU6o3mBV6hhRwfKZ1i+JAHpfKrH+EcQCnGhLGAGA\u002FCkEd+LkI2lCEeSDWmb65KapIXrZ9xhUI90bzAi4Shb\u002FQ76E5IOiLmo6rJfpAf+uYz3JdqxfnFJd1hk5SNy2XKCzKqyTLIzCupJuuibupSTepHOlDghxC+arKcaoW8apKHXF0SRne0fnVGdj5Nozfloucark3HHHOMd1ZhQJMfJWwFVfXnaO70cZ3meoxhy3kUJ2xUPh5XTe6OwNB+6eWX\u002FBvOOGfjWOV8y3k6lEEvtn9wZ5rdBFzzQ15VIY5jdhpwjua8\u002FfTTT1dVpE7y3XGSEPflPYMYgqrq03h78aZluhVAx1WTcni28DxK+QdvEsYDBxoDiJebiyueaLxt5CPK4ES9faoqPGyEcfjDjz8I3lI8fOGg5OLHIJKP8Q6A1K+qwsUSPaKGh2pycrNgwCNFm6zUQhzDbsSIEf6BQfaj8lAgMqrqroel\u002Fr3JDDY0YMAA4QKL0cTkY68mg40Rwl7RoKOqekMC3Ni7S31RUlWPLW1za\u002Fr7H74XPGq0rar+5EJdbA\u002FBeMa4V1UJH+4WoCtYwuPiz6qQNNiyr50JCS7Ugwx6Bo8xPPZE86odZMiH8Cyy1QGPH\u002FtTOVCYnKrq9+Uzlow5shDePuSIsxLlwUPiUWJ8A9ZRvqpKGAf0gZgj7AujH+Ad5gjlmDsYemGRAI85GXRiIcY48rAodXEwseBDrk2bNsKDv3hJGTOMKIy0ME\u002FIZ883nmjmFEYuCwfeWAE+zJ1+\u002FfpRlZ8T1A95hvtSTY4Nchh3qsk0xh96MI4Y6xhrTjzjP8bczTffLOiHnnjXA9YsKNm7RkEMZMYEQ470McceIz\u002F+8IPcdecdSeOtdK74H7lxt8g5Ub3oTl7\u002FOGMVXZAPx9Z333\u002FnjUweGKQvEPmcA0K7elJ9PAAAEABJREFUzEfGAUzw6ob99aoq9JXxpwx3QLjFyHkDPluG4EeJeczYBl5xcQe\u002FAOF4\u002FXT0J26Ru4e4mycu2xme7rt\u002F\u002F13ko49Gybhxf\u002Ft3hSePI7eYddllrm9OxP8zdrxdh3nPyZcFMid3+gNxp4eTOMeiL+C+VNUv5FkMgWXApm\u002Ffvv5NNN98+41\u002FVeJ+++3npCv+mSNsSQkcLjI8OIkOgUccfZhLjGVqrh18sEiiSN4f+ZFsuNHG4g5y4VPkroqlc0ukXfti2W77HYTjGn6UVDWaTMUTzoBnfqqqq07d+qpM6DMEn3xVTcnXWsSNga+LLSNRghnyiDcGcoscgdiSFTl2qqO6ajrGqioBe8YCio+HanoZiX1Uk\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\u002FjCvRKI90lFTVnzyjvKriqpqmE\u002FWrqoQPaXQlPXjwYL+tBl4g1fznHGUYY0LqIwx1E4cweOERJ4SicdKB4Kuqx04iH\u002FJVK\u002FpAlmp6Gl42YqypI1t+iu\u002FrDPW6qyAGQ8QITclliXBs0U6UQp+iReBhQEZ5qur7rRral9SH+lKJakRwJpa6r6TBnSyYTLu+JZNCHjwnVs6pCMCNvXq0HyUWlNwt42SONP2BiMdJVX2\u002FwEbm8cNcytiOa8NNepFEUYQS4g4e4VPkLmKEgagDCuloqKpeX3EfZCgbJVV1OXXxXz4m1O8MfoGI+6bK83w8+5eqet1V03VEf\u002FoidfnxbYZ2nb7VPHaiqqErFOURV1UHS8L3kT5BqqFN8Z9MPJ9R\u002FkW9yAQiXZ5Vh4HDg9rRlXGFiMPL4\u002FyiqpX6HfQmhKT8Qzz0TVXTyoU8Kf+ENPKq6mXhifuoahrOgS\u002FuQxxyUf9PnDp8IvKlqr4OyfIJ5QgRIaSeQKoVY6uqvi7VCl6Qk3r8JGjekQ\u002FzbBc9VV2hDPLYM\u002Fvsu4\u002FwRi8cLBjfQYw7shjc3HFnax3bCzGeQ340xBHI62K5ixzlUz\u002FOCXg41XgBBoSBfP7558uGG25IllCOrbIQZXDA4n0nE6cYz3wRh9CLrXxsdcFht8YaPQWnI84XHJDIkEdYX+TO9pWb4nYAK4hevXpVznSc0tJSYRUayLHcNSPzQJHXkBQMRtW616+6uIXVuGqFbjxRi\u002Fc1ut2hofADO9UK3epbjygWYBXmGyG6qDacbrSfjcCNPNU60k\u002FdYQvRiCfacaRFIml8mW8\u002F3DJka9R8C0Ctd9wZY26KSZGbe94QcyFzjTg88vIwympdrepWiM5QqhyKO9L5+dhpImObGlOLcEjWFgqqKs2KmvnqMMp9JPaFw4PnyGLsSslc5YMwMqEu4oEfQpxACc47jhHNj8ZdloQ0dtmZZ57lf\u002F0So55tJOyMYEsycvVF7oxZuakePXv49yuqupNQ5WzfCTobiE6pZpbNULxeWaoq6Kla9\u002FpVhRt6gBUhFOIS+eAZ4\u002FY9t28i7AaJoiPUII27RqNYBKzQByKtWvdj6tSo9r+q5jXn2CLCw7BS3Y+rX9Qduv4BL3cSTBSJQKoiGuGrS0vhfoqq43op70bWMuX5IeCOCHvcQ9rCeUWAueTmmbj5JcRDfcThkUc88As05JiIHiMcN1CcT7pAu1D7ajFujB\u002FjSDy0QBweecQD30JDoPEgwMP9GNmEeMDxjOPhVq3fOc2RVAk1bqey16VSRoShqqKapAi7IKOqWi965YMbiqiqx454nFghshcpzm+ItKo2RLOpNuNYqKrHTVVTMoUaUa1aR\u002FaZVXWcFWr\u002FakMvEGrmDO7qEGXyaZtbnkWxrRn5lDMZQ8AQMARqAwGro3AQ6Nixo38VM88f8axbQ2iW0dhuCEWsTUPAEDAEDAFDwBAwBAwBQ6CpIWDGdlMb0UbXH1PYEDAEDAFDwBAwBAyBpouAGdtNd2ytZ4aAIWAIGALVRcDkDQFDwBCoZQTM2K5lQK06Q8AQMAQMAUPAEDAEDAFDICAwL8Z2qMNCQ8AQMAQMAUPAEDAEDAFDwBDIgIAZ2xlAMZYhYAg0RgRMZ0PAEDAEDAFDoPAQqLGxHX64o\u002FC6ZBo1dgRsbjX2ETT9DQFDwBAwBMQgMATKEaiWsY0RxK\u002F3QeEX\u002FQjhl9dX6wH1016tV9yAFdIf+hVXIRs\u002FLpdPmjGhDeoknk+ZhpYJ+oawUHVHL3RsaLysfUPAEDAEDAFDwBAofATyNrYx2IKBkUgkJFDhd7GwNAwYgidUV9qFdvhhD9V8fwqkrrSpsl4BC0hVU3NLVT1f7GMIGAKGgCFgCBgChkAjRSBvYztuvKmq\u002FzU\u002FjG5VTXUfgylQilkeCXzCclYqgBcIJnHCbEQ+lC2\u002FUPnoDGboR5wwE5EHRfNCOoQhjzQUTWeLIweF\u002FEIJg05go6qpuUU6qiNyUJxHGj5EHCIOEQ8U0oSBQl4I4Yc4IWmIeJzgQ3G+pQ0BQ6AxI2C6GwKGgCFQewgkHnzwQcmXHnrooZyy999\u002Fv0TpvvvuS8lH+cSjeQ888EBaOfIh+HHd4FGWECIelynUNH1CN3AcNmyYoD\u002FpKMGjT8gGIj\u002FEQ4gchCxhlE+cMoFPiBx84iFEplAITNAlm27oTR8IIeLIE6dMLsomGy1LXVCohzj5lCWEiMOHQjrIE8I3ejB1zBsWhoXNAZsDNgca3xyoPRPTagoIJPbaay+pivbcc08vs\u002Ffee\u002FsQ+T322EN23313gcgPhMy+++4rUJDLlRdk4uXgZyLaRXafffYRiDi8TLKFxgMH9EWvEGbSHewgZCiDfJTII01ZMIDgBVnS5BNG+cQDj7qRKRRCH4g+0C\u002FmFSFpdCROPvpDxOGRF4j+wQ9lQjrkR0PyqCfKi8eph\u002FqQgygTlSENIYNsNM\u002FiVZ9XDCPDyOaAzQGbA4U3B4KBaGHtIZDXNhJV9S1Gb5dzex8iI8pXTcrCV03fc6taOS+UVU3Po3w2ogzbWiDi2eQKiR\u002FVkziEfiEkDqlW4EA6TgHzwKc8OEDwSBNGSTVZZ3iwL5NMVL6h4vSNPeaEqsm5E\u002FqFTuhNGiIOL5Bqso+qmcOovGpSJpTNFqpW6BBvUzW\u002FOrLVbfw6Q8AqNgQMAUPAEDAECgqBvIztoHHUYIGnqn5vLfGakqr6otG6o3GfGftSVd+uqqYeppMC\u002F2CsoSJ9Iw6RhuAR1oRUq8ZCVSUYseI+tD0vbboq6vRfVf24qqrwCbqqap2Pe2iLdlXV46aqwgfcCI0MAUPAEDAEDIH8EDApQ0Akb2MbbyOA4R3FIIkSfFUl8G+PiOapqjeQyIzyiasqbJ9PGmMGIu4z3JdqUibwVJPeRpflyxGGPOKFSEE\u002FMMTojZKqCn2urt6qlXGhjtAW8UDwIFX1RqwU4AcMIPSMEqqqqh9r+CFNGNLEa0qqmjZno\u002FVQP6SabD+aZ3FDwBAwBAwBQ8AQMATyQSBvY1tVvaGmqt44xDCCxH1U1X2Lz8c4gQ+pqueJ+2Bo5spTVSeV\u002FEc2GRNvZKlWtEmeajKN4U87UuAf+o2KqhV9JA2pJnnIqCbj8PMhsEAODMCCOkirVq4nyCCnqh5XZAuFVFXQBT0DwWNhAp++kiaPPhDCD0ReiBPmSkfzQpz6wI80RB2k4Yf2Aj+EyBgZAoaAIWAIGAKGgCGQC4G8jW0qwcjA6MEAihL8kB\u002FlIwsfQiZbHvnIBsLIgUcZQviUJYym4UFBjrxCJPRGz0y6oTt5hMhBQY44eaSjcdJQKIMMhAw88kiHOCHpQMghU0iEjugVdCQkHdWRNPxAlIFIB7lc6XgeZQKPOqg\u002FEHnE4QciHfghHtLIEDcyBAyBJoOAdcQQMAQMgVpBoFrGdq20mKGS4D3EgwhhbEeNmQxFjGUIGAKGgCFgCBgChoAhYAgUPAK1Y2zPYzcxrKOElxCP4zxWa8UNAUPAEDAEDAFDwBAwBAyBBkWgIIxtEMC4DkTayBAwBAyBmiJg5QwBQ8AQMAQMgUJBoGCM7UIBxPQwBAwBQ8AQMAQMAUOgFhGwquZzBMzYns8ngHXfEDAEDAFDwBAwBAwBQ6DuEDBju+6wtZprgoCVMQQMAUPAEDAEDAFDoAkhYMZ2ExpM64ohYAgYAoZA7SJgtRkChoAhMK8ImLE9rwhWszyvNvzwww\u002F9DwNVs2idi6Pb5MmT67wdGvjxxx\u002Flr7\u002F+IpoXjR49WqZNm5aXbF0L8apKcOIVlXXdVj715xq3XHn51G0yFQjMnj1bpk+fXsGoZuyFF16QP\u002F74o5qlTLymCIwdO3a+xtuO\u002FZrOnPm5XJnrfJLKJn4lZRO+LKcxLnQ00dF46HMpG\u002F+F45XTvy7tqNSR5493aU+fObma0Zxvn5QJ9\u002FSW0nGjqqxDSmY6vQv7vxaN7cLu6Lxqd9NNNwkGX7yeJ554Qj744IM4O2v6\u002Ffffl169esnXX3+dVaahMr766ispLi6WWbNm1bkKAwcOlHPPPTevdtBn3XXXlQcffDAv+boW+umnnzxO\u002F\u002F03qa6byqv+XOOWKy+vyk0ohcCQIUNkxx13TKWjkSlTpgjGNAZOlE\u002F8u+++k5133lnuuecead26tRTa5+eff5Z33nmn0NSaZ32OOOIIOfXUU+e5Hir45JNP5JtvviHaIDR8+HD5+++\u002Fq9W2HfvVgsuECwyB0pmTpXTaLyKlswtMs5qpY8Z2nrideeaZsvvuu8vUqVPTStx7773VulBhaI8cOVJWXnnltHrmt8TQoUPl\u002FPPPz6vbLVq0kI8++kj23nvvvORNyBDwCNTjFx7r7bbbTmbMmFGp1aefflpOP\u002F10v1hkMVtJoIEZr732qtevgdWo9eZvu+02ueKKK2ql3uuuu86PX61UVoNK9tlnH\u002Fnss89qUNKKGAKNEwFt1jKpeFF5mEw12m8ztqsxdHPnzpVBgwblLDFnzhx588035corr5Qnn3xSJk2aKG+99Za8\u002FvrrvhwesFGjRgm3pGEMHny3\u002FPbbb8ItT+K33nqrfPnll2Sl0bRp0wTvRqj3n3\u002F+ScunbK562Ppw++23y7\u002F\u002F\u002FptW7tlpBekAABAASURBVN1335VXX301jRdNTJo0SZ555hnfn9dee03o37Bhw1JenpdfflnYFoOn\u002Fo477vBFP\u002F\u002F8c9\u002F3v8b9JXfffbdccsklMmLECJ8Xvr799lv52XnUQpp60eWaa67xFzX6EvIIP\u002F30U4n2GTzBAt3AFBkI7yH9jNL0Gclb\u002F1W1QfkojRs3ToYMGSJcaPESRfPi8Wzjg6cTXMAilKHf6IfHPvC44wG+If3rr78KC7kbbrjB31Fh+wJl2L4SZLKFYIdsJp0x\u002FBifaFnmHm1Feb\u002F\u002F\u002Frs89NBDQvtjxoyRsGWG+UzdUXr44YdTRbPhgABjFb07RP+pBzzIh3755Re57777iHr677\u002F\u002F5MUXX\u002FRG0\u002FPPP++Op0meX9VXOB6Y28w\u002F2pkwYUKlYsyrG2+8UYa6xR9t\u002F\u002FDDD3L\u002F\u002FfdXksvEYN5TL2MFVsgw3+ERhxj\u002FjTfeWBhf5ibbp+AHynT8kFfdfiOPZ51j4u233\u002FbHKfWwVQt94k4CvLTcKSJ87bXXhfFG7tlnn6WYp2xjSZ\u002FqYk4HLJhv1157rXAuQD+vjPt67rnn5I033nCx9H\u002FmC3cP0rki8MaOHZtiV3X8Mx8fe+wxP9fw9HO+pzDnGs5vLPjB6OOPP4adRpxXyQMb5DhngO+ff\u002F6ZJkeCc9\u002FgwYOFece1gHMzfIhj88knn5Rw7uG8wXxkLBgb2gh10p9c1xrqC8QiEHyjbYU8C+sPgabQUsn0f+W\u002F4WfI3PE\u002FypQ3LpGJTx8ik9+7XsrmVmzlmPPnFzKZvKcOksmvXywlk37zXf\u002FvlbNk7kTnrfYpkZLJf8jE546V0llTyjkis\u002F\u002F8TKa8f7PoAs7I1uaiRUWpvMYcSTRm5etb98suu0weeOCBrJ5sTn54XwcMGOBPlpwc+\u002Fbdxp9Ug0Eyfvx4Ofzww50HLGkAnnDCid6g2WGHHeTrr7\u002Fxhus666wjd955Z6p7nMj79OkjF154oWBscdFebbXV5IsvvkjJVFUPJ1na5eKbKuQi6Ijx7KKV\u002Fjmpr7feet5Y5mLOxeGAAw7w2z\u002FCBWeIM0YHDRokbPNgMUAl7733npx88smyaZ9N\u002FRYbPDJbbLGFgJ+UfygX5MFt3333lb322kvoKxfUVVddNe3Cyp2FYDxefPHFcsghh\u002Fi7DBiJK6ywQmo\u002FN7da0RvionXcccfJ3DlzvfFRVRvlqvmA8muvvbZfiKDTtttuK9dff73PC1+ff\u002F6FcHElv0+W8eHXUB9yRutzzz4XinkjmrGIbj9ibIPRyeKMPj311FP+1jGyF1xwgZ83EydOTNWTKcLiiLmEgbD88stXErn55puF8YlmgOtZZ52VYmGsLbfccoJBwEV\u002Fjz328Hd1EJg7t0TAJtDVV18teBDJy4UD+cyDq666iqgnFlf0jWPKM9wXxwkGsov6drgTdPbZZ8vMmTMFA480hiH5uYjjYf\u002F995dTTjnFHzPMvR49evjjMpRDl969e3uPIUYOY8zigvaCTLYQI32zzTbzei244IKp5w\u002FQDeObcswNtjLst99+fu8w49qzZ0+JHm8cB\u002FHjB2zpJ3rk02\u002FkOU5PPPFEYeFJfcwfFkYLLbSQnHfeeX7xi06BLr30Un\u002F+YBHHnGHxj95hQZtrLOtqToPFCSecIMxf7hSwRa979+7CXEZveAceeKA\u002F5khDGOMHHXSQZLpjwHHH+Q25fM4x22+\u002FvT8XgznnL+Y9ZcEHY5dzLxiBMfwocV5lLoM148B5nnm94oor+rtyQZZjav311xfubrIQ2HXXXYU+c35GhmOTcWdu4Xjh3MX4Mpc4t9E+Y0V\u002FqrrWUF8g6u3bt2+agyPkWWgIVAeBMmcYl0z5XmZ+86y0XGUXabvB6c6Y\u002Fk6mf\u002F28r2bOv9\u002FK1JHXSCuX12GHO6TlclvL5Lcvdsb4bEm0XlRm\u002FfSml+Nr5o8jpHTaWJn9ywckPc38YbgUtV1C8Gxr83ae1xS+Ek2hE\u002FXVh8UWW0zYu33wwQdnfFCKPAxgvFjcvsRgxjvDRSOXjngc8FBgEOAZw4PDiRsjiHLHHHOMYHxihLD14vHHH\u002FdGBLetg8cRuarqQaY6dOSRR8paa63lPfMYe7SLUY1nJloPRtO3332bZkTgwcNbiCGGhwcsMOjiHjbqwYjn4oMn6qKLLpJbb73VexrZH8tFBZkoUS\u002FGKUYFxhn7YdEBGS6S7AXnAsaFGE9fu3bt\u002FIKnOm1gcLJ9BWOevnPhZIGB9wsPLW2hAxfJqsYH\u002FV555RWKeGIRgEEReBg8LDz6uoshF3ou+syfRx99VGgbXcDTF87xhW5cgDt37uwN5WbNmuWQzpxF+8wrFhYvvfSSX+C9\u002FfZbwlxkXi6yyCJ+sQXGO+20k7B\u002FHV2prSocMGbxTmM4IE\u002F94BDwhAcmjDtxjgGMTsYNA4TjCN1YQJFfFbVv314YMzzbzNlEIiEY7JSjzjPOOENoD28h82T4q8P9vmvycxF3DtCbrSHHHnusYNAef\u002Fzxvgh6MmYkaAsjB8K4JY33mUUf+iADMXejx091+81xut566woeYYw9+oRBd+WVV0nz5s0Fg\u002F+uu+6iKU94+DkmBw4cKGussYb077+zLL300n6uwUOoqrGsqzlNH6DLL7\u002Fc3yEEq4Dnbrvt5hc1LMbREeK4ZDGz6KKLksxKVZ1jGFPOr5xbGEPmKUYthi595TyIAYwum2yySdZ2WGyNGDHCb5FjXp922ml+nz\u002FnCRZojBXtsOi90t39ZOxZEOCdD5XSfzzjXEc4ljmncQ5joUH7Xbt29deh6lxrNt10U+GuDeMc2rHQEJgXBFos11cWWHQFabbIMrJAp3Wl5L\u002FkXaRZY9+QFstu5\u002FPEnXObd1lLEq0WlbnOCG\u002FRrbfM+nWESFmpp1m\u002FvCatVtxbZv2cvGNVOmuqzPnzXWnRdSNnbLdw1GZeVCyosmZsV3M4OPFygeKkFy+KBwavNkZ5yOOil+vkjNyhhx4qHTp0IOqpj\u002FOScnLnIj137lzByMGTi0fJC7ivgw8+yG8\u002FiV60c9XjilTrHyMX452LQ7TdQw87VKJpKu3fv790XLwj0RR169ZN8NAHBoYWRlbw3gY+IQsNPN\u002FclsewhNq2beu91XgckYkS7YE\u002FhjbeOy5cW265ZVREuGCiA4YLGdVto1evXoJ3jwsdD0eRxvOGh\u002F\u002Fr8odbhw17SFS1yvGh7+HijWdqovNOY+jhuUY3LqrruTsInTp18l5WbvnirSMPwmg+6qijiOakY4452j\u002FcikevZcuWOWWzZYI3CyIM6SBTXNzBe0ExdAMPwx4dueOw5pprSj7zFK8uRgN4Ug\u002FGM0YVxgWeQTyGjD2GAfOPBQjHAbxAyyyzjDAvaY86ctEuu+ySymbO8swFiwaY1Ec7LB5JQ8xhjl\u002Fi2YixAxsWNfQ9mxx89McQxBgnDW244YbCHZN33nmbpCfmM22TqG6\u002FkQeP3Xbb3V3XkqdzVfV34FgMUicefuY\u002Fi0\u002FSLJo53rh7QTpOYFvVOaeu5jRj1KpVq5RK\u002Ffr1k7D1qLi4WFgMcGcPAfrOIp55SDoX0X\u002F6nO0cs+SSS\u002Frz1THOscG48SArxjLHpK83zy8WXyzqgjgLHeY252l04NzOcRDyqZ87eq+99lpgCQY2hn2KkSFS3WuNqooZ2hmANFaNEWi20NKpsomW7Z3nOnm3vmTiDzLzy6Hy3\u002FDT5b9XzvBUNmuSl23eaXWRshKZM+5LT4mWi0irVfvL3P++l5Ip\u002F8js30ZKs4V7SFGbRZyh3VJ0gcJ7oNx3pAZfiRqUme+LXH3N1X4vcnQbAKDgHenYsSPRNOrSpUtaOp7o5IysOI8yeFW4hYnxs\u002Fjii6eJtGvXXrh9za3VkJGrniCDwRvihFywCOOEUYnRF2+3davWEvciZbpoYxSpqoRPWIDgLQq8ELJXlr2LbEkIxF0CPJxxfSnDNhI8eI888ogsuWRn4U4D+pIHcSHiIozHEiMLXnXbAH88UWCMR40tGewdph9sTaBOKJ\u002FxAQswoo9cyLl1jMHFLXsWH3jqWMRRH7eKwTdqcMDPNK\u002FgR+mxxx6XAQMG+HkR5cfjcUyjcwDDYOGFFxY82PFy0TTebO6q\u002FO9\u002F\u002F\u002FPsfHBQVQFLPH8Yfm3atBFuszPOjBmLjq222kqKi4uF8WT+sSAJc4IQryBGEx5433COL8Ywms3xEeYf\u002FcTAiuYTR4YwG6E3CxKMvmwygY\u002FXP9O4LbXUUvL77xWvAGRuhDLV7Te4g1MuQ4r2MOiD95Rj47DDDgtNVgqps6pzTl3N6W7duqXpw\u002FmHOz+BiWGNV55tGswF8MWhEfKzhVUd\u002F6rqt4yxaB80aJAwD\u002FA8M8ez1ZmJv3jH+Hm6nWC4M9+4PmSac0sssYSgX6iPLUBRgz3woyF10fcoj3h8zsMzMgTqE4Gitl2k+dLbS\u002FstLpH2W17sqXjb62SBjquJJIqkxVKby6xf3pOZP78tLbtuKtqsubTo0kdm\u002F\u002Fq+zBr7prRcuo\u002Fw0eatpM2ahxBtElTbxnaTAKWqTuCFYm8nRh7eON5KSRm8VnjMiAfCS4RxEdIhLBMN0Up7wPEa4gVZa+21vdHDm0u4HZ4q4CKff\u002FGF38qyhvMquqT\u002Ffyf2+q5oPXhHuUC+H3tNIbfyfWH3VeYo\u002FGNscdLHAAo8wu+\u002F\u002F97fyiWejaL1xGUy5YHbaqutKnjcArGdBm8u+2xDHZTFUPzKeZbxsmJs\u002F\u002FLrr\u002F72+V133+3F\u002Fps82RvfV7hbtMsuu6zn8ZVvG8hCPJikqn6\u002FK9tb2L7DHk4MG\u002FKhMjeG4JTP+GBgY1Di4Wa7SFFRkbt931+Gv\u002FqqYMT33WYbqpSea6zh9ypzy9czyr\u002Fi41DO9kGZ\u002FxZ5\u002FIkn\u002FJaBV4YPL+c4J0Iqloxg2LF3OJlKfmPsJ2MieN3w6H80alRg+fCll1+WT8vfhoCnkTsLd951l7DVBoF8cWDc6O\u002FLr7wiYYHBtpkXX3zB783dofzVetTH\u002FNtzr70kzAlCDO5TTj1VMNRptzoUcKLM2uusIxyXzCfSgeLHb+ATUp47HGx12saNV9RAIi\u002FIEEI8GIknlXggFja0u567cxJ40bC6\u002FWZhxpiCZ7SeT0aPlug8OPiQQ\u002FxzICM\u002F+sjvH2cOBvkyN49DnBAdGnpOowdUxleEuKvI3Y5HHn3UbzU74sgjI7nZo1Ud\u002F5OnTJFff\u002FtN8GwzB956+20ZNGiQfDhyZPZKIzlBzw8++DDCFWFhxjmjR8+esq67e0XdbCmJCnE88uwAvFAP8ThF8+gPdUVl4teaqHxUzuKGQF0i0LzzujLnt3dk9u+jRUpLnCN7jsz6+T0pnfGfb7ZFt41k1thnZPYvL0vzpdZL8rpuJNPHDJW5k76U5p3X8bzS6RNlzt9jfB2ekeNr0pTp8u+kKfVCJdqsRu2YsZ1jAHNlcbtzpZVW8t6QILff\u002Fvv7NynceNNNgncI78Phhx\u002FuH6IKMplC9h1iLE52J3w8nXjN8FBwQkX+uOOPF\u002FapYkxjQI8ePVr23Wcff2Eobt8eEU9V1cM5jErrAAAQAElEQVQ+01tvuUU4SY+fMEHQk1v4vnCGr9AuF20uGBj4eE7Z4pFBvMYscHviiSc9dmDw2++\u002FC\u002FsTMaabN2+eVi9G6p577CFsw8Cwjl+4zjn7bGFP40EHHui3NnABooLqtIE8W3h4OAusQxt4uVQrFknIQQGnXOOzzbbbCnuwwX6DDTagmGy73XZytzNYefhqpRVX9LzO7nY2Rv2ee+4pX4wZI+COIYU33wvk+Nqkd28ZPGSI9NtpJ2EvaCbRzTbfXNi+8djjj8uk\u002F\u002F6TZ5591r91JMgy7\u002FCCnjdokGBw40EeNmyY7OX0wQhj\u002FuFdZC\u002Fq6t27e4yDwZoPDvQdA+T+++6Trfv29c2i07PPPuffehM1Ao8\u002F4QS57NJLhbsBGKkY+9xe\u002F+nHH325226\u002FXa6LPbTqM9K+MieoZ4EFFvAPnTLfJk6aJNffcIOwGMpcooLLnQ2Opa233lpYlJHT1XmrWQBgOE0r\u002F+Gbfffbzz8MO3ToUJkydap\u002FOI0HjFkEggPlMlFV\u002FY6XOfqYY+SWm2+WZ597zr\u002FliHHr63QL44L8Fm7c8bAOOOAAvyCj7\u002FAhDGv2\u002F3LuYbzh5TOW9TGn0SVObG275uqrBUcBi9h4fqZ0Vcc\u002FnvzVVl3Vb79hrlEHxzshtJqb6+zz\u002F\u002Fuff\u002FzD1vAy0dlnneUf7AZHFjzsOWcLYAd3t4ZtSzg9TjrpJOHBY87BeM\u002Fx0LOVJFN9gcd2p3edM4VzHuNKf7hTwTl8kpu7VV1r\u002Fh0\u002FXq5ymHH8hjotNARqgoA2ayWJVl1FExXmozZrLbrAgr46jOVWqx8o0z8bLBOeHCATnzxAZv\u002FxseDVRqDZQt2kaKEe0nyJ3q6eYliywGIrS2LBzs7r3dfV09LzSib\u002FJtO\u002FfljYx+0ZjfyrAq1G3pGGUJ+HyIqLi0XKkj6EdZwnmn1+D9x\u002Fv\u002FdI463AC8P+zrh+Ksky8Nnu8N6778pSXboIBjy3up91RlBbd5ud\u002FEOdVwrPKvv\u002FuGBygcEg420K5Aeqqh4MtjWdJxyDBqNu9CefyNFHHx2Kx\u002FxbIke4hQIPwhFiYB84cKBQR7du3VJlMkU0E7OclykP3HglHQ+QLb7YYtJ7440Fg4QHRsuL+SCUxQjH07\u002FYootKl86dBc\u002FewQcd5GW4AI0YMUJatWrlHw7DWOdClG8bvhL3teMOO\u002Fp3D3NbGcx5GA6jM7oXOoxhPuPTs0cP4aKIgRa8wRjHbC1hPF2TqX+8+ux337RPH7+X\u002F\u002FrrrvNGQEogFgm4wN5t1139GOF5ZaEQzSO\u002F\u002F847C57ZY9y4L7LwwnKVuwPAwoW8QDwUytaD7dwCgW0z4M1CYUl3uxuPO3uu8WyDLbTKKqv4ovnggJHXr18\u002FYe\u002F6ms6LT8FFF1nEP6jHcwtLRLZUHX7YYf5NDce7xSbbeQ479FBhT2w4nm5whvbKbsFLHflQFIuFF1rIG2vc3l92mWVkheWXl+++\u002FVauvfbarFVFy+NhX3311WW7bbcTHjhkvrH\u002F\u002FASnazhu115rLb+ff8iQIUJ7bB1i7DHoF8zx4zZV9Tuu4LHO2MYAPdkZcRynJ7pFCvu1MbiDLItUzh9sg2EPd+ATrrfuurKnW0yhH9t84OUzlnU5p9EBimJOGuKOCMYq\u002FYg6G8jLRlUd\u002F8w7zkHnnHOOv2uyoVsQ89zHuu4OCHXusfvu\u002FpzC+YbzPrwoBT15XgLs27VrJ9u6ux9si+IuKLILdejgH8jlfMS2NM7B7NWG2E6FTKiHeJQw0JHrUFzs32RCf6q61kTrYm6zgGabWrReizcAAo28yaK2HaV46yskGM90p9VyW0i79Y8h6qnlMr2leJvrpMP2t8lCO98rbdc\u002FShIt2vg8voo3O0\u002FabnAs0SRpQjr0vUrarDMgmXbfC3TsLgu7solWFQ5Fx874v2DL5tJ+wZb1QkVlc2vUjhnbGYeuMhNDKf6gI\u002Fv6uNByIgwl2E+KVxF53iDBBQ7vxS3Ooxxk4iEeMfZRcvueB7AwbKg7Kod3hFenUS9bOXizRyKyskS2qnowCHgrAXWwN5Q2eeodI53yvE4QL26LFi1IejruuOOE9iiDZ4cFBHuZgycGb3rcWDvUGUV4I30FkS\u002Fq5jYwrHi5Ps6wfOONN4S9mBh07Alu3749opWICxOyEydN9K91wzjk4oYg5WknSjxwRF512sA4wXvLxYkL+88\u002F\u002FywYsNTDQoD6i4s7kPRU1fioqjAfMLx8AffFeOEBG+S8yC6Z+meceOgTQ5D5wMKLRRJt4rVPCZZH4uPGmDG+PXv2lHgeRXg1GXv9eZXZiBEj5KijjvJeV\u002FIg2me+8swAnlvmI55g8jCs0SNKGHDkQVXhgAxvqOGtDWBMGmK+sHWKeJQ4fvC6ggNbaY53xiz5GOtgt7nz2JKOE\u002FM1frzSbxYOQRYsMViQBWuMIu5YMU5BJhpG5zW6s\u002FhisRQegOQuFliATSi30UYbCduHaIN5xKvfiouLQ7ZfRMWPHzKz9Zu8TAQuPLjL+QgcGYe4HHMCYzq+b5jzCPONZwjAI5SjjlznHNXandPxcwJ68OAw40w8EHd7IO5+BV4+YVXHP1ucONdxzIMjx7+q+qq548NxgGc4er73mZEvzg28DWbSf5OEOc6ijAVmEOG8zhzkPMWcZuHFMRryo3Ms8AiD7swttjLBq+paQ73Icz5nXzvt0Q\u002FKGhkC84RA8rBIr0KbpaddSpu3FkkUuVjsH9tFY+anl9N0wfLjL53ZOFOx3jbOThSi1hhSmfTiFqWqSrNmC1TKbtasmUQ9p5Lhg+cqAzuNVVU95OORTCtURSJbf6ooVu1svMiq\u002FoBLK8sFN3rRIpOHNavbD1\u002FOeRVVK7dBXpxUVaLGUTw\u002Fns5nfOJlsqWLioq8Ny1b\u002FrzywTpXHRhhYJxLJltebeJAG3i2CQPxcPIJzoMLRoFX05DFRW3Uk6t9sAbPXDKZ8uL9ziQT5WWTxzjlvc1sAYrK5xOvzbEEZ\u002FDOp91sMjwgifHInYVsMvBnz56VeqaAdCDGQjX78c8ivyZjFeon5LjJVQfnsqrO9dSTD+V7bgb7fOozmfkZAY6LJJW0XV7mOippt4ILV5A5bZaXuW1cnHS7FWVu2wi1X0nmtHdp+J5WkrntoJVdWPckRS0KftDM2K7HIeIVXbxKjq0J+Z4g61G9gmyKV7Wx1YV9zcGjU5CKmlL1igBbb\u002FDI12ujjbgxtkjggd90000bcS9E8NTypiLuImTrCA+ts\u002F3tqaeelnBHJpts9fgmbQgYAoZAzRAwY7tmuNWoFA+2sDeSbQ+hAraDsD82pGsa1lY9NW2\u002FrspxceUBLrauZPPa1VXbVq8h0FQQwIvK1qDG7t1kqx1vgdpxpx2zDg0PNuKN56034SHzrMK1lLHIoov4HwXirmEtVWnVGAKGQBNCoE6M7SaET612hT2\u002FPJ3O67pCxXi6l1566ZCscVhb9dRYgToquOqqq\u002Fo9xTwEWUdNWLWGQJNHgB\u002FiaQpeXh7Y5VzHNo1sg8bzG8hwJ0yVW+LZJGuPz+tg+ZGjxr6YqT1ErCZDwBCIImDGdhQNixsChkBTRMD6ZAgYAoaAIWAINBgCZmw3GPTWsCFgCBgChoAhYAjMfwhYj+c3BMzYnt9G3PprCBgChoAhYAgYAoaAIVBvCJixXW9QW0M1QcDKGAKGgCFgCBgChoAh0JgRMGO7MY+e6W4IGAKGgCFQnwhYW4aAIWAIVBsBM7arDZkVMAQMAUPAEDAEDAFDwBAwBKpGYMzEr6XujO2q2zcJQ8AQMAQMAUPAEDAEDAFDoEkigKG998trmrHdJEfXOmUIGAKVEDCGIWAIGAKGgCFQnwhcP+ZG19xcM7YdCvZvCBgChoAhYAgYAoZAfSJgbc0HCLz\u002F+92+l4nvv\u002F9emgL9+eefMmvWLN+p2v6aPXu2GBkGNgdsDtgcsDlgc8DmQF3MgXHjxsmcOXOqTRMmTKhtk8fqq1UE5vraEvwMdj609DLLyLLLLiuZZOEv4\u002FL52XHCTDLwkcuUF+Uhg2y2uuL5pCnfqlUr+fXXX2XmzJlSWloqJSUlPiwrK\u002FMdbaiv0tIyr0e29tGvpKQ0W3aKX+r6lEpkiJBPn6MEL4iWuPLRvGQ8vV10oQx5xEPZhgrR2esRUwBe0JOQdBAhjv5xQi7IREP4cVnS1JNJDvkonziy8ClHSBp+IRC6oFeU0DHoRjyaF+KUCzKFGEb1Jh7XEf05rsgjHs8v9DR6Bx3RP4xLNIzKBNlCCNEr6Ek8k07wgwz9yyTTUDz0CfoRkq5KF+Sy9YfyIZ8wXlc8n3RcxtIVCIBhHCPS8BkDQtIVJSxWXwj8\u002FscfcuXV18rlV16dItJ\u002F\u002F\u002F1PSoVRH38i11x3g5xx1jly592DJZqXEmqCkSofkCx1xiITWLIYraXOiIPARhMJJ1bmDV3SEJOe8oQQvFwU6kpkqIs8iPKqybZCuri4WBZZZGH555\u002FkoFIeOfLzaRfZ2ib6XVpW4jHJVDe6lZS6fEk3euOyyJWWlWatB3nyVVVU04k8SN2Xqqblu2VAqs4yN77o4sS8DHHaJV3fVOrm3NySuU63yriUuvmGbuik5XMgpJO89D6qKmwBHx+JfamqqKZTmbg\u002Fh0cQZRzBJ8wpdAt58EP7IZ80\u002FCDTkCF40b5qeh\u002FhQarpfFWl9w77hl2kols2An\u002FwVTf+qurHNvSTMsQZA5cl4r5IQ9JIPsy36HxVrTxGdCUqQ7oQqKqxQUf6lxy\u002FZL8YG4i8hib0YO6gh6r64yCk4QWKhrn6Qz9Dec4PPu0cQaG8T7trAGnyCZGHT9woHQFwYd4Thpz0MUvaBWAY8i2sPwS+\u002FPIrefe9D2T17t09dV9tNem+2qrSpk1rr8QLL74k\u002Fzv9LFls0UVk++22lf\u002F++0922X0vGff33z6\u002FKX9VaWyXOSMvnAQyAVHmjBLyPbmTU1FRkUBBNuSHdK6wxHl4VVWoS1VT9VCHuA986iZMJDSVX+p0EPdp1669TJ8+PVUeOVUVDkaXXa\u002F\u002F6KyqktCEZPqQjzlTlCjKlJ3iIVfqxiDFyBFRVaHPgVRVwifwQki9Ku6vXIaTE7qEfOL5thvaqK2wzPWX9jPVh37NipqV91MrzQFxH2Si5EznrOOgquV1JXwo5R\u002FKEy0rn1tFbl6rqpdxqKXmFPmkkVdN5jPmDTHnJMtHVb3e6AipqoSPqqblSfkHufJowQWMP+ORcOcA9ExokUTnKvGiRFGyX65\u002FRW7s4DFWBdeZmELZ5o3vZyI5R4nnmtOxKus1WXlsEmljwxigO2NCP6AQr1dFszSGPvSBEEI3REudA4AwTlX1h3IJTY6bqgr10X\u002FKifsQqjsP05aqCiHypc6pIPaphADXKXF4SeQDZhVjph5jcZ\u002FS8nO3izbaf4zR7777Tj777DNPxOEVcocWX2xR6bv1lp626buVbL3VltK69YJe5SeeelqOOuJQ2WfvvWSD9XvJSSccLyuvtKK8\u002Ffa7Pr8pfyWq6hwnB1XNv1JVBAAAEABJREFUKBZOCKqZ80XEnzxUNWP5yswyUY3LqvcuVJat4MRLVOQ0XExVfd8ly0dVpShRJfwCxkWJIqnNDyd4TvicpKL1qlYgqZqMIxuVqY94kTOOVJPt59teNmnwo454X+FlolJn6Ce0Am\u002F6r5peO3XBz1S+sfPi\u002FW8c\u002FXHnDUkfI9X0dGPoB3PK45\u002FIfV6o7pxuyL6rpo8Duic0d\u002F8aUt\u002FMbbs+uP9MeVX3p6xSMXVzlbGulGGMnAjgjGPuaE6pisx85SpKFFZs0qRJ8sMPP8iUKVNk7ty5nojDI6+wtM1PmyU6dZJp06alCbdo0VxatWqZxmuKicS8dkpVvUHIrTRPtbwid9VXMrY5UXGSoz30V00eVhhBpOGTDyEb+OQ1JkJ\u002FVRVVzUvtUreSn+tuUc4tmeu38tD3TAV9vZJI1ZtNTkUrYZ+pvobgoTP9YKzRU1UzqlHqjOeiRIXxnFGonEl94vqccB5TKf\u002FQTnk0LWCxAiPMLfSgvCfXZuAj09BEH9Avn3khsf5LgX7oU6nzNpa68w1jHMVbXR\u002FgB9WRJe5DIgVK6FyUx1ylv\u002FnIFUI36RMGUlyXMB+Zk8jE8wslnZwzZZLIcn4Jembrj2rlcyjnjmS9ImHeUh4cPBXY+SP0sSHDJF5uHBKJrGogA35gqe4coKpZZRtDxt85tlbkymvovk2eMlnOOvc82WSzraT\u002FbnvKw488mlJpv333kZeHvyZXXXOdPP\u002FCi3LeBRfJ7NlzZIvNN0vJNNVI9pmbR4+Z3BCiRc4bCTnrzBvf8OqKOKBCu6qZDyjyobrSoa7rRfdSZzyHk3Fe7Tn5ZoxDImlcJm+5pZekXk72RUXzNPTplTZAKswB+qKaeQ4gI9U46Za6i1xRoma4oAfYUoe6NqXAPgnXL261qqowL9A1riK6FyVq1v94XfWRLnPjVebmfBxv+kpfuOhCzIO4TH3oV5020BF5VSXISkk5FVXNKlMoGejKccF4BJ1IM2bwmI9FieQWIHhBppBCjpVMi4WgY1X9oZ\u002FIMA8DZaoPGTBg3qpoqN7CcgT8OCRyn5v8fHPnA7BUbTwYlnexUsDLHioxyxm58spFGiRo1qyZ\u002FPTTz9Jvxx3k5ReekeOPOUpuuuV2Gf7a6yl9SuaWyNvvvCuvv\u002FGmpx49ute5zZhqvAEjuWdvFYqpJic0J5QgSpyTRkjXRqiabCfUVYRBWU60xUFGHiczwmi+qjbKgeTkUpTIf3j8hcthQv9VVcBA3Ad8XJD6B6tMJ\u002FuUQCyimo59LLvBkvQPot\u002F0kX7FleHCVZTID0PKq7vIqWq8moxpdbJkhDmHHkEf1cKZc+gEqSrqek+aOt3BzDPKv6rb\u002F\u002FJiDRaoqp\u002Fj9I1zDseLlH9UVRgP+BAy5VkFGTAWfq6WH7+5lPRyec7pXPXUdV6qT4mitKaYezBUlUBU1XmNEwV5jubY5lzJHJIsHxX1OaoVIWU4nnyG+8o1F2nDifj5WuTGH1nVwjl\u002FoFtDExiBqWoS42z6gB8Ehn7+ubte2WQbA5+tI9n0zJWXrUx98DfpvbG89srzsvZaa0qLFi2kt0vvsvOO8oYzrGn\u002FpFNOkz332E2eeHSYXHHpxTJi+Esy5suv5KWXXyG7SVNiXnqnmnvy16RuDpJouXg6mkdcVZ0zvWJfnGq6TqrpacoUOoU+Y0BwmxVCZ9KceIjXhKiXVX\u002F84qGaxIj8aL3IRtMNG8\u002Feumr6HECSi526C6GqkqySMGLiuFBItXLdcZxU09tQdWWkYk5ST6FTtv4Xut7op5rEP9O4qJbnufFQTcYpU0gU9OY4hzjO0Y8485g4RFyrMacp0xBEf+hDUaJIVDVNBdX0dFpmASXCeTbTOSGq5l9\u002F\u002FSX5vOdYVVNYgI+qpqpRrYjDVG185w\u002F0riviOsT5ieMBiqaztanqMHRe7mz5xq8bBDheWrZslVZ5x44d\u002FWKad4jzgOcG66+Xlr\u002FxhhvKu++9n8ZriolaMba5CARwiKumnzxCXlUhA8WJCEI2hPBJUzdEPBAyqsn2VCsfYHH5UK6QQ1X1ng5W6IHQl4tXkfN+EI8TFwewCPzQb9UkNvDh4SEgHif45Ac+cRX3Fykf8hoyRC8oqgMnYlWNsgRemDdpGRkS1KdZ+kodnNwDtoTRulUzzznqy9BUvbPi7ypHf\u002FqjqildcvU\u002FJVQgEfSvaq7H80lrlvEthG4xx8JxTshxjl7EySMORecd6UIkPz6lJUIfVLWSiqrueHELH+TIJCy0fjFf0C16rp0xY4ZAHCvkQWPHjpWrr75aLrvsMpk6dSos7\u002FiJ9gd5+ugz3ZdPu\u002F6HcR3788\u002Fy7LPPynvvvedyk\u002F\u002FIqJuvyVTT+mb7Aw\u002F5VadXHAdRAhuuV\u002FCoB7wg4oEYA1UNSQvrCYGnnn5GHhr2sP+9E5r8a9w4uf+BYdJ7441kgQUWkDXWWEPuf\u002FChVP6\u002F\u002F\u002F4rjz3xpPTosTriTZqqNLY58UCgwIQmHj15cNIgDR9CDh4hBA8iHuSoh3ScVFVUVcinDGG0LlX1JzPyAqmqvzUu7hNkQx6hY0v0pEm6PgjdWYVz0GPcEA\u002F60D5YeJ67MJEmDhGvCakm9+JSB0T9XPBCXaTRI2AU+CEMfMpCyDcEbuhD+xBxPGTE0Ye0anIOwAvEiTfojwzYu5nk5xLpqogxipaPy4Nj0IOQ9lTVi4VyQRdCMhoKO9qOEg92gQd6QehPf1ST+iNbVf+RKRRSVT+u9IP+QMwN+hR0ZEyi+fALZTzQpSpS1UoijKGK+8uQV0m4ARnoSfNR\u002FMMYwVdVYayQg49c9HiSBv4wlzhPQugX6Pzzz5ezzz5bxjoDO6jYrn07WWihhaRLly7OkGguyMb7o6r+ekYeRP3BSKSeP\u002F\u002F4Q15\u002F\u002FXUZNWqUL48M\u002FMY0X9G3Kvrwww\u002Fl+uuv9xied955Ap7vv5+\u002FN\u002FPpp5+W008\u002FXZ566ikRh6lEPqrq7QKwC8Sc4jwQEbNoPSCwfq\u002F15OtvvpWNN91S+my+tey17wGy6y47+9f\u002F0fxVV1wiX331tfR2+Vtvu4Ps1H936b3RhrLHbruS3aSpSmObgz5OqpoCRVUlni+RT1FRUaX8XAcBedH6VHO3hXykuUptUVc0v77i6MVJNUpRXVQre6+RzaYfeaoVWMTl4u3RlmqFvGqyvXi5aJoytAMRj+bVZ5z246Sa7Iuq+jGO5tN3iXxIV0d\u002F6lJN1h+pJhVVTWKHHET9qUwXoS34gUg7dkH8q2olvFTT+4requk8KeAP+KNzIPBWrdBfNX28yC\u002Fg7mRUjb5FM+hzY+gHOqJ7nFTTxycqR9+ifW3IuGr63An9QN+4Xm3btJUBAwbIrrvuKi1aNE\u002FdjZw5c4Y3ytlXq6r++JswfoKM+2ucsO3k999\u002FF2j8+PHCh7p5sAwD8e9xf0vgkxeIxcmvv\u002F6ayvvDGenUMXv27CBSsOHbb78tDz\u002F8sPzyyy9CP5s3by6TJ0+WRx99VL755hv\u002Fajv6Qp+incDrCf+3337zP37CNgTeMf3Xn3+mxFi88EN2fzqeSsXYjXMeVcriSUeYcqTBnzREe\u002FAw0Elzd4LFFJiiH3mMBe0Sh5CbMHGCMBbwSSNDHiHpQPAgfvsj8Jp6uNhii8mgc86SD999U55+4hF5\u002FZUXZb999051e3GXf8tNN8h7b4+QRx66X9558zU55ugj\u002FTGSEmqikSqN7Sbab+uWIWAIzLcIWMcNgXlHAGPwmmuuEQijD+N66NChcs4558qNN97ownO8kUne\u002Ffff7+WQDfTCCy+klMAgu+GGG\u002Fy2lMsvv1yuvfZa\u002FwNtCGBI4g2+7rrr5JJLLpEHH3wwVRdGJTKFSmwZefLJJ716m262qfdsn3\u002FB+bLRRht53iOPPCIYy2DClhwMazLAEgzgv\u002FHGG\u002FLpp5\u002FC9j\u002FsAg9DF+MdD3nA66yzzpKRI0d6OTzgyH3++ec+\u002Feyzz3jMqJO6wZv2brnlFmeiqzf8z3Med8btwgsvlMcff9zLU090nBnHiy+6WBgLtg9hYI8ZM8bLwqNuGvz5559TvFmzZsGar0hVpV27dln7zAIzV37Wgo04w4ztRjx4prohYAgYAoZAYSDwxBNPCMZdixYt\u002FN5UPPZsn8AAXH311WX99deXddddN7XtsU2bNinF8bLyoOVKK63k8zE68fzi0b7zzjv9D4FQ7yqrrOINTwz4VOECjowdO9Zrh+5bb7W1tG7d2t8B6Nevn1xxxRVy5plnyjLLLCNdu3b1cmynIYIBi1e6bdu2HsvFF18ctuA5XW+99bw3\u002FLbbbvMhvKWXXlowwIcNGyZfffWVgCMFwJHwhx9+JBCMYXgsYGCsuOKK3kBnSwuYLrXUUkKbX3zxBdmV6Mcff\u002FT60J9JkyYJ47v22msL+5Ex4GmbQh9\u002F\u002FDGBrLbaatKhQwcfz\u002FllmU0eATO2m\u002FwQWwcNAUPAEDAE6hIBDLVgoO2xxx6yzz77yGGHHSbEF1xwQdl8881ll112kZYtW\u002Fo93EsuuaRss802KZUwzE899VQ5+OCD\u002FbYUMthigVHIFgjSxx57rBx44IFywAEHkGwUFLZtsK+dLSRRpVVVVNWzNtxwQx9ipLKtIxjdG2ywgbDAWG655Xw+4W677eZ\u002FWRGPMYbsKaecIkcddZSwoEGIBc\u002Fyyy9P1G\u002F3wPvMthBkYbIAYHsHceTAmXjPnj0FjE8++WS\u002FDx9enA466CA\u002FtjvssIPPwuPOAmKttdbyafTGoP\u002Fkk098OnjwfcK+5msEzNier4e\u002F0XXeFDYEDAFDoOAQYJ\u002F2tGnTvF7BC4uBuc4668iqq67q+R988IG8+eab3nM6YMAAwTvqM9wXZTDKXVTwrhJiTOLxJo6RjgeXeNeuSxE0CmJRgaIYuPSHOITHni0mEMb16j1WFzz9YDjyw5Hy9ddfew8\u002FXmzk4xR+QRGMVZMGe9dy7zhba5ZYYgkBT\u002FDDG015FjyEpPFuE8fYxhgnHsqrquAphxenTp06eVboF95tGCwKCL\u002F88kvvKcfLjSxee\u002FhG8zMCzXznzdj2MNiXIWAIGAKGgCFQXQSS8q1atfZvJiEVPKV4OR977DFvYP\u002F0009CnO0GeKeDlxV5CA82e5AxQikHD+MzGGtsqcBzjgf9o49Gkd0oqFu3rt5oxtvL\u002FmcMWwzqBx98QNgjzZ5pKRO\u002FtYRtNnSKN4+AQ0\u002FnaQ77epu3aE6W8PAikc6dOxPI999\u002F71+7CP+zzz7zvG7dunmP+QorrOC3jbz77rs+vfrq3YVFDcY2WC+88MICYRRTEC81OKMf21jg5UsY9xjo6I3+lDOvNigY9VryQA9Cwn\u002FblyFgCBgChoAhYAjkROD555+XIUOGeOLtFVHhqLHIg4wPPfSQf382XlD2c2OI8WAYe7F5eA\u002FjO1qeV+NhgPIqQPh4xRdaaKHUfmYevhw0aJAEYw6ZQqfWrRf02y7YJsP+5ksvvVTowyefjPYGMNtswvaSsJ+dvdf0K2wtIb7KyqsQ+FckXnTRRR4TDGU8yAqQCwUAABAASURBVDzQyIOSPJTI3YKwpYP92BTizSEYw+iy7LLL+nc889Bj2Ne95pprel3wvl9wwQUCsSigbHUo6Iv+rVq18nu7q1PeZJsmAseuerTrWDOpN2PbtTZf\u002FbM6ZrUd7TS3xp577jl\u002Fwojy6yvO3j\u002Fah\u002FCQxNv96KOPhLxvv\u002F02nmVpQ8AQMATmewQwyPAwQxhVUUA23XRT2W677WSRRRbxvyqJh5X9xRh44TcW8JyyXxiKGnTI9urVy3tuMdQw3NjTrap+n\u002FbKK6\u002FsX5vHeXvnnXf23uJo24Uc79GjhwwcONDvqaZvGN5slYEXtm6gP95++kmc7SHRvG7duvl972A7ceJEoZ4jjjjC7+dmAYPnnLsAhx9+uGBYUwe4E0Ls9SbE+0wIsYWEEKOccWJhwzUb3WrilV6t+2peL+pkLHnFIXGj+RuBVTusJA9s9bEZ27U9DbgFyCucWL2fc845cvfddwu3EGmHlTdei\u002FDEMrz6JLwAtA9lapdbZ+Rxiy1TvvEMgSaEgHXFEMgbAbynV155pUSJB\u002FdCWlV9XZs6g\u002Fu0007zr+jjob2w55iH+IJsCA899FD\u002FCjzSRx99tH8w8oILL\u002FDbK6IGNXuPeTAPHfB8Y4jzujvKYZT6hgv8CyN6\u002F\u002F33933D68+DiOAXVZsFCYsQeHFjV1X9A6X\u002F+9\u002F\u002F\u002FBhgbBcXF\u002FuFCJ7oCy+6UI488si0Bxsx3sEICg808guGpCHeFEJbEF71M844Qy6++GJfT79+\u002FXw7bPlhmwnykGpynMGdNJ56ykO8S33GjBneS46xDc\u002FIEAABDG7zbINELRH77rh1iFHNgcwqnAcmMLhZMWdrBo8zBnn0ARLq4sSDJ4RyyJAOT3fD4+EPeDxgQpqQW2a8txQPCLyqiPqoIzxwEuTRBT56BB66xHnk8coq+NE2qQ9elKKenEy6cjcAefSnXuojDbFQgMetW9L8sABpiDgep7iniTwjQ8AQMATqG4GwNaK67fIjOnh+M5WjTtWksZcpvzHwVDWrV5491zxwyOICb7jk+QEvcMtTPKcYe+pzCuTIfOutt3wuiwi2uPhEtb5MuCkjYMZ2LY4uhisGIgf\u002F7rvvLngjtt56a+ndu7ffJxaawpDF8MRwZJ8eK\u002FObbrrJv\u002FCffXzs7eNhEvb18RojyuV6KT+\u002FPMZDIGefdXbqZft4QTBKKZuNuBXK6pwX\u002FfMEd1SOsrTvH2Apz8DjDY\u002F3m8Lidh7vSsUbAJ9+8Gth5PHyf3hRCj\u002FikE1XDHTkb731VqpI\u002FdgBvPfee8\u002FzRowY4X8s4IvPv5BU+xdd7H9Egh81wDPvBe3LEDAEDAFDoNEgwI\u002FXoCx731lYEG8sxLWc96mjL3ceCI0MgSgCZmxH0ZjHOHu9VNW\u002FR5VfosKrze2wLbfc0v8cafASs42E\u002FdEYrRiwrORZDdM8RuULL75QrZfys\u002F2DX7zCs8veNDzqeMIxlAmpN054o\u002FHCw+\u002Fbt690796daN7EogL9MdK5XdezZ0\u002F\u002FE7w8vIPRzDtPOWlye47FBxXzdD2Lh2y6ti9u71+Hhc68EgpvNeWgH374gcD\u002F5C8R9tuF9nnqvE+fPv6HBdhzPnr0aESMDAFDwBAwBBoBAjig2HLDu8gbo7HK9pGddtpJ2PvNtakRQG4q1jMCZmzXIuDcOuIHB9hLhhHKE+g8Jf3OO+8IDx3iSaY5fqEKCsY3+9fYG8bBSv6noz+VcMCyLQQveK6X8mPAUo6nsHlAhB9HwLBl2wevRiIvTvfdd5\u002F3tq+xRk\u002FZbLPN4tlVpjGoeaIbwWOOOUb23Xdfv3+Okw3t8k5TTpy8HxZPPU\u002Fk88BPLl1\u002F+vEnYbFAnXjW2VqjqgKeGN48BAMf7FRVaB8PCO84pVzAjEUOdRgZAoaAIVAPCFgT84gAbxHBOQNxfp\u002FH6uq9+KKLLirozoJBtXFv9al38OaTBs3YruWBZq\u002F2mWeeKRi9eIvxNmN0493laWma4ylpDEjiPOjBU9DEeeiCkO0ReKfxeLMvm\u002FeCwseAJSQdfSk\u002Fhj38UJ62wntIMYrJixNGvKpK377b+Ac64vkhjaGcKY6hCx8dw7tQ8c7zuio8\u002FORl+hGHqnTFS03Z0G+eLAdT9rzzHlQ8IDw9zgIEOfR75JFH5MEHHxRwQR8WJuQZGQKGgCFgCBgChoAh0NAI1K+x3dC9reP28b4OHjxY7rnnHv9U9F577ZV6GITXAGFkBxXw9BLn9hPeZ7ZlYEzC4+lnVvoYnnhz2eOsqpLtpfzBuGU7CfIY62HbRcij3ij16tVLaJO91SwIonnEgwGNl5qtLvDwzhNCnZZI\u002FpJWeKiRul566SX\u002Fww1sk8Erzf5zHjjBa89WE8oFfbLpSp+RwwOOQY3HOixSwgMoeLAxwpFjYYEn\u002F+xzzhae4N9xxx3967fIMzIEDAFDwBAwBAwBQ6ChETBjuxZHgJ\u002FTxSDFULzuuuv8Q3t4XjGcu3XrltZS+\u002FbtUz\u002Fjy95jXukUHhBhnzfCeHAJ8UJjXGZ7KT\u002FbRzBqv\u002FvuO2HbCq9WwoDm17KiBj51BeJVSB07dvR7oIcNG+YN75BHyJaY4H1n\u002FzkPQfJTw+RBC3VYSIJ+9JX8V155RVgwYFDjzafvvAM1+iMOVenK7Tjapc+0g\u002F4Bu6g3H+OdHyVgccFrsK64\u002FApha0zYh05ZI0OgKgQs3xAwBAwBQ8AQqGsEzNiuRYRbt24t7L\u002Fmxfk8gMgWDgxF3qHKdpF4U\u002Fvtv5\u002FwMAheZDzEGNR77rmn8FAhshiahBAeXkLqJoTw8BLSxsEHHyxdu3b1+7DZJ80Dirx3lDgyccLTzj5r9jzzQCGGclRGVYU62Y6C1xp53qwSlWF\u002FOttG6BtPY7NtBh5bOXhnKrJ4xtlnDeGpzkdXjGjKqqogDz5sq4GH1580cdoCK1X1PyLB4uGQQw7xdxXINzIEDAFDoDEiwPM8XEPqWneuO1EnSl23Z\u002FVXiYAJNFEEzNiu5YHFGOTHDPD08qJ9DG14NIOxyqv2MHJJ825Qtj7w4zcXXXSRnHjiibL22muT5QnvLfIQnmiYa6yxhn\u002FZPjz2MsODMMx5UJF28ZLzAwIYveQFQg\u002FKQaoqGKe8lJ\u002F0VlttJRivxLfYYgtfhPzjjz9eLrn0Ejn55JOFt6qQP2jQIJ+PAb7HHnsIaV77R3n0IDPbjziQh0wuXXfddVffR14ryAKGMvxQBG2fdNJJJD3hzecVi7QPfugYtqF4AfsyBAwBQ6AAEeBtVLw5iTuhcfXYjnjVVVcJd+wwhuP5tZHm2Rfa57zZGF+XyvZLiLunAQ\u002Fu5sIjhE88EM\u002F8BDnCaD5pI0OgrhEwY7uOEGYvMcZ0vtVjuOYrm0sOT7Wq5hKpdl5V\u002FVBV\u002F1PC1a14nnSNNVZb+MWqtaQhYAgYArWOAM+sYOSG52GiDbRr305wtHCns0XLFtGsWotzl5FngXh7xhFHHFFr9dZXReeee67\u002FXQrumIY2n332Wc975plnhAfxzz77bJ8m5NchcSy9+uqrwp3aaD7pUIeFhkBdIWDGdl0ha\u002FUaAoaAIWAI1DsCPMeBEQYFQ4pfpSXNw+MohPeTNM+BEEJ4e8mDeKMRPH6ojDR18oYkjDTSEF5TZAKFENloHFn0iPPgB5o+fZqEfJwbAwYMEF6dOmvmLM9Hf2Sj9UyfPh2WsIWPshMmTvBpvLY884JBDQO9yce7G2Sphx8BYxse8hCyTZF4wJ6FC2\u002FQ4ofVwoP2TbGvtdkn5gp3VkLIfAvpqVOnCXFo6rSpwu9iTJ0y1c\u002FFqVObdgjGNemjGdsgZ2QIGAKGgCHQZBDgoW5+eTbse+YXeknzMDid5GFy0rxB6fbbb\u002Fe\u002FSsurSsmDkCOf30jAIGd73tVXXy1sbcNDytuWIGTihGEceBh41IcBHnhBJ\u002FjQ3JK5cscdd3odeIMTP+oVZDHuief7q7rs9WYbIQ+t86A8r0SlPERdPJ9D\u002FIEHHhDqZLsK2\u002FP4AbTwnA06NSXCc88WzU0329R3y36HwcNQ5RcvKshE3HWBijsU+9\u002FA6FDcQXh9cSDymjIBXE361wDGNqoaGQKGgCFgCBgCtY8A29N4LoSa8ehi8OKJIv3zzz8Lxi180jyMzWtQiY8cOZJAMHbDXmp+MAuDHE83b4ni2RbqY8sCF1x+yAQKv3FA29Xd+vH8c88Lnuji4mLBo00dXhH3xZudeJsVOuE9ZD+3Y\u002Fv\u002F8HrXsBWFB+bvvPNO73GkDL97wNuh8GL7ApEvDG9V9W\u002FEUlVh4RDqi4g1mSh3LSaMT3r+eeNVk+mYdaTRIGDGdqMZKlPUEDAE6gQBq7TJIRAelMYrHQxUjGO2j\u002Fzx+x8Cn04jt16v9fwPe+EVZstFMFAx2HmovGX5vmnyeb0rXtK9997bP2DOVo8+ffpI2LKx2267SXH7YqrOi9i7zdtAeNh74MCBEt60FArz6tTwJioWCBjFquo9ivQLjzl8fnURoxqjnLK8FYvfN+ChddJx4sFzHlKnzZ49e\u002FhsXlnrI03s63\u002F\u002F+5+wZYZxZUHDAqqJddG60wgQMGO7EQySqWgIGAKGgCGQPwJ4eZHGqA4G6mabbQbLe3GDJxkvJ78ZEN7sNGrUKAkebjzZFNh22+0ELzH18C5\u002Ftmjww12qKuzbvvvuu4X9rLzFid8RoEwgDGDi2fZEowf5PXv2lPBDZ6SjxIKANAsBfiWX\u002Fcfoyx5sDEi8tvzmQdiP3rJlS2FRQJmuXZciqETUgSFPRufOXQi8R99HGsEXfURN8CeE2PdOGL+zADaMAwuaE044QVhAIVfIZLo1PQTM2G56Y2o9MgQMAUNgvkaA15bi7cWYZXsExuWqq67qMfnkk0+EbSEYYZ7hvoK3kzd04MHGA4o8RhpbT3jlKq8f5XcQMJx5bR6\u002FIcDeZ7ZkYCzzaldXlf\u002FV4OChDttRQkh+lNZcc01hywcG\u002FmeffRbNSsWDsY3nGQ86nm4e+kMgPOzH4oI+w0OvL774wr9146OPRsFqcrT00kv7Pn344Yd+2wze\u002Fa+++trzlu6WzPMJ98WrdhkP7mqwmHIs+zcE6h0BM7brHXJrsPYQsJoMAUPAEKiMgKoK+7HxfLLHGgMVgwuPL95uSgQjljj55GGQkcarzetbVVV4cPL+++8XvNp4ljHA8QpjQOPhRh6v87XXXusfciSO8Quf19DxQOU999xDshLRZv\u002F+\u002FT2fhxmDbp5R\u002FoX3HeOfhQMstrd069aNaGo7DO3xgFrXrl09f+jQocLvDzz99NM+3dS++D0KVRUe+KSfPPTJIgM8w0Ik9JnXwm6zzTY++fLLL\u002Fs3Z\u002FhE+deQIUNkiCMeii1nWWAI1DoCZmzXOqRWoSFgCBgChkBDI4ABGnTAQCUeQlUVDGx4kKpKeFCSBxT5ZVz4EJ5RPNd4sPFAY9ANGDCArBTxa8F4V3\u002F\u002F\u002FXdhewc\u002FVoZnnLrY5rHTTjulZOMRtp7g4cbQZ0sKD0LGZVg4wFNVwdBm4bDIIovA8tsiSKuqsE975ZVX9r97wKLowyxnAAAQAElEQVQAPVg0eMEm9NW9e3fZb7\u002F9pHPnzn6\u002FPT\u002Fgxhjxg3Jhi0m0u2DM9hEM8hdffDGaJeyb507AN998k8a3hCFQmwiYsV2baFpdhoAhYAgYAgWBAAYsr7WD2HONUjzQSJpX+GGgwQsUPMdsGYnmEcfgvvDCC4VfXDz11FO9ob766qv7X7qlvih169ZNMPh4+BB5foAFT3mQwVjnwUXS7POmfR64JM2vCeNxJw6pJn+gLN9f1UXXgw46SNCVVwBuuOGG\u002FpcoqYs3pgQ9Dj\u002F8cJr1tMkmm\u002Fh+YKh7RiP5An9+4ZjXMtJXxoj+oz6GNX2GVNVv7eHXh0nzEGs0Hx4E9mIfQ6COEGgoY7uOumPVGgKGgCFgCBgC1UOAH4ThYUNKYZASxklVhS0JcX6uNNtNcuXXVR4eddWkoV5XbRRKvfS1UHQxPQyBbAgksmUY3xAwBAyB+QcB6+n8jMC777wrPPjInudsbwWZn\u002FGxvhsChsC8IWDG9rzhZ6UNAUPAEDAEGjkCbCtgiwnUyLti6jcVBKwfTQoBM7ab1HBaZwwBQ8AQMASqiwAP0PFLkLwisLplTd4QMAQMgVwIjJnwtZixnQshy2sMCJiOhoAhYAgYAoaAIVBLCLz\u002F\u002Fvu1VJNVg6G92\u002FPdzdi2qWAIGAKGgCFgCNQeAlaTIdC4EXjzzTflySefbNydKBDtr\u002F7sOqfJXDO2HQr2bwgYAoaAIWAIGAKGgCFQjgA\u002F4vTEE0+UpyyoKQLv\u002FXanL9qg20i8BvZlCBgChoAhYAgYAoaAIVBQCPDLp48\u002F\u002FnhB6dT4lJnrVc5pbPMLVCWlpRInXzLDF\u002FK8PimaRTpeHrmoTDxeWlYmJSUlnnLJkkf90fKBR3ni0bz6jqMbehBm0gU++RDxqH7Ix3GLy0TlifsyDjfkiMOLE3mhvUwyVeXH66uLNHqVlLh5V96XeBvkR\u002FWM55PORwa5OFEvZaN80vCz4RbNJx4tWyjxXPoHHZEJ8UIOwbiqYyMlk2UOZelfg7HBPlufUn2Jnovd8UGZBlM4R8PoxbECEY+Kko73k2OdPkblGjqOPl7XPOdPVdesfOpChnYbuu+F3n42nMCOvEzzrtD7VMj6DR06VPI1uH\u002F77Te5\u002FIqr5NLLr0jRZS79999\u002Fp7o46uOP5aprrpX\u002FnX6m3H7nXTIukpcSaoKRxOyRP2XtVhk5zvDl1fgVRIyMysREZ8JHc0hTIkrR\u002FHicA6XMXVRU1f8MK3VCcTnS8KmfOEQcHnF+opY49ZGuT0KPuSXlq5lEcj1TUloi8IMe6EVaVf2vWxGHJ+UfdHcFRF06RU7WJTP+Iw\u002FRbwTi7cGb6y4ctKNZdKoqnzrqmsCAftBVVXUQJBdeoV3y6Btp+kp\u002F5pZjDQ+CF5WBF5eBFyfKlZaV+jZDHrx4XaThI0NImjj6eP0czqQLheY6fdAz27iTN9dhGO97oegf1wOM3SBlPTZSc8gVVK08hxy74P7BPnWcO+183OnuoqKqoi4SJZEyoYxjF9Q\u002F84j5xLGgql5HP17lWqpqpb64npTnFkaAvtFjmv4wp7JpR16ua5bPd9dRMKEOMCIMRP3wGE\u002FigW9hZQTAJxNO1R2zyjUXKqcw9Bo8eLA8+uijVSoz5suv5O1335ceq6\u002FuafXu3V3YXdq0aePLPvf8i3LSKafJYosuJjvusL1MmvSf7NR\u002FNxk3bpzPb8pfidIJ02TmS19I6cRpWfvJSaKCNKMcJ5SMGY5ZUTbhDUvVzHVwIDlx4Ve3QpkQhx+lTO2VuhOaqqbaoKy4T6jXRWv0P23aNKkOTZ8+XWbNnCUzZswQ4j6cNl2mTJmSqmfq1Kk+3+c5+ZkzZwo8KLQVyiIDkQ550ZAy1E0dyCA7Y\u002FqMtPbIn+76gcwM1x4y6Ig8dVWVj0x9EPpB6BeI\u002FoW24aE3IbojO23qtEp9neH6H2QIKRPqyBZOnjxZqCuaT9vT3dhRB+0RUjd4IUdIGj756EOZKVOmCvkNTeiXa9zRD5mZM2ZKvO\u002FkFSqBNZgHIh10ZQygkEfImIT8ggzdHKYP6BqIdNA18EJIf5h3Ib9QQo4zsEd3r6s7DplfQb8U350byff88r77uDtHNXSIvhwP6Ie+9AfKpBfjAJGPPBTiyE9x5\u002Fmprn\u002FwqIt8zie0QT401cnQHnzSRtMkGwaZztHIgicYenzd9Q28IfIaC9XIOKnHQnfffXdeBvfiiy8q2\u002FTd2tO22\u002FSVvltvJa1bt\u002FaaPv7EE3LM0UfKfvvuLRtusL6cevKJssrKK8lbb7\u002Fj85vyVyJ0bvaHP8ncHypc\u002FYGfTxiMWdXMRnQ+dSDD6lS16jqytldubFNXlIJ8lFedeIcOHWReaaGFFpIOUHldPl0eD3UneU4uxg\u002F5ucJk2Qo9F1544TSdi4uLJc6L1ldVflS2PuP0C8rVJvkQMvSDMFdfyY9Tu\u002FbtPT6hnnh+rnS8TDJdnIZ\u002FrvJ1mVdcxbjT9iKLLCLoDJFuakS\u002FoELuV3X0a+\u002FmKvLVneMN0X\u002F0hLK1zfxk\u002FmXLr29+wDaXzlGdkM85Dv74Sz+nI0+\u002FQz2k820vlJkfw2znaMYA\u002FKDGjEt1bJKGkr3rrrvkkUceqXHzvMeexWW0gpYtWkjLVq2irCYZTxnb9G7u939nNLjxIgfCIEY2SvCCFznKD3HyQ\u002FmSktLAzhiqqt+rHeQpGxeEl6k9VXfbsrRy\u002FfNqbMfbr0kaHRJOv1AWzz39CER\u002FVVXcfxBxd8rL0rCgjlRmJJKNHxFJRWknUKZyIY8wU36qojqO0DbYoIeqVmotmk+maroM+ZQNhEw2QtaB7e+IxGUYJ3jUgz4Q8oGvWrhzDr0DoX8g9A\u002F8xhrSh9AfQtLZ+sKYZcsrJD59oC+BsumGXJh\u002F2WQKhQ\u002F2qunHZtCNPOKqmfPJawhSTR7TYRyCntl0Uc14zfLijJWP2Nc8IeBxdM60bPNetXpjNk\u002FKzOeF77jjDnn44WFZUeDuwxlnnSMb9N5Uduy\u002Fqzw0rMI4P2D\u002F\u002FeSll4fLFVddI88+\u002F4KcM+h8mTV7tmy1xebS1D9pxjadjRrcCsMRExzjlpBJDzm2\u002F+eEpBokPSvjVygvggFZmlEGJic22gnytAWRB+Vqj3JBxj+EU1LijNeqdaNMXRI6U79qZV3oG0R+GpXL0iewUE2eTDLKphVMT0Tlo9iyf5d0VJp0qr1EQkhH8+srjs60TZitTbYMhXzVyrhSHtwgVfWLlqx1uQUa\u002Fc6WH\u002Fi0B5FWTbYZyjHGhTTn0DEQWKCnx6IBxzXoM89hBHvfJ5emj2FsovXDg+h\u002FlF+IcfSkPxD6MacIo0Q\u002FSasm5x\u002FxQqWgazbs6W+2vIbqk7Pn3LrbP63ktzMyFugZ+pJJL\u002FLoB7KEyEOZZI1XMwQCxplK12TMMtVjvPwRuP32O2TYQ5UN7mbNmsmPP46VnXbcQV5\u002F5UU58bhj5fobb5ZXhr+Wqpzz2ptvvy2vvT5CXh\u002FxhqzRs4e7Pme3CVMFG3mkkrFNfzC4eXBSVf0JRzV5YldVb7wy8cV9QsgJxiUz\u002FocTEJmqWu49TJ7MhE8GUlXPVdVkexxNjlOd9vAi07Yr1qD\u002FQee4LvDBDX4gTtAQChclEmnYIws\u002F5BPPh1Q1JaaqHk8Y4EMYrU81dz7y9UGq6vueCRcp\u002FxQlkvggQx\u002FAszzLBwEvEtE46Shx4KtW9DuaRzzciaGdQKrpxjt82gBT4pQrJFKt6B86ohuYETZGKkokx15VvfpgTyTeJ9LMC\u002FJVk7LIFSIxb6CgW4jTh8AjJE1\u002FiBcyoSeUTVfGBf1VC2tcgjpRvYnTF\u002FTNRqrJfqiqP8fiDMgma\u002FzqIVDVOdpB7itknHzEfRGvasycmP3XMgJ9Nuktb44YLuutu460aNFCSO+2y87y+htv+JaOP\u002FEU2XvP3eWZJx6Tq6+4TN4a8ap88cUYefGll3x+U\u002F7KaGzTYR6cxOAmno3CZOZggKLpEM9WNhNfVTOxxTnDPT\u002FUSVtQNB3iCKqqP+ERh6+qROuduKDQfrhwBgXgEVetrFfIIz9fUq2devJtryHkcuGiqilvlGplLKrSl7qZTxCyIU2cyceJOxlPfqtWbkNVC2LOJTW0bxDg+GPsVJVk3lSogvQH3VQLuz8cP+iaC3tkyKc\u002FhUSq1cNWNYt8uT9JteLcFPpJ30PcwvwQADPOzxAlQpq4apYxINOoThA49NBDZI8996hUN7ZOq5Yt0\u002FidOnWS0pISmTNnjnz77bey4QYbpOX37r2xvPPue2m8ppjIamzT2ZJ\u002Fp8jMD38gmiImuWqyGMBGSTU56eGpJk8ynHRThV0knnas1H+olzYCk3giUVEvdQdSreCrqt\u002F2gHwoG9pqiJM6baMLugZ9Qqia1Jv8wAtx1WReKJ8tP\u002FAJVSvKkIYor5rkkwaD0AbpEFdNylSVT5n6IE6mQTfaC3HVpJ70CyIvEDKqyXx4qsm5QByKy8MLxPhECb6qes+6uI9qel2O5ecZIUTdtE8cIk0InoQNTegR1S\u002FEVSvwamgdq9s+GId+UDbEVSv6xDxSVVFVRAqe0Df0A2XpI6Fqhf7kM57wC5XQEd3RU7VC96i+5JNWzZxPXkORalKnoCN6EFdN8klHScuvhfQ78ImHaxY4wIcXQuKBD88oNwLR8zNxpFU17Rwt7sM4ucD\u002FE1fNPGZeoHF9FZS2hxxyiOy+e2VDGyUfe+JJeeDBh2TmzFkk\u002FSv97rnvAe\u002FhXmCBBWStNdeUe+9\u002FQGbMmOnz\u002F\u002Fn3X3n00cf9VhLPaMJfSas5SwdVnaExfqpMf\u002F974WIAqaqEE4nEPqrpk1s1maZcIIqEA4Z4lBDnJMSBEuRVVVQ1KpaKq6bzVZ2+paUpXTmpZWsrVUkdRWibqkM\u002FQggPiveTPqsmRDXZJ9X0vpBPGdVkPnVEiX7SZmhHVQV5Kf+oqq875If6yrN9nqqmsIvnB7m6DtGZtuN6qqpvWlW9FzvkE6pqWl+pQ9yHPAhcwMexqvxXTbYTBON1UR95oT5V9cY3fKg6bVFPXZOq+rFFNwhsQ59C2\u002FAh0uQTpx+kC5FU0zFHZ\u002Fqkql5d0kToA30JFPjkFRqppvcJ3cMcQ9egu2qyj\u002FAKkYKehAF3QvoT9CXOeIV0oYWJRFHaOQb9EokEQSViOMiL9ldV\u002FTEXhKP5yKmm54MPhDzYEEeOtFFlBFS1EjNRjTGrVNgYeSNw0EEHyW677ZZVfoNeveSrr7+RDTbuIxv23kx223Mf2WO3\u002Fv71fxS69prL5cuvvvL5m221jWy\u002FY3\u002FBs73nHruT3aQp8xkkdNlNaiZx4r+ZUjZ2vF9JJrKcdCiiql5GIh\u002Fki4qKPD+EkexKUVVNk6W8ZPmoqpeV8o+q+nRoh1Aa6EPbmSioo6qVdE2Ue\u002FDFfVS1Ur5q5ZOMRD7R9jLhBi8qo5peX1X5kabqLKqqOfutWjkfvYVPhKL9JB7JyhmlLigqRPk4hXxVraSvFNiH\u002FkT1V00f92heiKumyxRSl1S1EuaqFfrG+xv6zDDzEgAAEABJREFUBF8K9INuQc8QRlUN+VFeIcaD7vFQtWJ8yFOtSBdaP1ANHaOUS0dVTZuPjJVEPqqaMz\u002FaTojH6xD7pBAAGyjFcBEHcRrG4OjY9l+LCBx44IGy66675qyxU6eOcsF558qoD9+VF559Ut58fbjwBpJQaPHFFpc7br1ZPvrgHXnikWHywbtvyvHHHu3HLsg01TCRb8d4aLKm7+HOtw2TMwQMAUPAEDAEmgoC1g9DoCkgMHDgwCoN7Wg\u002FVVXatWsXZaXFWQy1b589P024iSTyNrbprxncoGBkCBgChoAhYAgYAoZA00fggAMOkP79+zf9jtZxD6tlbKNL3Rjc1Nx0aO7cufL+++\u002Fn3aHZs2fL9OnT85avbcGJEyfKV1995atlvyAvpfcJ+zIEDAFDwBAwBBoBAly3\u002Fhr3l0Rp0qRJXvMoj\u002FiECRM8375yI7D\u002F\u002FvuboZ0borxzq21sU7MZ3KCQmb755htZfPHF5eyzz84skIE7ZMgQ2XHHHTPk1A\u002Fr+uuvl2233dY3htHNTwnPmpV8mtgz7csQmN8QsP4aAhEE7r\u002F\u002FfllnnXU8TZkyxefgmLjllltk6623lvbt28s222wjY8aM8Xnh6\u002FXXX\u002Ff5XBO22GILeeWVV0KWD2fMmCEnnHCCrLTSSrLCCivIMcccU8nx8ssvv8gee+whXbp08e1fd911vqx9VSDw119\u002FyVNPPSWvvPxKGn3++edeaPgrw9P4I0eO9Hz7yo7AvvvuKzvvvHN2AcvJE4FmXq5GxjYlMbhLJ04jahRB4JFHHvGGc\u002FykGhEpuOhxxx0rL774YsHpZQoZAoaAIVAICGy00UZy9NFHy6hRo\u002Fwbm9AJ4+6mm26Ss846SzDq1lxzTenTp49\u002FnzD5OC769u0rm222mTz33HNCfPvtt5dPP\u002F2UbE+hzquvvlpuvPFG+eKLL4RXq\u002FlM98W7iTfddFNZcMEFZdiwYXLccccJsvxktsu2\u002F3IEuDvbunVrv6+Yh\u002FgCrbfeel5il112ke22206Q8YxG+FWfKvfu3Vv69etXn0022bbW73yw71uNjW1KY3ATGiURwMB+\u002FPHH5b\u002F\u002F\u002FpPbb79dZs5MvkuSE+abb74pV155pTz55JMyadJEeeuttwSvR7Jk5e9x48bJE0884cu89tprMn1GcpvJn3\u002F+KXfeead\u002FNVUo9d5778ljjz0Wkj6kLF72f\u002F\u002F91+vCNhUWAhdeeKEQstXFC7qvX3\u002F9LbWNxCXT\u002Fn\u002F77TdfngtHWoYlDAFDwBCYTxDo2rWr9OrVK623Y8eO9QbyxhtvLEsttZT873\u002F\u002FE7Yn\u002FPjjj8LngQceEIw8+GuvvbacfPLJss8++whecvLHjx8v9957r2Cwc2dxq622kltvvVUefvhhvxUCGa4RXD+Q2WCDDQRv43nnnSd41Mk3SkegVatWEqXmzZunBLjmJooS\u002Fg5BimmRjAjE53pGIWPmhcBJqx\u002Fv5JrJPBnb\u002FMqkvaHE4Vj+z4l22rRpzpieJL\u002F++quUlpV6L8fee+8tAwYM8C94f\u002FbZZ6Vv3238SZqTannRtODjjz+WVVZZxZ90MdzPOOMM6bt1X1fvRGnTpo0cddRR8vXXX6fKnHnmmUIbtA0TI580cW6vHX744bLDDjv4E\u002Fs\u002F\u002F\u002FzjPSdsWwnvcsVYx6uCfJTY70Y5TvjLL798NKuA46aaIWAIGAJ1j8CJJ54ofZwnO7SEg2PJJZeU5ZZbzrPYqrDlllv4ePjafPPN5cMPP\u002FRJHBgdOnSQ7t27+zRfK664onTu3FnGfJHcjvLJJ594zzgGJPnQJptsIqNHjxYcKKSNciPAVh0cYVyPt95qa3+XIHcJyzUEag+BVRZaUR7d9ot5M7ZRB++2bScBCfH76nr06OGM6b5ywQUXSOtWrb3XgluDPDB5xRVXeK\u002F0Nddc473WyVLp33ic2QN42WWXyYMPPujrYUW+6KKLOs\u002FIKdK2bVu\u002FTWXEiBG+IJ5rDG\u002F2E77zzjuex0l+2WWXFU7cnuG+uH359NNPC\u002Fv9ONmzbeSNN95wOZn\u002F2bONwc6Jf\u002FDgwdKsWXLfUWZp4xoChoAhMH8igOd6iSWWkJtvvlk4L\u002FNaM5D4\u002FfffZaGFFhYhUU4LL7ywcLeQ5D\u002F\u002F\u002FiMdO3Ykmkbs7+a8DpM7nIsssgjRFHXoUOzjQcYn7CsjAsHQLiktEQxttpFEF0QZCxnTEKhlBDC458mzHfTB4A5xC9MRwCuMV3uxxRZLZay\u002F\u002FvqCdyLFiEQ+++wzvw2F24WBzc+cHnrooX7fH78wttNOOwkrdfKpnzS3K1966SVY\u002FoQf\u002F5UnZHym++JBHBYF33\u002F\u002FvUtl\u002Fj\u002FmmKMFg\u002Fuhhx6Sli1bZhYyriFgCBgC8zkCbAHhbiPnaRwTUTg4X1cnjWzVZZAyqgqBYGhzBzcY2pRhwdNpiU5EjQyBekOgVoztWtpOUm+drs+G8GJk8l7wZHkmPf744w\u002F\u002FNpO4gYu3gy0g3DrccsstBcOak8nzzz\u002FvH\u002Fzo27ev3w9OneRxASAeiNV8iBPSPsY08Uz02GOPC4sEHszJlG88Q8AQMAQMAfGOE7by8SzM5ZdfLt99952HhXPuxIkTfDx8sdWQu4WkF11kUb+1kHiU\u002Fv77bwnebM777O2O5rO9j3SQIW6UjgDXRhxSGNrshcejHSRwaL315lshaaEhUC8I1IqxjaZ4t207CUik04Ybbihvv\u002F12GpOtItxuTGOWJ9Zaay3h9iN7vstZPmAbCg\u002FIYPxyAsY7Tr1sB8FLvvLKK\u002FufPIXHq6J4Mt4XrOEX+w+POOIIGT58eA1rsGKGQGNHwPQ3BDIjwGv\u002F+vTpI++++25KoFOnTrLMMstIeP0fW\u002FuGD381lU+Eh93XXXddosI5e+LEiSl5mN9++63fZrLqaquSlDXWWEMow3M4nuG+eNi+Z8+e9mYNh0Wmf66v2QztTPLGMwTqA4FaM7ZRdvaHPxEYRRDgpfD33Xef37uNRwJPNw8sRk+eEXHhhL3XXnvJfvvtJ2zz4C0kPFTJvkBe+xRkef\u002FloEGDBKObfdzw2UqCHL\u002F2FPYNwq8J8eof3v\u002FN9pPoBaUmdVkZQ8AQMASaEgKcX3k3Nm8YwRGC0XzbbbfJDz\u002F8ILx5hL5yHn\u002F00Uf9G6V4oPHaa68VrgU8C0M+2xnYLsgWFIzD4c6xceSRRwpbADsuntzLjUHP8zLHHHOMf7CSbX3nnXeecA2hDqPKCIAXzyvFPdqVJRshx1RutAjUqrENCrNHmsENDoE48T7zzDP+dU\u002Fc9sOIxXsdTrhBLhqy7w\u002FPNO9Xbde2nfC6PngY00GObSK8RWSHHbYPLP9gJjwehkwx5yHCu0ovvvhi\u002F2MNXCzmoSoraggYAoZAk0KAV7nuvvvucuqpp\u002Fqtfzgn2MIXtonwRiner81WP961zWtfeTc3XukAxI033ejfRoLxzHM5vPUp+g5tXl3HczlsP+G8zoPzGOfIhjosrIwAxnZ060hlCeMYAvWLQK0b2+zfnp+3k\u002FA6P06+0WHkl8PwDuPZ5h2sbM\u002FgRB3elcqJE69GKMMJlh8uYDsIZfCc4K0O+YRLL720sB9t4MADSXpiOwm8\u002F7N3HQBSVEm7qgdF8i6omDArd+opIChmMGLmRDGgZwaMYDi9M8dTFD1zQH\u002FDmSNgFlCJZkHMGDChkmQXBSM7+9dXPa+np3dmdnbZ0DtbvV0vVNV7r97Xr3uqX7\u002FuRXvKkGCzzTZTvZYtW0ouvePLJPiHCuCE24\u002FqYzYdnx8M\u002F0CgjJEhYAgYAs0JAThwuL6WlJRot\u002FEZ1uHDhxOWdWCNMCY6MEGiwlSAazGWgcBZxtJBvFuTEmmEL1bdeOONOiOO3wb8JmCpoApTAb7xjf+jgLXc+BTgGWeckZJY5BBgZsLykS+\u002F\u002FJKqI\u002FyeMbMrarEh0CAI1LmzDauxfhuxUSYCuDhncvLnmFm\u002Fq51fy6SGgCFgCMQagaI3DstKir6TMe4gXkbFhBImtaojfDLRfQs9xl0y04oMgXpxtpv77HaRjRHrjiFgCBgChoAhEFsE8N5S\u002F\u002F799T904r905qNDDjlEX2SNbWfMsAZAoOGbqBdnG92w2W2gYGQIGAKGgCFgCBgChoAh0JwRqDdn22a3m\u002FOwsr4XCwLWD0PAEDAEDAFDwBBYPgTqzdmGWTa7DRSMDAFDwBAwBAwBQ6AOELAqGggBfJwhG+Ezl6DysnIqLy+nsvIywgvAjiArZgL8telfvTrbNruNw2JkCBgChoAhYAgYAoZA00EAH3TAl3FcjE8punzbtm0IaVDbNm0Ja+bbtmurH3SAfjETjmBt+levzjaMstltoNAIZE0aAoaAIWAIGAKGgCFgCDQ6AvXubNvsdqMfYzPAEDAEDIFGR8AMMAQMAUOguSJQ7842gLXZbaBgZAgYAoaAIWAIGAKGgCEQAwQa1IQGcbYxu92gvbLGDAFDwBAwBAwBQ8AQMAQMgRgg0CDONvqZLFuKyMgQMASaGgJmryFgCBgChoAhYAjUGoEGc7ZtKUmtj5EVNAQMAUPAEDAEDIEUAhYZAk0NgQZztrGUpKnObtfmm4pWpowMA8PAxoCNARsDNgZsDFQ\u002FBpqa82j21gyBBnO2a2ZWvLRLS0upaZLZbcfNxoCNARsDNgZsDMR9DMTL6zFr6hqBBnW2bSlJXR8+q88QMAQMgSaEgJlqCBgChkAzRMDzOrZpsG435aUkDQaSNWQIGAKGgCFgCBgChoAhUO8INEQDH5XNIq\u002FFhqs2RFtBGza7HUBhCUPAEDAEDAFDwBAwBAyBIkUAjvah47qT55W2oYac3S5SPK1bhkCRI2DdMwQMAUPAEDAEDIGaIHD9hzeK+jLSNdsNObuNpSTSsu2GgCFgCBgChoAhYAjUDgErZQg0AQRe\u002F+4utVKdbcxua66Bgqb6CcAGgseaMQQMAUPAEDAEDAFDwBBo8ggs0x6os41UQy4lsdltIN5gZA0ZAoaAIWAIGAKGgCFgCDQSAoGznWspSWUySclkhVKlpHPZCVllZWUuMYXluZxtlK+oSFJFRUWIkgS+qxjppNgBHcTIO1k0hgw6UX5j5Z09zvZsdkAHGGSTRXnoG+oCJZOZ2KOeZDU4hXWQjtbf2PkKsb86uyBHP6O2Or6PTTIqzshHdZF3CkijjiiF24QO8tBB7MrGIYZtsCtMYRuRDstcGuXiYH8hNqAPUT3Y7\u002FqSTR7Vj1s+ajP6Ax76hBj5uNmczR7YGuVXVlYG1\u002Fds8qh+HPLAG9hHKZv94EE\u002Fm92QuTqSkWt2Nn3j+QgAzzRumdfzsMzpIE7K74df2kJDoPERCJxtLCWJzm4nxcmupEri1B\u002FS4IXN9gf6MkpWygmQxdnOJs\u002FnbBPaY2kxICJmJmw4eUBIM7M64S4PXpQgQ\u002FtRfmPkYQfsQdue58OOCwLyjiAHAQPHyxWjLOpEXczAIkl+WSktx8GlIUcdyEMfaRDS4CHNzFrW5cFrTErKjxD6Jwe4WjOSckFFX8KKyIMPnuu\u002F1gdGhKAHAhu6lZJAHu\u002F1+i8AABAASURBVHVIUndm1jHI7MdgOjli6IOn5QX7XG1Bp6HJ2cbs287sx84OZj\u002FPnI4hQ78Qx53QP9gKcrYCf\u002FCZ\u002FT5BBp6Txz2GrbDZ2Yk0+oM8xhhi5MFHOq7kbAzbib6Bz9z0jg2zbzOzHwP3cN+QRv8QgyAPk5PhGDKzXN7S1+ywnqUzEQBu1Y0ZZv+YMPsxash2DMA3MgSqINAADN\u002FrSzUUdbY9L0EgFudQiT25QIg7Ig5Fqgg8O1IdGeQBL5wQ3WzyfOu2PWkvTK468BIJ2ORJmx4hDVlSnDPEYcIJGs43VHr69On0y6+\u002FaHOIf\u002F\u002F9d00nxSlkZrWb2Y+d\u002FSQbLgyCrMolqzM\u002FP\u002F30E5JVCLpgojwzaxlg4\u002FjMrNiAx8wqJ9lgg0S6Iw15mFx5VahB8NVXX9H3339fgxL5VSvlxg32\u002Ffzzz3kVcx1jlGVm7TezHwMryrJVyvhkZtX99bdfadmffxI28BEzs8ocTsxM2JBHnJSxx8yqw8yKO8nmykuy0XdmVvtgM4jZ7wPJxswZMkpt0EslYxsBY1DUQBxrEPrgKKoT13xSrhNR25hZxxX6wsx6vEi2bLrCjsWO4wKKGoPjAkJfHEV14phnZsXd2czsn0PIk2zoK8jlhZWxQwYG+s7MQV2OT7blRACYgYCto7AyMyueS5YsofkL5tP8+fNp7ty5tGDBAiovLydsc+fNpTAtWrQIbCNDoMEQ8MItRZ3tsAxpZv8Cg7Qj3wmvyi9U7vSWK4407y5gzBHBcjVSfWE4h7169aLRT45W5eOOPY6uueYa\u002FwZFOLhQSJR1Z2ZKeOnD8fHHH1NJSQk5Z52Wd5P6o1Uwp\u002FFh9tPjx4\u002FXi1VUN1\u002F+hBNOoLPOOiufSo1kuLA+99xz9Le\u002F\u002FS1nuVzH2PHzYZ2rUne8ssn\u002F+OMPuuSSS2idddahjTfemC6\u002F\u002FHKaM2eOqOIWSSLZX3nlFdpjjz1o1VVXpZ132YWApbCDfcaMGbTbbrvpcT3kkENozJgxlGt7\u002Fvnn6YADDqB33303l0q98IEfc3ocRhqJVRbOZm2Oc6w6ETIG2IMK6lPqfA0Vj1Wy0GPD7F93YmV8Acagf1B79tlnqWfPntShQwc6+uij6PXXXwdbadtttyX8Htx4442ad8Ett9xCvXv3pjXXXJMOPPBA+vLLL51I42+++YYOPvhg6tKli5a\u002F\u002FvrrlW9BbgTgXI8dO5bGjxtPL7zwAuHaC3r\u002F\u002Ffe10ITxEwgyR2+99ZbyLTAEGgqBjF9VLCXJ13ClzLowy8URlE+xAFm+f26DGUtH7qKWrUr8MIHvRexBmYJ+sFC4Dqldu3aEmW04Sdmqhb2uX4iz6RTCY2ZiZp39Rl8d5e2zzOA6OezI1c5hhx1G7733Xi5xVv7tt99OV199dVZZfTHRZ9efbG2gj8DYUTYd8FCH6srYRp3Qd3zEjkaOHEmPPvoo3XbbbfTMM8\u002FQ7NmzqX\u002F\u002F\u002FipGedwc9evXj3beeWfCD3A\u002Fcbr32WcfmjlzpupgtgWO+NZbb03vvPMOwdk+6qij6Omnn1Z5OIATf9xxx9FLL71EP\u002F74Y1hUqzTsQ78cIZ+tIvQffM9jRLEm2MrMeh7kMhT9hB6ImXOpxYYPOzEeCzIodD4XpN+ASugHM+c9Ns4c6Lp0U4kxrmDr22+\u002FTSeeeCLBGcY5u++++6nz\u002FMsvv0CsN+SdOnWiefPmKRbMTHfffRddeumlNGTIYL2edOq0MvXp04d+++03LfOnPFnr27cvtWnThh555BEaNmwYXXvttXTHHXeovDkHwB3jBcTMKSj8qKysjFq3bk0DDhygx2DgwQM1xvUWGgMGDKC9995bdZA3MgQaGoEMZxuN55rd1oEuj\u002Fe5Pme9UicQfnAwu4lY25VH9bAtStlOOjgUzEzMHFVvkPz06e9UcZDkd1Hbxiz1G2+8QTfccAM9\u002FPDD9PXXXyu\u002FkAAX81GjRhGcOqf\u002F6aefysX7brpBZk5w4QceToYYM61wEjGDill3Zh+T\u002F\u002F3vfwQHGfU5wpKXBx54gPAoDs4k+D\u002F88AOh3nHjxqG6gPDDALl7RPfZZ58RlpIECpL44IMP9AcC7bjZBWHn3OHg33zzzXTPPffQt99+W0UPP1LAYNKkSTR6zGh1eJ0jC2VgC5u++srHFFh899139NBDD+lYwLiAvXBugcnLL79M+GHDD9qsWZ+SPH6QvVKJ2ccJ9Tq666676IwzTqc9xKH+61\u002F\u002FSuecc47eWAEj6Nx3330E5\u002FvMM8+krbbaihAPGjSIgCnkOBatWrWiiy++mDbYYAPVxaxWFFvYefTRR9N5551Ha621ForWCeFcwjnFzLo+H+dVtGLwoBflxy0PO0H5bIUcYwBx3OzPZg9sBZ+56tgDP0wYI8gzV68LvYYk4A3Kd2ycPdADFaLrysQh1mMl2MMBPv\u002F882m77baj9u3bq3N35ZVXEq47sLOvOM2rr746kgHdcsutdMEFF9A\u002F\u002FnEkbbPNNnTzzTcRzkvMwkIJ1wlcl26WayFmxg8\u002F\u002FHC9Ztx6660QN1vCOAHuiPOB0HLFltRKnO7WrVoTrrcrrrhioD5lyhTyEp4+MQiYlqh3BHC9Wrx4MTmq9wZj2kBBzjYGeDJZQZ6XUMelLvqS7SVJTy5giUS6DWbW9irFyY+2iQPIzGJTugs4GUk2z0vzJNug+2mnnU5ffPFFRptiJmEZwj\u002F+8Q869NBDaeHChYQT\u002Fy9\u002F+QvBecxQzpKBk7jvvvsSLsQbbbSROEuVBOdv++2311nSOeKcDhw4kE499VSRJbWG\u002F\u002FznP3T88cfrAIcjCAdx6dKlKsMsK5xEEBzxYTJ7suzPZYR8pdwZQA6HFzZjdhUOsBZMBb\u002F++isNHTqU3Lo33DjAQU+J6brrrtPHpJjlxwwwZnyxnMbJozFkO+ywg84Cw0nHDASc4bAecIWdkH326WcEPZRzOq+++qra9NBDDyoLYwAz0bAfaawphxN8xRVXKCY33XQTHXnkkXTuuefSjBnT9QcPY69FixbqcLuxpJVJgNnqgQMPpoTnjy3clLRs2ZI6dupIKIfZ6t13313Toq77LrvsQm+++aamd911V3rttdcy5LgBwqNiVUgFuBHAj8SQIUNSnOWLYBuImbUiYIEEjjNiR66\u002FzL6e48cxhq2uH7nsY2bFGn0Hob8giuEGu0Cwszrz8IUe6BSiC72GpkKODWxCf50uc\u002FzHHGwGwW7ECc8jTJzguoXJhDvvvJMee+wx2n\u002F\u002F\u002FQnXaOiEKSkTRpgQwHUCT79w\u002FDCGcb3B0rIZM2aoOmLIcQ1QhgQ77bSTLidzM+bCanY7M1d7PoePDYU2\u002FF7hZgYfcdhj9z30qUFIbMl6RmDsU8\u002FQ0ccNUTpm8FD64MOP6rnFeFbvRc2KzmxjAKujzZ46vlH9xsjD0Ua7uFghdgRbkYYcFM67NOQNTcxMcO6wTgyzwFjvi+UI999\u002FP8GJxkxGLptwgcbSDsxy3n333YSL83vvzdTHl3Akb7nlFoKDhrWCmLWFY4267r33Xl1jfNFFF9ETTzxBf\u002F\u002F73wkOKWT\u002F\u002FOc\u002FCfzhw4fTrFmztDxmZjAbi\u002FiYY47RR51Ynwz9mhCcy9NPP11vAjAbM2LECG0XszlwvqN1ARPMEuNiiJlp9GXc+HGEdXdRXcyoY23eGWecQXBssUbPYQdnGMs2wk4\u002F6txvv\u002F20Gqwrx9pK3OTgMe6TTz6pM9C4GYiOI2ZWh1sLpoINN9xQZ0pSWXr88cd1dhozKODBmV955ZWR1LLMTHiEjNl4MJFeY401kFTC8pDRo0cTbkSUIQGOIR5J42lA1CYR1+uO86Oh26xNh2AnyiWTSV1GhfM8nEc6F7myueSNxXd2oS8g9A22hNPIK19uhuGoIR83cv2AnbAdBBtdHmkQ9JLJpP6eMDcdRxu2oy\u002FMvs1ffvkl4Rp+2mmn0UcffaTvrXTv3l2XjUA3kyqDyYmSkhIVMfv14NqApSZgInbXEeRBpaW+PiZpkDfyEcA48lN+GD42PofIOdoVMlkIRxtLTbBWHtdzp2Nx\u002FSJwwN\u002F3pycfe1jpiUceos023aR+G4xp7V7Urox123JhDxxtuZOP6i5vPvpFEpwsIFcvTiYQs39RAt9dwLP94IAXJma\u002FHHjMfhp1NAZNnjxZ1\u002FPCGZ06dSoh365de8JsBWZGctl0yikn60uSmD1eaaWVVA1ld9xxR9piiy00j6Bz584Epxyz38hjSQMcajja5eVlBKccMyiQgZhZZ3XXXXddnRF2uDMvH05w6Hv06KFvgqOfIMySb7LJJjRt2jQ0nUGQ43ErZp2dYLXOq9FRRx3lskF80EEHUdu2bXWGA44zfqTcUhLcaGDd+IcffkhwyPHIytWNG5Zx48frDQrGgqtw8JDB+oPv+g4+xhuIOY0D8pA5ZxT446Wns88+W58kODliVxd0kUe5KC1btkyfOuAlKPcSaHl5OWHZCRzt6KPnaPma5DETGrbDpZnT\u002FXM2M6d5NWmjIXWZWY8\u002FjqMjkg14Iy9JdcJdP5F3aeZ49s\u002FZDvtByMPucBrHCP0AD7I4EjNXe2xINvSFmcn1k5rIBvxhqrMbT7Zw3uKmHuuqP\u002F\u002F8c305GjfM0AsTc\u002FoGvpIqVQQcNBEJXDuOLT\u002FDLtksY\u002FzmhzFxaeb0+QweyB0bAOUcbeDsHG3w8bux+hqZy3vAN2ruCNRv\u002F6s422jOzW5j8CKPxy8VFcvkR8ynSplVAh+UlDtGyKDr9CprIEcdjpj9C1JF6p\u002Fa4CRh5uCijDYotTkdF6fYGRFz+mTMEDRCBjOfWP+MmV4QZnBvvfUWwswr+oC+IUafYR4cMvCeeOJJdTzxwgz4IKwJXHvttdXRQxkQdLEkAW+yQwez5\u002Fh6xkMPPSQ\u002FAJ21DrfsA\u002FJJkybpmmo44cijfK4fcmcT9EBuNhnpKGEpCj65hB+fMME2vEAa1YdjjJmGMB\u002F9wRc9wEPbyMO+9dZbDywlZiY43+gH1q7DCe\u002FataviCWcYs8Rw4tEmfhDxST\u002FckFBow6w0eKgbbQBzxMwcjDmSDTYw+2MJa8txzLBes1u3boGzDnvRb9TlcATeeCIhVQQ76j\u002FllFN0XSeebjD79Q6XpwzQxQ8BblhAuBHDchn0L6ighgkszYL9aBeENH6QmP12UR1sBg\u002FpYiD0Bf1Ef0FIg8ec7nOc+8lc1U4cI9iM\u002FoQJvKZEOBawF\u002F0J98PxIYsrwUbm9LHB7CieGDKneZjkwASA619Sfh\u002FRH2amVVZZRZ96\u002FbjwR\u002FktrdA0xiWecuE6BD3EyCPtCNcvpKMz3uA1BwJGwN6NF6TBY07j7ngOj7CjjaegmNF2MlzDp0ye4rIWGwINgkBWZ9u1jM\u002F6JRItKBEh8J2O5yUosRxyVw9iZqZEAvWlyQvNqDNXlTt9yrIxs9ZHMdjwEk23blvo1ycwC\u002FvUU08RloWcdNJJOkPNzGqr6w+WizAzYakBlkBMmDCB3IY3rOGMMXNGGczkYsYbFyUsV8H6QZSHQ4vlIlhaQrKpTafvAAAQAElEQVTh+9342gXWVsNBdW2KqMoOBxez5XBEnRBtu3Q0xqeuwMNMPJZqgLDkAg7mnnvuCVEGQX\u002FixIn64+MEsAfrm1dYYYWgf8zpC6vTw\u002FrtF198Ub\u002FagR898LGU5IUXntcnBwMGHKDl8QOGz\u002FXBAYeOI8xE4bEt2gMBc1B4zEEXMvAwg4V12LhBGThwIETqbEOOl5nQD6RVIAHWnYdn7LFmHrPXOBZY9hK+gcJNCo4bPqHoCEtQ4NQDP6muVjszKwawyxFzJpbgM2fyKM8WN1HUfmauts8U8w19CpuIfDYK68QxDZuZ02ML5xF4UQI\u002FjvaHbYLNYTv\u002F8peu+pK004EcT\u002FFwzUQa5HkJJybMhOOlSFw\u002FE6nfOVxXcW3H8hMoIsZ1A0vmkAdh8gA39mGHEfzmQsxc7fkMPL2UrwBMca2GAx51tMk2Q6CREPAaqV1tNttLkioowgAvR44ePUbX+OHFOMxOH3PMMfpSTfiN6WjX4Tzfc889+uINLtKQY8YWTiHWLsNZxAwqZsqxhhsvYOLCgyUKWAsNxxoXHZRzhDfosR4b7ePCBHIyOIdY7oFycP569+5NmFm56qqrdGkIlsFke0zqyuPlHvwoXHjhhfqPbrCcA7PseLmxXft2Ti2IoY\u002F+Dx06VGd7y8vLCEs08J3pQClHAg4uluBg3aRb+wxn+JlnntWbmn790s49Zo5hA37YMOuBGWMsVcHMd47qM9i33nqrrq8HzrhxwpdkQOgfFIE7nGLI8W1s3MjALiztgRzHG7bheKEuON4o755E4KYBN0thwkwYsMZxRB1GhoAhEB8E\u002Fv3vc\u002FSrTphYwHmNF7IffPBB\u002FT5+LisHDx6s78PgK0V40olrEp4U4gVqlOnTp4++l4PJCVxrUffFF1+sS\u002F0gN8qKQAYTv42YRDJHOwMWyzQyAlmdbbeMpL5ta07ONtYYYzYbM5VYcoC32PEJOCwpqQ5nfCIOXxfBzDAcudLSUsKdO2Y+8eY7lmFgNgSEiwzqw5vxeCERDhuWJ+CR57HHHguROvwTZTYZb7zD0QWhLgjhwKOekpISwsuLWK6CWVj8OGCGGM7jySefDNWs1LFjR7UNs7f42graxYtE+MQelm1EC0EfL0Pixwp4bLDBhvrS5n\u002F\u002F+9+oapU8Zr779++vnwrEjBAU8KgVaWAUXvsMZx43AIjhYB999NEETNddd10Uy0tYzgEnGjhjaQ5uEBw9+eQTWhZr0oET\u002FhkPZPjKC17gxIwUFPBDjGUmcK732msvXb8PPfwgQG5kCBgCTQsBXN9wM4xzHdddfK4PT73C78ZEe3TUUUfpZ0GxxA7Xc9yE48khrsXQxbUYeUyg4Ckdfh\u002Fw9BNOOuRGhSGA44FJn8K0TcsQqH8Esjrb9d9s8baAWWB8qgk9xCxHeFayj8xaYI0x1uTh84B4oQ\u002F\u002FeQy6Udpss810TTYePUKGGRDMojrnDY4kHGrUhQ\u002F6w8lDGeiCcLFBW2UyU4xZanylpH379hDpd8Ax2x0mOOQQOhshw6w2eJh1wYuHmJHH0osBAwaobeuvvz7EVQh1YfkIbMNadXymEJ8erKKYYmCWHTci6Ac+O4gvt2CZBr4UklKhMK6OhxgvFOIHC7P5yIMwe41Hr0iHCRjCftSFGwk8NcD6SsxKQy96vMAD4aKN45WNjj76GKgoASfcqOCHEjcz\u002Ffr1Uz4CfLEgW\u002FlPPvkE4qwE7DAbnlVoTEPAEGh0BLCUDbPPuKbgenvIIYdk2ISlgpdddlkGD59oxScAcfONG3JMMoQVcD3Ei+24FuJTgJgACcstXRUBZiY8ocXETnWE31Hm9NKmqrUZxxCoSwRaaGVZne2GmtlWC5phAOeNuW5Odszuuq+UZIMSs8mYLckmqykvvMY4XPaPP37X9YhhHtKwDYR0IYTZnbDTXEiZ2ujgZcralLMyhoAhULcIWG2GQF0ggKeOmJjCUsvqCJ9QxBPXumjX6jAEqkOg95r+hFxWZ7u6wiY3BIAAZrqxNGPs2Kd0WQR4RoaAIWAIGAKGQEMigKWB\u002Ffv318+n4iX0fISnD7meyjakzdZWLBGoc6OGbXqK1NmCzNkWGGyvHQL4vBUuclhzjZcGa1eLlTIEDAFDwBAwBAwBQ6D4ENiktCs9tPsMc7aL79A2XI\u002Fw3ybxXyextpu5bpbFNJz11tJyIWCFDQFDwBAwBAwBQ6BaBOBw28x2tTCZgiFgCBgChoAhYAjEGQGzzRCIMwLmbMf56JhthoAhYAgYAoaAIWAIGAJNGgFztpv04auN8VbGEDAEDAFDwBAwBAwBQ6ChEMjqbDenfzbTUEBbO4aAIWAIGAJZEDCWIWAIGAJFjkBWZ7vI+2zdMwQMAUPAEDAEDAFDwBAwBKogUB+MRnW27Z\u002Fn1MchtToNAUPAEDAEDAFDwBAwBOKCQKM623EBwewwBAyB2iBgZQwBQ8AQMAQMAUOgOgTM2a4OIZMbAoaAIWAIGAKGQPwRMAsNgZgikNXZXvb5\u002FAYxt6ksIykrKyMjw8DGgI0BGwM2BmwM2BiojzHQIE6XNdJoCGR1thvNmpg2XFpaSkVG1h87pjYGbAzYGLAxYGMgJmMgpu6PmVVHCFRxtpd90TCz2rDfK22DyMgQMAQMAUOgWSNgnTcEDAFDoHgRqOJsF29XrWeGgCFgCBgChoAhYAgYAtUhsGTJElq6dCm5+JdffgnyS5Ys1bTKly6hn3\u002F+mZb8vER1l0i5oqAc\u002FQButelfFWe7of6hTVNZrw1gjQwBQ8AQMAQMAUPAEGguCJSUlFBJFnJLaktKS1ReWlJKHTt2DMjJizXG8a9N38zZBnJGhoAhUFsErJwhYAgYAoaAIWAI5EEgw9lOli3No2oiQ8AQMAQMAUPAEDAE4oyA2WYIxA+BTGd7UcM527aMJH6DwSwyBAwBQ8AQMAQMAUPAEKhbBDKc7Yb6vja6YF8iAQqNS9a6IWAIGAKGgCFgCBgChkD9IhA42w25hMRmtev3oFrthoAhYAg0QQTMZEPAEDAEihKBtLNtS0iK8gBbpwwBQ8AQMAQMAUPAEDAEaopA3ekHznaDLiHpaP\u002FMpu4OYePUVFFRQT\u002F99FPjNG6tGgKGgCFgCBgCIQTwezR33lwKU3l5uWqEeUgvWrRI+RYYAg2FgDrbDflfI9ExW68NFJo2ffzxx\u002FqNzd9\u002F\u002F71pd8SsrxMErBJDoDkh8Nxzz9GgQYP0GrjNNtvQ6NGjM7pfnfybb76hgw8+mLp06UK9evWi66+\u002FPqM8Mrfccgv17t2b1lxzTTrooIPoyy+\u002FBNsoCwJz586lsWPH0vhx4zPo\u002FfffV+0J4ydk8N966y3lW2AINBQC6mw3VGNox9ZrAwUjQ8AQMAQMgaaIABxlOL8HHHAAYdJh2LBhdOCBB9K7776r3alO\u002Fueff1Lfvn2pTZs29MgjjxDKX3vttXTHHXdoeQT33nsvXX755TR06FB6\u002FPHHCf9Eo0+fPvTbb79BbBRBoKysjFq3bq3HAcfiwAMP1PTWW2+tmgMGDKC9995bdZRhgSHQwAios21LSOoW9e+++44efvhhuvHGG+nDDz+kysrKjAYWL15ML7zwAl199dWEGRD3qAtKuBMfM2aMPgq766676IorrqCJEydClEEo8\u002FTTT9PIkSPp5ZdfJlzAceGeNWtWhp7LYAb6iSee0DanTZtGy5YtcyIaN24cvfnmm\u002FTJJ59kXPDz2RkUlsQ777yjMzMPPfQQ\u002FfDDD8JJ73fffRfNmTOHJk2aRE899VQg+Pbbb+m+++5TjPAj9csvv9CoUaOyLk2ZMGGCyiB3NHv27FrV5QrNnDmTbrrpJrr33nsJP45ffPEFPfDAA05MtbXbYfnBBx8QfkBRz9dff6314gfhscceo6uuuirrMVUlCwwBQyDWCOAafd111xEcuNVXX50OOeQQ2m677WjGjBlqd3XyV155Ra\u002FXN998M2277bZ0+OGH08UXX0y33nqrlkdw++2304UXXkhHHXUUYeYc16pEIkHjx4+H2CgHAq1ataIwrbjiioHmlClTyEt4+jQhYFrCEGgABD5aNIu8Bl9CUuTrtadOnUobbrihOGt307x58\u002FRR4cCBA4PDCWcUjwbPP\u002F98naXAbAbycNCh9Nprr9GZZ55Jffv0pTfeeIPee+892nXXXWnEiBHkNtSBO3Y44nCIcSE+8sgj9eI8ffp0p5YR77PPPurYYmYE9eMRpipIcM8999BFF11EW221FcGxFZY6zbArl53QAV155ZV02mmn0Y8\u002F\u002FkgPPvggde3ald5++22IlE477XSdudlvv\u002F3os88+Ux4uehtvvLE+9ps\u002Ff77O3lx66aUawyFVpVCAtXjoMwiO\u002FVCZ7YGDDJWa1oUy11xzDe24446KLX4Y99prL8UGfYUcVFu7geXpp59O6C8ebd5++yjq3r074bEl2sGjTsyG7b777gTs0JaRIWAINB0EMEN6\u002FPHHBwZjkgLXbTjcYFYnh1O+8847q1MIfdBOO+1EbtIBEyevv\u002F46gQcZCE7jbrvtFjj04BkVhsCvv\u002F6qNynJyiTtsfse+kShsJKmZQgsPwJwtA98bjNxtj+fv\u002Fy11aCGYl6vDUcWF9obbriBXnzxRbrsssto6tQp+qjx2WefVZTgKMKJhfMF5w5r\u002FVAGjxJVQQLM2mLGFbMbmC2+88476bzzzqMlS5aIlOjEE0+kLbfckuBowkl98skn1VH+9NNPVR4NMLP80ksv6Swu2sRs+h9\u002F\u002FKEOtdN99dVX6dPPPtXHmuAVYif04PROnDiRLrnkEsJM+7\u002F+9S91NJPJJMRKwOWHuT\u002FQGWecoTcYcPwxq4\u002FHo7AfNyjosypnCfC4FrM8oJ9\u002F\u002FlnXL\u002Fbp4z9SrWldwP2cc87Riy9myfFkYMJLE+j555+v0nJt7f7oo4\u002F0iQZmsPGjCVtxzM86+yy6\u002F\u002F779UYMTyFwLH759Zcq7RrDEGjOCDSVvuPavOmmm+rsNJ5oYQIhbHsuOSZhVl555bAqlZaWaH7hwoU6cYFMSUkJooBQBmUDhiWqRcA52hXJCnW0sdQEa+AxIVZtYVMwBOoAgWveu05qWUaehA22t9hw1QZrqzEawiwpHOL9998\u002FaL6kpJSwpAAONWYsMHMMRxkOpqP1119fl3K4pR3rrruuvjTjKsGMKL7+geUIqAMXdjjceKzodAYPGUzhvOMjxsUFL+GccsopOnONCw4cYzwChRwEh3a1zqshqY84C7ETyqeeeip5XnoYnXDCCYQZ3bDjj\u002FWNrVu1hrrOJuMCeOyxx2oeQYsWLeikk05CMi9hGQweo7qXiTDrX9O6gDnWS2IW3zWGfuNxrcu7uLZ24\u002FEyHmW6evr3708rrLAC7bbrbo6lTyuYmT768KOAZwlDwBBoOgj06NGDhgwZQpilxpKQ8vKyDOPzyaNLCyMrDbWeSspcfhgto0oW5EQAvw34vcDED2a08bsH5U6dOtHqa6yOpJEhUAgCy6Xz2pw7tXzaS9Js\u002FQYtzZTa6gAAEABJREFUNihuZxtOJk5kzEBkQxJLPnABwFICrOd1hFlnLBXBTCrKwflmZiSVVl3Vxw2z0a6Ozp07q8wFcGZXWWUVl82ImZnQBh5DXnTRRQQnGzO64Yt3+E7ftVGdnWik82qZdrRv315fQgEWkIPWW289REpYNgI7W7VqpXkXrLaa7+i7fDTGjA4cebyh73RrUxfsws1HtH5gEuXV1u5wOdQJe3G82rZti6xSu3btCIS16sqwwBAwBJoUAlgyh8kGvIfx1Vdf0dixT2XYn0uOawGW3YWVy8vLNYvfDvyGILO4fDGigFAGZQOGJXIigN9Z52hjyZ5ztFEAkzRTJk9B0sgQaAAE\u002FPfjGszZLvZZbRyxbt26ER4DYl0x8o4wE40THBdSPGo89NBDCUs\u002FHMHpPuussyjsjLmy0djVgeUJYdnnn3+uM8phnktj6QWWkmBmGzO7IDjdWFLhdMKxa6MQO998481wUcLsPi503bptkcF3GaxfxtprvJDoeIij\u002FQEvTFgXvssuu+gSEsevTV2Y4ceyFzwpcPUgBiaIc1Ft2spVV9HyrWOGQDNAAO+84D0Z11Vm1qUkuMaDV50c1xK81O4mV1Bm8uTJhN8POIV4CoZlZ+BBBsITTTxtRFnkjXIjgCfEuRzt3KVMYgjULwLL5WxXJpMUnh2FqciDn0xWUGUWOXTCBP0K0YPzg8c9YRnSkIOfS16oDvTqm\u002FDNVCzHgCMLhxsXU6zNPeSQQwgOLNrH2mx80gkXTlxAcYHGY0i3Zhn9RV+hm4uGDx9OpwwbpktPli5dSjNnvkd4QRIzpSijdQDTFGGmepNNNtH1wmjT6Thc0R7S4DuCc4sX+HLZ6fSwlnzSpEm6Fvvdd9\u002FVN+vx8lBJSalTyYgxq4yXM4EJvtQCxxwXxv\u002F85z8ZeuEM1nZjnTleEsXs\u002Fp9\u002FLiP0EXXh5VMs9wCOS3\u002F5hfCVF6wfD5cPp4E1fsxgI9ab458b4Ksx0TXbwCOMC9qC3aBoW7AF+uF24pKGbXp+pcYC0lFbA52KCorK4tKPqB2wE8cHlExmPm5PhvqK\u002FipVVL1WRets7LzanToGOCZRe6qTR\u002FUbMw\u002F7gXs+G9CffPK4yrA85Nxzz9WvK+GFbkym3HPPPepwo0+Q47qI93QwY43rG+TuBUq8w4Glc5j8wFeg8OWqiy++WF8Qd30ePHgwXXrppfqFJLxwjt8NXLvxBNTpNKfYjSf\u002FfE9W6TrkwB5yLKfEUwXMaOPmpYqyMeoNARyHiRMn0ZVXXU3nnH8h\u002Fe++B9Q3CDc4d+48uu\u002F+B+mc8y6gBx9+JOPLaGG9YkvX2tkGqHi7V7yeABM410lxssFgYqqUP5fPtoQEJwZOEJYCzKJfWUngSVZ3yEDIuHXBYTn4kIOQhg7siupA1lCEz9mtvfbahHXWWP6BR4xwFtdYYw3tGy6icGThMOM7q8jjUeRhhx2mjg5sRx\u002Fy2Yt1gufLxX7o0KGEZRvHHHO0XpjXWWcdLcbMgj4FhLbHjBlD+IHA7Dk+N\u002FXvf\u002F9b14UDM2bWth2OJBvayGWniIMdXyCBcws79txzT8IFDs5roJAlgU8aYoYZPzqlpaWENdioJ4uq2gX88EWSddddl1q2bEkrrriCfnsW+nfdfZe+HKp1lZQQXk5FXbkw7NChg74MiSUoWDqDJTv4Osh\u002F\u002F\u002FtfVKeEYwAsgA0YyCPOsDvVFn4oIcvVHmSNSegHzlEWIwKS4y1Z3dE36KhM+OgHeCqMaQD7YCeODzNL95I6Tpy5zByMfRYmiORaJMlY7ugL+gTj0CfEOCbgI404nxw6cSLYDpIDk9Us1x\u002FEoKxKMWbiWo2X1+FA4xoPpxkvw\u002Ffv31+6XElOjusFloScfPLJdNlllxPkOI74sgg+\u002F4cbfbzgjUkEvLOC3wLX7aOOOkq\u002FSoWnnriu4mtVKBNdfuf0izkGZhhPOI+Zcb5X6m+p6zPGEHSQx\u002FkDXVzbzdEGIg1L\u002Fz73fHrksSdos802o95b9aKXXnmFTjplWGAEnrIfeviR9Otvv9Luu+1Kb8iT8VOGnRbIizlRa2fbOdFhcNjzKJFoQYhBnpdQcYsNMt+8VqYEiUSCQJ6UAyEt7GDHScTM+gIesx+TbDiZJNIdOigLYmatL1oPNeCGiyG+l4qlEvi3sHAUMZsKO5mZmJmw9hgvTWJWBMsn4Hg7EyHD+mqXdzH67B4hMrN+2QOz4Zi1fueddwifiZox413C0g+UAR5hwguaX371FcHJxEUeMy\u002FAiZnp4YcfJnwZAzairCPYkstOnEywCTHsxQwOfhDw44CZY1cH+LDN5REDI6y9njt3LgGDZ555hjAbhPrcDQP0QOgDHFrIQLARjwnxjwsgx1r12267jRYsWEDAAjPgeAEVetG6oI8+Y0012oQ+1kHi5gC24KYE5aCHF1379OmjYw95tA27cWzDbfXs2VPvzOG0Qw+OPr52grQj3IDg5VaXdzHaxicIXb6+YmbWfgBLEDOT24AHCHwQ0k4W1xg2gpg56Jc7biQbMwd89InZ7y+zH1PMNmbW65azFTERU1ImH0g2Zs4rpxhufh+yG4ZzKZ88e6l4cfFkDssA8fQS\u002F9sAEyawEOMS8cEHH0yPPvqozur58lN0TDo5rk144RvXY3wKEF9qQrkwoU5c23G9wfszG2ywQVjcbNLADIQxA0I63HmcJ+BhXGHtPJ5Y4rcRhP+6GSVc95njeS0I96sppv999ll068030D577Un77bsPjfjP5TRl6qv044+LtDu33DaK9t1nTxp83LHUZ6cd6dqRV9Gnn3+hT+dVoYgDrzZ9g6PtsUfMjTtgcXLBfubGtQM2RAkXBTiCjs\u002FMBB6FNsxsh7IqZ65ZXzBTjTqYpZzsSEfJ4eSJDmZ2o3ZAP+ysIB+mqJ1hmUtjFiFbvU6eLcYFEg5sNllNea4uf4YjBxBSKV60xA8d1kOibZQTtv6DHdwUAAfmzPLoF\u002FjQA6EMyiJdXXvQMapfBMLHJltLGP84htlk8eVVUuYojFpanTyq33B5YM2c23qcP8y55WppEwnQF5gavQ64MRmeeICeUT0gIDelWOaHp574hC0I3z3HP29DOkp4rwoz3\u002FVgSbOvskOH9hkYwC\u002Fwb4Y85c+c+T7t3LePphHg\u002FNlt57706muvI1vU5CNQgy66iwhmrqsrBl28GNliw9WqU1U5fhQ1kQpw0UYd4IP8CxqpU5pSIWaZAcIazYoKfbQEPSdrTjFwgjOdrc8qk6cHURn4IGCGGHhHdeKWh52wiZkRZZCTJRK5hzXe5scj2r\u002F\u002F\u002Fe+EmSN877tbt24EDPCEwdWRUXGOjNPN116Oog3Khp04dxwhn8sA4JBLFic++gCCvYi9LOMb9kKOmLnqeAE\u002FToR+4IfJrXWO9qk6eZz60pxswXFBf7NdByBz5x1i6BktHwLunHa1MLN+XADLdAYNGkSOsJzHpcMxnkq4J5GuDovrB4Gnn32WdtphOyopKdEGvpg9O3h\u002FTRkSYCnWvPkN+\u002F9epNka78tbILdXkqNmzGozF1YMupgBz1FVBhsXJVD0BwZK4IOQZk7\u002FaMoNra6RAz+RWpICvejJCHkxk7uIM6excf11WDBXlUEHcmCGdFMg2Mucuy\u002FM2WXhvuFlJLx0tMUWWxCWvmDZB14ExScJw3rVpfPZUl3ZBpOn8MB5hXOE2b85zXbMwQNBt8HsW46GgD\u002FszVcF5E2lP7C1UiYO5KKmXcL1TROpoDp5Ss2iBkYA45A5+3UHMpx3IGbWCaEGNq+omtNzQE6M8Dnt0vgdxI0qYubsx6OowIh5Zz6ZNYtuuPEWOuffZ6ulOHZYVhp92oN3GPDyryoVcVCY15wCIJmsIDjPzNUPZOiuuNFqtIJQqnjOCAcBFyWcNMzpusFjZl2viIsVyOmSbCKSkAjlNCEB0tCRZLPYgRE6CmwQRwlYAJMoH3lmDrCFjquLYrq5iyhsjZqIfoKXTQZ+lNZdd13CDDdejMQ6d7yoGdXJl69pe\u002Fnqqk9ZwvP0GDOzNuPwcfYrUwLkcfwhZ\u002FZ1hV2LvWGKMLP2C+MeNsN2imyOxxz\u002F\u002FsB09AP9ATHjpqgC7ICqkweKlmgwBHDeoDEcG8RRCvPD6aie5atHAFjjnAaOzJnnNM4Z8PF0F+nqazON+kTg22+\u002FpSEnnEzXXH0lbbD++toUMxP+50T0+\u002FHli8tpnXXWVp1iDmrkbOtgr0zK3fkypXA+DBIcbeRZfugRV0e5TiCUwwmE2BEzy8RPpWaZM084ZTajALjhGOS6uEAOOJirx4m5eh3U1VgER5uIM26sKLShr8yF9wH6GFvMmWWY0+PLVQ+MXdrFKM+cWdbJmmKM\u002FmTDoyn0hTn7ccBxQ5+aQh+iNjJn75PTY84vd3oW1y8COG+Yqx4L5qq8+rWk+GsH1jifmbNjy8zEzAoEzn1mP03KsaChEJi\u002FYAEdffxQOu+cf9H2222b0exmm\u002F6V3v\u002Fwwwze9Bnv0jprm7OdAUoi0YISIWJmwkw3eJTanKO94sarU7bP\u002FaXUgghOFDMHJ0kgSCVwgqWSGoVPImZWXlgHaWafr8IiDdBPYJHL0Ua3IcfFCekoVUS+O4z6ojpxyWOMwJZEIvu9IfoJuVfgzR3qY+asY87V4epEDHJ8tIM84jAP+TgSjquzF\u002Fa5NDMjq5QPD1WIWVDI2EW\u002FYTZzup\u002FIx5FwTJy9zr5wvjq5K2NxwyKA44IWc10HmFnfBYEOKHxMkTcqHIF81yjg6o4FakQeca7jAplR\u002FSBQVl5Oxxw3lE45cSjttusuVRo5eOBBNOqOO2nBwoUqmzR5Cs2bt0C\u002FTKKMIg6yey8Fdjj6M4YB76iiArPf\u002FkuLFRWZj0Nd9e6kQBnoOHL8RCKhs9iOj5iZM2Y3PS9Th2TzCnS6RLXBdvQJ9qOvaBRpENIg8JEHIY8YhHQ2gj740AkTeCC0h5g5epTAJXE0SX8IXNnKysoMXCkmm+snzHG2uhg8EPrKnL2fkIcJusijXlcPYseHDOMHecdnZsGLIVKCjDmdV2ZMA2b\u002FBx99AcF29I\u002FZtx95mJ4PD8jjRDAddqM\u002FINiOPoVtzMYLy+OUZvaPBfriCPYl5PqHmDm\u002FHDpxIeAe7kM47WwM89xxRDknbyoxbGf2j002m92YdP1FH90xzaZvvOwIAGdIgJ\u002FDErHjM2de46BnOAOxhqdnnnmWZn36KV1w8aW0xZZb0eY9eindcuvtasyOO2xPRwwaRPvsdwDt0GcXuuvue+maq6\u002FQ\u002F5+hCkUcLJ+z7SWIQ44tM1NCZr5bdl2DWm68BiXkx8IRZdlwMXLycAy+Uw\u002FzkQ7LoCNNZrQDHfDjRrAbtkXJ2cnMVfoBXcqxQZaNnLprz+WjsZOH62DO\u002FcMRLd9QeWbOigvsptSGNPqTyuaNoAf9KIHvCjJzRpthGcmGslGesGO5M3NGX2A7c\u002Fo4ox\u002FgRQl8iukG26L2Mqf7BLMhZ87kgR9XytansK3VycO6jZlm5irjDceCQmCD78QAABAASURBVBvyUWLOdqxChWKYRB9wXPKZBp0w5dM1WXYEgHEYQ5cGHyWYucqYI9saBYEjDh9En338Ps18502l96a\u002FRaATTxgS2HP4oEPp9WmT6MXnn6Z7776T\u002FtK1ayAr5sRyOdvFDIz1zRAwBAwBQ8AQMAQMAUOgbhFgZgr\u002FH5K6rb0ea1uOquvc2dbvam+w6nKYZEUNAUPAEDAEDAFDwBAwBAyB4kCg7p1tc7SLY2RYLwyB2iNgJQ0BQ8AQMAQMAUOAWigGdepsY1Zba7XAEDAEDAFDwBAwBAyBWCBgRhgCjYPANmsdpw3XmbMNR7uQT\u002F1pqxYYAoaAIWAIGAKGgCFgCBgCRYzAGZsPl961oLpztot4+UhZWRk1F7J+2rG2MWBjwMaAjQEbAw07BsQjs70IEdikY1d6fK8P6sbZxqx2EWIUdKm0tJSMDAMbAzYGbAw0+Biwa6\u002F9\u002FjSLMRA4HJYoOgTgcC\u002F3zDYcbVs+UnRjwzpkCBgChoAhYAgYAoaAIZCBQO0yy+9sF\u002FHykdpBaqUMAUPAEDAEDAFDwBAwBAwBH4HlcrZX3Go9vxYLDQFDwBCIIGBZQ8AQMAQMAUPAEKDar9nG8hGvtI1haAgYAoaAIWAIGAKGQNwRMPsMgUZDoFYz23C0bZ12ox0za9gQMAQMAUPAEDAEDAFDoIkgUGNn2xztJnJkl8dMK2sIGAKGgCFgCBgChoAhUCcI1MjZNke7TjC3SgwBQ8AQMARqgICpGgKGgCHQlBEo2Nn2OrYhWzrSlA+12W4IGAKGgCFgCBgChoAhsJwI1Lh4Qc42HO0Ve9mXR2qMrhUwBAwBQ8AQMAQMAUPAEGjWCFTrbJuj3TzGR0VFBf30008Fd7a8vJw++OCDgvUbU\u002FHPP\u002F+kpUuXNqYJzbdt67kh0IwRqKysbMa9b9iu4\u002Fdr7ry5FCb8TsGKMA\u002FpRYsWgW1kCDQYAnmdbXO0G+w4NHpDH3\u002F8MZWUlNDvv\u002F9ekC2jRo2ivn37UlP4MXn44Ydpl112KahfpmQIGAKGQD4E\u002FvjjD7rkkkto\u002FfXXp65du9Jll11Gc+bMySjyzDPPUM+ePalDhw505JH\u002FoNdeey1D\u002Fs0339DBBx9MXbp0oV69etH111+fIUfmlVdeoT322IM6d+5Mu+66K40fPx5soywIzJ07l8aOHUvjx43PoPfff1+1J4yfEPCh89ZbbynfgtwI4EYlG5WVlRGovKycymXSray8jHDz4giyYiYgVpv+eeItEVUmheQOPBR7HVvTir3WlXqFT82VpPvNpe\u002FBDExhx3rokCE0edJEYs6FUS5+YfXLgJQK6lJXxniTOJbS7SZhZ02OjfWp7sdzTfAvRLcYjlHD9GHk1VfTY489SrfdeguNHTOGZn\u002FxBfXvvz9V4vdTzt0333idTjzxBHGgr6M5335L++6zDx144AD6ZekSMbCS\u002FvzzD5mo6ENtWremRx55mIYNO5WuvfYaumPU7SrHWPn4o4+oX789aOed+9Kzzzyt6X322ZtmvvtuoAO9\u002FCSqYk9+nULGRvx1ymSmunWrlRRnYO1o6623EhAqacCAA2jvvfak1q1aaV4Olh\u002FHGR+MJ\u002Fe7jNjlXexsR96l6yiulPbaVrxH7UDLZlK7Ze9R22UzqH3Fu5KWeBni6an0dOog\u002FPYi77BsOrVf9g51SMXtJd1+2dvKc3G7VL6pxjJwtD81tT81s60ek9Thxy026iyO9nqSt702CHw35zvCbOqNN9xIH37woZzXuFila1pcvpheeP4Fulou2s89+5zeHTrp+++9T2PkAj537jz6v\u002F+7i6644gqaOHGiEwcx7iiffuppGjlyJL388styAf9TLtyP0KxZnwY60cS8efPoySdHB2V++eXXqEooT5TPzu+\u002F\u002F54++uhj1U8mkzTq9lG0cMFCzbvg1VdfpZcmvOSyVeKlS5bSeJlxQB\u002FQ5wXzF2To3HXX3Tpj9NVXXxHSt916G3304UcZOsjUBotPBae7776bbrrxJnrn7XcIfUBdP3z\u002FA915x50ZxwyzUk88\u002FgTEAQHHTz6ZFeQ\u002FeP8D+bG8g26\u002F7XbCMQwEqcS38qN73333EcbEuzPelR\u002FeXxSznxb\u002FlNIgAh4TJkzQ45MNj0DREoaAIdBoCNx191105pln0u4y6\u002FyXv\u002F6Fzjn3HJo+fQZ99913atOoUXfQ+eedT9tttx2179CeDjzoILryyivlWubLX3n5Fb1e33zLzbTtttvS4YcfThdffDHdetttWh7Bgw89KA7iADr77LOpp8x8o71Bhw2iBx58AGKjrAgwtRJnOkwrrrhioDllylTyEgl9mhAwY53w\u002FbG0iS7vYieJ5h1\u002F+WIm1goYMZOEGmTE\u002FmSb8ImET4SA\u002FUBC1rwGknQxi8TfOcVqWjFhU5M1kK4UFqecbZT2qcVGq9pXR3woahVOnTqVNtxoQ7pbLsjz5s+jgw8ZSAMPGhjUBWeu9za96fwLzqfffv2NRo0aRb179yY46FCCY4cLa9++fejNN96g9957Tx8hjhgxAmIl1LH1VlvTFVdeoQ4xHMYjjzySLrzwQrnov6M60WD6O9Npk0020RmZxeLsn3POv6lfv93lcVB5VFXzaCOfnW+9\u002FRZdPfIq1YWjOvSEE2iuPMpTRirAo9RHHnkklcuMFopj3kf6ePnllxEczv\u002Fd+z\u002Fa7G+bEZxWp3n66aepc7rvvvvSrE8+oTfffJN6bdVTnWGnAzsLwWLZsoqg7rvFyd5m220IjxLhyB940AA6bfhp6nC3bduWTjr5JPrk409cE3TuuefSYYMOU2cYzN9++40GSZ6ZkaXr\u002FnsdAavpM6bT7Nmzqd+e\u002FeiakdeoDMGUKVNo4403llmwsTR\u002F\u002FnwaesIQukz6DczK5BEcdBweeCSdCw\u002FoGRkCzRaBmHQcEyRYAuLMWSKTBi1brkgdO3ZS1htvvkE77LCD3nTjxv2xRx+j\u002FffbnzbuurHKZ7w7Q2a2+6pjqAwJdtppJ3r33Zl6Ey5ZvTbtuutuSAa0y6676DUwYFiiIAR+\u002FfVXwtKRpMzW7rH77vJEoU1B5Zq7UmUKAI0lkJ0wcR6OBdKUloo0CMuhrwrKlJTEsmfVayp86UWt7M9wts3RVhhrHcAJ23vvveiG62+gF18cR3CcpkyZRh9\u002F8pE8CnxW6x16wlDq3XtrvZjC4R4zdgztvffeNGz4MJUjmD37S7r3nnvpdnms+NBDD9Gdd95J5513Hi35GY8hiU486QTasueWBCfu0ssupSdHP0lb9dqKPv30MxSvQsuWLaM9xLEeceUIQn0oM0Xu8ldZeVX65z\u002FPrKIPhtq5de9MO\u002FfKtBN61ZLvj1ZRO+XUU9T5f+mll+iSSy\u002FRPvzzn\u002F+kveVRKR5huQLjxr9IkydNphFXjSDMKD0rTwJg28epWfXqsMBs+cSJE\u002FWmBY7\u002FTPlBO\u002FHEE3XG\u002FZZbbqGR14ykV6e9Rs88+wzdf\u002F\u002F91K59O9pvv\u002F0IZWADnOBPxNHHuspp06aBpZhssMH61FV+PN984006\u002FYwz6G2ZHb\u002F11lvVTszoX3Dh+YQbHIyJfaRPV191NT3+xOME7KdOnUZfyKNnrSwVFIpHSt0iQ8AQaCQE4DSvtNJKQeuPP\u002F4Y9e\u002Ffn1q3bqW8L7\u002F8ku5\u002F4H46TSYLPvr4Izrr7H9S9x7dZTJinsrxhHGVVVbRtAtKSko1ufBH\u002F+kgZsk7deyoPBd0Emc+ujbcySzOjoBztCvk6Ssc7dZtWtOaa66pE2LZSxjXIeB+unVOSTKyk0zjUjivafK3bHIC0xHUJK1lEDfRPMxGv6QLpDESQrJTvnzK2a4kc7Rpubf3ZRYasxz7779fUFdpaQl98MGH6kT++eefNGHCeNqyx5Y0VWbAHa2\u002F3no0btyLBKcYBdddd22Zwe2FpNJee+5JFRVJ+vrrr\u002FTx47hx4wgOY0IeiamCBIOHDKFEInU4JR\u002Fe35s5kxYv\u002FokOP+LwgL3CCivQ4MHH07PiZIadWygEdm7ZI9PO9TPthG4m6b1ptSz0E+0OHjxYbE4E+scee6w8ap1Ds2all2cMPn4IlXYsDXT69OlDW4pdr772Wh4sUK+PxaxPZ+nMeY8e3dXRnTx5MqGObt27BXWuvsbqdOihhxIcfzD3339\u002FGp96GQkvKSE\u002F4IAB9OKLL0JME1+ZSAcdOFDTcKxR98KFCwKssGRkk002pWnTptJ7M9+jX+UJxrHHHav6CFq0aEEnnXQSkko1wUMLWGAIGAKxQADXkxtvvIHOPuvswJ6WLVtSeXm5XkOuvfZa+vzzL2jVVVelG25IvQQpl8nKpARBCUmEpwgli71S1+Ii5VM073MtTCOQialztJPJCnKONnQ7rdyJVl99DSRjTpn9oSrTxM78qJ7jL19cmWqvEmNTmkBekxrAGuEIHym0hKSKNABXOLJTKg8OqgzXF82rqgbQlsLYQ3lNatB4cvRV7fYD6R6M9O1R0zTw86qSyntepza04lbr29IRRXD5grlz51GnTp1o5cishat1cflicbx+p7FPPaUvxFx7zbUav\u002FTSy7pUBMtKoLv++hsQs94nIUurdu6s8R9\u002F\u002FEmuDryhrsxUgFmV6GxJSkTff\u002F8Dde68KoVnYyDrvNrqtGDBwuDRJXgg10Z1dkI3TLghCOf\u002FFHsp3Y1AhLeYlyz5RWzy++UEeHO\u002Fjcw8\u002FPDDD45FcISDTCrRZa21ZZbohzxYtCaHxfbbb0\u002F7hW5+5nw3h9ZcY02KbmvIxRdOMvi77bYbvTjuBTlWv9Jzzz9Le8uMfr9+\u002FQhPISB\u002FUW6M9tprLyTph7k\u002FCIYL9Di644m4S5e1ZJa8vS4bgS2tWrVSfRes1nk1l6Sa4BEUalIJM9YQKD4EcCONp2B33HEnhW\u002FeN9xwA\u002Fp7\u002F78Ts3\u002FxS8ikyIEDDtQbb6DQebXO9OOihUgGVL64XNMrd1pZY8y+LirzecqQYFFZGa211lqSsj07Aj7ekAWOttyw7L77HoQZbfBBOG5TZNIF6XhTuj++nS7vYp9LFM1TnWycqldjJskxYUhLiAwhRl4zRJIXYiGkQjE4YLmYkWHkNJBcOkZ9LBx\u002FZyhJMh3HQU7Y1CQNCrbPW7HXeuR1bIPiRsuJQLfu3Wjhwh\u002F1hbtwVeNeHKcX2pVXWZk23ngjOuSQQwkv2GH5B+Jr\u002F3stnfXPs6ltu7bhYlnSleLI+3W8\u002FvrrGfLPP\u002F+c4OxnMFOZLbfckr777gdyzmSKTa+\u002F9iptu+021KZt5vFP23lIQXZipnZ9mfV+441Mm+CU4s7Otedi1P\u002FXv3al6dOnO5bGH7z\u002FPuGlzR7de2gewbSp\u002FtINpEH4NOHkKZOp55Y9a4UF1ndPlRlnrDNHfY6mTJ1CO+6wo2Y7y83NNttsS1OnTKEXXniBsJ7yr5v8lRLs6ez1N998Qz229G3s1bOXlnn44UfIHU8sFznllFNpT3ki0b17d\u002Frhh7lVlo28HsKqJnhoYxYYAoZAoyIwftx42mXXnQlL0QYO9J9yOYO6bvwXwvtYPiOrAAAQAElEQVQbLo\u002F4y6++pC5rd0GSunfrTi+\u002F\u002FAphiZkyJMAMebduWwROIa4rL700QSTp\u002FWWZlMFywTTHUpkIyAyjMPCkEMcHM9q777Z7gKmI0nuTSPn9SZsazacl9ZGSeWutVluVQPMaC1tj4UgsOd01KYHsmNaVn35JyR4VKksCKZ3SE40mlBdrU3ar0dJP4WhSg5x5\u002F1m76Nq+\u002FAh06dKFDjjg73TRRRepw42LKdYJH3LowbTyyv6MxWnDT6MRV1xBEya8pMsgcJeNzzvN\u002FnJ2AQbInZRoDR82XD8XhS954A4eLxUeddRR1K5dptMsqrpjdvjQQw+hI444Qh5pfq4O7TNPP0Nn\u002F+tsGnbqcNWJBr6dVxZsJ15ivPW2WwlLYxb9uIhuvvlm+vDDD0lu+yjbNnzYaYRPXk2bNk2\u002F7Y2XgwYdfjidcsop1KGkQ1AEb+Xjqyw\u002F\u002F\u002FQzff3113T00UcTcN5uu+1UZ\u002FiwmmHRt29fatEiQWeccQZh7SRsxddQXnrpJTr0sMO0TgSYmbro4otpm222kRnqdmDRgIMOpLPPPpsO+PsBwfKXnXfemVq3bk0XXnghff\u002Fd9zrbfvlll0vfhsnxaE9rrrWm3FwdLHQI4cs0OF74IRgx4kqt0wXDC8TD6VtsCBgCjYPArbfcSvvuty+NHHmNfnEE1yUQngjConPOOYduv\u002F12\u002FSIVrjGPPvooPfjgA3rdgBwvhuMadMrJpxDe+Xj44Yfp4osvoqFDhkKsdOihh9Ljjz8ubYwkfL0IL2FjHfhhgwap3IJsCPi\u002Fj5j82bhrV4rOaGcrEWdeixYrRMzz+wdmixYtENUrcerHm9GKBIw8E0INWFKYaabUxoglkJ1EJLukZCdsGkvg7yRC2f2MhE0qT9jEaJYepHbyY07FRNny5mxT3W733Xcfrb3O2rTX3nvRqquuQngT\u002FfHHn6A11lxDGxoydIi+ODN8+KnUpk0bGjzkeDpVZkEPCzl6qpg1qFTu0BOG0oUXXEQnSNyuXTs6+pij6T\u002F\u002F+Q+tu+56Ks8W3H333YQZ4759+1D79u3osssvpbvvupsGHDggmzql7KThBdqJ9nt035Kw3AIO5owZM+jkk07WO8BsDRw\u002F+Hi65OJLpA8nqLOK76IePPBguuaaazLU8UnB1159VWeF\u002FvKXv9Afv\u002F9Bzzz9dPAUwMfiQqlnqDi31WNR2rGU4OzO+XYObbTRhgRbX375ZcKsUdeuGwdt4\u002Fi99trrtM8+6fX36Bt4e++zd6DXsVNHwvruWZ\u002FMor\u002FIbP2GG21AeEHqEZnpxtIeKN511136jyv69N2JSktL6YYbbqD7\u002Fnc\u002FRAEVikdQwBKGgCHQ4Aj8svQXwkvVWOZxySWXEG62HT3x5BNqDz4HeP1119OYMWOoqzh9N998k8yA30q77b6byvE5uldemaj\u002FCGSfffch3HifdOLJ8lswWOUINtl0E3r22Wfpueeeo5136UtYwjZW6sPsN+RG2RDwfx8h+ctfulJ46Qh4aUrrpXnxS620UsuIUc7uysiSUMePqC9nttKfo5VQ6tddg4w8liO7H3mRalLLScbFKaZYo8yM8pKRvWnxpSOpLtXMbnO2Fbm6C7A2F1+lwLrjuXPnE5YU4GIcbuGEE0\u002FUlybLFpXR66+\u002FQcNPO43cNnjIYJlNnuCyQYxHYt179Ajyw4YPIywdwXpffMJuxx13pJkzZ+qLfoFSKIELPJarfPPNt7pGGO0eMCDtaOOze2gDL\u002Fe4YvnsdDouRr\u002F\u002F767\u002F0xeDFi9erF9Quf6G62nUHaOcSpX4+MGD9Ssh6AP6ct7555HnZQ5JLK258\u002F\u002FupIULFxL+axPwXH0N\u002F8bFVThs+PC8WGBGH\u002F11+ij\u002F2OOP0Y8yA4868YOG\u002Fjs54vXWW4+AxzFyI4M8CMtJwNttN\u002F9HEzwQ1lFiCQnqw\u002Fp4fDUFy04gA2GtPB43Y5kP2nv6macJL4lgVqCkQwlUlArBQxUtMASaLQKN23E4cPiSUDY65phjAuP2lhtyzFiXl5fTpEmT9clWIJTEOuusQ3DO8SnQGTPepTPOPEO4mfuuu+5KmAhYJL8TEydOpH577pmpYLkAAWamZRUVOtGByY58tPinn4mZg7JxTay6aueIac5mlom8VUMyxw+x6iDJxFoLI2aSUIOM2IdR+ETCJ0LAfiAha14DSbqYReLvnGI1rZiwqckaSFcKizM9G1RiVCcIwGl0M5u5Koyulc6ll48PZzSfPCpj5mBWOCrLlc9mJ17WXGmlVlWK4PEWHPsqgjwMfG4vj1hFqHel0Oe2lBkJaooFvshSXZ2RJvJmUR8oqoQfzZEjR+rSE9yUQP7YY4\u002FJbHfPjCUz4IMKwQN6RoaAIWAIGAJEeNKAiSJ8Hao6wpej8L8w4o5bSWkJbbDBBvrEFr9\u002FIDzJBg+y+rZf5m21CY0lkJ1kGhp7EPsz26qWwUfG6atUM5KSWPagfFivqfClF5n2gyHGy56Xb842gDKqEQL4T47XXfdffQGwRgWbqfI\u002Fz\u002FwnYR3noEGD9Bvs++yzj8z430433XhzM0XEum0IGAKGQN0hgAmK\u002Fv37E66x1dEhhxxC66+\u002Fft01Xo81dSjpQBtttBFtvsXmShttvFHWCZr6MIFTlcr8HMn0LXY\u002FhkBIdlIZ+RvyJIHyEIMtMXhKqXxU3tTy6Ab6g65pjISQ7JQvb8422VZzBCrpqhFX0amnnlrzojUogX\u002Fks\u002Fbaa9egRDxV9+i3B+E\u002FXQ4YMIC++eYb2lec7XfemU49e\u002FWMp8H1Y5XVaggYAoaAIVDnCOicaj3U6teLJY\u002F+DHQlYSY7mtfpXGkd2lE5yvmFRAEZUQqXV5YWQi1V64+jHD1Ru\u002FxAuodOVW+\u002FOduKnAU1QWDoCSfQnnvtmfHvhmtSvlDdM888k7B2ulD9OOt1WrkTHXDAAfpy1ZChQ4umX3HG3GwzBAwBQyA3AsUi0TnVOu8MY5pWatWYSXJMmIWWEBlCjLxmiCQvxEJIhWJwwHIxI8PIaSC5dIz6WDj+zlCSZDqOg5ywqUkaFGTfxz\u002FPIXO2AZyRIWAIGAKGgCFgCBgChoAiIPPMqVginbzVAPO5mMaVWDSEJVLdNSmB7IFclFTmxyLx9wy5sJpUXjskRkvvU3YLJ0\u002F+o5\u002Fm0MBXjzdnW2CyvRoETGwIGAKGgCFgCBgCzQcBljlb9JZTASPPhFADlhRmmim1MWIJZCcRyS4p2QmbxhL4O4lQdj8jYZPKEzYxmqUHqZ38mFMxUTj\u002F3y\u002FGENEyc7YFBdsNAUPAEDAEmg4CZqkhYAgECMi0apCuu4TO3Ep1GksT2WIst9bpXdXzg6ieyqW8i6PyppaXXqa6Ip3SXQOZvM8evz7\u002FWS1iy0gUBgsMAUPAEDAEDAFDwBBoagjIjGo9mMyYnpV6NWaSnAYZsT+zLXwi4RMhYD+QkDWvgSRdzCLxd06xmlZM2NRkDaQriClnjFltks2cbQHBdkPAEDAEDAFDwBAwBAwBHwGZp9WExhLInprRFbZkZCd\u002FZlvysiMv07vYM\u002FREpHkX59JrKvya9kP1Jaixs43PtlRUJCkphLTUkbGDl0wmKZ+OK+D0oBsm1OF0kIYsb3tii+pIu9B3ZRs1llHo+pfN9spkpWIEux1BL8PmauoI67q2XF2IwQvr4MwAT2WCWQZWMtKdTOViX0bZRspkwymbfegL8PNlybzWhutEn\u002F2rQ9UikKHeqAQ8yLStKI5R5cbOF3Bc0Z+G6kudwFFAn9BOUsYw+gXCMQcvtlTAuY7jlJRrHPqDGOdz7PpTwLGp0o\u002FYdSK7QWq3nO8Of+TDmsiHr0HIh+U4ZigbJvDCOpbOjgDOX4ebYibjLKwJrPNhH9a1dGEIyHytKurstWRkJ5m+pXBe0+RvYfmP5Uto5K1jaf7CxUQQgIjoux9+pKtvHkMjbhpNVwkhHnnLGFogeqoigdaJWPRRNm55mKV2IQE7hfLloQaqkbOdlB8vEDMTMxPSSbn4oyKQDnjRQdoTOTGpDk4U8KLEosAsYYigI787iLRsUupj9nWQTobaQzopcqmG0B7KaR4JraFxAuBQAbukedgF+2AX+MLSPZmykdnvG7MfqxCByFGHRMTMRLJH66DQ5usRMXMGkdtEIV99FYKrqCiOUoX8jlcK\u002FvmdVld1vcZMGf1hFgaR2ieR7kmxPQm8RQS80Y+KigqVRQNcsIE9M0u9fj0VyUxdHCfooR6kw3Ugr20JE20Rk+BUSbnGuKg16l7dcUVfQMxMzFXP6UY1Pkfj1fUJxfzjl5Q+kZD0qzIpxylJcdwwpiowfsW4jDGFASg87NDBccKNoeoIU8uEdITV6HuFnIswCTbKcCLf7hDuItR+iKXQkaxOOkg21ntS+pXEMWLS8QS7NY8E4RqA8SUeYA65qAgWJGVBLHGayLa8COBcTl+zWXCspPA1Oxk6Nm5MJXGsUscmb+VERSCWcVcPvZBfNa0V5zCuO8gD0mieIBRNWAH5+MkzacBxI+mOB1+m7+cuErFIZJcEfTDrW5r21izafJN1AvqbpNu0XklqkRZEL1y\u002FMPV4aywB6m9suXQVXYE1fqxGIZndftWXoEbONjrpeUwgljghhHYEDcIGOWLP8whyjZkIJwr4UfJ1mDypB0SpzaVRH9IgFp2EULg9j5kSCY88z28PaZJNdSRurJ2ZKeFxYJcn9pFsegGQ2O2iJjocEEsZSm0OM\u002FTJEz7qSHjSTxRK6UQjZiZPdf2YWcAnf6uuvoSUQ1sssef57TQ2jrCcmclTm\u002FxYsoQNPMQYe7ATebVbdNGPhJdQcTRIpOSexJ7nSd2eqAhOqERS2HXcuYbACBFkyKIsp+qAqsMXsjhRQmxMJDxK24ofq7SF6I8nOiDoJCStUGiQ1otTCjaG++Rx1T7B3oTnH1\u002FPY0okEnIj6VEcN2Ym9MnzPMIxQEyyha8XSXEoWIapl0jrJDyPxGujOG0Jxdoj1w\u002FmzGNTIU6QdIM8sZ1TurAf4xBxXMmTfiQS4fHkqanuNKlOrsoSMDN5XpqYgQbZlgeBhODlY8+KXcID9oJbCnxPMPTlHrHHhDTJlhJLqth3waIeusjEWisjZpKQidmPKRUjDw7JJixC\u002Fs0Zn9M9151E63VZlQhMBKG488rtac9detCeOwtJ3K9Pd2rdpqVoMaG8hFouWxwHOWFjIpY\u002Ff2dkJMmUzT5KbV4qLjjisCZqlnx6UGdIRVKzHRdcL1WnK5lRY0oWtJfKO90gzigUcGudKFtURj4tSsUF5MvKRTekXyZlQK4upEEur3Fa\u002F8cfF9HixahDyqlM4rK0PGrPokUiW576IvaWS11ap2tbY2lDY7FF4zx5KV8Gm1SvAH3Vy1NfSg5cyqTu8pS9P6INwcXly1RP2hOdMshcXmOpX8uJPJUP+hnSX1y+mMrLBXvwQKqLMigvsbRXpjzJI4YOKFt7kAeU0s+X13qkDdUpQF\u002F18ujn6q+WW0R6jIM2F1GZ6IO3KCX3+5mnftWryj+BfwAAEABJREFURh6uvxD9QEfsCdJoI5UXG327\u002FPwiHA9QCn+MkfJy0Q\u002FalTTqUZ1UGvmUvl8X+H59BeW17hroV9ee9ilUn9SvfZByi8TORRIvxpiUOLAvjv3RfgBL0CIKzi+1e5GOt\u002FLguraItC\u002FS10VyvSuTfpapHsqCUvKAV01e6lmu8vna135ltr9I9Be5NquTSx+gj2tX2sbM+sqkvjLRS9Nyyp1tQZ3LWV9d21dofYptejwA8wwsI\u002FIyqTdD3kT6X2sHpZ4Kyjyt1iyTzSTTuLJLyt+DfOCLiaaIlH\u002FOqQNo3bVWEY7synSxZGSXnOpp\u002FZKXvUnla2q\u002F6ktQQ2e7MmOWGs6x1OEfBEl4KSdXH\u002FvIDAZmY3AwPCcQnVx7UvQhw50pYp\u002Fyt+fryHGSsiiPdsFjThmCTB1QacdS8qljKq5hvrSESktLqVOnUHnJl5SUUvsO7YU6CLWnEuFpOxJ37Ci6EmeVZ7EH+iUdSqSeDgGhzdrW16GkJNNebVNs0rg0hUOevNheij4Uqq96eeoTueIj9a4c4Cj6ku9Y2pE6lHSQfvv979ChQ\u002FX2SX2wr4P0s2MqjbzipXnpo9QdYKi8jtQJfZL22ksbHeT4dZB2cRz9Yyv2qJ6U1bgWebSpZVFHLcoHZbOX7yD99W315R1Fv0R4fr87UomMVR1LElfBA30XfV\u002FXL59O58kHfeqYOi7QBdU+DztLMvDvJHWn6oPteoz88eAfqw5pedCHlH5t8tqn5SivbWaWL5E6O8ixgL2l0odODm\u002Fh+8cE14sOMs59KhV+QfhrW9XgrXVl2lMXxx\u002F9yRxv0oa2lbano9iHvte0vSr6Qb2oGyRtSd1pjOouXyLHB8ekU476s8k7yvHMvEaXyO+CUFBH3dmnfW5APLQ96Z8fA3tQHfZH8C5Jne8d5HeuU6fQ+Z7Cz5fjnC8hYN0x+J0olXMfVIf2aJt1W18duCp1WgUTa30aSsDIMyHUgCUVdrWYZJNAdhIR6aYZSWksgew\u002FLfmNzr3yQdp+\u002F\u002FOp\u002F9Ej6NGxrxL02Q8QxjpP2JjETg0kJkLAfoAwI0+prUbOtud5eGqva+zg2MLBTdVTJYIjDke7iiAbQ25toO+Fj5zoFdoeHuGjvBTxO1pwwyhR\u002F4RHp2iFmRFlEPqY8JiYmYCn3w8BRLSQ9wRzPBZj9lSuB0Bk2XaUSkhdnhDkrl25HUFWy3uep4\u002FZ8tWXlEfWKOCJTYjjQkm5qWIYE7ILh7pSbvfATnjSN48lVyl9Da0ThTALAWuUByZZxNWyXPlqFWOikMxyXNF3YIDzGZQUjGNibn4zZLCHz\u002FtMZRkDlUnyZJzg3PE85OUsiHnf\u002FPFUmeqK2JxK4fggiWOTkL6AcB5UpI4nZHGkZMo+T45D2D7YHs43ubQckKSMJWbpCSjagTxyHF0cP4xJFKuQehAb5UcAuPnnu9MDx6X92Jf7fDkycsL7aV9azGH99LNSfkmBmsbSRLZYhrqoiNCFknR6wpJjgFCZkqikFbwEzf5mHvXfYyt6+bEL6bTj96Eb73qeJkx6T1rz9Vz5uMbSEe1XFvuy8lVfgho528xMeqGQGBeLhOeK69Amd+FIJMTpSZGoiuMjIFLuLSk\u002FjJCy59eDNIiZ87ZHqS3cHgCI0\u002FULb0jjCCQ8h5VvdMLzMWKWPgt5kocEP7gkeaQRMYtcMp5iI73LAWVC5MABZZlZcSPZalofXvTDCaTtST1SRSx27YdYonZJ7HbfRCbPE3wBlTCQRh8oz4b68IPpiT4zCuZRDolqO8ZDVTRKMtdxZWYdK8DB85AWHAlb4ZhAu6GJYWsC51BCnWocy0wbmKADHrOkmShZ3aCAciOS56E\u002FPonJ5PqENMzypM84v0FYu00knYppn3KNN5It2yXM9VHE8d7F+Aq5iYC9ejyi1uaRJ+T45bxGR+uxfAYCzEzATklwxLDHNZxCm8oS\u002Fvkjv5QUJz8gZGY9JOU6UC+1+vUyrjNMEmqQEcthIRIOySZSQpL9gHRjhBLITsLvs\u002F2mNPnJS6hXjw2p5Yor0E7bbUoH7bM1TXz1Q5EyVGIfEzY1VYNq7YU6yENQIxJ08SPGLA3JvQjKahIJyTODrxkNmDPzygwHcnHCiePl0hN+7vbCFflpZpkRQoV+tlHDpFyUcdInPIE5CkM0X5CleQpJvzOqiOYzhC6TWR8uXnBIPI+JmZ1SLOKkXDnVoohdTFxz+2R8aH1SF8ZWzSqoJObMNpkz8zWrr\u002F61qz2uYj9wYEY\u002FKtUgTWqqHoI6rhK2a5VyXBGjF4ibMjGne5FONY0eVTfeIA\u002F3xM83gV7KqQFHm4jJ8+SaTpGtOnnomGrJaF6ZFlSLgOImv6yCdy5d5vj4AblsjDvfwauxBLKTuHjYgzh1ydWuROVppqRUSDIx4lHLlVYMyqOy1VbtKBO1SSQz+FpEAtljxZfe1Mge1ZcgyxVDuDl2PGb2L4yiIChXiAMkKWJmRMTyV4lZapEpQ2I4NZrOESShLzCzOHhRleraS4ozm0zZoGWlPdmJmTXbmEFSbIMtCU8gzmIPZrwx++NsrISyZJh92z2JlaWBHNtULGzRiuwiy8BKxGhfogCL6upD+0nB0vM4KIPycSDYBjtgG+Iw+eOmkpKCt+MnpR\u002FsMtEYWEEuCtnqi6pH80y4iCdxQHyR1If2\u002FEz8QmAH+9BXZq5iYMa4kb5Ez+kqBRqZgf5k2Cz2JN2xT\u002FXPHxM4RHqZRkJXX3kpuRSJ1Y7rgPZB8FfDxOykjFFNIxC7ceTCvKT2WRRFBpW4EI5PUmzPNd5wDLSbGsihEV2Scwp8ivlWoZiTzrBmMzWvXPqba9wyc7bqjJdCIIobxhjJmHGwJeW4JDGO5HQgbIK17MRcOK4oZpSJgENPYZSM7EQShPOaJn8TEYXlhA1MR5J\u002F8rk36aHRU+i33\u002F+EKs1bUE73PTGJ+my7ieYRaJ1SRnaKY56wiXGyUyH2UWoTTzCVKiDCBRGDGoO\u002FAoNbyiS8dBX+3T7LXUqlv6470FGzRLvqjpPCL1dVVl17zHB8Um3hnw1Ie8Iiz8vdXtVW6oeDfqFm4KR4wT4h\u002FdUXAYuNuNFwMuAKu5l92yFH0pV3cgJTymfswmNmcTjTWOCChPqcXnX1oX7oInY2IYYjAH5jEmyS7lHWvhMRxg\u002Fwhr0gYZH\u002FmB2pTEpCUViIoOsoKRdsYevueMg4PSdHW0Q1G+PUiFtSzgk0j9j1C7E7rp4AG8hSugkvfU6jbJyImUn2yFgn8jwOzGRmmUHB+ZAMrkPCIg7pUIw2FtN1nAn+ODYVqbGYCNnref4xUblcR3B+JzyfF6Ou6HGBPcGYElthsxtvOAbob0Wqr0mZbPHQT8EA5eJKwNvZhv6kqULZ1ckxaJkxJnNfo7UiC6og4EVww9gCj9kfNMwsP6uCq5w3elxkbAmLdFxVqa0YGe4uo277VimToKhRx7Y0gTyuU9E8OT1RXvLLb7R9\u002F\u002FOo+25n0VdzFtCRw26hHrufTTPemy3SStqm58b08Wff0Tb7nasvSA4c8l8auO82tEef7lKLtIB2tBHUiozEobwmNRC+lNA9lNekBvUnl46gcmm6MPtUXwJPqOCdPda7+oSLE1LcH++km6SDdVMZOiJQhapBwvPkOpRdXl17zOzbI3YkUu15Uh\u002FFYAtwSPhryFxeOqvWMbPYnhASecp25kwcPOmLlsshp9DmpXQSHuoTSiSkqcLr03YSnm9PKMYxSDfTOKmE55EnlKt1ZvbtFh3XD8qxoR6nE47Bd0XCfJcO5AKp4yUc5gmPBGyK4xbYKjaG0yy2w17Eype8xqJH0kfI4kqeO86wOZVmzjTa71eCEtBJ5B8\u002Fjd5Psd1hn0jZizwJP7BNugeekvY5QRlyisem9iU8isY4Hs5CT+0XHe1rQrohnXPCmMbMXKVPfh8ThI2Z88pJNk\u002F761HCS1GWa7So2R5BAGNHsVbcmJAGj1IbMysP\u002FEQKY090qdls9XP+MLEiyIiZJGQSqElCZDRGXjNEkidq23olmjr6Mpox\u002FiqaNfk6mvnS1TT9xRHUffP1iURj9c4ldOlZhyjvufv\u002FTZNGX0z\u002FOKgPRCKVmhlJDTQvgezpPNpj4fg7Q1mS6bgh5IRNm9Sg2vahDvIQ1JjQo+oKFaKDOsReRHmpkLoK0cnbSCMKq7O9OnnYdOAJCvOi6ZrUFy3bGPnq+uNsKlTP6S9v3NRwzNffptgX2FzdMYdOvn7HTVaIvdX1OW59ymVPIX3NVdbxm2KM4wdqirY3ps3ArLoxU528Me1vYm3LPLNaLPO3mTO54AoTckwiIwsSVkpPcpKBXKZ\u002FJSO75J0QSRYXtV27Vo6VikXi77HOS29qZJ\u002FqS1A7Z1sK2m4IGAKGgCFgCBgChoAhUHwIwCFGrzgVsDjIqZ38WDhMwaZJCWQnJ0dM2NJMnyV5RooJoQaMFGtSA45pnrAxiXUaSEyEgP2AmGSTgFN5yeluzrbCYIEhYAgYAoaAIWAIGAJNDQGZDq4Hk3VmWurVWJrIFvsz2yJUPT+I6qWmgZ1QJrtFX3cNmlxeOpLqUmH2E7XQIp6GFjQJBH7+6WeqqPBfyImrwbNnz6a5P8xdbvNmTJ9B09+ZXqN6oP\u002FLL7\u002FWqIwpNxYC1q4hYAgYAnWHwE+Lf6K5c+dlUHl5uTYQ5S\u002F6cZHyiyPgeukGY2ZWataYSXIaZMT+qh3hEwmfCAH7gYSseQ0k6WIWib9zitW0YsKmJmsgXckf9151b5Qgc7YVhqYRdFm7C02dOjXWxh599FF04YUX1trG+fPm08knn0ynnX4adSjpUHA9uBHptVUvGj36yYLLmGLdIoAftKOPOppWWWVl2mmnHWnU7aPol6W\u002F1G0jVpsh0MgI\u002FPHHH3TJxZfQ+uuvR1037kqXXXoZzZkzJ6tVv\u002F\u002F+Ox17zLF09llnZ8i\u002F+eYbOnjgwdSly1rUq1cvuv666zPkyNxy8y3Uu\u002FfWtOaaa9JBBx5EX375JdhGWRDABM\u002FYp8bS+PHjMuj9999X7QkTxmfw33rrLeVnBJbJQEDmbTWvsQSyk0xDYw9if2Zb1TL4yDh9lWpGUhLLHpQP6zUVvvSiRvaftkF\u002FKdLCnG1BocnsuEvfaaedYm3vpEmT6fZRt9faxlU7r0o33XQTTZw4kTbYYIOC62nXvp3O+g8aNKjgMqZYtwistlpnuvueu2nBgoWEcTB4yGBq3aZ13TZitRkCjYzAiiuuSBdceAHNnv0lzfp0Fp13\u002Fnm01lprZbWqZcuW9H93\u002FR+NuGpEhnzttdemRx59hL79dg7B8Rs2fFiGHJkTTzqRXn\u002F9Dfruu+\u002Fosccfo\u002FXWWw9soywIrLb6anTEEUdUoR122EG1Dz\u002F88AzZHv32UH6cgs6dO9MKK6xQY+rYqWO9dEPma7Venb2WjOwk07gUzmua\u002FC2bnMB0BDVJaxnETTQPs9Ev6QJpjISQ7Fnzm3RYix7d9g5ztsm2miJg+oaAIWAIGAKGgCFQxCIlDEsAABAASURBVAjo2mvpX\u002FS72tG8TvNCDyTT02E5Zq4J09\u002FCVz2Jo\u002FJwXlU1gDaUJQ7lNamB8FE5VEJ5TWpQf3LpJiqX1tG4JEPtaVID4YuG7pL\u002Fa7u1zNlW4CwwBAwBQ8AQaKIImNmGgCFQ1wgwpm2lUo2ZJMeEWWkJkSHEyGuGSPJCLIRUKAYHLBczMoycBpJLx6iPhePvDCVJpuM4yAmbmqRBwfbZmm0AZ2QIGAKGgCFgCBgChoAhoAgEM9vI6SSuBpisxbStxKIhLIhBmpRA9kAuShBpXgMRyp5KSsrfm1ReO6R2a+B3UZMa+HlNahDkzdlW5CwwBAwBQ4AIX7PBS21xwqJsURl9\u002FNHHDWrSuzPepaVLljZom9aYIWAIxAcBljlbWMOpgJFnQqgBSwozzZTaGLEEspOIZJeU7IRNYwn8nUQou5+RsEnlCZsYzdKD1E5+zKmYKFvenG2yzRAwBBoJgTptdsH8+XTjDTcK3UA33XgTTZkyhZYtW1ajNo477li6ZuQ1NSoTVUabeFH366+\u002Fjopqlb\u002Fhhhtor733rFXZ2hTCzcZWW29FDz30YG2KWxlDwBAoAgRk3lp7obFO0mogM7XpuFKSOi0tmi4Z1Vd5WphRXjKyi1B3DWKfl66mulQze83ZVuQsMAQMgaaOwLx582nY8OH044+LqKy8TD+nhi\u002FaPPhgwzqNiUSCem7Zk9q1bVcnkJ46bBg9\u002F\u002FyLdVJXIZXgCxpvv\u002FU2HXaYfdmnELxMp5gQsL44BBjTs5LRmElyGmTE\u002Fsy28ImET4SA\u002FUBC1rwGknQxi8TfOcVqWjFhU5M1kK4UFpuzDeCMDAFDoGgQ+Pc5\u002F6bzzz+fHn\u002Ficbrgggtp6NAh+llIdBD\u002FFOrNN96kG66\u002Fgf73v\u002F\u002FR7Nmzwc5JY8aMoQceeICSyaTq4PObTz\u002F1NI0cOZJefvll+vPPP+mRRx6hWbM+VTnqvGPUHdSmTRt6\u002FPHH\u002FW+NR\u002F7R0jtvv0PPPfuc6rvgicefoNdee81lCd9yxnfKF5cvpjnffkuffJK5jOSD9z8gtHP7bbfT+++9H5RzCZR7\u002Frnn1U58mx92Ohli5F999VX677X\u002FlRnsh6p8J3rmezNpwcIFUDUyBAyBZoiAzNtqrzWWQPbUjK6wJSO7fmhEcrojL9PS2DP00kJJiZLsGfKmlpde1Mp+c7YVOQtqioDpGwJNAYHN\u002F\u002FY3WrLkF8J\u002Fl4OjfcIJJ9AR\u002FziCvv\u002Fhe5oyeQp167aFOssZfZGJCuTvueceOvTQQ\u002FX7xp7n0Q\u002Ff\u002F0Bbb701XXHlFbR48WJdqnLkkUcS\u002FonT9OnvoAjNnz+ffpj7g9KYsWNkpn0YLROHXIWp4OclP9Oxxx0TOPD4h0yHHnao3BhckNIgeuedd+jSyy4hfD8eTji+Pe+E1\u002F33Ouq9TW+aPmM6zf5yNvXbs1\u002FG0he1s\u002FfWdPoZp9PPP\u002F9MF110EW288UZUVlauVcDRxneH0beFPy6kSZMm0aabbqqxKkhw7rnnNvg6cWnWdkPAEIgJAqnLIOnstWRkJ5IgnNc0+ZuIKCpHPiCSTZS0DGLJQtbU8jBb7UYC\u002FRAqJG\u002FONgAzMgQMgSJAoDKjD59\u002F\u002Fjldd\u002F11tI04pqUdS2UmeJTOHr8mM7pXXnkl3XHnHfT88y8QHM9PUzPTWoFUM2HCSwTH\u002FOmnn6Ftt91W2chvueWWhLXgl156KT05+knaqtdW9Omnn6kcwZlnnqnO92nDT6NZs2bRyKtHUvsO7SEKCPVhXfT7772nvMmTJ9Guu+6q\u002Fx0WL0OCOWniJDpwwEEEJ1+nUcAUwqz86WecQW\u002FL7Pitt95KI0aMIMxQX3Dh+TRdHHRRUbth14cffkgXX3wxjR8\u002FXjDYlq65ZiTEcpNwI7311pv02Wef0eWXX0633XYb3XvvvbTffvvqTL0qaSBAaNwkAjPSEDAE6hCBSn+OWmav5Tqgu3AQY6E2YpEj6a5PwhJdyYEpGdGWjBiUymsG\u002FFTeyZvDd7YFKvvOtgwF2w0BQ6AoEMAUA1H79u0J64633LKHLh956KGHtHdwoPFf5jp26qR5BNtttx317NmTpk6bhqzS9OnTaeDAA+mRhx8RJ3gXwobZ4PETxtGJJ55IWJMNHmjwkCGSrzpncf4F59O6665LQ08YCrUMwn8gPPDAg2iiONQQvPDCi\u002Frf7XbfbXeaJI43eC+Oe5H23mcfJIX8fklCHesePbrTwoULCMtDQN9++y1tssmmNG3aq+osw86BAwemHHUiZiasW7\u002FssssIG\u002F6756677kZvvvlmUEe7du1o6dJfIktS0u2inJEhYAg0HwSYWDvLiJkkZJJLCUmIjMbIa4ZI8kIshFQoBgcsFzMyjJwGkkvHqI+F4+8MJUmm4zjICZuapEEe+zLlVX8lUJGRIWAIGAJNDgGZNhGb586dR1hbvXjxT\u002FTwww\u002FT2muvLVyiL7\u002F6klZbbTVNh4O1u6xN33\u002F3XcB64cUXaK21utAuu+wc8BaXL6Zff\u002F2dOnfuHPCQaN26Fa2yyipIBvTKK6\u002FQnTJrPmrUKHHEEwE\u002FnNh3n31p3LhxupRk7FNjaZedd9GZ5RdffFFtnznzXdp+++3CRTT9ndi5YMECuvaaazOoi9iLJSflZeVq53rrraf62YJv53yry1TCddx888203777EZbapMv4eKbzljIEDIHmgoDOPEtn9SoggeY19pnIY5JacrqLyE1ep2LhyB4VKksClMeMryQz9OOed\u002F2pqf3mbCtyFhgChkBjIVB37cpMglQGB7hVq1aSytx32H4Hnc0NczFjPXHSRNq6d++AfcbpZ9AGG6xPBx98CP3222\u002FKX3mVlXXd8+uvv655F2CpCpx7l8fa8OOOO45GXn2N1LGBY1eJ+\u002FbtS1OnTZHZ6Gm04YYb0qqdV6Xddt+dxo4dS1OnTBXHez9aaaWVqpTr1r2b8h5+5GFdxoKlLHgR9JRTT6F+\u002FfakVVZdhTZcf31dOqKKqQDfzR4\u002FfoLmttt2O9pss02D8qjjrrvuopNOOom26LaF6viBj6efttAQMASaEwIsc7boL6cCRp4JoQYsKcw0U2pjxBLITiKSXVKyEzaNJfB3EqHsfkbCJpUnbGI0Sw9SO\u002Fkxp2KibHlztsk2Q8AQKA4EKvN244gjDqf77vufrk9e8vMSwnewjzzySHWKt0uty0YFWIJy3\u002F\u002Fup0Vli+joo48OvtU9fNgwGjbsVHVkf\u002F31V\u002Frg\u002FffpqKOOonbt2qCYEr6Css4669Axxx6j5fDNbRVEgrbt2tIeu\u002Fejf\u002F3rX7T\u002FfvupFDPwa665pr6Aud+++yvPD9L92lMc6pVarqTrwjEbjxn3yy+7nP7xjyOodSvfOYfjfYvMVD\u002F7zDP6VZN33n6b9ui3ByUrlml10B09ejTdf\u002F\u002F9hJczv5vzHR1zzDH02GOPEZa4qJIG6XY1a4Eh0DwQsF4KAjpz62K5FGg+Evsz28JUPT+I6lHm9LXkRF93DZpcXnqZ6lLN7BdnW7xxuOFGgmEUC2EZLgJCFJdC8lLMsBMQCsEqrCNFig63BuoTy+UMTeXAb8uevejZZ5+ne+65l7Buu6fkW4rj+txzz1PrNnCYU8dBpmvatmtHo0ePoenTZ9AJJ5xIyWQlDZX4wgsv1jzWOB99zLH0n\u002F9cQeuuu7606pe9\u002F4EHCGuxW7VqLY5rS6U54sxSFpv279+fXnvtdeq3515EKfnf\u002F34AvfXW27TzLrsQpXik\u002FfLrh91PixM9e\u002FaXtO5661OnlVemN958k158cTy171BCJGVOOXUYnXjyyXTGmf+UG4H2dJrM1F8mDvke4qhD3rPXVvTUU8\u002FQHXfcKTPqnWmHHXfUG44RV11FJOUDCrUb8MLy2KVJNh8nip1tjWEXydYY7VqbVKfjj2RrWEyZmZYkNqefQS22oJ9bbE5LWnSnnxLdJC1xC8Q9UuketFj4P4l8cYse9FOLLcnFSP\u002FUoqfyXPxzKt9UYzkY2p+a2u9+nVDeyBCoGQKmbQjEBAHMIG+22WbiFCcJM9O5zNp+++0Ja6qxpnvevHl09913U0lJSaD+4IMP0jnnnKP5zp076xdF7rjjDvK\u002FCkIysz2MsHQE5d966y3aURzVmTNn6icCUejHH39UG5LJZBCvtdZaEFWhQYMGqU7Xrl0DGdrGN7bDNg0ePJgmTJgQ6Gy88caEb3vvscceckMwmp4R53uTTTYJ5EgMHz6cPvnkE1q0aBFNnjyZjj\u002F+eLAD6tOnj37qD\u002FZ+8cUXdPXVV1OHDh0CuSUMAUOgeSOAa1A2Ki0tJVBJaYleO0tLSqljx44BQVbMhFFRm\u002F6Zsw3kjAwBQ6BJIzBt2jR1iOEUF0Jt27alFi1a1KhMuF588SScb+g0HHJ8ixvruvGJPxy8bDZgBj4b3\u002FGAQyKRyMABdWGt+gorrIBkkyIz1hAwBAyBOCLgxdEos8kQMAQMgZogsN122+kscXhGuZjTWFv95JNPEv7hDWavgVVd9BeO+8knn0xLly6l3qGXRlG\u002FkSFgCBgChkCNEAiUzdkOoLCEIWAINFUEMEvdVG2vrd1whi+44ALaYYcdaltFlXJw2P\u002F6178Slsa00XXsVVSMYQgYAoaAIVBDBIrK2cY6SvuBqOEIMHVDIA4ImA2xQGDTTTfVTwDic4SxMMiMMAQMAUOgCBAoGmcbjvbChQt14X4RHBfrgiFgCBgChoAhYAg0EgLWrCFQlwh4eLO+GAjfve3SpUvWfwRRl4BZXYaAIWAIGAKGgCFgCBgChkChCHh4XFgMtPrqq+f95FehgJheTREwfUPAEDAEDAFDwBAwBAyBXAgUzTKSXB00viFgCBgChkAzQsC6aggYAoZAzBAwZztmB8TMMQQMAUPAEDAEDAFDoDERYObGbL6o2kZnzNkGCkaGgCFgCBgChoAhYAgYAmkEzN9OY7GcKXO2lxNAK24IGAJ1hYDVYwgYAoaAIRBXBJjN+67Nsflo0SwyZ7s2yFkZQ8AQMAQMAUPAEChuBKx3hsByIgBH+8DnNjNnezlxtOKGgCFgCBgChoAhYAgULQLMuWe0mXPLihaQGnTsmveuE+1l5mwLCrYvPwJWgyFgCBgChoAhYAgYAoZACIHX5typOVtGojBYYAgYAoaAIVA8CFhPDAFDoL4QYLbZ7MKxXaaq1TrblZWVVJFMUkVFBSUl1lKhAHLwc8lDquR0w7xwWuuRNrQ9F1cktRz0UD5DBh2RoxzkYQIP+mFeY6dhE3BCH6K2IQ9+mKBfqM3ZdMHL1Z6r17Xr8nGInU2wHX2I2gQ5+E4uQzSqomMmrFNFIcVQHYyjMMmYQhsplSCCbpSPfPiYaVrKQzcoGIME7EnjVVnFoqSACDkIfaqiEGMG+hY1D33wj0X261ZUP275bH0CD8cHMfoXN5udPbAPdoKQdnwXw\u002FYKOUdyyZ1eY8ewHbYWYke+8wd1oK5c\u002FVVZ+PojaZQppN3mqAO8suEDHmS5cG6OWNVln6P+NRNXqR7HYOLESXTFiKvRjs1fAAAQAElEQVTpnPMvpPvuf5B+\u002F\u002F33QO\u002FbOXPoSpFdMeIq0fHpyqtG0rz58wOdYk14+TrmBi0gZWZ1YMBzZTCwQch7nldFDn6YoIuDEeaF08ysh4+F6Ygo0zFwfBdDHq4TadiIGCRVxWJ3NgEn2A4sQM44TYvDA1lAgoeT54td3WEdx8vVHnTRJkgOHLKxINgNmxQD6T+OIXjOOMhAyKNvkCeTFcgG5POSmocOEuE6kHfEzNWOOdSH8ohBrqyLWRJhio5JETfq7mxnOUdhCPAL90Pl8gPPzMTMelMNHejGnWAn+gJytqI\u002F4LMwmFmGd6VOFki2SeywP9wfpMGD8W48o3\u002Fggxcngp2wC3Yy+9jDVmcj5MiLSMcadMFz8jjEzibEoOpsgv2VOc4f9BWEOoAJ6oM+8o7A07EqDBdL0vYsCAArR2ExMAaBlwtnyIwKR4CZCX\u002FREswcZQX5c8XBfvjRx2nzzf9G227TmyZOmkQnnjIskH\u002F00cc09dXXaYvNNw+o2xabU7u2bQOdYk3kndlOJBIEwuAFIR0GwvEQM7Pqkmw4GSTK2KMXmAxhKsPMhLocMfsHlTkdO5mLSbawXWgbMmHHZodNMAZ2MnPQR8en1MbMgQx9YPb7TXk2d4EJq7h6q2sPZdAO4rgQbAbBLhDSYdscDzEzZx1zwISZFUtmP47WQ6mNmVUP9YGYfcyZ\u002FZhkA56QSbLKzswZ5Z1ervaogTdggSZhj5eyFWlmv3\u002FoWyAXZxz2Q44Y\u002FEaggpuE7aBoAdgPQh9ASEd14pp3xytsHzPrOEdfmFnHG8nPIGZTKWYbsAYxs9rJ7DvclNogA6EvIKRTothEGFOwrRCDoAs99ANlQC4NfjjPzHocSTZXTpK6Qy9MzP75qUILAgSynR8QAk+HHzMrzjgOZNtyI8DMxMwF1fOvs\u002F5Jt91yI+29Zz\u002FaZ6896corLqepU1+lsrKyoHznzqvQXiJ31G+P3al169aBvFgTXkN0DCcC2mEu7IBBF4QTCycQ0tnId+Az64Q+cyYvW9li4MlEuM7aoc+16Q\u002FKMRcXVm6soW+1wSTbmENdzIXhlG1M1saOuioDPGB\u002FrvrQX+bC+parjsbiw\u002FZ8fWssu2rbbs3O50pqCkeNuSlYmXnEMKaYC7MbY5C5MN3MVixXUwSwLIy5KtY4BqiLuaoM\u002FOWn5lkDc1U8mTN5zJn59u3bZYCVlKfOLVq0oDZt2mTwm2OmRs62G9RRoPCDDpnvaBAxM4U3yGp6l4kyqIM5sy7wQGgTcSJRoy6gSIMTMysmwAf9cuTJTGLYGPQJOo6QD8ujaQxk1MHMGSJmLqi9jEIxzQCrfKY5jJg5Qw18hyPiDGGOjGuLObOuHOpV2GgTzDiOSWDgyNkJW0HMrMssnNzhAFlcCTYys47z6myEbnU6cZDnOp+dbThumM2G0wEezn3EcSZgz8xVTNS+JP13gZiryqsUiDGDufrzJ9xfdIU5s8\u002FAyZ1\u002FWM8OHaM0AsBPZpb0aUmam04xsy5\u002FcxgCz7TUUrVFgJlD11guqJqlS5fSK69MpEcfe4JOHX4G\u002Feeyi2nFFVcMyv7000\u002F073PPp97b70T7\u002Fn0APfzIY4GsmBMFe6oY7KBsF3j8AEAGoJgzDwgGP3MmD3rVEerL1pYrh5OJueb1uvKNFaNfoCrtp\u002FqCPicSCR3g6GNWXSkMmUSqhzgXoTwol7wu+XVdF+wGAZNcdQMH5qrjAHzgCGL2fwxz1eH41bXl9HLFaJO5qi259BuKD7uAoWIhN3jIh9tG3skRAwdQWCdOadgGgq3V2QU9UCG61dVVn3IcA9TPnHv8oB+V4qDC6YAuZsIRx5Vcn6LYox+QIY6r7TWxC31BH3F+IUa\u002FQOE68v1GOj1XngjvGPjvnDhZc48dxtlwwHng8AaGIORRJpu+8QpEIHQpYk5nmCUte7gWZg58ESwZmTJtGk2aPJkW\u002FrhIboIqA9UW4tvM\u002FvIr6r\u002F\u002FfjTppXF0xvBhdP2NN9P4CS8FOsWaKMjZdgMXFxJmroJFwvOCNVJOF0pusKMc8oWSK8dctS3UgTYQ17RelGkMgr0gXAQcwXbXT9iU8HwMmf0+Qw4+yiEOE3gg1AU+LjaIHUEGgtwR6gu353TjGsN+2Au7mX1Mora6GznoRGVhXjgd1XN5tIU0c\u002Fa2IMtHsBfyQtqCXkMSMwcXQqzbRtvOXqRBzIxI9Zhllig6qFQajwDHqhCc0Ueny+z3Lx49yLQCdoJwrkKSC3r0GTogZjlG8ogW+nEk9AcEm6P2MXPwe4G+QA9Edb81WI3M\u002FvhiZj2H4FyHG094\u002FvXd9Rfj0snBczgxc2r2Nu2gUDPf3HWembMi4dgOQygh3dTHFPrRmMTE2jxzOmb20xAwp9PIO1prrbXogvPOpZtvvJ6efPRhuvCSS+n7739Qcd++fWjqxJdo6616UcuWLanPTjvSwAMPoJcnTlJ5MQcFOdu4MGDwMmcHNwwQM8vEi3+hcIMdJwsonHfpcFmXhgztuXw0hj3M1dsSLddYefQn2jazb382WVQ3mndlgCkomfrR9dPJAP9wOebatxeup6HSOMYYA8y+3dF20VeSiwF0KLQxZ9cPqWRNAtNoXVkVczBhL3Pt2s5RZYOwmXPY7J\u002FCDWJDTRrBcYI+8MYYAIXzSDuCDo4pc44+OsVGj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według kategorii",[16,3945,3946,3947,3949],{},"Dla wszystkich słów kluczowych przypisaliśmy odpowiednie kategorie, dzięki czemu dla każdego portalu dostępny jest wykres rozkładu tematycznego – widać dokładnie, w jakich obszarach dana strona pojawia się w 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rwXor\u002FR9JYtbxsuDjwTL\u002FmcEy5+aTZM41E438RtbZCZlz5dcy95YTZf6zg2XBJ4dIYvZQ044vDJn0UFsok35yRBhyYYzCPF8c8RKV9Lqg6oydoBxOZheX7xo3nI\u002F8PPOhVq1apXDjhSwGCeYsnsO8BIC3dqnmfRtsN2uHKPncPMv6hWcwGPBMYt3Dc+jsiPU7cy\u002FrNnjdfob9kCuLetw1b56PPPMuvfRSAUfSss37pAeJOtj0O71jL+LSSYMIwxO1r\u002Fz5p5+FdQXrZPjQW9ZL7C0JQ48\u002F\u002FoR9CY2\u002FLuizHxfIsXfNtKdlKmZ\u002FI3ZC3vtuvvQ5e6rcbYw0UfUaptT\u002FzPGsszbeZGNZd911rcHN9UGKqcLD+oY93ZprrinNjKGyIto67AuYU8HRRmT5AXP2vhhrYBtp1pKsT95++21hX0yfst5CV0gHY9ZP6BH751tvuZVoQQdY74A7a236g3JoM+uu4cMvEJ7N6A98EOsum7niJ1bhWoeMjmxExY+Lc25F9GLj0O5cjcWyysYbQwv3M3krxjGn1q3b2OshbDzPP\u002F98e5eVt0MYUP76+y87QLCKurSlzSKbuqgTRWPxzADsZR7cHNPj+GFvY8VmcccxQ9JQRqy15MOax+RJfhSCSZRrHliNeXDycIXP0ZgxYwRl420VMmBpHGesfLzlZHHO5pb6hg8fLk3Kmlh5DzroIDnqqKPssTsmMzaVtI+3sLz9QoE5nswbE+rhBAO4cBKjSZMm9uFNPAsvJjhnBCAuX6J9+fKG+WbOmGmjeCtgPYEf3nYRxELLcTfwxcC1\u002FPLLS\u002Ffu3c3msYc9McL1ENrDdx622GILe1KI\u002FsTife555wpYcj8U7MB4nnkTxcaM8ulTl96nTx8hTD3BPkaG2qRseKXSzOI5WGfr1q1tkH7Fgw5ddPFFtt+58sEDi0mRvicdCzSbY44UYgVGh3iQ8VDnWwKcgsAYwMTFeCGPo549ewqnZuBlQuPaEoYaHkCOh7rYzDjiAQiuyIee8jB2vLgs7jt16mSNo4QLoRQmGTK5dNxMbVRV+y0B+naPPfYQZGRcrLfeevYt6bhPx9nSMVri6dVrXaE8\u002FKNHj7YGPnSQhwtx+ZIrIxM\u002Fi05OvjFvoNNBPuYP+oB5AN3mTUSmfmeegXLVFywffxQ\u002FfUgacxxukBgz1MPbCHQNXjfP8HaTByO6w3zFnXjmJPgpg\u002FEXNVe6dPQQnR02bJioqj3xRj5Os0DoV9S45UQX\u002FVrI3LD++uvbU2gsdKmDPuaNslsIEJeNonBj0UEbeCMYzkvZxP3++2\u002F26h9+FgY8N8CJBSljhLmI+X2ppZaCJcWbqd\u002Fpg0zzH\u002FpDIbhjRo8RDCqMe+ZC+oETPTxrwI4rBOggJ+ToR\u002FLRlnB\u002FYDCv6XMjCjv0iDrrS+eoC1zQz5NPOVnAg+cKb9BIQ9+gTDqX6VlBf5A\u002Fav6tC52jriDFp3wiCx8ZbD8IXP7WUZKYNCqNJBE36\u002FO4MXGEHjCmENcvzjVRqf95PrNQdhHoBnrKWA2vsRxPPm5UXeQze3chzVG7MpETVmkuq7Yts4SfOJeedMmZTsTbmFBzw89TNgss7jnhBv+mm25mr8MznxEuhFJ1RmTSbmtK6el3iGyytySatJCElhhSSSy5opAmGGk23VV08z2l\u002FNPXJdGqo8R\u002FnVSlpHzkHTx4sLAGwvDKuob+YmPj5tsqhWaIyNieRHeJ\u002F9dO5o78n\u002Fw7ZILMGf6HLPjQAF1qdMzQgg8SMnvYb\u002FLv4Aky957\u002FWV5JdMtQi1FLOt2kButzfk5DYrh35DZkhj2v\u002F1052ZhrMnaC5VIX5OLyXeO6PGx6MYCzpuJ5UFJSIluYda0rj2cgL2LYLLNWo49dWr6uqysjfy30rWs3px8y1cMcC3FSnpNA8PFM5LsjPDOj1u99+\u002Fa1p9LT4UMAABAASURBVNvgdfsZ5m7KgXjO8TxnvcY6hHUBz3kM7+TJNu+T7shhxAsnp3fspzjl6dIqeDPuK5lnMKy5PSGn+MnDvo51OYSfGx7EF0phOcL5RxrDy5DbZ8i7xhADbxRxxQm+cN4g73vvvme\u002Fe8TpJ9bOm2++ub3dgcErnI9nA3E8M3CDxPqRsLvFgj9I7sAE1zB5QYdub7vtNpZljz12t5\u002FmYD+CjrAHoX6eQTCwl+c5vskmm9ibMvMXzCdaeCazRkK\u002F6D9ObvHcJz\u002FrLtY9zI+sg8LrLluA+bHGGQeICaf+d3G4qcgMHngWd2KRywaBTmDBzJsfvpkBLhg\u002FOGLFgEHJsAISP+nHSfZKT1Qa6Y4YZLyJYGPLwCOeUx1sXhnEKCYTAfF0ES7GBZSDyRSrHBMvyokxhHRHkyZNst+aWGmllezCBLlV1RpsHI9zv\u002F\u002Fhe8vDJESZnJDgoUtd5jFH1cLim4W0yxN0wYiBhuGKDeI777xtr0zx1ijIV9d+NuzUgfEAN0hsAAmz0MWFeCgj78EHHyz0H23l4cVDinQmadwZ02dYfH74\u002FgdrFcU4hjWUAfnH73\u002FYiYY8GOPgx1iGC0X1MfH1QXRcVD0sjIl3chLm7QDWXt6Ak8bpGFyIjQD48IAjDD+6j47wxgWdwTDDxBV+qwYmXKe64MIL7Ddjtt9+e3uKAQwZT5THpHnVVVeJIyZSDIbUR5noMnyOyEd\u002F8kbPxdWW6zBDF3K1kTHHWOG+NkYFxhobcsY0crN4xWDTqlXSGMYGGpw5TbTddttZnaotuSmHOQTjCw9p+pKFA\u002FEQ7eratatgEFI1C3izeKUfkQfeqH4nX02Jo6eUQdtxg8Tchlzt2rczjlmIm183z2C8gxd5cTFSMJ8YlhRumeZK+DHeMC+1Mm8JWdDRVuJd\u002Fr\u002F+\u002FCvruC1kbuBBzvjAGMecycaMBTD1VZdUVcAOHQz2I+Ux7+C2b98hhcX6G6xvj68Tz2YLfaTtqmqvAhLv2g4WUf2Ozmeb\u002FygD4i0UixD6gzA4Y0DFz8k4xjan24I6HtUf5KuL5wa4IUt96hzY0uYlOi5hjYHMXRiJmKtIQ55cOpfpWRE1\u002F9aFziFjkBY+sL7EMciYBtjRucKBwrdmdJObrEucJTOXBPPhN1lSuknYEXigf8G5Gz3ItMZy+WriotdGGPN\u002FQv6YUy5\u002Fzy2XtqUiN\u002FRpZQk\u002FcaRRj2E04ieMk04mskoc\u002FLQHt2PHjjadDTFh1m88CxiPhHmBhlubJO2WktK9jpOS428WWXsrY5wpk8TcWZJYuNDKgsy6dl+J7Xq4SPkCkbImNj4oQz7yshbixR0bfAw1GPd5s8xmMFhWtf3SUnTJ46XZSYdL2R7lxthkJC8Bf9N7KFnMGAGbGPH3ThieI0WXOF4SYgxSEbqXSwbW6RiKHfFSMleeQtNrMnaCdRkU7P8uLt81LpnIw7yMXjIfDRkyREZcOkJWXHHFlA4cffTR1piMy8sbngvkq1Wqhb7l5TYysdfBjSLXZtKc32hPqq1R63fWafCHyeV3a8911l7HlsO8hVGAF9DkgS\u002FTvE+6I\u002Fjw8+0fp3ds7sOnYuHhmR+1d+SUMcYkTqrznOV5gfFAVe3nLRiLzK99+vS2slJWbdLAfs3kmK2bm6YwIKNpw5XKBD7DFPk\u002F8nHaWVXtPoA1MvsIiLnSyesy8yzH7\u002FZ0+B2xB8DP+g43TIxznisrr7yyvbK35557Srt27S0b31t68YUXhRM0rPWIZF2Fm4u45kTZ8KELuDzrmeeD\u002FcYBCtLCZD8IHIwMNzoqzfF4l4cCymceBmVlQkewiORNIQODawlgxJs5FAQ\u002FxEAHVxa4LF6j0kiHl4HG8SdOKtDBxHFEDmXt2bOnYKlF6Yh3RN7mzRkcYmXitA105JFHCpsyx4fLRo27cBhyCDtCNvyUhQtFlcnbVffmR1WtcsMLqSrZrUWRMMQkQftff+N1+fjjT2RzYw1V1TqZJKgvimgHkzjXvtigOh6snrzFZBG47LJdrEwYt7A8cxqEBxi8NAp82Gi5MHH4WcBw1L9bt27WUOWs0+QV8xf10IjqY8qqTzKi2f9dnUyOnPghkrbwIOCtCtfAODGE8YQ0+HAhJiPy44fwo9\u002F42UyjgxgosFA7XYYnSGWlZdLVGAfYsG28ycaCEYfxQRnwUYcjhz9lkc5JHngc8RDiKtTKq6xs+9LF14bLmKHOkpLS1DHKqDYyrjCg9uzZw+q6qxsMeaDzkTMW7YwDl8aCFuKKHJt4F18brpg\u002FyuEtPItNMOPBE9zYMz7ggbL1O+mmuFrBlrvVlMW1GMp1hGGGcdrV6AS6AY9q5TzTrl07ooQHnsvDmw0iCWeaK0mH0CX4INXkfIUfIh3DBW7UuC10bmCuxfgwduxYezWQMHM4ddWEVlxxRWtAAqdgOSzKkB1jIC7UvFnzVH+xGGfucXlYOMBDOFu\u002Fw5Np\u002FiMNogzax+KQcgk7Ys7gTSzPAd5ewu8oU3\u002FUxXOjvnXOtb9Jk8qNr2phOkd\u002FhdcDYexcmProg7rQOcquJLO1McsgjDGlp8yXkr3ushTb8FCR5TYy+pZMN6sl4ze\u002FoY1yUF5XJmOEN9JsaIiDBwN+pjUWPDUlI5wR1NRk5Ptw6gK57bu58uOscmkRM9t7Q5NnL7RxpAV5o+o1pdj\u002FXRo6H3ye8lKDtQZMXK\u002FgOQARZuxBLm+tuKbgBS89IAvvvVjiEz+SRHyBJGb8LuVvPS2J+XOFOsyPxH\u002F7SeL\u002F\u002FSPadXUTrOyrQuVlTcrchoGG5\u002FSECePTyqM+Swbrwt0OElv+SGl2\u002FO5Sst5CiZezfkxSPK5SskHcpA2Q2LKHmTrbGapsR7guqfiLimcuYvw4Ys4L89U8bFSuBmMnU\u002F08w\u002FNd4wIBL4c46c\u002F6jJOKPGuDZdOHPAt5YcSY5EphML32\u002FDXrW05g0m5OPbFuzCQXbSYNF5o\u002F34wHo4uZ1u+MX9XkXB1cK7ky0BHKmTptakrfyBPUmWzzPuU4ohz2C5QJ0Zek0QekYaAgnG1fyW2E+fPn248685KEgwKczObENMRL+JYtK6+tUV5t0sDNm8kHF3YQjDAGVoNJUs\u002Fx335oa7l+UPa6uY2BEYQ2My9C77zzDs0X5lHW9QSQGReMMEiyBpozd46pzwwqkwBWvCBnT+ee9yY67X\u002F2D6yH+c4ZL035vAj7QvqZzzP8+tuvwvqDvTYZXZ2qmjplTHyY6HuIeNWk7uDHcMdzHD+EcR43TLFghKs0HEd8FKF8UFRaMA6exkxmarffVcnUBtoKZi6dqwJYxvg+y\u002FTp0+3H0egMLH5sIlA0Nq0smpnsgmnuOweUxV1B3i4y2XBqgEFGHJsPlI23FJzo4MGJDOTBhZhIUTo2gGws4Gejx1tC+BzxVpNFMsfvfvnlV3uVgjSuVOFSFoSfTQBys4Fi08nDi\u002FJ4ex2PG5TMyIvH4ymsOla8IeJNMYOGTSgPbcp++aWXhfwMimCefP2mtlQ9+eYJ8nE0UVWFKzQsBKGbb7rZftuCY\u002FbNm7ewp4ewlvL2kYEK\u002FrjxUFvBB4qbttM36AKDnAmW446ktWrdSpgcODUEHvzzfUwyDMyoPqas2qRceCEj\u002FcqCkTd34MIkzqSEHiEnPEssuYQsaci9EXAykub8uC5MX+OnXHBhsmTiZfKDzxFXlbiTyQSMwYAF67tj3zUW7HbStl1bO9liEOHItyP4iFtzrTXtdTOMoRxRxJjGOLrvvvukbdu2suUWWxasK5nwYjxzEgPDz5JLLmmNkdnayOk29H6DDTa0p+R44NDm5MOxpf0nK5kreLAQD0aMXT5mx2YETHjgk5YvZZKd\u002FPQFdeDHcIixlv7gZM+ChQtIsliTDmXrd8qC4CuEouSjzVwVYlPC3V4eqOgh3ypikcGiMVmHyR2YZzAc0sec6OHOL3i7RRn8jEfmvkxzJTyOaAtEGCBwkStq3DKfFTo3UB6LJOZwxj5ji8UH8fmQaXmkHvMvM\u002FHAHzlypDBuwA7dpw4W2iymKd+1DT\u002FE3IvxC+Mh+Rgzjidbv8ezzH9xMwe6MhgXhLnrznOIccvzggUw8yAn5Xg2MRfC5\u002FLhhwhD+Gv63IjCjr6tb51zekWbINoH4XdpyBWlc\u002FRJpmeFK4NyoGC4LnSOOqDynz+ReEItSZdeQpwj0sonvyMundtNLi3oIivjHr1FZ\u002FkmD6cteIZuttlmAi88Dh\u002FC4TUWcZkoHB+lC\u002FCIxM3cF5e4mV\u002FKyxPy6m9z5I7vZ8tf88ot3fPDHBtHGjwJGmTykDdMCVNGtufpW2++ZU9OcbSdI\u002FKOuMrAuoG3xuEys4UztSmYJ7bFHqL7nCSJFdaSRNPWpp1xWfjsrTLv5rNk\u002FlO3y\u002Fy7hsvCJ24QHXCCJDp2kmDefOTlrTVXQ555+hn7DwnwHHZG2G7dVkorL1h2lD8hiRz8HUTampcurcuMcUakvNzQQtODxk20KRVps4rJ396Q6U8zJ0XVQRz95Iiwo6g4l5avm8jRBsaHGxvVHTtOlih581njkp+8uFHEGgudZM7G4IFecnKGlyVR\u002FNnicuFRmbdmfbvPPvsIawZeJj73\u002FHP2KgzPIK7WslcJziNcKaH9PP9Y07KXIp25h3Ho1u9xM9aj9jPwIjd7I4wvrFnIw36CZ946PdaxOuj44IWoE8IfpkzxnGoijTUyezme7cG9Y3BfiaycBGFNzLOEdvbu3UcYo6xdMN6E6803nH8\u002FxmVIv6am6YkUHbNVM1ln+VIzz5pSzBzp6qRdQQJH+oBT8syRjrhaxN6BvYkpNO3\u002F\u002Ffff395suO7a64Q9Fn3A+hGMOBlDf6ZlCAVUVVgPUP7Lr7xsdQg9Yn0J9vSry4LRBUwZH4wH+sOl5XLBnnUXt1nQO\u002FbeUXliRDpQ8DsKxjl\u002F0AXUYBg\u002FcVFEWmMmM8emlCmqHe3bt5N27dIt9G4zwWDA4sbRJe6a8YFYNgxcUcLKy5fRMdBwTPCmm26y\u002F9oGHY9VFGPA9OnT7VthlJR\u002FLpWHHRZuFmo8CPmwIxs9FAjZ6D9ciK9Wc9yLkxwoNxtXVU1rC\u002F8UMce4ULJLLx0hKD1hFvSUQbtc2Vhx2TSyIUZW7trBzyaybZu2VTCAn7aj1EyULFYok00hcnL0jo0TcYVSrj7JVR4PF\u002FABZ7BnMcgmmtME7hQDmwnk5IEE9hAGNvI4TKiHMJssFtWciADzESNGCB\u002FD5GOrxKuo\u002FaeBGeRs6jiqyAafRWlUH1NubVI2vDD8YShjg8smnQcx7Rk0aJDsscceVl9YDPfu3dte1zrnnHOFiRM9pY8h+Fu2aml5MeDxoAIX8vF2nDct6D6YYKCEP9g+NphYw7mrzqTFWEEuTnvFNCbgRv+wkXTERoUHIOkYGeg3+ozTEqNHj7YffOZkV3V0LBNe6AJjsH379gI+tCHcRsYqbeTUAFdXMEih\u002F+gPCx0mfPBm3KJfyE05EOMN3NAv\u002FjlpVRX+uT7S8qVMspO\u002FfWiuYiz9xSsdAAAQAElEQVSi8xhoOM5L\u002FdQNL0TbMvU76ciPWwhlko+NGHMP4wEjC3MbY2fo0KGCcYU6wvMMcyjH6DEyM9eiJxgFwBf+THMl+eABa\u002Fgg2g3h79Chg0D4mScoNzhu0TPajj7Qr1CuuYGyKIeHOnVj9CUuX8qEG+OP4+b0FYsaNrcspDnJ5XTUtde1jzq5Dw0+6ClX7zjZRpsY15SVqd\u002FBLFgOYcYzfYX+0DZkogz+BTXmf8YEfUrfcqqUephrwI15AaMl+SgL2SDqgPBD6Cr5qvPcyIRdLemc5KNztAF8otpIu9A3CL4oncv0rABr8G8ZMf9SVl3oHOWmyDzbEoYWvnODLHz3DlnwyCEy\u002F8oWsuDBjSQ++UEDvVlzmPQUv1mUO3+Hjh3stWoW0ugtYx7jKusGxj3tgjc8bxEXXGMRzpeMQPY5FcU\u002FbsZ8ufW72fLqn3Nl\u002FsK4jP5trtw+cball39JxpEGD7xRZfDcQpezPU+\u002F+fYbu9aj74JlkI9xyfhlLR1My+bP1qZUviZNRVfuIaWHXCCxwy6X2M7Hiqy1mRgwJPHzN5Jo3UFiexwnsZ6bSsI8c1P5TH\u002FlIy96xskmNkZcgeU5zPOPNS4bkmB5ufySQKzkBi6ad64s\u002FH26lP8UF2m7UMr6z5ey3czLBeMv\u002F2mhTUsk5pumZSsjIeCPjgXHpBuLwbknWobsZedug8nPuDBUnbETlIl5AwrGde3a1a45aVumNS7tZ77P1FY29ugz45Jr6Wwk2RtgAAnWlY8\u002FLzyMriUSNetbDCXcXkBuvnvGiwpOkXI6CKMFOEHIzLzNOoxnNy8kCWdav4MV8xLPM9Zz7GcoBwJj6uRlOWvcRx55RHi+b73V1lYHs837yOGovVlXMgfwvHZxzuUlPftIXnSyp0MWwqyVeYYG95Xk4cq0qqZObPMSkLZBq6y6ipULvkIp\u002F35MyNrLlcjRWzZjMFv3oM2aWmNVuM7gXMeLf06N84kQxqLjxc8cw1rvq6++EjAP6m63bt2E\u002FQLxjz76qLBOZ8\u002FAGmjLLbckexrBR34wdwkcmOClFd+DxJiDsQa8+WYmaxf6kbECP7dZWNtjAHr++eftenGJJZYgyb4UhtcGzA91Mc+gQ+x1WOey3+HFFIYjwyLso3EdxWi4C+ASDpIDzbmkhf2EIdIgrIyLFGF5N5bTTG3aZ599hY1UMJ07ghgv1u21rpi5V\u002Fbaey\u002FhA5vQWWefJSt2W1Hgb9K0iRx+xOEm7WL7seC+G\u002FUVNu7dV+8uq3VfTa66+iq5+pqrUzTkkCHSbaVuMvyC4fYO6PEnHC9srrAa0tlOgSi7WfNmAj+GAu4vcg\u002FYWnJDbdlo443k\u002FGHnCzzIR5j8EB+O3G777ayshJfpsoyceNKJRt5LhHLxL91padlx5x0FXniCtNXWW1m+Cy+8UFy5v\u002F\u002Fxu\u002FDHFbAgb0H+HH2ST1ngyD+lTZsh+oX+cnl33GnHFO6uDzbdbFPZaeed5NRTT01h0nXFrsLkyKmSNm3bpPAZNmyY7LrbrnL++eeb+SwhLVq2kCOOPMJiR31HH3O0cOojqo+dDLXmZsELGS6\u002F4vJUW9Gto44+SoK6EiuJyQEHHmD68hIr\u002F7bbbWv1dMmllpTuRldpPxMQ8paWlVrd5PsWhHv36S1gS5vhGzR4kKD3pDni6hG6jO7zEUG+JwNWlA\u002FPzrvsnJLP9cWVV10p5CMd+cD6jDPPsPJRzkEHHyRsWEgvmDLgxUQ6YsQlto8Z465c2njKKScLxyv5GBxtbGcMIZddflma3BdedKGUlJZY3cHazmKBTawrh4+lYhAj3L5Dezn77LOtNZ9w3pRBdvJHzVU91+1p+nWEnVf4SCsbanghcM3U71j\u002F6fOE0W5486Ys8jFHoAeXXHKx1S\u002F8yy63rMWL8qPmGYxdPOwYTzxY+VeTWMjAzxhHn5mLKcvNlcyNI4wBNajjLK74YDP5mM9367+brTdq3O6y6y5p\u002FYpO5pobKBfDNnN079697HxAXH5U8QY4NHe7vG3btbXjEyM84+yCCy+QHXbcQTSmtg2uvcH5jcUc3+phrO+7376CgSZhFscYj7L1e7b5j0UfY4+TgsjG8+y888+zzxaeAT169pAThp6Qhh3zH\u002Fmy9Qdl1ei5UQQ6RxuC45swz8dzzjlH8OfSOeZpsELXHPF8zzX\u002F1pXOIXNimXVElttXEujl5Pul\u002FO1jjUHmfhsmLkisEckTJOYPPjLv2nOJmVsZp1tutaWgg443at5i\u002FmVcB3Xa8Wd1M+iCaYJMmr5Q7jXGmI\u002F+mC\u002F2hEx5Ql6YMtdS3PiJIw0eeM3UZ\u002FsuWB\u002F9lOt5GtaDYP5+W\u002FQTxkpB82qGNgXLtX4VifOvmazWU3Rb86Z5v5MldshwiQ05X2K7Hy2yxvoSLy2t0qZ85C1rUib9B\u002FQX5h7WkhDPO9pj6zYA5+3mak\u002F8X4nP+kNifWZKs0vWlKanXChNTxsuzS5azRiXppu0vyQOT446Wc+yJll+heUlKBtrWebPYFzB\u002FhxtqOnYCcrD9xC5lhGMw8\u002FzL9sat+MSHe1zlvkX\u002FjDx7Ntn330EjNBJXOac5i2ap+EVzhcZzoFHKg\u002F9VsO+XdHsrw459BC7FkQPLzbrCdbzap6HwXmWOWbgoIF2\u002FcNcsupqq9q1Hc\u002FQ8Pod+ZiveU6BBWuVYFnsA047\u002FTRbJzjtseceqbVeePxQjpv3KdcR60jKb9qsaSS+e++zt3mWXmj\u002FQZZs+0rK47nAs3hdswclnDCTFd+ygcT8EVctyrcfK8begZs1kQ26lQhuwqwvIPssoBxDhCHicFlDs\u002F7nZYyLI94RBhiuS3JynZc+rJ9Nc8wzJyEYDnlRxUtQiL0Xa0LSw7TUUksJ\u002F1Kxy+\u002FSKZs1PGEMRLxAglhjsr7aeOONSRLy0c8QeXbZZRfhZA+J\u002Ffv3t2t3\u002FBCnmK699lphXcrBinXNmpu1NuOWfQA8pOE6ijkPLo13Lv4ocmC5TqXDq\u002FDFTewiRLbN2dpjFE5VJRHiwQIajANb+xY\u002FxAdPWVnFPXSTFovFqpQFT5g4oUAc5fJWjUlowYIFglIT70hV7abR9pMp38WHXQZFmCeTLFj5mnB3PlBeJl5VFWsJruAd+85Y4UQJFsuwDPmGc\u002FZJRV35lIfc4bbkykeeIE84bPvZ6AU84bSSkhKx6QXISDk1odrCCz1FfmQJtivoD6cRhmizy0s4ihgzvIEPlxfFmymOesJ6nIk3U3xGvEyfgkFUvtmz5wh\u002FvC2c+vfUrGOYj35yvJRTM+Rx5dl2mzpcWFVFterc4tKj3Iyyo2+mbNWq5YF7wqSrmjTDEy6XNru+mz17tlx5xZXy9ddfS9++fbO2M1wO4azyGRngoT6LRUWYOEfB+Llz5gpXv1joIBPGrFJjHOQUiOPHDc6VDu9gOfCoVrZd1fhDddN+q1uhePIGKVxuMMypEYzom2yyaZ3ght5nkjEoB\u002FLyhpvFy4hLRsjwYcPtFTsWMt3MGyjSobKyJkK78QfzB\u002F3hNNWq2PFsUa0aT15H4TJVDX9AF2vy3CgqnQu0iba7dqua9oZ0C+wz9Sd5HbkyosJ1rXOyodnU973ebCbMxp8TD8vtJwlDuvfbIoH4eKjdTta8XJNXtSo+bt7Kq4wKbDPpghmQEkXxcmMYNRSVFtPqrXVtf5k2ZZK70HZlalOm8m089ZeWSaJJU0mUGYqVCPOHTavAyvkLkteUy3iHXP5C3dzt+Utia8yTpsedL2VbXyraaVdLZdteYeKGSaz7bEnE\u002FzaUu39s26LaG4qr\u002FTaYwVJLY4dnmmrV8eFkpo1NQuv1YJrzZ3RNn7KGp56MPDnwyt2nrq9qr2\u002FR57AeqlbFifEWnGet37SZtoIdriPVyv2MatWyyKuaHm\u002FLqCjPlWPjIjDLFO\u002Fy8UxGXhemT6jThYNukI941cLXk+QLUv796PozIVcf1DI5FsEgSMZgFK8w4tBXtmyTXmL2SITDRFsh2oXr+PBD8OMSz5oPP+Ti8QcJvmDY+V35hOFxZeEnLkhuv0JcMD3oD6ax7jr77HOsAR4jEKfROFnIySb4HKWMMwifiRxggJjiCSgV6Z7i0pAYYOjgrf4ZZ5whWOkaUpZcdfNmnuNiufh8esPqVF3gvyiXyZHFQYMGCUdbVTXrfNC2bRt74o1\u002FYaWxYdK0aRPhOxYnnniicESzIeXHSHzeeecJJ14wFPGG6uyzz5auXbtmxb+hZObNDldWOnVK\u002F6ZDQ8jDWyH+iUhcjkhzYo3vFPCMbwh5ctVZLM8Nr3PpzyXpvI7o+oOkZOhMS7HdbxUoHE84Vx83ZPoTWy8VaZwxu4qM8Y9tsWRRzjMNiWO91J1YVhItThPpsK\u002FES5jrS00\u002FlFm\u002FdNzfpJ0q8URnqRdZzNv\u002F6tbDmFgUxk512x+ZbxHp28i21UBXFsXygkYf1h2QszPQXsKZyBkxcOHBhYJ+wo4yxbv0+nL5x04wyuD279\u002FfnkrjBI2qpolgjTMIHUUpcIx1y6ZjkDFWLRePGyY+LhuOC4fhaUyE\u002FMUuL9a7Hj162LtuxS4rGxSs2TWRM0ufSE3KXVTzerzKC9KL6uK1wgorCN+xYDxm0yURFa6UiPnLxledtOrKnm9dYmRfd911hTvd+eYJ8tW2fLyhWG211YQ75dynru3yg7LX1I9ecK+5OuXURbu4I92zZ097krFp06YFjZHqtKEmeWry3Kht7LzOFTaf1qTfaztvJl3o3FTl3Z07F0SdTJ7alq865WVqU3XKKoY8udvDXNXOzFclhoK6GDdh4kiDJ5hWv\u002F7cbahfeRq6X\u002FPHg36j\u002F+jHIEbF07cNjWVD1p+tH0nLRsgdlY59gXhca7AxdoZEhd0hFU9ciCTwR14XDPpdXDG5vJzjxWzv3r3trZIo2ew3Z2hIJFWAA1gAFCQHsnPj8XJjpS6XRCJuKcgb9idCADe+sFEb3wbTzx4Hr7teB7wOeB3wOuB1wOuA1wGvA14HvA54HVhcdSC81w+GEynbQLm1FZDm7AfOJc5RouIwiNGmrHvNoGEjYfblLhz0u7jaceunlCrGGQuMBTEhM2fMtP8k3iuvviKvvvqqvPbaa5b455\u002F4F10g\u002FrWKJI2WN96oJP61lEWFxo0bJ4tKWxaVdvg+GV2QTnq8Fh+8ir2vi12+0aNHFzS2RtcTv8dtdLX7xWNXPewWRdx8m6qnC6PraZ6jnkWhjxaFNtAXtUUej9H5P7\u002FqcayNLrCu6vZj0D6Q9L9hbAZvCHYECLuCszFgb8DuwPfSsENgaOG6E\u002FYJ\u002FGHK11xCvnx5G5qvinEGK5UkRPii8LvvvStdunSR\u002Frv1F74R4mmAx2GAx8CPA68DXge8Dngd8DrgdcDrgNcBrwONUQe8zF5vi1kHsDtgf8AOgT0CuwT2CQwsUeSMKaRF+bPFubRicu03ZxCIBtFwAMA69f3338u6Pde1H1ZUTf9QDfyePAIeAY+AR8Aj4BHwCHgEPAIeAY9ACAEf9Ah4BDwC5aWUmAAAEABJREFU1UJAVa39ATsE9gjsEtgnsFNgrwgXGowL+sN8hHOlw9PQVHlyJtlqAQAE\u002F\u002FOvP4WPWza0gL5+j4BHwCPgEfAIeAQ8Ah4Bj0A6Aj7kEfAIeAQ8AosqAtghsEdgl8A+kTRVGBNNIp0WtfanjDO2wYHGElb1J2YWtQ737fEIeAQ8Ah4Bj4BHIE8EPJtHwCPgEfAIeAQ8AvWOgKqxQyQk7aPA2Ccw1kSRE5A0\u002FM7F35goaZwxLaUBjqx1qjG1wsvqEfAIeAQ8AostAjy7GnPjvezFi4DXreLtGy+ZR8Aj4BHwCCz6CGCX4Fmcogq7xaLa8ljCNND+n0ikrjQZG9Wi2l7fLo+AR8AjsDgisMi1mYd0eXm5QDy4nUt8XTXW1VNX5TdEuQ63cN2Z4sN8+YTpE4cd\u002FnzyNDSPk9e54FGMsiMXMjY0Xr5+j4BHwCPgEfAI1A0CCXt6hmedfQ5zmsYYL\u002FA7ol78uI2d7AeBaUwlxY2RxrS6sbfMy+8R8AjUMwK+Oo9A\u002FSDA84qHNLXFYjFxRNhT\u002Fgg4DMETyj9nYZyunpKSElHVwjI3ADdYQKqa0i1VtYtD8X8eAY+AR8Aj4BHwCNQbAvE4xpm4fQbzbIao3LlhfzAc5CG+MVDMGJ7SGpswdpnG2JDGALaXsRYQ8EV4BDwCiz0C8XjcYuA2+6pqN\u002F0YaVTVpvHDs8wR4SC5eNxgPH7iHLkwbiYK8mbiKcZ45AYzZMOPG0WkQcE0F3auSyMMBcOZ\u002FPBBLr1YXCcT2KhqSrcIB2WEDwrHESYewg\u002Fhh\u002FA7cmFcRy7NucQ7Py5hCH+YiIfC8T7sEfAIeAQ8Ah6BxooAzzVnn0j6MVZwzwejTZIaa9ui5E5+c8a0mMbaZqb8UeyLR5xvpUfAI+AR8AgUNwKqmlVADDhB4vqHyxCMxx9M41lIXJiId\u002FmdSxx5cSH8Lq3YXdqHjKpqT4cgv4T+iKNN8DqCxfmdCx8EL24wHj95XDwufMTjdy48xUKqSd3KJBty0wZcCD+y4ydPNsrEG8xLWZArBz\u002Fp5MWF8BMPubDjxyXek0fAI+AR8Ah4BBo7AjzjoKCdIhmubBlhR5WxhfmKhdtea0KYZINMs71xBjg8eQQ8Ah4Bj0ARIsCzCrFUkxto\u002FGxG2axCpDtSVeF0DSTmD75saYZF4FHVtHyS4c\u002FxcqICUlWbPwN7UUWDg2oSQ9WkS3vCQoIdpKr2lG1UOnHkBQMIfsonnrBzg\u002FH4ScNVTdYPXzGQqtrTMrSBdqFXuISRD7+qWqMWbVDVKv3u2uXyuLBE\u002FJFGORFJqSjKUdVUneSRwB9hSFUj+ynA6r0eAY+AR8Aj0DAI+FqrgQDPvyQl7RSpIjhAY+wWqXCeHsrKk7VB2FInZ6gdYR0R9uQR8Ah4BDwCHoFiQkBVrTg8q6zH\u002FLCxhYw3bWOqmuQlXjV906paNc2VqZqeRv5MRB426xD+THzFFB+UEz+EfM7FD6lW4kA4TA5zF09+cICII4wbJNVkmWGDR5CnGPy0DWMHrmpSd1y7kI+2EYbwE+dINdlG1Wg3yK+a5HF5M7mqlTKE61TNr4xMZft4j4BHYFFCwLfFI7BoIcAz0xEtC\u002FpdGLcQooxC+OuTN2CcMeYnU3MxC2vE8\u002F97BDwCHgGPgEcgzQgDHKpqTzvgry6pqs0afA4G\u002FTYx9KOqtl5VTZ1qkCL\u002FY3OPiLQNP0QYIg63OqSaGwtVtaeSMHqI+aPumtRpiqjT\u002F1XV9quqCn9OVlWt8353dVGvqlrcVFX4AzdcTx6BBkHAV+oR8Ah4BOoRgcrnYfIbM4Qt8fFcIwd+46T9HxWXxlCkgcC1puRRIRoCFam8XiyPgEfAI+ARWMwRcBt7Tl\u002FwvAoS0KgmN7DBePyqajfU8BAOkqoSbdOJZ\u002FML4bcJ5kc1yePiVJOnGUySzYfr0vAXIzn5wJCTIUFS1SrXc\u002FJpg2pVXMjn6sLviDhIVa3RQ4rwj36HkDNIiKqqtq+Jd2FcF8ZfXVJVa3SkLChYDmFINVl\u002FMG1R9ft2eQQ8Ah4Bj4BHgGdfJWXGA56o1EzxUbzFEBc4OZM0ziCUsUnhePIIeAQ8Ah4Bj0DRIaCqdmOvqtaYwEYaEvOnquZXbDoPZOIhVbVxYv4wTGRLU1XDlfwf3qRP7KZctbJO0lSTYQxF1CNF\u002Fke7EVG1so2EIdVkHDyqST\u002Fx+RBYwAcGYEEZhFWrluN44FNViyu8DUCRVaqqjUdOR6pqT66I+aOtqpn7XTWZ37Da\u002F1Uzh1Ur01STfuoEP1VNYUOYeDDDVdXIsm2k\u002F\u002FEIeAQ8Ah4Bj8AigoCzS\u002FAcpEm4EH4o6Cfc2ClwciZ5rck2KOC1Yf\u002FjEfAIeAQ8Ah6BIkJAVa2xJXjyA79q5aaVsCM21FLxp6p2ox2VJuYPXkfuoa+aLJd48uEa1ioyqCb5SEtScf0iN\u002FJHSaWqFhdVte2CVyr+8Lt8QX9FsjUiuHj48KsmsSCsmvSrqq2DOAg+KbI\u002FVbXtRz5HYTkJuzRcVbUY4JeKP1W1bZWKP1VNhVUr\u002FVLxp6o2nTIo35GYP\u002FzEOyJsoq2czu\u002FC8OD35BHwCHgEPAIegUaPQMAu4dZktMn6A2kuzsYTaKRUYZxJtozGQHXVllc+myebDp8mG5xbfIRcyFdXbfflegQ8Ah6BOkPAF1xrCMTjceF0giOeicHNb61V5AvyCHgEPAIeAY+AR8Aj4BHIiQBrMSjJmLRbJP2L3q+91hRuVmXjwyk1C494ZpaUxxNSYkxClVQc4fK4CPLVrIU+t0dg0UXAt8wjsDggEIvFUqcR8HMKQVUXh6b7NnoEPAIeAY+AR8Aj4BEoKgSi7BLhuHC4qBpQoDDGTJLMQaOgZKhufhcYC0hMExLTeICKJ4x8ddNyX2qeCHg2j4BHwCPQ4Aioqr2ioqoNLosXwCPgEfAIeAQ8Ah4Bj8DijgB2CmhRxyFlnHENTYj5L5FwwVp1S01tDU8i2WSo1Qb7wjwCHgGPgEfAI+AR8Ah4BDwCHgGPgEfAI+ARKBgBDDLGOlElH\u002FFVIjNGNJ6EGKLWkS2GotMoZk\u002FNcFKmeClNYB\u002FwCHgEPAIeAY+AR8Aj4BHwCHgEPAIeAY9ANgR8Wr0gELZbRBlu6kWQOqrEGmfqqOwqxZaY2oqdqgjtI\u002FJC4L\u002F\u002F\u002FpO7775bPvnkk7z4GzPT4tTWxtxPXnaPgEfAI+AR8Ah4BDwCixICvi0eAY9AJQKL4ukZYy6pbGBd+2Iqkjw9U7xudTH44Ycf5Ouvv5ZJkyZFFvH7H7\u002FLxIkT5c8\u002F\u002F4xMD0fOmzdPPvjgA5k8eXI4qSjDt956qxxyyCGy5ZZbCrLXt5AOXzCGwI1\u002FbaUmcpAfQ8ysWbPSimnotqYJYwLjxo2T3r17W+JfmjFRsssuu9jw6NGjCdYJ3X33XbaOY445Jmf5Ubyz58wW8F2wYEHO\u002FI2Z4ddff7U40Uf\u002F\u002FPNPY26Kl90j4BHwCHgEFn0EfAs9Ah4Bj4BHoIEQSBln6sPyVBJLSImKWNfUbF2VrOFmZSrHbttSHjphCbn\u002F2A5y9NatZLkOavJU5FORTVYtkxsGt5cnTlpCbjTuFqs3SUu39cTExOWuX6rxN23aNOnevbusscYasvrqq8vMmTOrlDJ82HBZbbXV5Morr6ySFoz4+OOPZbfddpMOHTrIhhtuKCuuuKKstNJKcuqpp8rcuXODrEXlZ+PZrl072X777aVp06b1LpvDF4whcGvfvr3FcsqUKdWSZ8yYMdKmTRtZeuml0\u002FI3dFvThDGB2bNny6effmrJBO3\u002F48ePt+F\u002F\u002F\u002F3Xhuvi5++\u002Fp9o6Mhkkg3VG8e60404W3zvuuCPIusj5MT65\u002Flm4cOEi1z7fII+AR8AjUDgCPodHwCPgEfAIeAQyIZAwCUlK\u002FPOVyLSvJDFtgsSnfmnc8UmaatypX0jCxn1p0oz\u002F7yTFcYm36SZu6ueGr3q04NunZNq9m0n8j49zliHlNd+rG5OFaXs9\u002FW9PzRgDjXXd92dyhIds3kLWX7mp3P7qTLn4ienSqX2JDN+rvTW0UM5qnUvkrAFt5cvJ8036PzLux3ly6q5tZK0upclTOjnKj4XSqwPFM888I27TxamR559\u002FvjrFyPvvv29Pnjz77LO2vK222soadH788Ue56qqrZP\u002F995c5c+ZUq+y6ztSvXz\u002F566+\u002F5KGHHqrrqrKWv+qqq1qc+vfvL2yKwXLTTTe1smXNWEBisbS1AJE9q0fAI+ARWPwQ8C32CHgEPAIeAY+AR8AjUAME4nNnSnzWTyLx+TUoJf+ssfo4MePEsd+bUTGGlQCpZA1vunpzef7jWfLOxHnyw18L5YG3\u002FpUuHUukS7uYzbfdOs3lc2OYueet\u002F2T8Lwtk1Nuz5OMf58u2PZrb9ORJnUAdKsl4Y5aKksfJWoh73333WfZVVlnFuvfff791C\u002FnhGs4222wjnHQ49NBDZfr06fLqq6\u002FKV199JZ999pksueSS8tRTT4m7QnLmmWfKOuusY0\u002FUBOuZOnWq9OjRw6a5779w4uaKK66QHXfc0Zaz8847y7XXXmsNQC4vBiXK23vvvW2d++yzj5An33rIv+666wr5XZm47777rhx99NGC0YRTRccee6yMGzeOJHv9ab311rOyfvnllzaOn5NPPtnG7brrrgQt0S7kgx8DmI2M+CEP\u002FfHEE0\u002FIL7\u002F8Is2bN7dXwzgF49i5WnLOOecIJ2C6desmhx12mPz2228p3JDvf\u002F\u002F7n9AP5MEgRt2bbLIJQYlq6w477GBlfu655+T000+3J6go+8gjj5Q\u002F\u002FvjD5nM\u002FwfpXXHFFex0sXL\u002FjDbsTJkwQMKRs8L7gggssjmG+qHCwXvJHtTsqH3EvvfSSNXpximiLLbaQBx54gOhIyod3zz33lPfee8\u002Fmv\u002FDCCy12jz76qA3zQzvRA3QZWQ8\u002F\u002FHB57bXXSErR8OHDbT5Oo2GEY\u002Fy8\u002FvrrQl76C+Jqmsswf\u002F58y08844p4Vwa6fvvtt8tGG20knTt3FvSIcQdPJnJ9jlzXXHONzdulSxerNxhaM+Xz8YsWAr41HgGPgEfAI+AR8Ah4BDwC9YdAfX4EWEubJRtWUuEmQ3X2a0wUobI5QRSKqq1gzJ2WkYTEIBfGDYbxQyb+osenySufz0nxt2yqsrA8ITNmxYXyVupcZowz8yRY3uc\u002FzpWVlq44OWPKgC+Ybv0V5ds0eCrChbYVowobQlWVkSNH2uwvvvii3ezbQJ4\u002Fr7zyiv3+xvrrry833XSTNSq4rGuvvbY8\u002FPDDNvjggw\u002Fa600YCjBo3HzzzcK3O2yi+aHuL774QmbMmGGNDRgyDjjgAGswYNNcWloqL7zwgpx00kl2E+lO\u002FHAVi\u002FIwYvTr10\u002FYKGMoyrcel\u002F+7774zUiT\u002Ff+ONN4SN\u002FC233GK\u002FtfPjjz\u002Fatm2++eb2lBDXn5Zddlmh3rFjx9pMfDNl1KhRNg5DhzNscN0LvmWWWSbva1NcDVtrrbVsuXz3Aw9XgPbYYw+55JJLhKsm9PIoJkYAABAASURBVN+dd95pN9bgRh0YY6Cff\u002F6ZLIIBk+8Jff\u002F99zYc1dZvvvnGyrzvvvtaoxa8kyZNkttuu03YxHOKh8zh+n\u002F66Se5++67q9QPb5goc+utt7YYUvbnn38uw4YNk4EDB4ZZq4TD9WZ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ndobEQd\u002F8Rat2gqrVs0MdRU2rQ0ZMK4KrX\u002FV2pMQSWxhJRkcMPp8xfG5eS7fzX0mwy9Y4qceMcv1h1q3Bc+NVYv+xGfcvn4u9ly3oO\u002FyZE3TZFzH\u002FxV3v\u002FGbFYT5ZL8yE+lqxX84XgXJr28PG4MIekUhcTDDz9so\u002FkXZdpWvKW3EeZnySWWEP5lG+MVx4c\u002FFy3TubO89r\u002FX5JJLLpEtt9xSeOPPv\u002F4zaNAgeeSRR2TYsGFViuDUjvsWB4kYcnAdYfR47rln5UhjlOhiDAx8VJZvuLB5ZfOoml9P56rH1Rd0+ajqY48\u002FZg1CXEnBQLT66qvbfyWpT+\u002FeKVY25O7KEqde+IAwiRiomjdvjtfiyekRG8jzhxM3MTNg+Rgup4\u002FI1rFDB3nuuedk3333tR+Y5V\u002FaYWONAUi1KhactjjEGJeQMZ9rMVVLoNZKon7+hSXqx7hB\u002FRihMtVfmVOk17rrygsvvGBPENEu\u002FgUsPkTr2hbkdX4nD\u002FUW0m6XH\u002FeQIUMEHPgOCzrJaTBOXp1++ukkp1EhvNtvv51wwgnjHDi4a1P9d9vNftiaK2oYHPmQdb9+\u002FYSPb5980klp9WUK0PdnnHGGYNjhNBbGH77J5PgdLi4cdsPp3bt3F64U9jZ6265t2zR2sDnqqKPsKTSwwbiIsRRDaBqjCYTLNVH+f4+AR8AjsMgh4BvkEfAIeAQ8Ah6BukSgpHUnabfdFeKMLdTVfOWtpU3f4\u002FBaatZtM2m3w3XSfudbpcOAUdK67zESa1r5cd92Ww6X1hsdb3ntj8ak\u002FfZXSav1BtkgP2Wd1paOJm+sefr6n7QV937HAAAQAElEQVQwtWzWRNq2bFYjioULrcuwalz4Jkwsg1vb6ZSn9rROsl7NUK+Th\u002FR8288\u002F28tGbNSoUZFZ2JyRfv3119t0rtcQvvzyy2040w\u002FXINhU8p2VGTNmCKdzuALEiZhMedjsUzYUNNQ4\u002Fnbt2guGGIwLf\u002FzxhzX63HLLLcIpCMfDJp\u002F84Y+tunTcbPVkyj+g\u002FwDhJMH0GdOFf02Kf2qYD7hSXpDuvvtue7qF6yMtWyYtnk2bNhVOhSBXNgME5UThu9pqqwmbe\u002FIHjVYYmh544AH5+++\u002FhWsoo0ePtv\u002FKDidk4O3bty9FWsLPv+QEn7sCFtVWsCWvM8rZzOYH\u002FSD+\u002FPPPN6Hk\u002FxgMgvXzL1Vx0ogTGHAstdRSOJHExh8jA1giE7jQ59QBxYwxioxR8hTSbsoI0qGHHiqc7pk2barwLZhzzz3XfrSZOtGL6vDykV+uk\u002FH9IcrhlJcrB8MMhijaCIFRsA\u002Fhi+pz4qGSkhJr5OSf3eZqHaeNOE1FPVDPnj1hk0xlYJCDj1NeMGKU4foVRjTKJs4R+uqu5KEj6FNQDzAMURbEyRqXz7seAY9AjRDwmT0CHgGPgEfAI+ARWJwR0IjGa2mVSG3SQiSWPDGTlsi+SWNpUWL5ND0u4gV+OkPthULS1F7BUSUlT8ZIxckZkboMg3WwfMIlscq68QfTXThK7oaK49SIqtZq9WwOS8zGtVYLzaMwNuJtQycO8shWpyxcSWNjXaeVhAq\u002F7777hGs2XNHipIir\u002F6GHHrKc9A\u002FXY2wgyw\u002FXvDjNk4UlY1JN2o2hTzU\u002FnSyEN5OwGK24ypUpPZ94h3E+vNl4wC1bOuOq2HQ8m7w+LR8EPI9HwCPgEfAIeAQ8Ah4Bj0D9IsBeI0nlrVeRhYbK26xq3FVlQatVZGEr4yfcxryIbx2gtt1lQVsTJt5Sd1nYBlrduHVPUtK0xjAZc0WNy8i7gJgm7MmZkgo3GA7GBf3wEIbwQ0G\u002FC7s4DZUdTndhXEfkhQjn3RjP6BGoBgJcdeFq0AcffGC\u002FwzNkyBD7LRv3z32feuqpospkVI3CfZbGiYCX2iPgEfAIeAQ8Ah4Bj4BHwCPgEVjsEahX44w7nRLlEge50yxhlzQoHO\u002FCpEEuHHZdWjA+6jTNYq8RHoA6RYB\u002FKevll1+2\u002F2oW12RGjhwpXCXjdMiFF14o\u002FEtMdSGAL9Mj4BHwCHgEPAIeAY+AR8Aj4BHwCHgEiheBejXOcDIlluO7L7WZzmmYElNf8iPEcYnFOLljXE2IEm9c0mPGjZlwzLjF21VFL5kXME8E+NAx3y6ZMGGC8P0YjDN8V+Xss8\u002FOswTPVgwIPPPMM\u002FY7PJtuukkxiONl8Ah4BDwCHgGPgEfAI+AR8Ah4BBoxAvVqnCkxxo8SFamWayQtiSUqvlcTcEtESktFykrVkCk7JlJqjDCckCktEWliPE1MpU1KYlJWYtKhivQmNk9MSkoqyxP\u002F5xGoBwRUVfgXgLbddlvh47SlKHE91OurqD0E1lprLeFfsGrXrn3tFepL8gh4BDwCHgGPgEfAI+AR8Ah4BCoQWLycWH02l5MptU3G7iLGxmIMPsbwomK\u002FaUMdxhZjjDTJsEhc1FCSVytO0CRSvPCrMRzhiv\u002FzCHgEPAIeAY+AR8Aj4BHwCHgEPAIegcUDAd9Kj0CRIFCvxpmmZSoYTapFKikDDEYWS0b6MuMJlhc01BCPwSUmXGNK2Lo5TWOyJMsy+eEpjalwuqZ50xJjuImJqor\u002F8wh4BDwCHgGPgEfAI+AR8Ah4BDwCtYGAL8Mj4BHwCORCIJaLoTbT99q4ozGCSNqJFWs8qTi1Uqi\u002F1FhZyMOpGDUGGPyVFLf1YHwhjqtUuCrJePwQ8aUGhabGqrO3kQ+7jBpjjWhtttyX5RHwCHgEPAIeAY+AR8Aj4BGoUwR84R4Bj4BHwCPQiBEwZon6k77nSm3kwoO7yYhBK9WYLhuyslxqyrlkYDe52NClg1dKK\u002FOSijTquvyQVeSyIavYdOJHDEznJf+wA7rKOiu2smBgl1FvnbFY+B+PgEfAI+AR8Ah4BDwClQh4n0fAI+AR8Ah4BDwCdYFAvRpnaqsBqsZ0YojyEomEMaMo3iRVeJXYCp644YEPBlUVkyRpfyadcIWDV6rwiP\u002FzCHgEPAIeAY+AR6BeEPCVeAQ8Ah4Bj4BHwCPgEVjMEGh8xhlsK4ZcP2ksJjGuIVVExNQ0iXTIxMXjCUkYcgYaoiGTlPo\u002FkfJ5j0fAI+AR8AgsLgj4dnoEPAIeAY+AR8Aj4BHwCHgEigUBY8koFlFyyBG2qFSwh6M5GFORZJ1gWDXMbVn8j0fAI1BDBDiZVh6PS3l5PZCph\u002FpqKHJ9ZU+rB7mDlJZYZIGgnPiLTDwvjkfAI+AR8Ah4BDwCHgGPgEdgkUKg0RhnUmaVhAinYYKbQMKuV4gXwyMVd5RUVUpKYlISSzaVTQbJ4v88AosMAg3XEMZS3BhL4nHjM\u002F\u002FXiySmHuqLm3qNt16qrG4ldr4xc5Fzw+W4eOeG0+sz7GRwbrhuF+\u002FccLoPewQ8Ah4Bj4BHwCPgEfAIeAQ8AtVHIGmxqH7+esupmjLPVKkzYawxXFuCXKLZDxkjTtzYaEyqCbgNheWp2NERZ8Muk3EJE28ympD\u002FP4WA93gEIhBgrJjhFZFS91HUmzAGmrqvqfo1qKqo5k\u002FVr6nmOVXzl1NVa16hL8Ej4BHwCHgEPAIeAY+AR8Aj4BFIIVBUxpmUVBEeVbMZMP9HJImxzUjCvLmHguls3uImHoOLJeOH1\u002FGQZvNUGGuIJ2zjA3HEe\u002FIIeATSEWCIMF7SY+s3xBjHQFS\u002FtfraGhoBrtBl6nfi48ZoV15ebg30UbKSDl9UWjAOHngzlRVOJ5wtfzg9yFsf\u002Frh5BsYNNpnqQj57+jQTQ0V8tjJgIR3MgkQcaRD9F0xL+uMkpQhZyEMa\u002FlRCA3mQOUoO4pycuISdiPiRP0zwOZ6gS3yYlzDlRPHBH4zHDy\u002Fx5MMlTHwxELIgV5CQ0cmGP5jm\u002FORzPMXoBuXGH5YR+RlXpOEPpxd7GLmdjMjv+iXoBnkcbzG4yOXkxB8lE\u002FGOh\u002FZF8TRUHPI4+XAJ55IFvkztIb9Lxw2XFU4nHObx4UoEwDCMEWHi6QNcwpU5vC8KgbqI++XXX+XKq6+Vy6+8OkWE\u002F\u002Fzzr1R1H3\u002FyqVxz3Q1y1jnnyR133S3BtBRTA3gajXEGbGIYaPAUSnYXWWgmz78oI8BkyaTJ5OmIOMiFceEhrq6woGyIeqgvSMSRBtVV\u002FTUpF\u002Flqkr+28mJ4ra2yfDnFjUDcGBcYI4JVLkLUuDE8QCTxsXjGjuUnwpAL40ImKuv\u002FrqxYLGaqTEiwLNIgClBNprswcZTvwuQnjjDx+OubkD2RiNt2RNWNbJB92xHFUBEHT8LgD1VEVXFIU1VRTSfHqMajqmnp1Es+k2RlpB78qmqNbC5MXH1SPIvOxYP6FqEDqultVFUrumunDQR+VDUNE1W1qUH+ZD8mxOkUYctkfuBDJuNNpRMmnriGJmRBBlVNaydxkGp6vKoSbfXBeorwB\u002FzBVzUmqmplde1EXPyQSRLD0KC6LNX4c+1zWVXVNCOdSAMD3GIiJ7tm6BtkreRJtom+gkhraEIOCDlUq+oW8WHK1h76yJXH\u002FEEYflcG4WA68YSJx9\u002FIqdbFBxdHrnDwggijd6S7MHGe6g+BCRO+krHvvi\u002FrrL22pbXXWkvWXmtNadWqhRXixZdeltPPPEeWWnIJ2XmnHWXGjBmyx977yR9\u002F\u002FmnTG\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TELpb+QJZcpKpVWGgPkapV04gvFnJy4rr+waWPkFFV7Xzt0nFV1fapFMGfkxNRkDtIxIVJVbO2R1XT5mXKD+oiuirmL1xPkMck+\u002F+DCBhM04Oa85kQ5Pf+ukOg74YbyNfffCubbrGN9NtqO9nvwIGy5x4D7D+nTa1XXTFCvvrqa9nMpG+34y6y2+57y2abbCz77LUnyQ1KsfqrXYS37Pvvv39alcOGDZPddttN5s+fn4q\u002F4IILhA1KKiLCM2XKlJS1KyI5axTGmdtuu0043pSVsSJxp512knvuuceGsMAVsjG0mcwPk5uqGl\u002Fl\u002F6pqF+qqSRceKBZT+eGHH6Q2\u002FphsHVF2uEziHnzwQdl+++3DSQWFqYOygkQBhFUr2w0fRFq+NHbsu3LSSSflyy5h\u002FmCfBftSVe2DTDL8IadqpewZ2OyD\u002FP7775eTTz5ZmjdPP0LXpEkTa\u002Fg68sgjJWzAyFReIfEDBw6UL7\u002F8spAstca78sory2uvvSqbb755lTK55sI\u002FNcibUtx4eVy4ugRjKs3EkQYRRxoUNwYa4lxeFhDEO7rxxpsEvF04lxvs\u002F1y8NUlXrdSVF55\u002FXnY088b9992XViTz2iWXXJIW5wLvvfeerN+nj9xmNuOTJ0+WG66\u002FQdZff30ZN26cY6k1V7VS1nChZ5gN9wlDTwhH5wyrZi4zZ+Y8GZhPwqRaWa+q2jkVg8bDDz9s\u002FWL+nA6E8xJmnBuWyP+feuop2XabbW058KpWrYt4R+GyXHzQjawoQyTGvRkzZmRIzT8auYIyOL8rQVVTbXRpuJLhjzQMMyecEK0n4fref\u002F99ueaaa+SUU06xJaqqrU+y\u002FFFHkLKw1mlSUAbnV03qgaradrh4XNougT\u002FCxAeisnrhVU2WH8Woqml1Ur4E\u002FsgfpkByg3pVNU125FRNb2tUnBTxH\u002Fgjc5BUK9ukqlXaLI3sj7YFRXZtDsYVox+5o0g1c\u002F\u002FQtmJpi6pW0R3XHsnwp6ppeYLtUU1PoywJ\u002FREXphCLDwYQKInF0vYRqpqGP1gG+0AWy7+GafRSSy0lw847Rz4Y+6Y88+Sj8sarL8lBB1baIJY26TffeIO8+\u002FZoefSh++WdN1+X44492vZfw0hcWWu9Gmd69uwpvFHmnhcisGD+6KOPZKONNhJc4jhO\u002F9JLL8lWW21FUG6\u002F\u002FXZZffXVZa211pJLL73UWiRtQuDnqquuEjbdnE4g+h5jSOnbt69069ZNTj\u002F9dOG0hNvcs0nefffdZdVVV7V04oknCotfwlxL4U3pOuusIzfeeGPKYMQpnquvvpqi0wgjzXrrrSePPfZYWrwrj03zgAEDZOmll5Z99tlHvgkd6R4xYoQ9VrXSSivJ0KFDZdasWWnlEAAPDFqnnXYaQXtiYNCgQdK5c2fZbrvtjCFirGyyySby3Xffyeeff27bRFscceKEt5W00xZQ8XP55ZdbbAkiB3nxUx\u002FXVMAb3M855xx7N4+0MP3+++\u002F2FNFyyy1n8cfIAw9lufqdixyksQEFfzDBKPfuu+8SbWns2LFCv1Eei36OmNGuQw89VP73v\u002F\u002FZttG3MFPH3nvvbbHdcccd5eWXXyba4hDFbxPNj+tL3gz07t1b\u002FvjjDzuxEu5p9POZZ58xXGLjDjnkkNRJryeffNKeEAF3+sPpMMzITZuCchMPocucpkEX2Zj8XPE2n7QgoUv06zLLLCO054EHHrDJbDCJt4GKH9LYGKHTbPbBAb2tSJZMsh5zzDHywgsvODYhTF+7CAyW1157rQ06eWhvWM+cfn\u002FxxRcCZmuttbb83\u002F\u002F9X2q82AIqfmbOmCmrrLKKNSD1799flloqORacPsDGBvSoo46Srl27WmPEddddR7Q15nDiYdCgwcIJgs037yfgcdNNNwsGDsodP3685UUv0B1wDo95y1Dxc95559n5oCJoHcYo1xxtoOKHcml3RVAIo8uchCIOY3KPHj3siSjCYeIa20XGyDzy7rvDSZHhryZMMNb6veRBY1C48aabBAPJLcZIc+edd1p9mGyMNbQdw3KwgLvuukvQBeKC45E5IXjFDvyYwzj1d+qpp9o598svvyCbpfnz50lP0x7qecTI8Owzz9p4fkaNulc223RT6WLmnEHGGPh7xamlY44+WjBCwQNl0ifmeXS1S5cudl5HP+EP0x577GGN4Jw0Yyyhm7TJ8WXTSceDC04333yzMK\u002FRZ\u002FQd8UEaNWqUYFREpsGDB0uwniAfLwo43UlcNvncmIh6hnBqhGdK8Pooz4J+\u002FfrZt5huzmW+5XnCc27evHlUaWn69OkyaNAg6dixo2y22WapZ6VNDPz8+uuvwjy0lFlwMEeNGzculcq8i55Hzbu0C8w4AffII48I86LDg3mRE3\u002FPPvtsqix0iBOw8Lr4bHUzVz\u002FzzDPCeGFuc3M1\u002FVKTMZYSyHs8Ah4Bj4BHYPFGwLfeI5ABAVWVNm3aZEgVa4zJlp4xYx0m1KtxBgviLrvsIm+\u002F\u002FbZtEgtGFoQs2NiEEcmCcoUVVhCIDfAZZ5whXJ949dVX5emnn5YxoSsBLA7ZdLA5bNWqlTz++OP2GxjEseHq3n01e+rir4N5JzsAABAASURBVL\u002F+onhh80kdfP+jZcuWdiGaSMTtph4jC3XcbTZUbHrcdSs2F26xagsxP3y3ZN9995VtttlGuGJlolL\u002Fu\u002FKOO+44Of\u002F884XFPW\u002FAd9hhB5k6darlw+iBYYKNCgtdFuhsshMJLn1YFvtz1llnWQPCsOHD7EmhXXfd1Rpm2JRff\u002F31cvHFF9vrXXzcaC1jwKJt0PDhw+2dOjY5GMRc+22h5ocNMRsK4xXaRnvwc\u002FoDgwg4gDUbIowKpAUJTOjLZZdd1m4W2CyfffbZQp9mkoMNORuEgw4+yJ4M4lg8mwj6mXbva\u002FAEFxbt8XjcHudns0072UhhWNlvv\u002F1k0qRJ1hiEwYu8bMbZMCBvFH9YbtqLLq6xxhrWuKWq9qQWhpMXnn\u002FBDlQ23+gWdxKff\u002F55+8aXTRN9ieGQTQXlZJKbOtHFK664QoYNG2b7iMHPBpa0IM0zG2OwpK8+\u002FfRTu6mk38ES\u002FWLjxObH5cFgSf30PVijrxiISM8mK5ssrtrAR\u002FsYVxh6CEO0t0+fPjn1LOHGy+OPCXnuuWek3HXX3eLGC2U5oh+57sVYQCe\u002F\u002Fvora4BBfsYCeouRjg0lBlqMGmz6wI0y0LOHHnrQ6su1115jN5+HHDLEnlJifLOhffyJ7GOechxxes8ZcV0cp\u002FCCm2Hiu3fvbo2d6D\u002Fh1157zV5RQscIUzeGK+YcwkHCePH+e+\u002FLSSefJHPmzjWGqUojSJAv6Gf+261\u002Ff2uADMZj\u002FNpiiy2snuLec889Mn36PykWvpuFPoITOsRpJsY\u002FRh3GDXMazIx38F9zzTWFcccm\u002F7FHK43Ko98YLa1bt7bzLrwzZ84kmzxuDM9XXn6lXHrZZfLNxG9t3+1kjKEYc9bt1Usq9Wmenaej9An9ZdyMH\u002F+lYEjHQB5sg63I\u002FGD4Yt5mLmFOZJwzr5uknDoJjyMMFMwHGISYM+hLl4bLuMRYxXjGSIJBBOM+Y4L0ICGT0w38meRLjQmDF3MnY\u002FIuYzhjTGB8R09efilpQKZ8dJyxzRs15tevv\u002F7aGlUx7vBs4uUAfBB17tZ\u002FN4GH+X8H8xxxMpHuCGMWRlrGG+OLuZw0N+8ePPBgO47ofzfvkk67LrzwQsFIte2224qbF0ljPmJeZF4hTL2MeebFoJ5kqps+BNt9zMuJ8FxNv2C4qc4YQxZPHgGPgEegPhHwdXkEPAIegfpAIFYflQTrYEE6evQbNooND4tINh2cMCDyzTfflP5mk4KfKyK8uWMzxUaIt29sLkiD2IQcccQRwsJxxRVXJEpGjhwpLGZ5i96uXTuz4Bxi3zzbRPPTrFkzadGihfBWmWtNBxxwgIlN\u002Fs9ins09bw4PO+ywKidiklzmhb4xoLDAZdF90UUXuegqLgvenj17SocOHexmksUo7cMQw8aJo\u002Fddu3YV5OC0AJtT3rK6gtiI8ZaRDVaL5i2E9mJoYfPCZpbv0lAOC2bysNCnbWwyMFjwXR0wJC0fIh+bPTYttI068LPRQ+ZgGcjCW3aMT7yN5a0om\u002F1mBt9McrCoxzgzoP8AwTDGppJTJZzmUFV7JYhNIRsZ6uUbBa4srgSxeeSaEJsfDGK88cXggeGGjSdvw6P4g3IH\u002FWwa2DwRN3r0aKFOTugkTP+y+e7Xr5\u002FVFdrPZg7DBTp1yCGH2JMHbExVo+WmTHTx2GOPlS233FLat28vGK\u002FYmIZPSH3+2ef22zToCydnMKIwNsBoySWXFIxW6ABlct0NQw2ba\u002FoWIxN8YEN6NlkxhNJH8KFr22+\u002FvWBcY\u002FOGDtHmDTbYIKeekR865eST7ek0xsvhhx8mbHqJjyLaho64sYBRhbGAkXHatH+E\u002FltiiSWscQLjE3rtyiktLZNrjGGGDSEf8eKfxINoM\u002F19rzFYZBvzrpxCXHBFV50hmXHISQz6hXKIz\u002FTNKjbY+x+wvzRp0lQOPvhgefSRR8mSlT788ENZp0ePSB7ajZGB8YgB5nljQISRzS6GJeZPxiPfHmLcc8KCuYGxGTSWoIds2DECYuS8Z+Q99uQGZT38yCMyOOJbWujwmWedafW9VavWcvQxx0jcjA90lrmcsUv+Dz\u002F8yF6NjNIn5iR0fv78BdKzZ0+hrWVlTchWhTCqMHcvv\u002Fzywgkf5MfAR\u002FuyzX3BgsI6Ql8G022bzjzTntJrZQz6nEZizGMoCPJF+TPJ53gzPUN4nmB4hI\u002F2IAPz2\u002Fz58+33z+grng\u002F0Dc8FTtrAC\u002FHygjmTuWDo0KH2GiXGLtKCBM4Y3GkvesfpIerKNu+6\u002FJw25FnYzjwzg\u002FMi8yNjl7kOjJgj3Lzo8uJmqjvbXI2c1R1j1OnJI7AIIuCb5BHwCHgEPAKLOQL1bpxhYfeSeYPIohGjChtrDC687Zs2bZqwOWbRT7+w0Gejxls3rj4999yz9mg3aRALVRa1LPgJQ2w6OU2A3xGbG+fHxajAZvCGG26wC13ioGA5vIHkY6vEhwkZX3rpJbnpppvs9ZdwugtHyTF+\u002FHj79pLFLAYnx8tClc0\u002F6S6OjTwLejb2xLEg79Ond5rMGJPYpJPuiLaxidt0001dVBWXhXY4kj7gDfyGG25oT+cgH5sENkVsAoP8yIJxBbldPBvCIIZhObgGw7dCKNcRBiTKogzesGNc4LoKxhA28sSHiQ09\u002FROMR4fY9AXjcvmRn003fBgt2CiwQaLfeXPPJoU0TrBgTMDviHa6zVwmudFFsHR5wIqNFsYUF4dL+5GFdMJQEMuBAwcKb+KJ58PN6AVGCcJhyiYrp9HYjP700092nGEYxcAwZswYYdNFmI0t8uSjZ4wrY5uyItAfQd21kYEf0gNBe50PfqhXr3WDSfZj2JxK+vPPP238Rhv1labG0GEDoR\u002Fqx3ARNdZCrBmDUWMBZvpqtDHaYfTg5BmbVzarGIxxOWUAX5C0tETufeB+2Wu\u002FfQX\u002F7nvvJSPvGyVxNVwlZro16VpWKoI\u002FQKuusbpM+vknm4d8jkwuYVxyIgb\u002FQQcdJO764FNPPWWvFaI39BmnFJgz3dgaNGiQNbSRD8LwhgthKFui89Lywccfyay5c+RpM7cO2HOPpFxGRoGMfB9++okcO\u002FQE6dRlmRRN+PYb+faH76XrSt2kTYf28vOvv8gbb46x1yyj9IlxBVboCwZVDNDhMYBMEIY+XIgxTZswztO+fHSSfLmIcclJLocTLnqIkTJX3kzyuXzMC86PzjOXEOY0D6c\u002F0WtOuaGvjEf6FkMjbYUPwgiDIRU\u002FFOy30tJSe9oTfSQtSFzZwzizonlRgcEJvYjFYsL12mzzLmUE28VclM+8SD5HmerONVfvuOOOUugYc3V6t7oI+HweAY+AR8Aj4BHwCBQrAma3UL+isRDm7SCGGd7S8ZaXBSSLNBaELJyDi1FOVrBw5nj7HXfcKffcMzIl8BlnnGG\u002FPcEC3kWy6GXx78K44UU3p174ToPb8MADqSqOJdVKv40I\u002FPA9BxbeXCsJRFfxsvAORiIHhgfaz3cEwkf7MV6Q7vIgI29i3ZUjTrOMHz\u002FBJVuXI+EunQg25xyZD57owbjD5oZ0R86w4MK4vK3m5AsbdY66Q2zkqaNr166wpAijEHUFN7ZcUyEPTKSF5SAPhgV4HFE+Vx3Iw8aGkwlsfDkdwgaK+DDxHQlOkATjuYpFnwTjcvnZBLGZZXPPhpsTQBhkRpsN+euvv26vrFEG5WLQw++I6xAYcgiH5Ua\u002FiGfDFcYZHcAARrojcAGvTFhySgYDAVcMOB3EqQeXN+zmkpWNMqc+MC5iGMUQyqaROMYg5eWjZ\u002FCpqqjZ\u002FKlKmsFQIv7C\u002FQUO6Dpt\u002F\u002FbbiWk5GM\u002FMDfQPCbFYCU4VsvWa+vMZ8y4z8w0nTlyY74CEx4ZLAx8MsRjqwAYjKFdguHaCfqKHjte5bMYxEh5++OHWAIVhGcPmW2+9FYmRqtp4jM8YCMO6gWGCvnJGPvqL8ckmn9N\u002FTheYy8CButzY4joKuu1kixmsnB+XE2Ccdnr1tVcFYy7GUNWkPKRDGGcxDNJe5gGIOpiXSc9HnzAocF2RfgUXTr1xRYf8YVLVcJQN56uTljnHD23iypHDCZc2IVeOrLavsvGoVsqvWulv27atcJWIU1V8A42TKpSz3PLL2e+wBZ8VzOdBHVWtLIc8qulh4iDGC30Ftsw9\u002Ffr1s\u002F\u002FKFIbebPMueYO6QTn5zIvkc0SetLor6maMhMd+cK6uzhhzdXrXI+AR8Ah4BDwCHgGPwKKGQL0bZwCQt6sYHtgIE4bYdAwfPtx+dLVJk+SRd94w8haQu+1c9cBoM2XKL7Bb4loGJ2e4g8+HXYnkuy18r4NNBGFOBXA0Hj\u002FEyYMpU6bY7y4Qrg5hwHjAvB3nzTVGo0xlsCFBdjbdfFuGaxxstNnksWk799zz7EdUuTJ02WWX2Y\u002Fbug0\u002FZZKfD1YOGTLELrLBgPI49o4xgasCfCiYzQ\u002F8HJHnw6qcCMIgQxyE8QAjAcYvTiyBKxty0oKEXFwp49QKp2WQe9iwYcJb0SAffmTBveeeewT5eWPLyQvqySQHG0CO88PDZgCDBxsHNiLUxwaGjS1Gou132F5Ipw6u+uDn+ySE6W82Alx1IMzGhqP3YEo4zE9cJuIbDnwvgc03PLyxZgPFphjsiUOnwAHjE2Gww7iIziI3hoSg3GxC4eNtOSeBkJ0wesh3HTidQthRNizhASs2V3wkmY0l1+CIhxgfGLjwQ9lkJZ0+wsDDlSDkpjxwxDDA9Rh4kCebnsHjiG0i8sVixmf+d\u002FFhF12mTJGE\u002FbbGmDFv2o+bUtfUqX9X\u002FOtLCfvPgp966mn2RIhqdIHLLres\u002FPTTZLtRhoM2ZxvzQVmYQzAafvvtt\u002FZD13cagy+b4SCP84MRJ6a4YkVfE7+D0Ut0bYcddiBYhSibb4iMGTPGnk7CuMN1OU5XwayqSbkrXOIgTrlhgMFggrGAOPSG0zoYDRjDxDE3cmUFnWWMM36IB0fwpX7GLXrJPOuuHcETJvQTue4bdZ\u002F9Z46D6apJOcGW73Qxv9LP6D0nK5h\u002F4M9Hn5hPuJqnqvaDwBh6MfaQP19y7QvOfcG5L1wOxgXGIViE08CTfzkIA5drE1e+XJvC\u002FLUVHjhwoP2OFjoBbpTLdVX6gWutGOyZ42gX8xvphRDPU3SVeRSjGR9URw94TmLIc\u002FMuuDDueQ5mKj+feTGYN1PdjBPawhwDf3iuzmeM8cxC7+q6f5DPk0fAI+AR8Ah4BDwCHoGGRKBBjDMshHnDzEbYNZ7NCRsmFnMujs0Khgk2IGxCWeC5N46Oh3QWohCnC7jbz1tdjmnzVp7FPAYcx48xgTd3rkyMGS6tELddu\u002Fb2Y6icnmFDFJWXTRptZTPNBo3795wcgvfW224VNoW8EeZ4OyeG2CCzWSAdws93A9gY8a8tcRWAzRabfMpho0lbOfEBP2\u002FJOUbOdyXAC+LUEW81+WYJb63h5dsZXI8gT5i4Rsb1MjalfBiSqyXIHuZjUc0bfYwt4MxbWjZg9F8mObjWcMt5LxfBAAAQAElEQVSttwgbTvLw1pTNBBtPrnlhNGDjxCmAU04+xZ6Kol6uYHDliw0Xxg7CLPjpe04hsQlls4rxJ4qfuEzEdQva4XQRvWBTzIbG5WHDzHUMTk1Q33BjROQ7DvQbcrPxiZKbqwX0P7rNG2T6H\u002FlLSkpc0dbNhqVlMD+ckOAEB202wdT\u002FGG3oH2QhMpuspLPJZRw5YxQ6RttxOVUCD1efsukZPGFSVSmJxaSkJExs8kVOP\u002F002WabrQXD2RVXXC7PP\u002F+sLLtsF2nTprUxYrwmo0bdK2za11lnbenefVW57LJLU2WVlqaXufuAAcLpOL7BwmmzXGNeAn\u002FoJ9d9+EA3OsjpEk4bBViCXvvhaXCHn4Qtt9xK0Be3uSbOEZtH9JK+4hSKI8YF10rYKDvesBsz2GFU5cQDBlJwohyMufRvkJ949Ih2uHjmBr4Lcscdd9jvAPHdli233NKe1nA8YZe5YOONN7bfgGH8htMJgy1thQ8dpn2jRo2y34ciPR99OvTQQ+z1T4yuEFhy+pD8+VKhOslHppnnnY4E68nVpiBvbfp5nmHIRh8wsrmy6UsMKfQ9uogxAmOjS8\u002FXxQjGs4F5n37B4MPcwvxKHRiH0Hn0BuMUc12msvOZF4N5M9Wda66mDAw72cYYzyBOHbkXLuTx5BHwCHgEPAIeAY+AR2BRRKBBjDNsONjIsGh0oLJRYFHKRxJdHBsWNt284eTePFdNMEqQzjUQNgz4+UAup0FYiBLmLT1vBbmuwGKVj7KyoSCNf1aaUx68wYMwfmBooe6SwKaZawYsGMnDRh3DSdjPZpIFI2+XSQsT7eQqyo+TfpT3339fWJw7Ht6YspHiLSZycKKHD6KSHpSH0yy0GyOGqtrvcfBWftLkSfZbAmxC2GBiTGFDRjsozxELfsqED6MDvBgWONaP8Yi0IGFsYANGfgw7GGt4Qx\u002FkcX4W91wB4ooP7XTlZZODD1tizMKYQP+40y6UydtaZKQsNt+UQ7yq2m+uYKTC+EAcmweud3zz7Tf2nzkOGptU0\u002Fkz9R\u002FlYIACM4x5hCE2deHNEW3jeD71cQUoyJ9JbspCf2kTb605pRA8GUW6SPI3E5bJVBE+lIy+udMtLp4NOHhRh4vLJis6js66q1fk4dtJXCfD7wh5MulZUD8df3C8uLigm20ssJnkNBLGWdpx2WWXGcNMic0e7DsbYX4w0mEg4bsbbGZNlGQb88EyVNX+C2pTp0613366\u002FPLL7b\u002FU5XSNsoKEMZj5wm2m0Vv0BcNikA8\u002F2CI\u002FRkjCjjBI0H+MraAsLt255EfvOIXFvMCchqFVVR2LddnwIkPYUIehl1MZXGvBaAUmqsm8GJE5kWELCPxwxYaTV+70HUlh3tNPP91+9wbDL6fKgvM2MufSp3bGkM08TJsg5lyHJ\u002FU5Cs7pxFE27WxT8U8gZtNJ+IMU1pEw7tnaFCwnKFPQD09QPtqIrMSRBoXHBIYZXiAEn3HwYXjCeAc2zLn8S03EkRbuC+IwnG6zzTZ404hnADLyrKRPMMY7Boyx9B\u002Flv\u002Fnmm4Kx2aWRxz1LXVw+82JQtmx1Z5urqS\u002FXGOvUqZPwwoA+hd+TR8Aj4BHwCHgEPAIegUUVgQYxzgCmanLTgD8XYaThzXAuvmA6efjQYjCuofwYYjLVzWI+aqOSid\u002FFZyvT8aTcgIcrWYGg9bL5dBsgG2F+2KxBxpvzfwxIOZkCDBjbkIMNWyA65XVGtlREFk91cchSZNakbPVlkltVhfZmLbgiMROWGMw45YW+VLDmdLLJmjNzBUNtlFFRlHWylUfbVfOfF2yBgZ9Cxjw4hq+XBYpqcG915gQnNDg6f226NS2XNkE1lSmbDhVadk3bVEh9GBQxJmJEi8qHPqKXUWmFxPGsZCxE5anr9maruyb9Vhu4ROHh4zwCHgGPgEfAI+AR8AgUEwK1ZpwppkZ5WfJDgLe4fHsAo0LwJEh+uavPxTcrOAkUfltb\u002FRIX7Zx8W4hrCRztX7Rb6lvnEVh0EeCKLadEFt0W+pZ5BDwCHgGPgEfAI7A4IeDbWvsIeONM7WMqbdq0FT7qWexv+3jLyZUpribVt6z8Sz0cna8D+Be5IjkBxkeT+Q5JY2tcYxkLjQ1XL2\u002FjQ4DTb1yBbHySe4k9Ah4Bj4BHwCPQYAj4ij0CixUC3jhTB93NkXL3bZw6KL7WikRO952bWivUF1TrCHC9jI\u002FL1nrB9VAgOtYYxkI9QOGrWMwR4MPs9W0EX8wh9833CHgEPAJ5IuDZPAIeAY9AcSDgjTPF0Q9eCo+AR8Aj4BHwCHgEPAIegUUVAd8uj4BHwCPgEfAI5EDAG2dyAOSTPQIeAY+AR8Aj4BHwCDQGBLyMHgGPgEfAI+AR8Ag0XgS8cabx9p2X3CPgEfAIeAQ8AvWNgK\u002FPI+AR8Ah4BDwCHgGPgEegDhDwxpk6ANUX6RHwCHgEPAI1QcDn9Qh4BDwCHgGPgEfAI+AR8AgsXggs9saZOXPmLF49Xout9djVIpi+qPpHwNe42COwcOFCKS8vX+xxqC4ACxYskLvvvks+++yz6hZR5\u002Fk+\u002FfRT+eSTT+q8Hl+BR6C6CHzzzTdy9dVXVze7z+cR8Ah4BDwCixACDWKcGT9+vNx\u002F\u002F\u002F3ywQcfpC2Mr7zySrn11lsLhpd\u002FCnrIkCEF5\u002Fvtt9+kTZs28tNPPxWc12Vgcf\u002Fxxx+7YBV3zz33lGzpVTLUU8TPP\u002F8stL+61U2ePNli98cff1S3iMUiX6ZG5tKbTPnC8YylwYMHy5FHHplKomzG0m677SaHH364HWepxAI8M2bMkNVWWy1tjLrsEyZMkH\u002F\u002F\u002FdcFF3u30HH+33\u002F\u002FCZva3XffXfbff3\u002F53\u002F\u002F+lxPDbP2RM3OIoabjP1Rc0QWz6Sdjwz1njj\u002F+eDnzzDOrLX+h\u002FV7tijJkbMh+\u002FPHHH2WLLbawkq211lrWzfbD8+bJJ58U6LXXXpPZc2ZnYy84LVNfPP\u002F88\u002FLss88WXJ7LwLNuww03dMGcLi8tzj33XHn99ddTvA09J1N\u002FXa1DCll\u002FzZ8\u002FX3heQeDqAHr88cftPLjffvvJww8\u002F7KKti+yM2Zo+z2xhET+UX1fYRFRXJeriiy8W9KV\u002F\u002F\u002F5V0nyER8Aj4BHwCCx+CMRmzZols2fPFlw2DM6tKyiuvfZaOeqoo+SXX36Ru+66S3r27CnUS33\u002F\u002FPOPsAHBXwjNnTu3WoaGTp06yVtvvSXLLrtsIdWl8c6cOVPWW289SSQSafEuMGXKFEE+F64Dt1pF3nTTTdZAVq3MJtNyyy1nsVt66aVNyP9fKAK59Cbf8pZaaim7QbrvvvtSWU4\u002F\u002FXRrEDzxxBNlk002ETYt3333XSo9X08iEZeJEydGsg8cOFC+\u002FPLLyLTFMbLQcX7eeecZo9mHcuGFF8rBBx8sBx54oHzxxRdZocvWH1kzRiTWdPxHFFlUUdn0M\u002FicOeOMM+SEE06otuyF9nu1K8qQsSH7sXnz5vL000+bzfYQKSkpySBhZTSna5ibmIt47u66y65y+eWXVzLU0FdXfcHpoO+\u002F\u002Fz5v6c4++2wZOXKkcGLHZaLdGAAaak6ureeNa0\u002FQZX2D4S0Yl8mPnmCAeemll2T69OmW7amnnpJLLrlE9t13XzsPcoLkkUcesWn81BZ2lBVFdYlNVH3hOIxOtLdbt27hJB\u002F2CHgEPAIeAYMAdgJnn8AN2i3++2+WtWEQ\u002F9+s\u002F+yL4\u002F\u002F+\u002Fc\u002FaFv4zL0IbI8XatWsn7SLIYBH4v\u002Fa8PIRvvPFGOe200+SWW26xRzn\u002F\u002FvvvKhWMGTNG1llnHeG4J4l33323MYJsIMsvv4KccsqpxrDwgFlUDzVv9eOWFi5MuuXlcXn77Xdkxx13ko4dl5R99tnXGBHelt69+1g+0h3NmTPXvK05wBin5ti0X375VQ4eOEg6d15G+vbdyLzZHmnjqf\u002FXX38V3nKzGeZN97hx44iWbbbZxrqrrLKKHHPMMdaf6Scej8uIESNk3XXXlZVWWkmGDh1qFcrxv\u002Fvuu7LLLruY+jsbufYXwhtssIFLtgaoQYOQr7Nst912MnbsWLv5ZrGLUWvVVVcV3hJSPotf8Au+nQTLfv36yUMPPSQ333yzlYU8nL4YPXq0DBx4sN0sdunSxWC9njz51JPCwuWggw6SJZdcUrbeemv5+uuvrTycmmBT6a4E\u002FP7778LpJYw2O+20kzz44IOW7\u002FPPPxfqCNK3334rrr6LLrpIyLPjjjtWebt5zz33mH7oKyxaWKAh90knnWTLre4PffTCCy+kshPmrZWLuO222+RaY0BE34Iy9+nTx7Lsscce9s0eWPC2j0jauPfeewuGKtrx8ssvE22punqTS1ds4eaHftl8882NL\u002Fk\u002F\u002FYLstKOf6Wv6iNMBo0aNSjIEfukD3mDyVnmzzTaTFVZYQY477jg7oQXYrJe3i+g945Y+YKNFm9dee22bHv7JhAnxQVzx15Y+0Ebagb6ccsopwqkC5AIP6nHk+pJNFxuplVdeWYi7++67BD0Lv7mlDAjZaXNUP5Pu6KqrrhLGAA8EFxd2DznkELnhhhtkzTXXlO233166d+8uf\u002F31V5gtYzjYH+Gx704CckIBPe3cubOdT5yhjfZlGv9R45GNA\u002FNOUJgHHnigyokTxuvw4cNTbPfee69sueWWqTBXS9iY3W3mctcXuGAPE2\u002FH2Zgxj6BnxGFIwZi\u002F4oorCnPhddddR7QlNoXoIvPVVlttZU9kkEBcLv2ED6Jt6D9+KJMOcTINWR2xyYYfYsyR7uRw8wtl54MbZdCfzEOrr766nXsvvfRSmTdvnmAUKGQep6xMeppv\u002F1BGrrHBPMg8h0u7zznnHOEZQN5sxHPv1FNPFfQEww59zsbezUWEmbdog8PauZy2yYQF82Ww3mxjEBz69s38XOG5y3OYcc6ch3yubObV\u002F\u002Fu\u002F\u002F3PBKi66xDg74ogjRFVtOvqBzpOXtjXEnBy1Tsk2tqzggZ98ecGKl1WPPfZYIHelF+PMtttuKy1atEhFMg8y7nfddVc7b\u002FL8vf766216IdiR4b333pMBAwbIMsssI4w9+pL4k08+2a438Ts6wRhlmSMLwYb1Tu\u002FevVO6TrhXr15paxfmr3feecdWk03X0HnWXBinGEM8B9Afm9H\u002FeAQ8Ah6BokCgOIRo166dtIug9u3bC9SufTub3r5de+nQoUOKSGuMVO\u002FXmtZff337kORhT5fzYOzatSveFP3444\u002FCJghDBtcq2ASfffY5ZtN8jWAUYSPD4jhqM\u002FPddxNl5513sZuRbyd+a697HHb4EWaR+0OqfOdJJBJCXSzsWAizIFvFbNRY2HOqhwWCW2SwcGYjCj+GER72lMPDHZe3YldceQXejMQClsUCeXh4syCnncjBgo7FCYvBr776ysrNlZQffkjKzUaEdDZayIdsHIelXhbSiURcMNJg8OJt5IYbbiitWrWSl1+qNBSwWQBvFtQsINjEkB88Kf++++6XWCxm3\u002Fixad1\u002Fv\u002F2NcWsfe\u002FICAw6nMNh0QxYGTAAAEABJREFUJgxuiYr6aCx5wY4TSB999JF9C0Z+Fkocd6fPIBbkZWVl1hhDHuojPzIce+yx9q3Z1KlTiRL6HMxZtLGp6959NUHeqD6n\u002FdOn\u002F2PexFUlW1jgh4XUK6+8YmM4Yv3iiy8KG00bYX5YHLFZ5CQDMkMsJslnku2JL047DB48WNgQTpo0yS4o99lnH3vKhM092I4ZMwZ2e1y5OnqTTVdswRl+MAYxMbVu3TrFwYYI\u002FUpFVHjoA4x5bNbvu+8+Y9R8WxiXbB4qWFLOWWedJVxhGzZ8mKB39CsbDgyEKaYKTzZMyAem0HCzka8tfUBfrrjiChk2bJg9NcR1RQxviJSpLzHgoFtsMp977jkzt3wmI0eOjDROZWsTdThCf9BZNnCMPxcfdjHKMP7ZoDKXtWzZ0hpaE2ZshXU5ysgT7I9ExVh0Y585gn6lfWzymU\u002FQVeYtNtAYmdFRxhNjLzj+kZO44HgkLzqCbpEO3X777dZAjN8RcztzjAuz6eA0ENgR98Ybb0jPnj3tOB83bpzBe5wExxa6h06ADUZCxnX\u002F\u002Fv0Fg\u002FiHH34oGHson36mPGSibePHfylsxjGQgF0u\u002FSSvI+rEAE04mw6xYRxnZOYqLn3FBo08EFgx\u002F3GVCszRN+b5fHGjDPJh+ObZ8MQTTwj18BKDsYse5TuPgzVzdNR8lG\u002F\u002FOHmyjQ1OvqLnPKNp6+TJkwWdJ2++xMY7YfS9bdu29nQpBn2ed9dcc41EzRMbb7xxxmcazy1Xb3gMunGG0Yw+zvZcYZ7kOctzmJcZ6BTkymbT32XZLi6Y5mIUxfCEESYoD+Omoedk9AphGdusU3KNLXgd5cvLda59993XvrDitKbLn8tl3GB8dXxdu3ZNncosBDv6bq+99hLWN8wLGGlYXzEnMPcxnlwdnNrhuY\u002FxuBBsMC6tscYa9sUYZXE6ipcAzLeEWUeif7wgy6VrPH\u002FvM2su8lEOL1GYO9waiHhPHoHFAgHfSI+ARyANgXo3ztxx5x3CcSQewCwg33zzzTSBeGiyIL\u002F00hF200siGyYWbBgcWMixMWYBSlqYnn76GTnggP2FN7TtzKKPN+mnn3aqRF86qszNwnvmzH+FY+4dO3a0pz3OP\u002F984ds4Yv5408Mbah7ObF5584xRh4WzSbbfX2nRvAXeSGKBiEGFbx3Q9k6dOglvgTFm8Hb0mWeesTJbuY11ELlZ6LnCkA\u002FcOHnEZgWjFeWxGHA8uFyXwADDpvewww6T+8ymm3hkBUce\u002FqQ1bdpUIDbxtAke2kKdlE8fbLHFFnYxzLFb4khjUc4iFH5HyMbiHLx429ijRw\u002FB6NGsWTNr7AE7DCEYLthAchyevMH6OHECsYAmDVlZ\u002FPOGs53BY\u002FDgIUI6aWHCENKrV28JE6efwrycJEA24sGet1UYlTi9AZZsSHhDD0bIPX78eGsoAnfyQIceeqjRsQOslZbNNQtRFoQYBDjFwgZzVMVJFcooVG9y6QoyZCI28oyRYDqbyZkzZwajUn7ib7v9Nll++eWt0YxNN33AG1DHxNs\u002FDBgYKtFx+g+doVz0x\u002FE5NxsmbFrApLb1AX1hk8xiGys5xkE2VRxzjOpL6mcs3nHHHfYUG+MRfaNNrh1BN1ubHB\u002FjgDfmLNSDmw2XHnbBng0tmHM6rUmTJsIGJ6zHGFGCecP94dKCY\u002F\u002FOO+8UTiFgaGT8cFJno402EgyT4MHYh+g\u002F+pIyMo1H5kM2XfQ\u002FfGyg2TQxRxF2xKkPxhDXSzixx2aJPhk9erRlwTiDMYb60YGosUX\u002FYfjmNB1G6GnTptlTFksssYT9\u002FhFY8aadAimD\u002Fp0\u002Ff4Fg9MGAU1bWRHLpJ3mjKJsOMZdRHwYidOWAAw5IFcE8y\u002FOIcbfDDjvYE0UYkfLFbf78+faFBfNn9+7d7ThENzklQiWUn+88nk1P8+0f5KH+XGMDAx\u002FzM3MHzwY2uzxnkDkTYYDiGz+chuL5gqEEXOFvYvSf5zwb20zzRCYsyA+FxyBzGZtyjGnM\u002FfQx4xy527VrZ69kBZ8rUc9hnluUDe28884yoP8AvGnEnD1o0CDzAulae\u002FI1mFgMczJjG5l4RjGH5xpb8DrKhxcjG8aFlVZaSTh95\u002FLm42KMcDoAP37mRnSpEOzou0033dQafxmLrFs4bTtz5r\u002F2RcpM8wzEOEUdGOMx3MBXKDaMdeYyysHlZQ3zKhiwfujXr589GZRL18hP3Ywd1lfoIYTOkuapdhHwpXkEPAIegcaCQKy+Be20dCfhjTubfAwAbGx58+bk4K0ob04Hm824i2MTzZs0F8ZlAYcbps+\u002F+FJ69OyZFr32OmunhaMCvGmZPHmSPQ7L4hsaOHCgfbsLPxsfNtlsuo4++mh7x54FJGn5EBsaFh281Xb8bIrYPLFJ4fsdPXv2dEnWdYtzAsjXp0\u002Fv1FFp4ri+wUYEv6NgGbwhf\u002FXVV4W35ZxwAEOurjjesMuClQWyiwdj3ra6MBtXyuAEhYvDRTbeEtMewhDGo6AsGCx4u8ziiXSI+tgg4oeojw0d\u002FkL6nEU3+IYJuSgrSLSfBREGJj7Cyhs1FtwYeFhYEWbzSB7eGLKJ4K05m0PiIBb6uBALV07G4HeE\u002FrJRJFwdvaEd2XSFcjMRGw42tMF09LZjxw7BqJQfzFmsuwj0iX5jE+XiMHKwOcTo4eKyubkwIW9t6wP6gvGWsiF0kYUuOks43JecgGOjwnFy0iHyMB7xhymfNg0dOlTYYINfOH9UmAU545NrncOGDRNO09Hv9H+QeBMfzJ+pP4L1cmqNzXgwH+lcFwnGBf3ZxiNzIfM2\u002FI8++qg92Rc1\u002F2GkpB3vvfuePVmDoZg28pYYncJwSxnh\u002FiAOwjCKCzEn9uq1Lt4UMa9gGGIO4s04xh50mHoxcrv+TmUowJNLhyZPnmwNRRjUVJNXVigeXHEdMR+gL4TzwQ1dZB5k3iAPxHVF5jX8hczj1Ev95HNEuW4+Aqdc\u002FYM8+YyN4DxIHZzaYTPt6o1ymZ94pvDcd6cFHF9Y\u002F4gPzxO5sAiPQfSD6ysY4Hm20cc8wyjbEfrj\u002FOhcuD+Dz2HHF3Y5rUU5GPvDabS5oefksEy0M9vYCvLnw8uzlO\u002FI8A2kqHkhWF7Yz1qLU1QuHj\u002FPW8opBDvkDBuMOW2F8ZC5nZPIGGuoh+cZYxN\u002FmCgnGzasdXhZQT5e9DAPYVSdMGGCncMx3pCWS9fgCes8OuTWQKR78gh4BDwCHoHFD4F6Nc7wZoF747ztZIPMKRFOwQT\u002FVQNOJWCs4aHnuoPFFAtvF8blpANumFZbbVUJp4XzujzB0zS88aEeFv6cGoB4A8yGHX4Wy2xO2GCwEOXtCPeNScuHeBPMqSCO2Ab5OfbP92q4V59NbuQbP35CMKv9Bg1v2oORLGhcmLdCHM\u002FmmDyLErB1aVGuauWGg3RVTTMGuTjcIGEkYjNI\u002F7p43oZhgCNMGm+Sw2\u002FUVJXkFKlWhumLcL+F8UllLNDDYurtt98WFpOcdHEbSOLY0LvieEPPMXbesLk43CDG9BsbaeIdcb3MbZCqoze5dMXVE+V2XqazgD0bfpeOkWrllVdxwTQXw2BQj\u002FFzzBx9c4y86eb0RljXXHrYzYVJXegDYzJseOBaAkYB5Av35XLLLyeMR7Ai3RHj0fmDbq42wcupO05YsUklnIk4mYARh1Mm8HAqg1OEGFAJ56JM\u002FRHUS\u002FQPY0KwLPBgExGMC\u002FpVK8cf8aqVYTY9bJrYUI8aNcqe8oMnTGxOeZvMZg1DJ9+fYD6nzxlbTsZwf7hyXDphdPDbbyfiTRHYckWEcVVaWipc\u002FyOOjRcbfubnFHOBnlw6xMkArpMhV7Do8GaK8e8MY\u002Fnghi5yKhKjiCuXsebKLWQez6Wn+fQP8uQzNlQr9cPJnctlI878ywYXvQ\u002FyB\u002FueeHQm\u002FNzIhUV4DKIjlOUo13MF\u002FL799lvHbt3wc8hGBn6YMy+44ALBiE99ECeCOBHBSdXanZOTFWeaA5KpuX\u002FR4W+zjK1gCfnwcuWZOQcjVTBvPn7G3bcBzJmniCNvIdixjnLrNfJCrOG4uoif026cOmRccT0aIyHxYcrVXuYejH2cwqHvOS2MQYYTgqxlWU9QZi5dg0c1fQyppofh8eQR8Ah4BDwCixcC9WqcUVX7DQ4WMRwD5qHJIj64YeBkCneAuTrEop7uYHPMohiDCWFOOdxXcVeXcJB23HEHue2222Xsu+\u002Fa6ClTfpZLRowQpaWh554Gwr169ZJp0\u002F6xH3vlOC0GJE5UuCOmPHy5RsTikMUlm18W1FwL4O0O945thRl+OJHABuzcc88TNme0\u002F7LLLrMfkaX9HIfnKoJrM+Wx0XPFIR94cdycBQHynXbaacJC0PFEubwdIg84s1lyPCwu2NQEDSourVAX2cjDwod2cVKDutgs01ZOn7AZy\u002FfkBWVF9TnH5kmrKSEbG0zXd7wZ5Tg8BkGO2lM+BhcWmvS5akBRSAwQ\u002FYbRjvxEs8HimDN9Tbg6epNLVyg3E3EKhrfLnNjBOMZY4U0\u002FR7yj8nCCgQ0u\u002FQSxqeDNMW8bHT\u002FpnDDhGgO6RzzjlNNH+MOUDRPqqAt9oM2MH3QaedAV5OUUVFRfghPfJ2ADxRUc2sW85PJTRpCytcnxsfHF6AIvJzuI58PcYQMQb\u002FAxAjMmMB4xr3Ekn80FeXJRVH+E8zB+OI3j6ub0Ctet3Mah0PHPxvnII48UTiEwXthkh+skzNUpjJwY4XlrDf4YKPgOFrjAE9UfxIeJeQX5uVrKPIVxiDkPgz7ycG1r3333tQZkNvtdu3YVcKWcbPpJehRl06H\u002FZ+88AOSqjT4+s2c6GNM7mN7B9BaITbUh9N5t4CNAgBAghBB6CQmdBBIgBEzHdAi9d0INvdvYCQkYCBgwNfju0097s6d997bd7d2+vdPezaqNpNH\u002F6elJ80ZarIVY6HEWTjIv22RQaBKPIpRzWLbaaiuCgpyVcKMvUjfbXFGKcE\u002FSTsYVX4j7qnYcB2PylRqPqrk+yFPLveHEK\u002FrnOcW4UxRZY6DcOFEKC6pIuweJN+K+SM4lGCssHfwYR0o9h1EicI2NHxerDK4ZhNwQ14\u002FnO88Z8OT6NnJMtmcd8wpkrnRvwWNUDS+Ktquvvko4Z4rnDXnTsCI+STvssL3\u002FIQIsVsCWlzjc1\u002FDVgh3PdbYrodQjL2VhiYeikzDjA8piXlKx\u002FZQ4qCvYcC4Rz0oUzpSBlRsvwbAc41lJXKW+Bk8pYg7KeM1zqRRPjI8IRAQiAhGBvokAKotebdmVV14pvFll8YeJOw85lB2hECwO2a9LGg9Y9pkzWWSSwKQbZcMJJxyfz+LWzZpTaWlRyTl3yIpDZPToS2Wfffb2P5GN5cgpJ50kU7W0SM4tst2\u002F2KcQdmVgDn\u002FfffcK++wXXngRWXPNtYTzD3bddRfPzkKASRz1IwcTaR7qLD5OOOEEGTp0qHCug2cu8XXhRRf6MyV4M8P2GsxeUQgwgafNTAqZOPBwx6qIt3FWFASYt7QAABAASURBVJZGKIqQga1RTDrAhLc2xpPmrrnmmoLChMkOi0LjYbHOG162VpSyFjDeSi44YIXCNcOKBiyoj4kub5cwteccCbCDsNaoVKZdc0znKZNrzsK3Ur5q0rl+LF5sYgX+TK5wZ5ttNl+ETbRQ1iCzvQn3icEXfZjFEIoALF5Q6DFpYwsXbF3tN+X6CuWWo3POOdv\u002FyhbtPOSQQwQFEwvqtDxcK+QmnX7FBNnOFjF+cOGMJRQOHF7LQpkFJ4fN0o+Nz9xymPRUf2CrIfcrigDefnP2BvcTC6dS15I+hfXKAvMvIFxfFv+MF9aO0C3XppCPfsB4BlEeeD36WPG5WvCjYEERxNtV7uUttthCGO9Iq0Sdr0fnHIxFbGFhMcL1ZYzioEq7Xl25\u002FxmT2BJDGzvXmI9hew5jGcoftmgRy4IZ5bBtaSx1PeANiTGZ7QOMKzwveJu+2GKLiSmtGePBgjSIN+G8waeMcv2T9DQq14dQPDNeLrnkksJ4QPlWBvJgVYMMKGNPPvkkfyiqpVeDG30VhT9txAKBxRlKBCuj2nG8Uj+t5vpQZy33BvwhYQGWpsQKeSr5y40TpbCwMumf3H8Q96DF41Z6rtB3uRb2HOY5xr1DXogfCuDcI\u002Fwh0Q9DUlU3H8l5xaG4T6PH5OQ8pdK95UQu\u002FFfLO2jQLP5Xi3ipgcVTKawKBbd79txzpP8lSMYk7h+UuuDfnizVYsdcgW1VXGPmDBwIz7XC+tXKom88\u002FfTTwtzJ4rqCDdvlmPMwb6AcxgUsFRnrCEPIQT3IhTzcU9XOYT766CP\u002FoxYo7ikrUkQgIhARiAj0HwRyvd1UFBO8VWVhwsOMt0lMapCDhzpvnPDzkMb0lEUTYRYzvBV98603\u002Fa\u002FrcNAkb6VUVTYdMUJ4UKo6LYtj3nKLLeSN19+QsePe9XuAN91sM+Fhp6pusuSarI4p5X\u002FRxRYVFhFvv\u002F2WvPrqK95kXiTPjBy8kWHxygMTM3pp\u002FzAR5W0wk7r2qIJDHiYbRPAWCOUPbcfCgrex7K0mjTckPNhRXLzz7jv+l3N4G8Uih3SICQBvJMdPGO\u002Fke1WYzPAmDNmYGDGhZzEKrxGKGSaomFdbHC7lghkYsxigbhRFpBnxBotfEbEwLmcXsAhK1odsDz\u002F8sP\u002Fpc7Y+WD72VCMX7TViAZJWH1YMJ554ItV44przthoFHUopu+Y+sRtfYMQ1ZEFlxTCpo19aGPlZuJvMyEBaeD0JQ0zUMKd+y\u002FUbrh+HuxIPcW3IU2u\u002FKddXKDckFty8sbM4rg1KUJQpXAsWGPm09G8WpbQPrLHgQGEHJ+Vw7cALax5MtlH0qKpXXFI29zC8SSqFSU\u002F2B5RiyIPFFr\u002Fkg0UacpW6lig8scrw48qbb3qrPu5hFBvkS1KpNsHHNbb7nMU6C1SUliwE0g4Q5ZrxhhkTfiyQjj\u002F+eL+Yo6xSVOp6YJFm1ynMS7sZl+iXWLOwSLD0au7\u002F5P3IgZq8fUZhaeWkufQ9fqnE0uh\u002F3EvgTRxyEU7eW+H4Dx+EIuS+++7zW1W5tlgj0B9JAw\u002FGBcZTCAWiKaBR1JXqn2E9oZ8yS\u002FUh3shjEWgyc7A5\u002FFx32sfYwbUE7\u002FC8NHiqwQ1s6Iu0gzGEQ2yJIz9U7TgOb7l+Snql6wMPdSNPqXuDdlt\u002Fh59rQh\u002FkrBqe3WBPfEhpY76lJ9NKjRPwl8IilCm8B3mOhItiwox1jHn0n+RzBSUp14DnMMpIFO48J6kbqyh+GQx\u002FOaJ+toIaD30V3Bs5JifnKeXuLZPb3HK84bVjfODZitVIOazYKoYikfKZ\u002FzH+Ecf9w7yD\u002FkQaVAt2WKzxsonrx\u002FPKXsBQDoRlGlbZjJmEjWrFhl9sor+HYyrK21ChStnl+lqIG7yQjblYJn766af+BSPxkSICEYGIQESg\u002FyDgNBWNaSyTaNW84qNaCVRVppl6mg52lx3rl46IwOfSWODylr+ttU1a2\u002FInzLgiCkwsaHmTOO0007iFkUpLLufcnP+1Dynx4S0Sk4kSyVVFM\u002FGg\u002FSHzx598LCwmecAjN9sdWChiqhvy4ScdtxpCAYPyBaVYNfzd5Zluuum6W0RRfrDmGhVFZjRQ7rp0td+k9ZWeaL6qlu33Xa2zHCZdKbNSf1BVQalZS9n0L8qtNk8tbeL6lSu3Unq5vNWm1SJvuTKxEGNLWm\u002FInJQD5aCqG9STCS7MWAo5b13+VWvvQ1SMjLhJqgU33uKn4duVcbwe173We8PantYGS+uu2xUsknVyv9O2ZHwYTsNPVUVVQ7Ye86tqj4zJSYHpt6rVtakWXlXtNazS2pSMI4zSk22R+KuhWtpbqrxq+lpa3p68h9Lqi3ERgYhARCAikA0EctkQozYpPLeKV6bgRwGDW0Rt+ZCqiuT\u002FhY\u002Fxsqcc82i2HTCxV3VMjgFHc87v\u002Fl2w1\u002F75FSu2wGCKzSG1mMjzhvDY447tlgyY0oYmwt0qLGaOCEQE+iUCnHGFsrjUtq9+CUoVja4XbnEc7wA7YtGBRfRVjwBzPuZUzPuqzxU5IwIRgYhARCArCPQXOZpWOZNDi+KuEsoWs4pxwcJ\u002Fm7i\u002FdmuZllzeIoZEr7NxX5zHwbkjmB+Tf8qUVsFMFR70MopGh0AvEocGYpJ7+eWXC1ur2Led9vauFpF4a4uZdi15Im\u002F\u002FQIDzZtga2D9aG1vZHQSwMuBXTsLzG7pTXn\u002FJWy\u002Fc4jje0WP6MhZxTO64zvX2rThkRb\u002FNXVXrXXQsLyIQEeg7CMSWRAQajkBTKmdUVVTVg4dyRkW933+1e9XFqaqPQvkCHwFVF+f+mTRzJgRx0q7EaXd8lMuedxvwzXkU7LOuR9X87GM0j60Hkn2vDLb\u002F2JlHfa91sUX1RIBfhZt11lnrWWS\u002FKKteuMVxvKO79GUs4pjccZ3r7eNFV2HOV+\u002FCY3kRgZoQiMwRgYhARKA0As2nnHGKFfQr1iT1VjEusj0ip65JBCEX19raJnbmDAoaoiGXVPhvK\u002FiiJyIQEegKAihAp7S2ChZoPU6uHurripwxT0QgIhARiAhEBPo8ArGBEYGIQEQgItCUCDhNRpPIndSotIudjA4VN7CEYdUkNxyRIgIRge4ggFIGBaj0lpbT1UN91NsduWPeiEBEICIQEeg6AjFnRCAiEBGICEQEIgL1RaBplDNq+4zcwgxrmPDtPGGDhXi\u002FSGzfo6Sq0tKSk5ZcvqlYz7giJH4iAhGB7iPgFSSNuqFcvb7+7jejx0vw444bk0q5PS5ADRWUktHiaygqskYEuotAzB8RiAhEBCICEYGIQESg3yCQ11g0QXOdjqWklG1OG8M2B8iY3DrIH\u002FBrCwpzPY9b1MFHnA8TaCfCxAsFtMdFJyIQEeiMAPeKu\u002FU6J\u002FRmjLuXvRy9WWcX6lJ16uUy1IUieyyLavPIWh8QYikRgYhARCAiEBGICEQEIgIRgcYj0ETKGRUznpHkxy3Q2OYAhUnoV7CqYfHmqRXGDg7SfB4XbbGEfXwQZ2nR7TsIoIBrbW2VKVOmFIg4KIyDh7ieajllQ9QT1oufONKgnqq\u002FO+VmRa6syFEWy5jYbQS4zlhKJalUwfBzD4XphJP54Qt5kn6eHdyPUDle0ig\u002FzG9xlfKGeXrKj2zIgYtcyXqIJx3CH6bDn8QtyRPy4\u002Fd53PgKH37ikkSa1ZfGUyk9WV5PhJELi1yTM1kH6aGcyXTC1fDAlyTKJW8YT5h4k4dwqfRkWsjXSH85+U0ueMyfZReMK90bBZ72+yHL7UE2sC\u002FVpkJbmD8ZBb92Sv4skW+Lw93ul1A2n2ZtMNe1hTaGfI32I4+X1bUDt5I8lZ5ZlJGGR1guPNQbxkV\u002FZwRK4QR2pFXCuXOJMaZeCLz\u002F\u002Fvty2ulnyu9OO71Av3fhjz76qFDF8y+8IGeefY786te\u002FkYsu\u002FqtMDNIKTA3wNI1yBmzs57Px10QoWqCaMkXmvowAgyaDZ9hG4qAwDp5kXJjeXT9lQ9STLIs40qBkWlq41+Oyck9lRY5evwD9q0J\u002FmZ3G3anpvZ4+7\u002FKdjgP3DfdQmEqYHCGF6Uk\u002FE6s2N2lXVVFVb41JuUk+wsRTPn4IP3H4c7mcz0t5hHuTkMPqRQ7qRi7i8UOkE1ZVgQc\u002FcdL+gR9rUnXhAjleF0z9hx+iLBjwUyZ+I8onjkP9iUvyVEonT08TMiAXTVVVB0GbV+ZbvaRBhGkr7SEPYSPiQh7ikzzEJYl8RpZGOFkWYeLhwSWMH3nwV1MX\u002FL1FyIOcpa47acaDv7fk6mo9YOw6hhTuC1eQKiHncf+0BR5iVDv3IceSuX9w9\u002FI6yQquk90FRVVFnSckkTYHgR+hXUp2\u002FsGetnAvqOax51qYhKqa2hZLz4KLvBCy0A7aQ7sIpxFp5Z5ZPt09RymL\u002FIRxjax8XMjio9sZAfAxClO5XhBx4AxPEmfSIvUsAq+9\u002FoY8\u002FuTfZcUVVvC0wvLLO3d5mXHGGX3Fd9x5txz2yyNlzjnmlC02\u002F4lMmvS5bLnN9jJx4kSf3sivplLOqLqB1FEjAWtk3dzgpeonDSqV3pX4lPIy+QCutW02aNaSryt5qim\u002FpaXFL4YYwEsRPNWUlTUezan4NrXknKviZ0EioqouTFwHqbp0yX9U1aU7SuST+IkIOARyTtHRQR39xiUV\u002FstNhDry5vufanoZNv5x\u002F1ke8xcqavek1cfbS1V1fTnn+zx5xX2sXOftlX9VFeqmDarq5RH3acWS1Ln2Tzqkqp5f3CeUVVV9Xngg1XTcxH3IR52q6vOoqldOSfun1Sm88MKTc2mUh181X2aldPL2BiEThHwQ\u002FrBei8NV1VTcaIuqFnCAN1mOpHzIl4wGV+IoQ1ULZRpvVvqclPiYnLQ\u002F7bqTDR7ah79ZSFX9tUBuSDXfj8V9aCtEPITfRWf+X1VLtol2hCTuY8o2583MP1hDqurboqpFc1jVfLy1RTV\u002F3VTzrmTgwz0fykd7oDTR4CWedMtjfuLDdFX1mIj7cM85x\u002F\u002FDQ14fiF9lEQhxCxkNQ3BUVf9c4DpI\u002FPQ6AnPNNYeMGL6Jp01HDJfhm2ws008\u002FvZfjpptvloMOPEB2320XWWftteSIww+VZZZeSh57\u002FAmf3sivXCMrT6+7fKzm1E10y\u002FP0xVRudgYCKGwf8SwMiIfwExfydMVPWVCYlzBUj\u002FLDcvu7H0zLUTPik3P3ac49lOgrbW4RyDs1VfVN8Y7z+jT3Bse77s0biT5fzk2gXIB8zpGWXM7d8y4DgUgRgQoI0J9gUe1en+GeVK1cRsn6XN9W7Zzf+JGxUaTq5HL\u002FleuviqmomLT2MUkNmeBJxtWSHvJm2U87ka9cW0lPEltKVGvH3q08U8dKkyNZT2+HkaMSFixiVLvQ9t5uTKzPI8A4iSfXBNdMtXy\u002Foi2V+idt7S1CHupSLS83PBD8qqV5uf9Ui9NpL\u002FHkhwirFvMQH6kYgVJjNNcATtWIITjURr3LPe+888rkyZOLKp12mmlk2ummK4prRCDXiEq7UyfdHQ29Kr7qGApaAAAQAElEQVTulNRceW3wxIVMegYCVRUmNFBPDqxWr7kSPxGBMgi4talTueTNnVG0QAV2l0g\u002FMnKMIu6WVlX\u002Fhh1e0lpR7DheVZco8RMREL+tBCU01NpugRHiQhxjYRgX+kknb55aw6ROflXtcn2q6vtyslD6dTKut8PIEC6meG6AixHYqKq4\u002F4Jo5CHeiHAhMfCUig9YCl4rCzctH\u002FFGaemFgnrYQ91ggyyq2qm2MJ1E1WIe0slrBE8pghclC9ckyWNxlIM8EPwWr5rdPhe2BfmNkD9Ma0Y\u002FbbD24BIu1Q6uWam0LMXTBtpiVEo2+Kz\u002FleLJSjzYqxbfmyYbafhV09NJawSp5u9puw4mZylZVEs\u002Fs7hWpfL1m\u002Fg6NNTj6Oalpfq9am3XrA4ixSJKIPDFF1\u002FIUUcfK2uvN0y22GY7uXbM9WKfPffYXe659345\u002Fcyz5fY775Jjjz9Rvvv+e9l4ww2MpWFu0ylnQErdVy6nAgkB6fsfBgMbCPCHLSYMEafaM4DYAwEZqAuivmYk1doxUq09TzNiUy+Z6R9A1pLL+ftUtRg\u002FVXUKxVyBuI+VLxGvp3FO4T9vdVMIRk8\u002FRUDb280YhPIFl34GtSd5RYqqcVpsZ9fy09s47LUzRz6GcY96jJ+6oHyqlK2PfPD5SbVTIuGqVpaNPD1JyEH5qp1loW0Q6UXUzkubwEJVveIplbcoY3Eg5A+x5YUL4ZCbcKE+N44QDtN7y4\u002FM1I1bqk62E1m6amdcyQ9ukKr6flOyLNdXaHepdIunPoiwar5Oy8c15s0urmo+Db4sEFggp8eigde1bli041tokwvTRrs2YT3EQfCG8Vn0IyfXCEI++hJuSLSTsGq2+hgyJclkLYU97S2VliyrUrhe6W797\u002FS0zIDEzZVaPCGntSWtHtJoB9cNF34ojTfGdQ0Bwzgtd1euWVo5Ma77CAwYMEDGjRsvW26xuTx0391y6M8Plj+c9ye57\u002F4HC4Uzrj36+OPy4EMPy0MPPyIrDVnRPZ9bC+mN8uTKVXzNNddIlunaa6+V68aMkTFjrhX811ybbXm7iuVVV13lrwNtHOPaa2HKI0z8lVdeKVdccYWEaaTXi66++mqH85g8zq5fEK5X2b1dDnhBtKEaghfqKTkrydBT9fZkuVdffY1c6frtVa7fUM8Yd49C+KGrXR+66qqrXX\u002FNE3HXXHO17+fXuLSmJdfma+pJPYlFPeWkrJ6U1ZXNPXjdddcVxiDCkI155o5xY2Sp\u002FkN+Sycv\u002Fquvzo+vpfLARxouZH26lvrG8KxyslNOI8lkBodQDp4fYEG8EbxXt9+\u002FPGeJp\u002F3kgxfX0vFXIngtv\u002FktDD7kJ95c0iDCyXTieouQgbYbhbiYDIYPPLQBHksjbHgRh584\u002FEniOlAflEwjfOWV+b5KPUbwXume\u002F6RDxFMHmOEnLitEu5EXQiZkxCUeN6S0uDA9K3679oU2tY8\u002FSfkJc524NsbbjTb06LOSfgOZfPiRH7I4XPo57cGfZULucrKShvxZuy7XujUNsocY4zd5kTmNrB24kD2z0nhj3DU13Uvcw2AKpWHX1WuWVlaMy1+bcnqKcmlDf7yePPrw\u002FbLG6qvJNNNMI4S333ZreeiRR3y2Qw79peyy0w7yt5tvlLNO\u002F7089vAD8uqrr8nd99zj0xv5VVY5s\u002FPOO0sz0C677CK77rqL7LbrrrLbbvWnRmOw0047+euwww47yI477ii0Fxe58O\u002Fq2r377ru7tu8m8Foa6fUgyqQcykUG\u002FBaHvxkJzMCuGoK3J9tYSYaerLtHy95pZ9lpx51cn3Xk+jDtLNTnwvQho53hbR9vivhc3C477+L69c7+Hijkd\u002FFZ9NPeelJPtrGeclJWT8paTdn0JfgYo6AwbH7Sk5Tsb5ZeKp6+Co+VSV1QGDY\u002FfJQD4Sfe\u002FIR7kxi\u002FqX+33XYrupeIQyYolIcwaWFcNX7yJfkoJ4wP\u002FUlewpXS4WkUIRvtKVV\u002FmI4fSvKmxRkPZdOfIOIsjH\u002FnnXdyc51di65fWlnEQTu7cZL85idcPe1cVE898tUiRy289ZCtp8vg\u002FuPea9Z2JeWmPcRBPY1dd8qn\u002FyNrOezh6el5XlfaALZQMm9aHDyl4u2ZRTpthdcoGbb46JYe\u002F8CM8RkCJwvjB2MIf0hpcWF69JfGu6tKEqzHppt22qLs88wzj7ROmSL\u002F+9\u002F\u002F5O2335Z11l67KH299daVJ558qiiuEYGyyplGCBTrLEbAzBFVVTBRhFS1YOqIeZ3xSA99qIOiqduIsMXjb0aiLZXkroanUhn9MT2XU1FVEfcP4UjyQ6QRaW3i+3XO5VN1Ce4\u002FX04+HpZI\u002FRcBxhsoRICxTzX\u002FGONBHJKq60COmTjV\u002FJiZzJ8MO\u002FbCv5VLHRaJnz5JmHJDUi2uj7LhhxcijNuIMYW6kQV5kSEk1bzcpFu8+VXzaZa\u002FVLrF46p25CEMkV81H08YDHwdBByZXzXPUyndZemVf0yeTTYqNL9qXk7aBZFmBI9qPp04VfVbwPBDSX7ijLg+IRGvqn47g7iPanFZLqpT2dRPPGR1gSfhRhNyhPKZX7UDr0bLWGv9YGztIK\u002F5VTvaRD9SVVFVWDJPyGvtQFjaiKvaIT\u002FpXE\u002Fis0rIiOzIqdoheygv6YRV09NJaxSp5mUyGZEDv2o+nnBI2v4spN0Wj9+eWeBAPHHm4rd44iKVRyAcn\u002FHDrapFY7S4D9fJOf4fv2r6NfMM8atHELjx5lvk6muulW+\u002F\u002Fc6XP3HiRLn8yqu9Bc1UU00lq6y8slxx1dXyzTff+vSPP\u002FlEbrjhJr+1yUc08Cs\u002Fq22gALHq8ggwcKqqMHiqqqjm\u002FeI+pDnHT854mDIAEIYXtx5kdVCmar5+1bxrafWopxFlqKrHVUp8rM0lkmN0GQScnsVhq9KSy3lyHVc4A0HchzRV9fEtuXy65lT4tLYfAJxz4ZZczmVjMdLmlTakR+q\u002FCHA\u002FMuYw1hmpquRcX5GUj2q+T1mSaj5seXFJswkW\u002FpBgp87W1laBF1JV3ydDPvOrqnm9q0rf7ciL7KXq8hl68Iu6KZ42hEQclGwnbVbN33+kqxa3hXTyqBa3GV6IdlKn1aWqAr+0f1RVVLWAq5XXnuzTVEunG19Pu8iMbNYO\u002FMSpqq9aVf3YZOm4qlrUVvjFfUiDwAV8XFTFf9V8PcaYLIvySLPyVLUwHyCtlroop6dJVf21RTbI8AzrJR4ijnT8tINwFkm1GHNk5jqpqheXMB7aQFuMLJ60rJFqcZuQ3foYsprsqvk2EpdFMjlxDXdc2mPy4ud6WThrbi7XUjTGIF8ul8PpRFwO0sL2qqq\u002F54w5TIdPtTgdfCD4wQY\u002FfIQjdUZAVTtF5mq4Zp0yx4i6IbD2mmvKG2++JWuvO1TWWW992X6nXWXH7beR4Zts7Os45+zT5PU33vDp6288Qn6yxTaC5cxOO+7g0xv5lX6HN1KiWHcRAjk3CENFkS7Q0tLiB1zS8Ifkkrv9b+WqqlC2avEAZOnS5B9VLZpIS\u002FuH9qkWt7k9KTpVIMCvLXHQKgoZ3NYprWIn\u002FRbSXBxpEHFWbKtT0BBneZkgWFpG3ShWLyHAWBQS92mpqlXVj10SfOAP8+MPkjt5VdWXAR9EfinxUVXPK+0fVfVh8hlJgz5Wf9I1cVS1k6y5QOml2jldtfz4GNaVhhtxIY9qcXmV0qUXPqraCRfVDjlVO6cjtyQ+YTvxJ5JLBikLChnInyRLV9VO8krGPrQnlF+1A09EDdPMr1rMA19WSFU7Ya7aIW+yvdYm4iWjH2QzOc0NRbX0MC6LfpM96ap2XB\u002FSVDvCWWsHoiFjSOVkVNWi\u002Fsi1kuCjqmXTw3rMnyxD4qeAANhAhQjncRAXYQyOLjr+9zIC88wzt5x0wnHy\u002FDNPyl233yKPPnS\u002F8AtNJsZcc84lf7ngT\u002FLc00\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\u002FRDIqUpLLictLb1Arh7qk\u002FiJCEQEIgIRgS4hEDNFBCICEYGIQEQgIpA9BKJyJnvXJEoUEYgIRAQiAhGBZkcgyh8RiAhEBCICEYGIQEQgIlADAlE5UwNYkTUiEBGICEQEsoRAlCUiEBGICEQEIgIRgYhARCAi0DcQ6PfKma+\u002F+Vq+++67Hr2aL774onz11Vc9WkdYeFtbm9x0003y6aefhtFl\u002Ff\u002F73\u002F\u002FkmWeeEfKWZWxPnDRpkrz66qvtoehUg8D48ePlP\u002F\u002F5TzWsfY7n+++\u002Fl6+\u002F\u002Frrqdk2ZMkW++OKLqvl7lLFOhY8bN04+\u002FPDDOpWWL6Y3xq98TfE7awhkeTzprX7Z7M+tb775Rr799tvMdK1y161cWmYa0CSCfPnll8IzrivifvLJJ3LzLTd3JWvM0wUEuE7MjVtbW7uQu29kifd+37iOsRXNg0CvK2fuuOMO+eMf\u002F+jpiiuukA8++KAuaP3jH\u002F+Qt956q+ay9tl7HznzzDNrzldtBhQ\u002Fq6++ulxzzTXVZukWHwqTESNGyO233y7TTjdt1WU98sgjsuaaawoT\u002FmoyXXTRRTJs2LCqlTnVlGk8EyZMkCeeeMKCfcbdf\u002F\u002F95YgjjkhtT62RPYkRE8e77rqry5PHtLaMHj1atthii7Sk1Lg33nhDBg0a1C3FaVfHhFSB6hA5atQoOe644+pQUkcRPT1+ddQUffVAgD55wQUXSHKiz3Pw7LPPrqmKeo4nNVVcBXNv9cssPbeqgKUTy8EHHywnnXRSp\u002FhGRZS7buXSGiVvs9a7wAILyOOPP54qPmNE2lwWJcFf\u002FvIXGTp0aGq+LETef\u002F\u002F98tFHH2VBlLrJ8Pe\u002F\u002F93Pjd98881ul9kTc6tahOrqvDHe+7WgHHkjAt1HoNeVM1dddZXccsst8vnnn8vLL78sG264oWyyySbCoNWd5px77rm9pgCpRc5ppplGnnvuOdlll11qydZl3ttuu01+\u002F\u002FvfyyWXXCLTTzd9RH9ffQAAEABJREFUWE5ZPw\u002F8Z599VhZeeOGyfJa43377yaOPPiqqalF1cx988AH59a9\u002FXbfyslLQhRdeKKeffnpdxOlJjLDu2WyzzYS3unURtkGFZG1MuOyyy+TEE09sEBqx2iwgwBh7wAEHyKWXXlokzr\u002F\u002F\u002FW857LDDiuIqBeo5nlSqK6vpWXpuZRWjKFdzIVDqufXuu+8KFssoC7beautMNmrXXXf18\u002FpMCtdFoXhpybi99NJLd7GEjmyNnlv15Lyxo5XRFxGICHQXgTorZ6oTZ4MNNpCjjz7aL1Rfeukl4S05CxfLzRYgNPBnnHGGV+R8\u002FPHHluTdSy+9RN5\u002F\u002F3155JFHBGXEQw89JGi1UYJg0fHCCy94Pr7+9a9\u002FCRY6WOuwvYitFfBUs2Xi3nvv9Vt9XnvtNTnnnHOEN5tpbzRow3nnnSe04Z\u002F\u002F\u002FKeMHTtWUEJRP0R62AZMsbEMOeuss+Rvf\u002Ftb0fYN2o18IbEdgnIgLGN4e8LE\u002FJVXXiGqiNZaay257777fLlJhVe5ennoP\u002F\u002F880XWEiwYxowZ4y2LeMtDfquMh8zrr79uwU4uvGlt5I3xX\u002F\u002F6V3nnnXeK8qCso828NXrwwYeEugljAWSM5foFOHJ9jReLJfJPmDDBooRrc+WVVxbCtJl89LMHH3xQkJn22jWudP2xAqMPFgps91BHsn0kETd+\u002FHi8BSp3PWnDjTfe6O8TsPzhhx98PuR7sARGMNgbtg8nfkjQEziAB2X6CPfFJO9B127nLfxzX1x77bU+jIKPPGzFwZ08ebKPty\u002FkCC3CuIZY3IBnsr9YnokTJ\u002FqFKUoqeCy+ksv9jgyMFcbLfVXqvis3JtC3uM5YzCED193KxE32C3CHn\u002FaSDoExps5\u002F+MMf5PLLL5fwHiXd+g7jEvcrcW+\u002F\u002FbZwHfAblWuD8dBHsLZgfOG+s\u002FjQBRdkOf\u002F884ssCLHIeOqpp0LW6G8wAvPNN5+3oEv2haRYlZ5d4XjCs+AW99KD7YM8Q7gHuReTzwDqoB9e6pRD3DuM+YzJxEPVlMNzlv4NvxFbc7g\u002FuXcsLumW6+ts1SA\u002Fz2e2bFAH+S9tf9Y\u002F8MADcuqppwo84XZd6qMN3I\u002FwQ+Xub+6f8LnFeDR69GhhQcw9RH4IP3WFxFhBGlSuDtKTxHjENeF5k3ZNQv5S14d23nnnnSGr8HwI72+uPzIzFsPI2MZLFOq+xfWPSZM+k8cee0yQh\u002FRKRB7mMmEfIQ84cm3wh3TDDTf4uZjFUT\u002FPrq7MdUrhwJh28cUXS7gFGwzAwurFvfnmm4vGQsZRxuJScyfyJMnuB56lPA\u002Fpgw8\u002F\u002FHCSzStNuLbgzDOVdiefGZ0ytUfwTGZOxH3LdeGZQf\u002FnOoZzWSxJF1tsMeFZQB1sNWkvQkrdP6TX2m74qSP5vKk036GfMEdjzobsXCfqh0pdy57o0yEW119\u002FvZx88smCy3McWaqdz8ALcb8iJ\u002FcWYajS\u002Fc8Yw\u002FjK2GI4pM2tKCtJjK3MLRjn6MPMU5588smiuTl5wJo+Q5\u002FjPg3XGKRzfzJvYo7KOon5y4Ml5o2VnjWUZ8Q4npzvWFp0+zMCse31RKAhypmwAQMGDJBVVlmlcBYHAytvwxhQGcxY+Cy33HJF55v84heHys9\u002F\u002FnO\u002FTYIJKhM0Bir4GWQYTKmDScgSSywht956qze1xNoDE2Lczz77DJayxMD6i1\u002F8QjbffHMvHwPl8ssvXzSxYeBcb731\u002FNsCHuSbbrqp37J1zDHHFMr+zW9+4xVQRPDQ3m233WSrrbYSJoYshOeZZx6vBCKdNjCYQzwQkBWlAmkoiNDi88BmcBw+fLhXnJAG\u002Ffa3v5X\u002F+7\u002F\u002FExbRKKRoO7iQVqleHljUZQ8wJqJLLrmkIB9lHHLIIcJbESYSlMebBBbY+JNUrq5cLicPOoVAMi9n5FzqFgyUxfXkQci1tAdOpX6BFRbXgvwQDzPac\u002FXVVxP0dN111wmTfALgu8Yaa\u002FgJPxNZHqR77rmn33YCvvBUuv5MUPfaa6+ihyYPwL333ttvyaGMkMCSiYvFVbqeP\u002FnJT3xfYuFz+OGHy4477uizsoBJw8gnuq+WlhZ\u002F3e64\u002FQ4Xyv\u002FTH8Dj6aefzke4b+6x5AKR609fcMleQcY1mHXWWeWEE07wilLijX73u98V7kvD89BDD\u002FVWcMcff7zQ\u002F1gMGD+KqfXXX19QCoHxsGHDBIWCpZdyaSv3IBPXxRdf3LNxrcvdd+Sh33I\u002F0QYbEyr1a2sHk3DrF3vssUdRv2AhyJaS3Xff3Y8LjDNDhgwRJuNeOPdF3wEDtjQygXJRQpz5CVdqAzwohFdeeWXhfmM8WGmllXyfIM2IBRuWTkzEkAF++j\u002FpLGJ6y2qP+iJVRoBx9Ze\u002F\u002FKX87Gc\u002FK1pghjnpU9w\u002F5Z5d4XjC4hSLyZ122klYgNL\u002FeQZxjzB2WtmMsSjw6U\u002Fcj9ttt53wjLPFdzXlMIbSl61MXKzsGF9YUBBOUqW+zphDfu6pww49TJCfMnjWc\u002F+BF\u002FcybVxxxRX9s5N0y8e4RbjS\u002FU277dnDvb7qqqv6ZwIY8ey28Yj2kA5xXx100EH+ZVA1dcATUrnnMnyMTbzQwV\u002Fu+sDHs8WuFeGdd95Zjj32WLJ6YoxgjjPTTDP5lw3c+yNHjvR48ewZPnyE8KzjWegzlPniGlP+wgsvLDy3Q1bmH1ybMA4\u002F2KJYwF9uHkA61xN8IeTm+ttcpxwOM844o793UGJQDsQci7Yy5hPmmUkYP1TpWQtPGnE\u002F8OwdNnSY8OxknoG1N\u002F3Q+JG\u002F0lzCeJMuCibGARbYyy2\u002FnO\u002F3tAFswucWz8tllllGuG48l4466igZvslwx5+fx9p9kLx\u002Fam13uedNpfkOOPBsZFsTsjOHo73lriV9uN592rBgzsC8hzkk82K2VXPvVDOfQW6j\u002F\u002F73v0Lf\u002FOabr31UpTGGZ\u002FyPfvQjYXylXzNn4Z5gjEI2CkG5A0b4k8R99+c\u002F\u002F1k23nhjueeee\u002Fw8jHF9n332Kcw1Ga+GDh3qFU\u002F0lWrWSaXmjdU8a0IZWQuE\u002FT9M63F\u002FrCAi0E8QyDWynQwWvN1j0sBCDVmYBC277LJ+wsQWABbtTMxYfPAggwfi4fvBhx94U\u002FCtt97aK3hY+DEx+fGPf+wP2WNxy2SBtznEM6gyqSB\u002FtYTVDHTaaaf5bTwoViiL\u002FEz0eEhiqcKbAh6w9z9wv9Am0tOIN9vkY1HMAMfbBspmGw8Ptm222UY4lwLiwbX99tsLgzCadBa+DPYM3ORlAcbEjAc3dfGmgwU3i0Ie4uACD2mV6oXHCGyZqGJthEKKOhjAeaDQTuMr5Vaqi4cMD02bgFMOb45Y8LL43Gabrf32KnAeNWoUyVKpXyAvi1QwJAMPNR7OvM0iDHGdeEDjZ2sBSkHaRT30MxbSvOEh3YhrD3GNeAMZXn+uDQ9b3kwYP8ogJkhzzDGHRaW6la4nCwIWQVxTFlm0jckOE6BSGIUVce1pr8XxZgU8LI57j0nEcKfgMx5cJi6HHHIIXqFesJl66qmFa8M18gnui0UYVjN2fcBzjTVWF7BCkUM9LALPOKPjPCfuPSZqvLkkL4tI7h+7Zq7YTv8oA5lkzz\u002F\u002F\u002FN7iBmUu9w\u002F5qIP+eMYZZ0jyvqP9XN\u002FkmEA\u002FKdevaQf5yvUL5GbSDqGgIsw9T98I+w\u002F33tvvvF2ktLEGVtMGeNjqgjUZ2LNwZKykvfQPK4s3neBufRQlHm+qSWdhwZtr\u002FJGygwBjOWMH93dSKsbfrjy7WDxuvvlPfH\u002FjOUD\u002F47457LBDfRW88aR\u002FM6786U9\u002FEvoRPPQprP08k\u002FuqVI5jqemfflzpfrUCUXLywoUFsMXNPPPMwjMOhSn3F4oC7jlLNxfcKt3fxovLfIBtxzyLGOcYu6mHBRwKTp7BEJZO0IEHHujnFbXUQT1cY65H8rmMdQ4vdBgLX37lZal0fdZee21\u002FBhd5KJfnETjRDnvZxLMIhRsY8RxmbEAZzjwIRS2Lb57p5C9HPBsY83l+Um853lJp1M+1r3WuUwkHFE88x82ChYUqiprVVlutcFYd9S666KKCIrTSs7aU\u002FBbPc4traM8tcMTym5dg8HBPVXpmwJdGp5xyin9ZxXxl7rnmlrTnFot6tv4z56Ov0Fd5PjHHOPzwXxYVG94\u002FtbYbzA477DAp9bypNN853L1AGjhwoPDCChkXWmihhvZpxlAsRrCKA4u7777bK1grzWeKAE0EqhljUKijTGF8Za7Bs5j7Mm1ulSi+EMTSh36GBRP5mWvQ3+mHMFWaD8MDIa+tk9LmjaSDE+NDtesk1hbwU36kiEBEoGcQaIhyhsU+k6JBgwYJC0EeehtttJHwEMJ0Ei03b\u002F+tyfvss7ffxsTEzOJ4UJQ7U4U3HN98842glbc8LOx4S2HhatwddthBpptuugLrVlttJS+++KIPMyka5t7+s6j3Ee6LB+zIkSOdL\u002F2fQdrLPn3HeTDIxIQ5bDMmuiw+ebBQEpNoJoy8BaBeCM07b1Ns8YVih4cigycWC0zAwZX81dYLL5M\u002FFsVM7KkHQimEBRPlwFOO4CnXRpRngwcPlptvvskXgwkok0jk9xGJr2r6xZAhQ4SJARMLst98883CYpVFK4sgFF20g+vFGz1MR5lUhZjv+9N9JQxTTrnrT\u002F9FOcFbC3gplwdq2OeIT6NK15PFAJNNHsJMlKd3\u002FYWJMlZWaeUl41hAmEKHfsLknQUSEwd4mbCvscYaUm15vL1mMYBlEPlRZrEwwMyadoPn9tvvUHjDqqrCYodFCfzQYHfNaRN+CBlRErEYI5xGBx10oF+QYCUw7bTTeha7jrXcd2Ss1K+tHZX6BdcDBRyTLcqF1llnHeEt\u002FBNPPE7QE\u002F2Z8cAHEl\u002FVtOGJJ54QJlQoqy07+LHY4d60uLQ+yrUinbFr3nnnxRspQwiwQGCsYDEUKtoQsavPLsa\u002FPfbYkyI8UQd9+e677\u002FEWOvSJoe5tK2OlZ3Bf3P9YR2DN6IL+v1I5nqmGr2r6uhWHYjE5Bm+77baW7Mdn+juKjUJku6fS\u002Fd3OVnCwQmVhz6KS5wZh3lqj2DCm9957T1CkoQRGSVRrHZTDOJD2XEYJRvq+++4rnCFS6fpwPVG8sEgj391usck4xBt2nrnEscjnRRZ+LA2Zi8w555wEPaEw5\u002FnrAyW+UFCBMVZ4jPEl2CpGI1O5eYAVkJzrVMKBfFtuuaXfvo2fdhKmn9B+4sCIuvFXetbCU47Snlu8UGAcrvaZkSjfBy+55K\u002FCHA2ZF1xwQR+X9sV4gLUMyn9Ln2qqqYR+w3w5fGkZ3j+1trvS86Yr851K17In+zR9wvDCChGLO87tIW6PPfbwL1vT5jOkl6Jq7n9eeDH3Ye5OH+E6Mc6XKjMtHoVJOE4zH2ScfuSRhxu+TkIpyDMiTe4YFxGICNQHgYYoZ3gjj9UECzMGRzTtNIc43kbMNddcBAs0cODMMsMMM\u002FgtBBaJqa3501xMKxlEWJyE6XPPPXcYrOjnwRwyIRtyE8ein0ETf0hMeLPi\u002F2sAABAASURBVMNw6GewZkEbxiX9bHfirRUPbpMXqxUUM2jRQ+LUf94kUQbm01gtoHWfb775BQsVHuqkVVMvfBD1q6pgoRPWRf28DYGnHFWqi8kvCqm\u002F\u002FOViXwzWQzzAMFf2EYmvavqFqgqTMSZl9CnK4q0Zb9iYvKGMYBI7aNAgfxg1ijuuZVgVyj76TBhX7vrDhyKGt1mYvqJg43oxASatHGEBA54hvvjteqqqtx5DucYbV\u002FoUb2LCiVi58hdZZBGhn6FUQ5nApB7lAXVyfR555BHhLV25MsI0Jo8sMuwNOwvLn\u002F70p56F6wOele5JZFLtOEDaFg3k9QWlfN14403CAoP735K7ct+Rt1K\u002F5l5Blkr9ggUb15kyQwKjf\u002F\u002F7P4Uo8C8EEp5q2oAZ+VJLLZXI2Tk42Cm9wljkx9Q5jIv+7CEwZMgQ4eXEQQcd5JUnJmFXn130v6Rig77A2PTNt9\u002F4FxxpzyuUd7adBBkqlQMP1iW4RixSzZ90q+nrlift+cKYaOm4jIVYEeIPqdL9HfLip1ysNBhbeHaw\u002FQCFB2kQbeS5xPzElBS11kE5pZ7LjGtsk4YHQklX6fpsvvnmgiIc2VC0c34fzzgW+IzDtIctFSLir3faOEW7qa8UgQHKX8ouxUM8L01wQwqvC8+ZcmMg+cAzOdepBgeei7SZ8ZqXECikWBRjIUq5pKH8x1\u002FpWQtPOSr13KKt1T4z0srn2cYinH6Xlm5xPAe4j+3lhMUTx\u002FPc5qPEh\u002FdPre2mnkrPm1rnO9Vcy57q08l7iX7PS0dwYowrNZ8hvRTRX1XLz43pi1jSMg\u002Fl5QovBMMXy6XKDuOTspPGuPf++\u002F8W7vOsrZOQL1JEICJQPwQaopxB64\u002FSBEuWsCmzzz67cCI6b24k+GBVwQMIy5EguqyXQZGHk+3lNmYW6ebvrstbbJQBvEUJy+JNYRgO\u002FZgIM5kI43goYu1i5XAGABMjJozGx0QePxYEWC1AmCEysR8+Yrjfi4ppLw8GlDNYS2A1wiF25KumXvggsGPiwaSSeoxQqjFZhaccVVMXZp8oDtiLi4xYoJQqs9p+QduZWGJxZIoHJj93332XoKDZYovNfRWUx5uUZF\u002FgrQoLCc9U5RdYYdLMtcDklDfV1WSl78CXdj1HjBjhz215\u002F\u002F33\u002FXYu+hOEkgbTY\u002FJVQyhkaDf9jYkrCzcmJCiRwIl6qinHeLBoQynDNaPPUiZpKLSYhIM7YSMszFAMWbgrLhZQTN7DcsCu1vuOurlW5fp1tf1i3XXXLZwRRbkQi1Nk4u074UpUTRtQprHlxCaUlIn8vNGutZ+SN1L2EGDLLmcTsN3PpKOfduXZxXjP4sHKwWWMo6+heMZSjnGEhT1pRmyR4GwaC1cqByUs48oP7QeUk4+39LhpRP3cG\u002FZ8Mx5kMX89XHDj\u002Fqj2ucUhr6oqJ5xwgj+gnm3UWB6w4Ecetk4xf2DrCWGo1jpoc7nnMmUaVXN9WOiBG1YOjLkouFFUoKghHkWNLeKx5iPOysdFocK1wF+KeMvPliCwYNtDGh9KAOZkzM0snTEJKw8LVzMPSJvrVIMDiglegtA+nmVYAzF35BlHHMpGmy\u002FS\u002F5Cp1LOWtK5Stc+MtPKxxuK5FlqXpvExv+DlHHO6MJ17G4xRLobx5q+13dU8b+j\u002FyFPtfKeaa9kbfdowCd1S85mQJ+mn\u002FZXGGLbBMb\u002Fk5Srj+AorrCCM88myyoW5R5PjNP2aPk+fo683yzqpXDtjWkQgIpCOQA4tbBqls\u002Fd8LG8SOeyXyQeLEhZ4HESLEgKz4lIS8AaKhStvElgooXlmcoESgMkmEy4Wj0zcSpVRazznWaBo4rAwHp5sJWKPKYvhUmVhmsrimIkfb7d5u8RBtExqmFhg4stbH6wkmEhBWEuwkGbSxR54Fsa8sWHSiHkmE2\u002Fy0l62rlBucmCvVG8oL9iB269+9Su\u002FZ5iHEXt3mQCFfKX81dTFA4Z2Q2yX4mFj5S299DL+oFmwsclhNf2CiQpmp1h3mOIAJdftt9\u002Fhf71q+PARVoV\u002FY00\u002FY3JE32CSyZtMs0IqMFbhQSGD1QvXDYVIFVmEvsNWpeT1RKaZBs7kD3VmOwvmsfRnyqQf4EJpGBEfEm8OmUTxUAcb0lBgcX4Jhw5iWURcknirhOURizYm4JYOlsjMNUNhQt+3NO5PJiOYWdNfULyxT57FifF0xWXRyFYDTJRtAQh21F3pvksbEyr1axYLXIOwX\u002FDmfODAgQXx2UrAORUo43iDRT8FExY0hnOBuYSnmjbAg+KLe5qJOef8oCDlLAfiSxRdFM39gKxFkU0U6OuiMqbzLGChZm1l\u002FGUsp6\u002FW8uzCKpDzmXhjyy+5sA2SRQH3JmWzCOKFCItvlDj0J54zPI8wmYcHqlQOCkjmDGwb5XnLeQ6Y8JM3jejH1dyvaXlriQM3MKv2ucU5DowRzDHseckYq6qCdRzbmdhyzZjHc5ixrNY6Kj2Xw\u002FZVc30YlxlXjzzySGFMJD\u002FjNXJxJg\u002FKGeIg5gY8CxkvuF4o+xkz7ZkKTxqx5Zwxg\u002F7BSxPanuTDCoEt1cynsApAwcjLg5Cv0jyg1FynGhyohxcw1MmC1Z7bbG3i+vMSAuzho\u002F9xDUs9a9naRr9hDgd\u002FrWRzk\u002FCZUc1cgmuGhQXnAHGemNVLnwznslhMcH\u002Fy3OEFEvf27bffLrSTZ5XlS7qV2p3Gz3Ol0vOm3HyHrcbM3ZmDcr9Ucy17o08n20q43HyG9DTimtFXwB4rNeY6ybkxB27TN1HMTGmdIqod1sLcq7Q3ObdK1sUcn7kIZXAfMtaihGR8h9f6HFjXsk5KzhtpT63PGtrLnBI5IkUEegsBnmFpxJEN0KTPJnmrss8mfSbcM0akNSPl0Lrz4MJl0DC3twBP1oM2mzdYLP6Qi8Uug8fpp58hU6a0evrhh7xrYVz4pp56Gplnnnnl7LPP8XwXX\u002FxXWXnlVWSdddaVgQNnlrPOOluuuOJKaWsTn06+aigpo4U5c4IFOW+MMH1dfPElhInKOeecYyydXCa2TEpYcPLWi602PNCO+s1RnhdLAToSk5+pp55aIBbY1MVkG6384MGDZbbZZvO\u002FHkD9A9sXjljMoE3nAYtZMm\u002FWMEOl4Er1whMSb3KpB6XQLLPM4n8BhDdPpRb0Yd5q62Lix9kBXOswP3jwAORNjlkPleoX\u002FAqI5WUBsNVWWwkLWd5wEI8SCD9tYJJDHMQklckaLhM7ZGGiSZtJr4V4ELPYYTJcToEYlsn1RFnIQgpTYq4VCwKsIlC2ISsPQc5n4r5k0c\u002FC3N6GpWEUlo+fPdaTJk0SJvNMuIlD2YHihPuFcBph1cZk4JBDDhHqNh4mu1wrZKatFo\u002FLApBJGws\u002F8GRiwRtB6ia9O4SsXBv6IgspsKPfV7rvODeBtnAv2OQ3pV\u002F7X7ayfs1WLSb8tIV2cP+gBOVNsbWBN4cooUaPHi3IQj8FX5SyjFnGV84lX6U20HeZ8HMmD8pLiOtJG7gW5cq3NPKzALdwdLOHAP2HA+FDybAm5F7njBjGLpQfKGpDnqSfcQ5lDGPnTDPOJCzgyWcTesphzGGRzlYKJuacNQNZ\u002F6fMSuWwwKD\u002Fsx0VCwbK57Bc8qZRNX09LV9X4rg3GMMZK2gviq9Sz60tNt9CwB3LE+5b\u002FIy\u002FKMxQWKG0Z\u002FziGQwxHiJTLXXAX+65TLoR8lZzfVDKoFgaHhzmzjOIBT0LciuPfsWcgevEWMLYz9jF9TKeUi7jPnMR5hOM+aa8CvkZ7xiDeYnA82ippZZy862VCyyV5gGUnzbXqRYHXj6Aw+ab\u002F6RQJ5gQh8WsRdL\u002FwJXnFjImn7UslLG04X6wPLW4zCG6OpfgvkPRcsQRRwjPE+ot9dxaeeWVBWXHwJkG+l\u002FpoR+ijCJPGlVqdzIPfYTnRaXnDX2t1HyH5z\u002FjCQpe+mO117I3+nSyvTxD6dv0i+R8JskbhsG93Bhz7LHHCOsBaJZBs3grW3sGMx9Jm1uF5eNnPGUNwD3EOoHxlvsNhSjp1cyH4UsS9ynPB8YGm1vX+qzh5d4tt9ySLDqGIwI9igDPJNNP4PLMxiV+xhln8Eef+PAMMwpz9xlnmtGvX\u002FLpzefv9W1NTDDRzJe7igw8WJKwEOFNASfjq3Zonz\u002F\u002FfJIkrTjmn38BQYmBFpkHBOUzyeJt\u002FkcfTRTK4iHIA443QbbYKidPWhpmmuGbJ8phAkT5TFSwnOHhihIFGdKIySAab84C4MHA4o8FOby86WIiFJINophKMnlkwsjEhvbYYE1eHvScJfKZ0xzy5oK3X6a4Ib1cvVivUCeLTHhxmdjzNom3o7SRyRBp1VC5uiw\u002Fh\u002FQyuceaw+JwOZOG62b1Egel9Qt4STPiTScy8+C1OCYcHExnYXN560T\u002F4toxkWDyytsQ3lLBU831h49JPISFBeHOlB4z\u002F\u002FzzC1vG6Ae8KeEhyQLcuMEF+TiDAi0wiy3V\u002FH1Au9Mwsry4qir0Q5v0EcdARf9FAUG4FDHhpG\u002FSJ0Kezz\u002F\u002F3J\u002FtkzaRZfGCCT+ygjfXy\u002FKyHY7rYGFzKZ\u002FFoIXNTfZHrhV12\u002Fa+au47JjfJMaGafn3wwQd7JSv9gkM7mdCg8GPyavJxrgNbO+BhosqEjQmppaf1nWRcNW1gEoiSjj5Cv6Z\u002FL7roolaNP3Q5OZ6GYxRKMhZYhQzR01AESt0HHBjLvWDCMYnn\u002FuaZwgKWsZ5nFzz0G+NLuixOOdyWewWrG84dC3lQ+qIsoD9RLhN+7rWQB3+lcjiDhfIZwxmjWCQiGwsS8tfa15GB\u002FNyf5Dfi\u002Fko+67FooQ3wJPORv9rnFs8IxlTGV+5hLOBQ6lAuuCFPSDzbSaulDvjLPZdRHvH8hw+q5vpgSYxclEseiDGAt\u002FjhGEQ81wmLQ3DkWcBilIUi58mRnqTwuvFs5hmAjDxvwjTyoaRjIf75F58L\u002FZTxn+coFjOkQ+XmAeXmOtXgwPY6cBg1ai+q8kRfIY52+4j2r3LPWhRxnIHXzlrklLpfqSN8bvF84j4AZzBIziWKCnUB+JDVeQXLH57JI0eOJChpzy2Ug2eddZagRCIvW5qwDvIZ3FfyPnBR\u002Fr9cuz1D4qvS8wZ25jpQ2nxn6NCh\u002FheRwAfFAvzVXMt69ulSWPAcRemBTEaMk8yv0+YzxpN0K93\u002Fg5xChjkXYyPjLPcfynArp9TcytJxVVU4qJwxCRmZ17NNkTQj5lfJdRL3qaXTT6yPWRzpPFfCuXU1z5rw3mfOGn+tyRCNbkSgZxDodeVMLc1A+1ULfyleJmEoakql1yOeAY560sriwYtVRzINLV8yrlKYCRiWD7SHyXGBP\u002FCg6OFhHkQVeWupV1UFDWVRAS7AVhtkcN6y\u002F+XqwpSfBxUPu7KFJBLr1S+sWBQW5u+Ky4HATLDYW1wu\u002F\u002FfffydpbaVvQKXyYo3DQ7VUem\u002FFMyHjpx2xJilXZ7lrXi5fV9LK3XflylNN79corbDUwyTb+gVKJSZIvG1Klsm90d1rU022icKQAAAQAElEQVQb6DdsSUnWX0241LhUTd7I01gEuHb0jzQpSo0n8FrfxZ9GjDfVjN+Vyqn1XqcttClNpnrGqabf32nPLVWVQYMG1Vy9anodpQqq9FwO81V7fcI85fyVrmO5vJXSaFelMbDWfmJ11hsHyoOsfFy2fm69zdZ4u009iTPCqap\u002FG4y\u002FFqLNULV5yj1vqp3vJOui\u002FmrGnGS+UuHuYl3tfIYxQ1VlwICpikRRLX\u002F\u002FDxgwoEvXqqgSF6h079RrPsy4zPjsqiz7D59q\u002FiVhWcaYGBGICHQZgVwtOSNvbQiwZQdNPed72FuE2krozI3SBc01prtYKHTm6PkYFujsk7a3jF2pkTcCmEba26KulJGFPLwhYk8\u002FSqZS8vAGBbPnW2+9zZ81U4ov6\u002FG8ecJUGtPqrMvaVfnY3sa9xRtftszx5hRLOCxWMNHuarkxX0SgXgj0lfGkXnhUW049nlvV1hX5mgcBrBJQMDWPxI2TtJr5TuOkq63mauYz\u002FDIaFizMB7qrDKpNusgdEcgWAlGa3kUgKmd6EG8eZGxTYatMJe13LWKg6OEsEn41ppZ89eRl3yzbP7paJuaeF198sZQz0e9q2b2Zj8MEMYHfYsstSlbLIZO83eBAt6RpaslMGUzgrRfm8Lw5yaB4dRGJ\u002FogpP1spMQvGHBnTfa5xXSqIhUQEuolA2njCdj8ODO1m0VKvcrorR0\u002Fl7+5zq6fkiuVGBJoBgWrmO83QDmSsZj6DBe1OO+0kHBFAnt4gtqtxxmBv1JWxOqI4EYGIQDsCza2cwbLOqL1BWXI4KI+9zBxAlyW5uisLViJYzVRjAlmqLs5PaHarGdrGYW28WSn35o1zf+BBqaZKhyVn8xGH9oUHTjZfC6qTmH5NOzkHhANWOcOlupyRKyLQ8wikjSeci8QvhnW39nqV0105eiJ\u002FPZ5bPSFXLDMi0CwIVDPfyXZbOqSrZj7DPJczlPiRjY6cPevjBxA4u6dna4mlRwQiAllGoGmVM6xxc+4rpznBVS296FVV\u002F3N2qiri\u002FqX9k8upQGGcxE9EICIQEYgIRAQiAhGBiEBEoFYEIn9EICIQEYgIRAS6gUBTKmfQsXAAnaqK+3ekXsmiTtkiiY+qCgoYI5WOj6r6vNoRFX0RgYhARCAiEBGICEQEMotAFCwiEBGICEQEIgIRgb6JQJMqZ\u002FLqlLY2kSmtrdKKx12fnFO2OKfj37Fpzn11xJT2OTZ4VZ2nNFdMiQhEBCICEYGIQF9HILYvIhARiAhEBCICEYGIQESglxFoSuUMuhgUMm1trSJOQeMpBbicU7SgamkjQ0q6RWGF05LLb4\u002FK5VQgIaPET0QgIhARiAj0DAKx1IhARCAiEBGICEQEIgIRgYhARMAQaFLlTJu0tTpCMeNa4nQw7tvpaQIljKqKqvr4VsfrPSW+KAYFDgSLqoriiRQRiAg0NwJR+ohARCAiEBGICEQEIgIRgYhARCAi0AQINKVyJsRVcyqq6qOwpvEeF1R1Xy7Q2trqvsv\u002Fo+hpdQocqMDZnr8Qjp6IQAkEYnREICIQEYgIRAQiAhGBiEBEICIQEYgIRAS6g0BTK2dQzOTalShesYIJjEODuPZor7jx25RcPP+qTmnj\u002FvF3UHtGF9Hhc4Hs\u002FEdJIgKZRgDFKOc\u002FTZnSKj1OTuFKfZkGJAoXEYgIRAQiAhGBiEBEICIQEYgIRARqQCBQztSQqxGsCYUKCheUMIiCYsa2JBEOSVW9gsbiVF3YAtGNCEQEuoUAykyUMliflTr7qVsVpGV2lVKfrzctPcNxjFMhZVhUCeXEn2VZo2wRgYhARCAiEBGICEQEIgK1IhD5s4ZAJpUz3333nXzwwQfy7rvvFmhs4B83bqyMHTu2I23su0IcRJ53HO8777wjIREP+TiXjj9SB74Ri4hFV\u002FrA22+\u002FLe++0yDsXL2+\u002Fgzfz368CcaiJMaV0pP8PRmuJEul9J6UrR5l80zh2dKoh\u002FD3338vkSIGsQ\u002FEPhD7QOwD\u002Fa4PxOdfUz3\u002FJ06cKP\u002F73\u002F9qpk8\u002F\u002FbRRU6w+VW\u002FmlDNMnv\u002F1r3\u002FJdNNNJ4sttliBFl988YI\u002FjMdPmhHhRRdZVBZJEPHQoosuKost2lEucUVULi2QpyhPjC95bSJOZfpak\u002FebRSrdS73RPne\u002Fejl6o64u1GHjUrVuI++XamU0vkbK2pW6eabwbOEZ06ee4rExEYGIQEQgIiARgohARCAi0BcQyJxyBq3b7LPPLoMGDSrCV1VF3L+4D+dNtHLuRILY5uCSU\u002F9b\u002FYG\u002FrUU7LwpxbR1Z2tpahfi24JefOlKjr68gwPVtdf1nypQpYkQcZGFceIjrqXZTNkQ91BcScaRBPVV\u002Fd8rNilxZkaM7WMa81SHAtbZ7hPujVC7S4A3TeabwbOEZk5Ye8uInf\u002F78pI4xgjDxpEP4KQuZcAkTn0akwZOW1og4k8dkT5MBHtqclpaMo22UBbW6522YTjmt7eMtLuEwHT9xpJEfP3FZIuYXleQinTYk5bZ42paWHvIneQlbOn7KSFJYJjyE4cG1vFlwkQ25QgplxB+mmZ98WZBfRCqKQRuSTMhvbUlLT\u002FJnLZyUmfYQR5twCWdN5jR5kDUZj+y0A0pLT\u002FJnIRzKjNxGafITB3+a3KR15A0WQmnMMa6AAHh24Fb8ozNhmvHggnWhgOiJCFRAIHPKma+++qqTYsbaYGfMoGFBd5Ik4o036XLDwB\u002FyFOICZniID\u002FmC5OjtIwgwUPrrHLSHOCiI8uduJOPC9O76KRtKykK5xJEGEc4cVXiW+wO7cznJtTjKOc2q+6cNqio54gNSbU8UEVV16Y5aivNJqU8FOUpli\u002FHNhYBNcFTV9xHuD+LCVlgcLhSm4Z955pnliy++8Pd1Wjo8Rvn0Nl+Xar5O5\u002FgwPNyXEH5V9WVamLgkTWmd4nmS8Y0I0zbkoe6cuw9xf5jyA06BaAs8bVI8+SwwBB7yUiZlqaq0tk0R8sPS5h6qlIOfdFzCxOOH8BOHX1UFv+UnrpHU6hRN+fZVxgG5aUsoL2HiibP2Ux7hJLWiwGqd4qPhbXM+8lKG8\u002Fp\u002FVeuLebfNTVYsHRd+GH1+sHcvIAhngWgfcqjmZVfNu8RBqvmwaocbtg+eLBPta3Uv+LgOJidjFPGq+TaRRpylZ91FVtpkcnr53VhGmD6GS58jHn9WiWtAO0I5fdvcPafafNdGNS+zat5N3ie0k3Em2Wa7PqTBwzVULR6zjSe6nRGops+o5q+Jat5NXpvOpTZHzOeff+6PC3n55ZcFYqs7cc0hfXNJmTnlTDn4VPMdvRxPTCtGgMG3OKYjRBrUEdM\u002FfDyka21pV\u002FJUU0dLS4tTRKCEKE3wVFNWlnhyThmTc\u002Fcr\u002FYvDe1lkqKoX0TvO69Pc4sG7boFBos+XUx8iH3EtuVxhQUw4Uv9EgPsAYjJplESCvkRaMt7CldKNL3QpLyRLIy6UBz9prW4xjxsSEzoVDaMa6m91C5Kc5sccVRXaMqBlgNgHnLhnW3ItFlXShZfEFjeWqaovi3wsCsR9VFUomzpU1aerw6LVySDtHxZ35IEHwm\u002F521ka5rS5xTbyVBKg1DWmneWwDsttc+NhyNuSc2Ofw4p4+FTV4wdGkKoKH\u002Fy4ra7vFeV31yRrCwNVTW2DuI+qFqVJ+8fa1x7MpMM1Suuz3BcQbTDimmSyEQmhWoN71JJUK9\u002FPxpsVt69dG1Utuk9Ui8cBcR\u002Fa3JJrcaNHPs1FFf5JI9DixgdV9WXBm9Z\u002FJX6KEAAzyO5l3PB+VlWPJ\u002FGQah5\u002F\u002FNLEn0mTJvmzXr\u002F88kv54YcfPOHn\u002FFfSmrhpmRQ9l0mpygilquL+y3DEJEOAAZiHK2RxuMQzkSQewk8caZF6HwGuQTnqfYnqU6NbZzgli3tsOQ+KFqhQMnEBOUYRdf\u002Fu5gYLeOmTrW6xgavqEiXbH+Sst4Q9USYy9kS5yTKppydJtXOfYAKk2jne5KiUbnzdchPVGy6qiYRuVdL1zMjj7ko\u002FgSxViqpKS64HpweufEl8VDvwUc37kTXB1utBJuKqeXlKVW5yqhbzEV8J61JlVhPf6hbP6gZOVW1nR6XW7m131KUjR3uwqRwWizltaQqZuRYtueaQtRpA6TMe\u002F1wV40Ch\u002F1VTcu\u002FzVHttVLX3hatDjbRP3X2uqoXSeuVZV6gtekohkHZtSvFmOf6jjz4qKV65tJKZYkJZBKoYdcvm7\u002FVExh7VnKh2DEK9LkSTVMjDFVFxIfyQHywcfi1Oaw7FQRxUItUTAfqb62LSkstJLqed7ldVlZaWXIFExf27LxGvp3FO4Z\u002FlhmMvhANP9PZjBBjHeqP5KK+NytVJn0eeXKKzkieXy5GUGVJ3tyHvD1OmyA9TfvDnbnVVOFWVnOZ8GbQVMksYKfFpa2sVw6TNKWnT2EzGtLSsxdFea09SNmvHD1VgTRngwfk2HkeXh\u002FKIxw0JvqTiR1U7bZ2DB94wbyP9yML99EN7vyOcJg\u002FtF9dPczmVrH+QVVVFVUuKSjvhg7hfSjJmJAE5W3ItVUnTFtzPVWXoRSbaoaplr42J43lFLdgUbpsbP7nH08aIUg1Q1ZrHbImfIgTAnf4Clbqf4an12hRVkqHAt99+W1KacmklM8WEsghka8ZYVtSORDeuuImdemqycVR688PAYAM2\u002FrBuwhBxqs31MELm7pBqLe3N16Rae558zv757eYL4hcYeBwEOTfBhpzX\u002F7e579bWNjFyQfdPrHPif0SgAgKMXZCNbxXYu5bcfs9TR4tTZONSJ302rcBWrBja81g6i1BVFVW1qIa77beku\u002FdaZYBrF1uOVNUrV7ojXJtTq4IPpKIli\u002FKYuHTV0jwlM2cwgfYwOVft3J6uYt3mFrttLjOYqnYuFxjy\u002FS0nqh3pvo+664BMRsgGf5YIOQv9rnVKJ4USsmK10ZLL4c00cZ1a3bWiTaUE9TxufMDlmpbiy0o8fQtZVDv6FuE0op+puL8qeNPy92QceFe6NlZ\u002FnrfVrSuy3+dMZlyulWpOVJVgTURfpN2QitaUtz8zgxe444JhKSzg0S5em1JlNiqerUyl6i6XVipPo+IZrzgnx6hRclSqN1eJIcvpqiotuZzk3MJP1Q0s7l+a8dMDMjMoUKyqOnxyRZMfJhGq6ifndFTjlX7yUVVR1apbq6o18VddcF9nbBNhe1IrShg3eVXVjha7sH+wtbtuPcG\u002FT1cN+FyMiopjc74m+HcTcHdjSd2oJ5vcTLIGONBvWp3sNo4FSXX15lw\u002FRCmjqr5cVRVV+mLng2EZR1XVj7XS\u002FkFGvMiJmxVyYrp7ra1IVmQsN8ksJ3urv79R9AwQ8IIoD2uSZD4UtsTBg1uJVLUSS0PTW10\u002FRADai5skxAfXMB0\u002FcUlewmCmqk5plscSBYb1d9KNiKOMllznKRx5qAOqFmcrt6dd5IFU89cVGVW4p9zDIqgcXIlX1SA2m16uWUuu83UIpVXVwr3B9WltV75JBj\u002F0LeTjOlUSr9b7uVJ5mucrFwAAEABJREFU9U6v5tpQJ23O87aIavb7HDJDyB2OAx988IHwa4SklaPWGsbscuX01zRVrXg\u002FJ6+NxE8mELj1tttl1D4\u002F9bTXvvvJq6+93li5StSeKxHfVNGq6iaaKi25nLS01J+kCT8MDIjNoqG1fQJprqo6vMCpxbvwWpr0k0\u002FO9ZVqm1oLb7Vl9nW+XE7zkxx1LXXk\u002Fp0n8U+kEUlufk5fzLn+qeoS3H++HHHKGZcIT8YJZVQ9qSebW085KasnZbWy6R+MVaqa71+W0ECXMZbqk+MEshJPOsSCh4k02zksjfTeJlWtc5Vtou4vLFRVfTBsJ9fN3cjuGd3i0+xLtTMvaWCFm2WifcjJNYWS11g137Za2pDsR6rpyotyFjGqKqrqq0VG1bzfRzTBFzgmccii2GCLXCzsuf6Qhbnn8aeRSudrmsbXiDhrE22BaBty4Pf3MAFH3u\u002FemrS0FN\u002FPLikT\u002F9YO5Ed2CMEIh9cGPuK4n1QVlszTN998IxDtQG4EHj9+vJx55ply2mmnCb96S1xpSh+zx783Xm6\u002F\u002FXZ56qmnSmftQylsx+FQ2+42SVPuZ+4PuzbdLb+7+WP+DgS22XpLuen6az3dOOYaWW7ZZToSM+TLZUiWKEqdEOBhQ1Gq6pUvTHJUOyYDDBrGI\u002F34Ay6Vml8NT6Uy+mN6m2s0ipWWXE5acm6Ycf3P3rKRpqo+viWXT9ecCp9W90aHvplz4ZZcTlRVLI70SP0bgVanaFZV6Y37krogaf\u002FQLyHVfF8lmskxbtoChbiQmKipqLeKUFWyNYxUc+6+ai3UTztVtBCuxaOq3hIHbCwf5eFXzZdJuLXMQg5s4CEPhF+dPKpKMLPE9cUSwoh2qJObsKp6ubUGrFW06LqAKbipqi+LL+JQCKXdA+BGOnyQD7urk8ZLem8Tz4BQPvy0RbWjfcisDgdV7W3xaq5PNX8\u002Fc72NKKQl1yIt7UoLxgjaSTyEP9lm4rNC9BVrCy5tQTb8pOHnGtEvrY3EZY1UK18bZDbFjLWNuKzTKaecIkcffbSMGzdOTO6BMw+UWWaZReadd16ZZtppyjZBVd2o4HqhG5ONkWv673\u002F\u002FWx5++GF56aWXLLpat6n4nnnmGfnDH\u002F4gxxxzjJxwwgly4oknyt\u002F\u002F\u002Fveq2sD9fOutt8qvf\u002F1rwU27ny3Ork1VBUemiECAQC7wR28fQYCBQVX9oK2qopr3i\u002FuQ5hw\u002FAWSQYUAm3B8HEVX1GEmJD5ioaonUGF0OASwppkxp9efO4LY6v5sN+CyFNBdHGkScT3RfrU5BQxwTeVzrsy4p\u002FvdjBFqdYobm0x8Yu4wsnjSLw298taSTz0jVTWDd5NXKpBxVLYwZlC\u002FtH+Mxtz26yFHNzljSkss\u002F+n+Y8oM\u002FEJi2hAstwqSxcKER+CH8SVLV\u002FOGSrVN8WfCRvyXXIvZpbUMR1FZIhweydMZa\u002FMRBPn\u002F74pb4RhLyQMgAHviRj3CSVDtf45ZceazDMsCBsqkDor6cK5N446MfogSycOiqqn+2kxeiLBbVIU8j\u002FbQF+ZENon0trp+oduBGXwnb20h561E3banU5nrU01NlqHZcG6uDayTugc41DMnSe8atf6lcF0qlPWE7LJ60rBIy0rdMvplmnElGjhwp2267rX8BwLOINmFF89577wlWIuSB\u002F+OPP5YP\u002FvOB\u002FPOf\u002F5QJEyZ4+viTTwrPNnjg\u002Fc9\u002F\u002FiNpv8RD2r\u002F+9S\u002F573\u002F\u002FC6vAh2Ln+++\u002F9+Esfz3++ONy3XXX+bYPGDBApp56avniiy\u002FkhhtukLfeekuwpKEttClsxycOH4tn6xiWS7QfDFXcn7tPGG\u002FBizh3exSys92MvFwDIjnvhPCHH35I0BP1Ecc1I2Ly5MmCNRSYIh9p1Pe\u002F\u002F\u002F1P8EPwffrZp8K1IJ4wPKThEjYiDvr6668tKroZRiA\u002Fa8iwgFG02hFgwIaSOVvcZFdV\u002FQCMPyTppx9V9XhI4gN+qpqIjcGaEcBMpuZM7Rm6k7e9iN50VOvfX1TrXyaYqNa\u002FXNX6l4msRtyT4ZhlfuKNx+JCt5Z0KwdXVf3b71JlqXZON15J+aiqL08y8kFWFu4Q\u002FlAsVfUTfNJCCnlCPxiHfJSn2tEfwrTQH5ZBHkvDH6Y10m8yha5qR9tC2VQ19RrTHsuPX0p8VNXnN15csJXgQ\u002F5knCWralF+eCVDH1Utko\u002F2qRZjmRYnvfWpQz1J+VW1Ypsl4x\u002FaFIpIOI1Cniz6kVm1o79xHxGXJOKzKH8oE\u002Fd2KCfKg7PPPlsglATQVVde5a1C\u002FvznP3sXBYSPv+oqOffcc+WPf\u002Fxjge67915RzWPDAp60s846y2+TOuecc4Q46kfRgLUJ+U899VS55pprfJ3UO3HiRFgySyhebrnlFi\u002FfsPWHecuZE086UX70ox\u002F5uOuvv15QXNEW2v7+++\u002F7eA68BQPiH330UXnttdcExc7rr7\u002Fu8SMdhQwWOGwrAzuscp599lmfHwsb8r7yyis+fPvtf\u002FOYUSZ5wZb6uE4q6hVFYHzeeefJySefLDfddJPnp5zwOl\u002FlruNvT\u002Fmtv5a\u002F\u002F\u002F3vvbIM2aiL60PZVDjBKeAs7rvvviMqUsYRiMqZjF+gKF7PI6CqfvIk7R8eeqraHup5R7V0Xaql03peslhDRCAiEBGICNQTgVhWRCAiEBHoaQRuvvlmQRkwzTTTyEorreRfQrKdB4XBCiusIGuttZasvvrqPh5ZZpxxRhxPWHFgHbLUUkv5dJQUKHawmLn44ov9mTaUu8wyy\u002FgtUCh8fMaMf40fP95LiOybbLyJTD\u002F99P4lxFZbbSWnn366\u002FOY3v5FFFllEFlpoIc\u002F3\u002FPPPexeFB1YvM800k8dyrrnm8vFzzjmnrLHGGt7a5sILL\u002FQucQsvvLBgyTJmzBh54403BBzJAI64Y8eOwxGUJ8Sh8CJiySWXFK4PW6zAdMEFFxTqfPXVV0nuRGxr49rSnkmTJgnXd9VVV5WppprKK9Oom0wvvPACjiy33HJ+65sPxK9MIxCVM5m+PFG43kQApQzUm3VSF28\u002FqDeNSIMnk5QVvVFW5MjkRYpC9UMEYpMjAhGBiEBEoJ8iwMLeFvQ77rij7LrrrvLTn\u002F5U8M8wwwyywQYb+O1P0047rd8GOd9888mIESMKaDHvPOKII2SfffaR7bbbzsez5QclAltyiDj44INlr732kj333JNgU5BtI1pggQW85UsotKqKqvqoddZZx7soNdhmZEqatddeW1BILbbYYj4dd\u002Fvtt5exY8cKFimc+fPLX\u002F5SfvaznwkKMJhQkC2++OJ4\u002FfYjthuxTQleIlEYsd0IP3zgjH\u002FIkCECxocffrggL3FJ2nvvvf213XzzzX0SZwWhcFpllVV8GLlRAP3jH\u002F\u002FwYbMQ8oH4lWkEonIm05cnChcRyC4CqvkHWaMlVM2GHI3GoXfrj7VFBCICEYGIQEQgIpA1BL799htv3YJcZuXBAn+11VaTZZddlmh5+umnhS06WGaMHDlSsL7wCe6LPChxnFew3sBF+YBFDX6UOliI4F9ooQVxmoJQQiEoChHagx\u002FCIogtTxDKmBVWXEGwJOK8nmefeVbefPNNb0GElQz8SeKcGeLAWDU\u002FH12o3fqGrV4c0gye4Ie1C7woyHAJYz2DH+UMyhv8ll9VBUsc4pI0zzzz+ChrF9YzRKBEwmXbFZY4bJuCF6sg4iNlH4GonMn+NYoSRgQyiQCHO0r+OdQz8lVTqqvfy1ENby\u002Fw6IAWCUla3BBbA4V58fekyJQfUpZl7UkcYtkRgYhARCAiEBHoKwhMN930Muuss\u002FrmmCUGVhQ33nijV8hwQDB+tr9g\u002FWJWHD6D+8JChjNUUFqQz0V5ZYUt7tnig2UOFjrPPZff+gNP1mnw4IW8kgVrEs5vQRGCAuaaa672v9rEmS8c5MsZRGz7oj233Xabty4aMmSIDBw4kCiZepqpvcthvXjmn39+HHn33XeFg3yJf\u002Fnll33c4MGDRVVliSWW8NuYnnzySR9eYYXlBSUYyhmwnm222QRCiUJGrGDAGfnYVkVctYQyCIUO1w\u002F5yRetZkChecitHJpH2ChpRKDeCMTyuodALueGEKcg6V4pXczt6vX1dzF7b2RTVf8gVs27yTpV8\u002FGqeTeZ3pth1bwMqnk3WbdqPl417ybTYzgiEBGICEQEIgIRgd5B4M4775TRo0d7QikQ1hoqFzi499prr5WnnnpKsLLgPBoW7myl5ywZDotFWRPm56emOZT2oYce8tFY3aDwMYuOyy67TI4\u002F\u002Fnixxb9nyvjX9NPP4LcBMW\u002FkfJbf\u002Fe53vg3\u002F+MeLfp7Gti8O+qUZdh4PZ8cQtq1O+JdZehkcQXF1yimn+DNqUKxgocIBvhwMzCG8WCPZFiPOkyETv6yE8gRZFl10Uf8rWhzya+fSrLzyyl4WrHtOOukkgVAikbcWMnmRf7rppvNn5dSSP\u002FI2FgG3smqsAP2g9tjEiECfRUBdy1pyOdGc87l\u002FF+z5f1cP9bXkXL09X1tda1BV\u002F+BVzbt1LbzOhanmZVTNu3UuPhYXEYgIRAQiAhGBiEAXEWABjwULxCI8LGbYsGGy2Wabyeyzzy4c7osFB+ejoBDgZ7bhxTKD806gUAEA75prrilYgLCwZ6HPmTSq6s+ZWXrppf2ZLVjObL311oKyg\u002FKagVZccUUZNWqUPxOGtiE7W7eIM8UT7cCaiHbiZ7tSmDZ48GB\u002Fbg\u002FYfvbZZ0I5+++\u002Fvz+PBoUXljlYGe23336CIoYywB0X4qwaXKxbcCG2NOGixOE6oQgDf2TritXLcssv5+WiTK4lPxmOP1KvItDlynJdzhkzRgQiAhGBdgRy7qHdkstJS0svkKuH+tqrjk5EoM8iwNtN20dujSTujjvuEIg98hbfm+5zzz3n63\u002F77bc7VcuBkcgGMXnvxBAjIgIRgYhARKDLCGCdccYZZ0hIHFRrYVX1ZQ9zCpojjzxSsJzhkFo7M4VDa43X3H333df\u002FpDThAw880B8EfNLJJ\u002FntPqEChrNTOIgWGbCsQXHDz0eTDyWGrzjjXyhd9thjD982sOHgXfALxUaBhdKKuKRyRFX9Acq\u002F+tWv\u002FDVAOTNo0CCvuMLS5eRTTpYDDjig6CBflD1gBNkBvvzSEmGIX1KiLgirnaOOOkp++9vf+nK22morXw9b0Nj2BD+kynUWXw9hLIHID33630\u002Flm2++8S8DUc4QF6l5EIjKmea5VlHSiEBEICIQEegHCKB0ue666\u002FzkkUkwky5M2Jkwtra1CqbmEGbUjYCDPfDUz175ZP3IRBqUTIvhiEBEICIQEehdBGyrTq21cvZKzr0Mk5SMlKmaVw6kJDdFlKqWtPrhzBhejKCMwtpGqvyAF7hVyV6WjTOByjKUSXzsscd8Kkontlz5QPxqGgSicqZpLlUUNCIQEYgIRAT6AwK33HKLsCeeyRlv1zBLf\u002FDBB8UmXGkY8CsT7Gf\u002F+OOPxSxWOEyQt3\u002FEkYd4whBKFOI4q4Dwp599StAT1i8cGhn+ooVPKAy3aF8AABAASURBVPH19ddfCWVAmMqHbOynJ556LB55iEM+i8Msn336YRxv\u002FuBLEmbjli9NVg60JI\u002FJAg9h+ylV8vLLGcSBG2HKpH6wJhwpIhAR6D0EYk0RgSwh8Mgjj3hxOLsHRZQPNMkXz1p+pQlxsWzCjdRcCETlTHNdryhtRCAiEBGICPRxBFAa0EQOB9x1112Fgwo32WQTmXnmmYkuEEoIFC78AsQxRx8j5557rvz+978XrG0og5\u002F45LDHCy64wOdBKUIY4nBIIh9++GEh\u002FOorr\u002FpfmuAgSEyzzz\u002F\u002FfDnmmGOEgyLZSgVvGqHc+MtfLvZlwJucyF5\u002F\u002FfU+jTeRlp\u002FDKanzlVde8VEono4++mj54x\u002F\u002FKMcff7wg7xdffCEoiOBLEgofJqClZOWXOMhj5d9++9+8DOecc47\u002FxQwUU2eddZbw6xw5zQn1\u002F+Y3v\u002FH1Y0p++umnC2cJeOHiV19BILYjIhARiAhURICXEmwB23bbbaUZlRu81Nhyyy2Fs2vsLJuKjY4MmUIgKmcydTmiMBGBiEBEICLQ3xHgMEEwePTRR2XMmDEyxxxzyEYbbeR\u002FcWHc2HEkebryyisFpcdNN90kWJ5w0CCHFGIpguJh5kEzC78YQZitUuPHj\u002Ff5+Bo7diyO2NYkfurzwgsv9GFMuTGHhgElzl1334U3le68407BYoc99yNHjvQHRaYylojkFy\u002FYsoUCiH33mGDzk6ScWcM+fd5cQnaeAcqfaaedVsrJar988f777\u002Ftax7ZjhnUMcSi1SODwxRdffFGoH5w4o4GDGydOnCh\u002F+ctfYKmRIntEICIQEYgINDMCPAt45kAzzTRT0zWF+QKyo2BSbe6tZ00Hfp0EjsqZOgEZi4kIRAQiAhGBiEA9EODAwJVWGiIoLDBPxkIEqxKULDc5RYzVseyyywq\u002F1EF4lVVWEX4d4ogjjpAZZ5xR2NLz3rj3BIUN6VjSYImiqoIiBUUNygrimYC2tLSIKS04IJHDB3n7Rt6XXnwJpxNx9gwKJLZf8WsXAwcO7MRTKeKNN97wLGuvvbag3KENWAoh9xxzziG8vRw6dKjYr4nwNhBFVDlZ7W0hSiPyYYWDooeKaDdtxg\u002Ff66+\u002Fjlc4JBLFDHKoqmB1hIWOT4xfEYGIQEQgIhARiAhEBHoBgaic6QWQYxURgYhARKCZEIiyNhYBfv1h1113E7b6bLHFFoIly4QJE7yFx2qrrVYQbtNNN\u002FVKBCLMsoQDCeeff36ifBoWMQQ4Y2XcuHEy77zzChYq33\u002F\u002Fvbz00kuCCTcWJGx5go+6Z511Vrz+VyDwsMUHfvwhofwgPGTIEJlvvvnwliQUTZbIVizzowTBP9dcc+F4xRFthDhYERPtSy65RNiKtOGGGwpKqEqyYj0EZtZmCt5ggw1wBAywniGAcsbqR8l1zTXXCFZI008\u002Fvcc8KmdAKVJEICIQEYgIRAQiAr2FQFTO9BbSsZ6IQEQgRCD6IwIRgRII3HzzzXLppZfKW2+9Jeutt55gzQErioQfD\u002F0x3gItuOCC3o8VC5YwKFJsyxJpppzh\u002FBWsSLBIsW1TdsAwSgpTrqAMYVsRChSUNxQ+zzzzyNRTT423iDgTBxNwrHvYXlWU2B6wc3Lefvttf1AxViymHIHFFEnvvPOOtxRimxVn19x2221+q9bVV18tbDNCAcS5O+SpJCsy0W7w4DweVZUVVlheUAChnKEOtk9BptRae521\u002Fa9jYbmDQgwCK+qLFBGICEQEIgIRgYhARKA3EIjKmd5AOdbRIARitRGBiEBEoPkQ4EwVlC0oKTgc1345ws6BCVuEJQnbilBunHjiiXLqqad6pQaKCLbpsP+cbUxm5ULc4MGDfRGmJEE5gxKFbVIkcJ7LCSecIFbvj370I6I70ZxzzinbbLONj8fqxMrzEe1flI2X7UOnnHKKly+0oll11VWFLVUojziM909\u002F+pNwzg0YoNCxbU9YwXCgLwf98otOlWTFGoh6aTfWQtNPP4PQdrZ7YRFj59JQP+fYPPTgQ\u002F5AZQ4Kpi0opoinjEgRgYhARCAiEBGICEQEegOBqJzpLsoxf0QgIhARiAhEBOqIABYiHADM2TFYsUw\u002F\u002FfTCthwoWQ2Kln322UcWWmghf84MSo0VVlhBDjjgAMEPvykiVFXg52wYtv6QhlUMYfy777G7\u002F3UKwihAUGrstNNOsvrqq5OcSiiHsKDhHBi2H3HwcMiI8mPY+sOENmCVwyGFZq0CH1Y8nDVDHGfqsKWK7UsczjtlyhRYPGE1xFkxEFusKsmKIsZndF9mAbPwwgu7UP7flEbEUT9WRpSN1Q3t5Vey8pzxOyIQEYgI9F8EON\u002Fr008\u002F7XEAeOZwhlmPVxQriAjUA4EeLCMqZ3oQ3Fh0RCAiEBGICEQEakWAc2NQ0HDmDJYwuCNGjBDiOYfljDPOEAjrGMpGEXHQQQcJlidYvOyxxx7+zBTSoO22287zn3766V5JQtyRRx7p4w477DCCnih76623lmOPPVawcjn00EMF5YpPDL723HNPnxclCtG77LKLD5OP7UTIBqmqqKpstulmfsvQSSedJFtttZX8\u002FOc\u002F9\u002Fxrrrkm2f1hvMTRVg40Hj58uGANhJKJcpKEgqmSrBwAbPk4YJmKVlppJV8v8Zy7QxyE8opDkGkzMu6www7+V65IixQRiAhEBPoyAs8995zw63hYKibbyQHqZ555ppx22mmC8iSZXo8w555RP+PvQw89VI8ie7UMXjpAoUUoLyuIwyUevxEvF0IBw\u002FQwHn+k\u002FolAVM70z+seWx0RiAhEBCICTYAASopqxWQbjqpWy16WL+2MmbIZKiSqqlcuSZkP8pdJLplUL1nBWrU++JUUNiZEBCICEYHsICBsoUUpwllcSbEGzjxQUHRjRTnNtNMkk+sS5iw0zgbDqnL\u002F\u002FfevS5m9Wchxxx0nxxxzjGB5afXefvvtPu5vf\u002FubPzONdKOjjjpKfve738kDDzwgnO3GmWqWRtjKiG7\u002FRSCHJpRfQcCdPHmy14zi9l9IYssjAhGBiEBEICIQEYgIRAQiAhGB7iPQf0vgUHIW7ZAtvPm1OcIc3g4yWFcQ5swuXAhrEtIgDlEn7sMPPyQolMkZXCzqfYT7wioDniTBa3H4HatXCCTjiDf6+uuvvKIBHiwUR44cKdtuu6189+13Ph754aU98ECsI4lj\u002FUj408\u002Fy26CwCuHcLxQwpCM36ViPGC\u002FlYB3KdlL4IXj7IrGNF0UX557dddddYofy98W21rNN9JVQT0F\u002Fs\u002FDkyV953YUPfzVZ2Fo9+cvJMtnpNJqVcvzcJHvBcdnfbm49Qa1HWVOmtEqjqB7yxzIiAhGBiEBEICIQEYgIRAR6AIFYZEQgowicd955wkHmdm7L+eef78NjxozxEnOYO+n33HOPXHTRRT7t6aef9ml8wUf6E088IShw2L7KweVsU8UC47333hMIniShSLE4FAKUh5LG4kwm4qEfpvwgf\u002FnLxV4GDqTnHDDjRRmEn0Pq4Q3L5hB34h5++GGf99VXXhXOqmGb7bnnnusPguegdfJDlPXiiy96Xn6RjzLZPsWW0z\u002F\u002F+c9uvddx3hjl9hXCMojtwpzDRps4KB83UnkEQv0EeopQbzHjjDP4bdzEzzjDjDLTTDPJjDPNKORpVorbmsr3h5gaEYgIRARSEXh+wqcS0gUPjRWjPS95Rows85VXXikhPf744xJSmkmx5Y1uRCAi0HgEogQRgYhARKAWBNiqyZlg5MFiBAUJb\u002FMJT5gwQVCGEE+Ys6\u002FsHK5nn32WKEE5YmfBrL322oICB0safkFv4403FspjCw1bj9Zaay2BOFydzNRd61akO++4U7B04Rf+sJihDMqCODSdA9ORCesEzqMhHho7diyO2DyGA9cvvvhib9FAHn5pkF\u002FAw0rGMwZfKGpUVfgFPlX1iiYrL2DrM16soj79b96yiF9T7DMNiw2pGwJROVM3KGNBEYGIQF9FwJQwpnBZ7Dd3yY4XPV1EZ9z\u002Fthg9Mfa\u002FYmSY8GYrJPZ4h3TZZZcJh5FCKHFMcWOTHSsnun0agdi4iEBEICIQEehDCHBIOs3B6sUUGihT2M70n3\u002F\u002Fx1vDkA7fGmuu4Q9Rx+qELUCm0EDBwy\u002FrTdt+7gvpc845p2CFwYHsc889t996NHToULEtRNtvv70MmnkQRVdFnD3DryVx9taoUaOEX+0LM7a0tIj98h0KJeYzqioocmgXFjnEY7mAEgYlDvk5bH2vvfYSDpInnCSsIDjQnjqHDFnRJ7\u002Fyyive7Wtfv\u002FrVr4QtXFxXcEPh1tfaGNvTfQSicqb7GMYSIgIRgT6GAMoYrGBQxoSKmKTCpaeazaTHFDemtAkVNt2rN+aOCEQEIgIRgYhARKA3EMCKhHpQzvBsV1VZf\u002F31ifJWImapghXFrLPMKvZLcs8\u002F\u002F7yYBQ2WMmTYdNPNBCsUymFOwJahN954wyt0OHfmkksuEc7j4Jf0VlllFbIUCIUJgVJnuiAH6UOGDJH55psPbydCgUQkiqNx48YJ56cgL2fIoHDAKmTJJZcUO09n2mmnFZRI5FlooQVxOhFloPghYf75F8DxFkPe0wRftBExwR8X4twe3KTlEthwHVCA\u002FeIXvxAUbvBFigiECETlTIhG9EcEIgL1QaDJSkEZgyIGMmUMVjAoY7LSFCZjprAJrWuiZU1WrlCUIyIQEYgIRAQiAsUIYNWCNQnKj7Fjx3qFBlt44PrHP\u002F4hbFNi0U4YMmsKfsEICxksLOBnUc9WqJVWWkmOPPJI2WmnnQRFyx133CHffvutcHYLW4RQrmyyySYU5X8hzyxgbHuUuZ4h+Fp55ZWFLUgohF5++eUgpcNryhksW7DQwZKGQ27hsMNtUUbRZuKQ69VXX\u002FWHED\u002F33PNE9TlaeOGFfZueeeYZv40L66E33njTxy08OJ\u002FmA+5rt9128xZJWE2hfHNR8T8i0AmBvqGc4ZcvoU7NcxHEh+SiCv8WX4iInmZCIMoaEeguAqaUYYvSE2PzW5G6W2Zv5TdljVnW2Dao3qo\u002F1hMRiAhEBCICEYGIQHkEVFWWWmopwbKCM2JQaKAwwaIEaxpym9IDP+mksYAnjNVMLpfz1jEcFHzVVVf58+uwXEFhg9UJChcsaODHquWcc87xh+3iR1lCPD\u002FrzAHCl19+OcFORJ3bbLONj+fwXpPNR7R\u002FYd2DsghFE1Fstxo8eDDewvYs6pt11llloYUW8vHMUY4\u002F\u002Fni57bbbfLivfa266qr+2nDAMe3kwGOUUuBpiitr89RTTy0jRozwwXvvvdf\u002FspAPtH+NHj1aRjviEOj2qOj0QwRyTd9mp2BRVclBOReQ9o\u002Fzqgu35HLSkstTzvG4\u002F3YGKcSLFqKSnhiOCEQE+hgCppAxCxmUMn2hiaFVDYqavtCm2IaIQEQgIhARiAg0OwIoLKwNKDTwm6uqhbNciFdVsYOBOZB3tdVWI9oTlhdYxmAhg4ULCoCRI0f6NPv66KOP\u002FE9eY8HBdqPXpVvNAAAQAElEQVStt97aH7ZLWWw72nLLLY21k8tWKCxoUAyxRYqDf5NMKJqIU1VBMYOiafbZZyfKb9MhrKrCOTNLL720UC9KJORAyeQZ+9DX8ssvL7vvvrvMP\u002F\u002F8oqr+l4O4Rj\u002F72c\u002FEtjyFzQVjtjOhwLn77rvDJOHcHyyN3nrrraL4GOh1BBpaYdMrZ1TVK2ZU1d8U0v5xIR9PsLWtzZvUqbpYdU1WYlOoVHwKa4yKCEQEmgeBvqqQKXUFUNSw9QklTdz2VAqlGB8RiAhEBCICEYGeRwCFBz8TDXFmDDVuu+22QpifxOZngIkzMssUtjCFafhR0Jx88slyyimnyBFHHOEVOyussIIvi\u002FJCGjx4sFcQjBo1yvMfd9xxgiWO8aDc4aBewpxTQ\u002F0cMEz42GOPFSx68EOq+UXSdttt5+tCbg7zJQ\u002FbrOA57LDDCHpC1r333luQlZ\u002FUXmeddeS0007zeflFKZNjv\u002F328\u002Fx8\u002FfjHP\u002FbpKHYINwuB\u002FyGHHCL8zDlt5RrRfuRHEQM2kKoKCipwOuOMM4RDm8N0eCCwl\u002Fjptwg4TUUTt92NE1jDpLbApRGPtrattU1Q0BB29wVOEVFGLqfekoabRrU9s8RPRCAi0MwImFLGti01c1u6IjtKGkyKOTgQRU1Xyoh5IgIRgYhARCAiEBHoHQQ+\u002FexT4XBdakOBgZskVRW2yCTjO4WDCLY\u002FBcFe82I5o9o\u002F1lW0tdeAjRX1WQRyTdsyd5+35PLio4Dp1I62fIyqY8z\u002F+4g0XlUtWN04r6hT1Ih69vgVEYgINCEC\u002FV0pk7xkdj6NWdMk02M4IhARiAhEBCICXUEg5qkvAk8+8aRw0C9ntpT61aT61hhLiwhEBLKEQF67kSWJqpQlp3ntCcoWs4oJs7aJ+2vLa2hacjnBIoZ0H+O\u002FCOWJ\u002FFOmtPrBkBhK1qidAYpIEYGmQiAqZSpfLqxpsKKBKnNHjohARCAi0HAEogARgX6DANtc2PIE9ZtGx4ZGBCICBQSaUjmj6lQnjmgFyhkXwpsnNUdFVX0A5Qt8BFRdnPvHX6B2JU67k49O8uRj43dEICKQQQSiUqa2i4KCBkJBA9WWO3JHBPoiArFNEYGIQESg8QhwYOxaa60l8847b+OFiRJEBCICvY5A8ylnnNIE\u002FYohpd4qRuXll1+Wv\u002F71r3LKyScLpvt\u002FveSvPq61tU3szBkUNC67QJYfN2FIQ1SkiEBEoAYEUIBOaW0VLNB6nFw91GfiXfDQWMnumTIdowvjTyWyNvWWi4IGSlPQJGXtLZn6dD2xcRGBiEBEICIQEYgIRAQiAlUh8Pe\u002F\u002F70qvr7E1DzKmaRGpf0qfD7pM7n22mvl1ltvlf\u002F85z+immfET9yYMdfKpEmTPLdqPs0H6vD1zTff1KGUWEQzIcBP3913331y4oknylVXXSUfTvywSPxWpzh4\u002Fvnn5Xe\u002F+51ceOGF8vrrrxelE6A\u002FTpkyBW+ByMdPF0KFyCbwoHpAKYMCVAj0hsyuHuo7\u002F8F3ZNHf3CVn3P92b9RaYx1tDg5HyNqG6zxVlGAKkSpYS7LUmkCdDz74oO\u002FTjz32mBCGkuUQF1IyPYYjAhGBiEBEICIQEYgIRAQiAvVC4NFHH\u002FVr\u002FHqV1wzlNI1ypqBWaRNpbW0rvKG\u002F44675K233ipgzVt7H3ALItx3331X7rvvXv9LTIT94gJPCTrgZz+T2WabzSt60lj+8Y9\u002FyL777isLLrigzDzzzLLZZpvJH\u002F7wB\u002Fn6668L7G+\u002F\u002FbY\u002F44ZzbqDll19e9t9\u002Ff7n++usLPJU8\u002FIwceSHq+clPfuJ\u002Fji4LP4vLz+Ktt956RU1AqYCcO+ywQ1H8uHHjPBavvvpqUXx3AnfddZdsscUW3SmiS3kZIPjZwU022USOP\u002F542X333WX11VYv9L+JEyfKUkstJauttpocddRR\u002FpoPGTJEbrnlFl8fCpmdd95Z5phjDll88cXltttu8\u002FF80T+mmWYaOfDAAwlmnQrytTpllNNCFMK95bng4bFyxr1vu7GgtbeqrLEeFf\u002FnFMKqzlcj1VhZt9hVO+R7+OGH5YknnhDVjjjVdH+3Ko2ZIwIRgYhARCAiEBGICEQEIgIVELjmmmv6lYImVwGPzCSraidZXnnlFXnnnXf82pBtDpAxoZth4YgyBmUJP0uH3\u002FO05bkK4XxQJk+eLJdccol89913cvNNN7XHdjgvvviibLDBBsIC\u002FSaXPn78eBk1apScf\u002F75csghh3QwtvsmTJggX331ldxxxx3Cgv7Xv\u002F61nHDCCe2plZ2f\u002F\u002FznXumDQgaFyH\u002F\u002F+18ZOnSooPConLvnOIYNGyZPPvmkfPHFF4VKnnvuOfnyyy\u002Fl7rvvFhQ1lgDf\u002FPPPL8suu6xFVemWZvv8888LCpHSXPVP4frRR2jLqaeeKrPPPr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SjQsiUcJtoZH04bWKvpuq+vbCJvLKU6mKd+mVneN8r+ImOxXldIz3bg+LBzXheYlrxdxpIX3HnGRuoeA3dNWiqr6F4oWNhfszR\u002Fd+iHAGvyGGzp2uZQr+fY775J1f7S2zDLLIM829r1x3hLKB9q\u002F5pxzDpn40UftocY5TaecASrX9\u002F2Cb8UVV5DFl1icqCLisQdZ5OKLLy4rLL+CBTu5HASLFcOECRP8gptFN4v5OeecS66\u002F\u002FnrPz4IZrRuWHD4i+CI\u002F55\u002FssMMOQWxn76RJn8mZZ54pG220YefEEjF2Q7e0tHgODrFFwYFyhC1KKDLYPkOiar7VKAgGDBggK62UtwIirScIhQy4oQBhi5LVgQULizjOmwnjLb2ci9IJxcVJJ53kt1LgosRg+xJtJq9q+uBHWkjgfcABB\u002FjtQwsvvHAhicN4eUA983T+QGlLIEy8hUO3JdciWAGts846fssVCh4zjWNLHLz0G9LZUoYyxtK5RlgSwWPEVjQOQubwYiyu6D8oG+mDKPjKaYOtjCy7bm0mfhGLxwmac5NRyHn9P+8WWv1kts0txggRnXfP\u002F+dE2f8fYwWXWBQ06yw6G97sE5PvelJPtriLcj70wANy5eWXi7twxdSTspYou9W1IW0SmsYOr2p+jExLD+MYd6HUsl2fJg1+1Y7yiIOIb3HjNeRmaQ6m\u002FOKG+P5ANoaqdmBj7eYa4FftnEZ8W1vxGT7E1Yt6ohzao5reFtKcVtn9p6cn5Wlr71epfS7JnBKutb6UInotijZyf6iqvz9oe7Jy4iB4k2lZDLdV0Xfb3DVunva0ueGLZzIk7f4O5GkL5FJ8ZN7vvfGrgQikjQOu23mJSOO+g1TVKd6m+Pj41TUE6PNQeE+bn+egkWp1z4CuSRFzcRzGDYkfwkmi8uZbb8sf\u002F\u002FRnOfKIw30S1+2LSV\u002FIVAOm8mH7mnqqqfxLdws3ym1K5YyBpaqy2aYjZMklebPuYhP9n+ASTjEzYvhwl1j6n4s6ZMgQQdGAUsHo9NNPEw4eQlnAIbBYS3AgLAfJcgYN56mggODMFpQAO++8c1ElWLZw8BPKG7a+rLnmWrLnnnvKyJGjPB9WEuV+OhkFANunsCDBKoNfAuLcFORgcEVJw9knnDeDQoYtRqSx2OcsEw7u9RV18StNPgZ3G3BQvHCwLbKY4oSqNtpoI3\u002FGC7ycC0NctbTvvvv6s1rA+YMPPvCH+B5yyCFeUWOWMSuuuKL\u002FtSZ+eWnSpEkliz766GNknnnmEfDgOkDIPssss8iBBx7oD1HGuufLL78QLFU4JBkrpGSBqipguffee\u002Fskrj+\u002FNMW1IIItTLjUg4tihTpMWTd06FC\u002FLYs0iLOCUOTg52Bi6lxyySWFsz2woOG6L7bYYiQ3N7k5HduTWlHCuNmBqna0x4UZHI3YxeDY5fwJE2X0exM936XjJnoFjYrK6FGrSzMoaFqntEqSwMCTS2urkTwQPfRVqywh\u002F7h3x8oVl10uvl3u+uL2kJgli+VeVnW9w1FJpvYE47WJU3t0qkOfbG1X+qhqgYc4VRXGOyPjFfdRVfct7sVBzrt8UR88+PsDoZClneCDmySwAJNkPGFVLWALD3hLhj\u002Fl+hTtRPSWXEdfIFyK4Ke9tFtVS7GVjCc\u002FiS256uqDtxFEv4BU822kvchh8uOHCHcHD8roTVLVin2X9oj7qObb7ryZ\u002FufacK0g1bwSLRS4UnrIG\u002F29gwD3DTW15IrHAXf5iO70bPKR8atLCIA19zT3gWrxPc09QzyEv0sVxEx1Q4BfIT7goJ\u002FL6af+VhZpf1GvqjLXXHPK5198XlTPpM8\u002FlwUXXKAorhGB4ju4ERJ0s85Bg2YRlCJbb721LDD\u002F\u002FO4BmfO0wALzyzbbbC277rqLzDbbrD6upSWflnSvuupKGTVqZCeeLbbYXL5wF44FPGKiaGARj1UE55dgjYElDb+EhCKjxb0thc9okUUWEbYPYWHCT1Yfd9xxcuqpp4pq\u002FkZG27fqaqsaeycXKxm2GS2wwAL+p5kpi\u002Fr5dSiYVdX\u002FItDuu+\u002FuFQ2DBg2SQw45xPNibQJPdyhNPlUtDPCcO\u002FPJJ5\u002FIVlttVWiTuA9n4HCiORY0ucRDwiWX\u002FUdJAVYPPvig0G6Isu666y6vICEzVjT8IhP1Ym1CXBqhJOFwXhQlYAfZtWSrEf0Gxdass87mLaYuv\u002FzyIiWKlWlt4Fem+MlulEQoULj+XFPi4KW8iy++WFCskD7bbLO5\u002Frdrpz2RF114kf\u002FJcrbKodgj7\u002F777y+Uh\u002FKO84BMsUNaM1Iup\u002Fk+oU56R+7feRL\u002FRBq5JBQzfx33gbiM7t+parRNRo+fKM99Pll4EP58g8UkfrKDAMrEK6+4oqEC0S9YJEMIYmH8RpZm97HFp7nkZ8Klqq4PaieWZBmq6vsmjKqd+YnvLwRuDgz3HG1JbbJPdymqlXFSzfNwPVyWzP1X6lO0VTXfhkrC00bjVy3Oo9rRv6wc+M1vruW3cDO7tM\u002Fao1qMRzO0SzUvM+0I5SWcHD\u002FC9Cz7VfNtKiWjavn0UvlifH0RsPsmWapqvD5JTLoT5l42rFXTsVXVwhwCflXtTpUxbxkEeHG+3XbbpXJ89NHHsu\u002F+B8pRv\u002FqlrLP2WkU8yy6ztLz66mtFcS+++LIs6NbcRZENCDS9csYwQ3HCBcIiAcJPnKWXc19++WX\u002F88xJHpQd\u002FAIQZ8RYGr\u002Fsc9555wm\u002FRMRWFSxnsJpR7bjxUJ5w4xq9+uqrctFFF3klkpWD1Q2Kjc023cyiilz20WGxA6EMQjlxwgknyODBgwtmwJSvqkL8uHHj\u002FAnUnEfDT2OHhVGXKQEsno781ltvWbDgskUKZQ952K6z6YhN3XzbLZTbOVTVDzhMMlA+oIRAQdWe7B0USsRjVeMj2r9Gjhwp\u002FFpRe7DgcJYPFjMWwdagO+64Q7h+KFPY8oPiwtJx+QUktKH8uhRh8EJ5gt8IyxswColzXUhHkQY\u002FPFgmYTU1ZMgQwcppxx13hMUT7fQe98W2NixdPvroI\u002F+ze2PHjhWUM5Tlkv3\u002FXnvt5X+CnWsG3xVu8YpyyCe2f6FAQyYOV1VVH0u\u002FwhqLrVAop7D48QmN+KpDnfQYFDQtuZy05Nww49ppb9VJU1Uf35LLp+\u002FxynuCpUxbq4jrcOI0gKIuzXU22feFd+WZSZNl5YVmlev2XcMxZO9fe1Ak1fqWrlq\u002F8hqpoOG+C4lLoKpCnLR\u002FbBEdxrUnpTrcl6rqup\u002Frs9L5Q7rFMuGCVPN4qubdkAe\u002Faj7e8vVFl3aCRTmcSQ\u002FHU8OBeK4TrsVRHn7V7GGHrMhWqq3WjrS2ki9JtFVVU\u002FuclWFl4kIWL+5D2Dmp+YnPEvEMMHmRy\u002FyqHde5HB7kyRIhP\u002F0B1+RCfvyqxW1KxhHOItEWa4PJF4YrpVue6PYuAlwXagzHBsIFcv0xvI6hv8ATPVUhAHaqmjrmkmbXQtyHsHNSeYmP1D0EWHNtt922qYWwmwTFzP777SsbbrB+J57tXb6LLxktrMVJfPSxx2WiU+b8eL11CTaU0megDRWpeSrnbJCuSotCotQ2GiuTG5yBVlXdGjVPhMN0bnwmB7goRVTVkrvsqqpgobPffvsJZ9dQdrIwVS3IlEyrJlyJh19vQmnCdrLx48dXYu9Suqr6AZMtSpLyAWtVTUkRmW666VLjLXLaaaf1+Fi4Wjd5uni1+bLGxzYXfkWHyTguW33YuoSchbQprULaLk758vp\u002FvyTJEwqatilt0tbaKrjk+8P4\u002FFYnFDSHb7SE58vWl+sn7j9bMvWONKagUW0wAIn6GT8NAcbIkCw+dG2cI1\u002FIa\u002FGMB2Ea8arqxxBp\u002FyR5iCYON0uE7LSR9iAXfgg\u002FRDxh+Ajjh\u002FCnEfzEwxMScZCVo9q5j6iqHyvhsbyUl0XckIv2QCarucRBtENV8VYkeGGiXCsH1+JJAwfCFq+qHi\u002FSINJUFW\u002FmKUfMTLMAABAASURBVOfkRF7aAuGnfap5+QnTiHJ4kJ4VUlV\u002FLZCb9kDITptCGdPiwvQs+VWVR657NucPbKZNyGfKSNXy6fBmhcAd+bk+yIQfwm9EGCIMH37yEW4mQnZVLSlySy6\u002F3KN9EG20a1oyU0zohAA4Ewl+4Ghk8arqX6BbPHwRZxCrP\u002FHCf9tt0xUz1HbHnXfL2++8Iyee\u002FFtZdc11ZJU11vZ0wYV\u002FIVnW\u002FdE6suvOO8qW2+wgQzfcRC67\u002FAr5\u002FaknF3ZpeKYGfeXv1gZV3sPVZrp4ttNU2nrEDa1aPNiqqn8zrJp34TFKTgikix\u002FK4fwUzq2xsikKv2qHPPBBpNWb+DUsrGNGjx4tKGrqXb6Vp6pFiytp\u002F9Au1Y62tkdHp1YEMJMpk2f3l8bJG59NTudo68AfHnhh3G\u002FoopJFBU2HtEjZv8graK68sqGNbsnliu5lVfVjJeNWkiTlwz2f5CNMPOyq2qk8S5P2j6p24pEMfpCbtiXJRFXVTu2AV0p8SEsjY7f6LJx0LT0sQzV7d5SqpuKC3NL+wU972oNlHfjgTxLxllFVi+oM08R9yJuMc9GZ\u002FFfVorYgu2rHdaYdxCWJeMnoB9mS8qp2tAmxSVctjiM+q9SSy3W6TqGsLbny6SFvI\u002F2q2qkdXAsJPoSTpNo818qaQhvoixZOc+EJKY0nxpVHAIxDDM1PPDlVtVOfk\u002FipOwIcAWHnfaYU7qN2cYqX119+QZ77+xOenn\u002F6SYH2++n\u002F+XS+dtl5J3n8kQfkzttulr\u002F+5UJZaslsvPyNyhmuTqRMIsC5K5y7wxk2PSmgqvrBVNo\u002FDLaqvfdwVi1dl2rptHZxG+d0UzSULShdqm0AvOf\u002FM29Bg4KmcEBwN+Wotv5SfMiRp9nllxst4YntV0aWb8+RIyWkYcOGCcSWPcj4Qle1ZxqnWv9ys6CgCbGL\u002FohARCAiEBGICEQEIgL1RyCW2CgEOPOVc2brVb+qCrs06lVePcqJypl6oBjL6BMIoJSBersxaNypN41I6215qq1PtesLfJQsKFuqrcv4OJeGvIQv2yv\u002FC06qXZeDcmolFDGHb7iEjNl3DXn3lBGCHEb7DVtMoFUGzyZGVv6CCy4oIf1o3XUF2m333QU65thjvfIGhQ1k+ZrJRUHDWUrNJHOUtRgBzuHi7LHi2N4NYQrOQfBmKt67tVdXG+eqPfPMM4Ks1eXoH1ycf\u002Ffhhx9W3Vi2LXPGXdUZAsbvv\u002F9eON8tiOqWN5Q9WTa\u002FmMkvLXargpg5IlALApG3aRHg+fXhxA8lpEmTJvn2hHH4OWvSJ8Svigiwq4Mfg6nI2OQMUTnT5Bcwih8RaBQCnB8gXdCLoFxBydJVuclLGeT\u002F+YaLiZeDQA8RyhgoVMbsN2xRWWWhWTvVqANaJCRpcUNsDbTQIgvLusOGejr2xBME000UNVCnyroZoVMNEEiczN0hyoBMnIceekiigsbQ6Jr75ZdfCofAs2+9ayXUnuu7776Tc845RzbaaCPBX3sJ9cvBYeocyM+h7\u002FUrtb4lcVj9mmuuKePHj69vwXUurTt96f777xeuRS0ijRo1yh+UX20efqnwiCOOqJa9iG\u002F06NHCr0IWRXYjEMoelg2Gq622mtx8083dKD2bWaNUfQsB7qf11ltPksQxAdbSP\u002F3pT8LYNd9888n2228vvFSxNNxvvvlGfvGLX8hSSy0l\u002FMDJQQcdVFclKHX0ZUI5feutt8p9995XRPxgC+2+\u002F777i+KfffZZoiNVQGDXXXeVrbfeugJX30h2K4e+0ZDYiohARKD3Ecjl3BBSg4Lm2c+\u002FEpQr3ZWUMp794itZdeHZvQVLd8tLy2\u002FWMWYVk6aMScsXxqmqqHZQmIZftSNNVYkqIixt2NYH8St0w4YNK0qvR0BVvYy1lqVaOh8Kmn\u002F+85+1Fhn52xHAkmCzzTYTJsntUT3uMJnkfn7m2Wf8xL3HK2zyCoYOHSpMqhdeeOFMt6Q7fYnJML9mWUsDL7vsMjnxxBPDLGX9F154oZx++ulleXorsZTsM800k2A5U+mMg96SM9YTESiFwAEHHCAoYkLix0vsRyzo46eccorwgx833HCDzDLLLMJY9u233xaKPPDAA+X555+Xs846S8477zx59dVX5f\u002F+7\u002F8K6dFTHgH7MZPttttOQlpjjfyvjXKILc\u002F3rG2lKd+qxqbuvPPOsuWWWzZWiF6s3a2serG2WFVEICLQpxBQ15qWXE4053zu3wXL\u002Fu\u002F\u002Fj7Fl06tK1DZXn8gBL40TqkRpgiKlqrwVmEILmf1KWMdUKKJssqqKageVZU5JDJU09VbUqHbIpVrZnyJeURSTwKigKYKkqgDm0Ndee63nveSSS+Siiy7yfr6++uorwZrhjDPOkFtuuUU+\u002Fvhjogt06aWX+APUH3nkEbntttt8PK69sfMR7gtrjyuuuML5xP+MJHX85Cc\u002FkXnmmUfOOvMsuf766+WHH37w6ckvJu133nlnUfSNN94oTz31VCGOLSGU+dhjj8k111xTiDfPgw8+KMhoYQ59v\u002FLKK4Uzxl588UWLLnIxCf\u002Fb3\u002F4mtJ38bCsaM2aMvPXWWyIicu+99wrbjN588035y1\u002Fyv8Zw+eWXe\u002FyQxSjcmsKiA14UBEmMDMsHHnhATj31VF9OaH6OPGARWjdh6QOu1g623FAv17SoMS7wxhtv+DJJNypncfb222\u002FLpZde6hdL1Jvc8vX666\u002F7NCw+2JrmqhDqLdWXwO\u002FRRx\u002F1eNKXJk36TLheKFbJe9VVVwn97fbbb\u002FdyUuYnn3zi\u002FbSLPnLyySd36ivIOWHCBIooUDmc33nnnbLWR59\u002F\u002Frm3IuO6gw9yFwpu90ycONFjg5IHnvZoob+E\u002FQmLMLAO5WOMou+RJ0124qEXXnhe\u002Fvvf\u002F+KNFBHILALLL7+8rLXWWgUaPHiwPPfcc4KiFaEZ64477jjhl27gQ\u002FnClvr77ruPZN\u002FHGcPOP\u002F982XTTTWXjjTeWCy64QK677jq\u002FRcczxa+qEEAhFtLUU09dyMdYm2vJyQILLFCIi550BLAC60+KGVDI8RUpIhARiAh0B4GcW8y35HLS4h42peiC9z8WbXGL\u002Fu6Sq8dpOLy4u784zrsoUrqjoDGlDFYyKHt8oRn+QkkD9ZQ1Tb2azuKvXmU1vJxeEgClCGbRVPfvf\u002F9bWPDjZ2HMG04WxCy6UTwst9xy\u002Fq0m6dAvfnGo\u002FPznP\u002FdbPVj0EocJe6g4IQ7FwNFHH41XqIu3qJtvvrkwKUfhw1tStoskFQBkYIvH3nvvLZZGmLda\u002FLof6RDKg5NOOknYmsSigLM8iIdQZowaNapgFcQkdfHFF\u002FfKJrbQIMu5554La4FQDPDWESUJi3UWFGz5Y5GBRQOMKCWOP\u002F54WX311b0CizjKIy+EAgJsfvhfXunEFi5M+8mPfMOHD5czzzyTbJ7AkoMHf\u002FnLX3olB2+iV1xxRUERAIPhxvUiTDvYAoAFEvXSDjDA5U0qPCFhFYVcEMoptg6ECquQF6UMCyksdcaPH+\u002FfxrLtwK4BCjvGA9LAHjxZkCEbclJW2JdQcOyyyy5+gUZ7UMAMHz7CK3dYhMGPXFwr2kIfROFGWbSnXF\u002FhOiAPZUCVcEZ5RP3wJgkZuO6HHnqo0M+4vmCMIsl4afP6668vf\u002F\u002F73711y7Bhw+QPf\u002FiDT8bqJ7ymTz75pLcYuPrqq306X7QXBRz+pOzEGdEfxo6tw8sFKzC6EYFeQAAF\u002F+677y6zzTabcN9zn\u002Fz4xz8u1IzCgK2sds4YzwasaVDyGNOSSy4p888\u002Fv7z26msWFd0uIsC4jyKsta1VNtl4E5lhhhm6WFL\u002FycZzuv+0Nt\u002FSqJzJ4xC\u002FIwIRgR5E4PwJE+Wv731Y9xpem\u002FSlUDYFo6BByYK\u002FWoKfs2SyopSpVu6Qj0UZCxIojM+Cn73s4ZvsLMiUdRlmnXVWOeSQQ7yYKN9Y4BNg8b7ssssKC0m2jdx0002C4gDz6PBQWszTP\u002FjwAznssMPIVjVhOYOVDYoRLFDuvvvuIusWK2jttdf2Z9KYpQkKuA033NCfM2RKCJQMmHMzwUehhBWG5cfqpaWlxZ9tg6zUi8UDJva0lf6SXARjqr\u002FKKqt4yw54aDtKGCwdrFxcFt9vv\u002FO2YFFD+PDDDxcUOCgysLDB+mLgwIHewoYFP4qMP\u002F\u002F5z34bAHlRMKGsIS8088wz+wU\u002FSiHqyjnFMJY2pIVUqh0ofUK+0L\u002Fyyit72ZCPsx8gthOEPPhfeuklof1cdxRttAFZUWiYxQcKoZ122slbwWC1w3YErkGpvsRbcaxZWKiB\u002FcUXXyxnn3223HzzzVTpCezAaq+99hIwX2ihhXw8X1yzavoK\u002FaganCkzjWj3GmusLq+99pqccMIJwqIGJdUZZ3Qo0cAY5RUWAVhpcX2OOuooQbHEm3+svPBT\u002Fj333CMolrCoIQxRJopI\u002FJEiAn0JAawEUVTuu+++vllm+YXS3Ee0f80+++wFpfPHn3wsc889d3tKhzPXXHN5K8uOmOirFQFTzExpneIVM2xrYtxfbLHFai0q8vdxBKJypo9f4Ni8iEACgV4PojzpCcWMNYSyqYMwShYULvjLETzNrpQJ24eCBkJBk7UzMNgmwdaBUN7orw0BLCDuuOMOv+8fxYbl3mefvf02JhQHFscBj9NPN70Fq3ZDs2GsE7ASeffddzvl500ripeHH37Yp6HE4c0s5u8oBIhkEYzSCD+WFiyYaQPhyy67zCsbaAeWDUxYscQhDRowYID87Gc\u002Fw+uJt71sWWKhTh4f6b72\u002Fem+EoZdlHAmyNxzdV5YoOQaPHiwt5qAD+UGyhGshFAGQViHLLPMMvLEE0\u002FA4omzAbzHfVHXDjvsILxZdsGi\u002F2raUZQhCKDARIHBdhuUQUGS96L8Gjp0qAwZMsSH+WL7GdZKKLoIDx8+XLAGQbE2YcIEYTFWTjnHPcm2hjnnnJPsnlB6hG\u002FUfWSJr2r7SrU4p1Vj13377XcQlGLwqKpvJ9ZjhKHB7rpyWC9+CIUM266wHAMzFExmFYDy6bTTTvPKHqyAsMbh2jNukjdSRKAvIXDjDTcKCvIVVlihqFlt0lYcbisfhjl8AUA4Um0I8JxDEYy1IxYzKGYoAYumeeadB2+kiEABgaicKUARPfVDIJYUEehAAOVJR6hnfNRx\u002FoSJvvCDNyj\u002FFoLtTyhxmmH7km9QDV8oaPipwawtNliQ19CMyJpAgPNNJk+eLLy9DJMGDpzZm0Vz6KvFpynnzHLAeFj4mt9c3uCZH5e98JzRgT9JWB+gMGGiidXGBhts4LdSoZRBVqw96IvkgxfLEhQJbM1igUwfJY0tM3PMMYewL5+wUfjmlm1MTGyTbUcBRV7Lg5v2BhJFBJYhKD9QsMDHdhkUM1iYhESbOfwVHogwrhFKEbb3WNjcatphvKELfvu6t9pYp2B9FKaZny1PyWtD2rzzzium9EQRxq97YR200korCfd\u002FqLCDPyTKDDG2tGR7LT7pJuUhX1pfqRbnZPmE6Ud6v\u002F\u002FmAAAQAElEQVRc94UrHLi8yCKLiKqSxZMpnMirqv7XaFAkgs2MM84obNHAUoZ+geUQSsVBgwb5vPErItBXEECZgjVcaI2HIoD2fT7pc5wCYVFj4+scs89RsKIpMDgPYxwWNs4b\u002F2tEgLHIFDOMN6aYoRgU+489+hjeSBGBAgLNq5wpNCF6IgIRgawiYAqT3pAPBc2zkyYLShesYtLqJJ7tT2lpfSmOhTFncmSpTbYFI0syNYssTIqXXnppv8UmlJmtKVgJYAUSxod+FBachxLGPfLII2GwZj+LfywOsDKhfBbEnFuAooZ4Fr\u002FTTjutLxfFy09\u002F+lPhPA+2LnnrlnazeRQJLOCT25hYNPvM7ou2Y8kTxrlowaoH6wf8pYizefbZZx+\u002F3WfRRRctsJmlBeedsEUKQja2jo0YMaLAV62nmnaklYVFEW3n11PS0olbY401\u002FJYxFDmEjbimHJRImK09YMS2J\u002FDkTTlb3khLo3XWWceXGaZh2YQSI4zrrr87OKN4o2+xqAnl4IDf8EybMC3Nj+IK6y7K2Xrr\u002FM+wsi3r7rvvEhQ0W2yxeVq2GBcRaGoEuJfZZkr\u002Ft4bwq02c34E1nsWhqOd+YgwjjucM+dhKSBhC0YtCd9nlliUYqQYEGFcZexi\u002Fk4qZGoqJrCEC\u002FcAflTP94CLHJkYEGoEAihkUJr1Z909fHCumoMFCxupeZ9HZ5N1TRnjFjcX1dXfBBRcUtnOwkM5CW9m+YW\u002F6syBPlmXg2vGWnwU4yhdkPeSQQ\u002FxhvyhEvvvuO3nxxRf9L3CgUEjbDkMeCKsWrFVQQGCFwlklKCVI6yoh2yabbCJHHnlk4ectkRmLCs5nQTkTlj1y5Ej\u002Fqz68yeWwYUuDn7NSIBYD9oaRMowH19rOIgIelFKUGVq5wJck+j9npWCZwiQZgocDZHl7yXkvWB2BCwoSDgyeaeBMsNREtGPHHXeUZDt++9vfliyH+4HtTJyVgizIlrRwIjP3L1u92KbE4b38YtQZZ5zhzx5iaxM8HJCM4gHFDOcZqHZYknBduF5hX+KgY5SlnD2DhQoLL7afYeFEeUac60N\u002FQ8mVJpvxlXK7izN9G4UTW\u002FqwWOKMIPpdLbJwRhLnI9Fetn8hK\u002FfE7bff4X\u002FNafjw2pVxlBEpIpBlBLi32R6KQiaUE0u9k046STgHjEPDGfNQ0JjlHtY1WDaSF6UCYy5bStkum7ZlNCy7L\u002Fnr1RbGbqz1omKmXoj2j3KicqZ\u002FXOfYyohAryPQ24oZa+Afxn\u002FkvfsNW1RQ0EBsY\u002FKR\u002FfALKxoWeFloevjGLgvyZFUGrE04GwOlBAtr5ESpwUHA+++\u002Fv7CY59wXFALhr9HAl6Stt95aUDxg3s7Em4U9B6Ym+WoNc+4IvwI1fPjwQlbq4heFWJQXIp1n0UUXFRbVnFez7rrrSvjh10SwsBg6dKjwKyHnnHOOXziEPCgOUKTgopAZNWqUoPjgvJGQL+lnQc4bZPCkbghFBAflsvBgq8tSSy0lWGigLOEgYbZLJcupJpxsB+e\u002FcA5Mqbwc8IuiyXBBtkOcAi7JDybIitz8ChOKILaIQUz64T\u002F22GOE7T3QLINm8Qcec51Jo+3JvrTqqqt6xQQLNCyTsMDhwGV+wYk8RiiEqIdtP1xXi6\u002FW7S7OKGdYGCIH152DnTlvBsyqlYHF6VZbbeV\u002F9cysA2gzfrBlq1q1ZUW+iEAdEeixojhv6fbbbxeUsMlKRo4cKRz2zXZOrAT5FTcsyBgnjPe888\u002FzZ9Uw3qLMYdzBys\u002FSo1sbAozTPLNryxW5+zMCUTnTn69+bHtEoIcQwGqmh4quWCy\u002F4LT7i+M8335OQQP5QD\u002F+QkGThW1OLIDZ9tKPL0XVTWdijPIAc2jLhIKGPepYO7Ct5+ijjy4clgoP8WmHumKhgYUIFhAoK3grysGx5OHnuKljmmmmIVggfo0HhU4hIuHhJ7LJx8TTklD6YOHAYt7izMXig3pVO6w6SGP7E9YRbFHCnB4rCbZpUTZWL\u002FBAvOGlzbQRRQEKBc62MesRFCHUD68RZylQTkj8JCzpuFgTwQM2KFcw6ScNop4kluB4\u002FfXXkyxJ3FjchO1gcZTWDp\u002FZfbHdKpQLP7+05JI6\u002FaNAoF5kBSN+gYj6jXGQU8iwbYwDbuHhIF4WVJae1pd4Uw4f7WRbFEo\u002FFDr8epXlG+oUZmyBQza2Q1An\u002FnJ9JXkdKuFsdZVyUVi9+eabQv9Bucs9YLwsHHmzb2FzkRHli4WxTmIRamcOEU8+ysNvFMqeLBuckv3B8mXXjZL1RwS497GCY7tpWvsPPvhgwQqNc7fYioryPORDQc1YxJZLxgbGhBlmmCFkif4yCKiqYAnJfKcSYbWpWvxMLFN0TOonCETlTD+50LGZEYHeRKBRVjO92cZmq4vtDWzzqHTAZk+3i7d0cXtT91DGiqArJTTq7R0\u002FT80v5mDpU0puFs4oOEqlW7xZElm4uy6WFVB3y7H81bbD+GtxkRNlVqk8mNDXik+t\u002FJ3qrjIC2aEk+\u002FfffydJZU+Sh3BcHIJCpIhARCDrCGDdyJiG8rsScUg+lptZb1OUr3cRiMqZ3sU71hYR6PMINNJqBnCXHTSTXDFkEbyRUhBgP3mjFTTJN9YpYsaoPoTAX\u002F\u002F6V2ErEttIutKsmKfvIYCVD1vVbr31Nklug+t7rY0tighEBPoLArw8YSsl1qWViHPK2I7aX7CJ7awOgaicqQ6nyBURiAhUgQCH8TbSaiYqZqq4SI4FBc2wYcOcrzH\u002FmPpmzHqmMUD0k1o514XzQvpJc2Mzq0Cgra1NWMTwS0r8elQVWSJLRCAiEBGICEQE+jwCfUY58+3bd8ukm3aTTy5c0hN+4vr8FYwNjAhkCIFnPv+qYdJkXzHTMGhSK+YcmkZa0ETrmdTL0icjOdiVcxD6ZONio7qEwMCBA\u002F3BpJxloxrPXOgSiDFTRCAiEBGICPQ5BHJfffWV8FOduJMnTxZzm6WlrV98IF\u002Fc9QuZ\u002FNDP5YePny2IjZ840uApJDSJ57rrrvO\u002FptBVcfkpUn5utNr8HLDIr2RUy5\u002FG112Z08pMi+NgQH5Vg19tuOWWW4SDz0I+DgPksLPf\u002Fe53wkGAr7\u002F+epjs\u002FRzul\u002Fw5TvLxk4KQZ2rGrwbKzHamRlnNRMVM1y48FjSNUtBE65muXbOYKyIQEYgIRAQiAhGBiEB\u002FQSDUT6CnCPUWkyd\u002F5XUXxE\u002F+arKwZXbyl5NlstNpNCvlBk55UWb84R8y0w8vO3pJZprysszoCJNTkTZ33bNNk5\u002F4vXw\u002F4Q4nqpOzrTORBo9jKNmW0aMv9b94kcvlZKqpBshPNttM2CM\u002FadJnks\u002FnnC5iQVn33H2XK8DJVkMZd991lzzy8MM158vL2yZ\u002F\u002FOMfZOy771Sd\u002F7XXXpVLL72kKn6rI+l2V+ZkeWnhs848U+accw7hFzqOPfZY2WabbeQnP9lMvnI3IfwTJ34oSy2xhKy22mrCL3fwCxRDhqwot9xys2\u002FblCk\u002FuLw7yRxzzC6LL76o3HbrrT7+\u002F9k7D0ApiqQBV80iShABA2A4MWfFgJgFz5z1zNn\u002F7synGE49s6eeiTs9czgVc1bMCqiAOecznYIKKipRBVHevr++nu19s\u002Ft29+3Lu9CzUx2qqrura3p6emq6e0l7+GGHuY0JjzryyCwO\u002FJwBVqVGtL+m1PmGsV9bIbTzdJv6q3TvKrf2WypTJuW3BFh2rayvpui4vDSNk32TTTa2bE1nBfpPaQ2cEy8ub8yY0RazcNXqui1lN1UFPZkSmqJzSxZ0Z0porO4syRynt1An6\u002FBNCY1tC23Jb+JVfbubE+rQktc86KPy77sS17vWxvWMB91lND4f976\u002FX4n7cAv52COwS2CfmH\u002F2O4K9ArsF9ov5zX7RbfbbhnvT4C3pNvtNWcDsGt0Mv4CFu81+QxbI+N0s3G3268bzhkHsz5+JV5ofiYqdzol9kawvFX788vGTZph5vEEpf\u002F3icYG3FOMqq6wsP06fLpN+mCR\u002FPfGvzlBxxBFHlEpSFu3Djz6U6dN\u002FhLdxYJekcQkKcbdIJoUyLo5rxSKZ7XLiSSdKOl1rBpnt5W9\u002FO9nJ8cwzz4pfInHllVfK\u002Fz7\u002FXLp1m1\u002FOPeccWWutNWX27Bo5\u002F\u002Fx\u002FOF747r77Hrn4oould+8+cv4F5zv8B+9\u002FIP+54T\u002FOOHfqaac6XHDK1wCzZsR6DnGHbwRt4x\u002Fdt5crNThN0wD\u002F4nTgQQfGidvmkolvKmPHjpUvv\u002FxSwhE0EDQQNBA0EDQQNBA0EDRQiRrwg0Mvm497Px\u002Fv4y3ja2bQ6HwVizknx49XxxpexPAiOBo75qqLO8eC3lejxKdmUK3iWxGNyzfCsGU2MGfQc764oLmVddbU1Eo+\u002FPzurfaini4L4M1P7+NpZxBUma9TZ+nSdX7ZaKNN5LjjTpC77rpHZsz4xSnim6+\u002FkaP\u002FcrSwsSGGnGMHHysTJ050NJwH7n9Adt5pZxkxfISl30ieevIp2Xrrrd2Lx+BjBwtpHn8sNiQx3erkk06WVVddxeEJf\u002FLxJy5MOeTHdXF+xpnx8ww59dRTZZ111pGlluorh\u002Fz5EPnf\u002F\u002F6XoTbskW8p+fNzuPSSS82wsZZ89OFHjlSWzHBmGpHXx2OPPibrrTdAunbtKttss428\u002F977cGXhs88+k8MOPUyWXnopVx6zXX7+qfC+JUxVO+7Y4+SE4493M5vOO+88WWKJxV1eE7+b6Py+fZdy9GuuuUZOOfUUGTx4sMOPHz\u002FB+R9\u002F9LHzd9p5J1l7rbXlvffeE5Yx8a8RGIWPt7x5WXVMwal4Dfxxqd7Sv3uXipez0gWkzR+IgSZz\u002F2b7nzaIYzCtdP0E+YIGggaCBoIGggaCBoIGKlMDc7ZUOUNRi9jpjBVJn3c4r4UknvGsjzu6i1jIfDvr5ZPkby96ZOYccdam2Khj0kocl8o\u002Far5\u002FtaSQKNXD7AZ48zOaNm2apFIpB99O\u002FFa22HJzmTZ9mtx0001yzTXXyvgJ452x4Yfvf3BJp\u002F84XUaNHiXHHjfYzepYY401BANH7969nIHgzjvukvXXX19+\u002FfVX2WfffWT4iOFy4QUXyW233m5Gofkc7sMPP5bZNbNdfmLXIw6IS7PX3nvJK6+8ImefdbY8\u002FNAjskD3BWSLLTaXr776yrMV9b\u002F9dmKD8icTPzTsITd76NxzzpUVV1rRlV+WzGSSkRt9PDX8KRnyzyFy6imnyYMPDpNII9l2u21l+rTpcMr48eNdHWrtTkA\u002FzHp5++23Zc+99nRlOqaEs8QSS8hFF1\u002Fk4N133xWMVV99NV46dpxHNt98c8f5f\u002F93sKNvusmmcsstt8gll1zi8PxdHYEdd9xRaO\u002FwX3vdtcLf3L366qvywIMPutk2GH\u002FgC9A4DbTHXjMYZo5cMsyaadyVKs6NgWbQZoNEuIcBsQPfg0WzNHBNjft0GT\u002FMnkERAYIGggaCBoIGggYqWANBtKCBdtJAdshJwMBOYTzK+5zzRcSFJT4K0QWkTjVp5wAAEABJREFUB9gs7NLgV1g8wtLEei57P7azFvHExV2oep24JuXLz0ZCr776irz00kty2WWXyd\u002F\u002F\u002Fnc56qijpEOHDjL0pqGy0EILy4033ugMLBtvvLHcfvvtoqrO96WwfAljy8knnyy9+\u002FR2ho2OHeeVvkv2ldXXWF169OwhY8Y8J8OHDxdmlGy3\u002FXay5lpryllnnSWbDdrMZxP7iQqMGTNGnnjiCbnl5puFNKutvppcfPHFssrKq5px57aYv6AbZzLUDErlyE8Wb735lhmK9nZGKAwp4Cg\u002FlvlRV35RmWGOiyQks2b9asaRS2WHHXdwRpirrr7KDDITTMcvOvoN\u002F7lB5p+\u002Fmxm7rpEB6w1wur3vvvtl1KhR8vLLLzueYs4JJ5wg559\u002FgSM\u002F\u002Fvjjsvji8QwahzCHDY4POuhgeeutt2XLLbeQCy+80LAiiy62qLxjBqD999vf1fGiCy9yRh6Ip512miy08EIEAzRCA1d+8W2G21\u002F8tvGDYSaj9hb0sv\u002FglLyEhAHKwffQ1LhP533Ljz6GaICggaCBoIGggblXA6HmQQNBA5WoARuo5Yjl4973xPy4xzfPrzULBTk4+4QVQTzffkHcTYMxRmMxW4bFQFoEfpdFJm6U+MzEPb1U\u002FqRvK3pk9gVR+8WnWpXEgrEvFX6kFl63noR2DdBfPXwh3iQTsziOPPIoOeaYY8yAMkZOPPFEueCC+OWfFweWKDGTxqfp2LGjmznz\u002FAvPe5QwSwYjTBZRIPD6668Jxp0+i\u002FbJoW6\u002Fw\u002FY5cbsI2Tj\u002FPLTkkkvKXXfdLf\u002F657+y8NvsX+WFF1\u002FI8tUPxNdxzHNj3BKrhuT\u002F4YcfZKedd5Lzzv2H8C8uPr\u002FXX3s9I\u002FOiHuX8ejKDjYskJIst1kfWMKOUi5hDHVjKNT6zxOill18ynsXkkn9dkq3TNVdf7Tb8ZTaLJSl6MgNmLTNswXDggQfIp5+y+TGxGJhls+suu0j37t3MGDZCMLzEFJFVV1tNzjr7LDdr5rnnnrPr\u002FZzJ0cctFSOOIeftt9\u002Fx7MFvQAM3jJ2Y4fAXv\u002FV9Zs1kCg1eC2tgk002kWz\u002F0\u002FqXUjiYPYMfIGggaCBooJU1ELIPGggaCBoIGmiUBvxg0Cfyce\u002Fn4328ZXzNDEqdr2IxlXz7BXEoYocC5qioxGfsZyIiMdLcGK8Wik\u002FNkFTIz9xsXJSgcyyo0pr0CEsGBo3YdyGCUg1Hp1X3yxEzlj4HlY3k82YJmcAKK6wgzLbAKHDffffJIYcc4mbNQJ45c6Z0nKcjwRyYt+O88svMX7K4hRdeWPjHpyyiQOC3X38T0uWT6uWfqMysX2Y59ilTpkgS1u0\u002FQHbYfgdHK+zEmZQr\u002Fy+\u002F\u002FCKTJ0+uNwuFPVnKkhkh4iIJSc+eC1rjVRf2TvfuC0hNTY2LUh7LvJJ1IrzvPvvJGquv4XiSzncTJwozm155+RU5++yz5fXXX5dNN91EJkz4Ru6\u002F737H+uYbbzqe3r17y3333yf3ZfCXXnqpzPg5dy+b2bNnC\u002FvSkPDss8+Re++9x\u002FIbKFdccbmstdZaMnr0aEgBSmjgyi+8YQamxMUnWq8naRk6hpkwa8YpuFUct7xp0KA4b3\u002FJ2sAPGwPHKg\u002FunKCBUIeggaCBoIGggaCBOUUDfhDo65Mf9\u002FjW8d3MFsvalWqOizs\u002FRhJnEozF3GmkeGYMMYtAz76SWNwT64IWis8MKY6Y2y7xSOzd2U6JfRciKBV\u002FmKjzrrC1zNN3OykksJHFWbUs0NF45lt+a8k5DC+AIZ3yzS92MtX\u002FuefH5JDT6bSMfHqEbDpw0xx8fkRVrT3UldC\u002Ff38Z89zo7L4rnn+0+0tZHzM\u002FI5uFZMCAAWaAmCDHHXecnHPuOVlYd911HQ2ewhBnstGGG0k58rM0CCPHvvvtK2xs7PMsW2YSxEUSahDQKwaSZJ0wlrDPzaqrrlov\u002FWeffy4bWl3W32ADef7554WNg2fOnOH4Jk+Z7PzTzzjd8Rx9zNFmjJkhkyfF+F\u002FNKPZT3kbDd9xxh7z\u002F\u002Fgey0koryP777yd33nWXrL\u002F+ejJ27Djp1GnerMHHZRycMjSQf\u002FFbJx4MM2VcimaycG8utfRS4vvItvCZoSjhKF8DgTNoIGggaCBoIGggaCBooNU10NB4vnUF0MwgVCnGHCWugusctZC9bos\u002FlIA5doqR7LSQncLhfHPiU4xoZxwxtyLimZkzZjxwpzmCkSj2LVixJ+uxUlEkC2x0sszXdwdRjbKysvFslEpJFKUcDR6NTOV2OibzU1EkqSgSVYs4ZHGHJT4vvPCisEEu\u002F9D0xRdfyDFHH+M2491zzz2LJzTKButvIE+PfFq+\u002FeZbt8ktS5pWWWVVYdPbD95\u002FX6ZMnuI2rr3++uuNO3EmLsFGG20oa665pvCvTx+YMWHa1Kly9VVXy4EHHSC9evVKJMoPxpnsZ4aHcuXfauut5MorrpCdd9lJXsns+7LxxhtJncwfmMyTC8tM8XGRhEpAzIReP\u002FjgfbnooouEf5OaMH6CDD5msKCLRXotUi99v379hGVREFh60XPBnvLqq68Tdcu2CJAn\u002Fv33P+D2+Nkjc30GmhEtmeeMGTPl9NNPh1XOO\u002Fc8mWeeeYTZU+PGjZN77rlHZs6cJcsuu4yjB6e4Bm4Yy34z8fWk54g5Wy\u002FOrJm4jOC2tga4x8yyHBfTepc0m\u002F\u002FYz8fKnDx7ZsrkydZ3TjFoos\u002FMSXteNDuf5spRjemd7pqo92qsb0u1kzlRb65OzbgPK7E9uDrNQe17TqiPq8Mc1s6a068Efdizv3raQzwwS7p+EOhxPu79fLyPt4zvZr5YVs63Igv58cwZIzq+2Mnnc+8pjsUcdzrHhrqV5Zt1QkTtF58qHEqEQBVA1K2PdNvmEuk66N\u002FCvjLYWjDEdFi4v3QZeKmjwRMZoVS97LIUrS0v7cwkYX8XpvyvttqqMuHr8fLMM88Ke5sUTWiEo446SsZ9MVYWX2JxGTZsmHTp2sX53bp1kwHrrSeLL7GYsKHtXXfeZdyJU+vCXbp2lUcefkSYZbLxJhvJYosvLvwzFP+AlL93TV0qQnEmjZX\u002FT3\u002F+sxx77HGy7XbbyX8\u002F+K\u002FJ3DWWeX5kHmAyL15Y5roiCZWAWK4VV1xRnnpyuDz99EjhK\u002F06\u002FdeWVIeUDB06VFJmXMvPoFOnTvLwww\u002FLXnvtKYTRB\u002FvO3HP33bLZZps59r333tsZd5Zddmn57bfZsuCCPWTfffapNwvmumuvNePaeNlgg\u002FVlp513dmn5S+++ffvK\u002FvvvL9tss7XssceeDh+cwhq4MrukKb6eku03GhUXKTPdH5fqI2HWjLTZQV\u002FHfVlWgS10yefk2TM9evZ0BuMm+z16NC99c8uv5vROd83UfzXXvydtpwn1nxP15urURH00VY+tnc7VqQnXt7Xlamr+c0J9XB3msHbW1OtJuqCPqnp+1x\u002F3+UGep\u002Fi49\u002FPxPt4yvmbeE5yvYjHn5Pj2mi9iGLHDqEJQY8dcdXHnWND7apT41AyqMvzIzEWcdcYkcUFzK\u002FtMm4mMpUVeynmX31p67HqbLHzYp7LQoR\u002FLArvcKh2X20pq0mnPIvGFy0bjgF2Hgw86UN5\u002F712JIi3MY5xr9FvD\u002FWPS1KlTZdKkyfLAAw8KL\u002FJGcudBBx0k77zzjgsnnXUHrCtPPTXcGVb22GMPR+rVq5fcbQaFSZMmyZQpU+Wuu+6SdfqvI+l0TdbYwz9D8TfULoE5Cy60oPtnqO+\u002F\u002F0G+\u002F\u002F57l37TTYsvqfr666+FzX0tqTsbK\u002F+5555r9ZwkK6+yskvvZL7nbocrKvNNN8qQIUMcfzF9jBnznBxy6CGOB2ettddy+mGvGTYKvuqqq3L0Ck8S0DnLkX766SfhH7bYd2a33XdLssgf\u002F\u002Fh\u002F8sknn8qMGT\u002FLd999L7fedqvrFJNMg48d7PTN8ihVdST+BeuFF16QKfZ14LHHHpPefXo7fHAKayCeNVOYFrBzhgbc7JlyquKt2830mT1TTnGBJ2ggaCBoIGggaCBoIGggaGDO10DO0NIidjpjRdI3s0BWEUk8Rg4fdwwuYiHz7ayXT5K\u002FvejxzBneTQ3sNGmlqIFCKukwjdlZTyIuDoYb\u002F3dXKLkeUwIR2Yt5FJkazFdVM9BYOPKakHoHMzZYAlOP0ATEvPPOKx07dmxUSmaUIEOjEiWYSdsc+Zsic6L4okHkom5FGfIIqirzzTdfHjY3Cl2Va9k46LbAApZROWmMreyznPyawlO2AC3K+NrUn1s0v4YyW6X7\u002FGHWTENKagV63ewZettikFewb8agfRjfx\u002FN9aEAGPycvbaKKAYIGggaCBoIGggaCBoIGggbK00B2iEjAwE4Rc\u002FwrngXFhSU+iIs5DocP2nxwDjLxfHqT4pavnUK+LZU+wpjhDRm1GUuGi0t1Hshem7aa8B5hVVB1KrOQM445P99xaVBEhuBSOCeDCF6VaoCLCLSW+OQNlMofOlCKpzk08gaak0fj07467SdLlLnJMv1G3R3W8vj1enSx8qrwRBWNgfasYhE5N9l4kwakSiY0VvpSUBZ0TYMw4OP5PjQggw\u002FGGRQRIGggaCBoIGggaCBoIGhApP114AdpXhIf934+3sdbxre3epcR7+uMK4m7oaZzePswjBPFObCIIzknptchycr4OPPopfInfVvRI2wX6sw9Yq4Kh1oIv6pAC0hruCgyx0goFLBgzgkubcYcgLAjohQXCE71aiC+7m0jf7GyiuFbQ6q2LMvL78tsff\u002FIJUttfO3lqTDfOv46iYiUggynZ8lE28SrV6ZHxP7vfreELLXUUo0QxbcHS+KDjfDHjRtnCcMZNBA0EDQQNBA0EDTQRhoIxQQNlNCAH8R5Fh\u002F3fj7ex1vG14xdwvkqFlPhVd1cIoJP3EVELG6gBoQSPhhQ3lciSsw5FqvzyU8NE58KkwXr\u002FNak5+05w2AcC5NU3xGLXie36Y9\u002FbfIIljph9fJx7yeTYUADb0ntAhAKEDQQNFBIA\u002FF+M8m7B67Wif9xqSra+wcVOHCOKcX7Fix5er6Mn\u002FFKJmkuMVuGD3i\u002FfsZl7z3jOlnyIQ\u002Fz7STk0ATKiId9Z1BUgKCBoIGggTlNA6E+QQNBA9WpAT9489Lnxz2+dfzazCDSlWqOizvfynO+Ycy3mDtd0Bw7nVHDqM7PJ+bTKyUeYYXAGBH7LkTQyV9RTixaeSIZbyqyqplPArcpsNM4sWoBhG8JaGx9m1pmY8tpTX7q0Jr5F8o7v8z8eKE0LY1rmzLr9ptJlGeWzdq09X01SVCpbYH4YYsvIjU1tXXATDcrr6W11+z8sn1MNtCMLDN5ZLxmZFQ4aTbfbKAwXwbr9p5p1OwZEibahw+W6YelTegvQNBA0ECjNRASBA0EDQQNBA20sAb84M1nmx\u002F3+NbxNWOZULI3R4mr4DpHLcRMFskcim+OnWIkOy1kp3A435z4FCPaGUfMrYh4ZuaMDdDdaY7Yy1XGQmXBijmdwsqQhouTiqIsJ8uVSAvetA\u002Fw0NcAABAASURBVJ\u002FFV27ASduC4pWbX7l8xURrbvpi+QZ8pWng1Wk\u002FZkSy\u002FsKMJG6Pp7Rd\u002F1qDDKWlvIOXLrCciWLNEFRjRpqK6apMJnrOGHJrD6kcyE1FjFTmZzwLtcyZzS8byOYLpjGQTVgv4HPJEIgSLNMfM2YM3AGCBipSA0GooIGggaCBoIGggblHA37w5mvs497Px\u002Ft4y\u002Fhu5otl5XwrspBvryOOw5z41aAAnxujG977hfIhcXvjIwwWGjvmKnXK+i5SIY4zrpQhC\u002F+8lGSLInX\u002FwAQ+KpSJu0gSH3H143C7uK0pQKm8S9Eaq4iWzKuxZQf+ttGAv8bqNtySVjDK+Hoc+bsCxhlPtHu3Ju6NPaZ9fJMjW7BGInmgFi8H8tO5uCQzlxY8LF+Ty5WR8EvJuemmA0WNNwk56UtJV9dkYq6G4jHX3OyGugcNBA0EDQQNBA0EDQQNVIAG\u002FKDNi+Lj3s\u002FH+3jL+CrqMlJ8FXOdk+OroaCIHT6oxhGfKvjOsaD3FaQSc47FKsPPzJwRb0SygAs6v5IcNZVx5svEJr7J9zP2lolxZvcyQm64LrXH12EslOS3aDiDBoIG6msg3m\u002FG8Ha\u002FSCsaZqyEhk+zMXDPN8zY2hwmSKsVYXnb2SLZu3ycIyKNy7FpS5syZfgiy\u002FTZdyYsbcroLnhBA0EDQQNBA0EDQQNBA3OpBnKGjhax0xkrkj6vJF49SbxYxE7H7+guYiHz7XT4SvMjDB7O2qRCUDhcnEAlgckXGeSIZNrkxSxdm7Yv+BYxIkssWMrkwK5UOgEYZIzFXQhHT8cGHIczhxw8PxfTUG145leuNYouVEYhXHPLbo08mytTbnraQjqdlpqamiyAA5I4eMDlpm65GHkDlJMslzA4aEDLldi8nOr2m7HbiBumoeyaQS+4pKlAfnaLF8C2JaqVFeGqYmXY6YJNdVx65zQ1Byl\u002FY2BfRF55vmtI+oQBkuB7IN4AcG\u002FU1KQlbUA4nx0c91EpHp\u002FG88GbBPLwPIShlSzPZHE81r\u002FA79O2q283ia9fIdl5biJzEuDLkbmBPJK8vqyc\u002FEwfSR57aIvno6wcXVmz8TTySNuzOidtIjJjxkx5euTTCUzrBQvpqZB81IU6xbR0SYGSeabRkdW9UAJo5JtPAwfNlWVtj3g+T8XErW5eVidvgeuK\u002FI5W6XXxSi2jTrCmra7UC+Cag6tYKONe5zqlrb1SH3zu54qrTxnXpl49Kq4ShQVycts94vVPPMlJHBrA9SGepIODlgRwSZ4QLqwB7l+vN6cza2dJTnQ9depU+frrb+Qbg2+\u002F\u002FVa+\u002FXaigIOPcBImT5oMOkAJDTAshOzsExaxUzBaJOMuLPGRpE+a+pMMufoh+e6HaUIaByIy4ZtJcvGVw+TCKx6Uiwzwh1w1TL43vmR6+Ns6HlkfbH2qtSx3mmMC07DMq7hTTUNJ5TsBERlwkTwHfBLyyPWijeGtl7j1EaWuCzSgJaUolF8hXEuW2ZS8mpKGDjW\u002FLuCAZH7w5OOS9OaGyRugnPy8wEED8mntGf\u002FjUr2Ef1Baqfv8JcXQSMRByu5cC4tygxnOfIc3XNY3nPhDxaWLlyQSkdJHnG1pntaitmfZrVWnJuZbXBUJig8mfcIA5eJ7IF4C0vayA6iqqKq96Nca1L0Ix\u002FcPmYlERhcVo9cKA6tC2aoxqJqbAPh4RuJTFqAa8xBO28sJNIBw2mSybFx5pHNxAjC0E6AHtz+TlZ+jh4RcfJQwsqjGdVONfXAOjJc8zHM8ohldgjCGH6f\u002FKE88\u002FrgzdFtUQFsWoqo5AM2BMZTKr8b0aixOj5aF5Vdr167u2ro8zHnk4UdkvfUGyLgvvrBYG5wqOfVRNYSIk888d6ZN9nReO8DY7oh5DgN8dK+qlm+cT026JofLXT97CUMfhJNE4q4sQ+ZcW8o3XKWdDV1X6gKooo\u002F693Sl1Qd5GqqT43HXL+2usarVyz4opq2dQKs0oE3VZNpPTpuiAWaEhScNj3WvjsfwLk2Cx1DtftaYjhEJGU3t7j5NGy4rmBHT1MMQ8FjU+rC0xSr7TFsd0sitYm1KrV5i\u002FaNdDCogIg8\u002F\u002FLD067emdOvWVQ488EB58cWXcugzZ86UY44ZLCutsIIsv\u002FzycvTRR8vMmTNcXpbcnc8++6xstdWW0qtXL9l8881lxPDhDj+3O7l9NrqvlWSfnbZrM2HC1\u002FLQQw\u002FJyBEj5CnT2xNPPGn6e0ree+89p76RI0fIiBHDs\u002FDaa685fGU71r5yBPRx73tiftzjm+fXZmZM0PcQJE5zz48LRCsKKaCPGPOO\u002FOFPQ+T6O56Rr781IxhIiMb3\u002FsdfyQuvfSyrr7xkFlazcJfO8xnVSjC+ZP6GtHsNJKW0Lp3+SNR+8alWJbFg7EulHSYWHSzQxqK1e3E0EG56ICkMeAZ+4AHC4JI8TQmTF5BMSxxoifyT+bZ1mDo0tsympCmnjFQqJW4\u002FpCgq6sNTTl5twdO\u002Fexc5csneBr3k1jWWltcHri5Xr7mMMMsFWKlHVyeGRubZjUo\u002FaKMCi4io2g0sduADEDNg3Z0RREinUcx3xBLxfjOpKKpLK+FoTw00bWlTfD2d3D5Yht\u002FQpsD0Q5G1FYA2k7Iwzcmenq4o6ASiyNqP0Zxv5fIyDD4fyCNyfCr4kjl8mPwIA2p8KYNkeZGqpFLxfezoFhY7HI\u002F57XWqqqQilSiq04PYkWZwb74\u002Fjc14NAtqaSRzeJ3F9VMhr1Rk+ZFI7AvU11\u002FLdtvvIDNnzLRYfKqq8dWBqilf4qOh\u002FFJWNmWp+VGmnHw9fvTRx\u002FLMs8\u002FIU08+JX\u002F84\u002F\u002FFGbeyq6oSOZli36LCAQ6ftoecxJ3cxks9UlHKkfOdVIYemR9FkeUdGYvpiUwsxOnanS8IRAKgESWtZvKA1esXWiVBymRMpSKpk5WXmzoJqU9kPAA8KQs7VTinjq+SQsiYrFOk9euEvKkovr5RpJLiua+RVOKhqkKdoigSNVnxxY5kf5G2F1C1Zhql6nhSUST2oJZKOlImfyoVia+Hau61qbE+0KohkcmuGV7kpx3iVypEVg\u002FqhdxRpEJY7OA2efWVV+WoI4+Qq666Ur75+lvZeaedZM8995Cff\u002F6Z7sm4RI466ih5\u002FfXX5ZJ\u002FXypXX3WV\u002FPe\u002FH8ihhx5qlw9tiHz43w9l6623ls02+7089uhjLrz9DjvIO2+\u002F49LPzU4qo2\u002F0DqSiyNRhekP5Fors2vw4fZp07dJVdt9jd6f73XffXf6w2+4yYMAA4xD5wx\u002F+INttu5107tTZxavDsTrmCOrj3vfE\u002FLjHN89XUZeB4quYq2KqFnOJOJ+4i4hY3EBFXn3rfzL00iNlqSUWMYTYYUg7BQ7zey3UTbb5\u002FVqyzWYG5m89cE3p3GVeo6qQn4pmWLWe35r0vD1n4lek2JWKPFQ1VphWpHitJpR\u002FWOADvqD4IanWOaccRNZRqLaOcny53pdwtIgGuIaloEUKaaFM0pN\u002FltmffSf4Psv+C5jB5ne9hM17vcHmjYFryDX9YqPNQUv1lhUX6Cr2sdAnMbMzVmeV2toYxHw3s4a2awM\u002Fx19ba3adWuOptXu+ddp0nUBNCNXmpsmL5hJbJGYl2NmkrFw65zQpeYsl8iKU6zdQcE6roO0YvzUbczlzqCAaBfRzDLSSiXJyzC8vE0\u002Fyu3BOIodp0LnlllvkumuvNbguCzPsyyYJf\u002FvtN8FwNWTIEBk2bJibKv3cc88JXzqhe\u002Fjk44\u002Flpptukisuv0LeeONNu5fqvgjzBY8ve0ytvuGGG+X888+XUaNG+aTy1ptvyZ133pmNo9MoUnnmmWdk9OjRMT5Tr+nTpsvdd93lcDfeeKOT10XM4WMBLwuX\u002FfsyoU6ff\u002F65Yd3tL+Q3\u002FKnhAv2jDz+S66+\u002FztEefuhh+8L4vgt754tx41x6H7\u002Fxxpuka9cusv1228vQoUNdmZMnTfLkNvPT9nJHYaqxMjLR+v1VTIY1FzLpPLIQm3umm+49T65fKEUuR0XFyqhvTo0y\u002FLS\u002FiqpHUpiMjB4Vd22xC4424licAyYDORXN4CrFy5fV5PIo+kURtfs3kpyjEuvjhc4IWl\u002FEWtEC91Zcx0yiSvS0fk28mNddd52cfvqZsuGGG0q3BbrJbrvvJhdccIFMmDDBsUz6YZLceuutcvXVV8u2224rW261pYWvkXvuucctvYHpjjvucAaEk046Sdbpv46ccMIJsu8++8rtt98Oee6GPN3XZrWRuSaOTrhWOnXqlID5pGPHjlnu554bI1EqJUsssYSIZNEVHKiraSxkfjzGtpZrbwIua1eqOS7ufEM73zDmW8ydLmjOKUf\u002FQfouvrDDicVdwPnm2OnjltoGJu50TnvHI+tjOQVHcUQyrlTsoapuunMUiVS8sNIyBw8LBmnkRhjfA3GAuKritTik7YWZTJGBsgDiAeYuDfz66liZ\u002Fel3gj9r+PsC\u002FPr6WKn5\u002FDsHtVN+dgqhfazbvasc3beP\u002FKVvb7nNDDWvD1zdzbT5v6V7yx+X7iN\u002FWraPrLpgN9GUtVmtzd7KtZbDej26mBufxNVY4tjc5VL3uhqbEuysizci5NI5xyXKzdehynb69u1bNm89Ri9CGT6bAtdLn4OoleQMAdoc5NrME9iPud00ZHtrpg\u002FjJS\u002FyBJiLQNr4IWkOb23J8uAHWDZFesolruorS6w8+O677+Sbb76Vb779RoY9NEyOGXyMzP5ttmCY2WfvfeSggw6Uid9OlEcffVS22WYbueKKK9zg2ueOUWb9DTYQpkuPM8PGbrv\u002FQY4dfKyk6cdNCS+++KL89a8nyKBBA8048oq8++67svnmW8g\u002F\u002FvEPN60\u002FZYPGfffdT5wxJdNYMLTsv\u002F\u002F+8uOPPxlPjTOaUt7s2bPl24nfEpQJX0+Qr776yoVrZtfIn\u002F98iOy1997y1fjxzqDUr98aZsi529FxbrjxBjn1tNNkzbXWlBEjR4KSq66+Sl566SUX9s4H\u002F\u002F2vnHHGaT4qxx13rBxwwAHy1xP\u002FKtN\u002FnC4XXnShrGF5T5w4McvT2gHf3lJ5bYSrjZ65\u002FgB7z5QrS9yeTeFlthlftCvH2izl2uWVctp4uTK1Jh\u002F1za1qefdYa8rUlLxpC\u002FF9n3b3RRQxOPU52fW0pxvXyAPXyVMr1adOaWtTyMzbSpR7oVw9oXkwRKVWJStX\u002FfbG3ZoluwDV5B5ykSpxuFaIiuyvvPqKbLzxxvLeu+\u002FJf67\u002Fj9x7z72y4447yvLLLy\u002FQP\u002FzoQ+nRo4esttpqQpvl+i233HLSu3cfef\u002F998hGXnv9Nfc8cJGM8\u002FvNfy+vvvZqJjaXe9ZA0F3anqdpu0dUrR3ZmdSKsdjzttaelfFHEdWYYebMmTJi+AixZLLVlltKl851Y91k+soLx\u002FLXyZUfr6O0RkhFXbbONUeJq+A6Ry2UUbFwaMbxPlFjcV7sG8XO6T\u002F9IqdecIdstNPpsvPBF8o9D70o0DV2cNslnpk5Yw8Pd5ojdMOxb8HKPVVEVSVlwHPbMDWyAAAQAElEQVTQPBHDyRx4pK0DoFqqaoMuu2Tc9RIfDAJUVeBh8IwfU1rWpfP3ZZEzcfxqBNXGNxTVxqepRt2UJ3Nu\u002F1DLbJr\u002FfSezDX59bawz2Pzy1Psy85XP5Lf\u002FTZSaz74TmTbD2m6sQ2bYHLFkLzl8iUXk5tWXktc3WV2u7resHIzRZqneslKP+WXdBbqWJ0qlcXGvtiTk1M\u002F0bmcOqtyIS+ecuhRNlPN3fOkplLYu57xQolwfLNfPyykZpT+iK2RwCaQZ7SQZEmH6K3gTqOJBkw3+\u002FJeRcsvjBYD0FOBafNkFkyIGvlSeedaZzqDy8ccfy5CLh0i3bt3kyiuulPc\u002FeF9efukVuXjIxfKf\u002F\u002FxH\u002FvWvf8mDDz4YJzT3nbffliOOOEKeNmPHVVddJUP+OURefOElefSxR+W2224TN5Xf+rOxY8fJzUNvlmuvu9bNkrn++uvNAHKGzJzxs6y62qqy0UYbOX5GBJatjBz5tH35m8eMQVuLamTPnFoj1UrPBXu6\u002FQvgOf200+Wcc88haPleJ6+9+rK8ZgN6vtxee+11wtr7\u002FfbbVz755BOXHp3C8\u002Fnnn5sMd7n8XOKEk7a2Vms6jKzMBFq6zd9N3nzzTTfrh\u002FyiKCXXX3d9kqVVw2lrb+76mi59QSammQZrXTQVRZKK1MXTVgeHLOFQR9JHlq4EW1GST1+UocIIXidRQn\u002FUHR1wPwNp03GFiV1YHLvkyfs+l8naQG3afVBMpSKJIuLW1Cu8bnF7qs1UxWTOhLg+BLk2KasLwH1Qk04L+EqFdOYejBLtDVmRHb9qwS5I2tqSqtXEYOzYsXLb7bfJsWbA\u002Fq8ZtTHCr7ba6vLddxNFjP7999+bIaa3cHB1uX60SfaWmTjRxmpGYJbNgj17WKjuXLBnTxlvRvY6zNwbQm\u002Fx\u002Fe51AMaH8WMjM\u002FcQMbsydsPXSmyYGW7P4LQZZraQzl06y2KLLSrLLrcsbBUO9esYC1wMH1Nbyq21Jyl5Od+KLOTbrWAsRvSuBT2foewa4DqkBWplnigln385UXbeal155l4bb\u002F15e7n8xidk5Oh3rbSYz6dvaz8SazUaO+aqCSxZX6rhMJFV1T3w6GRSKZWWBmnnw9\u002FgSeNLOvOgUVWre2R1TjkfXk+TFjrIk6zIFxkIexzhagNVFVUtW2xVbRR\u002F2RlXLaOWJTlGm98+nSi\u002FGsx6+XMz2nwgbpaNGWtqzGiTnvyT0I6A\u002Fgt0kSNYGmVGG2bZEPeFqNjA0PpJH69kn68pLQm5dVUxVUiTDksqeYmbKucSiy0utWxwmQdS9HCFx1QfLNMv9Xfaqir0+Qy2GVymokjiI868xgasxFMp+scYLIkzCoAvBml7kYKmUZwPYUBVS5YnmSNZHg\u002F0jBgZauO80884Xfr27SuHHX6YS\u002FjsqGfloIMOkkV6LeLiOOuvv75suummBB2MGfOcDBw4UPqtuaaL4\u002FRZtI\u002FsvffeMty+2DFCSVnd+vb9nfRftz9kq1ckO2y\u002FndPNF198KZHp8vDDDpNrr71WZtfUOJ5bbrlZjjzyKEmlUkZHN1a7IvdlyvJ\u002F9plnZP8DDpQFF1xQiJPJBhtsIOus01+ef\u002F55MXUaqOy6627Sp08fI9fPz7VRKyOVisSYJXkwXd\u002FHUybTHrvvIXwV9rjW9OmzyD+yeuJ7oE4iavpBXhExRBRF1s9JyYP80tZQIuNXRbcl2bPEprbxbAbtFPDXNYqsron6qqprK5H50FKR6VE4jA9PpCJdjVRSKfqYlDPCcC0l51CBB5SqhVUkHb9JgKpIiEz3cZ0imrH4Opn4Tt7I6uwIhohSkeGsUhVap2LtzYS2lzDcXLAq5SIqNWZ9Y429CyCvux4m57zzzitTp06VESNGOMP9J59+Kr179ZLLL7\u002FcqJyMp2olZdeP68s1VFVrt+IO+iICljVeFir00mbla8uAqgq6c2B6RDdeb+IOlVREfxCDPdlkxsxfJJ4xU2uGmS3NMBPPmFlwoYXs+beoVP5h93eOkD7ufU\u002FMj3t883wVdRkovoq5zsnx7bKIGEbsMKoQ1NgRdyiuOXaK4QdutIqMeeDv0n+tZWXejvPIphuuIrtvP0BGvfiBURWWdvNt1CBx52R3op3C4X3CAdpXA\u002F6GV1WJ7GYHVOPOVexIW8fseSzaKidlkDFleyDu8YSrDahHuTI3hrfcPKuRLz3557LFVtW4U\u002FMpNA44g83\u002FvpPfDPwsm+zSKDPazDajjUydIaqWwM7IHnwEW7uNx9JVnmsqyBWqqZ1zXrp6+eaW0mBsqaWWapCnIIOXo1y\u002FYCYJpDUOdW2EGsWZGirDUBu3o0wMTxU+QkWg1p6HBlExPsMXL69+nqp1fXV9amkMe8j85z\u002FXC3sIpFIpx8yXy969e7tw0lli8bp16\u002FAstuhiSbILk+6rL79wg0YRlaWXXkZUM\u002FowbxEbwIsdv\u002F76q7kiO+60k\u002Fzyyy\u002FyzNPPyPc\u002FfC8PPPCA7Lfvfo4WO5YoDtR3Ld+x48Zmv9BaQVkeNpXmy6xHLLvssplgXX58BOCe5wWWPoAlXRmmrJe\u002FVh8Dz6+zYtmzTE0KNJwobYYUJ63VM8mtosloeWEb2bv8LC\u002FaVnmJPFetqOaWqZob95yV4ievq2oBWQ2HHlSh1TqxXdCFKt9BdielXVd8aoFfzaBaV4u6UHXUqKH2Bj1ZkzheBbW0WwPDjIhKcoy67LLLyC4772JYdTM0UqkOsueee8q777wrHAsvvJC45Z+Jawr+u+++l4UXjvfmWGyxxWTy5CmgszB5ymRZfPHFs\u002FEQyGjA6bG2pAF+1qxZ8tTwpyRtH3623ALDTN1GwFyX58aMyWQWvGIasObuSM43x07BeJH0M11uQb46pIVcIjGDZCTzztcxJ5\u002Fei\u002FR0941jMcfOHHpbxSO7g8W1LRWxUzhcnECAdtcADwpVdZ2vqopqHBY7oJknaTPQMJjFJ57sqIk3B3wZ5Kkal68a+57WnPzbMy11aqj8cngaymOupFsPppEK+gNE1LVTyRyqmqU5+pQZ8bKoTyea4Wai0VRSkXVPxpe2F6GKbGsqOUdeNIfWYpGmFtLUdC0meCYjL0fSJwzAgu\u002FB4l9++aW5hc8aZu74p7H5NdZO4FQlA7EWpzZgStuD1Rqj2GE8tCULFT0ZPFkCUWu7+UwNlZe2fjidkcGltfLsFNVYHofzTgM+m+z+6U9\u002FkiEX\u002F1OWWWaZLDebPDLrJIuwAHu+jBr9rIXik3+EeP6F53Put7TJNnr0GBk0aJCYQJJ\u002FsC8KX5c9nvttvvnmk8MPP1yG3jxUHrj\u002FAdlll12ld+\u002F4H9Sgw1uwalZpdMWyqFdffRW2rCyxrKOEGTTGZqq2a2PqSeaHsWbMc2MsTa1Edh1UVUaPGe3yadCxvBrkaSaDlxXZ8rNSk9cqZbKns6S0tYmiYpkSaLdWRSmUXzaTIgGVxrfxIlm1CRrdoQ\u002Fqqqr1yqTdwOMIGd0QVq3PC769AVlzZDaB0navmSeSkVldm7BWYfURDvPttBeDCq2TtVdXB4R08oq1Z7tPCQNWLyRPGx9RIO3qbDxGI14pwPVJm5zF2ltk8rpqOkck7gO1Yq+NJI4ap3ORVCpKYEVWXHFFefOtN90LJgToY81QvsTvYgP+SiuuJFMmT5Z3331P0A88bB7\u002F1fivZJVVVrFmq9K\u002Ff395+umRkLKAkX7dddfNxufWQP79HutQTW+xRtJ2Xfw4Aszs336Tp54abo2rVvINM9ADlKcBzbDZLStiETtjn4CBneJoEh\u002FExRyHM99h8T0Y4oHHX5U7H3xOfpn1G6wy8fupcuv9o2XgBiu7OI5PT7K2jEf0Sa5xWb9qtj8TlzZkERcKTntrIIoiAfLlSNmXVFV1NMJJkBY4KJM8VdU6\u002F5SouqYp\u002FvB0H69GX1Wd\u002FqTIQR1Vc+tdhHWuQKen\u002FJSpZ8P9A32Je0jxoDKotS8GmcRuQJCkEa6lI8owpG0wxQOQwQd+kpZhCV4ZGmhNlr59+zYi+0R78cGkTxggR3wPxEsAA+u6tkIikVRUN1Dl\u002FhVRG6TGm\u002FLVWLsSO1KRmlv4pBlGiTySXJH1BaXKU+VFOVOWGY4oz1DWxxQvL5l\u002FMnz66afLkksuKf\u002F3x\u002F8TDBoA9AP2P0DuuON2t\u002FfM1KlT3R4Ahx16mMxKzBgZNGigdOiQkuOPO959IeVfjC666GJhmvsee+4l3FOza2os3xqxm5FsRSMVBpTca9CoZ2S4gw8+WO69917596WXyqGHHpLVpaeLxnVbcsnfSdeuneW5556TGTNmGFpln332Ff4Jin9W+nH6jybrV3LggQc6Y9NGG25oPCKzTU+zZ9dIMr\u002FNNttM7jdj0P333y9TpkyVYcMekltvvU1++222xC9PTuQCjrUBOwsQWhSFrK7azqmfNe2HdlRjdQPgiFJ17ZK4hzSMFsGD10Pa+kxDu9PjiHg+T48i8tXsdaHNwZeya4dfaZDO3IP4vl74\u002FrpGptMsLcObiqhjpdUklkdVXTvOymzXnGsURRozmKuq7mU\u002FbdeUunKNDCXcc1KBh5ro1AE5Y3ljQ2OyTUVRfE0c3dW5NqfvrZRqpTNtCN\u002FLiu\u002FbG9eA+vq6pm2cEnHtTAeVUodCctBPezz1qYMa+dvJf5NrrrlG+Lc9ZsjcccedMnTozbLjjjtZ318jCy60oOy33\u002F5y1FFHyJNPPuUMB4fYM2S33XaTRRdleanI3nvtLffdd5\u002Fwj4Bvv\u002FWWXHrJpcI+NvTpvty51Y+swSTbE2FwqnGjUVXh\u002FuHZxnXRKCUrrrBCZilT3YyZOv21wUOrrrBmhPLl9HHv+6zz4x7fPJ93CnJwbd+KII6e8+PCdBpjNBb5acYvstHOp8maW5wo48Z\u002FLwcec5WsteVJ8ta7nzuO9ddZXj78dIKsv+OpbkPgPQ69RPbYYX3ZauCalouVYJkk8zekXVuQlNK6dNqUqP3iU01gsWDsSxUdNROmyK8vfia\u002FPPm+A8LgqqgKQdR20ICqih9oiB28WJjncKrVdx8ge+uB14f3pVWKSvXsEudrfWAcqGC3dVVRwRWvL1pxVSQoPliuX7+YLEYjlVQqkpT3U5HYw0uyh5Xh6IZP5fAYIcuUG0hFkagWpjdUnqpKfnmR5SdNOBgIjxo1Wjp16iwdO87rgOVK6\u002FRfRx566BG53Qw0Cy20kLDXzDrrrCN77713tpQePXvKiOEjzRgyXpZbbllZbPHFZcyY0fK8GU5WXnklJ2OHVMoZcKyyLp2qGj5lUZUOqcjCsR6YtbPVlltJx3k7urJc\u002FTK6VFXxR6dOneSiCy+WwccOlq7zd5PIeAYMWNfkGC633nKzLLzIwrLOOmvLvJbP448\u002FLp27dDaeyMmQLE\u002Fs2HXXXeWC88+XwYOPkUUs3aWXXiJnnnGGzDNPB1HL11iKnCaPnUWILYZORZFEBsUyVFWnv1QUxX4qkmJHlOBxuk3FaSLD+zRJvA9n6VZfj0uZbnzYLqRPXlG+ly\u002FfV5MdqfTgEgAAEABJREFUQfEdzeLOT5nurI7QKhUiu1ZOVmTOhFVzhY7rlZIUPKlIIuOr1PrQdlx9UlFWXuLgszJb9cA5sLqkrD\u002FJoWcZ2zeQog4FQO06eMkiJ7+va8qqYZXzxAr1VVUK180MASutJJf9+zJ59NFHhP7+2muvFpbHbrPN1pYmJRxXXHmlrLF6PzPQHCmHH3aIrLTiinLjDTdm677yKivLY489LvTVm\u002F1+Mxn20DB5yIzk\u002FfqtQfK5Gmg7Tve0G2tHhMF5paiqpKIofo5m6CvZc7dzly5S+Kj89hbLnS+nj3s\u002F5hLJj0uLHJrJ1\u002FkqFlMxVYu5RJxP3EVELC7StfN88vyD58pbIy6Sj8dcKu88fbG8+dSFsubqS4sYR59e3eWcE\u002FdyuMdv+5uMfvBsOWD3gZCMajkrQee4uDl21sUpTw0TnwqzBev85tAjZwkSO+xFyOxAFsAi5LyqcGpn\u002FCq\u002FvfaF\u002FPbeBElPn5GVOT19puHGOxo8WUI7BC666CJ5+62326HkuMjPPvtMtt9+ezdYjzHV5Maysst5HGp5V1WFf0TZaaed3JfflA00VO0GK1HUG2+84b4qFGJ54vEn3NdmvjgD8Lz++us5OHbMBw\u002FMmjXLfW0mnAT2fpg9274WYx5OEtotbJ1Eu5VdouDSl6pEwpYitYUAVoadzZLYpXdOs7Ih8e+WXBKvDMgrzzehMv1x48Y1XEYD96rLoBweGPPEBVUPysmrHJ56GdchJk2aJOl0TQ749f6bb\u002F57efHFF2XqlClC337Y4YfJ2M\u002FHyiILL5LNoI99Ab33vntl0qTJMsX4GGSvutqqWfohhx4iI0fmTluHSJlrrrUWwSyw18CRRxwpqhnleD\u002FLEQeQg36UPGKMyEYbbyTPjhplsk4V\u002FgnkppuGSvfu3T1Z7rjjDjnl1FOzcR847vjj5OuvvxaWd42y9EcedaR88cUXnuw2vMQwlUVYgDS+v7Vo651aZtbl8pWZXYNsRa5Lg+kqkaEa64LMDV1zeCpR38VkKkfehupcLO9Kw5dT10qTuYg8222\u002Fndx1112unxw9eozstddeOZydO3eSy6+43D0\u002FPh87Tq6+5mrp0jXXeMBz5plnnnF7z9AHb23GnZxM5vYI7b5Im1FVmV1TI2PHjRP+PasUTJs+ve7ZWtE69YM2L2R+3ONbx8+xT1jRLu58K8\u002F5hjHfYu50QXPslNjOYSE784mgVFTmn79Ths84DGm5tWs8Mpk4BQcBxQ41qJZz9gffSM2kHzPi5kuujgZPhqGgN3ToUImiVBaWWGJx2WeffVrMmHGNdXyffPpJwbLbApkyY0PHjh0llYrKLg5jzlNPPVU2f2swvvXmW3LIIYcIG0h269ZNmO7ONEsMFi1ZHhtuHnbYYXLCCSfItttuW1bWvISQrhAzLwlswOaBaXG33nqr25TN4\u002F73v\u002F+5pBdffLHw0gWcb1+LU3atAB6sXczSvsYaa8hvv\u002F3meNvbSU+uM34iS\u002F7dBq49wJ6D7VFsXpmtqQ3L2868ApsWdfk4p2npm5rKF9lYv6nlzaHpMPzSJ3z77UTpOv\u002F8rpbfTfxOHn7kYeFfmxwi4cwzzzwy33zzJTCNC775xpvy1ltvub6rcSlzuTtnZsrkYhuOka5hrsARNBA0EDQQNBA0UBkaYEPleeed131E4UNKKfjhh++r5K+0NU+5+fE8cgtHFSOF5akGBDV2cAWHePJdQMUOc+wUT8cXjjqkaCauEFVwnaOE1AWdo20cz8yccWYiMy6ZL5L1LVjRZ82Eyc74gsSxoLH8+fGaSdOlZsKUmKWIu8oqK8uP06cZTJdHHnlUZv0yS7baassi3K2B9rK3fN59+\u002FZ1\u002F7TBv1nUz71wuR9++KFMN4tuff5yMIXzLCel52Gm0e8330z6LtlXnnj8ceEF5K9mPLnPvgYf8udD3NpZz9tcH6PPKPs6O3DgwOZm5dIzFb9r164u7J357UVqwQUX9FHnT5s2Tdhbgmn8GAPPPvts4Ys5s4TAw\u002FSPf\u002FxDMKwRrhyIr2+yI2xJ2aIeuV9wSuatIlFrCVKy4ARR68KaUskHMVw5kJ+OuPBAkNY46svpymuErNIhEk1ASSnjJpPfNTccL5np3EcctNkgoR8fOHBTOfOMM+WM08+QNddaU9iLZostt5CWPm648QZh35kePXu0dNYhv6CBoIGggaCBoIE5TgPzd5tfdt55Z9l3330dlPKZ1bT00iyzqXQ1+EGcl9PHvZ+P9\u002FGW8d1MFsvK+VZkIT9eZGBExxc7+Xxu0OlYzHGnc2K7hws6p93jNroWG\u002F4rTuyLZH2p8KPmC29wMfmdrMX9mi8mO45iThRF0sVeqLt07SL9+vWTE088UT788GNnFCDNqquuIm+8\u002FgbBLDxqRpxtttkmGydw1ZVXuX\u002FEwHJ64IEHFpx9883X38jRRx\u002FtdlXHKHTs4GOFjbtIf\u002FfddwsbcxH2cMQRR+TsKQCeGRgPDntQxo0b53ZYxzLLrA9mmKy11lry0EMPweYg5llJJv0wycVxRo58WvbcY08b6PeW3XffTW655RZJp9OQZOuttxb+JWXw4MEu78cee0z4l5Bnn33W0XHee+89R0v+c8jo0aNlM3t5YKYIPC+\u002F9LLsv\u002F\u002F+suiii8omm2wsF154oZQz62XGzzNkiy03l7POPFtOOfUUWWXVVYWXg2223dbq9bC8+NKLcumll1KEg59+\u002FElOPvlk4Rqhz5NPPkk++eQTJ98333zjeP72t7\u002FJBRdc4NKttNJKbqo\u002FBOiXXXaZrLzyyo7\u002F2GOPzV4L6MCnn34qf\u002F7zn2WJJZYQ\u002FoHkhhtuiDeFglgAmEZ6zjl\u002Fz6Gce+658sQTT+TgmKbP0qVBgwaZ3jZzBqexY8fKf\u002F7zHxk3bpwMGDBA6OBzElVEpO4+i3ywPeSyslNqTnuUnV+mEwMHyCWCKQdyUxEjlfkZz0Itc2bzyway+YIpB0gAH35hgApkqD7YWD+TPHixBpgFQ3985x13CgPAdG1arr\u002Fuernu+uuEGXcxV8u5K66wotAntlyOIaeggaCBoIGggRbWQMguaKCVNeAHb74YH\u002Fd+Pt7HW8ZXs0yQk\u002FNVLOacHD9+HTC8iOFFcDR2zFUXd44Fva9GiU\u002FNoCrDj8w8xFlnTBIXNLfyT\u002FaVKVfKxvCSJ38BuvLKK8oiveJ1\u002FB999LH8MusXSFn46eef5PPP2PU5Rp3\u002Fj\u002FPlb6ec7L40PvnEkzJw4EDZbrvt3JrNmEOE6egYHpg1cdNNN8k111zrDDgYeX74\u002Fnthc8cHH3xQmEFBml9++UVuv\u002F12t3P65MmxgWnq1Cku3n+d\u002FsLLPbNcMB7ssssu8vTTT8vGG28szMZgXxTy+PXXWc7QNLtmNlF55plnzAD0B1lqqaXkySeekj1230NOOumvrhwYMHz07t1bBg8e7HZ8529PMV4MHz4csgOWPGG0SBocRo4c4QwcqiovvfSSbL7F5mYwWVWeePwJOenEk+XWW2+RQw851BkhXCZFnNffeN3twXLEkUfU4+jVq5cccfgRbqMyiNSfWSfIduEFF8ltt97upvGDQy\u002FeGITxCyPMAw88IMcff7ywZOjbid\u002FKFlts4WYIxdfimrpr8cMPZO\u002FiW221lfz8889OFyw94l9P\u002FvnPfzp6nWPW1rpIWaHVV1\u002FdGYXQ85FHHumuB9fk73+PDTvnnXeeYDQsKzPH1HgZXLJmOepmrlh3Ji11aEMzZ6wwjURSWIa0pUptgXyysmQDzcg0k0fGa0ZGhZNm880GCvMVwbLUsAipMNo3zcb6hXObq7EYYdZca023DBOj77bbbSvgWkMpfzn6L7Lccsu1RtYhz6CBoIGq0kAQNmggaCBooH00kDN0tIidgvEi6cczZ2L5kvgkn6M6ooXMt7NePkn+9qJHzmLE+NzATpNWxN6tZW47mMVw8EEHm2HlIGcguWnoTXL\u002F\u002FQ82rIaM0vir0NPPOF3uuP1OOeCAA2S11VezvA6Wc885117+f8zmM9TyXWihheXGG290ewRgSOGfN1TVGUeWWWZpM3CsLC+88LxLg5GDvQTg429KQb700svSv39\u002FYZ8S4gAv9xhowF966aXuRR8jT12rgysGXv73228\u002FueDCC2SNfmvI7nvsLrfcfKu8887bUlNTIyuuuKJbStO3b1\u002FBgNCjRw9nZHryySfjDMxlg0lmozz66KMW46yV4cOfku223Y6InHXWmcKMoJNOOsmVwQZlTz75lNx8y83CXjKOqYjDLKBNN+XvYDsU5Oi\u002Fbn+3cS8zbMaMeU6Gjxgujz36mFAGLy1nnXWWMIMnPzGGLoxXf\u002FrTn1z9ht40VBZaaCFhJozXMYYw1fhakB4aywhuvvlmN2uG63Drrbc6AxD0ouDu6KLULAFDD0uYTj75ZBkzZoxcccUVzjDHLCiWW2UZKzygqs5IE7WAr9Nm2MumFodIXVlSiQf9gQPnmITet2DJ0\u002FOZbzoU8xyUTNNMoi+D8lxhHtFQvipffvlVEaa8PHwUnxSFfHCApxMGiAcIGggamHs0EGoaNBA0EDQQNBA0kKcBPyT0w1UXNycZd+FMOiMJw1qHs4idLg7OgdhhyHx6pcQjLE21zuE1Pn6jdHGTu9LPqFunjIix3NQgRtSP1\u002FHGHPkuy4G22HIL2WKLLWXnnXaWWbN+kXvvuSefrX48U9TbZtiIokgGbbZZDs\u002FvN9\u002FcXjKjLI4X8K232tpwqSyOPUWYOeOXCP1h1z\u002FIs888a\u002FRaGWGGh+3ty+gO22\u002FvwtRx1LPPyi677OzowrWz0BZbbG4uwtQKjWunHXeUL8aNMxxnLY4D9jPB+LH9dtu7uHeoO5vtplLICr+By9t8MyMOGjhQPvjgffnm669l0g\u002FfO0POCccfJ2PHfiZfffWlfP\u002Fd9\u002FLuu+\u002FJJptsIhhBRo0aLVvm7dmDMQnj0csvv+SLLexbkaXaYB2tVl5\u002F7TU3U6jPon1y8mJD4xyERXY0nbBBpgXd6a7F1qWvhdOV6T6ZjvAOO+zg8ogdEzgONNrF8MMSt+OOO04iaz8XXHCBy4Mv4mw6zIbBI0aMKGM5WNNlcAU2yvFltbbfKKEqj9k6\u002FjqhiJSCDCcsmWCbejnlEikFDUnm24XxEfRgUetKcOnG6vx8ejIecwU3aKDFNBAyChoIGggaCBoIGggaaIwGGJgl+X3c+56WH\u002Ff45vm1mcGje\u002F+zIojzipof94NLY3Gvx0m6y8IlQhbj4MzEyQ96kt+RnEOuMJufiLugcwzvEpufiLugcwzfSHrEi7yKSnyaL2LB2JcKP1JL9sxI6OUt7tfxZpLkecwOYSkMcNrpp8kDDwyTM848Uz54\u002FwPHqapmsJnlwt75+ecZYsoSjl9n\u002Feperjt0qDO6gCeeStXhMI5gjIGWBHb2xqgBDkPN4088TlAefvgh2WLLrWTLLbeURx55RGg4Tz71pGxlOMeQcTAuZYLOYz+CmnSNC4sXUkRm\u002FzbbzY6Zr1Pj\u002FsFjge4LyDZbbyMYkL9IhRYAABAASURBVEaPeU523HEHmb9bN9lhhx2FvWgwYuyw\u002FQ7Cv2v4MjrO09FKzD3ZM2GW6SoXmxvbYMMNZMyY0UUNEq+9+pozyHTu0kV+m\u002F2bzNtx3twMLFZXtt1QFudklgy+h3KuxaxZswRjjE\u002Fj\u002FY4d57Ege\u002FTU5W+IImc5PCIsmaI8Zl7RHlZaaSVhKRbLqi666KISeZeXf5EMmoAufp\u002FFmbUUPc6tql1U0Rhoz8o2Rk54s7IS8QDSwnYSynY9TY27TKrOCQIHDQQNBA0EDQQNBA0EDcwhGvCDOF8dH\u002Fd+Pt7HW8bXzGDS+SoWU7HXcjGXiPOJu4iIxQ3UgFDCBwPK+0pEiTnHYnU++alh4lNhsmCd35r0KGPMwaxjwfglL3al4o\u002FUYj0ktWD8d6KxsPmSx3F44I15ynMXX2wx6dRpXrfnCCnWXnstGT1qNMEsjBgx3OkNxFprry2\u002F\u002FvqbsFcNcQ\u002FEwfv4RhtuZIaHMT7qfDbiZb+WTQdu6uJrr7O2\u002FPjjjzJy5Ej57dfZssIKy8vKq6wsqVQkI0eMlKlTp7qlQo65mBNXvR4Vow0bBrMPTJL47jvvyuWXXeYMN+BVNdseiAMYZJ559hl56sknZdtttgPl\u002Fnp6+FPDZdSoUbL9DvFsnK7zd5V1111XXnrpRcfjnSmTJ8sLL7wgGF88rpC\u002FztrrSJcuXZ08+XT27LnqqquEvXygse\u002FOmOdGy\u002FRp04lmYbQZd7IRq4lZtexaoZQ62GjDDWXM6NHGVodLm0Fr5Mjhsummmzj8hmYoevrpkZbcG2LMvlqbdtdGQBlXeaeVYenqeC2OXBlglsxVV13prvEZZ5wuDz7wgGP94P33ZccddpBbbrnZ4rlprEKGa7sz6tk5rzDkSaJaOp7MO4RzNVApMXtQFRLFN4Xm+oXyDriggaCBoIGggaCBoIGggaCBNtKAH8z54vLjHt86vr15uYxdqea4uPMN7XzDmG8xd7qgOXa6VyWjOj+fmE+vlHhkZiBOwVEckYwrVXF0WKVPwkCjeTKro8EjDRwYSH7+6WcBPv74E2H\u002FmA4dOri9XUi67bbbCfvQDBs2zP2D04033iRuv5VMkT16dJe\u002FHHWU+9s0lsuwB81oe\u002FH\u002Fy1+Okq5d615q99t\u002Ff\u002FdvQyxbYZNa9ro55uhj5KuvvhL+gYmyUqmUsKEv+5DssusuoERVZZedd5W\u002FnfI3YdmTaqZgRy3glCDz7xtDbx4q1AE533n7Hdl7n70kna4140A8y8cZJUY+Ld9+860ZnX51BWy51VbCP4U88ugj7h+pQP5+s9\u002FL4088Jo89\u002FqhssfkWoByccPwJcuppp8oDDzwo06ZOE4w\u002FO++ys5sBtLYZsmA6+KCD5b577yOYA527dJbhw0fIueedJ+ecc45L+8P3Pwj\u002FjrX99tu5WTPHHHOMS8MeMKussqrsudeebpbTlMlTzJBxi9xww38cPesU0Ef2WpxzrvuHJnctLN\u002FktTjggAOdwY1rMWH8BGesO\u002Fmkk+Xjjz\u002FKZl1+oIAQmcRnn32W0z9LnJZeemlZZtllHOXe++4TNjZeZZVVXLxNnXqF5cvfOvH0lJ\u002FrlRwQlaiBxPX3wZb2K7HaQaaggaCBoIGggaCBoIGggblGA35w5yucH\u002Ff41vFV1GXsXHOUuAquc9RCyddiFTvMsVOMZKeF7BQO55sTn2JEO+OIuRURz8ycqXUWJWdZEoIWN78aTu3cUebpv6TMs9piUrevTK0Lz7Paoo4GT0N1+eCD\u002F7plOizV2WijDdy\u002FML3w\u002FAvSc8F46dSpp57qjCL\u002F938Hy2KLLybDHnxQzjv3XJSVzfpfl\u002FxL9tpzL9l3333cXz+ffvppctNNN7tNZz0Ts2BGDB\u002FuZpDwjyerrbaqTJgwQZ555ln3V82ejz1h3nzzLWFJi8dtvfVWAm6bbbfxqOJ+ziXMiQhLt9jb5PLL\u002F+3kPNjqtO8++8mRRx2Zze\u002FII46ScV+MlcWXWFwwSEFYYoklZNFF+7gNgxdaeCFQ0rtPb1l55VWkd+\u002Fe0sdoDmnOrn\u002FY1eo+VC688Hynw+2231ZWW211ueeee91mvMyAue3224R\u002FgjL2eme\u002FfmvIM08\u002FLV9\u002F\u002FbXsvMtOsuhii8q\u002FL\u002Fu37LP3PnLtdddmjUhdunaRh8xgtsACC8iA9QbIEr9bQp544gm58467cvPMVYGjxddihLzw4guSvRZmgEleC3gef+wxef3112XJvktK\u002F\u002F7rSId5OsjZZ\u002F\u002Fd5dE4p4AQlsFrr74qd911t3Tu3En++tcTDSPCxsp\u002F2HVXOfTQQ6Rzl07uH6YcoV0dL39b+e1a2VB4CQ18+eWXudRWahJ9+\u002FbNLSfEggaCBoIGggaCBoIGggaCBtpQA36Q54v0ce\u002Fn4328Zfwc+4QV6eJ5Ptu7+JdyI7lgPl8GaUIZhzudI\u002Fl87R3PzJwxW5E7zTGR1WxI5lXVybKljhssI\u002FNtvarBakI4tZgzrDRYj4MOOkhYzuLh++9\u002FkGEPDZNVV1stm5bZLJdceolAmz59ujz8yMNyzODB8vEnH+fwXHjRhe6fTJgtMmbMc9LPjAyffz5W9thjjyzfGv36OQMCy5MmTZosDzz4gPTt2zdLJ7D1Nls7mQYNGkTUwRZbbulwW2xRN0Nl+RWWd7hevXo5Hu+cdfZZcscdd7jo8iusUI\u002Fn4IMPlrfeelumTplqBp835ZRTTxFmCrkE5qw7YF156qnhbt+XpOwvv\u002FyKGZKeMY66k31oqGsdJg6R7pVXXnVlfPnlV+6fiDBAQH3h+eedTjC6EC8Ea\u002FTrJ1dffbWgP3Q+YsQIOe7447KGGZ9mEav7XXfdJZMnT3Zw5513yoyZMySKVLov0N2x3XjTjTLkn0NcOOnwb1UYc0pdiwHrrSdPm6GIa\u002Fr119\u002FIeeedJ\u002Fvvv7988r9Pk1nlhI8ZfIzTOW1KVR1tnf79szj+Hcohzem\u002F7roO\u002F9NPP5mRK76OLA279757ZbK1D65TMSOWJW\u002FDM66HZPuH1omnJ8+QcFSJBlqnCUi2iUk4ggaCBoIGggaCBoIGggaCBtpPA36w5yXwce\u002Fn4328ZXzNDAqdr2Ix5+T48auW4UUMLyIq5lvcnc4RMQyn95WIEnOOxSrDz8yckTpjUhw0N5yFNICRplOnToVIWZyqCjM6sogiAfIptNlsEfZWQWMEaJWME5myz42qNfgE7ulnnpZDDjkkgSkdnG+++QoyYLxYaaWVZMTwEW5GTseOHR3fPXff4\u002Fa9oWyHaMAp51pwTVVz69FAts0md1ugW7PzCBkEDbS0BsaNGxdnaR8dXKC1fJd5cIIGggaCBoIGggaCBoIGKk0DQZ620EDOENMidtbZLSxip8QzZ2JpiIs5dubwOapDWsh8O3PolRKPZ87wvmlgp0kr0sbvnxKOuU8DbOq76abxBsjNqT3LztifZ8+99hD2grn11lvdjJxbb7tVhgypP1OmOWXN7WmjHl3mdhWE+mc0MHbs2DjEQ8MDGB\u002FGLxb3eO\u002FDCxSKg5tDgP2wmgVTpkiz0k+ei9MH3TWt7cyJegt1alpbaMv+Y064Ri1Zh7bUfWuVFfRR+fdd4tpX2rArO0QkYGCniDnOXoEvIi4s8WEoEXMcDl\u002FsMB+cA4vi59MrJR5haap1DsYjZzMy61PsI3uAoIFK1wCbKz\u002Fz9LPCPjiPPfaY9Fujnzz\u002F3PNSGUuBKl17jZHP9wut66cn\u002FdQYoQJve2gg2QQIA8iB76FY3OO9X4KfvaBgmxOgR88ebo+vJvs9mpm+ueVXc\u002Fqgu6a1vTlRb6FOBdtCk\u002Ful1ugX5oRrNCfUoSWvbdBH5d93ietdf8zFQC2J9XHve1p+3OOb57s9YCyLpL3CmS6cE9svCBIyNibNmC3DYiBNJJfe\u002FBiZ4bB4Mj8SJeMuqXMsH0c0PxF3QecYvoXpEVYideYjMVeFQy2EHyBooBo0oKrSb81+csIJJwh7z7B\u002FzqqrrVoNoleVjFHPrhl5tdX99OTwj00ZJVec9yWbAbd+E3D1npOMM65CwQkamHs1EGoeNBA0EDQQNFCVGvCDPi+8j3s\u002FH+\u002FjLeNrxi7hfBWLqdirn5hLxPnEXUTE4gZqQCjhgwHlfSWixJxjsTqf\u002FNQw8akwWbDOb0163p4zZkYSLEDmhDNoIGggaCBPA9GCyaVNcX9Rx9Jy8fB32nVarbSQM874S93afqVVPshT4RoI4gUNBA0EDQQNBA0EDbSsBvxgz+eaH\u002Ff41vHdzBfL2pVqjos7P0YSZxKLxdxpJGfMqPMtZGc+0aHMIX1m8ksmnUOCapd4vOcM0jpjkDkWjl0LhDNoIGggaKCoBvJ7ipaLh5kzRZVeGQR\u002FqVvRX2rppSqjrvlShHjQQNBA0EDQQNBA0EDQwFyjAT\u002FY8xXOj3t86\u002Fgq6jJ2rjlKXAXXOWohZrJI5lB8c+wUI9lpITuFw\u002FnmxKcY0c44Ym5FxDMzZ7yFyHzBSBT7Fgxn0EDQQNBAVgNRT2bO+P6h9fz0pLl7WVNW4RUYePaZZ3lIxJK1XhOQvn37xmUEN2ggaCBoIGggaCBoIGggaKCdNOAHe754H\u002Fd+Pt7HW8Z3M1ssK+dbkYX8eOaMER1f7OTzucGrYzHHnc6RfL72jkfTU\u002F3kpw5ryo8dVjdYQ35MrS4\u002FGahiPwogZk8TdwRdiNNFpehB7KgUWapBDlNX7vUzROPldvvOaCRC\u002F9DKfnrKDBFpvIwtk0bsaK+ym1uuid5Kevvyy69E3LU3GZvqix3lpBUrIwDKyoB5QR+mhKa0C0sWdGdKaKzuLMkcp7dQJ6n4ayp2NLatVhq\u002FVaHi9dyWOgv6kGpuD368L3a48Vvee4CvG3w+3EK+qjq7BPaJHzuYncLsFdgtsF\u002F8aPaL6R36mf1iLYM1ZXqHtWSa2TWmG36ahad3WFu8T3h6h3WMZ22D2P8xE680P+revbt0LwCm\u002Foo6a2rS0l5QUYqoKmGCsEEDTdfA7P991\u002FTEIWWraOBLNgNulZzrZxo2A66vk4AJGggaCBoIGggaCBoIGpibNFDITgGuB\u002F8CZtC9R3dny+jRvYf07NkzC55ebb6Zvqr88gbxgwaCBtpMA1EPljW1WXGhoArTwLhx49pMomCcaTNVh4KCBoIGggaCBoIGggaCBqpHA3OwpME4Mwdf3FC1oIHW0EC870xr5JybJ5sCh39tytVJe8fGjh3bJiIstVTYDLhNFB0KCRoIGggaCBoIGggaKKiBgAwaaA8NBONMe2g9lBk0EDRQlgYw0JTFGJhaXQPPP\u002F98q5fhCwibAXtNBD9oIGggaCBoYA7WQKha0EDQQNBAjgaCcSZHHSESNBA00JAGOiy7SEMsLUYP+860mCqbndGzzz7b7DxCBu2jgTfffFNmzGSD7fYpvzVKra2tlenTp0s6nW6N7Csiz59++klmz57dYrL89ttv8uqrrwq6y8905syZMnLkyHx0iM8RGgiVCBoIGmhLDfBs+nbit5KEqVOnOhGSOMKTJ092+OAEDXgNVLd+uaebAAAQAElEQVRxJrnRuK9R8IMGggZaVQNtve9MWNrUqpezrMzbctYMAm200UZ4AVpAAz\u002F++KP0799fHnzgwRbIrXKy+O6779wGgF999VXZQqGLJ554QmpqaspO056MK6+8cosaTEaPHi3rrbee5O8d9fjjjzv8559\u002F3vTqhpRBA0EDFaWBWbNmyR\u002F\u002F+Ec56aSTcuTCEHvsscfKiiuuKMsvv7z85S9\u002FkRkzco33fIzZaqutpFevXrL55pvLiBEjcvIIkeIa+Pbbb+Whhx6SEcNH5MB7773nEo0cMTIH\u002F9prrzl8cIIGvAaq1jijZpiJzIk0EnxVQ\u002Fha5fmqKqoxiNYRo0gFSOIkHEEDQQMNaqCt9p1BkDB7Bi0ECBpomgbmn39+YebMrrvu2rQMKihVc0X5+uuvZbvtthNeTpqbVzWmHzhwoPAikNzT6X\u002F\u002F+588+eSTDg455JBqrFaQOWggaKCABv7+978LhtdXXnklh3rUUUfJG2+8If\u002F617\u002FkiiuukPfff1\u002F+\u002FOc\u002FZ3k+\u002FPBD2XrrrWWzzTaTxx57zIW33357eeedd7I8IVBcA1OmTJHOnTvLbrvtlgMDBgxwif7whz+45xA8DhGcoIE8DVSlccbsLGZUiURVDcRALW5hM7ZI3qGqjoYRBlCpO1TVpdU6VAgFDQQNlKGBtlzaxL4zYfZMGRelFVn4itaK2edkPWjQoJx4G0favbhvvvlG\u002FvOf\u002F+QsPXnppZfk\u002Fvvvz5HtwQcflI8\u002F\u002FtjhWK7y4osvyiWXXCJ33nmnjB8\u002F3uG98+abb8ikSZNcdPjw4W5pC1OpyeOf\u002F\u002FynkLbUbBKfhkE8A\u002FqbbrpRvvjiC5cfA9F7771XLrroIhk1apTDJR2mcj\u002FyyCMyZMgQeeaZZwRZ77777qzsPu8PPvhALr30UlcHX69kPtTptttuk8svv1zefvvtJCkbLlUW08zvuusux3vjjTfKdddd58KFnAkTJgi8lIVcfhnQ1KlTXDrSerjnnnuEL6XEWYaUzI96cD2SOMI\u002F\u002FPCDywedv\u002F766\u002FLvf\u002F\u002FbXTeuPfRiUKp+Pg36feGFF9yLF3qn3p5Gel7KKNfjFl54Ydlmm23k9ttvF2bIkd7Tgh80EDRQnRpgiSL97LnnnptTAZ4Dt956q1x55ZWy7bbbypZbbinXXHONuH5s4reO94477hAMCMy4WWeddeSEE06Qfffd1\u002FURjiE4ZWmgU6dOkoSOHTtm0z333HMSpSJZYoklsrgQCBrwGoh8oJp81dicUlsrUpNOS5qAVSDK4C0Yn8amkTlxrLRrbPCqWqA0Z6AGDcz1GmjrpU1z1uyZ6mo+vLC1pcS\u002F+93v2rK4iiura9eucuSRR8pHH32Ule3UU0+VffbZR37++WeH++WXX1ycCC\u002FT++23n+y9997CSz9LV1ZZZRXBhw4ce+xx8tlnnxGUoUOHytVXX+0G5U899ZRgiNhrr73kT3\u002F6U9HlPqQ57rjjZMcddxQMEddee52sueaabhYGA3ymcPO1lYH+BRdc4MrBwdjA18Lzzz9fpk2b5r7SHnjggXLmmWe62TzwkDdT7HfYYQdhZgsGo9VWW02SBkEGssstt5wMGzZMWM502GGHCQYN0ntoqCz2bkF2+KlzseVQtPdll11WbrrpJpk4caLsueeesscee5BMZs+uEcrxgKHq2muvlZ49e8rZZ5\u002Ft5HOMGQddYNDKRLMeclAH0qBXXph4IVphhRUEY02W0QLIihyU2ZAufVvYeeednewYmPr06eOMcZaVu3aUOzuzj43PExlY8nXWWWe5ZQ4YoeAPEDQQNFB9GqCP\u002FL\u002F\u002F+z+55ZZbpEePHjkVoJ8GRx\u002FrCfQ7iy++uHzw\u002FgcOxey6LbbY3IW98\u002Fvf\u002Fz7bj3hc8BuvAWZtskQsXZuWrbbcSrp06dL4TEKKOV4DVWmcwRaTNqfWGrfU2jUCzMs\u002FIzO0YGqpNd58WjIeRZGkosgtj4oiFUBIKOEIGqhSDbSB2G25tCnMnmmDC1qkiORLchGWFkXP7cYZliFhBBk1apTTKwYXDDXsG8OMCJAMnpdZZhlhUM20dOKffvqpnHfeee4r6M033+wMKbysw58PzHRhdg5fTDEwMDOH8kiXz+vj\u002F\u002F3vf4VZJMyQefnll2XgwIFun5ITTzpRmNGCMYMvtaeffrr4zYePOOIIWXvttQXjyjnnnCMPPPCArLvuuvLJJ5\u002F4bJ1PvgB5jxkzRjA2wQ8RQxRT6i+++GK57777BDwGFG9sggdoqCwMKIMHD4ZVkJF8XCThUBbLni677DLBcMVX5+eff054oWF6\u002F0ILLeQMSxiXdtppJxk7dqwgF19EDz\u002F8cLnhhhuyuTEziVkzBx98cBaXH8Dwgt5ZfsAsl5NPPtldNzY55sv31KlT3QwY\u002FIbqR958DactfPHFF3LhhRe6L93o9G9\u002F+1tBwxt5DhiwrruuGIp4aVh\u002F\u002FfVlyJB\u002Fkl2AoIGggSrTAO87GGAxtm+wwQb1pP\u002F+h++ld+\u002Fe9fDsLcOzBgL9Us+eCxLMwoILLlhvRmaWGAJlacAbZmrSNc4ww7KmxRZbTPgYUFYGgWmu0UCVGmdqpTZtkDHKmA1GHvx2iuz0+seyzqh3Hezy5icybOJUdyHTxusCRRyyoUMDYFHVYJtBEQ1AIM\u002FdGmjLpU1oGgMNfoC208CXX37ZdoVZSYPm8iVNpgJ38uLPizIRjGPEmWaOwQAcL\u002FS77747QcGYwYaN\u002FAsPRgsAAw+zbPwGhI4x4WDs6NevXxbDAJGZN6NHxwahLCERoHymaHsUszPmmWce2WLzLTzKbRypqvLfD\u002F7rli+xZAkDQCqVyvIccughkoxDYGZKft5+6dK7777r9ohhY0t4gQ4dOrjZRYQBjFDllgV\u002FMUBfLE1C356ne\u002Fcebk8GjDYe5zfaZEbTWmut5dAHHHCAuxYsZQKBIYrrUmrgffTRR9vHoLphGAYeZtVgvGKpGR+OWHa29NJLSzn1Gz16tNAuGPQjA8AsrKeffrqezr3Odt99j6wMqirM4MEoRdoAQQNBA9WlAWZF0odg6C0muX\u002FXSdLzcQ3Fk2lDuGENeMNMOp3OGmZIhdGrz6J9CAYIGshqoG5UkEVVVKBBYSbM+k3+9N5YOeejL+XL6ZndxrVWxv\u002F0i8Md\u002FPZnMv6XX0vmg6EnbQYcIMtog5RsuEiAL1J+AFmEpUXRDKYYxPJFrUUzbuXMWOM+ZMiQVi6ldbPnSyRfmz3wFZmvwz6OzwtTUgq+dibX9kNLW8fMdQSIB2hYA8zQ6bjuUtJhmUUaZg4cLaoBZrG0pcGE8lq0AlWa2RZbbOFmbjCgY0NHDANbb711dtkMRhqWE1E9DGj0scyA8cAMCmbf5Pc\u002F8AMYY\u002FCTwPKX8eMnJFE54aWWWionztdXvrayDMsTMAoB\u002FPMHy5iQHx5Px+\u002FcqbOwz4kkjr59+yZi4v4hhDxAMkUf\u002FqTxBjzl4wONKQv+YsBLDYNlZsgU4wHPbBleXtiTgThA22XTZWYREWdm0qGHHkqwKPTq3SuH1q1bN7eRJHKcccYZQhyGcuvHc6qUMYi8PPB84vrkX1dPD37QQNBAdWmAJZQsEWXWDMsjMfAy6499wQhzvy+80MJuyWN+zehnfb\u002FH82HKlMk5LMwEZOlTDjJEytIAeudjC+N\u002Flv4mjed8fHhuzHNl5TOXMc3V1a1q44xGKmf\u002Fb4K8NflHEXvplVp1F1PVfMBi70z50Xi+tlB8qkKLw94dOHBT4UscEEUpiaJIOtiXPqZoS4mDKeF84SrB0qIkJ5d9MUTO5mb8+eefuwFw\u002FiaTyXz5Gz3WrSZxTQnzJZHNEpuStlLS8KBj7wEPvDBNnTLV7Ufgcd4AxQsRX6F5oWCfhIcffjhbDb6MzjvvvMJu+VlklQbYdwbDCeLzosKDp6UhWnohSa21pNR26yQ1NWmZNf7tnH2mKDtA62hgxps3u4w32mgjtwykLYw0vOC6QudyB4MGy0uYBcM\u002F6Wy66aay0korudkP4DDI+BkbG264oay66ipuyRCzNQA2vGXGxBprrFFQkxiSuVeTRPKlzCSuOWEG+vxNK0ugkvnw70AYH5K4UmH2tmFvlPxlTMl8W6qsfv36uX17MHYlZWLWCoNocHyQOeecc9wSJvpycB74xxOMMjwv2D8Hg5qnFfJffeXVHDQzdxjI9+uXe93KrR\u002FLGHg2JTNFDjb75LmUxPN8wpDDS0MST\u002F2q7QNQUv4QDhqYWzXA+wjLX+n\u002FTzzxRAFYbkrfSZi9rXiOTJkyxS1l9Hoi3fjx42UVe46AI4+RI58mmAU2c2dJahYxRwRavxLs70Ufy\u002FM23zDT+qWHEqpVA1HVCG42laSskRlmHpo4NWuYqc0YZpI8LmzGmLfNQMOyJ+KqWm\u002FJ0n333y9fjf\u002FKYLxMmDBerrrqKpm3UyfhpYQ0lQIpMxgx5XjgwIHNFokO4\u002FvvvxdvUMjPkD0I6FDYJDCfNjfG5zWDSvJLLTrAWAaOqf3EPbDMAMMeX1ehsxkmNPZUYOAOP9PhwVU7sLSJhw7GmZasC\u002FnOu+Wqklo6ni0z462bZdK1y8u0h3cTjAbMdmMz8JYsM+RVpwF0POPV8+WHa1aUGW+0jZGmLYw\u002FdTWs\u002FNAuu+wiZ511lmAwYTYKErO0iNkazNDgeQCO5TQPPjjM7ftCfz1hwgTBqM5sPvZCgScfeGHnCytGD76IMgsUIxCbDufzNifOHi\u002FHHHOMjBw50i1N4svuQQcdJL4+5eS92GKLyV577eWAPhTjBc8m36\u002F6PMopC+MfM33YA8fPzPHp8fnnDHSL3jHQsAcNfTnlYyDxy5lYMsCGmjxHk0YPNs3kqyibHmOIp68n32Jw2mmnuY2bKQejCHvtYOBhKVV+mnLqR3qWMF1\u002F\u002FfXCvzQxkwZZMCz59pLM9y9\u002F+Ysb77Cfzq+\u002F\u002Fur+XpePMsk6JflDOGggaKCRGmhDdvoujOxJoI\u002FhH5fAMfOFmYH0Exjv6Ufpm1l6ynLI3r16O2n5uMj+Xrwf0C9deuml7vnS0s8HV9gc7vAxnb3hgmFmDr\u002FQLVy9qjHOJE0qGGZUVW6e8H2sDgur1QSIEebW1ookwPPyEmkUY6g7F1pwQenTu49Bb2HgxkZ659qXMQaFnguDDS8P4BhcYmX2NHy+VjKYprPDqMO0c\u002FAMeNikka+bPi2DPmhYq\u002FlXjeQ\u002FIwwdOtS+gq4qDLLhAVhzfsoppxAUvqDSmbqIOVjE2fyLNel8SYWPvQaMVNbJYBdDTD4z9WWQmcQzmMWoQEfPVOhDDjlE+Aqa5GFTSgaXDHLRAxskonPPw4MCeX3c+\u002Fvvv7\u002F7+1jiyE851AcrP2mYfQNt2LBhglWfQTJxD0zjp1zibH7IwJ0XDr7c8oUQmt\u002FsDB6Aa7XbbrvJIossIuwxwN4ObBR59tlnQ84B9mjghSY5wMXwAo4lB0lmLyt5shkmX0NZxnTmmWcKujj++OOFlwSZAw4MMy1ZDe3ZRTr2XyprlJn9zbsy\u002FbEjZOar52WLIQxeoDGDEgAAEABJREFU7EauFgMN170UZCtXAYFfv35HZjh9p02atMx47Twz0iwvP78x1LVf7mvuE\u002FpDY2ixk3xbLLM5ICOWLdE377DD9tnaMBMDHP2RR9IfMzuPF3L6so033ljYLJjnmOfJ95m5Rx+93nrruf6Pl3NmXKy88sr5rM2K09fT7+FjkDn44IPlH\u002F\u002F4h\u002FTt27dR+fIlmH5\u002F4MCB7t9HeFngr5+TmVBGQ2WxNIrnwuDBg92zPpneh\u002FmbWfpn9I8+MXLxorLooou6f7x666233KbEGL6ApM54PmCU4RmA0cznWczn35TY34XlS\u002Fyd9ZZbbun+KrwQfzn143oyG5ZxBLKTH1+7Tzk1Hj\u002Fk54txhhcznklcHwx2yIOBJp83xCtXA0GyoIHGaOCKK68QjMv0KYzjmeHN88PnQZ\u002FmnwmbbbaZW07LP\u002FIxs9DzBL98DWCcyX+fKj914JwbNWAmjeqottlf6gn65Y8zYxxED4Zxf+Jk7xVJ3\u002FPygsRLnbEVPJntgIEGq7Jn4EWfF34GlnxdxEDCCzlfHD0PX6l4uWdww8CZ6eR8VcOQw8CZQeOjjz4qDIjp7DDQ0CFi8HjxxZd8Nu7fKDDa+H\u002FlgMBgi6ndhDF+YLwgjIGIvQmoE\u002F8KgYECKzfLbDAKwdMQ0DmTLsnHX4zSESO7x5MfXw9feeUV95eh1GmBBRYQyocfPuRhUId8yIPeMIBgXIIOsEEis0e+nfgtUQd83YOfgSTlYJ1HlxhlGCgzw4fNJ\u002FliOmjQIGG\u002FF6aZu8TmUP\u002FLLrvMyWJRt572vPPOc\u002F+wwSCVgTxfDRg0QweYosk1XH311d1Gixhv+Bo6bNgwoTx4mgrs9aCqQl35m9V9993X\u002FQUhBjwG4fxtaVPzrqR0\u002FGOadu8iGFSaKxd5YJTpuM5Soj26CMaX6Y8d4WbK\u002FDZ+ZL3sZ7x5TYwzAw1yxJHKdVXNvFwCKkny2d++LWKy5sPM18+XmW\u002FdIv7AmML96OPN8Vsqn+bIUGlpMYBj\u002FDz44P\u002FLisazBxx9SxZpAYwWbAbLtHUM9jzH6J+N5E72FyGti5ijqnLCCScIfS\u002F7mZCWDwhGKngyYxPDf5JIf036JI4wMmyyySYEHTBzBiM+MvBPQtDeeecd99ffMBTKe8CAAcJsEujAfPPN52Z4sByKKfm8OGC8RxdLLrkkLA4aKgsmnnkYT0hLPB8w4LCpJrOKeE5hmOGZDR8vLaRLAnlB84A++QrNxxiPK+ZjROMZOXXaVGHGE3sGJWfbsHwNg5xPX079eCYzfuA6INt59ixknx\u002FyWHXVVQXZmQlKHMBQxb+BMZ5h1ifPQvB5EKJBA0EDVagBxvGjRo3KkZz+4PLLL3fGZrY4oL\u002Fr0qVLDg\u002FPGMbJ9AukT\u002FZDOYwhUk8Dqiq8\u002F\u002FFvfg0BzwtVrZdHQMzdGqgi44w1Xju5XLyMMcCwUYZ4qE2nBYBeEIxOGnuXy5LTbhNgS5dBYhThq96ll\u002F5b\u002FACJGSx8JWYAyZcwrM0Yafi6hEEmm5kFiLMZIC\u002F5zKrgC+eDDz4o\u002FEUmA1kMLKxVp7NkwKSqwjREDBGW3M2WYbo1L+9+dgwdIwNaPziEzwOzUvjaxd43DGaZ\u002Fn7f\u002FfcJHWlyPb7nL+RTl2FmkGAQ6OkYT8Dz5c3jGLQ98cQTcssttwhGDfTACwAzf6gzfMjDppL8HSsvbnzBxbjCwBo6wMCcAel9995H1AFfJpllwtdK6o++mEqObvgqzF\u002FF8mDg30h44UB\u002FyOESm0Nd0dMOO+xgsfhk8Mk+N6zBxzjC5ooYuXhBgIPZMegZfL9+\u002FQSDGnrA+AW9OcAXVl4+mA3Eel++1DITiDwxODE9nnC1A0Yx6jBPMzfqZQmTN8qQ34y3bi5qlIEOYLCBj7CXg3CA5mnALWd67R9FM5lhtB+uXcEtLYOJ+5z+sa2MK1xrZkux7CJtfToyJAE6+GL0QrxJXDLs8rEyXHner+F5ET8wKCuHBo\u002FRSZfMhzA4+Am3JvB1TjXzoGygIGRCT\u002FN16iT5shHPrxv8DWSZJRfiRTbKI1\u002FyzzJnA+LkgJ5A5QSZmYLxJAdZIMIHlgLoRqFYtspLDLIiE7IXqhd08ND52MKs0+Q\u002FS1FokgdecEmgHMqD5sqiLXmwNkX6JD\u002F1gzcfT9yn57q6sKWHN5m+UDj\u002F5awQT0vhkAd94SNzfr6M8aADhej5\u002FJUUp0758lCH+FrU2JDVvhzmM1R4vFCdwHF98KlfpVYB+ZATIJwvJ7Kzn10xej5\u002Fe8WRHVnLKb\u002FU\u002FUMe5FWsvo7m+56MT5pyyp0bedBXvn4wzHect6PwUZh3GvwXX3xRCgEz+tn7a27UXWvXmesyatRoOf\u002FCi+WU08+UW2+7Q5KrLr4aP14uMNr5F15kPDFccNEQmfjdd60tWoP5V41xhppEftBpY2NWLC3WlUGl2oDOBqPsOWN4G97BWg9iXkM7HvPt5MKRjwXdycs6fys5cODAbDbMRGHQNGizQY7HO7\u002Ff\u002FPduc0Yfx8cgw0wMwgBGA4wRSSMHeKZLsy6czpGpzBg9wHMDY8TBKIGBAhw3M+vYWSdKPAkYf+gELrnkEuGLG3DN1de4aeoYMpK8xcI9e\u002FaUP\u002F7xjzlLijCG8HUxmYaZPnyhZBo25XhguQ5f6eBFVowc3rAFjnDSaIIuyRtDDnSuAcYgdpcnzkaKTMNmhhFxgDyoo\u002F\u002Fyyxp6jF58RYXO9Ha+9iUH7cy0IR10wF8\u002FvoYyAwdZMfhwDTxw\u002FXjZ9HH8Qh0v+TUEfKE866yzBMMQnTPGLa4VU0iJX3jhhULbov4A5VBeEsBBAxoqr13omXuJmS7MfGmsDKRJ7ivDbBn2lZnpltQ0nBt8zkCTkaPhFIGjlAYaMswk07akkYYZItx3yfwLhbk3uCestxdV+v1aAed5oQHE6We4b5J08JJw4IUngcoJqqqoYZKQfTAYnjNJIww9mSdhZMAHSFMJwFc95EFPyI0uAC+bC9vDEVoWTB+eXsr39U3yeFyx8uClTMAe6EQrApAbmZwOrP7oDJwXDhpAnLph4OcDQtJYSZokD7zoHz8fVLXBNkd+yIAP1MvDEJqA\u002FDZppHY9vewaxcNPdJOsh6PbS6Gqiqo6YwY87Sp0mYUjJ3UBfBLqA14NoarWvHP7LUNX9In8yfoQBofQtHl86geecCUBciIXcqrGukdWLyN04kZybQ1ecJ5eCb6XCR9oSCbk50O1qro6UT+AdPgAYXRCfvAT9wBOLZIEi4azgAbQlYckGUP3jjvs6Mb\u002FfKRlNQArD3gfyAfwbEuRTB\u002FCLaOBU80gc9c998nqq68mG6y\u002FnowaPVqO+Msx2cz\u002F+98P5fkXX5Y1Vl89C\u002F3WWF3m79o1y9Negfjp2F6lN7JcVXWdjU924GIL+2DG14zP2xqQiZpXn9eQiZNBFTNYeGlOoAXjA51Yh1SHJFqI8xUviWRvE3g9jmnZzODwce9jNGD5Dp0iLyXMWmFJEEt1MNywTwkzPJgKPmrUKPHGDToBnwc++ZMP07yZOQIQ5uZnWRU85QDGEpY2sRzpnnvuFmabsNdLsjxvbfRlUA6AIcXLBw91yy+TdflJ3N777C1sDMnafQxYGEuYig0PdaJjI1wMKJP6Md2cL5XMzsFgk+Tv0aNHMipdu8Q3Gzr3wEZdSSYeWsiarDdh8Em+xoQZhPvlAH\u002F\u002F+9nCLCGMTBjAmJZPmyN\u002FysnPFxw0IJ9WafFCs2dU7Ofu2UhUNStytGBXmXfA0jLfussI90vNxPfkx8ePdLNlYFKNBHwUdRBlAF+XFHIOYKDBqJODbOdINRb\u002F2zfvCgaXxspOGmfUSfyzEy+mQLl59e3btyxW+lsgbhtRPeM4eE9X1Syd+0jyDvqAPFS9qKpm2mHkfNW4IarW+ZSZBLEDGcxzJ2VDd5EKcdgbjT4eOVXV1Q0ZkVUSh6pmadBV43pLiaNQX+Xzbag8sqUc\u002FEoBZAaQCyCclM3j8FVVeHaxlJW450Mnqup0qRr7vfv0dvvW5D+DVGM66QHVWOeqsS92oE9oFqx3qqorB7oHsSNfbkO1y4kuKBh5+NiGjIRV4\u002FpRtyzd+n5PxwdfyYDsQL6M1A+gDgDhfJ5KjfvrlZRPVV3fSl1U1bU3ERVma0iFHegaUFUnp6o645hkDmgAdQEIZ0gV49GmkK0cgeCFj3qQBvBh8Mm4qrrrKHb4dBZ0J3xJUI3vT0cMTlYDhe4PiOjT609VnZ65DhKONtXAySf+Va656nLZbputZfttt5ELzj9Pnn\u002F+ReHd1QvSq9fCsq3RPWy91ZbCLF9Pby8\u002Faq+Cm1quRirW1l3yXXr3kDUWnN+F6xytC7rNZWodD7wJQk7wp59+EtZds9SI2Q1JIi\u002FQGEDyZ6IQB5\u002FkzQ+z1IjZMBgfkjTW97NMCUMAS35Y0sPMCvZ5YZ0nNzEzPzDMsMcN+7hws9MR8LLv88Kwg\u002FHorLPOcvvAnH322XLyyScLm08xc8PzNeRjiGGwzr4vl1xyqbBJIGUBPi11YW8Z1rz\u002F\u002Fe9\u002FdwNLlmhhKIEGH3sWMCMIWYkDhP0SLeIAO8LvsccewowXymQvGD9IZdNH6p3c94U8WLrF8i7SAxiUmH3D3gNsgkidwZcD3HgsMeM6JPlZlsYa2yTOh5O68LhyfJbDYYhCx\u002Fvtt79QX5afsQ6VmT7Dhg0T34kX82kPeWVVXDR\u002F9oyqitq9Gt+C8TRujDLsKzNv\u002F6Uk6tlVfvv6bZn26OEy7aHd5dfxI1yd0AHpMK3W1qZFDRtFKVECFi50ZvefKUQMuLI0MNPv4VMWdy6TM9C89g9J\u002FqsTfVO5Bhp4c3Ns3VhtLa1LrE2VaFRS\u002F6APiOyFsT4lxsQGn9w84VfNxcXc7eeyCXq516YxUqJWdEudG5PO85JOtbJ05WUr1+dZzrPd86MPwtQN3wPPQJa6plIpjyroF2pz5KVanp4KtcmCBbUREn0gf7HiqK9qeXUrlkd74ZG9VN3aS66mltu4+7lWquGqqVaDlLlXjDalWp7ctEHV8nhzSwmxxmqAZYqq9XXNNSAv1fo08AHaTgPduuXaB9LpGuFdk48obSdF00qqPuOM1ZOv6apxwz97ucWc8cXQiRMaIEbrJmcZT4JYL8jeKaoq\u002FE0pS2U8YFTp3r27M1YwGwUDCnvQ8FKPAYN13\u002FUySyB46WADQfaq+fTTT4UN+tgRndk5bBzsWZl5wjIhlhgtscQSDs1yJwwSqiqsR2RQAwEfIMx0OfY2Qf7vvvtOkJt8WSbkl1KxdwwzTOAvBdSHZV0Ye1hGJZLLjeGFJVvkj7GBTazYRIwZK7169XLM1BOjFQYiNjdkNhBhNiV0DAkHudiPhf1q9ttvvyyFfWownGAEom5YONlQmL2A2EDZM\u002FKC8eGHH8pJJ50kLBXy+HL9v\u002F71r8JeGexdw2wg6oTBiGtQbh4N8c2YOcOVAR+GP2YVYUQaN26c3HPPPUL74trSmZcC0lcD5M+eoZ3WmnWm1oRPLbOwzLN2X7fZr1NZ4fQAABAASURBVEXtRX6oTH1oN\u002Fn1qxH2JSvNzHtxoztr73Sgtem0w6MXC4hq8a6K\u002FWemP3aEhKNpGkB3v45\u002FummJE6ncvzo1cj+a5hgJXNtIlO+DtDto8YupiGr8LJDMAa2hl+IMa9YjDRHV3LzAAZSJn0oVb6fQKwFU1ekE\u002FVAvD1Ge4Yk6weOBeCn50zbwIQ9VzWFT1bLKy0lUoRF0VUo0ryNVzWED7\u002FWIn0MsEvFlqebmVYS9HpoyQVZim0QHHrycyAqoqluu6OleD9AqFZBRVV07b0hGeBviqQR6sfvZy8Z1Y7YML6nguPfxKxnQvarWE9HVxcYctDnV+vR6CSoYodrw\u002FZOsL1VRza0zekIXMdj4DKYAWQ2gP8alxdq8qkpSh4SziUOgTTXAipBnnx0l99x7vxw9+Hj5x7lnCxMjvBB8lP\u002FbqafLehttKjvs8ge56+57Pald\u002FfYdSTax6nQjkX2VBxbv1FFuWG0pOXXFJWTx+efL5kj41BV\u002F52hLzNcxiy8UYP8SZoWw98Hiiy8uHliCAj+Gk7322sutH2S5DC\u002F1GBYa2tiVGRrsHdO5cydhdgd7mjBbBBwzZMgbwBjC\u002FiPMliEODBw4UDBOYDAiTmdAR6CqmdddcTNk+KcHoG\u002FfvsLmuVgF+YeilH2R458mMH4wK4Y8SgHyYBjC+ELafF7qwiwVOhlmfrDpLTNc0B2bAMOP4eHxxx+X119\u002FXdifhlkwyMOMHuhJ4KUMwxflom9PY4PjRx971A3O2K+HeqEbrgX8no\u002FrgDGIWU9sUOzx5fr8mwaGMjbrxZBFHEMTy8rKzaMhvuuuvU5oV+ifL6rwM+OHOmFYwwCHQQj8nAA5s2fss5uqSoeF5ndLmDos08tVkSVIGAP4558olZIoFYPYTa0SSaHDshKxvKTEgXGBfEuwBFIBDaAzdFeA1GQUM2nK3TQYA3ZTCqI\u002FBOgT89PzwgANvKo1LAIZYLCpmovLkEp65FeoLJ+IflG18fn69O3lUy+gXvmZulBnngeq6gabBXktMfU3z27T0jogPQBvtQFyA+ikmOzoQbW+DsCjR0A1fnkqlofHN1SW5yvmU6ZqfVmK8bcVHrnQodNFFLl2lSw7SYcPPQBJnkoKIxuArA3JBR9QDm9DebUmnWtA\u002FqrF2w\u002F1qDWDBi+p8LrnNIEKBV+nfN1TD2j4FSp6o8SiLtSR+wufegHJTEo9Iz2fTy\u002F2xsGGyR4ffHF9FrotpAvuA69vdAgQ57oU4p9rcW1UcT7wP\u002FfCCzJ6zBj5YdJku3Z8Lo4L72DvH5+PHSc777SjjH56uBw\u002F+Bj59+VXyoiRzf9YGZfQdLfw21DT82vTlKoqqSiSyAw1u\u002FbpKcPWWV5eH7i6g2FrLy+lljJJ4nj33Xfd356xZCgJvPzDxs3FbBf2hmHGCDNo+vXrJ\u002FwFnX+5Puigg5wxBf4kYES4+eZbhJktpMWg4fdX8Xxs9ku5\u002FJOPx2GIYBbLWWedZY0ptlyrqkycOFHYaMrzYZDBODNp0iT54osvhL1M+pqhBvoLz78gyIchhXgSll9+eZevn\u002FVCR\u002FPBBx9IchYK\u002F2SEUYR0dC7sqcMyHWaasOzo7rvvFvZPge6BJU4sbaKuX3\u002F9tZx33nmCIYJ\u002FwvI8+CwJYxaS3wgYnAemfJM3daK+GJjI19O9jxyHHnqosDTM4\u002FBvvPFGGTJkCMEsMMuJzpHlXqrxgINrxoyZKVMmC7Nw9t57b2G\u002FAPbfySbMBFTjNFwT8jnhhBMyFJEHHnjA6fLRRx\u002FN4ggMHjzY4Vnaphqn51+u2EB5ypQpgrELgx28cwpkZ8\u002F07CId1l5SOqzTV6IeXYR9ZX564ki3r8xvzNKoValN12bBnv92xu28ni5i1dVD5yMwMkxv7xk0DFZbEvIr2YLx6Y8cJr9+OdxGGjUtA3myYaRhPxr2s4GEIWbQoEGCEZw4YfzGAn0R9yB9lmr9xpGKIqHPBjwvZZAGn3T45YJPp1q\u002FLPKgDPzG5kua9gDkBdCPB2T39USmVBTrUDWuM3TwpMNPAjiAvMAzOMX3AA2A7oH8kuV53kr1kR95kVs11km+rN7wB08+LYlLhvP5fJyyCKsWLgtaKUBe6OWUBV9bgqpmjXiRhSnby0sYUFU8x6eqwsukQ1Sgw7UqR8\u002FU0fOqxvWrwOoIcgLcq8iXfz+DA6gzPICqXaO0PUcgVCBQHwCZ88VT1ezzgrrAB0gVH6px+1JVdw\u002Fl3z+pKO7ffX1pl7664LyeVNXer3hNrJVqPFpDZt\u002FPq2rB7D3a6xAmwtXepqhHNQIf\u002F8847VS58vJ\u002FywP33CVn\u002Fv0c+frrb1xVBg0aKM+PeloGrNtf2B924KabyB677SrPjBrt6O3pcNe1Z\u002FktUraqWgeikorocFoeJHOoqtvwLxNtlEeHx+yTRiXKMPubmk7Bd6LeV1WreyQYH1g2A6+nYSRJGlukiQd5kpR8kYG60JDBFQPW9KkW7rxIw+whZGbWEPFCwKybfMOL58MQxaydAw880KPK9lXVPbB8gvnn7+aDBX3VXP6CTI1EdutWusxGZlcx7MyeYV+Zjuss5ZYwYYCZ+sjhMnXYbvLbhGcScsbLlmprY98RMs9\u002F1dxuSSEWGyFCSwAGGgwCCVSbBqlvS0JrCc\u002F+MLO+fFJq07NbDArJioFm2sO7i78mGGhYxsh9S7hQmoZwaTN+MdhRdS2jJLuqSm2m7XifPgxIxn24UGbQKK8QDRzyqDYsC7yVANQnXw7VWP5CtHze\u002FLhPg06BdOYlLQ5zf2du7ERC1aaXl8imzYJcY9qAaix3fsHUVUQFHkkcqoX5EywFg+g0P6+CjEWQyKvatLKLZNkmaNUiMtdvQm0iT0OFcJ3gQd+0ASAZJ+wBHq6papE6esZ29n2dqAuQfz8XEk+1cutEfRqre9IUqmcBXEWhVItchxL3j2rdM7KiKlPBwtA+uDcAxPRxwqpFrgHEAO2qgQUW6Cb911lb3nn3XScH\u002FTF7f7pIxmElSLqm\u002FQ3NuW9BGeGCVzka4KZHGlV1Az8ak2pdZ8pDx\u002FNI3nHVVVfVm9mSx1JWlDJgpGwPxD2ecGOB\u002FWrYCBhDT2PTws9eMWyUzJ4txBsL1KPcNI3hLTfPOZkPA00Uqcx8+xaZdN3yZpQZKdZk61eZZ5gHT7UXaVWN+VVEI+uilPZeZFaN1D8wCLT7DJr6YlUMBt2wP0xbCsQ1SS51+t3vftek4hkMqaq1D62Xnv4ISBLoG1VjXvqaJKjW4VXjcDItYZ+famE6+cNXTX2EalwXLzvy59eTeJLuw6pxWtJ4oO5JvRKGhg9NNU7j84BG\u002FviqMY1wpUKpNofM0PFTKeurCOSBqoqvL6RkmHg+eLpq03Tj9RzRd+Zn3s5xZPLyIYoPq8Z1VY116PGeJ7LnCeFKA1WVVCqVA2IH9QRvQXfSRlRVVNXFG+e0LbeXHfk9IAFhaFwb30bBA\u002FlxcJUAXlbkVq2ve64LPF5WH1atz+t5KtnXBu4frhOQrAN1Vo3rSzifnh9Ppp0bw9wHSUAHqur6ALFDNdZlUm+EVWO8sYSzjTRwznnnyxtvvpX9QPfe++\u002FLm2++LauttqqT4P4Hh8ntd9wpM2f+4uJsBXLzrbfLoIGbunh7OlF7Fh7KblgDdJaqKv7hohqHxQ5o5rmBHw8ZOgDi8OK3BPgyyFNVRbUOPK2x5UydOkXY9Jcv6I1N6\u002FnpHPm3Cx9vik+dGkpXDk9DecyN9J\u002FfvFl+ef18a7cpByLsLRBbo91HHGtHURTT8DWKnJpcG8ZAk6GpqtSy\u002FMklcixlOcygwRjgl9SUlWgOZ0IX6ATdcD1avrrxNSyVL0aaGdY2SvEUo7m2YUT6Hfo7Dx6vam3F2o7H46uqtb\u002FCcqmqNHRQVpRpm4V4KVu1eD7IAJCWvAiThnh7gaq6fhw5kAdAtmQ9VTX7XIEOL3RVbbTYqtpgeZRPOQAF4AOE2xOoN+Un5UOuJB46AD4J4AD0hu9p5JWyF3pwhQC6T1OI7vOBBi9xLw84wqpKsHxoI05VdW0BmQFkTdbVyO5+BQ8dUI3TtJGILV4MdSFTf62oE+Dx0KoJVNWJSx08gCjVpqG3B3gd43tZ8bkWyEPbS9IIg1ON6whPewPyAsiB3ISRk3g+IDbyQ4cPUFV3z8GrquLzgAaoqrvnxA5VNVfcno\u002FQABCVeG2RqxJANdZZUpYoSuXoGVpUYhwBPUDLa2DTTTaWi4b8U9ZedwNZf6OBMvj4E+VfQy6UxRdbzBW24frry38\u002F\u002FMhomxoMlN333Ff22uMPsvVWWzp6ezqFR63tKVEoO0cD3NBADtIiKRvcqarrVAknQVrgoEzyVFVnEVbN7YA8XZpwdO\u002FeQ9hkmeljTUjukpxyyinCP0i5SBMdVXX6kyIHdVTNrXcR1oDO00CnfgcIUwOzkJ4tkjGw1KbTubSaGgHns2BgkU0Hrbb8WTM+D+8nl9R43NzoY5hBF9m6a+ZiZBEtECgzz85rNX4pItJxP9In5QN46Krq+qok3dOkwKGqjl9KHOSlWrwPgF6qDOj5UIq\u002FhCgtSkKGfLlU6+qpqk43SR7VOro0cJAuyUJ54JKgWpefqtYrD15p56OQ3MgFHtFUtaDc8EjiIJ6EBKleED7VOt3kM0DPBy8PvNCScXCVBMiGjB5Uc+uqqjk6hV+q6KBeqnV1Qn5w+QC+WqqF7ElZkR1cEpL0Sgkn5UuGVePro6o5bQ0e1ZgmFXIgUz6g\u002F2LiqWpOnZK8qrk08k3SxQ7i4JNg6HAW0QD6ApJkU3PONUCXSXoIt40GNtl4I7n7jtvklRfHyMinHpOnn3o8Z1ZM79695Lxzzpa3Xn9ZnnzsYXlu1NNy4AH7t41wDZQSjDMNKCiQ52wNqGpBAw2drWplPaSlyo4FdryvIiRuzmyNiqhAM4VgpkqOYaaZ+TUneef+pzQneUNpAz1oIGggaCBoIGggaCBoIGggaMBpgP1Y2QfVRQo4qirsR1OA1G6oYJxpN9WHgitFA6rqrNySObByq7adYUa1eFmqxWkZcdvPa0C0Dn1Wl3kW37z15WtADgTAQMNeK8wgId50qJ6U1JU6U\u002FdKkBrDTFNnzVSC\u002FM2VgX9oCzBFgg6CDkIbCG0gtIHQBkIbqNw20NzxTkjfPA0E40zz9BdSz0EawCgDtHWVmKVDuVlIpZyxiDi0tpan3PJUG7aKdF7rsHKzazKfalRWWvZaYQYJM0nKSlDFTNSRulLnSqnG3GyY4Rr06NFDAgQdhDYQ2kBoA6ENhDYQ2kAltwHGLAHaTwPlvdW0n3yh5FbSQMg2aKC5GogwzjRgn2H2TKd1T21uUcXTW\u002Fmq5hTnqEdhJombUdLEjWnrZZhAaIeUFAJJWVdbAgqlAZfIuqxgY2bLaId5TdYEpDqKNgby0pcSkFkzpeiBFjQQNBA0EDQQNBA0EDQQNBA0MLdrwN4YWk0FIeOggaCBOVwDqci6kAZsI53XPFBaxUBj5UZRqkl6fZDAAAAQAElEQVQaZkYJRhpmmABNyqQRiVRVVItDI7IqyOqNMs2aLWPymZCSBbFrm4R6dCnrwDAzt8+aKUtRgSloIGggaCBoIGggaCBooLo1EKRvpgYYfTczi5A8aCBoYG7WQCqKRCMVsVOKHBhoWmz\u002FGStHrcymGmaSIjoDzWv\u002FkLYw0CTLbalwixhlignDvy8loRhfCXzHxX8vwTBTQkGBFDQQNBA0EDQQNBA00EgNBPaggTlXA9GcW7VQs6CBoIG20kCkKqkoklSqOHTtf4REqVTzIUqJqllopOUOjDQ\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\u002Fvzzz+Xb7\u002F9tjnZh7RBA0EDQQNBA2VqgP72oYcekhHDR+TAe++953IYOWJkDv61115z+OAEDXgNNN0443OoEP\u002FhtyfIrle9IMud+oQDwuAqRLwgRtBA0EAJDfByz0t+CZZAqkANcM24dhUoWlWL9OOPP8oTTzwhvGi3VUVmzZoll156qWyxxRZCuK3KLVXOyJEj5bvvvivFUpCGcenjjz8uSCuGvOyyy2TbbbctRq6HP\u002Fzww+XEE0+shy8HgRGoe\u002FfuLabnpOz5eR988MFy5plnliNW4AkaCBqYAzTw+OOPy7777iv0Meuvv748+OCD2Vq99NJLstZaa9WDiy66KMtD4KqrrpL11ltPFltsMdl9991l7NixoAOUoQGM5Z07d5bddtstBwYMGOBS\u002F+EPf5DttttO4HGIanOCvK2ugao3zkyYMkMOufV1Oe7ed+XdCdOl1lQGEAYHDR5Dz3XntGnT5LzzzpOpU6c0uu4zZs6Qe++9NwujRo1yefDCkMQ7ZMaZOXOmkC4TzXq\u002F\u002FfabALW1XJksOgSCBnI0wEs+L\u002Fs5yBCpWA1wrbhmFStgFQvGjAwGb\u002FSpbVUNvvRFUSSvvvaqG5S3VbmlyuEF49133y3FUpD273\u002F\u002FW+68886CtGLIY445Wp588sli5Hr4a6+9Vi6++OJ6+PZAlJL95ptvlr\u002F\u002F\u002Fe\u002FtIVYoM2ggaKCNNfDll186Y8quu+7qZgIec8wxzkDw9ttvO0l+\u002FvlnmTFjhtB\u002FJWHPPfd0dBz6DN4dDjvsMLnvvvukR48eMnDgQPnll18gtwnMCYV06tRJktCxY8dstZ577jmJUpEsscQSWVwIBA14DVS9cebsR\u002F8rz3z0va9PPR8aPPUICcTQoUMlskEpMM8888j2228vN954oxk1pia42i94zjnnyD\u002F+8Y9GC8DX19NPP12mTZve6LRTp0wVOmsPQ4YMcXkcd9xxOXhvcGGQioW9T+8+cu655zpenNtvv13mnXdeWW211ZyBBlyAoIFiGug2h2wSXKx+cwo+GGZa70qy3OWuu+5yBfAcuu6661wYh4E1s0noj4cNGybff5\u002F77Lvpphtl\u002FPjxMnr0aHn44YdJ4nw\u002FndohzBk3bpzceuutFhL54YcfhDJ47vXp00f+9c9\u002FOaP87NmzHT3fwdgPfxLuueeefLZsfOLEie7LLTI\u002F88wzkm\u002FAhz7UnsEYVJj14RPy7KC+jz76qJOP5Vae9s4778gVV1whvETwMvLZZ58J\u002FNCfffZZ+eijj+T111936d58803Q4nXz9NNPy\u002Fnnn+9oybX+X3013r3MOOaMM2HCBLn77rvln\u002F\u002F8pzz\u002F\u002FPM5z7BPP\u002F1U0GOGtZ7HxxE+ZlDv\u002FLSemRlK999\u002Fv3u+c71+\u002FfVXR3rjjTeEr98uknHg46t3Jirwcg0op5Dsnu+TTz6RL774wkeDHzQQNBBrYI506euZAcnsDPrzvfbaSzbccMOcpapdu3aV\u002Fv3758CSSy6Z1QdGG2bbHXTQQcLMG\u002FraVColI0aMyPKEQNM0wAcX9JiuTctWW24lXbp0aVpGIdUcrYGqNs48\u002FPaEkoYZf+Uw0MDr44X8VVZZRTBmTJo0Sf76178648wRRxxRiLXNcQxKgbYsGENV7969BWNVstxFFllE6NiTOAaHGIGw1O+zzz5y9tlnC3qkEwIPL8alpNUYXICggUIawEDTuf8phUgBVwEa4NpwjSpAlDlSBIwirFmnchgHvvrqK4LOiDLQvl5i\u002FMaAc8stt8iqq64q77\u002F\u002FvqPjHHvsccKX0h133FEwHoBjenrypR4cRpDTTjuNoFAWX0h32GEHZ7DB4PPnP\u002F9ZyCOdTjuepDN7do3wPPLwr3\u002F9y32FTfL4MIaRlVdeWTDe8Jw45ZRTZOuttrYPH1McC3mss846gsEEIxHLiliiAxEay7pY1oQOMEaAx1CyySabCDNqeBEhzeWXXy7+WcOmixh10BHpeK6TDt0ccMAB7vkO7cILL5Q11lhDMA5BR0e8hBAGMKissMIKgqGM\u002FAYPHuyWCmBQgQ4ewxHhfEB2prDzMYPyzzrrLFl++eWz9fb8PDMxMCEDsgHUmTR\u002F\u002FOMfxeuf+N577y1nnHGGTyoYcPhwM\u002F\u002F880u+7FkmC2D4wqBnwXC2uQZCgUEDbasBZlzSf\u002FtSMVTTP2Cg8Th8ln1ecMEF7mPqqFGjQDlglvvLL78sm266qYvjMHZnuSvLRYkHaJoGeCfCMFOTrnGGGZY18VF72WWXbVqGIdUcq4GIgUwhqIYaD31xXNliNsSLMQILZrdu3VyndMIJJ7ivh34aH4Oto48+WlZccUXBkHPsscdmB3UIsfnmmzs8NA8MnqAxqGSKIJ0jNyLWaE+DDjB1EAv1oosuKkceeWR2wI2hgy+CfOUkX+LwA9zkrGnEYLLTTjsJXwwZoCZ54EsCg7S9zJLeq1cvQeZrrrkmSc6Ge5thxk+tzyItwBdZBoQWzJ58laOOgwYNks0228ztk8D61P\u002F85z\u002FCl0UGqTvvvHOWPwSCBhrSAH\u002FJjBGgIb5Ab1sNcE24Nm1b6txVWs+ePQVDALWmP\u002Ff97V\u002F+8hf3jMGQwTKVBx54wBkaGIz7GYyk4Zn1zbffyPHHH0+0bGDmDLM3mMHy6quvCkt86O\u002FzM1hooYWEr6oAzx36emZO5vPNnj1bttpqK8EIwhIj6sFU7oUXXlhOOOGvjh0DCDMreb5Bv+OOOwSDDkaJE+wZzPP4\u002F\u002F7v\u002FwQaX3bZOBEDD88+Zo0wK2Xk0yPd\u002FjwuQ3N22WUXWXvttd2ziHTJl4wFFljA5c\u002FMGWaU8Ny\u002F\u002FvrrLVXuiQ690Yf9GjCKIDvGMsrN5a4f48POgAHrygcffOA+ViAvz\u002FchQ\u002F6Zw8y1S+ocIxazgjbYYAO3Hw3GJxKMGTPGPa\u002FRF\u002FsZgOPa8PyPoqr+xkZVAgQNBA20sAboc3lnoC8ZPny4Mw77IjDc8yGVOMZ4jMTMtiHOh1V89qvB90C\u002FjxHZx4PfOA14wwzPNmbMYJghhwUXXFD6LNqHYIASGihkpwDH8xBgtYeLT50izIj1AK0aIcIgQSPBZ0aE90voqF1INTVpe+nPhbe\u002FnFoPV4gPXCnedLq2Xj5Tpky1eqqoRsLfnmE15mvbTTfdJBg0mDq+zTbbuK+ZxihXXnml+zrI4IqOjkHcYosvJgxQDzroIDe1nMEsX9pYY4gRwxtoGIztsccebkDOII7pg4cccgjZCgPTrbfeWiiLzpY4BKaHM7BbffXVhY4XS\u002FnJJ58shaa681WRr4+kYTDH10LCDN7ZBAzDEXk2FZCBr6ODBw92hqWlllpKAF4gyJP8GQQTDhA0UK4GMAJgDCiXP\u002FC1rgYW2PFe4Zq0bikh90Ia4Dny2GOPCf08zwfP86c\u002F\u002FdEtY8LQ4HFs3ti5U2cfLdvH0OKZmeXBc+J\u002F\u002F\u002FufQxVymEHC7I5TTz3VbS6Zz8PMFmbL7LffflkSMzF5tlEXDEpsOMmMGQwxfJUlPnToUCn2vMA4wUeAddddN5tn7169hWdsFlEiwFR\u002FT0aPPHeZReRx3scoQv0WX3xxt5yJcnleM1MJo4jnK+Tz5Zln8u6775Gth6oKhidmPSXTFNI5e0PwpZpn9ahRoxw7hrL9999fttxyS7dkDeRTTz3lNpUkHCBoIGggaCCpATb9PfTQQ52RmveTqfbSCh3jOLMieRfhnQFjPLMAWTGAURoeoNbt4EkoBvrrOBTcxmogaZihD+ed2+fBc\u002FK5Mc\u002F5aPCLaCBpn8BOgQ7xwXft2sUtD3PxLl2F2aRd5+\u002FqVnnE9OoLh08umYbAtOVXX33FTQ9mWjWGhaOOOko6dOggQ28aKliNb7jhBrf+cuONN3br21XV+WTB9Ges1AsutKAz3tDhMWhkOiFf3h555BE3sFpzzTXdV0AGkxgtSIshhw236DDJgyVATGHG2ochB8sq5WMEIU4aZscwZZovev369XP75GCYwSIOnWnQzO4hTCOmsZIG487f\u002FvY39wUWgw+zcsDn7wNAusYARiW+8tLZ85WP6eFY4Pn6iCGqMXkF3qABrwGMARgFfDz4ba8B9pfhGszTZ\u002FXWLDzkXUIDfBH66aefhBmPSbZu3RZwgxJmOXr8UmYc92Hvs1TGh\u002FExIOAngVmdyTjPGgwUSVwyzGwZBuwnnXRSEp0NIxPyzjfffFkcAXB8rWVTSsrg4wSDKoxKyy23nJuxA18hYAlWvpzwsbcCfkNAeUke0jHrM4kjzBdiVZWrr75aWLblAbmZwQNPMeBaMRgvdB3y0+TXBfnQC3wsM8PIk06nhc2af\u002F\u002F737ulZhhlKAO9bbTRRrAGCBoIGggayNEA7yTM9ucPPMaNG2d9SLwHGUZ3ZirS9\u002FkEvNPQl8PH+wb4aVOn4WWB8Tx9dxYRAmVpgA8rvB\u002FR1UfjYQAAEABJREFUj+cbZsrKIDDNlRqoauPMaosvUMZFqzWeWlm1AV5mwhx55FFuvT7GBf4ik\u002FWYlliIM3uFL23EAb5sYdzgixpxDyccf4LbZIu14+BYu8n6eJYeEfeA0YLp6QyamXbNl0q+BmLU4UsiU9gx2Hj+pM\u002FAD6MPeSTxdLZ0suDoCLbddhuCwtdNAqRhsO0HmvjUjc7jnbffgaXJQNk8CDAY8dXT644vhaxtZSBPB0VZTS4kJJwrNYBRYKFDP5bOzd6HZq5UX7Mqjc7ZX4Zr0KyMQuJmaQDj\u002FEorreSW5CQzYr8ZXub5SprEJ8OsZ2dJThLX0OyPJG+h8Ntvv+0+MvDBgmVJhXhYWsSHB\u002FZ9SdJ5JjLVHoMMs1JV1S394cMCH0XYhJ5nXDKND7OJJbNJeG56HH7+cxhcc4CPKBht+FDC8jEPfIA4JDOrtVj+fJlG5zzvkjzojGXFSVypMDOEqNcLL7wg5McYghm8GGrA8zEn3\u002FBVKr9ACxoIGpjzNcAsRD6O+pqqqtDfMkMDHP0Q7ze8IxAH2JcG4wwzBZndyAxG3g2gARjz6bvoF4kHKF8DfODHUFbthhnqUazWpWjF0gR8aQ1UtXHm4PX7lqhdbJTxDKV5Rbh5WM\u002FOWnv2f2EA5hscA0WMMT4v7zMoTU4DZJogs2SYQqiqjg06fC6ScOgAGfwxyGSQyoDznHPOEcpHFowzdJaJJNkgaehYySOLzAT8YI219VtssWUGK+LTUBdm5HjgayzT0hn8Z5mbGWA9P0YgDFTUnZcKZiOx\u002FwDLqJqZfWUnD9K1mgaYRYOxoNUKCBnnaIDZMug8BxkibaKB3\u002F3ud25KLkYVjC8UyrJRNvvlZZ3+lUH2vvvuKzwr6O\u002FhKQTMuOC5hIGBZUY8p5jGXoi3HBxlY\u002FBnliT\u002FwofBnedLfloM9swAZTkOy6OYnUnZzLShHvDzwYA8qAvPNHA891Tj5ycfLKgvS4opg1mYPPcOO+wwwfDDVH2W7eb\u002FsxF58jxnpgsvFuTbGGBGy1577SXIygwVntXsDcOHlHLy4ZqwETPLt0jLkiief9ShnPTwMB2bNOjZL3+iXSAbz1iMM\u002FAFCBoIGgga8BrAUM9m7\u002FQ99PcYVW677TbZaON4lh19I4bjs846y\u002F2L24svvijw01fT55AP7z+8jzCznn+9o7+mH2WfSugBGqcB3ulYwdC4VJXF7d8tC0lVilaIP+Aa1kBVG2d26LeobLbiInm1zDXKQBxkPDsaL+GmAFOHGSQn0zKQpNPzgzUGiWwCiPEhOZ15wIABbs06RpFker5cMtDE6PP5558La9x33nlnt0zqv\u002F\u002F9r\u002Fv3C2\u002FpVlVhwOrT04HyDxdJyzY0BrDkSzgfSMNXx759+7ovnnS8wJ\u002F+9CfBeJKUOT9tY+LMkmFQyiwjllzxUkB6NkZkgMk\u002FjBAPEDTQFA1gLAizaJqiufLTsIwJHYfZMuXrrKU5O3XqJDxLMMjQd5M\u002F+80ws+Twww8XBnrsScIsE\u002F69CHoxYINcltCyTJcp60OGDBE21S3G3xD+s88+c3\u002FLyvOD5xfAnmOF0rFHGy8LzALpNn83988g4PzeLzvusKOwzJYZIdSJ8N133y1+sMe+aOyP1r17d8HYwmbJLOthedPSSy8tyy23vLDfjt\u002FM0svAXjLokC\u002FBfBjw+Mb4yNnXnpfMkGUWKxsHY9RioN1QPhhnGA8gP0uKWWLMLFKMLQ2lTdJ5ZmLAYuaux3M90QXjB48LftBA0EDQABpgo1\u002F+Cpv+i9l29EU8N3bZeRfIwticfgyjMf0yWx3Qp9G\u002FOQZzDjroIGEGDrPr6f8whPOHI\u002FSpRg5nAxpQVbffKJvlNwQY0FTjjxENZNuuZNpSMQFK0YqlCfjSGoiKkKsDbe35zB1Wks1W8gYaDDNedCOKyqAVe8mZ26\u002FskU3y2dCQr3cMrliLzr8TYUlmujaDYzI97bTThS+F8LJ\u002FDcBXMgw7DFyZRcK0bdZt0gnyDxYM2EjLYJdphBh7+CpJnK+RDOqgMz2cARrrQckXHB0nU6xZO8osGIwffOljEAm9EDBQZLojg19mzJAG+dkQ0c8SKpSuMTj2r8FwxRInBs\u002FLLLOMS85sJIxO7KnjEMEJGmiGBjDShFk0zVBgkaTolGVMRcgB3YYaYHYIxm76U18sBhqM9uw5wmyU0047LbvpLDzg\u002FQcD4h5YbsoeMBjwmaXJPwLyHIPOJreUwSxH4h6YKYJBx8e9z\u002FMM\u002FiQgp6cnfQw3DPC\u002F\u002FPJLQTaWNLFhvufhRYGZIWxY75+tvAx4+sCBA90GuJTFMxI8e76whxv5YaRh5gzGGD5yQAfYu4VnDs9Tnnvg4M\u002FXDXphTwbofC3mGUwYQB8sM+bFhBk4lJm\u002FlBi+YoBhjeUC\u002FGsEH1K4dp63XJ0zM4q68\u002FLk02JY48UKg5XHJWXPz5uNiEnjeYMfNBA0MGdrgHE9\u002FR+zLhnf5\u002Ffj9CdsPUCfSR9FH51veGEMz4w\u002F+j6WUvqx\u002FJytuZapHbMbeX4wK6khYBsLlq22TMktkkvBTHje0AZ4L+V9ESAMDlrBRAHZZA1UrXEGQ2NkzhI9u8p\u002FDlhHLt2jn6y+ePeMItTCC8glu68h1++\u002FtizRs4uoqgPRDIt5UaQ2sDWEnVLioCNjGiAGGqYVMy2QARtf9BgEkvT+++93X\u002FYwjtBgAWax8DWQQV3nzp2EwWXv3r3d7BhwfoogPl\u002F+mP7NEicMPNddd51g3CDv7bffXlZccUVh0MU0a3B8NYWHvVz4GsrgFANQcmALXxJIQzmk4WYiDesgW2rgxtc8LPLU+a8n\u002FtUVzT9K8ZWUwSN4P1B2xOAEDTRDAxhomOGBQaEZ2YSkpgE\u002FWwadWjScFa4Bni9NEZE+uCnpmptGVd0yrWL5qKrwTCpGL4TnZQLjTiFaS+JU1c1Uys\u002Fz119nCQPwfHx+nGd6Pi7EgwaCBoIGWlsDbdE\u002FNq0Oc3Yqns8777yzYFxvCPio7t\u002F1Kl0rLJ9ebrnlhD+nAQiDq3S5q1G+qjTO2FjJjCqRqKqBGKjstNZi8uCRG8r\u002FztvWYBt54PANZId+izqaN8Lgq9QdquroBx14oLCuvI5SP8QO50888YTw9Y3ZL6zfZ8qz5\u002Fzmm2+EL1xJ8NOOMdjcfPMtwtdBprDx5ZJp3D6tqgqWbfL44YfvHR\u002FLjTydKWOs\u002FWS2CzNfPP6ggw4SvqKSJ7NguMmvueYa8TyLL764k4kvjT4NUx5ZQ0o9SMN0Rwa5np7vU0\u002FqxF4BnsasIXCAqnq02wgZHHLyT1UQmJLPl0m+HvJXqWxMBj5A0EBLaQCDQjDSNE2bGGXYWybMlmma\u002FkKquU8D\u002FBPimWee6f79xD\u002Fj5z4thBoHDVS4BoJ4QQNBA0EDVaqBqBrlVo0NArW1IjXptKQJWEWiDN6C8WlsGpkTx0q7xgavqgVKcGLIYEPCEixFSVixG\u002Fpy2b17j6LpixGw0hajFcNjNClGaw18t27dWiPbkGfQQFYDGGk6h390yuqjVCBplAl7y5TSVKAFDeRqgP3feOY++eSTsuGGG+YSQ2yu0kCobNBA0EDQQNBA0EBLa6AqjTPYYjDI1NamRcxA46CAZiIztGBqqSVBAbpHRVEkqSgS+KNIBRASSjiCBoIGqkkDGGjCLJriVywYZYrrJlCCBsrRAB8a2PONZcqqrT5QKEekwBM0EDQQNBA0EDQQNDCHaKBKjTO1Ups2wDBjF8KPj5JGGFUVVTWqSNp4XaCIQzakBWBRVVECAYIGggaqUgNJI02YTSMSjDJV2YzbSOhQTNBA0EDQQNBA0EDQQNBA0EAlaKAqjTNJxWmkoqoOxWwaF7CoqjkWSafT5pY+MfSkzYADZDkz6bPxEAgaCBqoOg1gpHHQ\u002FxSZG400FWOUqbqWEwQOGggaCBoIGggaCBoIGggaCBpoWw1UtXEGw0yUMaI4wwpTYEx\u002F4DJoZ7hxy5QMz6lqRhs7CddBJqEh6kIWCWfQQNBAWRrAMMr+TzU1aWl1MIMr5eULViruDDRrHShzw5Inb5DxG\u002F2GPWVKtYxACxoIGggaCBoIGggaCBoIGggaqAwNVI9xJs+ggsEFIwxqxDDjlyQRT4KqOgONx6la3EeCHzTQOA0E7jwNYMzEKMPss2J7P+UlaX7UCqU8V24TcsNQg5EG40Wrz6apVRH2vCoLjLcJ9SEJBhmAOvHPSxhkAGhNBfrUJDQ1n5AuaCBoIGggaCBoIGggaCBoIGggaKBhDVSNcSb52oJhRrUOQxAcQJXt3c3eh2pzADzgXjYIVCwEwYIGqkcD6XTajA\u002FtJK\u002Fd6K78JhaP8SLfUIOBo4nZ5SbzRhkx\u002FeRSSsSM1xlx6vq2EsxuHxnk9QYZb5QplaYUzfWNVr7383k93vv59BAPGggaCBoIGggaCBoIGggaCBoIGmisBur4q8c4gwWmTu6ckKq62TGq6vB8VU9n9pDxviOYw4tFyS\u002F89sJnbOEMGggaaEADbmlRe98vVr6TowFZGyJ7Qw0GDmbVMKMGwPjRUNqCdDXB6I+aBJa2QKbIAmCMQUZkBZC9AHujUaqa7UdVGw43uoCQIGggaCBoIGggaCBoIGggaKB9NBBKrQoNVJdxRmOd8jKWti\u002F2+cAyh5ijvpt2xpp0jl0mi0u8C9XWpt2\u002FO9XaF+T6uQTMnKIBrm\u002Fa2lBNTY14AAf4OD484Fqr3uQNUA7lJQEcNKC1ym9OvpUiV2vIwYwaAOMHhhAMNR4wkDRHb+WkpQyAMlvLGFOOHNXE4++XpMy0DfDcV\u002FhJWqFwufw8a+BtTh6F0rYXjvqgo1xIlyUOesjXrceRHzTipTKDpxS9UmnUK192jyu37vn8hepKGT6\u002FptALpakEHPXKlwN9UFegED2fvxLiyIm8AOGkTHF90tlxBjzsywY+yVdJYWSjHsiKT9zLRxh8PsDneSrNj2Uu3J95GvITrjTZi8mDrMjMdcAnns8LDprnyacn4\u002FAl480Jz8lp0Sn3Lzqtg7RbqZGsN\u002FqEjp\u002FEh3DbaaDW3vhHj3lOLhryLzn9zLPl9jvulF9mzcoKcPOtt8mFF\u002F8zBy64aIi8++57WZ72ClSNcQYF+T1mTN92I0g9AA9fIeCGcvaWHEOMXbpEnHTwwFsqL\u002FgCVLcG6DDddU5UAxyQQFkbqzVjXeGHepKvqWHKA\u002FJlIT9w0ADiFQd59067ydcGcmCo8eANNhhtMJxgQHGwzinuH6EIY1hpCODzQD4AeQKUAVBmS82Mabfr0wYFc6948MUR9\u002FdOFEXuXmaw5OmF\u002FIb402bkd3nwoCiQQdoMvgAkLbNMeNsb+O6hqjkzp8QeguiwIdmob5KPMDjSoXd84uAJ54OnFaPn81dS3MvuZaIO4IiXU3f4kvykd+0LQgaIg\u002Ff5Ec+QnEe8FN0xVaBDvZEb8OJRF\u002FCqcVuEBs7TK9FHPuRUjURVXT9DHbys0LiXVOM6qeKL45UKPJDXy+\u002FbHHHwiKuK\u002FLkA3tMJtwGUXQSyA6McOisAABAASURBVFyD\u002FETgAauS2AVxYz3iUuEHMgKIqVq\u002FzYGHDhBu6Fnk2zC8AUprIG7ntdZckveAuLhkDq9Pf\u002F8Qz5CC14YaOP2Ms+Xe+x+Q1VZZWQasu6488+xoOXrwcVkJVlh+eVlt1VWysOrKK8lNN98q333\u002FfZanvQJRexXclHJV45uhKWnn1jRxR1K49tCAwtQ5F+sfWI2pYVPSlJN\u002FKpUSOvBSAE85eVUaj0Yqrl6pyHwVsVPsUFWLg6sD1QxRRFTV6AZ56aQCDwwnGFAcrH2gOH+tAwXDSkPgefHJB6jAKlaFSIXuz7QZUlTV2lLk2pS\u002Fj4r1eXwNUy3NX1ubdvlJkaPWjDaRGWUcWF6UCcA+ZcoUqVSYNm2aJGHy5MlO1qlTpzq\u002FmNw\u002F\u002FPCDTJ6cWy\u002FSTJ8+3eVHmHxJP2nSpHp5TbZywOPDU01QqO6+HtTZ1x2fOhaqG3lMmTI1qyv0Rh4A\u002FKQjDH6qXQvy9Xjvl6LDU4mAzL5uSfmoJ0A9PcALJPnaJpzbrouVibzAtGlTs9eRuuXzT8u7x\u002FLplRKfau0srs80IYzcyJasE7gkcH3gha+SALkAZMXPl406QXNg9cYHV4g3P217xpHTXyMfRmZk93IRhubA6gY\u002F4Oneh2+y9eGTrS\u002F2uOA3fO87vSbuaa+zWJ+TBV1zT8AHDTx+tQBjlmqHE084Tq749yWyzTZby\u002FbbbSPnnXOWvPDCSzZmmeyqtt6AdWVbo3mYd775ZMUVVpBBAzd19PZ0ovYsvCllq6oNtJuScu5Lw4tCOvEl12sAPJZcTyMMztOD37Ya8NehmN+20rRMaRGGGbtXaVfsAVVr2aqquRLfvxZ0NHuZdb59pRc7XDpLCz\u002FpDCWpKLI0loBIBQP1aGnxWiNPZGyNfFsjT2RtCLxRpT4fragA1tpcfSyY2gLtLP4qCRXA0KJauC1y\u002F8KjWpjeo0cPqQbo3r27k3PBBRd0fjGZu2f5epbkc+l7FuZZYIEFZKGFFpKeRegubQXqrVF1LyW\u002F0RZcMFc3PXsuKD5\u002F6r9g3nUg3hg6eVQaNOa697S2AVRaHUrJU23ylqqLpxWrE9cSGu3S81aKj1z0L8hDGD8J4ACPIwz4eDX5Tm67V5DZXxOHsz4GXCGgHwEWWmjBquuDC9WnUnD59wJx9Fwp8pUjB2OZaodu3brlVKFLly7CtiiqUQ6eCO\u002FBl11+lRx91OHCOA9ce0J9CdtTmjLKZtyLYlULD4DLyGKuYfEvS\u002FiArzgvEarqGiCNkK+8qkGfEo4W1QDvwLVmdKHtYWgBsgUY0eEzvrGJWBNUVaF9wgs9nbYcjEfViBKOoIFcDdBGmK5OH5ZLEVFVt8RA8o44TR6ySNSyKJhHEXZXZtoM4jzoHVi4GG9b4RtbDvKLqKiqlDrgK6T3gmnsHs7nJb2qNlhOwfzaGYns+fVBJI\u002Fj2sMD0N48Hp6GwFSSbXOkLcXfEL1U2vaioRPV0tedesEHqGp7iVp2ubG8tfGzq0BbJyPahAfqBa6SIa5TWjB+I2exNgxfMRrpKh2S14K6IK\u002F3CVcDeHmjxL2iqq49+jbHvmL5daHu1Xzt8uvTlvGsXmtqnJ592f5a+HjwK0cDjz7+hGy80Qb2Mal7PaGefGq4zDtvR9ls0MB6tPZAVJ1xBiVZnyNRpA6k8p\u002Fb0l4HnYTveAkn5SAOgFOdu5So2vj6qjY+DbqdW4G2hcpSEUuXVFQ1RxWqasbBKAtiZMURXrXNSZy1FjZ2c8NZoRpoN7FKDS5935ccRKlqq8lKmwcoAKM3YG\u002FZOQM3aJUMdfKXHhqgU1UVVW2wOvDCpFrHSzmAv0bQqwWoj6o2WHfqB1RLvdpCTvQBlLru0Lmv8dtCppYqo7a2\u002FqagLm9rK\u002FjUmT4Bv9YMOGn78AC+UgEZAf9EjsO50qYzxmdVzSVUScxfC+5pwNenSsTPioncqnXXgGsFwECbA\u002FKfRaSBrlqXjniABjSQ0RdtB73io+t0hd\u002FPDdRqjid\u002F9PEncvlVV8vJJ55Qr66\u002Fzf5NLrviKvnLkYc3+Fyvl7iVEKVHYK1UaEtlq6qSiiJnpFG1DsZOCYfTQDrx0PSdhyOYQ1y1zqrueY00V5yq2qgbULVx\u002FHOFEhuopI09hS81TCGENfLGVCIGGFzS9jDzYCg7wZpX8KwSJPddS0JrVrsl5SSv1pS1QN4MplVL35t+8ESfR7hANg2iVLVBHhhUYz7KIg4QZuBGuBogbddRNa5HMXnhgUbd8EsBfQD0fN2TRznpSVtJgNzIU0x22iR06utBNX7Wgi8XVEtfg3LzqTQ+9FdMd15WVRWvO3zuH0Aq+FDVrMzUj3pK5ogyNNX4mqqqG3\u002FUmjEnw1KRHvVA\u002F4Bq4TZcaw96+CqyAmUIparuulEHgLpKlR30Oapq70F1r3OqKhzUCR8gzPUijA9UY32Rvz2hWu\u002Fn9tRZe5f91VdfyRF\u002FOUYuPv8fsvRSS9UT55FHHpeePXvIxhtvVI\u002FWXoi6u7m9JGiBclXVOiaVVBRJKtXyIFV40PEiNh23Hyh4X1VNX+gp5Xx4PU3mkiOytlKvqkUQjeEtksXciTZbC8uT0hhhbBCnGg8YnDIsTrvzwLImY3ck1QSfYVSUjz4WqvyT+rYktGaNW1JO8mpNWYvlTfuhjwPg8XHCHlStBRkQh66qBAsC9CQhP56k5YdVi+ebz1uJcV\u002FXhvo7z4fOgWTch6lf2gw93LipVIpoFjwPdNIDEH2ccKWClx2ZgWTch1Vz24Fqbjy\u002Fbj6dxyfjqvR9vmeMORpDj1NUhuvl9tcZ\u002FSGZjxMuBj5tMXol4VXj611NMjekP9W4Tkk+rhtx1fo08NUEqiqqmhVZtS6cRVZgwN9D+X22amn5fdskPeCvZTJcgdWtCpFUS\u002FfZVVGJOUjI7777Xg45\u002FCg55aS\u002FyoYbrF+vZrNmzZIrrrpajj7qiJw+oB5jGyOiNi5vri+uLRTgO15VdcYXOm7Vug6DjtjzyFx8oJeGql8OT0N5zI30KNK4o1OrvYGdFsg7QXqAZO8gtMvI2qqqEeyM8xF7xzMiPAGCBjIa4KU\u002FCaBV1Qz0sTEgv58jLnYUu6fB0\u002F4AY8u2OfDEGwJVa7DG5MuxoFvSpBrjiVcyILdqw7ImdU5YNU6TDJMXegSXX2dVddcImgexAz0Tt2DFnsiXBNXcuqvWPWd9JdCFD+f71Bk9AdC8D5649z0eH\u002FB474ODHx\u002FweHCVAqra4HXn5RD5JXP4sGqs5\u002F9n70zgZSmqNH++LGR5sjxwAVSUVQUfCA\u002FEB4yKuKHivnS7w8y0AoriAjTiNu3orxERbQUasZXfKDOisonQMIIssgjKotItssmiyC7LExB49Tr+UTeqovJW1a17by157z358lREnHPixDlfRGZVnpeZd4JdmQL\u002Fyj6n+ZYaPtOGktP0gaSGPPGrUuJb7i9+ldvw0KviOsO3fqk8d7TpK1VzbvAtUfKV81HipVJq+J\u002FPG3WpwWfe6JeINn1ppzptp8kIgCOUJBwHkNTCFhm8VFJ3XEFjtMRfyiIxs8\u002Fe77eXv2y3joOfePIp9vSnP912Wraso3xcTE\u002FOjAv5IY7LiUBSTMxIihfJ6cSAzMLGyYWTO2VoRl3KhUSSesYNZpLMt+kjQCqFxEqtKKxWhNNMwDE94oBMUuTXioZcRQPnen1lvCguQrtWFHHtJp755gj0QiCsqVwsKSZHOM9BnPv48Znr5HVJE+utbujX63XjHJDrwIfgIaeOXdoQ+rThQ4lHWWXCZ\u002FzDf8rpkKRJ6skeGOQ0SbF6jGl5JLXHnvArx9xt3Umacs1hM601SqnRJzk6lTzpzYUyjwUMiReepEq6L6lt\u002FvCZtY\u002FPyWFJ8TsNGURMkiadW6wimxT8Db7ga6LQtHwNEwM8SRSVJeaCGJK\u002F1KHkMPOEDB4EP4+TdhWJuJJf+J1T4hMbekkGHx5lmaRqz2PZ33G2pXB8rFwZfyOALetHUtvxDM7wc7nkGNuIt9PPONOuve46+6f\u002F\u002FUXbYdkutv0Ld470r8cc2\u002FTke8f\u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OvuUPLrflIacxV6lYvHixLe5ACZCqlCtW1G1cVBUM3A9HwBFwBByBcSLgYzsCjsBCRoC\u002FYMQ7ZvolEh082tOvfllv7bXXju+0KfNH1WauL730UuPdNb\u002F61a9odvSHx6V6+QQOUK6DsUcf\u002FVv8i1ckqGg7OQKOgCNQRqBTngIedylCi9ddHHMZ6y5eN96xR5IbQjYXyR9rKq8AbzsCjoAjME4EfGxHwBFwBByBSiJAgoG7SxYKMQncscP\u002FVF933XU0bRCx8\u002F4Z3kVz6qk\u002FNt5NEw37hyPgCDgCjoB5csYXgSOwABHwkB0BR8ARcAQcAUfAEZgKgWc961l24IEHGi8qnkq3XzkvL+ZuG\u002F6CFH+dqt9+rucIOAKOwHxHwJMz832Gxxefj+wIOAKOgCPgCDgCjoAj4Ai0IcDjWp\u002F4xCfiS4Ultcm84Qg4Ao7AQkagcsmZJz7xicYL0PqbFNdyBBwBR8ARcAT6Q4DvFr5j+tN2LUfAEXAEHAFHwBFwBByBaiEwv72pXHKGF\u002FjcfffdUydoSLTnVJ6nXEa9m7zM97Yj4Ag4Ao7AvEOAxAzfLbwcbt4F5wE5Ao6AI+AIOAKOwOAQcEuOwJgQqFxyhpetbbTRRvbwww\u002Fb9ddf35VuvOEG+8ONNzbphtBO+tRzGfUbbrzBrr\u002Fheos6oYQHoRt5PcZy+QRujlFj\u002FTgOjoOvgTm3BvhO4btl9dVXH9PXrQ\u002FrCDgCjoAj4Ai0EPCaI+AIOAJlBCqXnMFBEjQbbrihbb755tOnLTa3Zz97i9hvs6z\u002Fs7fYwrbYfIvIn5HdzJb3n8G8OH6+9nwN+BoY4xrgO4XvFr5jnBwBR8ARWCAIeJiOgCPgCDgCcwiBSiZn+sGvvnJl\u002FHN+Zd1i4sVivAmeP\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\u002Frwkb+2lKsVhQxepE5GwgWepY0sTqp76Qg4Aj0R4FGmkd0t082TcPxGP7rJK8KXZFJ3qoib0Q2pu5+Soo5\u002FOAKOgCPgCDgCjoAjMEcRcLfnCQLS\u002FPtdGpMzcyEuKYAf9vJa4n9y07tikHGh1uCttMklGg1KskZr4jMYSvxwzTfB9GI+IsA81+t1W7FiRZPgQTkPHXjDwgDbEOPk41KHhwwa1vizsVsVv6rix2yw9L79IcBcN95ptMI4PvJeUcYxndOKepseOvRrHV+5hfY6utyZVaZ2rUYLm+g3Wq1PeMjSeC3J+GvJL+LDz9wj2vBzQj\u002FX6VSnXzc9+L1wSPJeOp3GHCUPH4kxH5M2\u002FF5+53L08\u002F55HVmOeaqXdXJ7uYw6NnJ5+FkDuxIU\u002FcqPz4l6J+fQ7cSvKg9\u002F0xpgDnI\u002Face5DL830MtlVazjY\u002FR3Yn6ow8t9pd0t3lyvSnV8zv1pzksWJ7HmOrOrj6Y3cZRjo00sOaGXe0Q76s2RdZn7XpU6+IFjN3+QodNN7vyZIUBKIO8pU96MdbA\u002F77zz7Z+\u002FdJh98tOftf\u002Fz3ePtkUceibL0cfkVV9jhR3zVDjr4EPvmt\u002F7N7rjzziQaaxmTM7kHCgFKylmVqRdlv0IGhWRMfWU9JmJwlHdR1Cf++lI9\u002FCrJiYlCh\u002F\u002FtTzpNXhAEc5b00Qks3+cpAvXwZZzPPWHCg6gnQqfMS7JBlNiGGKdsDx4yqCyrRJsDpocjKmTxjrVaEcpwTgm7hU1SaMNrkTQhNDNJQR6o1M+6bVP40a2b8+cWAulCICyPuEY4PuDlUbCKcrJwIkcPHY4jiHpRFPE7o15fQbMjxWUVvkNyezK16WIbHyihXMhYELw0Hrq0x034gb\u002F4RUT4CSW\u002FA4YrLQAAEABJREFUYr0cO8AnhQ4lNumH3bIYGXzGQ0abMhHtJJc0MTf1JK5EiX+JkkPEC9EmNuTEQhvK28jhoQ+fepmmWnP0heiHPezk4yGDcnmvNY7eSCnMLestpzDZbS6kmCihNmFFG8wBviqcV3CROaBNHRntGHOIHz48ZAOhIRjBx+hvsN0sg++hGaZrZfwPLeqsQUriow\u002F1qlLyMfdzquOtqrGU\u002FUqx5XzibM5dEFAPRXNHTj8YaR6rvi7xtUoEhom6+QXG6HSTO78\u002FBCSFX1+apCxN5iWlgw\u002F5tJ3wwxNtyZIltmzHF9g5555rH9zvI0lsp59xpn38gH+0pz7lqfb61+1h9913v73hzW+zO+64o6kzrkozOSPJJI3Lj77GlTTZR86uUCcL8HPqpJPzpqOb9xtRvdcBjgwapCud7HXiDXLMUdjiZDndcWbSp58xarVaSES0khR8SZYJnX5sVUmnIDETjlfWy8qQLOXQkhRdjEWoRlm4AIxluIhGGPuFvujTD16tKCYf9wicFhQCHAdQOj6o5wBImnQsWdiSHv2oU0oy6hY21l8ouu7otygs3EyTvsgyVrMKnzEoJfU9ng15w2eGwDdJTcwS3yY2SU1ZisG6bPSV1PE4RUa3fDza\u002FI8uJYQMkhTHlBoJGqvQ1uk7AFzwm1LSpDmWGrwkpzRT\u002FE8g67Gh1yI1NeH1Gm8qedPQNCuDUi8CHviYKK2N3D44I895Va7jL\u002F7FeZmIj7rUmDfqEDFB1NGvOkmKxyI+Q1IjHklxnScepfWxpm2MG+sM6uYCMbSoEWc33arxeyVUWjE1fmNKrdhYt5LiHEuNcq6sTavIBoa9XOk1N736uaw7ApJMUneFTHLwQQfa0Uf+i+3xmlfH5MuhX\u002FyC\u002FfzCi+2ee+6NWiedfLLt96F97T3vfqftsvNOduAnPmZbbfncoHNRlI\u002FzI3xXTg5Smswbp5P52CoUJibnLIw6XyycCKA8YvicAOBD1OHlOjOpYwvK+9KGBmE\u002Ft7vQ62Dai+YqPiHvElIuK+P\u002FtJFogZqxBCHrKFFQNFPYw7kHLNBFViexE3SlIDTfHIH+EeBcaCwqG97Gj1\u002FJ16YkAwvrsHEcl9lSwCwc1xm\u002FrSoFeRtnvA0SSdKgfFo55FU5Xqz6HT2ti\u002FIFIW1pUFj3683M9Yij29qfudW51rPaa7per3c9P801pHN\u002FWXu0pekdL6mfr1vQmxlN9Z2QMJamNzcz82b+95Im4yi186T29jrrrN0GzKJFi+J\u002FjNRqReQ\u002F7WlPs+XLl8d6+lh9tdVs9TXWSM2xlQ0PJ34qSDJJY3Omn4HxjltHJWr99JgfOulAp4RSVHzpSIr\u002Fk1GbuAtDGg42adxUmm+OQBcEWCMsw1pRhB9FmnRekRTWbNEkk4U9fBgPooSPbF8Z6kE9fPruCIT1ES7qOe+RfJEaa6aMC+sPXm3iS5i6Wftn0pE620jajJOIcRO\u002F35Jx6IcN+ki9x0NnmCTJJMVHE\u002FArURGO1Xxc\u002FMbnRLRzeb91SZNUp7KFT9LkfpMMjYARfQ1rroxPPjQ6+AxW8KV236M82OAHPfJetpBjJxF24eUU7YULTnTgS+3jwYPQo5Q6y5GNi2JcFfRrpngwF4kS7p1sxbg7CSrGI4YUD2XZPeS8BqDfNV3uP6o2eEuK57xuYxJfIvS76VWNj6+18Lu\u002Fm1\u002FIU1y8q62sxxy25N0f8S33W+htcAv\u002F6xh+205cQncABOx7zU2HLs6aAgEpP441hfZk8Wmnn24vedEutnjx4ih833vfY2f9\u002F7PtsMOPsJ+c8e\u002F2mc\u002F9k\u002F3t0UftlS9\u002FWZSP86O5siS1\u002FMiqLWZ1arhXFAoHRqiF3RbAxskg\u002FaCjnodMG4InDQcQTjTYxwfGgmjPRZKmj5E0\u002FT5zEZtB+RyuQ4wfbfx4w2bzeKURiIRLvb7SEgVW2OGGYi7v7vtQEeC8Uw8XpZS9BkJH6n3MTqWTenPO40cWJeNCvcYuyzgGUh8pWS1rjaeNX9Ck0Sf8JGZilxSO1Xr4PTr9Y1RqxBwvAsLcUUoN3qRxA4N5CUX4fm\u002F+PKE5NsIfcOjlwFRzDMYrQ+wBwGiG82OslD4SKowH7pSxb6nDVOMls\u002FguJauJO\u002F6SmPCiVlRjjvFlNgTOzBVzxn8e0u5kj7ghdDvJq8TDT+KB8IvjljIR8n7WdNIfRxl9DMdON7zTkYGcOClTn3H4O50xmQ8pRdC9Z4rLbGVIyNfbFFmnyCFJQe4JmjaAujTAjbXSRRxxlKaem279nd8BgQxOqdWQQj3seQ9Jk5Kx1\u002Fz+9\u002FYvXz\u002FKPnnwQblqnKsLLrzQfnbueXbueefbdts+P\u002FDaj5O2DiNqFFIrCElxWJliWfUPSVYrivAjTibJLOw2DzdOBIQlKcTaeJGlTWycIKTGD2dO1kl3Qjywgi+sNBZGaVPORZJkkvp2XdK09Ps2PEPFOdMtXMetTAmY8ANJUsv10GYNJQq\u002FG9ijXMr0AkemdE0TWhXfuQAbJA0z3EH6ia1h+jphW5LxQzJRc\u002F1Ya4NHi\u002FMVZSfiXCkpnk+tyyYpjiXJ2CSZpJikoN0v1Yoi2sFnfBvWObpff\u002FABwp9EYJX7VSsaPkuKZpFToR\u002FldIlxsIG1WE7YLdvBPoROWTaOdlonEp5396BWNPAiTvzPsaQX8SCDJNZQ54sgSXGtSI3xJHVcc7Wi93gWtuQ7Y4dmpXbwkVQpn2bjjKQ4T9gIP6opwndW+AKMtcZHWhfMh6QGs6KfrFMouZfqxJB4xAEfkrqv6aQ\u002FjpJ1hp\u002FdxpbU1\u002FFmFduIC5d6xca8JLmkie+69jWZ5Ba2vB6avndBIJ1Xpc7HcD9z08W0s3sgIFOUSq1SatQRSK067ZxuvfVW+8A+H7LDD\u002Ftn22zTTZui\u002FT92gL3z799up518on3lsEPt5+edY1df\u002FR925llnNXXGVWn+twVxSTKpQeNyaCbjSgonHlmt4AfL4MnGvKUvRE4K6cBPpaQQOzHXYoluktnMt7ae2ISBXXygnnjU5yJN54toOrpzEYth+FwUE+cRBeuBwh4qpR1mIkThdwPrqghrWgqCsDfs2KQfuqhXkUhGDZKGGeMg\u002FcTWMH3tZZs1k8s5T0lh8eTMrN44hymeL23Em6Sxr+UyXkAgNfDqJEM+CJIUMZc6Y8DYzB3nW6nhj1Vgwy\u002FWDIQ7qU29E0md40u60mBjkyaP1\u002FBVEW+r2AZ+uMQ8Uy4UquLaHhT20mDX9CD8SusM3DkeIOymNvW5Sik2YoLydqr3ik2q3nz18rdqMjAGdwjfUjvVKZFByFI71Wk7TQ8BSc38RKh27SypTXbnXXfZXv+wt33qk\u002F9o\u002F22XnZuyxx57zK699lrbZecWD+GLX\u002Fwiu+jiS6iOlcJ1kGLAZjI2qVHSHO5CYjSnqRBIcyAp\u002FtDiB43U+jHGF03SsSFtjIFpxk5EO\u002FGpz0Uilqn87kdnKhsLUR7yLGG9qpEwLQqzsGZ5zMnChkxSU1YrClPROO\u002FU6yvjxWsR2rUi8CVLPPNtQSOQ\u002F9ABiHTekxprJ+d1O26xgV6tVlD0pHq9HtZe++2tjClN3RfD3fu3\u002FEVv1CQ1xieWNDa+UpcaMtq5PNWlhhzdfom+2Ev6tKEiHN85Dx140vTHSHYGXdZqNcsJ+5Iiz8KGz1CoNndikxoxUC\u002FLy+1mx1BBBoVqc8dGWnPIoKYwVBryxnihadNZ4+iPmvBfavk76vEHPR5rljlIdlNdasXInEgySUmt0iX+pjhwlDmjlBS\u002Fn1MbHlRuwxs3SYrHafn4Zb7gWdjwGwrV5k7c6vMc3+w04gr+5yQ11hU8qb85ktT2\u002FVbGYcQhzZnhwDgnHJcU15qFLZdRl9rnJqj4bv1DwPFoDQhNmqiYTMrIFA1KjTI2wsd9999v\u002F+N\u002F7m377bu3vfIVLw+c1v6EJzzBtl+61L57\u002FP+1hx9+JAruuvtu+9GPToqPNkXGGD8KSSYpuiAp1iXZk9Z7kt18882R7x\u002FjQ4CFKcn4QpEa80PdwoYsFPEEy5dpOrkmObLZUhoDm1JjfKlRJtlsxxhXf0kRV+uypZi7iJ3dAwHupOAFdCRkKOsrwkUuWZnQpykLPGQQvCCKez0kaOClvnN9ncWg\u002FGPWCHA81kPChHMdRB2epKZteFKr3RSESr6O6J9TEE\u002FasU2fXE9SOGe07CeZhS3p4kNoxu\u002FSxEt6kkL\u002Fwsa5SYq+4WfyCz+JN\u002FklNX64Jzm6yCUllbYSObrYQUAdoi4pXtDRhtAt24KHLiU6iZI9ZFUgqT1+qT02\u002FJbUnGOpoQ8\u002FkYWNH+2hmLSDCzEnXUpJwV7DjtR7PPraxEbfnCbYlSiIs5sjyWfkaT3kccGvEkmKx1PyG5\u002Fz+GjjLzEkHcrER1Y1ktT8XYmv+J7WrKToLvxEMJKc+lwh5onYUhyUkprHm82RTWrMSXJXarSJJxGyfI6IHV6Sg0MuRzanaUTOSw2suw0n9ZZ36+f8BgLkIchHSIrnWUlRICm2YyN8SAqf7ftpp\u002F3Errn2WvvM\u002F\u002Fq8bbP0BU066uhjouLXjjjM\u002FvN3v7OdX7Sr7fbKV9ser3+zcefM3\u002F\u002Fd26N8nB\u002FNX4mSQqAWiFK20UYb2ZVXXWk33XRT\u002FGFlvo0FAU6gUHlwTqKSwpdI45Em2olsABtjYk9SzAhLsnxL8pw3F+uSIoZW2ohPao+5pOLNfhCYSMj0ozpJZzZ9JxlzxlxHQFI8F3FeSiS1H6PwOXatwyZpUn\u002F0IeuyIcupbDuXpXrSkTRpvCSzMW\u002F4kfxNpdTCUtIk36WW3EpbJ3vYTWrUc5LabeWyvC616yV74yqJE0rjS5qEUy63sNHOY6Ie2F135DnRPylL6jmeNFmebFlFNvzp5QryMknVWgdl\u002F5mj3Gep5W9ZlvTgl+1UpY1vyc9U5r5NJc91q1QnFqk1N\u002FgGLydig98PVUVHUjwvWLYRRx4X9Uwcq\u002FByikz\u002FmBYC4Ax16yRp0tyYb1MiQLKQ\u002FAN5CPIRkibyExZLS5usvW2t7T3vfpddf83V9uvLL7PfXPHLJu27zwdin\u002FXXX9+O\u002Fdej7FeXXmQn\u002F\u002FAEu\u002FTiC2z\u002FD3+oEvPVvHNGChGaTGrQmmuuac\u002Ff5vl2yy232CmnnmInn3yyk2MwL9fAKaecYqeeemozNuqnBN6o1jxjnXTSSdaJkI3KDx9n9ue4TnM4G94w52Q2fnXqO0xf3fbs16Zj6Bj6Gphza6D5u8TnzufO14CvgYWyBsg7kH8gD0E+QmrkJswapdQoLdukBk9Sxp26SoJynXXWnlpxhBpFiNMkZWTNOoA85znPsZ2W7WTLli2zHXfc0XbYYQfbfvvtbenSpZG2224723bbbe35z3++bbPNNpG23nprS7RkyRKb60TWbtgxbLbZZrbJJpsMlRijHAe8QY+LzfI4g273mpOZxLPpppvaxhtvHIn6TGzkMU6nP3htscUW1omQTcdW7kNe74VXrjed+vm\u002F+7N974L\u002FGDvhx3T87ke3F17Pe\u002FB93oUAAAXCSURBVN7zbKuttoq05ZZb2rOf\u002FWzbfPPN47G77vsPtUESc49txmCsNC4+dIsj9x291If+2MEedgfpJ7awiW3GYKw0Lj7kvub+5XyvL+n5Xem49can1\u002Fpx7Hph1102H3HzmLrPd69jaJSy+TBH8yGGQc6541H9466f+Z7uPKZcAGXKEZAvIG9A\u002FiDlEsgrkF8gz0C+gbwD+QfyEFLKUbTyE5JCg13NnIXNo60gFqkVnFRYUSgQZWHShGyCR4aJW7ggqSGjDiUZJZR41J1q8VapbjisttpqTczBbRjEGOXx4Q16LGyWxxlle6bxrLrqqgbNtH8e40xtzLZf7sOw69s\u002Fb9NwfqiNnfBj2LGW7a+yyirN45k6xAvGZGaDJGxiG0o+5PXE61Xm+tQh7A7ST2xhE9tQ8ievJ56Xvb8L5iU+pRfreoy+BnwN+BrwNeBrwNfA\u002FF4DXNOkOU51SkiSSWpe+6IX+SHfILXLyEtIhUkNviRjkxpluZ63pZYO\u002FLlAQGAW\u002FJZkEZRQWmBIiu3EKxRACdq0ATAneJ0o1ynXO+lXlSe1sBiWjyQ0uLgZln1sM0bZPjxkZf5M29jC5kz799tP6j4n+NCvnUHplccstwc1Ti87vcaUuuPVy2Yv2a5Lt7Jnrr+eWbA9LmJ8\u002FOjl50xkkqzffikBQbnBJd+1p1x4nK13\u002Fr\u002FZ4nOPtbXPOcbW\u002FOnRtuisI231f\u002F96R0KGDrr0oS82sIVNzp2U\u002FfojdfcdO8ke9hmH8RiX8fEDf4bpq9Tdv35j7KQ333mS4zbTOZYcu5lgJ80\u002F3CSPaSZrYZR9pLk\u002FR9Lcj2GQcy45HoPEc1y2pM7zyO\u002FKbtTN17I+eiLPoJBvyMaRQpLCZFJjbElmcZdJLbKwSQqfc38vJFn8RzlBEaCsntoxQQO\u002FkMFLlACmTZ2yG0lhtEDd5FXkTxXToHxetGiRcYHNeIMkbGK7m5\u002FI0JntmNjAVrdxBsnH1272uPsF+SiJMXN\u002FaI9yfMZizNyHvI48bw+qvtfrXmIbb\u002FAkkxrHtTS6knEZf1Cx5Ha64BXPe0lGmZIdrH3qEPNAgjLR6quvbmussYZxbFDmlHjoJH1KbGALwnY+Fn7SpuxEuSzVKbFFiT3qEOMwXiL8wL\u002FkF\u002FVEiYdO0qfEBrYgbDMGdUr8SyV1qNyG51TEtdULB8dtaoy64efYzQy7+YibxzSztdDt2BoGfz7M0XyIYZBz63hU\u002F7jrZ767zaPU+O3fy0bqSwnlugp5BSnkFjQ5MSMFftHgS41xwme87rB5uhVSCDGQyUxSkwBNkhUFVFpUytq1Rh2g5ysVRdF8hGGYMXJBw\u002FN1XAxxkcO4syFsYAub2O7mOzJ00KXPdMekD32xga1u4wySj4\u002Fd7HHxiE\u002FojIIYizFzf2jDn\u002F74hc2kD2MxZu5DXsdm3h5U\u002FSnrrWOfeM8e9tbddrCNN3yyKZwvhk2Mw3iMy\u002FiDiiW3MxO8mAMSFamkzpyQwICoc5zkBA8ZRJ0+ULJBmfvVT70f37Gbj0Od8fEDop77SR0eMog6faDc1qD868fOQtPpZ14XGib9xuvY1Wb0G2Y+4uYxzWwt9HusDUJvPszRfIhhEHOZbDge1T\u002Fu0lz1Kgc1j9gpatn1jrJ6uOYuIjVyEtSlRl2SGXsoJZnUTjaxSYo1qVHGxhz6KCQ1gjMZew5Cow5gMuo5STIp8IW8aNQjmKFd6069Jt1ltfgDigsfEh3rrLOOzYawga1JuNYa45T56NJnumPSh75le+Ns87\u002F8XDQO2wfGYKxO48BH3kk2SB5jMNYgbU7X1m4v2NoOfO\u002Fr7MgD9hw6MQ7jTdfHQernSUjqULLPfEApcZGSGZSdiGMHft6HerKHbShvp3o\u002FZblv3mYcqCq+9hOP63Q+fzsujouvAV8DvgZ8Dfga8DUwrjVQ9Lj+LyZyBFLIHVAP+QNpIpdAu43gh1xC4EnUG31MFnaZ1E42z7b\u002FAgAA\u002F\u002F\u002FVhVqvAAAABklEQVQDAPQ1+bXjs9ASAAAAAElFTkSuQmCC",[16,3953,3954,3955,3957],{},"Dodatkowo w panelu działa filtr kategorii: po jego zastosowaniu wyświetlamy tylko te portale, w których wybrane kategorie stanowią minimum 15% wszystkich fraz obecnych w 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DepL+v7779Cje1cBj4btO3fKNnx8fXDo8BFMnj4D4ydNwYxZs\u002FDC\u002FYUse\u002Fj4MZIlTw5NKOrmfQSI+a1YuUa64NAvn2mdRyxj4Cd2Jy2lyZc1S2bZPsudxG6jpzC0ME5i3QliHLTglRZGDeaRMgsLOS3sPXv1w+y583Du\u002FAVjGyw3pbfe3jBYWRvLeV7Sp0trTDuJ+0C6DOmN6YSJEoLuPWyDbw8LFGqOHnd1dYGLi4uRN7FrYrwWux4sNydrYSzyeP3ayGtertJ+Cptw\u002Fl+j+vrQ5QxDyh5e2\u002F5CFnHRSrklScgoKbOEVOD\u002FiQhEUo8x9XEUlsIeUWtxRqH\u002F2Al8bL2IgIlMOd1sdD5Lyjt96\u002FXyqAyzCsvzoUOHQzVJf\u002FMHDx5JdxO90MbGGilSpJCUOLGrnv1RYerUqXBdWFd4QesN3Lx1S77txspgQETleh09pLsOH4Z9+9ZbzxK34tCXpEG0bWQIJ6Jp3HAOyRDWv5a36NPR0T4ks0opBL5wBD5Wnn5MPd4QCbf8HxUKLq1eVFiZr984\u002FQMDhHLrC95Ug27Y\u002Fu+VGl9f0Mr9nr5GYInk8LELhA8M8AkMJsbt\u002FRFYXCilvl+Z1TFv433aT7QfIKzn79sPKksnlFta65l\u002F6tRpbNm6Hd+I3cRmv\u002FyMJo0bw9bGVvbhKpRt+rt7eXnJNPl1ogytVKEsHIWFf\u002FXa9SHKiYmvWCj4iv5JQkMAx8I46xEbxnUKFBjpcfLW\u002F6Yezl84j1P\u002FnTK26+\u002FnLxclnTq2Q4ECBbBq9WocPHjIWK7XZ5hI7Jh6vnljLAsU58ZPKDIsI3EMgSa4BIi2jTgJhSsgIDCoroiLqkHx4LkECAWIY2E75sSFiZ2NTQh+cx6VDroGw8UhGGvF84lYievXVOZQBvn5C1kkFtv+kgLEv1sgpMwS17VIiKUs\u002F3sholKqBSU+4vixBpLQ2tNHdB4VVTJnzmzxTScEztPTU1po\u002FX269AAAEABJREFUzPuhMsh65vmxkdaVd4Z0xdF966NjLD\u002F87zscPX4Ce\u002Ffukzc6Cslbt25j3ISJYhu0gnRLiY5+M6RPD+4Q7Ni5S16w73x8wIdYa9f8SnYXUblkMjlomia2rxPD3d3dJDd6otz6po++3vqLly\u002FFXFz0pAoVAgoBgQDlKeWqiIb4RrUcppLIDuRtT2h9TJMChOLIG6e\u002Fvx98hGLCuI+PL3yErCHxDV7e797J17kxTvL2ZprkjjdnX+Odlz3e+dsIhd5KEuPvvBzgee6FqPdKEHkjJh9fP3HfCQjBf\u002F\u002FBA+zdfwB0r2G\u002FHq9egwYHG6GIMk1rfYBQaBl3dnGFU6JE2LFzN6isvvV6i8tXrsn2\u002FIVCYO+YEC2aN8flS9eweOlysJz10qZJa+RjWjQH73c+YJz1OC7GSe9EviwPxoBxPl\u002F126+\u002FyjYPHz4q6929ew9Pnj4Dx5Y+XTpw2\u002F6lu4csYzumRBfIZ8+eG8sCRaPsR+ehQm46Bh+h+Pj5+kt+H3Gu2Ad5TeNMk3yF8u8r+BnnmK5duyHrMf38+Qs4OiYwppmnKOLrVGEUtRi9E\u002FKF5C12qryD4z7B8sdHXN9yoSSuYT8q9yIMEDKLsoskFKMoUeqTJUsGFxcXishQRH3YR4wnVIHIiDMKfSIh+AoWLCiGFPLLn7XlU70MQ5YA5Gc98\u002FyYStNXXu+LD8byDTcMA\u002Fb9Gcq3Xuf70NDO3g62tjYhqrm6uqJN65a4eOkKOnbuhtZt22PSlKlCmS8vrDDfQP\u002FwVXP2dvZ6MlLhqLHj8GfLv7H\u002F4EHQcsT4ps1bjHVbt\u002FoLx0+cRLsOHdGzVx9kzpQJJU388enWE165saHgSOrUqaE\u002FxGsjLFtJk4Z0vbIX87exfj9\u002FO3tbcF6sbmdvD3sHB0ZhY2sL81WtrcizE0SGZStWge+UZpyK\u002FVvvt+A2MtOKFAIKgSAEKE8pV4NS74+Uv1Elh+WNTzRtrszTxcVfKPJ+QtmlMu8jbp4Mg26u78CdPK+3b0HFl253XkJBpqLsJSzgQXQXr89q8HxrjXcF3wLD3yFwqDfe5XsLTy8bvD6nwcvrniCvSJHBykrIpnvo23+gpN79BmDR4qXgoqdM2TKyDcYdEzhi0JARGDNuPGzsbGEtlHuOhwrBT40a4syZc+g\u002FcAgGDBmGI8eOynqaZgU7Wxtx\u002Fw9Ao0bf48mTx9iybYcsK1a8KNZv3IjxE6fItJ2Q4fSzZ5t6PcZJVI5tg\u002FtjOkHChPAX1kIaXn7+uTE2CNl96fIVPH76FNNnzJRj5DgfPHyEfHnzyPZZz5RcXFxw49YtY5ljQkcEiF0AnUcTO6ZU2vV0IIBAYZxhmuO0FfNi3Fecy0SJnIztME\u002FyIlDmHTh0BNuFcYj5pFu37yKZW3JZxrSiyF2nCqeoxSlIpgg581aQkDFS5ogdfW+xaKYsoiGTsslXLPgpqyiz+D9HuUYS\u002F9TiChf\u002FFOIr0yL80K+VkD183zyNBeZ1KYctveUmnVioxxmFnoPOnj27FJaMR0QUpOSPiC86yw2l2oTbvKnCHy5jOIUjhw2R\u002FunmLKlSphTWnWYYOXwIRgwdjGFDBqFypUrQtPduJ3wIq3278Mdo3m77Nn9j8sRxmD5lkqCJMv5VjepGNlch7Lt27oihor8hgwag\u002Fjd1jWWMRFROHlMqVbK48VWUbkKYdxFtm5aPHDZUWNKdjFnNf2uGggXyyzQfkv3ftw1kPHWqlPinQzsZ1w\u002FffdcAFSuUl8nuXTujXLmgd+tzuzxnjhywZImUzOqgEPiCEaBcpXyNDATkI3\u002FYvJZLqNjJG1+wdZ43RN4YeYOkBcxHWKAkCQs0b6ieQmmnZYr0WuzYvnrjiVdv3uC1Cb16fRlvYIeAvt4IGFwdXrnn4G3eOQgYWgX+vd7itbDav3pzVdZj3YiISnHbNq3RosXvkv78ozm+FfImX768oOWO9RnWFDuUTX5uiO\u002FFzmnuXLnwR\u002FPfjH1YWVvjf99\u002Fi2a\u002FNQVdcsqVLSvLatSohqTCCqe3Uad2bfl7HEynSpUKvzf7FXXr1pK8f7T4DcSFZab1mGY+x8U4qdmvTQWvn6xnLRT9X5s2AV8AwAdZG4nFRf363+B\u002F332LWrW+lq+eZB1zypg+HW7cvAX+rgjLmv7cRCj0gWCcVL1aFaRNl9aYzpkjO0qXLinTNLJwEUM+B2Fs+fbbb2Q+0yTyUfYyXqJEMdSoXlWW373\u002FQJzLV3BxdpZplit6o7AQ\u002F98xdR28Fn3pFNSnJyhrKHMkCRlEWUTDAhV7yifKKv4PUnZRhlGBJ0nZZln0RTqXboxFixaVO4ARVeL\u002Fd7FixRCnFHoOmtbeChUqgMKAaXNiPsvJZ14W02lD2kLgw7AkvW8tQ2NYNTwuyfr7uXr2R4dcqYVXmSs4YhIWT0T1w6oXUb6dsHyz77D4IirX6+XPlw83xc2DFjfmWRlCXpLm4zdPm47BymBWV6Q1LWiBo2lBIfs4duKE2M2owKgihYBCwAIClK+Us2HJFuaznHwWqoeZJW92waWMk3gj5A3Rz89f+k\u002FzRklr2H9nzmLPvj0YM2kqxgoaN3UaJkybiUnTZ2HyzNmYMmsOJs+abaQps49jlndZzLhTDVNm22HKrJWCVmHKHEfMvF8dszzLifQhQawbtTRz3r+YOmeubFsPp4ix6cTyaXPnyXLmTZ09xxhneopIm5YzPevfBUE8okzyiPZC1RN5pvXMy+VYTOqzTVN+vV3TcN7SZXgnFloTZ86S\u002FVtsU\u002FRrrCPaD8Ej0npZiHxRR6ZNyjlP8s5euBABNtaYPm++7JN5iqL2Gv0s8BTXSGyNM4QsoWwRMoayhjJnopA5S1euxuWr18QOkiekYi8s9pRVUqkXsosyjLKMMo0ULOaEbi\u002FNF3ryg8KsWbOiZs2aobwPEPyh\u002FsMd1WrVqsHe3j7uKfQcZ5o0aVCvXj3UqFEDXKHwRy4YMs18lpMvLhAfhiXxDTckKvFS0RfKPsfHPJ2YVhQSASroPzdpFDIzmlPFxUo2bxg\u002FnhXNXavmFQKfDQKUs5S3lLuUv1Elh+XtTSiMDOm6ob\u002FJxs\u002FPT\u002FrKv3r9Bjv37sO+g4dRpWJZdGnfBj06dUDPTh3Rq\u002FM\u002FQdRJhIJ6d+6E99RPxAcK6irINJ9x5rGMPEwreo9baCyG9+uDAd27WcAxNG947US2bHCvnhjau1eM9RfZcSm+6DnfcR3XXkK2SAqWN106tEEpsaO0Y\u002Fc+LFq2Ety98n77FjQ8UKmn7PL3D5C\u002FnUOZRtkmNHmj682nCH26wFEG16pVS+yElUbOnDlBJb5KlSpo0KABcufObbTihzRpfkqvUVyXih63EbidW6RIETBkmvlR3JVqLpYRoJWeFr8YGIbsonixosZ\u002FAJmhDgoBhYBFBChvKXcpfz9VDgsd3tiHtGCJjIAAf+nzzRsiLV3v3vlgwZJlkm9Y\u002F96oUKY0Urq5wS15MkUKA3UNqGsgVq4ByiDKouED+iBjhvRYsWYt6Abo7e0NyizKLsowWugp06QyL+SbFGTiIOWdCD\u002F2q2kaqNhnzJgRhQsXlko8316oP0+otxtnFXp9gCpUCCgEFAIKgfiBgG654mxoyeLDlv7+\u002FuDN8J2PL27dvSvuhYFo2uhHssQyqe4VAgoBhUBIBCibrK1tcOK\u002FU9L1hv70lF2UYZRllGmUbbKWUOqlzJOJ6D8ohT76MVY9KAQUAgoBhYAJArRYBQaKLeqAQAQEBAiF3l\u002F6zy9fvQ7f1P7ahFNFFQIKAYVA3EKgvpBRJ06fxVthoff28ZGyy8\u002FPX8qyACHTKNsCqcwLismRK4U+JtFWfSkEFAIKgS8QAd7cTKfNdIC42QVQmRcWer5+0dfXB9dv3kTe3LlMWVVcIaAQUAjEKQQoo27evQPpciMVeqHU+\u002FnBT8gyyjTKNso400Gbp03LoiquFPqoQlK1oxCIXgRU6wqBzx8BocTzxiYCBEoLvbDSi5ugv7+fsHIF3RDpt\u002F\u002F5T1TNQCGgEIivCFBG8QelaJ33efdOyi7KMD7gT4Weso0yTs7fGJGpaD0ohT5a4VWNKwQUAgoBhYA5AoEQf4EQSn2g2KYOhJ\u002FYrvb18zVnU+mPRkBVVAgoBKIbAZ93PvDx9QNlF2VYgHS3CRRyTcg2IeOiu3\u002Fz9uO1Qh8oVkaaZj7liNOsw7oRcyoOhYBCQCGgEIgIASlPg2Wx0OPF3Y43vSAKCAiQr3vz9w+IqBlVrhBQCCgE4gwCVOT9hSGCsuu9dT5IrlGrl7JOjFYPRTRavx+t0EfrqKKocY\u002FXnnB0sP\u002Fg1liHdT+4oqqgEFAIKAQUAqEQeCVlsZ24xwXd2qjgC3uLtM4H0PWGJBT7UBVVhkJAIaAQiKMI+IqdRT9hiJBGCcowkrTS02bxXtbF1PDjrULPFdOTpy\u002Fg4pzwg7FkHdZlGx9cWVVQCCgEzBFQ6S8YAcrRx1IWJ4KmCTM9NXmJh7BkiW3pQHEDFF9hpVcWegmLOigEFAKfBQK6VZ7+9JRhlGWUakKdDxq\u002FUdYFJaP7GO8Uelp+3F+9wfVb95AwoQNcnBLJHxHSNC1CLDVNk7ysw7psg22xTaiPQkAhoBBQCEQaAcpNyk\u002FKUcpTF6eEUr5qmokslje8QGGpDwAt9ZFuXDHGYwTU1BQCnwcCgcIi7x\u002FgL2UXrfRSkZcyLXbGbzhz4RriE527dB3PXrxE0sROcEuaWFqENM3kBhIBzpqmyTqsyzbYFtuMTxipucSva16dT3U+4+I1QLlJ+Uk5SnlqELJVF7\u002FcjA4MvvHJgAeSzqBChYBCQCEQxxF4+Pg57j14ilt3HuL6zXu4dO0uLl69hXOXbuCsoDMXruPsxRtCx74eTNF7rzJky5QG8YmyZkyDtCmTw1lY5jUtSDk3vyYiSmtaUD22wbbYZnzCSM0lfl3z6nyq8xkXrwHKTcpPylFN0yAsJTD\u002FmOrwVPLNy1VaIaAQUAjEVQSSuCSCWxJnpEqRBGlTJUOGtG7ImDYlsmRIhawZUwvdOoiyZwoKo1tOG2xsbBDfyNraWm7tGgwGcQ8RN5IPvBo0TTPWZ1vxDR81n\u002Fh3zatzGm3nNN7Jx5i8Vig\u002FKYdJmmZZFtNST2WeBPVRCCgEFAKfCQKUa3wnvSZ0TYYkyrxQFEN6thiPwai8ikS8iWua5ZvHh1wnmqbFGzzi07lVc4mf\u002F7PqvMbP86ppny6LoT4Kgc8CATXILwkBKvIQ4u39vUsz6oxWBgOo4JPelxuM5dGSp2kaNC3+EaLoo2nxDxtNU3PSNIWBpikMNE1hoGnRi0EUiWLVjEJAIaAQiHMIaFqQ\u002FBSKNEQMmiaOgkREfDU5Xk3TZFzTojc0yN7U4bNBQA1UIaAQUAgoBBQCCgGFgEJAIWCKgFLoTdGwGKdnpyL5OiYoHBQO6hr4jK4BIdHiwvkSw1BfhYBCQCGgEIhWBJRCHya84kYY4I9AP28E+r5FoI+XIoWBugbUNaCugcheA5SbQm4UrscAABAASURBVH5CyNGgRVCYwlYVKAQUArGOgBrA546AUuhDnUGhyAcGCEX+HQK83eH39Cp8H50TdEbRI4WBr8JA\u002FR+oayCS18A5KT8pRwP93gmdnr8EK+RrKJmrMhQCCgGFgELgUxEwyFeGBQYivoUfDUyAUOaFBSrg1QN50\u002FK+sh7eF1fA+8JyeJ9fpugTMFD4qetHXQNfyDVAeUm5KeQnF8GUp9zlFDeajxbNqqJCQCGgEFAIhI2A4ezF64hPxF8nvHnnATxevQl71mGV0DLv6wV\u002Fj7vwuX8c\u002FvcPwNbzMhxebIKj+wY4emxUpDBQ14C6BtQ1ENE1IOQl5SblJ+WolKdCrgb6eAZb6sMSwsZ8FVEIKAQUAnEeAd0YTmOFMI2LQByFkVxExDdoR1Lnie7QkC9XFsQnypMjMxK7OuPx0xd4\u002FOS5EdCIrwpxEvx9EOD5BD6PzgLP\u002FoPdm3OwyfsrbP53EtY\u002FXFKkMFDXgLoG1DUQyWuAcpPyk3IUz06JHc9zQr4+RaCfjxDHQTc6EVFfhYBCQCHwiQjETvXHT1\u002Fi\u002FuNnuHPvEa7ffoAr1+\u002Fh0rXbuHDlFs5dvimM5TfMKHoN6PHOh17TNLg4JUTmDGng8dpTUqROtXS18YSf+x3A\u002FQpsvW\u002FCquosGNKWBwzWkWpCMSkEFAIKAYVAMAJCblJ+Uo7aet8CPK6I3c87CPDxElZ6pdAHo6QChYBC4DNFwC2ZK9KkSIb0aVMKnTM1smdOi5xZMyB39ozIkyOTMJZnRt6cmWSYL1dmEUavAT3eKfT6dWFlZUDyZInx4qVHJKz0wjof4CNuNvfhc\u002FcQrN5chZbnT8DaUW9OhV84Amr6CgGFwEciIOSoIc8fUq6+u3sYAa\u002FvIVDshgqt\u002FiMbVNUUAgoBhYBCwBwBg3lGfEo7J0oAT6+3CKD1nT5N4U1OlAf6vUWgtwcMr\u002F6DIXXp8LhVmUJAIaAQUAhEEgFNyFPt1WkhX18hQL7xJuYs9I8eP8LMOXPh5SV2BkzGu237dmzYvNkkJ8qi0dKQpxj\u002FsNGjceDQoWhpXzVqGQF\u002Ff38sWLwEx06cCMXAsjnz5uP27dshyt6988GOnTsxY\u002FZsTBfEc+bu7h6CRyUUAlGNQLxW6DVNE9b5SEJGhZ6Kf4AvNPgoN5tIwqbYFAIKAYVAhAgYrKRcDRQ7ocLCIozzMafQnzpzFlu2b8P1mzeNw1y8fDmmz5kDn3fvjHnhRY4cP46FS5eGxxLtZe\u002FEWG\u002Fduo2nT59+cF8+Pj6YNG0abpkpnh\u002Fc0EdWiO3+P3LYstp+sYBas34dJkyeEmpReO\u002F+fWzcugVHTZT9Bw8fonOPHpg6axYOHzuGS5cuYdykKejQtSvuCn7ZqDooBIwIRF0kXiv0Hw4TbzKkD6+paigEFAIKAYVARAhQvpIi4ovC8uDu+IYJtrpk+QqsXL0a9erUwTd16zIrQtq3fz\u002FWrNsQIV90MiR2dcWksWPkuD+0HyqZu\u002FfuxZmzZz+0apTwx3b\u002FHzsJXjPrN2xA9qzZ4Ovnix27d4dsShgCmREQEHSRkX\u002Fq9Bl48PAB2rZsiekTJ2Lk0KEYNrA\u002FNE3DgCFD8PrNR7yBj50oUghEgIBS6CMASBUrBD53BNT4FQIKgSAElq5YgRWrV6F+vXpo+L\u002F\u002FBWWKI91x1m\u002FahOGjx2DIiBGgBf\u002Ft27diMyEAc\u002F\u002F9V1r3AwP9pZV7zvz5oKuFqIYT\u002F\u002F2HqTNngq4w23bsEDvCQYody44I6+yoceMxZcYMXL58GRs3b8HmbdtYJOmluzvmL1yEwcOHg21eFDyyQBxOC8V71ty5ePLkCeYvWoTVa9fKtunCcfnKFcEBaS22NGZZaHI4f+ECuIhh1sHDh+Uczpw7xyTcPTywas0aDB05UrqG0D2JBVRMpwkL80VhXd6+c6fEhdj5+fmB8xo9YQKmz5qNZ8+ek13SBcHL8VFpnTx9Ok6fOSPzw+qfc9934IDk0Q+Lli7DITFGpiU+Yu6Dhg3D2EmTxGLkHLy9vaUbC3cbdGKfnp6eePrsmbCET8YTsYOxfNUqOSe25+vry+YijZdkDj4Qp9t37+K7+vVRolhxbNi0GcQguDhUcO36dVy8chkVypVDqZIlpRJPpvTp0qGkqP\u002Fy5UtcMjnPLFOkEIgqBAxR1ZBqRyGgEFAIKAQUAnEVgVVr1oKK3rfffIMfvv02xDCPnTiBnbt2wy15MqRI7oZNW7YK5XCSVMisrK2hiT9WsBZxphmnD\u002F7QUaPh6OiIPDlzYenKlVgU7JZDRXXk2LF4\u002FPgR7GxtMWHqNOmywz5Y1+PVK\u002FzTtRv2HTyAlClS4JRQfvsPHiwXCCw\u002Fdvy4VP6HjhqFs2fPIXHiJFL53ioWDVSoJU8YY2aZKRmsrGBlZZBZBoMBcg4i79Xr1+g\u002FaJBU0Avkzw9PTy907tEL7mKhQSsyFXn2v1fsTvj4vJPYDRPjoT+5QVibd+zZjYlTp0L\u002FTBMLG3cxr2xZs+LRw0cYNHwkrl67BoOVlcX+qfzOEYslXeG+ffs2Vq1dA7bBMfzTtSt27NqFFG5uAn0N\u002FwrlXtM0OX7OgbR7337sO3AQbIN97Rd4du\u002FTR\u002FR7HXRRYnvLxHnhGMM6xywLi9Zv3CjOT0rkzZMb1atUxouXL3DoyJGw2HHvwQNZljVzZhmaHgoWyC+TV4XSLyPqoBCIYgQMUdyeak4hoBBQCCgEFAJxDoHHwtrNQTk4ODAIQeXLlsWoYUPRpFEjNG3SGOVKlcKZc+elhf6nH35AxgwZoGlWaP7rr2j844+gYrxQWJOrV64s0zVrVMeP3\u002F0PG4QVntZ7WnITJkyIPj164JcmTdCtU0dQKdY7pWL++vUrtG\u002FdGk0bN8YIoczbWNtIa7nOw5DjGjZoIMqVKS0t9MxDoDyCZZbGzP6DOIKOObNnBxcxTJUoVkzOIXfOnPLhWvp0d\u002F7nH6GsVkGbln\u002FBwcEee\u002FbtI6ukJK6u6NerF7oIHltbO5w+ex6D+\u002FUVvC2RO0cOXL1+TWJE5jFip+GfNm3wvwYN0Pbv1mK8\u002FqB1Pqz+q1etgtdiUcHFC+tv37kLdnb2Yq5lEITPa\u002FzTti1+\u002Ffln\u002FP3XnyAOdnZ2Ei+eh3x58rAaWv7RAi4uLjLOQ0kxx64d\u002F0H3zp3hYO9gtIhHFi+2Qbp9546Y71l8Va0aNE1D9mzZkClDBqzdsEHMLfgkkNGE+KwAk9Y2NgxCULJkyWTa3d1DhuqgEIhqBGJeof+AGXDbz11YC+6IfyyGTH9AdcWqEFAIKAQUAp+IAOUu5e\u002FnLod\u002F+6UpChcshPkLF0r3F1NYqOxPmTETXXr0xB9\u002F\u002F40tO7YLq68P3nh6mrIZ4w8fPYKnlyf4sG3zlq1AmjVvHvz8\u002FIWl2xOPnz5F6pSp4BC8eKAV3lUox3oD9+8\u002FkNHMmTLJkNbmXELJvnHrltGdhwUlihZlYJE+dMzmjdBCzrzO3XvI8bdo1RovXryAh8crZkvKLhYDjFgJK7urqwvSpk6FBAkSMAtJkyYVixQfaQnnNbJ77z70HTgIbTt2RNt\u002FOkoe93CU1+Jibq4Ck21Ckad7054D+1G5fHkkEDse9x8+lPWzBOMjEyaHu\u002FfuSdehb+vVRbEiRUxKgNy5csk0x5w8WVJwJ4IZH4rXhuA3IF2+dhV0fyI9E\u002FhQ0T8rFnts05wyZww6n9xxMS+7H\u002FxAbOqUKcyLVFohECUIxEmFnv6Me\u002FbswZIlS7B+\u002FXrs3btXhkwzn+VRMvtoaOT0rSB\u002FvWhoWjWpEPjiEFATjj0EKGcpbyl3Pzc5bAk1Ks3t2\u002Fwtlfo5\u002F86XLi0638zZc3Dq9Gn8+ftvGDV0iLTK6mUMrW2shWE8UCivPkyCD6garKxQTCilY0cMB2n6xAn4d9YMODk5IX3aNNLvnooqK9DFxt39vaKcIoUbs3H33n0Z8vBaWOwdHBxBRZRpko2tLQOLFNGYTSvpbXp5exuzkydLLuPcPeD4SXOnT0fjRg1lPg9WWkgVwcoqZJo8JLq7TJo2VVixs8pdidHDhzHbSFYCKyZM+2feV1Wr4vzFC1iybDm83\u002FmgerWqZEOqFClleFMscGTE5MDXd\u002FJZB+4y0LfdpEhGDQbLY\u002FwQvF68fIn9Bw\u002FK9l48e47bt+9ISpUihcyjK46MmB3Sp08HO7HLcOr0Gejnnix+fn5iEbkZEHjmz5cP6qMQ+BgE+KzIPbGYffbsWYiFv96W5StfL42F8MaNG1J5v3v3rrB2+IUYAf8pmM+bC\u002FlCFMaRxC\u002FTXuO0UurjyNlQw1AIKAQ+BgHKV8pZylvKXdM2mGY+y8lnWhbX4zbW1tCVelpct+\u002FcKYfs4+sDEv3jHz16gkNHjsp8\u002FZAuTRogMACLly2Vin+AiBcpVEj6t\u002FNhWFp\u002F+SAr\u002Fbzp8lK5UiVx\u002F\u002FJF11695QO2w0aOhKPje1efQvnzw2BlhYWLFwuF9qJ047hy7RrKlymtdxlhyPGSwhqzaQMphCLKBc2Bg4dw+MgRXLt+A0UKFYS1tY0YwxJcvHwF9x88xMYtW\u002FCfWNiY1o1MnD7s5PMViisCA7F561YmjWSpfxZWrFABNja28tWPhQsUAHcymF+4IMdmjXkLFoCvDD156jT4UDHLJkyeDD68Sxea8xcvirFfZjYpXCJWpMjgxYeXeZ3Tjahvr57Qie5H9evVw6mzZ0BLvXmHvL46\u002FN1a7u7w3K\u002FbuAl8cJk7F5euXMFXVasgQ\u002Fr05tVUWiEQJgKUJydPnsTy5cuxatUq7N69G5vF7tFiITs2bdoU4jW2cUqhfyS2MQ+KVbHuhxbWDFlOPvKHxRMb+bN3vZXdTtv53goiMz7i4PXWC1u2bsPMWXMw798F4INJFDBs6s2bN1i3YSOjsUp88EvfOjYfyIqVq8DzZJ6v0kEIrF6zFo8ePQ5KmBz5pobt24OUDJPsENFnwmK0actW0OK0bv1GXL16zejHGoIxBhI3bt6E\u002FjaLGOhOdREDCDz6zOWwOURJkyYRiqs16N7BMipdVOrpqrFgyVKhfwbi559+QgLHBGjfuTNGjhuLShUrwEFYyx2DXWZqVKuGPLlyYYP4vxs0YiSePHmKNn\u002F9hRLFi2HNhg3o1L27dAGxFgsGWojLlioFvrYwdapUePjwIX743\u002F\u002FglCgRbIMt7nxwtF2rVnj24jn6Dhwo30JTtXJlfB\u002F8sG7SJEmD+3fkkCUlTJAACRIkRHK3IMt6RGOWlYIPnPMfv\u002F0O3jtGjR+PNWLnO3OmTOjSoQPcPTwwdOQodOvdC8dPnICz2GGgqxDxSJIkSXALgFvSZEiSNKkxnVSUOTs7yznlzJEDNatVlw8TN2\u002F9NzTNAPqMJ07sKvkt9c8C9qX7wvM5BOaRsmTOhPZ\u002F\u002Fy13REaOGYMRgp48fQLeF\u002FW3AY0aNw79Bg1C7wEDcfb8eeOuiatLUJ9sJ6kYc7LgMX8IXpcvXUaJYsWRKmVKNhOCqlepAmLDtw1x\u002FlyQJBPXmM7EB4zp+++WPDmWrlgBLkpeursKEWTpAAAQAElEQVTjt6ZNwecldD4VKgQiQuD58+eg4eTChQvgG55M+enmxvKtYvFMhT8gIAAGU4bYjHOFf+jwoVBD4D9MKSEcGZoXkp\u002F1zPOjLR1Ow1Tmx28LUugPXfMF0+Gwh1vk4fEKvXr3lzeCAgXyI3vWrFJp6923v7z5PBMned++\u002FeG2EROFJ0\u002F+hztiJ8VSX1u3bcfr128sFX3xedyeJj5r160PhcWDBw+EdfBwqHw9g8rzgEGD5ao8T+7coD\u002FrgkWLsGjxUp0lRsPHjx6La+BejPapOos+BChPKVfNe6D8\u002FRzksPm4maYlfe6MGUibOjWTkqhgUumaNmE8NE1DxgwZMH7USMycMgUTRo2Sb8GZOXmSsB4HPdyYwNERvbp1w9xpUzFn2hRpZbWxscGfv\u002F+OGZMmYbqg2VOnonHDhrI9uivlzJkTHdu1RbvWraWS\u002FPDRQ6RJ834M9CGnBZj15s2Yjt9\u002F+QV86JMDrFenNmaI\u002Fu3s3rvccDEwY9JE1Kga5JaSMYIxsx1T4oO1s6ZOwbSJE8WYWsmifHnzgA+bzp0u5jV9Ggb37w8q+sRnmuiL45CM4tC1U0fwoVcRlV+6u0waO1a6CHER07RJY8wV8yBGP\u002F7vO4wdPhx1atWSvDxY6p9KyH0h89KlSSsXTOTTieeND\u002F3OnjYNc8XYmjZuDEexyJoj0kv\u002F\u002FRdGmj8PeYUszJE9O+bPnAkuBvQ2Ogr8+UAv0x+CV89uXY0Ysa4pubq4CAwngAswFxGfI8ZWSew0mPIUKlAAfDB3jrhe5k6fjgmjR6GaWAhommbKpuIKgTARoMvWrl27hB71OkweFlCxp8J\u002F9uzZuKPQX716FZ5vPDm+EGRnZwc3NzejoDMtJD\u002FrmebFRpzKu67M6\u002F0zzXw9\u002FSEht0UzZ8qIpj83QWGxLVpcWIGa\u002FdIU3bt1ljeLD2lL8cY9BLbv2InGjX4ELTx8L3FkR0jr1KzZ8\u002FDj9\u002F9Dk58aoXixosKSWB7du3YRW+jXob8SL7LtRQVfyZIlUPvrmlHRVLxr43OcEOUp5ar52D8HOWw+ZtM0FVTTtB6nUq7HGSZKmNAoY2ltZ54p0XJNpdI0T9M0qbDTJ1zP3y5uxC2Epbprz57o3a8\u002FOnbrAb7ess7XX+ssxpCLctO6eoGlMVvii2jMensMNU2Di7CqUwFnWid7e3upLOtphub9s2\u002FzeuY8TBMj1reEn6aF7P\u002FchQug+0zNr2oYcWddU+Jiyvw8mZabxtm\u002FaZrj5bhN8yKDF8euaWEr3xyPpgWVm\u002Fdp2hf71vEwzVdxhUBECBw7diyUVZ51aFhJly4doyHo3LlzcUeh59ZBiNEFJ548eSL9hhgGZ4UIwqoXgimaEqdv+aLlrNeg8m6pC+Z\u002FjFJvMGiwtrEO1aT5jeSdj4\u002FRrYVbqatXr8HkadOxcdMWcIuPDbx+\u002FRrMZ1ynY8dP4LggPc2QPFQY6dZz6NBh6c4xbfpM7InkTgAtLWvXbcDde5attQsWLQZ9wdgX6aLY0jxx4j9GJenjnzR5KpYuW4EXL17i8eMnoLuRKe3avUfy83D69GnMnjNX8vCBNuaRFi9dBmLDOIlvF1izdh2jRjpy5Chu3rwp0xz7ocNH5JznL1iI+8FvoJCFJofde\u002FaGmB\u002F74NhMXYs4\u002F\u002F0HQu806c1wd+XatesoVqwYypcr+0FK+PETJ8EtbC7w9PYY8uZS6+uaYDnTh8XczH+85ObNWzh46BCLEd58iR0XGRvo+7lxo8Rx4eIlcmdIVg4+LFuxUj70RV\u002FcE2KnJjhb3Jwfg1hPmTYDO3buhL\u002FYBmTZh2LHMSxbvhITJ08B3beYZjuKoheB58+fW+yA8pf+mwwtMYRVzxLvl5BXu2ZN9OvRHSWLF0f2HNnR7OfGGDtihEUXji8Bj7DmmEbsmvBVoeXLlAmL5UvJV\u002FNUCBgRoDzlW8WMGSYRGrj5SlyTLBmlpd4gY3Hg8Oz5M4uj4FZv6dKlwdASQ1j1LPFGZR6VeT4AS\u002Fea8NqlUl+o24sPelCWCtvZs+cwd96\u002F0oobyncqIBDPxI23V59+8sEcKpb9BgwCNIPcBnz1+hVGjBwt\u002FSVpWeNrwaggQ3x40idPnYYZs+eIVNCXbe3etw92tna4des2Hjx8KJTNcihfviz2CCWWOwZBnJaPVNpmz5kHut9Y8jlknzt27gKf0NZbuH7juvH9wJxfn34DxfAN+LpmDaRLlxZHjh6Fq6sLSpUoIalkieK4cuWqVEbZxs5de7BsxSr5lgn6b65ctQbsg2VUyP\u002F77xSjkujesmbdeuhKIcezYtVq2Ir5kmGJWABcunQJNapXF+0VwbiJk\u002FDsWWjFxsvTCzt37mYVSXQ5oqJq2teO7TuNiyzJZHZg\u002FfLlyslt6nJly2DvvgN49+6dGZfl5KOHj5E+bVqLhbwx3rp1S+ITKJToVavXhuBbu349guxJQHjz3bVrN+aI646WpdIlS4LWp1Onz+CSWIDpDd4S1wgXhby2+FAkt\u002FpY9ujxY4wdPwEZ0qfDN3Xr4NnzF1i0aAmL8CHYccExaMgw8JVz39avL66HdDghFjOyIXWIVgSefWZyOFrB+ITGNU0DXUDocsJfpKW7Bf3FP6HJeFmVbwuq9dVXUh7GywmqSSkEPgKBZ88s68NsioYVutgwbk5xRqH38\u002FUzH5tMc7sqY8aMYCgzzA5h1TNji\u002FJk\u002Fgw2ODkoMVpXdQi37ZJZbDC7eSKQP1xGk0L66A0dPBBubsmxQiitHTp2xsxZc8AV26NHj9F\u002F0GDJ3bXTP8iaJQsOC4t6ypQpUa9ubek\u002F+MP\u002FvgNXcLTY2traoliRwjh2\u002FLisc\u002F3GTeTJnQtBCuBtmXf06HGhNJeUQjVLlsxoUP8b2Q5\u002FSKOMWExduXJF8lk6+Pn7YerU6eBbH\u002F5s8btswxJfeHkHDx2R46lbpzbSp08PPmj2VY3qQuG2BcdDevDwEVKmTAE+rMa2aAX+9ZefkVvMpaiYH91QqLSzrHSpkqAFnnFaz8+dv4AqlSuBSijziEECxwRInToVPDw8RP5JNGnSGKlTpQTnXL1qVaM1m\u002Fw6caHFNriLwbxDhw+j1tdf4bBYfDDNvk6eOoViRQszGYq4cNl\u002F4ADKlSsjy+h\u002FmTtXTtHXYZmO6MD2EzklssjGLWJvsTAgT9GiRcDrhDsTZOaDtjeFsl+0aNFIzbdo4cJicVNNLKhcwS3ragI7LlzYFmm32CVhHsuY1okP89K\u002FN3\u002F+\u002FPLa\u002Fd+3DXD85AkQrw\u002FBjnOgD3IRcV75P8DzW6VKZb0bFUYjAmHJU8rfuCiHoxEK1bRCQCGgEIgVBF68eBFmvzRwW3K5YYU4o9CbPk3PgUWWPrZeZNuPiO+Xig5hKvVU9if++mHKvN4fb6A1qldDt66dMWLYEGGlTItRY8cL5cgXPzVsCL5hgAoh+R8Ky2g6M8ttnty5cfv2bRajhLBuU\u002Flk4vDhIyglLK8kXRGlK0bJksVZLN0o+AYVur6MmzAJK1auBN\u002F7KwstHJYvXwW6XdDHn1ZdCywRZnEbP23aNGHy8b2rW7duwy9Nm0DTNGHp98LrN6+RWmzX6pWyZcsqxu4tXXUKFsiPK1evyR2KM2fOgg9+8RVnnCf5jwgFvEyZkoyKHY67cPdwx\u002FjxkzBm7ARJ+\u002FbtB19vJhlMDkmSJEZ6sXtw7vx5uLu74+nTZ6hbu7bA+a58cOXs2fPInj2bXEyZVDNGDxw8KBcpFy9ewiFxHkj2DvbYtHkLaJU2MoYRySAWO08t7ByQnQ+W8f3X9IWlcl+xQjns3rOPRdi7dz8qiF0B5t++E\u002FF8s2bLIuvph1KlS4K+rpwzd1lOnj4N5unlenjl6lUsWrJUYkgsx46bCINmJc6XJz4EO87h2wb10W\u002FgYPA6PHToUAh3Lb0\u002FFUY9AkmSJJGNfujhY+t9aD+KXyGgEFAIxHcEaAQLa440rCROnNhicZxR6MMaoMVRm2R+bD2TJj45akmppzLP\u002FE9uXDRA5Z4WZgQG4q23N\u002FjArKkCmEzchO\u002FevSc433\u002F5K4aOCRLIDL4izcvrrbTw09ecCm8xYUWmH\u002F0tofRbW1shLd+zLLjXrt+AJ4+f4Ldmv+DvVn\u002Fh+++\u002FE7lhf2tUryoU2ATSb9qUS9M0+UMszNM0DVZW1vDx8YX+eSaUYT2eLFlS3Lx1U0+GCGnVnjZjFn7\u002F7VfjQ1sOQgl2sHfAg+Bf3mMFb+93QunzEzs59qArSOFCBUA3jYPCis4FTWphjQc0iQGt7PxBGIgP3Xr4OrjWrf9C2zatJPXu1R109RDFob6lhXJ75MhxHBU7HiVLlAAXMcWLF5X+64eOHAF3B0JVEhk8X1u2bkfOnDnw4MEDIyVwdMS7dz44e+6c4Ar\u002FmzFjBpw+fUYuHsw5T548ifx58xizy5cvJxcNfIaCrxdlmoWRma+55Z3PbtD1ad+BgzgglGu+nYN5bM+UaE3\u002F7tv6EkMdy1Ejhhrd5T4Eu4oVymNQ\u002F774uuZXOH\u002FhEubPX2DalYpHEwIfK08\u002Ftl40TUM1qxBQCMQcAqqnKEbgY+VpnFHoM2fODFoQzXHhg5S0CjI0LyM\u002F65nnx0aayjvda9g3Q6YZ\u002FxhasXK1fO+8j4+PrO4tlPhdu\u002FcKhdUfqVOlBl1P3nh6Sms0GXLmyomr168ZH\u002FKkrzgfjCxUsCCLoWmaVDSnTp8pFUoqvHTJoXsLXXnKlCol+XjwEu2yjK46xPzQoSPMDpO4S9ClU0dcunQFfPCViiuZM2XKBD78yTiJ7iy0bDNOd5Cjx44zKil3rlxi7LdAyzX92\u002FlMwN3gh2v5kGr5cmVA67RkFgcqnIWEwr5z9x7jU+Bbt21D3jx5hEIf5AJVqlRJbBZW\u002FXv3H0i3JFENZUTe9JmzxYIoExIlSsQsgWcqODomlM8KcL7MfCwWNPcfPGQ0FBHT8xfOg+4lVOTJUKJYMWzdvh3Xr9+QY2CeOZ05e1b+giR3MujSZEo\u002F\u002FK8Btm3fYV4lVJqLEroiTZg0BU+ePpXlVNg3btyMYydOol7dOjKPB1cXF7kzwV2WXDlygGnmp071YfNlHVKlShWwa9ceOe\u002FKIs48c+Kr2vbvPyQfZmYZ8Txz9pxYhwYyichixwekuSvDxVL69OlQrFhReLx+JdtQh+hFgPKUctW8F57Lz0EOm49bpRUCCgGFwOeGwMfueMYZhZ4KVsFgBdQU\u002FKdCceFDAAxN8xknP+sxHheoeSV7OYwiGUO\u002FoUYWRPJQrFgR0FXk73Yd0K5DJ7Ru215YWw+jXdu\u002FhfLpIN02aLnsN2Ag+DAoH0T9XVjUp82chW49e6HvgEFoUL+eUFwzGnvk6wUfPnqEsqVLG\u002FPKlS2N+8JaXLRoUWNeTWERPXvuLPr2H4ghw0Ygl1gsULk3MphE7OzsQYXe0dEBHdq3AR\u002Fk2LxlG\u002FipXrWyGNtqDB0+kkn8ICz9q1avRacu3TB3\u002Fr+oWbOGUclMkcINLZr\u002FLhcEXbr3RM\u002FefcFfoqRST7eU7Tt2rQRJowAAEABJREFUoWuPnpLGT5ws22vcqCF8fH3RtXsv2ebNW7fwy8+NZRkP3JXwFlb7smVKSz9w5hUtWkTOt3y5skxK4uKgc8d2OHHyP3Ts3A19+vXHdIGjb\u002FBiSjKZHOgOUrhQQWl15g+HsIhKp6aJRVPpIIs988zp0JGjqFGtqnm2TBcV+D98+AhciHGxZS9wlQUWDnVqfw3usEydNh28Pjp16Q66F\u002FXt3ROurq4halSrWgXXb9xAtWpVjPkRzdde7HzwrTnGCsGRlClSIE3a1OC5SiHiwdmws7eHffCP7\u002FAaK1WqBEaOHoPeffuJc9NTPtSt89oL3shg5yN2cpavWI1effrJa3DLlq34pl5dvRkVRiMClKeUq+ZdUP5+LnLYfOwqrRBQCCgEPicEkiVLJnUrS2OmYcUnDP0kzij0HHj27NlBCxHjERH5yB8RX0yW589gIx+A\u002FRTrPMdL95dWf\u002F2JiePHol+fnpg8YRy6d+2MTBnfK+i1v66JYUMGgQoe6\u002FDX6QYP6A\u002F+IMaYkcNDKO4sTy4ukOlTJoG+5kyT8ufLB+Y5OzsxKYlKap9ePdHpn\u002Fbo1qWTfMc4rcqy0OxAN5icObLLXCr9f7dqierByiMfjBwyaIB02yED3\u002FgwdvQIMZ9e6NyxA77+6ivUqFGNRZLy5c2DAf36oE\u002FP7hgysL\u002F08ycOs6ZPxWCR5txIrVv+KfnZ359iETBi2GBZr33bNiH+Aai4sow4yQri4OzsLOfLvkTS+KUi3LFDOwwfOghdO3dCj25dkCFDemO5eaTxT43QpdM\u002FIbL79+mNBt98EyLPNNG82a\u002FgQ56meXqcFlGeS46DOLVv10YvshjWqF4NPbt3w7DBA8U1MgZ0b+EzFebMnAPPr+nuBnnYT1jzpYsM31NNPnNq27oV2v7dOkR2+bJlwIdf9cyqVSrL67Jzx47g+f+uQX25Q6SXRwY7vpqTc+rVoxvatWmNjuJaNH9GRG9PhVGPAOUq5WtkWiYf+SPDG1M8qh+FgEJAIfA5I8Dd6VKlShmNkaZzoWHF0ltu0qVLhzil0HPQJUuWRIUKFYyuE8wzJQdhDWQ5+Uzz40qcSn1UjcXKYJCuIVT4LLVJpda8jPhY4mUeLxKGpmQpj+VsR9OCXnQYFo+VIeTlo2ma9ClH8IdKNdsJTsqAVlpGNE2zeLGSn\u002FUQyQ\u002FHRhwssbPMPN9Sns7DMjs7Oz0ZZsjxkdeUgWlNC8LLNF+Ps1yPWwpNy03jlnj1PGLJsehpS2F4bbHMfL7Ms9QO89gXiXFTspTHXRtL+cwz74NpTQuNHa9t8\u002FGZ9qvi0YcA5SvlLP8fLfXCfJaTz1K5ylMIKAQUAp8BAnF2iPSj5+4975kRDTJp0qTgb9uE1MgiqhVD5WnSpEG9evWEBbcGOKEcOXLIsEaNGjKf5TE0FNWNQkAhoBD4IhGgnFVy+Is89WrSCgGFQBxAIGvWrKhZsybC8qmnsk8XyWrVqkEa+BBHP7TacdXB7dwiRYqAIdPMj6NDVsNSCIRGQOUoBD5jBChvKXcpf5Uc\u002FoxPpBq6QkAh8FkiwOcUacyuVasWSpcujZw5c4JKfJUqVdCgQQPkzp3b6O0QJy30nyXqatAKAYWAQkAhoBD4BARUVYWAQkAhYI6ApmnyGcGMGTOicOHCUonnyynMXVKVQm+OnEorBBQCCgGFgEJAIaAQUAgoBOIuAqFGphT6UJCoDIWAQkAhoBBQCCgEFAIKAYXA54OAUug\u002Fn3OlRqoQiFkEVG8KAYWAQkAhoBBQCHwWCCiFPsRp4qvzSCEyVUIhoBBQCCgEogQByldSlDSmGolDCKihKAQUArGLQLxW6AMDA6FF9t4hGDW+V91gjUDYAgF+sXtmVO8KAYWAQiC+IBDgHyRXhXwF5ayQt\u002FFlamoeCgGFgEIgLiDwGSn0Hw6Xx2tPODrYR66iuMFo1vbQ7JwR4FQAAfcPRK6e4lIIKAQUAgqBcBEIFPI0wCkfDEK+albCYCLkbbgVVKFCQCGgEFAIfBAC8Vah9\u002FcPwJOnL+DinDASgGjQDLYwOKWGbZoS8HXMgsBzkwE\u002Fr0jUVSwKAYVAnENADSjuICDkaMC5KVKu2qQpDqtEaSCVemhxZ4xqJAoBhYBC4DNHIN4p9HSzcX\u002F1Btdv3UPChA5wcUokdngN0DQt\u002FFNlMAjrUUJYu2aA5poNPnbp4b\u002FtVwTc3aPcb8JHTpUqBBQCCoHQCAT4SflJOepjlw4Gl2ywdskg5GwCCIEM9VEIxBUE1DgUAvEBAcOZC9cQn+jcpet49uIlkiZ2glvSxOK+oUmK+GQJPrEVbJUwOWxS5EVAkoLwdswF3zMz4Lu0EPwW51CkMFDXgLoG1DUQyWuAcpPyk3I0IEkBWAu5apUwGTRrWyGONUHqqxBQCCgEPl8EHj99iXuPnuL23YfCiHwfl6\u002FfxcWrt3D+8k2cu3RD6NbXcfZiUHjmwnWRvhatZMiWKQ3iE2XNmAZpUyaHs7DMa5oWSWU++ILShCXfxhHWzulgm6YoDKlKC6U+Ozydq+O101d4nUiEH0WqnsJOXQPqGviCrgEhLyk3vR2zCzlaSspTa+e00GxpnTcEC1wVKAQUAgqBzxeBJK6J4JbEBanckiBtqmTImNYNmdKlRJYMqZA1Y2qhWwdR9kxBYXTr2gYbGxvEN7K2toaBLjSCNE37sKtF1DHYJRBKfWrYpsoP++y1YJ+rPhxyfguHXP9TpDBQ14C6BqL3GogP+Ap5SblJ+WmbSljnnVODclVYWD5MHituhYBCQCEQRxEwCH3RysoKBisrWAuyEron9c9QFEN6thiPAeIQ70jTtI+8BEQ9zSC2he1g5eAKm2TZYJsyn1TuqeDHCqUuCFtFCoPUBRAr159Y2Kp+8yvsP\u002FQ6EHKT8pNyVLO2A4RcFQeoj0JAIRB1CKiWYg8B6s6apoFhEL2PWxkMoLJPCiozmPBFU1zTNGE0iX+ET\u002F5ogMEKBhsHGGwdQetSrJFt8Bg4DkWQ5+NLxUHsHsXadaj6hsI+QeQx4P+okJ+Uo4AG9VEIKAQUAvENAU3ToGkaxAEa\u002F0Rc07SgNEMAmqbFCBmgPhEgoInyuEBiGLHyVZ3GHQTiwnWoxgAoDD4MA6iPQiBOIBAQEIAZs2fD398\u002FToxHDUIhEJUIKIU+QjQDBUdcIDEMsy9f0fnw4aMQuXfu3A2RjskEheSbN29isss43RfxePQ45PmxdM6ePH2K8+cvwMfHJ4L5xIXrUI0BUBiEiYFFbCK4rKO5+N79+2jZrh3++PtvSa3atcf0WbNx6vRpUMGLTPedunXHs2fPI8MaiodyoEOXLnjw8GGosriW8SnzjGguoydMwPkLFyTbocOHMWvuXBn\u002F0MMn1T1yBG88vaQrxIf2Gxn+6MQvvP55bXbs1i08FlX2BSCgFPowT7K4aQf4I9DPG4G+bxHo4xV75GdZ0Xv2\u002FDn69h9gnMH0mbOwYtVqY9o88vLlSxw9dtw8O8rSly5fwfwFiyLV3vbtO6LNSkLlmDfxSA0kGpmWLl+BX3\u002F7M8Q8Tc8Zb\u002FQ9evVBn779sWnLVlSvWQcLFoaNX6C\u002Fb+xdg7F5\u002Fau+P8\u002FzTrkp5CeEHA1aAETjP1s4Tbt7eIg9FQ1jhg2TNKhvH+TNkxuz5s3H+o2bwqn5vuipkLVebz\u002FuhwatrKzQpGFDJEua9H2DMRTrM2AAbt2+HenePmWeEXXi\u002FtIdr4MNPgzdPV5FVMVieXh1vby80KJ1a9BwYl6Zi7cNmzajaeOfzIuiLB2d+IU3SF6bVOrD44mLZWpMUYuAUuhD4SkU+cAAoci\u002FQ4C3O\u002FyeXoXvo3OCzsQa+XvcCTVKZlBoBXK44jBy9BhmoV2b1jLkgQKMPIyT7ty9hx07dzIagsgXIkMkLOWJ7BDKKdM6UTnNnSsn\u002Fmzxu54lrV+m\u002FRsLRGSJUHZfvw4p0NmGKAr1NR2LaVxnNK935OgxXL50WS8ONzSvGxZzZPo1rct2t2zZhm\u002Fr18PeffuNRcRDnC6ZXrZ8JVxdXTBpwjj8074ttm1eL87PLpw8+Z8sNz8EvLofa9eg76PYu\u002F5V358r9uek\u002FKQcDfR7J3T6AHFJC4EljjH91Qwa7O3tJTk5OaFEsWKo\u002FVUNHDx8KEaGkj9fPvk2uRjpzKQTLmY8hZJrkhWvo+\u002FELicNV5bktaZp+KtFc7g4O8drDNTkvlwElEJvfu4DhDIvLIIBrx5I5end1Q14d3EVvC+sgPf5ZbFCPveOmY\u002FSmPYX1q++AwYiXdq0+L3Zr8b8QUOGoUu3Hmj+Z0usXr0WdP2YNHkq9u49gO49e4NCb5uwknft3hO9+vTDnLnzZN3Hjx+jWfM\u002F0LFzNwwcPBRNfw1S0M+eOyfz27bviPYdO+PdO3GDFjV+\u002Fa25bG\u002FajFm4evUaRo8dL3IB8\u002F5lZvBh4eIlYuv1IvoNHIKVq1eD1oWevftiwKAhaPdPJzx69Fhysu++\u002FQeixV+tMHX6DAwfORqt27ZHm3Yd5GLBw+MV2rb\u002FB7RyN\u002FmlGS5fvoxDh49g\u002FYaNmPfvQgwfORq9hfX7+o0bsj0KeY6XieUrV+G3Fn+ic9fucu7cuejaoxdIFSpXk+NbsGgxhg4fiQ4du+Db7xti9569rCp3QTjOfzp1Qb8Bg2Se+WHf\u002FgMoV7YMGtT\u002FBosWLzUvlultO3ag\u002Fjf1ZJwHvuqqatUqcg5Mm5PPw9Oxcv3F1nWv+o0deRMluAt5SblJ+ckFGeVpoJCrwnRqflnHWtra1tZooHj16hUmTp0qXXLourBi9WoxVMuLjxdip7Nbr17ShYYL99Vr1+KfLl3x219\u002FoXvv3rhy9aqcE8u69uyJth07BVNH\u002FN3hHzx\u002F8UKWmx7mL1yIw0eOYPa8eaBLUK9+\u002FXD0eMjdVJZ36SFkestWGDFmDG6bWN5l\u002FaNHMX32bPzVpi2uXb8u+6Q73\u002FjJk9Hmn444LMrdPTykqwtdkJq3aoWhI0eCeaZjMY3TDXDO\u002FPkgJh06d8bqtetAo4Qpj6U4Ze0CIedbt+8gMdl34IAlNmMex0AXnMiOy1hRRDZs3oypM2fi4KFD6NWvv8gB2nfugvadOuPxkyfyHK8Q55PnYejIUZLXdJHTo09fXLp8GcOFUazfoEF4+\u002FatrMtQNhZ8GDNhovHcHjx8GDwXzf78E73FLrl+zsnKPoeNHo3fW7ZE\u002F8GDwV1Z5ptTz779wPOj599\u002F8ABNmzeX\u002Fet55y5cwMzZc2Ry8PARuCrOq0wEH7Zs3451GzcGpwDyDxg8BH+2aYPJ06eHaMt8nqzEa4q7OM3FNcXza2rwM72m6K7WuXt3nDl7jtUk3bh5CyPHjsMfrf9Gy7bt5LXLa14WqkOsIGA4E89+KfbsxWu4cecBXr32\u002FHBAaZn39YK\u002Fx1343D8O7eEhOLy9DIeX6+HoLshjIxxjgey8roQ5l3PnL+DQocOo9fXXIXi6du6IYUMGYbKw\u002Fi5euhwp3FLgrz9boFy50hjYvy\u002Fs7OywZBEeVNkAABAASURBVNlyDBrQDwP69cHNW7fx9NkzoTjPxC8\u002FN8HI4UPQuFFDHDt+Qrbbf+BgjBg6GOPHjkKRwoWEkrpE5h88cgytW\u002F0pLfPe77zBLU8WmPfPPJ0a\u002FvA9aM3v1b0L6terhxkz56Bundro3bM7OrZvhxmzZktW9t265Z+YPmUSFixcgkoVy2PiuDHw9fUFXWqcnZ0weuRwDB7YX1q4V4mFS8kSxQUWNdHkp4bo2KEdagor3BIxfzZ4UOBUpHBhcGty9Zq1st0Rw4agidiCLVa0CAYLLH7433eoXKmiHJ+PWLRw4TJSYDFm1HAsXrKUzYgx18XoEcPAvu\u002Fduw93d3eZb3pYuGgJ6n9TFxxjqtQpcdHCjsEzgXeSxElMq8l+b9+xvCNj+\u002FZmrFx\u002FsXHNqz5jR9ZEGe5CXlJuUn5SjlKeUq4G+gi5LORsiIs+hhNUNq9eu4bNW7agcKFCUkEdNW4cEiZIgNFDh6JlixagAWPZypWhRkYFrPeAAahYrhxSpUwpDQsJHB3Ro0tnTJ84ETWqVcOoceNlPbraDOjTB8MHD5JUuWJFpEmdColdXWW56YFK35wFC1CoYEGMHj4MNapWFQrZDKGYBxkjqKhNnzMXzZv9hvGjRiJ\u002FnjwYOGw4uLhgO6xPBTpT+vQYNXQIsmTOjJFDBiNZ0mT48\u002FffMULEuSvh7f0W2bNlw6ghQzBh1ChRnhQLFi9mExZp7MRJSJgwIQaLBcYQMe8bt25hz779FnlNMxcvX44rV66gX6+e+KddOxDvu\u002FfvmbKEiH\u002FouPTKK4SivnvvXnz\u002F7bcoVbIkenbtIouGDugvMXdLnhwr16zBmTNn0adHdzkeK4MBw8Xc9YXJ\u002FYcP5b2Q56dHly5wcHAQc06AQ2KBJRsTBxrEzpw7i\u002FTp0uH0mTOY8++\u002FwoDWDDMmTcIvTRrjjaen4Ar60qBUr1YteS25inM9998FQQVmx5QpU8hFiJ69e+8+ef88fvKknoUdu3cjffp0Mp0pY0Zs3rpVxnngdbxm3XrkEOeTaa+33uBCo03rVujdrato6y24mGMZyXyezPPx9UOzpk0xbeIEtBeLgNlirJwry3hNzZn\u002FL\u002FKJa43\u002FF+XFNc\u002FnIHTcaIirLgxQE8eMxqB+fUHD2d4IFm5sN74R8SAJQYJA\u002FokteGNaxDlfpmOCDPlyZUF8ojw5MiOxixMePXmBx09fEMtIkjgV\u002Fj4I8HwC38dnYfPyNKxenYGW6xdYf\u002FcfrH+4FGtkVbJPmHPInzcvuombScu\u002F2+D169dGvtlz5oFuOBOFVf7GzZvGfD1y48ZNIeTOYez4iRgzboK8MdEaQwWVNwPypUuXFimE0OGF+OaNFyicmF+4UEFh0bjCKDILIcPFgkyYHCLq34QVe\u002Fftk1Z1jmPp8hVwc0sui7NkyYTEiRPLeOpUqZArZy4ZT5EihZjrG0GvpdV+3IRJmDPvX9DKIxlMDlTUz5w5Jy0VS8UC5rvvGuC+sIRwjpqmSU6DEPCMeAiL\u002F9Rp0+VCgGlSieLFGCCl6FO\u002FedKFhjsQ7Jc32lev3uNOZu4UnD13Xu4SkOf5sxeYO28+i0JQrpw5ccJEeLOQblFp0qRhNBRZFW4Xa9dgbF7\u002Fqu9Ln+d5F3KT8pNy1Mb9jJCr54R8fYpA+UxQYKjrOzoznjx5BlpTSb\u002F+8QeWCIWzauXKaCAMCnfv3cM1IQ9\u002F+vFHqcxlEEpxbWEg2b5rV4gh8aHWvgMH4VtRp2qVKrKMP8rIuIuLCzRNQ6kSJYQx6TU8Xr2S5VTqbaytcf\u002F+fWzbsRN\u002FCQuspgXJHclgcigslHnKc\u002FJTOc2XJ7ew0h+THNzNqyvGlCljBmmMYZ+JXV1w6vQZWc5DtqxZhDGiknQrYpp9syvu\u002FLFN5lFWlxaKLw06tmKHorQYr6X7A3lfurvjyrWrEiPZho0Natf8SiiNEbsp0SL\u002FU8Mf4eriIul\u002FDRrA0\u002FMtm7VIHzIuvYGFS5dK+dm7WzfobjQ8HyxnyPkzvnHLVjT68Qc5Do7nh+++w8XLV\u002FFI7EaznFS2TGkUKpAf+r3gK7Ew2yp2sFlG2r5rN6qIBRlxY7x2zZry3qdpGni9FCpQgGySypcvh2xZs4pFQUKUK11GGMtuyXzzQ9nSpbHv4EGZTeV8\u002F6GDaNGsGfYH53GH4L9Tp6R7GJmqCEPTkWPH8Sr42jolFimcd9YsWVgs9El\u002FfPvNN0gkFmDE8zuxO3z8v1Og4i0ZxMF8nuXEvNMG3294j82RLStum7xYI0\u002Fu3ChetKj8v6hUvjzeigXh8+dBelWeXLlAIs7OTk4oIhbHt4VhUHTzRXw5ycdPX+L+42e4c+8Rrt9+gCvX7+HStdu4cOUWzl2+ibMXb5jRdZGOPjJwUPGJNE2Di1NCZM6QWghVT0TaUi9dbTzh534HVq+uQfO8Dquqs2BIWx4wWMdpiMqXK4vWf\u002F2Jv1q3wbNnz0G3mcNHjqJDu7b47dem8p+RE6Al6ZlQLhnnqj91qpRo+3crSX179wT\u002FoQvkz4ctwVYAKqYvX7yUNyoHB3vZNutevXYdGTJkYBQGK02Gpoew+jflSSisYS9eususUiVLgIJGH0uzX5rKfE0L2bZZEnRrSZokCf5u9Zf0VZeVxMFRWMx05VvTNHzboJ7ceUgg+kyWNCl4Uzxy5JhcxAh2+eWiZcCgwejcsYPxhsgCTQs5BuaNEFuz5GO\u002FujBkvk5z5y8Qux69UafW15I6tGuDO3fuyR0QnYchdw+WiQWMu\u002FtLJqXgnTV7rqwjM9RBIfA5IyDkJuUn5aj25gasXl8Tu593EBALrjfJkyXFlPHjJc2cPFlY1LugSqVK0q\u002F9+fPncEueLMSbT3Jkzw53d3dx\u002F3htPANTZ8yUfOXLljXm0cVg4+YtoKI\u002FeLjYLRTk5+drdEkkIxWzccLS3eqPFlLJY54lSuHmFiKbC37uRDLz6dOn0A0dTJNy58qNu\u002FfuMiqJRgoZCefAhcY8YYXtP3gwBg0bhiGjRsPb+53FGnfETqGHhwcGDhmKAYOHSPp34SI4OTlb5NczOV9imlxYx\u002FU8Wvkzpk+rJ0OFHzIuVj577hxWr12LlmJxxraZZ4k4Fk\u002FPN7A0ljtiIafXySQMU3qcYTGhxL70cJdWZxq6du3ZK68Xlj1\u002F\u002FkzubDBuibJkymTMdnJKJJRgb2PaNJJbGHQ8Pb1w5+5dXLh0CenSpEUFYQW\u002FKZRid4H7CaGM58uT13jNJBHGLRrT9uw\u002FIJvZtmM7ataoIeM8cIHm6uLCqCS64fKe\u002F+jRE5nmwXyex0\u002F+h4FiV4ruPAPErs0Zgeu7d+9fwpE1S2ZWk2Rvbw87G1t4i514ZnDctNgPGjoMJC6wvH0sX0vkj4\u002FklswVaVIkQ\u002Fq0KaXOmT1zWuTMmgG5s2dEnhyZhLE8M\u002FLmzCTDfLkyizB6DejxTqHXLxorKwOSC7CfvfTQs8IJAxEY4CNuNvfhe+8wrN5cgZbnT8DaMZw6sV9ka2MNW2Fl4UgKFiyAnmKb7e92HeDi4oIECRNI\u002F3FavTNmSE8WZMyYAXytJH3Qb966hWbNfkHjpr9Kvvb\u002FdBIWFE\u002F8JvJoJSbPseMnkVVYfVi5X59eaPV3O+lzvkncwOg2w\u002FyEjgkZSOJYaMFIliyZxf4lU\u002FDhm3p18U\u002FHLtLn\u002Fvdmv0q\u002FdPqqk9aKbUSyJRXKN0OSg6O98YZrKyxFtDgVKVJYKvX09d9\u002F4JC8OZOXCxz6rXfq0k3O92thVaKlvOGP34OfRIkS4Y8Wv6HhT03RtXtPzJ3\u002FL3YI69nxE\u002F9hyvSZ6Nqjl9hWPSvasxXCNAH4MRgMcHQIuh6+qVMH9J\u002Fv23+gyHMArVfkIdHliK5LlStVRAaBu07Nf\u002F8V69ZtgK3JOeMipkqVSvilWQvpz9+kaTO0ad1S1gPYmiKFQDxAwNoRhjx\u002FSLnqc+8IAl7fQ6DYDYXYno6x2Yl1OWUGycrKKkS33PGjO4KniduEu1Dmra1tQIUIwZ+\u002FWjTHU6H8r1y9JjgHOHXmDHbv3YtO7duha8eOImwvjBwh258xZw4qVigvrbbGihYiNJSYZvM5J7qMMC+V2KG8dj3I\u002FYZp0gthCHB2Cl+55lz9fHzJLmnt+g145+ODbp06SerQ5m+Zrx8MBs1o6OACwsbGFh3atkGPrl0k9e3VE63EwkTntxQ6ODgIpd8JN4KfXdJ5npk8O6BpGrgY0ssiGpfOp4d58+SRbjZDRo4M4YeuaeJECya6ZYpAGrN4P7xptkvNsbg4OZHFIhG36pWrgLs0R44dQ84c2YU+kUzycgf18pUrMv4pB95T+JzVwSNHhFX+EMoLazn7LVW8OI6JPrnLUa5MmRBd0BVrq1DkHz95gutiTsWLFTWWc+HB3SY9g+6ifFYgadIkelaIkG8LGjNhPJo1\u002FVlcu\u002F+A7kY5s+cIwRNeYtLUqShcoCC6de4k6bv69cNjV2UxgIAhBvqItS6cEyUQSqpX5PoPDESgnzcCvV8h0P0EDKlLR65eLHK5uLhizKjhxhFkE9tl8+fMlFuy9PGmH3v3rp0xc\u002FoUyUNhMXXyBAwZNAD58uZFLaHozp8zC106dRTtjAAt2F5v36JD+zYYO3okqlSpiHRp08i6uXPlxOKF80DFnn7sTsLywIJ\u002F581iICl7tmzoIKzRFFSW+pdMwQcKsmVLFqLlny1ABXvS+LEYNKAvhg8dhHp160iuaZMnypAH+tFzG5Xxjv+0RzYx1+Ri4TB75jTpP99J5PXp1YPFoG\u002FiyuVLwF2HhAkTwtvbG2VKlwRvApJBHOizv2jBXLDOz41\u002FEnOtjF3bN0s\u002F+sED+iF\u002FvrzgAqCk2JKG+BA7Hcdff\u002FlZPp\u002FQs3tXzJg2GanETodgkV\u002FuDkyZOF7GTQ8VxDbsz01+EoutkOesfr16WLViqXw2YPmSReBixLSeiisE4gMCmpCnge7\u002FBclXutwIeRtX5kXLeFqhMG\u002FcskU+n0NFc5Ww\u002FpYpVcpoROBYqVz379lTPly6YPEScFePiqP3u3dGw8re\u002FfsRYPKjRTv37AEX+bW++opNhEsXLl2E\u002FnAld1pZt0C+fLJO0cKFpU+3rrDdvHULdMcoVrSILEcYx9SpUuPk6VNGJd3X1wf+Yjea8ozj37F7d4ia2YUMpxshM+m2kTZ1KqzftAleb4Puo3ygV3+XPHcPuItLXnPieLcKIwktzSzjw5ZeXu9dbribcPXaNSmbWR7RuMhjTg3q1UNtgWufAQPlA8osd3ZyEvexhDh56hSTkkoWK4ZtO3eKHftXMr1txw7QOJPJxJIuC8wOlcQijH70K1avBl1w9OJiRYrg0NGj8rkA5tEF5kNeDco6OpUpWRLbxdhO\u002FveffJ6D+aVLl8LqDRtw49ZNFBD3IebplFPsHDnY2WPU2LGoVrkyuEDVyxju2LULXl5e8tpctW4dsmXODCdhwGKZOfn7+cFPXKuaFqQGcg7XzBZh5nVM0z5ioRi8fgIXDgcOHTYtVvFYQCDoTMZCxzFyKOUBAAAQAElEQVTRpaZp4sKOZE+8wQT6I5CWo0BfwBC33Wz0WVEw63GGpmlukZnnMU0LCkOdHBzs9SheCCtK334D0bFzV0yaPA0tfv\u002FNWMYILfAMdTLtj3mapjGQFFb\u002FslAcWNc2eIdBJOVChIsBxkmmcfIyj2QaZ1ofk3m+g7AUsZwP1zZt0pjREKRpmuwzRKZJwrR\u002FZpu2z8UFy03zyEOylGeab6lcnwP5FCkE4h0CBmG1FnI1UOyECiGLyAvmT0eC\u002F1uO9u9lnHmLmqahq7BY800nrdq3l+8x9\u002FPzx8+NGhpZqSjSOODi4oLePbpLxZuKGB+qzZE9m3zLR7devcWOoCeSJU0mduJsZN1FS5fi\u002FMWLaN2+A\u002Fj2GhItq7LQ7FCrRg2sENZ\u002FvpGme98+qFurljAsBCn09GOuWaM6Bg0fjtYdOmDoqFHy4V0+mMtm7ISSZ2drx2gI+q5BfdB1g2+0mTZrFurWro179+7Jt7h0FYuTnEKBt7d\u002FX4+K6zahiHMMvkLh69a5M\u002Fg2k9bt\u002F5Fv8qGbDhcw7ISW61nz5jEaipr+1BjW1tZoK3YtOnfvLl2X8uXJDbtgeZ8hfXphVMqDlu3aYfO2bRGOy7QDns9kwVbnalWq4KcfvseAIUOlxV\u002FTNPwuLM784bA\u002F27TB7r370KRRI7lj8E\u002FXrmjZth127dkLvnxBV4YdxLXBNk37YNxFnOv8wvBFHHLlyMEsSfQVb1CnDsZMnAie1+59+hrfXKRfJ5JRHNgu2xdRi990adMiaeIkQpkvCPKSiS47BqFkVyhbTmLIPFOqWrkSbt6+jcoVKxqziSt3xrNkyYKeffviz7\u002Fb4OLFS+Duis7Eceh9MI\u002Fz4+8jdO\u002FTBz3EHFaLnXEuEG1tg65dO3FNJRFjI69O9kJX0O\u002FZv\u002F\u002F6C+hm061XLwwbMRKlShSHXfD51flVGLMIGCLZ3RfEFvgFzTX0VOljN3TwQGEpHyyt8VlMfOhCc38eOdWqVkGlihU+j8GqUSoE4jUCMS9fswor5aB+\u002FcJFNbGrK3oKhW+cUEymjBuHtq1aCktvAmMdvjGGPMygG04fodRXqlBBWkj5oOu4kSNAd5R6dWqDcSpL5J0ulL55M2ZgwuhRRsps5q9NPpKDo6N0fRg2cAA4hq+Fgs98nWpWr47JwjI7pH9\u002FWU4ruF7WotmvqCh2AfW0HqZNnVr2O3rYMPzWtCmSJE6MAX16Y0Df3hgs2qFCPGzgQJ0deXPnxpjhwzBILCio8NK627lDe0ybMF6+IWbkkCHgw7usULF8eaRNm47RUGRnZwu680ybMAHE\u002Fpu6ddFRKO8FCxSQvJqmodUff4Bv2qlaqVKE45KVgg98hqHRDz8Ep4BSwso9VuBvFexKxfSsqVMwdMAAVChXVu6y\u002FPHbbxKzEYMHifH0BXHRGxg\u002FaiT40gM9bRrSRbWBGLumvTdUsbxqlSqYOHo0hvTvJ8+3jonpdUI+tjt2xPtddOaZ08C+fdD811+N2ZqmyXPQ8Pv\u002FGfNMI69fv0HZ0qXlQ756vpubG8aNGIGyYldp5NChsn7fnj1C8FiaJ68pnqPunTuB13yrFi2MD+HymipSqKDehQwnjRljdD3KKRY5vB67d+kir3263HDxJBnVIVYQUAp9rMCuOlUIxGcE1NwUAnELAV3Zi2hUVERpWTbnM6+vaZpUFBH8odWSCjCT5rzM+xCys7ODpoVUIE3rc0FhmmacfWpa2HX45hPuKJKXRJcTTQviZ13m6aRpWojFDPPJQ3dCxnWisvvDt9\u002FqSYshcWFdFuoh4zpxF9U0P7xx6XUYms6FaR17xkmapoVyNWE\u002F7I\u002FlpsR807Qe50OfN27dRumSpfSsUCHdVDUtCEcWWmrLUh55dWK5pr1vg\u002FmW8pjvJ3ZNuKNBX3qmTYl19LS+O66nGZqWM60TsdRxMeUxjeu8lvL061HTtBD\u002FE1CfGEdAKfQxDrnqUCGgEFAIKAQsIeD9KjIvMbBU8\u002FPO46sk6R\u002F9Oc1CuosEu7580rjjcGVaqe3EbkNcGSIVej6Pob+qMq6MS40jbiCgFPq4cR7CtcjEkSGqYSgEFAIKgWhDYPvWrfDyCHrHdbR1Ekcb5oOWVJDj6PC+yGHxfPDHuOLS5Gl55+uQ49KY1FjiDgJxWqEPDAyU7wLm+3D5GjGmPwI6VUUhoBBQCCgEPhIByl3K3+iUwxvXr8eGdWs\u002FcoSqmkJAIaAQiP8I8NW6fKj92bNn8iFw8xnHSYWer13as2cPlixZgvVC0O\u002Fdu1eGTDOf5eYTiSvp07d848pQ1DgUAgqBD0ZAVdARoJylvKXcjU45vGrVKixftlTvVoUKAYWAQkAhEIwAX6N78uRJLF++HJSVu3fvxubNm7F48WJs2rQJ\u002FNG5YFbEOYWeP0bBm8fdu3dBfzF9oAyZZj7Lyce8uEa\u002FTHsNpdTHtbOixqMQUAh8CAKUr5SzlLeUu6Z1mWY+y8lnWvah8eXLlmHBv\u002FM\u002FtJriVwjEDQTUKBQC0YjA8+fPpTH7woULxt9s0LvjzinLt27dCir8AQEBcUuhf\u002FToEQ4ePAgfHx99zBZDlpOP\u002FBYZYilz9q63sudpO71lqA4KAYWAQuBzQ4BylfKVcja8sbOcfOQPjy+sssWLl2DWrJlhFat8hYBCQCHwxSLw9u1b7Nq1C69fvw4XAyr2VPjPnj0bdxR6X19fHDp8KNTAnZ2dUapUKTA0LyQ\u002F65nnx0aayvz4bUEK\u002FaFrvmA6CsahmlAIKAQUAjGGAOUp5ap5h5S\u002FUSmHFy5ZimlTp5p3o9IKAYWAQkAhIBA4duxYKKu8yJb6cLp0oX\u002F\u002F4dy5c3FHob969So833hyvCHIzs4O\u002FNEEhiEKRIL8rCeisfql8q4r8\u002FpAmGa+nlahQkAhoBCIXgQ+vXXKU8pV85Yof6NKDi9avR1Tps4w70KlFQIKAYWAQkAgQFcavoRAREN9KYcTJkwYKp+W+jjjQ88JhBqhyHjy5Il8EIChSIb6hlUvFGM0ZNBXvuWs16Dybql55iul3hIyKk8hoBCIiwiEJU8pf\u002FlAFkNL4w6rnjnvkr13MXnBOvNslVYIKARiGoFP7I8PzX9iE6p6GAjwLTZhFEl9mC42lsrjjEL\u002F7PkzS+OTrjalS5eWoSWGsOpZ4o3KPCrzfACW7jXhtUulvlC3F+pB2fBAUmUKAYVAnEAgLHlKl5tPlcP\u002FHrHHjO23Ynyehw4fxqy5c2O836jqcOacudizb19UNRfn27l1+zb6DhwEXz+\u002FODnWBw8fos+AAaCPc1QPkC5vnPttgUFEbUdmHO\u002FevcO8BQvQrVevUM1t274df\u002Fz9dwhq2bYdnjx9Knn5kOX0WbPRsWtXTJkxA0+fvdfROM5uvXvj9Zs3klcdohaBFy9ehNkg5bAllxtWiDMKvZ+v5X9e\u002FiRxxowZwZADNqew6pnzRXU6fwYbnByUGK2rOoTbdMksNpjdPBHIHy5j\u002FCtUM1IIKAQ+MwTCkqeUv3FRDkcGXiod7h6vIsMaimfJ8hXYvHVbqPyYzCiQPx8yZsgQpV3GhXmFNaHEiROjdMkSsLayCoslVvNdnJ1RukQJ0A0tqgdibW0Nzt1VYBBR2xGN4+79++jYrTtOnz2Lx8FKummbj4WCXqxwYQwfNMhIwwYNRPJkySTb7r17ESj+hg8ejNw5c2LNuvc7axs3b0bhQoWQyILrh6ysDp+EAN8kFlYDlMP8H7FUHmcU+iRJklgaX4R5H1svwoYjyfBLRYcwlXoq+xN\u002FVcp8JKFUbAoBhUAsI\u002FCx8jQy9X4q7o3fqoSlmMbyxMPo\u002Fs3r13jjGbtWyMIFCyJd2rRhjPDjsuPCvMIauVOiRKhSqRI0TQuLJVbzHR0dUbVKFRgMUa8+aZom504MIppkROOwsbZC6z\u002F\u002FwG+\u002F\u002FAI7WzuLzdnY2kqlnIo5KYGYG4I\u002FV65dQ6ECBWWqiFDeT546Dfppu7u7Y+vOnahft64sU4eoRyAshT2inqL+ioyoxzDKP3YCH1svjGF8VLYlpZ7KPPM\u002FqkFVSSGgEFAIxAICHytPI1vv+3Jp8Wej2rEws\u002FddbhDWxakzg16X6e7hId1xWrZrh+atWmHoyJFgHhWXHn36Yt+hg9i4ZQva\u002FNMR8xctko08fvwYYydORPtOndGlRw+c+O8\u002Fmc8DX+U5798FoCsD3Rx27t6DGbNn4\u002FTpMyyWdPjIEVmvectWGDFmDEzdK+YvXIjDR49iuqjzV5u2ePPmDRYuXYrjJ4P64NjoPmQ+Xtmw2YFuEXP\u002F\u002FRetO3RA6\u002FYdMGHKFLx4+RJhzYvjoisJx9Whc2fsEEqb3uSR48excMkSbNy8BR26dEGrdu2xbuNGvViGrE88WN90XkdF3TnzQ\u002F7WwOjx40NYfNnAoKHD8PjJEznG\u002FsIqzDxLRJecAUOG4Le\u002F\u002FpLnYPfefZLt1atXmDh1qsS+Y7duWLF6tVRAZaHZIaL53Lh5CyPHjsMfrf9Gy7btMHvePOMvc3LHh24oepN9BwzEmbPnMHj4cNk3Med1QHcV1u\u002FZtx8ePX6ks0v8r1y9imGjR+P3li3RT1jInz17bizn3Hme9IxNW7eKOn3QtmNHTJ4+Hbrvuvk4dH49TOGWAlmzZNGTYYa81jm+d+9Cvi48gWMCvPV+K+vZCsXf+523XGQtFrtW39SujQQmyr9kislDPO8rMgYSSxDEGYU+c+bM4HaT+SD5K1menp7GfybTcvKznmlebMWpvNO9hv0zZJpxRQoBhYBC4HNBgPKUctV8vFEph3+sVwV\u002FtPjNvIsYSVPJ2713L77\u002F9lvZn7dQWLJny4ZRQkGcMGoUkiVNigWLF0vFpW\u002FPHihdoiSqV6mKEUMG46cffpAK9uARI1CudGmMHDoEXf75B1TC6c\u002FMBqn03rh1E4P69kWn9u1x\u002F8F9HBIKuvsrD\u002FBz7sIFTJ8zF82b\u002FYbxo0Yif548GDhsuFRiWf7s+XPR\u002FxJkSp8eo0T7fJsFFxDPXwQpfGGNl3XNacfu3UKRfIIRQmEcN3KEmEsJ6fdtaV6s6+Prh2ZNm2LaxAlo36YNZouFCRU9lnkIq+y2HTvxTih1fcUihpbfBULB1xcj4c0rvdhd2LVnr6gbpDBykXLoyBFs2rrNqHDff\u002FAAt+\u002FdRVKxU89yKtTs15y4oKGPeaXy5TFVLAp6duuKgAB\u002F2c6oceOQMEECjB46FC1btMDZc+ewbOVK8yZkOqL5eL31QvWqVTBxzGgM6tcX12\u002FcwN4DB2Tdt15euHPvgYzzcP\u002FRQ6xcsxqNxPXRt3t3HD1xAn2Ekp83T255Drm7Mm\u002FBQrJKuv\u002FwoVwc1atVS46Vi+G5CxbIMh5u3LotrzPGuZg8JRaD3Tp1wuhhw5A2TRrMEYs0lpmPg3kfSufPX0Cr9u0xZMQo\u002FNKiObgYoYLPdvLnzYvjYi50\u002Fzh15gyyZs6Cm7duCSyuS3ebEWIxykWG6WKH9RR9OgLJkiWDi4uLxYaoD3PBaKkwzij0icQ2W0GxtWg+SP6sLd+uyeo5MgAAEABJREFUwNC8jPysZ54fW+nmlexl10UyWstQHT5bBNTAFQJfJAKUp5Sr5pOn\u002FI1KOdzw+\u002F+huVC6zPuJzjQt3SdOnkRvYb2l\u002FzH7ohWzdMmSoD80rZClS5TAjZs3WQQrKysYNE2EBthYW0sln0pixgwZULBAAZnmTbdS+QpS8aEitHPPHjRu2BCJXV3Bsv81+NaoyEJ8tu3Ygbpff41MGTPIPqtWqSJ4XUClTRTLb7asWVC5UiXY29vLtOkhvPGa8jEe4B8AWztb6RqiaZocc+pUqcR8Qs+L\u002FOXKlJYKI+Pky5EtK27fucukJHsHe9SrUwdcZHARlDVTZty5f1+WhTcvvmYvQ7p0OHXmtOQ9cuwYalavDlcXZ1y7fl3mHRQKfrnSZeTYZEYYB+5eZBfjKiXOGc+Pq4sLKlWogLv37uHajZv46ccf5fN2GcSCqLbAefuuXWG0BIQ3nzy5coHEPpydnECXk9tC0Q6rsXJlyoKKO+eaL08eeW5LFCsGusWUKlkCt27fCVG1XNmyyJY1q8SS86aiHIIhOLF1+3ZxPf0o29E0TeLGHQ8+sBrM8tFBQmFhT548uVzwjRk+DEMHDMCBQ4ex\u002F+BB2WaunDnA\u002F4k2Ymdg\u002FYaN+O2XplLhb9KokQgXoGiRIrLO8xcvcP7CRVlHHaIGAV53\u002FN0PS25dlMOW3nLDB2UNUdN91LSSPXt20EIUmdbIR\u002F7I8MYUT\u002F4MQQ\u002FAKut8TCGu+lEIKASiGgHKVcrXyLRLPvJHhtec54cfvsevvzYzz46WNBXx1WvXouUff0glSu\u002FE49Ur0EWGbg6DhAV0yKjR8PZ+pxeHCm8JBffAoUMYMHiIkQ4fPQo7oXx7e3uLut6gxVWvaCcU6swZM+pJcGHk5pbcmGYkd67cQiF9rzhnEbvVzLdEHzLeCuXKwtXZWVpgBw8fAbqZcNFhqV3m0a1noLBuk5cuLWeEhfudiRsGLbSa9t6v3dnZCe\u002FEnFk3onmVK1tGKovk3bv\u002FAEqXKoVyQqk9ePiwtK7v3b8fZUuXYnG49Pz5C+NDm6aMfG2qW\u002FJkIRYEOYQ+QX\u002FvV69fm7Ia4+HN587duxg9YQLoBkTiYtDbJ+zrIn36dMZ26YvOBZuewV0Db7GzoacZZsmUiYEkJ6dEeBuMo8wIPrx79w7c+ZkyfbrxWuNYUgglPCwLbXDVSAVcnLX\u002Fu7VcALECrf9lSpXE+YsXmZQeEy3Fonvi6NHo3aO7sMzfgKPYAcmbOzcuCJ4SRYvJhUvJ4sVx+uwZWUcdog4BypGiRYvKBXlErSYVO4vFxAIyTin0HHRJsfKuUKGC8SJjninxbQssJ59pflyJU6mPK2NR41AIKAQUAh+DAOUr5SzlraX6zGc5+SyVRzbv2+++Q6OfGkeW\u002FaP58gqrKd1showcaXwtHxtbu34D3vn4gC4NpA5t\u002Fma2kQxWBvj4+hrTKVK4IWe27OjRtYuR6JJRXVjaiUnyZMlhaq2kq9K9Bw+M9VMJC\u002Fm16zeMaUZeuL+Es5MzoxFSROM1bYDW4aaNG2PSmDH4tv43WLFyFY6dOCFZzOdFf+wxE8ajWdOf0bXjP+jRpQtyZs8heSNziGhetFafPnsW9H+n2wwV2pJCAaFlnv7kjmJBRAt3RH1x5+DipUuh2FKkSAG6stAdQS+kMm9tbfNRvt6Tpk5F4QIF0a1zJ0nf1a+PyH4CAyPLGT6fnZ2d2L1JjO\u002FF\u002F4jp9TZEWNIt7d6E31rkShMIhd1GYGbOzecxFi1dhsZiB4Rl1mLHyj\u002FAj1Hp5vTS3UPG1SESCHwAS1axi1OzZk2E5VNvMBjAHdVq1aqB10ScU+g51zRp0qBevXqoUaMGuELJkSOHDJlmPsvJp0ghoBBQCCgEogcBylnKW8rd6JTD33zzDb797n\u002FRMwmTVhuIe0rtr74C\u002FZtp+WSRr68P\u002FAMCpGWX1usdu3cz20hUVM8JSzWt78zMK6zpdDM5fvKk8bmu6zdv4l6w68lX1ath+aqV4Lvv6Rc+Z958qfCwLqlo4cKg\u002FzhdRJimq8V\u002Fp06hWNEiTEZIEY3XtAEqvp5eXnJuWYXVn3PxC16cMG46L38\u002FP\u002Fj5+0PTglQCKt7XbtwwbS7ceETzoqJYIF9ejBgzFuXLlIGmaaBLUoZ06TFx6jSUL1cu3Pb1QrrBPH3+HAfFLgkXS\u002FTv5jxTuLkhrVgs0efcV8yRZavEjkwZsRNA9wW9fmRDHx9fMcYgbmJIV5SgVMweS5csgU1bt0J\u002FaJbXIV2WomIUvDZ3790H4sX2bt++DT4nUcSC6\u002FPGzZul21FKsXAib8EC+YWVPmhhdV4ssDJmSM9sRdGAAP9PKINr1aoFvoM+Z86cUomvIowIDRo0QG6xY0LFnl0H\u002FfcyFseI\u002F4TcRuB2bpEiRcCQaebHsaGq4SgE4hICaiwKgShDgPKWcpfyNzrlcE1xs\u002Fq6dp0oG7dpQ7R0Jksa9FrkauIm+NMP32PAkKFSIa9buzbu3bsn35bStWdP5MyWTVi67IzV+fArLe8tWrWWP7CTVLTTQ1htV65eg5Zt2+HvDv9gQfDbb1jpa2GEqvN1Lew9cBDLV68WhqgiSCms+na2tixGcbGFXrNGdQwaPhytO3TA0FGj5AOcqVKmlOV2dvawM3vFoIODIxwdHGR5ROOVTMGHR0+eoHvv3ujRpy86d+8OW1sbFBdWcRabz4tKQ5OGDdG9Tx\u002FJv3rdernIYB3ym2LINMne3gHMZzyieZGncsWKYnfkCcqUfu9aU7liBfDB21IlSpBFkr2wTNNPXybMDsS\u002Fi8Bt7YYN+KttW+lOdEEolJqmoWunTrh0+bLMa9G6Nfz8\u002FPFzo4ZmLQQlOW79mgjKgTjv7+fz+6+\u002FgG42fFPRsBEjUapEcdgFn0OdXw+dnZzkqx\u002F1tL29nWjLXk\u002FCzs4WDgIrPYP8pvOzE\u002FN1EDsUejlddIgB041++AEpxK5Ptz698U+XrmjfuQsePnzIogiJi5sffv5ZLGAH4dnzZ2CcbwbiYoeVK5Yvh6PHj+GXFn9IGjF2nNgN+Bb58+djsZH4Vh35msp6dY15XwmL8I5du+W1woUAd6iMhSoS5Qhomgb+j2bMmBGFhVGASjx3pXjtmHZmME2ouEJAIaAQUAgoBGIDgSpCSXB0ThzlXZcvWxaNhGKkN1yqZEmMHTlCWq6TJE6MAUJZGtC3Nwb37w8q\u002FMMGDtRZQWW+J38pc\u002Fw4DOrXT+ZnzpRJxPti7IjhGDF4EHp164Y0qVPLMh4qVSiPzh3ao81ffyFn9uy4fPWatKKxjMQHQiePHYshor8p48aB1m3mk1o0+xVUtBjXiXllS5eWyYjGK5mCDxWF1XuMWDjQhYZz+6t5czlnFr+f1\u002Ft5cVzTJkxAd7FgaduqJVq1aAG6ypDfHEPm\u002Ffn7b9DHxTTrhzUvlvNh0YVz5oTwgS8mjHXMc3F2Jouk5MmTS2xlwsKBvvF0OxkzbBjo392gXj3JxQeRea7GCQWcuHIO3BmQhWaHiOaTM0cOcC7du3RB3149QZcbPgzKZugy5OyciFFJPI\u002F6jzEx45s6daCPiWk+yMy3DDFOGjlkMDhWxkm0eo8V1xLjJMaJAeO0vDb5qRF4Xvr06C7fukPfd5aZj4N5psTzsXjuXCyZPxdL\u002F\u002F0XjM+YNMl4DaRPn16+iWnejOmYMHqUfOsSrxnTNhi3F4uNXgIH09dU8nrnNU68u3bsKBaLQQtW8iuKPQSUQh972IfoOTCqHO9CtKoSCgGFgELg80HAPpK+5B86IypGpnVsrK1Nk8IC7ghNC3rgk7sSIQpFggqwjY2NiL3\u002F0jrGt4C8zwFWrVmDUePGS5cQuoWMFIp7LqEc8kFJUz7GTRUkpknsW9OCxsE0SdNCppnnKKz2mhaUzzrMC4uo1JrPX+c1nxf5mMdy83ZZxnydzMv1fEvz0svoe63H9dBSnnlfOq9pyHFaGoOdsIhbatO0LuPmfVhqS5+LpmlSEb4odgD4KsyihQpD\u002F5jXY7skvZyhKY9pnGUk0zzzuiwn0aqvaUHn3NI4yPMxxP70eVqqz3I3NzdLRXL3wWKByowVBKJdoY+VWalOFQIKAYWAQkAhEMMI0HpauXx53Ll3Dzdv35G\u002FpvlP2zYxPArVXXQgQKMbfzyrWOHC+PXnJtHRRaTajCvjiNRgFVOMImCI0d4+i86CVsCfxVDVIBUC8QsBNZt4j0D8lq+apoE+yD989x0a\u002FfC9fNe4psXvOcf7SzZ4gpqm4ZcmTcDfDjC1qAcXx1igaXFjHDE2YdVRpBGI1wo9V7Li2o8cGGTUrKBZ2QKa2FoNfiUT1EchoBBQCCgEPg2BAH9QrmoGylcrEVdKLtTnExFQ1RUCCgFTBOK1Qu\u002Fx2hMJEjiazjfsuKZBs7aHZu8EzaUwAu4fCJtXlSgEFAIKAYVApBEIFPJUcykYJF+tqdRrka6rGBUCCgGFgEIgYgTirULv7x+AJ09fIqnr+6fnw4ZDAy1HVs6pYZOmBPwTZkPgucmAn1fYVVSJQkAhoBBQCESMgJCjAeemSLlqm6Y4DInSQO6EQou4ruJQCCgEFAIKgUghEO8UerrZuL96g+u37sPZKQGcEiWIFBAwGKDZJoC1Szr4O2VBYILM8N\u002F2KwLu7gGU+03kMFRcCoEvFwE1c3MEhNyk\u002FKQcDUyYCf6JssDKOR0MtmLXVFPKvDlcKq0QUAgoBD4FAcOZC9cQn+jcpet44f4KKZInhluyD3mnsQZajQwJksPGLS98XfMLxT4fAi\u002FMht+ygvBbnEORwkBdA+oaUNdAZK8BITcpP\u002F2d8sHXJZ+Qq3lgSJAMmrWtuGdpgtRXIfClIqDmrRCIegQM+XJlQXyivDmzIFO6VJG3zJtiqgkrvY2jsCKlhW3qIghMWRJvHbLjrWsteLkIcq4JL0UKA3UNqGtAXQPhXwNCXlJuUn5SjlKeWjmnlbugEHLWVOyquEJAIaAQ+BwRePz0Je49eorbdx9Kr5DL1+\u002Fi4tVbOH\u002F5Js5duiGM5ddx9mJQeObCdZG+Fq1k+BxBjNYxS9cbRxicUsEmRT7YZf0adjm\u002FgX2uBrDP\u002Fd1nQ2qs6lypa0BdA7F2DQh5SblJ+Uk5SnmqKVebj751vXr1CpOmTfvo+qqiQkAhEPUIJHFNBLckLkjllgRpUyVDxrRuwqCcElkypELWjKmRLVMQZQ8Os2VKI\u002FKij5RCH+oci61gYUHSrO1gsHeBdbKsQrHPI0hsGQsFnzcnRQoLdQ2oayAeXQPRJN\u002FySPlJOUp5GmSZF\u002FI1lMxVGREhsGbDBqRNkzYiNlWuEFAIxCACBmEAtrKygsHKCtaCrKytYW2JbGxgEwNkiMG5f2ZdafD28cWDJy9x9dZ9XLmpSGGgrgF1DahrILLXAOUm5SflKD7DN9p4eXmhRevW4IsWEIsfdw8PXL58BTWrV4vFUaiuFQI6AirUEaBCr2kaGAbR+7iVwQAq+6SgMoMJXzTFoT4WEfD29sadu\u002Fdgb8HJWIAAABAASURBVGcvf+0ve\u002FZsUKQwUNeAuga+1GvA2cUJmTJljDRlzJAByZMlAxVjylOLgjYOZ77z8cHLly8REBAQq6NM4OiIDm3bSOUgVgeiOlcIKARCIaBpGjRNgzhA45+Ia5oWlGYIQNO0GCFloYflz\u002FMXL5AkcWIkSZLYMoPKjTYEVMMKAYVA\u002FEKA8jQ2Z3Tw8GF06dEDzf78E737D8CVq1exas0abNyyJcSwrt+8iRFjxuDgoUPo1a+\u002FLGvfuQvad+qMx0+ewN\u002FfH8tXrcLfHf5Bq3btMWXGTHgKSz4Zjx4\u002Fjjnz5zNqpNHjx2PNunXGNCODhg6TbdHyPmvuXLRs1w7NW7XC0JEjwTzykHr16yfHOXrCBHTu3gP9Bw\u002FGs+fPWaRIIaAQUAiEQkAp9KEgCcrw9PRSynwQFOqoEFAIKAQ+CQHK009qIOzKEZacPnMGc\u002F79F783a4YZkybhlyaN8cbTE5kzZ8a6jRulkq43snnrVmTLkhWlSpZEz65dZPbQAf0xfPAguCVPjpViEXD27Dn07SkU7N69hNXcgOGjRkm3nPRp02LXnr14985H1nvz5g0OHTmCTVu3yXJm3n\u002FwALfv3UXSJEng7f0W2bNlw6ghQzBBtJEsaVIsWLyYbJLuCd6FS5agXq1aGD1sKFxdE2PuvwtkmTooBBQCCgFzBJRCb45IcDowlrdZg4ehAoWAQkAhEGcR8PDwwJUrV3D69GlJjDPPfMCBgQHmWTGW3r5rN2rXrInMGTPKbe8M6dOjUIECyJs7N+xs7XBKKPwczKvXr3HsxAlUKF+OSfkQGyN8mI1+sIxv3LIVPzX8Ea4uLpJ+\u002FO47XLx8FY8eP4abmxsypEsn2jtNVhw5dgw1q1cXfM64dv26zDsoFPxypcuIhYAVUrilQGmxcLCzs4OtrS1KlyiBG2KHQDIGH8qVLYtsWbMiQYIEKFemNG7cuhlcogKFgELgwxGI3zWUQh+\u002Fz6+anUJAIaAQiBYE3N3dce3aNbwWirCfnx9IjDOPZdHS6Uc0+vz5M9D6bV5V0zR8Xb0atu\u002FcKYv27NuPUkKpdkqUSKbND2\u002FfvoWn5xskF5Z6vSxhwoTImD4t7t67J7PKlS2DA4cOy\u002Fje\u002FQdQulQplBNKOV1+AgMDsXf\u002FfpQtXUqWe7x6hXnC4k5XmkHDhmHIqNHCav9OlukHLkL0OMfl7R2yXC9ToUJAIaAQUAq9ugYUAlGIgGpKIfClIPBYWKXDmmt4ZWHVia78NGnS4LLYRbDUfpnSpXHp8hXp0751x3ZUr1zZyKZpmoz7+vrK0MHBAa6urrhx44ZM64dnL17A2clJJksUK4bTZ8\u002Fi1u3boD98lkyZUFLk0TJPv31He3ukSxv0+sm16zeAD95269QJpA5t\u002FpZthH8IDL9YlSoEFAJfLAKGMxei95erYrr9sxev4cadB3j12vOLPalq4goBhYBCILoR8Pb2DrOL8MrCrBRNBcWKFMGho0dxVewmsAv+SBMVbsappFcsVw6jxo5FUtfESJ8+PbMlUUlPkCAhTp46JdM8lCxaDFt37JTKOtO07js6OCKzUNyZpmtMgXx5MWLMWJQvU0a6+Li4uCBDuvSYOHUayou+EPzx9fWBf0CAdL+h9X7H7t3BJREH5N938CC83npFzKw4FAIKgWhDgP+LJIgduECIP4aCZJqh6JnlMUGGfLmyID5RnhyZkdjFCY+evMDjpy8ElOqrEFAIKAQUAlGNAF1swmozvLKw6kRXfpFChdCgTh2MmTgRrdt3QPc+fWH61p2qVSrjprCo16hRPcQQNE3D701\u002FxvRZs\u002FFnmzbYvXcfGjdqCGdnZ\u002FzTtSv+atMWO3fvRsd2beWPyeiVK1esiCdPn6BM6SDXGuZXrlgBjx4\u002Fki49TJPq1q6Ne\u002FfuyTfodO3ZEzmzZYO9vR2LJLk4OYMuPTIhDvS1txcWfhEF3X9mzZkr6t9nUpFCQCEQCwg8fvoS9x8\u002Fw517j3D99gNcuX4Pl67dxoUrt3Du8k2cvXjDjK6L9MdSxPXincuNpmlwcUqIzBlSw+OVZ7RZ6pcsXY7BQ4eFotFjx+PVq9excGl9eV3yNXJ9+w\u002FEC7Hl\u002FeXNXs1YIaAQiCwCVatUwcTRozGkfz+MGzkChQsWNFblQ7yJEydGEZM8vZBvu5k1dQqGDhiACuXKSmv6H781w9Tx4zFyyGAM6tcPadOk0dllmC9PHiycM0e+g19miAN3CZjnIhYDIim\u002FfC3ygD69MaBvbwzu3x\u002FVxBiHDRwoy3jgm3XIwzgpZYoUGDdiBKNwdHQEx8UHZmWGOigEFAIxjoBbMlekSZEM6dOmlDpn9sxpkTNrBuTOnhF5cmQSxvLMyJszkwzz5coswizRSvFOodfPqJWVQQhUVzx76aFnRWl46PBh7Ny1JwRNnzkH4ydOxsNHD6O0L9UYcO36DXTp1gOenp5GOP777xTmzl+AU6fPGPNU5OMRUDUVAvEdAbrEaJoWYpp8c03NatWlsh6iIDihaRr4QGpwUgZWVlagu45MWDhYW1uHyrWURya67Gha0JjYLvNIpnGmSaZ5mhZUh\u002FmKFAIKAYVAvFXoeWqdEyUQCqAXo1FOY0aNwLbNG4zUX1hZNE3Dj99\u002FJ98tHOUdfuENHj58BEuXr8S1a9eNSASa+KcZM1VEIaAQUAh8AAJZs2RBlUoVP6CGYgWgQFAIKATiGALxWqHXNI3PJUQ75HT5aNehk3xfcI9uXWR\u002FfH3b3Hnz0fLvtmjxZyuMHT8RXsG\u002FKEiltFuPXujavaeRJkyaLOvxFwr7DxyMO3fvSneev1r9jWXLV8gyHm7fvgO69fz+x19o2\u002F4fLFqyVMwxkEWSnjx9iuEjR+O3Fn+iQ8cuOHToMPjgVJ\u002F+A4x9sV+mPTxeyTr64d79+2jXoSNevnypZ2Hd+g3Qx8ZM\u002FlJirz79cPbcOSblLyqyvV9\u002Fb4FBQ4bh5q1b4fY3bMQo2aasHHzgfDZv2SpTnL95e4uXLMOqNWtl+YTJU9CjVx9wrDLD5EBs2v3TCbdu3Za5xIL9ESuO7cTJkzJfHRQCCgGFgI5A7ZpfSRcWPa1ChYBCQCHwOSJgiLOD\u002FkwGFhAQgM7deoB+mONGjzBuw+7YuQuLlyyX\u002FpXp0qXF7Dnz0F4om5yWwcogf0iEP1hCK\u002FOSZSuwa\u002FdeFmHr9h2YPXc+mv3+h1Cs3XH9xg3Rfk\u002Fs239Alk+fOQvHjp9Anty55YNY3Xv2ARcOLHz27Dlq1q6HBYuWIH26dBDrGQwZPgKa+LO1sZU\u002FlMI+lwpL98pVa+Hj68NqRnr37h3WrNuAZStWyjwq723ad8SoMePx6NFjmXdQLBD+XbgYb9544uix4\u002Fjp52YgBnzo66lYTKxes070piGs\u002Fuge03fAILAvNnj58mXQTYljD6s9axtrsR1uIDtsxFY252BlsJJp\u002FUAFv2GTpjh16jRcXJylX32tOvWxavVaZMyQAXv27sWPjZti954gnKE+CgGFgEJAIaAQUAgoBOIJAkFaUjyZTGxMY45Qvnfs3I2+vXsga9YsxiHUq1sHmzasQZdO\u002F6B71874pl4d7N53QP74SqaMGdGnVw\u002F069NLvsWAD0qNGTXcWJeRjh3aYdiQQRg5bCiT+E8oqowM6NcHC+fPQZvWLTFi2BBkyZwJe\u002FftZ5Gw1i8RiuxLTJk4Dj27d5Xla1Yul4uMbl06yf70Ny+MHj4k1I+tZM6UCYULFcCKlatke0eOHpUhDxs3bWaANWvXyUVKsaJFcOXKVZnX\u002FPdmaNTwR4weORzt2rQOt7\u002FGjX6UY+SCh5UXL10ORwcH1KldK8z2vq3\u002FDWp\u002F\u002FTXZ0eL339C7Z3ekTJlCpnl49OgRGouFBRdHc2fPEAq9CxYtXopnz59j4rjR4NzXr1kFezt7TJoylVUUxTME1HQUAgoBhYBCQCHwJSOgFPpPOPunz5zFkGEjULdOLXz3bYMQLfGXA+kaUv\u002Fb71G2QmXw4U0fYQF\u002F9eqVkW\u002F1mrWYO+9fTBg3SirJxgIRKVK4kDgCadKkkqHuBnP8xEn81boNvhbW5xKly4MPiz56\u002FFTy3LhxU4b58uWRofmBrj4dOnVB279bonLlSubFMv3D9\u002F\u002FD1Ws3pEvNamFtr1CuDBp8UxcrVq0RVvk32LhpC37437fCYm6FatWqoFDB\u002FKhao5agryUWfDWbbEgcLPVXtUplpEjhhsVLl4EPuC4Xi4cff\u002FgfnJwSRdieaNLit9+gobh95w4G9e9r\u002FNGWa2Jng8y5c+diAFr1S5csjlPinHHnQWaqg0JAIaAQUAh8aQio+SoE4iUCSqH\u002FyNP66tVr6cOeJm0a9OvdM1QrffoNwK49ezF4YD9sWr8GvzZtEoLn\u002FPkL6NKjN7p27gi+Gi1EoUgYDKFPDd1Ufv39D\u002FCXC6dOHo+d2zchZ44cgjvom1FY\u002Fhm7cOESgxDE8f7Z6m+ULlkCLf\u002F8I0SZaaJGtapIkMARCxctwYaNm\u002FHNN\u002FVQXyj0Fy9dwphxE+QvG9atU1tWSZ4sGZYvWYQtG9birz+ag7982H\u002FgEFkWVn9800PTJj9h\u002F4FDsj0vr7f4qeEPsk547VEhJ5NX8HMIjOvUTGDLMQ8cPBR03WF+hvTpGcgFj4yIA989zXc7W1mFdNcRReqrEFAIKAQUAgoBhYBC4LNFILTW+NlOJWYHPnjYcGEVvosC+fNhzdr1+HfBIkkLFi3Gw4ePpI+4t7c3rG1sJN\u002F6jZuMA3T38MCfrdrAxdkJOXPmwOEjR43uJkYmCxH6qvv4+sLnnQ+sra2wd+9+UNHWWStWKAdrG2v5cOr27TuwZ+8+zJu\u002FQBZ36tIV14UFv379b6Tve1gPiCZIkADf1K0D+vUbrAyoXKkCihUtijSpU2PWnHlgH6lSpZRtso+169YjUaJEwlJfEMmSJoFD8A+fhNcfXWhs7ewwc\u002FZcVKtSCemDle\u002Fw2suSJbPsc8bsOXJefGhYZohD4UIFMWv6VNy\u002F\u002FwDNmreQvwNQoVxZWFtZYcTI0XK+s0Rfx0\u002F8Jxcnoor6KgQUAgoBhYBCQCGgEPhsEKBXw71794Th8hkseRoohf4jT+UDoTyyKt1SevXtD5369B2AI0JB79als\u002FxFQbqjtPq7LX78\u002Fn\u002FyXcZUmC9fvgL6fT958hSNmvyCho2b4n8\u002F\u002FgQPj1dIlTIlnJ2chJU8AZuHo2MCofg7g0o033s8VFj8T589h1JlK4Fvf6lfr44oC\u002FInz5snD6ZMGIe3wurd\u002FK\u002FWIN27f1+6yhw+ely294fIbyj7a4xDh4\u002FIPPPDTw1\u002FhI2trfxVRL4jmRbt335tCiuDAc2a\u002Fmxk9\u002FP3x6gx41CqXEVUr1UXSZMmReuWf0bYH3\u002FEpWK5MrKdJo1\u002FkiEPYbXHskIFC6DZLz\u002FjwKEj+OW3FuBDwm7Jk0ulPXnyZChapDCmT52E69dvYt2GDcgvFloTx4\u002FBg4cP8EOjJhg2agya\u002FNRQPnvA9hQpBOIKAmocCgGFgEJAIaAQsIQAFfdXoXW5AAAQAElEQVSTJ09i+fLlWLVqFXbv3o3Nmzdj8eLF2LRpE\u002FgyEr2eQY+o8MMQ4MOXN65cgDldvXQO9YSSnUtY3ndu3YSTRw9i57bNUpE8dng\u002F7IRlunixorhy8WyIuqdOHIGzsNg3\u002F60ZjhzcK32+OSJboVgfPrAHvzf7lUnQ3YVtnjx2CHNmTZcPzk6dNEGW8VCpYgXwYdxTx4\u002FgjGizW5dO8sHbU8cPh+jv+uXzKFmiOKuEomzZsuK04O\u002F0T3tjWZPGjXD21HGULFnCmFejejXs3rEVHMspMZ6Z06ZIa3vChAkRXn+8QOn7T3ehEsWLRdgeGQxiMcGHi8\u002F9dwzHBY6NfvwBhQoVxLnTJ8CFDHlKlyqJEwLvhj98zyTor79l43r8d+wwzoux80FkLopkoTooBBQCCgGFgELg80JAjfYLQuD58+dYv349Lly4AHp8mE6dLwFh+datQgcTCj89OJRCb4pQNMRdXFygaZpsWfcDl4lwDlTiTYvN01RuXZydJQvjtKDLhMnBySmRXDyYZH1Q1D7Ydca0kqU8lnMsYZWx3JyOHjsm3X+a\u002FdrEiI0pT3jt0QefFn6d3xwbLpg0LQhvnYcLJUsY6eUqVAgoBBQCCgGFgEJAIRBXEHj79i127doF\u002FqZReGOiYk+F\u002F+zZs1AKfXhIfYllMTDnTJkyoXePrqhbu3YM9Ka6UAgoBBQCCgGFgEJAIfD5IHBMGD7NrfIcfalSpZAuXTpGQ9C5c+eUQh8CEZWIEQTckifHz00aQ1nNYwRu1YlCINoQUA0rBBQCCgGFQNQiQFeaO3fuWGzUzc1NulGbF9JSryz05qiotEJAIaAQUAgoBBQCCgGFQFQioNqKJALPnj0Lk5MPxtLFxhKDUugtoaLyFAIKAYWAQkAhoBBQCCgEFAIxjMCLFy\u002FC7LF06dIWXW5YQSn0REFR\u002FEBAzUIhoBBQCCgEFAIKAYXAZ4yAn59fmKPnD4iavhjElFEp9KZoqLhCQCGgEFAIfBEIqEkqBBQCCoG4iEBYCntEY1UKfUQIqXKFgEJAIaAQUAgoBBQCCoEvFYEYnXeSJEk+qj+l0H8UbKqSQkAhoBBQCCgEFAIKAYWAQiBqEUiWLBn4G0aWWvX09ISPj4+lIvXaSouoBGfeuHEDihQGMXINqGtN\u002Fa\u002FF8WsgWCx+VgFf5cY3Rih6BoWBwuBLvgYoCz4X4cVXevN98\u002FzhUPMxh\u002FWWG76bXlnozdFSaYWAQkAhoBCIFwhomgZXV9d4R2pO6pyqa+DDrgFN0z4rmUY\u002F+qJFi8KSUm8+kaRJk6JYsWLKQm8OjGmav2iqKBMUBgoDdQ2oa8BUNn5OcVq7FFnJH\u002FJTOCgcvtRr4HOSWfpYs2bNipo1ayIsn3oq+wULFkS1atVgb28flkIP9VEIKAQUAgoBhYBCQCGgEFAIKARiCQH60teoUQO1atUC30GfM2dOUImvUqUKGjRogNy5cxut+IZYGqPqViGgEIgvCKh5KAQUAgoBhYBCQCEQLQhomiYfks2YMSMKFy4slfgUKVLAzs4uRH9KoQ8Bh0ooBBQCCgGFgEJAIRBdCKh2FQIKgehBQCn00YOralUhoBBQCCgEFAIKAYWAQkAhECMIxEOFPkZwU50oBBQCCgGFgEJAIaAQUAgoBOIEAkqhjxOnQQ1CIaAQiBUEVKcKAYWAQkAhoBCIBwjEa4WePySgfV6vHo0Hl5SagkJAIaAQUAgoBOIfAmpGCoG4jEC8Vug9XnsiQQLHaMf\u002F9evXGDx0GLy9vcPs6+Kly5g6fQY6dekmebdu246AgAAj\u002F7oNG2U+2xkxagyWLluB8+cvGMsjipw+c9ZYf8iwEZg3fwEOHDwEf3\u002F\u002FiKpGebmXlxfGjJtgsV2O686du6HKiM\u002FGTZtD5asMhYBCQCGgEFAIKAQUAgqB8BGItwq9v38Anjx9iaSuzuEjEAWli5cuw6Ily7FeKOWWmpsxczaaNf8DL1+8RKWKFZA1Sxawzs+\u002F\u002FmZknz1nHmxsbJE\u002FXz5kyZQJDx89Qqs27fFPpy54+9bbyBdWZNv2HaCizPq5c+eC9ztvTJw8Fd83\u002FAm3b98Jq1q05Nva2uLfhYtw+cqVEO27u7ujT\u002F+BWLJseYh8JubMnQd3Dw9GP5rOX7goF0If3YCqqBBQCCgEFAIKAYWAQuAzRCDeKfR0s3F\u002F9QbXb92Hs1MCOCVKEK2nxdfXF\u002FP\u002FXYTxY0Zi5qy5YP+mHZ45exYTJk3B7BlT0aVzR9SoXg3fNqiPWdOnYsSwIaasKF6sKGp+VQP16tVBm9YtsXHdajx\u002F\u002FgKTp04NwRdWImvWLLJ+7a9rovlvzbBg3myULVMGnbp2D7EbEFb9qMq3trZG3dq1sHnLthBNbt+5C5UrVcDadetDjIcLli3bdqBalSoh+D80cfXKVezbf+BDqyl+hcDniYAatUJAIaAQUAgoBIIRMJy5cA3xic5duo4X7q+QInliuCVLHDzN6Au2bNuOwoUKoHy5skiWPKl0czHtbcHCxWj44\u002FfIni2babaMuyVPLsOwDg4O9ujcqQOmTJ8JPz+\u002FsNjCzNc0DX+2+F1a6P87dcrIt3vPXnTv2VtYywdg1+49xnxGRo4eg7v37mGiWIT06NUHx46fEDsEb8WiZaHcLVi2fAXZIqSvxcJkjVDcTRc469ZtwB\u002FNf0PatGlhOp79Bw6gSOGCSJo0ibSwX716DctXrETHzl2l6w5dmvQO6aa0fuMmdOvRC\u002F0HDsa16zdkEV2UVq5Zg3Pnz8t5zZo9V+YPHT4Sjx8\u002FxvSZszBtxkyJRV+xS9Cn\u002FwDJx3DJ0qAdgxcvXmCO2Clo908n9OrTD4ePHJVtqINCQCGgEFAIKAQ+ZwTU2OM\u002FAoZ8ubIgPlHenFmQKV2qaLfM65cGFcdGDX+UySaNGmLOvPkyrh+uXruOHNlDK\u002FN6eUQh3XMQEIh79+5HxGqxnO4vOXNkx81bt2X54iXLMGzEaHxdswZKFi+OUWPHYeHiJbKMh38XLAYV3ixZMqOQWKi0+LMV+gnFWdM01BKWf7rx7BCWdvKGRwUK5Iefrx8uXLgo2ahU37p9BwULFJDW+42btsh8HjYIBZ27Cozv2r0bnbv1wDOxM\u002FHdtw1w+fJl9Ok3kEWShgkF\u002FfDhI\u002Fj1l6b4qkZ1\u002FNmyNe4\u002FeICSJYvLtlOnToV6dWqjYsXykn\u002FuvH\u002FRs3c\u002FWFtZoU7tr+Hmlhx169SSPHVr18bRoyfgHxD0nMFOsbixsrLGH783Q\u002FmyZdCm3T+4FYybbEwdFAIKAYWAQkAhoBBQCAgEHj99iXuPnuL23YfSK+Ty9bu4ePUWzl++iXOXbghj+XWcvRgUnrlwXaSvRSvFO5cbgXGMfU+e\u002FA++fr7CulxI9lmxYgVcuXIN14QSLzPE4a3XWyRO\u002FH6n4Oy5c6hYpToqVK6GQkVLRvjQqpVQRB0dHeHp6Sla+7hvwoQJ4fnmjaw8eux4DBnUD6VKlkT1alXRvUtnjBk7QZbph1o1v5Jl9evVQ4b06WBrY4OfGv2ICuXLSZehU6dP66wmYciowWBAvbq1sHnrVlmwZet2oVDXBPOrVqmEDZs2y7lzXrv37pfPFkhGccguFkC05BcrWkRY9H\u002FHwUOHwQ\u002Fdj1ivb++eyJI5k8S9mVDsV69ei7Rp0iBj+vRwdXFFgfz5kTFDBlaR9FWNavil6c9I4ZYC9vb2spw812\u002FcEO1kxI\u002Ff\u002F0\u002FyfVv\u002FGzT+qSGyZ8+OypUrCYyK4\u002FSZM7JMHRQCCgGFgEJAIaAQUAjoCCRxTQS3JC5I5ZYEaVMlQ8a0bsKgnBJZMqRC1oypkS1TEGUPDrNlSiPyoo+UQq+fmY8IaY2n2wzfUEPauHkLUqdKhfkLFhpby5cvD+7ff2BM582TB7u2b8HuHVulv72pS4qRySTi7v4Sr16\u002FBt1UTLI\u002FKErrfHqh7Hp4vMLTZ8\u002FkQ7l6A4ULFYSHaP\u002FRo8d6llR49USKlCmE5Ts\u002F9I9b8mR49eq1ngw35PMAa9dtBN1k6H5T86uvJD8XOHnz5BbW8WPYtWcvKpQrg0SJEskyHkoWL8ZAUooUbnjh7i7jFy5eFNb4h2j1d1vQMk9atmKlfABYMoRxKFw4aMFlWnzlylX5zMPA\u002Fn2haZosevDgIeii07pNe9n+mnUb8Pp10EJIMqiDQkAhEDUIqFYUAgoBhcBnjgANlDS6GqyspBeAlbU1+AxhKBJGUZsYIKXQf+QFde\u002F+ffnQZ66cOXDtqrDKB1OBAvmwaOkyvHz5UracP38+LFuxQirvMuMDD0uXr0SJYsXg5PRe4f2QJv7775RYUNxH\u002Fnx5hdKcEM5OTrh2\u002FbqxCS+xg+Dr4yPL9ExN0\u002FSoDHnRysgHHnIIS7eDgx3Wrl0PT883oOuP3gRdbGht37BhIxjX8xlqwrrPUKfAwAAZ5eIpaZIkmDBuDCZPHC9pxdJF6NCurSzXDBr8xI6JTJgczMfv5eWF9h27YMSwwWLe73Ft2boNsmbNjLGjR8i2v61fz6QVFVUIKAQUAgoBhYBCIKYRiKv9UbfQNA0Mg+h93MpgAJV9UlCZwYQvmuJQn49CgA+7\u002FvlHc7Rv2wbt2v5tpM4dO+C7+t8IJX6lbPe7BvWR2DUxunbviSdPn8o8HuhT7vHqFaOhiBbthw8fYfKUaZg2Yxb69u4heWhhP3jokIxHdOCCgg+PtmzTDr17doOrq6u8mGpUr4qFi5eCSi3bmDv\u002FX1SpVBEJEiRg8oPo5q1b0sc9vErf1KuL9p26oG6dOiHYKlYoL8exd98BlClTOkRZWInMmTPB2dkJy8Qih28XIt+du3fFAuUGo0iXLh2OHj8hrOrh7yD06TcAP\u002F7wHXLnyinr6YeX7u5wS+4mceL52b1nn16kQoWAQkAhoBBQCCgEFAIhENA0LWiXnyGC4pqmAYI0TYSAiGoxQspCj4\u002F7rF2\u002FAT\u002F87zuLlZs0boSVq1bLMm6zjB09Ei4uLmj+x18oXqocChYpgboN\u002FodGP34vt2fImMItOfgAat6CRVBAlDf\u002FqyUePX6MDWtXCatxFrKA\u002FvdNf20ufc9lhskhWbKk8m04rJ8nf2F8+0MjsYOwFVMnjUe9uu+V6V49uoM\u002FgFWlxtfSl5+v1RzQv4+xpRRubsJqndCYdnRwgIMgPcPBwdGYXr1mHYYMG6kXWQxrflVDXsh8640pA11s+HDqtw2+gZ2dnbHIwdERyZMlM6ZZ5hTsjsOV7vy5M7Fl6zaUq1gVmbLlkm\u002FeeRf8g1758uZB9apVULp8ZXxVq55ctLAftqE3ePnKFSxfuRp8WLZ6zVogtfw7yMLfv29vdOnWAw0bN0WvPv1B33t7B3u9qgoVAgoBhYBCQCGgEFAIxEkElEL\u002Fkadl9\u002FYtSJkyhcXa2bNlw7rVK41lDkIp7NLpH6xesQy7dmzGgX07cXj\u002FHlCB1JkmTRiHC2f\u002Fw9n\u002FjuPMyaNYt2qFsMz3FBbj5DoLSpYojvLly8ptHGNmcOTnxj\u002Fhyvkzsv650yewjXfR6wAAEABJREFUY8tGTBg7GvTZD2aRAccyesQw7N25DRvXrcGMqZNDKNDr164M8RDv0MEDUbVKZVmXh+\u002F\u002F9y06dmjHKOoL6zut5jIRxoEPq14+f1pYz9OG4hgxdDB69egWIn\u002F4kEHyffx6pouLi8RKT\u002FPB1tkzp4lFSm3MnDYZSxctQO7cuWQxFf5BA\u002Frh6MG9WLFsIfgw8YG9O5EsaVJZzgPPzY0rF7B103ps2RhEE8eNYRHKip2Cvbu2y0XQ1MkT5NgafKPcbiQ46qAQUAgEIaCOCgGFgEIgDiKgFPqPPCm0vIdXNaxyR2HhJoVXN6yyN288pYtPWOUfks+HNqjcm9ehUmyaZ57WNM24oHj37h1a\u002FtkCEX3YlyUetk0yLTNPs8xS\u002Fdu3b8sHkC09oMs32egYW6rLNsMiTdPEDkUiWcyxaJom4+qgEFAIKAQUAgoBhYBC4EMQiElepdDHJNqf2Bf9x00fLP3E5j65erZsWaVv\u002Fic39BEN8FkFPlR77vy5j6itqigEFAIKAYWAQkAhoBCIPwgYAgMD5RtY4lsYf06RmoklBPgaznZtWqNUyZKWir+gPDVVhYBCQCGgEFAIKAS+dAQMZy9eR3yic5eu4+adB\u002FB49eZLP7dq\u002FgoBhYBCQCGgEHiPgIopBBQC8RYBQ75cWRCfKE+OzEjs6ozHT1\u002Fg8ZPncvch3p49NTGFgEJAIaAQUAgoBBQCCoEYRyDoCbugY4x3bqHDqPaht9BFzGZpmgYXp4TInCENPF57SorZEajeFAIKAYWAQiCyCGiaBk0wk0SgvgoBhYBC4LNCgLJLkpBlsTnweKfQ62BaWRmQPFlivHjpoaz0OigqVAjEKQTUYL50BEzvf7whful4qPkrBBQCnxECQoBpmiYNEvqoRVKPxngYbxV6IumcKAE8vd6Cv7zKh36Zp0ghoBBQCCgEYhcBTXSvaTwCMuCBBPVRCISBgMpWCMQxBAwGIcPEVwoxIb\u002FEV45Q0zRoMhazh3it0GuaJqzzMQuo6k0hoBBQCCgEIomAkNEQtz6DwQCDFq9vR1AfhYBCIH4hoAmZZWWwkrKLMgwQaryUaYiVjyFWeo2bnapRKQQUAgoBhUB0I2C84Wni9idIWLnEFwYrdTuKbuhV+woBhUDUIWCwsoLBIIwRVoI0QBOCTBNSTcQgP5omg5g6GGKqI9WPQkAhoBCIPwiomXwMApoWdIPTNA3iC4O4AdIyL8lgQAq35Lh5+\u002FbHNK3qKAQUAgqBGEGAMipZksSwsbaCNZV5IbukDNOEYi9kGmWbpmlyLJoWFMpENB+UQh\u002FNAKvmFQIKAYWAQgDQb2syFDc5TdOgaRoMvBkKS5eVlQE5smTB5h27oD4KgXiFgJpMvEJg8\u002FZdSJUipVDobWBlLUjILoOVlZRlmhYk14RwgxY8az0MTkZbYIi2lqOgYT7I6u7ujjt37oAh01HQrGpCIaAQUAgoBGIRAU3c6sR9D5qmiZugBmth6bIRN8aSxYpgz7792HfwMNRHIaAQUAjENQQom3bs3Ys8uXPC1s4WtjbWUrG3FjLMIK3zQrppgCb+EMOfOKnQe3l5Yc+ePViyZAnWr1+PvQI8hkwzn+UxjFNc706NTyGgEFAIxH0EhALPQTLQNAMMBkHCsmVlJW6KNtZImCgRatWohjGTp2L+oqV4KQw65FekEFAIKARiEwHKovmLl2LUxMkoXawonBMlhL2tUOjt7GAjZBdlmMHKSso0yjbKODleY0SmovVgiNbWP6LxGzduSCX+7t278PPzC9EC08ynck++EIUqoRBQCCgEFAKRQCDmWcytVZqmwUASCr21uAnaWFOht4WduEFmypABP33\u002FLc5dvIimf7ZGw99a4Kff\u002F0Cj3wQxVIRGCgOFgboGYuwa+LFZc\u002Fz8RyscP3kKNapURro0aeDg4AB7e3sps2xsbEEZRlkmjRRCtmmaBtOPpoVMm5ZFVTxOKfSPHj3CwYMH4ePjE+78WE4+8ofLqAoVAgoBhYBCIE4hoGkaNI0krPMGTVq0rMV2tY2NjbR4OYibZPIkSVC5fDn80ugHVCxbBiWFRaxIoQIomC8v8uXOhbw5cyJ39uzIlS1bMGUVoaJc2RQGCoMovga+qGsqSJ5QtlDGUNZQ5pQoUhj1a3+N4sWKwC1ZEiRKmBAJHR1BWUUrPWUXZZhU5oVM0zQDNE2ThBj8GGKwr3C78vX1xaHDh0LxODs7o1SpUmBoXkh+1jPPV2mFgEJAIaAQiHsIaBySuNExMIgbH98MYSUs9NbCQm9nawM7sX3tKCxfjuJmmTBhAjglSoTUKVMKSoHUqVIilYynFPGgdBqRx\u002FzUqVKJPEUKB3UNqGvgU66BlHgvU4SMEfKGMidlyhRwcXaCi5OTlEmUTZRRlFWUWZRdlGGUZZRplG3gR8g6KfMYjwGKMwr91atX4fnGM9SUCZabm5sU9OaF5Gc983yV\u002FqwQUINVCCgEvgAENO39rU3TRFyQwWAFK4MBvBnSymVnZyu3sRNIhT4hEokbqLNTImHQcUFiYdxJ7CJCV1e4CkosSA8Tu7pAkcJAXQPqGvi0a8A1tGyhzBGyx9nZBZRFlEkJhYWeMkq63AiZRdlFGWZl4K6jFYRpXnyFjEPQR9Pex4NyoudoiJ5mP7zV58+fW6z05MkTrFq1CgwtMYRVzxJvVOY9e\u002FYcw0aMwuChwyQNHzkay1euwmMxXr2fM2fPYs\u002FefXoyzoTrNmyUY9bHznDo8JHw8HiFJ0+fYvGSZbE+1tNnzoYaI8d56PCRWB+bGoBCQCHw8QjIW5u4wTE00EovLPRWVgap1Nva2gqF3g72wkrPG2aiBI7SIubslBDcpXV1cYaruLmSErs4SyXeVSjzrsHKvQqDFBKFg8JBXQMfcw24SJlC2UIZI0nIGcoeyiDuGFImUTZRRtnb24EySyrzQoYZrKxAmUbZJjR6yBAx9zHEXFfh9\u002FTs+TOLDASydOnSUphbYgirniXeqMw7f+ECdu\u002FZh1IlS0rKnSsnzp07j7r1v8OtW0E\u002FjHL79h1cunw5KruNkrZmz5kHBwdHFClc2IQKwdHRAS9fvMCRY8cQ268I3bZ9Bx4\u002FfmIyvqCxpk2bJkowUI0oBBQCMY+Apr2\u002FxWmaBk3TpIXeyspaKPRWoKWLN0gHcaPkdrajYwJwe9spkROcEyWSyr2T2PrmfcFJKPbOwoLPbXAS44oETgIThYPCQV0DTnD+gP8FyhAScZOyRcgXJyFrqMQHyR4nKYsokyibKKMoqyiz6D9PGWZlMEiZpmka9I+mvY\u002FredEVGqKr4Q9t18835Btt9Pp8kjhjxoxCAXXQs0KEYdULwRRNiSRJXFG+XFlJNb+qgT69eggFtBA2b90me6xd62u0+P03GY9rh8KFCqJqlcpGqlyporyZZs+eHaNHDJMXZWyPOVvWrMbx6WNNkzp1bA9L9a8QUAh8IgLyFidudJqmSVljZTDAikq9sHDxBskbpZ2dnZD79uDNM4GjIxIkSCApkQidEiaAk9j2TmRCTCtKKHFROCgc1DXwYddAaFmSAJQ1utyhDKIscnCwly7glFGUVXyzDWWXlcEgZZmmaRARiCNi+mOI6Q7D6i9JkiRhFYWb\u002F7H1wm30Ewo1cRqTJg2ay+nTZ7BdWJrZ3N59+9Gn\u002F4AQdPjIURaB7i501Zk+cxY6dOyCBQsXhbCQv3r1GvP\u002FXYj2HTtjzLgJcPfwkPV4ePz4MUaMGoO\u002F27bH6DHj8OjxI2Z\u002FNLm7v8SMmbON9eXYRB8c27QZM2XfEydNwWWx8zBg0BDpdnTnzl08ePAQ4ydOQtfuPWHqFsM3Eq1bv0Hm\u002F9Opi3RLMjb+iZHde\u002FaiR68+YLsbN21GQECAbJH53Xv2lljv2r1H5umHkaPH4O69e+AcWPfY8RN4+\u002FatxJftLFu+QmcF3X7YLtvgvIgBfwOB57XfgEEYMGgIOHdjBRFhe3QNIv+eve\u002FdrU6e\u002FA9bxbVw4OAhdOvRS45BsINj5TjYN\u002FvS5xBWO6yjSCHwOSOgaZocvjyKuKZp0DQNVgYDrIxKvbXYyrYBX2NJxZ5b27yRyhuq2El0cHCQO4oJEjiKUJGjWPAoUteBugY+\u002FRoIkikOwpggSMgaKXOEEk8ZRFlEmWRrayMMoNaISJnXNA0x+YkzCn3ixIk\u002Fat4fW++jOjOr9OKFO\u002FbtPyBp85atUoF89+4dqlWpIjlPnT4N\u002FuohE7ly5kS9OrUlValUCStWroaT2A5i2ex5\u002F6J3n37gXOrU\u002FhrzFyzE8hUrWSSVzRZ\u002FtpLxtn+3QsYM6fHLr7\u002FD399fKrDfN2yM9OnSokO7tsiVKye2bdspeSM6nDt\u002FAVQudaK7EOvcv\u002F8QCxYtYVTSXDG2nr37yQuXY3vy+AkmT52OWXPmoXLFCmIcfmKh0UksSkaA1v3ChQvht+Z\u002FGp8luHDxIq5du44f\u002Fvcdfvzhf1i0eClWr1mLyHyuXr+Onbt2G4mKNZVv1uWiZ8SosfiqRnX83OQnnBKLp4ePHkn\u002F\u002F2EjRuPrmjVQsnhxjBo7DgsXv5\u002FPvwsWo2\u002F\u002FgciSJTMKFSoAYttv4GCpUNT6uiYmTp6KHTt3gR+6VQ0fORqHjxxBXXHuuFDhQmHWnLli56CSrNOyTVuySqKb0AixuKpZowZ++bkJ5s6bj63btsuys+fOYeKkyVi6bDlqi3745HxYcwivHdmYOigEPnMENE2TM5BHEdc0Tf4\u002FGawMoD+qtZW4YVpbi5umjVTsaQ0j8YZqLyz3QQ+j2UGm7e3Am23cJzVOdY7UNRDXrwHKFBJlDGUN45Q9QSTkko0gIZsooyirKLM0LUh+CSEGDUEfTdNjQemYOMYZhT5z5sxSkJtPmoqrp6enUBz9zYskP+uFKoihjJfCmk3LO4nW9qNHTyBV6pSw9CpNWu0L5M8P0pq169ClYwfkyplDjpQnoUb1amjwTT3pvvNdgwaghZaFXDCkSpUSjX9qiHRp04KKZQah1J\u002F87xS8vb3h7u6BqlWrIH36dKherarkY72I6PiJE9i0eYuR9phYk83rflWjGn5p+jNSuKWQRV7Cot261V8oWbIEWv75J\u002F47dQbVqlZFtSqV8W39b4SynElY8K9I3gJizu3a\u002Fo38+fOhcKFC+K5BfePcJEM4B1q\u002FDx46DFPyeOUha4wWOxWDB\u002FZF6VIlkTdPHnTr0km+tm702PEYMqiffK6BeHTv0hljxk6QdfRDrZpfSazq16uHDAI3W\u002FEP+lOjH1GhfDnwPHAhpvMGBASiS6eOKFG8GH5u\u002FBPWrBO7DZ07oWQJzr0FLly4BF6f5B81ehwGD+wn55otW1Yxps74V+y2sIzk7v4Ko0cOB3GzsrJCWHOIqB22pUgh8LkjoGlBNzx5FHFNWOgNDAVZCcXeSvyP0AKm3zj5wy02fF+9tTVkXPzfcstbkVAwFBZQ14G6DqL0GtDlTLDMofIuZZGQS5RNVkJGaZoGKbOE7IKIS1kGiKgew8d\u002FPqImdQqT5ZoAABAASURBVMmPqBb1VRIlSoSCBQuGavjp06fyLTcMzQvJz3rm+TGVzpwpI7p37SyJ\u002FvMb160SlmxraWEPawx8Ew7dUBr++EMIlqJFixjTfOeph8crmT53\u002FjxWCYs2Lck60bpOJZLba107d0SD\u002F\u002F2INu06YO269RYXE7Ihs0PTJo0xoF8fI7X86w8zjvdJWt3fp4DkyZNB92V3ckoE\u002FrhCvnx5jCxU\u002FF+\u002FfiPTHOes2XPl+P5q3QZDho2Ax6uguUmGcA7cAejRrQt0ItZs293DAy9evEQWsQg0re4hMHv67BmyZslizOazAh6vX+PRo8fGPC4y9ESKlClQsEB+6B83MTe6OOnpYkULG\u002F85kyULmneKFG6y2MXFBdbiRvr6zWup1F++ehWDhw6XVn+eq0FDh4EuOpJZHEqVLA4D\u002F\u002FFF3D2MORCviNoR1dVXIRAvENC0oBsfjyTxzwZN\u002FI9omiaimvx\u002F4Y3TijdRcYOVN9XgUCr1Iq7C4AWOwgLqWlDXQlRdA6ayxkr8b0kZZGWQMknTguQTZZUQVNAASRAfTWNKRGLhG2cUes49e\u002FbsiKzFnXzkZ724RIUKFsDhw0G+8ebjunLlKmbOmiuVaE0LedL5YwSm\u002FPpbZvgO\u002Flo1a2Dq5AlG2rZ5A2hNJv\u002F3\u002F\u002FsWWzeuwx8tmksXGrqTMD8qySBusKbtmadZZimP+XRhuX3nDoYOHohJ48eiZ4+uzP4kcnZygouzMy5dCvkGoUSJEoJl165fN7bv5fUWvj4+YJmeqWlm2JvNT+djaD4vgyFkXfKQuLjimP5p39Z4nmZNn4rlSxaxWJKmva\u002FLcZLffA6RaUc29ukH1YJCIE4goGkaNE2TY+GRJDLAm6UkTYMhmDRNE0WKNE1hoGkKA01TGGha9GMQQv4YDNAECUEEDZAE8dE0DZqmiVjsfQ2x17XlnkuWLIkKFSqADz1Z4mA+y8lnqTw28+7eu4fFS5dJ32zzcXh5eaFD5y4YMWywUC4TmReHmS4t8Dhw6DD+O3Xa+KDsf\u002F+dgru7u6CX4CKBK8ecObKDPuD6e\u002Flv3roFPrgaZsMxVOAhLNG0ZNMfzc\u002FPD3Q30rv2EBb1g4cO6clIh5qmoeZX1TF\u002F4SKJAStyru\u002Fe+aBG9apYuHip0TI+d\u002F6\u002FqFKponw7BvmiizQtaEzz5i+Au5gz+\u002FEQ8ztx8iSjoUjTgvjN5+Dt\u002FU7OLbLthGpYZSgEPlMENE0z3hA1MQcj6fkMxY2UN1NFBsQsBqo\u002FhfeXew0IwSS+WhCZyCYRDcrTNEZjnQyxPgILA0iTJg3q1auHGjVqoGjRosiRI4cMmWY+yy1Ui9EsV1cX\u002FPffaZStUFlSqXIV0aNnH1SqUB6tW\u002F4lx5IgYULwF8WYWL12Hc6fv4j2\u002F3RE9Zq1JM2cNYdFSJkqpXxTg0yIg0PwGxxEFBkypJeW7T79+qPaV7UkzZ47Tyr33t4+GDl6LGp\u002F0wA\u002F\u002FfyLsP7PAR+cZb3Va9ZhyLCRjIYiF2cnJE+WNFQ+MxwTOArrtxOjkhIlSiQfPJMJcaBinlacHxE1fhMmSgh7O3tj2tHRQSzIgtItmv+GPXv3ov53P6BRk1+kzztddMjMB0Wb\u002Ftrc4vMRycT4aN0vUqI0TGnpshWsip7du4L+tdVr1sXXdepj6IhRePfOG716dJfPFlSp8TUqVqkO\u002FrjXgP59ZB0eUri5iQVVQkYlBT3B7iDjPPD9\u002FMRfxu3tkSJFCkYl2dvbifOUQMb1A99PywdnmO7ds7v8567xdR053+8bNsKDh49YJPBwFPS+H2aGNYfw2mE9RQqB+IyApmny\u002F0jTgkJ9rpqIKAIUBgoDdQ3E\u002FDWA4I+madC09xScHScCQ5wYBQDzcdDqnDRpUtCtpkiRIjJkmvnmvLGRzpc3L86dPoF9u3dIOrh3F+bOnoGmPzcRiluQMssHRDt2aCeH1\u002FCH73HjygVs2bjeSM1+bSrLtm5cB2ehZMuEOFQUi4IRw4aIWNC3eLGiWLNyuaBl2LhuNcaNGQVXV1ehbLpJ944VSxZh2pSJmDNrusSJterXq4vMmTMxGoqmT51s5DMvzJghA1YsW2zMPrB3J5KJ86BnpEuXFgvnz9GTMtwvMEiSJLGM88CxV6pYgVHwQd7VK5ZhnsBm8YJ58r38QwYNkGUlSxRH+fJlYemc8gHU82dO4vjhAyHof981kHX55PmwIYNwcN8uLFv8L+je4uLiIrHne\u002FT37twmsFqDGWKuyZMlk3V4WL92pXybEOMkugJVrVKZUUl0YdLPWb26dfB3q79kPg+ZMmbE2lXLGDUS+3dxcZVpPpDD5xJ4LcyeMQ2bN6yTb7Rh4Xff1gcf3GVcp7DmEF47el0VKgS+FAQ07f3NU9NUXNMUBpqmMNA0hYGmxTwGcVnuxlmFPi6D9iFjM\u002FfBtlTXkkLLBzLMeelfbSmfr1NydHAMwf7u3Tu0\u002FLNFiDw9Yak\u002FvYyh6Zgt9Wde35zHvJxtcqdC0zRGjQr8mzeeaN+2jcz72AP7Ii7m9TkmB4eghZVpGfnDS2uaZhyfpr2PI\u002FjDdoOjMjBPM5P4mS7QmKdpmrFdmH04JktzsNSOWdUvNanmrRBQCCgEFAIKAYWACQJKoTcBIz5F+dpEWvHj8pyo9NL3Py6PUY1NIaAQUAgoBD5nBNTYFQJfBgJKof8yzrOapUJAIaAQUAgoBBQCCgGFQDxFQCn0UXBiVRMKAYWAQkAhoBBQCCgEFAIKgdhCQCn0sYW86lchoBD4EhFQc1YIKAQUAgoBhUCUIxCvFXr+OJMW9BxmlAOnGlQIKAQUAgoBhYBCQCEQfQiolhUCkUcgXiv0Hq894WjhTSeRh0dxKgQUAgoBhYBCQCGgEFAIKATiNgLxVqH39w\u002FAk6cv4OL8\u002FkeE4vapiJ3RqV4VAgoBhYBCQCGgEFAIKAQ+bwTinUJPNxv3V29w\u002FdY9JEzoABenROD7vDVN+7zPlBq9QkAhoBCIXQRU7woBhYBCQCEQRxEwnLlwDfGJzl26jmcvXiJpYie4JU0MTdMkxVH81bAUAgoBhYBCQCGgEFAIxDME1HRiGgFDtkxpEJ8oa8Y0SJsyOZyFZV7TlDIf0xeU6k8hoBD4MhCwtrYOc6LhlYVZSRUoBBQCCgGFwEcjYLCxsUF8I95M6GZD0jTto8FRFeM2Amp0CgGFQOwhYG9vH2bn4ZWFWUkVKAQUAgoBhcBHIyB0XoP0MReReBVqmlLkP\u002FqqUBUVAgoBhUAECLi5uYXJEV5ZmJWit0C1rhBQCCgE4jUCBk3TpI+5psWvMF6fNTU5hYBCQCEQywi4uLggS5YsSJQoEbgrSmKceSyL5eGp7hUCCgGFwEci8HlWM3yew1ajVggoBBQCCoHYRsDZ2RnZsmVD\u002Fvz5JTHOvNgel+pfIaAQUAh8aQgohf5LO+NqvnECATUIhYBCQCGgEFAIKAQUAlGFgFLoowpJ1U68QODEyZPw9fWNF3NRk1AIKATiBQJqEgoBhYBCIEIElEIfIUSWGZ49e45hI0Zh8NBhkoaPHI3lK1fh8ZMnlitEMnfs+InweusVSe6oYXvy9CkWL1kWNY1FYyunz5zFhEmT0bV7TyxcvATXb9yI0t4eP36Mfzp1g5+fX5jtunt4YPLU6WGWqwKFgEJAIaAQUAgoBBQCMY1AkEIf073Gg\u002F7OX7iA3Xv2oVTJkpJy58qJc+fOo27973Dr1u2PnuHsOfPAxcJHN\u002FARFV++eIEjx44hMDAw3NrnL1zE0mUrwuWJrsJJk6fi77YdhLLtj0oVK+Ct11s0\u002FKkptmzdFmVdTp0+Ez27d4GDg0OYbT5+9AgLFy0Os1wVKAQUAgoBhYBCQCGgEIhpBJRC\u002FwmIJ0niivLlykqq+VUN9OnVA0UKF8LmKFQyP2F4ka6aPXt2jB4xTL7tKLxKV69cxb79B8JjiZayU6dPY9rM2Zgzaxra\u002Ft0KVatURrNfm2Ll8sXo0q0nLly8FCX95s2TWy4WoqSxeNyImppCQCGgEFAIKAQUAnELAaXQR\u002FH50KAhadIkstXDR45i+\u002FYdMq4fBg4eGsJHmxbmbj16SVeSe\u002Ffv62zGcPeevejeszf69B+AXbv3GPOHDh+Jt2\u002FfGtNXr14DrdjGDBHZuGkzzp47J2IA+ekONH3mLHTo2AULFi4yWuTd3V9ihlCYJaM4+Pv7S5cW8vXs3Rd0daFlfuWaNTh3\u002Frwcy6zZc3Hy5H9gH6KK8Ttx0hRcu3bdmKb70Oix441pjnPQkGHo1KWbtPZHxl994aIl+KnhD8iYIYOxHUZSp0qF776tjz179zEp6dHjR6D7E9tft34DuKuwcvVqWfZC7ERMmTZDjo947Ny1W+ZzvHSd4vlatnwFfHx8ZD4P3t7eEquOnbvi3wWL4OnpxWxFCgGFgEJAIRAxAopDIaAQiCEElEL\u002FCUC\u002FeOEuLda0Wm\u002FeslUquu\u002FevUO1KlVkq6fPnMGRY8dlXD\u002FMFIrwq1evZZJ+4GPHT0Ktr79C1ixZMHLUGHh5v1fS6dc+bMRofF2zBkoWL45RY8dJRZuVr1y9ip279jAqac68+Rgxeiyo0DKD7jPDR46Bg32Q+8jsef+id59+SJw4MerU\u002FhrzFyzE8hUryYr79x9igVCaZUIc2rbviCNiMdLkp4ao+VV1rFy1GiVLFkfBAgWQOnUq1KtTGxUrlofBygBTZf3Bg4cYOWYc\u002FhWLBdGM\u002FO7YsQt37tyR8YuXLuOHn5ogb948aFD\u002FG+zes0cq9gEBAbI8rAMV7uzZsloszpEjG86ePSvL6N9er\u002F73cHRwQKOGP4IY9e7bD3v37pflDx8+wpy58zFy9Bjkzp0LxYsVxaXLl\u002FF9o8bIkycP6n9TD7vEAqpz1+7Qx9SlWw8cFeewkVhQ+Af4Y9yESbItdVAIKAQUAgoBhYBCQCEQVxAw8EHAz5oeP0Z0jD8yJ+ilsGzv3bcfJFp3jx49gVSpU4awwIfXzrTpMzFkUD\u002Fpg1+9WlV8\u002F7\u002Fv4Of7\u002FoFMKsum5d27dMaYsRNkk9\u002FUq4t169fLOK3IHMNvvzbFli3bZN6ZM2fh6uKMLFkyyzRXbjWqV0MDobTSTei7Bg1w7PgJWWZ6oPJ88PBhDB08EPnz50PJEiXQt3dPpE2TBhnTpxdtuqJA\u002FvzSWp4\u002FXz4EBAaCzw6wjU2bt+CvP5pLlyPdyr1m3XrUq1uHxXIXoOUfLVD765pSmR4xfAg2ivHevHVLlod1ePvWG66urhaLbWxswYd6Wbh+\u002FUax6MiHln\u002F9gfz58qJDu7ZIkjhot4TlJPJ27dwJtWp+hQQJEmD6jNkIMaZhg7Fp63bcuHkL9x88wG6xGBg2ZJCc88+Nf0KRIoXYjCKFgELgAxGIDjmt2oye+5\u002FCVeGqroHP7xowuLm5QVFoDCJzr8qcKSO6d+0sif7zG9etgrWVtbR+R1T\u002F9evXuHP3nrTM67yFCxWEja2tTHp4vMLTZ89ClXuIeo8ePUYlYSE\u002FcvQ43IMXFRUrlMf\u002Fvm2AVWsOaoRjAAAQAElEQVTWyvrrN25CgwbfyLh+KFq0iB5FypQpwD6MGcGRO3fvgvOyt7cPzgk70DQN3zWojw2bNkum5StXo9GPP6Bk8WI4cPCQfLj3\u002FPmLKF2qpCy\u002FfuM6smfPJuM8ODo4oqSwktNyz3RYlD9\u002FXty\u002F\u002F8Bi8VWxU5EpY0ZZdu\u002F+fWTLGtKSX6Z0KVmmH\u002F7P3nXARXU08f+h0lQEY+8djUETTaLG2FGaBXtXEEsssdfYiF1jj71RRbCBChZEATH2hthj\u002FGKNJhY0iDX67Sz3zrvjABVN4Bh+zL7dndl9u\u002F\u002Fdezc7O\u002FuuaJHCKFGiuJKEoTbVFDiR5Z4WNxXKl4WZmZlGvlbNGpo4RxgBRuDtEeDvmYL8Xcv6Bs8BngMfbQ6Q4fbtn8gsmSYC1b74HIcOHZFyObLn0PFzJ5cPyRABWYdz5cqFy7\u002F9JlJJ\u002F4mJT\u002FBC7b+dO3cu5LGyMsgnHinDTo5NsDtiL0KEEt+8WVNpjScfflJGQ8N2wNnRIalidWii0h1ucstRszSXYkWL4ty5CyDXIU2mOqIyUeHlS913tDd1cQJZ4clXv0D+fHKh0KJ5M2wNDcOu8HBhnW+G7NmzyxqKFyuOS5cuybgSxD+Mh1Xu3ErS4JV2BDYFByfj0c7Enr3RUJR2WojQIkdb8MbNG9pJmJhk00mn1qb8+fOL9l6Gtp+\u002F4i6lUwknGAFGwBgR4D4xAowAI5BpENDV8DJNszNmQ6\u002FfuIHA9RtQrdrnsoFlhAX\u002FwKHD8r3y5IISEPjmdYcmJiZoJKzsAYHrkZiYKOXXBa2XVwqI7+jQGNp8Hz9\u002F2DdsIF1FSIZcWVau9sKFS7+CFhKUR37gw0aMkW1IyU2F5FKismXLoIiwYq8NCJSHQ8mXPPZ0nBQvUaIEjhw7DtpdkBkioAUAKdIjR41FS7VrDVnkye\u002Fc29cftNAQYvK\u002FUYP6UvmnHQbKICv+nTt\u002FybY\u002FFDsSBw4epOxk1EbsNFiJxc2Pk6dq7k07CWPGTYClpTlcnJ1kmbp16+DqtWtYsWq1dJfZFb4b5AolmSkEtNNBC5Lbd25LCe02lRNY5MyVE5vEzgMdFCbFns4eSEEOGAFGgBFgBBgBRoARkAj89wEr9O85BjY21jh5MhZ16jeS9E3dBhg33hMN69fD9\u002F37yVrrfFtb+nLXrtMQLVq2RalSpdTuLEkuHJM8J+Du3buo38gB7Tp2RqECBUAuIYq7y4RxY0FWaHtHFzSwd8DpuDhMmewp66aAXpGZ8Pgx2rdtLSzPSUPpJKzy5y9cQId2bUlEQ4WFkm5paalJ07vWLS0tZNoypyWs81jJeLZs2eC1egUi9kaiQWNH0L1Dw7ZLXhW7z+DQ2B616zWCU1NXzUKkQ7t2oB95srdvKOVy5MghlfvsYoeiUkVbmUeBq2tzUb4xWrfvCCeXFpgydQaWLV4I2qkgC79bj94gxZlktSm7sPAvnDcH1LbW7Tqieo1v0LZ9Z+S1sYGv12qZT\u002FIFBX6+Xquke84PYyfg+vUb6Nq5ExQ8zczNxQLgDQZUhs4iODQWbWrXSfZpyrSZWLbkZ9kmU1NTrF6xFP5icdOwsRO6u\u002FdC65YtxYJKtw6qh4kRYAQYAUaAEWAEGIH\u002FCgGT\u002F+rGmf2+VezscCb2OGKi9kg6sC8SPkKZdOveDRYW5rJ7pIDOmz0LB2KiELp1s1AGXbEzbKtQCHNKfu7cubFy2RJE792NoAB\u002FkMIbGbELBfLnl3yqh8rvE\u002Fzt27Zg1fKlGh4JkBWfeH169aSkJHpl5sWzYqEhFhMyQx2Eb9+GPGqlnbIaiIXH7FkzKCoPuG7a8Gb3oGiRIgjw80bEzjDsEu2lcwIkSP2ZNmUSjhzYh00bAjTKsYuzI86ePiGVYJIjGjZkELaFbKSoDvX9rjf2C8w2BK3FjrAtoIO3JEC+6fXq1dEo55SnTbQYGffDaITvCEX0nnAcFm0YP3aMwDppUaLIli9fTh7ipbHo6eEuD\u002F7WrfOtZJPFPdU2BfpjR2gI6ECtLCCCira2CN2yCTvCQhDg7y12AxxFOlhw\u002Fv1\u002FviMjwAgwAowAI8AIMAKGEGCF3hAqHziPFHNShqla5UpxhYivUqlkkqzRMqIVUB7JaGVposTTJNQRspCro5qLoftql6XFgUZYHbGwsIChusjiTT78ajF50ZdTqVQa33kpoBWoVCod5Z9YCQmPMXTwIIqmSWTRNyQUHx8vLf9Ll68EvXHHc\u002FIUHDx0BPRWH0Veu89KHl1VquRtonyFtPubUh2KLF8ZAUaAEfiPEeDbMwKMQBZDgBX6LDbgGbW7tHug7Z7zPu20trbGurU+KFgwP65c+R8aN2qEyIidmh2R96mTyzACjAAjwAgwAowAI5DREXh\u002FhT6j94zblyURIKW+laurfBc9Hc41tDORJYHhTjMCjAAjwAgwAoyA0SLACr3RDi13jBHIOAhwSxgBRoARYAQYAUbg4yHACv3Hw5ZrZgQYAUaAEWAEGIF3Q4ClGQFG4D0QYIX+PUDjIowAI8AIMAKMACPACDACjEBGQSBrKvQZBX1uByPACDACjAAjwAgwAowAI5BOBFihTyeAXJwRYASMGwHuHSPACDACjAAjkNERYIU+o48Qt48RYAQYAUaAEWAEMgMC3EZG4D9DgBX6\u002Fwx6vjEjwAgwAowAI8AIMAKMACOQfgRYoU8\u002Fhv9uDXw3RoARYAQYAUaAEWAEGAFGQAsBkyYt2yLTUqu28BgwCEtXe+Ha9Rta3eIoI8AIMAKMgLEiQM97eu7T87+J+B7ItN9hmfn7l9ueeXUnHjujHLvMbaF\u002FDVy\u002FeQvBodvRc+AQ+AYEGuv3F\u002FeLEWAEGAFGQCBAz3l63tNzn57\u002FEN8DIpv\u002FGQFGIH0IcOlMjkDmVuj1wPffsAmz5i\u002FUy+UkI8AIMAKMgDEgQM93es4bQ1+4D4wAI8AIfEgEjEqhJ2AiomPYUk9AZETiNjECjAAj8J4IkGWenu\u002FvWZyLMQKMACNg1AgYnUJPo0UWHPKxpHhWpzt37uCff\u002F7J6jBw\u002FxkBRiCTIaDdXHqe03NdO4\u002FjjAAjwAgwAm8QMEqFnroXFr6bLlme2nbognPnz2d5HBgARoARyLwI8PM8844dt5wR+BcQ4FsIBIxWoT928pToHv9HRuyE3WefZXggnj17hpOnYg228+HDR2JRcsEgjzMZAUbA+BHg57nxjzH3kBFgBNKHgNEq9Ndv3UofMmmUvnv3HmbNnovpM2dJWrFqNcJ3R+Dx48c6JU\u002FHxSF6X4xO3sdOrPHykW2its2aPUcTn79wUYZ1v1kbEIi9kZEGoVm8dBlOnDhpkKed6eu3Fjf1xv3y5d+weMkybbEU4\u002FPmL8TTp08ln9yUqL5Hj\u002F6WaXzA8M+\u002F\u002FkJg0IYPUuOTJ0+wfsMmTPxxspyPNNcSnySmWfeCnxcjLblTsbEIj9iTZl1vKxB35gx27gp\u002FW\u002FF3lvuYY\u002FbOjeECHxSBj\u002F08\u002F6CN5coYAUaAEfgPEDBahf5jv8rs7Llz2Bm+G1WrVEEVuyowMzPDrvAINHFuhpj9v2iG8urVa7hw8aImnVpky9ZtOHky\u002FTsLlSraws7OTofi4s5h\u002Fy+\u002FwMQk4w15QkICtoWGoe93vZPB88cft3H69Bl07NAuGU8\u002FI0Tgd+XK\u002FzTZsafj4N6zN6p98bkmL7XIytVeePAgXoo8f\u002F4CR44dw98JH16hf3D\u002FPg4fPYrXr1\u002FLe71vcO3adbi2bot9+\u002FejShU7VLStgI2bgtHdvSdI0U+tXi9vX9CiNDWZ2NjTiInZn5rIO\u002FFOi\u002FGI\u002FoiL2485Zu\u002FUURb+8Aik76Py4duTRo3MZgQYAUbg30Yg42l3\u002FzYC6bhfXhtrODs5wsXZEd27dsGcn2Zg1vSpGDh4GP66e1fW3KypC\u002Fr06injaQWHDh\u002FBh\u002FB3r1WrJpo6O2nIrnJl\u002FHblCmbPnAGVSpVWM\u002F51\u002Fr179+A5YRwsLSyT3fu+UH6nTPZEtmzZkvFSyzh46DAGDByMRQvng\u002FBITdYQz8LCHIsWzEPRIkUMsdOVZ2tri3mzZ6V7LCZNnYZaNWvKdrZu6YrmzZri5wVz5SJzzNjx6WpjZiz8MccsM+LBbWYEGAFGgBHI8Ah8sAayQv\u002FBoEyqqPY3tVC7di1s2hwiM8jKGaHltkAuHH7+ARg6YhTIBSb+4UNpqZ350xwcP3ESoWE74Tl5CvZGRsnyBw8dwqQp0zBoyDAsXbYiTcurLKQVvHz5EsNGjsKIYYNRqlRJ6WYxbcYseU8tMcyeO1+6C5H7xsVLlzQssvRSe548earJI35IyFaZJvlff70sLMObMWLUGNmnv\u002F9+Y9UmN4iAwCAMGzEa8+YvFAsWXV\u002F40O07sGzFKqwLWi92OHZr2kXlKM\u002FLxxc+vn4ga7u84VsEe\u002FZG4odxE7Bm5XKh3NppSqwNWIcr\u002F3tjwb\u002Fz55\u002Fy3hoBvQiND\u002Fn2UzaND8mvXL1G9oXq0rawpzZOsuydO6Cy5JoVH\u002F8Aq8RuANVLdPm3K5i34GexEBwKkr12\u002FTplp0pXr14VcyQaw4YMSibXT+x07BC7Rc+fP9fwdondJMJk0ZKluHHzpiZfiURF78O4CZ4YPnI0tu\u002FYiVevXiks\u002FHLgIMZP\u002FBFTps0AtVVhEAap4Um7K0uWLgctLqhOpRxd9wnLP80rbaIFLfHoHinhkdZ80x4z6sO2sO0YI+YCfYbI\u002FYrqZ8oaCJQvUwYeXTujZ7cuGmrn2hxfV6uW6QHInSsXXBwaw1zsDGf6znAHGAFG4IMgwAr9B4FRtxK7z4RF\u002FLffZOap2FhEC+WFEqQc9+k7gKIYPHAASgsF271HL6k8kXW1ZMkSqFKlMlybN4Od3Wcg5X\u002FHznA0atgAfXr3wtVr1zBp6nRZ\u002Fm2DJWIRUKhQIbRp3UoWMTM1w+6IvTh85KhMU0C+zTt2hcPc3Fzc8xEC1gVRtqQIoRz7+gUgMipKpimgBcnTZ88oKvNH\u002FTAOd+\u002FdR9s2rXHx4kV4TpoqeRSQgnhY7Dx07dIReT\u002FJi34DBoLOFRCPXIzoXp07dkD3bl2l0n779h1iYfDQETgkrOxdO3cSuyAO2ByctECSzFSCkC3bMFlg5OezBuXLl9ORjNgTid+E8qxk3rp5C1u2hirJZNcVK1fj\u002Fv0HMt\u002FL1x8TPSchb968whLuAr+1AXIRQ8y0xslHlB0\u002FcRKyi12G5s1ccPPmH1irhXFwyBbYViiPAf36okD+fOjm5qFZ2FD9huj3q9dQskRx5M6dOxmb2vhJXhv8ejlpDgaIBdWCn5egqYsTypcrhzlz5yPx6RNNOVLMZ89dACdHBzEOXXAq9jT+uH1b8knJprMhTV2cQRbwbu4emnMYqeFJC9XuPXrKfnRo1xZxZ84KvIJlnRR8WqkSaJ4T2TdsKBfAVlZWxEJwKnjQPExtvmmP2cyfZss55OHuJuaQI\u002Fr0\u002Fx63bv0h78GB8SNACq9Do4b4xNo6iWxsYF+\u002FHqaMH4MFM6ZmamW4WhU7DBIL93KlSxv\u002F8jl6XgAAEABJREFUQHIPGQFG4K0QYIX+rWB6N6FcOXOC\u002FML1S5FvfZEihdG1SyeUKF4cLYTiTlbzEydPgfze833yicz\u002FvGpV5M+XD1ZWuTHJcwLI6v9ppYro2cMdBw4c0q82xTQdJA3asBFTfpygkSHXFffuXREoLOJKZmDQBrgLhZp4Ls5O2Ba6HYp1l5TuQd\u002F3F3lhUpwOjdLZAUcHe5mmwNa2Ar7r3RNff\u002FWluPbCgYNJbSTrbWR0DGbNmAbqE7kltWndEt5CwYX4u37jBr6qXg2fiQUQ9X\u002Fk8KEoXLgQyJJ6QOxMzJg2FVWrVpFuJT9OHC9KpP1\u002F8dKvMDU1Re5cyRVdpOPPRJR1dGgCcm2pV7cO2rZujaPHjotcvNU4OTk2gbtbdxQqWEiW0Q5GDBsiFc4KQql3694NiYlPcOuP1BVP2jnIl+8T7Wp04rRwu3\u002F\u002FvswjJXfGtEn4plYtODRpjPZCwX754qXkUTBv4SJMn\u002FqjnGf0RqQfRo\u002FUuBq9ePECE8ePRY2vv8LAAf3x6OEj3BDjRuVSo337YlCqZEn07\u002FedHMNRI4bBwtJSU4TaTnOCiObYaMGnOU4CaeGR0nyjsgrdvXsPodt3ys9PubJl8KWYZ73E54fupcjw1bgRUKlUoN\u002FhmCnmtySxC9Z78DD0HjgMFcqVRed2bTItANFi16xtdw+cuXDhg\u002FeBK2QEGIHMiYBJ5mx2xm41uUyUNmA5OXP2LIK3bAVZ6RU6c\u002FacdHUx1CNyOyFXhSHDR6L\u002FwMHSdYaUYEOy+nnk9jJs5GjMFsq0tbWNDtu1RXNE7dsPetsKWVLJYt+ieVMpQwp1FbE7QG4WxKeDl\u002F379sFpYWF98OCBPPD7Tc0a0K6zVo2vZVkKChUqiPvx8RQFHQiuUL6sPDAsM0RQS5QlC7CIok2rVjh\u002F4SJatWkvXU1oAUD5hF\u002FZMqWlRZjS70Ijhw+Bk1C8O3dzl\u002F17l7JpyX4lFiyKDOH0UCi3lH6bcapevRqJGiTaxSF3mAGDhqCvsCLfvXcPNH4GhdWZFW1tBb6GXXMSExPlbk6J4sVkPfSjPOWFZV5dFNWrfYEcpqYyGf\u002FwodyFKFe2rEzrB7SYVA5S58iRQy64Hmm5VOnLK2laWFUSi1AlTde6db6liw5t3BwsF4+dxC6NwkgLj5Tmm1KerueFokMuP\u002F0GDNJ83taLxe0TrZ0JkmPKegj8fv0aTsTGoZIwRFDvVSoVXTRkmiPps6HJEBFDeSJb5xyMiahH+awQj0ilUiFH9hwUTZFo8Z0iU82wMDNXx95cUvocWphbvBHiGCPACGQZBP4Dhd64sSX3i+CQbajzbe1kHS1YsCCaOjti+dJFGtq9Mwz169WVsiqVCuTzLhMiIIs++VqPGzMaixfOx4K5c5ArVy7BSfuffIbJomzoQChZ\u002Flu3bAFybSCLpWuLZtB23Wjp2hyhYTuwY+cutHRtgezZs6NFs6YI370HW7eFyTztFqj03pzz+vUryS4irO2XLl0GWXllhggIHxtraxEDSPlfsWwxVq1YCnJT6ti5O2jBUqxoUZw7dwFkhZaC7xCoVCoMGTxQWNBd0aFzN9DiQClOCintMCjpG3qvuFSpVHilbrsio301Uel+XF6r31LzNuOk\u002F0Wv1BsfH4+ubh5wEzskdAh32ZJFKFiggMJO8VpcKOvE3P\u002FLAbro0J7IKJQVC6JixYohp9gtojlzWe0CRoKJYgfghdq\u002FPo+VFazz5MEFsbAinj4ZarfS79TwpD7o1\u002FlQLB60678kdlNWr\u002FHBlEmeGsXobfBIab5p112gQH7kzWuDJYsWaD5rmzcGYejgQdpiHM+iCJiZmeLVP\u002F\u002FI3k\u002F6YTQ6tHKV\u002FvaBa1Zg+MB+Mj+3eNaOGTIIIWt9sWWdLxb9NAONxO6cZKqD8SOGoluHdujv4Y4g71XY5OeFIWJXitiUR\u002FWFBPhg0piRMNVS7En57yp2CALXrMTWQD94LV6IHmLnlsopRJ89qjtQtGmLkKF6+vVwk\u002FUUL1IEWwL8kCtnLileMH9+jBo4AJv9vEFt3eTrhYF9emk+V1KIA0aAETBqBHQ1FKPu6sftXKKwih47fgJuHr1g36gByBKtf8fatWrhl4OH5A8oKUoRvaaSlBiSLV26FA4cPKxR6h89eiQtqaSYEH\u002FLtlC8ViucD4V1+MDBg5SdjOig6aVff8WQQd8n4ykZnTq2h69\u002FALx9\u002FNCpQ3slW14b2zdCdEyM4PnLN\u002FhQJr2tZ423N46fPIlva39DWWlSOWEVtrGxkf7RZMUmxZ78yV2cHGVZOuhK5wry5s0rXU6KFy8qXTrKli0Dck2id9OT68+rV68QG3taljly9Bju3UtyJZEZKQTkkz9oQD907NIdF9WHfMuJbfZ9MfulDzhhHhAQpFOa3DJOnUq6jw4jjURq45RGUTwW8+bVP69ACijJHhTzgw7fUpwopf6qVCosmDdbHlYl1x\u002FCiA4uR0ZFywPBY8eMkm8GIqWgUYN6CAhcD5qjVCcdNqYrkUqlEtg7wC9gHeLjk84L0DkIqov4qVFqeNb4+kuQ21TcmTOyitt3botF4nYZp4DaMmzUaMyeNV1nMZkMDz08qOzbEO042FhbY\u002F3GTZoFJe020YHbtynPMsaJgEqlwpdVq8Lu00qIjUuam9ZWueHU2B5lSpXETwsWY8a8hbLzk8aORumSJTDGczLc+g5ArJjLg\u002Fv1wbdaO5J07sPVxRkm2bNj8OixWLR8FRzE83\u002F6xHHS+DJivCemz5mPqlXs0LZlc1kvBW6dO6KNMJwsWr4Sbbt5YOuOnWhCZ6XcuhFbUs+undFcGICWrFwD107dMXTMRJhbWMDKKhfy5LaCubkZclomWeOLFCqE+IcPMWzcRDRt2wkz5i5Ao\u002Fp10cyxiayLA0aAETB+BEyMv4sfp4c2NtY4I6zIdl98CaJGTZyxaPFSeLi7YerkH6H85RRWHrKQUrqU+MJY8vMCeE6ajCZOTSXRW1xeqy29bVq1xP0H9\u002FFNnQbyjSeN7e1RuFBBKde+U1eQ37FiSSdFya1Hb6mcUt3aRIdW486cwxdf1kTlKtU09Hn1GlAUmrJlyoAs4SWKFwe1S7u8paUlnB0dpJJJfOKRj7tKpUKbVq4gyyzlEZFfdAFhHaI4kZmZGazUBzXJJ99HWKDIzcjewQV1GtiD\u002FMTpDAHE3\u002FnzF0DvUe\u002Fm7oE27Tvim1qivZU\u002FlYqo1+oV2BsVhQaNHdFYYBUmvvBEEcyaPQebQ0Iomoxy5rSEhfjCUxgtmjfDVGH9de\u002FZR74dyK17V9BCh9rRpbsH2rVtJRYOhRRxuLt1w+y580DtoUwbYeG1sDCjKAoXKQzCRSZEYCHuY2mZ9GWa2jgJUamwEi4UJ7IU7bTOY0VR6av+vVh4ODdviS7d3UHW9a++rK5xU0qtv7RoJP\u002F25StXoda39fFVzdpY+LPY8Vi+VLPrQzehcxh3795F\u002FUYOaNexMwqJHYCioj\u002Fm5knb+OPHjpEHdh2cW8CleSvMnD1X7I48FQqDhZh\u002FhagKDUmM1Vv6qeFpa2srsSeXF+dmLTFh4mT07OGmGR\u002F6zYCzZ89j6PARcHBuKmn1Gu808UhtvlEjlTGjuefnsxrh4RGob+8g59lwsYB4pv7hMJJlMn4EihUrihme4yTN9ByPIK+VmCbSB48cRVDwFg0AFhbmGD91Bo7HxoIWx9Xs7FC5oi2mzVmA88I4cuevu1jp449zYierldjR1BQUkZcvX2DRilW4+cdt7NkXg6vXr4uyFTFvyXJcu3ET+w8fwSWxU1muTGkhDWlhb9WsKXyEQYF4jxL+RnDodoSKHdEWLk6STy4+rk2d4R+0AfvEopZ+BO7K1d8xV3zH3FUf1JeVqYOTcXFYLowz\u002F7t6Fc9Fe46eOiW+n86jot6LAdTiRnvhjjECWRkBVujfc\u002FSriAf+hbiTiDt5TNLB\u002FVHwFsqri7CoqFRvfDLbCCWdDvkpt6nx9VfYsnmjoA3Yvi0EC+fPhY2wYhOfrhsCA7AnfDvmzp4llB9zzJ87G1uDNyLAzxv0NpiYyAgSlTsA9erVkcqvzNAKggL8cOXSOZw9fUKHTh0\u002FjHLC+k2itIhISHiM3r08KJmM6L3wdE9tRuiWYAwZNFA7Cz\u002FNmCYPTCqZ1tbWOLQ\u002FWkmiRInioPaEbduMX6L3gg5cKguCDu3bYtf2UIkB9XuoljtEUbGl7O\u002FjhYidYdgZukWWo0o7it2EUiVLUjQZea1aIQ8\u002FajPInSl6T7jA0gIFxMKDsKc6Q7dskq5DK5Yu1oiTbMSu7aBFF2US1tbq8wfh27chT54kJZx4DerXE9blGRQVdac8TiTwy7698pAzxYlKlyqFTRsCKSqJDhTTvVYuW4JxYvufcCcZYqbWX+JTm1cJBT4mKgInjh5E8Kb1OuNBMrQIpLqj9+4WY+EPV2EZjIzYJfEgPi026ODygZhIbAj0l6\u002F7tBbj2K5ta3wntu1JRqGNQetQXq0kpIVnc6G0xETtwab1AVixbDG6de2CsWLngOqiXSGao7vE+CvkIRR+4qWGR1rzjXC0Vo8ZHUCmhWGU6GuAvw\u002FWr1uLymLBSPdgyhoIJCQk4PCxE5IOHTuOFV4+6DN4ODxn\u002FISXapcbQuL4ySRFnuJEZUqXkrtn5G9PaYWOnjiFsoJHLjNK3qkzZ8XO6WsliVtCsT938QKev3iuybspdqisxWeKMooXKwZT0xxC4b5ASQ0dPHJcujdWKFsWJcVChFwd487qymiEDUSKFi6ENsKIQa47g\u002Fv2QZXPKkO5pwFxzmIEGAEjQ8DEyPrzkbvzftWT24N+SbL20gNbP5\u002FSpIBp8yyENZgsjsRTrglCGddWgIn3LkSuHC9fPpcLA0PlqM3KvRQ+tUmlerNYoXx9GcojObpqE\u002F1olCFZkrHOkydFX0\u002Fqu7IAIFn6MmwktqYprk+G7ksy2uUpTdjTlUi\u002FTZRWdlQIA5Ihony6apP+\u002FaitipxyJXl9OcrTrpvSJE\u002FllThdiVLrL\u002FEVMjU1FUqCqZI0eLUQVkiVKmn8DLWJ2qCNjUqlgn47DZXTLkN1QO\u002FPQsxfylKpVAYXoDDwR\u002FUo5SiuiGjHlTztNum3l2Ro\u002FGn+UZwpayEQH\u002F9QWr+DhQWcKCI6BmTF1kfhmfpMiZL\u002F8p+XyGaSTVrLofX3d0ICTHPk0PlcPHv6VEsiKfrs6RtlXua80ffFQuKFzLIQn0cZUQd\u002FJzySMTNzMyivBc5rnUfmpRW0cHbCwpnT8YnYVbx56xaOnTiJK1q\u002FuQH+YwQYAaNHgBX6TDrEZC0mN5j3bb61+KKg10IaUoDet85\u002Foxy9GjOztTk9uGS1\u002FqYHqwxXlhuUaRE4f+ESzIViXa2qnU4fbMXuFLnWvNSy7usIvEWC3HDorEjNL6vpSH9qayst\u002Fb9fu4brQikno02Nr6rryKSUaFy\u002FLvYdOIjl3r7YtTdKuvmoPTlTKsL5jAAjYGQIsEJvZAP6tt2xrVABX3xe9W3FWT04rtkAAAI9SURBVI4RYAQYgSyDwK\u002FCuh139hy6de6AGtWqwTR7DtjXqwOnxo2wUf0r2e8LBrk7btuxC3RYvalDE5iZmqFS+fL4zsMNe6P24d6DB7LqkNAw1K9TWx7iJRefAvk+kb94mztX0pttpJA6uHXnDqraVUY+YaFXqVRwbmwvXYPUbL5kAgS4iYxAehFghT69CHJ5RoARYAQYgQyHQMLjBDx+kphmu0jmceJjHTk6GDth6kz8+edfGDNsMOi1kd95uGOltx927tmrkaW3NV2\u002FeUuTpsjjx4nQr4\u002FSJEt8ojX+AdgdGYXO7VojJMAHs6Z4Sj\u002F\u002FhctXEVuSb9AGhO4Mx6B+fRC6YR18li1GHqvcePZMz51HSC9b7Y37D+Lht2IpNvqswdfVv0DYrt1IfPJEcPmfEWAEsgICrNBnhVGWfeSAEWAEGIGsg8Bq37WYMGVmmh0mGZLVFyRFnw7PturSHV169UWbbj2wWVjNteUmz5qL9XoW+\u002FlLl2Pu4mXaYqD6f5z+k04evTWno0cfWXeLDl0wb8kyPHmm64\u002FvHRCIrn36oau4f4sOXTFn0VJ52NbGJo90z\u002Fk7IWkhcj8+HsPHTUTrrj3QrU9\u002FULtXePti1ryfde7JCUaAETBeBFihN96x5Z4xAowAI\u002FB+CBhBqVevX8tXOKbVFXrNI8mmJEc8xQ1GX+bFyxf6WSD\u002FeiJtBtVB99HOU+JUN\u002FGVtKErySjl89Hvdjg0lj\u002FCl6i3A0FpWohQHVSnUobSTIwAI2DcCPwfAAD\u002F\u002F9xZDAoAAAAGSURBVAMAR0OYmxw4cq0AAAAASUVORK5CYII=",[678,3961,3962],{"start":359},[54,3963,3964],{},[220,3965,3967],{"id":3966},"wyszukiwanie-wektorowe-w-słowach-kluczowych","Wyszukiwanie wektorowe w słowach kluczowych",[16,3969,3970],{},"Nowa funkcja panelu pozwala wyszukiwać portale nie tylko po dokładnych frazach, ale po znaczeniu zapytań. Wszystkie słowa kluczowe zostały przekształcone w wektory, co umożliwia dopasowanie portali na podstawie semantycznego podobieństwa.",[16,3972,3973],{},"Dopasowanie może działać lepiej jeśli je doprecyzujesz. Przykładami są wyniki dla:",[51,3975,3976,3984],{},[54,3977,3978,3979,3981],{},"„polonez taniec” otrzymasz wyniki związane z 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3jy7VZp40l\u002Fc5HH4tEMTkYiU2bNlVQ4tTj1QEHHGCTRsq9997bHo0VX7UqH6\u002F\u002F73U8xBWfVh9Kk+NTWN4pHPWorHy6qBRqb0iTqV69ethggw2UBE2k+NWpKaop07it7viGuyZnplWvzuvGXIfwOHbs2BFdu3aFHsuUV3uAepGgVeALL7ygJLuBKKIbo5yn9m81dsJS2xRfffWVbUdola5tDz0FKH\u002F8qVW7bnQnnXSS3Vyj9anOw+iy4b6UNyd79uwJzRU9umt1Jwekm+WkvyaZOd0ktRJ95OFH7IYQvcWjfI0bN7Z8pdkxZYjJpqKJbMppCmdt3ehxWmOw\u002Fvrr26O12qWV8w477ADNZeGppxqt8pQ3PE6yXRPPtLzI0IXx9cimkHOLB+HB0xvg9pMbxCfHyLqbybnoEVOPijr1dlSZdCfURFc8fNbNq4vWrVtDEyx670xOUi8mdOeXcwvnjw6bNWuG7t27Y99998Wee+5pLz5kR3dGXYwz\u002Fplhe33hu5nuhCqvgZZ9xROdartO6ZxzCuxUfbqDzg99DGf5iuW2b2XKGsJWd3zD3ZTzb9iwIXRqDMPp2mcNx3WxaZsgp04OdJFrnKTTOOh8\u002FPHHba9LK0PnApz1QkQOS49rcn677LJLxIGqbPjUDVR6vVBRW8Lp4TDVeRgup1D9SWZO1q9fHz169MCnn3yK999\u002F37DYaqutEMZAcc09nbpJ9O7dW+btzOPq1iJkpdmhKkJl2dx4443RpEkTW9F9\u002FsXntgiQk9O+qm4cGqNNN90U2nfVdsOJJ54I7cnq0VY3pEglNTCSFqcX7vfpu+aGoxZqhdC1Q7bFy2Lad9Bb2BtvvNGW79rX0NmPb\u002FqW8m2tHnPjyx9zzDE2sW+66SZo\u002F0Hn7bffbpuxepRJNKnjbeyx5x422fQIIMeqzeRGjRrZG2FdfNH5NaF1B9SyX3tS0bqy4lr9yWHeeeddtody37332UQqq0x11VV0fFPpT\u002FgxsWWrltCpF0Th8noakNPSCk8vK7SKlk4rEa2gdbPURapHXqVHnxpPrfLCDnIqN+3lKKPzVGQeRpdPdk7uvPPO0J60nJ7iulnqSUBOTY5XN3J9gkH7zXq8jK4jOq6y8Xai9WXZ1JzUalHzWTdlzdMtt9zS9ln16QetBNUuPfrKEerFX69evWyLR9dJdD01LZ5WpycHJ0cnEBRqhaB4Wafe2k2bNs1WXfH5tFrTY4reZOnOo0HQ3Un5tBQ\u002F66yzICelR1GtALRc1x1JKwTliT6dc9Ajb7i8dLo7H3TQQeYotdI7+OCD8eWXX+LSSy+FHk31KCH7yrvHHnvYm2Ft6Mq5SqcLTO1SHsnKp1NpmlQNGjSwx9ozzzwTzZs3h\u002FZLtN+nO7DKKm9NOisyvuqfMNcjXb369STGnNJFY6fx3nrrraHx7N+vP3Qz1LgLU23gq7C2H7T3qv2l8A1Iqyfp9KibG\u002FdyS+lyJgq1GlRZnXqKUJrOis5DlQ2fyc5JzesuXbpAqzW1V+XVvwsuuMDeqOoFzbBhw2xPW\u002FNEOs0n5Vfe8JnIjnSaa3rCULnSbCqfHJuw0v6n5qScrtqjJyU5ROVZuWoldDPRHnf\u002F\u002Fv3t0XyfffaRqsaeMU4vHb2Qo9NjrsJk7MnxaIWnZX2i\u002FHJsp5xyCrTBrXxalofz6SWMNlfHjBkDnUP5giI8+cN5okPp9dm86DQNruzq4pNDkh2dhx12GDTxpFd+Ocwrr7wS2ovShrg2wvUmVg7vIDrOK6lTPp0bbrghtALViw8506ZNmtpnCc+k89PkkkPVylF5a9qpcU1lfNU\u002FrbxuuOEGaKwlR5+XXHIJjj766EiSnONJJ51kb7mFrx5vNT7CS497uuGET73d1J6TCmtF5JyDViOS488DDzwQ4XLhMPrmqLapnorMw+i6kp2TejEgpx3tyOTE5FzUb52K6yNYuhFoPsmZRdeleCI7F154IQ499FCp7SWJ7MieTsVlU0rdbOT8o\u002FHXvNeLJjlN5RG+AwcOtOtL14WcqK5F6WrqmXanJyBuL2cPT3miT030aDk67pyLbDjrjo8Eh9J1x0qgiklSvpiEkKC7aShqdYVtJUKCK5EAABAASURBVMqviyOcP1ofHZetsKyVyIiRI6CJI2epiaOJVNrFqbLV\u002FUx1fNWfMB6KR59Kd85FJ1lcq43wvFAeSyyDaR9Kj2jhi7WMrKWqwvUlyuCcs7kBHsm0R3nC84hFSpBzLmIPcYcebePLyl5cNhOdcyXsJMqbyCZ4JOpzojStAjUmLFLjqVKcXo1HJY0d0KpPd3TdebWy0OpR\u002F5IVfYdPY3VrrSl9oN3\u002FF8JaO\u002Fwpddw7vVTgqmBe7a1oFaI9lNVZiVSw+rWimB4BtYe6VnTWd3K1EPBOb7Xg84U9Ah6BmoaAd3o1bcR8ez0CHoHVQsA7vdWCzxeORcBLHoHqj4B3etV\u002FjHwLPQIegTQi4J1eGsH0pjwCHoHqj4B3etV\u002FjHwLaw8CvifVAAHv9KrBIPgmeAQ8AlWHgHd6VYe1r8kj4BGoBgh4p1cNBsE3wSPgEQgQqArunV5VoOzr8Ah4BKoNAt7pVZuh8A3xCHgEqgIB7\u002FSqAmVfh0fAI1BtEKjRTq\u002FaoOgb4hHwCNQYBLzTqzFD5RvqEfAIpAMB7\u002FTSgaK34RHwCNQYBLzTqzFDVYGG+iIeAY9ACQS80ysBiU\u002FwCHgEajMC3unV5tH1ffMIeARKIOCdXglIfMLag4Dv6dqIgHd6a+Oo+z57BNZiBLzTW4sH33fdI7A2IuCd3to46r7PHoHkEKiVubzTq5XD6jvlEfAIlIZA9XJ6RYWltdOnewRSR8DPp9QxWwtKVCunV7TgTxTN+b5anIUzv8bcR3pj1W8vltseFCxfC6ZKzetidZpPyz67HgvHnuznUjWYRul0etWgO2lsQsFKFC6ZjMLlC9No1JtaWxEoWDILBYv\u002FWVu7X6367Z1eKcPhsnNN47JzLPTMI7A6CLjsunBZdVfHhC+bJgRqpNObP24AVv33KxZ9cjPmvnwyFowbjIKFMxA+Vv3zAxa8f02ge284CuZPN9X8t69E\u002FrypFhdTmXmvnY\u002FCFYsk2rnyn++x6LM7AEdoMvM4UQPnB3\u002FUSgRWTP0Si7+4Fyv+Go\u002F5b12Bea+ciaXfP4fwUZS\u002FEku+fhTz\u002FncB5r12Lpb+9BLAvUKVW\u002FTZneFsFi7+4v5Ab1LAFrx3tc05l5kLl50XJHq+RhHglb1G669Q5QXzf8Pir+9CnbY7oNEuIziZ6mHxl3ebrVWz\u002FsCiL25E3c0ORdP970Pehvtg4UcjoMmbWbeFTW7LSLZ80vv2CLty6ueUAlo+cRwyG6xjgstqQNvpm6hm1LNqhUDh0llYMW0cVs3+Ew22uwB1u56CZb8+wpvqT9bORZ\u002FcxLmzHI13H4lGu1+DVTN\u002FxPI\u002F30Fmw9ZYOfVNhLc\u002FClcsxorJL2PZTw8AhcELufx5U5A\u002F92dk1m\u002FFeSSnV89serZmEaiRTk+Q5azXGznr9eDka4Pc9XdD\u002FvxfmVxEp\u002FY+cjfYD9ktOgEZGajTbitk5LZA\u002FuzfkdOhFyf4+9CdWueKqe8ir3NfrJjyAcsCmrir\u002FvkEOe13NNll14PLyrW4Z7UbgXpbHsO5tA6CObUR8udN4w1xDp3fZ6jX\u002FUS4OvWQkdMAdTc5iPPlQ2Q1bofMxp2xctqXBszKaV+gTtvdkFG\u002FPR1j4DBXTOFcarcLtEXisvKg0zJ7tkYRqLFOL7vpBhHgHCcjCpYBRUV0fhOx7OeHMP\u002Ft\u002FpGzcOU8y1unTVfmKeBE\u002FtnOjNzmyNvsEOTzrXHBollYOf1LZDXryjtzc8vvbB8mx+Ke1V4EMht1ghxTuIcupwmK+EY+f\u002F40zpd8LHhvcGQuLfn2Qdh8Y+bc9rvRAX7AGLBi8vvIab8zz92xYuonLFfI8F3KvUwv+y60T2wJnq0xBGqs0ysNscwG7ZDTYX803uOayNlk31uR3XpzICMTOetxok79FMunfITc9rwLZ9VBTrvevGN\u002Fxok7HrkdeyN81O92KlydumHRh5WNQDWzn9mglbWowfaXROZS472vR8OdLrP0Ou235YrwR6z690e+mZ2COm224PzaASumf4CVM77ntnAWslt2trzZzTsjd\u002F1dLe7ZmkUgY\u002Fb8RUjmLHBZSeVLxlZpeQoLC1YbjZy222Ll3x\u002Fx\u002FBagvaKCVXRmn6Jw2XyzndNhR8qvYOXUt1BnvW2DND7OLv3pYeTP\u002F5mPKD0sDdysXjXzZz7izA3kMvi8hUtRWp\u002FSkV4V2KejndXNxurOp8wGrZHZqDOfHF7gPJhjM0Avv1ZOm2DxjNxGvJn2xMLxA3nj3M1uqpkNWiCr0UZY9OnVvPnuATgHHQUL\u002F0b+nN8VLfOs7LlU3cYoHe1J9fqokSu9jNzWyKjXLDJ5bDWWVZ+yQ512W3Mz+mQs+e5BzHnpBMx96Xis\u002FOcrICOLeiCraQdkNu2KOuv0QkZeY0vLbrkJ7bVFznp78zEn19IKVy7Fst+eRv78qSZ7VjsR0BZGVsO2MZ3LqFOf0yUPclgNew\u002FmXu8CzHvzPM6lk7DwwxG8HxbfnHM3lGPLQM76vRE+cjfYh1GmcQ+ZEaOV\u002F3yHZX++aXHP1iwCGY3q5SKZM7MoP6l8ydgqLU+Gy0gKjSZ9bkVmw3UiebO4qdz0wEehSQoeuevvjCb73oym+92DZgc\u002Fhgbbn8tNaDlFKkmNd70KDXY4n7EQsd4mfGyp3+PEUAIsf9ODHkWddbeMpJUWqZ9Xp1KxqQrsSxuTmpyezHzK3aA36vc4LWZoG2x\u002FPnI772lpenmhx1nNoyb73oYmfW5HDh9rTUlWp00XND3kGWQ1WY9SQDkdtkPTg5+M7A0rte4Wh6Lx7sMVLfMsey4ld63W5DGrSNtTvT6S8zJlDtMaUNJJxdfqMjPjk+C0H8d9vBKKDHY73oblc7FZQ48msYleqnUIlJgLnB+InwsZnE\u002F1EnbdZQZPEdHKRGnw8ykaojUWz1hjNSeoOL\u002F++shvuEmNO5Hp3\u002FAmGM41nlQT55OfS5U\u002FbaqV06v87voaPAIegVqMQFJd804vKZh8Jo+AR6C2IOCdXm0ZSd8Pj4BHICkEvNNLCiafySPgEagtCKzNTq+2jKHvh0fAI5ACAt7ppQCWz+oR8AjUfAS806v5Y+h74BHwCKSAgHd6KYC1tmX1\u002FfUI1EYEvNOrjaPq++QR8AiUioB3eqVC4xUeAY9AbUTAO73aOKq+T1WDgK+lRiLgnV6NHDbfaI+AR6CiCHinV1Hk1oJyDz30ED799NOketqvXz\u002FMnj27RN5Vq1bh6quvxpQpU0roKiPhwQcfxAcffJBW06X1LdlKCgsLce6552Lp0qXJFvH5KhEB7\u002FQqEdyabnrBggVYtGhRUt2YM2dOwos6KysLO+ywA5o0aZLQzjPPPIM330zfl2t27doVHTt2TFhXRRNL61uy9goKCyAbK1euTLZILclXPbvhnV71HJda0yrnHHbbbTc0bNgwYZ+WLFmCxYsXJ9RVJLF79+5Yb73iL\u002FSsiA1fpnYj4J1eLR7fxx57FJ999hkefvhhXHDBBRg6dCgmTAh+3yHcben79++Ps846CzfccEOZj6Fz587F9ddfj\u002FPPPx8XXXQRnn76aeTn54dNRULlu\u002FLKKzFjxgxLGzFiBJRmQogVFRVh8ODB+PDDD22lJ3uPP\u002F44CgoK8PLLL+Pyyy\u002FHmWeeiUGDBuH334t\u002FW0J9+uKLL3D\u002F\u002FffjnHPOgdr+ww8\u002FhKwCTz75JL766quILN0111yDiy++GCNHjoy0SRm0kr3zzjtx9tln2+PnE088gVX5q6Qq89Qj9LfffhvJs2LFClxyySURLGT31ltvtfap7kkTJ0XyKiLMnn\u002F+ecNQ43LvPfdiyZLA8T\u002F22GM2ZsqnU3k1NtEYaPU9cOBAqTF69Gj8+eefFg+zt956C6++9mpYXK3wze9WYefhi7H90EWVfqoe1bdaDU6isHd6SYBUU7PMmTMXjz76KLT6GTNmDPbcc0\u002FcfffdmDhxonXpp59+gi7g0047DTfeeCO6dOmCUaNGlXBQlplMznODDTawvNdeey1at24dudCpNpo1axaGDRuGXXbZBeusE3yl\u002F+TJk0us5pxzGDJkCHr27Indd98dste3b19o\u002F6tevXoYMGAA5JDU5ptuuslsi6lP2mvcYostoD7tvPPOuOWWWyAnKv3MmTPtUVLxP\u002F74Aw888ABOPvlkc+iHHnqohXJsyi8nr7oUypmrP6tWlu\u002F01Mf58+erCjvl9OTg5bBlV7YaNWpk7Tv66KPxxhtvWL4we+mllyBnLKc\u002FlDeijMwM3kxusD60a9cO7777bjgrfvzxR6iuD97\u002FIJImp9+qVSuT9SgfvT0g\u002FMaOHYvOnTqbfnXZqFeXI7+gEBmuqNJP1aP6VrfN5ZWvRk6vvKZ6fUUQkMOTg8jOzra9tc033xy6aGRr3Lhx2H\u002F\u002F\u002FbH++usjNzfXnE\u002Fjxo3x3XffSV3iLOAqrE6dOsjIyIDsyeGoHELHv\u002F\u002F+aw7v4IMPNluh5FKDzMxMs6VQ9pxzZldOUO1wzmH77be3fcWFCxdG7KgP22yzDfLy8tC7d2\u002FbS9SeWSRDKPLRRx9hv\u002F32Q9hBdO7cGc2bN8fkvyZj6tSpmDZtGo7ue7T1PScnB7vuuivq1q0bKl2xQA5RL23kwNW+Dh06YKeddooxJid1zDHH2D6n9jqPPPJI\u002FPbbbxB+PXr0sJWtHJ0KqQ+nnnoqvpzwJfRSSGkff\u002FxxxOZuu+9m46nVn3QaO2G30UYbSVzts6CwCJkZqLJT9a12o8swsITbKexOGTm8qsYj0Kp1sCIId2STTTbB33\u002F\u002FbaJWRS1btrR4mG222WbmDMJydKgL+eeff8Z5551nq7BJk2If2+65525zMHKG0eVSietx7vXXX7c3vlp1agWoNK2mwnY23HDDcNQclhxxtD6s\u002FOuvv3DfffdBj9fhU4+e0s+bNw9NmzZFdla2xLSdWvEJU73ACRvt3LlTOGoOWnuYYUcsRf369W0fUuMip7v11lubI9PbXuHdq1cvbLzxxnYz0hvyf\u002F75B3L8KtusaTNbyY8fP14i3n77beyzzz4WTwfLcOFVnsLwWcRVXziuML1yOtpdmo3pM\u002F6Bd3qloVNL0v\u002F8I3a\u002FRxe7Lkp1b9111y2xHyS9Hs2kd87Z46biOvW4eumll\u002FJR7HpopTVy5AiEVyTSn3nmWfaxlRdffFFiUmcGV43RbzW\u002F\u002F\u002F57+8iJ6unXrx8UKk9SxuIytWnTBocccgi0vxg+tcemVZB0clDhFVJc0RjROWd7jeFEOdnly5eHRcgJhQVhK7tybOG0BQuKV6lyalrdxd8whHuDBg2siFaGWs1pb3KrrbaCVsE77rgjlKY92J49d0C0U91rr73M2ekmNnnyZBsbM5QGlkkPkZVRFLPSq2w5Dc0u1cT8+Qu80ysVneqnqFCLfv31V3tcUmGtEj744ANsueWWEqEVxeeffx5Z2f016S9888030COWMsg5aKWhfSLtVenRSasuPQpq\u002F69u3XqQrLw6dcFrj0o29VJAZZRe1inno32rsBPRI5xWbXIsKqcLPvImAAAQAElEQVQXHapf8VRP9eOTTz5B2MHIjvq3hC8N1Nb27dvbSxOtqGT7l19+Sfgio1OnThAOyqOzbdu2hpPaKlt6caB0na25zynb2seTXlsCiksXPrfbbjtzUuFV5zvvvGOP6utvsL5l0WpbDuzZZ5+1PU8lduvWDWqfbPXsuaOSIqdWgdpm0L6s3pTLSUaUqxnJDO3lKQyfGUwLxxWmW17NJpdbnH683Dw+Qw1GQI86Wnnp7ag2zrXHJYelLmm1Jr3eAF544YUYc\u002F0Ye5OpFV1Yv4R7IHpLqpcCWoXpLagcm2xphaE9MuXVR1L0mNa4cWO+cR0I5Q9vyNflPpkuSuWLP7WCkV5vKPXGVnuQnbn3pkdovaHUikl1hC9kOdxmzZrFmNHeWdhJ1s2raw5EGeTUDzroIOhNqvqnt85yyM5lwDmHK664why+dHqLqr22Qm7aq2z0KYy0\u002FykM5cj23ntvLFu2zLAaNGiw3STURu1NZnDlqn7IuaoPwkl4q\u002F\u002FhPmiboHGjxla\u002FPrQsnIRr+FFbqzi9CJLDFBZqi8rq847qa8cEn0PcY489oFWe9iWVP11nVgZQWWd2ZmLb6Wp7aXYySlPU5PS33h6HEdeMxvCR12D8+A9jujKd+1l333s\u002F+l85CLfcdgd++unnGH1tE3SR6OLWY93tt9+OfffdN6aLuoBvu+027nsNh\u002FRyFOEMci76yMh1110HrXaOO+443HzzzfbIKXt9+vQJZ7W3r9ojU0K9evXt4yjhvT2tQLT6kS7+lMPTo6fq1r6bLu4zzzwTemOrt7sHHnigvS2WM1VZvWnWI5\u002Fi4VNvb1u0aGHiqaedGtnkV4LaoPplW22XbdUpnWzqIy+qW3uHF154IeRUpYs+tfLSG96rr77aHjXl3PWGWvUqXSs3tVfOSuW0elV9SlMoTO+9917oTbH0ynfa6acZ3sJWefTWVrrwecQRR+Cmm28y5xxOE\u002F7CPSxHh3rRoxuIHp2j01c3nlGBPb31mvJt9HGNcfG+DRBfvkldYMihDfHsRc3x8mUtcNepTdGzE1+OWT3aHyxc3SaXW77WOb2Bg4fisSeewsYbd8ZW3bvjwUcexX0PPGhATOLG9pFHH8dHslU48ID90ZB7KGedewE+\u002FuRT09dmppWGc67ULspRlabURR7WOecQLYfTtcoJxxU65yL7Tlr9KK2sU45IDi+cRyu3sCwnEU6Pr0fpYb3iziXuoxxOorIqo3oSOTvpwqdzJfutG0pYn8i2MA\u002Fro9sYTlOZaBvh9HAYXvmFZeeKMQ2nKdRHcPSIrY\u002F3SE7nmUkPkRm3p1eWvFeXPNx4YlN0bJmNBnkutBdYFAqBqw5vTEcOXPrIHBxz60y89MUSDD6sMTZslRXJg0o+MirZfpWa\u002F3LCBHz73Xe4645bcejBB2GfvffCg\u002Ffdg2P7Hm3tePe999Frp54456wzsd222+DEE47DCccfg7GvvGr62sZ69uyJTfi2trb1y\u002FcnFoGC\u002FAJo1a092FjN6ksZof27+LBPtzxE7+eF9fOXFOCyR2bjrW+XsPIirvSKIvlysoBO69bBkx8uwr8L8rFqVSHe+3kpfp6+At061InkY8FKpYxKtV7Fxse+8hqOPvJI1M3Li6k5fMdt06pViQ\u002FJ5tSps9qfzYqprBoJeqyKf2yqRs3zTUkTAprf2qtNk7kYM9rPy6SXiA+P2amBrczi07+fugL\u002FLSyw1ZzW3NF6vdia9O8qbL5eHdsnlN16dRxaNcrC33PzI\u002FZiGlAJArtTCVbXkEnt17Vs1RJXXT0CvXbZAwcecgReHlu8iuvde2dr2aAhV+G11\u002F4H7e09\u002FcxzOO2UkyzdM49ArUagAp3LsL22Iq7Ygv22QC6EHFo4nsHVYIblK87jUAQ+jYfKFYXCQtz91jzs1a0uhh\u002FVFOfs2RA3nNgc47na+27KskieCjQzpSK1yunNmTMPzz73PHbdpTfeG\u002FcGrh01HDfcfAs+\u002F+KLCCh5fLunPbwPPvyYj7Wv2ONfRkZmRO8jHgGPQDECmfRueozViu2wbRug7w4N7czJdhZK3r97XT6aIuaUw3M0Ey4fhED39XNRP8dh\u002FuICrMwvwvIVhWjbLAuN8jIi5VmsUqlWOb327duhfr162GnHnsjMzETnTp1w\u002FLF98cH4Dw3E2+64i2\u002Fn6uDdt+UQR+C1sS9h8803xa2332F6zzwCHoFYBDK4itOLC63cFi0rwKLl+XYWMVs4voSOS\u002Fky+MIjHDqW0ylZ5RW2aZKBo3dqiFEvzsatr8\u002FFI+PnY8ATM9GQDm\u002FnTfMQLk\u002FTlUq1yultuMEGkc9ohVHLzs5GkUaICb\u002F+9htfZMR+sHP7bbfFeK76qPbkEfAIxCGgFV4mvYTO8b8swdvfL8G4H5bYKk3hOMqf\u002Fr4U0ofzKszgMk+rPcWl09mmcRYWLSvEf3yJIVk6nRP\u002FW4mN+YJDcaXHNSHtIrtTis0amHzEYYfiiy8n4OdffrXWz5o9G089\u002FWzE0XXv1s0ef\u002FUvP8qgD94+9cyz2Kp7N4n+9Ah4BOIQyLC9uiI+ehbanltmSNbKL4OruYyQHKQXhvIVQXqZitb\u002F+e9y5PLFxb7d6iMvu4j2irBe80zsuHFd\u002FPb3csqFVl7lKvOsVU6vTZvWGD5sKK4ZdR322Hs\u002FHHn0sTjh+GOx\u002FXbbGoann3oyOnTogH0POBh79TkAu+y+N+QAhwy+0vSeeQQ8ArEIaOWlx9MghK3oJL\u002Fw6XzGi3gqLRwC\u002FQ5piYfPb4c+PRphm0518fAF6+GKg1pYPn2DyugXZqLXpvVw55nr4o7T10X\u002Fw1ryRcZivP\u002FjYsujemJbkH6pVjk9wbPtNj3w6MP34+UXnrG9uyMPP0zJduoDqAP6XY5PP3wfzzzxGD7\u002FZDxuGHMtmjRubHrPPAIegVgEtM+WqRUd9+uiw\u002FG\u002FLOaqrMj24aLTrx\u002F7H067fQpOuW0KTtXJ+I2v\u002FBfJ99fM5Rjy1Ayce+90XPn4DFx4\u002F3S8\u002FMV8uCj7sS1Iv1TrnF4YIn3CPxxPFDZq1BDOuUSqJNNqRrYZM2bgoYcesn8dC\u002F9Tf3Vvudpb2g8S6UtPP\u002Fig+As1K7Mvqkf1VWYd1d12eJ8t3aE22pevLIh8Xi\u002FafmVjUmudXmUDV1Ps6387O3bsCH03XW5ubo1otr59pLSvfCrrh3\u002F0bcT6P9t0dVJbIaovXfZqop3wnlxVhpWNk3d6lY3wGrSvbwfWt4Lon+4T\u002Fe\u002FnGmxahavu3r07Svvhn8WLF5f4j5sKV8SC+uop1cfoWkvaY9MeXlWGlQ22d3qVjfAasv\u002FSSy9hyJAh9qJGX4n0yCOPWEv0VUf6anL9jsPw4cMtTV9MqW8NOeuss+wxWN\u002FvZgqyxx57FPp6+dJ+iEf\u002F7P7cc8\u002FZj9zoG0z0zSP6EaB\u002F\u002F\u002F3Xvv2YJiL06quv2vfIhRNUj76GSV\u002F5pG8aif+BG+WTfX0Lih41Jcf\u002F8I\u002FSdOq3QHTqK63U36FDhyoZ+i49rf704z\u002F6qif9zoe+sknKL7\u002F80n5ISN\u002FUfNlll9mPJ70a9YM6+hJP1ae8Ov\u002F77z\u002F7mip9sam+neXrr79Wsp1qZyIcTFmDmfbrqvqsTLgaN24E7\u002FQqE+E1aFtfySQnpkc0fW2SvpZIzdG3\u002FD7zzDP2exD68R2l6ZuLTzrpJPsKeH2vmxyk8kk3Z85c2xPU72wk+iGe55973r7cUl9Bdccdd9iXXuqjQDrDNmRHp5yhTsWnTJkCOQm1QY7y2GOPte+oky58ql03XH+D7b3qyxOUri\u002FXnDNnjqIxp8rre+r0w0Xqr9qjDMuWLYO+fUTfqSfHqh9F+uijj6TC\u002FPnz8c4746AvLdUNQo7xySeejPwinNoqR6fMWkXqewd32mknaMtAX9elXy7Tnqn0peEgXU0+gxUeIm9Wq0KuTLzartPGO73KBHhN2nbOQf+V4pyz74BzziF8yIHom3gzMoJ7nn6DIfzFBPoC0c6dO9uXa4bz6\u002FcYtinlh3j0lUZyNvouPdnTd92FbYXLJwr1ZZ36+iiVkb59+\u002FaQY1Vcp166yLnoO\u002F20gizv8dw5Z\u002F2VPX0gXX0HD30Xnk7J+qJTtU8Olyqj3Nw86Aahr8tSv\u002FX7G\u002FrBIFNGMe0Xam9U3zrtnEPjxo3txqHVoLJVFAeVrc5nTiboJPiWFoVVEqq+ysRDXzEWzPrKrMXbrnYI6NfPohulC1e\u002FCauVjEJd4HI64TxyBOF4Ll+GyFlpdaSvWddKSo4prE827Lh+R+gLTPXtyHrk1tegR9c5duzLtoI84YQTIEeWrN34fNrX1JeH6ss3dT711FOIrkd9c85FijVq1MhWfpGEUESO8pNPPoFWi+FT2wL6GFRFcQiZrtbBIds3sQ8U6+2qfhujMsPcbAfVV9mAeKdX2QhXc\u002Ft6SyqncPLJJ9vXl+txU7+5kEyz9bEgrfAS7cVptSXnoq8TCtuaPn16OGqhvoZdj7Z6rNRenB67TUF20EEHQ29Ob7rpJugxl0nlklZz8XnvvPNOaFWrPTidhx56aLl2EmVo06YNtBLUtzyHT+2J6tG5LBwS2apJad02qI+hR7fD8OPaV\u002Fo5tG87qL7Kxsc7vcpGuJrb16a+zvBqSj+bmMiJldaN7bffDnq00++9Ko9+xlB7Ya1bt7YVU\u002FgHdfSjNvoBIOXRqUfI8H6Z8m666abQm2bpdGo1qRcSehzRY65WlEov65QdtV8\u002FgBTOJ5vOBSu5JUsWo7TP\u002F4XzlxbqEVl9mzBhAsI\u002FhqSXJEpTmdJwkM6f1QsB7\u002FSq13iktTV6FNUP1kQb1eOYznCa9qb0kkOPmDpfeeUVaP9OZZVHeeMfX\u002FPy8iCnJP3RR\u002FeFnI0eUy+55BJ7GaIVnvRaPeotsd6a6g2p9s7C7ZET029zaPWlsnqTKr1shuvUPp5exmiPUL8xIV3dvLolvlRC6TqVTz9WpHaoTr1kOOWUU\u002FD0009Dq7PrrhuD7bbbDrKv\u002FGpj8+bNFI2cuaHHdyUoXq9uPUXtR8L79esHvRXX22Y5ZP3imynJSsOBKk8VRaCSynmnV0nAVgezWp3o4o9uix4X9agWnaa9Nb151UWtC1qORo5Pecr7IR49Usq53XXXXRg27CrokU8vQ1RWP0d433332dtOvRU+\u002FPDDbfNfOv3Q0NVXX20fq5GzVd1hhxhdp3MOxx9\u002FPNQmlYv\u002F4R+lhU\u002FnHOTA77v\u002FPujD2GqHvi5fznXAgP4YOnQoDjvsMBxzzDFWRJ9f7Ns3iFsC2emnnw69oWXUwlNOPUVRO\u002FVmWP3TjwFp\u002F1POet111zVdWThYBs+qDQLe6VWboaichuhijLas1VO0HI7r8VZ7U5Kj88SXj9dL1umcQ6IfF5JdrZiUR3HngkdNyTql04pL8fCZqE7tEUrvXGx5pcWf2VnZbEuwQkPoCLfNORf5wSKp1CaF4TO670qL1ystUZuVrtO5xDhI58\u002FqgYB3etVjHHwrPAIegSpCoPY4vSoCzFfjEfAI1GwEvNOr62dvZgAAEABJREFU2ePnW+8R8AikiIB3eikC5rN7BDwCNRsB7\u002FRq9vil0Hqf1SPgERAC3ukJBX96BDwCaw0C3umtNUPtO+oR8AgIAe\u002F0hII\u002FPQKAx2AtQcA7vbVkoH03PQIegQAB7\u002FQCHDz3CHgE1hIEvNNbSwbad9MjsLoI1Jby3unVlpH0\u002FfAIeASSQsA7vaRg8pk8Ah6B2oKAd3q1ZSR9PzwCHoGkEMjQrzwlc8paMvnCeXy4GOnCwGOfPizTNSbeTvUZk1Svj4wG+RPQIP8rnhPQsJRQehkuS9+Adrz+q4Q4NigF1zBe5emFfQOPb5nz0+MzYa3FJ9XrI8OBfw7iYglDRz10MHTMEZBDOJTeBQK5i6RTIDl4vSBxYnD8C8hF5PLwAQ8XFCJ3ICMVh+WV93pBVowXwSMVyx6fmo0PeDiOaEAO8WH8+GYUoQghCoWJZegwlTEVKTM\u002Fc3k9QSgV31TwZF6a8ngShLTgaXYCUL29AAzymju\u002FgqFMuv220gs8I0uakzSmJIi5gMEOB0rGGAJiLmDiXnaCwFh68QDSay9oohl1suwsasx5OYQDEEDhQiHgZUFQDfEANDTGnGLOosZcAjlqpUdfb2SMK7nYEDosyVgJffEd0+sJDimNOBB7j28a8TRTxtI7TmbSmLdLBAKqAjxSvD6iVnoOgVNMHEKHqYwxqw8JAqkKcCD2jjUF5LB2hL6ffpw11ZOYBwChSiKfZXHgSg+hZ+GyQ2qTyke\u002F7vMRBFL6cCD4abVHY6T0tY\u002FGSN4eQSB5HAgCqepwSPH64EqPJeQBedJdiiCmNx4Wgod0DKLleL2XCRBxIsFwUoQnafVlAB5fAASTFISK8CR5mSCs1fMDQCr950qPu0V0y0VFYnLOoTBKVhQ6TGUM0fmlj5btWd4SA3sWNRbIXk8covCwqDGmGzgMo2Vi7\u002FENzbsE+BhUxojb2qNXZ9nb5K7f2jx\u002FeHnE+COCEiPb1DAmyIrAlZ4zL0kOOJExRotD86LgYUnGSugdUwJyiA9V3gWJ5M7rDQJjhkd5+ICHY86AHOLD8sp7vSAriVsYR49PzcYHPFwwmOQOZKTiMH58baVnnhE87GZqTElyiwwDmdoYmaleJgi8z4ZwIEKVJQemQ\u002FVYJRyXILFK6g+q9PUbDsY8\u002Fpx+AqFazD+2haOS9Py0lR7doghiLmDiMTJ0ODDdGENAzAVM3MtOEBhLLx5Aeu0FTTSjTpadRY05L4dwAAIoXCgEvCwIqiEegIbGmFPMWRRBNBDILdExMWqlR19pZIxOPDaEDksyVkJf7PG9nuCQ0ogDsff4phFPM2UsveNkJo15u0QgoCrAI8XrI2ql50AnSEocQoepjJWaz1ETkIMPBUEacAAIZRrsmAlj3h4RCMjjUeNxANiF5MeRKz2EnoXLDqlNKh\u002F9us9HEEjpw4Hgp9UejZHS1z4aI3l7BIHkcSAIpKrDIcXrgys9lpCT5El3KYKY3nhYCB7SMYiW4\u002FU1Xa7W7Sf21bp9nB++fRok6BIx5vEABAanRhAqwpOUfhlAKnhzpcfdIrrl8j7HAx3KFzyol\u002Fk5GMsS9bkYixqT8zcjvnwUHhY1lhgfg74MvamMJS5vKmNez9kuEPz8i5oPFjUmaGre9Znq9cGVnjMvSQ44kTFGi0PzouBhScZK6B1TAnKID1XeBYnkzusNAmOGR3n4gIdjzoAc4sPyynu9ICuJWxhHj0\u002FNxgc8XDCY5A5kpOIwfnxtpWcrM\u002FAwJ29MSXL7DAOZ2hiZqV4mCJGVgwCqLJm2aXrN4s02cDKQ2JKAfHsMB2PEhQBZ1JiXCYdAqI7Xh6306BZFEHMBE4+RocOB6cYYAmIuYOJedoLAWHrxANJrL2iiGXWy7CxqzHk5hAMQQOFCIeBlQVAN8QA0NMacYs6ixlwCOWqlF75DJQ6hw1TG6MR9SBBIVYADsS++Y1ZBfVaFsarpn1VlzNdHBALyeCSNQ4rXR9RKzyFwiolD6DCVMWb1IUEgVQEOxN6xpoAcfCgIqhsOvj1rbF4CrDp5\u002FLnSQ2hvpuyQ2qTy8f7k8xEEUvpwIPhptUdjpPS1j8ZI3h5BIHkcCAKp6nBI8frgSo8l5CR50l2KIKY3HhaCh3QMouV4vZcJEHEiwXBShCdp9WUAHl8ABJMUhIrwJHmZIKzV8wNAKv3nSo+7RXTL\u002FnN6AkE3p1AY9bklixpbM3rwKG98vD40bsFGkP8cXtR8taixNTN\u002FreqiIlXO0QmNkyUqKTn\u002FU9b85uURM96sJEa2qowF9XGl58xLkgNOZIzR4tC8KHhYkrESeseUgBziQ5V3QSK583qDwJjhUR4+4OGYMyCH+LC88l4vyEriFsbR41Oz8QEPFwwmuQMZqTiMH19b6ZlnBA9zwsaUJLfIMJCpjZGZ6mWCwPtUCAciVFlyYDpUj1XCcQkSq6T+oEpfv+FgzOPP6ScQqsX8Y1s4KknPT1vp0S2KIOYCJh4jQ4cD040xBMRcwMS97ASBsfTiAaTXXtBEM+pk2VnUmPNyCAcggMKFQsDLgqAa4gFoaIw5xZxFjbkEctRKj77SyBideGwIHZZkrIS+2OOnRe\u002FtE4GAiCex9\u002FgSByNjhMaHBIHkceDlkRIOUSs9h8ApJg6hw1TGmNWHBIFUBTgQe8eaAnJINrz\u002FqfEY\u002F+nvlv+zrybigac\u002FZNHkyzMzqXbknz1nMS4f\u002Fkyt6Y9jTwJyNr4uEMjd2icDKfWbKz2EnoXLDqlNKh\u002FvOz4fQSClDweCXxF73TZrj47rNbd2LFy8HAsWLuMdMTCWqr2hN7yMv6bMqnD5VOtLd\u002F7ly1dh1tzFNbb96cajVtkLprTN82T6xZUeS+jmwJPuUgQxvfGwEDykYxAtx+u9TICIEwmGkyI8SasvA4jHNxm5e5f2WG\u002FdZixsBB0Vbc+ChUuxjI6jouWTaS9onAQLFeFJSossm+CRLntruj++\u002FmAwbTwVVYQnCRrrsvDhSq8I9hEWY3KW9JWiKFlR6FC67pUKlaiQskWNlV6+rM\u002FZWFFjvjxHQyBwTAxcoSvkY2WpovCyqDEVlZIh5Sdf\u002FAwTvv+LZSnTkgxF2\u002F9v5kLccv\u002FbuGToU7hixLP4+vspzFVcngJmzJyPi6n\u002Fb\u002FYi3PbQO7hwyBP44qtJ+OLrSXjyxc\u002Fx2jvf4sLBT+D7n6fhy28m46FnPlJlrDOwc9N9b+GlN76JyKp\u002F5C2vQnUX5hfixTe+xqXDnsHplz2EgaNewO+T\u002Fo0pr\u002FzsCmZzlTbkuhfx42\u002FTMfzGsThnwKO465H3sXTZCtpmEWaaMm0Orr5pLG09jKu4Mv2c7QyXt0wEQLL6pflYWn7pw\u002F3737vf4dKrnsb5Ax\u002FHq299R1URKyOxvh9+no6Rt76Ki4Y8ieE3vYK\u002F\u002F5lv+g8++c0wES7C69wBj+GZl79gIVFxeWYmsUVKoj0KJAnMFyVb1BjTmcMoSraosbVTz2Hl8IZwM3CIQxQeFjXGdOq50nOQVyQHnMgYo8Wh9NBhScZK6B1TAnKID1XeBYnkzusNAmOGR3n4gIdjzoAc4sPSyv83eyHmzFuMiB6A459oyZKVGHX7a+i1bWeMGXIk+p\u002FbB48+\u002Fwn++W+BMjGLs3Cdlo1x3cAj0LJZfZx1\u002FC6MH4lttlof87ny++Cz3zBvwTIMvvhAdNmkHVeVTfEeL\u002FgVq\u002FKt\u002FOKlK\u002FApHc+b7\u002F+g2Wb2Zvy7ANNmzEWLpvVRwHlaPy8HAy\u002FYD3ePPhF77bI5brz3LbAwKajfKeaAZUtX4teJ\u002F5m9C07bE4MuPMAc3h0Pvwf1b9Gi5bj65rHYZYdNcPvIY3HAHlvikec\u002Fxo+\u002F\u002FG16MwrA8U9UVn7p1b+3xv+EFSsKMPTSg3Duibvh8Zc+w9Tpc2UEf\u002F41E\u002Fc\u002F9SFOOaoXbrzqaBzepwduuOcNFNCR99q+k+F03aAjMezSg5HBq6x7l45WLlx\u002FdKj2R8uqP1r2ekHnxAhNghBInG5ZHeLxs5UenZ\u002FIJmaRYpyMpBgZOphYmp6qmPxeJmAEIS14BaZSxzemHAVSuD3f\u002FzoNHdu1QNfN24HTAo0a1sWuPTfBl9\u002F9FarHMnM2FCEzMwPOOWRmZCArOyOiZxL6HrQtmjaqx3xAqxYN0b5tU3z3w1STtVrah46sCfV\u002FTp5p5T6Z8Ad22qYTHG1mZ2Vg9503RWPWDQfssNWGWLh4BRbG7D0aiAgfh+zbHQ3q5bKuRuZoJnB1Kof46dcTsUH7lui5zYbIzsrElpu3x\u002Fa0N\u002F7z36zecPkitYwmy8vPLKibVwcH7d0N9evmYKMNWmOjDi0xdcYcszf+89+x325d0LJFA5M7bdgazZs2wF\u002FTZrMrjjhlWjsefPoj7LPLFtigQwvLF65f9oOmMBaQ1xsOxgRN8nhwcFkqqfw\u002FL5wO3oMcOEqiUJhYhg5TGSs3P3NBmVzAxL3sBIGx1PAAUssfVAEdjEKFLQQYZYw0lY+CH0\u002F4EyP4WDacj4QjeH5Gx5Gbk6VMzAeIuYAhfIRlx4QNO7TiKoZOkAIJytp7u43x8Vd\u002FKgo5nB17dMJO226ET1iXLviPvvgDO26zkekLCgrxxrs\u002FYNiNL2PUba\u002FZmZ9fgBUr800v5gIGHXJmcrDhpHZ0sHVz6+CfWQswh4+\u002FbVo1psqBTIRNN1oHk+mETEBwOAkO5eZnFmxIJ+ccYwHZjWEF9zVlYvLUWbj3yQ9j8NO+J6QM5R\u002F34U9YyVXv3rtuodSQKlCSe5kgOCHjDApjriIyoFLGyit\u002Fw8QXELXSo680MkZPGxtChyUZK6HXhGYiyesJAimNOBD7CuFr5QLmnIOcTNhO61aNsPEGrXDlhftjIB8VFY644lDsufPmYONJse3PzMjAKl7A4fIWmunYfD26dcR33OuaPG0W9Ii4QYfm2L77BpBD\u002FYOPp7m52XwMbmb2v\u002Ft5Gt779Ddcfta+6Hfuvrjs7H3pRB2oJMXaVeIqOsRpoZWW6l++PB9Ll69E8yb10bplQ\u002Fw+8Z+YcvPmL0HjRnVVFM4VobCwKKIvL79ygoeF1hQykwMmB3vovlvF4DdqwOHYsGOwopsyfRZeHfcdzuSWgIOL1Btjjya9bCCsHj42JMnZ+Xzm69ErPQeODSlxCB2mMlZqPkdNQA4+FARpwAEglBWwA7AcIKZVyx9\u002F\u002FWd7VJI367QupnHj\u002FavvJtMZFjDJYSJXL9qMp0CKrW\u002FdNk3w9U9TgUKAShL1QBAy6hgT6dFzy83acn\u002FrLfTarjOcy0DjxvX42NscdzzyHnpv31mFoPyrVhVgJVd1depkmjz+s1\u002FNMVEguUg+CkDAMO7DX8zR8SrB2De\u002FwUZ8bGzYMA+bd2qLGf8txLc\u002F6tG6CEuWrMD\u002F3vseWmmqaJuWjZHB55pJU2abqfLyOxUCyJ1YEAIMAbFttuxoq9e\u002Fpgb2hMs3P07BUu49aqV624Pv4RzuAwoP5XcBI3dW3jEWkFtDci2qFyCUyfUHyNdKD9AEop8sM2SuMvXllV8T+rFvfIGvvjHtwFcAABAASURBVJ8YaXc+L7Kb7nkVo299EaNv4xkKv\u002F5ukiCI5JOwJtpbar0EvyLtycupg7zcHOtXh3bN+bKhrb31fPP9H9G8WQMMOK8PXnj9a5zLN5MXDnkSTzz\u002FKWsisTKSlQuHh\u002FfZGt\u002F8MAVn9HsE9zz2AXLqZCOXj8JhfXS4+46b4j++7d2Jj7bh9N16bop\u002FZi6A9tnC\u002Fey+RXt05l7ZOVc+hgGjnsdiOiq94MjmXl+4XDhkq2yPbaP1W2PQ6BdwNt\u002Fe\u002FvzH37jw9D2tnS1aNMRlZ+6Fx\u002FnG+rwrH8eFQ5+0uuR4VV8G9\u002FmO2G9rjL79f7j9wXdQXn71rzlftoTrV6j+1snJtvq26toRB+\u002Fd3d5+XzDoCZw76HF89tVEOOfwEff7pvJlzS33j8N5xFbtuf2hd6yc7Kg9PuSIEgTS6uMSmErKDrNqpcfAgYMFQCF4KOQZLTMV0TLHtlrLP\u002F82DZcMewzf\u002FMiNefZF7dXj1u0Pv4Uum7UvPjdtj1baC2Keats\u002FAGo\u002F2EYSBZIiPEkUSIrwJFEgMXL6cb35drYTBRJXOeectBtuG34Mdt9xE8jehh1bYmS\u002FQ3HTVX1x7cAjMOjiA9CWKzqwrPQWggfltus2xS0se\u002F3gI3Fa317YeYfOOJP2qYLlU4QnCZtv0haP33YaHUsDqUzfo1sHS2scemkh+9lc4emN8M3DjsFVlx6Eg\u002FbpjpuH9UVjrgylV2HZU2gngJ24H3j90KOgNuutarPG9SGd8m+28boYwzem17GN9153Eg6jk1N6WL8PXzzcPuJYnNp3Zyi9rPzq37GHbI9w\u002Fcqv\u002FvbaNoQnFcqjdlwz4DDcenVfnHXiruaYd+u1KZ6+60zcOuIY3ErMFAp7GWOxSHu9bFAYE74VxgNAsuXBw\u002Fb07CMsxuQs6XtFUbKizCslb1JSMqpEixbBosaYzhxGUbJFjVWNXp++HzDqCWy5yXpqSnH72AnnHN+mdcfeu3QLwl27YZ1WTZnHOsP8oTCqvRY1VjXtZyNi28N263Nllh6wGL01zVhs+3SBcXSYl+khfW5eNjIzM5kW6ift1amThezIW9lQeih\u002FfPn69XM4wZyVNzssb1mNsR7Koky+nVUYXT5L9QaJVj6IFrHuTGRxdSc5I9PJSIxepplAFKQK2leHDlP5o+2H5TytxgKBnDlUREYY6u1zDvsbjWduXH4WYnVFQT8pWFGyzFLan8eXKY43FWYlFamRVp4CKbZ+Sl4viIgnwSERkTiZiSnhp4kRPZ5llVdeDpXj4ALkYglD5xAcDqXqHTUBOWVitDikn4mRKZAqT3\u002FLfa\u002FhwD17cMXRnvWwOVYVGUIHo04aB3KHqm4fXFBvOCyvfvBwQWZyBzJScVhe+dqgb9GsIQ7r0z2m3xRIDrWhf+xFiXGFU5KD71+AA1wpIUCVKROG0fiBh630zDNSCEK5XbsZGaMftlDqsvQsZfnC+deU\u002FOW3f+CHX6bi+CN6h5scapeJdge597Fx2OvoEdj10KG45pYXkM+9vjXV3qTwYtOrdfvYOFIIZ8YCSqucw7e+fXbbklMwME6eVvveXjDJkpqPBItUffAPmp5Ue5hVe3phD0nRosboMWNlSlCiC5h4tZMXL12Oq65\u002FFiP6H40sPV4BUe0EH6EcdDTlntFLD16OW0ecgp9\u002Fn44xd42Nysc8AUGJLmDia04G1mz9ztdPCAwEp5FwFjXmvBzCAQigcKEQqDIZUFXGnGLOosZcnAweUSs9+m4jY1F31EBm3jhPGqQX3xnWvDz61pfQ95Cd0K5NcxQWFtqqzsLQ57MaN6yPb94ajUP7bI\u002Fc3Cxs1rkdzjh+D7z5\u002Fncl+ptivyq3PMGvVu2xoTZWuf22Koz5eohAQB6PEjikcH0wa\u002FRKzyFwiolD6DCVMWatXuGKFfl468PvcP1dr2Lrffuhx7798cxrn+Hm+9\u002FAASeMjrS3fr08UCAF7W\u002Fdogn0XwCOKQG5GL0LEsndmksH1mz91nVjvh1EICCPR7XBAWBTkhsP8OBKjzy4eYRWcollppapp4k1qs\u002FhG7jPX70GE94cja\u002FeGI0JPI\u002Fcb3tceNq+eOWRfro5cK9vCm646xXMnrPI5OXLVuGuR9\u002FGnjt3NVlsTfcjYf0EP2E6E0lrFHdffzA4Hoc1iENQdVLXAbNqpcfAAXrDAYXgoZBntMxURMvl5a8Oev3DeD19OJd9UXs26rgO6tXLxYEnjcaOBw7EzocNRm6dLFxx7kGQHsoHHgp5VhtZTapO7WFbUsXL59cgQlPKmMcDEBicSkGoCE9S6jKAZPEEj4wiLm\u002FsIzPG5Cx5zxJFyYoyr5TKHYRKVD6lKIySmWT7aRaSmcqYiiozwyjZosaYzvxGUbJFjaWmv\u002FiM\u002FXH0wT3ZFpZjeX0e6\u002FTjdsfHLw\u002FH648PwGdjR+LqfkchOzuLeULtssqD\u002FEGUCEnF8mHZwijZosZYzpQMo2SLGmN6BfTCPtnPIbG1qiSmP1a1ManUGYZRskWNMb0C7bOixnx5j3\u002FVz69Urg\u002FlrZWf0wNvF44sMysDzukEJJORnAQ0rF8XLtOZ7JySjJlMRiqW17QePBxbFJBDfLim2+fr15CUHJfwOK1JfL78+i+M\u002F\u002FRXNqV6ts+pZW718AMPRzsBOcSH0fiDh630Qjd33aYZDXlqKimQAlkiBVIgk5eZ3+uJGEGI3PkpEjySJTJkgkWNlS0HWasc7wee\u002FBCffPVnqN6gEWnpT9DlkN1AIF+7ZcKrSZBOfPX506de+QKdN2wj07UXX2KX7PxhVu3phT0jRYsak7OEmAsY7HCgZIwhIOYCJu5lJwiMpRcPIL32giaaUSfLzqLGXJS8cPEyLOIZSiqhD9JdKB3wsiCoPniM\u002F+w37LxdZ7Ru2UhDo8YxrD7tY2NIaWgPQDuAmAuYeEIZPKJWevSVRsZ4Z4gNmTfuThGrL75D+XSCR0ojDgR\u002FjeBr9QZsjdRvEBpLL55m0littttl0\u002FXQZ7cutf+6tSma3HgCWdErPQe5RxcwchcjQ4clGSuhd0wJyMGHgiCNOACENHV7jz7\u002FCT7\u002FehIefOYj6OuPhox5CRO+nSJjEXvS9xv5LM684hFcf\u002Febkd+AcMwBHo6noo6soKAAz7\u002F2FS4c8qTZu\u002Fux9+3746giOQy69gX8OWkmrrvzdZxx+cO4+qax0O\u002FNUklyWLmqAA8\u002F87H9\u002Fqx+bOelN77mBelAJe574kNcOOQJ+5Edhfo6pq9\u002FmEKVsy8gHXbDWJxxxcP2Iz3vfPSzpZORgvKOMZG+av6Oh9\u002FF2f0fhb6ySj9elM92l2a\u002FqKAIL735DS6\u002F+lmczjYPGv0i9L2DYXvz5i\u002FFmLvewPkDn7D2PfPylygoKGRVztrtGBOVZl\u002F6z76eiLLa\u002F+lXE9F\u002F5HM45ZIHcdX1L7P+mZj291xcNPTJGDyGE0\u002FZW7BoKR586iP72qqz+j2K0Xf8z75iX+2Q\u002Fq9pszDy5lcxYNRz9oNPWvEpPayvmaGLwdsFnSB30OEYC8ihrHDblvvU7u\u002FT421cxAvLyBjvBzUvhDXZWCrt148CPfLcJ9h6iw4YM\u002Fgo7NV7c9z5yHv4869ZhsuPv07H\u002Fdy3O\u002F3Y3rh52DHosnFb+3WvufMWm57VBiErJeGF17\u002FB979Mw5CLD7Afy9GXcl5Hh1Bk\u002F\u002FEC\u002FP3vAjz+0mc4aK\u002FuuH7I0dC\u002F+8nxyojK65fX6tfLta+zumbAEfZ7Eh989qv165SjdsJ1A4\u002FEtTzPOWE3yLa+a0\u002Fl9EWjJx+5I+4efQIuPmNvPPTMJ\u002FYrbWG74VDtGEPHXa9uDm4c2hc3DDkKrVo0wqqVBSjNfn4hUC+3DgZcsJ\u002FZ35MY3XDPmzJp7dKvu+m3N2666mi2j\u002FZaNsQqFlK7lCkclmZf+rLar2+PfvjZj3HaMb1x35gTccLhPbmlsBTt1m3G+o4wPIRL+7bNsFXXDqoS+inOThu0xnWDjsTNVx+DFk0b2PcISjl\u002F4VIMu\u002FEV7LzDxrhz5HH2zc768L3aIX2tDGFDZay8\u002Fl28wSFa6bGEnCPPwEMmlpmKsvR6Q+L1BpGxtOIBoEL2AHTbfD1ssWlb6KuYduixIbpsui6+\u002FHaS2Rv34c84YM8tsX77FvZveXv03gxNGtXFdz9NMz2LQ9NCTPW\u002F\u002Ft4POO7QHdCkcT1zaEcftB1+m\u002Fgv\u002Fp29ENKDmXtzD2mjDVqhQf0c9NquU+Q3KuYvXGI\u002F76ivWM\u002FKzmR7MrDf7l2h385QuQy+Sc+uk2mrqLseew\u002Fnn7IH6tXLkQq9tu+MdrzoJazburF9zf10roQks0pYyMjUv+dg2oy5OOaQ7aw\u002FOTlZ2G3HTZBXtw5Ks18nOwPhfrsMoOfWG9qPEy1atMzsalWXk5OJoHwGem+\u002FsdkO95fVWr5An3r7tWrdb\u002Fcu9sNBLsOh43ot0L1LB8i+4USs3tfbVybsvcsWUH3ao9PvjOhfKXOo78lxnTRllrXj828m2RezSp9JXdNG9bDrTpuCxU2v8iCrVTKAZPuzacO2Wulxt4busbzPgUGH8oVuF9H57SNaxuRsLZP\u002FnFgUHhY1VjF8DPqKlGfB1lzpWFFjwMYbtcH0f+ba+Myks2rZrCHjbFdIv\u002FnG60Lf+mvjy\u002FIcTdMvXboCS3i2bN6AmUnMX79uDtZbtymm\u002Fz2PeZiTtH775lSSqG9QL89WJYzysXkOFixajuE3v2K\u002FW3v1jWPxGB+\u002FGzXIY9kgv6bWvY+\u002Fj125StmgQwsmioow4bvJGMFyo277n5X\u002F\u002Fte\u002FsXzFKilZpHj+zuOjaDM65Cx9750qZXuoLdN+Ph99\u002F\u002FfO9\u002FZYec2tr+Ga216zf0sM2+978Lb46bcZOHfAY7jjoXcxcUrwq26GTxL2VX9Z7Z81dxGaN9UYmDHrDxnbHMhTps\u002FGa+98hzOO6w3HP9nTI\u002FwjXB0O54pOv7s76vbXI3joB5JaNKsfKa\u002F8BoUxQRbYLa39yh9dv2Qraqx6luc0jelvee3nvYVQOhBOYwlD86LgYVmMxeST3jElIIf4sOr1akJxO2p6\u002FeDhAlDJHchIxWGp\u002FQPw5+SZiNYvmL8MLZs3hOPfuq2b2EUcrZ87bwnkiKR3zkGPjAxQNy+Hq7u6+Cv0GxPS0wTkaBo1zGXUgQwQs6gx6FB5PWZmZWbgsjP3wcCLDsCgCw\u002FAVZcdbL8jIb1juXe5V6ffl9iXK0DJTMLixStw071v45Sje0E\u002FHjTwgv2xyYatZRbSK1+4fJtWjfH3fwu4UltOlSuhT2T\u002F+5+n44NPf8MVZ++L\u002Fuf1weUM9WjtaEG0buumuOzsfXDD0KOxbff16XRfhVatYb3CcP2J7JfX\u002FvXWacbV8j+sykXaS4HkzJHd+sA7xGh3NOC2ABNJDmPf\u002FhYr+Mg+4Pw+GHDefrjkjD1hB01oTH\u002F9I9ZeuH0sTGImI2Mm13S9+u7Yk4Ac4sP4\u002FkW9vQXMQwZMPEamNkbm\u002FcLLBEF3QoHFaOXhQfArZJ\u002FlfvljBvQrZCo\u002Fa\u002FYivMdHpW6braeF9LxBAAAQAElEQVQmo0eXjtAm+7Tpc0z+i49IX\u002F84Fdt0W9\u002FkTh1b4effZ0Cb\u002FSq\u002FbbcN8Nb4H7FgwVLTj\u002FvgJzrDbKzPRzLpLVGMAsnwYBMslNNrt04TvDLuWyxbtkq5MGfuEq6ippt+Gh9XdTEXr2hYkkbyCwtQUFjIeZxh+f6aOtM2+qk1ORp\u002FrULbt22KsW99g6X6qUaWV\u002Fvz+QKlNPsrV+XTgeQjOzvT7H1AfApDe5RFhcC3P01BAffw6tTJQpeN29lv4K5aVWTtF7MY6ynNfn457e\u002FRtT30SKqXJ7K3kI\u002FVk6fOVpT7reOxMx\u002FtN+rY0mQx1ac9wkK+TMnIyEARG\u002FnuR78YHNJv2mkdzOaNSz\u002FvWcB+r8ovwC+\u002F\u002FSOV9U\u002FlJbDJtUdm71Ppj630OKNEEHMBE4+RocOB6cYYAmIuYOJedoLAWHrxACpmD8C+u3bF869\u002FxbeAT2DwmBdxwB5d0WWzdmZvm63Wxz67boFRd7yOCwc\u002FAb2UOOeEXbFO68am70Hnp0faM\u002Fs\u002Fgol\u002FzeR+3vZcBdbFZcOf5ePeo3j3k19wyel7QXtP7DUaN8pDfT7SqrBkffFnXm42wvKA8\u002FeDfj3s\u002FEGP823pM7jm1lfpcApM\u002F+IbX9mPCV056gV7K3n+wMfx9vif0KRhPRx\u002F2PYYdN0L0NvhsW99xxVXR+TWCdtlTQFBe2L9z9kXU7m3d96Vj0H1vPnBjyjgo1lp9rfaogP0wuTcgY\u002FhytHP2yN8i6b1ob0+tfv7X\u002F7GhXxbPXTMS1Ab9ua+Z4vm9aWydjvFHFCa\u002FfLav3XX9RH8wNA4a+9AvgGfO38J\u002Fv5nHsZ\u002F\u002Fgfe4D7qecRCeFwx4lmsWFGAA\u002FfuZlsUlwx7Cv2veR5t12kKfQW+mtKiWQP0Iwav0PGfS5zV9l8mzpAqpr1scu2RgZT6F7XSo680MsabQWwIHZZkrIS++A7i9QSHlEYciH2F8GW53Lwsuwj0m6x38G3ePsHntiLt0+a4fixnRL9DIP3WW3aIrACaN6mPQXwUvZ5vfjfo2AKZmRk4\u002Fbidcdc1x2HM4CP5FvYw6AeDaIxUhDEDj+BLjrqR8m24n3jD0KMicsP6eXxU3Bt3jzqeb38PNBvdtljP9OedsjuevP0M3DK8L\u002FRjOgr36LWZ2d1nly64a9Rx9ih3\u002Fqm745zjd0WP7h2tXDwujRrVtXx3sg693bzwtD2Qk52F0uxn8UWGfpzopmF9MfTig8yh3My47MgxHEeHe8vVx+DSs\u002FaGMNSjNxtFih3f0uyrfeW1X\u002F1Uf0f2OxQ3Dzsa+pW4dds0xtN3nonbRh4bwWP0lYdDL1WaNa6PYZcfjOGXH4pr+h+GP3lDuuTMvSJ4yInrx4pu4LjdzLfOh+yzVYn2ql1MJMX2o0amc56n0u6olR6H2MgYPWdsSLtgIik23TElIOf1BoExQpLGEKiYPYDlALHcnGxbCTkJTknGKAVh\u002Fbq5SozIjrGAHOzHgAKB3CEjKwN5uXVAgeQiodIdUwJylp7FlwrRsqOgfPW4R8goyVk+x1hALqGckZFhb2EdM2VmZ5K7hPkcNaI6zKO3t2G5vDCHjjGbb4+VL5P9Uyg7Ch2frKP31MLpqYTJtL9+\u002FVw4VebUNWNw\u002FAvIKZHR4jAvLxvac9XHVHRD0UsZxxwBOcMrKyuzRLmwvtaEALvixJIKudJD6A5RdkhtUvl43\u002FD5CAIpfTgQ\u002FIrY67l1J2y64brpawcbQfL2CAKpWuDgMjNwWJ+t8Ojzn2Ly1GBvlss3UbVoX5XglOL1wZUeS8hJ8qSbFEHMxcnQwTQSEunj83sZMJzAg6CtFh4yQRup2tNvzbZbtymsXAXKWznwYNnVan8NLF+T+tu9SwecdcIu2HD9lhoyiNWk9q92ewGk0l+u9Pg0THdcxM1e3R4oBXeIKFlR6FC+IBOi80sfLVsWS5QpWlS5KNnriUsUHhY1xnQDh2G0TOw9vppExCUBPgaVMa\u002Fn1SYQ1qrrk5dHTH9tikTNB4saEzRF+o8MZ16SHHAiY4wWh+ZFwcOSjJXQO6YE5BAfqrwLEsmd1xsExgyP8vABD8ecATnEh+WV93pBVhK3MI4en5qND3i4YDDJHchIxWH8+NpKzzwjeNjN1JiS5BYZBjK1MTJTvUwQIndWAVRZMm3TtMebIFQJ3lZPALqvLwCDPHb+ER46BxI1Aa05PdvCJiRdP\u002Ff0wh6RJS1qjJ4yVqYEJbqAiXvZCQJjlYsHULn2gy5YJU41OYsac14O4QAEULhQCHhZEFQDPAANhTGnmLOoMZdAjlrp0VcaGYvy4IEMHRY1VkJffEf0eoJDSiMOxN7jm0Y8zZSx9I6TmTTm7RKBgKoAjxSvj6iVnkPgFBOH0GEqY8zqQ4JAqgIciL1jTQE5+FAQeBz8PAjNA4BQJD8fuNJD6Fm47JDapPLRr5fMx0SSTycIpNRxIPgVKsdCpNTrYyGSL0cQSB4HgkCqvjikeH1wpccScpI86S5FENMbDwvBQzoG0XK83ssEiDiRYDgpwpO0+jIAjy8AgkkKQkV4krxMENbq+QEglf5zpcfdIrrx8j4HBh3KFzyox3wuxj4CY0w3A8vk9VF4WNRYxfAx6FejvBU1VrH6ragxX55Xi0Dw8ztqPljUmKCp+us\u002F1euDKz1nXpIccCJjjBaH5kXBw5KMldA7pgTkEB+qvAsSyZ3XGwTGDA\u002FnBEmxzERSlAzEyqYyZukeX4+P40wIyAkMRovD2j4\u002FwMOxxwE5xIfx\u002FbeVXmjxJjfNaMhTg4dFjVEgWdQY83lZIETu\u002FISj0mTaJupljo\u002FXByBVyXgQbJIfD4JQLfAOhj7p8bCVXuAZWdKcpDElQcwFDHY4UDLGEBBzARP3shMExtKLB5Bee0ETzaiTZWdRY87LIRyAAAoXCgEvC4JqiAegoTHmFHMWNeYSyFErPXPbXKwkDqHDVMZKzVfs+X0+gkRKAw7Efi3HNT042lAY8\u002FaIQEC1AI8Ur4+olZ5D4BQTh9BhKmPM6kOCQKoCHIi9Y00BOfhQEHgc\u002FDwIzQOAUCQ\u002FH7jSQ+hZuOyQ2qTy8b7h8xEEUvpwIPhptUdjpPS1j8ZI3h5BIHkcCAKp6nBI8frgSo8l5CR50l2KIKY3HhaCh3QMouV4vZcJEHEiwXBShCdp9WUAHl8ABJMUhIrwJHnZAWv1\u002FACQSv+50uNuEd2y\u002F5yeQNDNKRRGfe7IosbWjB48yhsfrw+NW7BR5T9HFzVfLWpszcxfq9pY5dTPyyNmvG0KRNVnUWNB\u002FVzpOfOS5IATGWO0ODQvCh6WZKyE3jElIIf4UOVdkEjuvN4gMGZ4lIcPeDjmDMghPiyvvNcLspK4hXH0+NRsfMDDBYNJ7kBGKg7jx9dWeuYZwcNulsaUJLfIMJCpjZGZ6mWCwHVyCAciVFlyYDpUj1XCcQkSq6T+oEpfv+FgzOPP6ScQqsX8Y1s4KmXPT+YJt9dWenSLIoi5gInHyNDhwHRjDAExFzBxLztBYCy9eADptRc00Yw6WXYWNea8HMIBCKBwoRDwsiCohngAGhpjTjFnUWMugRy10qOvNDJGpxgbQoclGSuhL\u002Fb4Xk9wSGnEgdh7fNOIp5kylt5xMpPGvF0iEFAV4JHi9RG10nMInGLiEDpMZYxZfUgQSFWAA7F3rCkgBx8KAo+DnweheQAQiuTnA1d6CD0Llx1Sm1Q++vWan4+dIFWffhD8atUeNoZUffBhY0i+PQSBtPbhkOL1wZUeS8hJ8qS7FEFMbzwsBA\u002FpGETL8XovEyDiRILhpAhP0urLADy+AAgmKQgV4UnyMkFYq+cHgFT6z5Ued4t4eyjvc17QoXzBg3rM52LsIzDGdJOxTF4fhYdFjVUMH4N+NcpbUWMVq9+KGvPlebUIBD+\u002Fo+aDRY0Jmqq\u002F\u002FlO9PjIWZW2NRVlb8dwaC0sJpZfhsvSy4\u002FWJcRR+q4OPsF+d8qtbf8nysf30+lg84q8Dj0\u002Fl4pPq9ZHRIH8CGuZ\u002FhQY8g3BCQlmGy9KXV97rvwrhmhjfsvAR9mXpg3GpuH1f\u002Fqty57\u002FHv\u002FrOr1SvD+7paUMAIDfmFHMWNeZCMnQ4UDLGEBBzARP3shMExtKLB5Bee0ETzaiTZWdRY87LIRyAAAoXCgEvC4JqiAegoTHmFHMWNeYSyLanF2zThZ7FA4E8VoYOSzJWQh\u002FZ66AmIJ8vbTgQe49vjZpPHHrfXoJAqgIcUrw+olZ6DoFTTBxCh6mMMasPCQKpCnAg9o41BeTgQ0HgcfDzIDQPAEKR\u002FHzgSg965UKPXHZIbVL56Nd9PoJASh8OBD+t9miMlL720RjJ2yMIJI8DQSBVHQ4pXh9c6bGEnCRPuksRxOI\u002F9wIdzENCIn18fi8DhhN4ELTVwkMmaCNt9mhrtdrjy8Pjp0kJcCoYSxWPtOYHkIo9rvS4W0S37D+nJxB0cwqFUZ87sqixNaMHj\u002FLGx+tD46ZnFkWjxsuixtbM+FnVxnz99DYCIa2fc+TlEWPPpkAU3hY1pqqLwJWeMy9JDjiRMUaLQ\u002FOi4GFJxkroHVMCcogPVd4FieTO6w0CY4ZHefiAh2POgBziw\u002FLKe70gK4lbGEePT83GBzxcMJjkDmSk4jB+fG2lZ54RPHSHDAmMyi1SYoxEbYxsSWQRz60MXo7gRSjShxexTas9GiOlr300RvL2CIK\u002FHgwEXgfBpK0SPIKqkp5\u002FttKjWxRBzAVMPEaGDgemG2MIiLmAiVeaLOMOPMhcSHAUgyhjAaHWyoC6Zswp5ixqzHk5hAMQQOFCIeBlQbAW4AFoqI05xZxFjbkEctRKL+yhE4fQYSpj9OQ+JAikKsCB2BffMaugPqvCWNX0z6oy5usjAgF5PJLGIcXrI2ql5xA4xcQhdJjKGLP6kCCQqgAHYu9YU0AOPhQEHgc\u002FD0LzACAUyc8HrvQQehYuO6Q2qXy8P\u002Fl8BIGUPhwIfpn2qCSlrz4aI3l7BIHkcSAIpOqLQ4rXB1d6LCEnyZPuUgQxvfGwEDykYxAtx+u9TICIEwmGkyI8SasvA\u002FD4AiCYpCBUhCfJywRhrZ4fAFLpP1d63C2iGy\u002Fvc17QoXzBg3bM52LsIzDGdDOwTF4fhYdFjVUMH4N+NcpbUWMVq9+KGvPlebUIBD+\u002Fo+aDRY0Jmqq\u002F\u002FlO9PrjSc+YlyQEnMsZocWheFDwsyVgJvWNKQA7xocq7IJHceb1BYMzwKA8f8HDMGZBDfFheea8XZCVxC+Po8anZ+ICHCwaT3IGMVBzGj6+t9EKLN7lpRkOeGjwsaowCyaLGmM\u002FLAiFy5ycclSbTNlEvc3y8PgCpSsaDYJP8eBCEaoF3MPRJj4et9OgWRRBzAROPkaHDgenGGAJiLmDiXnaCwFh68QDSay9oohl1suwsasx5OYQDEEDhQiHgZUFQDfEANDTGnGLOosZcAjlqpWdum4uVxCF0mMpYqfmKPb\u002FPR5BIacCB2Htc04CjmTCWnnExU8Zqur2a3f4Ur4+olZ5D4BQTh9Bhf6N5lAAAEABJREFUKmPM6kOCQKoCHIi9Y00BOfhQEHgc\u002FDwIzQOAUCQ\u002FH7jSQ+hZuOyQ2qTy8b7n8xEEUvpwIPhptUdjpPS1j8ZI3h5BIHkcCAKp6nBI8frgSo8lAicJuktRwhA6ksjHLJARHwJpwwGQKWMeV0BgeBwAj4NBAB2pzAeu9OiTAwp55kAgj5FlmA\u002F+pKJQOlOYqXivycsEh2SgMEwjHoGpEO6VYD8w6e0bDsbSO36BSY+v4WAsvfimeH1wpUcfGRCCO0cgkMfI0MFEF2QSh5iXXQgHoNLwAGTamFPMWdSY83IIByCAwoVCwMuCYC3AA9BQG3OKOYsacwnkqJVe2AMnDqHDVMboqX1IEEhVgAOxL15RV0F9VoWxqumfVWXM10cEAvJ4JI1DitdH1ErPIXCKiUPoMJUxZvUhQSCVxIGJpDSmE3tHiwE5+FAQeBz8PAjNA4BQJD8fuNJDaK+h7JDapPLx\u002FuTzEQRS+nAg+Gm1R2Ok9LWPxkjeHkEgeRwIAqnqcEjx+uBKjyXkJHnSXYogpv9XsxA8pGMQLcfrvUyAiBMJhpMiPEmrLwPw+AIgmKQgVIQnycsEYa2eHwBS6T9Xetwtolv237IiEHRzCoVR3xphUWNrRg8e5Y1PjdIL4ig8LWpszeBrVRvz9dMbCIQa9S0yvDxi2mt7gVHjaVFj6pr\u002FNTQ4\u002FTmIiyUMdRdx1ATkSuSrbD14uKBycgcyUnFY2fV7+4K8GG+CTyqWPT5rFh\u002FwcByRgBziw\u002FjxsZWeeUbw0B04JDAqt0iJMRK1MbIlkUXuDMrg5QhehCJ9eBHbtNqjMVL62kdjJG+PIPjrwUDgdRBM2irBI6gq6fnHPb2wZ2RJixqTs4SYCxjscKBkjCEg5gIm7mUnCIylFw8gvfaCJppRJ8vOosacl0M4AAEULhQCVSdbVcZcUKm4l50gMBaLBxArB1ks0UnjLGrMUY5a6YU9dOIQOkxljJ7chwSBVAU4EPviO2YV1GdVGKua\u002FllVxnx9RCAgj0fSOKR4fUSt9BzoBEmJQ+gwlbFS8zlqAnLwoSBIAw4AoUyDHTNhzNsjAgF5PGo8DgC7kPw4cqWH0LNw2SG1SeXj\u002FcnnIwik9OFA8NNqj8ZI6WsfjZG8PYJA8jgQBFJl4qBFYLH9FK6PnxdOB1d6LCEnyZPuUgQxvfGwEDykYxAtx+u9TICIEwmGkyI8SasvA\u002FD4AiCYpCBUhCfJywRhrZ4fAJLt\u002Fw0TXwBXetwtolsu73Ne0KF88rEKoz73YlFjcr5SMoySLWqM6b68QIj5XJFBY0yqkvgZ9GXoTWUscXlTGfN6znaBkBL+Bp0xFS05PqYy5vVrAt9Uro\u002FPZ76ulZ4zL0kOOJExRotD86LgYUnGSugdUwJyiA9V3gWJ5M7rDQJjhkd5+ICHY86AHOLD8sp7vSAriVsYR49PzcYHPFwwmOQOZKTiMHp8gfxgpRdafOk2xWjoTgYeFjVGgWRRY8xXY+RQv2pwe4Omh\u002Frh8dfkIwoeD4IQWVlxjgS4WKKiaw8+7Dt7nVR\u002FmTVY6dEtiiDmAiYeI0OHA9ONMQTEXMDEq5380DPv4drbXsLo215k+KKFo299Cd\u002F9MqVatleNSognIJWxhHpnKmNOOZ1FjTkvh3AAAihcKAS8LAhqAR6AhtKYU8xZ1JiLk8HD9vR0Wyi+Y9BnGhmjKgiZN86TBunllVuT+k02XBebb7IettikvYWbd26H+596DzNnzo\u002F0a022j40gJYEjwa8R7bSuGLN+PfDkh\u002Fjkqz9r3Lxh40nF\u002FaBAipUnT5uFYde\u002FjJWr8mtl\u002F2rUfEvh+mDW6JWeQ+AUE4fQYSpjzFr9w2236oQ+u22FfXfvbmGdnGzIEe620xY1ov1sJIk4E3vHWEAO6Q4ry97CxcuwiGdl2U\u002FF7rJlq3BW\u002F0fooNKDX9PG9bFDjw2RnZVZY8YjFbxckJncVf\u002F+AUm3Ezy40iMPbmKcEEbGmBQTMleMHK+v7nJBQSFuvvd\u002FOP+UfZCRkcE7N3vERpOqf7+Cplb\u002FdhJMUnE7q1G7l69chbnzl6KgoKC4fWwsqUJygwZ52H2nzQDtktMIqUJ2fDmsPm6BiaTsMKtWegzkzHmCJwkWKsKTZDJ0UCAhkV5jb+ngwUzVTX7j\u002FW+QUycLWuVZO9lGC9lcC6uzzDZWBM9Hn\u002F8En389EQ8+8xEuGPQ4hox5CRO+nYzo\u002Fkrfb+SzOPOKh3H93W9i6vQ5EX155T+e8AeeefmLSH7Zvf6uN\u002FDX1Fmw9gIQrGKSFyxaigef+hDnDXwcZ\u002FV7BKPv+B8WLlxqmebOX4yrbngZP\u002Fw8zdr57NgvMIdpw5T263Rcdf1LOINtvOuR95BPxyV7o27\u002FHyb+NdPKS1Y9b33wA14d9y3Csur\u002FZMKfGMq+g8elVz+NS4Y9hVmzFyGZ9vz4y3QMZd3C507WXZBPp0mj8xYsxvCbXwGjEFu1qgAPPfsRrhj+jNl\u002F+Y2v7cYa1n\u002F21UQI51MvedDs\u002FRluN3gwU3R7Zc\u002FLIVwYlIsH8ySLF7MGb2\u002FtI0bG5CyLxEp8jkmZNYqRZ\u002F2o\u002FBY1pqKJy5f3OcDK1K9aVYib7nkNF5zWBwLQ+hHVXosaq57tB4+K4DNn3mI88twn2GqLDhgz+Ejs1Xtz6ML9869ZNr4\u002F0pncz32304\u002FtjZuH9UWXjdti5K2vYi7Lqb7yys+fvwyz5y2iLeIWwu\u002FfWQuweMkKpnEeqN06GZW9ZctXodMGrXHdoCNx89V90aJpAzz+4mfMCyxlmT\u002FoCD747DeceERPHH5AD6atxK8T\u002F4Wc1pnH74KrLz0EE6fMxDsf\u002FcIyRVi\u002FXXO88f73jAf1FxUUYeyb36LzBm2YpkqZzsHefusNMfCC\u002FaFj1IDDce2VR6BF8\u002FoorT0swrpXBHVzT\u002FLM43fFsEsPxqQpszDu459lFEsWr2BbiCMzq+u33P826tfNxYh+h2JU\u002FyPwF\u002Ff8xn\u002F6q7T47qdpePjZj3HaMb1x35gTcMLhPbFwMZ29NZFXlEIZUcgSRlGyRY2passU0z9TGVs79RpXzS\u002FDLWCl4qO8GY5eQF5SIaMkBzJScSg9dFiSsRJ6x5SAHOJDlXdBIrmrcv3YNz9HsyYNsNN2m6yR+le3\u002F+Dh2PKAHOLDUu0D6Lb5euiyaVvUyc6yPagum66LL7+dRBMO4z78GQfsuSXWb98Cudzv3KP3ZmjSqK5dpI45WLzM8nC8AJkptn4lgKUddIiH9a1bNsKOPTZCbm4WctientwTkyORHiyxiquoQ\u002FtsjY5sj6MsKiwswgF7bYnWLRqhZcsG2KZrR0yeNpsqh916bYrPv5nMfcPlJn\u002F781Q0blgXG63fymQyEi05IDs7EzqyMzOQmZVh6aW1h0pmdbC6iU\u002Frlg3RqkVD9OjaAVOmBSthBJnIHeYvXILfJ\u002F2LQ\u002FtsBe3xZdfJwH67b4mPucJ0zPHORz9jv926YoMOLeBchvVPNyI4WXFQ\u002F8klIFHo9YLGiSXEBzwcNQE5xIfR+IEH9\u002FQ4cQPSbYJ+MhDIY2TmjZHj9dVVXsG9nNsefBPnn9qHWLhS+1dd2891QBj61PFnSTkLdlpk5TfeqA2m\u002FzPX5JmzF6Jls4aWHu7\u002F5huvi6kzAj2Lm7NR5rA+ujyKOMGUiUpSjB2TqbOQjMRH2WVceX6M4Te+YivK0be\u002FgeUrVlk5ZjXH26ZVI5OVH2R18+qgTYvGilp6gwa5WLEi3+RmfJmwVZf18OFnv5v81gc\u002FYZ\u002FdukACi4ZCxgJSFVKF0lFue1R3azpqFaIJBHUXt1cGNT7Tps\u002Flo\u002FJyjLjpFVx901j2byy0NdCI+37Sz567CM2bNQjVS0sBedlwMCaIK44HB4JWkirPrNrT48QNCPQKpEAgj5Ghg4mOOUKEIHShEKiO8guvfYa2rZtih607Vcv2uQA08dLbB5Std6XoAfw5eSZUmFksXMBH0pbNGyoJ67Zuwke0WP3ceUugi9Xyo+zyWdmOTisfMqb8K1blY9acxRHZOd5kuFIL68e+\u002FS1WrCzAgPP7YMB5++HiM\u002FaAHSpsETArhYAkwI4y5L133gJvjf8Rs2Yt4iPlbGy75fqgEVEoDApnsi3gkc9HYCmZipTbw\u002FIIF0ZwOMotuQrM4gry0rP2waALD8DAiw6wx+FzTtqNWod26zTDbxP\u002FAQWSC4UABVJtkK0rxhx7FKKqkwFVaay8+sEjaqVHX2lkjJ43NmReMJEUm647GRNJ1TP94WfH48LT+1Tb9iWFH8FPKp8NgbGgvyz3yx8z8MfE\u002F0zW5v173Gfqttl6Jvfo0hGf8UXHNL68kP2\u002FuGf19Y9TsU239U3P4iirvJzmj7\u002F9bSsmvVx46\u002F0f6QSDlZDsderYCj\u002F\u002FPgPaa5O8cmU+CvkWPUNvz4sK8S735lQHK2PAdhtnaGSMKSSLGqNAsqgxdN6ota0Qr7\u002F3Db5N3RRZ2RkJ52lDrhDr5eXg6x\u002F5IseKFiHl9rDqkHHGaMR4ka2G267TBK+8\u002FR2WLl9pWWZzX\u002FSnX\u002F9m14rssfjzbybhj0nBOCxcuJyP6LMsn3BhJhLtGRnzMhEIKAk8QuOQTH5mjV7pOchduoCRuxgZOizJWAm9Y0pADtUpHPvwFdiq6wZsUvVql2OLAnLl4wUwaxL5LIuxID+AfXftiudf\u002FwoXDXkSg8e8iAP26Ioum7Uz\u002FTZbrY99dt0Co+54HRcOfhLX8c3rOSfsinVaNzY9i5dZfrPObbEdHeS5fBt7yVVPYyXfYHbh47EcjKOFHtQtWboCZ\u002FZ\u002FBBP58uTAvbvZo7Xenva\u002F5nlsvGEbc1jMijp1slE3L5tRBzKSY1oWWjXnY6ElGUMu8+XkZJmejOSwB\u002Ff2JnOvbbedNjGZjBTkd4wZcS\u002Ft1L474d7Hx+OcKx\u002FD+E9\u002FQ3ntUd2R8jRidbN+RpHDsEG9HEadtfdKrlz18uKCQU\u002FgsqufwahbX+OqNt\u002F0W2\u002FZEQfv1R233D+Ob9GfwMBrn7ePz1BJCso7xgJyZs8FArnzskFgLDEeQOJ0K2IsogcPrvTIA2cauvMklplapp4mqqU+mxvmwR2APWAjSdWynWW2K2h66u1mudy8LPQ7Z1+MGnAE7hh5HPbhhno0Hnvv0gW3jzjW3jpKrws0oi+nPKcTTj+uN+4fczKuH3IUDt13K\u002FQ7tw\u002Fat20uE2jepD4GXXQgrh98FDbo2BLagxt2+SEYfvmhuKb\u002F4dhz580x6srDrV96RLxt+LFWTkx46OXBiCsONb1kpffeYWOcetROikbSFy5ajp222QhNGtaLSZcQLqdwB77FfeD6k3EN37D22n7jctszknWrXNiO6j7l6J2s3hYtGuLmq\u002FpKZXID7t9dzsfbu0Ydj6suPQjXDT4S3bdoH9HvvvNmuHX4MYaz3pR3o07KaPteNiiNpYQL52my+ZlVKz0GnL225aGQIt0i4mUlowx9fP7SZVqSHZ7eHgSBsTLxAlCmnlgm1AOgylhuLldH9q4eUGJ8\u002FvpctbigDvwAABAASURBVFg6eLCQ6YMolF5W+Wy+rcziG1Hly8zMsPxWXnYA1K\u002FPFRHj0ivI04qO2SRrL0yh8mfShvRhWWEJe8yYmZ0JBgAz63Nzb37wo30cRzKTLD2sLyEzoWHDPETrS2tPRlx7HPHLysqM2HeZDg48yML21N66desgLFMFkIXlBvVyITuOaZYOHox7OYQDA8OFmFiYjMw8yeLHrGvH5\u002FTsI0zGdBPhPUEUJVvUWPXUa6CS\u002FRxSZI+I\u002FenJlzebbrgOGOWpTqfWv9UtH6xc2CJVbY1Irf5kyudzj7DP7l2xIVeS4fwWRtVnUWPpr5+9I7a06+0TBJEGm2EUHhY1xnQbHIZRskWNMb0C+lSuDyBLKz0HeUlywImMMVocSg8dlmSshN4xJSCH+FDlXZBI7rzeIDBmeJSHD3g45gzIIT4srXyPbh3Qbt1mKE0PM+VQmn51y8OpqQ6l2YdbfX1uTjb0WUMXGCN3MhoTVmb9TjU5VWlMkoSY0NcvSCoPH\u002FBwRDwgh\u002FgwGv9tW+4TrPRCzlVultGQpwYPixqjQLKoMebzskDQnT4I04ZHaByi7AXRULrHv9LxDiD2eBsOxgR59cUjhevj4g0OCVZ6gWdkSXOSxpQEMRcw2OFAyRhDQMwFTNzLThAYSy8eQHrtBU00o06WnUWNOS+HcAACKFwoBLwsCKohHoCGxphTzFnUmIuTN23YNnqlF\u002FboiUPoMJUxen4fEgRSFeBA7ItXlFVQn1VhrGr6Z1UZ8\u002FURgYA8HknjkOL1wfdRDoEzLDuEDstijEV8SBBIVYADsXesKSCHtT30\u002FdcU8PMgMg8ARpPHo9Z\u002FTo\u002F3y9BeBGpuGDS95rafg0Dy7ScIJI8DQSClD4cUrw+u9FhCTpIn3aUIYnrjYSF4SMcgWo7Xe5kAEScSDCdFeJJWXwbg8QVAMElBqAhPkpcJwlo9PwCk0n+u9LhbRLdb3ufAoEP5ggdtROe3j9gYk\u002FO2TF4fhYdFjVUMH4N+NcpbUWMVq9+KGvPlebUIhOo9v3UJRo2XRY2p6VIyjJItaozpNfD6TvX64ErPmZckB5zIGKPFoXlR8LAkYyX0jikBOcSHKu+CRHLn9QaBMcOjPHzAwzFnQA7xYXnlvV6QlcQtjKPHp2bjAx4uGExyBzJScRg\u002FvrbSCzl3uXlGQ3cC8LCoMQokixpjPi8LhMidn3BUmkzbRL3M8fH6AKQqGQ+CTfLjQRCqBd7B0Cc9HrbSo1sUQcwFTDxGhg4HphtjCIi5gIl72QkCY+nFA0ivvaCJZtTJsrOoMeflEA5AAIULhYCXBUE1xAPQ0BhzijmLGnMJ5IyiYHlCbm671BA6LIuxUvMVe36fjyCR0oADsfe4pgFHM2EsPeNipox5e0QgoDWAR4rXR9RKzyFwiolD6DCVMWb1IUEgVQEOxN6xpoAcfCgIPA5+HoTmAUAokp8P3NND6Fm47JDapPLRz\u002Ft8BIGUPhwIflrt0Rgpfe2jMZK3RxBIHgeCQKo6HFK8PrjSYwk5SZ50lyKI6Y2HheAhHYNoOV5fe2V2nP1fo\u002F1TE9gGjz8EgbE1Oh4cC18\u002FoMEgFEGoCE9S1csAUhkPrvS4W0S3HP25O3s2j\u002FrcjqLQoXympBNXYki2qDGme71ASOvnuAx6j2+Aq59fAQ5R88GixqSyizKt889MG6ue9lO9PrjSc+YlyQEnMsZocWheFDwsyVgJvWNKQA7xocq7IJHceb1BYMzwKA8f8HDMGZBDfFheea8XZCVxC+Po8anZ+ICHCwaT3IGMVBzGj6+t9EI3T7lxRkN3CvCwqDEKJIsaYz4vCwSuk0O4VSIegelQPdUO\u002F1C7gkZWCR4BBKF6A4HcywRhrcQ\u002FmHpJj7+t9OgWRRBzAROPkaHDgenGGAJiLmDiXnaCwFh68QDSay9oohl1suwsasx5OYQDEEDhQiHgZUFQDfEANDTGnGLOosZcAjlqpWe3CS5eEofQYSpjpeYrvtP4fASJlAYciL3HNQ04mglj6RkXM2XM2yMCAa0BPFK8PqJWeg6BU0wcQoepjDGrDwkCqQpwIPaONQXk4ENBUHNw8ONVyeMFEOLk5wNXegg9C5cdUptUPvp5n48gkNKHA8FPqz0aI6WvfTRG8vYIAsnjQBBIVYdDitcHV3osISfJk+5SBDG98bAQPKRjEC3H671MgIgTCYaTIjxJqy8D8PgCIJikIFSEJ8nLBGGtnh8AUuk\u002FV3rcLaJb9p\u002FTEwi6OYXCqM8lWdTYmtGDR3nj4\u002FWhcQs2ltaqz6nZ1DS2ZuanVW2sgvVr6FajPC+PmPG2KRBlz6LGgvZxpefMS5IDTmSM0eLQvCh4WJKxEnrHlIAc4kOVd0EiufN6g8CY4VEePuDhmDMgh\u002FiwvPJeL8hK4hbG0eNTs\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\u002FgFuNnkYzQKD4saY7rXC4SU5pdBZ0xFa971m+r1wZWeg+4C5IATGWO0OJQeOizJWAm9Y0pADvGhyrsgkdx5vUFgzPAoDx\u002FwcMwZkEN8WF55rxdkJXEL4+jxqdn4gIcLBpPcgYxUHMaPr630QjdHuXlGQ54ePCxqjALJosaYz8sCIbJyIxyVJtM2US9zfLw+ACmJ8Qjh6PNX2nzlZCSFcGYsoMqTg6FM2r6t9OgWRRBzAROPkaHDgenGGAJiLmDiXnaCwFh68QDSay9oohl1suwsasx5OYQDEEDhQiHgZUFQDfEANDTGnGLOosZcAjlqpRe44+I7ZawMHZZkjDcJHxIEUhXgQOxLGxefXgX4WxXGqma8rSpjvj4iEFAZeKR4fUSt9BwCp5g4hA5TGWNWHxIEUhXgQOwdawrIwYeCwONQWfOgxtkF2OTk50PGwqytsDCTZzkheCSTL1l7Ph8xTwJ34UToodDjT8zKmaceJ2KU5LyqLfMp1esjo2H+V2hYEHWWIsuw5StFbzrZ8fqk8EwFrwj2Hl8kO19TwTeS1+NbI\u002FFN9fqwPT37iI4xvQAJPTtHyYrKcMyztRItK3eVFEbJli9Ktqix0u2X9znBtVkv7Nfm\u002FtvUMebnD682gbBWfQ7Pht6Yui5nwzBa5gWSyvVhe3rxn2PhAzKp+BlZetoFE0nF6RTgyKRXyCjJlcjn9YKkJC4Ei+RQHj7gwVyAExljtDgsr7zXJ8aNIJIcPD41Gx\u002Fw4CgCTmSM0eIwfnxtpWcrM\u002FAwJ2pMSXSnokCmVgLTA5ncywQhcucVQJUl0zZNe7wJQpXgbfUEoPv6AjDIq+\u002F8C4Yq6fbZSo9uUQQxFzDxGBk6HJhujCEg5gIm7mUnCIylFw8gvfaCJppRJ8vOosacl0M4AAEULhQCXhYE1RAPQENjzCnmLGrMJZCjVnr05UbGolZ0gQwdFjVWQl98R\u002FR6gkMK4cBYQKshE3uP72rgZ0WNcSh8SBBItQiHFK+PqJWeQ+AUE4fQYSpjzOpDgkCqAhyIvWNNATn4UBB4HPw8CM0DgFAkPx+40kPoWbjskNqk8vH+4fMRBFL6cCD4abVHY6T0tY\u002FGSN4eQSB5HAgCqepwSPH64EqPJeQkedJdiiCmNx4Wgod0DKLleL2XCRBxIsFwUoQnafVlALUXXwAEyfcPMBzAw+OBlOaDICNm4EmChYrwJJWQudLjbhHdcnmfc4EO5eNugFHU52QsakzO3TL5zxFF4WFRYxXDx6BfjfJW1FjF6reixnx5Xi0Cwc\u002FvqPlgUWOCpuqv\u002F1SvD670HORVyQEnMsZocSg9dFiSsRJ6x5SAHOJDlXdBIrnzeoPAmOFRHj7g4ZgzIIf4sLzyXi\u002FISuIWxtHjU7PxAQ8XDCa5AxmpOIwfX1vp2coNPMxJG1OS3DbDQKY2RmaqlwlC5M4vgCpLpm2a9ngThCrB2+oJQK8G9YXG3beHzogUDA55CBeLMT15fGylR7cogpgLmHiMDB0OTDfGEBBzARP3shMExtKLB5Bee0ETzaiTZWdRY87LIRyAAAoXCgEvC4JqiAegoTHmFHMWNeYSyFErPXpMI2P0nLEhdFiSsRL64jui1xMcUhpxIPYe3zTiaaaMpXeczKQxb5cIBFQFeKR4fUSt9BwCp5g4hA5TGWNWHxIEUhXgQOwdawrIwYeCwOPg50EwD8DDBWCQO5CRSg+50kPo2bjskNqk8tGv+3wEgZQ+HAh+Wu3RGCl97aMxkrdHEEgeB4JAqjocUrw+uNJjCTlFnnSPIojpjYeF4CEdg2g5Xu9lAkScSDCcFOFJWn0ZgMcXAMEkBaEiPEleJghr9fwAkEr\u002FudLjbhHdsv+cnkDQzSkURn3uyKLG1owePMobH68PjVuwkeQ\u002FRxc1Xy1qbM3MX6vaWOXUz8sjZrxtCkTVZ1FjQf1c6TnzkuSAExljtDg0LwoelmSshN4xJSCH+FDlXZBI7tao3rEFAblIO6p7+8DDBY0mdyAjFYfVvf2+fRqy4vHi4JGKZY\u002FP6uEDHo6IBuQQH8bjays984zgYTdLY0qSW2QYyNTGyEz1MkHgOjmEAxGqLDkwHarHKuG4BIlVUn9Qpa\u002FfcDDm8ef0EwjVYv6xLRyVpOenrfQCz8iS5iSNKQliLmCww4GSMYaAmAuYuJedIDCWXjyA9NoLmmhGnSw7ixpzXg7hAARQuFAIeFkQVEM8AA2NMaeYs6gxl0COWunRVxoZoxOPDaHDkoyV0Bd7fK8nOKQ04kDsqwxftjygNLbfTBmjaR8SBJLHgSCQ0oBDitdH1ErPIXCKiUPoMJUxZvUhQSBVAQ7E3rGmgBx8KAg8Dn4ehOYBQCiSnw9c6SH0LFx2SG1S+ei3fT6CQEofDgQ\u002FrfZojJS+9tEYydsjCCSPA0EgVR0OKV4fXOmxhJwkT7pLEcT0xsNC8JCOQbQcr\u002FcyASJOJBhOivAkrb4MwOMLgGCSglARnqQqlgFrhyrmSfIyQVij8xNAKvVzpcfdIrrl8j7nBR3Kx6dwo6jPvVjUmJy7ZYr53IypjHk90RYIKeFj0HuHysreAAAQAElEQVT8Atxs8jEahYdFjTHd6wVCSvPLoDOmojXv+k31+uBKz5mXJAecyBijxaF5UfCwJGMl9I4pATnEhyrvgkRy5\u002FUGgTHDozx8wMMxZ0AO8WF55b1ekJXELYyjx6dm4wMeLhhMcgcyUnEYP7620gvdHOXmGQ15evCwqDEKJIsaYz4vC4TIyo1wVJpM20S9zPHx+gCkKhkPgk3y40EQEuAdwqUKxyOoKlSvNUqXYqmyrfToFkUQcwETj5Ghw4HpxhgCYi5g4l52gsBYevEA0msvaKIZdbLsLGrMeTmEAxBA4UIh4GVBUA3xADQ0xpxizqLGXAI5aqUX9pCJQ+gwlTF6Uh8SBFIV4EDsi++oq1\u002FfrNmLcNnwZ+LuhKtvl2Dg8hHPQvYr0l6Vi27XqpWFuOqGlzFl2hyaTk\u002F7SmvXylUFGHY965o+u1JwKa1en56GcU3x+oha6TkETjFxCB2mMsasPiQIpCrAgdg71hSQw+qGy1eswuy5i1fbTqJ2zJ6zGMuWr6Qq9XbGtysr26Hn1huiSeO6Ce3JIU6eSidlVRlLmI+JpLL12VkZ2KEH62pUr1JwcWxBQM7bNwiMEZI0hEBKdrjSQ+jOVnZIbVL56LdTycc7OC2zEMmXIwikkjgEEJVMZ2ZShdJpskLlyqvP7JKVl680PYtG2uU4lXfrtRka1s9LOE\u002FmL1yKpctXRfIrU2l2y0sHd7t332kzNGiQlxZ75dXn9RxpgkBafbwDU0nb4UqPJRw05mRGxjgHghA8qCcHGJKCUBGeJC8ThHi80ioDqIi9\u002FIICPPfql7hwyBM44\u002FKHcPP9b2Pe\u002FCU0Bjt++HU6rrr+JZxxxcO465F3ofzsCkA29e85GH7TWJxx+cMYduPL+OLrSZZOlYWffTUR\u002FUY+i1MveRBDaePPv2ZaOnjMnL0AY+58HaezzhE3vYLZ8xYj3P5Fi5bjjoffxTkDHsXlw5\u002FBi\u002F\u002F7mr6qKKJncYCVhPOr\u002FNwFxeWpwj+zFuCSq57Cf3xMv\u002F2hd6x\u002FX34zCYWFhXj5jW9w2dXPWLsHXvsC\u002Fpz0X8TeoJB8Hdt2Btt2Nfs3e86iiH74za8Qn8UR+fX3vsdglrlo6JO4+9H36GC1ggXUvsnTZmEE859BfC4Z9hTGf\u002Fqrpat90qv9j73wKT7\u002FemKQTkVBQSHOJNZ\u002F\u002FPUfpAfTFi9ejitHP4+w\u002FOMv0zHy1ldxMeuU\u002FRn\u002Fzo+U\u002F23iP9aec698DP24jfDhF7+DJkw\u002Fc9ZC3PLAOFxKXDQu3\u002FwwxdLD+rD9dMtv\u002FdwcO93aDdvd1B3b8lydUHZkT51Kqb0AUsnPlR53FYroJMv5nA50KB+nqFFUfosaox1TMoySLWqM6V4vEFL6HJVBXwH8nntlAn7+YwYGXXQA7hp1PHbssRGWLFlu9S9dthKfTPgTZx6\u002FC4ZdeggmTpmFdz76haNThIULl+Hqm8ai9w6b4LYRx2C\u002FPbbEI899jB9+nm7673+ahoef\u002FRinHdMb9405AScc3hMLFy81u+Dxytvf4cC9uuGGIUfbo+kjzKvPgRYVFuGGe99Avbo5uH7wkTj7hF3x\u002Fa9T8ewrEyJ4sLjZUX5Whkl8fF28eEVEz9mKNi0a4dqBh6Nls\u002Fo487jejB+JHt06gj4edfOyceUF++Hu0cdjr503Z31vsixNEr+\u002F\u002F12Ax1\u002F6FAft1R3XDzkKTRvXw6PPfxLRT5oyG4tD+Lz+7vf4jv3td14f60fbNk3w8DMfs0lFWLBgKYbd+Ap26bkJ7hh5LOvbnzeMQlYisouENovQjmXGffgz40xn\u002FT\u002FQoc0ntu8KZ8o0hs+\u002FmYhWzRsxTxH+oIO+\u002F6nxOOWoXrhh6FE4rE8P3HD3G1i1qhAF+QUYc9ebOOqgbTkmx6LfufvSqKgIi4jPqNtfQ69tOmHM4COo62P9ksMsYiVWlbEgP5OsPgvJTGUsdf3Id9sin13PcEVY3VN2ZI9NSql94BGeL+pveeW50nPmJckBJzLGaHFoXhQ8LMlYCb1jSkAO8aHKuyCR3Hm9QWDM8CgLH8cc4GGhAyVjMWFp5d\u002F44Eccc\u002FAOaNakPjIyMrBV1w5ot24zGYGOA\u002FbaEq3pQFq1bIBtunbE5Gmzze5nXJ1s0L4ldtx2I9TJzkL3Ldpje+6tjf\u002F8N9OP++hn7LdbV2zQoQWcy0DH9i2w1RYdADYNPHahs+y0fmvUr5+DXtt2itid\u002Fs88TJw8G8cesh3ycuugw3rNccAe3fDux7+wKAuTWBwUSBRICB2OKQE5KMzKzIRzDgrr1MmE4192nQzsufPmaNyoLpxz2IFtXkiHsGjRMkhPht7bbYyNNmiFBvVy0Wu7UNucTBoDlInRtz74Ccceuj3q5eWAXUSfXbvSQXG1Wwh8xlVl5\u002FVbQXuAWVmZ5jx323HTUFEWNnLYpvsG+J2ObAEfwx3tamV22tE74Ytv\u002F0L+KjpHB3z85Z\u002FWDkf9+M9\u002FN1xbtWxIyaHzRq3RvFkDw08+qZA3jZw6dayeJtx73IntV7kff52Gju1aYMst1oNjY9X\u002FXemQJ3w3GdI7pyLGTCYjFcuroy8ocsjMQNpO2WPjSA5kJIfy2gcezAU4kTFGi8Po8kuXroSt9MwzggfHIeIpKQbplihJtwEmBTK5lwlCaXhRlT58iH6q9rSSW8b9rmZN6obaERgJt7duXh2umBpHxrNBg1ysWJFvsl5ytGnZOFSONZM22Wid4OJjjtlzF9nFyCiJyoAsP2vB+nSCTDK5Qf1cvthYxXzAHL48adW8ATLpsML6TnRA87hyWkjHZJlkgEqSlZeoMyyH228yFdFyAZcK\u002F3v3O3sLe81tr2EUz3yukIJ+WWa2rbnZVfkG9fKsbapXskIply\u002FPx4z\u002FFuDuR96zFe\u002FwG8di+C2voHWLhlixKt\u002F60bJ5Q2VlEZYMqIScl5ONHrzRfM7VnMbjp99noNf2G2PTTuvg25+m2lvuGf\u002FNxxad16UdYPLUWbj3yQ+h+rTSVjifDpMtRyad6wWn7I77n\u002FqAj7BP43E+Os+Zu4Tliuzt9sdctSt\u002FuNyn3H7Iyck0PZmoRPuUGI1fReQMVxha4SkMn0VMC8cVpiYH7WCvi9RkY0qSwDCBHGQtXR8UMf30f+exbfSJIUIQhj0kEC1Dh6mMSQUxFzBxLztBYCy9eAAp25NTa9akHv78a5YVZqtCIWMk6GDoZNlJ4MnQUW7TshFXKP+AUZKzcD73AhtzdeGY0m6dZtD+EqMkZ3pyCxE6imWLMR\u002FQqlUj\u002FM2LfPHS5SaLLVi4HFot1a8brKi0mlG6lTIWGLQomQspHZMzMzK4YipAKImPo9Pwwae\u002F4\u002FJz9kX\u002Fc\u002FvgsrP3RQafZcJ6heHMKh\u002FIgMJi2SE3N4urt7o46sBtMejCAzDwogMsHHXl4cilI1u3dWP8wm2DoBxLBhSyEwjkJmul+\u002FEXf+Kr7ydjqy7tuXLOxE7bbISPJ\u002FwOrah3ZDwzWytVoE2rxjh0360i9ane0QMOx0brt1RV6LJZO1zT7zAMvvgA1OdKdTQfaR01Krcxbx7KH27vyH6HYq\u002FeW1DrrB3koZCxgNIia5WXxaVTEAJBWBQKKyaz0aLk2wcknX\u002F+\u002FGXRK73AHRZ7\u002FlgZOizJWJTH9TLBIFUiDsS+tHEpK337rTbAmx\u002F8gFmzFln7ps+YhznzuVHPptIkmEiiQIqWN+u0rq10tBleVFSIxdxs\u002Fx\u002F3uLQnqPqC1csk24OSvJCOSxv7NGZmxJQeyIFxya25OpLDeP3dH7FyVQEKuTJ76Y2vsOPWG8BlOq48G5mTmjh5FouyHEm2dKo8E0lMNCrCutwz+\u002FrHKSgqkLaIe18FWLFyFepwVaSU8Xy5YE40lJ+FacoERoOQCXE4BOl6NFafZ+lFB5P0cZovvppk5TYlPrO4av2Ej6ZaSeazLz9zFUcliZmNjGEzruL+m70Qz7zyJXbq0cn03TbvAOV\u002F4\u002F0fsWOPDSP1b7NlR+6z\u002FoFJ3F9V+9Wvr3+cjCVLVkAr4T8m\u002Fmfl9TZ7Kz7KruIqtojPvZty5ThtxnxM0GMz05gJE6fMhMa7iIJejsyYOd\u002Fqmfr3bPz2xz9MLcJ8rrC\u002FZBkKpKC9RYwFlJycGdrLS2eYSv3WXg6ihdZkYzRResj7oIPcpAsYuUsoQ4epjJWaz1ETkENVh+r4Bx\u002F\u002FhNG3vYiBo5\u002FCY8+Pt0e2cDs0QW++5zXTX3vbS5Hw6x8mMUvVt5eVkpKoF0gun5kyZvmPOXg7tOaqbQDfDl5y1dO4k29o9ahXp04WWvExk5lIQf7cOtnIyckyuSX3lC47c2888eJnOG\u002FgE7iQbxK1p9dr+86m35oX58F7dcct94\u002FDBYOewMBrn8fc+UvVSDRulMe9vFzLR0abdbh\u002Fl82og+NsG8AXA1olXjD4cZzZ\u002F1Hk0\u002FEdd\u002FgOpteK54j9tsbo2\u002F+HOx561+zVr1fHVlcsbXJ0eDjzfvPjVJzR7xHc+\u002Fh4dOdKqvMGbXDOwMcwcNQLWLx0BVo0rY9s7vWpnLWtXl7ETk5utrWNlZMcV0+sK7RnduzB26NVi0YYdN2L9jb4Er4VncG3xo45WxC7\u002Fuf0wdi3vsF5gx7H+YOfwK9\u002F\u002FhuxyywkZ7JWsbtxf62Ab5Y7b9TG0tUeOdU8rho7rtfS8jlqDNe9tyKub+PCwU\u002FiXNr+nI5Wq9VCOrexb3+Di4Y8iUF8o3zvEx\u002Fi5KN2gnMOas+A8\u002FvgxTe+htpzIfM88cJnEbsvvP4Vvv5uiskffv4HXn\u002F\u002FB6g+rVYfee4TS5fMRJJLSc7KACpycnFbajk2gpRCO4CU8nNhCrsD0C+WGTJXmfryyleFfsDIJ\u002FD02E+w+cbrYdstN8S48d\u002FjnP73Rtqt\u002FZHbH34LXTZtH3O2aqG9LfaQjSRF8vN2IVrzctC0lNuRkZGBU47uhXuuPRHDLjsYI644FHoUatWiocXVuXB\u002Fe++wMU7lRRSWN+UK5bpBR+JanvdeexIO7bM1J5Y1wdjuO2+GW4cfgxF8jLp5WF9048sO2btu4BFo2qieopZPTvfGoUdH5CaN62PgBfvjpqv62pvP80\u002FdA\u002FXr5kb0e+\u002FaBbePOJbt3tnKK19LrhDD7YoO27ZpipuvPgbXDz4Sp7Kf2Vzh6W30zcOOwZBLDsJBe3fHTWxb44ZBe8awbU34xlaVyY7eAt\u002FAtoXlm9mmFi0aWr3a+Dn+sB1w56jjMeTiA+2N6UF7dVNW03fasDVGDTicdR+FW1nHwft2t3TZVabo8IgDtoHaxMtYKst3wuE9MZqPy9H5pNSNRX0e2f8ws3vmCbvSMddBo4Z1cckZe2PM4KMw4Pz9MfTSg7DFxm1VBGIbdGhpY3rj0L64lv3Uo27b1k2k4qP5geizR1fL1\u002FeQ7XHBKXtY+vZbbYhbiJ+E+HYkKwd7eoWEK7lzz81zcNepTfDqFS3w7EXNceVBDVAvBzHlU25PitcH770s4QDeMMiMjMXL0KF84ZBx8CTBQkV4ktaY3P+8g3Hn6NM5wFvhgL17ICWV\u002FgAAEABJREFUYNTAY\u002Fl27DfMCX9ODIBzDvvs1r343LU7H5OaMh0AG08KQkV4kta8DIDNJjMylorsMoD6mlnsDMnKZ+r2TIFksuNM0EorIivCsy5XQ47lS6uvQb1cOJZ1zAuemZnKTJOMS1agusJ6yUrXqjKLt\u002FuwHK3P5tvYXO6rKV8GbSuM1sfLegmTwcdjSwegt7k6JWdFtSeDfY6vL1qvR+x4vWS9hVYfZU+yhYrw1N6p4ca4pbN+C+Pk7OwQLmE9+2W4hOW4\u002FPXq1kFp7c3Ly0ZpeORyta6+F+sBp6qj7DvW7cJyfAgeTIvoKaIMWfAme3Zuk419t8rDA+8twlE3zcRVz85D22ZZOGfPBoi2UVZ9bApK6AEk216V50qvCFw58yyyOwGlILRERZlCFXQwpKTEmPyW1ZhUlmmN6Bs2qMubRHH9dXNzwLf8yOCga+9DXbBTWaLaa1Fja7b9bDxJjWM7otvDRlv7TWVsjeDLxpF8\u002FQTB4x+anxnc00u0n9enWx7i0\u002F+auRJXPD4H309ZgZXc1vjz35X439dL0YnOMNpOqvjy8ogZj\u002FLKy+ebl3RwCKhkaF4UPExljFmLQ+kdUwJyiA\u002FXlP61cV+h1zadoUcqp0YhcCb3Pj4Oex89ErsePhSjbnnJPvhpegfmMhYTrqn2sxEktgcIQkYdYwE5JTLqsKbb5+vXUDgxOP4F5CJybcaHi+eYVVpYPmanYPUWlsMruXi58zrZmExnGK1PFT\u002FwcEEhcgcyUnEYj7+t9MwzgofdxI0piR5CFMjUSmB6IJNXa\u002FnXP\u002F\u002FGzfe\u002Fjv4XHBJqJ5ClRyB2pGmj+njxwcu5J3UKfvp9GsbcOZb9ooKdiqxkKSqxWshsC5sW6gdjAXnZcDCmofJ4GBTGqgyPjNDn9DItLAztzRXR6SAUL2RYxFWfwuDcZdM8nLFrAww\u002FqinaNc\u002FEQ+8vitGr8UWc80HIWECljy\u002FzMkvpeipJEb2t9NRCx4JwYJSxgCREZOiwdGNMZ4JFjVUreRpfy59x+T24fshx2KB9a6hxbCUacxP927euxaH7bwftVW22cTucdfyeePOD75QllI85A6o+MlC921fd8PLtqbL5onVEJh9xtYI7bNsG6LtDQ54NkJPtGCreEPt3r0unhsi5fGUBFi0vxBKejetlYssO2RGd7KnxDjzIXEhwFIMoYwEhIgOKGnOKOYsacwnkqJUefaGRMTrZ2BA6LMlYCX3ximjN6v+bPR8nX3wHrrzgYPTssXGJdtbVhr410Rj05lYfZaku7U\u002FYDmKfMN26YKxEP31+jwsnBalyccigw8ukF3GsadGyAjqzfCxenk8JFl\u002FE+JIVhbbay2A+5f9m8jK88PlC3PDqHDzz0QIc06tRjF6FU5q\u002FKV4fUSs9h8ApJg6hw1TGmLX6hfMXLcGpF9+Fc0\u002FaG3vuvCXYSFJxO3\u002F4dQpuvOtV6N+oHDX6wOldj77NvF0puRL5mUiqBulA9WiHQWHMt4cIBLR246EVXng\u002FbvwvSzDu+yV4+4clfFFRhHEMJX\u002F6+1Lb91NeneH8iv86YyWaN8xEE674JOtMGVeARZIfB\u002FpehJ51yw6pTSpfkTKSkao8\u002FytvTsCvE2dgyJhnseXul2HL3XgyvPOhN3XzwEYd1kG9erk48KTR6HngQOx88GDk1snCFeceZHqxctqtLFXerxCkVV8vwSD5egkCyeNAEEgxOGTYXl7snl0GV39a+WWYrtBWcZmMb7NhDk7ZrTFaN8rk42whcrKKcMi29fH3nFV81F3FfMpbGGO\u002FKDT5ywyZp0w9laSIXa70WEJOkid4kmChIjxJJkMHBRIS6fWGxNLBg5nWhHzc4Tvjj49vwbfvXFd8jrsOZ524F9Se3LxsnHHcHvh47HC88cSV+Oy1kRje72jUoeOTHmo3m28h4xZWB5ltqNbtI1a+fRokaMoYW1vwCFZtRbaSC+JgvAgvfDqfoeI6A\u002F0f\u002F6xAfkEhhh3dCvec3Q53ndkW67eqg5tenRWVFxCIKeEHIJX8XOnx6ZlusLzPgUGH8mmtozD0OR2WhkWNyZlKyTBKtqgxpleT8vqHbeccW8MeqMnVrH0x40HsY+S49lrTjVUffKPba00z5tvH2SYQeM1oEBVliqI1FB\u002Ft02VyZRcfjv9lMVdzRYhOX7aiAE99PA\u002Fn3zcNVzzyN869ZxpGvvAv5i5aFZOPF2VK+PDyiMlfXnmu9Jx5SXLAiYwxWhzSN8AOSzJWQu+YEpBDfKjyLkgkd15vEBgzPMrDBzwccwbkEB+WVz5erz3NK4Y\u002FG7ETr18d+\u002F1GPBfZMw3bSdZ+fLtW5Rfi6hvGYurfc2iqZL+ZSHJI1j6cumyM0eJQ5fNXFUHfED11+lxlKqF3TAnIeb1BYAzag9MKL9VQb3Dl8hOVi8dZ4+OCRHJXAn\u002FwcNQE5BAfxpe3lZ55RvDQHSckMKo2UWKMRG2MbElkvE+F0pnDyxG8CEUIF8YCqrgcQFvx8nH1L1u2CvqWEDaWFCjJ02J\u002F1pzF0HfHVcRebLsAfa5SX3TQpGFdtjMAIXq+XXX9y\u002Fhr6sxQu0vqVSg6f1lyVpbDDlttiCaN8tJiryL9L6t91dVesG\u002FHFR337DK04ktDGOCQwngGWUPjRqQCKlW2lV7gGVnSnKQxJUHMBQx2OFAyxhAQcwET97ITBMbSiweQXntsInQwdLLsIG7MKeYsasylKCN0OIVkriLlHVQKjrNzj16boWHDPJPFXMDEoS+QWLY83zI78CBz0jiIG3OKOYsac6XJzkFfoqB\u002FZQxlKTs\u002FeDgwqzGGgJgLmPhaIWuVp4+spDMUeA48yFxIcBSDKGMBISIDihpzijmLGnMJ5KiVXuAei++MsTJ0WJIxOmMfEgRSFeBA7Esbl7LS81cV4NlXv8SFg5+wH+m5+d63Y75PT795MeT6l+xHdO58+F37Qs6wvSnTZ9s3+J5++UMYdsPL+OzriTF3zk+++tN+nOYU\u002FTDQmJegH7shGGwp8N+shdCP75x+2UO4+qax0M9Chu3qe+H0tVFnD3gUl1\u002F9DF7431fQb2eE9WbAIDVm5efOW0zTgax8\u002F\u002Fy3ABdf9ZT9MNBtD71j\u002Ffv860n2\u002FXz6eqXLhj1j\u002FdXXS\u002F0+6d9IuweNfgGSr7vjddNfzUfn8Pflye7wG18hPosi+V9\u002F93vox4X0dU53PvIe9FXjysfG2ApzxE2vmJ1Lhj6F9z\u002F9NVJO+qKAkRe3mwKKAkZeO9K1n5fuk+CQUsCHkyZZvBs3zuNb4ogndAiiiUPoMJUxZvUhQSBVAQ7E3rGmgBySDZ97bYJ9w6++affuUSfYb14sXbLSyusRVI7r7ON3xdWXHYJJU2fjndBvVSxcvAxX3\u002FwKevfcBLePOA7777ElHn3uE\u002Fzw63RW7fD9L9PwyLOf4LRje+O+MSfihCN6YhHLUAkdr477FvrxnRuGHo2mjevZjwo5KjUxb7z3LdSrm4MbBh+Fs0\u002Fc1Ww+++oEah3IYIdFjdG5zMHiJSuoCmTHWJtWjaCvsGrZrD7OOm4XXDfoSGzbfX0U8Dqpn5eD4IeBTsReu2wO1cciJIe\u002F6SyffOlz+8qpG4awbU3qQT8MRCXJYdK02VgSwueN936AfhhowHn7Qf1Yb50m0I8hqf4Fi5Zi2E2v2g8D3TnyOAy8aH8U8q0kjZAcyEhrRxis8BDz9nV10wgeySWPI5B0fn3dFld6\u002F2fvOgCjqrL2dycBAgQMHREVZRWsS1PpxYK9AJZFFLtrpVhWVkBABSmiKIq96+pvWVFU0FUBFcGCKLIIFsC+KAgiIC3Jf77z5k1ehkkyQ2ZIMjkvt59zz7v3u\u002FPOnHvv5F2Ev6GKj4UaF5987oxPQBCXPBwE\u002FB2RN2PWIpzZqyP4v8b8euPhPU13q6vtEpE4qWcrNGxQGw3r19KzHHgwEO8zb\u002F43aL5nQ3Q+ZB\u002Fw9U+tD9zTOxho3lL5BgbefHcxjj\u002Fir2i+RwNApoV77d4ArQ9qFpHbo+N++MvejcBXwHcJHwxEuT\u002F8uAZfr\u002FgVZ\u002FVqD77As1nT+nrSGg8GIl2FQy7JiIvIkxKPJIXitDwkT5ZzDoyrZGYovYqsinOKmiNrgJBnhmt0PBiIp7v59bq2b4F99mqEmjWrga9yZ59Z2aeDl2Te4MFAvTugevWqFIVjwwcD8U3M88SqbCH944tAQ3LvOrVrogcPBpJ64rR9lSWuFspDSAAMITkx5Yk4uvhxlDHLF89KJcU15AtXVk2EWz4g8vkBR1eSXsyEeHGaBy\u002FJiIPyMSFenOUFhJLwKxUdQKL1N23aoofe1OfBQDHax\u002FfA8YWiQhLhAN9Jt3nLNjDPc2pJY4Z5xvvv0wRUEMxzl7VhvVpaj3nS\u002FfZBrr33bAA\u002Fz1eb\u002F7lpq+ZXr12PRqJgM6pkaB5SuWXzxuDBQEFLkeV+fRGnzs9LFUToAJMakM5zZWfIlJS7sGPverXgYCD2ixXFN5e2sRL5a9Wqrhj5ecaQizj8JFbhfU\u002FMxGiZnt8sfkz4YKAtsmTA9zPyy4L8IhIaMyFeXKXKn9pqNbKq5Kulx7My5HsHsWL5jopZ7vOTnpWZD8pLGE8AHE8I+OIkI44J8eIkI44J8eK8MzL0J0IaULnmM0D076zAS0kabEcP8qvGDcjTpAYUbfUTxUehTxC\u002FrKwqqCfTt6+W\u002FyJjJbhH1adMbYcEJAXzuzbYxTv4R4dKJqUS\u002FyYKK2eXmuQGDwbif75IRpxH98df5UhQkJfK4XyjBrvIFHMt1q\u002FfJG2ScnHcjOAr1WuGLSpaUiI0Qpeq6nx5cjfpjDhpdEYohC1btwovxOfLdPR7zJy7FP+49DjwXFj\u002FYCBhVTrlCqfntFBFC02KIvl8VKuaKdPyGjjj5MMwdNCJ4k8Sf6K+KZknjO3WKAc844Ly2B6tqoHI8QpFpnROnXAwTlN6q93XYdRxKzDmxOXiV2B0jHj0ifHRbzx+BShPIQzgpUkNYuPLUYz1+VA5EmhVDbz6Yuk5UEtKCDg6DSRZEJMOXlqkwXZ0JyWec4iOWd95hRK6ikZHWbcfcjk4eG77uKj2dWjbHG\u002FMXiQbCX9IVQcef7cmfJYFeKkoB9ZnFg7inB5m8\u002FPKdViw6Ft+SrBh4yZMf\u002FtzPcXLCcchrZrhgwXLdfOC+T9EiX37\u002FWpWhn+xXFgl68RDkg6NG9ZG08Y5mD5zkWya5CMvLw9TZ3wi0+jmyMjIANfqQvKJ\u002FOa7X5VfAviXY8ZBQg005sFACxZ9L23M1\u002FxWscK2iFWnbw6WknfmLZF7CE2raABIuef8vJRoUgPAI4JT1+liNXIThvhs3pyLDxcsE6qHzyoeDPTx1+DhRrm5uVjy5c\u002Fhqp4cJ5yek5QjSQMp2j6mfCcUzzkyS7IgNjohKcBDwBEXyAOF80rSQMuj8ZM1vXz50KjTIF80Y9gVyoOXsmpAlkJ0KbW8gFAUfkLacXwE+x2p3++U9mjEg4HGvqC7nfc8+jY2bd6CqlUydR2Pg+i3t+JgKy8AABAASURBVBoPBpJy5hvWr41rLzka3sFAT4EHzfD3cl0OayFV8tHu4L10o4IHAw0Y\u002FhSGjXtBdj03aP9ydqmO7JoFZ15UrZaJ6mJ1sv1OPoJDrjwOS7\u002F+GQNueBKXDHkCejBQn44iF6r4TjuhLcbd9RrufvQtlZfNg4GkbaxPJrbPi4HTjm+nivnv1z2O+5+ajTYH7YkWzRvh8qFP4nrp83rZANGDgWQOxfo5tavrWp5fn31m2\u002Fx8do2qauUx3y94MJDsBl896mk9IY73r1+3FoaEDwa6Qvo\u002FYPi\u002F8AUPBpKbkM76ktT2W16Q8Fzq8ICK1iAevOV71UE+i3ThOHYevJSkQYn8wgUyOS9gaHlHCDRIDA8gMX7vFgjJw84Dc+6fcK7s0PbC6H\u002F2QZNGdUQR1sYt1\u002FVRoY6SHdCDBwOd2UVykhHHowsn3HCG7ow+MOE8nCoKxoVYRYjievJgoNH9MGZIH9xx05loKwpHKoOH79SVabWwkBlNGubgdtnF9fP1cmrpbicPv5lyy1kYyIOBsrNYVfmPkw2Du8echQv6dtM8D+vh6Wx+fUdOpyRwU+bOm\u002Fph4ogzcBEPBqqagUv7Hw4ewjPq6lNwyrFtJH0mcmQHWarg1uGno15OtlZmnpYl2xYWqbycgjMfkiej\u002F2kdcS8PBrr6ZO9goGNbC0lqimvJg4GGngbuQk+W\u002FvfmwUBS7oQj7ML3ceEY8Mot7+EAeHES8AAoSgPHlNOkBi5GPmDpeeq4QFMWzoOXFmkgX2YWCwjidgIOgn1R4xJPuZP6NcSKkcaK89rr+LZGTWoAfjY4xYyWl5WVSVKkXjS9Zs1qcMLhl0fLZXmGrFIzFiHivPtxCpopU9rocuaryI4o186EGbI1GPUN7tUnH+mMa9XMKsRXtUqG7DqLhhbWUKCfoVBIqkihOg0QpDvntqNTfnaNaoqPEMV59VguGWRVr4KMIvpBus9ncWHckooH+BGJX758nznIZ1Zc8TF4KYsGJfI74fCcg8WEoBQ4AAJhKeprVQ1MjiDgOcMjbXAApCvxj6dYeqCa5JdSsbFwFUsXPWt0AUFc8nEQ8FMiV4SKS357Rag4kysgiDMcBARxqcMhwedDLD2pQSUpXtQlHRiIpe\u002FFkIs0ibTcj1kmXhy0nAnx4iwvIETjV6o8gFLVT3Z7TF5i42F4pRYvICH5YunJ7FrUcEm\u002FcwEv8tEmZBz43YsmNaAyJ1HiQF6TGki51ScICf2OS6E3\u002FDzc7PPj4RD4PGhSA5Iq3\u002FOX6PMhlp5TLSkh4Og0kGRBrFYG5NIiDbajOynxnEN0zPrOK5TQGV0h0EDxKAkfyOWE03MO0XFJ9Y1OyLbHzcfR8KnY+EAu5w2mhA4SiCuIo8dXLb3wlye\u002FJiQZ\u002FqaAXJrUQDLiNKmB8FmeIIidHMYthXh4osP3Mfw93D1Qdgr+HuSGv+KgAYcgiXioKA12aDy9j0Lc9dXSE7VIBwbOCxgWyoOXg5RrIDHAwHkBQ8s7QqBBcvEAkivPa6IKdZTsNKmBs3wYB8CDwoVjwPKEoBziAXBoNHBMOU1q4GLkA5aer8Fjx+ClJA1E01ssIIjbCTgI9gXfgDvhfnoLDXZO\u002F\u002FRWGtj9BAHPGR5x45Dg8xGw9Bw8pRg7Bi8laSCsFgsI4nYCDoK9kzt5zsFiQmA42Ocg\u002FDkABIr4Pw9i6SE8Fy4+FmpcfPL9lGI+aYncRFzluY\u002FX5crTXxlccdZfAUGc4SAgiCsahwSfD7H0pAaVpHhRl3RgwB0PjSEXaRIF89F0ywtAgpM4KE5MiBdX+jwAwxeAgCnOi5kQL87yAkKl\u002FnwASKT\u002FYunJapGoUfudHkHgl0k4DvzuSZMalA0dcpU0PkYPj5u3EJTQ7yB1aDUom\u002FHVW2tg9xdtRBASGj95PArx60cggKcmNaDofIil51RLSgg4Og0kWRCrFoVcWqTBdnQnJZ5ziI5Z33mFEjqjKwQaKB4l4QO5nHB6ziE6jqpvdIVIA4HKwfDhR8IxgJM\u002Fz7lIvqLjA7mc1ykJHSQQVxBH908tPdWMkEu\u002FLDVgEdWixF5eqIXyUmp5ASHyzUSAUpUX2SLa8BYQdgreeh8PdLufB4aE5ffz5w1V3O1TS0\u002FUIh0YOC9gWCgPXg5SroHEAAPnBQwt7wiBBsnFA0iuPK+JKtRRstOkBs7yYRwADwoXjgHLE4JyiAfAodHAMeU0qYGLkQ9YeqLL1WkQsfD8bzrwUpIG29F9PotTgI9gb7gmD1f58IozeQKCuDTAIcHnI2DpOXhKMXYMXkrSQFgtFhDE7QQcBHsnd\u002FKcg8WEwHCwz0H4cwAIFPF\u002FHsTSQ3guXHws1Lj45HvD+AQEccnDQcBPqjwRJi557RNh4kyegCDOcBAQxO08HBJ8PsTSkxpUkuJFXdKBAXc8NIZcpEkUzEfTLS8ACU7ioDgxIV5c6fMADF8AAqY4L2ZCvDjLCwhJ\u002FXxUNHkAEum\u002FWHqyWiRquaTfeYEX+WQVQF3gdy+a1IDKXZkK\u002FW5GSRoYXdAmCAnho9Abfh5u+uGTZAAPTWog5UYnCAl9vhQ6DVi14j2\u002FiT4fYuk51ZISAo5OA0kWxKpFIZcWabAd3UmJ5xyiY9Z3XqGEzugKgQaKR0n4QC4nnJ5ziI5Lqm90QrY9bj6Ohk\u002FFxgdyOW8wJXSQQFxBHD2+aumFvxyp5iUZ1vSQS5MaSEacJjUQPssThIjlJnCkLC+yBfVix8foHkg7ZTwEbHE2HgJCucDbG\u002Fq4x0MtPVGLdGDgvIBhoTx4OUi5BhIDDJwXMLS8QqNBcvEAkivPa6IKdZTsNKmBs3wYB8CDwoVjwPKEoBziAXBoNHBMOU1q4GLkA5aeqm0xVmLH4KUkDYrkK9D8xicgiUsCDoK94ZoEHFWEBskZFxWlgckTBDxXBngk+HwELD0HTynGjsFLSRoIq8UCgridgINg7+ROnnOwmBAYDvY5CH8OAIEi\u002Fs+DWHoIz4WLj4UaF5\u002FoeeMTEMSFcRDkJCNux\u002FOeiB2vLzcXZ\u002FUFBHGGg4AgLn1wSPD5EEtPalBJihd1SQcG3PHQGHKRJlEwH023vAAkOImD4sSEeHGlzwMwfAEImOK8mAnx4iwvIFTqzweARPofWpfZFusyAr6IPORSviLoSqMco8eFZyJ4CfQFMg3fAizs84Z4n99EPm8R3gqCb6LPRyg7OxvxeAqOh8944sMzEZzSHPu4Pn+J4GW8yf8MlmdME30+Qqxg3hAwBAyByoKAKb3KMtLWT0PAEFAETOkpDBYYAuUXAWtZchEwpZdcPE2aIWAIlHMETOmV8wGy5hkChkByETCll1w8TZohYAjsbAQSvJ8pvQQBM3ZDwBCo2AiY0qvY42etNwQMgQQRMKWXIGDGbggYAhUbgcqn9Cr2eFnrDQFDoJQImNIrJYBW3RAwBCoWAqb0KtZ4WWsNAUOglAiY0islgOlX3XpkCKQ3Aqb00nt8rXeGgCEQhYApvShALGsIGALpjYApvfQeX+td8hEwiRUcAVN6FXwArfmGgCGQGAKm9BLDy7gNAUOggiNgSq+CD6A13xAobwiU9\u002FaY0ivvI2TtMwQMgaQiYEovqXCaMEPAECjPCGzYsAGm9MrzCFnbDAFDIKkI\u002FPDTz2Wv9JLaIxNmCBgChkAxCKxd+7spvWLwMZIhYAikIQJpNb394ccfMX7CRIy\u002FNehvwy+\u002F\u002FhoZOvLc98BD+OfQ4bjzrin4738XR2iWMAQMgfRHIK2U3uLFX+D9eR\u002FioAMPjPi\u002FHnwQataooSO5bPlynNH3bGzbthUnn3QiateqhUuvGIg5789VerkMUtCoVatW4brrrkuBZGDIkCGg\u002FB0RznrBdm3duhU33XQTvv322x0Rl1CdnXmvhBpmzElHIK2UHtFp2LA+jj3m6Ig\u002FuudRqFmzJkl4e+YsdO3SCZdfegnaH3Yozj3nbJzTvx9envaK0itL8Oeff2L16lUp6e7q1auxcePGHZId3a7MzEx07NgRderUiSnvxhtvxHL5IotJTLCwpHslKM7YyzECoXLctqQ3bddGjbB+\u002FfpCcqtVrYoaYUuwEMEyZY6Acw5HHHEEateuHbMta9euBRVlTGKChc4Vf68ExRl7OUYg7ZTeH3\u002F8gWE3jESXHkei16ln4NnnXojA3717N00PHzEKr776Gri293\u002FPPo+LLjhPy9Mt2LptK55\u002F\u002FnkMHjwYl1xyCe6880789ttvkW5+\u002FvnnGDVqFC699FLce++9IL9P5JRy9OjRWo9TzA8++MAnaTx37lz885\u002F\u002FxMUXX6wyvvrqKy1n8Msvv+DWW2\u002FVupRB64\u002Fl9Byfe+65B5dffrlOsV988UXk5+eTFNOzfrDNZPr5559x9dVXg\u002Fe5++67tX8ffvghcnNz8dJLL+Ef\u002F\u002FiH3nv48OH48ssvWUX9DTfcoHm\u002FbTfffHOhqXj0vWbMmAHWueqqq3DfffeBv\u002FFSQRLQwhwzZoze55prrsHs2bOltLB78sknMW\u002FevEjhtm3bFOtgm4jHsGHDIjwck1tuuQW8J+X\u002F9NNPEdrSpUu1PVdeeaUuI7z77rsR2sqVKzF58mSwLRyXTz75JEKzRGEEQoWzFTvHKcryFd\u002FKet0JeHPGqxg84ArcNeVevPnWzEjHqlevoWt4s9+dI9Paadhvv\u002F0QCmVE6OmUeOH5F\u002FDFF1+AD\u002F+UKVPQqVOnyIO7YcNGfSCpDEeJ4lu2bBlmvu3htG7dOlABdOvWTR+kE044AU888QT4QBKfhQsXav6iiy5SZdC\u002Ff3\u002Fw4SWN\u002FpVXXsFJJ52kio9T08cff5zFqtxuv\u002F12XW6g4qGypUwqZmWIEaxYsQLR1vmuu+6KcePGoUGDBqp0xo8fj0MPPRR5eXkq+\u002FrrrwcVa8+ePTFp0qSIVCrLZ555JtK2unXraj98hhWBe1HhffbZZ6qYJ06ciKZNm0Z4f\u002F\u002F9d8HnZnTv3h133XUXhg4dqgrXl+PHu+++O95++20\u002Fi0WLFoHW6exZBQqSyrqRzEDIxC+Ohx9+GOeffz5uu+029OnTR2N+GVGhs+xvf\u002FubjgnXTlmHnvgQjy5dumDChAnaZircoMIkn3kPgbRSet26dsHb\u002F5mBQ9q1Q7Vq1dBV8n16nYxZ77yjvaUCrFatqvKMHzsar748FQceuD8m3z1F6ekWvPHGGzjzzDPBhzsUCqFt27bgg+j3k8qMD1zDhg3RTjCjdUcarbq9994bnTt3RpUqVdC6dWu0b98evmXx1ltv4bjjjwN5nHPYa6+90KZNG1ZVT2Ww7777Ijs7G3wQqUxI+OGHH\u002FDNN99om6pXr45mzZqBbZg501O25InX8wvOOYeMjAxtI+RiW4888kjk5OTAOYcOHTqoMqYSF7K6rl27IlbblBgIiN1ZZ52lStQ5h2OPPRZUUFSsxGefffbV9Ua2g4r98MMPD9T2kocccohallR0LHnvvfdw4YUX4qOPPwI3Tlg2Z84cxYhp0okHx4T5Fi1aoH79+lixfAXy8vP0S6Mv9pSbAAAQAElEQVSafK5JYx+JLdP84uAYtGrVSvtNGtszf\u002F58ks1HIZBWSo8PQA15mIJ9pFWQJ9Meli2R6UHXLp2ZjPgOhx2Gd8TqixSkSYKbCVzvqlevXswe1axZA8TGJ3LdbNOmTZr99ddf0aRJE037wf777w9feXGXtUH9Bj5pu5jK0C+sJTvkvlxOc6lgqSh8eosW+2LNmjUIKiaflmjM6eP06dN1x3fs2LGgBciyzZs3R0QV1bYIgyTYXlqFnNLS4qXnlJPKaMuWLTolZlpYi3VcK+aXCZUlx2Px4sXyRdwVLVu2BK1I4sj7HHjggSqHU+YHH3xQrMjREU+rksQqmVVwxRVXgJbgtddei6eeegqrf1tNku5uv\u002F\u002F++5E6bC+n1WEFqTwWFCCQVkrv31NfwtPP\u002FJ8sbnsPL9c5nnjqaXQTi49dbtO6NZ6TKR8fMua5RvPMs8+hbZvWzKaV5wNHC+\u002Frr79OuF9Uhlw\u002FClYkZrQgWEZrMZrO8pI8FcVPskbF6ZjP+\u002Fvv60AlWFN22J1zMk3M80klxvyS8y0mMnPazbU1rmtx+seYFi5pifisrCzdMT7jjDN06srpKz0VH2m77bYbqMAQx0VrjNYcrS5a2rRGaUGzjIqpU6eO2n+KIu69e\u002Ffe7p777LMPyTj44INVsXG5gl8m48eN13LWayFWIdvoe65XcnqvDBYUQiCtlF5HmYJ9sWQpusomRtceR+GMfv1x+qm9cHTPo7TTF194PprJlOq4k3rh6ONPQo8jj1ErY8QNQ5WebkGHDu3BaRotN\u002Fbtxx9\u002FLLSRwbJY\u002FoADDgAtkAULFuiUikqKFlQnWRMkP60XTvG4BsU81\u002FN8K5D5onzjxo1BhcH1MiorrlNNnTpV1xqpwEjPyAiB64tFyQiWU9ann34KTjlZTpm06qrKjjzznI77NOYT8R07dgD7TGuM9Wj90WJjmviwnNYVLUmuuXHtlLRoT15uuDz33HPaT9K5XEB+4tCpU8HMg9NhyvT7z7ZzDDZsWK\u002FTdH8DhFZ5G1lOYH+5CcR7cGw\u002F\u002FvhjsD28B2WwjGmuJXI8mf7uu+\u002Fgf2Fx2s06LK9MPq2UXuPGjXDjyBvw4dx3MW3qC5j15us4+6x+kfGkuX\u002F9kH9g7ruz8Oy\u002FnsQH77+D224djzo5ORGedEr07XsmqEi4O3i17HZycZ8PL5VCgwYNC3WV2GRVy9IyTkHJ\u002F\u002FTTT2PAgAG6k9hB1se6ynoYGaj0evXqpQvqAwcOBOX7O6x8ILmWRz56lSuWE9POOQwZMkQfOtbjDi4fUq6dkU6Lr0+fU3Vayo0XltFizQrXZz7oTz31VHCX8rLLLgOnhVQEtHi4u8k2UVlzTYzWFesV1zbSg\u002Fc688x+oGXK3VvuBtNq9BUHZfJH1NOmTVN8Bg0chCVLllDEdp596tGjh1iwuWDbyMD28PeHXNfcS9ZDWUZPXE855RTFddCgQSqbXy7OhbQ+N4i4E882sb\u002FnnXcenHO67kdc+QXC8SLPv\u002F71L4pUzx3y+Z\u002FM1zS\u002FCKhsmaHi9TeZmK8sPlrppUW\u002FnXPYZZfaxfaFdOdcsTwVnZghi\u002FzcCeTPUW68cRQ45eFaHR9mpoP94+bDeeefFymi9cA1Me4Kcm2LO4nOFeDFDQP+BIbrR5MmTYpsZLAOp9W+IE69uPvp50njFIy7uJPvmqwPdlBJcsOAP71gu1mHfFTCTEd77qjecccdumNJfioT7kazPSNGjMDJJ58M1s\u002FJydGqJbWNvP69QrLxc\u002FbZZ4PKl0qGbaI8FSQBFRinu9yFZhv4JSDFMd3pp5+OSXdMUgXlM1A26\u002Ft5P+aOOdtBXCmX\u002FaEyZh\u002F4MxbuzlLBjRw5EgcddJBfDc2bN9fx5Q4vx4xKn5YwGZg+4fgTmES\u002Ffv0Uc2b4RcZ7MF2ZfFoqvco0gPH01Tknu5DZhVipEIMFzrnI2lKwnA+ccwXKLkhjmgrLuQJ6tFzy0NphHPS0ALk4Hyzz01RevnVH5eOXFxVzfSvIR0uWMsgfvHdJbQvKYF3fR\u002FfRL2dMfIL3YFksH91X52Lj7dflGmdR7eU9fb7omLix\u002F8Fy5wrGh+XOFeSdK0iTVhm8Kb3KMMrWR0PAEIggYEovAkV8CeMyBAyBio2AKb2KPX7WekPAEEgAgZycXewlogngZayGgCFQwRFo2mRXU3oVfAzLX\u002FOtRYZAOUaAG0Q2vS3HA2RNMwQMgeQjYEov+ZiaREPAECjHCJjSK8eDY01LRwSsT2WNgCm9sh4Bu78hYAjsVARM6e1UuO1mhoAhUNYImNIr6xGw+xsChkAQgZSnTemlHGK7gSFgCJQnBEzplafRsLYYAoZAyhEwpZdyiO0GhoAhUJ4QqOhKrzxhaW0xBAyBCoCAKb0KMEjWREPAEEgeAqb0koelSTIEDIEKgIApvQowSKVpotU1BAyBwgiY0iuMh+UMAUMgzREwpZfmA2zdMwQMgcIImNIrjIflKhsC1t9Kh4ApvUo35NZhQ6ByI2BKr3KPv\u002FXeEKh0CJjSq3RDbh02BBJBIP14Q+vXr0c8nl2Ph8944sMzEZwM++Rjmgj+xlu+8U\u002F0+QjVqVMH8XgKjofPeOLDMxGcDPvkY5oI\u002FsZbvvFP9Pmw6S0RM28IGAKVBoEkK71Kg5t11BAwBCooAqb0KujAWbMNAUNgxxAwpbdjuFktQ8AQqKAImNLbuQNndzMEDIEyRsCUXhkPgN3eEDAEdi4CpvR2Lt52N0PAEChjBEzplfEA2O0LI2A5QyDVCJjSSzXCJt8QMATKFQKm9MrVcFhjDAFDINUImNJLNcIm3xBIJgImq9QImNIrNYQmwBAwBCoSAqb0KtJoWVsNAUOg1AiY0is1hJVTwF133YV169ZVzs5br8sxAiU3zZReyRgZRxQC8+fPxx9\u002F\u002FIHatWtHUZKXfeihh\u002FD+++8nT2CKJVW09qYYjnIt3pReuR6e1DXumWeewfTp03foBlOnTsWFF164Q3XjrfT7779XKEuyorU33nFIRz5Teuk4qnH0yX8bcBys27FcccUVaNCgwXblVmAIVAQEKrnSqwhDtONt\u002FO233zB+\u002FHhcdtlluPLKK\u002FH0009j27ZtuP766zF79my89tprWv7EE0\u002FoTebOnYsbbrhBrbhBgwbhzTff1HIGjz\u002F+OObNm4f7778fI0aMwLXXXovPPvuMJPWU++yzz6q8Cy64ALfffjt4\u002F5kzZ2oZ709\u002F6aWXglbmf\u002F\u002F7X0ycOFHr+sGmT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TwOHQrbfeqp0WExMD8jN5kyZNMH78eFx66aWgpkbDeN6InHR15u0qVKiAJb+6hRUfoujoaIwZM0ZviuLFizOJ1lE9QW6x3wLRv4cOHwLnGX0NcWPz161br5gPGzYMDS5ugEceeQQPPfSQYp0nTx78\u002FPPPiI2N1X4g\u002Fv\u002F73\u002F9AzaNTp05o2LAhOPVATYV5UasxxqB+\u002FfoMeg2nIph28ODBYJ5XX3215FnIS3c8mbgPnSTqZuSeZHvPlxEB52mpMXEkwFEARyJ0Od\u002FLuUROmfTu3RufffaZavt88VJrqlq1qmLIF35q+ZCXFYo\u002FEQ\u002FOn6WUJ+\u002FB\u002FPnzK67kdZQGYkhNkea331YohitXrtR7nf3BqRVOt1xwwQVMFjImw8Ls9lZ5cNfledJsWOMqESBfakxUm3\u002F77Tdw2MYO4GQ\u002Fb9bNmzerNuSfrnTp0hq1ToYT6vGxdu3apYKpcOHCPrGnvG3atMGVV14JCsKSJUvKUPNGLZccfHNSG6AG5bylnGEO6WkZ3lxFixbVh4zDqP3794PqPtvAm5BaI9vUSOb40son2Gjst6z2L9vE+Uku0DiGGhfjaS655BIdgtJPw+EMF1eohVBI+L6YONSnJnPjjTeCL74qVaqgbNmy+O6773QFjy4FHB9W5uVrKDyYJ6cleA\u002F40ujP7H3INI7J6D3ZqlUrUCOldkUhwiEfRyLUCCnsOAqg1jl\u002F\u002FnxtD+vEMowxaNu2LaKiohhEavko0WOllifxbNy4sQ5ViQlfABSQvD9XiBCjobAljhRcYWFh+iKeM2eOLiyQz1NESDgZFmZsDW\u002F4ZRMKg0KLYV\u002Fzyh358UyP\u002FL5Rp\u002Fm\u002F\u002FvprjeMnGVSpaajeMjIl7YyaD2l8a9B1DDuJY39qZ1wMcOJ93Zo1a+qiwd13363zKnwwSOcQl6p2VGQUWrdujXbt2jFaBRI9xpg0tanIyEiyqfHtbAq4TT6rdnw4lSmErKz2L5tKTCjQHOM8lKRR+6VL8\u002FJLL4Mvs4suugjXXHMNihQp4u0Dagxc4Klbt64+zOSn4YNNzZgCgC+kli1bMjqZ4YuFq6p8SLt06aIvvGQMEsjsfShJvFdG70kKB94TfGl\u002FI8NNtoVhB4MrrrgC1Bo5n8tVX97LLMQY4xVkDKeWD2mOSStPCjPO3fFZ2yhzji1atAAx\u002F+WXX1RjY734Ai5fvrwKsuuuu07Lf\u002Frpp0Eh7JQRCq7rTCp5R+voZMn4Rq9TMSJZnH+AAowqNgUIhwGcL3FMhw4d9FMLR7A5aflAkMZJUc4dcKKYQo9Ac+hHmsObmss3N28cCj\u002FOnTlCpniJ4qBh3k5avpmompOPajsnnR1aei61DmqLfAi\u002F\u002FPJL7zxbeumCkX4m\u002FZvZdrAfOCyvWLEiuEhCLcbJ49VZr+oLiMMyviAcGoeUfPA4r0Otiws8ThrH5fCR9wk1Mmo7\u002FvfUmdyHTt50M3pPUqhT2HIkwgUM+pmeUx10uVBEHgpdvqypuTHe35CHaf3z8eVLK0\u002Fez9Rs+UUABTFHKRw18HngxD+nVJgX73cKOyoB1N740qYQJC1YjX+9zkiYUXBRgDEzunyj05+WIVCk881A19dc0ugS\u002FXyCE5WxsbH66UXefHmVhW9jzmtxODdz5kwVEryh77vvPrBzlMnH8k9PEm+GYsWKgTcNO4uro3x7PzTkIXDoQiHGm5S8\u002FAyDwwBO0H7yySfg25RaA2mFChXSYSv9NCyLxhiDyy67DBSuVOe3bNmi2gZ5UtMcSQtWcyb9y7YQJ2JEv6\u002FJmzevDvE55HfiiRUFGucfucDCRR7SOUnN+4B98MQTT4BzNzR8eRFLahXMg\u002FcFXX\u002FjaBO8V5huwoQJuiDh8J3pfeikp8uyM3JPUmjw\u002FqAw4TCZaalpde3aVV\u002FerBu\u002FFeMUBe\u002FB2IKxSAm\u002FlPIhH\u002FHgfZtWniyTUy7GGK+Wy\u002FrwRUDDlwJ5Dhw4AGLG7zk530kByeEnaaFizkiYsXEUYBxu0mU4PUPA+aEshYM\u002Fb0yeGF0hpNBhx\u002FEjV8Y5fJxroPBiet7g9FHkkFwAABAASURBVKckyMifUnoOdbiCecstt+hDdfvtt+uHtCyHw0zmyTcW03NOjA8BDfkGy0TyTTfdRBLuvffeZN+cUePjhD+JfDDr1aur38LxZnW0Oi5ykB5qhv2amf5l+zhRz2E9\u002Fb6GwmzKlCm4+OKLvdF8oDivxoeZ\u002FUmsu3XrBr6o2B98mTiGfcEHl4mJK19MfCkx7G+4uOOko0st3vdeycp96FtWRu5JLkDw\u002FuCihG9aavGjZHHq8UmPY+rUqeAiALXU69tfD672+vLSn1I+vE95\u002F\u002FIFQJ7U8iSNnzMRUwd\u002FY4x+WM5FCGp+5OFwlP1BrCnMevToAQpY0kLFnLEwYwOfSWeOjDy+hhP\u002FvmFfP4EzxmgU\u002FerxsyiUUqP5sqbEwzgah495OfXxjXfofKjY0b40+o1x19HhYxz9nMweNmy4zjtQcFLb4A3GRQHSQ9Fktn+NMak+AA5O8Ps58z3EmsaPnCzIYTyHR5yqSI83WUK\u002FgNPvftEaZD2Ncfcx\u002FRqZhsX7KC0+0oxx5+efDV\u002FY\u002FnUhvz8fw4w3Jnk+jCPN16SUJ+nOy4B+Gqalod8xxhh9mfjHO\u002FRgd7MkzIK9cTlZP2ppFGJ027dvr8MjamjGJL8BU6uTjU8fAa5c9+zZUz+2Tp\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\u002Fq8PsPfV5kjcsTTd+iAhLhfeAqHfpGC5nxJ3LpN7qSXi175v76Vsva1SzvysCLOUq3J2YhPjDiLxyCYg8cTZqYAtNfcgkHBC7qUN4D2VexoVOi0554WZCY9291aYx3WHrG0RyDQCJsJ9D5mIqEyntQmyjkDQCrOEw7uxf\u002F59OLl7HQ58NQ57P+yBQz9MRVL8cW+r49bOx\u002F6FQ7F3Xh8c+nk6kk4ckTfjHuz\u002F\u002FD4kJcR7+Y7\u002F+wMOfD3RG6bn6Kp3EbfuS+gNaCJhwsIYbU0uRYD3SfyONTj045N6Lx1YOAIJB7fC+SUc2olDi5\u002FWe2n\u002F\u002FPtx4r+lSjqybLbcJ1+pX63EBOyf\u002FyDit6\u002FWIK3EYwew77PB4jVAWB54X5ASY6+cQyBohVnS8YNIOPAXjq6Zh5ia\u002F0OBpsNwct9aHFvzsaJzbM2niNv4FfI3ugeF2j0t91ARHP51Blx5YpF4fC\u002Fit61SPlpH17yNkzsXI2H\u002FZgZlSJkgN+g8hOUvozeeiSzgjj8rti00JxBI2L8Wh5dNR2TZJijYajxMRF65X57XohOPH8LBb0YjolhNFLr6GeRvfDcOL39B7rdNCMtXEnHrP1U+Wifkvko48Cfi\u002FvmSQTUnNv0EV3QRwBiY8PwwEXlgfzmPQNAKMweKPFXbIaJ4dYQXrYzIUo1xcv8GJcWt+wR563SVm60oTHgE8lxwPU5s+RpJ8uaMKt8Gxzd9r3x8+yadOIyoitdI3GKNO7F9FUxkPs3XhEdJ+nwab63cjUBU+ZaIKn8xwgqUQvR5beReWiMNTtIXnytPcURXaQUTFi700oiudLloZ78gskIj0eDWI+HAFuGF3EPfI0\u002F1Tjix9XsZCRzVuLhNXyO6Ymv1GxGSVjNTKHLcCnphFl7kPC8orjwFkRR\u002FFEknjiLx6H84+MM47F\u002FwkJoDX42EK18FJJ2ME8HVTG6274TvGI5v\u002FBFRFVpLXAu5ERdJXkkS94OEL4f7TRoNExED+8v9CEQUruxtpInKDyQcA5KSRKhtwMk9S\u002FU+cu6n4\u002F99DxMeAZfwRZRqJvfOYrmfjuLEth8Rff7VCC9SR16eS0XQbRPzj2h89TVvI\u002FcSX5AasFaOIhD0wiwlNExkDExUUeS7aABiL5\u002FoNYXaPSnqfgGEFyqPsPwV5WZbIoLrSxFmTWUIUU2zOrF1FU5s\u002FRZR5Zto2ETmkXx6q99a5yYCYflKwZW3nPc+4j1VqN1U1faJSHRFvgi\u002FwonNS0Sbb6ACjnFxG79XIRdVrjWMZ\u002FI\u002FX71e4P3JdNbkLAKu3fsPwdckmPBkYV9aoPyJMhTMajOjyrXCsXWfyhv1H82K8x5x67\u002FSNy0joiq2kTmRyTDhMSLcKoBaWFSFy3Dox9EIj71AhF1x8Jd4dB\u002Fid\u002F4OZKBO+w4ezVZscgL7QPVhMOWT1fspomRtmWc9AC4oUesHZOi543ec3L2etwgiStVBUvxhHF4yBdEVmmtcZJkGOLnnNxz783VEVWimcUhKlHvpD1mE2usOp2Fn970UTP0TqLqk93wErWZmIvLI27IijCvce0tQMJnIvBrOW+82RBSujoPfy0rnB92w\u002F9N+chPtBgz0F1WhMSCCLLrylRqmFVXRfdNFVzkVl3BwsywyvCU382GyWJNLEXBFl5T7SSbpPe0zot0jPJ+EDMLyFUXBFmMQ99832PtRT+x5rwuOrnoTCHPfe1zpjj7vGpjoEogoXQf8UaOPKn+FTG2UF22tBqOQKNMfx9a+iZP7N2nYWjmLgKtg3mj4mrCkk8nCvrRA+V3GlW4rOUlbqN1UwHWKN7ra5SjQZJA7rXEh70VdUPj6lxF71TMo3P5VxFz4P6EZMZDhZkGhvYroqjI3pjFAWP7iKHzDm\u002FImvcQTA\u002FCtXOSG2XDJfJw3MhVPvjyR2YpNTmAfqD4Mpnwycj8VunqaTuw7XRseW07uj9mAMeCPc7Oxl02QuFkofN3LKHjZGIQXqkCSGt5bha5+FiYsQsO08l18Owpd8TicPFxR+VC4\u002FWxElqmL9H7ZfS8FU\u002F8Eqi7O85Fafq70QD+rdBFYp5XvOv17MN5Ezg3ly288b9b04lJK65vG+nMBAincS9S4\u002FFtmwiNlaiLSP1rDp\u002FOLIPS\u002FH43EKbe1chqBsyLMTuY7DycL1Ag5g7ConO4fW14GEAjF+8neSxno2EyynBVhlsk6WnaLgEXAIpAuAlaYpQtR9jLY3C0CFoHAIGCFWWBwtLlYBCwCZxkBK8zOcgfY4i0CFoHAIGCFWWBwtLnkNgRse0IOASvMQq7LbIUtAhaBlBCwwiwlVGycRcAiEHIIWGEWcl1mK2wROJcRSL3tVpiljo2lWAQsAiGEgBVmIdRZtqoWAYtA6ghYYZY6NpZiEbAIhBACVpid1c6yhVsELAKBQsAKs0AhGcL5DBkyBLt37w7hFmS+6omJiRgwYACOHnXv459WDsTmwQcfTIvF0oIAASvMgqATznYV9uzZk6GH+mzXM5DlJyQmgO0+cSL9w5+PHTsmvOeWsA8k1jmVlxVmOYW0LSeUELB1DUEErDALwU7zr\u002FKIESOwdu1aPPnkk+jXrx8mTZqE\u002F\u002F77z8t28uRJvPvuu7j77rsxaNAgzHhhBo4cSX2b8EOHDuG5555D\u002F\u002F79weHV+++\u002Fj6SkJM1vz949GDNmDFatWoXRo0fjzjvvxPTp0xF\u002FMl7ptHbs2IFp06bhvvvuw0MPPYRly5YxGgkJCRg6dKjWg3WhGTx4MPbuPX3P\u002FLlz5+Lbb7\u002FVvJ02HT58GJ988onmy7yXLFmi+dJKr40HDhzQOrFNEydOxD\u002Fr3WdHMK1jPv\u002F8cxDLe+65B88\u002F\u002F7xgdMQhneam1sbTGEM0Yv6KeLQYdxiNRx3KdsNyWF5WobLCLKsIBkH6bdu24bXXXsPNN9+Mxx57DBUrVsSjjz7qfRg\u002F+OADFT58UEeNGgVXmAuTJ0\u002FxCijfJlBoPfHEE8ibN68KRQorCq533nlH2Y4eOaqC86effkLfvn1VoP3zzz\u002F4atFXSqfAYdnNmjXD448\u002FrsJwzpw52Lp1K8LCwlQQso40l112GcqVK4dChQppWl9r3759eOONN9CkSRNtizEGFEIUtGzD1VdfjWeeeQac+2K6tNrINk2ePBkFCxbUNnXs2BEUXEznGIZXrFih9SVv2bJlMXv2bIeczE2rjckYQzjwyMdxOJmQCJdJynbDclheVuGywiyrCAZJ+iuvvBKlSpVCvnz5cOONNyI+Ph5\u002F\u002F\u002F231m7+\u002FPm47bbbVGhQcNxyyy0qkLZv3650X2vz5s1Yv349OnXqhDx58qhgvOaaa\u002FDVV25hRV4KEMaVKFECxYsXR4MGDbBx40aSVGhWqlQJdevWhTEGsbGxaN26NZYuXar08PBwREREgOUsXLgQffr0UT4l+lm1atXChRdeiPz58+OSSy5RbbN9+\u002FbaxksvvVTbyMl5Jkurjbt27dL6+baJwpbpHPPFF1+gc+fOKsSNMbjqqqvwyy+\u002FeIWlw0eXwj2tNpIn1E1CYhLknZdjhuVlBLO0eKwwSwudEKJRsDjVdblcqFGjhmpDXK2jJuFLp8ArX748tmzZ4iTxupwUp4Ci0HEiq1evBmpKBw8e1Ki8eWNUcGpArAIFCiAuLk58UKHx448\u002FYvz48V5DLS4qKkrptFgnalUcPrIujEvJVKhQwRtNvjJlyiA6OlrjKBAjIyNx\u002FPhxXbxIq43UClNqk2YkFutO7ZZDS6fe1AKJWUoLBBTc6bVRsg3py62RUTNzTJJoaI6fbuDDWQXMCrOsIhgk6alN+VaF81B8gGNiYlQj41DQl07hRI2HccYYnc+inw8wH34KB4ZpDhw4CAq3vDL0ZDgtQ+2wevXqGDZsmNeMGzcObdu29SZ75ZVX0KpVK1StWtUblxVPem0kDim1ySmTAtLRWH3rTYFGmjHEJ9FhV0GeXhu9zCHqCXclJdPKciKcVahcWc3Apg8OBKj97Ny5Uyvz22+\u002FgUPIKlWqaLhRo0ZYsGABOAnOiC+\u002F\u002FFKHkOdVPo9BVKtWDX\u002F88Yf6S5YsCWpAnEPiUDVBJu0\u002F+OADNG3aFJzzUqY0rJo1a6rGx8l5TsqTlYLU0QK\u002F\u002Fvpr1aTatWtHUsBMWm1kmyjQfNtEv2\u002FhTZo0xmeffeb93o7aGoeZ5GH6sDAX2A6G02sjeULdUDMLk\u002Fkyx+REOKuYWWGWVQSzkD6QSVu0aKGrmVyt5MQ1Xc5XsQzOFcUWjNXJbX4oumjRInDFLiI8gmSdH+L8FVcXKYD4ES1XR5kHV\u002F8Yx\u002FkkMnNoV6xYcXq9hkPI6Cj38K9o0aJgegrAgQMH6srl66+\u002F7uXlpP7vv\u002F+uq6pdit0iAAAQAElEQVSk0zhCwsskHubJvMSrF8PUkjTgsTinx3gG02qjS4bdDzzwAJYvX4677rpLVyw5F8f8OFx1p78N1Eq5SEJerpZy6EkatdKbbuqgiyvPPvssWK+02sg0oW7CRTKciYkIA84kHdNkFTNXVjPI6fRHjhzB5CeexGOTJvuZKdiz59QS\u002F9FjxzD3zbcwfORo5f\u002FLMxme0\u002FXNqfI4Ic35nkceeURWKieD2oNTNh\u002FG3nf01tU\u002FrjCSj6uIDp28U6ZMwdixY3VyvnDhwjpE5KrmtKengQKHc1bk5wPPYSP9jmnZsiVu73G7E0TlypVBHubJlc3hw4ertkcGfsYxc+ZMPPXUU15z3nluDZF0x3Tv3l0n\u002FZ0w5wA5BHTCdPkpCjUu+tNrI4e\u002FbPfUqVN1Lo+LFjNmzNAJf6anwOvSpQsorCjQ+GnJ9ddfT5IaLggwrkePHhpOq43KEOIWNTGX4dyYY5JSnTOLiUxC9xZ5MbNfYXw2pBhmDyiCbs3zJuOvUTocT3SNxYf3F8PTtxfCDRfnSUZ3iRaYVchCTpjxTVy7Vk3UkuGMY4oVLYaXXpkFftVNQPYfOIBu3XvKytpqNL+0KcrL8v\u002FAu+\u002FD0mXLSc7VhtpKag0MCwvT4WVKdGOMrhL60oi1o735xjMf37AxRufUfOPop+ZDTY7+zBr\u002FMpieAouuY\u002FzDjGe6tDBgnchHk1J6xlNwG2PoTWaoxfmmJ5HhM20j0werCfObM0sr3K5uHpQp5MLE9\u002Ffj5qm7MGPhQXRoHIMrL8yDMJEwxQu4MO7WWHz9+zF0fGonnvrsAK4XYdb6gmilk4f5ZxULKSqrWeRset6AbS+\u002FDO2uutJrtu\u002FYga6dO6F4sWJamblz35TJ5SqYMG4MyPu\u002FDjfiow\u002FeQZ06Fyo9t1n8XKGYp+25rW1npT22UHCujNqSr1skr0HTalGiUSUlo3+0TEZLH+\u002FHhl3xOBGfgJ\u002FXxeHntXGoWS5C+RpWjsKm3fH4fMVRJCYkYqP43\u002F7hCHq2ya90p5yswh5ywsy\u002FwVu3bsM7732A3j1v95IY7tL5Nm+YHmoY4aKZ0J\u002FbDD8gTUsbyW3tte3JfgSoLXEey9etXCIcrWvm0Tkx33h\u002FPoYL5nXhwJFE1bwKxLgQdwLJ0h0\u002FmYiiBcKQP9rljUcWf64spj\u002FryV948SXc8r+b9ONNVoYrcFu2bgUFV+++\u002FdG4WUt069Ebq1avJtkai4BFIAMIuJLNlyWqNmY4ryXmdJqb7sSfXyoc55eNwJerD0u6RPyxSbS08pGoXCxMwxEyhG1ZK1qFXfmiLo1zSb4ZqFaaLK40qUFO3LhxEz765DP0vL27t6b8d5eYmDyY\u002FsIMDBvyAL77+kvc1vEW9O03MMX\u002FAfQmtB6LgEXAi0CYTBnScL6rY5MC6NQkP1peEINyRSLEz3ABNK4ic14ePg5HyV9ItLC7ry2EN78\u002FhD2HEmQYCfyz8wTm\u002FXwIEzoXw8ROxfDcHSWwRIaiEeH8fo9DVghfkrfs1D1pU0JamD33\u002FAvoctutKFKksLeV\u002FPgx\u002FmQCGjdqhIoVK6iGxnmzCy6ogd9WrPTyWY9FwCKQOgIu0Z6oLSUmAoeOncThuJM4eiIR8YlJOCR+GoYdPk7gx0QaDO9QBKs2Hsenyw+JxpUEh\u002F7+rwfR74VteOvHA3hw9g6s2BiHmCiDPYdPKh\u002FTp16bjFFCVpitW7ceXy76Gt26dE7WUmMMatescdrqWmREeIr\u002FWJ0ssQ1YBCwCigDnvTgvduR4Ar5cdQQLxPz27zHsOhCPBSuPYKGE1249DvLRREUYPHhDEWzbdxKvLNqn8UxPGg39x0QYrtlyHHS5KLBhZzyOxyd6ebXgLFghK8yefnY6unfrrP+q49\u002F+vr174bXX52Lf\u002Fv1KWrZ8OVasXI16deto2FoWAYtA2ghQKwvTeTPRrhwX7qGgE+\u002Fr3nVVYRwXYfX8F7tF00oUkyRDR7d7saxmdm5WUCb7gYiwJNStEIlOzQvhw5\u002F3K5\u002FLk3\u002FaNUqf6kqfJfg4+G87P\u002F\u002F6Kzp36pRi5Zo3b4Ybb7ge3XvcgTZt22HUmAmY9uQU8GPQFBOclUhbqEUgeBHgsI\u002FalK+7dX88Fq89oiuUvvFVSkWiQZU8qFc5D165qzxmDRIzsBxe6FcOBfIY\u002FL39OPLncWFa79J4vm8Z9LysMF79ai+Wi6bnm09W0QhJYcavvr\u002F58gsULFgg1fZ3vPUWfPjeW5j3\u002FttqrFaWKlSWYBE4DYEwWV3kfJevy7mzlRuO6jyYb\u002FyGXcfR8+mN6CGm9zMb0UsM3f4vbELciQQZVibI0HM3+j3\u002FH+6ftQX3v7oFv66TlU6Zl\u002FPN57RKZDIiJIUZ25jRr67zZmCnB+Z3Lhv+n6GzL1haOJCHO8+mxLNhwwb9d6j4+PiUyDYuxBCgVubMdQXKdRmIcDs1R+afb1YhCllhltWG2\u002FSnEOAeZtxj7FRMyr60DvbgEJ67wvI\u002FNFJOnbOxY8aMwb\u002F\u002F\u002FpvhQvk\u002Fv\u002F369eMiUYbT5GZGFzUzz1yWK4fcrOJphVlWEbTpFQFu0NimTZtUd41Vphy09u\u002FfDwrfjBbJTRi5xxu3PMpomtzM5zuXRS0tJ8JZxdMKs6wiGATpucvD2gAeaMK8mOddd92l2\u002Fl89913Kbbyzz\u002F\u002F1ANLuMc+N4PkrhQOI4XDq6++qtsOcTudDz\u002F8MFWth2WxTO6CQe3I\u002F0CWOXNm4+eff8ZLL72kZ11y40huS\u002FRuCoe0cNuee++9F1wk4m623NbI2ZeMO8Syjn379tUhMfNkfX\u002F88UeMGjWKXtx\u002F\u002F\u002F16YMqmTZvU9ReI3O3jr7\u002F+wq+yAMVzF7jdNg9tYRu57ZFmIhZ3C1m3bp34Tl3k\u002FfiTj09FeHwcmhOrwYMH69ZI3LmDgpVkbo\u002FE3UuIC\u002Ftj1qxZ3o00Sc8uw7msnDZZbYsVZllFMAjS8wHmg3VzAA40oWYyZcoU3HrrrXqaEefTUmriypUrld6jRw\u002FVxjhM+\u002Ffff7ys3C6H85Xjxo\u002FTg0j+lSEfT1vyMvh40qs\u002Ft3binmgVK1bUA0m4qwUFB\u002FfipyCkIHKJ+sBDWriRIgUJ\u002F\u002FGeQosHpzRs2BDc8puCrEWLFlpvnmHAfd+YB4fH3KaIVeLustxGiduKs5zFixczWg3ruXr1apBGze+bb74Bhfbo0aPRu3dvUCg6mz5WqlQJ8+fP13S0eG7CvHnzUL1adQaTGZ6vwNOeWO7UqVPB+jhClC536SWerD93FP7++++Tpc+OgMDpWbVEjrnptSM9uhVm6SEUIvRAHWiSmJSoGhS3\u002F2HTucGj\u002F+EfPJyE+5JRi0lp62tqFTxM5cYbb0REeAQiIiJw9dVX68POPFMyadWf\u002FNwNl8PYaM8ZABQUqR3Swnk7Ywy4HRDLhvyohXHfNB6Ewrh69eqhUaNGcLROphE2\u002Fdja8V9xxRVYuHAho9VwU8tWrVp5zyGgsKZQ5GIUt9G+\u002FPLL4QiaNpe1ATVC\u002FnsdE69YsQLEMiW8+AJhHqyvMQZ169ZF6dKlmUz3patZs6a2hUP5+vXrgxqmErPRigoHXEgUkyQm+12Wl9XmWGGWVQSDJD03TXSq4nK5zvhAkwgRPtyN9uWXX9YhFzU+npXp5H38+AnVjiioKon24cT7ujyzk1t0T5gwQTdCpEbBfAoWLOjLlsyfWv0dpsqVKzte3XabQ03fNNSiqDE523N7mT0entDkCAhPFC644AJskFVYJ+zvXnzxxaAGRm2IGhg1Sx6P5\u002FBRC3T8dCnQ2Hb6ixQugosuukjP\u002FmSY25Zzg0f6\u002FU3z5s3142\u002Fu7EutkkNYDt3Jx+Euh9\u002FUGGm4Uy+39CYtO82NjQohOsKFcFeSGIjJPpflsDxk8efKYnqbPEgQ4APnWxXOYfF7vJhMHmjCPLilNAXQww8\u002FrMe8PfboY4xWExUVqfNkb731FjhE00g\u002Fi+VSu+HW3MM8B5twKMh5Hz9WbzC1+nsZfDwZaRO1HM5FOcm40yzn5ZwwXWqQsbGx9IIvAHo4F0eXhm2gtkWNjJodhRWHr6TRcD6Lw0f6aSjAfQUsNTsKMc7fUWhyuEs+f0MNr2vXrjr8vemmm\u002FTAZmq\u002F5ONhzNQiOS9HQzrjs9vUq5wPozqVw7guFbLdsByWl9U2WWGWVQTPMH2gkwXqQBMOizjBzfpxWEPtgkLB0RQYT2HHCW9OsC9ZsoRRyQw1lrJly+KTTz5RLYpEanfc+5\u002F+lExa9U+Jn0NECgoKENL9D2nhoSw82MURNhyqcc6L5wCwLdTseIAJD2pheraV2h3pDDuGw0rOm73\u002F\u002FvvgUNiJp0sNifNdFIDEiIscxIs0mvPPP1+HpJzA5xCZw1vG+xsupBw5cliHkjyEhhokNUHyMV9jDL0gD+uiAbHYBs7TiRdsJ4fMrBPDy5YtO+d2ibHCjD2fCwwntjkc4VCFE9t0Ha0jrcM+2HQOfzg3xJU\u002FnkP58ccfg35Orr\u002F44ou4\u002FfbbdZKf8zrOYSacwxo6dChmzpwJDoWioqKQN28+ZqeGWgQn\u002FZkPDwh5ZOIjesalElOw0qo\u002F86bxTZZemzp06AA+0NQG2QZqi1zlnDt3rp5pQK2xcePG4BCP+RpjtJ0vvfSirphycp\u002FxxLBOnTqgwOI5BIxzDDWmbdu26ootVxp50AnLdeh0qdltkKFs69atGUzRUHN7+OERetAKcSPOl1xyifL27NkTb775pp7J8Pjjk3Sez8GCc2fEnwKPgo1H+HEhgQk5rOdiBf3ninGdKw3N7e3k\u002FBWHhlwRmzx5sk4cO23mcCmjB5rwgeSDzoNPuJLJ4WHt2rU1Kw6heFCJBsTiHNUTU5\u002FQ1T0KC2ogEq0XNR0uEPAzg5EjR4L5+WotyuRjpVX\u002FXr16oWXLlj7c0In6tNpEzZDCneVyxZWJqZ1xdZPzUjzwl0M2Y9xaD+lcRZwx40Vwro\u002FClXE0FBTt27dXgc6wr+ncuQuYHw9+4eopsfalcxWViw7cmso33tfPsriCTKHPPmQ+HCaThwL06aefxtChD4F9QWHJhQ\u002FS2B62gxof8X7ppZfgHJzMz1scQU3ec8G4zoVGnkttTGv7bD4gqdGNMckONOFDybkpf+yYh28cFwycsDPv5ITpkp9zQvRnxKRUP9bFmFNCxzcf5p9SGoeHBx3714vtMibl\u002FIzEUzA46al1bhDNyhmOOvG+Luvni4NDiz8ZD35bxk8rnLi0XA5z\u002Fevq8DtarzFGBbkTb8ypdhiTst\u002Fhze2uFWa5oIepNfhOTIdak4K5\u002FsYY\u002FYbMGdo52HI+jBqXE07JTTiZoJ+kpPQ5Rkr8Ni5rCFhhljX8giI1v+FKSzsJikqmUYlgrj\u002FPF01pFZLxDRo0SKNV0Ml\u002FfoeWJpMlBgwBK8wCBqXNyCJgEcg+BNLP2Qqz9DGyHBYBi0AIIGCFWQh0kq2iRcAikD4CVpilj5HlsAhYBEIAASvMzkon2UItAhaBQCNghVmgEbX5WQQsAmcFASvMzgrstlCLgEUg0AhYwbpQDgAAEABJREFUYRZoRG1+oYyArXsII2CFWQh3nq26RcAicAoBK8xOYWF9FgGLQAgjYIVZCHeerbpF4FxBICPttMIsIyhZHouARSDoEXBxryZfwxr7hq3\u002FMHIKA4t9zmGdU31qywlcn6b3fLi4aZyvYQLfsPUX0sMmcgIHi33OYZ0T\u002FWnLCGx\u002Fpvd82GEmEcphY4uzCFgEAo+AFWaBx9TmaBGwCJwFBKwwOwug2yItAhaBwCNghVngMbU5hioCtt4hjYAVZiHdfbbyFgGLgIOAFWYOEta1CFgEQhoBK8xCuvts5S0C5wICGWujFWYZw8lyWQQsAkGOgBVmQd5BtnoWAYtAxhCwwixjOFkui4BFIMgRsMIsxzvIFmgRsAhkBwJWmGUHqjZPi4BFIMcRsMIsxyG3BVoELALZgYAVZtmBqs0zFBGwdQ5xBKwwC\u002FEODET177vvPuzatSsQWYVMHomJiejbty+OHjuabp2Jzb333psun2U4uwhYYXZ28Q+K0nfv3o2jR9N\u002FqIOisgGqBIUZ233i+PF0czx27Bh27z63hH26oAQhgxVmQdgptkoWAYvAKQQy6rPCLKNIBTHf0KFDsWbNGkyZMgV33HEHHn30UWzatMlb44SEBLz99tu466670L9\u002Ff0x\u002FbjqOHDnipft7Dh48iKeffhp9+vQBh1fvvvsukpKSlG3Pnj0YMWIEVqxYgYcffhi9evXCM888g5MnTyqd1vYd2zF16lQMHjwY999\u002FP5YuXcposB4PPPCA1oN1oRkwYAD27t2rdF\u002FrtddewzfffKN5O23iFtQfffSR5su8f\u002F31V28S5p1WG\u002Ffv3w\u002FWiW0aN24c1q1b503reD799FMQy4EDB+LZZ59NU1tNrY1OXqHmfr78OBqP2If6Q\u002Fdmu2E5LC\u002FQGFlhFmhEz0J+W7duxauvvoqOHTuqQKtUqRImTJjgfRgpjCh8xowZAz7IrjCXCjxHQPlWmXGTJk1C3rx59eGnwGHat956S9koBCk4Fy9ejP4D+mP8+PFYv349Fi5cqHQKnAnjJ6BFixZ44oknMGzYUMyaNQusY1hYGCZOnKh1pOBt27Ytypcvr9uSa2IfiwKOAq1p06aYPHkyjDEYO3YsDh06pG249tpr8eSTT4LDRSZLq41s02OPPYaCBQtqmzp37gwKLqZzDMO\u002F\u002FfYbhg8frvmWK1cOr7zyikNO5qbVxmSMIRQYP+8IEmQeMdyVhDAx4SIZUnazTmc5LC\u002FQ8EiVA52lze9sIHD11VejVKlSyJcvHzp06IATJ05g7dq1WhU+qF27dlWhwX3pO3XqpJrc9u3ble5r\u002Fffff6q1kD9PnjyoWLEirr\u002F+eq+wIi8FCONKliiJEiVKoGHDhtiwYQNJWLlyJc477zzUq1dPBVBsbCG0adMGv\u002Fzyi9Ip0CIiIrB582Z88cUX6Nevn\u002FIp0c+qXbs26tati\u002Fz586Nx48aqbd54443axubNmyM+Pt67cJFWG3fu3Kn1820Tha1vcZ9\u002F\u002FjlIj4mJ0foQz59++skrLH1502ujL2+o+E8mJCLMJMElRl2XJ+zvBojO8gKNjRVmgUY0nfyyi0yh4uTtcrlQs2ZNbNmyBVytoybhS6fAq1ChAii4nDSOy2EkeSl0nLjzzz8f+\u002FbtA4efjMubN0YFJ\u002F00BQoUQFxcHL0qNL7\u002F\u002FnuMHj3aa6jFRUdHK50W60Stilof68K4lExFEaROPPnKli0LJx8KxMjISByXCXzml1YbqRWm1CYnb9adPBxaOvWmFliyZEl9KTh8jkvBnV4bHd5QccNEEqgJg2hmaZgA0gONjTQh0Fna\u002FM4GAv5zQBRKxYsXR0yeGBQuXBj\u002F\u002FPNPsmpxGMdhFyONMV4NhA8whSCFA2k0nG8KDw\u002FXoSfDaRlqhxR+I0eOhGMeeeQRXHnlld5kL854UbW1atWqeeOy4kmvjcQhpTY5ZVJAEiMO050603388cdVeBpjZL4v0WFXQZ5eG73MIeJxIUm0skSk7AotG+iBhsYKs0Ajepby+\u002FHHH7Fjxw4tffny5di2bRuqVauq4caNG2H+\u002FPmgUGLEggULwOFU5cqVGQQfzNWrV6u\u002FpGgj1IA4bOMwLkEWD9577z00a9YMvtqaMqdg1apVS4eQnJxnWrJwTo3DSvoXLVoEfgZyzTXXMBgwk1YbKWCpmfm2iX7fwjk3xzh+U8Z4amscZtJfunRpabtL5wYZTq+N5Ak1Ex4GqGYm82V0w8OSfMJJyA56oDEKWWHGb39em\u002FsGHho+Ao9PfgJr\u002F\u002FrLiw1vxLfefhcPjxyN0WPH4\u002FP5X3hpudXTunVrnVjnauXMmTNxzz33IFbmq9jerl27IbZgrK5M9u3bV+e\u002FuMpIbYv0du3a6fwVh31cleQk+J9\u002F\u002Fqkrn1xJZFy3bt3IisioSBQvXkL9jhUVFYXoqGgNFitWTCfROSF\u002F55136srl7NmzlUaLk\u002FqrVq3SvDlfRuOvNZKPeRYtWpReNQxTg9KAx6JAZjyDabXRJcNurlIulVVVtp9+zsUxv8jIKCZHly5ddP6PNGI3ePBgfSGQSCF+88236KLKtGnTkF4bmSbUTJhJ1DkzTvqHeebF1KVw03Dg6YHGKCSF2f4DB9CpczeZbF6Fls2bobysPA0YeDeWLF0mw4EEXHdDB6yRye8WzS5FlSqVMWXqU5jx0suBxi6o8qskK5j8JIMrkZyP4uS5U0E+jH3v7IsXXnhBVxjJx1VEh07ep556SlcaORfFIReHWXxwn3\u002F+edx999066U5+Tvpz2Ei\u002FYyhIe9\u002FR2wkK5lVAHubJlchRo0aB2h4ZXnrpJVCgcX7KMVwwIM3X9OzZUyf9nbgLLrgAzMcJ02V6alz0p9dGamdsNz8joXvxxRfrKisFItNT4HXv3h0zZswAV32fe+453HDDDSSp4YLA9OnT0bt3bw1XqVIl1TYqQ4hZYSIJaNyrmI6WBmg4zC\u002FscocvqRyJ2f2L4PLa0R4tDsofHWkwe0BRvHNPMbxztxhx3xb33nYFlM5yaAINkSvQGeZEfq+9NleHUI9OHI8r2l6OW27ugM8+\u002FhD16tYBb+q333gdI4YPxWWXtcFtHW\u002FF\u002FffejQ\u002FnfZITVTvrZXAFMrVKEJvU6MYYr8By0lPrcbQ3J44u86HrGGOM4g6\u002Fn1vzifSLzVjQvwym8o\u002FzDzs8qbWRdNaJLk1K6RnPxQZjDL3JDAW9b3oSGY6UhQj6Q9lwFdMl2plLtbAk0HU5YZ0vY1yixlNju6ttfgy+ugBKFQpH\u002Fmij8Q5\u002FTARQMjYMD87Zg34v7ka\u002FGWLEfe7LA8rH9C4pBwH+uQKcX45k99Y776F7t67JyuJD59ycBQsWSEbj3E+xokWSxeWmwE033SRDv+K5qUm2LTmMADUl1cI4rFQDXFguEpWLh8mLKgn+9L+2xaO\u002FCKg1m0+4BZQL8Kb3CKpDxxJxKC4Bh46LiUtEUiLzcUxGG5hxPlfGWYODk4Jp85YtAq4LPXr3QYNGTdG52+1YKfMwvjXcsnWrzA19iZdfmYVnp8\u002FAgw\u002Fk3n8U5gekaWkjvrhYv0UgJQRc1MJEiLlEELnUTUTDKpGoLQJN4\u002FzoX\u002F95BMdlcQiiwBrV3ERr03RJYHqWwfm32DwG5QuHicBLTndJfuQJpHEFMrOcyItfgMfE5BEB9TxGDBuKn3\u002F4Fl1u64Red\u002FTTb6GcOmzcuBHf\u002F7gYCxd9hSiZtD529JhDsq5FwCLgh4Bbq4IoCW7DMAUVNTIahuk6xgkbyUfWVzxaGTQ9aRKN+68vhCe6F8OkbsXwSr8SqF4yQunMw+EhX6BMyAkzfsEefzIBTRo3RsWKFcChJefNatW6AMuWLffiQvqoEcPx+uyZuO+eQbjn\u002FiHgv7V4GazHImAR8CLgonaFRNQsE4mOjfOJyY8LxH9RpSj1d2ycH+cVC0OYh8\u002FhN5IDjRMm\u002FWRiAg4cScTCFYdx5wvbccf07fj17zgMuaFwsvSSNKCXK6C55UBmxhhcKIIrIiI8WWmRERGpCquGsnK1dft27Dzre3Ylq7INWASCBgFHWzoRn4AjMs91OO4kTpxMQtzJRAmfxGGJS\u002FDMeVGr4hCSLjgsFeOkZ3xCQhL6PL8Vv6w7BobjRfn44JeDiM0XhrJFwjxaXFLA2x5ywowI9OvbB6\u002FOfs37EejSZcuw\u002FLeVqF\u002F\u002FImzfvgPjJz6KjRs3kVUF3Dvvvo\u002FSJUugRPHiGmcti4BFIDkCnMNyiVD6b88JfLHysJoNu05g7Zbj6v9i5SHs2B8vc18yJyZ85KUxko1LLJfMgbl84v39cfEJ+iwmJCR685CkAb1CUpi1bNEcHW66Abd17YEWrdvi4ZFjMf3ZaeAQtFixoqhYoTy697wDDRs3Q\u002F2GTfDu++\u002FjlRdfCChwNjOLQG5CgFoWtSvHMOwWUhDtCh5tyu0nD+l0ZaAEzq05YcZdUDYKg64ugkrFIzRtTJRBl+ax2LL7JPYdSdA48iPAP1eA88ux7G7r1BGfzHsPn338AT796H39xoyFcw6NtK8Wfo6vF83HTz98g7fmvqbza6RbYxFIAYFzPsqtSSXC+QaM4RUbjuGvrXFeTcol2hfpUeHAc33KYNbAcqhSKgrdWhXCTPFf3yC\u002Fpt+w8zi27InHA+2L4cV+ZfBM79IoVSgCkz\u002FaoXSXR4MLNOghK8wcIJwvuJ2wr8t\u002FQM4NHzT6tsn6LQLZgQA1KmpLbjdJtad\u002Fd8Rh27540crcYYeelJSIgS9uRu9nNqLn05vQS9zez2zCZ8sPaDrSP1l6APe8shn3zdyqvJM+3IHDxxytzJ1foNsR8sIs0ICci\u002Fll9EAT\u002FhP2vakc7MFtcfgvUPHx8WcdQv7TPf9t6qxXJIQq4BKty6UaU6JHEwuMG3fipO7I4koh\u002F0DDY4VZoBENwfx4sAd3skiv6sfSONiD\u002F8956aWXgv+JkV4+maW\u002F8cYb+OyzzzKcjN8iOjuEZDjROc7o7IrhaF85Ec4I5JnhscIsM2hZ3lQRKFCgAC6\u002F\u002FHIYY1LlOVMC91ajOdP0Nl36CLggQz\u002FVzDxuDoTTr1XmOKwwyxxeQcnNbWu4Lz\u002F31eeWPdwVIisHmjAv5sktfDgE\u002Ffbbb1Ns9x9\u002F\u002FKEHliQlJemhJNylNSXG\u002Ffv3g8M+bvfDXSd4DgDjHF5uR3TgwAEnCJbPnT+YL+vxzTff6J793KLI2U6I\u002F+ExevRocHcNDm+5m603A4+HW2Ezb27n8+6773pige3bt+vGkd4I8Xz44YeYP3+++KDbcXP\u002Ffx62wi2VuHsId9pVYi61wsIg810iyEQi8NuwnAgHGkqpeqCztPnlNALc8jlQB5pwQ0Ue\u002FnHbbbfhueeew\u002FDhw1Jszm+\u002F\u002FabbCVE4GWNAzemff9anyMv95apXr677rXELnuLFi2POnDleXm7f7TvM5fbc3GjSGKOHmHBjyCuuuELT8zAS0keNGgVuPcRtea6\u002F\u002FnrdzocHr8Dz+\u002F3333VLbR64wj3MfvjhB3z88cdKZV25eaUGPBZ33qVh8BI6tQIAABAASURBVMsvv9SNLrmdEk+p4vDZt37kyW2Gq5Qu0czCXO65spwIBxpDK8wCjWga+WUnifttcc8ubl+TlQNNqA3RREVFaXVjYwuBh4dowGMtWbJEj2Kj1pSRra+5ey0FgrNdDnd15e6znuzSdPipjcvlAt2IiAgdxlIL435iFHKMu+iii9CkSRP4apB58+bVg1i4ms2ddCkMv\u002FvuuzTLcogU6EzHMo0x4OEsZcqUcci50o0KN5ALYQayeglxkzyuT9hA4n3CLr+wQYbpLC\u002FQQEp1Ap2lze9sIFCiRAlvsXz4z\u002FRAE07gDxo0SDcp5KaMHNbxPAEn8+PHT+imhBSYlSpVcqLTdDmEnDlzph5wwqPuuHEjtbU0E6VB5Kpq6dKlknGwvf\u002F++683joLdGxAPBRo1QPGme7Vq1QqFCsXqbrg8su\u002Fnn3\u002FWr9fTTRjCDDc3LYLICHhWMpOy1Y0MB1heoOGywizQiJ6l\u002FAJ1oAmrX7duXT1Xk3NS+fLn0+2iGU8TFRUpQ8\u002FhmDt3rh4EzLj0DOejePQdt+Om8f+8g3n6CjcePuKbJ4Uz0ztxFFRr1qx1gupyTqtQoULqp0U8eCQe\u002FTSco2M6+qnNcWWWGijDNM4ZBfTz28Xbb++hw+z\u002F\u002Fe9\u002FeoAyzzRALv5dVLUAJnSrjMd6VEnd9EyDxnQZpLMclhdoOK0wCzSiZyk\u002FflvFeSYWn5UDTTgf5Zy3yRXKBvUb6IS474NPYTdkyBBwW2znPEyWm5rht2eJCYk6VGQ+nJPy5S1fvgIoLEhjG3joiS+dB4rwrEpH4PFAEc4TLlu2TDUmzoFxPozDTicd57hYDoeMLP\u002F9999HgwYNlEyhxiPqnENc\u002FpCFDOavRLG4sHHkyBGtb9WqVcEhJvMQkr2CGAErzIK4czJTNU6GczWTq28c0vFQDs53MY+0Dvsg3fdAEz7k8+bN04NIOCfGMwC4YmiMSXaYCSf0R4wYgZdffhlcWYySObZ8+fIzu9NM+\u002Fbtsem\u002FTeCq4gMPPIAaNWroEW4OY\u002Ffu3bFw4UJwJZZnBpC\u002FWLFiDhnNWzTX06R69eqlB7VwSP3ggw\u002FqIgJXSLnKyXm4Fi1aaBrWpWWLlqDAIw5cAGB+N998s9I5H8ayuNDBFdtPPvkEN954I5wDVChQH3roIbD9XA0lf6NGjTSttYIXAVfwVs3WLDMIcP6Kn2RwBY6fNfCQEic9J7L7ZvBAEz70fICnTp2K4Q8PB+e46tSpo1n5H2bCg4S52keXAoafMCijn1WkSBEdqk6YOAEUIJyMZz0dNh55x8NWnnzqSaW3adMGAwcOdMh69ic\u002Fv3hhxgs6\u002FCWB2hmF9+Qpk1WgcjhojCEJLVu2BA9Y4YlS5KFAppAnDsog1mWXXYZZs2bpiizbe8stt4BxQgLnzKh1UpgRU\u002F+05LEm+BCwwiz4+iRLNUpr+2w+zKnRjTHJDjQhL\u002F+31b8yjPeNCw+X2VxPBOe2PN4UHeZnjFvg+OfDBKTTpUmNzvku0h3DNMa483Ti6Drp6frWkTTHsL5cYWWYfmOS55MvXz4wnnRrzgYCmSvTCrPM4RWU3PZAk6DsFlupHEbACrMcBjw7irMHmmQHqjbPUEPACrNQ6zFbX4uARSBFBKwwSxGW7Ii0eVoELALZiYAVZtmJrs3bImARyDEErDDLMahtQRYBi0B2ImCFWXaia\u002FMOBQRsHXMJAlaY5ZKOtM2wCJzrCFhhdq7fAbb9FoFcgoAVZrmkI20zLAK5DYHMtscKs8wiZvktAhaBoETACrOg7BZbKYuARSCzCFhhllnELL9FwCIQlAi4uEOnr2EtfcPWvw+BwCAjeVjscw7rjPSH5Qmu\u002Fkjv+XBxmxNfwwS+YevPp1vj5AQOFvucwzon+tOWEdj+TO\u002F5sMNMImSNRcAiEPIIWGEW8l1oG5AlBGziXIOAFWa5pittQywC5zYCVpid2\u002F1vW28RyDUIWGGWa7rSNsQikJsQyHxbrDDLPGY2hUXAIhCECFhhFoSdYqtkEbAIZB4BK8wyj5lNYRGwCAQhAlaY5Uin2EIsAhaB7EbACrPsRtjmbxGwCOQIAlaY5QjMthCLgEUguxGwwiy7Ebb5BzMCtm65CAErzHJRZ9qmWATOZQSsMDuXe9+23SKQixCwwiwXdeaZNmXIkCHYvXv3mSYPyXSJiYkYMGAAjh49mm79ic2DDz6YLp9lCBwCZ5KTFWZnglouS7Nnz54MPdS5qdkJiQlgu0+cOJFus44dOya855awTxeUIGSwwiwIO8VWySJgEcg8AlaYZR6zoEsxYsQIrF27Fk8++ST69euHSZMm4b\u002F\u002F\u002FvPW8+TJk3j33Xdx9913Y9CgQZjxwgwcOXLYS\u002Ff3HDp0CM899xz69+8PDq\u002Fef\u002F99JCUlKduevXswZswYrFq1CqNHj8add96J6dOnI\u002F5kvNJp7dixA9OmTcN9992Hhx56CMuWLWM0EhISMHToUK0H60IzePBg7N27V+m+1ty5c\u002FHtt99q3k6bDh8+jE8++UTzZd5LlizxJkmvjQcOHNA6sU0TJ07EP+v\u002F8aZ1PJ9\u002F\u002FjmI5T333IPnn39eMDrikE5zU2vjaYw2IscQsMIsB6DO7iK2bduG1157DTfffDMee+wxVKxYEY8++qj3Yfzggw9U+PBBHTVqFFxhLkyePMUroHzrR6H1xBNPIG\u002FevCoUKawouN555x1lO3rkqArOn376CX379lWB9s8\u002F\u002F+CrRV8pnQKHZTdr1gyPP\u002F64CsM5c+Zg69atCAsLU0HIOtJcdtllKFeuHAoVKqRpfS3uv\u002F\u002FGG2+gSZMm2hZjDCiEKGjZhquvvhrPPPMMOPfFdGm1kW2aPHkyChYsqG3q2LEjKLiYzjEMr1ixQutL3rJly2L27NkOOZmbVhuTMdpAjiJghVmOwp19hV155ZUoVaqUnldw4403Ij4+Hn\u002F\u002F\u002FbcWOH\u002F+fNx2220qNCg4brnlFhVI27dvV7qvtXnzZqxfvx6dOnVCnjx5VDBec801+Oort7AiLwUI40qUKIHixYujQYMG2LhxI0kqNCtVqoS6devCGIPY2Fi0bt0aS5cuVXp4eDgiIiLAchYuXIg+ffoonxL9rFq1auHCCy9E\u002Fvz5cckll6i22b59e23jpZdeqm3k5DyTpdXGXbt2af1820Rhy3SO+eKLL9C5c2cV4sYYXHXVVfjll1+8wtLho0vhnlYbyWNNziNghVnOY54tJVKwOBm7XC7UqFFDtSGu1lGT8KXzoI3y5ctjy5YtThKvy0lxCigKHSeyevVqekLVwYMHNSpv3hgVnBoQq0CBAoiLixMfVGj8+OOPGD9+vNdQi4uKilI6LdaJWhWHj6wL41IyFSpU8EaTr0yZMoiOjtY4CsTIyEgcP35cFy\u002FSaiO1wpTapBmJxbpTu+XQ0qk3tUBiltICAQV3em2UbO2VwwhYYZbDgGdXcdSmfPPmPBQf4JiYGNXIOBT0pXMYR42HccYYnc+inw8wH34KB4ZpDhw4CAq3vDL0ZDgtQ+2wevXqGDZsmNeMGzcObdu29SZ75ZVX0KpVK1StWtUblxVPem0kDim1CZ5CKSAdjdW33hRopBlDfBI93FBBnl4bvczWk2MIuHKsJFtQtiJA7Wfnzp1axm+\u002F\u002FQYOIatUqaLhRo0aYcGCBeAkOCO+\u002FPJLHUKeV\u002Fk8BlGtWjX88ccf6i9ZsiSoAXEOiUNVTtp\u002F8MEHaNq0qc55KVMaVs2aNVXj4+Q8J+XJSkHqaIFff\u002F21alLt2rUjKWAmrTayTRRovm2i37fwJk0a47PPPvN+b0dtjcNM8jB9WJgLbAfD6bWRPNbkPAJWmOU85tlSYosWLXQ1k6uVnLimy\u002FkqFsa5otiCsTq5zQ9FFy1aBK7YRYRHkKzzQ5y\u002F4uoiBRA\u002FouXqKPPg6h\u002FjOJ9EZg7tihUrTq\u002FXcAgZHeUe\u002FhUtWhRMTwE4cOBAXbl8\u002FfXXvbyc1P\u002F99991VZV0GkdIeJnEwzyZl3j1YphakgY8Fuf0GM9gWm10ybD7gQcewPLly3HXXXfpiiXn4pgfh6vu9LeBWikXScjL1VIOPUmjVnrTTR10ceXZZ58F65VWG5nGmpxHIGSF2dFjxzD3zbcwfORoTH7iSfzlmewmhHyrvvPu+xg1ZhzGTXgE879YwOhcbTghzfmeRx55RFYqJ4Pag9NgPoy97+itq39cYSQfVxEdOnmnTJmCsWPH6uR84cKFdYjIVc1pT08DBQ7nrMjPB57DRvod07JlS9ze43YniMqVK4M8zJMrm8OHD1dtjwz8jGPmzJl46qmnvOa889waIumO6d69u076O2HOAXII6ITp8lMUalz0p9dGDn\u002FZ7qlTp+pcHhctZsyYoRP+TE+B16VLF1BYUaDx05Lrr7+eJDVcEGBcjx49NJxWG5XBWllA4MyShqQw23\u002FgALp17ykrZ6vR\u002FNKmKC\u002FL+wPvvg9Lly0HtYgb\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81wYuAFWbB2zeZqhnnvniMGhP5Tt4zTMO5MyfecRnvGE7MO0ewOXHU7hjvhB3XNz2FjRPv7zr1YbxvGifsS2dcWoaakTEpa29MRwFENyXje9iJMUY39PTn86+fMQZOHLGF\u002FQU9AlaYBX0XnbsV5L8RcfXy3EXAtjwzCFhhlhm0LG+OIsAhY\u002Fny5QNVps0nlyNghVku72DbPIvAuYKAFWbnSk\u002FbdloEcjkCVpjl8g62zbMIBDsCgaqfFWaBQtLmYxGwCJxVBKwwO6vw28ItAhaBQCFghVmgkLT5WAQsAmcVASvMAgy\u002Fzc4iYBE4OwhYYXZ2cLelWgQsAgFGwAqzAANqs7MIWATODgJWmJ0d3G2pOY2ALS\u002FXI2CFWa7vYttAi8C5gYCLO3f6GjbbN2z9+5BTGFjscw7rnOpTW07g+jS958NVIGEpCpwU43GZwDfsT7dhwcoHr0Diodh7+iGQ+dr+lD6zuCZ7zoPn\u002FpK+yeDzlN7z4UISeKklXvInD0ukXKfoEpDLhgUEuQKKgwN+oPO1+QmyAoJcAe0vm1\u002FO4iqlpdl\u002FLhjwUsuIH\u002FJTRywN05U4MtmwAJGNeEjuUJwhP5YjxoZBCNSy9x9AMHhbqEuPGLnc8fSIkStXhsGfNE4upNR+j2aWhCR5zTgHOEjILQE1kl6Jceh0qbvRtXSCI2gEBh\u002FwR1wlR70svgHFV+9vi6\u002FcWgqCPPMelzH0+txvEhV0dD4eWi+3dVr9PJqZAd96Yiu\u002FugYw8ue+xGeSh514x\u002FWmT4Xv3KBr4wWS092MtB\u002F8aVK1kuWTkfRGUrgvA3\u002FXpickp+Pi4GTxCX58wJ92oVrSdadc9p9XM\u002FMIO7KLl2JaX4pqid7hcYWsJLWEz4YJQqDwETQ9OFt83bgKIgqFWoyy+CgUap1zeMjdkGb\u002FezUzEXO8lN\u002FQZ0BbLUOfUa9axoY9OABuKIzHBbISBn+alVrMCrSM26Jtw4YQqGXxgPwUCrVyPR7SWrCRxm3RThb208xE4oPCT1y91JI3gHUFBLmyFweBnuBnezmnNMnsbU8QlWNx1a5WK2Tvr\u002FSeDz\u002FNzCi\u002FocwzEFst6woC7it78QB\u002FWoRaUqR1BQS5LA4CglznNg58PAQEuVLGwaOZCZtbaItHX2JqSZR1BQS5cgQHB\u002FycKs+WI4gLCHLlSP\u002FacrKGt6ROs588mpmwUdiJEZ9IPrHFzxUCBsQLdekRI5cNCwiBxgf8MV\u002FHFb\u002FibsNQHCwebhwgP8Ei0Pff2chP+1Wao660Sd1UwoxOi+7RzGR2Q14b+h2OpJCQWwL6fHeiXrVIIrO4PmH1qiXxMirXyyesXrUsPTV8BXqCI9BZfAWE074j0vtToVHL0n2eJ\u002FWqxVsod+KT3vPh0cwMKJXFVn51DWDkz32JzyQPO\u002FGO602fCp+lp48f+LP4yS2lICRz7f2DZHhIQK5TOJ0L+IA\u002FbbJap7Xfq5npm5DMYryag\u002Fjd8R5Jb8N87Qkk2YMH4ZXM5cqe\u002FCXXbK2\u002FzV96UECwz4+CIPdxYPGQ3NK8f72amYg5Xspv6DOgrZahz6hXLWPDHhwANxRGXbE9rvjcV6bC4E\u002FTqcWsQcu4Ldo2bAiBWhYPyE+hUCvX4yGtBRtp3BbtZGE\u002FzUwkKij8xNVLLZGw1hUQ5MpeHAR6gp\u002Ft5ZzSHLK3PbYci6\u002FczHIFBof0ng8\u002Fzcwov6HMMxBbLesKAu4re\u002FEAf1qEWlKkdQUEuSwOAoJc5zYOfDwEBLlSxsGjmQmbW3iKR5UDtSTKugKCXDmCgwN+TpV3zpRDYKWxcuVIP9pyBHABQa6A4i25ppmfRzMTNgo7MeITySe2+LlCwoB4oS49YuSyYQEh0PiAP+bruOJX3G0YioPFw40D5CdYBPr+C\u002Fb8pNXQ+wDyS6H9Hs1MZjdEjOp3PMInIbcE9PluRb1qkURmcX3C6lVL4mWUrJdPWL1qWXpq+Ar0BEegs\u002FgKCPY7Mp\u002FnRb1q8RY5N++P9J4Pj2ZmQKkstvKrawAjf+5LfCZ52Il3XG\u002F6VPgsPX38wJ\u002FFT24pBSGZa+8fJMNDAnKdwik08clc\u002FcGfJlHrtPZ7NTN9E5JZjFdzEL873vMmsGG+FgWS7MGD8ErmcmVP\u002FpJrttbf5i89KCDY50dBkPs4sHhIbmnev17NTMQcL+U39BnQVsvQZ9SrlrFhDw6AGwrjcYGshMGfZqUWswIt47Zo27AhBGpZPCA\u002FhUKtXI+HtBZspHFbtJOF\u002FTQzkaig8BNXL7VEwlpXQJAre3EQ6Al+tpdzSnPI3vbYciy+cjPLFRgc0ns+\u002FDQzo\u002FyGMs9AbLWsKwi4r7TwyDpe4E+LUEuKtK6AIJfFQUCQ69zGgY+HgCBXyjh4NDNhcwtP8ahyoJZEWVdAkCtHcHDAz6nybDmCuIAgV470ry0na3hL6jT7yaOZCRuFnRjxieQTW\u002FxcIWFAvFCXHjFy2bCAEGh8wB\u002FzdVzxK+42DMXB4uHGAfITLAJ9\u002FwV7ftJq6H0A+aXQfo9mJrMb8tqw35kRBAp\u002Fj+vzXY961co+unQRMz81x+BTnnrVIsvZqZ\u002FeH1q0WqHyHZjiqdCpZfGTp50ghFz\u002Fpfd8eDQzA0plsZVfXQMY+XNf4jPJw06843rTp8Jn6enjB\u002F4sfnJLKQjJXHv\u002FIBkeEpDrFE7nAj7gT5us1mnt92pm8vriRXZxPW9ehtSrlsRLhHrVsmGBgyB433RZDDN5IPOTXnK\u002Fgd2Z0k4x\u002FMD4t7Fr96FU6YFqX0brY8sTpNxXiv11ruKT3vPh1cxEzPFSfkOfAW21DH1GvWoZG\u002FbgALihMB4XyEoY\u002FGlWajEr0DJui3a2hHfvOYxjcSeyLf\u002Fsrr\u002FN33juC4CdaNwW7aAOG8hPLMOaGtBWy9Bn1KuW8YTBn4GE1BIXoGXcFvw0M3kdgJ+UD6kAABAASURBVC8DcfVSS97Y1hUQ5MpeHAR6gp\u002Ft5Zx6s7vbo+WK5R9vw258LA7BgYPcomk+H36amVF+45F01jVwQ5EzLvjTotSSojPmjnjsfaxdvw1PvrgAdz70KiY99zn+27rHmz7xZCLe+WQJ7h75BgY+\u002FBpemP0Njhw77qWzWBojMbwOHTqOZ2ctQv+hc\u002FDAuLfw\u002FqfLVcCSvmf\u002FYYyZMg+r1mzG6Mkfos+DszD91a9xMiFBkhqIhZ27DuGplxfivtFvYsiEt7F81SaNT0pIwkMT35F6zMXgka+rO2jE69i3\u002F6jSDRMbeo3m987HS5SvzwOz8ORLC7x8q\u002F\u002FcggnTPsY9o97A+Cc\u002FwtbtB5hIUhs8\u002FNh7WPfPTjz+3GdgurFT54GapxDlMvhp2XqtP+vN+n35\u002FR8aL5ZcWrh1BQH3FVx4gD+tklpSxeSuRzMTLrfwFQ\u002FkxhXHCVs3x\u002FAQ1BV8gTxT7hZ5mOe8uxg3X9cQjw+\u002FGRXLFcUjT38qAuuE5vPe58ux6s\u002F\u002FMOKe6zD6vvZwhRkVeM7qpJYrFstNSkzClBnzkTcmCpNH3Ip+3Vpj5Zr\u002F8PZHSxSHo0dOYM367fhxyTr07doaY++7Ees37sKX3\u002F+p9MOHj+ORZz5B84bVMGnELRgy4GrMfvdHETj7YcJcGHf\u002FDXhs+C1Sz1twWbNaKFe6MAoVjNF6snxmQvcdKe+Pv7dixN3XYfoj3XDpxVVx5Mhx\u002FP3PDrz0xnfoeWtzTBnVER2uvhhTnv8cJ+MTmBTE4rUPfkL7Ky7C5JEdUTg2r5ZPIvM9ceIketxyKZ5\u002FtBvu6XMlZr4lddu5\u002F7TyHX7rKjSY\u002F3tRXPpUPTScchEaPiFG3TMLMx\u002Fmx\u002F7IDL5yi2plUkvnEvHGC7SMCDrITx2xNExX4rx0GyYUoOWLTyDC4O8M8GWyq1pfiNIlYpEvXzQ6tGuAE\u002FJw\u002F\u002F3PNrBeny1ahc43NdEHu5A83B2vb6QCafvug0qH58f2bN62D+s37ELnGxshT54IVCxfFNddXheLfvgTpEPqlygC77or6qJk8QIoXjw\u002FGtapiA3\u002F7Qbpq0TwVSpXDHVrl4dxGcSKoGrdtAaWrNig9LCIMESK2bx9LxZ+t1oEYkuJl0x5iYEYufD5N6ulDk1QuFA+uCSf+lJGubKF8e3Pf+GaNheihJRthLF61ZIoWiQ\u002F\u002Fv1vDxiGxLVsVB1VK5dA\u002FnxRaN6omtaN8aQ3b1wd5coUAcNlSsXifOHbvHmvhklnvGRhwwKCLx4TvyoHUawR5kpSE+6CuEC4XzgjdObD\u002FHzzV9wNoC7kJ35\u002FusQiLbpHM5NZARF3+qYGhR8D4vp8l6NetSTeI06VX1l90nvCyuLDr161bHpBiyCc9p2PQO+OV\u002FDE64OXetWSeD860xUvWtCbn8yE4oJqpUVL2YdjR0+IhnYcxYsW8NLz5o1EhTKFsXmLPMTSX0xPw\u002F7cs\u002FcwShTNj7CwMC9\u002FNXng9x04ioMHZTiYBMTkiUSpYrFeev780Th+\u002FKSGN4pQ+UG0tnFPzMNYMXQXL12PyKhT+R2VIe7TL3+J\u002Ft1bI19MtLQmSdJKuzztI\u002F1YXDwKx8ZIJK9T9A2bdmHG3O\u002FAfJ3897Ne0gDWXzLDeRWKMpHkmYT8efOAeWnWYi0VoTr+qY9AzXXc1I9E69yCuBPxwitJhM70UpoE5PIJq1ctiXczSRoBQy9JQTcX00\u002FKCyzMiCDzGJcrEQy7\u002FMKMo0mPzvyc\u002FhL0BEvBNR38pIuFiVcSLUnjcaU\u002FmNTllnQGlIJiK7+6BjDy577EZ5KHnXjH9aZPhc\u002FS08cP\u002FJ0Bfky2fuN26QpNrO7efYdRvEgs8sREqlD4V4SAEYr7Mtgr81QF8+eBhg2QkJgoXoMSJQpiy479OHw0TsNi4cDBOISHh6ngYRj8SRrDgGFAjLhGwqVKuLWd4TI8fHjwdaA7YchNuLJlbaEaiIWX3\u002FgerS+tgaqVSmrYSKTv\u002FRGTJwpFCuXFun93nUZn\u002Fje1q6\u002F5Ovk\u002FOvR\u002FqHpeceai\u002FGoZ2mqBP+bPIfATMxagZ8fmMvxth+GDrkWNKlIHYSDdSA7uy8DfPdfpMkOAFE0YUo53eeLToBs3yGKLzxBytTQsllynwsQf\u002FGmUWqfRXSLU5EpySzoyi6GklEhenngfunrVsnTBiiAECi9mdyb5Md1PS\u002F\u002FBjl0Htb+Wr96IbbsOoEqlYhq+pN55+OKb36EajHTdgm9\u002FV+2qUoXiYHnnywP9x9ot9KKkaHBlSsbis0WrZaiaCC4efPD5UlzaoDIM72ZJz\u002FLIrF61JEZcuVQj\u002FG\u002Frfiz57V+cPJmg+a\u002FfuBObt+5jEnz9wxpQ82onw2LyMzIl\u002FBrXr4z536zCLllMIJ3p9+w\u002FgoZ1K8l83d\u002F4R+bpmJ6LCstWbwDn0xhmfqAlAbkAtdz1OykC2xHaZKGA\u002F\u002FvfnUKUS\u002Fjk8iQVn\u002FuyYcUhCdTAXCbR4\u002FqEBUiXaGdukzl6ksAuyeUSn\u002FtKE2+yC7Ncbmaxk\u002FG7RLzJ5Ug6ZU8eVpJaEi909aplwwIHQTBuizZonWkY\u002FBlIFmqJC9Aybot2imHIr1WT83XFj6uVs2UxYHCvy2ViPS+YqIvMlxUskEdWJt9G\u002F2Gz8dWPf+LePm0RwYkPA3C+bcF3f8jq4us4mZCIoXddraujg0bMQd+HZuOkrIZ2+V8TZoXIyHAdhjIgSTX\u002F6MgIREWFMwrFZIg6dODVeP\u002FzZbhLVk4Hj5yL19\u002F7SfnI\u002F7pMzq9eu1VWVV\u002FHwOGv4S4x\u002F27a7aUzEyPWbTc0kjm5ghj66Lu4V1ZFn3t1EY4fj0cDEWY3XFkfT8nq5mBZCR0gZfwsgpzzagaQObo8yCdDS8mCF6KiI5BHDAOFCsSga4fGePjx98FVz3lf\u002FIZLLqoE1p90I+ndrvjcF2yYEBiZG4NHA0sSN8kbDg9LHj5tziwNuoH8xDJukGmDVmph8GcgLGqJC9Aybgt+mpnKOh\u002FJJ2G91Aqa+J+WrsWj097Ho0+L8bhPzfhUxtCJXkn9x9rNeOaVzzBm8ttY9P0qb7w0Qq7gag81D6kU9KdVU0uiMuYyHVcwxw+5EY8NuxmTR96CWtXLetO7ZPWyT+eWeG5iZ0x++FaMl2FfudJFvPSa1UvjCVkZHPvAjSLgwlBIFgk4BJs6uiOendAZA3tdBmduq0SxAhj\u002F4I3J8GzZpDp63drMm1\u002FlisWE5ybN8zFZXR1+97UoW7KQ0l94rDtmPdkT08bdhqfGdVK3kiwyCFGuU+11uVwyHGwG8o+5v73mV0qGwMKE5o2rYeroTpjw0E2YNqYT+nZrJQIrUkhJmCTlFfKZaytVrKCset7qre9VrS6U1dEuIrCv0Xb179oaF4tAk8RynSpfAnLZsIAgVxLCRCsLEw1MhRVdT5gamcZ7wpmhO\u002Fd9Rl3e51IZuVLuFz\u002FNzCi\u002F8Ui6YHUXfrcKO\u002FcewoUXVMCFNcWIW0dcY1yAAX6XFbW+D76AsqWKoFH9qvIW\u002FxSvvvO1kISol1pBFwZ\u002FWjW1Mlw\u002FJqMxkiJaViDpilcuA7HkcrthMqmfGt3IimH+vNHJ+KNE4wqXlUcjObgvo3Tm4xs2xoWwFPiioyJEkwuDkT\u002F3ZTS9cQfENumGJWsVpMIsV3L+vDK35hLt0gjFfRn4hxkfLu2m6\u002FBRUHIukeGU6s14X34bNqKNQY3ADcIZJo8aTUrh6CiD2QOK4p17iuGdu8WI+7a497Yr4NbowpgXBGJDK8Mu+NMkap2WzqOZCZdb2IlHX2JqSVRQuqzkBVXK4MrWF+GqVhep26JxTZHYQpFKD3\u002FsDUwY0hHXXdkQbVvUxdMTemHaS5\u002FrqhaZhCVo23Um9buxXT2Z7JfVSmn+maQPVjxsvaRDBQS5zvr9Sg3MJdqXi1oZEkHXlUo4RoaWJWPD8OCcPej34m70myFG3Oe+PKDpwjzpk6R5mblfyZ4Wv0vEGy\u002FQMiLwID91xNIwXYnz0oMgzOrQpFS\u002F47LMvu7f7WjcoBocOjW0sqUK4\u002Fe17i\u002FRpQmAWA5dvEERBn9SGbmQmfpdc1ldqMbFhGLkylR6yw9kBu9zES8OH1UL0+\u002FKAIaL5XOhabUo8bvDvnTI79CxRByKS\u002FAafpDNdNTo6Gb2+ZMsof0E+RnAP71HM5NRq4hJ\u002Fe4DfAkwIC4\u002F3lCvD90TVgl5luhSRazbsB09734WDa8agq6DpuHX5etlziwJm7ftVS0lTHRhbY+nviWKxWLXnv3SKF4aqfzaDrG0KWqdPTrbJVWRKzjr54unVDLo8LP189w32jlyH\u002Fvcz+pVS+LPgO4SjcwlgszXrVQiHK1qRsM\u002FnmHeyxRYsXkMyhcJU42M8b7pfftLq6ZW6vVjnu6qe9rpw0+vC5RwYlHKGXGZQF0DCamlrpeuUWppvFhyGeQkPSI8DPyu6uHBHbDonVFo16oeet83Hdu278ehI8dkniaClYfUyutGyvxPgqzKSaRcxhsvAbkMslb\u002FwKQHfwYw8ue+DAPiNQiG+kktvPWBoVct8RrY+iXHAyZ5ONTxcWtd8GhhAMMyzQq2i5oWw3Rp6If87r++EJ7oXgyTuhXDK\u002F1KoHrJiGTpDQzclwHzEdsbhqFXLfEakA7+DGDkz30ZBsRrQLpXM3NLPOhP9DCKR0Z5XI8kJFW9ap01+sBeV2Pus3ejQvniOjl8S\u002FumOL9Kafy64m8Ujc2P3Xvd31tJLcFKsj379h9CGVkQcMJuVxokTKQHQ1hq461vMNRHoLH1ERCC5f6Qqpy1\u002FqCgcMlcV\u002FH8Brc2zo+OYlpekAflikSon+FGlSMRJjcuv+c7cCQRC1ccxp0vbMcd07fj17\u002FjMOSGwkp3CQ9NZtuT3vPhgoFcaokL\u002FRn6DGirZegz6lXLnOVwnmgBTcS\u002FgfzEMlKfMjInxv8ZLFE8FsYYbNy8C0bItPivNvxH63JlioFh47ZoB1UY\u002FBlIvdQSF6Bl3BZtGzaEQC2LB+SnUKiVrXg4GldiInAk7iQOy1zYsROJiE9M8obj4pNE80pCQkIi+jy\u002FDb+sO6bh+JMJ+OCXg4jNF4ayMuR0\u002Fz8nMl1f8KdNVeu09BSQIidFRuolliQ49SaSsF5qJefTKLVyPH7Scx\u002Fimx\u002F\u002FQCKRlSosWbEO3\u002F+8BhfXrQwOQTvd0BRPvvgxTsSfBL8QnzFnAa69vD6KFM7n92aTxHqplePt8MdZoA\u002Fq+vnXNwTCFk+9tdXK0v3t8qxcHhZBtmDlYXyx8hCW\u002F3sUO\u002FfHi98dXrMlzj03xvk1D79L\u002FUmIi0\u002FQOVYKOndcYqbrk97z4aeZicSTFIYyz0BstYLObduyLl5962vUv3IImlw7HKMnv4Np43qgbKmirDQG3N4OeWPyoNn1D6P1zaOxYfNuPDDg+qBrh5EauS+j9QZ\u002F6lVLSNYVEOSyOAgIcp09HGQgJFoWvIbh1ObMLigbhUFXF0Gl4u45spgogy7NY7Fl90nsO5KgeTC9kRa5L4OMuOBPWdWSJMldj2YmXG7hLR59mam8wdZIAAAQAElEQVQlUUHp1q5RAS890Q+\u002FfjoRC94YjnmvDkHDi6qKpJfqS6X5oefYB27F9\u002FPGY\u002F7c4Zg0sqvuniCkoGyPUy+pfVDXz6mndaWnBAS5zpn+crQpfu3v9idh674TWLzmSDJtjPQNO49jy554PNC+GF7sVwbP9C6NUoUiMPmjHSDdSZ9Z\u002FAT1NPH2aGbCRiEnRnwi8cQWv0w9gQHxul16xMgVFGEKrbz5olnFFOsTEeGSlc3wVOnB1j7wZxAy9c0ofj8tXYeX3\u002FwOGeUXCBSEtPinvvgF\u002Fli7xc0H+UmitPiRzfTFS9fhFWmjliPVUVfKVDcXhJ05M35u4cx5HT6WgJUbj8rKJufKIC5E65LJh6REfLL0AO55ZTPum7kFA1\u002FcjEkf7gD5nfTML7P9RRjTwtOjmbECIvT4sYakkJAE5GJYxCfD6lVL4qGROgZ2e4WDUZZOcAQSgiFeHzzUq5bEC4dePmF6BXoShXRm6X2\u002F25FMgqZ\u002FDh4+hgMHjyWrT1brt\u002F\u002FAURw6EufFi\u002FidzfYfPBwnbTzqrU9W2xds6V1+c2AZDcedSADntlPi9+2vjPRfes+Hyy3pDCglxVZ+dQ1g5M99ic8kDzvxjutNnwqfpaePH\u002FjLpfi5m6aNk1vmdDfT94dkaCQn9yU+A\u002FGqlaKb6fw1K7U0v3TTg79T\u002FJJIrlPhdNMrq1rJ0klALoOznZ5zXNSmAulKqwDDyyAj7QN\u002FBjDy574MA+I1YHqvZqZvArh\u002FSZ6A6AfJ3zQkS6SlKwhEKaD4EF5mmll816zbhocffQ8Dhs3Bg+Pexrc\u002Fr9V6ceXog8+W476xb+KO+2dhmPD8vX6HFOGu\u002F9wPfsK3i9eC2+vcOeRVPQSEGxh+vPA33DvqDdw7+g0s+e1fL\u002F9JWWJ3Dhnh9j3Pz\u002F7as4+YOz\u002Ful\u002FbszEXgoSo8DOX193\u002Fy7M0vdGncp4tW6iEn3KbokwUrJV+JFNKpfOfqtkCn8nXT+WbnNkJMN\u002FyR99ztc5NkqLkVT8yYr+2VrNSNOx6v5ZyQFTQW4ovnwYNxelhLv4dm4\u002F5xb+G9T5aJxpio6Zh+7d\u002FbMPwxwZKHuYx\u002FG9\u002F99JdkIRS5Nm7eozvc3vHATIyZ8iF+WvaPJ50QpT685n+9Cg9OeBvE791Pl56iC8viZesxRPLkYSqTp88H85PMsffAYQyb+K7UQ3IQPtZ30Xd\u002FYPQTHyZL\u002F96ny\u002FDDL39LEmUS9xQ\u002FAxKbjD+QYZesSjrzXYFyM1s\u002FaW2a7fNqZjDgBf4MfQa01TL0GfWqZWzYgwNAKAKFB\u002FgzkCzVEhegZdwW7dPCfNAnPz8fHds3wtPjO+Ohu9oJn1E+frmSNyZSd1R9\u002FrFuuLJlLT2sxAgHr737j2Duhz+jaYOq4FY9xhg99YgCbfT97XHNZXUw7ZVFgDzr5H\u002FfczDKyHuuB+muMINJ0z+H+0FKwhSpR96YKDwxqpNuu1OyWEHEiwBkeSv++A\u002F83m\u002FUfe0xoHsbzHl\u002FMTbJKnPyfK\u002Fzy1dudwO8Oe8X3V+Nh7Hce+cVWPfvTmzevo9JUaFcESxf\u002FR+27tyvYVo\u002Fi5DhZziREWGKg2GkgdQzSQUf6zhl5K3o3601Vq35D29\u002FLEJH6EkJiZgkbehELCd0xtAB7eBOasCh8tgn56Fl0xp4ZnwXXHt5Xcx+5wdJv1lYJDGAP\u002F7aihMyrBp7\u002F424o3NL\u002FLR0PT5dtELpq9duxstzv9P4J8fchgtrlFWsKcgKFciHA4eO4a\u002F12yDMchl88e3vkt827NpzSMMcki34brW0t6iGxeLl5WdAayGW8QQM5CeWCUA4TKDkfBe1M3UDEDZSPXfVxOe+kFYY\u002FCmfWmQFLeO24KeZyc0D6XP33Sm2hPVSy4YFAfeVPXgI9ARfish4\u002FomJSTInkSQLHRGaLrZAXlx6SVXNJzzC4PLmNcGNGY1k3rhBZXkoj8uD457bkSjUql4GtS8oK6u90bjkovOwactetL\u002FqIv3PiqYNq6kw2rnH\u002FR8Vn3kORoktGINCUs6t11+iB6NwV9tNorVs2roXt93QCFFRYYiKCEerS8\u002F37jNGAdL+ynqSbxR42EjVisVBfqk00sqX9O9\u002F\u002FRudb2oCp9z\u002FXXsxjhw9IaQk5M0ThRaNq2GRng7lxu3zb1bhKhHcScLhvtzxm6V+6zbs0jpGR0WIYCiiQomHtZAvQSZuiGdkZLjiV1Da2UwwYD4UTJUrFAdPiQqXhaV6tSqAeH7701pJKvkDyCsvDgq5CKFXr1wSlzWvge89mtRC0bSubVsX55UvpvhcLv3C9qwQQQzRepo3qg5qbpIZtmzfi4SEJFx3eR3R\u002FtZLVJIItq3afmdfOImUS8rVS61sDXu1MVei\u002Fi\u002FmqXCSTvqfCmecTlyl0nIlKd7phQXiNPlcbqEmt7peYkkK444U20AsuawrIMiVvTiAPy1CrQyVFy7ax6Cel+HlN77F\u002FWPewmui8ezdJ8JKskiUB+Kzr1Zi7JR5mPj0J3j06U\u002FBId2J4wmQzMFfRdFsDAMGyB8ThbKlYhEtDzqjIiVvmhMnTuJY3AnwrM0SRQsISZjl4v5nPBhly9b92CcT8kVi84L1McLhvgwct4oIL2NOhQsWiMHxuPh08+WQcffeI0ipXOPOHG2b1cTXi9cgPj4R3KL72LF41BFh49Add88+5pMf4eFh3npVr1JS607Nix9cD+pFLL\u002FDfWPe1B1y9+w\u002FLKUY7N53GKWKx3rTSSQuqFoGeioVAwBKFisIep3yalQpjf8EG4Z37j6IkkUKJKPXPr+sCnTSmzasgh+XrBchliDuP2jeqBqaXlwV3\u002F38l2Rp8MOSdWjZuHqy9EwnRLlMtsdHhyW5VyulqHAxFF46fyaCWBR0\u002FeTCHQYyQo+S\u002FIzU3H2ZDNUf\u002FCmrWpI0uevRzITLLRzFo8JPLYmyroAgV47g4ICf2fJqX1AOE4bcpGdM5ouJBs+tlNcdfpOh3dc\u002FrsX9\u002FdrhoQFX4z5xXS5Dkrbn9PLk5pDIZOVLmFee6Eg9GMXZe5+ZkG\u002Fv\u002FqMokD9aH\u002FQtOw7goMxJMd6he13JJFm8J5xevtFREeDBKymV6+RXtkwRVCxTFD8v\u002FwcLv\u002F0DV7SqJTc6kCRleMsX5uLFC2LLDm5GEKftlyjsP3BMhVs+0fAYvrBGOd2Jd8Td1yFv3mh9ATC+lAiqtTy6TwJyafq9MkyPLZiXRbAkEaS79D9OHPp+WcEtVbyA0suULIR1G3eCAYe+VwQk28ZwmRKFUKxIfvy+dqtoc3+hcf0qojkW1Xm09Rt3gUPnxhe5NW7y++aTE+Gb6uxGZFgiOHfmNVIJr1+EmiuDYebTQfJLImpiyZUMl9TCZJcieKXI72Kv6y0sFl+cTCBeaDw9YuSyYQFB8aEL+dEVozhJUN0shpmN5kOP5JWR8vhJwLp\u002FdoDpChTIg\u002FoXVlDtizfESZkAPy5aVZRoWKR\u002F99MaHZJK1soP\u002FiQgF0jX8gB61XLC4E+YLrmoMr747ncRWG7N70vxx+SJROUKxVC8WH5ULFsY8xYsR5xoXMxkzd9bcTIhgV7mAM1P8pErWfiSep58D3nylfkizbdiMUCY2SYt10Pn5PiRYydIUrqw4MpWNfHep0uwdNVGtGx0vjueBDFyaZiCpWzJWHz+1WoZPiciSSYVncNauEPtocNx+PvfHZovsWwgWHLOj09PTRmOb9txUObnNsqDlITDR+NArbdZw6rKD\u002FkdlTp9+cMfSJR5Qqb7cP4y6Y+KSr+4TiUdMv63dY+GeZjKstWb0FCG9k79Wog29uLcb1GscH4ULZIPxIsa2rSXF6JG1VIoUCAaEGa5wKF3nGjLDK9YvdE9tyYE5rte5hQZz\u002FTqQn5Cy0q4XvlDGHvNRky8bgMmXiuG7vUeN5PhsVdvBPPLbH2kFUirPRSm0ldJkOkCMXwEpK8kRi+NdIfVq5Y7bOmCgw8e6lVL4hUccX3C6lVL4lOhgz\u002FpAukNMrn7wxPWpGqRpJFKT5QHkgKEh3sMl9XKGa99i9tvuZR9jnq1y6N65ZLoP3wOhspq2aEjx+VByYdwmdNhFTg3VLQQNQcpUbKMjAjXIaaEWIjmT6FCPhbNg4EL5ssDrgL2f2g2vvzhT9x7R1uEcXwhJT7Yv53Mue3RVVWudn4uK3sJMtSNkjmoooXzaX4sl\u002FlHR4XLPF+4ltP5pkbQfMe+Bc2XB64wX842S72639wU4eIfNGKurgYeOHwMtauXlvRhmp751atVERyONmlQBdHR7nw5ae6Ux\u002FpDfg\u002FddTXWrNuKgQ\u002FPQV9ZweVhLZ07NJG6AQmJCZj3xXIMHvm6rg6\u002F8No36HFLM3BOq5gMr+\u002Fv2xZcob1r+GvCM1e1p2aXVJcikhAVGYHml1TDtp0HcL+sWPYfOhtFC+VDh3b1lX5xvfNwVevaojV\u002FhkEjXsfjsnDCBYjSMnRNIoe0s5EItp17DqN1sxrudkmlm8jiDPNsc+kFUkdhkuuoCLGXZDFh87Z9yvfmx7+KkN2k9EWC3QJ5yUiWGlZXLMkqWViikoVDgQ7+pP3EK6X6ezQzA0pJsckOdQ2SuV66X7wwyWVg6cnxgkkezgg+4M8vnZNPauljZZL63j5XYvKIWzFs4LW6GsihEtNRON3ZrRW4esaVwBuuvEj8nVBIhkak95QH9ZL654nXgPnz4OCHB18HCUEsuQymjb0NJYoVBOnhsqTVp2tLTJ\u002FYFZNlNXDikA4oV7YIyE868x068BpMf6QbHh9xC+7ufQV4alOLxuej842NlU8suQz6dmkpD391SEAEVRhSy5d0Cop7+lyhh5tMkOH0jVfVx\u002F13XgVOwpPO8k\u002FEn0SYCLy2LWtKlNF8jfjcl\u002FgMowx4QvrD0sapYzrh2QldMKj35eDcn9ZfFjXu7evGcuigazHmvhtQWxZHjGRCes3qZbVdjz98C2Y8fjs6XN0AxuXOtwUPdenYDF1EMD4+\u002FGY8O7EL7uzWGmERYUwNYwAepvKMrJKyDaRfXLcSE8Pwz0CG6zGYM60XmsgQU6LkMihSOC9em9YbfDEZieEVI0P+l6f0QNVKJTT9hAc7wGl3z47NFVvyOfx0WT5d\u002F3gnnLN0o\u002FU27sLFFp9hlFoaFkuuU2HWD\u002FxplFqn0V0q4dwWbbKLq+JPXAmqVy0bFjgIgvfNEOAwszvT\u002FMPkQY7mkWraVWoxK31zR4gmxsltidUH3qm\u002FkTRkcsL+9JTC5Dcy4xstc1mkM+ybnuFwWUWNEi3Pl26MIUnrQ\u002F4wEYy+dBJZH3e+QnFfXn7SI0QwuFy8ZZMQFkZXEFO+JP32rHrlEnA0HfILKVl63zDrF8aFAIlkfXz5XdK+PGm0Lzo6XB4kzVotJ73Lkx\u002FTh6fQPilK+WNiItV1wk56ht3pxOe+lC+Mmq9PmPzyOLPKSqfmyICweMIOLo4rFPeldKb35Q+VsLQmzfq72CvGbdFW\u002FmRhA4lXS1yAlnFbtG3YEAK1sowH+NOs1MpyfpILmIlxW7RzbbhwwXzo0\u002FT1MgAAEABJREFU1L5Rrm0fO89AfmIZT8BI0O0Vn\u002FtCbg6DP22nWmwqaBm3BX29nZLMIr5B4SeuXmqJELeugCBX9uIg0BP8bC8nWX9rk9QK6XI5ZCsvCxDSCLlCvz3SCLlsOwQEudw4pPd8+GlmRvmNR9JZ18ANRVouWQJDB3+alVpStHUFBLksDgKCXOc2Dnw8BAS5UsbBo5kJW3Lh59EQfOIdunXlTZE9uEiuFnd7f2Xb\u002FSXQhvT9ld7z4dHMhI3CToz4RPKJLX6ZswUD4nW79IiRy4YFhEDjA\u002F6Yr+OK3+IPQqBWoPG2+QEEl7eZuvSIkcsdT48YuYIiDP6kMnIhpfp6NDOZRRGxrd\u002FlgMKbAXH14xNx5V2hXrXcYYkKue9UtH3aNLWCrv4CPcEVaIOzfsGOn1\u002F9gq5\u002Fbf0897Xc4Xr5yBP1qsVHwMPnE6Y3vefDo5kZ8C0ltvKrawAjf+5LfCZ52Il3XG\u002F6VPgsPX38wJ\u002FFT24pBSGZa+8fJMNDAnKdwulcwAf8aZPVOq39Xs1MJSWZxYieRvHIKI\u002FrkZRCY6SlZw8ehNfiy1sue\u002FCVXJm5QCw+92XDioNagovcgepVK+jCUrs0+8urmYmY46X8hj4D2moZ+ox61TI27MEBcENhPC6QlTD406zUYlagZdwWbRs2hEAtiwfkp1CoFTJ4GNbUgLZahj6jXrVMKmHwZyBUtcQFaBm3Zb8z4+vnlKbpvJHOjgv+tGi1pGrWFRDksjgICHKd2zjw8RAQ5EoZBz\u002FNzCi\u002F8Ug66xq4ocgZF\u002FxpUWpJ0dYVEOSyOAgIcp3bOPDxEBDkShkHz5yZsLmFnXh0WKqWRFlXQJArR3BwwM+p8mw5griAIFeO9K8tJ2t4S+o0+8mjmQkbhZ0Y8YnkE1v8XCFhQLxQlx4xctmwgEB8FBfILwBhyQWBzC\u002FQ9bP5AbZ\u002FFAK1cvp+AH98zhxX\u002FL794dHMZNZIXhv6HYwwSsgtAflxB+M5SqXrE5Yo+x2PDx7qVYvQESxxfcLqVUviFTxxfcL0CvQSyevM0mv\u002FaVK1bP8QVIVC7mi6PmHtAp+wetWy+AtaBCHo7p\u002F0ng+PZmZAKSu28qtrACN\u002F7kt8JnnYiXdcb\u002FpU+Cw9ffzAn8VPbikFIZlr7x8kw0MCcp3C6VzAB\u002Fxpk9U6rf1ezUzfVGQW45XM4nfH87WmwlotS88ePAi3xZu3WADwdWfBzARSd0BsGxYQQvX5Te\u002F58GpmIuZ4Kb+hz4C2WoY+o161jA17cADcUBiPC2QlDP40K7WYFWgZt0Xbhg0hUMviAfkpFGrlejyktWAjjduinSzsp5mJ2AZfXuLqpZbPm82GBQy5sgcHgZ7gZ1v+p97I2VN\u002Fm7\u002FFVW5eubIHh\u002FSeDz\u002FNzCi\u002FocwzEFst6woC7it78QB\u002FWoRaUqR1BQS5LA4Cgly5AQeccTvAn0Kg1mn5eDQz4XILU\u002FGocqCWRFlXQJArR3BwwM+p8mw5griAIFeO9K8tJ2t4S+o0+8mjmQkbhZ0Y8YnEE1v8XCFhQLxQlx4xctmwgBBofMAf83Vc8SvuNgzFweLhxgHyEywCff8Fe37Sauh9APml0H6PZiazHfLa0O+UhE9Cbgno892NetUiiczi+oTVq5bEy6hZL5+wetWy9NTwFegJjkBn8RUQgu47J30+tGvUsvXzeZ7VqxZv4ezBJ73nw6OZGVAqi6386hrAyJ\u002F7Ep9JHnbiHdebPhW+3EnXxgoEBoFoH\u002FgzgJE\u002F92UYEK9BIPKXXLz5wdCrlngNbP7J8YBJHrb4JMfjbOAD\u002Fvz6xakH+8ermembkMxivJqD+N3xHklrw3ztCCTZgwfhlczlyp78Jddsrb\u002FNX3pQQLDPj4Ig93Fg8ZDc0rx\u002FvZqZW8Ipu3hV\u002FIkrYfWqZcMCB0Ewbos2aAUqDP4MJEu1xAVoGbdF24YNIVDL4gH5KRRq5Xo8pLVgI43bop0s7KeZiUQFhZ+4eqklEta6AoJc2YuDQE\u002Fws72cU5pD9rbnLJZjcdSuVSvX3E\u002FpPR9+mplRfkOZZyC2WtYVBNxX9uIB\u002FrQItaRI6woIclkcBAS5zm0c+HgICHKljINHMxM2txAXj77U1JIo6woIcuUIDg74OVWeLUcQFxDkypH+teVkDW9JnWY\u002FuQ6G18chMY7LBL5hJ966yXHKDjyIfXbka\u002FuzPiyu9ZM952cLj6yUm97z4SpUqBB8DRP4hq0\u002FOT7ZiYfFPuewzs5+tHlnTz+m93y4yGCNRcAiYBEIdQSsMAv1HrT1twhYBBQBK8wUhjOzbCqLgEUgeBCwwix4+sLWxCJgEcgCAlaYZQE8m9QiYBEIHgSsMAuevrA1CRQCNp9zEgErzM7JbreNtgjkPgSsMMt9fWpbZBE4JxGwwuyc7HbbaIvA2UAge8u0wix78bW5WwQsAjmEgBVmOQS0LcYiYBHIXgSsMMtefG3uFgGLQA4hYIXZGQNtE1oELALBhIAVZsHUG7YuFgGLwBkjYIXZGUOXexLed9992LVrV+5pkG3JOYmAFWbnZLcnb\u002FTu3btx9OjR5JGhG7I1P0cRsMLsHO1422yLQG5DwAqzXNCjQ4cOxZo1azBlyhTccccdePTRR7Fp0yZvyxISEvD222\u002FjrrvuQv\u002F+\u002FTH9uek4cuSIl+7vOXjwIJ5++mn06dMH9957L959910kJekO9tizZw9GjBiBFStW4OGHH0avXr3wzDPP4OTJk95stu\u002FYjqlTp2Lw4MG4\u002F\u002F77sXTpUqWxHg888IDWg3WhGTBgAPbu3at0X4v5vfXWW8rbs2dPPPHEE14+lj1u3DgMHDgQY8aMwZYtW7xJicXatWsVA6YbNWpUsiH04sWLtf6sN+u3cOFCb1rrSR2Bz5cfR+MR+1B\u002F6N4sG+bD\u002FFIv7cwoVpidGW5BlWrr1q149dVX0bFjRxVolSpVwoQJE7xDRwojCgA++BQCrjCXPuyOgPJtDOMmTZqEvHnzggKJAodpKVjIRyFIwUmh0H9Af4wfPx7r16+HIxQOHz6MCeMnoEWLFiqAhg0bilmzZoF1DAsLw8SJE7WOFLxt27ZF+fLlddt25u1rWN7vv\u002F+O0aNHY8aMGWjWrBmY919\u002F\u002FYUXX3wRvXr3wlNPPYWbb74Zjz\u002F+uFeYspzXXnsN7du3x5NPPokiRYpo+U7eJ06cAAUZ86Cgffnll7Ft2zaHbN1UEBg\u002F7wgSEhMR7kpCmJhwkRwpu6nT3fxJmg\u002FzS6WoM46WKp1xWpswiBC4+uqrUapUKeTLlw8dOnQAH1pqKKzip59+iq5du6rQ4P70nTp1Uk1u+\u002FbtJCcz\u002F\u002F33H9atW6f8efLkQcWKFXH99dd7hRWZE+WmZlzJEiVRokQJNGzYEBs2bCAJK1euxHnnnYd69erBGIPY2EJo06YNfvnlF6VToEVERGDz5s344osv0K9fP+VToo\u002F12WefoUuXLihcuDBcLhcaNGiggu\u002Fbb7\u002FFddddB5ZN9vPPPx\u002FFihXDP\u002F\u002F8w6Cali1bonr16opF8+bN8e+\u002F\u002F2o8LQpZClD6y5QpA6bfuHEjg9akgcDJhESEmSS4xKjr8oT93QzSmV8axZ0RyQqzM4It+BJRqDi14sNfs2ZNHX4dPXZUNRpfOgVehQoVQMHlpHFcDiPJS6HjxPGB37dvHzj8ZFzevDEqOOmnKVCgAOLi4uhVofb999+rRkWtioZaXHR0tNJpsU7Umqj1sS6M8zWkHzt2DEWLFvGNVj+F1vPPP58s\u002F\u002F379yvNsSpXrux4UbBgQTAvJ2LJkiUYO3asaq7UVCl8jx8\u002F7pCtmwoCYSIp1IRBNLM0TCboqRR1xtFSxTNOaxMGEQLUpnyrQ6FUvHhxxOSJUe2GQsCXznkqPuiMM8aA2hb9JUuWVCHIIR3DNBQW4eHhOvRkOC1D7ZDCb+TIkXDMI488giuvvNKb7MUZL6q2Vq1aNW+cr4d15vDwr7\u002F+9o1Wf+nSpfG\u002F\u002F\u002F3PmzfL4DAztbw0kcc6dOgQJk+ejN69e4Nza5z7q1GjhodqnbQQ4AG7LpOIlF3R2CAmk\u002FS0yjsTmhVmZ4IagGBL9uOPP2LHjh1areXLl+s8ULVqVTXcuHEjzJ8\u002FHxRKjFiwYAFiYmLgaDAUPqtXryYJFGZly5YFh6bx8fFIkMWD9957T+esfLU1ZU7BqlWrlg4hf\u002F31V01LFs6pcVhJ\u002F6JFi3Qu75prrmEwVdOkSRN8\u002Fvnn2Llzp\u002FIwPQXwJZdcAmp+jnCmEF62bFmaCxqagVgJCSe1TsYYCUGHn3\u002F\u002FfbrAVKK1kiEQHgaPRpakbniY2+U8GM2Z0JMVEICAFWYBADEYsmjdurVOrHO1cubMmbjnnnsQK\u002FNVrFvXrt0QWzBWVyb79u2r81+c\u002FKa2RXq7du10\u002ForDPq4iDh8+HH\u002F++aeufHJ1lHHdunUjKyKjIlG8eAn1O1ZUVBSio6I1yPkrpueiw5133qmrkbNnz1YaLU7Or1q1SvPmfBmNI5hId0znzp11KDtkyBAMGjRIV1c5lL344otx44036uICV0KZnsNY4zKalNpm\u002Fvz51U+LdePcH\u002F3Eo3v37qqVUTP74IMP0KhRI5CHdGtSRyBMtK4wzofJ5L+69NN4w4k6p0bB5ktXoUe+FNKnXtqZUUJWmHEe5LW5b+Ch4SPw+OQnsFZWuXwhSI\u002Fuy5sb\u002FJVkBZOfZHAlkvNRtWvX9jaLGlXfO\u002FvihRdeUCFAPmcSnEzk5cogVxo5Oc9Jdw7fpk2bBs5P3X333TqZTl5OvHPYSL9jKEh739HbCaJKlSogD\u002FPksG7UqFGgtkeGl156CRRozz77LBzDBQPSfA3rzOEg+bkyy\u002Fw4xCRPq1atwLo99thj+lkIBTiHpqRxlZT1p5+Gw17Wg34aCm6ujg5\u002FeDjYLgpwCjTSrEkdAZ0vE2nhXsWEameM03BY8nDeKIPbW+TDrP5F8PmQ4phzV1F0l7CXX\u002FKhP\u002FXSzowi2Z5ZwrOZav+BA+jUuZusnK1Cy+bNUL5cOQwYeDeWLF2m1UqPrky51HK0kJSaRwGRGt0Y4xVYTlpqLI725sTRZT50HWOMgX8c5Bctk\u002F6RkZHiO\u002FPLGJPqXB2Hyv7lhoXJk+VXnD+PS1ZHHeHnT\u002FNLaoMeBFyiXblEu3KJS82LrssJ63xZEpxwuzrRKF3IhQnv7cfNU3dhxoKDuKlRDK68MFp4klSDc0k+nqwD5oSkMHvttbngfNCjE8fjiraX45abO+Czjz9Evbp1FJj06MqUi6ybbrpJhn7Fc1GLbFOCDYEwkRSqhXFYqQYols+FptWi5EUmAsqH\u002FvHyI5j8yQFs2h2PEycT8Ms\u002Fcfj5rzjUKhcBHYZ60ge6jVKFQGeZ\u002Ffm99c576N6ta7KCqEE4b9n06MkS5oLAtddei9Q0rlzQPNuEIEDARS1MhJBLNCqXuomoVCIcrWq6tS1XCnQ3X5JqYwVjXNh\u002FJFH97vjEgLcq5IQZV9g2b9kiEt6FHr37oEGjpujc7XaslEllopMenTzWWAQsAplDwK2VJZ8b45oLzYxApLgAABAASURBVCmtLTndia9ROhLnl43Al78fkefWzcP8MleD9LlDTpjxW6GYmDx4dvrzGDFsKH7+4Vt0ua0Tet3RD\u002FywMz16+pBYDouARcAfARfnxZCI4vkNbm2cDx0b50fLC\u002FKgbJEI9TPcqHIkwjx8Dn9sHoO7r4nFm98fwu6D8cno\u002FmVkNRxywoz\u002FjhMv4\u002FAmjRujYsUK4NCS82a1al2AZcuW67\u002FspEXPKmA2vUXgXETA0bISZXR4JC4Bh+NO4tiJRMQnJuGI+A9LXFx8EjgnRq2Lbr4oF4Z3KIJVG4\u002Fjs+WH4cQ7bqBxDDlhZozBhSK4IiLCk2ERGREB\u002FpO0MWnTkyWyAYuARSBDCOicmMyXHRbBtWDlYXwhZvm\u002FR7Fzf7z6v1h5CGu2xLnnxIQvUh7PB9oXwba98Xhl0V6J98yXCc3lMRkqOBNMISfM2LZ+ffvg1dmveb9oX7psGZb\u002FthL1619EMtKjK1OWLJvYInBuIeDWptzzXY6Wxvky0R1EG4NH63LTyTuoXREcF83t+QUiyFxIRnfSBxpBV6AzzIn8WrZojg433YDbuvZAi9Zt8fDIsZj+7DQdYrL89OjkscYiYBHIOAJubSoRp74xS8LWffFYvOaIaF1JHuOmVy4ZgfpV8qBe5Tx45a5ymDWwHGaKeeHOssgfbTy8SQj0LySFGUG4rVNHfDLvPXz28Qf49KP3vd+YkUaTHp081lgELAIZQ8DRptxukmpjh4+dxMqNx0TrcoepkZG+addx9Hx6k5iN6P3MJjFud8ALm3A83tkTLWPlZoYrZIWZ00h+Be74U3LTo6eU5lyK4\u002F81cqdYtnnXrl36\u002F5v0nw3Df0Vy\u002FuH9DMu3ybIJARe\u002FI9O5rkSPZpV1N9BVDXlhFmhAzrX8+D+a3PiQ7eb\u002Fs+7evYves2KcT2vOSuGZLJTbB\u002Flu+pjJ5CHH7uyK4WhfgQgHGgQrzAKNaIjlx91Wua1OiFX7rFeX2ymdSydauSBDSdXMPG4AwoHuRCvMAo3oWciP29lwi2zuhpHZQzx+++033U3Dt9rcooc7xHK7IO5swZ1fSeeGj9RImIbb\u002FLzxxhv46quvdJsf7j5Bw21\u002FGM\u002F9+7ljBtM5hlv4cKeK+Ph43Qxyzpw5uhXQQw89BG6H7fDRJc8rr7wCbvPDXTG4SwY1t4SEBKR1KArPK+A5BykddsJ8HUNhxB05uIUQd+fgjiGMc+jcIunAgQNOEDz3gLuR8LwAbknEveO4Gwfb\u002FNNPPykft98mbuwD7jrCIbwScoHF\u002F9\u002Fnt2OcE1M3jCuXIthEgmQknFL6QMMiVQl0lja\u002FnEYgK4d48IF1NkBkvY8diwM3euR+aKNGjdKNFKc9NY0k3QCRmxl+88034AN76623omXLlrqPGue7KERcLpfu11+xYkUsW7ZMDzLRxGLx4S5atCgiIiIwd+5cFRBMQ+HEfLkBo7Dp9eWXX+pmk9zSiCdFXXrppVoXfiRNwcPyaNr6HIry119\u002FpXnYiWbssShYeU4A8+CcYfHixUHh6iHrluK+mhe3DKcA45ZCTEN+CkL6uYUQ6cSL2yFNnz5dz02YNWuWnmLl5BnKrrOKGeZyz5UFIhxoPKwwCzSiZyk\u002FChU+nNxTPyuHeHDnVm5LzQ0OuevszTffDO6b72hn1JhI5\u002F5pbKoxRoUTBRRPOmrXrh2qVKmi2\u002FZw3zHn1CbycudY0un\u002F7rvv9NAU\u002FkcHzS233KLCkjQaamDcPojCyxgDHpDCITFpjGN5FH6+h6JQu0vvsBOmp2HbKCCdbYqaNm0K7ohLWnqG5RtjEB4erm0nPwU1281TpFi3iy66CNwtl3UiPdRNVLi01wBhBrJ6CXGTPK5P2EDifcIuv7CBl878Ao2JFBfoLG1+ZwMBZwtsls3dVjmZTz8NhVFGD\u002FHgg0jhwnQ0XCDImzcvtm\u002FbziD48DubJGqEx+JW3DwRyhFWjKbWxGEo43lGATWdunXr6gEju3fvBg9OIR8NhTAPWaGfhoKwUKFYHYZyc8aff\u002F5Z\u002F8ODNBoKVw77OMxjWsZxx1puJjl69GjvgSe+Q0fyOIYa6cyZM5WP2iE3f6S25tAz63IluHTpUsmS8VCZ3LJIcHPTIoiMgGclMylLbmQ4wPySgRWAgBVmZwBiKCXhP95z7orzQpxb45xXWod4UPPatGmTt4l8wI8cOQIOD72Rfh7OFc2bN08FjzHGS6UgrCjDTQqihQsWgoLOGKPbFVHgUvh4mcXDPf7F0Yuf1Nx+ew8899xzeoDJ22+\u002FDZ4roESxUjoUhUKWWiPnqxyT2mEnH374oR7Hx7k\u002FmnvvvVdyPXVFRUV6T5xi7JYtW+h4DbUzYuVEcPi5Zs1aJ6gu5\u002FgKFSqk\u002FlC3LqpaABO6VcZjPaqkbnqmQWM6D535ML9AY2KFWaARDbL8EhIyf4gH56uoRfF\u002FXT\u002F44ANUrVoVPE4upaZR2FFD4kS9oyH58l111VVQQbTkV7Ro2cJL4l7+voescDhKoekw\u002FPHHHzrspNBg+RxiOsIjtUNRuCqb0cNOmFciz4KUmWm2k212yqZbvnwFFZ6kca6MZTLeMdwGnHOCHJYzjge5cO6ScUzD060+\u002FvhjPQiGdGuyHwErzLIf42wvgVoO57icgqKiolT7YTg2thAyeoiH+7CS4iq8qMX16dMHXJXkyh7zIp0aE\u002F2OofCgJkeBxglxGq48OvT69euDQ8pLL22qx9458bfffrvOOXGYyPw5gX7hhRfqMJY8FCBc5WQ9SOf8GSfaSeMZAlxx5Sony6OhlkcBmdZhJ0zrmPbt22PTf5swePBgXR2ltsohtEPv3r27HvzCA12o2ZKfh7U49P+zdy5wNlbvHn\u002FevWdiEg2DiggVEt0OQmUSoTjnjz6nHOl8IomELop0U4TkTpeTLuJfnToqCkel+qBSfaKESsWQ7lLuuc3M\u002F\u002F2uPWt7Z9tj9p5ttndmHh\u002Frfddaz7PWetbvnfeZZz3rnWfhS1yxYoU5to6lLUvmoUOHmk0E5GFe+OEyMw8pcNtW78WDgCqz4sE1qb2yo1bUQzxYCqEMEZjDSlBEOLEnT54sfHqAr80ulaCz7IPXpnbt2smcOXPCh5PwKQcvsqXv279PsK46dOhoq8wdhTtkyBDh8wj8VSghlAGOfhjatGljxkeZ8ckJiot+oNEGhcZYNtWrVw+S0I45RDvsxDDkXTiXE1\u002Fc6DGjBd4OHToIO6d5ZHMMHwfATJk6xdDbtm0rfO5h6bVq1RJ2QcGJJTz1WGc8iwkTJwibISx5HceBpCkJCKgySwLIxT2Efcm940TW8cmE9xCP7OxsYQcOx71VILT3tvNaKtBIXjrlwtLSJUulYcOGgj8rGi8Wl+3T3r18LF2R3VsXSx4LMlp\u002FkW3BxHFCCicaP3TbJhodizhSPto4TqhP21bvxY+AKrPix9iXI7D042xMllN8olBcQmLVcQZmcfWv\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ZnlHcVW66bxLW4QncUmeP2btsHXYVHP7aMEnPJYX4vnfpEUiCRxseqbZrrD0sJBvMNX7NGDdfyygnXUe7Yob00anSWrF6zVmrVrCEZVaqE6ZpRBBSBghEI5FlP2e5iZuffB4W0Z3+OHMjJlZ17D5VRTibl8Tuu8iLZ9obm1tkyNBSeLXvpBUsTG6VEKrPxEyfL0qXLhO\u002FJmOaKlZ\u002FLh8s\u002FlubNmsrvW7YIdHY1oW3IypLh994vN\u002Fe7UQKBEjldpqHJFwiUHSFSXFsBa2rPvmxZvHq3SV9k7ZEt2w7IO1+Gyut+3pvnGxOx\u002FAHMMhcmW7Y+NVt2u3Wph\u002Fi9dENI4BJIoO0xa9r+8nYy+4WXpFnLS+TizLby4MjRMmXieHcXs4b5rqxy5XTp\u002FB\u002Fd5KLWl0mfvv2lzw29pHOnTsdMXh1YEShpCGAxsQQMBHLdZWSO8X0ZZeEqq6DXB+ahB10LzCW7PrNcw0\u002FZ2z5UDiERrf8QpehXI1\u002FRmx+bluc0aSwz\u002Fudx+eTDJfLWwnnyxuv\u002FZ6wypGH5eUOv6+WDJe\u002FKogXz5L13Fkm3Lv+ApEkRUARiRACrLBiQkG8rGLr\u002F7Fply9ftFjw8kfRhXavJ84NrS6dmlaR5\u002FQry\u002FKBaMrRrdTF8bvsuzSsK9CFdqkl6haBAf7LfqVI+1e3bpcMXo2gFsrniFkjzPYEvoCt4\u002Fh7QK7DjOELEB29dWc0\u002F99xzJlBgWZ2\u002Fzjt+BLCcvCnoWl079xyUVRv3yGH+Lpc28Y3fpM\u002F0TXIDadom6fPYJqHO9rFwxXYxdLe+dx594IzNxs8ND\u002F3HL2W4hcmUaGVmZqCXQhE499xzhb\u002FdLJSxDDAQK42\u002FlywDU01oisaX5VpM3EnGSrPlvDsWGjTS0aAnJLDbWJWZC0Jp\u002F88fePPH4KV9nrHMj0CVpFh4yzJPyFrKEe42BfN8ZYG8+6Gy9ZFZ\u002FtA9XnqieKsySxRBH7QndA6HkBBFgQCIRFQgKqoVzYZxtmWsEyIvEB2DEDWEzbE02xeHhhAhgyCORGTwxjMjhNDIkSNtE3MnBA2Hj1BAFvohJM+wYcOEkDTUc3AHIYFsgr5y5UpIQmgfQtUQEYNYafOSeAAKMdw4f4DosIzPXLzzNQKWsYu1toicgT\u002FLlsljhdny0aQnCrEqs0QRPPrt4+6RoHyEpebwjGgHmhC0cevWUOhrYvMTEpvIroT9iTzAg76IIkscLeKVpaenm4M0bMBGhCNAIsEcbSRVPpGhrk6dOiZiLf12797dxAhDmdGG1KtXL0E+EmF+AoGANGhQH5LhJQpFsg9AQWmx7GRsfgkgF8p+zpw5Rq6yerHWV8D1h4WStbZCVlggzzoLHEV6olirMksUQZ+0JyYYIaCJ79+tW7d8B5p4RYzlAI+LLrpIzj\u002F\u002FfPNdnuM4woEjBCykH6w4gg3yh9C2jgCAlStXFqLCHulAFJRXamqqke2pp54SLLMK7gYO1h9KFrkJKQQPfzz\u002FURIOQPnxxx+FkOM9evSQtLQ0qeMqZOb2\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\u002F6mm24Sx3HowiQCAMRyUAjMLHFJAdf6pIylmcgBKIzN8piY+chJ33PnzhUsTxQfY5TFdP7pJ8iIHrVk1HW13XSam4rvzjiMlyjOqswSRdAn7VnmYbFwkEnkgSbHpx1v\u002FEGI2rSQAzw4YIMErzddeOGF5og3NgZsfctWLYVToDhByNahDAo6EAUlwWYEltegQYPM4SEcpELbIx0UAt0mNiSI+c9uKQnlyHkB5fMO0Y33ABQ2PNikYAcW7NjRZDnds2dPO6TeSwgCqsxKyIMqTMy6deuag0o41IPPKjiIw7bpc2OffKeSo\u002FjYwWMpiAL0HuAxefJkczK6bWvvWFnPz3pevMvJjCoZMmv2LDnvvPMsm6Snp5uTnzjABCXBcrFJkyaGjsMfX9jUqVPFpnbt2hka\u002FeNj42CTB5J8AArnRKBgwWTa9GlGybKRYgTTi\u002F8RyJNQlVkeEKXlxo5c5Fwc59CSzkvDJxS5lMJX5OXx5lNTUr1Fk49WB4F+OHSDfDwJeZCrsDYsM23\u002FjBXJj+\u002FM1tPnYXR3LpHjYJEWNJ\u002FI9lr2HwKqzPz3TOKWqEuXLoIvK+6G2kARKEUIqDIrBQ+Tb7KiWWSlYGo6BUUgZgRUmcUMVZIYdRhFQBEoEgKqzIoEmzZSBBQBvyGgysxvT0TlUQQUgSIhoMqsSLBpo7KHgM7Y7wioMvP7E1L5FAFFICYEVJnFBJMyKQKKgN8RUGXm9yek8ikCisCREAjTVJmFodCMIqAIlGQEVJmV5KensisCikAYAVVmYSg0owgoAiUZAVVm\u002Fnp6Ko0ioAgUEQFVZkUETpspAoqAvxAIEC7YmxDPW9b8LkkWBop98rBO1jPVcY7eMy3s\u002FQhwqo430cBb1nxlSRYGin3ysI73mSr\u002FsX82hb0fuswEIU2KWpCcSAAAADFJREFUgCJQ4hFQZVbiH6FOQBFQBEBAlRkoaFIEFIGSiYBHalVmHjA0qwgoAiUXgX8BAAD\u002F\u002FwbAt0oAAAAGSURBVAMAtDrzD6KgfQoAAAAASUVORK5CYII=",[16,3993,3994],{},"Dzięki temu możesz odkrywać portale, które faktycznie pojawiają się w AIO dla interesujących Cię tematów, nawet jeśli nie używasz identycznych fraz. W tabeli wyników pojawia się dodatkowa kolumna prezentująca najbliższe słowa kluczowe, na które dany portal występował w AIO.",[16,3996,3997],{},[32,3998],{"alt":34,"src":3999},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAAswAAADRCAYAAADYBuR2AAAQAElEQVR4AexdBYBUVRf+7sz2skUt3Q1S0q0iIHb3bycCgtJSgnRJSShhKyq20iUpoAJKw9INSywsm\u002F\u002F57uwbZmdnk4Vd4M7OeTfOufW9u+edd+59b2yJOfRJSEhIPHX6bOLWHXsSDx85npiQkJDpniQkJOiyrIN1JSRkvo5MN2oKGAQMAgaB6wiBhASji6+j02mGYhAwCFwhBGzIoY9SCqHBeVC2VDGcPhulKbNdscqxDtallMpsFUbeIGAQuG4QMAPJCgJKGV2cFdxMGYOAQeDGQiDHDGYLZrvdhoIF8uLkqdOQmwIrO92QsizDsqwj3QJGwCBgEDAIGARSRYB6lPqUepX6NVVBNwZlWYZlWYcb2yQNAgaBrCBgyuQ6BHLcYCYiIUGBiDp\u002FAQkJCRkymqmgKcsyLMs6DBkEDAIGAYPA5SFAfUq9Sv1KPZtebZShLMuwbHryhm8QMAgYBK5VBHKFwayUEkM58xAmJgJKmW0YMJ+cQMC0aRC47hBQyuji6+6kmgEZBAwC2YJArjCYs2UkphKDgEHAIGAQMAgYBLKAgCliEDAIpIeAMZjTQ8jwDQIGAYOAQcAgYBAwCBgEbmgEjMF8jZx+002DgEHAIGAQMAgYBAwCBoGcQSBbDGY++BEZGYm9e\u002FeCIdM5MxzTqkHAIGAQuDERoN6l\u002Fr0G9PCNeYLMqA0CBoFrGoHLMpjPnz+PJUuW4KuvvsLPP\u002F+MpUuX6pBp5pN\u002FTaNjOm8QMAgYBHI5AtSz1LfUu0YP5\u002FKTZbpnEDAIXLMIeDaYMzCcXbt2aeN43759iIuLS1aCaeZTeVMuGTOHErFDbcgo5VAXTbMGAYOAQSBTCFC\u002FUs9S31LvuhZmmvnkU86Vl5PxjOphyuVkP03bBgGDgEHAFYEsGcyHDx\u002FGihUrEBMT41pXijj5lKN8CuY1nrF9+w588eVXqdLq1Wv0CLlMum7dX\u002Fjy61mY+fEnWLlqNSJPn9Y868BlVPKt+r6b\u002FQO2btuG+IQES8RjGB8fj9\u002FnzMV\u002Fm7ek4PPdqBs2bsKnn32BWd98hz179qSQcc2g\u002FI8\u002F\u002FeyaleH4mj\u002FX4sCBgxmWpyDnxpy58xg1ZBC4oghcr5VTr1K\u002F8n8prTGSTznKpyV3rfJOiz79atY3Tl389axvsWTZHzgVGXnZQ1q2fHmquu3b72Y7r4HUn\u002FPmL8D58xcy1KZr2QwVSEWIun\u002FHjp2pcFPP5jVn4aIlqQukwuF17ciRo6lwTbZB4PpGINMGc2xsrBh9K1OgEhISgkaNGoGhO3PlqpVgOff8azkdljcMpUuXdtKiJUsRFnYpL7xQuB7z+2Mn4JfffkOo4FO1ShUxXPeiX\u002F8BcL147dm7F3\u002F\u002FvREVK1bQVLBgQSxcvARvd+mOkydPeYRp3\u002F79eHfge\u002Fj6m2+xe\u002FfuFDILFy6SFYBfULlyJRQokB+jx44DjfwUgkkZGzf9ix2yapCUzFSwS9o\u002FfuJEpsp4eXmBF5gzZ85kqpwRNggYBKB1C\u002FWqOxbUvzeSHub4I8QZsFGcA1WqVAapZIni2BOxB\u002F0HDBQ9e4QiWab16\u002F\u002FCXllF9VTB3HnzcfbsOc2iN59OjvMXzut0egfXsunJpsX\u002F5tvvoGyZvozjzNmz2Lp9G+jQSat+d150dDQWybXJPd+krxoCpqEcRCDT\u002F2nbt29H1LmoFF329fVFeHg4GLozKc9y7vlXM+3dLQFpUWb7kj9fPjSoX89JdpsdtWrWdKZLlSyJefMWiDc5Et26vo02rVuhTp2b8dijD+OpJx7HyNHv4+LFi85mAwP9ULtWLU1NGjfEay+\u002FhOIlimHxUs9egM3iVX74wQfRvGlTZx1WhB7s2T\u002F+hI4d3sDNtWuhRfNmePShB\u002FHTL79YIinCJUuXol6duinyM5Lx2CMPo0b1mzIi6pSx2WyoVasmVq1Z48wzEYOAQSBjCFCfUq+6S1P\u002F5pQepvGVEfLqGo+0KFEG5aTERG3UpVWvCCAoKA+q33STpnr16uLpp55A2TJlwNWvtMpeDk+6KU07+uft7Y12r72KfHnzOvPSqtu1bFpyafF2y00BHQ6lS5XMUJuudRUvVgyvvvQiu5GpsjVqVMeKVav0DZtrfSbumAcGh9yDg57c2XzItMF8IhVP4tGjRzF79mww9NTH1Mp5kr1e8uYuWID777sHvj4+yYZEw9nPzw\u002F0jCRjuCVKlSiJs2fOuuU6kq1ub4lq1ao6Em7HgwcPoox4vwMDA52c6tWr499\u002FN4PbOJyZSRHmbd68FeXLldU5UVFR+P6Hn7Rn5bPPvwSXO7kMd\u002Fz4CXz\u002F\u002FQ\u002F4aPqMZNtA\u002Fli+EgcPHdJlt23bjrXr1mOTeKxnzPwYLH\u002FgoIOnBVwOFStUAJf4XLKu\u002FagZgUHgKiCQmj6l\u002Fr1aeji5cXBp0IkSvTzyRiIsgsSzRuJ6RXBoiLP8v5s345PPv8DESVPw48+\u002FIDomxsnj9reFixZj8tRpmPHxJ7LatlvzoJSMxtE+t138+POv4Oqep\u002FF99\u002F2PiJEVWPIWL12G\u002FQcOYOmyPzDlo2kg7\u002FyFC7pO8l3pXNR53S+r7Padu\u002FDJZ5\u002FjgylTwWuIaz9dy23euhWVKlUC+8j8Wd\u002FJ9ffYMfzw48+YMfMTbNm2TY9x\u002FoKFmPLhNCyRPlGOdPbcOfz62xzdn9OyyvfTL79hv+jpWd\u002FOxkczZuKfDRs0j7KuFCwrpXny5NH63zXfxB1zxOCQ8zgg6ZNcP\u002FHMJDEuI8i0wXz8xHGPzXEpsHHjxh63ZLBAauXIu1qUsH894r56RhMfKHGl7O7DeVma491\u002F0SJFPVZdskQJcCuGR6Zkcl\u002FeSrmTL1O2jKQy9z169BjC5ELhWorGs81uB\u002Fvkms84jV1eFwoWLMAkTp06hd\u002FnzsXcufNRs2YNJMTHi8L9EF\u002FP+gbFihdHuXLlMHbceOcewXXr12HPnr26bIQsj34rN07rZCmzfv368PH1wYiRoz3ux6aX47DZD6dxMweDQGYQSE2fXg09bF2I2F9ehpyU5A0WlyUSExLSpIR96xD71bOaYoZ6wZUSE+PgpHTqYTsijHNnz2Hjho2a1qz5E598+hlixSC+uWZNUIbe+LV\u002FrkVN8UK3vaM1jomO\u002FEyMZ\u002FJIH4gRvWXLVtx6S3PUlZXA5X8s1+XAMYnpSKfC9Bkfg6\u002FsKyQrqSxDU5qhRXNFZ56OPA2m\u002F\u002FnnH3w0bQYiJd1Urov79u3FJ598rnnkW2XPnI4U\u002FThSe6a9RD8fOXwEEyZMlJXGmrjv7ru1\u002FPat23TIcq60a+dOFC9W1MlbsmgJPhVDu3DhQihTtjQmjP9AHBZfQIaAenVvxs+\u002F\u002FIq\u002FRC+zjuPHjmPxkiVg\u002FOSJk5g7Zy5+lpuI8uXKoELZcpg85UMc2L8f5LtTaVk9PSoOMvd8k057zht8rjw+kMlu6SenXqKiErLyJZrlb6YN5rjYOI+N+fv76\u002F28DD0JpFbOk+yVyKOhHP9ZHSRGfKLpSrThWmdsTKxOcqlQR9wOXl7JjdfDoiiHi2FJ6v\u002FuexgxagyaNmmCxg0bupVMP3lePBZeskToLuktbdKT4p5\u002FRrzYQcHB4qigGndw+aDQvffejapVKuPee+5BRMRe1K5dC3Vuro3mTZsgPLygXDz2OYTdjjzXXBKtXKkiHrjvXlyIvoBj4vlwE0NwcBAuiNeFNxfuPJM2CBgEUkeA\u002F2OeuNS\u002FpWV1iaEnfmrlPMm657lecKyLkb5AiVGrQ7lYJSSRJespjP36ecR+3gQJEV9puuRN9hbT1I2kPk91uOaxzXPnorBh0yZNNHy50pUvbxioxyjr7++Hp558Qu9x5o367S1vw+b\u002Ftki3E7F\u002F\u002FwFsFW\u002Ftc8\u002F+T1bmSqFSxYoi+7jmsSyfv5k8earc9Mfj5RefB7eTMV8E5HtpCVoS8r2ULlqsKO5s2wYVypfDHa1bY\u002FNWR3tW2ZOnTmLYiNFo2rgJWsuKIfOPHT8OPsNSvnx5CQug5a236j6T506nxRjn9cWZD4ixX0dvw+N1I3\u002F+\u002FPBSNn0TcFO1amKE18IOMbIpT2+5iOv+Mn5edPR9ou8p16hRA5QVRw2faaGsO1Fvc4XDPd+kL517g0XOYEFdQNL4i17iTYpMctErDs+3NefJZzyzlGmDOV++fJltQ8tntZwufJmH+BVTUhjJqtTTsMjWdNJltpCyOD09oSGhOHHyZEqm5HBZj4pRovpLfJ5+8nGQ2r\u002FxOgb074t77r4TVM5awOPBc2aIeJfpcXHl8qGU2Lg48MFE13zGYy5ehJ94ghm3iEqxgChcpgMC\u002FOHt440yZUozqSksNK82dnXC7VClciVnv+3iNQkNCcOF8ykfhvHx9dUlrQdndMIcDAIGgXQRoL5IV8iDQFbLWRcYd0OZ+TS4uAoVH5+gt3zFi56hvrGIeseii8unIjZiNuISfZwUX\u002FwRWJTQcLQznzJWubRCOgEKhhfAQw8+oOnRRx\u002FGO716yOgV5i9cCJaNiY3BylWr8cHUDzFu4iR8OG0aTkae1LxDR46gQMGC4MNzlHWlhMREfPvdD3qLBp0ATFv8BGkhTlbfPKUpV75cWV0\u002F+cEhwYgSRwbjJJYdL\u002F0oISuNjZs0csqVFQ8vPcS9+7yL6TM\u002FxqZ\u002F\u002F3PyWM6VLkRHw2b3cvJ5bkqWKO5MB8t1oESpks50nqA84PYP1kGPeaKYEVY8LCwUoaGhTtm8YXlBvUy+O3mJM+b02bNOWXe+SccZbEQHXK15YOkZhtQ9nNvxoouol6ifNInx7Mlwln\u002FhTH0zbTDnzZs3Uw1YwlktZ5W\u002FnDBx33JncRrHfPjP69GZsMje6GUnPzsj5cuXxcqVq1JUyf3ABw8eRsXyFZw8b28vFCpUSFNe8Yw4GVmIFC1aBDt37QInjFV8d0SEfluG3ZbylIeIYr1wIdoS1aFCSrmMGu9KXfJUI+lDZZ4UdQYXLzraDAwIcOaZiEHAIJA+AlnVp1kpxwsOe6T\u002Fh8WApNeGBiHzrQtTfGIC4uJjwYuW40IZf8loiI0FvbSki3tWISbBW1NcvUFIfOMAEu6Z4CAJ42s\u002FpXmWDMukR3FSf0KCtCehq2wJMR7pbWbe33\u002F\u002Fgzlz5+N+WS174bln8L+nn4aPt4\u002FuV5gYs9xvfF5u6inrStSht7ZoigDxUH\u002F\u002F489a3uITk1gxxGOT2uUFmX1hmuWIDeMWJQpGVpyyD9x\u002FH\u002F7971\u002F8\u002Fdffznrj4+K10d+1SyfUrFkTs7\u002F\u002FHitWrHTyrfIMuSoYde6ck5co5yZODAXySOxDogsuCVK3EycxaBISEh1lJS5FHfGksSSIgcG+sB53ouHv6+2dTN5dxqQvzXmDxRXGQuavq86hDtK6SG5m4zUlyL9bIrTOknktCblV5H+veJ058R3RDB1TWkXpFCtbtiz4SjB3MXYsKipKexjceZRnOff8q5XmNgyrLU\u002FGMfc2W\u002FzsDPn2iDVr12Hp0mX6QkIlFBGxB2PHT5BlshYIDy+Ync056+IbOujhXrBwkcyNRFyMiQEf4ru7UY4bTQAAEABJREFU7R1OGddIWFgYuGea59A1\u002F0rEufTJPdKs+\u002FTpM\u002FD28kKAMZgJhyGDQIYRoD6lXnUvwP\u002Fh7NTDNMLYhtNYlgsM8xLEMOOFKT4+DjFiZDEeExOLGNE1pIuyahVNEi8o46To6IuIjpiPi\u002FF+mmKrPwadx\u002FwkurB7neZZMu58T+mY2Di57iQkq+vAwYNY+sdycPsFy5w+cxa84fcWQ49pepsTxGBkPCQ0DMFBQViwcLH2Al84fwFbt+3Q9cXHx8MvIA9eefllbN2yA19+\u002FY2sll3QvOLFijvlWI9Uh+iLMWCc5dgvxkkXJV\u002Fzk8bJOJ9vefH553Wdq1at0eX27duPo8eOg30rKd5nbq85FXla81iPKwUHB+P48RNOXqJUynYsGRq8rn2IEcMiLjZey8fIuWIblHWNM02KFeM6VuQZZ5927NilyzF94sRJ0dmBzjTzDMncTjq3Bourg8VF0S+kaNEx0UnxmCT9EyPzW9+oyByOS7qRTxCdRd1FEsMoS0ZzZgxm6k0EiWKpVauWjrseuEeVT2czdM1nnPIsx3hOk2UcM+RWDWtv8+X2y9fPFz4+3smqoSHasX07bN6yDV269UT7Nztj4qTJYiw3Fy\u002FC\u002FbA+fBWUn6+flcxQOOr9sXitXQf8sWIF6Plg\u002FLff5zjLclsH31bR6a0u6N2nH8qWKYOGqeyHDhHF6y3elkNJb7pgPH\u002F+5Ftv\u002FGR83l6Xxufr5wP2mw36+\u002FvDXzwwjPOCxHEzbpGfnzd8k94UMuvb2eA7U8nbu2cvyskNGC9kTBsyCBgEMoYA9Sn1qrs09W926WF9YZEG3I1lboGIF0M5ToxJGsu8ODF0XLwugqtV5y9cAA1P\u002FYyCGKD0StKDGxXnA4vO7V4L5jE8u2ImznzXGWe+ec7Jpxz56ZHNbseevfvRf8B7mvq+OxBffPk1eFPRpGkT3QbjAYEBGDRkBMaMHQdvXx94ifHMunnBferJJ7BhwyYMeG8IBg4ZhtV\u002FrtHllLKL7vKW62sCnnzyURw9egRz5i3QvHr16+LnX3\u002FFuAmTdNpXdHi8eHRZp1WOcRKNT5+k9pgOzJMHxJGOjWeeeRq\u002FiO7esnUbjhw7hqkffqT7yH4ePHQY1W+qputnOVcKDQ3FrogIJy8gTwASxIttyShZTaRRbKUTASTK6h\u002FT7KePj7cuGyvnMigoWMfJI2lZJOq85StXY744X5hPitizDwXE2cO4ofMaI4PD1cfBoVNEzyTpGq1zZKU8Wm5cqIvoKKRuipUbauoq6iz+z1GvkeSfWma4\u002FFPIV6clTO+baYOZFVasWFErI8bTIyoqyqcndyX53Kts1c8H\u002F\u002Fh2DIYJy15NsbfZkstsOHLYEI\u002F7g4sULizeiRcwcvgQjBg6GMOGDMJtt94KpZSzCT5k0rlTR2c6I5HOHTvggwljMXXSRKEJOn5Hm9bOomGiTHt064Kh0t6QQQPxwP33OnnuERqsjRs1AJcvyaPnu7uUZdyikcOGIkSWLq30yy++gFo1a+jki88\u002Fh5o1HHG+8\u002Fnuu+7U+dahd6+eKFq0qE726tENzZo53h29efMWVJOLgWaYg0HgqiJw7TdGvUr9mpGRUI7yGZF1laHhpC8sSZ5lXnB44eEFiB6cGMujIx5UXrCizp8XL22UprOy4njmXBTOnDuHs0kUlb8xzoqHmRT5QyecnNIaDE+v+RBn9v7p5JFPYtn0KCQkBG92bI9XXnlJ02uvvoyHHnoQ1avfBHqeWJ5hW1lh+98zT+DRRx5G1SpV8OrLL+q+kW+Xla5HHn0IL7z4LLhlo1nTpprXpk0r5C9QQMdZxz133y31VtPpIkWK4KUXnse9996l06++8iKIC+tzLcc089kvxkkvPP+syMbpcl5iSD\u002F\u002F7P8QGhoCPqj3pBjvDzxwPx55+CHcJbqUr5VjGXcqXbIEdu2OQOTp0yDv2Wf+JwZzoo4z3bpVSxQvUdyZrlypIho3bqjTvn5+4E0C5fzF4fHQQ\u002FfrfKZJlKtcqZLOa9CgHtq0vl3H9x04KOfyDEIFc8oZOqdxMThcPRwsXcLQgXsUqGu4sqZJdBB1EW\u002FcaThTR1FX8X+Quos6jAYySes2V4WXTjxLBjPrpLeyRYsW4ln0ZzIF8Z+QfMqlYF7lDFvjtI1RVerpy+4RH25LqxIapcQkNZn0yqdWLr18X\u002FHssu305Bo3aghuH7Hk7LbkU8O9f65p1\u002FqVUnrpEy4fV1mlHDcK8eKd+nvjBjRt3MhF0kQNAgaBzCBA\u002FUo9m5puYT75lMtMvfpiklSAcRIvNPHijYyLi9f7V3khojfnrw0bsWTZEoyZOBnvC42dPAXjp3yEiVOn4YOPpmPStBn4YNp0TZN35cfU4\u002FVTp1NNk\u002FEmSbnspI8+\u002FhSTZ8yUPk13hq71kz9l5seaz\u002FzJ02c440xPkrQrn+lpn37mkBGelpE+pygnea7l3Pm6Ty7lWaervFWva\u002Fjx17NwUW5kJnw0TbfvsU5p11lG6k8mI2mLlyxfyui0C5\u002FjpOz0zz9HgrcXpn78iW6TeYam5zwWcs5ulPNg6RKGWreIjqGuoc6ZIDrn6+++x9btO8TzHwVtOIvHmbpKG82iu6jDqMuo00hJak5sZ+0esJIew+RWkUeR1DOLFSuG++67D23atEHdunXBl6gzZJr55Kde+upxbMVqgw\u002F7kaxWaSTbn1wLktejM63sGzYsUaIEbr2lxVUbPyfq008+iTyyNHnVGjUNGQSuQwSoZ6lvqXepf7NLD+vLhxhkDLm0b70JIy4uTu9VPnP2HGZ+8SWWrViFlrc0RffOHfFO17fQu2sX9On2toO6SijUt1tXkPr17IV+A4anTv3eS8ZjGUMO7DzhMPzdfhgoK3ieeFcib3Cf3hjat48+l1eiflNn6ufaYJMSmz6iWzQl6Zvub3VEI1kRWbB4Gb6Y9R24+hJ9wfHMAY1m6q74+AT92xLUadRtYik7t2akd3m4LIOZldN7yGUkLvfVqVMHDJlmPvm5hfiwH4lvyCDRSNaGtBjT7CPzLGL6RiT+1PfVGjcfWOLPdl+t9nK4HdO8QeCKIkB9S71L\u002FXu5elhsZGdfeWPLC0pCQrzec8sLDj01Fy\u002FG4LOvZqF40aIYNqAvWjRpjMLh4QgvWMCQwcDMATMHcmQOUAdRFw0f2A+lS5XEtz\u002F8CG4Ti46OBnUWdRd1GD3M1GnUbVrHJWk813hSVrLgsg3mZLWZhEHAIGAQMAhc8whYnhcOhJ4YPkwWHx8PXmwuxsRi9br1cq1JxLNPPk4RQzcUAmawBoHcjwB1k5eXN9b99bfemsH9zNRd1GHUZdRp1G16JOIl0DpPJ1I\u002FGIM5dWwMxyBgEDAI3NAI0OOSmChLmAmJSEhIEIM5Xu9f5jaM++++84bGxgzeIGAQyN0IPCA6at0\u002FG3FBPMx8eNbhYY7XuixBdBp1WyKNZaGMjMQYzBlB6RqTMd01CBgEDAJZQYAXD9dyTCfIxSSBxrJ4mPl6tNjYGOzcvRs3Va3iKmriBgGDgEEgVyFAHbV7317oLRkxMXKzLxQXhzjRZdRp1G3Uca6ddk+78ozB7IqGiRsEDAIGAYMAIEYyLxwSSJQeZiG5yMTHx8lFx3HB4b7pqwCVacIgYBAwCGQJAeoo\u002FmAJvcsxFy9q3UUdxgeYaTAnyuoZdZyu3BnRKY8HYzB7hMVkGgQMAgYBg0Ai5C+R9nOiLGMmIi4uHrFxsQYYg4BBwCBwzSAQczEG\u002FNVL6i7qsAS9HSNRnAGi20THZXQgl28wZ7SlNOQSxbJPej1vGlIpWSzDsik5JscgYBAwCBgEMouA1qfKUUrsZLma8KLioISEBP06pvj4BIeAORoEDAIGgWsAARrK8XKjT911ybvs0Gu0mrWuk3FYoUQ9fnOFwXz6bBQCkn5a2WMvU8lkGZZNhW2yDQIGAYNAphC40YXPaF3sK9cQx6WDBrT4M7R3OUGWLzWJ4Xyj42TGbxAwCFw7CMTKylic3Ojrm36nHqPBTJ\u002FAJV2X3ohy3GCmxX\u002F02EmEhuRJr68p+CzDsqwjBdNkGAQMAgYBg0CGEaAePaJ1cRCUEjczLWVdWi4ssmyZKMuY8hUvs\u002FEwa1jMwSCQuxEwvUtCwPIqcz8zdRh1GbWamMsOCaeucyRTO+aYwUzPReSZc9gZsR958vgjNDgINpvNoahT621SvlJKy7IMy7IO1sU6YT4GAYOAQcAgkGEEqDepP6lHqU9Dg\u002FNo\u002FaqUulSHvqAkiqc5AfQyX2KYmEHAIGAQyN0IJIpXOT4hXusuepm1oax1Wub6bdvw3w7kBG3ashPHT55C\u002FrzBCM+fVxvKSrko6HTGoZTSZViWdbAu1pkTYzFt5swcuuZxz6H\u002FPYObma+uc4B6k\u002FqTepT61Ca61VK\u002FXKxMTLqw6IAHkiVgQoOAQcAgkMsROHTkBPYfPIaIvYewc\u002Fd+bNmxD5u3R2DTll3YKLThv53YuHmX2MI7k8jzNcJWoUwx5ASVL10MxQsXRIh4lpVyGL+ZxVwpRznWwbpYZ06MxbSZM3PI4G5wN3Pg8ucA9Sb1J\u002FWoUgriiYD7x9VGphHtzjdpg4BBwCCQWxHIFxqE8HwhKFIoH4oXKYBSxcNRunhhlCtVBOVLFxUb2EEVyzjC1K4rNm9vb+QUeXl56aW\u002FjG7FcD8ZSilnedaVU+Mw7ebcHDLYG+zNHLj8OUD9ST1MUkqMZqT80NNMY5mUkmtyDAIGAYNA7kSAeo3vZFY2GxiSqPNSUDr2sNRjcxqdkrjqcaU8K+fMwK6Uuur9zgmsLq\u002FNnD3Ppu8GfzMHcvccUOrydTHMxyBgEDAI5DIEaChD1Nula5By2ox2m81pRF\u002Fi25z8ZHlKKSiVc4Rs+iiVc2NQyrStlMFAKYOBUgYDpa5NDLJJFV+dakwrBgGDgEEgEwgo5dDLYvBCYlBKjkISka\u002FSNSmldFwpz6FNS5mDQcAgYBAwCBgEDAIGAYOAQcAg4BGBK2Uwe2zMZBoEDAIGAYOAQcAgYBAwCBgErjUEjMF8rZ0x01+DgEHgKiNgmjMIGAQMAgaBGx0BYzDf6DPAjN8gYBAwCBgEDAIGgRsDATPKLCNg068KSkxEToVZ7rlbwZzqv2k35+aOwd5gb+ZA9s0BN5VqkgYBg4BB4LpBwLpWiLEL0ZoSyFFsX4nI1\u002FGyTEsmtdC2cfNO5ATx16V27z2I02fOXfYJYR2si3XmxFhMmzkzh65T3HPk\u002F9FgeePOYepN6k\u002Fq0ctWxqYCg4BBwCCQyxA4cuwUDhw5jr37D2PnnoPYtnM\u002FtuzYg\u002F+2RWDT1t1yzd3lRp6vB7bqVcohJ6hapbLIGxaCI8dO4sjRE04LPzM48y6AZVkH62KdOTEW02bOzCGDu8HdzIHLnwPUm9Sf1KPUp9SrmdHDRtYgkDoChmMQyHkEwguEoVihAihZvDDKliqKimWLo3L5UqhasTSqVSojNnBZ3FS5jA6rVykroWe9mmN7mJVSCA3OI\u002F0gIOEAABAASURBVJ0vhtNnozRlFlarXNlSxXRdSqnMVmHkDQIGAYPADY2AUsl18RnRxzc0IGbwBgGDgEHAAwI5ZjBbfbHbbShYIC9OnjqdKS8zvSAsw7Ksw6rPhJlDwEgbBAwCBgEiQD0aLrr4hOhipg0ZBAwCBgGDwCUEctxgZldCggIRdf4CEhISMmQ001imLMuwLOswZBAwCBgEDAKXh0Cw1sXRGdbFl9daytIXLlzAb3PnYuKUqRj3wQf47vsfcPzECafggoULsWTZMmfaLXLVkidPncJH02fg9JkzKdrk9enjzz7D9h07UvBMxiUEIiMjMXXadOw7cOBSZlIsPj4eMz7+BHv27EnK8Rzs2LkLs2bPxtiJH+D7H3\u002FC1q1bM2RDeK7t8nPZ58++\u002FOryKzI15EoEcoXBrJSSSZ55fPiAo1JmG0bmkTMlDAIGAYNASgSUcuhiGn0puVc254wYn1169sL0Tz7F7ojdOHLkKH74+Wd0eOstHD5yWDf+02+\u002F4ZffftfxnDzQMJuzYL5Hozjy9Gn8LP1cuXp1TnYx17f9xaxZmLdwgdx4TE\u002FR1\u002F1iRP86dw7WrFuXgmdlfP3tt+jZrx+++e577Nu\u002FDz\u002F88gt6DxiAaTM\u002FtkSuehixdw\u002F27tt71ds1DV4dBK6uwXx1xmRaMQgYBAwCBoFrDIF54j0+euwoOrd\u002FA8MHDcLAfn0xefw4vNWxI\u002FLny69HQydJIhyvgNIZOXSwepDIDrn1wZlnCbnxTRKgh37Z8uWoUqkS\u002FtuyBfQUJ8MlCdeEBM8gbti4Cd+IZ7lC2bL46IMJer58OHEC2tx+O+bMn4cf5UYrWX1XKdHvnXfQo0uXq9SaaeZqI2AM5quNuGnPIGAQuC4QMIPIXgTOn7+gKyxSuLAOefDz88PNtWrBy8uLSU0JCQlYvXatczvEzl27MPmjjzB4+AjQ63jk6FEtd1TC0ePHg55rnSEHGmmzvvtOYo4vl\u002F6nTJumDTYauuRzK8h7Q4fqLQEHDx1yCKZzpAd8zPgJSE1+3V9\u002FYfrHlzyfFy\u002FG6G0EES5bDlauWqXzBg0dprcZREVF6XFOnDIFrrRC5Nid2NhY\u002FChe1WGjR2v+shUrmK2JBuO8BQt0nIfzF87j\u002FQkTsF88t0yTNv77L2Z++imjmthH4sj6WJZ4aIbLIbOYuhRNFp07fz5sNjs6deiAvHnzao98MoF0Er\u002F8\u002FpuWaP\u002Faq8iTJ4+O2+12PHDvvTpuYfHJF1+A51RnJh2+\u002FOYbEGsmuRow+4cfMHTkSEydPt25kkHeT7\u002F+hgWLFultHsR\u002F\u002Fd\u002F\u002FgPV+8vkXZDtplawkfCnecmb8PneeLsM4ieeXfeDcZLs8D8zP7Plhua+++VbP8RHvv4+FixfrbVOsy9DVQ8AYzFcPa9OSQcAgYBAwCKSCQOOGDTWn74CBskw\u002FA3+sWAkajToz6XDo8CFZft+PsRMm4vDhw6DR17Nvf+zevRvhBQvg93nz0EeW5Y8cOYIYMShpGNG4YHEaxzSGaTBb+6I3btqE+eLZvhB9AYelDPef+vj4oHTp0lj399+6rujoaBZPlWhE9hs4CNt37kBQUJBHuVVr1ui92TExMZrPcfyxYjk2bNyo0zSGaNyfOnUKxYsXwxqR\u002F2fDBthtdn2zwBuGkydOYvHSpdgdsQc0ZgcPHw4aamGhoThx4gTGTZyIz79y7J\u002FdLYb4p198CRrmbGC5YLl85Ur8Nmcuk5q++Opr7Nq1W8fniQE7dNRoBAQEoFrlKvhabiq++PprzXM9ZBZT17JWnHjOmTcfzZs0QUhwMNq0vB0rV68BcbRk0gv37N2nsQ4PD08mGipYlClVGnv27Qf3w3N8M+SmgDcXFNy7bx+++\u002F57RJ45gzNnz2KArGSs\u002FvNP1KxRQ+baeXR7pw+4t5qynBffiOxgMaZPnjwpfQ3Sffzp11+wa3cERcA5Ne3jT5w3Ir\u002FPmwuOjcztO3eCc5k3cHVq1cSGDRvBmyGeu8yen+GjxmDpH3+gauXKKFm8OHhDcyoyks1kF5l6MoCAMZgzAJIRMQgYBAwCBoEri0CZ0qUwdOBAVK9+ExYtWyre1gl4tUNHzPjkE1wUQ5PGrtWD0cOGomKFCvhWluUDAvzRp1dPPP\u002FMM3o5nEbnwiVLUaxoUZSXJfvFSQ8JbvrvP6s4LC\u002Ft0uUr9HYPGiKFCxXCpHFj8coLL+CJRx4Rehj0Tu8R49NZ0C1yQozYdwcPQaL89eneHUFJ3k43MTFwHTlJOw0ciaTjxYsXMfunH\u002FX2hD49e+DpJ57A8MGD0ahhQ9SpXQsvP\u002F88nnv6adDLWKFcOTzy0IP4b\u002FNmcDwP338\u002FXnruOfTu0QO1atTEDz\u002F\u002Fqg3FFk2agjcB6\u002F5ar1tZsuwPHS5ftRI0HukJ37FrJ5o3byZ9S8TnX89C69tuw9OPP462bVrj8YcfwS+\u002Fz9EGoS6YdMgspknFkgU8H1Hno9Dqtlt1\u002Fi0tmsNut+kbCp2RgQPng7e3t0fJQnIekZgAGsStb2+Js2IY\u002FykrEhSmx9jX1w\u002FNxFjnDQQfOOz29tto3bIlOrZ7Hf7+fnB9qJQ3Ir26dsU7cm7LlimDW5o3h81ux4LFi1gd\u002Fly3DpGnI9FKyjOD55dzgfEffvoJ+fPnQ+f27XG78Nu\u002F\u002Fhq27dgBPgya2fOze08EKleqhDvvaIOHH3gAg+WmMJ945tmOoauHgC07muIdU2RkJPbu3QuGTGdHvaYOg4BBIAkBExgE0kGAepf691rWw6VLlUKnN97AzKlTMbBvX9QQ4\u002FnXOXOwTgwTpZRGoGSJEihYoICO0+ApIYZxgH+ATpcVz7C\u002Fnz92inePGbfdcqveJrFj5y69NF+9WjU0bdwYS8WApAG6Zu2fuO2WFrDZbNrQ5BsX3unXD2906gx6fFkHvZEMPdHHn38O7rumUevu7fQk7ynv6LFjSIiPRwW5AVDKMUZ3uanTZ+C4GOedO3aEt5eXHhNlyokBzZB0U7WqSEyMxx65Dt90UzXky5cP9EoeEk\u002F8th3b8eqLL+L8+fNY\u002F88\u002F4r1fAW53aVivHsinATtn\u002Fjy83O4NTdM+\u002FhhxcfHidY1i1ckoM5gmKygJemR\u002F\u002FtWxnWLB4sWYNnOmvumJi4vF\u002FEWLce7cOZFK\u002F1uxfDnQ67tv\u002F\u002F4Uwpz\u002FXl7eciOUD3Vvvllv+Zi3cJE+v4uXLsNtYvQGiid9R9Ic6dbrHT3mV95or+s8ffrSm0+4d768C8Z5w8LQsH59PZfowZ4rnvkSxYrjpqpVU\u002FRj2\u002FYdejXk1fYddP29331Xy\u002FDNKpk5P0opPPrQQ6An\u002FPlXXsVAuUHjNhBdmTlcVQQuy2DmP9+SJUvwlSwD\u002Ffzzz1gqy0UMmWY++Vd1NGk0FjvUhoxSGtUYlkHAIGAQyFUIUM9S31LvUv\u002FmZj2cFnDcPkCjnzJ28eJVKF8e9911N5OIECPwjVdfBY0TyulMORQpVBh79u9zekK55eGCeGyDgoOECzFu6mnDcO6C+Vi15k80b9YMzZs2xV4p89WsbxATGwd6GylM42fWt9\u002FivnvuwZAB72rDnflp0R2tWun6Z376mXYWUdZL+s7wYqxj+wXjvj4+DMRTflGH3P6hI3Kg8W+z27FDvI+STPGdI0bZHyuW460O7UGDjQLhBcMZgFsMdEQOZ886jE3u6eUNwG0tWuCvfzbqfc6Up3e0khjlS8TjTo8zt8D4+\u002FvrOm12O+rVrYv3RwzXNHXCeHw67UMEBwfD\u002FdOwfsYxdS\u002F7p9z4HD12FKEhodizZ6+TuG\u002F94sVo0APsXsZTulKFijr7z7XrdGgd1v\u002F9N\u002FYfOoTaNWuI19qu6Y7bb8e\u002Fm\u002F8DzzfnRutWt2vxggUK6rBn1y56zBw7b9SefvIJnc+Dj09KL\u002FYdUh+3lbA+evnbitdXqZQ3OoXCCyIoKBhjhg\u002FT9Y8bORIff\u002FihNuIzc37YD86zSePG4q03OyKv3AiNGjcOEWmsfLCMoexHwJbVKnft2gUq53379smdaFyyauLi4sB88imXjGkSBgGDgEHAIJAtCFC\u002FUs9S31LvulbKNPPJp5wrLzfGh48ehQ6yPM63H3D\u002FMh9omzrtI0DZUKtGDfBTrWoVHD5yGHwf87Hjx7WRxxuGmZ9+im3bt+PDGTMAWY6nMUh5GoRNGjXCYnHm2GwKdWvXRrUqVbT39be5c1FTPLEF8jvewBEj1y2WIW7RYnTPW7iQyTSpUsUK6C59PnnqJAYNG44o8eDSyKRhv+6vv\u002FRDe\u002FRkFy1aRNfDZfq169fD9cExX19fMfBq4t\u002FNW\u002FWeZI6DD5zRe8r4RzNmgHtsY+Pj9TaMEydPoly5MggNDQUfMqPncc3atfh93jzQw07jk43xxiARiaAR2qJZUyil0EK8q2vFaD12\u002FBhukZsHytHTXEdw2bhxk94byz23\u002F2zciE+\u002F+MJ5I0I5izKDqVXGCn\u002F+9VeN\u002FQdj30f\u002FPr2dNGb4cFQsXwG\u002FyGpCbNJ5sMp4Crk1oXrVavjy22\u002FBdzlzn\u002FpHM2bi\u002FfET4C94cluLVY43Ct7ePvh17hzcXLMmuPWGvDq1+TCpNz7\u002F8its3roNBw4eAlcz\u002FhIPPPmpUQW5kStXpoyuj3vWmzR07L13l2\u002FUoCHOnj2jzynP5c7du\u002FH1N9+C++spm9Hzw\u002Fn97fff49ChwyhRvDjKlSkNyP9EaltSYD5XDIEsGcx82GLFihXg3XxaPSOfcpRPS+5a5G2X5ZYv5B8tNVq9eo0eFj0m69b9hS+\u002FnoWZH3+ClatWI\u002FL0ac2zDpGRkZpv1fXd7B+wdds2xCckWCIeQy5v\u002FT5nLv7bvCUFn0+SbxAF+OlnX2DWN9\u002FJnfyeZDJp85OJOhMLZFkro0tmzkIS2SWKgg+wSDRT319k6Y5jzFQhI2wQuEEQoF6lfqWeTWvI5FOO8mnJ5TTv8UceQZFChTD7x5\u002F0\u002FmUabNyr2rn9G3r\u002FJvtH46eiGFaTp03DipUrcXfbO\u002FDQ\u002Ffdr7\u002FE7\u002Fftj3V9\u002F4\u002Fn\u002FPQMagJQn8VVjXKK\u002F\u002FdbbtDeY3r2772grBqQdd0lIGRL3sdIIGzVuPDp17YZaYlx5eXmBD9WR70r09NrsduGF6b3HXd58E4eOHNFL9ZR78L574WX3wsgxY8R5tF8bp1UrV8FPYjDyTRQP3ncffMTrHCZL\u002FJTv+PrraNSgnn4oj+PgA2fUfXyokfy1YuS+O2gQSHy4j1tQ+vXqpR9E49aREe+PRXkx4jq1bw+Oj2V4I0Bjzt8\u002FAC2SjGNuweBbKSpXrIQKYvhRjsT2G4jnmO8y7ir18q0QHLtVF2VcKaOYupahV3ZXxB7cd\u002Ffd2vPrymP8\u002FnvvReTpM2IYHkJISAho5BbIn4+sFERjkd7WtuLtpfd4knhul\u002FyxDFUqV8LwQe8hvGBBZxnewNzRupV+ePKBe+9x5pcVvLq\u002F9Za0eRpDR45Cz759QJz5ICKFChbID2LIuDs99MADoNF6v6xG8Dwi6VO4UDgKhRfSqTbiyabhvk683jynAwYPxeFjR+EfEKB5imHTAAAQAElEQVT5rDsj50cphd0REXjn3f54uV07WTH4FU88\u002FDCKFnHchOnKzOGqIJBpg5kPDKxctTJF5zjBG8mdPEN3JuVZzj3\u002Faqa9uyUgLcpsX8Lyhuknqfk0NWnRkqWg8mOcFC7\u002FOBzz+2Mn4JfffkOoKICqVaqI4boX\u002FfoPgOvFi3vO\u002Fv57IyqKt4JUUP7ZFy5egre7dMfJk6c8do13rO8OfE\u002FfsfIJcXehhWLc\u002FvzzL6gsCqSA\u002FOOPHjsONPItufT4lpwV0lD+8adf9AXHystoeOTwEVk6TLnXLL3y+\u002FcfBI3+9OQM3yBwoyFA3UK96j5u6t\u002FcrIfd++uapgHDd9h+\u002FOFUTBk\u002FXi9f0\u002FPYoF49pxj3Lw8Qw2bqxIm45667dP4jDz6IKRPG48MPPsC0SR+AhopmJB1KiFduxpTJePqJx5NyoB9s++SjqaguHmYrMzgoCO\u002F06I4ZUyYJTRZjvK3ug6thaclWqlgRn3z0EcqVLaOzalSvrtum0c2Mhg0aYNyokWA\u002F+XAivbJ9e\u002FXEjKlTwLHd2qI5pk+ZAu6npjy9zB3FGJo2eRI+lLGNkWX8UiVLgob11+I9dyW+65dl6Eke2K8fZko9n4jByL7z2kGeRe1fe1XqmwDrATH2Y\u002FyoUej3Ti9LRIc0QF976SWRnaj7PH0y8XpCbiqU5rsf6OmckQFMXcvRkz1Txm9h5MpjvHbNGvj0ow+1FzVUvOfE6tYWLcjySBzLs\u002F97GmPEO83+zpw6Fd3EAHbHgIWfeuwxzBCcXPcjM5\u002Fnf5gY2DOnTsYM6RsfpuM8JI8rByTG3am23Eyxr3fdcUcyVtfOndG5Q3tn3t1t22LC6NEyNybpLS5dO3UC5xmSPhk5Pxzn22++Kdh8pM\u002FNeFmJue+eu5NqMMHVRCDTBvN2WfaKOheVoo\u002F8h+dDDwzdmZRnOff8azmdP18+8I7cIrvNrj0SVprKbt68BXL3GoluXd9GG7nDrVPnZjz26MN4ShT3yNHv46Is+1kYBAb6oXatWpqaNG6I115+CcVLFMPipUsskWThZvEqPywXCi7rJGNIgh5semk6dngDN8uyU4vmzfDoQw\u002Fip19+ES6QHl8LuR34VHn16tX0XbobK91kw4YNcPedbdOVcxeoc3NtLPvjD\u002FdskzYI3PAIUJ9Sr7oDQf17rethu3huaTDRwHIfn5WmF1Cp5MYcDRGlkudZ8q5ewLTyyKP3ln1gnF5Whp6ID9+55tPoVOpS+0opsJ+uMqxbKYeMe3nKsV16RJVyyDAvPeI59\u002FX18SimlBJPbfJ9uByTUp7rV0rpPrMfHit0ycwMplYxYmTFPYWudXrCx1MZ5gUGBqZq3JNPcq2baVfiXOO5cc0jBiTXPNe4p\u002FrokVcqJbbcV+5p7Epl\u002FPzwvLnPJ9f+mPiVRyDTBvOJEyc89orvUJw9ezYYehJIrRwAT+JXJC9h\u002F3rEffWMJvcHAK9Eg3MXLMD9990DX1l6c62fhjP\u002FQdPbtF+qREmcPXPWtagz3ur2lqhWraoz7Ro5ePAgypQuDSoRK7+6eED+\u002FXczuMyXHt8q4xqybEVZCmUe3436\u002FQ8\u002Fidd4Hz77\u002FEv9MMWRI0dx\u002FPgJfP\u002F9D\u002Fho+oxk20T4hPq69X+xKPiapp9+\u002FlXvF+NWEcqmtl2jXLmy4LsruQdQFzYHg4BBQCOQmj6l\u002Fs3telgPwBwMAgYBg8A1hkCmDebjJ457HCKXAhs3bgyGngRSK+dJ9krk0VCO\u002F6wOEiM+0XQl2nCtk0YejcOiRYq6ZjvjXFrkVgxnhlvk9OnTWLlqFcokLfm5sdNMHj16DGGhIclkaDzb7HZtsKbHT1YwKcFX8BQv7hgL33P6+9y5mDt3PmrKMhpfiTRFlgS\u002FnvUNihUvDr7qaOy48TgVGalL84GjjRs36ji3mMyZOw8\u002F\u002FfwLKpQvqx\u002F0mDT5Qxxw+QUqLSiHkJBg\u002FZQxDXFJmq9B4BpA4Op0MTV9GhISgtysh68OOqYVg4BBwCCQ\u002FQhk2mCOi43z2AvusyktXk2GngRSK+dJNrvz4ldMSWEkq1JPwyJb00nZ3SRiY2J1nUFBeXTofvDychivVv7hw0cwfORoTf3ffQ8jRo1B0yZNYD3tbcllJDwfdR5eHl7q7i1t8kHC9PjubfChIb5zkkuFFo959957N6pWqYx777kHERF7Ubt2LXAbRfOmTRAeXhB79+6zxJOFvJl44P57UaNGDTRp0gjlxXDmE8TJhJISoWL4n0plH3eSiAkMAjccAqnpU+rf3KqHb7iTZAZsELjWETD9T4ZApg1mvgw9WQ0ZTGS1XAarT1Mscd9yJ5\u002FGMR\u002F+83p0JiyyN3rZyc+uCD09fNckXwHkqU4+tOf6cALxefrJx0Fq\u002F8brGNC\u002FL+65+07nE8+e6kgtL0SMzHNnzyVj81VJfF0PH0xMj5+soCRoHEugn+pmSAoODnI+QRwQ4A9vH2+U4etuyBQKC82rXxQv0RRfPoBSMOmHB8jky+FpxDPuTty6ctbDnnl3OZM2CNxICFBfZGW8WS2XlbZMGYOAQcAgcD0hkGmDma+kyQoAWS2Xlbbcy3AbhpXnyTjm3maLn50hPacrV65KUSX3+x48eFhvR7CY3t5e4E96kvLmDbOysxTynZ87d+0CXx1nVcDX0vBtGXabDenxrTJWyO0cfODgwoVoKwsKKacOH3hABj5KpXwoIjGVctHSZkCAXyrcGz7bAHCDIpBVfZrVcjcozGbYBgGDgEHAiUBKq8fJ8hwpW7YsaDy5c\u002FkwGR8GY+jOozzLuefnRNoyjhlyq4a1t\u002FlK9OWxRx7GmrXrsHTpMv3jLjRgIyL2YOz4Cbj1lhZ628KVaLdUyZJ6Lznfm8z3QPNdpnxIj+8sZXvp8SnjSkop\u002FVqiyMhI1+wrEt+6dSu4R9qq\u002FOSpUzKWUCtpQoOAQUAQoD6lXpVosi\u002F177Wgh5N12iQMAhoBczAI5G4EMm0wBwUFoVatWilGdezYMfDpbIbuTMqznHv+1Upzr7LVFh\u002F84xsyGCYsezXF3mZLLrOhr58vfHySv76H2x86tm+HzVu2oUu3nmj\u002FZmdMnDRZjOXmeOjB+2F9fH194efrZyUzFI56fyxea9cBf6xYge9\u002F\u002FFnHf\u002Ft9jrMst3WsXbcend7qgt59+qFsmTJo6PKLROnxnRUlRYoWLQrrIUVvbx\u002Fkd3uhvJ+M39vr0vh9\u002FXzAcbG4r58f\u002FPz9GYW3jw\u002Fcl4V9JM9XiAKzvp0N\u002FuIU4zScL0RfQMkSxZk0ZBAwCCQhQH1KvZqUdAbUv7lVDzs7aSIGAYOAQeAaRCDTBjPHWLFiRdDDwXh6RDnKpyd3Jfm2xh3TrN7VoE5TMA3myGFDQAPZXYQvl3\u002Fl5RcwcvgQjBg6GMOGDMJtt94KpS5tS6gkeHbulHYf3evt3LEDPpgwFlMnTRSaoON3tGntFOOvU\u002FXo1gVDpb0hgwaCD9k5mRJJjy8iyb6NGtbHf5u36Dw+0Ndd6taJpMPIYUPFExyclAJefvEF1KpZQ6f5EOAjDz2o40WLFMbbb3XScevw8MMP4pYWzXWyV49uaNasqY5v2bIVlStV8riioQXMwSBwAyNAvUr9mhEIKEf5jMgaGYOAQcAgYBBIiUCWDGZWQ29lixYtwKeymXYn5pNPOXfe1U7bitUGH\u002FYjWW2rUk\u002FD\u002FuRaTXz4z8rPapjWC85ZJ\u002Ff3EhPGPVF65T2VyUgePbdsOzXZ9PhWuRrVq2P37gjng3x2W\u002FKp495\u002F97RrH+w2t7KSVspxA6GUI2S7f65bJ974FowaMggYBDwgQP1KPZuabmE++ZTzUPxGzjJjNwgYBAwCmUIgueWSqaJAsWLFcN9996FNmzaoW7cuKok3kCHTzCc\u002Fk1VeMXE+7EfiGzJINJK1IS3GNBtlnkVMG0qOAA3gZ\u002F73ZPLMK5yqX68ebkrlx1mucNOmeoPANYMA9Sz1LfUu9W9u1sPXDKimowYBg4BBwA2ByzKYWRcNqfz584PLfXXq1NEh08wnP8tkCuY6BOhlpsfqanWsfr26WXqt3tXqn2nHIJBbEKC+pd41eji3nBHTD4OAQeB6Q+CyDebrDRAzHoOAQcAgkN0ImPoMAgYBg4BB4NpGwBjM1\u002Fb5M703CBgEDAIGAYOAQcAgcLUQuGHbMQbzDXvqzcANAgYBg4BBwCBgEDAIGAQygoAxmDOCkpExCFxLCJi+GgQMAgYBg4BBwCCQrQgYgzlb4TSVGQQMAgYBg4BBwCCQXQiYegwCuQWBXGEwJyYmwuX1uxnGhmVYNsMFjKBBwCBgEDAIpIoA9Sn1aqoChmEQMAgYBG5QBHKFwXz6bBQC\u002FDP309A8XyzDsowbyikETLsGAYPA9YLAGa2Lfa+X4ZhxGAQMAgaBbEMgxw3m+PgEHD12EqEheTI9KJZhWdaR6cKmgEHAIGAQMAg4EaAePaJ1cZCs+F36xU2nwI0QMWM0CBgEDAKpIJBjBjOX\u002FiLPnMPOiP3IE+iH0OAg\u002FSMVSqWvqJVSWpZl8uTx13WwLtYJ8zEIGAQMAgaBDCNAvUn9qXWx6NPQ4DxavyqVvi7OcCNG0CBgEDAIXOMI2Db8twM5QZu27MTxk6eQP28wwgvk0x4NpdJV0E64lVK6THj+vLoO1sU6c2Isps2cmUMGd4O7mQOXPweoN6k\u002FtS4WfWoT3epUtCZiEDAIGASucQSOHDuF\u002FYePYc++Q+JgPYCtO\u002Fdh8\u002FYI\u002FLt1NzZt2SU28E5s3OwIN\u002Fy3U9I7PJKtQpliyAkqX7oYihcuiBDxLCvlMH4ze06UcpRjHayLdebEWEybOTOHDO4G92t7DuSO80e9Sf1JPaqUgngiYD4GAYOAQeB6QSBfWBDC84WiSHg+FC9SAKWLh6NMicIoV6oIypcuKjawgyqWcYSpXVds3t7eyCny8vLSS382m010tCjqTJ4dpZSzPOvKqXGYdnNuDhnsDfZmDlz+HKD+pB4mKZV5XQzzMQgYBG5sBHLx6KnX7HY7bHY7vITsYntS56WgdOxhqccGOeQYKaUuG2alVI71PyexM23n7Nw1+Bv8r6c5oNTl62KYj0HAIGAQyGUIUE8rpVzsxEtxu80GGtMkyqVJSint3VUqZ0Jk00epnOm\u002FUqZdpQwGSuV6DHL0\u002F1wpg49SuRuDbFLFphqDgEHAIJDrEFDKoX\u002FlQgiJQSk5CklEvkr3Vyml40p5Dm1ayhwMAgYBg4BBwCBgEDAIXBMImE4aBK4+AteRwZwo6BkCDAYGAzMHzBzIyhwQFWq+BgGDQK5GYNmKFVi5apXHPn45axb27N3rkWcyLx+B68BglgtDQjwS46KRGHsBiTHnDeUCDMx5MPPQzIFrZA5Qb4r+hOhRx43G5V9YslLDgMGDsWPnrhRF1\u002F31FwYOHpIinxnDRo3C9p07GU2TPpoxE0uWLUtT5nKZo8ePx7\u002F\u002F\u002FXe51WS6\u002FPHjJ9ClZ89Ml8togfj4eCz54w+8068ffv19TkaL5ahc1569QFxytBNpNM6+ZeWcrbssKQAAEABJREFUXbx4EV9\u002F+y3Kly+fovYDBw9i3fr1KFqkSAqeycgeBK5hg1kM5cQEMZQvIiE6EnHHtiP28CahDYYOGwxiDQbm\u002F8DMgQzOgU1af1KPJsZdFJs5Qa4uol\u002FleDW\u002FJYuXwLLlf6RocsGiRdjw7yYcOnw4Ge\u002FEyZPYJAZqiWLFkuV7StSsUR2lS5XyxMpIXoZkIk9F4uy5cxmSzU6h8xfOX1HjcNWaNVi0eDE6tGuHtm1aZ2fXr1hdx06cAHG5Yg1cZsXsG43mzFazYNFi3NmmDfLny5ei6Owff8SLzz0HvvkhBdNkZAsCNv7KU05SlkeRIMayeFITzhzUF4XobT8jevO3iP7vG0T\u002FO8uQwcDMATMHzBxIbw5QX1Jviv7kTSb1KVcGkHj1DeaGDRtgxerVoEfTui7QAN26fTva3H47VovhZuUzXL3mT9SrUwe+vr5Mpkk316qFEsWLpyljmJ4RWP3nWtzSvDkKFijgWcDkXjUE6ta5Ga1uu81jew8\u002F8AAqVqjgkWcyswcB28bNO5ETxF+X2r33IE6fycIdOT3LsecRf3ofYg6sRfyB5fCJ2gr\u002Fk78hIPIXBJz+1ZDBwMwBMwfMHEhvDoi+pN6k\u002FowXPar1qejVxJgoQPRs9lxmMlZLuTJl4Ovji81btzoL\u002FLl2HerefDOaN2sG7t10MiSyfOUKNGrQUGLAJ59\u002FjlVibE\u002F\u002F+GO80akz+rz7LtasXat5PHz+9ddYu\u002F4vRhEbG4uZn36K9m+9hfad38L4SZNwKjJSG+rd3+mNjm93cRJlTp46pcu5HhLEYfPZl1\u002Fp8r369hXP+HJXto6zP93feQcvt3sDI8aMwZ49e3Q+2+rZpy\u002FoqELSZ6F4cPsPfC8p5Qi+\u002Ff57\u002FLFipU6cOXMGEyZPxqsdOujtF+S5ltdCSQd63vsNHIh\u002FNm5E3wEDdfsTp0xBXFycluANyffijXy7ew+8+PrrYP+3yU2JZrocTkubb3XvjlVrVuOTL77Am126gsv+qwXXz7\u002F6Cr\u002F8\u002FrvGie3s2h2Bke+PxavtO6Ddm53A88B2WN2ipUu1nIUr+V998y1Zmn6fOw\u002Fv9Ouv65\u002F04Yc4f\u002F68zk\u002FrEHn6NKbNnIl2nTrh5TfewNCRI8E81zJHjx3H6HHjdJ+GjhyFvfv2afbsH37Ar3Pm6Lh12Ll7tz5HVtoK0+q7nnNyEzd1+nR9Xrr16oUNGzdZRZEWJk4hl8iRI0fw\u002FoQJ6Ny1GzhvuBWJbOLYo3dvjc97Q4ehc7du6PDW2+B5Jp\u002F7mbvLvO3Zt58+357OJeVudOL\u002FC0n+8ZDIP3EKONMSJz5Mp0W26lXKISeoWqWyyBsWgiPHTuLI0RMyhkT2NwMkQ42PQULUUcQc3ggc\u002Fwu+5zbB+6bn4f3Ieng9tsWQwcDMATMHrtk5cLV1GPUm9Sf1KI7\u002FLSt2m0S\u002FHkNiXIzo44zqZRG9zK9SCk0bN8ZKMXytqrRRXL8BypYuLYZunNPoOXL0KA6JgVG9WlUtelyW4Gd89hlqiyd59PBh2iP9wdQPnXuiaYycOHlCyy4Q4\u002FTwkaMYMWgQxo4cgcYNGmgjje9hfa9\u002FP4wYMlhTy1tvRYlixREWGqrLuR6+\u002FOYbbNu2De\u002F26Y23xWjbvmMH9h3Y7xThVpGpM2bi5RdexLhRI1GjWjW8N2w4aHyHhoSIo+iMLm8VmDNvHv7dshlHjx3TWTTI5y5YgFIlS+hr46ixY5EnMBCjhw5Fu1dewcZNmzDru++0rPshKipKbjq2i6G7Bq+\u002F\u002FBIG9O2DXbt2Y\u002F6iRVqUdQcGBOCd7t0wVQy0Nq1aYdTYcZrneggJDsaw995DqRIl8eqLL2Kk4ML9safl5mLxsmU4efIU+vbqiRo33QRuMWh9e0tMGDMag97tj527dmHpcsdNRIumTTWexJV48T239Pizrd\u002FmzhXDfgN6du2C0cOGonixYpj+ySdkpUnR0Re0N3XUkCEYP2oUCuTPj8++\u002FDJZGd4UPP7Iw7rfZcqUxpARIxElxnjZsmXx06+\u002FgoaoVeB36UeFcin3BafVdz3nPvkU1eXc8rzwpm70+PH6fLHetDAh35XOnTuHwSNGoJnM\u002F5FDh6D722+DBvnBQ4f0O4IH9uuH4YMHabrtlltQrGgRsZ\u002FC8M+GDZguN38vPf8cPpw4Ac\u002F972mck\u002FPvWreJA0eOncKBI8exd\u002F9h7NxzENt27seWHXvw37YIbNq6W5zGu9xop6RTki2nwFRKITQ4D8qWKobTZ6M0ZagvcmdP70dc5F4gcht8onfDfvs02Io3B2xeGarCCBkEDAIGAYNAEgKiN6k\u002FqUd9oiOA09tk9W4vEmLE05fkeUmSvOJBw\u002Fr1tMFMY+aUGGb79h9A1SqVdbtNGzfSRiATq8Wz16h+fbju16QRRuPN28sLjRo2BI3pNWv\u002FpHgySohPgI+vj\u002F4RA6UUatWs6XxQikYzyx84cADzFy7UBqdSKll5JpaJMfjUE49rYzosNBSPPPggoqIukKVpnhi79955J8qULgVuGbm9ZUsxcELx9z8b9HtemzdtIuNco2VpFMVLn+656y7xkjvyNm\u002FZgnxhYWIYFcW+\u002FfuxQwzepx5\u002FHP7+\u002FihVsiTulrotA1hX4nZITIzHvXfdifDwcIQXLIi6derAensCfxmT\u002FQmVfiul0EhuGM6cPQt6lN2q0caaiED\u002FOprd7mTblA1PPvaojClM51WrUgUk4kdDu07t2tgT4fCoK6VATEnTP\u002F4Ed4iBXq5sGV2ONwpPP\u002FEEAsSAV0pp3hpZVeD51wKpHAqFF0JjOcfE1sfHB7zp2SVeYlfxtq1bgXKBcqPx4L334mJMjL5JualqVXAl428xNinPsf+5bh1aNG\u002FGZDJSKvW+U7Ca1FW\u002Fbl19Xm5t3hwXxJA\u002FceIkWRqP1DDRAi4H3gCVLlVKz0WlxDaSc3Nr8xZYK\u002F2iGHElfpyX8xYslHn5sp5H8xctxl133IGysjqjlNJzo7bMZ5bJJZQruhFeIAzFChVAyeKFxeYsiopli6Ny+VKoWrE0qlUqI07jsripchkdVq9SVsJyHinHDGYLRbvdhoIF8uLkqdPOOzOLlzJMRGJCjCjzA4jZtxL2c9uhqr0GeAWkFDU5BgGDgEHAIJBxBESP2qq9qvXqxX2rkHB2PxJlNQ+yfJnxSi5PkvuM84aGYdO\u002F\u002F2rjmEaxPclQayAGsrVFgdszaBS7tlZIjEPXdJXKlbFfDF\u002FXPMZbNGuKMPHyvtG5MwYPH4HVa9eCy7DkkS5cuIBxEyfijVdfAY0t5rkS+SfEo11QDFErP0+ePChdsriVxDHxFIeHF3SmGalapaoYv45tAU0aNcIfq1ZqL+fylSvRTAzoJmIALluxnKJYvmoV6LFkgm2FFyygjVemSZUqVkRkZCRo7DHtToEBgdpYtPKDg4MQHR2tkzRG+baL\u002Fu8NkvEP1xQXFwu+gUELZOBAg9dmszklud2B3tVBQ4eBxC0w0TEXnXxGeAMSExuDO8SQZZrt8WZh0tSpeE8856TBw4ejSKFwxIhxS5nUiMb9x59+hgGDB2PQsGEYMmq0jC95ewULhjuLs69VZT4cPHxYG5p3Sh\u002FYHwosWfaHvmkIDgpi0iNR1rXvllD5cmWtKPz8\u002FODr7YPoiw6cM4KJVThi7z5wHgwcPES\u002FEYYhH7b0lTotGc67sRMc85LzjfknThxHQfGuM27oyiNwacZf+bZSbSEkKFCWSi6AS0WuistjAfF4JMZdQGL0adjO\u002FAVb0cYexUymQcAgkAEEjIhBwAUBJfpUnflH9OsZJOg3ZiS6cK9OlJ7kleJBXr5iBRo2qO9stHjRouIZ9MaSP\u002F7A2bPnUMntAaftO3Y6ZRk5deqU9q4y7kr0Zj779NOYOGYMHnrgfnz73WzQw2jJfDhjBlqId698uXJWVrKQXt7g4GDs2rUrWf7xkw7PIjOLFCni3A7CNOlk5CmEBIcwiiKFCyO8QAF9Y8CtC\u002FTylipZEokJieB+2tV\u002F\u002FomG9epp2UKFCuGALM1zq4XOkENkZKR4170RSM+sGK68diKDH3pWFy9diq6dO6FHly4SdobNbs9gac9iEydPxs01a6Fnt66aHn7ggWSC9G7\u002F9OtveP2ll7TBSia9w3nz5sUjDz2EXt26OWnwgAHaY0uZ1OjHn3\u002FRHuOeXaU9obc6dkghunN38vNzUs6P9eBik8aNsWXrNnBrz9wF89H6tttSlLcyPPXd4qUVpoWJcjtnheQmoXKFininR3cncWtLa1mZsNrgvLylRXNUcHmlXFH5n+BDsZaMCa8sArnCYFZKQezgjI1UBBO5LSMhFgoxgM1sw8gYcEbKIGAQMAikg4DNrvUqV\u002FLEg4GMK+Z06s0Em57khdxnfPRoMuOAVTQVQ2fCpElo3Kgh6DVknkX\u002FbdkM64EnvrJr4ZIlqFm9usV2htzuwL2sdjESy5ctCxq3cbGxms8y589fkGXuNjqd2oEPIs6VpXHrQbMFCxeC5Sx58rkXm9spmLc7IgJ\u002F\u002Ff036tWtw6Sm5k2bYur0GdpDaL0mjJ7m98dPQCUxnmiUU5Ce8+JigPNBNT6wSA8xXyFGLzXHUEQMamKx021LAst6ItYRffEifHx8NHup3IAkxMfreFYPMTGxkMu4Lk5sl69cpeM80LM9buIHaPfKy7A8o8wncSsFx2U9wEZZevzJ475eelkZd6dY8VTHix3A8dPJtkDmC2VcaYX04ajMIeb9\u002Fc8\u002FOHj4EKybIN703NKsGUa9\u002Fz7yh+VFSblZoZw7sT+p9d1d1j2dFibu5+wmWX3YK6sha9ev16sOrIvn01ohcczL8zIv7yDLSfXr1gNvLrfv2KHz+HBoRNLDpTrDHLIVgVxhMGd+RPR6kDJf0pQwCBgEDAIGgfQQoH4lpSeX\u002FXzuua1SqRLoXVNKJWugYYMGsNnt+uGoZAxJ3NWmDb79\u002FgfwbQy9+vfDvXfdhRpJBrO\u002FfwAC\u002FP1FCjgsRlSvvn31mxm69eolhqM36id5c7\u002F4+mv8u\u002Fk\u002FcLsG38BA2rU7QpdzPTz71NPg\u002Fuk3xUPLOrg1gnumfZOMUO5rbdumNQYNH472b72FoaNGicH4ivYsW\u002FXwxuDo8ePgQ1xWHvflHj5yGC1vaWFliSGq0EO8qFu2btX9eqV9e8TFxeOZJ5\u002FQMjQa6dHldobxcjPBPhQskF\u002FzrIOvjy98ff108ubatVGpYgW0e7MTevbpK976s+LRDYCPt7fmux8CAgIRGhrqzKZnmNsPnBkSeen558BtGD379MGwESPRSFYGfJOw4ErB3v378P7EiSCepPGTJksp4MnHHtOe9h5S7pGnntLjO3TwoOZF7N2LUWPHyo3IeZ12Pdx7993Yv38\u002F+EYJvkGisqw2+Pn5OkX8\u002FfzQ9o42+i0ZfBPKjE8\u002Fw1sdOiA0JMQpc3vL27BbjMs2cp6cmW6RtPpOPPPlzZeshJ+\u002Fn8wnH52XFibu5yx\u002F\u002Fnx4R7zz38n8bSfnpcNbb+OzL77Q9fDgmJebwbHwLTB8QT0AABAASURBVDAkGtR1atfCg\u002FfcgzETJqC9zLNe\u002Ffs7357BcoayF4Fr1GDOXhBMbVcLAdOOQcAgYBBIH4HePXrgofvvTyHItyF8+tFHKFmiRAqef0AAenR5G8PeG4hJYmjxBx4soVdeeB70TjNNz+IYMWQpy+X\u002F119+2bk\u002FmG+N+PjDDzFh9GgnlSldisWSka+vD97q2AFTxo\u002FHoHffxf333osunTrph7YswbatW+MD8WAOGTBA94deZ4vHkHtmP58+TYzLBkxqypc3Lz6fMSNZPWTkDQsDMRkrxijH9uYb7eC6v5rG+Qcy5peeew7h4eG6Tyxn0S3Nm+Gl557VST48xjHzDSH9+\u002FQGPbXEJzQ0VPPdD+907wZuF7Hy6Rl\u002F7aWXrKQOK8sNDsfaq3t3sE4a8P978knNu+3WW\u002FH1p5868SS23B9OJj3jz4ih3FNuPOrVqYPJ48bhPjEAyeOe45uqVhVj3p\u002FJZEScBvbri4H9+4LnsFXLlnLe33PK8M0k9aU+8jgfxgwfhqpVqjj5jJw+fRrcElKnVi0mPVJafSdmNFhdC04cMwYFCxTQWWlhQgHXc8Z02TJl5Lz1x\u002FsjhmPE4EHo07OnfuiTPGtejh89ChbxzTHk8QFOYjpE5uHYESPAh1+Zbyj7ETAGc\u002FZjamo0CBgEDALXNQLRZ05f0fHRA6eU8tgGPbseGUmZvr6+2iublNSBUinrosFJg00LZOUgZbitgX2VqNPoZtyVuM\u002FYNe0a9zQWT3lWGV8x1FPj0xD2lbFT1uoT4ySlVIr+se8ss3PXbvBhy4sXY+Dp414XZTzlMd8aq1IqRXtI47Nn3z5UKFcOsUlbYyjKN07Q8FYq5bkjnxQgKwdKOfiufXKNc\u002FsFZd3p1zlz0bZV60z107UO1zasfE95aWFC\u002FK1zZtXBNM+Nlc5oyPmslAOLjJYxcplDwBjMmcPLSBsEDAIGgRsagflz5+L86ZO5CgNuZahcsWKu6tO10hm+q5jvIV61ZnWOdZne4IsxMfjsy6+QmOjYCkRjuNIVPKfcz9zy1ltybMym4WsPgWwxmDnB+dTu3r17wZDpXACF6YJBwCBgELhhEKDepf69knr4159\u002Fxi8\u002F\u002FZjrMOVyPr2kua5j10CHiNuLzz0HbrXIqe5yTzS9yS88+0yK1YEr1ae7296h3\u002F98peo39V5\u002FCFyWwXz+\u002FHksWbIEX331FX4WRbp06VIdMs188nMrZP9ExObWrpl+GQQMAgYBNwRST1LPUt9S715JPTx79mx8M+vr1DtiOAYBg4BB4DpGIMsGM99BSeW8b98+xMXFJYOIaeaTT7lkzFySeG7KWRijOZecDNMNg4BBIEsIUL9Sz1LfUu+6VsI088mnnCsvs\u002FFvZs3CZ59+ktliRt4gYBAwCKRE4BrNyZLBfPjwYaxYsSLdX+OJiYnRcpTPTfhMX3RBd2fKwmgdXs7h\u002FIXzmDN3Hj6aNgP85SG+05IXKtbJ90j+9MuvjOYoLVu+HAcOOF7V494RvrSf58k936QdCHz\u002Fw484fPiII+FyPHb8OObPX+iSkzLKd8H+NmcuPpo+Az\u002F9\u002FCu2b9+BzPzAQMoas56za\u002Fdu\u002FLNhQ9YrMCVzHQKHr5Ie\u002FvLLrzBt2ke5bvymQwYBg4BB4GoikGmDmU+xrly1MkUfQ0JC0KhRIzB0Z1Ke5dzzcyJNY3ncPIfBvHJHLJjOaj9Onz6DPn0H4NChQ6hZswYqli+vjaK+\u002FQfoBxeOnziBZcv+yGr12VZu\u002Ffq\u002FsFdWAjxVOHfefPBXszzxbvQ8vgye+Pz4088poDh48CBWrl6VIt\u002FKoHE6cNBg\u002FRO51apW1a+A4ns1v\u002Fjya0vkqoZHxOjfu29\u002FRts0crkcAepT6lX3blL\u002FZqce\u002FvyrrzFl8mT3ZkzaIGAQMAjccAhk2mDevn07os5FpQCKr0Lh+x8ZujMpz3Lu+Vc7TePYMpattplmvpXOTLh8xUqULVMazz7zP9xcuxbq16+HF557Fr16drtqDy5kpr9GNnMIzF+wEE8\u002F+Ti2btsG\u002FsxuRktz1WHa9I\u002Fx+KOP4H9PPYn69eri1luao1eP7tixcycWLlqc0aqyTa5hwwa4+8622VafqShnEaA+pV517wX1b3bp4S9+mI9Jkz90b8KkDQLXGAKmuwaB7EHAltlqTojX1FMZ\u002FgQlHwph6ImfWjlPstmdx73K7aadBY1jT3UzPytGs82m4OXtlaJKvg7HNZOvy7G2PXCbxvff\u002F4APpkzFr7\u002FNwanISC169uxZMF8nkg5\u002Frl2HtUJJSR1QhgYZt32sXLlKL\u002FdPmfoRlmTQk80tAT\u002F+9Av27ffsbfzsiy8RHx+v2+Jh85atWLfuL0Y1Wf2f+MFkfD3rW5w8eQpHjhzV21G4JcWiRYuXaHke\u002FvnnH0yfMVPL8CdKmUf68utZIDaMkw4cOIAffvyJUSetXr0Gu3fv1mn2feWq1XrMn3z2earbTBYvWZpsfGyD\u002FbLOASvj+P9YnnKlhDwSVwd27NiJevXqoXmzppkycteuW4+8ecPAGyjWZZG3tzfuEqOVfOatkrHx17sYt2j37gisWLlSJ9MaL7GjEf\u002FLr7\u002Fh519\u002F1Th+LkvnfFOCLpx0mPXtd7hw4YIY6ruwTlYakrJx+MgRjfWkKR9iwcKF+scLyMssduzDrG++w4QPJoHbe5hmPYauLAInrrAe\u002FmrZPkz6LOXKypUdlandIGAQMAjkXgQybTAfP3Hc42i4FNi4cWOPWzJYILVy5F1JorHMB\u002Fy4\u002FSKtdmg01+55MlMPAtIg2rhxE2Z+\u002FKn2QvJ3513bSExIxHG5sPXp9y727N2rjZp3Bw4ClA2333Ybzpw9gxEjR4NGKD1D8xYu0gYo5EPD54PJU\u002FDh9BmScnxZ1+Jly+Dr44uIiD04eOiQGHPN0Lx5UywRI5Eeb4ek5yN\u002F0Wn6jI\u002F19owihQunEGKbC6QPUVFRTt7OXTthGXUcX79335Pu23Bn2zYoUaI4Vq9Zg7CwUP1rVY0aNEDDBvWxbdt2517dhYuWYNa3s1Gvbl3wl4++m\u002F2DGGiLdP3cV\u002F3XX39DJ+TA7Q8\u002F\u002FPSz05vL\u002Fnw7+3v4yHiFja\u002FEwN6yZQvatG4t9dXB2AkTcfz4CbKS0fmo81i4cLEzj1tSaAi6trVg\u002FsI09+CzfPNmzfRL7Zs1bYKly5bj4sWLzjrTihw+dAQlixf3KFKsaFE5dxEan8SEBMz+\u002Fsdkcj\u002F+\u002FDOsV8+nNd5FixZjhsw7viif76DlC\u002FD\u002F\u002FmcDtsgNjlVhhMwR3nRxbvGhr40bN2oWjeX3x41HqZIlcP+99+D4iZP44ouvNC8z2NGgHzRkGAoWyI+HHnhA5kMJublar+sxhyuLwPErqIc\u002FXe2Hj+bvubIDMLUbBAwCBoFrDIFMG8xxsXEeh8hf0yldurTHn7FkgdTKkXclqUYpb6wflBftb0\u002F585qu7TYs543pLweB8q75acXDQkMxdPB7CA8viG\u002FFKHyrSzd8NG0G+B7Uw4ePYMCgwbp4j65vgy9JXyUe4cJiqN53790oV7YMHnvkYeTJkwf0OPr4+KBenZvx59q1ugx\u002Ffala1Sr6pzFp+DBzzZq1Ypg21EZcuXJl8eAD9+t6KlaogCZys7Jt2zaKeaS4+DhMnjwVCYkJeO2Vl3QdHgXTyFyxcrXuz7333I2SJUuiQf16uKNNazFofcD+kA4eOozChQvh1lta6JroMX7+uWdQVcZSV8bHbQo0isls3Kgh6EFmnN7fTf\u002F+h5a33SoYrGMWiEFgQCCKFi0C\u002Fozpn2vX43\u002F\u002FexpFixQGx9z69tud3lhdIOnAG5k\u002FxTNPLzyzVq5aJZ7dO7BKjHum2db6v\u002F9Gvbo3M5mCeGPwx\u002FLlaNasieaFynmuWqWytLVKp9M7sP6g4CCPYvyVrmgxvClTt24dcJ7Qs05hPki4OyICdeXmIiPj5U\u002FttmndSm5YwsBfLGsl2PHGgHWRFouXn3nkMW0RH1ZsI9jVqFFDz91HHnoQa9ev02+7yQx2HANfaVZHziv\u002FB3h+W7a8zWrGhFcQgdT0aW7Vw1cQimyvetrMmaDOyGLFpth1ggAdAq93fFOv0GVkSF179oInB05GymZVhu116dkzq8VNuUwikGmDOV++fJlswiGe1XKO0pd\u002FfO4W\u002F1SNZhrTE57PnLFs9YgXKBotPXt0w4hhQ8TLVhyj3h8nxkcsnnriCeQXvGhwUf6QLIPzJfGMW1StalXs2bNHJxuId9ZS1KtWrUajhg01WYYel+obNqyvZbnMzjcwcGvE2PETZTn8O0SdP695ng7ffDNbL8tzjzW9kp5k0svjdpvixYulKrZ\u002F\u002F37MnTsPzz37PyilECWe3rPnzqKoeFWtQhUqlBcFFK096bVq1sC27Tu0h33Dho2oflM1\u002FfJ8jpPyq8XAbdKkIaPiod+HyNORGDduIsa8P17TsmV\u002FICY2RvNdD\u002Fny5UVJ8X5v+vdf8Iccjh07jnvvvltw3gdufdm48V9UrFhB36y4lrPiy1es0DcBmzdvkQvnak1+\u002Fn747fc5oBK15FILS8nNxDEPnm\u002FKHzh4EMHBweCL+mk839KiGRYvWUYWli79Ay3Eq838PXvTH2\u002F5CuV0OevQqHFDbPrvPz1mrhKs\u002F+cfMM\u002FiW+G27dvxxVdfawyJ5ftjJ8Cm7HK+opAZ7DiGhx58AO++NxichytXrky2ncdqz4TZj0A+0StZqTUj5Z6qH40XWpbMSvW5ssxX33yL30UvZbRzp8+cwZlz5zIqni1yG2SlcuT7Y7OlLlNJ9iBAXc+VnIyuLB6T1WRul8ye1jNWC9uj0ZwxaSN1uQhk2mDOmzdvltrMarksNZZKIW00u3maaSwzP5Uimcqm8UwPKRITcSE6Wj8QyH86q5ICcpHb5\u002FamgqjzUQgIDNQiFcqXx\u002FnzF7SHmnt9aVDWEy8o9zFHiFHt5WVH8WIOg\u002FXHn3\u002FB0SNH8eILz6HDG6\u002Fj0Ucf1nWkdmjT+nYxEAP1vlVXGaUUEuWPeUop2O1eiIm59KMux8XYRNKngCy9747YnZRKHtArO+XDaXjpxedh7eH2FyPT388fBw8ccApHR18UoypOViL8wK0CN9euiXXr1mOFeIF5w1BUvMmA0hjQS8ytHJAPt33kEZzat38db3Z8Q1PfPr30VgBhp\u002Fg2FuNx9eq1WCMe+4YNGoA3CfXr19Xe\u002FJWrV4Pe7RSFJIPna87c+ahcuRIOinFrUWBAAC5ejMHGTZtEKu1v6dKl8M8\u002FG7Rx7i65fv161JAbAyu\u002FefNm2iCnIc\u002FX\u002FzFNXkbG6+45Ju7cFrNs+QosF+O1vniqmcf6XIne4IcfekBjaGE5asRQ53aqzGB3S4vmGDSgP+5sewf+\u002FW8LPvnkM9emTPwKIZBVfZrRco82LY5Xn7zrCvX+6lZ77uxZnIu6ugZwZkcYJf1jPzNbzsgbBAwCVw+BTBvMZcuWBT1g7l3kg2JRUVFiDF16YMySoTzLWemcDGkcc\u002FsF+8CQacazQt9+9z343uWYGIedBVAPAAAQAElEQVSXM1qM5EWLl2oMihYpCm5NOCeY8ME41l9ZlvW379zhfIiND0jxwa\u002FatWqRDaWUNuQmT\u002F1IG2w0KLllg9sfPpo2A00aNdJyPJyXesnjVg5iv3LlamanSvRyd+\u002FaBVu2bAMf7KNhSOEyZcqAD7cxTuJ2B3pmGed2gTV\u002FrmVUU9UqVaTvEaDnlfuL+TDdPvEqk8mH8Jo3awJ6V5km0aCrLQbxwsVLQGyYN3fePNxUrZoYzI4tMo0aNdTen\u002F0HDuptK5RpInlTP5ouNxxlEBQUxCwULVIEAQF59F5tjpeZR+SG4cDBQ4ymIGL673\u002F\u002F6ncl01CmQIN69TB3\u002Fnzs3LlL94F57rRh40btAaYnnlteXOmxRx7EvPkL3IukSNPo51aV8RMn4eixY5pPg\u002FjXX3\u002FHn+vW475779F5PISFhmrPOlcJqlSqBKaZn9nxsgzp1ltbYNGiJXrct0mcee5Uu2ZN\u002FPHHSv2wJnnEkx4unlOmM4od995zVYE3IyVLlkC9enVx+uwZVmHoCiNAfUq96t4Mz2V26eHH722JV1950b2JK5ZeLTe3n3zxBebI\u002F2i3Xr3QuWs3zP7hh2TtcTVu4OAhePH119F\u002F4HvObVYUYvnPv\u002FoKv\u002Fz+Ozq+3UW\u002Fd\u002Fydfv2xbOUK\u002FDpnjs5j\u002FcTo+x9\u002FxNvde+h6evXtC666sI7U6Le5c\u002FFOv354s0sXfDB1qjg2PK\u002FmcRvYrNmzdVsvtWuHMeMn4OSpUxg8fAS279yZrHqO86dffwUfSJ7+6afYvmunLtf33QFa7ox4uidMnoxXO3QAl92\u002F\u002Ff57WP+jn3z+BVbJjb8WlAPH9HK7N5KN46x4yXv26StcYNfuCNCD\u002FWr7Dmj3ZidM\u002F\u002FhjfZ0i88TJk+g3cCD+Ed3Xd8BAsJ6JU6bIKmkc2ZqOyOro+xMm6HPS\u002FZ13sO6vv3S++4F1sf+bZKWL5+m1jh0x6cMPZVXR8SpXyr8j54TPxQwfPQbvDhoEvvKUuPKckdg\u002Flv1382aMGjuORZxEb+9b3bsjNu5S3yzmJ59\u002FrjHh2N7o1Bl93n1XO0wsPjH6Rs5Nh7feBvmTPvwo2aps5OnTeH\u002FiRI33oGHDsMPtfKVXnu0cFQfT6HHjQJyHjhyFvS6vc9X9k1XTqdOn6zY4xzfIygLLcZ5zjjJu0c7duzFizBidTG1eaaYc\u002Fkl27qYmO3fCNt9sQiDTBjMNmFpJBp5rH46JYcC3ZDB0zWec8izHeG6gl2\u002F1092oUzrlGy40I4OHevXqgFsJOnR6C53e6or2b3YWb+EqdHqzgxh3\u002FnpZn563d0Wx82E3Pmj3kniEp3w0DT179xGFPwgPPnCfGIalnS3y9V+HDh9G08aNnXnNmjbGAfF21hWPoZXZVjx6GzdtRP8B72HIsBGoIsY4jWeL7xr6+vqBBnNAgD\u002Fe6twRx48fx+9z5oGf1rffhu9mf4+hw0cyicfEUz37+x\u002FRtXtPzPzkU7Rt28ZpxBUqFI5XXn5JG9zde\u002FVG7779sU8UAo3mlatWY\u002F6CRejxTm9N4yZ8oOt7+sknEBMbix69+ug6d0dE4LlnntY8HuhVjxavc9MmjfU+XObVrVtHj7d5s6ZMaqLx3a1LJ6xb\u002Fxe6dOuJfnJRmSo4xibdrGghlwO3C9xcu5b2moYXLKg5NOqUkpuSxg6Ps850O6xcvQZtWt3ulutI1hX8Dx06DN7o8GbGT3B1cFIe77n7TnCFYPKUqeD86Nq9l1zMdqB\u002F394ICwtLVqDV7S2xc9cutGrV0pmf3nj9xHPPt244CyRFChcqhGLFi4LnqpDEk7Lh6+cHP3\u002FHTQrnWKNGDTBSLlh9+78r56a3fmjVkvUT2YxgFyMrEd98+z369HtXz8E5c+bi\u002Fvvutaox4RVEgPqUetW9Cerf7NTDTzz6CF5+5RX3Zq5I+nRkJBYvXYqLog8G9O2Ll194XlZKVmljF\u002FI5c\u002FYs+g8eDK7CfDB2LO6+6y58\u002FNnn2tATNnT5ZctAB0XfXj1Ro3p19O\u002F9Dho3aIjWLW\u002FHiCGD8dRjj+ltVYGyYvRO926YKkZgm1atUhhmrM8iGjJ8oLZn164YLYYUV\u002FlmiIFr8V3DWd\u002FNxn\u002F\u002F\u002Fge2P3ncOO3k4I1lmdKlxTEw1ylKhwWf5ahUoQKoI59+4gmULV1G97GP9J2G8SgZI1fVRg8dinZyDri6Neu773Qd7MP8RYt0nAfe6EeejsTCJUuZ1LRmzRr9jAITXLpvLXpmwpjRGPRuf61vli5fTpbeirV563Z98\u002FG66PcBfftg167dsOpn\u002FwePGIFmck0aOXQIur\u002F9Nmj8HTx0SJd3PfBmbfO2rXIdXI2O7d9A3549pP7zGD9pslPsgJT7atY3uO2WW\u002FCOGL\u002FcpjhCzivPD4nb6WrXrqWdL3\u002F98w9c21mxerXe5siHnJ0VJkWOnziBGZ99Bt7wjx4+DHxO44OpH4rhu0tLfCc3XxvFQOWc4BjtdhuGjxoFYk0aMXoMQoODQbyfePRR\u002FCbOHV0w6ZBW+SQR8Ebs8UcexkiZa2XKlMaQESOdRrnun1xTq1erptto3qwZRo8fr9vnDTBvnmiUW3X9LjdpFcqV18lZqcwrMrlKzW2bl87dLue5I\u002F8aolzf1UwbzBxRxYoVwRPMeHpEOcqnJ3c1+TVKeesH\u002FC7Hu8z+Umm98fprmDDufbzbrzc+GD8WvXp0QxlRjuST+O7bYUMGgQYU0zVr1MDggQPQWxTJmJHDkxnG5BcsUABTJ00E9\u002FoyTaLiZ15ISDCTmmgE9uvTG13f7oye3bvqd+zSK6qZbgduk6hcqaLOpVHd4Y12aJ1knPHBryGDBuptHRSoJOf2\u002FdEjZDx90K3LW7jzjjvQpk0rsjRVv6kaBr7bD\u002F1698KQ9wboPdbEYdrUyRgsaY6N1L7da1qe7b0mSnjEsMG6XOc3O4LGu2bKwWazgTziJEn9DQkJ0RiwLZ2RdKCh2eWtThg+dBB6dOuKd3p2R6lSJZO4KYOnn3oS3bu+nYwxoF9fPHj\u002F\u002FcnyXBO8SPMhNtc8K06PHs8l+0GcOnfqaLE8hm1at0JvufgNG\u002FyezJEx4PYH7ml3F+YYeH5LlUw+FraT2ni5hSJUcHKvi+k35UL1Zof2jDqpedMm4MN9VsbtLW8Dx9JNPGY8\u002Fw8\u002F+IBe4bD4GcGOr87jmPq80xOdOrZHF5mLvPhZdZjwyiJAvUr9mpFWKEf5jMi6yzz22KN4\u002FvkX3LOvSDowIBD33HWndjbwf6yVzNM\u002Flq\u002FQbdGjWl5WOJvKShsNpto1a6Bh\u002FfrgViYtIAebsuFJ6W\u002FepJtSu90Om9wk2+02sIxSCrzRvL1lS62HlFLgNiYa49y7DA8frko9\u002FcTj4gQJ0P8jbVu31p5LGr3u4nPmz8OTjz8Otm8T3Vandi3wf6LlrbdgtazW0WvMMn9v2Aj+\u002F\u002FJhcKUUvESW\u002FWQf7dJnOiF2iNH6lNTlLze61A1333mn0xCqV\u002FdmbN2+A5Fyk8H6lq1YiZeff15WsNaCP2rjyFuhjVzGq8nqIIl1hwQHo07t2tgTsYcsTYmJ8bhXcA8PDwevLXXr1MGevXs1j4Z66VKlxAFQU4+f+vvW5i2wdt06zfd0ePD++xCUJw8KhRfCww\u002Fcjz\u002FXr0\u002FmZaaDpLacP2IE+VC3cuyLFy+WNmy4Q25iAuWmpkWTJliwaLFIOL5coSTPkUp5vFmceTVuugmsi88AVa9WVc7Vn1rwV7mhf0rOY1hoKEiPP\u002FwweKNwWLznXAmMkPG64s0bBF0w6ZBW+SQRtBWdzzEHBgbiwXvv1W\u002FGcn0Yn88scascz+mtzZvjQvQFnDhxEjdVrQq+\u002FervpF9j5Xz8U\u002FBt0byZrjq1eaWZckjt3AnLfLMRAVtW62rYsCFatGjhXFp3r4cTgnzKufNyQ5pGc3b1w26zgR4f\u002FtN7qpNGozuP+HiSZR6VGkNX8pRHPutRSjGq9+nqiNvBbkt+mpVSyWSptFgPXD70MjKplAL5cPtQ3lO+m5gzyf4TB2eGS4Q8l6SOesrTDDmQ5+vrK7G0v+wfZV2lmFbKgZdrvhUn34p7Cl35rnFPslYesWRfrLSnMK26yHMfL\u002FM81cM8tkVi3JU85QXIqoOnfOa5t2GXC7lSKbHj3Hbvn2u7Jn7lEKB+pZ7l\u002F6OnVphPPuU88TOa95AYF08+dWllKKPlMitXpHChZEVoNO9N2vbFB2kLiwHmKlClciVwm4aVV65sGY\u002F6yuIzpBfv19\u002FnoP97gzB4+HBNcXGx4HI\u002F+a7EPHo4J02dCm4TIA0aOgyFZNUqxm11iw9inz9\u002FXjygeV2r0PF8efPqH7da8sdynZ63YD7atmmj454OJ8RbGl6wQDI9TSxoINOY4rMJfEsOt6Gw3U3\u002F\u002FasfmK4sDg96ZY8fPwG+sai6GI+sf6+sBNKbyb6TPv\u002F6a0THXCRLU6DcqNDQ0wk5BAcHObfRRezdJ57+lc7xEwN6NLlqJaIpvtTzYWKUWgzeMASK8Xvo8BErK5lTycrkefxZzstrL70oRrNDz3D1bdHSJSDWXIWLOn8BdCBZZdzDQmLwu+ZVqVwZ+w8c0MZ6VNQ5FJTzZvHziEFfumRx\u002Fc7+Q+L1DveAtyVLjNMqb8kVLBhuRfU8rCrtHzx82JlXvlxZZ5zXBV9vH0RfjNbjvVOM7fkLF2o+f1eBN3LBQUG676nNKwoHpnHuyDeUfQgkt6QyWW+xYsVw3333iQeyjX4VVqVKlXTYRhQB88nPZJVG3CBgEDAIGAQygQD1LPUt9W7dunVxpfTw\u002FbIy89DDj2SiZ5kX3b5zF1w9t6fEg1o4vKCuiNuNtu3YruPWIfLUKe0pttKeQpvdBm4Ls3j04nHrR9fOndBDVli6du4Mm91uscV4sYFGNTN4I5g3LC8elRuGd3p0h0VDBg4EDR7KWMSbEz5UuW3HDisrWcgtAnPFUD5y9Ci4P7V+vbpOvs1ulz46noVhZqFChcCtC1FRUUxqorHs5eWNQDE+IZ\u002FmjRuD3ve14r2l8UzPObfyLV+1CitWr5LVy0ZOg3vi5Mm4uWYt9JSVOdLDDzwgNWTsy+1dlStUdI6dGHBbR2vx0nuqgcYtPeQWjzcdUbyRyJ\u002FPykoR0iAd+8EHaPfKy6Ahawlw9bK0rLzxxoC\u002FU9BWvPtKOYxpS8Y13L4j+T5xbp+jx5znhit2u3Y5tmewDOn4yZMIEY97AVnZ9YQ3ZUjplacMaefu5PWflPq5akxeesRXw27Zug2cH5wnrW+7TRdh22nNKy1kDlcFgcsymNlDeqHy588PLvfVqVNHh0wzn3xDBgGDgEHAIHBlEaC+pd690nq47V134c6777lig6FxtXDxYm2w8sGuH376CbVr1dbtVatSWYzIw1j\u002F9z963yeNyV\u002FEI+n6MLQWdDsUKVIEmzZtQnR0tOZwy0L0xYt62wcz+OB2gsuvm1YoVw7\u002Fbd7sNNwbN2yA3+bOBb22lGc9q\u002F90LPMz7UqNGzTQDxZziZ\u002F59G7yoT\u002FG6f319\u002FXDUsYm+gAAEABJREFUqPffRysxhrhtgPkk3gzs3rMHx44fZxKFxFNaXPrN\u002FdPsLw342T\u002F+qPdE81xTqFq1qtq4+vKbb3Q+82rXrKn7zv7SeGYeKSYmVm4EGIPeU7t85SpHIgPHm6pUxV7x0tIwZz9YZOfu3dpzy7gnoqeUXtHExETMlnNYQTz\u002F9JZ6kmXeRzM\u002FRotmzcBnWph2pTatWuHb2bP1u+L5PI8rzz3+35bN2LbdcVPF87VwyRLUrF5dizWsWw9zFyxE5OnTOs0+0lNftkwZEP+C+Qvo\u002FfIW3r\u002FNmaPlrENa5S2ZFYIrX7\u002FK9N\u002Fcf334kPNhdualRTSMbxEMOD\u002Fyy01aSblRsOTTmleWjAmvPAKXbTBf+S6aFm5MBMyoDQIGgdyIQEsxYAJCUm47yI6+0uA7JEvYb3Xvgdc6dABvAh550OENLSjL6V07vYkvvvoSfMtB+7feQiMxZps1aaKbpjfY3etLBvei0hh55Y326NKjB26uXRuVKlZAuzc7gW+ROHcuCgXEWPLx9qY46tWtgyjJe7V9B\u002F1miycfewyFChREz3599Zs1OnfrDi7ha2G3Ax8Wo7Hbo09fvNmlKyZOnuI01Cl6+223goYxH3hj2iJ6Utu0vB2dunbT\u002FSIGPbp2Bd8m8UbnznilfXvExcXjmSefsIpo7zHroRHLhwfJoJeZxlVA0r5n5pFeev45cBtGzz59MGzESDRqUB++Pj5k6bBggfw6bh18fXzhK8Y90\u002FnFM\u002FyOeKa\u002F+\u002F4H3bcOb72Nz774giyPFBgQiPLly6N3\u002F\u002F5yDjuCb1Xq3PHS8x7+fn7gubIK86Zi6R\u002FL8NucuWjXqZMm\u002FggIb54owzlx\u002FMRJNGnQ0PnKUuZ7ortkdftb6SffttGrfz\u002FcKzd41hYOPlzJ52PeljnAHyThjVkXmU9eXl6w2Wyy2vA2\u002Fvr7b\u002FDNHuw7nzfy9\u002FN33lilVZ598Zdxtb2jDfiWjPad38KMTz\u002FDWzKHQ5OeNfEVPPPlzUdRJ\u002Fn5+znrZyafLeH8aNOmNZNOSm1e+co5TOvcOSswkWxBwBjM2QKjqcQgYBAwCNw4CPgFh1yxwT79xBP6LQOTxo7F6y+\u002FrA1Dq7GqVapg+ODBQu\u002FhI1nCf+j++8Vz6liib960KV576SVL1BnSWO4tRtKkcWMx6N139QNhrHfsyBHo36c37rvnbjAeGhqqy\u002FDB3L7v9MKooUPAhwxpTP3vqScxZfx49JP8CWNGS5l7tKz7gd7fF597Dh9OnID3xGDj1oUihQsDSYJnz54DPb9hoaFJOY5AKQW2MWPKZAwf9B5Yhg8Ost9jxcAlFm++0Q58mMxRwnF89KEHMX7UKCcGzH3mqacw7L33GHVS5UqV8IF4tnt1767HzC0Z\u002F3vySc3ng37ERSeSDrc0b4aXnns2KQWUFS8sx\u002FL+iOEYMXgQ+vTsiWIuP0jlFEyK8MHMkUOHYszwYfpNJRxLEgvjRo0EPbpWmvV8\u002FemnmPj+GEwYPVrTMMHAMqpjYmL0HOB+ZqtMaqF\u002FQIA2fIe9NxDE7E4xoC1ZnptXX3wBfHsJ32LBMfNGxeKzT8wjngz5YOS0yZP0w56USa88x1W\u002FTh0MHjBA8B+ox875yrKkV154HnwIlHGLJo4Zg4IFClhJnBbvN7df1KlVy5nHCNv2NK8ycu5Y3lD2IGAM5uzB0dRiEDAIGAQMAtmEAA0Eev5Sq45L6Uo5DGVXGZZzTbvGaTjTA2vl+Yh3ztoW4amc615aqwzzlErZrsW3QqUUAsV4s9IM4+Li8Pu8efp1Z0x7Io45wK2cr6+Px98+sMqzjBVnqJTSBiY8fKw+KaWSybiPX6nkfCR9fH19k3lEk7JTDTx5\u002FN3bSrVwEoOvv6tUoTx4E5GUlW7Afirl+Tyxfc6F1Cpx7TNl3eWY56k88y3Z9PiWnGsZ5v0qXva2rVonOzfMt0gplWJeudehlEq1PMznshAwBrMDPnM0CBgEDAIGgRxEoFLFimjSqGEO9uDKNk2D+a477gBfJXdlW8q52gvkzw++Ui47e0DP\u002FxOPpP+waeOGDcF94tnZ9tWui3ODryC82u2a9jKGwDVqMPPOkZSxQRopg4BBwCBw4yCQHSOlfiVlR10Zq4OvH6snS9oZk772pOi55Dumr72eZ7zH9KzypiDjJdKX5DYH1wfgUivBucM5lBr\u002FWsi\u002Fu+0dzi0g10J\u002Fb7Q+5gqDOTExEbKKkDHsRVDZpNs2LyTCB0iIy1g5I2UQMAgYBAwCaSOQEO\u002FQq6JfQT0r+jbtAoZrEDAIGASuIAK5qGqxPHO+N6fPRiHA3y9jHREFrrz8oHxDkBBcEwkHlmesnJEyCBgEDAIGgTQRSBR9mhBcHTbRr8ouDgnRt2kWMEyDgEHAIHCDIJDjBnN8fAKOHjuJ0JA8GYBcQdl8YAsuCp9iDRAbUA6Jmz4A4s5noKwRMQgYBK4AAqbK6wUB0aMJmyZpvepdrD7sQcWgjWao62WEZhwGAYOAQSDLCOSYwcxtGJFnzmFnxH7kyeOP0OAgWQG0QSmV9mBsNvF+5IFXWCmosAqI8S2J+HnPI2HfErM9I23kDNcgYBAwCKREICFO60\u002Fq0RjfErCFVoBXaCnRs4EQhQzzMQjcOAiYkRoEUkfAtuG\u002FHcgJ2rRlJ46fPIX8eYMRnj+v6GWlKfWuWhyRk6VCe56C8C50ExLy1UJ0QBXEbvgQsV\u002FXRtyXlQwZDMwcMHPAzIEMzgHqTepP6tGEfDXhJXrVnqcAlJePKF0lZL4GAYOAQeDaReDIsVPYf\u002FgY9uw7JE7aA9i6cx82b4\u002FAv1t3Y9OWXWID78TGzY5ww387Jb3DI9kqlCmGnKDypYuheOGCCBHPslIqg8Zy0glT4on2DoBXSAn4FKsLW5HGYjRXRFRIa5wNvgNngyQ0dF3iYM6tmdtmDmTjHBB9Sb0ZHVBR9GgjrU+9QopD+dC7bEtSuCYwCBgEDALXLgL5woIQni8URcLzoXiRAihdPBxlShRGuVJFUL50UbGBHVSxjCNMzSa2eXt7I6eIL1y3cYuFkFIqc2dDyth8A8VoLgqfIjXgV\u002FEu+FV5AP6VH4J\u002FlUcMGQzMHDBzwMyB9OaA6EvqTepPnyLiXQ4pCupV8WBkTh8b6awgYMoYBAwCVwEBm9iLdrsdNrsdXkJ2Ly\u002FQ\u002FkxB6djDUo8NcsgxUkplES4pp2yybOgLu38YvAtUgE\u002Fh6tp4pgFtqIbBQm6kzDww88DMgXTmgOhN6k\u002FqUeXlC4helQPMJ\u002FMIxMbGov97g7Bnz57MF3YpMW3mTKxctcolx0QNAgaBrCJAG1cpBYYOuhS322z6lxG1QS1xB9\u002FmIusSV0qJMyHnCJf9UYDNDpu3P2w+AaB3JNtIPNimrkCDqZkHZg5cz3OAelP0J\u002FUooHCjffoNHIiIyzRwLczosWrcsAHC8ua1srIUnj5zBmfOnctSWVPIIGAQSImAUgpKKcgBin8SV0o50gwBKKXSJBuum4+SkRgCDAYGAzMHzBxIOQfSxwQ35Cfy9GlEnT+fLWNXSqHlrbciOCgoW+ozlRgEDAK5B4HryGBOFFQNAQYDg4GZA2YOZGUOiArNwe\u002FUadPR8e0uTmr3Zies++sv3aNVq1eDnuCX272Bt7p1w4KFC3U+D6vXrsUnX3yBOfPno1uvXujctRtm\u002F\u002FADWbhw4YJOM9QZSYcx4ydg+cqVeLNLVxw9dgzjPvhAt7tqzRrEx8fj+x9\u002FxNvde+DF119Hr759sW379qSSwDv9+uv0sNGj8VK7dnh30CAcP37CyR8weDBOnjql07t2R2Dk+2PxavsO4Himf\u002Fyxrl8z5UDP9sAhQ3Q77Pfipcsk1\u002FGNiYnF1OnT8WqHDnpcGzZucjDM0SBgEMgRBK4DgzkRSIhHYlw0EmMvIDHmvCGDgZkDZg6YOZDROUC9KfqTehT6hjtHrkV44dlnMGLIYE3tXnkZNpsNlSpW1J2JiY0T\u002FrOYMmE8OnfsiOmffobDRw5r3unISCxeuhQXoy9igBi3L7\u002FwvBjDq\u002FDrnDnw9\u002FdHnjyBWCkGN5I+LLdh00bUqV0bI6W9AvkL4LWXXtLtNqhXDwkJCQgMCMA73bth6oQJaNOqFUaNHZdUGjhw6BA+\u002F+or3HfXXRg9dCjy5s2LmZ995uTvitiDc0nbKc5fOI\u002FWt7fEhDGjMejd\u002Fti5axeWLnf8Oi0929zvfGvz5pg8bhx69+whbcc76\u002Fn5t19RvVo13UbzZs0wevx48PcLnAImYhAwCFxVBK5hg1kM5cQEMZQvIiE6EnHHtiP28CahDYYOGwxiDQY5+39g8L+G8N+k9Sf1aGLcRbGZE+QiJPpVjlfzSwPZ28sLsbExmDT1Q3Ro97o2XNmHZk0ao3ixYoyiaJEiqFShPPbs3afTPAQGBOKeu+6Ej48PaGS3ankb\u002Fli+gizcIQbv3PkLdJyH+YsWo+Utt8DX11c\u002F7KMUwL3HbJt8vjXq9pYtERoaCqUUGjVogDNnz4L7isknNWvaFBXKlxdjPA+aNW6C3RERzE5B1apUAclutyMkOFgb6XvEoKYgvdkVZRyNGjbU\u002FQgLDcWtLVqQpemmqtVQv25dbfTTqL4QfQEnTpzUPHMwCBgErj4CtqvfZDa1KF4AepMTzhzUF6aL23\u002FBxc2zEf3ft4j+d5Yhg4GZA2YOmDmQ3hwQfUm9Sf3Jm0zqU+pVcWVmk6LOfDVTp8\u002FArbe0QPmyZZ2F167\u002FC++JN3fw8BHgFoYNmzbh4sUYJ79I4ULOOCM0mvfu388o6onReep0pPbuxsTEYNGSpXqfsWZ6OHBLxq+\u002Fz9Fvuxg8fDhIcXGx0t5Fp3S5MmWc8eDgIFyIjnamXSN79+3TnuFBQ4eB9PnXXyM6xlEPjd+CBQq4iieLly93afx+fn7w9fZB9EXP7SQraBLZjoCp0CBABHLsl\u002F42bt6BXXsPyp17FPuROaJnOfY84k\u002FvQ8yBtVCHVsL\u002Fwlb4n\u002FoZAZFCp39FgCGDgZkDZg6YOZD2HBB9Sb1J\u002FUk9Sn1KvZoYI3pZ9GzmFPPlSy9cvBgXxfi8s00bZ2Vnz53DmPHj8MKzz6BHl7fxTvfuqFyxkpPPyPadu8CtFIyTTkVGonB4QUa197b1bS0xf9EirP7zT1SuVBGuhiq9v3ExsVqWh783bNBbPLp27iTtdUHXzp1hs9vJyjRNnDwZN9eshZ7dump6+IEHnHXQU755yxZn2kQMAgaBK4cAtzOR6AxIhPwlOkinJc6WyU+LbNWrlENOULVKZZE3NBiHj57EkWOZWWaSQcbHICHqKGKPbIT3qX9gP7MBqspz8Hr4L3g9tsXQDYeBOedm3ps5kOU5IHqT+pN61Dtyg+jVTaJfjyExjh7cq7c1g97YH37+Ba+9\u002FLLeCsELGCk+Lg5x8fGS51gQ5YNyO3btIstJFy9exEIxtukdjhX5H376CbVr1Xbyb23RXO9j\u002Fvb77\u002FUWDSdDIkWLFMX6f\u002F52GtyxsbHiyb2ot3cIG0v\u002F+AMJ0j7jmbD7GWwAABAASURBVKUYMcSVcpTimziWr1zlSMiRWzWOnTiBFStX6gcB46TfGTWg6WHnXmypxnwNAgaBdBA4cuwUDhw5jr37D2PnnoPYtnM\u002FtuzYg\u002F+2RWDT1t3YuHmXG+2UdEpyaKB0GrsSbKUUQoPzoGypojh9Jirjnma9FSMKcZF7xVDeARW1E\u002Fbbp8FWvDlg87oSXTV1GgQMAgaB6xcB0ZvUn9Sj6twu2M\u002FukNW7vUiIOQ96X67WwGeLkXv4yFF0790b7Tp10jRv\u002Fny9l\u002Fh\u002FTzyBXv366TdUfP\u002FTz6hXt44YtN7OrtWuWROHDh\u002FGW9174LUOHZA\u002Ff3488uAlb25oaChq3HQTaExXqZTcO\u002F2wyK3762+8\u002FMYbmDJtGm6uXRuVKlZAuzc7oWefvjh3Lgp8MNDH21u3FxIcrPcu64QcuBfa389PYo5vnsBA+Pn66sRLzz8HbsPo2acPho0YiUYN6sPXx0fz8ufPh+5vvYUff\u002FkFr7\u002F5Jt7o3Bn\u002F0eMsXF9fP+TLm09il75+\u002Fn4yZkfZ2d\u002F\u002FgDVr111imphBwCCQKgLhBcJQrFABlCxeWNucFcsWR+XypVC1YmlUq1RGnMZlcVPlMjqsXqWshJ4dyTlmMFsjs9ttsjwWhuOnTltZaYSJSEyIEWV+ALH7V8F+bhtUtdcAr4A0yhiWQcAgYBAwCKSLgOhRW7VXtV6N2b8aCWf3I1FW88RqTrdodgh0fP11fPXJTEwYPdpJfPiOdbdt3RpTxo9Hr25d8eYb7fDGK6+Ab7Qgz6Knn3hCv\u002FVi0tixeF281Ha3bRTnzp3Dg\u002FfeK55qZRXRYfGiRTF+9CiMHjYMLz77LPjwH8uPHTkC\u002Ffv0xn333A3GaXSzAN+skTcsjFFNhQsVwvsjhus4D4wXLOjYDlJZjPMP3n8fvbp313VxS8b\u002FnnySYpoqVayIIQMHYoy0zXE\u002FeN99Ov+VF55Hndq1dNw6TBwzRq6VBXSyT6+euOfOO3XcHAwCBoGrg4Dt6jSTdishQYGIihJvRtpiDm6iGM1x0UiMPoPEyHWwFW3syL96R9OSQcAgYBC4LhFQok8TI\u002F9y6FduyRB9m1sGarPZ9Bsj2B93Y5h5JObzjReMuxK3e\u002FB1b40bNnLNThYPypMHbMPK9BFPMI1nplkvQ5JrnGmSa55rHeSRAgMCGGhj3VVWZ8qBr79zzXeNC1t\u002FXfOUSm70awFzMAgYBK4oArnCYFZKIcN6mYKJ8Q7PR2IsIMuJVxQhU7lBwCBgELhuEXAbmM0uDuVYcCVPlKzEE90Ecl+SXtomjRqm2zF6bX19fdKVMwIGAYOAQcATArnCYPbUsfTzcr8iT38MRsIgYBAwCORGBK4d\u002FVqieHHUq1MnTRAp476FI80ChmkQMAhcewhc4R5fwwbzFUbGVG8QMAgYBAwCBgGDgEHAIGAQEASMwSwgmK9BwCBwVRAwjRgEDAIGAYOAQeCaRMAYzNfkaTOdNggYBAwCBgGDgEEg5xAwLd9oCGSLwcxfRomMjMTevXvBkOkbDUgzXoOAQcAgkJMIUO9S\u002Fxo9nJNnwbRtEDAIXK8IXJbBfP78eSxZsgRfffUVfv75ZyxdulSHTDOf\u002FNwK3D8Rsbm1a6Zf2YSAqcYgcCMgQD1LfUu9e63p4Rvh\u002FJgxGgQMAtcHAlk2mHft2qWN43379oE\u002F6ekKB9PMp\u002FKmnCsvt8Sfm3IWxmjOLWfD9MMgYBDICgLUr9Sz1LfUu651MM188innyjPxaw4B02GDgEEghxHIksF8+PBhrFixAjExMWl2n3zKUT5NwavMnL7ogm5xysJoHWb1cOz4ccyfvzBZ8YSEBPz66+96e0oyRi5M7Nq9G\u002F9s2JALe3b9den7H37E4cNHUgyM8+WrWd+AoStz567dYJmPps\u002FAgoWLcPDQIVe2iRsEZD5d23rYnEKDgEHAIHAtIZBpgzk2NhYrV61MMcaQkBA0atQIDN2ZlGc59\u002FycSNNYHjfPYTCv3BELprPaj4MHD2Ll6lWO4nKMj4\u002FH9BkfY4d43wsXLiw5aX9XrFyJ7dt3pC10BblHxIDbu29\u002FpluI2LMHi5cszXS57CiQ05hlZQzbd+zA3Hnz8eNPP6cofvHiRcyZOy\u002FZzecPP\u002F6EDyZNESM6ETWr18DFizEYOmwk\u002Fly7LkV5k3FjIkB9Sr3qPnrq32tBD7v326QNAgYBg0BuRyDTBvP27dsRdS4qxbh8fX0RHh4Ohu5MyrOce\u002F7VTtM4toxlq22mmW+lsxryAvbB5Cm6eLvXXoG3t7eOp3XYvGVrjnqiGzZsgLvvbJtWFz3y9u8\u002FiE3\u002F\u002FueRd6UzcxqzrIxv\u002FoKFePrJx7F12zacOnUqzSp27NiJufMX4O3OHfHA\u002Fffi5ptroe0drdH7nR6YMfMT7JGblTQrMMwbAgHqU+pV98FS\u002F2aHHnav16QNAgYBg8CNjkCmDeYTJ054xOzo0aOYPXs2GHoSSK2cJ9nszuNe5XbTzoLGsae6mX85RnN0dDTGjB2PfHnz4rln\u002Fwe73e5s5sDBQ\u002Fj2u+8x4YNJ+PLrWTgiOPFpdsZpHK3+cy0+\u002FvQz\u002FPX3P7rM+fMXMF8MpklTPsR3s39AVNSlmxNucfn1tzkgb+78+Th58hRmffudLscDPdxcvp885SNpc3Yy42rbtu1Yu249Nm36F9Nkmf\u002FosWPYsXMX1q3\u002Fi0X1PvSVK1eBWwCmTP0IS5b9ofPdD\u002FQsL1+xQhv67Pdvv8\u002FRItxSsHLVal3+k88+x4EDB3U+D8uWLwe90gsWLsTUj6bhj+WOFYrVa\u002F7ER9NmYPb3PyTzsP63eTNYx8QPJmuv7MWYGKSGGdvcsnUrm3HS7t27QU80M86dO4fvpX7W9fWsbzVmR44c1Ziz\u002FxYtWryE4nDFacbMj\u002FHZ51+C51Az5XDmzBntEf5gylTM\u002FPgTbN68RXJT\u002Fx6X\u002Fxee53r16qF5s6ZYuGhx6sLCWbRkCVo0a4ZChQpJ6tI3f758aNy4If7ZsOlSpondsAickHnlafDUv7lVD3vqr8kzCBgEDAJXGIFsqz7TBvPxE8c9Ns6lwMaNG3vcksECqZUj70rSPxGx4AN+3H6RVjs0mmv3PAnKpyXnzjt\u002F4QKGDBuOihXK4\u002FHHHoXNlhzS5ctXoFjRIrj37rsQGhKCESNH6yoa1q+PAgULoHSpkmjUoAFKly4FGoZjxo7T\u002FPvvu0eMpoIYLvLxCQk6b+z4iaCH8bZbW8CubJjxySdYsmSZ5vEw5cOPsHXrNpAfFByE8RMngfuUyaPB+hPfZCKGcH1pO58YYHwQaOPGjWQjImKP3ifbXIy15s2bSr1LsXyFw7DVAkmHKlUqo1zZssgrNwfsd62aNTTnK7kZ2LJlC9q0bo16detg7ISJOH7ccXO1UYy8adNn6i0G9erUESP4J9Aw3707Ao3Ey03D\u002Fbvvvtf18IbhT7mJqFWjBu5s2wbHjh3Hp2KAK6XgCbPExAQxuH\u002FUZa3DDz\u002F+AiV\u002FvJHp9+57UHJOWFeJEsWxes0ahIWFgn0nNWxQXxvJNPhZnjh9O3u2vpEgTj6+PvqcWefgr382wG6z4c472uCmm6rpmxdPe5NZF2nhwsViKDcDb6KaNW2CpcuWg9swyPNEBw8c0vPFE6948WKI2BPhiWXybjAEUtOnuVUP32CnxwzXIGAQuA4RsGV2THGxcR6L+Pv7i9FXGgw9CaRWzpNsdubVKOWN9YPyov3t\u002FmlW27CcN6a\u002FHATKpynoxrxwIRr79x9Agfz53TiO5CMPP4j69euhWLFiaN3qdm0Unzh5EiVLlkBIcDAKFiiAcuXKgsb0xg0bxUudDy1b3obwggXRqGFDhIcXxI7t27VHl0btyy+9gPLlyuG2225FlUqVHI3I8dDhw+A2iZdefF7X16plSzRu1BBz5y0QruMbFXUBr77yEqqK0Wu3JT\u002F17MODD9wvxnAZMf4roInc\u002FGzbts1R0OXI\u002FoaHhyNPnjy6HXpCT58+jT\u002FXrsf\u002F\u002Fvc0ihYprMu3vv12p5eXxTne22VcNWpUR52bb8a27Tvw2KMPo3LlSmgpY9m2w7GXOyDAH89IPdWqVRWMSooB3gqbNzs8yKzDHbO6YoBz7AcOHGAzoOc8Ym8E6tatI+2vFuOzKO69525dVwM5D3e0aQ0fHx\u002Fd93KC+8FDh1G4cCHceksLXZ4HztWnn3oClStVxAP33YsL0RfEcD9GFpqL0cvzU6J4cdSuVQuVKlWQm5Jdmud+oMH+h3jXmzVrolmhoaEa+xXiydcZHg4xsTHIE5THAwfwsnuBWHtkXsuZpu+ZRoBz1FMh6t\u002FSpUvnOj3sqa8mzyBgEDAIXEsI2DLbWXomM1uG8lktx7LZQc\u002Fd4p+q0UxjesLzmTeW2a98ecMw8N3++E6W\u002Fd3fmEE+l+OnTZ8h3t4PMHbcBHCLwHmXbRaUsShi7x6s\u002FnMNxrw\u002F3kl79uwHDa8TJ08hvFBB7am05Cu7GMxHjhxBYVnGd907TWPU8jCzTOXKFeHuAWc+6YJ4yn+bMxfcukBP9rfffYeo8+fJSpf27N2HyNORGDduorPfy8STTePPKlxOjHwrTg9vhfLlrKTcLAQ726Knd\u002FXqNfhgylSMm\u002FABpnz4IU6eOumUdY9wvLc2b4bFS5dpFttt0aw5vLy8wOVpemU1w8Nh\u002F\u002F79mDt3nt5Go5RySlQRI97CiZ7h0JAwXEjCgl5zbqeh9\u002F79cePlRmEdzsuNiLOwS2T5ihXaON+8eQu4dYTk5+8HbmPhOF1EndEyYuywDWeGS+TAwQOy6lDIJcdEb1QEsqpPs1ruRsXZjNsgkFkEjPz1i0CmDea8shSfFTiyWi4rbaVWxpPRTGOZ+amVyUh+oULh6Nm9K7j\u002FlK8Cs8rQOB45+n20ur0l3nj9NXTs8AaCxats8WmiWUv9zAsTD+TNtWvhzY5vOGnIoHdRo0YNMZTCxcu8HzRsKUs6cdKx5YFx4nvo0CFwHzPTJMrmCQxkVBPb0xEPhx9\u002F\u002FgVHjxzFiy88hw5vvI5HxfvrQUxn0TkdHx+n4zzQAGY77du\u002F7ux33z698NADD5CtyWZL3rrNxUDVAkkHbhH5fc48PPHoo2jf7jW89sor8PP1TeICrMUVM8inuRjMK1eu1jcjy5avQIvmTSUXKFAgP3ZH7NZx9wNvQqZ8OA30yAf4ByRjK8VWkmUhMSk5fuIHKFq0CF5\u002F9WV0bP8GuKUjiZUsoEE8Z+588Kbl4MGDsCgwIAB868XGTZuSyVsJegeXe9gKw\u002F3r\u002F\u002FyzEdVkdcCSNeGNiwD\u002F37My+qyWy0pbpoxBwCBgELieEMi0wVy2bFntvXMHIT4+Xj+gxtCdR28fy7nn50SaxjG3X7BthkwzfrkUFhaGHt266G0Rn372BWgwRV+8CO6xDRVDmPX\u002F+99m8KExxknc2vDff1ucRm7VKlWxZctW8DVkiYkOE42vnaPhzS0a5cqW1g\u002FDcfsB39O7ZOmlB\u002FOKFimCQDGOmce2eR7mzVugtyawrfSIXm9us+B2BZalAZrMTXbUAAAQAElEQVRamQIFCoCe8\u002FMXHB5oth0QkEfve2ZZluODda4PyzEvI3RePLle3l5yYxGkxVesWikY6qg+uGPGTGLPLRxjxYPP7SYW3lWrVMHu3RGgh5d4co\u002F4vv37WUTj2LxZE5QqWVKnM3rgQ5hhIaHaU883Xmzc9K\u002FHohs2bpQxBOOF554Ft7q40mOPPIh58y9tlXGtgH0KCPAHH0a08OWDoh\u002FNmAnup65fv76ruInfoAhQn1Kvug+f\u002F3+cowzdeZRnOfd8kzYIGAQMAgaB9BHItMEcFBSEWrVqpaj52LFj+i0ZDN2ZlGc59\u002FycSr98q59uuk5pLx1m9cBXOPn5OupiHXny5EGXtzrh6PFjoJeUbza4s21b9O77LoYMG4G\u002F\u002F\u002F4HZcuUAY1SyvMhsLNRZ9Hp7a76LRr0VL\u002F+2qv6IbcevfqiR6\u002Fe4NswaOxxi0D7du2QN28YPv38C\u002Fy5dq1+8Myqi1sH3ur0piz9r0L3nu\u002Fgra7dULRYUbRqeRub0m36+Fzy1DLT188Pfv7+jKJt2zuwcdNG9B\u002Fwnu5rFfFk+vj4aJ77gWOoVbMG3u7SHb1699VvuOjWpZN+UK5Lt57o9+4A\u002FTaM2JgYXdTXzxc0MnVCDr5Sr4+L19hH+uXn62jr5ptvRl7efMj43xs8VO\u002Fz9pN+SjH9dcdMZ8rhlhbNwPdf33brLZJyfInnKy+\u002FhM+++BLdBcvefftj37592Ld\u002Fv+C0GvMXLEKPd3pr4vYPluIWDxrgjFvk5+cN9pnpp596EtNnfozBQ4dj5sef4Wb5X\u002FBO6jv5Fq1cvQZtWt1uJZOFdevWxaFDh\u002FUr5njefH18nTehTL\u002F+6iuw2+wYMHAw2nfshEGDhyEoMA+6vv2WNtSTVWYSNyQC1KfUq+6Dp\u002F7lWzIYuvMoz3Lu+bkhTR13\u002FPhxGMokBgYzM2euszlAXZAbdJKnPtg8ZaaXV7FiRWTUU0E5yqdX59Xk1yjleMDvcr3LlQSHzp06Jus6jehOHdqjdauWOv\u002Fuu9pixLDB6PRmBzz5xGPo3vVtFCpUSPN48erdsweGDBqAV8WwYyYfNOvftw\u002F69emJge\u002F2QzsxoClHHj2P3ObQrcvbeOyRh3Hk2FHUrFGdLE3h4QXRq0c3DOjfFyOHD8MTjz0Ke9Ir7po3a4rHH39Uy1kHPsD2yEMP6iQ92P369BajrLPeXsL3M9M7qpluBxrvz4vndMyoEejzTk\u002F4iUFLI5M3C8OHDhJPe1e807M7SpVyeG+ffeZ\u002FoAfYqqZp0yZ47NFHrKTe4tDnnV467SPG9Guvvoz+\u002Fd7RWN12660aP82UA7Fwx0yyce5cFEqXLoUypUsz6aTqN1XTOPbr3QtD3hugH6QsXqwYpk2djMGSHjxwAEjc\u002FsFCLZo3w9133cmok3r36il9LKrTrG\u002FEsCHo2KEduHXmqaeeQLMmjTXP9fDyC8+jTp2bXbOccXr6hg0ZBGLG8Y4fO9ppMFOIeHKusH+Ue3\u002F0CDz15ONOo50yhgwC1KvUrxlBgnKUz4hsTsgopfT\u002FA\u002F8nDIUZLMRpYubBjTkPlEq5JTIndJKnNrNkMLOihg0bokWLFqk+jc2ntcmnHOVzG9Fozo4+WQapa11KKctQBT+U8RVD0IozdCXuoaWMax6NJve8EaPGgO8F5kNx3\u002F\u002FwE3766RfUr1\u002FXtZiO02i325KfWqUU7LbkeZAPjV8JnF+eN6UcE9a9fadQUoTGHttKSuqAZVLkubWrlErRF5aDy4d4WXlW6MKGO2bc4tDqtttcRZLFOS73sSYTSEoopVJ4cd3bV0rp9iEfu80GpRx4SdL5dS\u002FjZCRFXPmu8SS2M2C\u002FnQkTMQi4IUD9Sj2b2jxhPvmUcyua65L8PzBkh8HAYHAjz4Fcp5hcOmRziWc6ylel3XfffWjTpg24zFypUiUdMs188jNdqSmQKgKdOrYHvdpHjh5DeMEC6N+3t36FW6oFbiBGw\u002Fr1UvXo3kAwmKHegAhQz1LfUu9eWT18A4JrhmwQMAgYBJIQuCyDmXXwTih\u002F\u002Fvzgcl+dOnV0yDTzyTeUfQgQ05tvroV77r4TDRs2SNW7n30tXjs1NW\u002FeTHtmrp0em54aBLIPAeoG6l2jh7MPU1OTQcAgcB0jkIWhXbbBnIU2TRGDgEHAIGAQMAgYBAwCBgGDwDWDgDGYr5lTZTpqELihEDCDNQgYBAwCBgGDQK5BwBjMueZUmI4YBAwCBgGDgEHAIHD9IWBGdD0gcA0bzCnfTHA9nBAzBoOAQcAgkPMIGP2a8+fA9MAgYBDITQjkCoOZL6r28GYuzzhRUNmh7D6A8gYSLv1EM8zHIJBFBEwxg4BBQBBIiAf1qrJRv9olbgxnmI9BwCBgEBAEcoXBfPpsFAIDA6Q7GfgqBeXlB+UXDBV6MxIOLM9AISNiEDAIGAQMAukhkCj6VIXWcuhXLxrNKr0ihp\u002F7EDA9MggYBK4AAjluMMfHJ+DosVPIHxaSgeEp0PNhDykK72INEJ+nAhI3fQDEnc9AWSNiEDAIGAQMAqkiIHo0YdMkrVd9itWHLagY9EoeVKpFDMMgYBAwCNwoCOSYwcxtGJFnzmFnxAGEBAciOCgwY5jbbFA+gfAKLYH44HJIDCyL+HnPI2Hfkmtne0bGRmqkDAIGAYPAlUcgIU7rT+rRxDxlEB9UDvaQErD5yKqfMsbylT8BpgWDgEHgWkDAtuG\u002FHcgJ2rRlJ05GnkGhgnkRXiBvJrBSoNfDFlgQ3uE3ITashhjO1ZH433TEzaqFuC8rGTIYmDlg5oCZAxmdA6I3qT\u002Fjg6sjNrS66NVqsAUWgPLyEb2shNL+Gq5BwCBgELgRELBVr1IOOUE3VS6HMiWKZNyz7Ho2lHiZvQPEC1IcPkXrILFwQ1zwr4gLYXfhfKhQSFucN2QwMHPAzAEzB9KeA6IvqTepP6lHqU\u002FtIcX1Kh5Ez7qqXRM3CBgEDALXIgJHjp3C\u002FsPHsGffIb2rYevOfdi8PQL\u002Fbt2NTVt2idN4JzZu1qGOp+ZEtl2Lg9d91lszAmALLgLvQtXhW\u002F5O+Fa+H35VHoRf1YcNGQzMHDBzwMyB9OaA6EvqTepP6lHqU2W2YuhLjDkYBAwC1wcC+cKCEJ4vFEXC86F4kQIoXTxcHLaFUa5UEZQvXRQVyjioYlJYoUwxyUtJ167BzAdRxAOivHxh8wuFV4HyYjhXE5IlRTGgqfwNGSzMHLjO5oD5374COq6a1p\u002FUo9SnDs+y2YpxfZgKZhQGAYOATRysdrsdNrsdXkJ2Ly94eSJvb3inQbZrH0oFQQH6VXPe\u002FrKUGGBIPET0Ehkyc8HMATMH0p0D1JteflqPgo4ImI9BwCBwNRAwbVwdBGgwK6XA0EGX4nabDTSmSQ6ezUXOLY7r5qNkJIagL3gGB4ODmQNmDmR2DsB8DAIGAYPAdYmAUgpKKcgBin8SV0o50gwBKKXSpOvAwwzzMQhcIQRMtQYBg4BBwCBgEDAIGAQAYzCbWWAQMAgYBAwCBoHrHQEzPoOAQeCyEDAG82XBZwobBAwCBgGDgEHAIGAQMAhc7wgYgzn3nGHTE4OAQcAgYBAwCBgEDAIGgVyIgDGYc+FJMV0yCBgEDALXNgKm9wYBg4BB4PpCwJbaL5pc6fyNm3dg196DOHM26vpC1IzGIGAQMAgYBAwCBgGDgEEg1yCQmJgIkhwgMQnkKHkSkW+i7if5HknkmG+rXqUccoKqVSqLvKHBOHz0JI4cO6k7aw4GAYOAQcAgYBAwCBgEDAIGgexC4KjYmAcPn8De\u002FYexc89BbNu5H1t27MF\u002F2yKwaetubNy8y412Sjol5diWDKUUQoPzoGypojh9Jsp4mrNrZph6DAI3HgJmxFcBAaUUlLRDksB8DQIGAYPANYFAeIG8KFq4AEoVL4xyYnNWKlcClcuXQtWKpVGtUhlxGpfFTZXL6LB6lbISenYk55jBbKFst9tQsEAYjp86bWWZ0CBgEDAIGARyEQJiKzt7YwxmJxQmYhC4AgiYKrMdAVFgSil9w2\u002FVLUkrmuEwxw1m9jQkKBBRUecZNWQQMAgYBAwCuQQBJf1QikdABzyQYD4GAYOAQeDaQMBmEx0mX63ERH\u002FJV3dcKQWlYxk75AqDWSmFRMee64z12kgZBHIQAdO0QeCGQ0B0NOTSYrPZYFO54rIB8zEIGAQMAhlBQInOstvsWndRhwFiJmudhkx9bJmSNsIGAYOAQcAgcGMg4LygKLm8CImXRr6w2c1l4zqaAGYoBoHrHgGb3Q6bTW727UIKUKLIlGg1iUF\u002FlNJBegdbegKGbxAwCBgEDAI3FgJKOS4gSinIFza5wNCzrMlmQ6Hwgti9Z8+NBYoZrUHAIHBNIUAdVSBfXnh72eFFY1l0l9ZhSgxn0WnUbUopPSalHKFOpHIwBnMqwOSabNMRg4BBwCBwFRGwLhs6lIuIUkqMZgUbLzbiqbHbbahUrhx+X7AI5mMQMAgYBHIrAr\u002FPX4QihQqLwewNu5eQ6C6b3a51mVIOvSbKDSppAFaYlEwR2FLkmAyDgEHAIGAQMAgIAkouJXJdgVJKLjIKXuKp8ZYLT8N6dbBk2R9YtmIVMvMxsgYBg4BB4GogQN20YOlSVKtSCT6+PvDx9tKGs5foMJv2Lot2U4CSP2TwYwzmDAJlxAwCBgGDwA2DgBjIHCsDpWyw2YTEM2O3y0XH2wt5goJwV5tWGPPBZHzyxdc4FRlJcUMGAYOAQSBHEaAu+uTLrzFqwgdoXK8uQoKD4OcjBrOvL7xFd1GH2ex2rdOo26jjdIedEZ3yeLAlzzUpg4BBwCBgELhREVBKJRu6Ugo2khjMXnKR8faiwewDX7kAlSlVCk8+8iA2bt6MZ159A0+8+AqeeulVPPmiEMMM08t48qVXhDJbzsg\u002FmWGMDVYGq+t\u002FDjz+wstaF61d\u002FzfatLwNJYoVg7+\u002FP\u002Fz8\u002FLTO8vb2AXUYdZl2AohuUyqlzkMqH2MwpwKMyTYIGASucQRM9y8LAaUUlCKJd9mmtEfGS5Yzvb29tcfGXy5CBfPnw63NmqJVy9txS9MmaCgenTq1a6JW9ZtQvWoV3FS5MqpWrIgqFSokUXkJXakcKpc6jMqlD0t+OaHyhioYDKoYDMz\u002FQZpzwKFPqFuoY6hrqHMa1LkZD9x9J+rXq4PwAvkQlCcP8gQEgLqKXmbqLuowbSyLTlPKBqWUJmTgY8uAjBExCBgEDAIGgRsIAcWxyoWEgU0uLHyy3C4eZi\u002FxMPv6eMNXljcDxHMTIBejwEB\u002FBPoHoGjhwkKFULRIYRTR8cISd6SLSR7zixYpInmulIDwPZEI33dK8pWQKy9j8bz58iEy8jROnYrUdPbMOfj6+KJwIbadsTrYr7CwMJw7G6W9UUy7EvOd9Z89h8SEBFDeVeZqxnl+goKCs4RXWv3keYs6dz5L9WalT4XCwxF94WKW2ktrHNcjz4zJ9X+5MC7pFPk\u002FF33DuVu4cCGEhgQjNDgYwUFByJMnENRRAaKrm7TnZAAAD9pJREFUqLOou6jDqMuo06jbqOPEYgbnr46ncTAGcxrgGJZBwCBgELjREFDq0qVDKYkL2Wx22G028GJDL42vr482LAPFUA4KzIOAwEC9VzAkJBR5Q0KQN1RCMUBpVOZ1CfOGMd+iEIT5LEHQv3EI2hiHML8lyBsmZZPJWLKph4nxcThx4gRKlSyuqWDB\u002FDh65CgWLV4i\u002FbVLnamXtfpz\u002Fvx5rF+\u002FHuGFCqBk8WLJyuQJDMCOXTvlJqAQihcrgnx5w3Dx4kWsXLkSBw8eTCZr1Xelw+joaHjZbdne9oULFxB1\u002FlyW6s1Kn\u002FLny4t9+\u002FfC398vS21eaZxN\u002Fen\u002F7+QMRmFIoVuoc0T3UAdx33KQGM15xMMcKDf1ekuG6CzqLuowu80Gm+g0iG5TSsH6KHUpbuW5hjbXhIkbBAwCWUXAlDMIXF8I6EuHXEAY2uhlFg+z3W4TI9QLPj4+YjD7iqHjD8uDQ49OSHAehMhFKyw0BGEMhfJKnIZwmBjDYWHBCAv1EYoWWok86w4h5KhNU571+yVvrRB5IkNZMZ7DNDkukGFJxrdrGCQXRRq1NapXB6muLMvefXdb7YE6eOAAXGVTix85fBgN6tXFzbVqIVy8nq5yeaVNjrtm9ZtQW\u002FgN6tdDq9tb4vFHH8X27Ttw5szZDLXhWuflxm9veRtuqlY129vdt3cvqlapkqV6s9KnvHnzokK5cjh69GiW2rxcHE351P+vcjc2oY4bLNEtlp6hzqHuoQ6iLgqSG91AGsviXfbz89U6SxvLosNsdrsYzAoK8knScRJL92tLV8IIGAQMAgYBg8ANhYBS+lKix6yUglJKe5jtdi8xmO2gp8YymgN4QfL108ufwUHBCJGlUF6wgmVplBewYDGaQ4L3IDRPbwTt74jAdW\u002FC\u002F\u002Fde8J0+G\u002F5z7Qi2xyLYFgv\u002F3+zwnfG15gWufxNBBzsjNKgfQoIPC0m94jEK8UB5xLvt4+2dQoaGr5fXpfz4uHhs3LgJSxYvxY4dO\u002FSSrY+UW716DXbt2oV9e\u002FdhzZo\u002Fwf2Oru0ES5t2ZQND1\u002FxiRYugWePG+O\u002Fff51ts74NGzZgsXi3N2\u002Feoh+YtMpEnYvCwf0HcEy833\u002F8sRz\u002F\u002FbdZt3Xu3DmwD2w7IT7BWVdsTCz+\u002FvsfLFy4CGvXrUNCwiXenj17ERcbq2XPnDmDw4cO4+TxE1ixYqUeA8ta7eYRo4F9WbxoMVatWo3zUVG6nMW3wmC58Th0+Agqli+PEBlzZvvr2qfdu3YjVrzwEbt3Y+nSpfjn7w3w8\u002FX12G55MZj3ROzxyLP6ZsLU5\u002F+Nhg23W5A4bq1bRL8Ei66hznHonmCtiwICAkHd5O\u002Fnq41l6izuX6YOs9tsWqcppWB9lLoUt\u002FLcQ5t7hkkbBAwCBgGDgEGACOhLiFxIlFL6AmO32WCn0SweGl6AaDRrkuVOXpzo0QkUA5YUJGFwnkDQEAvK0xBBwW0RsPsEbL294DUlAL6\u002F+yDwTByCEi9qCjwTD9\u002FffOA1OUDLBOw5hqCgNlK+tlCeVClADEIv6Q\u002FbIbEfx48dB43EGjdV0+ViLsZg9g8\u002FoEzpUrijTWtER18UQ+4PFMifH\u002FXFsxwshn61qlVRr24d8VyF6TKsi8Rx2GT8jLtTaanvZOQpLU+D8NPPPoe\u002F3Dw0b9YUcXFx+Obb72D1LTIyEn+sWIHD4s2uV6cODh04iPnzF+Dvv\u002F5GrRrV4SsY\u002FvTTL7outrNt2za9PaS1eLPz582HWbO+QVASnhG7d+H06TNaNvKUo96IPXtQ9+ba4A3ErG++1WGwGMELxXiPvnABrVvdrj3oO3bs1OXIcyVux7DbbChRvKjmZ7a\u002Frn3au3cP5sydh\u002Fi4BDSs3wCRkSfF8F+i63Vtk\u002FEypUsj8vRpjzzyDaU+929EbIJkTlvkGH8g+D9KnaNJ9AF1ALf5+MpNGvUTdRX\u002FD6m77Dab1mVKKUgEckRGP7aMChq5XIWA6YxBwCBgELiiCCjluJToo8SVUlBKwW6zwZ5kNNOj6uPjDYa8OHHpkxcqfcEK8Ie\u002FeJ8DJOSFLCDgfwh9tjvyv3ccgd6xQgkIRDwCxKtKCkQcAu2S5xuLAkOOIfTpdxAQ8LSQeIp4EUyFaKgeOXoco98fh5Gj38eA9wZh\u002FoIFeOyRh3FTtWpSPgDr1q3Hbc2bo3bNmiherCgeuPcebNm6Bf5+ftqjyn6XKlVKx2lw0gi3iGOw2RQYWnlWGCqerbiYOM3bIh7lwoUK464726JShQp46P77xNserLdtUN5PcBLk8OAD90u\u002FquKWFs2xecsWPHg\u002F09Vw1x1tcPz4MdhsNt3nB+67Fw3q1xcjvzRatbwN8YITDX\u002FW5cWHL8UYYNzXxwdISMRjDz8EGv333HUnYmNjcOH8BV3Pmciz2iAvVbKk8Kvg4Qcf0Pks60px4oEPDg5BID1zgnVm++vaJ8aLFiuGtne0RrWqVdDq9lbYu2+Px3YL5M+H2JgY57hd+2TiAR4xM7gEIDAwQLBx6Bh\u002F0TFa5\u002Fj7gf\u002FL1EX8v\u002FCR\u002Fzlvby9900qdZbfZtA5TSkEikCP4UcqKMZU62VJnGY5BwCBgEDAI3MgIKOW4kOijxJVSUErBZreBRhEvQjSWGefFid4cEi9YNGQdD9v4ivfUV1\u002FI\u002FPyfQPDTgxDW5wR8YmPhI0aab0I8fBPiddwnPhZ5+x9H0OPDRP5hoaRysqzKC6En8pELYolihTGgfx+8N6AfenZ9G3yIL29oiLP8nj0R+OmXXzBj5ieaZn78KbxsdsTHx2kZm1xI2X9P9TNPKaXlGHelc1HnUCi8oBjMfjglnuaSJYolk6sqxuKRo4d1npe3N8qVL61l\u002FWQ8+QvkQ1hoKAoVKqj53M9rt9sBJOr0oYMH8e3s2fj088\u002Fw8Sef4sKF80gQnFiWchw3495edlSuVBE0GpimIREaEiaycbqe++5ti99+n4MPp03H8uV\u002FOMdMWVdS0m6An7cuw\u002FzM9te1T4xXrVTBWVeh8AKIvhDtTLN+i4KDg\u002FScio2L9ci35Ezoa\u002FCR\u002FxtrHlDHkPz8xEiWm0fGqXsc5K23jTneueytdZXNbtPzTCkFiUCO4EcpK8ZU2mRLm224BgGDgEHAIHAjI6CU44KijxJXYlzaGArZ5SJkk7Rd2eBld1yYeJGiEecIvRwXLjEWvS3yeRABzULFKx0D74QEeIvnVJPEfXwuwr9FIXj73JeynFXeLaRhxz5Z9ZcQT+pD4kX94utZsIsxyfzwQuF44IH70P6N15w0ZPBA5MuXT7ejlNIhZd3JR9oTtkf+8uUrUKP6TZpXsGBBHDp0RMetOqIvRiNPniCdx5sKby9vHdd8Ly\u002FY7bZLad2Oox8x4nGdOHkq6Fl+7ZVX8Ea71\u002FQeal2HyNmIuZRnPXYJvZLGyTTJJh0mLoxXqlQJvXv1wFNPPAabrAzQC+8uT7m8+fLiorTLOEm3lcH+Ut61Tzru7eM2NiRLswwpMTER0l29h5lpQy5zRM61wSMdPGT+e2uygyHnrZfdG44tGHb9P6aUAv8nlPzfcLIpOD5KWTFHOr2jLT0B8g0ZBAwCBgGDwI2LgFKOCwuPJH3RkYuPUgo0jmx2u74w2RnKxUtftJJCXsSS00WorQdhOyMGYzRgj02A\u002FaKQxG1n7FBbIuTCFyvklSGy22zgxdC1jfp16+iHzNauWafr4NsvVq9cg1MnT+m0ArBly1Z9UWU5lrfbbJrHtCtxTArKKasAHD16DDNmfKL3Ed\u002FZ9g5drmqVyti1exf279un02fPnMHatev0vmHWZ7fZkvXTqpc8iwRO2G02xMfFQSUmIF\u002FeMF3Xtm3bce7sWWcf2F8aBCxntyWvl3lKKV2P3WbD7t27wbb4ntrmTZsgIT6eTmxdL2Utypc3L86ePuPso92WvF7WoQQHS56hNAO7zabrcu2Ta5xydpsNlGWc\u002Fd64cSMSZXxM86FHHzHk+dAW04YyNu8NTg6cXHWNXXQO56ndLnNXzzmZsTLxlMQ5ARUAEuSjlBWTRAa\u002FtgzKGTGDgEHAIHA9IGDGkEUElFJQSunSPJIkA86LkVKgoURSSgkrNTqK+A1RUOcAn3pHEfzxfgTN3Aufm49CnbUhYdM5KXtCKLXyyfP9\u002FPzFOPZLJm+TC+QjDz+E+QsX6vyGDeqjYcP6GP3+WLw78D307tsf27dv18a+UgqBfEAxaWuAUsnr9\u002FHx0U\u002Fbd+nWA+07dsLbXbrrLRL8kQR6brkUrJTSP77x4vPP4aMZM9G7X3+8N2QYHrj\u002FXpQrW0b3wdfHF3xVl1KO+lmOpJQjrZSSJXc\u002FvX0lf\u002F78uOOOO9Dv3UEYPnK0frsHH45jX5RS0HtY\u002Ff11vczjq++Ucq3HG9yfrQSHP9euQ5\u002F+72LEqDEYP3GS3sPs3q5SSj\u002Fs6O3tgyNHjuh6M9NfpZL3ieeE202UUo66ZMncz9dPx7ldZubHn+LE8ZM6vX\u002FffpQtWxZ2udlSyiGvlAmVMhgolTkMqHtISkk5mfuc\u002FzLJoABNkI9SCkopiWX+awzmzGNmShgEDAIGgRsWAaWU84KjBAUnWfkMky5WvGClpB2w+QDB0\u002FYh+McX4H1bBHxa7UHwz\u002F9D0JS9ULZEoV1CtgxRpUoV0alTxxSyzO\u002FTu5cz\u002F\u002FbbW2LokEHo2qULhgwaiIceetDJ69G9K\u002FgaupR9tcHbxwdj3x+NCePHaho7djR69eyOe+65C75+YgS6jLVmzRoYNHCA3gIxeuRwNG3SxNlG4yaNtAFttVGkSBH069vbyWf+qBHDEBQcrPPuvvtOjBg+BG++2QFPPPEYunfrgsJShnI0zNkW4y1aNMfdd9+lyzBNeqdXTxQtVkwboU8\u002F9STee7c\u002F3mj3Onr26Ib6cvNAGXey2e1o1Lghtoo3m7zM9te1Ty+9+DwqV67k7BPHNErwYL2ME8+ixYpq\u002Fpat21Ct+k06Tr6hjM17B05G1hUHUUzyVQ4CoABNkI9SCkopiWX9a8t6UVPSIGAQMAgYBG5UBJRS+gKkFMNLKCiJpkmJf8D\u002F7Wfg8\u002FhmKT8UCvmFCkDZRsH36c3w7\u002FQklMikWYdbG1zm9yTvKT8wwN\u002FhWXapw26zSR+QbeQvXm\u002F3\u002FtDzZXNrx71\u002F7mm7zQY\u002FMdhZl912qY+u9WSkXspz3KwnLWrcsAHokaZMRup17S\u002FbYDmS3Xapr0yTkskqpbHm9pB\u002FNm5A00YNdVoBJgQMBkCWMUDSRykFpS5RUvZlBbbLKm0KGwQMAmkiYJgGgRsFAaUuXZyUSi0OKNubQpPlYlZcyF2uhPCmCb0mPJFV7nyTVurKYVCyZEnceksLwf7KtaHUpbohn6effBJBQUFXrU2lLrWvlIkrdX1iIFMr27+2bK\u002FRVGgQMAgYBAwCBgGPCCjJDRdiKIHHL3npyXgsaDKzAYEG9eulVku25\u002FOBrZtr18r2ek2FBoErgcD\u002FAQAA\u002F\u002F9OwLdvAAAABklEQVQDAJJFhFYKnaTkAAAAAElFTkSuQmCC",[4001,4002],"hr",{},[12,4004,2886],{"id":2885},[16,4006,4007,4008,4010],{},"Dlaczego pokazujemy AIO Rating zamiast liczby cytowań?",[269,4009],{},"\nGoogle stale zmienia % fraz dla których wyświetlane jest AI Overviews. Rośnie także wielkość bazy analizowanych przez nas słów kluczowych. Liczba cytowań mogłaby być myląca bo w najbliższych miesiącach może się mocno zmieniać – bez związku z samym portalem.",[16,4012,4013],{},"Wskaźnik AIO Rating lepiej oddaje relatywną pozycję portalu w stosunku do innych.",[16,4015,4016,4017,4019],{},"Czy mogę oszacować liczbę cytowań?",[269,4018],{},"\nTak – orientacyjnie na ten moment:",[51,4021,4022,4025,4028],{},[54,4023,4024],{},"30 pkt ≈ 30 cytowań,",[54,4026,4027],{},"40 pkt ≈ 100 cytowań,",[54,4029,4030],{},"każde 10 pkt to ok. 3x więcej lub mniej cytowań",[16,4032,4033,4034,4036],{},"Dlaczego czasem pokazują się niepasujące frazy?",[269,4035],{},"\nWyszukiwanie wektorowe opiera się na podobieństwie semantycznym. Dla ogólnych fraz wyniki mogą być zbyt szerokie. Wystarczy wtedy wpisać bardziej precyzyjne słowo kluczowe.",{"title":34,"searchDepth":190,"depth":190,"links":4038},[4039,4040],{"id":3912,"depth":190,"text":3913},{"id":2885,"depth":190,"text":2886},"2025-08-29","Nowa funkcja w panelu Linkhouse: AIO Rating – sprawdź, kto pojawia się w „Przeglądach od AI” w Google AI Overviews to jeden z największych eksperymentów Google w ostatnich latach – zmienia układ sił w","\u002Fblog\u002Fimages\u002Fnowa-funkcja-w-panelu-linkhouse-aio-rating.jpg",{},"\u002Fblog\u002Fnowa-funkcja-w-panelu-linkhouse-aio-rating",{"title":3887,"description":4042},"blog\u002Fnowa-funkcja-w-panelu-linkhouse-aio-rating","33aN3NrD7zhoV6t22MfRkz_eVsOLrKsT_tEJVTfGrqI",{"id":4050,"title":4051,"author":3888,"body":4052,"category":1313,"coverStyle":197,"date":4319,"description":4320,"excerpt":197,"extension":200,"image":4321,"meta":4322,"navigation":203,"path":4323,"readTime":4324,"seo":4325,"seoDescription":197,"stem":4326,"__hash__":4327},"blog\u002Fblog\u002Fhurtowe-dodawanie-wytycznych.md","Hurtowe Dodawanie Wytycznych",{"type":9,"value":4053,"toc":4310},[4054,4058,4061,4064,4072,4081,4086,4094,4096,4100,4103,4106,4114,4117,4122,4126,4132,4137,4164,4170,4175,4178,4181,4192,4195,4198,4201,4204,4212,4215,4218,4222,4228,4233,4236,4257,4262,4267,4272,4277,4282,4285,4288,4296,4301,4303,4306],[12,4055,4057],{"id":4056},"odkryj-nową-funkcję-która-zrewolucjonizuje-twoją-pracę","Odkryj nową funkcję, która zrewolucjonizuje Twoją pracę!",[16,4059,4060],{},"Przedstawiamy innowacyjne narzędzie w naszej platformie, które znacząco przyspiesza proces dodawania wytycznych do całego zamówienia. Wykorzystaliśmy także sztuczną inteligencję (AI), aby wspomóc Cię w precyzyjnym uzupełnianiu szczegółów zlecenia.",[16,4062,4063],{},"Ważne informacje:",[51,4065,4066,4069],{},[54,4067,4068],{},"Obecnie funkcja hurtowego dodawania wytycznych jest dostępna dla artykułów sponsorowanych.",[54,4070,4071],{},"Nowy widok nie obsługuje tekstów Premium oraz tych generowanych przez SurferAI.",[16,4073,4074,4075,4077],{},"Możesz skorzystać z nowej opcji dodawania wytycznych w nowym widoku zamówień jak i w widoku konkretnego zamówienia.",[269,4076],{},[182,4078,4079],{"href":4079,"rel":4080},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Fpurchases",[349],[16,4082,4083],{},[32,4084],{"alt":34,"src":4085},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcQG84iLvpacZaEztlPWwVik3CPU_J6L9a6J0nWfFrixonV1v9VB-nREmV7dhJcY-OuMal3EUE3zngpEzbUaQkT2PfNulBXXoZJ5rYEZKiOEhFdgbQb8m0TwZTEnxULVLsnrXoXvA?key=Mo-8uvWzG2SEOBHg0yy6PQ",[16,4087,4088,4091],{},[32,4089],{"alt":34,"src":4090},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXeCk3sOuweH2ZHtcNESCinwJB7hiujMR416IeNr2Z8Mf_t8TrGlQ2ABPejuv8d43VYCE0eDjl2truOpPmQFkXuOyam2onz9E4RKqZt7JW-xSFook541zifbqaNaDoyxM19Mb5dx?key=Mo-8uvWzG2SEOBHg0yy6PQ",[32,4092],{"alt":34,"src":4093},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXditLGxGc0vt6Kwr6ur1McVOq_0aZXhMzJU6UDpWq9WkCZs-84Fp73OAGl_dQTLR6CyEh807qRQ-sgfRLR-oIt4HVrs0_iE0fywsiv0tu8DGcofwx26WKFfTTwNRxrMlwXYlH2CAA?key=Mo-8uvWzG2SEOBHg0yy6PQ",[4001,4095],{},[220,4097,4099],{"id":4098},"proces-dodawania-wytycznych-w-3-prostych-krokach","Proces dodawania wytycznych w 3 prostych krokach",[16,4101,4102],{},"Krok 1: Wybór zleceń",[16,4104,4105],{},"Na tym etapie decydujesz, dla których artykułów sponsorowanych chcesz dodać wytyczne. Zlecenia podzieliliśmy na dwie kategorie:",[51,4107,4108,4111],{},[54,4109,4110],{},"Artykuły z gotową treścią: Jeśli posiadasz już napisane teksty.",[54,4112,4113],{},"Artykuły do napisania: Jeśli chcesz zlecić nam przygotowanie treści.",[16,4115,4116],{},"Wybierz odpowiedni typ, zaznacz konkretne zlecenia i przejdź do następnego kroku.",[16,4118,4119],{},[32,4120],{"alt":34,"src":4121},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002FZrzut-ekranu-2025-09-25-o-10.46.52-1024x474.png",[12,4123,4125],{"id":4124},"krok-2-dodawanie-wytycznych-i-plików","Krok 2: Dodawanie wytycznych i plików",[16,4127,4128,4129,4131],{},"To serce całego procesu, gdzie dostarczasz nam wszystkie niezbędne materiały i instrukcje.",[269,4130],{},"\nW górnej części okna widać miejsce na dodanie plików:",[16,4133,4134],{},[32,4135],{"alt":34,"src":4136},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002FZrzut-ekranu-2025-09-25-o-10.48.20-1024x380.png",[51,4138,4139,4150],{},[54,4140,4141,4142],{},"Dla zleceń z gotową treścią:",[51,4143,4144,4147],{},[54,4145,4146],{},"Prześlij nam pliki z tekstami bezpośrednio z dysku lub wklej linki do dokumentów Google z artykułami (pamiętaj o nadaniu nam dostępu i usunięciu komentarzy).",[54,4148,4149],{},"Dodaj przygotowane zdjęcia do artykułów.",[54,4151,4152,4153],{},"Dla zleceń do których mają zostać stworzone treści:",[51,4154,4155,4158,4161],{},[54,4156,4157],{},"Możesz przesłać plik CSV z wytycznymi do napisania tekstów (Skorzystaj z naszego przykładowego szablonu, aby ułatwić sobie przygotowanie wytycznych.)",[54,4159,4160],{},"Skorzystaj z naszego AI i podaj mu swoje wytyczne (więcej o tym poniżej)",[54,4162,4163],{},"Możesz też dodać zdjęcia",[16,4165,4166,4167,4169],{},"Wykorzystaj moc AI!",[269,4168],{},"\nNiezależnie od wybranego trybu, na dole strony znajdziesz okno czatu z naszym asystentem AI.",[16,4171,4172],{},[32,4173],{"alt":34,"src":4174},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002FZrzut-ekranu-2025-09-25-o-10.50.08-1024x242.png",[16,4176,4177],{},"Opisz swoje wymagania, a sztuczna inteligencja przeanalizuje Twoje instrukcje i pomoże w konfiguracji zlecenia.",[16,4179,4180],{},"W wiadomości do AI możesz:",[51,4182,4183,4186,4189],{},[54,4184,4185],{},"zawrzeć linki z anchorami i informacje w jakich zleceniach mają zostać dodane.",[54,4187,4188],{},"Dodać wytyczne dotyczące tekstów.",[54,4190,4191],{},"Zgłosić jakie opcje dodatkowe i dla jakich zleceń mają zostać wybrane.",[16,4193,4194],{},"Przetestuj jego możliwości!",[16,4196,4197],{},"Gdy wszystkie wytyczne będą gotowe, przejdź do kroku trzeciego.",[16,4199,4200],{},"Krok 3: Przypisywanie wytycznych do zleceń",[16,4202,4203],{},"Ten ekran został podzielony na dwie części:",[51,4205,4206,4209],{},[54,4207,4208],{},"Po lewej stronie: Lista wszystkich wybranych przez Ciebie zleceń.",[54,4210,4211],{},"Po prawej stronie: Zasoby (teksty, pliki, wytyczne), które dodałeś w poprzednim kroku.",[16,4213,4214],{},"Część z plików czy wytycznych może już być przypisana do zleceń dzięki AI lub innym systemom. Twoim głównym zadaniem jest przypisanie odpowiednich zasobów do konkretnych zleceń. Wystarczy, że przeciągniesz kafelek z tekstem lub wytycznymi i upuścisz go na wybrane zlecenie.",[16,4216,4217],{},"Po zaakceptowaniu podsumowania, Twoje wytyczne zostaną przekazane do realizacji.",[220,4219,4221],{"id":4220},"dodatkowe-informacje","Dodatkowe informacje",[16,4223,4224,4225,4227],{},"Funkcja jest w fazie BETA, co oznacza, że będziemy ją stale udoskonalać. Jeśli masz pomysły, jak możemy ją ulepszyć lub chcesz podzielić się swoją opinią, napisz do nas na adres: ",[182,4226,185],{"href":184},". Jesteśmy otwarci na Twoje sugestie",[16,4229,4230],{},[32,4231],{"alt":34,"src":4232},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXffD7D23HJ7RvhSpoMP9OSLrEHQBIdgaI9d4zXxV_FyBAv-C1qnbPmfla5fxEdV4knygScq0QAAk31YU9eVraqTRKfY81ibg1HmEsF4YB_Iy-XE1jX8C927dY54fYv3IQHksuecDQ?key=Mo-8uvWzG2SEOBHg0yy6PQ",[16,4234,4235],{},"Dodatkowe możliwości na tym etapie:",[51,4237,4238,4246,4254],{},[54,4239,4240,4241,4243],{},"Edycja: Kliknij ikonę ołówka lub bezpośrednio na tekst, aby edytować treści, linki i anchory.",[269,4242],{},[32,4244],{"alt":34,"src":4245},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXecjb3LIgvFul-LP9Vw3Avu03erTTvTcO8FSIRrv6UWe5PBnwBwwZJhLnEQN9C_zF_5pn-zTOcU4hazYgNvhgFuBJFq6HbipLNSD57mG7OZYfiv2vIDS0nUwTJ8GOfz2Dh9fhla?key=Mo-8uvWzG2SEOBHg0yy6PQ",[54,4247,4248,4249,4251],{},"Dodawanie plików: Jeśli zapomniałeś o jakimś pliku, możesz dodać tekst lub zdjęcia w górnej części prawej kolumny.",[269,4250],{},[32,4252],{"alt":34,"src":4253},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXdAiESdk2FQgig9hKs8nYuVNEvYJJRWbj-9OwXdEIAR9APqltdPjQZB-srh03jYIfyskY2X6NG-28I4GQlILybxzacXp9KTyIrbMrAKmw3MWqT2pJJkrQkFB3oZn0KCiQEQIdzO?key=Mo-8uvWzG2SEOBHg0yy6PQ",[54,4255,4256],{},"Szczegóły zlecenia: Dostosuj kluczowe opcje, takie jak termin publikacji czy moderacja tekstu.",[16,4258,4259],{},[32,4260],{"alt":34,"src":4261},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcBuvvdLsmWkr-TbdAqzulW87XVjYiuFse2IL1RKYmv7W5zGHwQQXyLbKl0TkMP3SgEgkKKDhdac1PEmQu4JdezuGjfrTptQpoACAdQTAMS851H65_a8gSLIwNqEmQZf2kWZbpXYg?key=Mo-8uvWzG2SEOBHg0yy6PQ",[51,4263,4264],{},[54,4265,4266],{},"Zdjęcia z biblioteki: dodaj zdjęcia z naszej bazy.",[16,4268,4269],{},[32,4270],{"alt":34,"src":4271},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXdYRuB07cw6Np_3DpWPogKfvYlWq7h8gRXqdp112dqaoAKUyclYawKdBaheaN5zJdAj7RP7f6vzoKJJ4Wc_wJub6i7ybhUiNgxgUXLdWCOXUX5fJsCraWVCqZGwMHFi8ljV-JLthg?key=Mo-8uvWzG2SEOBHg0yy6PQ",[51,4273,4274],{},[54,4275,4276],{},"Wersje robocze: Zapisz swoje postępy jako wersję roboczą i wróć do edycji w dowolnym momencie. Dla każdego zamówienia możesz zapisać jedną wersję roboczą.",[16,4278,4279],{},[32,4280],{"alt":34,"src":4281},"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfG2o45uTHtrP57eN_ndyBL7pn17rD_MjNURlIkpwPNnsIStiLVafF8appvB7HYdN71SAjac_iuCR_ZwZQWqaF-PN7o0eEmNswGsIvappOhC_rlXBDJMXd5qxSH7Erlwfa7KyCIBg?key=Mo-8uvWzG2SEOBHg0yy6PQ",[16,4283,4284],{},"Krok 4: Podsumowanie i wysłanie wytycznych",[16,4286,4287],{},"To już ostatni etap! Zobaczysz tu podsumowanie, które pokaże:",[51,4289,4290,4293],{},[54,4291,4292],{},"Ile zleceń otrzyma wytyczne.",[54,4294,4295],{},"Jakie konkretnie wytyczne i szczegóły zostaną przypisane do poszczególnych zleceń.",[16,4297,4298],{},[32,4299],{"alt":34,"src":4300},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002FZrzut-ekranu-2025-09-25-o-10.54.45-1024x206.png",[16,4302,4217],{},[220,4304,4221],{"id":4305},"dodatkowe-informacje-1",[16,4307,4224,4308,4227],{},[182,4309,185],{"href":184},{"title":34,"searchDepth":190,"depth":190,"links":4311},[4312,4315],{"id":4056,"depth":190,"text":4057,"children":4313},[4314],{"id":4098,"depth":359,"text":4099},{"id":4124,"depth":190,"text":4125,"children":4316},[4317,4318],{"id":4220,"depth":359,"text":4221},{"id":4305,"depth":359,"text":4221},"2025-08-06","Odkryj nową funkcję, która zrewolucjonizuje Twoją pracę! Przedstawiamy innowacyjne narzędzie w naszej platformie, które znacząco przyspiesza proces dodawania wytycznych do całego zamówienia. Wykorzyst","\u002Fblog\u002Fimages\u002Fhurtowe-dodawanie-wytycznych.jpg",{},"\u002Fblog\u002Fhurtowe-dodawanie-wytycznych","3 min czytania",{"title":4051,"description":4320},"blog\u002Fhurtowe-dodawanie-wytycznych","Pv51OMt3TYXfT4vc5-LrVUzX3T2g5YRVK-sm-BYcUWQ",{"id":4329,"title":4330,"author":377,"body":4331,"category":852,"coverStyle":197,"date":4515,"description":4516,"excerpt":197,"extension":200,"image":4517,"meta":4518,"navigation":203,"path":4519,"readTime":4324,"seo":4520,"seoDescription":197,"stem":4521,"__hash__":4522},"blog\u002Fblog\u002Fzwieksz-sprzedaz-w-linkhouse-dzieki-integracji-z-google-search-console.md","Zwiększ sprzedaż w Linkhouse dzięki integracji z Google Search Console",{"type":9,"value":4332,"toc":4508},[4333,4336,4339,4346,4352,4355,4378,4381,4387,4390,4410,4415,4421,4424,4427,4435,4440,4446,4449,4478,4481,4487,4490,4493,4496,4501],[16,4334,4335],{},"Integracja Twojego portalu z Google Search Console to kluczowe narzędzie do zwiększenia sprzedaży i zdobycia realnej przewagi w rywalizacji o zamówienia. Reklamodawcy ufają twardym danym, a to proste rozwiązanie pozwala Ci je zaprezentować w najbardziej wiarygodny sposób.",[16,4337,4338],{},"Dzięki niemu udowadniasz realną wartość portalu, pokazując autentyczny ruch, zyskujesz pełną kontrolę nad procesem indeksacji, a także udostępniasz Reklamodawcom statystyki indeksacji dotychczasowych zleceń. W efekcie Twoja oferta staje się bardziej atrakcyjna, a Ty otrzymujesz narzędzia do skuteczniejszego zarządzania publikacjami i budowania przewagi nad konkurencją.",[16,4340,4341],{},[182,4342,4345],{"href":4343,"rel":4344},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fpublisher\u002Fintegrations\u002Fgsc",[349],"PRZEJDŹ DO INTEGRACJI GSC",[12,4347,4349],{"id":4348},"co-naprawdę-liczy-się-dla-reklamodawców",[224,4350,4351],{},"Co naprawdę liczy się dla Reklamodawców?",[16,4353,4354],{},"Aby zrozumieć, dlaczego integracja jest tak skuteczna, warto wiedzieć, na co Reklamodawcy zwracają największą uwagę. Z naszego badania jasno wynika, co jest dla nich absolutnym priorytetem.",[51,4356,4357,4367],{},[54,4358,4359,4362,4363,4366],{},[224,4360,4361],{},"Pewność, że artykuł pojawi się w Google (indeksacja)",", jest kluczowa lub ważna dla aż ",[224,4364,4365],{},"99%"," respondentów.",[54,4368,4369,4370,4373,4374,4377],{},"Tuż za nią plasuje się ",[224,4371,4372],{},"wiarygodny ruch organiczny",", który dla blisko ",[224,4375,4376],{},"90%"," naszych klientów jest czynnikiem decydującym o wyborze portalu.",[16,4379,4380],{},"Dopiero na dalszych miejscach ankietowani wskazywali na cenę czy ogólne metryki autorytetu (DR, DA, TF). Wniosek jest prosty: Reklamodawcy chcą płacić za realną widoczność i pewne efekty, a nie za szacunki.",[12,4382,4384],{"id":4383},"jak-integracja-z-google-search-console-spełnia-ich-oczekiwania",[224,4385,4386],{},"Jak integracja z Google Search Console spełnia ich oczekiwania?",[16,4388,4389],{},"Integracja z GSC bezpośrednio odpowiada na te najważniejsze potrzeby, dając Ci trzy kluczowe atuty:",[51,4391,4392,4398,4404],{},[54,4393,4394,4397],{},[224,4395,4396],{},"Wiarygodne dane o ruchu organicznym"," – prezentujesz statystyki prosto z Google, eliminując niedoszacowania zewnętrznych narzędzi.",[54,4399,4400,4403],{},[224,4401,4402],{},"Większa kontrola i automatyzacja indeksacji"," – na bieżąco monitorujesz, które treści wymagają interwencji, a nowe publikacje są automatycznie zgłaszane do Google, co oszczędza Twój czas i przyspiesza ich pojawienie się w wyszukiwarce.",[54,4405,4406,4409],{},[224,4407,4408],{},"Widoczność statystyk dla Reklamodawców –"," dane o indeksacji są dostępne w Bazie Ofert, co zwiększa zaufanie i ułatwia decyzję o współpracy.",[16,4411,4412],{},[182,4413,4345],{"href":4343,"rel":4414},[349],[12,4416,4418],{"id":4417},"dane-prosto-z-google-przewaga-nad-estymacjami",[224,4419,4420],{},"Dane prosto z Google – przewaga nad estymacjami",[16,4422,4423],{},"Największą siłą danych z Google Search Console jest ich autentyczność. Pokazują rzeczywisty ruch z Google, w przeciwieństwie do popularnych narzędzi SEO, które bazują na estymacjach i często zaniżają ruch – szczególnie w przypadku niszowych lub specjalistycznych portali.",[16,4425,4426],{},"Zobacz na przykładzie, jak ogromne mogą być to różnice:",[16,4428,4429],{},[182,4430,4433],{"href":4431,"rel":4432},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FFrame-83.jpg",[349],[32,4434],{"alt":34,"src":4431},[16,4436,4437],{},[224,4438,4439],{},"Prezentowanie wiarygodnych danych z GSC, które mogą być nawet o kilkaset procent wyższe od estymacji, często przesądza o wyborze Twojej oferty przez Reklamodawcę.",[12,4441,4443],{"id":4442},"automatyzacja-która-przyspiesza-efekty",[224,4444,4445],{},"Automatyzacja, która przyspiesza efekty",[16,4447,4448],{},"Integracja to także ogromna oszczędność czasu i przewaga operacyjna. Dzięki niej:",[51,4450,4451,4458,4465,4472],{},[54,4452,4453,4454,4457],{},"Nowe publikacje są ",[224,4455,4456],{},"automatycznie zgłaszane do indeksacji"," za pomocą Indexing API.",[54,4459,4460,4461,4464],{},"Masz możliwość ",[224,4462,4463],{},"bieżącego monitorowania stanu zaindeksowania"," poszczególnych adresów URL.",[54,4466,4467,4468,4471],{},"Możesz ",[224,4469,4470],{},"ponownie zgłosić do Google niezaindeksowane adresy jednym kliknięciem"," bezpośrednio z panelu Linkhouse.",[54,4473,4474,4477],{},[224,4475,4476],{},"Statystyki indeksacji są widoczne dla Reklamodawcy"," w Bazie Ofert, co dodatkowo podnosi atrakcyjność Twojej oferty.",[16,4479,4480],{},"To wszystko bezpośrednio wpływa na skuteczność kampanii reklamowych realizowanych na Twoim portalu – treści szybciej pojawiają się w Google, a liczba niezaindeksowanych artykułów maleje.",[12,4482,4484],{"id":4483},"zyskaj-przewagę-nad-konkurencją",[224,4485,4486],{},"Zyskaj przewagę nad konkurencją",[16,4488,4489],{},"Połączenie Twojego portalu z Google Search Console w Linkhouse pozwala Ci budować zaufanie w najskuteczniejszy sposób – prezentując realny, często znacznie wyższy ruch organiczny i dając Reklamodawcom pewność, że ich treści zostaną zaindeksowane.",[16,4491,4492],{},"To rozwiązanie bezpośrednio odpowiada na ich kluczowe potrzeby, a Tobie daje pełną kontrolę i automatyzuje kluczowe procesy, oszczędzając Twój czas.",[16,4494,4495],{},"Cały proces zajmuje mniej niż dwie minuty. To wszystko, czego potrzebujesz, by Twoja oferta przestała być oceniana na podstawie niedokładnych szacunków. Pokaż Reklamodawcom twarde dane i zacznij zdobywać zlecenia, które do tej pory trafiały do konkurencji.",[16,4497,4498],{},[182,4499,4345],{"href":4343,"rel":4500},[349],[16,4502,4503],{},[182,4504,4507],{"href":4505,"rel":4506},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fintegracja-z-google-search-console-poradnik-dla-wydawcow\u002F",[349],"ZOBACZ INSTRUKCJĘ INTEGRACJI",{"title":34,"searchDepth":190,"depth":190,"links":4509},[4510,4511,4512,4513,4514],{"id":4348,"depth":190,"text":4351},{"id":4383,"depth":190,"text":4386},{"id":4417,"depth":190,"text":4420},{"id":4442,"depth":190,"text":4445},{"id":4483,"depth":190,"text":4486},"2025-07-07","Integracja Twojego portalu z Google Search Console to kluczowe narzędzie do zwiększenia sprzedaży i zdobycia realnej przewagi w rywalizacji o zamówienia. Reklamodawcy ufają twardym danym, a to proste","\u002Fblog\u002Fimages\u002Fzwieksz-sprzedaz-w-linkhouse-dzieki-integracji-z-google-search-console.jpg",{},"\u002Fblog\u002Fzwieksz-sprzedaz-w-linkhouse-dzieki-integracji-z-google-search-console",{"title":4330,"description":4516},"blog\u002Fzwieksz-sprzedaz-w-linkhouse-dzieki-integracji-z-google-search-console","8_bR_z9UckYUn7TNGI1S1SjbmJuVK_wFDTDoBzQW16Y",{"id":4524,"title":4525,"author":377,"body":4526,"category":5063,"coverStyle":197,"date":5064,"description":5065,"excerpt":197,"extension":200,"image":5066,"meta":5067,"navigation":203,"path":5068,"readTime":1947,"seo":5069,"seoDescription":197,"stem":5070,"__hash__":5071},"blog\u002Fblog\u002Fzaplecze-seo.md","Zaplecze SEO — czym jest i czy warto je tworzyć?",{"type":9,"value":4527,"toc":5033},[4528,4532,4542,4545,4551,4565,4571,4577,4583,4595,4601,4613,4619,4622,4628,4635,4654,4661,4664,4670,4676,4679,4685,4694,4700,4703,4709,4712,4718,4721,4724,4730,4737,4743,4752,4755,4766,4780,4786,4800,4806,4823,4829,4832,4841,4861,4867,4870,4892,4896,4899,4903,4918,4922,4926,4929,4963,4966,4972,4979,4982,4988,5003,5024,5030],[3892,4529,4531],{"id":4530},"zaplecza-seo-czym-są-i-czy-warto-je-tworzyć","Zaplecza SEO: Czym są i czy warto je tworzyć?",[16,4533,4534,4535,4538,4539,284],{},"W świecie SEO jednym z kluczowych czynników wpływających na pozycję strony w wynikach wyszukiwania jest ",[224,4536,4537],{},"autorytet",". Im wyższy autorytet, tym wyższa pozycja. Jednym ze sposobów na budowanie autorytetu jest tworzenie ",[224,4540,4541],{},"zaplecza SEO",[16,4543,4544],{},"W tym artykule przyjrzymy się bliżej temu, czym jest zaplecze SEO, jakie korzyści może przynieść i jak je zbudować w bezpieczny i efektywny sposób.",[220,4546,4548],{"id":4547},"czego-się-dowiesz-z-naszego-artykułu",[224,4549,4550],{},"Czego się dowiesz z naszego artykułu?",[51,4552,4553,4556,4559,4562],{},[54,4554,4555],{},"Czym jest zaplecze SEO i jakie są jego rodzaje?",[54,4557,4558],{},"Jakie korzyści może przynieść tworzenie zaplecza SEO?",[54,4560,4561],{},"Jakie są etapy budowy strony zapleczowej?",[54,4563,4564],{},"Jakie są alternatywy dla zaplecza SEO?",[16,4566,4567],{},[32,4568],{"alt":4569,"src":4570},"zaplecza seo","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fzaplecza-seo-1024x585.webp",[12,4572,4574],{"id":4573},"czym-jest-zaplecze-seo-i-co-ma-z-tym-wszystkim-wspólnego-algorytm-pingwin",[224,4575,4576],{},"Czym jest zaplecze SEO i co ma z tym wszystkim wspólnego algorytm Pingwin?",[16,4578,4579,4582],{},[224,4580,4581],{},"Zaplecze SEO"," to serwis \u002F strona internetowa, która linkuje do pozycjonowanej witryny. Takie linki działają analogicznie jak te pozyskiwane w inny sposób – jako sygnały dla wyszukiwarek, że strona jest wartościowa i zasługuje na wysoką pozycję w wynikach wyszukiwania.",[16,4584,4585,4588,4589,4594],{},[224,4586,4587],{},"Cel?"," Stworzenie witryny, która będzie sama w sobie na tyle wartościowa, by mogła przekazywać swoją moc innym. Pośrednio celem jest więc zwiększenie autorytetu innej strony i poprawa jej pozycji w wynikach wyszukiwania, czyli pozycjonowanie stron poprzez ",[182,4590,4593],{"href":4591,"rel":4592},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-co-to-jest",[349],"link building",". W kontekście tworzenia zaplecza SEO, warto zwrócić uwagę na wpływ algorytmu Pingwin, który kładzie nacisk na jakość linków. Unikanie popularnych błędów i stosowanie praktyk takich jak przechwytywanie domen może znacząco ułatwić efektywne budowanie zaplecza SEO.",[12,4596,4598,227],{"id":4597},"zaplecze-seo-dawniej-a-dziś-własne-zaplecza-seo",[224,4599,4600],{},"Zaplecze SEO dawniej a dziś. Własne zaplecza SEO",[16,4602,4603,4606,4607,4612],{},[224,4604,4605],{},"Kiedyś tworzenie zaplecza opierało się na metodach, które dziś uznajemy za sztuczne i mało skuteczne, a często wręcz odstraszające użytkownika sieci."," Popularne było masowe tworzenie stron w duchu ",[182,4608,4611],{"href":4609,"rel":4610},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwhite-hat-seo-black-hat-seo",[349],"black hat SEO",", o niskiej wartości merytorycznej, wypełnionych spamerskimi treściami i nienaturalnymi linkami. Takie zaplecza miały na celu jedynie manipulację pozycjonowaniem strony w wyszukiwarkach.",[220,4614,4616],{"id":4615},"algorytm-google-pingwin",[224,4617,4618],{},"Algorytm Google: Pingwin",[16,4620,4621],{},"Jednak Google, w trosce o dostarczanie użytkownikom jak najlepszych wyników wyszukiwania, wdrożył algorytm Pingwin. Algorytm ten ukrócił praktyki stosowania sztucznych zapleczy, penalizując (czyli karząc) strony, które z nich korzystały.",[220,4623,4625],{"id":4624},"jak-w-takim-razie-wygląda-dobre-zaplecze-content-marketing-brak-spamu",[224,4626,4627],{},"Jak w takim razie wygląda dobre zaplecze? Content marketing + brak spamu",[16,4629,4630,4631,4634],{},"Obecnie liczy się przede wszystkim ",[224,4632,4633],{},"naturalność i wysoka jakość zaplecza",", a także wysokiej jakości content. Oznacza to, że strony tworzące zaplecze powinny:",[51,4636,4637,4640,4648,4651],{},[54,4638,4639],{},"Być pełne wartościowych i merytorycznych treści, które odpowiadają na potrzeby użytkowników.",[54,4641,4642,4643,284],{},"Mieć prawidłowy ",[182,4644,4647],{"href":4645,"rel":4646},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac",[349],"profil linków",[54,4649,4650],{},"Oferować tematykę odpowiadającą profilowi pozycjonowanej strony.",[54,4652,4653],{},"Pozyskiwać linki w naturalny sposób, z innych wartościowych stron internetowych.",[16,4655,4656,4657,4660],{},"Jak nietrudno się więc domyślić, budowa zaplecza SEO to ",[224,4658,4659],{},"długotrwały i złożony proces",", który wymaga zaangażowania i cierpliwości. Należy skupić się na tworzeniu wartościowych treści i pozyskiwaniu linków z wiarygodnych stron, co pozwoli zwiększyć widoczność i usprawnić proces pozycjonowania.",[16,4662,4663],{},"Ważne! Unikaj linków niskiej jakości, które łatwo pozyskać, ale nie wpłyną pozytywnie na profil linków Twojej strony zapleczowej.",[16,4665,4666,4669],{},[224,4667,4668],{},"Pamiętaj:"," Stosowanie sztucznych i niskiej jakości metod budowy zaplecza może negatywnie wpłynąć na pozycjonowanie strony i skutkować karami ze strony Google.",[12,4671,4673],{"id":4672},"dobre-zaplecze-seo-dlaczego-warto-je-tworzyć",[224,4674,4675],{},"Dobre zaplecze SEO – dlaczego warto je tworzyć?",[16,4677,4678],{},"Jakie korzyści płyną z posiadania własnych stron zapleczowych i dlaczego warto je budować?",[220,4680,4682],{"id":4681},"_1-wzrost-autorytetu-i-pozycji-strony-w-wyszukiwarce",[224,4683,4684],{},"1. Wzrost autorytetu i pozycji strony w wyszukiwarce",[16,4686,4687,4688,4693],{},"Linki z wartościowego zaplecza przekazują pozycjonowanej stronie „moc” SEO (link juice), co zwiększa jej autorytet w oczach wyszukiwarek. A im wyższy autorytet strony, tym wyższa pozycja w wynikach wyszukiwania na ",[182,4689,4692],{"href":4690,"rel":4691},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzmora-copywriterow-czyli-frazy-kluczowe-poprawnosc-jezykowa-i-naturalne-brzmienie-tekstu\u002F",[349],"frazy"," kluczowe, na które jest ona pozycjonowana.",[220,4695,4697],{"id":4696},"_2-zwiększenie-ruchu-organicznego-na-stronie",[224,4698,4699],{},"2. Zwiększenie ruchu organicznego na stronie",[16,4701,4702],{},"Celem zaplecza jest linkowanie do Twojej domeny nie tylko po to, by poprawić profil linków (o czym za moment). Jest też prostsze wytłumaczenie: im więcej użytkowników odwiedza Twoją stronę, tym większy ruch organiczny i potencjalne konwersje. Właśnie dlatego opłaca się budować zaplecze!",[220,4704,4706],{"id":4705},"_3-wzmocnienie-profilu-linkowego-strony",[224,4707,4708],{},"3. Wzmocnienie profilu linkowego strony",[16,4710,4711],{},"Profil linków pozwala ocenić wszystkie odnośniki prowadzące do Twojego serwisu internetowego. Różnorodne i wartościowe linki z zaplecza SEO wzmacniają profil strony, co pozytywnie wpływa na jej pozycję w wyszukiwarce Google (i nie tylko).",[220,4713,4715],{"id":4714},"_4-budowanie-marki-i-rozpoznawalności",[224,4716,4717],{},"4. Budowanie marki i rozpoznawalności",[16,4719,4720],{},"Zaplecze SEO może pomóc w budowaniu rozpoznawalności Twojej marki i zwiększeniu zaufania użytkowników! Jeśli Twoja strona pojawia się np. w katalogu (a katalog również może być zapleczem), który jest godny zaufania, w oczach użytkownika przestaje być anonimowa.",[16,4722,4723],{},"Budowanie profili firmowych w mediach społecznościowych może również wspierać rozpoznawalność marki i zaufanie użytkowników.",[16,4725,4726,4729],{},[224,4727,4728],{},"Pamiętaj: Budowa zaplecza SEO to inwestycja długoterminowa,"," która może przynieść wiele korzyści dla Twojej strony internetowej. Jeśli nie masz czasu na budowanie własnego zaplecza lub zasobów, aby tworzyć zaplecze od zera, a chcesz poprawić swoje pozycje w wyszukiwarce Google – możesz skorzystać z bazy serwisów w bazie Linkhouse i pozyskiwać wartościowe linki już dziś!",[16,4731,4732],{},[182,4733,4736],{"href":4734,"rel":4735},"https:\u002F\u002Fapp.linkhouse.co\u002Fregister",[349],"Załóż konto za darmo",[12,4738,4740],{"id":4739},"budowa-zaplecza-seo-od-początku-jak-powstają-strony-zapleczowe-jak-zbudować-zaplecze-seo",[224,4741,4742],{},"Budowa zaplecza SEO od początku. Jak powstają strony zapleczowe? Jak zbudować zaplecze SEO?",[16,4744,4745,4746,4751],{},"Zaplecze SEO to zbiór stron internetowych, które wspierają pozycjonowanie głównej witryny. W kontekście optymalizacji stron pod kątem wyszukiwarek, zaplecza pozycjonerskie odgrywają kluczową rolę. Dobrze prowadzone zaplecze SEO może poprawić pozycję w Google, zwiększyć ",[182,4747,4750],{"href":4748,"rel":4749},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-pozyskac-ruch-na-strone\u002F",[349],"ruch na stronie"," oraz poprawić wiarygodność w oczach użytkowników i wyszukiwarek.",[16,4753,4754],{},"Zastanawiasz się, od czego zacząć tworzyć zaplecze pozycjonerskie? Dobre zaplecze SEO to wcale nie taka prosta sprawa, więc już podpowiadamy!",[678,4756,4757],{},[54,4758,4759,4760,4765],{},"Wybierz domenę i ",[182,4761,4764],{"href":4762,"rel":4763},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjaki-hosting-wybrac\u002F",[349],"hosting",", by zacząć tworzyć zaplecze",[51,4767,4768,4774],{},[54,4769,4770,4773],{},[224,4771,4772],{},"Domena"," powinna być powiązana z tematem strony docelowej; unikaj domen z historią spamu. Jeśli chodzi o nazwę, wystarczy, by adres URL zaplecza SEO był prosty do zapamiętania i wpisania.",[54,4775,4776,4779],{},[224,4777,4778],{},"Hosting"," musi być stabilny, szybki i niezawodny. Zwróć też uwagę na to, by był bezpieczny i wykonywał kopie zapasowe.",[220,4781,4783],{"id":4782},"_2-instalacja-cms-i-konfiguracja-strony-czyli-jak-zbudować-zaplecze-seo-od-strony-technicznej",[224,4784,4785],{},"2. Instalacja CMS i konfiguracja strony, czyli jak zbudować zaplecze SEO od strony technicznej",[16,4787,4788,4789,4794,4795,1268],{},"Wybierz popularny CMS, np. ",[182,4790,4793],{"href":4791,"rel":4792},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fintegracja-z-cms-wordpress-juz-dostepna\u002F",[349],"WordPress",", aby mieć dostęp do szerokiego wyboru wtyczek i pomocy. Skonfiguruj stronę, instalując tylko niezbędne ",[182,4796,4799],{"href":4797,"rel":4798},"https:\u002F\u002Flinkhouse.pl\u002Flinkhouse-seo-backlink-finder\u002F",[349],"wtyczki (w tym SEO",[220,4801,4803],{"id":4802},"_3-jak-budować-zaplecze-pozycjonerskie-to-tylko-zoptymalizowane-pod-kątem-seo",[224,4804,4805],{},"3. Jak budować zaplecze pozycjonerskie, to tylko zoptymalizowane pod kątem SEO!",[51,4807,4808,4811,4814,4817,4820],{},[54,4809,4810],{},"Przeprowadź audyt SEO strony, aby wiedzieć, co mogło Ci umknąć przy budowaniu ",[54,4812,4813],{},"Zoptymalizuj treści pod kątem słów kluczowych.",[54,4815,4816],{},"Zadbaj o odpowiednią strukturę nagłówków.",[54,4818,4819],{},"Użyj alt tekstów dla obrazków.",[54,4821,4822],{},"Zoptymalizuj stronę pod kątem szybkości ładowania.",[220,4824,4826],{"id":4825},"_4-własne-zaplecza-muszą-mieć-wartościowe-treści",[224,4827,4828],{},"4. Własne zaplecza muszą mieć wartościowe treści",[16,4830,4831],{},"Content marketing jest bardzo ważny dla własne zaplecze SEO. Warto w nie inwestować, ale pamiętaj, że osiągnięcie wysokich pozycji strony może potrwać nawet z najlepszymi treściami, a pierwsza lepsza aktualizacja algorytmu jest w stanie zaprzepaścić Twoje działania.",[16,4833,4834,4835,4840],{},"Ale jeśli zdecydujesz się na ",[182,4836,4839],{"href":4837,"rel":4838},"https:\u002F\u002Flinkhouse.pl\u002Ftopics\u002Fmarketing-internetowy\u002F",[349],"marketing internetowy"," i linkowanie oparte o tematyczne zaplecza SEO, zadbaj o jakość contentu, podejmując takie działania jak:",[51,4842,4843,4846,4849],{},[54,4844,4845],{},"regularne publikowanie treści wysokiej jakości (nie we wszystkich trzeba umieszczać linki wychodzące, wręcz przeciwnie) i zgodnych tematycznie z motywem przewodnim zaplecza;",[54,4847,4848],{},"używanie różnych formatów treści, np. artykułów, blogów, infografik, filmów;",[54,4850,4851,1142,4856,4860],{},[182,4852,4855],{"href":4853,"rel":4854},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu",[349],"wpisy gościnne",[182,4857,975],{"href":4858,"rel":4859},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Fartykuly-sponsorowane",[349]," w zewnętrznych portalach też mają znaczenie.",[220,4862,4864],{"id":4863},"_5-pozyskiwanie-linków-z-innych-stron-czyli-skuteczny-marketing",[224,4865,4866],{},"5. Pozyskiwanie linków z innych stron, czyli skuteczny marketing",[16,4868,4869],{},"Tematyczny content to jeszcze nie wszystko! Zadbaj o autorytet swojego zaplecza SEO i pozycje w wynikach wyszukiwania, podejmując się pozycjonowania z wykorzystaniem linków zewnętrznych. Ostrzegaliśmy, że prowadzenie zaplecza SEO całkowicie samodzielnie nie jest takie proste! Strona musi być w końcu optymalizowana, a do tego należy ją również linkować. Ale jeśli chcesz się temu poświęcić, zadbaj o brak spamu w swoim profilu linków i:",[51,4871,4872,4875,4884],{},[54,4873,4874],{},"Pozyskuj linki z wartościowych stron o podobnej tematyce.",[54,4876,4877,4878,4883],{},"Wykorzystuj różne metody pozyskiwania linków, np. guest blogging, ",[182,4879,4882],{"href":4880,"rel":4881},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fczym-jest-system-wymiany-linkow-swl-i-jaki-ma-wplyw-na-seo\u002F",[349],"wymiana linków",", udział w social mediach czy linki z artykułów sponsorowanych.",[54,4885,4886,4887,284],{},"Monitoruj profil linków strony zapleczowej: bardzo ważny jest regularny ",[182,4888,4891],{"href":4889,"rel":4890},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Faudyt-linkow",[349],"audyt linków",[12,4893,4895],{"id":4894},"bezpieczne-tworzenie-zaplecza-seo","Bezpieczne tworzenie zaplecza SEO",[16,4897,4898],{},"Bezpieczne tworzenie zaplecza SEO jest kluczowym elementem w strategii pozycjonowania. Aby uniknąć kar ze strony wyszukiwarki Google, należy pamiętać o kilku ważnych zasadach. Po pierwsze, unikaj spamu i niskiej jakości treści. Strony zapleczowe powinny być pełne wartościowych i merytorycznych treści, które odpowiadają na potrzeby użytkowników. Po drugie, dbaj o różnorodność i jakość odnośników. Linki prowadzące do pozycjonowanej witryny powinny pochodzić z wiarygodnych i tematycznie powiązanych stron. Po trzecie, regularnie monitoruj i aktualizuj treści na stronach zapleczowych. Dzięki temu zaplecze SEO będzie nie tylko skuteczne, ale także bezpieczne w długoterminowej perspektywie.",[12,4900,4902],{"id":4901},"różnorodność-w-zapleczu-seo","Różnorodność w zapleczu SEO",[16,4904,4905,4906,4911,4912,4917],{},"Różnorodność w zapleczu SEO jest niezwykle ważna dla zwiększenia wiarygodności strony w oczach wyszukiwarek. Strony zapleczowe powinny być różnorodne pod względem treści i formatów. Można to osiągnąć poprzez ",[182,4907,4910],{"href":4908,"rel":4909},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fai-copywriting-tworzenie-tresci\u002F",[349],"tworzenie treści"," na różne tematy związane z pozycjonowaną witryną oraz wykorzystanie różnych formatów, takich jak artykuły, filmy, infografiki czy zdjęcia. Publikowanie treści na różnych platformach, takich jak ",[182,4913,4916],{"href":4914,"rel":4915},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjakie-media-spolecznosciowe-wybrac-dla-firmy\u002F",[349],"media społecznościowe",", blogi czy fora internetowe, również przyczynia się do zwiększenia różnorodności. Dzięki temu zaplecze SEO będzie bardziej naturalne i skuteczne w procesie pozycjonowania.",[12,4919,4921],{"id":4920},"narzędzia-do-analizy-jakości-zaplecza-seo","Narzędzia do analizy jakości zaplecza SEO",[220,4923,4925],{"id":4924},"jakie-narzędzia-warto-wykorzystać-do-monitorowania-jakości-zaplecza","Jakie narzędzia warto wykorzystać do monitorowania jakości zaplecza?",[16,4927,4928],{},"Aby skutecznie monitorować jakość zaplecza SEO, warto korzystać z kilku kluczowych narzędzi, które pomogą w analizie i optymalizacji stron zapleczowych. Oto kilka z nich:",[678,4930,4931,4940,4945,4951,4957],{},[54,4932,4933,4939],{},[182,4934,4937],{"href":4935,"rel":4936},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner-kampanie-na-podstawie-gsc\u002F",[349],[224,4938,1416],{},": To narzędzie od Google pozwala na monitorowanie stanu linków wewnętrznych i zewnętrznych, a także na wykrywanie błędów w strukturze witryny. Dzięki niemu możesz śledzić, jak Twoje strony zapleczowe wpływają na pozycjonowaną witrynę w wyszukiwarce Google.",[54,4941,4942,4944],{},[224,4943,1405],{},": Jest to zaawansowane narzędzie do analizy linków, które umożliwia wykrywanie niskiej jakości linków oraz identyfikowanie możliwości poprawy profilu linków. Ahrefs dostarcza szczegółowych danych na temat linków zwrotnych, co jest kluczowe dla budowy skutecznego zaplecza SEO.",[54,4946,4947,4950],{},[224,4948,4949],{},"SEMrush",": To kompleksowe narzędzie do audytu SEO, które pozwala na wykrywanie błędów w strukturze witryny, optymalizacji treści i linków. SEMrush oferuje również funkcje monitorowania konkurencji, co może być pomocne przy tworzeniu własnego zaplecza SEO.",[54,4952,4953,4956],{},[224,4954,4955],{},"Moz",": Narzędzie to specjalizuje się w analizie linków i SEO, umożliwiając wykrywanie niskiej jakości linków oraz identyfikowanie możliwości poprawy profilu linków. Moz dostarcza również wskaźniki takie jak Domain Authority, które pomagają ocenić autorytet stron zapleczowych.",[54,4958,4959,4962],{},[224,4960,4961],{},"Google Analytics",": To narzędzie do analizy ruchu na stronie, które pozwala na monitorowanie skuteczności linków i identyfikowanie możliwości poprawy. Dzięki Google Analytics możesz śledzić, jak użytkownicy wchodzą na Twoje strony zapleczowe i jakie działania podejmują.",[16,4964,4965],{},"Wykorzystanie tych narzędzi pozwala na kompleksową analizę jakości zaplecza SEO i identyfikowanie możliwości poprawy, co w efekcie zwiększa widoczność Twojej witryny w wyszukiwarce Google. Regularne monitorowanie i optymalizacja stron zapleczowych to klucz do skutecznego procesu pozycjonowania.",[12,4967,4969],{"id":4968},"optymalizacja-i-tworzenie-zaplecza-seo-nie-są-dla-ciebie-poznaj-skuteczne-metody-od-linkhouse",[224,4970,4971],{},"Optymalizacja i tworzenie zaplecza SEO nie są dla Ciebie? Poznaj skuteczne metody od Linkhouse",[16,4973,4974,4975,4978],{},"Czy ",[224,4976,4977],{},"musisz"," zbudować zaplecze SEO, aby skutecznie się pozycjonować?",[16,4980,4981],{},"Otóż nie! Wystarczy znaleźć „dobre zaplecze” SEO w sieci. Na przykład? W Linkhouse!",[220,4983,4985],{"id":4984},"dlaczego-warto-korzystać-z-serwisów-z-linkhouse-zamiast-podejmować-się-budowania-zaplecza-seo",[224,4986,4987],{},"Dlaczego warto korzystać z serwisów z Linkhouse zamiast podejmować się budowania zaplecza SEO?",[51,4989,4990,4993,5000],{},[54,4991,4992],{},"Linkhouse oferuje dostęp do portali o różnej tematyce. Chcesz pozyskać linki ze stron, które są powiązane z tematyką Twojej strony internetowej? Żaden problem!",[54,4994,4995,4996,4999],{},"Dzięki Linkhouse masz do dyspozycji nie jedno czy pięć, a tysiące różnych stron, które mogą pełnić rolę „zaplecza SEO” linkując do Twojej strony. Możesz dopasować skalę kampanii do swoich potrzeb i budżetu. Mamy bazę ponad ",[224,4997,4998],{},"75 000 portali","!",[54,5001,5002],{},"Masz możliwość wykorzystania różnego rodzaju linków – dzięki czemu możesz dywersyfikować profil linków pozycjonowanej domeny.",[16,5004,5005,5006,5011,5012,5017,5018,5023],{},"Szukasz wsparcia w jeszcze innych obszarach? Sprawdź, jak możemy pomóc Ci w takich obszarach jak ",[182,5007,5010],{"href":5008,"rel":5009},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Frelinkowanie",[349],"relinkowanie",", ",[182,5013,5016],{"href":5014,"rel":5015},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-marketing",[349],"działania content marketingowe"," czy ",[182,5019,5022],{"href":5020,"rel":5021},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fpozyskiwanie-wartosciowych-linkow",[349],"pozyskiwanie linków"," z innych źródeł niż zaplecza.",[12,5025,5027],{"id":5026},"prowadzenie-zaplecza-seo-podsumujmy",[224,5028,5029],{},"Prowadzenie zaplecza SEO. Podsumujmy",[16,5031,5032],{},"Tworzenie własnego zaplecza SEO wymaga zaangażowania i cierpliwości. Należy skupić się na tworzeniu wartościowych treści i pozyskiwaniu linków z wiarygodnych stron, a jeśli nie masz na to zasobów – zamiast brać się za budowanie zaplecza SEO, skup się na rankingu Twojej strony i pozycjonuj się już teraz na wybrane słowa kluczowe z Linkhouse!",{"title":34,"searchDepth":190,"depth":190,"links":5034},[5035,5036,5037,5042,5048,5054,5055,5056,5059,5062],{"id":4547,"depth":359,"text":4550},{"id":4573,"depth":190,"text":4576},{"id":4597,"depth":190,"text":5038,"children":5039},"Zaplecze SEO dawniej a dziś. Własne zaplecza SEO ",[5040,5041],{"id":4615,"depth":359,"text":4618},{"id":4624,"depth":359,"text":4627},{"id":4672,"depth":190,"text":4675,"children":5043},[5044,5045,5046,5047],{"id":4681,"depth":359,"text":4684},{"id":4696,"depth":359,"text":4699},{"id":4705,"depth":359,"text":4708},{"id":4714,"depth":359,"text":4717},{"id":4739,"depth":190,"text":4742,"children":5049},[5050,5051,5052,5053],{"id":4782,"depth":359,"text":4785},{"id":4802,"depth":359,"text":4805},{"id":4825,"depth":359,"text":4828},{"id":4863,"depth":359,"text":4866},{"id":4894,"depth":190,"text":4895},{"id":4901,"depth":190,"text":4902},{"id":4920,"depth":190,"text":4921,"children":5057},[5058],{"id":4924,"depth":359,"text":4925},{"id":4968,"depth":190,"text":4971,"children":5060},[5061],{"id":4984,"depth":359,"text":4987},{"id":5026,"depth":190,"text":5029},"Link building","2024-04-03","Zaplecza SEO: Czym są i czy warto je tworzyć? W świecie SEO jednym z kluczowych czynników wpływających na pozycję strony w wynikach wyszukiwania jest autorytet. Im wyższy autorytet, tym wyższa po","\u002Fblog\u002Fimages\u002Fzaplecze-seo.jpg",{},"\u002Fblog\u002Fzaplecze-seo",{"title":4525,"description":5065},"blog\u002Fzaplecze-seo","QGUUj4di1wMldy3YPtpx_0j6xiYKy4CiCRmCO3uUeiw",{"id":5073,"title":5074,"author":377,"body":5075,"category":1508,"coverStyle":197,"date":5365,"description":5366,"excerpt":197,"extension":200,"image":5367,"meta":5368,"navigation":203,"path":5369,"readTime":5370,"seo":5371,"seoDescription":197,"stem":5372,"__hash__":5373},"blog\u002Fblog\u002Flinkowanie-z-ai-seo.md","Linkowanie z AI — jak wykorzystać sztuczną inteligencję do SEO?",{"type":9,"value":5076,"toc":5349},[5077,5084,5088,5101,5106,5115,5121,5125,5128,5174,5179,5183,5190,5215,5218,5222,5225,5229,5235,5239,5242,5246,5249,5253,5259,5263,5266,5280,5285,5291,5296,5300,5303,5331,5335,5346],[16,5078,5079,5080,5083],{},"Sztuczna inteligencja (AI) pozwala współcześnie na automatyzację wielu żmudnych procesów, a także na analizę danych i tworzenie strategii, które byłyby niemożliwe do osiągnięcia wyłącznie dla człowieka. ",[224,5081,5082],{},"W tym artykule przyjrzymy się bliżej temu, jak AI może zrewolucjonizować linkowanie – kluczowy element pozycjonowania stron internetowych, i jaką rolę odgrywa w tym wszystkim automatyzacja."," Poznaj możliwości AI!",[12,5085,5087],{"id":5086},"sztuczna-inteligencja-w-kampanii-link-buildingowej-optymalizacja-pozyskiwania-linków-i-rewolucja-w-link-buildingu","Sztuczna inteligencja w kampanii link buildingowej. Optymalizacja pozyskiwania linków i rewolucja w link buildingu",[16,5089,5090,5091,5096,5097,1475],{},"Sztuczna inteligencja może pomóc Ci w prowadzeniu działań związanych z link buildingiem na wiele sposobów: od optymalizacji treści niezbędnych do publikacji linka, przez sugestie dotyczące performance’u, aż po dostosowanie strategii SEO bezpośrednio do aktualnego ",[182,5092,5095],{"href":5093,"rel":5094},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac\u002F",[349],"profilu linków"," czy grupy docelowej. A jeśli chcesz zacząć od zera, sprawdź, jak przeprowadzić dobry ",[182,5098,4891],{"href":5099,"rel":5100},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Faudyt-linkow\u002F",[349],[16,5102,5103],{},[224,5104,5105],{},"Sztuczna inteligencja odgrywa współcześnie większą rolę w dynamicznym świecie marketingu internetowego niż mogłoby Ci się wydawać! SEO jest jednym z obszarów, który może szczególnie skorzystać na rewolucji, o której tu dziś piszemy.",[16,5107,5108,5109,5114],{},"Przejdźmy więc do rzeczy! wiesz, że sztuczna inteligencja potrafi przetwarzać ogromne ilości danych w bardzo krótkim czasie. Dlaczego by nie podjąć kroków w celu zaoszczędzenia własnego czasu i poświęcenia go chociażby na najwyższej jakości ",[182,5110,5113],{"href":5111,"rel":5112},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-marketing\u002F",[349],"content marketing",", który pokocha wyszukiwarka Google?",[16,5116,5117],{},[32,5118],{"alt":5119,"src":5120},"linkowanie z ai","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Flinkowani-ai-1024x585.webp",[220,5122,5124],{"id":5123},"automatyzacja-linkowania-czyli-przyszłość-seo","Automatyzacja linkowania, czyli przyszłość SEO",[16,5126,5127],{},"Jedną z największych zalet AI w kontekście linkowania jest możliwość automatyzacji wielu czasochłonnych procesów. Narzędzia oparte na sztucznej inteligencji potrafią:",[51,5129,5130,5140,5158,5164],{},[54,5131,5132,5135,5136,5139],{},[224,5133,5134],{},"Wyszukiwać strony o wysokim autorytecie",", z których można pozyskać linki. Przykładowo, ",[224,5137,5138],{},"Linkhouse Topical Backlinks"," potrafi identyfikować strony, które rankują wysoko na zadane słowa kluczowe, co pozwala na łatwe dotarcie do platform, z których warto linkować. Żadna fraza im niestraszna!",[54,5141,5142,5145,5146,5149,5150,5153,5154,284],{},[224,5143,5144],{},"Analizować profil linków konkurencji"," i identyfikować luki w strategii linkowania. Narzędzie ",[224,5147,5148],{},"Linkhouse Backlink Gap"," pozwala na szczegółowe porównanie profilu linków własnej strony z profilami konkurencji, co ułatwia identyfikację obszarów, w których można poprawić strategię linkowania, a także poprowadzić ",[182,5151,5010],{"href":5008,"rel":5152},[349],". Dzięki temu szybciej znajdziesz miejsca, w których opublikujesz np. ",[182,5155,975],{"href":5156,"rel":5157},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Fartykuly-sponsorowane\u002F",[349],[54,5159,5160,5163],{},[224,5161,5162],{},"Generować spersonalizowane wiadomości"," do właścicieli stron internetowych z prośbą o umieszczenie linku. Narzędzia AI potrafią dopasować treść wiadomości do specyfiki strony i profilu odbiorcy, co zwiększa szansę na otrzymanie pozytywnej odpowiedzi.",[54,5165,5166,5169,5170,5173],{},[224,5167,5168],{},"Monitorować aktywność linków",", sprawdzając ich poprawność i indeksację. ",[224,5171,5172],{},"Linkhouse Monitoring Linków"," pozwala na bieżąco monitorować profil linków i reagować na wszelkie zmiany, co zapewnia kontrolę nad strategią linkowania.",[16,5175,5176],{},[224,5177,5178],{},"Wszystko to pozwala na znaczną oszczędność czasu i zasobów, które można przeznaczyć na inne aspekty SEO wymagające zaangażowania człowieka. AI w optymalizacji działań SEO okazuje się naprawdę pomocne m.in. dzięki wykorzystaniu uczenia maszynowego.",[220,5180,5182],{"id":5181},"planowanie-kampanii-link-buildingu-z-ai","Planowanie kampanii link buildingu z AI",[16,5184,5185,5186,5189],{},"AI może również pomóc w planowaniu strategii linkowania. Narzędzia takie jak ",[224,5187,5188],{},"Linkhouse Link Planner"," potrafią:",[51,5191,5192,5198,5209],{},[54,5193,5194,5197],{},[224,5195,5196],{},"Dobierać odpowiednie miejsca na linki"," na podstawie analizy słów kluczowych, profil linków i inne czynniki. Narzędzie bierze pod uwagę m.in. tematykę strony, autorytet domeny, ruch organiczny i profil linków, aby dobrać optymalne miejsca na linki.",[54,5199,5200,5203,5204,284],{},[224,5201,5202],{},"Planować tempo i skalę kampanii link buildingowej"," w celu osiągnięcia optymalnych rezultatów. Link Planner pozwala na określenie budżetu kampanii, priorytetów i harmonogramu działań, co zapewnia kontrolę nad procesem ",[182,5205,5208],{"href":5206,"rel":5207},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fpozyskiwanie-wartosciowych-linkow\u002F",[349],"pozyskiwania linków",[54,5210,5211,5214],{},[224,5212,5213],{},"Sugerować optymalne teksty anchorów"," dla poszczególnych linków. Narzędzie analizuje kontekst strony i profil linków, aby dobrać teksty anchorów, które będą miały pozytywny wpływ na pozycjonowanie.",[16,5216,5217],{},"Dzięki temu możliwe jest stworzenie kompleksowej strategii linkowania, która będzie dopasowana do specyfiki danej strony internetowej i jej celów biznesowych.",[12,5219,5221],{"id":5220},"linkowanie-z-ai-w-seo-możliwości-ai-które-warto-wykorzystać","Linkowanie z AI w SEO.  Możliwości AI, które warto wykorzystać",[16,5223,5224],{},"Jeśli szukasz sposobów na sprawniejsze pozycjonowanie stron internetowych, analiza poniższych działań powinna Ci się przydać. Dbaj o widoczność w wynikach wyszukiwania z AI –  linkowanie słów kluczowych nigdy wcześniej nie było tak proste jak teraz, gdy możesz skorzystać ze sztucznej inteligencji w SEO.",[220,5226,5228],{"id":5227},"automatyzacja-outreachu","Automatyzacja outreachu",[16,5230,5231,5234],{},[224,5232,5233],{},"Narzędzia AI mogą automatyzować proces outreachu, czyli pozyskiwania linków poprzez kontakt z właścicielami stron internetowych."," Wszystko dlatego, że zaawansowana sztuczna inteligencja może wspierać takie obszary pracy specjalisty SEO jak wyszukiwanie odpowiednich stron, generowanie wiadomości i wysyłanie maili. ",[220,5236,5238],{"id":5237},"generowanie-treści","Generowanie treści",[16,5240,5241],{},"AI w SEO może być wykorzystywana do generowania treści na strony internetowe, które będą zawierać naturalne linki do innych stron. Narzędzia AI potrafią generować teksty o wysokiej jakości, które będą dopasowane do tematyki strony i profilu linków.",[220,5243,5245],{"id":5244},"analiza-danych","Analiza danych",[16,5247,5248],{},"Jak jeszcze wykorzystać AI? Na przykład do analizy danych o linkach, co pozwala na identyfikację trendów i optymalizację strategii linkowania. Narzędzia AI potrafią analizować profil linków własnej strony i konkurencji, a także monitorować zmiany w algorytmach wyszukiwarek.",[12,5250,5252],{"id":5251},"przyszłość-linkowania-od-wtyczek-do-chatgpt-przez-linkowanie-i-strategię-opartą-na-konkurencji","Przyszłość linkowania: od wtyczek do ChatGPT, przez linkowanie i strategię opartą na konkurencji",[16,5254,5255,5258],{},[224,5256,5257],{},"Sztuczna inteligencja wciąż się rozwija, ale już teraz widać, jak ogromny potencjał ma AI w kontekście linkowania."," W przyszłości możemy spodziewać się jeszcze bardziej zaawansowanych narzędzi AI w świecie marketingu. A z jakich  narzędzi warto korzystać teraz?",[220,5260,5262],{"id":5261},"narzędzie-ai-które-ułatwia-linkowanie-i-pozwala-generować-ruch-mamy-to-wtyczka-chatgpt-i-link-planner","Narzędzie AI, które ułatwia linkowanie i pozwala generować ruch? Mamy to! Wtyczka ChatGPT i Link Planner",[16,5264,5265],{},"Poznaj wyjątkowe narzędzie od Linkhouse: Link Planner. To narzędzie, które:",[51,5267,5268,5271,5274,5277],{},[54,5269,5270],{},"Przeanalizuje Twoją stronę pod kątem zwiększenia widoczności;",[54,5272,5273],{},"Wyszuka najbardziej optymalne podstrony oraz słowa kluczowe;",[54,5275,5276],{},"Rozplanuje podany budżet na linki z portali z najwyższym potencjałem;",[54,5278,5279],{},"Przygotuje plan kampanii link buildingowej dla Twojej strony. ",[16,5281,5282],{},[182,5283,4736],{"href":4734,"rel":5284},[349],[16,5286,5287,5290],{},[224,5288,5289],{},"A może szukasz wartościowych wtyczek do ChatGPT od OpenAI?"," Wtyczka od Linkhouse umożliwia optymalizację procesu budowania linków, analizuje potencjał twojej strony i przeszukuje oferty linków zwrotnych, wybierając najlepsze z ponad 75 000 stron, które są w naszej bazie! Wtyczka do ChatGPT potrafi wyselekcjonować miejsca o wysokim Domain Authority, do tego zgodne z Twoją branżą.",[16,5292,5293],{},[224,5294,5295],{},"To jak? Warto wykorzystać sztuczną inteligencję w pozycjonowaniu? Specjalistom SEO gorąco polecamy!",[12,5297,5299],{"id":5298},"quick-wins-szybki-wzrost-ruchu-z-ai-może-pomóc-twojej-firmie","Quick wins. Szybki wzrost ruchu z AI może pomóc Twojej firmie",[16,5301,5302],{},"Do czego przydadzą Ci się narzędzia AI w kontekście linkowania, SEO i zwiększania ruchu? AI może pomóc w najróżniejszych obszarach, pomagając Ci poprawić pozycje strony w wynikach wyszukiwania. I chodzi tu nie tylko o generowanie treści przy pomocy narzędzi opartych na sztucznej inteligencji!",[51,5304,5305,5308,5311,5314,5317,5320,5323],{},[54,5306,5307],{},"Narzędzia AI pomogą Ci w identyfikacji stron internetowych o wysokim autorytecie i dużym potencjale linkowania w Twojej niszy.",[54,5309,5310],{},"AI może analizować profile linków Twoich konkurentów i identyfikować strony, z których pozyskują linki.",[54,5312,5313],{},"Nie zapomnij o dopasowaniu fraz kluczowych, w którym AI i szereg narzędzi opartych o sztuczną inteligencję również Cię wesprze.",[54,5315,5316],{},"Dobre toole AI mogą monitorować profil linków Twojej strony internetowej i informować o nowych linkach i utraconych linkach.",[54,5318,5319],{},"Narzędzia AI mogą automatycznie generować meta tagi czy tytuły stron zoptymalizowane pod kątem wyszukiwarek, stając się częścią nie tylko kampanii link buildingowej, lecz także pozycjonowania onsite.",[54,5321,5322],{},"AI może pomóc w identyfikacji niskiej jakości linków, które mogą negatywnie wpłynąć na Twoje SEO –  dzięki temu łatwiej je usuniesz. I szybko!",[54,5324,5325,5330],{},[182,5326,5329],{"href":5327,"rel":5328},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu\u002F",[349],"Wpisy gościnne"," na innych stronach internetowych w Twojej niszy będzie jeszcze łatwiej publikować z takimi narzędziami jak moduł do automatycznego tworzenia treści powstały przy współpracy z Surfer AI.",[12,5332,5334],{"id":5333},"jak-wykorzystać-możliwości-ai-do-automatyzacji-w-seo-podsumujmy","Jak wykorzystać możliwości AI do automatyzacji w SEO: podsumujmy",[51,5336,5337,5340,5343],{},[54,5338,5339],{},"Możesz wykorzystywać AI do automatyzacji wielu procesów, planowania strategii linkowania i generowania treści.",[54,5341,5342],{},"W przyszłości możemy spodziewać się jeszcze bardziej zaawansowanych narzędzi AI, które zrewolucjonizują linkowanie i pozycjonowanie stron internetowych!",[54,5344,5345],{},"A tymczasem zachęcamy do korzystania z narzędzi Linkhouse opartych o AI. Pozwolą Ci wygenerować wysokiej jakości treści i odnaleźć się w dynamicznym świecie SEO!",[16,5347,5348],{},"Przyszłość SEO (i działań, i samej branży SEO) stoi pod znakiem AI. Narzędzia oparte na AI bez dwóch zdań okażą się kluczowe pod kątem SEO –  zobaczysz, już niebawem nie będziesz mógł wyobrazić sobie kampanii SEO bez wsparcia sztucznej inteligencji!",{"title":34,"searchDepth":190,"depth":190,"links":5350},[5351,5355,5360,5363,5364],{"id":5086,"depth":190,"text":5087,"children":5352},[5353,5354],{"id":5123,"depth":359,"text":5124},{"id":5181,"depth":359,"text":5182},{"id":5220,"depth":190,"text":5221,"children":5356},[5357,5358,5359],{"id":5227,"depth":359,"text":5228},{"id":5237,"depth":359,"text":5238},{"id":5244,"depth":359,"text":5245},{"id":5251,"depth":190,"text":5252,"children":5361},[5362],{"id":5261,"depth":359,"text":5262},{"id":5298,"depth":190,"text":5299},{"id":5333,"depth":190,"text":5334},"2024-04-02","Sztuczna inteligencja (AI) pozwala współcześnie na automatyzację wielu żmudnych procesów, a także na analizę danych i tworzenie strategii, które byłyby niemożliwe do osiągnięcia wyłącznie dla człowiek","\u002Fblog\u002Fimages\u002Flinkowanie-z-ai-seo.jpg",{},"\u002Fblog\u002Flinkowanie-z-ai-seo","6 min czytania",{"title":5074,"description":5366},"blog\u002Flinkowanie-z-ai-seo","ngjwkRzsEsPahRhXI3HNTCNtXuyanSh-Cp2NkqqR93Y",{"id":5375,"title":5376,"author":377,"body":5377,"category":5880,"coverStyle":197,"date":5881,"description":5882,"excerpt":197,"extension":200,"image":5883,"meta":5884,"navigation":203,"path":5885,"readTime":5886,"seo":5887,"seoDescription":197,"stem":5888,"__hash__":5889},"blog\u002Fblog\u002Fnajlepsze-blogi-seo.md","Najlepsze SEO Blog w Polsce i na świecie — Linkhouse",{"type":9,"value":5378,"toc":5847},[5379,5383,5388,5391,5395,5404,5407,5411,5414,5427,5431,5434,5437,5440,5443,5447,5450,5454,5457,5461,5464,5467,5470,5473,5477,5480,5484,5487,5491,5494,5498,5502,5505,5508,5512,5518,5525,5529,5535,5548,5552,5558,5571,5575,5581,5589,5593,5599,5612,5616,5622,5629,5633,5639,5646,5653,5657,5663,5677,5681,5687,5696,5700,5706,5713,5717,5723,5730,5734,5740,5747,5751,5757,5765,5769,5775,5783,5787,5793,5801,5809,5812,5818,5824,5828,5834],[3892,5380,5382],{"id":5381},"najlepsze-seo-blog-w-polsce-i-na-świecie-linkhouse","Najlepsze SEO Blog w Polsce i na świecie – Linkhouse",[16,5384,5385],{},[224,5386,5387],{},"Z tego artykułu dowiesz się o najlepszych blogach SEO w Polsce. Każdy z przedstawionych blogów SEO w naszym artykule jest sam w sobie przydatnym przewodnikiem po najlepszych praktykach SEO. Razem natomiast stanowią świetne źródło informacji dla każdego, kto zajmuje się marketingiem cyfrowym i optymalizacją pod kątem wyszukiwarek",[16,5389,5390],{},"Sprawdź ranking blogów SEO w Polsce. Przeczytaj nasz artykuł!",[12,5392,5394],{"id":5393},"co-to-jest-seo-i-jak-działa","Co to jest SEO i jak działa?",[16,5396,5397,5398,5403],{},"SEO (Search Engine Optimization) to proces optymalizacji strony internetowej pod kątem wyszukiwarek, takich jak Google, aby poprawić jej widoczność i pozycję w wynikach wyszukiwania. Działanie SEO polega na dostosowaniu strony do wymagań wyszukiwarek, takich jak szybkość ładowania, jakość treści, ",[182,5399,5402],{"href":5400,"rel":5401},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flinkowanie-wewnetrzne-i-zewnetrzne-dobre-praktyki\u002F",[349],"linkowanie wewnętrzne"," i zewnętrzne, oraz na tworzeniu treści, które są przydatne i wartościowe dla użytkowników. Skuteczne pozyskiwanie linków jest kluczowym elementem, który przyczynia się do poprawy pozycji w wynikach wyszukiwania oraz przyciągnięcia wartościowego ruchu na stronie.",[16,5405,5406],{},"SEO obejmuje wiele różnych aspektów, od technicznych elementów strony, takich jak struktura URL i tagi meta, po bardziej kreatywne elementy, takie jak tworzenie angażujących treści i strategii linkowania. Kluczowym celem SEO jest zapewnienie, że twoja strona jest łatwo dostępna i atrakcyjna dla wyszukiwarek, co z kolei przyciąga więcej potencjalnych klientów.",[12,5408,5410],{"id":5409},"kto-powinien-śledzić-wymienione-blogi-seo-dla-pozycjonowania-strony","Kto powinien śledzić wymienione blogi SEO dla pozycjonowania strony?",[16,5412,5413],{},"Jeśli prowadzisz firmę internetową, sprzedajesz towary lub usługi online czy też promujesz swoją markę za pomocą dowolnego rodzaju mediów cyfrowych, prawdopodobnie doskonale zdajesz sobie sprawę z istoty procesu optymalizacji pod kątem wyszukiwarek.",[16,5415,5416,5417,5422,5423,5426],{},"Przedstawione ",[182,5418,5421],{"href":5419,"rel":5420},"https:\u002F\u002Flinkhouse.pl\u002Fblog\u002F",[349],"blogi SEO"," są doskonałym rozwiązaniem dla osób, które chcą przenieść swoją pracę w branży pozycjonowania na wyższy poziom i naprawdę wykorzystać moc, jaką dają wysokie miejsca w wynikach SERP (ang. Search Engine Results Page). Wyróżnione tutaj blogi są idealne w zakresie różnych poziomów umiejętności i rynków branżowych. Skuteczne ",[182,5424,4910],{"href":4908,"rel":5425},[349]," nie tylko przyciąga czytelników, ale także może wpłynąć na osiąganie lepszych wyników na blogu.",[12,5428,5430],{"id":5429},"jak-zaprojektować-blog-z-myślą-o-seo","Jak zaprojektować blog z myślą o SEO?",[16,5432,5433],{},"Aby zaprojektować blog z myślą o SEO, należy wziąć pod uwagę kilka kluczowych czynników. Po pierwsze, strona powinna być szybko ładowana i mieć dobrą jakość treści. Szybkość ładowania strony jest jednym z podstawowych wskaźników internetowych, które wpływają na pozycjonowanie strony w wynikach wyszukiwania Google.",[16,5435,5436],{},"Po drugie, używanie odpowiednich słów kluczowych w tytule, nagłówkach i treści artykułu jest niezbędne. Słowa kluczowe pomagają wyszukiwarkom zrozumieć, o czym jest twoja strona i jakie pytania użytkowników może ona rozwiązać.",[16,5438,5439],{},"Po trzecie, linkowanie wewnętrzne i zewnętrzne jest ważne dla poprawy widoczności strony. Linkowanie wewnętrzne pomaga wyszukiwarkom zrozumieć strukturę twojej strony i ułatwia użytkownikom nawigację, podczas gdy linki zewnętrzne mogą zwiększyć autorytet twojej strony.",[16,5441,5442],{},"Po czwarte, regularne aktualizowanie treści i używanie narzędzi analitycznych, takich jak Google Analytics, aby monitorować ruch na stronie, jest kluczowe. Dzięki temu możesz dostosowywać swoje strategie SEO i reagować na zmieniające się potrzeby użytkowników.",[220,5444,5446],{"id":5445},"wyróżnij-swoje-najnowsze-posty","Wyróżnij swoje najnowsze posty",[16,5448,5449],{},"Wyróżnianie najnowszych postów na blogu to kluczowy element strategii zwiększania widoczności i zaangażowania czytelników. Aby to osiągnąć, warto umieścić najnowsze wpisy w wyraźnej sekcji na stronie głównej lub w menu nawigacyjnym. Dzięki temu odwiedzający od razu zobaczą najświeższe treści, co może zachęcić ich do dłuższego pozostania na stronie. Dodatkowo, użycie tagów i kategorii ułatwi czytelnikom znalezienie interesujących ich tematów, co również pozytywnie wpłynie na widoczność strony w wynikach wyszukiwania Google.",[220,5451,5453],{"id":5452},"zwiększ-widoczność-wybranych-treści","Zwiększ widoczność wybranych treści",[16,5455,5456],{},"Aby zwiększyć widoczność wybranych treści na blogu, warto skupić się na optymalizacji pod kątem słów kluczowych i fraz, które są istotne dla twojej branży. Dzięki temu twoje artykuły będą lepiej pozycjonowane w wynikach wyszukiwania. Kolejnym krokiem jest efektywne linkowanie wewnętrzne, które nie tylko pomaga wyszukiwarkom zrozumieć strukturę twojej strony, ale także ułatwia użytkownikom nawigację. Nie zapominaj również o sile mediów społecznościowych – promowanie treści na platformach takich jak Facebook, Twitter czy LinkedIn może znacząco zwiększyć ich zasięg i przyciągnąć nowych czytelników.",[12,5458,5460],{"id":5459},"jak-zwiększyć-zaangażowanie-potencjalnych-klientów","Jak zwiększyć zaangażowanie potencjalnych klientów?",[16,5462,5463],{},"Aby zwiększyć zaangażowanie użytkowników, należy tworzyć treści, które są przydatne i wartościowe dla nich. Po pierwsze, zrozumienie potrzeb i zainteresowań użytkowników jest kluczowe. Możesz to osiągnąć poprzez analizę danych z narzędzi takich jak Google Analytics oraz bezpośrednie pytania użytkowników o ich preferencje.",[16,5465,5466],{},"Po drugie, używanie języka, który jest zrozumiały i atrakcyjny dla użytkowników, jest niezbędne. Unikaj skomplikowanego żargonu i staraj się pisać w sposób przystępny i angażujący.",[16,5468,5469],{},"Po trzecie, elementy wizualne, takie jak obrazy i filmy, mogą znacznie uatrakcyjnić twoje treści. Wizualizacje pomagają w lepszym zrozumieniu treści i mogą przyciągnąć uwagę użytkowników, zwiększając ich zaangażowanie.",[16,5471,5472],{},"Po czwarte, zachęcanie użytkowników do udziału w dyskusji i do dzielenia się treściami w mediach społecznościowych jest kluczowe. Możesz to osiągnąć poprzez zadawanie pytań, organizowanie konkursów lub po prostu proszenie o opinie. Interakcja z użytkownikami nie tylko zwiększa ich zaangażowanie, ale także może przyczynić się do pozyskiwania linków zwrotnych i zwiększenia widoczności twojej strony w wynikach wyszukiwania Google.",[12,5474,5476],{"id":5475},"optymalizacja-treści-na-blogu","Optymalizacja treści na blogu",[16,5478,5479],{},"Optymalizacja treści na blogu jest nieodzownym elementem skutecznej strategii SEO. Aby zwiększyć widoczność i zaangażowanie czytelników, warto skupić się na kilku kluczowych aspektach. Po pierwsze, optymalizacja treści pod kątem słów kluczowych i fraz jest niezbędna, aby twoje artykuły były lepiej widoczne w wynikach wyszukiwania Google. Po drugie, linkowanie wewnętrzne pomaga w nawigacji po stronie i zwiększa jej autorytet w oczach wyszukiwarek. Po trzecie, promowanie treści w mediach społecznościowych może przyciągnąć nowych czytelników i zwiększyć ruch na stronie. Regularne aktualizowanie treści i dostosowywanie ich do aktualnych trendów SEO również ma ogromne znaczenie.",[220,5481,5483],{"id":5482},"przygotuj-skrót-informacji-na-początku-wpisu","Przygotuj skrót informacji na początku wpisu",[16,5485,5486],{},"Przygotowanie skrótu informacji na początku wpisu to doskonały sposób na przyciągnięcie uwagi czytelników i zachęcenie ich do dalszego czytania. Krótkie podsumowanie lub streszczenie umieszczone na początku artykułu pozwala szybko zrozumieć, o czym jest tekst i jakie korzyści można z niego wynieść. Dzięki temu czytelnicy mogą łatwiej zdecydować, czy chcą poświęcić czas na przeczytanie całego wpisu, co z kolei może zwiększyć zaangażowanie i czas spędzony na twojej stronie.",[220,5488,5490],{"id":5489},"twórz-zróżnicowane-miniatury","Twórz zróżnicowane miniatury",[16,5492,5493],{},"Tworzenie zróżnicowanych miniatur dla poszczególnych treści na blogu to skuteczny sposób na zwiększenie ich widoczności i zaangażowania czytelników. Unikalne i atrakcyjne miniatury przyciągają wzrok i zachęcają do kliknięcia. Aby osiągnąć najlepsze rezultaty, warto używać różnych obrazów, kolorów i stylów, które będą odzwierciedlać tematykę poszczególnych artykułów. Dzięki temu każda miniatura będzie wyróżniać się na tle innych, co może przyciągnąć więcej czytelników i zwiększyć ruch na twojej stronie.",[12,5495,5497],{"id":5496},"najlepsza-lista-blogów-seo-na-rok-2024-i-kolejne-lata","Najlepsza lista blogów SEO na rok 2024 i kolejne lata",[12,5499,5501],{"id":5500},"lista-blogów-seo-na-rok-2024-i-kolejne-lata","Lista blogów SEO na rok 2024 i kolejne lata:",[16,5503,5504],{},"Projektowanie bloga z myślą o SEO to kluczowy element sukcesu w internecie. Szybkość ładowania strony jest jednym z najważniejszych czynników wpływających na pozycjonowanie. Warto zwrócić uwagę na podstawowe wskaźniki internetowe, które dostarczają kluczowych informacji na temat jakości strony, takich jak szybkość jej działania oraz wpływ na widoczność w wyszukiwarce Google. Dzięki temu można lepiej zrozumieć, jak optymalizować stronę, aby była bardziej przyjazna dla użytkowników i wyszukiwarek.",[16,5506,5507],{},"Dodatkowo, treści na blogu powinny być unikalne i wartościowe, co przyciągnie więcej czytelników i zwiększy zaangażowanie. Regularne aktualizacje i dostosowywanie treści do aktualnych trendów SEO również mają ogromne znaczenie.",[220,5509,5511],{"id":5510},"blog-szymona-słowika","Blog Szymona Słowika",[16,5513,5514],{},[32,5515],{"alt":5516,"src":5517},"image 102","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-102-1024x910.png",[16,5519,5520,5524],{},[182,5521,5511],{"href":5522,"rel":5523},"https:\u002F\u002Fszymonslowik.pl\u002Fblog",[349]," to miejsce, gdzie zgłębisz zaawansowane techniki i strategie SEO oraz marketingu internetowego. Szymon, korzystając ze swojego bogatego doświadczenia, dzieli się praktycznymi wskazówkami dotyczącymi optymalizacji stron internetowych, analityki webowej oraz skutecznego wykorzystania danych do tworzenia efektywnych kampanii marketingowych. Każdy wpis na blogu to połączenie teorii z praktyką, umożliwiając czytelnikom zrozumienie złożoności działań SEO i ich wpływu na pozycję strony w wyszukiwarce.",[220,5526,5528],{"id":5527},"blog-semcore","Blog Semcore",[16,5530,5531],{},[32,5532],{"alt":5533,"src":5534},"image 103","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-103-1024x804.png",[16,5536,5537,5541,5542,5547],{},[182,5538,5528],{"href":5539,"rel":5540},"https:\u002F\u002Fsemcore.pl\u002Fblog",[349]," to absolutna skarbnica wiedzy dla osób poszukujących skutecznych strategii SEO. Autorzy, bazując na bogatych doświadczeniach, prezentują tutaj ",[182,5543,5546],{"href":5544,"rel":5545},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F22-krotkie-i-praktyczne-porady-ktore-pokaza-ci-jak-lepiej-pisac\u002F",[349],"praktyczne porady",", umożliwiające znaczącą poprawę widoczności stron w wyszukiwarkach. Czytelnicy znajdą tu szeroki zakres tematów, od analizy słów kluczowych, przez optymalizację techniczną strony, aż po zaawansowane techniki link buildingu. Każdy artykuł został zaprojektowany tak, aby dostarczać konkretne, łatwe do zastosowania rozwiązania, które wspierają rozwój zarówno początkujących, jak i zaawansowanych specjalistów SEO.",[220,5549,5551],{"id":5550},"blog-delante","Blog Delante",[16,5553,5554],{},[32,5555],{"alt":5556,"src":5557},"image 104","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-104-1024x701.png",[16,5559,5560,5564,5565,5570],{},[182,5561,5551],{"href":5562,"rel":5563},"https:\u002F\u002Fdelante.co\u002Fblog",[349]," jest dedykowany osobom, które pragną pogłębić swoją wiedzę w zakresie SEO i marketingu internetowego. Specjaliści z Delante dzielą się swoim doświadczeniem i najlepszymi praktykami, pokazując, jak efektywnie zwiększać widoczność strony w wynikach wyszukiwania. Odbiorcy przeczytają tutaj artykuły obejmujące całościowe strategie SEO, skuteczną optymalizację oraz najnowsze ",[182,5566,5569],{"href":5567,"rel":5568},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjakie-beda-trendy-w-marketingu-2021\u002F",[349],"trendy w marketingu"," cyfrowym. Każdy wpis został przygotowany z myślą o dostarczeniu praktycznych, łatwych do zaimplementowania rozwiązań, wspierających zarówno rozwój małych, jak i dużych przedsiębiorstw w Internecie.",[220,5572,5574],{"id":5573},"reliablesoft-blog","Reliablesoft Blog",[16,5576,5577],{},[32,5578],{"alt":5579,"src":5580},"image 105","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-105-1024x852.png",[16,5582,5583,5588],{},[182,5584,5587],{"href":5585,"rel":5586},"https:\u002F\u002Freliablesoft.net\u002Fblog",[349],"Blog Reliablesoft"," oferuje czytelnikom i subskrybentom przydatne wskazówki dotyczące SEO oraz sprawdzone techniki marketingowe. Jest wspierany przez bardzo doświadczony zespół profesjonalistów. Każdy, kto chce zaznaczyć swoją obecność w branży marketingu cyfrowego i SEO, powinien zapoznać się z dostępnymi informacjami, aby być na bieżąco z najnowszymi trendami i zmianami związanymi z trendami pozycjonowania oraz link buildingu.",[220,5590,5592],{"id":5591},"google-search-central-blog-o-wyszukiwarce-google","Google Search Central Blog o wyszukiwarce Google",[16,5594,5595],{},[32,5596],{"alt":5597,"src":5598},"image 106","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-106-1024x858.png",[16,5600,5601,5602,5607,5608,284],{},"Oficjalny ",[182,5603,5606],{"href":5604,"rel":5605},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog",[349],"blog Google dotyczący SEO"," to miejsce kompleksowe dla każdego, kto chce uzyskać najnowsze informacje na temat trendów i wymagań Google dotyczących SEO. Inżynierowie Google udostępniają aktualizacje na temat zmian algorytmicznych Google, a także samouczki, minilekcje i przewodniki dotyczące kilku niszowych praktyk SEO, które mogą zainteresować czytelników. Śledzenie tego bloga gwarantuje, że czytelnicy nie zostaną zaskoczeni żadnymi zmianami pod kątem dostosowywania najlepszych praktyk SEO. Na przykład, podczas konferencji Google I\u002FO 2019 omówiono znaczenie szybkości działania stron internetowych i przedstawiono nowy raport dotyczący szybkości w ",[182,5609,5611],{"href":4935,"rel":5610},[349],"Search Console",[220,5613,5615],{"id":5614},"search-engine-roundtable","Search Engine Roundtable",[16,5617,5618],{},[32,5619],{"alt":5620,"src":5621},"image 107","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-107-1024x905.png",[16,5623,5624,5628],{},[182,5625,5615],{"href":5626,"rel":5627},"https:\u002F\u002Fseroundtable.com\u002F",[349]," to blog, który powinni śledzić wszyscy menedżerowie witryn i firmy internetowe, jeśli chcą być na bieżąco z newsami branżowymi w SEO. Blog świetnie radzi sobie z omawianiem trendów i aktualizacji SEO, a także zapewnia wgląd w niektóre z mniej znanych i mniej „oficjalnie ogłaszanych” trendów oraz zmian. Istnieją również fora, na których członkowie mogą rozmawiać z innymi menedżerami biznesowymi, aby uzyskać więcej informacji i nawiązać znaczące kontakty branżowe.",[220,5630,5632],{"id":5631},"search-engine-journal","Search Engine Journal",[16,5634,5635],{},[32,5636],{"alt":5637,"src":5638},"image 108","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-108-1024x626.png",[16,5640,5641,5645],{},[182,5642,5632],{"href":5643,"rel":5644},"https:\u002F\u002Fsearchenginejournal.com\u002F",[349]," jest wyjątkowy wśród współczesnych witryn internetowych i blogów, ponieważ ma układ przypominający gazetę. Treść koncentruje się na usługach SEO i oferuje wskazówki dot. tego, jak poprawić ranking SEO i zaangażowanie odwiedzających.",[16,5647,5648,5649,5652],{},"Obejmuje SEO, reklamy płatne, ",[182,5650,4916],{"href":4914,"rel":5651},[349]," i inne tematy digital marketingowe. Oprócz wpisów blogowych znajdziesz tutaj aktualizacje wiadomości, przewodniki SEO, podcasty, seminaria internetowe, a nawet cotygodniową sekcję FAQ z często zadawanymi pytaniami. Ten blog jest doskonałym źródłem informacji. Pomoże początkującym nauczyć się SEO i być na bieżąco z najnowszymi trendami w SEO i rankingach. Warto również zwrócić uwagę na zgodność strategii link buildingu z wytycznymi Google, co jest kluczowe dla skuteczności działań SEO.",[220,5654,5656],{"id":5655},"semrush-blog","Semrush Blog",[16,5658,5659],{},[32,5660],{"alt":5661,"src":5662},"image 109","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-109-1024x820.png",[16,5664,5665,5666,5671,5672,5676],{},"Jeśli chodzi o witryny i blogi z aktualnościami na temat SEO, niewiele jest aż tak znanych i odnoszących podobne sukcesy jak ",[182,5667,5670],{"href":5668,"rel":5669},"https:\u002F\u002Fsemrush.com\u002Fblog",[349],"blog Semrush",". Strona jest dobrze zaprojektowana, łatwa w użyciu, a artykuły są wypełnione świetną treścią, która dotyczy różnorodnego contentu oraz nisz branżowych. Dostępne blogi i artykuły szczegółowo omawiają SEO. Niemal każdego dnia czytelnikom oferuje się coś nowego. ",[182,5673,5675],{"href":5327,"rel":5674},[349],"Wpisy"," składają się głównie z długich treści i dogłębnie omawiają nawet najtrudniejsze tematy. Blog Semrush często porusza techniki poprawiające widoczność stron w wyszukiwarce Google.",[220,5678,5680],{"id":5679},"ahrefs-blog","Ahrefs Blog",[16,5682,5683],{},[32,5684],{"alt":5685,"src":5686},"image 110","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-110-1024x838.png",[16,5688,5689,5690,5695],{},"Na ",[182,5691,5694],{"href":5692,"rel":5693},"https:\u002F\u002Fahrefs.com\u002Fblog",[349],"blogu SEO Ahrefs"," wciąż można znaleźć wiele dobrych informacji. Jest tam mnóstwo wysokiej jakości treści, praktycznych kroków i wartościowych porad. Właściciele korzystają również z innych platform mediów społecznościowych, aby publikować filmy i tutoriale oraz oferować wskazówki na tematy obejmujące kupowanie postów gościnnych, oraz linków zwrotnych od innych osób z branży.",[220,5697,5699],{"id":5698},"search-engine-land","Search Engine Land",[16,5701,5702],{},[32,5703],{"alt":5704,"src":5705},"image 111","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-111-1024x765.png",[16,5707,5708,5712],{},[182,5709,5699],{"href":5710,"rel":5711},"https:\u002F\u002Fsearchengineland.com\u002F",[349]," przez niektórych uważany jest za najstarszy blog poświęcony SEO, jaki istnieje do dziś w Internecie. Strona została uruchomiona w 2006 roku i była ulubionym miejscem dla tych, którzy po raz pierwszy zaczęli słyszeć o tak zwanej optymalizacji pod kątem wyszukiwarek. Dziś jest to centrum wiadomości o SEO i zaufane źródło wszystkich tematów związanych z marketingiem cyfrowym i SEO. Search Engine Land organizuje również wydarzenia osobiste oraz wykłady i lekcje prowadzone przez najbardziej rozpoznawalnych mówców i ekspertów SEO.",[220,5714,5716],{"id":5715},"tldr-marketing","Tl;dr Marketing",[16,5718,5719],{},[32,5720],{"alt":5721,"src":5722},"image 112","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-112-1024x635.png",[16,5724,5725,5729],{},[182,5726,5716],{"href":5727,"rel":5728},"https:\u002F\u002Ftldrmarketing.com\u002Fseo",[349],", to miejsce, w którym znajdziesz drobne wiadomości i aktualizacje dotyczące SEO. Najnowsze wiadomości dotyczące SEO i krytyczne aktualizacje obejmujące zagadnienia wyszukiwarek, optymalizacji i zawartości stron internetowych są ujęte w łatwe do odczytania wpisy na blogu. To świetny blog, który pomoże każdemu zrozumieć etapy planowania i budowania linków.",[220,5731,5733],{"id":5732},"backlinko","Backlinko",[16,5735,5736],{},[32,5737],{"alt":5738,"src":5739},"image 113","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-113-1024x845.png",[16,5741,5742,5746],{},[182,5743,5733],{"href":5744,"rel":5745},"https:\u002F\u002Fbacklinko.com\u002F",[349]," to kolejny blog, który istnieje już od dłuższego czasu, który zyskał reputację zaufanego i niezbędnego narzędzia dla osób pracujących nad optymalizacją pod kątem wyszukiwarek. Blog został przejęty przez firmę Semrush w 2022 r. i zawsze udostępnia czytelnikom nowe treści, z których mogą się konsekwentnie uczyć. Obecnie, bardziej niż kiedykolwiek, Backlinko jest źródłem informacji dla wielu specjalistów SEO. Znajdują się w nim przydatne przewodniki dla początkujących, praktyczne kroki dla średniozaawansowanych i wnikliwe lekcje dla profesjonalistów.",[220,5748,5750],{"id":5749},"content-marketing-institute","Content Marketing Institute",[16,5752,5753],{},[32,5754],{"alt":5755,"src":5756},"image 114","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-114-1024x811.png",[16,5758,5759,5760,5764],{},"Jeśli chodzi o znalezienie łatwych do zrozumienia przewodników i blogów związanych z najlepszymi praktykami SEO, ",[182,5761,5750],{"href":5762,"rel":5763},"https:\u002F\u002Fcontentmarketinginstitute.com\u002F",[349]," jest jednym z najważniejszych zasobów, z którymi powinni zapoznać się marketerzy treści. Codziennie publikowane są nowe treści dotyczące SEO, marketingu treści i wykorzystania mediów społecznościowych. CMI regularnie publikuje również wysokiej jakości artykuły od gościnnych autorów, co czyni go doskonałym sposobem na wyrażenie własnego głosu w branży marketingowej. Ułatwia także uzyskanie przydatnych linków zwrotnych i zwiększa widoczność Twojego bloga.",[220,5766,5768],{"id":5767},"brodie-clark-seo-blog","Brodie Clark SEO Blog",[16,5770,5771],{},[32,5772],{"alt":5773,"src":5774},"image 115","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-115-1024x803.png",[16,5776,5777,5782],{},[182,5778,5781],{"href":5779,"rel":5780},"https:\u002F\u002Fbrodieclark.com\u002Fblog",[349],"Brodie Clark"," oferuje unikalne podejście do optymalizacji pod kątem wyszukiwarek i zapewnia również wyjątkową perspektywę. Clark jest konsultantem SEO mieszkającym w Australii. Na blogu SEO eksperci dzielą się badaniami, blogami i przewodnikami na temat działania funkcji wyszukiwania i tego, jak sprawić, żeby rankingi SEO działały na rzecz marketingu, a nie przeciwko nim. Oferują regularne aktualizacje na temat zmian wprowadzanych przez Google w algorytmach oraz zapewniają porady ekspertów i spostrzeżenia dotyczące tego, jak dostosować się do zmian i nadążać za najnowszymi trendami i aktualizacjami.",[220,5784,5786],{"id":5785},"mangools-blog","Mangools Blog",[16,5788,5789],{},[32,5790],{"alt":5791,"src":5792},"image 116","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-116-1024x870.png",[16,5794,5689,5795,5800],{},[182,5796,5799],{"href":5797,"rel":5798},"https:\u002F\u002Fmangools.com\u002Fblog",[349],"blogu Mangools"," można zobaczyć wiele wnikliwych ciekawostek. Znajdziesz tutaj informacje, przewodniki, wywiady, a nawet artykuły w stylu „SEOpedii”, które wyjaśniają popularne terminy i koncepcje wyszukiwarek, np. obejmujące luki w linkach zwrotnych i ich optymalizację. ",[16,5802,5803,5804,5808],{},"Podobnie jak wszystkie świetne blogi SEO, obejmuje on szereg tematów, od optymalizacji, przez wyszukiwanie słów kluczowych, po ",[182,5805,5807],{"href":5111,"rel":5806},[349],"marketing",", a nawet wskazówki i triki dotyczące pisania blogów. Każdy post jest napisany prostym językiem, idealnym dla początkujących w SEO i marketingu, a także właścicieli małych firm na dowolnym rynku.",[220,5810,5615],{"id":5811},"search-engine-roundtable-1",[16,5813,5814],{},[32,5815],{"alt":5816,"src":5817},"image 117","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-117-1024x885.png",[16,5819,5820,5823],{},[182,5821,5615],{"href":5626,"rel":5822},[349]," to blog, do którego zwracają się eksperci i początkujący, gdy chcą być na bieżąco z najnowszymi wiadomościami i trendami w świecie SEO. Blog ten informuje o wszystkich aktualnościach związanych z SEO. Ze względu na to, że branża SEO stale się zmienia i dostosowuje, blog Search Engine Roundtable jest często aktualizowany, czasami nawet pięć lub więcej razy dziennie, gdy mają miejsce duże zmiany.",[220,5825,5827],{"id":5826},"yoast-seo-blog","Yoast SEO Blog",[16,5829,5830],{},[32,5831],{"alt":5832,"src":5833},"image 118","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-118-1024x804.png",[16,5835,5836,5841,5842,5846],{},[182,5837,5840],{"href":5838,"rel":5839},"https:\u002F\u002Fyoast.com\u002Fseo-blog",[349],"Yoast SEO"," jest pomocny przy ogólnych ulepszeniach SEO, będąc szczególnie przydatnym dla tych, którzy chcą ulepszyć swoje SEO w WordPress. Jednak nawet użytkownicy innych platform internetowych mogą zastosować wskazówki w praktyce, ponieważ zostały one zaprojektowane tak, aby obejmowały wszystko i miały zastosowanie w niemal każdej branży. Yoast ma reputację najlepszej ",[182,5843,5845],{"href":4797,"rel":5844},[349],"wtyczki SEO"," do WordPressa na rynku. Blog z kolei oferuje szereg zasobów, które mogą pomóc wypełnić lukę pomiędzy treściami SEO dla początkujących i średniozaawansowanych.",{"title":34,"searchDepth":190,"depth":190,"links":5848},[5849,5850,5851,5855,5856,5860,5861],{"id":5393,"depth":190,"text":5394},{"id":5409,"depth":190,"text":5410},{"id":5429,"depth":190,"text":5430,"children":5852},[5853,5854],{"id":5445,"depth":359,"text":5446},{"id":5452,"depth":359,"text":5453},{"id":5459,"depth":190,"text":5460},{"id":5475,"depth":190,"text":5476,"children":5857},[5858,5859],{"id":5482,"depth":359,"text":5483},{"id":5489,"depth":359,"text":5490},{"id":5496,"depth":190,"text":5497},{"id":5500,"depth":190,"text":5501,"children":5862},[5863,5864,5865,5866,5867,5868,5869,5870,5871,5872,5873,5874,5875,5876,5877,5878,5879],{"id":5510,"depth":359,"text":5511},{"id":5527,"depth":359,"text":5528},{"id":5550,"depth":359,"text":5551},{"id":5573,"depth":359,"text":5574},{"id":5591,"depth":359,"text":5592},{"id":5614,"depth":359,"text":5615},{"id":5631,"depth":359,"text":5632},{"id":5655,"depth":359,"text":5656},{"id":5679,"depth":359,"text":5680},{"id":5698,"depth":359,"text":5699},{"id":5715,"depth":359,"text":5716},{"id":5732,"depth":359,"text":5733},{"id":5749,"depth":359,"text":5750},{"id":5767,"depth":359,"text":5768},{"id":5785,"depth":359,"text":5786},{"id":5811,"depth":359,"text":5615},{"id":5826,"depth":359,"text":5827},"SEO","2024-03-28","Najlepsze SEO Blog w Polsce i na świecie – Linkhouse Z tego artykułu dowiesz się o najlepszych blogach SEO w Polsce. Każdy z przedstawionych blogów SEO w naszym artykule jest sam w sobie przydat","\u002Fblog\u002Fimages\u002Fnajlepsze-blogi-seo.jpg",{},"\u002Fblog\u002Fnajlepsze-blogi-seo","12 min czytania",{"title":5376,"description":5882},"blog\u002Fnajlepsze-blogi-seo","meJSci9XiP75MOZjQcTtvbWwYPHw7TPvnW1DogA4tVw",{"id":5891,"title":5892,"author":377,"body":5893,"category":1508,"coverStyle":197,"date":6246,"description":6247,"excerpt":197,"extension":200,"image":6248,"meta":6249,"navigation":203,"path":6250,"readTime":6251,"seo":6252,"seoDescription":197,"stem":6253,"__hash__":6254},"blog\u002Fblog\u002Fai-copywriting-tworzenie-tresci.md","AI copywriting — tworzenie treści ze sztuczną inteligencją",{"type":9,"value":5894,"toc":6218},[5895,5898,5902,5907,5910,5916,5920,5926,5930,5933,5936,5940,5943,5946,5950,5953,5956,5959,5963,5966,5970,5973,5977,5980,5984,5987,5991,5994,6003,6007,6010,6014,6017,6021,6024,6038,6043,6047,6053,6059,6065,6069,6072,6076,6082,6086,6089,6100,6104,6107,6118,6122,6125,6136,6140,6164,6168,6171,6182,6186,6189,6200],[16,5896,5897],{},"Czy sztuczna inteligencja może zastąpić copywritera? Odpowiedź nie jest taka oczywista, jak mogłoby się wydawać, bo… i tak, i nie. Nie ulega wątpliwości, że AI do pisania ma ogromny potencjał w tej dziedzinie, ale nie oznacza to, że copywriterzy staną się zbędni. Zresztą ta dyskusja to bardzo niewielki wycinek wszystkich zagadnień związanych z AI copywritingiem. Czy marketing treści może istnieć bez AI? Jak użyć narzędzi do pisania tekstów?",[12,5899,5901],{"id":5900},"ai-copywriting-wykorzystanie-sztucznej-inteligencji-i-ai-do-pisania-jak-to-działa","AI copywriting: wykorzystanie sztucznej inteligencji i AI do pisania. Jak to działa?",[16,5903,5904],{},[224,5905,5906],{},"Chcesz dowiedzieć się, jak wygenerować content SEO czy sprzedażowy? A może sprawdzić, jak pisać treści z zastosowaniem sztucznej inteligencji na własny użytek? Dzięki AI możesz wnieść swój marketing internetowy na zupełnie nowy poziom. W jaki sposób? Podpowiadamy!",[16,5908,5909],{},"Zacznijmy od tego, jak właściwie działają teksty generowane przez AI, i do czego można je wykorzystać w świecie marketingu internetowego. Musisz zdawać sobie sprawę z tego, że Twoi konkurenci wykorzystują sztuczną inteligencję i wdrażają uczenie maszynowe dla najlepszych wyników. Zobacz, co musisz wiedzieć, aby ich wyprzedzić!",[16,5911,5912],{},[32,5913],{"alt":5914,"src":5915},"ai copywriting","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F04\u002Fai-copywriting-1024x585.webp",[12,5917,5919],{"id":5918},"treści-ai-jak-działa-uczenie-maszynowe-sztuczna-inteligencja-w-copywritingu-ai","Treści AI. Jak działa uczenie maszynowe? Sztuczna inteligencja w copywritingu AI",[16,5921,5922,5925],{},[224,5923,5924],{},"Treści AI, generowane przez sztuczną inteligencję, stają się coraz popularniejszym narzędziem w świecie copywritingu."," Opierając się na algorytmach uczenia maszynowego, automatyzują proces tworzenia tekstów, co otwiera nowe możliwości dla copywriterów i asystentów blogowych.",[220,5927,5929],{"id":5928},"copywriting-ai-od-podszewki-jak-działa-uczenie-maszynowe","Copywriting AI od podszewki. Jak działa uczenie maszynowe?",[16,5931,5932],{},"Pozwala komputerom uczyć się bez programowania. W przypadku generowania treści AI, algorytmy uczą się na podstawie ogromnych zbiorów danych tekstowych, takich jak artykuły, książki i strony internetowe. Analizując te dane, algorytmy rozpoznają wzorce i zależności, co pozwala im generować nowe teksty o podobnej strukturze i stylistyce.",[16,5934,5935],{},"Poza uczeniem maszynowym musimy wyróżnić:",[220,5937,5939],{"id":5938},"algorytmy","Algorytmy",[16,5941,5942],{},"Definiują sposób, w jaki systemy AI będą przetwarzać informacje i podejmować decyzje.",[16,5944,5945],{},"Istnieje wiele różnych typów algorytmów AI, np. algorytmy uczenia maszynowego (związane właśnie z tym, o czym pisaliśmy powyżej), sieci neuronowe, algorytmy ewolucyjne i wiele więcej.",[220,5947,5949],{"id":5948},"dane","Dane",[16,5951,5952],{},"To tak naprawdę paliwo AI. Sztuczna inteligencja zaczyna uczyć się na podstawie danych i wykorzystuje je do generowania modeli, przewidywania wyników i podejmowania decyzji.",[16,5954,5955],{},"Dane mogą mieć różne postacie, np. tekst, obrazy, dźwięki, wideo i dane czujników.",[16,5957,5958],{},"Im więcej danych ma generator treści AI, tym lepsze będą jego wyniki.",[220,5960,5962],{"id":5961},"sieci-neuronowe","Sieci neuronowe",[16,5964,5965],{},"To ważny element pisania AI: sieci neuronowe są modelem obliczeniowym inspirowanym budową ludzkiego mózgu. Składają się z warstw sztucznych neuronów, które, połączone ze sobą, potrafią rozpoznawać wzorce w danych i przewidywać wyniki.",[220,5967,5969],{"id":5968},"sprzęt","Sprzęt",[16,5971,5972],{},"Tak, systemy AI wymagają sprzętu, by działać! I to nie byle jakiego: takiego, który pozwoli im na przetwarzanie dużych ilości danych. Do uruchamiania systemów AI często używa się kart graficznych (GPU) i specjalizowanych chipów AI.",[12,5974,5976],{"id":5975},"narzędzia-ai-do-generowania-treści-jaki-generator-treści-ai-wybrać","Narzędzia AI do generowania treści. Jaki generator treści AI wybrać?",[16,5978,5979],{},"Na rynku dostępnych jest wiele narzędzi AI, które mogą usprawnić pracę copywritera i generować treści wysokiej jakości. Kilka przykładów? Proszę bardzo!",[220,5981,5983],{"id":5982},"narzędzie-ai-jasper","Narzędzie AI Jasper",[16,5985,5986],{},"To asystent pisania  –  narzędzie do generowania różnego rodzaju treści, od opisów produktów po artykuły blogowe, a nawet posty na social media. Jasper oferuje również funkcję tłumaczenia treści na wiele języków, co czyni go idealnym narzędziem dla firm działających na globalnym rynku.",[220,5988,5990],{"id":5989},"generator-copyai","Generator Copy.ai",[16,5992,5993],{},"Podobne do Jaspera narzędzie, które wyróżnia się intuicyjnym interfejsem i łatwością użytkowania. Copy.ai oferuje również funkcję tworzenia landing page’y, co pozwala na szybkie i proste tworzenie stron sprzedażowych. Dzięki AI takiemu jak to narzędzie wygenerujesz treści na dużą skalę w krótkim czasie.",[16,5995,5996,5997,3222,6000,284],{},"Wskazówka: dobre generatory treści pomogą Ci m.in. tworzyć treści na ",[182,5998,975],{"href":5156,"rel":5999},[349],[182,6001,4855],{"href":5327,"rel":6002},[349],[220,6004,6006],{"id":6005},"ai-copywriter-rytr","AI copywriter Rytr",[16,6008,6009],{},"Narzędzie skoncentrowane na generowaniu krótkich treści, takich jak nagłówki, meta opisy, slogany, a nawet tweety. Rytr doskonale sprawdza się w tworzeniu treści zwięzłych i chwytliwych, które przyciągają uwagę odbiorców. Ma też funkcję tworzenia dłuższych artykułów, ale wiążą się z tym pewne ograniczenia.",[220,6011,6013],{"id":6012},"ai-copywriting-z-writesonic","AI copywriting z Writesonic",[16,6015,6016],{},"Oferuje szeroki zakres funkcji, w tym generowanie treści, tłumaczenie, a nawet tworzenie grafik. Możesz w nim przygotować artykuł blogowy od A do Z. Writesonic wyróżnia się przystępną ceną i bogatą bazą szablonów promptów, co czyni go idealnym narzędziem dla początkujących copywriterów.",[220,6018,6020],{"id":6019},"narzędzie-linkhouse-surfer-ai","Narzędzie Linkhouse + Surfer AI",[16,6022,6023],{},"Narzędzia do tworzenia treści mogą podnieść jakość Twojej codziennej pracy. W Linkhouse oferujemy naszym klientom moduł do automatycznego tworzenia treści, który został stworzony we współpracy z Surfer AI. To narzędzie pozwala na generowanie treści zoptymalizowanych pod kątem SEO, co jest pozwoli osiągnąć Ci wysokie pozycje w wyszukiwarkach. Moduł do automatycznego tworzenia treści Linkhouse oferuje następujące funkcje:",[51,6025,6026,6029,6032,6035],{},[54,6027,6028],{},"generowanie treści na podstawie słów kluczowych;",[54,6030,6031],{},"automatyczna optymalizacja treści pod kątem SEO;",[54,6033,6034],{},"dostosowanie stylu i tonu treści do różnych odbiorców;",[54,6036,6037],{},"tworzenie treści w różnych formatach, takich jak artykuły blogowe, opisy produktów, a nawet posty na social media.",[16,6039,6040],{},[182,6041,4736],{"href":4734,"rel":6042},[349],[12,6044,6046],{"id":6045},"czy-ai-zastąpi-copywriterów-sztuczna-inteligencja-a-content-marketing","Czy AI zastąpi copywriterów? Sztuczna inteligencja a content marketing",[16,6048,6049,6052],{},[224,6050,6051],{},"Jeśli tworzysz treści w content marketingu, nie musisz mieć obaw, że AI całkowicie zastąpi copywriterów."," Sztuczna inteligencja może być naprawdę wyśmienitym narzędziem w rękach copywritera, pomagając mu tworzyć treści szybciej i sprawniej, ale nie zastąpi jego kreatywności, umiejętności analitycznego myślenia, zrozumienia języka i kontekstu kulturowego**.**",[16,6054,6055,6058],{},[224,6056,6057],{},"AI może pomóc copywriterom w usprawnieniu ich pracy i stworzeniu lepszych treści, ale najprawdopodobniej nie zastąpi ich całkowicie."," Pamiętaj: Twój marketingowy kunszt ma tu ogromne znaczenie, jeśli chcesz wyróżnić się na rynku i przetrwać!",[16,6060,6061,6062],{},"Nie oznacza to, że treści tworzone z pomocą AI są niskiej jakości czy niedopracowane pod kątem SEO czy marketingu treści; musisz natomiast pamiętać, że algorytmy sztucznej inteligencji nie są jeszcze idealne, dlatego zdarza się, że copywriterzy  po prostu lepiej rozumieją np. znaczenie potrzeb użytkowników. Dlatego na początku pracy z AI warto tworzyć treści, które potem sprawdzi copywriter i w razie czego podzieli się feedbackiem. ",[224,6063,6064],{},"W międzyczasie wypracujesz sobie sprawdzone prompty i wybierzesz takie narzędzie, dzięki któremu AI w content marketingu Twojej firmy zagości na dobre. Może będzie to właśnie Surfer SEO w Linkhouse?",[220,6066,6068],{"id":6067},"czy-tekst-stworzony-przez-ai-będzie-unikalny","Czy tekst stworzony przez AI będzie unikalny?",[16,6070,6071],{},"W teorii –  tekst stworzony przez AI może być unikalny, w praktyce jednak jest to mało prawdopodobne, szczególnie jeśli temat jest bardzo popularny lub AI copywriter nie dostał danych od Ciebie. Modele AI do generowania tekstu są szkolone na ogromnych zestawach danych tekstowych, które zawierają już wiele istniejących treści.",[12,6073,6075],{"id":6074},"zastosowanie-ai-w-marketingu-internetowym-jak-tworzyć-treści-seo-i-marketingowe-z-ai-do-pisania","Zastosowanie AI w marketingu internetowym. Jak tworzyć treści SEO i marketingowe z AI do pisania?",[16,6077,6078,6079],{},"Najwyższa pora omówić, w jaki sposób warto korzystać z narzędzi do AI, aby ułatwić sobie proces tworzenia treści. Sztuczna inteligencja w marketingu może się przydać do pisania różnego rodzaju treści, od wpisów w social mediach po obszerne artykuły. ",[224,6080,6081],{},"Działasz w branży marketingu internetowego? Czytaj dalej!",[220,6083,6085],{"id":6084},"posty-w-mediach-społecznościowych","Posty w mediach społecznościowych",[16,6087,6088],{},"AI może:",[51,6090,6091,6094,6097],{},[54,6092,6093],{},"analizować trendy i identyfikować tematy, które interesują Twoich odbiorców;",[54,6095,6096],{},"generować posty w różnych formatach, np. tekst, zdjęcia, filmy;",[54,6098,6099],{},"automatyzować publikowanie postów w różnych mediach społecznościowych.",[220,6101,6103],{"id":6102},"ai-seo-copywriting-optymalizacje-seo-tekstów","AI SEO copywriting (optymalizacje SEO tekstów)",[16,6105,6106],{},"Tutaj AI ma szansę przydać się do takich działań jak:",[51,6108,6109,6112,6115],{},[54,6110,6111],{},"analiza fraz kluczowych, na które chcesz się pozycjonować i wyświetlać w wynikach wyszukiwania;",[54,6113,6114],{},"optymalizacje SEO tekstów, np. przez umieszczanie odpowiednich słów kluczowych w treści;",[54,6116,6117],{},"generowanie meta opisów, tytułów i innych elementów optymalizacji SEO.",[220,6119,6121],{"id":6120},"prowadzenie-bloga","Prowadzenie bloga",[16,6123,6124],{},"Sztuczna inteligencja zaczyna świetnie radzić sobie z procesami blogowymi! Przyda Ci się, aby:",[51,6126,6127,6130,6133],{},[54,6128,6129],{},"generować pomysły na nowe wpisy blogowe;",[54,6131,6132],{},"pisać teksty blogowe na podstawie podanych przez Ciebie informacji;",[54,6134,6135],{},"optymalizować teksty blogowe pod kątem SEO.",[220,6137,6139],{"id":6138},"automatyzacja-zaplecza-seo","Automatyzacja zaplecza SEO",[16,6141,6142,6143,6148,6149,3222,6152,6155,6156,6159,6160,4999],{},"AI ma szansę wzmocnić Twoje ",[182,6144,6147],{"href":6145,"rel":6146},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzaplecze-seo\u002F",[349],"zaplecze SEO",", a co za tym idzie – przydaje się w przypadku pozycjonowania. A jeśli mowa o automatyzacji działań, możemy polecić Twojej uwadze kilka interesujących usług z zakresu link buildingu: ",[182,6150,5010],{"href":5008,"rel":6151},[349],[182,6153,5022],{"href":5206,"rel":6154},[349]," z Linkhouse pójdą Ci dużo szybciej. Ale pamiętaj! Najpierw sprawdź swój ",[182,6157,4647],{"href":5093,"rel":6158},[349],". W jaki sposób? ",[182,6161,6163],{"href":5099,"rel":6162},[349],"Audyt linków",[220,6165,6167],{"id":6166},"kampanie-reklamowe","Kampanie reklamowe",[16,6169,6170],{},"Z pomocą generatora treści możesz nie tylko zadbać o automatyzację w obszarze kampanii, lecz także:",[51,6172,6173,6176,6179],{},[54,6174,6175],{},"wypróbować generowanie sloganów i innych treści reklamowych;",[54,6177,6178],{},"personalizować treści reklamowe dla różnych odbiorców stosunkowo niskim kosztem;",[54,6180,6181],{},"optymalizować treści reklamowe pod kątem konwersji.",[220,6183,6185],{"id":6184},"przetwarzanie-języka-naturalnego-w-różnych-celach","Przetwarzanie języka naturalnego w różnych celach",[16,6187,6188],{},"Chcesz pisać ciekawe treści? Skorzystaj z tego, że AI jest w stanie przetwarzać duże ilości języka naturalnego. Właśnie dlatego może:",[51,6190,6191,6194,6197],{},[54,6192,6193],{},"analizować opinie i komentarze klientów;",[54,6195,6196],{},"generować spersonalizowane rekomendacje produktowe;",[54,6198,6199],{},"tworzyć chatboty, które odpowiadają na pytania klientów.",[16,6201,6202,947,6205,947,6211,6214,6215],{},[224,6203,6204],{},"Copywriting AI w",[182,6206,6208],{"href":5111,"rel":6207},[349],[224,6209,6210],{},"content marketingu",[224,6212,6213],{},"może być bardzo pomocnym narzędziem dla specjalistów."," Teksty generowane przez AI usprawniają ich pracę, a właściwie dobrany asystent AI pozwoli pisać treści na najwyższym poziomie. Skorzystaj z połączenia Linkhouse i Surfera SEO, aby generować jeszcze więcej pomysłów na treści i generować duże ilości contentu dla swojej grupy docelowej. ",[224,6216,6217],{},"Poznaj algorytmy sztucznej inteligencji i pamiętaj, że warto korzystać z nowoczesnych rozwiązań!",{"title":34,"searchDepth":190,"depth":190,"links":6219},[6220,6221,6228,6235,6238],{"id":5900,"depth":190,"text":5901},{"id":5918,"depth":190,"text":5919,"children":6222},[6223,6224,6225,6226,6227],{"id":5928,"depth":359,"text":5929},{"id":5938,"depth":359,"text":5939},{"id":5948,"depth":359,"text":5949},{"id":5961,"depth":359,"text":5962},{"id":5968,"depth":359,"text":5969},{"id":5975,"depth":190,"text":5976,"children":6229},[6230,6231,6232,6233,6234],{"id":5982,"depth":359,"text":5983},{"id":5989,"depth":359,"text":5990},{"id":6005,"depth":359,"text":6006},{"id":6012,"depth":359,"text":6013},{"id":6019,"depth":359,"text":6020},{"id":6045,"depth":190,"text":6046,"children":6236},[6237],{"id":6067,"depth":359,"text":6068},{"id":6074,"depth":190,"text":6075,"children":6239},[6240,6241,6242,6243,6244,6245],{"id":6084,"depth":359,"text":6085},{"id":6102,"depth":359,"text":6103},{"id":6120,"depth":359,"text":6121},{"id":6138,"depth":359,"text":6139},{"id":6166,"depth":359,"text":6167},{"id":6184,"depth":359,"text":6185},"2024-03-27","Czy sztuczna inteligencja może zastąpić copywritera? Odpowiedź nie jest taka oczywista, jak mogłoby się wydawać, bo… i tak, i nie. Nie ulega wątpliwości, że AI do pisania ma ogromny potencjał w tej dz","\u002Fblog\u002Fimages\u002Fai-copywriting-tworzenie-tresci.jpg",{},"\u002Fblog\u002Fai-copywriting-tworzenie-tresci","7 min czytania",{"title":5892,"description":6247},"blog\u002Fai-copywriting-tworzenie-tresci","xL-3mODEMWrnedCOM9ktpmGhWBky8g2VZN93Xt-OtSM",{"id":6256,"title":6257,"author":377,"body":6258,"category":5880,"coverStyle":197,"date":6705,"description":6706,"excerpt":197,"extension":200,"image":6707,"meta":6708,"navigation":203,"path":6709,"readTime":6251,"seo":6710,"seoDescription":197,"stem":6711,"__hash__":6712},"blog\u002Fblog\u002Fnajlepsze-kanaly-seo-na-youtube.md","Najlepsze kanały SEO na YouTube w Polsce i na świecie",{"type":9,"value":6259,"toc":6685},[6260,6275,6279,6282,6285,6329,6332,6335,6340,6343,6353,6356,6361,6364,6367,6374,6377,6382,6385,6388,6395,6398,6403,6406,6409,6416,6420,6425,6428,6431,6434,6441,6444,6449,6452,6455,6458,6465,6468,6473,6476,6479,6482,6489,6492,6497,6500,6503,6506,6513,6516,6521,6524,6527,6534,6538,6543,6546,6549,6552,6559,6563,6568,6571,6574,6577,6583,6587,6592,6595,6598,6601,6608,6611,6616,6619,6622,6625,6628,6635,6638,6643,6646,6649,6656,6659,6664,6667,6670,6677,6679,6682],[16,6261,6262,947,6265,947,6272],{},[224,6263,6264],{},"Bycie na bieżąco z najnowszymi strategiami SEO jest kluczowe dla osób, które chcą poprawić pozycje w wynikach SERP (ang. Search Engine Results Page) w 2024 roku. YouTube to cenne źródło, za pośrednictwem którego branżowi specjaliści oferują praktyczne porady i spostrzeżenia dotyczące ulepszania praktyk SEO. Badania wykazały, że YouTube ma ponad",[182,6266,6269],{"href":6267,"rel":6268},"https:\u002F\u002Ftimqueen.com\u002Fyoutube-number-of-channels\u002F",[349],[224,6270,6271],{},"113,9 miliona",[224,6273,6274],{},"aktywnych kanałów. W konsekwencji znalezienie odpowiednich rozwiązań wideo, szczególnie pod kątem potrzeb SEO, może być bardzo trudne. W tym artykule przedstawiamy 14 najpopularniejszych kanałów SEO w YouTube, które warto śledzić w tym roku!",[12,6276,6278],{"id":6277},"jakie-są-najlepsze-kanały-seo-na-youtube","Jakie są najlepsze kanały SEO na YouTube?",[16,6280,6281],{},"Po ocenie wielu kanałów SEO w serwisie YouTube wybraliśmy 14 najlepszych, które mogą okazać się korzystne pod kątem merytorycznym. Niezależnie od tego, czy jesteś doświadczonym specjalistą ds. marketingu, właścicielem firmy internetowej, czy początkującym freelancerem, poniższe kanały YouTube o SEO pomogą być na bieżąco z najnowszymi trendami w zakresie optymalizacji pod kątem wyszukiwarek.",[16,6283,6284],{},"14 najlepszych kanałów SEO na YouTube to:",[678,6286,6287,6289,6292,6295,6298,6301,6303,6306,6309,6311,6314,6317,6320,6323,6326],{},[54,6288,377],{},[54,6290,6291],{},"Senuto",[54,6293,6294],{},"Tomasz Guzik",[54,6296,6297],{},"Top Online",[54,6299,6300],{},"SEMRush",[54,6302,1405],{},[54,6304,6305],{},"Google Search Central",[54,6307,6308],{},"Craig Campbell",[54,6310,4955],{},[54,6312,6313],{},"Nathana Gotcha",[54,6315,6316],{},"Juliana Goldiego",[54,6318,6319],{},"Matta Diggity’ego",[54,6321,6322],{},"Ranking Academy",[54,6324,6325],{},"Kasra Dash",[54,6327,6328],{},"Doug Cunnington",[16,6330,6331],{},"Poniżej przedstawiamy szczegóły.",[220,6333,377],{"id":6334},"linkhouse",[16,6336,6337],{},[32,6338],{"alt":34,"src":6339},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-1-1024x873.png",[16,6341,6342],{},"Na wstępie zapraszamy Cię do sprawdzenia naszego kanału YouTube, na którym regularnie pojawiają się webinary z ekspertami z polskiej branży SEO. Oprócz tego, znajdziesz na nim filmy opisujące nasze rozwiązania i narzędzia – koniecznie subskrybuj aby być na bieżąco!",[16,6344,6345,6346],{},"Sprawdź: ",[224,6347,6348],{},[182,6349,6352],{"href":6350,"rel":6351},"https:\u002F\u002Fwww.youtube.com\u002F@LinkhousePL\u002F",[349],"https:\u002F\u002Fwww.youtube.com\u002F@LinkhousePL",[220,6354,6291],{"id":6355},"senuto",[16,6357,6358],{},[32,6359],{"alt":34,"src":6360},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-2.png",[16,6362,6363],{},"Kanał YouTube Senuto oferuje różnorodne poradniki i instruktaże na temat SEO. Znajdziesz tu aktualności dotyczące najnowszych funkcji i ulepszeń w Senuto. To idealne miejsce dla każdego, kto chce pogłębić swoją wiedzę na temat SEO i nauczyć się stosować najlepsze praktyki w dziedzinie pozycjonowania.",[16,6365,6366],{},"Subskrybenci: ponad 2 500",[16,6368,6369],{},[182,6370,6373],{"href":6371,"rel":6372},"https:\u002F\u002Fwww.youtube.com\u002F@senutopolska",[349],"Subskrybuj kanał Senuto na YouTube",[220,6375,6294],{"id":6376},"tomasz-guzik",[16,6378,6379],{},[32,6380],{"alt":34,"src":6381},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-15.png",[16,6383,6384],{},"Za pośrednictwem kanału Tomasza Guzika odkryjesz, jak zwiększyć sprzedaż w Social Media i e-commerce. Tomasz, dzięki swojemu doświadczeniu we współpracy z rozmaitymi markami, zarówno polskimi, jak i międzynarodowymi, oferuje praktyczne porady dotyczące skutecznego prowadzenia działań reklamowych w Internecie. Każdy film to źródło wiedzy na temat strategii, umożliwiających osiągnięcie lepszych wyników w sprzedaży online.",[16,6386,6387],{},"Subskrybenci: ponad 16 000",[16,6389,6390],{},[182,6391,6394],{"href":6392,"rel":6393},"https:\u002F\u002Fwww.youtube.com\u002F@TomaszGuzikpl",[349],"Subskrybuj kanał Tomasz Guzik na YouTube",[220,6396,6297],{"id":6397},"top-online",[16,6399,6400],{},[32,6401],{"alt":34,"src":6402},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-4.png",[16,6404,6405],{},"Kanał Top Online prezentuje podejście najbardziej zautomatyzowanej agencji SEO w Polsce. Zespół nie kryje know-how, lecz dzieli się praktyczną wiedzą o pozycjonowaniu, umożliwiając zrozumienie skomplikowanych procesów i strategii stojących za efektywnym SEO. Subskrybując ten kanał, zyskujesz dostęp do eksperckich porad, które pomogą Ci poprawić widoczność Twojej strony w wynikach wyszukiwania Google. Przełoży się to potencjalnie na większy ruch i wyższe przychody.",[16,6407,6408],{},"Subskrybenci: ponad 500",[16,6410,6411],{},[182,6412,6415],{"href":6413,"rel":6414},"https:\u002F\u002Fwww.youtube.com\u002F@toponlinepl\u002Fvideos",[349],"Subskrybuj kanał TopOnline na YouTube",[220,6417,6419],{"id":6418},"semrush","Semrush",[16,6421,6422],{},[32,6423],{"alt":34,"src":6424},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-11.png",[16,6426,6427],{},"Usługi Semrush są doskonałe, jednak głównym wyróżnikiem jest zaangażowanie w oferowanie marketerom kompleksowych rozwiązań – w tym aktualne wpisy na blogu, regularne seminaria internetowe i skrupulatnie prowadzony kanał YouTube.",[16,6429,6430],{},"Na ich YouTube’ie znajdziesz fantastyczne filmy na różne tematy – od podstaw SEO po złożone koncepcje. Niezależnie od tego, czy dopiero zaczynasz przygodę z SEO, czy jesteś profesjonalistą, na tym kanale odkryjesz wyjątkowo cenne treści.",[16,6432,6433],{},"Subskrybenci: ponad 176 000 ",[16,6435,6436],{},[182,6437,6440],{"href":6438,"rel":6439},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FSEMrushHQ\u002F",[349],"Subskrybuj kanał Semrush na YouTube",[220,6442,1405],{"id":6443},"ahrefs",[16,6445,6446],{},[32,6447],{"alt":34,"src":6448},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-3.png",[16,6450,6451],{},"Ahrefs jest znane jako wiodące narzędzie SEO w branży. Nic więc dziwnego, że ich kanał YouTube oferuje najwyższej klasy treści związane z SEO i digital marketingiem. Niezależnie od tego, czy jesteś nowicjuszem w SEO, czy profesjonalistą, na tym kanale odkryjesz cenne informacje, które pomogą Ci podnieść swoje umiejętności w zakresie SEO i marketingu treści.",[16,6453,6454],{},"Większość narzędzi do analizy SEO tworzy treści na YouTube, ale Ahrefs wyróżnia się swoim zaangażowaniem w regularne publikowanie samouczków informacyjnych na kluczowe tematy związane z SEO i content marketingiem. Kanał ten może się pochwalić ponad 450 000 subskrybentów.",[16,6456,6457],{},"Subskrybenci: ponad 494 000",[16,6459,6460],{},[182,6461,6464],{"href":6462,"rel":6463},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FAhrefsCom\u002F",[349],"Subskrybuj kanał Youtube ahrefs",[220,6466,6305],{"id":6467},"google-search-central",[16,6469,6470],{},[32,6471],{"alt":34,"src":6472},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-9.png",[16,6474,6475],{},"Oficjalny kanał YouTube Google Search Central jest niezbędny, aby uzyskać dostęp do cennych spostrzeżeń i ważnych zasobów, które pomogą poprawić pozycje Twojej strony w organicznych wynikach wyszukiwania.",[16,6477,6478],{},"Kanał oferuje porady i spostrzeżenia dotyczące SEO, a także cykliczny segment zatytułowany #AskGooglebot, w którym John Mueller, rzecznik Google ds. wyszukiwania, odpowiada na zapytania dotyczące SEO zadawane przez użytkowników Twittera.",[16,6480,6481],{},"Subskrybenci: ponad 615 000 ",[16,6483,6484],{},[182,6485,6488],{"href":6486,"rel":6487},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FGoogleSearchCentral\u002F",[349],"Subskrybuj kanał YouTube Google Search Central",[220,6490,6308],{"id":6491},"craig-campbell",[16,6493,6494],{},[32,6495],{"alt":34,"src":6496},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-12.png",[16,6498,6499],{},"Craig Campbell to ceniona persona w dziedzinie SEO z ponad 18-letnim doświadczeniem z Glasgow. Jego kanał YouTube jest wiarygodnym źródłem informacji dla entuzjastów SEO na każdym poziomie umiejętności. Ma ponad 120 000 subskrybentów. Znajdziesz tutaj mnóstwo wskazówek, porad, seminariów internetowych i tutoriali.",[16,6501,6502],{},"Kanał obejmuje tematy od kluczowych zapytań SEO dotyczących copywritingu AI i Black Hat SEO, aż po szczegółowe filmy na temat praktycznych strategii SEO oraz technik budowania linków. Zawartą wiedzę dedykujemy dla specjalistów SEO, blogerów i marketerów zajmujących się afiliacjami.",[16,6504,6505],{},"Subskrybenci: ponad 152 000",[16,6507,6508],{},[182,6509,6512],{"href":6510,"rel":6511},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FCraigcampbellseoUk\u002F",[349],"Subskrybuj kanał YouTube Craig Campbell",[220,6514,4955],{"id":6515},"moz",[16,6517,6518],{},[32,6519],{"alt":34,"src":6520},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-5.png",[16,6522,6523],{},"Odkąd Rand Fishkin, znany założyciel Moz, rozstał się z firmą, Moz przeszedł zauważalne zmiany. Zaobserwowano przede wszystkim znaczny spadek wyświetleń ich treści na YouTube. Warto jednak zauważyć, że czasami pojawiają się jakościowe filmiki obejmujące „Whiteboard Friday”. Biorąc to pod uwagę, Moz oferuje ogromną kolekcję filmów, które muszą obejrzeć nowicjusze i blogerzy zajmujący się SEO. Renomowana seria Whiteboard Friday pozostaje ciągle aktywna, skutecznie prezentując unikalne, najnowsze pomysły i trendy marketingowe.",[16,6525,6526],{},"Subskrybenci: ponad 92 800 ",[16,6528,6529],{},[182,6530,6533],{"href":6531,"rel":6532},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FMozHQ",[349],"Subskrybuj kanał YouTube Moz",[220,6535,6537],{"id":6536},"nathan-gotch","Nathan Gotch",[16,6539,6540],{},[32,6541],{"alt":34,"src":6542},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-7.png",[16,6544,6545],{},"Jeśli szukasz kanału skupiającego się na SEO, rozważ kanał Nathana Gotcha. Gotch jest znany ze swojego wyjątkowego bloga o SEO, natomiast jego kanał YouTube zyskuje uznanie dzięki umiejętności upraszczania złożonych tematów SEO w jasny i przystępny sposób w formie wideo.",[16,6547,6548],{},"Chociaż Gotch nie może pochwalić się tak dużą liczbą subskrybentów, jak inni YouTuberzy zajmujący się SEO na tej liście, jego filmy dostarczają cennych spostrzeżeń i poruszają szeroki zakres tematów SEO.",[16,6550,6551],{},"Subskrybenci: ponad 86 200 ",[16,6553,6554],{},[182,6555,6558],{"href":6556,"rel":6557},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FGotchSEO",[349],"Subskrybuj kanał YouTube Nathana Gotcha",[220,6560,6562],{"id":6561},"julian-goldie","Julian Goldie",[16,6564,6565],{},[32,6566],{"alt":34,"src":6567},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-10.png",[16,6569,6570],{},"Julian Goldie na swoim kanale YouTube przedstawia praktyczne taktyki i strategie SEO, dzięki którym właściciele witryn mogą zapewnić sobie pierwsze miejsce w Google. Za sprawą przyjaznych dla użytkownika filmów publikowanych trzy razy w tygodniu uczy sprawdzonych metod wzmacniania linków zwrotnych, zwiększania ruchu i poprawiania pozycji w wyszukiwarkach.",[16,6572,6573],{},"Julian wzbogaca swoje tutoriale o rzeczywiste studia przypadków SEO (case studies), prezentujące sprawdzone metody, które przynoszą rezultaty.",[16,6575,6576],{},"Subskrybenci: ponad 72 300 ",[16,6578,6579],{},[182,6580,6558],{"href":6581,"rel":6582},"https:\u002F\u002Fwww.youtube.com\u002F@JulianGoldieSEO",[349],[220,6584,6586],{"id":6585},"matt-diggity","Matt Diggity",[16,6588,6589],{},[32,6590],{"alt":34,"src":6591},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-13.png",[16,6593,6594],{},"Dzięki bogatej wiedzy z zakresu SEO Matt Diggity wspierał wiele osób w ramach przedsięwzięć takich jak The Affiliate Lab, The Search Initiative, dzieli się na swoim kanale prostymi spostrzeżeniami dotyczącymi SEO, które pomogą zwiększyć ruch organiczny w Twojej witrynie.",[16,6596,6597],{},"Oprócz praktycznych przewodników obejmujących różne tematy SEO, na jego kanale znajdziesz liczne studia przypadków SEO i przykłady bazujące na przykładach z życia.",[16,6599,6600],{},"Subskrybenci: ponad 150 000",[16,6602,6603],{},[182,6604,6607],{"href":6605,"rel":6606},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FMattDiggity\u002F",[349],"Subskrybuj kanał YouTube Matta Diggity’ego",[220,6609,6322],{"id":6610},"ranking-academy",[16,6612,6613],{},[32,6614],{"alt":34,"src":6615},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-8.png",[16,6617,6618],{},"Ten kanał ma na celu pomóc w osiągnięciu najwyższych pozycji w organicznych wynikach wyszukiwania i uzyskaniu lepszej widoczności w Internecie. Wyróżnia się jako jeden z najbardziej rozwojowych kanałów SEO na YouTube z bazą ponad 250 000 subskrybentów.",[16,6620,6621],{},"Luc Durand, twórca kanału, wnosi złożoną wiedzę specjalistyczną w zakresie marketingu online i tworzenia witryn internetowych. Jego filmy są skarbnicą spostrzeżeń i wskazówek dostosowanych do potrzeb właścicieli małych firm i początkujących przedsiębiorców, którzy chcą poprawić swoją widoczność w Internecie.",[16,6623,6624],{},"Filmy Duranda to obowiązkowy element, który pomoże Ci ulepszyć lokalne działania SEO, poprawić SEO w Google Moja Firma i ostatecznie zwiększyć widoczność Twojej firmy w Google.",[16,6626,6627],{},"Subskrybenci: ponad 256 000 ",[16,6629,6630],{},[182,6631,6634],{"href":6632,"rel":6633},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FRankingacademyUk\u002F",[349],"Subskrybuj kanał YouTube Ranking Academy",[220,6636,6325],{"id":6637},"kasra-dash",[16,6639,6640],{},[32,6641],{"alt":34,"src":6642},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-6.png",[16,6644,6645],{},"Jeśli chcesz udoskonalić SEO i przeprowadzić najwyższej klasy kampanię SEO dla swojej firmy, powinieneś sprawdzić kanał YouTube Kasry! Zagłębia się on w techniczne SEO, urzekające treści i drobnostki SEO poza witryną (np. pozyskiwanie linków zwrotnych, korzystanie z zewnętrznych źródeł wiedzy oraz ich linkowanie w tekście).",[16,6647,6648],{},"Subskrybenci: ponad 3500 ",[16,6650,6651],{},[182,6652,6655],{"href":6653,"rel":6654},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCG9dtL6WtTNYf12Iwv3zKAA",[349],"Subskrybuj kanał YouTube Kasry Dash",[220,6657,6328],{"id":6658},"doug-cunnington",[16,6660,6661],{},[32,6662],{"alt":34,"src":6663},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-14.png",[16,6665,6666],{},"Doug Cunnington, znany z Niche Site Project, to doświadczony digital marketer specjalizujący się w marketingu afiliacyjnym. Jego treści zawierają cenne porady dotyczące niszowych witryn partnerskich Amazon, techniki SEO, wskazówki dotyczące produktywności oraz praktyczne strategie zarządzania projektami.",[16,6668,6669],{},"Subskrybenci: ponad 103 000 ",[16,6671,6672],{},[182,6673,6676],{"href":6674,"rel":6675},"https:\u002F\u002Fwww.youtube.com\u002Fc\u002FDougCunnington\u002Ffeatured",[349],"Subskrybuj kanał YouTube Doug Cunnington",[12,6678,818],{"id":817},[16,6680,6681],{},"Podsumowując, bycie na bieżąco z najnowszymi strategiami SEO jest niezbędne do poprawy pozycji w organicznych wynikach wyszukiwania. 14 najlepszych kanałów SEO na YouTube, które wyróżniliśmy zapewniają dogłębną wiedzę marketerom, właścicielom firm i entuzjastom SEO. Z ich pomocą możesz udoskonalić swoje umiejętności w zakresie marketingu cyfrowego i dotrzymać kroku stale rozwijającemu się światu optymalizacji pod kątem wyszukiwarek.",[16,6683,6684],{},"Linkhouse oferuje kompleksową platformę usprawniającą proces zamawiania artykułów sponsorowanych. Dzięki ogromnej bazie danych zawierającej ponad 75 000 portali i zaawansowanym filtrom obsługiwanym przez Ahrefs, Semrush, Majestic i MOZ, z łatwością znajdziesz usługi idealne dla swoich potrzeb. Dodatkowo Linkhouse udostępnia dedykowane narzędzia, np. Link Planner, Backlink Gap oraz Topical Backlinks Tool, które pozwalają ulepszyć strategie linków i zwiększyć wydajność Twojej witryny.",{"title":34,"searchDepth":190,"depth":190,"links":6686},[6687,6704],{"id":6277,"depth":190,"text":6278,"children":6688},[6689,6690,6691,6692,6693,6694,6695,6696,6697,6698,6699,6700,6701,6702,6703],{"id":6334,"depth":359,"text":377},{"id":6355,"depth":359,"text":6291},{"id":6376,"depth":359,"text":6294},{"id":6397,"depth":359,"text":6297},{"id":6418,"depth":359,"text":6419},{"id":6443,"depth":359,"text":1405},{"id":6467,"depth":359,"text":6305},{"id":6491,"depth":359,"text":6308},{"id":6515,"depth":359,"text":4955},{"id":6536,"depth":359,"text":6537},{"id":6561,"depth":359,"text":6562},{"id":6585,"depth":359,"text":6586},{"id":6610,"depth":359,"text":6322},{"id":6637,"depth":359,"text":6325},{"id":6658,"depth":359,"text":6328},{"id":817,"depth":190,"text":818},"2024-03-26","Bycie na bieżąco z najnowszymi strategiami SEO jest kluczowe dla osób, które chcą poprawić pozycje w wynikach SERP (ang. Search Engine Results Page) w 2024 roku. YouTube to cenne źródło, za pośrednict","\u002Fblog\u002Fimages\u002Fnajlepsze-kanaly-seo-na-youtube.jpg",{},"\u002Fblog\u002Fnajlepsze-kanaly-seo-na-youtube",{"title":6257,"description":6706},"blog\u002Fnajlepsze-kanaly-seo-na-youtube","2xmhGpjeiQuBSa0fe1WgJfoZW4-5M9ipiJbs7woLY3M",{"id":6714,"title":6715,"author":377,"body":6716,"category":5880,"coverStyle":197,"date":7613,"description":7614,"excerpt":197,"extension":200,"image":7615,"meta":7616,"navigation":203,"path":7617,"readTime":5886,"seo":7618,"seoDescription":197,"stem":7619,"__hash__":7620},"blog\u002Fblog\u002Fnajlepsze-konferencje-seo.md","Najlepsze eventy i konferencje SEO w Polsce i na świecie w 2024",{"type":9,"value":6717,"toc":7589},[6718,6723,6727,6730,6734,6739,6745,6751,6757,6763,6773,6779,6783,6788,6793,6798,6803,6808,6816,6821,6825,6830,6835,6840,6845,6850,6858,6863,6867,6872,6877,6882,6887,6892,6900,6905,6909,6914,6919,6924,6929,6934,6942,6947,6951,6956,6961,6966,6971,6977,6985,6990,6994,6999,7004,7009,7014,7019,7028,7033,7037,7042,7047,7052,7057,7062,7070,7076,7080,7085,7090,7095,7100,7105,7113,7118,7122,7127,7132,7137,7142,7147,7164,7170,7174,7179,7184,7189,7199,7204,7212,7217,7225,7229,7234,7240,7246,7252,7257,7265,7270,7273,7279,7283,7288,7293,7298,7303,7308,7316,7322,7326,7331,7336,7341,7346,7351,7359,7364,7368,7373,7378,7383,7388,7393,7401,7406,7410,7415,7420,7425,7431,7436,7444,7449,7453,7458,7463,7468,7476,7481,7485,7490,7495,7500,7505,7511,7520,7525,7529,7534,7539,7544,7549,7554,7562,7567,7573,7577,7580,7583,7586],[16,6719,6720],{},[224,6721,6722],{},"Pomimo tego, że obecnie możesz uczestniczyć wirtualnie w wielu wydarzeniach biznesowych za pomocą kilku kliknięć – spotkania offline wciąż pozostają popularne, ponieważ nic nie może się równać z kontaktami osobistymi (face-to-face). Ze względu na wyższą produktywność i wpływ wydarzeń osobistych, specjaliści SEO aktywnie poszukują konferencji offline o charakterze biznesowym. Sprawdź nasz artykuł i dowiedz się o najlepszych konferencjach SEO, w których warto wziąć udział w 2024 roku!",[12,6724,6726],{"id":6725},"przeglądanie-listy-najlepszych-konferencji-seo-w-2024-r","Przeglądanie listy najlepszych konferencji SEO w 2024 r",[16,6728,6729],{},"Najlepsze konferencje SEO w 2024 roku:",[220,6731,6733],{"id":6732},"kulturalnie-o-seo-2024","Kulturalnie o SEO 2024",[16,6735,6736],{},[32,6737],{"alt":34,"src":6738},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-56.png",[16,6740,6741,6744],{},[224,6742,6743],{},"Gdzie"," : Warszawa",[16,6746,6747,6750],{},[224,6748,6749],{},"Kiedy"," : 28.03.2024 r.",[16,6752,6753,6756],{},[224,6754,6755],{},"Temat"," : Digital marketing, AI w SEO, Strategie SXO",[16,6758,6759,6762],{},[224,6760,6761],{},"Cena biletu:"," od 699 zł netto do 1999 zł netto",[16,6764,6765,6768,6769],{},[224,6766,6767],{},"Link"," : ",[182,6770,6771],{"href":6771,"rel":6772},"https:\u002F\u002Fwww.kulturalnieoseo.pl\u002F",[349],[16,6774,6775,6778],{},[224,6776,6777],{},"Streszczenie konferencji"," : Podczas trzeciej edycji Kulturalnie o SEO dowiesz się, jak innowacyjne zastosowanie AI może zrewolucjonizować Twoje podejście do pozycjonowania. Jest to wyjątkowe wydarzenie, odbywające się na tzw. deskach teatru, zapewniając nie tylko profesjonalną wiedzę, ale i niepowtarzalną atmosferę. Na uczestników czekają prelekcje od dziewięciu czołowych specjalistów SEO z Polski i zagranicy, którzy dzielą się swoimi strategiami, najlepszymi praktykami oraz najświeższymi trendami.",[220,6780,6782],{"id":6781},"semwaw","semWAW",[16,6784,6785],{},[32,6786],{"alt":34,"src":6787},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-59.png",[16,6789,6790,6792],{},[224,6791,6743],{}," : Campus Google, Warszawa",[16,6794,6795,6797],{},[224,6796,6749],{}," : 22.03.2024 r.",[16,6799,6800,6802],{},[224,6801,6755],{}," : SEM, analityka internetowa, SEO",[16,6804,6805,6807],{},[224,6806,6761],{}," od 73,80 zł netto",[16,6809,6810,6768,6812],{},[224,6811,6767],{},[182,6813,6814],{"href":6814,"rel":6815},"https:\u002F\u002Fsemwaw.pl\u002F",[349],[16,6817,6818,6820],{},[224,6819,6777],{}," : Na konferencji semWAW otrzymasz dostęp do specjalistycznej wiedzy z zakresu SEM i SEO, oferowanej zarówno podczas konferencji, jak i praktycznych warsztatów. Jest to wydarzenie skierowane do właścicieli startupów, działów marketingu, osób działających w branży e-commerce, a także specjalistów SEO i SEM oraz pracowników agencji marketingu internetowego, pragnących pogłębić swoją wiedzę i umiejętności. Wydarzenie organizowane przez doświadczonych twórców semKRK, semWAW wyróżnia się wyjątkową atmosferą barcampu, łączącego luźny styl z dostępem do baru, strefą swobodnych rozmów i stoiskami partnerów.",[220,6822,6824],{"id":6823},"semkrk","semKRK",[16,6826,6827],{},[32,6828],{"alt":34,"src":6829},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-66.png",[16,6831,6832,6834],{},[224,6833,6743],{}," : Kraków",[16,6836,6837,6839],{},[224,6838,6749],{}," : 29.05.2024 r.",[16,6841,6842,6844],{},[224,6843,6755],{}," : SEO, UX, analityka SEM, digital marketing",[16,6846,6847,6849],{},[224,6848,6761],{}," Kompleksowe pakiety od 800 zł netto",[16,6851,6852,6768,6854],{},[224,6853,6767],{},[182,6855,6856],{"href":6856,"rel":6857},"https:\u002F\u002Fsemkrk.pl\u002F",[349],[16,6859,6860,6862],{},[224,6861,6777],{}," : Na semKRK (wyjątkowym barcampie poświęconym marketingowi w wyszukiwarkach oraz analityce), odkryjesz szeroki zakres tematyczny, obejmujący najnowsze trendy i praktyczne zastosowania branżowe. Wśród prezentacji, dużą część stanowią case studies, oferując lekcje prosto od zwycięzców semKRK Awards. Konferencja przyciąga właścicieli biznesów, osoby z działów marketingu, specjalistów z branży e-commerce, SEO i SEM oraz pracowników agencji marketingu internetowego, dostarczając im potężnej dawki specjalistycznej wiedzy.",[220,6864,6866],{"id":6865},"seo-poland-on-tour","SEO Poland On Tour ",[16,6868,6869],{},[32,6870],{"alt":34,"src":6871},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-58.png",[16,6873,6874,6876],{},[224,6875,6743],{}," : 16 największych miast w Polsce",[16,6878,6879,6881],{},[224,6880,6749],{}," : Od kwietnia do września",[16,6883,6884,6886],{},[224,6885,6755],{}," : Pozycjonowanie, networking, kompleksowy link building, digital marketing",[16,6888,6889,6891],{},[224,6890,6761],{}," Aktualnie brak danych (w tamtym roku ceny zaczynały się od 49 zł)",[16,6893,6894,6768,6896],{},[224,6895,6767],{},[182,6897,6898],{"href":6898,"rel":6899},"https:\u002F\u002Fseopoland.pl\u002Fspot\u002Fbialystok\u002F",[349],[16,6901,6902,6904],{},[224,6903,6777],{}," : Seria barcampów SEO organizowana przez Linkhouse odbywająca się w całej Polsce od kwietnia do września. W tym przypadku możesz spotkać się z miłośnikami pozycjonowania, link buildingu czy też content marketingu w swoim mieście, bez konieczności odbywania zbędnych podróży. Jeżeli z kolei masz do przedstawienia ciekawe case study, zachęcamy do zgłoszenia się jako prelegent.",[220,6906,6908],{"id":6907},"konferencja-seo-w-sydney","Konferencja SEO w Sydney",[16,6910,6911],{},[32,6912],{"alt":34,"src":6913},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-51.png",[16,6915,6916,6918],{},[224,6917,6743],{}," : Crown Sydney, Sydney, Australia.",[16,6920,6921,6923],{},[224,6922,6749],{}," : 1 marca 2024 r., od 8:00 do 16:00 – EDT",[16,6925,6926,6928],{},[224,6927,6755],{}," : Konferencja ma na celu omówienie grup tematycznych, cyfrowego PR, sztucznej inteligencji, SGE, SEO dla przedsiębiorstw, SEO lokalnego, SEO technicznego, SEO e-commerce, automatyzacji i nie tylko.",[16,6930,6931,6933],{},[224,6932,6761],{}," 349 USD + GST",[16,6935,6936,6768,6938],{},[224,6937,6767],{},[182,6939,6940],{"href":6940,"rel":6941},"https:\u002F\u002Fopendemo.ramenlife.co\u002Fevents\u002Fevent\u002F15839\u002Fsydney-seo-conference-2024",[349],[16,6943,6944,6946],{},[224,6945,6777],{}," : Sydney SEO Conference zgromadzi ponad 400 uczestników i czołowych prelegentów. Jest jednym z najbardziej znanych spotkań poświęconych digital marketingowi. W tym przypadku możesz codziennie wziąć udział w ponad dziesięciu (20\u002F30 minutowych) sesjach z najwyższej klasy ekspertami SEO.",[220,6948,6950],{"id":6949},"smx-munich","SMX Munich",[16,6952,6953],{},[32,6954],{"alt":34,"src":6955},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-65.png",[16,6957,6958,6960],{},[224,6959,6743],{}," : Międzynarodowe Centrum Kongresowe (ICC), Monachium, Niemcy.",[16,6962,6963,6965],{},[224,6964,6749],{}," : 11 marca (od 9:00 do 16:45 CET), 12 marca (od 8:00 do 19:30 CET) i 13 marca (od 8:00 do 18:00 CET).",[16,6967,6968,6970],{},[224,6969,6755],{}," : Tematy poruszane podczas konferencji obejmują m.in. TikTok SEO, SGE, cyfrowe kampanie PR, content marketing w e-commerce oraz najnowsze rozwiązania oparte na sztucznej inteligencji.",[16,6972,6973,6976],{},[224,6974,6975],{},"Cena biletu"," : od 550 do 2495 euro",[16,6978,6979,6768,6981],{},[224,6980,6767],{},[182,6982,6983],{"href":6983,"rel":6984},"https:\u002F\u002Fsmxmuenchen.de\u002Fen\u002F",[349],[16,6986,6987,6989],{},[224,6988,6777],{}," : Jako jedna z największych corocznych konferencji dotyczących marketingu SEO w Europie, SMX Munich powinna zainteresować wszystkich marketerów cyfrowych. W SMX Munich można spodziewać się 1200 uczestników, ponad 70 prezenterów i ponad 60 sesji szkoleniowych.",[220,6991,6993],{"id":6992},"smx-paris","SMX Paris",[16,6995,6996],{},[32,6997],{"alt":34,"src":6998},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-57.png",[16,7000,7001,7003],{},[224,7002,6743],{}," : Étoile Business Arena w Paryżu, Francja.",[16,7005,7006,7008],{},[224,7007,6749],{}," : 14–15 marca 2024 r",[16,7010,7011,7013],{},[224,7012,6755],{}," : Najnowsze osiągnięcia i główne trendy w SEO (bardziej szczegółowy harmonogram tematów zostanie podany bliżej dnia wydarzenia).",[16,7015,7016,7018],{},[224,7017,6975],{}," : od 30 do 1170 euro",[16,7020,7021,947,7024],{},[224,7022,7023],{},"Link:",[182,7025,7026],{"href":7026,"rel":7027},"https:\u002F\u002Fsmxfrance.com",[349],[16,7029,7030,7032],{},[224,7031,6777],{}," : Podczas 13. edycji SMX Paris ponad 45 prelegentów z Francji i zagranicy opowie o najnowocześniejszych strategiach i spostrzeżeniach SEO i SEA. To doskonała okazja, aby nawiązać kontakty z potencjalnymi partnerami i bardzo wpływowymi ludźmi z branży, a także otrzymać przydatne wskazówki, które możesz uwzględnić w swoich strategiach digital marketingowych.",[220,7034,7036],{"id":7035},"re-commerce","Re: Commerce",[16,7038,7039],{},[32,7040],{"alt":34,"src":7041},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-49.png",[16,7043,7044,7046],{},[224,7045,6743],{}," : Hotel konferencyjny Ham Yard w Londynie, Wielka Brytania.",[16,7048,7049,7051],{},[224,7050,6749],{}," : 15 marca 2024 r. (08:30–17:00 GMT).",[16,7053,7054,7056],{},[224,7055,6755],{}," : Growth marketing i SEO w handlu elektronicznym",[16,7058,7059,7061],{},[224,7060,6975],{}," : 350 GBP dla pracowników marek eCommerce lub sprzedawców detalicznych pracujących wewnętrznie; 450 GBP dla marketerów pracujących w agencjach, freelancerów SEO lub dostawców technologii czy też oprogramowania eCommerce.",[16,7063,7064,6768,7066],{},[224,7065,6767],{},[182,7067,7068],{"href":7068,"rel":7069},"https:\u002F\u002Fresignal.com\u002Fecommerce-seo-conference\u002F",[349],[16,7071,7072,7075],{},[224,7073,7074],{},"Informacje o konferencji"," : Seminarium jest prowadzone przez firmę zajmującą się SEO od kilkunastu lat (Resginal). Okazuje się niezbędne w celu przedstawienia spostrzeżeń, możliwości nawiązywania kontaktów i popularnych strategii SEO w handlu elektronicznym. Głównym celem jest nauka pozyskiwania dodatkowych klientów poprzez zastosowanie różnych technik marketingowych.",[220,7077,7079],{"id":7078},"friends-of-search","Friends Of Search",[16,7081,7082],{},[32,7083],{"alt":34,"src":7084},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-67.png",[16,7086,7087,7089],{},[224,7088,6743],{}," : Kromhouthal, Amsterdam, Holandia.",[16,7091,7092,7094],{},[224,7093,6749],{}," : 21 marca 2024 r",[16,7096,7097,7099],{},[224,7098,6755],{}," : Tematy poruszane na konferencji obejmują techniki ustalania stawek, Zakupy Google, EAT (obecnie E-E-A-T), Performance Max, SEO w handlu elektronicznym i SEO techniczne.",[16,7101,7102,7104],{},[224,7103,6975],{}," : od 478 € do 630 € (w zależności od członkostwa VIA lub DDMA)",[16,7106,7107,6768,7109],{},[224,7108,6767],{},[182,7110,7111],{"href":7111,"rel":7112},"https:\u002F\u002Ffriendsofsearch.com\u002Fnl",[349],[16,7114,7115,7117],{},[224,7116,6777],{}," : Przyciągając co najmniej 600 uczestników rocznie, Friends of Search jest jedną z najpopularniejszych konferencji poświęconych wyszukiwarkom w Europie, wśród digital marketerów (w tym Head of SEO) i firm ze wszystkich branż. Uczestnikom zostaną przydzieleni eksperci posiadający unikalne poglądy na temat EAT (E-E-A-T) i SEO w e-commerce.",[220,7119,7121],{"id":7120},"seo-mastery-summit","SEO Mastery Summit",[16,7123,7124],{},[32,7125],{"alt":34,"src":7126},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-50.png",[16,7128,7129,7131],{},[224,7130,6743],{}," : Hotel Intercontinental Saigon, Wietnam, Ho Chi Minh City.",[16,7133,7134,7136],{},[224,7135,6749],{}," : 9–11 kwietnia 2024 r",[16,7138,7139,7141],{},[224,7140,6755],{}," : Tematyka konferencji obejmuje digital marketing i SEO (szczegółowy harmonogram tematów zostanie opublikowany wkrótce).",[16,7143,7144,7146],{},[224,7145,6761],{}," od 460 do 700 dolarów",[16,7148,7149,6768,7151,7156,7160],{},[224,7150,6767],{},[182,7152,7155],{"href":7153,"rel":7154},"https:\u002F\u002Fseomasterysummit.com",[349],"https:\u002F",[182,7157,7159],{"href":7153,"rel":7158},[349],"\u002Fseomastery",[182,7161,7163],{"href":7153,"rel":7162},[349],"summit.com",[16,7165,7166,7169],{},[224,7167,7168],{},"Streszczenie konferencji:"," Ponad 300 najlepszych na świecie agencji, podmiotów stowarzyszonych z branży SEO i właścicieli firm weźmie udział w wydarzeniu SEO Mastery Summit. Każdy z nich podzieli się swoją wiedzą i doświadczeniem na temat aktualnych trendów, wyzwań i rozwiązań SEO. A wszystko to w 2024 roku!",[220,7171,7173],{"id":7172},"brightonseo","BrightonSEO",[16,7175,7176],{},[32,7177],{"alt":34,"src":7178},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-55.png",[16,7180,7181,7183],{},[224,7182,6743],{}," : Brighton Center, Brighton, Wielka Brytania.",[16,7185,7186,7188],{},[224,7187,6749],{}," : 25–26 kwietnia 2024 r., 3–4 października 2024 r.",[16,7190,7191,7193,7194,7198],{},[224,7192,6755],{}," : Tematy poruszane podczas konferencji obejmują marketing w mediach społecznościowych, ",[182,7195,4593],{"href":7196,"rel":7197},"https:\u002F\u002Flinkhouse.net\u002F",[349],", lokalne SEO, raportowanie SEO, narzędzia analityczne SEO, E-E-A-T, AI i SGE",[16,7200,7201,7203],{},[224,7202,6975],{}," : Workshop i BrightonSEO kosztują 670 GBP + VAT, bilety dwudniowe kosztują 300 GBP + VAT, a bilety jednodniowe są bezpłatne.",[16,7205,7206,6768,7208],{},[224,7207,6767],{},[182,7209,7210],{"href":7210,"rel":7211},"https:\u002F\u002Fbrightonseo.com\u002F",[349],[16,7213,7214,7216],{},[224,7215,6777],{}," : Podczas dwudniowego spotkania w kwietniu 2024 r. zostaną zaprezentowane tematy obejmujące sztuczną inteligencję, SGE, tworzenie treści, rynek link buildingu (odpowiada za to nasza organizacja Linkhouse), techniczne SEO, a także posty gościnne i branding SEO. Dzień przed spotkaniem do wydarzenia mogą dołączyć posiadacze specjalnych biletów.",[7218,7219,7220],"blockquote",{},[16,7221,7222,4999],{},[949,7223,7224],{},"Przedstawiciele Linkhouse będą obecni na tej konferencji – na pewno nas poznasz po koszulkach – podejdź pogadaj, wymień się spostrzeżeniami i wróć wygodnymi metodami link buildingu",[220,7226,7228],{"id":7227},"seo-estonia","SEO Estonia",[16,7230,7231],{},[32,7232],{"alt":34,"src":7233},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-53.png",[16,7235,7236,7239],{},[224,7237,7238],{},"Gdzie:"," Tallinn, Estonia",[16,7241,7242,7245],{},[224,7243,7244],{},"Kiedy:"," 12–14 czerwca 2024 r",[16,7247,7248,7251],{},[224,7249,7250],{},"Temat:"," Nie jest to typowa konferencja SEO. Obejmuje ona dające do myślenia przemówienia programowe i sesje w małych grupach, podczas których uczestnicy mogą szczegółowo porozmawiać ze specjalistami SEO, ekspertami w zakresie budowania linków (Linkhouse) i podzielić się ważnymi informacjami związanymi z projektem. Głównym tematem wydarzenia jest networking, oferując możliwość spotkań towarzyskich.",[16,7253,7254,7256],{},[224,7255,6761],{}," 449 € (Standard), 549 € (Deluxe) i 1449 € (VIP)",[16,7258,7259,947,7261],{},[224,7260,7023],{},[182,7262,7263],{"href":7263,"rel":7264},"https:\u002F\u002Fseoestonia.com\u002F",[349],[16,7266,7267,7269],{},[224,7268,7168],{}," Najwybitniejsi specjaliści branżowi spotykają się na rzecz SEO w Estonii, gdzie nacisk kładzie się na przydatne pomysły i wykonalne taktyki. Zaplanowano w tym przypadku piętnastu znakomitych prelegentów, a słuchaczami są specjaliści z kraju i zagranicy. W 2023 r. wydarzenie przyjęło gości z ponad 25 różnych krajów, a 42% z nich zarabiało ponad 1 milion dolarów rocznie.",[16,7271,7272],{},"Zaplanowano dwa niesamowite wydarzenia: całodniowe wydarzenie dla prelegentów, sponsorów i VIP-ów oraz wydarzenie otwarte dla wszystkich gości.",[7218,7274,7275],{},[16,7276,7277,4999],{},[949,7278,7224],{},[220,7280,7282],{"id":7281},"campixx","Campixx",[16,7284,7285],{},[32,7286],{"alt":34,"src":7287},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-60.png",[16,7289,7290,7292],{},[224,7291,6743],{}," : Hotel VanDer Valk, Berlin, Niemcy",[16,7294,7295,7297],{},[224,7296,6749],{}," : 13–14 czerwca 2024 r",[16,7299,7300,7302],{},[224,7301,6755],{}," : Tematyka konferencji obejmuje digital marketing, SEO i content marketing (szczegółowa lista zagadnień zostanie opublikowana w późniejszym terminie).",[16,7304,7305,7307],{},[224,7306,6975],{}," : 249 euro (studenci) i 699 euro (dorośli)",[16,7309,7310,6768,7312],{},[224,7311,6767],{},[182,7313,7314],{"href":7314,"rel":7315},"https:\u002F\u002Fwww.campixx.de\u002Fcampixx",[349],[16,7317,7318,7321],{},[224,7319,7320],{},"Krótki opis konferencji"," : Campixx, który od 2009 roku przekształcił się w ogólnoświatowe wydarzenie marketingu cyfrowego, przyciąga setki marketerów i właścicieli firm. Dzięki temu, że konferencja koncentruje się na tematyce SEO i content marketingu, jest to doskonałe miejsce, aby porozmawiać o narzędziach opartych na sztucznej inteligencji w marketingu i technologiach, analityce danych, a także raportowaniu.",[220,7323,7325],{"id":7324},"seo-on-the-beach-hiszpania","SEO on the Beach (Hiszpania)",[16,7327,7328],{},[32,7329],{"alt":34,"src":7330},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-52.png",[16,7332,7333,7335],{},[224,7334,6743],{}," : Plaża Collados, Manga del Mar Menor",[16,7337,7338,7340],{},[224,7339,6749],{}," : 14–15 czerwca 2024 r.",[16,7342,7343,7345],{},[224,7344,6755],{}," : Spotkania z czołowymi prelegentami z areny krajowej i międzynarodowej w celu omówienia gorących tematów stojących przed branżą. Oprócz dwóch dni na plaży będziesz cieszyć się grami, hamakami, piwem i wieloma innymi atrakcjami.",[16,7347,7348,7350],{},[224,7349,6975],{}," : 165 GBP (1 dzień) 359 GBP (2 dni)",[16,7352,7353,6768,7355],{},[224,7354,6767],{},[182,7356,7357],{"href":7357,"rel":7358},"https:\u002F\u002Fseonthebeach.es\u002Fentradas\u002F",[349],[16,7360,7361,7363],{},[224,7362,7168],{}," Coroczne wydarzenie na żywo o nazwie SEO on the Beach gromadzi specjalistów, marketerów cyfrowych i specjalistów ds. SEO (optymalizacji pod kątem wyszukiwarek), aby dzielić się technikami, informacjami i spostrzeżeniami dotyczącymi zwiększania obecności w Internecie. Wydarzenie zwykle występuje w pięknych hiszpańskich miasteczkach nadmorskich (jak wskazuje sama nazwa), zapewniając gościom malownicze tło. Chociaż dokładne daty wydarzenia zmieniają się co roku, zazwyczaj wyznacza się je na wiosnę lub lato.",[220,7365,7367],{"id":7366},"growth-marketing-summit","Growth Marketing Summit",[16,7369,7370],{},[32,7371],{"alt":34,"src":7372},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-61.png",[16,7374,7375,7377],{},[224,7376,6743],{}," : Alte Oper we Frankfurcie w Niemczech",[16,7379,7380,7382],{},[224,7381,6749],{}," : 19 czerwca 2024 r., od 8:00 do 21:00 CET",[16,7384,7385,7387],{},[224,7386,6755],{}," : Tematy poruszane podczas konferencji obejmują tworzenie stron internetowych, błędne przekonania dotyczące zagadnień digital marketingowych, techniki optymalizacji, współprace produktowe i CRO. Dowiesz się tutaj również o rewolucyjnym wpływie sztucznej inteligencji na doświadczenia użytkowników.",[16,7389,7390,7392],{},[224,7391,6761],{}," od 699–3990 euro",[16,7394,7395,6768,7397],{},[224,7396,6767],{},[182,7398,7399],{"href":7399,"rel":7400},"https:\u002F\u002Fwww.growthmarketingsummit.com\u002Fen",[349],[16,7402,7403,7405],{},[224,7404,6777],{}," : Growth Marketing Summit, w którym bierze udział ponad 700 specjalistów SEO, jest typowym wydarzeniem dla profesjonalistów, twórców contentu i właścicieli firm. Umożliwia nawiązywanie kontaktów i wymianę pomysłów. W 2024 r. powinieneś spodziewać się 12 wykładów w stylu TED dotyczących tworzenia witryn internetowych, ROI z SEO, wpływu sztucznej inteligencji na doświadczenia użytkowników i wielu innych kwestii.",[220,7407,7409],{"id":7408},"smx-advanced-europe","SMX Advanced Europe",[16,7411,7412],{},[32,7413],{"alt":34,"src":7414},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-62.png",[16,7416,7417,7419],{},[224,7418,6743],{}," : Pullman Schweizerhof w Berlinie, Niemcy",[16,7421,7422,7424],{},[224,7423,6749],{}," : 10–11 września 2024 r",[16,7426,7427,7430],{},[224,7428,7429],{},"Tematyka"," : Tematami konferencji są SEO i PPC (szczegółowa lista tematów zostanie podana później).",[16,7432,7433,7435],{},[224,7434,6975],{}," : od 895–995 EUR (warsztaty) i 1095–1895 EUR (pełny bilet SMX Europe).",[16,7437,7438,6768,7440],{},[224,7439,6767],{},[182,7441,7442],{"href":7442,"rel":7443},"https:\u002F\u002Fsmxadvanced.eu",[349],[16,7445,7446,7448],{},[224,7447,6777],{}," : Sesje prezentowane podczas corocznego dwudniowego wydarzenia SMX Advanced zapewniają doświadczonym marketerom cenne informacje na temat SEO. Rozmowy odbywają się w mniejszych grupach, ułatwiając dialog na konkretne tematy z wysoko wykwalifikowanymi personami.",[220,7450,7452],{"id":7451},"content-marketing-world","Content Marketing World",[16,7454,7455],{},[32,7456],{"alt":34,"src":7457},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-63.png",[16,7459,7460,7462],{},[224,7461,6743],{}," : Centrum Kongresowe w San Diego, San Diego, Kalifornia",[16,7464,7465,7467],{},[224,7466,6749],{}," : 21–23 października 2024 r",[16,7469,7470,6768,7472],{},[224,7471,6767],{},[182,7473,7474],{"href":7474,"rel":7475},"https:\u002F\u002Fwww.contentmarketingworld.com\u002F",[349],[16,7477,7478,7480],{},[224,7479,7168],{}," W Content Marketing World (CMW) biorą udział eksperci z zakresu digital i content marketingu. Będziesz tutaj miał do czynienia z wykwalifikowanym towarzystwem, które specjalizuje się głównie w opracowywaniu strategii SEO. Dowiesz się również sporo o temacie obejmującym backlink GAP, rozmawiając na wybrane tematy z topowymi marketerami SEM i twórcami treści.",[220,7482,7484],{"id":7483},"international-search-summit","International Search Summit",[16,7486,7487],{},[32,7488],{"alt":34,"src":7489},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-64.png",[16,7491,7492,7494],{},[224,7493,6743],{}," : World Trade Center (WTC) Barcelona, Barcelona, Hiszpania",[16,7496,7497,7499],{},[224,7498,6749],{}," : 14 listopada 2024 r",[16,7501,7502,7504],{},[224,7503,6755],{}," : Technologia i SEO, digital PR, marketing treści i wyszukiwanie sponsorowane (nie ujawniono jeszcze dokładnych zagadnień, które zostaną poruszone w edycji 2024)",[16,7506,7507,7510],{},[224,7508,7509],{},"Ceny biletów"," : 100 € (przed premierą) \u002F 750 € (bilet pełny)",[16,7512,7513,6768,7515],{},[224,7514,6767],{},[182,7516,7519],{"href":7517,"rel":7518},"http:\u002F\u002Fwebcertain.com\u002Finternational-search-summit\u002Fbarcelona\u002F#agenda",[349],"Webcertain.com\u002Finternational-search-summit\u002Fbarcelona\u002F#agenda",[16,7521,7522,7524],{},[224,7523,6777],{}," : Wydarzenie ma zasięg globalny, skupiając się głównie na dyskusjach na temat marketingu w wyszukiwarkach (SEM). Poprzez uczestnictwo w International Search Summit nauczysz się nawiązywania kontaktów oraz porozmawiasz z czołowymi specjalistami ds. kampanii SEO i SEM na całym świecie.",[220,7526,7528],{"id":7527},"seo-w-chiang-mai-tajlandia","SEO w Chiang Mai (Tajlandia)",[16,7530,7531],{},[32,7532],{"alt":34,"src":7533},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fimage-54.png",[16,7535,7536,7538],{},[224,7537,7238],{}," Chiang Mai, Tajlandia",[16,7540,7541,7543],{},[224,7542,7244],{}," 18–22 listopada 2024 r",[16,7545,7546,7548],{},[224,7547,7250],{}," Wydarzenie obejmuje dwa dni rozmów prowadzonych przez wpływowych ludzi w SEO, a także różne możliwości nawiązywania kontaktów, warsztaty, zrozumienie i odkrywanie rynku budowania linków za pośrednictwem Linkhouse oraz spotkania odbywające się w popularnych lokalizacjach w całym Chiang Mai przez tydzień.",[16,7550,7551,7553],{},[224,7552,6761],{}," Wkrótce (kwiecień)",[16,7555,7556,947,7558],{},[224,7557,7023],{},[182,7559,7560],{"href":7560,"rel":7561},"https:\u002F\u002Fchiangmaiseoconference.com\u002F",[349],[16,7563,7564,7566],{},[224,7565,7168],{}," 800 najlepszych przedsiębiorców SEO oraz właścicieli agencji z całego świata gromadzi się co roku w Chiang Mai. Osoby, które przyjeżdżają jako prelegenci osiągają topowe pozycje w najtrudniejszych niszach na świecie. Dowiesz się tutaj o skutecznych technikach SEO – zarówno White Hat, jak i Black Hat.",[7218,7568,7569],{},[16,7570,7571,4999],{},[949,7572,7224],{},[12,7574,7575],{"id":817},[224,7576,818],{},[16,7578,7579],{},"Sukces specjalistów SEO zależy od networkingu i regularnego dokształcania się. Publikacje ekspertów dostarczają wnikliwych informacji, jednak rozwój zawodowy w postaci corocznych konferencji należy postawić na pierwszym miejscu. Wybrane spotkania stanowią forum interakcji, zadawania pytań i rozwijania kontaktów, które mogą zagwarantować liczne korzyści w postaci osiągania zdecydowanego sukcesu z własną marką.",[16,7581,7582],{},"Konferencje SEO sprzyjają budowaniu społeczności i wymianie doświadczeń. Wspomniane powyżej wydarzenia są świetnym miejscem na rozpoczęcie przygody ze skutecznym SEO, niezależnie od tego, czy Twoim celem jest poznanie nowych taktyk, wzmocnienie kluczowych kompetencji, czy po prostu produktywna podróż służbowa.",[16,7584,7585],{},"Dziedzina SEO bardzo szybko się rozwija (szczególnie biorąc pod uwagę obecny wpływ AI na branżę). Właśnie dlatego eksperci muszą nadążać za najnowszymi technikami, osiągnięciami i trendami. Uczestnictwo w konferencjach to jeden z najlepszych sposobów, aby pozostać o krok przed konkurencją, nawiązać kontakty z liderami branży i zdobyć wnikliwą wiedzę.",[16,7587,7588],{},"Umieść rok 2024 w swoim kalendarzu, zarezerwuj bilety i przygotuj się na zwiększenie skuteczności SEO!",{"title":34,"searchDepth":190,"depth":190,"links":7590},[7591,7612],{"id":6725,"depth":190,"text":6726,"children":7592},[7593,7594,7595,7596,7597,7598,7599,7600,7601,7602,7603,7604,7605,7606,7607,7608,7609,7610,7611],{"id":6732,"depth":359,"text":6733},{"id":6781,"depth":359,"text":6782},{"id":6823,"depth":359,"text":6824},{"id":6865,"depth":359,"text":6866},{"id":6907,"depth":359,"text":6908},{"id":6949,"depth":359,"text":6950},{"id":6992,"depth":359,"text":6993},{"id":7035,"depth":359,"text":7036},{"id":7078,"depth":359,"text":7079},{"id":7120,"depth":359,"text":7121},{"id":7172,"depth":359,"text":7173},{"id":7227,"depth":359,"text":7228},{"id":7281,"depth":359,"text":7282},{"id":7324,"depth":359,"text":7325},{"id":7366,"depth":359,"text":7367},{"id":7408,"depth":359,"text":7409},{"id":7451,"depth":359,"text":7452},{"id":7483,"depth":359,"text":7484},{"id":7527,"depth":359,"text":7528},{"id":817,"depth":190,"text":818},"2024-03-18","Pomimo tego, że obecnie możesz uczestniczyć wirtualnie w wielu wydarzeniach biznesowych za pomocą kilku kliknięć – spotkania offline wciąż pozostają popularne, ponieważ nic nie może się równać z konta","\u002Fblog\u002Fimages\u002Fnajlepsze-konferencje-seo.jpg",{},"\u002Fblog\u002Fnajlepsze-konferencje-seo",{"title":6715,"description":7614},"blog\u002Fnajlepsze-konferencje-seo","OnDu3rkAU8knWi015TxGsljdhu1nXGH_d-5MxbjBbu4",{"id":7622,"title":7623,"author":377,"body":7624,"category":5880,"coverStyle":197,"date":7824,"description":7825,"excerpt":197,"extension":200,"image":7826,"meta":7827,"navigation":203,"path":7828,"readTime":205,"seo":7829,"seoDescription":197,"stem":7830,"__hash__":7831},"blog\u002Fblog\u002Fwhite-hat-seo-black-hat-seo.md","White Hat i Black Hat SEO. Co to? Czym się różnią?",{"type":9,"value":7625,"toc":7810},[7626,7629,7635,7639,7642,7646,7660,7663,7680,7684,7687,7694,7702,7706,7709,7712,7729,7733,7736,7740,7743,7746,7769,7774,7778,7781,7784,7788,7796,7800,7803,7807],[16,7627,7628],{},"Czym różni się white hat SEO od black hat SEO? Czy każdy sposób prowadzenia działań SEO jest zgodny z wytycznymi Google? Co na temat linków niskiej jakości, spamu i działań takich jak cloaking myśli Google? Odpowiedź zawiera się w definicji dwóch nurtów pozycjonowania: black hat i white hat SEO. Oba podejścia mają wpływ na pozycjonowanie witryny w wynikach wyszukiwania, ale ich strategie znacząco się różnią. Poznaj najważniejsze różnice black hat SEO vs white hat SEO.",[16,7630,7631],{},[32,7632],{"alt":7633,"src":7634},"white hat seo black hat seo","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002Fwhite-hat-black-hat-seo-1024x576.jpg",[12,7636,7638],{"id":7637},"czym-jest-white-hat-seo-czy-to-technika-którą-woli-algorytm-google","Czym jest White Hat SEO: Czy to technika, którą woli algorytm Google?",[16,7640,7641],{},"White hat SEO to zgodne z wytycznymi praktyki optymalizacji witryny, które mają na celu poprawę jej widoczności w wynikach wyszukiwania, przy jednoczesnym zapewnieniu użytkownikom wartościowej treści i pozytywnej interakcji ze stroną. To również ta etyczna technika, która nie łamie wytycznych Google, jest więc przez wyszukiwarkę lepiej postrzegana.",[220,7643,7645],{"id":7644},"czym-jest-white-hat-w-praktyce-techniki-white-hat-seo-opierają-się-na","Czym jest white hat w praktyce? Techniki white hat SEO opierają się na:",[51,7647,7648,7651,7654,7657],{},[54,7649,7650],{},"tworzeniu wysokiej jakości treści na Twojej stronie, ",[54,7652,7653],{},"optymalizacji struktury strony,",[54,7655,7656],{},"linkowaniu wewnętrznym i zewnętrznym zgodnie z zasadami wyszukiwarek,",[54,7658,7659],{},"zwiększaniu szybkości ładowania strony.",[16,7661,7662],{},"Jeśli więc chcesz zająć się tym rodzajem działań, warto wiedzieć, że wśród technik white hat SEO warto wyróżnić:",[51,7664,7665,7668,7671,7674,7677],{},[54,7666,7667],{},"stosowanie odpowiednich fraz kluczowych w treści (bez przesady!);",[54,7669,7670],{},"regularne aktualizowanie treści witryny (żeby była na niej świeża, aktualna treść);",[54,7672,7673],{},"tworzenie wartościowych linków zewnętrznych i wewnętrznych (link building i siatka linków wewnętrznych to podstawa);",[54,7675,7676],{},"optymalizacja metadanych i tagów (aby Google lepiej rozumiał zawartość witryny);",[54,7678,7679],{},"zwiększanie szybkości ładowania witryny (m.in. Core Web Vitals).",[220,7681,7683],{"id":7682},"w-czym-jest-lepsze-white-hat-od-black-hat-seo","W czym jest lepsze white hat od black hat SEO?",[16,7685,7686],{},"Dzięki zgodności z wytycznymi wyszukiwarek, techniki white hat SEO przynoszą długoterminowe korzyści, poprawiając pozycje witryny w wynikach wyszukiwania i budując zaufanie użytkowników.",[16,7688,7689,7690,7693],{},"Zamiast ukrywać frazy, postaw na ",[182,7691,5113],{"href":5111,"rel":7692},[349]," i inne działania, które będą opłacać się w szerszej perspektywie i przyniosą wysokie pozycje, sprawiając, że wyniki wyszukiwania będą wreszcie zawierać Twój brand. Odwiedź platformę linkhouse i zobacz, co dla Ciebie przygotowaliśmy.",[16,7695,7696,7697,7701],{},"Jesteśmy platformą z bazą wydawców, w ramach której możesz szybko i wygodnie zamówić publikację ",[182,7698,7700],{"href":4858,"rel":7699},[349],"artykułów sponsorowanych",". Ponad 75000 portali w bazie, ponad 60 filtrów pozwalających na precyzyjne wyszukiwanie serwisów i regularnie aktualizowane dane SEO na temat portali z Ahrefs, Semrush, Majestic i MOZ – nie oferujemy Ci niczego, co groziłoby filtrami od Google.",[220,7703,7705],{"id":7704},"czym-jest-black-hat-seo","Czym jest black hat SEO?",[16,7707,7708],{},"Black hat SEO to niezgodne z zasadami Google praktyki optymalizacji witryny, które łamią wytyczne wyszukiwarek w celu szybkiego uzyskania wysokich pozycji w wynikach wyszukiwania. Techniki black hat SEO często opierają się na manipulacji algorytmów wyszukiwarek poprzez sztuczne zwiększanie widoczności witryny, często kosztem jakości treści i doświadczenia użytkownika.",[16,7710,7711],{},"Czym jest black hat SEO? Niekorzystne techniki black hat SEO to na przykład:",[51,7713,7714,7717,7720,7723,7726],{},[54,7715,7716],{},"keyword stuffing – nadmierne wypełnianie treści frazami kluczowymi;",[54,7718,7719],{},"ukrywanie tekstu i linków przed użytkownikami (cloaking);",[54,7721,7722],{},"kupowanie linków z niskiej jakości witryn;",[54,7724,7725],{},"wyświetlanie różnej treści dla użytkowników i wyszukiwarek;",[54,7727,7728],{},"działania masowe, spamowe, bez dbania o jakość.",[220,7730,7732],{"id":7731},"stosowanie-technik-black-hat-seo-czy-to-naprawdę-nie-działa","Stosowanie technik black hat SEO: czy to naprawdę nie działa?",[16,7734,7735],{},"Chociaż techniki black hat SEO mogą prowadzić do krótkoterminowego wzrostu widoczności witryny w wynikach wyszukiwania, mogą również skutkować karą ze strony wyszukiwarek, co może prowadzić do utraty pozycji w rankingu lub całkowitego usunięcia z indeksu. Więc nie, nie działa, a już na pewno się nie opłaca – jeśli wydasz większość budżetu na krótkofalowe działania, które poskutkują filtrem, będziesz startować nie tyle od zera, co z przegranej pozycji. I to z bardzo ograniczonymi funduszami. ",[220,7737,7739],{"id":7738},"a-co-działa-długofalowo-na-pozycjonowanie-stron","A co działa długofalowo na pozycjonowanie stron?",[16,7741,7742],{},"Chcesz zawalczyć o pozycje w wynikach wyszukiwania? Zacznij od link buildingu! Tu najważniejsze będą wartościowe, bezpieczniejsze, stałe linki, oparte o content marketing.",[16,7744,7745],{},"Zobacz, co ma do zaoferowania Linkhouse:",[51,7747,7748,7751,7754,7757,7760,7763,7766],{},[54,7749,7750],{},"Backlink Gap – proste, ale skuteczne narzędzie umożliwiające pozyskiwanie linków poprzez analizę linków konkurencji.",[54,7752,7753],{},"Topical Backlinks Tool – to narzędzie pozwalające odnaleźć strony wysoko pozycjonowane na wybrane słowa kluczowe i pozyskać z nich linki.",[54,7755,7756],{},"Link Planner – planer linkowania, który automatyzuje proces doboru miejscówek i planowania strategii linków.",[54,7758,7759],{},"Monitoring linków – narzędzie monitorujące aktywność linków, poprawność ich parametrów oraz indeksację.",[54,7761,7762],{},"Wtyczka do ChatGPT – czyli itegracja czatu z bazą LinkHouse oraz automatyzacja procesu linkowania z Link Plannera.",[54,7764,7765],{},"Wtyczka do Chrome – wyświetla informacje bezpośrednio w Google SERP, informując o dostępności danej miejscówki w bazie LinkHouse (wraz z ceną, parametrami, możliwością filtrowania i zapisywania do zamówienia w platformie).",[54,7767,7768],{},"Moduł do automatycznego tworzenia treści – współpracujemy z Surfer AI w celu automatycznego tworzenia treści.",[16,7770,7771],{},[182,7772,4736],{"href":4734,"rel":7773},[349],[12,7775,7777],{"id":7776},"różnice-pomiędzy-white-hat-a-black-hat-seo","Różnice pomiędzy white hat a black hat SEO",[16,7779,7780],{},"Jaka jest różnica między white hat SEO a black hat SEO? Różnica leży głównie w podejściu do optymalizacji witryny oraz w przestrzeganiu standardów. White hat SEO koncentruje się na długoterminowych strategiach, które są zgodne z wytycznymi wyszukiwarek i dostarczają wartości użytkownikom, podczas gdy black hat SEO stosuje szybkie i niezgodne z zasadami Google techniki w celu osiągnięcia krótkoterminowych korzyści kosztem reputacji i stabilności witryny. Brzmi kusząco, bo daje pozornie duże efekty, ale zdecydowanie nie są to strategie, w które warto inwestować.",[16,7782,7783],{},"Chcesz lepiej zrozumieć różnice pomiędzy black hat a white hat SEO? Obserwuj, jak robią to najlepsi, a szybko wyłapiesz pewne schematy.",[12,7785,7787],{"id":7786},"wpływ-na-twoją-witrynę-black-hat-seo-vs-white-hat-seo","Wpływ na Twoją witrynę: black hat SEO vs white hat SEO",[51,7789,7790,7793],{},[54,7791,7792],{},"Stosowanie technik white hat SEO może pomóc w budowaniu trwałej i stabilnej pozycji Twojej witryny w wynikach wyszukiwania, poprawiając jej widoczność i przyciągając organiczny ruch zgodny z intencjami użytkowników.",[54,7794,7795],{},"Używanie technik black hat SEO może skutkować szybkim, ale nietrwałym wzrostem widoczności, który może prowadzić do sankcji ze strony wyszukiwarek i utraty reputacji. To jak szybki wyrzut cukru po zjedzeniu czegoś słodkiego. ",[12,7797,7799],{"id":7798},"czym-różni-się-white-hat-seo-od-black-hat-seo-podsumujmy","Czym różni się white hat SEO od black hat SEO? Podsumujmy:",[16,7801,7802],{},"Różnice pomiędzy white hat SEO a black hat SEO są istotne dla sukcesu Twojej witryny online – nie warto ryzykować swojej renomy i reputacji, podejmując ryzykowne działania. ",[220,7804,7806],{"id":7805},"lepiej-używać-technik-blach-hat-czy-technik-white-hat","Lepiej używać technik blach hat czy technik white hat?",[16,7808,7809],{},"Wybór zgodnych z wytycznymi Google praktyk optymalizacji witryny zgodnych z wytycznymi wyszukiwarek zapewni trwały rozwój i pozytywny wpływ na jej widoczność w wynikach wyszukiwania, przyciągając wartościowy ruch i budując zaufanie użytkowników. Możemy Ci w tym pomóc!",{"title":34,"searchDepth":190,"depth":190,"links":7811},[7812,7819,7820,7821],{"id":7637,"depth":190,"text":7638,"children":7813},[7814,7815,7816,7817,7818],{"id":7644,"depth":359,"text":7645},{"id":7682,"depth":359,"text":7683},{"id":7704,"depth":359,"text":7705},{"id":7731,"depth":359,"text":7732},{"id":7738,"depth":359,"text":7739},{"id":7776,"depth":190,"text":7777},{"id":7786,"depth":190,"text":7787},{"id":7798,"depth":190,"text":7799,"children":7822},[7823],{"id":7805,"depth":359,"text":7806},"2024-03-16","Czym różni się white hat SEO od black hat SEO? Czy każdy sposób prowadzenia działań SEO jest zgodny z wytycznymi Google? Co na temat linków niskiej jakości, spamu i działań takich jak cloaking myśli G","\u002Fblog\u002Fimages\u002Fwhite-hat-seo-black-hat-seo.jpg",{},"\u002Fblog\u002Fwhite-hat-seo-black-hat-seo",{"title":7623,"description":7825},"blog\u002Fwhite-hat-seo-black-hat-seo","1e-2DRDkoVEvHObl4v3d_jqmc8vYyxqY7AOzkYYmLg8",{"id":7833,"title":7834,"author":377,"body":7835,"category":5063,"coverStyle":197,"date":8124,"description":8125,"excerpt":197,"extension":200,"image":8126,"meta":8127,"navigation":203,"path":8128,"readTime":5370,"seo":8129,"seoDescription":197,"stem":8130,"__hash__":8131},"blog\u002Fblog\u002Fczy-mozna-kupowac-linki.md","Czy można kupować linki? Trzeba",{"type":9,"value":7836,"toc":8102},[7837,7843,7849,7853,7859,7870,7873,7879,7885,7889,7895,7899,7905,7909,7916,7920,7926,7930,7936,7940,7943,7960,7965,7970,7974,7980,7984,7990,8000,8004,8014,8021,8024,8028,8033,8035,8047,8052,8057,8061,8073,8077,8083,8087,8095],[16,7838,7839,7840],{},"Pozycjonowanie stron internetowych to prawdziwe wyzwanie – w tłumie konkurencyjnych witryn walka o widoczność w wynikach wyszukiwania staje się coraz bardziej zacięta. W tym kontekście pojawia się pytanie: czy można kupować linki? A może trzeba? ",[224,7841,7842],{},"Przeanalizujmy tę kwestię i sprawdźmy, gdzie warto szukać wartościowych odnośników dla link buildingu i co robić, by nie wpaść w pułapkę linków niskiej jakości.",[16,7844,7845],{},[32,7846],{"alt":7847,"src":7848},"czy można kupować linki","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F03\u002F15-1024x576.jpg",[12,7850,7852],{"id":7851},"link-building-a-mit-naturalnego-pozyskiwania-linków-i-wytyczne-google","Link building a mit „naturalnego” pozyskiwania linków i wytyczne Google",[16,7854,7855,7858],{},[224,7856,7857],{},"Istnieje powszechne przekonanie, że naturalne pozyskiwanie linków jest kluczem do sukcesu w SEO."," Jednak we współczesnych realiach taka strategia często przegrywa z działaniami konkurencji. Bez proaktywnego link buildingu trudno oczekiwać znaczącego wzrostu widoczności strony w wynikach wyszukiwania.",[16,7860,7861,7864,7865,7869],{},[224,7862,7863],{},"Ale nie wystarczy pozyskiwać linki do swojej domeny, by cieszyć się sukcesem."," Wszystkiemu musi towarzyszyć strategia**. Naturalne linkowanie to nie tylko oczekiwanie na to, że użytkownicy trafią na Twoją stronę i sami podzielą się contentem dalej.** Oczywiście bazą link buildingu muszą być wartościowe treści, które przyciągają uwagę użytkowników i zmotywują ich do udostępniania i linkowania, ale nie oznacza to, że nie możesz pomóc swojej witrynie. ",[182,7866,7868],{"href":5111,"rel":7867},[349],"Content marketing"," to tylko (i aż!) baza.",[16,7871,7872],{},"Link building jest teraz (w erze zalewu internetu treściami AI) ważniejszy niż kiedykolwiek i pozwoli się Twojej stronie wyróżnić.",[16,7874,7875,7878],{},[224,7876,7877],{},"Odpowiedzialne kupowanie linków polega na płaceniu za umieszczanie odnośników na innych stronach, ALE musi uwzględniać ich wartość i związek z tematyką witryny."," Nie chodzi o pozbawione logiki zakładanie kont na forach muzycznych, kiedy prowadzisz działalność z branży motoryzacyjnej, ani próby sztucznych manipulacji. Może przyjmować formę artykułów sponsorowanych, guest postingu czy publikowania w katalogach branżowych albo NAPach –  o wszystkich tych metodach opowiemy za moment.",[16,7880,7881,7884],{},[224,7882,7883],{},"W takim razie: jak pozyskiwać wartościowy ruch z linków, robiąc to naturalnie?"," Koniecznie weź pod autorytet witryn, z których pozyskujesz linki zewnętrzne. Niezależnie od strategii, jaką obierzesz, to właśnie linkowanie z wartościowych stron musi stać na pierwszym miejscu.",[12,7886,7888],{"id":7887},"dlaczego-warto-kupować-linki","Dlaczego warto kupować linki?",[16,7890,7891,7894],{},[224,7892,7893],{},"Kupowanie linków, pod warunkiem wyboru odpowiednich źródeł, to element dobrego link buildingu."," Wartościowe odnośniki, pochodzące z wiarygodnych i tematycznych serwisów, mogą znacząco podnieść autorytet twojej witryny w oczach wyszukiwarek. W rezultacie, możesz spodziewać się poprawy pozycji w rankingu oraz zwiększenia widoczności online.",[220,7896,7898],{"id":7897},"linkowanie-staje-się-szybszym-procesem","Linkowanie staje się szybszym procesem",[16,7900,7901,7904],{},[224,7902,7903],{},"W pełni naturalny link building może być czasochłonny,"," a wyniki mogą być widoczne dopiero po pewnym czasie. Kupowanie linków może przyspieszyć proces budowania profilu linków i zwiększyć widoczność witryny w krótszym czasie.",[220,7906,7908],{"id":7907},"możesz-pozyskiwać-linki-z-bardzo-wartościowych-miejsc","Możesz pozyskiwać linki z bardzo wartościowych miejsc",[16,7910,7911,7912,7915],{},"Kontrolując wybór miejsc publikacji artykułów, można ",[224,7913,7914],{},"nabyć linki z wiarygodnych i tematycznych stron,"," co będzie pozytywne dla profilu linków i autorytetu witryny.",[220,7917,7919],{"id":7918},"link-building-zwiększy-widoczność-na-tle-konkurencji","Link building zwiększy widoczność na tle konkurencji",[16,7921,7922,7925],{},[224,7923,7924],{},"W niektórych branżach konkurencja jest bardzo silna, a firmy muszą walczyć o każdego klienta."," W takich przypadkach kupowanie linków z zaufanych źródeł może być elementem strategii Twojej strony pozwalającej przegonić konkurencję.",[220,7927,7929],{"id":7928},"możesz-kupować-linki-które-wzmocnią-twoją-strategię-seo","Możesz kupować linki, które wzmocnią Twoją strategię SEO",[16,7931,7932,7935],{},[224,7933,7934],{},"Kupowanie linków może być częścią szerszej strategii SEO, o ile pamiętasz o innych elementach,"," takich jak tworzenie wartościowej treści (content to solidna baza dobrego profilu linków, który algorytm Google bardzo docenia) i promocja na platformach społecznościowych.",[12,7937,7939],{"id":7938},"jak-odpowiedzialnie-kupować-linki","Jak odpowiedzialnie kupować linki?",[16,7941,7942],{},"Wiesz już, że trzeba kupić linki z wartościowych miejscówek  –  to baza link buildingu we współczesnym internecie.",[16,7944,7945,7946,7949,7950,7954,7955,7959],{},"Warto sobie tego nie utrudniać. ",[224,7947,7948],{},"Skoro możesz pozyskać dokładnie taki odnośnik, jakiego potrzebujesz, dlaczego by z tego nie skorzystać?"," Linkhouse to platforma z bazą wydawców, na której możesz zamówić ",[182,7951,7953],{"href":5156,"rel":7952},[349],"artykuł sponsorowany",", sprawdzić swój ",[182,7956,7958],{"href":5093,"rel":7957},[349],"profil linkowy",", pozyskać cenne linki zewnętrzne i sprawdzić, z jakich witryn warto linkować.",[16,7961,7962],{},[182,7963,4736],{"href":4734,"rel":7964},[349],[16,7966,7967],{},[224,7968,7969],{},"Przejdźmy więc do tego, jak może wyglądać optymalizacja kupowania linków. Jakie dobre praktyki warto wdrożyć w Twojej strategii?",[220,7971,7973],{"id":7972},"wybieraj-wiarygodne-źródła","Wybieraj wiarygodne źródła",[16,7975,7976,7979],{},[224,7977,7978],{},"Kupuj linki tylko od wiarygodnych wydawców."," Upewnij się, że strony, z których nabywasz linki, są tematycznie związane z twoją witryną i cieszą się dobrą reputacją w internecie (tak, tematyczny, wartościowy link ma ogromne znaczenie!).",[220,7981,7983],{"id":7982},"chcesz-kupować-linki-podnieś-poprzeczkę","Chcesz kupować linki? Podnieś poprzeczkę",[16,7985,7986,7989],{},[224,7987,7988],{},"Odrzuć propozycje linków z niskiej jakości stron,"," które wydają się być spamowe lub o niskim autorytecie. Takie linki mogą przynieść więcej szkody niż pożytku Twojemu serwisowi.",[16,7991,7992,7995,7996,7999],{},[224,7993,7994],{},"Wskazówka:"," Przed zakupem linków dokładnie zbadaj strony, z których będą one pochodzić. Sprawdź ich ruch, jakość treści, ",[182,7997,4647],{"href":5093,"rel":7998},[349],", a także ich pozycje w wynikach wyszukiwania. Wszystkie te funkcjonalności znajdziesz w platformie Linkhouse – nie potrzebujesz dziesięciu różnych drogich narzędzi, wystarczy dostęp do jednego konta.",[220,8001,8003],{"id":8002},"dywersyfikuj-źródła-odnośników","Dywersyfikuj źródła odnośników",[16,8005,8006,8007,8010,8011,284],{},"Staraj się uzyskać ",[224,8008,8009],{},"linki z różnych źródeł",", aby stworzyć zrównoważony i naturalny profil linków. Unikaj koncentracji na jednym typie źródła lub jednej strategii link buildingu. Często dobrą strategią jest tutaj też ",[182,8012,5010],{"href":5008,"rel":8013},[349],[220,8015,8017,8018],{"id":8016},"lepiej-kupić-mniej-linków-ale-lepsze","Lepiej kupić mniej linków, ale ",[949,8019,8020],{},"lepsze",[16,8022,8023],{},"Określ swój budżet i nie staraj się maksymalizować samej liczby linków, postaw na ich jakość. Pamiętaj, że kupowanie linków warto oprzeć o solidną analizę konkurencji i ich źródeł linków. Jednocześnie staraj się, aby proces kupowania linków wyglądał jak najbardziej naturalnie. Unikaj nadmiernych optymalizacji i staraj się respektować wytyczne Google. Czasem jeden link z artykułu naprawdę wystarczy!",[12,8025,8027],{"id":8026},"rodzaje-linków-i-źródeł-w-których-warto-publikować-gdzie-kupować-linki","Rodzaje linków i źródeł, w których warto publikować. Gdzie kupować linki?",[16,8029,8030,227],{},[224,8031,8032],{},"Wartościowe linki można znaleźć w różnych miejscach w sieci  –  jak wiesz, w Linkhouse znajdziesz kilkadziesiąt tysięcy ciekawych serwisów. Dzięki nim możesz kupić:",[220,8034,2169],{"id":2168},[16,8036,8037,8038,8041,8042,284],{},"Współpraca z serwisami oferującymi ",[182,8039,975],{"href":5156,"rel":8040},[349]," może być doskonałą okazją do zdobycia wysokiej jakości odnośników. Wybieraj wiarygodne serwisy związane tematycznie z Twoją branżą i dbaj o jakość treści, aby odnośniki były naturalne i wartościowe dla czytelników. Chcesz wiedzieć, gdzie swoje artykuły sponsorowane publikuje konkurencja? Przeprowadź analizę ",[182,8043,8046],{"href":8044,"rel":8045},"https:\u002F\u002Flinkhouse.net\u002Foffer\u002Fbacklink-gap\u002F",[349],"backlink gap",[16,8048,8049,8051],{},[224,8050,7994],{}," Nie masz przestrzeni na samodzielne tworzenie treści? W Linkhouse znajdziesz moduł odo automatycznego tworzenia treści we współpracy z Surfer AI. Takie teksty mogą być wykorzystane w ramach strategii link buildingu. Dzięki temu można generować wartościowe treści zgodne z wytycznymi SEO, które przyciągną uwagę użytkowników i przyczynią się do pozyskiwania linków.",[16,8053,8054],{},[182,8055,4736],{"href":4734,"rel":8056},[349],[220,8058,8060],{"id":8059},"guest-posting","Guest posting",[16,8062,8063,8066,8067,8072],{},[182,8064,5329],{"href":5327,"rel":8065},[349]," na tematycznych blogach to świetny sposób na zdobycie naturalnych linków prowadzących do Twojej witryny. Szukaj blogów związanych z Twoją branżą i oferujących możliwość publikacji gościnnych artykułów  –  w Linkhouse pomoże Ci w tym np. ",[182,8068,8071],{"href":8069,"rel":8070},"https:\u002F\u002Flinkhouse.net\u002Ftopical-backlinks\u002F",[349],"topical backlinks tool",". Staraj się dostarczyć wartościową treść, która będzie interesująca dla czytelników i przyczyni się do zwiększenia autorytetu Twojej witryny.",[220,8074,8076],{"id":8075},"katalogi-branżowe","Katalogi branżowe",[16,8078,8079,8082],{},[224,8080,8081],{},"Niektóre katalogi internetowe oferują możliwość dodawania wartościowych odnośników,"," co może być korzystne dla Twojej strategii link buildingu. Wybierz katalog powiązany z Twoją branżą i sprawdź jego reputację oraz autorytet (w tym takie parametry jak Domain Authority), aby upewnić się, że dodawane odnośniki będą wartościowe i pomocne dla Twojej witryny.",[12,8084,8086],{"id":8085},"podstawy-link-buildingu-czy-warto-kupować-linki-podsumujmy","Podstawy link buildingu  –  czy warto kupować linki? Podsumujmy:",[51,8088,8089,8092],{},[54,8090,8091],{},"Wniosek jest prosty: kupowanie linków może być skuteczną strategią pozycjonowania, ale należy to robić z rozwagą i korzystać z wartościowych źródeł.",[54,8093,8094],{},"Naturalny link building opiera się na zdobywaniu odnośników poprzez publikowanie wysokiej jakości treści i odpowiednie zarządzenie procesem linkowania, które ostatecznie przyczynia się do długotrwałego wzrostu autorytetu i pozycji witryny w wynikach wyszukiwania.",[16,8096,8097,8098,4999],{},"Platforma Linkhouse oferuje szereg funkcjonalności, które mogą być użyteczne w procesie odpowiedzialnego pozyskiwania linków. Sprawdź nasze możliwości  –  a najlepiej zacznij od ",[182,8099,8101],{"href":5099,"rel":8100},[349],"audytu linków",{"title":34,"searchDepth":190,"depth":190,"links":8103},[8104,8105,8111,8118,8123],{"id":7851,"depth":190,"text":7852},{"id":7887,"depth":190,"text":7888,"children":8106},[8107,8108,8109,8110],{"id":7897,"depth":359,"text":7898},{"id":7907,"depth":359,"text":7908},{"id":7918,"depth":359,"text":7919},{"id":7928,"depth":359,"text":7929},{"id":7938,"depth":190,"text":7939,"children":8112},[8113,8114,8115,8116],{"id":7972,"depth":359,"text":7973},{"id":7982,"depth":359,"text":7983},{"id":8002,"depth":359,"text":8003},{"id":8016,"depth":359,"text":8117},"Lepiej kupić mniej linków, ale lepsze",{"id":8026,"depth":190,"text":8027,"children":8119},[8120,8121,8122],{"id":2168,"depth":359,"text":2169},{"id":8059,"depth":359,"text":8060},{"id":8075,"depth":359,"text":8076},{"id":8085,"depth":190,"text":8086},"2024-03-08","Pozycjonowanie stron internetowych to prawdziwe wyzwanie – w tłumie konkurencyjnych witryn walka o widoczność w wynikach wyszukiwania staje się coraz bardziej zacięta. W tym kontekście pojawia się pyt","\u002Fblog\u002Fimages\u002Fczy-mozna-kupowac-linki.jpg",{},"\u002Fblog\u002Fczy-mozna-kupowac-linki",{"title":7834,"description":8125},"blog\u002Fczy-mozna-kupowac-linki","wvkRnns7Q8yH_RszG3_D9F2nUTtCGSAfzw4kM4xZNEY",{"id":8133,"title":8134,"author":8135,"body":8136,"category":5880,"coverStyle":197,"date":9071,"description":9072,"excerpt":197,"extension":200,"image":9073,"meta":9074,"navigation":203,"path":9075,"readTime":1947,"seo":9076,"seoDescription":197,"stem":9077,"__hash__":9078},"blog\u002Fblog\u002Fnajlepsze-podcasty-seo-w-polsce-i-na-swiecie.md","Najlepsze podcasty SEO w Polsce i na świecie","Dominik",{"type":9,"value":8137,"toc":9047},[8138,8141,8150,8156,8159,8240,8245,8250,8256,8262,8268,8274,8284,8290,8296,8301,8306,8311,8316,8321,8326,8335,8340,8345,8350,8355,8360,8365,8369,8377,8382,8387,8392,8397,8402,8407,8411,8416,8424,8429,8434,8439,8444,8447,8452,8456,8460,8468,8473,8478,8484,8489,8494,8499,8504,8509,8517,8522,8531,8536,8541,8546,8552,8557,8562,8570,8575,8583,8588,8593,8598,8603,8607,8612,8620,8625,8635,8640,8645,8650,8655,8659,8664,8672,8682,8687,8692,8697,8702,8707,8711,8715,8723,8728,8733,8738,8743,8748,8753,8758,8762,8770,8775,8780,8785,8790,8796,8801,8806,8811,8820,8825,8830,8835,8840,8845,8850,8854,8858,8866,8871,8876,8882,8887,8892,8897,8901,8905,8913,8918,8923,8929,8934,8939,8944,8948,8952,8960,8965,8970,8975,8980,8985,8990,8994,8998,9006,9011,9016,9022,9025,9031,9034,9037,9041,9044],[16,8139,8140],{},"Dobry podcast SEO powinien wyróżniać się przede wszystkim doświadczeniami ekspertów, którzy w nim uczestniczą. To było główne kryterium podczas tworzenia naszego rankingu.",[16,8142,8143,8144,8149],{},"Co ciekawe, badania ",[182,8145,8148],{"href":8146,"rel":8147},"https:\u002F\u002Fwww.holisticseo.digital\u002Fmarketing\u002Fstatistic\u002Fpodcast",[349],"Holistic SEO"," wykazały, że na całym świecie istnieje ok. 5 milionów podcastów zawierających ponad 70 milionów odcinków. W konsekwencji znalezienie odpowiednich nagrań branżowych, które przemówią zarówno do początkujących, jak i profesjonalistów okazuje się wymagającym zadaniem. Eksperci Linkhouse jednak dali radę! W tym artykule omówimy 16 najlepszych podcastów SEO w 2024 roku – weźmiemy pod uwagę polskie oraz zagraniczne opcje.",[12,8151,8153],{"id":8152},"jakie-są-najlepsze-podcasty-seo",[224,8154,8155],{},"Jakie są najlepsze podcasty SEO?",[16,8157,8158],{},"Po przejrzeniu wielu podcastów SEO wybraliśmy 16 najlepszych, które z pewnością zagwarantują wartościową wiedzę. Niezależnie od tego, czy jesteś właścicielem dużej agencji SEO, digital marketerem, czy osobą dopiero rozpoczynającą przygodę z pozycjonowaniem, poniższe podcasty SEO będą pomocne:",[678,8160,8161,8166,8171,8176,8181,8186,8190,8195,8200,8205,8210,8215,8220,8225,8230,8235],{},[54,8162,8163],{},[224,8164,8165],{},"SEO Fridays",[54,8167,8168],{},[224,8169,8170],{},"Podcast Piotra Poloka",[54,8172,8173],{},[224,8174,8175],{},"Podcast Damiana Sałkowskiego",[54,8177,8178],{},[224,8179,8180],{},"SERP Up’s",[54,8182,8183],{},[224,8184,8185],{},"SEO 101",[54,8187,8188],{},[224,8189,5632],{},[54,8191,8192],{},[224,8193,8194],{},"The Recipe for SEO Success",[54,8196,8197],{},[224,8198,8199],{},"Authority Hacker",[54,8201,8202],{},[224,8203,8204],{},"NerdBrand Podcast",[54,8206,8207],{},[224,8208,8209],{},"SEO Mindset",[54,8211,8212],{},[224,8213,8214],{},"SEO Rant",[54,8216,8217],{},[224,8218,8219],{},"Confessions of an SEO",[54,8221,8222],{},[224,8223,8224],{},"Edge of the Web",[54,8226,8227],{},[224,8228,8229],{},"Search Off the Record",[54,8231,8232],{},[224,8233,8234],{},"Marketing O’clock",[54,8236,8237],{},[224,8238,8239],{},"Unknown Secrets of Internet Marketing",[220,8241,8243],{"id":8242},"seo-fridays",[224,8244,8165],{},[16,8246,8247],{},[32,8248],{"alt":34,"src":8249},"https:\u002F\u002Flh7-us.googleusercontent.com\u002F56rCP26uelvr2AyzsNSTWORYh-mBOdfjCIvOGB_ICZSlu4iXpKNP79E2bGuOy7STkc5ud0BUe8KDacfbsAliaOjveI6Hc02gM-Bki8mtdozr9S5ekxPQ04kH_aIR1wVNxt3pbkUeI59l",[16,8251,8252,8255],{},[224,8253,8254],{},"Osoby prowadzące:"," Dawid Medwediuk",[16,8257,8258,8261],{},[224,8259,8260],{},"Tematy:"," SEO, marketing, SEM, AI, on-page SEO",[16,8263,8264,8267],{},[224,8265,8266],{},"Częstotliwość publikacji:"," Raz w miesiącu",[16,8269,8270,8273],{},[224,8271,8272],{},"Przeciętny czas trwania odcinka:"," 60 minut",[16,8275,8276,947,8279],{},[224,8277,8278],{},"Strona internetowa:",[182,8280,8283],{"href":8281,"rel":8282},"https:\u002F\u002Fdawidmed.com\u002Fblog\u002Fseo\u002Fpodcast-seo-fridays\u002F",[349],"DawidMed",[16,8285,8286,8289],{},[224,8287,8288],{},"Dostępne platformy:"," Spotify, YouTube, Apple Podcasts, Empik Go, Aspirate, Podkasty",[16,8291,8292,8295],{},[224,8293,8294],{},"Omówienie:"," SEO Fridays to jeden z najpopularniejszych polskich podcastów. Dawid Medwediuk kieruje do swojego audytorium treści bazujące na doświadczeniach, łącząc pozycjonowanie z innymi istotnymi zagadnieniami (w tym AI oraz Google Ads). Podcasty Dawida dedykujemy przede wszystkim początkującym oraz doświadczonym pozycjonerom, którzy chcą usłyszeć stanowiska znanych osobistości SEO (np. Łukasz Rogala, Tomasz Jeska i Sebastian Heymann).",[220,8297,8299],{"id":8298},"podcast-piotra-poloka",[224,8300,8170],{},[16,8302,8303],{},[32,8304],{"alt":34,"src":8305},"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fd0rBGPJm_D16QkhD0vmewCfI0gYm5h995OoDZxV88lOu7w36GRpnZHQ8pJK1ob7Za5ytGwxVNpab9aA2JJ1EkfD-rmt38TwkI7ZN7ILnBa5bKajqr76JClfbQUBY2ewM22SKOxMENzdb",[16,8307,8308,8310],{},[224,8309,8254],{}," Piotr Polok",[16,8312,8313,8315],{},[224,8314,8260],{}," Reklama w Internecie, copywriting, SEO, marketing w wyszukiwarkach",[16,8317,8318,8320],{},[224,8319,8266],{}," Co tydzień",[16,8322,8323,8325],{},[224,8324,8272],{}," 30 minut",[16,8327,8328,947,8330],{},[224,8329,8278],{},[182,8331,8334],{"href":8332,"rel":8333},"https:\u002F\u002Fpiotrpolok.pl\u002Fpodcast\u002F",[349],"Piotr Polok",[16,8336,8337,8339],{},[224,8338,8288],{}," Apple Podcasts, YouTube, Spotify, Empik Go",[16,8341,8342,8344],{},[224,8343,8294],{}," Piotr Polok w swoim podcaście postawił na poruszanie nieco kontrowersyjnych tematów, które dają świeże spojrzenie na marketingową rzeczywistość. Nie poznasz tutaj nowinek SEO czy też technicznych zagadnień związanych z pozycjonowaniem, ale z pewnością zaciekawisz się tematyką, jeśli jesteś copywriterem czy też specjalistą ds. marketingu.",[220,8346,8348],{"id":8347},"podcast-damiana-sałkowskiego",[224,8349,8175],{},[16,8351,8352,8354],{},[224,8353,8254],{}," Damian Sałkowski",[16,8356,8357,8359],{},[224,8358,8260],{}," SEO, biznes, marketing",[16,8361,8362,8364],{},[224,8363,8266],{}," Co 3 tygodnie",[16,8366,8367,8273],{},[224,8368,8272],{},[16,8370,8371,947,8373],{},[224,8372,8278],{},[182,8374,6291],{"href":8375,"rel":8376},"https:\u002F\u002Fwww.senuto.com\u002Fpl\u002Fblog\u002Fvideo\u002Fpodcast\u002F",[349],[16,8378,8379,8381],{},[224,8380,8288],{}," YouTube, Podcasty Apple, Spotify, Podbean, iHeartRadio",[16,8383,8384,8386],{},[224,8385,8294],{}," Damian Sałkowski to założyciel Senuto – popularnego narzędzia SEO. W swoim podcaście porusza kwestie budowania oraz zarządzania wizerunkiem marki w organicznych wynikach wyszukiwania. Kładzie nacisk na dawanie wartości osobom rozpoczynającym swoją przygodę w branży, natomiast jego treści są również przydatne dla doświadczonych adeptów SEO. Jeżeli szukasz interesujących informacji o pozycjonowaniu – koniecznie sprawdź podcast Damiana!",[220,8388,8390],{"id":8389},"serp-ups",[224,8391,8180],{},[16,8393,8394],{},[32,8395],{"alt":34,"src":8396},"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fu6UuTbFLWIaNuAyB92dptRLxHAwkdexE2mpuz0C_lReLxV0OFU0FQn7JVAHJW5HXmohAcJlyJ8nq4PmIyHelhgbc6cxB2zlGN-85R0d3QGDeLyFVkieWvtSypoqghiLLTNsh7bHyraNuOJhxfSPL4g",[16,8398,8399,8401],{},[224,8400,8254],{}," Mordy Oberstein i Crystal Carter",[16,8403,8404,8406],{},[224,8405,8260],{}," Ogólne SEO, wskazówki dotyczące digital marketingu, keyword research",[16,8408,8409,8320],{},[224,8410,8266],{},[16,8412,8413,8415],{},[224,8414,8272],{}," 45 minut",[16,8417,8418,947,8420,227],{},[224,8419,8278],{},[182,8421,8180],{"href":8422,"rel":8423},"https:\u002F\u002Fwww.wix.com\u002Fseo\u002Flearn\u002Fpodcast",[349],[16,8425,8426,8428],{},[224,8427,8288],{}," Podcasty Apple, Spotify, Podcasty Google",[16,8430,8431,8433],{},[224,8432,8294],{}," SERP’s Up udowadnia, że nowinki o SEO mogą zarówno uczyć, jak i ekscytować. Mordy i Crystal minimum raz w tygodniu zapraszają ekspertów branżowych, aby zagłębiali się w różne tematy. Zaczynają od przedstawienia ogólnych informacji na temat odcinka, a następnie zamieszczają intrygujący klip z dłuższą wypowiedzią gościa, przedstawiający dodatkowe strategie i kroki do wykonania.",[220,8435,8437],{"id":8436},"seo-101",[224,8438,8185],{},[16,8440,8441],{},[32,8442],{"alt":34,"src":8443},"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fyl5elF2G6sbfNBX3ScVXYeoZV3IwA6FjVW1hSLwiRbL8O8KidwR-qrHa6FmXZZ9zIq9O7jh24UfMasJRiCiA-SOmBu6wkxQCHNtBtOTuB8RORkb34nAYsiqMpmCV9aaehhz7YoNFz8h6fTF0BeEI4Q",[16,8445,8446],{},"Gospodarze: Ross Dunn, Scott Van Achte",[16,8448,8449,8451],{},[224,8450,8260],{}," Techniczne SEO, link building, optymalizacja on-site (w witrynie), SEM",[16,8453,8454,8364],{},[224,8455,8266],{},[16,8457,8458,8325],{},[224,8459,8272],{},[16,8461,8462,947,8464],{},[224,8463,8278],{},[182,8465,8185],{"href":8466,"rel":8467},"http:\u002F\u002Fwww.stepforth.com\u002Fabout\u002Fseo-101-podcast\u002F",[349],[16,8469,8470,8472],{},[224,8471,8288],{}," Spotify, Soundcloud i Apple Podcast",[16,8474,8475,8477],{},[224,8476,8294],{}," Ross Dunn i Scott Van Achte przyjmują nieformalny i konwersacyjny styl, aby przełamać złożoność SEO. SEO 101 omawia najnowsze aktualizacje Google i aktualności związane z optymalizacją pod kątem wyszukiwarek. Podcast oferuje cenne informacje branżowe marketerom na każdym poziomie umiejętności – od początkujących, aż do zaawansowanych.",[220,8479,8481],{"id":8480},"search-engine-journal-show",[224,8482,8483],{},"Search Engine Journal Show",[16,8485,8486],{},[32,8487],{"alt":34,"src":8488},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FgiVBH0EljG1Q7t3TrS2knOEWybWvR67z2mn_AD2F_j6SF1dkVNMnkjxfw1pIzYzMaNrPiPM2_hG5T40QXcr0nGDkOARFkozu-wQaJR2p-IC7iQK_1jlJiEmh3z8enaI_LibLI-lU8EWBU7wBjAiV6w",[16,8490,8491,8493],{},[224,8492,8254],{}," Loren Baker",[16,8495,8496,8498],{},[224,8497,8260],{}," Wiadomości i newsy branżowe, wywiady ze specjalistami SEO, przedsiębiorczość, media społecznościowe, SEM",[16,8500,8501,8503],{},[224,8502,8266],{}," Co dwa tygodnie",[16,8505,8506,8508],{},[224,8507,8272],{}," 40 minut",[16,8510,8511,947,8513],{},[224,8512,8278],{},[182,8514,8483],{"href":8515,"rel":8516},"https:\u002F\u002Fwww.searchenginejournal.com\u002Fcategory\u002Fsearch-engine-journal-show\u002F",[349],[16,8518,8519,8521],{},[224,8520,8288],{}," Apple Podcast, Google Play, Spotify",[16,8523,8524,8526,8527,8530],{},[224,8525,8294],{}," Podcast ten na początku nazywał się Marketing Nerds. Jego nazwa w 2014 roku zmieniła się na Search Engine Nerds, stając się zaufanym źródłem ekspertów SEO. Obejmuje wszystkie aspekty marketingu w wyszukiwarkach. Prowadząca Loren Baker zagłębia się w strategie SEO i techniki marketingowe, badając przyszłość reklamy typu programmatic oraz zmieniające się trendy w tworzeniu treści (tzw. content marketingu). Program ten ",[224,8528,8529],{},"dedykujemy dla średnio-zaawansowanych oraz ekspertów SEO."," Aktualna nazwa to Search Engine Journal Show.",[220,8532,8534],{"id":8533},"the-recipe-for-seo-success",[224,8535,8194],{},[16,8537,8538],{},[32,8539],{"alt":34,"src":8540},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FUNgcMAxgt3erQgduygHopSafO-azNuZSp04EBK0ZHuPNIlhzFt4vAQEdiAHAJsL3Q_gcp7wxWTb1YxxLXPM7HnnY1B25kcHL1lPJZ6pYLxzvqr1jeWz98fiMV9wTkovchbRHppHn1ROEtLt94Clvaw",[16,8542,8543,8545],{},[224,8544,8254],{}," Kate Toon",[16,8547,8548,8551],{},[224,8549,8550],{},"Tematyka:"," SEO, content marketing",[16,8553,8554,8556],{},[224,8555,8266],{}," Co dwa tygodnie lub co miesiąc",[16,8558,8559,8561],{},[224,8560,8272],{}," 35 minut",[16,8563,8564,947,8566],{},[224,8565,8278],{},[182,8567,8194],{"href":8568,"rel":8569},"https:\u002F\u002Ftherecipeforseosuccess.com\u002Fcategory\u002Fpodcast\u002F",[349],[16,8571,8572,8574],{},[224,8573,8288],{}," Spotify, Podcasty Apple",[16,8576,8577,8579,8580,227],{},[224,8578,8294],{}," Kate Toon zaprasza do swojego programu wielu gości, aby omawiali tematy związane z SEO i marketingiem. Jeśli lubisz żartobliwe przekomarzanie się i poczucie humoru, posłuchaj podcastu Kate. Jest ",[224,8581,8582],{},"świetny zarówno dla początkujących oraz tzw. starych wyjadaczy.",[220,8584,8586],{"id":8585},"authority-hacker",[224,8587,8199],{},[16,8589,8590],{},[32,8591],{"alt":34,"src":8592},"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fc8yiuWCsP5VwVIQFXKMmtkTb3mLh28JJD21ZGe6EgdJyH88MVmzjgVzq7NeR36KknVXqjoDlFAckjt7PBwk0XEteYUs_5A0AU_JL1Ecm6KWI2mvI-RiP1JXPMZ886PJpl1GXKK41ZWBANjnVho3pZg",[16,8594,8595,8597],{},[224,8596,8254],{}," Mark Webster i Gael Breton",[16,8599,8600,8602],{},[224,8601,8260],{}," Zaawansowane strategie SEO, content marketing, wskazówki dotyczące digital marketingu",[16,8604,8605,8320],{},[224,8606,8266],{},[16,8608,8609,8611],{},[224,8610,8272],{}," 1-1,5 godziny",[16,8613,8614,947,8616,227],{},[224,8615,8278],{},[182,8617,8199],{"href":8618,"rel":8619},"https:\u002F\u002Fwww.authorityhacker.com\u002Fpodcast\u002F",[349],[16,8621,8622,8624],{},[224,8623,8288],{}," Spotify, Soundcloud, Apple Podcasts, Google Podcasts, YouTube",[16,8626,8627,8630,8631,8634],{},[224,8628,8629],{},"Opis:"," Gael Breton i Mark Webster w każdym odcinku omawiają swoje kariery polegające na tworzeniu i sprzedaży wysoko ocenianych witryn internetowych. Bazują na innowacyjnym podejściu do SEO i marketingu oraz ponad 10-letnim doświadczeniu. Podcast ten ",[224,8632,8633],{},"dedykujemy pozycjonerom z wieloletnim doświadczeniem."," Narracja jest utrzymana w humorystycznym stylu.",[220,8636,8638],{"id":8637},"nerdbrand-podcast",[224,8639,8204],{},[16,8641,8642],{},[32,8643],{"alt":34,"src":8644},"https:\u002F\u002Flh7-us.googleusercontent.com\u002F38TeLiSc4p6WIbIVOj4jP2XJZJTxctCNtAB5BfTA-GTL_5divV4HemErLPkUInhImOHrq5XC1eRrcx4is8rrZ45SsMZWVN4-3AB1IoNDNpV9NbAoYBheYHUJxfz27DKfzl0hzgmnBmKbkJwlCHTr8Q",[16,8646,8647,8649],{},[224,8648,8254],{}," Jason Davis, Jonathan Payne, Mikayla Meek, Mitch Gregory ",[16,8651,8652,8654],{},[224,8653,8550],{}," Marketing, branding",[16,8656,8657,8320],{},[224,8658,8266],{},[16,8660,8661,8663],{},[224,8662,8272],{}," 25 minut",[16,8665,8666,947,8668,227],{},[224,8667,8278],{},[182,8669,8204],{"href":8670,"rel":8671},"https:\u002F\u002Fnerdbrandagency.com\u002Fpodcast\u002F",[349],[16,8673,8674,8676,8677],{},[224,8675,8288],{}," Apple, Google, Spotify, Amazon ",[182,8678,8681],{"href":8679,"rel":8680},"https:\u002F\u002Fevansokoro.com\u002Fbest-seo-software-for-small-businesses\u002F",[349],"Music",[16,8683,8684,8686],{},[224,8685,8294],{}," Podcast NerdBrand jest skoncentrowany na omawianiu sprecyzowanych tematów związanych z budowaniem marki osobistej, które łączą się w pewnym stopniu z SEO. Chociaż podcast nie dotyczy bezpośrednio SEO, poruszane tematy są bardzo istotne dla osób zajmujących się marketingiem w wyszukiwarkach (w tym pozycjonowaniem i Google Ads).",[220,8688,8690],{"id":8689},"seo-mindset",[224,8691,8209],{},[16,8693,8694],{},[32,8695],{"alt":34,"src":8696},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FkxMSYwMmubvL8DorMrfsbZ8nxwyZAEea1bgAOg6QYBmZPN7h5U4GbovfV1zi2-0u422hZgK0NyQv8qWW2E32q2UmRbXE5VjM0_3I1UTEm4kth1NwKsF787T8WoBqaMI8n2rxHXlMqO1nbFOr7MRswQ",[16,8698,8699,8701],{},[224,8700,8254],{}," Sarah McDowell, Tazmin Suleman",[16,8703,8704,8706],{},[224,8705,8260],{}," Wskazówki dotyczące zdrowia psychicznego, rozwój kariery",[16,8708,8709,8320],{},[224,8710,8266],{},[16,8712,8713,8508],{},[224,8714,8272],{},[16,8716,8717,947,8719,227],{},[224,8718,8278],{},[182,8720,8209],{"href":8721,"rel":8722},"https:\u002F\u002Ftheseomindset.co.uk\u002F",[349],[16,8724,8725,8727],{},[224,8726,8288],{}," Spotif_y_, podcasty Apple, Podcasty Google ",[16,8729,8730,8732],{},[224,8731,8294],{}," Podcast ten nie został poświęcony wyłącznie SEO. Prowadzący, Sarah McDowell i Tazmin Suleman, łączą swoją wiedzę z zakresu coachingu i pozycjonowania, w celu zapewnienia cennych spostrzeżeń na temat budowania pewności siebie i rozwoju kariery w branży SEO. Ich porady wykraczają jednak poza naszą branżę i dotyczą różnych zawodów. Co więcej, czasami pojawiają się w nich wypowiedzi innych ekspertów, omawiających strategie zwiększania umiejętności na rynku SEO i wychodzenia poza strefę komfortu.",[220,8734,8736],{"id":8735},"seo-rant",[224,8737,8214],{},[16,8739,8740],{},[32,8741],{"alt":34,"src":8742},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FaI7neSZ6qQs06Zvm065LrEDDZwAqBbD-R27GuvJ8INab9hztjNrqZGxjfumDUfcFuwShmD8JTn9FGyUByWEeL2D-uySExxDCX1KJQZ_MRlrgHi5rwB6BL1Wq85cZ7lnm63TVql4IkP_q6k3dj9t0Cw",[16,8744,8745,8747],{},[224,8746,8254],{}," Mordy Oberstein",[16,8749,8750,8752],{},[224,8751,8550],{}," Ogólne SEO, techniczne SEO",[16,8754,8755,8757],{},[224,8756,8266],{}," Co miesiąc",[16,8759,8760,8325],{},[224,8761,8272],{},[16,8763,8764,947,8766,227],{},[224,8765,8278],{},[182,8767,8214],{"href":8768,"rel":8769},"https:\u002F\u002Fwww.theseorant.com\u002F",[349],[16,8771,8772,8774],{},[224,8773,8288],{}," Spotify, Soundcloud, Apple Podcast",[16,8776,8777,8779],{},[224,8778,8294],{}," Mordy Oberstein to wybitna postać w branży, nadzorująca branding SEO w Wix. Jest też współwłaścicielem innych podcastów, np. Edge of the Web, wraz z Erin Sparks. Jego przedsięwzięcie SEO Rant skupia najlepszych marketerów zajmujących się działaniami w wyszukiwarkach, przedstawiających swoje perspektywy na nieco kontrowersyjne oraz techniczne tematy (w tym SEO LGBTQ+ i programmatic SEO w zakresie content marketingu).",[220,8781,8783],{"id":8782},"confessions-of-an-seo",[224,8784,8219],{},[16,8786,8787],{},[32,8788],{"alt":34,"src":8789},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FmnbtB0S4gQ2p8h2Ez780G93AoyD27u5nItTYIp8eMtGIKh5dLn3L4By-vBF5LoNh7_BeI5pY5RYDbsZjLadJnOyCh32T9RWFrusyvL8awxc88_n7UOQ12plqf2goloYI1eczpc5GONR8",[16,8791,8792,8795],{},[224,8793,8794],{},"Gospodarze:"," Carolyn Holzman ",[16,8797,8798,8800],{},[224,8799,8260],{}," Krótkie historie SEO, najnowsze aktualizacje SEO",[16,8802,8803,8805],{},[224,8804,8266],{}," Co dwa tygodnie (czasami co miesiąc)",[16,8807,8808,8810],{},[224,8809,8272],{}," 15 minut",[16,8812,8813,947,8815,8819],{},[224,8814,8278],{},[182,8816,8219],{"href":8817,"rel":8818},"https:\u002F\u002Fwww.americanwaymedia.com\u002Fconfessions-of-an-seo\u002F",[349],"  ",[16,8821,8822,8824],{},[224,8823,8288],{}," Apple Podcast, Spotify, Amazon Music",[16,8826,8827,8829],{},[224,8828,8294],{}," Carolyn Holzman prowadzi krótki podcast, w którym dzieli się osobistymi spostrzeżeniami i anegdotami na różne tematy, od aktualizacji Google po konferencje, w których uczestniczyła. Podcast skupia się na przedstawieniu ważnych informacji w atrakcyjny sposób dla początkujących i zaawansowanych, zgłębiając także niszowe tematy, stosując humorystyczne podejście.",[220,8831,8833],{"id":8832},"edge-of-the-web",[224,8834,8224],{},[16,8836,8837],{},[32,8838],{"alt":34,"src":8839},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FvBmiKRiscuqT8XVQlulUSI3qMEKgwQU4kcId9uu5uaPK7W3NP0tmBTkYJjmCwfi6wUw9Hu2hwrausCTey9lrj7wf5q3A-KO62MCgxqgrhN1wtsy3HDYHHlgWmgNngjXUhXEmB7RCb9T6",[16,8841,8842,8844],{},[224,8843,8254],{}," Erin Sparks",[16,8846,8847,8849],{},[224,8848,8260],{}," Newsy digital marketingowe, media społecznościowe, content marketing",[16,8851,8852,8503],{},[224,8853,8266],{},[16,8855,8856,8508],{},[224,8857,8272],{},[16,8859,8860,947,8862],{},[224,8861,8278],{},[182,8863,8224],{"href":8864,"rel":8865},"https:\u002F\u002Fedgeofthewebradio.com\u002F",[349],[16,8867,8868,8870],{},[224,8869,8288],{}," Apple Podcast, Spotify i Soundcloud",[16,8872,8873,8875],{},[224,8874,8294],{}," Erin Sparks prowadzi podcast zmuszający odbiorców do myślenia, nie koncentrując się wyłącznie na SEO. Rozmówca omawia wszelkie aspekty marketingu, jednocześnie przewidując trendy rynkowe i przygotowując słuchaczy na kolejne aktualizacje Google.",[220,8877,8879],{"id":8878},"search-off-the-record",[224,8880,8881],{},"Search Off The Record",[16,8883,8884],{},[32,8885],{"alt":34,"src":8886},"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fc229ovjk9EffDTWAq4fOxYHvHtotERzRWzqMAdY3UlstgeEVC9rUmO-2EMbWLYhzfjE0BF_5Y0V-hpHFJnSZRSC-AjxsmA_IDLSGTbxE7vNx9oxwgLXGbVtoNrI-DiL1te8uraBFjrrS",[16,8888,8889,8891],{},[224,8890,8794],{}," Zespół ds. relacji z wyszukiwarkami Google",[16,8893,8894,8896],{},[224,8895,8550],{}," Kompleksowe podejście do pozycjonowania, techniczne aspekty SEO",[16,8898,8899,8320],{},[224,8900,8266],{},[16,8902,8903,8663],{},[224,8904,8272],{},[16,8906,8907,947,8909,227],{},[224,8908,8278],{},[182,8910,8881],{"href":8911,"rel":8912},"https:\u002F\u002Fsearch-off-the-record.libsyn.com\u002F",[349],[16,8914,8915,8917],{},[224,8916,8288],{}," Podcasty Google, Spotify, Stitcher, Podcasty Apple, Search Off The Record",[16,8919,8920,8922],{},[224,8921,8294],{}," Interesują Cię wewnętrzne działania wyszukiwarki Google? W takim razie Search Off the Record może okazać się idealnym podcastem SEO. Każdy odcinek poświęcony jest premierom, ustalaniu priorytetów funkcji w Google Search Console (GSC) i bieżącym projektom zespołów wyszukiwarki Google. W wymienionym podcaście omawiane są również tematy SEO obejmujące JavaScript itd.",[220,8924,8926],{"id":8925},"marketing-oclock",[224,8927,8928],{},"Marketing O’Clock",[16,8930,8931],{},[32,8932],{"alt":34,"src":8933},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FkDf0t1uGFUm-vfIG1doERTZNV1dNilEuuAYBpB6FTQ3GPHvkWazGxmeBF5oWagVtt9_1D6GV5BV8A3Pt6kjrXWgjwC17NxA0noQxFQcS7IqVe71P4fvPb_tFsK0TcG2Kj7qcJJOf01ZN",[16,8935,8936,8938],{},[224,8937,8254],{}," Greg Finn, Jessica Budde, Christine „Shep” Zirnheld i Nicole Waddington ",[16,8940,8941,8943],{},[224,8942,8260],{}," Aktualności SEO, trendy w marketingu cyfrowym, PPC, aktualności z mediów społecznościowych.",[16,8945,8946,8320],{},[224,8947,8266],{},[16,8949,8950,8273],{},[224,8951,8272],{},[16,8953,8954,947,8956,227],{},[224,8955,8278],{},[182,8957,8928],{"href":8958,"rel":8959},"https:\u002F\u002Fwww.marketingoclock.com",[349],[16,8961,8962,8964],{},[224,8963,8288],{}," Apple, Stitcher i Spotify",[16,8966,8967,8969],{},[224,8968,8294],{}," Podcast oferujący cotygodniowe wiadomości z zakresu SEO i digital marketingu, a także dodatkowe panele marketingowe O’talk, w których biorą udział eksperci z całego świata. To kolejny świetny program dla początkujących oraz ekspertów w pozycjonowaniu.",[220,8971,8973,227],{"id":8972},"unknown-secrets-of-internet-marketing",[224,8974,8239],{},[16,8976,8977],{},[32,8978],{"alt":34,"src":8979},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FaWaN9RPOjJW_7vGWlkvn4t5L2LdJM3iFc8mP19XRawM80LhQtspH0Y9_DjjSxGIfsoMruK5EWMN5Z-xOUyce8MvgL-LULKWNF9e4Pz03vB87pkH8cdU5ij1lY-ohuM1Psg0NY_zg53FP",[16,8981,8982,8984],{},[224,8983,8254],{}," Matta Bertrama",[16,8986,8987,8989],{},[224,8988,8260],{}," SEO, reklamy PPC, automatyczne kampanie mailingowe, taktyki marketingowe w mediach społecznościowych",[16,8991,8992,8320],{},[224,8993,8266],{},[16,8995,8996,8325],{},[224,8997,8272],{},[16,8999,9000,947,9002,227],{},[224,9001,8278],{},[182,9003,8239],{"href":9004,"rel":9005},"https:\u002F\u002Fwww.bestseopodcast.com\u002F",[349],[16,9007,9008,9010],{},[224,9009,8288],{}," Spotify, Podcasty Google, Soundcloud, Pandora, Podcasty Apple, iHeart, Amazon Music",[16,9012,9013,9015],{},[224,9014,8294],{}," Jeden z najlepszych podcastów SEO, prowadzony co tydzień przez specjalistę ds. digital marketingu – Matta Bertrama. Matt wyjaśnia metody zwiększania ruchu na stronie i poprawy widoczności w Internecie, gwarantując praktyczne porady w formie angażujących oraz interesujących dyskusji.",[12,9017,9019],{"id":9018},"podcast-seo-co-to-jest",[224,9020,9021],{},"Podcast SEO – co to jest?",[16,9023,9024],{},"Podcast SEO to zasób audio, w którym rozmówcy dzielą się spostrzeżeniami na temat SEO, marketingu cyfrowego i widoczności w Internecie. Podcasty zawierają szczegółowe dyskusje, wnikliwe wywiady i cenną wiedzę specjalistyczną liderów branżowych. Przekazują wiedzę z zakresu optymalizacji stron internetowych, poprawy pozycji w wynikach SERP (ang. Search Engine Results Page) oraz najnowszych trendów SEO. Podcasty pozycjonerskie oferują cenne informacje na temat strategii, narzędzi zwiększających wydajność witryny w wynikach wyszukiwania oraz aktualizacji algorytmów (algorytmy Google zmieniają się nawet od 500 do 600 razy rocznie).",[12,9026,9028],{"id":9027},"kluczowe-zalety-podcastów-seo-jak-to-wygląda-w-praktyce",[224,9029,9030],{},"Kluczowe zalety podcastów SEO – jak to wygląda w praktyce?",[16,9032,9033],{},"Podcasty SEO odgrywają rolę spersonalizowanego przewodnika po stale zmieniającym się świecie optymalizacji pod kątem wyszukiwarek. Będąc słuchaczem, zyskujesz dostęp do wiedzy ekspertów, którzy wypowiadają się na temat trendów branżowych oraz praktycznych strategii opracowywanych przez profesjonalistów.",[16,9035,9036],{},"Warto również wspomnieć, iż podcasty oprócz dostarczania informacji, tworzą poczucie wspólnoty. Słuchając podcastów SEO, dołączasz do grona osób o podobnych poglądach, które dzielą się wartościowymi, branżowymi doświadczeniami (w tym wyzwaniami oraz triumfami).",[12,9038,9039],{"id":817},[224,9040,818],{},[16,9042,9043],{},"Podsumowując, 16 najlepszych podcastów SEO, które wymieniliśmy w dzisiejszym artykule, gwarantują kompleksową wiedzę, praktyczne strategie pozycjonerskie i spostrzeżenia branżowe, pomocne zarówno początkującym, średnio-zaawansowanym, jak i specjalistom SEO.",[16,9045,9046],{},"Jeżeli chcesz utrzymać przewagę w nieustannie zmieniającym się świecie SEO – ranking najlepszych podcastów SEO od Linkhouse pomoże wybrać rozwiązania audio, które utrwalą Twoją wiedzę i pozwolą ją zdecydowanie poprawić.",{"title":34,"searchDepth":190,"depth":190,"links":9048},[9049,9068,9069,9070],{"id":8152,"depth":190,"text":8155,"children":9050},[9051,9052,9053,9054,9055,9056,9057,9058,9059,9060,9061,9062,9063,9064,9065,9066],{"id":8242,"depth":359,"text":8165},{"id":8298,"depth":359,"text":8170},{"id":8347,"depth":359,"text":8175},{"id":8389,"depth":359,"text":8180},{"id":8436,"depth":359,"text":8185},{"id":8480,"depth":359,"text":8483},{"id":8533,"depth":359,"text":8194},{"id":8585,"depth":359,"text":8199},{"id":8637,"depth":359,"text":8204},{"id":8689,"depth":359,"text":8209},{"id":8735,"depth":359,"text":8214},{"id":8782,"depth":359,"text":8219},{"id":8832,"depth":359,"text":8224},{"id":8878,"depth":359,"text":8881},{"id":8925,"depth":359,"text":8928},{"id":8972,"depth":359,"text":9067},"Unknown Secrets of Internet Marketing ",{"id":9018,"depth":190,"text":9021},{"id":9027,"depth":190,"text":9030},{"id":817,"depth":190,"text":818},"2024-03-04","Dobry podcast SEO powinien wyróżniać się przede wszystkim doświadczeniami ekspertów, którzy w nim uczestniczą. To było główne kryterium podczas tworzenia naszego rankingu. Co ciekawe, badania Holistic","\u002Fblog\u002Fimages\u002Fnajlepsze-podcasty-seo-w-polsce-i-na-swiecie.jpg",{},"\u002Fblog\u002Fnajlepsze-podcasty-seo-w-polsce-i-na-swiecie",{"title":8134,"description":9072},"blog\u002Fnajlepsze-podcasty-seo-w-polsce-i-na-swiecie","qEbLgR9ppa1nSp8zHT47fpGWWRhK3JqZyt-_ok8rBuo",{"id":9080,"title":9081,"author":377,"body":9082,"category":5063,"coverStyle":197,"date":9430,"description":9431,"excerpt":197,"extension":200,"image":9432,"meta":9433,"navigation":203,"path":9434,"readTime":6251,"seo":9435,"seoDescription":197,"stem":9436,"__hash__":9437},"blog\u002Fblog\u002Faudyt-linkow.md","Audyt linków — jak go zrobić i na co zwrócić uwagę?",{"type":9,"value":9083,"toc":9407},[9084,9094,9098,9104,9109,9113,9116,9119,9123,9126,9131,9134,9164,9168,9180,9184,9187,9207,9210,9218,9222,9226,9229,9234,9238,9241,9255,9258,9262,9265,9276,9280,9283,9287,9294,9327,9332,9337,9341,9375,9377,9383,9386,9390,9393,9397,9400,9404],[16,9085,9086,9087,947,9090,9093],{},"Chcesz zmienić coś w swojej strategii linkowania, ale nie wiesz, od czego zacząć? ",[224,9088,9089],{},"Odpowiedź jest prosta",[224,9091,9092],{},"– najwyższa pora na audyt linków. Jak go zrobić?"," O czym musisz pamiętać? Od czego zacząć analizować profil linków strony WWW, co jest must have, a co możesz pominąć? Podpowiadamy.",[12,9095,9097],{"id":9096},"co-to-jest-audyt-linków-zwrotnych","Co to jest audyt linków zwrotnych?",[16,9099,9100,9103],{},[224,9101,9102],{},"Audyt linków zwrotnych to proces oceny wszystkich linków prowadzących do Twojej witryny pod kątem ich wartości dla pozycjonowania."," Składa się najczęściej z kilku kroków, wśród których warto wymienić znalezienie wszystkich linków zwrotnych, zidentyfikowanie dobrych i szkodliwych linków, określenie przyrostu linków i pełnej liczby linków zwrotnych oraz (jako konsekwencja przeprowadzonych działań) dopracowanie strategii link buildingu.",[16,9105,9106],{},[224,9107,9108],{},"Każdy rozpoczynający pracę nad profilem linków powinien wykonać audyt, by dowiedzieć się, jakie działania podjąć w dalszej kolejności.",[220,9110,9112],{"id":9111},"analiza-linków-a-audyt-seo-czy-to-to-samo","Analiza linków a audyt SEO – czy to to samo?",[16,9114,9115],{},"Nie – mimo że analiza linków zwrotnych jest równie ważna, co audyt SEO, to jednak te działania nie są tożsame. ",[16,9117,9118],{},"Analiza profilu linków strony skupia się na linkbuildingu, podczas gdy audyt SEO – choć może również dotyczyć części LB – dotyczy przede wszystkim stanu technicznego strony internetowej, treści w witrynie itp. Z dokładnego audytu profilu linków możesz dowiedzieć się nie tylko jaką liczbę linków zwrotnych ma Twoja strona, lecz także jaka jest wartość linków i wreszcie – jak wpływa na SEO strony. Jest kluczowy, by sprawdzić, jak przebiega proces pozycjonowania (jeśli jest w trakcie) lub od czego zacząć jego prowadzenie. ",[12,9120,9122],{"id":9121},"analiza-profilu-linków-dlaczego-warto-przeprowadzić-audyt-linków-zwrotnych","Analiza profilu linków. Dlaczego warto przeprowadzić audyt linków zwrotnych?",[16,9124,9125],{},"Celem audytu linków zwrotnych jest poprawienie swojego profilu linków, m.in. przez wykluczenie linków tworzonych w duchu Black Hat SEO, które mogą zaszkodzić Twojej witrynie, i wyciągnięcie wniosków pozwalających stworzyć lepszą strategię linkowania. W końcu chcesz pozyskiwać wysokiej jakości linki zwrotne z wiarygodnych źródeł, które poprawią widoczność witryny w wynikach wyszukiwania.",[16,9127,9128],{},[224,9129,9130],{},"Audyt linków pomaga w identyfikacji niskiej jakości backlinków i zastąpieniu ich linkami dobrej jakości, co może poprawić Twoją widoczność i pozycje fraz.",[16,9132,9133],{},"Mówiąc nieco szerzej:",[51,9135,9136,9142,9148,9155],{},[54,9137,9138,9141],{},[224,9139,9140],{},"Audyt linków pozwala zidentyfikować linki uznane za szkodliwe:"," takie linki mogą pochodzić z niezaufanych źródeł lub być uznane za spam, a co za tym idzie – skutkować obniżeniem oceny strony według Google. Często takich linków należy się pozbyć.",[54,9143,9144,9147],{},[224,9145,9146],{},"Dzięki audytowi linków zewnętrznych lepiej zrozumiesz,"," które miejsca lub rodzaje linków przynoszą korzyści, a które mogą być mniej skuteczne i nie opłaca się ich dalej pozyskiwać.",[54,9149,9150,9151,9154],{},"W konsekwencji ",[224,9152,9153],{},"otrzymujesz szereg informacji, dzięki którym możesz polepszyć swoją strategię linkowania"," i efektywność działań (z korzyścią dla budżetu!).",[54,9156,9157,9158,9163],{},"Nic nie stoi na przeszkodzie, by dodatkowo wyciągnąć wnioski z praktyk konkurencji i na tej podstawie ulepszyć własne podejście – ",[182,9159,9162],{"href":9160,"rel":9161},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fanaliza-konkurencji-w-seo\u002F",[349],"analiza konkurencji w SEO"," to must have. Każda agencja powie Ci, że to dobry krok w sprawniejszy marketing.",[12,9165,9167],{"id":9166},"analiza-linków-zwrotnych-jak-przygotować-się-do-przeprowadzania-audytu-linków","Analiza linków zwrotnych. Jak przygotować się do przeprowadzania audytu linków?",[16,9169,9170,9173,9174,9179],{},[224,9171,9172],{},"Na podstawie audytu linków"," odpowiesz sobie wreszcie na pytanie o to, ",[182,9175,9178],{"href":9176,"rel":9177},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-czy-sie-oplaca\u002F",[349],"czy link building się opłaca",", i wniesiesz swoją strategię na zupełnie nowy poziom. Ale gdzieś trzeba zacząć, prawda? Zacznij więc od przygotowania swoich pytań, a także środowiska pracy – przede wszystkim narzędzi.",[220,9181,9183],{"id":9182},"przygotuj-narzędzia","Przygotuj narzędzia",[16,9185,9186],{},"Narzędzia do audytu linków, które polecamy wykorzystać, to:",[51,9188,9189,9192,9195,9198,9201,9204],{},[54,9190,9191],{},"Google Search Console,",[54,9193,9194],{},"Ahrefs,",[54,9196,9197],{},"Semrush,",[54,9199,9200],{},"Moz,",[54,9202,9203],{},"Clusteric,",[54,9205,9206],{},"Majestic.",[16,9208,9209],{},"W zależności od tego, jakie są Twoje priorytety w czasie audytowania, niektóre narzędzia mogą okazać się bardziej czy mniej przydatne. Dlatego w kolejnej części podpowiemy Ci, do jakich działań przyda Ci się Ahrefs, a do jakich wystarczy Moz.",[16,9211,9212,9213],{},"Zobacz też: ",[182,9214,9217],{"href":9215,"rel":9216},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnajlepsze-darmowe-narzedzia-seo-19-propozycji\u002F",[349],"Najlepsze darmowe narzędzia SEO",[12,9219,9221],{"id":9220},"analiza-backlinków-z-jakich-elementów-powinien-składać-się-audyt-linków-zwrotnych","Analiza backlinków. Z jakich elementów powinien składać się audyt linków zwrotnych? ",[220,9223,9225],{"id":9224},"znalezienie-linków-do-serwisu","Znalezienie linków do serwisu",[16,9227,9228],{},"To nieco podchwytliwy etap, wymaga bowiem pobrania raportów z różnych narzędzi, ponieważ żadne z nich nie zawiera wszystkich backlinków. Możesz zacząć od Google Search Console, a potem poszerzyć tę analizę o Ahrefs czy Semrush. W grę wchodzi też podpięcie API do GSC i nieco bardziej zaawansowana praca na danych  –  ale o tym może kolejnym razem.",[16,9230,9231],{},[224,9232,9233],{},"Gdy masz już listę linków, przychodzi pora na etap drugi audytu linków, którym jest…",[220,9235,9237],{"id":9236},"ocena-każdego-z-linków","Ocena każdego z linków",[16,9239,9240],{},"Brzmi nudno? Na szczęście z narzędziami pójdzie Ci szybciej niż się spodziewasz. Na tym etapie badasz różne parametry linków, na których Ci zależy, sprawdzając, jak prezentuje się Twój profil linków. Warto zwrócić tu uwagę na takie parametry jak:",[51,9242,9243,9246,9249,9252],{},[54,9244,9245],{},"DA –  Domain Authority  –  czyli wskaźnik MOZa mówiący o tym, jakim zaufaniem ze strony Google cieszy się dana witryna (w tym wypadku: witryna, na której znajduje się link do Twojej strony).",[54,9247,9248],{},"Spam Score  –  to kolejna metryczka od MOZa. Ona z kolei pomoże Ci ocenić, czy linki do Twojej strony są godne zaufania, czy jednak wypadają w oczach Google’a spamersko  –  w wersji pro możesz podejrzeć konkretne URL-e, na których znajdują się odnośniki do Twojej strony.",[54,9250,9251],{},"Trust Flow  –  to wskaźnik od Majestic, który pokazuje, czy Twoja strona i strony linkujące można określić jako witryny wysokiej jakości.",[54,9253,9254],{},"URL Rating  –  to metryka od Ahrefs. Określa wartość profilu linków danego URL-a, na którym znajduje się link do Twojej strony. Generalnie im wyższy UR, tym lepiej.",[16,9256,9257],{},"Jeśli na tym etapie znajdziesz linki, których nie powinno być (czyli takie, które mogą zaszkodzić Twoim rankingom), możesz zgłosić prośbę o ich usunięcie, np. za pomocą narzędzia disavow.",[220,9259,9261],{"id":9260},"dywersyfikacja","Dywersyfikacja",[16,9263,9264],{},"Po przejrzeniu metryk musisz zweryfikować pewne cechy linków, które muszą być zdywersyfikowane (pisaliśmy o tym szerzej w artykule o profilu linków), czyli różnorodne. Mowa tu o takich aspektach jak:",[51,9266,9267,9270,9273],{},[54,9268,9269],{},"anchory",[54,9271,9272],{},"atrybuty rel (np. rel=”nofollow”)",[54,9274,9275],{},"źródło linku (domena)",[220,9277,9279],{"id":9278},"dodatkowo-analiza-konkurencji","*Dodatkowo: analiza konkurencji",[16,9281,9282],{},"Jeśli chcesz zrobić audyt na sto procent, możesz przeprowadzić analizę konkurencji (również w oparciu o narzędzia). Na tej podstawie możesz ulepszyć swoją strategię i zyskać zupełnie nowe podejście do link buildingu. ",[12,9284,9286],{"id":9285},"audyt-pozycjonowania-pod-kątem-link-buildingu-jakie-linki-warto-mieć","Audyt pozycjonowania pod kątem link buildingu. Jakie linki warto mieć?",[16,9288,9289,9290,9293],{},"Wiesz już, jak przebiega audyt linków. Czas wyciągnąć wnioski i zbudować strategię. Jak powinna ona wyglądać? Przede wszystkim skup się na tym, aby tworzyć solidny, spójny, tematycznie zgodny z Twoją witryną profil linków. Jak to zrobić? Możesz skorzystać z usług Linkhouse, dzięki którym w jednym miejscu zarządzisz całym procesem linkowania. Warto skupić się na takich sposobach ",[182,9291,5208],{"href":5206,"rel":9292},[349]," jak:",[51,9295,9296,9302,9307,9314,9321],{},[54,9297,9298,921],{},[182,9299,9301],{"href":5327,"rel":9300},[349],"guest posting",[54,9303,9304,921],{},[182,9305,975],{"href":5156,"rel":9306},[349],[54,9308,9309,921],{},[182,9310,9313],{"href":9311,"rel":9312},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner\u002F",[349],"planer linków",[54,9315,9316,921],{},[182,9317,9320],{"href":9318,"rel":9319},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Flinki-tematyczne\u002F",[349],"linki tematyczne",[54,9322,9323,284],{},[182,9324,978],{"href":9325,"rel":9326},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Flinki-w-istniejacych-artykulach\u002F",[349],[16,9328,9329],{},[224,9330,9331],{},"Linkhouse ułatwia proces link buildingu, i to od znajdowania ofert, aż po monitorowanie efektów. Mamy nawiększą bazę stron w Polsce – to wystarczający powód, by się z nami skontaktować. Zapraszamy!",[16,9333,9334],{},[182,9335,4736],{"href":4734,"rel":9336},[349],[12,9338,9340],{"id":9339},"analiza-linków-zwrotnych-podsumowanie","Analiza linków zwrotnych: podsumowanie",[51,9342,9343,9346,9349],{},[54,9344,9345],{},"Audyt linków służy udoskonaleniu strategii link buildingu.",[54,9347,9348],{},"Analiza linków jest wymagająca, ale istnieją narzędzia, które mogą ułatwić ten proces, np. Google Search Console, Ahrefs, Majestic, Moz. ",[54,9350,9351,9352],{},"Podczas audytu warto zadać sobie takie pytania jak:\n",[51,9353,9354,9357,9360,9363,9366,9369,9372],{},[54,9355,9356],{},"Ile linków zwrotnych ma Twoja witryna?",[54,9358,9359],{},"Z ilu domen pochodzą? ",[54,9361,9362],{},"Jakiej jakości są witryny, z których linkujesz?",[54,9364,9365],{},"Jaki autorytet ma Twoja strona? A do jakiego dążysz?",[54,9367,9368],{},"Jak wygląda przyrost\u002Futrata linków?",[54,9370,9371],{},"Czy linki do Twojej strony są odpowiednio zdywersyfikowane?",[54,9373,9374],{},"Jak Twój profil linków prezentuje się na tle konkurencji?",[12,9376,2886],{"id":2885},[220,9378,9380],{"id":9379},"czy-warto-używać-narzędzi-jak-semrush-ahrefs-i-majestic-do-analizy-profilu-linków",[224,9381,9382],{},"Czy warto używać narzędzi jak Semrush, Ahrefs i Majestic do analizy profilu linków?",[16,9384,9385],{},"Regularny audyt profilu linków za pomocą Ahrefs i Majestic pozwala na ocenę i optymalizację linków zwrotnych. Te narzędzia umożliwiają identyfikację pochodzenia linków i ich wpływ na pozycję strony w Google, co jest kluczowe dla strategii SEO.",[220,9387,9389],{"id":9388},"czy-analiza-linków-konkurencji-wpływa-na-ruch-organiczny","Czy analiza linków konkurencji wpływa na ruch organiczny?",[16,9391,9392],{},"Tak, analizując linki konkurencji, możesz dostosować własne działania SEO, co przyczyni się do lepszej widoczności i zwiększenia ruchu organicznego na Twojej stronie.",[220,9394,9396],{"id":9395},"jak-często-przeprowadzać-audyt-linków-zwrotnych","Jak często przeprowadzać audyt linków zwrotnych?",[16,9398,9399],{},"Zaleca się przeprowadzanie audytu linków zwrotnych co najmniej raz na kwartał, aby utrzymać skuteczną strategię SEO i dostosować się do zmieniających się algorytmów wyszukiwarek.",[220,9401,9403],{"id":9402},"czy-poprawa-profilu-linków-zwrotnych-wpływa-na-pozycję-w-google","Czy poprawa profilu linków zwrotnych wpływa na pozycję w Google?",[16,9405,9406],{},"Optymalizacja profilu linków zwrotnych, w tym eliminacja szkodliwych linków i pozyskiwanie wartościowych, poprawia pozycję strony w wynikach wyszukiwania Google, co jest istotne dla ogólnej strategii SEO.",{"title":34,"searchDepth":190,"depth":190,"links":9408},[9409,9412,9413,9416,9422,9423,9424],{"id":9096,"depth":190,"text":9097,"children":9410},[9411],{"id":9111,"depth":359,"text":9112},{"id":9121,"depth":190,"text":9122},{"id":9166,"depth":190,"text":9167,"children":9414},[9415],{"id":9182,"depth":359,"text":9183},{"id":9220,"depth":190,"text":9221,"children":9417},[9418,9419,9420,9421],{"id":9224,"depth":359,"text":9225},{"id":9236,"depth":359,"text":9237},{"id":9260,"depth":359,"text":9261},{"id":9278,"depth":359,"text":9279},{"id":9285,"depth":190,"text":9286},{"id":9339,"depth":190,"text":9340},{"id":2885,"depth":190,"text":2886,"children":9425},[9426,9427,9428,9429],{"id":9379,"depth":359,"text":9382},{"id":9388,"depth":359,"text":9389},{"id":9395,"depth":359,"text":9396},{"id":9402,"depth":359,"text":9403},"2024-02-18","Chcesz zmienić coś w swojej strategii linkowania, ale nie wiesz, od czego zacząć? Odpowiedź jest prosta – najwyższa pora na audyt linków. Jak go zrobić? O czym musisz pamiętać? Od czego zacząć analizo","\u002Fblog\u002Fimages\u002Faudyt-linkow.jpg",{},"\u002Fblog\u002Faudyt-linkow",{"title":9081,"description":9431},"blog\u002Faudyt-linkow","ZorGqaG9XbVD-V0IkXsmslAUIW-5xCvI3J_nlNR3a5Q",{"id":9439,"title":9440,"author":377,"body":9441,"category":5063,"coverStyle":197,"date":9883,"description":9884,"excerpt":197,"extension":200,"image":9885,"meta":9886,"navigation":203,"path":9887,"readTime":3881,"seo":9888,"seoDescription":197,"stem":9889,"__hash__":9890},"blog\u002Fblog\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac.md","Profil linków — co to jest i jak go analizować w 2024 roku?",{"type":9,"value":9442,"toc":9850},[9443,9446,9450,9453,9470,9473,9476,9480,9483,9486,9489,9492,9496,9499,9513,9521,9524,9527,9531,9534,9556,9559,9562,9568,9571,9578,9583,9587,9590,9601,9604,9608,9611,9628,9631,9635,9638,9645,9648,9652,9655,9669,9673,9677,9695,9699,9702,9705,9709,9713,9716,9720,9723,9727,9730,9734,9737,9741,9744,9748,9751,9755,9758,9761,9786,9789,9791,9794,9802,9804,9808,9811,9815,9818,9822,9825,9829,9836,9840,9843,9847],[16,9444,9445],{},"Działając w SEO nie sposób pominąć temat link buildingu, a co za tym idzie – profilu linków. Na czym polega jego analiza? Co możesz z niej wyciągnąć? I dlaczego to właściwie tak istotne z punktu widzenia pozycjonowania? Chcesz dowiedzieć się, co to jest profil linków i jak o niego zadbać? Jak wpływa na pozycjonowanie stron, w tym Twojej witryny?",[12,9447,9449],{"id":9448},"profil-linków-co-to-jest-i-jak-go-sprawdzić","Profil linków – co to jest i jak go sprawdzić? ",[16,9451,9452],{},"Najłatwiej nam będzie opowiedzieć Ci o profilu linków w prostych punktach, żebyś zrozumiał wszystko krok po kroku.",[51,9454,9455,9458,9461,9464,9467],{},[54,9456,9457],{},"Profil linków to zestaw wszystkich odnośników prowadzących do konkretnej strony internetowej.",[54,9459,9460],{},"Jednak sama liczba to jeszcze nie wszystko. W profilu linków chodzi przede wszystkim o jakość.",[54,9462,9463],{},"Jakość profilu linków jest oceniana poprzez szczegółową analizę różnych aspektów, takich jak źródło pochodzenia linków, ich rodzaj czy wreszcie typ anchorów używanych do linkowania.",[54,9465,9466],{},"W procesie analizy brane są pod uwagę też mniej oczywiste kwestie, takie jak powiązanie tematyczne, oraz linki drugiego stopnia, czyli odnośniki pochodzące z zewnętrznych domen, które są źródłem linków dla danej strony.",[54,9468,9469],{},"Niektórzy ekspertów uwzględniają także dynamikę pozyskiwania odnośników, czyli częstotliwość ich zdobywania w czasie.",[16,9471,9472],{},"W dużym uproszczeniu: profil linków stanowi kluczowy element oceny i dbania o wiarygodność domeny podczas procesu pozycjonowania. Odpowiednie zarządzanie tymi elementami jest istotne dla efektywnej strategii SEO i budowy silnej obecności online.",[16,9474,9475],{},"Dlatego warto znać profil linkowy swojej strony. Analiza linków pozwoli Ci budować profil odnośników w taki sposób, by zdobywać autorytet i zwiększać widoczność Twojej strony. Pamiętaj, że nie jest ona tożsama z audytem SEO – musisz wykonać ją osobno.",[12,9477,9479],{"id":9478},"dlaczego-znajomość-profilu-linków-jest-kluczowa-dla-skutecznej-strategii-seo","Dlaczego znajomość profilu linków jest kluczowa dla skutecznej strategii SEO?",[16,9481,9482],{},"Badanie jakości profilu linków składa się z kilku (a czasem nawet kilkunastu) elementów. Daje Ci wgląd w to, jaki jest stosunek jakości do liczby linków, skąd pochodzą dane linki, jakie mają atrybuty czy anchory. Czy są odpowiednio zdywersyfikowane? Jak wypadają na tle konkurencji? Im więcej wiesz, tym więcej możesz zrobić.",[16,9484,9485],{},"Ostatecznie Twoim celem jest stworzenie naturalnego i zróżnicowanego profilu linków, co przyczynia się do bardziej skutecznego pozycjonowania witryny w wynikach wyszukiwania. ",[16,9487,9488],{},"Musisz wiedzieć, jak wygląda Twój profil linków, żeby wyciągnąć wnioski: co trzeba poprawić, a co dobrze działa. Dzięki temu, bazując na tym, co ocenia Google, będziesz mógł poprowadzić wysokiej jakości link building.",[16,9490,9491],{},"Przykład: Podczas tworzenia profilu linków dla konkretnej strony, istotne jest zastosowanie zasady dywersyfikacji. Oznacza to pozyskiwanie odnośników z różnych miejsc, z różnymi parametrami relacyjnymi oraz zróżnicowane anchor texty. Jeśli Twój profil linków będzie mało zróżnicowany, świadomość tej sytuacji pozwoli Ci położyć większy nacisk na dywersyfikację. A warto pamiętać, że zróżnicowanie odnośników jest jednym z najważniejszych elementów dobrego link buildingu.",[12,9493,9495],{"id":9494},"analiza-profilu-linkowego-czynniki-wpływające-na-jakość-profilu-linków","Analiza profilu linkowego: czynniki wpływające na jakość profilu linków",[16,9497,9498],{},"Przejdźmy teraz do tego, co właściwie wpływa na jakość profilu linków – co sprawia, że jest dobry albo, mówiąc delikatnie, niedoskonały? Wiele mówią nam np. wytyczne Google dotyczące linków i spamu, w których czytamy, że negatywnie oceniane są:",[51,9500,9501,9504,9507,9510],{},[54,9502,9503],{},"niskiej jakości linki prowadzące do katalogów lub stron z zakładkami;",[54,9505,9506],{},"linki z dużą liczbą słów kluczowych, linki ukryte lub linki niskiej jakości umieszczone w widżetach rozpowszechnianych w wielu portalach;",[54,9508,9509],{},"szeroko rozpowszechniane linki w stopkach lub szablonach różnych witryn;",[54,9511,9512],{},"komentarze na forach ze zoptymalizowanymi linkami w treści posta lub podpisie.",[16,9514,9515,9516,9520],{},"(Źródło: ",[182,9517,9518],{"href":9518,"rel":9519},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies?hl=pl&visit_id=638412649446229910-1828205902&rd=1#link-spam",[349],") ",[16,9522,9523],{},"To oczywiście tylko wycinek wytycznych Google, ale daje nam już ogólny wgląd w to, jak powinien wyglądać nasz profil linków, a także pojedyncze pozyskiwane przez nas linki.",[16,9525,9526],{},"Przyjrzyjmy się więc poszczególnym elementom, które wpływają na jakość profilu linków.",[220,9528,9530],{"id":9529},"źródło-pochodzenia-linków","Źródło pochodzenia linków",[16,9532,9533],{},"Mogą to być na przykład:",[51,9535,9536,9541,9544,9547,9550,9553],{},[54,9537,9538],{},[182,9539,2169],{"href":5156,"rel":9540},[349],[54,9542,9543],{},"Katalogi stron i firm",[54,9545,9546],{},"Wypowiedzi eksperckie na portalach branżowych",[54,9548,9549],{},"Wpisy na forach",[54,9551,9552],{},"Profile w Social Mediach",[54,9554,9555],{},"Komentarze na blogach",[16,9557,9558],{},"Im bardziej różnorodne źródła, tym lepiej. Ale to jeszcze nie wszystko – dobrze, żeby te strony były pozytywnie oceniane przez Google, czyli miały wysokie zaufanie domeny. Możemy to sprawdzić np. poprzez narzędzia takie jak Ahrefs, MOZ czy Majestic.",[16,9560,9561],{},"Przykład:",[16,9563,9564],{},[32,9565],{"alt":9566,"src":9567},"Parametry profilu linków wg. MOZ","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fimage.png",[16,9569,9570],{},"Wyniki ze strony moz.com. Jak widzisz, DA tej witryny to 30. Domain Authority to wskaźnik narzędzia MOZ mówiący o zaufaniu Google do witryny – przyjmuje wartość od 0 do 100, DA 30 przypada więc w ⅓. Co ważne, nieliczne witryny są w stanie dobić do 100, dlatego nie martw się, jeśli strona, z której chcesz pozyskać link, ma parametr wysokości 35, 40 czy 50: ale oczywiście im wyższy, tym lepiej. ",[16,9572,9573,9574,284],{},"Wskazówka: Parametry domen wydawców można sprawdzić, korzystając z ",[182,9575,9577],{"href":4734,"rel":9576},[349],"panelu Linkhouse",[16,9579,9580],{},[182,9581,4736],{"href":4734,"rel":9582},[349],[220,9584,9586],{"id":9585},"parametr-rel","Parametr rel",[16,9588,9589],{},"To parametr, który wskazuje Google’owi na charakter linkowania. Możemy wśród nich wyróżnić:",[51,9591,9592,9595,9598],{},[54,9593,9594],{},"rel=”nofollow” (link dający znać Google, by nie podążał za linkiem);",[54,9596,9597],{},"rel=”ugc” (User Generated Content – linki od użytkowników, np. udostępniających sobie treści);",[54,9599,9600],{},"rel=”sponsored” (oznaczają, że link został zakupiony \u002F dotyczy sponsorowanych treści).",[16,9602,9603],{},"Mamy jeszcze tzw. linki „dofollow” (bez parametru rel). Nie ma bowiem czegoś takiego jak rel=”dofollow”, ale w środowisku SEO utarło się tak mówić. Ogólnie rzecz biorąc „dofollow” to linki najbardziej pożądane, jednak nie powinny stanowić stu procent profilu linków – musi on być zróżnicowany. I tak, linki z tagiem „nofollow” również powinny znaleźć się w Twoim profilu linków, nawet jeśli wydaje Ci się to nieopłacalne.",[220,9605,9607],{"id":9606},"rodzaje-anchorów","Rodzaje anchorów",[16,9609,9610],{},"Kolejna sprawa to anchory, czyli treść, na jaką nakłada się link. Możemy wyróżnić:",[51,9612,9613,9616,9619,9622,9625],{},[54,9614,9615],{},"Exact match (dopasowanie ścisłe);",[54,9617,9618],{},"Partial match (dopasowanie częściowe);",[54,9620,9621],{},"Generic (ogólny);",[54,9623,9624],{},"Branded (zawierający nazwę marki);",[54,9626,9627],{},"Naked (tekst URL).",[16,9629,9630],{},"Profil linków powinien zawierać wszystkie typy anchorów. Nie tylko popularne w świecie SEO exact match, lecz także linki generic, branded czy naked. Dzięki temu zbudujesz naturalny profil linkowania.",[220,9632,9634],{"id":9633},"liczba-linków-vs-liczba-domen-linkujących","Liczba linków vs liczba domen linkujących",[16,9636,9637],{},"Było już o źródłach i ich jakości, teraz czas na liczbę linków i ich stosunek do liczby linkujących domen. Zasada jest tu prosta: bardziej wartościowe będą dwa linki z dwóch różnych, wartościowych domen, niż dziesięć linków z jednej domeny. ",[16,9639,9640,9641,9644],{},"W profilu linkowania warto wziąć pod uwagę też dynamikę przyrostu linków – zbyt duża liczba może wskazać Google na spamerskie techniki, z których nie można korzystać, a w konsekwencji poskutkować filtrem (karą od Google). Dlatego systematyczne, konsekwentne ",[182,9642,5022],{"href":5206,"rel":9643},[349]," to najlepsza i najbezpieczniejsza strategia.",[16,9646,9647],{},"Pamiętaj też, jak ważny jest współcześnie kreatywny link building, czyli nowoczesne strategie pozostawiające w tyle wszystkie techniki black hat SEO.",[12,9649,9651],{"id":9650},"strategie-analizy-profilu-linków-trendy-na-2024-rok","Strategie analizy profilu linków – trendy na 2024 rok",[16,9653,9654],{},"Jak analizować profil linków? 2024 rok to czas na data-driven działania, dlatego w tej sekcji zamiast teorii chcemy przedstawić Ci narzędzia, z których warto korzystać podczas analizy profilu linków. ",[678,9656,9657,9660,9663,9666],{},[54,9658,9659],{},"Google Search Console — darmowe narzędzie SEO, w którym znajdziesz listę domen, z których pochodzą linki do naszej strony. Nie pozwoli Ci na dokładną analizę konkurencji ani szczegółowy przegląd URL-i, ale dzięki GSC zyskasz szybki ogląd profilu linków.",[54,9661,9662],{},"Narzędzie Ahrefs — to z kolei bardzo rozbudowane płatne narzędzie. Jedną z jego funkcjonalności jest możliwość sprawdzenia linków zwrotnych oraz odsyłających domen zarówno do naszej strony, jak i stron konkurentów.",[54,9664,9665],{},"Majestic — kolejne płatne narzędzie na naszej liście. Pomoże Ci określić profil badanej domeny dzięki dwóm ciekawym wskaźnikom: Trust Flow oraz Citation Flow. Dzięki nim uzyskasz informacje nie tylko na temat ilości, ale też jakości prowadzących do naszej strony linków.",[54,9667,9668],{},"Moz — umożliwia badanie i monitorowanie parametrów witryny, w tym profilu linków. Za darmo sprawdzisz tu np. Domain Authority czy utracone i uzyskane linki. ",[12,9670,9672],{"id":9671},"dywersyfikacja-profilu-linków","Dywersyfikacja profilu linków",[220,9674,9676],{"id":9675},"jak-zróżnicować-linki","Jak zróżnicować linki?",[51,9678,9679,9689,9692],{},[54,9680,9681,9682,9685,9686,284],{},"Nie ograniczaj się tylko do jednego rodzaju linków, takich jak linki z ogłoszeń, ale staraj się także uzyskiwać linki z innych miejsc, np. z komentarzy, z ",[182,9683,6210],{"href":5111,"rel":9684},[349]," w postaci wpisów gościnnych, ",[182,9687,7700],{"href":5156,"rel":9688},[349],[54,9690,9691],{},"Jednocześnie unikaj nadużywania tych samych anchor textów do pozyskiwania linków do Twojej witryny. Zamiast tego stosuj różnorodne słowa kluczowe, frazy lub nawet linki bezpośrednie (tzw. clean text).",[54,9693,9694],{},"Pozyskuj linki z wielu różnych domen internetowych. Linki z różnych źródeł są bardziej wartościowe niż wiele linków z jednej domeny. Wyszukiwarka będzie zadowolona!",[220,9696,9698],{"id":9697},"znaczenie-dywersyfikacji-profilu-linków-dlaczego-dywersyfikacja-linków-jest-kluczowa-w-działaniach-seo","Znaczenie dywersyfikacji profilu linków. Dlaczego dywersyfikacja linków jest kluczowa w działaniach SEO?",[16,9700,9701],{},"Pozyskiwanie linków z różnych źródeł, takich jak blogi, portale branżowe, media społecznościowe czy fora dyskusyjne, sprawia, że profil linków staje się naturalny. ",[16,9703,9704],{},"Dywersyfikacja profilu linków wpływa na to, że Twój portal wydaje się bardziej autentyczny i naturalny w oczach wyszukiwarek, co może przyczynić się do poprawy jej pozycji w wynikach wyszukiwania.",[12,9706,9708],{"id":9707},"jak-poprawić-profil-linków","Jak poprawić profil linków?",[220,9710,9712],{"id":9711},"pozyskuj-wartościowe-linki","Pozyskuj wartościowe linki",[16,9714,9715],{},"Skup się na zdobywaniu linków z wysokiej jakości stron internetowych, które są wiarygodne i związane tematycznie z Twoją witryną.",[220,9717,9719],{"id":9718},"dbaj-o-dywersyfikację","Dbaj o dywersyfikację",[16,9721,9722],{},"Staraj się uzyskać linki z różnych rodzajów stron, takich jak blogi, portale branżowe, fora dyskusyjne itp. Unikaj polegania tylko na jednym typie witryn.",[220,9724,9726],{"id":9725},"jakość-nie-ilość","Jakość, nie ilość",[16,9728,9729],{},"Nie chodzi o to, ile linków zdobędziesz, ale o ich jakość. Jeden link z autorytatywnej strony może mieć większy wpływ niż dziesiątki linków z mniej wartościowych źródeł. Dlatego nie skupiaj się tak na ilości linków, co raczej na tym, by były one wysokiej jakości.",[220,9731,9733],{"id":9732},"otocz-linki-treścią","Otocz linki treścią",[16,9735,9736],{},"Upewnij się, że linki są naturalnie osadzone w treści, która jest związana z kontekstem Twojej witryny. Nie powinny być one umieszczane w sposób sztuczny czy nachalny.",[220,9738,9740],{"id":9739},"pozyskuj-linki-z-wielu-domen","Pozyskuj linki z wielu domen",[16,9742,9743],{},"Staraj się uzyskać linki z różnych domen internetowych, zamiast polegać na linkach tylko z kilku stron. Dla Google większe znaczenie mogą mieć 3 linki z 3 różnych domen niż 10 linków z jednej.",[220,9745,9747],{"id":9746},"pamiętaj-o-da-domen-linkujących","Pamiętaj o DA domen linkujących",[16,9749,9750],{},"Monitoruj Domain Authority (DA) stron, z których zdobywasz linki, aby mieć pewność, że pochodzą one z wiarygodnych i mocnych źródeł. Pomoże Ci w tym narzędzie MOZ (dostępne też w bezpłatnym wariancie podstawowym).",[12,9752,9754],{"id":9753},"narzędzie-które-może-ci-pomóc-poznaj-platformę-linkhouse","Narzędzie, które może Ci pomóc: poznaj platformę Linkhouse",[16,9756,9757],{},"Linkhouse to platforma, która może być jedynym narzędziem, którego potrzebujesz do zbudowania kompletnego profilu linków. ",[16,9759,9760],{},"Jak polepszyć profil linków przychodzących z Linkhouse?",[51,9762,9763,9766,9769,9772,9775,9783],{},[54,9764,9765],{},"Platforma daje Ci pełną kontrolę nad tym, jak budujesz swój profil linków.",[54,9767,9768],{},"Zyskujesz pełen obraz linkowania – od parametrów poszczególnych linków po ich ogólne zróżnicowanie.",[54,9770,9771],{},"Możesz zarządzać linkami z jednego miejsca – nie ma potrzeby zaglądania do dziesiątek różnych narzędzi, stron i arkuszy.",[54,9773,9774],{},"Z poziomu platformu kupisz dowolny typ ondośnika – czy to na publikację płatną, czy na dowolnym forum.",[54,9776,9777,9778,9782],{},"Możesz też skorzystać z ",[182,9779,9781],{"href":4797,"rel":9780},[349],"Linkhouse SEO Backlink Finder"," – asystenta wyszukiwania backlinków.",[54,9784,9785],{},"Jeśli nie chcesz samodzielnie tworzyć treści – żaden problem, nasi copywriterzy zrobią to za Ciebie.",[16,9787,9788],{},"Pamiętaj: Wartościowe linki prowadzące do strony to absolutna podstawa skutecznych działań SEO.",[12,9790,818],{"id":817},[16,9792,9793],{},"Wiesz już, czym jest profil linków i jak działa – czas uporządkować Twoją wiedzę.",[51,9795,9796,9799],{},[54,9797,9798],{},"Profil linków zawiera w sobie liczbę linków przychodzących i wychodzących, różnorodność typów i atrybutów linków, anchor teksty używane do linkowania, oraz sposób, w jaki te linki zostały pozyskane.",[54,9800,9801],{},"2024 to rok marketingu opartego na danych, dlatego śmiało sięgaj po narzędzia i nie bój się nowoczesnych i skutecznych (choć z pozoru trudniejszych) technik.",[12,9803,2886],{"id":2885},[220,9805,9807],{"id":9806},"czym-jest-profil-linków-i-dlaczego-jest-ważny-w-pozycjonowaniu","Czym jest profil linków i dlaczego jest ważny w pozycjonowaniu?",[16,9809,9810],{},"Profil linków to zestawienie wszystkich linków prowadzących do Twojej witryny. Jego analiza jest kluczowa w strategii link buildingu, ponieważ pozwala ocenić jakość i różnorodność linków, co bezpośrednio wpływa na pozycjonowanie strony w wyszukiwarkach. Profil linkowy strony uwzględnia także tempo przyrostu linków oraz ich atrybuty, co ma znaczenie dla oceny wiarygodności domeny.",[220,9812,9814],{"id":9813},"jak-analizować-profil-linków-przychodzących-do-mojej-strony","Jak analizować profil linków przychodzących do mojej strony?",[16,9816,9817],{},"Do analizy profilu linków przychodzących możesz wykorzystać narzędzia SEO, takie jak Ahrefs lub Majestic. Te platformy pozwalają sprawdzić liczbę linków prowadzących do Twojej witryny, ich źródło, typ oraz atrybuty. Analiza ta daje wgląd w to, jak Twoja strona jest postrzegana przez inne witryny i jakie ma wsparcie w postaci linków zewnętrznych.",[220,9819,9821],{"id":9820},"jak-narzędzie-ahrefs-pomaga-w-analizie-konkurencji-pod-kątem-linków","Jak narzędzie Ahrefs pomaga w analizie konkurencji pod kątem linków?",[16,9823,9824],{},"Narzędzie Ahrefs umożliwia nie tylko analizę Twojego profilu linkowego, ale również profilów linkowych stron konkurencji. Dzięki temu możesz porównać, jakie typy linków pozyskali Twoi konkurenci, jakie mają źródła tych linków oraz jaka jest dynamika ich przyrostu. Pozwala to na lepsze zrozumienie strategii link buildingu konkurencji i dostosowanie własnych działań.",[220,9826,9828],{"id":9827},"w-jaki-sposób-mogę-pozyskać-linki-zwrotne-prowadzące-do-mojej-strony","W jaki sposób mogę pozyskać linki zwrotne prowadzące do mojej strony?",[16,9830,9831,9832,284],{},"Pozyskiwanie linków zwrotnych można realizować poprzez tworzenie wartościowych treści, które naturalnie zachęcają inne witryny do linkowania 😉 Możesz także skupić się na pozyskiwaniu linków z innych domen poprzez współpracę, publikacje gościnne czy działania PR. Ważne jest, aby linki te były zróżnicowane pod względem źródeł i atrybutów, co wpływa na naturalność profilu linkowego. Możesz też wybrać ",[182,9833,9835],{"href":4734,"rel":9834},[349],"wygodny link building z Linkhouse – zarejestruj się za darmo",[220,9837,9839],{"id":9838},"jakie-znaczenie-mają-anchory-w-profilu-linków-prowadzących-do-mojej-witryny","Jakie znaczenie mają anchory w profilu linków prowadzących do mojej witryny?",[16,9841,9842],{},"Anchory, czyli teksty kotwiczne linków, mają duże znaczenie w ocenie przez wyszukiwarki tematyki i relewancji linków prowadzących do Twojej strony. Różnorodność anchorów, w tym słowa kluczowe, nazwy brandu czy adresy URL, pomaga w budowaniu naturalnego profilu linkowego i może pozytywnie wpływać na pozycjonowanie strony.",[220,9844,9846],{"id":9845},"dlaczego-analiza-linków-przychodzących-i-wychodzących-jest-ważna","Dlaczego analiza linków przychodzących i wychodzących jest ważna?",[16,9848,9849],{},"Analiza linków przychodzących i wychodzących daje pełniejszy obraz o profilu linkowym strony. Pozwala ocenić nie tylko, jak strona jest postrzegana przez inne witryny (na podstawie linków przychodzących), ale także jakie są jej relacje z innymi stronami w internecie (na podstawie linków wychodzących). Ta wiedza jest istotna dla optymalizacji strategii link buildingu i wpływu na ruch na stronie.",{"title":34,"searchDepth":190,"depth":190,"links":9851},[9852,9853,9854,9860,9861,9865,9873,9874,9875],{"id":9448,"depth":190,"text":9449},{"id":9478,"depth":190,"text":9479},{"id":9494,"depth":190,"text":9495,"children":9855},[9856,9857,9858,9859],{"id":9529,"depth":359,"text":9530},{"id":9585,"depth":359,"text":9586},{"id":9606,"depth":359,"text":9607},{"id":9633,"depth":359,"text":9634},{"id":9650,"depth":190,"text":9651},{"id":9671,"depth":190,"text":9672,"children":9862},[9863,9864],{"id":9675,"depth":359,"text":9676},{"id":9697,"depth":359,"text":9698},{"id":9707,"depth":190,"text":9708,"children":9866},[9867,9868,9869,9870,9871,9872],{"id":9711,"depth":359,"text":9712},{"id":9718,"depth":359,"text":9719},{"id":9725,"depth":359,"text":9726},{"id":9732,"depth":359,"text":9733},{"id":9739,"depth":359,"text":9740},{"id":9746,"depth":359,"text":9747},{"id":9753,"depth":190,"text":9754},{"id":817,"depth":190,"text":818},{"id":2885,"depth":190,"text":2886,"children":9876},[9877,9878,9879,9880,9881,9882],{"id":9806,"depth":359,"text":9807},{"id":9813,"depth":359,"text":9814},{"id":9820,"depth":359,"text":9821},{"id":9827,"depth":359,"text":9828},{"id":9838,"depth":359,"text":9839},{"id":9845,"depth":359,"text":9846},"2024-02-16","Działając w SEO nie sposób pominąć temat link buildingu, a co za tym idzie – profilu linków. Na czym polega jego analiza? Co możesz z niej wyciągnąć? I dlaczego to właściwie tak istotne z punktu widze","\u002Fblog\u002Fimages\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac.jpg",{},"\u002Fblog\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac",{"title":9440,"description":9884},"blog\u002Fprofil-linkow-co-to-jest-i-jak-go-analizowac","3f2hPK5Q6AsI22LlZ2JSGNDl1jTWTzkFZnk3ipL-Phw",{"id":9892,"title":9893,"author":377,"body":9894,"category":5063,"coverStyle":197,"date":10559,"description":10560,"excerpt":197,"extension":200,"image":10561,"meta":10562,"navigation":203,"path":10563,"readTime":10564,"seo":10565,"seoDescription":197,"stem":10566,"__hash__":10567},"blog\u002Fblog\u002Flink-building-co-to-jest.md","Link building: co to jest? Zdobywanie linków SEO w 2024 ",{"type":9,"value":9895,"toc":10505},[9896,9899,9902,9907,9911,9914,9917,9921,9925,9931,9934,9943,9947,9950,9956,9960,9963,9977,9980,9988,9994,10002,10006,10015,10019,10031,10035,10041,10048,10052,10055,10061,10065,10068,10072,10076,10082,10098,10102,10105,10108,10112,10115,10121,10125,10135,10138,10142,10149,10153,10160,10166,10170,10173,10177,10180,10184,10190,10193,10197,10203,10207,10213,10219,10223,10229,10233,10255,10260,10264,10267,10271,10274,10278,10281,10285,10288,10295,10298,10302,10308,10312,10316,10322,10326,10329,10333,10336,10340,10343,10347,10350,10354,10361,10369,10372,10377,10380,10383,10397,10402,10406,10409,10413,10416,10420,10423,10426,10430,10436,10440,10460,10464,10467,10473,10478,10492,10496,10499,10502],[16,9897,9898],{},"Internet jest rozległą i stale rozwijającą się przestrzenią. Kiedyś składał się zaledwie z kilku stron, nie było mediów społecznościowych, a o sklepach internetowych mogliśmy tylko pomarzyć.",[16,9900,9901],{},"W mgnieniu oka zamieniło się wszystko. Otaczają nas miliony witryn, a z dnia na dzień budowane są nowe. To sprawia, że naprawdę trudno jest zostać zauważonym w sieci. Nie bez powodu tak często wykorzystywany jest link building – narzędzie, które może być ważnym elementem dla Twojego biznesu. ",[16,9903,9904],{},[224,9905,9906],{},"W tym artykule przyjrzymy się temu, czym jest link building, jak można go używać w swojej działalności do poprawy pozycji w wyszukiwarkach i jak pozyskiwać cenne linki. Zaczynamy!",[12,9908,9910],{"id":9909},"co-to-jest-link-odnośnik","Co to jest link \u002F odnośnik?",[16,9912,9913],{},"Na czym polega link building, dlaczego jest ważny i jak skutecznie pozyskać mocne linki? Na pewno chcesz to już wszystko wiedzieć, ale zacznijmy od najważniejszego! Aby zrozumieć czym jest link buildingu, musimy wiedzieć coś o samym linku, czyli punkcie wyjścia całego procesu. Jest to odsyłacz umieszczony w tekście, dzięki któremu możemy przenieść się na konkretną stronę internetową lub do dokumentu. Podstawą jego działania jest ułatwienie procesu przenoszenia się pomiędzy witrynami.",[16,9915,9916],{},"Link może być powiązany z fragmentem tekstu, czy mieć formę elementu graficznego. Tekst skrywający w sobie link najczęściej zawiera także słowa kluczowe. Obecnie używanie tzw. exact match w anchor text (treści, która wizualizuje dany link) jest często karane przez Google, zatem opracowanie skutecznej strategii link buildingu jest bardzo istotne dla całego procesu! Wyróżniamy też link z atrybutem nofollow, o czym za moment.",[12,9918,9920],{"id":9919},"dlaczego-linki-zewnętrzne-są-ważne","Dlaczego linki zewnętrzne są ważne?",[220,9922,9924],{"id":9923},"co-to-są-backlinki","Co to są backlinki?",[16,9926,9927,9928],{},"W skrócie: są to linki przychodzące zamieszczone na innej stronie www, kierujące do naszej strony internetowej. A jeszcze prościej: ",[224,9929,9930],{},"backlink to po prostu link do strony.",[16,9932,9933],{},"A jakie znaczenie mają dla Ciebie linki prowadzące do witryny? Z punktu widzenia SEO dzięki jakościowemu linkowaniu zewnętrznemu zdobywamy zaufanie oraz autorytet jako strona. Oczywiście podstawową zaletą używania backlinków jest także wzrost poszczególnych pozycji fraz kluczowych. Backlinki to jeden z głównych czynników rankowania Google. Zastanów się więc, gdzie warto umieścić link do Twojej strony. Bez obaw: podpowiemy!",[16,9935,9936,9939,9940,284],{},[224,9937,9938],{},"Pamiętaj: Od ilości znacznie bardziej liczy się jakość linków oraz ich merytoryczna wartość."," Tylko wtedy możemy wtedy mówić, że nasze linki są mocne. Sztucznie wygenerowane backlinki mogą skutkować nałożeniem kary przez Google. Profil linków musi być naturalny, wtedy link building jest najbardziej skuteczny! Jeśli nie wiesz, jak określić swój profil linków, zerknij na nasz artykuł, w którym przybliżamy Ci ",[182,9941,4891],{"href":5099,"rel":9942},[349],[220,9944,9946],{"id":9945},"co-to-link-juice","Co to link juice?",[16,9948,9949],{},"Link juice to potoczne określenie używane w świecie SEO na moc przekazywaną przez jedną stronę internetową do drugiej poprzez linki. Można to sobie wyobrazić jako siłą strony linkującej, która wpływa na pozycję strony linkowanej w wynikach wyszukiwania. Może ją ciągnąć w górę, ku wyższym wynikom, lub w dół – jeśli odnośnik pochodzi ze spamerskiego źródła.",[16,9951,9952,9953],{},"Im bardziej wartościowa i wiarygodna jest strona linkująca, tym więcej link juice (mocy) przekazuje stronie docelowej. ",[224,9954,9955],{},"Link juice pomaga stronie linkowanej budować autorytet i poprawiać pozycje fraz kluczowych w SERPach.",[12,9957,9959],{"id":9958},"typy-linków-jak-tworzyć-skuteczny-link-building-w-oparciu-o-wiedzę","Typy linków. Jak tworzyć skuteczny link building w oparciu o wiedzę?",[16,9961,9962],{},"Możemy wyróżnić linki:",[51,9964,9965,9971],{},[54,9966,9967,9970],{},[224,9968,9969],{},"wewnętrzne"," — przenoszą nas na kolejną podstronę w obrębie tego samego serwisu.",[54,9972,9973,9976],{},[224,9974,9975],{},"zewnętrzne"," — to linki do strony, które wychodzą z naszego serwisu lub kierują do naszej strony www z innej witryny.",[16,9978,9979],{},"Z punktu widzenia SEO linki możemy podzielić na:",[51,9981,9982],{},[54,9983,9984,9987],{},[224,9985,9986],{},"linki follow \u002F dofollow"," — to najbardziej pożądany i zarazem skuteczny typ linku. Prowadzą one boty wyszukiwarek w ten sposób, aby te odwiedziły stronę, do której prowadzi dany link. Ten atrybut strony, osadzony w HTML, jest informacją na temat wnioskowania o jakości źródła linku. ",[16,9989,9990,9993],{},[224,9991,9992],{},"Linki dofollow są niezbędnym elementem procesu pozycjonowania strony,"," właśnie ze względu na to, że pokazują moc witryny, na której znajduje się link. Jeśli strona posiada wysoki wskaźnik Page Trust — wtedy nasza strona docelowa również zyskuje w oczach Google. Natomiast należy uważać na strony o niskim wskaźniku Page Trust. Umieszczenie tam linku może skutkować przeciwnym efektem do zamierzonego. Dlatego tak istotne jest dbanie o dobry poziom link buildingu!",[51,9995,9996],{},[54,9997,9998,10001],{},[224,9999,10000],{},"linki nofollow —"," sytuacja wygląda podobnie jak w przypadku linków dofollow, natomiast informacja dla algorytmu jest odwrotna. Nofollow oznacza, że link nie jest tak istotny, aby informować o mocy strony. Możemy zatem uznać, że taki link jest nieprzydatny. Jednak nie do końca! Pomagają one w tworzeniu naturalnie wyglądających linków, które wzbudzają zaufanie robotów analizujących. ",[12,10003,10005],{"id":10004},"czym-jest-link-building-i-dlaczego-powinieneś-go-stosować-w-swoim-biznesie","Czym jest link building i dlaczego powinieneś go stosować w swoim biznesie?",[16,10007,10008,10011,10012],{},[224,10009,10010],{},"Link building to obszerny proces zdobywania linków z innych stron internetowych, do Twojej własnej domeny."," Cel tego działania jest jasny: uzyskanie jak najwyższej pozycji w wynikach wyszukiwania za pomocą jakościowych linków. ",[224,10013,10014],{},"To właśnie skuteczny link building.",[12,10016,10018],{"id":10017},"link-building-w-praktyce-na-czym-polega-link-building","Link building w praktyce. Na czym polega link building?",[16,10020,10021,10022,10027,10028,227],{},"Link building to proces, który można prowadzić na różne sposoby, np. przez dotarcie do mediów, blogerów i dziennikarzy, bądź optymalizację strony pod kątem wyszukiwarek (SEO). Pomimo tego, że link building jest czasochłonny, należy do istotnych elementów każdej strony ",[182,10023,10026],{"href":10024,"rel":10025},"http:\u002F\u002Fwww",[349],"www",". ",[224,10029,10030],{},"Z tego względu warto skupić się na jego działaniu i lepiej zrozumieć wpływ na pozycjonowanie, jaki ze sobą niesie, jeszcze zanim zastosujesz go w swoim biznesie.",[220,10032,10034],{"id":10033},"dlaczego-linki-są-ważne-i-po-co-w-ogóle-skupiamy-się-na-ich-wykorzystywaniu-profil-linków","Dlaczego linki są ważne i po co w ogóle skupiamy się na ich wykorzystywaniu? Profil linków",[16,10036,10037,10040],{},[224,10038,10039],{},"Ponieważ te z pozoru nieistotne odnośniki dają znać przeglądarce Google, że użytkownikom podoba się Twoja strona internetowa."," Wskazują też, że treści, które są udostępniane, są zarazem istotne i przydatne dla każdego odbiorcy, który poszukuje informacji online na dany temat. Im więcej linków z wysokiej jakości stron www, tym wyższa pozycja Twojej witryny w wynikach wyszukiwania (SERP) i tym lepiej Google radzi sobie z pozycjonowaniem. ",[16,10042,10043,10044,10047],{},"W osobnym artykule pisaliśmy o tym, czym jest ",[182,10045,4647],{"href":5093,"rel":10046},[349]," – warto od tego zacząć.",[220,10049,10051],{"id":10050},"czy-link-building-się-opłaca-w-seo","Czy link building się opłaca w SEO?",[16,10053,10054],{},"Link building jest działaniem opłacalnym ze względu na zmieniające się algorytmy w wyszukiwarkach dla serwisów internetowych, które uwzględniają nie tylko ilościową liczbę odwołań, ale co ważniejsze – ich jakość.",[16,10056,10057,10060],{},[224,10058,10059],{},"Warto zauważyć, że podczas link buildingu powinieneś bardziej skupić się na tym drugim czynniku, ponieważ linki z serwisów o lepszej jakości dają Google mocniejszy sygnał na temat danej strony,"," a w efekcie wyszukiwarka lepiej je postrzega.",[220,10062,10064],{"id":10063},"rodzaje-linków-zewnętrzne-wewnętrzne-dofollow-nofollow","Rodzaje linków: zewnętrzne, wewnętrzne, dofollow, nofollow",[16,10066,10067],{},"Wyróżniamy nie tylko linki zewnętrzne, z obcych źródeł, ale też wewnętrzne. Ich z kolei możesz używać przy tworzeniu nowego contentu, za pomocą kierowania do własnej witryny, przy użyciu różnych podstron, czy artykułów. Kolejny ważny podział charakteryzuje linki dofollow i linki nofollow.",[12,10069,10071],{"id":10070},"korzyści-z-używania-link-buildingu-w-twojej-strategii-marketingowej-online","Korzyści z używania link buildingu w Twojej strategii marketingowej online",[220,10073,10075],{"id":10074},"_1-linki-są-jednym-z-najważniejszych-czynników-decydujących-o-pozycji-w-wyszukiwarkach","#1 Linki są jednym z najważniejszych czynników decydujących o pozycji w wyszukiwarkach",[16,10077,10078,10079],{},"Linki mają duży wpływ na określenie pozycji w wyszukiwarkach. W rzeczywistości linki są jednym z ich trzech najistotniejszych czynników rankingowych (wraz z treścią i RankBrain). Oznacza to, że jeśli chcesz poprawić ranking swojej strony, musisz skupić się na zdobywaniu wysokiej jakości linków z renomowanych serwisów. ",[224,10080,10081],{},"A im więcej linków wysokiej jakości kierujących do Twojej strony, tym wyższą pozycję możesz uzyskać w wyszukiwarkach.",[10083,10084,10085],"table",{},[10086,10087,10088],"tbody",{},[10089,10090,10091],"tr",{},[10092,10093,10094,10095,10097],"td",{},"Jaki budżet potrzebujesz, aby pozyskać link? Link building może być wykonany w każdym budżecie, ale istnieje też wiele sposobów, aby zrealizować go bez wydawania pieniędzy. Świetnym przykładem są ",[182,10096,4855],{"href":4853},", które mogą być publikowane w wybranych serwerach za darmo.",[220,10099,10101],{"id":10100},"_2-link-building-to-świetny-sposób-na-dotarcie-z-twoją-stroną-do-większej-liczby-potencjalnych-klientów","#2 Link building to świetny sposób na dotarcie z Twoją stroną do większej liczby potencjalnych klientów",[16,10103,10104],{},"Jeśli chcesz powiększyć bazę klientów, link building to świetny sposób, aby Twoja witryna pojawiła się w świadomości nowych odbiorców. Ale to nie wszystko, ponieważ to też genialna metoda na przyciągnięcie ruchu!",[16,10106,10107],{},"Strony znajdujące się na samej górze w wyszukiwarkach są ponieką uprzywilejowane, ponieważ obecnie ludzie bardziej niż kiedykolwiek wcześniej są skłonni do klikania na linki, które pojawiają się od razu, wysoko w wynikach. Użytkownicy są zadowoleni, że nie muszą przewijać strony w dół i, że dana przeglądarka szybko pokazała oczekiwane rezultaty. Skoro jesteś tego świadomy, możesz użyć strategii budowania linków, takich jak SEO lub kampanie zasięgowe, aby uplasować się wysoko dla odpowiednich słów kluczowych i generować ruch z wyszukiwań w Google. Zwiększasz wtedy prawdopodobieństwo na to, że przyciągniesz fale nowych odbiorców.",[220,10109,10111],{"id":10110},"_3-link-building-może-zwiększyć-ruch-i-poprawić-widoczność-twojej-domeny-w-sieci","#3 Link building może zwiększyć ruch i poprawić widoczność Twojej domeny w sieci",[16,10113,10114],{},"Wartościowe linki w SEO są również doskonałym sposobem na kierowanie ruchu z powrotem do witryny. Kiedy ktoś kliknie jeden z nich, zostanie przeniesiony na stronę, do której prowadzi link. Jeśli jest ona interesująca i przydatna, istnieje duża szansa, że odwiedzający będzie się jej trzymał, bądź dalej eksplorował Twoje zasoby.",[16,10116,10117,10120],{},[224,10118,10119],{},"To może poprawić współczynnik konwersji strony i przyczyni się do zwiększenia dochodów."," Jeśli więc masz możliwość, wykorzystaj moc swoich treści – przejrzyj blog, przeczytaj jeszcze raz artykuły, odwiedź sekcję FAQ. A co najważniejsze: wprowadź porządny SEO copywriting! Po dogłębnej analizie zdasz sobie sprawę, że masz wielkie pole do poprawy linkowania wewnętrznego. Często warto wałsnie tam zacząć działania SEO.",[220,10122,10124],{"id":10123},"_4-link-building-jest-tańszy-niż-wiele-innych-metod-promocji","#4 Link building jest tańszy niż wiele innych metod promocji",[16,10126,10127,10128,10131,10132],{},"Link building jest stosunkowo tanim sposobem na promowanie swojej strony ",[182,10129,10026],{"href":10024,"rel":10130},[349],". Ba! Jak już wspomnieliśmy, może być nawet darmowy! Jeśli więc jesteś nastawiony na oszczędności i starasz się uważne lokować budżet, to właśnie na link buildingu skup swoje działania. Jeśli jednak dysponujesz zapasem gotówki, możesz zacząć od przeznaczenia małej sumy pieniędzy na ten cel, a istnieje duże prawdopodobieństwo, że wysiłki się opłacą. Śmiałe słowa, ale celem link buildingu nie jest kierowanie ogromnych środków na pozyskiwanie linków z każdej istniejącej witryny. ",[224,10133,10134],{},"Lepiej mniej, a efektywniej, prawda?",[16,10136,10137],{},"To wszystko oznacza, że można rozwijać swoją działalność bez wydawania dużych pieniędzy i nawet małe firmy mogą stworzyć własną strategię link buildingu.",[12,10139,10141],{"id":10140},"różne-rodzaje-technik-link-buildingu","Różne rodzaje technik link buildingu",[16,10143,10144,10145,10148],{},"O czym warto pamiętać rozpoczynając swój link building w praktyce? O technikach! ",[224,10146,10147],{},"Bo proces pozyskiwania linków może mieć bardzo różne oblicza."," Głównym celem link buildingu jest zwiększenie zaufania Google do witryny i, w konsekwencji, ruchu organicznego, ale to nie oznacza, że musisz działać zawsze tak samo. Wręćz przeciwnie: Link building to proces polegający na ogromnej elastyczności!",[220,10150,10152],{"id":10151},"_1-jednym-ze-sposobów-na-budowanie-linków-jest-tworzenie-wartościowych-treści-którymi-ludzie-będą-chcieli-się-dzielić-i-do-których-będą-kierować","1. Jednym ze sposobów na budowanie linków jest tworzenie wartościowych treści, którymi ludzie będą chcieli się dzielić i do których będą kierować.",[16,10154,10155,10156,10159],{},"Wiesz już, że link building to proces pozyskiwania linków na różne sposoby. Jedną ze strategii SEO będzie postawienie na dobry ",[182,10157,5113],{"href":5111,"rel":10158},[349],". Dlaczego? W sieci nie brakuje słabych jakościowo stron internetowych, blogów, poradników, itp. Każde z nich rozpisuje się na dane zagadnienie wzdłuż i wszerz, ale czy odbiorca wynosi coś z tych treści?",[16,10161,10162,10165],{},[224,10163,10164],{},"Jeśli chcesz uniknąć takiej opinii na temat swojej witryny, miej na uwadze tworzenie jedynie takiego contentu, który jest wiarygodny i przydatny z punktu widzenia użytkownika."," Skonstruuj zestawienia, recenzje, raporty, tutoriale. Używaj także grafik i statystyk, aby uatrakcyjnić przekaz. Dzięki temu zbudujesz zaufanie do swojej witryny i sprawisz, że użytkownicy będą chętniej dzielili się linkiem zwrotnym do Twojej strony.",[220,10167,10169],{"id":10168},"_2-innym-sposobem-na-budowanie-linków-jest-pisanie-postów-gościnnych-na-wysokiej-jakości-stronach-w-twojej-niszy","2. Innym sposobem na budowanie linków jest pisanie postów gościnnych na wysokiej jakości stronach w Twojej niszy.",[16,10171,10172],{},"Zrób research i zaplanuj działania. Celuj w blogi, które są popularne, a odbiorcy lubią je czytać i przez to generują spory ruch. Strona nie może być bezpośrednią konkurencją, ale jeśli promuje rzeczy blisko powiązane z Twoimi, możesz wykorzystać jej potencjał. Warto przygotować się do tego procesu i odpowiednio spersonalizować przekaz, aby nie wyglądał zbyt sztucznie i nie przyniósł niepożądanych efektów. Co więcej, praca nad poszukiwaniami solidnego miejsca, gdzie możesz zostawić swój wpis gościnny to podstawa. A im strona bardziej przyciągająca, tym więcej odbiorców będzie Cię obserwować.",[220,10174,10176],{"id":10175},"_3-sponsorowanie-wydarzeń-różne-darowizny-produktów-lub-usług-mogą-również-pomóc-budować-linki","3. Sponsorowanie wydarzeń, różne darowizny produktów lub usług mogą również pomóc budować linki.",[16,10178,10179],{},"Co powiesz na sponsorowanie eventów i działania charytatywne? Nie jest to może rozwiązanie, które pierwsze przychodzi na myśl myśląc o link buildingu, ale czemu nie? Z pewnością nie raz widziałeś zdanie „Sponsorem akcji jest XYZ”. Ty też możesz wykorzystać ten sposób pozyskiwania nowych linków. Wystarczy dodać do komunikatu odnośnik do Twojej strony internetowej i mamy kolejny powód do uśmiechu, gdyż użytkownicy zaczynają klikać.",[220,10181,10183],{"id":10182},"_4-można-korzystać-z-narzędzi-takich-jak-haro-help-a-reporter-out-aby-uzyskać-linki-z-historii-wiadomości-i-innych-źródeł-autorytatywnych","4. Można korzystać z narzędzi takich jak HARO (Help a Reporter Out), aby uzyskać linki z historii wiadomości i innych źródeł autorytatywnych.",[16,10185,10186,10189],{},[224,10187,10188],{},"Narzędzia SEO oraz automatyzacje przeznaczone do budowania linków są szeroko dostępne, a czasami radzą sobie nawet lepiej niż ludzie."," Warto wziąć je pod uwagę przy pracy, ze względu na ich niezawodność, intuicyjność, a także oszczędność czasu i wysiłku pracowników.",[16,10191,10192],{},"Jednym z takich narzędzi jest HARO, czyli narzędzie do tworzenia wysokiej jakości linków. To bezpłatna usługa, która zapewnia solidną bazę źródeł do różnych artykułów. Pomaga dziennikarzom i redaktorom na całym świecie kontaktować się z ludźmi, którzy są ekspertami branżowymi. W ten sposób każdy zarejestrowany może znaleźć przydatne informacje, bez konieczności ich ręcznego przeszukiwania. Gdy zarejestrujesz się w HARO, będziesz otrzymywał określoną liczbę e-maili. Odpowiadając na nie, konstruuj bardzo przemyślaną i rozbudowaną odpowiedź. W ten sposób tworzysz możliwość pozyskania kolejnego linku, gdyż osoby zainteresowane będą chętniej cytowały Cię w swoich materiałach.",[220,10194,10196],{"id":10195},"_5-linki-do-mediów-społecznościowych","5. Linki do mediów społecznościowych",[16,10198,10199,10202],{},[224,10200,10201],{},"W mediach społecznościowych chodzi o budowanie relacji i szkoda byłoby przegapić okazję do nawiązania kontaktu z ludźmi."," SM są świetnym kanałem dystrybucji i generują dużą liczbę opinii i poleceń ze względu na ogromną popularność. Jednak samo bycie w mediach społecznościowych nie wystarczy do link buildingu – musisz pracować nad lepszą ekspozycją marki w mediach społecznościowych, aby zdobyć link. Obejmuje to tworzenie interesujących treści, np. posty, które inspirują do działania, mogą generować znaczący szum i przyciągać większą uwagę w kierunku Twojej firmy, a także zwiększyć ruch.",[220,10204,10206],{"id":10205},"_6-fora-strony-z-pytaniami-i-odpowiedziami-czy-komentarze-na-blogach-są-kopalnią-złota-dla-linków-kierujących-na-twoją-witrynę-internetową","6. Fora, strony z pytaniami i odpowiedziami, czy komentarze na blogach są kopalnią złota dla linków kierujących na Twoją witrynę internetową.",[16,10208,10209,10212],{},[224,10210,10211],{},"Myślałeś kiedyś o forach, stronach z pytaniami czekającymi na odpowiedzi, czy komentarzach pod artykułami w różnego rodzaju serwisach internetowych?"," Ktoś w ogóle zwraca jeszcze na to uwagę? Nawet jeśli nie, to Ty powinieneś, ponieważ to świetny sposób na budowanie naturalnego profilu linków. Z pewnością jest wiele dyskusji powiązanych z Twoją działalnością tematycznie, których możesz użyć do budowania linków. Korzystanie z nich daje wymierne efekty, gdy jesteś w stanie umiejętnie zażegnać kryzys, za pomocą linku przekierowującego do rozwiązania problemu.",[16,10214,10215,10218],{},[224,10216,10217],{},"Fora internetowe, czy grupy na Facebooku, to miejsca, w których możesz budować swoją pozycję jako specjalista."," Z tego względu, nie wybieraj dyskusji na ślepo, lecz przeanalizuj ingerencję w dane miejsca, które przyniosą zamierzony efekt. Tak samo reaguj na komentarze pod artykułem i odpowiadaj na pytania, np. za pomocą linkowania do FAQ.",[220,10220,10222],{"id":10221},"_7-poznaj-linkhouse-czyli-agencję-link-buildingu-która-robi-wszystko-co-związane-z-link-buildingiem","7. Poznaj Linkhouse, czyli agencję link buildingu, która robi wszystko, co związane z link buildingiem.",[16,10224,10225,10228],{},[224,10226,10227],{},"Jeśli nie czujesz się na siłach w budowaniu linków do Twojej strony, bądź dopiero zaczynasz i szukasz pomocy, możesz liczyć na Linkhouse,"," który zadba o proces link buildingu od początku, do końca. Wykorzystanie tego narzędzia ułatwi wybór i dopasowanie najbardziej jakościowych linków dla Twojej marki, ponieważ Linkhouse to największa baza nie tylko polskich, ale i zagranicznych portali. Dzięki temu narzędziu zaoszczędzisz czas i nie będziesz musiał zmagać się z problemem wyboru odpowiednich stron do linkowania, czy weryfikowania skuteczności swoich działań, ponieważ specjaliści zajmą się tym za Ciebie. Linkhouse wyróżnia się na tle pozostałych narzędzi, gdyż oferuje aż 40 opcji filtrowania. To sprawia, że szybko i efektywnie wybierzesz najbardziej odpowiadające Ci oferty miejsc do pozyskiwania linków.",[687,10230,10232],{"id":10231},"jak-możemy-ci-pomóc","Jak możemy Ci pomóc?",[51,10234,10235,10241,10248],{},[54,10236,10237,10238,284],{},"Współpracujemy z ogromną bazą portali, na których możesz publikować swoje ",[182,10239,975],{"href":5156,"rel":10240},[349],[54,10242,10243,10244,284],{},"Potrafimy zapewnić Ci niezbędne narzędzia do ",[182,10245,10247],{"href":5008,"rel":10246},[349],"relinkowania",[54,10249,10250,10251,10254],{},"Wiemy, od czego zacząć sprawne ",[182,10252,5022],{"href":5206,"rel":10253},[349],", i podzielimy się z Tobą naszym doświadczeniem! Wystarczy, że dołączysz do platformy Linkhouse.",[16,10256,10257],{},[182,10258,4736],{"href":4734,"rel":10259},[349],[12,10261,10263],{"id":10262},"jak-rozpocząć-link-building-dla-swojego-biznesu","Jak rozpocząć link building dla swojego biznesu?",[16,10265,10266],{},"Wiesz już, że link building to nie tylko regularne zwiększanie linków przychodzących do witryny. To cały szereg ważnych działań! Co zrobić, aby liczba linków rosła, a proces był skuteczny?",[220,10268,10270],{"id":10269},"_1-zidentyfikuj-swoją-grupę-docelową","1. Zidentyfikuj swoją grupę docelową. ",[16,10272,10273],{},"Stworzyłeś własną markę i chcesz rozkręcić biznes. W tym celu, postanowiłeś rozpocząć świadomą pracę nad linkami. Aby Twoje wysiłki nie poszły na marne, określ grupę docelową, z myślą, o której będziesz rozwijał swój link building. Zwizualizuj idealną personę, która będzie typowym odbiorcą działań. Dalej, twórz treści, które do niej przemówią i takie, które będą przyciągać linki z innych stron internetowych. Wiadomo, że im lepszy będzie content na danej witrynie, tym większa szansa, że trafią na nią osoby zainteresowane Twoimi produktami, które finalnie zaczną do niej linkować.",[220,10275,10277],{"id":10276},"_2-dowiedz-się-kim-są-główni-konkurenci-i-co-robią-aby-generować-linki","2. Dowiedz się, kim są główni konkurenci i co robią, aby generować linki",[16,10279,10280],{},"Przeanalizuj konkurencję. Sprawdź, która firma i w jakim miejscu pozyskała linki. Posłuż się różnymi narzędziami, które dodatkowo przeanalizują znalezione strony. Następnie wybierz witryny, których oferta spełnia Twoje oczekiwania, z wysoką widocznością na frazy pozycjonowane w artykule i relatywnie dużym ruchem. Posługując się narzędziem do relinkowania, możesz dowiedzieć się, na których serwisach konkurencja umieszcza linki. Zdecyduj, czy idziesz w ich ślady, czy rezygnujesz z danej współpracy. Ucz się na błędach tych firm, postaraj się zrozumieć co w ich przypadku nie zadziałało i nie powtarzaj tych samych pomyłek. ",[220,10282,10284],{"id":10283},"_3-działaj","3. Działaj!",[16,10286,10287],{},"Czas na odpowiedni research, aby znaleźć jakościowe strony internetowe, które pomogą wyszukiwarce Google poznać Twoją witrynę z lepszej perspektywy. Dotrzyj do firm i zaproponuj współpracę. Kontaktuj się również z dziennikarzami, aby stale dostarczać im informacje na temat Twojej firmy lub produktów. Wyszukaj blogi i ich autorów, którzy będą chętni zrecenzować produkt, wspomnieć o nim w następnym artykule\u002Fnagraniu, bądź będą zainteresowani podjęciem dłuższej współpracy. Poza tymi działaniami przygotuj zniżki na zakupy i inne zachęty, aby stale rozwijać linkowanie naturalne. Ponadto, znajdź odpowiednie źródła np. za pomocą HARO, udzielaj się na forach tematycznie powiązanych z Twoją marką i stale buduj relacje które oparte są na wzajemnych korzyściach, np. za pomocą wpisów gościnnych, lub artykułów sponsorowanych. W tym celu warto stworzyć bazę branżowych miejsc, w których zaproponujesz stworzenie artykułu eksperckiego, bądź udzielenie wywiadu.",[220,10289,10291,10292,284],{"id":10290},"_4-korzystaj-z-mediów-społecznościowych-aby-promować-swoje-treści-i-zwiększać-świadomość-strony-www","4. Korzystaj z mediów społecznościowych, aby promować swoje treści i zwiększać świadomość strony ",[182,10293,10026],{"href":10024,"rel":10294},[349],[16,10296,10297],{},"Swoje działania opieraj na social mediach, gdzie znajduje się tysiące grup szukających rozwiązań, którym jesteś w stanie zaradzić. Użyj ich, aby udostępniać swoje treści i dotrzeć do większej liczby odbiorców. Odpowiadaj na komentarze i oferuj rozwiązanie problemu za ich pomocą. Twórz wizerunek eksperta za pomocą wiarygodnych wskazówek i rzetelnych odpowiedzi. Takie prowadzenie aktywnych działań w jakimkolwiek serwisie społecznościowym pomaga zaistnieć w świadomości użytkowników, a w efekcie zdobywa ruch na Twoją stronę. Nie zapomnij również o efektywnym prowadzeniu swoich profili w mediach społecznościowych.",[220,10299,10301],{"id":10300},"_5-monitoruj-pozycję-witryny-w-wyszukiwarkach-i-śledź-postępy-w-czasie","5. Monitoruj pozycję witryny w wyszukiwarkach i śledź postępy w czasie. ",[16,10303,10304,10307],{},[224,10305,10306],{},"Warto poświęcić czas na to, aby linki odpowiednio monitorować."," Konkurencja nie śpi i po cichu może stosować taktykę Black Hat SEO i linkować do Twojej witryny ze spamerskich serwisów. Na pewno nie skutkuje to pozytywnie, a wręcz przeciwnie – może powodować kary od Google i obniżać pozycję strony w wynikach wyszukiwania. Z tego względu, poza pozyskiwaniem linków należy zadbać o pozostałe źródła, które prowadzą do Twoich treści i zlikwidować te, które mogą negatywnie wpływać na pozycjonowanie. Ważne jest, aby monitorować linki najnowsze, ale także zwracać uwagę na linki z przeszłości i dostosowywać strategię w razie potrzeby.",[12,10309,10311],{"id":10310},"skuteczny-link-building-od-a-do-z-jak-pozyskiwać-wartościowe-linki-bez-wysiłku","Skuteczny link building od A do Z. Jak pozyskiwać wartościowe linki bez wysiłku?",[220,10313,10315],{"id":10314},"_1-stosuj-różne-strategie-linkowania","1. Stosuj różne strategie linkowania",[16,10317,10318,10321],{},[224,10319,10320],{},"Linki wewnętrzne, zewnętrzne, dofollow, nofollow, sponsorowane, naturalnie i nienaturalne, a może wszystko naraz?"," Eksperymentuj i zobacz, które z nich dostarczają największych korzyści. Warto wiedzieć, że nie wszystkie linki są tak samo traktowane przez algorytmy Google, ale każde z nich ma wpływ na pozycję Twojej strony internetowej w wyszukiwarce. Podając użytkownikom witryny inne treści, które zbudowałeś sprawiasz, że chętniej odwiedzają kolejne podstrony, a ponadto poprawiasz nawigację oraz UX.",[220,10323,10325],{"id":10324},"_2-bądź-kreatywny-i-uatrakcyjnij-przekaz","2. Bądź kreatywny i uatrakcyjnij przekaz",[16,10327,10328],{},"Sam tekst może okazać się nużący, więc odbiorca zapamięta z niego mało informacji. Wprowadź element wyróżniający, lub po prostu wykorzystaj interesujące grafiki, wykresy, czy statystyki. Internauci chętnie dzielą się infografikami, które trafnie opisują dany problem, ponieważ zapadają w pamięć i nie muszą pisać długich postów przy udostępnianiu ich w social mediach. Warto zadbać, aby materiały te zawierały źródło strony. Elementy graficzne mogą przynosić świetne rezultaty, jeśli mowa o zdobywaniu linków, a co więcej, dużą popularnością cieszą się na platformach społecznościowych, zwłaszcza takich, w których treści graficzne odgrywają większą rolę niż tekst – tam wiodą swój prym.",[220,10330,10332],{"id":10331},"_3-czerp-jak-najwięcej-korzyści-z-gotowych-artykułów","3. Czerp jak najwięcej korzyści z gotowych artykułów.",[16,10334,10335],{},"Jeśli zbudowałeś artykuł, z którego jesteś szczególnie dumny, postaraj się wyróżnić go, właśnie za pomocą link buildingu, np. za pomocą artykułów sponsorowanych, wpisów gościnnych, lub postów w mediach społecznościowych. Nie musisz zawsze mieć głowy pełnej pomysłów i tworzyć na nowo materiałów. Możesz za to wykorzystać to, co już świetnie sprawdziło się wśród użytkowników. Dzięki temu bardzo szybko i efektywnie uzyskasz linkowania. Korzystaj więc też z branżowych miejsc, w których będziesz proponował swoje publikacje.",[220,10337,10339],{"id":10338},"_4-twórz-bazy-danych","4. Twórz bazy danych",[16,10341,10342],{},"Aby nie wyszukiwać cały czas na nowo potencjalnych miejsc do linkowania, utwórz bazę stron, z których będziesz korzystał i które są pokrewne tematycznie do Twojej. Oczywiście najlepiej jest, jeśli są to portale, które prężnie funkcjonują od wielu lat. Być może jesteś już doświadczony w link buildingu i zgromadziłeś pokaźną listę stałych firm, które z chęcią opublikują Twoje materiały. Jednak, jeśli nie wiesz gdzie znaleźć strony, które mogą być dla Ciebie interesujące, bądź nie wiesz, które byłyby dla Ciebie najlepsze, skorzystaj z bazy dostępnej w Linkhouse. ",[220,10344,10346],{"id":10345},"_5-wyciągaj-wnioski-i-dbaj-o-jakość-linka-każdego","5. Wyciągaj wnioski i dbaj o jakość linka – każdego!",[16,10348,10349],{},"Prawdopodobnie w swojej karierze z link buildingiem popełnisz wiele błędów. Ale zawsze możesz wynieść z nich pozytywny aspekt, na przykład uczysz się na porażkach, zbierasz nowe doświadczenia i wiesz już, co się nie sprawdza w Twojej strategii. Taka wiedza przynosi dużo wskazówek mówiących, jak sobie radzić z linkami. Nawet, jeśli zadbasz o ich dużą liczbę, musisz mieć na oku inne elementy swojej strony, aby odniosła ona sukces – dobry content, intuicyjną nawigację na różnych urządzeniach, szybkie ładowanie treści. Z tego względu, cały czas poprawiaj parametry witryny i dbaj jednocześnie o jakościowe linkowanie. Nie ma jednego, prawidłowego przepisu, który wskaże jakie działania będą najlepsze, ponieważ każda z dostępnych stron internetowych jest inna. Dlatego ważne jest, abyś uważnie śledził jak zachowują się Twoje treści i wyciągał wnioski ze złych decyzji.",[12,10351,10353],{"id":10352},"sposoby-na-pozyskiwanie-mocnych-linków-jak-zdobyć-link-z-artykułów","Sposoby na pozyskiwanie mocnych linków. Jak zdobyć link z artykułów?",[16,10355,10356,10357,10360],{},"Publikowanie artykułów to jedna z popularniejszych form ",[182,10358,5208],{"href":5206,"rel":10359},[349],". Mamy do wyboru dwie możliwości:",[51,10362,10363],{},[54,10364,10365,10368],{},[182,10366,7953],{"href":5156,"rel":10367},[349]," — są to artykuły płatne, w których wydawca udostępnia nam przestrzeń reklamową, na której publikujemy przygotowany artykuł. Oczywiście warto publikować na stronach, które są jakościowe i chętnie odwiedzane przez internautów. ",[16,10370,10371],{},"Ale pisanie to nie wszystko! Możesz również zainwestować w linki do strony w gotowych już artykułach. Dzięki temu bardzo szybko i efektywnie uzyskamy linkowania. Wadą tego sposobu jest jednak trudność w znalezieniu tekstu, który będzie pasował do naszego linku i pozostanie on wiarygodny.",[51,10373,10374],{},[54,10375,10376],{},"artykuł gościnny — jest to bezpłatny sposób link buildingu. Artykuł musi dotyczyć konkretnych zagadnień i być tworzony bez ekspertów w danej dziedzinie. Nie powinien posiadać formy reklamowej, a za to samą treścią generować ruch na stronie wydawcy. My również zyskujemy ruch na naszej witrynie dzięki linkom, zatem możemy powiedzieć o sytuacji win-win! Zarówno dla wydawcy jak i dla nas. ",[16,10378,10379],{},"Świetną, bezpłatną opcją może okazać się także rozsądna wymiana linkami między stronami.",[16,10381,10382],{},"Publikacje możemy załatwić zarówno na własną rękę, kontaktując się z wydawcami lub korzystać z platform, takich jak Linkhouse, które pomogą nam szybko wyszukać strony, podając przy tym niezbędne dane dotyczące jakości danych witryn.",[10083,10384,10385],{},[10086,10386,10387],{},[10089,10388,10389],{},[10092,10390,10391,10392,10396],{},"Korzystanie z kilku źródeł naraz wydaje Ci się czasochłonne i wymagające ogromnej wiedzy z zakresu link buildingu? Nie, jeśli skorzystasz z odpowiedniej platformy! Dzięki Linkhouse ",[182,10393,10395],{"href":10394},"https:\u002F\u002Flinkhouse.pl\u002Foferta","wszystkie sposoby na skuteczne pozyskiwanie linku znajdziesz w jednym panelu."," Linkhouse to największa baza zarówno polskich, jak i zagranicznych portali. 75 000 stron, które na bieżąco są monitorowane pod względem parametrów dotyczących witryn. Platforma oferuje wykupienie artykułów sponsorowanych, linków w istniejących artykułach oraz linków reklamowych! Dzięki integracji z Semrushem czy narzędziem Ahrefs, SemStorm, Majestic oraz Senuto co 7 aktualizowane są dane dotyczące witryn. Masz dostęp do sprawdzonych informacji i możesz bezpiecznie zdecydować się na zakup konkretnej formy linkowania.Linkhouse oferuje aż 40 opcji filtrowania stron! Dzięki temu szybko i efektywnie wybierzesz najbardziej odpowiadające Ci oferty miejsc do pozyskiwania linków.Platforma dodatkowo posiada funkcję Panelu Copywritera, gdzie łatwo zlecisz artykuły do napisania, a cały proces będziesz miał pod kontrolą z poziomu panelu.Dzięki Linkhouse zaoszczędzisz czas i nie będziesz musiał więcej zmagać się z problemem wyboru odpowiednich stron do linkowania, czy weryfikowania skuteczności swoich działań. Jeśli chcesz zadbać o proces link buildingu od A-Z, to Linkhouse jest najlepszym wyborem!",[16,10398,10399],{},[182,10400,4736],{"href":4734,"rel":10401},[349],[220,10403,10405],{"id":10404},"postaw-na-ekspertów","Postaw na ekspertów",[16,10407,10408],{},"W przypadku link buildingu, świetne sprawdzi się także outreach marketing. Opiera się on na przekazaniu treści dotyczącej naszej firmy przez osoby wpływowe, których grupa docelowa jest silnie powiązana z naszą. Tutaj liczy się odpowiedni czas, sposób przekazu oraz osoba. Eksperci wzbudzają zaufanie konsumentów, zatem polecenie, czy wzmianka o naszej firmie świetne wpłynie zarówno na branding firmy, jak i realne zwiększenie ruchu na stronie dzięki zamieszczonym linkom. ",[220,10410,10412],{"id":10411},"rola-marketingu-szeptanego-w-link-buildingu","Rola marketingu szeptanego w link buildingu",[16,10414,10415],{},"Dla linków nofollow idealnie nadadzą się także komentarze na blogach, czy pod postami w social mediach. Jest to świetny sposób na naturalne budowanie linków. Jest to przykład marketingu szeptanego, który w założeniu daje nam efekt kuli śnieżnej. Tutaj również warto postawić na jakość publikacji, pod którymi zostawiamy komentarze, niż na ilość pozostawionych linków.",[220,10417,10419],{"id":10418},"broken-link-building","Broken link building",[16,10421,10422],{},"Wiesz, co to broken link building i jak może pomóc Twojej strategii SEO? To technika SEO polegająca na znajdowaniu niedziałających linków na innych stronach internetowych i sugerowaniu właścicielom tych stron zastąpienia ich linkami do Twojego serwisu. Linki uszkodzone, nazywane też czasem martwymi, prowadzą do stron, które już nie istnieją lub są niedostępne. To trochę jak recykling w świecie linków.",[16,10424,10425],{},"Właściciele stron internetowych często nie zdają sobie sprawy z tego, że na ich stronach znajdują się linki, które nie działają! Broken link building pozwala im poprawić jakość swojej strony, a Tobie daje możliwość pozyskania wartościowego backlinka. Win-win!",[12,10427,10429],{"id":10428},"kreatywny-link-building-w-marketingu-jak-zdobywać-linki-w-nowoczesny-sposób-o-czym-warto-pamiętać","Kreatywny link building w marketingu. Jak zdobywać linki w nowoczesny sposób? O czym warto pamiętać?",[16,10431,10432,10435],{},[224,10433,10434],{},"Kreatywny link building to podejście do budowania profilu linków, które skupia się na jakości, a nie ilości."," W przeciwieństwie do tradycyjnych metod, kreatywny link building polega na tworzeniu wartościowych treści i angażowaniu się w społeczności online w celu pozyskania naturalnych linków z wiarygodnych źródeł.",[220,10437,10439],{"id":10438},"dlaczego-kreatywny-link-building-jest-ważny-nowatorska-strategia-link-buildingu","Dlaczego kreatywny link building jest ważny? Nowatorska strategia link buildingu",[51,10441,10442,10448,10454],{},[54,10443,10444,10447],{},[224,10445,10446],{},"Algorytmy Google stają się coraz dokładniejsze i skuteczniej wykrywają sztuczne linki."," Kreatywny link building pomaga budować profil linków, który jest zgodny z wytycznymi Google i jest mniej podatny na kary.",[54,10449,10450,10453],{},[224,10451,10452],{},"Wartościowe linki z wiarygodnych źródeł mogą poprawić pozycję Twojej strony w wynikach wyszukiwania."," Oznacza to, że więcej osób będzie mogło znaleźć Twoją stronę, co może przełożyć się na wzrost ruchu i sprzedaży.",[54,10455,10456,10459],{},[224,10457,10458],{},"Kreatywny link building może pomóc Ci zbudować silniejsze relacje z innymi firmami i osobami w Twojej branży."," To może prowadzić do nowych możliwości biznesowych i wzrostu autorytetu Twojej marki.",[12,10461,10463],{"id":10462},"jak-stosować-kreatywny-link-building-by-pozyskać-odnośnik-do-strony","Jak stosować kreatywny link building, by pozyskać odnośnik do strony?",[16,10465,10466],{},"Istnieje wiele różnych sposobów na stosowanie kreatywnego link buildingu, ale według nas do najważniejszych należy tworzenie wartościowych treści: wpisy na blogu, infografiki, ebooki i inne wartościowe treści mogą przyciągnąć linki z innych stron internetowych. Równie istotne jest angażowanie się w społeczności online i guest posting, a także współpraca z influencerami z Twojej branży. ",[16,10468,10469,10472],{},[224,10470,10471],{},"Pamiętaj, że kreatywny link building to proces długoterminowy. Nie oczekuj rezultatów z dnia na dzień."," Najważniejsze jest, aby skupić się na tworzeniu wartościowych treści i budowaniu relacji z innymi firmami i osobami w Twojej branży.",[16,10474,10475],{},[224,10476,10477],{},"Zapamiętaj!",[51,10479,10480,10483,10486,10489],{},[54,10481,10482],{},"Jakość jest ważniejsza niż ilość.",[54,10484,10485],{},"Skup się na tworzeniu wartościowych treści, jeśli chcesz pozyskać wartościowe linki.",[54,10487,10488],{},"Buduj relacje z innymi firmami i osobami w Twojej branży – w networkingu siła!",[54,10490,10491],{},"Monitoruj swoje wyniki i regularnie dostosowuj prowadzoną strategię.",[12,10493,10495],{"id":10494},"skuteczny-link-building-z-linkhouse","Skuteczny link building z Linkhouse",[16,10497,10498],{},"Link building to przede wszystkim sposób na lepsze pozycjonowanie naszej strony. Możemy dzięki niemu zdobywać lepsze miejsca rankowania Google oraz utrzymywać się wciąż wysoko! Jednak proces ten nie jest prosty. Musimy zadbać szczególnie o jakość linkowania oraz zwracać uwagę na parametry stron, gdzie znajdują się linki do naszych witryn. Dopiero dobre merytorycznie linkowanie, umieszczone na odpowiedniej strony przyniesie nam korzyści!",[16,10500,10501],{},"Wszystkie opcje płatnego pozyskiwania linków znajdziesz na platformie Linkhouse! Dzięki niej cały proces link buildingu znajduje się w jednym panelu. Od zamówienia tekstu u copywritera, przez wybór witryny na podstawie ciągle aktualizowanych parametrów, po kontrolę nad wszystkimi publikacjami. Postaw na szybki i efektywny link building!",[16,10503,10504],{},"Stosując się do powyższych zasad i wdrażając kreatywny link building w życie możesz zbudować silny profil linków, który poprawi pozycję Twojej strony w wynikach wyszukiwania i zwiększy ruch organiczny. Chcesz dowiedzieć się więcej link buildingu? Daj nam znać, jakie masz pytania, chętnie pomożemy!",{"title":34,"searchDepth":190,"depth":190,"links":10506},[10507,10508,10512,10513,10514,10519,10525,10534,10542,10549,10554,10557,10558],{"id":9909,"depth":190,"text":9910},{"id":9919,"depth":190,"text":9920,"children":10509},[10510,10511],{"id":9923,"depth":359,"text":9924},{"id":9945,"depth":359,"text":9946},{"id":9958,"depth":190,"text":9959},{"id":10004,"depth":190,"text":10005},{"id":10017,"depth":190,"text":10018,"children":10515},[10516,10517,10518],{"id":10033,"depth":359,"text":10034},{"id":10050,"depth":359,"text":10051},{"id":10063,"depth":359,"text":10064},{"id":10070,"depth":190,"text":10071,"children":10520},[10521,10522,10523,10524],{"id":10074,"depth":359,"text":10075},{"id":10100,"depth":359,"text":10101},{"id":10110,"depth":359,"text":10111},{"id":10123,"depth":359,"text":10124},{"id":10140,"depth":190,"text":10141,"children":10526},[10527,10528,10529,10530,10531,10532,10533],{"id":10151,"depth":359,"text":10152},{"id":10168,"depth":359,"text":10169},{"id":10175,"depth":359,"text":10176},{"id":10182,"depth":359,"text":10183},{"id":10195,"depth":359,"text":10196},{"id":10205,"depth":359,"text":10206},{"id":10221,"depth":359,"text":10222},{"id":10262,"depth":190,"text":10263,"children":10535},[10536,10537,10538,10539,10541],{"id":10269,"depth":359,"text":10270},{"id":10276,"depth":359,"text":10277},{"id":10283,"depth":359,"text":10284},{"id":10290,"depth":359,"text":10540},"4. Korzystaj z mediów społecznościowych, aby promować swoje treści i zwiększać świadomość strony www.",{"id":10300,"depth":359,"text":10301},{"id":10310,"depth":190,"text":10311,"children":10543},[10544,10545,10546,10547,10548],{"id":10314,"depth":359,"text":10315},{"id":10324,"depth":359,"text":10325},{"id":10331,"depth":359,"text":10332},{"id":10338,"depth":359,"text":10339},{"id":10345,"depth":359,"text":10346},{"id":10352,"depth":190,"text":10353,"children":10550},[10551,10552,10553],{"id":10404,"depth":359,"text":10405},{"id":10411,"depth":359,"text":10412},{"id":10418,"depth":359,"text":10419},{"id":10428,"depth":190,"text":10429,"children":10555},[10556],{"id":10438,"depth":359,"text":10439},{"id":10462,"depth":190,"text":10463},{"id":10494,"depth":190,"text":10495},"2024-02-15","Internet jest rozległą i stale rozwijającą się przestrzenią. Kiedyś składał się zaledwie z kilku stron, nie było mediów społecznościowych, a o sklepach internetowych mogliśmy tylko pomarzyć. W mgnieni","\u002Fblog\u002Fimages\u002Flink-building-co-to-jest.jpg",{},"\u002Fblog\u002Flink-building-co-to-jest","23 min czytania",{"title":9893,"description":10560},"blog\u002Flink-building-co-to-jest","xyMuIyO4hO0lWCEZRICYf0tbJBylCQwWFiecVwSMchQ",{"id":10569,"title":10570,"author":377,"body":10571,"category":5063,"coverStyle":197,"date":11067,"description":11068,"excerpt":197,"extension":200,"image":11069,"meta":11070,"navigation":203,"path":11071,"readTime":11072,"seo":11073,"seoDescription":197,"stem":11074,"__hash__":11075},"blog\u002Fblog\u002Fpozyskiwanie-wartosciowych-linkow.md","Pozyskiwanie wartościowych linków: jak zdobyć mocne linki w 2024?",{"type":9,"value":10572,"toc":11024},[10573,10576,10579,10585,10588,10591,10597,10603,10606,10612,10615,10621,10624,10627,10635,10638,10641,10647,10650,10656,10659,10662,10665,10671,10674,10677,10680,10686,10689,10692,10698,10701,10707,10710,10713,10719,10726,10729,10734,10739,10742,10745,10751,10754,10757,10760,10766,10769,10775,10778,10784,10791,10794,10797,10803,10806,10812,10815,10821,10824,10838,10845,10851,10854,10860,10868,10873,10879,10887,10893,10896,10902,10905,10911,10914,10920,10923,10929,10932,10938,10941,10952,10958,10961,10967,10970,10976,10979,10982,10987,10993,10996,10999,11007,11013,11016,11019],[16,10574,10575],{},"Linki są walutą w internecie – nie sposób mówić o pozycjonowaniu stron bez nich, a im jest ich więcej i im wyższa ich jakość, tym wyżej strona może uplasować się w wynikach wyszukiwania Google (SERP). Ale jak pozyskać wartościowe linki? To nie takie proste jak kiedyś, a specjaliści SEO nieustannie szukają sposobów na znalezienie takich linków, które dadzą klientom przewagę nad ich konkurencją.",[16,10577,10578],{},"Wiele osób zadaje sobie pytanie, jak zdobyć linki w 2024 roku? Jeśli jesteś jedną z nich, to czytaj dalej, a dowiesz się, jak pozyskiwać mocne link dla swojej witryny!",[12,10580,10582],{"id":10581},"jak-pozyskać-wartościowe-linki-skuteczny-link-building-a-seo",[224,10583,10584],{},"Jak pozyskać wartościowe linki? Skuteczny link building a SEO",[16,10586,10587],{},"Na czym polega link building? Link building to proces, który najprościej możemy wytłumaczyć jako pozyskiwanie linków. Może on z pozoru brzmieć przerażająco, zwłaszcza jeśli wcześniej nie miałeś z nim do czynienia. Na szczęście nie masz się czego obawiać! To bardzo powszechnie stosowany sposób na zwiększenie zasięgów stron oraz niezastąpiony element skutecznych strategii SEO.",[16,10589,10590],{},"Pozyskiwanie linków to nic innego jak zamieszczanie odnośników prowadzących do Twojej witryny na innych portalach internetowych. Dobrze przemyślany i prowadzony link building może przynieść Twojej firmie mnóstwo korzyści. Linki znajdujące się na witrynach zewnętrznych pomagają w generowaniu ruchu na Twojej stronie na dwa podstawowe sposoby: przez bezpośrednie przekierowanie do Ciebie klientów oraz przez wpływ na pozycjonowanie Twojej strony w wyszukiwarkach internetowych. ",[16,10592,10593],{},[32,10594],{"alt":10595,"src":10596},"pozyskiwanie linków jak zdobyć wartościowe linki","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fpozyskiwanie-linkowa-jak-zdobyc-mocne-wartosciowe-linki-1024x576.jpg",[12,10598,10600],{"id":10599},"podstawowe-rodzaje-linków-jak-linkujesz-do-swojej-witryny",[224,10601,10602],{},"Podstawowe rodzaje linków. Jak linkujesz do swojej witryny?",[16,10604,10605],{},"Link linkowi nierówny! Jeśli stawiasz pierwsze kroki w link buildingu, może Ci się wydawać, że każdy odnośnik jest mniej-więcej taki sam. Nic bardziej mylnego! Jakie podstawowe rodzaje linków warto poznać w pierwszej kolejności, jak możesz wykorzystać je w swojej strategii i jaki jest ich potencjał? Poznaj najważniejsze typy linków:",[220,10607,10609],{"id":10608},"linki-wewnętrzne",[224,10610,10611],{},"Linki wewnętrzne",[16,10613,10614],{},"To odnośniki, które prowadzą do stron i podstron w obrębie witryny, na której zostały zamieszczone. Przykładowo, możesz zamieścić w swoim najnowszym wpisie propozycje podobnych artykułów dostępnych na Twoim blogu, co pomoże Ci wygenerować ruch i zwiększyć liczbę wyświetleń starszych postów, które nie są już tak popularne jak wtedy, gdy zostały przez Ciebie opublikowane. Zwróć uwagę na to, czy użytkownik, będąc na stronie głównej, jest w stanie dostać się za pomocą kilku kliknięć w każdy zakątek witryny?",[220,10616,10618],{"id":10617},"linki-zewnętrzne",[224,10619,10620],{},"Linki zewnętrzne",[16,10622,10623],{},"Każdy link prowadzący do Twojej strony, który pochodzi z zewnętrznej witryny. Przykładowo, mogą to być linki zamieszczone w artykule sponsorowanym opublikowanym na zewnętrznym portalu, prowadzące bezpośrednio do Twojej strony internetowej, social mediów czy sklepu. To linki przychodzące niezbędne do budowania profilu linków sprzyjającego SEO. ",[16,10625,10626],{},"Choć umieszczanie linków wewnętrznych na stronie jest równie ważne, co działania, które znamy pod pojęciem link buildingu, to jednak linki zewnętrzne i wewnętrzne pełnią zupełnie inne funkcje:",[51,10628,10629,10632],{},[54,10630,10631],{},"zewnętrzne generują ruch na Twojej stronie przez przekierowywanie do niej klientów z innych witryn, a także przekazują Twojej stronie link juice;",[54,10633,10634],{},"wewnętrzne sprawiają, że osoba, która już odwiedziła Twoją stronę zostanie na niej dłużej.",[16,10636,10637],{},"Jeśli chcesz wydobyć z nich pełen potencjał, zadbaj o to, by znaleźć w swojej strategii miejsce na oba rodzaje. Dzięki temu zapewnisz swojej witrynie nie tylko regularny napływ nowych klientów, ale i zachęcisz ich do głębszego zapoznania się z publikowanymi przez Ciebie treściami. I pamiętaj – liczba linków jest ważna, ale nie bardziej niż jakość linków!",[16,10639,10640],{},"Poznaj jedne z najlepszych metod pozyskiwania takich linków prowadzących do strony.",[12,10642,10644],{"id":10643},"dobre-praktyki-w-twojej-strategii-link-buildingu-jak-pozyskiwać-wartościowe-linki",[224,10645,10646],{},"Dobre praktyki w Twojej strategii link buildingu. Jak pozyskiwać wartościowe linki?",[16,10648,10649],{},"Pozyskiwanie linków wcale nie musi być skomplikowane! Choć stawianie pierwszych kroków zawsze stanowi mniejsze lub większe wyzwanie, zastosowanie się do tych kilku prostych zasad pozwoli Ci bezboleśnie wdrożyć się w link building i urozmaicić swoje działania SEO o nowe obszary. Jeśli nie masz czasu zajmować się tym samodzielnie albo czujesz, że możesz potrzebować wsparcia, sprawdź koniecznie naszą ofertę dla Twojej strony WWW! Agencja SEO czy platforma taka jak Linkhouse mogą Ci pomóc poprawić kondycję swojej strony.",[220,10651,10653],{"id":10652},"pozyskaj-link-do-twojej-strony-krok-1-wybór-odpowiedniego-miejsca",[224,10654,10655],{},"Pozyskaj link do twojej strony, krok 1: wybór odpowiedniego miejsca",[16,10657,10658],{},"Najważniejszą zasadą link buildingu jest to, by linki trafiały w miejsca, które są tematycznie powiązane z Twoją działalnością. Taki link ze strony jest dużo bardziej cenny w oczach Google.",[16,10660,10661],{},"Dlaczego? Oprócz wpływania na pozycję Twojej witryny w wyszukiwarkach, istnieje duża szansa, że czytelnicy portalu będą chętni do zapoznania się z ofertą Twojej firmy, bo wpasuje się ona w ich zainteresowania. Dzięki temu możesz nie tylko przyciągnąć nowych klientów, jak i zdobywać ich zaufanie oraz budować rozpoznawalność Twojej marki w branży. ",[16,10663,10664],{},"Wskazówka: Staraj się także – w miarę możliwości – zadbać o to, by odnośniki pojawiały się na stronach, które cechują się wysoką pozycją w wyszukiwarkach oraz dużą liczbą wyświetleń. Portale, które nie generują zbyt dużego ruchu, nie wpłyną znacząco na pozycjonowanie Twojej strony i nie gwarantują regularnego napływu nowych odwiedzających. ",[687,10666,10668],{"id":10667},"jakich-witryn-unikać",[224,10669,10670],{},"Jakich witryn unikać?",[16,10672,10673],{},"Pamiętaj, że to, gdzie znajduje się link do naszej witryny, ma znaczenie. Nie wszystkie strony w Google są wartościowe.",[16,10675,10676],{},"Przede wszystkim – tych, na których dominującą (albo jedyną) zawartością są treści sponsorowane, nawet jeśli ich tematyka pokrywa się w dużym stopniu z profilem Twojej działalności. Nie masz, niestety, żadnej pewności, że zamieszczenie tam odnośników do Twojej strony www zwiększy Twoje zasięgi. Ponadto, takie strony zazwyczaj nie cieszą się zbyt dużym zaufaniem ani konsumentów, ani wyszukiwarek, dlatego zawsze warto zastanowić się, czy zamieszczenie tam linków będzie dla Ciebie korzystne i nie narazi Cię na straty wizerunkowe. ",[16,10678,10679],{},"Sposobów na pozyskiwanie linków jest na tyle dużo,  że masz w czym wybierać!",[220,10681,10683],{"id":10682},"podstawa-budowania-linków-unikanie-spamowania",[224,10684,10685],{},"Podstawa budowania linków? Unikanie spamowania",[16,10687,10688],{},"Spamowanie nigdy nie jest dobrym pomysłem, ponieważ nie zwiększa siły linków i nie gwarantuje wyższej klikalności. Ponadto algorytmy wyszukiwarek internetowych czy portali społecznościowych bardzo szybko wychwytują spam, czego efektem może być zarówno usunięcie zamieszczanych dotąd treści, jak i zablokowanie możliwości dodawania nowych w przyszłości. W skrajnych przypadkach możesz zostać nawet „nagrodzony” permanentnym skasowaniem Twojego profilu, zwłaszcza jeśli wcześniej zignorowałeś inne środki zapobiegawcze zastosowane przez administratorów. ",[16,10690,10691],{},"Pamiętaj: Pozycjonowanie strony internetowej nie musi wiązać się ze spamem! Co więcej, spamowanie linkami bardzo źle wpłynie na wizerunek Twojej firmy i nie zapewni Ci zaufania potencjalnych klientów. Łatwo jest znaleźć na portalach społecznościowych czy blogach posty, w których treści zamieszczane np. przez boty reklamowe stają się obiektem żartów, głównie ze względu na powtarzalność czy niepoprawność językową (wynikającą najczęściej z automatycznych tłumaczeń). W ten sposób nie zyskasz sympatii potencjalnych klientów, dlatego zdecydowanie lepszym pomysłem jest postawienie na mniejszą liczbę linków, ale zamieszczaną w przemyślany sposób. Gdzie możesz zacząć zamieszczać linki, by szybko zdobyć większą moc SEO?",[12,10693,10695],{"id":10694},"wartościowy-link-building-jak-zdobywać-nowe-źródła-linków",[224,10696,10697],{},"Wartościowy link building. Jak zdobywać nowe źródła linków?",[16,10699,10700],{},"Celem Twoich działań link buildingowych powinno być znajdowanie jak najlepszych źródeł linków. Na przykład? Poniżej kilka sposobów na pozyskiwanie linków.",[220,10702,10704,227],{"id":10703},"podstawa-link-buildingu-zewnętrzny-link-do-strony-z-komentarzy",[224,10705,10706],{},"Podstawa link buildingu – zewnętrzny link do strony z komentarzy",[16,10708,10709],{},"Bardzo popularnym sposobem, często wykorzystywanym np. w blogosferze, jest zamieszczanie linków w komentarzach pod postami, artykułami, filmami czy na forach. Pamiętaj jednak, że wstawianie linków w komentarzach bez żadnych innych treści często jest źle widziane przez innych autorów, gdyż pokazuje, że zależy Ci wyłącznie na reklamowaniu siebie, i nie interesują Cię praca i wysiłek, jakie autor tekstu włożył w stworzenie ich. Wszystko to służy poprawie pozycji witryny w wynikach wyszukiwania.",[16,10711,10712],{},"W dobrym tonie jest natomiast odniesienie się do komentowanej treści oraz uprzejme zaproponowanie odwiedzenia Twojej strony. Staraj się także nie zamieszczać więcej niż jednego linka pod jednym postem, gdyż może to zostać uznane za spam. Ty również nie chciałbyś, aby Twoja witryna była traktowana przez innych jak tablica ogłoszeniowa. Pamiętaj także, by nie opierać całej swojej strategii link buildingowej na zamieszczaniu komentarzy pod postami na innych portalach, lecz traktować je wyłącznie jako jeden z jej elementów. ",[220,10714,10716],{"id":10715},"artykuły-i-inne-treści-sponsorowane",[224,10717,10718],{},"Artykuły i inne treści sponsorowane",[16,10720,10721,10722,10725],{},"Świetnym pomysłem na wystartowanie z link buildingiem jest publikowanie artykułów sponsorowanych. To bardzo prosty i skuteczny sposób na pozyskanie linków. ",[182,10723,2169],{"href":5156,"rel":10724},[349]," to teksty, które informują konsumentów o Twojej ofercie, a ich publikacja zlecona jest w celu promocji marki. Możesz zarówno stworzyć je samodzielnie, jak i powierzyć to zadanie swoim pracownikom czy copywriterom. W Linkhouse oferujemy tworzenie treści przez doświadczonych copywriterów lub z pomocą narzędzia Surfer AI.",[16,10727,10728],{},"Artykuł sponsorowany to świetne miejsce do zamieszczenia odnośnika do Twojej strony internetowej oraz postawienie pierwszych kroków w link buildingu. Oprócz wpływania na widoczność Twojego serwisu w wyszukiwarkach, artykuły sponsorowane niosą ze sobą szereg innych korzyści: pomagają budować rozpoznawalność i świadomość marki oraz poszerzać grono potencjalnych klientów. Oczywiście oprócz artykułu sponsorowanego możesz również zainwestować w innego rodzaju treści promujące Twoją markę, np. posty w social mediach w ramach współpracy z influencerami. W ten sposób łatwo pozyskasz link prowadzący do Twojej strony.",[16,10730,10731],{},[182,10732,4736],{"href":4734,"rel":10733},[349],[220,10735,10737],{"id":10736},"wpisy-gościnne",[224,10738,5329],{},[16,10740,10741],{},"Innym sposobem na pozyskiwanie linków są teksty gościnne, np. na blogach, które będą zawierały odnośnik do Twojej strony internetowej z zachętą do odwiedzenia jej. Tego typu współpraca różni się od artykułu sponsorowanego tym, że zazwyczaj działa na zasadzie barteru – Ty zyskujesz możliwość publikacji swojego tekstu, ale w zamian także użyczasz swojej platformy innym autorom. Taki cenny link zewnętrzny Google najprawdopodobniej zaindeksuje.",[16,10743,10744],{},"Link building za pomocą wpisów gościnnych wiąże się z obopólnymi korzyściami – barter pozwala zarówno zaoszczędzić pieniądze, które poświęciłbyś na opłacenie możliwości publikacji na zewnętrznej stronie, jak i zyskać nowych klientów wśród regularnych czytelników osoby, z którą podejmujesz współpracę. Dlatego też warto od czasu do czasu wymienić się wpisami z kimś z branży – dzięki temu zyskujesz nie tylko cenne linki zewnętrzne, ale i zwiększasz rozpoznawalność swojej marki oraz zwiększasz szanse na wyższe pozycje strony w wynikach wyszukiwania.",[220,10746,10748],{"id":10747},"media-społecznościowe",[224,10749,10750],{},"Media społecznościowe",[16,10752,10753],{},"Dobrym pomysłem jest również wykorzystanie w strategii link buildingu możliwości, jakie oferują nowoczesne social media, czyli media społecznościowe. Dzięki temu nie tylko znacząco poszerzysz bazę linków prowadzących do Twojej strony, ale i zwiększysz rozpoznawalność swojej marki wśród konsumentów i będziesz mógł pozostawać z nimi w stałym kontakcie. Do tego budujesz zrównoważony, naturalny profil linków zewnętrznych.",[16,10755,10756],{},"Własne kanały i profile mają tę zaletę, że to Ty kontrolujesz, jak często pojawiają się na nich treści zawierające linki. Możesz prowadzić je zarówno samodzielnie, jak i zlecić to zadanie podmiotowi zewnętrznemu, co pozwoli Ci zaoszczędzić czas i zapewni Ci regularną publikację profesjonalnych, wysokiej jakości postów. ",[16,10758,10759],{},"Optymalnym rozwiązaniem jest działanie dwutorowe, czyli tworzenie własnych kanałów komunikacji z klientami w social mediach oraz dbanie o obecność linków do Twojej witryny w social mediach innych osób. W tym celu możesz nawiązywać współprace z influencerami lub firmami z branży, np. wymieniając się wspomnianymi wyżej wpisami gościnnymi, inwestując w treści sponsorowane lub reklamy.",[220,10761,10763],{"id":10762},"linkowanie-z-for",[224,10764,10765],{},"Linkowanie z for",[16,10767,10768],{},"Kolejną metodą na pozyskiwanie linków jest udzielanie się na forach tematycznych. Szczególnie tych branżowych, powiązanych z Twoją niszą. Mimo że większość wiadomości zawiera wyłącznie linki typu nofollow, to stanowią one świetne uzupełnienie dla linków dofollow, tworząc razem zgrany profil linków. A dobrze umieszczone wpisy na popularnych forach mogą dodatkowo generować spory ruch organiczny na stronę.",[220,10770,10772,227],{"id":10771},"korzystaj-z-platform-dla-dziennikarzy",[224,10773,10774],{},"Korzystaj z platform dla dziennikarzy",[16,10776,10777],{},"Masz wiele narzędzi do wyboru: Publito, HARO, SourceBottle… Te platformy zarówno pozwalają dziennikarzom znaleźć nowe źródła do swoich prac, jak i umożliwiają ekspertom z danej dziedziny uzyskać więcej linków do swoich witryn. Regularne podsyłanie swoich wypowiedzi może szybko zaowocować linkami z miejsc, o których konkurencja może nawet nie mieć pojęcia. Oczywiście komentarzy można udzielać na różne tematy, w wielu branżach. Dziennikarze i redaktorzy innych stron po zapoznaniu się z wartościową treścią stwierdzą, że jest ona warta opublikowania, czyli jest warta linku.",[12,10779,10781],{"id":10780},"mocny-link-zewnętrzny-wartościowy-profil-linków-jak-to-osiągnąć",[224,10782,10783],{},"Mocny link zewnętrzny, wartościowy profil linków… jak to osiągnąć?",[678,10785,10786],{},[54,10787,10788],{},[224,10789,10790],{},"Stosuj różne strategie linkowania",[16,10792,10793],{},"Na początek, weź pod uwagę różne typy linków do swojej strategii, na przykład linki martwe, żywe, zewnętrzne, wewnętrzne, dofollow, nofollow, tekstowe, czy graficzne. ",[16,10795,10796],{},"Linki żywe odsyłają do stron, które działają, natomiast martwe prowadzą na strony niedziałającej. Z kolei linki zewnętrzne odsyłają do stron lub treści poza stroną, czyli dosłownie na zewnątrz. Za to wewnętrzne, działają wręcz przeciwnie – kierują do podstron lub miejsc w obrębie Twojej witryny. Linki dofollow prowadzą boty wyszukiwarek tak, aby te odwiedziły stronę, do której prowadzi dany mocny link, a nofollow oznaczają, że link nie jest tak istotny, aby informować o mocy strony. W przypadku linków dodanych do grafik rolę anchoru przejmuje opis alternatywny obrazka, a linki z inną treścią to najczęściej hiperłącza dodane do tekstu, na przykład „zobacz więcej”. Każde z nich jest ważne dla Twojej witryny, więc warto nie skupiać się tylko na jednym rodzaju.",[220,10798,10800],{"id":10799},"_2-umieszczaj-linki-do-innych-stron",[224,10801,10802],{},"2. Umieszczaj linki do innych stron",[16,10804,10805],{},"Odsyłanie do innych stron również pomaga w budowaniu linków. Nawet jeśli są to strony konkurencyjne – wspominając o ich pracy we wpisach na własnym blogu, tworzysz możliwości cytowania, więc i linkowania do tego artykułu. Z takiej sytuacji korzystasz zarówno Ty, (ponieważ zdobywasz wartościowego linka) jak i firma, która postanowiła odnieść się do Twoich materiałów, ponieważ zyskuje pozytywną opinię od innej firmy z branży. Oczywiście możesz umieszczać też linki do swoich podstron, sekcji Q&A, ofert, itp. z myślą o zwiększeniu zainteresowania klienta swoją marką. To skuteczna metoda pozyskiwania linków zewnętrznych.",[220,10807,10809],{"id":10808},"_3-stwórz-strategię-zaangażowania-dla-swojej-kampanii-link-buildingowej",[224,10810,10811],{},"3. Stwórz strategię zaangażowania dla swojej kampanii link buildingowej",[16,10813,10814],{},"Postaraj się zaangażować odbiorców i nakłoń ich do akcji, poprzez dzielenie się swoimi przemyśleniami na dany temat. Dołączaj elementy, które same w sobie będą interesujące dla czytelników. Nie posługuj się wyłącznie tekstem, ponieważ na dłuższą metę może on być nużący. Nie rezygnuj również z CTA – nakłaniaj do reakcji na posty, komentarzy, udostępnień. Możesz również postawić na konkursy – one też świetnie motywują do działania.",[220,10816,10818],{"id":10817},"_4-bądź-pewny-że-tworzysz-najlepszy-content",[224,10819,10820],{},"4. Bądź pewny, że tworzysz najlepszy content",[16,10822,10823],{},"Jeśli zależy Ci na zdobyciu wartościowych linków, upewnij się, że treści, które udostępniasz internautom są również wysokiej jakości. Tworzenie świetnego contentu powinno być kluczowym aspektem każdej strategii SEO. To użytkownicy decydują o wartości tego, co udostępniasz, dlatego pisz dla nich, a nie dla siebie.",[51,10825,10826,10829,10832,10835],{},[54,10827,10828],{},"Weź pod uwagę to, o czym chcą przeczytać, jakie mają zainteresowania i jakie wydarzenia śledzą, abyś mógł odnieść je do swojej firmy.",[54,10830,10831],{},"Następnie spraw, aby materiały te były czytelne i wciągające.",[54,10833,10834],{},"Zadbaj o nagłówki, akapity, strukturę tekstu, dodatkowe elementy graficzne.",[54,10836,10837],{},"Podczas pisania ważne jest też, abyś wziął pod uwagę intencję wyszukiwania potencjalnego czytelnika. Postaraj się spełnić oczekiwania i dostarcz to, czego klienci szukają.",[16,10839,10840,10841,10844],{},"Pamiętaj też o tym, aby aktualizować swoje artykuły, abyś nie wyświetlał przestarzałych i mylących danych, które niszczą zaufanie do Twojej marki. ",[182,10842,7868],{"href":5111,"rel":10843},[349]," to naprawdę podstawa współczesnych działań w internecie!",[220,10846,10848],{"id":10847},"_5-twórz-raporty-statystyki-prowadź-badania",[224,10849,10850],{},"5. Twórz raporty, statystyki, prowadź badania",[16,10852,10853],{},"Internauci z chęcią linkują do tych artykułów, które zawierają dane, statystyki, czy raporty, szczególnie wtedy, gdy sami nie mają możliwości, ani budżetu, na przeprowadzanie takich badań. To interesująca forma przedstawienia wniosków z researchu, ale też atrakcyjne źródło nowych linków, które może wykorzystać nawet konkurencja w swoich artykułach. Może to być też interesujący materiał do udostępniania w mediach społecznościowych.",[220,10855,10857,227],{"id":10856},"_6-publikuj-posty-gościnne-aby-uzyskać-więcej-ekspozycji-dla-siebie-i-swojej-witryny",[224,10858,10859],{},"6. Publikuj posty gościnne, aby uzyskać więcej ekspozycji dla siebie i swojej witryny",[16,10861,10862,10863,10867],{},"Wpisy gościnne niezmiennie pozostają popularnym sposobem na ",[182,10864,4593],{"href":10865,"rel":10866},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fco-to-jest-link-building-i-jak-go-robic-skutecznie\u002F",[349],". Ogólnie rzecz ujmując, jest to publikowanie własnych wpisów na zaprzyjaźnionych stronach działających w tej samej branży. Dzięki nim możesz dzielić się swoją wiedzą, doświadczeniami, publikować wywiady, a ostatecznie – dodać link. Oczywiście jest to świetny sposób na budowanie profilu linków, ale też szansa na wykreowanie wizerunku eksperta w danej dziedzinie. Metoda ta bywa trudna, gdyż znalezienie odpowiedniego bloga, który zgodzi się na wpis, nie jest łatwe i zajmuje dużo czasu. Ponadto, może wiązać się z dodatkowymi kosztami. Nie mniej jednak, zaletą guest postingu jest to, że konkurencja nie jest w stanie odtworzyć takiego linku. Wpisy gościnne w formie publikacji sponsorowanych możesz opublikować również za pomocą platformy Linkhouse:",[16,10869,10870],{},[182,10871,4736],{"href":4734,"rel":10872},[349],[220,10874,10876,227],{"id":10875},"_7-nie-zapomnij-o-mediach-społecznościowych",[224,10877,10878],{},"7. Nie zapomnij o mediach społecznościowych!",[16,10880,10881,10882,10886],{},"W naszej liście nie mogło zabraknąć wzmianki o ",[182,10883,10885],{"href":4914,"rel":10884},[349],"mediach społecznościowych",". Publikowane tam linki posiadają atrybut nofollow i mimo, że nie mają wpływu na pozycjonowanie, to pomagają zdobyć ruch na stronie. Co więcej, posiadanie fanpage’a przez firmę służy do wzmacniania swojej pozycji wśród konkurencji. Firmom powinno zależeć na zaciekawieniu użytkowników swoimi postami, gdyż w efekcie mogą oni z ciekawości odwiedzić witrynę. A jeśli znajdujące się na niej materiały okażą się wartościowe, czytelnicy zaczną dzielić się opiniami i udostępniać linki. Połączenie social media i dobrego contentu, może zapewnić też stabilny napływ linków z innych stron, ponieważ administratorzy będą szukać wiarygodnego źródła informacji.",[220,10888,10890],{"id":10889},"_8-stwórz-listę-najlepszych-blogów",[224,10891,10892],{},"8. Stwórz listę najlepszych blogów",[16,10894,10895],{},"Kolejną metodą wartą uwagi jest wykorzystywanie zasięgu blogerów. Poprzez dotarcie do dobrze znanego autora, który posiada grono zaufanych fanów, możesz znacząco zwiększyć ekspozycję marki i zauważysz wzrost pozyskanych linków. Swoje wysiłki skup na zbudowaniu listy najlepszych twórców. Znajdź takich, którzy mają wybudowaną renomę i nawiąż z nim kontakt. Zastanów się również nad współpracą z innymi blogerami, na przykład takimi, których strony www prężnie się rozwijają i cieszą coraz większą popularnością na rynku. Skontaktuj się z możliwie jak największą liczbą liczących się autorów w danej branży, ponieważ wpływowe osoby mają możliwość dotarcia do tych, którzy są zainteresowani daną tematyką i za pomocą linków mogą przekierować ich na Twoją witrynę.",[220,10897,10899],{"id":10898},"_9-dowiedz-się-które-wpisy-cieszą-się-dużą-popularnością",[224,10900,10901],{},"9. Dowiedz się, które wpisy cieszą się dużą popularnością",[16,10903,10904],{},"Wykorzystaj jak najwięcej z Twoich najpopularniejszych tekstów. Możesz wspomnieć o nim w mediach społecznościowych, w artykule sponsorowanym, czy guest poście. Pamiętaj jednak, żeby wybierać strony jak najbardziej pasujące tematyką do profilu Twojej witryny. Ta technika nie tylko umożliwia pozyskanie wartościowych linków, ale także może się przyczynić do zdobycia nowych czytelników lub klientów. A w ten sposób budujesz też wizerunek marki. ",[220,10906,10908],{"id":10907},"_10-wykaż-się-kreatywnością-tworząc-infografikę-którą-ludzie-będą-chcieli-podzielić-się-z-innymi",[224,10909,10910],{},"10. Wykaż się kreatywnością tworząc infografikę, którą ludzie będą chcieli podzielić się z innymi",[16,10912,10913],{},"Wspomnieliśmy już wcześniej, że nie tylko tekst się liczy. Atrakcyjne infografiki mogą zdobyć wysokiej jakości linki zwrotne, gdyż przykuwają uwagę poprzez połączenie ważnych informacji z interesującym projektem. Ale tworzenie infografik to znacznie więcej niż połączenie tekstu i obrazów, ponieważ musisz wziąć pod uwagę to, co ludzie chcieliby udostępniać. Ponadto, sukces infografiki wynika ze starannie zaplanowanego designu, schematu i danych.",[220,10915,10917],{"id":10916},"_11-pozyskiwanie-wartościowych-linków-do-strony-z-mocą-wideo",[224,10918,10919],{},"11. Pozyskiwanie wartościowych linków do strony z mocą wideo",[16,10921,10922],{},"Oczekiwania internautów stale rosną. Chcą oni wkładać jak najmniej wysiłku w poszukiwania, ale jednocześnie otrzymywać wszystko, jak na tacy. Oznacza to, że przekaz ma być prosty, użyteczny, a do tego atrakcyjny. Doskonale sprawdzają się tutaj filmy wideo, które przy infografikach idealnie uzupełniają tekst. Dołączanie filmów edukacyjnych to niesamowity sposób na zaangażowanie odbiorców. Dodają świeżości i zachęcają do linkowania, są więc świetną opcją na pozyskanie wartościowych linków do strony.",[220,10924,10926,227],{"id":10925},"_12-śledź-trendy-w-link-buildingu",[224,10927,10928],{},"12. Śledź trendy w link buildingu",[16,10930,10931],{},"Aby zdobyć jakościowe linki, konieczne jest stałe obserwowanie pojawiających się trendów. Jeśli wystarczająco wcześnie zauważysz daną tendencję, która ma perspektywy na przyszłość, zdołasz wyprzedzić konkurencję i zastosować dane techniki na długo przed nimi. Pamiętasz, jak influencer marketing zyskał na popularności? Wiele firm postawiło na niego w swoich działaniach link buildingowych i jak się okazało, postawiły na dobrą kartę.",[220,10933,10935],{"id":10934},"_13-monitoruj-kto-linkuje-do-ciebie-abyś-mógł-otrzymać-więcej-linków-i-sprawdzaj-linki-konkurencji",[224,10936,10937],{},"13. Monitoruj kto linkuje do Ciebie, abyś mógł otrzymać więcej linków i sprawdzaj linki konkurencji",[16,10939,10940],{},"Zauważyłeś, że od jakiegoś czasu dane strony stale linkują do Twojej witryny? Świetna sprawa, tym bardziej że możesz nakłonić ich do jeszcze większej aktywności. Badanie stron, które kierują do Ciebie, pomoże Ci w ustaleniu ich jakości. Być może w ten sposób nawiążesz nową i mocną współpracę?",[16,10942,10943,10944,10947,10948,10951],{},"Trzymaj też rękę na pulsie, sprawdzając, jak działają inne firmy z Twojej branży – możemy pomóc Ci przygotować ",[182,10945,693],{"href":8044,"rel":10946},[349],", analizując linki konkurencji. A gdy to już będzie gotowe, postaw na ",[182,10949,5010],{"href":5008,"rel":10950},[349]," z Linkhouse!",[220,10953,10955],{"id":10954},"_14-jak-sprawdzić-czy-linkowanie-działa-upewnij-się-że-google-indeksuje-twoją-witrynę",[224,10956,10957],{},"14. Jak sprawdzić, czy linkowanie działa? Upewnij się, że Google indeksuje Twoją witrynę",[16,10959,10960],{},"Link nie zaindeksowany jest linkiem bezwartościowym. Jedną z niezbędnych spraw jest upewnienie się, czy Google na pewno indeksuje Twoją stronę. Ważna jest tu mapa witryny, czyli plik, który informuje przeglądarkę, jakie strony, elementy i pliki są ważne. Google więc odczytuje mapę, aby skutecznie prowadzić indeksowanie. Mapa witryny, może być potrzebna na przykład wtedy, gdy strona jest nowa i prowadzi do niej niewiele linków zewnętrznych. Boty indeksują internet, śledząc linki między stronami, więc jeśli do Twoich stron nie prowadzą żadne linki z witryn zewnętrznych, Google może ich nie odnaleźć. Zawsze warto sprawdzić, czy indeksowanie działa ta, jak powinno.",[220,10962,10964],{"id":10963},"_15-używaj-słów-kluczowych-w-tytule-i-meta-opisie-każdej-strony-w-twojej-witrynie-czyli-sposób-na-mocny-profil-linków",[224,10965,10966],{},"15. Używaj słów kluczowych w tytule i meta opisie każdej strony w Twojej witrynie, czyli sposób na mocny profil linków",[16,10968,10969],{},"Tworząc linki do swojej strony, nie zapominaj też o słowach kluczowych, które odgrywają znaczącą rolę w pozycjonowaniu. Umieszczenie ich w tytule strony i meta opisie wesprze między innymi linkowanie zewnętrzne. Tytuł określa główną tematykę strony internetowej, za to meta description to opis strony, dookreślający ten tytuł. Jest widoczny tylko w wyszukiwarce Google, dlatego wstawienie tam słów kluczowych bardzo jej pomaga. Co więcej, słowa te pomogą w znalezieniu Twojej strony przez użytkowników, więc zwiększą ruch.",[12,10971,10973],{"id":10972},"przy-pomocy-linkhouse-możesz-w-prawidłowy-sposób-przygotować-strategię-linkowania",[224,10974,10975],{},"Przy pomocy Linkhouse możesz w prawidłowy sposób przygotować strategię linkowania!",[16,10977,10978],{},"Chcesz przyspieszyć proces zdobywania linków? Publikacja artykułów, dzięki którym zdobędziesz więcej linków, może być zautomatyzowana, jeśli skorzystasz z takiej platformy jak Linkhouse.",[16,10980,10981],{},"Zajmuje się ona między innymi tworzeniem ogłoszeń, artykułów sponsorowanych, wpisów na fora, czy też dodawaniem odnośników w istniejących już materiałach. Mówiąc wprost, na platformie Linkhouse masz szeroki wybór portali, gdzie możesz pozyskać link, umieszczając swój tekst lub zamawiając jego przygotowanie. Korzystając z bazy dostępnej na stronie zachowujesz wysiłki, które musiałbyś poświęcić na wiele samodzielnych czynności, ponieważ budowanie linków poprzez Linkhouse, pozwala zaoszczędzić mnóstwo czasu przeznaczanego na wyszukiwanie odpowiednich miejsc do ich zamieszczania oraz dogadywania szczegółów z webmasterami. Co więcej, ogromnym plusem platformy jest stały przyrost portali i serwisów, z których możesz skorzystać w działaniach link buildingu. Analiza konkurencji jest również sprawniejsza dzięki wykorzystaniu tego narzędzia – możesz sprawdzić, jakie portale linkują do stron konkurencji, a później porównać te strony z bazami Linkhouse, a jeśli to konieczne – zasięgnij też pomocy specjalisty SEO.",[16,10983,10984],{},[182,10985,4736],{"href":4734,"rel":10986},[349],[12,10988,10990],{"id":10989},"wartościowy-profil-linków-a-broken-link-building-na-czym-polega",[224,10991,10992],{},"Wartościowy profil linków a broken link building: na czym polega?",[16,10994,10995],{},"Broken link building (budowanie linków poprzez uszkodzone łącza) to strategia pozyskiwania linków zwrotnych (backlinków) poprzez znajdowanie i zastępowanie uszkodzonych linków na stronach internetowych. Proces ten polega na wyszukiwaniu stron internetowych i witryn, które zawierają wartościowe linki prowadzące do stron, które już nie istnieją (uszkodzone linki), a następnie kontaktowanie się z właścicielami tych stron i proponowanie zastąpienia uszkodzonych linków linkami prowadzącymi do własnej witryny. Broken linki pomagają budować wartościowy profil linków.",[16,10997,10998],{},"Co więcej, poprzez zastępowanie uszkodzonych linków wartościowymi i aktualnymi linkami do własnych treści, można zbudować relacje z właścicielami innych stron oraz zwiększyć zaufanie użytkowników do własnej marki.",[16,11000,11001,11002,11006],{},"Zobacz też nasz artykuł o tym, czy ",[182,11003,11005],{"href":4880,"rel":11004},[349],"system wymiany linków"," (SWL) to kierunek, w którym powinieneś zmierzać. Czy taki link do strony rzeczywiście będzie cenny?",[12,11008,11010],{"id":11009},"jak-pozyskać-link-do-strony-podsumowanie",[224,11011,11012],{},"Jak pozyskać link do strony? Podsumowanie",[16,11014,11015],{},"Pozyskiwanie linków to bardzo skuteczna metoda na wygenerowanie większego ruchu na Twojej stronie internetowej i zapewnienie jej atrakcyjnej pozycji w wyszukiwarkach internetowych, dlatego warto uwzględnić ją w swojej strategii SEO. Jeśli potrzebujesz pomocy w rozpoczęciu swojej przygody z link buildingiem, zapraszamy serdecznie do zapoznania się z naszą ofertą Linkhouse!",[16,11017,11018],{},"A skoro wiesz już, jak pozyskać wartościowe linki, pamiętaj, że odpowiednio dobrana strategia może wpłynąć pozytywnie nie tylko na pozycję fraz, ale też na postrzeganie całej firmy. Korzystając z usług Linkhouse, nie tylko ułatwisz proces link buildingu, ale także zaoszczędzisz wiele czasu, który musiałbyś poświęcić na samodzielne pozyskiwanie linków – dobrych linków!",[16,11020,11021],{},[182,11022,4736],{"href":4734,"rel":11023},[349],{"title":34,"searchDepth":190,"depth":190,"links":11025},[11026,11027,11031,11035,11045,11064,11065,11066],{"id":10581,"depth":190,"text":10584},{"id":10599,"depth":190,"text":10602,"children":11028},[11029,11030],{"id":10608,"depth":359,"text":10611},{"id":10617,"depth":359,"text":10620},{"id":10643,"depth":190,"text":10646,"children":11032},[11033,11034],{"id":10652,"depth":359,"text":10655},{"id":10682,"depth":359,"text":10685},{"id":10694,"depth":190,"text":10697,"children":11036},[11037,11039,11040,11041,11042,11043],{"id":10703,"depth":359,"text":11038},"Podstawa link buildingu – zewnętrzny link do strony z komentarzy ",{"id":10715,"depth":359,"text":10718},{"id":10736,"depth":359,"text":5329},{"id":10747,"depth":359,"text":10750},{"id":10762,"depth":359,"text":10765},{"id":10771,"depth":359,"text":11044},"Korzystaj z platform dla dziennikarzy ",{"id":10780,"depth":190,"text":10783,"children":11046},[11047,11048,11049,11050,11051,11053,11055,11056,11057,11058,11059,11061,11062,11063],{"id":10799,"depth":359,"text":10802},{"id":10808,"depth":359,"text":10811},{"id":10817,"depth":359,"text":10820},{"id":10847,"depth":359,"text":10850},{"id":10856,"depth":359,"text":11052},"6. Publikuj posty gościnne, aby uzyskać więcej ekspozycji dla siebie i swojej witryny ",{"id":10875,"depth":359,"text":11054},"7. Nie zapomnij o mediach społecznościowych! ",{"id":10889,"depth":359,"text":10892},{"id":10898,"depth":359,"text":10901},{"id":10907,"depth":359,"text":10910},{"id":10916,"depth":359,"text":10919},{"id":10925,"depth":359,"text":11060},"12. Śledź trendy w link buildingu ",{"id":10934,"depth":359,"text":10937},{"id":10954,"depth":359,"text":10957},{"id":10963,"depth":359,"text":10966},{"id":10972,"depth":190,"text":10975},{"id":10989,"depth":190,"text":10992},{"id":11009,"depth":190,"text":11012},"2024-02-14","Linki są walutą w internecie – nie sposób mówić o pozycjonowaniu stron bez nich, a im jest ich więcej i im wyższa ich jakość, tym wyżej strona może uplasować się w wynikach wyszukiwania Google (","\u002Fblog\u002Fimages\u002Fpozyskiwanie-wartosciowych-linkow.jpg",{},"\u002Fblog\u002Fpozyskiwanie-wartosciowych-linkow","19 min czytania",{"title":10570,"description":11068},"blog\u002Fpozyskiwanie-wartosciowych-linkow","Ty2T45eTYXD4EtrO_wSSKYzbk2Tsb0cK0Db-Mb17wtY",{"id":11077,"title":11078,"author":377,"body":11079,"category":11600,"coverStyle":197,"date":11601,"description":11602,"excerpt":197,"extension":200,"image":11603,"meta":11604,"navigation":203,"path":11605,"readTime":5886,"seo":11606,"seoDescription":197,"stem":11607,"__hash__":11608},"blog\u002Fblog\u002Fjak-wypromowac-sklep-internetowy.md","Jak wypromować sklep internetowy?",{"type":9,"value":11080,"toc":11572},[11081,11084,11087,11091,11097,11101,11104,11122,11127,11131,11137,11141,11146,11149,11156,11159,11163,11166,11170,11173,11177,11183,11190,11193,11199,11203,11210,11213,11216,11219,11225,11229,11235,11238,11242,11245,11259,11269,11274,11278,11281,11284,11298,11302,11305,11310,11314,11325,11331,11361,11366,11370,11373,11376,11380,11383,11387,11390,11394,11397,11402,11406,11409,11413,11416,11419,11427,11430,11434,11437,11440,11454,11457,11460,11463,11467,11470,11473,11476,11487,11491,11494,11503,11508,11512,11515,11518,11556,11561,11567],[16,11082,11083],{},"Branżę e-commerce możemy rozumieć jako szeroko pojęty handel elektroniczny. Rynek ten z roku na rok staje się coraz bardziej dochodowy. Dodatkowo taka forma sprzedaży wiąże się z licznymi korzyściami, takimi jak dostępność produktów 24h na dobę, możliwość dotarcia do ogromnej liczby potencjalnych konsumentów z całego świata, niskie koszty utrzymania oraz nowe, liczne formy promocji sklepu. Ale założenie e-commerce to dopiero pierwszy krok do sukcesu.",[16,11085,11086],{},"Z poniższego artykułu dowiesz się, jak promować swój sklep online. Co robić, aby promocja sklepu internetowego była skuteczna? Jak dotrzeć do grupy docelowej i która forma reklamy będzie idealna dla Ciebie? Postawić na założenie kampanii Google Ads czy reklamować swój sklep internetowy organicznie?",[12,11088,11090],{"id":11089},"dlaczego-warto-promować-e-commerce-z-linkhouse-wspieraj-swój-sklep-internetowy","Dlaczego warto promować e-commerce z Linkhouse? Wspieraj swój sklep internetowy",[16,11092,11093,11096],{},[224,11094,11095],{},"Na samo zagadnienie promowania sklepu składa się mnóstwo czynników, a nowi użytkownicy mogą dotrzeć na naszą stronę z wielu źródeł."," Dlatego podczas tworzenia strategii promocji zdecyduj się na sprawdzenie jak największej liczby kanałów! ",[220,11098,11100],{"id":11099},"skąd-bierze-się-ruch-na-twojej-stronie","Skąd bierze się ruch na Twojej stronie?",[16,11102,11103],{},"Aby skutecznie promować sklep internetowy za pomocą reklamy czy SEO musisz zrozumieć, jakie źródła przynoszą konkretne rodzaje ruchu  –  i czym się charakteryzują. Skąd na stronie sklepu mogą znaleźć się klienci?",[51,11105,11106,11116],{},[54,11107,11108,11111,11112,11115],{},[224,11109,11110],{},"ruch organiczny"," — możemy nazwać go ruchem “naturalnym”. Mówimy o nim, kiedy konsumenci znajdą Twoją stronę poprzez ",[224,11113,11114],{},"wyniki wyszukiwania czy social media."," Odbywa się bez żadnych płatnych działań z Twojej strony. Do tego idealnie nadaje się pozycjonowanie SEO.",[54,11117,11118,11121],{},[224,11119,11120],{},"ruch płatny","  — tutaj ruch pochodzi z reklam tekstowych, czy produktowych. Klienci trafiają na Twoją stronę poprzez opłacone kampanie np. Google Ads (reklamy w Google) czy reklama sklepu internetowego na Facebooku –  Facebook Ads. ",[16,11123,11124,11126],{},[224,11125,7994],{}," Niektóre narzędzia, takie jak Google Analytics, dzielą ruch na jeszcze mniejsze grupy. Wymieniają wśród źródeł ruchu bezpłatnego ruch z Google’a, newslettera czy social mediów. W kategorii ruchu płatnego znajdują się reklamy CPC, zarówno z Google Ads, jak i z sociali.",[12,11128,11130],{"id":11129},"gdzie-promować-sklep-internetowy","Gdzie promować sklep internetowy?",[16,11132,11133,11134],{},"Sklep internetowy w 2024 wymaga sporo wsparcia ze strony reklam i SEO, aby się wybić wśród konkurencji. Gdzie zacząć promowanie Twojego sklepu internetowego? ",[224,11135,11136],{},"Jaka skuteczna reklama sprawi, że kliknięcia wreszcie pójdą w górę?",[220,11138,11140],{"id":11139},"kampania-google-ads-social-media-i-facebook-ads-czy-wyszukiwarka-google-co-wybrać","Kampania Google Ads, social media i Facebook Ads czy wyszukiwarka Google? Co wybrać",[16,11142,11143],{},[224,11144,11145],{},"Chcesz zacząć promować sklep internetowy? Pamiętaj, że żaden kanał organiczny nie zagwarantuje ruchu na stronie od razu.",[16,11147,11148],{},"Jeśli chcesz sprzedawać tu i teraz — postaw na ruch płatny. Jest to bardzo ważne, w przypadku, gdy chcesz wypromować konkretną ofertę, która dostępna jest tylko w określonym czasie. Ruch organiczny w tym przypadku jest świetnym dodatkiem do kampanii płatnych.",[16,11150,11151,11152,11155],{},"Jednocześnie musisz pamiętać, że ",[224,11153,11154],{},"ruch płatny pojawia się tak szybko jak znika."," Nie jest to stałe źródło klientów, a ruch i konwersja utrzymują się tylko wtedy, gdy Twoje kampanie są aktywne.",[16,11157,11158],{},"Ruch organiczny z kolei przynosi stałe, regularne, stabilnie rosnące przychody. Dlatego promowanie sklepu www poprzez reklamę Google Ads przy jednoczesnym zaniedbaniu obszaru ruchu organicznego może nie być najlepszym pomysłem.",[220,11160,11162],{"id":11161},"dlaczego-tak-ważne-jest-korzystanie-z-wielu-kanałów","Dlaczego tak ważne jest korzystanie z wielu kanałów?",[16,11164,11165],{},"Niestety podczas promocji zarówno płatnej, jak i bazującej na SEO, zdarzają się błędy np. w postaci nieprawidłowo określonej grupy odbiorców czy zmiany algorytmów Google. Dzięki temu, że potencjalni konsumenci będą mogli dotrzeć na Twoją stronę z różnych źródeł, sprzedaż pozostanie na dobrym poziomie. ",[12,11167,11169],{"id":11168},"promocja-sklepu-internetowego-jak-reklamować-swój-sklep","Promocja sklepu internetowego. Jak reklamować swój sklep?",[16,11171,11172],{},"Co możesz zrobić, aby jak najwięcej konsumentów usłyszało o Twojej marce?",[220,11174,11176],{"id":11175},"budowanie-wizerunku-klient-to-doceni","Budowanie wizerunku: klient to doceni!",[16,11178,11179,11182],{},[224,11180,11181],{},"Duże marki stawiają na budowanie coraz bardziej rozpoznawalnego wizerunku."," Obecnie także mniejsze firmy zaczynają przywiązywać do większą wagę do brandingu.",[16,11184,11185,11186,11189],{},"Dlaczego jest to tak istotne? ",[224,11187,11188],{},"Aspekt wizerunkowy jest szczególnie ważny dla klienta, ponieważ polecana strona jest równocześnie uważana przez niego za bezpieczniejszą i godną zaufania."," Gdy planujemy zakup konkretnego produktu, zwracamy uwagę na to, co mówi się o danej marce, oraz kto ją poleca. ",[16,11191,11192],{},"Budowanie wizerunku może odbywać zarówno w mediach społecznościowych, jak i poprzez linkowanie do naszej strony. Outreach marketing, czyli polecanie naszego sklepu przez osoby znane, których odbiorcy mogą być zainteresowani może produktem, pozwala na zdobywanie zaufania klientów oraz docieranie do jak największej liczby nowych konsumentów.",[16,11194,11195,11198],{},[224,11196,11197],{},"Podczas budowania wizerunku należy zwrócić uwagę na to, aby linkowanie znajdowało się u odpowiednich osób oraz na sprawdzonych stronach."," Ma to duży wpływ na odbiór marki i zaufanie do niej, jak i rankowanie naszej strony w wyszukiwarce Google. ",[220,11200,11202],{"id":11201},"social-media","Social media",[16,11204,11205,11206,11209],{},"Reklamowanie sklepu internetowego w erze mediów społecznościowych jest kluczowym elementem skutecznego marketingu internetowego w 2024 roku. ",[224,11207,11208],{},"Jedną z najefektywniejszych form promocji jest wykorzystanie platform takich jak Instagram i Facebook,"," które umożliwiają wyświetlanie reklam sklepu internetowego potencjalnym klientom.",[16,11211,11212],{},"Reklamy na Facebooku i Instagramie pozwalają dotrzeć do szerokiego grona potencjalnych klientów, generując kliknięcia i konwersje. Co więcej, reklamowanie sklepu internetowego za darmo poprzez angażowanie swoich klientów, na przykład poprzez grupy na Facebooku, może być skuteczną formą promocji.",[220,11214,5880],{"id":11215},"seo",[16,11217,11218],{},"Pozycjonowanie w wynikach wyszukiwania jest istotnym przykładem promowania naszego sklepu w sieci. To właśnie ono zapewnia organiczny ruch na stronie. W najprostszym ujęciu SEO składa się z trzech aspektów: contentu (czyli treści na Twojej stronie), link buildingu (czyli budowania solidnego profilu linków zewnętrznych) oraz optymalizacji on site (czyli działań na stronie mających na celu sprawić, że będzie spełniała wymogi Google).",[16,11220,11221,11224],{},[224,11222,11223],{},"Pozycjonowanie sklepu internetowego oraz optymalizacja strony internetowej są istotne dla skutecznej reklamy."," Dzięki temu reklamy sklepu internetowego mogą być wyświetlane w odpowiednich momentach przed właściwą grupą docelową, zwiększając szanse na konwersję.",[687,11226,11228],{"id":11227},"content","Content",[16,11230,11231,11234],{},[182,11232,7868],{"href":5111,"rel":11233},[349]," to absolutna podstawa reklamy w sieci! Oczywiście możemy go rozumieć dużo szerzej niż to, co jest niezbędne do prawidłowych działań SEO, dlatego możesz samodzielnie zdecydować, jak będzie wyglądała Twoje szyta na miarę strategia.",[16,11236,11237],{},"Treści możesz pisać sam lub zlecać zewnętrznym copywriterom, a także polegać na narzędziach działających się na AI (np. Surfer). Zadbaj przede wszystkim o efektywne dobranie słów kluczowych, w czym również może pomóc Ci platforma Linkhouse.",[687,11239,11241],{"id":11240},"linkowanie","Linkowanie",[16,11243,11244],{},"Uzupełnij działania o linkowanie z zewnętrznych domen. Postaw na takie, które mają dobrą widoczność oraz ruch.",[16,11246,11247,11248,11251,11252,11255,11256,284],{},"Poprawnie umieszczone, mocne linki w artykułach na sprawdzonych stronach pozwolą na lepsze rankowanie Twojego sklepu. Dlaczego? Linki pokazują moc witryny, na której zamieszczony jest artykuł i dzięki temu wpływają także na poprawę mocy strony linkowanej. ",[224,11249,11250],{},"Dlatego właśnie tak ważne jest jakościowe dobranie portali, na których chcesz się promować."," Zanim zaczniesz, zorientuj się, jak wygląda Twoja aktualna sytuacja. Wykonaj ",[182,11253,4891],{"href":5099,"rel":11254},[349],", który podpowie Ci, jakie działania podjąć, aby poprawić ",[182,11257,4647],{"href":5093,"rel":11258},[349],[16,11260,11261,11262,3222,11265,11268],{},"Jeśli chodzi o link building w promowaniu sklepu internetowego, nie zapominaj o podstawowych aspektach LB, takich jak ",[182,11263,975],{"href":5156,"rel":11264},[349],[182,11266,4855],{"href":5327,"rel":11267},[349],". Możemy Ci w tym pomóc  –  ale o tym za chwilę!",[16,11270,11271],{},[182,11272,4736],{"href":4734,"rel":11273},[349],[687,11275,11277],{"id":11276},"onsite","Onsite",[16,11279,11280],{},"Optymalizacja strony internetowej, zwana również jako onsite SEO, odgrywa kluczową rolę w promowaniu sklepu internetowego i zwiększaniu jego widoczności w wynikach wyszukiwania. Poprzez odpowiednie dostosowanie treści, struktury i elementów technicznych strony, można poprawić pozycję sklepu w rankingach wyszukiwarek.",[16,11282,11283],{},"Istotnymi elementami optymalizacji e-commerce są m.in.:",[51,11285,11286,11289,11292,11295],{},[54,11287,11288],{},"słowa kluczowe;",[54,11290,11291],{},"optymalizacja techniczna (elementy techniczne strony, takie jak szybkość ładowania, responsywność, czy czytelna struktura URL);",[54,11293,11294],{},"linkowanie wewnętrzne,",[54,11296,11297],{},"optymalizacja obrazów i multimediów (pod kątem wielkości plików, atrybutów al).",[12,11299,11301],{"id":11300},"jak-reklamować-sklep-internetowy-w-jaki-sposób-może-pomóc-ci-linkhouse","Jak reklamować sklep internetowy? W jaki sposób może pomóc Ci Linkhouse?",[16,11303,11304],{},"Wspominaliśmy wcześniej o tym, że częścią strategii skutecznej promocji sklepu online jest link building, a link buildingu –  pozyskiwanie linków z artykułów. Chcesz szybko i wygodnie zamówić publikację artykułów sponsorowanych?",[16,11306,11307],{},[182,11308,4736],{"href":4734,"rel":11309},[349],[220,11311,11313],{"id":11312},"wygodne-funkcjonalności","Wygodne funkcjonalności",[51,11315,11316,11319,11322],{},[54,11317,11318],{},"Artykuły sponsorowane to jedna z najbardziej efektywnych metod na poprawę widoczności marki.",[54,11320,11321],{},"Bardzo ważna jest możliwość wybierania stron, na których Twoje artykuły mogą znaleźć się na stronie głównej, czy zostaną polecone również w social mediach.",[54,11323,11324],{},"Takie parametry oferty możesz wybrać podczas filtrowania witryn w panelu Linkhouse:",[16,11326,11327],{},[32,11328],{"alt":11329,"src":11330},"filtry w panelu Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fimage-2-1024x689.png",[51,11332,11333,11336,11339,11345,11352],{},[54,11334,11335],{},"Linki w istniejących artykułach pozwolą na oszczędność czasu oraz pieniędzy.",[54,11337,11338],{},"Dzięki platformie możesz wybrać odpowiednie dla Ciebie formy linkowania.",[54,11340,11341,11342,284],{},"Aby znaleźć artykuły, które mają dobre rankowania, warto skorzystać z modułu ",[182,11343,733],{"href":9318,"rel":11344},[349],[54,11346,11347,11348,11351],{},"Możesz z nami działać również w obszarach takich jak ",[182,11349,5010],{"href":5008,"rel":11350},[349]," czy analiza konkurencji.",[54,11353,11354,11355,11360],{},"Dzięki opcji ",[182,11356,11359],{"href":11357,"rel":11358},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Fcopywriting\u002F",[349],"Panelu Copywritera"," możesz szybko zlecić tekst oraz ustalić wszystkie szczegóły współpracy w jednym miejscu! To ogromne ułatwienie i przede wszystkim oszczędność czasu. ",[16,11362,11363],{},[182,11364,4736],{"href":4734,"rel":11365},[349],[220,11367,11369],{"id":11368},"obszerna-baza-portali","Obszerna baza portali",[16,11371,11372],{},"Linkhouse to także największa baza portali: mamy już ponad 75 000 portali w bazie, ponad 60 filtrów pozwalających na precyzyjne wyszukiwanie serwisów i regularnie aktualizowane dane SEO na temat portali z Ahrefs, Semrush, Majestic i MOZ.",[16,11374,11375],{},"Dzięki temu w łatwy sposób znajdziesz odpowiednie strony, na których umieszczanie artykułów przyniesie największe korzyści. Stale aktualizowane dane SEO dotyczące witryn pomogą Ci rzetelnie i efektywnie wybrać najlepsze portale dla Ciebie i zadbać o jakościowe linkowanie.",[220,11377,11379],{"id":11378},"przystępne-ceny","Przystępne ceny",[16,11381,11382],{},"Ceny usług to również wielki plus platformy. Nawet za niewielką kwotę możesz rozpocząć wdrażanie strategii marketingowej w swojej firmie! Nawet małe inwestycje w link building, przyniosą z czasem korzyści.",[220,11384,11386],{"id":11385},"stała-dostępność","Stała dostępność",[16,11388,11389],{},"Platforma Linkhouse jest dostępna 24\u002F7. Możesz w każdym momencie sprawdzić raporty, czy najnowsze oferty. Gdy pracujesz z agencjami zewnętrznymi, nie masz takiej możliwości.",[220,11391,11393],{"id":11392},"nasze-wsparcie","Nasze wsparcie",[16,11395,11396],{},"Na platformie działa także biuro obsługi klienta. Jeśli nie masz czasu na szukanie ofert, filtrowanie, czy po prostu nie wiesz, od czego zacząć — odezwij się!",[16,11398,11399],{},[182,11400,4736],{"href":4734,"rel":11401},[349],[12,11403,11405],{"id":11404},"skuteczny-marketing-i-promocja-w-e-commerce-czas-wypromować-sklep-internetowy-z-linkhouse","Skuteczny marketing i promocja w e-commerce. Czas wypromować sklep internetowy z Linkhouse",[16,11407,11408],{},"Chcesz wyświetlać się wyżej w wynikach wyszukiwania? Pamiętaj, żę optymalizacja strony internetowej to nieodłączny element promowania strony internetowej! A jako platforma Linkhouse zawsze będziemy polecać uwzględnienie link buildingu w swojej strategii. Poniżej kilka przykładów tego, jak marketing internetowy z udziałem linków może działać w spójnej synergii. Niech potencjalny klient w porę trafi na Twoją stronę!",[220,11410,11412],{"id":11411},"black-friday-i-cyber-week","Black Friday i Cyber Week",[16,11414,11415],{},"Dzięki artykułom sponsorowanym możesz postawić także na szybką formę promocji. Świetnym przykładem może być oferta na Black Friday czy Cyber Week. Umieszczając artykuł z linkowaniem do sklepu możesz przyciągnąć wielu klientów zainteresowanych naszymi promocjami. Jednak do tego potrzebujesz sprawdzonej platformy, aby wszystko udało się na czas.",[16,11417,11418],{},"Dzięki szybkiej i łatwej obsłudze panelu Linkhouse możemy publikować efektywnie, trzymając się określonych terminów. Małym nakładem kosztów możemy przyciągnąć wielu klientów! Przykładowo:",[51,11420,11421,11424],{},[54,11422,11423],{},"Jeżeli masz sklep z artykułami elektronicznymi i szykujesz wielką promocję, możesz wykupić artykuły na stronach o tematyce “IT, Komputery, GSM, Nowe technologie”. Znajdziesz tam obecnie ponad 5000 serwisów!",[54,11425,11426],{},"Sklepy z odzieżą mogą zainwestować w artykuły na temat tego, co będzie modne w danym sezonie oraz połączyć to z promocjami na Black Friday. Do wyboru ponad 1700 witryn o tematyce “Moda”!",[16,11428,11429],{},"Pomimo szybkiego działania i wybierania stron oferujących konkretne terminy publikacji, wciąż musimy zwracać uwagę na dane SEO! Dzięki Linkhouse i odświeżaniu informacji o witrynach co 7 dni, możesz być pewien, że wybrany przez Ciebie portal spełni wszystkie oczekiwania.",[220,11431,11433],{"id":11432},"okres-bożego-narodzenia","Okres Bożego Narodzenia",[16,11435,11436],{},"W tym okresie handel elektroniczny kwitnie! Jeżeli posiadasz np. stronę z kosmetykami, warto zainwestować w artykuły sponsorowane na stronach z tej kategorii. Do wyboru masz ponad 700 witryn!",[16,11438,11439],{},"O czym możesz napisać?",[51,11441,11442,11445,11448,11451],{},[54,11443,11444],{},"o trendach kosmetycznych na nadchodzący rok,",[54,11446,11447],{},"o najpopularniejszych kosmetykach w 2024 roku,",[54,11449,11450],{},"o pomysłach na prezent dla przyjaciółki,",[54,11452,11453],{},"o kosmetykach, które są must-have dla każdej kobiety.",[16,11455,11456],{},"A to tylko wybrane pomysły – kreatywność jest po Twojej stronie! Choć, jeśli nie masz czasu się nad tym długo zastanawiać, daj nam znać  – w ramach platformy Linkhouse możesz współpracować z doświadczonymi copywriterami lub skorzystać z  modułu do automatycznego tworzenia treści współpracującego z Surfer AI.",[16,11458,11459],{},"Analogicznie do tego przykładu możesz postępować z każdą inną tematyką. Dzięki temu w łatwy sposób dobierzesz odpowiednie strony i umieścić artykuły na czas. Poza artykułami sponsorowanymi warto także dodatkowo wzmocnić promocję, dodając linki do istniejących już artykułów. W przypadku świąt mogą być to np. artykuły dotyczące pomysłów na prezent dla członka rodziny.",[16,11461,11462],{},"Działanie na wielu frontach pomoże Ci efektywnie wypromować markę w okresie przedświątecznym, co przyniesie duże zyski!",[220,11464,11466],{"id":11465},"strategia-na-kolejny-rok","Strategia na kolejny rok",[16,11468,11469],{},"Zainwestuj w dobrą strategię na rok 2024 już teraz. Stwórz plan działania na pierwszy kwartał z platformą Linkhouse. ",[16,11471,11472],{},"Załóżmy, że posiadasz sklep z częściami samochodowymi.",[16,11474,11475],{},"Zainwestuj w teksty na temat:",[51,11477,11478,11481,11484],{},[54,11479,11480],{},"branży motoryzacyjnej,",[54,11482,11483],{},"nowych modelach samochodów,",[54,11485,11486],{},"czy coraz bardziej popularnych pojazdach elektrycznych. Podkreśl, dlaczego warto zmienić samochód w nadchodzącym roku lub kupić konkretne części, które poprawią komfort jazdy i podlinkuj do swojej strony. Na Linkhouse znajdziesz ponad 1800 witryn o tematyce “Motoryzacja”, gotowych na Twoje publikacje sponsorowane.",[220,11488,11490],{"id":11489},"reklama-sklepu-internetowego-od-zera-jak-stworzyć-dobrą-strategię-działania","Reklama sklepu internetowego od zera. Jak stworzyć dobrą strategię działania?",[16,11492,11493],{},"Postaw sobie cele, które chcesz zrealizować początkiem roku. Dobierz do nich odpowiedni sposób promocji, po czym ustal budżet, który możesz na nie przeznaczyć. Dzięki temu łatwo dopasujesz kwotę, którą możesz wydać na konkretny link, czy produkt. Linkhouse pomoże Ci w prosty sposób przejść przez ten proces, a Ty efektywnie dobierzesz odpowiednie narzędzia do promocji swojej strony.",[16,11495,11496,11497,11502],{},"Jeżeli będziesz potrzebował pomocy, zawsze możesz liczyć na wsparcie działu obsługi klienta. Podczas tworzenia strategii i wyboru odpowiednich rozwiązań dla Twojej firmy z obszaru link buildingu oraz content marketingu ",[182,11498,11501],{"href":11499,"rel":11500},"https:\u002F\u002Flinkhouse.pl\u002Fbrief\u002F",[349],"wypełnij formularz"," znajdujący się na stronie, a Linkhouse wróci do Ciebie z odpowiedzią do 24h!",[16,11504,11505],{},[182,11506,4736],{"href":4734,"rel":11507},[349],[12,11509,11511],{"id":11510},"promowanie-sklepu-internetowego-na-czym-polega-jak-zwiększyć-sprzedaż-podsumujmy","Promowanie sklepu internetowego. Na czym polega? Jak zwiększyć sprzedaż? Podsumujmy:",[16,11513,11514],{},"Chcesz reklamować sklep internetowy za darmo? Może być o to bardzo trudno – w końcu nawet Twój czas kosztuje. Ale optymalizacja kosztów jest już jak najbardziej możliwa.",[16,11516,11517],{},"Reklama w internecie ma wiele twarzy. Nie można ograniczać się tylko do jednego kanału i warto korzystać z mnogości opcji reklamy naszej marki!",[678,11519,11520,11526,11532,11538,11544,11550],{},[54,11521,11522,11525],{},[224,11523,11524],{},"Inwestuj zarówno w ruch płatny, jak i organiczny."," Dzięki temu unikniesz problemów związanych z brakiem sprzedaży ze względu na błędy występujące podczas kampanii.",[54,11527,11528,11531],{},[224,11529,11530],{},"Zarówno budowanie wizerunku, jak i dbanie dobre pozycjonowanie SEO to świetne sposoby na zwiększenie sprzedaży w swoim sklepie internetowym."," Z jednej strony zapewnią zaufanie do Twojej marki, z drugiej zwiększają ruch organiczny na stronie.",[54,11533,11534,11537],{},[224,11535,11536],{},"Linkhouse to platforma, dzięki której w prosty sposób wybierzesz odpowiednie dla Twojej firmy opcje promocji",". Artykuły sponsorowane, linki reklamowe, czy linki w istniejących już artykułach — zdecyduj sam. Najlepiej łącząc kilka opcji!",[54,11539,11540,11543],{},[224,11541,11542],{},"W link buildingu liczy się jakość, a nie ilość."," Dlatego w wyborze odpowiedniej witryny pomoże ponad 60 opcji filtrowania, które znajdziesz w panelu Linkhouse. Szukanie odpowiedniej strony nigdy nie było prostsze!",[54,11545,11546,11549],{},[224,11547,11548],{},"Gdy chcesz skupić się na promocji w określonym czasie, np. podczas Black Friday, musisz polegać na sprawdzonym narzędziu oraz portalach."," Z platformą Linkhouse nie musisz martwić się terminami oraz jakością usług. O wszystko zadbasz wcześniej i będziesz mógł cieszyć się większym ruchem na swojej stronie. Warto także pomyśleć wcześniej o planowanej promocji na okres przedświąteczny, czy ustalić plan działania na kolejne kwartały. Warto połączyć korzystanie z Linkhouse z możliwościami sieci reklamowej Google.",[54,11551,11552,11555],{},[224,11553,11554],{},"Zadbaj o promowanie sklepu internetowego poprzez właściwie dostosowaną stronę sklepu oraz korzystanie z różnych form reklamy,"," takich jak reklamy w Google czy na Facebooku, aby dotrzeć do jak największej liczby potencjalnych klientów.",[16,11557,11558],{},[224,11559,11560],{},"Dzięki temu reklama sklepu internetowego staje się skutecznym narzędziem w pozyskiwaniu nowych klientów i zwiększaniu sprzedaży.",[16,11562,11563,11566],{},[224,11564,11565],{},"Jak widać, platforma Linkhouse idealnie sprawdzi się dla branży e-commerce. Sprzedaż internetowa jest coraz bardziej dochodowa, natomiast nie można zapominać o promocji!"," Warto postawić na wiele kanałów: zarówno ruch płatny, jak i organiczny na stronie. Dzięki temu zawsze będziemy pewni, że potencjalny konsument dotrze do nas z różnych źródeł. ",[16,11568,11569],{},[224,11570,11571],{},"Postaw na szybką i efektywną promocję z Linkhouse",{"title":34,"searchDepth":190,"depth":190,"links":11573},[11574,11577,11581,11586,11593,11599],{"id":11089,"depth":190,"text":11090,"children":11575},[11576],{"id":11099,"depth":359,"text":11100},{"id":11129,"depth":190,"text":11130,"children":11578},[11579,11580],{"id":11139,"depth":359,"text":11140},{"id":11161,"depth":359,"text":11162},{"id":11168,"depth":190,"text":11169,"children":11582},[11583,11584,11585],{"id":11175,"depth":359,"text":11176},{"id":11201,"depth":359,"text":11202},{"id":11215,"depth":359,"text":5880},{"id":11300,"depth":190,"text":11301,"children":11587},[11588,11589,11590,11591,11592],{"id":11312,"depth":359,"text":11313},{"id":11368,"depth":359,"text":11369},{"id":11378,"depth":359,"text":11379},{"id":11385,"depth":359,"text":11386},{"id":11392,"depth":359,"text":11393},{"id":11404,"depth":190,"text":11405,"children":11594},[11595,11596,11597,11598],{"id":11411,"depth":359,"text":11412},{"id":11432,"depth":359,"text":11433},{"id":11465,"depth":359,"text":11466},{"id":11489,"depth":359,"text":11490},{"id":11510,"depth":190,"text":11511},"Ecommerce","2024-02-12","Branżę e-commerce możemy rozumieć jako szeroko pojęty handel elektroniczny. Rynek ten z roku na rok staje się coraz bardziej dochodowy. Dodatkowo taka forma sprzedaży wiąże się z licznymi korzyściami,","\u002Fblog\u002Fimages\u002Fjak-wypromowac-sklep-internetowy.webp",{},"\u002Fblog\u002Fjak-wypromowac-sklep-internetowy",{"title":11078,"description":11602},"blog\u002Fjak-wypromowac-sklep-internetowy","LKVHmW1mLJxy2odWogx1PGgK0tvo1X8n2diGmLCI05U",{"id":11610,"title":11611,"author":377,"body":11612,"category":1313,"coverStyle":197,"date":11708,"description":11709,"excerpt":197,"extension":200,"image":11710,"meta":11711,"navigation":203,"path":11712,"readTime":370,"seo":11713,"seoDescription":197,"stem":11714,"__hash__":11715},"blog\u002Fblog\u002Fintegracja-z-cms-wordpress-juz-dostepna.md","Integracja z CMS WordPress już dostępna!",{"type":9,"value":11613,"toc":11704},[11614,11618,11621,11624,11627,11630,11634,11637,11640,11648,11651,11659,11668,11675,11683,11686,11694,11697],[12,11615,11617],{"id":11616},"nowa-funkcjonalność-dla-wydawców","Nowa funkcjonalność dla Wydawców",[16,11619,11620],{},"Integracja z CMS WordPress jest już dostępna na naszej platformie. Możesz teraz publikować zakupione przez klientów artykuły sponsorowane łatwiej, szybciej i bez opuszczania Linkhouse.",[16,11622,11623],{},"Gdy otrzymasz zlecenie na publikację artykułu – w jego szczegółach znajdziesz przycisk “opublikuj”. Wybierz kategorie, sprawdź ustawienia, kliknij “opublikuj” i gotowe!",[16,11625,11626],{},"Jeżeli twoje zlecenie nie posiada dodatkowego podlinkowania czy promocji w social mediach, możesz je od razu zamknąć i przejść do następnego.",[16,11628,11629],{},"Znacząca oszczędność czasu prawda?",[12,11631,11633],{"id":11632},"jak-dokonać-integracji","Jak dokonać integracji",[16,11635,11636],{},"Sposób pierwszy to opcja automatyczna. Instrukcję znajdziesz  w poniższym wideo.",[16,11638,11639],{},"Drugi sposób to opcja ręczna. Zaloguj się do swojego panelu CMS WordPress, następnie z lewego MENU wybierz sekcję Użytkownicy -> Profil.",[16,11641,11642],{},[182,11643,11646],{"href":11644,"rel":11645},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fprofil-1.jpg",[349],[32,11647],{"alt":34,"src":11644},[16,11649,11650],{},"Zgodnie z instrukcją w polu nowa nazwa hasła aplikacji wpisz „Linkhouse i stwórz nowe hasło. Zwróć również uwagę na pole nazwa użytkownika, które znajdziesz w tej samej zakładce powyżej – przyda się w dalszych krokach.",[16,11652,11653],{},[182,11654,11657],{"href":11655,"rel":11656},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F3.jpg",[349],[32,11658],{"alt":34,"src":11655},[16,11660,11661],{},[182,11662,11665],{"href":11663,"rel":11664},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F2.jpg",[349],[32,11666],{"alt":34,"src":11667},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F2-1024x491.jpg",[16,11669,11670,11671,11674],{},"Teraz zaloguj się do APP Linkhouse.  Integracji możesz dokonać przechodząc do zakładki ",[224,11672,11673],{},"Wydawca -> Integracje -> WordPress"," lub w zakładce Moje strony gdzie musisz kliknąć przycisk “Dodaj integrację z WordPressem”.",[16,11676,11677],{},[182,11678,11681],{"href":11679,"rel":11680},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fintegracja-wordpress.png",[349],[32,11682],{"alt":34,"src":11679},[16,11684,11685],{},"Następnie kliknij „Dodaj integrację” i wybierz tryb „Ręczny”, uzupełnij pola nazwa użytkownika i hasło aplikacji danymi z zakładki Profile w WordPress z poprzednich kroków, kliknij „Zapisz” i gotowe!  ",[16,11687,11688],{},[182,11689,11692],{"href":11690,"rel":11691},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F5.jpg",[349],[32,11693],{"alt":34,"src":11690},[16,11695,11696],{},"Możesz już publikować artykuły bezpośrednio z platformy Linkhouse. Miłego korzystania!",[16,11698,11699],{},[182,11700,11703],{"href":11701,"rel":11702},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fpublisher\u002Fintegrations\u002Fwp",[349],"PRZEJDŹ DO INTEGRACJI Z WORDPRESS",{"title":34,"searchDepth":190,"depth":190,"links":11705},[11706,11707],{"id":11616,"depth":190,"text":11617},{"id":11632,"depth":190,"text":11633},"2024-02-08","Możesz teraz publikować zakupione przez klientów artykuły sponsorowane łatwiej, szybciej i bez opuszczania Linkhouse.","\u002Fblog\u002Fimages\u002Fintegracja-z-cms-wordpress-juz-dostepna.jpg",{},"\u002Fblog\u002Fintegracja-z-cms-wordpress-juz-dostepna",{"title":11611,"description":11709},"blog\u002Fintegracja-z-cms-wordpress-juz-dostepna","r6-TJfD9A4EvypAu9EVMN-D5-ysypQHTuaP9AlRO7FA",{"id":11717,"title":11718,"author":377,"body":11719,"category":1508,"coverStyle":197,"date":11788,"description":11789,"excerpt":197,"extension":200,"image":11790,"meta":11791,"navigation":203,"path":11792,"readTime":370,"seo":11793,"seoDescription":197,"stem":11794,"__hash__":11795},"blog\u002Fblog\u002Fsurfer-ai-pl.md","Język polski w Surfer AI już dostępny",{"type":9,"value":11720,"toc":11783},[11721,11725,11728,11731,11734,11738,11755,11759,11762,11767,11770,11773,11776],[12,11722,11724],{"id":11723},"surfer-ai-pisze-po-polsku","Surfer AI pisze po polsku!",[16,11726,11727],{},"Zgodnie z zapowiedziami Surferów do listy języków wspieranych przez Surfer AI dołączył język polski. Już teraz możesz zamawiać polskojęzyczne artykuły wygenerowane przez sztuczną inteligencję, bezpośrednio na platformie Linkhouse.",[16,11729,11730],{},"Potrzebujesz zaledwie kilku minut, aby otrzymać artykuł w pełni zoptymalizowany pod SEO, który możesz sprawdzić, nadać ostatnie szlify i opublikować nie opuszczając panelu. ",[16,11732,11733],{},"Artykuły generowane przez Surfer AI często mają ponad 10 000 znaków co warto wziąć pod uwagę kalkulując koszty.",[12,11735,11737],{"id":11736},"co-zyskasz-korzystając-z-surfer-ai-w-linkhouse","Co zyskasz korzystając z Surfer AI w Linkhouse?",[51,11739,11740,11743,11746,11749,11752],{},[54,11741,11742],{},"Artykuł zgodny z Twoimi wytycznymi,",[54,11744,11745],{},"Treści pod SEO gotowe w kilkanaście minut,",[54,11747,11748],{},"Produkcja treści i jej publikacja bez opuszczania platformy,",[54,11750,11751],{},"Darmowy dostęp do Surfer AI - narzędzia od Surfer SEO,",[54,11753,11754],{},"Tekst utworzony w oparciu o analizę najlepiej wypozycjonowanych stron.",[12,11756,11758],{"id":11757},"jak-zamówić-tekst-napisany-przez-surfer-ai","Jak zamówić tekst napisany przez Surfer AI?",[16,11760,11761],{},"Wybierz opcję napisania tekstu przez Surfer AI podczas dodawania wybranej oferty do swojego zamówienia.",[16,11763,11764],{},[32,11765],{"alt":34,"src":11766},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fsurfer_oferty-4.jpg",[16,11768,11769],{},"Następnie wypełnij wytyczne – w tym przypadku słowa kluczowe – i dodaj lub wybierz wyróżniające się zdjęcie. ",[16,11771,11772],{},"Gdy zamówienie zostanie zrealizowane, zostanie przekazane do Surfer AI, gdzie tekst zacznie być tworzony. Zazwyczaj zajmuje to około kilku minut. ",[16,11774,11775],{},"Kiedy treść będzie gotowa, otrzymasz powiadomienie e-mailowe. ",[16,11777,11778],{},[182,11779,11782],{"href":11780,"rel":11781},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Fmarket",[349],"Skorzystaj z Surfer AI",{"title":34,"searchDepth":190,"depth":190,"links":11784},[11785,11786,11787],{"id":11723,"depth":190,"text":11724},{"id":11736,"depth":190,"text":11737},{"id":11757,"depth":190,"text":11758},"2024-01-26","Zgodnie z zapowiedziami Surferów do listy języków wspieranych przez Surfer AI dołączył język polski.","\u002Fblog\u002Fimages\u002Fsurfer-ai-pl.jpg",{},"\u002Fblog\u002Fsurfer-ai-pl",{"title":11718,"description":11789},"blog\u002Fsurfer-ai-pl","2qPvzZ5AUt_st7-67hafljupU7BVHQx_QL71u-zr8Mw",{"id":11797,"title":11798,"author":377,"body":11799,"category":5063,"coverStyle":197,"date":12031,"description":12032,"excerpt":197,"extension":200,"image":12033,"meta":12034,"navigation":203,"path":12035,"readTime":6251,"seo":12036,"seoDescription":197,"stem":12037,"__hash__":12038},"blog\u002Fblog\u002Fczym-jest-system-wymiany-linkow-swl-i-jaki-ma-wplyw-na-seo.md","Czym jest system wymiany linków (SWL) i jaki ma wpływ na SEO?",{"type":9,"value":11800,"toc":12008},[11801,11804,11808,11814,11821,11824,11827,11831,11842,11846,11849,11855,11859,11865,11869,11872,11876,11879,11883,11887,11898,11902,11905,11909,11912,11917,11920,11924,11927,11933,11938,11944,11948,11951,11954,11962,11964,11967,11972,11975,11979,11982,11987,11991],[16,11802,11803],{},"Systemy Wymiany Linków jeszcze kilka lat temu święciły triumfy w świecie SEO -co zmieniło się od tamtego czasu? Czy wciąż warto angażować się w działania mające na celu pozycjonowanie stron poprzez wymianę linków? I co na ten temat sądzi Google? Dowiedz się, co łączy wymianę linków i pozycjonowanie  –  oraz czy warto ryzykować angażowanie się w SWL-e.",[12,11805,11807],{"id":11806},"co-to-jest-system-wymiany-linków-definicja-swl","Co to jest system wymiany linków? Definicja SWL ",[16,11809,11810,11813],{},[224,11811,11812],{},"System Wymiany Linków, w skrócie SWL, to platforma umożliwiająca szybkie i zautomatyzowane pozyskiwanie dużej ilości linków prowadzących do danej witryny."," Często sposób wymiany linków ma charakter rotacyjny, co oznacza, że wymieniają się one pomiędzy stronami w systemie.",[16,11815,11816,11817,11820],{},"Proces ten przebiega automatycznie, a wymiana linków pozwala na zakupienie odnośnika na dowolny anchor i opublikowanie go na stronach należących do danego serwisu SWL. ",[224,11818,11819],{},"Warto jednak zauważyć, że taka praktyka zamieszczania linków jest zaliczana do Black Hat SEO,"," co oznacza, że jest to technika niezgodna z zaleceniami Google (w przeciwieństwie do White Hat SEO, które jest zgodne z zasadami obowiązującymi w wyszukiwarce Google).",[16,11822,11823],{},"System Wymiany Linków tworzy grupa stron, która umożliwia automatyczne i szybkie zwiększenie liczby backlinków i – przynajmniej w teorii – wspiera prowadzenie strategii SEO. ",[16,11825,11826],{},"Jaki jest właściwie cel SWL? Mówiąc jak najprościej, manipulowanie pozycją witryny w organicznych wynikach wyszukiwania Google. Zakłada się (a raczej: zakładało), że im więcej linków, tym większe zaufanie strony i wyższa jej pozycja. Należy jednak pamiętać, że taka praktyka, choć pozwala pozyskać dużą liczbę linków zewnętrznych w krótkim czasie, jest współcześnie uznawana za ryzykowną, a algorytm Google może wykryć tego rodzaju manipulacje, co poskutkuje nałożeniem kar. W najdotkliwszych wypadkach może to być nawet wykluczenie z indeksu (ban) lub zastosowanie filtrów.",[220,11828,11830],{"id":11829},"jakie-są-rodzaje-systemów-wymiany-linków","Jakie są rodzaje systemów wymiany linków?",[16,11832,11833,11834,11837,11838,11841],{},"Istnieją dwa główne typy SWL: ",[224,11835,11836],{},"statyczny",", gdzie odnośniki dodawane są do konkretnej witryny i usuwane po zakończeniu usługi, oraz ",[224,11839,11840],{},"dynamiczny",", gdzie linki do stron dodawane są losowo i wymieniają się między witrynami co kilka dni.",[12,11843,11845],{"id":11844},"swl-a-seo-jak-działa-system-wymiany-linków","SWL a SEO: jak działa system wymiany linków?",[16,11847,11848],{},"System Wymiany Linków (SWL) działa poprzez zrzeszanie wydawców, którzy posiadają domeny i subdomeny. Wydawcy ci umieszczają linki na swoich stronach z wybranym anchorem w zamian za „walutę”, najczęściej różnego rodzaju punkty mające sprawić, że nie będzie to wprost zakup (sprytny chwyt marketingowy, prawda?).",[16,11850,11851,11854],{},[224,11852,11853],{},"Treści znajdujące się na stronach dostępnych w SWL często charakteryzują się niską wartością merytoryczną, nie są widoczne w Google i generują znikomy ruch."," Ponieważ tworzy się je jak najniższym kosztem, to teksty często są wielokrotnie synonimizowane (czyli modyfikowane w taki sposób, aby nie były identyczne; przez to często zupełnie zatracają swój pierwotny sens). Właśnie ze względu na niską wartość merytoryczną i potencjalne ryzyko kar ze strony wyszukiwarek, takie praktyki są uznawane za nieetyczne i raczej się od nich odchodzi.",[12,11856,11858],{"id":11857},"wymiana-linków-a-seo-jakie-korzyści-przynosi","Wymiana linków a SEO – jakie korzyści przynosi? ",[16,11860,11861,11864],{},[224,11862,11863],{},"Ale bądźmy obiektywni  –  porozmawiajmy zarówno o korzyściach, jak i wadach."," Jeśli chodzi o plusy, to wymiana linków, zwłaszcza w kontekście SEO, może (przynajmniej krótkofalowo) zwiększyć rankowanie strony i jej widoczność. Przede wszystkim;",[220,11866,11868],{"id":11867},"zwiększa-liczbę-linków-przychodzących","Zwiększa liczbę linków przychodzących",[16,11870,11871],{},"Tak, wymiana linków może przyczynić się do zwiększenia liczby linków prowadzących do strony, co teoretycznie może wpłynąć na lepsze pozycje w wynikach wyszukiwania, jako że linki są istotnym czynnikiem dla algorytmów wyszukiwarek.",[220,11873,11875],{"id":11874},"poprawia-widoczność","Poprawia widoczność",[16,11877,11878],{},"Poprzez umieszczanie linków na różnych stronach, witryna może zyskać większą widoczność, co potencjalnie przekłada się na większą liczbę odwiedzin, a w konsekwencji także konwersji.",[12,11880,11882],{"id":11881},"zagrożenia-swl-a-seo","Zagrożenia SWL a SEO",[220,11884,11886],{"id":11885},"niska-wartość-merytoryczna","Niska wartość merytoryczna",[16,11888,11889,11890,11893,11894,11897],{},"Strony stworzone w ramach systemów wymiany linków nie będą zgodne z E-E-A-T, nie zachwycą Google ani użytkowników  –  tak naprawdę niewiele zmienią jeśli chodzi o contentową stronę Twoich działań SEO. Co więcej, ich jakość może wręcz negatywnie wpłynąć na reputację witryny w oczach wyszukiwarek. Jeśli chcesz postawić na nowoczesny, angażujący ",[182,11891,5113],{"href":5111,"rel":11892},[349]," i sprawny link building, lepiej zainwestuj w rozsądne ",[182,11895,975],{"href":5156,"rel":11896},[349],". Podpowiemy Ci, jak wybrać portal i wykorzystać publikacje do maksimum, a przy tym nie zaszkodzić kondycji swojej strony internetowej.",[220,11899,11901],{"id":11900},"ryzyko-kary-od-google","Ryzyko kary od Google",[16,11903,11904],{},"Algorytmy wyszukiwarek, zwłaszcza Google, stale ewoluują i stają się bardziej zaawansowane: także w wykrywaniu manipulacji linkami. Praktyki takie jak wymiana linków, zwłaszcza w formie nieetycznej i nastawionej na spamerskie tworzenie treści, mogą prowadzić do kar, a nawet wykluczenia z wyników wyszukiwania.",[220,11906,11908],{"id":11907},"brak-naturalności-pogorszenie-profilu-linków","Brak naturalności (= pogorszenie profilu linków)",[16,11910,11911],{},"Wymiana linków w sposób masowy, szczególnie w ramach systemów automatyzujących proces może wydawać się sztuczna, co jest niezgodne z zasadami naturalnego linkowania. Także powiązanie tematyczne z Twoją stroną bywa znikome. Co za tym idzie: pogorszysz swój profil linków i utracisz zaufanie Google, obniżając ostatecznie widoczność i pozycje. ",[16,11913,11914],{},[224,11915,11916],{},"Jak widzisz, mimo że istnieją potencjalne korzyści wynikające z wymiany linków na stronach, ważne jest, aby podejść do tego z umiarem i zrozumieć, że to poniekąd miecz obosieczny i sporo ryzykujesz, angażując się w SWL.",[16,11918,11919],{},"Współczesne praktyki SEO skupiają się na tworzeniu wysokiej jakości treści, naturalnym linkowaniu i budowaniu trwałych relacji z innymi stronami, co stanowi bardziej zrównoważony i zgodny z zasadami podejście do optymalizacji dla wyszukiwarek. ",[12,11921,11923],{"id":11922},"czy-wymiana-linków-jest-bezpieczna-stanowisko-google","Czy wymiana linków jest bezpieczna? Stanowisko Google ",[16,11925,11926],{},"Wielu ekspertów (nie bez powodu) odradza korzystanie z tego platform wymiany linków, zalecając stosowanie bardziej etycznych i zgodnych z zasadami SEO praktyk.",[16,11928,11929,11932],{},[224,11930,11931],{},"Google wprowadziło rygorystyczne kary wobec manipulacji linkami, w tym, obok innych technik black hat SEO, także w przypadku systemów wymiany linków."," Od 2014 roku wielu portali, w tym te wykorzystujące SWL, zostało zbanowanych z indeksu wyszukiwarki. Działania te mają na celu utrzymanie wysokiej jakości wyników wyszukiwania i eliminowanie sztucznych manipulacji wynikami. Jak widzisz, Google w swoich wytycznych wśród spamerskich praktyk wyróżnia wymianę linków na dużą skalę: ",[16,11934,11935],{},[32,11936],{"alt":11923,"src":11937},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fimage-1.png",[16,11939,11940,11941,227],{},"Źródło: ",[182,11942,9518],{"href":9518,"rel":11943},[349],[12,11945,11947],{"id":11946},"co-więc-warto-wykorzystać-do-link-buildingu-i-pozycjonowania-stron","Co więc warto wykorzystać do link buildingu i pozycjonowania stron?",[220,11949,11950],{"id":5010},"Relinkowanie",[16,11952,11953],{},"Usługa relinkowania to szybkie i efektywne rozwiązanie dla osób poszukujących linków do swojej strony internetowej. Dzięki tej usłudze możesz w kilka sekund znaleźć linki, które są również używane przez konkurencję. Proces jest prosty: na początku wystarczy podać swój adres URL, a następnie system automatycznie przeszuka sieć w poszukiwaniu najlepszych miejsc, gdzie można umieścić link do danej strony.",[16,11955,11956,11957,11961],{},"Co ważne, korzystając z tej usługi w Linkhouse, zyskujesz możliwość wyboru spośród sugerowanych konkurentów lub też może dodać własne propozycje. Po wygenerowaniu listy linków, możesz dokonać zakupu bezpośrednio na naszej platformie, co pozwala zaoszczędzić czas i ułatwia proces ",[182,11958,11960],{"href":5206,"rel":11959},[349],"pozyskiwania wartościowych linków"," dla swojej strony internetowej. Dzięki temu usługa relinkowania staje się skutecznym narzędziem w strategii pozycjonowania strony w wyszukiwarkach internetowych – dużo bezpieczniejszym niż SWL-e.",[220,11963,733],{"id":732},[16,11965,11966],{},"Linki Tematyczne to bezpłatna funkcja dostępna dla każdego użytkownika platformy Linkhouse. Dzięki niej możesz znaleźć linki pochodzące z dobrze rankujących stron i podstron, które są związane z wybranymi słowami kluczowymi. Jest to doskonałe narzędzie dla Ciebie, jeśli poszukujesz wartościowych linków tematycznych, które mogą wspomóc w poprawie widoczności ich strony w wynikach wyszukiwania.",[220,11968,11969],{"id":2168},[182,11970,2169],{"href":5156,"rel":11971},[349],[16,11973,11974],{},"W Linkhouse masz pełną kontrolę nad procesem tworzenia treści. Możesz zdecydować się na samodzielne napisanie artykułu, skorzystać z narzędzi Surfer AI do automatycznego generowania treści, zlecić napisanie tekstu profesjonalnemu copywriterowi, lub nawet poprosić o napisanie treści bezpośrednio przez wydawcę. Potem takie treści publikujesz na powiązanych tematycznie portalach i gotowe!",[220,11976,11978],{"id":11977},"zakup-linków-w-treści","Zakup linków w treści",[16,11980,11981],{},"Nie masz ochoty lub czasu na pisanie pełnych artykułów sponsorowanych, ale nadal chcesz zwiększyć ilość linków prowadzących do swojej strony internetowej? Mamy dla Ciebie idealne rozwiązanie. Dzięki usłudze zakupu linków w treści możesz w kilka sekund wybrać i kupić linki z tysięcy stron dostępnych w naszej Bazie Ofert. To proste i wygodne narzędzie, które pozwala szybko i skutecznie zwiększyć liczbę linków prowadzących do Twojej strony. Wystarczy, że przejdziesz do naszej platformy, przeglądniesz dostępne oferty i wybierzesz te, które najlepiej pasują do Twojej strategii marketingowej. Możesz wybierać spośród tysięcy stron, co daje Ci szeroki wybór i możliwość znalezienia idealnych linków dla Twojej witryny.",[16,11983,11984],{},[182,11985,4736],{"href":4734,"rel":11986},[349],[12,11988,11990],{"id":11989},"system-wymiany-linków-a-seo-podsumowanie","System Wymiany Linków a SEO. Podsumowanie",[51,11992,11993,11996,11999,12002,12005],{},[54,11994,11995],{},"Istnieją dwie główne formy linków w SWL: dynamiczne, które są przenoszone na inne strony co jakiś czas, oraz statyczne, które pozostają na danej stronie przez cały czas.",[54,11997,11998],{},"Wymiana linków w ramach systemów, takich jak SWL, nie jest bezpieczną praktyką SEO i może prowadzić do kary ze strony wyszukiwarek, co z kolei może skutkować utratą widoczności w wynikach wyszukiwania.",[54,12000,12001],{},"Strony SWL nie wnoszą wysokiej wartości dla wyszukiwarek, a ich działanie może negatywnie wpływać na proces pozycjonowania; nie generują naturalnego ruchu.",[54,12003,12004],{},"Wysokiej jakości treści oraz naturalny ruch na stronie są kluczowe dla wyszukiwarek, a platformy SWL zazwyczaj nie spełniają tych kryteriów.",[54,12006,12007],{},"W rezultacie Google i inne wyszukiwarki podejmują środki, aby zwalczać tego rodzaju praktyki.",{"title":34,"searchDepth":190,"depth":190,"links":12009},[12010,12013,12014,12018,12023,12024,12030],{"id":11806,"depth":190,"text":11807,"children":12011},[12012],{"id":11829,"depth":359,"text":11830},{"id":11844,"depth":190,"text":11845},{"id":11857,"depth":190,"text":11858,"children":12015},[12016,12017],{"id":11867,"depth":359,"text":11868},{"id":11874,"depth":359,"text":11875},{"id":11881,"depth":190,"text":11882,"children":12019},[12020,12021,12022],{"id":11885,"depth":359,"text":11886},{"id":11900,"depth":359,"text":11901},{"id":11907,"depth":359,"text":11908},{"id":11922,"depth":190,"text":11923},{"id":11946,"depth":190,"text":11947,"children":12025},[12026,12027,12028,12029],{"id":5010,"depth":359,"text":11950},{"id":732,"depth":359,"text":733},{"id":2168,"depth":359,"text":2169},{"id":11977,"depth":359,"text":11978},{"id":11989,"depth":190,"text":11990},"2024-01-22","Systemy Wymiany Linków jeszcze kilka lat temu święciły triumfy w świecie SEO -co zmieniło się od tamtego czasu? Czy wciąż warto angażować się w działania mające na celu pozycjonowanie stron poprzez wy","\u002Fblog\u002Fimages\u002Fczym-jest-system-wymiany-linkow-swl-i-jaki-ma-wplyw-na-seo.jpg",{},"\u002Fblog\u002Fczym-jest-system-wymiany-linkow-swl-i-jaki-ma-wplyw-na-seo",{"title":11798,"description":12032},"blog\u002Fczym-jest-system-wymiany-linkow-swl-i-jaki-ma-wplyw-na-seo","zUMKhyOLfKugGC7ajq1ljFCKfLTXPZ4YsQ4WXIzxzIs",{"id":12040,"title":12041,"author":377,"body":12042,"category":5880,"coverStyle":197,"date":12372,"description":12373,"excerpt":197,"extension":200,"image":12374,"meta":12375,"navigation":203,"path":12376,"readTime":1947,"seo":12377,"seoDescription":197,"stem":12378,"__hash__":12379},"blog\u002Fblog\u002Fjak-skutecznie-indeksowac-linki-w-google-kompleksowy-poradnik.md","Jak skutecznie indeksować linki w Google? Kompleksowy poradnik",{"type":9,"value":12043,"toc":12348},[12044,12047,12051,12054,12060,12065,12071,12075,12081,12087,12093,12105,12109,12118,12122,12126,12132,12138,12141,12145,12151,12155,12158,12162,12168,12172,12175,12185,12188,12193,12197,12200,12204,12207,12218,12231,12235,12251,12254,12257,12262,12265,12270,12273,12276,12279,12283,12311,12313,12317,12320,12324,12327,12331,12334,12338,12341,12345],[16,12045,12046],{},"Skuteczne i szybkie indeksowanie linków w Google to współcześnie absolutna podstawa wszystkich działań SEO. Nie ma widoczności bez indeksacji  –  to proste. Jeśli nie uda Ci się trafić do „biblioteki” Google, nikt Cię nie znajdzie. Dlatego proces indeksowania  linków jest tak istotny: wpływa bezpośrednio na Twoją obecność w wynikach wyszukiwania. Przyjrzyjmy się więc strategiom i technikom, które mogą pomóc w Ci efektywnym indeksowaniu linków w największej wyszukiwarce na świecie. Indeksowanie linków zewnętrznych jest też bardzo ważne w link buildingu – indeksowanie linków, które kierują do naszej domeny, to właściwie indeksowanie stron, na których dane linki się znajdują.",[12,12048,12050],{"id":12049},"indeksowanie-linków-w-google-dlaczego-jest-ważne-dla-twojej-strony","Indeksowanie linków w Google  –  dlaczego jest ważne dla Twojej strony?",[16,12052,12053],{},"Czym jest indeksowanie i dlaczego jest dla Ciebie ważne? Czy może mieć wpływ na wyniki pozycjonowania?",[16,12055,12056,12059],{},[224,12057,12058],{},"Żeby wynieść z tego artykułu coś dla siebie, musisz zrozumieć, dlaczego wiedza, jak skutecznie indeksować linki zewnętrzne, jest dla Ciebie w ogóle ważna",". Nie jest to abstrakcyjny koncept, który majaczy gdzieś na horyzoncie strategii SEO, a działanie (czy też proces  –  zależy jak na to spojrzysz), które może zdecydować o Twoim być czy nie być w wyszukiwarce Google. ",[16,12061,12062],{},[224,12063,12064],{},"Podobnie z artykułami czy linkami, które pozyskasz zewnętrznie. Jeśli strona, na której jest odnośnik, nie jest zaindeksowana, nie wniesie wartości dla Twojego portalu pod kątem SEO.",[16,12066,12067,12068],{},"A o tym, dlaczego musisz się tam znaleźć, już raczej nie musimy Ci mówić – możliwość zyskania dziesiątek, setek, tysięcy klientów powinna być wystarczająco kuszącą (i motywującą) wizją. Przejdźmy więc do pierwszej części  –  czyli tego, ",[224,12069,12070],{},"jak szybko zaindeksować linki (wewnętrzne i zewnętrzne), rozumiejąc mechanizmy, które stoją za działaniami Google.",[12,12072,12074],{"id":12073},"jak-indeksować-linki-w-google-poznaj-mechanizmy-wyszukiwarki","Jak indeksować linki w Google? Poznaj mechanizmy wyszukiwarki",[16,12076,12077,12080],{},[224,12078,12079],{},"Według definicji, indeksowanie linków to dodawanie adresów URL do indeksu Google."," Ale możemy opowiedzieć o tym w nieco bardziej przystępny sposób.",[16,12082,12083,12086],{},[224,12084,12085],{},"Indeksowanie strony w Google możesz sobie wyobrazić najprościej dzięki ekipie robotów wyszukiwarki."," Roboty te zwiedzają codziennie sieć, sprawdzając, czy odnośnik X, Y i Z nadaje się do wyświetlania w wyszukiwarce: czy nie jest spamem? Czy jest wartościowy dla użytkownika? Czy warto umieścić go w Google’owej bibliotece, i jeśli tak, to gdzie? Roboty przeglądają więc możliwie dużą ilość stron, w tym Twoją witrynę, o ile im na to pozwolisz (o tagu noindex za moment!). ",[16,12088,12089,12090],{},"Jak działa indeksowanie stron internetowych? Mówiąc prosto, jeśli któraś podstrona w obrębie Twojego portalu nie zostanie zaindeksowana, nie wyświetli się też w wyszukiwarce Google, a w konsekwencji  –  Twoi potencjalni klienci nie będą mogli jej znaleźć. ",[224,12091,12092],{},"Analogicznie: jeśli strona, na której są odnośniki do Twojej witryny, nie będzie zaindeksowana, to tak, jakby w ogóle nie istniały.",[16,12094,12095,12098,12099,12104],{},[224,12096,12097],{},"No dobrze, ale skąd roboty Google wiedzą, że dana strona jest wystarczająco dobra? Jak sprawdzają jej jakość?"," Oczywiście Google nie zdradza nam wszystkich swoich sekretów, ale dwie rzeczy wiemy na pewno: istnieje szereg czynników rankingowych, które pozwalają robotom i algorytmom oceniać stronę; możemy też mówić o czymś takim jak minimalna wartość do indeksowania, czyli ",[182,12100,12103],{"href":12101,"rel":12102},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fminimum-value-to-index-minimalna-wartosc-do-zaindeksowania-w-wyszukiwarce\u002F",[349],"MVI"," (minimum value to index). Co to?",[220,12106,12108],{"id":12107},"indeksowanie-stron-a-minimum-value-to-index","Indeksowanie stron a Minimum Value to Index",[16,12110,12111,12112,12117],{},"MVI mówi o tym, ile reputacji musi zdobyć dany adres URL, aby został dodany do indeksu. Takie czynniki możemy podzielić na on-  i off-site.  Więcej na ten temat piszemy m.in. w artykule dotyczącym ",[182,12113,12116],{"href":12114,"rel":12115},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Findexing-api-kompendium-wiedzy\u002F",[349],"Indexing API"," oraz w podlinkowanym wyżej wpisie o MVI.",[12,12119,12121],{"id":12120},"co-wpływa-na-indeksowanie","Co wpływa na indeksowanie?",[220,12123,12125],{"id":12124},"mapa-witryny","Mapa witryny",[16,12127,12128,12131],{},[224,12129,12130],{},"Jak skutecznie indeksować linki? Pozwól je w ogóle znaleźć Google’owi!"," Mapa witryny pozwala robotom Google poruszać się sprawnie po Twojej stronie i zrozumieć jej zawartość. Dlatego zweryfikuj, czy masz plik mapy witryny XML (a jeśli nie –  koniecznie go utwórz)i zgłoś go w Google Search Console do zindeksowania. Optymalizacja mapy może również przynieść pozytywne efekty. To szczególnie ważne w przypadku, gdy nowa strona internetowa nie pojawia się w wynikach wyszukiwania. ",[16,12133,12134,12137],{},[224,12135,12136],{},"Wskazówka",": Z pomocą komendy “site” możesz analizować, czy linki w wyszukiwarce wyświetlają się prawidłowo i czy strona jest zaindeksowana.",[16,12139,12140],{},"W Linkhouse zyskujesz możliwość filtrowania portali w bazie LH po stopniu indeksacji artykułów, dzięki czemu masz pewność, że nie wydasz pieniędzy na treść, która nie pomoże Ci rankować.",[220,12142,12144],{"id":12143},"algorytmy-google","Algorytmy Google",[16,12146,12147,12148],{},"Nie ma się co oszukiwać  –  Google jest dynamicznie zmieniającą się wyszukiwarką, a kolejne update’y algorytmów już nas nie dziwią. Dlatego należy pamiętać, że to, jak oceniana jest jakość Twojej strony, jest od nich w ogromnym stopniu uzależnione, a ",[224,12149,12150],{},"stare metody na to, jak szybko zaindeksować linki,  niekoniecznie dziś zadziałają.",[220,12152,12154],{"id":12153},"indeksacja-a-jakość-treści-na-stronie","Indeksacja a jakość treści na stronie",[16,12156,12157],{},"Choć może wydawać się to banałem, to jednak jakość contentu w obrębie Twojej strony MA ogromne znaczenie dla indeksowania odnośników! Thin content (czyli wtórny, nie wnoszący nic nowego) jest częstą przyczyną nieindeksowania stron.",[220,12159,12161],{"id":12160},"tagi-indexnoindex","Tagi index\u002Fnoindex",[16,12163,12164,12167],{},[224,12165,12166],{},"Jak indeksować linki z pomocą tagów?"," Działaj na dwa fronty. Jeśli chcesz, aby dana podstrona została zaindeksowana, skorzystaj z odpowiednich tagów meta, takich jak index i follow, aby wskazać Google, że należy na nią zwrócić uwagę. Jednak pamiętaj, że istnieje coś takiego, jak crawl budget  –  dlatego podstrony, które są nieważne, i mogłyby niepotrzebnie zużywać zasoby robotów Google, koniecznie oznaczaj jako noindex\u002Fnofollow.",[220,12169,12171],{"id":12170},"linkowanie-zewnętrzne","Linkowanie zewnętrzne",[16,12173,12174],{},"Z naszego (i nie tylko naszego) doświadczenia wynika, że zewnętrzne podlinkowanie danej strony może pozytywnie wpłynąć na jej indeksację, ponieważ Google dostaje sygnał, że ktoś o danym URL-u wspomina, a skoro o czymś się mówi, to musi być ważne, prawda?",[16,12176,12177,12180,12181,12184],{},[224,12178,12179],{},"To dobra okazja, aby wspomnieć o tym, że w Linkhouse mamy dla Ciebie szereg możliwości nowoczesnego, skutecznego linkowania zewnętrznego:"," od publikacji płatnych, przez ",[182,12182,5022],{"href":5206,"rel":12183},[349]," z tych samych źródeł, co konkurencja, aż po wsparcie w tworzeniu swoich artykułów i dodawanie linków do istniejących już publikacji.",[16,12186,12187],{},"Przez panel Linkhouse możesz też zamawiać publikacje płatne z dodatkowym podlinkowaniem wewnętrznym (wtedy wydawca doda link do Twojego artykułu na innych podstronach). ",[16,12189,12190],{},[182,12191,4736],{"href":4734,"rel":12192},[349],[220,12194,12196],{"id":12195},"linkowanie-wewnętrzne","Linkowanie wewnętrzne",[16,12198,12199],{},"Stosuj odpowiednie schematy linkowania podstron w obrębie portalu, aby ułatwić Google śledzenie i indeksowanie URLi. Taka zacieśniająca się sieć linkowania wewnętrznego sprzyja indeksacji.",[220,12201,12203],{"id":12202},"page-experience","Page Experience",[16,12205,12206],{},"Pod tym hasłem możemy wyróżnić kilka najważniejszych elementów strony, które wpływają na to, jak strona wygląda, oraz jak wygodnie korzysta się z niej z perspektywy użytkownika:",[51,12208,12209,12212,12215],{},[54,12210,12211],{},"Core Web Vitals;",[54,12213,12214],{},"dostosowanie do urządzeń mobilnych;",[54,12216,12217],{},"brak reklam utrudniających przeglądanie serwisu czy pop-upów.",[16,12219,12220,12221,12226,12227,12230],{},"Jak więc widzisz, szeroko rozumiany ",[182,12222,12225],{"href":12223,"rel":12224},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fczym-jest-ux-i-dlaczego-jest-wazny-2\u002F",[349],"UX"," i aspekty techniczne strony bezpośrednio mogą wpłynąć na to, czy Twoja strona zostanie zaindeksowana, czy jednak nie. ",[224,12228,12229],{},"Dlatego jeśli zastanawiasz się, jak indeksować linki (najlepiej szybko, skutecznie i z efektami) zastanów się najpierw, czy Twój serwis spełnia potrzeby użytkowników?"," Czy mogą z niej swobodnie korzystać? Nie odkładaj User Experience i Page Experience na bok.",[12,12232,12234],{"id":12233},"jak-monitorować-proces-indeksowania-z-google-search-console","Jak monitorować proces indeksowania z Google Search Console?",[16,12236,12237,12240,12241,12246,12247,12250],{},[224,12238,12239],{},"W Linkhouse oferujemy funkcjonalność, która pozwala Ci sprawdzić, czy pozyskany artykuł jest zaindeksowany, a więc ocenić, czy rzeczywiście przyniesie Twojemu serwisowi odpowiednią wartość."," Uważamy, że ",[182,12242,12245],{"href":12243,"rel":12244},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fstan-indeksacji-przewodnik-dla-reklamodawcow\u002F",[349],"Stan indeksacji"," to bardzo ważna funkcja  –  skoro płacisz za odnośnik, to musi być realnie wartościowy. Dbaj oto, żeby ",[182,12248,975],{"href":5156,"rel":12249},[349]," były na najwyższym poziomie  –  chętnie Ci w tym pomożemy!",[16,12252,12253],{},"Jeśli chodzi o narzędzia do monitorowania indeksowania adresów URL w obrębie Twojej strony, tutaj niewątpliwym numerem jeden pozostaje Google Search Console  –  narzędzie darmowe, wygodne i  –  mimo pewnych ograniczeń  –  po prostu uniwersalne. Jeśli jeszcze z jakiegoś powodu nie masz podpiętego GSC do swojej strony, zmień to jak najszybciej  –  trudno będzie Ci robić SEO bez wsparcia Search Console’a.",[16,12255,12256],{},"Pierwszą rzeczą, jaką zobaczysz zaraz po wejściu do GSC (pod panelem Skuteczność), będzie podsumowanie raportu Indeksowanie. ",[16,12258,12259],{},[32,12260],{"alt":34,"src":12261},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fgsc-indeksowanie.png",[16,12263,12264],{},"Na pierwszy rzut oka widać proporcje stron zaindeksowanych do niezaindeksowanych. Rozwijając raport, możesz sprawdzić, dlaczego pewne strony są zaindeksowane, a inne nie.",[16,12266,12267],{},[32,12268],{"alt":34,"src":12269},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fgsc-dlaczego-strony-nie-sa-zaindeksowane.png",[16,12271,12272],{},"Jak widzisz, w przypadku tej strony są niezaindeksowane z kilku przyczyn, które są zupełnie normalne (np. zawierają przekierowanie, są zablokowane przez plik robots.txt czy za pomocą tagu noindex). ",[16,12274,12275],{},"Jest sporo błędów 404  –  warto zastanowić się, z czego to wynika, i czy warto podjąć działania w kierunku zmniejszenia liczby takich podstron. Mamy kilka duplikatów. Warto zwrócić uwagę na strony oznaczone jako „strona wykryta  –  obecnie niezaindeksowana” oraz „strona zeskanowana, ale jeszcze nie zindeksowana” i zastanowić się, z czego to wynika.",[16,12277,12278],{},"Jeśli klikniesz na jeden z wierszy, wyświetli Ci się lista problematycznych stron. Możesz wybrać dowolny URL i kliknąć na lupkę z napisem „Sprawdź URL”. Google pobierze wtedy dane ze swojego indeksu i pomoże Ci lepiej zrozumieć, co wpłynęło na taką, a nie inną decyzję robotów. W tym miejscu możesz też poprosić o zindeksowanie (choć nie ma gwarancji, że Google rzeczywiście to zrobi).",[12,12280,12282],{"id":12281},"jak-szybko-zaindeksować-linki-podsumujmy","Jak szybko zaindeksować linki? Podsumujmy",[51,12284,12285,12291,12296,12299,12305,12308],{},[54,12286,12287,12290],{},[224,12288,12289],{},"Dlaczego indeksowanie jest ważne?"," Bez obecności w indeksie Google trudno liczyć na zdobycie nowych klientów i osiągnięcie sukcesu online. Poznałeś dziś Minimum Value to Index (MVI), czyli minimalną wartość, jaką adres URL musi zdobyć, aby zostać dodany do indeksu. ",[54,12292,12293],{},[224,12294,12295],{},"Dopiero zaindeksowanie linka sprawia, że ma on wpływ na SEO.",[54,12297,12298],{},"Na indeksowanie wpływają takie czynniki jak: crawl budget, mapa witryny, algorytmy Google, jakość treści, tagi index\u002Fnoindex oraz linkowanie zewnętrzne i wewnętrzne.",[54,12300,12301,12304],{},[224,12302,12303],{},"Indeksowanie linków nie jest procesem statycznym."," Dynamiczne zmiany w algorytmach Google wymagają ciągłego dostosowywania strategii. Szczególnie istotne jest monitorowanie procesu indeksacji za pomocą narzędzi takich jak Google Search Console.",[54,12306,12307],{},"Linkowanie zewnętrzne strony może przyspieszyć indeksowanie jej w wyszukiwarce Google.",[54,12309,12310],{},"Pamiętaj, aby po stworzeniu serwisu dodać stronę do indeksu Google poprzez wgranie mapy witryny.",[12,12312,2886],{"id":2885},[220,12314,12316],{"id":12315},"jak-dodać-stronę-do-indeksu-google-i-co-to-znaczy","Jak dodać stronę do indeksu Google i co to znaczy?",[16,12318,12319],{},"Dodać stronę do Google oznacza umożliwienie robotom indeksującym dodanie jej adresu URL do bazy danych wyszukiwarki, co jest pierwszym krokiem do pojawienia się w wynikach wyszukiwania. Możesz przyspieszyć ten proces poprzez zgłoszenie nowej treści w panelu Google Search Console.",[220,12321,12323],{"id":12322},"czym-jest-indeksowanie-stron-internetowych-i-jakie-ma-znaczenie-dla-seo","Czym jest indeksowanie stron internetowych i jakie ma znaczenie dla SEO?",[16,12325,12326],{},"Indeksowanie stron internetowych to proces, w którym Google dodaje strony do swojej bazy danych, co umożliwia ich pojawianie się w wynikach wyszukiwania. Jest to kluczowe dla SEO, ponieważ tylko zaindeksowane strony mogą zostać ocenione pod kątem pozycjonowania stron.",[220,12328,12330],{"id":12329},"jak-działa-indeksowanie-strony-w-google-i-jakie-narzędzie-może-przyspieszyć-ten-proces","Jak działa indeksowanie strony w Google i jakie narzędzie może przyspieszyć ten proces?",[16,12332,12333],{},"Indeksowanie działa poprzez analizę strony przez roboty Google, które sprawdzają kod i zawartość, by zdecydować, czy strona powinna zostać zaindeksowana. Przyspieszyć ten proces można za pomocą Google Search Console, zgłaszając sitemapę lub korzystając z funkcji zgłaszania nowej treści.",[220,12335,12337],{"id":12336},"jakie-są-różnice-między-linkami-wewnętrznymi-a-zewnętrznymi-w-kontekście-indeksowania","Jakie są różnice między linkami wewnętrznymi a zewnętrznymi w kontekście indeksowania?",[16,12339,12340],{},"Linki wewnętrzne łączą różne strony tej samej witryny, pomagając robotom indeksującym w zrozumieniu struktury serwisu i szybkim indeksowaniu nowej treści. Linki zewnętrzne, z innych stron do twojej witryny, mogą poprawić jej widoczność i autorytet, co również wpływa na indeksowanie i ranking w wynikach wyszukiwania Google.",[220,12342,12344],{"id":12343},"jak-przyspieszyć-indeksowanie-strony-w-google","Jak przyspieszyć indeksowanie strony w Google?",[16,12346,12347],{},"Aby przyspieszyć indeksowanie strony, należy skorzystać z narzędzi takich jak Google Search Console do zgłaszania sitemapy i nowych treści, optymalizować strukturę linków wewnętrznych, a także poprawiać jakość i wartość dodaną treści, by roboty indeksujące mogły łatwiej zrozumieć i szybciej dodać stronę do indeksu.",{"title":34,"searchDepth":190,"depth":190,"links":12349},[12350,12351,12354,12363,12364,12365],{"id":12049,"depth":190,"text":12050},{"id":12073,"depth":190,"text":12074,"children":12352},[12353],{"id":12107,"depth":359,"text":12108},{"id":12120,"depth":190,"text":12121,"children":12355},[12356,12357,12358,12359,12360,12361,12362],{"id":12124,"depth":359,"text":12125},{"id":12143,"depth":359,"text":12144},{"id":12153,"depth":359,"text":12154},{"id":12160,"depth":359,"text":12161},{"id":12170,"depth":359,"text":12171},{"id":12195,"depth":359,"text":12196},{"id":12202,"depth":359,"text":12203},{"id":12233,"depth":190,"text":12234},{"id":12281,"depth":190,"text":12282},{"id":2885,"depth":190,"text":2886,"children":12366},[12367,12368,12369,12370,12371],{"id":12315,"depth":359,"text":12316},{"id":12322,"depth":359,"text":12323},{"id":12329,"depth":359,"text":12330},{"id":12336,"depth":359,"text":12337},{"id":12343,"depth":359,"text":12344},"2024-01-16","Skuteczne i szybkie indeksowanie linków w Google to współcześnie absolutna podstawa wszystkich działań SEO. Nie ma widoczności bez indeksacji  –  to proste. Jeśli nie uda Ci się trafić do „b","\u002Fblog\u002Fimages\u002Fjak-skutecznie-indeksowac-linki-w-google-kompleksowy-poradnik.jpg",{},"\u002Fblog\u002Fjak-skutecznie-indeksowac-linki-w-google-kompleksowy-poradnik",{"title":12041,"description":12373},"blog\u002Fjak-skutecznie-indeksowac-linki-w-google-kompleksowy-poradnik","-6OgaWhv2hQDDpUWt1djnx8OBQMplcDlLdPB-8tHFls",{"id":12381,"title":12382,"author":377,"body":12383,"category":5063,"coverStyle":197,"date":12698,"description":12699,"excerpt":197,"extension":200,"image":12700,"meta":12701,"navigation":203,"path":12702,"readTime":12703,"seo":12704,"seoDescription":197,"stem":12705,"__hash__":12706},"blog\u002Fblog\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu.md","Wpisy gościnne — jak wykorzystać guest posting\u002Fblogging do link buildingu?",{"type":9,"value":12384,"toc":12673},[12385,12388,12394,12399,12403,12409,12418,12422,12428,12432,12438,12442,12445,12451,12455,12465,12469,12472,12490,12494,12497,12501,12507,12511,12522,12526,12529,12564,12568,12574,12578,12584,12593,12597,12604,12608,12611,12616,12620,12625,12638,12642,12645,12649,12652,12656,12659,12663,12666,12670],[16,12386,12387],{},"Wpisy gościnne to nie tylko sposób na budowanie marki osobistej – to też ważny element link buildingu. Odkąd pozycjonowanie stron internetowych stało się podstawowym elementem budowania swojej obecności online, guest posting zyskał na popularności – nie bez powodu.  Jest ważny nie tylko pod kątem SEO.",[16,12389,12390,12393],{},[224,12391,12392],{},"Dlatego w tym artykule pokażemy Ci, jak wpisy gościnne na blogu mogą wspomóc Twoje działania SEO."," Poznasz zarówno korzyści, jakie niesie ze sobą ta praktyka, jak i podstawowe kroki, które warto podjąć, aby osiągnąć sukces. A jeśli interesują Cię aktualne trendy w branży, bez obaw  –  o tym też Ci nieco opowiemy. ",[16,12395,12396],{},[224,12397,12398],{},"Chcesz dowiedzieć się więcej? Czas na solidną dawkę praktycznej wiedzy! Zobacz, co możesz zyskać dzięki wpisom gościnnym.",[12,12400,12402],{"id":12401},"co-to-jest-guest-posting","Co to jest guest posting?",[16,12404,12405,12408],{},[224,12406,12407],{},"Czym są wpisy gościnne? Guest posting to praktyka polegająca na współpracy z innymi twórcami i właścicielami serwisów i stron internetowych."," Autorzy zewnętrzni piszą i publikują treści w obrębie witryn osób lub firm. To popularna metoda, która pozwala autorom na dotarcie do nowej publiczności poprzez udostępnienie swojej publikacji  na stronach innych platform.",[16,12410,12411,12414,12415],{},[224,12412,12413],{},"W ramach guest bloggingu autorzy mogą tworzyć artykuły, newsy, wywiady i inne rodzaje treści (także wideo),"," które są następnie udostępniane w zewnętrznym serwisie. Ten proces może przynieść korzyści obu stronom  –  dlaczego? Autor zyskuje większą widoczność i potencjalnie nowych czytelników, pozycjonując się jako ekspert, a strona „gospodarza” otrzymuje świeże treści i potencjalnie rozgłos. ",[224,12416,12417],{},"Ale to jeszcze nie wszystko –  nie bez powodu mówi się o tym, że wpisy gościnne na blogu mogą wspierać Twoje linkowanie zewnętrzne, pozwalają w końcu pozyskiwać nowe odnośniki.",[12,12419,12421],{"id":12420},"jaka-jest-rola-wpisów-gościnnych-w-procesie-pozycjonowania-strony-poznaj-guest-blogging","Jaka jest rola wpisów gościnnych w procesie pozycjonowania strony? Poznaj guest blogging",[16,12423,12424,12425],{},"Wpisy gościnne mogą odgrywać istotną rolę w marketingu i całym procesie pozycjonowania strony internetowej przez wpływ na linkowanie i budowanie profilu linków. ",[224,12426,12427],{},"Poniżej najważniejsze naszym zdaniem korzyści płynące z guest bloggingu.",[220,12429,12431],{"id":12430},"zdobywasz-linki-wysokiej-jakości","Zdobywasz linki wysokiej jakości",[16,12433,12434,12437],{},[224,12435,12436],{},"Wpisy gościnne pozwalają na umieszczenie linków zwrotnych (backlinków) do strony docelowej w treści zamieszczanej na innych stronach."," Jeśli strony, na których publikowane są te treści, są uznawane za wartościowe przez wyszukiwarki, to linki te mogą przyczynić się do poprawy widoczności Twojej strony w wynikach wyszukiwania. A często samo opublikowanie to jeszcze nie wszystko – wpis żyje dalej, gdy zainteresowani użytkownicy udostępniają go na swoich mediach społecznościowych. Rośnie więc nie tylko autorytet Twojej domeny, ale i ruch na stronie, a może nawet konwersja. Jest tu więc duży marketingowy i reklamowy potencjał.",[220,12439,12441],{"id":12440},"budujesz-swój-autorytet-i-markę","Budujesz swój autorytet i markę",[16,12443,12444],{},"Publikowanie wartościowych treści na różnych platformach sprawia, że zyskujesz autorytet w danej branży  –  skoro ktoś chciał umieścić treści od Ciebie na swoim blogu, oznacza to, że są one warte uwagi, prawda? Oczywiście perspektywa budowania marki osobistej to jedna kwestia (ale za to jak ważna w dobie E-E-A-T!), natomiast przypomnijmy, że budowanie autorytetu strony będzie brane podczas oceny witryny przez Google.",[16,12446,12447,12450],{},[224,12448,12449],{},"Co więcej, współpraca z innymi autorami i stronami poprzez guest posting pozwoli Ci budować cenne relacje w danej branży."," To z kolei może przynieść wymierne korzyści w postaci wymiany treści, linków i szerokich możliwości promocji.",[220,12452,12454],{"id":12453},"unikasz-sztucznych-optymalizacji","Unikasz sztucznych optymalizacji",[16,12456,12457,12460,12461,284],{},[224,12458,12459],{},"Wpisy gościnne mogą pomóc w naturalnym link buildingu, co bez dwóch zdań jest istotne z punktu widzenia SEO."," Publikujesz content na różnych platformach w bardzo naturalny sposób, umieszczając w nich linki czy ważne dla Ciebie frazy, i ",[182,12462,12464],{"href":5093,"rel":12463},[349],"budując prawidłowy profil linków",[220,12466,12468],{"id":12467},"w-konsekwencji-zwiększasz-swoją-widoczność","W konsekwencji: zwiększasz swoją widoczność",[16,12470,12471],{},"Udostępnianie treści na różnych stronach pozwala dotrzeć do nowych grup odbiorców i zwiększyć widoczność strony. Mowa tu z jednej strony o nieorganicznej widoczności (czyli tym, że ktoś zyskuje świadomość istnienia Twojej osoby\u002Fmarki), ale i tej całkowicie SEO-wej. Im więcej osób odnajduje i czyta treści związane z daną stroną, tym lepiej dla jej pozycji w wynikach wyszukiwania. A jeśli do tego wyszukiwarka zanotuje, że na świetnym portalu znalazł się link do Twojej witryny, sukces niemal gwarantowany!",[16,12473,12474,12476,12477,12480,12481,12484,12485,12489],{},[224,12475,7994],{}," Pamiętaj, że ",[224,12478,12479],{},"pisane treści powinny być wartościowe,"," a linki naturalnie wpasowane w kontekst, aby osiągnąć najlepsze wyniki. ",[224,12482,12483],{},"Co istotne, guest posting nie ma nic wspólnego z popularną kiedyś wymianą linków"," czy ",[182,12486,12488],{"href":5156,"rel":12487},[349],"artykułami sponsorowanymi",", ale o tym opowiemy Ci następnym razem.",[12,12491,12493],{"id":12492},"jak-wykorzystać-wpisy-gościnne-do-link-buildingu","Jak wykorzystać wpisy gościnne do link buildingu? ",[16,12495,12496],{},"Wiesz już, że wpisy gościnne są skutecznym narzędziem do link buildingu i pomogą Ci poprawić widoczność strony i pozycje fraz kluczowych w wynikach wyszukiwania. Ale od czego właściwie warto zacząć?",[220,12498,12500],{"id":12499},"znajdź-odpowiednie-strony","Znajdź odpowiednie strony",[16,12502,12503,12506],{},[224,12504,12505],{},"To według nas absolutna podstawa: do guest postingu wybierz takie serwisy internetowe, które są związane tematycznie z treściami Twojej strony."," Warto, aby strony, na których publikujesz wpisy gościnne, miały wysoką reputację w branży oraz w Google. Tę drugą kwestię możesz sprawdzić za pomocą takich narzędzi jak MOZ czy Ahrefs.",[220,12508,12510],{"id":12509},"sprawdź-profil-linków-danej-strony","Sprawdź profil linków danej strony",[16,12512,12513,12514,12517,12518,12521],{},"Skoro portal ma być zgodny tematycznie z Twoją stroną i mieć wysoki autorytet domeny, nie można zapomnieć o jeszcze jednym ważnym aspekcie: ",[182,12515,5095],{"href":5093,"rel":12516},[349],". Koniecznie ",[224,12519,12520],{},"sprawdź, czy strona, na której planujesz opublikować swój wpis gościnny, ma zdrowy i zrównoważony profil linków."," Unikaj stron, które są podejrzane z punktu widzenia SEO, na przykład ze względu na spam czy zbyt dużą liczbę linków wychodzących.",[220,12523,12525],{"id":12524},"zadbaj-o-jakość-treści","Zadbaj o jakość treści",[16,12527,12528],{},"Masz stronę, na której chcesz opublikować wpis? Świetnie. Teraz czas go napisać. A to temat, obok którego nie możesz przejść obojętnie. Dlatego:",[51,12530,12531,12542,12548,12554],{},[54,12532,12533,12536,12537,12541],{},[224,12534,12535],{},"Dostosuj treść swojego wpisu gościnnego do profilu i tematyki strony,"," na której będzie on opublikowany i zadbaj o jego stronę merytoryczną. Zgodnie z E-E-A-T musisz zaoferować użytkownikom realną wartość. Dobry ",[182,12538,12540],{"href":11357,"rel":12539},[349],"copywriting"," to też podstawa!",[54,12543,12544,12545],{},"Nie umieszczaj w treści linków w przesadnie nachalny sposób, bo nie jest to dobrze oceniane przez Google. Zamiast tego dodaj linki zwrotne w treści w sposób naturalny, tak aby były logicznym uzupełnieniem tekstu. Nie może to też być jakikolwiek link  –  ",[224,12546,12547],{},"dobrze przemyśl, co danym wpisem gościnnym chcesz promować.",[54,12549,12550,12553],{},[224,12551,12552],{},"Jeśli w treści guest posta możesz dodać więcej niż jeden link",", warto zróżnicować wychodzące anchory (czyli teksty, które są klikalne i prowadzą do Twojej strony). Unikaj nadmiernego używania tych samych fraz kluczowych.",[54,12555,12556,12557,12560,12561,284],{},"Pamiętaj, że wpis musi być ",[224,12558,12559],{},"unikalny"," i zgody z dobrymi praktykami ",[182,12562,6210],{"href":5111,"rel":12563},[349],[220,12565,12567],{"id":12566},"pamiętaj-że-link-building-to-proces","Pamiętaj, że link building to proces",[16,12569,12570,12573],{},[224,12571,12572],{},"Tak, budowanie dobrego profilu linków to proces, który wymaga czasu, a guest posting jest jego elementem."," Publikuj regularnie wpisy gościnne na różnych platformach, aby stopniowo zwiększać ilość linków prowadzących do Twojej strony. Nie rób tego masowo ani w przypływach energii – regularność i systematyczność są tutaj kluczem do sukcesu.",[220,12575,12577],{"id":12576},"opublikowanie-to-dopiero-start","Opublikowanie to dopiero start!",[16,12579,12580,12583],{},[224,12581,12582],{},"Wydaje ci się, że guest blogging kończy się na opublikowaniu wpisu?","  Nic bardziej  mylnego. Śledź wyniki i monitoruj, jak różne wpisy gościnne wpływają na pozycję Twojej strony w wynikach wyszukiwania. Analizuj, które strony przynoszą najlepsze rezultaty i dostosuj swoją strategię w oparciu o te informacje. Optymalizacja działań na podstawie realnych danych jest niezwykle ważna!",[16,12585,12586,12588,12589,12592],{},[224,12587,7994],{}," zobacz też na naszym blogu, co mogą dać Ci ",[182,12590,978],{"href":9325,"rel":12591},[349],": wartościowe linki to w końcu podstawa.",[220,12594,12596],{"id":12595},"nawiązuj-relacje","Nawiązuj relacje",[16,12598,12599,12600,12603],{},"Utrzymuj kontakt z redaktorami stron, na których publikujesz wpisy gościnne. Buduj trwałe relacje, dzięki którym ",[224,12601,12602],{},"będzie Ci łatwiej o miejsca do guest postingu w przyszłości",". Niby to proste, ale jednak często zapominamy o tym, że w SEO ostatecznie najważniejsi są ludzie.",[12,12605,12607],{"id":12606},"gdzie-publikować-wpisy-gościnne","Gdzie publikować wpisy gościnne?",[16,12609,12610],{},"Jeśli chcesz wnieść swój marketing na nowy poziom, musisz znaleźć odpowiedniego partnera do współpracy, który opublikuje Twój content. Jednym z takich miejsc jest Linkhouse. Zachęcamy do skorzystania z możliwości zamówienia publikacji wpisów gościnnych z linkiem w formie artykułów sponsorowanych. Dzięki temu możesz blogować, publikując swoje treści na wielu renomowanych portalach — gotowy zostać ekspertem w danej dziedzinie? Odezwij się do nas, by otrzymać spersonalizowaną ofertę! Niezależnie od tego, czy publikujesz jako osoba prywatna, czy agencja, mamy dla Ciebie dopasowane rozwiązania.",[16,12612,12613],{},[182,12614,4736],{"href":4734,"rel":12615},[349],[12,12617,12619],{"id":12618},"wpisy-gościnne-na-blogu-co-warto-zapamiętać-jak-je-publikować","Wpisy gościnne na blogu: co warto zapamiętać? Jak je publikować?",[16,12621,12622],{},[224,12623,12624],{},"Co udało Ci się dowiedzieć?",[51,12626,12627,12630,12635],{},[54,12628,12629],{},"Pamiętaj, że wartość treści dla czytelników oraz zgodność z zasadami SEO są tak naprawdę podstawą sukcesu wpisów gościnnych.",[54,12631,12632,227],{},[224,12633,12634],{},"Guest posty nie tylko poprawią widoczność Twojej strony w wynikach wyszukiwania, ale także zbudują pozytywny wizerunek marki.",[54,12636,12637],{},"I nie zapomnij jeszcze o jednym: często jakość jest ważniejsze niż ilość, także gdy chodzi o gościnne wpisy.",[220,12639,12641],{"id":12640},"czym-są-wpisy-gościnne-i-jak-mogę-je-wykorzystać-na-swoim-blogu","Czym są wpisy gościnne i jak mogę je wykorzystać na swoim blogu?",[16,12643,12644],{},"Wpis gościnny to artykuł opublikowany na innym blogu niż Twój własny, gdzie dzielisz się swoją wiedzą i doświadczeniem. Dzięki wpisom gościnnym na innych stronach możesz zwiększyć ruch na swojej stronie internetowej, ponieważ potencjalni klienci mogą trafić na Twoje treści poprzez linki zawarte w artykule. Publikując content jako ekspert w twojej branży, budujesz swoją reputację i zasięg wśród unikalnych użytkowników.",[220,12646,12648],{"id":12647},"jakie-korzyści-mogę-zyskać-dzięki-wpisom-gościnnym-na-innych-platformach","Jakie korzyści mogę zyskać dzięki wpisom gościnnym na innych platformach?",[16,12650,12651],{},"Wpisy te pomagają w budowaniu autorytetu na rynku, co przekłada się na lepszą widoczność Twojej strony w wyszukiwarce Google. Dzięki temu, możesz przyciągnąć więcej potencjalnych klientów zainteresowanych Twoją specjalizacją. Dzięki wpisom gościnnym możesz też zyskać nowych odbiorców dla swojego newslettera i zwiększyć obecność na kanałach social media, kiedy Twoje treści będą udostępniane.",[220,12653,12655],{"id":12654},"dlaczego-warto-tworzyć-wpisy-gościnne-jeśli-dopiero-zaczynasz-z-własnym-blogiem","Dlaczego warto tworzyć wpisy gościnne, jeśli dopiero zaczynasz z własnym blogiem?",[16,12657,12658],{},"Jeśli dopiero zaczynasz swoją przygodę z własnym blogiem, wpisy gościnne mogą być doskonałym sposobem na szybkie dotarcie do większej liczby odbiorców. Umożliwiają one dotarcie do czytelników innego bloga, którzy mogą być zainteresowani Twoim contentem. To również okazja, by pokazać się jako ekspert w danej dziedzinie i nawiązać wartościowe relacje z innymi blogerami.",[220,12660,12662],{"id":12661},"jakie-są-najlepsze-praktyki-przy-tworzeniu-wpisu-gościnnego-aby-przyniósł-on-jak-najwięcej-korzyści","Jakie są najlepsze praktyki przy tworzeniu wpisu gościnnego, aby przyniósł on jak najwięcej korzyści?",[16,12664,12665],{},"Przy tworzeniu wpisu gościnnego, ważne jest, aby content był wartościowy i ściśle związany z tematyką strony goszczącej oraz Twoją specjalizacją. Zawsze upewnij się, że wpis jest unikalny i dostarcza czytelnikom nowych informacji. Pamiętaj również o naturalnym wkomponowaniu linków do swojej strony, co może zachęcić czytelników do odwiedzenia Twojego bloga. Możesz także zaprosić czytelników do komentowania Twojego wpisu lub dzielenia się nim na social media.",[220,12667,12669],{"id":12668},"czy-istnieją-jakieś-ryzyka-związane-z-publikowaniem-wpisów-gościnnych-i-jak-im-przeciwdziałać","Czy istnieją jakieś ryzyka związane z publikowaniem wpisów gościnnych i jak im przeciwdziałać?",[16,12671,12672],{},"Podczas publikowania wpisów gościnnych ważne jest, aby wybierać strony o dobrej reputacji i unikać tych, które mogą być postrzegane jako spamowe lub niewiarygodne. Należy także pamiętać o prawach autorskich i zawsze mieć na uwadze, że jesteś administratorem danych osobowych zawartych w swoich artykułach. Aby zminimalizować ryzyko, warto podpisać umowę o współpracy, która będzie zawierała klauzulę o ochronie i przetwarzaniu moich danych osobowych w celu publikacji.",{"title":34,"searchDepth":190,"depth":190,"links":12674},[12675,12676,12682,12690,12691],{"id":12401,"depth":190,"text":12402},{"id":12420,"depth":190,"text":12421,"children":12677},[12678,12679,12680,12681],{"id":12430,"depth":359,"text":12431},{"id":12440,"depth":359,"text":12441},{"id":12453,"depth":359,"text":12454},{"id":12467,"depth":359,"text":12468},{"id":12492,"depth":190,"text":12493,"children":12683},[12684,12685,12686,12687,12688,12689],{"id":12499,"depth":359,"text":12500},{"id":12509,"depth":359,"text":12510},{"id":12524,"depth":359,"text":12525},{"id":12566,"depth":359,"text":12567},{"id":12576,"depth":359,"text":12577},{"id":12595,"depth":359,"text":12596},{"id":12606,"depth":190,"text":12607},{"id":12618,"depth":190,"text":12619,"children":12692},[12693,12694,12695,12696,12697],{"id":12640,"depth":359,"text":12641},{"id":12647,"depth":359,"text":12648},{"id":12654,"depth":359,"text":12655},{"id":12661,"depth":359,"text":12662},{"id":12668,"depth":359,"text":12669},"2024-01-15","Wpisy gościnne to nie tylko sposób na budowanie marki osobistej – to też ważny element link buildingu. Odkąd pozycjonowanie stron internetowych stało się podstawowym elementem budowania swojej obecnoś","\u002Fblog\u002Fimages\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu.jpg",{},"\u002Fblog\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu","8 min czytania",{"title":12382,"description":12699},"blog\u002Fwpisy-goscinne-jak-wykorzystac-guest-posting-blogging-do-link-buildingu","08dIDqg5a9BSwEcNp_qt9i76pYc8sZnPTYeF34gz1hA",{"id":12708,"title":12709,"author":377,"body":12710,"category":1313,"coverStyle":197,"date":12837,"description":12838,"excerpt":197,"extension":200,"image":12839,"meta":12840,"navigation":203,"path":12841,"readTime":370,"seo":12842,"seoDescription":197,"stem":12843,"__hash__":12844},"blog\u002Fblog\u002Fpodsumowanie-roku-2023.md","Podsumowanie roku 2023",{"type":9,"value":12711,"toc":12831},[12712,12715,12719,12722,12756,12761,12765,12768,12790,12794,12801,12806,12813,12817,12820],[16,12713,12714],{},"Rok 2023 za nami, także czas na podsumowanie tego co wydarzyło się w Linkhouse, a jak się pewnie domyślacie… wydarzyło się niemało! ",[12,12716,12718],{"id":12717},"zmiany-na-platformie","Zmiany na platformie",[16,12720,12721],{},"Zacznijmy od naszej platformy i tego jakie nowości się na niej pojawiły:",[51,12723,12724,12727,12730,12733,12736,12744,12747,12753],{},[54,12725,12726],{},"Integracja z Google Search Console ",[54,12728,12729],{},"Powstanie Panelu Reklamodawcy oraz Wystawcy",[54,12731,12732],{},"Integracja z narzędziem MOZ",[54,12734,12735],{},"Możliwość zamawiania tekstów w jakości Premium ",[54,12737,12738,12739],{},"Powstanie ",[182,12740,12743],{"href":12741,"rel":12742},"https:\u002F\u002Flinkhouse.pl\u002Flinkhouse-wtyczka-chatgpt\u002F",[349],"wtyczki do Chat GPT",[54,12745,12746],{},"Przystosowanie APP pod GA4",[54,12748,12749,12750,227],{},"Autorska wtyczka do przeglądarki Google Chrome czyli ",[182,12751,9781],{"href":4797,"rel":12752},[349],[54,12754,12755],{},"Surfer AI",[16,12757,12758],{},[224,12759,12760],{},"Wolisz oglądać niż czytać? Sprawdź nasze podsumowanie w wersji wideo 🎥",[12,12762,12764],{"id":12763},"nowości-w-narzędziu-link-planner","Nowości w narzędziu Link Planner",[16,12766,12767],{},"Podsumowując rok nie moglibyśmy zapomnieć o naszym Link Plannerze! A w nim:",[51,12769,12770,12777,12783],{},[54,12771,12772],{},[182,12773,12776],{"href":12774,"rel":12775},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner\u002Fkampanie-cykliczne\u002F",[349],"Kampanie cykliczne",[54,12778,12779],{},[182,12780,12782],{"href":4935,"rel":12781},[349],"Kampanie na podstawie danych z Google Search Console",[54,12784,12785],{},[182,12786,12789],{"href":12787,"rel":12788},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner\u002Fkampanie-na-podstawie-konkurencji\u002F",[349],"Kampanie na podstawie konkurencji",[12,12791,12793],{"id":12792},"eventy","Eventy",[16,12795,12796,12797],{},"Nie możemy również nie wspomnieć o naszym eventowym zacięciu! W minionym roku z naszymi barcampami odwiedziliśmy ponownie wszystkie 16 województw w Polsce, a wielki finał odbył się w Katowicach! ",[32,12798],{"alt":12799,"src":12800},"🍹","https:\u002F\u002Fs.w.org\u002Fimages\u002Fcore\u002Femoji\u002F14.0.0\u002Fsvg\u002F1f379.svg",[16,12802,12803],{},[32,12804],{"alt":34,"src":12805},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F01\u002Fkreatyw-media_259-1024x683.jpg",[16,12807,12808,12809],{},"Linkhouse nie tylko organizuje, ale również czynnie uczestniczy w wydarzeniach poświęconych SEO i to na całym świecie. W 2023 roku odwiedziliśmy Estonię (SEO Estonia), Węgry (SEO Vibes Budapest), Hiszpanię (SEO on the Beach), a także Tajlandię (Chiang Mai SEO Conference)! ",[32,12810],{"alt":12811,"src":12812},"🏝","https:\u002F\u002Fs.w.org\u002Fimages\u002Fcore\u002Femoji\u002F14.0.0\u002Fsvg\u002F1f3dd.svg",[12,12814,12816],{"id":12815},"do-usłyszenia","Do usłyszenia!",[16,12818,12819],{},"Dziękujemy, że byliście z Nami przez cały miniony rok! Przyniósł on wiele innowacji i udoskonaleń na oraz wokół platformy Linkhouse. ",[16,12821,12822,12823,12827],{},"Tymczasem z głową pełną pomysłów wchodzimy w rok 2024 i słyszymy się niebawem! ",[32,12824],{"alt":12825,"src":12826},"✌","https:\u002F\u002Fs.w.org\u002Fimages\u002Fcore\u002Femoji\u002F14.0.0\u002Fsvg\u002F270c.svg",[32,12828],{"alt":12829,"src":12830},"🔥","https:\u002F\u002Fs.w.org\u002Fimages\u002Fcore\u002Femoji\u002F14.0.0\u002Fsvg\u002F1f525.svg",{"title":34,"searchDepth":190,"depth":190,"links":12832},[12833,12834,12835,12836],{"id":12717,"depth":190,"text":12718},{"id":12763,"depth":190,"text":12764},{"id":12792,"depth":190,"text":12793},{"id":12815,"depth":190,"text":12816},"2024-01-08","Wejdź i zobacz co wydarzyło się w Linkhouse w 2023 roku!","\u002Fblog\u002Fimages\u002Fpodsumowanie-roku-2023.jpg",{},"\u002Fblog\u002Fpodsumowanie-roku-2023",{"title":12709,"description":12838},"blog\u002Fpodsumowanie-roku-2023","Hpgrp9Ub0FWrsic_GFMlAxRXHmk4oRZjZqAHichoACw",{"id":12846,"title":12847,"author":377,"body":12848,"category":1313,"coverStyle":197,"date":12959,"description":12960,"excerpt":197,"extension":200,"image":12961,"meta":12962,"navigation":203,"path":12963,"readTime":1068,"seo":12964,"seoDescription":197,"stem":12965,"__hash__":12966},"blog\u002Fblog\u002Fzobacz-co-dzialo-sie-u-nas-w-listopadzie.md","Zobacz co działo się u nas w listopadzie",{"type":9,"value":12849,"toc":12952},[12850,12855,12859,12862,12865,12868,12872,12875,12880,12883,12887,12890,12895,12903,12907,12910,12916,12920,12923,12926,12929,12934,12939,12947],[16,12851,12852],{},[224,12853,12854],{},"Listopad za nami, także czas na małe podsumowanie, a w nim:",[12,12856,12858],{"id":12857},"integracja-linkhouse-z-surfer-ai","Integracja Linkhouse z Surfer AI",[16,12860,12861],{},"W zaledwie kilkanaście minut otrzymaj artykuł zoptymalizowany pod kątem SEO, oparty na wybranych przez Ciebie słowach kluczowych, gotowy do natychmiastowej publikacji.",[16,12863,12864],{},"Dzięki naszej współpracy z Surferem możesz skorzystać z narzędzia SURFER AI, jednego z najbardziej zaawansowanych narzędzi AI do tworzenia treści SEO.",[16,12866,12867],{},"Surfer AI stworzy na podstawie wybranych przez Ciebie słów kluczowych artykuł, który od razu będziesz mógł przekazać do publikacji. Od zakupienia oferty do przekazania jej do publikacji minie zaledwie kilkanaście minut!",[12,12869,12871],{"id":12870},"nowe-funkcjonalności-w-naszej-wtyczce-do-chrome","Nowe funkcjonalności w naszej wtyczce do Chrome",[16,12873,12874],{},"Dochodzą nas słuchy, że wtyczka została bardzo ciepło przyjęta i zebrała wiele pochlebnych opinii dlatego też w listopadzie rozbudowaliśmy jej możliwości. Teraz przeglądając wyniki wyszukiwania możesz użyć nowego przycisku w kształcie serca „Poproś o dodanie portalu do bazy Linkhouse”",[16,12876,12877],{},[32,12878],{"alt":34,"src":12879},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002FFrame-2.png",[16,12881,12882],{},"Po jego wybraniu dostaniemy informację o tym, że istnieje zainteresowanie danym portalem i będziemy próbowali pozyskać go do naszej bazy. Zachęcamy do przesyłania Waszych propozycji – pozwoli nam to stale rozwijać nasze portfolio dostępnych portali, a Wasze sugestie pozwolą nam wrócić do Was z produktem dopasowanym do Waszych oczekiwań.",[12,12884,12886],{"id":12885},"statystyki-dotyczące-ruchu-na-stronie-z-nową-metryką","Statystyki dotyczące ruchu na stronie z nową metryką",[16,12888,12889],{},"Do statystyk bazy ofert dodaliśmy nową metrykę dotycząca ruchu wybranego portalu. Po najechaniu na kolumnę dotyczącą ruchu organicznego otrzymasz informację odnośnie do krajów, z których ruch na danej witrynie jest największy. Pomoże to jeszcze lepiej wybierać domeny, które odpowiadają wymogom Twojego projektu.",[16,12891,12892],{},[32,12893],{"alt":34,"src":12894},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002Fruch-mix-kraje-baza.jpg",[16,12896,12897,12898],{},"Więcej danych to jeszcze większa precyzja w wyborze. Sprawdź naszą nowość już teraz: ",[182,12899,12902],{"href":12900,"rel":12901},"https:\u002F\u002Fapp.linkhouse.co\u002F",[349],"app.linkhouse.co",[12,12904,12906],{"id":12905},"udostępnienie-naszego-api","Udostępnienie naszego API",[16,12908,12909],{},"Stworzyliśmy API na bazie którego będziesz w stanie przygotować swoje narzędzia do korzystania z naszego APP. Pierwsze funkcje API są już gotowe a część naszych użytkowników już je testuje. ",[16,12911,12912,12913,12915],{},"Jeśli chcesz przyłączyć się do testów napisz do nas na ",[182,12914,648],{"href":645}," a damy Ci znać co i jak!",[12,12917,12919],{"id":12918},"zbiórka-dla-potrzebujących-zwierzaków","Zbiórka dla potrzebujących zwierzaków",[16,12921,12922],{},"5-go grudnia rozpoczęła się wyjątkowa świąteczna akcja charytatywna na rzecz zwierząt ze schroniska w Chorzowie. To już piąta edycja tej szlachetnej inicjatywy. ",[16,12924,12925],{},"Organizatorem akcji jest Mateusz Dela, a w tym roku dołączył do niego cały zespół Linkhouse. ",[16,12927,12928],{},"W tym roku, oprócz prowadzenia zbiórki najpotrzebniejszych produktów, celem organizatorów jest także znalezienie nowych domów dla jak największej liczby podopiecznych chorzowskiego schroniska. Aby ułatwić adopcję, zaprosiliśmy do współpracy firmy, które sponsorują karmę dla zwierzaków, którą otrzymają ich nowi właściciele. ",[16,12930,12931],{},[224,12932,12933],{},"Aktualnie zebraliśmy około 3 ton karmy, ponad 19 000 złotych i na pewno na tym nie poprzestaniemy!",[16,12935,12936],{},[32,12937],{"alt":34,"src":12938},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F12\u002FIMG_0085-1-1024x768.jpeg",[16,12940,12941,12942],{},"Więcej szczegółów na temat zbiórki tutaj: ",[182,12943,12946],{"href":12944,"rel":12945},"https:\u002F\u002Flinkhouse.pl\u002Fzbiorka-dla-schroniska\u002F",[349],"linkhouse.pl\u002Fzbiorka-dla-schroniska",[16,12948,12949],{},[224,12950,12951],{},"Pamiętajcie KARMA WRACA!",{"title":34,"searchDepth":190,"depth":190,"links":12953},[12954,12955,12956,12957,12958],{"id":12857,"depth":190,"text":12858},{"id":12870,"depth":190,"text":12871},{"id":12885,"depth":190,"text":12886},{"id":12905,"depth":190,"text":12906},{"id":12918,"depth":190,"text":12919},"2023-12-12","Listopad za nami, także czas na małe podsumowanie, a w nim integracja Linkhouse z Surfer AI, nowe funkcjonalności w naszej wtyczce do Chrome, testy naszego API i wiele innych!","\u002Fblog\u002Fimages\u002Fzobacz-co-dzialo-sie-u-nas-w-listopadzie.jpg",{},"\u002Fblog\u002Fzobacz-co-dzialo-sie-u-nas-w-listopadzie",{"title":12847,"description":12960},"blog\u002Fzobacz-co-dzialo-sie-u-nas-w-listopadzie","n9076bXzf3tpsP6lZu1T6u9Ew17KGWmZD3UpI4pkBr0",{"id":12968,"title":12969,"author":377,"body":12970,"category":1508,"coverStyle":197,"date":13032,"description":13033,"excerpt":197,"extension":200,"image":13034,"meta":13035,"navigation":203,"path":13036,"readTime":370,"seo":13037,"seoDescription":197,"stem":13038,"__hash__":13039},"blog\u002Fblog\u002Fsurfer-ai.md","Twórz treści z Surfer AI w Linkhouse",{"type":9,"value":12971,"toc":13027},[12972,12976,12979,12982,12985,12990,12992,13004,13008,13022],[12,12973,12975],{"id":12974},"surfer-ai-jako-funkcjonalność-linkhouse","Surfer AI jako funkcjonalność Linkhouse",[16,12977,12978],{},"Surfer AI to narzędzie od Surfer SEO, które generuje treści zoptymalizowane pod kątem wyszukiwarek. Dzięki integracji z Linkhouse, możesz teraz tworzyć artykuły z użyciem Surfer AI bezpośrednio z poziomu naszej platformy i natychmiast je publikować na wybranym portalu z naszej Bazy Ofert.",[16,12980,12981],{},"To narzędzie stworzy anglojęzyczny artykuł na podstawie wybranych przez Ciebie słów kluczowych, który możesz edytować i od razu przesłać do publikacji. Od zakupu wpisu do jego opublikowania może minąć zaledwie kilka minut!",[16,12983,12984],{},"Artykuły Surfer AI są pisane na podstawie analizy stron, które dobrze się plasują dla wybranego przez Ciebie głównego słowa kluczowego.",[16,12986,12987],{},[224,12988,12989],{},"Nie musisz się martwić czy Twoja treść jest dobrze zoptymalizowana pod wyszukiwarkę.",[12,12991,11737],{"id":11736},[51,12993,12994,12996,12998,13000,13002],{},[54,12995,11742],{},[54,12997,11745],{},[54,12999,11748],{},[54,13001,11751],{},[54,13003,11754],{},[12,13005,13007],{"id":13006},"jak-korzystać-z-surfer-ai-na-platformie-linkhouse","Jak korzystać z Surfer AI na platformie Linkhouse?",[678,13009,13010,13013,13016,13019],{},[54,13011,13012],{},"Podczas składania zamówienia na publikację, wybierz opcję „artykuł napisany przez Linkhouse”.",[54,13014,13015],{},"Wypełnij wytyczne – w tym przypadku słowa kluczowe – i dodaj lub wybierz wyróżniające się zdjęcie.",[54,13017,13018],{},"Gdy zamówienie zostanie zrealizowane, zostanie przekazane do Surfer AI , gdzie tekst zacznie być tworzony. Zazwyczaj zajmuje to około kilku minut.",[54,13020,13021],{},"Kiedy treść będzie gotowa, otrzymasz powiadomienie e-mailowe. Każdy tekst napisany przez Surfer AI będzie wymagał Twojej zgody.",[16,13023,13024],{},[182,13025,11782],{"href":11780,"rel":13026},[349],{"title":34,"searchDepth":190,"depth":190,"links":13028},[13029,13030,13031],{"id":12974,"depth":190,"text":12975},{"id":11736,"depth":190,"text":11737},{"id":13006,"depth":190,"text":13007},"2023-11-27","Surfer AI jako funkcjonalność Linkhouse Surfer AI to narzędzie od Surfer SEO, które generuje treści zoptymalizowane pod kątem wyszukiwarek. Dzięki integracji z Linkhouse, możesz teraz tworzyć artykuły","\u002Fblog\u002Fimages\u002Fsurfer-ai.png",{},"\u002Fblog\u002Fsurfer-ai",{"title":12969,"description":13033},"blog\u002Fsurfer-ai","S_02omkEaUxE-l65Mz97yuVA9hG5gtJ6H58qEZ1XBzs",{"id":13041,"title":13042,"author":377,"body":13043,"category":1313,"coverStyle":197,"date":13108,"description":13109,"excerpt":197,"extension":200,"image":13110,"meta":13111,"navigation":203,"path":13112,"readTime":370,"seo":13113,"seoDescription":197,"stem":13114,"__hash__":13115},"blog\u002Fblog\u002Fkolejny-miesiac-kolejne-newsy-linkhouse.md","\u003Cstrong>Kolejny miesiąc, kolejne newsy  Linkhouse!\u003C\u002Fstrong>",{"type":9,"value":13044,"toc":13103},[13045,13050,13054,13057,13060,13063,13066,13071,13073,13076,13079,13082,13085,13088,13091,13095],[16,13046,13047],{},[224,13048,13049],{},"Sprawdź co działo się u nas we wrześniu!",[12,13051,13053],{"id":13052},"kampanie-google-search-console-w-link-plannerze","Kampanie Google Search Console w Link Plannerze",[16,13055,13056],{},"Co jest najlepszym źródłem wiedzy na temat obecności Twojej strony w wyszukiwarce? Oczywiście Google Search Console!",[16,13058,13059],{},"A co, jeśli mógłbyś wykorzystać te dane do tworzenia kampanii?",[16,13061,13062],{},"Teraz to możliwe dzięki nowemu trybowi w Link Plannerze. Wystarczy podpiąć swoje konto w Google Search Console, dzięki czemu Link Planner sprawdzi na jakie słowa kluczowe już rankujesz, pobierze też dokładne adresy url i na podstawie tych informacji otrzymasz ofertę idealnie dopasowaną do Twoich potrzeb.",[16,13064,13065],{},"Sprawdzimy z jakich wyszukiwań, dla jakich słów kluczowych użytkownicy trafiają na Twoją stronę tysiące i znajdziemy popularne, ale też obiecujące URLe, dla których w łatwy sposób przygotujesz działania i podniesiesz ich pozycję.",[16,13067,13068],{},[32,13069],{"alt":34,"src":13070},"https:\u002F\u002Flh7-us.googleusercontent.com\u002FympkWBuIGa2I4yeHVTMCJGZYW6nKvofQhsbjGbIy3Mn9wBJ0nM7AkJSogNYkeNeQHTP53fKKOCOCfQn3eM5n1c_oo68GE8JGmC2qFEWuCaptOe3STfMnrEymHEacQBALjGC07P4V55n-jvqrL-nQdr8",[12,13072],{"id":34},[16,13074,13075],{},"Propozycje na podstawie wcześniejszych kampanii",[16,13077,13078],{},"Jeszcze lepsza propozycja portali dzięki nowej funkcji w Linkhouse.",[16,13080,13081],{},"Podaj swoją domenę a my na podstawie portali które wybierałeś do tej pory zaproponujemy Ci miejsca w których umieścić swoje linki. Wykluczymy oczywiście te, które pozyskałeś już wcześniej.",[16,13083,13084],{},"Propozycją będą portale, które od razu możesz dodać do koszyka!. Możesz traktować ten moduł jako swoją personalną wyszukiwarkę, która zna już  twoje potrzeby!",[16,13086,13087],{},"Masz konkretne wymagania, którymi się kierujesz przy swoich wyborach? Daj szansę naszej nowej opcji i sprawdź co przygotujemy specjalnie dla Ciebie!",[16,13089,13090],{},"Nie czekaj! Odkryj pełen potencjał swojej strategii link buildingu dzięki nowej funkcji w panelu reklamodawcy Linkhouse. Skorzystaj z naszej oferty i zobacz, jak wygodny może być Link building!",[12,13092,13094],{"id":13093},"finałowy-barcamp-seo-poland-on-tour","Finałowy barcamp SEO Poland On Tour",[16,13096,13097,13098],{},"Już tylko 1 barcamp pozostał na tegorocznej trasie SEO Poland On Tour By Linkhouse. Barcampy SEO to jedyna w swoim rodzaju okazja do poszerzenia wiedzy i networkingu w luźnej barowej atmosferze. 27 października finiszujemy w Katowicach. Więcej informacji, w tym o możliwości zakupu biletów znajdziesz na ",[182,13099,13102],{"href":13100,"rel":13101},"https:\u002F\u002Fseopoland.pl",[349],"seopoland.pl",{"title":34,"searchDepth":190,"depth":190,"links":13104},[13105,13106,13107],{"id":13052,"depth":190,"text":13053},{"id":34,"depth":190,"text":34},{"id":13093,"depth":190,"text":13094},"2023-10-23","Sprawdź co działo się u nas we wrześniu! Co jest najlepszym źródłem wiedzy na temat obecności Twojej strony w wyszukiwarce? Oczywiście Google Search Console!","\u002Fblog\u002Fimages\u002Fkolejny-miesiac-kolejne-newsy-linkhouse.png",{},"\u002Fblog\u002Fkolejny-miesiac-kolejne-newsy-linkhouse",{"title":13042,"description":13109},"blog\u002Fkolejny-miesiac-kolejne-newsy-linkhouse","xRvd3xwxVyfDNtavGL-UsY7wM-jV4JgsGmSzpII7nro",{"id":13117,"title":13118,"author":377,"body":13119,"category":364,"coverStyle":197,"date":13251,"description":13252,"excerpt":197,"extension":200,"image":13253,"meta":13254,"navigation":203,"path":13255,"readTime":1068,"seo":13256,"seoDescription":197,"stem":13257,"__hash__":13258},"blog\u002Fblog\u002Fnowosci-i-usprawnienia-sprawdz-sierpniowe-newsy-linkhouse.md","Nowości i usprawnienia. Sprawdź sierpniowe newsy Linkhouse!",{"type":9,"value":13120,"toc":13249},[13121,13124,13130,13133,13139,13145,13150,13155,13158,13163,13168,13171,13177,13180,13183,13188,13191,13194,13197,13200,13205,13212,13225,13228,13231,13234,13242],[16,13122,13123],{},"Usprawnienia platformy, najciekawsze artykuły na blogu i zaproszenie na II turę SEO Poland on Tour – sprawdź, co działo się u nas w sierpniu.",[3892,13125,13127],{"id":13126},"panel-reklamodawcy-linkhouse",[224,13128,13129],{},"Panel reklamodawcy Linkhouse",[16,13131,13132],{},"Twoje zlecenia w Linkhouse zasługują na najlepsze narzędzia. Właśnie dlatego nasi reklamodawcy mogą korzystać z nowego dashboardu. Stąd szybko sprawdzisz które zlecenia wymagają twojej uwagi lub czy publikacja na którą czekasz ukazała się już na stronie. Wszystko po to, by wygodnie, sprawnie i przejrzyście zarządzać swoimi zamówieniami. Więcej na ten temat znajdziecie w dedykowanym filmie:",[3892,13134,13136],{"id":13135},"wykluczanie-domen-linkhouse",[224,13137,13138],{},"Wykluczanie domen Linkhouse",[16,13140,13141,13142,13144],{},"Nowy przejrzysty wygląd wykluczania domen – znaleźć go można w bazie ofert teraz pod osobnym przyciskiem:",[269,13143],{},"\nPo włączeniu funkcji pojawiają się dwie opcje wykluczenia domen:",[678,13146,13147],{"start":190},[54,13148,13149],{},"Pobierzemy dla podanej przez ciebie domeny listę domen linkujących z Ahrefsa i wykluczymy je z twojego wyszukiwania:",[16,13151,13152],{},[32,13153],{"alt":34,"src":13154},"https:\u002F\u002Flh3.googleusercontent.com\u002F8xF7bsUL3VOPxf2nSNw6w4h_CuszPmFNo3En0DftXs7HWzYr7qOcZHv8wqiCIUjhiuA7Fi23TcirPC0PunFyHmAFbR6qIuqCgAdVO81bfiWGMoRUWZvKYrlejDIdmwsVU9MHrIE5bigFGn7Mfm7FQAY",[16,13156,13157],{},"Ta lista zostanie zapisana poniżej do ponownego wykorzystania.",[678,13159,13160],{"start":359},[54,13161,13162],{},"Możesz też, jak do tej pory, wykluczać domeny ręcznie lub dodając listę z pliku:",[16,13164,13165],{},[32,13166],{"alt":34,"src":13167},"https:\u002F\u002Flh5.googleusercontent.com\u002FXnsRwLeLqS-gVOLNYP5B0PuItnuwwg1sCTNlnaMjD9ZHxyK316DoJhntMp5Ba_AapcRuh8Eske3IrP8_tigy3lsqmX9wsULYgumf6SnoOzqZCGKxNeVqKDcSo-2zW5a57-x_v1_Vrujx1-2Xt5VI834",[16,13169,13170],{},"To wykluczenie również zostanie zapisane.",[3892,13172,13174],{"id":13173},"aktualizacja-koszyka-i-tryb-automatyczny-link-plannera",[224,13175,13176],{},"Aktualizacja koszyka i tryb automatyczny Link Plannera",[16,13178,13179],{},"Kolejne usprawnienie naszej platformy to aktualizacja koszyka oraz tryb automatyczny Link Plannera.",[16,13181,13182],{},"W koszyku dodaliśmy przycisk do aktualizacji wszystkich ofert. Pojawia się on w przypadku gdy Wydawca zmieni swoją ofertę. Korzystając z niego, upewnisz się, że wszystkie wybrane przez Ciebie wcześniej pozycje są aktualne i bez przeszkód sfinalizujesz zamówienie.",[16,13184,13185],{},[32,13186],{"alt":34,"src":13187},"https:\u002F\u002Flh4.googleusercontent.com\u002FpFTBRvLYozdg10Ijq2MHNZLaNu87ZIcEqvM-nXZVsvh2quRaThjPBknWiHzsmPB7p_x9CgyG_t2dNoCORFWWdKjD7jvamOq71poobkmo9eOFS6m2hoA6ecia_w0AA9gkqCi5cc3ZAQROW0dMWd-E864",[16,13189,13190],{},"Dodaliśmy też automatyczny tryb Link Plannera jako alternatywę dla podstawowej ścieżki. Możesz zdać się na naszą propozycję i jeszcze szybciej zrealizować swoją kampanię pomijając wybór słów kluczowych oraz konkretnych URLi.  ",[16,13192,13193],{},"Po podaniu parametrów i wytycznych możesz od razu przejść do koszyka i opłacić ofertę. ",[16,13195,13196],{},"W koszyku możesz sprawdzić, jakie podlinkowanie zostało wybrane przez LP: ",[16,13198,13199],{},"Jeśli jednak chcesz edytować swoją kampanię, możesz to zrobić wchodząc w jej szczegóły, w zapisanych ofertach:",[16,13201,13202,227],{},[224,13203,13204],{},"Aby przetestować nasze nowości, zaloguj się do platformy i zdobywaj linki łatwo, jak nigdy wcześniej!",[16,13206,13207],{},[182,13208,13211],{"href":13209,"rel":13210},"https:\u002F\u002Fapp.linkhouse.co\u002Flogin",[349],"Kliknij, by przejść do platformy",[16,13213,13214,13215,717,13220,284],{},"Jak co miesiąc, także w sierpniu, na naszym blogu pojawiały się kolejne case study i artykuły merytoryczne. Szczególnie polecamy przepełnione ekspercką wiedzą wpisy na temat ",[182,13216,13219],{"href":13217,"rel":13218},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Ftesty-seo\u002F",[349],"metodologii przeprowadzania testów SEO",[182,13221,13224],{"href":13222,"rel":13223},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fanaliza-gap-linkow-zewnetrznych\u002F",[349],"analizy GAP",[16,13226,13227],{},"Na koniec zaproszenie. ",[16,13229,13230],{},"Po wakacyjnej przerwie na trasę ponownie wyrusza SEO Poland on Tour! Barcampy SEO to jedyna w swoim rodzaju okazja do poszerzenia wiedzy i networkingu w luźnej barowej atmosferze. ",[16,13232,13233],{},"Najbliższe spotkanie już jutro w Białymstoku, a na mapie mamy jeszcze, Białystok, Lublin, Wrocław, Łódź i Rzeszów. ",[16,13235,13236,13237,13241],{},"Całość zakończymy finałem w Katowicach. Szczegółowe informacje znajdziesz na stronie ",[182,13238,13102],{"href":13239,"rel":13240},"https:\u002F\u002Fseopoland.pl\u002F",[349]," i naszych social mediach. Nie może Cię zabraknąć!",[16,13243,13244],{},[182,13245,13248],{"href":13246,"rel":13247},"https:\u002F\u002Fevenea.pl\u002Fpl\u002Fkatalog-wydarzen?q%5Bname%5D%5Bprefix%5D=linkhouse",[349],"Kliknij, by dołączyć ->",{"title":34,"searchDepth":190,"depth":190,"links":13250},[],"2023-09-18","Usprawnienia platformy, najciekawsze artykuły na blogu i zaproszenie na II turę SEO Poland on Tour – sprawdź, co działo się u nas w sierpniu.","\u002Fblog\u002Fimages\u002Fnowosci-i-usprawnienia-sprawdz-sierpniowe-newsy-linkhouse.jpg",{},"\u002Fblog\u002Fnowosci-i-usprawnienia-sprawdz-sierpniowe-newsy-linkhouse",{"title":13118,"description":13252},"blog\u002Fnowosci-i-usprawnienia-sprawdz-sierpniowe-newsy-linkhouse","FZ2SckX72_I9xDBjELNxR67tG193x_GmtrL27alqcoQ",{"id":13260,"title":13261,"author":377,"body":13262,"category":13526,"coverStyle":197,"date":13527,"description":13528,"excerpt":197,"extension":200,"image":13529,"meta":13530,"navigation":203,"path":13531,"readTime":205,"seo":13532,"seoDescription":197,"stem":13533,"__hash__":13534},"blog\u002Fblog\u002Fanaliza-gap-linkow-zewnetrznych.md","Analiza GAP linków zewnętrznych",{"type":9,"value":13263,"toc":13518},[13264,13274,13277,13307,13310,13314,13317,13321,13329,13334,13341,13345,13348,13352,13355,13359,13362,13371,13376,13422,13426,13429,13434,13438,13446,13449,13457,13462,13465,13468,13472,13475,13480,13483,13487,13490,13495,13498,13500,13503,13506,13511,13515],[16,13265,13266,13267,13273],{},"Praca nad najwyższą pozycją w wynikach wyszukiwania to zaciekła rywalizacja z konkurencją, w której rolę sędziego przyjmuje algorytm Google. Jak zabiegać o jego względy i jaką rolę odgrywają w tym linki zewnętrzne? Naszym zdaniem to właśnie wartościowy link building może przeważyć szalę na korzyść lepszego pozycjonowania. Dlatego właśnie utworzyliśmy narzędzie ",[182,13268,13270,13272],{"href":5008,"rel":13269},[349],[224,13271,11950],{}," pozwalające na pozyskanie linków konkurencji",", a dzisiaj skupimy się na zasadzie działania analizy GAP linków zewnętrznych.",[16,13275,13276],{},"Algorytm składa się z wielu czynników rankingowych. Generalnie można je podzielić na 4 grupy:",[51,13278,13279,13286,13293,13300],{},[54,13280,13281],{},[51,13282,13283],{},[54,13284,13285],{},"technical SEO (elementy techniczne do których należy szybkość, mobilność, bezpieczeństwo czy linkowanie wewnętrzne)",[54,13287,13288],{},[51,13289,13290],{},[54,13291,13292],{},"content (czyli wszystko co związane z optymalizacją treści pod słowa kluczowe)",[54,13294,13295],{},[51,13296,13297],{},[54,13298,13299],{},"off-site (linki zewnętrzne, które wskazują Google’owi, gdzie ma przekazywać najwięcej wartości)",[54,13301,13302],{},[51,13303,13304],{},[54,13305,13306],{},"user signals (sygnały od użytkownika wskazujące na wartość serwisu takie jak core web vitals)",[16,13308,13309],{},"Ponadto podstawowym elementem, o który należy zadbać, żeby rankować wysoko, jest spełnianie intencji użytkownika. Bez tego nawet najlepiej zoptymalizowana strona pod kątem technicznym czy linkowania zewnętrznego – nie osiągnie wysokich wyników.",[3892,13311,13313],{"id":13312},"konkurencja-jest-lepsza","Konkurencja jest lepsza",[16,13315,13316],{},"Linkowanie zewnętrzne oraz treść bez wątpienia można często uznać za główne powody różnic w pozycjach oraz widoczności w TOP10. Przy założeniu, że czynniki technical SEO są na takim samym poziomie, wartość dobrych linków zewnętrznych oraz treści pozwala wyprzedzić konkurencję. Sprawdź, jak się wyróżnić i zadbać o lepsze pozycje.",[12,13318,13320],{"id":13319},"po-pierwsze-lepsza-treść","Po pierwsze lepsza treść",[16,13322,13323,13324,13328],{},"Do zestawienia Twoich treści z konkurencją przydatna może być analiza wyników wyszukiwania w ",[182,13325,13326],{"href":13326,"rel":13327},"https:\u002F\u002Fsurferseo.com\u002F",[349],". Dzięki niej możesz sprawdzić czego brakuje w Twoim contencie na poszczególnych podstronach. Pamiętaj, że prezentacja treści może wpływać na wyświetlanie się w Featured Snippet (listy, odpowiednie nagłówki) oraz na User Signals (tabelki, obrazy), co w przyszłości może przełożyć się nie tylko na ruch, ale także na zadowolenie użytkownika, co z kolei przełoży się na konwersję.",[16,13330,13331],{},[32,13332],{"alt":34,"src":13333},"https:\u002F\u002Flh3.googleusercontent.com\u002FGlBikyRwP5XIdg56ggphTHWHitQQ_OxqsW80QxPM2sFaDiOPzKmSR9wyXKpXLYtOVUwk93QZEESkUYQFvMV7ieIj6FTOFW8By7ZzSccfRtW-C_GuAKJ8zb0vKjl2q8rDvp_PitbfP5JU09fcZVkCTrs",[16,13335,13336,13337],{},"źródło: ",[182,13338,13339],{"href":13339,"rel":13340},"https:\u002F\u002Fsurferseo.com\u002Fblog\u002Fframework-for-pillar-pages\u002F",[349],[12,13342,13344],{"id":13343},"po-drugie-linki-zewnętrzne","Po drugie: linki zewnętrzne",[16,13346,13347],{},"Analiza porównawcza linków zewnętrznych, które prowadzą do serwisów do dziś charakteryzuje się pewną dozą tajemnicy. Brakuje badań, które wskazują, że link z portalu A jest zbliżony do linka z portalu B. Mamy tutaj szereg zmiennych, które mogą zachodzić w trakcie cyklu życia serwisu internetowego. Jak zatem najlepiej podejść do takiej analizy? Na początek porównać domeny, w których konkurencja pozyskuje linki, a Ty jeszcze nie. Da ci to wskazówki skąd warto pozyskiwać backlinki, żeby dogonić konkurencję.",[3892,13349,13351],{"id":13350},"analiza-gap-backlinków-poradnik","Analiza GAP backlinków – poradnik",[16,13353,13354],{},"Zacznijmy od tego, co jest niezbędne do przeprowadzenia analizy GAP. Oprócz wolnego czasu z pewnością przyda Ci się określony budżet, specjalistyczne narzędzie i niezawodny Excel. Z takim orężem możesz przeprowadzić analizę samodzielnie.",[12,13356,13358],{"id":13357},"narzędzia-do-gap-linków-zewnętrznych","Narzędzia do GAP linków zewnętrznych",[16,13360,13361],{},"Poniżej znajdziesz listę narzędzi, które przydadzą Ci się, żeby wyeksportować domeny odsyłające Twoje oraz konkurentów. Pamiętaj, że każde narzędzie posiada własną bazę linków zewnętrznych. Rzadko dwa narzędzia pokrywają wszystkie takie same linki. Im dokładniejsze chcesz uzyskać dane , z tym większej liczby narzędzi warto skorzystać.",[678,13363,13364],{},[54,13365,13366],{},[678,13367,13368],{},[54,13369,13370],{},"Ahrefs – narzędzie Link Intersect wskaże Ci miejsca, które linkują do Twojej konkurencji, a nie linkują do Ciebie. Minimalny koszt narzędzia jaki musisz ponieść to 99$.",[16,13372,13373],{},[32,13374],{"alt":34,"src":13375},"https:\u002F\u002Flh3.googleusercontent.com\u002Fq2H7e85MX_z15oaFeDTJcBLPaF3thhMNyS11HoU81SLzua_vkKDqikS2UkZ4vREie9NFp1ryEbDEc-M5YyZCCDicrzCR5ixzXIS4OBGb1cuy-m4uoDa87ijX3z27RyUfh-LBidia27lAs79GlTrbFUQ",[678,13377,13378,13390,13402],{"start":190},[54,13379,13380],{},[678,13381,13382],{"start":190},[54,13383,13384,13385,13387],{},"Semrush – narzędzie Backlink GAP również wskaże Ci linki, które posiada konkurencja, a których nie posiadasz Ty. Ceny za Semrush rozpoczynają się od 108$ miesięcznie.",[269,13386],{},[32,13388],{"alt":34,"src":13389},"https:\u002F\u002Flh6.googleusercontent.com\u002FHJI4AlOwUAavudnkWNAvXmfsy9SuMH8EPOVvVdksadwjH_8ryKYsqZPBHTY78S7TgCpb5GEA8YiqUZJX30iZQS9K_De86vWdZojYoTFix0ovnwBaKLFcCt-Wppm5zrubInuEDRhtvmbsHnjLNT9mprM",[54,13391,13392],{},[678,13393,13394],{"start":190},[54,13395,13396,13397,13399],{},"Majestic – narzędzia Clique Hunter, które podobnie jak dwa powyższe pokaże Ci różnice w domenach odsyłających (najlepiej porównywać minimum dwóch konkurentów i Twój serwis). Koszty Majestica w lipcu 2023 wynosiły 50$ miesięcznie.",[269,13398],{},[32,13400],{"alt":34,"src":13401},"https:\u002F\u002Flh5.googleusercontent.com\u002F96fZJeUPo2rmOtwMNYUSVpUpaQcqjjn5zWruPLBh5gkFSkkLKPRWSkqBbE5ckUlqRg-Moz0O-3x9Trz1mmnQAkKnfdoYBhNDXpOCcJV3dPytb-SnSYBJOpSWeUsm8GV-LWKOx4oQxrPuVSsE2HKkJsg",[54,13403,13404],{},[678,13405,13406],{"start":190},[54,13407,13408,13409,13411,13414,13416],{},"Moz – podobnie jak w przypadku Ahrefs, narzędzie porównawcze w Moz nosi nazwę Link Intersect. Dzięki niemu sprawdzisz ile domen odsyłających swoich konkurentów jeszcze nie posiadasz we własnym profilu linkowym.",[269,13410],{},[32,13412],{"alt":34,"src":13413},"https:\u002F\u002Flh4.googleusercontent.com\u002FyeLOBMe_DEnwbQqOn9Xy27uQmukPWfaLrt4YvqVPAFLbR23tlcg_92Z5_61x5xypxJiwYaqsve0BeUHPv8mIuJlK_1uO7LBIgNEektURpOkzQBBcVNKmXwYfvDotOt2HJ8TblAGNrS70Ve0lyLb8bxQ",[269,13415],{},[949,13417,13336,13418],{},[182,13419,13420],{"href":13420,"rel":13421},"https:\u002F\u002Fmoz.com\u002Fseo-competitor-analysis\u002Flink-gap-analysis",[349],[12,13423,13425],{"id":13424},"mam-już-domeny-co-dalej","Mam już domeny – co dalej?",[16,13427,13428],{},"Czas uzyskać informację, ile z tych domen ma możliwość zakupu linków zewnętrznych. Możesz przeszukiwać wiele baz albo skorzystać z największej bazy portali na świecie w Linkhouse i wyszukać portale za pomocą “wyszukiwania hurtowego”. To pozwoli Ci znaleźć dużą liczbę portali internetowych, ich cennik oraz szczegółową ofertę w zaledwie kilkanaście sekund.",[16,13430,13431],{},[32,13432],{"alt":34,"src":13433},"https:\u002F\u002Flh6.googleusercontent.com\u002FX1NmZGPK9OStpyuCxi7S46XwOWgiMITXhEoa6irLxcPOwQgDuSBpMDNe9AwItdDTszScX7xKuh_YFuZIq5vCqlevmVNL1hkxkoutCUTq8Y-qjpbOGFfONF6TS9D_ffwNLBOAAdHLFd4zBAX01S_ljNk",[12,13435,13437],{"id":13436},"darmowe-narzędzie-do-analizy-gap","Darmowe narzędzie do analizy GAP",[16,13439,13440,13441,13445],{},"Analizę GAP możesz wykonać za darmo. Wystarczy skorzystać z zakładki w panelu Linkhouse (",[182,13442,13443],{"href":13443,"rel":13444},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fbacklink-gap\u002Flist",[349],") Backlink GAP (Link Intersect) i podać domenę swojego serwisu. Następnie system wybierze dla Ciebie konkurentów, z których będziesz mógł wybrać tych najbardziej odpowiednich lub dopisać swoich.",[16,13447,13448],{},"Po tym kroku otrzymasz listę domen, z których linków nie posiadasz, a Twoja konkurencja tak. Możesz je od razu kupić w panelu Linkhouse.",[16,13450,13451,13452,284],{},"Przykładowa analiza porównawcza linkhouse.pl w stosunku do funkymedia.pl oraz ",[182,13453,13456],{"href":13454,"rel":13455},"https:\u002F\u002Fdelante.pl\u002Fanaliza-linkow-przychodzacych-link-gap\u002F",[349],"delante.pl",[16,13458,13459],{},[32,13460],{"alt":34,"src":13461},"https:\u002F\u002Flh3.googleusercontent.com\u002FnPCGioEZeEbmr1tMPThkApQ-gvFIcLR8pQREWARSdCZNVvdNuZ8uyUJGgMCC-l7P190q7adWXD7BLuOdL7y7SFuks84ofwwAGp2W6GxjbJkWhDkZ0tPVIQ3biXEBA-LbWrCVTjU74tHicgQ-6cnL2rw",[16,13463,13464],{},"Oprócz tego z analizy dowiesz się, które domeny linkują do konkurentów (czy do wszystkich, czy do wybranych).",[16,13466,13467],{},"A wszystko to zrobisz to za darmo – wystarczy, że zarejestrujesz się w panelu Linkhouse.pl co również jest bezpłatne.",[3892,13469,13471],{"id":13470},"budżet-na-linki-z-analizy-gap","Budżet na linki z analizy GAP",[16,13473,13474],{},"Chcesz sprawdzić, jakiego budżetu na linki brakuje Ci, aby wyrównać liczbę pozyskanych linków przez konkurentów? Po wykonaniu analizy GAP, w panelu Linkhouse wystarczy zaznaczyć wszystkie portale, a na górze zauważysz zsumowany koszt wszystkich portali, których nie posiadasz jeszcze w swoim profilu linkowym.",[16,13476,13477],{},[32,13478],{"alt":34,"src":13479},"https:\u002F\u002Flh6.googleusercontent.com\u002FmF2-MmOmAkzyXR_LZVz2v2TZImRSpJN1UfsQinb1cZcPCWIe7pLcx_deJCypmp1h-sxdLWZpIFlhdsd2eUtD_6c4ti8v7pvXfEkrP7iyOK_pbkkLJFKqERTzk4JCrUaeDMnRmSlP00m6CCi33QpLaQk",[16,13481,13482],{},"Analiza ta pozwoli Ci oszacować budżet potrzebny na linki zewnętrzne, który pozwoli Ci dogonić konkurencję.",[3892,13484,13486],{"id":13485},"automatyczna-kampania-na-podstawie-gap","Automatyczna kampania na podstawie GAP",[16,13488,13489],{},"Linkhouse przygotował coś jeszcze. Możesz teraz przygotować automatycznie kampanię na podstawie konkurencji w narzędziu Link Planner. Wystarczy, że wpiszesz swoją domenę, budżet i język oraz wybierzesz konkurentów, na podstawie których chcesz linkować swoją stronę internetową.",[16,13491,13492],{},[32,13493],{"alt":34,"src":13494},"https:\u002F\u002Flh6.googleusercontent.com\u002Ft3M9Sf32UkuAsvTCLVptKg5gRJnaTZBic7pb79ibtE-J-DB96nZ6xQ313W6GlV9df0SqrtTpzEpn_8zAksUBv-34IJGtglQFdQJ77MtNYjSkz83NJOc3BDLmKtXm3MX04NKVHKoxNHxGoJ0tCjUH6I4",[16,13496,13497],{},"Kampania zostanie przygotowana automatycznie na podstawie konkurencji. Co więcej, możesz do niej skopiować swoje ulubione parametry SEO dotyczące portali takie jak ruch, Domain Rating czy liczba domen odsyłających. Dzięki temu Twoja kampania zostanie doskonale spersonalizowana i kupisz tylko te linki konkurencji, które Ci odpowiadają.",[3892,13499,818],{"id":817},[16,13501,13502],{},"Analiza GAP (Link Intersect) to jedna z metod wyszukiwania miejsc pod zakup artykułów sponsorowanych (w ang: guest posts), które wyróżniały dotąd Twoją konkurencję. Wyrównanie profilu linkowego pozwala stwierdzić, czy dane grupy czynników rankingowych wymagają pracy. ",[16,13504,13505],{},"Pamiętajmy jednak, że pozycjonowanie to nie tylko link building, ale szereg działań, które sumarycznie wpływają na ocenę algorytmu Google’a. Dlatego o domenę należy dbać kompleksowo, zarówno jeśli chodzi o elementy techniczne, optymalizację pod kątem treści, a także równie ważny czynnik ludzki. Dzięki Linkhouse możesz liczyć na kompleksowe wsparcie, które ułatwi Ci drogę do TOP10. Sprawdź pełną ofertę i przekonaj się, jak sprawnie możesz poprawić widoczność swojej witryny w sieci.",[16,13507,13508],{},[32,13509],{"alt":34,"src":13510},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FEllipse-253-150x150.png",[12,13512,13514],{"id":13513},"autor","Autor",[16,13516,13517],{},"Sebastian Heymann – SEO w jego życiu istnieje od 2011 roku. Człowiek od trudnych pytań i do trudnych pytań. Współtwórca narzędzia Link Planner. Twórca jedynego szkolenia SEO z wykorzystania Google Search Console. Uwielbia podważać, kwestionować, testować oraz kreować publiczne debaty. SEO i analiza danych to jego pasje, którymi uwielbia się dzielić z innymi.",{"title":34,"searchDepth":190,"depth":190,"links":13519},[13520,13521,13522,13523,13524,13525],{"id":13319,"depth":190,"text":13320},{"id":13343,"depth":190,"text":13344},{"id":13357,"depth":190,"text":13358},{"id":13424,"depth":190,"text":13425},{"id":13436,"depth":190,"text":13437},{"id":13513,"depth":190,"text":13514},"Blogowanie","2023-08-14","Praca nad najwyższą pozycją w wynikach wyszukiwania to zaciekła rywalizacja z konkurencją, w której rolę sędziego przyjmuje algorytm Google. Jak zabiegać o jego względy i jaką rolę odgrywają w tym lin","\u002Fblog\u002Fimages\u002Fanaliza-gap-linkow-zewnetrznych.png",{},"\u002Fblog\u002Fanaliza-gap-linkow-zewnetrznych",{"title":13261,"description":13528},"blog\u002Fanaliza-gap-linkow-zewnetrznych","VNpBjuhkX6n9x6vMhGCgB1cSgMM0fpVx9RmC_47qZ1w",{"id":13536,"title":13537,"author":377,"body":13538,"category":5063,"coverStyle":197,"date":14142,"description":14143,"excerpt":197,"extension":200,"image":14144,"meta":14145,"navigation":203,"path":14146,"readTime":14147,"seo":14148,"seoDescription":197,"stem":14149,"__hash__":14150},"blog\u002Fblog\u002Ftesty-seo.md","Jak prawidłowo wykonać testy SEO? Metodologia stosowana przez Linkhouse",{"type":9,"value":13539,"toc":14136},[13540,13543,13546,13550,13553,13556,13559,13562,13565,13568,13571,13575,13578,13595,13598,13601,13604,13607,13611,13614,13646,13649,13652,13666,13669,13672,13676,13679,13782,13786,13789,13793,13921,13925,13987,13991,14119,14122,14125,14128,14132,14134],[16,13541,13542],{},"Testy SEO przeprowadzane przez specjalistów cieszą się coraz większym zainteresowaniem i stanowią wartościowe źródło wiedzy. W związku z tym postanowiliśmy przeanalizować ponad sto takich testów, skupiając się nie tylko na artykułach, ale również na filmach publikowanych w serwisie YouTube oraz na materiałach prezentowanych podczas polskich i zagranicznych konferencji.",[16,13544,13545],{},"Wiele z tych testów prowadzi do ciekawych wniosków lub inspiruje do samodzielnego sprawdzania czynników, z których do tej pory nie zdawaliśmy sobie sprawy. Problem jednak polega na tym, że chociaż testy często dotyczą tych samych elementów, to jednocześnie są prowadzone w inny sposób. Nie ma więc przyjętej wspólnej metodologii badań, która zwiększyłaby ich wiarygodność.",[3892,13547,13549],{"id":13548},"wstępne-założenia-testów-seo","Wstępne założenia testów SEO",[16,13551,13552],{},"Postanowiliśmy więc przyjąć wstępne założenia, które ułatwią przeprowadzanie testów SEO. Naszym zdaniem wykonanie dobrego, a przede wszystkim wartościowego testu powinno być przeprowadzane w “czystym” środowisku (o ile to oczywiście możliwe w przypadku organicznych wyników wyszukiwania w Google).",[16,13554,13555],{},"Co to oznacza w praktyce? Wszystkie testy SEO wykonujemy wyłącznie na naszych domenach. Dzięki temu weryfikujemy, czy wybrane domeny mają potencjał rankowania i nie są ograniczane przez czynniki, które mogłyby blokować wzrosty pozycji nawet przy poprawnie wykonanym teście. We wszystkich testach wykorzystujemy między innymi logi serwera oraz Google Search Console, aby korzystać z informacji dotyczących crawlowania, przeindeksowania, wyindeksowania oraz innych tego typu elementów.",[16,13557,13558],{},"Kluczowe jest dla nas odnoszenie się bezpośrednio do głównej bazy danych, a nie lokalnego Data Center. Każda strona wykorzystywana w testach była budowana od co najmniej 3 miesięcy, a jej widoczność i parametry są stałe (crawl budget). Zależy nam na wybieraniu takich domen, które nie posiadają linków zewnętrznych, ponieważ mogą one zaburzać wyniki testów.",[16,13560,13561],{},"Zgodnie z przyjętymi przez nas założeniami, każdy test musi zostać powtórzony minimum 6 razy (oczywiście za każdym razem na innej domenie) z tym samym wynikiem, abyśmy mieli 95% pewności, że dany element działa dokładnie tak, jak założyliśmy. W przypadku odnotowania jednego błędu zakładamy, że wynik testu musi powielić się w 7 na 8 przypadkach lub 10 na 12.",[16,13563,13564],{}," W przypadku uzyskania trzech różnych rezultatów tego samego testu nie mamy żadnej pewności, czy dany czynnik rzeczywiście działa w taki sposób, jak początkowo założyliśmy. Na tym etapie zazwyczaj szukamy błędów w teście – może to być problem w przyjętej metodologii lub rzeczywiście dany element nie ma istotnego wpływu, przez co wartość końcowa jest wynikiem losowym.",[16,13566,13567],{},"Czas każdego testu ustalamy na maksymalnie 2-3 tygodnie. Uważamy, że dłuższe testy mogą zaburzać wyniki przez ciągłe zmiany zachodzące w algorytmie wyszukiwarki. Z kolei testy, których terminy zbiegają się z większymi aktualizacjami algorytmu, w zdecydowanej większości przerywamy i zaczynamy od początku.",[16,13569,13570],{},"Warto również wspomnieć, że zawsze testujemy tylko jeden konkretny czynnik (element SEO). Nie łączymy testów kilku różnych elementów, ponieważ każdy z nich może mieć wpływ na pozostałe.",[3892,13572,13574],{"id":13573},"metodologia-testów-technicznych-w-seo","Metodologia testów technicznych w SEO",[16,13576,13577],{},"W testach technicznych badamy między innymi: ",[51,13579,13580,13583,13586,13589,13592],{},[54,13581,13582],{},"sposoby zachowania się Googlebota, ",[54,13584,13585],{},"crawlowanie, ",[54,13587,13588],{},"przetwarzanie adresów URL po stronie Google, ",[54,13590,13591],{},"indeksowanie,",[54,13593,13594],{},"renderowanie. ",[16,13596,13597],{},"Najważniejsza jest dokładna weryfikacja stanu indeksacji w Google Search Console lub crawlowania w logach serwera.",[16,13599,13600],{},"Bardzo często potwierdzamy działanie niektórych czynników na podstawie nowych adresów z błędem 404\u002F410. Pozwala nam to upewnić się, że w Google istnieją konkretne systemy odpowiadające np. za dodawania adresów do kolejki crawlowania, tworzenie kolejek w określony sposób. Do tego dochodzi sprawdzanie ilości czasu, jaki Googlebot poświęca stronie podczas pojedynczej sesji crawlowania i przecrawlowania adresów URL.",[16,13602,13603],{},"Niektóre czynniki badamy z wykorzystaniem analizy licznika crawlowania adresów URL lub porównując statystykę crawlowania poszczególnych adresów URL. Przykład? W ostatnim czasie zbadaliśmy, czy Googlebot częściej crawluje strony, które posiadają więcej linków wewnętrznych oraz jak często Googlebot crawluje canonical zewnętrzny w stosunku do odwiedzin na stronie źródłowej.",[16,13605,13606],{},"W testach na WordPressach pomagają nam wtyczki, które cieszą się dużą popularnością wśród specjalistów SEO. Są to między innymi wtyczka Redirection, dzięki której możemy szybko i sprawnie zarządzać logami 404 czy logami z utworzonych przekierowań oraz wtyczka Simple Visit Googlebot. Pokazuje ona ostatnie wejścia Googlebota na poszczególne podstrony w samym panelu, co eliminuje konieczność pobierania logów z serwera.",[3892,13608,13610],{"id":13609},"założenia-testów-link-buildingowych","Założenia testów link buildingowych",[16,13612,13613],{},"W przypadku przeprowadzania testów linków zewnętrznych, nasze założenia są następujące:",[51,13615,13616,13619,13622,13625,13628,13631,13634,13637,13640,13643],{},[54,13617,13618],{},"wybieramy jedną konkretną frazę,",[54,13620,13621],{},"wybrana fraza musi być targetowana na odpowiedni adres URL (brak kanibalizacji i problemów z rankowaniem),",[54,13623,13624],{},"dla danej frazy ponad połowa adresów rankujących nie może posiadać linka zewnętrznego (frazy nie mogą być za trudne),",[54,13626,13627],{},"docelowy adres URL musi znajdować się w indeksie,",[54,13629,13630],{},"link pierwotny pozyskujemy najpierw z exact match anchorem,",[54,13632,13633],{},"początkowa pozycja frazy musi znajdować się w przedziale pomiędzy 30 a 100,",[54,13635,13636],{},"aktualną pozycję śledzimy w trybie Incognito, z lokalizacją ustawioną na konkretny kraj,",[54,13638,13639],{},"wartość linka mierzymy dopiero wtedy, gdy adres URL znajdzie się w indeksie,",[54,13641,13642],{},"na domenie źródłowej i docelowej unikamy jakichkolwiek zmian w całym okresie testu,",[54,13644,13645],{},"adres źródłowy i docelowy nie ma linków zewnętrznych, które mogą zaburzać wyniki testu.",[16,13647,13648],{},"W przypadku odnotowania problemów analizujemy całą domenę źródłową i docelową w Google Search Console, aby mieć pewność czy test nie został zaburzony przez czynniki, z których istnienia nie zdajemy sobie sprawy.",[16,13650,13651],{},"Najpierw rozpoczynamy od przeprowadzenia testu wpływu konkretnej domeny:",[51,13653,13654,13657,13660,13663],{},[54,13655,13656],{},"pozyskujemy link,",[54,13658,13659],{},"sprawdzamy efekt pozyskanego linka,",[54,13661,13662],{},"usuwamy link,",[54,13664,13665],{},"sprawdzamy spadek wynikający z usunięcia linka.",[16,13667,13668],{},"Wpływ po dodaniu linka i spadek po jego usunięciu musi skutkować powrotem frazy w okolice tej samej pozycji.",[16,13670,13671],{},"W przypadku testów różnicujących (np. porównywanie różnych atrybutów rel), najpierw pozyskujemy pierwszy link EMA, a dopiero później wprowadzamy zmiany i przeindeksowujemy adres URL z danym linkiem. Następnie śledzimy wpływ takiej zmiany. Podobnie robimy w przypadku canonicala vs 301, EMA vs PMA, URL vs brand. ",[3892,13673,13675],{"id":13674},"dokumentacja-testów-seo","Dokumentacja testów SEO",[16,13677,13678],{},"Całą dokumentację zapisujemy w Wordzie, a zmiany pozycji śledzimy w arkuszach w Excelu, które uzupełniamy o datę, pozycję, url docelowy (wykluczamy problemy z rankowaniem), datę wstawienia linka, datę indeksowania urla z linkowania oraz datę wpływu linka.",[10083,13680,13681],{},[10086,13682,13683,13703,13723,13739,13767],{},[10089,13684,13685,13688,13691,13694,13697,13700],{},[10092,13686,13687],{},"Data",[10092,13689,13690],{},"Pozycja",[10092,13692,13693],{},"URL docelowy",[10092,13695,13696],{},"Wstawienie linka",[10092,13698,13699],{},"Indeksowanie ",[10092,13701,13702],{},"Wpływ",[10089,13704,13705,13708,13711,13714,13717,13720],{},[10092,13706,13707],{},"27.06.2023",[10092,13709,13710],{},"80",[10092,13712,13713],{},"url1",[10092,13715,13716],{},"TAK",[10092,13718,13719],{},"NIE",[10092,13721,13722],{},"–",[10089,13724,13725,13728,13731,13733,13735,13737],{},[10092,13726,13727],{},"28.06.2023",[10092,13729,13730],{},"79",[10092,13732,13713],{},[10092,13734,13722],{},[10092,13736,13716],{},[10092,13738,13722],{},[10089,13740,13741,13746,13751,13755,13759,13763],{},[10092,13742,13743],{},[224,13744,13745],{},"29.06.2023",[10092,13747,13748],{},[224,13749,13750],{},"30",[10092,13752,13753],{},[224,13754,13713],{},[10092,13756,13757],{},[224,13758,13722],{},[10092,13760,13761],{},[224,13762,13722],{},[10092,13764,13765],{},[224,13766,13716],{},[10089,13768,13769,13772,13774,13776,13778,13780],{},[10092,13770,13771],{},"30.06.2023",[10092,13773,13750],{},[10092,13775,13713],{},[10092,13777,13722],{},[10092,13779,13722],{},[10092,13781,13722],{},[3892,13783,13785],{"id":13784},"lista-przykładowych-testów-seo","Lista przykładowych testów SEO",[16,13787,13788],{},"Poniżej lista ciekawych testów, które przeprowadziliśmy w ciągu ostatnich kilku miesięcy. ",[12,13790,13792],{"id":13791},"testy-technical-seo","Testy Technical SEO",[678,13794,13795,13798,13801,13804,13807,13810,13813,13816,13819,13822,13825,13828,13831,13834,13837,13840,13843,13846,13849,13852,13855,13858,13861,13864,13867,13870,13873,13876,13879,13882,13885,13888,13891,13894,13897,13900,13903,13906,13909,13912,13915,13918],{},[54,13796,13797],{},"Jak zweryfikować tag rel=”canonical” poza Google Search Console",[54,13799,13800],{},"Crawlowanie linków wewnętrznych w zaakceptowanych canonicalach",[54,13802,13803],{},"Crawlowanie linków wewnętrznych w nie zaakceptowanych canonicalach",[54,13805,13806],{},"Jak Google kolejkuje URLe z sitemapy",[54,13808,13809],{},"Wykorzystanie lastmod w sitemap.xml przez Googlebota",[54,13811,13812],{},"Wykorzystanie priority w sitemap.xml przez Googlebota",[54,13814,13815],{},"Wykorzystanie frequenty w sitemap.xml przez Googlebota",[54,13817,13818],{},"Jak często Googlebot przetwarza sitemap.xml",[54,13820,13821],{},"Jak Googlebot widzi sitemapę w wersji tekstowe",[54,13823,13824],{},"Różnice w działaniu między sitemap.xml vs sitemap.txt",[54,13826,13827],{},"Jak działa przekierowanie 301, 302, 303, 307 i 308",[54,13829,13830],{},"Jak Googlebot weryfikuje pętle przekierowań",[54,13832,13833],{},"Jak Googlebot weryfikuje łańcuch przekierowań",[54,13835,13836],{},"Różnica między 301 a canonical",[54,13838,13839],{},"Jak działa naprawdę window.location.href",[54,13841,13842],{},"Jak działa naprawdę przekierowanie http-equiv=”Refresh”",[54,13844,13845],{},"Kiedy przekierowanie 302 staje się przekierowaniem 301 (tymczasowe -> permanentne)",[54,13847,13848],{},"Crawlowanie infinity scroll",[54,13850,13851],{},"Crawlowanie produktów widocznych o infinity scroll",[54,13853,13854],{},"Crawlowanie produktów widocznych tylko na stronicowaniu",[54,13856,13857],{},"Crawlowanie stron 404",[54,13859,13860],{},"Crawlowanie stron 410",[54,13862,13863],{},"Crawlowanie stron 404 vs 410",[54,13865,13866],{},"Jak długo Google procesuje \u002F przetwarza adresy URL",[54,13868,13869],{},"Wpływ przekierowań serwerowych ze względu na lokalizację",[54,13871,13872],{},"Jak strony odwiedza Googlebot",[54,13874,13875],{},"Jak często Googlebot crawluje robots.txt",[54,13877,13878],{},"Dlaczego Googlebot nie zawsze podmienia plik robots.txt",[54,13880,13881],{},"Jak stworzyć własny indekser",[54,13883,13884],{},"Jak Googlebot przetwarza URLe w nagłówku HEAD",[54,13886,13887],{},"Jak wymusić informację o Featured Snippet w wynikach wyszukiwania",[54,13889,13890],{},"Róznica między czas crawlowania a indeksowania",[54,13892,13893],{},"Róznica między czasem indeksowania a cacheowania",[54,13895,13896],{},"Dlaczego w wynikach wyszukiwania nie widać tej samej informacji co w Google Search Console",[54,13898,13899],{},"Jak działa Indexing API",[54,13901,13902],{},"Czemu indexing API nie zawsze indeksuje URLe",[54,13904,13905],{},"Jak błędy 500 wpływają na crawl budget",[54,13907,13908],{},"Czy błędy 4** wpływają na crawl budget",[54,13910,13911],{},"Czy przekierowania 3** wpływają na crawl budget",[54,13913,13914],{},"Ile języków posiada Googlebot",[54,13916,13917],{},"Ile linków w linkowaniu wewnętrznym uwzględnia Googlebot",[54,13919,13920],{},"Czy Googlebot zawsze respektuje plik robots.txt",[12,13922,13924],{"id":13923},"testy-content-seo","Testy Content SEO",[678,13926,13927,13930,13933,13936,13939,13942,13945,13948,13951,13954,13957,13960,13963,13966,13969,13972,13975,13978,13981,13984],{},[54,13928,13929],{},"Ile Google indeksuje znaków z Title",[54,13931,13932],{},"Czy h1 ma wpływ na ranking",[54,13934,13935],{},"Jak Googlebot analizuje atrybut alt w obrazach",[54,13937,13938],{},"Czy można wykorzystywać cloaking w serwisie",[54,13940,13941],{},"Czy informacja o cookies wpływa na SEO",[54,13943,13944],{},"Czy page speed jest czynnikiem rankingowym",[54,13946,13947],{},"Czy mobile friendly jest czynnikiem rankingowym",[54,13949,13950],{},"Czy zmianą Title można zepsuć swoje SEO?",[54,13952,13953],{},"Czy komentarze wpływają na SEO?",[54,13955,13956],{},"Jak wpłynąć komentarzami na SEO produktu\u002Fartykułu\u002Fusługi\u002Fkategorii",[54,13958,13959],{},"Czy Google indeksuje ukryte treści",[54,13961,13962],{},"Jak indeksować ukryte treści",[54,13964,13965],{},"Czy liczba paragrafów wpływa na SEO?",[54,13967,13968],{},"Czy Google crawluje adresy URL w treści strony?",[54,13970,13971],{},"Czy duplikacja tresci jest czynnikiem rankingowym?",[54,13973,13974],{},"Kiedy duplikacja tresci nie jest zła w SEO?",[54,13976,13977],{},"Czy schema.org ma wpływ na SEO?",[54,13979,13980],{},"Czy liczba powtórzeń w tekście wpływa na SEO?",[54,13982,13983],{},"Czy istnieje zjawisko Keyword Stuffingu?",[54,13985,13986],{},"Czy synonimy mają wpływ na SEO słowa głównego?",[12,13988,13990],{"id":13989},"testy-link-buildingu","Testy Link Buildingu",[678,13992,13993,13996,13999,14002,14005,14008,14011,14014,14017,14020,14023,14026,14029,14032,14035,14038,14041,14044,14047,14050,14053,14056,14059,14062,14065,14068,14071,14074,14077,14080,14083,14086,14089,14092,14095,14098,14101,14104,14107,14110,14113,14116],{},[54,13994,13995],{},"Ile reputacji przekazuje canonical?",[54,13997,13998],{},"Ile reputacji przekazuje 301?",[54,14000,14001],{},"Canonical vs 301 – co przekazuje więcej mocy?",[54,14003,14004],{},"Czy więcej linków wewnętrznych zwiększa reputację danego URLa?",[54,14006,14007],{},"Czy liczba paragrafów wpływa na wartość linka?",[54,14009,14010],{},"Linki ze stron z negatywnymi opiniami",[54,14012,14013],{},"Linki ze stron z negatywnym sentymentem",[54,14015,14016],{},"Czy podlinkowanie starych wpisów działa",[54,14018,14019],{},"Czy i jak działają linki z niezindeksowanych stron",[54,14021,14022],{},"Czy link wewnętrzny ze strony głównej wpływa na wartość URLa?",[54,14024,14025],{},"Jak zweryfikować działanie zewnętrznego canonicala?",[54,14027,14028],{},"1 link vs 2 linki z tej samej podstrony",[54,14030,14031],{},"Czy linki do wikipedii wpływają na SEO?",[54,14033,14034],{},"Czy linki do mediów społecznościowych zabierają reputacji stronie?",[54,14036,14037],{},"Czy link sitewide jest mocniejszy od linka z artykułu sponsorowanego?",[54,14039,14040],{},"Wpływ linka do strony z kodem http 4**",[54,14042,14043],{},"Wpływ linka do strony z kodem http 5**",[54,14045,14046],{},"Jak szybko uzyskać wartość z linka?",[54,14048,14049],{},"Kiedy i jak przekazywana jest reputacja z linka",[54,14051,14052],{},"Czy linka linków zewnętrzny powoduje spadek reputacji portalu?",[54,14054,14055],{},"Czy na linki ma wpływ widoczność domeny?",[54,14057,14058],{},"Czy na linki ma wpływ liczba domen przychodzących vs liczba domen linkowanych",[54,14060,14061],{},"Jak Googlebot odczytuje atrybut “alt” w linkach zewnętrznych",[54,14063,14064],{},"Czy długość tekstu ma wpływ na wartość linka zewnętrznego?",[54,14066,14067],{},"Jak działają nieistniejące atrybuty rel? dofollow, follow, user generated content, pr10",[54,14069,14070],{},"Ile reputacji przekazuje link domyślny?",[54,14072,14073],{},"Ile reputacji przekazuje link z atrybutem rel=”nofollow”?",[54,14075,14076],{},"Ile reputacji przekazuje link z atrybutem rel=”sponsored”?",[54,14078,14079],{},"Ile reputacji przekazuje link z atrybutem rel=”ugc”?",[54,14081,14082],{},"Porównanie linka follow do nofollow",[54,14084,14085],{},"Jak Google wartościuje atrybuje REL?",[54,14087,14088],{},"Czy target=”_blank” ma wpływ na SEO?",[54,14090,14091],{},"Czy istnieje echo linków?",[54,14093,14094],{},"Ile reputacji przekazuje adres URL w treści (ghostlink)?",[54,14096,14097],{},"Jak Googlebot crawluje przekierowanie 301 między domenami?",[54,14099,14100],{},"Czy drugi link z tej samej domeny do tego samego URLa wpływa na SEO?",[54,14102,14103],{},"Czy drugi link z tej samej domeny do inne URLa w tej samej domenie ma wpływ na SEO?",[54,14105,14106],{},"Czy podlinkowaniem z zewnątrz można zepsuć wartość linka?",[54,14108,14109],{},"Wpływa linka EMA \u002F PMA \u002F URL \u002F Brand",[54,14111,14112],{},"Różnica w reputacji linka EMA vs PMA",[54,14114,14115],{},"Różnica w reputacji linka EMA vs URL",[54,14117,14118],{},"Różnica w reputacji linka EMA vs Brand",[16,14120,14121],{},"Podsumowując, nasza metodologia SEO to przede wszystkim przeprowadzanie testów w kontrolowanym środowisku, aby zapewnić wiarygodne i wartościowe wyniki. Testujemy tylko na naszych własnych domenach z określonymi kryteriami. Każdy test powtarzamy wielokrotnie, aby osiągnąć pewność wyników na poziomie 95%. Koncentrujemy się na jednym elemencie SEO na raz i unikamy łączenia testów, aby uniknąć zniekształcenia danych. ",[16,14123,14124],{},"Nasze testy techniczne obejmują różne aspekty, w tym przeszukiwanie, indeksowanie, przekierowania i zachowanie mapy witryny. Dodatkowo, badamy indeksowanie adresów URL, reputacja linków i wpływ różnych atrybutów linków, a przed nami jeszcze kolejna lista z ponad 500 różnymi czynnikami do przetestowania!",[16,14126,14127],{},"Daj znać, co sądzisz o naszej metodologii i czy przeprowadzasz podobne testy. A może uważasz, że o czymś zapomnieliśmy? Jeżeli tak, koniecznie nas o tym poinformuj i podziel się swoim doświadczeniem.",[16,14129,14130],{},[32,14131],{"alt":34,"src":13510},[12,14133,13514],{"id":13513},[16,14135,13517],{},{"title":34,"searchDepth":190,"depth":190,"links":14137},[14138,14139,14140,14141],{"id":13791,"depth":190,"text":13792},{"id":13923,"depth":190,"text":13924},{"id":13989,"depth":190,"text":13990},{"id":13513,"depth":190,"text":13514},"2023-08-07","Testy SEO przeprowadzane przez specjalistów cieszą się coraz większym zainteresowaniem i stanowią wartościowe źródło wiedzy. W związku z tym postanowiliśmy przeanalizować ponad sto takich testów, skup","\u002Fblog\u002Fimages\u002Ftesty-seo.png",{},"\u002Fblog\u002Ftesty-seo","10 min czytania",{"title":13537,"description":14143},"blog\u002Ftesty-seo","YFNAcCA0ab86yYw6BqwhU_YOyrF8QFGhF6mvvWrN-Is",{"id":14152,"title":14153,"author":377,"body":14154,"category":14580,"coverStyle":197,"date":14581,"description":14582,"excerpt":197,"extension":200,"image":14583,"meta":14584,"navigation":203,"path":14585,"readTime":6251,"seo":14586,"seoDescription":197,"stem":14587,"__hash__":14588},"blog\u002Fblog\u002Fjak-podniesc-liczbe-klikniec-prawie-10-krotnie-czyli-wnioski-z-link-buildingu-dla-jaka-najlepsza-pl.md","Jak podnieść liczbę kliknięć prawie 10-krotnie — czyli wnioski z link buildingu dla jaka-najlepsza.pl",{"type":9,"value":14155,"toc":14569},[14156,14163,14173,14180,14184,14187,14193,14199,14211,14216,14221,14224,14227,14230,14234,14237,14240,14246,14250,14253,14256,14259,14266,14270,14273,14278,14281,14286,14290,14293,14298,14301,14306,14309,14314,14317,14321,14324,14329,14334,14344,14347,14352,14355,14366,14370,14375,14382,14385,14390,14393,14398,14403,14409,14412,14417,14420,14425,14430,14436,14439,14444,14447,14452,14456,14459,14462,14465,14468,14488,14491,14494,14499,14502,14507,14510,14514,14517,14520,14523,14526,14531,14536,14539,14542,14545,14550,14553,14555,14558,14563,14566],[16,14157,14158,14159,14162],{},"Pozyskiwanie linków jest jednym z najważniejszych elementów ",[224,14160,14161],{},"strategii SEO",". Jako jeden z czynników wpływających na pozycjonowanie strony internetowej w wynikach wyszukiwania jest niezwykle istotne dla serwisów, które chcą mieć większą widoczność w Google.",[16,14164,14165,14168,14169,14172],{},[224,14166,14167],{},"Proces pozyskiwania linków prowadzących do twojej strony internetowej nazywamy link buildingiem",". Dobre linki to takie, które pochodzą z wysokiej jakości, autorytatywnych źródeł. Jeśli przekierowują do twojej strony, pomagają w zwiększeniu jej widoczności. Jednak ",[182,14170,5022],{"href":5206,"rel":14171},[349]," nie jest łatwe, wymaga czasu i wysiłku.",[16,14174,14175,14176,14179],{},"Jeden z klientów Linkhouse, właściciel strony jaka-najlepsza.pl zdecydował się na działania z zakresu link buildingu. Aby ułatwić sobie zadanie wykorzystał ",[224,14177,14178],{},"Link Planner, czyli narzędzie do automatyzacji całego procesu",". W tym artykule pokażemy jak klient pozyskał linki i jak te linki wpłynęły na widoczność jego strony w wynikach wyszukiwania. Na koniec podsumujemy wyniki, które dzięki kampani link buildingowej udało mu się uzyskać.",[12,14181,14183],{"id":14182},"szczegóły-kampanii-w-pigułce","Szczegóły kampanii w pigułce",[16,14185,14186],{},"Jaka-najlepsza.pl to strona z rankingami produktów. Testerzy pracujący dla serwisu porównują i recenzują sprzęty AGD, zabawki, elementy wyposażenia domu i szereg innych przedmiotów codziennego użytku. Oprócz wygodnej w użyciu strony oraz pomocnych artykułów właściciel serwisu zdecydował się na kampanię link buildingową, by w bardzo konkurencyjnym środowisku podnieść widoczność strony w Google.",[16,14188,14189,14192],{},[224,14190,14191],{},"CEL:"," Wzrost ruchu organicznego SEO",[16,14194,14195,14198],{},[224,14196,14197],{},"Koszty",": 3900 zł netto",[16,14200,14201,14204,14205,14207,14210],{},[224,14202,14203],{},"Liczba zakupionych linków",": 27",[269,14206],{},[224,14208,14209],{},"Daty kampanii",": 22.01.2023 oraz 03.05.2023",[16,14212,14213],{},[32,14214],{"alt":34,"src":14215},"https:\u002F\u002Flh4.googleusercontent.com\u002F_J3dmsrDLfhPkam-8UpkjXdVGhIAiwI8htTn5pFVjSd_QOBN6pUeYy8UThJxYkkBuLVzoveNWTUY4--DWxov7Ru4VsrOsBJFEP4x_hC4CnINGsYKID1AllLOEiFP_b_8e465ZF06WQiOY3t5qCRWDKc",[16,14217,14218],{},[224,14219,14220],{},"PODSUMOWANIE DLA WITRYNY TL;DR",[16,14222,14223],{},"+620% – wzrost wyświetleń",[16,14225,14226],{},"+920% – wzrost kliknięć",[16,14228,14229],{},"*Prezentowane dane w ujęciu 3 tygodniowym.",[220,14231,14233],{"id":14232},"automatyzacja-link-buildingu-czyli-link-planner","Automatyzacja link buildingu, czyli Link Planner",[16,14235,14236],{},"Żeby ułatwić sobie skomplikowany proces znajdowania i pozyskiwania linków zwrotnych z autorytatywnych portali, klient skorzystał z Link Plannera. Link Planner to nowoczesne narzędzie do budowania linków oparte na sztucznej inteligencji, które pomaga przygotować i realizować kampanie. Pozwala na oszczędność czasu i zasobów, przygotowując kampanię budowania linków w mniej niż minutę, niezależnie od doświadczenia użytkownika.",[16,14238,14239],{},"Narzędzie umożliwia dodanie wytycznych dla kampanii, otrzymanie propozycji dla podstron i słów kluczowych, a następnie dostarcza listę najlepiej pasujących do strony użytkownika portali. Pozwala to na szybki i łatwy zakup linków.",[16,14241,14242],{},[182,14243,14245],{"href":9311,"rel":14244},[349],"Więcej o Link Plannerze dowiesz się tutaj.",[220,14247,14249],{"id":14248},"ai-w-służbie-link-buildingu-wtyczka-linkhouse-do-chatgpt","AI w służbie link buildingu – wtyczka Linkhouse do ChatGPT",[16,14251,14252],{},"W lipcu 2023 premierę miała innowacyjna wtyczka (plugin) Linkhouse do ChatGPT. Wtyczka służy jako wyspecjalizowany asystent w procesie link buildingu. Wykorzystuje sztuczną inteligencję do analizy i pozyskiwania linków zwrotnych dostosowanych do konkretnej domeny i budżetu użytkownika.",[16,14254,14255],{},"Za pomocą pluginu Linkhouse użytkownik może w ciągu kilku minut zaplanować profesjonalne kampanie link buildingowe, wykorzystując wiedzę i doświadczenie, które stanowią podstawę narzędzia Link Planner – źródła wtyczki Linkhouse.",[16,14257,14258],{},"Linkhouse oferuje zautomatyzowanie czasochłonnych procesów, dostosowanie do indywidualnych wymagań i potrzeb użytkownika, a także prostotę i dostępność. Dzięki pluginowi, użytkownik ma dostęp do sprawdzonej bazy linków wraz z ich statystykami, analizę domeny i dobór odpowiednich podstron, a także możliwość zakupu linków „od ręki”. ",[16,14260,14261],{},[182,14262,14265],{"href":14263,"rel":14264},"https:\u002F\u002Flinkhouse.pl\u002F",[349],"Poznaj wtyczkę Linkhouse tutaj.",[12,14267,14269],{"id":14268},"działania-on-site-w-jaka-najlepszapl-w-okresie-kampanii-link-buildingu","Działania On-Site w jaka-najlepsza.pl w okresie kampanii link buildingu",[16,14271,14272],{},"Serwis miał problemy z indeksacją stron typu \u002Ffeed\u002F oraz w okresie kampanii zostały dodane dwa artykuły. Na ten moment stan indeksu jest poprawny.",[16,14274,14275],{},[32,14276],{"alt":34,"src":14277},"https:\u002F\u002Flh3.googleusercontent.com\u002FKXd1PdVn0wyKCGWwY3nlhfWc7hi0DIvdIf2H1VHpu-b30rUXoSTK7ZJDdv1eWrZlL1aGJdG4HwsrEpTPJit9ss7oFB0jVD5hePYaZP-Vr-L3ATgZSQsX5Z9VEq0x13r9PFV4eJpTPG_5HO4to0JCthA",[16,14279,14280],{},"Serwis miał również problem z parametrami Core Web Vitals, które zostały poprawione w maju, a po kolejnych awariach – następnie w czerwcu.",[16,14282,14283],{},[32,14284],{"alt":34,"src":14285},"https:\u002F\u002Flh4.googleusercontent.com\u002FAd5_aqVRk7ndY1nNY0bJhzinwE7femFQ9Zk_5zaPn5T5ASwLSEt0h1IRiV9UAPb-MbMJbzcwcP4kZGVztD0ZYhbdLK5SyJh_f9qLjYjcCz5ygBSMgoUowpJ_5uCR85vAxlxiRrRpOFrxdVdtxHzyH-s",[12,14287,14289],{"id":14288},"ruch-w-witrynie","Ruch w witrynie",[16,14291,14292],{},"Ruch w serwisie jaka-najlepsza.pl od początku kampanii regularnie rośnie. Wyświetlenia rosną dzięki zwiększeniu liczby fraz w TOP10 (najwięcej wyświetleń na jakąkolwiek frazę kluczową). Branża posiada naprawdę silną konkurencję, ponieważ na frazy związane z rankingami czy produktami walczą duże serwisy jak mediaexpert, prorankingi, ceneo czy euro.com.pl.",[16,14294,14295],{},[32,14296],{"alt":34,"src":14297},"https:\u002F\u002Flh6.googleusercontent.com\u002F6O3Fvc4uJuCKlaQ3Y7L-MNOPG1Cwoqlb9-xysFLltfD6DFQ81HkKdBLN2YxoeFe0EWCCEjx7B9v5rGELKDNbz64xr9lxEut86UlvMzJOonWV_fUj9E42Lu76JihM_fdOhfahh7XlPW1gVWqBhjY_tA0",[16,14299,14300],{},"Poniżej przedstawiono estymowany ruch według narzędzia Semrush, który wylicza go na podstawie prawdopodobieństwa kliknięcia fraz widocznych fraz w TOP10. Mimo iż narzędzie estymuje niecałe 100 wejść w czerwcu, to realnie tych kliknięć w czerwcu do 22 czerwca było 280.",[16,14302,14303],{},[32,14304],{"alt":34,"src":14305},"https:\u002F\u002Flh6.googleusercontent.com\u002FMR2AKn4Yo3ZFIoLEGN8YWlss5puxKSz8vgZTjcOkEloLEDtunP6vW6Dx3E186jg8Vhvm1totWI7euHZaXyvo8vZ4jSDiK-jVEoJrgQO9RrDbFrlFUrj5UgV9tHatrhcHWseDgZTV0VbtWp-6WDcKNY4",[16,14307,14308],{},"Na poniższym wykresie (Semrush) pokazano wzrost liczby słów kluczowych, na które widoczny jest serwis jaka-najlepsza.pl. Widać regularny wzrost widoczności serwisu.",[16,14310,14311],{},[32,14312],{"alt":34,"src":14313},"https:\u002F\u002Flh3.googleusercontent.com\u002Fx95Ur6dVP7YXAkWrdUVEJQxNjGxwJ4q35l1CXN_HRYU9ETG5m-yyVDJP_LrEPNAdUOH7IvGRX1HbEvm7fdQKHU5Paydl1NjtIhtRGrhSPMIuBTWFnJCy0-x7XKhKLs0yN4wy2CGTyho6NI1ozv9i1VE",[16,14315,14316],{},"Jak można zauważyć na wszystkich trzech powyższych wykresach, ruch na stronie znacznie wzrósł dzięki kampanii link buildingowej. Kampania trwała od końca stycznia do początku maja, a wykresy jasno pokazują, jak w tym okresie całkowita liczba kliknięć i wyświetleń, szacowany ruch oraz organiczne słowa kluczowe systematycznie rosły. Te wskaźniki nadal rosły w czerwcu, pokazując, jak udana kampania wpływa na ruch, nawet po jej zakończeniu!",[12,14318,14320],{"id":14319},"porównanie-ruchu-w-witrynie","Porównanie ruchu w witrynie",[16,14322,14323],{},"Porównanie ruchu zrobiono na podstawie 21 dni przed pierwszą kampanią oraz analogiczny okres w czerwcu (od początku miesiąca przez 3 tygodnie). ",[16,14325,14326],{},[224,14327,14328],{},"Porównanie ruchu z ostatnich 21 dni do okresu przed pierwszą kampanią",[16,14330,14331],{},[32,14332],{"alt":34,"src":14333},"https:\u002F\u002Flh4.googleusercontent.com\u002FRuZEfgjOvI5r2mV76Yb9JHZBs8sXdy2myM7mgPUiikpkndOsvAtrXZ7QvyhPN2mTJ2LuyCkdrzzruwpY1MIbNM-V8z7CKuYa3mOsKH4job-Cbphw4D69mDBsF9WhiZXdzziUPU7u2po-x7LScUXxZwU",[16,14335,14336,14337,14340,14341],{},"Ruch wzrósł z poziomu 27 kliknięć w okresie trzech tygodni przed kampanią, aż ",[224,14338,14339],{},"do 280 kliknięć w ostatnich trzech tygodniach",". Jest to wzrost na poziomie 720%. ",[224,14342,14343],{},"CTR wzrósł z poziomu 1,9% do 2,7%, a średnia pozycja o ponad 5,4.",[16,14345,14346],{},"W poniższej tabeli pokazaliśmy wzrosty pozycji słów kluczowych, które miały jakąkolwiek widoczność przez pierwszą kampanią. Celowo pominięto tutaj artykuły, które opublikowano już w trakcie prowadzenia kampanii.",[16,14348,14349],{},[32,14350],{"alt":34,"src":14351},"https:\u002F\u002Flh6.googleusercontent.com\u002FoLFj4YTnvJqOsg04MKbltdvoLJg8cqd3IZKmVFiLtc0W3yeLjZGRD3Z6I7VfOZZYECsBwLNI7EZtpUctv6vnv6MEFHGRfy2YJ8AMK9b1qxbzMC-pONPPlFsXNPIDI6x8mPhUXODFJjQ2Cd_lMYCrjxc",[16,14353,14354],{},"Najwyższe awanse pozycji zanotowały",[51,14356,14357,14360,14363],{},[54,14358,14359],{},"jaka pralka do 1500",[54,14361,14362],{},"dobra suszarka do włosów",[54,14364,14365],{},"ranking pralek do 1500",[12,14367,14369],{"id":14368},"linkowane-adresy-url","Linkowane adresy URL",[16,14371,14372],{},[224,14373,14374],{},"Najlepsza suszarka do włosów",[16,14376,14377,14378],{},"URL: ",[182,14379,14380],{"href":14380,"rel":14381},"https:\u002F\u002Fjaka-najlepsza.pl\u002Fnajlepsza-suszarka-do-wlosow\u002F",[349],[16,14383,14384],{},"Wzrost kliknięć i wyświetleń tej strony docelowej wynika z coraz większej widoczności słów kluczowych, które tej stronie odpowiadają. Regularny wzrost widać także w Google Search Console:",[16,14386,14387],{},[32,14388],{"alt":34,"src":14389},"https:\u002F\u002Flh4.googleusercontent.com\u002FDRwTw-_RzCbKXdfZCKOrsn98ZeN6XEeg9FgBXYRhKfWQuehy6vZDBRRul5W1AXm4iHswdVEJ4UlZFu8hRqlWHCCGV328AAQmR2kPzDXBwC1IQCxxh8SNqBo6H-_0vyALf9Tj7JJDXVuZqpCkH6sOZBA",[16,14391,14392],{},"Poniżej z kolei prezentujemy widoczność słów kluczowych tej strony docelowej na podstawie narzędzia Semrush. Widać tutaj wzrost z 20 do ponad 100 słów kluczowych.",[16,14394,14395],{},[32,14396],{"alt":34,"src":14397},"https:\u002F\u002Flh5.googleusercontent.com\u002FSauQ3TRK9zOviFyVyymtjt5zVYWZJzQ8vmQhuCDVnXnhzhVT_1jEWCN47IxUB2oyuEC_KMLV9A1bVsCkypbK5Y-B3Sosc9JFxCOJaIW9cRBi7eD-Nt1gIuj9rFm6n7R8cSwGzrCHQ2FxDIx3pYJTYHw",[16,14399,14400],{},[224,14401,14402],{},"Najlepsza pralka do 1500 zł",[16,14404,14377,14405],{},[182,14406,14407],{"href":14407,"rel":14408},"https:\u002F\u002Fjaka-najlepsza.pl\u002Fnajlepsza-pralka-do-1500-zl\u002F",[349],[16,14410,14411],{},"Na poniższym wykresie widać regularny wzrost już od momentu pozyskania pierwszych linków (po 22 stycznia). Wzrost ten utrzymywał się do kwietnia, a następnie wyświetlenia i kliknięcia się ustabilizowały.",[16,14413,14414],{},[32,14415],{"alt":34,"src":14416},"https:\u002F\u002Flh3.googleusercontent.com\u002FS8LJLplYgUY9M2xfZlTPxLdDGPFaQWvJk5sQUG2C9aCtk_gkLXOW27j-27GtDAYphgOy9WkCGHA7-lbmFJJ8Wb2srXIAOjvecPUVut_ROEDnfsjuvNWzdfxXFD7-WlHSJE7n7zDZokayloAltwsJX7Y",[16,14418,14419],{},"Kumulacja wzrostu fraz kluczowych miała miejsce w kwietniu. Od tamtego czasu podstrona o najlepszych pralkach do 1500zł utrzymuje swoje pozycje. Na początku widoczna na 15 słów kluczowych, obecnie jest widoczna na prawie 80 słów kluczowych.",[16,14421,14422],{},[32,14423],{"alt":34,"src":14424},"https:\u002F\u002Flh5.googleusercontent.com\u002FvkPCUVuQDD2eXLrjOa62cSl4LmeV5VEDnJ_v2Sc3ddnBsbYsmEVI2hjPq8I9m1tvyzfKb-G6fHZPMC32XJYo7DKcz59IMctuSATByrCYY7I8n_PtlOy1dD39bYSnR-FCbpGCxNs9XFR-wldciQkwnvc",[16,14426,14427],{},[224,14428,14429],{},"Najlepsza lodówka wolnostojąca 2023",[16,14431,14377,14432],{},[182,14433,14434],{"href":14434,"rel":14435},"https:\u002F\u002Fjaka-najlepsza.pl\u002Fnajlepsza-lodowka-wolnostojaca-w-2023\u002F",[349],[16,14437,14438],{},"Artykuł został dodany 10 kwietnia, natomiast jego widoczność wzrosła w maju po pozyskaniu do niego linków zewnętrznych. Artykuł od tamtego czasu regularnie zwiększa swoją liczbę kliknięć i wyświetleń.",[16,14440,14441],{},[32,14442],{"alt":34,"src":14443},"https:\u002F\u002Flh3.googleusercontent.com\u002Fupny8hOJ4KXefvJb4bh4B35J7D4FRz7BvKJKCAV4HclE3KQUSwhjXUe2DcpaZOQaZzB3-w2bvv7MrzkBKPbLeIg99rGXMir_oyDflTeL2tZWuVW--l6E6B8atLLqvXA-m0I62qNpVsG765GVpyD2OwM",[16,14445,14446],{},"Według Semrush artykuł jest już widoczny na prawie 50 słów kluczowych.",[16,14448,14449],{},[32,14450],{"alt":34,"src":14451},"https:\u002F\u002Flh3.googleusercontent.com\u002FENWVABwWu7rNhBzh1hSNEDpm2bMFFxHMby0Nn6ddSAq3QyJh7_RU7IhGCeHfhOYaG0Bfkey4akJayj9CXH7Fi1ZNnLDwaamipDkpWrIFbw4KkYKN4zCy7rYAZkoyrQGzGeibVF5LqFD3p5W__VcEhxU",[3892,14453,14455],{"id":14454},"szczegółowe-podsumowanie-kampanii-link-buildingu","Szczegółowe podsumowanie kampanii link buildingu",[16,14457,14458],{},"22.01.2023 – 1650 złotych netto",[16,14460,14461],{},"03.05.2023 – 2250 złotych netto",[16,14463,14464],{},"Liczba pozyskanych linków: 27",[16,14466,14467],{},"Przykładowe pozyskane artykuły z linkami zwrotnymi:",[51,14469,14470,14476,14482],{},[54,14471,14472],{},[182,14473,14474],{"href":14474,"rel":14475},"https:\u002F\u002Furzadza.pl\u002F3321,jak-wybrac-najlepsza-lodowke-do-domu\u002F",[349],[54,14477,14478,227],{},[182,14479,14480],{"href":14480,"rel":14481},"https:\u002F\u002Fredtips.pl\u002Fkobieta\u002Fjak-prawidlowo-suszyc-wlosy.html",[349],[54,14483,14484,227],{},[182,14485,14486],{"href":14486,"rel":14487},"https:\u002F\u002Fwww.przyjaznewnetrze.pl\u002Fjak-wybrac-idealna-pralke",[349],[16,14489,14490],{},"Łączny czas przygotowania obu kampanii: 4 minuty",[16,14492,14493],{},"Narzędzie wykorzystane podczas kampanii: Link Planner",[16,14495,14496],{},[32,14497],{"alt":34,"src":14498},"https:\u002F\u002Flh5.googleusercontent.com\u002FvDjEy1EkQeNQyOiUSQ6ISKm7kQqKHTPWvtaNDEVEBo4bWZWulhw2vGuLRM4PsAKsCP8drLsjv--CYEkrV7LI80iPxBI47CbwQ9YdBgcJwHGFRKy37MIzcCayeu0IUea9rY1xZR82nwX8UXIWwOJ03SA",[16,14500,14501],{},"Na wykresie zaznaczono daty kampanii link buildingowych. Serwis nie był w ogóle widoczny w wyszukiwarce na początku pierwszej kampanii. W momencie pisania tego artykułu ruch wynosi 85 miesięcznie według Semrush.",[16,14503,14504],{},[32,14505],{"alt":34,"src":14506},"https:\u002F\u002Flh3.googleusercontent.com\u002F68Nx0aTPc16_FHStiCHT5wcFLx9hc36ma61OWy8N_uLDZp5uFEgWKZ01baoR9vn_NwIzKF-MDbjwJ9JdShmQT46dMwRnyLP9wA_KQSLDCX6exjP8oznkKjTzhl4o6Q4xPrP1ZpzjEgIh03Qf2KOz6Mo",[16,14508,14509],{},"Przy pierwszej kampanii serwis był widoczny na 40 słów kluczowych. Obecnie jest to 341 słów kluczowych według Semrush.",[12,14511,14513],{"id":14512},"pomoc-link-plannera","Pomoc Link Plannera",[16,14515,14516],{},"Tak jak wspomnieliśmy na wstępie, do zaplanowania i zrealizowania kampanii link buildingowej klient wykorzystał narzędzie Link Planner. Zapewniło ono automatyczną pomoc podczas wyboru adresów URL w obrębie domeny klienta z potencjałem wzrostu oraz przygotowało listę portali do publikacji. ",[16,14518,14519],{},"Dodatkowo, Link Planner przekazał wytyczne copywriterom zapewnianym przez Linkhouse, którzy dostarczyli jakościowe, gotowe do publikacji i zaakceptowane przez klienta teksty.",[16,14521,14522],{},"W ostatnim etapie kampanii zweryfikowaliśmy czy zamówione przez Link Planner publikacje zostały zrealizowane przez wydawców zgodnie z zamówieniem klienta.",[16,14524,14525],{},"Podczas kampanii klient nie wykonywał żadnych innych działań z zakresu link buildingu – za wszystko odpowiadał Link Planner i system publikacji w Linkhouse.",[16,14527,14528],{},[32,14529],{"alt":34,"src":14530},"https:\u002F\u002Flh5.googleusercontent.com\u002F4iQLmI6Q0blvpCF9bWkztgPL1fJmGcMhPkzSS1oo0ZE9ujiMgr0Dw-6Ce1bE-4Y-Q6VksHgLf4BIzR9OYCGzTBIhe65EsRO0DGty89FCSx_LHh3RKsjgkCcqyGQJfWH5PEUERDqCKRD8HOcAvfKGxuQ",[16,14532,14533],{},[224,14534,14535],{},"Uwaga do Google Search Console",[16,14537,14538],{},"Google Search Console to darmowe narzędzie do monitorowania widoczności witryny w Google. Jedną z jego funkcji jest pokazywanie linków zewnętrznych. Stąd też wielu użytkowników pyta – kiedy zobaczę linki pozyskane za pomocą Linkhouse w Google Search Console? Ile z nich będzie widocznych?",[16,14540,14541],{},"Dla 27 linków pozyskanych w obecnej kampanii – w Google Search Console widoczne są 23 linki. Google nie udostępnia nam 100% danych jeżeli chodzi o nasze linki zewnętrzne, dlatego nigdy nie znajdziemy wszystkich linków w panelu Google Search Console.",[16,14543,14544],{},"Pełniejszy monitoring linków zewnętrznych dają specjalistyczne narzędzia takie jak Ahrefs.",[16,14546,14547],{},[32,14548],{"alt":34,"src":14549},"https:\u002F\u002Flh4.googleusercontent.com\u002FXsNyl6QK8thveQDqC-FbjcBBBcwT89GUDhI3ZYjQwf-lS3u8pilwp_vgEujt-OGwZjkZEtcrKd-3Uiw5MPv1TFlaWaEd11fTZduXoJ4YodEOWVxGB5yJ-2mKDKs1LkNlcgIznljYd4LbCHlbcL3R2eo",[16,14551,14552],{},"7 z widocznych tu 30 linków to nie zostało pozyskanych za pomocą platformy Linkhouse.",[3892,14554,818],{"id":817},[16,14556,14557],{},"Co stoi za sukcesem tej kampanii link buildingu? Brak większych błędów technicznych oraz odpowiednie targetowanie słów kluczowych na odpowiednie strony docelowe. Zapewnia to odporność nawet na aktualizacje algorytmu Google’a i pozwala budować silną organiczną pozycję w wyszukiwarce. Dzięki temu linki wewnętrzne i zewnętrzne pozytywnie wpływają na widoczność słów kluczowych jak i całej domeny. ",[16,14559,14560],{},[32,14561],{"alt":34,"src":14562},"https:\u002F\u002Flh3.googleusercontent.com\u002FAki8077HsgmBgonJQlzU5lbLwiRVv80W1duPJke37OEIxqAaTETezfVI2YHsZUHMuvazZy3QTWdF65hp7YMbJ3t9Vk6zEsGZIj7DPTptG5WxPE9u5GpRZLRQ3BO11WHeLI_W_QJm7kDfCyrVW8OFr9s",[16,14564,14565],{},"Kliknięcia z wyszukiwarki wzrosły z kilku do ponad 20 na dzień. Co przy tej konkurencyjności fraz kluczowych oraz krótkim istnieniu serwisu jest dobrym osiągnięciem.",[16,14567,14568],{},"Nie da się zbudować widoczność w konkurencyjnych branżach bez link buildingu. W bardzo konkurencyjnych branżach na link building należy przeznaczyć większy budżet, ale nawet przy bardzo małej konkurencyjności warto za jego pomocą zabezpieczyć pozycję witryny.",{"title":34,"searchDepth":190,"depth":190,"links":14570},[14571,14575,14576,14577,14578,14579],{"id":14182,"depth":190,"text":14183,"children":14572},[14573,14574],{"id":14232,"depth":359,"text":14233},{"id":14248,"depth":359,"text":14249},{"id":14268,"depth":190,"text":14269},{"id":14288,"depth":190,"text":14289},{"id":14319,"depth":190,"text":14320},{"id":14368,"depth":190,"text":14369},{"id":14512,"depth":190,"text":14513},"Case Study Link Planner","2023-07-20","Pozyskiwanie linków jest jednym z najważniejszych elementów strategii SEO. Jako jeden z czynników wpływających na pozycjonowanie strony internetowej w wynikach wyszukiwania jest niezwykle istotne dla","\u002Fblog\u002Fimages\u002Fjak-podniesc-liczbe-klikniec-prawie-10-krotnie-czyli-wnioski-z-link-buildingu-dla-jaka-najlepsza-pl.png",{},"\u002Fblog\u002Fjak-podniesc-liczbe-klikniec-prawie-10-krotnie-czyli-wnioski-z-link-buildingu-dla-jaka-najlepsza-pl",{"title":14153,"description":14582},"blog\u002Fjak-podniesc-liczbe-klikniec-prawie-10-krotnie-czyli-wnioski-z-link-buildingu-dla-jaka-najlepsza-pl","X6LBnVajeIVKoeYBDg_TTi6Kwoj0GuiVTJU8qfK7RF0",{"id":14590,"title":14591,"author":377,"body":14592,"category":1508,"coverStyle":197,"date":14662,"description":14663,"excerpt":197,"extension":200,"image":14664,"meta":14665,"navigation":203,"path":14666,"readTime":1068,"seo":14667,"seoDescription":197,"stem":14668,"__hash__":14669},"blog\u002Fblog\u002Fwtyczka-linkhouse-do-chatgpt-instrukcja.md","Wtyczka Linkhouse do ChatGPT: zdobądź gotową do kupienia listę linków zwrotnych",{"type":9,"value":14593,"toc":14660},[14594,14597,14600,14603,14606,14609,14612,14615,14618,14621,14624,14627,14630,14633,14636,14639,14642,14645,14648,14651,14654,14657],[16,14595,14596],{},"Czy kiedykolwiek zastanawiałeś się, jak poprawić SEO swojej strony internetowej? Jednym z najważniejszych aspektów SEO jest budowanie linków, które pomaga zwiększyć autorytet strony w oczach wyszukiwarek. Dzięki wtyczce Linkhouse, proces ten jest teraz prostszy niż kiedykolwiek.",[16,14598,14599],{},"**Czym jest wtyczka Linkhouse?**",[16,14601,14602],{},"Wtyczka Linkhouse to narzędzie, które pomaga w budowaniu linków do Twojej strony internetowej. Działa poprzez tworzenie ofert na zakup linków od wydawców, które są związane z Twoją branżą i mają wysoki autorytet domeny. Wtyczka automatycznie dobiera najlepsze strony do budowania linków, na podstawie budżetu, który ustalasz.",[16,14604,14605],{},"**Jak zainstalować wtyczkę Linkhouse?**",[16,14607,14608],{},"Instalacja wtyczki Linkhouse jest prosta i szybka. Oto kroki, które musisz podjąć:",[16,14610,14611],{},"1. Przejdź do strony Linkhouse i zaloguj się do swojego konta. Jeśli nie masz jeszcze konta, możesz je łatwo założyć.",[16,14613,14614],{},"2. Po zalogowaniu się, przejdź do sekcji „Wtyczki” w menu.",[16,14616,14617],{},"3. Kliknij przycisk „Pobierz wtyczkę” i zapisz plik na swoim komputerze.",[16,14619,14620],{},"4. Zaloguj się do panelu administracyjnego swojej strony internetowej.",[16,14622,14623],{},"5. Przejdź do sekcji „Wtyczki” i kliknij „Dodaj nową”.",[16,14625,14626],{},"6. Kliknij „Prześlij wtyczkę”, a następnie „Wybierz plik”. Znajdź i wybierz plik wtyczki, który pobrałeś wcześniej.",[16,14628,14629],{},"7. Kliknij „Zainstaluj teraz”, a następnie „Aktywuj wtyczkę”.",[16,14631,14632],{},"Gratulacje! Wtyczka Linkhouse jest teraz zainstalowana i gotowa do użycia.",[16,14634,14635],{},"**Jak korzystać z wtyczki Linkhouse?**",[16,14637,14638],{},"Korzystanie z wtyczki Linkhouse jest równie proste jak jej instalacja. Oto jak to zrobić:",[16,14640,14641],{},"1. W panelu administracyjnym swojej strony internetowej, przejdź do sekcji „Linkhouse”.",[16,14643,14644],{},"2. Wprowadź swój budżet na budowanie linków.",[16,14646,14647],{},"3. Wtyczka automatycznie wybierze najlepsze strony do budowania linków na podstawie Twojego budżetu.",[16,14649,14650],{},"4. Kliknij „Stwórz ofertę” i wtyczka automatycznie stworzy ofertę na zakup linków.",[16,14652,14653],{},"5. Możesz zobaczyć szczegóły oferty, takie jak domeny wydawców, z których będą zakupione linki, oraz ceny za linki.",[16,14655,14656],{},"6. Jeśli jesteś zadowolony z oferty, kliknij „Kup teraz” i wtyczka automatycznie zrealizuje zakup linków.",[16,14658,14659],{},"Dzięki wtyczce Linkhouse, poprawa SEO Twojej strony internetowej jest teraz łatwiejsza niż kiedykolwiek. Zainstaluj wtyczkę już dziś i zobacz, jak Twoja strona rośnie w rankingu wyszukiwarek!",{"title":34,"searchDepth":190,"depth":190,"links":14661},[],"2023-07-13","Z wielką przyjemnością chcemy poinformować o premierze pluginu Linkhouse do ChatGPT. Wtyczkę zbudowaliśmy z wykorzystaniem narzędzi OpenAI. Dzięki narzędziu możesz wykorzystać AI do analizy i pozyskan","\u002Fblog\u002Fimages\u002Fwtyczka-linkhouse-do-chatgpt-instrukcja.png",{},"\u002Fblog\u002Fwtyczka-linkhouse-do-chatgpt-instrukcja",{"title":14591,"description":14663},"blog\u002Fwtyczka-linkhouse-do-chatgpt-instrukcja","4WixyI6KQJ0X5GAxtMKnOHkcsJoZm9HzEFmTl_wzRFE",{"id":14671,"title":14672,"author":14673,"body":14674,"category":14580,"coverStyle":197,"date":15069,"description":15070,"excerpt":197,"extension":200,"image":15071,"meta":15072,"navigation":203,"path":15073,"readTime":858,"seo":15074,"seoDescription":197,"stem":15075,"__hash__":15076},"blog\u002Fblog\u002Flink-planner-case-study-elus-pl.md","Jak zwiększyć ruch organiczny o 50% w ciągu 5 miesięcy? Link Planner: case study Elus.pl","Antoni Pietryga",{"type":9,"value":14675,"toc":15051},[14676,14683,14687,14690,14693,14696,14700,14705,14710,14715,14720,14724,14727,14730,14732,14737,14740,14760,14763,14791,14795,14798,14803,14806,14811,14814,14816,14819,14824,14828,14833,14836,14838,14841,14845,14850,14860,14865,14870,14873,14876,14881,14883,14887,14892,14895,14898,14903,14907,14912,14915,14918,14923,14927,14932,14935,14938,14943,14946,14951,14955,14960,14963,14966,14969,14972,14978,14984,14993,14998,15001,15004,15009,15011,15014,15019,15021,15028,15040],[16,14677,14678,14679,14682],{},"Link building jest jednym z najważniejszych elementów strategii SEO. Linki zewnętrzne są jednym z czynników, które wpływają na pozycjonowanie strony internetowej w wynikach wyszukiwania. Dlatego też ",[182,14680,5022],{"href":5206,"rel":14681},[349]," jest niezwykle istotne dla serwisów internetowych, które chcą mieć większą widoczność organiczną w Google.",[220,14684,14686],{"id":14685},"czym-jest-link-building","Czym jest link building?",[16,14688,14689],{},"Link building jest jednym z najważniejszych elementów strategii SEO. Linki zewnętrzne są jednym z czynników, które wpływają na pozycjonowanie strony internetowej w wynikach wyszukiwania. Dlatego też pozyskiwanie linków jest niezwykle istotne dla serwisów internetowych, które chcą mieć większą widoczność organiczną w Google.",[16,14691,14692],{},"Link building to proces pozyskiwania linków prowadzących do Twojej strony internetowej. Dobre linki pochodzą z wysokiej jakości, autorytatywnych źródeł, co z kolei może pomóc w zwiększeniu widoczności Twojej strony w wynikach wyszukiwania. Pozyskiwanie linków nie jest jednak łatwe i wymaga czasu i wysiłku.",[16,14694,14695],{},"W tym artykule przedstawiono case study z link buildingu, które pokazuje, jak klient pozyskał linki i jak te linki wpłynęły na widoczność jego strony w wynikach wyszukiwania. Pokazano dokładnie strategie i taktyki, które wykorzystano do pozyskania tych linków oraz jakie wyniki osiągnięto. ",[12,14697,14699],{"id":14698},"szczegóły-kampanii","Szczegóły kampanii",[16,14701,14702,14704],{},[224,14703,14191],{}," Wzrost ruchu organicznego SEO",[16,14706,14707,14709],{},[224,14708,14197],{},": 5133 zł netto",[16,14711,14712,14714],{},[224,14713,14203],{},": 33",[16,14716,14717,14719],{},[224,14718,14209],{},": 29.12.2022, 02.02.2023, 07.04.2023, 12.05.2023",[16,14721,14722],{},[224,14723,14220],{},[16,14725,14726],{},"+75% – wzrost widoczności",[16,14728,14729],{},"+50% – wzrost kliknięć",[16,14731,14229],{},[16,14733,14734],{},[32,14735],{"alt":34,"src":14736},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002FCS-elus-1-1024x577.png",[16,14738,14739],{},"Linkowane adresy URL:",[51,14741,14742,14748,14754],{},[54,14743,14744],{},[182,14745,14746],{"href":14746,"rel":14747},"https:\u002F\u002Fwww.elus.pl\u002Fhurtownia-elektryczna-bydgoszcz\u002F",[349],[54,14749,14750],{},[182,14751,14752],{"href":14752,"rel":14753},"https:\u002F\u002Fwww.elus.pl\u002Fprefabrykacja-rozdzielnic-elektrycznych\u002F",[349],[54,14755,14756],{},[182,14757,14758],{"href":14758,"rel":14759},"https:\u002F\u002Fwww.elus.pl\u002Fservices\u002Fprojekty-elektryczne\u002F",[349],[16,14761,14762],{},"Przykładowe linki:",[51,14764,14765,14772,14778,14784],{},[54,14766,14767,227],{},[182,14768,14771],{"href":14769,"rel":14770},"https:\u002F\u002Fddwloclawek.pl\u002Fpl\u002F701_artykuly-sponsorowane\u002F909_energia\u002F56990_prefabrykacja-szaf-sterowniczych---gdzie-jest-potrzebna-i-za-co-odpowiada.html",[349],"https:\u002F\u002Fddwloclawek.pl\u002Fpl\u002F701_artykuly-sponsorowane\u002F909_energia\u002F56990_prefabrykacja-szaf-sterowniczych—gdzie-jest-potrzebna-i-za-co-odpowiada.html",[54,14773,14774,227],{},[182,14775,14776],{"href":14776,"rel":14777},"https:\u002F\u002Fbusinews.pl\u002Fdla-kogo-hurtownia-elektryczna-bydgoszcz-zaprasza-10368\u002F",[349],[54,14779,14780,227],{},[182,14781,14782],{"href":14782,"rel":14783},"https:\u002F\u002Fwww.kociewiak.pl\u002Fartykul\u002F16392,projekty-elektryczne-gdansk-najwazniejsze-informacje",[349],[54,14785,14786],{},[182,14787,14790],{"href":14788,"rel":14789},"https:\u002F\u002Fgwe24.pl\u002Fpl\u002F636_materia-y-partnera\u002F34758_projektowanie-instalacji-elektrycznych-gdansk---oferta-dla-inwestorow.html",[349],"https:\u002F\u002Fgwe24.pl\u002Fpl\u002F636_materia-y-partnera\u002F34758_projektowanie-instalacji-elektrycznych-gdansk—oferta-dla-inwestorow.html",[12,14792,14794],{"id":14793},"on-site-w-eluspl-w-okresie-kampanii-link-buildingu","On-Site w elus.pl w okresie kampanii link buildingu",[16,14796,14797],{},"Stan indeksu w serwisie jest stały. Został dodany nowy artykuł.",[16,14799,14800],{},[32,14801],{"alt":34,"src":14802},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-56-1024x416.png",[16,14804,14805],{},"Core Web Vitals ciągle nie spełnia wymagań na urządzeniach mobilnych.",[16,14807,14808],{},[32,14809],{"alt":34,"src":14810},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-57-1024x367.png",[16,14812,14813],{},"Brak poprawnej optymalizacji Core Web Vitals może wpływać na negatywną ocenę serwisu, co powoduje wolniejsze indeksowanie serwisu czy gorszy ranking w wynikach wyszukiwania.",[12,14815,14289],{"id":14288},[16,14817,14818],{},"Wartość ruchu w serwisie elus.pl po czterech kampaniach link buildingowych wzrosła z poziomu 800$ do poziomu 1200$.",[16,14820,14821],{},[32,14822],{"alt":34,"src":14823},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-58-1024x350.png",[12,14825,14827],{"id":14826},"całkowity-ruch-w-witrynie-z-zaznaczonymi-datami-kampanii","Całkowity ruch w witrynie z zaznaczonymi datami kampanii",[16,14829,14830],{},[32,14831],{"alt":34,"src":14832},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-59-1024x348.png",[16,14834,14835],{},"Kliknięcia wzrosły z poziomu 98 kliknięć (data rozpoczęcia pierwszej kampanii link buildingu) do 144 kliknięć (ostatnia data z pełnymi danymi) i będą z pewnością rosły dalej. Kliknięcia te dotyczą wszystkich podstron w witrynie.",[12,14837,14320],{"id":14319},[16,14839,14840],{},"Żeby lepiej pokazać efekt kampanii link buildingowej, prezentujemy porównanie ruchu wyłącznie dla adresów URL, które istniały w momencie uruchomienia kampanii.",[220,14842,14844],{"id":14843},"porównanie-ruchu-ostatnich-28-dni-z-okresem-przed-pierwszą-kampanią","Porównanie ruchu ostatnich 28 dni z okresem przed pierwszą kampanią",[16,14846,14847],{},[32,14848],{"alt":34,"src":14849},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-60-1024x428.png",[16,14851,14852,14853,14856,14857],{},"Ruch wzrósł z poziomu 1970 kliknięć dla okresu czterech pełnych tygodni przed kampanią, aż ",[224,14854,14855],{},"do 2950 kliknięć do ostatnich czterech tygodni",". Wyświetlenia urosły z powodu wzrostu pozycji. ",[224,14858,14859],{},"CTR wzrósł z poziomu 1,3 na poziom 1,7%.",[16,14861,14862],{},[32,14863],{"alt":34,"src":14864},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-61-1024x463.png",[16,14866,14867],{},[224,14868,14869],{},"Wzrosty pozycji znajdziesz w kolumnie „Pozycje różnice”.",[16,14871,14872],{},"Wzrosty wyświetleń, jak wspomniano wcześniej, wynikają ze wzrostu pozycji spoza TOP10 do TOP10 – co automatycznie powoduje, że rośnie liczba wyświetleń. Ponieważ duża część użytkowników nigdy nie przechodzi do drugiej strony wyników wyszukiwania.",[16,14874,14875],{},"Poniżej na wykresie zaznaczono liczbę dodatkowych wyświetleń fraz, których wzrost wyświetleń wynika z awansu do TOP10.",[16,14877,14878],{},[32,14879],{"alt":34,"src":14880},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-62-1024x458.png",[12,14882,14369],{"id":14368},[220,14884,14886],{"id":14885},"hurtownia-elektryczna-bydgoszcz","Hurtownia elektryczna Bydgoszcz",[16,14888,14889],{},[32,14890],{"alt":34,"src":14891},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-63-1024x204.png",[16,14893,14894],{},"Fraza „hurtownia elektryczna bydgoszcz” linkowana była na początku stycznia, gdy serwis zajmował na nią pozycję 11, obecnie jest to pozycja 5.",[16,14896,14897],{},"Ruch URLa według Ahrefs wzrósł ponad dwukrotnie.",[16,14899,14900],{},[32,14901],{"alt":34,"src":14902},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-64-1024x433.png",[220,14904,14906],{"id":14905},"prefabrykacja-rozdzielnic-elektrycznych","Prefabrykacja rozdzielnic elektrycznych",[16,14908,14909],{},[32,14910],{"alt":34,"src":14911},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-65-1024x265.png",[16,14913,14914],{},"Fraza „prefabrykacja rozdzielnic elektrycznych” linkowana była na początku kwietnia, gdy serwis zajmował na nią pozycję 10, obecnie jest to pozycja 3.",[16,14916,14917],{},"Ruch URLa według Ahrefs wzrósł ponad dwukrotnie. Strona ta została dodana do serwisu w marcu.",[16,14919,14920],{},[32,14921],{"alt":34,"src":14922},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-66-1024x415.png",[220,14924,14926],{"id":14925},"projekty-elektryczne","Projekty elektryczne",[16,14928,14929],{},[32,14930],{"alt":34,"src":14931},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-67-1024x573.png",[16,14933,14934],{},"Ten adres URL przedstawiono na podstawie wyświetleń, ponieważ przed linkowaniem nie miał żadnej widoczności. Widoczność zaczęła się pojawiać po linkach.",[16,14936,14937],{},"Przykłady rosnących pozycji.",[16,14939,14940],{},[32,14941],{"alt":34,"src":14942},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-68-1024x532.png",[16,14944,14945],{},"Pojawianie się wielu pozycji według Ahrefs.",[16,14947,14948],{},[32,14949],{"alt":34,"src":14950},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-69-1024x641.png",[12,14952,14954],{"id":14953},"szczegóły-kampanii-link-buildingu","Szczegóły kampanii link buildingu",[16,14956,14957],{},[224,14958,14959],{},"Koszt:",[16,14961,14962],{},"29.12.2022 – 1370 złotych netto",[16,14964,14965],{},"02.02.2023 – 600 złotych netto",[16,14967,14968],{},"07.04.2023 – 2060 złotych netto",[16,14970,14971],{},"12.05.2023 – 1100 złotych netto",[16,14973,14974,14977],{},[224,14975,14976],{},"Liczba pozyskanych linków:"," 33",[16,14979,14980,14983],{},[224,14981,14982],{},"Łączny czas przygotowania obu kampanii:"," 12 minut",[16,14985,14986,947,14989],{},[224,14987,14988],{},"Narzędzie wykorzystane podczas kampanii:",[182,14990,14992],{"href":9311,"rel":14991},[349],"Link Planner",[16,14994,14995],{},[32,14996],{"alt":34,"src":14997},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-70-1024x245.png",[16,14999,15000],{},"Na wykresie z Senuto zaznaczono daty kampanii link buildingu. Widoczność wzrosła z 1100 do prawie 2000 fraz kluczowych.",[16,15002,15003],{},"Dane dotyczące bezpośredniej sprzedaży przez serwis nie zostały przekazane.",[16,15005,15006],{},[32,15007],{"alt":14672,"src":15008},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002FLink-planner.png",[12,15010,14513],{"id":14512},[16,15012,15013],{},"Klient każdorazowo wykorzystał tryb, w którym samodzielnie podawał adresy URL, które chce linkować. Poniżej przykład jednej z ofert – dla linkowania projektów elektrycznych.",[16,15015,15016],{},[32,15017],{"alt":34,"src":15018},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F07\u002Funnamed-71-1024x230.png",[12,15020,818],{"id":817},[16,15022,15023,15024,15027],{},"Jeśli chcesz zwiększyć widoczność swojej strony w wynikach wyszukiwania Google, koniecznie zwróć uwagę na pozyskiwanie linków zewnętrznych. To proces wymagający czasu i wysiłku, ale warto go podjąć, ponieważ linki z autorytatywnych źródeł mogą pomóc w osiągnięciu lepszych wyników SEO. Przedstawione case study pokazuje, jak klient ",[224,15025,15026],{},"zwiększył ruch organiczny swojej strony o 50% dzięki pozyskaniu 33 jakościowych linków za koszt 5130 zł netto",". To imponujący wynik, który warto wziąć pod uwagę przy podejmowaniu decyzji o inwestycji w link building.",[16,15029,15030,15031,15035,15036,15039],{},"Jeżeli nie znasz się na link buildingu, możesz wysłać do nas ",[182,15032,15034],{"href":11499,"rel":15033},[349],"brief"," lub skorzystać z gotowego narzędzia ",[182,15037,14992],{"href":9311,"rel":15038},[349],", które podpowie Ci, jakie obecnie masz potencjały w witrynie oraz gdzie pozyskać linki w danym budżecie, aby zmaksymalizować efektywność.",[16,15041,15042,1142,15047,4999],{},[182,15043,15046],{"href":15044,"rel":15045},"https:\u002F\u002Flinkhouse.pl\u002Ftopics\u002Fcase-study-link-planner\u002F",[349],"Przeczytaj kolejne case study",[182,15048,15050],{"href":4734,"rel":15049},[349],"utwórz darmowe konto",{"title":34,"searchDepth":190,"depth":190,"links":15052},[15053,15054,15055,15056,15057,15058,15061,15066,15067,15068],{"id":14685,"depth":359,"text":14686},{"id":14698,"depth":190,"text":14699},{"id":14793,"depth":190,"text":14794},{"id":14288,"depth":190,"text":14289},{"id":14826,"depth":190,"text":14827},{"id":14319,"depth":190,"text":14320,"children":15059},[15060],{"id":14843,"depth":359,"text":14844},{"id":14368,"depth":190,"text":14369,"children":15062},[15063,15064,15065],{"id":14885,"depth":359,"text":14886},{"id":14905,"depth":359,"text":14906},{"id":14925,"depth":359,"text":14926},{"id":14953,"depth":190,"text":14954},{"id":14512,"depth":190,"text":14513},{"id":817,"depth":190,"text":818},"2023-07-06","Zwiększenie ruchu organicznego o 50% w ciągu 5 miesięcy jest ambitnym celem, który wymaga dobrze opracowanej strategii. Studium przypadku Elus.pl pokazuje, jak można skutecznie zwiększyć ruch organicz","\u002Fblog\u002Fimages\u002Flink-planner-case-study-elus-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-elus-pl",{"title":14672,"description":15070},"blog\u002Flink-planner-case-study-elus-pl","8_FSLPfotwy4cDwrd4Y5lewcdzIguzvrVXn-ksPHLm0",{"id":15078,"title":15079,"author":377,"body":15080,"category":5063,"coverStyle":197,"date":15360,"description":15361,"excerpt":197,"extension":200,"image":15362,"meta":15363,"navigation":203,"path":15364,"readTime":5370,"seo":15365,"seoDescription":197,"stem":15366,"__hash__":15367},"blog\u002Fblog\u002Fminimum-value-to-index-minimalna-wartosc-do-zaindeksowania-w-wyszukiwarce.md","Minimum Value to Index — minimalna wartość do zaindeksowania w wyszukiwarce",{"type":9,"value":15081,"toc":15344},[15082,15085,15088,15091,15095,15104,15107,15112,15115,15118,15123,15129,15133,15136,15140,15143,15166,15170,15173,15193,15197,15200,15223,15227,15230,15233,15236,15240,15247,15250,15254,15257,15265,15268,15271,15282,15287,15290,15295,15298,15300,15303,15306,15310,15313,15316,15319,15322,15324,15327,15330,15333,15336,15340,15342],[16,15083,15084],{},"Jeżeli chcesz zaistnieć w wynikach organicznych Google twój serwis musi znajdować się w indeksie Google. Indeks Google to baza danych do której trafiają adresy URL po przetworzeniu przez Googlebota (robota Google).",[16,15086,15087],{},"Jeżeli Googlebot oceni, że dany adres URL ma odpowiednią jakość to adres trafi do indeksu, natomiast jeżeli adres URL nie zdobędzie odpowiedniej oceny to Google podejmie decyzję o nie indeksowaniu danego adresu URL. ",[16,15089,15090],{},"Kluczem do odpowiedniej optymalizacji jest zrozumienie, co i jak ocenia Google w danym adresie URL.",[12,15092,15094],{"id":15093},"co-to-jest-minimalna-wartość-do-indeksowania","Co to jest minimalna wartość do indeksowania?",[16,15096,15097,15098,15103],{},"Teorię MVI – minimalnej wartości do indeksowania – badamy od listopada 2022 roku. Zaprezentowaliśmy ją w grudniu tego samego roku na webinarze, w którym opowiadaliśmy o tym, jak stworzyć własny indekser linków zewnętrznych (",[182,15099,15102],{"href":15100,"rel":15101},"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FutO0FgEpeak?feature=share&t=2458",[349],"link","). Teoria mówi, że za każdy element pod danym adresem URL zdobywamy określone punkty i jeżeli osiągniemy odpowiednią ilość punktów (wartość) to Google doda dany adres URL do indeksu.",[16,15105,15106],{},"Według naszej teorii Googlebot ocenia każdy adres URL punktowo. Za każdy czynnik\u002Fsygnał rankingowy strona otrzymuje punkty i jeżeli zgromadzi ich minimum powiedzmy 100 (na przykład) to Google wrzuca taką stronę do indeksu. Cały problem polega na tym, że nie wiemy, za co i ile otrzymujemy punktów oraz jakie mogą być krytyczne elementy, które wpływają na dodanie strony do indeksu Google.",[16,15108,15109],{},[32,15110],{"alt":34,"src":15111},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FMVI-points.png",[16,15113,15114],{},"Niedawny wyciek kodu z Yandexa udowadnia poniekąd naszą teorię. Wyciek pokazał, że za każdy czynnik w algorytmie strona otrzymuje punkty. Za niektóre czynniki otrzymuje się więcej punktów, za niektóre mniej. Efektem jest suma zgromadzonych punktów, które w trakcie życia strony internetowej mogą ulegać zmianie.",[16,15116,15117],{},"Na przykład wiek linku może wpływać na jego wartość. Powyżej 3 lat przyjmuje się wartość 1.",[16,15119,15120],{},[32,15121],{"alt":34,"src":15122},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fyandex-age-link.png",[16,15124,11940,15125],{},[182,15126,15127],{"href":15127,"rel":15128},"https:\u002F\u002Fyandex-explorer.herokuapp.com\u002Ffactor\u002Fweb_production\u002FLinkAge",[349],[12,15130,15132],{"id":15131},"jakie-czynniki-wpływają-na-mvi","Jakie czynniki wpływają na MVI?",[16,15134,15135],{},"Czynniki wpływające na ranking podzieliliśmy na te, które dotyczą konkretnego adresu URL (onURL) oraz te, które wpływają na dany adres URL z zewnątrz (offURL). Oprócz tego na utrzymywanie strony w indeksie mogą świadczyć sygnały użytkowników (URLsignals). Czynnikami z zewnątrz mogą być inne adresy URL w tej samej domenie, jak i inne domeny.",[220,15137,15139],{"id":15138},"onurl-onpage","onURL \u002F onPage",[16,15141,15142],{},"Do czynników onURL zaliczamy:",[51,15144,15145,15148,15151,15154,15157,15160,15163],{},[54,15146,15147],{},"całą indeksowaną treść na danej podstronie (nagłówek, stopkę, sidebar i treść główną)",[54,15149,15150],{},"wartość merytoryczna artykułu (#fake)",[54,15152,15153],{},"szybkość crawlowania adresu URL (Time to First Byte z pobraniem całego kodu html)",[54,15155,15156],{},"bezpieczeństwo czyli posiadanie SSL",[54,15158,15159],{},"mobilność czyli dostosowanie do urządzeń mobilnych",[54,15161,15162],{},"liczba linków wewnętrznych",[54,15164,15165],{},"liczba linków wychodzących z danego adresu URL.",[220,15167,15169],{"id":15168},"offurl-offpage","offURL \u002F offPage",[16,15171,15172],{},"Do czynników offURL zaliczamy:",[51,15174,15175,15178,15181,15184,15187,15190],{},[54,15176,15177],{},"liczbę i jakość linków wewnętrznych",[54,15179,15180],{},"liczbę i jakość linków zewnętrznych",[54,15182,15183],{},"konsolidacje zduplikowanych adresów URL poprzez znacznik rel canonical",[54,15185,15186],{},"liczbę znalezionych wzmianek bez linków w Internecie (sitemap, adres URL w treści strony)",[54,15188,15189],{},"wartość domeny na której znajduje się URL",[54,15191,15192],{},"błędy serwera na której znajduje się domena.",[220,15194,15196],{"id":15195},"urlsignals-pagesignals","URLsignals \u002F PageSignals",[16,15198,15199],{},"Do czynników URLsignals mogą należeć:",[51,15201,15202,15205,15208,15211,15214,15217,15220],{},[54,15203,15204],{},"Core Web Vitals wyliczony na podstawie ruchu od użytkowników (ten element zaobserwowaliśmy)",[54,15206,15207],{},"wysoki Bounce Rate przy niskim Dwell Time",[54,15209,15210],{},"mniejsze zaangażowanie użytkowników w stosunku do konkurencji",[54,15212,15213],{},"statystycznie niższy CTR w wynikach wyszukiwania",[54,15215,15216],{},"zgłoszenia od użytkowników, że na stronie znajdują się treści spamerskie czy złośliwe oprogramowanie",[54,15218,15219],{},"zgłoszenia od użytkowników, że strona jest tylko dla widzów dorosłych",[54,15221,15222],{},"częstotliwość zmian \u002F reindeksacji danego adresu URL.",[12,15224,15226],{"id":15225},"badania-mvi","Badania MVI",[16,15228,15229],{},"Przeprowadziliśmy już kilkanaście badań powyżej przedstawionej teorii. Poniżej przedstawiamy 3 badania, które mogą świadczyć o tym, że te czynniki mają kluczowe znaczenie w podjęciu decyzji przez Google czy dany adres URL powinien zostać dodany do indeksu. ",[16,15231,15232],{},"Metodologicznie badaliśmy te czynniki w taki sposób, że najpierw próbowaliśmy zaindeksować adres URL (z jakimś celowo wykonanym przez nas błędem) za pomocą sitemapy lub Indexing API i jeżeli adres nie trafiał do indeksu to naprawialiśmy ten błąd i na nowo próbowaliśmy go zaindeksować.",[16,15234,15235],{},"W większości przypadków od crawlowania adresu Googlebot potrzebuje od kilku minut do 24 godzin (bardzo rzadko do 48 godzin), aby przetworzyć adres URL i podjąć decyzję czy dany adres URL znajdzie się w indeksie.",[220,15237,15239],{"id":15238},"ssl-https","SSL \u002F HTTPS",[16,15241,15242,15243,15246],{},"Stworzyliśmy artykuł ",[949,15244,15245],{},"orphan page"," (czyli bez linku zwrotnego), który umieściliśmy pod adresem HTTP:\u002F\u002F bez SSLa. Po kilkukrotnej wysyłce Googlebota pod ten adres – nie trafiał on do indeksu. Po zmianie na HTTPS i wysłanie Googlebota adres trafił do indeksu w przeciągu kilku godzin. ",[16,15248,15249],{},"Żeby zweryfikować tę obserwację, usunęliśmy URL z indeksu i wróciliśmy do adresu z HTTP:\u002F\u002F. Adres znowu adres nie trafiał do indeksu, aż do po ponownej zmiany na HTTPS, która sprawiła, że adres bardzo szybko znalazł się w indeksie.",[220,15251,15253],{"id":15252},"mobilność","Mobilność",[16,15255,15256],{},"Stworzyliśmy artykuł orphan pages, na którym popełniliśmy dwa błędy:",[51,15258,15259,15262],{},[54,15260,15261],{},"elementy klikalne zbyt blisko siebie",[54,15263,15264],{},"treść szersza niż ekran",[16,15266,15267],{},"I po wysłaniu Googlebota – znowu adres nie chciał trafić do indeksu. Po poprawkach – artykuły zawsze trafiały do indeksu w przeciągu kilku godzin po wysłaniu Googlebota.",[16,15269,15270],{},"Ten sam problem pojawił się w serwisie linkhouse.net, gdzie mieliśmy 3 problemy ze stroną o opiniach:",[51,15272,15273,15276,15279],{},[54,15274,15275],{},"za mała czcionka",[54,15277,15278],{},"klikalne elementy zbyt blisko siebie",[54,15280,15281],{},"treść szersza niż ekran.",[16,15283,15284],{},[32,15285],{"alt":34,"src":15286},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fcrawl-success-1024x345.png",[16,15288,15289],{},"Po poprawieniu tego problemu strona po crawlowaniu została do indeksu dodana w przeciagu kilku godzin.",[16,15291,15292],{},[32,15293],{"alt":34,"src":15294},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fulr-on-google-1024x621.png",[16,15296,15297],{},"Jak widać, strona bezpiecznie siedzi w indeksie Google.",[220,15299,10620],{"id":10617},[16,15301,15302],{},"W tym przypadku użyliśmy podobnej metodologii jak w powyższych przypadkach. Opublikowaliśmy poprawne unikatowe artykuły bez dodatkowego linkowania zawierające od 700 do 1200 znaków. Żaden z nich nie trafiał do Google, aż do momentu ustawienia dodatkowego podlinkowania zewnętrznego. Wówczas każdy z nich znalazł się w indeksie Google. ",[16,15304,15305],{},"Dla nas oznaczało to, że wartość merytoryczna artykułu nie jest interpretowana jako najlepsza. Natomiast czynnik zewnętrzny jakim są backlinki sprawił, że artykuł zyskiwał na wartości i Google dodawał go do swojego indeksu.",[12,15307,15309],{"id":15308},"jak-poprawić-wynik-adresu-url","Jak poprawić wynik adresu URL?",[16,15311,15312],{},"Na podstawie analiz przypadków, które omówiliśmy, widzimy, że istnieje kilka kluczowych technik, których możesz użyć, aby upewnić się, że twoja strona spełnia wymogi MVI.",[16,15314,15315],{},"Po pierwsze, upewnij się, że twój adres URL jest bezpieczny, używając protokołu HTTPS. Widzimy, że Google wysoko ocenia strony z takim szyfrowaniem. Zapewni on również większe bezpieczeństwo zarówno tobie, jak i użytkownikom końcowym.",[16,15317,15318],{},"Następnie weź pod uwagę, jak twoja strona działa na urządzeniach mobilnych. Jeśli zostanie to zaniedbane, a treść nie zostanie zoptymalizowana pod kątem różnych rozmiarów ekranu i elementów sterujących dotykowych, Google może nie zaakceptować twojej strony w indeksie. W razie potrzeby omów tę kwestię z developerem lub specjalistą SEO.",[16,15320,15321],{},"Wreszcie, i być może najważniejsze, upewnij się, że twoja strona ma wiele linków zwrotnych, aby poprawić postrzeganą wartość adresu URL. Możesz to zrobić na wiele sposobów, od pisania dodatkowych blogów we własnym zakresie po korzystanie z usług Linkhouse w celu zapełnienia bogatego profilu linków. Bez względu na to, jak zdecydujesz to zrobić, dodanie zewnętrznych linków do strony ma wyraźny wpływ na to, czy twoja strona zostanie zaindeksowana.",[12,15323,818],{"id":817},[16,15325,15326],{},"Mamy nadzieję, że udało się nam udowodnić, że teoria Minimum Value to Index ma mocne podstawy Googleowskim systemie przetwarzania i oceniania każdego crawlowanego adres URL. ",[16,15328,15329],{},"MVI to powód dla którego adresy URL trafiają do indeksu Google lub nie. Dlatego pamiętaj, aby weryfikować adresy URL, które nie chcą trafić do indeksu. W większości przypadków wynika to właśnie z oceny jaką otrzymał dany adres URL.",[16,15331,15332],{},"Bez spełniania warunków indeksacji – nie zaistniejesz w wynikach organicznych. Dbaj o technikalia, content oraz o linki zewnętrzne. Te ostatnie najszybciej pomagają w indeksacji adresów URL. ",[16,15334,15335],{},"Powodzenia w optymalizacji – do zobaczenia w SERPach.",[16,15337,15338],{},[32,15339],{"alt":34,"src":13510},[12,15341,13514],{"id":13513},[16,15343,13517],{},{"title":34,"searchDepth":190,"depth":190,"links":15345},[15346,15347,15352,15357,15358,15359],{"id":15093,"depth":190,"text":15094},{"id":15131,"depth":190,"text":15132,"children":15348},[15349,15350,15351],{"id":15138,"depth":359,"text":15139},{"id":15168,"depth":359,"text":15169},{"id":15195,"depth":359,"text":15196},{"id":15225,"depth":190,"text":15226,"children":15353},[15354,15355,15356],{"id":15238,"depth":359,"text":15239},{"id":15252,"depth":359,"text":15253},{"id":10617,"depth":359,"text":10620},{"id":15308,"depth":190,"text":15309},{"id":817,"depth":190,"text":818},{"id":13513,"depth":190,"text":13514},"2023-06-27","Jeżeli chcesz zaistnieć w wynikach organicznych Google twój serwis musi znajdować się w indeksie Google. Indeks Google to baza danych do której trafiają adresy URL po przetworzeniu przez Googlebota (r","\u002Fblog\u002Fimages\u002Fminimum-value-to-index-minimalna-wartosc-do-zaindeksowania-w-wyszukiwarce.png",{},"\u002Fblog\u002Fminimum-value-to-index-minimalna-wartosc-do-zaindeksowania-w-wyszukiwarce",{"title":15079,"description":15361},"blog\u002Fminimum-value-to-index-minimalna-wartosc-do-zaindeksowania-w-wyszukiwarce","Nkb-3GrpHnKdTxNiVOZA6K6nMoRbnnc5iQB2oEsO4zA",{"id":15369,"title":15370,"author":377,"body":15371,"category":14580,"coverStyle":197,"date":15769,"description":15770,"excerpt":197,"extension":200,"image":15771,"meta":15772,"navigation":203,"path":15773,"readTime":5370,"seo":15774,"seoDescription":197,"stem":15775,"__hash__":15776},"blog\u002Fblog\u002Fjak-biurospolki-pl-zwiekszylo-widocznosc-w-google-case-study-z-link-plannera.md","Jak biurospolki.pl zwiększyło widoczność w Google — case study z Link Plannera",{"type":9,"value":15372,"toc":15745},[15373,15376,15380,15383,15390,15394,15397,15400,15402,15406,15412,15417,15422,15427,15431,15434,15439,15448,15451,15456,15462,15465,15515,15519,15522,15528,15536,15541,15546,15548,15553,15556,15559,15563,15568,15571,15581,15585,15588,15593,15601,15603,15606,15610,15615,15618,15621,15626,15630,15633,15637,15640,15644,15649,15656,15660,15665,15671,15675,15680,15687,15690,15695,15697,15700,15703,15709,15713,15716,15721,15723,15733],[16,15374,15375],{},"Pozyskiwanie linków jest jednym z najważniejszych elementów strategii SEO. Linki zewnętrzne to jeden z kluczowych czynników, które wpływają na pozycjonowanie strony internetowej w wynikach wyszukiwania. Dlatego właściciele serwisów, którzy chcą mieć większą widoczność w Google decydują się na pozyskiwanie linków.",[220,15377,15379],{"id":15378},"na-czym-polega-link-building","Na czym polega link building?",[16,15381,15382],{},"Jeśli jeszcze nie wiesz, na czym polega link building, to jesteś w idealnym miejscu. Dzięki naszemu case study poznasz rozwiązania, które ułatwiają budowanie silnej pozycji strony internetowej w Google. Linkhouse od lat tworzy narzędzia, które ułatwiają i przyspieszają ten zwykle żmudny proces.",[16,15384,15385,15386,15389],{},"Budowanie linków to proces pozyskiwania odnośników prowadzących do danej strony internetowej. Dobre linki pochodzą z wysokiej jakości, autorytatywnych źródeł, co z kolei prowadzi do zwiększenia widoczności Twojej witryny. Jednak ",[182,15387,5022],{"href":5206,"rel":15388},[349]," nie jest łatwe i wymaga czasu i wysiłku.",[220,15391,15393],{"id":15392},"wykorzystanie-link-plannera-do-pozycjonowania","Wykorzystanie Link Plannera do pozycjonowania",[16,15395,15396],{},"Dlatego stworzyliśmy narzędzie Link Planner, które nie tylko wyszukuje strony, z których można bezpiecznie pozyskać wartościowe linki, ale także ułatwia proces zakupu artykułów z odnośnikami.",[16,15398,15399],{},"Jak Link Planner działa w praktyce pokazuje przykład serwisu biurospolki.pl. Przedstawiamy strategie i taktyki, które wykorzystano, aby pozyskać linki dla biurospolki.pl oraz jakie wyniki udało się dzięki temu osiągnąć.",[12,15401,14699],{"id":14698},[16,15403,15404,14192],{},[224,15405,14191],{},[16,15407,15408,15411],{},[224,15409,15410],{},"Koszt",": 5700 zł netto",[16,15413,15414,15416],{},[224,15415,14203],{},": 41",[16,15418,15419,15421],{},[224,15420,14209],{},": 29.08.2022 oraz 17.01.2023",[16,15423,15424],{},[32,15425],{"alt":34,"src":15426},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FObrazek-wyrozniajacy-na-bloga-4-1024x577.png",[12,15428,15430],{"id":15429},"działania-on-site-w-biurospolkipl-w-okresie-kampanii-link-buildingu","Działania On-Site w biurospolki.pl w okresie kampanii link buildingu",[16,15432,15433],{},"Optymalizacja strony pod wyszukiwarkę to cały szereg działań. Wśród nich niezwykle istotna jest praca samego serwisu, na przykład prędkość ładowania. Klient poinformował nas, że pracował nad tym elementem, czego dowodzi zrzut ekranu poniżej:",[16,15435,15436],{},[32,15437],{"alt":34,"src":15438},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage7-1024x280.png",[16,15440,15441,15442,15447],{},"Klient zapewnił spełnienie ",[182,15443,15446],{"href":15444,"rel":15445},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fcore-web-vitals?hl=pl",[349],"wymogów Core Web Vitals"," na urządzeniach mobilnych na stałym dobrym poziomie.",[16,15449,15450],{},"W chwili pisania tego tekstu, dla komputerów stacjonarnych niestety ciągle wymogi Core Web Vitals nie zostały spełnione:",[16,15452,15453],{},[32,15454],{"alt":34,"src":15455},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage12-1024x280.png",[16,15457,15458,15459],{},"Jest to istotne, ponieważ brak poprawnej optymalizacji Core Web Vitals może wpływać na negatywną ocenę serwisu. ",[224,15460,15461],{},"Powoduje to wolniejsze indeksowanie czy gorszy ranking w wynikach wyszukiwania.",[16,15463,15464],{},"Obok performence’u strony, bardzo istotnym elementem jest content. Klient utworzył więc kilka artykułów blogowych. Oto one:",[51,15466,15467,15473,15479,15485,15491,15497,15503,15509],{},[54,15468,15469],{},[182,15470,15471],{"href":15471,"rel":15472},"https:\u002F\u002Fbiurospolki.pl\u002Fspolka-vat\u002F",[349],[54,15474,15475],{},[182,15476,15477],{"href":15477,"rel":15478},"https:\u002F\u002Fbiurospolki.pl\u002Fkup\u002F",[349],[54,15480,15481],{},[182,15482,15483],{"href":15483,"rel":15484},"https:\u002F\u002Fbiurospolki.pl\u002Fwynagrodzenie-w-spolce\u002F",[349],[54,15486,15487],{},[182,15488,15489],{"href":15489,"rel":15490},"https:\u002F\u002Fbiurospolki.pl\u002Fprzeksztalcenie-jdg\u002F",[349],[54,15492,15493],{},[182,15494,15495],{"href":15495,"rel":15496},"https:\u002F\u002Fbiurospolki.pl\u002Fjak-zalozyc-spolke-z-o-o-2\u002F",[349],[54,15498,15499],{},[182,15500,15501],{"href":15501,"rel":15502},"https:\u002F\u002Fbiurospolki.pl\u002Fzmiana-umowy-spolki-z-o-o\u002F",[349],[54,15504,15505],{},[182,15506,15507],{"href":15507,"rel":15508},"https:\u002F\u002Fbiurospolki.pl\u002Fjak-wyplacac-pieniadze-w-spolce\u002F",[349],[54,15510,15511],{},[182,15512,15513],{"href":15513,"rel":15514},"https:\u002F\u002Fbiurospolki.pl\u002Fadres-e-doreczen\u002F",[349],[12,15516,15518],{"id":15517},"ruch-w-witrynie-po-kampaniach-link-buildingowych","Ruch w witrynie po kampaniach link buildingowych",[16,15520,15521],{},"Wartość ruchu w serwisie biurospolki.pl po dwóch kampaniach link buildingowych wzrosła z poziomu 366$ do poziomu 1134$. Wzrost wartości ruchu wynosi już 210% dla całego serwisu. Widzimy to poniżej. Linie pionowe oznaczają daty przeprowadzenia kampanii w Link Plannerze, a strzałka obrazuje trend.",[16,15523,15524,15527],{},[224,15525,15526],{},"Wartość ruchu z wyszukiwarki",", znana także jako wartość ruchu organicznego, odnosi się do wartości ekonomicznej generowanej przez użytkowników, którzy odwiedzają stronę internetową poprzez wyszukiwarkę.",[16,15529,15530,15531,15535],{},"Można ją mierzyć na przykład w zaawansowanym narzędziu ",[182,15532,1405],{"href":15533,"rel":15534},"https:\u002F\u002Fahrefs.com\u002F",[349],", tak widać na screenshocie. Przedstawiona wartość ruchu z wyszukiwarki to estymacja wykonywana Ahrefs na podstawie trudności i pozycji fraz kluczowych.",[16,15537,15538],{},[32,15539],{"alt":34,"src":15540},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage10-1024x345.png",[16,15542,15543],{},[949,15544,15545],{},"Dane dotyczące bezpośredniej sprzedaży nie zostały przez serwis przekazane.",[12,15547,14827],{"id":14826},[16,15549,15550],{},[32,15551],{"alt":34,"src":15552},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage5-1024x314.png",[16,15554,15555],{},"Punktem odniesienia dla skuteczność działań digital marketingowych niemal zawsze są kliknięcia.",[16,15557,15558],{},"Kliknięcia wzrosły z poziomu 35 (data rozpoczęcia pierwszej kampanii link buildingu) do 93 kliknięć (obecna data) i będą z pewnością rosły dalej. Kliknięcia te dotyczą wszystkich podstron w witrynie – także tych, które nie istniały w trakcie realizacji pierwszej kampanii.",[220,15560,15562],{"id":15561},"ruch-dla-nowych-stron-blogowych","Ruch dla nowych stron blogowych",[16,15564,15565],{},[32,15566],{"alt":34,"src":15567},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage15-1024x342.png",[16,15569,15570],{},"Artykuły blogowe, które powstały po pierwszej kampanii link buildingu, uzyskują około 20 kliknięć dziennie. Pomijając te artykuły, serwis uzyskuje około 70 kliknięć dziennie.",[16,15572,15573,15574],{},"_Uwaga metodologiczna: Zastosowano filtr stron w Google Search Console “pasuje do wyrażenia regularnego”:_",[949,15575,15576],{},[182,15577,15580],{"href":15578,"rel":15579},"https:\u002F\u002Fbiurospolki.pl\u002Fkup\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fwynagrodzenie-w-spolce\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fprzeksztalcenie-jdg\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fjak-zalozyc-spolke-z-o-o-2\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fzmiana-umowy-spolki-z-o-o\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fjak-wyplacac-pieniadze-w-spolce\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fspolka-vat\u002F%7Chttps:\u002F\u002Fbiurospolki.pl\u002Fadres-e-doreczen\u002F",[349],"https:\u002F\u002Fbiurospolki.pl\u002Fkup\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fwynagrodzenie-w-spolce\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fprzeksztalcenie-jdg\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fjak-zalozyc-spolke-z-o-o-2\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fzmiana-umowy-spolki-z-o-o\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fjak-wyplacac-pieniadze-w-spolce\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fspolka-vat\u002F|https:\u002F\u002Fbiurospolki.pl\u002Fadres-e-doreczen\u002F",[220,15582,15584],{"id":15583},"ruch-z-wykluczeniem-nowych-stron-blogowych","Ruch z wykluczeniem nowych stron blogowych",[16,15586,15587],{},"Analogicznie do powyższego wykresu, poniżej zaprezentowano kliknięcia pomijając nowe artykuły blogowe.",[16,15589,15590],{},[32,15591],{"alt":34,"src":15592},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage1-1024x347.png",[16,15594,15595,15596],{},"_Zastosowano filtr stron w Google Search Console “nie pasuje do wyrażenia regularnego”:_",[949,15597,15598],{},[182,15599,15580],{"href":15578,"rel":15600},[349],[12,15602,14320],{"id":14319},[16,15604,15605],{},"W witrynie porównano ruch wyłącznie dla adresów URL, które istniały w momencie uruchomienia kampanii. Wykluczono nowo dodane artykuły blogowe od września 2022, aby nie zaburzać wyniku kampanii link buildingu.",[220,15607,15609],{"id":15608},"porównanie-ruchu-ostatnich-21-dni-z-okresem-przed-pierwszą-kampanią","Porównanie ruchu ostatnich 21 dni z okresem przed pierwszą kampanią",[16,15611,15612],{},[32,15613],{"alt":34,"src":15614},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage11-1024x342.png",[16,15616,15617],{},"Ruch wzrósł z poziomu 357 kliknięć dla okresu 3 tygodni przed kampanią, aż do 1174 kliknięć do ostatnich trzech tygodni. Jest to wzrost na poziomie 229%, mimo, że strona generuje o 40% mniej wyświetleń. CTR wzrósł z poziomu 0,5% do 2,8%!",[16,15619,15620],{},"Bardzo wysoka liczba wyszukań w okresie sierpniowym wynika z faktu, iż serwis pojawiał się na frazy związane z wyszukiwarką ceidg, której ten serwis nie posiada. Dlatego z punktu widzenia użytkownika, serwis biurospolki.pl powinien i zaliczył spadek, ponieważ posiada on artykuł o CEIDG, a nie samą wyszukiwarkę.",[16,15622,15623],{},[32,15624],{"alt":34,"src":15625},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage2-1-1024x230.png",[220,15627,15629],{"id":15628},"porównanie-ruchu-ostatnich-21-dni-rok-do-roku","Porównanie ruchu ostatnich 21 dni rok do roku",[16,15631,15632],{},"Jednocześnie wszystkie przeprowadzone działania w ciągu roku 2022 w serwisie biurospolki.pl doprowadziły do prawie 313% wzrostu kliknięć. W serwisie nastąpił chwilowy spadek związany z grudniowymi oraz marcową aktualizacją. Natomiast serwis obecnie jest na wyższym poziomie widoczność niż był przed tymi aktualizacjami.",[12,15634,15636],{"id":15635},"linkowanie-adresy-url","Linkowanie adresy URL",[16,15638,15639],{},"Szczególnie ciekawe wyniki zaobserwować można sprawdzając w jaki sposób serwis biurospolki.pl widoczny jest na konkretne frazy wpisywane do wyszukiwarki. Poniżej przedstawiamy przykłady potwierdzone zrzutami ekranu z aplikacji Google Search Console, czyli podstawowego narzędzia do monitorowania pozycji strony w Google.",[220,15641,15643],{"id":15642},"aport","Aport",[16,15645,15646],{},[32,15647],{"alt":34,"src":15648},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage8-1024x340.png",[16,15650,15651,15652,15655],{},"“Aport”, czyli wartość niematerialna wnoszona do spółki to pojęcie z zakresu prawa, któremu biurospolki.pl poświęciło wpis na blogu. W efekcie działań link buildingowych, widzimy wzrost kliknięć w serwisie dla frazy “aport” z poziomu 28 na 92. Jednocześnie widoczny jest ",[224,15653,15654],{},"wzrost średniej pozycji o ponad 5",". Naturalny w rezultacie spadek CTRa wynika z faktu, że adres URL notuje dużą większą liczbę wyświetleń na dużo więcej fraz.",[220,15657,15659],{"id":15658},"sprzedaż-spółek","Sprzedaż spółek",[16,15661,15662],{},[32,15663],{"alt":34,"src":15664},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage13-1024x341.png",[16,15666,15667,15668],{},"W kontekście pozyskiwania leadów bezpośrednie znaczenie może mieć wzrost kliknięć dla frazy “sprzedaży spółek”. Notujemy tutaj poprawę z poziomu 62 na poziom 119. Wzrost średniej pozycji o 2,8, który przy mniejszej liczbie wyświetleń spowodował ",[224,15669,15670],{},"wzrost CTR z 1,6% na 3,5%.",[220,15672,15674],{"id":15673},"zasada-kasowa-i-memoriałowa","Zasada kasowa i memoriałowa",[16,15676,15677],{},[32,15678],{"alt":34,"src":15679},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage6-1024x338.png",[16,15681,15682,15683,15686],{},"Wysoka widoczność serwisu biurospolki.pl na specjalistyczną frazę “zasada kasowa i memoriałowa” ułatwia pozycjonowanie marki w roli eksperta w zakresie rachunkowości i prowadzenia firm. Widzimy ",[224,15684,15685],{},"wzrost kliknięć z 5 na 140"," i jednoczesny wzrost wyświetleń, pozycji oraz średniego CTRa.  ",[16,15688,15689],{},"Przykładowe wzrosty pozycji dla fraz na stronie z zasadą kasową i memoriałową.",[16,15691,15692],{},[32,15693],{"alt":34,"src":15694},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage4-1024x516.png",[12,15696,14513],{"id":14512},[16,15698,15699],{},"Link Planner to narzędzie, które automatycznie przeanalizowało stronę klienta pod kątem zwiększenia widoczności. Jego funkcje pozwalają wyszukać najbardziej optymalne podstrony oraz słowa kluczowe oraz rozplanować podany budżet na linki z portali z najwyższym potencjałem. Finalnie, przygotowuje plan kampanii link buildingowej.",[16,15701,15702],{},"Dla ułatwienia, praca z narzędziem podzielona jest na tryby – w zależności od zaawansowania użytkownika. I tak tryb pierwszy dedykowany jest osobom, które chcą zwiększyć widoczność całej domeny. Tryb drugi i trzeci zaprojektowaliśmy dla użytkowników z nieco większym doświadczeniem, którzy szukają bardziej szczegółowych rozwiązań jak zwiększenie widoczności dla podanych fraz i URL.",[16,15704,15705],{},[182,15706,15708],{"href":9311,"rel":15707},[349],"Chcesz wiedzieć więcej? Kliknij tutaj i poznaj Link Planner.",[220,15710,15712],{"id":15711},"link-planner-dla-biurospolkipl","Link Planner dla biurospolki.pl",[16,15714,15715],{},"Klient otrzymał pomoc w trybie pierwszym. W drugim kroku budowania kampanii w Link Plannerze mogliśmy zasugerować klientowi, które podstrony warto linkować ze względu na potencjał jaki posiadają. Klient zrealizował dwie kampanie, obie w podobnym budżecie. Warto dodać, że w drugiej kampanii zrezygnował z linkowania podstrony o ceidg. Mimo iż generowała dużą wyświetleń, można było zauważyć, że strona nie odpowiada intencji na zapytania “wyszukiwarka ceidg”.",[16,15717,15718],{},[32,15719],{"alt":34,"src":15720},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fimage3-1024x527.png",[12,15722,818],{"id":817},[16,15724,15725,15726,15729,15730,15027],{},"Jeśli chcesz zwiększyć widoczność swojej strony w wynikach wyszukiwania Google, ",[224,15727,15728],{},"koniecznie zwróć uwagę na pozyskiwanie linków zewnętrznych",". To proces wymagający czasu i wysiłku, ale warto go podjąć, ponieważ linki z autorytatywnych źródeł mogą pomóc w osiągnięciu lepszych wyników SEO. Przedstawiony case study pokazuje, jak klient ",[224,15731,15732],{},"zwiększył ruch organiczny swojej strony o 75% dzięki pozyskaniu 41 jakościowych linków za koszt 5700 zł netto",[16,15734,15735,15736,15740,15741,15744],{},"Jeżeli nie wiesz, od czego zacząć pracę z link buildingiem, ",[182,15737,15739],{"href":11499,"rel":15738},[349],"napisz brief"," lub skorzystaj z ",[182,15742,782],{"href":9311,"rel":15743},[349],". Narzędzie podpowie ci, gdzie w twojej witrynie jest potencjał na wzrost oraz gdzie pozyskać linki w danym budżecie, aby uzyskać maksymalną efektywność z pozyskanych linków.",{"title":34,"searchDepth":190,"depth":190,"links":15746},[15747,15748,15749,15750,15751,15752,15756,15760,15765,15768],{"id":15378,"depth":359,"text":15379},{"id":15392,"depth":359,"text":15393},{"id":14698,"depth":190,"text":14699},{"id":15429,"depth":190,"text":15430},{"id":15517,"depth":190,"text":15518},{"id":14826,"depth":190,"text":14827,"children":15753},[15754,15755],{"id":15561,"depth":359,"text":15562},{"id":15583,"depth":359,"text":15584},{"id":14319,"depth":190,"text":14320,"children":15757},[15758,15759],{"id":15608,"depth":359,"text":15609},{"id":15628,"depth":359,"text":15629},{"id":15635,"depth":190,"text":15636,"children":15761},[15762,15763,15764],{"id":15642,"depth":359,"text":15643},{"id":15658,"depth":359,"text":15659},{"id":15673,"depth":359,"text":15674},{"id":14512,"depth":190,"text":14513,"children":15766},[15767],{"id":15711,"depth":359,"text":15712},{"id":817,"depth":190,"text":818},"2023-06-06","Pozyskiwanie linków jest jednym z najważniejszych elementów strategii SEO. Linki zewnętrzne to jeden z kluczowych czynników, które wpływają na pozycjonowanie strony internetowej w wynikach wyszukiwani","\u002Fblog\u002Fimages\u002Fjak-biurospolki-pl-zwiekszylo-widocznosc-w-google-case-study-z-link-plannera.png",{},"\u002Fblog\u002Fjak-biurospolki-pl-zwiekszylo-widocznosc-w-google-case-study-z-link-plannera",{"title":15370,"description":15770},"blog\u002Fjak-biurospolki-pl-zwiekszylo-widocznosc-w-google-case-study-z-link-plannera","3VpdPAaNZO9Wmv7Lk-fJC_hFNGSy3jcV-bIRNdKFCa4",{"id":15778,"title":15779,"author":14673,"body":15780,"category":852,"coverStyle":197,"date":15848,"description":15849,"excerpt":197,"extension":200,"image":15850,"meta":15851,"navigation":203,"path":15852,"readTime":1068,"seo":15853,"seoDescription":197,"stem":15854,"__hash__":15855},"blog\u002Fblog\u002Fcontent-premium.md","Najwyższej jakości treści dla Twojej strony — poznaj Content Premium! [VIDEO]",{"type":9,"value":15781,"toc":15842},[15782,15785,15788,15794,15797,15801,15804,15807,15810,15814,15817,15820,15824,15827,15830,15834],[16,15783,15784],{},"Znalezienie odpowiedniego copywritera to dopiero wyzwanie. Musi posiadać branżową wiedzę, lekkie pióro, SEOwskie umiejętności i do tego pisać głosem Twojej marki. ",[16,15786,15787],{},"A gdyby tak uprościć cały proces? ",[16,15789,15790,15791,1475],{},"Przedstawiamy ",[224,15792,15793],{},"Content Premium",[16,15795,15796],{},"Zobacz, jak wykorzystać nową funkcję platformy Linkhouse!",[12,15798,15800],{"id":15799},"czym-jest-content-premium","Czym jest Content Premium?",[16,15802,15803],{},"Content lub artykuły premium to rodzaj tekstów sponsorowanych. Każdy reklamodawca może zamówić je w platformie Linkhouse, gdy składa zamówienie na publikację.",[16,15805,15806],{},"Artykuł premium różni się od standardowego długością tekstu i czasem poświęconym na research. Tworząc zwykły tekst, copywriter upewni się, że spełnia on wszystkie wytyczne SEO, jest merytorycznie poprawny oraz zgodny z wytycznymi reklamodawcy.",[16,15808,15809],{},"Artykuły premium przeznaczone są dla reklamodawców szukających dłuższych tekstów, które liczą tysiące słów i wymagają pogłębionego researchu. To świetne rozwiązanie dla niszowych i eksperckich treści.",[12,15811,15813],{"id":15812},"jak-zamówić-artykuły-premium","Jak zamówić artykuły premium?",[16,15815,15816],{},"Zamawianie artykułów premium jest tak samo proste, jak zamawianie zwykłych tekstów. Podczas wyboru oferty w platformie Linkhouse będziesz mógł zdecydować, czy tekst do publikacji dostarczysz samodzielnie,  czy też zamówisz usługę copywriterską.",[16,15818,15819],{},"W przypadku zamówienia napisania tekstu zobaczysz możliwość zamówienia standardowego artykułu lub skorzystania z Contentu Premium. W panelu pojawi się też możliwość wyboru długości tekstu.",[12,15821,15823],{"id":15822},"dlaczego-warto-wybrać-artykuły-premium","Dlaczego warto wybrać artykuły Premium?",[16,15825,15826],{},"W oparciu o Twoje wytyczne nasza ekipa copywriterów przeprowadzi szczegółowy research i przygotuje specjalistyczny tekst, który będzie dłuższy niż standardowy artykuł sponsorowany. Wybierając Content Premium, możesz mieć pewność, że otrzymasz oryginalne, rozbudowane i wartościowe treści, które idealnie wpiszą się w głos Twojej marki i będą widoczne dla algorytmu Google.",[16,15828,15829],{},"Zamówienie artykułów Premium to oszczędność czasu i unikanie kompromisów w kwestii jakości. Wszystko, co musisz zrobić, to przekazać nam swoje wymagania, a nasi copywriterzy przygotują tekst, który zachwyci Twoich odbiorców i przyciągnie uwagę nowych klientów. Zainwestuj w wartościowe treści – wypróbuj Content Premium już dziś!",[12,15831,15833],{"id":15832},"zarejestruj-się-w-linkhouse-i-wykorzystaj-content-premium","Zarejestruj się w Linkhouse i wykorzystaj Content Premium",[16,15835,15836,15837,15841],{},"Content Premium oraz dostęp do bazy ofert dostępne są tylko dla zarejestrowanych użytkowników. Jeśli jeszcze nie masz konta na platformie Linkhouse, ",[182,15838,15840],{"href":4734,"rel":15839},[349],"zarejestruj się już dzisiaj",". Pamiętaj, że rejestracja jest darmowa, a w każdej chwili możesz liczyć na wsparcie naszych specjalistów.",{"title":34,"searchDepth":190,"depth":190,"links":15843},[15844,15845,15846,15847],{"id":15799,"depth":190,"text":15800},{"id":15812,"depth":190,"text":15813},{"id":15822,"depth":190,"text":15823},{"id":15832,"depth":190,"text":15833},"2023-04-24","Znalezienie odpowiedniego copywritera jest nie lada wyzwaniem. Chcemy ułatwić Ci ten proces, dlatego wprowadziliśmy funkcję Content Premium!","\u002Fblog\u002Fimages\u002Fcontent-premium.png",{},"\u002Fblog\u002Fcontent-premium",{"title":15779,"description":15849},"blog\u002Fcontent-premium","DMcLZr4F_ex7uanRjNSKb0fj5ZB-YqN6uhHRMGt6cx4",{"id":15857,"title":15858,"author":377,"body":15859,"category":5880,"coverStyle":197,"date":16075,"description":16076,"excerpt":197,"extension":200,"image":16077,"meta":16078,"navigation":203,"path":16079,"readTime":6251,"seo":16080,"seoDescription":197,"stem":16081,"__hash__":16082},"blog\u002Fblog\u002Fstruktura-strony-internetowej-a-indeksacja.md","Struktura strony internetowej a indeksacja – jak dobrze ją zaplanować?",{"type":9,"value":15860,"toc":16057},[15861,15866,15870,15873,15876,15883,15886,15890,15893,15897,15900,15903,15906,15910,15919,15922,15926,15929,15935,15938,15941,15945,15948,15951,15955,15958,15966,15978,15982,15985,15989,15992,15995,15999,16002,16006,16009,16013,16016,16019,16023,16026,16028,16031,16037,16040,16043,16048],[16,15862,15863],{},[224,15864,15865],{},"Niezbędne dla sukcesu każdego biznesu online jest posiadanie odpowiednio skonstruowanej strony internetowej. Prawidłowo zbudowana witryna pozwala odwiedzającym szybko odnaleźć informacje, których szukają, co nie tylko poprawia doświadczenie klientów, ale też może wpłynąć na wzrost sprzedaży. Logiczna architektura pomaga także w pozycjonowaniu, ponieważ ułatwia proces indeksacji zawartości serwisu. Właśnie dlatego warto wiedzieć, jak dobrze zaplanować strukturę strony w kontekście SEO. Sprawdź to już teraz!",[12,15867,15869],{"id":15868},"jak-google-indeksuje-strony-internetowe","Jak Google indeksuje strony internetowe?",[16,15871,15872],{},"Indeksowanie strony internetowej polega na zapisaniu jej w wyszukiwarce. Proces ten nie jest jednak jednorazowy. Roboty Google regularnie odwiedzają witrynę, aby zebrać informacje i umieścić je w swojej bazie danych. Musisz przy tym wiedzieć, że wszystkie te działania mogą zająć kilka minut, dni czy nawet miesięcy.",[16,15874,15875],{},"Właściciel witryny może jednak wpłynąć na to, ile trwa indeksowanie strony. Nie musisz czekać, aż roboty wyszukiwarki same odwiedzą Twój serwis. Aby przyśpieszyć proces, możesz m.in. skorzystać z opcji „Prośba o zaindeksowanie” w Google Search Console lub w tym samym narzędziu dodać mapę witryny. W ramach planowania optymalnej struktury warto zadbać też o linkowanie wewnętrzne.",[16,15877,15878,15879,15882],{},"Zastanawiasz się teraz, jak działają roboty Google? Otóż po wykryciu nowego adresu URL przechodzą do przeskanowania znajdującej się pod nim zawartości. ",[224,15880,15881],{},"Indeksacja strony obejmuje analizę zarówno treści, jak i struktury",". Na podstawie zebranych informacji ustalany jest ranking, a na pierwszych miejscach pojawiają się witryny, które zostały najlepiej ocenione pod kątem czynników rankingowych takich jak np. słowa kluczowe, responsywność czy szybkość ładowania strony.",[16,15884,15885],{},"Chcesz, aby Twoja strona została zaindeksowana? Skuteczne pozycjonowanie będzie wymagać od Ciebie dostosowania witryny do wciąż zmieniających się wytycznych wyszukiwarki.",[12,15887,15889],{"id":15888},"podstawowe-zasady-tworzenia-struktury-strony-internetowej","Podstawowe zasady tworzenia struktury strony internetowej",[16,15891,15892],{},"Zdążyliśmy podkreślić kilkukrotnie, jak ważna w kontekście indeksacji strony jest jej prawidłowa struktura. To właśnie dzięki niej indeksujące roboty Google łatwiej poruszają się pomiędzy poszczególnymi adresami URL, lepiej rozumieją zawartość witryny i szybciej wyszukują najważniejsze treści. Nic więc dziwnego, że efektywna architektura serwisu to istotny czynnik rankingowy. Możesz ją zbudować, jeśli zadbasz o kilka kluczowych elementów.",[220,15894,15896],{"id":15895},"użyteczne-linki-wewnętrzne-i-nawigacja-w-obrębie-serwisu","Użyteczne linki wewnętrzne i nawigacja w obrębie serwisu",[16,15898,15899],{},"Roboty wyszukiwarek indeksują dużo szybciej witryny dzięki poprawnemu i starannemu linkowaniu wewnętrznemu. Dlaczego? Używanie odnośników prowadzących z jednego adresu strony do drugiego w obrębie jednej domeny pomaga algorytmom zrozumieć strukturę i powiązania tematyczne. To również duże ułatwienie dla użytkowników, którzy mogą szybko nawigować pomiędzy treściami.  ",[16,15901,15902],{},"Gdzie możesz wykorzystać linki wewnętrzne, aby indeksowanie kolejnych podstron przebiegło sprawnie i bezproblemowo? Przede wszystkim w menu głównym, gdzie hiperłącza ze słowami kluczowymi powinny prowadzić do najważniejszych podstron w witrynie. Odnośniki powinny znaleźć się także w filtrach menu bocznego, submenu, mapie strony czy w konkretnych treściach.",[16,15904,15905],{},"Ponadto budowanie struktury linków wewnętrznych w ramach technicznego SEO wymaga eliminacji wszelkich osieroconych stron, czyli takich, do których nie prowadzą żadne odnośniki w serwisie.",[220,15907,15909],{"id":15908},"nawigacja-okruszkowa-a-indeksacja-strony","Nawigacja okruszkowa a indeksacja strony",[16,15911,15912,15913,15918],{},"Firmowe ",[182,15914,15917],{"href":15915,"rel":15916},"https:\u002F\u002Fwenet.pl\u002Foferta\u002Fstrony-www",[349],"strony www"," muszą być intuicyjne dla użytkowników i wyszukiwarki Google. Możesz to osiągnąć m.in. dzięki nawigacji okruszkowej. Tego rodzaju ścieżkę tekstową umieszcza się zwykle na górze witryny, dzięki czemu użytkownik wie, w jakim dokładnie miejscu się znajduje.",[16,15920,15921],{},"Breadcrumbs pod kątem SEO pomagają robotom przeanalizować układ witryny i mogą wyświetlać się w wynikach wyszukiwania. Szczególnie ważne jest więc, aby zadbać o klikalność każdego elementu strony – w takiej sytuacji przedostanie się na każdą podstronę w serwisie, okazuje się szybkie i proste.     ",[220,15923,15925],{"id":15924},"techniczne-seo-klastry-tematyczne-i-content-huby","Techniczne SEO – klastry tematyczne i content huby",[16,15927,15928],{},"Zastanawiasz się, jak jeszcze ułatwić indeksowanie strony?",[16,15930,15931,15934],{},[224,15932,15933],{},"Stwórz logiczną dla robotów Google organizację zawartości w witrynie",". W tym celu przygotuj klastry tematyczne, czyli grupy powiązanych ze sobą treści. Tego rodzaju zbiór powinien się składać z obszernego i przekrojowego artykułu, w którym zostały zawarte odnośniki do tekstów opisujących poszczególne zagadnienia. ",[16,15936,15937],{},"Z naszego doświadczenia wynika, że content huby stanowią rozwiązanie problemu pochodzących z wielu źródeł nieuporządkowanych treści. To o tyle ważne, że angażująca zawartość stron internetowych i powiązanie tematyczne w linkowaniu wewnętrznym jest istotnym czynnikiem rankingowym. ",[16,15939,15940],{},"Wykorzystując content huby, możesz stworzyć spójną strukturę zawartości na stronie WWW i zyskać wyższy autorytet tematyczny.",[220,15942,15944],{"id":15943},"wybór-odpowiedniego-cms-a","Wybór odpowiedniego CMS-a",[16,15946,15947],{},"Tworzenie stron internetowych umożliwiają CMS-y, czyli systemy zarządzania treścią. Odpowiednie oprogramowanie pozwoli Ci sprawnie publikować zawartość witryny, jak również właściwie ją zoptymalizować. Łatwość obsługi, wielość funkcji czy brak ograniczeń technicznych – tym warto się kierować przy wyborze rozwiązania dla swojej firmy.  ",[16,15949,15950],{},"Pamiętaj, że CMS może, ale nie musi sprzyjać pozycjonowaniu. Dlatego postaw na rozwiązanie, które zapewni Ci wiele darmowych wtyczek i rozszerzeń pod SEO np. możliwość prowadzenia bloga czy poprawę szybkości ładowania strony. To z pewnością docenią algorytmy Google.",[12,15952,15954],{"id":15953},"zasada-3-kliknięć-czy-warto-ją-stosować","Zasada 3 kliknięć – czy warto ją stosować?",[16,15956,15957],{},"Działając w Internecie, trudno nie usłyszeć choćby raz o zasadzie trzech kliknięć. Wspomniana reguła zakłada, że wszystko w Internecie powinno być zbudowane tak, aby użytkownik mógł dotrzeć do poszukiwanych informacji poprzez zaledwie 3 dotknięcia. Zgodnie z tym przekonaniem internauci odwiedzają stronę internetową i irytują się, gdy muszą przeklikać się przez wiele podstron, aby np. dokonać zakupu.   ",[16,15959,15960,15961,15965],{},"Czy obecnie tworzenie firmowych witryn lub projektowanie sklepów internetowych wymaga zastosowania się do opisanej zasady? Choć reguła funkcjonuje wśród designerów i webmasterów od lat, to nie ma badań, które ją popierają. Ponadto w praktyce często okazuje się, że jej wprowadzenie wymaga rozwiązań, które nie są wygodne w użytkowaniu. Więcej o zasadzie 3 kliknięć możesz przeczytać w Wikipedii pod linkiem: ",[182,15962,15963],{"href":15963,"rel":15964},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FThree-click_rule",[349]," oraz w licznych publikacjach.",[16,15967,15968,15971,15972,15977],{},[224,15969,15970],{},"Pamiętaj, że nie musisz ślepo kierować się zasadą 3 kliknięć, ale warto wykorzystać jej założenia przy budowie i optymalizacji strony internetowej",". Projektując, pomyśl więc o rozwiązaniach, które maksymalnie ułatwią odwiedzającym poruszanie się po witrynie ",[182,15973,15976],{"href":15974,"rel":15975},"http:\u002F\u002FWWW",[349],"WWW",". Zadbaj w tym celu o ładowanie strony i konkretnych podstron, techniczne SEO, intuicyjne menu czy kategorie tematyczne.   ",[12,15979,15981],{"id":15980},"najlepsze-praktyki-przy-projektowaniu-struktury-serwisu","Najlepsze praktyki przy projektowaniu struktury serwisu",[16,15983,15984],{},"Z pewnością zdajesz sobie sprawę, że wyszukiwarki internetowe chcą dostarczać użytkownikom wyniki wyszukiwania, które najlepiej odpowiadają na zapytania. Aby pojawić się wysoko w rankingu i pozyskać ruch, musisz tworzyć wartościowe treści, które umieścisz na poprawnie zaindeksowanych podstronach. Właśnie dlatego w ramach pozycjonowania stron musisz zadbać o prawidłową strukturę witryny. W tym celu kieruj się poniższymi wskazówkami.",[220,15986,15988],{"id":15987},"_1-zadbaj-o-jakość-i-unikalność-treści","1. Zadbaj o jakość i unikalność treści",[16,15990,15991],{},"Merytoryka i atrakcyjna forma to nie wszystko, o co musisz zadbać, przygotowując zawartość swojej strony internetowej. Kluczowe jest to, aby każda z podstron zawierała unikalne teksty. W innym przypadku witryna może zostać usunięta z indeksu Google ze względu na zduplikowany content.",[16,15993,15994],{},"Aby witryna została wysoko oceniona przez wyszukiwarki internetowe, musisz więc przygotować czytelny dla użytkownika content. Kluczowe będzie unikanie ściany tekstu, dzielenie treści na akapity, stosowanie wyróżników np. wypunktowań oraz przygotowanie prawidłowej struktury nagłówków od H1 do H6.  Pamiętaj też o równomiernym rozmieszczeniu fraz. ",[220,15996,15998],{"id":15997},"_2-zbuduj-wartościowe-linkowanie-wewnętrzne","2. Zbuduj wartościowe linkowanie wewnętrzne",[16,16000,16001],{},"Z punktu widzenia technicznego SEO musisz poza zawartością strony zadbać też o odpowiednie linkowanie wewnętrzne przy tworzeniu struktury witryny. W tym celu umieszczaj linki w menu głównym oraz stopce, czyli w miejscach, które są obecne na każdej podstronie. Do nich powinny prowadzić również odnośniki z poszczególnych kategorii i podkategorii. To ułatwi robotom indeksowanie witryny i poprawi ranking w wyszukiwarce.  ",[220,16003,16005],{"id":16004},"_3-zoptymalizuj-prędkość-ładowania-strony","3. Zoptymalizuj prędkość ładowania strony",[16,16007,16008],{},"Z pewnością zdajesz sobie sprawę, że witryna, która wczytuje się zbyt wolno, może skłonić użytkownika do udania się pod inny adres. Musisz też wiedzieć, że powolne ładowanie strony internetowej wpływa na Crawl Budget i utrudni robotom Google indeksowanie. Jakie jest rozwiązanie problemu? Wykorzystaj narzędzia wyszukiwarki lub przeprowadź audyt i zoptymalizuj prędkość swojej witryny.    ",[220,16010,16012],{"id":16011},"_4-zaprojektuj-mapę-witryny-z-podziałem-na-sekcje","4. Zaprojektuj mapę witryny z podziałem na sekcje",[16,16014,16015],{},"Mocno z technicznym SEO wiąże się mapa witryny, która stanowi zbiór wszystkich adresów URL. Odpowiednio przygotowana pozwala przyśpieszyć proces indeksowania i wyszukiwania nowych treści w strukturze serwisu. To również świetne rozwiązanie problemu związanego ze stronami osieroconymi. Tego rodzaju mapę można stworzyć w wielu CMS-ach, a następnie należy dodać do narzędzia Google Search Console.     ",[16,16017,16018],{},"Aby zadbać o większą przejrzystość, możesz stworzyć mapę strony z podziałem na sekcje – osobną dla bloga, kategorii, produktów, czy innego typu treści w swojej witrynie.",[220,16020,16022],{"id":16021},"_5-zablokuj-zbędne-zasoby-poprzez-robotstxt-lub-noindex","5. Zablokuj zbędne zasoby poprzez robots.txt lub noindex",[16,16024,16025],{},"Wiesz już, jak Google indeksuje strony. Jeżeli więc chcesz zablokować robotom dostęp do konkretnych zasobów, np. określonych adresów URL, to możesz wykorzystać w tym celu plik robots.txt. Dzięki wspomnianej komendzie wyszukiwarka będzie w stanie zlokalizować treści, którym należy nadać większy priorytet. Ten sam cel możesz osiągnąć poprzez nadanie wartości noindex znacznikowi meta robots, który uniemożliwia indeksowanie wskazanej witryny.",[12,16027,818],{"id":817},[16,16029,16030],{},"Nie pozyskasz nowych klientów, jeśli Ci nie będą w stanie odnaleźć Twojej witryny wśród konkurencji. Zanim jednak rozpoczniesz działania SEO w celu zwiększenia widoczności, serwis musi zostać zaindeksowany.",[16,16032,16033,16036],{},[224,16034,16035],{},"Bez procesu indeksowania strony nie można walczyć o lepszy ranking, co sprawia, że optymalizacja traci na znaczeniu",". Jeżeli natomiast roboty Google dodadzą do indeksu wyszukiwarki Twoją witrynę, to zacznie się ona wyświetlać użytkownikom na określone słowa kluczowe.",[16,16038,16039],{},"Ważne więc, aby strona internetowa była skonstruowana w taki sposób, aby ułatwić indeksowanie. Dostosowanie witryny do tego procesu jest głównym celem technicznego SEO. W jego ramach należy przede wszystkim zaplanować strukturę witryny. Dzięki niej roboty indeksujące lepiej zrozumieją zawartość serwisu i będą sprawniej poruszać się pomiędzy kolejnymi adresami URL.",[16,16041,16042],{},"Jeśli zastosujesz się do zamieszczonych w artykule wskazówek, to wesprzesz pozycjonowanie stron internetowych i indeksowanie kolejnych podstron w firmowej witrynie.",[16,16044,16045],{},[224,16046,16047],{},"Autorka",[16,16049,16050,16051,16056],{},"Karolina Roksela, Młodsza Specjalistka ds. Contentu w ",[182,16052,16055],{"href":16053,"rel":16054},"https:\u002F\u002Fwenet.pl\u002F",[349],"WeNet",". Prywatnie uwielbia czytać książki kryminalne i z pasją śledzi rywalizację w sportach motorowych.",{"title":34,"searchDepth":190,"depth":190,"links":16058},[16059,16060,16066,16067,16074],{"id":15868,"depth":190,"text":15869},{"id":15888,"depth":190,"text":15889,"children":16061},[16062,16063,16064,16065],{"id":15895,"depth":359,"text":15896},{"id":15908,"depth":359,"text":15909},{"id":15924,"depth":359,"text":15925},{"id":15943,"depth":359,"text":15944},{"id":15953,"depth":190,"text":15954},{"id":15980,"depth":190,"text":15981,"children":16068},[16069,16070,16071,16072,16073],{"id":15987,"depth":359,"text":15988},{"id":15997,"depth":359,"text":15998},{"id":16004,"depth":359,"text":16005},{"id":16011,"depth":359,"text":16012},{"id":16021,"depth":359,"text":16022},{"id":817,"depth":190,"text":818},"2023-04-21","Chcesz zwiększyć widoczność firmowej witryny? Zadbaj o lepsze pozycjonowanie. Sprawdź, jak zaplanować strukturę strony, aby przyśpieszyć indeksowanie w Google.","\u002Fblog\u002Fimages\u002Fstruktura-strony-internetowej-a-indeksacja.jpg",{},"\u002Fblog\u002Fstruktura-strony-internetowej-a-indeksacja",{"title":15858,"description":16076},"blog\u002Fstruktura-strony-internetowej-a-indeksacja","6lpPVf1MHUhkOxUXeb0vI6qjtJqLxP1-Jg80NWMvKfQ",{"id":16084,"title":16085,"author":14673,"body":16086,"category":852,"coverStyle":197,"date":16120,"description":16121,"excerpt":197,"extension":200,"image":16122,"meta":16123,"navigation":203,"path":16124,"readTime":370,"seo":16125,"seoDescription":197,"stem":16126,"__hash__":16127},"blog\u002Fblog\u002Fprzedstawiamy-nowa-funkcje-platformy-oto-panel-wydawcy.md","Przedstawiamy nową funkcję platformy – oto Panel Wydawcy!",{"type":9,"value":16087,"toc":16118},[16088,16095,16098,16112,16115],[16,16089,16090,16091,16094],{},"Wprowadziliśmy właśnie kolejną nowość, która ułatwi Wydawcom korzystanie z platformy Linkhouse. ",[224,16092,16093],{},"Panel Wydawcy"," to funkcja, która daje błyskawiczny dostęp do najważniejszych informacji.",[16,16096,16097],{},"W Panelu Wydawcy:",[51,16099,16100,16103,16106,16109],{},[54,16101,16102],{},"natychmiast zobaczysz zamówienia na swoich portalach i będziesz mieć możliwość łatwego przejrzenia ich szczegółów;",[54,16104,16105],{},"sprawdzisz dane odnośnie zarobków stron oraz liczby publikacji na Twoich portalach, a następnie pobierzesz wykresy i podsumowania, które możesz wykorzystać we własnym raportowaniu i planowaniu kolejnych działań;",[54,16107,16108],{},"znajdziesz panel Indeksacja Twoich Portali, dzięki któremu możesz na bieżąco kontrolować stan swoich stron;",[54,16110,16111],{},"skorzystasz z innych przydatnych funkcji, takich jak: linki do pomocnych artykułów, nowości oraz skróty do najważniejszych funkcji.",[16,16113,16114],{},"Obejrzyj naszą prezentację Panelu Wydawcy!",[16,16116,16117],{},"Kontroluj zamówienia i portale w jednym miejscu – wypróbuj Panel Wydawcy w aplikacji Linkhouse!",{"title":34,"searchDepth":190,"depth":190,"links":16119},[],"2023-04-18","Wprowadziliśmy właśnie kolejną nowość, która ułatwi Wydawcom korzystanie z platformy Linkhouse. Panel Wydawcy to funkcja, która daje błyskawiczny dostęp do najważniejszych informacji. W Panelu Wydawcy","\u002Fblog\u002Fimages\u002Fprzedstawiamy-nowa-funkcje-platformy-oto-panel-wydawcy.png",{},"\u002Fblog\u002Fprzedstawiamy-nowa-funkcje-platformy-oto-panel-wydawcy",{"title":16085,"description":16121},"blog\u002Fprzedstawiamy-nowa-funkcje-platformy-oto-panel-wydawcy","vnOH-BRcbLCgMuMs6GC8EickdIOa7VQd3MBWWlwUlVk",{"id":16129,"title":16130,"author":14673,"body":16131,"category":5063,"coverStyle":197,"date":16872,"description":16873,"excerpt":197,"extension":200,"image":16874,"meta":16875,"navigation":203,"path":16876,"readTime":14147,"seo":16877,"seoDescription":197,"stem":16878,"__hash__":16879},"blog\u002Fblog\u002Findexing-api-kompendium-wiedzy.md","Indexing API – kompendium wiedzy",{"type":9,"value":16132,"toc":16859},[16133,16136,16150,16154,16157,16160,16165,16171,16176,16179,16182,16185,16188,16192,16195,16198,16201,16231,16234,16251,16254,16257,16261,16331,16390,16394,16397,16402,16405,16410,16415,16420,16424,16427,16430,16433,16438,16443,16446,16450,16453,16519,16586,16589,16592,16596,16599,16604,16610,16616,16620,16623,16626,16630,16633,16636,16639,16643,16646,16654,16658,16661,16672,16676,16679,16683,16686,16702,16715,16719,16723,16726,16737,16742,16745,16750,16753,16756,16760,16762,16772,16777,16780,16784,16786,16797,16802,16805,16809,16834,16838,16841,16844,16848,16851,16855,16857],[16,16134,16135],{},"Indexing API jest interfejsem pozwalającym na powiadomienie Google o zmianach związanych z adresami URL w danym serwisie internetowym. Do takich zmian należą:",[51,16137,16138,16141,16144,16147],{},[54,16139,16140],{},"dodanie adresu URL do indeksu Google;",[54,16142,16143],{},"aktualizacja adresu URL (technicznie przeindeksowanie);",[54,16145,16146],{},"usunięcie adresu URL z indeksu Google;",[54,16148,16149],{},"uzyskanie statusu ostatniego żądania.",[3892,16151,16153],{"id":16152},"indexing-api-nie-służy-do-indeksacji","Indexing API nie służy do indeksacji!",[16,16155,16156],{},"Pomimo swojej nazwy – Indexing API nie odpowiada za dodawanie adresu URL do indeksu.",[16,16158,16159],{},"Zgodnie z dokumentacją – mowa tutaj o crawlowaniu, a nie indeksowaniu.",[16,16161,16162],{},[32,16163],{"alt":34,"src":16164},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-15.png",[16,16166,16167,16168,284],{},"Request index (tak nazywa się wysłanie informacji do Google) odpowiada za natychmiastowe przecrawlowanie\u002Fzeskanowanie adresu URL, które na poniższym wykresie widnieje pod nazwą ",[224,16169,16170],{},"Crawler",[16,16172,16173],{},[32,16174],{"alt":34,"src":16175},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-22-1024x731.png",[16,16177,16178],{},"W przypadku Request Index pomijana jest kolejka crawlowania, więc po zeskanowaniu danego adresu URL Googlebot przechodzi do jego przetwarzania (na wykresie Processing). Po tym procesie (trwającym średnio od 4 do 6 godzin, a czasem nawet i 24 godziny) Google podejmuje decyzję, czy chce dodać dany adres URL do indeksu. ",[16,16180,16181],{},"Googlebot może również podjąć decyzję o nieindeksowaniu danego adresu, jeżeli nie spełni on określonych wymagań, które to nasz specjalista Sebastian Heymann określił mianem MVI – Minimum Value to Index, czyli minimalna wartość do zindeksowania.",[16,16183,16184],{},"Indexing API Request to natychmiastowe skanowanie adresu URL i przejście do jego przetwarzania, a nie jak się powszechnie określa „dodanie adresu URL do indeksu”.",[16,16186,16187],{},"Mimo widniejącej w dokumentacji wzmianki, że jest to zaplanowanie crawlowania dla stron, w naszych testach na tysiącach przypadków potwierdzono, że działanie jest niemalże natychmiastowe. Maksymalne opóźnienie, jakie uzyskaliśmy przy skanowaniu, wyniosło kilkanaście sekund.",[12,16189,16191],{"id":16190},"minimum-value-to-index","Minimum Value to Index",[16,16193,16194],{},"Minimum Value to Index (w skrócie MVI) to teza (teoria potwierdzona testami, które ujawnimy niebawem), która mówi, ile reputacji musi „zdobyć” dany adres URL, aby został dodany do indeksu. ",[16,16196,16197],{},"Reputację tę podzielono na czynniki on-site oraz off-site.",[16,16199,16200],{},"Do czynników on-URL należą wszystkie elementy indeksujące się pod danym adresem URL, mianowicie:",[51,16202,16203,16206,16209,16212,16228],{},[54,16204,16205],{},"menu i stopka serwisu;",[54,16207,16208],{},"główna treść serwisu;",[54,16210,16211],{},"inne indeksowane treści (informacje o ciasteczkach, formularze, alty obrazów);",[54,16213,16214,16215],{},"czynniki Page Experience, takie jak:\n",[51,16216,16217,16219,16222,16225],{},[54,16218,12211],{},[54,16220,16221],{},"HTTPS;",[54,16223,16224],{},"mobilność;",[54,16226,16227],{},"brak reklam przeszkadzających przeglądanie serwisu;",[54,16229,16230],{},"czas reakcji adresu URL -> Time to First Byte (TTFB).",[16,16232,16233],{},"Do czynników off-URL należą wszystkie elementy niezwiązane bezpośrednio z próbą indeksowania określonego adresu URL, mianowicie:",[51,16235,16236,16239,16242,16245,16248],{},[54,16237,16238],{},"linki zewnętrzne;",[54,16240,16241],{},"linki wewnętrzne;",[54,16243,16244],{},"zduplikowane adresy URL w obrębie serwisu;",[54,16246,16247],{},"zduplikowane adresy URL poza serwisem;",[54,16249,16250],{},"wartość domeny.",[16,16252,16253],{},"Gdy dany adres URL otrzyma odpowiednią wartość na podstawie powyższych czynników, Google doda taki adres do indeksu.",[16,16255,16256],{},"Jeżeli zdarzyło Ci się wysłać Request Index już kilkukrotnie, a ciągle nie został on zindeksowany, szukaj przyczyn w czynnikach wskazanych powyżej.",[3892,16258,16260],{"id":16259},"zalety-i-wady-indexing-api","Zalety i wady Indexing API",[10083,16262,16263],{},[10086,16264,16265,16277,16286,16295,16304,16313,16322],{},[10089,16266,16267],{},[10092,16268,16269],{},[12,16270,16272],{"id":16271},"zalety",[16273,16274,16276],"span",{"style":16275},"font-weight: 400;","ZALETY",[10089,16278,16279],{},[10092,16280,16281],{},[16,16282,16283],{},[16273,16284,16285],{"style":16275},"Ominięcie kolejki crawlowania",[10089,16287,16288],{},[10092,16289,16290],{},[16,16291,16292],{},[16273,16293,16294],{"style":16275},"Realizacja w czasie rzeczywistym",[10089,16296,16297],{},[10092,16298,16299],{},[16,16300,16301],{},[16273,16302,16303],{"style":16275},"Nie wpływa na crawl budget serwisu",[10089,16305,16306],{},[10092,16307,16308],{},[16,16309,16310],{},[16273,16311,16312],{"style":16275},"Działa nie tylko dla JobPosting i Broadcast Event",[10089,16314,16315],{},[10092,16316,16317],{},[16,16318,16319],{},[16273,16320,16321],{"style":16275},"Przyśpieszenie prac nad SEO serwisu",[10089,16323,16324],{},[10092,16325,16326],{},[16,16327,16328],{},[16273,16329,16330],{"style":16275},"Najszybszy sposób indeksowania stron",[10083,16332,16333],{},[10086,16334,16335,16345,16354,16363,16372,16381],{},[10089,16336,16337],{},[10092,16338,16339],{},[12,16340,16342],{"id":16341},"wady",[16273,16343,16344],{"style":16275},"WADY",[10089,16346,16347],{},[10092,16348,16349],{},[16,16350,16351],{},[16273,16352,16353],{"style":16275},"Tylko 200 requestów dziennie per project na Google Cloud",[10089,16355,16356],{},[10092,16357,16358],{},[16,16359,16360],{},[16273,16361,16362],{"style":16275},"Maksymalnie 100 requestów ciągiem",[10089,16364,16365],{},[10092,16366,16367],{},[16,16368,16369],{},[16273,16370,16371],{"style":16275},"Limit dzienny według czasu amerykańskiego GMT-4",[10089,16373,16374],{},[10092,16375,16376],{},[16,16377,16378],{},[16273,16379,16380],{"style":16275},"Osobny interfejs",[10089,16382,16383],{},[10092,16384,16385],{},[16,16386,16387],{},[16273,16388,16389],{"style":16275},"Tylko dla zweryfikowanych domen w GSC ",[3892,16391,16393],{"id":16392},"indexing-api-nie-tylko-dla-jobposting-i-broadcast-event","Indexing API nie tylko dla JobPosting i Broadcast Event",[16,16395,16396],{},"Pomimo tego, iż w dokumentacji widnieją informacje o tym, że narzędzie przeznaczone jest tylko dla ofert pracy oraz stron z audycjami video, działa ono również dla innych typów podstron. John Mueller na swoim Twitterze poinformował, że Indexing APi działa wyłącznie dla JobPosting i Broadcast Event, a każdy inny rodzaj treści będzie ignorowany.",[16,16398,16399],{},[32,16400],{"alt":34,"src":16401},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-23-1024x294.png",[16,16403,16404],{},"John Mueller został również zapytany o to, co się wydarzy, jeżeli spróbuje się wykorzystać Indexing API do innego typu treści. Odpowiedział on, że w takich sytuacjach rozwiązanie po prostu nie okaże się pomocne.",[16,16406,16407],{},[32,16408],{"alt":34,"src":16409},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-48-1-1024x278.png",[16,16411,16412,16413,284],{},"Na szczęście zapytano go również, czy jeżeli ktoś podejmie tego typu próbę, która zadziała, to czy można otrzymać za to karę? John odpowiedział, że ",[224,16414,13719],{},[16,16416,16417],{},[32,16418],{"alt":34,"src":16419},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-24-2-1024x187.png",[12,16421,16423],{"id":16422},"dlaczego-indexing-api-działa-dla-innego-rodzaju-treści","Dlaczego Indexing API działa dla innego rodzaju treści?",[16,16425,16426],{},"Odpowiedź wydaje się być dość prosta – Googlebot nie wie, co znajduje się na danej podstronie póki jej nie odwiedzi. Nie ma możliwości sprawdzenia, czy w kodzie HTML znajduje się JobPosting lub Broadcast Event, jeżeli wcześniej adres URL nie zostanie zeskanowany\u002Fprzecrawlowany.",[16,16428,16429],{},"Mogłoby to mieć zastosowanie w przypadku usuwania adresów URL (ponieważ wcześniej taki adres musi być znany), ale również w takich przypadkach nasze testy wykazały, że z indeksu możemy usuwać adresy URL, których tematyka nie jest związana z wcześniej wspomnianymi treściami.",[16,16431,16432],{},"Uważamy, że interfejs jest nieco zastępstwem tego, co każdy użytkownik może zrobić w swoim Google Search Console klikając w „poproś o zindeksowanie adresu URL”. Nie trzeba jednak w tym przypadku uruchamiać interfejsu Google Search Console i wcześniej pobierać adresu, a co za tym idzie, zaoszczędzone zostaną zasoby Google.",[16,16434,16435],{},[32,16436],{"alt":34,"src":16437},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-21-1024x173.png",[16,16439,16440],{},[949,16441,16442],{},"Indexing API zamiast Request Indexing w Google Search Console",[16,16444,16445],{},"W Google Search Console możesz pobrać maksymalnie kilka adresów URL dziennie, w Indexing API aż 200.",[3892,16447,16449],{"id":16448},"indexing-api-vs-sitemapa-w-xml","Indexing API vs Sitemapa w XML",[16,16451,16452],{},"Poniżej w tabelce znajdziesz informacje, jakie są różnice między sitemapą, a Indexing API.",[10083,16454,16455],{},[10086,16456,16457,16466,16475,16484,16492,16501,16510],{},[10089,16458,16459],{},[10092,16460,16461],{},[16,16462,16463],{},[16464,16465,12116],"b",{},[10089,16467,16468],{},[10092,16469,16470],{},[16,16471,16472],{},[16273,16473,16474],{"style":16275},"Pewność zeskanowania adresu URL w czasie rzeczywistym",[10089,16476,16477],{},[10092,16478,16479],{},[16,16480,16481],{},[16273,16482,16483],{"style":16275},"Wiesz, kiedy URL zostanie zeskanowany",[10089,16485,16486],{},[10092,16487,16488],{},[16,16489,16490],{},[16273,16491,16380],{"style":16275},[10089,16493,16494],{},[10092,16495,16496],{},[16,16497,16498],{},[16273,16499,16500],{"style":16275},"Dane z requestów zawsze dostępne w Google Search Console",[10089,16502,16503],{},[10092,16504,16505],{},[16,16506,16507],{},[16273,16508,16509],{"style":16275},"Limit do 200 requestów dziennie",[10089,16511,16512],{},[10092,16513,16514],{},[16,16515,16516],{},[16273,16517,16518],{"style":16275},"Liczba requestów nie jest uzależniona od crawl budgetu",[10083,16520,16521],{},[10086,16522,16523,16532,16541,16550,16559,16568,16577],{},[10089,16524,16525],{},[10092,16526,16527],{},[16,16528,16529],{},[16464,16530,16531],{},"Sitemap.xml",[10089,16533,16534],{},[10092,16535,16536],{},[16,16537,16538],{},[16273,16539,16540],{"style":16275},"Brak pewności zeskanowania adresu URL, nawet w przyszłości",[10089,16542,16543],{},[10092,16544,16545],{},[16,16546,16547],{},[16273,16548,16549],{"style":16275},"Nie wiesz, kiedy adres URL zostanie zeskanowany",[10089,16551,16552],{},[10092,16553,16554],{},[16,16555,16556],{},[16273,16557,16558],{"style":16275},"Możliwość dodania w Google Search Console lub pliku robots.txt",[10089,16560,16561],{},[10092,16562,16563],{},[16,16564,16565],{},[16273,16566,16567],{"style":16275},"Dane z requestów nie zawsze dostępne w Google Search Console",[10089,16569,16570],{},[10092,16571,16572],{},[16,16573,16574],{},[16273,16575,16576],{"style":16275},"Duże sitemapy zapewniają więcej niż 200 requestów dziennie",[10089,16578,16579],{},[10092,16580,16581],{},[16,16582,16583],{},[16273,16584,16585],{"style":16275},"Liczba requestów uzależniona od crawl budgetu",[16,16587,16588],{},"Powyższe elementy są inaczej przetwarzane, dlatego pamiętaj o tym, korzystając z nich.",[16,16590,16591],{},"Zaplanuj dodawanie URLi do Indexing API i nie dodawaj ich na początku do sitemapy. To pozwoli Ci na bardziej optymalne crawlowanie nowych adresów URL.",[3892,16593,16595],{"id":16594},"portale-z-podpiętym-indexing-api-w-linkhouse","Portale z podpiętym Indexing API w Linkhouse",[16,16597,16598],{},"Poziom indeksacji portali z Indexing API wynosi niemalże 100%. Pojedyncze, niezindeksowane adresy URL wynikają z indeksacji innego adresu URL, niepoprawnego adresu URL lub chwilowych problemów z dostępem do serwisu wydawcy.",[16,16600,16601],{},[32,16602],{"alt":34,"src":16603},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-25.png",[16,16605,16606,16609],{},[224,16607,16608],{},"Wydawco"," – pamiętaj, że dla reklamodawcy najważniejsze jest, żeby indeksowały się kupowane przez niego publikacje.",[16,16611,16612,16615],{},[224,16613,16614],{},"Reklamodawco"," – pamiętaj, że możesz wybierać portale, które dodały się do aplikacji Indexing API od Google w Linkhouse, mając jednocześnie niemal 100% pewności, że Twój artykuł zostanie dodany do indeksu.",[3892,16617,16619],{"id":16618},"indexing-api-do-czego","Indexing API – do czego?",[16,16621,16622],{},"Do czego można wykorzystać Indexing API oprócz crawlowania \u002F indeksowania adresów URL?",[16,16624,16625],{},"Poniżej przedstawiono listę możliwości, które pozwolą Ci zrozumieć, dlaczego powinieneś jak najszybciej wspomagać swoje działania SEO poprzez Indexing API.",[12,16627,16629],{"id":16628},"przeindeksowanie-treści","Przeindeksowanie treści",[16,16631,16632],{},"W sytuacji, kiedy pracujesz nad treścią, optymalizujesz ją, zmieniasz lub część nieaktualnej treści usuwasz, dla przyspieszenia szybkości jej przeindeksowania możesz wysłać Request Index do tego URLa i cieszyć się przeindeksowaniem zdecydowanie szybciej. ",[16,16634,16635],{},"Nie musisz czekać na zeskanowanie URLa znajdującego się w kolejce crawlowania, bowiem nigdy nie wiadomo, kiedy dany adres zostanie przeskanowany.",[16,16637,16638],{},"Pamiętaj, że przeindeksowanie wiąże się z MDR, czyli Minimum Difference to Reindex. W przypadku wykonania zbyt małych zmian (poprawa literówek, korekta szyku zdania, dodanie zdjęcia) Google może uznać, że nie warto przeindeksowywać adresu URL.",[12,16640,16642],{"id":16641},"usunięcie-adresu-url-z-indeksu","Usunięcie adresu URL z indeksu",[16,16644,16645],{},"Dzięki Indexing API możesz usunąć nieaktualne adresy URL z indeksu za pomocą URL_deleted lub za pomocą URL_updated.",[678,16647,16648,16651],{},[54,16649,16650],{},"URL_deleted zastosuj w przypadku, gdy usunąłeś dany adres URL i nic już się na nim nie znajduje (zwraca kod HTTP 404).",[54,16652,16653],{},"URL_updated zastosuj do usuwania z indeksu, gdy adres URL istnieje, ale nie chcesz żeby znajdował się w indeksie Google, a w nagłówku  zaznaczyłeś informację o jego nieindeksowaniu za pomocą meta robots=noindex, ale zwraca kod HTTP 200.",[12,16655,16657],{"id":16656},"szybsza-weryfikacja-problemów-krytycznych-z-google-search-console","Szybsza weryfikacja problemów krytycznych z Google Search Console",[16,16659,16660],{},"Widząc strony niezindeksowane w Google Search Console, wielu specjalistów korzysta z przycisku „sprawdź poprawkę”, która następnie jest odrzucana, ponieważ nie naprawiono wszystkich adresów URL znajdujących się w raporcie, a tylko ich część. Jeżeli nie skorygowano wszystkich adresów,  dodaj te adresy URL do indexing API, zamiast korzystać z przycisku „sprawdź poprawkę”. Krytyczne problemy, którymi warto się zająć to m.in.:",[51,16662,16663,16666,16669],{},[54,16664,16665],{},"błąd serwera;",[54,16667,16668],{},"błąd przekierowania;",[54,16670,16671],{},"duplikat, użytkownik nie oznaczył strony kanonicznej.",[12,16673,16675],{"id":16674},"przyśpieszenie-crawlowania-urli","Przyśpieszenie crawlowania URLi",[16,16677,16678],{},"Widzisz sporo adresów URL w raporcie: „strona wykryta – obecnie niezindeksowana”? To sytuacja, w której dany adres URL znajduję się w kolejce do crawlowania, ale nie został jeszcze zeskanowany przez Google. To dzięki Indexing API możesz przyśpieszyć crawlowanie tych adresów i nie przejmować się tym, że prawdopodobnie znajdują się daleko w kolejce. Widzisz tam strategiczne z punktu widzenia Twojego biznesu adresy? Do dzieła!",[3892,16680,16682],{"id":16681},"narzędzia-do-indexing-api","Narzędzia do Indexing API",[16,16684,16685],{},"Jeżeli powyższy artykuł przekonał Cię do skorzystania z Indexing API, to możesz taką aplikację zaimplementować na swoim desktopie. Gotowe kody i instrukcję znajdziesz w poniższych linkach",[51,16687,16688,16695],{},[54,16689,16690,16694],{},[182,16691,16692],{"href":16692,"rel":16693},"https:\u002F\u002Fgithub.com\u002Fm3m3nto\u002Fgiaa",[349]," (Memento from Rome)",[54,16696,16697,16701],{},[182,16698,16699],{"href":16699,"rel":16700},"https:\u002F\u002Fgithub.com\u002Fmarekfoltanski\u002Findexingapi",[349]," (Marek from Poland)",[16,16703,16704,16705,1413,16710,284],{},"DLA PL: Możesz również skorzystać ze stworzonego już systemu przez ",[182,16706,16709],{"href":16707,"rel":16708},"https:\u002F\u002Fseograjek.pl\u002F",[349],"Rolanda Adamczyka – seograjek.pl",[182,16711,16714],{"href":16712,"rel":16713},"https:\u002F\u002Ftoponline.pl\u002Fblog\u002Fgoogle-indexing-api",[349],"zaimplementować aplikację od TopOnline.pl",[3892,16716,16718],{"id":16717},"badanie-czy-indexing-api-wpływa-na-crawl-budget","Badanie: Czy Indexing API wpływa na Crawl Budget?",[12,16720,16722],{"id":16721},"badanie-1","Badanie 1",[16,16724,16725],{},"Dane wejściowe:",[51,16727,16728,16731,16734],{},[54,16729,16730],{},"stabilny serwis ze stałą liczbą crawlowania stron z kodem HTTP 200;",[54,16732,16733],{},"kilkadziesiąt requestów dziennie dla tych samych adresów w poszczególne dni;",[54,16735,16736],{},"pobieram tylko te adresy, które były w indeksie.",[16,16738,16739],{},[32,16740],{"alt":34,"src":16741},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-26-1024x504.png",[16,16743,16744],{},"Linia trendu skanowania była nieco spadkowa.",[16,16746,16747],{},[32,16748],{"alt":34,"src":16749},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-27-1024x362.png",[16,16751,16752],{},"Liczba zindeksowanych adresów URL znajduje się na stałym poziomie.",[16,16754,16755],{},"Wynik: brak pozytywnego lub negatywnego wpływu Indexing API na crawl budget serwisu. Wygląda na to, że Indexing API to tylko dodatek do bieżącego Crawl Budgetu.",[12,16757,16759],{"id":16758},"badanie-2","Badanie 2",[16,16761,16725],{},[51,16763,16764,16766,16769],{},[54,16765,16730],{},[54,16767,16768],{},"requesty dla adresów URL, które już zwracają 404;",[54,16770,16771],{},"pobieram tylko te adresy, które są w indeksie Google.",[16,16773,16774],{},[32,16775],{"alt":34,"src":16776},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-28-1024x448.png",[16,16778,16779],{},"Wynik: spadek crawlowania nie wynika z requestów Indexing API, a z powodu liczby adresów URL w indeksie.",[12,16781,16783],{"id":16782},"badanie-3","Badanie 3",[16,16785,16725],{},[51,16787,16788,16791,16794],{},[54,16789,16790],{},"stabilny serwis ze stałą ilością crawlowania stron z kodem HTTP 200;",[54,16792,16793],{},"requesty tylko dla adresów URL, które zawierają kod HTTP 200;",[54,16795,16796],{},"requesty dla adresów URL, które wcześniej były w indeksie oraz tych, których w nim nie było.",[16,16798,16799],{},[32,16800],{"alt":34,"src":16801},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F04\u002Funnamed-29-1024x655.png",[16,16803,16804],{},"Wynik: po trzech sesjach w Indexing API i zaindeksowaniu nowych adresów URL, wzrósł średni Crawl Budget serwisu. ",[12,16806,16808],{"id":16807},"wnioski","Wnioski",[51,16810,16811,16814,16817,16820,16823],{},[54,16812,16813],{},"Indexing API wyciąga adresy URL z kolejki crawlowania;",[54,16815,16816],{},"Indexing API nie wykorzystuje bieżącego Crawl Budgetu witryny;",[54,16818,16819],{},"Samo crawlowanie przez Indexing API nie powoduje zwiększenia ani zmniejszania Crawl Budgetu;",[54,16821,16822],{},"Crawl Budget zależy od liczby adresów URL w indeksie;",[54,16824,16825,16826],{},"Indexing API może pośrednio wpływać na Crawl Budget, poprzez:\n",[51,16827,16828,16831],{},[54,16829,16830],{},"dodanie \u002F usunięcie adresów URL z indeksu;",[54,16832,16833],{},"wyciąganie adresów URL z kolejki crawlowania.",[3892,16835,16837],{"id":16836},"jak-ominąć-limit-200-requestów-na-dzień","Jak ominąć limit 200 requestów na dzień?",[16,16839,16840],{},"Limit wynoszący 200 requestów na dzień, dotyczy jednego projektu na jeden adres e-mail. Jeżeli utworzysz 10 projektów, to możesz skorzystać z 2000 requestów dziennie – w taki sposób możesz rozszerzać pulę wyjściową.",[16,16842,16843],{},"Pamiętaj, że musisz być zweryfikowanym właścicielem danego serwisu w Google Search Console, aby na innym koncie Google również wysyłać requesty do tego samego serwisu.",[3892,16845,16847],{"id":16846},"podsumowując-indexing-api-to-crawling-api","Podsumowując – Indexing API to Crawling API",[16,16849,16850],{},"Jak wspomniano wcześniej – Indexing API to tak naprawdę Crawling API z możliwością usuwania adresów URL z indeksu oraz pobierania informacji bieżących o adresach URL. Adres zostanie zindeksowany dopiero wtedy, kiedy osiągnie odpowiedni poziom wartości do indeksacji (Minimum Value to Index). Zachęcamy do korzystania z Indexing API, póki takie rozwiązanie działa wobec każdego adresu URL – jeśli, zgodnie z pierwotnym założeniem, zacznie ono działać wyłącznie dla JobPosting oraz Broadcast Event, niestety będzie konieczność korzystania z indekserów.",[16,16852,16853],{},[32,16854],{"alt":34,"src":13510},[12,16856,13514],{"id":13513},[16,16858,13517],{},{"title":34,"searchDepth":190,"depth":190,"links":16860},[16861,16862,16863,16864,16865,16866,16867,16868,16869,16870,16871],{"id":16190,"depth":190,"text":16191},{"id":16422,"depth":190,"text":16423},{"id":16628,"depth":190,"text":16629},{"id":16641,"depth":190,"text":16642},{"id":16656,"depth":190,"text":16657},{"id":16674,"depth":190,"text":16675},{"id":16721,"depth":190,"text":16722},{"id":16758,"depth":190,"text":16759},{"id":16782,"depth":190,"text":16783},{"id":16807,"depth":190,"text":16808},{"id":13513,"depth":190,"text":13514},"2023-04-11","Indexing API jest interfejsem pozwalającym na powiadomienie Google o zmianach związanych z adresami URL w danym serwisie internetowym.","\u002Fblog\u002Fimages\u002Findexing-api-kompendium-wiedzy.png",{},"\u002Fblog\u002Findexing-api-kompendium-wiedzy",{"title":16130,"description":16873},"blog\u002Findexing-api-kompendium-wiedzy","L3WGc4B-zmDN2zYLaF6t7iRT4wqtyDrvcp0rS5IEgsI",{"id":16881,"title":16882,"author":377,"body":16883,"category":17222,"coverStyle":197,"date":17223,"description":17224,"excerpt":197,"extension":200,"image":17225,"meta":17226,"navigation":203,"path":17227,"readTime":17228,"seo":17229,"seoDescription":197,"stem":17230,"__hash__":17231},"blog\u002Fblog\u002Fcontent-marketing.md","Content marketing: co to jest? Zasady tworzenia, przykłady i znaczenie marketingu treści w SEO",{"type":9,"value":16884,"toc":17190},[16885,16888,16893,16896,16900,16903,16907,16910,16918,16922,16925,16928,16934,16938,16941,16944,16947,16953,16956,16959,16962,16965,16969,16973,16976,16982,16986,16989,16993,16996,17000,17003,17007,17010,17014,17017,17021,17024,17028,17031,17035,17038,17042,17045,17049,17052,17056,17059,17063,17066,17070,17073,17077,17079,17085,17088,17090,17095,17099,17102,17105,17108,17111,17117,17121,17124,17127,17130,17133,17137,17140,17144,17147,17150,17154,17157,17163,17166,17169,17173,17176,17179,17182,17184,17187],[16,16886,16887],{},"Czym jest content marketing? Jakie są zasady tworzenia treści i jakie znaczenie ma w SEO? Odkryj skuteczne strategie marketingu treści!",[16,16889,16890,16891,1475],{},"Jeśli nie będziesz nastawiony na tworzenie autentycznych i wartościowych dla czytelnika materiałów, mamy dla Ciebie smutną wiadomość – prawdopodobnie zmarnujesz swój czas i wysiłek, jaki poświęciłeś na budowanie takiego contentu. Nawet najlepsze działania SEO i płatne reklamy online nie poprawią ruchu i konwersji, jeśli nikt nie przejdzie na Twoją stronę internetową lub artykuł na blogu oraz nie podejmie pożądanych przez Ciebie działań, np. zapis do newslettera. Jeśli chcesz, aby Twoje teksty naprawdę odniosły sukces, musisz skupić się na dawaniu ludziom tego, czego potrzebują. Oznacza to, że masz skoncentrować się na dostarczaniu wartości, np. przez ",[224,16892,5113],{},[16,16894,16895],{},"Content marketing stał się powszechnym językiem dla marketerów. Jeśli jest skuteczny, zwiększa zaangażowanie obecnych i potencjalnych członków oraz buduje pozycję lidera w branży. Jednak  wymaga on zaangażowania wielu czynników, aby przyniósł świetne efekty. Dobrą wiadomością jest to, że możesz skorzystać z naszych 14 rad na tworzenie cennych wpisów, które pokochają Twoi klienci, aby zwiększyć wartość swoich artykułów i osiągnąć założone cele! Zacznijmy jednak od początku.",[12,16897,16899],{"id":16898},"co-to-jest-content-marketing-definicja","Co to jest content marketing? Definicja",[16,16901,16902],{},"Treści mają kluczowe znaczenie, gdyż przyciągają uwagę, utrzymują zaangażowanie i rozwiązują problemy. Dziś nie wystarczy już być w internecie. Teraz chodzi o to, jak być online, aby nas zauważono. To jest właśnie misja content marketingu, czyli marketingu treści. Jest to rodzaj strategii marketingowej, która obejmuje stałe tworzenie i dystrybucję jakościowych, odpowiednich i angażujących materiałów w celu przyciągnięcia docelowej grupy odbiorców i zachęcenia jej do zakupu. Ta forma marketingu nie promuje marki wprost, ale zamiast tego pobudza zainteresowanie konsumentów jej produktem\u002Fusługą i bierze udział w budowaniu pozytywnego postrzegania. Im większą wartość oferujesz konsumentom przez content marketing w postaci wiedzy eksperckiej i odpowiednich rozwiązań, tym bardziej zachęcisz ich do zakupu.",[12,16904,16906],{"id":16905},"dlaczego-content-marketing-jest-tak-istotny-znaczenie-marketingu-treści","Dlaczego content marketing jest tak istotny? Znaczenie marketingu treści",[16,16908,16909],{},"Marketing treści to już nie trend rynkowy, ale strategiczna inwestycja mająca na celu osiągnięcie większego sukcesu biznesowego. Dzięki niemu, marka może zyskać większe znaczenie i widoczność w Internecie oraz zdobyć rozpoznawalność wśród swoich klientów.",[16,16911,16912,16913,16917],{},"Jeśli zdecydujesz się pracować z content marketingiem, czy to w mediach społecznościowych, czy w formie ",[182,16914,16916],{"href":5156,"rel":16915},[349],"publikacji artykułów sponsorowanych"," na portalach www czy na własnej stronie internetowej, będziesz korzystał z tekstów. To samo dzieje się, gdy wybierzesz e-mail marketing lub blogi firmowe: zawsze będziesz potrzebować treści. Używając odpowiednio zbudowanych materiałów, możesz osiągnąć kilka celów, na przykład nauczyć ludzi, jak używać Twojego produktu lub usługi, aby zażegnać problem. Musisz tylko pamiętać, że dzisiaj ludzie mają pod dostatkiem tysiące artykułów, które mogą czytać. Są zanurzeni w morzu informacji, więc powinieneś zwrócić uwagę na to, co publikujesz w ramach kampanii, jeśli chcesz, aby wybrali Twoją markę.",[12,16919,16921],{"id":16920},"jakie-są-korzyści-wynikające-z-posiadania-dobrego-contentu","Jakie są korzyści wynikające z posiadania dobrego contentu?",[16,16923,16924],{},"Mając wiedzę na temat tego, jak powinien wyglądać dobrze napisany tekst oraz potrafiąc wykorzystać w praktyce sposoby na tworzenie dobrych wpisów, możesz skutecznie wywalczyć zainteresowanie odbiorców i za pomocą content marketingu osiągać satysfakcjonujące cele biznesowe. ",[16,16926,16927],{},"To prawda, że istnieją inne sposoby na bycie online poza content marketingiem. Dlaczego więc wybrać tę opcję dla swojej firmy? Ponieważ content marketing jest podstawą i uzupełnieniem innych strategii marketingu cyfrowego. Przemyślane i umiejętnie zaplanowane publikacje mogą skutecznie wspierać promocję Twojej marki w sieci, pomagają w realizacji założonych celów, generują zaangażowanie użytkowników oraz zwiększają widoczność witryny w wynikach wyszukiwania. Mogą też pozyskiwać leady, wspierać sprzedaż, budować długofalowe relacje z klientem i pozyskiwać ich lojalność, zwiększać wiarygodność i świadomość na temat marki, a także tworzyć pozytywny wizerunek firmy jako eksperta w branży.",[16,16929,16930],{},[32,16931],{"alt":16932,"src":16933},"content marketing a seo","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fcontent-marketing.jpg",[12,16935,16937],{"id":16936},"dystrybucja-treści-w-content-marketingu-a-seo-i-marketing-wirusowy","Dystrybucja treści w content marketingu a SEO i marketing wirusowy",[16,16939,16940],{},"Dystrybucja treści w content marketingu polega na planowaniu i realizowaniu działań content marketingowych, które mają na celu dotarcie do jak największej liczby potencjalnych klientów.",[16,16942,16943],{},"Strategia dystrybucji treści musi być dostosowana do branżowych realiów i przemyślana pod kątem zwiększenia ruchu na stronie oraz efektywności w content marketingu. Istotny będzie również kanał dystrybucji przygotowanych materiałów – w przypadku SEO możemy mówić o treściach przygotowanych na potrzeby wewnętrzne (np. blog firmowy) oraz treściach do publikacji w serwisach lub portalach internetowych, które mają na celu promocję naszej marki, a także pozyskanie wartościowych linków i ruchu użytkowników do naszej strony. Zakładając więc połączenie działań SEO z Content Marketingiem, musimy pamiętać o optymalizacji przygotowanej treści pod kątem algorytmów wyszukiwarek, takich jak Google. Treści muszą być nie tylko atrakcyjne dla odbiorców, ale także uwzględniać zasady działania algorytmu Google, co może wpłynąć na pozycjonowanie promowanej strony jak i samego publikowanego materiału w wynikach wyszukiwania.",[16,16945,16946],{},"Szukasz sprawdzonych miejsc do publikacji content marketingowych? Zarejestruj się za darmo w platformie Linkhouse, która zapewni Ci dostęp do ponad 75 000 portali wraz zaawansowanym systemem wyszukiwania uwzględniającym ponad 60 filtrów na bazie danych z Ahrefs, Semrush, Majestic i MOZ:",[16,16948,16949],{},[182,16950,16952],{"href":4734,"rel":16951},[349],"Załóż konto za darmo!",[16,16954,16955],{},"Nie bez znaczenia jest również wykorzystanie marketingu wirusowego, czyli tworzenie treści, które sprawią, że użytkownicy będą chcieli je udostępniać dalej, co przyczyni się do zwiększenia ruchu na stronie i przekształcenia odbiorców w licznych klientów do skorzystania z oferty firmy.",[16,16957,16958],{},"W efekcie content marketing i SEO powinny współgrać ze sobą, aby generować korzyści w postaci zwiększenia liczby lojalnych klientów, sprzedaży i wzmocnienia pozycji firmy na rynku.",[16,16960,16961],{},"Warto więc skupić się na tworzeniu takiego content marketingu, który pomoże poprawić jakość życia i pracy odbiorców. Jak pewnie zauważyłeś, nie wystarczy wstawić bloku tekstu, dwóch zdjęć i opublikować taki wpis na własnym blogu lub popularnym serwisie tematycznym. ",[16,16963,16964],{},"W obecnych czasach nawet trzeba pobudzać emocje, zaskakiwać, dostarczać ciekawostek, a także bawić i uczyć. Na szczęście istnieją odpowiednie sposoby, narzędzia i techniki, które pozwalają zdobyć założone cele. Jesteś gotowy je poznać? Jeśli tak, to zapnij pasy!",[12,16966,16968],{"id":16967},"jak-zbudować-wartościowe-treści-sprawdzona-strategia-content-marketingowa","Jak zbudować wartościowe treści? Sprawdzona strategia content marketingowa",[220,16970,16972],{"id":16971},"_1-zdefiniuj-grupę-docelową-i-jej-potrzeby","#1 Zdefiniuj grupę docelową i jej potrzeby",[16,16974,16975],{},"Pierwszym krokiem w content marketing strategii jest skoncentrowanie się na klientach, ponieważ Twoje materiały zawsze powinny opierać się na tym, co jest dla nich najważniejsze. Konieczne jest stworzenie skutecznej strategii content marketingu i jasne określenie wyzwań czytelników. Najprostszym sposobem, aby dowiedzieć się, czego potrzebują, jest udanie się prosto do źródła. Zapytaj ich bezpośrednio lub sprawdź komentarze na swoim blogu, blogach konkurencji. Jakie unikalne spostrzeżenia, wskazówki i dane może dostarczyć Twoja firma, aby rozwiązać ich problemy? Jakie kanały najskuteczniej docierają do tej grupy? To ważne, aby pisać dla określonego targetu, a nie dla wszystkich. Gdybyś próbował dostarczyć wartościowe posty każdemu możliwemu odbiorcy, prawdopodobnie nie trafiłbyś w sedno dla żadnego z nich.",[16,16977,16978],{},[32,16979],{"alt":16980,"src":16981},"grupa docelowa odbiorców klientów content marketingu","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fcontent-marketing-grupa-odbiorcow-klientow.jpg",[220,16983,16985],{"id":16984},"_2-określ-cel-twojego-contentu","#2 Określ cel Twojego contentu",[16,16987,16988],{},"Do zbudowania efektywnej strategii, będziesz potrzebował również zdefiniowania celów, które planujesz osiągnąć dzięki treściom. Muszą być one mierzalne, określone w czasie i osiągalne – nie ma sensu marzyć o przysłowiowych gruszkach na wierzbie. Każdy cel jest uzależniony m.in. od branży, dostępnych zasobów, prowadzonej działalności, czy wizji klienta. Są oczywiście ściśle powiązane z grupą docelową. Mogą zawierać w sobie mniejsze cele, które pozwolą na osiągnięcie tego głównego. ",[220,16990,16992],{"id":16991},"_3-wybierz-rodzaj-treści","#3 Wybierz rodzaj treści",[16,16994,16995],{},"Możesz tworzyć teksty o charakterze sprzedażowym, informacyjnym, bądź edukacyjnym. Warto je odróżniać, ponieważ jeśli skonstruujesz odpowiedni przekaz, odbiorca uzna, że znalazł na Twojej stronie dokładnie to, czego szukał. Co więcej, wzrośnie prawdopodobieństwo, że w przyszłości klient ten będzie do Ciebie często wracać. Będąc więc świadomym tego, czego szuka dana grupa docelowa, będziesz w stanie skutecznie zaplanować przyszłe publikacje. Dostarczając przez content marketing odpowiedzi skrojonych na miarę oczekiwań, nie tylko zachęcasz innych do swojej marki i kreujesz wizerunek eksperta, ale również podwyższasz współczynnik klikalności (CTR) na swojej stronie.",[220,16997,16999],{"id":16998},"_4-zapewnij-sobie-odpowiednie-narzędzia-do-pracy","#4 Zapewnij sobie odpowiednie narzędzia do pracy",[16,17001,17002],{},"Sprzęt technologiczny, zasoby, aplikacje, dostęp do internetu — zadbaj o wszystko, co jest potrzebne podczas pracy, aby wykonać zadanie jak najlepiej. Istnieją tysiące narzędzi, płatnych i darmowych, o podstawowych i rozszerzonych możliwościach. Niektóre z nich pozwalają także monitorować wzmianki o danej marce, które pojawiają się w sieci. Wyzwaniem dla menedżerów jest znalezienie tych odpowiednich do wdrożenia w miejscu pracy, aby pomóc swoim pracownikom. Ważne jest więc, aby Twoja firma dysponowała odpowiednim oprogramowaniem, a zespoły mogły efektywnie wykonywać swoją pracę. Kiedy nie mają odpowiednich narzędzi, są zmuszeni polegać na tym, co jest dostępne w zasięgu ręki. Może to prowadzić do powolnej pracy i nieadekwatnego wykorzystania zasobów, a skutek jest taki, że zadanie – w naszym wypadku budowanie treści – jest słabej jakości.",[220,17004,17006],{"id":17005},"_5-zrób-content-marketing-research","#5 Zrób content marketing research",[16,17008,17009],{},"Tworząc posty na bloga, potrzebujesz statystyk, faktów, a nawet opinii innych ekspertów, aby poprzeć swój punkt widzenia. Jak znaleźć potrzebne informacje? Zrób research! To kolejny kluczowy aspekt podczas przygotowywania się do pisania. Bez niego nie miałbyś pojęcia o niezbędnych informacjach potrzebnych do opisania tematu, na którym się skupiasz. Badania są kluczem do zbudowania wartościowego przekazu. Twoi czytelnicy nie będą chcieli konsumować tekstów, które są wyssane z palca. Korzystanie z wiarygodnych źródeł informacji udowadnia, że zależy Ci na dostarczaniu wysoce jakościowych materiałów. Ma też wpływ na zaufanie i lojalność, a taka sytuacja jest pożądana przez wszystkie firmy. Nic więc dziwnego, że Twoja strategia content marketingu również ma opierać się na szeroko zakrojonym researchu.",[220,17011,17013],{"id":17012},"_6-dobierz-słowa-kluczowe","#6 Dobierz słowa kluczowe",[16,17015,17016],{},"Trafnie dobrany zestaw słów kluczowych to jeden z najważniejszych elementów, jakie należy uwzględnić. Powinny być ściśle powiązane z charakterem prowadzonej działalności i jej ofertą, aby użytkownicy dostali dokładnie to, czego szukają w momencie wpisania frazy w wyszukiwarkę. Dlatego znajdź odpowiednie słowa kluczowe i nasyć nimi stworzony przez Ciebie tekst, oczywiście bez przesady. Warto uwzględnić także konkurencyjność poszczególnych słów kluczowych, w czym pomoże analiza konkurencji. Tutaj również będą potrzebne content marketing narzędzia, które pozwolą na szybkie wychwytywanie popularnych tematów.",[220,17018,17020],{"id":17019},"_7-wymyśl-interesujący-nagłówek","#7 Wymyśl interesujący nagłówek",[16,17022,17023],{},"Tytuł jest pierwszą, a czasami jedyną częścią Twojego artykułu, którą zobaczą potencjalni użytkownicy. To ważne, aby przyciągnąć ich uwagę i zachęcić do przeczytania materiału za jego pomocą. Skuteczny tytuł jest więc kluczem do zauważenia i przeczytania artykułu, co jest pierwszym krokiem do zaproszenia czytelnika do dalszej lektury. Mocny nagłówek dostarcza konkretnych informacji, ale jednocześnie zawiera mało szczegółów, aby tylko przyciągnąć uwagę, nie opowiadając całej historii. Innymi słowy, tytuł jest ważny i ma wiele do zrobienia. Możesz przeprowadzić dodatkowe badania na temat tego, co internauci najczęściej wyszukują. Te badania mogą potwierdzić Twoje pomysły na chwytliwy temat, wskazać nowe punkty widzenia i pomóc odkryć zupełnie nowe obszary, które możesz dodać. ",[220,17025,17027],{"id":17026},"_8-trzymaj-się-ustalonej-struktury","#8 Trzymaj się ustalonej struktury",[16,17029,17030],{},"Nie bez znaczenia jest również struktura tekstu. Dobrze jest mieć ogólny plan, który określa, jakie informacje zamierzasz zawrzeć w tekście i w jakiej kolejności będą występować. Nazywa się to strukturą dokumentu. Rozwijanie tej struktury pozwoli Ci zaoszczędzić czas podczas pisania. Zapewni, że zmieścisz wszystkie niezbędne informacje, razem ze szczegółami. Pomoże to również poprawić płynność pisania. Stosowanie śródtytułów, wyróżnień, itp. poprawia czytelność, podkreśla ważne elementy, a także umożliwia łatwą nawigację, co z kolei powoduje płynne przejścia z jednej sekcji, na drugą. ",[220,17032,17034],{"id":17033},"_9-używaj-zrozumiałego-języka","#9 Używaj zrozumiałego języka",[16,17036,17037],{},"Nie chcesz, aby czytelnik męczył się czytając Twoje treści. Przy tak wielu rozpraszaczach i możliwości natychmiastowego oderwania się od lektury, chcesz, aby każdy czuł się komfortowo i został do końca. A to już wymaga odpowiedniego języka, który ma być prosty do odczytania. Sprawienie, by content był łatwo przyswajalny, wymaga nieustannego edytowania i sprawdzania pracy. Nie twórz więc bezwartościowych postów, które marnują czas Twój i klientów. Miej na uwadze zachowanie poprawności językowej i posługiwanie się nienaganną polszczyzną, bądź innym językiem. Bezcenny tekst powinien charakteryzować się m.in. krótkimi zdaniami w stronie czynnej, przystępnym dla przeciętnego użytkownika Internetu słownictwem, dynamicznymi czasownikami wyrażającymi ruch i emocje oraz bezpośrednimi zwrotami.",[220,17039,17041],{"id":17040},"_10-bądź-autentyczny","#10 Bądź autentyczny",[16,17043,17044],{},"Jednym z największych wyzwań stojących przed content marketerami jest wyróżnianie się na tle konkurencji. Nie jest tajemnicą, że klienci chcą prawdomównych treści. Twoje cele końcowe mogą być zróżnicowane, ale nie ryzykuj wiarygodności i pozycji firmy, poprzez publikowanie takich artykułów, które nie znajdują pokrycia w świecie rzeczywistym. Jedynie autentyczne i jakościowe teksty są najlepszym sposobem na przyciągnięcie i utrzymanie uwagi odbiorców. Możesz szukać inspiracji u liderów, ale zwróć uwagę też na własną przestrzeń. Przeczytaj komentarze, aby zobaczyć, co ludzie myślą lub czego im brakuje. Ich pytania mogą zainspirować do nowego wpisu!",[220,17046,17048],{"id":17047},"_11-korzystaj-z-infografik-w-content-marketingu","#11 Korzystaj z infografik w content marketingu",[16,17050,17051],{},"Infografiki zyskują na popularności i są szeroko stosowane wśród firm, zarówno w formie cyfrowej, jak i drukowanej. Są czytelnym, skutecznym i artystycznym sposobem przekazywania informacji bez utraty uwagi widza. Używa się ich jako potężne narzędzie, które umożliwia ludziom łatwe przetrawianie informacji za pomocą danych wizualnych, wykresów i statystyk. Przy odpowiednim projekcie mogą zostać przekształcone w niezapomnianą, przykuwającą uwagę, a nawet przekonującą grafikę. Wiadomo, że ludzie są codziennie zasypywani informacjami, a zakres uwagi zmniejsza się z każdą sekundą. Właśnie z tego powodu, sposób prezentacji treści okazuje się bardzo ważny, a nawet decydujący o tym, czy użytkownik pozostanie na Twojej stronie. ",[220,17053,17055],{"id":17054},"_12-uwzględnij-linkowanie-wewnętrzne-i-zewnętrzne","#12 Uwzględnij linkowanie wewnętrzne i zewnętrzne",[16,17057,17058],{},"Co dodać do działań content marketingu, aby teksty były jeszcze bardziej użyteczne? Linki wewnętrzne oraz zewnętrzne!  Linki wewnętrzne są niezbędne w każdej witrynie, ponieważ przenoszą czytelnika do Twoich podstron i ważnych sekcji, pomagają budować autorytet strony, wrażenia internauty, czy budują połączenia między stronami internetowymi za pomocą jednego kliknięcia. Natomiast linki zewnętrzne są najważniejszym źródłem siły rankingowej. Liczba wysokiej jakości linków zewnętrznych, które kierujesz do Twojej witryny, ma duży wpływ na pozycję Twojej witryny w wyszukiwarkach, więc i na odwiedziny strony. Obydwa rodzaje linkowania dodają materiałom większego znaczenia.",[220,17060,17062],{"id":17061},"_13-monitoruj-jak-radzi-sobie-twój-content-marketing","#13 Monitoruj, jak radzi sobie Twój content marketing",[16,17064,17065],{},"Mówiąc najprościej, nie dowiesz się, czy teksty służą Twoim celom bez ich dobrego pomiaru. A jeśli nie wiesz, czy to co robisz, działa, marnujesz czas i pieniądze. Największy atut mediów cyfrowych polega na możliwości dostępu do danych na żądanie. Możesz uważnie monitorować rodzaj publikacji, ruch, zaangażowanie i regularnie sprawdzać, jak dotychczas stworzone artykuły spełniają swoje zadanie. Pomiary są tak często przyjmowane za pewnik, że czasami nie doceniamy ich wielkiego znaczenia.",[220,17067,17069],{"id":17068},"_14-aktualizuj-content","#14 Aktualizuj content",[16,17071,17072],{},"Marketerzy często koncentrują się na generowaniu coraz większej ilości treści, śledzeniu nowości, trendów i tego, co robią inni, a w związku z tym, zapominają o kontrolowaniu istniejących już artykułów. Istotne jest, aby aktualizować swoje posty, a szczególnie te, które cieszyły się dużą popularnością i mają przedawnione dane. Zadaj sobie pytanie, jak możesz je ulepszyć. To sprytny sposób na zwiększenie zainteresowania starych blogów i świetna strategia o niskim ryzyku, aby zaangażować internautów, jednocześnie wykorzystując wcześniejsze sukcesy.",[12,17074,17076],{"id":17075},"przykłady-content-marketingu-w-działaniach-b2b-i-b2c","Przykłady Content Marketingu w działaniach B2B i B2C",[220,17078,2169],{"id":2168},[16,17080,17081,17084],{},[182,17082,2169],{"href":5156,"rel":17083},[349]," to świetny sposób na zaistnienie w świadomości klientów oraz wzbudzenie w nich zainteresowania Twoją ofertą. Dobrej jakości artykuł sponsorowany posiada niezwykle szeroki potencjał do zaprezentowania konsumentom oferowanych przez Ciebie usług, produktów czy nawet całej Twojej marki. Tego typu content pełni przede wszystkim funkcję informacyjną, gdyż jego zadaniem, oprócz reklamy, jest przede wszystkim dostarczenie odbiorcom rzetelnych informacji na temat Twojej oferty. ",[16,17086,17087],{},"Plusem artykułów sponsorowanych jest to, że za ich pomocą zyskujesz niepowtarzalną szansę dotarcia do odbiorców, którzy w innych okolicznościach z różnych powodów nie mieliby żadnych interakcji z Twoją firmą. Ta forma content marketingu będzie zatem szczególnie skuteczna, gdy zależy Ci na pozyskiwaniu nowych klientów. Dodatkowym jej atutem jest to, że pozwala już przy pierwszym kontakcie przekazać odbiorcom uporządkowane, wysokiej jakości informacje na temat Twojej oferty, co pomaga w budowaniu zaufania do marki.  ",[16,17089,16946],{},[16,17091,17092],{},[182,17093,16952],{"href":4734,"rel":17094},[349],[220,17096,17098],{"id":17097},"grafiki-i-infografiki","Grafiki i infografiki",[16,17100,17101],{},"Przekaz graficzny jest dla odbiorców dużo bardziej atrakcyjny, niż zwykły, “suchy” tekst.  Za pomocą infografik możesz w ciekawy i przykuwający oko sposób zaprezentować potencjalnym klientom zalety oferowanych przez Ciebie produktów lub usług. Forma graficzna powoduje, że informacje, które w innej formie mogłyby być dla odbiorców mało czytelne lub nużące, są dla nich dużo łatwiejsze do zwizualizowania. ",[16,17103,17104],{},"Ciekawa grafika może być także stosowana jako uzupełnienie właściwego przekazu tekstowego – wówczas jej głównym zadaniem jest przyciągnięcie uwagi odbiorców i zachęcenie ich do lektury. Może ona być żartobliwa, odwoływać się do faktu lub sytuacji dobrze znanej nadawcy oraz odbiorcom czy zawierać pytanie na które odpowiedź znajduje się w tekście. Dzięki temu szansa, że potencjalny klient zapozna się z przygotowanym dla niego contentem jest znacznie większa niż w przypadku samego tekstu, może także dużo lepiej zapaść mu w pamięć.",[16,17106,17107],{},"Za pomocą infografik możesz w ciekawy i urozmaicony sposób przekazywać mnóstwo informacji, które nie wyglądałyby równie atrakcyjnie w formie tekstowej. Szczególnie dobrze prezentują się na nich dane liczbowe, np. pod postacią wykresów. Infografiki są także coraz chętniej wykorzystywane w content marketingu dla B2B, dlatego też warto się nimi zainteresować, by móc w pełni wykorzystywać ich potencjał także w relacjach biznesowych. ",[16,17109,17110],{},"Taka forma jest także przyjazna social mediom, takim jak Facebook czy Instagram.",[16,17112,17113],{},[32,17114],{"alt":17115,"src":17116},"content marketing infografiki","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fcontent-marketing-infografiki.jpg",[220,17118,17120],{"id":17119},"social-media-krótkie-filmy-i-nagrania","Social Media, krótkie filmy i nagrania",[16,17122,17123],{},"Forma krótkich filmów czy nagrań jest aktualnie bardzo chętnie stosowana przez użytkowników mediów społecznościowych, dlatego też dobrym pomysłem będzie znalezienie dla niej miejsca w Twojej strategii content marketingowej. Szczególną popularnością cieszą się one na takich platformach jak TikTok czy Instagram (stories). Najczęściej tego typu forma charakteryzuje się nastawieniem na dostarczenie odbiorcom treści rozrywkowych, stąd też nieformalny język, żartobliwość czy zmniejszenie dystansu między firmą i klientami jest w krótkich nagraniach wręcz pożądane.  ",[16,17125,17126],{},"Dzięki możliwości wykorzystania zarówno obrazu, jak i dźwięku, zyskujesz bardzo szerokie pole do tworzenia efektywnego i zróżnicowanego contentu dla Twoich klientów. W ten sposób możesz również dostarczyć im znacznie większą ilość wartościowych informacji niż za pośrednictwem innych, angażujących mniej zmysłów form przekazu.  Relatywnie krótki czas nagrania pozwala odbiorcom na obejrzenie go w prawie każdej chwili, co jest bardzo pozytywnym zjawiskiem, gdyż znacznie zwiększa widoczność publikowanego contentu.  ",[16,17128,17129],{},"Przykład wykorzystania krótkich filmów.",[16,17131,17132],{},"Za pomocą social mediów możesz dostarczać swoim klientom biznesowym wartościowy content w bardzo różnorodnych formach i z użyciem wielu platform, które pozwolą Ci dotrzeć do szerokiego grona odbiorców. Obecność Twojej firmy w mediach społecznościowych pozytywnie wpłynie na jej rozpoznawalność oraz świadomość marki wśród klientów – zarówno indywidualnych, jak i biznesowych, dlatego też warto uwzględnić je w Twojej strategii content marketingowej dla B2B.  ",[220,17134,17136],{"id":17135},"newsletter","Newsletter",[16,17138,17139],{},"Newsletter, choć w porównaniu z poprzednimi przykładami content marketingu może się wydawać lekko przestarzały, wbrew pozorom wciąż jest niezwykle efektywną formą kontaktu z klientami. Regularnie dostarczany newsletter to doskonały sposób na informowanie na bieżąco o najnowszych pozycjach w Twojej ofercie, aktualnych promocjach, nadchodzących eventach czy ważnych wydarzeniach, jakie miały miejsce w Twojej firmie. Dzięki newsletterowi masz także pewność, że informacje docierają bezpośrednio do klientów i nie zostaną przez nich przeoczone, jak czasem dzieje się to np. w przypadku social mediów. ",[220,17141,17143],{"id":17142},"e-booki","E-booki",[16,17145,17146],{},"Publikacja e-booków dla klientów biznesowych, choć wymaga sporego nakładu pracy i energii wielu osób, jest rozwiązaniem wartym wypróbowania. E-book czy broszura informacyjna to doskonały sposób na dotarcie z wartościowym contentem do odbiorcy biznesowego. Ta forma umożliwia dostarczanie klientom rozbudowanych treści, które mogłyby być trudniejsze do przekazania za pomocą innych kanałów – w e-booku możesz poświęcić znacznie więcej miejsca interesującym zagadnieniom poruszanym wcześniej np. na blogu firmowym. ",[16,17148,17149],{},"Jeśli zamierzasz wydać e-booka, możesz skorzystać zarówno z klasycznej ścieżki wydawniczej, jak i zdecydować się na opcję self publishingu. Każde z tych rozwiązań ma swoje plusy i minusy, będzie się także wiązać z innymi kosztami. W tradycyjnym wydawnictwie nie musisz płacić za publikację, możesz także liczyć na wsparcie zespołu redakcyjnego. Z kolei samodzielne wydanie e-booka wiąże się z koniecznością pokrycia jej kosztów, ale i większą swobodą wyboru, kto będzie pracować nad Twoją publikacją. ",[220,17151,17153],{"id":17152},"webinary","Webinary",[16,17155,17156],{},"Ciekawy, interesujący webinar może być przydatny nie tylko w content marketingu dla B2B – równie dobrym pomysłem jest uczynienie z niego elementu strategii w relacji B2C! Za pomocą webinarów możesz zwiększyć świadomość swojej marki wśród konsumentów oraz ugruntować swoją pozycję na rynku. Zyskujesz także niepowtarzalną okazję zaprezentowania swojej oferty szerszemu gronu, co może pozytywnie wpłynąć na Twoje wyniki sprzedaży. Pamiętaj jednak, że wzięcie udziału w webinarze wymaga doskonałego przygotowania merytorycznego oraz umiejętności swobodnego prezentowania informacji. ",[16,17158,17159],{},[32,17160],{"alt":17161,"src":17162},"content marketing webinary","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002Fcontent-marketing-webinary.jpg",[16,17164,17165],{},"Organizacja webinarów może być stałym i lubianym przez wszystkie zaangażowane strony elementem relacji biznesowych. Dzięki webinarom zyskujesz możliwość nie tylko podzielenia się swoją wiedzą, ale i nawiązywania nowych kontaktów i wzmacniania swojej eksperckiej pozycji w branży. Najczęściej webinar przybiera formę szkolenia, warsztatu czy panelu dyskusyjnego. ",[16,17167,17168],{},"Możliwość spotkania online jest dla uczestników niezwykle wygodna, gdyż pozwala im łączyć się z dowolnego miejsca i oszczędzić czas i środki finansowe na dojeździe. Dzięki temu w webinarze będą mogły uczestniczyć osoby, które w innych okolicznościach nie mogłyby się pojawić, co poszerza Twoje grono odbiorców. Popularnym rozwiązaniem jest także udostępnienie nagrania z webinaru już po jego zakończeniu, co pozwoli zapoznać się z Twoim contentem także osobom, które nie brały w nim udziału. ",[220,17170,17172],{"id":17171},"prowadzenie-bloga-firmowego","Prowadzenie bloga firmowego",[16,17174,17175],{},"Firmowy blog również może być bardzo dobrym źródłem wartościowego contentu dla Twoich klientów biznesowych, dlatego warto dbać o wysoki poziom zamieszczanych na nim treści. Zaletą prowadzenia bloga jest możliwość dostarczenia informacji w uporządkowany, czytelny sposób, co znacznie poprawia komfort odbioru. ",[16,17177,17178],{},"Blogi sprzyjają także dłuższym formom, co jest szczególnie ważne gdy zależy Ci na publikacji np. szerokiej metaanalizy czy obszernego artykułu specjalistycznego. Dzięki temu znacznie ułatwisz odbiorcom dotarcie do potrzebnych wiadomości, a opublikowane treści będą dla nich dostępne przez cały czas, co sprawi że będą mogli zapoznać się z nimi w dowolnym momencie i w każdej chwili z łatwością do nich wrócić.",[16,17180,17181],{},"Za pośrednictwem firmowego bloga możesz nie tylko dostarczać swoim klientom wysokiej jakości kontent, ale i reklamować swoje produkty i usługi, np. wspomniane już e-booki, nadchodzące eventy które organizujesz czy po prostu umiejętnie zachęcać do zapoznania się z Twoją ofertą. Wpłynie to pozytywnie na Twoje wyniki sprzedaży, pomoże nawiązywać nowe relacje biznesowe oraz umocnić te już istniejące. ",[12,17183,818],{"id":817},[16,17185,17186],{},"Najlepiej, aby publikowane przez Ciebie treści były jakościowe i dostarczały klientom rozwiązań na zaistniałe problemy. Żeby to osiągnąć, podczas tworzenia contentu używaj takich sposobów, które uatrakcyjniają przekaz, pozwalają Ci podzielić się wiedzą i przyciągają nowych odbiorców. W końcu, na tym Ci zależy, prawda?",[16,17188,17189],{},"Pisanie cennych materiałów wymaga czasu i wysiłku – a Twoi czytelnicy zdecydowanie na to zasługują. To nie lada wyzwanie, biorąc pod uwagę to, jak trudno w obecnych czasach zdobyć i utrzymać uwagę przeciętnego użytkownika Internetu. Najważniejsze, to nie spuszczać z oczu swojego celu, jakim jest dostarczanie prawdziwej wartości odbiorcom. Dlatego dowiedz się kim są i czego oczekują, a następnie daj z siebie wszystko, aby właśnie u Ciebie dostali takie treści, których od dawna szukali.",{"title":34,"searchDepth":190,"depth":190,"links":17191},[17192,17193,17194,17195,17196,17212,17221],{"id":16898,"depth":190,"text":16899},{"id":16905,"depth":190,"text":16906},{"id":16920,"depth":190,"text":16921},{"id":16936,"depth":190,"text":16937},{"id":16967,"depth":190,"text":16968,"children":17197},[17198,17199,17200,17201,17202,17203,17204,17205,17206,17207,17208,17209,17210,17211],{"id":16971,"depth":359,"text":16972},{"id":16984,"depth":359,"text":16985},{"id":16991,"depth":359,"text":16992},{"id":16998,"depth":359,"text":16999},{"id":17005,"depth":359,"text":17006},{"id":17012,"depth":359,"text":17013},{"id":17019,"depth":359,"text":17020},{"id":17026,"depth":359,"text":17027},{"id":17033,"depth":359,"text":17034},{"id":17040,"depth":359,"text":17041},{"id":17047,"depth":359,"text":17048},{"id":17054,"depth":359,"text":17055},{"id":17061,"depth":359,"text":17062},{"id":17068,"depth":359,"text":17069},{"id":17075,"depth":190,"text":17076,"children":17213},[17214,17215,17216,17217,17218,17219,17220],{"id":2168,"depth":359,"text":2169},{"id":17097,"depth":359,"text":17098},{"id":17119,"depth":359,"text":17120},{"id":17135,"depth":359,"text":17136},{"id":17142,"depth":359,"text":17143},{"id":17152,"depth":359,"text":17153},{"id":17171,"depth":359,"text":17172},{"id":817,"depth":190,"text":818},"Marketing internetowy","2023-03-31","Czym jest content marketing? Jakie są zasady tworzenia treści i jakie znaczenie ma w SEO? Odkryj skuteczne strategie marketingu treści! Jeśli nie będziesz nastawiony na tworzenie autentycznych i warto","\u002Fblog\u002Fimages\u002Fcontent-marketing.jpg",{},"\u002Fblog\u002Fcontent-marketing","18 min czytania",{"title":16882,"description":17224},"blog\u002Fcontent-marketing","Mi-73C0cxlA0OMeFDpc0IiYtbQ68DFwGST92LPE3Zak",{"id":17233,"title":17234,"author":377,"body":17235,"category":1313,"coverStyle":197,"date":17415,"description":17416,"excerpt":197,"extension":200,"image":17417,"meta":17418,"navigation":203,"path":17419,"readTime":858,"seo":17420,"seoDescription":197,"stem":17421,"__hash__":17422},"blog\u002Fblog\u002Fnowe-zasady-reklamy-wyrobow-medycznych-kluczowe-zmiany-dla-wydawcow.md","Nowe zasady reklamy wyrobów medycznych: kluczowe zmiany dla Wydawców",{"type":9,"value":17236,"toc":17410},[17237,17240,17243,17246,17252,17255,17261,17275,17281,17284,17379,17382,17388,17391,17396,17399,17402,17405],[16,17238,17239],{},"Na tle gwałtownie rosnącego rynku wyrobów medycznych, dynamicznie zmieniają się również przepisy regulujące sposób, w jaki można je reklamować. Te zmiany mogą mieć istotny wpływ na sposób prowadzenia działalności, zwłaszcza dla właścicieli serwisów internetowych.",[16,17241,17242],{},"Zrozumienie i przestrzeganie tych przepisów jest nie tylko kwestią zgodności z prawem, ale także etycznym obowiązkiem zapewnienia bezpieczeństwa i dobrobytu czytelników. Nowe regulacje wprowadzają kluczowe zmiany, które mają na celu promowanie odpowiedzialnej reklamy, a tym samym ochronę konsumentów.",[16,17244,17245],{},"Przyjrzymy się zatem zmianom, które weszły w życie w 2023 roku, podkreślając kluczowe elementy, które należy wziąć pod uwagę w publikacji materiałów reklamowych. ",[12,17247,17249],{"id":17248},"zrozumienie-nowych-zasad",[224,17250,17251],{},"Zrozumienie nowych zasad",[16,17253,17254],{},"Główna zmiana wynika z nowelizacji ustawy z dnia 7 kwietnia 2022 roku o wyrobach medycznych, która weszła w życie 1 stycznia 2023 roku, oraz z Rozporządzenia Ministra Zdrowia z dnia 21 kwietnia 2023 r. w sprawie reklamy wyrobów medycznych, które weszło w życie 13 maja 2023 roku.",[16,17256,17257,17258,243],{},"Zmiany te regulują, jaki rodzaj reklamy wyrobów medycznych jest dozwolony. Najważniejsze założenia w przypadku ",[224,17259,17260],{},"reklamy kierowanej do publicznej wiadomości",[51,17262,17263,17269],{},[54,17264,17265,17268],{},[224,17266,17267],{},"ZAKAZANA"," jest reklama sprzętu\u002Fproduktów, przeznaczonych dla „profesjonalistów” – czyli takiego, który wymaga do jego zastosowania osoby posiadającej stosowne wykształcenie w odpowiedniej dziedzinie,",[54,17270,17271,17274],{},[224,17272,17273],{},"DOZWOLONA"," jest reklama sprzętu\u002Fproduktów przeznaczonych dla laików, czyli w tym np. kosmetyczek, kosmetologów – przy zachowaniu poniżej przedstawionych wytycznych.",[12,17276,17278],{"id":17277},"kluczowe-wytyczne",[224,17279,17280],{},"Kluczowe wytyczne",[16,17282,17283],{},"Poniżej znajduje się podsumowanie głównych wytycznych dotyczących reklamy wyrobów medycznych:",[678,17285,17286,17293,17299,17306,17313,17324,17331,17338,17345,17351,17360,17376],{},[54,17287,17288,17289,17292],{},"musi zawierać ",[224,17290,17291],{},"nazwę lub nazwę handlową wyrobu"," oraz jego przewidziane zastosowanie;",[54,17294,17295,17298],{},[224,17296,17297],{},"nie może wprowadzać w błąd"," co do warunków konserwacji, obsługi serwisowej, aktualizacji oprogramowania, kontroli bezpieczeństwa itp.",[54,17300,17301,17302,17305],{},"musi być ",[224,17303,17304],{},"zrozumiała dla laika",". Nie może zawierać języka specjalistycznego, wyrazów obcych czy archaizmów;",[54,17307,17308,17309,17312],{},"nie może wykorzystywać ",[224,17310,17311],{},"wizerunku"," osób wykonujących zawody medyczne lub podających się za takie osoby;",[54,17314,17315,17316,17319,17320,17323],{},"nie może również ",[224,17317,17318],{},"bezpośrednio namawiać dzieci do zakupu reklamowanych wyrobów"," lub do ",[224,17321,17322],{},"nakłonienia"," rodziców lub innych osób dorosłych do kupienia im reklamowanych wyrobów;",[54,17325,17326,17327,17330],{},"nie może dotyczyć wyrobów przeznaczonych do używania przez użytkowników ",[224,17328,17329],{},"innych niż laicy"," (czyli takich osób, które nie maja formalnego wykształcenia w odpowiedniej dziedzinie ochrony zdrowia lub medycyny, tj. innych niż lekarze, pielęgniarki czy farmaceuci, laikiem mogą być już natomiast osoby z tzw. branży beauty jak kosmetolog, kosmetyczka czy trycholog);",[54,17332,17333,17334,17337],{},"nie może ",[224,17335,17336],{},"wprowadzać w błąd co do właściwości i funkcji wyrobu"," (w tym technologii czy efektów np. zabiegu z użyciem wyrobu);",[54,17339,17340,17341,17344],{},"nie może sugerować, że mamy do czynienia ",[224,17342,17343],{},"z leczeniem lub diagnozą",";",[54,17346,17347,17350],{},[224,17348,17349],{},"musi informować o prawdopodobnym ryzyku związanym z używaniem wyrobu zgodnie z jego przewidzianym zastosowaniem"," (czyli nie możemy zatajać informacji, że takie ryzyka istnieją);",[54,17352,17353,17354,17356,17357,17359],{},"może dotyczyć wyłącznie informacji i zastosowania, które przewidziane jest w instrukcji lub etykiecie wyrobu, dane takie należy przedstawiać w formie:",[269,17355],{},"\n– audiowizualnej i wizualnej w sposób widoczny i czytelny;",[269,17358],{},"\n– dźwiękowej w sposób wyraźny",[54,17361,17362,17363,17365,17366,17368,17369,17371,17372,17375],{},"powinna zawierać także:",[269,17364],{},"\n– określenie podmiotu prowadzącego reklamę;",[269,17367],{},"\n– nazwę producenta i upoważnionego przedstawiciela, jeżeli został wyznaczony;",[269,17370],{},"\n– ostrzeżenie „",[224,17373,17374],{},"o treści i formie przewidzianej Rozporządzeniem. Z uwagi na to, że Rozporządzenie zawiera bardzo szczegółowe zasady umieszczania takich ostrzeżeń zachęcamy do zapoznania się z jego treścią we własnym zakresie","„",[54,17377,17378],{},"musi informować o tym, że jest reklamą, tzn, że dany przekaz ma charakter reklamowy – jeżeli mamy do czynienia z reklamą w formie kierowanej do publicznej wiadomości opinii przez użytkowników wyrobów, jeżeli otrzymują z tego tytułu korzyści, czyli np. influencer reklamujący dany wyrób otrzymuje za niego korzyść powinien w swoim publicznym przekazie poinformować, że przekaz ma charakter reklamowy i otrzymuje z tego tytułu korzyści materialne, podobnie w przypadku sponsorowania targów, wystaw, pokazów etc.",[16,17380,17381],{},"Zmiany te mają na celu zapewnienie bezpieczeństwa użytkowników i odpowiedzialnego podejścia do reklamy wyrobów medycznych. Jak zawsze, kluczowe jest to, aby dostarczać rzetelne i prawdziwe informacje na temat wyrobów medycznych, które są reklamowane.",[12,17383,17385],{"id":17384},"wpływ-na-publikacje-artykułów",[224,17386,17387],{},"Wpływ na publikacje artykułów",[16,17389,17390],{},"W odniesieniu do działań reklamowych, które zostały już rozpoczęte (data pierwszej publikacji) przed 1 stycznia 2023 roku w przypadku, gdy takie reklamy nie spełniają wymogów ustawy o wyrobach medycznych mogą one być prowadzone w dotychczasowej formie, ale tylko do dnia 30 czerwca 2023 roku.",[16,17392,17393,227],{},[224,17394,17395],{},"Po 30 czerwca 2023 roku rozpowszechnianie reklamy wyrobów medycznych bezwzględnie podlegać będzie wytycznym wskazanym w przepisach nowej ustawy o wyrobach medycznych.",[16,17397,17398],{},"Dla właścicieli portali internetowych, te zmiany mają duże znaczenie. Biorąc pod uwagę, że portal umożliwia publikację treści przez użytkowników, ważne jest ścisłe przestrzeganie nowych przepisów dotyczących reklamy wyrobów medycznych.",[16,17400,17401],{},"Właściciele powinni dokładnie zrozumieć, co te zmiany oznaczają dla ich działalności, i podjąć odpowiednie kroki, aby dostosować swoje serwisy do nowych przepisów. Mogą to obejmować zmiany w zasadach publikacji, monitorowania treści",[16,17403,17404],{},"Zalecamy konsultację z prawnikiem specjalizującym się w prawie medycznym, aby uzyskać poradę dotyczącą szczegółów przepisów i tego, jak mogą one wpływać na działalność.",[16,17406,17407],{},[949,17408,17409],{},"Podkreślamy, iż Linkhouse nie świadczy usług prawnych lub reklamowych i nie jesteśmy zobowiązani do nadzorowania treści reklamowych. Państwa działalność odbywa się na Państwa odpowiedzialność, w związku z tym proszę zapoznać się z treścią przywołanych przepisów także we własnym zakresie.",{"title":34,"searchDepth":190,"depth":190,"links":17411},[17412,17413,17414],{"id":17248,"depth":190,"text":17251},{"id":17277,"depth":190,"text":17280},{"id":17384,"depth":190,"text":17387},"2023-03-30","Na tle gwałtownie rosnącego rynku wyrobów medycznych, dynamicznie zmieniają się również przepisy regulujące sposób, w jaki można je reklamować. Te zmiany mogą mieć istotny wpływ na sposób prowadzenia","\u002Fblog\u002Fimages\u002Fnowe-zasady-reklamy-wyrobow-medycznych-kluczowe-zmiany-dla-wydawcow.png",{},"\u002Fblog\u002Fnowe-zasady-reklamy-wyrobow-medycznych-kluczowe-zmiany-dla-wydawcow",{"title":17234,"description":17416},"blog\u002Fnowe-zasady-reklamy-wyrobow-medycznych-kluczowe-zmiany-dla-wydawcow","aTRMnlZuqVGjm-H1PB8VAJXY6gSDRaVX4W9y9lO7d20",{"id":17424,"title":17425,"author":17426,"body":17427,"category":14580,"coverStyle":197,"date":17911,"description":17912,"excerpt":197,"extension":200,"image":17913,"meta":17914,"navigation":203,"path":17915,"readTime":5370,"seo":17916,"seoDescription":197,"stem":17917,"__hash__":17918},"blog\u002Fblog\u002Flink-planner-case-study-pokochajswojkregoslup-pl.md","Case study sklepu meblowego pokochajswojkregoslup.pl","Ewa Faber",{"type":9,"value":17428,"toc":17896},[17429,17433,17445,17459,17462,17473,17477,17516,17518,17521,17535,17543,17553,17558,17584,17589,17609,17612,17615,17621,17629,17632,17635,17643,17646,17656,17664,17667,17675,17678,17681,17689,17692,17698,17704,17708,17716,17719,17727,17730,17734,17742,17745,17753,17756,17760,17768,17771,17779,17782,17786,17794,17797,17805,17808,17810,17819,17822,17830,17836,17840,17854,17877,17883,17889],[220,17430,17432],{"id":17431},"wstęp","Wstęp",[16,17434,17435,17436,17438,17439,17444],{},"We wrześniu 2022 roku w platformie ",[224,17437,12902],{}," miała miejsce premiera innowacyjnego narzędzia, jakim jest ",[224,17440,17441],{},[182,17442,14992],{"href":9311,"rel":17443},[349],". Samodzielnie dobiera ono najbardziej optymalne linki dla wskazanych domen, co pozwala m.in. na:",[51,17446,17447,17450,17453,17456],{},[54,17448,17449],{},"zaoszczędzenie czasu, który musielibyśmy spędzić na wyszukiwaniu i ocenianiu linków samodzielnie;",[54,17451,17452],{},"zaplanowanie kampanii bez większej wiedzy czy doświadczenia w link buildingu;",[54,17454,17455],{},"kompleksową realizację kampanii – zakup linków, otrzymanie sugestii dot. ich rozmieszczenia oraz opcjonalne tworzenie tekstów do artykułów sponsorowanych;",[54,17457,17458],{},"minimalizację kosztów, np. brak konieczności zakupu zewnętrznych narzędzi niezbędnych do samodzielnego zaplanowania podobnych działań.",[16,17460,17461],{},"Na podstawie ponad 30 parametrów SEO narzędzie ocenia potencjał miejscówek, dobiera linki i wskazuje słowa kluczowe istotne dla kampanii prowadzonych dla poszczególnych stron. Dzięki swojej uniwersalnej strukturze pozwala tanio, szybko i wygodnie znaleźć najlepsze linki zarówno początkującym, jak i zaawansowanym użytkownikom.",[16,17463,17464,17465,17472],{},"W celu potwierdzenia skuteczności naszego narzędzia przeprowadziliśmy kilka kampanii link buildingowych, których ",[182,17466,17469],{"href":17467,"rel":17468},"https:\u002F\u002Flinkhouse.pl\u002Fblog\u002Fcase-study-link-planner\u002F",[349],[224,17470,17471],{},"wynikami"," dzieliliśmy się z Wami na naszym blogu. Poniższe działania przeprowadzone zostały samodzielnie przez naszego klienta i przyniosły pozytywne efekty dla jego witryny. Wszystkie zakupione linki zostały dobrane za pomocą narzędzia o którym wspominaliśmy wyżej – Link Plannera. Po wybraniu przez klienta wyłącznie celu kampanii, adresu domeny oraz zakładanego budżetu, narzędzie automatycznie wybrało najlepsze rozwiązania, których efekty prezentujemy poniżej.",[220,17474,17476],{"id":17475},"najnowsze-zmiany-w-link-plannerze","Najnowsze zmiany w Link Plannerze",[678,17478,17479,17496,17510,17513],{},[54,17480,17481,17482],{},"Więcej filtrów, aby Link Planner spełniał więcej Waszych wymagań:\n",[51,17483,17484,17487,17490,17493],{},[54,17485,17486],{},"Ruch według Semrush.com",[54,17488,17489],{},"Ruch według Ahrefs.com",[54,17491,17492],{},"Domain Authority z MOZ.com",[54,17494,17495],{},"Authority Score z Semrush.com",[54,17497,17498,17499],{},"Większa możliwość personalizacji poprzez parametry oferty:\n",[51,17500,17501,17504,17507],{},[54,17502,17503],{},"Uwzględnij publikacje tylko z domen z wybranymi końcówkami",[54,17505,17506],{},"Uwzględnienie tylko linków follow",[54,17508,17509],{},"Określenie cen publikacji",[54,17511,17512],{},"Informacja o tym jak pobierane są frazy do kampanii w trybie “zwiększania widoczności”. Najpierw w TOP15, a następnie w TOP50.",[54,17514,17515],{},"W ostatnim kroku możliwość posortowania tabelki po adres URL oraz podgląd filtrów zaznaczonych w kroku pierwszym – jeżeli wcześniej spersonalizowano kampanię.",[220,17517,14699],{"id":14698},[16,17519,17520],{},"Kampania ta opisuje branżę meblową związaną z fotelami i krzesłami dla zdrowego kręgosłupa. Klient prowadził kampanię samodzielnie przy wykorzystaniu trybu 1 (zwiększenie widoczności serwisu) oraz 2 (zwiększenie widoczności konkretnych adresów URL) Link Plannera.",[16,17522,17523,17526,17527,17530,17531,17534],{},[224,17524,17525],{},"Koszty:"," łącznie 2800 zł netto (podzielone na 5 małych kampanii)",[224,17528,17529],{},"Liczba zakupionych linków:"," 27",[224,17532,17533],{},"Data rozpoczęcia kampanii:"," 3 października 2022",[16,17536,17537],{},[182,17538,17541],{"href":17539,"rel":17540},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed.png",[349],[32,17542],{"alt":34,"src":17539},[16,17544,17545,17548,17549,1268],{},[224,17546,17547],{},"Komentarz",": Linkowane w kampanii słowa kluczowe (frazy) zostały przeanalizowane za pomocą narzędzia Google Search Console. Porównano okresy od 26 września do 2 października 2023 oraz od 20 do 26 lutego 2022. Są to okresy sprzed rozpoczęcia kampanii oraz pełny tydzień przed publikacją tego Case Study. Efekty badane są na podstawie wzrostu widoczności oraz kliknięć z wyszukiwarki (tak jak to miało miejsce w przypadku poprzednich ",[182,17550,17552],{"href":17467,"rel":17551},[349],"case studies",[16,17554,17555],{},[224,17556,17557],{},"Adresy URL, które zakupiły linki z Link Plannera:",[51,17559,17560,17566,17572,17578],{},[54,17561,17562,227],{},[182,17563,17564],{"href":17564,"rel":17565},"https:\u002F\u002Fpokochajswojkregoslup.pl\u002Fkalkulator-ergonomiczny\u002F",[349],[54,17567,17568,227],{},[182,17569,17570],{"href":17570,"rel":17571},"https:\u002F\u002Fpokochajswojkregoslup.pl\u002Fkategorie\u002Ffotele-ergonomiczne-do-pracy-przy-komputerze\u002F",[349],[54,17573,17574,227],{},[182,17575,17576],{"href":17576,"rel":17577},"https:\u002F\u002Fpokochajswojkregoslup.pl\u002Fprodukt\u002Ffotel-biurowy-elegance-na-chory-kregoslup\u002F",[349],[54,17579,17580,227],{},[182,17581,17582],{"href":17582,"rel":17583},"https:\u002F\u002Fpokochajswojkregoslup.pl\u002Fprodukt\u002Fkrzeslo-ortopedyczne-do-komputera-classic\u002F",[349],[16,17585,17586],{},[224,17587,17588],{},"Przykładowe pozyskane publikacje:",[51,17590,17591,17597,17603],{},[54,17592,17593,227],{},[182,17594,17595],{"href":17595,"rel":17596},"https:\u002F\u002Fpramed.pl\u002Faktualnosci\u002Fjak-dopasowac-wysokosc-biurka-do-wzrostu-porady-i-wskazowki\u002F",[349],[54,17598,17599,227],{},[182,17600,17601],{"href":17601,"rel":17602},"https:\u002F\u002Fwww.przyjaznewnetrze.pl\u002Ffotel-wygodny-dla-kregoslupa-zadbaj-o-zdrowie-swojego-ciala-i-ducha",[349],[54,17604,17605,227],{},[182,17606,17607],{"href":17607,"rel":17608},"https:\u002F\u002Fwww.netninja.pl\u002Fstyl-zycia\u002Fzdrowie\u002Fkrzeslo-ortopedyczne-najlepszy-wybor-dla-twojego-kregoslupa",[349],[16,17610,17611],{},"Na wykresach widnieje 5 strzałek. Wskazują one okresy pięciu momentów, w których nastąpiły inwestycje w linki z Linkhouse.",[16,17613,17614],{},"Kwoty przeznaczone na kampanię przez klienta to: 600 zł, 650 zł, 500 zł, 450 zł, 600 zł.",[220,17616,17618],{"id":17617},"semstorm",[224,17619,17620],{},"Semstorm",[16,17622,17623],{},[182,17624,17627],{"href":17625,"rel":17626},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-1.png",[349],[32,17628],{"alt":34,"src":17625},[16,17630,17631],{},"Na powyższym wykresie widać estymowany ruch oraz liczbę fraz w TOP10. Estymowany ruch jest liczony na podstawie pozycji i liczby wyszukań – jest to bardziej urealniona metryka widoczności. Ponieważ w widoczności, gdy serwis urośnie z TOP10 do TOP5, na wykresie nie będzie widać zmian, tę zmianę wykaże właśnie estymowany ruch. Pokazano ruch z Semstorm, ponieważ jest to narzędzie zewnętrzne i każdy może to zweryfikować.",[220,17633,1416],{"id":17634},"google-search-console",[16,17636,17637],{},[182,17638,17641],{"href":17639,"rel":17640},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-2.png",[349],[32,17642],{"alt":34,"src":17639},[16,17644,17645],{},"Na powyższym wykresie widać kliknięcia dla całej witryny, natomiast strzałkami zaznaczone są rozpoczęcia poszczególnych kampanii.",[16,17647,17648,17649,17652,17653],{},"Wzrost kliknięć rok do roku (listopad 2021 do listopada 2022) wyniósł ",[224,17650,17651],{},"77%"," – miało to miejsce już po dwóch kampaniach link buildingowych. Natomiast w innym okresie, od lutego 2022 do lutego 2023, wzrost kliknięć wyniósł aż ",[224,17654,17655],{},"99%!",[16,17657,17658],{},[182,17659,17662],{"href":17660,"rel":17661},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-3.png",[349],[32,17663],{"alt":34,"src":17660},[16,17665,17666],{},"**DODATKOWO WARTE UWAGI:**Serwis nie spełnia wymagań Core Web Vitals i dlatego w poniższym raporcie widać 0% poprawnych adresów URL. Core Web Vitals to wskaźniki opracowane przez Google, których celem jest wizualizacja jakości strony internetowej. ",[16,17668,17669],{},[182,17670,17673],{"href":17671,"rel":17672},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-4.png",[349],[32,17674],{"alt":34,"src":17671},[16,17676,17677],{},"Na wykresie poniżej obrazowana jest indeksacja serwisu według Google Search Console. Liczba stron w indeksie wzrosła o 20%.",[16,17679,17680],{},"Strony w indeksie przez ostatnie 3 miesiące pozostają na tym samym poziomie. Na widoczność i ruch nie miała wpływu rozbudowa witryny.",[16,17682,17683],{},[182,17684,17687],{"href":17685,"rel":17686},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-14.png",[349],[32,17688],{"alt":34,"src":17685},[16,17690,17691],{},"Wzrost podstron na koniec lutego dotyczy produktów dodanych do serwisu.",[16,17693,17694,17697],{},[224,17695,17696],{},"UWAGA:"," W przypadku kolejnej aktualizacji uwzględniającej elementy techniczne serwis może zanotować spadek właśnie z powodu Core Web Vitals. Jest on jednym z elementów “Minimalnej wartości do indeksacji”, którą musi spełnić URL, aby znaleźć się w indeksie Google.",[12,17699,17701],{"id":17700},"analiza-linkowanych-adresów-url",[224,17702,17703],{},"Analiza linkowanych adresów URL",[220,17705,17707],{"id":17706},"kalkulator-ergonomiczny-pokochajswojkregosluppl","Kalkulator ergonomiczny – pokochajswojkregoslup.pl",[16,17709,227,17710],{},[182,17711,17714],{"href":17712,"rel":17713},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-5.png",[349],[32,17715],{"alt":34,"src":17712},[16,17717,17718],{},"Na załączonym screenie zaobserwować można ruch oraz trend kliknięć od początku kampanii na podstronie ‘kalkulator ergonomiczny’.",[16,17720,17721],{},[182,17722,17725],{"href":17723,"rel":17724},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-6.png",[349],[32,17726],{"alt":34,"src":17723},[16,17728,17729],{},"Wzrost średniej pozycji o 3,5 oraz kliknięć o 35 kliknięć tygodniowo.",[220,17731,17733],{"id":17732},"fotele-ergonomiczne-do-pracy-przy-komputerze-pokochajswojkregosluppl","Fotele ergonomiczne do pracy przy komputerze – pokochajswojkregoslup.pl",[16,17735,17736],{},[182,17737,17740],{"href":17738,"rel":17739},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-7.png",[349],[32,17741],{"alt":34,"src":17738},[16,17743,17744],{},"Na załączonym screenie zaobserwować można ruch oraz trend kliknięć od początku kampanii na stronie kategorii ‘fotele ergonomiczne do pracy przy komputerze’.",[16,17746,17747],{},[182,17748,17751],{"href":17749,"rel":17750},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-8.png",[349],[32,17752],{"alt":34,"src":17749},[16,17754,17755],{},"Wzrost średniej pozycji z 15,9 na 10,4 oraz wzrost kliknięć z 44 do 134.",[220,17757,17759],{"id":17758},"fotel-biurowy-elegance-na-chory-kręgosłup-pokochajswojkregosluppl","Fotel biurowy elegance na chory kręgosłup – pokochajswojkregoslup.pl",[16,17761,17762],{},[182,17763,17766],{"href":17764,"rel":17765},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-9.png",[349],[32,17767],{"alt":34,"src":17764},[16,17769,17770],{},"Na załączonym screenie zaobserwować można ruch oraz trend kliknięć od początku kampanii na stronie produktu ‘fotela biurowego elegance na chory kręgosłup’.",[16,17772,17773],{},[182,17774,17777],{"href":17775,"rel":17776},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-10.png",[349],[32,17778],{"alt":34,"src":17775},[16,17780,17781],{},"Wzrost średniej pozycji z 7,4 na 5,8 oraz wzrost kliknięć z 18 na 56 w skali tygodnia.",[220,17783,17785],{"id":17784},"krzesło-ortopedyczne-do-komputera-classic-pokochajswojkregosluppl","Krzesło ortopedyczne do komputera classic – pokochajswojkregoslup.pl",[16,17787,17788],{},[182,17789,17792],{"href":17790,"rel":17791},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-11.png",[349],[32,17793],{"alt":34,"src":17790},[16,17795,17796],{},"Na załączonym screenie zaobserwować można ruch oraz trend kliknięć od początku kampanii na stronie produktu ‘krzesła ortopedycznego do komputera classic’.",[16,17798,17799],{},[182,17800,17803],{"href":17801,"rel":17802},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-12.png",[349],[32,17804],{"alt":34,"src":17801},[16,17806,17807],{},"Wzrost średniej pozycji z 11,9 na 6,6 oraz wzrost kliknięć z 17 na 36 w skali tygodnia.",[220,17809,818],{"id":817},[16,17811,17812,17813],{},"Linki zewnętrzne to jedna z trzech grup czynników algorytmicznych w Google (pozostałe dwa to elementy techniczne oraz content). W analizowanym okresie zmiany dotyczyły głównie linków zewnętrznych, dlatego na linkowanych adresach URL widać efekty prowadzonych działań link buildingowych.",[182,17814,17817],{"href":17815,"rel":17816},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F16.png",[349],[269,17818],{},[16,17820,17821],{},"Witryna notowała lekki przyrost widoczności w momencie, gdy klient rozpoczynał kampanię. Dokładnie od tego momentu udało się utrzymać regularny wzrost dla serwisu oraz (co istotne!) dla linkowanych adresów URL, które są kluczowe z punktu widzenia biznesu klienta. Linki wpłynęły pozytywnie zarówno na artykuły blogowe, produkty jak i kategorie.",[16,17823,17824],{},[182,17825,17828],{"href":17826,"rel":17827},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F03\u002Funnamed-13.png",[349],[32,17829],{"alt":34,"src":17826},[16,17831,17832,17835],{},[224,17833,17834],{},"Komentarz specjalisty",": zdajemy sobie również sprawę, że w tym okresie miały miejsce 4 aktualizacje algorytmów Google (między innymi Helpful Content Update oraz SpamBrain). Aktualizacje są naturalną częścią ekosystemu Google, a najistotniejsze jest jednak to, jaki otrzymujemy efekt po aktualizacjach, a ten dla powyższego serwisu jest niezaprzeczalnie pozytywny.",[12,17837,17839],{"id":17838},"link-planner-w-służbie-link-buildingu","Link Planner w służbie Link Buildingu",[16,17841,17842,17843,17847,17848,17853],{},"Adresy URL i portale do linkowania zostały wybrane w ",[182,17844,17846],{"href":9311,"rel":17845},[349],"Link Plannerze"," w kilkadziesiąt sekund. Narzędzie to bierze pod uwagę więcej czynników i korzysta z większej liczby narzędzi niż specjalista SEO (na podstawie badania ",[182,17849,17852],{"href":17850,"rel":17851},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-w-polsce-2022-wyniki-badania\u002F",[349],"Link Building w Polsce 2022","). Cała realizacja stała po stronie Linkhouse – od przygotowania, przez realizację, aż po pomoc przy finalizacji publikacji. Zadaniem klienta było tylko przejście 3 prostych kroków i zaufanie systemowi sztucznej inteligencji, że to, co proponuje, przyniesie pozytywny wpływ na jego serwis. ",[16,17855,17856,17857,17861,17862,17864,17868,17869,17871,17872,17876],{},"Daj szansę swojej domenie, skorzystaj z ",[182,17858,782],{"href":17859,"rel":17860},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Flinkplanner",[349],"! ",[269,17863],{},[182,17865,17867],{"href":4734,"rel":17866},[349],"Zarejestruj się"," za darmo, aby otrzymać 2 kredyty na przetestowanie narzędzia.",[269,17870],{},"\nKolejne ",[182,17873,17875],{"href":17467,"rel":17874},[349],"Case Study Link Plannera"," już w przygotowaniu!",[16,17878,17879],{},[182,17880,17882],{"href":4734,"rel":17881},[349],"Zarejestruj się i zyskaj 2 kredyty →",[16,17884,17885],{},[182,17886,17888],{"href":9311,"rel":17887},[349],"Przeczytaj o Link Plannerze →",[16,17890,17891],{},[182,17892,17895],{"href":17893,"rel":17894},"https:\u002F\u002Fcalendly.com\u002Flinkhouse\u002Fpoznaj-link-planner",[349],"Umów się na demo →",{"title":34,"searchDepth":190,"depth":190,"links":17897},[17898,17899,17900,17901,17902,17903,17910],{"id":17431,"depth":359,"text":17432},{"id":17475,"depth":359,"text":17476},{"id":14698,"depth":359,"text":14699},{"id":17617,"depth":359,"text":17620},{"id":17634,"depth":359,"text":1416},{"id":17700,"depth":190,"text":17703,"children":17904},[17905,17906,17907,17908,17909],{"id":17706,"depth":359,"text":17707},{"id":17732,"depth":359,"text":17733},{"id":17758,"depth":359,"text":17759},{"id":17784,"depth":359,"text":17785},{"id":817,"depth":359,"text":818},{"id":17838,"depth":190,"text":17839},"2023-03-24","Zastanawiacie się czy warto skorzystać z Link Plannera? Koniecznie sprawdźcie kolejne case study kampanii przeprowadzonej dla Pokochajswojkregoslup.pl i sami przekonajcie się o jego efektywności!","\u002Fblog\u002Fimages\u002Flink-planner-case-study-pokochajswojkregoslup-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-pokochajswojkregoslup-pl",{"title":17425,"description":17912},"blog\u002Flink-planner-case-study-pokochajswojkregoslup-pl","TJSpCrI2rFjFTZGGdDbrfW2gK-gWXWb3hLxxeUyoNIo",{"id":17920,"title":17921,"author":377,"body":17922,"category":14580,"coverStyle":197,"date":18378,"description":18379,"excerpt":197,"extension":200,"image":18380,"meta":18381,"navigation":203,"path":18382,"readTime":5370,"seo":18383,"seoDescription":197,"stem":18384,"__hash__":18385},"blog\u002Fblog\u002Flink-planner-case-study-ratanland-pl.md","Case study sklepu z meblami ogrodowymi —  Ratanland.pl",{"type":9,"value":17923,"toc":18363},[17924,17926,17937,17958,17961,17964,17966,17969,17977,17983,17986,17989,17992,18000,18006,18008,18040,18042,18062,18065,18068,18071,18074,18076,18084,18087,18090,18092,18100,18103,18106,18109,18117,18120,18123,18128,18131,18133,18139,18147,18150,18160,18163,18169,18177,18180,18190,18193,18199,18207,18210,18220,18223,18226,18228,18231,18239,18245,18253,18256,18264,18267,18273,18281,18284,18292,18295,18300,18302,18305,18308,18315,18321,18323,18333,18348,18353,18358],[220,17925,17432],{"id":17431},[16,17927,17928,17929,17936],{},"We wrześniu na naszej platformie miała miejsce premiera innowacyjnego narzędzia ",[224,17930,17931,17935],{},[182,17932,14992],{"href":17933,"rel":17934},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner",[349],"****."," Samodzielnie dobiera ono najbardziej optymalne linki dla wskazanych domen, co pozwala m.in. na:",[16,17938,17939,947,17945,947,17950,947,17955],{},[224,17940,17941,17942,17944],{},"• zaplanowanie kampanii bez wiedzy, ani większego doświadczenia w link buildingu,",[269,17943],{},"\n•",[224,17946,17947,17948,17944],{},"oszczędzenie czasu, który spędzilibyśmy na wyszukiwaniu oraz ocenianiu linków samodzielnie,",[269,17949],{},[224,17951,17952,17953,17944],{},"kompleksową realizację kampanii – nie tylko zakupienie linków, ale także sugestii ich rozmieszczenia,",[269,17954],{},[224,17956,17957],{},"zminimalizowanie kosztów narzędzi niezbędnych do zaplanowania działań.",[16,17959,17960],{},"Na podstawie ponad 30 parametrów SEO, narzędzie ocenia potencjał, dobiera linki i wskazuje słowa kluczowe dla kampanii poszczególnych stron. Dzięki swojej uniwersalnej strukturze pozwala tanio, szybko i wygodnie znaleźć najlepsze linki zarówno początkującym, jak i zaawansowanym użytkownikom.",[16,17962,17963],{},"Aby potwierdzić skuteczność naszego narzędzia przygotowaliśmy kilka kampanii link buildingowych, których wynikami dzieliliśmy się z Wami na naszym blogu. Kampania, którą przedstawiamy, przeprowadzona została samodzielnie przez naszego klienta i przyniosła pozytywne efekty dla jego witryny. Wszystkie zakupione linki zostały jednak dobrane za pomocą naszego narzędzia – Link Planner. Po wybraniu przez klienta wyłącznie celu kampanii, adresu domeny oraz zakładanego budżetu, narzędzie automatycznie wybrało za niego najlepsze rozwiązania, których efekty prezentujemy poniżej.",[220,17965,14699],{"id":14698},[16,17967,17968],{},"Kampania ta opisuje branżę sezonową, która pełnię sezonu ma dopiero przed sobą. Dlatego głównymi elementami nad którymi warto skupiać się w przypadku weryfikacji efektów jest widoczność serwisu w Google i pozycje fraz, które były celem kampanii. W poniższym case study wzrost wyszukiwań następuje w marcu.",[16,17970,17971],{},[182,17972,17975],{"href":17973,"rel":17974},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F1.png",[349],[32,17976],{"alt":34,"src":17973},[16,17978,17979,17982],{},[224,17980,17981],{},"Żródło:"," Google Trends. Sezon branży ogrodowej z danym roku kalendarzowym rozpoczyna się w marcu.",[16,17984,17985],{},"Koszty: łącznie 6800 zł netto (podzielone na 3 okresy)",[16,17987,17988],{},"Liczba zakupionych linków: 29",[16,17990,17991],{},"Data rozpoczęcia kampanii: 4 listopada 2022.",[16,17993,17994],{},[182,17995,17998],{"href":17996,"rel":17997},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002FGroup-116.png",[349],[32,17999],{"alt":34,"src":17996},[16,18001,18002,18003,1268],{},"Komentarz: Linkowane w kampanii słowa kluczowe (frazy) zostały przeanalizowane za pomocą narzędzia Google Search Console. Porównano okresy od 6 do 12 lutego 2023 oraz od 31 października do 6 listopada 2022. Jest to okres rozpoczęcia kampanii oraz tydzień, w którym przygotowywane jest to Case Study. Ruch w branży ogrodowej pod koniec roku jest nikły ze względu na wspomnianą wcześniej sezonowość. Zaczyna on rosnąć dopiero od nowego roku, dlatego w poniższym case study skupiono się wyłącznie na wzroście pozycji fraz kluczowych, a nie na ruchu (jak to miało miejsce w przypadku poprzednich ",[182,18004,17552],{"href":15044,"rel":18005},[349],[16,18007,17557],{},[51,18009,18010,18016,18022,18028,18034],{},[54,18011,18012,227],{},[182,18013,18014],{"href":18014,"rel":18015},"https:\u002F\u002Fratanland.pl\u002Fmeble-ogrodowe-drewniane\u002Flawki-ogrodowe-drewniane\u002F",[349],[54,18017,18018,227],{},[182,18019,18020],{"href":18020,"rel":18021},"https:\u002F\u002Fratanland.pl\u002Fmeble-ogrodowe-drewniane\u002F",[349],[54,18023,18024,227],{},[182,18025,18026],{"href":18026,"rel":18027},"https:\u002F\u002Fratanland.pl\u002Fmeble-ogrodowe-drewniane\u002Fdonice-ogrodowe\u002F",[349],[54,18029,18030,227],{},[182,18031,18032],{"href":18032,"rel":18033},"https:\u002F\u002Fratanland.pl\u002Fwyprzedaz\u002F",[349],[54,18035,18036,227],{},[182,18037,18038],{"href":18038,"rel":18039},"https:\u002F\u002Fratanland.pl\u002F",[349],[16,18041,17588],{},[51,18043,18044,18050,18056],{},[54,18045,18046,227],{},[182,18047,18048],{"href":18048,"rel":18049},"https:\u002F\u002Fgardeneo.pl\u002Fdrewniane-meble-ogrodowe-naturalna-klasa",[349],[54,18051,18052,227],{},[182,18053,18054],{"href":18054,"rel":18055},"https:\u002F\u002Fdebowetarasy.pl\u002Flawka-drewniana-dlaczego-warto-postawic-ja-w-swoim-ogrodzie\u002F",[349],[54,18057,18058,227],{},[182,18059,18060],{"href":18060,"rel":18061},"https:\u002F\u002Fgeoforum.pl\u002Fnews\u002F33277\u002Fnowoczesne-meble-ogrodowe-sposob-by-odmienic-ogrod",[349],[16,18063,18064],{},"Na wykresach zaznaczone są 3 strzałki. To okresy 3 inwestycji w linki z Linkhouse.",[16,18066,18067],{},"Klient rozpoczął od kampanii na kwotę 2000 zł netto.",[16,18069,18070],{},"Druga kampania była na kwotę 2200 zł netto",[16,18072,18073],{},"Trzecia kampania na kwotę 2600 zł netto.",[12,18075,1405],{"id":6443},[16,18077,18078],{},[182,18079,18082],{"href":18080,"rel":18081},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F2.png",[349],[32,18083],{"alt":34,"src":18080},[16,18085,18086],{},"Na pierwszym wykresie widać estymowany ruch w narzędziu Ahrefs.",[16,18088,18089],{},"Na drugim wykresie widać widoczność fraz w TOP3 (linia niżej) oraz w TOP10 (linia wyżej) w wynikach organicznych Google.",[12,18091,1416],{"id":17634},[16,18093,18094],{},[182,18095,18098],{"href":18096,"rel":18097},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F3.png",[349],[32,18099],{"alt":34,"src":18096},[16,18101,18102],{},"Na powyższym wykresie widać średnią pozycję wszystkich linkowanych adresów URL według narzędzia Google. Pominięto zapytania brandowe, na które serwis zawsze zajmuje wysokie pozycje i które mogą zaburzyć realną ocenę. ",[16,18104,18105],{},"DODATKOWO WARTE UWAGI:",[16,18107,18108],{},"Serwis od połowy listopada notuje spadek indeksacji, co od razu odbija się na widoczności długiego ogona serwisu, czyli fraz kluczowych zawierających więcej niż 3-4 słowa.  ",[16,18110,18111],{},[182,18112,18115],{"href":18113,"rel":18114},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F4.png",[349],[32,18116],{"alt":34,"src":18113},[16,18118,18119],{},"Na wykresie pokazana jest indeksacja serwisu według Google Search Console. Liczba stron w indeksie spadła o 20%.",[16,18121,18122],{},"Widoczność słów w TOP100 według Ahrefs od razu po spadku indeksacji zaczyna spadać.",[16,18124,18125],{},[32,18126],{"alt":34,"src":18127},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F5.png",[16,18129,18130],{},"Spadek widoczności TOP100 następuje w okresie, w którym z serwisu wyindeksowała się część podstron – jest to naturalne. Jednak może odbić się negatywnie na widoczność całego serwisu.",[12,18132,17703],{"id":17700},[220,18134,18136],{"id":18135},"strona-główna-ratanlandpl",[224,18137,18138],{},"Strona główna – ratanland.pl",[16,18140,18141],{},[182,18142,18145],{"href":18143,"rel":18144},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F6.png",[349],[32,18146],{"alt":34,"src":18143},[16,18148,18149],{},"Na załączonym screenie widać wzrost estymacji ruchu według Ahrefs na stronie głównej. Narzędzie to wylicza potencjalny ruch na podstawie pozycji fraz kluczowych. Nie uwzględnia sezonowości.",[16,18151,18152],{},[224,18153,18154],{},[182,18155,18158],{"href":18156,"rel":18157},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F7.png",[349],[32,18159],{"alt":34,"src":18156},[16,18161,18162],{},"Jeśli w danym wierszu widać pozycję 0, oznacza to, że nie zanotowano wyświetlenia na tę frazę w okresie od 31.10 do 6.11. Zgodnie z intencją strony głównej najbardziej zyskują frazy z wykorzystaniem “ogrodowe” oraz “na taras”. Jest to efekt, którego oczekuje każdy, kto prowadzi kampanię SEO.",[220,18164,18166],{"id":18165},"podstrona-ratanlandpl-wyprzedaż",[224,18167,18168],{},"Podstrona ratanland.pl – “Wyprzedaż”",[16,18170,18171],{},[182,18172,18175],{"href":18173,"rel":18174},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F8.png",[349],[32,18176],{"alt":34,"src":18173},[16,18178,18179],{},"Estymowany ruch na podstronie wyprzedaży według Ahrefs. Poziom jest bardzo podobny, ale góry na wykresie oznaczają, że serwis zdobywa wyższe pozycje w różnych okresach czasu w wyszukiwarce. Finalnie po 3 miesiącach estymowany ruch jest miminalnie wyższy.",[16,18181,18182],{},[224,18183,18184],{},[182,18185,18188],{"href":18186,"rel":18187},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F9.png",[349],[32,18189],{"alt":34,"src":18186},[16,18191,18192],{},"Wzrost pozycji jest zauważalny, mimo iż poziom widoczności słów kluczowych się nie zmienił według Ahrefs. Przykładowy wzrost pozycji nastąpił z 11,8 na pozycję 7,2 dla frazy “meble ogrodowe wyprzedaż”.",[220,18194,18196],{"id":18195},"podstrona-ratanlandpl-meble-ogrodowe-drewniane",[224,18197,18198],{},"Podstrona ratanland.pl – “Meble ogrodowe drewniane”",[16,18200,18201],{},[182,18202,18205],{"href":18203,"rel":18204},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F11.png",[349],[32,18206],{"alt":34,"src":18203},[16,18208,18209],{},"Estymowany ruch na podstronie drewnianych mebli ogrodowych według Ahrefs.",[16,18211,18212],{},[224,18213,18214],{},[182,18215,18218],{"href":18216,"rel":18217},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F12.png",[349],[32,18219],{"alt":34,"src":18216},[16,18221,18222],{},"Pozycje podstawowych słów kluczowych jak “meble ogrodowe drewniane” oraz “drewniane meble ogrodowe” nie zanotowały zmian. Może to wynikać z tego, że konkurencyjne serwisy są dużo mocniejsze i potrzeba większej inwestycji, aby je wyprzedzić.",[16,18224,18225],{},"Pozostały długi ogon lekko podniósł swoje pozycje do góry. Pozycje z 0 w okresie listopadowym, oznaczają, że strona nie zanotowała wyświetleń na te zapytania w tamtym okresie. Jest to naturalny efekt wynikający z metodologii zbierania danych przez Google Search Console.",[16,18227,18105],{},[16,18229,18230],{},"Przed serwisem ratanland.pl w wynikach wyszukiwania znajdują się ogrodosfera.pl, allegro.pl oraz panel z grafikami. Niestety panel ten jest trudny do przeskoczenia. Google wrzuca bowiem obrazy do wyników wyszukiwania, kiedy według niego fraza ma intencję związaną z przeglądaniem zdjęć. Poniżej można to zaobserwować na zrzucie ekranu z pozycji 2,3 i 4 na zapytanie “meble ogrodowe drewniane”.",[16,18232,18233],{},[182,18234,18237],{"href":18235,"rel":18236},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F10.png",[349],[32,18238],{"alt":34,"src":18235},[220,18240,18242],{"id":18241},"podstrona-ratanlandpl-ławki-ogrodowe-drewniane",[224,18243,18244],{},"Podstrona ratanland.pl – “ławki ogrodowe drewniane”",[16,18246,227,18247],{},[182,18248,18251],{"href":18249,"rel":18250},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002Fnew2.png",[349],[32,18252],{"alt":34,"src":18249},[16,18254,18255],{},"Estymowany ruch na podstronie “ławki ogrodowe drewniane” według Ahrefs. Strzałka wyznacza wzrost estymowanego ruchu na tej podstronie.",[16,18257,18258],{},[182,18259,18262],{"href":18260,"rel":18261},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002Fnew.png",[349],[32,18263],{"alt":34,"src":18260},[16,18265,18266],{},"Powyższa tabela wygenerowana z Google Search Console wskazuje na wzrosty pozycji poszczególnych fraz kluczowych – od początku kampanii do pierwszego tygodnia lutego.",[220,18268,18270],{"id":18269},"podstrona-ratanlandpl-donice-ogrodowe",[224,18271,18272],{},"Podstrona ratanland.pl – “Donice ogrodowe”",[16,18274,18275],{},[182,18276,18279],{"href":18277,"rel":18278},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F13.png",[349],[32,18280],{"alt":34,"src":18277},[16,18282,18283],{},"Estymowany ruch według Ahrefs na podstronie z donicami ogrodowymi. Strzałka pokazuje wzrost estymowanego ruchu od rozpoczęcia kampanii link buildingowej.",[16,18285,18286],{},[182,18287,18290],{"href":18288,"rel":18289},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F14.png",[349],[32,18291],{"alt":34,"src":18288},[16,18293,18294],{},"Na powyższej tabelce widać, że na te frazy serwis nie był widoczny w okresie listopadowym – stąd 0 w tabelce. Ładnie pokazuje to wykres widoczności TOP100 w Ahrefs, gdzie widać wzrost widoczności fraz właśnie na tym adresie URL.",[16,18296,18297],{},[32,18298],{"alt":34,"src":18299},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F02\u002F15.png",[220,18301,818],{"id":817},[16,18303,18304],{},"Zgodnie z informacją na początku wpisu, linki zewnętrzne to tylko jeden z trzech grup czynników rankingowych (pozostałe dwa to elementy techniczne oraz content). W danym okresie zmiany dotyczyły głównie linków zewnętrznych, dlatego na linkowanych adresach URL widać efekty prowadzonych działań Link Buildingowych. Dostrzegalne są znaczne efekty prowadzonych działań.",[16,18306,18307],{},"Mimo iż cała witryna w tym okresie zaliczyła spadek i jej widoczność niewiele urosła, tak linkowane adresy URL zaliczyły wzrosty. Pod kątem On-Site serwis zanotował spadek indeksacji z 590 rankujących adresów URL na 420 adresy URL. Kampaniami Link Buildingu udało się nadrobić straty widoczności, które widać na wykresie “Organic keywords by top position”.",[16,18309,18310],{},[182,18311,18313],{"href":17815,"rel":18312},[349],[32,18314],{"alt":34,"src":17815},[16,18316,18317,18320],{},[224,18318,18319],{},"Komentarz specjalisty:"," zdajemy sobie również sprawę, że w tym okresie przetoczyły się aktualizacje Helpful Content Update oraz SpamBrain. Aktualizację są naturalną częścią ekosystemu Google.",[12,18322,17839],{"id":17838},[16,18324,17842,18325,18328,18329,18332],{},[182,18326,17846],{"href":9311,"rel":18327},[349]," w kilkadziesiąt sekund. Narzędzie to bierze pod uwagę więcej czynników i korzysta z większej liczby narzędzi, niż specjalista SEO (na podstawie badania ",[182,18330,17852],{"href":17850,"rel":18331},[349],"). Cała realizacja stała po stronie Linkhouse – od przygotowania, realizację i pomoc przy publikacjach. Zadaniem klienta było tylko przejście 3 prostych kroków i zaufanie systemowi sztucznej inteligencji, że to co proponuje przyniesie pozytywny wpływ na jego serwis. ",[16,18334,17856,18335,17861,18338,18340,17868,18343,17871,18345,17876],{},[182,18336,782],{"href":17859,"rel":18337},[349],[269,18339],{},[182,18341,17867],{"href":4734,"rel":18342},[349],[269,18344],{},[182,18346,17875],{"href":15044,"rel":18347},[349],[16,18349,18350],{},[182,18351,17882],{"href":4734,"rel":18352},[349],[16,18354,18355],{},[182,18356,17888],{"href":9311,"rel":18357},[349],[16,18359,18360],{},[182,18361,17895],{"href":17893,"rel":18362},[349],{"title":34,"searchDepth":190,"depth":190,"links":18364},[18365,18366,18367,18368,18369,18377],{"id":17431,"depth":359,"text":17432},{"id":14698,"depth":359,"text":14699},{"id":6443,"depth":190,"text":1405},{"id":17634,"depth":190,"text":1416},{"id":17700,"depth":190,"text":17703,"children":18370},[18371,18372,18373,18374,18375,18376],{"id":18135,"depth":359,"text":18138},{"id":18165,"depth":359,"text":18168},{"id":18195,"depth":359,"text":18198},{"id":18241,"depth":359,"text":18244},{"id":18269,"depth":359,"text":18272},{"id":817,"depth":359,"text":818},{"id":17838,"depth":190,"text":17839},"2023-02-21","Planujecie stworzyc kampanię link buildingu? Zainspirujcie się naszym nowym case study kampanii ratanland.pl! To kolejne działania, które zostały zaplanowane przy użyciu Link Plannera i przyniosły sat","\u002Fblog\u002Fimages\u002Flink-planner-case-study-ratanland-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-ratanland-pl",{"title":17921,"description":18379},"blog\u002Flink-planner-case-study-ratanland-pl","9xPix6eHksUfSz46cjJuOoT3yD9KwaytRFasU33jDlE",{"id":18387,"title":18388,"author":377,"body":18389,"category":852,"coverStyle":197,"date":18606,"description":18607,"excerpt":197,"extension":200,"image":18608,"meta":18609,"navigation":203,"path":18610,"readTime":1068,"seo":18611,"seoDescription":197,"stem":18612,"__hash__":18613},"blog\u002Fblog\u002Fintegracja-z-google-search-console-poradnik-dla-wydawcow.md","Integracja z Google Search Console — Poradnik dla Wydawców",{"type":9,"value":18390,"toc":18599},[18391,18395,18402,18408,18422,18430,18433,18436,18439,18448,18459,18467,18477,18484,18493,18496,18504,18514,18522,18525,18528,18539,18542,18545,18554,18557,18566,18569,18578,18582,18585,18588,18593],[12,18392,18394],{"id":18393},"instrukcja-integracji-z-google-search-console-dla-wydawców","Instrukcja integracji z Google Search Console dla Wydawców",[16,18396,18397,18398,18401],{},"W panelu Linkhouse jako pierwsi na rynku wprowadziliśmy integrację z Google Search Console dla Wydawców. To proste, ",[224,18399,18400],{},"bezpłatne narzędzie",", które pozwala poprawić indeksację treści na Twoich portalach i ułatwić ich widoczność w wyszukiwarce Google. Dodatkowo, po integracji, dane o ruchu pochodzące z GSC będą widoczne dla Reklamodawców, co może korzystnie wpłynąć na zainteresowanie Twoją ofertą.",[220,18403,18405],{"id":18404},"co-zyskujesz-dzięki-integracji",[224,18406,18407],{},"Co zyskujesz dzięki integracji?",[51,18409,18410,18413,18416,18419],{},[54,18411,18412],{},"Przyspieszenie procesu indeksacji nowych treści dzięki połączeniu z Google Indexing API,",[54,18414,18415],{},"Automatyczne sprawdzanie stanu indeksacji w Google Search Console,",[54,18417,18418],{},"Możliwość ponownej weryfikacji niezaindeksowanych artykułów z poziomu Linkhouse,",[54,18420,18421],{},"Udostępnienie danych o ruchu w Bazie Ofert – pomocne dla Reklamodawców w podejmowaniu decyzji.",[16,18423,18424,18425,284],{},"Więcej o korzyściach wynikających z integracji przeczytasz w naszym ",[182,18426,18429],{"href":18427,"rel":18428},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzwieksz-sprzedaz-w-linkhouse-dzieki-integracji-z-google-search-console\u002F",[349],"artykule",[16,18431,18432],{},"Aby dowiedzieć się, jak zintegrować swój portal z Google Search Console, skorzystaj z poniższej instrukcji lub obejrzyj przygotowaną wideoinstrukcję.",[12,18434,18435],{"id":11632},"Jak dokonać integracji?",[16,18437,18438],{},"KROK 1: Upewnij się, że w narzędziu Google Search Console posiadasz zweryfikowaną własność całej domeny.",[16,18440,18441],{},[182,18442,18445],{"href":18443,"rel":18444},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-130931.png",[349],[32,18446],{"alt":34,"src":18447},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-130931-283x300.png",[16,18449,18450,18451,18454,18455,18458],{},"KROK 2: W panelu Linkhouse przejdź do: ",[224,18452,18453],{},"Wydawca → Integracje",", wybierz ",[224,18456,18457],{},"Google Search Console → Dodaj integrację"," i zaloguj się na konto Google.",[16,18460,18461],{},[182,18462,18465],{"href":18463,"rel":18464},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-131436.png",[349],[32,18466],{"alt":34,"src":18463},[16,18468,18469],{},[224,18470,18471],{},[182,18472,18475],{"href":18473,"rel":18474},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-131747.png",[349],[32,18476],{"alt":34,"src":18473},[16,18478,18479,18480,18483],{},"KROK 3: Google poinformuje Cię o zakresie danych udostępnianych aplikacji Linkhouse. Naciśnij przycisk ",[224,18481,18482],{},"Zezwól",", aby kontynuować.",[16,18485,18486],{},[182,18487,18490],{"href":18488,"rel":18489},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-131623.png",[349],[32,18491],{"alt":34,"src":18492},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-131623-264x300.png",[16,18494,18495],{},"KROK 4: Po udanej autoryzacji zostaniesz automatycznie przekierowany do zakładki z integracjami w Linkhouse.",[16,18497,18498],{},[182,18499,18502],{"href":18500,"rel":18501},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-132014.png",[349],[32,18503],{"alt":34,"src":18500},[16,18505,18506,18507,18510,18511,284],{},"KROK 5: Przy nowej integracji ",[224,18508,18509],{},"Linkhouse Indexing API"," kliknij: ",[224,18512,18513],{},"Połącz z Twoimi portalami w Linkhouse",[16,18515,18516],{},[182,18517,18520],{"href":18518,"rel":18519},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-132422.png",[349],[32,18521],{"alt":34,"src":18518},[16,18523,18524],{},"Zostaną wyświetlone dwie listy:",[16,18526,18527],{},"1. Strony dostępne do integracji z Linkhouse – zweryfikowane w GSC i dodane w panelu Linkhouse jako portale wydawcy.",[16,18529,18530],{},[224,18531,18532],{},[182,18533,18536],{"href":18534,"rel":18535},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-132841.png",[349],[32,18537],{"alt":34,"src":18538},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-132841-300x165.png",[16,18540,18541],{},"2. Strony niedostępne do integracji z Linkhouse – zweryfikowane w GSC, ale niedodane do Twojego konta w Linkhouse.",[16,18543,18544],{},"KROK 6: Korzystając z pierwszej zakładki, wybierz strony, które chcesz połączyć i kliknij Zapisz. Od tego momentu strony są zintegrowane z Google Search Console.",[16,18546,18547],{},[182,18548,18551],{"href":18549,"rel":18550},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133300.png",[349],[32,18552],{"alt":34,"src":18553},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133300-300x166.png",[16,18555,18556],{},"KROK 7: Przy zintegrowanych stronach na Liście stron pojawi się specjalna ikonka potwierdzająca integrację.",[16,18558,18559],{},[182,18560,18563],{"href":18561,"rel":18562},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133549.png",[349],[32,18564],{"alt":34,"src":18565},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133549-300x57.png",[16,18567,18568],{},"KROK 8: Jeśli artykuł zostanie oznaczony jako niezaindeksowany, możesz zlecić ponowną weryfikację URL bezpośrednio z poziomu systemu. Proces trwa kilka-kilkanaście sekund i odbywa się w czasie rzeczywistym.",[16,18570,18571],{},[182,18572,18575],{"href":18573,"rel":18574},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133730.png",[349],[32,18576],{"alt":34,"src":18577},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F07\u002FZrzut-ekranu-2025-07-04-133730-300x244.png",[12,18579,18581],{"id":18580},"dlaczego-warto","Dlaczego warto?",[16,18583,18584],{},"Artykuły, które nie zostaną zaindeksowane, nie pojawią się w wynikach wyszukiwania Google, przez co tracą na wartości dla potencjalnych Reklamodawców. Integracja z GSC pozwala skuteczniej zarządzać tym procesem i szybciej reagować na problemy z widocznością treści.",[16,18586,18587],{},"Co więcej, udostępnienie danych o ruchu może zwiększyć atrakcyjność Twojego portalu w oczach Reklamodawców, którzy dzięki temu mają pełniejszy obraz jego potencjału.",[16,18589,18590],{},[224,18591,18592],{},"Zadbaj o lepszą indeksację, większą widoczność i silniejszą pozycję swojej oferty w Linkhouse!",[16,18594,18595],{},[182,18596,18598],{"href":4343,"rel":18597},[349],"Dodaj integrację z GSC",{"title":34,"searchDepth":190,"depth":190,"links":18600},[18601,18604,18605],{"id":18393,"depth":190,"text":18394,"children":18602},[18603],{"id":18404,"depth":359,"text":18407},{"id":11632,"depth":190,"text":18435},{"id":18580,"depth":190,"text":18581},"2023-02-06","Instrukcja integracji z Google Search Console dla Wydawców W panelu Linkhouse jako pierwsi na rynku wprowadziliśmy integrację z Google Search Console dla Wydawców. To proste, bezpłatne narzędzie, któr","\u002Fblog\u002Fimages\u002Fintegracja-z-google-search-console-poradnik-dla-wydawcow.png",{},"\u002Fblog\u002Fintegracja-z-google-search-console-poradnik-dla-wydawcow",{"title":18388,"description":18607},"blog\u002Fintegracja-z-google-search-console-poradnik-dla-wydawcow","ROErromSdbiv1L7BlSt4K7PNKiewgfuY1ZU9SVOytD0",{"id":18615,"title":18616,"author":377,"body":18617,"category":1313,"coverStyle":197,"date":18606,"description":18729,"excerpt":197,"extension":200,"image":18730,"meta":18731,"navigation":203,"path":18732,"readTime":370,"seo":18733,"seoDescription":197,"stem":18734,"__hash__":18735},"blog\u002Fblog\u002Fnowosc-integracja-z-google-search-console.md","Nowość! Integracja z Google Search Console!",{"type":9,"value":18618,"toc":18723},[18619,18625,18631,18634,18645,18650,18669,18675,18681,18684,18689,18699,18705,18708,18713],[12,18620,18622],{"id":18621},"integracja-z-google-search-console",[224,18623,18624],{},"Integracja z Google Search Console",[16,18626,18627,18628],{},"W Linkhouse stosujemy innowacyjne rozwiązania, aby wszystkie Twoje publikacje były jak najszybciej widoczne w organicznych wynikach wyszukiwania! W związku z tym miło nam poinformować, że w panelu Linkhouse wprowadziliśmy kolejne pionierskie rozwiązanie – ",[224,18629,18630],{},"darmową integrację z Google Search Console!",[16,18632,18633],{},"Od teraz:",[51,18635,18636,18639,18642],{},[54,18637,18638],{},"Publikacje będą jeszcze szybciej się indeksować, bez dodatkowych działań, od razu po dodaniu ich na stronę;",[54,18640,18641],{},"Sprawdzanie indeksacji odbywać się będzie przez Inspection API z Google Search Console, co jest najbardziej wiarygodnym źródłem sprawdzania zaindeksowania;",[54,18643,18644],{},"W przypadku problemów z indeksacją Wydawca otrzyma szczegółowe informacje co dokładnie musi poprawić, aby naprawić problem!",[16,18646,18647],{},[224,18648,18649],{},"JESTEŚ WYDAWCĄ? ZINTEGRUJ SIĘ!",[16,18651,18652,18661,18663],{},[182,18653,18656,18658,18659],{"href":18654,"rel":18655},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=9NEikeRTZoc&embeds_euri=https%3A%2F%2Flinkhouse.pl%2F&embeds_origin=https%3A%2F%2Flinkhouse.pl&source_ve_path=MjM4NTE&feature=emb_title",[349],[269,18657],{},"\nObejrzyj filmik z instrukcją →",[269,18660],{},[269,18662],{},[182,18664,18666,18667],{"href":4505,"rel":18665},[349],"Przeczytaj instrukcję na blogu →",[269,18668],{},[12,18670,18672],{"id":18671},"indeksacja-w-linkhouse",[224,18673,18674],{},"Indeksacja w Linkhouse",[12,18676,18678],{"id":18677},"kupujesz-artykuły",[224,18679,18680],{},"Kupujesz artykuły?",[16,18682,18683],{},"Przypominamy, że niedawno w naszym panelu pojawiły się statystyki indeksacji portali. Dzięki dedykowanym filtrom możesz wyszukać i wybrać publikacje dla siebie z ponad 4200 stron z wysoką indeksacją.",[16,18685,18686],{},[224,18687,18688],{},"PRZECZYTAJ WIĘCEJ O INDEKSACJI W PANELU!",[16,18690,18691],{},[182,18692,18694,18696,18697],{"href":12243,"rel":18693},[349],[269,18695],{},"\nPrzeczytaj przewodnik →",[269,18698],{},[12,18700,18702],{"id":18701},"sprzedajesz-artykuły",[224,18703,18704],{},"Sprzedajesz artykuły?",[16,18706,18707],{},"W naszym panelu sprawdzisz stan indeksacji swoich portali oraz publikowanych przez Ciebie wpisów! Indeksacja to jeden z najważniejszych czynników dla Reklamodawców przy wyborze portalu, na którym chcą umieścić artykuł sponsorowany. Warto więc postarać się aby mieć ją na jak najwyższym poziomie!",[16,18709,18710],{},[224,18711,18712],{},"PRZECZYTAJ WIĘCEJ O INDEKSACJI DLA WYDAWCÓW!",[16,18714,18715],{},[182,18716,18719,18696,18721],{"href":18717,"rel":18718},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fstan-indeksacji-totalna-nowosc-przewodnik-dla-wydawcow\u002F",[349],[269,18720],{},[269,18722],{},{"title":34,"searchDepth":190,"depth":190,"links":18724},[18725,18726,18727,18728],{"id":18621,"depth":190,"text":18624},{"id":18671,"depth":190,"text":18674},{"id":18677,"depth":190,"text":18680},{"id":18701,"depth":190,"text":18704},"Integracja z Google Search Console W Linkhouse stosujemy innowacyjne rozwiązania, aby wszystkie Twoje publikacje były jak najszybciej widoczne w organicznych wynikach wyszukiwania! W związku z tym mił","\u002Fblog\u002Fimages\u002Fnowosc-integracja-z-google-search-console.png",{},"\u002Fblog\u002Fnowosc-integracja-z-google-search-console",{"title":18616,"description":18729},"blog\u002Fnowosc-integracja-z-google-search-console","bZmR1NtkPxZPyiaQUHLkiN_wq2QgdE3t_RYzKC_T1hs",{"id":18737,"title":18738,"author":377,"body":18739,"category":14580,"coverStyle":197,"date":19139,"description":19140,"excerpt":197,"extension":200,"image":19141,"meta":19142,"navigation":203,"path":19143,"readTime":205,"seo":19144,"seoDescription":197,"stem":19145,"__hash__":19146},"blog\u002Fblog\u002Flink-planner-case-study-promees-pl.md","Wzrost kliknięć całego serwisu o 194%, czyli case study Promees.pl",{"type":9,"value":18740,"toc":19123},[18741,18743,18750,18766,18768,18779,18781,18796,18799,18805,18813,18816,18819,18840,18842,18862,18864,18867,18870,18873,18876,18879,18881,18889,18891,18899,18902,18910,18912,18920,18923,18931,18934,18942,18944,18948,18956,18959,18967,18970,18974,18982,18985,18995,18998,19002,19005,19013,19016,19020,19028,19031,19042,19046,19049,19057,19060,19068,19071,19073,19076,19079,19082,19085,19093,19098,19108,19113,19118],[220,18742,17432],{"id":17431},[16,18744,17928,18745,17936],{},[224,18746,18747,17935],{},[182,18748,14992],{"href":17933,"rel":18749},[349],[16,18751,18752,947,18756,947,18760,947,18764],{},[224,18753,17941,18754,17944],{},[269,18755],{},[224,18757,17947,18758,17944],{},[269,18759],{},[224,18761,17952,18762,17944],{},[269,18763],{},[224,18765,17957],{},[16,18767,17960],{},[16,18769,18770,18771,18778],{},"Aby potwierdzić skuteczność naszego narzędzia przygotowaliśmy kilka kampanii link buildingowych, których wynikami dzieliliśmy się z Wami na ",[224,18772,18773,17935],{},[182,18774,18777],{"href":18775,"rel":18776},"https:\u002F\u002Flinkhouse.pl\u002Ftopics\u002Fcase-study-link-planner",[349],"naszym blogu"," Kampania, którą przedstawiamy poniżej przeprowadzona została przez naszego klienta za pomocą Link Plannera. Po wskazaniu wyłącznie celu kampanii, adresu domeny oraz zakładanego budżetu, narzędzie automatycznie dobrało za niego najlepsze rozwiązania.",[220,18780,14699],{"id":14698},[16,18782,18783,947,18786,18793,18795],{},[224,18784,18785],{},"Celem kampanii klienta, było podniesienie ruchu i sprzedaży w serwisie",[182,18787,18790],{"href":18788,"rel":18789},"http:\u002F\u002Fpromees.pl",[349],[224,18791,18792],{},"promees.pl",[224,18794,284],{}," Aby osiągnąć taki efekt, warto wziąć pod uwagę uwagę trzy grupy rankingowe – linki zewnętrzne, elementy techniczne oraz content. W przypadku poniższej kampanii zmiany dotyczyły wyłącznie linków zewnętrznych dobranych przez Link Planner.",[16,18797,18798],{},"Koszty: łącznie 8000 zł netto (podzielone na 3 okresy)",[16,18800,18801,18802,18804],{},"Liczba zakupionych linków: 33",[269,18803],{},"\nStart kampanii: 3 października 2022",[16,18806,18807],{},[182,18808,18811],{"href":18809,"rel":18810},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002FGroup-85.png",[349],[32,18812],{"alt":34,"src":18809},[16,18814,18815],{},"Komentarz: Przeanalizowany został okres pierwszych dwóch tygodni października, kiedy kampania się zaczęła do dwóch ostatnich tygodni stycznia. Pomijamy okres świąteczny oraz stronę główną, ze względu na duże wahania ruchu brandowego. To co wyróżnia tą kampanię na tle innych – to decyzja klienta o długości znaków artykułów, które klient w większości zamówił o długości 5000 oraz 7000 znaków. Mogło mieć to pozytywny wpływ zarówno na wartość linka jak i indeksację tych artykułów.",[16,18817,18818],{},"Adresy URL, które dostały linki z Link Plannera:",[51,18820,18821,18828,18834],{},[54,18822,18823,227],{},[182,18824,18827],{"href":18825,"rel":18826},"https:\u002F\u002Fpromees.pl\u002Fbielizna-40",[349],"https:\u002F\u002Fwww.promees.pl\u002Fbielizna-40",[54,18829,18830,227],{},[182,18831,18832],{"href":18832,"rel":18833},"https:\u002F\u002Fwww.promees.pl\u002Fharness-44",[349],[54,18835,18836],{},[182,18837,18838],{"href":18838,"rel":18839},"https:\u002F\u002Fwww.promees.pl\u002Fzestawy-55",[349],[16,18841,17588],{},[51,18843,18844,18850,18856],{},[54,18845,18846],{},[182,18847,18848],{"href":18848,"rel":18849},"https:\u002F\u002Fmodnywieszak.pl\u002Fdlaczego-warto-kupic-seksowna-damska-bielizne",[349],[54,18851,18852],{},[182,18853,18854],{"href":18854,"rel":18855},"https:\u002F\u002Fepicgirl.pl\u002Findex.php\u002F2022\u002F10\u002F12\u002Fpokochaly-je-najwieksze-gwiazdy-wielki-powrot-chokerow\u002F",[349],[54,18857,18858,227],{},[182,18859,18860],{"href":18860,"rel":18861},"https:\u002F\u002Fmodaija.pl\u002Fwyjatkowa-bielizna-dla-ciebie\u002F",[349],[12,18863],{"id":34},[16,18865,18866],{},"Jak zmieniała się widoczność według narzędzi?",[16,18868,18869],{},"Na wykresach zaznaczone są 3 strzałki. To okresy 3 inwestycji w linki.",[16,18871,18872],{},"Klient rozpoczął od kampanii na kwotę 3000 zł netto.",[16,18874,18875],{},"Druga kampania była na kwotę 2500 zł netto",[16,18877,18878],{},"Trzecia kampania na kwotę 1500 zł netto.",[220,18880,17620],{"id":17617},[220,18882,18883],{"id":3263},[182,18884,18887],{"href":18885,"rel":18886},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F1-1.png",[349],[32,18888],{"alt":34,"src":18885},[220,18890,1405],{"id":6443},[16,18892,18893],{},[182,18894,18897],{"href":18895,"rel":18896},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F2-1.png",[349],[32,18898],{"alt":34,"src":18895},[16,18900,18901],{},"Natomiast w Ahrefs wartość ruchu wzrosła z 3000$ na poziomie 5600$. Nie mamy dostępu do zysków w Google Analytics, dlatego zamieszczona zostaje wyłącznie estymacja Ahrefs.",[16,18903,18904],{},[182,18905,18908],{"href":18906,"rel":18907},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F3.png",[349],[32,18909],{"alt":34,"src":18906},[220,18911,1416],{"id":17634},[16,18913,18914],{},[182,18915,18918],{"href":18916,"rel":18917},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F4-1.png",[349],[32,18919],{"alt":34,"src":18916},[16,18921,18922],{},"Dobry link building wpływa na ruch organiczny z wyszukiwarki grafiki, który wzrósł również o około 100%.",[16,18924,18925],{},[182,18926,18929],{"href":18927,"rel":18928},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F5-1.png",[349],[32,18930],{"alt":34,"src":18927},[16,18932,18933],{},"Serwis do kampanii link buildingowej nie miał wzrostów, wręcz statystycznie od sierpnia notował spadki kliknięć z wyników wyszukiwania. Dopiero po kampanii serwis zaczyna najpierw rosnąć powoli, a następnie po kolejnej kampanii jego wzrost ruchu przyśpiesza, mimo, że widoczność na chwile spadła.",[16,18935,18936],{},[182,18937,18940],{"href":18938,"rel":18939},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F6-1.png",[349],[32,18941],{"alt":34,"src":18938},[12,18943,17703],{"id":17700},[687,18945,18947],{"id":18946},"komplet-bielizny-damskiej","Komplet bielizny damskiej",[16,18949,18950],{},[182,18951,18954],{"href":18952,"rel":18953},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F7-1.png",[349],[32,18955],{"alt":34,"src":18952},[16,18957,18958],{},"Wzrost z 30 na 70 kliknięć dziennie.",[16,18960,18961],{},[182,18962,18965],{"href":18963,"rel":18964},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F8-1.png",[349],[32,18966],{"alt":34,"src":18963},[16,18968,18969],{},"Wzrosty pozycji nawet z 17 na 2 pozycję, gdzie konkurencja jest naprawdę duża (allegro, obsessive, gatta czy intymna).",[687,18971,18973],{"id":18972},"harness-damskie"," Harness damskie",[16,18975,18976],{},[182,18977,18980],{"href":18978,"rel":18979},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F9-1.png",[349],[32,18981],{"alt":34,"src":18978},[16,18983,18984],{},"Kliknięcia do uruchomienia pierwszej kampanii spadały. W trakcie pierwszej kampanii kliknięcia zaczęły rosnąć.",[12,18986,18987],{"id":3310},[224,18988,18989],{},[182,18990,18993],{"href":18991,"rel":18992},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F10-1.png",[349],[32,18994],{"alt":34,"src":18991},[16,18996,18997],{},"Pozycje mimo wszystko było wysokie, ale udało się je podnieść wyżej (skalowanie wertykalne). Konkurencja nie jest słaba (olx, ceneo, allegro czy obsessive).",[687,18999,19001],{"id":19000},"ciekawostka-link-buildingu","Ciekawostka link buildingu",[16,19003,19004],{},"Dodajemy tutaj ciekawostkę, która związana jest właśnie z kwestią podnoszenia pozycji.",[16,19006,19007],{},[182,19008,19011],{"href":19009,"rel":19010},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F11-1.png",[349],[32,19012],{"alt":34,"src":19009},[16,19014,19015],{},"Mimo iż parametry serwisu promees.pl są niższe (pod kątem DR) w stosunku do największych konkurencji to właśnie linki zewnętrzne do tego konkretnego adresu URL – mogą powodować tą różnicę i tak możesz walczyć z większą konkurencją!",[687,19017,19019],{"id":19018},"bielizna","Bielizna",[16,19021,19022],{},[182,19023,19026],{"href":19024,"rel":19025},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F12-1.png",[349],[32,19027],{"alt":34,"src":19024},[16,19029,19030],{},"Kliknięcia wzrosły z poziomu 15 na poziom 70 dziennie.",[16,19032,391,19033,19039,19041],{},[182,19034,19037],{"href":19035,"rel":19036},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F13-1.png",[349],[32,19038],{"alt":34,"src":19035},[269,19040],{},"\n**Pozycje wzrosły zarówno dla fraz związanych z bielizną, jak i bielizną BDSM. Ruch rośnie i nie zatrzymał się nawet po okresie świątecznym.",[220,19043,19045],{"id":19044},"porównanie-rok-do-roku","Porównanie rok do roku",[16,19047,19048],{},"Warto zwrócić uwagę również na porównanie rok do roku. Serwis w październiku 2022 do października 2021 miał wzrost kliknięć 100% (bez strony głównej).",[16,19050,19051],{},[182,19052,19055],{"href":19053,"rel":19054},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F14-1.png",[349],[32,19056],{"alt":34,"src":19053},[16,19058,19059],{},"Jednak dzięki kampanii link buildingowej ten wzrost w styczniu 2023 do stycznia 2022 wynosi już 233%.",[16,19061,19062],{},[182,19063,19066],{"href":19064,"rel":19065},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F15-1.png",[349],[32,19067],{"alt":34,"src":19064},[16,19069,19070],{},"Takie porównanie często pokazuje nam jaki jest finalny wpływ działań jeżeli podejrzewamy, że ruch w serwisie jest mocno sezonowy. Średnia pozycja w październiku 2022 wynosiła 10,3. Od stycznia do października 2022 pozycja spadła o 1. A od października 2022 do stycznia 2023 wzrosła aż o 8 pozycje (bez strony głównej).",[12,19072,818],{"id":817},[16,19074,19075],{},"Zgodnie z informacją na początku wpisu, linki zewnętrzne to tylko jeden z trzech grup czynników rankingowych (pozostałe dwa to elementy techniczne oraz content). Jednak mimo, że zmiany dotyczyły wyłącznie linków zewnętrznych, dostrzegalne są znaczne efekty prowadzonych działań.",[16,19077,19078],{},"Wzrost kliknięć wynosi już 145% dla linkowanych adresów URL, a 194% dla całego serwisu (bez strony głównej). Średnia pozycja dla całej witryny od 3 października do 29 stycznia wzrosła aż o 5 pozycji (ze średnio pozycji 16, na średnio pozycję 11). I to w zaledwie 16 tygodni. Mimo to w najbliższym czasie spodziewamy się jeszcze poprawienia tych wyników, ponieważ serwis notuje regularne wzrosty pozycji i widoczności.",[16,19080,19081],{},"Komentarz specjalisty: zdajemy sobie również sprawę, że w okresie od października do stycznia w Google przetoczyły się trzy, a może nawet cztery aktualizacje algorytmu. Google od pewnego czasu przyzwyczaja nas do tego, że aktualizację będą coraz częstsze. Finalnie liczy się to jak on-site i off-site danego serwisu współpracują oraz jakie osiągają efekty. W grudniu jedną z aktualizacji był SpamBrain dotyczący linków zewnętrznych. Jak widać nie przeszkodził on w skutecznej realizacji kampanii link buildingowej.",[12,19083,19084],{"id":17838},"Link Planner w służbie link buildingu",[16,19086,17842,19087,18328,19090,18332],{},[182,19088,17846],{"href":9311,"rel":19089},[349],[182,19091,17852],{"href":17850,"rel":19092},[349],[16,19094,17856,19095,17861],{},[182,19096,782],{"href":17859,"rel":19097},[349],[16,19099,19100,19103,19104,19107],{},[182,19101,17867],{"href":4734,"rel":19102},[349]," za darmo, aby otrzymać 2 kredyty na przetestowanie narzędzia.Kolejne ",[182,19105,17875],{"href":15044,"rel":19106},[349]," już w przygotowaniu.",[16,19109,19110],{},[182,19111,17882],{"href":4734,"rel":19112},[349],[16,19114,19115],{},[182,19116,17888],{"href":9311,"rel":19117},[349],[16,19119,19120],{},[182,19121,17895],{"href":17893,"rel":19122},[349],{"title":34,"searchDepth":190,"depth":190,"links":19124},[19125,19126,19127,19133,19134,19137,19138],{"id":17431,"depth":359,"text":17432},{"id":14698,"depth":359,"text":14699},{"id":34,"depth":190,"text":34,"children":19128},[19129,19130,19131,19132],{"id":17617,"depth":359,"text":17620},{"id":3263,"depth":359,"text":34},{"id":6443,"depth":359,"text":1405},{"id":17634,"depth":359,"text":1416},{"id":17700,"depth":190,"text":17703},{"id":3310,"depth":190,"text":34,"children":19135},[19136],{"id":19044,"depth":359,"text":19045},{"id":817,"depth":190,"text":818},{"id":17838,"depth":190,"text":19084},"2023-02-01","Przedstawiamy kolejne case study kampanii przeprowadzonej przez Link Planner. Tym razem doprowadziła ona do wzrostu widoczności strony promees.pl","\u002Fblog\u002Fimages\u002Flink-planner-case-study-promees-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-promees-pl",{"title":18738,"description":19140},"blog\u002Flink-planner-case-study-promees-pl","SiSDrmU_QI9zyOdwPzK_rK9H4Z_8s6LZlLPcwkUAcM4",{"id":19148,"title":19149,"author":377,"body":19150,"category":14580,"coverStyle":197,"date":19649,"description":19650,"excerpt":197,"extension":200,"image":19651,"meta":19652,"navigation":203,"path":19653,"readTime":205,"seo":19654,"seoDescription":197,"stem":19655,"__hash__":19656},"blog\u002Fblog\u002Flink-planner-case-study-zestawienie-pl.md","Jak podnieść liczbę kliknięć dla linkowanych adresów URL o 100%? – Case study Zestawienie.pl",{"type":9,"value":19151,"toc":19635},[19152,19154,19161,19177,19179,19186,19188,19197,19200,19205,19213,19216,19218,19238,19241,19261,19264,19268,19276,19280,19288,19292,19300,19303,19309,19312,19318,19326,19329,19335,19343,19346,19352,19360,19363,19369,19372,19375,19383,19386,19390,19395,19400,19408,19413,19421,19426,19434,19437,19445,19450,19454,19462,19466,19474,19478,19486,19489,19492,19500,19505,19509,19517,19521,19529,19533,19541,19544,19552,19555,19566,19569,19577,19581,19583,19586,19589,19594,19603,19608,19613,19620,19625,19630],[220,19153,17432],{"id":17431},[16,19155,17928,19156,17936],{},[224,19157,19158,17935],{},[182,19159,14992],{"href":17933,"rel":19160},[349],[16,19162,19163,947,19167,947,19171,947,19175],{},[224,19164,17941,19165,17944],{},[269,19166],{},[224,19168,17947,19169,17944],{},[269,19170],{},[224,19172,17952,19173,17944],{},[269,19174],{},[224,19176,17957],{},[16,19178,17960],{},[16,19180,18770,19181,18778],{},[224,19182,19183,17935],{},[182,19184,18777],{"href":18775,"rel":19185},[349],[220,19187,14699],{"id":14698},[16,19189,19190,19191,19196],{},"Celem poniższej kampanii było zwiększenie widoczności domeny ",[182,19192,19195],{"href":19193,"rel":19194},"https:\u002F\u002Fzestawienie.pl\u002F",[349],"zestawienie.pl",". Aby osiągnąć taki efekt, warto wziąć pod uwagę uwagę trzy grupy rankingowe – linki zewnętrzne, elementy techniczne oraz content. W przypadku poniższej kampanii zmiany dotyczyły wyłącznie linków zewnętrznych dobranych przez Link Planner.",[16,19198,19199],{},"Koszty: 5400 zł netto",[16,19201,17988,19202,19204],{},[269,19203],{},"\nData kampanii: 05.11.2022",[16,19206,19207],{},[182,19208,19211],{"href":19209,"rel":19210},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002FStaty-Zestawienie-2.png",[349],[32,19212],{"alt":34,"src":19209},[16,19214,19215],{},"Komentarz: Przeanalizowany został okres od nowego roku do okresu przygotowania kampanii. Brane pod uwagę są zatem dwa pierwsze tygodnie stycznia w porównaniu do dwóch pierwszych tygodni listopada. Celowo pominięty został okres świąteczny, którego analiza nie jest trafnym pomysłem, ze względu na jego sezonowość.",[16,19217,18818],{},[51,19219,19220,19226,19232],{},[54,19221,19222],{},[182,19223,19224],{"href":19224,"rel":19225},"https:\u002F\u002Fzestawienie.pl\u002Fgofrownica-jaka-najlepsza\u002F",[349],[54,19227,19228],{},[182,19229,19230],{"href":19230,"rel":19231},"https:\u002F\u002Fzestawienie.pl\u002Ffalownica-do-wlosow-najlepsze-falownice-do-wlosow\u002F",[349],[54,19233,19234,227],{},[182,19235,19236],{"href":19236,"rel":19237},"https:\u002F\u002Fzestawienie.pl\u002Fopiekacz-do-kanapek-ranking\u002F",[349],[16,19239,19240],{}," Przykłady kupionych linków:",[51,19242,19243,19249,19255],{},[54,19244,19245],{},[182,19246,19247],{"href":19247,"rel":19248},"https:\u002F\u002Fsupernowosci24.pl\u002Fopiekacze-do-kanapek-ranking-najlepszych-modeli\u002F",[349],[54,19250,19251],{},[182,19252,19253],{"href":19253,"rel":19254},"https:\u002F\u002Fsprzedawacz.pl\u002Felektronika\u002Frtv_agd\u002Fagd_drobne\u002Fsuszarki_lokowki\u002Fnajlepsze-narzedzia-do-stylizacji-wlosow.html",[349],[54,19256,19257],{},[182,19258,19259],{"href":19259,"rel":19260},"https:\u002F\u002Fwww.bloa.pl\u002Fjaka-falownice-do-wlosow-warto-kupic\u002F",[349],[220,19262,18866],{"id":19263},"jak-zmieniała-się-widoczność-według-narzędzi",[12,19265,19266],{"id":17617},[224,19267,17620],{},[16,19269,19270],{},[182,19271,19274],{"href":19272,"rel":19273},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F1.png",[349],[32,19275],{"alt":34,"src":19272},[12,19277,19278],{"id":6443},[224,19279,1405],{},[16,19281,19282],{},[182,19283,19286],{"href":19284,"rel":19285},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F2.png",[349],[32,19287],{"alt":34,"src":19284},[12,19289,19290],{"id":17634},[224,19291,1416],{},[16,19293,19294,227],{},[182,19295,19298],{"href":19296,"rel":19297},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F5.png",[349],[32,19299],{"alt":34,"src":19296},[16,19301,19302],{},"Serwis był w ostatnim czasie na delikatnym wzroście, jednak po kampanii link buildingowej jego wzrost przyspieszył. Szczególnie można to zauważyć dla linkowanych adresów URL, których widoczność była bardzo niska.",[687,19304,19306],{"id":19305},"porównanie",[224,19307,19308],{},"Porównanie",[16,19310,19311],{},"Pierwsze dwa tygodnie listopada porównane zostały do dwóch pierwszych tygodni stycznia. Jak wspomniano wcześniej, pominięty został okres świąteczny, bowiem wtedy wyświetleń jest bardzo dużo.",[12,19313,19315],{"id":19314},"ruch-organiczny-zakładka-sieć",[224,19316,19317],{},"Ruch organiczny (zakładka Sieć)",[16,19319,19320],{},[182,19321,19324],{"href":19322,"rel":19323},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F4.png",[349],[32,19325],{"alt":34,"src":19322},[16,19327,19328],{},"Wzrost kliknięć o 58%, a jednocześnie wzrost wyświetleń o 54%. ",[12,19330,19332],{"id":19331},"ruch-organiczny-zakładka-grafika",[224,19333,19334],{},"Ruch organiczny (zakładka Grafika)",[16,19336,19337],{},[182,19338,19341],{"href":19339,"rel":19340},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F6.png",[349],[32,19342],{"alt":34,"src":19339},[16,19344,19345],{},"Wzrost kliknięć o 17%, a jednocześnie wzrost wyświetleń o 24%.",[12,19347,19349],{"id":19348},"ruch-organiczny-na-linkowanych-adresach-url",[224,19350,19351],{},"Ruch organiczny na linkowanych adresach URL",[16,19353,19354],{},[182,19355,19358],{"href":19356,"rel":19357},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F8.png",[349],[32,19359],{"alt":34,"src":19356},[16,19361,19362],{},"Wzrost kliknięć o 101%, a wzrost wyświetleń o 33%.",[687,19364,19366],{"id":19365},"porównanie-pozycji",[224,19367,19368],{},"Porównanie pozycji",[16,19370,19371],{},"Link building poza wpływem na linkowane adresy URL wpływa także na całą witrynę. Odbywa się to za pomocą linkowania wewnętrznego i czynników On-Site’owych. Linkowane adresy URL otrzymują wartość dodaną, a następnie poprzez linki wewnętrzne wartość ta rozchodzi się na inne strony w serwisie. Dlatego tak często strony internetową rosną uzyskując zaledwie kilka lub kilkanaście linków zewnętrznych.",[16,19373,19374],{},"Przykłady wzrostu pozycji dla całego serwisu zestawienie.pl",[16,19376,19377],{},[182,19378,19381],{"href":19379,"rel":19380},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F7.png",[349],[32,19382],{"alt":34,"src":19379},[16,19384,19385],{},"Minus oznacza, że serwis zajmuje wyższą pozycję dla danej frazy. W przypadku, gdy na wykresie w okresie listopadowym widać 0 – nie jest to pozycja 0, tylko brak widoczność dla danej frazy w danym okresie.",[220,19387,19388],{"id":17700},[224,19389,17703],{},[16,19391,19392],{},[224,19393,19394],{},"Falownice do włosów",[16,19396,19397],{},[224,19398,19399],{},"Widoczność i estymowany ruch według Ahrefs",[16,19401,19402],{},[182,19403,19406],{"href":19404,"rel":19405},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F9.png",[349],[32,19407],{"alt":34,"src":19404},[16,19409,19410],{},[224,19411,19412],{},"Kliknięcia w Google Search Console",[16,19414,19415],{},[182,19416,19419],{"href":19417,"rel":19418},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F11.png",[349],[32,19420],{"alt":34,"src":19417},[16,19422,19423],{},[224,19424,19425],{},"Pozycje w Google Search Console",[16,19427,19428],{},[182,19429,19432],{"href":19430,"rel":19431},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F10.png",[349],[32,19433],{"alt":34,"src":19430},[16,19435,19436],{},"Wyższy wzrost pozycji widzimy dla fraz, które dokładnie odpowiadają intencji strony docelowej jak “opinie” czy “ranking”. Widoczność URLa wzrosła o 102 słowa kluczowe – oznacza to, że serwis nie notował żadnych wyświetleń w okresie listopadowym.",[16,19438,19439],{},[182,19440,19443],{"href":19441,"rel":19442},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F12.png",[349],[32,19444],{"alt":34,"src":19441},[16,19446,19447],{},[224,19448,19449],{},"Gofrownice",[16,19451,19452],{},[224,19453,19399],{},[16,19455,19456],{},[182,19457,19460],{"href":19458,"rel":19459},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F14.png",[349],[32,19461],{"alt":34,"src":19458},[16,19463,19464],{},[224,19465,19412],{},[16,19467,19468],{},[182,19469,19472],{"href":19470,"rel":19471},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F15.png",[349],[32,19473],{"alt":34,"src":19470},[16,19475,19476],{},[224,19477,19425],{},[16,19479,19480],{},[182,19481,19484],{"href":19482,"rel":19483},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F13.png",[349],[32,19485],{"alt":34,"src":19482},[16,19487,19488],{},"Wyraźny wzrost pozycji dla fraz związanych z gofrownicami. Jak w poprzednim przykładzie wyższe wzrosty dotyczą fraz, które idealnie powiązane są intencją ze stroną docelową jak ”ranking” czy “najlepsza”.",[16,19490,19491],{},"URL poprawił swoją widoczność o kolejnych 49 fraz.",[16,19493,19494],{},[182,19495,19498],{"href":19496,"rel":19497},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F16.png",[349],[32,19499],{"alt":34,"src":19496},[16,19501,19502],{},[224,19503,19504],{},"Opiekacz do kanapek",[16,19506,19507],{},[224,19508,19399],{},[16,19510,19511],{},[182,19512,19515],{"href":19513,"rel":19514},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F18.png",[349],[32,19516],{"alt":34,"src":19513},[16,19518,19519],{},[224,19520,19412],{},[16,19522,19523],{},[182,19524,19527],{"href":19525,"rel":19526},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F19.png",[349],[32,19528],{"alt":34,"src":19525},[16,19530,19531],{},[224,19532,19425],{},[16,19534,19535],{},[182,19536,19539],{"href":19537,"rel":19538},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F17.png",[349],[32,19540],{"alt":34,"src":19537},[16,19542,19543],{},"Frazy które notują spadek dotyczą poniższych słów kluczowych:",[51,19545,19546,19549],{},[54,19547,19548],{},"ranking opiekaczy 2022 -> adres jest zoptymalizowany pod rok 2023",[54,19550,19551],{},"opiekacz 3w1 ranking -> dotyczy innego klastra tematycznego niż analizowany artykuł",[16,19553,19554],{}," Pozostałe frazy związane z danym adresem URL notują wzrost pozycji. Tradycyjnie większe wzrosty można zaobserwować tam, gdzie fraza związana jest intencją ze stroną docelową:",[51,19556,19557,19560,19563],{},[54,19558,19559],{},"opiekacz do kanapek ranking",[54,19561,19562],{},"najlepszy opiekacz do kanapek",[54,19564,19565],{},"opiekacz grill do kanapek ranking",[16,19567,19568],{}," Adres URL zwiększył swoją widoczność o 66 słów kluczowych.",[16,19570,19571,227],{},[182,19572,19575],{"href":19573,"rel":19574},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002F20.png",[349],[32,19576],{"alt":34,"src":19573},[220,19578,19579],{"id":817},[224,19580,818],{},[16,19582,19075],{},[16,19584,19585],{},"Wzrost kliknięć wynosi już 101% dla linkowanych adresów URL, a 58% dla całego serwisu. Średnia pozycja dla całej witryny wzrosła o 3,4. I to w zaledwie 8 tygodni. Mimo to w najbliższym czasie spodziewamy się jeszcze poprawienia tych wyników, ponieważ serwis notuje regularne wzrosty pozycji i widoczności.",[16,19587,19588],{},"Komentarz specjalisty: zdajemy sobie również sprawę, że w okresie od listopada do stycznia w Google przetoczyły się dwie, a może nawet 3 aktualizacje algorytmu. Google od pewnego czasu przyzwyczaja nas do tego, że aktualizację będą coraz częstsze. Finalnie liczy się to jak on-site i off-site danego serwisu współpracują oraz jakie osiągają efekty. W grudniu jedną z aktualizacji był SpamBrain dotyczący linków zewnętrznych. Jak widać nie przeszkodził on w skutecznej realizacji kampanii link buildingowej.",[687,19590,19592],{"id":19591},"link-planner",[224,19593,14992],{},[16,19595,17842,19596,18328,19599,18332],{},[182,19597,17846],{"href":9311,"rel":19598},[349],[182,19600,17852],{"href":19601,"rel":19602},"https:\u002F\u002Flinkhouse.pl\u002Flink-building-w-polsce-2022-wyniki-badania\u002F",[349],[16,19604,17856,19605,17861],{},[182,19606,782],{"href":17859,"rel":19607},[349],[16,19609,19610,17868],{},[182,19611,17867],{"href":4734,"rel":19612},[349],[16,19614,19615,19616,19107],{},"Kolejne ",[182,19617,17875],{"href":19618,"rel":19619},"https:\u002F\u002Flinkhouse.pl\u002Fblog-case-study-link-planner\u002F",[349],[16,19621,19622],{},[182,19623,17882],{"href":4734,"rel":19624},[349],[16,19626,19627],{},[182,19628,17888],{"href":9311,"rel":19629},[349],[16,19631,19632],{},[182,19633,17895],{"href":17893,"rel":19634},[349],{"title":34,"searchDepth":190,"depth":190,"links":19636},[19637,19638,19639,19640,19641,19642,19643,19644,19645],{"id":17431,"depth":359,"text":17432},{"id":14698,"depth":359,"text":14699},{"id":19263,"depth":359,"text":18866},{"id":17617,"depth":190,"text":17620},{"id":6443,"depth":190,"text":1405},{"id":17634,"depth":190,"text":1416},{"id":19314,"depth":190,"text":19317},{"id":19331,"depth":190,"text":19334},{"id":19348,"depth":190,"text":19351,"children":19646},[19647,19648],{"id":17700,"depth":359,"text":17703},{"id":817,"depth":359,"text":818},"2023-01-24","Przeczytaj case study kolejnej kampanii przeprowadzonej przy użyciu narzędzia Link Planner, które pomogło dobrać odpowiednie linki do wzrostu widoczności strony Zestawienie.pl!","\u002Fblog\u002Fimages\u002Flink-planner-case-study-zestawienie-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-zestawienie-pl",{"title":19149,"description":19650},"blog\u002Flink-planner-case-study-zestawienie-pl","IuLToV9MsdNYRlOkr0sXfud4InhEUJx1Yqe3lIfj3x4",{"id":19658,"title":19659,"author":377,"body":19660,"category":852,"coverStyle":197,"date":19757,"description":19758,"excerpt":197,"extension":200,"image":19759,"meta":19760,"navigation":203,"path":19761,"readTime":1068,"seo":19762,"seoDescription":197,"stem":19763,"__hash__":19764},"blog\u002Fblog\u002Fdodatkowe-podlinkowanie-informacje-dla-wydawcow.md","Dodatkowe podlinkowanie — informacje dla Wydawców",{"type":9,"value":19661,"toc":19752},[19662,19665,19668,19674,19681,19689,19694,19705,19712,19718,19724,19727,19730,19733,19739,19742,19745],[16,19663,19664],{},"W odpowiedzi na głosy o często zbyt słabym podlinkowaniu wewnętrznym artykułów sponsorowanych, przekładającym się na problemy z indeksacją i mniejszą moc linków wprowadziliśmy parametr ofert.",[16,19666,19667],{},"Możesz dodawać oferty na artykuły sponsorowane (opcja dostępna oczywiście również w edycji dodanych już ofert) zawierające dodatkowe podlinkowanie artykułu sponsorowanego z artykułów redakcyjnych (niekomercyjnych).",[12,19669,19671],{"id":19670},"jak-wdrożyć-do-swoich-ofert",[224,19672,19673],{},"Jak wdrożyć do swoich ofert?",[16,19675,19676,19677,19680],{},"Aby uwzględnić taki rodzaj linkowania w swojej ofercie, wystarczy w formularzu dodawania oferty na artykuł sponsorowany, w polu ",[224,19678,19679],{},"Dodatkowe podlinkowanie wewnętrzne z innych artykułów",", zaznaczyć, z treści ilu innych tekstów podlinkowany zostanie artykuł sponsorowany.",[16,19682,19683],{},[182,19684,19687],{"href":19685,"rel":19686},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fdodatkowe-wewnetrzne.png",[349],[32,19688],{"alt":34,"src":19685},[16,19690,19691],{},[224,19692,19693],{},"Na etapie realizacji zamówienia należy:",[678,19695,19696,19699,19702],{},[54,19697,19698],{},"Opublikować artykuł sponsorowany",[54,19700,19701],{},"Link do artykułu dodać do zgodnej z ofertą liczby artykułów redakcyjnych (czyli niekomercyjnych; innych niż sponsorowane) artykułów na tym samym portalu.",[54,19703,19704],{},"Linki do artykułu sponsorowanego oraz artykułów z których został podlinkowany dodać w panelu Linkhouse w odpowiedniej zakładce dotyczącej danego zlecenia.",[16,19706,19707],{},[182,19708,19710],{"href":2247,"rel":19709},[349],[32,19711],{"alt":34,"src":2247},[16,19713,19714,19715],{},"Zarówno linki wychodzące z artykułu sponsorowanego jak i linki z innych artykułów na serwisie trafiają do naszego monitoringu, dzięki czemu Reklamodawca ma stały podgląd ich prawidłowego działania. ",[224,19716,19717],{},"Dodatkowe podlinkowanie jest integralnym elementem oferty, więc musi być aktywne co najmniej przez czas, który obejmuje oferta (12 miesięcy lub bezterminowo).",[12,19719,19721],{"id":19720},"dlaczego-warto-zawrzeć-dodatkowe-podlinkowanie-w-swoich-ofertach",[224,19722,19723],{},"Dlaczego warto zawrzeć Dodatkowe podlinkowanie w swoich ofertach?",[16,19725,19726],{},"Artykuły sponsorowane już od dawna wskazywane są przez specjalistów SEO jako najskuteczniejsza metoda linkowania. Są też obecnie najpopularniejszą formą link buildingu. Cały czas rośnie jednak świadomość klientów i konkurencja na rynku. W ostatnich miesiącach docierało do nas coraz więcej głosów o oczekiwaniach w zakresie mocniejszego podlinkowania wewnętrznego kupowanych publikacji.",[16,19728,19729],{},"W wielu serwisach obowiązkowe podlinkowanie ze strony kategorii, podkategorii czy archiwum sprowadza się do tego, że link do artykułu szybko trafia na daleką stronę paginacji. Czasem powoduje to nawet problemy z jego zaindeksowaniem, a niezaindeksowany artykuł sponsorowany nie ma żadnej wartości dla klienta.",[16,19731,19732],{},"Jeszcze istotniejszą kwestią jest moc linków z takich tekstów, która wynika z tego jak dobrze jest podlinkowany artykuł sponsorowany – również wewnętrznie . W dużym uproszczeniu większe efekty, to większe budżety w przyszłości, mamy więc do czynienia z klasyczną sytuacją typu win-win pomiędzy Reklamodawcą, a Wydawcą.",[12,19734,19736],{"id":19735},"jak-wycenić-ofertę-z-dodatkowym-podlinkowaniem",[224,19737,19738],{},"Jak wycenić ofertę z dodatkowym podlinkowaniem?",[16,19740,19741],{},"Dodatkowe podlinkowanie nie generuje po stronie Wydawcy żadnych kosztów poza czasem potrzebnym na ich dodanie. Nie zajmują powierzchni reklamowych, które można by sprzedać inaczej, nie wymagają tworzenia dodatkowych treści.",[16,19743,19744],{},"Mając na uwadze powyższe, ale przede wszystkim obecną sytuację na rynku, sugerujemy nie zwiększanie cen, a potraktowanie nowej funkcji jako czynnika który podnosi atrakcyjność oferty, dając Reklamodawcy dodatkowy bodziec do zakupu publikacji na Twoim portalu. Oczywiście to tylko rekomendacja – jak zawsze na naszej platformie to Wydawca określa jakiego wynagrodzenia oczekuje za publikację na swoim portalu.",[16,19746,19747,19748,284],{},"W razie pytań związanych z nową funkcjonalnością skontaktuj się z działem Mediów – ",[182,19749,19750],{"href":1037},[224,19751,1040],{},{"title":34,"searchDepth":190,"depth":190,"links":19753},[19754,19755,19756],{"id":19670,"depth":190,"text":19673},{"id":19720,"depth":190,"text":19723},{"id":19735,"depth":190,"text":19738},"2023-01-20","W odpowiedzi na głosy o często zbyt słabym podlinkowaniu wewnętrznym artykułów sponsorowanych, przekładającym się na problemy z indeksacją i mniejszą moc linków wprowadziliśmy parametr ofert. Możesz d","\u002Fblog\u002Fimages\u002Fdodatkowe-podlinkowanie-informacje-dla-wydawcow.png",{},"\u002Fblog\u002Fdodatkowe-podlinkowanie-informacje-dla-wydawcow",{"title":19659,"description":19758},"blog\u002Fdodatkowe-podlinkowanie-informacje-dla-wydawcow","Ry324pO1xX0sRy5MWhRN8BvVmrxrj7Genq_11dRt1yU",{"id":19766,"title":19767,"author":377,"body":19768,"category":20149,"coverStyle":197,"date":20150,"description":20151,"excerpt":197,"extension":200,"image":20152,"meta":20153,"navigation":203,"path":20154,"readTime":858,"seo":20155,"seoDescription":197,"stem":20156,"__hash__":20157},"blog\u002Fblog\u002Fjak-zarabiac-wiecej-na-stronie-linkhouse.md","Jak zarabiać więcej na platformie Linkhouse",{"type":9,"value":19769,"toc":20138},[19770,19779,19785,19788,19791,19818,19832,19836,19846,19855,19859,19865,19869,19876,19885,19889,19892,19899,19903,19906,19924,19927,19931,19938,19949,19953,19956,19976,19979,19983,19986,19990,19999,20008,20010,20022,20031,20035,20041,20050,20054,20061,20072,20087,20089,20092,20131],[16,19771,19772,19773,284],{},"Linkhouse to platforma content marketingu i link buildingu, która pozwala na monetyzację stron każdego typu na wiele sposobów. W poniższym poradniku opisujemy rodzaje ofert, które możesz dodać, a także wyjaśniamy jak treść ofert wpływa na zainteresowanie reklamodawców i możliwe do uzyskania dochody. Jeżeli jeszcze nie posiadasz konta w Linkhouse jako wydawca możesz je bezpłatnie i bez zobowiązań ",[224,19774,19775],{},[182,19776,19778],{"href":4734,"rel":19777},[349],"założyć tutaj",[12,19780,19782,19784],{"id":19781},"dodawanie-strony-i-oferty",[224,19783,2991],{}," i oferty",[16,19786,19787],{},"Pierwszym krokiem do rozpoczęcia współpracy z Linkhouse jest dodanie swojej strony i utworzenie ofert. Dopiero wtedy Twoja witryna stanie się widoczna w Marketplace i reklamodawcy będą mogli składać bezpośrednie zamówienia.",[16,19789,19790],{},"Dostępne rodzaje ofert na platformie:",[51,19792,19793,19798,19803,19808,19813],{},[54,19794,19795,19797],{},[224,19796,975],{}," (treść klienta publikowana na Twojej stronie),",[54,19799,19800,19802],{},[224,19801,978],{}," (link klienta umieszczony w już opublikowanych treściach),",[54,19804,19805,19807],{},[224,19806,3103],{}," (linki tekstowe i bannery graficzne umieszczane w serwisie),",[54,19809,19810,19812],{},[224,19811,3109],{}," (krótkie notki, często bez linków wychodzących, możliwe do multiplikowania).",[54,19814,19815,19817],{},[224,19816,1086],{}," (krótkie wzmianki klienta bez linków, dodawane do już opublikowanego artykułu redakcyjnego na stronie)",[16,19819,19820,19827,19828,284],{},[182,19821,19823,19824,19826],{"href":19822},"NOWE:%20https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse\u002F","**Pełną instrukcję dodawania stron i ofert znajdziesz tutaj.",[269,19825],{},"\n**","Jeżeli masz wątpliwości, jak zakwalifikować ofertę, lub chcesz zaproponować nowy typ, możesz skontaktować się z nami pod adresem ",[182,19829,19830],{"href":1037},[224,19831,1040],{},[12,19833,19835],{"id":19834},"jak-zwiększyć-atrakcyjność-ofert","Jak zwiększyć atrakcyjność ofert?",[16,19837,19838,19839,19842,19843,19845],{},"Reklamodawcy porównują oferty według ",[224,19840,19841],{},"ceny, warunków i dodatkowych benefitów",". Im bardziej Twoja propozycja odpowiada na te oczekiwania, tym większe szanse na sprzedaż. Wszystkimi swoimi ofertami i ich ustawieniami możesz zarządzać w panelu w sekcji ",[224,19844,2965],{}," — tam edytujesz zarówno treść ofert, jak i ich ceny czy dodatkowe opcje promocji.",[16,19847,19848],{},[182,19849,19852],{"href":19850,"rel":19851},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Feditoffer.png",[349],[32,19853],{"alt":34,"src":19854},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Feditoffer-1024x173.png",[220,19856,19858],{"id":19857},"ustalanie-cen-jak-wycenić-ofertę","Ustalanie cen – jak wycenić ofertę",[16,19860,19861,19862,284],{},"Cena oferty ma bezpośredni wpływ na jej konkurencyjność i zainteresowanie reklamodawców. Dobrze dobrana strategia cenowa powinna odzwierciedlać ",[224,19863,19864],{},"jakość Twojej strony oraz warunki publikacji",[687,19866,19868],{"id":19867},"_1-analizuj-konkurencję","1. Analizuj konkurencję",[16,19870,19871,19872,19875],{},"Zacznij od sprawdzenia cen innych stron o podobnych parametrach (ruch, tematyka, metryki SEO) w ",[224,19873,19874],{},"Reklamodawca → Baza ofert",". Zastosuj odpowiednie filtry i przejrzyj oferty konkurencyjnych Wydawców.",[16,19877,19878,19879,19881,19884],{},"Zwróć uwagę nie tylko na same ceny, ale też na dodatkowe promocje i warunki ofert — często to właśnie one decydują o wyborze.",[269,19880],{},[224,19882,19883],{},"Ważne",": własne strony są w tym widoku wykluczone, widzisz wyłącznie konkurencję.",[687,19886,19888],{"id":19887},"_2-oceń-wartość-swojej-strony","2. Oceń wartość swojej strony",[16,19890,19891],{},"Strony o mocnych parametrach SEO, stabilnym ruchu i wysokiej jakości treściach mogą uzasadniać wyższe ceny. Reklamodawcy są gotowi płacić więcej za publikacje na serwisach z autorytetem i wiarygodnością.",[16,19893,19894,19895,19898],{},"Pamiętaj jednak, że ",[224,19896,19897],{},"zawyżone ceny bez podstaw (np. niski ruch, słabe parametry SEO)"," mogą skutecznie odstraszać klientów. Twoje stawki powinny być zgodne z realną wartością strony i dopasowane do rynkowych standardów.",[687,19900,19902],{"id":19901},"_3-dopasuj-cenę-do-zakresu-oferty","3. Dopasuj cenę do zakresu oferty",[16,19904,19905],{},"Cena powinna odzwierciedlać to, co dokładnie zawiera dana oferta. Oferty rozszerzone o dodatkowe elementy mogą być wyceniane wyżej, np.:",[51,19907,19908,19913,19919],{},[54,19909,19910,921],{},[224,19911,19912],{},"gwarantowany ruch",[54,19914,19915,19918],{},[224,19916,19917],{},"dodatkowa promocja"," (wyróżnienie na stronie głównej, promocja w social mediach),",[54,19920,19921,284],{},[224,19922,19923],{},"przygotowanie artykułu przez Wydawcę",[16,19925,19926],{},"Oferty podstawowe powinny być tańsze, a warianty premium z dodatkami — odpowiednio droższe.",[687,19928,19930],{"id":19929},"_4-zachowaj-konkurencyjność","4. Zachowaj konkurencyjność",[16,19932,19933,19934,19937],{},"Budowanie zaufania reklamodawców wymaga ",[224,19935,19936],{},"spójnych i konkurencyjnych cen",". Pamiętaj, aby Twoje stawki:",[51,19939,19940,19943,19946],{},[54,19941,19942],{},"odzwierciedlały realną wartość usługi,",[54,19944,19945],{},"były zgodne z rynkowymi widełkami,",[54,19947,19948],{},"były aktualizowane wraz ze zmianą parametrów strony (np. wzrostem ruchu, poprawą widoczności SEO).",[220,19950,19952],{"id":19951},"dywersyfikuj-oferty","Dywersyfikuj oferty",[16,19954,19955],{},"Dobrym pomysłem jest przygotowanie kilku wersji oferty różniących się ceną, zakresem i warunkami, np.:",[51,19957,19958,19964,19970],{},[54,19959,19960,19961,19963],{},"pakiet ",[224,19962,746],{}," – sama publikacja,",[54,19965,19960,19966,19969],{},[224,19967,19968],{},"Standard"," – publikacja + promocja w social mediach,",[54,19971,19960,19972,19975],{},[224,19973,19974],{},"Premium"," – publikacja + przygotowanie artykułu + wyróżnienie na stronie głównej.",[16,19977,19978],{},"Taka elastyczność sprawia, że Twoja strona staje się atrakcyjna dla reklamodawców z różnymi budżetami i potrzebami.",[220,19980,19982],{"id":19981},"dodatkowa-promocja","Dodatkowa promocja",[16,19984,19985],{},"Dodanie opcjonalnych promocji zwiększa atrakcyjność Twojej oferty i często uzasadnia wyższą cenę.",[687,19987,19989],{"id":19988},"promocja-w-social-mediach","Promocja w social mediach",[16,19991,19992,19993,19995,19996,1268],{},"Promując artykuł na swoich kanałach (np. Facebook, Instagram, X), zwiększasz jego zasięg i widoczność.",[269,19994],{},"\nAby umożliwić tę opcję, najpierw dodaj linki do swoich profili w ustawieniach strony (",[224,19997,19998],{},"Wydawca → Moje strony → Edytuj stronę",[16,20000,20001],{},[182,20002,20005],{"href":20003,"rel":20004},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fsocialmedia1.png",[349],[32,20006],{"alt":34,"src":20007},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fsocialmedia1-1024x240.png",[687,20009,12196],{"id":12195},[16,20011,20012,20013,20015,20016,284],{},"Dodanie linków wewnętrznych z innych niesponsorowanych artykułów w serwisie poprawia widoczność i SEO publikacji, a także generuje dodatkowy ruch. To jedna z najchętniej wybieranych opcji przez reklamodawców.",[269,20014],{},"\nWięcej informacji znajdziesz w naszym poradniku: ",[182,20017,20019],{"href":2238,"rel":20018},[349],[224,20020,20021],{},"Dodatkowe podlinkowanie – informacje dla Wydawców",[16,20023,20024],{},[182,20025,20028],{"href":20026,"rel":20027},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpodlinkowaniewewnetrzne.png",[349],[32,20029],{"alt":34,"src":20030},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fpodlinkowaniewewnetrzne-1024x151.png",[687,20032,20034],{"id":20033},"wyróżnienie-na-stronie-głównej","Wyróżnienie na stronie głównej",[16,20036,20037,20038,20040],{},"Umieszczenie artykułu na stronie głównej przez określony czas zwiększa jego ekspozycję wśród czytelników. Opcję tę ustawisz w sekcji ",[224,20039,19982],{},", wybierając liczbę dni, przez które publikacja będzie widoczna na stronie głównej.",[16,20042,20043],{},[182,20044,20047],{"href":20045,"rel":20046},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fdodatkowapromocja.png",[349],[32,20048],{"alt":34,"src":20049},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F01\u002Fdodatkowapromocja-1024x85.png",[220,20051,20053],{"id":20052},"wzmocnij-swoje-oferty-dzięki-integracji-gsc","Wzmocnij swoje oferty dzięki integracji GSC",[16,20055,20056,20057,20060],{},"Linkhouse jako pierwsza platforma wprowadziła dla Wydawców integrację z ",[224,20058,20059],{},"Google Search Console (GSC)",". To darmowa i prosta funkcja, która:",[51,20062,20063,20066,20069],{},[54,20064,20065],{},"poprawia indeksację treści i widoczność w Google,",[54,20067,20068],{},"udostępnia reklamodawcom realne dane o ruchu w Marketplace,",[54,20070,20071],{},"zwiększa wiarygodność Twoich ofert i szanse na ich wybór.",[16,20073,20074,20075,20077,20078,20080,20081,284],{},"Po podłączeniu integracji reklamodawcy widzą faktyczny ruch Twojej strony, co ma ogromny wpływ na decyzję zakupową.",[269,20076],{},"\nDbanie o prawidłową indeksację artykułów w Google znacząco zwiększa atrakcyjność oferty. W Marketplace widoczny jest poziom indeksacji publikacji — wysoki wskaźnik pozytywnie wpływa na ocenę Twojej strony i zwiększa szanse na sprzedaż.",[269,20079],{},"\nSzczegółowy poradnik znajdziesz tutaj: ",[182,20082,20084],{"href":4505,"rel":20083},[349],[224,20085,20086],{},"Integracja z Google Search Console – instrukcja dla Wydawców",[12,20088,818],{"id":817},[16,20090,20091],{},"Oto kilka wskazówek, które pomogą Ci zmaksymalizować zarobki na platformie Linkhouse:",[51,20093,20094,20100,20107,20117,20124],{},[54,20095,20096,20099],{},[224,20097,20098],{},"dodaj wszystkie swoje strony"," — reklamodawcy szukają każdej tematyki i formatu,",[54,20101,20102,20103,20106],{},"dodaj ",[224,20104,20105],{},"każdy typ oferty",", który możesz zaoferować,",[54,20108,20109,20110,947,20113,20116],{},"twórz ",[224,20111,20112],{},"różne warianty",[224,20114,20115],{},"ofert"," dopasowane do budżetów i potrzeb klientów,",[54,20118,20119,20120,20123],{},"dbaj o ",[224,20121,20122],{},"konkurencyjne ceny"," i aktualizuj je wraz ze zmianą parametrów,",[54,20125,20126,20127,20130],{},"korzystaj z ",[224,20128,20129],{},"integracji GSC",", aby zwiększyć przejrzystość i atrakcyjność ofert.",[16,20132,20133,20134],{},"W razie pytań lub wątpliwości skontaktuj się z nami: ",[224,20135,20136,284],{},[182,20137,1040],{"href":1037},{"title":34,"searchDepth":190,"depth":190,"links":20139},[20140,20142,20148],{"id":19781,"depth":190,"text":20141},"Dodawanie strony i oferty",{"id":19834,"depth":190,"text":19835,"children":20143},[20144,20145,20146,20147],{"id":19857,"depth":359,"text":19858},{"id":19951,"depth":359,"text":19952},{"id":19981,"depth":359,"text":19982},{"id":20052,"depth":359,"text":20053},{"id":817,"depth":190,"text":818},"Biznes","2023-01-17","Linkhouse to platforma content marketingu i link buildingu, która pozwala na monetyzację stron każdego typu na wiele sposobów. W poniższym poradniku opisujemy rodzaje ofert, które możesz dodać, a takż","\u002Fblog\u002Fimages\u002Fjak-zarabiac-wiecej-na-stronie-linkhouse.png",{},"\u002Fblog\u002Fjak-zarabiac-wiecej-na-stronie-linkhouse",{"title":19767,"description":20151},"blog\u002Fjak-zarabiac-wiecej-na-stronie-linkhouse","Cmy5HOtiaiVlu-8zjHYUTzmiIFADzhmlkLvJgqpYPNE",{"id":20159,"title":20160,"author":377,"body":20161,"category":364,"coverStyle":197,"date":20246,"description":20247,"excerpt":197,"extension":200,"image":20248,"meta":20249,"navigation":203,"path":20250,"readTime":370,"seo":20251,"seoDescription":197,"stem":20252,"__hash__":20253},"blog\u002Fblog\u002Fmonitoring-aktywnosci-linkow.md","Monitoring aktywności linków",{"type":9,"value":20162,"toc":20239},[20163,20169,20172,20177,20179,20182,20185,20188,20194,20208,20214,20221,20227,20230,20236],[12,20164,20166],{"id":20165},"bezpłatny-monitoring-aktywności-linków",[224,20167,20168],{},"Bezpłatny Monitoring Aktywności Linków",[16,20170,20171],{},"W Linkhouse monitorujemy aktywność i parametry (follow, nofollow) wszystkich linków z wykupionych artykułów sponsorowanych i linków w istniejących artykułach. Bezpłatnie. Gdy któryś z linków z Twoich zleceń przestanie być aktywny lub zmieni się jego parametr, na liście zleceń zobaczysz czerwoną ikonę monitoringu.",[16,20173,20174],{},[32,20175],{"alt":34,"src":20176},"https:\u002F\u002Fi1.wp.com\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F05\u002FIkona-Niekatywnego-linka.png?w=1080&ssl=1",[12,20178,391],{"id":34},[16,20180,20181],{},"Co się dzieje, gdy link jest nieaktywny, albo zostanie zmieniony jego parametr?**",[16,20183,20184],{},"Choć wydawcy, na których stronach publikowane są artykuły czy sprzedawane linki w platformie Linkhouse to rzetelni partnerzy biznesowi, błędy techniczne czy ludzkie czasem się zdarzają. Błąd serwera czy przypadkowe usunięcie podstrony może spowodować niedostępność kupionych linków.",[16,20186,20187],{},"Po kliknięciu w ikonę monitoringu linków możesz sprawdzić jego szczegóły:",[16,20189,20190],{},[32,20191],{"alt":20192,"src":20193},"Detale monitoringu Linków","https:\u002F\u002Fi0.wp.com\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F05\u002FDetale-monitoringu-Link%C3%B3w.png?resize=769%2C229&ssl=1",[51,20195,20196,20199,20202,20205],{},[54,20197,20198],{},"jaki URL jest podlinkowany,",[54,20200,20201],{},"jaki anchor został użyty,",[54,20203,20204],{},"czy link ma parametr follow lub nofollow,",[54,20206,20207],{},"czy link jest aktywny",[12,20209,20211],{"id":20210},"co-musi-zrobić-reklamodawca-który-zauważy-nieaktywny-link",[224,20212,20213],{},"Co musi zrobić reklamodawca, który zauważy nieaktywny link?",[16,20215,20216,20217,20220],{},"Nic. Jeżeli w systemie widzisz, że któryś z Twoich linków nie działa, właściciel strony na której się znajduje ",[224,20218,20219],{},"otrzymał już od nas automatyczną prośbę o przywrócenie odnośnika do odpowiedniego stanu",". Praktycznie zawsze taki komunikat wystarcza, aby sprawa została pozytywnie rozwiązana. W rzadkich, bardziej skomplikowanych przypadkach nasze Biuro Obsługi Klienta podejmuje dalsze kroki i bezpośrednio kontaktuje się z wydawcą.",[12,20222,20224],{"id":20223},"jak-często-sprawdzane-są-linki",[224,20225,20226],{},"Jak często sprawdzane są linki?",[16,20228,20229],{},"Dostępność linków weryfikujemy co kilka godzin, 7 dni w tygodniu, 365 dni w roku. Komunikaty o błędach są wysyłane do wydawców automatycznie, nie zależą więc od czasu pracy naszego BOK.",[12,20231,20233],{"id":20232},"jak-skorzystać-z-monitoringu-aktywności-linków",[224,20234,20235],{},"Jak skorzystać z Monitoringu Aktywności Linków?",[16,20237,20238],{},"Domyślnie monitorujemy aktywność wszystkich linków z artykułów sponsorowanych i linków w istniejących artykułach zakupionych za pośrednictwem Linkhouse.co. Status monitorowanych linków sprawdzić można w zakładce Zlecenia oraz na listach zleceń w poszczególnych Projektach.",{"title":34,"searchDepth":190,"depth":190,"links":20240},[20241,20242,20243,20244,20245],{"id":20165,"depth":190,"text":20168},{"id":34,"depth":190,"text":391},{"id":20210,"depth":190,"text":20213},{"id":20223,"depth":190,"text":20226},{"id":20232,"depth":190,"text":20235},"2023-01-04","Bezpłatny Monitoring Aktywności Linków W Linkhouse monitorujemy aktywność i parametry (follow, nofollow) wszystkich linków z wykupionych artykułów sponsorowanych i linków w istniejących artykułach. Be","\u002Fblog\u002Fimages\u002Fmonitoring-aktywnosci-linkow.png",{},"\u002Fblog\u002Fmonitoring-aktywnosci-linkow",{"title":20160,"description":20247},"blog\u002Fmonitoring-aktywnosci-linkow","e0SK5M1jEGVrSAJGZ3sw16CXERTK49aGy8Ro6yH5vNQ",{"id":20255,"title":20256,"author":377,"body":20257,"category":1313,"coverStyle":197,"date":20455,"description":20456,"excerpt":197,"extension":200,"image":20457,"meta":20458,"navigation":203,"path":20459,"readTime":1068,"seo":20460,"seoDescription":197,"stem":20461,"__hash__":20462},"blog\u002Fblog\u002Fstan-indeksacji-totalna-nowosc-przewodnik-dla-wydawcow.md","Stan indeksacji — totalna nowość! Przewodnik dla Wydawców",{"type":9,"value":20258,"toc":20449},[20259,20265,20274,20278,20287,20295,20298,20330,20333,20337,20343,20351,20354,20374,20378,20381,20396,20399,20407,20416,20420,20426,20440],[16,20260,20261,20262,20264],{},"W panelu ",[224,20263,377],{}," pojawiła się opcja, dzięki której sprawdzisz stan indeksacji swoich portali oraz publikowanych wpisów.",[16,20266,20267,20268,284,20271,20273],{},"Indeksacja to jeden z najważniejszych czynników, na które zwracają uwagę Reklamodawcy przy wyborze portalu do publikacji artykułu sponsorowanego. Z naszego badania jasno wynika, że pewność, iż artykuł pojawi się w Google, jest ",[224,20269,20270],{},"kluczowa lub bardzo ważna dla aż 99% respondentów",[269,20272],{},"\nJeśli więc Twój portal ma niski poziom indeksacji, będzie rzadziej wybierany. Dbanie o wysoki wskaźnik indeksacji zwiększa Twoją atrakcyjność i szansę na sprzedaż ofert.",[12,20275,20277],{"id":20276},"stan-indeksacji-strony","Stan indeksacji strony",[16,20279,3691,20280,20282,20283,20286],{},[224,20281,3011],{},", w kolumnie ",[949,20284,20285],{},"Statystyki zaindeksowania",", znajdziesz informację o ogólnym poziomie indeksacji Twojego portalu.",[16,20288,20289],{},[182,20290,20293],{"href":20291,"rel":20292},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Findeksacja.jpg",[349],[32,20294],{"alt":34,"src":20291},[16,20296,20297],{},"Kolory oznaczają:",[51,20299,20300,20306,20312,20318,20324],{},[54,20301,20302,20305],{},[224,20303,20304],{},"zielony"," – wysoki poziom indeksacji,",[54,20307,20308,20311],{},[224,20309,20310],{},"żółty"," – dobre wyniki,",[54,20313,20314,20317],{},[224,20315,20316],{},"pomarańczowy"," – częściowe wyniki,",[54,20319,20320,20323],{},[224,20321,20322],{},"czerwony"," – niski poziom indeksacji,",[54,20325,20326,20329],{},[224,20327,20328],{},"szary"," – brak zrealizowanych zleceń.",[16,20331,20332],{},"Ten widok pozwala szybko ocenić, jak Twoja strona wypada pod kątem indeksacji w porównaniu z innymi portalami.",[12,20334,20336],{"id":20335},"poziom-indeksacji-poszczególnych-publikacji","Poziom indeksacji poszczególnych publikacji",[16,20338,20339,20340,1475],{},"Stan indeksacji zrealizowanych publikacji możesz zweryfikować bezpośrednio na ",[224,20341,20342],{},"liście zleceń",[16,20344,20345],{},[182,20346,20349],{"href":20347,"rel":20348},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fzleceniaindeksacja.jpg",[349],[32,20350],{"alt":34,"src":20347},[16,20352,20353],{},"Każde zrealizowane zlecenie weryfikowane jest pod kątem obecności w Google:",[51,20355,20356,20362,20368],{},[54,20357,20358,20359,921],{},"po dodaniu adresu URL do panelu system monitoruje indeksację przez ",[224,20360,20361],{},"14 dni",[54,20363,20364,20365,921],{},"jeśli artykuł zostanie zaindeksowany w tym czasie → oznaczenie ",[224,20366,20367],{},"zielone",[54,20369,20370,20371,284],{},"jeśli nie zostanie zaindeksowany → oznaczenie ",[224,20372,20373],{},"czerwone",[12,20375,20377],{"id":20376},"co-zrobić-w-przypadku-czerwonego-statusu","Co zrobić w przypadku czerwonego statusu?",[16,20379,20380],{},"Jeśli publikacja otrzyma czerwony status, możesz zareagować bezpośrednio z poziomu panelu:",[51,20382,20383,20389],{},[54,20384,20385,20386,921],{},"zgłosić ",[224,20387,20388],{},"prośbę o ponowne sprawdzenie indeksacji",[54,20390,20391,20392,20395],{},"przesłać ",[224,20393,20394],{},"nowy, poprawny adres URL"," artykułu.",[16,20397,20398],{},"Wystarczy najechać kursorem na oznaczenie statusu i wybrać odpowiednią opcję.",[16,20400,20401],{},[182,20402,20405],{"href":20403,"rel":20404},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F09\u002Fy0d696a.png",[349],[32,20406],{"alt":34,"src":20403},[16,20408,20409],{},[224,20410,20411,284],{},[182,20412,20415],{"href":20413,"rel":20414},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fprzesylanie-odpowiedniego-adresu-publikacji-w-celu-prawidlowej-weryfikacji-indeksacji\u002F",[349],"Upewnij się, że przesyłasz odpowiedni adres publikacji, w celu prawidłowej weryfikacji indeksacji – sprawdź tutaj",[12,20417,20419],{"id":20418},"integracja-z-google-search-console-jeszcze-większa-kontrola","Integracja z Google Search Console – jeszcze większa kontrola",[16,20421,20422,20423,20425],{},"Aby jeszcze skuteczniej zarządzać indeksacją, warto skorzystać z integracji z ",[224,20424,20059],{}," dostępnej w Linkhouse. Dzięki niej zyskujesz:",[51,20427,20428,20434],{},[54,20429,20430,20433],{},[224,20431,20432],{},"większą kontrolę i automatyzację indeksacji"," – na bieżąco monitorujesz, które treści wymagają interwencji, a nowe publikacje są automatycznie zgłaszane do Google, co oszczędza Twój czas i przyspiesza ich pojawienie się w wyszukiwarce,",[54,20435,20436,20439],{},[224,20437,20438],{},"widoczność statystyk dla Reklamodawców"," – dane o indeksacji pojawiają się w Bazie Ofert, co zwiększa zaufanie i ułatwia decyzję o współpracy.",[16,20441,20442,20443],{},"Instrukcję integracji znajdziesz tutaj: ",[224,20444,20445,284],{},[182,20446,20448],{"href":4505,"rel":20447},[349],"Integracja z Google Search Console – poradnik dla Wydawców",{"title":34,"searchDepth":190,"depth":190,"links":20450},[20451,20452,20453,20454],{"id":20276,"depth":190,"text":20277},{"id":20335,"depth":190,"text":20336},{"id":20376,"depth":190,"text":20377},{"id":20418,"depth":190,"text":20419},"2022-12-21","W panelu Linkhouse pojawiła się opcja, dzięki której sprawdzisz stan indeksacji swoich portali oraz publikowanych wpisów. Indeksacja to jeden z najważniejszych czynników, na które zwracają uwagę Rekla","\u002Fblog\u002Fimages\u002Fstan-indeksacji-totalna-nowosc-przewodnik-dla-wydawcow.png",{},"\u002Fblog\u002Fstan-indeksacji-totalna-nowosc-przewodnik-dla-wydawcow",{"title":20256,"description":20456},"blog\u002Fstan-indeksacji-totalna-nowosc-przewodnik-dla-wydawcow","eOV8Ca1ok8Qj3ISQIWkTR_Aqlvyg6k6uSepewgH5ibM",{"id":20464,"title":20465,"author":377,"body":20466,"category":5063,"coverStyle":197,"date":20578,"description":20579,"excerpt":197,"extension":200,"image":20580,"meta":20581,"navigation":203,"path":20582,"readTime":370,"seo":20583,"seoDescription":197,"stem":20584,"__hash__":20585},"blog\u002Fblog\u002Fwebinar-jak-poprawic-indeksacje-swoich-linkow.md","Webinar: Jak poprawić indeksację swoich linków?",{"type":9,"value":20467,"toc":20574},[20468,20472,20484,20487,20512,20527,20533,20539,20548,20553,20557,20569],[12,20469,20471],{"id":20470},"weź-udział-w-webinarze-o-indeksacji","Weź udział w webinarze o indeksacji",[16,20473,20474,947,20477,20480,20481,227],{},[224,20475,20476],{},"20",[224,20478,20479],{},"grudnia (wtorek) o 11:00"," zapraszamy Was na kolejny darmowy webinar, podczas którego porozmawiamy na temat ",[224,20482,20483],{},"„Jak zwiększyć indeksację swoich linków?”.",[16,20485,20486],{},"Spotkanie poprowadzą Sebastian Heymann wraz z Tomaszem Tymińskim. Jeśli chcesz bez wychodzenia z domu i dodatkowych kosztów dowiedzieć się, jak poprawić indeksację swoich linków, to ten webinar jest właśnie dla Ciebie!",[16,20488,20489,20490,20492,20496,20497,20499,20501,20502,20504,20506,20507,20509,20511],{},"Na webinarze odpowiemy m.in. na pytania:",[269,20491],{},[32,20493],{"alt":20494,"src":20495},"🔸","https:\u002F\u002Fstatic.xx.fbcdn.net\u002Fimages\u002Femoji.php\u002Fv9\u002Ftcb\u002F1.5\u002F16\u002F1f538.png","Czym jest indeksacja?",[269,20498],{},[32,20500],{"alt":20494,"src":20495}," W jaki sposób poprawić swoją indeksację?",[269,20503],{},[32,20505],{"alt":20494,"src":20495}," Jakie są najczęstsze przyczyny braku indeksacji?",[269,20508],{},[32,20510],{"alt":20494,"src":20495}," Jak sprawdzić indeksację swojej strony?",[16,20513,20514,20516,20517,20519,20521,20522,20524,20526],{},[32,20515],{"alt":20494,"src":20495}," Jak Linkhouse pomaga w indeksacji?",[269,20518],{},[32,20520],{"alt":20494,"src":20495}," Jak stworzyć własny indekser?",[269,20523],{},[32,20525],{"alt":20494,"src":20495}," Jak działają nowe tryby Link Plannera, które uwzględniają indeksację serwisów?",[16,20528,227,20529,20532],{},[224,20530,20531],{},"Ekspert webinaru:"," Sebastian Heymann | SEO R&D Partner Linkhouse",[16,20534,20535,20538],{},[224,20536,20537],{},"Prowadzący webinar:"," Tomasz Tymiński | Senior Account Manager Linkhouse",[16,20540,20541],{},[224,20542,20543],{},[182,20544,20547],{"href":20545,"rel":20546},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwebinar-jak-poprawic-indeksacje-swoich-linkow",[349],"Zapisz się na bezpłatny webinar TUTAJ!",[16,20549,20550],{},[32,20551],{"alt":34,"src":20552},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F12\u002FNaglowek-mailing-3x.png",[12,20554,20556],{"id":20555},"dlaczego-warto-wziąć-udział-w-wydarzeniu","Dlaczego warto wziąć udział w wydarzeniu?",[16,20558,20559,20560,20562,20563,20565,20566,20568],{},"✔ Bezpłatnie i bez wychodzenia z domu zwiększysz swoją wiedzę o SEO",[269,20561],{},"\n✔ Poznasz rozwiązania, które oszczędzą Twój czas i pieniądze",[269,20564],{},"\n✔ Wysłuchasz rad eksperta SEO z wieloletnim doświadczeniem",[269,20567],{},"\n✔ Będziesz mieć możliwość zadawania własnych pytań",[16,20570,20571,20572],{},"W razie jakichkolwiek pytań zapraszamy do kontaktu z BOK przez e-mail: ",[182,20573,648],{"href":645},{"title":34,"searchDepth":190,"depth":190,"links":20575},[20576,20577],{"id":20470,"depth":190,"text":20471},{"id":20555,"depth":190,"text":20556},"2022-12-14","20 grudnia o 11:00 (wtorek) odbędzie się specjalny SEO z Sebastianem Heymannem, który opowie Ci jak zwiększyć indeksację linków i stworzyć własny indekser!","\u002Fblog\u002Fimages\u002Fwebinar-jak-poprawic-indeksacje-swoich-linkow.png",{},"\u002Fblog\u002Fwebinar-jak-poprawic-indeksacje-swoich-linkow",{"title":20465,"description":20579},"blog\u002Fwebinar-jak-poprawic-indeksacje-swoich-linkow","5bG1aD_nwgKpeLSPu-mP5im73B4a-Fh7Q4HoIbCh1TE",{"id":20587,"title":20588,"author":377,"body":20589,"category":1313,"coverStyle":197,"date":20668,"description":20669,"excerpt":197,"extension":200,"image":20670,"meta":20671,"navigation":203,"path":20672,"readTime":370,"seo":20673,"seoDescription":197,"stem":20674,"__hash__":20675},"blog\u002Fblog\u002Fpodsumowanie-roku-2022-w-linkhouse.md","Podsumowanie roku 2022 w Linkhouse",{"type":9,"value":20590,"toc":20665},[20591,20595,20601,20610,20613,20624,20633,20644,20647,20654,20657],[12,20592,20594],{"id":20593},"jak-minął-nam-2022-rok","Jak minął nam 2022 rok?",[16,20596,20597,20598],{},"Grudzień to idealny moment na podsumowania! Z racji tego chcielibyśmy się z Wami podzielić najważniejszymi rzeczami, które wydarzyły się u nas w tym roku. ",[224,20599,20600],{},"Co udało nam się osiągnąć w Linkhouse w 2022?",[16,20602,20603,20604,4999],{},"🧡 W panelu pojawiła się nowość – game changer branży SEO – czyli ",[182,20605,20608],{"href":20606,"rel":20607},"https:\u002F\u002Flinkhouse.pl\u002Fnarzedzia\u002Flink-planner\u002F",[349],[224,20609,14992],{},[16,20611,20612],{},"🧡 Liczba portali w naszej bazie wzrosła o ponad 20 tysięcy! z 53k do aż 77k!",[16,20614,20615,20616,20623],{},"🧡 Zorganizowaliśmy pierwszą edycję ",[224,20617,20618],{},[182,20619,20622],{"href":20620,"rel":20621},"http:\u002F\u002Fseopoland.pl\u002F",[349],"SEO Poland Conference"," oraz 16 barcampów we wszystkich województwach w Polsce!",[16,20625,20626,20627],{},"🧡 Przeprowadziliśmy coroczne ",[224,20628,20629,284],{},[182,20630,20632],{"href":19601,"rel":20631},[349],"badanie link building w Polsce",[16,20634,20635,20636,20643],{},"🧡 Wprowadziliśmy do naszego panelu nowe narzędzie ",[224,20637,20638],{},[182,20639,20642],{"href":20640,"rel":20641},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fuszkodzone-linki-broken-link-building\u002F",[349],"Uszkodzone Linki"," oraz nowy filtr wyszukiwania Authority Score!",[16,20645,20646],{},"🧡 Na naszej platformie pojawiły się statystyki indeksacji portali!",[16,20648,20649,20650,20653],{},"🧡 Nasza strona oraz panel ",[182,20651,12902],{"href":12900,"rel":20652},[349]," zyskały nowy, odświeżony layout!",[16,20655,20656],{},"Cieszymy się, że ten rok był tak owocny w nowości i sukcesy. Zbieramy już siły oraz pomysły, aby w 2023 wydarzyło się jeszcze więcej pozytywnych zmian! A na ten moment dziękujemy wszystkim, którzy przyczynili się do rozwoju platformy Linkhouse i naszych wspólnych sukcesów!",[16,20658,20659,20660,20662],{},"Szczęśliwego Nowego Roku!",[269,20661],{},[224,20663,20664],{},"Zespół Linkhouse",{"title":34,"searchDepth":190,"depth":190,"links":20666},[20667],{"id":20593,"depth":190,"text":20594},"2022-12-12","Grudzień to idealny moment na podsumowania! Z racji tego chcielibyśmy się z Wami podzielić najważniejszymi rzeczami, które wydarzyły się u nas w tym roku. Co udało nam się osiągnąć w Linkhouse w 2022?","\u002Fblog\u002Fimages\u002Fpodsumowanie-roku-2022-w-linkhouse.png",{},"\u002Fblog\u002Fpodsumowanie-roku-2022-w-linkhouse",{"title":20588,"description":20669},"blog\u002Fpodsumowanie-roku-2022-w-linkhouse","6JpqW3nayXSkaCHsie7FaZgZwe5e3IXm3Dv2S6ewQhg",{"id":20677,"title":20678,"author":377,"body":20679,"category":5063,"coverStyle":197,"date":20770,"description":20771,"excerpt":197,"extension":200,"image":20772,"meta":20773,"navigation":203,"path":20774,"readTime":370,"seo":20775,"seoDescription":197,"stem":20776,"__hash__":20777},"blog\u002Fblog\u002Fwebinar-jak-zwiekszyc-indeksacje-strony.md","Webinar: Jak poprawić indeksację strony? (Szkolenie dla Wydawców)",{"type":9,"value":20680,"toc":20766},[20681,20685,20695,20698,20725,20729,20737,20742,20744,20752,20762],[12,20682,20684],{"id":20683},"weź-udział-w-webinarze","Weź udział w webinarze ",[16,20686,20687,20688,20480,20691,20694],{},"Już ",[224,20689,20690],{},"13 grudnia (wtorek) o 11:00",[224,20692,20693],{},"„Jak zwiększyć indeksację swojej strony?”."," Wydarzenie jest dedykowane przede wszystkim do Wydawców.",[16,20696,20697],{},"Podczas spotkania Sebastian Heymann opowie o indeksacji stron. Jeśli posiadasz portal w naszej bazie i chcesz zwiększyć jego widoczność oraz poprawić indeksację, to nadchodzące spotkanie jest właśnie dla Ciebie!",[16,20699,20489,20700,20702,20703,20705,20706,20708,20709,20711,20712,20714,20715,20711,20717,20719,20720,20711,20722,20724],{},[269,20701],{},"\n  ",[32,20704],{"alt":20494,"src":20495},"  Czym jest indeksacja?  ",[32,20707],{"alt":20494,"src":20495},"W jaki sposób poprawić swoją indeksację?",[269,20710],{},"\n ",[32,20713],{"alt":20494,"src":20495},"Jakie są najczęstsze przyczyny braku indeksacji?",[269,20716],{},[32,20718],{"alt":20494,"src":20495},"Jakie są najczęstsze błędy w podawaniu linku do publikacji w panelu Linkhouse?",[269,20721],{},[32,20723],{"alt":20494,"src":20495},"Jaka funkcjonalność w app.linkhouse.co pozwala na ponowną weryfikację?",[16,20726,20727,20532],{},[224,20728,20531],{},[16,20730,20731],{},[224,20732,20733],{},[182,20734,20547],{"href":20735,"rel":20736},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwebinar-jak-zwiekszyc-indeksacje-strony\u002F",[349],[16,20738,20739],{},[32,20740],{"alt":34,"src":20741},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F12\u002FNaglowek-mailing-111-768x170.png",[12,20743,20556],{"id":20555},[16,20745,20559,20746,20562,20748,20565,20750,20568],{},[269,20747],{},[269,20749],{},[269,20751],{},[16,20753,20754,20755],{},"Jeśli nie udało Ci się zapisać – ",[182,20756,20759],{"href":20757,"rel":20758},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=W55QhCN2jME",[349],[224,20760,20761],{},"obejrzyj nagranie z webinaru TUTAJ.",[16,20763,20571,20764],{},[182,20765,648],{"href":645},{"title":34,"searchDepth":190,"depth":190,"links":20767},[20768,20769],{"id":20683,"depth":190,"text":20684},{"id":20555,"depth":190,"text":20556},"2022-12-07","13 grudnia o 11:00 (wtorek) odbędzie się specjalny webinar dedykowany wszystkim Wydawcom Linkhouse. Opowiemy na nim jak poprawić indeksację swojej strony.","\u002Fblog\u002Fimages\u002Fwebinar-jak-zwiekszyc-indeksacje-strony.png",{},"\u002Fblog\u002Fwebinar-jak-zwiekszyc-indeksacje-strony",{"title":20678,"description":20771},"blog\u002Fwebinar-jak-zwiekszyc-indeksacje-strony","iFEwaPDzAYIFVXeHdvwYj0QH4ajiAanGo6dythJEe7U",{"id":20779,"title":20780,"author":377,"body":20781,"category":1313,"coverStyle":197,"date":20832,"description":20833,"excerpt":197,"extension":200,"image":20834,"meta":20835,"navigation":203,"path":20836,"readTime":370,"seo":20837,"seoDescription":197,"stem":20838,"__hash__":20839},"blog\u002Fblog\u002Fmikolajki-w-linkhouse.md","Mikołajki w Linkhouse",{"type":9,"value":20782,"toc":20829},[20783,20787,20790,20807,20821,20824],[12,20784,20786],{"id":20785},"zobacz-mikołajkowe-promocje-linkhouse","Zobacz Mikołajkowe promocje Linkhouse",[16,20788,20789],{},"6 grudnia obchodzimy Mikołajki! 🎅 Z tego powodu dla naszych klientów i wszystkich miłośników SEO przygotowaliśmy w tym roku aż dwa prezenty!",[16,20791,20792,20793,20796,20797,20800,20801],{},"1. Tylko dzisiaj ",[224,20794,20795],{},"(6 grudnia do 23:59)"," kredyty do ",[182,20798,782],{"href":20606,"rel":20799},[349]," kupicie w promocyjnej cenie 19 zł\u002Fszt. To aż 80% taniej, niż zazwyczaj! Przetestujcie Link Planner ",[224,20802,20803,284],{},[182,20804,20806],{"href":17859,"rel":20805},[349],"klikając tutaj",[16,20808,20809,20810,20813,20814],{},"2. Od dziś do ",[224,20811,20812],{},"11 grudnia do 23:59","  z kodem rabatowym ‘PREZENTLH’ otrzymacie aż 25% zniżki na tegoroczne nagrania z SEO Poland Conference. Zdobądźcie dostęp do pakietu video ",[224,20815,20816],{},[182,20817,20820],{"href":20818,"rel":20819},"https:\u002F\u002Fseopoland.pl\u002Fnagrania",[349],"klikając tutaj.",[16,20822,20823],{},"Życzymy miłego dnia, pełnego wspaniałych niespodzianek! 🎁",[16,20825,20826],{},[32,20827],{"alt":34,"src":20828},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F12\u002FNaglowek-blog-2.png",{"title":34,"searchDepth":190,"depth":190,"links":20830},[20831],{"id":20785,"depth":190,"text":20786},"2022-12-06","Zobacz Mikołajkowe promocje Linkhouse  6 grudnia obchodzimy Mikołajki! 🎅 Z tego powodu dla naszych klientów i wszystkich miłośników SEO przygotowaliśmy w tym roku aż dwa prezenty! 1. Tylko ","\u002Fblog\u002Fimages\u002Fmikolajki-w-linkhouse.png",{},"\u002Fblog\u002Fmikolajki-w-linkhouse",{"title":20780,"description":20833},"blog\u002Fmikolajki-w-linkhouse","zShzRskUZFdUMTvui5jiamn6W02xt5lO8d_WJo3FqW0",{"id":20841,"title":20842,"author":377,"body":20843,"category":852,"coverStyle":197,"date":21127,"description":21128,"excerpt":197,"extension":200,"image":21129,"meta":21130,"navigation":203,"path":21131,"readTime":4324,"seo":21132,"seoDescription":197,"stem":21133,"__hash__":21134},"blog\u002Fblog\u002Fprzesylanie-odpowiedniego-adresu-publikacji-w-celu-prawidlowej-weryfikacji-indeksacji.md","Przesyłanie odpowiedniego adresu publikacji w celu prawidłowej weryfikacji indeksacji",{"type":9,"value":20844,"toc":21125},[20845,20848,20855,20875,20878,20885,20902,20911,20918,20935,20938,20946,20963,20966,20974,20992,20995,21003,21020,21023,21031,21048,21056,21064,21083,21094,21102,21107,21113],[16,20846,20847],{},"Jednym z najczęstszych błędów, w których Twój portal jest oznaczony w bazie Linkhouse jako mający słaby współczynnik indeksacji jest błędne podawanie adresu URL publikacji. Poniżej przedstawiamy przykłady błędów, które występują najczęściej. Prosimy mieć na uwadze jednak, iż każda strona jest zbudowana inaczej, w związku z tym proponowane rozwiązania nie zawsze będą miały zastosowanie.",[678,20849,20850],{},[54,20851,20852],{},[224,20853,20854],{},"Podanie adresu publikacji ze skopiowanymi dodatkowymi parametrami, które nie są potrzebne.",[10083,20856,20857],{},[10086,20858,20859,20867],{},[10089,20860,20861,20864],{},[10092,20862,20863],{},"Poprawny URL:",[10092,20865,20866],{},"http:\u002F\u002Fwww.strona.pl\u002Ftemat-artykulu-12",[10089,20868,20869,20872],{},[10092,20870,20871],{},"Przykład błędnego podania:",[10092,20873,20874],{},"http:\u002F\u002Fwww.strona.pl\u002Ftemat-artykulu-12?fbclick=12234",[16,20876,20877],{},"ROZWIĄZANIE: Usuń wszystkie parametry (znak zapytania i wszystko co za nim) z adresu URL. Sprawdź czy taki adres url działa poprawnie w przeglądarce. Jeśli tak – wyślij nam wersję bez tych parametrów.",[678,20879,20880],{"start":190},[54,20881,20882],{},[224,20883,20884],{},"Przesłanie adresu publikacji z “www” mimo, iż nie jest on stosowany na stronie (co oznacza, że wszystkie adresy są “bez www”).",[10083,20886,20887],{},[10086,20888,20889,20896],{},[10089,20890,20891,20893],{},[10092,20892,20863],{},[10092,20894,20895],{},"http:\u002F\u002Fstrona.pl\u002Ftemat-artykulu-12",[10089,20897,20898,20900],{},[10092,20899,20871],{},[10092,20901,20866],{},[16,20903,20904,20905,20910],{},"ROZWIĄZANIE: Sprawdź jak widoczna jest twoja strona i opublikowane na niej artykuły w wyszukiwarce Google (wpisując w wyszukiwarce na przykład frazę „site:twojadomena.pl”). Jeżeli widoczne na liście wyników adresy url nie posiadają „",[182,20906,20909],{"href":20907,"rel":20908},"http:\u002F\u002Fwww.%E2%80%9D",[349],"www.”",", usuń także ten przedrostek z przesyłanego do nas linka.",[678,20912,20913],{"start":359},[54,20914,20915],{},[224,20916,20917],{},"Przesłanie adresu podglądu artykułu, zamiast adresu opublikowanego tego artykułu.",[10083,20919,20920],{},[10086,20921,20922,20928],{},[10089,20923,20924,20926],{},[10092,20925,20863],{},[10092,20927,20866],{},[10089,20929,20930,20932],{},[10092,20931,20871],{},[10092,20933,20934],{},"http:\u002F\u002Fwww.strona.pl\u002Fpodglad.php?artykul=12",[16,20936,20937],{},"ROZWIĄZANIE: Upewnij się, iż wklejasz poprawną wersję artykułu sponsorowanego. Przesłanie adresu podglądu artykułu traktujemy jako niezrealizowane zlecenie.",[678,20939,20941],{"start":20940},4,[54,20942,20943],{},[224,20944,20945],{},"Przesłanie innego adresu, niż wynikającego z tag canonical1 na stronie. (błąd może wynikać też z konfiguracji tagów canonical, nie koniecznie z tego, że przesłany adres url nie jest właściwym adresem publikacji widocznym dla google).",[10083,20947,20948],{},[10086,20949,20950,20956],{},[10089,20951,20952,20954],{},[10092,20953,20863],{},[10092,20955,20866],{},[10089,20957,20958,20960],{},[10092,20959,20871],{},[10092,20961,20962],{},"http:\u002F\u002Fwww.strona.pl\u002Fartykuly\u002Ftemat-artykulu-12",[16,20964,20965],{},"ROZWIĄZANIE: Sprawdź w kodzie źródłowym artykułu i upewnij się, że tag canonical znajdujący się w artykule, jest taki jak przesłany nam adres url. Jeśli nie wiesz jak sprawdzić kod źródłowy2 – informację tą znajdziesz na końcu artykułu.",[678,20967,20969],{"start":20968},5,[54,20970,20971],{},[224,20972,20973],{},"Przesłanie adresu który zawiera opublikowany artykuł, pomimo tego, że na stronie wszędzie generuje się inny link. Błąd może wynikać z nieprawidłowej architektury strony pozwalającą na duplikowanie adresów URL dla jednego, tego samego artykułu.",[10083,20975,20976],{},[10086,20977,20978,20985],{},[10089,20979,20980,20982],{},[10092,20981,20863],{},[10092,20983,20984],{},"http:\u002F\u002Fwww.strona.pl\u002Fartykul\u002F12\u002Fnowy_tytul",[10089,20986,20987,20989],{},[10092,20988,20871],{},[10092,20990,20991],{},"http:\u002F\u002Fwww.strona.pl\u002Fartykul\u002F12\u002Fstary_tytul",[16,20993,20994],{},"ROZWIĄZANIE: Sprawdź jak wyglądają linki do nowo opublikowanego artykułu na Twojej stronie, upewnij się, że przesyłasz taki sam adres. Linki do nowego artykułu często znajdują się w aktualnościach, nowościach, spisach artykułów na stronie kategori lub na stronie głównej.",[678,20996,20998],{"start":20997},6,[54,20999,21000],{},[224,21001,21002],{},"Przesłanie adresu który zawiera “kotwicę” HTML z odnośnikiem do sekcji strony.",[10083,21004,21005],{},[10086,21006,21007,21013],{},[10089,21008,21009,21011],{},[10092,21010,20863],{},[10092,21012,20866],{},[10089,21014,21015,21017],{},[10092,21016,20871],{},[10092,21018,21019],{},"http:\u002F\u002Fwww.strona.pl\u002Ftemat-artykulu-12#sekcja_5",[16,21021,21022],{},"ROZWIĄZANIE: Usuń wszystkie parametry (kotwicę # i wszystko co za nią) z adresu URL. Sprawdź czy taki adres url działa poprawnie w przeglądarce. Jeśli tak – wyślij nam wersję bez tych parametrów.",[678,21024,21026],{"start":21025},7,[54,21027,21028],{},[224,21029,21030],{},"Przesłanie adresu, który przekierowuje na inny adres.",[10083,21032,21033],{},[10086,21034,21035,21042],{},[10089,21036,21037,21039],{},[10092,21038,20863],{},[10092,21040,21041],{},"http:\u002F\u002Fwww.strona.pl\u002Fnowa\u002Ftemat-artykulu-12",[10089,21043,21044,21046],{},[10092,21045,20871],{},[10092,21047,20866],{},[16,21049,21050,21051,21055],{},"ROZWIĄZANIE: Sprawdź, czy przesłany nam adres URL nie zawiera przekierowania na inny adres. Możesz do tego wykorzystać jedno z ogólnodostępnych narzędzi, np. ",[182,21052,21053],{"href":21053,"rel":21054},"https:\u002F\u002Fwww.redirect-checker.org\u002F",[349]," – wynikiem powinien byc kod odpowiedzi 200 (nieprawidłowe to wszystkie większe od 200 – np 301, 302, 404)",[678,21057,21059],{"start":21058},8,[54,21060,21061],{},[224,21062,21063],{},"Przesyłanie adresu url który działa tylko chwilowo, a po jakimś czasie jest przekierowany na inny adres url",[10083,21065,21066],{},[10086,21067,21068,21076],{},[10089,21069,21070,21073],{},[10092,21071,21072],{},"Podany URL:",[10092,21074,21075],{},"http:\u002F\u002Fwww.strona.pl\u002Ftemat-artyyykulu-12",[10089,21077,21078,21081],{},[10092,21079,21080],{},"Zmieniony na URL:",[10092,21082,20866],{},[16,21084,21085,21086,21089,21090,21093],{},"Link ",[182,21087,21075],{"href":21075,"rel":21088},[349],", który w momencie publikacji był prawidłowy, a po 3 dniach został zmieniony na stronie na ",[182,21091,20866],{"href":20866,"rel":21092},[349]," robiąc (lub nie) przekierowanie starego adresu url na nowy",[16,21095,21096,21097,21101],{},"ROZWIĄZANIE: Prosimy o kontakt z BOK (",[182,21098,21099],{"href":645},[224,21100,648],{},"), gdyż musimy zaktualizować w naszym systemie adres URL publikacji. ",[16,21103,21104],{},[224,21105,21106],{},"Pamiętaj, aby dowiedzieć się w jakiej formie Twoje linki indeksują się w Google. To co na jednej stronie może być błędem, na innej może być wymaganym elementem.",[16,21108,21109,21112],{},[224,21110,21111],{},"1 Canonical"," – Jest to parametr, który odpowiedzialny jest za informację dla wyszukiwarki o oryginalności treści na stronie. Jeżeli dwie różne podstrony w internecie posiadają identyczną treść, to właśnie przy pomocy kanonicznego adresu URL przekażemy Google która treść jest oryginałem a co za tym idzie powinna pojawić się w wynikach wyszukiwania.",[16,21114,21115,21118,21119,21121,21124],{},[224,21116,21117],{},"2 Kod źródłowy strony"," – Interpretuje wygląd strony na monitorze oraz jej funkcje. Jest on zczytywany przez wyszukiwarkę.",[269,21120],{},[224,21122,21123],{},"Jak go znaleźć?"," W przeglądarce Chrome: kliknij prawym przyciskiem myszy dowolną część strony i wybierz Zbadaj, aby zobaczyć cały kod HTML z wyrenderowanej strony. Wyszukaj elementy w wyrenderowanym kodzie HTML za pomocą skrótu Control + F (Windows) lub Command + F (Mac).",{"title":34,"searchDepth":190,"depth":190,"links":21126},[],"2022-12-02","Jednym z najczęstszych błędów, w których Twój portal jest oznaczony w bazie Linkhouse jako mający słaby współczynnik indeksacji jest błędne podawanie adresu URL publikacji. Poniżej przedstawiamy przyk","\u002Fblog\u002Fimages\u002Fprzesylanie-odpowiedniego-adresu-publikacji-w-celu-prawidlowej-weryfikacji-indeksacji.png",{},"\u002Fblog\u002Fprzesylanie-odpowiedniego-adresu-publikacji-w-celu-prawidlowej-weryfikacji-indeksacji",{"title":20842,"description":21128},"blog\u002Fprzesylanie-odpowiedniego-adresu-publikacji-w-celu-prawidlowej-weryfikacji-indeksacji","sr11czSaChvTvTscP3-Pz7Ip9P6KZ8auwcfR2CZc6G0",{"id":21136,"title":21137,"author":377,"body":21138,"category":1313,"coverStyle":197,"date":21271,"description":21272,"excerpt":197,"extension":200,"image":21273,"meta":21274,"navigation":203,"path":21275,"readTime":1068,"seo":21276,"seoDescription":197,"stem":21277,"__hash__":21278},"blog\u002Fblog\u002Fstan-indeksacji-przewodnik-dla-reklamodawcow.md","Stan indeksacji — totalna nowość! Przewodnik dla Reklamodawców",{"type":9,"value":21139,"toc":21265},[21140,21147,21167,21171,21179,21184,21187,21192,21195,21200,21204,21209,21212,21229,21233,21242,21247,21250,21254,21259],[16,21141,21142,21143,21146],{},"W panelu Linkhouse pojawił się nowy parametr dzięki której jeszcze lepiej dobierzesz odpowiedni portal do kampanii link buildingowej a także zweryfikujesz zrealizowane już publikacje. Jest to parametr ",[224,21144,21145],{},"STAN INDEKSACJI",". Określa on stopień zaindeksowania publikacji w Google pochodzących z danego portalu w czasie, który jest uzależniony od ilości trafiających na ten portal publikacji.",[51,21148,21149,21155,21161],{},[54,21150,21151],{},[182,21152,21154],{"href":21153},"#bazaofert","Stan indeksacji portali w Bazie Ofert",[54,21156,21157],{},[182,21158,21160],{"href":21159},"#listazlecen","Stan indeksacji publikacji na Liście Zleceń",[54,21162,21163],{},[182,21164,21166],{"href":21165},"#linkplanner","Wykorzystanie indeksacji w Link Plannerze",[12,21168,21170],{"id":21169},"_1-stan-indeksacji-portali-w-bazie-ofert","1. Stan indeksacji portali w Bazie Ofert",[16,21172,21173,21174,21178],{},"W widoku ",[182,21175,21177],{"href":11780,"rel":21176},[349],"Bazy Ofert"," dodany został parametr INDEKSACJA. Dzięki niemu dowiesz się, jaki stopień indeksacji posiada strona, na której zakupić można publikację artykułu sponsorowanego. ",[16,21180,21181],{},[32,21182],{"alt":34,"src":21183},"https:\u002F\u002Flh4.googleusercontent.com\u002FIjcEI0CGrHNb_TVpBRaEPwgCsc8UnYc1sjyXZRSZpcYWqvbiA4Z9xYAik9XCpIU5DFm_W4tOovd_1uXg6ysXnF64U680z2KV3o7TeZx-gz0OFuN5_qYCKjtE9RZM6FHRBeEKSrdnN8e8Ucn4ulEQQCtYwQxjdT1nYRWEeuf1ZZAJ0fbEqqmSWujHZgwYbg",[16,21185,21186],{},"Jeśli chcesz wyfiltrować portale, które posiadają wyłącznie wysoką indeksację skorzystaj z dedykowanego filtra:",[16,21188,21189],{},[32,21190],{"alt":34,"src":21191},"https:\u002F\u002Flh5.googleusercontent.com\u002F_NE4xRUMG4OjZR1zKSK51GhOUYSfLPKA3UUhgv8ZUmM3GYiJa5nJViGDSqyRae9OAHcs4e5J6wIVHD4DxE88c9my3LF-76XK-UjpGYcaq6lVTYtR06scnjYO8ySvH3brVeO7qulsTaplRbdDyEDOVxjGZX73uur1lUJfEXL68-F15AUKpFGXTmnoU8IP4w",[16,21193,21194],{},"Natomiast korzystając z dedykowanego filtra w parametrach oferty można wyszczególnić portale z różnym, wybranym przez Ciebie stanem indeksacji.",[16,21196,21197],{},[32,21198],{"alt":34,"src":21199},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F12\u002Findeksacja-filtr-zaawansowany-1.png",[12,21201,21203],{"id":21202},"wyniki-pokazane-będą-w-tabeli-bazy-ofert","Wyniki pokazane będą w tabeli Bazy Ofert:",[16,21205,21206],{},[32,21207],{"alt":34,"src":21208},"https:\u002F\u002Flh5.googleusercontent.com\u002FRjged7hZLNsR4bad-hxCqbD90nW_9IPasDZYV1cky8L36FoFKQhoBrd8NaxF20fgfiGcZW8XkoBXT06F-PTlN_BDKezyKE0qR4EzIsAKN7L7fRc2ORt3zq19WMuOCRsSXBkk0REp6CRNPl1VtBPEorsbOWz4DT1gdqAiOpQ6wsy8nR45CrXV0CwyYEIDug",[16,21210,21211],{},"Kolorem oznaczone są stopnie indeksacji:",[51,21213,21214,21217,21220,21223,21226],{},[54,21215,21216],{},"zielonym – portale z bardzo dobrym stanem indeksacji,",[54,21218,21219],{},"żółtym – portale z dobrym stanem indeksacji,",[54,21221,21222],{},"pomarańczowym – portale z częściowym stanem indeksacji,",[54,21224,21225],{},"czerwonym – portale z niskim stopniem indeksacji,",[54,21227,21228],{},"szarym – brak danych odnośnie indeksacji.",[12,21230,21232],{"id":21231},"_2-stan-indeksacji-publikacji-na-liście-zleceń","2. Stan indeksacji publikacji na Liście Zleceń",[16,21234,21235,21236,21241],{},"Nie musisz już samodzielnie weryfikować indeksacji za pomocą innych narzędzi – stan indeksacji pojawił się również na ",[182,21237,21240],{"href":21238,"rel":21239},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Forder-details",[349],"Liście Zleceń",". Dzięki niemu zweryfikujesz, czy dany wpis na wykupionym przez Ciebie portalu jest już zaindeksowany.",[16,21243,21244],{},[32,21245],{"alt":34,"src":21246},"https:\u002F\u002Flh5.googleusercontent.com\u002FJZQP2_ZnOUvcg3FXflnwzOVFjbVh-cl8xcy-WfbrFevp-DKOxaHrceqMB6t1BZBqbTtZO1VmsUfzJflzo3icnKSTM-S7kB1ROrOOdf8hpZvpvpc4N6EQG7IWwiC-eBo7IHtbWfst_MD6GECu1j79sHxjJ6ozt_1Xo7CxUbKGwZPNvth8goZU2CvzcF_4ww",[16,21248,21249],{},"Zlecenia, które oczekują na publikację i nie pojawiły się jeszcze na stronie Wydawcy będą oznaczone jako oczekujące na publikację, a tym samym na zaindeksowanie (kolor szary). Natomiast kolorem zielonym oznaczone są opublikowane już, zaindeksowane wpisy, i analogicznie czerwonym – niezaindeksowane. ",[12,21251,21253],{"id":21252},"_3-wykorzystanie-indeksacji-w-link-plannerze","3. Wykorzystanie indeksacji w Link Plannerze",[16,21255,21256],{},[32,21257],{"alt":34,"src":21258},"https:\u002F\u002Flh4.googleusercontent.com\u002FNzvWFKoz1gi_CiBTObJQWNCyoGqdGEfGrQm0gYpwBJyQn-vsLINgZ03Y5ieunlpnysqkAJYMn6xc4g4B6idMnjkt8D6gSf_IK9WPbfnUUC4XWk4HkVoDllZQHXnTgZ4mn1dk92Z7OOev2vlo-f5CsyItbsRKyK3X5tq7tsV76jiFDAulR6nksXJ1mYm3Tw",[16,21260,21261,21262,4999],{},"Link Planner jest narzędziem które jest w stanie dobrać i zrealizować najlepszą kampanię link buildingową dla Twojej strony w podanym przez Ciebie budżecie. Obecnie korzysta też z parametru stanu indeksacji i w przygotowaniu kampanii bierze pod uwagę jedynie strony z wysokim wskaźnikiem indeksacji! Przetestuj Link Planner w jego nowym obliczu ",[182,21263,20806],{"href":17859,"rel":21264},[349],{"title":34,"searchDepth":190,"depth":190,"links":21266},[21267,21268,21269,21270],{"id":21169,"depth":190,"text":21170},{"id":21202,"depth":190,"text":21203},{"id":21231,"depth":190,"text":21232},{"id":21252,"depth":190,"text":21253},"2022-11-30","W panelu Linkhouse pojawił się nowy parametr dzięki której jeszcze lepiej dobierzesz odpowiedni portal do kampanii link buildingowej a także zweryfikujesz zrealizowane już publikacje. Jest to parametr","\u002Fblog\u002Fimages\u002Fstan-indeksacji-przewodnik-dla-reklamodawcow.png",{},"\u002Fblog\u002Fstan-indeksacji-przewodnik-dla-reklamodawcow",{"title":21137,"description":21272},"blog\u002Fstan-indeksacji-przewodnik-dla-reklamodawcow","D-whhraq5TTaV90l5aFdS_Ix6yo9lotiXC3lSeVM_B0",{"id":21280,"title":21281,"author":377,"body":21282,"category":5063,"coverStyle":197,"date":21350,"description":21351,"excerpt":197,"extension":200,"image":21352,"meta":21353,"navigation":203,"path":21354,"readTime":370,"seo":21355,"seoDescription":197,"stem":21356,"__hash__":21357},"blog\u002Fblog\u002Fwebinar-jak-latwo-zwiekszyc-widocznosc-strony-w-google.md","Webinar: Jak łatwo zwiększyć widoczność strony w Google?",{"type":9,"value":21283,"toc":21347},[21284,21292,21297,21324,21333,21337],[16,21285,21286,21287,284],{},"Jeśli interesuje Cię temat skutecznego SEO, koniecznie obejrzyj nagranie naszego webinaru, w którym szczegółowo omówiliśmy zagadnienia związane z linkowaniem zewnętrznym, strategią SEO i wykorzystaniem nowoczesnych narzędzi, takich jak ",[224,21288,21289],{},[182,21290,14992],{"href":17933,"rel":21291},[349],[16,21293,21294],{},[224,21295,21296],{},"Podczas spotkania nasi eksperci odpowiedzieli na pytania, jak:",[51,21298,21299,21304,21309,21314,21319],{},[54,21300,21301,21303],{},[32,21302],{"alt":20494,"src":20495}," Co wpływa na ranking Twojej strony w SEO?",[54,21305,21306,21308],{},[32,21307],{"alt":20494,"src":20495}," Czy da się stworzyć kampanię link buildingu bez doświadczenia w SEO?",[54,21310,21311,21313],{},[32,21312],{"alt":20494,"src":20495}," Czy sztuczna inteligencja jest w stanie pomóc w zwiększeniu widoczności stron internetowych?",[54,21315,21316,21318],{},[32,21317],{"alt":20494,"src":20495}," Jak zaplanować kampanię link buildingu w mniej niż minutę?",[54,21320,21321,21323],{},[32,21322],{"alt":20494,"src":20495}," Jak zweryfikować wyniki kampanii?",[16,21325,21326,20532,21328,21330,20538],{},[224,21327,20531],{},[269,21329],{},[224,21331,21332],{},"Prowadzący spotkanie:",[12,21334,21336],{"id":21335},"dlaczego-warto-obejrzeć-nagranie-z-webinaru","Dlaczego warto obejrzeć nagranie z webinaru?",[51,21338,21339,21341,21344],{},[54,21340,20559],{},[54,21342,21343],{},"✔ Poznasz rozwiązania, które oszczędzą Twój czas i pieniądze",[54,21345,21346],{},"✔ Wysłuchasz rad eksperta SEO z wieloletnim doświadczeniem",{"title":34,"searchDepth":190,"depth":190,"links":21348},[21349],{"id":21335,"depth":190,"text":21336},"2022-11-17","Już 17 listopada (czwartek) o 12:00 zapraszamy Was na kolejny bezpłatny webinar, który poświęcony będzie Link Plannerowi: „Jak łatwo zwiększyć widoczność strony w Google?”","\u002Fblog\u002Fimages\u002Fwebinar-jak-latwo-zwiekszyc-widocznosc-strony-w-google.png",{},"\u002Fblog\u002Fwebinar-jak-latwo-zwiekszyc-widocznosc-strony-w-google",{"title":21281,"description":21351},"blog\u002Fwebinar-jak-latwo-zwiekszyc-widocznosc-strony-w-google","0_g2bJMR9sFIXnV0IOKpn0VEqWGZHDO8nLJC7DKY7jY",{"id":21359,"title":21360,"author":377,"body":21361,"category":5063,"coverStyle":197,"date":22290,"description":22291,"excerpt":197,"extension":200,"image":22292,"meta":22293,"navigation":203,"path":22294,"readTime":22295,"seo":22296,"seoDescription":197,"stem":22297,"__hash__":22298},"blog\u002Fblog\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu.md","Link Planner — nowoczesne narzędzie do link buildingu",{"type":9,"value":21362,"toc":22276},[21363,21368,21441,21446,21462,21467,21474,21480,21487,21493,21498,21505,21520,21525,21531,21534,21537,21542,21545,21551,21569,21572,21578,21593,21596,21602,21616,21619,21622,21628,21631,21637,21640,21643,21646,21652,21659,21662,21665,21670,21675,21678,21685,21690,21693,21700,21703,21706,21711,21722,21727,21740,21744,21751,21755,21780,21783,21788,21793,21796,21799,21804,21808,21810,21815,21820,21823,21828,21833,21835,21837,21841,21850,21854,21862,21865,21868,21871,21890,21893,21898,21903,21910,21913,21918,21922,21924,21929,21934,21939,21943,21945,21948,21952,21955,21959,21968,21971,21973,21976,21995,21997,21999,22002,22005,22057,22062,22067,22078,22083,22086,22089,22092,22097,22107,22112,22115,22120,22123,22130,22135,22142,22147,22149,22154,22165,22170,22173,22193,22199,22204,22211,22216,22223,22228,22238,22243,22250,22255,22262,22266,22269],[16,21364,21365],{},[224,21366,21367],{},"Spis treści instrukcji",[51,21369,21370,21375,21381,21387,21393,21399,21405,21411,21417,21423,21429,21435],{},[54,21371,21372],{},[182,21373,21374],{"href":21165},"Czym jest Link Planner?",[54,21376,21377],{},[182,21378,21380],{"href":21379},"#koszt","Ile kosztuje przygotowanie kampanii w Link Plannerze?",[54,21382,21383],{},[182,21384,21386],{"href":21385},"#opcje","Ścieżki tworzenia ofert w Link Plannerze",[54,21388,21389],{},[182,21390,21392],{"href":21391},"#video","Instrukcja video",[54,21394,21395],{},[182,21396,21398],{"href":21397},"#instrukcja","Instrukcja tekstowa",[54,21400,21401],{},[182,21402,21404],{"href":21403},"#1tryb","Zwiększenie widoczności domeny (podstawowa ścieżka)",[54,21406,21407],{},[182,21408,21410],{"href":21409},"#dwatryb","Zwiększenie widoczności konkretnych URLi (ścieżka średnio-zaawansowana)",[54,21412,21413],{},[182,21414,21416],{"href":21415},"#trzytryb","Zwiększenie widoczności dla podanych fraz i URLi (ścieżka średnio-zaawansowana)",[54,21418,21419],{},[182,21420,21422],{"href":21421},"#zaawansowane","Opcje zaawansowane",[54,21424,21425],{},[182,21426,21428],{"href":21427},"#modyfikacje","Modyfikacja oferty",[54,21430,21431],{},[182,21432,21434],{"href":21433},"#zamowienie","Jak złożyć zamówienie?",[54,21436,21437],{},[182,21438,21440],{"href":21439},"#wtyczka","Wtyczka do ChatGPT",[12,21442,21444],{"id":21443},"czym-jest-link-planner",[224,21445,21374],{},[16,21447,21448,21453,21454,21457,21458,21461],{},[224,21449,21450],{},[182,21451,14992],{"href":20606,"rel":21452},[349]," to najnowocześniejsze narzędzie do link buildingu oparte o ",[224,21455,21456],{},"system sztucznej inteligencji",", które przygotuje i zrealizuje za Ciebie kampanię link buildingową. Dzięki niemu możesz zwiększyć widoczność swojej strony w wyszukiwarce Google. ",[224,21459,21460],{},"Już w 60 sekund"," otrzymasz gotowy plan kampanii, której przygotowanie do tej pory wiązało się z dużym nakładem pracy, posiadaniem wiedzy SEO, a także potrzebą korzystania z wielu płatnych narzędzi (m.in.: Ahrefs, Majestic, Semrush).",[12,21463,21465],{"id":21464},"ile-kosztuje-przygotowanie-kampanii-w-link-plannerze",[224,21466,21380],{},[16,21468,21469],{},[949,21470,21471],{},[224,21472,21473],{},"Na start każdy zarejestrowany użytkownik otrzymuje 2 darmowe kredyty",[16,21475,21476,21479],{},[224,21477,21478],{},"Każdy"," użytkownik otrzymuje 2 kredyty aby przetestować narzędzie. Bez żadnych haczyków, ani owijania w bawełnę!",[16,21481,21482],{},[949,21483,21484],{},[224,21485,21486],{},"Kolejne kredyty naliczają się bezpłatnie po wydaniu minimum 1000 zł netto w platformie",[16,21488,21489,21490,284],{},"Oznacza to, że każde wydane 1000 zł = 1 kredyt. Zamówienia o mniejszych kwotach zliczają się. Postęp wydatków oraz informację o kwocie potrzebnej do otrzymania kolejnego kredytu zobaczysz po kliknięciu w ",[224,21491,21492],{},"Twoje kredyty",[16,21494,21495],{},[32,21496],{"alt":34,"src":21497},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fwydaj-100zl.png",[16,21499,21500],{},[949,21501,21502],{},[224,21503,21504],{},"Kredyty można również kupić w cenie 99 zł\u002Fsztukę.",[16,21506,21507,21508,21510,21511,21514,21515,284],{},"Jeśli wykorzystałeś swoje darmowe kredyty, a chciałbyś przygotować kampanię dla kolejnej strony, wystarczy, że klikniesz na ",[224,21509,21492],{},", a następnie w oknie dialogowym, korzystając z opcji ",[224,21512,21513],{},"Dokup kredyty",", opłacisz zamówienie ze środków znajdujących się na saldzie. Instrukcję jak doładować swoje saldo znajdziesz ",[182,21516,21519],{"href":21517,"rel":21518},"https:\u002F\u002Flinkhouse.pl\u002Fzarzadzanie-portfelem-w-linkhouse\u002F",[349],"tutaj",[16,21521,21522],{},[32,21523],{"alt":34,"src":21524},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002Fnoname-tile.png",[12,21526,21528],{"id":21527},"_3-opcje-przygotowania-kampanii-które-daje-link-planner",[224,21529,21530],{},"3 opcje przygotowania kampanii, które daje Link Planner",[16,21532,21533],{},"Widoczność to liczba słów kluczowych, na które wyświetla się strona w organicznych wynikach wyszukiwania w Google. Celem Link Plannera jest przygotowanie kampanii link buildingu z maksymalną efektywnością pozyskanych linków w danym budżecie. Celem tych linków jest zwiększenie widoczności SEO, pozycji fraz oraz ruchu organicznego na stronie internetowej.",[16,21535,21536],{},"Przedstawiamy Ci zatem kilka ścieżek przygotowania kampanii.",[16,21538,21539],{},[224,21540,21541],{},"Który tryb najlepiej pasuje do Twoich potrzeb?",[16,21543,21544],{},"Aktualnie w panelu Link Plannera znajdują się trzy tryby. Rekomendujemy wybór danej ścieżki w zależności od celu, który chcemy osiągnąć oraz doświadczenia, jakie mamy.",[687,21546,21548],{"id":21547},"_1-zwiększenie-widoczności-domeny-quick-wins",[224,21549,21550],{},"1) Zwiększenie widoczności domeny – Quick Wins",[16,21552,21553,21556,21557,21559,21562,21563,21565,21568],{},[224,21554,21555],{},"Poziom:"," podstawowy",[269,21558],{},[224,21560,21561],{},"Dla kogo:"," osób z niewielkim doświadczeniem",[269,21564],{},[224,21566,21567],{},"Cel:"," zwiększenie widoczności domeny",[16,21570,21571],{},"Jest to najbardziej podstawowa opcja Link Plannera. Nie musisz w niej korzystać z opcji zaawansowanych, aby otrzymać najbardziej optymalną kampanię dla Twojej strony. Wystarczy podać adres URL witryny oraz jej kategorię tematyczną, a także budżet na działania, a Link Planner samodzielnie wybierze linki z największym potencjałem.",[687,21573,21575],{"id":21574},"_2-zwiększenie-widoczności-konkretnych-urli",[224,21576,21577],{},"2) Zwiększenie widoczności konkretnych URLi",[16,21579,21580,21582,21583,21585,21587,21588,21590,21592],{},[224,21581,21555],{}," średnio-zaawansowany",[269,21584],{},[224,21586,21561],{}," osób ze średnim doświadczeniem",[269,21589],{},[224,21591,21567],{}," zwiększenie widoczności konkretnych URLi",[16,21594,21595],{},"Jest to średnio-zaawansowana opcja Link Plannera. Jest skierowana do osób mających średnie doświadczenie w link buildingu, które chcą pozycjonować konkretne podstrony i samodzielnie wpiszą adresy URL, których widoczność chcą podnieść. Link Planner przygotuje dla nich zestawienie ofert najlepszych linków zewnętrznych.",[687,21597,21599,227],{"id":21598},"_3-zwiększenie-widoczności-dla-podanych-fraz-i-urli",[224,21600,21601],{},"3) Zwiększenie widoczności dla podanych fraz i URLi",[16,21603,21604,21582,21606,21608,21610,21611,21613,21615],{},[224,21605,21555],{},[269,21607],{},[224,21609,21561],{}," osób z dużym doświadczeniem",[269,21612],{},[224,21614,21567],{}," zwiększenie widoczności dla podanych fraz i URLi",[16,21617,21618],{},"To średnio-zaawansowana opcja Link Plannera. Jest skierowana do osób mających większe doświadczenie w link buildingu, które chcą pozycjonować konkretne frazy kluczowe oraz podstrony. Mogą one samodzielnie wpisać URL’e oraz frazy, które chcą wypozycjonować.  Link Planner przygotuje dla nich zestawienie ofert najlepszych linków zewnętrznych.",[16,21620,21621],{},"Chcesz dowiedzieć się więcej?",[16,21623,21624],{},[182,21625,21627],{"href":17893,"rel":21626},[349],"Umów się na bezpłatne demo narzędzia →",[12,21629,21392],{"id":21630},"instrukcja-video",[16,21632,21633,21634,284],{},"Poniżej znajdziesz odnośniki do instrukcji video poszczególnych trybów. Zobaczysz na nich przejście krok po kroku przez poszczególne tryby Link Plannera. Jeśli wolisz tradycyjną formę poradnika, przejdź do ",[182,21635,21636],{"href":21397},"instrukcji tekstowej",[12,21638,21398],{"id":21639},"instrukcja-tekstowa",[16,21641,21642],{},"Żeby przeczytać szczegółową instrukcję poszczególnych ścieżek naciśnij +, aby rozwinąć całą treść wpisu. Aby zwinąć instrukcję konkretnej ścieżki kliknij –",[16,21644,21645],{},"1. Zwiększenie widoczności domeny (podstawowa ścieżka)",[12,21647,21649],{"id":21648},"zwiększenie-widoczności-domeny-quick-wins-podstawowa-ścieżka",[224,21650,21651],{},"Zwiększenie widoczności domeny – Quick Wins (Podstawowa ścieżka)",[16,21653,21654],{},[224,21655,21656],{},[32,21657],{"alt":34,"src":21658},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fstr-glowna.png",[16,21660,21661],{},"Jest to najbardziej podstawowa opcja Link Plannera. Nie musisz w niej korzystać z opcji zaawansowanych, aby otrzymać najbardziej optymalną kampanię dla Twojej strony.",[16,21663,21664],{},"Wystarczy, że podasz adres URL witryny oraz jej kategorię tematyczną, a także budżet na działania. Obecnie możliwe jest zaplanowanie kampanii tylko w języku polskim. Pracujemy już nad kolejnymi językami.",[16,21666,21667],{},[32,21668],{"alt":34,"src":21669},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fparametry-side.png",[16,21671,21672,21673],{},"Jeśli chcesz skorzystać z opcji ustawień zaawansowanych zapoznaj się z nimi ",[182,21674,20820],{"href":21421},[16,21676,21677],{},"Tworzenie kampanii",[16,21679,21680,21681,21684],{},"Po kliknięciu w przycisk ",[224,21682,21683],{},"Utwórz Link Plan"," pobierany jest 1 kredyt. Pojawia się kolejny krok, w którym zaznaczone są adresy URL podanej przez Ciebie domeny. Zostały one wybrane na podstawie największej liczby wyszukań fraz – najpierw TOP15, a następnie TOP50. ",[16,21686,21687],{},[32,21688],{"alt":34,"src":21689},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fwybor-url.png",[16,21691,21692],{},"Możesz zaznaczyć tutaj dodatkowe, interesujące Cię pozycje lub usunąć zaznaczenie tych, które Ci nie odpowiadają. ",[16,21694,21695,21696,21699],{},"W lewym górnym rogu ekranu znajdziesz też przycisk ",[224,21697,21698],{},"Dodaj",", dzięki któremu wpiszesz dodatkowy adres URL oraz słowa kluczowe, na które ma być widoczny. Pamiętaj jednak, że wybrane przez nas URLe oraz słowa kluczowe mają największy potencjał i prawdopodobnie linkowanie tych adresów najszybciej podniesie ruch i widoczność Twojej witryny. ",[16,21701,21702],{},"W tym kroku wykluczamy również linki, które domena już posiada w swoim profilu linkowym. Wykluczone z oferty zostają Referring Domains z Ahrefs oraz linki zakupione w Linkhouse. ",[16,21704,21705],{},"Za pomocą przycisku Zarządzaj możesz dodać portale, które chcesz wykluczyć z oferty, zatwierdzając je kliknięciem Dodaj wykluczenia. Istnieje możliwość wrzucenia ich z raportów (np. z Excela) lub wklejeniu po wygenerowaniu tych adresów z np. Google Search Console.",[16,21707,21708,227],{},[32,21709],{"alt":34,"src":21710},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fpodsumowanie-side-side.png",[16,21712,21713,21714,21717,21718,21721],{},"Klikając Przejdź do oferty otrzymasz propozycję portali z dobranymi do nich podstronami oraz anchorami. Zaznaczone na zielono portale są ",[224,21715,21716],{},"gotową do realizacji"," propozycją kampanii z ",[224,21719,21720],{},"optymalnym"," wykorzystaniu budżetu. ",[16,21723,21724],{},[32,21725],{"alt":34,"src":21726},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fpropozycje-portali.png",[16,21728,21729,21730,21733,21734],{},"Po utworzeniu kampanii możesz przejść do ",[182,21731,21732],{"href":21427},"modyfikacji oferty"," lub od razu ",[224,21735,21736,21739],{},[182,21737,21738],{"href":21433},"złożyć zamówienie"," klikając w przycisk Pogląd zamówienia.",[687,21741,21743],{"id":21742},"jak-wybrane-zostały-portale","Jak wybrane zostały portale?",[16,21745,21746,21747,21750],{},"Do dobrania najlepszych w założonym budżecie portali wykorzystaliśmy nasz autorski ",[224,21748,21749],{},"Link Score"," – system sztucznej inteligencji, który uwzględnia ponad 30 zmiennych on-site i off-site portali w bazie Linkhouse oraz parametry oferty. W tabeli wynikowej zobaczysz aż 100 najlepszych portali, których linki warto zakupić.",[687,21752,21754],{"id":21753},"jak-zostało-dobrane-podlinkowanie","Jak zostało dobrane podlinkowanie?",[51,21756,21757,21763],{},[54,21758,21759,21762],{},[224,21760,21761],{},"URLe"," – wybrane w poprzednim kroku adresy URL zostały podzielone po równo między portale",[54,21764,21765,21768,21769],{},[224,21766,21767],{},"słowa kluczowe"," – dobrane zostały zasadą trójpodziału:\n",[51,21770,21771,21774,21777],{},[54,21772,21773],{},"1\u002F3 to linki EMA (Exact Match Anchor), ",[54,21775,21776],{},"1\u002F3 to linki URL, ",[54,21778,21779],{},"1\u002F3 to linki brandowe (np. linkhouse.pl)Za pomocą przycisku Zarządzaj możesz dodać portale, które chcesz wykluczyć z oferty, zatwierdzając je kliknięciem Dodaj wykluczenia. Istnieje możliwość wrzucenia ich z raportów (np. z Excela) lub wklejeniu po wygenerowaniu tych adresów z np. Google Search Console.",[16,21781,21782],{},"2. Zwiększenie widoczności konkretnych URLi (ścieżka średnio-zaawansowana)",[12,21784,21786],{"id":21785},"zwiększenie-widoczności-konkretnych-urli-ścieżka-średnio-zaawansowana",[224,21787,21410],{},[16,21789,21790],{},[32,21791],{"alt":34,"src":21792},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F2-tryb-link-planner.png",[16,21794,21795],{},"Jest to średnio-zaawansowana opcja Link Plannera. Jest skierowana do osób mających przynajmniej minimalne doświadczenie w link buildingu, które chcą pozycjonować konkretne podstrony i samodzielnie wpiszą adresy URL, których widoczność chcą podnieść.",[16,21797,21798],{},"Aby skorzystać z tej ścieżki, należy podać konkretne adresy URL podstron swojej witryny oraz jej kategorię tematyczną, a także budżet na działania. URLe można dodawać pojedynczo lub wprowadzić hurtowo korzystając z dedykowanego przycisku.",[16,21800,21801],{},[32,21802],{"alt":34,"src":21803},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F2-tryb-wpisanie.png",[16,21805,21672,21806],{},[182,21807,20820],{"href":21421},[16,21809,21677],{},[16,21811,21680,21812,21814],{},[224,21813,21683],{}," pobierany jest 1 kredyt. Pojawia się kolejny krok, w którym zaznaczone są adresy URL, które podałeś w poprzednim kroku. Dla każdego adresu URL zostały pobrane słowa kluczowe na które jest on widoczny w wynikach organicznych. Adresy URL zostały posortowanie według wyszukań najpierw w TOP15, a później w TOP50.",[16,21816,21817],{},[32,21818],{"alt":34,"src":21819},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F6.png",[16,21821,21822],{},"Możesz dodać tutaj kolejne pozycje URLi lub zrezygnować z zaznaczenia tych, które jednak Ci nie odpowiadają.",[16,21824,21695,21825,21827],{},[224,21826,21698],{},", dzięki któremu wpiszesz dodatkowy adres URL oraz słowa kluczowe, na które ma być widoczny. ",[16,21829,21830],{},[32,21831],{"alt":34,"src":21832},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F2-tryb-dodawanie.png",[16,21834,21702],{},[16,21836,21705],{},[16,21838,21839,227],{},[32,21840],{"alt":34,"src":21710},[16,21842,21843,21844,21846,21847,21849],{},"Klikając Przejdź do oferty otrzymasz propozycję portali z dobranymi do nich podstronami oraz słowami kluczowymi. Zaznaczone na zielono portale są ",[224,21845,21716],{}," propozycją kampanii przy ",[224,21848,21720],{}," wykorzystaniu budżetu. ",[16,21851,21852],{},[32,21853],{"alt":34,"src":21726},[16,21855,21729,21856,21733,21858],{},[182,21857,21732],{"href":21427},[224,21859,21860,21739],{},[182,21861,21738],{"href":21433},[687,21863,21743],{"id":21864},"jak-wybrane-zostały-portale-1",[16,21866,21867],{},"Do dobrania najlepszych w założonym budżecie portali wykorzystaliśmy nasz autorski Link Score – system sztucznej inteligencji, który uwzględnia ponad 30 zmiennych on-site i off-site portali w bazie Linkhouse oraz parametry oferty. W tabeli wynikowej zobaczysz aż 100 najlepszych portali, których linki warto zakupić.",[687,21869,21754],{"id":21870},"jak-zostało-dobrane-podlinkowanie-1",[51,21872,21873,21877],{},[54,21874,21875,21762],{},[224,21876,21761],{},[54,21878,21879,21768,21881],{},[224,21880,21767],{},[51,21882,21883,21885,21887],{},[54,21884,21773],{},[54,21886,21776],{},[54,21888,21889],{},"1\u002F3 to linki brandowe (np. linkhouse.pl)",[16,21891,21892],{},"3. Zwiększenie widoczności dla podanych fraz i URLi (ścieżka średnio-zaawansowana)",[12,21894,21896],{"id":21895},"zwiększenie-widoczności-dla-podanych-fraz-i-urli-ścieżka-średnio-zaawansowana",[224,21897,21416],{},[16,21899,21900],{},[32,21901],{"alt":34,"src":21902},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F3-tryb-link-plannera.png",[16,21904,21905,21906,21909],{},"To średnio-zaawansowana opcja Link Plannera. Jest skierowana do osób mających doświadczenie w link buildingu, które chcą ",[224,21907,21908],{},"pozycjonować konkretne frazy kluczowe oraz podstrony."," Mogą one samodzielnie wpisać URL’e oraz frazy, które chcą wypozycjonować.",[16,21911,21912],{},"Aby skorzystać z tej ścieżki, należy podać (poza frazami kluczowymi wraz z URLami) jej kategorię tematyczną, a także budżet na działania. Adresy URL i frazy kluczowe można dodawać pojedynczo lub wprowadzić hurtowo korzystając z dedykowanego przycisku. Obecnie narzędzie dostępne jest wyłącznie w języku polskim.",[16,21914,21915],{},[32,21916],{"alt":34,"src":21917},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F3-tryb-uzupelnianie.png",[16,21919,21672,21920],{},[182,21921,20820],{"href":21421},[16,21923,21677],{},[16,21925,21680,21926,21928],{},[224,21927,21683],{}," pobierany jest 1 kredyt. Pojawia się krok 2 – jest do podsumowanie wpisanych danych w kroku 1.",[16,21930,21931],{},[32,21932],{"alt":34,"src":21933},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F7.png",[16,21935,21695,21936,21938],{},[224,21937,21698],{},", dzięki któremu wpiszesz dodatkowy adres URL oraz słowa kluczowe.",[16,21940,21941],{},[32,21942],{"alt":34,"src":21832},[16,21944,21702],{},[16,21946,21947],{},"Za pomocą przycisku Zarządzaj możesz dodać portale, które chcesz wykluczyć z oferty, zatwierdzając je kliknięciem Dodaj wykluczenia. Istnieje możliwość importu ich z raportów (np. z Excela) lub pobrania z Google Search Console, a następnie wklejenia ich do pola tekstowego.",[16,21949,21950,227],{},[32,21951],{"alt":34,"src":21710},[16,21953,21954],{},"Klikając Przejdź do oferty otrzymasz propozycję portali, na których zakup linków w danym budżecie zmaksymalizuje efekt. Na zielono zaznaczone są te, które mieszczą się w zakładanym budżecie.",[16,21956,21957],{},[32,21958],{"alt":34,"src":21726},[16,21960,21729,21961,21733,21963],{},[182,21962,21732],{"href":21427},[224,21964,21965,21967],{},[182,21966,21738],{"href":21433}," klikając w Podgląd zamówienia.",[687,21969,21743],{"id":21970},"jak-wybrane-zostały-portale-2",[16,21972,21867],{},[687,21974,21754],{"id":21975},"jak-zostało-dobrane-podlinkowanie-2",[51,21977,21978,21982],{},[54,21979,21980,21762],{},[224,21981,21761],{},[54,21983,21984,21768,21986],{},[224,21985,21767],{},[51,21987,21988,21990,21992],{},[54,21989,21773],{},[54,21991,21776],{},[54,21993,21994],{},"1\u002F3 to linki brandowe (np. linkhouse.pl).",[16,21996,21422],{},[16,21998,21422],{},[16,22000,22001],{},"Ustawienie opcji zaawansowanych nie jest wymagane, aby Link Planner przygotował najbardziej optymalną kampanię. Pomiń więc ten krok, jeśli nie masz dodatkowych warunków.",[16,22003,22004],{},"W opcjach zaawansowanych ustalić możesz dodatkowe wymagania dla portali, które będziemy brać pod uwagę w przygotowaniu kampanii. Ustawić tutaj możesz:",[678,22006,22007,22010,22027,22046],{},[54,22008,22009],{},"Minimalną widoczność portali w TOP10 oraz minimalny ruch portali z Ahrefs",[54,22011,22012,22013],{},"Informację czy przy tworzeniu oferty chcesz wykluczyć ważność parametrów:\n",[678,22014,22015,22018,22021,22024],{},[54,22016,22017],{},"Domain Rating",[54,22019,22020],{},"URL Rating",[54,22022,22023],{},"Trust Flow",[54,22025,22026],{},"Authority Score",[54,22028,22029,22030],{},"Minimalne statystyki parametrów portali które znajdą się w ofercie. Określić możesz minimalne wartości:\n",[678,22031,22032,22034,22036,22038,22040,22043],{},[54,22033,22017],{},[54,22035,22020],{},[54,22037,22023],{},[54,22039,22026],{},[54,22041,22042],{},"Domen odsyłających",[54,22044,22045],{},"Linków zewnętrznych",[54,22047,22048,22049],{},"Inne ważne parametry, czyli:\n",[678,22050,22051,22054],{},[54,22052,22053],{},"Czy dopuszczasz drugi link z tego samego portalu do swojej strony?",[54,22055,22056],{},"Czy dopuszczasz linki typu site wide (linki, które znajdują się na każdej podstronie serwisu w danej domenie)",[16,22058,22059],{},[32,22060],{"alt":34,"src":22061},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fzaawansowane-side.png",[16,22063,22064],{},[224,22065,22066],{},"A także nowe filtry wyboru ofert, które pomogą spersonalizować kampanię:",[678,22068,22069,22072,22075],{},[54,22070,22071],{},"Treści dostarczę sam (wykluczenie ofert pisania tekstów przez wydawców)",[54,22073,22074],{},"Uwzględnij serwisy bez SSL",[54,22076,22077],{},"Uwzględnij tylko publikacje bezterminowe",[16,22079,22080],{},[32,22081],{"alt":34,"src":22082},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002Fundefined-Imgur-1-tile.png",[12,22084,21428],{"id":22085},"modyfikacja-oferty",[16,22087,22088],{},"W widoku oferty znajduje się kilka opcji, które są pomocne, jeśli chcesz zmodyfikować przygotowaną ofertę.",[16,22090,22091],{},"Po kliknięciu w przycisk z kropkami znajdujący się obok nazwy portalu, po prawej stronie ekranu wyświetlą się jego szczegółowe parametry pobrane między innymi z Semrush, Majestic, Ahrefs, Semstorm czy Senuto. Oznacza to, że nie musisz kupować tych narzędzi, aby korzystać z Link Plannera.",[16,22093,22094],{},[32,22095],{"alt":34,"src":22096},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F2.png",[16,22098,22099,22100,22103,22104,284],{},"Przycisk w panelu po lewej stronie służy do przystosowania widoku wybranych portali. Domyślnie zaznaczony jest przycisk ",[224,22101,22102],{},"Wszystkie",", który sprawia, że wyświetlają się wszystkie proponowane portale. Aby pokazały się wyłącznie wybrane, należy kliknąć opcję ",[224,22105,22106],{},"Wybrane",[16,22108,22109],{},[32,22110],{"alt":34,"src":22111},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F4-1.png",[16,22113,22114],{},"Aby zmienić anchor text do wybranego URLa, wystarczy kliknąć na rozwijaną listę, a następnie wybrać jedną z proponowanych opcji lub wpisać własną.",[16,22116,22117],{},[32,22118],{"alt":34,"src":22119},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fslowa-kluczowe-side.png",[16,22121,22122],{},"Jeśli nie jesteś jednak zadowolony z dokonanych przez siebie zmian URLi i anchorów, możesz je cofnąć do zasady 33%, korzystając z przycisku Przypisz ponownie w lewym panelu bocznym.",[16,22124,22125,22126,22129],{},"Przycisk ",[224,22127,22128],{},"Reset"," cofa natomiast przywraca ofertę do początkowego stanu wybierając pierwotnie określone portale, URLe i anchory.",[16,22131,22132],{},[32,22133],{"alt":34,"src":22134},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F5.png",[16,22136,22137,22138,22141],{},"Aby podejrzeć jakie podlinkowanie zostało wybrane w poprzednim kroku, wystarczy nacisnąć przycisk ",[224,22139,22140],{},"Lista URL\u002FAnchory."," Na tej liście na ten moment możliwe jest tylko usuwanie adresów URL.",[16,22143,22144],{},[32,22145],{"alt":34,"src":22146},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F3.png",[4001,22148],{},[12,22150,22152,227],{"id":22151},"jak-złożyć-zamówienie",[224,22153,21434],{},[16,22155,22156,22157,22160,22161,22164],{},"Po kliknięciu na button ",[224,22158,22159],{},"Podgląd zamówienia"," wyświetli Ci się podsumowanie kosztów zamówienia oraz liczba zaznaczonych publikacji. Na tym etapie możesz również zdecydować, czy do zamówienia chcesz dodać napisanie tekstów przez Linkhouse (70% klientów dostarcza teksty samodzielnie, jednak oferujemy też opcję wsparcia w tym zakresie). Jeżeli jednak przy danej pozycji w zamówieniu znajduje się dopisek ",[224,22162,22163],{},"“nie dotyczy”",", oznacza to, że napisanie tekstu jest już zawarte w cenie publikacji (tekst zostanie napisany przez Wydawcę).",[16,22166,22167],{},[32,22168],{"alt":34,"src":22169},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F11\u002F1.png",[16,22171,22172],{},"W tym widoku znajdziesz:",[51,22174,22175,22178,22181,22184,22187,22190],{},[54,22176,22177],{},"cenę publikacji,",[54,22179,22180],{},"cenę tekstów,",[54,22182,22183],{},"kwotę zamówienia (cena publikacji + cena zamówienia),",[54,22185,22186],{},"liczbę publikacji\u002Fportali,",[54,22188,22189],{},"sumę Linkscore,",[54,22191,22192],{},"średnią Linkscore.",[16,22194,22195,22196,284],{},"W opcjach zaawansowanych znajdziesz dokładne wytyczne kampanii. Zmiany, które tutaj wprowadzisz, zastosujesz do wszystkich zakupionych przez siebie artykułów. Aby je odsłonić kliknij ",[224,22197,22198],{},"Pokaż zaawansowane",[16,22200,22201],{},[32,22202],{"alt":34,"src":22203},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fopcje-zaawansowane.png",[16,22205,22206,22207,22210],{},"Aby skrócić drogę akceptacji wytycznych przy zamówieniach publikacji przez Link Planner, możesz kliknąć przycisk ",[224,22208,22209],{},"„Jeśli to możliwe, przekaż zlecenia od razu do realizacji”",". Użycie tej opcji dostępne jest w sytuacji, gdy nie dostarczasz tekstu samodzielnie. Zaakceptowane wytyczne są wtedy kierowane szybszą drogą do wydawcy lub copywritera, bez potrzeby ich ponownej akceptacji. Po zaznaczeniu tej opcji nie ma ponownej możliwości edycji wytycznych, ponieważ zlecenie będzie już w trakcie realizacji.",[16,22212,22213],{},[32,22214],{"alt":34,"src":22215},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FVxpChzV-tile-1.png",[16,22217,22218,22219,22222],{},"Aby zakupić kampanię, naciśnij przycisk ",[224,22220,22221],{},"Dodaj do koszyka",", który znajduje się pod podsumowaniem zamówienia.",[16,22224,22225],{},[32,22226],{"alt":34,"src":22227},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fkoszyk.png",[16,22229,22230,22231,22234,22235,284],{},"Automatycznie zostaniesz przeniesiony do swojego ",[224,22232,22233],{},"Koszyka",", gdzie możesz ostatecznie potwierdzić zamówienie, wybrać metodę płatności i dokonać zakupu klikając przycisk ",[224,22236,22237],{},"Zamawiam i płacę",[16,22239,22240],{},[32,22241],{"alt":34,"src":22242},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fkoszyk2.png",[16,22244,22245,22246,22249],{},"W razie problemów zawsze możesz skontaktować się z nami korzystając z funkcji ",[224,22247,22248],{},"Wyślij wiadomość"," – znajdziesz ją w prawym dolnym rogu każdej podstrony na naszej platformie.",[16,22251,22252],{},[32,22253],{"alt":34,"src":22254},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002Fnoname-side.png",[16,22256,22257,22258,22261],{},"Oszczędź czas i pieniądze! ",[182,22259,14992],{"href":17859,"rel":22260},[349]," wykona cały Link Building za Ciebie. Oceni jakość portali w bazie (już ponad 70 000), przygotuje podlinkowanie oraz optymalnie wykorzysta budżet. Przygotowanie kampanii może zająć mniej niż minutę. Efektem czego zaoszczędzony czas i pieniądze możesz przeznaczyć na inne działania SEO.",[12,22263,22265],{"id":22264},"dostęp-do-link-plannera-za-pomocą-wtyczki-chatgpt","Dostęp do Link Plannera za pomocą wtyczki ChatGPT",[16,22267,22268],{},"Usprawnij swoją strategię SEO dzięki innowacyjnej wtyczce Linkhouse do ChatGPT.  Dzięki połączeniu funkcji Link Plannera ze sztuczną inteligencją OpenAI stworzyliśmy narzędzie do optymalizacji procesu budowy linków. Wtyczka analizuje potencjał twojej witryny, wybiera najlepsze linki wśród ponad 65 000 stron internetowych i oferuje unikalne sugestie linkowania oparte na wysokiej wartości współczynników takich jak Domain Authority i semantycznym związku z twoją branżą. Skorzystaj z najnowszych rozwiązań w zakresie analizy i strategii SEO.",[16,22270,22271,22272],{},"Masz pytania? Chcesz zobaczyć wtyczkę w działaniu? ",[182,22273,22275],{"href":12741,"rel":22274},[349],"Kliknij tutaj i dowiedz się więcej.",{"title":34,"searchDepth":190,"depth":190,"links":22277},[22278,22279,22280,22281,22282,22283,22284,22285,22286,22287,22289],{"id":21443,"depth":190,"text":21374},{"id":21464,"depth":190,"text":21380},{"id":21527,"depth":190,"text":21530},{"id":21630,"depth":190,"text":21392},{"id":21639,"depth":190,"text":21398},{"id":21648,"depth":190,"text":21651},{"id":21785,"depth":190,"text":21410},{"id":21895,"depth":190,"text":21416},{"id":22085,"depth":190,"text":21428},{"id":22151,"depth":190,"text":22288},"Jak złożyć zamówienie? ",{"id":22264,"depth":190,"text":22265},"2022-11-14","Link Planner to najnowocześniejsze narzędzie do link buildingu oparte o system sztucznej inteligencji. Dzięki niemu możesz zwiększyć widoczność swojej strony w wyszukiwarce Google. Już w 60 sekund* ot","\u002Fblog\u002Fimages\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu.png",{},"\u002Fblog\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu","13 min czytania",{"title":21360,"description":22291},"blog\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu","BPuRgNgn_eIQ8ajQoCwK6hc-PsNvAVi4tmklYkMg2UU",{"id":22300,"title":22301,"author":377,"body":22302,"category":14580,"coverStyle":197,"date":22790,"description":22791,"excerpt":197,"extension":200,"image":22792,"meta":22793,"navigation":203,"path":22794,"readTime":1068,"seo":22795,"seoDescription":197,"stem":22796,"__hash__":22797},"blog\u002Fblog\u002Flink-planner-case-studies-3-domeny.md","Case studies 3 kolejnych domen z wykorzystaniem Link Plannera",{"type":9,"value":22303,"toc":22776},[22304,22307,22311,22323,22328,22333,22353,22358,22402,22406,22411,22414,22418,22423,22426,22429,22434,22439,22444,22449,22454,22459,22464,22470,22474,22483,22488,22491,22495,22515,22519,22557,22561,22566,22570,22575,22579,22584,22588,22593,22598,22603,22607,22617,22622,22626,22646,22650,22688,22692,22697,22701,22706,22710,22715,22719,22724,22728,22733,22737,22742,22748,22751,22754,22763],[16,22305,22306],{},"W dzisiejszym wpisie przedstawimy Wam case studies aż trzech domen – Tattooartist.pl, Velomapa.pl oraz Agrowies.pl!",[12,22308,22310],{"id":22309},"tattooartistpl","Tattooartist.pl",[16,22312,22313,22314,22316,22317,22319,22320],{},"Koszty: **2841,30 netto",[269,22315],{},"\n**Liczba zakupionych linków: **21",[269,22318],{},"\n**Start kampanii: ",[224,22321,22322],{},"26.08",[16,22324,22325],{},[32,22326],{"alt":34,"src":22327},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FStaty-tattooartist-1.png",[16,22329,22330],{},[224,22331,22332],{},"Przykłady kupionych linków:",[51,22334,22335,22341,22347],{},[54,22336,22337,227],{},[182,22338,22339],{"href":22339,"rel":22340},"https:\u002F\u002Fhuza.pl\u002Fmandala-tattoo-modna-ozdoba-ciala-10796\u002F",[349],[54,22342,22343,227],{},[182,22344,22345],{"href":22345,"rel":22346},"https:\u002F\u002Fwww.upandown.pl\u002Ftatuaz-na-nadgarstku-jaki-wzor-wybrac\u002F",[349],[54,22348,22349,227],{},[182,22350,22351],{"href":22351,"rel":22352},"https:\u002F\u002Fwarsawnow.pl\u002Fczy-warto-miec-tatuaz\u002F",[349],[16,22354,22355],{},[224,22356,22357],{},"Adresy URL, które otrzymały linki zewnętrzne:",[51,22359,22360,22366,22372,22378,22384,22390,22396],{},[54,22361,22362],{},[182,22363,22364],{"href":22364,"rel":22365},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Finspiracje\u002Ftatuaz-joker-czyli-popularne-motywy-z-popkultury-idealne-na-tatuaz\u002F",[349],[54,22367,22368],{},[182,22369,22370],{"href":22370,"rel":22371},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Finspiracje\u002Ftatuaz-meski-na-przedramie-czy-boli-wzory-i-pielegnacja\u002F",[349],[54,22373,22374],{},[182,22375,22376],{"href":22376,"rel":22377},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Finspiracje\u002Ftatuaz-na-nadgarstku-inspirujace-wzory\u002F",[349],[54,22379,22380],{},[182,22381,22382],{"href":22382,"rel":22383},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Finspiracje\u002Ftatuaz-wilk-co-oznacza-zobacz-najciekawsze-tatuaze-z-wilkiem-wykonane-przez-polskich-tatuazystow\u002F",[349],[54,22385,22386],{},[182,22387,22388],{"href":22388,"rel":22389},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Fna-czasie\u002Fmatching-tattoos-czyli-tatuaze-dla-par-i-nie-tylko\u002F",[349],[54,22391,22392],{},[182,22393,22394],{"href":22394,"rel":22395},"https:\u002F\u002Fwww.tattooartist.pl\u002Fartykuly\u002Fna-czasie\u002Ftatuaz-na-dloni-czy-to-dobry-wybor\u002F",[349],[54,22397,22398],{},[182,22399,22400],{"href":22400,"rel":22401},"https:\u002F\u002Fwww.tattooartist.pl\u002Fkubamandala",[349],[220,22403,22405],{"id":22404},"tattooartistpl-w-ahrefs","Tattooartist.pl w Ahrefs",[16,22407,22408],{},[32,22409],{"alt":34,"src":22410},"https:\u002F\u002Flh3.googleusercontent.com\u002F-GAxe1ACfhrWB5Unt6lLQ55fzkhbMgHwuxswe2fuG1tsIIOf92-w3SRbr_gmfNYb8YbM85nej_s4eJ61QRzl8v72Tf9DMA679YuxMjvWbheOmMbAle0dcPdw6kHd_DWmRk5CEviOGwc3p-aMk-Ue3Pg2x-E6tZik_Bld8gnzXWzQZfIz-skBEgMXxg",[16,22412,22413],{},"Niebieska linia to linia wzrostu w ostatnich 4 tygodniach – statystycznie bez żadnych innych zmian SEO, serwis rósłby właśnie w taki sposób. Załamanie na końcu w organicznych słowach kluczowych to kwestia dwóch dni załadowanych z danego tygodnia (24-25 października).",[220,22415,22417],{"id":22416},"tattoartistpl-w-semstorm","Tattoartist.pl w Semstorm",[16,22419,22420],{},[32,22421],{"alt":34,"src":22422},"https:\u002F\u002Flh6.googleusercontent.com\u002FRO827fSAEnqBqbiTDpJNV6EEPS1fMUWdIyFFA3wsKttnxwPOCTvbkGLkqho8mAOvnBQyO18aTvGo9vRRgLmxNZ9q0PXEd_lyP46bj8rbsQKxDIsbDRYQqq11GP2FapmPRqFSf_4XXcxdbhZ3ouvmrwbrpjxQ7JokAYbMassCD1xY8DgDb1n-p0BCTQ",[16,22424,22425],{},"Niebieska linia to linia startu kampanii.",[16,22427,22428],{},"Ruch na linkowanych adresach URL",[16,22430,22431],{},[32,22432],{"alt":34,"src":22433},"https:\u002F\u002Flh6.googleusercontent.com\u002F6v2D2TRCjS1YbkZMvqqd6szROoE2zfuoD-MdyV-oTamZMREBlTZo3ALEvkPhZQ1O0Bc4ysEfgaVuYKNWp5Wzswl3Vl8mUj5cMakYpOoFSKiNvQOMURnKCXwdwz6BzfWoI5pJxUWnIfmGGCL3QivVZkQitTB_sgfe2s7YfsWl4VWCh7zPxG0iE-hcvg",[16,22435,22436],{},[224,22437,22438],{},"Porównanie ruchu linkowanych adresów URL",[16,22440,22441],{},[32,22442],{"alt":34,"src":22443},"https:\u002F\u002Flh5.googleusercontent.com\u002FNrgepkjt67b9-R9sieZK63USrauH0Spk31TmzI7zzVHoL3nQQi1nEQ-RJ1uEr5GYKuKFNq98Z7pyJPvy0J3RLRQ1p6uN1Z3IThOZDhhy-jp7Z3I83AJ9jWwk1U-T0DDF4f1Xga5akfLFuko-FH-Hhhk8UqwZu_G-xmBypuj740_sX3gWe6NAPrx2gg",[16,22445,22446],{},[224,22447,22448],{},"Porównanie pozycji linkowanych adresów URL",[16,22450,22451],{},[32,22452],{"alt":34,"src":22453},"https:\u002F\u002Flh6.googleusercontent.com\u002FFVhr8K58IYU-Oj7KjgZIcM21GccurMqQjz068OEZw10el06T64UsSefDas2nnWvKqBU_CGMgeKVvKFjn-NTg-xr9Mkq_icNGhVcQCEWHjjId9d1F4VNL_-Qk6fYANtrKLhQ8wD4nBxJh7-KlkjeF2U79_0ffQ-YiGu5ES18jmXb4mtm7aLq9LN0Agg",[16,22455,22456],{},[224,22457,22458],{},"Przykładowy wynik:",[16,22460,22461],{},[32,22462],{"alt":34,"src":22463},"https:\u002F\u002Flh6.googleusercontent.com\u002F9jFj_jdiMz5gQ64S0WnL4Ka8x4T2OknMp2vOED--OqUdhOdOMWVFrQh_BcmDsIONvstmPFKvVtP4R5W_Kx7Hpo-cMzqLRR92qWE2ufz_D1a-69Wll-fCDZRn_GTwBfGfoMrGymrYMmxmOxRFYISfudnDs24eQoS7vcvuWA8gTNe2q-JK2_csFrLdNw",[16,22465,22466,22469],{},[224,22467,22468],{},"Interpretacja:"," serwis fantastycznie rośnie, a po linkach przyśpieszył jeszcze mocniej swój wzrost.",[12,22471,22473],{"id":22472},"velomapapl","Velomapa.pl",[16,22475,22476,22477,22316,22479,22319,22481],{},"Koszty: **2568,83 netto",[269,22478],{},[269,22480],{},[224,22482,22322],{},[16,22484,22485],{},[32,22486],{"alt":34,"src":22487},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FStaty-velomapa-1.png",[16,22489,22490],{},"*Przykład możesz zobaczyć tutaj.",[16,22492,22493],{},[224,22494,22332],{},[51,22496,22497,22503,22509],{},[54,22498,22499,227],{},[182,22500,22501],{"href":22501,"rel":22502},"https:\u002F\u002Fzbygniew.pl\u002Fszlak-rowerowy-green-velo-nietuzinkowa-atrakcja\u002F",[349],[54,22504,22505,227],{},[182,22506,22507],{"href":22507,"rel":22508},"https:\u002F\u002Fprzegladdziennikarski.pl\u002Ftrasa-rowerowa-green-velo-wyprawa-marzen\u002F",[349],[54,22510,22511,227],{},[182,22512,22513],{"href":22513,"rel":22514},"https:\u002F\u002Fwww.mp3j.pl\u002F2022\u002F09\u002F01\u002Fsciezka-rowerowa-nad-wisla-wyprawa-na-ktora-warto-postawic\u002F",[349],[16,22516,22517],{},[224,22518,22357],{},[51,22520,22521,22527,22533,22539,22545,22551],{},[54,22522,22523],{},[182,22524,22525],{"href":22525,"rel":22526},"https:\u002F\u002Fvelomapa.pl\u002F",[349],[54,22528,22529],{},[182,22530,22531],{"href":22531,"rel":22532},"https:\u002F\u002Fvelomapa.pl\u002Fszlaki\u002Fgreen-velo",[349],[54,22534,22535],{},[182,22536,22537],{"href":22537,"rel":22538},"https:\u002F\u002Fvelomapa.pl\u002Fszlaki\u002Fregiony\u002Fwislana-trasa-rowerowa",[349],[54,22540,22541],{},[182,22542,22543],{"href":22543,"rel":22544},"https:\u002F\u002Fvelomapa.pl\u002Fszlaki\u002Fszlak-orlich-gniazd",[349],[54,22546,22547],{},[182,22548,22549],{"href":22549,"rel":22550},"https:\u002F\u002Fvelomapa.pl\u002Fszlaki\u002Fvelo-baltica-eurovelo-10-13-r10",[349],[54,22552,22553],{},[182,22554,22555],{"href":22555,"rel":22556},"https:\u002F\u002Fvelomapa.pl\u002Ftrasy\u002Fmiasta\u002Fwarszawa",[349],[220,22558,22560],{"id":22559},"velomapapl-w-ahrefs","Velomapa.pl w Ahrefs",[16,22562,22563],{},[32,22564],{"alt":34,"src":22565},"https:\u002F\u002Flh6.googleusercontent.com\u002FCMN-Y9SeuGSkX9wObX_iyIbAcqnpXCG_DJTMhvgwzLFGWbaarHhD2yJv5-qYFyHynJpukcVcWw7TrB-oeUsEJoDH5e7lPDsHNx5Q3sYirzL8zifs9bRnY6UGIPGpgSRA45utZErOAu3Vd-5a-7VHZcG11sn2M0JM1Kh--Lckx_wKbaJJlK--qhTEaQ",[220,22567,22569],{"id":22568},"velomapapl-w-semstorm","Velomapa.pl w Semstorm",[16,22571,22572],{},[32,22573],{"alt":34,"src":22574},"https:\u002F\u002Flh6.googleusercontent.com\u002Fu_wBgh_45whOsCGmeG-KVvnDrGajd0hzyWkOvUXIiLeiqJsmSWl-oPUJjcSHpp2-eIafxHRAo86MR_Z5AcJiPVteCyS0dlMjeCHfqCvRxC-k3SUTKO1GzEPsjRB-xVvQP-5GVEcQkLy5twLis2Pe1S6jIeNCHkbHHl8QRp9Fe1tacYwHuPmFJrGpIQ",[16,22576,22577],{},[224,22578,22448],{},[16,22580,22581],{},[32,22582],{"alt":34,"src":22583},"https:\u002F\u002Flh3.googleusercontent.com\u002FPf7RQGnnRWZGRz2mWARstifCorTIr84oJoOhBEUFqKJ3zKE4u_v-7moORW4_Br-_pBNkbKt0Gk5IJ_XH7s2HYakNCTy-N9n-EC4R2j-GZubn8eMzJVb5EfNVqNuCWPI-frIruEdLKxnZFmbtrV_zklz1ivYneYaEzYDdpCcd8g3Cb1Vav8GdG_NLwQ",[16,22585,22586],{},[224,22587,22458],{},[16,22589,22590],{},[32,22591],{"alt":34,"src":22592},"https:\u002F\u002Flh5.googleusercontent.com\u002FfvY9rJngj_fo8IqzMLfTasvqv-MadBsB7QwCyIri6Nq2dUy7ijQXsV58Z3sqKkXubzffhes7HRaYNIEAzO7O0IoEe3WWCvi5AG-ztXKzZGu-Ofh9_Y1ZOPTMCAGosq3XWel1hnt5UXQvN2vXhdvGydMoKT5yDFA9WAqMK8yaOsM3nz0FGIpL15EKwQ",[16,22594,22595,22597],{},[224,22596,22468],{}," wzrosty pozycji linkowanych adresów URL mimo, że serwis w ostatnim tygodniu zanotował spadek widoczności. Nie pokazujemy kliknięć ponieważ jest to serwis z dużą sezonowością w trakcie wakacji i spadek kliknięć czy wyświetleń nie jest spowodowany spadkiem pozycji. Na koniec porównanie rok do roku kliknięć bez zapytań brandowych.",[16,22599,22600],{},[32,22601],{"alt":34,"src":22602},"https:\u002F\u002Flh5.googleusercontent.com\u002Fx4-ttk8GcZkjxK3H1sMUnIbdKv_jwCxzvQmaR1sYFiLlrmuBcmp41dn4QaUt69-2fDaUWcBE9XdXx8k5Z_7ImNkHDOB2FzyywM5isgGezpytgKto3mxRMc4IlkgQsWll_fvvriujIAt-G4Hen4qytcOVYU7_s-4T33k1noEe8esOOn1I8yUg90scRA",[12,22604,22606],{"id":22605},"agrowiespl","Agrowies.pl",[16,22608,22609,22610,22612,22613,22319,22615],{},"Koszty: **2413,19 netto",[269,22611],{},"\n**Liczba zakupionych linków: **14",[269,22614],{},[224,22616,22322],{},[16,22618,22619],{},[32,22620],{"alt":34,"src":22621},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FStaty-AgroWies-1.png",[16,22623,22624],{},[224,22625,22332],{},[51,22627,22628,22634,22640],{},[54,22629,22630,227],{},[182,22631,22632],{"href":22632,"rel":22633},"https:\u002F\u002Fwww.zielonalekcja.pl\u002Fkaczka-hodowlana-jaka-najlepiej-nadaje-sie-na-nasz-stol\u002F",[349],[54,22635,22636,227],{},[182,22637,22638],{"href":22638,"rel":22639},"https:\u002F\u002Fineko.net.pl\u002F2022\u002F09\u002F02\u002Fco-warto-wiedziec-o-soczewicy\u002F",[349],[54,22641,22642,227],{},[182,22643,22644],{"href":22644,"rel":22645},"http:\u002F\u002Fchronimysrodowisko.pl\u002Fjak-skutecznie-uprawiac-slonecznik\u002F",[349],[16,22647,22648],{},[224,22649,22357],{},[51,22651,22652,22658,22664,22670,22676,22682],{},[54,22653,22654],{},[182,22655,22656],{"href":22656,"rel":22657},"https:\u002F\u002Fagrowies.pl\u002Fagrotechnika-uprawy-zyta-ozimego\u002F",[349],[54,22659,22660],{},[182,22661,22662],{"href":22662,"rel":22663},"https:\u002F\u002Fagrowies.pl\u002Fhodowla-kaczek-francuskich-metody-hodowli-a-naturalne-cechy-rasy\u002F",[349],[54,22665,22666],{},[182,22667,22668],{"href":22668,"rel":22669},"https:\u002F\u002Fagrowies.pl\u002Fhodowla-przepiorek-japonskich-zasady-wymagania-i-oplacalnosc\u002F",[349],[54,22671,22672],{},[182,22673,22674],{"href":22674,"rel":22675},"https:\u002F\u002Fagrowies.pl\u002Fplantacje-lawendy-coraz-bardziej-popularne-w-polsce\u002F",[349],[54,22677,22678],{},[182,22679,22680],{"href":22680,"rel":22681},"https:\u002F\u002Fagrowies.pl\u002Fslonecznik-podstawowe-warunki-i-zasady-uprawy-roslin-na-ziarno\u002F",[349],[54,22683,22684],{},[182,22685,22686],{"href":22686,"rel":22687},"https:\u002F\u002Fagrowies.pl\u002Fsoczewica-jadalna-wymagania-zasady-uprawy-i-oplacalnosc-upraw\u002F",[349],[220,22689,22691],{"id":22690},"agrowiespl-w-ahrefs","Agrowies.pl w Ahrefs",[16,22693,22694],{},[32,22695],{"alt":34,"src":22696},"https:\u002F\u002Flh3.googleusercontent.com\u002FWWCgcDrdhnrd6GQrsLOME75KNlZNpy1-EqwWyNQJxb5M3U8t6HNCz6Dmg08WN1isMAEUELNdNlktFd8cU0M9fJUhouv8-gr-b1qoF4v7N7qS_hWJbyKTiTMVtNvGuujxDiA4t87Bg2Px6q8_I5W_tGbGdskWMVYW9X1SUuUzOfn4-ep40VxEp60u3w",[220,22698,22700],{"id":22699},"agrowiespl-w-semstorm","Agrowies.pl w Semstorm",[16,22702,22703],{},[32,22704],{"alt":34,"src":22705},"https:\u002F\u002Flh4.googleusercontent.com\u002Ft5iIyeDVn6CwNa_mv6Q6sWNeDhwj7Yv9bnKnVA1TvC-U6otn1TTBdqprn58ypHbM8nv4GRQodf3uxPIH-XpdqiTTJjZXifdq3nctCYYOvoUovD5AAzrvdUKWi-7drovIOyQP9mwuFJw5aTJAzViYQhU93THg-J9KfOB6gGtnfajILrq5-aMTCpS0tQ",[16,22707,22708],{},[224,22709,22428],{},[16,22711,22712],{},[32,22713],{"alt":34,"src":22714},"https:\u002F\u002Flh5.googleusercontent.com\u002FJc7hv8a9cYcg7UwAL7xtH_nyDPffwk_ku9nc_Mn3ojoUiH5g82TOLV--wd3f0qlzQtkSnJziOLWpfVDw_pHMlO2B0KpRUlIf_LCHMtz76_YENfSYK7anORAjfdlY26TePgxSIZNj4aI5bXemZRnkZ_Zea5EsSxCRkbP2p5d3YnwFUqO62YsYSaZMLQ",[16,22716,22717],{},[224,22718,22438],{},[16,22720,22721],{},[32,22722],{"alt":34,"src":22723},"https:\u002F\u002Flh3.googleusercontent.com\u002FfeJWdpIhud5-HNSR61N_34B98396-irqW5QiunDe-YUfIE3l5SjI2W4HOVlUjH2fPSsGmm0x8qTAulT5XcxaLFyTM6G_q8bZ4gKKYQkJtZBsn5wFGrPDNzMS2NN6v7BFO0vlGxHF6Z8s8IxjkInBjqRs727ZyhYXPpGANrX1MlIu3Fdpd-rzY3m0ow",[16,22725,22726],{},[224,22727,22448],{},[16,22729,22730],{},[32,22731],{"alt":34,"src":22732},"https:\u002F\u002Flh3.googleusercontent.com\u002F5XjVLoX8FjywND-JD3IaFrl5ccXsKyvBnLNEY_TDj4kzXYwUOeqKUVTSaH4yUog6Nh5BMRzqOzU8RCCbn7LqF0eFjBC-XzDu4sB5tx9AsG2Ltm1F3-BFT03x39YjmwGBXRrZeNvx0xxrDaLRvMlXvlv3sUtwGeKvy0AkKBGUS9T6eey77c5dDWSQKA",[16,22734,22735],{},[224,22736,22458],{},[16,22738,22739],{},[32,22740],{"alt":34,"src":22741},"https:\u002F\u002Flh4.googleusercontent.com\u002FDEfHfmlD3Yp1YMcZ5hHn8fqTGU4GYIShpbbwyWjhilDKpV7WIMoqoxIY8BmuQ5KsbP_QRLcYnf8YTIHdXLWDgiLiFtUghQswBQAYeyKlMTebEgFpbpyGKK22iyJgNhNzdAkRVntW_Lp5Hhu4rg2XPJEM3XiW7tFxxnpHNikjAJxtRlRzEgSQDCI39A",[16,22743,22744,22747],{},[224,22745,22746],{},"Krótka interpretacja:"," serwis, który od końca 2020 nie zanotował żadnego wzrostu. Po linkach serwis w końcu poszedł do góry! ",[16,22749,22750],{},"W najbliższym tygodniu postaramy się pokazać Case Study z wynikami finansowymi e-commerce.",[16,22752,22753],{},"Chcesz, aby Twoja strona również zanotowała wzrost??",[16,22755,22756],{},[182,22757,22760],{"href":22758,"rel":22759},"https:\u002F\u002Flinkhouse.pl\u002Fnarzedzia\u002Flink-planner",[349],[32,22761],{"alt":34,"src":22762},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FGroup-71.png",[16,22764,22765,22766,717,22771,284],{},"Zapraszamy do zapoznania się z case study ",[182,22767,22770],{"href":22768,"rel":22769},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-planner-case-study-32m2treningu-pl\u002F",[349],"32m2treningu.pl",[182,22772,22775],{"href":22773,"rel":22774},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-planner-case-study-kawawbiurze-pl\u002F",[349],"kawawbiurze.pl",{"title":34,"searchDepth":190,"depth":190,"links":22777},[22778,22782,22786],{"id":22309,"depth":190,"text":22310,"children":22779},[22780,22781],{"id":22404,"depth":359,"text":22405},{"id":22416,"depth":359,"text":22417},{"id":22472,"depth":190,"text":22473,"children":22783},[22784,22785],{"id":22559,"depth":359,"text":22560},{"id":22568,"depth":359,"text":22569},{"id":22605,"depth":190,"text":22606,"children":22787},[22788,22789],{"id":22690,"depth":359,"text":22691},{"id":22699,"depth":359,"text":22700},"2022-10-27","W ramach testowania skuteczności Link Plannera przeprowadziliśmy kilka kampanii. Przedstawiamy case studies trzech z nich: tattoartist.pl, velomapa.pl oraz agrowies.pl","\u002Fblog\u002Fimages\u002Flink-planner-case-studies-3-domeny.png",{},"\u002Fblog\u002Flink-planner-case-studies-3-domeny",{"title":22301,"description":22791},"blog\u002Flink-planner-case-studies-3-domeny","JrOAsjYuvjlFNMFnRLC9ZqK4CiqG2NN1TxSQ8xrPoJg",{"id":22799,"title":22800,"author":377,"body":22801,"category":1313,"coverStyle":197,"date":23373,"description":23374,"excerpt":197,"extension":200,"image":23375,"meta":23376,"navigation":203,"path":23377,"readTime":858,"seo":23378,"seoDescription":197,"stem":23379,"__hash__":23380},"blog\u002Fblog\u002Flink-planner-case-study-32m2treningu-pl.md","Case study sklepu sportowego — 32m2treningu.pl",{"type":9,"value":22802,"toc":23352},[22803,22814,22819,22823,22849,22853,22897,22902,22905,22908,22910,22913,22918,22921,22926,22931,22936,22939,22942,22947,22950,22961,22968,22973,22978,22983,22988,22993,22998,23002,23007,23012,23018,23022,23027,23031,23036,23040,23045,23049,23054,23059,23065,23069,23074,23078,23083,23087,23092,23096,23101,23106,23112,23117,23122,23127,23132,23137,23142,23146,23151,23156,23161,23167,23173,23178,23183,23188,23192,23197,23201,23206,23211,23217,23222,23227,23231,23236,23240,23245,23249,23254,23259,23265,23269,23274,23278,23283,23287,23292,23296,23301,23306,23310,23313,23318,23321,23326,23329,23340,23345],[16,22804,22805,22807,22808,22810,22813],{},[224,22806,14197],{},": 4756,08 netto",[269,22809],{},[224,22811,22812],{},"Liczba kupionych linków",": 26",[16,22815,22816],{},[32,22817],{"alt":34,"src":22818},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FFB-Post-34.png",[16,22820,22821],{},[224,22822,22332],{},[51,22824,22825,22831,22837,22843],{},[54,22826,22827],{},[182,22828,22829],{"href":22829,"rel":22830},"http:\u002F\u002Fhhstyle.pl\u002Fnajlepsze-herbaty-swiata-jak-poznac-dobry-smak\u002F",[349],[54,22832,22833],{},[182,22834,22835],{"href":22835,"rel":22836},"https:\u002F\u002Fwww.statkihistoryczne.pl\u002Fzastanawiasz-sie-czym-charakteryzuje-sie-herbata-richmont-poznaj-szczegoly-ponizej\u002F",[349],[54,22838,22839],{},[182,22840,22841],{"href":22841,"rel":22842},"https:\u002F\u002Fzbygniew.pl\u002Fco-warto-wiedziec-o-kawie\u002F",[349],[54,22844,22845],{},[182,22846,22847],{"href":22847,"rel":22848},"http:\u002F\u002Fwww.testyoutdoorowe.pl\u002Flifestyle\u002Fdomowy-ekspres-do-kawy-jaki-wybrac\u002F",[349],[16,22850,22851],{},[224,22852,22357],{},[51,22854,22855,22861,22867,22873,22879,22885,22891],{},[54,22856,22857],{},[182,22858,22859],{"href":22859,"rel":22860},"https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fcwiczenia-na-orbitreku-8-wskazowek-dla-poczatkujacych.html",[349],[54,22862,22863],{},[182,22864,22865],{"href":22865,"rel":22866},"https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fhula-hop-z-masazerem-co-to-jest-i-jakie-daje-efekty.html",[349],[54,22868,22869],{},[182,22870,22871],{"href":22871,"rel":22872},"https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fjaki-orbitrek-do-domu.html",[349],[54,22874,22875],{},[182,22876,22877],{"href":22877,"rel":22878},"https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fjaki-rower-stacjonarny-kupic.html",[349],[54,22880,22881],{},[182,22882,22883],{"href":22883,"rel":22884},"https:\u002F\u002F32m2treningu.pl\u002Fcategory\u002Fberet-do-cwiczen",[349],[54,22886,22887],{},[182,22888,22889],{"href":22889,"rel":22890},"https:\u002F\u002F32m2treningu.pl\u002Fcategory\u002Fwalki-do-rolowania",[349],[54,22892,22893],{},[182,22894,22895],{"href":22895,"rel":22896},"https:\u002F\u002F32m2treningu.pl\u002Forbitrek-magnetyczny-hms-h9249.html",[349],[16,22898,22899],{},[224,22900,22901],{},"Chronologia:",[16,22903,22904],{},"Kampania została zaplanowana 2022-08-30, a pierwsze linki opublikowane już po dwóch dniach roboczych 1.09.2022. Czas ten potrzebny był na napisanie tekstów przez copywriterów Linkhouse, którzy do ich stworzenia wykorzystują integrację z Surfer. Dzięki temu teksty zoptymalizowane są pod odpowiednie słowa kluczowe. ",[16,22906,22907],{},"W trakcie realizacji kampanii na stronie 32m2treningu.pl nie były wprowadzane żadne zmiany On-Siteowe (treści, zmiany techniczne, linkowanie wewnętrzne).",[12,22909,18866],{"id":19263},[220,22911,22912],{"id":17617},"Semstorm:",[16,22914,22915],{},[32,22916],{"alt":34,"src":22917},"https:\u002F\u002Flh3.googleusercontent.com\u002FbG0tupx2t8am8KPvcNBX-nM4Wse2OSPf5n3jH6Y562XrLv8w_MZgtFIx231RUcpILmkoNYTFFcLt5eLqMMfhcbG0f9vnNulVIgOj1lDtoqAww365CxSblhVkoOMN6mlJs9SJL_mIwbB1wmSG5rrdWbLncYj5b5qzSP0c_GfHnVGSdAz5fHryymx96A",[220,22919,22920],{"id":6443},"Ahrefs: ",[16,22922,22923],{},[32,22924],{"alt":34,"src":22925},"https:\u002F\u002Flh4.googleusercontent.com\u002Fjy-uDxWzAZ7gkQk2JjEywC3zvNaxE_YA2SCW8JRvuVrbOx2f8KozFc-zd5eHH52oD3GP1D4DbI0QGuo0_3trcIlxRYhuzuOz09ECjiTZ4GQdOa9CHEx0D2mdi9eL7lTpKGHeWBcGKrPivhpbDN7kdThWIHxz-zouAn2K4Tb-CFyPH0EYgRvWEpMWvg",[16,22927,22928],{},[224,22929,22930],{},"Tak wygląda ruch całego serwisu:",[16,22932,22933],{},[32,22934],{"alt":34,"src":22935},"https:\u002F\u002Flh5.googleusercontent.com\u002FFgv1FVb8N2JTVXFc_b9NB7AXfK6Q9kco-JuYm2BWtJcdFyyKBN6buGhwHhWjimImW17G5RLAOO_5oqgyTRlpJtRa4L_Hj0dHN5nhO-CDSOOa-lmjXYnPm5b78A_C3MvZV5SG0boxfrBPo7lKWHJE6QQicpVeJ6b4OqgHW4r0poFv-wjbXDY0bla29A",[16,22937,22938],{},"Każdy z tych wykresów wskazuje, że od moment uruchomienia kampanii Link Buildingowej – serwis zaczął zwiększać swoją widoczność w wynikach organicznych. Jednocześnie zwiększał się ruch.",[16,22940,22941],{},"Jednak przechodząc głębiej w te dane możemy zauważyć że dla linkowanych adresów URL, które wybrał Link Planner, kliknięcia i wyświetlenia rosną. W ostatnim tygodniu (17-22 października) osiągnęły już poziom 600 kliknięć, gdzie przed kampanią było to 380 kliknięć tygodniowo.",[16,22943,22944],{},[32,22945],{"alt":34,"src":22946},"https:\u002F\u002Flh6.googleusercontent.com\u002FOWrn6VgXsLksMeRwIUxU1tTY_s6wHOFhYwUsKukmpZ-wk-F8-XqQzH5zwt6eKXE-mm79ldvf9PJ6zdsooDKDwmi1sOADsJmq9FoGt5cFeZ5GST0ITCpQ7Auk-aNKnr4P-qax5cp8sWBLBhd7hpe5CGs4xzYKw6EYPfqgfSjFapKJHuHqffy1xpTokw",[16,22948,22949],{},"Przechodząc jednak do bardziej szczegółowych danych na temat linkowanych adresów URL. Każdy adres zostanie pokazany w 3 aspektach:",[678,22951,22952,22955,22958],{},[54,22953,22954],{},"kliknięcia od 22 sierpnia do 21 października",[54,22956,22957],{},"kliknięcia tygodniowo 17-23 października do 22-28 sierpnia",[54,22959,22960],{},"porównanie pozycji 17-23 października do 22-28 sierpnia",[12,22962,22964,22965],{"id":22963},"adres-url-https32m2treninguplblogcwiczenia-na-orbitreku-8-wskazowek-dla-poczatkujacychhtml","Adres URL: ",[182,22966,22859],{"href":22859,"rel":22967},[349],[16,22969,22970],{},[224,22971,22972],{},"Kliknięcia od początku",[16,22974,22975],{},[32,22976],{"alt":34,"src":22977},"https:\u002F\u002Flh3.googleusercontent.com\u002F2XYHFN0VPWMbvHsb3EaW7tVnaUkusbIcQRrP_rx_yK_BV0l1RztVbmqJSRURZB6aSq31yk8WhrPVtISFNt1xmma5-eUlproSjOVEm8nOp22M7JUlEqxIDtYHcsJCTfXVl58b1So8unwIp7bNNVLdWEViefdC88g-z7y7dIxvFTJN3b4qJWMpPxecIQ",[16,22979,22980],{},[224,22981,22982],{},"Porównanie tygodniowe kliknięć",[16,22984,22985],{},[32,22986],{"alt":34,"src":22987},"https:\u002F\u002Flh5.googleusercontent.com\u002Fqsm9SMjMdMxv3ozFk2gLlL6srGcm1vMYPmkjavIDnUb7Q8DaTWRscbzQQ6zSRSczFQ0BiqiCpnTult89r3nyvPFiWdZj79BmEwVQ29mVOysNYZX0zftT8Vy4WtYYQICjHj9q2cJDlyzMi4khWKhJWs6e0SMjkZr54l9oqU9wUaVH2-Gk0B-oTH9nQw",[16,22989,22990],{},[224,22991,22992],{},"Porównanie tygodniowe pozycji",[16,22994,22995],{},[32,22996],{"alt":34,"src":22997},"https:\u002F\u002Flh6.googleusercontent.com\u002FmwpNQrk9p0WaNgjEdLFPvqAM9U4HW89Cejx015kxS57MGk6EnszM0toC_lks82UQQH3kx4kB46d9X0O_SHQAEcN3A6C9H7t3hQ3FPPO-f3BxgSSuqnEizyOpt5BKdDOR8htb3yvbCBFuabgfX8YMrI7GZvOHr5Godv7az1NIuzLU54z2YtMhpWe_rw",[16,22999,23000],{},[224,23001,22458],{},[16,23003,23004],{},[32,23005],{"alt":34,"src":23006},"https:\u002F\u002Flh3.googleusercontent.com\u002FH5THvj0I2A3u2Vy1-SPY7UmtYHBwfkvp67IseXY6zn62DOvSOmbjyYw-vCILI5tVxQ6J6Vr4tNyAPLacKrw_91m7xW2s9SK0ve5iPiUV9F4IBVBGB74ZNiybl5VPmzpM17TZkh3kkx6ermTkaXf4vvqLu3Hb0u02IYg6IYkCx6tMtVzfX4qjpPJu9g",[16,23008,23009,23011],{},[224,23010,22468],{}," Fantastyczny wzrost kliknięć, wyświetleń i pozycji.",[12,23013,22964,23015],{"id":23014},"adres-url-https32m2treninguplbloghula-hop-z-masazerem-co-to-jest-i-jakie-daje-efektyhtml",[182,23016,22865],{"href":22865,"rel":23017},[349],[16,23019,23020],{},[224,23021,22972],{},[16,23023,23024],{},[32,23025],{"alt":34,"src":23026},"https:\u002F\u002Flh5.googleusercontent.com\u002Fi0GJNX35WTSOlut0UI-ptXyWxMVbjXny0DSZJ2IP9NGyfzdI1KfFga5Itg3ovF9f95OSaE1FXOwOrCpqSJ6wLYZFTCgFNPmAZV5eh8LaZUKTgRGt0Z_hlmTlIanV7dazsY-Ka79imSL31T9yhYZ1XsyVLqxO341aGC3r6ojXVM7i6Qb0_Nrbm84H5A",[16,23028,23029],{},[224,23030,22982],{},[16,23032,23033],{},[32,23034],{"alt":34,"src":23035},"https:\u002F\u002Flh3.googleusercontent.com\u002Ftie-rE6A5Js-PEg9wWeFG_FROXUWiqVAIJV4VJmH8yrTqjmSHMdCniddLQvcAVxo6bKc6qYP1rFqgIAYjC6WKZ0kOE4_JcCEp3CTlhwbw8TOH3gwPFJV4WbM-98e9tQLJGTgvfJBqLydDYUHI7NJ-BzaGW9WTqazV6vWeaS7Crx2wpDNkpZedPezgw",[16,23037,23038],{},[224,23039,22992],{},[16,23041,23042],{},[32,23043],{"alt":34,"src":23044},"https:\u002F\u002Flh6.googleusercontent.com\u002FZhyDNxdsgXC_1we7Gbo5RAiFp_pRQL0XUenhrj63Q9bxTrgy3y6VENjMmm0mlc8tMckvYm7Unv_AHG6zyMvn1dvtwnijG6j7Sh5L2fNMONijR6-WVCvGZ8J774_DLnURQy6ri1hDJ-yXKpO8OtknmnAjEnx0aALWOddwoG3hjsQmOuE1tWh533Oisg",[16,23046,23047],{},[224,23048,22458],{},[16,23050,23051],{},[32,23052],{"alt":34,"src":23053},"https:\u002F\u002Flh6.googleusercontent.com\u002F2EUK5KiZcvwz9IVerPy3aWpDhgLBXHe7E_hfqyawuMx1d7WelQvKw8sfnI37K5KbXYKkMqUE68_rWyJ5ibDZdzdIcRXv48HLZOrRIZer0oaD5pPeXvm9KtqrEoz1D5E7ZbCA63GSSXhIN-bz5BHtbpGTBk1HG5C7Yy2-cGCjFqI80JmEdlCI8MXmjA",[16,23055,23056,23058],{},[224,23057,22468],{}," Mimo wzrostu pozycji odpowiednich fraz nie widać wielkiego wzrostu ruchu. Wynika to z faktu, że strona spadła w wynikach na frazy związane z zapytaniami, których intencja nie dotyczy strony docelowej jak “hula hop smart”, “hula hop z wypustkami” czy “hula hop”. Gdyby nie linkowanie zewnętrzne strona miałaby spadek ruchu.",[12,23060,22964,23062],{"id":23061},"adres-url-https32m2treninguplblogjaki-orbitrek-do-domuhtml",[182,23063,22871],{"href":22871,"rel":23064},[349],[16,23066,23067],{},[224,23068,22972],{},[16,23070,23071],{},[32,23072],{"alt":34,"src":23073},"https:\u002F\u002Flh6.googleusercontent.com\u002FqHstpafHTfnvk5JePUzYA3dob5sreGafE9akaY3JCljno4E4uxeFES7mlNNPYP0pzhRRU30TU2BNNeJHOn00f4ssG4A_vDv3_NAUu387z1CoqDrG8TwwrjQzEIpMw0Yn70KEIYbhuaGFqh2VKFXyNGdyquqF-aKougufCmyndb2swvJFN501Lv4xeQ",[16,23075,23076],{},[224,23077,22982],{},[16,23079,23080],{},[32,23081],{"alt":34,"src":23082},"https:\u002F\u002Flh6.googleusercontent.com\u002F8rEHtL_piBm28MIsZoaFHUCVUIDrOlCwbmFsylIdo5WABF9zUyCX-pZ466uY7ZN-dUnDnN-jrctK_q2WHwQjTeMEEHaub4VyGz5l3UKTiFHvbbVwi9SjuRuNsw_Rl-PGF2g1WEp72JXvtZNaSekW1QIGk4P3NeGyxyjHcqkxkXVgki6fGF_iGmp3EQ",[16,23084,23085],{},[224,23086,22992],{},[16,23088,23089],{},[32,23090],{"alt":34,"src":23091},"https:\u002F\u002Flh5.googleusercontent.com\u002FV_eJ50oLcQehyssNguBwP_uRzd0XLWpHX9vz8bpwhJq-VetzLfMjVHCNgT8rQhorqcURwDMTazwDPjvn-qRUOYUY-_FcBPZHR8jAL5_tml9YzuNWQ3JwKmDq8Qwm03B8ZDlllg7v3f1XtF4wPS0ttGgkXmHq4boDWlZYoIgzOgym2qgDQn_2B_Jrtw",[16,23093,23094],{},[224,23095,22458],{},[16,23097,23098],{},[32,23099],{"alt":34,"src":23100},"https:\u002F\u002Flh5.googleusercontent.com\u002FXllbUNGPL2mCjVwVGuGI8LKzQ4LCiWhPcJB3Sqdxq-tul_3Hn6VJ_HWqPJPlpUi6y69b8KXaXMjBOLct7v7THjrwW39MwKzQEkLQgPXQOPDmso-Iws819SFdYDHk_fyaXHKkrNuQwY91Vs3enhiIAdQNYeQf8EQ4FlMI11bPndumPO6OGwRD3wNMjg",[16,23102,23103,23105],{},[224,23104,22468],{}," wzrost kliknięć wynika z wzrostu fraz w wynikach wyszukiwania. Wyprzedzona nawet silna konkurencja jak abcfitness czy sklep morele.",[12,23107,22964,23109],{"id":23108},"adres-url-https32m2treninguplblogjaki-rower-stacjonarny-kupichtml",[182,23110,22877],{"href":22877,"rel":23111},[349],[16,23113,23114],{},[224,23115,23116],{},"Kliknięcia od początku:",[16,23118,23119],{},[32,23120],{"alt":34,"src":23121},"https:\u002F\u002Flh6.googleusercontent.com\u002FcFE7_GKvMc8u4UE-qGxcFszFi4R0l_Eb8lhtLIqDLmsnXE8LMSpCfkhaRL9TZ9SIt0G7Juam4bjiL8tYICKDkNKnAF9zHGsB23aUZBjTi_0jbWo5bG1IpnHIlh1cQZc3cKI37BdRa3UyhcNMI6a5_bQzsmNarQdziybt96DcAfbbv33yDc0MLXsBvw",[16,23123,23124],{},[224,23125,23126],{},"Kliknięcia porównanie tygodniowe:",[16,23128,23129],{},[32,23130],{"alt":34,"src":23131},"https:\u002F\u002Flh6.googleusercontent.com\u002FeOUmblZuM3DBebjPQTanuGdMP_i5B8wa7qu4-xh3U1dlULuvxZtk9ZXHREDpI7AcCgJIlUGRjuoNRB0I7sKAY91j70zncyp6pKI9rahOrYfTUZ49ebN8ryQaNEiaw2gu-QcUoipNlGHMkmmjfVVydx1sha30KMcvXjiIf9XDIwpu9IcUZkPlV62IJA",[16,23133,23134],{},[224,23135,23136],{},"Pozycje porównanie tygodniowe:",[16,23138,23139],{},[32,23140],{"alt":34,"src":23141},"https:\u002F\u002Flh4.googleusercontent.com\u002FHcRSl3bb0BgaBeBv9J33xhV-NmMy_MIV0ReUgQy2DD-4XNValaO1XXXFcxIZsTKQ_0VR0hg4XEnZHM2HTRS2oHQECP8WFuzcnFCxVjvCHGeQmQrkKqe_JI6u2c2mIWxBlthCEG-CSmmcaPgDd2c2hLuMfWbKMen_FXCM0AawDl08HWUfriLQ5gcR7A",[16,23143,23144],{},[224,23145,22458],{},[16,23147,23148],{},[32,23149],{"alt":34,"src":23150},"https:\u002F\u002Flh4.googleusercontent.com\u002Fw_84woBZXXdHzulhMuLDHSE_UPByn5am5IS_e8EZQTpwXdB159D5iOyztpZEvpgtEiN6jbvZHqoS8juETIe7OFUHd6I1b2kzdvryNk7R38i5O-MDuuRgZrtuWl9C64d23LwC12HFTB1JkoUq1P2EBotgNKdn-pCAgprceX4aO7W-pYiukQnawASr5w",[16,23152,23153,23155],{},[224,23154,22468],{}," konkurencja jest bardzo mocna, mimo to udało się odnotować wzrost pozycji oraz wzrosty kliknięć. Nie przeszkadza temu nawet spadek z początku października. Strony, które wyprzedzają serwis 32m2treningu są dużo mocniejsze w ogólnej ocenie domeny, a także “często” linkach zewnętrznych. ",[16,23157,23158],{},[32,23159],{"alt":34,"src":23160},"https:\u002F\u002Flh5.googleusercontent.com\u002Fmw_bsVOgBswhANAE2afZvhNgJrCsdU3OL63FI5sVowiQVTysZQw_oifKmMzeFXYuHpfYG9pOL2hd0HXtqokktAlUs1XjXhGUmuY-vtP1aVQoDTgS77PT50WCh9YKiCfrSlrkybURgi01eSXiDxW3H0C4o3iAzNb-vQ92fq4JpSKSR0Fin5sz25uNjw",[12,23162,22964,23164],{"id":23163},"adres-url-https32m2treninguplcategoryberet-do-cwiczen",[182,23165,22883],{"href":22883,"rel":23166},[349],[16,23168,23169,23172],{},[224,23170,23171],{},"Wyświetlania od początku"," (strona dopiero zaczynała rosnąć):",[16,23174,23175],{},[32,23176],{"alt":34,"src":23177},"https:\u002F\u002Flh5.googleusercontent.com\u002FU97z__AMu0_DW_Px91roHRjEnFQviNXR241lI1tKruQQsYmBHgujRr3y5g2AXvLxFlp3XnmgDlzoypgAAuT_6RsiX0pQ1DoEttH5__DAcxHKX94fEFS2K0X7Yw3O-dxW-XUfDeZf4RSSPDXh9PLCkat75iM1TrGACBXFbxN8ZIzJiOA27xDQXXBW0g",[16,23179,23180],{},[224,23181,23182],{},"Wyświetlenia porównanie tygodniowe:",[16,23184,23185],{},[32,23186],{"alt":34,"src":23187},"https:\u002F\u002Flh6.googleusercontent.com\u002FjKktKNINKY-OxVG-zqyIZyFJ2AOe97vLtSUfqe9HutxpohPYH2bXKAJaleMRGOiY7a9rkHbiVsuwUQFSONmmvwXx0NdU1ma1HrPGkOw8yStGySx8osoUra_utlFqMAshSoBJSES07D_myk-iVRKRB2FR11L2hlDeykbBBql1V3NoydFoeSnoRzDU_A",[16,23189,23190],{},[224,23191,23136],{},[16,23193,23194],{},[32,23195],{"alt":34,"src":23196},"https:\u002F\u002Flh3.googleusercontent.com\u002FLHD2T_GI5s4pGP2Oq5pnbrGB3Sy0QsOyHo5E_PHZcQU7aykqF5yTJnR0e4n4ttzQwv19e2sSvgWZriKGl3VkzycBN8uMblv6V8pW6GpRxUDxLOols5wmKsbEFFvbu7NYAOWxpai5OObjeZRM9TIimN4PiYLovVNcV-XcZk_fwclussQ6bso7_5lyLQ",[16,23198,23199],{},[224,23200,22458],{},[16,23202,23203],{},[32,23204],{"alt":34,"src":23205},"https:\u002F\u002Flh4.googleusercontent.com\u002FtvUKr2sbZhaaHHcdsuOxoQEHrZ-00FkSsuypP_nuDhliNRj-flQBqADH-XvLZPdkE1kIehTsZi_a8Fh55rBdjzZQ3QcGhe4TbyTMtnW7hPLbrvCEXzMOadv4t3UXNxSlnuAD_Bz5znsvzaFckLMNIfgMOOIK_w_kePtInuy6NzGdhdYHrbJA8XUkDw",[16,23207,23208,23210],{},[224,23209,22468],{}," udało się uzyskać tylko większą widoczność adresu URL, bez wpływu na kliknięcia. Konkurencja bardzo mocna (allegro, ceneo), aby ją wyprzedzić należy więcej zainwestować w treść i linki zewnętrzne do tego adresu URL. Oferta 32m2treningu na ten moment jest niewielka w stosunku do konkurencji.",[12,23212,22964,23214],{"id":23213},"adres-url-https32m2treninguplcategorywalki-do-rolowania",[182,23215,22889],{"href":22889,"rel":23216},[349],[16,23218,23219],{},[224,23220,23221],{},"Wyświetlenia od początku:",[16,23223,23224],{},[32,23225],{"alt":34,"src":23226},"https:\u002F\u002Flh3.googleusercontent.com\u002FFpZKyG8OPcYSHd8xKjJJNo8IuL4w9Tp4pTHlDiu7YLy9n7vz21lDnBOPIO-idDXB-JPkxH7HPiR5AlbzUABvPEmk1NpiSSwflU2AkUKYVHae_g1BSJUQ_hwT5RD1vuLjDhTdw5zg8S6x0NE93g7EdBqNtLh97ir-K-6f4Gwr9A71Y9vud444m3husg",[16,23228,23229],{},[224,23230,23182],{},[16,23232,23233],{},[32,23234],{"alt":34,"src":23235},"https:\u002F\u002Flh4.googleusercontent.com\u002FJOAQJAHESZ8PohlvSoQMWQLxEy6vEsFt3tvZY7qjGTlJrLfdDWxGoc5cct3434RmtKCes3tKMKI77l-0wQ8Pl-pG5PEKSLLb3weLxWqJKfxuH94h37efe5K-Ru5B6NPFqBEWbOTfgCAAfA7NMb0fZBMuu84dP-3Mg1mdKTzyvBChv-DF2rFmMoh47Q",[16,23237,23238],{},[224,23239,23136],{},[16,23241,23242],{},[32,23243],{"alt":34,"src":23244},"https:\u002F\u002Flh4.googleusercontent.com\u002F27tg4jT_mEWYhqKXKjzSPReAGJlVKRxBi4FEMZyqgU_QlGbwqb6wQt25uw1G1MuGdD_qWJXGohjtrfvop1nPuzU97-jGAJ5-eRAVg3SUCiBBJbqGpo6Gs4NHsZxSNynIlxb0KtUYnRXjizWeaD0PYz0uA4XXZqZSYaj3bXqYZJHwRq1j7pbIjV6Aow",[16,23246,23247,227],{},[224,23248,22458],{},[16,23250,23251],{},[32,23252],{"alt":34,"src":23253},"https:\u002F\u002Flh6.googleusercontent.com\u002FKKc1U2k2koSrXk5YehNE92cof2slUNBtbIeTCQmvqk2DT-rwYvVif2CsshYBSGO55pynHMHjaMVbZM5-qeuhL2ddQDfF_i0D745V95uHuD3132434EJtbTTUH0BpUBKOzKZDvE1pI8DcKLMHFy_Svqnqg5dCLObLZ2h7z_0jr3xn0nsq9hr1yTcS-w",[16,23255,23256,23258],{},[224,23257,22468],{}," strona nie jest dobrze zoptymalizowana pod tą frazę, dlatego widać wyłącznie wzrosty wyświetleń i pojedynczych pozycji. Jedną z H1 na tej stronie jest “Odbierz ebooka”.",[12,23260,22964,23262],{"id":23261},"adres-url-https32m2treninguplorbitrek-magnetyczny-hms-h9249html",[182,23263,22895],{"href":22895,"rel":23264},[349],[16,23266,23267],{},[224,23268,23221],{},[16,23270,23271],{},[32,23272],{"alt":34,"src":23273},"https:\u002F\u002Flh4.googleusercontent.com\u002FUvlb9A_Fvl5p5A-UUspAFsiiqb0EXnZsgIkABNai5u_LgumOJO2LyvWg87Av_1VzQGoFrXTYMxKopQ2B560_zGvPvEZyhmldv-BT_TXZMf5LJFCbDVWcZDEv4TKhXk592b9NA_jK8cxa-_XJMlFIH7pOzaSnlllwcBhyXRH8UIuXwqSkIbsUjdtyXA",[16,23275,23276],{},[224,23277,23126],{},[16,23279,23280],{},[32,23281],{"alt":34,"src":23282},"https:\u002F\u002Flh3.googleusercontent.com\u002F2gGY8KFAd0lgUCgectQCVkrVj6gYdjUI5-lVR5hRo1orCozTwA6ZSHXxinqMiqG6UI0aSWKzMIjFGhIrZF_SvOG4AATHk9r1hiOvYY9Xp8lu5AnFHpk6lgeNe-_qRQkpqpHjVzzNdFpexUP56JbjY_AR1pANWS2PcxwIJmXw-3Cd_FCXl5_cK6B7qQ",[16,23284,23285],{},[224,23286,23136],{},[16,23288,23289],{},[32,23290],{"alt":34,"src":23291},"https:\u002F\u002Flh5.googleusercontent.com\u002FZnt9FKNsvZxhAKpI3p4o1t2Rn-AQWUflpaT7bUAJ6n9hRTRY3Lp-mdQrD00TJ3_VPXBflzXuLKar00ibtwM0uQw1eiYsq2m4OcsCZo7I5_yWsgaUOD7wb7ZZhubx30QYHTldujpp_M9T0axc4iQykBnyagcINvRgwyPk8xnPAo7NPaUml11oNTqyHg",[16,23293,23294,227],{},[224,23295,22458],{},[16,23297,23298],{},[32,23299],{"alt":34,"src":23300},"https:\u002F\u002Flh6.googleusercontent.com\u002FCS2IkDxE9Ca303GH5yYU6-Q2lDvTe05QoYtd5BwSUWv4nnFtGQ1-Wi8gWhOL0ilg8-ktIuEcHsV5DxU-T-LOX-IrmmXz9xYKcLsLqL0bTMFv7US7RUq0ygm4OuB9_rMtCAds1EsfqsIRxw_DqhM863W3tUMc8jHUr2jrZ7msf9FpYTqiUsBmGWgbDQ",[16,23302,23303,23305],{},[224,23304,22468],{}," wyniki ciągle poniżej konkurencji (ceneo, mediaexpert, allegro, sport-shop, morele). Każda strona powyżej jest dużo lepiej zoptymalizowana od URLa 32m2treningu.pl stąd nie widać efektów.",[12,23307,23309],{"id":23308},"podsumowanie-wyników-kampanii","Podsumowanie wyników kampanii",[16,23311,23312],{},"Podsumowując dla wszystkich linkowanych adresów URL porównanie 17-23 października do 22-28 sierpnia. Tygodniowo kliknięcia wzrosły o 213.",[16,23314,23315],{},[32,23316],{"alt":34,"src":23317},"https:\u002F\u002Flh4.googleusercontent.com\u002FmUZvxeFjXbW-_MC9B337-i-S_RAF2Zp4oJE2Xx4aX9uKPJoDrkG5o5_7q11MSD3r9nU4Wfhq-wtBR7hT5d7Mw6yQNnT3nZCcJZPeoWZrEybxOOtu0z6p_48kMZDlvFtAriMim9gB8ewVU6NJsWpbmWq0i31KQHM88RPqtuvVbGFEBj2ccwVX_qXc8A",[16,23319,23320],{},"Dla całego serwisu w pełnych tygodniach – wynik poprawił się z 2280 do 2630 kliknięć czyli o 15%. Tygodniowo kliknięcia wzrosły o 350.",[16,23322,23323],{},[32,23324],{"alt":34,"src":23325},"https:\u002F\u002Flh3.googleusercontent.com\u002FcPtb7NfwEUYNp6WsAoGZyQgk6cmIYxXDFbZZZ_PuBBfA7MFS2qpo-rIFFlk891P4u-1f36K_u7xBBc8K1rHKm8o_r3zVZxjHFSf1JyOTw0NVU7P2wkMOpSXC9bfWx2Sb8OhzLraC05UQFUjgWTWLTVCx1BdiMVDaWEH98d7i3S2eWNs-sZ80aYpzhw",[16,23327,23328],{},"Wzrost kliknięć wynosi już 58% dla linkowanych adresów URL, a 15% dla całego serwisu. Średnia pozycja dla całej witryny wzrosła o 1,2. I to w zaledwie 8 tygodni. Mimo to w najbliższym czasie spodziewamy się jeszcze poprawienia tych wyników, ponieważ serwis notuje regularne wzrosty pozycji od początku września.",[16,23330,17842,23331,23335,23336,23339],{},[182,23332,23334],{"href":20606,"rel":23333},[349],"Link Planerze"," w kilkadziesiąt sekund. Narzędziu, które bierze pod uwagę więcej czynników, z większej liczby narzędzi niż specjalista SEO (na podstawie badania ",[182,23337,17852],{"href":19601,"rel":23338},[349],"). Cała realizacja stała po stronie Linkhouse – od przygotowania, realizację i pomoc przy publikacjach. Zadaniem klienta było tylko przejście 3 prostych kroków i zaufaniu systemowi sztucznej inteligencji, że to co proponuje przyniesie pozytywny wpływ na serwis. ",[16,23341,23342,23343],{},"Daj szansę swojej domenie, skorzystaj z Link Plannera! A jeśli chcesz wiedzieć więcej – daj nam znać na ",[182,23344,648],{"href":645},[16,23346,23347],{},[182,23348,23350],{"href":22758,"rel":23349},[349],[32,23351],{"alt":34,"src":22762},{"title":34,"searchDepth":190,"depth":190,"links":23353},[23354,23358,23360,23362,23364,23366,23368,23370,23372],{"id":19263,"depth":190,"text":18866,"children":23355},[23356,23357],{"id":17617,"depth":359,"text":22912},{"id":6443,"depth":359,"text":22920},{"id":22963,"depth":190,"text":23359},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fcwiczenia-na-orbitreku-8-wskazowek-dla-poczatkujacych.html",{"id":23014,"depth":190,"text":23361},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fhula-hop-z-masazerem-co-to-jest-i-jakie-daje-efekty.html",{"id":23061,"depth":190,"text":23363},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fjaki-orbitrek-do-domu.html",{"id":23108,"depth":190,"text":23365},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fblog\u002Fjaki-rower-stacjonarny-kupic.html",{"id":23163,"depth":190,"text":23367},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fcategory\u002Fberet-do-cwiczen",{"id":23213,"depth":190,"text":23369},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Fcategory\u002Fwalki-do-rolowania",{"id":23261,"depth":190,"text":23371},"Adres URL: https:\u002F\u002F32m2treningu.pl\u002Forbitrek-magnetyczny-hms-h9249.html",{"id":23308,"depth":190,"text":23309},"2022-10-25","Przedstawiamy kolejne case study, które powstało podczas prowadzonych przez Link Planner testowych kampanii.  Link Planner, czyli nasze narzędzie działające w oparciu o system sztucznej inteligencji,","\u002Fblog\u002Fimages\u002Flink-planner-case-study-32m2treningu-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-32m2treningu-pl",{"title":22800,"description":23374},"blog\u002Flink-planner-case-study-32m2treningu-pl","oDsHz1aELer9-Txdlgp-WiB7Md_VWf9iuqt7gOJkuQw",{"id":23382,"title":23383,"author":377,"body":23384,"category":1313,"coverStyle":197,"date":23902,"description":23903,"excerpt":197,"extension":200,"image":23904,"meta":23905,"navigation":203,"path":23906,"readTime":858,"seo":23907,"seoDescription":197,"stem":23908,"__hash__":23909},"blog\u002Fblog\u002Flink-planner-case-study-kawawbiurze-pl.md","Jak hurtownia kawy zwiększyła liczbę kliknięć o 48%? – Case study kawawbiurze.pl",{"type":9,"value":23385,"toc":23881},[23386,23390,23393,23396,23398,23420,23422,23466,23468,23471,23474,23476,23479,23484,23487,23492,23495,23500,23503,23507,23512,23521,23526,23529,23531,23542,23551,23556,23561,23565,23570,23575,23580,23585,23593,23601,23606,23610,23615,23619,23624,23629,23637,23643,23648,23652,23657,23661,23666,23670,23673,23680,23684,23689,23693,23698,23702,23707,23712,23717,23725,23730,23735,23739,23744,23748,23753,23758,23766,23770,23775,23779,23784,23788,23793,23798,23806,23811,23813,23818,23823,23828,23832,23835,23840,23843,23854,23860,23865],[12,23387,23389],{"id":23388},"case-study-kawawbiurzepl","Case study – kawawbiurze.pl",[16,23391,23392],{},"Koszty: 2295,55 zł netto",[16,23394,23395],{},"Liczba kupionych linków: 18",[16,23397,22332],{},[51,23399,23400,23405,23410,23415],{},[54,23401,23402],{},[182,23403,22829],{"href":22829,"rel":23404},[349],[54,23406,23407],{},[182,23408,22835],{"href":22835,"rel":23409},[349],[54,23411,23412],{},[182,23413,22841],{"href":22841,"rel":23414},[349],[54,23416,23417],{},[182,23418,22847],{"href":22847,"rel":23419},[349],[16,23421,22357],{},[51,23423,23424,23430,23436,23442,23448,23454,23460],{},[54,23425,23426],{},[182,23427,23428],{"href":23428,"rel":23429},"https:\u002F\u002Fkawawbiurze.pl\u002File-kofeiny-ma-kawa\u002F",[349],[54,23431,23432],{},[182,23433,23434],{"href":23434,"rel":23435},"https:\u002F\u002Fkawawbiurze.pl\u002Fjaki-ekspres-do-kawy-do-domu\u002F",[349],[54,23437,23438],{},[182,23439,23440],{"href":23440,"rel":23441},"https:\u002F\u002Fkawawbiurze.pl\u002Fjakie-szklanki-do-kawy\u002F",[349],[54,23443,23444],{},[182,23445,23446],{"href":23446,"rel":23447},"https:\u002F\u002Fkawawbiurze.pl\u002Fkategoria\u002Fkawa\u002Fziarnista\u002F",[349],[54,23449,23450],{},[182,23451,23452],{"href":23452,"rel":23453},"https:\u002F\u002Fkawawbiurze.pl\u002Fkawa-mrozona-przepis\u002F",[349],[54,23455,23456],{},[182,23457,23458],{"href":23458,"rel":23459},"https:\u002F\u002Fkawawbiurze.pl\u002Fproducent\u002Fdallmayr\u002F",[349],[54,23461,23462],{},[182,23463,23464],{"href":23464,"rel":23465},"https:\u002F\u002Fkawawbiurze.pl\u002Fproducent\u002Frichmont\u002F",[349],[16,23467,22901],{},[16,23469,23470],{},"Kampania została zaplanowana 28.08.2022, a pierwsze linki opublikowane już po dwóch dniach roboczych 31.08.2022. Czas ten potrzebny był na napisanie tekstów przez copywriterów Linkhouse, którzy do ich stworzenia wykorzystują integrację z Surfer. Dzięki temu teksty zoptymalizowane są pod odpowiednie słowa kluczowe. ",[16,23472,23473],{},"W trakcie realizacji testu na stronie kawawbiurze.pl nie były wprowadzane żadne zmiany treści, ani zmiany On-Siteowe.",[12,23475,18866],{"id":19263},[12,23477,23478],{"id":6355},"Senuto:",[16,23480,23481],{},[32,23482],{"alt":34,"src":23483},"https:\u002F\u002Flh5.googleusercontent.com\u002FCaMA7ekTnodf2ShiW5K1xVYsxtg5paWJJujqtDn_Mwwzw-sF7YYrTD6Sj8M_z-DDF7LzTiOVhxr58kLF44Rc0Hvvvy2ZHthN27EQUI0npmecbf2JF1uJqjQO6NVJrPKJ9JZDcyNzWIrdofGdPTEHNsfyXWkfroB8WzWBG0l-mlYdx5edf8SWvUtWSA",[12,23485,23486],{"id":17617},"Semstorm: ",[16,23488,23489],{},[32,23490],{"alt":34,"src":23491},"https:\u002F\u002Flh6.googleusercontent.com\u002FWtd9dVkdsMzUaOIdV5mRchp4kwWg1YYGUHmXpdlLqOmAfgfE4o6y1jBqy8HRqRQcKIy_ItfuABHi1hhGZQ02Ivp8UWjUZkfrr-A32so35vj1i829LsYZBd06F5uv7ZqkagRHc9D3Mjsr7Gk8XE1u33pWPqd1DrPlsPE5yMoOKv7gCoHngAyEh_QWvA",[12,23493,23494],{"id":6443},"Ahrefs:",[16,23496,23497],{},[32,23498],{"alt":34,"src":23499},"https:\u002F\u002Flh5.googleusercontent.com\u002FKh_t02qGNRHLaxC0grDDPrpBRip61K3JEKt1CG-EvKBwSV5rgkd3hkXP6RuJMF2w_QKdXHwFPCx6r1ioOSu87sWsQGTA5pd1TVkPYsnVcgvz_SyiZhVVU1NJlcjmwmqV3uSBUXtr5WZonQHwtztsXdQdLNljUxQv1mY-SsnDtHRh9UadSaUNQzu-Gg",[16,23501,23502],{},"Każdy z tych wykresów wskazuje, że od moment uruchomienia kampanii Link Buildingowej – serwis zaczął zwiększać swoje pozycje w wynikach organicznych oraz ruch.",[16,23504,23505],{},[224,23506,22930],{},[16,23508,23509],{},[32,23510],{"alt":34,"src":23511},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fimage-61-1.png",[16,23513,23514,23515,23520],{},"Jednak przechodząc głębiej w te dane możemy zauważyć że dla linkowanych adresów URL, które wybrał ",[182,23516,23518],{"href":20606,"rel":23517},[349],[224,23519,14992],{},", kliknięcia i wyświetlenia rosną i w ostatni weekend września zwiększyły się już o 100%.",[16,23522,23523],{},[32,23524],{"alt":34,"src":23525},"https:\u002F\u002Flh3.googleusercontent.com\u002Fd-UclODKgm7_54Men6R7YH87ko90VfuwtwZyUBU7wf5s46aJcuWu6NWP4VY-OCVMf2BGrz__NJRx7FB6gW78yaq5cmdynzvMJQQPIiuITtPJ3ONFlF6T7k-pLpgvvfJVyQ7v_rImkX2wAF78TpRaUTPtMrL2OAzxfM3r5scfIKfbc4BgHTRmebuO6A",[16,23527,23528],{},"Z tych danych usunięty został adres URL “kawa-mrozona-przepis” ze względu na spadające zainteresowanie – mniejsza liczba wyświetleń i kliknięć. Frazy związane z przepisem na kawę mrożoną istotne są głównie latem.",[16,23530,22949],{},[678,23532,23533,23536,23539],{},[54,23534,23535],{},"kliknięcia weekend 1-2 października do 27-28 sierpnia, ",[54,23537,23538],{},"porównanie tydzień przed kampanią,",[54,23540,23541],{},"ostatnie 5 dni września i 1-2 października (weekend).",[12,23543,23545,947,23548],{"id":23544},"adres-url-httpskawawbiurzepljaki-ekspres-do-kawy-do-domu",[224,23546,23547],{},"Adres URL:",[182,23549,23434],{"href":23434,"rel":23550},[349],[16,23552,23553],{},[224,23554,23555],{},"Kliknięcia weekendowe",[16,23557,23558],{},[32,23559],{"alt":34,"src":23560},"https:\u002F\u002Flh5.googleusercontent.com\u002Fr4cvM92fweTSQnEQT7L-XXPh_Y7DVFWwDDuGqp1JDXtnwnI5Q8kSUefVh1q4uwpuJy8xA6SGK8bQ7rZtu8IA3yS5XAmtyOeXTZ29lq6XvaCa4_UzDCrBVkUAK3ODJ5M05CBSERnEbYD4e79qk5Nc_METaN5J43yM49nTwMil0E_xSVBkTUUwNaTL5w",[16,23562,23563],{},[224,23564,19368],{},[16,23566,23567],{},[32,23568],{"alt":34,"src":23569},"https:\u002F\u002Flh4.googleusercontent.com\u002F7ZELW8ilsjUWFPLJVS-jlzys2Ic-NGZLKL23suTVxjxKEBpRECF9N4r_Hay_cGLOgbyUgipamisfu2mD7tfNrsYltXTeA6Ee7mrzybJGRk987XM1P8_O2h9ZIwuNdSt9y5AthMznBA5FoJrIUoz_b2ivDApF8u1T4fLwLfotfgATLF7JzdrmFztvYA",[16,23571,23572],{},[224,23573,23574],{},"Porównanie tygodniowe",[16,23576,23577],{},[32,23578],{"alt":34,"src":23579},"https:\u002F\u002Flh4.googleusercontent.com\u002FfrWhZM5WIa6XlOFPduSpZM4lwczSdVDNVfRPlQDsBXyXH35XjUJH_Zb4o0pi0Ee0EvBuB77TnIGBIVlmVFtf80P2yeCatMghF-bE_MweHtxfvyiMF6uwQ09BhWh6wgj7G1T2Bs7ohNnRD8VP8cKSKSAIJkV5brRDyWc_PCQhVT84m0boIWLehK33Vg",[16,23581,23582,23584],{},[224,23583,22468],{}," Wzrost pozycji, wyświetleń, kliknięć i jednocześnie CTRów.",[12,23586,23588,947,23590],{"id":23587},"adres-url-httpskawawbiurzeplile-kofeiny-ma-kawa",[224,23589,23547],{},[182,23591,23428],{"href":23428,"rel":23592},[349],[16,23594,391,23595,23597,23598,23600],{},[269,23596],{},"\nKliknięcia weekendowe",[269,23599],{},"\n** ",[16,23602,23603],{},[32,23604],{"alt":34,"src":23605},"https:\u002F\u002Flh5.googleusercontent.com\u002FwF2CFmnze79q0tjo6voiVaorh_ksVcgZpSkdkEJA8j09AXOk4yIex4OYB5-CYYYmev5hACtBYtUkC_qd7G7_tI9PI3qCQHY2j_jeQLvIJQOvzCwvh7c43DiKpy2Gf8Quvk_Tvg0RR_npoPMttt0fVYTgvgpdrUjNg0ah_NyAceEo5oXzMQDD0mKguQ",[16,23607,23608],{},[224,23609,19368],{},[16,23611,23612],{},[32,23613],{"alt":34,"src":23614},"https:\u002F\u002Flh4.googleusercontent.com\u002FvvNb7fLKpc2sbHotJTa1RuM9KV03aw35RRuNSMbNWZxKPu2ad6BonUhveTXs1-Kmz-vTVvGClG0Tk4pYPScjjvVQjZ0nMO8fxDDAdcFZhP-nylhCFhN-XXApf8vbATpsoaW6JHolI0UUzMOhr1OT4hkFw9Ej5z40G6HP3i0qILFmtemUDrpJglmJng",[16,23616,23617],{},[224,23618,23574],{},[16,23620,23621],{},[32,23622],{"alt":34,"src":23623},"https:\u002F\u002Flh3.googleusercontent.com\u002FzvwasA02KS-yI0y8u4PJApgbY10FBUIu_EQDw6dZxuo6cjjGbaZzKgn6cEPnEfAHvJR1fMz7OxSzKFcQzsvuR6sziz7Sw2aHk4EkSTPwwbwXxDDX7RViCPY8YDqKV7IXfgJKRxxubcHZB84S7MCbU5846XWevgljD4S99yBBzxERSZKVccLo6x0Mzg",[16,23625,23626,23628],{},[224,23627,22468],{}," wzrost kliknięć o 50%. Jednocześnie jest to najkrótszy artykuł w wynikach i linkowanie zewnętrzne podniosło go tylko nieznacznie. Spadek frazy “ile kofeiny ma espresso” jest naturalny ponieważ adres URL nie odpowiada na tą intencję użytkownika.",[12,23630,23632,947,23634],{"id":23631},"adres-url-httpskawawbiurzepljakie-szklanki-do-kawy",[224,23633,23547],{},[182,23635,23440],{"href":23440,"rel":23636},[349],[16,23638,391,23639,23597,23641,23600],{},[269,23640],{},[269,23642],{},[16,23644,23645],{},[32,23646],{"alt":34,"src":23647},"https:\u002F\u002Flh3.googleusercontent.com\u002F2GW93yBgsP_aB-uZnmkp9i9NxnL8RVO5L-2H3YvlHrFKHd9eubk0nATTPNUOjRUd4qltJghs_6c_ST1humZ5GXBiO4LXgJtGBN7lE1rqUzvNc6bELZdpcYM7k5gW6BmD0PQMaxE8yjpnAj1dMYv0Z7KQwwU16VVk5OV80pk5RMJyRHHM5DGsWB2b_A",[16,23649,23650],{},[224,23651,19368],{},[16,23653,23654],{},[32,23655],{"alt":34,"src":23656},"https:\u002F\u002Flh4.googleusercontent.com\u002FY6paP8btn5oRI9wV34uHa6Y7bXDAZfho6EnF1D5ldbLTWJt-t3fF2m5pfF48Nvw7hhML9IIfnLgwpEtMW7yTUdIV2ByP6VtrV40hSwDX7nxVrm7xR87FmFENQV-GmH2ZHmsioQpi1zOjatSXlMPeQV9B8tiC2SQiQaErQTE2xtR7lxYUBqcoBn5ZtA",[16,23658,23659],{},[224,23660,23574],{},[16,23662,23663],{},[32,23664],{"alt":34,"src":23665},"https:\u002F\u002Flh3.googleusercontent.com\u002Fm_HUdyasu6XGM04ynD8nI_i5Ud7BauvZyxgZNZT6lzLyS3RZYyhFYsed9PAB4tTk-5xoCggPGwZ_WqXzyN8Yej5alZ-nW_s5OVz7I3K5uYsz1K5FDy01jedhZMLLunW7kRYlgVzoVw6hGvBNesNUyVEP0o06ReF27tHri0vYCBc18oESD0PQKfC3Kw",[16,23667,23668],{},[224,23669,22468],{},[16,23671,23672],{},"Liczba wyświetleń i kliknięć regularnie rośnie ze względu na wyższe pozycje. ",[16,23674,23675,947,23677],{},[224,23676,23547],{},[182,23678,23446],{"href":23446,"rel":23679},[349],[16,23681,23682],{},[224,23683,23555],{},[16,23685,23686],{},[32,23687],{"alt":34,"src":23688},"https:\u002F\u002Flh4.googleusercontent.com\u002F-EtyhT9COCR-LIFX4PTfgFmp3JJb8wJxH82cdMD0A1EjsX3aJ9xDMh6s6IpqOoN8Hiy4N41UaUCP8PHJS2kxGRcHvP3S_qIybqq4VEfOxKz7uhgW81FETSpWl2hgpAiVsF-LkUXNEp5w2JtgPBkpGBEguIeIltet5TUSPYsM3qHDvNrZ422a674FOw",[16,23690,23691],{},[224,23692,19368],{},[16,23694,23695],{},[32,23696],{"alt":34,"src":23697},"https:\u002F\u002Flh3.googleusercontent.com\u002FBgnJistLgtoDsCaUWw_7UDOg5Pu8HuaxahDYAYy0qqG48rZXBU85ccp0VSQ_gdlMBzwgErfdauyVbNyLBMa-nK9kPkfkMvwKEGBdahZg1iCQCJtgGaAQi4AZU6sBwaslqJ-mUJgsVz91QL-lTVRFXkw-HJ6egBCp_a5W1hNM3th53KSN4MoTGihP6Q",[16,23699,23700],{},[224,23701,23574],{},[16,23703,23704],{},[32,23705],{"alt":34,"src":23706},"https:\u002F\u002Flh6.googleusercontent.com\u002F-DrMsVzq1Wfc3W4Z41mIpobEcH0ITRnSsFXd_xuBHn5JoXpqt_PvwqM3l14Z5ppqUij-Wniqoj7ezRPxbqIvUrEzP0v_RK63ZP6_Q2IUP7Du6NQRBZ_ssxtL5R5OT5L0T2Op8tnyfG15yJhR7KWbap7MvWH-5P5WtKh18yj_9AEhq6QUHL_5srCEvQ",[16,23708,23709,23711],{},[224,23710,22468],{}," Pozycje delikatnie się podniosły co jeszcze nie doprowadziły do wzrostu kliknięć. Jednak pozycje jeszcze rosną. Na dzień dzisiejszy na frazę “kawa do ekspresu” serwis kawawbiurze.pl zajmuje już 4 pozycję. Konkurencja TOP3 to mocni gracze w SEO.",[16,23713,23714],{},[32,23715],{"alt":34,"src":23716},"https:\u002F\u002Flh5.googleusercontent.com\u002F8IQmBHlo9C93-Ski5a0XFLgFYGNpQOC8mDSk8Krr6PsszaaQjh4kVxc1SHLG075hua2iN4fxgMTVtw0s_UQ1Aj8kT8KfAU5Xf7BcZbtIuastocNoITqMrvDW6nC0969ZBRsKiwnEIeA9f93GGYG84pZiJdYWaT3407Ltu7V4O098uIS80WxtzoyJEg",[12,23718,23720,947,23722],{"id":23719},"adres-url-httpskawawbiurzeplproducentdallmayr",[224,23721,23547],{},[182,23723,23458],{"href":23458,"rel":23724},[349],[16,23726,391,23727,23729],{},[269,23728],{},"\nKliknięcia weekendowe**",[16,23731,23732],{},[32,23733],{"alt":34,"src":23734},"https:\u002F\u002Flh3.googleusercontent.com\u002FNq6BAQyNWhF9Vc4wK3IsA2FhBU1C71tmi1VT-Dhc_vBISR0O1KwKjoDH4xvbb15_YCGWfkflvwbm826PIdshByFxcxzm8sVlwIOyDNuz61qO5X81v-UDN3OaXwFlxskGmTYguC-R_KIF6nSfIPZ8bV2qqbMVYoAFF9CZE3a0bIbkdmkyzlZ0mtqZyA",[16,23736,23737],{},[224,23738,19368],{},[16,23740,23741],{},[32,23742],{"alt":34,"src":23743},"https:\u002F\u002Flh4.googleusercontent.com\u002FkUFr6cLZuEv6w0gsr25nL5cNId8GQDZoQS6_LjC3X7fGhpuGvy19DwWySGG2B0ZBkDSuxhbBuJ0huZY30bI13nQ49h57ybcbWr6-JWTOqXcojyu4KLPl6oQsZwkoTFc6lJrdyegPIv0xguyXagqy5caX3VUvrxfnpmteFeFo3-hLeBRWy4aJMQ7YRQ",[16,23745,23746],{},[224,23747,23574],{},[16,23749,23750],{},[32,23751],{"alt":34,"src":23752},"https:\u002F\u002Flh3.googleusercontent.com\u002F7rizADbS5jYY9I1mfAyvoweqYoavvQN7igskjPxtlvtWz7R3PB3YioQlRStrZk59s0wQkq8TsWvVkQp5wT6vvjAdiFSRDqR6foIT2rnTo_TmKDB_duqHhUgejXA82_3C1CrUkLDGOumct_cDedSDfp1MDRqIl0kbFrfokqZtT40vQwCUxJXewLP8xg",[16,23754,23755,23757],{},[224,23756,22468],{}," Pozycje regularnie rosną, a nowe frazy zaczęły się pojawiać. Słowa kluczowe, które notują spadek, nie są związane z intencją tej podstrony. Spadek frazy “kawa dilmah” jest odpowiedni ponieważ ten adres URL jej nie dotyczy.",[12,23759,23761,947,23763],{"id":23760},"adres-url-httpskawawbiurzeplproducentrichmont",[224,23762,23547],{},[182,23764,23464],{"href":23464,"rel":23765},[349],[16,23767,23768],{},[224,23769,23555],{},[16,23771,23772],{},[32,23773],{"alt":34,"src":23774},"https:\u002F\u002Flh4.googleusercontent.com\u002F2EzAyD6zWpLangwyLkFiPYahFmp6jCiXiEoOyzRS3Z5y4UsV56ebMC7lO0xKayrAiH4euTAmIT6LATu6m3ji61mDgL68P7PSiOiuGGIfLieDEeUYODTgfSJetfz6pP-HnZnYfxrWtdO8GsLq_Mi0qgm5t6t127n8ACVZQ90br_5XbFOtyOsIr4PrWQ",[16,23776,23777],{},[224,23778,19368],{},[16,23780,23781],{},[32,23782],{"alt":34,"src":23783},"https:\u002F\u002Flh4.googleusercontent.com\u002FAGbKQhvKRUrAZH7IHEaxA8a0Afu3UVlO_imj5mTz7qocbase0KG5Wwg8KEvpZJ2ce7ekbS6EcolMihbN7VSH-CW8QDKOApVDXvvyLBfQtRP9HQUER4gF2hY08KjIRvEbIsVS25UJj3Qp-SCUcA04NshNozBVX3IfoOtpUfg4dPkiNp2N22OhvZx1RQ",[16,23785,23786],{},[224,23787,23574],{},[16,23789,23790],{},[32,23791],{"alt":34,"src":23792},"https:\u002F\u002Flh5.googleusercontent.com\u002FhHv106HK-gskWyJaBU5Ly5N09CGKLzkHRkMZBR0Tr_hZ8eqbxRtk5H84orzeuJc52kTcRJVvZj1_C69aLCZUWHm6et-ISdWdSyN84J8yf0mecWxpIHqSBwsVwhyy2Dh0BMPfXRTRNWTCY3aiwxyyy5KVvLQ7Ds2-qk6Lvrb3W3x89XqsrxeFUVe1HA",[16,23794,23795,23797],{},[224,23796,22468],{}," Wzrost fraz spoza TOP10 do TOP10 – dlatego widać ogromny wzrost wyświetleń tego adresu URL. Kliknięcia dopiero zaczynają rosnąć, ale przy tym wzroście należy się spodziewać jeszcze większych wzrostów.",[12,23799,23801,947,23803],{"id":23800},"adres-url-httpskawawbiurzeplkawa-mrozona-przepis",[224,23802,23547],{},[182,23804,23452],{"href":23452,"rel":23805},[349],[16,23807,23808,23810],{},[224,23809,23555],{}," – pomijam raport ponieważ jest spadek, który jest spowodowany spadkiem zainteresowania.",[16,23812,19368],{},[16,23814,23815],{},[32,23816],{"alt":34,"src":23817},"https:\u002F\u002Flh6.googleusercontent.com\u002FoPPykcN4WfIlI8rI7iRaUskqpnYcNN6hSZOMAivO5rkBJ19vswNCoH814zmdRYnYPnlHstEqUTupnXAlI06vbtcvyuwh4F2XuCH3QJE4Fz36xdbHwPk_WIbJh1Iojg056oQHZn318UIWaPtPItgF_T20oTh33FX4g0ffTlU_2U8IhSt87y8VDrJksA",[16,23819,23820],{},[32,23821],{"alt":34,"src":23822},"https:\u002F\u002Flh3.googleusercontent.com\u002FtoPoKNR30Ktx7CBEEHo1sy3L_zAwvCw6aAlTajYbn3xQCKJ3cU3_8jNAKPP2bSfm9u-aYBCtXuojouVLWK2z8X9DddEgzCl8Fpke2xIxN-nInwbFVeQRJXm3-61eEyCz3h7EimliCNzB0OsOvl3tii_PX4C_ZmRJNzR3Mkfp-1NG5jx8s9E8wRFm7w",[16,23824,23825,23827],{},[224,23826,22468],{}," Wzrost pozycji fraz jest bardzo duży. Bardzo duży wzrost pozycji spoza TOP10 do TOP10.",[12,23829,23830,227],{"id":817},[224,23831,818],{},[16,23833,23834],{},"Podsumowując dla całego serwisu wzrost kliknięć tygodnia przed rozpoczęciem kampanii do ostatniego pełnego tygodnia września.",[16,23836,23837],{},[32,23838],{"alt":34,"src":23839},"https:\u002F\u002Flh5.googleusercontent.com\u002Fxcq43flPSCkB6ya9bcAqzkKKRtaQBcLSsLL9Ch8OOAsPhG30LvCrAPA5eXdlA92m7W1teMSlVs4UWU0OCeH7qm9yGoPLDXXF0-hVMXq2e7CROMAgdHyh05CX6noQMabAQvfFmdWFG8nzeyVkHPz0N2o8QL0x5hZd79SeZjdgziZhBw2noCe7TGpWFg",[16,23841,23842],{},"Wzrost kliknięć wynosi już 48%, a średnia pozycja dla całej witryny wzrosła o 0,7. I to w zaledwie 4 tygodnie. Mimo to w najbliższym czasie spodziewamy się jeszcze poprawienia tych wyników. Pagerank po witrynie nie rozchodzi się jeden dzień i potrzeba kilku tygodni aby zwiększona wartość dotarła do każdego zakamarka witryny internetowej.",[16,23844,17842,23845,23850,23851,23339],{},[182,23846,23848],{"href":20606,"rel":23847},[349],[224,23849,17846],{}," w kilkadziesiąt sekund. Narzędziu, które bierze pod uwagę więcej czynników, z większej liczby narzędzi niż specjalista SEO (na podstawie badania ",[182,23852,17852],{"href":17850,"rel":23853},[349],[16,23855,23856,23857],{},"Daj szansę swojej domenie, skorzystaj z Link Plannera: ",[182,23858,17859],{"href":17859,"rel":23859},[349],[16,23861,23862,23863],{},"Macie pytania? Chcecie więcej? 🙂 Dajcie nam znać na ",[182,23864,648],{"href":645},[16,23866,23867,23868,23870,23871,10027,23874],{},"A jeśli chcecie lepiej poznać narzędzie Link Planner, zapiszcie się na bezpłatny webinar!",[269,23869],{},"\nJuż ",[224,23872,23873],{},"12 października 2022 o 12:00",[182,23875,23878],{"href":23876,"rel":23877},"https:\u002F\u002Flinkhouse.pl\u002Fwebinar-linkplanner\u002F",[349],[224,23879,23880],{},"Zapisy tutaj!",{"title":34,"searchDepth":190,"depth":190,"links":23882},[23883,23884,23885,23886,23887,23888,23890,23892,23894,23896,23898,23900],{"id":23388,"depth":190,"text":23389},{"id":19263,"depth":190,"text":18866},{"id":6355,"depth":190,"text":23478},{"id":17617,"depth":190,"text":23486},{"id":6443,"depth":190,"text":23494},{"id":23544,"depth":190,"text":23889},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002Fjaki-ekspres-do-kawy-do-domu\u002F",{"id":23587,"depth":190,"text":23891},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002File-kofeiny-ma-kawa\u002F",{"id":23631,"depth":190,"text":23893},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002Fjakie-szklanki-do-kawy\u002F",{"id":23719,"depth":190,"text":23895},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002Fproducent\u002Fdallmayr\u002F",{"id":23760,"depth":190,"text":23897},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002Fproducent\u002Frichmont\u002F",{"id":23800,"depth":190,"text":23899},"Adres URL: https:\u002F\u002Fkawawbiurze.pl\u002Fkawa-mrozona-przepis\u002F",{"id":817,"depth":190,"text":23901},"Podsumowanie ","2022-10-10","Niedawno na naszej platformie miała miejsce premiera nowego narzędzia – Link Planner –  które samodzielnie dobiera linki do kampanii, w oparciu o system sztucznej inteligencji.  Aby przete","\u002Fblog\u002Fimages\u002Flink-planner-case-study-kawawbiurze-pl.png",{},"\u002Fblog\u002Flink-planner-case-study-kawawbiurze-pl",{"title":23383,"description":23903},"blog\u002Flink-planner-case-study-kawawbiurze-pl","TWlUMBaUWkFVbetyUyx0Ob-NfYaLxa--qJcTyqbfuxw",{"id":23911,"title":23912,"author":377,"body":23913,"category":1313,"coverStyle":197,"date":24277,"description":24278,"excerpt":197,"extension":200,"image":24279,"meta":24280,"navigation":203,"path":24281,"readTime":6251,"seo":24282,"seoDescription":197,"stem":24283,"__hash__":24284},"blog\u002Fblog\u002Flink-building-w-polsce-2022-wyniki-badania.md","Link Building w Polsce 2022 – wyniki badania",{"type":9,"value":23914,"toc":24265},[23915,23918,23921,23930,23933,23937,23940,23945,23948,23953,23956,23960,23963,23968,23974,23978,23981,23986,23991,23995,23998,24003,24008,24011,24095,24100,24105,24108,24117,24121,24124,24130,24138,24151,24154,24159,24162,24165,24168,24171,24174,24177,24180,24189,24194,24197,24202,24205,24210,24213,24218,24227,24232,24235,24239,24242,24246,24255,24259],[16,23916,23917],{},"Za nami kolejna edycja przeprowadzonego przez nas badania Link Building w Polsce, które miało na celu sprawdzenie istniejących trendów link buildingowych w naszym kraju. ",[16,23919,23920],{},"Ocenie zostało poddane zaangażowanie w powstanie kampanii link buildingowych. W rezultacie poznaliśmy czas, narzędzia, wskaźniki oraz inne dodatkowe czynniki, za pomocą których kampanie są przygotowywane przez specjalistów i nie tylko. ",[16,23922,23923,23924,23929],{},"Informacje uzyskane w ankiecie były potwierdzeniem, iż zmiany w przygotowywaniu kampanii link buildingowych są konieczne. I tak przedstawiamy Wam krok milowy – nasz autorski parametr Link Score, używany w narzędziu ",[182,23925,23927],{"href":20606,"rel":23926},[349],[224,23928,14992],{},". Jest on oparty o system sztucznej inteligencji, który uwzględnia ponad 30 czynników on-site oraz off-site, a także parametry oferty, na które również bardzo mocno zwracacie uwagę podczas planowania kampanii i które bezpośrednio wpływają na skuteczność linków.",[16,23931,23932],{},"Wyniki dostępne są poniżej, w związku z tym zaparzcie kubek gorącej kawy i zapraszamy do lektury!",[12,23934,23936],{"id":23935},"demografia-kto-wziął-udział-w-badaniu","Demografia – Kto wziął udział w badaniu?",[16,23938,23939],{},"W krótkim czasie udało nam się zebrać ponad 270 odpowiedzi. Aby jak najlepiej poznać obowiązujące trendy zbadaliśmy zaangażowanie w SEO oraz środowisko pracy respondentów.",[16,23941,23942],{},[32,23943],{"alt":34,"src":23944},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FNEW-1-e1665063398731.png",[16,23946,23947],{}," Znaczna część ankietowanych osób to freelancerzy oraz specjaliści SEO pracujący w agencji. Wśród badanych znaleźli się również marketingowcy zajmujący się również SEO, specjaliści SEO pracujący inhouse, właściciele agencji, a także właściciele e-commerców.",[16,23949,23950],{},[32,23951],{"alt":34,"src":23952},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FZa-SEO-ilu-klientow-domen-odpowiadasz_-1.png",[16,23954,23955],{},"Większość ankietowanych odpowiada za więcej niż 2 strony. Znaczna część jednak oświadcza, iż odpowiada nawet za więcej niż 10 stron, co jest znaczną ilością.",[220,23957,23959],{"id":23958},"jakie-doświadczenie-w-seo-posiadasz","Jakie doświadczenie w SEO posiadasz?",[16,23961,23962],{}," Zapytaliśmy respondentów również o ich staż w branży, oraz o to, jak oceniają swoją wiedzę. Wyniki prezentują się następująco:",[16,23964,23965],{},[32,23966],{"alt":34,"src":23967},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FStaz-w-SEO.png",[16,23969,23970,23973],{},[32,23971],{"alt":34,"src":23972},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FJak-oceniasz-swoja-wiedze-w-Off-Site-SEO-w-skali-od-1-do-5_-1.png","Znaczna część ankietowanych ocenia swoją wiedzę bardzo wysoko – na 4 i 5.",[220,23975,23977],{"id":23976},"zatrudnienie-w-firmach-a-specjaliści-seo","Zatrudnienie w firmach a specjaliści SEO",[16,23979,23980],{}," Poniższe wyniki określają liczbę specjalistów SEO w firmach oraz agencjach, a także ogólny rozmiar firm\u002Fagencji.",[16,23982,23983],{},[32,23984],{"alt":34,"src":23985},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FLiczba-specjalistow-SEO-w-Twojej-firmie_agencji_.png",[16,23987,23988],{},[32,23989],{"alt":34,"src":23990},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FAAA-_-pracownicy-agencji-1-e1665062890427.png",[12,23992,23994],{"id":23993},"zasoby-pieniądze-i-czas-a-link-building","Zasoby – pieniądze i czas, a link building",[16,23996,23997],{},"Według ankietowanych ich budżet na działania link buildingowe nie malał w ostatnich miesiącach. Większość odpowiedzi informuje o tym, iż budżety pozostały niezmienne, lub wzrosły.",[16,23999,24000],{},[32,24001],{"alt":34,"src":24002},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002Fxddd.png",[16,24004,24005],{},[32,24006],{"alt":34,"src":24007},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FJaki-masz-sredni-budzet-na-dzialania-link-buildingowe-kampania-per-domena_.png",[16,24009,24010],{},"Średni budżet na działania link buildingowe to 2807,97 zł. Jest to o 15% więcej niż w roku poprzedzającym, a prawie 1000 zł więcej niż dwa lata temu.",[10083,24012,24014,24023],{"style":24013},"border: none; border-collapse: collapse;",[24015,24016,24017,947,24021],"colgroup",{},[24018,24019],"col",{"width":24020},100,[24018,24022],{"width":24020},[10086,24024,24025,24046,24063,24079],{},[10089,24026,24028,24039],{"style":24027},"height: 15.75pt;",[10092,24029,24031],{"style":24030},"vertical-align: bottom; padding: 2pt 2pt 2pt 2pt; overflow: hidden; overflow-wrap: break-word; border: solid #cccccc 0.75pt;",[16,24032,24035],{"dir":24033,"style":24034},"ltr","line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 0pt;",[16273,24036,24038],{"style":24037},"font-size: 10pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;","Rok",[10092,24040,24041],{"style":24030},[16,24042,24043],{"dir":24033,"style":24034},[16273,24044,24045],{"style":24037},"Średni budżet",[10089,24047,24048,24056],{"style":24027},[10092,24049,24050],{"style":24030},[16,24051,24052],{"dir":24033,"style":24034},[16273,24053,24055],{"style":24054},"font-size: 10pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;","2020",[10092,24057,24058],{"style":24030},[16,24059,24060],{"dir":24033,"style":24034},[16273,24061,24062],{"style":24054},"1894,9",[10089,24064,24065,24072],{"style":24027},[10092,24066,24067],{"style":24030},[16,24068,24069],{"dir":24033,"style":24034},[16273,24070,24071],{"style":24054},"2021",[10092,24073,24074],{"style":24030},[16,24075,24076],{"dir":24033,"style":24034},[16273,24077,24078],{"style":24054},"2438,62",[10089,24080,24081,24088],{"style":24027},[10092,24082,24083],{"style":24030},[16,24084,24085],{"dir":24033,"style":24034},[16273,24086,24087],{"style":24054},"2022",[10092,24089,24090],{"style":24030},[16,24091,24092],{"dir":24033,"style":24034},[16273,24093,24094],{"style":24054},"2807,97",[16,24096,24097],{},[32,24098],{"alt":34,"src":24099},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FIle-godzin-poswiecasz-na-zaplanowanie-kampanii-link-buildingu-dla-1-domeny-klienta_-1.png",[16,24101,24102],{},[32,24103],{"alt":34,"src":24104},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FAAA-jak-czesto-kampania-1.png",[16,24106,24107],{},"Zaplanowanie kampanii link buildingowej zajmuje średnio co miesiąc 2-3 godziny pracy dla jednego klienta. Biorąc pod uwagę, iż specjalista SEO posiada średnio około 10 klientów to jest to już 20-30 godzin pracy miesięcznie, na planowanie wyłącznie kampanii link buildingowej! To już 360 godzin w skali roku!",[16,24109,24110,24111],{},"Oszczędzanie czasu jest jedną z głównych zalet Link Plannera. Niweluje on czas przygotowania kampanii link buildingowej już nawet do 60 sekund. Jeśli chcesz dowiedzieć się więcej ",[182,24112,24114],{"href":20606,"rel":24113},[349],[224,24115,24116],{},"jak działa Link Planner kliknij tutaj.",[12,24118,24120],{"id":24119},"strategie-narzędzia-taktyki-link-buildingu","Strategie, narzędzia, taktyki link buildingu",[16,24122,24123],{},"Przedstawiamy informację odnośnie trendów w strategii planowania kampanii link buildingowych. Sprawdziliśmy ile oraz jakie wskaźniki są wykorzystywane najczęściej do oceny miejsca do pozyskiwania linka. Zapytaliśmy ankietowanych również o to z jakich narzędzi korzystają. ",[16,24125,24126,24129],{},[32,24127],{"alt":34,"src":24128},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FIle-wskaznikow-poza-cena-wykorzystujesz-do-oceny-miejsca-do-pozyskania-linka_.png","Ponad połowa ankietowanych stwierdza, iż aby ocenić odpowiednio miejsce na którym umieści link korzysta z przynajmniej 5 wskaźników oprócz ceny. ",[16,24131,24132,24135,24137],{},[32,24133],{"alt":34,"src":24134},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FJakie-to-wskazniki_-1-2.png",[269,24136],{},"\nW top 4 wskaźników na które uczestnicy zwracają największą uwagę są:",[51,24139,24140,24143,24145,24148],{},[54,24141,24142],{},"Ruch",[54,24144,7429],{},[54,24146,24147],{},"Widoczność",[54,24149,24150],{},"Domain Rating (Ahrefs)",[16,24152,24153],{},"Oprócz powyższych na uwagę zasługują również domeny odsyłające, linki zewnętrzne oraz Trust Flow. ",[16,24155,24156],{},[32,24157],{"alt":34,"src":24158},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FZ-ilu-narzedzi-korzystasz-planujac-kampanie-link-buildingu-dla-klienta_.png",[16,24160,24161],{},"Większość ankietowanych wykorzystuje co najmniej 5 narzędzi do oceny miejsca do pozyskania linka. Miesięczny koszt optymalnych planów najpopularniejszych narzędzi to:",[16,24163,24164],{},"Ahrefs – 199 $ ",[16,24166,24167],{},"Majestic – 99,99 $",[16,24169,24170],{},"Semrush – 99,95 $ ",[16,24172,24173],{},"Senuto – 49 $",[16,24175,24176],{},"Surfer – 99 $",[16,24178,24179],{},"Semstorm – 49 $",[16,24181,24182,24183,24188],{}," Przygotowując kampanię w ",[182,24184,24186],{"href":20606,"rel":24185},[349],[224,24187,17846],{}," – Twoje wydatki na narzędzia mogą wynosić 0. Dane otrzymujesz w szczegółach oferty.",[16,24190,24191],{},[32,24192],{"alt":34,"src":24193},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FJakie-to-narzedzia_-1.png",[16,24195,24196],{},"Najwięcej osób korzysta z narzędzia Ahrefs. Wcześniej parametr Domain Rating z Ahrefsa został też wskazany jako jeden z najbardziej ważnych przy planowaniu kampanii. W narzędziach pojawił się również Linkhouse, za co dziękujemy! W naszej platformie zbieramy nie tylko wskazane przez uczestników ankiety parametry domen, ale udostępniamy je dla Was za darmo. ",[16,24198,24199],{},[32,24200],{"alt":34,"src":24201},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FJakie-rodzaje-linkow-pozyskujesz_-1-1.png",[16,24203,24204],{}," Mocno wyróżniającymi się rodzajami linków są artykuły sponsorowane. Są one dobrym i szybkim sposobem na podbicie widoczności swojej domeny – stąd ich popularność. ",[16,24206,24207],{},[32,24208],{"alt":34,"src":24209},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FLinki-o-jakim-atrybucie-rel-aktywnie-pozyskujesz-dla-swoich-projektow_-1.png",[16,24211,24212],{},"Oprócz oczywistego braku atrybutu (czyli linki “follow”) dużą popularnością cieszą się również linki o atrybucie nofollow, co dla niektórych może być sporym zaskoczeniem. Przypominamy, iż linki z atrybutami rel o wartości sponsored oraz UGC nie przenoszą mocy do strony docelowej więc ich kupowanie nie podnosi wartości Twojej witryny. Jeżeli robisz to dla SEO to od dzisiaj przestań bo przepalasz swój budżet. ",[16,24214,24215],{},[32,24216],{"alt":34,"src":24217},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FCzy-przygotowujac-kampanie-link-buildingu-analizujesz-linki-konkurencji_-.png",[16,24219,24220,24221,24226],{},"Zdecydowana większość respondentów określiła, iż badają linki konkurencji planując kampanię link buildingowe.  Jeśli chcesz wyszukać linki konkurencji i zakupić takie same, polecamy ",[182,24222,24224],{"href":5008,"rel":24223},[349],[224,24225,11950],{},", dzięki któremu wykonasz to w kilka minut.",[16,24228,24229],{},[32,24230],{"alt":34,"src":24231},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FCzy-wykonujesz-testy-zwiazane-z-link-buildingiem_.png",[16,24233,24234],{},"Ponad połowa ankietowanych poinformowała, iż wykonują testy związane z link buildingiem. Zapraszamy do podzielenia się wynikami, na kolejnych Barcampach współorganizowanych przez Linkhouse!",[220,24236,24238],{"id":24237},"podsumowanie-całość-w-kilku-zdaniach","Podsumowanie – całość w kilku zdaniach",[16,24240,24241],{},"Uśredniając wszelkie wyniki czas na przygotowanie kampanii dla jednego klienta (jednej domeny) to około 2-3 godziny miesięcznie. Aby przygotować skuteczną kampanię – potrzebna jest odpowiednia wiedza na temat czynników wpływających na wartość linka oraz umiejętność łączenia danych z różnych źródeł. Do analizy potrzebujecie często przynajmniej 4 narzędzi tj. Ahrefs, Majestic, Google Search Console czy Senuto. Możecie ciągle poświęcać na to sporo czasu i pieniędzy lub w tym czasie np. znaleźć linki, które wypadły z indeksu i spróbować je przywrócić, aby z powrotem działały na Twoją korzyść. Linkhouse jest już w trakcie tworzenia dla Was pewnego rozwiązania…",[220,24243,24245],{"id":24244},"link-planner-odpowiedź-na-prawie-wszystkie-potrzeby","Link Planner – odpowiedź na (prawie) wszystkie potrzeby",[16,24247,24248,24249,24254],{},"Nie ukrywamy, iż wyniki ankiety były jedynie potwierdzeniem naszych obserwacji oraz bezpośrednich rozmów z Wami. Aby wykonać kampanię link buildingową należy posiadać odpowiednią wiedzę, czas oraz narzędzia. Wiedząc, że na planowanie kampanii poświęcacie dużo czasu, a narzędzia są coraz droższe – wyszliśmy na przeciw Waszym potrzebom. Stworzyliśmy narzędzie na bazie sztucznej inteligencji, które bierze pod uwagę nie tylko najważniejsze czynniki wymienione przez ankietowanych, ale też inne przetestowane przez nas wcześniej parametry, które są ważne przy ocenie miejsca do umieszczania linka. Czas kampanii dzięki niemu z 2-3 godzin miesięcznie zmniejszy się do nawet 60 sekund. Przetestuj ",[182,24250,24252],{"href":20606,"rel":24251},[349],[224,24253,14992],{},", narzędzie które bierze pod uwagę więcej czynników, z większej liczby narzędzi niż specjalista SEO. Dodatkowo daje możliwość personalizowania ustawień. Narzędzie to jest cały czas rozwijane aby jak najlepiej sprostać oczekiwaniom.",[220,24256,24258],{"id":24257},"jakich-pytań-zabrakło-w-tej-edycji-badania","Jakich pytań zabrakło w tej edycji badania?",[16,24260,24261,24262,24264],{},"Chętnie dowiemy się na jakie pytania chcielibyście jeszcze otrzymać odpowiedź. Napiszcie na ",[182,24263,648],{"href":645},", a w kolejnej edycji badania link buildingu postaramy się wziąć je pod uwagę.",{"title":34,"searchDepth":190,"depth":190,"links":24266},[24267,24271,24272],{"id":23935,"depth":190,"text":23936,"children":24268},[24269,24270],{"id":23958,"depth":359,"text":23959},{"id":23976,"depth":359,"text":23977},{"id":23993,"depth":190,"text":23994},{"id":24119,"depth":190,"text":24120,"children":24273},[24274,24275,24276],{"id":24237,"depth":359,"text":24238},{"id":24244,"depth":359,"text":24245},{"id":24257,"depth":359,"text":24258},"2022-10-06","Za nami kolejna edycja przeprowadzonego przez nas badania Link Building w Polsce, które miało na celu sprawdzenie istniejących trendów link buildingowych w naszym kraju.    Ocenie zostało poddane zaan","\u002Fblog\u002Fimages\u002Flink-building-w-polsce-2022-wyniki-badania.png",{},"\u002Fblog\u002Flink-building-w-polsce-2022-wyniki-badania",{"title":23912,"description":24278},"blog\u002Flink-building-w-polsce-2022-wyniki-badania","xYylBzd3dZQ7MEPTJkgrirEg5GRHDBq1juArOrMDI2Q",{"id":24286,"title":24287,"author":377,"body":24288,"category":5063,"coverStyle":197,"date":24390,"description":24391,"excerpt":197,"extension":200,"image":24392,"meta":24393,"navigation":203,"path":24394,"readTime":370,"seo":24395,"seoDescription":197,"stem":24396,"__hash__":24397},"blog\u002Fblog\u002Fwebinar-link-planner-stworz-kampanie-link-buildingu-w-minute.md","Webinar: Link Planner — stwórz kampanię link buildingu w minutę",{"type":9,"value":24289,"toc":24386},[24290,24292,24309,24332,24340,24347,24352,24358,24363,24382],[12,24291,20684],{"id":20683},[16,24293,20687,24294,24297,24298,227,24304,24306,227],{},[224,24295,24296],{},"12 października (środa) o 12:00"," zapraszamy Was na bezpłatny webinar, który poświęcony będzie ",[224,24299,24300],{},[182,24301,24303],{"href":20606,"rel":24302},[349],"Link Plannerowi:",[269,24305],{},[224,24307,24308],{},"„Jak stworzyć kampanię link buildingu w mniej niż minutę?”",[16,24310,24311,24312,24314,24316,24317,24319,24321,24322,24324,24326,24327,24329,24331],{},"Na spotkaniu odpowiemy m.in. na pytania:",[269,24313],{},[32,24315],{"alt":20494,"src":20495}," Czy AI jest w stanie przygotować wartościową kampanię link buildingową?",[269,24318],{},[32,24320],{"alt":20494,"src":20495}," Jak zaplanować kampanię link buildingu w mniej niż minutę?",[269,24323],{},[32,24325],{"alt":20494,"src":20495}," Czy da się stworzyć kampanię bez doświadczenia w SEO?",[269,24328],{},[32,24330],{"alt":20494,"src":20495}," Jak korzystać z narzędzia Link Planner, aby osiągnąć najlepsze wyniki?",[16,24333,24334,20532,24336,24338,20538],{},[224,24335,20531],{},[269,24337],{},[224,24339,21332],{},[16,24341,24342],{},[224,24343,24344],{},[182,24345,20547],{"href":23876,"rel":24346},[349],[16,24348,24349],{},[32,24350],{"alt":34,"src":24351},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FFrame-369-1-768x402.png",[12,24353,24355],{"id":24354},"przetestuj-link-planner",[224,24356,24357],{},"Przetestuj Link Planner",[16,24359,24360,24362],{},[224,24361,14992],{}," to najnowocześniejsze narzędzie Linkhouse oparte o system sztucznej inteligencji, które przygotuje i zrealizuje kampanię link buildingową za Ciebie! ",[51,24364,24365,24374],{},[54,24366,24367],{},[224,24368,24369],{},[182,24370,24373],{"href":24371,"rel":24372},"https:\u002F\u002Flinkhouse.pl\u002Flink-planner-nowoczesne-narzedzie-do-link-buildingu\u002F",[349],"Przeczytaj instrukcję Link Plannera",[54,24375,24376],{},[224,24377,24378],{},[182,24379,24381],{"href":17859,"rel":24380},[349],"Zobacz narzędzie w panelu",[16,24383,20571,24384],{},[182,24385,648],{"href":645},{"title":34,"searchDepth":190,"depth":190,"links":24387},[24388,24389],{"id":20683,"depth":190,"text":20684},{"id":24354,"depth":190,"text":24357},"2022-10-04","Weź udział w webinarze  Już 12 października (środa) o 12:00 zapraszamy Was na bezpłatny webinar, który poświęcony będzie Link Plannerowi: „Jak stworzyć kampanię link buildingu w mniej niż minutę","\u002Fblog\u002Fimages\u002Fwebinar-link-planner-stworz-kampanie-link-buildingu-w-minute.png",{},"\u002Fblog\u002Fwebinar-link-planner-stworz-kampanie-link-buildingu-w-minute",{"title":24287,"description":24391},"blog\u002Fwebinar-link-planner-stworz-kampanie-link-buildingu-w-minute","W6loMl39cZ0-FV8lXCWBAecwA26KzKJs8El957te26Y",{"id":24399,"title":24400,"author":377,"body":24401,"category":1313,"coverStyle":197,"date":24527,"description":24528,"excerpt":197,"extension":200,"image":24529,"meta":24530,"navigation":203,"path":24531,"readTime":858,"seo":24532,"seoDescription":197,"stem":24533,"__hash__":24534},"blog\u002Fblog\u002Frelacja-z-konferencji-seo-poland-2022.md","Relacja z Konferencji SEO Poland 2022",{"type":9,"value":24402,"toc":24525},[24403,24408,24413,24416,24443,24448,24451,24466,24469,24474,24479,24482,24487,24490,24495,24500,24503,24506,24509,24514,24517,24520],[16,24404,24405,227],{},[224,24406,24407],{},"16 września 2022 w ICE Kraków odbyła się współorganizowana przez nas największa konferencja dla polskiej branży SEO. Połączyła w sobie ponad 600 uczestników, kilkunastu prelegentów-specjalistów, masę atrakcji oraz niezapomniane afterparty. Poza przekazaniem uczestnikom solidnej dawki wiedzy, został wyłoniony także Mistrz Polski w SEO 2022!  Sporo się działo – sprawdźcie sami!",[16,24409,24410],{},[224,24411,24412],{},"Inspiracje i wskazówki dla specjalistów SEO",[16,24414,24415],{},"Pierwsza edycja wydarzenia rozpoczęła się równo o godzinie 14:00, gdzie na sali konferencyjnej powitała wszystkich prowadząca wydarzenie Aleksandra Szwed – aktorka, piosenkarka i konferansjerka znana m.in. z serialu “Rodzina Zastępcza”. Główną częścią konferencji SEO Poland były oczywiście merytoryczne prelekcje. Na scenie głównej wystąpiło łącznie 14 prelegentów, w tym aż dziewięciu znanych w branży ekspertów, którzy niejednokrotnie już przemawiali publicznie na tematy związane z SEO:",[16,24417,24418,24419,24421,24422,24424,24425,24427,24428,24430,24431,24433,24434,24436,24437,24439,24440,24442],{},"✔️ Michał Suski – “Proces SEO skalowany sztuczną inteligencją”",[269,24420],{},"\n✔️ Michał Wacławski – “W jaki sposób raportować SEO, żeby szef był zadowolony?”",[269,24423],{},"\n✔️ Szymon Słowik – “Google, zindeksuj mnie proszę (na zawsze)”",[269,24426],{},"\n✔️ Sebastian Heymann – “Link Planner – jak oszczędzić czas i pieniądze?”",[269,24429],{},"\n✔️ Kasia Baranowska – “Dwóch SEOwców – trzy opinie… O tym co tak naprawdę jest najważniejsze w SEO?”",[269,24432],{},"\n✔️ Jadwiga Dabińska – “Zero content waste, czyli jak wykorzystać treść na kilka sposobów i oszczędzać”",[269,24435],{},"\n✔️ Krzysztof Marzec – “Jak wiedzę z Google Ads zastosować do SEO?”",[269,24438],{},"\n✔️ Robert Niechciał – “Czym jest i będzie content w świecie Google?”",[269,24441],{},"\n✔️ Sławek Borowy – “SEO w dużym formacie: jak zdobywać i rozwijać kampanie dla dużych marek”",[16,24444,24445],{},[32,24446],{"alt":34,"src":24447},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002F5-lh-1024x355.jpg",[16,24449,24450],{},"Nie zabrakło jednak także miejsca dla debiutantów. Innowacyjny model przemówienia – elevator pitch – pozwolił na pięciominutowe wystąpienia pięciu prelegentów:",[16,24452,24453,24454,24456,24457,24459,24460,24462,24463,24465],{},"✔️ Jakub Stolarczyk – “Google Discover. Jak «przy okazji» sięgnąć po dodatkowy ruch?”",[269,24455],{},"\n✔️ Bartosz Perz – “Backlinks scoring – czyli potencjał i opłacalność linków zewnętrznych w liczbach”",[269,24458],{},"\n✔️ Piotr Kaleta – “To Kult cargo blokuje klienta! Jak zatem przekonać go do siebie?”",[269,24461],{},"\n✔️ Robert Głowacki – “Excel czy slajdy – gdzie tak naprawdę zaczyna się SEO?”",[269,24464],{},"\n✔️ Milena Fietko – “Jak dojść w 5 minut (…)?”",[16,24467,24468],{},"Pomimo wielu ciekawych prelekcji, najbardziej wyczekiwaliśmy jednak wystąpienia Sebastiana Heymanna, który reprezentował Linkhouse w roli prelegenta. Reprezentacja naszej firmy kibicowała mu dzielnie, kiedy wychodził na scenę i z zapartym tchem słuchała każdego słowa prezentacji, której temat został wyjawiony dopiero po jej rozpoczęciu… A o czym ona była? Czytajcie dalej! 🙂 ",[16,24470,24471],{},[32,24472],{"alt":34,"src":24473},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002F4-lh-1024x283.jpg",[16,24475,24476],{},[224,24477,24478],{},"Premiera narzędzia Link Planner",[16,24480,24481],{},"Podczas konferencji miało miejsce bardzo ważne wydarzenie dla naszej firmy i całej branży, czyli premiera nowego narzędzia na platformie. Długo owiana tajemnicą prelekcja Sebastiana Heymanna, SEO R&D Partnera w Linkhouse, zapoczątkowała spore zmiany w obszarze link buildingu. Temat niespodzianka ukrywał w sobie bowiem pewną nowość – Link Planner, czyli najnowocześniejsze narzędzie SEO oparte o system sztucznej inteligencji. Po prezentacji na stanowisku Linkhouse wszyscy uczestnicy konferencji mogli przetestować narzędzie w gronie pracowników BOK, którzy odpowiadali na wszystkie ich pytania. Dziękujemy wszystkim, którzy tłumnie przybyli zaspokoić swoją ciekawość i porozmawiać z nami o naszych rozwiązaniach! 🙂 ",[16,24483,24484],{},[32,24485],{"alt":34,"src":24486},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002F2-lh-1024x457.jpg",[16,24488,24489],{},"Cieszymy się, że tyle osób było zainteresowanych naszą premierą. Link Planner pozwala bowiem zaplanować kampanię każdemu, nawet bez doświadczenia w SEO. Weryfikuje on potencjał, ocenia jakość portali w bazie i optymalnie wykorzystuje budżet. Efektem czego przygotowanie kampanii link buildingowej trwa mniej niż minutę. ",[16,24491,24492,227],{},[224,24493,24494],{},"Podgląd Link Plannera możecie zobaczyć tutaj:",[16,24496,24497],{},[224,24498,24499],{},"Networking i atrakcje na wydarzeniu",[16,24501,24502],{},"Prelekcje to jednak nie wszystko, czego uczestnicy mogli doświadczyć podczas konferencji. Jedną z głównych atrakcji były Mistrzostwa Polski w SEO, podczas których setki uczestników brały udział w interaktywnym quizie wiedzy SEO na najwyższym poziomie. Pytania nie były łatwe, co pokazywała wciąż zmieniająca się czołówka w tabeli wyników. Walka trwała do ostatnich minut, jednak ostatecznie udało się wyłonić Mistrza Polski w SEO 2022, którym został Daniel Jędrysik z Agencji KS.",[16,24504,24505],{},"Dla uczestników przygotowana była także strefa ze stoiskami, gdzie mogli m.in. wziąć udział w konkursach z nagrodami, poznać ofertę narzędzi i usług Partnerów konferencji, przejechać się symulatorem toru wyścigowego czy pograć na PlayStation. Dostępna była dla nich także strefa gastronomiczna, w której mieli możliwość znaleźć zarówno zimne przekąski, jak i ciepłe dania obiadowe. ",[16,24507,24508],{},"Na naszym stoisku zapraszaliśmy uczestników do delektowania się czekoladą z fontanny, wychillowania na leżaczkach czy zobaczenia naszych nowości na platformie. Dla wszystkich odwiedzających Linkhouse dostępne były także darmowe gadżety – kubki oraz koszulki z różnorodnymi wzorami o tematyce link buildingu oraz SEO.",[16,24510,24511],{},[32,24512],{"alt":34,"src":24513},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002F1-lh-1024x496.jpg",[16,24515,24516],{},"Wieczorem konferencję podsumowało niesamowite afterparty, które rozpoczęło się występem śląskiego zespołu coverowego Wonder Years. Następnie na scenę wkroczył DJ Alphabet eventZ, który towarzyszył uczestnikom przez resztę wieczoru, dobierając odpowiednią muzykę do tańca i zabawy do wczesnych godzin porannych. ",[16,24518,24519],{},"Przez cały czas trwania wydarzenia uczestnicy mieli także możliwość rozmowy, dyskusji i wymiany doświadczeń z innymi specjalistami ze swojej branży. Nawiązywanie kontaktów oraz odświeżanie znajomości było integralną częścią networkingu, który miał miejsce w kuluarach konferencji. SEO Poland Conference to zdecydowanie event, który zintegrował branżę SEO i warto było wziąć w nim udział. Dziękujemy wszystkim, którzy do nas podchodzili, rozmawiali, dzielili się uśmiechem i dobrym słowem! To dzięki Wam konferencja była tak wyjątkowa! Sprawmy wspólnie, abyśmy za rok mogli spotkać się nie tylko w grupie ogólnopolskich specjalistów, ale też globalnych ekspertów SEO! 🙂 ",[16,24521,24522],{},[32,24523],{"alt":34,"src":24524},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2022\u002F09\u002F3-lh-1024x459.jpg",{"title":34,"searchDepth":190,"depth":190,"links":24526},[],"2022-09-27","16 września 2022 w ICE Kraków odbyła się współorganizowana przez nas największa konferencja dla polskiej branży SEO. Połączyła w sobie ponad 600 uczestników, kilkunastu prelegentów-specjalistów, masę","\u002Fblog\u002Fimages\u002Frelacja-z-konferencji-seo-poland-2022.jpg",{},"\u002Fblog\u002Frelacja-z-konferencji-seo-poland-2022",{"title":24400,"description":24528},"blog\u002Frelacja-z-konferencji-seo-poland-2022","HCx96pD_oYEUVOoZSNbVTDqMV0wzqAZuqEF3C9L7eKw",{"id":24536,"title":24537,"author":377,"body":24538,"category":24698,"coverStyle":197,"date":24699,"description":24700,"excerpt":197,"extension":200,"image":24701,"meta":24702,"navigation":203,"path":24703,"readTime":6251,"seo":24704,"seoDescription":197,"stem":24705,"__hash__":24706},"blog\u002Fblog\u002Fcontent-marketing-przyklady-dla-b2b.md","Content marketing: przykłady dla B2B",{"type":9,"value":24539,"toc":24681},[24540,24543,24547,24554,24561,24565,24568,24572,24583,24586,24590,24597,24600,24604,24611,24614,24617,24621,24628,24632,24634,24636,24638,24640,24642,24644,24646,24648,24650,24653,24655,24657,24660,24664,24667,24670,24672],[16,24541,24542],{},"Tworzenie i dostarczanie klientom wartościowych treści to jeden z podstawowych elementów content marketingu w relacji B2B. Jeśli zależy Ci na tym, by publikowane przez Ciebie treści wzbudzały zainteresowanie klientów i były jak najlepiej dopasowane do ich oczekiwań, będziesz potrzebować przede wszystkim dobrze przemyślanej strategii, która pozwoli Ci uniknąć niepotrzebnego chaosu oraz niepowodzeń. Jak zaplanować dobrą strategię content marketingową dla B2B?",[12,24544,24546],{"id":24545},"content-marketing-dla-b2b-korzyści","Content marketing dla B2B – korzyści ",[16,24548,24549,24550,24553],{},"Umiejętny content marketing znacznie ułatwi Ci nawiązywanie oraz utrzymywanie ",[224,24551,24552],{},"stałych, stabilnych relacji biznesowych",". Nastawienie na kontakty długofalowe jest wyjątkowo korzystne dla wszystkich zaangażowanych stron: im lepiej się znają, tym większą wiedzę mają na swój temat. Dzięki temu każda kolejna interakcja w przyszłości będzie dużo łatwiejsza i bardziej produktywna, co pozytywnie wpłynie nie tylko na Twoje wyniki sprzedaży i świadomość Twojej marki, ale i na komfort Twojej pracy. ",[16,24555,24556,24557,24560],{},"Publikowanie wartościowych treści może również ugruntować Twoją ",[224,24558,24559],{},"pozycję jako specjalisty"," w danej dziedzinie. Dbanie o wysoką jakość contentu może przynieść Twojej marce mnóstwo korzyści. Fachowe, merytoryczne publikacje sprawią, że klienci z dużym prawdopodobieństwem zobaczą w Tobie eksperta, który posiada szeroką wiedzę i jest godzien ich zaufania. W efekcie dużo chętniej będą korzystać z Twojej oferty, a Ty zyskasz również szacunek i uznanie w branży. ",[12,24562,24564],{"id":24563},"jak-powinien-wyglądać-skuteczny-content-marketing-dla-b2b","Jak powinien wyglądać skuteczny content marketing dla B2B?",[16,24566,24567],{},"Każda strategia content marketingowa powinna być skrupulatnie przygotowana i przemyślana. O czym warto pamiętać, by móc cieszyć się wysoką skutecznością swoich działań i osiągnąć wyznaczone cele?",[220,24569,24571],{"id":24570},"profesjonalność-i-merytoryczność","Profesjonalność i merytoryczność",[16,24573,24574,24575,24578,24579,24582],{},"Content marketing dla B2B powinien wyróżniać się starannym przygotowaniem oraz pokazywać, że znasz się na temacie, którym się zajmujesz. W komunikacji biznesowej niezwykle ważne jest to, by content trafiający do klientów odznaczał się ",[224,24576,24577],{},"wysokim poziomem merytoryczności"," i zawierał wszystkie ",[224,24580,24581],{},"kluczowe informacje",", w przeciwnym razie może zostać uznany za nieprofesjonalny i w efekcie zniechęcić potencjalnych klientów do skorzystania z Twoich usług.  ",[16,24584,24585],{},"Trzymanie się tych zasad wymaga nieustannego podnoszenia swoich kompetencji, pozostawania na bieżąco z aktualnościami z branży oraz perfekcyjnej poprawności językowej. Może to stanowić pewne wyzwanie zwłaszcza dla osób początkujących, jednak jest to konieczne, aby cały czas wzmacniać swoją pozycję jako eksperta i sprostać oczekiwaniom nawet najbardziej wymagających klientów. ",[220,24587,24589],{"id":24588},"wybór-odpowiedniej-formy","Wybór odpowiedniej formy",[16,24591,24592,24593,24596],{},"Oprócz wartościowych treści ogromne znaczenie ma również ",[224,24594,24595],{},"forma",", w jakiej dostarczysz je swoim klientom. Wybór odpowiedniej formy powinien uwzględniać m.in. preferencje i przyzwyczajenia grup docelowych, aktualne trendy content marketingowe w Twojej branży oraz to, jakie podejście i sposób prezentacji najlepiej pasuje do poruszanego tematu.",[16,24598,24599],{},"Nie bez znaczenia jest również to, jakimi kanałami komunikacji posługujesz się w kontakcie z klientami. Każdy z nich oferuje inne możliwości, które warto wykorzystać, by uniknąć monotonnych przekazów i wciąż zaskakiwać odbiorców nowymi rozwiązaniami. Dzięki temu będziesz także mógł docierać do znacznie szerszego grona, niż gdybyś trzymał się tylko jednego kanału. ",[220,24601,24603],{"id":24602},"szczegółowy-research","Szczegółowy research",[16,24605,24606,24607,24610],{},"Research jest niezwykle ważnym elementem strategii content marketingowej dla B2B. Aby móc tworzyć wartościowe treści, konieczne jest ",[224,24608,24609],{},"regularne prowadzenie researchu"," na dwóch płaszczyznach: grupy docelowej oraz dziedziny, którą się zajmujesz. ",[16,24612,24613],{},"Poznanie swojej grupy docelowej zwiększa szanse na to, że publikowany content spotka się z pozytywnym odbiorem. Wiedza o tym, czego oczekują Twoi klienci pomoże Ci lepiej się do nich dopasować i wyjść naprzeciw ich oczekiwaniom. Używanie odpowiedniego języka, przejrzystej formy i wybór najwłaściwszych kanałów komunikacji znacznie zwiększą skuteczność Twojej strategii content marketingowej dla B2B. ",[16,24615,24616],{},"Natomiast regularne pogłębianie wiedzy z dziedziny, którą się zajmujesz, sprawi że publikowane przez Ciebie treści będą miały wysoką wartość merytoryczną. Pomoże Ci to w ugruntowaniu i podtrzymywaniu Twojej pozycji jako eksperta, co zwiększy prestiż Twojej marki oraz zaufanie klientów do wysokiej jakości oferowanych przez Ciebie produktów lub usług. ",[220,24618,24620],{"id":24619},"badanie-rezultatów","Badanie rezultatów",[16,24622,24623,24624,24627],{},"Jednym z najważniejszych elementów strategii content marketingowej dla B2B powinny być ",[224,24625,24626],{},"regularnie analizowanie"," jej rezultatów. Dzięki temu zyskasz cenne informacje na temat tego, w jakim stopniu udaje Ci się realizować wyznaczone cele i jak odbierane są poszczególne Twoje działania. Te dane pomogą Ci lepiej dopasować się do oczekiwań klientów i w razie potrzeby zmodyfikować pierwotne założenia, mogą być także niezwykle pomocne przy planowaniu przyszłych kampanii. ",[12,24629,24631],{"id":24630},"przykłady-content-marketingu-dla-b2b","Przykłady content marketingu dla B2B",[220,24633,17143],{"id":17142},[16,24635,17146],{},[16,24637,17149],{},[220,24639,17153],{"id":17152},[16,24641,17165],{},[16,24643,17168],{},[220,24645,17172],{"id":17171},[16,24647,17175],{},[16,24649,17178],{},[16,24651,24652],{},"Za pośrednictwem firmowego bloga możesz nie tylko dostarczać swoim klientom wysokiej jakości content, ale i reklamować swoje produkty i usługi, np. wspomniane już e-booki, nadchodzące eventy które organizujesz czy po prostu umiejętnie zachęcać do zapoznania się z Twoją ofertą. Wpłynie to pozytywnie na Twoje wyniki sprzedaży, pomoże nawiązywać nowe relacje biznesowe oraz umocnić te już istniejące. ",[220,24654,10750],{"id":10747},[16,24656,17132],{},[16,24658,24659],{},"Za pośrednictwem social mediów możesz także generować ruch na Twoim blogu firmowym czy na bieżąco informować klientów o zmianach w Twojej ofercie lub nadchodzących eventach, które mogłyby ich zainteresować. Znacznie ułatwia to i usprawnia komunikację, gdyż odbiorcy otrzymają opublikowane przez Ciebie newsy błyskawicznie, a Ty równie szybko będziesz mógł zobaczyć ich reakcję, wyrażoną np. komentarzem, polubieniem czy udostępnieniem. ",[220,24661,24663],{"id":24662},"infografiki","Infografiki",[16,24665,24666],{},"Za pomocą infografik możesz w ciekawy i urozmaicony sposób przekazywać mnóstwo informacji, które nie wyglądałyby równie atrakcyjnie w formie tekstowej. Szczególnie dobrze prezentują się na nich dane liczbowe, np. pod postacią wykresów. Infografiki są także coraz chętniej wykorzystywane w content marketingu dla B2C, dlatego też warto się nimi zainteresować, by móc w pełni wykorzystywać ich potencjał także w relacjach biznesowych. ",[16,24668,24669],{},"Inną zaletą infografik jest ich wielofunkcyjność. Możesz stosować je samodzielnie i publikować np. jako posty w mediach społecznościowych, ale również traktować je jako uzupełnienie innych treści i umieszczać w artykułach na blogu firmowym, e-bookach czy w broszurach informacyjnych. Dzięki temu znacznie podniesiesz ich poziom atrakcyjności dla odbiorcy, co pomoże Ci wzbudzić jego zainteresowanie i zachęcić do dalszej lektury przygotowanego tekstu. ",[12,24671,818],{"id":817},[16,24673,24674,24676,24677,24680],{},[224,24675,7868],{}," może z powodzeniem uzupełniać Twoje strategie sprzedażowe i komunikacyjne ",[224,24678,24679],{},"w relacjach biznesowych",". Różnorodność rozwiązań, jakie oferują Ci nowe technologie sprawia, że docieranie do klientów z wysokiej jakości contentem jest bardzo proste i szybkie. Odpowiednie przygotowanie wysokiej jakości treści, wybór miejsca publikacji i monitorowanie efektów kampanii może pomóc Ci zdobywać nowe kontakty i pozytywnie wpływać na wyniki sprzedaży.",{"title":34,"searchDepth":190,"depth":190,"links":24682},[24683,24684,24690,24697],{"id":24545,"depth":190,"text":24546},{"id":24563,"depth":190,"text":24564,"children":24685},[24686,24687,24688,24689],{"id":24570,"depth":359,"text":24571},{"id":24588,"depth":359,"text":24589},{"id":24602,"depth":359,"text":24603},{"id":24619,"depth":359,"text":24620},{"id":24630,"depth":190,"text":24631,"children":24691},[24692,24693,24694,24695,24696],{"id":17142,"depth":359,"text":17143},{"id":17152,"depth":359,"text":17153},{"id":17171,"depth":359,"text":17172},{"id":10747,"depth":359,"text":10750},{"id":24662,"depth":359,"text":24663},{"id":817,"depth":190,"text":818},"Treści","2022-03-06","Tworzenie i dostarczanie klientom wartościowych treści to jeden z podstawowych elementów content marketingu w relacji B2B. Jeśli zależy Ci na tym, by publikowane przez Ciebie treści wzbudzały zaintere","\u002Fblog\u002Fimages\u002Fcontent-marketing-przyklady-dla-b2b.png",{},"\u002Fblog\u002Fcontent-marketing-przyklady-dla-b2b",{"title":24537,"description":24700},"blog\u002Fcontent-marketing-przyklady-dla-b2b","FltQE4el7Uv4TkU4N48mLQQfMTl3Zxmcul7dXBHQbts",{"id":24708,"title":24709,"author":377,"body":24710,"category":24698,"coverStyle":197,"date":24699,"description":24854,"excerpt":197,"extension":200,"image":24855,"meta":24856,"navigation":203,"path":24857,"readTime":6251,"seo":24858,"seoDescription":197,"stem":24859,"__hash__":24860},"blog\u002Fblog\u002Fcontent-marketing-przyklady-dla-b2c.md","Content marketing: przykłady dla B2C",{"type":9,"value":24711,"toc":24837},[24712,24719,24723,24730,24733,24737,24740,24744,24751,24754,24758,24765,24772,24776,24781,24785,24792,24795,24799,24801,24804,24806,24808,24811,24814,24818,24821,24823,24825,24828,24830,24832,24834],[16,24713,24714,24715,24718],{},"Skrót B2C, choć może dla niektórych brzmieć dość enigmatycznie, wcale nie oznacza niczego skomplikowanego! Relacją B2C nazywamy relację ",[949,24716,24717],{},"businness to consumer,"," czyli relację między przedsiębiorcami i konsumentami. Content marketing, czyli marketing treści, może być stałym i pożądanym przez obie strony elementem tej relacji i wpływać pozytywnie zarówno na Twoje wyniki sprzedaży, jak i zwiększać satysfakcję klientów z Twoich usług. Jak zacząć przygodę z content marketingiem w B2C? Sprawdź!",[12,24720,24722],{"id":24721},"dlaczego-content-marketing-jest-ważny-w-relacji-b2c","Dlaczego content marketing jest ważny w relacji B2C?",[16,24724,24725,24726,24729],{},"Content marketing, przez to że pozwala dotrzeć z wysokiej jakości treściami do konsumentów, jest niezwykle cennym narzędziem dla każdej wielkości przedsiębiorstwa. Jego największą zaletą jest to, że przez ",[224,24727,24728],{},"przyciąganie nowych klientów"," pozwala zwiększyć wyniki sprzedaży oraz generuje ruch na Twojej stronie internetowej. Jest on także niezwykle przydatny dla Twoich stałych klientów, gdyż dzięki niemu mogą być na bieżąco z Twoją ofertą i regularnie zapoznawać się z publikowanymi przez Ciebie treściami. ",[16,24731,24732],{},"Umiejętny content marketing przynosi zatem optymalne korzyści zarówno zapewniając regularny napływ nowych klientów, jak i pomagając budować z nimi trwałe, stabilne relacje. Dzięki temu Twoja firma może wciąż się rozwijać, rośnie także świadomość marki wśród konsumentów, co może mieć wpływ na ich późniejsze wybory i skłonić ich do skorzystania z Twoich usług w przyszłości. ",[12,24734,24736],{"id":24735},"dobre-praktyki-content-marketingowe-dla-b2c","Dobre praktyki content marketingowe dla B2C",[16,24738,24739],{},"Przed rozpoczęciem planowania swojej strategii content marketingowej warto poświęcić chwilę na zapoznanie się z podstawami tworzenia contentu dla klientów indywidualnych. Dzięki temu zwiększysz skuteczność swoich działań marketingowych, co wpłynie na Twoje sukcesy sprzedażowe i pomoże budować pozytywne relacje z konsumentami w przyszłości. ",[220,24741,24743],{"id":24742},"określenie-grupy-docelowej","Określenie grupy docelowej",[16,24745,24746,24747,24750],{},"Jeśli zależy Ci na jak najwyższej efektywności Twojej strategii content marketingowej, pierwszym krokiem do sukcesu powinno być określenie Twojej ",[224,24748,24749],{},"grupy docelowej",". Od tego, do kogo kierować będziesz swoje komunikaty, zależeć będzie cała dalsza strategia content marketingowa. Miejsce i częstotliwość publikacji, forma i treść przekazu, język jakim będziesz się posługiwać – to wszystko elementy składające się na skuteczność i jakość przekazu. ",[16,24752,24753],{},"Poszczególne grupy docelowe charakteryzują się różnymi oczekiwaniami, wymaganiami i możliwościami, a wyjście im naprzeciw bez odpowiedniego researchu i przygotowania merytorycznego może stanowić spore wyzwanie. Posługiwanie się atrakcyjnymi i zrozumiałymi dla odbiorców komunikatami znacznie zwiększa skuteczność Twojej strategii content marketingowej. Dzięki dopasowaniu treści do grupy docelowej zyskujesz również sympatię odbiorców, którzy znacznie chętniej będą zapoznawać się z Twoim contentem w przyszłości, a Twoja marka będzie wzbudzać w nich pozytywne skojarzenia. ",[220,24755,24757],{"id":24756},"kreatywność-i-różnorodność","Kreatywność i różnorodność",[16,24759,24760,24761,24764],{},"Powtarzalność i brak zróżnicowania treści nie są zbyt dobrym sprzymierzeńcem w content marketingu B2C. Choć trzymanie się sprawdzonych rozwiązań może się intuicyjnie wydawać słuszną strategią, na dłuższą metę nie sprawdza się zbyt dobrze, bo na skutek przyzwyczajenia treści przestają być dla odbiorców atrakcyjne. Kreatywnym rozwiązaniom szczególnie sprzyja ",[224,24762,24763],{},"wieloplatformowość",", gdyż każda platforma wymaga dostosowania publikowanego contentu do oferowanych przez nią możliwości komunikacji z klientami.",[16,24766,24767,24768,24771],{},"Zdecydowanie pozytywniej postrzegane są natomiast firmy, które potrafią tworzyć ",[224,24769,24770],{},"różnorodne treści"," i co jakiś czas prezentują konsumentom nowe, ciekawe pomysły. Zaletą kreatywnego podejścia jest to, że urozmaicony content ma szansę trafić w gusta znacznie większej liczby odbiorców niż content jednolity, który spodoba się jedynie określonej grupie.  ",[220,24773,24775],{"id":24774},"wykorzystanie-potencjału-mediów-społecznościowych","Wykorzystanie potencjału mediów społecznościowych",[16,24777,24778,24780],{},[224,24779,10750],{}," mają ogromne znacznie dla wszystkich strategii marketingowych oraz komunikacyjnych, dlatego warto wykorzystać je tworząc content marketing dla B2C. Dzięki rozległym możliwościom, jakie otwierają przed Tobą social media, możesz docierać do bardzo szerokiego grona odbiorców przy relatywnie niewielkim wysiłku i rozsądnych kosztach. Obecność Twojej firmy w mediach społecznościowych pomaga także zwiększać oraz utrzymywać świadomość marki wśród konsumentów i wciąż docierać do nowych odbiorców, dlatego uwzględnienie ich w Twojej strategii content marketingowej może znacznie zwiększyć jej skuteczność. ",[220,24782,24784],{"id":24783},"analiza-efektów-strategii","Analiza efektów strategii",[16,24786,24787,24788,24791],{},"Nie zapominaj o tym, by na bieżąco ",[224,24789,24790],{},"obserwować oraz analizować"," efekty aktualnych kampanii content marketingowych. Dobrym pomysłem jest także korzystanie z wyników analiz kampanii już zakończonych. Uporządkowanie posiadanych informacji i wyciągnięcie z nich wniosków jest kluczowe dla powodzenia wszystkich podejmowanych przez Ciebie działań marketingowych. ",[16,24793,24794],{},"Dzięki temu możesz zauważyć, które z podejmowanych przez Ciebie decyzji zakończyły się sukcesem, a które niepowodzeniem, co pozwoli Ci na bieżąco udoskonalać i modyfikować obecną strategię, aby zwiększać jej skuteczność i pozytywny odbiór wśród klientów.  ",[12,24796,24798],{"id":24797},"przykłady-content-marketingu-dla-b2c","Przykłady content marketingu dla B2C",[220,24800,2169],{"id":2168},[16,24802,24803],{},"Artykuły sponsorowane to świetny sposób na zaistnienie w świadomości klientów oraz wzbudzenie w nich zainteresowania Twoją ofertą. Dobrej jakości artykuł sponsorowany posiada niezwykle szeroki potencjał do zaprezentowania konsumentom oferowanych przez Ciebie usług, produktów czy nawet całej Twojej marki. Tego typu content pełni przede wszystkim funkcję informacyjną, gdyż jego zadaniem, oprócz reklamy, jest przede wszystkim dostarczenie odbiorcom rzetelnych informacji na temat Twojej oferty. ",[16,24805,17087],{},[220,24807,17098],{"id":17097},[16,24809,24810],{},"Przekaz graficzny jest dla odbiorców dużo bardziej atrakcyjny, niż zwykły, “suchy” tekst. Taka forma jest także przyjazna social mediom, takim jak facebook czy instagram. Za pomocą infografik możesz w ciekawy i przykuwający oko sposób zaprezentować potencjalnym klientom zalety oferowanych przez Ciebie produktów lub usług. Forma graficzna powoduje, że informacje, które w innej formie mogłyby być dla odbiorców mało czytelne lub nużące, są dla nich dużo łatwiejsze do zwizualizowania. ",[16,24812,24813],{},"Ciekawa grafika może być także stosowana jako uzupełnienie właściwego przekazu tekstowego – wówczas jej głównym zadaniem jest przyciągnięcie uwagi odbiorców i zachęcenie ich do lektury. Może ona być żartobliwa, odwoływać się do faktu lub sytuacji dobrze znanej nadawcy oraz odbiorcom czy zawierać pytanie na które odpowiedź znajduje się w tekście. Dzięki temu szansa, że potencjalny klient zapozna się z przygotowanym dla niego contentem jest znacznie większa niż w przypadku samego tekstu, może także dużo lepiej zapaść mu w pamięć. ",[220,24815,24817],{"id":24816},"krótkie-filmy-i-nagrania","Krótkie filmy i nagrania",[16,24819,24820],{},"Forma krótkich filmów czy nagrań jest bardzo chętnie stosowana przez użytkowników mediów społecznościowych, dlatego też dobrym pomysłem będzie znalezienie dla niej miejsca w Twojej strategii content marketingowej. Szczególną popularnością cieszą się one na takich platformach jak TikTok czy Instagram (stories). Najczęściej tego typu forma charakteryzuje się nastawieniem na dostarczenie odbiorcom treści rozrywkowych, stąd też nieformalny język, żartobliwość czy zmniejszenie dystansu między firmą i klientami jest w krótkich nagraniach wręcz pożądane.  ",[16,24822,17126],{},[220,24824,17136],{"id":17135},[16,24826,24827],{},"Newsletter, choć w porównaniu z poprzednimi przykładami content marketingu dla B2C może się wydawać lekko przestarzały, wbrew pozorom wciąż jest niezwykle efektywną formą kontaktu z klientami. Regularnie dostarczany newsletter to doskonały sposób na informowanie na bieżąco o najnowszych pozycjach w Twojej ofercie, aktualnych promocjach, nadchodzących eventach czy ważnych wydarzeniach, jakie miały miejsce w Twojej firmie. Dzięki newsletterowi masz także pewność, że informacje docierają bezpośrednio do klientów i nie zostaną przez nich przeoczone, jak czasem dzieje się to np. w przypadku social mediów. ",[220,24829,17153],{"id":17152},[16,24831,17156],{},[12,24833,818],{"id":817},[16,24835,24836],{},"Content marketing w relacji B2C to świetny sposób na pozostawanie w kontakcie z klientami oraz aktywną promocję Twojej oferty. Warto się nim zainteresować i uwzględnić go w firmowej strategii marketingowej, gdyż oferowane przez niego możliwości są bardzo szerokie i różnorodne. Jeśli content marketing będzie dobrze zaplanowany i przemyślany, może przynieść Twojej marce mnóstwo korzyści, dlatego też optymalne wykorzystanie jego potencjału to świetny pomysł na zwiększenie wyników sprzedaży oraz aktywne budowanie dobrych relacji z klientami.",{"title":34,"searchDepth":190,"depth":190,"links":24838},[24839,24840,24846,24853],{"id":24721,"depth":190,"text":24722},{"id":24735,"depth":190,"text":24736,"children":24841},[24842,24843,24844,24845],{"id":24742,"depth":359,"text":24743},{"id":24756,"depth":359,"text":24757},{"id":24774,"depth":359,"text":24775},{"id":24783,"depth":359,"text":24784},{"id":24797,"depth":190,"text":24798,"children":24847},[24848,24849,24850,24851,24852],{"id":2168,"depth":359,"text":2169},{"id":17097,"depth":359,"text":17098},{"id":24816,"depth":359,"text":24817},{"id":17135,"depth":359,"text":17136},{"id":17152,"depth":359,"text":17153},{"id":817,"depth":190,"text":818},"Skrót B2C, choć może dla niektórych brzmieć dość enigmatycznie, wcale nie oznacza niczego skomplikowanego! Relacją B2C nazywamy relację businness to consumer, czyli relację między przedsiębiorcami i k","\u002Fblog\u002Fimages\u002Fcontent-marketing-przyklady-dla-b2c.png",{},"\u002Fblog\u002Fcontent-marketing-przyklady-dla-b2c",{"title":24709,"description":24854},"blog\u002Fcontent-marketing-przyklady-dla-b2c","9_cVouIXeNKMb2Xa3SY5KCR4pBeTn_eS9oTOLNFfQv0",{"id":24862,"title":24863,"author":377,"body":24864,"category":5063,"coverStyle":197,"date":24699,"description":25255,"excerpt":197,"extension":200,"image":25256,"meta":25257,"navigation":203,"path":25258,"readTime":12703,"seo":25259,"seoDescription":197,"stem":25260,"__hash__":25261},"blog\u002Fblog\u002Flinki-sponsorowane-cena-w-2022.md","Linki sponsorowane: cena w 2022",{"type":9,"value":24865,"toc":25244},[24866,24872,24878,24883,24889,24896,24902,24909,24915,24922,24928,24935,25231,25235],[16,24867,24868,24871],{},[224,24869,24870],{},"Linki sponsorowane"," są niezwykle skutecznym i chętnie wybieranym przez przedsiębiorców elementem strategii marketingowych. Stanowią one rodzaj reklamy, która wyświetla się w przeznaczonym do tego przez administratora strony miejscu. Najczęściej można zobaczyć je ponad organicznymi wynikami w wyszukiwarkach internetowych lub w innym, odgórnie wyznaczonym miejscu. Ile zapłacisz za linki sponsorowane w 2022 roku? Dowiesz się z tego artykułu! ",[12,24873,24875,227],{"id":24874},"dlaczego-warto-inwestować-w-linki-sponsorowane",[224,24876,24877],{},"Dlaczego warto inwestować w linki sponsorowane?",[16,24879,24880,24882],{},[224,24881,24870],{}," mogą przynieść Twojej marce wiele korzyści, zarówno krótkoterminowych, jak i długoterminowych. Ich potencjał możesz wykorzystywać na wiele różnych sposobów, dlatego warto już teraz uwzględnić je w swojej strategii marketingowej. ",[220,24884,24886],{"id":24885},"skuteczność",[224,24887,24888],{},"Skuteczność",[16,24890,24891,24892,24895],{},"Linki sponsorowane zazwyczaj umieszczane są w takim miejscu danej witryny, które wyróżnia je na tle innych jej elementów i dzięki temu gwarantuje im bardzo dobrą widoczność. Z uwagi na to, że zazwyczaj wyświetlają się one jako pierwsze w wynikach wyszukiwania, są niezwykle skuteczne we wzbudzaniu zainteresowania internautów. Dzięki linkom sponsorowanym możesz zatem skutecznie poszerzać ",[224,24893,24894],{},"grono swoich klientów",". Dodatkowym atutem jest to, że link sponsorowany może pojawiać się jedynie w wynikach wybranej przez Ciebie grupy docelowej, co znacznie zwiększy szanse na powodzenie Twojej strategii reklamowej. ",[220,24897,24899],{"id":24898},"większy-ruch-na-stronie",[224,24900,24901],{},"Większy ruch na stronie",[16,24903,24904,24905,24908],{},"Niewątpliwą korzyścią, jaką mogą przynieść Twojej firmie linki sponsorowane, jest ",[224,24906,24907],{},"zwiększenie ruchu"," na Twojej stronie przez generowanie nowych wyświetleń. Dobrze widoczny odnośnik przyciągnie do Ciebie nowych potencjalnych klientów, jeśli Twoja firma zostanie im zaprezentowana w wystarczająco atrakcyjny sposób. Dlatego też niezwykle ważnym jest, by oprócz zamieszczania linków sponsorowanych dbać o to, aby odbiorcy poczuli się zainteresowani Twoją ofertą i chętnie odwiedzili linkowaną stronę. ",[220,24910,24912],{"id":24911},"świadomość-marki-i-zaufanie-klientów",[224,24913,24914],{},"Świadomość marki i zaufanie klientów",[16,24916,24917,24918,24921],{},"Inwestowanie w linki sponsorowane może przynieść Twojej firmie także mnóstwo korzyści długofalowych. Najważniejszą z nich jest zwiększenie rozpoznawalności i świadomości marki wśród konsumentów. Dzięki temu Twoja firma zyska bardzo cenną rzecz – ",[224,24919,24920],{},"zaufanie klientów",". Zaufanie sprawi, że w przyszłości znacznie chętniej zdecydują się oni na skorzystanie z Twojej oferty, polecenie Twojej firmy innym osobom oraz będą mniej skłonni zrezygnować z Twoich usług na rzecz konkurencji. ",[12,24923,24925,227],{"id":24924},"linki-sponsorowane-ile-zapłacisz-w-2022-podział-na-branże",[224,24926,24927],{},"Linki sponsorowane – ile zapłacisz w 2022? Podział na branże",[16,24929,24930,24931,24934],{},"Ceny linków sponsorowanych nie są ujednolicone – na ich koszt wpływa bardzo wiele czynników zewnętrznych, które mogą dynamicznie się zmieniać. Jak kształtują się aktualne ceny linków sponsorowanych dla ",[224,24932,24933],{},"poszczególnych branż","? Sprawdź! ",[51,24936,24937,24946,24955,24964,24973,24982,24991,24999,25008,25016,25024,25032,25040,25048,25057,25065,25073,25082,25091,25099,25107,25116,25124,25132,25140,25148,25159,25167,25175,25183,25191,25199,25207,25215,25223],{},[54,24938,24939,24940,24942,24943,24945],{},"AGD, dom, wnętrza",[269,24941],{},"\nAktualne ceny linków sponsorowanych zaczynają się już od 1,25 zł netto, najwyższe ceny sięgają natomiast 1350,00 zł netto w języku polskim.",[269,24944],{},"\nNajczęściej pojawiające się ceny to 112,50 zł netto – 300,00 zł netto.",[54,24947,24948,24949,24951,24952,24954],{},"Biznes, e-commerce",[269,24950],{},"\nObecnie ceny linków sponsorowanych mieszczą się w przedziale od 1,50 zł netto do 3150,00 zł netto w języku polskim.",[269,24953],{},"\nNajczęściej pojawiające się ceny to 90,00 zł netto – 300,00 zł netto. ",[54,24956,24957,24958,24960,24961,24963],{},"Budownictwo i ogrodnictwo",[269,24959],{},"\nZa linki sponsorowane w tej branży zapłacisz od 2,50 zł netto do 3000,00 zł netto w języku polskim.",[269,24962],{},"\nNajczęściej pojawiające się ceny to 30,00 zł netto – 300,00 zł netto. ",[54,24965,24966,24967,24969,24970,24972],{},"Diety, żywienie, kulinaria, odchudzanie",[269,24968],{},"\nW chwili obecnej ceny linków to od 30,00 zł netto do 1935,00 zł netto w języku polskim.",[269,24971],{},"\nNajczęściej pojawiające się ceny to 69,90 zł netto – 300,00 zł netto. ",[54,24974,24975,24976,24978,24979,24981],{},"Edukacja, nauka, szkolenia",[269,24977],{},"\nLinki sponsorowane w tej branży aktualnie kosztują od 18,69 zł netto do 1669,50 zł netto w języku polskim.",[269,24980],{},"\nNajczęściej pojawiające się ceny to 112,50 zł netto – 300,00 zł netto. ",[54,24983,24984,24985,24987,24988,24990],{},"Ekologia, rolnictwo, leśnictwo",[269,24986],{},"\nZakup linków sponsorowanych będzie wiązać się z kosztem od 225,00 zł netto do 1500,00 zł netto w języku polskim.",[269,24989],{},"\nNajczęściej pojawiająca się cena to 300,00 zł netto. ",[54,24992,24993,24994,24996,24997,24990],{},"Energetyka, fotowoltaika, OZE",[269,24995],{},"\nCeny linków sponsorowanych to aktualnie od 150,00 zł netto do 750,00 zł netto w języku polskim.",[269,24998],{},[54,25000,25001,25002,25004,25005,25007],{},"Finanse, kredyty, ubezpieczenia",[269,25003],{},"\nKoszt linków sponsorowanych w tej branży to od 45,00 zł netto do 2250,00 zł netto w języku polskim.",[269,25006],{},"\nNajczęściej pojawiające się ceny to 90,00 zł netto – 300,00 zł netto.",[54,25009,25010,25011,25013,25014,24990],{},"Fotografia i wideo",[269,25012],{},"\nW chwili obecnej ceny linków to od 78,90 zł netto do 1950,00 zł netto w języku polskim.",[269,25015],{},[54,25017,25018,25019,25021,25022,24990],{},"Gastronomia",[269,25020],{},"\nZa linki sponsorowane w tej branży zapłacisz obecnie od 10,00 zł netto do 300,00 zł netto w języku polskim.",[269,25023],{},[54,25025,25026,25027,25029,25030,24990],{},"Gospodarka i przemysł",[269,25028],{},"\nAktualne ceny linków sponsorowanych to od 80,10 zł netto do 1980,00 zł netto w języku polskim.",[269,25031],{},[54,25033,25034,25035,25037,25038,24990],{},"Gry",[269,25036],{},"\nObecnie linki sponsorowane mogą wiązać się z kosztem od 15,00 zł netto do 825,00 zł netto w języku polskim.",[269,25039],{},[54,25041,25042,25043,25045,25046,24954],{},"IT, nowe technologie, komputery, GSM",[269,25044],{},"\nAktualny koszt linków sponsorowanych dla tej branży to od 1,25 zł netto do 2100,00 zł netto w języku polskim.",[269,25047],{},[54,25049,25050,25051,25053,25054,25056],{},"Kultura i sztuka",[269,25052],{},"\nW chwili obecnej ceny linków to od 13,30 zł netto do 735,00 zł netto w języku polskim.",[269,25055],{},"\nNajczęściej pojawiające się ceny to 150,00 zł netto – 300,00 zł netto. ",[54,25058,25059,25060,25062,25063,24954],{},"Marketing i reklamy",[269,25061],{},"\nCeny linków sponsorowanych to aktualnie od 59,10 zł netto do 3000,00 zł netto w języku polskim.",[269,25064],{},[54,25066,25067,25068,25070,25071,24990],{},"Kobieta",[269,25069],{},"\nKoszt linków sponsorowanych w tej branży to od 6,00 zł netto do 2925,00 zł netto w języku polskim.",[269,25072],{},[54,25074,25075,25076,25078,25079,25081],{},"Mężczyzna",[269,25077],{},"\nZa linki sponsorowane w tej branży zapłacisz obecnie od 5,50 zł netto do 300,00 zł netto w języku polskim.",[269,25080],{},"\nNajczęściej pojawiające się ceny to 5,75 zł netto – 90,00 zł netto. ",[54,25083,25084,25085,25087,25088,25090],{},"Moda",[269,25086],{},"\nZakup linków sponsorowanych dla tej branży niesie ze sobą koszta od 30,00 zł netto do 2250,00 zł netto w języku polskim.",[269,25089],{},"\nNajczęściej pojawiająca się cena to 300,00 zł netto.",[54,25092,25093,25094,25096,25097,24954],{},"Motoryzacja",[269,25095],{},"\nAktualnie ceny linków sponsorowanych mieszczą się w przedziale od 7,50 zł netto do 2250,00 zł netto w języku polskim.",[269,25098],{},[54,25100,25101,25102,25104,25105,24954],{},"Portale informacyjne ogólnotematyczne",[269,25103],{},"\nCeny linków sponsorowanych to obecnie od 1,25 zł netto do 2700,00 zł netto w języku polskim.",[269,25106],{},[54,25108,25109,25110,25112,25113,25115],{},"Portale lokalne",[269,25111],{},"\nAktualny koszt linków sponsorowanych to od 9,80 zł netto do 2737,00 zł netto w języku polskim.",[269,25114],{},"\nNajczęściej pojawiająca się cena to 300,00 zł netto – 450,00 zł netto. ",[54,25117,25118,25119,25121,25122,24990],{},"Praca",[269,25120],{},"\nObecnie za linki sponsorowane zapłacisz od 140,00 zł netto do 735,00 zł netto w języku polskim.",[269,25123],{},[54,25125,25126,25127,25129,25130,24990],{},"Prawo i podatki",[269,25128],{},"\nW chwili obecnej ceny linków sponsorowanych wahają się między 50,00 zł netto i 885,00 zł netto w języku polskim.",[269,25131],{},[54,25133,25134,25135,25137,25138,24990],{},"Religia",[269,25136],{},"\nCeny linków sponsorowanych plasują się na poziomie między 300,00 zł netto oraz 1920,00 zł netto w języku polskim.",[269,25139],{},[54,25141,25142,25143,25145,25146,24954],{},"Rodzina, ciąża, dziecko",[269,25144],{},"\nAktualnie za linki sponsorowane w tej branży zapłacisz od 7,00 zł netto do 1825,00 zł netto w języku polskim.",[269,25147],{},[54,25149,25150,25153,25154,25156,25157,24954],{},[224,25151,25152],{},"Rozrywka",", lifestyle",[269,25155],{},"\nZakup linków sponsorowanych wiąże się z kosztami od 1,75 zł netto do 900,00 zł netto w języku polskim.",[269,25158],{},[54,25160,25161,25162,25164,25165,24990],{},"Seks i erotyka",[269,25163],{},"\nCeny linków sponsorowanych w tej branży wynoszą od 60,00 zł netto do 6715,80 zł netto w języku polskim.",[269,25166],{},[54,25168,25169,25170,25172,25173,24954],{},"Sport, fitness i kluby sportowe",[269,25171],{},"\nW chwili obecnej linki sponsorowane kosztują od 2,50 zł netto do 1500,00 zł netto w języku polskim.",[269,25174],{},[54,25176,25177,25178,25180,25181,24954],{},"Śluby, wesela",[269,25179],{},"\nAktualne koszta, jakie wiążą się z zakupem linków sponsorowanych to od 6,25 zł netto do 1785,00 zł netto w języku polskim.",[269,25182],{},[54,25184,25185,25186,25188,25189,24990],{},"Transport i logistyka",[269,25187],{},"\nObecnie ceny linków sponsorowanych wynoszą w tej branży od 90,00 zł netto do 3000,00 zł netto w języku polskim.",[269,25190],{},[54,25192,25193,25194,25196,25197,24954],{},"Turystyka, wakacje i podróże",[269,25195],{},"\nObecnie linki sponsorowane w tej branży mogą kosztować od 1,20 zł netto do 2250,00 zł netto w języku polskim.",[269,25198],{},[54,25200,25201,25202,25204,25205,25007],{},"Uroda i kosmetyki",[269,25203],{},"\nAktualne ceny linków sponsorowanych plasują się w przedziale 5,50 zł netto – 1500,00 zł netto w języku polskim.",[269,25206],{},[54,25208,25209,25210,25212,25213,25007],{},"Zdrowie i medycyna",[269,25211],{},"\nNabycie linków sponsorowanych w tej branży może nieść ze sobą koszt od 1,25 zł netto do 2553,00 zł netto w języku polskim.",[269,25214],{},[54,25216,25217,25218,25220,25221,24990],{},"Zwierzęta",[269,25219],{},"\nAktualny koszt linków sponsorowanych to od 1,83 zł netto do 401,50 zł netto w języku polskim.",[269,25222],{},[54,25224,25225,25226,25228,25229,24990],{},"Inne branże",[269,25227],{},"\nDla pozostałych branż, które nie mieszczą się w powyższych kategoriach, ceny linków sponsorowanych wynoszą od 0,95 zł netto do 1125,00 zł netto w języku polskim.",[269,25230],{},[12,25232,25233,227],{"id":817},[224,25234,818],{},[16,25236,25237,25238,25243],{},"Linki sponsorowane są doskonałym sposobem na uzupełnienie i udoskonalenie Twojej strategii marketingowej. Warto w nie zainwestować, jeśli zależy Ci na tym, by Twoja firma wciąż się rozwijała i przyciągała nowych klientów. Pamiętaj jednak, że ich ceny mogą się znacznie od siebie różnić w zależności od branży. Zachęcamy do odwiedzenia ",[182,25239,25242],{"href":25240,"rel":25241},"https:\u002F\u002Fwww.linkhouse.pl\u002F",[349],"https:\u002F\u002Fwww.linkhouse.pl"," aby uzyskać więcej informacji na temat zakupu linków sponsorowanych.",{"title":34,"searchDepth":190,"depth":190,"links":25245},[25246,25252,25254],{"id":24874,"depth":190,"text":25247,"children":25248},"Dlaczego warto inwestować w linki sponsorowane? ",[25249,25250,25251],{"id":24885,"depth":359,"text":24888},{"id":24898,"depth":359,"text":24901},{"id":24911,"depth":359,"text":24914},{"id":24924,"depth":190,"text":25253},"Linki sponsorowane – ile zapłacisz w 2022? Podział na branże ",{"id":817,"depth":190,"text":23901},"Linki sponsorowane są niezwykle skutecznym i chętnie wybieranym przez przedsiębiorców elementem strategii marketingowych. Stanowią one rodzaj reklamy, która wyświetla się w przeznaczonym do tego przez","\u002Fblog\u002Fimages\u002Flinki-sponsorowane-cena-w-2022.png",{},"\u002Fblog\u002Flinki-sponsorowane-cena-w-2022",{"title":24863,"description":25255},"blog\u002Flinki-sponsorowane-cena-w-2022","5PrDABf7VB5aoBrIYo87bcdqsldxRXEG_3pYDugrN8k",{"id":25263,"title":25264,"author":377,"body":25265,"category":5063,"coverStyle":197,"date":24699,"description":25489,"excerpt":197,"extension":200,"image":25490,"meta":25491,"navigation":203,"path":25492,"readTime":5370,"seo":25493,"seoDescription":197,"stem":25494,"__hash__":25495},"blog\u002Fblog\u002Flinkowanie-wewnetrzne-i-zewnetrzne-dobre-praktyki.md","Linkowanie wewnętrzne i zewnętrzne — dobre praktyki",{"type":9,"value":25266,"toc":25480},[25267,25270,25274,25281,25284,25290,25293,25297,25300,25313,25318,25321,25327,25332,25334,25344,25349,25351,25357,25363,25373,25377,25380,25384,25399,25408,25414,25418,25424,25438,25444,25449,25452,25456,25463,25465,25468],[16,25268,25269],{},"Z punktu widzenia użytkownika linki tworzą pewnego rodzaju mapę, która w ogromnym stopniu ułatwia oraz usprawnia nawigację w sieci oraz na stronie. Linki możemy podzielić na wewnętrzne oraz zewnętrzne. Pierwsze z nich funkcjonują tylko w obszarze danej strony internetowej, natomiast drugie prowadzą do stron zewnętrznych.",[12,25271,25273],{"id":25272},"linki-wewnętrzne-i-ich-rola","Linki wewnętrzne i ich rola",[16,25275,25276,25277,25280],{},"Dzięki starannemu i poprawnemu rozmieszczeniu linków wewnętrznych na stronie pokazujemy robotom oraz użytkownikom o czym jest nasza strona. Co więcej, linki te ułatwiają użytkownikom poruszanie się po stronie oraz nakierowują na interesujące ich zakładki. Odpowiednio zaplanowana i zaprojektowana struktura linków wewnętrznych jest także ogromnym wsparciem dla procesu pozycjonowania i wpływa pozytywnie na poprawę ",[224,25278,25279],{},"widoczności witryny"," oraz jej szybszą indeksację.",[16,25282,25283],{},"Jednym z programów, który umożliwi analizę linków wewnętrznych jest Screaming Frog. Narzędzie to bada całą stronę oraz jej najważniejsze elementy. Za jego pomocną możemy np. wykryć potencjalne problemy z linkami wewnętrznymi na naszej stronie oraz sprawdzić czy wszystkie działają prawidłowo. Dodatkowo sprawdzimy, czy są to linki bezpośrednie czy z przekierowaniami, które w miarę możliwości należy niwelować. W narzędziu znajdziemy także informacje o stopniu podlinkowania wewnętrznego dla każdej z analizowanych podstron, a także podział linków na linki dofollow i nofollow oraz rozkład wykorzystywanych anchorów. Oczywiście analogiczne informacje uzyskamy także dla linków zewnętrznych.",[16,25285,25286],{},[32,25287],{"alt":25288,"src":25289},"Obraz zawierający tekst\nOpis wygenerowany automatycznie","https:\u002F\u002Flh3.googleusercontent.com\u002F_PrcfKCYJ1v9Z62mh7r7BUIN_XCsj3k1gyI91NbL61dSTA1MBMPOvMhfbSG-80u5Xvg3dk9pL7ZN64wDP1RP14-6rEtMF50v5WB3Ii0_-_EE6mSDLIYog_hU5w-FK-KWMYPQ8hX8",[16,25291,25292],{},"Źródło: screamingfrog.co.uk",[12,25294,25296],{"id":25295},"jak-poprawnie-umieszczać-linki-wewnętrzne-na-stronie","Jak poprawnie umieszczać linki wewnętrzne na stronie?",[16,25298,25299],{},"Zacznijmy od krótkiego wyjaśnienia czym jest hiperłącze. Najkrócej mówiąc jest to odnośnik do innej strony, dzięki któremu zarówno użytkownik jak i robot wyszukiwarki mogą odwiedzić wskazaną podstronę. Niestety nie wystarczy umieścić na stronie maksymalną ilość linków wewnętrznych w dowolnych miejscach serwisu. Należy pamiętać, że ich struktura oraz forma musi być przemyślana. Istnieje kilka kluczowych miejsc na stronie, w których odnośniki te sprawdzą się idealnie. ",[16,25301,25302,25305,25306,1413,25309,25312],{},[224,25303,25304],{},"Menu główne"," – stanowi podstawowe miejsce na stronie, w którym należy umieścić linki do najważniejszych podstron naszego serwisu. Anchory linków powinny zawierać słowa kluczowe (oczywiście w miarę możliwości). W menu głównym najlepiej używać hiperłączy prowadzących do ",[224,25307,25308],{},"kategorii",[224,25310,25311],{},"podkategorii",", a także do innych istotnych stron w serwisie. Przykład prawidłowo zaprojektowanego menu głównego znajdziemy chociażby w sklepie odzieżowym Zalando. ",[16,25314,25315],{},[32,25316],{"alt":34,"src":25317},"https:\u002F\u002Flh5.googleusercontent.com\u002FfdS7IgvDUQOE5mXw2V7BtRIpIKX1FSmuSfH-tqltFrAMQZl2Rjww9AagmrkYOgi_9-0xnY_jO-m1uSxKIO0qfnYgDSNfPlHmIjp40AGovr6Tk8N-8RjSm_eg3PsXxgbyJdIEXDAG",[16,25319,25320],{},"Źródło: Zalando.pl",[16,25322,25323,25326],{},[224,25324,25325],{},"Menu boczne (filtry) –"," jest to sprawdzony sposób na umieszczenie na stronie dodatkowej listy kategorii, która skutecznie wzmocni linkowanie wewnętrzne. Co więcej, takie rozwiązanie wyjątkowo chwalą sobie użytkownicy, ponieważ jest to dla nich dodatkowy sposób na znalezienie pożądanych produktów lub usług.",[16,25328,25329],{},[32,25330],{"alt":34,"src":25331},"https:\u002F\u002Flh5.googleusercontent.com\u002FPQ7D2B9EsXbjJukx7wLjzAGDnL5KKbwKFBRx1-DEVwJ7BCMcW5G4fGVE8AaPXdFZrgb4Lh44H-o6-F6fPwcYgavYiew22tE-NbHJ7pea8KuKOceB0jT0rL2NlP55IgC2xNHIqzjP",[16,25333,25320],{},[16,25335,25336,25339,25340,25343],{},[224,25337,25338],{},"Nawigacja okruszkowa (Breadcrumbs)"," – pokazuje w którym miejscu w danej chwili użytkownik znajduje się na stronie. Dla robotów wyszukiwarek jest to zdecydowane ułatwienie w zrozumieniu struktury i działania serwisu, a dla użytkowników dodatkowy sposób nawigacji. Breadcrumbs usprawnia linkowanie wewnętrzne na stronie, przez co wpływa pozytywnie na pozycjonowanie. Należy pamiętać, że znajdujące się tutaj linki powinny być odpowiednio opisane za pomocą ",[224,25341,25342],{},"słów kluczowych"," istotnych dla poszczególnych podstron.",[16,25345,25346],{},[32,25347],{"alt":34,"src":25348},"https:\u002F\u002Flh5.googleusercontent.com\u002Fq3UkhHVvvDR22ltTrGEujGBQzeHudOSLp1mKwQmFtRGZKJzwD48o09nnZjj6Qzd9syydSDODRP9chGt2_NWjJW97sjOBaW4ZFuKIDbRCIdf6dKep-QR6RR_ZXNWc4YndvlY9bcyp",[16,25350,25320],{},[16,25352,25353,25356],{},[224,25354,25355],{},"Mapa strony"," – zawiera zbiór wszystkich adresów URL w obrębie danej domeny. Jej głównym zadaniem jest ułatwienie indeksacji serwisu oraz wspomaganie linkowania wewnętrznego. ",[16,25358,25359,25362],{},[224,25360,25361],{},"Paginacja"," – przy większych portalach i sklepach jest wskazanym elementem do wdrożenia. Polega na dzieleniu treści jednej, rozbudowanej strony na wiele mniejszych podstron. Należy sprawdzić czy roboty wyszukiwarek mają dostęp do wszystkich stron danego zestawu oraz jak zostało skonfigurowane ich indeksowanie.",[16,25364,25365,25368,25369,25372],{},[224,25366,25367],{},"Linki w treści"," – umieszone mogą być np. w artykułach na blogu lub w opisach kategorii i produktów. Ważne jest, aby były odpowiednio ",[224,25370,25371],{},"wyróżnione",", np. pogrubioną czcionką i dobrze widoczne dla użytkownika. Warto wcześniej zaplanować do jakich podstron mają kierować dane linki, dobrą praktyką jest, aby były powiązane ze sobą tematycznie.",[12,25374,25376],{"id":25375},"jakie-błędy-mogą-się-pojawić-podczas-linkowania-wewnętrznego","Jakie błędy mogą się pojawić podczas linkowania wewnętrznego? ",[16,25378,25379],{},"Najczęściej popełnianym błędem jest umieszczenie zbyt wielu linków wewnętrznych na jednej podstronie. Kolejnym, często spotykanym głównie w przypadku sklepów online jest linkowanie do stron, które przestały istnieć, np. do produktów wycofanych z oferty. Innym równie istotnym błędem jest nieodpowiednie dobranie fraz do poszczególnych podstron naszej witryny. Dobierając złe słowa kluczowe tracimy szansę na ich skuteczne wzmocnienie w oczach Google. Z kolei stosując te same anchory dla kilku różnych podstron ryzykujemy doprowadzeniem do kanibalizacji słów kluczowych, tj. sytuacji, w której dwie lub więcej podstron walczy ze sobą o pozycje w wynikach wyszukiwania.",[12,25381,25383],{"id":25382},"linkowanie-zewnętrzne-czym-się-różni","Linkowanie zewnętrzne – czym się różni? ",[16,25385,25386,25387,25390,25391,25394,25395,25398],{},"Najwyższy czas przejść do omówienia ",[224,25388,25389],{},"linków zewnętrznych",", czyli linków pochodzących z innych domen, które w rezultacie będą prowadzić do wybranych przez nas podstron lub strony głównej. Jest to równie ważny aspekt w kontekście pozycjonowania. Linkowanie powinno być przeprowadzone wg wcześniej ",[224,25392,25393],{},"przygotowanej strategii",", ponieważ ",[182,25396,5022],{"href":5206,"rel":25397},[349]," ze słabych jakościowo witryn może wpłynąć negatywnie na naszą stronę.",[16,25400,25401,25402,1142,25405,25407],{},"Wdrażając strategię linkowania warto pamiętać, aby zdobywane linki były maksymalnie zróżnicowane. Należy pozyskiwać linki na anchor zawierający słowo kluczowe, ale także brand lub czysty adres URL. Kolejnym ważnym elementem jest rozróżnienie linków na linki ",[224,25403,25404],{},"dofollow",[224,25406,349],{},", które umożliwiają uzyskanie naturalnego profilu linków zwrotnych. Linki dofollow są ważniejsze z punktu widzenia SEO, lecz nieumiejętnie pozyskiwane lub ich zbyt duża ilość może bardziej zaszkodzić niż pomóc. Dlatego ważne jest, aby nie zapominać także o linkach nofollow, które również powinny być uwzględnione w kampanii SEO. ",[16,25409,25410],{},[32,25411],{"alt":25412,"src":25413},"Obraz zawierający tekst, tablica suchościerna\nOpis wygenerowany automatycznie","https:\u002F\u002Flh5.googleusercontent.com\u002FXuZcTzYxTrisldVSaQOYeoz4b2GQxs_0Zmp9QtmYpnBh8rBv1k4UjVlFEzqXXFmjWtRCSWdaNO7mjPzJLgpzMz7xBWssmu-wY_UqZ8lE6EgZTaXIgcEh5QnsP5T1iDhQMLSTvk-M",[12,25415,25417],{"id":25416},"jak-sprawdzić-czy-witryna-z-której-chcemy-pozyskać-link-jest-dobrej-jakości","Jak sprawdzić czy witryna, z której chcemy pozyskać link jest dobrej jakości?  ",[16,25419,25420,25421,25423],{},"Najważniejsze czynniki, na które powinniśmy zwrócić uwagę to wartości Domain Rating, Trust Flow oraz ",[224,25422,11110],{},". Im dany wskaźnik wyższy tym lepiej, jednak należy mieć na uwadze, że wyniki te można łatwo przekłamywać. Jeśli zależy nam na znalezieniu wartościowej strony, musimy zadać sobie kilka istotnych pytań: ",[51,25425,25426,25429,25432,25435],{},[54,25427,25428],{},"Czy witryna generuje duży ruch organiczny?",[54,25430,25431],{},"Czy posiada niski wynik spamu przy wysokim autorytecie?",[54,25433,25434],{},"Czy odpowiada tematyce\u002Fbranży do Twojej strony?",[54,25436,25437],{},"Czy posiada naturalny profil linków zwrotnych?",[16,25439,25440,25441,25443],{},"Jednym z narzędzi, które pomoże nam odpowiedzieć na te pytania jest ",[224,25442,1405],{},", w którym możemy przeprowadzić szczegółową analizę naszej strony. Narzędzie to posiada rozbudowane możliwości i ogromną bazę odnośników zewnętrznych. Sprawdzimy tam również liczbę domen linkujących, całkowitą liczbę linków oraz ogólny profil linków.",[16,25445,25446],{},[32,25447],{"alt":25288,"src":25448},"https:\u002F\u002Flh3.googleusercontent.com\u002FwZF94Zlegf8ODTemsvNFf1dgNm3dsF0cctwmvQj3S3zJ6zQss8Fmtdhf5k_unGZG8aVf_uU-2l062njyqw6l2IhZyLLAmLdYrzLCNh9dhcatnwQykcUdwri_RIa25KIsVniBnW0N",[16,25450,25451],{},"Źródło: app.ahrefs.com ",[12,25453,25455],{"id":25454},"skąd-linkować-stronę","Skąd linkować stronę? ",[16,25457,25458,25459,25462],{},"Warto odezwać się do wydawców portali internetowych, redakcji lub blogerów, dzięki czemu nawiążesz wartościowe znajomości i znajdziesz potencjalne źródła linków. Równie popularnym rozwiązaniem jest korzystanie z wielu popularnych ",[224,25460,25461],{},"platform link buildingowych",", które zapewniają szeroki wybór usług w jednym miejscu. Kolejnym pomysłem jest Backlink Gap, czyli sprawdzenie naszej konkurencji i linkowanie ze stron, z których linkują najlepsi gracze w branży.",[12,25464,818],{"id":817},[16,25466,25467],{},"Linkowanie zewnętrzne i wewnętrzne to niezwykle obszerny i bardzo istotny temat, który jest jednym z głównych elementów pozycjonowania stron internetowych. W artykule zostały przedstawione najważniejsze elementy, o których warto pamiętać podczas linkowania. Dobrze zaplanowana struktura przyniesie oczekiwane rezultaty, a przede wszystkim zwiększy widoczność strony, która z kolei przełoży się na większy ruch i lepszą sprzedaż. Aby osiągnąć maksymalne efekty warto podjąć współpracę ze specjalistami SEO. ",[16,25469,25470,25473,25474,25479],{},[224,25471,25472],{},"Autorka:"," Karolina Burda, stażystka ds. SEO w ",[182,25475,25478],{"href":25476,"rel":25477},"https:\u002F\u002Fwww.devagroup.pl\u002F",[349],"DevaGroup",". Prywatnie miłośniczka tańca towarzyskiego, sztuki współczesnej i podróży.",{"title":34,"searchDepth":190,"depth":190,"links":25481},[25482,25483,25484,25485,25486,25487,25488],{"id":25272,"depth":190,"text":25273},{"id":25295,"depth":190,"text":25296},{"id":25375,"depth":190,"text":25376},{"id":25382,"depth":190,"text":25383},{"id":25416,"depth":190,"text":25417},{"id":25454,"depth":190,"text":25455},{"id":817,"depth":190,"text":818},"Z punktu widzenia użytkownika linki tworzą pewnego rodzaju mapę, która w ogromnym stopniu ułatwia oraz usprawnia nawigację w sieci oraz na stronie. Linki możemy podzielić na wewnętrzne oraz zewnętrzne","\u002Fblog\u002Fimages\u002Flinkowanie-wewnetrzne-i-zewnetrzne-dobre-praktyki.png",{},"\u002Fblog\u002Flinkowanie-wewnetrzne-i-zewnetrzne-dobre-praktyki",{"title":25264,"description":25489},"blog\u002Flinkowanie-wewnetrzne-i-zewnetrzne-dobre-praktyki","rr0FKdhNrFJr4HHp7hBD5BqXOVQix41tJkD-8mf2wxg",{"id":25497,"title":25498,"author":377,"body":25499,"category":5063,"coverStyle":197,"date":24699,"description":25678,"excerpt":197,"extension":200,"image":25679,"meta":25680,"navigation":203,"path":25681,"readTime":6251,"seo":25682,"seoDescription":197,"stem":25683,"__hash__":25684},"blog\u002Fblog\u002Fpozyskiwanie-linkow-w-2022-roku-przewodnik-dla-poczatkujacych.md","Pozyskiwanie linków w 2022 roku: przewodnik dla początkujących",{"type":9,"value":25500,"toc":25665},[25501,25506,25517,25523,25526,25539,25542,25548,25555,25561,25564,25571,25578,25584,25587,25593,25599,25602,25609,25613,25620,25623,25627,25634,25637,25641,25648,25650,25653,25657],[16,25502,25503,25505],{},[224,25504,5063],{},", czyli pozyskiwanie linków, może z pozoru brzmieć przerażająco, zwłaszcza jeśli wcześniej nie miałeś z nim do czynienia. Na szczęście nie masz się czego obawiać! To bardzo powszechnie stosowany sposób na zwiększenie zasięgów stron oraz niezastąpiony element skutecznych strategii SEO. Ty także możesz się tego nauczyć!",[16,25507,25508,25512,25513,25516],{},[182,25509,25511],{"href":5206,"rel":25510},[349],"Pozyskiwanie linków"," to nic innego jak zamieszczanie odnośników prowadzących do Twojej witryny na innych portalach internetowych. Dobrze przemyślany i prowadzony link building może przynieść Twojej firmie mnóstwo korzyści. Linki znajdujące się na witrynach zewnętrznych pomagają w ",[224,25514,25515],{},"generowaniu ruchu"," na Twojej stronie na dwa podstawowe sposoby: przez bezpośrednie przekierowanie do Ciebie klientów oraz przez wpływ na pozycjonowanie Twojej strony w wyszukiwarkach internetowych. ",[12,25518,25520],{"id":25519},"podstawowe-rodzaje-linków",[224,25521,25522],{},"Podstawowe rodzaje linków",[16,25524,25525],{},"Link linkowi nierówny! Jeśli stawiasz pierwsze kroki w link buildingu, może Ci się wydawać, że każdy odnośnik jest mniej-więcej taki sam. Nic bardziej mylnego! Jakie podstawowe rodzaje linków warto poznać w pierwszej kolejności, jak możesz wykorzystać je w swojej strategii i jaki jest ich potencjał? ",[51,25527,25528,25534],{},[54,25529,25530,25531,25533],{},"Linki ",[224,25532,9969],{}," – odnośniki, które prowadzą do stron i podstron w obrębie witryny, na której zostały zamieszczone. Przykładowo, możesz zamieścić w swoim najnowszym wpisie propozycje podobnych artykułów dostępnych na Twoim blogu, co pomoże Ci wygenerować ruch i zwiększyć liczbę wyświetleń starszych postów, które nie są już tak popularne jak wtedy, gdy zostały przez Ciebie opublikowane. ",[54,25535,25530,25536,25538],{},[224,25537,9975],{}," – odnośniki, które prowadzą do witryn innych niż ta, na której zostały zamieszczone. Przykładowo, mogą to być linki zamieszczone w artykule sponsorowanym opublikowanym na zewnętrznym portalu, prowadzące bezpośrednio do Twojej strony internetowej, social mediów czy sklepu. ",[16,25540,25541],{},"Linki zewnętrzne i wewnętrzne pełnią zupełnie inne funkcje: zewnętrzne generują ruch na Twojej stronie przez przekierowywanie do niej klientów z innych witryn, wewnętrzne sprawiają, że osoba która już odwiedziła Twoją stronę zostanie na niej dłużej. Jeśli chcesz wydobyć z nich pełen potencjał, zadbaj o to, by zachować między nimi równowagę i znaleźć w swojej strategii miejsce na oba rodzaje. Dzięki temu zapewnisz swojej witrynie nie tylko regularny napływ nowych klientów, ale i zachęcisz ich do głębszego zapoznania się z publikowanymi przez Ciebie treściami. ",[12,25543,25545],{"id":25544},"dobre-praktyki-w-twojej-strategii-pozyskiwania-linków",[224,25546,25547],{},"Dobre praktyki w Twojej strategii pozyskiwania linków",[16,25549,25550,25551,25554],{},"Pozyskiwanie linków wcale nie musi być skomplikowane! Choć ",[224,25552,25553],{},"stawianie pierwszych kroków"," zawsze stanowi mniejsze lub większe wyzwanie, zastosowanie się do tych kilku prostych zasad pozwoli Ci bezboleśnie wdrożyć się w link building. Jeśli nie masz czasu zajmować się tym samodzielnie albo czujesz, że możesz potrzebować wsparcia, sprawdź koniecznie naszą ofertę! ",[220,25556,25558],{"id":25557},"wybór-odpowiedniego-miejsca",[224,25559,25560],{},"Wybór odpowiedniego miejsca",[16,25562,25563],{},"Najważniejszą zasadą link buildingu jest to, by linki trafiały w miejsca, które są tematycznie powiązane z Twoją działalnością. Dlaczego to takie ważne? Oprócz wpływania na pozycję Twojej witryny w wyszukiwarkach, istnieje duża szansa, że czytelnicy portalu będą chętni do zapoznania się z ofertą Twojej firmy, gdyż wpasowuje się ona w ich zainteresowania. Dzięki temu możesz nie tylko przyciągnąć nowych klientów, jak i zdobywać ich zaufanie oraz budować rozpoznawalność Twojej marki w branży. ",[16,25565,25566,25567,25570],{},"Staraj się także – w miarę możliwości – zadbać o to, by odnośniki pojawiały się na stronach, które cechują się ",[224,25568,25569],{},"wysoką pozycją"," w wyszukiwarkach oraz dużą liczbą wyświetleń. Portale, które nie generują zbyt dużego ruchu, nie wpłyną znacząco na pozycjonowanie Twojej strony i nie gwarantują regularnego napływu nowych odwiedzających. ",[16,25572,25573,25574,25577],{},"Jakich witryn natomiast unikać? Przede wszystkim – tych, na których dominującą (albo jedyną) zawartością są ",[224,25575,25576],{},"treści sponsorowane",", nawet jeśli ich tematyka pokrywa się w dużym stopniu z profilem Twojej działalności. Nie masz, niestety, żadnej pewności, że zamieszczenie tam odnośników do Twojej strony internetowej zwiększy Twoje zasięgi. Ponadto, takie strony zazwyczaj nie cieszą się zbyt dużym zaufaniem ani konsumentów, ani wyszukiwarek, dlatego zawsze warto zastanowić się, czy zamieszczenie tam linków będzie dla Ciebie korzystne i nie narazi Cię na straty wizerunkowe. ",[220,25579,25581],{"id":25580},"unikanie-spamowania",[224,25582,25583],{},"Unikanie spamowania",[16,25585,25586],{},"Spamowanie nigdy nie jest dobrym pomysłem, ponieważ nie zwiększa siły linków i nie gwarantuje wyższej klikalności. Ponadto, algorytmy wyszukiwarek internetowych czy portali społecznościowych bardzo szybko wychwytują spam, czego efektem może być zarówno usunięcie zamieszczanych dotąd treści, jak i zablokowanie możliwości dodawania nowych w przyszłości. W skrajnych przypadkach możesz zostać nawet „nagrodzony” permanentnym skasowaniem Twojego profilu, zwłaszcza jeśli wcześniej zignorowałeś inne środki zapobiegawcze zastosowane przez administratorów. ",[16,25588,25589,25590],{},"Oprócz tego, spamowanie linkami bardzo źle wpłynie na wizerunek Twojej firmy i nie zapewni Ci zaufania potencjalnych klientów. Łatwo jest znaleźć na portalach społecznościowych czy blogach posty, w których treści zamieszczane np. przez boty reklamowe stają obiektem żartów, głównie ze względu na powtarzalność czy niepoprawność językową (wynikającą najczęściej z automatycznych tłumaczeń). W ten sposób nie zyskasz sympatii potencjalnych klientów, dlatego zdecydowanie lepszym pomysłem jest postawienie na mniejszą liczbę linków, ale zamieszczaną w przemyślany sposób. ",[224,25591,25592],{},"Gdzie możesz zacząć zamieszczać linki?",[220,25594,25596,227],{"id":25595},"komentarze",[224,25597,25598],{},"Komentarze",[16,25600,25601],{},"Bardzo popularnym sposobem, często wykorzystywanym np. w blogosferze, jest zamieszczanie linków w komentarzach pod postami, artykułami, filmami czy na forach. Pamiętaj jednak, że wstawianie linków w komentarzach bez żadnych innych treści często jest źle widziane przez innych autorów, gdyż pokazuje, że zależy Ci wyłącznie na reklamowaniu siebie, i nie interesują Cię praca i wysiłek, jakie autor tekstu włożył w stworzenie ich. ",[16,25603,25604,25605,25608],{},"W dobrym tonie jest natomiast ",[224,25606,25607],{},"odniesienie się"," do komentowanej treści oraz uprzejme zaproponowanie odwiedzenia Twojej strony. Staraj się także nie zamieszczać więcej niż jednego linka pod jednym postem, gdyż może to zostać uznane za spam. Ty również nie chciałbyś, aby Twoja witryna była traktowana przez innych jak tablica ogłoszeniowa. Pamiętaj także, by nie opierać całej swojej strategii link buildingowej na zamieszczaniu komentarzy pod postami na innych portalach, lecz traktować je wyłącznie jako jeden z jej elementów. ",[220,25610,25611],{"id":10715},[224,25612,10718],{},[16,25614,25615,25616,25619],{},"Świetnym pomysłem na wystartowanie z link buildingiem jest publikowanie ",[224,25617,25618],{},"artykułów sponsorowanych."," To bardzo prosty i skuteczny sposób na pozyskanie linków. Artykułem sponsorowanym nazywamy tekst, który informuje konsumentów o Twojej ofercie, a jego publikacja zlecona jest w celu promocji marki. Możesz zarówno stworzyć je samodzielnie, jak i powierzyć to zadanie swoim pracownikom czy copywriterom. ",[16,25621,25622],{},"Artykuł sponsorowany to świetne miejsce do zamieszczenia odnośnika do Twojej strony internetowej oraz postawienie pierwszych kroków w link buildingu. Oprócz wpływania na widoczność Twojej witryny w wyszukiwarkach, artykuły sponsorowane niosą ze sobą szereg innych korzyści: pomagają budować rozpoznawalność i świadomość marki oraz poszerzać grono potencjalnych klientów. Oczywiście, oprócz artykułu sponsorowanego możesz również zainwestować w innego rodzaju treści promujące Twoją markę, np. posty w social mediach w ramach współpracy z influencerami. ",[220,25624,25625],{"id":10736},[224,25626,5329],{},[16,25628,25629,25630,25633],{},"Innym sposobem na wejście w świat link buildingu są ",[224,25631,25632],{},"teksty gościnne",", np. na blogach, które będą zawierały odnośnik do Twojej strony internetowej z zachętą do odwiedzenia jej. Tego typu współpraca różni się od artykułu sponsorowanego tym, że zazwyczaj działa na zasadzie barteru – Ty zyskujesz możliwość publikacji swojego tekstu, ale w zamian także użyczasz swojej platformy innym autorom. ",[16,25635,25636],{},"Link building za pomocą wpisów gościnnych wiąże się z obopólnymi korzyściami – barter pozwala zarówno zaoszczędzić pieniądze, które poświęciłbyś na opłacenie możliwości publikacji na zewnętrznej stronie, jak i zyskać nowych klientów wśród regularnych czytelników osoby, z którą podejmujesz współpracę. Dlatego też warto od czasu do czasu wymienić się wpisami z kimś z branży – dzięki temu zyskujesz nie tylko wartościowe linki zewnętrzne, ale i zwiększasz rozpoznawalność swojej marki.",[220,25638,25639],{"id":10747},[224,25640,10750],{},[16,25642,25643,25644,25647],{},"Dobrym pomysłem jest również wykorzystanie w strategii link buildingu możliwości, jakie oferują ",[224,25645,25646],{},"nowoczesne social media",", czyli media społecznościowe. Dzięki temu nie tylko znacząco poszerzysz bazę linków prowadzących do Twojej strony, ale i zwiększysz rozpoznawalność swojej marki wśród konsumentów i będziesz mógł pozostawać z nimi w stałym kontakcie. ",[16,25649,10756],{},[16,25651,25652],{},"Optymalnym rozwiązaniem jest działanie dwutorowe, czyli tworzenie własnych kanałów komunikacji z klientami w social mediach oraz dbanie o obecność linków do Twojej strony w social mediach innych osób. W tym celu możesz nawiązywać współprace z influencerami lub firmami z branży, np. wymieniając się wspomnianymi wyżej wpisami gościnnymi, inwestując w treści sponsorowane lub reklamy. ",[12,25654,25655],{"id":817},[224,25656,818],{},[16,25658,25659,25660,4999],{},"Pozyskiwanie linków to bardzo skuteczna metoda na wygenerowanie większego ruchu na Twojej stronie internetowej i zapewnienie jej atrakcyjnej pozycji w wyszukiwarkach internetowych, dlatego warto uwzględnić ją w swojej strategii SEO. Jeśli potrzebujesz pomocy w rozpoczęciu swojej przygody z link buildingiem, zapraszamy serdecznie do zapoznania się z naszą ",[182,25661,25664],{"href":25662,"rel":25663},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002F",[349],"ofertą na www.linkhouse.pl",{"title":34,"searchDepth":190,"depth":190,"links":25666},[25667,25668,25677],{"id":25519,"depth":190,"text":25522},{"id":25544,"depth":190,"text":25547,"children":25669},[25670,25671,25672,25674,25675,25676],{"id":25557,"depth":359,"text":25560},{"id":25580,"depth":359,"text":25583},{"id":25595,"depth":359,"text":25673},"Komentarze ",{"id":10715,"depth":359,"text":10718},{"id":10736,"depth":359,"text":5329},{"id":10747,"depth":359,"text":10750},{"id":817,"depth":190,"text":818},"Link building, czyli pozyskiwanie linków, może z pozoru brzmieć przerażająco, zwłaszcza jeśli wcześniej nie miałeś z nim do czynienia. Na szczęście nie masz się czego obawiać! To bardzo powszechnie st","\u002Fblog\u002Fimages\u002Fpozyskiwanie-linkow-w-2022-roku-przewodnik-dla-poczatkujacych.png",{},"\u002Fblog\u002Fpozyskiwanie-linkow-w-2022-roku-przewodnik-dla-poczatkujacych",{"title":25498,"description":25678},"blog\u002Fpozyskiwanie-linkow-w-2022-roku-przewodnik-dla-poczatkujacych","2BTh79g82DppOuXmNv7xpvUWKwFlNh3zdjTrAzKDNlc",{"id":25686,"title":25687,"author":377,"body":25688,"category":24698,"coverStyle":197,"date":25829,"description":25830,"excerpt":197,"extension":200,"image":25831,"meta":25832,"navigation":203,"path":25833,"readTime":3881,"seo":25834,"seoDescription":197,"stem":25835,"__hash__":25836},"blog\u002Fblog\u002Fcontent-marketing-14-sposobow-na-tworzenie-wartosciowych-tresci-ktore-pokochaja-twoi-klienci.md","Content marketing: 14 sposobów na tworzenie wartościowych treści, które pokochają Twoi klienci",{"type":9,"value":25689,"toc":25807},[25690,25696,25703,25707,25710,25713,25717,25719,25726,25728,25730,25737,25740,25744,25746,25748,25750,25752,25754,25756,25758,25760,25762,25764,25766,25768,25770,25772,25774,25776,25778,25780,25782,25784,25786,25788,25790,25793,25795,25797,25799,25801,25803,25805],[16,25691,25692,25693,227],{},"Jeśli nie będziesz nastawiony na tworzenie autentycznych i wartościowych dla czytelnika materiałów, mamy dla Ciebie smutną wiadomość – prawdopodobnie zmarnujesz swój czas i wysiłek, jaki poświęciłeś na budowanie takiego contentu. Nawet najlepsze działania SEO i płatne reklamy online nie poprawią ruchu i konwersji, jeśli nikt nie przejdzie na Twoją stronę internetową lub artykuł na blogu oraz nie podejmie pożądanych przez Ciebie działań, np. zapis do newslettera. Jeśli chcesz, aby Twoje teksty naprawdę odniosły sukces, musisz skupić się na dawaniu ludziom tego, czego potrzebują. Oznacza to, że ",[224,25694,25695],{},"masz skoncentrować się na dostarczaniu wartości, np. przez content marketing.",[16,25697,25698,25699,25702],{},"Content marketing stał się powszechnym językiem dla marketerów. Jeśli jest skuteczny, zwiększa zaangażowanie obecnych i potencjalnych członków oraz buduje pozycję lidera w branży. Jednak  wymaga on zaangażowania wielu czynników, aby przyniósł świetne efekty. Dobrą wiadomością jest to, że możesz skorzystać z naszych ",[224,25700,25701],{},"14 sposobów"," na tworzenie cennych wpisów, które pokochają Twoi klienci, aby zwiększyć wartość swoich artykułów i osiągnąć założone cele!",[12,25704,25706],{"id":25705},"co-to-content-marketing","Co to Content marketing?",[16,25708,25709],{},"Treści mają kluczowe znaczenie, gdyż przyciągają uwagę, utrzymują zaangażowanie i rozwiązują problemy. Dziś nie wystarczy już być w internecie. Teraz chodzi o to, jak być online, aby nas zauważono. To jest właśnie misja content marketingu, czyli marketingu treści. ",[16,25711,25712],{},"Jest to rodzaj strategii marketingowej, która obejmuje stałe tworzenie i dystrybucję jakościowych, odpowiednich i angażujących materiałów w celu przyciągnięcia docelowej grupy odbiorców i zachęcenia jej do zakupu. Ta forma marketingu nie promuje marki wprost, ale zamiast tego pobudza zainteresowanie konsumentów jej produktem\u002Fusługą i bierze udział w budowaniu pozytywnego postrzegania. Im większą wartość oferujesz konsumentom przez content marketing w postaci wiedzy eksperckiej i odpowiednich rozwiązań, tym bardziej zachęcisz ich do zakupu.",[12,25714,25716],{"id":25715},"dlaczego-content-marketing-jest-tak-istotny","Dlaczego content marketing jest tak istotny?",[16,25718,16909],{},[16,25720,25721,25722,25725],{},"Jeśli zdecydujesz się pracować z content marketingiem, czy to w mediach społecznościowych, czy na własnej stronie internetowej, będziesz korzystał z tekstów. To samo dzieje się, gdy wybierzesz e-mail marketing lub blogi firmowe: ",[224,25723,25724],{},"zawsze będziesz potrzebować treści",". Używając odpowiednio zbudowanych materiałów, możesz osiągnąć kilka celów, na przykład nauczyć ludzi, jak używać Twojego produktu lub usługi, aby zażegnać problem. Musisz tylko pamiętać, że dzisiaj ludzie mają pod dostatkiem tysiące artykułów, które mogą czytać. Są zanurzeni w morzu informacji, więc powinieneś zwrócić uwagę na to, co publikujesz, jeśli chcesz, aby wybrali Twoją markę.",[12,25727,16921],{"id":16920},[16,25729,16924],{},[16,25731,25732,25733,25736],{},"To prawda, że istnieją inne sposoby na bycie online poza content marketingiem. Dlaczego więc wybrać tę opcję dla swojej firmy? Ponieważ ",[224,25734,25735],{},"content marketing jest podstawą i uzupełnieniem innych strategii marketingu cyfrowego",". Przemyślane i umiejętnie zaplanowane publikacje mogą skutecznie wspierać promocję Twojej marki w sieci, pomagają w realizacji założonych celów, generują zaangażowanie użytkowników oraz zwiększają widoczność witryny w wynikach wyszukiwania. Mogą też pozyskiwać leady, wspierać sprzedaż, budować długofalowe relacje z klientem i pozyskiwać ich lojalność, zwiększać wiarygodność i świadomość na temat marki, a także tworzyć pozytywny wizerunek firmy jako eksperta w branży.",[16,25738,25739],{},"Warto więc skupić się na tworzeniu takiego content marketingu, który pomoże poprawić jakość życia i pracy odbiorców. Jak pewnie zauważyłeś, nie wystarczy wstawić bloku tekstu, dwóch zdjęć i opublikować taki wpis na blogu. W obecnych czasach nawet trzeba pobudzać emocje, zaskakiwać, dostarczać ciekawostek, a także bawić i uczyć. Na szczęście istnieją odpowiednie sposoby, narzędzia i techniki, które pozwalają zdobyć założone cele. Jesteś gotowy je poznać? Jeśli tak, to zapnij pasy!",[12,25741,25743],{"id":25742},"jak-zbudować-wartościowe-treści","Jak zbudować wartościowe treści?",[220,25745,16972],{"id":16971},[16,25747,16975],{},[220,25749,16985],{"id":16984},[16,25751,16988],{},[220,25753,16992],{"id":16991},[16,25755,16995],{},[220,25757,16999],{"id":16998},[16,25759,17002],{},[220,25761,17006],{"id":17005},[16,25763,17009],{},[220,25765,17013],{"id":17012},[16,25767,17016],{},[220,25769,17020],{"id":17019},[16,25771,17023],{},[220,25773,17027],{"id":17026},[16,25775,17030],{},[220,25777,17034],{"id":17033},[16,25779,17037],{},[220,25781,17041],{"id":17040},[16,25783,17044],{},[220,25785,17048],{"id":17047},[16,25787,17051],{},[220,25789,17055],{"id":17054},[16,25791,25792],{},"Co dodać do działań content marketingu, aby teksty były jeszcze bardziej użyteczne? Linki wewnętrzne oraz zewnętrzne! Linki wewnętrzne są niezbędne w każdej witrynie, ponieważ przenoszą czytelnika do Twoich podstron i ważnych sekcji, pomagają budować autorytet strony, wrażenia internauty, czy budują połączenia między stronami internetowymi za pomocą jednego kliknięcia. Natomiast linki zewnętrzne są najważniejszym źródłem siły rankingowej. Liczba wysokiej jakości linków zewnętrznych, które kierujesz do Twojej witryny, ma duży wpływ na pozycję Twojej witryny w wyszukiwarkach, więc i na odwiedziny strony. Obydwa rodzaje linkowania dodają materiałom większego znaczenia.",[220,25794,17062],{"id":17061},[16,25796,17065],{},[220,25798,17069],{"id":17068},[16,25800,17072],{},[12,25802,818],{"id":817},[16,25804,17186],{},[16,25806,17189],{},{"title":34,"searchDepth":190,"depth":190,"links":25808},[25809,25810,25811,25812,25828],{"id":25705,"depth":190,"text":25706},{"id":25715,"depth":190,"text":25716},{"id":16920,"depth":190,"text":16921},{"id":25742,"depth":190,"text":25743,"children":25813},[25814,25815,25816,25817,25818,25819,25820,25821,25822,25823,25824,25825,25826,25827],{"id":16971,"depth":359,"text":16972},{"id":16984,"depth":359,"text":16985},{"id":16991,"depth":359,"text":16992},{"id":16998,"depth":359,"text":16999},{"id":17005,"depth":359,"text":17006},{"id":17012,"depth":359,"text":17013},{"id":17019,"depth":359,"text":17020},{"id":17026,"depth":359,"text":17027},{"id":17033,"depth":359,"text":17034},{"id":17040,"depth":359,"text":17041},{"id":17047,"depth":359,"text":17048},{"id":17054,"depth":359,"text":17055},{"id":17061,"depth":359,"text":17062},{"id":17068,"depth":359,"text":17069},{"id":817,"depth":190,"text":818},"2022-02-01","Jeśli nie będziesz nastawiony na tworzenie autentycznych i wartościowych dla czytelnika materiałów, mamy dla Ciebie smutną wiadomość – prawdopodobnie zmarnujesz swój czas i wysiłek, jaki poświęc","\u002Fblog\u002Fimages\u002Fcontent-marketing-14-sposobow-na-tworzenie-wartosciowych-tresci-ktore-pokochaja-twoi-klienci.webp",{},"\u002Fblog\u002Fcontent-marketing-14-sposobow-na-tworzenie-wartosciowych-tresci-ktore-pokochaja-twoi-klienci",{"title":25687,"description":25830},"blog\u002Fcontent-marketing-14-sposobow-na-tworzenie-wartosciowych-tresci-ktore-pokochaja-twoi-klienci","FoyOD1gJhIP-A0RlRYhuTnMePJx-tWtMIC7mT3IIZEw",{"id":25838,"title":25839,"author":377,"body":25840,"category":24698,"coverStyle":197,"date":26049,"description":26050,"excerpt":197,"extension":200,"image":26051,"meta":26052,"navigation":203,"path":26053,"readTime":14147,"seo":26054,"seoDescription":197,"stem":26055,"__hash__":26056},"blog\u002Fblog\u002F17-elementow-artykulu-sponsorowanego.md","17 elementów, które musi mieć Twój artykuł sponsorowany",{"type":9,"value":25841,"toc":26025},[25842,25845,25849,25855,25858,25861,25865,25868,25877,25880,25884,25888,25891,25895,25898,25902,25905,25909,25912,25916,25919,25923,25926,25930,25933,25937,25940,25944,25947,25951,25954,25958,25961,25965,25973,25979,25983,25986,25990,25993,25997,26000,26004,26007,26011,26014,26018],[16,25843,25844],{},"Artykuły sponsorowane to świetny sposób na dotarcie do nowych odbiorców i zwiększenie świadomości marki. Jednak nie wszystkie artykuły tego typu są sobie równe! Niektóre cieszą się dużą popularnością, a inne zajmują ostatnie miejsca w wynikach wyszukiwania. Gdzie jest różnica pomiędzy nimi? Zapewne w doborze elementów, z jakich są zbudowane. W tym wpisie przedstawimy aż 17 części, które składają się na skuteczny artykuł sponsorowany i opowiemy o nich więcej.",[12,25846,25848],{"id":25847},"czy-wygląd-artykułu-sponsorowanego-jest-ważny","Czy wygląd artykułu sponsorowanego jest ważny?",[16,25850,25851,25854],{},[182,25852,2169],{"href":5156,"rel":25853},[349]," są doskonałym sposobem na zaciekawienie potencjalnych klientów swoją ofertą. Tylko… jak je pisać? Jak dostarczyć czytelnikowi tego, czego potrzebuje, bez zniechęcania go w trakcie czytania? Stworzenie dobrego materiału sponsorowanego wcale nie jest takie proste, jak mogłoby się na początku wydawać. ",[16,25856,25857],{},"Wygląd, struktura i treści są ważne dla artykułu sponsorowanego, który powstaje po to, aby promować jakąś markę. Może on nie tylko sprowadzić użytkowników na Twoją stronę, ale i wesprzeć jej pozycjonowanie. Z tego względu, ma zachęcać wizualnie i dostarczać wartościowe insighty klientom. Jednak nie ma jednej, idealnej recepty na zbudowanie artykułu sponsorowanego, ponieważ wszystko zależy od tego, jakiej branży dotyczy tekst i do jakiej grupy docelowej jest skierowany. Nie mniej jednak, ważne jest to, aby wykorzystane elementy były dokładnie przemyślane.",[16,25859,25860],{},"Aby stworzyć materiał, który przyniesie jak najlepsze efekty i pozytywnie wpłynie na rozpoznawalność całej marki, powinieneś wykorzystać różne komponenty, wpływające na jego atrakcyjność. O czym należy pamiętać, jeśli chcesz tworzyć sponsorowane treści z prawdziwego zdarzenia? Mamy w zanadrzu parę pomysłów. ",[12,25862,25864],{"id":25863},"jak-wygląda-skuteczny-artykuł-sponsorowany","Jak wygląda skuteczny artykuł sponsorowany?",[16,25866,25867],{},"Dobrze zbudowany artykuł sponsorowany nie może mieć w sobie nic z bijącej po oczach reklamy. Nie może być też za długi, ponieważ internauci nie poświęcają tak dużo czasu na czytanie, jak dawniej. W sieci odbiorcy szukają krótkich, bogatych merytorycznie treści, które mogą dostarczyć konkretnych informacji na pożądany temat. Właśnie dlatego, bardzo rzadko długie artykuły czytane są w całości. Z drugiej strony, za krótki wpis sponsorowany również nie przyniesie wymiernych korzyści, ponieważ materiał nie będzie wystarczająco dobrze rozwinięty. Ważne jest to, aby nie popadać od skrajności w skrajność i przyjąć w swojej strategii content marketingowej pewne zasady, np. każdy tekst powinien mieć minimum 1500 słów. ",[16,25869,25870,25871,25876],{},"W przypadku artykułów sponsorowanych istotnym aspektem jest budowanie pozytywnego wizerunku marki. Cel ten można osiągnąć na różne sposoby. Wykorzystanie języka korzyści, statystyk, linkowanie do podstron, zachęcanie do sprawdzenia bardziej szczegółowych informacji o produkcie, to tylko niektóre z nich. Nie możemy również zapomnieć o SEO – gdyż skuteczny artykuł sponsorowany powinien być odpowiednio nasycony frazami kluczowymi – ani o linkach, które grają pierwsze skrzypce w ",[182,25872,25875],{"href":25873,"rel":25874},"https:\u002F\u002Flinkhouse.pl\u002Flink-building-czy-sie-oplaca\u002F",[349],"link buildingu",". Można się w tym wszystkim pogubić, prawda? ",[16,25878,25879],{},"Wiemy, wiemy – już więcej nie przedłużamy. Nadszedł ten moment, w którym przedstawiamy różne sposoby na uatrakcyjnienie waszego artykułu sponsorowanego!",[12,25881,25883],{"id":25882},"_17-elementów-z-których-składa-się-świetny-artykuł","17 elementów, z których składa się świetny artykuł",[220,25885,25887],{"id":25886},"_1-tytuł","#1 Tytuł",[16,25889,25890],{},"To pierwszy element, który zauważa odbiorca… a przynajmniej tak powinno być. Właśnie od niego zależy, czy internauta zdecyduje się na przeczytanie artykułu sponsorowanego. Interesujące, wpadające w oko, a nawet niekonwencjonalne tytuły mają tą moc, że przyciągają publiczność. Jeśli chcesz, aby użytkownicy wybrali właśnie Twój tekst spośród wielu pojawiających się pozycji, to koniecznie zadbaj o ten element. Odpowiedni nagłówek to taki, którym zainteresujesz internautów i którym sam byłbyś zainteresowany. Tytuł nie musi zdradzać wszystkiego co kryje się w tekście. Może za to przybrać formę pytania, bądź przedstawiać liczbę rozwiązań. Ważne jest, aby był chwytliwy i zachęcał do kliknięcia.",[220,25892,25894],{"id":25893},"_2-wstęp","#2 Wstęp",[16,25896,25897],{},"Wstęp to zapowiedź tego, co znajduje się w części zasadniczej tekstu. Może przedstawiać prostą historyjkę, ważne fakty, krótki opis obecnej sytuacji na świecie, itp. Pierwsze zdania są kluczowe, ponieważ jeśli nagłówek zaciekawił odbiorcę, wstęp nie może tego zepsuć. Początek wstępu (podobnie jak tytuł) mają na celu przyciągnąć uwagę czytelnika i powoli wdrożyć go w temat artykułu sponsorowanego. Z tego względu, powinieneś w interesujący sposób wprowadzić klienta w tekst i powiadomić go, na jakie pytania znajdzie w nim odpowiedź.",[220,25899,25901],{"id":25900},"_3-spis-treści","#3 Spis treści",[16,25903,25904],{},"Dodanie spisu treści to zdecydowanie dobry pomysł w przypadku artykułów sponsorowanych, ponieważ zazwyczaj nie należą one do krótkich publikacji. Ten element w znacznym stopniu ułatwia nawigację po tekście. Dodatkowo, pozwala internautom na zapoznanie się z całym artykułem, bez konieczności scrollowania strony. Internauci, których zachęcił nagłówek, chcą zazwyczaj jak najszybciej poznać odpowiedź na nurtujące ich pytanie. Z tego powodu często nie czytają całości tekstu, lecz po prostu sprawdzają te części, które najbardziej ich interesują. Spis treści pozwoli im na szybkie odnalezienie tych materiałów. To też świetne rozwiązanie dla autorów wpisów, ponieważ z tą częścią składową, sprawniej poukładają wszystkie informacje, które chcą wykorzystać.",[220,25906,25908],{"id":25907},"_4-treść-zasadnicza","#4 Treść zasadnicza",[16,25910,25911],{},"Twój artykuł sponsorowany powinien dawać czytelnikom konkretną wartość i przekazywać sprawdzoną wiedzę. Treść zasadnicza musi być dopasowana do tematyki strony, na której wpis będzie opublikowany. Miej zawsze na uwadze swoją grupę odbiorców, ponieważ to z myślą o niej piszesz. Czy wpis ma być skierowany do młodzieży czy do seniorów? W jakiej branży? Odpowiedz na kilka podobnych pytań i dostosuj język oraz tekst do osób, które będą go czytały. ",[220,25913,25915],{"id":25914},"_5-treść-reklamowa","#5 Treść reklamowa",[16,25917,25918],{},"Skoro jest to artykuł sponsorowany, to zapewne znajduje się w nim treść reklamowa. Jednak to nie nachalna promocja przywołuje fale klientów. Wręcz przeciwnie – to ona stawia markę w niekorzystnym świetle. To, że tworzysz wpis sponsorowany, nie oznacza, że całe jego wnętrze ma wychwalać Twoją ofertę. Nie możesz skupiać się na mocno reklamowym charakterze tekstu, ale na jego użyteczności. Czytelnicy są z Tobą ze względu na merytoryczną wartość, jaką zapewniasz, a treść reklamowa ma być jedynie wisienką na torcie, czyli dostarczeniem konkretnego rozwiązania, które wskazuje, że Twój produkt lub usługa są tym, czego internauta szuka.",[220,25920,25922],{"id":25921},"_6-atrakcyjna-struktura","#6 Atrakcyjna struktura",[16,25924,25925],{},"Kolejną podstawą podczas tworzenia publikacji sponsorowanej, jest profesjonalne skomponowanie tekstu, czyli w taki sposób, aby odpowiadał on czytelnikom i ułatwiał eksplorację. Atrakcyjna struktura może całkowicie zmienić jego oblicze. W tym pomoże dodanie śródtytułów, wyjustowanie tekstu, podzielenie go na akapity, dodanie grafiki, itp. Klientom nie spodoba się ściana wersów i z pewnością zapamiętają z niego mniej, niż się spodziewałeś.",[220,25927,25929],{"id":25928},"_7-wyróżnienia-tekstu","#7 Wyróżnienia tekstu ",[16,25931,25932],{},"Warto podkreślić te zdania, które Twoim zdaniem wnoszą większą wartość do artykułu. Wyliczenia i wypunktowania z kolei, ułatwią czytanie i poruszanie się po nim. W tym celu stosuj różne formatowania tekstu, istotne fragmenty wyróżnij poprzez pogrubienia, czy nawet cytaty. Skup się na tworzeniu czytelnych treści i postaraj się, aby użyte elementy pasowały do siebie i tworzyły spójną całość. Dobrym pomysłem mogą okazać się też tabele, grafiki i wykresy, które dodatkowo uatrakcyjnią przekaz.",[220,25934,25936],{"id":25935},"_8-zdjęcia","#8 Zdjęcia",[16,25938,25939],{},"Nie mogło zabraknąć zdjęć w naszym zestawieniu, które przede wszystkim, przyciągają uwagę. Nie musi być ich dużo, mają tylko sprawić, żeby przekaz był bardziej przyjazny. Zdjęcie, które wyświetla się natychmiast po uruchomieniu wpisu, zapowiada, że nie będzie to kolejna, nudna strona internetowa. Może pokazywać pracowników, bądź działalność marki z logiem w tle. Nie powinno być zbyt obszerne, ponieważ nie chcemy dezorientować klienta. Warto postawić na autorskie fotografie, a te stockowe odłożyć na wszelki wypadek. ",[220,25941,25943],{"id":25942},"_9-infografiki","#9 Infografiki",[16,25945,25946],{},"Wspominając o zdjęciach, weźmy pod lupę też infografikę. Ten element jest nie tylko atrakcyjny wizualnie, ale również w świetny sposób może przedstawić najważniejsze informacje, ciekawostki, podsumowanie, itp. Nie powinien również zajmować zbyt dużo miejsca, ponieważ mniejsza wtedy przestrzeń dostępną na tekst. Odpowiednio zaprojektowana infografika przykuje uwagę i wzmocni wartość edukacyjną Twojej publikacji, więc jeśli jeszcze nigdy nie wykorzystałeś tego elementu w swoich materiałach, najwyższy czas spróbować.",[220,25948,25950],{"id":25949},"_10-checklisty","#10 Checklisty",[16,25952,25953],{},"Checklista zawiera precyzyjny opis działań jakie trzeba podjąć, aby zrealizować dane zadanie. Im jest dokładniejsze i bardziej szczegółowe kroki zawiera, tym większa jest jej skuteczność i wartość dla czytelnika. Jest prosta w budowie, łączy i wyraźnie przedstawia kolejne etapy postępowania, a także ułatwia poruszanie się po tekście. Zastosowanie tego elementu w materiałach sponsorowanych sprawia, że żadna istotna informacja nie zostanie pominięta ani zapomniana.",[220,25955,25957],{"id":25956},"_11-statystyki","#11 Statystyki",[16,25959,25960],{},"Gotowe statystyki są narzędziem umożliwiającym graficzne lub słowne przedstawienie pozyskanych informacji. Fakty, dane, liczby, statystyki, czy studia przypadku – to wartościowe elementy każdego materiału sponsorowanego. Obecnie dostęp do wszelkich informacji jest bardzo łatwy, ale mimo tego, nie każdy jest w stanie wyciągnąć z nich wartość dla siebie. Z tego względu, bardzo często wykorzystuje się w artykułach statystyki, które pokazują przetworzone już dane i dodają wpisowi większego znaczenia. Szczególnie w przypadku, gdy statystyki te są rzadkie, lub trudne do otrzymania.",[220,25962,25964],{"id":25963},"_12-linki","#12 Linki",[16,25966,25967,25968,25972],{},"Koniecznie zamieść link do Twojej strony, podstrony lub innego wpisu podczas pisania artykułu sponsorowanego. Jest to idealny sposób na zwiększenie widoczności i rozpoznawalności marki na rynku. Dzięki takiemu zabiegowi, bierzesz udział w ",[182,25969,25971],{"href":10865,"rel":25970},[349],"budowaniu linków",", czyli w długim procesie, który ma na celu zdobywanie odnośników do swojej strony internetowej z zewnętrznych witryn. Warto się na nim skupić, ponieważ współczesne działania link buildingowe dają odbiorcy wartościowy content i odpowiedzi na zadawane pytania. Aby uzyskać mocne linki, możesz właśnie tworzyć artykuły sponsorowane – jest to jedna z popularniejszych form. Szczególnie warto publikować treści na stronach, które są jakościowe i chętnie odwiedzane przez internautów. ",[16,25974,25975,25978],{},[182,25976,377],{"href":14263,"rel":25977},[349]," to platforma link buildingu, ale także content marketingu, która pomoże Ci w budowaniu linków. Zajmuje się również pisaniem ogłoszeń, artykułów sponsorowanych, wpisów na fora, NAPow czy też dodawaniem linków w istniejących już publikacjach. Jest świetnym rozwiązaniem dla tych, którzy dopiero zaczynają swoją przygodę z link buildingiem.",[220,25980,25982],{"id":25981},"_13-słowa-kluczowe","#13 Słowa kluczowe",[16,25984,25985],{},"​​W treści artykułu należy umieścić odpowiednią liczbę słów kluczowych, które są niezbędne do pozycjonowania. Ich odpowiedni dobór to jedno z ważniejszych działań w ramach SEO. Jeśli dobierzesz prawidłową strategię, zauważysz wzrost widoczności witryny w wyszukiwarce. Ale pamiętaj, że co za dużo, to niezdrowo – ich przesyt nie jest dobrym sygnałem dla przeglądarek. Niestety część artykułów sponsorowanych jest tworzona wyłącznie po to, aby wpisać się w algorytm Google, ale nie wnoszą żadnej wartości merytorycznej dla czytelnika. Nie popełniaj tego błędu w swoim przypadku.",[220,25987,25989],{"id":25988},"_14-język-korzyści","#14 Język korzyści",[16,25991,25992],{},"Język korzyści to określony styl komunikacji z klientem i efektywny sposób prezentacji Twojej oferty. Koncentruje się nie na jej cechach, ale na benefitach, jakie odbiorca może zyskać dzięki skorzystaniu z niej. Konsument nigdy nie kupuje samego produktu, lecz związane z nim korzyści. Używając tego języka w swoich treściach sponsorowanych, unikniesz mówienia o samym produkcie i przesadnego wychwalania go. Zamiast tego, wykreujesz przed klientem wizję jego posiadania. W ten sposób uświadamiasz otoczeniu, jak ich życie zmieni się po zakupie. Umiejętne posługiwanie się językiem korzyści wymaga nie lada wysiłku. Przez cały czas musisz pamiętać, że opisując dany produkt i ofertę, to nie one są w centrum, tylko użytkownik i jego potrzeby. Dlatego podczas pisania odwołuj się do emocji, skup się na najważniejszych wartościach oraz sprzedawaj obietnice. ",[220,25994,25996],{"id":25995},"_15-wypowiedzi-ekspertów","#15 Wypowiedzi ekspertów",[16,25998,25999],{},"Twoja marka nie musi pojawiać się w co drugim zdaniu – taki zabieg zwykle odstrasza czytelników. Zamiast tego, możesz postawić na naprawdę ciekawe wypowiedzi ekspertów, czy specjalistów z branży. Autor każdej wypowiedzi  dostarcza wpisowi niesamowitą wartość, ponieważ wzbogaca Twój materiał, o pozytywną opinię, dodaje istotnych informacji, wprowadza ciekawostki ze świata branży. Ważne jest, aby używać takich wypowiedzi, które są na temat, krótkie i zwięzłe, gdyż publikacje sponsorowane mają zazwyczaj określoną długość. Ogólnie rzecz ujmując – wkład własny ekspertów może merytorycznie wzbogacić cały artykuł. ",[220,26001,26003],{"id":26002},"_16-cta","#16 CTA",[16,26005,26006],{},"Koniecznie dodaj wezwanie do działania w swoim wpisie. Jest to jeden z kluczowych elementów, którego głównym celem powinna być wysoka konwersja oraz zwiększenie grona lojalnych czytelników. Stosowanie call to action w treściach przynosi stosunkowo wysokie rezultaty przy niewielkim nakładzie finansowym. Do największych zalet CTA należą m.in.: lepsza widoczność w organicznych wynikach wyszukiwania (dzięki wyższemu CTR), obniżenie kosztów reklamy, zachęcenie do wykonania pewnej akcji oraz zwiększenie potencjału sprzedażowego. Aby CTA działało prężnie, koniecznie dopasuj treść wezwania do działania, do odbiorcy tekstu, ponieważ w przeciwnym razie może on uznać, że Twoje wezwanie do działania go nie dotyczy, a w efekcie je pominie.",[220,26008,26010],{"id":26009},"_17-podsumowanie","#17 Podsumowanie",[16,26012,26013],{},"Podsumowanie stanowi ważny element artykułu sponsorowanego i jest niemniej ważne od reszty elementów. Na koniec tekstu, warto dodać krótki akapit, który zawiera najistotniejsze wnioski. W tej sekcji można też zweryfikować wprowadzone dane, w skrócie przedstawić najważniejsze wyniki przeprowadzonych badań, wnioski płynące z analizy, konkluzje rozważań, porady na temat kolejnych kroków, itp. W zakończeniu warto wspomnieć wprost o swojej marce i zamieścić linki do witryny\u002Foferty. Takie podsumowanie ułatwi zapamiętanie najważniejszych informacji i dodatkowo je podkreśli. Nie dopisuj tu kolejnych zdań na siłę, ponieważ sęk w jakości, nie ilości.",[12,26015,26017],{"id":26016},"czas-na-artykuł-sponsorowany","Czas na artykuł sponsorowany!",[16,26019,26020,26021,26024],{},"To już wszystkie elementy, które budują dobry ",[182,26022,7953],{"href":5156,"rel":26023},[349],". Wspomnieliśmy to zarówno o takich składnikach, które wpływają na działania SEO, ale też na aspekt wizualny treści. Pisanie tekstów sponsorowanych to niełatwe zadanie. Tworzenie ich powinno być przemyślane, więc jeśli więc oczekujesz zadowalających efektów, to poświęć czas na stworzenie odpowiedniej strategii, znalezienie atrakcyjnego miejsca do publikacji, przygotowanie oraz opracowanie treści, które przyciągną użytkowników na Twoją stronę.",{"title":34,"searchDepth":190,"depth":190,"links":26026},[26027,26028,26029,26048],{"id":25847,"depth":190,"text":25848},{"id":25863,"depth":190,"text":25864},{"id":25882,"depth":190,"text":25883,"children":26030},[26031,26032,26033,26034,26035,26036,26037,26038,26039,26040,26041,26042,26043,26044,26045,26046,26047],{"id":25886,"depth":359,"text":25887},{"id":25893,"depth":359,"text":25894},{"id":25900,"depth":359,"text":25901},{"id":25907,"depth":359,"text":25908},{"id":25914,"depth":359,"text":25915},{"id":25921,"depth":359,"text":25922},{"id":25928,"depth":359,"text":25929},{"id":25935,"depth":359,"text":25936},{"id":25942,"depth":359,"text":25943},{"id":25949,"depth":359,"text":25950},{"id":25956,"depth":359,"text":25957},{"id":25963,"depth":359,"text":25964},{"id":25981,"depth":359,"text":25982},{"id":25988,"depth":359,"text":25989},{"id":25995,"depth":359,"text":25996},{"id":26002,"depth":359,"text":26003},{"id":26009,"depth":359,"text":26010},{"id":26016,"depth":190,"text":26017},"2022-01-24","Artykuły sponsorowane to świetny sposób na dotarcie do nowych odbiorców i zwiększenie świadomości marki. Jednak nie wszystkie artykuły tego typu są sobie równe! Niektóre cieszą się dużą popularnością,","\u002Fblog\u002Fimages\u002F17-elementow-artykulu-sponsorowanego.webp",{},"\u002Fblog\u002F17-elementow-artykulu-sponsorowanego",{"title":25839,"description":26050},"blog\u002F17-elementow-artykulu-sponsorowanego","V6NdUdg48S4_HlYYwmmFJgkOmaQ1RWgaBd0zQ_KeX8Y",{"id":26058,"title":26059,"author":377,"body":26060,"category":5063,"coverStyle":197,"date":26049,"description":26227,"excerpt":197,"extension":200,"image":26228,"meta":26229,"navigation":203,"path":26230,"readTime":14147,"seo":26231,"seoDescription":197,"stem":26232,"__hash__":26233},"blog\u002Fblog\u002Fjak-zdobyc-wartosciowe-linki-w-2022-roku.md","Jak zdobyć wartościowe linki w 2022 roku?",{"type":9,"value":26061,"toc":26204},[26062,26065,26070,26072,26074,26077,26079,26082,26085,26087,26089,26092,26094,26097,26099,26105,26107,26112,26114,26117,26119,26121,26123,26125,26129,26132,26136,26143,26147,26150,26154,26157,26161,26164,26168,26171,26175,26178,26182,26185,26189,26192,26196,26199,26201],[16,26063,26064],{},"Linki są walutą w Internecie dla wielu firm. Nie można mieć obecności online bez nich, a im jest ich więcej i mają świetną jakość, tym wyżej strona może uplasować się w wynikach wyszukiwania (SERPs). Ale jak pozyskać te linki? To nie takie proste, jak kiedyś. Dziś specjaliści SEO szukają sposobów na znalezienie takich, które dadzą klientom przewagę nad ich konkurencją.",[16,26066,26067],{},[224,26068,26069],{},"Wiele osób zadaje sobie pytanie jak zdobyć wartościowe linki w 2022 roku? Jeśli jesteś jedną z nich, to czytaj dalej!",[12,26071,10315],{"id":10314},[16,26073,10793],{},[16,26075,26076],{},"Linki żywe odsyłają do stron, które działają, natomiast martwe prowadzą na strony niedziałającej. Z kolei linki zewnętrzne odsyłają do stron lub treści poza stroną, czyli dosłownie na zewnątrz. Za to wewnętrzne, działają wręcz przeciwnie – kierują do podstron lub miejsc w obrębie Twojej witryny. Linki dofollow prowadzą boty wyszukiwarek tak, aby te odwiedziły stronę, do której prowadzi dany link, a nofollow oznaczają, że link nie jest tak istotny, aby informować o mocy strony. W przypadku linków dodanych do grafik rolę anchoru przejmuje opis alternatywny obrazka, a linki z inną treścią to najczęściej hiperłącza dodane do tekstu, na przykład „zobacz więcej”. Każde z nich jest ważne dla Twojej witryny, więc warto nie skupiać się tylko na jednym rodzaju.",[12,26078,10802],{"id":10799},[16,26080,26081],{},"Odsyłanie do innych stron również pomaga w budowaniu linków. Nawet jeśli są to strony konkurencyjne – wspominając o ich pracy we wpisach na własnym blogu, tworzysz możliwości cytowania, więc i linkowania do tego artykułu. Z takiej sytuacji korzystasz zarówno Ty, (ponieważ zdobywasz wartościowego linka) jak i firma, która postanowiła odnieść się do Twoich materiałów, ponieważ zyskuje pozytywną opinię od innej firmy z branży. Oczywiście możesz umieszczać też linki do swoich podstron, sekcji Q&A, ofert, itp. z myślą o zwiększeniu zainteresowania klienta swoją marką.",[12,26083,26084],{"id":10808},"3. Stwórz strategię zaangażowania dla swojej kampanii link buildingowej.",[16,26086,10814],{},[12,26088,10820],{"id":10817},[16,26090,26091],{},"Jeśli zależy Ci na zdobyciu wartościowych linków, upewnij się, że treści, które udostępniasz internautom są również wysokiej jakości. Tworzenie świetnego contentu powinno być kluczowym aspektem każdej strategii SEO. To użytkownicy decydują o wartości tego, co udostępniasz, dlatego pisz dla nich, a nie dla siebie. Weź pod uwagę to, o czym chcą przeczytać, jakie mają zainteresowania i jakie wydarzenia śledzą, abyś mógł odnieść je do swojej firmy. Następnie spraw, aby materiały te były czytelne i wciągające. Zadbaj o nagłówki, akapity, strukturę tekstu, dodatkowe elementy graficzne. Podczas pisania ważne jest też, abyś wziął pod uwagę intencję wyszukiwania potencjalnego czytelnika. Postaraj się spełnić oczekiwania i dostarcz to, czego klienci szukają. Na koniec, aktualizuj artykuły, abyś nie wyświetlał przestarzałych i mylących danych, które niszczą zaufanie do Twojej marki.",[12,26093,10850],{"id":10847},[16,26095,26096],{},"Internauci z chęcią linkują do tych artykułów, które zawierają dane, statystyki, czy raporty, szczególnie wtedy, gdy sami nie mają możliwości, ani budżetu, na przeprowadzanie takich badań. Jest to zarówno interesująca forma przedstawienia wniosków z researchu, ale też atrakcyjne źródło nowych linków, które może wykorzystać nawet konkurencja w swoich artykułach. Może to być też interesujący materiał do udostępniania w mediach społecznościowych.",[12,26098,11052],{"id":10856},[16,26100,10862,26101,26104],{},[182,26102,4593],{"href":10865,"rel":26103},[349],". Ogólnie rzecz ujmując, jest to publikowanie własnych wpisów na zaprzyjaźnionych stronach działających w tej samej branży. Dzięki nim możesz dzielić się swoją wiedzą, doświadczeniami i publikować wywiady. Oczywiście jest to świetny sposób na budowanie profilu linków, ale też szansa na wykreowanie wizerunku eksperta w danej dziedzinie. Metoda ta bywa trudna, gdyż znalezienie odpowiedniego bloga, który zgodzi się na wpis, nie jest łatwe i zajmuje dużo czasu. Ponadto, może wiązać się z dodatkowymi kosztami. Nie mniej jednak, zaletą guest postingu jest to, że konkurencja nie jest w stanie odtworzyć takiego linku.",[12,26106,11054],{"id":10875},[16,26108,10881,26109,10886],{},[182,26110,10885],{"href":4914,"rel":26111},[349],[12,26113,10892],{"id":10889},[16,26115,26116],{},"Kolejną metodą wartą uwagi jest wykorzystywanie zasięgu blogerów. Poprzez dotarcie do dobrze znanego autora, który posiada grono zaufanych fanów, możesz znacząco zwiększyć ekspozycję marki i zauważysz wzrost pozyskanych linków. Swoje wysiłki skup na zbudowaniu listy najlepszych twórców. Znajdź takich, którzy mają wybudowaną renomę i nawiąż z nim kontakt. Zastanów się również nad współpracą z innymi blogerami, na przykład takimi, których strony internetowe prężnie się rozwijają i cieszą coraz większą popularnością na rynku. Skontaktuj się z możliwie jak największą liczbą liczących się autorów w danej branży, ponieważ wpływowe osoby mają możliwość dotarcia do tych, którzy są zainteresowani daną tematyką i za pomocą linków mogą przekierować ich na Twoją witrynę.",[12,26118,10901],{"id":10898},[16,26120,10904],{},[12,26122,10910],{"id":10907},[16,26124,10913],{},[12,26126,26128],{"id":26127},"_11-współpracuj-z-influencerami","11. Współpracuj z influencerami",[16,26130,26131],{},"Osoby o popularnych profilach na Instagramie, Facebooku, TikToku czy YouTube z pewnością wesprą Twoją strategię link buildingową.  Influencer marketing przyciąga spory ruch organiczny, który jest proporcjonalny do popularności autora. Jest świetną okazją do budowania linków, ponieważ pozwala umieścić odpowiedni odnośnik w materiałach wpływowej osoby. Treści tworzone przez influencerów są zwykle promowane, więc zwiększa się prawdopodobieństwo dodatkowych wejść organicznych na Twoją witrynę. Co więcej, jeśli dany influencer działa w mediach społecznościowych i na własnej stronie www, to możesz w ten sposób uzyskać linki nofollow i dofollow. A obydwa z nich są przydatne.",[12,26133,26135],{"id":26134},"_12-udzielaj-się-na-forach","12. Udzielaj się na forach",[16,26137,26138,26139,26142],{},"Kolejną metodą na ",[182,26140,5022],{"href":5206,"rel":26141},[349],", jest udzielanie się na forach tematycznych. Szczególnie tych branżowych, powiązanych z Twoją niszą. Mimo, że większość wiadomości zawiera wyłącznie linki typu nofollow, to stanowią one świetne uzupełnienie dla linków dofollow. A dobrze umieszczone wpisy na popularnych forach mogą dodatkowo generować spory ruch organiczny na stronę.",[12,26144,26146],{"id":26145},"_13-odpowiadaj-na-komentarze","13. Odpowiadaj na komentarze ",[16,26148,26149],{},"Pozostawienie pytań klientów bez odpowiedzi świadczy negatywnie o Twojej firmie i wygląda tak, jakbyś nie interesował się opinią użytkowników. Z tego względu systematycznie sprawdzaj, czy nie pojawiły się nowe komentarze w mediach społecznościowych, lub pod artykułami na blogu i wykorzystuj te okazje do linkowania. Sam też możesz zacząć dyskusję. Warto jednak postarać się o to, aby takie komentarze nie wyglądały zbyt spamersko, a wiadomości polecające Twoją firmę były jak najbardziej naturalne, ponieważ tylko takie mogą zachęcić do sprawdzenia oferty, a także zwiększyć jej wiarygodność.",[12,26151,26153],{"id":26152},"_14-wykorzystaj-moc-wideo","14. Wykorzystaj moc wideo",[16,26155,26156],{},"Oczekiwania internautów stale rosną. Chcą oni wkładać jak najmniej wysiłku w poszukiwania, ale jednocześnie otrzymywać wszystko, jak na tacy. Oznacza to, że przekaz ma być prosty, użyteczny, a do tego atrakcyjny. Doskonale sprawdzają się tutaj filmy wideo, które przy infografikach idealnie uzupełniają tekst. Dołączanie filmów edukacyjnych to niesamowity sposób na zaangażowanie odbiorców. Dodają świeżości i zachęcają do linkowania.",[12,26158,26160],{"id":26159},"_15-śledź-trendy-w-link-buildingu","15. Śledź trendy w link buildingu ",[16,26162,26163],{},"Aby zdobyć wartościowe linki, konieczne jest stałe obserwowanie pojawiających się trendów. Jeśli wystarczająco wcześnie zauważysz daną tendencję, która ma perspektywy na przyszłość, zdołasz wyprzedzić konkurencję i zastosować dane techniki na długo przed nimi. Pamiętasz, jak influencer marketing zyskał na popularności? Wiele firm postawiło na niego w swoich działaniach link buildingowych i jak się okazało, postawiły na dobrą kartę.",[12,26165,26167],{"id":26166},"_16-monitoruj-kto-linkuje-do-ciebie-abyś-mógł-otrzymać-więcej-linków","16. Monitoruj kto linkuje do Ciebie, abyś mógł otrzymać więcej linków",[16,26169,26170],{},"Zauważyłeś, że od jakiegoś czasu dane strony stale linkują do Twojej witryny? Świetna sprawa, tym bardziej, że możesz nakłonić ich do jeszcze większej aktywności. Badanie stron, które kierują do Ciebie, pomoże Ci w ustaleniu ich jakości. Być może w ten sposób nawiążesz nową i mocną współpracę?",[12,26172,26174],{"id":26173},"_17-upewnij-się-że-google-indeksuje-twoją-witrynę","17. Upewnij się, że Google indeksuje Twoją witrynę",[16,26176,26177],{},"Link nie zaindeksowany jest linkiem bezwartościowym. Jedną z niezbędnych spraw jest upewnienie się, czy Google na pewno indeksuje Twoją stronę. Ważna jest tu mapa witryny, czyli plik, który informuje przeglądarkę, jakie strony, elementy i pliki są ważne. Google więc odczytuje mapę, aby skutecznie prowadzić indeksowanie. Mapa witryny, może być potrzebna na przykład wtedy, gdy strona jest nowa i prowadzi do niej niewiele linków zewnętrznych. Boty indeksują internet, śledząc linki między stronami, więc jeśli do Twoich stron nie prowadzą żadne linki z witryn zewnętrznych, Google może ich nie odnaleźć.",[12,26179,26181],{"id":26180},"_18-używaj-słów-kluczowych-w-tytule-i-meta-opisie-każdej-strony-w-twojej-witrynie","18. Używaj słów kluczowych w tytule i meta opisie każdej strony w Twojej witrynie",[16,26183,26184],{},"Nie zapominajmy też o słowach kluczowych, które odgrywają znaczącą rolę w pozycjonowaniu. Umieszczenie ich w tytule strony i meta opisie wesprze między innymi linkowanie zewnętrzne. Tytuł określa główną tematykę strony internetowej, za to meta description to opis strony, dookreślający ten tytuł. Jest widoczny tylko w wyszukiwarce Google, dlatego wstawienie tam słów kluczowych bardzo jej pomaga. Co więcej, słowa te pomogą w znalezieniu Twojej strony przez użytkowników, więc zwiększą ruch.",[12,26186,26188],{"id":26187},"_19-korzystaj-z-platform-dla-dziennikarzy","19. Korzystaj z platform dla dziennikarzy ",[16,26190,26191],{},"Masz wiele narzędzi do wyboru: Publito, HARO, SourceBottle. Te platformy zarówno pozwalają dziennikarzom znaleźć nowe źródła do swoich prac, jak i umożliwiają ekspertom z danej dziedziny uzyskać więcej linków do swoich witryn. Regularne podsyłanie swoich wypowiedzi może szybko zaowocować linkami z miejsc, o których konkurencja może nawet nie mieć pojęcia. Oczywiście komentarzy można udzielać na różne tematy, w wielu branżach. Dziennikarze i redaktorzy innych stron po zapoznaniu się z wartościową treścią stwierdzą, że jest ona warta opublikowania, czyli jest warta linku.",[12,26193,26195],{"id":26194},"_20-przy-pomocy-linkhouse-możesz-w-prawidłowy-sposób-przygotować-strategię-linkowania","20. Przy pomocy Linkhouse możesz w prawidłowy sposób przygotować strategię linkowania!",[16,26197,26198],{},"Proces publikacji artykułów, dzięki którym zdobędziesz więcej linków może być zautomatyzowany, jeśli skorzystasz z takiej platformy jak Linkhouse. Zajmuje się ona między innymi tworzeniem ogłoszeń, artykułów sponsorowanych, wpisów na fora, czy też dodawaniem odnośników w istniejących już materiałach. Mówiąc wprost, na platformie Linkhouse masz szeroki wybór portali, gdzie możesz pozyskać link, umieszczając swój tekst lub zamawiając jego przygotowanie. Korzystając z bazy dostępnej na stronie zachowujesz wysiłki, które musiałbyś poświęcić na wiele samodzielnych czynności, ponieważ budowanie linków poprzez Linkhouse, pozwala zaoszczędzić mnóstwo czasu przeznaczanego na wyszukiwanie odpowiednich miejsc do ich zamieszczania oraz dogadywania szczegółów z webmasterami. Co więcej, ogromnym plusem platformy jest stały przyrost portali i serwisów, z których możesz skorzystać w działaniach link buildingu. Analiza konkurencji jest również sprawniejsza dzięki wykorzystaniu tego narzędzia – możesz sprawdzić, jakie portale linkują do stron konkurencji, a później porównać te strony z bazami Linkhouse.",[12,26200,818],{"id":817},[16,26202,26203],{},"Zdobywanie wartościowych linków to bardzo ważny element w procesie SEO, a samo budowanie linków to bardzo szerokie zagadnienie, które ma ogromny wpływ na widoczność Twojej strony w wynikach wyszukiwania. Odpowiednio dobrana strategia może wpłynąć pozytywnie nie tylko na pozycję fraz, ale też na postrzeganie całej firmy. Korzystając z usług Linkhouse, nie tylko ułatwisz proces link buildingu, ale także zaoszczędzisz wiele czasu, który musiałbyś poświęcić na samodzielne pozyskiwanie linków.",{"title":34,"searchDepth":190,"depth":190,"links":26205},[26206,26207,26208,26209,26210,26211,26212,26213,26214,26215,26216,26217,26218,26219,26220,26221,26222,26223,26224,26225,26226],{"id":10314,"depth":190,"text":10315},{"id":10799,"depth":190,"text":10802},{"id":10808,"depth":190,"text":26084},{"id":10817,"depth":190,"text":10820},{"id":10847,"depth":190,"text":10850},{"id":10856,"depth":190,"text":11052},{"id":10875,"depth":190,"text":11054},{"id":10889,"depth":190,"text":10892},{"id":10898,"depth":190,"text":10901},{"id":10907,"depth":190,"text":10910},{"id":26127,"depth":190,"text":26128},{"id":26134,"depth":190,"text":26135},{"id":26145,"depth":190,"text":26146},{"id":26152,"depth":190,"text":26153},{"id":26159,"depth":190,"text":26160},{"id":26166,"depth":190,"text":26167},{"id":26173,"depth":190,"text":26174},{"id":26180,"depth":190,"text":26181},{"id":26187,"depth":190,"text":26188},{"id":26194,"depth":190,"text":26195},{"id":817,"depth":190,"text":818},"Linki są walutą w Internecie dla wielu firm. Nie można mieć obecności online bez nich, a im jest ich więcej i mają świetną jakość, tym wyżej strona może uplasować się w wynikach wyszukiwania (SERPs).","\u002Fblog\u002Fimages\u002Fjak-zdobyc-wartosciowe-linki-w-2022-roku.webp",{},"\u002Fblog\u002Fjak-zdobyc-wartosciowe-linki-w-2022-roku",{"title":26059,"description":26227},"blog\u002Fjak-zdobyc-wartosciowe-linki-w-2022-roku","btjYahkbARnolbcro6xFHTf-JUp8d7VQVkklXY4j1_s",{"id":26235,"title":26236,"author":377,"body":26237,"category":26600,"coverStyle":197,"date":26601,"description":26602,"excerpt":197,"extension":200,"image":26603,"meta":26604,"navigation":203,"path":26605,"readTime":26606,"seo":26607,"seoDescription":197,"stem":26608,"__hash__":26609},"blog\u002Fblog\u002F30-seowcow-jedno-pytanie-jak-wygladal-rok-2021-w-seo.md","30+ seowców, jedno pytanie: jak wyglądał rok 2021 w SEO?",{"type":9,"value":26238,"toc":26598},[26239,26244,26247,26250,26256,26259,26262,26265,26273,26276,26284,26287,26294,26297,26305,26308,26311,26314,26322,26325,26328,26337,26340,26343,26352,26355,26361,26364,26367,26370,26378,26381,26384,26392,26395,26402,26410,26413,26416,26419,26427,26430,26433,26436,26439,26447,26450,26453,26456,26464,26467,26470,26478,26481,26487,26490,26493,26496,26499,26502,26510,26513,26516,26537,26540,26543,26546,26554,26557,26560,26563,26570,26573,26576,26584,26587,26590],[16,26240,26241,227],{},[224,26242,26243],{},"Co wydarzyło się w branży SEO w roku 2021? Mamy za sobą rewolucję, przewidywalne zmiany, czy „myślę, że nie stało się nic”? Zapytaliśmy kilkunastu specjalistów branży SEO w Polsce o ich przemyślenia dotyczące minionego roku w SEO i marketingu. Zobaczcie, co nam powiedzieli!",[16,26245,26246],{},"—",[16,26248,26249],{},"SEO bez większych zmian i rewolucji. Nadal podążamy drogą zwiększonej świadomości produktu u Klientów, konkretnych oczekiwań i uporządkowania rynku. Największa zmiana, choć postępująca od lat, to fakt, ze Klienci wiedzą, ze mogą śmiało oczekiwać szczegółowych raportów działań i analityki wyników. Raport pozycji przestał być dawno podstawą uzasadniającą inwestycje w SEO, podobnie jak nowe sesje z google\u002Forganic. Klienci pytają o realne efekty działań pod kątem konwersji z uwzględnieniem atrybucji. Podejście performance znane nam od lat z Google Ads coraz mocniej pojawia się w SEO.",[16,26251,26252,26253],{},"Krzysztof Marzec, CEO ",[182,26254,25478],{"href":25476,"rel":26255},[349],[16,26257,26258],{},"Rok 2021 nie zaskoczył mnie niczym szczególnym w SEO.",[16,26260,26261],{},"Tak, było wprowadzenie Core Web Vitals ale tak jak Google informowało mało to małe znaczenie dla SEO i dużo stron się w te ramy automatycznie wpisywało. Tak, były trzy większe update algorytmy Google lecz jeśli prowadzi się pozycjonowanie zgodnie z standardami Google to się tylko na tym skorzystało.",[16,26263,26264],{},"Największa zmiana, a właściwie rozwój w SEO w 2021 był nakierowany na spojrzenie na pozycjonowanie z punktu widzenia użytkownika końcowego. W tą stronę idzie Google i w tą stronę powinna iść branża SEO. Jest to nie tylko wyzwanie z powodu samokształcenia się ale także z powodu aby nie zapomnieć podstaw. Zarówno u Siebie jak i innych osób w zespole widziałem trend „wchodzi nowe, wychodzi stare” co jest błędem. O podstawach nigdy nie należy zapomnieć lecz traktować je jako fundament na podstawie, którego należy budować swoją wiedzę.",[16,26266,26267,26268],{},"Michał Borzyszkowski, Ekspert ds. pozycjonowania, ",[182,26269,26272],{"href":26270,"rel":26271},"https:\u002F\u002Fwidoczni.com\u002F",[349],"Widoczni",[16,26274,26275],{},"SEO odzyskuje swoją popularność, social media dla wielu branż są przereklamowane. Dziesiątki kursów online o fenomenie facebooka i instagrama rozczarowują właścicieli micro i małych firm, bo reklamy które tam tworzą są nieskuteczne i bardzo drogie. Od blisko 2 lat znów notujemy więcej zapytań o pozycjonowanie oparte na dobrych linkach niż o kampanie social media.",[16,26277,26278,26279],{},"Michał Janiszek, CEO ",[182,26280,26283],{"href":26281,"rel":26282},"https:\u002F\u002Finbmarketing.pl\u002F",[349],"INB Marketing",[16,26285,26286],{},"2021 rok w SEO stał pod znakiem Core Web Vitals. Składowe tego przedsięwzięcia zostały w lipcu częścią algorytmu Google’a. Wyszukiwarka dała więc mocny sygnał, że należy zadbać nie tylko o dobre treści, ale też o jak najlepsze doświadczenie internauty, by jak najszybciej otrzymał precyzyjną odpowiedź na swoje pytanie.",[16,26288,26289,26290],{},"Pozostałe aktualizacje o nazwie „core update” wskazują kierunek, w jakim idzie Google. To badanie doświadczeń użytkowników, coraz lepsze zrozumienie zapytań internautów i treści dostarczanych przez strony internetowe poprzez coraz nowsze iteracje uczenia maszynowego – również w oparciu o realne dane zebrane od użytkowników przeglądarek Chrome – ",[182,26291,26292],{"href":26292,"rel":26293},"https:\u002F\u002Fwww.google.com\u002Fchrome\u002Fprivacy\u002Fwhitepaper.html#usagestats",[349],[16,26295,26296],{},"Google stara się coraz lepiej rozumieć content i prezentować go na swój własny sposób. Pojawiają się rozszerzone wersje Google Ads, zdarzają się więcej niż 3 reklamy nad wynikami wyszukiwania, coraz częściej spotkać też możemy wyniki karuzelowe w formie slidera. To wszystko zajmuje coraz więcej miejsca na ekranie. Oczywistym jest więc postępujący spadek CTRów z wyników organicznych.",[16,26298,26299,26300],{},"Jacek Jurczyński, SEO Team Leader, ",[182,26301,26304],{"href":26302,"rel":26303},"http:\u002F\u002Fwww.cubegroup.pl",[349],"Cube Group",[16,26306,26307],{},"Rok 2021 upłynął pod znakiem kolejnych aktualizacji core w Google, które w mocny sposób odcisnęły swoje piętno w SEO. Oczywiście zawsze jest tak, że witryny rosną lub spadają. Widać też coraz większy nacisk na treści oraz informacje, przygotowywane nie tylko pod kątem SEO ale szczególnie pod kątem EAT – aby były jasne, przystępne i merytoryczne.",[16,26309,26310],{},"Wdrożenie Core Web Vitals czyli zwiększenie nacisku na prędkość i wydajność stron internetowych. Jeśli przyjrzeć się rozwojowi urządzeń mobilnych to CWV jest niezbędnym elementem, który trzeba wziąć pod uwagę przy budowie serwisów oraz wyborze odpowiedniego hostingu.",[16,26312,26313],{},"Content marketing ma się niezwykle dobrze jednak to spowodowały wydarzenia w kraju i na świecie. Coraz więcej produktów i usług jest oferowanych w Internecie a do tego jest potrzebna treść. 2021 w mojej perspektywie upłynął również pod kątem wzrostu zapotrzebowania na treści oraz jej odpowiednie przygotowanie aby intencja zakupowa została ze Mną na stronie mojego klienta.",[16,26315,26316,26317],{},"Paweł Gontarek, CEO ",[182,26318,26321],{"href":26319,"rel":26320},"https:\u002F\u002Fwww.zgred.pl\u002F",[349],"Zgred & Semgence",[16,26323,26324],{},"W SEO bez rewolucji w sensie globalnym aczkolwiek sporo klientów zaczęło doceniać stabilność efektów i wydatków związanych z tym kanałem. Kanały PAID przechodzą kolejne metamorfozy – czasami są to zmiany ewolucyjne, a czasami istnie rewolucje. W perspektywie długofalowej trudno przewidzieć, jak np. skoczą stawki za pozyskanie konkretnego klienta, czy jak zadziałają algorytmy coraz silniej sprzężone z PPC. W przypadku biznesów ze stosunkowo niską marżą, SEO oferuje spokojniejsze wody.",[16,26326,26327],{},"Równocześnie jednak przedsiębiorcy nauczyli się ostrożności, co poskutkowało większą dywersyfikacją w działaniach marketingowych. Marki coraz chętniej lokują budżet w różne kanały, dzieląc go między innymi na reklamy w Google Ads, social mediach, na YouTube czy Allegro. Dzięki temu mają pewność, że zmiany w jednym z kanałów czy też awaria platformy nie odbije się w znaczący sposób na przychodach firmy. Jazda z jednym koniem na długi dystans nigdy nie jest dobrym pomysłem. 😉",[16,26329,26330,26331,26336],{},"Maciej Popiołek ",[182,26332,26335],{"href":26333,"rel":26334},"https:\u002F\u002Fverseo.pl\u002F",[349],"Verseo"," Head of Marketing",[16,26338,26339],{},"Z perspektywy digital marketera SEO to wciąż kluczowy kanał generowania ruchu w serwisach internetowych i jest głównym nośnikiem dystrybucji treści w ramach content marketingu.",[16,26341,26342],{},"Liczy się tak szybkość ładowania serwisu w ramach koncepcji Core Web Vitals, ale także jakość i długość treści – wyczerpanie tematu choćby przez formaty tzw. long form. A to duża przestrzeń dla treści uniwersalnych, które zawsze znajdą swoich „amatorów” szukających odpowiedzi na pytania z kategorii evergreen content. Nie mniej istotne są intencje użytkowników (search intent) powiązane z frazami kluczowymi.",[16,26344,26345,26346,26351],{},"Artur Maciorowski, trener e-marketing ",[182,26347,26350],{"href":26348,"rel":26349},"https:\u002F\u002Fecode.pl\u002F",[349],"eCode.pl"," | Redaktor Prowadzący Magazyn Online Marketing",[16,26353,26354],{},"Ten rok był zdecydowanie różnorodny. Po pandemii, która przejęła cały 2020, wciąż odczuwaliśmy jej skutki. Nasze życie i pracę w mniejszym lub większym stopniu ciągle dotykały pewne obostrzenia, jednak poradziliśmy sobie z dostosowaniem się do nich dość szybko. W 2021 mieliśmy do czynienia z wieloma zmianami oraz nowościami w Google. Wzrosła rola precyzyjnego wideo marketingu oraz mikroinfluencerów. Mogliśmy obserwować wiele ciekawych akcji marketingowych takich jak Burger King, który za paragony z McDonald’s oferował burgery (akcja dotyczyła przekazywania pieniędzy na cele charytatywne w jeden dzień z wszystkich sprzedanych frytek w McDonald’s) czy słynną już kampanię z raperem Matą, który „przejął Maka”! Bardzo duży rozwój nastąpił również w branży SEM, w której dominuje automatyzacja, sztuczna inteligencja i machine learning. W tym roku pojawił się również kurs Google Analytics 4 wypuszczony zupełnie za darmo przez zwycięzcę 18 edycji semKRK – Przemysława Modrzewskiego. Serdecznie polecam! 😊",[16,26356,26357,26358],{},"Kamil Leśniak, Marketing Manager w ",[182,26359,25478],{"href":25476,"rel":26360},[349],[16,26362,26363],{},"SEO w 2021 roku pokazało nam kierunek, w jakim podąża Google. Śmieciowe linki pokroju szeptanki zeszły na dalszy plan, króluje wysokiej jakości treść oparta o data driven. Core Web Vitals przetasował nieco wyniki wyszukiwania, a liczne update potrafiły wywrócić je całkowicie do góry nogami. Wyszukiwarka Google premiowała dobrze zoptymalizowane strony pod kątem technicznym, z mocnymi linkami i porządną treścią przyjazną dla robotów Google i użytkowników. Dzisiaj już wiemy, że nie ma już drogi na skróty, która pozwoli nam niskim kosztem osiągnąć topowe pozycje w wynikach wyszukiwania.",[16,26365,26366],{},"Patryk Błachnio – Specjalista SEO – RIIOR Media",[16,26368,26369],{},"Rok 2021 w SEO zapamiętam szczególnie w kontekście licznych aktualizacji w środowisku Google. June 2021 Core Update, July 2021 Core Update, Google Link Spam Algorithm Update, Google Page Experience Update – dużo się działo. Był to bardzo intensywny okres. Google poinformowało, iż składowe Core Web Vitals będą istotne w ocenianiu stron i będą miały znaczenie na pozycje w serpach. Giganci z Mountain View wciąż dążą do tego, by użytkownik otrzymywał jak najlepsze doświadczenia i wyniki z wyszukiwarki Google. Nauka z tego roku jest taka: należy jak najbardziej zadbać o szybkość, wydajność i UX swoich witryn.",[16,26371,26372,26373],{},"Damian Mączyński, Head of SEO w ",[182,26374,26377],{"href":26375,"rel":26376},"https:\u002F\u002Fwww.empressia.pl\u002F",[349],"Empressia",[16,26379,26380],{},"Zmiany, które zaobserwujemy w 2022 roku, będą konsekwencją tego, co działo się w roku ubiegłym. Awaria Facebooka jasno pokazała nam, że nie warto opierać promocji wyłącznie na jednym (i to cudzym) medium, bo w jednej chwili można stracić społeczność i wszystko, co budowało się latami. Choć wielu marketingowców przepowiadało śmierć newslettera, ten kanał komunikacji może okazać się bezcenny, biorąc pod uwagę spadające zasięgi organiczne w social media i rosnące ceny reklam. Tak samo, jak ruch z Google, który niezmiennie jest tym, najbardziej wartościowym.",[16,26382,26383],{},"Nawiązując do samego SEO, ten rok przyniósł nam wiele małych zmian zaczynając od June Core Update kończąc na November Core Update. W między czasie mieliśmy zmiany dotyczące jakości: profilu linków, meta znaczników czy użyteczności strony. Google coraz bardziej swoimi działaniami zachęca nas do zwracania większej uwagi na jakość i użyteczność. Myślę że w roku 2022 będzie kontynuować ten trend, zwiększając znaczenie czynników behawioralnych.",[16,26385,26386,26387],{},"Grzegorz Moczarski, Właściciel ",[182,26388,26391],{"href":26389,"rel":26390},"https:\u002F\u002Flepszymarketing.pl\u002F",[349],"lepszymarketing.pl",[16,26393,26394],{},"To kolejny rok wielu updatów i udoskonaleń naszej ulubionej wyszukiwarki. Nie trudno na ich podstawie zobaczyć kierunek, w którym zmierza wyszukiwarka Google. Jakość, autorytet, Core Web Vitals, walka ze spamem, mobile first index itd. Wszystko to, po to, by serwować użytkownikom jeszcze lepiej dopasowane wyniki w SERP. Łatwo też zauważyć, że są to strategie rozpisane na lata. W początkowych etapach wdrożeń nie są one czynnikami o dużej wadze. Nie wykluczone jednak, że w przyszłości zyskają na znaczeniu, gdy większa ilość serwisów zostanie dostosowana do tych wytycznych. Warto tutaj wspomnieć o mobile first index. Już w 2018 roku pierwsze serwisy były indeksowane Googlebotem dla smartfonów. Pełne przejście planowane na wrzesień 2020 zostało przesunięte na koniec marca 2021. Mamy koniec 2021 roku, a mobile first index jeszcze nie jest w pełni wdrożone (źródło).",[16,26396,26397,26398],{},"*",[182,26399,26400],{"href":26400,"rel":26401},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F11\u002Fupdate-on-mobile-indexing",[349],[16,26403,26404,26405],{},"Przemysław Durał, Head of SEO, ",[182,26406,26409],{"href":26407,"rel":26408},"https:\u002F\u002Fks.pl\u002F",[349],"KS",[16,26411,26412],{},"Jeśli chodzi o charakterystykę 2021 roku, w oczy rzuca się przede wszystkim coraz ściślejszy związek między SEO a doświadczeniami użytkownika na stronie (UX). Wskazuje na to chociażby aktualizacja Core Web Vitals, która niejako zmusza właścicieli stron do zwrócenia uwagi na parametry, takie jak szybkość, stabilność czy interaktywność witryny, traktując je jako jeden z czynników rankingowych.",[16,26414,26415],{},"Duże zmiany obserwuję też po stronie klientów – mam wrażenie, że są oni bardziej świadomi i – co za tym idzie – otwarci na optymalizację publikowanych treści oraz technicznych aspektów strony. To jak najbardziej pozytywna tendencja, która oznacza wzrost jakościowo pozycjonowanych serwisów.",[16,26417,26418],{},"Nie mogę też nie wspomnieć o zmianie, która miała duże znaczenie nie tyle dla samych procesów SEO, co bardziej dla nas, ekspertów. Powrót stacjonarnych konferencji był czymś, na co wszyscy czekaliśmy z utęsknieniem!",[16,26420,26421,26422],{},"Mateusz Malinowski, SEO Director, ",[182,26423,26426],{"href":26424,"rel":26425},"https:\u002F\u002Ffabrykamarketingu.pl\u002F?gclid=CjwKCAiAtouOBhA6EiwA2nLKH_XmhUT2OnoIXXR8-LdILFU6s18m-cMuYx51SicIOG6Ojv4llUAnLRoCecoQAvD_BwE",[349],"Fabryka Marketingu",[16,26428,26429],{},"Rok 2021 w SEO na pewno nie można nazwać czasem, w którym widoczna była jakakolwiek stagnacja. Mieliśmy bowiem okazję zmierzyć się z licznymi aktualizacjami algorytmu wyszukiwarki Google. Product Reviews Update, Broad Core Update, Page Experience Update, lipcowy i listopadowy Core Update, Spam Update w dwóch częściach, to te oficjalnie potwierdzone przez giganta z Mountain View.",[16,26431,26432],{},"Zdecydowanie najgłośniej było o aktualizacji związanej z wdrożeniem wskaźników Core Web Vitals. LCP, FID oraz CLS, od tego roku zaliczono do grona jednych z najważniejszych czynników rankingowych.",[16,26434,26435],{},"Niezłego zamieszania w branży SEO, zrobiła także sierpniowa aktualizacja wprowadzająca zmiany w wyświetlaniu tagów Title w wynikach organicznych. Dokładnie od 24 sierpnia, to algorytm Google decyduje o tym, jaką treść będzie zawierał tag Title i co zostanie w nim wyświetlone.",[16,26437,26438],{},"Jak więc widać, rok 2021 wniósł wiele zmian do branży SEO. Czy na lepsze? Na to pytanie już musi sobie odpowiedzieć każda osoba zajmująca się marketingiem internetowym.",[16,26440,26441,26442],{},"Marcin Rząca, Specjalista SEO, ",[182,26443,26446],{"href":26444,"rel":26445},"https:\u002F\u002Fintle.pl\u002F",[349],"INTLE",[16,26448,26449],{},"W roku 2021 dużą rolę odgrywało CWV wraz z zapowiedzianym „Page Experience Update”. Skupiały się na przyspieszeniu ładowania strony i polepszeniu odczuć związanych z używaniem witryny. Core Web Vitals odmieniane przez wszystkie przypadki królowało głównie w pierwszej połowie roku. Google zapowiedziało już rollout Page Experience na komputery, na luty 2022.",[16,26451,26452],{},"Był to też kolejny rok, w którym sporo uwagi poświęcono content marketingowi. Mam wrażenie, że nawet drobni przedsiębiorcy zaczynają widzieć potencjał w jakościowych treściach. Obok artykułów i materiałów video coraz częściej spotykane są również wartościowe podcasty. Ja też otworzyłam się na tę formę dzięki interesującej serii o… mitologii słowiańskiej.",[16,26454,26455],{},"Coraz więcej mówi się też o lejkach sprzedażowych i podróży klienta. Mam jednak wrażenie, że mniejsze firmy często jeszcze traktują je po macoszemu. A szkoda, bo takie podejście bardzo upraszcza tworzenie strategii, planów, a także pomiar działań.",[16,26457,26458,26459],{},"Milena Majchrzak, CEO ",[182,26460,26463],{"href":26461,"rel":26462},"https:\u002F\u002Fwww.semstorm.com\u002Fpl",[349],"SEMSTORM",[16,26465,26466],{},"Rok 2021 pod kątem update’ów algorytmu Google był zdecydowanie intensywniejszy niż rok 2020. Byliśmy świadkami kilku znaczących aktualizacji, w tym dwóch oficjalnych – mam tu na myśli aktualizację głównego Core silnika czy tę związaną z Core Web Vitals. Dodatkowo było kilka może nieco mniej głośnych aktualizacji, ale sprawia to, że obecny rok był w SEO zdecydowanie ciekawy.",[16,26468,26469],{},"Myślę, że najistotniejsza była aktualizacja Core Web Vitals. Nie tylko pod kątem samego SEO, ale ogólnie rozumianego podejścia do budowy i optymalizacji serwisów. Aktualizacja wymusza na nas maksymalne dopracowanie naszych witryn pod kątem ich użyteczności. Sprawia to, że dzisiejsze SEO to nie jest już “tylko” optymalizacja serwisów pod konkretne frazy i link building. Dzisiaj za sukces w wynikach Google odpowiada również co najmniej kilka dziedzin i specjalizacji związanych z projektowaniem i budową witryn. Granica chociażby pomiędzy SEO a UX wydaje się, że już na dobre się rozmyła. Dzisiaj są to naczynia połączone, a to oznacza dla nas duży przeskok w podejściu do naszych działań.",[16,26471,26472,26473],{},"Wojciech Przekop, Head of SEO, ",[182,26474,26477],{"href":26475,"rel":26476},"https:\u002F\u002Fmayko.pl\u002F",[349],"Mayko",[16,26479,26480],{},"2021 był w SEO intensywnym okresem. Wszyscy nastawiali się na duże przetasowania w SERP, do których doprowadzić miała aktualizacja związana z czynnikami Core Web Vitals. Branża skupiała się przez ten czas na znalezieniu jak najbardziej sprawnych sposobów optymalizacji stron pod nowe wymagania. Ostatecznie, po wprowadzeniu update’u nie zmieniło się zbyt wiele. Z pewnością metryki związane z szybkością działania stron są brane przez Google pod uwagę, ale nie są istotne na tyle, aby decydować o pozycjach w wyszukiwarce. Byliśmy świadkami również innych aktualizacji – np. ponownie przyjrzano się profilom linków domen oraz ich zabezpieczeniom. A wszystko to w celu wyeliminowania treści noszących znamiona spamu. Według mnie najbardziej widoczne są jednak zmiany dotyczące serwowania użytkownikom większej liczby Rich Snippets w samej wyszukiwarce, dzięki czemu uzyskują oni szybszą odpowiedź na swoje zapytanie, ale są mniej skorzy do przechodzenia na strony pojawiające się w wynikach.",[16,26482,26483,26484],{},"Paweł Grabowski, SEM Specialist w ",[182,26485,25478],{"href":25476,"rel":26486},[349],[16,26488,26489],{},"W 2021 roku, podobnie jak w 2020 roku zauważyliśmy wyraźny wzrost znaczenia marketingu online.",[16,26491,26492],{},"Użytkownicy w dużej mierze przenieśli życie konsumenckie do internetu i pokochali zakupy w sieci. Trend ten zauważyli przedsiębiorcy i w wielu branżach wzrosła konkurencja, pojawiły się nowe firmy, którym mocno zależy na zaistnieniu online.",[16,26494,26495],{},"Po sporej dawce ostrożności i stagnacji w drugiej połowie 2020 roku, firmy z początkiem 2021 roku chętniej inwestowały w marketing internetowy – zaobserwowaliśmy wyraźny wzrost, zwłaszcza u klientów z obszaru ecommerce. Marketing firm w dalszym ciągu intensywnie skupia się w internecie i rozwoju wszelkich kanałów online.",[16,26497,26498],{},"W SEO Google przyzwyczaił nas do wprowadzania licznych zmian i aktualizacji. Nie zawiódł nas też w tym roku. 😉",[16,26500,26501],{},"Przejście w 100% na mobile first index, wprowadzenie Core Web Vitals, spam update’y czy chociaż automatyczne dopasowywanie Meta Title zapewniły pozycjonerom moc wrażeń. Treść nadal pozostaje królem, lecz obok umacnia się o wiele szersze spojrzenie na serwisy internetowe.",[16,26503,26504,26505],{},"Bartosz Malendowicz, Head of SEO, ",[182,26506,26509],{"href":26507,"rel":26508},"https:\u002F\u002Finmedium.pl\u002F",[349],"inmedium.pl",[16,26511,26512],{},"Dla mnie osobiście ten rok był rokiem Content Marketingu. Byłam\u002Fnadal jestem zaangażowana w działania związane z wydaniem w ramach self-publishingu kilku książek (spoza branży SEO). Moja praca w tym roku to głównie koordynowanie zespołu przy działaniach zaczynających się od zaplanowania i opracowania treści, przez ich wydanie po późniejszą promocję. Ogromną rolę odegrał tutaj e-mail marketing, a w ostatnim czasie także współpraca z influencerami. Przy tych konkretnych projektach SEO przenikało się z marketingiem i zanikała granica między tymi działaniami.",[16,26514,26515],{},"Rozpoczęcie intensywnych działań e-mail marketingowych widzę u coraz większej ilości SEO-wców, którzy podeszli do tematu wyjątkowo ambitnie i ustawili wysoko poprzeczkę innym osobom z branży. To także rok szkoleń i przyznam, że sama w wielu brałam udział korzystając z tego, że coraz więcej wiedzy przekazywanej jest online. Mam nadzieję, że ten trend się utrzyma.",[16,26517,26518,26519,26524,26525,26530,26531,26536],{},"Marta Gryszko – partner w Wake App Sp. z o.o. (właściciel ",[182,26520,26523],{"href":26521,"rel":26522},"http:\u002F\u002Fwww.seostation.pl",[349],"www.seostation.p","l i ",[182,26526,26529],{"href":26527,"rel":26528},"http:\u002F\u002Fwww.brandle.pl",[349],"www.brandle.pl",") i właściciel ",[182,26532,26535],{"href":26533,"rel":26534},"https:\u002F\u002Fseo.infeo.pl\u002F",[349],"INFEO"," Marta Gryszko",[16,26538,26539],{},"W poprzednim roku wspominałem tu o tym, że personalizacja będzie jednym z głównych czynników napędzających marketing. Klienci nadal bronią się przed takimi słowami jak “profilowanie danych”, czy “segmentacja”. I widać, że nie rozwija się to tak szybko, jakby mogło. Cały czas dość słabo działają chociażby rekomendacje produktowe.",[16,26541,26542],{},"Z drugiej strony, jest jeszcze sporo miejsc, w których mamy dane, ale ich nie wykorzystujemy. Od wielu lat sklepy i platformy gromadzą opinie klientów o produktach. Warto wykorzystać je w większym stopniu, wyświetlając nowym klientom po etapie segmentacji.",[16,26544,26545],{},"W 2021 widzieliśmy spore zmiany w algorytmach Googla i Facebooka. Mnóstwo stron poleciało w dół w wynikach wyszukiwania. A FB praktycznie zabronił remarketingu skierowanego do osób poniżej 18 roku życia. Widać, że jeszcze większego znaczenia nabiera dywersyfikacja źródeł pozyskiwania klientów i tworzenie własnych baz kontaktowych.",[16,26547,26548,26549],{},"Paweł Kępa, ",[182,26550,26553],{"href":26551,"rel":26552},"http:\u002F\u002Fwww.pawelkepa.pl",[349],"www.pawelkepa.pl",[16,26555,26556],{},"Z mojej perspektywy 2021 rok w branży marketingu – a już szczególnie w SEO – upłynął głównie pod znakiem dbania o szybkość działania stron internetowych.",[16,26558,26559],{},"Zapowiadana początkowo na maj 2021 (a później przesunięta na czerwiec) aktualizacja algorytmów Google o nazwie „Page Experience” sprawiła, że nie tylko SEO-wcy, ale i marketerzy czy osoby odpowiedzialne za biznes zainteresowały się optymalizacją postrzegalnej wydajności strony mierzonej przez Core Web Vitals.",[16,26561,26562],{},"I choć finalnie sama aktualizacja nie „zatrzęsła” wynikami w Google, to zainteresowanie tematem otworzyło oczy wielu osobom, które zauważyły wpływ czasu ładowania się strony też na takie metryki jak współczynnik odrzuceń, koszt reklam czy finalnie konwersja na stronie.",[16,26564,26565,26566],{},"Mateusz Mazurek, Przedsiębiorca internetowy, ",[182,26567,26568],{"href":26568,"rel":26569},"https:\u002F\u002Fmateuszmazurek.pl\u002F",[349],[16,26571,26572],{},"SEO w 2021 roku przeszło przez kilka znaczących zmian, które mogły wstrząsnąć pozycjami większych i mniejszych serwisów. Większość związana była z modyfikacjami, do jakich doszło w obrębie samych mechanizmów działania wyszukiwarki. Google starało się dostosować swój algorytm w taki sposób, aby dostarczyć użytkownikowi lepsze doświadczenie związane z korzystaniem z wyszukiwarki. Od uporządkowania wyników wyszukiwania wokół pandemii w celu uniknięcia dezinformacji po aktualizacje polecanych fragmentów Google — wprowadzono wiele zmian, jakie mają na celu utrzymanie czujności marketerów.",[16,26574,26575],{},"Doświadczenie użytkownika, siła marki i wyszukiwanie głosowe są głównymi punktami, gdy patrzymy na zmiany SEO w 2021 roku.",[16,26577,26578,26579],{},"Łukasz Buławski, Specjalista SEO – ",[182,26580,26583],{"href":26581,"rel":26582},"https:\u002F\u002Fafterweb.pl\u002F",[349],"AFTERWEB",[16,26585,26586],{},"Marketingowo: 2021 to zdecydowana kontynuacja trendów, jakie mogliśmy zobaczyć już w 2020. Po wybuchu pandemii wiele firm zaczęło dostrzegać „potęgę” internetu i… masowo ruszyły do nadrabiania wieloletnich zaległości. ",[16,26588,26589],{},"Z perspektywy SEO: jeszcze bardziej wzrosło znaczenie jakościowego contentu, a także powoli zaczynała dawać o sobie znać technologia sztucznej inteligencji (mówię o działaniach skupionych na tworzeniu treści).",[16,26591,26592,26593],{},"Mateusz Winkler, Copywriter ",[182,26594,26597],{"href":26595,"rel":26596},"http:\u002F\u002Fwww.mateuszwinkler.pl",[349],"www.mateuszwinkler.pl",{"title":34,"searchDepth":190,"depth":190,"links":26599},[],"Wywiady","2021-12-22","Co wydarzyło się w branży SEO w roku 2021? Mamy za sobą rewolucję, przewidywalne zmiany, czy „myślę, że nie stało się nic”? Zapytaliśmy kilkunastu specjalistów branży SEO w Polsce o ich pr","\u002Fblog\u002Fimages\u002F30-seowcow-jedno-pytanie-jak-wygladal-rok-2021-w-seo.webp",{},"\u002Fblog\u002F30-seowcow-jedno-pytanie-jak-wygladal-rok-2021-w-seo","15 min czytania",{"title":26236,"description":26602},"blog\u002F30-seowcow-jedno-pytanie-jak-wygladal-rok-2021-w-seo","GsgXj8435LU634grJ1oCBsZIXRg-kG-EG0OuFixYItE",{"id":26611,"title":26612,"author":377,"body":26613,"category":5063,"coverStyle":197,"date":26792,"description":26793,"excerpt":197,"extension":200,"image":26794,"meta":26795,"navigation":203,"path":26796,"readTime":5370,"seo":26797,"seoDescription":197,"stem":26798,"__hash__":26799},"blog\u002Fblog\u002Fczynniki-skutecznego-link-buildingu.md","Czynniki skutecznego link buildingu",{"type":9,"value":26614,"toc":26786},[26615,26620,26623,26627,26637,26642,26655,26658,26661,26674,26678,26684,26689,26692,26697,26700,26705,26708,26713,26716,26721,26728,26733,26736,26741,26744,26749,26752,26763,26767,26770,26777,26779],[16,26616,26617,26618,4999],{},"Content marketing pozwala budować merytoryczną wartość naszej witryny, ale nawet najlepsza strona internetowa potrzebuje pomocy, aby odbiorcy dowiedzieli się o jej istnieniu. Właśnie dlatego niezbędny okazuje się ",[224,26619,4593],{},[16,26621,26622],{},"Być może zastanawiałeś się kiedyś, dlaczego link building jest coraz częściej wykorzystywany. Jeśli tak, zapewne zrobiłeś research i już znasz ogólne zasady jego działania. Jeśli nie – jesteś w dobrym miejscu! Ten artykuł przedstawi Ci najważniejsze zagadnienia i opowie, jakimi prawami rządzi się link building, więc jeśli chcesz znać odpowiedź na pytanie: _jak wybierać jakościowe linki tak, żeby były opłacaln_e – zapraszamy na pokład!",[12,26624,26626],{"id":26625},"link-building-czym-jest","Link building – czym jest?",[16,26628,26629,26630,947,26633,26636],{},"Link building to nie jednorazowe działanie – wręcz przeciwnie! Jest to ",[224,26631,26632],{},"proces,",[224,26634,26635],{},"wchodzący w skład pozycjonowania, który polega na zdobywaniu linków z innych witryn do własnej."," Czyli jak widzisz, jego celem jest głównie zdobycie jak największej ilości jakościowych linków. ",[16,26638,26639,26641],{},[224,26640,6767],{}," jest zamieszczany na jednej stronie, a po jego kliknięciu przeglądarka odsyła nas na inną stronę internetową, bądź do innego dokumentu. Link może występować po prostu jako adres URL, ale też może być powiązany z fragmentem tekstu (anchor) lub z grafiką na stronie. ",[16,26643,26644,26645,26647,26648,26650,26651,717,26653,1475],{},"W ten sposób wyróżniamy linki ",[224,26646,9969],{},", które kierują na podstronę tego samego serwisu oraz ",[224,26649,9975],{},", które wychodzą do konkretnej strony docelowej. Kolejnym podziałem są linki ",[224,26652,25404],{},[224,26654,349],{},[16,26656,26657],{},"Linki o charakterze nofollow, nie mają bezpośredniego wpływu na pozycjonowanie w wyszukiwarce. Jednak doświadczenie pokazuje, że potrafią mieć pozytywny wpływ na poprawę pozycji w wynikach organicznych, mogą pomóc w budowaniu świadomości marki, czy nadal kierować użytkownika do strony docelowej. Aby oznaczyć link jako nofollow, należy w kodzie użyć atrybutu rel o wartości nofollow (rel=”nofollow”). Jeżeli taki atrybut nie występuje w kodzie strony, link jest linkiem dofollow.",[16,26659,26660],{},"Linki dofollow przekierowują użytkownika na stronę docelową i mają bezpośredni wpływ na to, jak przeglądarka Google ocenia wartość danej witryny. Takie działania wpływają na lepsze pozycjonowanie.",[16,26662,26663,26664,26669,26670,26673],{},"Dzięki pozyskiwaniu jakościowych linków zewnętrznych, nasza strona zyskuje na zaufaniu potencjalnych klientów i przeglądarki, co z kolei może przełożyć się pozytywnie na ",[182,26665,26668],{"href":26666,"rel":26667},"https:\u002F\u002Fseomood.pl",[349],"pozycjonowanie"," poszczególnych fraz kluczowych. W następnej części artykułu dowiesz się, dlaczego to ",[224,26671,26672],{},"jakość"," jest ważnym czynnikiem branym pod uwagę przy link buildingu oraz jak skutecznie budować linki.",[12,26675,26677],{"id":26676},"jak-wybierać-jakościowe-linki","Jak wybierać jakościowe linki?",[16,26679,26680,26681,26683],{},"Proces link buildingu jest ważny, dlatego szkoda marnować zasobów na publikowanie niskiej jakości linków. Lepiej zainwestować je w jakościowe działania. Nie wystarczy duża liczba linków, aby odgrywały one ogromną rolę w pozycjonowaniu Twojej witryny. Liczy się ich ",[224,26682,26672],{},", a nie ilość! Dlatego wybór linków nie jest trywialnym zadaniem – to ważny proces w realizowaniu strategii Twojej marki, a dobrze poprowadzony może przynieść Ci ogromne korzyści. Dzięki niemu wyróżnisz się na tle konkurencji i łatwiej dotrzesz potencjalnym klientom.  W takim razie, czym należy się kierować przy wybieraniu jakościowych linków?",[16,26685,26686],{},[224,26687,26688],{},"#1 Zwróć uwagę na odpowiednią tematykę stron",[16,26690,26691],{},"Szukając odpowiednich linków możesz za pierwszy cel obrać znalezienie strony internetowej, która będzie powiązana w pewnym stopniu z Twoją firmą i witryną. Warto wybrać te strony, na które faktycznie może trafić potencjalny klient, bądź czytelnik, ponieważ masz większą szansę, że będzie on zainteresowany tym, co masz do zaoferowania. ",[16,26693,26694],{},[224,26695,26696],{},"#2 Sprawdź liczbę użytkowników i ruch na stronie",[16,26698,26699],{},"Parametry określające ruch na stronie, a także liczbę unikalnych użytkowników pokazują jak popularna jest dana witryna i jaki jest stopień aktywności jej odbiorców. Wiadomo, że im większy ruch na danej stronie, która dodatkowo jest tematycznie związana z Twoją ofertą, tym większa szansa, że trafią na nią osoby zainteresowane Twoimi produktami, a finalnie przejdą do Twojej witryny.",[16,26701,26702],{},[224,26703,26704],{},"#3 Pamiętaj o profilu linkowym domeny",[16,26706,26707],{},"Profil linkowy domeny to komplet linków prowadzących do Twojej strony internetowej, który jest istotnym elementem w budowaniu widoczności w wyszukiwarce. Tutaj również najważniejsza jest ich jakość, która jest określana na przykład na podstawie źródeł pochodzenia. Ten etap pracy jest dłuższy, niemniej jednak niesamowicie przydatny, a pracę pomogą usprawnić Ci odpowiednie narzędzia!",[16,26709,26710],{},[224,26711,26712],{},"#4 Poznaj widoczność witryny w Google",[16,26714,26715],{},"Przeanalizuj widoczność strony w przeglądarce Google. Szczególna uwagę możesz zwrócić na liczbę fraz, które znajdują się w TOP 10, ponieważ to właśnie one generują największy organiczny ruch na stronę i zwiększają szansę na trafienie do najbardziej zainteresowanych odbiorców, a w nich znajdziesz największą ilość potencjalnych odbiorców. Pamiętaj również o frazach szczególnie powiązanych z Twoją firmą lub stroną internetową – one też zwiększają szansę na trafienie do tych najbardziej zainteresowanych odbiorców.",[16,26717,26718],{},[224,26719,26720],{},"#5 Miej na uwadze indeksację",[16,26722,26723,26724,26727],{},"Jeśli zastanawiałeś się nad tym, czy ma znaczenie, w którym dokładnie miejscu witryny zostanie umieszczony link do Twojej strony, to odpowiedź brzmi – ",[224,26725,26726],{},"jak najbardziej","! Algorytm Google zareaguje zdecydowanie lepiej na wpisy na głównych stronach, niż w miejscach trudniej dostępnych. Dlatego od Ciebie zależy gdzie wstawisz linki, a mając taką wiedzę, już wiesz jak zrobić to poprawnie.",[16,26729,26730],{},[224,26731,26732],{},"#6 Nie zapomnij o User Generated Content",[16,26734,26735],{},"Z pewnością chcesz, aby klienci sami tworzyli treści z wykorzystaniem produktów lub usług Twojej marki – ma to przecież pozytywny wpływ na widoczność strony w sieci. Takie linki są szczególnie cenne, ponieważ są publikowane pod wpływem pozytywnych odczuć w stosunku do marki. Skoro treści, które tworzą użytkownicy, takie jak komentarze, posty w mediach społecznościowych, a także opinie mają wpływ na widoczność Twojej witryny, to dają one znak algorytmowi, że Twoja witryna jest wartościowa!",[16,26737,26738],{},[224,26739,26740],{},"#7 Badaj konkurencję",[16,26742,26743],{},"Warto dokładnie poznać Twoją konkurencję, również od strony linkowania. Posługując się narzędziem do relinkowania, możesz w prosty sposób dowiedzieć się, na których stronach konkurencja umieszcza linki. W ten sposób możesz zdecydować, czy powielać jej działania i lokować linki na tej samej stronie, czy zrezygnować z niej.",[16,26745,26746],{},[224,26747,26748],{},"#8 Uwzględnij różne modele linkowania",[16,26750,26751],{},"Pamiętaj, że do wyboru masz różne modele linkowania, takie jak linki przychodzące do witryny, linkowanie na zewnątrz, a także odpowiednie wewnątrz strony. Linki przychodzące jak i wychodzące stanowią pomoc w pozycjonowaniu strony, ale nie tylko linki poza Twoją witryną mają wpływ na jej pozycję w przeglądarce. Nie zapomnij więc o umieszczaniu linków wewnątrz witryny – każdy sposób linkowania to dodatkowy atut dla Twojej strony.",[16,26753,26754,26755,26758,26759,26762],{},"Jeśli uważasz, że będziesz potrzebować pomocy z budowaniem, bądź wyborem jakościowych linków, rozważ narzędzia, które oferują stworzone do tego witryny. Odpowiednim przykładem jest ",[182,26756,377],{"href":14263,"rel":26757},[349],". Umożliwia on m.in. prześledzenie szerokiej i aktualnej bazy linków wraz z ich parametrami. Wykorzystanie takiego narzędzia zdecydowanie ",[224,26760,26761],{},"ułatwi wybór najbardziej odpowiednich i jakościowych linków"," dla Twojej firmy. ",[12,26764,26766],{"id":26765},"dlaczego-link-building-jest-opłacalny","Dlaczego link building jest opłacalny?",[16,26768,26769],{},"Link building jest działaniem opłacalnym, ze względu na zmieniające się algorytmy w wyszukiwarkach dla serwisów internetowych. Pierwsze wyszukiwarki internetowe opierały się głównie o indeksowanie treści występujących na stronie – w prosty sposób można było znaleźć się na górze listy wyszukiwania, ponieważ wystarczyło wprowadzić odpowiednie słowa kluczowe w obrębie danej podstrony. Im częściej słowo kluczowe występowało na stronie, tym wyżej pojawiała się ona w wynikach wyszukiwania.",[16,26771,26772,26773,26776],{},"Co ważne, sytuacja zmieniła się wraz z powstaniem wyszukiwarki Google, która to zmodyfikowała sposób działania serwisów internetowych – z bazującego na liczbie powtórzeń słowa kluczowego na nowy, oparty na linkach. Oznaczało to, że im więcej linków do danego dokumentu, tym powinien on być wyżej w wynikach wyszukiwania. W oparciu o te założenia powstał algorytm, który ",[224,26774,26775],{},"uwzględniał nie tylko ilościową liczbę odwołań, ale też ich jakość"," – odnośniki ze stron z wysokim wskaźnikiem miały większą wartość niż te ze stron o niskim wskaźniku.",[12,26778,818],{"id":817},[16,26780,26781,26782,26785],{},"Proces linkowania wymaga cierpliwości i dobrego zaplanowania, ale niewątpliwie przynosi korzyść dla Twojej marki. Przeprowadzony w sposób świadomy przełoży się m.in. na wzrost odwiedzin strony. Podczas link buildingu warto wziąć pod uwagę narzędzia typu ",[182,26783,377],{"href":14263,"rel":26784},[349],", które ułatwiają  i automatyzują proces link buildingu.",{"title":34,"searchDepth":190,"depth":190,"links":26787},[26788,26789,26790,26791],{"id":26625,"depth":190,"text":26626},{"id":26676,"depth":190,"text":26677},{"id":26765,"depth":190,"text":26766},{"id":817,"depth":190,"text":818},"2021-12-13","Content marketing pozwala budować merytoryczną wartość naszej witryny, ale nawet najlepsza strona internetowa potrzebuje pomocy, aby odbiorcy dowiedzieli się o jej istnieniu. Właśnie dlatego niezbędny","\u002Fblog\u002Fimages\u002Fczynniki-skutecznego-link-buildingu.webp",{},"\u002Fblog\u002Fczynniki-skutecznego-link-buildingu",{"title":26612,"description":26793},"blog\u002Fczynniki-skutecznego-link-buildingu","j4fkPszZt3sZzBff0V8VPxE1TuTisg6pbS-_sX6XPVk",{"id":26801,"title":26802,"author":377,"body":26803,"category":852,"coverStyle":197,"date":26935,"description":26936,"excerpt":197,"extension":200,"image":26937,"meta":26938,"navigation":203,"path":26939,"readTime":1068,"seo":26940,"seoDescription":197,"stem":26941,"__hash__":26942},"blog\u002Fblog\u002Fprzechwytywanie-domen-w-linkhouse-poprawa-skutecznosci-i-nowe-funkcje.md","Przechwytywanie domen w Linkhouse — poprawa skuteczności i nowe funkcje",{"type":9,"value":26804,"toc":26930},[26805,26808,26814,26817,26823,26829,26840,26846,26852,26859,26862,26868,26871,26876,26891,26896,26902,26907,26913,26919,26923],[16,26806,26807],{},"W połowie października wprowadziliśmy w Linkhouse poprawki, które pozwoliły nam znacznie zwiększyć skuteczność przechwytywania domen.",[16,26809,26810,26811,284],{},"Między 24 października, a 23 listopada przechwyciliśmy 428 z 668 domen zleconych do przechwycenia przez użytkowników. To ",[224,26812,26813],{},"ponad 64% skutecznych przechwyceń",[16,26815,26816],{},"Jak ta skuteczność wygląda na tle innych rozwiązań? Od naszych użytkowników otrzymujemy informacje, że jesteśmy na poziomie zbliżonym do lidera rynku. Z drugiej strony dzięki mniejszej popularności, ceny domen na aukcjach są wciąż niższe niż u konkurentów. Stawka za przechwycenie bez aukcji to 40 PLN netto.",[16,26818,26819],{},[32,26820],{"alt":26821,"src":26822},"Tomasz Jeska - Przechwytywanie domen","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FTomasz-Jeska-Przechwytywanie-domen-1.png",[220,26824,26826],{"id":26825},"katalog-wygasających-domen",[224,26827,26828],{},"Katalog wygasających domen",[16,26830,26831,26832,26839],{},"Lista wygasających domen dostępna w zakładce ",[224,26833,26834],{},[182,26835,26838],{"href":26836,"rel":26837},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fdomains\u002Fexpiring",[349],"Przeglądaj wygasające domeny",", to najwygodniejsze z perspektywy SEO narzędzie dostępne na rynku. Poza bardzo dużą liczbą sprawdzanych parametrów z Ahrefs, Majestic czy Senuto udostępniamy także weryfikację spamowych anchorów oraz szybkie linki do sprawdzania poziomu site: w Google oraz historii w Web Archive.",[16,26841,26842],{},[32,26843],{"alt":26844,"src":26845},"Spamowe anchory - lista wygasajacych domen","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FSpamowe-anchory-lista-wygasajacych-domen.png",[220,26847,26849],{"id":26848},"co-nowego",[224,26850,26851],{},"Co nowego?",[16,26853,26854,26855,26858],{},"Najważniejsza zmiana poza zwiększeniem skuteczności przechwytywania to funkcja ",[224,26856,26857],{},"Zapisane Wyszukiwania",", którą możecie znać z Bazy Ofert. ",[16,26860,26861],{},"Od teraz można ustawić kryteria interesujących domen i po zapisaniu co 2 tygodnie otrzymać maila z listą nowych domen spełniających kryteria (czas wygasania domeny to 30 dni, więc nie ma obaw, że jakaś zostanie przegapiona pomiędzy mailami).",[16,26863,26864],{},[32,26865],{"alt":26866,"src":26867},"Przechwytywanie domen - zapisane wyszukiwania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FPrzechwytywanie-domen-zapisane-wyszukiwania.png",[16,26869,26870],{},"Użytkownik może ustalić wiele różnych kryteriów i zapisać je jako osobne pozycje. Można włączyć lub wyłączyć powiadomienia mailowe, użyć kryteriów wyszukiwania w panelu lub szybko pobrać wszystkie domeny spełniające wymogi.",[16,26872,26873],{},[32,26874],{"alt":34,"src":26875},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FZapisane-wyszukiwania-funkcje.png",[16,26877,26878,26879,26882,26883,26890],{},"Kolejną nowością są ",[224,26880,26881],{},"powiadomienia mailowe o interesujących domenach",". Jeżeli wśród wygasających domen pojawią się szczególnie interesujące naszym zdaniem pozycje, raz w tygodniu prześlemy Ci listę domen mailem. Aby otrzymywać powiadomienia zaznacz odpowiednią opcję w zakładce ",[182,26884,26887],{"href":26885,"rel":26886},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fuser\u002Fedit-details",[349],[224,26888,26889],{},"Ustawienia"," użytkownika**.** W każdej chwili możesz także zrezygnować z ich otrzymywania. ",[16,26892,26893],{},[32,26894],{"alt":34,"src":26895},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FPowiadomienia-dotyczace-domen-w-Linkhouse-1.png",[16,26897,26898,26899,284],{},"Wspomniane wyżej domeny możesz znaleźć także w każdej chwili w katalogu wygasających domen, wystarczy że wybierzesz filtr ",[224,26900,26901],{},"Polecane domeny",[16,26903,26904],{},[32,26905],{"alt":34,"src":26906},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F11\u002FPolecane-domeny-Linkhouse.png",[16,26908,26909,26910,227],{},"Zdarzyło Ci się zostać przelicytowanym pod koniec aukcji i to przegapić? Dodaliśmy funkcję ",[224,26911,26912],{},"powiadomień SMS, które otrzymasz gdy zostaniesz przelicytowany w aukcji.",[16,26914,26915,26916,284],{},"Rozwiązaliśmy także problem z aktualizacją listy po odnowieniu domen przez właścicieli. Obecnie ",[224,26917,26918],{},"lista odświeżana jest na bieżąco i odnowione domeny są z niej usuwane",[220,26920,26922],{"id":26921},"dalsze-plany","Dalsze plany",[16,26924,26925,26926],{},"W najbliższych miesiącach planujemy nadal pracować nad poprawą skuteczności oraz zwiększeniem użyteczności Katalogu wygasających domen. Jeżeli masz pomysł na funkcje, których brakuje, a które ułatwiłyby Twoją pracę w tym obszarze – daj znać na ",[182,26927,26929],{"href":26928},"mailto:kontakt@linkhouse.co","kontakt@linkhouse.co",{"title":34,"searchDepth":190,"depth":190,"links":26931},[26932,26933,26934],{"id":26825,"depth":359,"text":26828},{"id":26848,"depth":359,"text":26851},{"id":26921,"depth":359,"text":26922},"2021-11-24","W połowie października wprowadziliśmy w Linkhouse poprawki, które pozwoliły nam znacznie zwiększyć skuteczność przechwytywania domen. Między 24 października, a 23 listopada przechwyciliśmy 428 z 668 d","\u002Fblog\u002Fimages\u002Fprzechwytywanie-domen-w-linkhouse-poprawa-skutecznosci-i-nowe-funkcje.webp",{},"\u002Fblog\u002Fprzechwytywanie-domen-w-linkhouse-poprawa-skutecznosci-i-nowe-funkcje",{"title":26802,"description":26936},"blog\u002Fprzechwytywanie-domen-w-linkhouse-poprawa-skutecznosci-i-nowe-funkcje","UpuVJFS6fJDJJXHaPv3zIfVUSqK_TBZaMw3-YH9YrDI",{"id":26944,"title":26945,"author":377,"body":26946,"category":24698,"coverStyle":197,"date":27314,"description":27315,"excerpt":197,"extension":200,"image":27316,"meta":27317,"navigation":203,"path":27318,"readTime":12703,"seo":27319,"seoDescription":197,"stem":27320,"__hash__":27321},"blog\u002Fblog\u002F7-porad-jak-tworzyc-evergreen-content.md","Evergreen content: 7 porad jak go tworzyć",{"type":9,"value":26947,"toc":27302},[26948,26954,26957,26961,26971,26974,26984,26987,26991,26994,27000,27007,27014,27020,27027,27033,27040,27047,27050,27057,27063,27070,27073,27077,27084,27091,27098,27104,27108,27115,27121,27135,27138,27142,27145,27165,27168,27172,27178,27185,27195,27199,27206,27209,27212,27217,27234,27237,27241,27247,27250,27269,27272,27276,27279,27283,27289,27296],[16,26949,26950,26953],{},[182,26951,7868],{"href":5111,"rel":26952},[349]," zwykle przynosi efekty dopiero po dość długim czasie. Warto zatem zadbać o to, aby treści, które publikujesz, sprowadzały ruch i pozyskiwały klientów z długoterminowej perspektywy.",[16,26955,26956],{},"Jak to zatem zrobić? Odpowiedzią jest content evergreen. W tym artykule dowiesz się, czym on jest i jak go tworzyć, aby następnie z powodzeniem wprowadzić go do swojej strategii marketingowej.",[12,26958,26960],{"id":26959},"czym-jest-content-evergreen","Czym jest content evergreen?",[16,26962,26963,26964,26967,26968],{},"Evergreen to po angielsku ",[949,26965,26966],{},"wiecznie zielony",". Pojęcie to odnosi się do roślin, które przez cały rok zachowują swoją zieleń (np. wiele gatunków drzew iglastych). Co jednak ten botaniczny termin ma wspólnego z marketingiem treści? Otóż stanowi on świetne nawiązanie do tego, że ",[224,26969,26970],{},"content także może być wiecznie aktualny, atrakcyjny i przydatny dla użytkowników.",[16,26972,26973],{},"Świetnym przykładem contentu evergreen są treści, które przypominają wpisy encyklopedyczne, jak np. profile aktorów na filmweb.pl.",[16,26975,26976,26977,26980,26981],{},"Taka strona zawiera w sobie ",[224,26978,26979],{},"wszystkie kluczowe informacje",", jakie mogą interesować kogoś, kto chciałby dowiedzieć się czegoś więcej na temat wybranego artysty. Profile te są regularnie aktualizowane, dlatego ",[224,26982,26983],{},"zawsze można do nich wracać.",[16,26985,26986],{},"O przykładach contentu evergreen więcej dowiesz się w dalszej części artykułu. Teraz skupmy się bardziej na samych zaletach tego typu treści.",[12,26988,26990],{"id":26989},"content-evergreen-5-najważniejszych-zalet","Content evergreen – 5 najważniejszych zalet",[16,26992,26993],{},"Oto 5 powodów, dla których warto zaimplementować wiecznie zielone treści do swojej strategii marketingowej:",[678,26995,26996],{},[54,26997,26998],{},[224,26999,24142],{},[16,27001,27002,27003,27006],{},"Aby jakiś content w ogóle dało się traktować w kategoriach evergreen, musi on po pierwsze ",[224,27004,27005],{},"odznaczać się bardzo wysoką jakością."," Właśnie takie wartościowe treści promuje Google, co na pewno pomoże Ci generować więcej ruchu na stronę.",[678,27008,27009],{"start":190},[54,27010,27011],{},[224,27012,27013],{},"Świetne ROI",[16,27015,27016,27017],{},"Choć na pierwsze efekty trzeba nieco poczekać, to jednak z czasem content evergreen zacznie przynosić efekty z długoterminowej perspektywy. Inwestycja włożona w przygotowanie takich treści ",[224,27018,27019],{},"zwróci się z dużą nawiązką.",[678,27021,27022],{"start":359},[54,27023,27024],{},[224,27025,27026],{},"Reputacja marki",[16,27028,27029,27030],{},"Ruch na stronie i kolejne linki zwrotne są oczywiście świetne, jednak oprócz nich evergreen content pozwala budować także autorytet marki. Gdy pokazujesz, że Twoja firma „zna się na rzeczy”, a do publikowanego przez nią contentu zawsze warto wracać, zyskujesz ",[224,27031,27032],{},"zaufanie i reputację.",[678,27034,27035],{"start":20940},[54,27036,27037],{},[224,27038,27039],{},"Świetne źródło pomocy dla klientów",[16,27041,27042,27043,27046],{},"Niezależnie od branży, w jakiej działasz, część z Twoich klientów zwykle zmaga się z podobnymi problemami. Często też, zanim zdecydują się skorzystać z oferty, ",[224,27044,27045],{},"mają te same pytania."," Z myślą o takich zagadnieniach warto jest zatem przygotować rozbudowany content, który zaadresuje te kwestie.",[16,27048,27049],{},"Dzięki temu nie tylko wejdziesz w posiadanie wysokiej jakości treści, ale Twoja komunikacja z obecnymi i potencjalnymi klientami znacznie się polepszy.",[678,27051,27052],{"start":20968},[54,27053,27054],{},[224,27055,27056],{},"Łatwiejsza analityka",[16,27058,27059,27060],{},"Jeśli stale publikujesz i promujesz nowy content, trudno skupić się na wybranych treściach i bliżej je przeanalizować. Gdy jednak koncentrujesz swoje wysiłki np. na kilku rozbudowanych poradnikach, które regularnie aktualizujesz i ulepszasz, łatwiej jest ",[224,27061,27062],{},"bliżej się im przyjrzeć i eksperymentować z różnymi podejściami.",[16,27064,27065,27066,27069],{},"Przykładowo możesz przetestować, czy dany content zyskuje większą popularność na Facebooku, czy Twitterze, a następnie ",[224,27067,27068],{},"dostosować swoją strategię w zależności od tego, jakie wnioski wyciągniesz."," Dzięki temu będziesz w stanie stale wynosić swoje wiecznie zielone treści na wyższy poziom, wyciągając w ten sposób z nich jak najwięcej.",[16,27071,27072],{},"Jak zatem widać, warto zaimplementować evergreen content do swojej strategii marketingowej. Omówmy zatem bliżej, jak możesz to w praktyce robić.",[12,27074,27076],{"id":27075},"_1-dobierz-odpowiednie-tematy","1. Dobierz odpowiednie tematy",[16,27078,27079,27080,27083],{},"W skrócie – ",[224,27081,27082],{},"dobieraj tematy, które mają szanse stale generować nowy ruch",", a unikaj tych, które zainteresowanie wzbudzają jedynie chwilowo. Lepiej nie zdawaj się na domysły i skorzystaj w tej sytuacji z odpowiednich narzędzi SEO.",[16,27085,27086,27087,27090],{},"Wyszukaj za ich pomocą frazy kluczowe i zwróć w ich przypadku uwagę na ",[224,27088,27089],{},"liczbę wyszukiwań."," Oczywiście, im ich więcej, tym lepiej, jednak nie przeoczaj potencjału mniej popularnych zagadnień.",[16,27092,27093,27094,27097],{},"Inny ważny czynnik, to tzw. ",[224,27095,27096],{},"sezonowość fraz kluczowych."," Otóż niektóre zapytania potrafią znacznie zyskać lub stracić na zainteresowaniu w zależności od pory roku. Zrozumiałe jest, że mało kto decyduje się kupować sprzęt ogrodniczy w środku zimy. Z tego powodu powiązane z tym zagadnieniem słowa kluczowe w takim okresie będą mniej popularne.",[16,27099,27100,27101],{},"Zwróć zatem uwagę na to, aby popularność zapytań związanych z tematyką, którą bierzesz pod uwagę, ",[224,27102,27103],{},"była w miarę możliwości stała w ciągu roku.",[12,27105,27107],{"id":27106},"_2-adresuj-content-do-początkujących-odbiorców","2. Adresuj content do początkujących odbiorców",[16,27109,27110,27111,27114],{},"Choć mnóstwo obecnych branż dynamicznie się rozwija, to jednak ",[224,27112,27113],{},"ich podstawy w wielu przypadkach od lat pozostają niezmienne."," Oprócz tego naturalną koleją rzeczy łatwiej jest znaleźć osoby, których wiedza związana z danym zagadnieniem (np. księgowość) jest mała, niż takie, które są z nią dobrze obeznane.",[16,27116,27117,27118],{},"Biorąc pod uwagę powyższe czynniki, można dojść do prostego wniosku – ",[224,27119,27120],{},"content evergreen najlepiej jest tworzyć pod użytkowników, których wiedza na dane zagadnienie jest znikoma.",[16,27122,27123,27124,27127,27128,27131,27132,284],{},"Pamiętaj jednak, że tego typu treści skierowanych do początkujących użytkowników może być całkiem sporo. Aby zaradzić temu problemowi postaraj się ",[224,27125,27126],{},"zawęzić dany content do jak najmniejszej grupy."," Zamiast np. poradnika pod tytułem ",[949,27129,27130],{},"Jak promować się na Facebooku",", przygotuj tekst na temat tego ",[949,27133,27134],{},"Jak promować lokalny biznes usługowy na Facebooku",[16,27136,27137],{},"W ten prosty sposób możesz znaleźć tematy, które dalej są skierowane do początkujących odbiorców (a zatem mają potencjał na content evergreen) i jednocześnie trafić do sprecyzowanej grupy osób.",[12,27139,27141],{"id":27140},"_3-stosuj-ciekawy-format","3. Stosuj ciekawy format",[16,27143,27144],{},"Pewne formaty bardziej sprzyjają contentowi evergreen. Oto kilka przykładów:",[51,27146,27147,27150,27153,27156,27159,27162],{},[54,27148,27149],{},"Informacyjny „wpis encyklopedyczny” (jak przytoczony na początku profil aktora na Filmweb)",[54,27151,27152],{},"Recenzja popularnego produktu",[54,27154,27155],{},"Glosariusz branżowych terminów",[54,27157,27158],{},"Sekcja FAQ",[54,27160,27161],{},"TOP lista (np. 20 najlepszych programów do edytowania grafiki)",[54,27163,27164],{},"Wyczerpujący poradnik (np. Jak krok po kroku założyć jednoosobową działalność gospodarczą w 2021 roku)",[16,27166,27167],{},"W zależności od tego, w jakiej branży działasz, poszczególne typy contentu mogą sprawdzić się lepiej lub gorzej. Pamiętaj też, aby eksperymentować z różnymi formatami, jak video, podcasty czy infografiki.",[12,27169,27171],{"id":27170},"_4-zadbaj-o-dobre-formatowanie-treści","4. Zadbaj o dobre formatowanie treści",[16,27173,27174,27175],{},"Content evergreen to bardzo często wpisy blogowe, dlatego w tym artykule poświęcamy im szczególną uwagę. Takie treści będą zwykle bardzo rozbudowane, dlatego warto sformatować je tak, aby odbiorcy mogli maksymalnie ",[224,27176,27177],{},"wygodnie się z nimi zapoznawać.",[16,27179,27180,27181,27184],{},"Dobrym elementem niewątpliwie jest ",[224,27182,27183],{},"spis treści."," Niektórzy czytelnicy mogą chcieć się zapoznać jedynie z kilkoma wybranymi fragmentami tekstu, a taki element na pewno im w tym pomoże. Możesz nawet przygotować dany artykuł w formacie PDF, dzięki czemu będzie się go dało łatwo pobrać.",[16,27186,27187,27188,1142,27191,27194],{},"Jeśli zaś chodzi o sam tekst, to warto go wyróżnić nagłówkami, listami wypunktowanymi, ",[224,27189,27190],{},"pogrubieniami",[949,27192,27193],{},"kursywami",". Dzięki takim elementom podczas skanowania tekstu czytelnikowi łatwiej będzie wychwycić interesujące go fragmenty, jak i ogólnie zrozumieć, czego dotyczy content.",[12,27196,27198],{"id":27197},"_5-nie-zapomnij-o-regularnych-aktualizacjach","5. Nie zapomnij o regularnych aktualizacjach",[16,27200,27201,27202,27205],{},"Choć wybranie dobrego tematu na pewno pomaga, to jednak ",[224,27203,27204],{},"często content evergreen nie pozostaje sam z siebie zawsze aktualny."," Warto dlatego regularnie wracać do niego z myślą o wprowadzeniu poprawek i aktualizacji.",[16,27207,27208],{},"Oprócz tego z biegiem czasu Twoja strona i firma się rozwijają, co na pewno warto uwzględnić w przypadku contentu, który stanowi fundament prowadzonej przez Ciebie strategii marketingowej. Zamieść zatem odnośniki do nowych artykułów, produktów i usług.",[16,27210,27211],{},"W dbaniu o aktualność contentu evergreen na pewno pomogą różne narzędzia SEO, dzięki którym będziesz w stanie monitorować to, jak duży ruch generuje dany tekst i z jakich fraz kluczowych sprowadza odwiedziny. Jeśli wartości te zaczną spadać, zapewne nadeszła pora na odświeżenie treści.",[16,27213,27214],{},[224,27215,27216],{},"Podczas wprowadzania aktualizacji zadawaj sobie następujące pytania:",[51,27218,27219,27222,27225,27228,27231],{},[54,27220,27221],{},"Czy tekst stosuje aktualną terminologię?",[54,27223,27224],{},"Czy wydźwięk i ton tekstu pozostał bez zmian?",[54,27226,27227],{},"Czy czytelnicy nie mają problemów z udostępnianiem treści np. w mediach społecznościowych?",[54,27229,27230],{},"Czy wszystkie zamieszczone linki działają?",[54,27232,27233],{},"Czy warto zaktualizować niektóre dane statystyczne?",[16,27235,27236],{},"Taka aktualizacja na pewno zwiększy wartość contentu. Oprócz tego istnieje duża szansa, że dzięki takiemu działaniu artykuł dostanie ponownego „kopa” w Google – wyszukiwarka potraktuje go tak, jak zupełnie świeży tekst.",[12,27238,27240],{"id":27239},"_6-dbaj-o-promocję-contentu","6. Dbaj o promocję contentu",[16,27242,27243,27244],{},"Stworzenie treści evergreen wymaga sporo wysiłku. Na pewno nie chcesz, aby poszedł on na marne. Może tak się jednak stać, gdy na stronie zacznie przybywać nowego contentu, który ",[224,27245,27246],{},"z czasem będzie w stanie „przykryć” interesujące nas wiecznie zielone treści.",[16,27248,27249],{},"Możesz jednak tego uniknąć, jeśli w swojej strategii marketingowej właściwie zaplanujesz rolę contentu evergreen. Oto kilka pomysłów:",[51,27251,27252,27259,27266],{},[54,27253,27254,27255,27258],{},"Stwórz sekcję ",[949,27256,27257],{},"Najlepsze wpisy",", która będzie znajdować się w panelu bocznym każdej podstrony i zawrzyj tam linki do contentu evergreen.",[54,27260,27261,27262,27265],{},"Przygotuj osobną podstronę typu ",[949,27263,27264],{},"Dla nowych odwiedzających",", na której zawrzesz m.in. odpowiedzi na najczęściej zadawane pytania. To dobre miejsce na zamieszczenie contentu evergreen, który także może dostarczać podstawowych informacji dla tego typu osób.",[54,27267,27268],{},"Co jakiś czas udostępniaj evergreen content w mediach społecznościowych, aby przypomnieć o nim jak największej ilości osób.",[16,27270,27271],{},"Warto włożyć wysiłek w tego typu promocję contentu. Takie czynności nie zajmują zbyt dużo czasu, a mogą z długoterminowej perspektywy bardzo wypromować treści.",[12,27273,27275],{"id":27274},"_7-wykorzystaj-e-mail-marketing","7. Wykorzystaj e-mail marketing",[16,27277,27278],{},"Za pomocą listy mailingowej możesz skutecznie wypromować treści evergreen. Gdy opublikujesz tego typu content, poinformuj o tym jej członków. Nowym subskrybentom możesz z kolei przypominać o starszych artykułach, jeśli się jeszcze z nimi nie zapoznali.",[12,27280,27282],{"id":27281},"content-evergreen-podsumowanie","Content evergreen – podsumowanie",[16,27284,27285,27288],{},[224,27286,27287],{},"Treści evergreen powinny stać się częścią każdej przemyślanej strategii marketingowej."," Jeśli chcesz odnieść sukces z długoterminowej perspektywy, potrzebujesz w końcu narzędzi, które także przynoszą długofalowe korzyści.",[16,27290,27291,27292,27295],{},"Podczas tworzenia treści evergreen pamiętaj przede wszystkim o dobraniu odpowiednich tematów, które mają potencjał na to, aby przez długi czas przyciągać nowych odwiedzających. Podczas ich tworzenia ",[224,27293,27294],{},"kładź nacisk przede wszystkim na wysoką jakość,"," gdyż to ona jest fundamentem wiecznie aktualnych treści. Nie zapominaj też o tym, aby od czasu do czasu powrócić do contentu evergreen, gdyż bez regularnych aktualizacji nie pozostanie on ciągle na czasie.",[16,27297,27298,27299,284],{},"Zastosuj się zatem do tych porad, a z powodzeniem wzbogacisz swoją strategię marketingową o content evergreen – co ciekawe warto ją również stosować do ",[182,27300,7700],{"href":5156,"rel":27301},[349],{"title":34,"searchDepth":190,"depth":190,"links":27303},[27304,27305,27306,27307,27308,27309,27310,27311,27312,27313],{"id":26959,"depth":190,"text":26960},{"id":26989,"depth":190,"text":26990},{"id":27075,"depth":190,"text":27076},{"id":27106,"depth":190,"text":27107},{"id":27140,"depth":190,"text":27141},{"id":27170,"depth":190,"text":27171},{"id":27197,"depth":190,"text":27198},{"id":27239,"depth":190,"text":27240},{"id":27274,"depth":190,"text":27275},{"id":27281,"depth":190,"text":27282},"2021-08-31","Content marketing zwykle przynosi efekty dopiero po dość długim czasie. Warto zatem zadbać o to, aby treści, które publikujesz, sprowadzały ruch i pozyskiwały klientów z długoterminowej perspektywy. J","\u002Fblog\u002Fimages\u002F7-porad-jak-tworzyc-evergreen-content.webp",{},"\u002Fblog\u002F7-porad-jak-tworzyc-evergreen-content",{"title":26945,"description":27315},"blog\u002F7-porad-jak-tworzyc-evergreen-content","doGflPsOG9xr516SuT-fcy_l7xoA65qldjr1pCQzO-Y",{"id":27323,"title":27324,"author":377,"body":27325,"category":13526,"coverStyle":197,"date":27314,"description":27607,"excerpt":197,"extension":200,"image":27608,"meta":27609,"navigation":203,"path":27610,"readTime":12703,"seo":27611,"seoDescription":197,"stem":27612,"__hash__":27613},"blog\u002Fblog\u002Fkiedy-i-jak-czesto-publikowac-na-firmowym-blogu-przekonaj-sie-dlaczego-potrzebujesz-kalendarza-wydawniczego.md","Kiedy i jak często publikować na firmowym blogu? Przekonaj się, dlaczego potrzebujesz kalendarza wydawniczego!",{"type":9,"value":27326,"toc":27591},[27327,27330,27334,27337,27346,27349,27363,27366,27369,27373,27380,27388,27391,27394,27398,27401,27412,27415,27418,27422,27425,27429,27432,27435,27439,27442,27445,27449,27452,27455,27458,27462,27465,27476,27479,27496,27499,27503,27506,27523,27527,27543,27552,27555,27564,27573,27582],[16,27328,27329],{},"W idealnym świecie wartościowy content jest jednocześnie skuteczny – wspiera proces pozycjonowania i zdobywania klientów. Czy jest coś, co możesz zrobić, aby tę skuteczność zwiększyć? Tak! Optymalnie planować publikację. W przypadku prowadzenia bloga firmowego pomaga w tym kalendarz wydawniczy. Jak z niego korzystać, dowiesz się z tego artykułu.",[12,27331,27333],{"id":27332},"po-co-marce-firmowy-blog","Po co marce firmowy blog?",[16,27335,27336],{},"Być może nie zadałeś sobie jeszcze pytania o częstotliwość publikacji wpisów, bo nadal zastanawiasz się, po co w ogóle prowadzić firmowego bloga. Zacznijmy zatem od korzyści, jakie daje to narzędzie content marketingowe.",[16,27338,27339,27340,27345],{},"Po pierwsze, blog jest skutecznym wsparciem w procesie ",[182,27341,27344],{"href":27342,"rel":27343},"https:\u002F\u002Fwww.grupa-tense.pl\u002Fpozycjonowanie\u002F",[349],"pozycjonowania stron internetowych",". Dzięki nasycaniu wpisów słowami kluczowymi i wewnętrznymi linkami, pomaga sięgać po wyższe pozycje w wynikach wyszukiwania. Co więcej, algorytmy Google’a lepiej oceniają witryny zawierające wartościowe treści, a dobrze napisane artykuły blogowe do takich właśnie należą. To wszystko z kolei przekłada się na łatwiejsze pozyskiwanie leadów i większy ruch na stronie.",[16,27347,27348],{},"Drugi obszar, na który pozytywnie wpływa prowadzenie bloga, to kreowanie wizerunku marki. Ciekawe artykuły o wysokiej jakości merytorycznej to sposób na:",[51,27350,27351,27354,27357,27360],{},[54,27352,27353],{},"edukowanie klientów,",[54,27355,27356],{},"budowanie wizerunku eksperta w branży,",[54,27358,27359],{},"wzmacnianie wiarygodności marki,",[54,27361,27362],{},"pozyskiwanie nowych odbiorców oferty.",[16,27364,27365],{},"Publikacja artykułu często jest początkiem komunikacji z klientem czy partnerem biznesowym. Może zachęcić ich do pozostawienia komentarza pod wpisem, przesłania zapytania ofertowego, nawiązania kontaktu telefonicznego lub mailowego.",[16,27367,27368],{},"Przekonałeś się już, że warto publikować artykuły blogowe? Czas zatem rozstrzygnąć, jaka powinna być częstotliwość ukazywania się wpisów na stronie.",[12,27370,27372],{"id":27371},"jak-często-publikować-na-blogu","Jak często publikować na blogu?",[16,27374,27375,27376,27379],{},"Planując częstotliwość publikacji powinieneś wziąć pod uwagę cel, jaki chcesz osiągnąć. HubSpot",[182,27377],{"href":27378},"#_edn1"," przeprowadził badania, w oparciu o które wyróżnił dwa podejścia:",[678,27381,27382,27385],{},[54,27383,27384],{},"Gdy blog służy głównie do zwiększania ruchu organicznego na stronie, dobrze jest publikować jak najwięcej wpisów zoptymalizowanych pod SEO: 3-5 tygodniowo.",[54,27386,27387],{},"Jeżeli celem jest przede wszystkim budowanie świadomości marki, lepiej skupić się na ciekawej i przydatnej dla odbiorców zawartości i publikować w tygodniu od 1 do 4 wpisów.",[16,27389,27390],{},"Te same badania wykazały, że im więcej artykułów pojawia się miesięcznie na blogu, tym wyższa jest liczba odwiedzin na witrynie. Najlepsze wyniki dawało publikowanie co najmniej 16 wpisów miesięcznie. Minimalna liczba wpisów, dla jakiej obserwowano pozytywny wpływ na pozycję strony w wynikach wyszukiwania, to osiem.",[16,27392,27393],{},"Pamiętaj, że liczy się nie tylko ilość. Czytelnicy lubią regularność publikacji: wiedzą, kiedy spodziewać się nowych treści, kiedy warto zaglądać na Twoją stronę. Możesz jasno określić, że wpisy pojawiają się np. zawsze we wtorki i czwartki, ale wtedy  musisz dostarczać je na czas.",[12,27395,27397],{"id":27396},"kiedy-publikować-wpisy-żeby-przeczytało-je-jak-najwięcej-osób","Kiedy publikować wpisy, żeby przeczytało je jak najwięcej osób?",[16,27399,27400],{},"Na sukces firmowego bloga – czyli jego pozytywny wpływ na realizację Twoich celów – składa się nie tylko częstotliwość publikacji. Warto też sprawdzać, na ile dzień i godzina zamieszczenia wpisu przekładają się na liczbę odsłon. Wykorzystaj Google Analytics do pozyskania takich danych i analizuj, czy widać związek między terminem publikacji a popularnością artykułów. Trudno bowiem w tym przypadku mówić o uniwersalnych wytycznych.",[16,27402,27403,27404,27407,27408,27411],{},"Według badań Kissmetrics",[182,27405],{"href":27406},"#_edn2"," i Shareaholic",[182,27409],{"href":27410},"#_edn3"," najlepszym dniem na publikację jest poniedziałek. Najlepszą porą są natomiast godziny poranne: 9:00-11:00. To wtedy większość internautów jest już przy komputerze lub surfuje po internecie na telefonie. Z samego rana przeglądają wiadomości na skrzynce mailowej lub w social mediach, a właśnie od około 9:00 są gotowi na czytanie dłuższych treści. Za najgorszą porę na dodawanie wpisów uważa się piątkowy wieczór, kiedy to większość z nas planuje weekend lub odpoczywa i nie chce siedzieć przed ekranem.",[16,27413,27414],{},"Pamiętaj, że choć warto szukać optymalnych dni i przedziałów godzinowych, nigdy nie dadzą Ci one gwarancji popularności wpisu. Internauci mają swoje preferencje i przyzwyczajenia, jednak nie są w pełni przewidywalni. Nawet najbardziej dopracowany artykuł, opublikowany w teoretycznie najlepszym terminie, niekoniecznie musi zyskać popularność. I odwrotnie – możesz odnotować świetne wyniki dla tekstu, który zamieściłeś z pominięciem wniosków ze statystyk Google Analytics.",[16,27416,27417],{},"Dla odbioru artykułu ma też znaczenie, czy informujesz o jego zamieszczeniu swoich odbiorców, np. w newsletterze lub mediach społecznościowych. Wtedy oczywiście otrzymują oni dodatkową zachętę do zapoznania się z wpisem, bez względu na dzień i godzinę publikacji. Zwiększasz tym samym szansę na to, że wejdą na stronę i przeczytają tekst.",[12,27419,27421],{"id":27420},"jak-podejść-do-pisania-treści-3-ważne-zasady","Jak podejść do pisania treści? 3 ważne zasady",[16,27423,27424],{},"Regularność publikacji jest ważna, ale niekoniecznie prosta w realizacji. Zwłaszcza jeżeli nie powierzyłeś tworzenia wpisów agencji zajmującej się digital marketingiem, lecz piszesz je sam. Niezależnie od tego, kto przygotowuje treści na bloga, warto kierować się trzema poniższymi zasadami.",[220,27426,27428],{"id":27427},"_1-nigdy-ilość-kosztem-jakości","1. Nigdy ilość kosztem jakości",[16,27430,27431],{},"Nie wpadnij w pułapkę przymusu publikacji. Zamieszczanie na blogu niedopracowanych czy opowiadających o niczym wpisów jest gorsze niż zmniejszenie częstotliwości. Czytelnicy szybko zorientują się, że zamiast wartościowych treści otrzymują nic niewnoszące zapychacze. A to prosta droga do utraty zaufania i wiarygodności.",[16,27433,27434],{},"Jeżeli potrzebujesz więcej czasu na przygotowywanie artykułów, zmniejsz częstotliwość publikacji i skup się na jakości. A może warto wybrać usługi profesjonalnej agencji SEO\u002FSEM, która poprowadzi dla Ciebie kalendarz wydawniczy i zajmie się regularnym tworzeniem tekstów wspierających pozycjonowanie i działania wizerunkowe?",[220,27436,27438],{"id":27437},"_2-mydło-i-powidło-czyli-nie-pisz-na-każdy-temat","2. Mydło i powidło, czyli nie pisz na każdy temat",[16,27440,27441],{},"Nie rozmieniaj się na drobne, na siłę poruszając tematy niezwiązane z Twoją działalnością i branżą. Blog ma pokazać, że jesteś specjalistą w swoim fachu, a nie ekspertem od wszystkiego. Postaw na wiarygodność – pisz w oparciu o swoją wiedzę i doświadczenie.",[16,27443,27444],{},"Pamiętaj jednak, że nie chodzi o ograniczenie się do opisywania własnej oferty. Pozwól czytelnikom znaleźć na blogu wpisy pokrywające cały obszar tematyczny, z którym jesteś związany. Pozytywnie wpłynie to też na pozycjonowanie witryny, gdyż będzie widoczna dla różnych zapytań internautów.",[220,27446,27448],{"id":27447},"_3-nie-zmęcz-czytelnika-ani-siebie","3. Nie zmęcz czytelnika ani siebie",[16,27450,27451],{},"Publikowanie artykułów w hurtowych ilościach nie jest dobre ani dla autora, ani dla odbiorców. Jeżeli bez zastanowienia będziesz pisać kolejne obszerne wpisy, istnieje ryzyko, że szybko wyczerpiesz interesujące tematy. A wypalenie zawsze kończy się spadkiem jakości treści. Lepiej zapisywać pomysły i planować publikację, zamiast od razu dodawać każdy gotowy tekst.",[16,27453,27454],{},"Weź też pod uwagę, że nawet najwierniejsi czytelnicy mają pewien limit treści, jakie mogą przyswoić tygodniowo. Daj im czas na zapoznanie się z artykułem. Jeśli poczują się przytłoczeni kolejnymi powiadomieniami o nowych publikacjach, mogą się zniechęcić lub zacząć omijać niektóre wpisy.",[16,27456,27457],{},"Mam nadzieję, że przekonałam Cię już, jak istotne jest przemyślane planowanie publikacji. Skupmy się teraz zatem na narzędziu, które pozwoli Ci robić to w wygodny i przejrzysty sposób.",[12,27459,27461],{"id":27460},"czym-jest-kalendarz-wydawniczy-i-co-powinien-zawierać","Czym jest kalendarz wydawniczy i co powinien zawierać?",[16,27463,27464],{},"Kalendarz wydawniczy to harmonogram pomagający skutecznie planować publikację contentu – w różnych formach i kanałach, niekoniecznie tylko na blogu. Do jego przygotowania wystarczy arkusz kalkulacyjny, choć są też dostępne specjalne wtyczki czy aplikacje. Nim opracujesz plan wydawniczy, zadaj sobie 3 pytania:",[678,27466,27467,27470,27473],{},[54,27468,27469],{},"Jakiego rodzaju treści i kanały chcesz wykorzystywać?",[54,27471,27472],{},"Kto i w jaki sposób będzie zaangażowany w przygotowanie oraz publikację contentu?",[54,27474,27475],{},"Do kogo kierujesz treści? Jaka jest grupa docelowa, persona czytelnika?",[16,27477,27478],{},"Odpowiedzi na te pytania to ważne elementy kalendarza, ale nie jedyne. Jak więc powinien on wyglądać? Jakie informacje muszą się w nim znaleźć? Jeśli zdecydujesz się skorzystać z arkusza kalkulacyjnego, najprościej będzie w kolejnych wierszach umieszczać tytuły\u002Ftematy wpisów, a w kolumnach parametry takie jak:",[51,27480,27481,27484,27487,27490,27493],{},[54,27482,27483],{},"rodzaj treści (artykuł blogowy, newsletter, post na FB, IG, LinkedIn)",[54,27485,27486],{},"termin na przygotowanie treści,",[54,27488,27489],{},"data publikacji,",[54,27491,27492],{},"osoba odpowiedzialna za: przygotowanie, opracowanie graficzne, publikację,",[54,27494,27495],{},"kanał publikacji.",[16,27497,27498],{},"To podstawowe informacje, które pozwolą Ci monitorować realizację planu content marketingowego. Możesz rozszerzyć harmonogram, np. aby uwzględnić frazy kluczowe lub linki, jakie mają się znaleźć w tekście. Personalizuj plan tak, żeby zgromadzić w nim wszystkie istotne dla Ciebie dane.",[12,27500,27502],{"id":27501},"korzyści-z-prowadzenia-kalendarza-wydawniczego","Korzyści z prowadzenia kalendarza wydawniczego",[16,27504,27505],{},"Mawia się, że dobry plan to połowa sukcesu. Jakie zatem zalety ma kalendarz publikacji i jak przekładają się one na powodzenie strategii content marketingowej?",[678,27507,27508,27511,27514,27517,27520],{},[54,27509,27510],{},"Zyskujesz szerszą perspektywę: wszystkie Twoje działania marketingowe powinny bazować na strategii. Z planem wydawniczym w każdym momencie możesz ocenić, czy konsekwentnie realizujesz swój plan i dążysz do wyznaczonych celów.",[54,27512,27513],{},"W prosty sposób koordynujesz pracę różnych zaangażowanych stron. Im więcej kanałów i rodzajów treści wykorzystujesz, tym więcej różnych zespołów i podwykonawców może angażować się w te działania. W kalendarzu wydawniczym w przejrzysty sposób wyznaczasz zadania i śledzisz, czy odpowiedzialne za nie osoby terminowo je realizują.",[54,27515,27516],{},"Szybciej mierzysz i analizujesz wyniki poszczególnych publikacji. Wydaje Ci się, że działania content marketingowe są niemierzalne? To błąd! Z pomocą narzędzi takich jak Google Analytics sprawdzisz popularność publikacji, a gromadzone w kalendarzu dane będą źródłem cennych wniosków.",[54,27518,27519],{},"Łatwiej zapewnisz regularność i ciągłość publikacji. Wyznaczenie terminów publikowania wpisów blogowych czy rozsyłania newsletterów na niewiele się zda, jeżeli pozostanie w sferze teorii. Planując precyzyjnie i z większym wyprzedzeniem, ograniczasz ryzyko, że treści nie powstaną na czas.",[54,27521,27522],{},"Komunikacja Twojej marki staje się bardziej spójna. Bez całościowej perspektywy, o której wspomniałam w punkcie pierwszym, łatwo jest zboczyć z kursu. Tymczasem konsekwencja w budowaniu wizerunku marki jest niezbędna, jeśli chcesz wzbudzać zaufanie konsumentów.",[12,27524,27526],{"id":27525},"publikuj-tak-żeby-cię-czytano","Publikuj tak, żeby Cię czytano!",[51,27528,27529,27540],{},[54,27530,27531,27532,27535,27536,27539],{},"Z pewnością chcesz, by wysiłek włożony w tworzenie ciekawych treści się opłacił. By internauci chętnie odwiedzali Twoją stronę, cenili publikowane tam artykuły i korzystali z Twojej oferty. Pamiętaj, że równie ważne, jak ",[949,27533,27534],{},"co"," piszes,z jest ",[949,27537,27538],{},"kiedy to publikujesz",". Regularność i świadome planowanie pozwolą Ci wykorzystać potencjał content marketingu w 100%.",[54,27541,27542],{},"To jak? Gotowy do opracowania kalendarza wydawniczego?",[220,27544,27546,27547],{"id":27545},"autor-agnieszka-kwiatkowska-grupa-tense","AUTOR: Agnieszka Kwiatkowska | ",[182,27548,27551],{"href":27549,"rel":27550},"http:\u002F\u002Fgrupatense.pl",[349],"Grupa Tense",[16,27553,27554],{},"Tłumaczka języka angielskiego, którą wciągnął świat content marketingu. Nieustannie zgłębia tajniki poprawności językowej i dobrego stylu w copywritingu. Po pracy relaksuje się spacerując z psem, czytając książki i praktykując jogę.",[16,27556,27557,27558,27560,27561,27563],{},"Z pewnością chcesz, by wysiłek włożony w tworzenie ciekawych treści się, mniej lub bardziej dosłownie, opłacił. By internauci chętnie odwiedzali Twoją stronę, cenili publikowane tam artykuły i korzystali z Twojej oferty. Pamiętaj, że równie ważne jak ",[949,27559,27534],{}," piszesz jest ",[949,27562,27538],{},". Regularność i świadome planowanie pozwolą Ci wykorzystać potencjał content marketingu w 100%. To jak? Gotowy do opracowania kalendarza wydawniczego?",[16,27565,27566,27569],{},[182,27567],{"href":27568},"#_ednref1",[182,27570,27571],{"href":27571,"rel":27572},"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fblogging-frequency-benchmarks",[349],[16,27574,27575,27578],{},[182,27576],{"href":27577},"#_ednref2",[182,27579,27580],{"href":27580,"rel":27581},"https:\u002F\u002Fblog.kissmetrics.com\u002Fwp-content\u002Fuploads\u002F2011\u002F06\u002Fscience-of-social-timing-part-3-sm.jpg",[349],[16,27583,27584,27587],{},[182,27585],{"href":27586},"#_ednref3",[182,27588,27589],{"href":27589,"rel":27590},"https:\u002F\u002Fwww.socialfresh.com\u002Fbest-time-of-day-to-blog\u002F",[349],{"title":34,"searchDepth":190,"depth":190,"links":27592},[27593,27594,27595,27596,27601,27602,27603],{"id":27332,"depth":190,"text":27333},{"id":27371,"depth":190,"text":27372},{"id":27396,"depth":190,"text":27397},{"id":27420,"depth":190,"text":27421,"children":27597},[27598,27599,27600],{"id":27427,"depth":359,"text":27428},{"id":27437,"depth":359,"text":27438},{"id":27447,"depth":359,"text":27448},{"id":27460,"depth":190,"text":27461},{"id":27501,"depth":190,"text":27502},{"id":27525,"depth":190,"text":27526,"children":27604},[27605],{"id":27545,"depth":359,"text":27606},"AUTOR: Agnieszka Kwiatkowska | Grupa Tense","W idealnym świecie wartościowy content jest jednocześnie skuteczny – wspiera proces pozycjonowania i zdobywania klientów. Czy jest coś, co możesz zrobić, aby tę skuteczność zwiększyć? Tak! Optymalnie","\u002Fblog\u002Fimages\u002Fkiedy-i-jak-czesto-publikowac-na-firmowym-blogu-przekonaj-sie-dlaczego-potrzebujesz-kalendarza-wydawniczego.webp",{},"\u002Fblog\u002Fkiedy-i-jak-czesto-publikowac-na-firmowym-blogu-przekonaj-sie-dlaczego-potrzebujesz-kalendarza-wydawniczego",{"title":27324,"description":27607},"blog\u002Fkiedy-i-jak-czesto-publikowac-na-firmowym-blogu-przekonaj-sie-dlaczego-potrzebujesz-kalendarza-wydawniczego","wGtgG9gQOXe7S_SqnaBlWl-Lh2vWGmiFMeD5bpeluDo",{"id":27615,"title":27616,"author":377,"body":27617,"category":852,"coverStyle":197,"date":27688,"description":27689,"excerpt":197,"extension":200,"image":27690,"meta":27691,"navigation":203,"path":27692,"readTime":370,"seo":27693,"seoDescription":197,"stem":27694,"__hash__":27695},"blog\u002Fblog\u002Fstabilnosc-domeny-nowy-parametr-i-filtr-w-linkhouse.md","Stabilność Domeny — nowy parametr i filtr w Linkhouse",{"type":9,"value":27618,"toc":27686},[27619,27626,27634,27649,27652,27657,27660,27667,27670,27675,27678,27683],[16,27620,27621,27622,27625],{},"W panelu Linkhouse pojawił się nowy filtr zaawansowany – ",[224,27623,27624],{},"Stabilność Domeny",". Pozwala na wybór portali w oparciu o ich historyczne zmiany:",[51,27627,27628,27631],{},[54,27629,27630],{},"dla polskich stron – Widoczności według Senuto",[54,27632,27633],{},"dla pozostałych – Organic Traffic według Ahrefs",[16,27635,27636,27637,27642,27643,27648],{},"Filtr składa się z 2 elementów. Pierwszy z nich – ",[224,27638,27639],{},[949,27640,27641],{},"Zmiana widoczności w okresie"," – służy do znalezienia portali, które odnotowały określona zmianę Widoczności między początkiem, a końcem okresu, np. w ciągu ostatnich 12 miesięcy ich Widoczność wzrosła o co najmniej 5%. Drugi element – ",[224,27644,27645],{},[949,27646,27647],{},"Nagła zmiana Widoczności"," – sprawdza zmiany w całym badanym okresie, szukając dynamicznych zmian pomiędzy kolejnymi punktami wykresu (zwykle tygodniami), najczęściej związanych z karami bądź istotnymi zmianami algorytmu. ",[16,27650,27651],{},"Zmiany wyrażone są w procentach, a badany okres w miesiącach.",[16,27653,27654],{},[32,27655],{"alt":34,"src":27656},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fimage1.png",[16,27658,27659],{},"Filtr ustawiony jak na screenie powyżej pozwoli znaleźć serwisy, które w ciągu ostatniego roku zwiększyły swoją Widoczność o co najmniej 20%, a jednocześnie nie zanotowały w tym okresie żadnej sytuacji, gdzie spadek tydzień do tygodnia wynosiłby więcej niż 10%.",[16,27661,27662,27663,27666],{},"Po zastosowaniu filtra (z uwagi na dużą liczbę danych może to potrwać nawet kilkadziesiąt sekund) w Bazie Ofert pojawia się dodatkowa kolumna z ",[224,27664,27665],{},"wykresem Widoczności",", który pozwala sprawdzić jak dokładnie wyglądały zmiany:",[16,27668,27669],{},"Ciekawostką jest, że to jedyne miejsce, gdzie taki wykres możecie zobaczyć – nie ma go nawet w panelu Senuto.",[16,27671,27672],{},[32,27673],{"alt":34,"src":27674},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fimage2.png",[16,27676,27677],{},"Korzystając z filtra warto także uzupełnić minimalną wartość Widoczności w odpowiednim filtrze nieco wyżej. Pozwoli to odsiać wyniki z bardzo małych serwisów, gdzie 50% wzrost w ciągu roku oznaczał zmianę z 10 na 15. ",[16,27679,27680],{},[32,27681],{"alt":34,"src":27682},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fimage3.png",[16,27684,27685],{},"Sposobów na wykorzystanie nowego filtra jest bardzo wiele. Od uniknięcia zamówienia publikacji na stronie, która oberwała przy aktualizacji (nawet, jeśli zdążyła już “wrócić” przy kolejnej) po wręcz szukanie stron, które w wybranym czasie radziły sobie najlepiej (lub najgorzej), aby analizować ich przypadki i wyciągać wnioski.",{"title":34,"searchDepth":190,"depth":190,"links":27687},[],"2021-08-26","W panelu Linkhouse pojawił się nowy filtr zaawansowany – Stabilność Domeny. Pozwala na wybór portali w oparciu o ich historyczne zmiany: dla polskich stron – Widoczności według Senuto dla ","\u002Fblog\u002Fimages\u002Fstabilnosc-domeny-nowy-parametr-i-filtr-w-linkhouse.webp",{},"\u002Fblog\u002Fstabilnosc-domeny-nowy-parametr-i-filtr-w-linkhouse",{"title":27616,"description":27689},"blog\u002Fstabilnosc-domeny-nowy-parametr-i-filtr-w-linkhouse","gqDBmtmkCvWDDbtq9vT0_KGgq8nuq7gxJWSbd27Me9s",{"id":27697,"title":27698,"author":377,"body":27699,"category":5880,"coverStyle":197,"date":27977,"description":27978,"excerpt":197,"extension":200,"image":27979,"meta":27980,"navigation":203,"path":27981,"readTime":205,"seo":27982,"seoDescription":197,"stem":27983,"__hash__":27984},"blog\u002Fblog\u002Fcore-web-vitals-faktyczny-wplyw-na-seo.md","Core Web Vitals — faktyczny wpływ na SEO",{"type":9,"value":27700,"toc":27965},[27701,27715,27719,27734,27738,27758,27762,27772,27776,27787,27792,27797,27802,27807,27812,27817,27831,27835,27842,27847,27851,27856,27860,27865,27869,27873,27884,27889,27893,27898,27902,27907,27911,27915,27925,27932,27934,27948,27958],[16,27702,27703,27704,27707,27708,27711,27712,284],{},"Wprowadzenie Core Web Vitals, czyli ",[224,27705,27706],{},"Podstawowych wskaźników internetowych"," to z pewnością jedno z ważniejszych wydarzeń w branży SEO w 2021 r. Pierwszy raz wspomniane jeszcze w maju zeszłego roku, aktualnie, poczynając od czerwca stały się jednym z wielu czynników rankingowych, które mają bezpośredni ",[224,27709,27710],{},"wpływ na pozycje Twojej strony w wynikach wyszukiwania Google",". Od ich wdrożenia mija prawie trzeci miesiąc, a więc z pewnością każdy z nas zdążył się przekonać ",[224,27713,27714],{},"czy i jakie faktycznie znaczenie mają Core Web Vitals dla SEO",[12,27716,27718],{"id":27717},"czym-są-core-web-vitals","Czym są Core Web Vitals?",[16,27720,27721,27722,27725,27726,27729,27730,27733],{},"Jeśli czytasz ten tekst, zapewne wiesz czym są ",[224,27723,27724],{},"Podstawowe wskaźniki internetowe",", lecz na wszelki wypadek, słowem wstępu przypomnę, że są to nowe, wprowadzone w czerwcu wskaźniki rankingowe Google. Dostarczają one szeregu niezwykle przydatnych informacji na temat naszej strony, jej szybkości, obsługi oraz ",[224,27727,27728],{},"ogólnego doświadczenia użytkownika podczas interakcji z nią",". Pozwala to na jeszcze lepsze zoptymalizowanie naszych serwisów www nie tylko pod robota Google, ale ",[224,27731,27732],{},"przede wszystkim pod użytkownika",". Wyniki dla Core Web Vitals sprawdzimy m.in. w Search Console, PageSpeed Insights lub za pomocą wielu dostępnych wtyczek.",[220,27735,27737],{"id":27736},"podstawowe-wskaźniki-internetowe-obejmują","Podstawowe wskaźniki internetowe obejmują:",[51,27739,27740,27746,27752],{},[54,27741,27742,27745],{},[224,27743,27744],{},"Largest Contentful Paint"," (LCP) – określa czas potrzebny do wyświetlenia na stronie jej największego elementu od chwili od rozpoczęcia ładowania. Może to być zarówno tekst, ale także zdjęcie lub plik video.",[54,27747,27748,27751],{},[224,27749,27750],{},"First Input Delay"," (FID) – określa czas upływający pomiędzy pierwszą interakcją użytkownika ze stroną, a zareagowaniem na tę czynność przez przeglądarkę. Wskaźnik ten mierzy np. jak szybko zareaguje serwis po kliknięciu w jedną z zakładek na stronie.",[54,27753,27754,27757],{},[224,27755,27756],{},"Cumulative Layout Shift"," (CLS) – określa ilość niespodziewanych przesunięć elementów strony. CLS najczęściej jest powodowane przez doładowujące się elementy strony lub umieszczone na niej reklamy spychające w dół pozostałą zawartość strony.",[12,27759,27761],{"id":27760},"core-web-vitals-jaki-mają-wpływ-na-seo","Core Web Vitals – jaki mają wpływ na SEO?",[16,27763,27764,27765,27768,27769],{},"Analizując wyniki dla obsługiwanych klientów od czerwca do dziś, bardzo ciężko jest dostrzec jakąś regułę odnośnie ich ",[224,27766,27767],{},"wpływu na pozycje w Google",". Dla większości stron początkowy okres po wprowadzeniu Core Web Vitals był raczej stabilny, bez większych fluktuacji i zmian w monitorowanych pozycjach, tudzież generowanym ruchu. Widoczność SEO dla wielu analizowanych stron regularnie rośnie, pomimo ",[224,27770,27771],{},"słabych wyników dla Podstawowych wskaźników internetowych.",[220,27773,27775],{"id":27774},"case-study-1","Case study #1",[16,27777,27778,27779,27782,27783,27786],{},"Poniżej przedstawiam wykres dla jednego z obsługiwanych sklepów internetowych, który ",[224,27780,27781],{},"pomimo braku optymalizacji pod kątem Core Web Vitals",", mniej więcej od połowy czerwca odnotowuje wyraźny ",[224,27784,27785],{},"wzrost widoczności"," zarówno w TOP10 jak i w TOP50 wyników Google.",[16,27788,27789],{},[32,27790],{"alt":34,"src":27791},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fcwv-sc.jpg",[16,27793,27794],{},[949,27795,27796],{},"Źródło: Search Console",[16,27798,27799],{},[32,27800],{"alt":34,"src":27801},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top10-1024x340.jpg",[16,27803,27804],{},[949,27805,27806],{},"Źródło: Senuto TOP10",[16,27808,27809],{},[32,27810],{"alt":34,"src":27811},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top50-1024x339.jpg",[16,27813,27814],{},[949,27815,27816],{},"Źródło: Senuto TOP50",[16,27818,27819,27820,27823,27824,27827,27828],{},"Od razu zaznaczam, że w tym okresie na stronie ",[224,27821,27822],{},"nie były prowadzone żadne prace wdrożeniowe",", a sam serwis do dnia dzisiejszego posiada ",[224,27825,27826],{},"sporo niedociągnięć pod kątem podstawowych elementów SEO."," Na stronie znajdują się niezoptymalizowane meta tagi title, nagłówki oraz w wielu miejscach brakuje treści, w szczególności na istotnych stronach jak kategorie produktów. Oczywiście serwis jest regularnie linkowany, lecz tutaj również nie było żadnych zmian w obranej na początku strategii. Co ciekawe, oprócz wyraźnej poprawy ogólnej widoczności domeny, odnotowano także ",[224,27829,27830],{},"wskoczenie do TOP10 fraz kluczowych, które od wielu miesięcy wydawały się być „zabetonowane”.",[220,27832,27834],{"id":27833},"case-study-2","Case study #2",[16,27836,27837,27838,27841],{},"Podobną sytuację jak powyżej zauważamy u wielu innych klientów, gdzie ",[224,27839,27840],{},"słabe wyniki pod kątem Core Web Vitals w żaden sposób nie przeszkodziły w regularnej poprawie widoczności domeny",". Poniżej zamieszczam wykresy dla innej strony, również sklepu internetowego, który w przeciwieństwie do pierwszego serwisu został dobrze zoptymalizowany pod SEO na przełomie zeszłego i aktualnego roku. Od tego momentu widoczność serwisu rośnie praktycznie non stop.",[16,27843,27844],{},[32,27845],{"alt":34,"src":27846},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fcwv-sc2-1.jpg",[16,27848,27849],{},[949,27850,27796],{},[16,27852,27853],{},[32,27854],{"alt":34,"src":27855},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top10-2-1-1024x337.jpg",[16,27857,27858],{},[949,27859,27806],{},[16,27861,27862],{},[32,27863],{"alt":34,"src":27864},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top50-2-1024x338.jpg",[16,27866,27867],{},[949,27868,27816],{},[220,27870,27872],{"id":27871},"case-study-3","Case study #3",[16,27874,27875,27876,27879,27880,27883],{},"Trzecia z analizowanych przeze mnie stron, tym razem serwis typowo informacyjny (branża medyczna), charakteryzował się ",[224,27877,27878],{},"bardzo dobrymi wynikami dla Core Web Vitals",". W tym przypadku zdawać by się mogło, że wdrożenie czerwcowej aktualizacji algorytmu Google wpłynęło ",[224,27881,27882],{},"bardzo pozytywnie na jej widoczność",", a co za tym idzie, generowany ruch z bezpłatnych wyników Google. Strona odnotowała spory wzrost liczby słów kluczowych w TOP10 oraz TOP50.",[16,27885,27886],{},[32,27887],{"alt":34,"src":27888},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fcwv-sc3.jpg",[16,27890,27891],{},[949,27892,27796],{},[16,27894,27895],{},[32,27896],{"alt":34,"src":27897},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top10-3-1024x337.jpg",[16,27899,27900],{},[949,27901,27806],{},[16,27903,27904],{},[32,27905],{"alt":34,"src":27906},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002Fsenuto-top50-3-1024x338.jpg",[16,27908,27909],{},[949,27910,27816],{},[12,27912,27914],{"id":27913},"czy-warto-poprawiać-wyniki-dla-core-web-vitals","Czy warto poprawiać wyniki dla Core Web Vitals?",[16,27916,27917,27918,27921,27922,284],{},"Część z analizowanych serwisów, pomimo wręcz ",[224,27919,27920],{},"idealnych wyników dla Core Web Vitals",", od dłuższego czasu odnotowuje systematyczne spadki. Choć wydawać by się mogło, że wejście w życie nowych czynników rankingowych da stronie przysłowiowego „kopa”, niestety nic takiego się nie stało. Dla stanowczej większości analizowanych serwisów wdrożenie nowych wskaźników nie miało większego znaczenia, aczkolwiek w kilku przypadkach pokryło się ze ",[224,27923,27924],{},"sporymi spadkami zarówno widoczności domeny, jak i ruchu na stronie",[16,27926,27927,27928,27931],{},"Jako że pogorszenie się wyników zgrało się w czasie z aktualizacją algorytmu Google, pierwszym punktem planu naprawczego była oczywiście lepsza optymalizacja strony pod kątem Core Web Vitals. Niestety pomimo znacznej poprawy wyników i zmniejszeniu problematycznych stron, póki co nie udało się odzyskać utraconej widoczności serwisu. Oczywiście nowe wskaźniki stanowią zaledwie ",[224,27929,27930],{},"jeden z licznych sygnałów branych pod uwagę przez Google",", a więc któryś z nich może utrudniać osiągnięcie lepszych efektów.",[12,27933,818],{"id":817},[16,27935,27936,27937,947,27940,27943,27944,27947],{},"Biorąc pod uwagę powyższe informacje rodzi się zatem pytanie ",[224,27938,27939],{},"czy optymalizacja strony pod kątem Core Web Vitals",[224,27941,27942],{},"ma w ogóle sens?"," Na ten moment (w mojej opinii) ",[224,27945,27946],{},"nie widać, aby wskaźniki CWV miały jakieś większe znaczenie dla SEO,"," nie widać również jakiegoś nagłego przetasowania się SERPów. Strony ze słabymi wynikami idą w górę, te z dobrymi lecą w dół, a ich poprawa zdaje się nie mieć właściwie żadnego wpływu na pozycje w Google.",[16,27949,27950,27953,27954,27957],{},[224,27951,27952],{},"Oczywiście nie oznacza to, że Podstawowe wskaźniki internetowe można całkowicie zignorować."," Należy pamiętać, że nowe czynniki rankingowe wciąż są pewną nowością oraz że stanowią zaledwie jeden z dziesiątek różnych wskaźników branych pod uwagę przed Google podczas ustalania rankingów w wynikach wyszukiwania. Choć aktualny wpływ Core Web Vitals na SEO jest raczej znikomy, nie zdziwię się, jeśli w ciągu najbliższych miesięcy Google ",[224,27955,27956],{},"skoryguje swoje algorytmy, a ich znaczenie znacznie wzrośnie",". Warto zatem być na to przygotowanym już dziś.",[16,27959,27960,27961,27964],{},"Autorka: Anna Jurczyk, SEO Specialist. W ",[182,27962,25478],{"href":25476,"rel":27963},[349]," odpowiada za prowadzenie kampanii SEO, przeprowadzanie audytów i optymalizację stron internetowych klientów. Prywatnie miłośniczka podróży, aktywnego stylu życia oraz psów rasy Border Collie.",{"title":34,"searchDepth":190,"depth":190,"links":27966},[27967,27970,27975,27976],{"id":27717,"depth":190,"text":27718,"children":27968},[27969],{"id":27736,"depth":359,"text":27737},{"id":27760,"depth":190,"text":27761,"children":27971},[27972,27973,27974],{"id":27774,"depth":359,"text":27775},{"id":27833,"depth":359,"text":27834},{"id":27871,"depth":359,"text":27872},{"id":27913,"depth":190,"text":27914},{"id":817,"depth":190,"text":818},"2021-08-24","Wprowadzenie Core Web Vitals, czyli Podstawowych wskaźników internetowych to z pewnością jedno z ważniejszych wydarzeń w branży SEO w 2021 r. Pierwszy raz wspomniane jeszcze w maju zeszłego roku, aktu","\u002Fblog\u002Fimages\u002Fcore-web-vitals-faktyczny-wplyw-na-seo.webp",{},"\u002Fblog\u002Fcore-web-vitals-faktyczny-wplyw-na-seo",{"title":27698,"description":27978},"blog\u002Fcore-web-vitals-faktyczny-wplyw-na-seo","6rDS4U-_I5xTxUlTNi2h-s6f60KUXczNx7XsLLV5ids",{"id":27986,"title":27987,"author":377,"body":27988,"category":5880,"coverStyle":197,"date":27977,"description":28147,"excerpt":197,"extension":200,"image":28148,"meta":28149,"navigation":203,"path":28150,"readTime":205,"seo":28151,"seoDescription":197,"stem":28152,"__hash__":28153},"blog\u002Fblog\u002Fjakie-dane-powinien-zawierac-wartosciowy-raport-seo.md","Jakie dane powinien zawierać wartościowy raport SEO?",{"type":9,"value":27989,"toc":28142},[27990,27993,28000,28004,28027,28031,28034,28037,28040,28044,28047,28050,28055,28062,28068,28071,28078,28098,28101,28107,28121,28126,28134,28137],[16,27991,27992],{},"Tworzenie czytelnych raportów SEO może być sporym wyzwaniem. Niektórzy klienci mają niewielkie doświadczenie marketingowe, więc otrzymanie raportu z przytłaczającą ilością liczb, wykresów i tabelek bez żadnego wyjaśnienia może frustrować i skutecznie zniechęcić do współpracy.",[16,27994,27995,27996,27999],{},"Poniżej przedstawiam ",[224,27997,27998],{},"7 tipów, jak tworzyć lepsze raporty SEO"," dla swoich klientów, a także przykładowe szablony raportów stworzonych w narzędziu Google Data Studio.",[12,28001,28003],{"id":28002},"_7-wskazówek-dotyczących-raportu-seo","7 wskazówek dotyczących raportu SEO",[678,28005,28006,28009,28012,28015,28018,28021,28024],{},[54,28007,28008],{},"Zanim zaczniesz tworzyć raport SEO strony internetowej, upewnij się, że posiadasz dostęp do jej usługi w Google Search Console oraz Google Analytics – w tych narzędziach znajdziesz najwięcej wartościowych informacji i danych dotyczących pozycjonowanej strony.",[54,28010,28011],{},"Na początku współpracy ustal z klientem cele i KPI, które później przedstawisz w raporcie i będziesz porównywać je z wynikami z poprzednich okresów.",[54,28013,28014],{},"Klient oczekuje od nas wyjaśnienia, co konkretnie oznaczają dane umieszczone w raporcie. Raport SEO powinien zawierać informację o poczynionych działaniach w ostatnim okresie (tydzień, miesiąc, kwartał), ich wpływie na widoczność witryny w wyszukiwarce oraz wytyczne i rekomendacje na przyszłość.",[54,28016,28017],{},"Jeżeli tworzysz raport SEO w narzędziu Google Data Studio, to pamiętaj o filtrze (lub segmencie) wyodrębniającym bezpłatny ruch (użytkownicy pozyskani wyłącznie z kanału Organic Search). Taki filtr lub segment w Google Data Studio można ustawić dla wybranego wykresu, w menu po prawej stronie. Wybierając opcję “dodaj filtr” lub “dodaj segment”, postępujesz analogicznie jak w podczas tworzenia filtru i segmentu w Google Analytics.",[54,28019,28020],{},"Dane zawarte w raporcie, w przypadku witryn nie sezonowych, można porównać z poprzednim okresem (np. miesiąc do miesiąca). Jeżeli jednak tworzysz raport dla branży, która charakteryzuje się sezonowością zaleca się porównywanie danych do analogicznego okresu w ubiegłym roku.",[54,28022,28023],{},"Raportowanie ruchu organicznego jest podstawą, ale musisz wiedzieć, że klienta najbardziej interesuje wynik konwersji. Jeżeli raportujesz dane witryny, która jest sklepem internetowym łatwo ustalić, że konwersją jest sprzedaż produktów. Dla wszystkich innych stron najlepszym sposobem przedstawienia klientowi współczynnika konwersji jest śledzenie celów (np. wysyłanie formularza kontaktowego lub średni czas spędzony na stronie).",[54,28025,28026],{},"Ważne jest porównanie wizyt zarówno na urządzeniach mobilnych jak i na komputerach stacjonarnych – daje to pełen obraz tego, z jakich urządzeń korzystają użytkownicy, aby dostać się do witryny klienta oraz weryfikację ewentualnych problemów w wyświetlaniu strony np. w wersji mobile.",[12,28028,28030],{"id":28029},"raport-seo-w-google-data-studio","Raport SEO w Google Data Studio",[16,28032,28033],{},"Bardzo mocno rekomenduję tworzenie raportów SEO w Google Data Studio. Narzędzie nie tylko daje nam możliwość integracji z innymi produktami Google, z których pochodzą główne dane do raportów, ale także jest w pełni interaktywne i dzięki odpowiedniej konfiguracji, nie musimy tracić czasu co miesiąc na tworzenie go od nowa.",[16,28035,28036],{},"Szablon raportu SEO powinien zawierać dane dotyczące ruchu organicznego w witrynie. Warto także umieścić w nim informację o pozycjach strony w wynikach wyszukiwania oraz wpisywanych w wyszukiwarkę frazach kluczowych, które prowadzą do strony klienta. Bardzo ważna jest także ilość kliknięć, wyświetleń, wskaźnik CTR oraz najskuteczniejsze strony.",[16,28038,28039],{},"Jak już było wspomniane wcześniej, Google udostępnia bezpłatne narzędzia, których najczęściej używa się do raportowania wyników Kampanii SEO, takie jak Google Analytics i Search Console, których dane można zaimportować do raportu GDS.",[12,28041,28043],{"id":28042},"dostosuj-raport-do-potrzeb-klienta","Dostosuj raport do potrzeb klienta",[16,28045,28046],{},"Zawartość raportu w dużej mierze zależy od rodzaju witryny, a także od tego, jakie cele i kluczowe wskaźniki zostały ustalone na początku współpracy z klientem.",[16,28048,28049],{},"Jeżeli raportujemy działania SEO dla strony contentowej (np. blog, poradniki, strony z przepisami) warto wskazać metryki związane z zaangażowaniem użytkowników w treść na stronie, np: odsłony konkretnych podstron, średni czas na nich spędzony, unikalne odsłony, współczynnik odrzuceń, współczynnik konwersji celu (pod warunkiem, że mamy założony cel w Google Analytics), średni czas ładowania stron, czy też kategoria urządzeń.",[16,28051,28052],{},[32,28053],{"alt":34,"src":28054},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002FZaangazowanie-uzytkownikow-witryny.png",[16,28056,28057,28058,284],{},"Szablon takiego raportu znajdziesz pod linkiem: ",[182,28059,28060],{"href":28060,"rel":28061},"https:\u002F\u002Fdatastudio.google.com\u002Fs\u002FtRNiQysSYYY",[349],[16,28063,28064,28067],{},[224,28065,28066],{},"Chcąc analizować dane swojej witryny musisz wykonać kopię raportu i podłączyć swoje dane Google Analytics."," Opcja wykonania kopii raportu znajduje się w prawym górnym rogu:",[16,28069,28070],{},"Następne co musisz zrobić to wybór nowego źródła danych (konkretnego widoku w Google Analytics), do którego masz dostęp) i które chcesz dodać do raportu. Narzędzie jest bardzo intuicyjne i poprowadzi Cię przez proces integracji danych do raportu.",[16,28072,28073,28074,28077],{},"Zupełnie inaczej powinien wyglądać ",[224,28075,28076],{},"raport SEO dla sklepu internetowego",". Taki raport powinien zawierać najważniejsze metryki czyli dane dotyczące zachowania użytkowników takie jak:",[51,28079,28080,28083,28086,28089,28092,28095],{},[54,28081,28082],{},"Sesje pochodzące z kanału Organic Search,",[54,28084,28085],{},"Unikalne odsłony pochodzące z kanału Organic Search,",[54,28087,28088],{},"Użytkownicy pochodzący z kanału Organic Search,",[54,28090,28091],{},"Śr. czas w witrynie użytkowników z kanału Organic Search,",[54,28093,28094],{},"Współczynnik odrzuceń pochodzący z kanału Organic Search",[54,28096,28097],{},"% wyjść pochodzący z kanału Organic Search.",[16,28099,28100],{},"Te same metryki sprawdzą się także dla innych rodzajów witryn i pozwolą na szybką ocenę działań SEO.",[16,28102,28103,28106],{},[224,28104,28105],{},"Kluczowe w raporcie e-commerce"," są między innymi:",[51,28108,28109,28112,28115,28118],{},[54,28110,28111],{},"informacje o wartości współczynnika konwersji e-commerce (dla ruchu organicznego w porównaniu z nieorganicznym),",[54,28113,28114],{},"przychody uzyskane z bezpłatnych wyników wyszukiwania (w porównaniu do tego samego okresu rok temu),",[54,28116,28117],{},"średnia wartość zamówienia z bezpłatnych wyników wyszukiwania (w porównaniu do tego samego okresu rok temu),",[54,28119,28120],{},"frazy oraz strony docelowe prowadzące do witryny klienta",[16,28122,28123],{},[32,28124],{"alt":34,"src":28125},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F08\u002FRaport-seo-dla-ecommerce.png",[16,28127,28128,28129,28133],{},"Dane warto porównywać do poprzednich okresów ponieważ daje nam to pełny obraz uzyskanych efektów. Szablon przykładowego raportu znajdziesz pod linkiem:  ",[182,28130,28131],{"href":28131,"rel":28132},"https:\u002F\u002Fdatastudio.google.com\u002Fs\u002Fp20XvXcAUIg",[349],". Tak jak wyżej, do raportu możesz podłączyć swoje dane, klikając w ikonę z trzema kropkami i wybranie opcji „Zrób kopię”.",[16,28135,28136],{},"Tworząc raport SEO nie zapominaj o tym, że powinien informować klienta w przejrzysty sposób o efektach kampanii SEO i zawsze zawierać komentarz specjalisty, który pomaga zinterpretować wyniki i w którym opisana jest strategia dalszych działań.",[16,28138,27960,28139,27964],{},[182,28140,25478],{"href":25476,"rel":28141},[349],{"title":34,"searchDepth":190,"depth":190,"links":28143},[28144,28145,28146],{"id":28002,"depth":190,"text":28003},{"id":28029,"depth":190,"text":28030},{"id":28042,"depth":190,"text":28043},"Tworzenie czytelnych raportów SEO może być sporym wyzwaniem. Niektórzy klienci mają niewielkie doświadczenie marketingowe, więc otrzymanie raportu z przytłaczającą ilością liczb, wykresów i tabelek be","\u002Fblog\u002Fimages\u002Fjakie-dane-powinien-zawierac-wartosciowy-raport-seo.webp",{},"\u002Fblog\u002Fjakie-dane-powinien-zawierac-wartosciowy-raport-seo",{"title":27987,"description":28147},"blog\u002Fjakie-dane-powinien-zawierac-wartosciowy-raport-seo","mF_Xw4PIC3XjaciuPd1dDmEbZUcY7jO2b3byf_0Ln7Y",{"id":28155,"title":28156,"author":377,"body":28157,"category":5063,"coverStyle":197,"date":27977,"description":28436,"excerpt":197,"extension":200,"image":28437,"meta":28438,"navigation":203,"path":28439,"readTime":12703,"seo":28440,"seoDescription":197,"stem":28441,"__hash__":28442},"blog\u002Fblog\u002Fkreatywny-link-building-czyli-jakosc-a-nie-ilosc-jak-pozyskiwac-wartosciowe-linki.md","Kreatywny link building — czyli jakość, a nie ilość. Jak pozyskiwać wartościowe linki?",{"type":9,"value":28158,"toc":28428},[28159,28164,28168,28182,28185,28188,28192,28195,28204,28210,28213,28230,28234,28240,28247,28251,28254,28333,28337,28343,28347,28352,28355,28360,28363,28368,28371,28376,28379,28384,28387,28392,28395,28400,28403,28417],[16,28160,28161],{},[224,28162,28163],{},"Kto choć raz nie widział stron czy forum, na których w sposób bezrefleksyjny wstawiona została lista odnośników mająca (teoretycznie) wspomóc proces link buildingu? Algorytmy Google ciągle się zmieniają i coraz lepiej rozumieją intencje użytkownika, ale też mocno doceniają naturalne i rzetelne działania w pozycjonowaniu strony. Jednym z takich czynników jest mocny profil linków przychodzących, które pozyskiwane są w sposób naturalny i kreatywny – czyli jaki?",[12,28165,28167],{"id":28166},"czy-link-building-jeszcze-ma-znaczenie","Czy link building jeszcze ma znaczenie?",[16,28169,28170,28171,947,28174,947,28179,227],{},"I to jeszcze jak! Linkowanie to znacząca część całego procesu pozycjonowania strony internetowej oraz prac w obrębie off-site (poza witryną). Oczywiście – link building ewoluował i dziś inaczej podchodzi się do tego działania niż jeszcze kilka lat temu. Wymuszone jest to nie tylko przez klientów, pozycjonerów czy wreszcie samych odbiorców, ale przede wszystkim przez zmieniające się i udoskonalane algorytmy Google (przede wszystkim Pingwin). ",[224,28172,28173],{},"Te coraz bardziej nastawione są na naturalność, działania zgodne z zasadą",[224,28175,28176],{},[949,28177,28178],{},"White Hat SEO",[224,28180,28181],{},"czy coraz lepsze rozumienie intencji użytkownika.",[16,28183,28184],{},"Dlatego też w linkowaniu ważniejsza jest jakość od ilości oraz dywersyfikacja miejsc, z których pozyskuje się odnośniki do strony. Nawet jeden link, który pochodzi z mocnej domeny i bezpośrednio odwołuje się do linkowanej strony, jest więcej wart niż nawet sto byle jakich i spamerskich. ",[16,28186,28187],{},"Obecnie system wymiany linków nie przejdzie, a nawet może okazać się niebezpieczny dla linkowanej domeny. Odnośniki, które zostały pozyskane w krótkim czasie i to w sporej ilości, mogą nawet doprowadzić do nałożenia kary przez Google! ",[12,28189,28191],{"id":28190},"po-co-stosować-link-building","Po co stosować link building?",[16,28193,28194],{},"Produkt, marka czy nawet osoba, zyskuje rozgłos, gdy jest na tapecie. Link jest swego rodzaju podobnym przekazem, który wzmacnia wartość strony, ale i jej rzetelność dla robotów indeksujących Google. ",[16,28196,28197,28198,28203],{},"Aczkolwiek nie tylko, gdyż wartościowe linki przychodzące z dobrych lub znanych miejsc w sieci, są również sygnałem dla użytkowników, iż dana strona ma znaczenie, co w dużej mierze wspiera budowanie świadomości marki oraz ",[182,28199,28202],{"href":28200,"rel":28201},"https:\u002F\u002Fwww.empressia.pl\u002Fblog\u002F131-seo-a-pozycjonowanie-czym-wlasciwie-roznia-sie-te-pojecia",[349],"pozycjonowanie stron"," internetowych.",[16,28205,28206,28207,227],{},"Linkowanie zewnętrzne pochodzące z witryn o wysokiej jakości będzie dla Google dobrym sygnałem. ",[224,28208,28209],{},"W efekcie potraktuje linkowaną domenę jako wartościową i godną zaufania.",[16,28211,28212],{},"Z powyższych powodów do najważniejszych zalet link buildingu należy:",[51,28214,28215,28218,28221,28224,28227],{},[54,28216,28217],{},"zwiększenie widoczności strony w wyszukiwarce Google; ",[54,28219,28220],{},"wiarygodność, rzetelność i wzmocnienie wizerunku; ",[54,28222,28223],{},"wpływ na autorytet strony; ",[54,28225,28226],{},"szybka indeksacja w wynikach wyszukiwania; ",[54,28228,28229],{},"lepsza konwersja.",[12,28231,28233],{"id":28232},"czym-jest-kreatywny-link-building","Czym jest kreatywny link building? ",[16,28235,28236,28237,227],{},"Dość często mówi się o kreatywnym linkowaniu w procesie pozycjonowania stron, ale co ono tak naprawdę oznacza? ",[224,28238,28239],{},"Technika budowania profilu linków powinna być przede wszystkim tematyczna i naturalna, nastawiona na jakość, a nie ilość.",[16,28241,28242,28243,28246],{},"Tutaj liczy się analizowanie stron, obranie strategii i szukanie odpowiednich miejsc, które przyniosą wymierne korzyści. ",[224,28244,28245],{},"W kreatywnym linkowaniu nie liczy się możliwość wstawienia linku, ale sposób, w jaki się to zrobi i jak mocno obuduje contentem."," Nie bez znaczenia jest również myślenie o tym, kto jest odbiorcą linkowanej domeny i gdzie warto wstawić link, aby potencjalny klient mógł na niego trafić. ",[12,28248,28250],{"id":28249},"linki-z-pomysłem-na-co-zwracać-uwagę-przy-tworzeniu-profilu-linkowania","Linki z pomysłem – na co zwracać uwagę przy tworzeniu profilu linkowania?",[16,28252,28253],{},"Przy kreatywnym linkowaniu warto stosować się do kilku zasad, którymi można się kierować przy obieraniu strategii i ostatecznym wyszukiwaniu miejsc.  ",[51,28255,28256,28262,28275,28287,28297,28303,28309,28315,28321,28327],{},[54,28257,28258,28261],{},[224,28259,28260],{},"Naturalność"," – czyli swobodne linkowanie, bez parcia na zdobycie jak największej ilości odsyłających stron. Gwałtowny przyrost linków przychodzących mógłby być również sygnałem dla Google o działaniach spamerskich, które na pewno nie wpłyną pozytywnie na wartość linkowanej domeny. Kreatywne linkowanie to nie „klepanie” jak największej liczby odnośników, ale szukanie tych wartościowych. ",[54,28263,28264,947,28267,28270,28271,28274],{},[224,28265,28266],{},"Domeny",[224,28268,28269],{},"„l****epsze” od linkowanej"," – strona, na której linkujemy, powinna mieć lepszy DR (",[949,28272,28273],{},"domain rating"," – jakość domeny) od tej, dla której linki pozyskujemy. ",[54,28276,28277,1083,28280,28283,28284,284],{},[224,28278,28279],{},"Linkowanie różnych podstron",[182,28281,5022],{"href":5206,"rel":28282},[349]," do strony głównej danej domeny jest bardzo ważne zwłaszcza w początkowym procesie budowania profilu linkowania. Jednak z czasem należy wdrożyć inne podstrony. Dzięki temu poprawimy pozycję używanych fraz kluczowych – w tym ",[949,28285,28286],{},"long tailowych",[54,28288,28289,28292,28293,28296],{},[224,28290,28291],{},"Content ma znaczenie"," – autorskie, wyczerpujące temat i angażujące treści mają znaczenie również w link buildingu! Zwłaszcza jeśli tworzymy ekspercki artykuł sponsorowany, ale także wtedy, gdy przygotowujemy wpis do katalogu czy do portalu ogłoszeniowego. W kreatywnym i wartościowym linkowaniu niedopuszczalne jest używanie tych samych treści na różnych portalach. Ponadto nie można kopiować treści z linkowanej domeny (np. ze strony głównej lub podstron). To prosta droga do ",[949,28294,28295],{},"duplicate content",", a to ostatecznie obniża wartość i rzetelność domeny. ",[54,28298,28299,28302],{},[224,28300,28301],{},"Działania PR-owe"," – artykuły eksperckie, dzielenie się wiedzą na zewnętrznych portalach, występowanie w roli specjalisty – to tylko niektóre z elementów PR-owych, które przekładają się przede wszystkim na zainteresowanie ze strony użytkowników. To z kolei ma ogromny wpływ na to, jak Google odczytuje taki link PR-owy. ",[54,28304,28305,28308],{},[224,28306,28307],{},"Własne zaplecze"," – zapełnione dobrymi treściami, tematyczne, aktualizowane i budowane z myślą o dobrej i wartościowej domenie, a nie potencjalnym miejscu do linkowania. Stworzenie go wymaga pracy i systematyczności, jednak – jeśli jest dobrze prowadzone – będzie stanowiło dobrą bazę dla linkowania. ",[54,28310,28311,28314],{},[224,28312,28313],{},"Liczba domen a ilość linków"," – Google większą uwagę przywiązuje do liczby domen, z których się linkuje niż ilości odnośników, które z niej wychodzą. A więc powinno się pozyskiwać jeden link z danej domeny, a nie kilkadziesiąt z jednej (np. cały czas linkować z różnych tematów na forum). To także jedna z kluczowych zasad kreatywnego linkowania. ",[54,28316,28317,28320],{},[224,28318,28319],{},"Weryfikacja broken links"," – warto analizować i w miarę możliwości naprawiać oraz dodawać „popsute” linki w miejscach z potencjałem. Jeśli nie ma takiej opcji, to należy usuwać je ręcznie lub przez kontakt z administratorem strony, a także przez disavow tool. Dlaczego to takie ważne? Jeśli sporo linków będzie odsyłało do adresu, który generuje błąd 404, to stanowi to sygnał dla Google, że strona nie jest często aktualizowana. Co za tym idzie – nie uznaje jej za wartościową i rzetelną. ",[54,28322,28323,28326],{},[224,28324,28325],{},"Operatory wyszukiwania zaawansowanego"," – niezwykle przydatne w poszukiwaniu wzmianek o marce, produkcie, branżowych tematach czy po prostu w znalezieniu najlepszych miejsc do linkowania. Operatory te znacznie poszerzają możliwości kreatywnego link buildingu. ",[54,28328,28329,28332],{},[224,28330,28331],{},"Jakość"," – niezależnie od tego, czy wykonujesz działania zmierzające do stworzenia profilu linków dla swojej strony, czy tylko prowadzisz je dla klienta. Przykładaj się do tego w takim samym stopniu. ",[12,28334,28336],{"id":28335},"jak-zdobyć-wartościowe-linki-do-strony-internetowej","Jak zdobyć wartościowe linki do strony internetowej? ",[16,28338,28339,28342],{},[224,28340,28341],{},"Kreatywne pozyskiwanie linków dla stron wymaga czasu, zaangażowania, analizy i sprytu."," Warto bazować na narzędziach np. na programie Ahrefs czy MOZ, ale też w tworzeniu wartościowego profilu linków ważna jest umiejętność ręcznego wyszukiwania. Tutaj trzeba też zastanowić się, kto jest odbiorcą linkowanej domeny i jakie frazy może wpisywać w wyszukiwarkę, aby dotrzeć do tego, co go interesuje. Oczywiście przy tym nie można zapomnieć o analizie konkurencji, jednak nie powinno się linkować dokładnie w tych samych miejscach (lub próbować to robić), ale również szukać swoich sposobów na wzmocnienie strony www przez jakościowy profil linkowania. ",[12,28344,28346],{"id":28345},"_7-sposobów-na-kreatywny-link-building","7 sposobów na kreatywny link building",[16,28348,28349,227],{},[224,28350,28351],{},"Wzmianka o firmie",[16,28353,28354],{},"Przede wszystkim należy sprawdzać, czy wzmianka o firmie nie pojawiła się już w sieci. Być może blogerzy wspomnieli o produkcie lub marka jest sponsorem czy organizatorem konkursu, brała udział w branżowych konferencjach itp. Wtedy też warto zwrócić się do redakcji portalu, czy byłaby możliwość podlinkowania nazwy domeny, loga, zdjęcia. ",[16,28356,28357,227],{},[224,28358,28359],{},"Infografiki\u002Fzdjęcia",[16,28361,28362],{},"Interesujące grafiki, wykresy, a nawet memy to sposób na kreatywne zakotwiczenie odnośnika do domeny. Internauci poza tym chętnie dzielą się interesującymi zdjęciami, które pojawiają się w social mediach. Dlatego też warto podpisywać zdjęcia atrybutem alt oraz zadbać, by zawierały źródło strony.",[16,28364,28365,227],{},[224,28366,28367],{},"Współpraca z blogerami\u002Ftwórcami internetowymi",[16,28369,28370],{},"Influencer marketing to jeden z ważniejszych trendów i sposobów na dotarcie do szerszego grona odbiorców. W kreatywnym linkowaniu chodzi również o to, aby znaleźć strony czy blogerów, którzy będą chcieli np. zrecenzować produkt, a wzmiankę o nim czy o samej marce umieścić pod danym wpisem. Poza tym – jeśli link prowadzi do sklepu internetowego – to warto też dla docelowych odbiorców przygotować zniżki na zakupy. To zjawisko nazywane jest outreach marketing i świetnie sprawdza się w technice budowania profilu linków. Tutaj kreatywne linkowanie polega na wyszukaniu odpowiednich źródeł i tematycznie powiązanych miejsc, a następnie budowanie relacji, które oparte są na wzajemnych korzyściach. ",[16,28372,28373,227],{},[224,28374,28375],{},"Gościnne artykuły\u002Fwpisy sponsorowane",[16,28377,28378],{},"Aby wzmocnić znaczenie domeny, ale także pozycję eksperta, warto szukać branżowych miejsc, którym proponujemy stworzenie artykułu eksperckiego, udzielenie wywiadu czy wypowiedzi, stworzenie poradnika itp. ",[16,28380,28381,227],{},[224,28382,28383],{},"Grupa partnerów",[16,28385,28386],{},"Jeśli linkowana domena ma listę partnerów, z którymi na co dzień współpracuje (np. marki, których produkty sprzedaje), to można spróbować uzyskać link poprzez dodanie np. logo z odnośnikiem do listy partnerów. ",[16,28388,28389,227],{},[224,28390,28391],{},"Linkowanie na forach i blogach",[16,28393,28394],{},"Warto śledzić, czy na popularnych i branżowych stronach nie pojawia się wzmianka o marce lub produkcie, który tematycznie pasuje do linkowanej strony. Ważne, aby trafić w moment. Warto, a nawet trzeba tworzyć historię i umieszczać zapytania z linkiem w taki sposób, jakby faktycznie było się użytkownikiem szukającym opinii na dany temat. ",[16,28396,28397,227],{},[224,28398,28399],{},"Katalogi\u002Fogłoszenia",[16,28401,28402],{},"To sprawdzone miejsca, które w link buildingu nadal są praktykowane. Dobre portale, które przy tym są tematycznie związane z branżą linkowanej domeny, sprawnie się indeksują, budują autorytet strony, a przy tym umożliwiają dotarcie do potencjalnych klientów. Dlatego też umieszczane wpisy powinny być rzetelne i zawierać prawdziwe dane kontaktowe. Sama treść ogłoszenia powinna zawierać cenne informacje i faktycznie przyczyniać się do zainteresowania daną firmą. ",[16,28404,28405,28408,28409,28412,28413,28416],{},[224,28406,28407],{},"W kreatywnym linkowaniu chodzi o to, aby nie"," „",[224,28410,28411],{},"klepać” bezmyślnie linków tam, gdzie da się wstawić odnośnik, ale myśleć jak użytkownik i jak najbardziej naturalnie podchodzić do tego zagadnienia."," Warto posiłkować się frazami, które najbardziej odnoszą się do linkowanej domeny oraz do profilu działalności firmy. Powtarzając za klasykiem – ",[949,28414,28415],{},"Kto nie próbuje i nie ryzykuje, ten nie linkuje"," (Pozdrawiam Cię Inka! :)). ",[16,28418,28419,28422,28423,28427],{},[224,28420,28421],{},"Magdalena Wardęcka –"," SEO Copywriter\u002FLink Builder w agencji ",[182,28424,28426],{"href":26375,"rel":28425},[349],"Empressia,"," Copywriterka z zawodu, ale i z pasji. W pracy lubi oceniać efekty swoich działań i wpływ treści na stronę. Prywatnie pasjonatka literatury (zwłaszcza grozy), gier planszowych i podcastów.",{"title":34,"searchDepth":190,"depth":190,"links":28429},[28430,28431,28432,28433,28434,28435],{"id":28166,"depth":190,"text":28167},{"id":28190,"depth":190,"text":28191},{"id":28232,"depth":190,"text":28233},{"id":28249,"depth":190,"text":28250},{"id":28335,"depth":190,"text":28336},{"id":28345,"depth":190,"text":28346},"Kto choć raz nie widział stron czy forum, na których w sposób bezrefleksyjny wstawiona została lista odnośników mająca (teoretycznie) wspomóc proces link buildingu? Algorytmy Google ciągle się zmienia","\u002Fblog\u002Fimages\u002Fkreatywny-link-building-czyli-jakosc-a-nie-ilosc-jak-pozyskiwac-wartosciowe-linki.webp",{},"\u002Fblog\u002Fkreatywny-link-building-czyli-jakosc-a-nie-ilosc-jak-pozyskiwac-wartosciowe-linki",{"title":28156,"description":28436},"blog\u002Fkreatywny-link-building-czyli-jakosc-a-nie-ilosc-jak-pozyskiwac-wartosciowe-linki","gg3gV4G8HXaZLFGvzfL7AR5I4VP-MxtIPVwjKeqx5OQ",{"id":28444,"title":28445,"author":377,"body":28446,"category":196,"coverStyle":197,"date":27977,"description":28650,"excerpt":197,"extension":200,"image":28651,"meta":28652,"navigation":203,"path":28653,"readTime":5370,"seo":28654,"seoDescription":197,"stem":28655,"__hash__":28656},"blog\u002Fblog\u002Fzmora-copywriterow-czyli-frazy-kluczowe-poprawnosc-jezykowa-i-naturalne-brzmienie-tekstu.md","Zmora copywriterów, czyli frazy kluczowe, poprawność językowa i naturalne brzmienie tekstu",{"type":9,"value":28447,"toc":28643},[28448,28457,28463,28466,28469,28472,28478,28481,28484,28487,28509,28512,28523,28528,28531,28536,28543,28548,28551,28557,28563,28566,28571,28574,28577,28580,28585,28588,28591,28596,28599,28606,28612,28615,28632,28635],[16,28449,28450],{},[224,28451,28452,28453,28456],{},"Content to jeden z istotniejszych elementów strony ",[182,28454,10026],{"href":10024,"rel":28455},[349],". Pozwala sprzedającemu opowiedzieć o sobie, zaprezentować produkty i przede wszystkim znaleźć w Google. Jednak jego stworzenie ma pewien szkopuł – frazy kluczowe. Jak je umieścić w tekście tak, by tekst był i naturalny, i poprawny językowo, i miał dobre parametry SEO?",[12,28458,28460],{"id":28459},"przyjrzyj-się-key-words",[224,28461,28462],{},"Przyjrzyj się key words",[16,28464,28465],{},"Zanim zaczniesz pracę nad tekstem, przyjrzyj się frazom i pomyśl, co można z nimi zrobić. Zastanów się, jak rozłożyć je w tekście równomiernie, ponieważ nie da się umieścić wszystkich w jednym zdania, a pogrubienia w jednym tylko akapicie będą źle wyglądać.",[16,28467,28468],{},"Po przyjrzeniu się frazom, należy zastanowić się w jaki sposób je umieścić w tekście. Można je umieścić w nagłówkach i to najłatwiejszy sposób na poradzenie sobie z frazami z lokalizacjami, np. agencja marketingowa Poznań. Można frazy tego typu oddzielić też przecinkiem, kropką lub półpauzą. Wyglądają wtedy w tekście dość naturalnie i nie zaburzają hierarchii informacji.",[16,28470,28471],{},"Planując tekst, dobrze jest także pomyśleć o hierarchii informacji. Odpowiednio zaplanowana pozwala na, po pierwsze, zapewnienie odpowiedniej architektury treści (nagłówki H2 i H3), po drugie nie zaburzenie spójności przekazu w danym akapicie, a po trzecie nie zniweczy przyjemności czytania użytkownikowi. Oprócz tego pozwoli zachować porządek w tekście.",[12,28473,28475],{"id":28474},"h2-h3-i-ux-tekstu",[224,28476,28477],{},"H2, H3 i UX tekstu",[16,28479,28480],{},"Kolejne istotne aspekty tworzenia pod każdym względem dobrego tekstu na stronę to nagłówki, wypunktowania, tabele, nagłówki H2 i H3 oraz pogrubienia. Siadasz do tekstu i zastanawiasz się „Po co to komu?”. Pozornie po nic, jednak H2 i H3 pozwalają uporządkować informacje, sprawiają, że tekst łatwiej „wchodzi”.",[16,28482,28483],{},"Nagłówki pozwalają także na podniesienie parametrów SEO tekstu, a to istotne dla wielu działań w tym zakresie. Poza tym tzw, architektura treści bazująca na tym układzie sprawia także, że tekst po prostu dobrze wygląda, a wiadomo, że im tekst wygląda lepiej, tym łatwiej i szybciej się go czyta.",[16,28485,28486],{},"Mamy za sobą analizę H2 i H3, ale czym jest UX tekstu? To wszystkie te działania i miejsca, które pomagają w uzyskaniu efektu WOW dla tekstu. Są też wszystkim tym, co sprawia, że tekst przyjemnie się czyta. Elementami UX najczęściej są:",[51,28488,28489,28492,28495,28498,28501],{},[54,28490,28491],{},"wypunktowania,",[54,28493,28494],{},"tabele,",[54,28496,28497],{},"kursywa,",[54,28499,28500],{},"pogrubienia,",[54,28502,28503,28504,19826,28506,28508],{},"grafiki",[269,28505],{},[269,28507],{},"\nJak radzić sobie z frazami?**",[16,28510,28511],{},"Każdy copywriter wie, że zgodność tekstu z briefem\u002Fwytycznymi rzecz najważniejsza. Jak jednak poradzić sobie z frazami? Jak ich używać w taki sposób, by tekst miał „ręce i nogi” i spełniał wymogi, i SEO, i klienta?",[16,28513,28514,28515,947,28519,28522],{},"Dla SEO ważne są frazy, dla klienta naturalne brzmienie tekstu. Frazy często można odmieniać, co daje duże pole manewru, jednak co z frazami, które ciężko odmienić, np. ",[182,28516,26668],{"href":28517,"rel":28518},"https:\u002F\u002Fverseo.pl\u002Foferta\u002Fpozycjonowanie\u002F",[349],[182,28520,10026],{"href":10024,"rel":28521},[349],". Poznań? Tricków jest kilka.",[16,28524,28525],{},[224,28526,28527],{},"Użycie fraz w nagłówku ze znakiem przestankowym.",[16,28529,28530],{},"To pomaga użyć frazy bez jej odmieniania, bo możemy ją rozdzielić dwukropkiem lub półpauzą. Dodatkowo ta sztuczka nie zaburza wizualnego aspektu tekstu, fraza wygląda w tekście po prostu ładnie wygląda. Poza tym tekst nie traci naturalności i ma odpowiednie parametry SEO.",[16,28532,28533],{},[224,28534,28535],{},"Rozdzielenie frazy przecinkiem lub kropką.",[16,28537,28538,28539,28542],{},"Tu już jest trochę trudniej, ale też da się wybrnąć. Pierwszą częścią frazy kończymy zdanie, a drugą zaczynamy, np. Copywriterzy często zajmują się pozycjonowaniem stron ",[182,28540,10026],{"href":10024,"rel":28541},[349],". Poznań stał się dla nich najlepszym miejscem do rozwoju, dzięki rosnącej liczbie agencji marketingowo-interaktywnych. – takie umieszczenie fraz pozwala i poćwiczyć kreatywność, i umieścić frazy tak, by tekst nie stracił naturalnego brzmienia.",[16,28544,28545],{},[224,28546,28547],{},"Rozdzielanie fraz spójnikami.",[16,28549,28550],{},"To kolejny sposób na umieszczenie fraz w tekście tak, by brzmiały naturalnie nie wprowadzały chaosu informacyjnego. To także jeden z najłatwiejszych sposobów na umieszczenie frazy nieodmienionej. Wymieniając kolejne lokalizacje, wystarczy część frazy umieścić na początku listy.",[220,28552,28554],{"id":28553},"poprawność-językowa-i-upychanie-fraz-na-siłę",[224,28555,28556],{},"Poprawność językowa i upychanie fraz na siłę",[16,28558,28559,28560,284],{},"Po podpowiedziach, jak frazy umieszczać w tekście, czas na trudniejszy aspekt, czyli poprawność językową. To istotne, ponieważ dzięki niej nawet najtrudniejszy tekst staje się zrozumiały i spójny z pozostałymi treściami na ",[182,28561,10026],{"href":10024,"rel":28562},[349],[16,28564,28565],{},"Poprawność językowa ma wiele twarzy. Jedną z nich w copywritingu jest nie upychanie fraz na siłę. Dzięki wyczuciu i odpowiednio wypracowanemu warsztatowi można napisać dobry tekst z odpowiednią liczbą fraz. Jak sprawić, by mimo konkretnych fraz do użycia tekst był poprawny językowo?",[16,28567,28568],{},[224,28569,28570],{},"Spójrz na frazy jak klient",[16,28572,28573],{},"Często klienci mogą zgłaszać poprawki w kwestii upchniętych na siłę fraz lub fraz z błędem, np. literówką. Pisząc tekst należy pamiętać, że nie powinno w nim być literówek, bo klient na pewno je wyłapie. Dlatego, umieszczając frazy w tekście należy używać znaków diaktrycznych (polskie znaki, np. ę, ż, itp.), ponieważ często robią różnicę, która nie każdemu się spodoba.",[16,28575,28576],{},"Poza tym dobrze jest nie używać fraz z błędem, ponieważ może to skutkować słabością tekstu. Frazy, które są z błędem lub dziwnie brzmią, warto nieco zmodyfikować tak, by brzmiały jak najbardziej poprawnie. Jeśli nie ma ani pomysłu, ani możliwości ich użycia, warto je po prostu pominąć. ",[16,28578,28579],{},"Patrząc na frazy i ich użycie w tekście z perspektywy klienta, można zauważyć ciekawą zależność: czasami klient woli tekst bardziej poprawny językowo, ale z niższymi parametrami SEO. Jasne, że sytuacją idealną jest jedno i drugie, jednak czasem nie da się zrobić nic, by to szło w parze.",[16,28581,28582],{},[224,28583,28584],{},"Pamiętaj o interpunkcji",[16,28586,28587],{},"Choć przecinki są zmorą nawet najbardziej wprawnych copywriterów, dobrze nauczyć się podstaw ich stawiania lub przynajmniej mieć słownik pod ręką. Pozwoli to nie tylko uniknąć otrzymania reklamacji, ale sprawi także, że klient otrzyma wysokiej jakości tekst.",[16,28589,28590],{},"Przy interpunkcji jest jeszcze jedna zagwozdka: niewielu znana różnica miedzy dywizem, pauzą, a półpauzą. Dobry copywriter powinien znać różnicę między tymi trzema znakami, a jeśli jej nie zna, to choć powinien wiedzieć, jak je zapisać – kiedy umieścić spację miedzy wyrazami, między którymi się któryś z nich znalazł, a kiedy nie.",[16,28592,28593],{},[224,28594,28595],{},"Nie wpychaj fraz na siłę",[16,28597,28598],{},"Tekst  przeładowany key words sprawia, że czyta się kiepsko. Dlaczego? Niektóre zdania z upchniętą frazą brzmią sztucznie i mogą być niezrozumiałe dla czytającego. Tekst staje się wtedy trochę bełkotliwy, a to psuje jego odbiór, sprawiając że trudno przez niego przebrnąć także wizualnie, ponieważ tekst składa się tak, że obok siebie są ciągle te same kombinacje słów. Dodatkowo są wyboldowane, co nie wygląda dobrze, gdy kilka pogrubionych fraz znajdzie się pod sobą.",[16,28600,28601,28602,28605],{},"Pomijanie fraz może także pomóc w stworzeniu spójnej całości contentu na ",[182,28603,10026],{"href":10024,"rel":28604},[349],". Zamiast fraz, które nie brzmią można spróbować poeksperymentować z tzw. frazami brandowymi, czyli użyć nazwy marki klienta. To ułatwi czytającemu identyfikację wizualną marki. Może także pomóc stworzyć opowieść i przemycić wartości reprezentowane przez firmę.",[220,28607,28609],{"id":28608},"flash-czyli-mini-podsumowanie",[224,28610,28611],{},"Flash, czyli mini podsumowanie",[16,28613,28614],{},"Kończąc wędrówkę po świecie SEO fraz, poprawności językowej i naturalności tekstu, warto zebrać najważniejsze sprawy.",[678,28616,28617,28620,28623,28626,28629],{},[54,28618,28619],{},"Zaplanuj tekst: ustal hierarchię informacji, przyjrzyj się frazom oraz pomyśl, jak poradzisz sobie z trudniejszymi frazami, np. lokalizowanymi.",[54,28621,28622],{},"Pamiętaj o stosowaniu H2 i H3 w odpowiednich miejscach.",[54,28624,28625],{},"Pamiętaj, by używać znaków interpunkcyjnych i diakrytycznych.",[54,28627,28628],{},"Nie upychaj fraz na siłę. W razie potrzeby te najmniej istotne pomiń.",[54,28630,28631],{},"Pogrub frazy kluczowe i umieść je w tekście tak, by nie „wylądowały” jedna pod drugą.",[16,28633,28634],{},"Powodzenia!",[16,28636,28637,28638],{},"Autorka tekstu: Małgorzata Penar – SEO Editor w ",[182,28639,28642],{"href":28640,"rel":28641},"http:\u002F\u002Fverseo.pl",[349],"Verseo.",{"title":34,"searchDepth":190,"depth":190,"links":28644},[28645,28646],{"id":28459,"depth":190,"text":28462},{"id":28474,"depth":190,"text":28477,"children":28647},[28648,28649],{"id":28553,"depth":359,"text":28556},{"id":28608,"depth":359,"text":28611},"Content to jeden z istotniejszych elementów strony www. Pozwala sprzedającemu opowiedzieć o sobie, zaprezentować produkty i przede wszystkim znaleźć w Google. Jednak jego stworzenie ma pewien szkopuł","\u002Fblog\u002Fimages\u002Fzmora-copywriterow-czyli-frazy-kluczowe-poprawnosc-jezykowa-i-naturalne-brzmienie-tekstu.webp",{},"\u002Fblog\u002Fzmora-copywriterow-czyli-frazy-kluczowe-poprawnosc-jezykowa-i-naturalne-brzmienie-tekstu",{"title":28445,"description":28650},"blog\u002Fzmora-copywriterow-czyli-frazy-kluczowe-poprawnosc-jezykowa-i-naturalne-brzmienie-tekstu","7--cXkMiDqNah1LcsP92OVr7CahEgn-dz0W5JVxbIv8",{"id":28658,"title":28659,"author":377,"body":28660,"category":28901,"coverStyle":197,"date":28902,"description":28903,"excerpt":197,"extension":200,"image":28904,"meta":28905,"navigation":203,"path":28906,"readTime":5370,"seo":28907,"seoDescription":197,"stem":28908,"__hash__":28909},"blog\u002Fblog\u002Fjak-mierzyc-doswiadczenia-w-produktach-cyfrowych-3.md","Jak mierzyć doświadczenia w produktach cyfrowych?",{"type":9,"value":28661,"toc":28899},[28662,28667,28670,28675,28678,28683,28695,28701,28706,28720,28732,28737,28754,28760,28766,28771,28782,28788,28793,28801,28806,28811,28814,28817,28822,28827,28830,28833,28838,28843,28848,28851,28854,28859,28869,28874,28877,28880,28885,28890],[16,28663,28664,227],{},[224,28665,28666],{},"Choć slogan mówiący o tym, że dane są złotem XXI wieku, większość z nas słyszała przynajmniej raz, to nie wszyscy wiedzą, że przedsiębiorcy na analizę poświęcają średnio jedynie 5% swojego czasu. Mało jak na tak szlachetny kruszec. Istnieją jednak sprawdzone sposoby na mierzenie efektywności produktów cyfrowych we wszystkich fazach ich życia. I zamiast czasu, wykorzystują automatyzację.",[16,28668,28669],{},"Dane (na temat danych) nie kłamią. Pozytywny UX w e-commerce to 3x więcej wizyt klienta. Ponadto PWC ustaliło, że 32% klientów opuściłoby swój love brand, po zaledwie jednym złym doświadczeniu. Nie ma więc wątpliwości, że frustracje użytkowników decydują o sukcesach i porażkach naszych biznesowych przedsięwzięć. Jak możemy je mierzyć?",[16,28671,28672],{},[224,28673,28674],{},"Frustracje w liczbach",[16,28676,28677],{},"Kwantyfikacja emocji to stosunkowo młoda dziedzina. Tłumaczenie tych emocji na decyzje biznesowe to podstawa bycia data-driven. Jakie zatem czynniki opisują doświadczenia w analityce produktowej?",[16,28679,28680],{},[32,28681],{"alt":34,"src":28682},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002FExperienceDashoboard-1024x472.png",[16,28684,28685,947,28688],{},[949,28686,28687],{},"Dla każdej ścieżki jaką pokonują twoi klienci możesz mierzyć poziom ich frustracji \u002F screen:",[182,28689,28692],{"href":28690,"rel":28691},"http:\u002F\u002Fwww.cux.io\u002F",[349],[949,28693,28694],{},"cux.io",[16,28696,28697,28700],{},[224,28698,28699],{},"Przybliżanie"," (zoom). Użytkownicy powiększają widok, aby przyjrzeć się elementom strony, które wydają się zbyt małe lub nieczytelne na urządzeniach mobilnych. „Nieczytelny” może oznaczać wiele rzeczy, najbardziej oczywiste to zbyt mały tekst lub obrazy, których nie można powiększyć (np. aby przyjrzeć się fakturze ubrań w twoim sklepie internetowym).",[16,28702,28703],{},[224,28704,28705],{},"O czym świadczy zoomowanie?",[51,28707,28708,28711,28714,28717],{},[54,28709,28710],{},"Użytkownicy potrzebują lepiej przyjrzeć się grafikom prezentowanym na Twojej stronie.",[54,28712,28713],{},"Tekst na stronie jest nieczytelny – za mała, za duża, nieczytelna czcionka, za niski\u002Fduży kontrast itp.",[54,28715,28716],{},"Strona nie jest przystosowana do wyświetlania na urządzeniach mobilnych – użytkownicy muszą wtedy powiększyć lub pomniejszyć widok, aby zobaczyć całą treść.",[54,28718,28719],{},"Checkboxy są za małe, aby użytkownicy mogli je zaznaczyć na urządzeniach mobilnych.",[16,28721,28722,28729,28731],{},[182,28723,28726],{"href":28724,"rel":28725},"https:\u002F\u002Fcux.io\u002Fblog\u002Fanalytics\u002Fwhat-is-a-rage-clicks\u002F",[349],[224,28727,28728],{},"Rage click",[224,28730,284],{}," „Kliknięcia wściekłości” pokazują miejsca, w które wielokrotnie klikają użytkownicy, nie otrzymując żadnej reakcji. Krótko mówiąc, rage clicki to zapisy frustracji użytkowników. Jeśli je zignorujesz, ryzykujesz zwiększenie rotacji klientów. Kiedy zauważysz wściekłość podczas wizyt, wykorzystaj te dane do ustalenia priorytetów przyszłych prac projektowych i rozwojowych. ",[16,28733,28734],{},[224,28735,28736],{},"Po co śledzić rage clicki?",[51,28738,28739,28742,28745,28748,28751],{},[54,28740,28741],{},"Dzięki frustracji wyłapiesz niedoskonałości projektowe i błędy w implementacji swojej strony. ",[54,28743,28744],{},"Zidentyfikujesz miejsca, które wprowadzają odwiedzających w błąd (fragmenty tekstu, które wyglądają jak linki; obrazy, które wyglądają jak banery).",[54,28746,28747],{},"Znajdziesz tzw. dead linki lub przyciski, które nie działają.",[54,28749,28750],{},"Sprawdzisz, czy wydajność Twojej witryny pogarsza wrażenia użytkownika.",[54,28752,28753],{},"Zbadasz obrazy osadzone w Twojej witrynie (sprawdzisz, czy są zoptymalizowane, prześledzisz częściowo załadowane obrazy itp.).",[16,28755,28756,28759],{},[224,28757,28758],{},"Rage key press."," Wiesz już, w jakim stanie komputerowej furii ludzie zaczynają zwracać się w stronę rage clicków. Rage key pressing to po prostu kolejny poziom frustracji. Występuje, gdy ludzie szybko i chaotycznie naciskają wiele klawiszy na klawiaturze. Są to liczne, szybkie, częste i chaotyczne naciśnięcia klawiszy w różnych miejscach na stronie, sugerujące frustrację użytkownika.",[16,28761,28762,28765],{},[224,28763,28764],{},"Odświeżanie"," (refresh). Odświeżanie jako oznaka pogorszenia jakości następuje, gdy ktoś ponownie ładuje stronę zaraz po jej załadowaniu lub ładuje ją ponownie w bardzo krótkich odstępach czasu. ",[16,28767,28768],{},[224,28769,28770],{},"O czym mówi ci ciągłe odświeżanie strony?",[51,28772,28773,28776,28779],{},[54,28774,28775],{},"Niektóre elementy strony nie zostały załadowane poprawnie lub w ogóle (np. zdjęcia, grafiki, linki itp.).",[54,28777,28778],{},"Odwiedzający mają nadzieję zobaczyć źle umieszczone lub nierówne części strony we właściwym miejscu.",[54,28780,28781],{},"Strona ładuje się zbyt wolno.",[16,28783,28784,28787],{},[224,28785,28786],{},"Chaotyczne ruchy myszą."," Użytkownicy wykonują wiele ruchów myszką podczas jednej wizyty. Poruszają kursorem w różnych kierunkach. Często podąża on za ich wzrokiem, gdy czytają tekst. Zobaczysz to idealnie, przeglądając nagrania wizyt. Kiedy ślad kursora wydaje się nie podążać logiczną ścieżką lub nie wskazuje na konkretną przemyślaną podróż w stosunkowo krótkim czasie, zaczynamy oznaczać go jako ruch chaotyczny. ",[16,28789,28790],{},[224,28791,28792],{},"O czym świadczą chaotyczne ruchy myszą?",[51,28794,28795,28798],{},[54,28796,28797],{},"Użytkownicy są zdezorientowani lub zagubieni (być może ścieżki, które dla nich zaprojektowałeś, nie są intuicyjne). ",[54,28799,28800],{},"Użytkownicy próbują zmusić się do większego skupienia (być może tekst na twojej stronie jest zbyt skomplikowany lub niejasny).",[16,28802,28803],{},[224,28804,28805],{},"Jak zmierzyć (istotne) frustracje?",[16,28807,28808],{},[224,28809,28810],{},"Określ cel",[16,28812,28813],{},"Wiele – choć chciałoby się powiedzieć większość – firm pracuje na danych, aby uzasadniać podejmowane przez siebie decyzje. Nie tędy droga do data-driven dobrobytu! Mądra analityka powinna być dla nas narzędziem do podejmowania, nie argumentowania decyzji. Aby przynosiła efekty, musi być prowadzona w kontekście celu biznesowego. ",[16,28815,28816],{},"Cel biznesowy powinien być określony jak najbardziej szczegółowo — będzie on bowiem wyjściową do określenia celów analitycznych. Chcąc uzyskać jak najbardziej wartościowy obraz danych, warto podzielić swoje cele analityczne na mniejsze segmenty i skupić się na całych sekwencjach, nie pojedynczych zdarzeniach. ",[16,28818,28819],{},[32,28820],{"alt":34,"src":28821},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002FSekwencje-1024x225.png",[16,28823,28824],{},[949,28825,28826],{},"Aby zobaczyć pełen kontekst danych skupiaj się na pełnych ścieżkach użytkowników.",[16,28828,28829],{},"Przykład? Osiągniętym celem dla twojego biznesu e-commerce będą wizyty zakończone sprzedażą. Aby więc narzędzie analityczne mogło je dla ciebie wyłapać, każ mu – zamiast wyłapywania użytkowników, którzy dodali przedmioty do koszyka – śledzić ścieżkę koszyk->checkout->thank you page. W ten sposób nie tylko wyodrębnisz wizyty konwertujące od niekonwertujących, ale również przyjrzysz się naturalnym ścieżkom użytkowników. ",[16,28831,28832],{},"Ponadto pamiętaj o tym, żeby nie traktować celów jako lejków. Zdecydowanie lepiej sprawdzą się w tej roli ścieżki. Z czego to wynika? Użytkownicy bardzo rzadko idą do konwersji zaprojektowaną przez nasz drogą. Często ich motywacja zakupowa przychodzi dopiero z kolejną wizytą, a proces dochodzenia do sprzedaży nie jest linearny. Warto wziąć to pod uwagę badając ich doświadczenia z produktem. ",[16,28834,28835],{},[32,28836],{"alt":34,"src":28837},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002FLejki-1024x417.png",[16,28839,28840],{},[949,28841,28842],{},"Naturalne flow użytkownika rzadko pokrywa się z wcześniej zaprojektowaną dla niego ścieżką. W większości przypadków wizyty klientów są bardziej „chaotyczne”.",[16,28844,28845],{},[224,28846,28847],{},"Filtruj",[16,28849,28850],{},"Filtrowanie danych pozwala rozszerzyć kontekst analityczny i szybko wyłapać błędy lub problematyczne miejsca na stronie. Załóżmy, że Twoim celem jest zwiększenie sprzedaży na urządzeniach mobilnych. W narzędziu analitycznym widzisz, że: tak, ruch mobile rośnie, ale sama sprzedaż wciąż dzieje się jedynie na desktopach. Dlaczego? Po przefiltrowaniu wizyt z telefonów, z różnych systemów operacyjnych i przejrzeniu nagrań, zobaczysz, że użytkownicy iOS nie mogą załadować strony koszyka (refreshing), a Androidy nie mogą wypełnić formularza wysyłki (rage clicks). Czas zakasać rękawy i naprawić te niedociągnięcia.",[16,28852,28853],{},"Niestandardowe filtry dla nagrań pozwolą ci zaoszczędzić czas i szybciej dochodzić do wniosków. Możliwości jest mnóstwo – możesz wybierać między stronami wejścia i wyjścia, czasem trwania, zaangażowaniem w określone dni i godziny, liczbą poprzednich wizyt, językami i urządzeniami użytkowników oraz wieloma innymi zmiennymi. Pamiętaj, aby po wybraniu konkretnej konfiguracji filtra zapisać ją w segment – dzięki temu nie będziesz musiał za każdym razem ręcznie wybierać określonych danych.",[16,28855,28856],{},[32,28857],{"alt":34,"src":28858},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002FQuick_Segments.png",[16,28860,28861,947,28864],{},[949,28862,28863],{},"Filtrowanie danych – oraz zapisywanie ich w segmenty – nie tylko skraca czas potrzebny do przeprowadzenia analizy, ale również pozwala odkryć kolejne konteksty analityczne. \u002F screen:",[182,28865,28867],{"href":28690,"rel":28866},[349],[949,28868,28694],{},[16,28870,28871],{},[224,28872,28873],{},"Szukaj wzorców",[16,28875,28876],{},"Często spotykamy się z twierdzeniem, że analityka wymaga dużo czasu. Ciężko z tym polemizować. Jednak analiza danych z wykorzystaniem automatyzacji, filtrowaniem i skupieniem się na kontekście celów może być naprawdę błyskawiczna. Aby ją zdecydowanie przyspieszyć, warto skupić się na szukaniu wzorców zachowań, zamiast fiksowaniu się na pojedynczych frustracjach użytkowników. ",[16,28878,28879],{},"W czym pomogą ci wzorce? Na początek przefiltruj ścieżki i przeanalizuj zachowania klientów, którzy dokonali konwersji, czyli osiągnęli określony cel. Następnie zrób to samo z wizytami, które konwersją się nie zakończyły. W ten sposób zobaczysz, w jakie pułapki wpadają użytkownicy, gdzie rodzą się ich frustracje oraz w jaki sposób możesz zacząć zapobiegać im w przyszłości. ",[16,28881,28882],{},[32,28883],{"alt":34,"src":28884},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002FCele-1024x387.png",[16,28886,28887],{},[949,28888,28889],{},"Dla uzyskania miarodajnych wyników należy skupiać się na całym ruchu, nie tylko na wizytach prowadzących do osiągnięcia celu.",[16,28891,28892,28893,28898],{},"Doświadczeni analitycy będą w stanie wyłapać wzorce już po obejrzeniu kilku nagrań czy przeanalizowaniu kilku ",[182,28894,28897],{"href":28895,"rel":28896},"https:\u002F\u002Fcux.io\u002Fblog\u002Fanalytics\u002Fhow-to-read-a-heatmap-part-1\u002F",[349],"heatmap",". Początkujący będą prawdopodobnie potrzebowali obejrzeć ich kilkanaście\u002Fdziesiąt. Jednak nie ma co panikować – praktyka czyni mistrza!",{"title":34,"searchDepth":190,"depth":190,"links":28900},[],"Grafika, Design, UX","2021-07-28","Choć slogan mówiący o tym, że dane są złotem XXI wieku, większość z nas słyszała przynajmniej raz, to nie wszyscy wiedzą, że przedsiębiorcy na analizę poświęcają średnio jedynie 5% swojego czasu. Mało","\u002Fblog\u002Fimages\u002Fjak-mierzyc-doswiadczenia-w-produktach-cyfrowych-3.webp",{},"\u002Fblog\u002Fjak-mierzyc-doswiadczenia-w-produktach-cyfrowych-3",{"title":28659,"description":28903},"blog\u002Fjak-mierzyc-doswiadczenia-w-produktach-cyfrowych-3","3L8BOoSE9XdPTDY2eN8owYO6uCj4sh5X_Kjt5NMkx_E",{"id":28911,"title":28912,"author":377,"body":28913,"category":28901,"coverStyle":197,"date":29042,"description":29043,"excerpt":197,"extension":200,"image":29044,"meta":29045,"navigation":203,"path":29046,"readTime":12703,"seo":29047,"seoDescription":197,"stem":29048,"__hash__":29049},"blog\u002Fblog\u002Fjak-tworzyc-tresci-sxo.md","Jak tworzyć treści SXO?",{"type":9,"value":28914,"toc":29031},[28915,28920,28925,28929,28938,28942,28945,28950,28954,28957,28960,28963,28967,28970,28974,28977,28982,28986,28989,28994,28998,29001,29008,29012,29015,29023],[16,28916,28917],{},[224,28918,28919],{},"Treści stanowią podstawę każdej strategii marketingowej. Już od kilku lat głosi się, że to właśnie one są najważniejsze – zarówno przy pozycjonowaniu witryny, jak i sprzedaży, budowaniu wizerunku marki oraz zdobywania zaufania odbiorców. W tym artykule przedstawię Ci zasady, których wdrożenie będzie skutkowało większą widocznością Twoich tekstów w wyszukiwarce Google, a zarazem  lepszą poczytnością wśród użytkowników.",[16,28921,28922],{},[32,28923],{"alt":34,"src":28924},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Fimage3-846x1024.jpg",[12,28926,28928],{"id":28927},"czym-są-treści-sxo","Czym są treści SXO?",[16,28930,28931,28932,28937],{},"Obecnie najlepszą inwestycją są teksty pisane pod zasady SXO. Spełniają one zarówno wymagania SEO, jak i UX. Optymalizacja wyłącznie pod SEO jest coraz mniej skuteczna. Co z tego, że Twój tekst będzie wysoko w wynikach wyszukiwarki, jeśli odbiorcy nie będą chcieli go przeczytać? Ważne jest nie tylko zapewnienie widoczności, ale też zadbanie o to, by treści były przyswajane. Taka strategia zwiększa konwersję i zmniejsza współczynnik odrzuceń. Teksty SXO są tworzone w taki sposób, aby użytkownicy internetu łatwo na nie trafiali podczas korzystania z wyszukiwarki internetowej, a przy tym zechcieli się z nimi zapoznać. Jednak to nie wszystko, samo zapoznanie się nie da Ci konwersji.  ",[182,28933,28936],{"href":28934,"rel":28935},"https:\u002F\u002Fverseo.pl\u002Foferta\u002Fsxo-search-experience-optimization\u002F",[349],"SXO"," to dbałość o treści na kilku poziomach. W pierwszej kolejności użytkownik musi znaleźć tekst – za to odpowiada optymalizacja pod SEO przy użyciu odpowiednich fraz kluczowych. Po tym na scenę wkracza UX. Odbiorca ma być zachęcony do tego, aby treść przeczytać. Na końcu powinien wykonać jakieś działanie, na przykład kliknąć w link, przejść do formularza rejestracyjnego, zajrzeć na inną podstronę. UX, czyli User Experience dba o wszelkie doświadczenia użytkownika. Podstrona z treścią musi być więc estetyczna, dobrze opracowana wizualnie, a przy tym wartościowa oraz pożyteczna. Powinna skłaniać do wykonania odpowiednich czynności, a więc istotne będzie zadbanie o widoczność odsyłaczy, formularzy i łatwe trafienie na nie przez użytkowników. Przejdźmy więc do konkretnych wskazówek.",[12,28939,28941],{"id":28940},"ux-treści-o-co-należy-zadbać","UX treści – o co należy zadbać?",[16,28943,28944],{},"UX tekstów składa się z kilku elementów. Pierwszą z nich jest estetyka – nawet najbardziej pożyteczny tekst nie będzie popularny, jeśli nie zadbasz o wygląd zarówno jego, jak i tego, co go otacza. Kolejna to merytoryka i wartość treści – tekst musi dawać odbiorcy to, na czym mu zależy. Trzecia kwestia to budowanie relacji przez tekst – odbiorca powinien być zachęcony do tego, aby zapoznać się bardziej ze stroną lub skorzystać z usług czy kupić produkt. Oto szczegółowe opisanie wymienionych kwestii.",[16,28946,28947],{},[32,28948],{"alt":34,"src":28949},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Fimage2-768x1024.jpg",[220,28951,28953],{"id":28952},"wygląd-to-nie-wszystko-to-dobry-początek","Wygląd to nie wszystko? To dobry początek!",[16,28955,28956],{},"Spory na temat wyglądu treści i jego wartości nie mają znaczenia. Dobry tekst musi mieć obie te rzeczy. Użytkownicy często skrolują tekst przed przeczytaniem. Jeśli nie spełnia on ich minimalnych wymagań estetycznych, to nie zapoznają się z nim. W przypadku UX należy zadbać nie tylko o to minimum, ale wręcz o maksimum. Treść musi być ułożona w taki sposób, aby jej czytanie było jak najbardziej komfortowe. Dlatego w pierwszej kolejności zadbaj o układ. Jeśli treść jest długa, to stwórz spis treści. Podziel tekst na akapity według nagłówków, które będą nawigowały odbiorcę – niech przeczyta całość, albo tylko te fragmenty, które go interesują. Ważne są tu też frazy, ale o tym będzie w części poświęconej SEO. Teksty muszą wyglądać dobrze, aby wygodnie się je czytało.",[16,28958,28959],{},"Treść powinna być podzielona w taki sposób, aby każdy akapit odpowiadał konkretnemu zagadnieniu. To zwiększa łatwość odnajdywania informacji. Tekst musi wyświetlać się odpowiednio na wszystkich urządzeniach. Warto dla urozmaicenia dodać zdjęcia, wykresy, tabele – to nadaje wartości merytorycznej, ale też sprawia, że tekst nie jest monotonny. W zależności od charakteru tekstu możesz dodawać różne grafiki. Jeśli jest to styl ekspercki, to pokaż ciekawe dane, potwierdzające Twoje słowa. W przypadku treści humorystycznych niech będą to memy, zabawne zdjęcia. Zawsze dostosowuj styl do treści i grupy odbiorców. To obszerny temat, z którym warto się bliżej zaznajomić.",[16,28961,28962],{},"Ważny jest też krój tekstu. Wiele osób wybiera czcionkę, która się wyróżnia, by podkreślić swoją niepowtarzalność, jednak odbiorca będzie czytał taki tekst wolniej. Znienawidzony przez wielu Comic Sans niestety wciąż jest w użyciu. Decyduj się na popularne czcionki, które użytkownicy lubią, a ich wzrok jest do nich przyzwyczajony. Innym krojem możesz podkreślać ważniejsze fragmenty, jakie powinny przykuć uwagę czy zostać zapamiętane. Interlinia to odstęp od kolejnymi linijkami tekstu. Jeśli będzie zbyt mała, to tekst nie będzie czytany chętnie, należy wtedy bardziej się skupić i wytężyć wzrok, a w tym czasie oczy szybko się męczą. Użytkownicy internetu lubią czytać bez wysiłku, zadbaj o ich wygodę i wybierz optymalną interlinię. Światło międzyliterowe, rozmiar tekstu, neutralne tło, fonty, długość wersów, układ (wyjustowanie, wyrównanie do lewej) i wiele innych kwestii typograficznych mocno wpływa nie tylko na to, czy użytkownik zechce tekst przeczytać, ale też na to, czy będzie robił to z łatwością oraz przyjemnością. To wpływa na poziom satysfakcji po przeczytaniu, a w efekcie skuteczność tekstu i osiągnięcie zamierzonego celu.",[220,28964,28966],{"id":28965},"poprawność-językowa-i-stylistyczna","Poprawność językowa i stylistyczna",[16,28968,28969],{},"To niezwykle ważny aspekt treści. Gdy dopasujesz styl do odbiorców i rodzaju tekstu, to zadbaj o to, aby był równy i konsekwentny. Nie zwracaj się do czytelnika raz na „Ty”, a następnie „Wy”. Wybierz jedną formę. Zadbaj o poprawność językową, stylistyczną, składniową i interpunkcyjną. Oddawaj treści do korekty. Są pewne wyjątki, należą do nich świadome błędy w kampaniach marketingowych i gry słów. Część twórców internetowych, którym zależy na autentyczności, rezygnuje z korekty i pozwala sobie na niewielkie błędy. To się sprawdza, ale tylko w przypadku marek osobistych i dużego nacisku na wiarygodność. ",[220,28971,28973],{"id":28972},"wartość","Wartość",[16,28975,28976],{},"Każdy tekst musi mieć wartość. Dlatego też tak popularne są mini-poradniki i treści popularnonaukowe. Przed stworzeniem tekstu odpowiedz na kilka pytań: jaki jest cel treści; co chcesz nią przekazać; czy chcesz do czegoś zachęcić odbiorcę. Nie musisz za każdym razem przekazywać wiedzy. Wartością mogą być też emocje i wrażenia – zdziwienie, rozbawienie, a nawet poirytowanie. Połącz to, co chcesz osiągnąć danym tekstem z wartością, jaka zostanie doceniona przez odbiorców z danej grupy. Staraj się unikać słów wypełniaczy. Obecnie użytkownicy chcą szybko otrzymywać konkretne informacje i irytują się, kiedy czytają dwa razy to samo, ale sformułowane inaczej lub spotykają się z tak zwanym „laniem wody”.",[16,28978,28979],{},[32,28980],{"alt":34,"src":28981},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Fimage1-1024x446.jpg",[12,28983,28985],{"id":28984},"jak-sprawdzić-skuteczność-ux-tekstu","Jak sprawdzić skuteczność UX tekstu?",[16,28987,28988],{},"Wymieniłam jedynie kilka najistotniejszych kwestii, jakie dotyczą UX treści. Każde z zagadnień mogłoby mieć osobny rozdział w obszernej książce. Jednak znasz już podstawy, więc warto pokazać Tobie, jak sprawdzać to, czy tekst jest skuteczny, czyli wywiera określony wpływ na odbiorców. Pierwszym sposobem jest liczba reakcji, czyli komentarzy ale też łapek w górę, udostępnień i ocen (w zależności w jakim miejscu dodajesz tekst i czy umożliwiasz jego ocenę). Zwracaj jednak uwagę na to, jak wiele osób odwiedziło tekst i na tej podstawie wyliczaj wartość procentową. Wartościowym wskaźnikiem będzie też konwersja – to współczynnik, który pokazuje jak wiele osób wykonało Twój cel. Może to być zakup, kliknięcie w link, założenie konta itd. Jeśli wejść w tekst jest dużo, a współczynnik konwersji utrzymuje się na niskim poziomie, to już wiesz, że coś jest nie tak. Może przycisk, który zachęca do zapisu, jest zbyt mały albo jego ułożenie jest nieintuicyjne? A może użyte zostały złe kolory (np. zielony na „wyjdź”, a czerwony na „zaakceptuj”). Konieczne będzie wtedy zbadanie tych aspektów. Pomogą Ci w tym mapy ciepła, jest ich wiele rodzajów. Są takie, które pokazują jak daleko tekst był skrolowany – pokaże Ci to, czy cała treść interesowała odbiorców. Zobaczysz też mapy kliknięć, zaznaczeń treści i wiele innych. Ważne jest to, aby odpowiednio analizować dane i patrzeć na nie z różnych perspektyw. Może okazać się, że szukasz przyczyn w stylu tekstu, a przycisk był zasłonięty przez reklamę albo pop-up.  ",[16,28990,28991],{},[32,28992],{"alt":34,"src":28993},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002Fimage4-1024x685.png",[12,28995,28997],{"id":28996},"seo-tekstów","SEO tekstów",[16,28999,29000],{},"Optymalizacja treści pod SEO jest jednym z elementów całej strategii pozycjonowania. Dlatego nie oczekuj, że teksty zgodne z zasadami pozycjonowania dadzą Ci widoczność same w sobie. Jeśli cała Twoja witryna nie spełnia wymagań robotów Google, to treści nie zmienią wiele, gdyż czynników rankingowych jest mnóstwo. Strona powinna być szybka, zoptymalizowana technicznie pod SEO, mieć odpowiedni profil linków (wewnętrznych i zewnętrznych), dobrą strukturę i wiele więcej. Treści SEO mogą osiągać najwyższe pozycje w Google, ale tylko na stronach, nad którymi trwają skuteczne prace pozycjonerskie. Jeśli Twoja witryna spełnia wymogi SEO, to teksty mogą dać jej jeszcze większą widoczność, wybić ją na najwyższe miejsca w Google na dużą liczbę słów kluczowych. Dowiedz się, jak zadbać o treści pod tym kątem.",[16,29002,29003,29004,29007],{},"Najważniejsze jest to, aby dobrać odpowiednie słowa kluczowe. Muszą być dopasowane pod względem konkurencyjności, liczby wyszukań, dopasowania tematycznego oraz rodzaju (long tail, generyczne, branżowe etc.). Następnie należy je odpowiednio rozmieścić w tekście – zgodnie z zasadami UX, a więc powinny być wplecione naturalnie i odmieniane. Warto jednak, by znajdowały się w nagłówkach. Dopracuj też opisy alternatywne grafik, meta opisy, linkowanie wewnętrzne. Dobre treści będą też chętnie udostępniane w sposób naturalny, a więc ",[182,29005,5022],{"href":5206,"rel":29006},[349]," przychodzących okaże się łatwe. Wymienionych tu kilku kwestii nie należy pomijać, jednak SEO jest bardzo rozbudowaną dziedziną i nie powinno się ograniczać go jedynie do treści, a także do innych elementów witryny.",[12,29009,29011],{"id":29010},"ux-i-seo-sxo-razem-potrafią-więcej","UX i SEO (SXO) – razem potrafią więcej ",[16,29013,29014],{},"Skuteczne pozycjonowanie daje widoczność i sprawia, że wiele osób dociera do treści. UX powoduje, że użytkownicy zostają na podstronie dłużej, czytają tekst, który jest dla nich wartościowy, a następnie wykonują działanie. Poza czynnościami określonymi jako konwersja ważne jest to, aby użytkownik wrócił, bo polubił markę, zaufał jej i chce odwiedzać witrynę częściej.",[16,29016,29017,29018,284],{},"Po skuteczne treści, ale też strategię pozycjonowania z wykorzystaniem UX warto zgłosić się do zaufanej ",[182,29019,29022],{"href":29020,"rel":29021},"https:\u002F\u002Fsemcore.pl\u002F",[349],"agencji SXO",[16,29024,29025,29027,29028,29030],{},[224,29026,25472],{}," **Paulina Nijak, SEO C Specialist, Semcore.",[269,29029],{},"\n**Ukończyła filologię polską na Uniwersytecie im. Adama Mickiewicza, specjalizacja: edytorstwo. Jeśli w danym momencie nie śpi, to czyta albo pisze. Niezmiennie zafascynowana zagadnieniami związanymi z pozycjonowaniem, marketingiem online i budowaniem wizerunku marki.",{"title":34,"searchDepth":190,"depth":190,"links":29032},[29033,29034,29039,29040,29041],{"id":28927,"depth":190,"text":28928},{"id":28940,"depth":190,"text":28941,"children":29035},[29036,29037,29038],{"id":28952,"depth":359,"text":28953},{"id":28965,"depth":359,"text":28966},{"id":28972,"depth":359,"text":28973},{"id":28984,"depth":190,"text":28985},{"id":28996,"depth":190,"text":28997},{"id":29010,"depth":190,"text":29011},"2021-07-27","Treści stanowią podstawę każdej strategii marketingowej. Już od kilku lat głosi się, że to właśnie one są najważniejsze – zarówno przy pozycjonowaniu witryny, jak i sprzedaży, budowaniu wizerunku mark","\u002Fblog\u002Fimages\u002Fjak-tworzyc-tresci-sxo.webp",{},"\u002Fblog\u002Fjak-tworzyc-tresci-sxo",{"title":28912,"description":29043},"blog\u002Fjak-tworzyc-tresci-sxo","8J6CiSB3M2spFpGPD2U_2LKKAB_43oMPzqyG7qqX5WY",{"id":29051,"title":29052,"author":377,"body":29053,"category":13526,"coverStyle":197,"date":29364,"description":29365,"excerpt":197,"extension":200,"image":29366,"meta":29367,"navigation":203,"path":29368,"readTime":12703,"seo":29369,"seoDescription":197,"stem":29370,"__hash__":29371},"blog\u002Fblog\u002F12-powodow-dla-ktorych-warto-wlaczyc-blogowanie-do-swojej-strategii-marketingowej-6.md","12 powodów dla których warto włączyć blogowanie do swojej strategii marketingowej",{"type":9,"value":29054,"toc":29349},[29055,29064,29071,29075,29078,29082,29089,29095,29102,29106,29113,29120,29124,29131,29135,29142,29145,29149,29161,29167,29174,29185,29189,29198,29212,29216,29223,29230,29233,29240,29244,29247,29251,29254,29261,29267,29270,29277,29281,29287,29290,29293,29299,29303,29310,29316,29327,29330,29336,29339,29343,29346],[16,29056,29057,29058,29063],{},"Biorąc pod uwagę stały rozwój technologii oraz rosnącą ilość użytkowników Internetu, obecność w sieci staje się coraz ważniejsza dla właścicieli małych, średnich i dużych firm. Choć posiadanie dobrze zoptymalizowanej strony internetowej jest kluczowym elementem, jeśli chodzi o rozwój dobrej strategii marketingowej oraz ",[182,29059,29062],{"href":29060,"rel":29061},"https:\u002F\u002Fwww.etworzenie.pl\u002Fstrategia-marketingowa\u002F",[349],"budowania marki",", to rosnąca konkurencja na rynku wymaga, aby Twoja firma postawiła krok dalej. ",[16,29065,29066,29067,29070],{},"Z jakich narzędzi zatem skorzystać? W tym artykule poznasz ",[224,29068,29069],{},"12 powodów",", dla których warto prowadzić bloga firmowego.",[12,29072,29074],{"id":29073},"_1-łatwa-integracja","1. Łatwa integracja",[16,29076,29077],{},"Założenie bloga firmowego nie jest trudnym procesem. Da się go zamieścić na wybranej sekcji witryny lub nawet prowadzić pod wybraną subdomeną. Jeśli z kolei istnieje on już na innej domenie, możesz zintegrować go ze swoją obecną stroną, zamieszczając do niego linka, czy nawet przeprowadzić pełną migrację.",[12,29079,29081],{"id":29080},"_2-lepsze-seo","2. Lepsze SEO",[16,29083,29084,29085,29088],{},"Wszystkie wyszukiwarki internetowe pożądają jednego – ",[224,29086,29087],{},"nowego, ciekawego oraz odpowiadającego na potrzeby użytkowników contentu."," Blogowanie jest jedną z najprostszych oraz najskuteczniejszych metod na dostarczanie takich treści. ",[16,29090,29091,29092],{},"Kluczem jest tutaj regularność – jeśli systematycznie (najlepiej przynajmniej raz na tydzień) publikujesz nowe wpisy na blogu, dostarczasz wyszukiwarkom internetowym nowego contentu, który jest indeksowany w ich silnikach wyszukiwania. Poprzez przemyślany dobór odpowiednich słów kluczowych jesteś w stanie ",[224,29093,29094],{},"wypozycjonować swoje artykuły (a więc bloga oraz stronę firmową), na właśnie te frazy, które Twoi potencjalni klienci wpisują, gdy szukają oferowanych przez Ciebie usług i produktów.",[16,29096,29097,29098,29101],{},"Dodatkowo możesz postanowić pisać treści pod słowa kluczowe, które nie są szczególnie konkurencyjne. W ten sposób będziesz w stanie znaleźć ",[224,29099,29100],{},"niszowe frazy",". Wypozycjonowanie się na nie będzie znacznie łatwiejsze, a i tak zyskasz dzięki nim sporo ruchu.",[12,29103,29105],{"id":29104},"_3-dodatkowe-możliwości-pozycjonowania-się-na-słowa-kluczowe-dla-sklepów-internetowych","3. Dodatkowe możliwości pozycjonowania się na słowa kluczowe dla sklepów internetowych",[16,29107,29108,29109,29112],{},"W przypadku sklepów internetowych SEO to złożony proces, który wymaga pozycjonowania się na liczne słowa kluczowe powiązane z oferowanym asortymentem. ",[224,29110,29111],{},"Opisy produktów mają jednak nieco ograniczone możliwości"," – trudno w ich przypadku wstawić choćby takie frazy jak „lista polecanych laptopów biurowych”.",[16,29114,29115,29116,29119],{},"Z drugiej strony wspomniana przykładowa fraza to świetny fundament pod rozbudowany artykuł blogowy. Taki format nie tylko daje sposobność dokładnego rozwinięcia tematu. Możesz w nim także ",[224,29117,29118],{},"zamieścić kontekstowo linki do konkretnych produktów, które właśnie opisujesz."," Dzięki temu nie tylko dostarczysz czytelnikom przydatnych informacji, ale i zaprezentujesz ofertę w nienachalny sposób.",[12,29121,29123],{"id":29122},"_4-rozwijanie-i-wzmacnianie-relacji-z-obecnymi-oraz-nowymi-klientami","4. Rozwijanie i wzmacnianie relacji z obecnymi oraz nowymi klientami",[16,29125,29126,29127,29130],{},"Kontakt z klientami jest niezwykle istotnym elementem content marketingu oraz kreowania marki. Gdy za pomocą blogowania dostarczasz im treści, jakich potrzebują, budujesz z nimi relację. Dzięki ",[224,29128,29129],{},"aktywnej sekcji komentarzy"," będziesz mieć dokładny wgląd w potrzeby twoich klientów, co pomoże ci ustalić, jak na nie zareagować. Poprzez taki bezpośredni kontakt zbudujesz z nimi zaufanie oraz trwałą więź. ",[12,29132,29134],{"id":29133},"_5-spersonifikowanie-swojej-marki","5. Spersonifikowanie swojej marki",[16,29136,29137,29138,29141],{},"Nawet doskonale zaprojektowana witryna internetowa nie może się równać dobrze prowadzonemu blogowi, jeśli chodzi o ",[224,29139,29140],{},"ukazywanie ludzkiej strony Twojego biznesu."," Za pomocą takiej platformy jesteś w stanie bezpośrednio adresować problemy klientów oraz pokazać, kim ty oraz twoi pracownicy jesteście „po godzinach”. ",[16,29143,29144],{},"Wpisy blogowe dają jedyną w swoim rodzaju możliwość wyrażenia swojej opinii i osobowości. To najlepsza droga do tego, aby zbudować zaufanie i „dać się polubić”.",[12,29146,29148],{"id":29147},"_6-budowanie-reputacji-w-swojej-niszy","6. Budowanie reputacji w swojej niszy",[16,29150,29151,29152,10027,29155,29160],{},"Blog to nie tylko informowanie docelowych klientów o swojej ofercie, ale także i sposób na to, aby promować się jako ",[224,29153,29154],{},"branżowy ekspert",[182,29156,29159],{"href":29157,"rel":29158},"https:\u002F\u002Fwww.copywriting.pl\u002Fjak-napisac-tekst-reklamowy",[349],"Publikując jakościowe treści"," związane z twoimi produktami i usługami, pokazujesz, że masz specjalistyczną wiedzę, z której mogą skorzystać inni.",[16,29162,29163,29164],{},"Gdy zbudujesz reputację w swojej niszy, klienci zyskają większe zaufanie do twojej marki. Dzięki temu podczas podejmowania decyzji zakupowych ",[224,29165,29166],{},"będą brać pod uwagę twoją ofertę w pierwszej kolejności.",[16,29168,29169,29170,29173],{},"Relacje z klientami to jednak nie wszystko. Ważne jest także to, ",[224,29171,29172],{},"jak jesteś traktowany przez innych graczy w swojej branży."," Jeśli zbudujesz dobrą reputację, możesz wiele na tym zyskać. Oto przykładowe scenariusze:",[51,29175,29176,29179,29182],{},[54,29177,29178],{},"Linki kierujące do twojej strony z zaufanych i prestiżowych źródeł.",[54,29180,29181],{},"Zaproszenia na branżowe wydarzenia.",[54,29183,29184],{},"Inwestycje w twoją firmę lub nawet wykupienie jej przez inwestora.",[12,29186,29188],{"id":29187},"_7-większa-liczba-leadów","7. Większa liczba leadów",[16,29190,29191,29192,29197],{},"Jedna z analiz przeprowadzonych przez ",[182,29193,29196],{"href":29194,"rel":29195},"https:\u002F\u002Foffers.hubspot.com\u002Fmarketing-benchmarks-from-7000-businesses-var-page",[349],"HubSpot"," wykazała, że im więcej podstron posiada dana witryna, tym więcej generuje leadów.",[16,29199,29200,29201,29204,29205,29208,29209],{},"Raport wskazuje, że biznesowe strony firmowe, które posiadają ",[224,29202,29203],{},"od 401 do 1 000 podstron zawartości",", generują ",[224,29206,29207],{},"6 razy więcej leadów"," w porównaniu do tych mających jedynie 51-100. W skrócie, ",[224,29210,29211],{},"im więcej blogujesz, tym więcej leadów generujesz.",[12,29213,29215],{"id":29214},"_8-edukowanie-klientów","8. Edukowanie klientów",[16,29217,29218,29219,29222],{},"Proces podejmowania decyzji zakupowej może być czasami długi. Jest tak zwłaszcza w przypadku ",[224,29220,29221],{},"produktów i usług, które są drogie lub wymagają sporej inwestycji czasowej ze strony klienta."," Przykładem jest choćby księgowość, gamingowe zestawy komputerowe, naprawa samochodów, czy zakładanie sklepu internetowego.",[16,29224,29225,29226,29229],{},"Jakościowe treści na blogu nie tylko przyciągną ruch, ale i ",[224,29227,29228],{},"przygotują klientów do skorzystania z twojej oferty."," Zamiast odpowiadać indywidualnie na szereg tych samych pytań, które często się powtarzają, lepiej opublikować złożone wpisy blogowe, które zaadresują te sprawy.",[16,29231,29232],{},"Zwróć uwagę, jak robi to iFirma:",[16,29234,29235,29236,29239],{},"Na blogu tym poruszane są liczne zagadnienia, które zainteresują przedsiębiorców z różnych branż. Dzięki temu ",[224,29237,29238],{},"będą mieć mniej obaw przed skorzystaniem z usług biura rachunkowego."," Z kolei sami pracownicy firmy mogą skupić się na indywidualnych potrzebach klientów, zamiast przeznaczać czas na ciągłe tłumaczenie tych samych zagadnień, które zostały już poruszone na blogu.",[12,29241,29243],{"id":29242},"_9-publikowanie-aktualności-i-ogłoszeń","9. Publikowanie aktualności i ogłoszeń",[16,29245,29246],{},"Gdy zbudujesz odpowiednio dużą grupę wokół swojego bloga, będziesz mógł z powodzeniem wykorzystywać go jako miejsce do publikowania najważniejszych newsów i ogłoszeń. Pisz na nim choćby o wydaniu nowych produktów i odpowiadaj na często zadawane pytania. A może poszukujesz pracownika? Poinformuj o tym czytelników – istnieje szansa, że ktoś spośród nich chętnie by u ciebie pracował.",[12,29248,29250],{"id":29249},"_10-dodatkowe-paliwo-dla-innych-kanałów-marketingowych","10. Dodatkowe paliwo dla innych kanałów marketingowych",[16,29252,29253],{},"Możliwe, że twoja strategia marketingowa obejmuje liczne kanały docierania do klientów. Dzięki regularnemu blogowaniu możesz zwiększyć ich skuteczność.",[16,29255,29256,29257,29260],{},"Media społecznościowe to świetny sposób na zwiększenie zasięgów. Oczywiście, aby generować dzięki nim zainteresowanie, ",[224,29258,29259],{},"musisz na nich udostępniać ciekawe treści."," Jednak gdy regularnie prowadzisz bloga, proces ten staje się łatwiejszy. Wystarczy w końcu, że na social media będziesz udostępniać swoje artykuły.",[16,29262,29263,29266],{},[224,29264,29265],{},"W zależności od platformy warto oczywiście stosować nieco inne podejście",". Przykładowo komunikacja na Twitterze odbywa się głównie za pomocą krótkich wiadomości. Mógłbyś dlatego zamieszczać w nich najciekawsze informacje z danego artykułu, aby w ten sposób pobudzać innych do dyskusji. Instagram z kolei stawia większy nacisk na zdjęcia. Jeśli w tekście znajduje się ciekawa grafika, wykres, warto właśnie je udostępnić.",[16,29268,29269],{},"A może prowadzisz listę mailingową? Zamieszczaj w niej odnośniki do najnowszych artykułów lub podsumowanie najciekawszych informacji, jakie się w nich zawarły. ",[16,29271,29272,29273,29276],{},"Publikujesz materiały video? Treść wpisów blogowych może stanowić świetną podstawę ich scenariusza. Z kolei z samych filmów ",[224,29274,29275],{},"odsyłaj do odpowiadających im artykułów",", jeśli ktoś woli zapoznać się z danym zagadnieniem w formie tekstowej.",[12,29278,29280],{"id":29279},"_11-długoterminowe-korzyści","11. Długoterminowe korzyści",[16,29282,29283,29284],{},"Niektóre formy reklamy przynoszą widoczne korzyści jedynie z krótkoterminowej perspektywy. Przykładowo spot radiowy pozwoli szybko dotrzeć do dużej ilości osób, jednak ",[224,29285,29286],{},"gdy tylko przestaniesz go nadawać, tracisz zasięgi.",[16,29288,29289],{},"W przypadku prowadzenia bloga jest zupełnie odwrotnie. Początkowo należy go oczywiście rozruszać. Wpisy zaraz po opublikowaniu nie mają stosunkowo dużej liczby odwiedzin (choć istnieją wyjątki – niektóre mogą stać się viralowe).",[16,29291,29292],{},"Gdy jednak nazbierasz sporo takich artykułów, z czasem zaczną generować naprawdę świetne rezultaty. Co najważniejsze, będą robić to przez długi czas. Przykładowo HubSpot ogromną większość leadów generuje ze swoich starszych wpisów blogowych w porównaniu do tych nowych:",[16,29294,29295,29296],{},"Cały proces przypomina zatem kulę śnieżną, która zaczyna powoli się toczyć, jednak z czasem rośnie i wykładniczo staje się coraz większa. Warto zatem dodać blogowanie do swojej strategii marketingowej. Choć nie zobaczysz rezultatów od razu, to jednak ",[224,29297,29298],{},"w przyszłości będziesz mógł liczyć na gwarantowany, stały ruch oraz nowych klientów.",[12,29300,29302],{"id":29301},"_12-dodatkowe-możliwości-monetyzacji-dzięki-afiliacji","12. Dodatkowe możliwości monetyzacji dzięki afiliacji",[16,29304,29305,29306,29309],{},"W zależności od branży, w jakiej działasz, niektóre usługi i produkty, ",[224,29307,29308],{},"których sam jednak nie oferujesz",", mogą być szczególnie przydatne dla twoich klientów. ",[16,29311,29312,29313],{},"Załóżmy, że jesteś ekspertem, który pomaga freelancerom z branży IT rozpoczynać i rozwijać swoje kariery. Zapewniasz im wsparcie merytoryczne i konsultacje, jednak nie jesteś już specjalistą od księgowości, ",[224,29314,29315],{},"choć tego typu usług twoi klienci także potrzebują do prowadzenia firmy.",[16,29317,29318,29319,29322,29323,29326],{},"W takiej sytuacji warto skorzystać z programów afiliacyjnych. Jest to model reklamowy, w którym wydawca zewnętrzny (w tym przypadku ",[224,29320,29321],{},"ty",") jest nagradzany pieniężnie za ",[224,29324,29325],{},"generowanie ruchu lub leadów do produktów i usług danej firmy"," (w tym przypadku inne przedsiębiorstwo oferujące usługi księgowe).",[16,29328,29329],{},"Jak to wygląda w praktyce? Oczywiście w pierwszej kolejności dana firma musi prowadzić program afiliacyjny. Po zapisaniu się do niego otrzymasz specjalny link. Gdy ktoś zostanie z niego przekierowany do strony danego przedsiębiorstwa i stanie się jego klientem, otrzymasz za to ustalone wynagrodzenie.",[16,29331,29332,29333],{},"Jak promować partnerów afiliacyjnych? Gdy będziesz z powodzeniem prowadzić bloga firmowego, z czasem zdobędziesz regularnych czytelników oraz świetne zasięgi. Publikuj zatem na nim specjalne ",[224,29334,29335],{},"wpisy opisujące produkty, które mogą przydać się twoim klientom.",[16,29337,29338],{},"Oczywiście cały proces należy dobrze zaplanować – na pewno nie chciałbyś polecić swoim klientom, którzy ci ufają, czegoś niskiej jakości. O samej obecności linków afiliacyjnych w artykułach należy także jasno informować. Warto jednak włożyć nieco tego dodatkowego wysiłku, aby wygenerować jeszcze większe zyski dzięki prowadzeniu bloga.",[12,29340,29342],{"id":29341},"prowadzenie-bloga-firmowego-podsumowanie","Prowadzenie bloga firmowego – podsumowanie",[16,29344,29345],{},"Jak widać na przykładzie omówionych powyżej korzyści, prowadzenie bloga firmowego jak najbardziej warto włączyć do swojej strategii marketingowej. Dzięki temu nie tylko zyskasz nowych klientów, ale i zbudujesz reputację marki oraz pomożesz w rozwoju innych kanałów reklamowych.",[16,29347,29348],{},"Blogowanie przyniesie długoterminowe rezultaty, jednak same efekty także pojawią się raczej dopiero po czasie. Warto jednak uzbroić się w cierpliwość, gdyż zyskane korzyści będą tego warte.",{"title":34,"searchDepth":190,"depth":190,"links":29350},[29351,29352,29353,29354,29355,29356,29357,29358,29359,29360,29361,29362,29363],{"id":29073,"depth":190,"text":29074},{"id":29080,"depth":190,"text":29081},{"id":29104,"depth":190,"text":29105},{"id":29122,"depth":190,"text":29123},{"id":29133,"depth":190,"text":29134},{"id":29147,"depth":190,"text":29148},{"id":29187,"depth":190,"text":29188},{"id":29214,"depth":190,"text":29215},{"id":29242,"depth":190,"text":29243},{"id":29249,"depth":190,"text":29250},{"id":29279,"depth":190,"text":29280},{"id":29301,"depth":190,"text":29302},{"id":29341,"depth":190,"text":29342},"2021-07-15","Biorąc pod uwagę stały rozwój technologii oraz rosnącą ilość użytkowników Internetu, obecność w sieci staje się coraz ważniejsza dla właścicieli małych, średnich i dużych firm. Choć posiadanie dobrze","\u002Fblog\u002Fimages\u002F12-powodow-dla-ktorych-warto-wlaczyc-blogowanie-do-swojej-strategii-marketingowej-6.webp",{},"\u002Fblog\u002F12-powodow-dla-ktorych-warto-wlaczyc-blogowanie-do-swojej-strategii-marketingowej-6",{"title":29052,"description":29365},"blog\u002F12-powodow-dla-ktorych-warto-wlaczyc-blogowanie-do-swojej-strategii-marketingowej-6","L01fWQYcwSDVHvKwBYNjEFmKmDd4QCOOMF9f3y2sJHI",{"id":29373,"title":29374,"author":377,"body":29375,"category":28901,"coverStyle":197,"date":29501,"description":29502,"excerpt":197,"extension":200,"image":29503,"meta":29504,"navigation":203,"path":29505,"readTime":858,"seo":29506,"seoDescription":197,"stem":29507,"__hash__":29508},"blog\u002Fblog\u002Fczym-jest-ux-i-dlaczego-jest-wazny-2.md","Czym jest UX i dlaczego jest ważny?",{"type":9,"value":29376,"toc":29495},[29377,29380,29384,29387,29390,29393,29399,29402,29405,29409,29418,29421,29431,29434,29438,29441,29447,29453,29459,29468,29474,29480,29488],[16,29378,29379],{},"Jak wyróżnić się na tle konkurencji i nie zrazić swoich odbiorców? Dbając o komfort użytkowników, którym dostarczamy rozwiązania uwzględniające ich oczekiwania, potrzeby i przyzwyczajenia. Do tego niezbędny jest UX, którego znaczenie zostało opisane poniżej!",[12,29381,29383],{"id":29382},"co-jest-ux","Co jest UX?",[16,29385,29386],{},"Najprościej wytłumaczyć UX na podstawie źle zaprojektowanych doświadczeń. Dlaczego doświadczeń? Ponieważ na tym właśnie polega UX – chodzi o to, jak czuje się użytkownik, kiedy korzysta z naszych produktów multimedialnych, takich jak strony internetowe czy aplikacje. UX może być także zastosowany w projektowaniu usług i wtedy mówimy o Design Thinking. Czas na przykłady!",[16,29388,29389],{},"Wyobraź sobie proszę, że spacerujesz po ulicach miasta, w którym jeszcze nigdy nie byłeś. Twój telefon jest rozładowany i nie masz kogo zapytać o drogę. Pozostaje spoglądać na znaki drogowe, nazwy ulic lub… tablice informacyjne! Między innymi Londyn jest wypełniony użytecznymi znakami oraz wskazówkami, które pomagają dotrzeć praktycznie wszędzie bez pomocy telefonu i mapy Google. ",[16,29391,29392],{},"Kolejny przykład z życia codziennego. Załóżmy, że wyjeżdżasz swoim samochodem do pracy i zawsze musisz przejechać przez skrzyżowanie. Okolica jest piękną. Krzaczki oraz inne ozdoby sprawiają, że to skrzyżowanie wygląda ślicznie, ale czy jest to użyteczne i praktyczne? Wielkie krzewy zasłaniają ruch samochodów, przez co musisz bardziej wysunąć swój samochód, by cokolwiek widzieć. Co mogłoby pomóc kierowcom w tej sytuacji? Potrzebną widoczność dawałoby lustro. Możemy też ściąć wszystkie krzaczki 🙂",[16,29394,29395,29396],{},"I ostatni przykład. Tym razem opowiem trochę o produktach multimedialnych, a mianowicie o sklepie internetowym. Celem sklepu internetowego jest sprzedawanie różnych artykułów 24\u002F7. Natomiast pakowaniem i dostawą ma zająć się już człowiek. W tym momencie pojawia się pytanie – ",[949,29397,29398],{},"skoro sklep internetowy ma takie proste założenia, to dlaczego niektóre sklepy radzą sobie lepiej od innych?",[16,29400,29401],{},"Bardzo dużą rolę odgrywa infrastruktura sklepu i informacje, które przekazujemy użytkownikowi. Wielu z nich nie ma zamiaru przeklikiwać sklepu, aby znaleźć to, co ich interesuje. Dlatego nasz sklep musi posiadać funkcjonalną wyszukiwarkę. Chowanie informacji, takich jak metoda dostawy, jej cena lub metody płatności, nie jest dobrą praktyką. Użytkownik może zrezygnować z zakupów, kiedy dojdzie do momentu zapłaty i zauważy, że nie ma opcji płatności Blikiem lub możliwości dostarczenia paczek za pomocą Inpostu. ",[16,29403,29404],{},"Tyle z przykładów, teraz powiemy, dlaczego warto inwestować w dobry UX.",[12,29406,29408],{"id":29407},"dlaczego-warto-troszczyć-się-o-dobry-ux","Dlaczego warto troszczyć się o dobry UX?",[16,29410,29411,29412,29417],{},"Odpowiedź jest banalnie prosta. W przypadku kiedy naszym źródłem dochodu jest jakiś produkt multimedialny, taki jak sklep e-commerce, ",[182,29413,29416],{"href":29414,"rel":29415},"https:\u002F\u002Finmarketing.pl\u002F",[349],"strona WWW"," czy aplikacja, to dobrze zaprojektowany UX zwiększy nasze konwersje, czyli sprzedaż. Jeśli musimy zaprojektować usługę, która ma zachęcić potencjalnych klientów do współpracy z nami, warto zrobić to tak, by klient mógł “przepłynąć” przez ten etap bez zbędnego zastanawiania się.",[16,29419,29420],{},"Przykładowo.",[16,29422,29423,29424,29427,29428,284],{},"Prowadzimy warsztat samochodowy, a większość naszych klientów dzwoni do nas z zapytaniem: ",[949,29425,29426],{},"Czy dacie radę to naprawić?"," Jeśli dzwoni do nas mnóstwo osób, to istnieje szansa, że nie będziemy w stanie odebrać wszystkich połączeń. Kiedy klient nie da rady połączyć się ze specjalistą, warto zostawić mu zautomatyzowaną wiadomość – ",[949,29429,29430],{},"Dzień dobry, telefon jest aktualnie zajęty, ale oddzwonimy do Ciebie, jak tylko będzie to możliwe",[16,29432,29433],{},"Krótko podsumowując, jeśli skupimy się na zapewnieniu użytkownikowi dobrych doświadczeń, podczas których nie będzie on musiał zastanawiać się, dlaczego to jest tak zrobione, mamy bardzo dużą szansę na zwiększenie naszych zysków.",[220,29435,29437],{"id":29436},"zasady-dobrego-ux","Zasady dobrego UX",[16,29439,29440],{},"Przyszedł czas na podzielenie się ogólnymi zasadami, na które warto zwracać uwagę podczas pracy nad naszymi produktami.",[16,29442,29443,29446],{},[224,29444,29445],{},"#1 Twoje preferencje się nie liczą"," – pamiętaj, że tworzysz dla użytkowników, którzy będą zostawiać u Ciebie pieniądze. Projektujesz, by zaspokoić ich potrzeby, a nie swoje.",[16,29448,29449,29452],{},[224,29450,29451],{},"#2 Zbyt duży wybór potrafi przytłoczyć"," – Więcej wcale nie oznacza lepiej. Istnieje bardzo duża szansa, że jeśli wystawimy na sprzedaż 20 typów sera, użytkownik wybierze pierwszy lepszy, patrząc szybko na tylko cenę lub ładne opakowanie. Może się też okazać, że nie kupi niczego, ponieważ tak duży wybór sprawi, że będzie musiał za dużo myśleć.",[16,29454,29455,29458],{},[224,29456,29457],{},"#3 Do trzech kliknięć"," – Zasada ta tyczy się produktów multimedialnych. Musimy się upewnić, że podróż z miejsca X do Y zmieści się w trzech kliknięciach myszki. Kliknięcie w wyszukiwarkę → wpisanie nazwy produktu → kliknięcie dodaj do koszyka. Zmuszanie użytkowników do przeklikania męczy ich i ostatecznie może zniechęcić do zakupów.",[16,29460,29461,1083,29464,29467],{},[224,29462,29463],{},"#4 Pisz czytelnie i praktycznie",[182,29465,7868],{"href":29414,"rel":29466},[349]," ma wielką moc. Człowiek z natury jest leniwy i chce załatwić swoje problemy szybko. Na przykład kupując skarpetki online istotne jest, by użytkownik mógł zacząć szukać natychmiast. Istnieją dwie możliwości: użytkownik wpisze w wyszukiwarce “skarpetki damskie” lub skorzysta z nawigacji naszej strony. Skupiając się na nawigacji nie musimy pisać “Skarpetki damskie”, wystarczy wpisać “kobieta” i każdy użytkownik będzie widział, o co chodzi.",[16,29469,29470,29473],{},[224,29471,29472],{},"#5 Dostępny na wszystkich urządzeniach"," – Jest to absolutnie niezbędny punkt! Musimy się upewnić, że nasza strona skaluje się rozmiarowo do każdego urządzenia. Przecież nie chcemy tracić klientów na urządzeniu mobilnym (telefonie), ponieważ przycisk “kup” nie zmieścić się na ekranie.",[16,29475,29476,29479],{},[224,29477,29478],{},"#6 Nie każdy rozumie specjalistyczny język"," – Jest to jedna z najtrudniejszych zasad do wprowadzenia. Należy pisać tak, by człowiek bez specjalistycznej wiedzy nas zrozumiał. Mężczyzna, który chce kupić swojej kobiecie zabieg powiększania ust może nie wiedzieć, że należy szukać “kwas hialuronowy” w wyszukiwarce. Zrozumie natomiast “powiększanie ust”. Pamiętaj, że nie każdy posiada wiedzę, by zrozumieć skomplikowane rzeczy. Ludzie szukają odpowiedzi na problemy, a nie dodatkowych utrudnień.",[16,29481,29482,29483,29487],{},"Korzyści płynące z UX są bezcenne. Warto zadbać o to samodzielnie lub skorzystać z pomocy profesjonalnej ",[182,29484,29486],{"href":29414,"rel":29485},[349],"agencji marketingowej",", aby użytkownicy byli usatysfakcjonowani podczas korzystania z narzędzi\u002Fproduktów multimedialnych.",[16,29489,29490,29491,284],{},"Autor: Patryk Chwiałkowski, PPC Specialist z ",[182,29492,29494],{"href":29414,"rel":29493},[349],"Agencji InMarketing",{"title":34,"searchDepth":190,"depth":190,"links":29496},[29497,29498],{"id":29382,"depth":190,"text":29383},{"id":29407,"depth":190,"text":29408,"children":29499},[29500],{"id":29436,"depth":359,"text":29437},"2021-07-05","Jak wyróżnić się na tle konkurencji i nie zrazić swoich odbiorców? Dbając o komfort użytkowników, którym dostarczamy rozwiązania uwzględniające ich oczekiwania, potrzeby i przyzwyczajenia. Do tego nie","\u002Fblog\u002Fimages\u002Fczym-jest-ux-i-dlaczego-jest-wazny-2.webp",{},"\u002Fblog\u002Fczym-jest-ux-i-dlaczego-jest-wazny-2",{"title":29374,"description":29502},"blog\u002Fczym-jest-ux-i-dlaczego-jest-wazny-2","ebAojmTaLyQMRywV6K-PO3JFAOfgx9nKjOIdY4Dq6Z4",{"id":29510,"title":29511,"author":377,"body":29512,"category":852,"coverStyle":197,"date":29694,"description":29695,"excerpt":197,"extension":200,"image":29696,"meta":29697,"navigation":203,"path":29698,"readTime":4324,"seo":29699,"seoDescription":197,"stem":29700,"__hash__":29701},"blog\u002Fblog\u002Fnowosc-w-linkhouse-integracja-z-surfer-seo.md","Nowość w Linkhouse: integracja z Surfer SEO",{"type":9,"value":29513,"toc":29686},[29514,29519,29524,29529,29535,29538,29552,29563,29566,29571,29574,29580,29586,29589,29595,29598,29603,29623,29630,29635,29640,29643,29646,29652,29658,29661,29666,29672,29675,29678,29681],[16,29515,29516,227],{},[224,29517,29518],{},"Nadejście lata to w Linkhouse także nadejście nowości – i to jakich! Mamy przyjemność zaprezentować integrację z Surfer SEO.",[16,29520,29521],{},[224,29522,29523],{},"To w praktyce integracja z Content Editorem Surfer SEO, dostępnym bezpośrednio w panelu Linkhouse!",[16,29525,29526],{},[224,29527,29528],{},"Dzięki niej teksty publikacji sponsorowanych będą lepiej zoptymalizowane pod kątem SEO, a zarówno reklamodawcy, jak i copywriterzy, zaoszczędzą sporo czasu.",[12,29530,29532],{"id":29531},"co-to-oznacza-w-praktyce",[224,29533,29534],{},"Co to oznacza w praktyce?",[16,29536,29537],{},"Integracja Linkhouse i Surfer dotyczy dwóch obszarów:",[678,29539,29540,29543],{},[54,29541,29542],{},"zamawiając artykuł sponsorowany do którego samodzielnie przygotowujesz tekst, bezpośrednio w panelu Linkhouse uzyskasz wytyczne do jego zoptymalizowania na podstawie analizy NLP od Surfer,",[54,29544,29545,29546,29551],{},"każdy tekst zamówiony do publikacji artykułu sponsorowanego zostanie napisany i zoptymalizowany przez copywriterów Linkhouse w oparciu o wytyczne z analizy ",[182,29547,29550],{"href":29548,"rel":29549},"https:\u002F\u002Fdocs.surferseo.com\u002Fhc\u002Fen-us\u002Farticles\u002F360017690019-What-is-NLP-",[349],"NLP"," Surfer.",[16,29553,29554,29555,29558,29559,29562],{},"Cały proces przedstawimy poniżej, ",[224,29556,29557],{},"jednak już teraz podkreślamy, że korzystanie z integracji jest zupełnie bezpłatne dla użytkowników Linkhouse."," Kupując publikację artykułu sponsorowanego otrzymujesz de facto ",[224,29560,29561],{},"darmowy kredyt analizy NLP z Surfera"," – możesz wykorzystać go sam do przygotowania tekstu lub użyje go copywriter Linkhouse tworząc Twój artykuł.",[16,29564,29565],{},"Wytyczne Surfer SEO pozwolą na optymalizację każdego tekstu pisanego i wgranego do Linkhouse pod kątem SEO, słów kluczowych i ich rozmieszczenia. Plugin Surfer SEO umieszczony jest bezpośrednio w panelu Linkhouse i nie wymaga posiadania subskrypcji Surfer SEO lub logowania się do oddzielnego narzędzia. ",[16,29567,29568],{},[32,29569],{"alt":34,"src":29570},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F06\u002FScreenshot-2021-06-17T084403.155-1024x442.png",[16,29572,29573],{},"Zobacz integrację w materiale video:",[16,29575,29576],{},[182,29577,29578],{"href":29578,"rel":29579},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F06\u002FFilm-Surfer-Test.mp4",[349],[12,29581,29583],{"id":29582},"integracja-linkhouse-i-surfer-seo-jak-działa-dla-reklamodawców",[224,29584,29585],{},"Integracja Linkhouse i Surfer SEO: jak działa dla reklamodawców?",[16,29587,29588],{},"Do momentu finalizacji zamówienia, żadne kroki się nie zmieniają – wystarczy dodać wybrane portale do koszyka i zapłacić za zamówienie. Następnie w panelu zamówień, pod menu “Dodaj wytyczne”, pojawią się dobrze znane opcje napisania tekstu. ",[220,29590,29592],{"id":29591},"dodaj-wytyczne-dostarczam-własny-tekst",[224,29593,29594],{},"Dodaj wytyczne -> Dostarczam własny tekst",[16,29596,29597],{},"W panelu dodawania tekstu, pojawia się nowe pole “Czy chcesz wykorzystać Surfer SEO?”. Jego zaznaczenie spowoduje załadowanie się widgetu Surfer SEO. Wykorzystanie Surfer SEO nie jest obowiązkowe i jak najbardziej nadal możesz opublikować tekst bez używania pluginu. ",[16,29599,29600],{},[224,29601,29602],{},"Jeśli jednak zdecydujesz się na przygotowanie tekstu z wytycznymi od Surfer SEO, to pojawi się kilka pól do wypełnienia.",[51,29604,29605,29611,29617],{},[54,29606,29607,29610],{},[224,29608,29609],{},"podaj słowo kluczowe"," – dla każdej publikacji możesz podać jedno słowo kluczowe, pod które zostaną stworzone wytyczne do optymalizacji",[54,29612,29613,29616],{},[224,29614,29615],{},"lokalizacja wyszukiwania słowa kluczowego"," – na jaką lokalizację chcesz “targetować” swój wpis? Na tej podstawie przygotowane zostaną wytyczne. ",[54,29618,29619,29622],{},[224,29620,29621],{},"czy chcesz ograniczyć liczbę słów?"," – to pole nie jest obowiązkowe. Jeżeli go nie wypełnisz, Surfer SEO automatycznie uzupełni liczbę słów kluczowych na podstawie wyników wyszukiwania Google i preferencji na tym bazujących)",[16,29624,29625,29626,29629],{},"Po wypełnieniu powyższych pól, wtyczka Surfer SEO rozpocznie generowanie wytycznych w ramach analizy NLP. ",[224,29627,29628],{},"Może potrwać to około minuty",", gdyż proces odbywa się z wykorzystaniem API Surfer SEO.",[16,29631,29632],{},[32,29633],{"alt":34,"src":29634},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F06\u002Fimage1-1024x378.png",[16,29636,29637,227],{},[224,29638,29639],{},"Pamiętaj! Do jednego edytora można utworzyć tylko jedne wytyczne, zmiana w jego obrębie nie będzie możliwa.",[16,29641,29642],{},"Plugin obejmuje wytyczne dotyczące słów kluczowych (zarówno ich rodzaju, jak i rozmieszczenia i ilości w tekście). Dzięki zastosowaniu wytycznych do tekstu, można w lepszy sposób zoptymalizować go pod wyniki wyszukiwania.",[16,29644,29645],{},"Tekst po napisaniu zatwierdzamy do kolejnych kroków, wybierając przycisk “Dalej”.",[220,29647,29649],{"id":29648},"dodaj-wytyczne-napisanie-tekstu-przez-linkhouse",[224,29650,29651],{},"Dodaj wytyczne -> Napisanie tekstu przez Linkhouse",[16,29653,29654,29655,227],{},"Jak zawsze, napisanie tekstu możesz zlecić także Linkhouse. ",[224,29656,29657],{},"W tym kroku, optymalizacja tekstu z wykorzystaniem Surfer SEO jest automatycznie dołączona do zlecenia napisania tekstu!",[16,29659,29660],{},"Oznacza to, że Twój tekst zostanie nie tylko świetnie napisany, ale i zoptymalizowany pod SEO zgodnie z wytycznymi Surfer SEO na bazie wybranego głównego słowa kluczowego, dodatkowych słów kluczowych, lokalizacji wyszukiwania słowa kluczowego i linków oraz anchorów, które chcesz zawrzeć w artykule. ",[16,29662,29663],{},[32,29664],{"alt":34,"src":29665},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F06\u002Fimage3-1024x209.png",[12,29667,29669],{"id":29668},"integracja-linkhouse-i-surfer-seo-jak-działa-dla-copywriterów",[224,29670,29671],{},"Integracja Linkhouse i Surfer SEO: jak działa dla copywriterów?",[16,29673,29674],{},"Integracja Linkhouse i Surfer SEO lekko modyfikuje panel copywriterów, jednak zmiany są niezwykle łatwe do przyswojenia. ",[16,29676,29677],{},"Kiedy copywriter otrzyma zlecenie, zaakceptuje je i rozpocznie właściwą pracę nad tekstem, zobaczy odświeżony edytor z pluginem Surfer SEO. Wytyczne przygotowywane są automatycznie na bazie zaleceń od klienta (słowa kluczowe i lokalizacja, czy długość wpisu wymagana przez Wydawcę), a zadaniem copywritera jest takim wytycznym sprostać. ",[16,29679,29680],{},"Nowe wytyczne stawiają przed copywriterami wymagania, które trzeba skompletować zanim dany copywriter “zakończy zlecenie”.",[16,29682,29683],{},[224,29684,29685],{},"Mamy nadzieję, że kolejna już integracja w naszym panelu zdecydowanie ułatwi pracę z tekstami i optymalizację treści!",{"title":34,"searchDepth":190,"depth":190,"links":29687},[29688,29689,29693],{"id":29531,"depth":190,"text":29534},{"id":29582,"depth":190,"text":29585,"children":29690},[29691,29692],{"id":29591,"depth":359,"text":29594},{"id":29648,"depth":359,"text":29651},{"id":29668,"depth":190,"text":29671},"2021-06-17","Nadejście lata to w Linkhouse także nadejście nowości – i to jakich! Mamy przyjemność zaprezentować integrację z Surfer SEO.  To w praktyce integracja z Content Editorem Surfer SEO, dostępnym be","\u002Fblog\u002Fimages\u002Fnowosc-w-linkhouse-integracja-z-surfer-seo.png",{},"\u002Fblog\u002Fnowosc-w-linkhouse-integracja-z-surfer-seo",{"title":29511,"description":29695},"blog\u002Fnowosc-w-linkhouse-integracja-z-surfer-seo","FF9sPTMYbzTxBAnUXRJpBELyk7uTg7NQneL9bIaNvUg",{"id":29703,"title":29704,"author":377,"body":29705,"category":852,"coverStyle":197,"date":29763,"description":29764,"excerpt":197,"extension":200,"image":29765,"meta":29766,"navigation":203,"path":29767,"readTime":370,"seo":29768,"seoDescription":197,"stem":29769,"__hash__":29770},"blog\u002Fblog\u002Fnowosci-linkhouse-porownanie-stron.md","Nowości Linkhouse: Porównanie Stron",{"type":9,"value":29706,"toc":29759},[29707,29710,29714,29717,29720,29725,29729,29732,29737,29740,29745,29748,29753,29756],[16,29708,29709],{},"W panelu Linkhouse wprowadziliśmy zupełnie nowy moduł – Porównanie Stron. Pozwoli on na jeszcze dokładniejsze wyselekcjonowanie i dopasowanie stron do potrzeb biznesowych.",[12,29711,29713],{"id":29712},"czym-jest-porównanie-stron","Czym jest Porównanie Stron?",[16,29715,29716],{},"Dzięki Porównaniu Stron, w łatwy sposób można porównać parametry stron z poziomu jednego widoku. ",[16,29718,29719],{},"Do porównania możesz dodać nieograniczoną liczbę witryn z Bazy Ofert Linkhouse, co pozwala na jeszcze lepszy dobór stron. Już nie musisz przełączać się między widokami i dokonywać ręcznych porównań, wszystko wyświetla się w module Porównania Stron. Pod uwagę bierzemy niemal 20 parameterów SEO, stale aktualizowanych w całej bazie.",[16,29721,29722],{},[224,29723,29724],{},"Moduł jest darmowy dla każdego użytkownika Linkhouse.",[12,29726,29728],{"id":29727},"jak-działa-porównanie-stron","Jak działa Porównanie Stron?",[16,29730,29731],{},"Porównanie Stron jest dostępne z poziomu Bazy Ofert w panelu Linkhouse. Aby dodać strony do porównania, zaznacz je za pomocą niebieskiego przycisku “Dodaj do porównania”.",[16,29733,29734],{},[32,29735],{"alt":34,"src":29736},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002FZrzut-ekranu-2021-05-11-o-12.00.19-1024x165.png",[16,29738,29739],{},"W analogiczny sposób postępujemy z każdą stroną, którą chcemy dodać do porównania. Następnie klikamy w zielony przycisk “Porównaj wybrane strony” w lewym dolnym rogu strony.",[16,29741,29742],{},[32,29743],{"alt":34,"src":29744},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002FZrzut-ekranu-2021-05-11-o-12.00.30-948x1024.png",[16,29746,29747],{},"Pojawi się nowe okno pop-up z łatwymi do porównania i analizy danymi, dotyczącymi uprzednio wybranych stron.",[16,29749,29750],{},[32,29751],{"alt":34,"src":29752},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F05\u002FZrzut-ekranu-2021-05-11-o-12.00.44-1024x501.png",[16,29754,29755],{},"Mamy nadzieję, że nowy moduł ułatwi Twoją codzienną pracę i wybieranie stron przez panel Linkhouse!",[16,29757,29758],{},"Przetestuj już teraz! >>",{"title":34,"searchDepth":190,"depth":190,"links":29760},[29761,29762],{"id":29712,"depth":190,"text":29713},{"id":29727,"depth":190,"text":29728},"2021-05-11","W panelu Linkhouse wprowadziliśmy zupełnie nowy moduł – Porównanie Stron. Pozwoli on na jeszcze dokładniejsze wyselekcjonowanie i dopasowanie stron do potrzeb biznesowych. Czym jest Porównanie S","\u002Fblog\u002Fimages\u002Fnowosci-linkhouse-porownanie-stron.webp",{},"\u002Fblog\u002Fnowosci-linkhouse-porownanie-stron",{"title":29704,"description":29764},"blog\u002Fnowosci-linkhouse-porownanie-stron","FmQG9BDfes3NWOK67TyzaTVQM2hel0WJAPS-kOyZdiI",{"id":29772,"title":29773,"author":377,"body":29774,"category":5880,"coverStyle":197,"date":29942,"description":29943,"excerpt":197,"extension":200,"image":29944,"meta":29945,"navigation":203,"path":29946,"readTime":5370,"seo":29947,"seoDescription":197,"stem":29948,"__hash__":29949},"blog\u002Fblog\u002Fseo-jako-kanal-dotarcia-do-klienta-b2b.md","SEO jako kanał dotarcia do klienta B2B",{"type":9,"value":29775,"toc":29933},[29776,29779,29785,29788,29794,29797,29800,29814,29817,29823,29826,29837,29843,29846,29852,29855,29869,29872,29875,29881,29884,29887,29893,29896,29910,29913,29917,29920],[16,29777,29778],{},"Przyjęło się, że aby dotrzeć do klienta B2B, należy się z nim spotkać osobiście, wypić kawę oraz przedstawić ofertę na żywo. W tym momencie (poniekąd z powodu pandemii COVID-19) dotarcie do klienta B2B odbywa się w sposób cyfrowy i zdigitalizowany. Pandemia sprawiła, że niektóre – już wcześniej obecne – trendy nabrały rozpędu, natomiast inne wyhamowały i usunęły się na dalszy plan. Organiczne wyniki wyszukiwania nigdy nie były traktowane priorytetowo (skandal!) jako kanał dotarcia do klienta B2B, jednak obecnie marketerzy spojrzeli na SEO w nowym świetle. Zobacz, jak zachować konkurencyjność!",[220,29780,29782],{"id":29781},"charakterystyka-klienta-b2b",[224,29783,29784],{},"Charakterystyka klienta B2B",[16,29786,29787],{},"W przeciwieństwie do biznesów B2C klient B2B charakteryzuje się niskim wolumenem wyszukiwań słów kluczowych oraz wysoką konkurencją na daną frazę kluczową. Z reguły sklep internetowy nakierowany na B2C ma dużo więcej ruchu pochodzącego z naturalnych wyników wyszukiwania i dużo więcej możliwości na dotarcie do potencjalnych klientów niż serwis skierowany do klienta B2B. Reasumując: mimo mniejszego ruchu produkty lub usługi skierowane do B2B są droższe, więc przy niewielkim ruchu inwestycja w SEO nadal będzie się opłacać.",[220,29789,29791],{"id":29790},"twórz-jakościowy-content",[224,29792,29793],{},"Twórz jakościowy content",[16,29795,29796],{},"Nadal częstym problemem SEO (który przekłada się na wątpliwą reputację tych działań) jest duża ilość niskiej jakości treści tworzonej dla klientów B2B. Treści na pierwszej stronie wyników wyszukiwania spełniają zalecenia Google, ale przy specyficznych branżach nie zawsze odpowiadają na pytania postawione przez użytkowników.",[16,29798,29799],{},"Jako marketingowiec B2B chcesz być na pierwszej stronie wyników wyszukiwania. W takim wypadku musisz tworzyć treści, które nie tylko będą dobrze rankować na słowa kluczowe, ale pozwolą też zaimponować odbiorcom na tyle dobrze, aby w późniejszym terminie stali się oni potencjalnymi klientami. Tylko w jaki sposób to osiągnąć? Przede wszystkim twórz treści dla profesjonalistów (nie pisz językiem dla laików), rozmawiaj jak profesjonalista z profesjonalistą. Możesz do tego wykorzystać analizę tekstów konkurencji, a następnie odpowiedzieć sobie na pytania:",[51,29801,29802,29805,29808,29811],{},[54,29803,29804],{},"Z czym się zgadzasz?",[54,29806,29807],{},"Z czym się nie zgadzasz?",[54,29809,29810],{},"Czego brakuje w tych tekstach?",[54,29812,29813],{},"Co według Ciebie warto w nich zmienić?",[16,29815,29816],{},"Takim sposobem stworzysz oryginalną treść, która mimo że będzie podobna do treści Twoich konkurentów, w dalszym ciągu będzie zawierała Twoje opinie, doświadczenia i przemyślenia. Twoje treści będą się wyróżniać! Dodatkowo Twoja firma (lub Ty jako osoba fizyczna) zbuduje swoją markę osobistą, a Ty zawidniejesz jako specjalista i ekspert w danej dziedzinie.",[220,29818,29820],{"id":29819},"docieraj-do-klienta-na-różnym-etapie-lejka-sprzedażowego",[224,29821,29822],{},"Docieraj do klienta na różnym etapie lejka sprzedażowego",[16,29824,29825],{},"Dzięki wartościowym treściom będziesz docierać do klienta na każdym etapie ścieżki zakupowej. Już wyjaśniam – lejek sprzedażowy możemy podzielić na 3 etapy (bez wchodzenia w szczegóły):",[678,29827,29828,29831,29834],{},[54,29829,29830],{},"Góra lejka – klienci będący na etapie rozglądania się za firmą, która może im pomóc w ich branży, nie słyszeli ani nie znają żadnej firmy spełniającej ich wymagania.",[54,29832,29833],{},"Środek lejka – klienci, którzy zapoznali się z wstępnymi ofertami firm, ale jeszcze nie podjęli decyzji.",[54,29835,29836],{},"Dół lejka – klienci, którzy wybrali 2-3 ostateczne oferty, o podjęciu współpracy zadecyduje najprawdopodobniej indywidualny detal.",[16,29838,29839,29840,1268],{},"Możemy z dużym prawdopodobieństwem założyć, że nie wszyscy Twoi potencjalni klienci znajdują się na dole lejka sprzedażowego. Z odpowiednim rodzajem treści (o którym wspominałem w poprzednim punkcie) możesz ich przenieść z góry na środek lub nawet dół lejka. Twoje treści, którymi dotrzesz do potencjalnych klientów, budują zaufanie oraz rozpoznawalność marki – gdy nadejdzie czas podjęcia decyzji, potencjalny użytkownik odruchowo przypomni sobie Twoją markę (tzw. świadomość ",[949,29841,29842],{},"Top of Mind",[16,29844,29845],{},"Takie działanie daje często przewagę nad konkurentami, gdy przychodzi czas na sfinalizowanie oferty. Zdarza się, że klient wie, czego szuka, zna oferty firm, ale nie potrafi podjąć ostatecznej decyzji – w tym momencie Twoje wartościowe treści, które zawierają Twoje oryginalne pomysły, mogą mu pomóc zdecydować się na wybranie właśnie Ciebie.",[220,29847,29849],{"id":29848},"generuj-leady-dzięki-działaniom-contentowym",[224,29850,29851],{},"Generuj leady dzięki działaniom contentowym",[16,29853,29854],{},"Jak wyżej wspomniałem, dzięki odpowiedniemu contentowi możemy docierać do klientów na różnym etapie lejka sprzedażowego. Klient na dole lejka sprzedażowego, gotowy do sfinalizowania transakcji, szuka informacji, które pomogą mu podjąć ostateczną decyzję. W tym momencie często wyszukiwanymi hasłami mogą być:",[51,29856,29857,29860,29863,29866],{},[54,29858,29859],{},"narzędzia.",[54,29861,29862],{},"alternatywa.",[54,29864,29865],{},"zamiennik.",[54,29867,29868],{},"opinie.",[16,29870,29871],{},"Jako specjalista SEO powinieneś tak tworzyć content, aby docierać właśnie do tych klientów. Często jest tak, że klient już jest na dole lejka sprzedażowego, a tym, czego od Ciebie potrzebuje, jest przekonanie go do zakupu Twojego produktu poprzez odpowiednio dobraną strategię contentową.",[16,29873,29874],{},"Dodatkowo nie sama treść się liczy, ale również zawartość zakładki z treścią. W treść warto wpleść baner z odpowiednim CTA, aby klienci po skonsumowaniu treści mogli od razu i w łatwy sposób nawiązać kontakt. Nie umieszczaj jednak banera na samej górze – przez takie umiejscowienie użytkownik może odnieść wrażenie, że ściągnąłeś go tutaj jedynie w celu sprzedania swoich usług. Pozwól użytkownikowi zapoznać się z częścią treści (około 30–40%), a dopiero wtedy umieść baner, który reklamuje Twoje usługi. Czytelnicy powinni mieć wrażenie, że priorytetem jest wartość, którą pozyskają z treści, a nie sprzedanie im usług.",[220,29876,29878],{"id":29877},"unikaj-omawiania-zbyt-wielu-podstawowych-tematów",[224,29879,29880],{},"Unikaj omawiania zbyt wielu podstawowych tematów",[16,29882,29883],{},"W B2B często zdarza się, że idealni nabywcy to doświadczeni specjaliści. Charakteryzuje się to tym, że nie potrzebują treści i wpisów blogowych na podstawowe tematy. Zamiast tracić czas i moce przerobowe na zagadnienia dla laików warto skupić się na ważniejszych oraz bardziej złożonych tematach – całkowicie ignorując wolumen ich wyszukiwania.",[16,29885,29886],{},"Na pierwszy rzut oka takie słowa kluczowe mogą wydawać się nieatrakcyjne, ale docelowi klienci właśnie tego szukają. Przy planowaniu strategii nie daj się rozproszyć przez słowa kluczowe o dużej liczbie wyszukiwań, ale niekoniecznie trafiające do klienta końcowego. Skup się na frazach, które Ty jako klient wpisałbyś w wyszukiwarkę, aby znaleźć swojego dostawcę usług.",[220,29888,29890],{"id":29889},"zadbaj-o-techniczny-aspekt-domeny",[224,29891,29892],{},"Zadbaj o techniczny aspekt domeny",[16,29894,29895],{},"Nawet witryny z najbardziej wartościowymi treściami oraz najlepszymi usługami na rynku nie będą wyświetlać się wysoko w SERP, gdy nie zadbamy o techniczną część domeny. Pamiętaj, aby nie pomijać tego elementu. Zadbaj o:",[51,29897,29898,29901,29904,29907],{},[54,29899,29900],{},"Meta title oraz description.",[54,29902,29903],{},"Szeroko pojęty UX witryny.",[54,29905,29906],{},"Szybkość ładowania strony internetowej.",[54,29908,29909],{},"Hierarchię nagłówków.",[16,29911,29912],{},"Dodatkowo warto zadbać również o linkowanie zewnętrzne. Przy tworzeniu jakościowych treści linki z zewnętrznych domen powinny zacząć pojawiać się w sposób naturalny po zbudowaniu odpowiedniego autorytetu oraz pozycji eksperta w sieci.",[12,29914,29915],{"id":817},[224,29916,818],{},[16,29918,29919],{},"SEO daje wiele możliwości dotarcia do klienta B2B – mimo iż liczba i potencjał wyszukiwań wpisywanych fraz bywa relatywnie nieduża. Przede wszystkim skup się na wartościowych treściach, dobieraj tak strategię fraz kluczowych, aby dawały realne korzyści Twojej firmie, a nie tylko „puste” wizyty z wyników wyszukiwania. Buduj pozycję eksperta w sieci (lub markę osobistą) poprzez odpowiadanie treściami na problemy użytkowników. Dodatkowo w treści dodaj baner z CTA, aby generować wysokiej jakości leady. Skup się na obszernych i ważniejszych tematach, pisz jak profesjonalista z profesjonalistą. Nie zapominaj również o technicznych aspektach witryny oraz takich, dzięki którym przeglądanie serwisu nie będzie trudne dla użytkownika.",[16,29921,29922,29923,29926,29927,29932],{},"Autor: ",[224,29924,29925],{},"Maciej Orpik"," – SEO Specialist w ",[182,29928,29931],{"href":29929,"rel":29930},"https:\u002F\u002Fwww.mbridge.pl",[349],"MBridge – Marketing Experts",". Do działań SEO podchodzi w sposób holistyczny, przede wszystkim stawiając na zadowolenie Klienta. Jest zwolennikiem działań on-site oraz optymalizacji technicznej. Prywatnie fan piłki nożnej.",{"title":34,"searchDepth":190,"depth":190,"links":29934},[29935,29936,29937,29938,29939,29940,29941],{"id":29781,"depth":359,"text":29784},{"id":29790,"depth":359,"text":29793},{"id":29819,"depth":359,"text":29822},{"id":29848,"depth":359,"text":29851},{"id":29877,"depth":359,"text":29880},{"id":29889,"depth":359,"text":29892},{"id":817,"depth":190,"text":818},"2021-05-07","Przyjęło się, że aby dotrzeć do klienta B2B, należy się z nim spotkać osobiście, wypić kawę oraz przedstawić ofertę na żywo. W tym momencie (poniekąd z powodu pandemii COVID-19) dotarcie do klienta B2","\u002Fblog\u002Fimages\u002Fseo-jako-kanal-dotarcia-do-klienta-b2b.webp",{},"\u002Fblog\u002Fseo-jako-kanal-dotarcia-do-klienta-b2b",{"title":29773,"description":29943},"blog\u002Fseo-jako-kanal-dotarcia-do-klienta-b2b","hA67T3Z-acsiQJcqUFnMKnC5Kp2QSULQOSVTsTsly6w",{"id":29951,"title":29952,"author":377,"body":29953,"category":24698,"coverStyle":197,"date":30406,"description":30407,"excerpt":197,"extension":200,"image":30408,"meta":30409,"navigation":203,"path":30410,"readTime":14147,"seo":30411,"seoDescription":197,"stem":30412,"__hash__":30413},"blog\u002Fblog\u002Fskuteczna-kampania-e-pr.md","Skuteczna kampania e-PR",{"type":9,"value":29954,"toc":30385},[29955,29960,29966,29977,29988,29995,30001,30007,30021,30027,30033,30039,30046,30052,30058,30063,30069,30075,30081,30096,30099,30105,30118,30124,30144,30150,30156,30169,30175,30191,30194,30200,30207,30224,30230,30233,30243,30249,30260,30263,30269,30286,30289,30294,30300,30306,30350,30355,30361,30368,30371,30377],[16,29956,29957],{},[224,29958,29959],{},"Z czym kojarzy Ci się skuteczna kampania w internecie? Jestem przekonany, że utożsamiasz ją z osiągniętym sukcesem. Zazwyczaj jest to realizacja celu założonego przed startem – jeśli chodzi o PR, może być to np. zwiększenie świadomości marki lub stworzenie viralowej treści, która porwała tłumy. Gdzie zaplanować tego typu działania i jak je prawidłowo analizować? Jak wykorzystać e-PR w praktyce? Czym w ogóle jest public relations w sieci? Dowiesz się już za chwilę!",[12,29961,29963],{"id":29962},"czy-public-relations-i-marketing-internetowy-są-tym-samym",[224,29964,29965],{},"Czy public relations i marketing internetowy są tym samym?",[16,29967,29968,29969,29972,29973,29976],{},"Rozważania na ten temat znajdziesz w większości książek, które próbują okiełznać definicje marketingu i public relations. Podjąłem się podobnego wyzwania – koniec końców na pytanie z nagłówka można odpowiedzieć jednym zdaniem: „",[949,29970,29971],{},"I tak, i nie","”. Albo cytując branżowy, pozycjonerski klasyk: ",[949,29974,29975],{},"„To zależy","”. Ale do sedna…",[16,29978,29979,29980,29984,29985,227],{},"Czym właściwie jest public relations? Czy nadal da się oddzielać PR online od tego offline? Czy pijar to nadrzędna dziedzina względem marketingu? Gdzie kończy się PR, a zaczyna branding? Podobnych pytań można zadać jeszcze wiele i dyskusje na te tematy mogłyby trwać wiele godzin. Bo ilu ekspertów, tyle opinii. Jedni sądzą, że marketing jest szerszym pojęciem, inni skłaniają się raczej ku temu, że e-PR to całość komunikacji w internecie, która „rządzi” też ",[182,29981,29983],{"href":5111,"rel":29982},[349],"content marketingiem"," i pozycjonowaniem stron. ",[224,29986,29987],{},"Według mnie – nie ma jednej, wyraźnej linii oddzielającej e-PR od marketingu internetowego.",[16,29989,29990,29991,29994],{},"Obecnie w działaniach reklamowych i promocyjnych w sieci granice zacierają się na wielu frontach, dlatego coraz rzadziej powinno się szufladkować i klasyfikować konkretne narzędzia wg schematów. Tym bardziej że łatwiej wyjaśnić, czym nie jest public relations i marketing, niż przypisywać im konkretne etykiety. Przyjmuję więc, zgodnie z kierunkiem wyznaczonym przez Institute of Public Relations, że ",[224,29992,29993],{},"e-PR to świadome, konsekwentne budowanie wizerunku marki i nawiązywanie z internautami pozytywnych relacji, które można budować na różne sposoby",". Jednak jak to robić skutecznie i z głową?",[12,29996,29998],{"id":29997},"o-czym-trzeba-pamiętać-planując-strategię-e-pr",[224,29999,30000],{},"O czym trzeba pamiętać, planując strategię e-PR?",[220,30002,30004],{"id":30003},"po-pierwsze-stwórz-personę",[224,30005,30006],{},"Po pierwsze, stwórz personę",[16,30008,30009,30010,30013,30014,10027,30017,30020],{},"Możesz to zrobić metodą „długopisowo-kartkową”, czyli totalnie analogowo i klasycznie, ale też za pomocą narzędzi w przeglądarce – ",[949,30011,30012],{},"HubSpot – Make My Persona"," albo ",[949,30015,30016],{},"Personaapp",[224,30018,30019],{},"W telegraficznym skrócie – chodzi o stworzenie modelu idealnego klienta z Twojej grupy docelowej"," na podstawie rozszerzonych danych demograficznych i emocji kierujących tą osobą. Opieraj się na mocnych przesłankach, żeby stawiać trafne wnioski.",[220,30022,30024],{"id":30023},"po-drugie-dopasuj-styl-komunikacji-do-grupy-docelowej",[224,30025,30026],{},"Po drugie, dopasuj styl komunikacji do grupy docelowej",[16,30028,30029,30030],{},"Odpowiednia treść jest dopasowana zarówno do stylu komunikowania się Twoich odbiorców na co dzień, jak i stosowana w konkretnych kanałach. ",[224,30031,30032],{},"Komunikaty powinny się od siebie różnić – w zależności od  miejsca, w którym je umieszczasz.",[220,30034,30036],{"id":30035},"po-trzecie-wyznacz-cele-według-zasady-smart",[224,30037,30038],{},"Po trzecie, wyznacz  cele według zasady SMART",[16,30040,30041,30042,30045],{},"Samo założenie, że interesuje Cię budowa pozytywnego wizerunku marki, zmiana jej postrzegania u internautów, czy też zwiększenie rozpoznawalności w sieci, jest zbyt ogólne. ",[224,30043,30044],{},"Określ dokładnie – najlepiej wskaźnikiem liczbowym – czym dla Ciebie jest zwiększenie zainteresowania, wzrost znaczenia Twojej marki i jak ma się to przełożyć na zysk."," Wybierz przedział czasu lub konkretną datę, do kiedy chcesz dokonać interesującej Cię zmiany. Cele mogą być różne – wszystko zależy od specyfiki Twojego biznesu, branży, w której działasz i wynikających z tego potrzeb.",[220,30047,30049],{"id":30048},"po-czwarte-przeprowadź-audyt",[224,30050,30051],{},"Po czwarte, przeprowadź audyt",[16,30053,30054,30057],{},[224,30055,30056],{},"Sprawdź, jak do tej pory działano w firmie – co robili Twoi poprzednicy, jaki przyniosło to efekt i czy wywołało negatywne skutki."," Czy wyznaczenie celów i ich analizę przeprowadzono prawidłowo? Pamiętaj, że racjonalna ocena minionych działań to spore wyzwanie, ale podjęcie tej rękawicy na pewno się opłaci.",[16,30059,30060],{},[32,30061],{"alt":34,"src":30062},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002F1024-x-1024-1.jpg",[12,30064,30066],{"id":30065},"gdzie-i-jak-możesz-prowadzić-działania-e-pr",[224,30067,30068],{},"Gdzie i jak możesz prowadzić działania e-PR?",[16,30070,30071,30072],{},"W tym momencie musisz mieć świadomość, że klasyczne działania public relations znane z mediów „sprzed internetu” w XXI wieku już nie wystarczą. Wysyłka informacji prasowych do redakcji, nawiązywanie kontaktów wyłącznie z dziennikarzami i publikacja lakonicznego komunikatu na firmowej stronie internetowej nie mogą nosić miana e-PR. Oczywiście celowo „spłaszczam” tę perspektywę, aby pokazać Ci, że media relations, jako jedna z głównych gałęzi z PR-u, to obecnie coś więcej niż ciągłe bycie na łączach z redaktorami rozsianymi po całej Polsce. Oni w internecie częściowo… odeszli w odstawkę – taka jest brutalna prawda. ",[224,30073,30074],{},"Gdzie więc warto prowadzić działania e-PR i jakie kanały komunikacji wykorzystywać?",[220,30076,30078],{"id":30077},"postaw-na-newslettery-i-mailingi",[224,30079,30080],{},"Postaw na newslettery i mailingi",[16,30082,30083,30084,947,30092,30095],{},"Tego, czym są newslettery, nie trzeba tłumaczyć żadnemu marketerowi. Chyba nie ma osoby, która świadomie i aktywnie posługuje się skrzynką e-mail, a nie zapisała się do choć jednego newslettera. Co mówią liczby? Według ",[949,30085,30086,30087],{},"Raportu XV edycji ",[182,30088,30091],{"href":30089,"rel":30090},"https:\u002F\u002Fsare.pl\u002Fblog\u002Fsare\u002FRaport-Badania-poczty-elektronicznej)",[349],"Badania wykorzystania poczty elektronicznej w Polsce",[224,30093,30094],{},"aż 77% użytkowników chętnie subskrybuje newslettery",", które regularnie przygotowuje jedynie 21% firm. ",[16,30097,30098],{},"Podstawowy wniosek nasuwa się od razu – myślisz o e-PR, postaraj się o własny newsletter, zarówno dla klientów, jak i partnerów biznesowych. Będziesz wtedy o krok przed konkurencją!",[220,30100,30102],{"id":30101},"strona-internetowa-pewnie-że-tak",[224,30103,30104],{},"Strona internetowa? Pewnie, że tak!",[16,30106,30107,30108,30117],{},"Co prawda nie mam jeszcze trzydziestki na karku, ale pamiętam czasy, gdy w branżowych publikacjach przytaczano badania i wysuwano tezy o tym, że firmowe strony internetowe powoli stają się koniecznością, a nie opcjonalnym narzędziem komunikacji. ",[224,30109,30110,30111,30116],{},"Obecnie takich rozważań już nie ma – w KRD jest zarejestrowanych prawie ",[182,30112,30115],{"href":30113,"rel":30114},"https:\u002F\u002Fwww.dns.pl\u002Fstatystyki\u002Fliczba_aktywnych_nazw_domeny_pl_z_podzia%C5%82em_na_strefy",[349],"2 500 000 domen z końcówką"," „.pl”"," z czego dużą częścią są strony firmowe. W IV kwartale 2020 roku organizacje stanowiły niecałe 65% właścicieli polskich domen, a osoby fizyczne około 35%.",[687,30119,30121],{"id":30120},"co-na-stronie-internetowej-może-być-elementem-e-pr-u",[224,30122,30123],{},"Co na stronie internetowej może być elementem e-PR-u?",[51,30125,30126,30132,30138],{},[54,30127,30128,30131],{},[224,30129,30130],{},"Artykuły blogowe"," – jako baza wiedzy, teksty poradnikowe.",[54,30133,30134,30137],{},[224,30135,30136],{},"Treści copywritingowe"," – budujące pozytywne odczucia jeszcze przed kupnem produktu, wyjaśniające jego użytkowanie od A do Z.",[54,30139,30140,30143],{},[224,30141,30142],{},"Dedykowane zakładki"," – np. Dla mediów, O firmie, Informacje prasowe itp., gdzie opinia publiczna, instytucje, partnerzy biznesowi i dziennikarze na bieżąco zapoznają się z aktualnościami dotyczącymi firmy.",[220,30145,30147],{"id":30146},"social-media-czyli-must-have-nie-tylko-w-2021",[224,30148,30149],{},"Social media, czyli must have (nie tylko) w 2021",[16,30151,30152,30153,8819],{},"W mediach społecznościowych kluczowa jest rozmowa z odbiorcami. ",[224,30154,30155],{},"W ramach e-pijaru prowadź oficjalne profile firmowe, buduj zaangażowane społeczności –  poprzez mikroblogi oraz działania na branżowych forach.",[16,30157,30158,30159,30162,30163,30168],{},"Odpowiadaj na pytania, komentarze, bądź obecny, pokazuj się! Docieraj do swoich konsumentów dokładnie tam, gdzie spędzają czas i udzielają się w internecie. Według raportu PwC „",[949,30160,30161],{},"Polacy na zakupach","” aż ",[182,30164,30167],{"href":30165,"rel":30166},"https:\u002F\u002Fwww.pwc.pl\u002Fpl\u002Fpdf\u002Fpolacy-na-zakupach-raport-pwc-2018.pdf",[349],"58% rodaków"," szuka inspiracji w socialach – dlatego czas najwyższy, żeby pojawić się w nich z przytupem. Możliwości jest mnóstwo – począwszy od Facebooka i Instagrama, przez Wykop, kończąc na Pintereście czy TikToku. Nic tylko wybierać!",[220,30170,30172],{"id":30171},"zaangażuj-influencera",[224,30173,30174],{},"Zaangażuj influencera",[16,30176,30177,30178,30181,30182],{},"Influencerów znajdziesz na różnych platformach. Mogą być określani również jako liderzy opinii, maveni, czyli kolokwialnie znawcy, więc – bez grama ironii – specjaliści w swoich niszach. Siła przekazu takich osób jest ogromna, co pokazują także budżety firm przeznaczane na taką promocję i idąca za tym wiara w skuteczność poczynionych inwestycji. Według badania ",[949,30179,30180],{},"The State of Influencer Marketing 2021: Benchmark Report"," w 2021 roku aż 59% przedsiębiorców wygospodarowało odrębny budżet na przygotowywanie contentu, ",[224,30183,30184,30185,30190],{},"a ",[182,30186,30189],{"href":30187,"rel":30188},"https:\u002F\u002Finfluencermarketinghub.com\u002Finfluencer-marketing-benchmark-report-2021\u002F",[349],"75% z nich"," chce przeznaczyć jego część stricte na współpracę i kampanie wizerunkowe z influencerami.",[16,30192,30193],{},"Tworzenie relacji za pomocą osób lubianych w konkretnych kręgach okazuje się strzałem w dziesiątkę. Prognoza na przyszłość jest tylko jedna – influencerzy nadal będą zyskiwać jako ważna część działań pijarowych. Niech ich moc będzie z Tobą!",[220,30195,30197],{"id":30196},"podpatruj-konkurencję",[224,30198,30199],{},"Podpatruj konkurencję",[16,30201,30202,30203,30206],{},"Podobno ",[949,30204,30205],{},"everything is a copy of a copy, of a copy, of a copy","… Jednak w analizie działań konkurencji nie chodzi o bezmyślne powielanie schematów, a po prostu o podejrzenie, jak z e-PR radzą sobie firmy, które bezpośrednio chcą Ci „podebrać” klienta. ",[16,30208,30209,30210,30213,30214,30217,30218,10027,30221],{},"Polub profile ",[949,30211,30212],{},"firmy X"," w mediach społecznościowych, zapisz się do newslettera ",[949,30215,30216],{},"marki Y",", poczytaj bloga ",[949,30219,30220],{},"przedsiębiorstwa Z",[224,30222,30223],{},"Spędź czas u konkurencji, a zobaczysz też, czego jej brakuje. W taki prosty sposób znajdziesz swoją niszę i świetnie wykorzystasz ją w praktyce.",[220,30225,30227],{"id":30226},"content-publishing-is-king",[224,30228,30229],{},"Content publishing is king!",[16,30231,30232],{},"Publikowanie zarówno eksperckich, jak i poradnikowych treści na zewnętrznych portalach to, oprócz budowania mocnego profilu linkowego i docierania do nowych odbiorców, świetny sposób na sprawne media relations na miarę XXI wieku. ",[16,30234,30235,30242],{},[224,30236,30237,30238,30241],{},"Zewnętrzne, branżowe portale chętnie będą z Tobą współpracowały, jeśli dostarczysz im jakościowy content – ciekawy ",[182,30239,7953],{"href":5156,"rel":30240},[349],", e-book, materiały video czy viralową informację."," Gdzie znajdziesz bazę serwisów, które dopasujesz do swoich potrzeb? Proste rozwiązania są najlepsze – dlatego polecam również Linkhouse. 🙂",[220,30244,30246],{"id":30245},"opinia-opinii-nierówna",[224,30247,30248],{},"Opinia opinii nierówna",[16,30250,30251,30252,30255,30256,30259],{},"Spiegel Research Center podał w raporcie ",[949,30253,30254],{},"How Online Reviews Influence Sales,"," że 95% osób zapoznaje się z dostępnymi opiniami internautów przed ostatecznym kliknięciem „Kup teraz”, a pokazanie minimum 5 opinii w sklepie może podnieść konwersję aż o ok. 270%. ",[224,30257,30258],{},"Jeśli prowadzisz e-commerce, załóż profile w porównywarkach cenowych"," (np. Ceneo, Skąpiec, Nokaut), gdzie użytkownicy mogą dodawać swoje recenzje do zakupów, a Ty zaprezentujesz je na stronie dzięki dedykowanym widżetom. ",[16,30261,30262],{},"Dodatkowo pamiętaj o umożliwieniu oceny Twojej marki na Facebooku, a także na wizytówce Google Moja Firma. Przypominaj o tym klientom w newsletterach, wysyłkach SMS, powiadomieniach, a także podczas wizyt w stacjonarnej siedzibie firmy. Możesz zachęcić ich do napisania kilku miłych słów drobnym rabatem. ",[220,30264,30266],{"id":30265},"inwestuj-w-nowe-formy-przekazu",[224,30267,30268],{},"Inwestuj w nowe formy przekazu",[16,30270,30271,30274,30275,30280,30281],{},[224,30272,30273],{},"Content video i podcasty rządzą światem."," Skorzystaj więc z możliwości, które niosą! Polacy mają w 2021 roku oglądać różnego rodzaju filmiki około ",[182,30276,30279],{"href":30277,"rel":30278},"https:\u002F\u002Fwww.zenithmedia.pl\u002Fczas-ogladania-tresci-video-line-osiagnie-w-polsce-w-2021-roku-70-minut-dziennie\u002F",[349],"70 minut dziennie",", a konsumpcja podcastów wzrasta w zawrotnym tempie, bo aż o około ",[182,30282,30285],{"href":30283,"rel":30284},"https:\u002F\u002Fspotify.prowly.com\u002F105096-popularnosc-podcastow-rosnie-w-zawrotnym-tempie-spotify-prezentuje-najnowsze-dane",[349],"300%.",[16,30287,30288],{},"Co będzie wisienką na torcie? Wszelkiego rodzaju webinary, szkolenia online, darmowe dzielenie się wiedzą. Podczas pandemii to jedne z najczęściej wykorzystywanych narzędzi e-PR!",[16,30290,30291],{},[32,30292],{"alt":34,"src":30293},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002F1024-x-1024-2.jpg",[12,30295,30297],{"id":30296},"jak-i-czym-mierzyć-działania-e-pr",[224,30298,30299],{},"Jak i czym mierzyć działania e-PR?",[16,30301,30302,30303],{},"Jeśli masz już pomysł na kampanię e-PR i wiesz, jakimi kanałami komunikacji trafisz do  odbiorców, nadszedł czas na zaplanowanie szczegółowej analizy działań. ",[224,30304,30305],{},"W jaki sposób mierzyć skuteczność realizowanych aktywności w internecie? Jakie wskaźniki będą przydatne w ocenie efektywności kampanii public relations w sieci?",[51,30307,30308,30314,30320,30326,30332,30338,30344],{},[54,30309,30310,30313],{},[224,30311,30312],{},"Liczba publikacji w mediach zewnętrznych"," – szczególnie ważna wtedy, gdy wysyłasz informacje prasowe i zależy Ci na dotarciu do jak największej grupy serwisów.",[54,30315,30316,30319],{},[224,30317,30318],{},"Ekwiwalent reklamowy"," – czyli wycena tego, ile kosztowałaby reklama, gdyby content był publikowany jako treści stricte promocyjne. ",[54,30321,30322,30325],{},[224,30323,30324],{},"Liczba odwiedzin na stronie internetowej"," – np. unikalni użytkownicy konkretnego artykułu blogowego – z wejść organicznych wspartych pozycjonowaniem, ale też dzięki reklamom Google i Facebook Ads. Do mierzenia sprawdzi się prawidłowo skonfigurowany Google Analytics z wykorzystaniem średniego czasu przebywania na podstronie z wpisem.",[54,30327,30328,30331],{},[224,30329,30330],{},"Liczba odnośników prowadzących do firmowej strony"," – znajdziesz je w Google Search Console. Linki przychodzące można ocenić pod kątem liczby, ale również ich siły w działaniach SEO.",[54,30333,30334,30337],{},[224,30335,30336],{},"Liczba interakcji"," – czyli wszystkie komentarze, udostępnienia, polubienia i tym podobne wskaźniki pokazujące zaangażowanie użytkowników – zarówno mediów społecznościowych, jak i czytelników bloga.",[54,30339,30340,30343],{},[224,30341,30342],{},"Liczba wzmianek"," – liczba konkretnych słów kluczowych (w tym nazwy marki lub produktu), hasztagów, dodanych opinii – do tego niezbędne są narzędzia do monitoringu mediów, w tym np. BRAND24, SentiOne czy Unamo.",[54,30345,30346,30349],{},[224,30347,30348],{},"Pogłębione analizy"," – jakościowe, w tym np. spotkania fokusowe, ale również inne badania – takie jak eye-tracking, sprawdzające reakcję i skupienie na konkretnych elementach komunikatów w internecie (sposób czytania, czas oraz uwaga czytelnika skupiona w danym miejscu). Porównuj dane sprzed kampanii i po niej – np. liczbę followersów, subskrybentów, osób wykupujących prenumeratę, zapisów do newslettera.",[16,30351,30352],{},[32,30353],{"alt":34,"src":30354},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002F1024-x-1024-3.jpg",[12,30356,30358],{"id":30357},"sprawdzaj-trendy-określaj-zagrożenia-e-pr-nie-gryzie",[224,30359,30360],{},"Sprawdzaj trendy, określaj zagrożenia – e-PR nie gryzie!",[16,30362,30363,30364,30367],{},"Podobno typowemu marketingowi bliżej do sprzedaży, a public relations do budowania więzi – Tobie pozostawiam wyrobienie sobie własnego zdania. Według mnie, to jednak właśnie ",[224,30365,30366],{},"e-PR pozwala na wytworzenie pozytywnych skojarzeń z marką, a jednocześnie na wypracowanie kontaktów z partnerami – dziennikarzami, influencerami, a także klientami."," Doskonale wiesz, że internet sam w sobie jest intertekstualnym medium, które daje wiele możliwości. Wykracza poza przyjęte schematy, łącząc radio, telewizję oraz klasyczną prasę. Dlatego relacje z marką i pozytywne odczucia wobec niej można budować na wiele sposobów. Nie ma złotego środka, który działa niezależnie od okoliczności – ważna jest komunikacja dwustronna, dialog z odbiorcami, elastyczność i bieżąca analiza kampanii. Postaraj się więc okiełznać pijar – bo naprawdę warto i jest to opłacalne!",[16,30369,30370],{},"O autorze:",[16,30372,30373,30376],{},[224,30374,30375],{},"Maciej Tomczyk, Lider Zespołu Content Marketingu w Grupie TENSE",". W branży od wielu lat – jednak od zawsze najbardziej związany z pisaniem. Choć obecnie trochę dalej mu do klawiatury, nadal uważa, że ciekawa treść to podstawa. Kieruje się tym w codziennej pracy, starając się zaskakiwać czymś nowym – nie tylko swoich klientów czy współpracowników. Po godzinach pracy wsiada na rower w towarzystwie ulubionej muzyki. ",[16,30378,30379,30384],{},[182,30380,30383],{"href":30381,"rel":30382},"https:\u002F\u002Fwww.grupa-tense.pl\u002F",[349],"Grupa TENSE"," – poznańska agencja marketingu internetowego, która od 2009 roku pomaga zarówno lokalnym, jak i ogólnopolskim firmom w budowaniu rozpoznawalności w internecie. Jej głównymi obszarami działalności są: pozycjonowanie (SEO), kampanie reklamowe oraz content marketing.  ​",{"title":34,"searchDepth":190,"depth":190,"links":30386},[30387,30388,30394,30404,30405],{"id":29962,"depth":190,"text":29965},{"id":29997,"depth":190,"text":30000,"children":30389},[30390,30391,30392,30393],{"id":30003,"depth":359,"text":30006},{"id":30023,"depth":359,"text":30026},{"id":30035,"depth":359,"text":30038},{"id":30048,"depth":359,"text":30051},{"id":30065,"depth":190,"text":30068,"children":30395},[30396,30397,30398,30399,30400,30401,30402,30403],{"id":30077,"depth":359,"text":30080},{"id":30101,"depth":359,"text":30104},{"id":30146,"depth":359,"text":30149},{"id":30171,"depth":359,"text":30174},{"id":30196,"depth":359,"text":30199},{"id":30226,"depth":359,"text":30229},{"id":30245,"depth":359,"text":30248},{"id":30265,"depth":359,"text":30268},{"id":30296,"depth":190,"text":30299},{"id":30357,"depth":190,"text":30360},"2021-04-30","Z czym kojarzy Ci się skuteczna kampania w internecie? Jestem przekonany, że utożsamiasz ją z osiągniętym sukcesem. Zazwyczaj jest to realizacja celu założonego przed startem – jeśli chodzi o PR, może","\u002Fblog\u002Fimages\u002Fskuteczna-kampania-e-pr.webp",{},"\u002Fblog\u002Fskuteczna-kampania-e-pr",{"title":29952,"description":30407},"blog\u002Fskuteczna-kampania-e-pr","ex378uCgNDsPZlhiGgHtJVXTIdFjhj2R96BJ4W8-5Q0",{"id":30415,"title":30416,"author":377,"body":30417,"category":5880,"coverStyle":197,"date":30580,"description":30581,"excerpt":197,"extension":200,"image":30582,"meta":30583,"navigation":203,"path":30584,"readTime":858,"seo":30585,"seoDescription":197,"stem":30586,"__hash__":30587},"blog\u002Fblog\u002Fserwis-na-wordpress.md","Serwis na WordPress — o czym warto pamiętać pod kątem SEO?",{"type":9,"value":30418,"toc":30571},[30419,30424,30431,30435,30438,30446,30450,30453,30458,30461,30465,30468,30474,30478,30481,30498,30521,30525,30528,30532,30541,30544,30561,30565],[16,30420,30421],{},[32,30422],{"alt":34,"src":30423},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage2-3-1024x661.png",[16,30425,30426,30427,30430],{},"WordPress to zwykle co najmniej dobry wybór jako silnik będący podstawą tworzonej strony ",[182,30428,10026],{"href":10024,"rel":30429},[349],". Ze względu na swoją popularność posiada dziesiątki tysięcy wtyczek i modyfikacji, co pozwala na dostosowanie go do potrzeb prawie każdego, kto chce zaistnieć w Internecie. Ułatwia to również duża dostępność specjalistów na rynku. Tworząc serwis www na WordPressie warto abyś pamiętał o jego optymalizacji pod zalecenia wyszukiwarki Google – w tym artykule postaram się przybliżyć Ci podstawowe rozwiązania oraz zwrócić uwagę na pewne aspekty, które warto sprawdzić na stronie.",[12,30432,30434],{"id":30433},"podstawowa-wtyczka-seo","“Podstawowa” wtyczka SEO",[16,30436,30437],{},"Jeżeli jesteś mniej doświadczonym użytkownikiem “Wordpressa”, to zdecydowanie powinieneś zacząć od instalacji wtyczki, która ułatwia optymalizację podstawowych elementów strony takich jak tytuły stron, ustawienia indeksacji, meta dane, tagi kanoniczne, breadcrumbs, robots.txt czy mapa strony. ",[16,30439,30440,30441,1268],{},"Najpopularniejszymi rozwiązaniami są Yoast SEO, All in One SEO oraz zdobywający coraz większą popularność Rank Math SEO. Sam najczęściej korzystam z wtyczki Yoast, która przy serwisach o standardowej strukturze w zupełności zdaje egzamin i zapewnia wszelkie niezbędne funkcjonalności, dodatkowo pozwala na niestandardowe rozwiązania z wykorzystaniem pliku function.php (więcej na temat niestandardowych ",[182,30442,30445],{"href":30443,"rel":30444},"https:\u002F\u002Fzeid.pl\u002Fpozycjonowanie-wordpress\u002F",[349],"rozwiązań SEO na WordPress przeczytasz na moim blogu Zeid.pl",[220,30447,30449],{"id":30448},"pamiętaj-o-odblokowaniu-robotów","Pamiętaj o odblokowaniu robotów",[16,30451,30452],{},"Problemem, z których spotykam się od czasu do czasu na w miarę świeżych (czasem nawet półrocznych!) stronach jest pozostawiona przez twórców strony blokada robotów wyszukiwarki, dostępna w podstawowych ustawieniach WordPressa. Jeżeli ta opcja jest włączona to nie ma mowy o tym, aby Twoja strona zaczęła pozyskiwać ruch z wyszukiwarki Google. Znajdziesz ją w kokpicie, na stronie Ustawienia -> Czytanie:",[16,30454,30455],{},[32,30456],{"alt":34,"src":30457},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage3-3.png",[16,30459,30460],{},"Jeżeli zainstalowałeś jedną z wtyczek omówionych w poprzednim akapicie to system powinien Cię poinformować o konieczności wyłączenia tej opcji już po zalogowaniu do WordPressa.",[220,30462,30464],{"id":30463},"przyjazne-adresy-url","Przyjazne adresy URL",[16,30466,30467],{},"Skoro jesteśmy już w ustawieniach WordPressa – jeżeli Twoja strona jest nowa i jeszcze niezaindeksowana w wyszukiwarce, wejdź na stronę Ustawienia -> Bezpośrednie odnośniki i i wybierz optymalne rozwiązanie dla przyjaznych adresów URL. Najczęściej dobrym wyborem okaże się opcja “Nazwa własna”. Jeżeli jednak Twoja strona jest już zaindeksowana i osiąga dobre wyniki powinieneś wiedzieć, że zmiana tych ustawień może spowodować, że Twoje stare adresy podstron przestaną działać poprawnie (czyli nie przekierują na nowy adres) i Twoje pozycje spadną. Jeżeli nie masz doświadczenia koniecznie skonsultuj taką zmianę ze specjalistą SEO lub webdeveloperem doświadczonym w optymalizacji WordPressa.",[16,30469,30470],{},[32,30471],{"alt":30472,"src":30473},"Brązowa Klepsydra Na Brązowy Drewniany Stół","https:\u002F\u002Fimages.pexels.com\u002Fphotos\u002F1178684\u002Fpexels-photo-1178684.jpeg?auto=compress&cs=tinysrgb&h=750&w=1260",[12,30475,30477],{"id":30476},"optymalizacja-szybkości-serwisu-na-wordpress","Optymalizacja szybkości serwisu na WordPress",[16,30479,30480],{},"Jeżeli zapewniłeś swojemu serwisowi optymalizację podstawowych elementów w kolejnym kroku powinieneś zadbać o szybkość ładowania się Twojego serwisu. W tym przypadku należy pamiętać przynajmniej o:",[51,30482,30483,30486,30489,30492,30495],{},[54,30484,30485],{},"kompresji wysyłanych do biblioteki obrazów,",[54,30487,30488],{},"wdrożeniu tzw. “lazy-load” dla wyświetlanych obrazów,",[54,30490,30491],{},"optymalizacji ładowanych na stronie zasobów takich jak pliki JS, CSS.",[54,30493,30494],{},"wykorzystaniu pamięci podręcznej przeglądarki użytkownika,",[54,30496,30497],{},"wykorzystaniu pamięci podręcznej serwera.",[16,30499,30500,30501,30504,30505,3222,30508,30511,30512,1102,30515,3222,30518,1475],{},"Konkretny zestaw wtyczek do optymalizacji musisz dostosować do swojego serwera, ponieważ istnieją rozwiązania kompletne jak np. ",[224,30502,30503],{},"Litespeed Cache"," – który zapewnia zarówno optymalizację obrazów i wykorzystanie do nich szybkiego formatu WebP, jak i kompresję, minifikację zasobów CSS, JS, kodu HTML czy konfigurację pamięci podręcznej. Aby jednak w pełni wykorzystać jej możliwości należy posiadać serwer funkcjonujący na oprogramowaniu Litespeed. Jeżeli mamy serwer oparty na innej technologii prawdopodobnie będziemy musieli wykorzystać kilka wtyczek. Podstawową kompresję obrazów możesz wykonać jeszcze przed ich załadowaniem do panelu korzystając z edytora obrazów (np. Photoshop) lub aplikacji webowych oferujących taką możliwość (np. ",[224,30506,30507],{},"TinyPNG",[224,30509,30510],{},"Smush","). Możesz również wykonać to z pomocą wtyczek do WordPressa, które wykonają to za Ciebie po załadowaniu obrazków na serwer z pomocą przyjdą tu również rozwiązania od TinyPNG czy Smush. Do optymalizacji zasobów i konfiguracji pamięci podręcznej możesz wykorzystać ",[224,30513,30514],{},"W3 Total Cache",[224,30516,30517],{},"WP Super Cache",[224,30519,30520],{},"Autoptimize",[12,30522,30524],{"id":30523},"poprawna-struktura-nagłówków","Poprawna struktura nagłówków",[16,30526,30527],{},"Pamiętaj o oznaczeniu śródtytułów w swoich treściach nagłówkami H2 i H3 – zarówno stary klasyczny edytor jak i edytor Gutenberg pozwalają na to w łatwy sposób. W przypadku nagłówka H1 sytuacja może być bardziej skomplikowana – ponieważ domyślnie jest nim tytuł Twojej podstrony – ale w zależności od szablonu\u002Fmotywu, z którego korzystasz, wcale tak być nie musi. Warto to sprawdzić i zadbać o prawidłowe oznaczenie tego elementu w plikach motywu. Jeżeli korzystasz z motywu, który jest aktualizowany przez autorów, wszelkich zmian powinieneś dokonywać w motywie potomnym (child theme). ",[12,30529,30531],{"id":30530},"wtyczki-są-super-ale-pamiętaj-co-za-dużo-to-niezdrowo","Wtyczki są super, ale pamiętaj: “co za dużo to niezdrowo”!",[16,30533,30534,30535,30540],{},"Jedna wtyczka Woocommerce zamieni Twój serwis w sklep internetowy, a kilka dodatkowych sprawi, że nie będzie odstawał on od innych dedykowanych rozwiązań (przeczytaj o ",[182,30536,30539],{"href":30537,"rel":30538},"https:\u002F\u002Fwww.devagroup.pl\u002Fblog\u002Fpozycjonowanie-sklepu-woocommerce",[349],"pozycjonowaniu sklepu na Woocommerce na blogu DevaGroup","). Musisz być jednak świadomy, że prawie każda dodatkowa wtyczka spowalnia w jakimś stopniu Twój system i powinieneś ograniczać ich liczbę do niezbędnego minimum. Jeżeli jesteś w stanie zaimplementować jakieś rozwiązanie przy pomocy krótkiego kodu dodanego do motywu WordPressa, zdecydowanie nie powinieneś wykorzystywać do tego dodatkowej wtyczki. ",[16,30542,30543],{},"Podsumowując, podstawowymi aspektami, o które powinieneś zadbać na swoim WordPressowym serwisie są:",[51,30545,30546,30549,30552,30555,30558],{},[54,30547,30548],{},"podstawowe elementy strony pod kątem SEO (tytuły, meta dane, indeksacja),",[54,30550,30551],{},"przyjazna struktura URL,",[54,30553,30554],{},"szybkość Twojej strony,",[54,30556,30557],{},"wykorzystanie struktury nagłówków H1-H6,",[54,30559,30560],{},"minimalizacja liczby zainstalowanych wtyczek.",[16,30562,30563],{},[224,30564,30370],{},[16,30566,30567,30570],{},[224,30568,30569],{},"Jakub Zeid"," – Senior SEO Specialist w krakowskiej agencji DevaGroup. Na co dzień do moich obowiązków należy kompleksowe prowadzenie kampanii SEO dla klientów z wielu branż. Od czasu do czasu bloguję o SEO na Zeid.pl 😉",{"title":34,"searchDepth":190,"depth":190,"links":30572},[30573,30577,30578,30579],{"id":30433,"depth":190,"text":30434,"children":30574},[30575,30576],{"id":30448,"depth":359,"text":30449},{"id":30463,"depth":359,"text":30464},{"id":30476,"depth":190,"text":30477},{"id":30523,"depth":190,"text":30524},{"id":30530,"depth":190,"text":30531},"2021-04-23","WordPress to zwykle co najmniej dobry wybór jako silnik będący podstawą tworzonej strony www. Ze względu na swoją popularność posiada dziesiątki tysięcy wtyczek i modyfikacji, co pozwala na dostosowan","\u002Fblog\u002Fimages\u002Fserwis-na-wordpress.webp",{},"\u002Fblog\u002Fserwis-na-wordpress",{"title":30416,"description":30581},"blog\u002Fserwis-na-wordpress","D-Ie21P3IRffoMXRK8IOw5qwuRcn4mg5eOTqzs_K1c8",{"id":30589,"title":30590,"author":377,"body":30591,"category":11600,"coverStyle":197,"date":30727,"description":30728,"excerpt":197,"extension":200,"image":30729,"meta":30730,"navigation":203,"path":30731,"readTime":858,"seo":30732,"seoDescription":197,"stem":30733,"__hash__":30734},"blog\u002Fblog\u002Fnajciekawsze-wnioski-z-raportu-senuto-e-commerce-w-polsce-2021.md","Najciekawsze wnioski z raportu Senuto “E-commerce w Polsce 2021”",{"type":9,"value":30592,"toc":30717},[30593,30596,30602,30605,30610,30616,30619,30630,30636,30641,30644,30647,30650,30653,30657,30660,30663,30666,30669,30672,30676,30679,30682,30686,30689,30693,30696,30699,30702,30706,30709,30712],[16,30594,30595],{},"Z początkiem kwietnia 2021, Senuto zaprezentowało wyniki kilkumiesięcznego researchu widoczności sklepów internetowych w formie raportu “E-commerce w Polsce 2021. Sklepy internetowe z najlepszym SEO”. Dokładna analiza ponad 87 tysięcy sklepów internetowych i dołączony ranking serwisów z największą widocznością w Google ",[12,30597,30599,227],{"id":30598},"skąd-pomysł-na-raport",[224,30600,30601],{},"Skąd pomysł na raport?",[16,30603,30604],{},"O to zapytaliśmy Karolinę Matyskę, head of marketing w Senuto:",[16,30606,30607],{},[949,30608,30609],{},"“Publikując raport, chcemy udowodnić branży e-commerce, że SEO to pewny i skuteczny sposób na generowanie sprzedaży w internecie. W końcu sięgają po niego najwięksi gracze na rynku – Allegro, OLX, Ceneo czy Empik, których strategię warto śledzić. W rankingu znalazły się jednak e-commerce’y z wielu branż i jestem pewna, że każdy właściciel sklepu znajdzie tam swojego konkurenta. A skoro konkurenci są w Google, to znaczy, że klienci też. Bez odpowiednich danych i narzędzi do SEO trudno byłoby jednak zbudować sensowną strategię walki z konkurencją w Google. I właśnie w tym pomaga Senuto. Dostarczamy danych, na podstawie których specjaliści od SEO oraz e-commerce mogą podejmować skuteczne decyzje biznesowe i rosnąć w Google.”",[16,30611,30612,30615],{},[224,30613,30614],{},"W raporcie przeanalizowanych zostało dokładnie 87 489 sklepów (właśnie tyle istnieje obecnie w polskim Google)."," W roku 2020, powstało co najmniej 6370 sklepów internetowych w Polsce. ",[16,30617,30618],{},"Jeśli chodzi o kategorie sklepów, największą popularnością cieszą się:",[51,30620,30621,30624,30627],{},[54,30622,30623],{},"Dom i Ogród (16,7%), ",[54,30625,30626],{},"Styl i Moda (13,1%),",[54,30628,30629],{},"Sztuka i Rozrywka (8,61%). ",[12,30631,30633],{"id":30632},"top-20-najbardziej-widocznych-sklepów-internetowych-w-polsce",[224,30634,30635],{},"Top 20 najbardziej widocznych sklepów internetowych w Polsce",[16,30637,30638],{},[32,30639],{"alt":34,"src":30640},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002FScreenshot_9.png",[16,30642,30643],{},"pełny raport ściągniesz tutaj ",[16,30645,30646],{},"Palmę pierwszeństwa w przypadku najczęściej wyszukiwanego brandu wśród sklepów internetowych dzierży Allegro. To własnie Allegro.pl generuje najwięcej ruchu organicznego z Google (ok. 69 milionów wizyt miesięcznie, z czego 45 milionów generują słowa kluczowe niezawierające nazwy marki “Allegro”, a ok. 23 milionów wizyt miesięcznie z fraz brandowych) wśród wszystkich sklepów e-commerce w Polsce. ",[16,30648,30649],{},"Kolejne miejsca na podium zajmują kolejno Ceneo i Olx.pl, a w top10 można zobaczyć jeszcze brandy takie jak Empik, DOZ czy Castorama. Finałową “dziesiątkę” zamyka Zalando, finałową “dwudziestkę” – Allani.",[16,30651,30652],{},"70% sklepów z TOP20 to nasi klienci (zamówili usługi na platformie Linkhouse w ciągu ostatnich 12 miesięcy). Dołącz do nich i zarejestruj się za darmo!  ",[12,30654,30656],{"id":30655},"ruch-organiczny-w-polskich-sklepach-internetowych","Ruch organiczny w polskich sklepach internetowych",[16,30658,30659],{},"Wszystkie analizowane w raporcie sklepy generują około 371 milionów wizyt miesięcznie z organicznych wyników wyszukiwania, czyli średnio ok. 4250 wizyt miesięcznie przypadających na jeden sklep. Zdecydowana większość z tego milionowego ruchu należy jednak do dużych sklepów internetowych, dlatego na tym etapie przyda się rozkład wizyt w TOP10 i TOP500 w kontekście ich ruchu z wyszukiwarki. ",[16,30661,30662],{},"Sklepy z TOP 10 generują łącznie 160 milionów wizyt z wyszukiwarki miesięcznie, co stanowi 43% całego ruchu generowanego przez sklepy e-commerce w Polsce. Średni ruch z kanału organic w serwisach z tej grupy to 16 milionów wizyt w ciągu miesiąca.",[16,30664,30665],{},"Z kolei sklepy z TOP 500 miesięcznie generują łącznie ok. 300 milionów wizyt z organicznych wyników wyszukiwania, czyli 81% całego ruchu generowanego przez sklepy e-commerce w Polsce. Średni ruch z kanału organic w serwisach z tej grupy to ok. 600 tysięcy wizyt z SEO w ciągu miesiąca.",[16,30667,30668],{},"Pozostałe 87 tysięcy sklepów (znajdujących się poza TOP 500) generuje więc “jedynie” 71 milionów wizyt miesięcznie, co stanowi zaledwie 19% całego ruchu generowanego przez sklepy e-commerce w Polsce. Średni ruch z kanału organic w serwisach z grupy “poza TOP 500” to ok. 816 wizyt z SEO w ciągu miesiąca.",[16,30670,30671],{},"54% sklepów z TOP50 to nasi klienci (zamówili usługi na platformie Linkhouse w ciągu ostatnich 12 miesięcy). Dołącz do nich i zarejestruj się za darmo!  ",[12,30673,30675],{"id":30674},"słowa-kluczowe-w-polskim-e-commerce","Słowa kluczowe w polskim e-commerce ",[16,30677,30678],{},"Suma słów kluczowych, na jakie wszystkie serwisy e-commerce w Polsce są widoczne w TOP 10 organicznych wynikach wyszukiwania, wynosi 28 504 337 fraz. Średnia liczba słów kluczowych, na które sklepy z TOP 10 są widoczne w TOP 10 wyników wyszukiwania, jest równa 967 187 fraz. Odchylenie standardowe wynosi tu aż 1 309 946 fraz. Tylko 3 sklepy osiągnęły wynik powyżej średniej, 7 poniżej.",[16,30680,30681],{},"Średnia liczba fraz, na które sklepy z TOP 500 są widoczne w TOP 10 wyników wyszukiwania, jest równa 38 681 fraz. Odchylenie standardowe wynosi w tym wypadku 231 434.",[12,30683,30685],{"id":30684},"rozmiar-sklepów-internetowych-w-polsce","Rozmiar sklepów internetowych w Polsce",[16,30687,30688],{},"Wszystkie sklepy z domeną .pl mają 297 milionów podstron zaindeksowanych w wyszukiwarce. Średnio sklep internetowy ma 4031 zaindeksowanych podstron w wyszukiwarce. Ponad 70% rynku sklepów e-commerce to małe serwisy, które mają do 1 tys. zaindeksowanych adresów URL.",[12,30690,30692],{"id":30691},"wiek-sklepów","Wiek sklepów",[16,30694,30695],{},"Średni wiek sklepu to 7,8 lat. Sklepy, które liczą ponad 10 lat, stanowią ponad 31% wszystkich serwisów e-commerce w Polsce. Najstarsza domenu sklepu ma aż 35 lat – to Store.hp.com, 34 lata liczy sobie Apple.com. 70% witryn z zestawienia TOP 500 ma ponad 10 lat.",[16,30697,30698],{},"Na liście TOP 500 najlepszych sklepów e-commerce w polskim Google znalazło się zaledwie 29 takich, których domeny są aktywne krócej niż 5 lat – stanowią one 6% całości TOP 500.",[16,30700,30701],{},"48% sklepów z TOP100 to nasi klienci (zamówili usługi na platformie Linkhouse w ciągu ostatnich 12 miesięcy). Dołącz do nich i zarejestruj się za darmo!  ",[12,30703,30705],{"id":30704},"platformy-wykorzystywane-w-polskim-e-commerce","Platformy wykorzystywane w polskim e-commerce ",[16,30707,30708],{},"Najczęściej używanymi platformami e-commerce w Polsce są WooCommerce",[16,30710,30711],{},"(13 753 sklepów) oraz PrestaShop (13 309 sklepów).",[16,30713,30714],{},[224,30715,30716],{},"Całość raportu pobierzesz tutaj.",{"title":34,"searchDepth":190,"depth":190,"links":30718},[30719,30721,30722,30723,30724,30725,30726],{"id":30598,"depth":190,"text":30720},"Skąd pomysł na raport? ",{"id":30632,"depth":190,"text":30635},{"id":30655,"depth":190,"text":30656},{"id":30674,"depth":190,"text":30675},{"id":30684,"depth":190,"text":30685},{"id":30691,"depth":190,"text":30692},{"id":30704,"depth":190,"text":30705},"2021-04-21","Z początkiem kwietnia 2021, Senuto zaprezentowało wyniki kilkumiesięcznego researchu widoczności sklepów internetowych w formie raportu “E-commerce w Polsce 2021. Sklepy internetowe z najlepszym SEO”.","\u002Fblog\u002Fimages\u002Fnajciekawsze-wnioski-z-raportu-senuto-e-commerce-w-polsce-2021.webp",{},"\u002Fblog\u002Fnajciekawsze-wnioski-z-raportu-senuto-e-commerce-w-polsce-2021",{"title":30590,"description":30728},"blog\u002Fnajciekawsze-wnioski-z-raportu-senuto-e-commerce-w-polsce-2021","vsGA-WpOzYNgLTqNSpOzSS3uV0FeYJUcRHG3HwI3_wc",{"id":30736,"title":30737,"author":377,"body":30738,"category":24698,"coverStyle":197,"date":31519,"description":31520,"excerpt":197,"extension":200,"image":31521,"meta":31522,"navigation":203,"path":31523,"readTime":22295,"seo":31524,"seoDescription":197,"stem":31525,"__hash__":31526},"blog\u002Fblog\u002Falternatywy-dla-zaplecza-seo-jak-wykorzystac-artykuly-sponsorowane.md","Alternatywy dla zaplecza SEO: jak wykorzystać artykuły sponsorowane?",{"type":9,"value":30739,"toc":31492},[30740,30747,30753,30756,30763,30770,30777,30780,30786,30793,30800,30805,30810,30815,30820,30829,30835,30854,30860,30867,30870,30906,30909,30915,30918,30960,30965,30970,30976,30982,30988,30995,30998,31004,31007,31013,31019,31026,31029,31032,31042,31048,31055,31062,31065,31118,31121,31128,31131,31137,31144,31147,31154,31161,31171,31177,31184,31191,31202,31209,31212,31215,31221,31231,31238,31244,31250,31253,31260,31266,31274,31281,31288,31294,31301,31308,31315,31321,31328,31335,31342,31349,31352,31359,31362,31366,31372,31379,31382,31387,31392,31397,31402,31407,31412,31421,31426,31431,31436,31441,31446,31451,31456,31461,31466,31469,31477,31489],[16,30741,30742,30743,30746],{},"Każda osoba, która w jakimkolwiek stopniu zaangażowała się w marketing internetowy, usłyszała wcześniej czy później o pozycjonowaniu. Jednym z jego aspektów jest ",[224,30744,30745],{},"zdobywanie linków przychodzących do witryny"," (np. z Linkhouse). ",[16,30748,30749,30750,1475],{},"Po początkowej ekscytacji tym, że „wystarczy” pozyskiwać linki przychodzące, okazywało się, że nie jest to takie proste. Właściciele innych serwisów nie są aż tak skłonni do linkowania innych domen, więc ",[224,30751,30752],{},"pozyskanie linków nie jest tak łatwe jak to brzmi w teorii",[16,30754,30755],{},"Bardziej wnikliwe osoby mogły odkryć, że istnieją takie twory jak zaplecza SEO, z których można bez większych problemów linkować do swojej domeny \u002F sklepu \u002F strony. Te jednak są zazwyczaj chronione przez ich właścicieli i przeznaczone głównie do ich użytku. ",[16,30757,30758,30759,30762],{},"Jeszcze bardziej zdeterminowane osoby mogą uznać, że: ",[224,30760,30761],{},"czemu nie postawić własnego zaplecza SEO"," i samemu linkować własne strony? W końcu, po co być zależnym od kogokolwiek. ",[16,30764,30765,30766,30769],{},"W efekcie się okazuje się, że ",[224,30767,30768],{},"nie jest to aż takie łatwe jak brzmi w teorii"," a koszty też nie są małe. Świat biznesowy jest tak skonstruowany, że w tego typu przypadkach należy szukać alternatyw. Jednak czy takie istnieją? ",[16,30771,30772,30773,30776],{},"Czy może nie ma żadnej ",[224,30774,30775],{},"alternatywy dla tworzenia zaplecza SEO",", czy też korzystania za opłatą z zaplecza SEO innych podmiotów? ",[16,30778,30779],{},"To będzie przedmiotem tego wpisu. Jakie istnieją alternatywy linkowania zamiast z zaplecza SEO? ",[12,30781,30783,227],{"id":30782},"zaplecze-seo-co-to-w-ogóle-jest",[224,30784,30785],{},"Zaplecze SEO co to w ogóle jest?",[16,30787,30788,30789,30792],{},"Czym są wspomniane wcześniej kosztowne zaplecza? Definicji jest kilka, jednak w ogólności można przyjąć, że ",[224,30790,30791],{},"strona zapleczowa, to taka, która linkuje strony pozycjonowane",", ale mogłaby też po prostu istnieć w sieci gdyby ich nie linkowała. W dużym uproszczeniu jest to strona internetowa jak każda inna. ",[16,30794,30795,30796,30799],{},"Z bardziej dokładnych definicji wyróżnia się definicję szeroką oraz wąską. W ramach szerszego podejścia do zagadnienia, zaplecze seo jest zbiorem wszystkich odnośników, które prowadzą do strony pozycjonowanej. Natomiast w wąskiej definicji jest to konkretna ",[224,30797,30798],{},"strona lub zbiór podstron, które można dowolnie modyfikować"," i jest się ich właścicielem (a te strony oczywiście posiadają linki do witryny pozycjonowanej). Różnice pomiędzy obydwoma definicjami można zaobserwować na poniższych infografikach.",[16,30801,30802],{},[32,30803],{"alt":34,"src":30804},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage1-1.png",[16,30806,30807],{},[949,30808,30809],{},"Infografika opisująca szeroką definicję zaplecza",[16,30811,30812],{},[32,30813],{"alt":34,"src":30814},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage3-1.png",[16,30816,30817,227],{},[949,30818,30819],{},"Infografika opisująca wąską definicję zaplecza",[16,30821,30822,30823,30828],{},"W dalszej części tego wpisu, wspominając zaplecze seo, będziemy się odnosić do ścisłej definicji tego pojęcia. Oczywiście powyższe definicje nie wyczerpują tematu i nie odpowiadają na pytanie ",[182,30824,30827],{"href":30825,"rel":30826},"https:\u002F\u002Fwww.widzialni.pl\u002Fblog\u002Fzaplecze-seo-co-to-jest\u002F",[349],"co to jest zaplcze seo",", jednak są wystarczające by przedstawić jakie są dla niego alternatywy. ",[12,30830,30832,227],{"id":30831},"czemu-zaplecza-seo-są-takie-drogie",[224,30833,30834],{},"Czemu zaplecza SEO są takie drogie?",[16,30836,30837,30838,30841,30842,30847,30848,30853],{},"Ustaliliśmy już czym mniej więcej są strony zapleczowe. Doszliśmy do wniosku, że linkować trzeba by osiągać dobre wyniki w wyszukiwarce, gdyż linkbuilding się opłaca. Wiadomym jest, że można to robić z pomocą własnego zaplecza. Jednak ",[224,30839,30840],{},"dlaczego jest to zazwyczaj nieopłacalne?"," Odpowiedź można uzyskać odpowiadając na pytanie pośrednie: ",[182,30843,30846],{"href":30844,"rel":30845},"https:\u002F\u002Fwww.widzialni.pl\u002Fblog\u002Fjak-zbudowac-zaplecze-seo\u002F",[349],"jak zbudować zaplecze seo"," oraz zestawiając ",[182,30849,30852],{"href":30850,"rel":30851},"https:\u002F\u002Fwww.widzialni.pl\u002Fblog\u002Fwady-i-zalety-wlasnego-zaplecza-seo",[349],"wady i zalety własnego zaplecza SEO",". Można w ten sposób uzyskać obraz, czy i kiedy to się w ogóle opłaca.",[12,30855,30857,227],{"id":30856},"jak-zbudować-własne-zaplecze-seo",[224,30858,30859],{},"Jak zbudować własne zaplecze SEO?",[16,30861,30862,30863,30866],{},"Z czego składa się zaplecze do pozycjonowania? Oczywiście ze stron zapleczowych 🙂 czyli bądź co bądź co najmniej ",[224,30864,30865],{},"kilku stron internetowych, które należy stworzyć",", uzupełnić i utrzymywać. ",[16,30868,30869],{},"Co jest w takim razie potrzebne do utworzenia strony internetowej? Wyliczmy:",[51,30871,30872,30876,30881,30887,30892,30900],{},[54,30873,30874,5011],{},[224,30875,4764],{},[54,30877,30878,5011],{},[224,30879,30880],{},"mocna domena",[54,30882,30883,30886],{},[224,30884,30885],{},"teksty"," (przyjmijmy 20 artykułów po 3 tysiące znaków ze spacjami), ",[54,30888,30889,5011],{},[224,30890,30891],{},"projekt strony",[54,30893,30894,30896,30897,5011],{},[224,30895,28503],{}," (przyjmijmy 5 ogólnych dla kategorii i 20 wyróżniających po 1 dla każdego wpisu), • ",[224,30898,30899],{},"stworzenie i wdrożenie strony",[54,30901,30902,30905],{},[224,30903,30904],{},"optymalizacja"," strony pod kątem SEO. ",[16,30907,30908],{},"Tylko tyle i aż tyle jest potrzebne, aby rozpocząć budowanie zaplecza SEO. Właściwie to jednej strony zapleczowej, ale o tym za chwilę. ",[220,30910,30912,227],{"id":30911},"ile-kosztuje-stworzenie-strony-zapleczowej",[224,30913,30914],{},"Ile kosztuje stworzenie strony zapleczowej?",[16,30916,30917],{},"Wiedząc, co trzeba zrobić i przygotować możemy określić ile to będzie kosztować. Mianowicie: ",[51,30919,30920,30929,30934,30939,30944,30949,30954],{},[54,30921,30922,30928],{},[182,30923,30926],{"href":30924,"rel":30925},"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Flinkhouse.pl\u002Fmoc-domeny-w-link-buildingu\u002F&sa=D&source=editors&ust=1619450181223000&usg=AOvVaw1d7-sp44dH5R01abQHRiMK",[349],[224,30927,30880],{}," (dla uproszczenia uznajmy, że korzystamy ze świeżej lub wygasłej domeny – ok 15 złotych), ",[54,30930,30931,30933],{},[224,30932,4764],{}," (uznajmy, że jeden hosting nam wystarczy i pomijamy koszty dedykowanych adresów IP, etc. – ok. 100 złotych), ",[54,30935,30936,30938],{},[224,30937,30885],{},", 20 artykułów na start po 3k znaków to 60k zzs (znaków ze spacjami), przyjmijmy że nie chcemy jakości preclowej tekstów, ani bardzo wysokiej jakości ustalając koszt na 8 złotych za tysiąc znaków, czyli 8 * 60 = 480 złotych, ",[54,30940,30941,30943],{},[224,30942,30891],{},", można skorzystać z darmowych projektów, które wystarczy dopasować, jednak trzeba znaleźć odpowiedni. Uznajmy że znajdziemy go w ok pół godziny – 0,5 roboczogodziny, ",[54,30945,30946,30948],{},[224,30947,28503],{},", można użyć „darmowych stocków”, załóżmy że znajdziemy je w czasie 0,5 roboczogodziny, ",[54,30950,30951,30953],{},[224,30952,30899],{},", jeśli jesteśmy „obiegani w temacie”, możliwe że uda się to zrobić w ciągu 1 roboczogodziny, co bez użycia półautomatycznych rozwiązań jest zaokrągleniem w dół przy wdrożeniu 20 wpisów ręcznie, ",[54,30955,30956,30959],{},[224,30957,30958],{},"optymalizacja strony pod kątem SEO",", załóżmy że obrany projekt \u002F szablon jest całkiem przyzwoity i poprawki zajmą około 0,5 roboczogodziny.",[16,30961,30962],{},[32,30963],{"alt":34,"src":30964},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage2-1.png",[16,30966,30967,227],{},[949,30968,30969],{},"Infografika przedstawiające elementy składowe kosztów zaplecza",[16,30971,30972,30975],{},[224,30973,30974],{},"Podsumujmy"," powyższe wydatki, których wymaga budowanie zaplecza SEO. Domena 15 złotych + hosting 100 złotych + teksty 480 złotych + wdrożenie 2,5 roboczogodziny. ",[16,30977,30978,30979,1475],{},"Dla uproszczenia uznajmy koszt roboczogodziny własnej lub specjalisty zaniżony w dół, czyli 100 złotych. ",[224,30980,30981],{},"Daje to łącznie 845 złotych",[16,30983,30984,30985,1475],{},"Niektórzy mogą powiedzieć, że z odpowiednią pulą IP koszty hostingu dla kilku zaplecz są pomijalne. Niech i tak będzie (odliczamy 100 złotych kosztów hostingu), ",[224,30986,30987],{},"pozostaje wtedy 745 złotych",[16,30989,30990,30991,30994],{},"Szukając dalszych oszczędności można znaleźć tańszych copywriterów, czy też tańsze teksty, wychodząc z założenia, że tak duża jakość nie jest potrzebna. Niech i tak będzie, uznajmy że teksty kosztują 4 złote za 1k zzs zamiast 8 złotych. ",[224,30992,30993],{},"Łączna kwota wynosi wtedy: 505 złotych"," (zaokrąglamy do 500 złotych). ",[16,30996,30997],{},"Można by szukać jeszcze większych oszczędności, ale nie o to przecież chodzi by robić to jak najtaniej. ",[220,30999,31001,227],{"id":31000},"dodatkowe-koszty-utrzymania-zaplecza-seo",[224,31002,31003],{},"Dodatkowe koszty utrzymania zaplecza SEO",[16,31005,31006],{},"W powyższym rozliczeniu uznano, że przejęta domena jest już w jakimś stopniu podlinkowana i nie potrzebuje dalszego linkowania na większą skalę (z linkowaniem kółko potrzeb się zamyka). Uznano koszty hostingu za pomijalne, co nie jest do końca prawdą, ale dla uproszczenia obliczeń akceptowalne.",[16,31008,31009,31012],{},[224,31010,31011],{},"Nie da się jednak uniknąć kosztów związanych z utrzymaniem domeny",". W zależności od tego jaką domenę się przejmie koszty mogą się różnić, jednak przyjęcie 50 złotych \u002F rok wydaje się optymalne. ",[16,31014,31015,31018],{},[224,31016,31017],{},"Strony dobrze by było też z biegiem czasu rozwijać",", więc przydałyby się nowe teksty. Niech będą to 4 artykuły po 3 tysiące znaków na rok. Razem jest to 12 tysięcy znaków po 4 złote 🙂 za 1k zzs czyli 48 złotych (można zaokrąglić do 50). ",[16,31020,31021,31022,31025],{},"W efekcie powyższych uproszczonych obliczeń ",[224,31023,31024],{},"postawienie jednej strony zapleczowej to koszt około 500 złotych jednorazowo + 100 złotych \u002F rok",". I to wszystko po to by pozyskać link z jednej domeny dla naszej strony internetowej. ",[16,31027,31028],{},"Dla większej ilości domen odsyłających (linków z różnych domen) koszty będą rosnąć (w końcu nikt nie stawia zaplecza by mieć tam jedną stronę. ",[16,31030,31031],{},"Przy 5 stronach zapleczowych koszty będą następujące: 2500 złotych jednorazowo + 500 złotych \u002F rok. W zamian za 5 linków z różnych domen (lub więcej linków ale też z tej samej ilości domen). ",[16,31033,31034,31035,31038,31039,1475],{},"Przypuśćmy, że ",[224,31036,31037],{},"dałoby się znaleźć więcej oszczędności",", chociażby kosztem pracy własnej. Nawet uznając, że dla przedstawionych obliczeń można by 5 stron zrealizować w kwocie 1500 złotych jednorazowo + 500 złotych \u002F rok. Wtedy okazuje się, że ",[224,31040,31041],{},"pojedynczy wpis przy wszystkich zaokrągleniach w dół to 300 złotych jednostkowo i 100 złotych rocznie",[220,31043,31045,227],{"id":31044},"narzędzia-konieczne-w-pracy-pozycjonera-i-przydatne-przy-budowie-własnego-zaplecza",[224,31046,31047],{},"Narzędzia konieczne w pracy pozycjonera i przydatne przy budowie  własnego zaplecza",[16,31049,31050,31051,31054],{},"Chcąc zbudować mocne zaplecze, które będzie wspomagało pozycjonowaną stronę trzeba na poszczególnych stronach (w tym własnej) dbać o content oraz linki. W tym celu często ",[224,31052,31053],{},"korzysta się z dedykowanych ku temu narzędzi",", zarówno monitorujących jak i umożliwiających planowanie dalszych działań. Co więcej, aby zrobić to dobrze i rzetelnie jedno narzędzie do określonego celu nie wystarczy. ",[16,31056,31057,227],{},[224,31058,31059],{},[949,31060,31061],{},"Podstawowe narzędzia SEO",[16,31063,31064],{},"Budując własne zaplecze nierozsądnym by było nie korzystać z podstawowych narzędzi wykorzystywanych przez specjalistów SEO. Jak można się domyśleć – nie są one darmowe. Więc ile środków minimalnie trzeba by zarezerwować w tym celu? Wyliczmy:",[51,31066,31067,31077,31088,31099,31109],{},[54,31068,31069,31071,31072,284],{},[224,31070,1405],{}," – do analizy profilu linków. Najniższy pakiet – ",[224,31073,31074],{},[949,31075,31076],{},"99 USD \u002F mc",[54,31078,31079,31082,31083,284],{},[224,31080,31081],{},"Majestic"," – do analizy linków i konkurencji. Najniższy pakiet – ",[224,31084,31085],{},[949,31086,31087],{},"47 EUR \u002F mc",[54,31089,31090,31092,31093,31098],{},[224,31091,6291],{}," – do analizy widoczności własnej i konkurentów. Najniższy pakiet – ",[224,31094,31095],{},[949,31096,31097],{},"29 PLN \u002Fm","c.",[54,31100,31101,31103,31104,284],{},[224,31102,17620],{}," – do analizy stron, konkurencji i widoczności. Najniższy pakiet – ",[224,31105,31106],{},[949,31107,31108],{},"99 PLN \u002F mc",[54,31110,31111,31113,31114,1475],{},[224,31112,6419],{}," – będący zestawem różnych narzędzi. Najniższy pakiet – ",[224,31115,31116],{},[949,31117,31076],{},[16,31119,31120],{},"Podsumujmy łącznie powyższe koszty. Dla uproszczenia przyjmijmy, że 1 USD = 4 PLN i 1 EUR = 4 PLN. ",[16,31122,31123,31124,31127],{},"99 * 4 + 47 * 4 + 29 + 99 + 99 * 4 = 396 + 188 + 29 + 99 + 396 = ",[224,31125,31126],{},"1108","  ",[16,31129,31130],{},"Oprócz powyższych w pakiecie minimalnym przydałby się jakikolwiek crawler stron internetowych, ale nie uwzględniając takich narzędzi koszty stałe i tak są wysokie. ",[12,31132,31134,227],{"id":31133},"kolejne-wady-posiadania-własnego-zaplecza-seo",[224,31135,31136],{},"Kolejne wady posiadania własnego zaplecza SEO",[16,31138,31139,31140,31143],{},"Linkowanie z zasobów własnych nie kończy się na postawieniu zaplecza, czy też kilku stron zapleczowych i ich opłaceniu. ",[224,31141,31142],{},"Jak nad każdą stroną (lub zbiorem stron) trzeba czuwać,"," zarządzać nimi i je modernizować (o zabezpieczaniu nie wspominając). Jest to czasochłonne zajęcie",[16,31145,31146],{},"a wraz z przyrostem zasobów potrzebny czas na opiekę rośnie zwłaszcza przy obsłudze manualnej poszczególnych stron (ręczne dodawanie wpisów, linków, grafik). ",[16,31148,31149,31150,31153],{},"Oczywiście ",[224,31151,31152],{},"każdy proces można zautomatyzować",". Pytanie przy jakiej skali automatyzacja procesu zaczyna się opłacać. Przy 5, 10 nawet 15 stronach niekoniecznie, ale przy 100 domenach już jest konieczna. ",[16,31155,31156,31157,31160],{},"Co więcej sama automatyzacja, mimo że ",[224,31158,31159],{},"długofalowo pozwala zaoszczędzić środki"," to też kosztuje i tu pojawia się pytanie, kiedy należy ją wdrożyć? ",[16,31162,31163,31164,31167,31168,227],{},"Można próbować to przekalkulować, jeśli chce się budować zaplecze SEO na własną rękę. O ile ma się na to środki, wiedzę oraz czas. Jednak ",[224,31165,31166],{},"czas to pieniądz i czy nie lepiej przeznaczyć go na bardziej dochodowe zajęcia"," lub prozaiczny odpoczynek po pracy zamiast męczyć się i stresować wdrażając kolejną stronę na serwer? ",[224,31169,31170],{},"Oczywiście, że tak!",[12,31172,31174,227],{"id":31173},"zalety-nieposiadania-własnego-zaplecza-seo",[224,31175,31176],{},"Zalety nieposiadania własnego zaplecza SEO",[16,31178,31179,31180,31183],{},"Posiadaniem lub nie posiadanie własnego zaplecza można ",[224,31181,31182],{},"porównać do skrzynki z narzędziami"," i zacięcia do ogólnie pojętego „majsterkowania”. ",[16,31185,31186,31187,31190],{},"Są ludzie, którzy ",[224,31188,31189],{},"z ideą oszczędzania"," zakupią dla siebie mnóstwo narzędzi by móc samemu dokonywać wszelkiego rodzaju napraw zamiast korzystać z pomocy specjalistów. ",[16,31192,31193,31194,31197,31198,31201],{},"W momencie, gdy dochodzi do usterki lub konieczności naprawienia zepsutych elementów (na przykład zatykającego się zlewu), okazuje się że ",[224,31195,31196],{},"same narzędzia są niewystarczające",". Wynika to z faktu, że na co dzień się z nich nie korzysta, nie ma się doświadczenia oraz wiedzy jak dokładnie daną rzecz naprawić. ",[224,31199,31200],{},"W efekcie poświęca się kilka godzin"," na czytaniu artykułów blogowych, oglądaniu tutoriali i naprawie. ",[16,31203,31204,31205,31208],{},"Może i jest to dla niektórych odprężające, ale ",[224,31206,31207],{},"pragmatycznie bardziej by się opłacało wynająć specjalistę, zapłacić za naprawę 100-200 złotych"," i problem byłby rozwiązany a zaoszczędzony czas wykorzystać na odpoczynek lub napisanie wpisu poradnikowego na swój sklep internetowy :). ",[16,31210,31211],{},"Tak samo jest z zapleczami i pozyskiwaniem linków. Nie zawsze jest potrzebna własna skrzynka z narzędziami, zamiast budować wszystko od zera można skorzystać z czegoś co już istnieje. ",[16,31213,31214],{},"W kontekście przedstawionej anegdoty dla zaplecz SEO wspomnianym specjalistą posiadającym skrzynkę z narzędziami i możliwości linkowania jest Linkhouse. ",[12,31216,31218,227],{"id":31217},"alternatywne-źródła-pozyskiwania-linków",[224,31219,31220],{},"Alternatywne źródła pozyskiwania linków",[16,31222,31223,31224,31230],{},"W poprzednich akapitach uzasadniono dlaczego często nie opłaca się mieć własnego zaplecza SEO. Korzystną alternatywą dla stawiania własnych stron jest ",[182,31225,31227],{"href":5156,"rel":31226},[349],[224,31228,31229],{},"publikacja artykułów sponsorowanych"," wraz z linkami do własnej strony. ",[16,31232,31233,31234,31237],{},"Oprócz wygody i zaoszczędzonego czasu, skorzystanie z tej możliwości ma jedną podstawową zaletę: ",[224,31235,31236],{},"nie generuje kosztów stałych"," w przeciwieństwie do własnej sieci podstron. ",[12,31239,31241,227],{"id":31240},"jak-i-gdzie-zamawiać-artykułu-sponsorowane",[224,31242,31243],{},"Jak i gdzie zamawiać artykułu sponsorowane?",[16,31245,31246,31249],{},[224,31247,31248],{},"Można próbować je publikować na własną rękę",", kontaktując się bezpośrednio z poszczególnymi wydawcami. Jest to jednak długofalowo czasochłonne. Nie tylko ze względu na czas kontaktu, ale także na czas potrzebny na zweryfikowanie danego wydawcy, mocy jego domeny czy jego ogólnej widoczności w wyszukiwarkach. ",[16,31251,31252],{},"Co więcej po publikacji dowolnego artykułu dobrze by było sprawdzać, czy opłacone linki cały czas się znajdują w zamówionych publikacjach.",[16,31254,31255,31256,31259],{},"Zamiast zajmować się każdym aspektem związanym z publikacją artykułów sponsorowanych z osobna, ",[224,31257,31258],{},"lepiej mieć wszystko w jednym miejscu"," co umożliwia Linkhouse. ",[220,31261,31263,227],{"id":31262},"zalety-korzystania-z-artykułów-sponsorowanych-w-linkhouse",[224,31264,31265],{},"Zalety korzystania z artykułów sponsorowanych w Linkhouse",[16,31267,31268,31269,31273],{},"Czym się nie trzeba przejmować wykorzystując ",[182,31270,377],{"href":31271,"rel":31272},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F9-przydatnych-filtrow-w-panelu-linkhouse\u002F",[349]," a o co trzeba by się martwić stawiając własne zaplecze? Zobaczmy z czego możemy się w ten sposób odciążyć. ",[16,31275,31276,227],{},[224,31277,31278],{},[949,31279,31280],{},"Filtry Bazy Ofert",[16,31282,31283,31284,31287],{},"Baza Linkhouse pozwala na zastosowanie ",[224,31285,31286],{},"ponad 30 filtrów"," ułatwiających znalezienie odpowiedniego miejsca publikacji. Począwszy od ceny, języka, informacji o dacie publikacji, grupie docelowej poprzez rodzaje dopuszczalnych anchorów czy ilości linków. ",[16,31289,31290,227],{},[224,31291,31292],{},[949,31293,733],{},[16,31295,31296,31297,31300],{},"Link linkowi nie równy a im bardziej linki są ze sobą powiązane tematycznie tym lepiej. Dzięki specjalnemu modułowi można ",[224,31298,31299],{},"znaleźć witryny, które zajmują wysokie pozycje na tematycznie powiązane frazy"," i pozwalają na umieszczenie na nich linka. ",[16,31302,31303,227],{},[224,31304,31305],{},[949,31306,31307],{},"Aktualne parametry SEO",[16,31309,31310,31311,31314],{},"Podgląd istotnych parametrów SEO poszczególnych domen oferujących publikacje artykułów. Dzięki temu, że ",[224,31312,31313],{},"parametry z takich narzędzi jak: Ahrefs, Majestic, Senuto, Semstorm czy Semrush"," są aktualizowane co 7 dni, jeśli nie korzysta się z nich na co dzień nie trzeba ich opłacać :). Natomiast jeśli i tak się z nich korzysta to oszczędza się czas na manualnym sprawdzaniu poszczególnych domen. ",[16,31316,31317,227],{},[224,31318,31319],{},[949,31320,11950],{},[16,31322,31323,31324,31327],{},"Obserwowanie tego co ma konkurencja i co robi jest istotne. Także w kontekście pozyskiwania linków. Można na różne sposoby sprawdzić ",[224,31325,31326],{},"skąd odnośniki pozyskała konkurencja",", a których my ni e mamy (chociażby z pomocą Ahrefs-a). Tylko po co, skoro można od razu znaleźć miejsca, gdzie jeszcze nas nie ma a szybko możemy umieścić odnośnik do własnej witryny. ",[16,31329,31330,227],{},[224,31331,31332],{},[949,31333,31334],{},"Monitoring Ruchu",[16,31336,31337,31338,31341],{},"Publikacja artykułów sponsorowanych nie opiera się tylko na pozyskiwaniu linków. Publikuje się je też po to by ",[224,31339,31340],{},"dotrzeć ze swoim przekazem marketingowym do potencjalnych klientów",". Do publikacji, dla których wydawcy wyrazili zgodę można dodać kod śledzenia i sprawdzać do jakiego grona użytkowników dotarł artykuł oraz jak długo go czytali. ",[16,31343,31344,227],{},[224,31345,31346],{},[949,31347,31348],{},"Integracja z bankami zdjęć",[16,31350,31351],{},"Przeszukiwanie trzech baz zdjęć zajmuje więcej czasu niż jednej. Tym zdaniem można podsumować tę funkcjonalność, która umożliwia znajdowanie grafik z takich portali jak Pexels, Pixabay i Unsplash jednocześnie. ",[16,31353,31354,227],{},[224,31355,31356],{},[949,31357,31358],{},"Inne",[16,31360,31361],{},"Wymieniać można by dalej, ale lepiej sprawdzić to samemu. ",[12,31363,31364,227],{"id":817},[224,31365,818],{},[16,31367,31368,31369,284],{},"Stworzenie własnego zaplecza SEO to nie lada wyzwanie. Co więcej jest to bardzo kosztowne względem możliwych alternatyw. Nie działając na masową skalę w większości przypadków ",[224,31370,31371],{},"zamiast budować zaplecze lepiej jest linkować stronę w inny sposób",[16,31373,31374,31375,31378],{},"Odnosząc się do początku tego artykułu, gdzie zostało objaśnione co to jest zapelcze SEO. Przedstawiono także wąską i szeroką definicję tego pojęcia. Nie posiadając odpowiedniego zaplecza finansowego lepiej jest ",[224,31376,31377],{},"przyjąć szeroką definicję zaplecza SEO"," – będącego zbiorem witryn odsyłających do strony pozycjonowanej niż budować je na własną rękę. ",[16,31380,31381],{},"Posumujmy wnioski wypływające bezpośrednio jak i pośrednio z artykułu w krótkich pytaniach i odpowiedziach. ",[16,31383,31384,227],{},[224,31385,31386],{},"Czy zbudowanie zaplecza to jednorazowa inwestycja?",[16,31388,31389,227],{},[949,31390,31391],{},"Nie. Oprócz samego postawienia stron zapleczowych, trzeba je utrzymywać i rozwijać.",[16,31393,31394,227],{},[224,31395,31396],{},"Co wchodzi w koszty stałe utrzymania zaplecza SEO?",[16,31398,31399,227],{},[949,31400,31401],{},"Przede wszystkim koszty hostingu, utrzymanie domen, rozwój contentu, koszty pozyskania linków i narzędzia monitorujące",[16,31403,31404,227],{},[224,31405,31406],{},"Czego nie robić podczas budowy własnego zaplecza?",[16,31408,31409,227],{},[949,31410,31411],{},"Należy unikać budowania stron niskiej jakości.",[16,31413,31414,227],{},[224,31415,31416,673],{},[182,31417,31420],{"href":31418,"rel":31419},"https:\u002F\u002Fwww.widzialni.pl\u002Foferta\u002Fpozycjonowanie",[349],"Kiedy opłaca się budować własne zaplecze SEO",[16,31422,31423,227],{},[949,31424,31425],{},"Nie ma na to pytanie jednoznacznej odpowiedzi. Można rozważać budowę własnego zaplecza, gdy ma się odpowiednie zaplecze finansowe i realizuje się pozycjonowanie dla wielu stron internetowych.",[16,31427,31428,227],{},[224,31429,31430],{},"Kiedy nie budować własnego zaplecza SEO?",[16,31432,31433,227],{},[949,31434,31435],{},"W przypadku ograniczonego budżetu, małego doświadczenia w pozycjonowaniu i przy pozycjonowaniu „małej ilości witryn”.",[16,31437,31438,227],{},[224,31439,31440],{},"Czy konieczne jest kupowanie artykułów sponsorowanych dla zaplecz?",[16,31442,31443,227],{},[949,31444,31445],{},"Może nie konieczne, ale wskazane, w końcu strony zapleczowe też powinny być w jakiś sposób podlinkowane, nie tylko między sobą. Wszystko zależy od rodzaju strony zapleczowej i skali.",[16,31447,31448,227],{},[224,31449,31450],{},"Jakie narzędzia są przydatne przy budowie zaplecza?",[16,31452,31453,227],{},[949,31454,31455],{},"Podstawowe narzędzia pozycjonerskie jak Ahrefs, Majestic, Senuto, Semstorm, Semrush, crawlery, monitoringi pozycji i wiele innych.",[16,31457,31458,227],{},[224,31459,31460],{},"Jaki jest koszt podstawowych narzędzi do budowy i monitorowania  zaplecz?",[16,31462,31463,227],{},[949,31464,31465],{},"Niemały 🙂 W najniższych pakietach rozliczeniowych tylko podstawowe 5 narzędzi monitorujące linki i konkurencję to koszt ponad 1000 złotych miesięcznie.",[16,31467,31468],{},"Na koniec pozostają już tylko dwa pytania. ",[51,31470,31471,31474],{},[54,31472,31473],{},"W jakim kierunku pójdziesz po lekturze tego artykułu?",[54,31475,31476],{},"W budowę własnego zaplecza pozycjonerskiego czy publikowanie artykułów sponsorowanych?",[16,31478,31479,31480,31483,31484],{},"Autor: ",[224,31481,31482],{},"Krystian Grabianowski"," – Starszy Specjalista ds. Pozycjonowania – ",[182,31485,31488],{"href":31486,"rel":31487},"https:\u002F\u002Fwww.widzialni.pl\u002F",[349],"Widzialni.pl",[16,31490,31491],{},"W agencji Widzialni.pl zajmuje się szeroko rozumianym pozycjonowaniem stron internetowych. W prowadzonych projektach zwraca szczególną uwagę na UX i content, dodatkowo wspierany przez linkowanie. Dzięki doświadczeniu w sprzedaży pomaga w kreowaniu strategii bazujących na potencjale SEO, a docelowo zorientowanych na pozyskiwanie klientów. Każdy projekt zaczyna od przygotowania długofalowego planu działania – pewnie dlatego, że prywatnie jest miłośnikiem królewskiej gry na 64 polach.",{"title":34,"searchDepth":190,"depth":190,"links":31493},[31494,31496,31498,31507,31509,31511,31513,31518],{"id":30782,"depth":190,"text":31495},"Zaplecze SEO co to w ogóle jest? ",{"id":30831,"depth":190,"text":31497},"Czemu zaplecza SEO są takie drogie? ",{"id":30856,"depth":190,"text":31499,"children":31500},"Jak zbudować własne zaplecze SEO? ",[31501,31503,31505],{"id":30911,"depth":359,"text":31502},"Ile kosztuje stworzenie strony zapleczowej? ",{"id":31000,"depth":359,"text":31504},"Dodatkowe koszty utrzymania zaplecza SEO ",{"id":31044,"depth":359,"text":31506},"Narzędzia konieczne w pracy pozycjonera i przydatne przy budowie  własnego zaplecza ",{"id":31133,"depth":190,"text":31508},"Kolejne wady posiadania własnego zaplecza SEO ",{"id":31173,"depth":190,"text":31510},"Zalety nieposiadania własnego zaplecza SEO ",{"id":31217,"depth":190,"text":31512},"Alternatywne źródła pozyskiwania linków ",{"id":31240,"depth":190,"text":31514,"children":31515},"Jak i gdzie zamawiać artykułu sponsorowane? ",[31516],{"id":31262,"depth":359,"text":31517},"Zalety korzystania z artykułów sponsorowanych w Linkhouse ",{"id":817,"depth":190,"text":23901},"2021-04-20","Każda osoba, która w jakimkolwiek stopniu zaangażowała się w marketing internetowy, usłyszała wcześniej czy później o pozycjonowaniu. Jednym z jego aspektów jest zdobywanie linków przychodzących do wi","\u002Fblog\u002Fimages\u002Falternatywy-dla-zaplecza-seo-jak-wykorzystac-artykuly-sponsorowane.webp",{},"\u002Fblog\u002Falternatywy-dla-zaplecza-seo-jak-wykorzystac-artykuly-sponsorowane",{"title":30737,"description":31520},"blog\u002Falternatywy-dla-zaplecza-seo-jak-wykorzystac-artykuly-sponsorowane","8CXrzmRky7leq4WL4NMB0LGJKkrwV-XrhLiv7vH5r0g",{"id":31528,"title":31529,"author":377,"body":31530,"category":5063,"coverStyle":197,"date":31732,"description":31733,"excerpt":197,"extension":200,"image":31734,"meta":31735,"navigation":203,"path":31736,"readTime":6251,"seo":31737,"seoDescription":197,"stem":31738,"__hash__":31739},"blog\u002Fblog\u002Fczym-jest-link-baiting.md","Czym jest link baiting?",{"type":9,"value":31531,"toc":31717},[31532,31543,31549,31553,31561,31566,31595,31600,31604,31607,31610,31614,31617,31621,31624,31650,31653,31657,31660,31664,31667,31671,31674,31678,31681,31685,31688,31691,31695,31698,31700,31703,31714],[16,31533,31534,31535,31538,31539,31542],{},"Realizacja skutecznego link buildingu to jedno z fundamentalnych działań w procesie pozycjonowania strony internetowej. Jedną z technik pozyskiwania wartościowych linków jest ",[224,31536,31537],{},"Link Baiting",", nazywany inaczej ",[224,31540,31541],{},"“przynętą na linki”",", gdzie głównym celem jest zachęcenie do dzielenia się opublikowanymi wcześniej materiałami z innymi użytkownikami Internetu. Podjęte działania wymagają jednak odpowiedniej wiedzy i precyzji, a także znajomości podstawowych zasad SEO. Jak realizować skuteczny link baiting, by robić to dobrze i cieszyć się efektami? Odpowiedź znajdziesz poniżej!",[16,31544,31545,31548],{},[224,31546,31547],{},"Link baiting"," – (inaczej przynęta na linki) jest to strategia marketingowa polegającą na pozyskiwaniu wartościowych i darmowych linków do naszej strony, w sposób naturalny. Głównym celem tej metody jest zachęcenie ludzi do dzielenia się z innymi przygotowanymi przez nas materiałami, za pomocą różnych środków przekazu. ",[12,31550,31552],{"id":31551},"metody-link-baitingu","Metody Link baitingu",[16,31554,31555,31556,31560],{},"By skutecznie wspomóc ",[182,31557,28202],{"href":31558,"rel":31559},"https:\u002F\u002Fks.pl\u002Fpozycjonowanie-stron",[349],", zwiększyć rozpoznawalność Twojej marki oraz poprawić widoczność Twojej firmy w sieci, nie możesz zapomnieć o link baitingu. Poniżej przedstawiam najpopularniejsze formy i metody, realizacji strategii opartej o ten model pozyskiwania odnośników.",[16,31562,31563,243],{},[224,31564,31565],{},"Oto one",[51,31567,31568,31573,31579,31584,31589],{},[54,31569,31570,31572],{},[224,31571,24663],{}," – to nic innego jak przekazanie informacji w postaci graficznej, która przyciągnie wzrok. Nie od dziś wiadomo, że treści wizualne uatrakcyjniają przekaz. Dlatego warto je wykorzystywać. Posiadając różnego rodzaju zestawienia danych, informacje czy nowości z branży, które mogą zainteresować potencjalnych odbiorców, możemy przedstawić je w formie infografiki. Wszelkiego rodzaju dane liczbowe przedstawione w formie graficznej, są zdecydowanie bardziej przyswajalne dla statystycznego odbiorcy. Zadbajmy o to by grafika, była starannie i czytelnie wykonana.",[54,31574,31575,31578],{},[224,31576,31577],{},"Poradniki"," – jest to dobry sposób, by przyciągnąć do nas nowe osoby zainteresowane naszą branżą. Twórzmy listy z tytułami „Poradnik dla początkujących …” przyciągnie to osoby szukające poradnika na dany temat. Pamiętaj, aby zachęcać osoby do dzielenia się naszą listą z innymi.",[54,31580,31581,31583],{},[224,31582,5329],{}," – dzięki nawiązaniu współpracy z innymi blogami możemy zdobywać linki z nowych domen. Nie możemy od razu akceptować każdego nadesłanego do nas tekstu, warto wcześniej ustalić warunki publikacji wpisu gościnnego. Należy sprawdzić, czy przesłany materiał nie jest plagiatem i czy osoba, która nam go nadesłała będzie promować go u siebie na blogu jak i w social mediach. Naturalnie my też możemy pisać artykuły na inne blogi, w których będziemy umieszczać linki do naszej strony. Przy pisaniu takiego tekstu dbajmy o jego jakość i unikalność oraz dobór odpowiednich tematów. Kolejnym atutem tej metody jest zdobywanie kontaktów w swojej branży i budowanie autorytetu, który w przyszłości zaowocuje zaproszeniami do pisania na wartościowych stronach i pozyskiwaniem większej ilości linków. Najczęściej taka współpraca wiąże się z publikacją naszego wpisu na stronie lub blogu partnera. Również on publikuje na naszej stronie. ",[54,31585,31586,31588],{},[224,31587,26600],{}," – należy je przeprowadzać z osobami już znanymi w branży lub specjalistami, którzy posiadają ekspercką wiedzę, wpłynie to pozytywnie na odbiór wywiadu. Podczas takiej rozmowy należy zadbać o wiele rzeczy. Nie jest to forma promocji dla każdego, lecz mimo wszystko warto się nad nią zastanowić. Dobrze zorganizowany, przygotowany i rozpromowany wywiad przyciągnie osoby, którym jeśli wywiad się spodoba prześlą go dalej. ",[54,31590,31591,31594],{},[224,31592,31593],{},"Video"," – stworzenie materiału, który będzie zawierał pożądaną wartość merytoryczną jest trudnym zadaniem. Jest wiele rzeczy, o których już podczas planowania należy pamiętać: o czym będziemy mówić, czy potencjalny temat zainteresuje ludzi. Swoje nagrania video możemy udostępnić na YouTube czy Facebooku. Musimy zadbać także o dobrą jakość audio i video. Pamiętajmy, że według badaczy zajmujących się przyciąganiem uwagi mamy zaledwie kilka sekund, by zainteresować widza. Nie wydaje się to łatwe, ale zyski w postaci link baitngu mogą być naprawdę spore i warto o tym pomyśleć.",[16,31596,31597],{},[32,31598],{"alt":34,"src":31599},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage1.jpg",[12,31601,31603],{"id":31602},"tworzenie-interesujących-treści","Tworzenie interesujących treści",[16,31605,31606],{},"Nie ważne, jaką metodę link baitingu wykorzystamy pamiętajmy, aby to, co prezentujemy było ciekawe i interesujące dla odbiorców. ",[16,31608,31609],{},"Poziom zaawansowania treści zależy głównie od naszej grupy docelowej, czyli osób, do których chcemy dotrzeć. Na tej podstawie decydujemy, czy będą to materiały dla osób stawiających pierwsze kroki, czy wręcz przeciwnie, dla specjalistów świetnie zorientowanych w temacie. Oczywiście możemy starać się utrzymywać balans pomiędzy dwoma grupami, jest to czasochłonne, ale możliwe. Tworzenie przydatnych treści przeznaczonych zarówno dla nowicjuszy jak i specjalistów jest bardzo trudnym zadaniem. Ale odpowiednio dobierając tematykę, możemy zadowolić obie grupy odbiorców.",[220,31611,31613],{"id":31612},"używaj-emocji","Używaj emocji ",[16,31615,31616],{},"Opieranie się na emocjach ma swoje zalety jak i wady. Do pozytywów należy oczywiście zaliczyć fakt, że emocje najłatwiej roznoszą informacje. Kontrowersyjny nagłówek, agresywny temat na pewno spowodują, że nasz tekst szybko stanie się popularny. Pytanie jest takie, czy chcemy bazować na takich kontrowersyjnych tematach, które mogą być dobrym początkiem do stworzenia merytorycznej dyskusji. Zawsze oczywiście możemy odwołać się do pozytywnych informacji i do humoru. Pamiętajmy, jednak że jeśli chcemy umieścić żart w postaci mema dbajmy o to by był on aktualny, ponieważ tematy w internecie szybko ulegają przedawnieniu. ",[12,31618,31620],{"id":31619},"proces-skutecznego-link-baitingu","Proces skutecznego link baitingu",[16,31622,31623],{},"Uzyskanie skutecznego Link baitingu odbywa się w czteroetapowym procesie:",[51,31625,31626,31632,31638,31644],{},[54,31627,31628,31631],{},[224,31629,31630],{},"Pierwszy kontakt"," – w tym momencie użytkownik po raz pierwszy widzi nasz link bait. ",[54,31633,31634,31637],{},[224,31635,31636],{},"Konsumpcja"," – następuje przeczytanie i sprawdzenie przygotowanego materiału.",[54,31639,31640,31643],{},[224,31641,31642],{},"Polubienie"," – treść staje się w opinii osoby intrygująca i zajmująca.",[54,31645,31646,31649],{},[224,31647,31648],{},"Przesłanie"," – przeczytany materiał okazuje się na tyle ciekawy i interesujący, że dana osoba postanawia go przesłać dalej. Link bait okazuje się sukcesem. ",[16,31651,31652],{},"Jeśli ten proces zostanie przeprowadzony w sposób poprawny link baiting przyniesie zamierzony cel. Co gdy napotkamy problemy?",[12,31654,31656],{"id":31655},"problemy-z-link-baitingiem","Problemy z link baitingiem",[16,31658,31659],{},"Nie zawsze mamy pewność, że treść, która została przez nas stworzona, będzie rozsyłana dalej. Może wpływać na to wiele czynników. Częstym problemem jest niedostarczenie odpowiednio interesujących wiadomości, a sam suchy tekst nie daje użytkownikowi wystarczającej wartości. Jeśli to możliwe, przedstawmy informacje w postaci graficznej. Trudnością może być też niewystarczający autorytet twórcy samego link baitingu. Problemem jest również ilość informacji, na którą narażeni są odbiorcy. W natłoku wiadomości i przy dużej konkurencji trudno czasem przebić się ze swoim materiałem.",[12,31661,31663],{"id":31662},"promocja-link-baitu","Promocja link baitu",[16,31665,31666],{},"Gdy już stworzymy materiał, który ma być link baitem musimy wykorzystać potencjał swoich social mediów – np. Facebook, Instagram, Twitter by przy ich pomocy, dotarł on do jak największego grona odbiorców. Oczywiście róbmy to mądrze i nie przyklejajmy tej samej infografiki na Facebooka kilkanaście razy. Spowoduje to tylko zdenerwowanie osób, które nas śledzą. Jeśli natomiast sami nie mamy dużych zasięgów, warto zainteresować się współpracą z większym autorytetem w danej branży.",[12,31668,31670],{"id":31669},"inspiracja-konkurencją","Inspiracja konkurencją",[16,31672,31673],{},"Jeśli chcesz osiągać sukces w link baitingu musisz zwracać uwagę na to co robi konkurencja i wzorować się, tak by wyciągać z ich działań najlepsze rozwiązania. Nie możesz oczywiście skopiować całej treści, warto jednak sprawdzić, czy nie jesteśmy w stanie wykonać lepiej jakiegoś ciekawego wpisu lub z kilku wykresów zrobić infografikę, która znajdzie się na naszych social media. Szukaj artykułów, które uległy dezaktualizacji a poruszają ciekawe tematy. Czasami wystarczy drobna korekta danych, by stworzyć ciekawy wpis. Jeśli natomiast w naszej branży nie ma czegoś, czym moglibyśmy się zainspirować, możemy skorzystać z pomysłów zaczerpniętych od firm, które nie koniecznie muszą być naszą konkurencją.",[220,31675,31677],{"id":31676},"różnica-między-link-baitem-a-click-baitem","Różnica między link baitem a click baitem",[16,31679,31680],{},"Nie należy mylić link baitu z click baitem, są to różne formy promocji. W click baicie chodzi tylko i wyłącznie o skłonienie człowieka do kliknięcia kusząc go specyficznie napisanym tytułem i krzykliwą miniaturką. Natomiast sama treść odbiega od tego co sugerował nam tytuł. W link baitingu jest inaczej, treść ma zawierać ciekawe informacje zgodne z tytułem, nie należy używać tych dwóch pojęć zamiennie, bo opisują coś zupełnie innego. ",[12,31682,31684],{"id":31683},"aktualizacja-materiałów","Aktualizacja materiałów",[16,31686,31687],{},"Zadbajmy o aktualność publikowanych przez nas informacji. Jeśli pojawią się jakieś nowe opracowania lub inne materiały pomyślmy, czy dokonać zmian w istniejącym artykule, wzbogacając go o nowe treści czy zrobić całkiem nowy wpis. Materiały typu „najlepsze dla …” czy „top 10 …” można aktualizować i poprawiać raz na jakiś czas. ",[16,31689,31690],{},"Natomiast jeśli nie chcemy tworzyć materiałów, które trzeba stale aktualizować, możemy skupić się na evergreen content (  materiałach wiecznie zielonych). Są to treści, które nie zmieniają się wraz z czasem np. poradniki, słowniki, instrukcje. Trudniej jest stworzyć taki materiał, ale stała świeżość materiału uwalnia nas od ciągłego myślenia o przeprowadzaniu aktualizacji treści.",[12,31692,31694],{"id":31693},"tworzenie-dobrej-treści","Tworzenie dobrej treści",[16,31696,31697],{},"Jeśli tworzymy Link baiting musimy stale utrzymywać wysoki poziom swoich materiałów, bez względu na to, czy piszemy artykuł na swojego bloga, czy tworzymy wpis gościnny. Pamiętajmy o cierpliwości, ponieważ ruch organiczny i linki nie pojawią się od razu. Musimy zapracować na to, aby nasze działania zostały dostrzeżone przez innych.",[12,31699,818],{"id":817},[16,31701,31702],{},"Link baiting jest ciekawą formą promocji. Mimo że wymaga od nas dużych nakładów pracy i czasu, może przynieść wiele pozytywnych efektów i pomóc w rozwoju naszej strony oraz promocji firmy. Dbajmy o to, aby prezentowane przez nas treści wyróżniały się wysokim poziomem merytorycznym, a grafiki stanowiły atrakcyjne uzupełnienie treści. Pamiętajmy też o dobrej promocji swoich działań. Całościowe doskonalenie link baitingu przyczynia się do odniesienia zamierzonego sukcesu. ",[16,31704,31705,31708,31709],{},[224,31706,31707],{},"Autor: Karol Frączek"," – Specjalista ds. link buildingu – ",[182,31710,31713],{"href":31711,"rel":31712},"https:\u002F\u002Fks.pl",[349],"Agencja KS",[16,31715,31716],{},"W KS odpowiedzialny jest za realizację dla klientów skutecznego i efektywnego link buildingu. Dba o pozyskiwanie i utrzymanie wartościowych linków prowadzących do strony internetowej. W pracy szczególną uwagę przykłada do odpowiedniego doboru źródeł ruchu. Dba o wysoką jakość realizowanych działań. Z wykształcenia technik organizacji reklamy z zamiłowania fan motoryzacji.",{"title":34,"searchDepth":190,"depth":190,"links":31718},[31719,31720,31723,31724,31725,31726,31729,31730,31731],{"id":31551,"depth":190,"text":31552},{"id":31602,"depth":190,"text":31603,"children":31721},[31722],{"id":31612,"depth":359,"text":31613},{"id":31619,"depth":190,"text":31620},{"id":31655,"depth":190,"text":31656},{"id":31662,"depth":190,"text":31663},{"id":31669,"depth":190,"text":31670,"children":31727},[31728],{"id":31676,"depth":359,"text":31677},{"id":31683,"depth":190,"text":31684},{"id":31693,"depth":190,"text":31694},{"id":817,"depth":190,"text":818},"2021-04-12","Realizacja skutecznego link buildingu to jedno z fundamentalnych działań w procesie pozycjonowania strony internetowej. Jedną z technik pozyskiwania wartościowych linków jest Link Baiting, nazywany in","\u002Fblog\u002Fimages\u002Fczym-jest-link-baiting.webp",{},"\u002Fblog\u002Fczym-jest-link-baiting",{"title":31529,"description":31733},"blog\u002Fczym-jest-link-baiting","5ghAr8e_jezLsrIXH-8g4uvbsgOFW_ZZEc3whGixo7I",{"id":31741,"title":31742,"author":377,"body":31743,"category":5880,"coverStyle":197,"date":32047,"description":32048,"excerpt":197,"extension":200,"image":32049,"meta":32050,"navigation":203,"path":32051,"readTime":6251,"seo":32052,"seoDescription":197,"stem":32053,"__hash__":32054},"blog\u002Fblog\u002Fanaliza-konkurencji-w-seo.md","Analiza konkurencji w SEO: jak do tego podejść",{"type":9,"value":31744,"toc":32038},[31745,31748,31766,31770,31773,31778,31781,31786,31792,31800,31805,31808,31813,31822,31827,31832,31835,31842,31851,31854,31858,31864,31869,31872,31885,31890,31893,31896,31899,31908,31913,31916,31921,31924,31927,31931,31934,31954,31962,31966,31973,31978,31981,31985,31988,32005,32012,32015,32017,32020,32023,32026,32031],[16,31746,31747],{},"​W pozycjonowaniu mamy jedno główne pytanie: jak zdobyć najwyższe miejsce w wynikach wyszukiwania na odpowiednie frazy. Wysokie położenie naszej domeny w SERP może przynieść duży ruch i w wyniku lepszą sprzedaż. Sposób, w jaki dążymy do osiągnięcia tego celu, jest kluczowy. Nie działamy przecież w próżni.",[16,31749,31750,31751,31754,31755,31758,31759,31765],{},"Żeby zdobyć pierwszą pozycję w Google, musimy brać pod uwagę ",[224,31752,31753],{},"działania naszych konkurentów"," i robić SEO lepiej niż oni.  Analiza rywali pozwala wykryć ",[224,31756,31757],{},"słabe strony własnej witryny",", a także znaleźć nowe, niewykorzystywane dotąd możliwości. Jedną z nich jest możliwość ",[224,31760,31761],{},[182,31762,31764],{"href":5008,"rel":31763},[349],"pozyskania linków kierujących do domen konkurencji, wykorzystując narzędzie Relinkowanie od Linkhouse",". Poniżej znajdziesz wskazówki, dzięki którym dowiesz się, na co warto zwracać uwagę podczas sprawdzania innych stron internetowych w kontekście działań on-site i jak wyciągnąć wnioski, które pomogą zwiększyć widoczność Twojej domeny.",[12,31767,31769],{"id":31768},"jak-wykryćswoich-konkurentów","Jak wykryć swoich konkurentów?",[16,31771,31772],{},"Przede wszystkim, aby przeprowadzić analizę konkurencji, trzeba znaleźć strony o podobnej tematyce, walczące z Tobą o pozycje na takie same zapytania.",[16,31774,31775],{},[224,31776,31777],{},"Jak to zrobić?",[16,31779,31780],{},"Możesz przeprowadzić własnoręczny research. Sprawdź zapytania, które charakteryzują Twój biznes. Pomyśl, jakie słowa kluczowe i frazy mogą wykorzystywać Twoi potencjalni klienci i zrób to samo, co robi internauta. Wyszukaj ich. W SERP pojawią się Twoi rywale.",[16,31782,31783],{},[32,31784],{"alt":34,"src":31785},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage3-1024x694.png",[16,31787,11940,31788],{},[182,31789,31790],{"href":31790,"rel":31791},"https:\u002F\u002Fwww.google.com\u002F",[349],[16,31793,31794,31795,31799],{},"Dobierając słowa kluczowe do analizy, warto także wykorzystać ",[182,31796,1416],{"href":31797,"rel":31798},"https:\u002F\u002Fsearch.google.com\u002Fsearch-console\u002Fabout",[349],". Zobacz, na jakie hasła Twoja witryna jest widoczna i sprawdź wyniki wyszukiwania na te frazy.",[16,31801,31802],{},[32,31803],{"alt":34,"src":31804},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage5-1024x291.png",[16,31806,31807],{},"Zanotuj i przejrzyj witryny Twoich konkurentów. Sprawdź, czym oni się zajmują, o czym publikują treści.",[16,31809,31810,31811,284],{},"Możesz także zastosować dedykowane narzędzia, które zrobią research za Ciebie i znacznie ułatwią analizę. Jednym z nich jest ",[224,31812,26463],{},[16,31814,31815,31816,31821],{},"Wystarczy, że dodasz adres swojej domeny w module ",[182,31817,31820],{"href":31818,"rel":31819},"https:\u002F\u002Fapp.semstorm.com\u002Fexplorer",[349],"Analizy stron",", a dostaniesz listę witryn, które konkurują z Tobą w wynikach wyszukiwania.",[16,31823,31824],{},[32,31825],{"alt":34,"src":31826},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage4-1024x516.png",[16,31828,31829,227],{},[224,31830,31831],{},"Czy z każdą stroną trzeba konkurować?",[16,31833,31834],{},"Może to być zaskakujące, ale nie, nie z każdą. Pewnie wiesz, że istnieją duże serwisy, takie jak Pinterest czy Wikipedia, z którymi nie ma sensu konkurować. Na szczęście nie mają one aż tak dużego znaczenia dla budowania Twojej pozycji. Internauci dobrze znają Wikipedię i rodzaj contentu, który tam znajdą. Jeżeli szukają takiej formy informacji, to i tak tam wejdą, ale nie oznacza to, że na tym skończą research.",[16,31836,31837,31838,31841],{},"Pojawienie się takich serwisów w wynikach wyszukiwania na wybrane przez Ciebie zapytanie wiele mówi o ",[224,31839,31840],{},"intencji,"," która za nim stoi. Już sama Wikipedia najprawdopodobniej  świadczy o tym, że użytkownik nie jest gotowy do zakupu, a szuka wiadomości na interesujący go temat. Będzie to więc zapytanie informacyjne, a nie transakcyjne. Jeżeli w SERP masz dużych graczy, warto zastanowić się, czy nie poszukać słów kluczowych z długiego ogona, na które łatwiej będzie pojawić się w top.",[16,31843,31844,31845,31850],{},"W SEMSTORM poza listą wszystkich konkurentów można zobaczyć ",[182,31846,31849],{"href":31847,"rel":31848},"https:\u002F\u002Fapp.semstorm.com\u002Fexplorer\u002Forganic\u002Fcompetitors?op=or&competitor_0=semstorm.com",[349],"podobnych rywali",". System bierze pod uwagę wielkość Twojej witryny, liczbę słów kluczowych oraz zakres twoich działań i na tej podstawie dobiera odpowiednie serwisy. Są to strony, które rzeczywiście walczą z Tobą o miejsce w wynikach wyszukiwania.",[16,31852,31853],{},"Masz listę konkurentów? Zobacz, która strona jest bliska profilowi Twojej firmy, jakie usługi czy produkty oferuje. Czy walczysz z nią o tych samych klientów, czy może macie komplementarne dobra? Wyznacz kilka takich domen, które będziesz później analizować i z którymi będziesz się porównywać.",[12,31855,31857],{"id":31856},"jak-analizować-domeny-konkurentów","Jak analizować domeny konkurentów",[16,31859,31860,31863],{},[224,31861,31862],{},"Znajdź potencjał."," Odszukaj słowa kluczowe, na które Twoja witryna znajduje się niżej w wynikach wyszukiwania niż główna konkurencja. Warto popracować nad widocznością na te frazy. Posprawdzaj wybrane strony, skup się przede wszystkim na strukturze oraz treści. Zwróć uwagę na nagłówki i zobacz, w jaki sposób rywal wykorzystuje słowa. Czy w publikacjach znajdują się grafiki? Na tej podstawie popraw swój tekst, żeby pojawić się wyżej.",[16,31865,31866],{},[224,31867,31868],{},"Uwaga!",[16,31870,31871],{},"Przed rozpoczęciem działań musisz sprawdzić, czy Twój artykuł już generuje spory ruch. Dowolne zmiany treści mogą wpłynąć na pozycję, a to oznacza, że możesz stracić widoczność na słowa, na które już się wyświetlasz. W tym przypadku warto dobrze przemyśleć sprawę. Jeśli aktualny wpis nie generuje jeszcze ruchu (czy przyciąga dosłownie kilku ludzi w miesiącu), to spokojnie można go edytować.",[16,31873,31874,31877,31878,31881,31882,284],{},[224,31875,31876],{},"Zainspiruj się słowami kluczowymi konkurencji",". Możesz w tym celu wykorzystać zaawansowane filtry w ",[182,31879,26463],{"href":31818,"rel":31880},[349],". Żeby to zrobić, porównaj słowa kluczowe z jednym z konkurentów, a następnie ",[224,31883,31884],{},"wyklucz własną domenę",[16,31886,31887],{},[32,31888],{"alt":34,"src":31889},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage7-1024x263.png",[16,31891,31892],{},"Dzięki temu dostaniesz listę fraz, na które jeszcze się nie pozycjonujesz.",[16,31894,31895],{},"To pozwoli Ci znaleźć obszary, gdzie możesz jeszcze pojawić się, żeby zwiększyć widoczność witryny.",[16,31897,31898],{},"Znalazłeś lukę u siebie? Przygotuj tekst, który pozwoli Ci pojawić się na te słowa kluczowe wysoko w Google.",[16,31900,31901,31904,31905,284],{},[224,31902,31903],{},"Zobacz popularne strony rywala."," Sprawdź, o czym pisze i co przyciąga do niego największy ruch. Zrobisz to w SEMSTORM we ",[224,31906,31907],{},"wkładce strony",[16,31909,31910],{},[32,31911],{"alt":34,"src":31912},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage6-1024x330.png",[16,31914,31915],{},"Te informacje mogą służyć jako inspiracja dla nowych treści na Twoim blogu. Warto pojawić się obok konkurenta, żeby ściągnąć do siebie jego odbiorców. Możesz zobaczyć, na jakie słowa widoczna jest popularna strona – wystarczy kliknąć link, a pojawi się lista fraz.",[16,31917,31918],{},[32,31919],{"alt":34,"src":31920},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage2-1024x359.png",[16,31922,31923],{},"Jeżeli udało Ci się znaleźć na innej stronie ciekawy temat, który nie został jeszcze opisany na blogu, a jest on dość konkurencyjny, warto go utworzyć i wesprzeć linkowaniem.",[16,31925,31926],{},"Dodaj linki wewnętrzne, czyli odnośniki do innych, powiązanych tematycznie tekstów w Twoim serwisie. Rozważ także dodanie linków zewnętrznych ze źródeł o pokrewnej tematyce.",[12,31928,31930],{"id":31929},"analizuj-konkurentów-przed-tworzeniem-artykułu","Analizuj konkurentów przed tworzeniem artykułu",[16,31932,31933],{},"Znasz już swoje luki i chcesz je wypełnić. Wybrałeś słowa kluczowe i chcesz przygotować nowy tekst. Co zrobić najpierw? Sprawdzić strony w TOP 10, które pojawiają się w wynikach wyszukiwania. Jeśli robisz to ręcznie, zwróć uwagę na:",[678,31935,31936,31942,31948],{},[54,31937,31938,31941],{},[224,31939,31940],{},"Długość artykułów",". Zobacz, jak obszerne treści robią inni. Tworząc zbyt krótki wpis, możesz nie być w stanie dodać odpowiedniej ilości naturalnie wyglądających fraz i nie starczy Ci miejsca, by opisać daną kwestię wyczerpująco.",[54,31943,31944,31947],{},[224,31945,31946],{},"Tematy",". To o czym pisze konkurencja i w jaki sposób podchodzi do zagadnienia, jest dla Ciebie cenną informacją.",[54,31949,31950,31953],{},[224,31951,31952],{},"Nagłówki",". To w nich zawsze znajdują się słowa kluczowe, a więc są ważne zarówno pod względem użytych fraz, jak i występującej liczby śródtytułów oraz podziału struktury.",[16,31955,31956,31957,284],{},"Te same dane oraz wiele więcej informacji o tekście otrzymasz od ",[182,31958,31961],{"href":31959,"rel":31960},"https:\u002F\u002Fapp.semstorm.com\u002Feditor",[349],"Asystenta Contentu",[220,31963,31965],{"id":31964},"czym-on-właściwie-jest","Czym on właściwie jest?",[16,31967,31968,31969,31972],{},"To inteligentny edytor, który samodzielnie analizuje treści konkurencji na wybrane słowa kluczowe oraz dostarcza sugestii słów kluczowych. Do tego na podstawie publikacji z topowych pozycji automatycznie generuje dane dotyczące ",[224,31970,31971],{},"długości artykułu, nagłówków, liczby obrazków",", a nawet pogrubień.",[16,31974,31975],{},[32,31976],{"alt":34,"src":31977},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fimage1-1024x450.png",[16,31979,31980],{},"Algorytmy języka naturalnego pozwalają sztucznej inteligencji określić ile razy użyć konkretnego słowa kluczowego oraz w jakich elementach HTML je zamieścić. Takie wskazówki data-driven zaoszczędzą Twój czas, ponieważ nie musisz ręcznie sprawdzać konkurentów, a do tego masz pewność, że wszelkie sugestie wygenerowane są na podstawie twardych danych.",[12,31982,31984],{"id":31983},"jakie-pytania-trzeba-sobie-zadać-sprawdzając-stronę-rywala","Jakie pytania trzeba sobie zadać, sprawdzając stronę rywala",[16,31986,31987],{},"Analiza konkurencji jest podstawową częścią dowolnych działań marketingowych zwłaszcza pod kątem SEO. To dość skomplikowany proces, dlatego zebrałam krótką listę pytań, które ułatwią Ci pracę.",[678,31989,31990,31993,31996,31999,32002],{},[54,31991,31992],{},"Czy to faktycznie jest mój rywal? Sprawdź, czy ta domena walczy z Tobą o tych samych odbiorców.",[54,31994,31995],{},"Na jakie frazy konkurent jest widoczny i dlaczego? Dzięki temu możesz znaleźć nowe możliwości dla swojej witryny.",[54,31997,31998],{},"Na jakie słowa mogę z nim wygrać?",[54,32000,32001],{},"O czym piszą na wybranej www i jaka strona serwisu jest najbardziej widoczna?",[54,32003,32004],{},"Czy udało mi się sprawdzić wszystkie typy podstron? Np. strony produktowe, opisy kategorii, wpisy blogowe – trzeba je przeanalizować jedna po drugiej.",[16,32006,32007,32008,32011],{},"Pamiętaj, ciężej będzie Ci się porównać, jeśli na wybrane słowo kluczowe rankuje Twój wpis blogowy, a konkurent jest widoczny z produktem lub kategorią. Warto wtedy się zastanowić, ",[224,32009,32010],{},"czemu Google wyświetla odmienne typy treści"," na taką samą frazę. Trzeba przemyśleć jaka intencja stoi za takim zapytaniem.",[16,32013,32014],{},"Jeżeli serwis jest duży, to warto podchodzić do analizy metodycznie i sprawdzać najpierw stronę główną konkurenta z własną stroną główną, a wpisy blogowe zestawiać z innymi wpisami blogowymi.",[12,32016,818],{"id":817},[16,32018,32019],{},"Dogłębne poznanie rywali w sieci to klucz do wysokich pozycji w wynikach wyszukiwania, dlatego nie warto zaniedbywać takich działań. Własnoręczny research jest dość pracochłonny, jednak aktualnie na rynku można znaleźć narzędzia ułatwiające to zadanie.",[16,32021,32022],{},"Jeśli chcesz, aby Twoja strona uzyskała wysokie pozycje w Google, to musisz poświęcić nieco czasu na zrozumienie swojego odbiorcy i jego intencji oraz serwowanie mu odpowiednich treści. Dużo łatwiej jest to robić, gdy wiesz, co robią inne strony o podobnej tematyce.",[16,32024,32025],{},"Taka analiza pomoże Ci nie tylko podpatrzeć ciekawe tematy, ale również może natchnąć Cię do stworzenia artykułu na jeszcze nieużywane przez Ciebie wartościowe frazy. Co więcej, pozwala ustalić Twoje podstrony z potencjałem. Ich delikatna edycja pozwoli Ci znaleźć się wyżej niż konkurencja na słowo kluczowe, z którego oboje korzystacie.",[16,32027,31479,32028],{},[224,32029,32030],{},"Katarzyna Ambrożewicz, Marketing Manager w SEMSTORM",[16,32032,32033,32034,32037],{},"Marketing manager w ",[182,32035,26463],{"href":26461,"rel":32036},[349],". Na co dzień zajmuje się opracowaniem strategii content marketingowej oraz jej realizacją. Wierzy w „Inbound” i siłę słowa. Prywatnie jest pasjonatką kina europejskiego i dobrej dyskusji.",{"title":34,"searchDepth":190,"depth":190,"links":32039},[32040,32041,32042,32045,32046],{"id":31768,"depth":190,"text":31769},{"id":31856,"depth":190,"text":31857},{"id":31929,"depth":190,"text":31930,"children":32043},[32044],{"id":31964,"depth":359,"text":31965},{"id":31983,"depth":190,"text":31984},{"id":817,"depth":190,"text":818},"2021-04-07","​W pozycjonowaniu mamy jedno główne pytanie: jak zdobyć najwyższe miejsce w wynikach wyszukiwania na odpowiednie frazy. Wysokie położenie naszej domeny w SERP może przynieść duży ruch i w wyniku lepsz","\u002Fblog\u002Fimages\u002Fanaliza-konkurencji-w-seo.webp",{},"\u002Fblog\u002Fanaliza-konkurencji-w-seo",{"title":31742,"description":32048},"blog\u002Fanaliza-konkurencji-w-seo","-e1D_SfYPGMSPbIs9O4uvh4udahxWlDJwP1N62MikZE",{"id":32056,"title":32057,"author":377,"body":32058,"category":5880,"coverStyle":197,"date":32129,"description":32130,"excerpt":197,"extension":200,"image":32131,"meta":32132,"navigation":203,"path":32133,"readTime":4324,"seo":32134,"seoDescription":197,"stem":32135,"__hash__":32136},"blog\u002Fblog\u002Fjak-zoptymalizowac-strone-pod-seo.md","Jak zoptymalizować stronę pod SEO w 4 prostych krokach",{"type":9,"value":32059,"toc":32119},[32060,32063,32068,32072,32075,32079,32083,32086,32090,32093,32097,32100,32104,32107,32111],[16,32061,32062],{},"Optymalizacja strony pod SEO to pierwszy krok w skutecznym pozycjonowaniu witryny. Czy można przeprowadzić ją samodzielnie? Na czym właściwie polega i od czego zacząć? Podpowiadamy w dzisiejszym artykule.",[16,32064,32065],{},[32,32066],{"alt":34,"src":32067},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F04\u002Fjak-zoptymalizowac-1-1024x1024.jpg",[12,32069,32071],{"id":32070},"na-czym-polega-optymalizacja-seo","Na czym polega optymalizacja SEO? ",[16,32073,32074],{},"Zastanawiałeś się kiedyś, jak to się dzieje, że niektóre witryny pojawiają się na pierwszej stronie wyników wyszukiwania, a inne zajmują dalsze pozycje? To nie jest przypadek. Właściciele stron, które są widoczne w Google, inwestują w pozycjonowanie. Działania te możemy podzielić na on site ( na stronie) i off site (poza witryną). Jak się domyślasz, optymalizację SEO zaliczamy do tej pierwszej grupy. W dużym skrócie, optymalizacja witryny to przygotowanie strony zgodnie z zaleceniami Google dla webmasterów. Dotyczy to zarówno jej kodu, struktury linków, tekstów, jak i elementów graficznych.",[12,32076,32078],{"id":32077},"optymalizacja-seo-witryny-krok-po-kroku","Optymalizacja SEO witryny krok po kroku ",[220,32080,32082],{"id":32081},"zaplanuj-odpowiednią-strukturę-witryny","Zaplanuj odpowiednią strukturę witryny",[16,32084,32085],{},"Zanim jeszcze zlecisz wykonanie firmowej strony internetowej, zaplanuj jej strukturę. Co to oznacza w praktyce? Chodzi o układ podstron przyjazny SEO. Jeśli zakładasz e-sklep, postaraj się, aby podkategorie produktów były zgodne z tym, czego szukają internauci. Struktura powinna być zrozumiała dla robotów indeksujących i przyjazna dla użytkowników Omówmy to na konkretnym przykładzie. Jeśli masz sklep z torebkami i główna kategoria to torebki, nazwa jednej z podkategorii powinna brzmieć “torebki na ramię”, a nie “na ramię”. Dlaczego? Użytkownicy będą wiedzieć, że w podkategorii “na ramię” znajdą torebki, ale boty indeksujące już nie. Dlatego nazwa podkategorii przyjazna SEO powinna brzmieć właśnie “torebki na ramię”.",[220,32087,32089],{"id":32088},"dopasuj-frazy-kluczowe-i-przygotuj-wartościowy-content","Dopasuj frazy kluczowe i przygotuj wartościowy content",[16,32091,32092],{},"Kolejny krok to dopasowanie fraz kluczowych do poszczególnych podstron w witrynie Powinny być pogrupowane tematycznie. Dzięki temu unikniesz tzw. duplikacji wewnętrznej. Chodzi o sytuację, w której minimum dwie podstrony tej samej witryny rywalizują między sobą o pozycję. Jak się domyślasz, to szkodzi ogólnej pozycji Twojej strony internetowej, dlatego odpowiedni dobór słów kluczowych jest taki ważny. To jednak dopiero początek. Frazy kluczowe są punktem wyjścia do stworzenia wartościowego contentu. Najtrudniejsze jest znalezienie kompromisu pomiędzy nasyceniem tekstu słowami kluczowymi a użytecznością contentu dla użytkowników. Przykładowo, jeśli jedną z fraz, na którą pozycjonujesz witrynę jest nazwa produktu + opinie, umieść na tej podstronie rekomendacje swoich klientów. Koniecznie podziel tekst na sekcje, śródtytuły, w których umieścisz wybrane słowa kluczowe. Postaraj się, by tekst był jak najbardziej naturalny. Pamiętaj, że jego najważniejszym odbiorcą jest użytkownik, Twój potencjalny klient.",[220,32094,32096],{"id":32095},"uzupełnij-atrybuty-alt-obrazków-i-grafik","Uzupełnij atrybuty alt obrazków i grafik",[16,32098,32099],{},"Elementy graficzne na stronie są również częścią optymalizacji witryny pod SEO. Żeby roboty Google’a mogły “zobaczyć” i zindeksować obrazki, musisz dodać do nich opis alternatywny, tzw. atrybut alt. To tekst nie tylko dla botów indeksujących. Opis alternatywny pozwala zrozumieć, co jest na grafice także osobom z dysfunkcjami wzroku. Jak stworzyć opis alternatywny przyjazny SEO? Powinien on wyjaśniać, co jest na obrazku, a jednocześnie — zawierać jedną z fraz kluczowych, na którą pozycjonujesz konkretną podstronę. Jeśli nie uzupełnisz atrybutu alt obrazów, to tak jakby ich w ogóle nie było. Boty indeksujące ich “nie zobaczą” i nie zindeksują. Jeśli na Twojej stronie jest dużo zdjęć oraz innych elementów graficznych, koniecznie skompresuj je tak, by ważyły jak najmniej. Zbyt ciężkie grafiki, wydłużają czas ładowania się strony. Jeśli ten czas jest ekstremalnie długi, może to zaszkodzić pozycji Twojej witryny. ",[220,32101,32103],{"id":32102},"dodaj-dane-strukturalne","Dodaj dane strukturalne",[16,32105,32106],{},"Uzupełnienie danych strukturalnych na stronie to zadanie dla Twojego programisty. Są to znaczniki HTML, które pomagają algorytmom Google’a zrozumieć i pogrupować treści w witrynie. Innymi słowy, dzięki tym znacznikom boty indeksujące wiedzą, co dane treści znaczą. Może to być np. nazwa firmy, recenzje. Zrozumienie rodzaju contentu przez algorytmy Google’a pozwoli na lepsze wyświetlanie Twojej strony w wynikach wyszukiwania. Takim przykładem są choćby rich snippety, czyli rozszerzone wyniki wyszukiwania. To dzięki danym strukturalnym Google może w taki sposób wyświetlać witrynę w swoim indeksie.",[12,32108,32110],{"id":32109},"optymalizacja-strony-pod-seo-podsumowanie","Optymalizacja strony pod SEO — podsumowanie",[16,32112,32113,32114,284],{},"Bez właściwej optymalizacji strony pod SEO, nie ma mowy o efektywnym pozycjonowaniu.Dlaczego warto zacząć od przygotowania witryny SEO? W niektórych mało konkurencyjnych i niszowych branżach optymalizacja wystarczy, aby poprawić pozycję strony w wynikach wyszukiwania. Jeśli chcesz mieć pewność, że Twoja firmowa witryna zostanie zoptymalizowana zgodnie z najnowszymi zaleceniami Google’a, skontaktuj się z ",[182,32115,32118],{"href":32116,"rel":32117},"https:\u002F\u002Flepszymarketing.pl",[349],"agencją SEO Lepszy Marketing",{"title":34,"searchDepth":190,"depth":190,"links":32120},[32121,32122,32128],{"id":32070,"depth":190,"text":32071},{"id":32077,"depth":190,"text":32078,"children":32123},[32124,32125,32126,32127],{"id":32081,"depth":359,"text":32082},{"id":32088,"depth":359,"text":32089},{"id":32095,"depth":359,"text":32096},{"id":32102,"depth":359,"text":32103},{"id":32109,"depth":190,"text":32110},"2021-04-01","Optymalizacja strony pod SEO to pierwszy krok w skutecznym pozycjonowaniu witryny. Czy można przeprowadzić ją samodzielnie? Na czym właściwie polega i od czego zacząć? Podpowiadamy w dzisiejszym artyk","\u002Fblog\u002Fimages\u002Fjak-zoptymalizowac-strone-pod-seo.webp",{},"\u002Fblog\u002Fjak-zoptymalizowac-strone-pod-seo",{"title":32057,"description":32130},"blog\u002Fjak-zoptymalizowac-strone-pod-seo","ajYoIMVll69diz3FEENO5yqMOTDspWGi9gdMnkpAkDM",{"id":32138,"title":32139,"author":377,"body":32140,"category":852,"coverStyle":197,"date":32259,"description":32260,"excerpt":197,"extension":200,"image":32261,"meta":32262,"navigation":203,"path":32263,"readTime":1068,"seo":32264,"seoDescription":197,"stem":32265,"__hash__":32266},"blog\u002Fblog\u002Ffunkcja-sugerowania-alternatywnych-stron.md","Nowość w Linkhouse: Funkcja sugerowania alternatywnych stron",{"type":9,"value":32141,"toc":32253},[32142,32147,32151,32154,32159,32162,32173,32177,32184,32189,32192,32197,32201,32204,32224,32227,32230,32235,32239,32242,32245,32250],[16,32143,32144],{},[224,32145,32146],{},"Nie próżnujemy! Nadejście wiosny w Linkhouse to też nadejście nowych, innowacyjnych funkcji. Tym razem wprowadziliśmy nowości w zamówieniach: funkcję sugerowania alternatywnych stron.",[12,32148,32150],{"id":32149},"o-co-chodzi-w-funkcji-sugerowania-alternatywnych-stron","O co chodzi w funkcji sugerowania alternatywnych stron? ",[16,32152,32153],{},"Do tej pory, jeżeli Twoja publikacja została odrzucona przez Wydawcę, do wyboru było kilka opcji: całkowite zrezygnowanie z publikacji i zwrot pieniędzy na saldo w aplikacji, wyszukanie publikacji zastępczych we własnym zakresie, lub kontakt z BOK w celu dobrania odpowiednich stron na zastępstwo.",[16,32155,32156],{},[224,32157,32158],{},"Dzięki nowej funkcji automatyzujemy proces wyszukiwania zastępczych miejsc na publikację!",[16,32160,32161],{},"To idealna funkcja dla osób, które:",[51,32163,32164,32167,32170],{},[54,32165,32166],{},"dysponują wolnymi środkami w portfelu Linkhouse i nie wiedzą, w jaki sposób efektywnie je wydać",[54,32168,32169],{},"nie posiadają wystarczającej wiedzy o parametrach SEO w stopniu umożliwiającym im dokładne i idealne dopasowanie portali we własnym zakresie",[54,32171,32172],{},"nie mają czasu na długie sprawdzanie i szukanie zamienników, dlatego podstawowy dobór podobnych stron bardzo im pomoże",[12,32174,32176],{"id":32175},"jak-działa-funkcja-sugerowania-alternatywnych-stron","Jak działa funkcja sugerowania alternatywnych stron?",[16,32178,32179,32180,32183],{},"Jeśli Wydawca odrzucił Twoją publikację, niezależnie od powodu, to w szczegółach Twojego zlecenia wyświetli się przycisk ",[224,32181,32182],{},"Propozycje Podobnych Stron",". Po jego naciśnięciu, otrzymasz listę kilkunastu portali, które dobierane są na podstawie wybranych przez Ciebie wytycznych dla pierwotnego zlecenia. ",[16,32185,32186],{},[32,32187],{"alt":34,"src":32188},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage4-1-1024x465.png",[16,32190,32191],{},"Stopień podobieństwa oznaczamy od 1 do 10, gdzie 1 oznacza najbardziej podobną stronę pod względem parametrów, a dalsze miejsca nadal pokrywają się w pewnym, ale mniejszym, stopniu, z wybranymi przez Ciebie preferencjami. ",[16,32193,32194],{},[32,32195],{"alt":34,"src":32196},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage1-2.png",[12,32198,32200],{"id":32199},"jakie-kryteria-bierzemy-pod-uwagę-w-przypadku-dobierania-podobnych-stron","Jakie kryteria bierzemy pod uwagę w przypadku dobierania podobnych stron? ",[16,32202,32203],{},"Kryteria wspólne dla wszystkich kroków to:",[51,32205,32206,32209,32212,32215,32218,32221],{},[54,32207,32208],{},"Wykluczone strony zakupione w Linkhouse dla domeny z wytycznych,",[54,32210,32211],{},"Wykluczone ref domains z Ahrefs dla domeny z wytycznych*",[54,32213,32214],{},"Język strony musi być zgodny,",[54,32216,32217],{},"Parametr linków musi być zgodny (follow\u002Fnofollow),",[54,32219,32220],{},"Maksymalna liczba linków musi pozwalać na dodanie liczby linków z wytycznych,",[54,32222,32223],{},"Typ oferty musi być zgodny.",[16,32225,32226],{},"* – pobieramy 2000 najlepszych ref domains z powodów ograniczeń API",[16,32228,32229],{},"Wytłumaczenie wszystkich kryteriów dostępne jest po naciśnięciu niebieskiego przycisku “W jaki sposób dobieramy propozycje”. Dodatkowo bierzemy pod uwagę cenę publikacji, wahania Trust Flow i Domain Rating, ruch oraz kategorię tematyczną.",[16,32231,32232],{},[32,32233],{"alt":34,"src":32234},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage2-2.png",[12,32236,32238],{"id":32237},"ile-to-kosztuje-i-czy-muszę-z-tego-korzystać","Ile to kosztuje i czy muszę z tego korzystać?",[16,32240,32241],{},"Korzystanie z funkcji sugerowania alternatywnych stron jest całkowicie bezpłatne, a taka opcja odblokuje się po odrzuceniu zamówienia przez wybranego Wydawcę. ",[16,32243,32244],{},"Nawet, jeżeli wykorzystujesz tę funkcję, nie obliguje Cię to do płatności i konieczności wyboru miejsc, dobranych przez system na platformie Linkhouse.",[16,32246,32247],{},[32,32248],{"alt":34,"src":32249},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage3-2-1024x396.png",[16,32251,32252],{},"Mamy nadzieję, że nowa funkcja przypadnie Ci do gustu, oszczędzi sporo czasu i zautomatyzuje zadania i procesy dla Twojego biznesu. Zdecydowanie polecamy przyjrzeć się naszej propozycji i zapraszamy do pozostawienia informacji zwrotnej o nowej funkcji! 🙂",{"title":34,"searchDepth":190,"depth":190,"links":32254},[32255,32256,32257,32258],{"id":32149,"depth":190,"text":32150},{"id":32175,"depth":190,"text":32176},{"id":32199,"depth":190,"text":32200},{"id":32237,"depth":190,"text":32238},"2021-03-30","Nie próżnujemy! Nadejście wiosny w Linkhouse to też nadejście nowych, innowacyjnych funkcji. Tym razem wprowadziliśmy nowości w zamówieniach: funkcję sugerowania alternatywnych stron. O co chodzi w fu","\u002Fblog\u002Fimages\u002Ffunkcja-sugerowania-alternatywnych-stron.webp",{},"\u002Fblog\u002Ffunkcja-sugerowania-alternatywnych-stron",{"title":32139,"description":32260},"blog\u002Ffunkcja-sugerowania-alternatywnych-stron","iXsEuJcY-tG8RFlBXzIVdKZ46I0BTnpchezUd9fUr-k",{"id":32268,"title":32269,"author":377,"body":32270,"category":17222,"coverStyle":197,"date":32623,"description":32624,"excerpt":197,"extension":200,"image":32625,"meta":32626,"navigation":203,"path":32627,"readTime":14147,"seo":32628,"seoDescription":197,"stem":32629,"__hash__":32630},"blog\u002Fblog\u002Fjaki-hosting-wybrac.md","Jaki hosting wybrać? 22 kwestie, na które warto zwrócić uwagę",{"type":9,"value":32271,"toc":32614},[32272,32275,32278,32281,32287,32290,32293,32296,32310,32313,32318,32326,32329,32335,32342,32374,32381,32384,32387,32393,32396,32399,32402,32428,32431,32438,32441,32447,32450,32453,32487,32493,32496,32499,32502,32534,32537,32540,32543,32549,32552,32582,32588,32595,32598],[16,32273,32274],{},"Niby wybór hostingu to taka prosta sprawa – zdecydujmy się na firmę, którą polecają ludzie w internecie. Żeby też było dużo gigabajtów powierzchni, która może się przydać. No i jak najwięcej “bez limitu” w ofercie.",[16,32276,32277],{},"W praktyce jednak decyzja o wyborze hostingu dla strony WWW, sklepu czy bloga jest nieco bardziej skomplikowana, a same hostingi nie ułatwiają sprawy, ukrywając często konkretne i istotne parametry usługi pod ładnie brzmiącymi marketingowymi hasłami.",[16,32279,32280],{},"W tym artykule nie pokażę Ci, jaki konkretnie hosting wybrać dla Twojej działalności. Postaram się jednak wskazać Ci czynniki, na które warto zwrócić uwagę, wybierając szybki, bezpieczny i niezawodny hosting. Zaczynamy? 🙂",[12,32282,32284],{"id":32283},"dlaczego-hosting-ma-znaczenie",[224,32285,32286],{},"Dlaczego hosting ma znaczenie?",[16,32288,32289],{},"Na początek szybkie wprowadzenie: dlaczego w ogóle przejmować się hostingiem stron WWW?",[16,32291,32292],{},"Hosting jest fundamentem, na którym zbudowana jest strona internetowa. Gdy fundament jest kiepski, strona działa kiepsko. Gdy hosting jest powolny i niewydajny, strona działa wolno.",[16,32294,32295],{},"A gdy strona ładuje się wolno i nie jest wydajna, to odwiedzający są mniej zadowoleni:",[51,32297,32298,32304],{},[54,32299,32300,32303],{},[224,32301,32302],{},"częściej porzucają stronę WWW"," (zwiększa się współczynnik odrzuceń, zmniejsza się ilość odsłon na sesję itd.),",[54,32305,32306,32309],{},[224,32307,32308],{},"rzadziej dokonują konwersji"," (mniej kupują, częściej porzucają koszyk, rzadziej zostawiają swoje dane kontaktowe itd.).",[16,32311,32312],{},"Ponadto szybkość strony internetowej jest jednym z coraz bardziej znaczących sygnałów rankingowych dla wyszukiwarki Google. 4 z 7 sygnałów rankingowych w ramach tzw. Page Experience ma związek z hostingiem strony:",[16,32314,32315],{},[32,32316],{"alt":34,"src":32317},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage1.jpg",[16,32319,32320,32321],{},"Oryginalna grafika: ",[182,32322,32325],{"href":32323,"rel":32324},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2020\u002F05\u002Fevaluating-page-experience",[349],"Google Serach Central",[16,32327,32328],{},"Dlatego w Twoim interesie jest zadbać o to, aby strona WWW działała szybko i wydajnie. A bez dobrego hostingu jako fundament strony, się nie obejdzie. Dlatego właśnie zdecydowanie warto poświęcić temu tematowi chwile i go zagłębić – w końcu hosting kupujemy na dłuższy czas.",[12,32330,32332],{"id":32331},"podstawowe-kryteria-wyboru-hostingu",[224,32333,32334],{},"Podstawowe kryteria wyboru hostingu",[16,32336,32337,32338,32341],{},"Zacznijmy od absolutnych podstaw, na które możesz trafić szukając w internecie ",[949,32339,32340],{},"“jaki hosting wybrać”",". To 5 podstawowych parametrów, na które zwraca się uwagę, wybierając hosting i od nich właśnie warto zacząć:",[678,32343,32344,32350,32356,32362,32368],{},[54,32345,32346,32349],{},[224,32347,32348],{},"Liczba stron"," – to prosty parametr określający ile stron WWW (adresów, domen) możesz uruchomić na danym koncie hostingowym.",[54,32351,32352,32355],{},[224,32353,32354],{},"Powierzchnia dysku"," – określa ile danych (plików, zdjęć, danych w bazie, maili itd.) zmieści się na danym koncie hostingowym.",[54,32357,32358,32361],{},[224,32359,32360],{},"Transfer"," – podobnie jak w przypadku internetu mobilnego w telefonie, tak i w przypadku hostingu każde wysłanie lub odebranie danych przez serwer (np. wyświetlenie strony) zużywa transfer, który jest limitowany.",[54,32363,32364,32367],{},[224,32365,32366],{},"Poczta e-mail"," – w ramach konta hostingowego hosting może oferować określoną liczbę skrzynek (adresów) e-mail lub konkretną powierzchnię dyskową tylko na pocztę.",[54,32369,32370,32373],{},[224,32371,32372],{},"Bazy danych"," (MySQL) – baza danych przechowuje informacje niezbędne do działania większości stron WWW takie. Zasada jest prosta: jedna strona WWW = jedna baza danych.",[16,32375,32376,32377,32380],{},"Jaki hosting wybrać, aby spełniał wszystkie podstawowe kryteria? Najlepiej taki, który nie ma w tym zakresie żadnych większych limitów. ",[224,32378,32379],{},"Liczba stron, transfer, skrzynki e-mail i bazy danych mogą być bez limitu",". Warto więc poszukać tego typu hostingu.",[16,32382,32383],{},"Jedyną kwestią, która praktycznie zawsze ma określony limit jest powierzchnia dysku twardego. Wybierz taką pojemność dysku, aby pomieściła Twoją stronę (lub strony internetowe).",[16,32385,32386],{},"Dopiero startujesz i nie wiesz jakiej powierzchni potrzebujesz? Wybierz jak najmniejszą – w każdej chwili będziesz mógł przeskoczyć na wyższy (i droższy) pakiet z większym dyskiem.",[12,32388,32390],{"id":32389},"parametry-serwera",[224,32391,32392],{},"Parametry serwera",[16,32394,32395],{},"Serwer to po prostu komputer. Odpowiednio skonfigurowany komputer, który udostępniany jest klientom firmy hostingowej, aby mogli za jego pomocą udostępniać swoje strony WWW w Internecie.",[16,32397,32398],{},"Tak jak każdy komputer, tak i serwer od firmy hostingowej ma określone parametry (zasoby), które udostępniane są w ramach każdego konta hostingowego. Im więcej zasobów, tym szybciej działa komputer i tym szybciej i wydajniej działa Twoja strona internetowa, sklep czy blog.",[16,32400,32401],{},"Zwróć szczególną uwagę na:",[678,32403,32404,32410,32416,32422],{},[54,32405,32406,32409],{},[224,32407,32408],{},"Procesor (CPU)"," – Procesor jest sercem każdego komputera. Im więcej “mocy” procesora, tym jest on w stanie wykonać więcej operacji w krótszym czasie. Zalecane przeze mnie minimum do wydajnego działania strony WWW to 1 GHz procesora.",[54,32411,32412,32415],{},[224,32413,32414],{},"Pamięć (RAM)"," – Drugim elementem wpływającym na wydajność jest RAM. Zasada jest ta sama – im więcej, tym lepiej. Proponuję min. 1 GB RAM na koncie hostingowym dla szybkiego działania przeciętej strony.",[54,32417,32418,32421],{},[224,32419,32420],{},"Dysk"," – Nie chodzi o pojemność a o rodzaj dysku używanego przez hosting. Dostępne mamy: HDD (zwykły talerzowy dysk twardy), SSD (szybki napęd półprzewodnikowy), SSD NVMe (10–11x szybszy od zwykłego SSD). Im szybszy dysk, tym szybsza strona, więc jak pewnie się domyślasz najlepiej wybrać hosting oparty o dyski SSD NVMe lub chociaż SSD.",[54,32423,32424,32427],{},[224,32425,32426],{},"Łącze internetowe"," – Zazwyczaj serwery firm hostingowych wyposażone są w szybkie łącza internetowe, ale warto się upewnić czy i Twój hosting ma wystarczająco szybkie łącze (min. 300 Mbps).",[16,32429,32430],{},"Zasada w przypadku zasobów serwera jest praktycznie wszędzie taka sama – im więcej, tym szybciej i lepiej.",[16,32432,32433,32434,32437],{},"Jeszcze jedną kwestią odnośnie do łącza internetowego jest ",[224,32435,32436],{},"lokalizacja serwera",". Im hosting jest bliżej Twoich klientów i osób odwiedzających Twoja stronę WWW, tym strona załaduje się szybciej. Proponuję zasadę, aby hosting był w tym samym kraju, co większość odwiedzających stronę – wtedy strona powinna lądować się najszybciej.",[16,32439,32440],{},"Zwróć tylko uwagę na to, że lokalizacja (adres) firmy hostingowej, to nie to samo co lokalizacja jej serwerów – data center może być w zupełnie innym miejscu niż siedziba firmy.",[12,32442,32444],{"id":32443},"obsługa-najnowszych-technologii",[224,32445,32446],{},"Obsługa najnowszych technologii",[16,32448,32449],{},"Nieodłącznym elementem hostingu jest oprogramowanie i technologie sieciowe, które się zmieniają, przyspieszając strony WWW i dając więcej możliwości.",[16,32451,32452],{},"Jaki hosting wybrać, aby mieć pewność, że nadąża on za trendami w technologiach internetowych? Warto zwrócić uwagę na 4 poniższe kwestie, które mają kolosalne znaczenie dla szybkości działania stron WWW na hostingu:",[678,32454,32455,32465,32471,32481],{},[54,32456,32457,32460,32461,32464],{},[224,32458,32459],{},"Aktualna wersja PHP"," – To absolutna podstawa. Język PHP (na którym oparta jest większość dynamicznych stron internetowych) ciągle ewoluuje. W ostatnim czasie co roku wychodziła “duża” aktualizacja PHP, która poza łataniem błędów i wprowadzaniem nowych możliwości dla programistów, przyspieszała także działanie stron ",[182,32462,15976],{"href":15974,"rel":32463},[349],". Dziś (początek 2021 roku), aktualną wersją PHP jest 8.0. Za rok będzie pewnie inna i jeszcze szybsza. Warto szukać hostingu, który nadąża za zmianami i operuje zawsze aktualną wersję PHP swoim klientom.",[54,32466,32467,32470],{},[224,32468,32469],{},"Oprogramowanie serwera"," – Nie mniej ważną kwestią jest także oprogramowanie, na którym działa hosting. Do najpopularniejszych na rynku należą: Apache, Nginx i LiteSpeed. Szczególnie wartym uwagi jest ten ostatni, który uznawany jest za najszybszy z całej trójki. W testach wydajności strony opartej o WordPress serwer LiteSpeed ma do 84x większą wydajność od Apache i ponad 11x większą wydajność od Nginx.",[54,32472,32473,32476,32477,32480],{},[224,32474,32475],{},"Obsługa HTTP\u002F2 i HTTP\u002F3"," – HTTP to protokół, którym przeglądarka internetowa komunikuje się z serwerem. Tutaj zmiany zachodzą naprawdę rzadko, ale gdy już się dzieją, to mają ogromny wpływ na szybkość komunikacji internetowej. Obecnie wdrażana jest wersja protokołu HTTP\u002F3, który – podobnie jak HTTP\u002F2 wprowadzony w 2015 roku – przyspieszają działanie stron ",[182,32478,15976],{"href":15974,"rel":32479},[349],". Nadal można jednak spotkać hostingi, które nie obsługują poprzednika, czyli HTTP\u002F2. Radzę ich unikać.",[54,32482,32483,32486],{},[224,32484,32485],{},"Redis i Memchaced"," – Obie nazwy odnoszą się do specjalnych rodzajów baz danych, które przechowywane są w pamięci RAM serwera (zamiast na dysku), dzięki czemu są one znacznie szybsze od zwykłych baz. Zazwyczaj służą one do przechowywania kopii gotowej, wygenerowanej strony WWW (cache), aby zmniejszyć ilość operacji potrzebnej do jej wyświetlenia i tym samym przyspieszyć jej działanie. Warto sięgnąć po hosting, który oferuje klientom jeden z tych mechanizmów.",[12,32488,32490],{"id":32489},"limity-hostingu",[224,32491,32492],{},"Limity hostingu",[16,32494,32495],{},"Czas na limity. W przypadku hostingu współdzielonego (a o takim dziś rozmawiamy), nie masz całego serwera wyłącznie dla siebie. Tak jest w przypadku serwerów dedykowanych lub VPS. Najczęściej nie masz nawet gwarancji konkretnych zasobów takich jak RAM czy CPU, ale współdzielisz je z innymi klientami hostingu.",[16,32497,32498],{},"Aby więc jeden klient nie zawłaszczył sobie całej maszyny (serwera), uciążliwą czy bardzo popularną stroną WWW, firmy wprowadzają konkretne limity i ograniczenia.",[16,32500,32501],{},"Jaki hosting wybrać, aby mieć jak najwięcej zasobów, a jak najmniej limitów? Poszukaj na stronie firmy hostingowej informacji o tych limitach:",[678,32503,32504,32510,32516,32522,32528],{},[54,32505,32506,32509],{},[224,32507,32508],{},"Limit liczby procesów PHP"," – Każda operacja na stronie WWW taka jak wyświetlenie strony, dodanie produktu do koszyka czy wypełnienie formularza kontaktowego rozpoczyna jeden lub kilka procesów PHP na serwerze. Hostingi jednak często określają maksymalną liczbę jednocześnie trwających procesów dla jednego konta hostingowego. A gdy operacji na stronie jest więcej, to robi się “kolejka” i pozostałe procesy muszą czekać na swoją kolej. Warto więc szukać hostingu, który oferuje jak najwyższy limit jednoczesnych procesów. Zalecane przeze mnie min. To 10 procesów.",[54,32511,32512,32515],{},[224,32513,32514],{},"Limit liczby jednoczesnych połączeń HTTP"," – Podobnie do liczby procesów działa ten limit. Ogranicza on maksymalną liczbę osób, które mogą jednocześnie łączyć się ze stronami na danym koncie hostingowy, Absolutne minimum to 100 połączeń HTTP, choć lepiej, aby takiego limitu nie było wcale.",[54,32517,32518,32521],{},[224,32519,32520],{},"Limity bazy danych"," – Tutaj spotkać można wiele limitów: maksymalna wielkość bazy danych, maksymalna ilość połączeń do bazy MySQL, maksymalna długość trwania zapytania do bazy itd.",[54,32523,32524,32527],{},[224,32525,32526],{},"Limity poczty e-mail"," – Limitów związanych ze skrzynkami e-mail jest wiele. Najpopularniejsze to limit ilości wysyłanych wiadomości e-mail, limit odbiorców wiadomości czy limit wielkości wysyłanego lub odbieranego załącznika.",[54,32529,32530,32533],{},[224,32531,32532],{},"Limit ilości plików"," – nazwa mówi sama za siebie. Limit określa maksymalną ilość plików na koncie.",[16,32535,32536],{},"To najczęściej spotykane limity i ograniczenia w polskich formach hostingowych. Zwróć na nie szczególną uwagę, szukając miejsca na stronę internetową.",[16,32538,32539],{},"Zdaję sobie sprawę, że często znalezienie informacji o limitach i ograniczeniach hostingów nie jest najłatwiejszym zadaniem. Niektóre firmy bardzo się starają, aby ukryć te informacje w szczegółach technicznych oferty lub zakopać je głęboko na stronach pomocy technicznej.",[16,32541,32542],{},"Masz jednak pełne prawo wiedzieć za co płacisz, dlatego gdy nie możesz znaleźć jakiejś informacji na stronie – po prostu zapytaj o nią support.",[12,32544,32546],{"id":32545},"bezpieczeństwo-hostingu",[224,32547,32548],{},"Bezpieczeństwo hostingu",[16,32550,32551],{},"Od szybkości i wydajności działania hostingu, nie mniej ważna jest kwestia jego bezpieczeństwa. Poniżej 4 rzeczy, na które chciałbym w szczególności zwrócić Twoją uwagę:",[678,32553,32554,32564,32570,32576],{},[54,32555,32556,32559,32560,32563],{},[224,32557,32558],{},"Certyfikaty SSL"," – Certyfikat SSL jest podstawą funkcjonowania stron ",[182,32561,15976],{"href":15974,"rel":32562},[349],". Oprócz bezpieczeństwa użytkownika ma on również wpływ na zaufanie użytkownika do strony WWW, ale i też jest to jeden z czynników rankingowych Google, mających wpływ na SEO strony. Jednak nadal nie wszyscy wiedzą, że można go dziś dostać za darmo (np. Let’s Encrypt), a w praktyce nie różni się on niczym od płatnych certyfikatów SSL. Szukając hostingu, radzę wybierać te firmy, które mają wbudowaną w panel obsługę darmowych certyfikatów SSL, a unikać tych, które każą sobie za taką przyjemność dodatkowo płacić.",[54,32565,32566,32569],{},[224,32567,32568],{},"Bezpieczeństwo poczty"," – E-mail jest nieodłącznym elementem ofert hostingowych. Jednak, aby nikt nie podszywał się pod nasz adres e-mail we własnej domenie, warto wybrać hosting, który zwraca uwagę na kwestie bezpieczeństwa skrzynek. Mechanizmami, o które warto pytać i których warto szukać w ofercie są bez wątpienia SPF, DKIM i DMARC. Każdy z nich zabezpiecza na swój sposób, aby wysyłane przez nas maile nie trafiały do spamu i aby nie nie był w stanie się pod nas podszyć.",[54,32571,32572,32575],{},[224,32573,32574],{},"WAF"," – Rzadko spotykany w ofertach firm hostingowych, ale warto zwrócić na niego uwagę. WAF to taki firewall blokujący złośliwe zapytania do naszych stron WWW, które próbują wykorzystać luki czy błędy na stronach internetowych opartych o systemy CMS (np. WordPress, Joomla itd.). Warto go mieć.",[54,32577,32578,32581],{},[224,32579,32580],{},"Kopie zapasowe"," – Kopie zapasowe wykonywane przez hosting to podstawa ratującą stronę WWW w przypadku awarii, włamania, wirusa czy naszego błędu. Proponuję jako minimum przyjąć zasadę 24\u002F7, czyli hosting, który wykonuje kopie zapasowe co 24 godziny i przechowuje backupy z ostatnich 7 dni.",[12,32583,32585],{"id":32584},"jaki-hosting-wybrać-podsumowanie",[224,32586,32587],{},"Jaki hosting wybrać? Podsumowanie",[16,32589,32590,32591,32594],{},"Sporo jest kwestii, na które warto zwrócić uwagę, wybierając hosting dla strony ",[182,32592,15976],{"href":15974,"rel":32593},[349],". Jest też trochę pułapek i ukrytych limitów czy ograniczeń, na które warto uważać, dokonując wyboru.",[16,32596,32597],{},"Wierzę jednak, że czas poświęcony na przeczytanie tego artykułu pomoże Ci przebić się przez gąszcz mizernych ofert, marketingowych haseł i fajkowych opinii, aby finalnie wybrać najlepszą ofertę hostingu dla Twoich projektów internetowych.",[16,32599,31479,32600,32607,32608,32613],{},[182,32601,32604],{"href":32602,"rel":32603},"https:\u002F\u002Fmateuszmazurek.pl",[349],[224,32605,32606],{},"Mateusz Mazurek",". Przedsiębiorca internetowy. W 2006 roku twórca paska narzędziowego do przeglądarki WebSEO Toolbar, ułatwiającego pracę SEOwcom. Były właściciel agencji SEO\u002FSEM. Obecnie wydawca i autor blogów oraz twórca ",[182,32609,32612],{"href":32610,"rel":32611},"https:\u002F\u002Fjakwybrachosting.pl",[349],"rankingu najlepszych hostingów JakWybraćHosting.pl",", w ramach którego testuje, sprawdza i recenzuje usługi hostingowe.",{"title":34,"searchDepth":190,"depth":190,"links":32615},[32616,32617,32618,32619,32620,32621,32622],{"id":32283,"depth":190,"text":32286},{"id":32331,"depth":190,"text":32334},{"id":32389,"depth":190,"text":32392},{"id":32443,"depth":190,"text":32446},{"id":32489,"depth":190,"text":32492},{"id":32545,"depth":190,"text":32548},{"id":32584,"depth":190,"text":32587},"2021-03-26","Niby wybór hostingu to taka prosta sprawa – zdecydujmy się na firmę, którą polecają ludzie w internecie. Żeby też było dużo gigabajtów powierzchni, która może się przydać. No i jak najwięcej “be","\u002Fblog\u002Fimages\u002Fjaki-hosting-wybrac.webp",{},"\u002Fblog\u002Fjaki-hosting-wybrac",{"title":32269,"description":32624},"blog\u002Fjaki-hosting-wybrac","L5aO8ALpE4lBgKO_kb1I2JnTnIdmPul03m0Bj7VTy6E",{"id":32632,"title":32633,"author":377,"body":32634,"category":5880,"coverStyle":197,"date":32892,"description":32893,"excerpt":197,"extension":200,"image":32894,"meta":32895,"navigation":203,"path":32896,"readTime":5370,"seo":32897,"seoDescription":197,"stem":32898,"__hash__":32899},"blog\u002Fblog\u002F6-mitow-na-temat-seo.md","6 mitów na temat SEO. Dlaczego rezygnujesz z pozycjonowania, chociaż nie powinieneś?",{"type":9,"value":32635,"toc":32883},[32636,32643,32647,32658,32672,32677,32682,32686,32693,32708,32715,32719,32725,32736,32743,32748,32751,32755,32761,32787,32794,32798,32808,32812,32822,32851,32856,32862,32874],[16,32637,32638,32639,32642],{},"Mimo że pozycjonowanie jest coraz bardziej popularne, a właściciele firm i sklepów internetowych chętnie w nie inwestują, to jednak mity o SEO są wciąż wiecznie żywe. ",[224,32640,32641],{},"Jakie fałszywe przekonania o pozycjonowaniu funkcjonują wśród przedsiębiorców"," i powodują, że ci niesłusznie rezygnują z inwestycji w pozycjonowanie?",[12,32644,32646],{"id":32645},"pozycjonowanie-to-przeżytek","Pozycjonowanie to przeżytek",[16,32648,32649,32650,32653,32654,32657],{},"Wiele osób, które nie mają zaawansowanej wiedzy, ",[224,32651,32652],{},"powtarza mit, według którego pozycjonowanie to przeżytek. Skąd wzięło się to przekonanie?"," Wynika ono przede wszystkim z coraz częstszymi wyszukiwaniami bez kliknięcia w jakikolwiek wynik (",[949,32655,32656],{},"Zero Click Searches",") oraz zamieszczania przez Google kluczowych informacji bezpośrednio w wynikach wyszukiwania. Mimo to wiele firm osiąga satysfakcjonujące wyniki w pozycjonowaniu w postaci wzrostu widoczności na kluczowe frazy, wzrostu ruchu oraz konwersji. Dlatego też warto pamiętać, że:",[51,32659,32660,32666],{},[54,32661,32662,32665],{},[224,32663,32664],{},"pozycjonowanie zmienia się wraz ze zmianami w Google"," oraz zmieniającymi się oczekiwaniami użytkowników,",[54,32667,32668,32671],{},[224,32669,32670],{},"pozycjonowanie nie działa od razu"," – na efekty trzeba poczekać czasem nawet kilka lub kilkanaście miesięcy.",[16,32673,32674],{},[32,32675],{"alt":34,"src":32676},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Ftresc-w-google.jpg",[16,32678,32679],{},[949,32680,32681],{},"Przykład wyników wyszukiwania, które generują wyświetlanie się treści wyników wyszukiwania bezpośrednio w wyszukiwarce Google, źródło: Google",[12,32683,32685],{"id":32684},"pozycjonowanie-się-nie-opłaca-ponieważ-jest-mniej-skuteczne-od-reklam-w-google-ads","Pozycjonowanie się nie opłaca, ponieważ jest mniej skuteczne od reklam w Google Ads",[16,32687,32688,32689,32692],{},"Jednym z fałszywych przekonań, które sprawia, że nie inwestujesz w SEO, może być take mit stwierdzający, że jest ono mniej skuteczne od reklam w systemie Google Ads (AdWords). Jak jest naprawdę? ",[224,32690,32691],{},"W praktyce te dwie formy reklamy się uzupełniają",". W jaki sposób?",[51,32694,32695,32701],{},[54,32696,32697,32698,284],{},"Jeśli dopiero zaczynasz działalność i liczysz na szybkie efekty, ",[224,32699,32700],{},"powinieneś rozpocząć pozycjonowanie i jednocześnie zainwestować w kampanię Google Ads",[54,32702,32703,32704,32707],{},"Jeśli prowadzisz kampanie w Google Ads dające satysfakcjonujące efekty, ale i duże koszty, pomyśl nad inwestycją w pozycjonowanie. ",[224,32705,32706],{},"Współpraca z agencją SEO pozwoli Ci w dłuższej perspektywie obniżyć koszty kampanii Google Ads"," i przeznaczyć ją wyłącznie do reklamy kluczowych produktów lub jako promocję przed świętami (np. Walentynki, Boże Narodzenie, Wielkanoc).",[16,32709,32710,32711,32714],{},"Okazuje się bowiem, że ",[224,32712,32713],{},"pozycjonowanie nie tylko działa, ale wraz z upływającym czasem sprawia, że ponosisz coraz mniejszy koszt pozyskania pojedynczego klienta",". W przypadku Google Ads koszty rosną i będą rosnąć, ponieważ do tego dąży Google by maksymalizować swoje zyski.",[12,32716,32718],{"id":32717},"wystarczy-nazwa-domeny-ze-słowem-kluczowym-by-wypracować-efekty-seo","Wystarczy nazwa domeny ze słowem kluczowym, by wypracować efekty SEO",[16,32720,32721,32724],{},[224,32722,32723],{},"Nie inwestujesz w SEO, ponieważ wybrałem nazwę domeny ze słowem kluczowym i uważasz, że to wystarczy",", by osiągnąć wysokie pozycje w wynikach wyszukiwania? To błąd i mit, który powoduje, że nie będziesz w stanie osiągnąć satysfakcjonujących efektów w marketingu internetowym w wyszukiwarce. Dlaczego? Ponieważ:",[51,32726,32727,32730,32733],{},[54,32728,32729],{},"nazwa domeny zawierająca słowo kluczowe jest nieopłacalna, a sama strona lub sklep z takim adresem mogą być uznane przez algorytmy Google za witryny o charakterze spamerskim,",[54,32731,32732],{},"adres domeny nie jest czynnikiem rankingowym i nie wpływa na efekty pozycjonowania (pośredni wpływ na krajowe wyniki wyszukiwania może mieć jedynie sufix domeny – pl. lub com),",[54,32734,32735],{},"Google dba o jakość wyników wyszukiwania – skuteczność  SEO zależy od minimum 200 czynników rankingowych i tylko kompleksowe działania SEO mogą przynieść efekt w postaci wysokich pozycji w Google.",[16,32737,32738,32739,32742],{},"Lepszym pomysłem jest ",[224,32740,32741],{},"wybór adresu domeny, który będzie łatwy do zapamiętania i rozpoznawalny",", o sprawdzonej historii. Jeśli uzupełnisz go o inwestycję w pozycjonowanie, zbudujesz nie tylko widoczność i ruch, ale także pozycję eksperta i rozpoznawalność w branży.",[16,32744,32745],{},[32,32746],{"alt":34,"src":32747},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fczynniki-rankingowe-widoczni-infografika2-709x1024.jpg",[16,32749,32750],{},"Zestawienie najważniejszych czynników rankingowych mających wpływ na efekty pozycjonowania",[12,32752,32754],{"id":32753},"pozycjonowanie-jest-drogie","Pozycjonowanie jest drogie",[16,32756,32757,32760],{},[224,32758,32759],{},"Nie zdecydowałeś się na pozycjonowanie, ponieważ uważasz, że generuje zbyt duże koszty?"," To jedno z fałszywych przekonań, przez które niesłusznie rezygnujesz z pozycjonowania. Faktem jest, że SEO generuje comiesięczne koszty za optymalizację witryny przez specjalistów, a na jego efekty trzeba poczekać co najmniej kilka miesięcy. W ramach usługi otrzymujesz jednak:",[51,32762,32763,32766,32769,32772,32775,32781,32784],{},[54,32764,32765],{},"stały kontakt ze specjalistami oraz ich wsparcie,",[54,32767,32768],{},"rzetelną wiedzę o pozycjonowaniu,",[54,32770,32771],{},"dostęp do specjalistycznych narzędzi monitorujących efekty SEO Twojej strony,",[54,32773,32774],{},"wysokiej jakości treści uwzględniające kluczowe frazy dla Twojej działalności,",[54,32776,32777,921],{},[182,32778,32780],{"href":5206,"rel":32779},[349],"pozyskiwanie wartościowych linków",[54,32782,32783],{},"stałą optymalizację kampanii i weryfikację osiąganych efektów,",[54,32785,32786],{},"optymalizację konwersji, której celem jest przekształcenie użytkownika w Twojego klienta. ",[16,32788,32789,32790,32793],{},"Gdy spojrzysz na całą usługę pozycjonowania, okazuje się, że cena za tak kompleksowe prace nie jest wygórowana. Co więcej, ",[224,32791,32792],{},"przy prawidłowo prowadzonej kampanii pozycjonowania poniesione koszty zwrócą się w dłuższej perspektywie"," w postaci wzrostu przychodów.",[12,32795,32797],{"id":32796},"w-seo-liczy-się-tylko-pierwsza-pozycja-w-wyszukiwarce","W SEO liczy się tylko pierwsza pozycja w wyszukiwarce",[16,32799,32800,32803,32804,32807],{},[224,32801,32802],{},"Uważasz, że pozycjonowanie się nie opłaca, ponieważ efekty przynosi tylko pierwsza pozycja"," w bezpłatnych wynikach wyszukiwania Google? Zgadza się, że najwięcej osób klika w pierwszy wynik, który widzą w Google, ale to nie oznacza, że nie masz szansy na konwersje, jeśli Twoja witryna znajduje się na niższych pozycjach w top10. Nawet jeśli użytkownik wejdzie na stronę z top1, nie ma gwarancji, że faktycznie dokona tam zakupu. Być może w Twoim sklepie, znajdującym się na niższej pozycji, będzie niższa cena lub odpowiadająca klientowi forma dostawy albo bardziej kompleksowa usługa. ",[224,32805,32806],{},"Na decyzję zakupową użytkownika wpływ ma wiele czynników i nie jest nim jedynie pierwsza pozycja w Google",". Część użytkowników zdaje sobie sprawę, z czego ona wynika i będzie szukać firm, które spełniają ich oczekiwania w 100%. Nawet jeśli w ramach pozycjonowania wypracujesz drugą, trzecią, a nawet piątą czy dziesiątą pozycję, również masz szansę na zwrot z inwestycji.",[12,32809,32811],{"id":32810},"samo-pozycjonowanie-gwarantuje-sprzedaż","Samo pozycjonowanie gwarantuje sprzedaż",[16,32813,32814,32815,32818,32819],{},"Zrezygnowałeś z pozycjonowania, ponieważ przedstawiciele agencji SEO zagwarantowali Ci wzrost sprzedaży, a ten nie nastąpił? W ten sposób uwierzyłeś w jeden z mitów, zgodnie z którym pozycjonowanie gwarantuje efekty w postaci sprzedaży. Jak jest naprawdę? ",[224,32816,32817],{},"Pozycjonowanie jedynie zwiększa szansę na pozyskanie klienta, ale nie gwarantuje, że użytkownik skorzysta z Twojej oferty",". Co możesz zrobić, by go do tego zachęcić? W tym celu postaw na optymalizację współczynnika konwersji. Jej celem jest zoptymalizowanie strony czy sklepu w taki sposób, by  ułatwić klientowi drogę do sfinalizowania transakcji, dodania produktu do koszyka, skorzystania z formularza kontaktowego lub zapisu do newslettera czy pobrania e-booka. ",[224,32820,32821],{},"Jakie działania wchodzą w zakres optymalizacji konwersji w e-sklepie oraz na stronie internetowej?",[51,32823,32824,32827,32830,32833,32836,32839,32842,32845,32848],{},[54,32825,32826],{},"uproszczenie procesu zakupowego (powinien zawierać maksymalnie trzy kroki),",[54,32828,32829],{},"umożliwienie dokonywania zakupów bez rejestracji,",[54,32831,32832],{},"zadbanie o szybkość działania strony i jej prawidłowe działanie na urządzeniach mobilnych (wraz z możliwością dokonywania płatności na urządzeniu mobile),",[54,32834,32835],{},"zagwarantowanie jak najszerszego katalogu form płatności oraz dostawy,",[54,32837,32838],{},"wdrożenie w sklepie online wewnętrznej wyszukiwarki oraz możliwości filtrowania wyników,",[54,32840,32841],{},"zaprezentowanie powiązanych lub podobnych produktów w sklepie,",[54,32843,32844],{},"optymalizacja strony z błędem 404 w  taki sposób, by użytkownik pozostał w witrynie zamiast ją opuścić,",[54,32846,32847],{},"wdrożenie na stronie call to action, czyli bezpośrednich wezwań do działania skierowanych do użytkownika (np. Skontaktuj się z nami, dodaj do koszyka,l zapisz się do newslettera),",[54,32849,32850],{},"używanie prostego i zrozumiałego dla klienta języka.",[16,32852,32853],{},[32,32854],{"alt":34,"src":32855},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fmobile-friendly-test-1024x444.jpg",[12,32857,32859],{"id":32858},"mity-o-seo-dlaczego-nie-warto-w-nie-wierzyć",[224,32860,32861],{},"Mity o SEO – dlaczego nie warto w nie wierzyć?",[16,32863,32864,32865,32869,32870,32873],{},"Mity o pozycjonowaniu (SEO) często powtarzane są przez właścicieli firm, którzy współpracowali z nieprofesjonalną agencją SEO i nie osiągnęli satysfakcjonujących efektów. Jeśli jednak kampania przeprowadzona jest w sposób przemyślany (na przykład za pomocą ",[182,32866,32867],{"href":32867,"rel":32868},"http:\u002F\u002Fwww.laskowskikamil.pl\u002F",[349],") i nie zostaje przerwana po kilku miesiącach, powinna przenieść zwrot z inwestycji. Warto jednak pamiętać, że ",[224,32871,32872],{},"na efekty SEO oraz sprzedaż w internecie wpływa wiele czynników",", takich jak cena produktu, dostępność form dostawy i możliwość przeglądania witryny za pośrednictwem urządzenia mobilnego. Jeśli zadbasz o te elementy, zwiększasz szansę na powodzenia strategii SEO.",[16,32875,32876,32877,32882],{},"Autor: Katarzyna Nowak, ",[182,32878,32881],{"href":32879,"rel":32880},"http:\u002F\u002Fwidoczni.com\u002F",[349],"widoczni.com","​",{"title":34,"searchDepth":190,"depth":190,"links":32884},[32885,32886,32887,32888,32889,32890,32891],{"id":32645,"depth":190,"text":32646},{"id":32684,"depth":190,"text":32685},{"id":32717,"depth":190,"text":32718},{"id":32753,"depth":190,"text":32754},{"id":32796,"depth":190,"text":32797},{"id":32810,"depth":190,"text":32811},{"id":32858,"depth":190,"text":32861},"2021-03-25","Mimo że pozycjonowanie jest coraz bardziej popularne, a właściciele firm i sklepów internetowych chętnie w nie inwestują, to jednak mity o SEO są wciąż wiecznie żywe. Jakie fałszywe przekonania o pozy","\u002Fblog\u002Fimages\u002F6-mitow-na-temat-seo.webp",{},"\u002Fblog\u002F6-mitow-na-temat-seo",{"title":32633,"description":32893},"blog\u002F6-mitow-na-temat-seo","pyHFnabLx71OH79JeCmit6PtjK6DpzS6vm_AnN794Jw",{"id":32901,"title":3769,"author":377,"body":32902,"category":852,"coverStyle":197,"date":33010,"description":33011,"excerpt":197,"extension":200,"image":33012,"meta":33013,"navigation":203,"path":33014,"readTime":370,"seo":33015,"seoDescription":197,"stem":33016,"__hash__":33017},"blog\u002Fblog\u002Fgrupowe-zarzadzanie-cenami-ofert.md",{"type":9,"value":32903,"toc":33004},[32904,32910,32914,32919,32934,32938,32941,32949,32956,32962,32972,32984,32992,32998,33001],[16,32905,32906,32907,227],{},"Wystawiasz za pośrednictwem Linkhouse nawet kilkadziesiąt stron i chcesz zmodyfikować ceny niektórych swoich ofert (lub wszystkich z nich)? Nie musisz robić tego ręcznie. Od dzisiaj, wszystkich Wydawców zapraszamy do korzystania z nowej funkcji Linkhouse: ",[224,32908,32909],{},"grupowego zarządzania cenami ofert w panelu.",[12,32911,32913],{"id":32912},"czym-jest-i-gdzie-znajdziesz-tę-funkcję","Czym jest i gdzie znajdziesz tę funkcję**?**",[16,32915,32916,32918],{},[224,32917,3769],{}," to moduł, który umożliwia szybkie wprowadzanie zmian w cenach wielu ofert jednocześnie. Do tej pory każdą ofertę trzeba było edytować osobno – teraz wystarczy pobrać plik z wybranym rodzajem ofert, zmienić ceny i wgrać go z powrotem do panelu.",[16,32920,32921,32922,32924,32925,32927,32928],{},"Funkcja dostępna jest w zakładce ",[224,32923,2965],{}," pod przyciskiem ",[224,32926,3769],{},". Po jego kliknięciu zostaniesz przeniesiony do modułu edycji.",[182,32929,32932],{"href":32930,"rel":32931},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fgrupowe-zarzadzanie-stronami.png",[349],[32,32933],{"alt":34,"src":32930},[12,32935,32937],{"id":32936},"jak-korzystać-z-modułu-grupowej-edycji-cen","Jak korzystać z modułu grupowej edycji cen?",[16,32939,32940],{},"Po wejściu do modułu w pierwszej kolejności wybierasz rodzaj ofert, dla których chcesz zmienić ceny – mogą to być artykuły sponsorowane, linki w istniejących artykułach, linki reklamowe, domeny lub przekierowania. Każdy typ ofert pobiera się osobno, nie ma możliwości wygenerowania jednego pliku obejmującego wszystkie rodzaje.",[16,32942,32943],{},[182,32944,32947],{"href":32945,"rel":32946},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fmasowa-edycja-ofert.png",[349],[32,32948],{"alt":34,"src":32945},[16,32950,32951,32952,32955],{},"Następnie decydujesz, czy chcesz pobrać wyłącznie aktywne oferty, czy też wszystkie, które dodałeś do panelu. System wygeneruje plik w formacie ",[224,32953,32954],{},"XLSX",", zawierający szczegółowe dane o Twoich ofertach.",[220,32957,32959],{"id":32958},"praca-na-pliku-xlsx",[224,32960,32961],{},"Praca na pliku XLSX",[16,32963,32964,32965,32968,32969,1268],{},"W pliku edytujesz wyłącznie kolumnę ",[224,32966,32967],{},"Cena wydawcy"," – możesz zmienić ceny we wszystkich ofertach lub tylko w wybranych, pamiętając o zachowaniu odpowiedniego formatu liczbowego (np. ",[3803,32970,32971],{},"100.00",[16,32973,32974,32975,32978,32979,1413,32981,284],{},"Po zakończeniu edycji zapisujesz plik i wgrywasz go ponownie w panelu, korzystając z opcji ",[224,32976,32977],{},"Wgrywanie pliku → Dodaj plik",". Obsługiwane są pliki z rozszerzeniem ",[224,32980,32954],{},[224,32982,32983],{},"XLS",[16,32985,32986],{},[182,32987,32990],{"href":32988,"rel":32989},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002FXc7PPmS.png",[349],[32,32991],{"alt":34,"src":32988},[16,32993,32994,32995,32997],{},"Po załadowaniu arkusza wystarczy zatwierdzić zmiany przyciskiem ",[224,32996,3812],{},". System wyświetli wtedy potwierdzenie wraz z listą ID ofert, w których ceny zostały zmodyfikowane.",[16,32999,33000],{},"_____",[16,33002,33003],{},"Mamy nadzieję, że to proste usprawnienie ułatwi Waszą codzienną pracę w Linkhouse!",{"title":34,"searchDepth":190,"depth":190,"links":33005},[33006,33007],{"id":32912,"depth":190,"text":32913},{"id":32936,"depth":190,"text":32937,"children":33008},[33009],{"id":32958,"depth":359,"text":32961},"2021-03-17","Wystawiasz za pośrednictwem Linkhouse nawet kilkadziesiąt stron i chcesz zmodyfikować ceny niektórych swoich ofert (lub wszystkich z nich)? Nie musisz robić tego ręcznie. Od dzisiaj, wszystkich Wydawc","\u002Fblog\u002Fimages\u002Fgrupowe-zarzadzanie-cenami-ofert.webp",{},"\u002Fblog\u002Fgrupowe-zarzadzanie-cenami-ofert",{"title":3769,"description":33011},"blog\u002Fgrupowe-zarzadzanie-cenami-ofert","LnhVsuYLWVddmX_nqzQ5KfdRmDtQPBQtC81RN-SIaJo",{"id":33019,"title":33020,"author":377,"body":33021,"category":5880,"coverStyle":197,"date":33492,"description":33493,"excerpt":197,"extension":200,"image":33494,"meta":33495,"navigation":203,"path":33496,"readTime":6251,"seo":33497,"seoDescription":197,"stem":33498,"__hash__":33499},"blog\u002Fblog\u002F11-funkcji-w-google-sheets-dla-seowca.md","11 funkcji w Google Sheets dla SEOwca",{"type":9,"value":33022,"toc":33478},[33023,33026,33029,33035,33038,33043,33046,33051,33054,33057,33062,33067,33088,33093,33096,33102,33105,33108,33111,33116,33119,33124,33127,33130,33136,33139,33142,33145,33148,33153,33156,33162,33165,33168,33170,33175,33178,33183,33186,33191,33200,33205,33212,33218,33221,33224,33227,33238,33241,33246,33252,33255,33258,33266,33269,33274,33277,33283,33286,33289,33294,33297,33300,33303,33308,33311,33314,33317,33320,33325,33328,33333,33339,33342,33345,33348,33351,33356,33359,33364,33370,33373,33376,33379,33381,33409,33415,33418,33423,33426,33429,33434,33437,33442,33448,33451,33454,33457,33462,33466,33469,33472],[16,33024,33025],{},"Ciężko wyobrazić sobie pracę Specjalisty SEO bez odpowiednich narzędzi wspomagających raportowanie i pracę z danymi. Najlepszym sposobem na szybkie sortowanie, kategoryzowanie i analizowanie danych jest skorzystanie z arkuszy kalkulacyjnych. ",[16,33027,33028],{},"Bardzo często w codziennej pracy wykorzystujemy Excela – najpopularniejsze narzędzie, które umożliwia łatwą pracę z danymi. Aczkolwiek, w pracy Specjalisty SEO bardzo często pojawia się potrzeba pracy zespołowej i korzystania z narzędzi, które pozwalają na szybkie udostępnianie danych oraz edycję jednego dokumentu przez kilku użytkowników jednocześnie. Tutaj z pomocą przychodzi Google, ze swoim odpowiednikiem Excela w wersji online. Arkusze kalkulacyjne Google mogą być używane do pobierania danych ze stron internetowych oraz innych narzędzi, znacznie ułatwiając przy tym pracę. W poniższym wpisie przedstawiamy najbardziej pomocne funkcje Google Sheets, które powinien znać każdy specjalista SEO.",[12,33030,33032],{"id":33031},"wyszukajpionowo-porównanie-dwóch-baz-danych",[224,33033,33034],{},"WYSZUKAJ.PIONOWO – porównanie dwóch baz danych",[16,33036,33037],{},"Nie można w artykule dotyczącym arkuszy kalkulacyjnych pominąć opisania funkcji  WYSZUKAJ.PIONOWO. Jest to jedna z popularniejszych i bardzo często używanych funkcji podczas pracy z danymi. Korzystamy z niej gdy chcemy porównać dwie bazy danych. Przykładowo, jeżeli posiadamy dane z dwóch różnych źródeł, np. tabelę z danymi dotyczącymi liczby użytkowników odwiedzających konkretne podstrony w witrynie (zaciągnięte z Google Analytics):",[16,33039,33040],{},[32,33041],{"alt":34,"src":33042},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage2.png",[16,33044,33045],{},"oraz dane dotyczące wyświetleń i kliknięć dla tych samych podstron (pobrane z Google Search Console):",[16,33047,33048],{},[32,33049],{"alt":34,"src":33050},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage4.png",[16,33052,33053],{},"i chcemy te dane połączyć, w tym celu powinniśmy skorzystać z następującej formuły (wpisanej np. w tabeli z danymi z GSC w drugiej komórce kolumny D):",[16,33055,33056],{},"=WYSZUKAJ.PIONOWO(A2;Analytics!$A$1:$B$100;2;0)",[16,33058,33059],{},[32,33060],{"alt":34,"src":33061},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage3-1024x131.png",[16,33063,33064],{},[224,33065,33066],{},"gdzie:",[51,33068,33069,33072,33075,33082,33085],{},[54,33070,33071],{},"A2 – to komórka do której dopasowujemy dane",[54,33073,33074],{},"Analytics!$A$1:$B$100 – odwołanie do arkusza z danymi z Analytics, a dokładnie do konkretnego zakresu danych mieszczących się w kolumnie A i B w wierszach od 1-100.",[54,33076,33077,33078,33081],{},"Symbol ",[224,33079,33080],{},"$"," blokuje dane, dzięki czemu podczas przeciągania formuły wzdłuż danych będą zaciągane informacje tylko i wyłącznie wybranego zakresu.",[54,33083,33084],{},"2 – jest to numer kolumny z danymi, które formuła przeszukuje (kolumna B „użytkownicy”). W naszej tabeli z danymi Majestic mamy cztery kolumny, które formuła może przeszukać:",[54,33086,33087],{},"0 – to element opcjonalny:",[16,33089,33090],{},[32,33091],{"alt":34,"src":33092},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage6.png",[16,33094,33095],{},"Tak wpisaną formułę należy przeciągnąć w dół wzdłuż danych z GSC. ",[12,33097,33099],{"id":33098},"split-podział-ciągu-znaków",[224,33100,33101],{},"SPLIT – podział ciągu znaków",[16,33103,33104],{},"SPLIT to funkcja której używamy gdy chcemy przy pomocy ustalonego separatora podzielić jakiś ciąg znaków i umieścić je w osobnych komórkach. Przykładowo, gdy mamy dane dotyczące różnych adresów URL i chcemy z nich wyciągnąć tylko domeny, możemy to zrobić przy pomocy właśnie funkcji SPLIT:",[16,33106,33107],{},"=SPLIT(A2;„\u002F”)",[16,33109,33110],{},"Bardzo uproszczony przykład, gdzie separatorem jest znak „\u002F”:",[16,33112,33113],{},[32,33114],{"alt":34,"src":33115},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage5.png",[16,33117,33118],{},"dane na których nam zależy znajdują się w kolumnie C:",[16,33120,33121],{},[32,33122],{"alt":34,"src":33123},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage8.png",[16,33125,33126],{},"Funkcję warto także wykorzystać gdy posiadamy dane zapisane w formacie .csv oddzielonego przecinkami. Wtedy separatorem, który należy użyć w formule będzie przecinek.",[16,33128,33129],{},"W powyższym przykładzie zostały zaprezentowane bardzo proste adresy URL, które są stworzone wg podobnego schematu – wszystkie zaczynają się od https. Dla bardziej zróżnicowanych adresów URL radzimy wykorzystać zupełnie inną formułę, o której więcej informacji znajduje się poniżej.",[12,33131,33133],{"id":33132},"regextract-wyodrębnianie-nazwy-domen-z-listy-adresów-url",[224,33134,33135],{},"REGEXTRACT – wyodrębnianie nazwy domen z listy adresów URL",[16,33137,33138],{},"Gdy posiadamy listę bardziej zróżnicowanych adresów ULR (np. zaczynających się od http, https, www, itd.), z których chcemy wyciągnąć tylko nazwę domen z pomocą przychodzi nam funkcja REGEXTRACT z dość skomplikowaną zawartością wyrażeń regularnych. Na całe szczęście nie trzeba jej rozumieć, aby móc z niej skorzystać.",[16,33140,33141],{},"Oto ona:",[16,33143,33144],{},"=REGEXEXTRACT(A2;„^(?:https?:\\\u002F\\\u002F)?(?:+@)?(?:www\\.)?(+)”)",[16,33146,33147],{},"Wpisując ją w kolumnie obok adresów url dostajemy gotowy wynik w postaci czystych domen:",[16,33149,33150],{},[32,33151],{"alt":34,"src":33152},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage7.png",[16,33154,33155],{},"Proste, prawda?",[12,33157,33159],{"id":33158},"importxml-importowanie-danych-z-adresu-url",[224,33160,33161],{},"IMPORTXML – importowanie danych z adresu URL",[16,33163,33164],{},"Funkcja IMPORTXML ułatwia pracę z analizą metadanych w witrynie. Dzięki niej możemy importować do arkusza takie dane jak np. tagi tytułowe, meta opis, nagłówki H1. W tym celu wystarczy posiadać listę adresów URL, dla których chcemy te dane „wyciągnąć”. W pustej komórce obok adresu URL dla którego chcemy zaciągnąć tag tytułowy, należy wpisać taką formułę:",[16,33166,33167],{},"=IMPORTXML(A2;„\u002F\u002Ftitle\u002Ftext()”)",[16,33169,9561],{},[16,33171,33172],{},[32,33173],{"alt":34,"src":33174},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage10-1024x122.png",[16,33176,33177],{},"a następnie przeciągnąć ją wzdłuż całej kolumny A.",[16,33179,33180],{},[32,33181],{"alt":34,"src":33182},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage9-1024x98.png",[16,33184,33185],{},"Jak już było wspomniane wcześniej, funkcję IMPORTXML możemy także wykorzystać do pobrania meta opisów oraz nagłówków H. Oto formuły, których należy użyć:",[51,33187,33188],{},[54,33189,33190],{},"Wyciąganie meta opisu:",[16,33192,33193,33194,33199],{},"=IMPORTXML(„",[182,33195,33198],{"href":33196,"rel":33197},"https:\u002F\u002Fdomena.pl%E2%80%9D;%E2%80%9E\u002F\u002Fmeta\u002F@content%E2%80%9D",[349],"https:\u002F\u002Fdomena.pl”;„\u002F\u002Fmeta\u002F@content”",")",[51,33201,33202],{},[54,33203,33204],{},"Wyciąganie H1 z danej strony:",[16,33206,33193,33207,33199],{},[182,33208,33211],{"href":33209,"rel":33210},"https:\u002F\u002Fdomena.pl%E2%80%9D;%E2%80%9E\u002F\u002Fh1%E2%80%9D",[349],"https:\u002F\u002Fdomena.pl”;„\u002F\u002Fh1”",[12,33213,33215],{"id":33214},"dł-ile-znaków-znajduje-się-w-komórce",[224,33216,33217],{},"DŁ – ile znaków znajduje się w komórce",[16,33219,33220],{},"Jest to bardzo prosta funkcja, która przyda się np. podczas tworzenia tagów tytułowych, które powinny mieścić się w określonej liczbie znaków. Aby dowiedzieć się ile znaków zawiera tytuł danej podstrony, należy umieścić go np. w komórce A1, następnie w komórce obok umieścić formułę:",[16,33222,33223],{},"=DŁ(A1)",[16,33225,33226],{},"Dla większego zbioru danych warto połączyć tę funkcję z formatowaniem warunkowym – np. zaznaczenie na czerwono wartości większych niż 60 i mniejszych od 30, na zielono wartości z przedziału 50-60, a na żółto znajdujących się pomiędzy 30 a 50 . Dzięki takiemu „pokolorowaniu” możemy szybko zweryfikować które metadane są za długie lub za krótkie. Wystarczy zaznaczyć kolumnę z danymi i wybrać w menu:",[16,33228,33229,947,33232,947,33235,227],{},[224,33230,33231],{},"Formatuj",[224,33233,33234],{},"🡪",[224,33236,33237],{},"Formatowanie warunkowe",[16,33239,33240],{},"Następnie utworzyć reguły:",[16,33242,33243],{},[32,33244],{"alt":34,"src":33245},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage13.png",[12,33247,33249],{"id":33248},"importrange-importowanie-danych-z-innego-arkusza",[224,33250,33251],{},"IMPORTRANGE – importowanie danych z innego arkusza",[16,33253,33254],{},"Dzięki funkcji IMPORTRANGE możemy pobrać do swojego raportu dane z dowolnego arkusza kalkulacyjnego, pod warunkiem że mamy pozwolenie na dostęp do jego zawartości.",[16,33256,33257],{},"Aby skorzystać z tej funkcji potrzebujemy adresu URL arkusza kalkulacyjnego, z którego będą zaciągane dane oraz zakres komórek, które chcemy zaimportować. Oto formuła:",[16,33259,33260,33261,33199],{},"=IMPORTRANGE(„",[182,33262,33265],{"href":33263,"rel":33264},"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002Fprzykladowy-adres-url%E2%80%9D;%E2%80%9EArkusz1!A1:B2%E2%80%9D",[349],"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002Fprzykladowy-adres-url”;„Arkusz1!A1:B2”",[16,33267,33268],{},"UWAGA: Dane nie zaciągną się od razu jeśli nie zezwoliliśmy na dostęp do arkusza:",[16,33270,33271],{},[32,33272],{"alt":34,"src":33273},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage11.png",[16,33275,33276],{},"Funkcję można wykorzystać także w innej formule np. podczas korzystania z WYSZUKAJ.PIONOWO dla dwóch różnych Arkuszów.",[12,33278,33280],{"id":33279},"liczjeżeli-liczbę-elementów-które-spełniają-określone-kryteria",[224,33281,33282],{},"LICZ.JEŻELI  – liczbę elementów, które spełniają określone kryteria",[16,33284,33285],{},"Dzięki formule LICZ.JEŻELI możemy uzyskać liczbę komórek, które spełniają określone przez nas kryteria. ",[16,33287,33288],{},"Załóżmy, że posiadamy tabelę z danymi dotyczącymi fraz kluczowych, które wygenerowały największą liczbę kliknięć danego dnia:",[16,33290,33291],{},[32,33292],{"alt":34,"src":33293},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage12.png",[16,33295,33296],{},"Chcielibyśmy sprawdzić, która fraza występuje w tym zestawieniu najczęściej.",[16,33298,33299],{},"W tym celu, powinniśmy wyodrębnić unikatowe frazy kluczowe, np. przy wykorzystaniu funkcji UNIQUE – w dowolnej kolumnie poza tabelą należy wpisać taką formułę:",[16,33301,33302],{},"=UNIQUE(B:B)",[16,33304,33305],{},[32,33306],{"alt":34,"src":33307},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage14.png",[16,33309,33310],{},"Następnie w kolumnie obok wyodrębnionych fraz umieścić formułę:",[16,33312,33313],{},"=LICZ.JEŻELI(zakres; kryterium)",[16,33315,33316],{},"Dla naszego przykładu będzie to:",[16,33318,33319],{},"=LICZ.JEŻELI(B:B;F2)",[16,33321,33322],{},[32,33323],{"alt":34,"src":33324},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage15.png",[16,33326,33327],{},"Po przeciągnięciu formuły wzdłuż wszystkich unikatowych fraz, dostaniemy informację ile razy wystąpiły one w naszych danych dotyczących największej liczby kliknięć:",[16,33329,33330],{},[32,33331],{"alt":34,"src":33332},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage16.png",[12,33334,33336],{"id":33335},"googlefinance-currency-aktualne-dane-nt-walut",[224,33337,33338],{},"GOOGLEFINANCE „Currency:” – aktualne dane nt. walut",[16,33340,33341],{},"GOOGLEFINANCE ułatwia nam tworzenie raportów dotyczących np. kosztów danej usługi, które wypisane są w różnych walutach. Funkcja pobiera aktualne informacje na temat kursów walut. Przykład wykorzystania:",[16,33343,33344],{},"=GOOGLEFINANCE(„Currency:EURPLN”) – formuła, która podaje nam aktualny kurs euro.",[16,33346,33347],{},"=GOOGLEFINANCE(„Currency:USDPLN”) – formuła, która podaje nam aktualny kurs dolara.",[16,33349,33350],{},"Jeżeli np. posiadamy zestawienie artykułów opublikowanych na różnych międzynarodowych portalach, wraz z kosztami publikacji w różnych walutach, które chcemy ujednolicić, możemy umieścić tablicę kursów w naszym arkuszu:",[16,33352,33353],{},[32,33354],{"alt":34,"src":33355},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage17.png",[16,33357,33358],{},"i wykorzystać ją w przeliczeniu kwot w obcych walutach na polskie złotówki:",[16,33360,33361],{},[32,33362],{"alt":34,"src":33363},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage18.png",[12,33365,33367],{"id":33366},"image-wstawianie-obrazu-do-komórki",[224,33368,33369],{},"IMAGE – wstawianie obrazu do komórki",[16,33371,33372],{},"Jest to funkcja, która nieco uatrakcyjni wizualnie nasze raporty. Korzystając z niej mamy możliwość wstawienia do raportu np. logo strony lub innej, dowolnej grafiki. Możemy skorzystać z niej także gdy chcemy przedstawić grafiki w witrynie, które nie mają uzupełnionego atrybutu alt.",[16,33374,33375],{},"Wystarczy użyć formułę:",[16,33377,33378],{},"=IMAGE(url; ; ; )",[16,33380,7238],{},[51,33382,33383,33386,33403,33406],{},[54,33384,33385],{},"url – adres URL obrazu wraz z protokołem – musi być umieszczony w cudzysłowach ",[54,33387,33388,33389],{},"tryb – (domyślnie 1), do wyboru:\n",[51,33390,33391,33394,33397,33400],{},[54,33392,33393],{},"1 – powoduje zmianę rozmiaru aby dopasować go do komórki, przy zachowaniu współczynnika proporcji.",[54,33395,33396],{},"2 – rozciąga lub zwęża obraz w celu dopasowania go do komórki",[54,33398,33399],{},"3 – zachowuje oryginalny rozmiar obrazu",[54,33401,33402],{},"4 – umożliwia określenie rozmiaru niestandardowego.",[54,33404,33405],{},"wysokość – (opcjonalnie) – aby ustawić niestandardową wysokość należy ustawić tryb na 4 ",[54,33407,33408],{},"szerokość – (opcjonalnie) – aby ustawić niestandardową szerokość należy ustawić tryb na 4 ",[12,33410,33412],{"id":33411},"googletranslate-tłumaczenie-na-inny-język",[224,33413,33414],{},"GOOGLETRANSLATE – Tłumaczenie na inny język",[16,33416,33417],{},"Funkcja GOOGLETRANSLATE umożliwia nam tłumaczenie słów z języków obcych w Arkuszach Google. Jeżeli posiadamy listę fraz kluczowych w języku polskim i chcemy przetłumaczyć je np. na język angielski:",[16,33419,33420],{},[32,33421],{"alt":34,"src":33422},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage19.png",[16,33424,33425],{},"Wystarczy w kolumnie obok (w naszym przykładzie kolumna B) wpisać:",[16,33427,33428],{},"=GOOGLETRANSLATE(A2;„pl”;„en”)",[16,33430,33431],{},[32,33432],{"alt":34,"src":33433},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage20.png",[16,33435,33436],{},"I przeciągnąć wzdłuż kolumny A:",[16,33438,33439],{},[32,33440],{"alt":34,"src":33441},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage21.png",[12,33443,33445],{"id":33444},"detectlanguage-wykrywanie-języka",[224,33446,33447],{},"DETECTLANGUAGE – wykrywanie języka",[16,33449,33450],{},"Podobnie działa funkcja DETECTLANGUAGE, która wykrywa język na podstawie danego słowa, np. po wpisaniu formuły:",[16,33452,33453],{},"=DETECTLANGUAGE(B2)",[16,33455,33456],{},"obok kolumny z frazami, Google podpowiada nam w jakim języku dane słowo jest zapisane:",[16,33458,33459],{},[32,33460],{"alt":34,"src":33461},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2021\u002F03\u002Fimage1.png",[12,33463,33464],{"id":817},[224,33465,818],{},[16,33467,33468],{},"Google Sheet to rewelacyjne narzędzie, które od lat ułatwia pracę Specjalistów na całym Świecie. Daje nam nie tylko możliwość współtworzenia arkusza przez kilku użytkowników w jednym czasie, ale także udostępnia funkcje, których Excel nie posiada. Te z nich, które zostały omówione w tym artykule to tylko kropla w morzu możliwości jakie daje nam Google Sheets. Im więcej funkcji arkuszy poznamy, tym nasza praca stanie się łatwiejsza i przyjemniejsza. ",[16,33470,33471],{},"Autorka: Anna Jurczyk",[16,33473,33474,33475,27964],{},"SEO Specialist. W ",[182,33476,25478],{"href":25476,"rel":33477},[349],{"title":34,"searchDepth":190,"depth":190,"links":33479},[33480,33481,33482,33483,33484,33485,33486,33487,33488,33489,33490,33491],{"id":33031,"depth":190,"text":33034},{"id":33098,"depth":190,"text":33101},{"id":33132,"depth":190,"text":33135},{"id":33158,"depth":190,"text":33161},{"id":33214,"depth":190,"text":33217},{"id":33248,"depth":190,"text":33251},{"id":33279,"depth":190,"text":33282},{"id":33335,"depth":190,"text":33338},{"id":33366,"depth":190,"text":33369},{"id":33411,"depth":190,"text":33414},{"id":33444,"depth":190,"text":33447},{"id":817,"depth":190,"text":818},"2021-03-16","Ciężko wyobrazić sobie pracę Specjalisty SEO bez odpowiednich narzędzi wspomagających raportowanie i pracę z danymi. Najlepszym sposobem na szybkie sortowanie, kategoryzowanie i analizowanie danych je","\u002Fblog\u002Fimages\u002F11-funkcji-w-google-sheets-dla-seowca.webp",{},"\u002Fblog\u002F11-funkcji-w-google-sheets-dla-seowca",{"title":33020,"description":33493},"blog\u002F11-funkcji-w-google-sheets-dla-seowca","uHPYF66QPmfM_MTxrivvJi7atcwGkwIX0YA0DfLdhuU",{"id":33501,"title":33502,"author":377,"body":33503,"category":24698,"coverStyle":197,"date":34182,"description":34183,"excerpt":197,"extension":200,"image":34184,"meta":34185,"navigation":203,"path":34186,"readTime":34187,"seo":34188,"seoDescription":197,"stem":34189,"__hash__":34190},"blog\u002Fblog\u002Fdarmowe-kursy-zrodla-webinary-podcasty-o-marketingu-2021.md","Darmowe kursy, źródła, webinary i podcasty o marketingu w 2021",{"type":9,"value":33504,"toc":34173},[33505,33508,33514,33518,33521,33524,33598,33602,33605,33682,33686,33689,33724,33728,33731,33820,33824,33827,33830,34006,34010,34013,34016,34168,34170],[16,33506,33507],{},"Czy chciałbyś poszerzyć swoją wiedzę na temat marketingu internetowego? A może w ogóle dopiero chcesz zapoznać się z tą branżą? Trafiłeś zatem w świetne miejsce! Przed Tobą zestawienie przydatnych i darmowych narzędzi, e-booków, webinarów, filmów, kanałów YouTube, kursów oraz podcastów dotyczących reklamy internetowej.",[16,33509,33510,33513],{},[224,33511,33512],{},"Znajdziesz tutaj 200 pozycji"," podzielonych na wspomniane kategorie wraz z krótkim opisem, czego możesz się po nich spodziewać.",[12,33515,33517],{"id":33516},"narzędzia-seo-i-monitoring","Narzędzia – SEO i monitoring",[16,33519,33520],{},"Marketing internetowy to w dużej mierze pozycjonowanie stron, wyszukiwanie słów kluczowych pod odpowiedni content i analityka. Do tego wszystkiego potrzebujesz zatem odpowiednich pomocy.",[16,33522,33523],{},"Wiele z poniższych narzędzi jest całkowicie darmowych. Pozostałe oferują darmowe plany, które oczywiście nie dają tak zaawansowanych funkcji jak płatne wersje, jednak i tak dla wielu użytkowników będą w sam raz.",[678,33525,33526,33529,33532,33535,33538,33541,33544,33547,33550,33553,33556,33559,33562,33565,33568,33571,33574,33577,33580,33583,33586,33589,33592,33595],{},[54,33527,33528],{},"Google Analytics – podstawowa analityka ruchu na stronach internetowych.",[54,33530,33531],{},"Google Search Console – rozbudowana platforma diagnostyczna dla stron internetowych.",[54,33533,33534],{},"Google Trends – analiza popularności fraz kluczowych na przestrzeni czasu.",[54,33536,33537],{},"Planer słów kluczowych – wyszukiwanie słów kluczowych.",[54,33539,33540],{},"Google Alerts – tworzenie alertów dotyczących wzmianek w sieci zawierających wybrane słowa kluczowe.",[54,33542,33543],{},"Answer The Public – wyszukiwanie słów kluczowych.",[54,33545,33546],{},"Keyword Tool – wyszukiwanie słów kluczowych.",[54,33548,33549],{},"Keywords Everywhere – rozszerzenie do przeglądarki internetowej, które pomaga wyszukiwać słowa kluczowe.",[54,33551,33552],{},"Ubersuggest – wyszukiwanie słów kluczowych, analiza domen.",[54,33554,33555],{},"Screaming Frog SEO Spider – website crawler.",[54,33557,33558],{},"MozCast – raport przedstawiający nasilenie wahań pozycji w wynikach wyszukiwania.",[54,33560,33561],{},"Algoroo – raport przedstawiający nasilenie wahań pozycji w wynikach wyszukiwania.",[54,33563,33564],{},"Clusteric – kompletne narzędzie SEO ułatwiające organizację pracy.",[54,33566,33567],{},"Narzędzie do testowania uporządkowanych danych – oficjalne narzędzie od Google przeznaczone do weryfikowania istnienia i prawidłowego funkcjonowania danych strukturalnych.",[54,33569,33570],{},"Test optymalizacji mobilnej – sprawdź, jak strona jest dostosowana do urządzeń mobilnych.",[54,33572,33573],{},"Google PageSpeed Insights – testowanie i optymalizacja czasu ładowania strony.",[54,33575,33576],{},"GTmetrix – testowanie i optymalizacja czasu ładowania strony.",[54,33578,33579],{},"Siteliner – analiza strony internetowej pod kątem wewnętrznej duplikacji contentu.",[54,33581,33582],{},"SEOquake – rozszerzenie do przeglądarki Opera dostarczające przydatne funkcje SEO.",[54,33584,33585],{},"Httpstatus – masowe sprawdzanie statusu http, nagłówków oraz przekierowań.",[54,33587,33588],{},"Archive – archiwum Internetu, które pozwala sprawdzić dawny wygląd i zawartość domen.",[54,33590,33591],{},"Similarweb – szczegółowa analityka stron internetowych, możliwość śledzenia konkurencji i porównywania się z nią. ",[54,33593,33594],{},"SimilarSites – wyszukiwanie stron internetowych podobnych do siebie.",[54,33596,33597],{},"Browseo – dzięki temu narzędziu uzyskasz wiele informacji, dzięki którym dowiesz się, jak wyszukiwarki internetowe widzą Twoją stronę.",[12,33599,33601],{"id":33600},"narzędzia-tworzenie-contentu-i-działania-marketingowe","Narzędzia – tworzenie contentu i działania marketingowe",[16,33603,33604],{},"Duża część pracy wielu marketerów to wyszukiwanie informacji oraz tworzenie materiałów pisanych, graficznych i video. Oprócz tego w grę wchodzi planowanie i realizacja różnych strategii marketingowych. W tym wszystkim pomogą Ci poniższe narzędzia. ",[678,33606,33607,33610,33613,33616,33619,33622,33625,33628,33631,33634,33637,33640,33643,33646,33649,33652,33655,33658,33661,33664,33667,33670,33673,33676,33679],{},[54,33608,33609],{},"SERP Preview Tool – narzędzie pozwala Ci sprawdzić, jak tytuł, metaopis oraz URL danej strony będzie prezentować się w wynikach wyszukiwania.",[54,33611,33612],{},"Adparlor – wizualizacja postów w mediach społecznościowych.",[54,33614,33615],{},"Plagiarism Checker – sprawdzanie unikalności treści.",[54,33617,33618],{},"Copyscape – sprawdzanie unikalności treści.",[54,33620,33621],{},"MailChimp – tworzenie i analityka kampanii e-mail marketingowych.",[54,33623,33624],{},"Benchmark – podobne funkcje jak we wspomnianym MailChimp’ie wraz z funkcjami graficznej edycji wiadomości e-mail.",[54,33626,33627],{},"Sender – najprostsza w obsłudze alternatywa do powyższych dwóch rozwiązań.",[54,33629,33630],{},"Canva – tworzenie i edycja grafiki.",[54,33632,33633],{},"Stupeflix Studio – edycja materiałów video.",[54,33635,33636],{},"Wirewax – przystępna edycja materiałów video.",[54,33638,33639],{},"Social Image Resizer Tool – formatowanie obrazów do rozmiarów wymaganych na mediach społecznościowych.",[54,33641,33642],{},"Tinypng – kompresja obrazów.",[54,33644,33645],{},"Piktochart – tworzenie infografik.",[54,33647,33648],{},"Monosnap – tworzenie i edycja screenshotów.",[54,33650,33651],{},"TheNounProject – wyszukiwanie i pobieranie ikon.",[54,33653,33654],{},"Zecerka – automatyczna korekta tekstów w języku polskim.",[54,33656,33657],{},"LanguageTool – automatyczna korekta tekstów w języku polskim i kilkunastu innych.",[54,33659,33660],{},"Grammarly – automatyczna korekta tekstów w języku angielskim.",[54,33662,33663],{},"FontSquirrel – wyszukiwanie i pobieranie czcionek.",[54,33665,33666],{},"Pixabay – darmowy stock zdjęć.",[54,33668,33669],{},"Unsplash – darmowy stock zdjęć.",[54,33671,33672],{},"Pexels – darmowy stock zdjęć.",[54,33674,33675],{},"Knowem – sprawdź, czy nazwa danej firmy lub produktu jest unikalna.",[54,33677,33678],{},"Buffer – zarządzanie kanałami w mediach społecznościowych i planowanie dystrybucji treści.",[54,33680,33681],{},"oTranscribe – narzędzie, które usprawnia proces tworzenia transkrypcji nagrań.",[12,33683,33685],{"id":33684},"narzędzia-organizacja-pracy-i-komunikacja","Narzędzia – organizacja pracy i komunikacja",[16,33687,33688],{},"W marketingu zwykle ma się wiele spraw na głowie, a sprawny kontakt z klientami i współpracownikami jest bardzo ważny. Skorzystaj zatem z poniższych rozwiązań, które pomogą Ci w organizacji pracy oraz komunikacji z innymi. ",[678,33690,33691,33694,33697,33700,33703,33706,33709,33712,33715,33718,33721],{},[54,33692,33693],{},"Trello – organizacja zadań i projektów.",[54,33695,33696],{},"Dropbox – współdzielenie i wspólna edycja dokumentów.",[54,33698,33699],{},"Google Drive – współdzielenie i wspólna edycja dokumentów.",[54,33701,33702],{},"Slack – komunikator biznesowy.",[54,33704,33705],{},"Evernote – rozbudowany notatnik online.",[54,33707,33708],{},"Pocket – rozszerzenie do przeglądarki, które pozwala szybko i łatwo oznaczać oraz zapisywać interesujące Cię treści.",[54,33710,33711],{},"Feedly – czytnik RSS, który pozwala w jednym miejscu zbierać subskrypcje wybranych stron internetowych.",[54,33713,33714],{},"Scraper – wyciągnij interesujące Cię informacje ze strony internetowej i zapisz je w formacie arkusza Excel.",[54,33716,33717],{},"Due – zarządzanie projektami marketingowymi, śledzenie czasu spędzanego przy poszczególnych zadaniach.",[54,33719,33720],{},"Rescue Time – narzędzie rejestruje, jak długo korzystasz z poszczególnych stron internetowych i programów, dzięki czemu jesteś w stanie ustalić, czy przypadkowo czas nie przecieka Ci przez palce.",[54,33722,33723],{},"CVEasy – prosty kreator CV, nie tylko dla marketerów!",[12,33725,33727],{"id":33726},"e-bookiwhite-papers","E-booki\u002FWhite Papers",[16,33729,33730],{},"Czy szukasz skondensowanej ilości informacji na dany temat? Zajrzyj do poniższych e-booków – przyjemny dla oka format, wykresy, zdjęcia i wiele stron konkretnej wiedzy!",[678,33732,33733,33736,33739,33742,33745,33748,33751,33754,33757,33760,33763,33766,33769,33772,33775,33778,33781,33784,33787,33790,33793,33796,33799,33802,33805,33808,33811,33814,33817],{},[54,33734,33735],{},"SEO Content Marketing, czyli jak zwiększyć ruch dobrymi słowami – kompleksowe wprowadzenie do content marketingu.",[54,33737,33738],{},"Umowa o pozycjonowanie. Wszystko o czym musisz pamiętać! – rozbudowane omówienie tego, jak zawierać umowy SEO i na co w ich przypadku uważać.",[54,33740,33741],{},"Jak zacząć skutecznie prowadzić fanpage? – wprowadzenie do tworzenia fanpage’y na Facebooku.",[54,33743,33744],{},"Adbook 2018 – wprowadzenie do szeroko pojętego marketingu internetowego z omówieniem najpopularniejszych kanałów.",[54,33746,33747],{},"Jak sprzedawać modę online – choć e-book skupia się przede wszystkim na branży modowej, to jednak stanowi jednocześnie świetne ogólne omówienie podstawowych kanałów w marketingu internetowym.",[54,33749,33750],{},"Kurs Google Analytics – wprowadzenie do Google Analytics pod kątem sklepów internetowych.",[54,33752,33753],{},"100 sposobów na pierwszą sprzedaż – wprowadzenie do sprawdzonych kanałów marketingowych pod kątem e-commerce.",[54,33755,33756],{},"10 niezawodnych sposobów na najwyższą dostarczalność kampanii email marketingowych – przeprowadzanie skutecznych kampanii e-mail marketingowych.",[54,33758,33759],{},"E-commerce 2020\u002F2021. Jak skutecznie sprzedawać w Internecie? – wprowadzenie do e-commerce z dużą ilością porad od branżowych ekspertów.",[54,33761,33762],{},"Instagram dla biznesu. Kompleksowy przewodnik – budowanie marki oraz pozyskiwanie klientów na Instagramie.",[54,33764,33765],{},"Pierwsza pomoc w kreatywnej pracy – 39 sposobów, które pomogą sprawnie organizować pracę kreatywną (a do takiej marketing na pewno należy).",[54,33767,33768],{},"Narzędzia i książki, które pomogą Ci w biznesie – zestawienie dobrych książek o marketingu i sprzedaży (płatnych), 15 przydatnych narzędzi oraz influencerzy, których warto obserwować.",[54,33770,33771],{},"Zbiór dobrych praktyk SEO niezbędnych do optymalizacji artykułów blogowych – porady dotyczące optymalizacji artykułów blogowych i poradników pod SEO.",[54,33773,33774],{},"Newsletter marketing w praktyce – zbiór zasad, które zagwarantują świetne efekty z przeprowadzania kampanii e-mail marketingowych.",[54,33776,33777],{},"Google Ads kurs od podstaw – rozbudowany e-book (ponad 100 stron) wprowadzający w podstawy i nieco bardziej zaawansowane funkcje Google Ads.",[54,33779,33780],{},"Projektujemy marketing w e-commerce – kolejna rozbudowana publikacja (ponad 70 stron) skupiająca się na tworzeniu strategii marketingowej dla sklepów internetowych.",[54,33782,33783],{},"Ogarnąć kosmos, o marketingu i strategii (części 01) – kompleksowe projektowanie strategii marketingowych.",[54,33785,33786],{},"The Beginner’s Guide to Online Marketing – omówienie 19 rodzajów marketingu, przydatne narzędzia oraz definicje branżowych pojęć.",[54,33788,33789],{},"The Ultimate Guide to Pop Ups for eCommerce – wprowadzenie do pop-up’ów w kontekście automatyzacji sprzedaży.",[54,33791,33792],{},"Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages – porady dotyczące tworzenia stron typu landing page.",[54,33794,33795],{},"The Optimization Survival Guide – przeprowadzanie testów A\u002FB, które pomagają optymalizować konwersje.",[54,33797,33798],{},"The ROI of Content Marketing – fachowe omówienie kwestii tego, jak mierzyć efekty wynikające z inwestycji w marketing treści.",[54,33800,33801],{},"Influencer marketing guide – wprowadzenie do influencer marketingu, omówienie procesu nawiązywania z nimi współpracy, mierzenia zwrotu z inwestycji i wiele więcej.",[54,33803,33804],{},"Customer Value Marketing – e-book przybliża to, jak zmaksymalizować zyski, jakie można osiągnąć z jednego klienta na przestrzeni jego relacji z ofertą dzięki skutecznemu planowaniu działań marketingowych.",[54,33806,33807],{},"Social Media Data Cookbook – For Marketers – bardziej zaawansowany poradnik omawiający, jak wykorzystywać dane i analitykę do prowadzenia skutecznego marketingu w mediach społecznościowych.",[54,33809,33810],{},"How to Generate Leads with Infographics – publikacja omawia 11 porad, dzięki którym uda Ci się pozyskiwać klientów dzięki infografikom.",[54,33812,33813],{},"Conversations Not Campaigns – zaawansowany poradnik dotyczący e-mail marketingu, który uczy, jak z klientami nawiązywać prawdziwe konwersacje.",[54,33815,33816],{},"35 Proven Ways to Triple Your Website Traffic – zbiór 35 konkretnych porad i trików, które pozwolą Ci wygenerować znacznie większy ruch na stronie.",[54,33818,33819],{},"Big Book of Digital Marketing – ten obszerny e-book skupia się przede wszystkim na SEO, content marketingu, designie stron internetowych, mediach społecznościowych oraz Pintereście.",[12,33821,33823],{"id":33822},"kursy-webinary-oraz-filmy-i-kanały-z-youtube","Kursy, webinary oraz filmy i kanały z YouTube",[16,33825,33826],{},"Format video to dla wielu ulubiona forma nauki. Poniżej znajduje się lista wybranych kursów, jak i strony, na których znajdziesz ich nawet kilkadziesiąt. Oprócz tego webinary, konkretne i długie poradniki zamieszczone na YouTube, jak i całe kanały, które warto na tej platformie śledzić.",[16,33828,33829],{},"Uwaga – część z wymienionych tutaj kanałów na YouTube jest od dłuższego czasu bardzo nieaktywna, ale i tak znajdziesz tam archiwum świetnych materiałów.",[678,33831,33832,33835,33838,33841,33844,33847,33850,33853,33856,33859,33862,33865,33868,33871,33874,33877,33880,33883,33886,33889,33892,33895,33898,33901,33904,33907,33910,33913,33916,33919,33922,33925,33928,33931,33934,33937,33940,33943,33946,33949,33952,33955,33958,33961,33964,33967,33970,33973,33976,33979,33982,33985,33988,33991,33994,33997,34000,34003],{},[54,33833,33834],{},"Google Internetowe Rewolucje (zestaw kursów) – wprowadzenie do marketingu internetowego, SEO, reklam Google Ads i wiele więcej (możliwość uzyskania certyfikatu).",[54,33836,33837],{},"Facebook Blueprint (zestaw kursów) – wprowadzenie do systemu reklamowego obejmującego Facebooka i Instagrama (możliwość uzyskania certyfikatu).",[54,33839,33840],{},"Hubspot Academy (zestaw kursów) – szeroka gama kursów obejmujących m.in. inbound marketing, media społecznościowe, czy marketing kontekstowy (możliwość uzyskania certyfikatu).",[54,33842,33843],{},"Google Skillshop (zestaw kursów) – kursy dla początkujących i zaawansowanych dotyczące głównie sieci Google (m.in. Google Ads, Android czy YouTube).",[54,33845,33846],{},"Akademia Twórców YouTube (zestaw kursów) – szkolenia są oczywiście stworzone z myślą o Youtuberach, jednak zawarte tutaj rady dotyczące tworzenia contentu oraz zarządzania relacjami ze społecznością są bardzo uniwersalne i przydatne w kontekście marketingu.",[54,33848,33849],{},"LinkedIn Learning (zestaw kursów) – biznesowe i bardzo profesjonalne kursy dotyczące szeroko pojętego marketingu i innych powiązanych zagadnień.",[54,33851,33852],{},"Akademia PARP (zestaw kursów) – zróżnicowane podstawowe oraz zaawansowane kursy dotyczące e-commerce, mediów społecznościowych i komunikacji marketingowej (możliwość uzyskania certyfikatu).",[54,33854,33855],{},"Social Media Training for Beginners (zestaw kursów) – kursy poświęcone głównym platformom społecznościowym (m.in. Facebook, Twitter, LinkedIn, Snapchat).",[54,33857,33858],{},"Udemy (baza kursów) – Udemy to platforma sprzedająca zróżnicowane kursy biznesowe, jednak można tutaj znaleźć całkiem dużo darmowych związanych z marketingiem internetowym.",[54,33860,33861],{},"40 darmowych lekcji SEO – kurs stworzony w formie subskrypcji mailowej, dzięki której przez następne 40 dni będziesz otrzymywać na skrzynkę przydatne porady z zakresu pozycjonowania stron internetowych.",[54,33863,33864],{},"Darmowy kurs SEO – kurs stworzony w formie subskrypcji mailowej, dzięki której co tydzień będziesz otrzymywać na skrzynkę przydatne porady z zakresu SEO.",[54,33866,33867],{},"Co to jest WordPress? – wprowadzenie do CMS-a WordPress, który dla wielu osób związanych z marketingiem stanowi podstawowe narzędzie pracy.",[54,33869,33870],{},"Darmowy Kurs SEO – wprowadzenie do pozycjonowania stron internetowych wraz z konkretnym omówieniem wielu aspektów technicznych.",[54,33872,33873],{},"KURS SEO – szkolenie z pozycjonowania i optymalizacji stron www – podstawy pozycjonowania stron, przeprowadzania audytów oraz skutecznego stosowania reklamy internetowej (możliwość uzyskania certyfikatu).",[54,33875,33876],{},"Jak zdobyć uwagę klientów w social media? – budowanie relacji z klientami za pomocą mediów społecznościowych i skuteczne reagowanie na kryzysy w social mediach.",[54,33878,33879],{},"Akademia Marketing Automation – zaawansowany kurs z zakresu personalizacji marketingu oraz automatyzowania procesów reklamowych (możliwość uzyskania certyfikatu).",[54,33881,33882],{},"Jak zarobić 2033 zł w 30 dni w Social Media – wprowadzenie do różnych metod zarabiania na mediach społecznościowych.",[54,33884,33885],{},"DARMOWY kurs copywritingu i kreatywnego pisania – tworzenie tekstów kreatywnych, wprowadzenie do copywritingu i budowania marki za jego pomocą.",[54,33887,33888],{},"Darmowy kurs copywritingu – wprowadzenie do pisania tekstów sprzedażowych, tworzenie nagłówków i opisów produktów.",[54,33890,33891],{},"Darmowy kurs copywritingu | Które 3 słowa znajdziesz w arsenale każdego profesjonalnego copywritera? – kurs stworzony w formie subskrypcji mailowej, który wprowadza do pisania tekstów reklamowych i ofert.",[54,33893,33894],{},"Lepszy Copywriter – wprowadzenie do copywritingu, formatowania tekstów oraz przydatne narzędzia.",[54,33896,33897],{},"Akademia Verseo – webinary dotyczące SEO, content marketingu, Google Ads i Facebooka.",[54,33899,33900],{},"Akademia Marketingu – cykl webinarów poruszających zróżnicowane tematy dotyczące marketingu.",[54,33902,33903],{},"Tarcza antykryzysowa Senuto – seria webinarów prowadzonych przez ekspertów z zakresu pozycjonowania, w której poruszane są głównie tematy SEO.",[54,33905,33906],{},"Artur Jabłoński – kanał Artura Jabłońskiego poświęcony jest głównie optymalizacji konwersji, reklamie na Facebooku, przydatnym narzędziom oraz ciekawostkom ze świata marketingu.",[54,33908,33909],{},"Jacek Kłosiński – promowanie marki, edycja grafiki, produktywność.",[54,33911,33912],{},"Pani Swojego Czasu – organizacja pracy, komunikacja z klientem.",[54,33914,33915],{},"Sprawny Marketing – wywiady, prezentacje oraz szkolenia dotyczące marketingu, materiały różnych ekspertów branżowych.",[54,33917,33918],{},"Marketing i Biznes – wywiady z przedsiębiorcami, relacje z branżowych wydarzeń, webinary różnych specjalistów od marketingu.",[54,33920,33921],{},"Social Tigers – na kanale tym nie ma dużo filmów, ale znajdziesz tutaj wiele przydatnych i długich wywiadów z branżowymi ekspertami, którzy dzielą się wiedzą dotyczącą SEO, content marketingu i mediów społecznościowych.",[54,33923,33924],{},"Social Media Now – merytorycznie o mediach społecznościowych – media społecznościowe z dużym naciskiem na Facebook.",[54,33926,33927],{},"Neil Patel – jeden z największych branżowych ekspertów od marketingu na swoim kanale porusza głównie tematykę SEO, mediów społecznościowych, generowania dobrego contentu oraz sprawnej organizacji pracy.",[54,33929,33930],{},"Brain Dean – jeden z największych branżowych ekspertów od marketingu na swoim kanale porusza głównie tematykę SEO, content marketingu, rozwijania kanałów YouTube i dostarcza przy tym wiele praktycznych wskazówek wziętych z życia.",[54,33932,33933],{},"Google Search Central – oficjalny kanał Google na YouTube na którym znajdziesz poradniki dla początkujących, filmy o aktualizacjach algorytmu, nowości w SEO, nagrania sesji Q&A oraz podcast prowadzony przez pracowników Google.",[54,33935,33936],{},"Moz – na kanale tym znajdziesz głównie poradniki z serii Whiteboard Friday, które w przystępny i dogłębny sposób omawiają wiele technicznych aspektów SEO.",[54,33938,33939],{},"Ahrefs – rozbudowane, techniczne poradniki SEO dotyczące wyszukiwania słów kluczowych, generowania linków oraz przydatnych narzędzi.",[54,33941,33942],{},"Unbounce – marketing przychodzący, landing pages, optymalizacja konwersji oraz testy A\u002FB.",[54,33944,33945],{},"Digital Marketing Institute – ciekawe studia przypadków, wywiady z ekspertami branżowymi oraz poradniki dla początkujących.",[54,33947,33948],{},"Jay Baer – media społecznościowe, content marketing, tworzenie skutecznych stron internetowych.",[54,33950,33951],{},"Jon Loomer – zaawansowane porady dotyczące marketingu na Facebooku.",[54,33953,33954],{},"Hubspot – oficjalny kanał YouTube HubSpotu, na którym znajdziesz bardzo zróżnicowane materiały dotyczące głównie content marketingu oraz mediów społecznościowych często w formie długich i rozbudowanych poradników.",[54,33956,33957],{},"Marketing by Vijay – autor tego kanału kieruje swoje materiały do studentów marketingu oraz osób na stanowiskach kierowniczych w tej branży.",[54,33959,33960],{},"Marketing 360 – content marketing, reklama na Facebooku oraz seria podcastu, w którym udział biorą branżowi eksperci.",[54,33962,33963],{},"Marketing Cheat Guides – całościowa strategia marketingowa, skalowanie działań reklamowych (porady tworzone pod kątem konsultantów oraz firm usługowych).",[54,33965,33966],{},"American Marketing Association – kanał największego stowarzyszenia marketerów w Ameryce Północnej, na którym znajdziesz wywiady z ekspertami, nagrania z webinarów i konferencji oraz bardzo profesjonalne porady.",[54,33968,33969],{},"ODi Productions – kanał poświęcony głównie marketingowi afiliacyjnemu oraz sprzedaży na Amazonie.",[54,33971,33972],{},"Eric Siu – Levelling up – praktyczne porady dotyczące szeroko pojętego marketingu, omawianie trendów branżowych, wywiady z ekspertami.",[54,33974,33975],{},"YT Expert – kanał poświęcony w całości technikom przydatnym podczas rozwijania kanału na YouTube.",[54,33977,33978],{},"Billy Gene Is Marketing Inc. – praktyczne porady dotyczące tworzenia całościowej strategii marketingowej na przykładzie prawdziwych i dużych klientów.",[54,33980,33981],{},"Surfer SEO – kursy z akademii Surfer SEO, który wystawia też certyfikaty.",[54,33983,33984],{},"Affiliation – how to earn money in the time of the pandemic – kurs dotyczący tego, jak dzięki marketingowi afiliacyjnemu zarabiać przez Internet.",[54,33986,33987],{},"LRT Associate Training – rozbudowany kurs dotyczący link buildingu (domyślnie kosztuje on 445 euro, ale z racji sytuacji związanej z epidemią opublikowano go za darmo do końca tego roku).",[54,33989,33990],{},"Blogging for business – kurs skupiający się na tym, jak wykorzystać blogowanie do pozyskiwania klientów.",[54,33992,33993],{},"SEO Copywriter Course – porady dotyczące tego, jak pisać treści, które zainteresują czytelników oraz zdobędą wysokie pozycje w Google.",[54,33995,33996],{},"Internet Marketing For Smart People – dogłębne omówienie 4 głównych filarów reklamy, na których to powinny bazować wszystkie strategie marketingowe.",[54,33998,33999],{},"Viral Marketing and How to Craft Contagious Content – podstawy marketingu wirusowego, czyli tego, czemu niektóre treści roznoszą się w sieci „same”. ",[54,34001,34002],{},"The Strategy of Content Marketing – podstawy tworzenia strategii marketingowych w marketingu treści.",[54,34004,34005],{},"Diploma in Web Business Development and Marketing – bardzo rozbudowany kurs z zakresu tworzenia stron internetowych, zarządzania nimi, generowania ruchu i podstaw marketingu (możliwość uzyskania certyfikatu).",[12,34007,34009],{"id":34008},"podcasty","Podcasty",[16,34011,34012],{},"Czy chcesz uczyć się w drodze do pracy, uczelni, na siłowni lub na spacerze? Jeśli tak, to podcasty są dokładnie dla Ciebie. Słuchając ich, poznasz z bliższej strony praktyków marketingu oraz ich podejście do tego, co robią.",[16,34014,34015],{},"Uwaga – część z wymienionych kanałów tutaj podcastów jest od dłuższego czasu bardzo nieaktywna, ale i tak znajdziesz tam archiwum świetnych nagrań.",[678,34017,34018,34021,34024,34027,34030,34033,34036,34039,34042,34045,34048,34051,34054,34057,34060,34063,34066,34069,34072,34075,34078,34081,34084,34087,34090,34093,34096,34099,34102,34105,34108,34111,34114,34117,34120,34123,34126,34129,34132,34135,34138,34141,34144,34147,34150,34153,34156,34159,34162,34165],{},[54,34019,34020],{},"Mała Wielka Firma – prowadzący porusza różne tematy związane z prowadzeniem biznesu, w tym marketing internetowy.",[54,34022,34023],{},"Email Marketing Podcast – bardzo dobre materiały dotyczące głównie e-mail marketingu.",[54,34025,34026],{},"Aneta Duk: Komunikacja Wizualna – projektowanie marki, branding, tworzenie logo.",[54,34028,34029],{},"Silna Marka w praktyce – budowanie marki, marketing w mediach społecznościowych, dużo konkretnych porad.",[54,34031,34032],{},"Klientomania – bardzo zróżnicowane tematy marketingowe i rozmowy z wieloma ekspertami.",[54,34034,34035],{},"Rozmowy B2B – szeroko pojęty marketing z naciskiem na kategorię Business to Business.",[54,34037,34038],{},"BusinessMarketer – marketing B2B od teorii do praktyki – praktyczne wskazówki dotyczące marketingu B2B, generowanie leadów, marketing automation, e-mail marketing.",[54,34040,34041],{},"Golczyk o marketingu – biznesowo-organizacyjna strona marketingu w firmach.",[54,34043,34044],{},"Nowoczesna sprzedaż i Marketing – marketing i sprzedaż w B2B, budowanie marki, przydatne narzędzia.",[54,34046,34047],{},"Merytorycznie o e-commerce – marketing w sklepach internetowych, content marketing, SEO i B2B.",[54,34049,34050],{},"Achmielewska – szeroko pojęty marketing, organizacja pracy, produktywność.",[54,34052,34053],{},"Marketing Manager 2.0 – strategie, narzędzia, trendy i biznesowo-organizacyjna strona marketingu w firmach.",[54,34055,34056],{},"Marki testowane na ludziach – budowanie marki, relacji z klientami, organizacja pracy.",[54,34058,34059],{},"Szczypta – marketing internetowy, e-commerce, rozwój marki.",[54,34061,34062],{},"Konkretnie o marketingu – konkretne wskazówki dotyczące reklamy z dużym naciskiem na Facebooka.",[54,34064,34065],{},"Mamy na to slajd – trendy w marketingu, strategia marketingowa.",[54,34067,34068],{},"Marketing w wersji Audio – wersje audio artykułów z bloga charzynska.pl, główna tematyka to SEO oraz marketing na Facebooku.",[54,34070,34071],{},"Wyższy poziom marketingu – strategiczne podejście do tworzenia marki.",[54,34073,34074],{},"Marketing Ludzkim Głosem – zróżnicowane tematy dotyczące marketingu, wywiady z branżowymi ekspertami.",[54,34076,34077],{},"SEO Fridays Podcast – nowości w SEO, techniczne aspekty pozycjonowania stron internetowych.",[54,34079,34080],{},"FIRMA ON-LINE – szeroko pojęty marketing, organizacja pracy.",[54,34082,34083],{},"Nie Tylko Design – podcast skupia się na projektowaniu produktów, User Experience, i tej bardziej użytkowo-designerskiej stronie marketingu.",[54,34085,34086],{},"Marketing oparty na danych – data driven marketing, analityka webowa, wywiady z ekspertami.",[54,34088,34089],{},"Design to Convert – duży nacisk na tworzenie landing page’y, generowanie leadów, wywiady z ekspertami.",[54,34091,34092],{},"Strefa Designu Uniwersytetu SWPS – projektowanie user experience, budowanie marki.",[54,34094,34095],{},"Dziennik Budowy Firmy – SEO, aktualizacje Google, Google Ads, organizacja pracy.",[54,34097,34098],{},"Człowiek.Biznes.Technologia – projektowanie doświadczenia użytkownika, analityka, organizacja pracy.",[54,34100,34101],{},"Rozmowy Facebooka – oficjalny podcast polskiego działu Facebooka omawiający trendy w social media, powiązanych technologiach i biznesie.",[54,34103,34104],{},"Sztuka e-Commerce – SEO w sklepach internetowych, trendy e-commerce, strategia cenowa.",[54,34106,34107],{},"Rozmowy na Zapleczu | Ecommerce i Marketing | Sklep Internetowy Sprzedaż Online Facebook Instagram – strategia marketingowa w e-commerce, branding.",[54,34109,34110],{},"Marketing MasterClass – przygotowywanie oferty, media społecznościowe, organizacja pracy, marketing na YouTube.",[54,34112,34113],{},"Marketing Prawniczy w Praktyce – szeroko pojęty marketing dla kancelarii prawniczych.",[54,34115,34116],{},"Marketing Over Coffee – SEO, social media marketing, copywriting, marketing afiliacyjny.",[54,34118,34119],{},"Social Media Marketing Podcast – strategia marketingowa w mediach społecznościowych, trendy w social media, praktyczne porady.",[54,34121,34122],{},"The Science of Social Media – marketing w mediach społecznościowych, przydatne porady zarówno dla początkujących, jak i zaawansowanych.",[54,34124,34125],{},"Marketing School – Digital Marketing and Online Marketing Tips – niekonwencjonalne strategie marketingowe, SEO, organizacja pracy, przydatne narzędzia.",[54,34127,34128],{},"Copyblogger FM – copywriting, content marketing, optymalizacja konwersji, e-mail marketing, newsy branżowe.",[54,34130,34131],{},"The Hustle & Flowchart Podcast – budowanie społeczności online, generowanie ruchu, wywiady z ekspertami.",[54,34133,34134],{},"Online Marketing Made Easy – ogólnie pojęty marketing internetowy pod kątem małych firm, przydatne strategie wyjaśnione krok po kroku.",[54,34136,34137],{},"Demand Gen Chat – szeroko pojęty marketing, SEO, automatyzacja marketingu (wszystko pod kątem marketingu B2B).",[54,34139,34140],{},"ConversionCast – strategie marketingowe, optymalizacja konwersji, wywiady z ekspertami.",[54,34142,34143],{},"Growth Marketing Toolbox – szeroko pojęty marketing internetowy, SEO, YouTube, e-mail marketing, e-commerce.",[54,34145,34146],{},"Perpetual Traffic – marketing PPC, generowanie leadów, media społecznościowe, zdobywanie ruchu.",[54,34148,34149],{},"Social Pros Podcast – marketing w mediach społecznościowych, trendy w social media, wywiady z ekspertami i praktyczne wskazówki.",[54,34151,34152],{},"The Animalz Content Marketing Podcast‬ – strategia w content marketingu, skuteczne blogowanie.",[54,34154,34155],{},"Two Minute Marketing – krótkie podcasty (zwykle do 15 minut) zawierające wywiady z ekspertami od m.in. storytellingu, brandingu oraz generowania leadów.",[54,34157,34158],{},"The Empowered Marketer – marketing B2C, budowanie strategii, wywiady z ekspertami branżowymi.",[54,34160,34161],{},"The Business of Digital – content marketing, SEO, analityka, media społecznościowe, organizacja pracy.",[54,34163,34164],{},"Ecommerce Influence – content marketing, strategie SEO i reklama na Facebooku pod kątem sklepów internetowych.",[54,34166,34167],{},"Community Karma – branding, budowanie społeczności, influencer marketing.",[12,34169,818],{"id":817},[16,34171,34172],{},"Mam nadzieję, że wymienione tutaj narzędzia i źródła pomogą Ci zdobyć potrzebną wiedzę z zakresu szeroko pojętego marketingu. Co najważniejsze – pamiętaj, aby to, czego się uczysz, wprowadzić w życie!",{"title":34,"searchDepth":190,"depth":190,"links":34174},[34175,34176,34177,34178,34179,34180,34181],{"id":33516,"depth":190,"text":33517},{"id":33600,"depth":190,"text":33601},{"id":33684,"depth":190,"text":33685},{"id":33726,"depth":190,"text":33727},{"id":33822,"depth":190,"text":33823},{"id":34008,"depth":190,"text":34009},{"id":817,"depth":190,"text":818},"2021-02-12","Czy chciałbyś poszerzyć swoją wiedzę na temat marketingu internetowego? A może w ogóle dopiero chcesz zapoznać się z tą branżą? Trafiłeś zatem w świetne miejsce! Przed Tobą zestawienie przydatnych i d","\u002Fblog\u002Fimages\u002Fdarmowe-kursy-zrodla-webinary-podcasty-o-marketingu-2021.webp",{},"\u002Fblog\u002Fdarmowe-kursy-zrodla-webinary-podcasty-o-marketingu-2021","17 min czytania",{"title":33502,"description":34183},"blog\u002Fdarmowe-kursy-zrodla-webinary-podcasty-o-marketingu-2021","deKKwz2lwC5kBziXfp5G3qOpoeSwNnzjL95KbWHVAx0",{"id":34192,"title":34193,"author":377,"body":34194,"category":24698,"coverStyle":197,"date":34436,"description":34437,"excerpt":197,"extension":200,"image":34438,"meta":34439,"navigation":203,"path":34440,"readTime":6251,"seo":34441,"seoDescription":197,"stem":34442,"__hash__":34443},"blog\u002Fblog\u002F10-dobrych-praktyk-publikacji-sponsorowanych.md","10+ dobrych praktyk publikacji sponsorowanych",{"type":9,"value":34195,"toc":34429},[34196,34201,34206,34209,34221,34224,34229,34232,34244,34247,34252,34256,34259,34262,34266,34269,34272,34276,34279,34282,34286,34289,34301,34313,34325,34328,34331,34334,34337,34340,34343,34355,34358,34361,34373,34376,34388,34391,34403,34406,34409,34412,34424,34426],[16,34197,34198],{},[949,34199,34200],{},"Artykuły sponsorowane to jeden ze sposobów reklamy, którą możemy wykorzystać do promocji naszego produktu. W 2021 roku dla klientów będą liczyć się przede wszystkim jakościowe treści, dlatego powinniśmy przykładać do nich jeszcze większą wagę!",[16,34202,34203],{},[949,34204,34205],{},"Jak zatem napisać dobry artykuł sponsorowany? Oto porady specjalistów:",[16,34207,34208],{},"Najczęstszy błąd, z którym spotykam się niemal na każdym kroku, to nachalność. Dobry artykuł sponsorowany powinien subtelnie podkreślać sponsora, a nie „obrzydzać” to, umieszczając jego nazwę zbyt gęsto i nienaturalnie.",[16,34210,34211,947,34214],{},[949,34212,34213],{},"Mateusz Jabłonka, Copywriter w",[182,34215,34218],{"href":34216,"rel":34217},"https:\u002F\u002Fwww.wyjatkowyprezent.pl\u002F",[349],[949,34219,34220],{},"WyjatkowyPrezent.pl",[16,34222,34223],{},"Pisz, jakbyś sprzedawała własny produkt. Pisz prosto. Skracaj zdania do minimum. Pisz tak, jakbyś mówiła. Wyrzuć imiesłowy. Wciel się w skórę klienta. Szanuj inteligencję odbiorców. Polub produkt, który opisujesz. Każdy produkt ma swoją historię, nie musisz jej wymyślać. Zrób dobry brief i ją poznaj. ",[16,34225,34226],{},[949,34227,34228],{},"Natalia Soszyńska, Creative copywriterka",[16,34230,34231],{},"Dobry artykuł sponsorowany poza tym, że sam w sobie przedstawia dany produkt, usługę czy firmę, powinien również dawać czytelnikowi jakąś wartość dodaną. Inaczej mówiąc, poza prezentacją danego przedmiotu trzeba dać czytelnikowi kawał dobrego contentu. Jeśli czytelnik otrzyma ciekawą treść, nie będzie czuł, że autor chce mu coś „wcisnąć”. ",[16,34233,34234,947,34237],{},[949,34235,34236],{},"Marta Wujek, Redaktor w serwisie",[182,34238,34241],{"href":34239,"rel":34240},"http:\u002F\u002Fwww.mamstartup.pl",[349],[949,34242,34243],{},"MamStartup.pl",[16,34245,34246],{},"Intencja promocji produktu lub usługi nie może być zbyt nachalna. Ponadto artykuł musi przekazywać wiedzę i dawać odpowiedź na pytanie użytkowników. Musi rozwiązywać problem, a reklamować sponsorowany asortyment przy okazji. Czytelnicy są wyczuleni na promocję w internecie. Kluczowe jest wyczucie i smak ",[16,34248,34249],{},[949,34250,34251],{},"Arkadiusz Stanek, Freelance",[220,34253,34255],{"id":34254},"zastanów-się-co-chcesz-napisać","Zastanów się, co chcesz napisać",[16,34257,34258],{},"Jeśli nie wiesz, co chcesz przekazać, to najprawdopodobniej nie przekażesz nic. Jeszcze przed rozpoczęciem pisania tekstu musisz zastanowić się, o czym w ogóle będzie tekst, jakie idee chcesz w nim zawrzeć oraz jak komunikować się z odbiorcą.",[16,34260,34261],{},"Pomyśl, jak sprytnie przemycić reklamę, w jaki sposób naturalnie umieścić słowa kluczowe i gdzie warto zastosować linkowanie do produktów klienta.",[220,34263,34265],{"id":34264},"pisz-dla-odbiorcy-tekstu-nie-dla-swojego-klienta","Pisz dla odbiorcy tekstu, nie dla swojego klienta",[16,34267,34268],{},"Zawsze przed rozpoczęciem danego zlecenia przesyłamy klientom brief, w którym proszę ich o dokładne sprecyzowanie docelowej grupy odbiorców ich produktów lub usług.",[16,34270,34271],{},"Im więcej informacji uzyskasz przed rozpoczęciem pisania tekstu, tym będziesz w stanie bardziej precyzyjnie dopasować go do sposobu myślenia, zasobu słownictwa, potrzeb i oczekiwań odbiorców treści.",[220,34273,34275],{"id":34274},"pisz-konkretnie-i-precyzyjnie","Pisz konkretnie i precyzyjnie ",[16,34277,34278],{},"Nikt nie lubi wodolejstwa, a już zwłaszcza zleceniodawcy. W copywritingu na nic zdadzą Ci się praktyki wyniesione ze szkoły, w której panie polonistki zachęcały do pisania rozbudowanych rozprawek, esejów i innych form literackich.",[16,34280,34281],{},"Niezależnie od tego, czy piszesz kolejny tekst sponsorowany na temat zbiorników na szambo, czy tworzysz rozbudowany artykuł z zakresu wynajmu długoterminowego. Skuteczny copywriting opiera się na krótkiej i konkretnej treści.",[220,34283,34285],{"id":34284},"rozmawiaj-z-odbiorcą","Rozmawiaj z odbiorcą",[16,34287,34288],{},"Podtrzymuj konwersację pytaniami retorycznymi czy drobnymi wtrąceniami.",[16,34290,34291,947,34294],{},[949,34292,34293],{},"Marcin Cichocki, CEO | Kuźnia Treści |",[182,34295,34298],{"href":34296,"rel":34297},"http:\u002F\u002Fwww.kuzniatresci.pl\u002F",[349],[949,34299,34300],{},"kuzniatresci.pl",[16,34302,34303,34304,34307,34308,34312],{},"Dobry ",[182,34305,7953],{"href":5156,"rel":34306},[349]," powinien być na tyle interesujący i dostarczający wiedzy z konkretnego zakresu, by czytelnik nie zwrócił uwagi, że to płatna treść. To oznacza porządny research i merytorykę, obiektywizm, a przede wszystkim nienachalne polecenie usługi lub towaru, możliwie naturalne linkowanie. Oczywiście wiele zależy od celu, dlatego warto dowiedzieć się, jaki efekt zleceniodawca chce uzyskać (zwiększenie rozpoznawalności marki, widoczności w Google, a może budowanie określonego wizerunku) i dopiero wtedy wybrać odpowiedni styl komunikacji i sposób polecania. W kontekście SEO forma zamieszczenia linków i poleceń, ich kontekst, jest największym wyzwaniem w artykule sponsorowanym, bo nie tylko wielu czytelników zraża się, gdy reklama jest zbyt oczywista, ale i roboty wyszukiwarek mogą zinterpretować link jako płatny, co nie jest korzystne. Naturalne, nierzucające się w oczy nawiązanie z anchorem można uzyskać na kilka sposobów: wyliczenie (np: wśród najpopularniejszych upominków znajdziemy: gadżety elektroniczne, koszulki z własnym nadrukiem, \u003Cpersonalizowane akcesoria biurowe na zamówienie>), wstawienie cytatu eksperckiego z podpisem („jak twierdzi Anna Nowak z naszaksiegarnia.pl, ….”), inne odniesienie do sklepu\u002Fusługi jako źródła informacji – z wykorzystaniem faktycznych danych od zleceniodawcy („wybór jest niełatwy, średnio już 3 na 5 klientów Eurofiran dokonuje zakupów online w czasie krótszym niż pół godziny” lub „kursyjezykowe.com zanotowały wzrost aż o 5% w stosunku do zeszłego roku. Źródło: ",[182,34309,34311],{"rel":34310},[349],"www.kursy…","). ",[16,34314,34315,947,34318],{},[949,34316,34317],{},"Patrycja Kosek, Content Manager,",[182,34319,34322],{"href":34320,"rel":34321},"http:\u002F\u002Fwww.aplikuj.pl",[349],[949,34323,34324],{},"www.aplikuj.pl",[16,34326,34327],{},"Zacznij od wyznaczenia celu. Twój artykuł powinien wpisywać się w szerszą strategię marketingową. Odpowiedz sobie, czy tym razem chodzi o wizerunek marki, jej rozpoznawalność, czy o wypromowanie konkretnego produktu lub usługi?",[16,34329,34330],{},"Poza przedstawieniem marki, artykuł musi mieć wartość dla czytelnika. Inaczej zostanie potraktowany jak wiele słabych reklam. Opisz sytuację, czy problem, jaki mają klienci, a który Twój produkt lub usługa rozwiązują. Skup się na klientach i ich problemach, nie na sobie.",[16,34332,34333],{},"Zanim przejdziesz do swojego rozwiązania, pokaż inne, ale nieskuteczne sposoby radzenia sobie z problemem. Podbij emocje i opisz przykre skutki tych nietrafionych rozwiązań.",[16,34335,34336],{},"Następnie pokaż dobre, skuteczne rozwiązanie, stosowane w Twojej firmie. Tu jest miejsce na wspomnienie o Twojej firmie i jej produktach lub usługach. Wzbogać je o przykład z własnej praktyki i opisz, jak Twoja firma pomogła klientowi. Dodatkowo opisz wszystkie potencjalne korzyści tego rozwiązania. Jeśli możesz podać konkretne liczby, tym lepiej. Taka wisienka na torcie.",[16,34338,34339],{},"Zwróć uwagę, że klient może zrobić to samodzielnie, lub kogoś wynająć. Przedstaw kilka kroków, które pomogą mu wdrożyć rozwiązanie na małą skalę samodzielnie.",[16,34341,34342],{},"Na koniec dodaj notkę o autorze, Twojej firmie i jej rozwiązaniach.",[16,34344,34345,947,34348],{},[949,34346,34347],{},"Szymon Kędzior, IT Copywriter Do wynajęcia",[182,34349,34352],{"href":34350,"rel":34351},"http:\u002F\u002Fwww.contentsimon.com",[349],[949,34353,34354],{},"www.contentsimon.com",[16,34356,34357],{},"Dobry artykuł sponsorowany powinien być skierowany do potencjalnych klientów z wybranej grupy docelowej. W zależności od tematyki tekstu, który może opisywać produkty, usługi – powinien odpowiadać na aktualne potrzeby użytkowników oraz rozwiązywać ich problemy. ",[16,34359,34360],{},"Warto zadbać, by artykuł sponsorowany był przyjemny w czytaniu, angażujący czytelnika oraz zawierał odpowiednie słowa kluczowe. Najlepiej, gdy artykuł będzie dobrze rankował na powiązane słowa kluczowe oraz zachęcający do udostępniania w social mediach.",[16,34362,34363,947,34366],{},[949,34364,34365],{},"Bartłomiej Jakubowski,",[182,34367,34370],{"href":34368,"rel":34369},"https:\u002F\u002Fperformancemedia.pl",[349],[949,34371,34372],{},"Performance Media",[16,34374,34375],{},"Copywriting jest pracą redaktorską i wymaga przede wszystkim zrozumienia problemu, z każdej możliwej strony. Bardzo pomaga w tym analiza SEO. Można z niej wyczytać wiele cennych informacji, zrozumieć potrzeby i motywacje internautów. To one są punktem wyjścia dla każdego artykułu. Pisząc tekst sponsorowany, trzeba więc postawić się w roli odbiorcy. Czytelnicy doskonale wiedzą, że dany artykuł jest reklamowy. Dlatego opis produktu nie może być nachalny ani sztampowy, ale atrakcyjny i intrygujący, jak produkt lokowany w programie TV. Czasem zamiast długiego akapitu, wystarczy jedno mocne zdanie. Druga sprawa to wartość merytoryczna tekstu. Podnosi ją „wypowiedź eksperta” – dobry brief jest na wagę złota! Świetnie sprawdza się też „studium przypadku” – storytelling! Nie można zapominać o CTA i linkowaniu. To prosty przepis na artykuł sponsorowany, który spełni swoją funkcję. I o to właśnie chodzi!",[16,34377,34378,947,34381],{},[949,34379,34380],{},"Dorota Czernicka, Freelancer copywriter,",[949,34382,34383],{},[182,34384,34387],{"href":34385,"rel":34386},"http:\u002F\u002Fwww.dorotaczernicka.pl",[349],"www.dorotaczernicka.pl",[16,34389,34390],{},"Publikacja sponsorowana nie może być „laurką” produktu. Lanie wody na temat plusów i korzyści z zakupu to strzał w kolano i tekst nic nie wnoszący do życia odbiorcy. Publikacje sponsorowane powinny odnosić się do realnego problemu, który rozwiązać może zakup danego produktu. Sugestie powinny być bardzo subtelne, a cały tekst napisany językiem korzyści. W skrócie: artykuł sponsorowany nigdy nie powinien być wśród odbiorców postrzegany jako taki.",[16,34392,34393,947,34396],{},[949,34394,34395],{},"Katarzyna Zamojska, New Bussines Manager w",[182,34397,34400],{"href":34398,"rel":34399},"https:\u002F\u002Fwww.znajdzreklame.pl\u002F",[349],[949,34401,34402],{},"www.znajdzreklame.pl",[16,34404,34405],{},"W mojej opinii osoby, która na co dzień zajmuje się pozycjonowaniem stron dobre artykuły sponsorowane powinny być tworzone nie tylko pod kątem użytkownika, ale również pod roboty wyszukiwarek. Wybierając tematy na artykuły sponsorowane sprawdzam, czego szukają użytkownicy w danej tematyce – analogicznie, jak w tekstach poradnikowych na bloga. Następnie pod te tematy wybieram słowa kluczowe, nagłówki i zlecam stworzenie odpowiedniego artykułu. Artykuł oczywiście musi być poprawny merytorycznie, nie może zawierać błędów językowych oraz powinien być napisany w przyjazny dla użytkownika sposób, subtelnie wskazując jakie korzyści może osiągnąć zlecając wykonanie usługi lub zakup produktów promowanej firmy. ",[16,34407,34408],{},"Wracając jednak do punktu o tworzeniu treści pod roboty – dlaczego? Przede wszystkim zależy mi na tym, aby taki artykuł „pracował długofalowo” na mojego klienta, a to mogę osiągnąć dzięki wysokim pozycjom w wyszukiwarce na słowa kluczowe, których szukają użytkownicy. Dzięki temu mam pewność, że użytkownicy będą regularnie klikać w nasz artykuł sponsorowany z poziomu Google, a to zapewni nam stały ruch i popularność oferty reklamodawcy oraz w większym stopniu przełoży się na wyniki pozycjonowania. ",[16,34410,34411],{},"Jeśli nie zadbamy o odpowiednią jakość artykułów pod kątem SEO, to po pewnym czasie nasze artykuły sponsorowane przepadną gdzieś na kolejnych podstronach w strukturze serwisów i nikt nie będzie na nie zaglądał.",[16,34413,34414,947,34417],{},[949,34415,34416],{},"Kordian Minkina, Specjalista SEO,",[182,34418,34421],{"href":34419,"rel":34420},"https:\u002F\u002Fkordianminkina.pl",[349],[949,34422,34423],{},"www.kordianminkina.pl",[12,34425,818],{"id":817},[16,34427,34428],{},"Nasze artykuły powinny być przede wszystkim skierowane do klienta. Treść ma docierać do konkretnej grupy odbiorczej i być dla niej jak najbardziej wartościowa i angażująca. Obecnie liczy się wartość merytoryczna i jakość tekstu Reklama produktu powinna być nienachalna, interesująca i atrakcyjna. Oczywiście niezbędna jest także analiza SEO, która pomoże zrozumieć oczekiwania i potrzeby konsumentów. Właśnie takie artykuły będa doceniane i przyniosą realną korzyść w postaci dobrego pozycjonowania, czy wzrostu sprzedaży.",{"title":34,"searchDepth":190,"depth":190,"links":34430},[34431,34432,34433,34434,34435],{"id":34254,"depth":359,"text":34255},{"id":34264,"depth":359,"text":34265},{"id":34274,"depth":359,"text":34275},{"id":34284,"depth":359,"text":34285},{"id":817,"depth":190,"text":818},"2021-01-28","Artykuły sponsorowane to jeden ze sposobów reklamy, którą możemy wykorzystać do promocji naszego produktu. W 2021 roku dla klientów będą liczyć się przede wszystkim jakościowe treści, dlatego powinniś","\u002Fblog\u002Fimages\u002F10-dobrych-praktyk-publikacji-sponsorowanych.webp",{},"\u002Fblog\u002F10-dobrych-praktyk-publikacji-sponsorowanych",{"title":34193,"description":34437},"blog\u002F10-dobrych-praktyk-publikacji-sponsorowanych","PBx5HsppL8xcHeANJlY8VZGkyYzaYy_xX5Ip6ttlaDY",{"id":34445,"title":34446,"author":377,"body":34447,"category":852,"coverStyle":197,"date":34611,"description":34612,"excerpt":197,"extension":200,"image":34613,"meta":34614,"navigation":203,"path":34615,"readTime":4324,"seo":34616,"seoDescription":197,"stem":34617,"__hash__":34618},"blog\u002Fblog\u002Fgrudniowe-nowosci-w-bazie-ofert-linkhouse.md","Grudniowe nowości w Bazie Ofert Linkhouse",{"type":9,"value":34448,"toc":34602},[34449,34454,34458,34463,34466,34469,34472,34477,34480,34484,34487,34492,34496,34499,34504,34507,34518,34521,34526,34530,34533,34538,34541,34547,34551,34554,34559,34563,34566,34571,34574,34579,34583,34586,34591,34594,34599],[16,34450,34451,227],{},[224,34452,34453],{},"W grudniu nie zwalniamy tempa! Wdrożyliśmy kilka nowości do Bazy Ofert, dla większego komfortu i produktywności naszych Klientów. Zobacz, jak zmienił się panel i z jakich nowych funkcji możesz korzystać już dzisiaj.",[12,34455,34457],{"id":34456},"_1-filtr-szybkości-publikacji","#1 Filtr szybkości publikacji",[16,34459,34460],{},[32,34461],{"alt":34,"src":34462},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage7-1024x400.png",[16,34464,34465],{},"W Bazie Ofert, oprócz wielu parametrów SEO, znajdziesz teraz także filtr szybkości publikacji. Możesz sprawdzić średni czas realizacji publikacji zarówno dla ostatnich pięciu publikacji wykupionych u danego Wydawcy, jak i historycznie dla większej ilości danych.",[16,34467,34468],{},"Wystarczy najechać kursorem na SEO przy każdym Wydawcy w Bazie Ofert, by wyświetlić średni czas realizacji.",[16,34470,34471],{},"Możesz też wykorzystać filtrowanie w parametrach wyszukiwanej oferty i znaleźć oferty o średnim czasie publikacji do 24h, do 48h lub do 72h. ",[16,34473,34474],{},[32,34475],{"alt":34,"src":34476},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage10.png",[16,34478,34479],{},"To szczególnie przydatna opcja dla tych, którym zależy na szybkiej publikacji ze strony Wydawcy.",[12,34481,34483],{"id":34482},"_2-klikalne-adresy-stron","#2 Klikalne adresy stron",[16,34485,34486],{},"Mała rzecz, a cieszy! Już teraz możesz zapoznać się z treścią wybranej strony poprzez bezpośrednie kliknięcie w jej adres w kolumnie “Strona” w Bazie Ofert. ",[16,34488,34489],{},[32,34490],{"alt":34,"src":34491},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage6-1024x215.png",[12,34493,34495],{"id":34494},"_3-nowe-filtry-zaawansowane","#3 Nowe filtry zaawansowane",[16,34497,34498],{},"W wyszukiwaniu po Parametrach Strony znajdziesz też szereg nowych filtrów, które możesz wykorzystać do znalezienia jeszcze lepszych miejsc na publikację artykułów sponsorowanych. ",[16,34500,34501],{},[32,34502],{"alt":34,"src":34503},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage5.png",[16,34505,34506],{},"W grudniu dodaliśmy następujące filtry:",[51,34508,34509,34512,34515],{},[54,34510,34511],{},"liczba linków (domen) wychodzących według Ahrefs.",[54,34513,34514],{},"gęstość linków wychodzących – parametr prezentujący stosunek liczby domen, do których linkuje dany portal (Linked Domains) względem liczby jego podstron (Crawled Domains) według Ahrefs. Im niższa wartość parametru, tym lepiej.",[54,34516,34517],{},"ratio in\u002Fout – parametr prezentujący stosunek liczby domen linkujących do portalu (Referring Domains) względem liczby domen, do których linkuje dany portal (Linked Domains) według Ahrefs. In wyższa wartość parametru, tym lepiej.",[16,34519,34520],{},"Wartości te dostępne są także przy normalnym przeglądaniu ofert, po nakierowaniu kursorem na niebieski button “SEO”.",[16,34522,34523],{},[32,34524],{"alt":34,"src":34525},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage8.png",[12,34527,34529],{"id":34528},"_4-nowy-filtr-wstawienie-banneru-do-tekstu","#4 Nowy filtr: wstawienie banneru do tekstu",[16,34531,34532],{},"Nieustannie pracujemy nad nowymi opcjami dla Reklamodawców, którzy chcieliby urozmaicić publikacje zakupione w Linkhouse. Jedną z nowych możliwości, jaką oferujemy w panelu Bazy Ofert, jest możliwość zakupu publikacji z bannerem w tekście. ",[16,34534,34535],{},[32,34536],{"alt":34,"src":34537},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage1-1.png",[16,34539,34540],{},"Jak znaleźć portale, które oferują możliwość wstawienia banneru do tekstu? Przygotowaliśmy krótką instrukcję wideo:",[16,34542,609,34543],{},[182,34544,34545],{"href":34545,"rel":34546},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002F90x35e.mp4",[349],[12,34548,34550],{"id":34549},"_5-pisanie-tekstów-przez-linkhouse","#5 Pisanie tekstów przez Linkhouse",[16,34552,34553],{},"Zamawiasz sporo publikacji, ale masz już gotowe artykuły? A może wręcz przeciwnie – wolisz zlecić je do napisania przez Linkhouse? Nie musisz już zaznaczać lub odznaczać odpowiedniej opcji przy wyborze oferty każdego Wydawcy. Zaloguj się do panelu Linkhouse, a następnie wybierz Ustawienia. Możesz wybrać automatyczne zaznaczenie pisania tekstów przez Linkhouse, lub je odznaczyć. W ten sposób możesz zaoszczędzić sporo czasu (i sporo kliknięć), szczególnie, jeśli sporo zlecasz w Bazie Ofert.",[16,34555,34556],{},[32,34557],{"alt":34,"src":34558},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage3.png",[12,34560,34562],{"id":34561},"_6-zgłaszanie-potrzeby-na-portal-lub-tematykę","#6 Zgłaszanie potrzeby na portal lub tematykę",[16,34564,34565],{},"Baza Ofert w Linkhouse ma się doskonale i jest stale powiększana. Jeśli jednak na wyszukany termin nie znajdziesz żadnych wyników, możesz uzupełnić brief i nasze Biuro Obsługi zgłosi się do Ciebie z propozycjami portali i publikacji, które mogą spełnić Twoje wymagania. ",[16,34567,34568],{},[32,34569],{"alt":34,"src":34570},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage4-1024x184.png",[16,34572,34573],{},"A może istnieje portal, na którym chcesz umieścić swoje artykuły, ale nie mamy go w naszej bazie? Analogicznie możesz zgłosić portal do dodania poprzez wysyłkę prośby o dodanie strony do bazy. ",[16,34575,34576],{},[32,34577],{"alt":34,"src":34578},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage2.png",[12,34580,34582],{"id":34581},"_7-linki-social-media-w-szczegółach-zamówienia","#7 Linki social media w szczegółach zamówienia",[16,34584,34585],{},"Jeśli do swojej publikacji zamawiasz dodatkową promocję w mediach społecznościowych, od teraz Wydawcy muszą uzupełnić szczegóły zrealizowanego zamówienia o linki do promocyjnych postów na Facebooku i Twitterze.",[16,34587,34588],{},[32,34589],{"alt":34,"src":34590},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage9.png",[16,34592,34593],{},"W szczegółach własnego zamówienia znajdziesz, oprócz podstawowych informacji, także linki do postów na Facebooku i promocyjnych Tweetów. ",[16,34595,34596],{},[32,34597],{"alt":34,"src":34598},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage11-1024x231.png",[16,34600,34601],{},"Mamy nadzieję, że grudniowe zmiany w Linkhouse przypadły Ci do gustu – a to dopiero rozgrzewka przed rokiem 2021!",{"title":34,"searchDepth":190,"depth":190,"links":34603},[34604,34605,34606,34607,34608,34609,34610],{"id":34456,"depth":190,"text":34457},{"id":34482,"depth":190,"text":34483},{"id":34494,"depth":190,"text":34495},{"id":34528,"depth":190,"text":34529},{"id":34549,"depth":190,"text":34550},{"id":34561,"depth":190,"text":34562},{"id":34581,"depth":190,"text":34582},"2020-12-21","W grudniu nie zwalniamy tempa! Wdrożyliśmy kilka nowości do Bazy Ofert, dla większego komfortu i produktywności naszych Klientów. Zobacz, jak zmienił się panel i z jakich nowych funkcji możesz korzyst","\u002Fblog\u002Fimages\u002Fgrudniowe-nowosci-w-bazie-ofert-linkhouse.webp",{},"\u002Fblog\u002Fgrudniowe-nowosci-w-bazie-ofert-linkhouse",{"title":34446,"description":34612},"blog\u002Fgrudniowe-nowosci-w-bazie-ofert-linkhouse","OLVqezXFgoY_xHJMlzijo0k7oZOpDjuhzYb6mr9pnXs",{"id":34620,"title":34621,"author":377,"body":34622,"category":24698,"coverStyle":197,"date":34926,"description":34927,"excerpt":197,"extension":200,"image":34928,"meta":34929,"navigation":203,"path":34930,"readTime":6251,"seo":34931,"seoDescription":197,"stem":34932,"__hash__":34933},"blog\u002Fblog\u002Farchitektura-tresci-w-strategii-contentowej-linkhouse.md","Architektura treści w strategii contentowej – wszystko, co powinieneś wiedzieć",{"type":9,"value":34623,"toc":34917},[34624,34630,34633,34637,34640,34647,34653,34664,34671,34681,34687,34691,34698,34713,34717,34723,34730,34733,34740,34749,34754,34777,34781,34788,34791,34801,34808,34812,34815,34826,34829,34833,34836,34842,34846,34849,34864,34867,34872,34875,34878,34881,34885,34888,34893,34896,34901,34904,34909,34912,34914],[16,34625,34626,34627],{},"Odpowiednia strategia marketingowa pomoże Ci zdobyć mnóstwo klientów. Często jej ważnym elementem jest content marketing. Jednak publikacja takich treści na licznych kanałach i to tak, aby skutecznie docierały do licznych odbiorców, to złożone zadanie. Aby mu podołać, musisz zadbać o tzw. ",[224,34628,34629],{},"architekturę treści.",[16,34631,34632],{},"Co dokładnie oznacza to pojęcie? Jak architektura treści łączy się z samą strategią marketingową? Dlaczego warto o nią zadbać i jak to zrobić? Tego dowiesz się w tym poradniku.",[12,34634,34636],{"id":34635},"architektura-treści-czym-jest","Architektura treści – czym jest?",[16,34638,34639],{},"W tworzeniu stron internetowych architektura ma już długą historię. Sprowadza się ona do dostarczania użytkownikom odpowiednich narzędzi nawigacyjnych, aby mogli jak najwygodniej korzystać z witryny.",[16,34641,34642,34643,34646],{},"Z drugiej strony, ",[224,34644,34645],{},"strategia contentowa jest już nowszym pojęciem."," Oznacza ona zbiór metod i wytycznych związanych z tworzeniem, dystrybucją i dbaniem o treści. Praca ta w dużym stopniu wpływa na kreowanie głosu Twojej marki i tego, jak przebiega komunikacja z klientami.",[16,34648,34649,34650],{},"Gdzieś pomiędzy tymi pojęciami wyłania się architektura treści. Możemy ją krótko zdefiniować jako ",[224,34651,34652],{},"proces organizowania i oznaczania contentu tak, aby był łatwy do znalezienia i użyteczny.",[16,34654,34655,34656,34659,34660,34663],{},"Wyobraź sobie ",[224,34657,34658],{},"sklep pełen losowego sprzętu sportowego",", takiego jak rowery, piłki, narty, łyżwy itp. Produkty te symbolizują content w omawianym przykładzie. Pracownik odpowiedzialny za organizowanie towaru oznaczy każdy z tych przedmiotów i postara się uporządkować je tak, aby ",[224,34661,34662],{},"zarówno sprzedawcy, jak i klienci sklepu mogli je łatwo znaleźć",", obierając różny punkt odniesienia jak marka, rodzaj części, nazwa katalogowa itp.",[16,34665,34666,34667,34670],{},"Całe to zadanie jest ",[224,34668,34669],{},"odpowiednikiem właśnie projektowania architektury treści"," – content także musi być zorganizowany tak, aby dało się go łatwo znaleźć, niezależnie od tego, czy jego odbiorcą jest potencjalny klient lub pracownik działu marketingu, który go optymalizuje. Gdy architektura treści jest dobrze zaprojektowana, wszystkie jej elementy są przeszukiwalne i łatwo dostępne.",[16,34672,34673,34674,34677,34678],{},"Wracając do przykładu – pracownik organizujący towary wniknie w ich cechy charakterystyczne, aby następnie zorganizować je wedle różnych punktów odniesienia. Na przykład rower zostałby podzielony na części jak koła, siedzenie, rama, itp. Dzięki takiej inteligentnej ",[224,34675,34676],{},"architekturze oznaczeń"," kupujący oraz sprzedawcy będą mogli znaleźć cały rower danego modelu lub jedynie wybrany element. Jak zatem widać, ",[224,34679,34680],{},"sklep nie może poprzestać jedynie na wystawianiu produktów (contentu), lecz musi także zadbać o ich odpowiednią organizację (architektura treści).",[16,34682,34683,34684],{},"Podczas gdy strategia marketingowa skupia się przede wszystkim na doświadczeniach użytkownika, ",[224,34685,34686],{},"architektura treści dba niejako o całe „zaplecze” tego procesu, optymalizując takie rzeczy jak skalowalność, struktura treści, wykorzystywane narzędzia i wiele więcej.",[12,34688,34690],{"id":34689},"jak-architektura-treści-łączy-się-ze-strategią-marketingową","Jak architektura treści łączy się ze strategią marketingową?",[16,34692,34693,34694,34697],{},"Architektura informacyjna Twojej strony jest jednym ze ",[224,34695,34696],{},"sposobów, w jaki wyrażasz swoją strategię marketingową."," Wybierając to, jaki content przedstawiać grupie docelowej, określasz jednocześnie to, jak chcesz się z nią komunikować. Taka organizacja treści jest kolejnym sposobem na wyrażanie głosu Twojej marki, co jest bardzo ważne z punktu widzenia ogólnie strategii marketingowej.",[16,34699,34700,34701,947,34704,34710,34712],{},"Jednocześnie architektura treści powinna być również traktowana jako ",[224,34702,34703],{},"narzędzie wspomagające",[182,34705,34707],{"href":29060,"rel":34706},[349],[224,34708,34709],{},"strategię contentową",[224,34711,284],{}," Daje ona narzędzia do poprowadzenia użytkownika przez konkretną ścieżkę. Jeśli architektura informacji nie pozwala ich odpowiednio zorganizować, ucierpią na tym przekazy, które chcesz skierować do grupy docelowej.",[12,34714,34716],{"id":34715},"architektura-treści-korzyści","Architektura treści – korzyści",[16,34718,34719,34720],{},"Dlaczego samo udokumentowanie strategii marketingowej dotyczącej treści nie wystarczy? Dlaczego musisz zadbać jeszcze o jej architekturę? Jest tak, gdyż składa się ona z mnóstwa części. ",[224,34721,34722],{},"Im bardziej rozbudowany jest zespół odpowiedzialny za content i im więcej złożonych treści ma pod swoją opieką, tym więcej wysiłku należy włożyć w odpowiednią architekturę.",[16,34724,34725,34726,34729],{},"Jak zatem architektura contentu wpływa na front-end strony, czyli wszelkie treści, jakie są bezpośrednio dostarczane użytkownikowi? Najważniejsze jest to, że ",[224,34727,34728],{},"im prościej przebiega optymalizowanie i zarządzanie sprawami front-endu, tym bardziej efektywny staje się wewnętrzny przepływ pracy,"," a osoby odpowiedzialne za marketing mają więcej czasu na inne zadania. Jest tak, gdyż intuicyjna architektura treści ułatwi budowanie nowych podstron, edycję treści i poprawianie błędów.",[16,34731,34732],{},"Dobrze zaplanowana architektura treści zapobiegnie sytuacji, w której osoby odpowiedzialne za content będą zmuszone ingerować bezpośrednio w back-end strony, aby zamieścić odpowiednie treści.",[16,34734,34735,34736,34739],{},"Dobra architektura treści jest również niezwykle korzystna w kontekście rozbudowy ",[224,34737,34738],{},"strony internetowej."," Jeśli weźmiesz pod uwagę to, jakie integracje mogą być potrzebne w perspektywie długoterminowej, łatwiej będzie je następnie wdrożyć, a proces integracji przebiegnie znacznie sprawniej.",[16,34741,34742,34743,34748],{},"Na koniec warto wspomnieć o personalizacji, która staje się coraz ważniejszym elementem strategii ",[182,34744,34747],{"href":34745,"rel":34746},"https:\u002F\u002Fwww.owocni.pl\u002F",[349],"marketingowej firmy",". Dobrze zaplanowana architektura treści pozwoli Ci łatwiej kategoryzować content, aby następnie docierać z nim do konkretnie określonej grupy osób.",[16,34750,34751],{},[224,34752,34753],{},"Ogólnie rzecz biorąc, architektura contentu zapewni następujące korzyści:",[51,34755,34756,34759,34762,34765,34768,34771,34774],{},[54,34757,34758],{},"Większa elastyczność całego zespołu odpowiedzialnego za content.",[54,34760,34761],{},"Większa efektywność w przypadku produkcji i edycji contentu.",[54,34763,34764],{},"Zredukowanie nieprzewidzianych wydatków do minimum.",[54,34766,34767],{},"Świetny fundament pod tworzenie i rozwijanie kolejnych treści.",[54,34769,34770],{},"Świetne podstawy, dzięki którym redesign strony oraz contentu będzie przebiegał znacznie sprawniej.",[54,34772,34773],{},"Lepsza skuteczność, jeśli chodzi o dostosowywanie contentu pod indywidualnych odbiorców.",[54,34775,34776],{},"Mniejsza zależność marketingowców od programistów w przypadku konieczności wprowadzenia większych edycji na stronie dotyczących contentu.",[12,34778,34780],{"id":34779},"architektura-treści-jak-się-ją-projektuje","Architektura treści – jak się ją projektuje?",[16,34782,34783,34784,34787],{},"Co powinno być pierwsze – ",[224,34785,34786],{},"strategia marketingowa i jej dokumentacja, czy zaplanowanie architektury contentu na stronie?"," Projektowanie i planowanie którego elementu ma pierwszeństwo i który z nich powinien bazować na drugim? A może cały proces nie jest wcale taki liniowy?",[16,34789,34790],{},"Tak jak w przypadku każdej strony internetowej, której celem jest zdobywanie klientów, najważniejsze jest to, aby zarówno architektura, jak i zawartość Twojej witryny służyły potrzebom osób je tworzącym – w tym przypadku zespołu odpowiedzialnego za przygotowywanie i nadzorowanie contentu.",[16,34792,34793,34794,34797,34798],{},"Mawia się, że potrzebujesz ",[949,34795,34796],{},"strategii dla swojej strategii marketingowej",". Innymi słowy, ",[224,34799,34800],{},"projektując stronę internetową, planuj jednocześnie z wyprzedzeniem to, jak będzie wyglądało tworzenie i zarządzanie contentem.",[16,34802,34803,34804,34807],{},"Warto zatem zaznaczyć, że strategia contentowa oraz architektura treści są ze sobą ściśle powiązane – ",[224,34805,34806],{},"nie można stworzyć na początku jednej, aby następnie przejść do drugiej."," Obie muszą być kreowane wspólnie i rozwijać się w takim samym tempie wraz z ogólną strategią marketingową firmy. Ponieważ urządzenia i kanały, z których korzystają klienci, stale się pomnażają, musisz być w stanie tak organizować treści, aby zawsze móc z nimi dotrzeć do grupy docelowej.",[12,34809,34811],{"id":34810},"co-wchodzi-w-skład-architektury-treści","Co wchodzi w skład architektury treści?",[16,34813,34814],{},"Architektura treści realizowana jest na podstawie strategii opracowanej na etapie tworzenia struktury informacji. Osoby odpowiedzialne za architekturę treści zazwyczaj wykorzystują takie narzędzia jak:",[51,34816,34817,34820,34823],{},[54,34818,34819],{},"Workflows",[54,34821,34822],{},"Modele treści",[54,34824,34825],{},"Wireframing",[16,34827,34828],{},"Przyjrzyjmy się zatem bliżej temu, na czym one polegają:",[16,34830,34831],{},[224,34832,34819],{},[16,34834,34835],{},"Ważne jest ustalenie tego, jak treść będzie przechodzić płynnie od etapu planowania i produkcji, po samą promocję. Definiując przepływ pracy, musisz wziąć pod uwagę wszystkie osoby, które wchodzą w interakcję z contentem. Można w to wliczyć samych twórców treści, redaktorów, zespół managerów i oczywiście docelowych klientów.",[16,34837,34838,34839],{},"Plan opisujący ogólny rozwój treści, jak również zarządzania każdym jej elementem, ",[224,34840,34841],{},"jest kluczowy dla rozwoju i doskonalenia procesów związanych z contentem.",[16,34843,34844],{},[224,34845,34822],{},[16,34847,34848],{},"Modelowanie treści dokumentuje wszystkie typy contentu potrzebne do efektywnego wykorzystywania Systemów Zarządzania Treścią (CMS) dla różnych kanałów i urządzeń. Pozwala to uniknąć ewentualnych przyszłych problemów dotyczących treści i wykorzystywanego oprogramowania poprzez oddzielenie planowania contentu od jego edycji od strony technicznej.",[16,34850,34851,34852,34855,34856,34859,34860,34863],{},"Model treści składa się ze ",[224,34853,34854],{},"szczegółowych definicji każdego typu contentu"," (blog, strona internetowa, szkic itp.), ",[224,34857,34858],{},"elementów",", które składają się na każdy z tych typów treści (różne nagłówki, meta opisy, główny tekst itp.) oraz ",[224,34861,34862],{},"relacji"," (hierarchia, wewnętrzne linkowanie itp.) pomiędzy nimi.",[16,34865,34866],{},"Planowanie modeli treści wymaga współpracy specjalistów od programowania, designu i tworzenia contentu. Dzięki takiemu wspólnemu wysiłkowi można zadbać o to, aby konsumenci zawsze trafiali na te treści, których szukają i potrzebują.",[16,34868,34869],{},[224,34870,34871],{},"Wireframes",[16,34873,34874],{},"Wireframing odnosi się do procesu „rozbicia produktu na czynniki pierwsze i umożliwienia wszystkim zaangażowanym stronom skupienie się wyłącznie na jego funkcjach i elementach, z którymi w interakcje wchodzą użytkownicy”.",[16,34876,34877],{},"Element ten może być postrzegany jako nadrzędny projekt, który pokazuje powiązania między wszystkimi stworzonymi przez Ciebie modelami treści. Podczas gdy sam model contentu jest przeznaczony do ponownego wykorzystania w dowolnym formacie, wireframe jest zazwyczaj budowany z myślą o konkretnym formacie, takim jak strona internetowa, aplikacja, urządzenie mobilne itp.",[16,34879,34880],{},"Niezależnie od tego, czy wireframes zostaną naszkicowane na papierze, czy też sporządzane w specjalnym oprogramowaniu do ich tworzenia, są one niezbędne do wizualizacji architektury treści i już na wczesnym etapie wspierają efektywną współpracę pomiędzy content managerami, designerami oraz programistami.",[12,34882,34884],{"id":34883},"jak-zadbać-o-efektywną-architekturę-contentu","Jak zadbać o efektywną architekturę contentu?",[16,34886,34887],{},"Oto 3 proste kroki, dzięki którym architektura treści będzie bardziej skuteczna:",[16,34889,34890],{},[224,34891,34892],{},"Ustal swoje cele",[16,34894,34895],{},"Jeśli przemyślisz swoje cele, zanim zaczniesz planować architekturę treści, znacznie łatwiej będzie Ci zadbać o intuicyjny i efektywny workflow. Przeanalizuj je zatem i upewnij się, że każdy następny krok przy projektowaniu strategii marketingowej i architektury contentu bierze je pod uwagę.",[16,34897,34898],{},[224,34899,34900],{},"Opisz wszystkie workflows",[16,34902,34903],{},"Następnym krokiem będzie przyjrzenie się każdemu istotnemu aspektowi treści – od prostych workflows zachodzących codziennie (np. publikacja i edycja newsów branżowych), po te bardziej złożone i wieloetapowe, które wymagają dużego planowania (np. regularnej aktualizacji zabezpieczeń). Przeanalizuj i rozbij na czynniki pierwsze wszystko, co może mieć wpływ na zarządzanie treścią.",[16,34905,34906],{},[224,34907,34908],{},"Skonfiguruj CMS pod swoje potrzeby",[16,34910,34911],{},"Gdy już masz wszystko zaplanowane i wiesz, czego spodziewać się na kolejnych etapach pracy, czas dostosować System Zarządzania Treścią tak, aby wspierał wszystkie ustalone workflows. To dość złożony etap, który może zająć mniej lub więcej czasu w zależności od tego, z jakiej technologii korzystasz.",[12,34913,818],{"id":817},[16,34915,34916],{},"Każda strategia marketingowa wymaga dużej ilości planowania. Jednym z ważnych etapów tego procesu jest niewątpliwie architektura contentu. Warto poświęcić jej dużo uwagi – dzięki temu każdy element tworzenia treści będzie maksymalnie efektywny.",{"title":34,"searchDepth":190,"depth":190,"links":34918},[34919,34920,34921,34922,34923,34924,34925],{"id":34635,"depth":190,"text":34636},{"id":34689,"depth":190,"text":34690},{"id":34715,"depth":190,"text":34716},{"id":34779,"depth":190,"text":34780},{"id":34810,"depth":190,"text":34811},{"id":34883,"depth":190,"text":34884},{"id":817,"depth":190,"text":818},"2020-12-11","Odpowiednia strategia marketingowa pomoże Ci zdobyć mnóstwo klientów. Często jej ważnym elementem jest content marketing. Jednak publikacja takich treści na licznych kanałach i to tak, aby skutecznie","\u002Fblog\u002Fimages\u002Farchitektura-tresci-w-strategii-contentowej-linkhouse.webp",{},"\u002Fblog\u002Farchitektura-tresci-w-strategii-contentowej-linkhouse",{"title":34621,"description":34927},"blog\u002Farchitektura-tresci-w-strategii-contentowej-linkhouse","6kM6mh3dU_xizIdwAyyTbiEPgeIYfbjvD0HTgJMvKLM",{"id":34935,"title":34936,"author":377,"body":34937,"category":5063,"coverStyle":197,"date":34926,"description":35231,"excerpt":197,"extension":200,"image":35232,"meta":35233,"navigation":203,"path":35234,"readTime":12703,"seo":35235,"seoDescription":197,"stem":35236,"__hash__":35237},"blog\u002Fblog\u002Fdlaczego-warto-wlaczyc-link-building-do-swojej-strategii-marketingowej.md","Dlaczego warto włączyć link building do swojej strategii marketingowej?",{"type":9,"value":34938,"toc":35214},[34939,34942,34950,34954,34957,34962,34984,34995,35002,35009,35012,35015,35019,35026,35030,35037,35041,35047,35051,35058,35062,35065,35072,35076,35082,35086,35089,35093,35100,35104,35107,35114,35117,35121,35124,35130,35136,35139,35144,35147,35154,35158,35161,35168,35172,35175,35178,35182,35188,35195,35202,35209,35211],[16,34940,34941],{},"Każda internetowa strategia marketingowa składa się z wielu elementów. Niektóre z nich mają jednak szczególne znaczenie dla powodzenia całego przedsięwzięcia. Jednym z nich jest właśnie link building. ",[16,34943,34944,34945,34949],{},"Czym on dokładnie jest? Jakie korzyści zapewnia w przypadku ",[182,34946,34948],{"href":29060,"rel":34947},[349],"strategii marketingowej","? Jak odpowiednio zdobywać linki? Na te i inne pytania znajdziesz odpowiedzi w tym artykule.",[12,34951,34953],{"id":34952},"zdobywanie-linków-czym-jest","Zdobywanie linków – czym jest?",[16,34955,34956],{},"Link building to jeden z kluczowych aspektów SEO, czyli pozycjonowania stron internetowych. Najprościej rzecz ujmując, jest to proces, którego celem jest zdobycie jak największej ilości jakościowych odnośników do naszej docelowej strony z innych witryn.",[16,34958,34959],{},[224,34960,34961],{},"Linki zwrotne dzieli się zasadniczo na dwie kategorie:",[51,34963,34964,34974],{},[54,34965,34966,34969,34970,34973],{},[224,34967,34968],{},"Linki do-follow"," – mają one bezpośredni wpływ na to, jak Google ocenia wartość danej strony internetowej, ",[224,34971,34972],{},"poprawiając dzięki temu jej pozycjonowanie."," Oczywiście są także w stanie przekierowywać bezpośrednio ruch do docelowej witryny.",[54,34975,34976,34979,34980,34983],{},[224,34977,34978],{},"Linki no-follow"," – z punktu widzenia algorytmu Google, który ocenia wartość strony, taki link w zasadzie nie istnieje, gdyż ",[224,34981,34982],{},"nie ma on żadnego wpływu na bezpośredni ranking SEO witryny."," Oczywiście nie znaczy to, że nie niesie on ze sobą żadnej wartości. Jeśli zostanie umieszczony na popularnej witrynie, dalej będzie w stanie przekierowywać ruch do naszej docelowej strony.",[16,34985,34986,34987,34990,34991,34994],{},"Kiedy marketing internetowy i ogólnie cała sieć dopiero stawiały pierwsze kroki (czyli mniej więcej ",[224,34988,34989],{},"lata 2000-2005",") proces zdobywania linków był stosunkowo prosty. W omawianym okresie powstawało mnóstwo ",[224,34992,34993],{},"katalogów stron internetowych",", które gromadziły odnośniki do witryn z określonych kategorii. Webmasterzy dążyli zatem do tego, aby linki do swoich stron zamieścić w jak największej ilości popularnych katalogów.",[16,34996,34997,34998,35001],{},"Skuteczną i popularną metodą były także ",[224,34999,35000],{},"notki prasowe",", których tworzenie dodatkowo nie było czasochłonne. Wystarczyło w nich często wspominać nazwę swojej firmy oraz zamieścić jak najwięcej słów kluczowych. Następnie taka notka była publikowana na odpowiednich serwisach, zgarniając tym samym mnóstwo linków.",[16,35003,35004,35005,35008],{},"W ciągu następnych lat link building ewoluował i stawał się coraz ważniejszym elementem każdej strategii marketingowej. ",[224,35006,35007],{},"Największa zmiana zaszła jednak w kwietniu 2014 roku, kiedy to Google opublikowało aktualizację Pingwin."," W dużym stopniu zmieniła ona to, jak przebiega zdobywanie linków – dotychczasowe proste metody przestały działać. Cały proces zaczął wymagać więcej umiejętności i zaangażowania.",[16,35010,35011],{},"Oczywiście w żadnym stopniu nie umniejszyło to wartości link buildingu – wręcz przeciwnie! Jako że proces zdobywania odnośników stał się bardziej złożony, jeszcze bardziej zyskały one na znaczeniu.",[16,35013,35014],{},"Przejdźmy zatem do omówienia konkretnych korzyści, jakie przynosi zdobywanie linków.",[12,35016,35018],{"id":35017},"_1-większy-ruch","1. Większy ruch",[16,35020,35021,35022,35025],{},"Jeśli chcesz przyciągnąć na swoją stronę klientów z określonej grupy docelowej, link building to jedno z najlepszych wyjść. Zdobywając odnośniki z powiązanych tematycznie witryn, ",[224,35023,35024],{},"dasz Google sygnał, że Twoja strona naprawdę ma znaczenie, dlatego warto ją wypromować w wynikach wyszukiwania."," Oprócz tego osoby, które na owych zewnętrznych serwisach będą np. czytać artykuły z zamieszczonym do Twojej strony linkiem, mogą sami zechcieć ją odwiedzić.",[12,35027,35029],{"id":35028},"_2-lepsze-metryki","2. Lepsze metryki",[16,35031,35032,35033,35036],{},"W kontekście SEO wyróżniamy liczne metryki jak ",[224,35034,35035],{},"Domain Authority, Domain Rating, Page Rank, Alexa Rank i wiele więcej."," Na wartość owych wskaźników ma wpływ mnóstwo czynników – jednym z nich są niewątpliwie linki.",[12,35038,35040],{"id":35039},"_3-rozpoznawalność","3. Rozpoznawalność",[16,35042,35043,35044],{},"W dobrej strategii marketingowej chodzi nie tylko o jednorazowe zyskanie klientów, ale i zbudowanie reputacji i ogólnej rozpoznawalności. Linki sprawią, że staniesz się wiarygodny nie tylko w oczach Google, ale i samych osób, do których chcesz trafić. Jeśli dany użytkownik zacznie często natrafiać na odnośniki kierujące do Twojej strony, ",[224,35045,35046],{},"sam także zacznie lepiej kojarzyć Twoją markę.",[12,35048,35050],{"id":35049},"_4-nowe-możliwości","4. Nowe możliwości",[16,35052,35053,35054,35057],{},"Lepszy ruch oraz większa widoczność w sieci stworzą także dodatkowe okazje na rozwój. Nie tylko będziesz w stanie skuteczniej sprzedawać swoje produkty i usługi, ale i ",[224,35055,35056],{},"zwiększysz szanse na nawiązanie ciekawej współpracy."," Przykładowo inna firma, doceniając Twoją rozpoznawalność, może chcieć nawiązać z Tobą obopólnie korzystną współpracę jak program afiliacyjny, relację sponsorską itd.",[12,35059,35061],{"id":35060},"_5-lepsza-pozycja-w-niszy","5. Lepsza pozycja w niszy",[16,35063,35064],{},"Skupiając się na zdobywaniu jakościowych linków w swojej branży, zyskasz tym samym większą rozpoznawalność w swojej niszy. Często będzie to wynikiem po prostu tego, że starając się o nowe odnośniki, nawiążesz kontakty z tematycznie powiązanymi portalami i innymi firmami, budując w ten sposób wartościowe relacje.",[16,35066,35067,35068,35071],{},"Zyskując taką rozpoznawalność, ugruntujesz także swoją pozycję, dzięki czemu ",[224,35069,35070],{},"będziesz mógł stać się branżowym liderem."," Przyczyni się to do większego zaufania wśród klientów, co na pewno przełoży się na lepsze zyski.",[12,35073,35075],{"id":35074},"_6-długofalowe-korzyści","6. Długofalowe korzyści",[16,35077,35078,35079],{},"Link building to bardzo opłacalny element strategii marketingowej, gdyż przynosi korzyści z długoterminowej perspektywy. Jeśli już uda Ci się zdobyć odnośnik na popularnej stronie, zapewne zostanie on tam na długi czas, ",[224,35080,35081],{},"nieustannie generując ruch i przyczyniając się do lepszego rankingu Twojej strony.",[12,35083,35085],{"id":35084},"_7-lepsze-konwersje","7. Lepsze konwersje",[16,35087,35088],{},"Choć linki same w sobie nie przełożą się na lepszy współczynnik konwersji, to wpływ na ten wskaźnik będzie miało to, z jakich źródeł je generujesz. Odnośniki do Twoich produktów i usług, które znajdą się na stronach szanowanych serwisów branżowych lub wpływowych influencerów, pojawią się przed dużą ilością potencjalnych klientów. Jako że źródła, z których one pochodzą, wzbudzają zaufanie, zwiększasz szanse na wysokie konwersje.",[12,35090,35092],{"id":35091},"zdobywanie-linków-jak-to-robić","Zdobywanie linków – jak to robić?",[16,35094,35095,35096,35099],{},"Jak wspomniano wcześniej, ciągłe zmiany w algorytmie Google sprawiły, że ",[182,35097,5022],{"href":5206,"rel":35098},[349]," staje się coraz trudniejszym procesem, który wymaga przemyślanych taktyk. Jakie metody są obecnie skuteczne? Przejdźmy do 5 technik, które warto zaimplementować w swojej strategii marketingowej.",[12,35101,35103],{"id":35102},"_1-nawiąż-współpracę-z-blogerem","1. Nawiąż współpracę z blogerem",[16,35105,35106],{},"Nawiązanie relacji z popularnym blogerem z Twojej niszy nie musi być wcale takie trudne. Jeśli uda Ci się utworzyć taką współpracę, przyniesie Ci ona długofalowe korzyści.",[16,35108,35109,35110,35113],{},"Jak zatem to zrobić? Przygotuj listę rozpoznawalnych osób w Twojej branży i złóż im propozycję publikowania wpisów na Twojej stronie. Zapewne za ich tworzenie będą oczekiwać wynagrodzenia, co jest oczywiście zrozumiałe. W niektórych przypadkach mogą jednak stwierdzić, że zamieszczanie swojego contentu u Ciebie ",[224,35111,35112],{},"jest na tyle dużą autopromocją dla ich samych, że chętnie zgodzą się na taką wymianę za darmo."," Oczywiście stanie się tak jedynie wtedy, jeżeli Twoja strona już jest stosunkowo dobrze rozpoznawalna.",[16,35115,35116],{},"Po opublikowaniu takiego wpisu ów bloger zapewne będzie linkował do niego na swojej stronie oraz mediach społecznościowych, generując dzięki temu dla Ciebie jakościowe odnośniki.",[12,35118,35120],{"id":35119},"_2-wykorzystaj-strony-qa","2. Wykorzystaj strony Q&A",[16,35122,35123],{},"Serwisy typu pytanie-odpowiedź (Questions and Answers) stają się coraz bardziej popularne. Na pewno przyczynia się do tego fakt, że łatwo za ich pomocą nawiązać ciekawą dyskusję z osobami obeznanymi w danym temacie i uzyskać satysfakcjonującą odpowiedź.",[16,35125,35126,35129],{},[224,35127,35128],{},"Serwisy takie mają także duży potencjał biznesowy",", gdyż część z tych pytań może być powiązana z usługami i produktami, które oferujesz. Nawet jeśli nie chodzi bezpośrednio o Twoją ofertę, będąc aktywny na takich portalach, możesz budować swoją reputację.",[16,35131,35132,35133],{},"W polskim Internecie funkcjonuje nieco serwisów Q&A, ale żaden z nich nie zyskał takiego statusu, jak niektóre z ich odpowiedników na zachodzie. Sytuacja jednak niedawno się zmieniła, gdyż ",[224,35134,35135],{},"na początku 2020 roku uruchomiono rodzimą wersję portalu Quora.",[16,35137,35138],{},"Omawiany serwis wyróżnia to, że pozwala on w szczególny sposób promować profile ekspertów:",[16,35140,35141],{},[32,35142],{"alt":34,"src":35143},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002Fimage1-1024x611.png",[16,35145,35146],{},"Jak zatem widać, linki możesz zamieścić w profilu. Bądź także aktywny na samym portalu. Pamiętaj jednak, aby „nie iść na łatwiznę” – jeśli będziesz publikować lakoniczne odpowiedzi, byleby tylko zamieścić w nich odnośnik do swoich produktów i usług, nie zbudujesz w ten sposób dobrej reputacji.",[16,35148,35149,35150,35153],{},"Udzielaj zatem wyczerpujących odpowiedzi i ",[224,35151,35152],{},"jeśli pozwala na to kontekst, zalinkuj do produktów i usług, lub zamieść odnośnik do wpisu na swoim blogu, który bardziej poszerza temat."," W ten sposób zdobędziesz jakościowe odnośniki oraz zbudujesz wizerunek eksperta.",[12,35155,35157],{"id":35156},"_3-twórz-i-rozpowszechniaj-infografiki","3. Twórz i rozpowszechniaj infografiki",[16,35159,35160],{},"Infografiki to element nieszczególnie często spotykany w strategiach marketingowych – warto je jednak zamieścić w swoim repertuarze. Przynoszą one świetne rezultaty zwłaszcza z długoterminowej perspektywy, choć jak wykazują pewne testy, zaraz po publikacji generują mniej ruchu w porównaniu do zwykłych wpisów blogowych.",[16,35162,35163,35164,35167],{},"Najważniejsze jest jednak to, że infografiki są świetne w kontekście zdobywania linków. Dzieje się tak, gdyż ich ",[224,35165,35166],{},"format nadaje się praktycznie do wszystkiego"," – przedstawienia historii jakiegoś zjawiska, wytłumaczenia procesu czy uporządkowania przydatnych wskazówek. Z tego powodu wiele osób chętnie je udostępnia, powołując się na nie jako świetne źródło skondensowanych informacji na dany temat. Dużą popularnością cieszą się także na platformach społecznościowych, zwłaszcza takich, w których treści graficzne odgrywają większą rolę niż tekst (np. Twitter i Instagram).",[12,35169,35171],{"id":35170},"_4-bądź-aktywny-w-mediach-społecznościowych","4. Bądź aktywny w mediach społecznościowych",[16,35173,35174],{},"Jeśli już jesteśmy przy platformach społecznościowych, same w sobie są one świetnym źródłem linków. Wybierz te, które w Twojej opinii najlepiej sprawdzą się w przypadku Twojego biznesu – obecność na Facebooku, LinkedIn-ie oraz Twitterze jest zazwyczaj rekomendowana dla większości firm.",[16,35176,35177],{},"Na omawianych platformach publikuj oryginalny content oraz udostępniaj ten, który już umieściłeś na swojej głównej stronie internetowej, aby w ten sposób lepiej go wypromować. W ten sposób zdobędziesz także wartościowe linki zwrotne.",[12,35179,35181],{"id":35180},"_5-zdobywaj-linki-tam-gdzie-ich-brakuje","5. Zdobywaj linki tam… gdzie ich brakuje",[16,35183,35184,35185],{},"Ostatnia strategia może być szczególnie przydatna, ",[224,35186,35187],{},"jeśli nie masz wystarczająco dużo czasu lub pieniędzy, aby zdobywać linki poprzez wspomniane wcześniej metody, które ogólnie rzecz biorąc wymagają tworzenia dużej ilości contentu.",[16,35189,35190,35191,35194],{},"Jak zatem działa owa metoda? Jest w zasadzie całkiem prosta – ",[224,35192,35193],{},"znajdź strony, które mają niedziałające linki."," Mogą się one pojawić wtedy, jeśli witryna, do której kierował ów odnośnik, została usunięta lub doszło do ingerencji w architekturę i uporządkowanie strony, przez co zmienił się URL.",[16,35196,35197,35198,35201],{},"Następnie poproś właściciela strony, ",[224,35199,35200],{},"aby niedziałający odnośnik zastąpił takim, który kieruje do którejś z Twoich podstron."," Oczywiście taka propozycja musi mieć sens. Jeśli oryginalny link przenosił czytelnika do artykułu, który dokładniej wyjaśniał pewne wspomniane zagadnienie, zaproponowany przez Ciebie odnośnik musi dotyczyć podobnej tematyki.",[16,35203,35204,35205,35208],{},"Właściciel strony, do którego wysuniesz taką propozycję, ",[224,35206,35207],{},"może być Ci całkiem wdzięczny, gdyż nie tylko pomogłeś mu wykryć niedziałający link, ale i od razu zaproponowałeś rozwiązanie tego problemu."," Metoda ta oczywiście wymaga wysiłku, gdyż musisz znaleźć takie odnośniki, w przypadku których możesz złożyć naprawdę sensowną propozycję. Warto jednak z niej korzystać, gdyż możesz w ten sposób zyskać odnośniki w miejscach, w których byś się tego nie spodziewał.",[12,35210,818],{"id":817},[16,35212,35213],{},"Link building powinien być elementem każdej strategii marketingowej. Jak mogłeś dowiedzieć się z tego artykułu, metoda ta niesie ze sobą wiele korzyści. Skorzystaj zatem z zamieszczonych tutaj porad odnośnie do ich zdobywania, a na pewno zwiększysz w ten sposób swoje zyski.",{"title":34,"searchDepth":190,"depth":190,"links":35215},[35216,35217,35218,35219,35220,35221,35222,35223,35224,35225,35226,35227,35228,35229,35230],{"id":34952,"depth":190,"text":34953},{"id":35017,"depth":190,"text":35018},{"id":35028,"depth":190,"text":35029},{"id":35039,"depth":190,"text":35040},{"id":35049,"depth":190,"text":35050},{"id":35060,"depth":190,"text":35061},{"id":35074,"depth":190,"text":35075},{"id":35084,"depth":190,"text":35085},{"id":35091,"depth":190,"text":35092},{"id":35102,"depth":190,"text":35103},{"id":35119,"depth":190,"text":35120},{"id":35156,"depth":190,"text":35157},{"id":35170,"depth":190,"text":35171},{"id":35180,"depth":190,"text":35181},{"id":817,"depth":190,"text":818},"Każda internetowa strategia marketingowa składa się z wielu elementów. Niektóre z nich mają jednak szczególne znaczenie dla powodzenia całego przedsięwzięcia. Jednym z nich jest właśnie link building.","\u002Fblog\u002Fimages\u002Fdlaczego-warto-wlaczyc-link-building-do-swojej-strategii-marketingowej.webp",{},"\u002Fblog\u002Fdlaczego-warto-wlaczyc-link-building-do-swojej-strategii-marketingowej",{"title":34936,"description":35231},"blog\u002Fdlaczego-warto-wlaczyc-link-building-do-swojej-strategii-marketingowej","zwg9n1Fxsgvnsg9hHyWVDtVZHKbQTIA79G_YDASTHZk",{"id":35239,"title":35240,"author":377,"body":35241,"category":17222,"coverStyle":197,"date":36749,"description":36750,"excerpt":197,"extension":200,"image":36751,"meta":36752,"navigation":203,"path":36753,"readTime":36754,"seo":36755,"seoDescription":197,"stem":36756,"__hash__":36757},"blog\u002Fblog\u002Fjakie-beda-trendy-w-marketingu-2021.md","50+ marketerów, jedno pytanie: jakie będą trendy w marketingu 2021?",{"type":9,"value":35242,"toc":36703},[35243,35246,35249,35254,35260,35267,35274,35281,35288,35295,35302,35309,35315,35322,35329,35335,35342,35349,35355,35362,35368,35374,35381,35387,35393,35400,35407,35413,35419,35425,35431,35438,35445,35452,35458,35465,35472,35479,35486,35492,35499,35505,35512,35519,35526,35533,35537,35540,35543,35551,35555,35558,35561,35564,35572,35576,35579,35582,35590,35594,35597,35600,35603,35606,35609,35617,35621,35624,35627,35630,35633,35636,35639,35647,35651,35654,35662,35666,35683,35690,35694,35697,35700,35703,35706,35709,35717,35721,35724,35727,35730,35733,35736,35739,35742,35750,35754,35757,35760,35763,35766,35769,35772,35780,35784,35787,35795,35799,35802,35810,35814,35817,35820,35823,35826,35829,35832,35835,35838,35846,35850,35853,35861,35865,35868,35871,35874,35877,35880,35883,35886,35889,35892,35895,35903,35907,35910,35913,35916,35924,35928,35931,35934,35937,35940,35948,35952,35955,35962,35970,35974,35977,35980,35983,35986,35989,35996,36000,36003,36006,36009,36016,36020,36023,36026,36029,36032,36035,36038,36058,36061,36069,36073,36076,36079,36087,36090,36098,36102,36105,36108,36111,36114,36122,36126,36129,36132,36135,36138,36146,36150,36153,36156,36159,36162,36165,36168,36176,36180,36183,36186,36189,36192,36195,36198,36201,36204,36212,36216,36219,36222,36225,36228,36231,36234,36237,36240,36248,36252,36255,36261,36265,36268,36271,36274,36277,36280,36283,36286,36303,36310,36314,36317,36320,36323,36326,36329,36337,36341,36348,36351,36354,36362,36366,36369,36372,36375,36378,36381,36384,36387,36394,36398,36401,36404,36407,36410,36413,36421,36425,36428,36431,36434,36437,36440,36443,36451,36455,36458,36461,36464,36467,36470,36473,36481,36485,36488,36496,36500,36503,36506,36509,36541,36544,36552,36556,36559,36562,36565,36568,36571,36574,36582,36586,36589,36592,36600,36604,36607,36610,36613,36621,36625,36628,36631,36634,36637,36640,36648,36652,36655,36658,36661,36667,36669,36674],[16,35244,35245],{},"2020 roku zaskoczył wszystkich. Nasze plany i działania musiały się radykalnie zmienić i dostosować do innej rzeczywistości. Jednak cała sytuacja pozwoliła nam na nowo spojrzeć na branżę.",[16,35247,35248],{},"Zmiany dotyczy głównie przeniesienia zakupów z offline do online. Jest to trend, który kształtował się przez ostatnie lata, jednak pandemia przyspieszyła go w ogromnej skali. Daje to duże możliwości dla całego marketingu internetowego; do zmian, ulepszeń i eksperymentowania. Wniosków z roku 2020 możemy wyciągnąć wiele, a kolejny zapowiada się naprawdę ciekawie. ",[16,35250,35251],{},[224,35252,35253],{},"Jak zatem przygotować się do działań marketingowych w 2021 roku? Oto wnioski, trendy, dobre praktyki od specjalistów z branży SEO!",[16,35255,35256],{},[182,35257,35259],{"href":13326,"rel":35258},[349],"Michał Suski \u002F Surfer",[16,35261,35262],{},[182,35263,35266],{"href":35264,"rel":35265},"https:\u002F\u002Fwww.valueships.com\u002F",[349],"Maciej Wilczyński \u002F Valueships",[16,35268,35269,227],{},[182,35270,35273],{"href":35271,"rel":35272},"https:\u002F\u002Flandingi.com\u002Fpl\u002F",[349],"Andrzej Bieda \u002F Landingi",[16,35275,35276],{},[182,35277,35280],{"href":35278,"rel":35279},"https:\u002F\u002Fwww.livewebinar.com\u002F",[349],"Maciej Biegajewski \u002F LiveWebinar",[16,35282,35283],{},[182,35284,35287],{"href":35285,"rel":35286},"https:\u002F\u002Fwww.supermonitoring.pl\u002F",[349],"Konrad Caban \u002F Super Monitoring",[16,35289,35290,227],{},[182,35291,35294],{"href":35292,"rel":35293},"https:\u002F\u002Fdmsales.com\u002F",[349],"Tomasz Dziobiak \u002F Dbms",[16,35296,35297],{},[182,35298,35301],{"href":35299,"rel":35300},"https:\u002F\u002Fpositioning.site\u002Fpoznaj-pozycjonera",[349],"Barnaba Mądrecki \u002F positioning.site",[16,35303,35304],{},[182,35305,35308],{"href":35306,"rel":35307},"http:\u002F\u002Fmargoleads.com\u002F",[349],"Margo Ovsiienko \u002F margoleads.com",[16,35310,35311,227],{},[182,35312,35314],{"href":29414,"rel":35313},[349],"Krzysztof Gorecki \u002F Agencja InMarketing",[16,35316,35317],{},[182,35318,35321],{"href":35319,"rel":35320},"https:\u002F\u002Fwww.niebieski-lis.pl\u002F",[349],"Angelika Dąbek \u002F Niebieski Lis",[16,35323,35324],{},[182,35325,35328],{"href":35326,"rel":35327},"https:\u002F\u002Fmobiletry.com\u002F",[349],"Jakub Ozorowski \u002F MobileTry",[16,35330,35331],{},[182,35332,35334],{"href":26375,"rel":35333},[349],"Tomasz Kuśnierczak \u002F EMPRESSIA",[16,35336,35337],{},[182,35338,35341],{"href":35339,"rel":35340},"https:\u002F\u002Fkompan.pl\u002F",[349],"Mateusz Ostachowski \u002F kompan.pl",[16,35343,35344,227],{},[182,35345,35348],{"href":35346,"rel":35347},"https:\u002F\u002Fwww.smsapi.pl\u002F",[349],"Maja Wiśniewska \u002F SMSAPI",[16,35350,35351,227],{},[182,35352,35354],{"href":26507,"rel":35353},[349],"Robert Nowak \u002F inmedium.pl",[16,35356,35357,227],{},[182,35358,35361],{"href":35359,"rel":35360},"https:\u002F\u002Fwww.whysosocial.pl\u002F",[349],"Artur Roguski \u002F Why so social",[16,35363,35364],{},[182,35365,35367],{"href":26281,"rel":35366},[349],"Michał Janiszek \u002F INB Marketing",[16,35369,35370],{},[182,35371,35373],{"href":26444,"rel":35372},[349],"Marcin Rząca \u002F INTLE",[16,35375,35376],{},[182,35377,35380],{"href":35378,"rel":35379},"https:\u002F\u002Fchillifruit.com\u002F",[349],"Miłosz Krasiński \u002F ChilliFruit.com",[16,35382,35383],{},[182,35384,35386],{"href":26389,"rel":35385},[349],"Grzegorz Moczarski \u002F lepszymarketing.pl",[16,35388,35389],{},[182,35390,35392],{"href":26319,"rel":35391},[349],"Paweł Gontarek \u002F zgred.pl",[16,35394,35395],{},[182,35396,35399],{"href":35397,"rel":35398},"https:\u002F\u002Fwww.4people.pl\u002F",[349],"Robert Polak \u002F 4PEOPLE | wyższy poziom marketingu",[16,35401,35402],{},[182,35403,35406],{"href":35404,"rel":35405},"https:\u002F\u002Fwww.melonet.pl\u002F",[349],"Paweł Nowacki \u002F Melonet",[16,35408,35409],{},[182,35410,35412],{"href":26581,"rel":35411},[349],"Kamil Dudziak \u002F AFTERWEB",[16,35414,35415],{},[182,35416,35418],{"href":26270,"rel":35417},[349],"Anna Zalewska \u002F widoczni",[16,35420,35421],{},[182,35422,35424],{"href":26333,"rel":35423},[349],"Jacek Smogur \u002F Verseo",[16,35426,35427],{},[182,35428,35430],{"href":26461,"rel":35429},[349],"Katarzyna Ambrożewicz \u002F SEMSTORM",[16,35432,35433],{},[182,35434,35437],{"href":35435,"rel":35436},"https:\u002F\u002Fwww.pawelkepa.pl\u002F",[349],"Paweł Kępa \u002F pawelkepa.pl",[16,35439,35440],{},[182,35441,35444],{"href":35442,"rel":35443},"http:\u002F\u002Fwww.rogala.pro\u002F",[349],"Łukasz Rogala \u002F Rogala.pro",[16,35446,35447],{},[182,35448,35451],{"href":35449,"rel":35450},"https:\u002F\u002Fcyrekdigital.com\u002Fpl\u002F",[349],"Borys Bednarek \u002F Cyrek Digital",[16,35453,35454,227],{},[182,35455,35457],{"href":26407,"rel":35456},[349],"Sebastian Żarnowski \u002F Agencja KS",[16,35459,35460],{},[182,35461,35464],{"href":35462,"rel":35463},"http:\u002F\u002Fmateuszkozlowski.pl\u002F",[349],"Mateusz Kozłowski \u002F MateuszKozłowski.pl",[16,35466,35467],{},[182,35468,35471],{"href":35469,"rel":35470},"https:\u002F\u002Foctamedia.pl\u002F",[349],"Maciej Cherubin \u002F Octamedia",[16,35473,35474],{},[182,35475,35478],{"href":35476,"rel":35477},"https:\u002F\u002Fmorebananas.pl\u002F",[349],"Agnieszka Gałczyńska \u002F More Bananas",[16,35480,35481],{},[182,35482,35485],{"href":35483,"rel":35484},"https:\u002F\u002Fwww.sempire.pl\u002F",[349],"Michał Tomczak \u002F SEMPIRE",[16,35487,35488,227],{},[182,35489,35491],{"href":31486,"rel":35490},[349],"Adrian Michalski \u002F Widzialni.pl",[16,35493,35494],{},[182,35495,35498],{"href":35496,"rel":35497},"https:\u002F\u002Fwww.ideoforce.pl\u002F",[349],"Wojciech Szymański\u002F Ideo Force",[16,35500,35501],{},[182,35502,35504],{"href":34745,"rel":35503},[349],"Adrianna Promis \u002F Owocni",[16,35506,35507],{},[182,35508,35511],{"href":35509,"rel":35510},"https:\u002F\u002Fdelante.pl\u002F",[349],"Kasia Zielosko \u002F Delante",[16,35513,35514],{},[182,35515,35518],{"href":35516,"rel":35517},"https:\u002F\u002Fwebpozycja.pl\u002F",[349],"Łukasz Kozłowski \u002F WebPozycja",[16,35520,35521],{},[182,35522,35525],{"href":35523,"rel":35524},"https:\u002F\u002Fwww.conversion.pl\u002F",[349],"Paweł Ogonowski \u002F Conversion",[16,35527,35528],{},[182,35529,35532],{"href":35530,"rel":35531},"http:\u002F\u002Fdevagroup.pl",[349],"Krzysztof Marzec \u002F DevaGroup",[220,35534,35536],{"id":35535},"dobra-książka-podstawą-rzetelnego-przygotowania-strategii","Dobra książka podstawą rzetelnego przygotowania strategii ",[16,35538,35539],{},"Może to będzie nieco inne spojrzenie niż innych, natomiast sugeruję przeczytanie kilku dobrych książek. Szczególnie polecam autora Jima Collinsa, który stworzył sporą ilość biznesowych bestsellerów. Sam jestem po lekturze Great by Choice, ale polecam także inne pozycje. Wszystkie te książki są oparte na danych i pokazują jakie działania podejmowały firmy, które osiągnęły sukces lub poniosły porażkę. Great by choice jest świetnym zestawieniem, które warto uzupełnić podobną książką – The Formula węgierskiego autora Albert-László Barabási. Takie szersze spojrzenie pozwala znacznie lepiej ocenić swoją sytuację i przejść do działań, które mają istotny i pozytywny wpływ na nasz biznes.",[16,35541,35542],{},"Dla pożeraczy książek dodam jeszcze Startup J Curve, Traction i The Explosive Growth. Nie ma jednej ścieżki do przeprowadzenia dobrej kampanii. Duża ilość danych pozwala na określenie swojego położenia i podjęcie działań, które sprawdziły się w podobnych sytuacjach u innych.",[16,35544,35545,35546],{},"Michał Suski \u002F Surfer \u002F ",[182,35547,35550],{"href":35548,"rel":35549},"http:\u002F\u002Fwww.surferseo.com",[349],"www.surferseo.com",[220,35552,35554],{"id":35553},"pricing-największa-dźwignia-marketingu","Pricing – największa dźwignia marketingu",[16,35556,35557],{},"Poprzednie kryzysy, m.in. ten z 2012 nauczyły nas tego, że średnia rentowność operacyjna prywatnych spółek (EBIT) spada z 9-13% do poziomów bliżej 3-4%. Mamy zatem do czynienia ze znaczącym spadkiem zysków. W przypadku pandemii koronawirusa jest gorzej, bo widzimy pełzający kryzys i cykliczne tąpnięcia wynikające z kolejnych fal i nawrotów choroby. Jeśli dodamy niepewność ekonomiczno-polityczną, zmiany podatkowe i realne załamanie 5-7% gospodarki, przygotujmy się jak tylko się da. ",[16,35559,35560],{},"Powtórzę to co rok temu, tylko bardziej: uszczelnienie polityki rabatowej (mediana rabatów), poprawa cykli płatności (z góry) i przede wszystkim ewaluacja i zmiana obecnej polityki cenowej, to instrumenty, które mogą poprawić naszą rentowność nawet o 15% w relatywnie krótkim okresie. ",[16,35562,35563],{},"Pricing to jeden z najmniej wykorzystywanych (i zrozumianych) elementów marketingu, a który jednocześnie niesie ze sobą największą dźwignię. Jeśli miałbym gdzieś szukać zmian, to właśnie tu. Oczywiście każdy szuka oszczędności kosztowych, ale warto spojrzeć na część przychodową równania. Walczmy o stworzenie tzw. „war chest” z którego możemy czerpać w gorszych chwilach. Poduszka finansowa i wolne spalanie gotówki to klucz na 2021 rok. ",[16,35565,35566,35567],{},"Maciej Wilczyński \u002F Valueships \u002F ",[182,35568,35571],{"href":35569,"rel":35570},"http:\u002F\u002Fwww.valueships.com",[349],"www.valueships.com",[220,35573,35575],{"id":35574},"rośnij-razem-z-klientami","Rośnij razem z klientami",[16,35577,35578],{},"Rok 2020 uruchomił falę transformacji biznesu offline do online, którą mogliśmy obserwować w pierwszej połowie tego roku. Wiele firm ukierunkowało swój marketing właśnie pod ten trend. Niestety część firm nie zdołała przetrwać kryzysu i zakończyła swoją działalność. Uważam, że działania marketingowe powinny skupiać się nie tylko na pozyskiwaniu nowych klientów, ale także na pomocy obecnym i przyszłym klientom. Co z tego, że pozyskamy nowego klienta na nasze usługi, skoro po kilku miesiącach on odpadnie? Powinniśmy udzielić mu odpowiedniego wsparcia i zapewnić edukację, aby mógł przetrwać trudne czasy i mógł rosnąć, a my razem z nim.",[16,35580,35581],{},"Jeżeli chodzi o bardziej praktyczne wskazówki, to proponuję opracowanie dobrze działających lejków marketingowych, lead magnetów, webinarów i procesów sprzedażowych. Przekuwajmy nasze mocne strony i wiedzę w wartość dla odbiorców, którą możemy monetyzować.  ",[16,35583,35584,35585],{},"Andrzej Bieda \u002F Landingi \u002F ",[182,35586,35589],{"href":35587,"rel":35588},"http:\u002F\u002Fwww.landingi.com\u002Fpl\u002F",[349],"www.landingi.com\u002Fpl\u002F",[220,35591,35593],{"id":35592},"reaguj-szybko-i-elastycznie","Reaguj szybko i elastycznie",[16,35595,35596],{},"Rok 2021 będzie równie wymagający, co 2020. W dalszym ciągu marketerzy będą musieli stanąć twarzą w twarz z wyzwaniami związanymi z niepewnością społeczną i gospodarczą. Problem zagrożenia epidemicznego prawdopodobnie będzie nam towarzyszył – być może w mniejszym stopniu – ale jesienna gwałtowna fala zachorowań uzmysławia wszystkim, że to zjawisko, którego nie kontrolujemy. ",[16,35598,35599],{},"Jak to się ma do marketingu? Przede wszystkim sprawny marketer musi być elastyczny i podchodzić bardzo zwinnie do zmian na rynku. Trudno tworzyć na 2021 i kolejne lata długofalowe, szczegółowe strategie. Warto poluźnić proces decyzyjny, reagować szybko.",[16,35601,35602],{},"Istnieje bardzo duże prawdopodobieństwo, że życie biznesowe w dalszym ciągu przebiegać będzie w głównej mierze online. Stąd warto przemyśleć uzupełnienie swoich działań marketingowych o wydarzenia online, webinary oraz dzielenie się wartościowymi treściami poprzez wideokonferencje. ",[16,35604,35605],{},"Na uwadze ponadto trzeba mieć trudniejszą sytuację gospodarczą wielu konsumentów i ich obawy o przyszłość. Warto wykorzystać to w swojej komunikacji marketingowej odpowiednio adresując ich odczucia.",[16,35607,35608],{},"Nie bez znaczenia będzie trwale rosnący trend wykorzystywania big data do wyciskania maksimum z komunikacji marketingowej. Na znaczeniu będzie zyskiwać podejście data-driven marketingu.",[16,35610,35611,35612],{},"Maciej Biegajewski \u002F LiveWebinar \u002F  ",[182,35613,35616],{"href":35614,"rel":35615},"http:\u002F\u002Fwww.livewebinar.com",[349],"www.livewebinar.com",[220,35618,35620],{"id":35619},"_2021-rok-eksperymentów","2021 – rok eksperymentów ",[16,35622,35623],{},"2020 postawił na głowie nie tylko nasze życie, ale również zwyczaje zakupowe. Wzrost znaczenia ecommerce jest niezaprzeczalny, ale to nie jest jedyna zmiana. Dlatego, moim zdaniem, 2021 będzie rokiem eksperymentów. Testowania alokacji budżetu w różne działania – a nawet powtarzania prób, które już kiedyś zostały podjęte. W nowych warunkach mogą dać inne wyniki.",[16,35625,35626],{},"Koniunktura będzie wynikać z tego, kiedy pandemia zacznie ustępować. A oszczędności w marketingu oznaczają głównie cięcia w słabo mierzalnych kanałach. To kolejna dobra wiadomość dla digitalu.",[16,35628,35629],{},"Jeśli chodzi o przygotowania, to warto skupić się na trendach, które jeszcze niedawno były nowinkami, o których każdy mówił – a dzisiaj rzeczywiście znajdują coraz szersze zastosowanie. ",[16,35631,35632],{},"Sztuczna inteligencja to już nie tylko modna cecha, która poprawia wizerunek usługi. Uczące się oprogramowanie przejmuje realne funkcje marketingu i naprawdę sobie w nich radzi. Na przykład, sterując kampaniami reklamowymi w social media. Czyli to nie tylko ciekawy kierunek komunikacji dla klientów, ale również możliwość optymalizacji dla agencji.",[16,35634,35635],{},"No-code to kolejny trend związany z IT. O ile aplikacje tworzone bez kompetencji programistycznych nie mogą się jeszcze równać z tradycyjnymi (wydajność, bezpieczeństwo), to platformy no-code doskonale nadają się do tworzenia software’owego MVP i realnego weryfikowania koncepcji na rynku.",[16,35637,35638],{},"Rekomendowałbym też aktualizowanie komunikacji w znaczeniu stosowania zdobywających popularność neologizmów. W 2021 na pewno pojawią się nowe określenia, takie jak „growth hacking” czy „influencer marketing” – sugerujące odkrycie koła na nowo. 😉",[16,35640,35641,35642],{},"Konrad Caban \u002F Super Monitoring \u002F ",[182,35643,35646],{"href":35644,"rel":35645},"http:\u002F\u002Fwww.supermonitoring.pl",[349],"www.supermonitoring.pl",[220,35648,35650],{"id":35649},"analiza-i-digitalizacja","Analiza i digitalizacja",[16,35652,35653],{},"Lepsza analityka zachowań klientów i rozbudowanie kompetencji analitycznych które pozwalają rozeznać się w sytuacji dotyczących marki, digitalizacja procesów sprzedaży i większa integracja z marketingiem.",[16,35655,35656,35657],{},"Tomasz Dziobiak \u002F Dbms sp zoo \u002F ",[182,35658,35661],{"href":35659,"rel":35660},"http:\u002F\u002Fwww.dmsales.com",[349],"www.dmsales.com",[220,35663,35665],{"id":35664},"najważniejsze-rady","Najważniejsze rady",[678,35667,35668,35671,35674,35677,35680],{},[54,35669,35670],{},"Dbać o szybkość strony, Mobile Friendly.",[54,35672,35673],{},"Dostarczać unikatowe, eksperckie treści.",[54,35675,35676],{},"Przedstawiać treści w formie przyjaznej dla voice search. ",[54,35678,35679],{},"Prawidłowo konfigurować makro i mikro konwersje oraz analitykę. ",[54,35681,35682],{},"Dywersyfikować miejsca promocji własnych treści.",[16,35684,35685,35686],{},"Barnaba Mądrecki \u002F ",[182,35687,35689],{"href":35299,"rel":35688},[349],"positioning.site",[220,35691,35693],{"id":35692},"twórz-unikalne-treści-i-poszerzaj-zasięgi","Twórz unikalne treści i poszerzaj zasięgi",[16,35695,35696],{},"Popularność content marketingu jest już chyba na szczycie popularności w 2020. Czy ktoś jeszcze o nim nie wie i nie stosuje? ",[16,35698,35699],{},"Starając się przyciągnąć odbiorcę przez działania content marketingowe wiele firm doświadcza efektu „czerwonego oceanu”. To oznacza że coraz ciężej będzie publikować treści, które różnią się od reszty dziesiątki razy przepisanych „w kółko” artykułów i ebooków do pobrania. ",[16,35701,35702],{},"W 2021, popularna treść będzie treść unikalną, bazująca na badaniach lub wewnętrznych danych które firma musi sama uzbierać i przeanalizować. Dane do unikalnych raportów i artykułów można czerpać też z otwartych danych, chociażby tworząc model do analizy komentarzy użytkowników na social media. ",[16,35704,35705],{},"Jeśli chcesz wyróżnić się na tle konkurencji postaw na unikalne treści, które wytwarza Twoja firma lub zatrudnij specjalistów, którzy pomogą Ci ten proces opanować. Kiedy już będziesz mieć takie treści, spraw aby zostały odpowiednio dystrybuowane w odpowiednich kanałach gdzie znajdą je Twoi odbiorcy. ",[16,35707,35708],{},"Aby zwiększyć zasięg postaw na „influencerów” z Twojej branży, którzy już zbudowali zasięgi i mogą pomóc w rozprzestrzenieniu Twoich treści. Musisz stworzyć warunki współpracy win-win i  zaoferować coś w zamian co będzie dla takiego partnera atrakcyjne (niekoniecznie musi to być współpraca odpłatna).",[16,35710,35711,35712],{},"Margo Ovsiienko \u002F ",[182,35713,35716],{"href":35714,"rel":35715},"http:\u002F\u002Fwww.margoleads.com",[349],"www.margoleads.com",[220,35718,35720],{"id":35719},"postaw-na-rozwój-narzędzi-i-kanałów-online","Postaw na rozwój narzędzi i kanałów online",[16,35722,35723],{},"Rok 2021 będzie czasem kiedy będziemy wychodzić z pandemii i próbować odnaleźć się w nowej rzeczywistości. Już druga połowa 2020 pokazała nam kierunki, pokazała co na pewno się zmieni i gdzie chwilowo nie ma pola do manewru (np. w organizacji imprez masowych), ale to 2021 pokaże czy jest to stała na najbliższe lata czy zmieni się to w tym roku. ",[16,35725,35726],{},"Marketing skupi się z pewnością na internecie i rozwoju wszelkich narzędzi oraz kanałów online. Obrana strategia marketingowa na ten rok powinna zawierać zakresy, nie dokładne cele, gdyż zmienność sytuacji i duża zależność od regulacji rządowych nie dają pola do tworzenia pewnych scenariuszy. ",[16,35728,35729],{},"W komunikacji warto postawić na dawanie ludziom nadziei, wzmacnianie ich, operowanie przekazem pozytywnym i dodawaniem otuchy. Ludziom brakuje teraz poczucia stabilności i bezpieczeństwa, wiele osób straciło lub straci pracę, wiele biznesów upadło lub upadnie. To wszystko powoduje, że nawet o markach luksusowych powinniśmy mówić z pewnym filtrem empatii.",[16,35731,35732],{},"Media społecznościowe kwitną, tik tok bije kolejne rekordy, Facebook wrócił do łask, więc możemy się spodziewać rozwoju funkcji w tych kanałach, które marketer powinien poznać i dostosować się do nich w swoich działaniach.  ",[16,35734,35735],{},"Paradoksalnie, od lat ogłaszany koniec SEO nie nastąpi w 2021. W tym roku spodziewałbym się zwiększenia nakładów na kanał pozycjonowania, bo wiele ludzi pozostając w domu będzie spędzać czas przed komputerem czy smartfonem, korzystając z wyszukiwarki. Razem z tym wrócą nieco mocniej do łask reklamy Google Search Ads.",[16,35737,35738],{},"Dużą rolę będą odgrywały pewnie subtelne emocje przekazywane w tworzonych treściach. Ludzie są dziś bardziej drażliwi i spodziewam się, że może to powodować znacznie więcej wybuchających bomb w postaci kryzysów wizerunkowych, komentarzy i wystawianych negatywnych opinii. Trzeba się na to przygotować i starać się oceniać choćby tworzone posty przez pryzmat ew. problemów po ich publikacji. ",[16,35740,35741],{},"Miejmy nadzieję, że będzie to roku pod znakiem powrotu do normalności, uspokojenia nastrojów społecznych i odbicia po recesji. Za to trzymajmy wszyscy kciuki 🙂",[16,35743,35744,35745],{},"Krzysztof Gorecki \u002F Agencja InMarketing \u002F ",[182,35746,35749],{"href":35747,"rel":35748},"http:\u002F\u002Fwww.inmarketing.pl",[349],"www.inmarketing.pl",[220,35751,35753],{"id":35752},"autentyczna-komunikacja","Autentyczna komunikacja",[16,35755,35756],{},"Trendy na 2021? Okres pandemii stanowi swojego rodzaju sprawdzian dla marek i tego, jak mocno zapisały się w świadomości swoich klientów – czy wzbudzają emocje, opowiadają historię, prezentują konkretne wartości? W końcu czy mają ze swoimi klientami tak silną relację, że Ci drudzy są w stanie pamiętać o nich w okresie lockdownu – złożyć zamówienie w sklepie online, zadzwonić po posiłek na wynos? ",[16,35758,35759],{},"W związku z tym, w 2021 jeszcze bardziej kluczowe będzie budowanie i wzmacnianie autentycznej i ludzkiej komunikacji, silnym trendem stanie się budowanie wiarygodności – po tej stronie mamy formaty w rodzaju relacji na Instagramie czy Facebooku. Więcej biznesów przełamie barierę niepewności i postawi na transmisje LIVE. ",[16,35761,35762],{},"Jeszcze ważniejsza stanie się relacja na linii marka = odbiorca. W komunikacji nie powinno zabraknąć treści angażujących, pozwalających ludziom współdecydować o ofercie, promocjach, krótko mówiąc – o życiu marki. Traktowanie klientów po partnersku? Jak najbardziej. 🙂 ",[16,35764,35765],{},"Ważnym będzie zadbanie o customer experience, czyli ogólne wrażenia płynące z kontaktu ze sklepem. Według raportu Salesforce, „State of marketing” z lipca 2020 roku, dla aż 84% klientów doświadczenia związane z konkretną marką są dla nich tak samo ważne jak sama jakość produktu. ",[16,35767,35768],{},"Istotna pozostanie bieżąca obsługa klienta w social mediach i zaangażowana moderacja, która pozwoli nawiązać relacje i da szansę budować określony wizerunek marki równie skutecznie, co same generowane przez nią treści. ",[16,35770,35771],{},"Na koniec –  to pandemia i związane z nią obostrzenia mają największy wpływ na sytuację marek oraz podejście ludzi do zakupów czy też korzystania z określonych usług. Tu jednak trudno o jakiekolwiek jasne przewidywania, warto więc być przygotowanym na zmiany, szybkie decyzje i elastyczne działania.",[16,35773,35774,35775],{},"Angelika Dąbek \u002F Niebieski Lis \u002F ",[182,35776,35779],{"href":35777,"rel":35778},"http:\u002F\u002Fwww.niebieski-lis.pl",[349],"www.niebieski-lis.pl",[220,35781,35783],{"id":35782},"zyskaj-pole-position-w-wyścigu-o-klientów","Zyskaj pole-position w wyścigu o klientów",[16,35785,35786],{},"Myślę, że nie jest to niczym odkrywczym, niemniej jednak za tym działaniem stoją konkretne liczby (a przynajmniej taką sytuację obserwujemy wśród naszych klientów). Otóż pandemia sprawiła, iż wiele osób zaczęło szukać swojej szansy w internecie, przenosząc sprzedaż właśnie do sieci (jeśli nie całkowicie, to przynajmniej częściowo). Zawsze zachęcamy, by jeszcze bardziej „dokręcać śrubę”, tzn. aby starać się znaleźć kolejne obszary, które nie są jeszcze tak mocno zagospodarowane. Jest to doskonały moment na „uszczknięcie kawałka tortu”, a już na pewno na oferowanie produktów czy też usług, które nie są jeszcze zbyt popularne (lub których na rynku po prostu jeszcze nie ma). Innymi słowy, daje to szansę na zyskanie swoistego pole-position w wyścigu o klientów; wszystko wskazuje na to, że rok 2021 będzie bardzo nieprzewidywalny, zatem dobry start będzie niezwykle istotny.",[16,35788,35789,35790],{},"Jakub Ozorowski \u002F MobileTry \u002F ",[182,35791,35794],{"href":35792,"rel":35793},"http:\u002F\u002Fwww.mobiletry.com",[349],"www.mobiletry.com",[220,35796,35798],{"id":35797},"biznes-w-sieci-wiodącym-trendem-w-2021-roku","Biznes w sieci wiodącym trendem w 2021 roku",[16,35800,35801],{},"Do działań marketingowych w 2021 roku należy przygotowywać się przede wszystkim ostrożnie, mając rzecz jasna na uwadze obecną sytuację gospodarczą – to podstawowy wniosek. Wg. najnowszych danych, rynek marketingu internetowego oberwał najmniej, oznacza to, że warto się go w dalszym ciągu trzymać. Jako specjalista SEO, mogę wyłącznie w tej dziedzinie wypowiedzieć swoją opinie. Uważam, że Ci którzy będą powściągliwie działać w obszarze wyników organicznych Google, myśląc, że lepiej trzymać swój budżet marketingowy w skarbonce, mogą mocno się przeliczyć. Widzimy po liczbie zapytań, jak ogromna obecnie jest chęć wejścia do internetu ze swoim e-commerce – otrzymujemy o wiele więcej zapytań o własny sklep internetowy, niż miało to miejsce przed COVIDem. Zapewnie trend ten będzie się utrzymywać, a więc i budżet w tym zakresie warto zdecydowanie zaplanować, by nie dać się zepchnąć tym, którzy właśnie przenoszą swój biznes do sieci.",[16,35803,35804,35805],{},"Tomasz Kuśnierczak \u002F EMPRESSIA \u002F ",[182,35806,35809],{"href":35807,"rel":35808},"http:\u002F\u002Fwww.empressia.pl",[349],"www.empressia.pl",[220,35811,35813],{"id":35812},"przenieś-funkcjonowanie-firmy-w-świat-wirtualny","Przenieś funkcjonowanie firmy w świat wirtualny",[16,35815,35816],{},"Wbrew pozorom, pandemia nie wywróciła świata marketingu do góry nogami. Ona jedynie wzmocniła trendy, które kształtowały się w ostatnich latach. Wymusiła także na firmach działania, dotychczas spychane i czekające na „lepszy moment”. Czyli jakie?",[16,35818,35819],{},"Oferta online. W 2020 roku nawet maleńkie, osiedlowe sklepiki uruchomiły możliwość zakupów w internecie, wraz z opcją dostawy do domu. I o ile tym wystarczyło zwykłe wywieszenie stosownej kartki na drzwiach, to już duże firmy musiały się bardziej zaangażować: wdrożyć użyteczne technologie umożliwiające korzystanie z ich oferty oraz postawić na skuteczny digital marketing. Nie mamy wątpliwości, że ten trend przenoszenia usług do internetu, zostanie z nami na dłużej. Dla klientów ta forma konsumowania jest wygodniejsza, a do tego oszczędza czas.",[16,35821,35822],{},"Ale nie tylko konsumowania. To także zmiany w sposobach komunikowania się z firmami. Zamiast wizyty w firmie, klient woli porozmawiać z nami na czacie lub przez wideo-komunikator. Czasem nie musi rozmawiać wcale. Wystarczą mu zrozumiałe, użyteczne komunikaty w aplikacji lub na stronie. Najlepiej od razu z możliwością sfinalizowania ścieżki zakupowej. Grunt, aby było szybko i wygodnie.",[16,35824,35825],{},"Funkcjonowanie firm w świecie wirtualnym, pociąga za sobą inne działania, przed którymi w 2021 roku nie uciekniemy. Są to różnego rodzaju fuzje – współpracę z innymi firmami (chociażby technologicznymi), których kompetencje uzupełnią nasze. Dzięki temu możemy poszerzyć nasze działania i dotrzeć do większej liczby klientów.",[16,35827,35828],{},"To wszystko nie przyniesie jednak rezultatu, jeśli firmy nie postawią na przemyślany content marketing. Aczkolwiek dawno skończyły się już czasy mało wartościowych, krótkich tekstów, których celem jest jedynie przemycanie fraz kluczowych. Content marketing w 2021 roku, tak jak i dziś, będzie się opierał na spójnej strategii komunikacyjnej w różnych kanałach: na stronie internetowej (blog firmowy i dopracowane opisy produktów oraz usług), a także w mediach społecznościowych. Będą liczyły się wpisy i posty, które włączą do rozmowy odbiorcę. Bardziej niż kiedykolwiek ważne będzie elastyczne reagowanie na zmienne nastroje klienta, empatia, angażowanie się w problemy społeczne, pokazywanie „ludzkiej twarzy” firmy.",[16,35830,35831],{},"Planując działania marketingowe na 2021 r., warto także wziąć pod uwagę, iż wielu klientów w obawie przed niepewną przyszłością, zaczęło oszczędzać. A zatem należy nie tylko przypominać o swoich produktach, ale także sprawnie komunikować się językiem potrzeb oraz umożliwiać temu klientowi zakupy np. poprzez płatności ratalne.",[16,35833,35834],{},"I na koniec – analityka. Należy regularnie obserwować i badać efektywność działań. Wybierać te rozwiązania, które w przypadku naszej firmy sprawdzają się najlepiej. Niesamowitą bowiem zaletą digital marketingu, jest jego mierzalność. Warto zatem z tego czerpać pełnymi garściami.",[16,35836,35837],{},"A zatem czy roku 2021 należy się bać? W żadnym wypadku. Firmy mogą teraz wykazać się kreatywnością i wbrew pozorom być bliżej klienta, niż kiedykolwiek. Wygrają bowiem te strategie, które sprawią, że marka nie tylko pokaże odbiorcy, że istnieje, ale także będzie w stanie się z nim zaprzyjaźnić i wyjść naprzeciw jego aktualnym potrzebom.",[16,35839,35840,35841],{},"Mateusz Ostachowski \u002F ",[182,35842,35845],{"href":35843,"rel":35844},"http:\u002F\u002Fwww.kompan.pl",[349],"www.kompan.pl",[220,35847,35849],{"id":35848},"rzetelnie-zaplanuj-cele-na-rok-2021","Rzetelnie zaplanuj cele na rok 2021",[16,35851,35852],{},"Największym wyzwaniem dla marketera w najbliższym roku będzie wybór strategii, która sprawdzi się w warunkach niepewności. W 2020 roku wszyscy przeszliśmy rewolucję, która zmusiła nas do dopasowania podejścia oraz narzędzi do pandemii. W najbliższym roku sukces osiągną marketerzy, którzy mają ustalone wymierne cele oraz odpowiedni budżet i narzędzia do ich osiągania. Już teraz nasze nosy powinny być w Excelach, aby przygotować cele liczbowe na nowy rok wraz z czynnikami sukcesu, rozpisanym kosztorysem i planowanym zwrotem z inwestycji. Do tego każdy z nas musi założyć plan B i plan C w oparciu o trendy w danej branży i dane makroekonomiczne. Sugerowałabym przygotowanie strategii w warunkach normalnych (po pandemii), umiarkowanego spadku przychodów oraz znacznego spadku przychodów. Teraz marketerzy powinni opierać swoje plany o podstawowe współczynniku sukcesu firmy, ponieważ głównie od środowiska zewnętrznego będą zależały nasze możliwości.",[16,35854,35855,35856],{},"Maja Wiśniewska \u002F SMSAPI \u002F ",[182,35857,35860],{"href":35858,"rel":35859},"http:\u002F\u002Fwww.smsapi.pl",[349],"www.smsapi.pl",[220,35862,35864],{"id":35863},"spokojne-i-przemyślane-działania","Spokojne i przemyślane działania",[16,35866,35867],{},"Moim zdaniem rok 2021 będzie rokiem trudnym. Na pewno nie tak drastycznym jak 2020, jednak dla wielu biznesów będzie rokiem próby. Duży nacisk będzie postawiony na naprawę szkód wyrządzonych przez covid, lockdowny, spowolnienie gospodarcze i inne wypadkowe tych zdarzeń, co dla mnie oznacza prostą zależność – wybór marketingu, który działa. W przypadku wielu firm z sektora MŚP, w którym głównie działamy, budżety reklamowe staną się mniejsze, bardziej celowe i konserwatywne.",[16,35869,35870],{},"Wiele firm nie będzie sobie mogło pozwolić na marnowanie środków na testy, bardziej niekonwencjonalne działania – skupią się na tym, co dotychczas działało. Problem w tym, że co dotychczas działało, działało w innym klimacie. Trudny rok 2020 odbił się nie tylko na firmach, ale i na ludziach i ich sposobie kupowania. Może się okazać, że standardowe formy w obecnych czasach nie będą tak skuteczne i właśnie wyróżnienie się będzie motorem dla odrabiania strat.",[16,35872,35873],{},"W wielu branżach, które dotychczas nie myślały o sprzedaży online, taka sprzedaż teraz to konieczność i naprędce będą wchodzić w ten świat. To jest idealna okazja dla nas, marketerów, na wprowadzenie tych nowych biznesów do świata online – będąc ich mentorami i obrońcami 😉 .W momencie, gdy nie możemy ustalić jak będzie wyglądała nasza rzeczywistość z tygodnia na tydzień, ciężko prorokować cokolwiek na 2021. Jednak sądzę, że warto trzymać się kilku dobrych praktyk:",[16,35875,35876],{}," – mierzmy wszystko, co możemy – jeśli dotychczas decyzje związane z działaniem firmy były podejmowane arbitralnie, w obecnej rzeczywistości muszą one być podejmowane na podstawie danych. Tylko data-driven business ma racje bytu. Nie mówię tutaj od razu, że każda firma ma inwestować w AI i ML – zacznijmy od zbierania i analizowania ruchu na stronie i zachowania użytkowników. Google Analytics jest bezpłatny, HotJar i Yandex Metrica również – nic nie stoi na przeszkodzie, aby mieć dane. Z pomocą specjalistów możemy ocenić co działa, co nie i gdzie są elementy do pracy;",[16,35878,35879],{}," – nie działajmy nerwowo – zwłaszcza teraz, gdy nie wiemy, czego się spodziewać, nerwowe działanie, przerzucanie budżetów pomiędzy różne systemy, tylko dlatego, że nic się w ciągu kilku dni\u002Ftygodnia nie zadziało, nie pomoże nam. Rozkręcenie kampanii, optymalizacja i dopracowanie, wymaga danych, a ich nie można stworzyć od razu;",[16,35881,35882],{}," – nastawienie na „long term gain” – szybkie piłki i zwroty natychmiastowe na pewno cieszą, ale jeśli kosztem szybkiej wygranej blokujemy swoje opcje długofalowych zysków, nie jest to tego warte;",[16,35884,35885],{}," – działania lokalne – w przypadku wielu branż skupienie się na lokalnym charakterze swojej działalności i opanowanie „własnego podwórka”, może być bardziej opłacalne niż zarzucanie szerokiej sieci na większy teren. Nie jest to rada dla wszystkich biznesów, zwłaszcza działających w specyficznych branżach, jednak zmniejszenie zasięgu i intensyfikacja przekazu mogą przynieść pozytywne efekty;",[16,35887,35888],{},"– optymalizacja – o ile nerwowe ruchy nie są zalecane, o tyle obserwowanie tego, co działa i optymalizacja są;",[16,35890,35891],{},"– content is king – klisza, że aż trzeszczy, ale nic tego nie zmienia 🙂 . Tworzenie wartościowego dla użytkowników contentu, konwertuje ich w potencjalnych klientów. Jest to zasada, która nigdy nie straci na wartości i zawsze można stawiać na jej pozytywny wpływ.",[16,35893,35894],{},"Rok 2021 będzie wyzwaniem zarówno dla firm jak i dla nas. Działania marketingowe mogą oznaczać dla wielu biznesów być albo nie być, więc jak nigdy dotąd nasze doświadczenie i umiejętności muszą być na najwyższym poziomie.",[16,35896,35897,35898],{},"Robert Nowak \u002F inmedium.pl \u002F ",[182,35899,35902],{"href":35900,"rel":35901},"http:\u002F\u002Fwww.inmedium.pl",[349],"www.inmedium.pl",[220,35904,35906],{"id":35905},"szybkie-dostosowywanie-się-do-zmian","Szybkie dostosowywanie się do zmian",[16,35908,35909],{},"Rok 2020 nauczył nas jednego: są rzeczy, na które nigdy nie będziemy w stanie się przygotować i zawsze nas zaskoczą. Dlatego tak ważna stała się improwizacja oraz możliwość szybkiej zmiany przyjętej strategii komunikacji, jak również sposobu dystrybucji produktu bądź usługi. Nie tylko standardowe działania marketingowe wymagają rewizji. To samo dotyczy produktów oraz oferowanych usług. To w prostej linii zmusza do swoistego powrotu do podstaw marketingu oraz prowadzenia biznesu. Myślę, że wszystkim wyjdzie to na dobre. ",[16,35911,35912],{},"Jeśli chodzi o działania w mediach społecznościowych to również należy spodziewać się istotnych zmian. Przede wszystkim marketerzy będą szukać nowych platform komunikacji poza ekosystemem Facebooka czy Google’a jako uzupełnienie dotychczas przeprowadzanych działań. Coraz ciężej przykuć uwagę na popularnych serwisach social media, konkurencja jest zbyt duża. Oprócz TikToka, który wydaje się kryzys z 2020 roku ma już za sobą, szansę na bycie dostrzeżonym ma niedoceniany Pinterest.",[16,35914,35915],{},"Na znaczeniu, kosztem kampanii wizerunkowych, zyska content marketing, który od zawsze odpowiada na bardzo konkretne potrzeby konsumentów. Dużo marek będzie musiało ograniczyć swoje budżety i skupić je wokół działań, które są policzalne i przynoszą konkretny zwrot z inwestycji. Czy taka strategia się sprawdzi? Moim zdaniem tylko na krótką metę ponieważ, dobrze zaprojektowany lejek sprzedażowy nie zadziała przy znikomych nakładach na działania mające na celu wykreowania zapotrzebowania na produkt. ",[16,35917,35918,35919],{},"Artur Roguski \u002F Why so social \u002F ",[182,35920,35923],{"href":35921,"rel":35922},"http:\u002F\u002Fwww.whysosocial.pl",[349],"www.whysosocial.pl",[220,35925,35927],{"id":35926},"rozwój-branży-marketingu-internetowego","Rozwój branży marketingu internetowego",[16,35929,35930],{},"W 2021 roku będziemy mieli do czynienia z wysypem sklepów internetowych, działających na większą lub mniejszą skalę. Ten trend przenoszenia do sieci już widać. Zgłaszają się do nas dziesiątki klientów proszących o ofertę realizacji sklepu internetowego. Dotychczasowi nasi klienci proszę o rozbudowę ich stron wizytówek o chociaż podstawowe funkcjonalności sklepów. ",[16,35932,35933],{},"Duże silne marki będą starały się zdominować social media, a główne komunikaty reklamowe jakie będą pojawiać się w reklamach telewizyjnych i radiowych to „kup w naszym sklepie internetowym”.  Zdecydowanie dużym wyzwaniem będzie wygranie walki konkurencyjnej w sieci dla mniejszych marek. Klienci którzy już mają potrzebę i szukają produktów w wyszukiwarce Google już teraz mają ogromny wybór, znacznie większy niż potrzebują. Podaż reklam sklepów internetowych w wyszukiwarce jeszcze wzrośnie, mam tutaj na myśli zarówno Google Ads, jak i wyniki pozycjonowania. ",[16,35935,35936],{},"Dotychczas świetnym rozwiązaniem dla małych marek było zaprezentowanie swojej oferty w social media przy stosunkowo niewielkich nakładach budżetowych. Koszty marketingu na facebooku czy instagramie rosną w miarę zwiększania się liczby oferentów (klasyczny mechanizm aukcji). Skuteczny marketing internetowy (szczególnie dla mikro i małych firm dysponujących niewielkimi budżetami reklamowymi) będzie możliwy tylko przy wdrożeniu zaawansowanych lejków sprzedażowych. Podstawowe ustawienia reklam dla celów „ruch” lub „konwersja” i skierowanie reklam na potencjalnie zainteresowanych będą charakteryzowały się mniejszą skutecznością. Marketerzy staną przed wyzwaniem wykazania się znacznie bardziej zaawansowanymi strategiami. ",[16,35938,35939],{},"Branża marketingu internetowego będzie rozwijała się szybciej. Na rynku widać, że wiele firm przebranżawia swoje działy sprzedaży i z handlowców, którzy dotychczas zajmowali się obsługą klienta, teraz próbują zrobić specjalistów ds. marketingu internetowego. Efekty takich działań, jak widać po pierwszym lockdownie, są słabe. Firmy przepalają w ten sposób budżety reklamowe, ponieważ wydatkują je ludzie, którzy stawiają w marketingu dopiero pierwsze kroki. Firmy, szczególnie te małe i średnie będą stawiały na outsourcing marketingu. Zalety outsourcingu takie jak brak kosztów stałych i zobowiązań z tytułu umów o pracę są znane od dawna, ale jak nigdy dotąd zaczynają być dostrzegane przez zarządy i właścicieli firm. ",[16,35941,35942,35943],{},"Michał Janiszek \u002F INB Marketing sp. z o.o. \u002F  ",[182,35944,35947],{"href":35945,"rel":35946},"http:\u002F\u002Fwww.inbmarketing.pl",[349],"www.inbmarketing.pl",[220,35949,35951],{"id":35950},"specjalistyczny-content-marketing","Specjalistyczny Content Marketing",[16,35953,35954],{},"Do tej pory w Marketingu Internetowym dominowało stwierdzenie „Content is King”, zgodnie z którym tworzenie wartościowych i unikalnych treści na stronie internetowej, zapewni jej widoczność w wyszukiwarce. A jak będzie w 2021 roku? Na pewno treść nadal pozostanie jednym z najważniejszych elementów strategii marketingowej, ale przede wszystkim ta, która będzie miała wysoką wartość nie tylko z perspektywy użytkownika, ale również wyszukiwarki. Zatem, jeśli chcesz aby Twoja strona internetowa osiągnęła sukces w 2021 roku postaw na specjalistyczny i unikalny content poprzedzony szerokim researchem. Skup się na tworzeniu długich i wyczerpujących temat treści odpowiadających na potrzeby użytkownika. W ten sposób przyciągniesz uwagę potencjalnych klientów oraz zadbasz o SEO swojej domeny w wyszukiwarce Google. ",[16,35956,35957,35958],{},"Szukasz więcej porad na temat działań content marketingowych? Zajrzyj do artykułu ",[182,35959,35960],{"href":35960,"rel":35961},"https:\u002F\u002Fintle.pl\u002Fjak-dzieki-dobrej-strategii-seo-osiagnac-top2-w-google-na-przykladzie-slow-kluczowych-posciel-z-kory",[349],[16,35963,35964,35965],{},"Marcin Rząca \u002F INTLE \u002F ",[182,35966,35969],{"href":35967,"rel":35968},"http:\u002F\u002Fwww.intle.pl",[349],"www.intle.pl",[220,35971,35973],{"id":35972},"lepsza-jakość-wyższa-pozycja-w-google","Lepsza jakość = wyższa pozycja w Google",[16,35975,35976],{},"W maju tego roku Google ogłosiło, że sygnały page experience będą brane pod uwagę przy rankingu strony. Te sygnały mierzą jak użytkownik odbiera swoją interakcję ze stroną. ",[16,35978,35979],{},"10 listopada Google ponownie oświadczyło, że w maju 2021 roku ten update wejdzie w życie. Ponadto, będzie możliwość pojawiania się treści non-AMP w mobilnych top stories. Planują także przetestować wizualny wskaźnik, który oznacza strony z najlepszym page experience.",[16,35981,35982],{},"Pojawiła się także możliwość optymalizowania strony narzędziami Googla pod kątem właśnie page experience. Pierwszym krokiem poprawy jakości doświadczenia na stronie jest audyt całej strony. Raport Google Search Console podpowie, gdzie jest możliwość poprawy treści. Następnie, za pomocą Page Speed Insights i Lighthouse można się zabrać za błędy. ",[16,35984,35985],{},"Google podpowiada, że AMP (Accelerated Mobile Pages) jest najlepszą drogą do osiągnięcia dobrych wyników page experience. Na podstawie analiz AMP, znakomita większość takich stron pozwala na dobre doświadczenie ze stroną. Niedawno wypuszczone narzędzie AMP Page Experience Guide służy pomocą dla twórców.",[16,35987,35988],{},"Google EAT (Expertise Authoritativeness Trustworthiness) to system Google’a, który pozwala na wyłapywanie stron z treścią niskiej jakości. Jest to kolejna metoda, dzięki której treść o charakterze spamu będzie odpowiednio nisko. Natomiast strony, które będą charakteryzowały się dobrą jakością, będą wyżej.",[16,35990,35991,35992],{},"Miłosz Krasiński \u002F ",[182,35993,35995],{"href":35378,"rel":35994},[349],"ChilliFruit.com",[220,35997,35999],{"id":35998},"inwestuj-w-wielokanałowe-dotarcie-do-odbiorcy","Inwestuj w wielokanałowe dotarcie do odbiorcy ",[16,36001,36002],{},"Myślę, że największe wyzwanie czeka firmy, które, ze względu na obecną sytuację, muszą częściowo przenieść się do internetu. Dobrym przykładem są chociażby cukiernie czy sklepy odzieżowe. Ważne jest to, by tworząc stronę internetową czy sklep internetowy zrobić to dobrze, a nie “na szybko”. Chodzi mi głownie o właściwą optymalizację witryny pod SEO i UX, już na etapie projektu. Bo choć widoczność w wyszukiwarce, to nie jest kwestia tygodnia, wydaje się, że hybrydowy model sprzedaży (offline+online), zostanie z nami na dłużej i już teraz warto się na to przygotować. ",[16,36004,36005],{},"Widoczność w wyszukiwarce oraz działania reklamowe w mediach społecznościowych mogą być jedyną szansą na przetrwanie dla tych biznesów, które do tej pory działały wyłącznie w tradycyjnych kanałach (offline). Dobrze widać to na przykładzie Empiku, który zintensyfikował promocję i sprzedaż w sieci, zamykając część salonów. Kolejnym przykładem jest gigant odzieżowy CCC, spółka przechodzi całkowitą restrukturyzację zamykając dużą część sklepów stacjonarnych i likwidując nierentowne marki. W najbliższym czasie sklepy CCC będą sprzedawać buty na dowóz, tak jakbyśmy zamawiali pizzę.  Każdy przedsiębiorca powinien spróbować dotrzeć do obecnych i nowych klientów, żeby poinformować ich o nowej formie świadczenia usług czy sprzedaży. Jeśli np. właściciel restauracji czy baru do tej pory prowadził fanpage bezpłatnej promocji, dziś powinien ruszyć z reklamą na FB, informując o tym, że uruchomił catering. To samo dotyczy, np. trenerów personalnych czy logopedów którzy wzięli sprawy we własne ręce i zaczęli prowadzić zajęcia online. Nie chodzi bowiem o to, by się nagle przebranżowić, jak radzą niektórzy politycy, ale o to by dopasować model biznesowy do obecnej sytuacji. Wykorzystać możliwości, jakie daje e-marketing. Zdaję sobie sprawę, że nie w każdej branży jest to możliwe, ale dziś musimy szukać nieoczywistych rozwiązań, które jeszcze rok temu nie przyszłyby nam do głowy. ",[16,36007,36008],{},"Obecna sytuacja na świecie, pokazuje nam kto od lat inwestował w sprzedaż internetową a kto pływał w basenie bez spodenek. Myślę, że dzięki temu doświadczeniu kanał e-commerce ciągle ma potężne możliwości rozwoju w naszym kraju. Konsumenci, którzy do tej pory sceptycznie podchodzili do kupowania czegokolwiek przez internet zostali do tego zmuszeni, dzięki czemu duża część z nich zauważyła zalety kupowania w internecie i nawet po powrocie do „normalności” ich zachowania pozostaną. Jest to ogromna szansa dla firm, dlatego jeśli jeszcze nie masz kanału sprzedaży w internecie to rok 2021 to ostatnia szansa by dorównać konkurencji, inaczej śmiem twierdzić, że z biegiem czasu znikniesz z mapy Twojego konsumenta.",[16,36010,36011,36012],{},"Grzegorz Moczarski \u002F ",[182,36013,36015],{"href":26389,"rel":36014},[349],"www.lepszymarketing.pl",[220,36017,36019],{"id":36018},"stwórz-strategię-krótko-i-długoterminową","Stwórz strategię krótko i długoterminową",[16,36021,36022],{},"Aby dobrze przygotować się do działań marketingowych najpierw musimy przeanalizować wiele aspektów związanych z wejściem lub egzystencja na danym obszarze związanym z branżą, w której chcemy zaistnieć lub już istniejemy.",[16,36024,36025],{},"Przede wszystkim musimy nakreślić sobie strategię krótko i długoterminową. Czyli jakie efekty chcemy osiągnąć za tydzień, dwa, miesiąc a jakie za 2-3 kwartały oraz na koniec roku.  Dzięki temu będziemy wiedzieć jakie są kamienie milowe. Wtedy określamy jakimi kanałami chcemy dotrzeć do potencjalnych klientów (odbiorców) i na tej podstawie określamy budżety do realizacji poszczególnych działań.",[16,36027,36028],{},"Przy opracowywaniu strategii należy bardzo dokładnie przeanalizować konkurencję oraz otoczenie mikro i makro. Szczególnie w obecnych czasach analiza mikro i makroekonomiczna dostarcza odpowiedzi na wiele pytań pojawiających się wyzwań bo np, są branże dotknięte pandemią i jako takie po prostu nie istnieją;  jednak patrząc na dane i komunikaty płynące w zakresie pandemii można, przynajmniej z jakąś doza prawdopodobieństwa, zaplanować działani marketingowe.",[16,36030,36031],{},"Wiele osób w 2020 zdecydowało się na zawieszenie działań marketingowych jednakże tylko niektóre obcięły budżety np o 25% czy 50% – obecnie widzę, że dzięki temu moja się pochwalić tym, że przeszli przez pandemię bez większych strat i działają.",[16,36033,36034],{},"Z drugiej strony działając na poletku Google widać, że coraz więcej firm przechodzi do online i realizuje działania marketingowe bo tam są klienci.",[16,36036,36037],{},"Patrząc przez pryzmat zagadnień SEO na 2021 zasugerowałbym:",[51,36039,36040,36043,36046,36049,36052,36055],{},[54,36041,36042],{},"Przeanalizować i zmodyfikować strategię uwzględniając obecne zmiany w intencji i zachowaniach zakupowych użytkowników",[54,36044,36045],{},"Zainwestować w rozwój strony internetowej poprzez modyfikację lub dodanie nowych treści (content)",[54,36047,36048],{},"Ponieważ nie tylko treści budują SEO poszedłbym w realizację filmów na YouTube oraz działania social media budujące zaangażowanie potencjalnych klientów",[54,36050,36051],{},"Rozbudować profile Social (Twitter, FB, LinkedIN) ponieważ to buduje relacje klienckie, biznesowe",[54,36053,36054],{},"Nie zapominać o analizowaniu i obserwowaniu tego co robi tara konkurencja i jaka nowa konkurencja wchodzi na nasze poletko",[54,36056,36057],{},"Wymyślić nowe podejście – coś czego nikt inny w tej chwili nie robi a może to zbudować przewagę konkurencyjną",[16,36059,36060],{},"Reasumując – należy usiąść przygotować strategie uwzględniającą wszelkie aspekty ze szczególnym uwzględnieniem czynników ekonomicznych.",[16,36062,36063,36064],{},"Paweł Gontarek \u002F ",[182,36065,36068],{"href":36066,"rel":36067},"http:\u002F\u002Fwww.zgred.pl",[349],"www.zgred.pl",[220,36070,36072],{"id":36071},"automatyzacja-procesów","Automatyzacja procesów",[16,36074,36075],{},"Rok 2021 rokiem….mobile! 🙂 A tak zupełnie na serio to możemy spodziewać się w kolejnym roku nadal będzie rozwijać się automatyzacja (machine learning), ale postępować będzie również trend związany z ukrywaniem i anonimizacją danych (np. ograniczenie dostępu do wyszukiwanych fraz w Google Ads).",[16,36077,36078],{},"Co to oznacza dla nas – marketerów?",[678,36080,36081,36084],{},[54,36082,36083],{},"Będziemy musieli skupić na targetowaniu do właściwej grupy docelowej (mniej dłubania we frazach, więcej myślenia o tym kim jest nasz potencjalny klient)",[54,36085,36086],{},"Więcej czasu poświęcimy na stworzenie dobrej kreacji\u002Fcopy\u002Flanding page’a (mniej pracy ręcznej dzięki automatyzacji, więcej pracy koncepcyjnej)",[16,36088,36089],{},"Właściwie oznacza to powrót do korzeni marketingu 🙂 Rok 2021 będzie na pewno bardzo ciekawy! ",[16,36091,36092,36093],{},"Robert Polak \u002F 4PEOPLE | wyższy poziom marketingu \u002F ",[182,36094,36097],{"href":36095,"rel":36096},"http:\u002F\u002Fwww.4people.pl",[349],"www.4people.pl",[220,36099,36101],{"id":36100},"wysokiej-jakości-wartościowe-treści","Wysokiej jakości, wartościowe treści",[16,36103,36104],{},"Rok 2021 to przede wszystkim podążanie za wytycznymi Google w zakresie tworzenia struktury strony oraz tworzenia treści.",[16,36106,36107],{},"W zakresie struktury mamy zapowiedź na nadchodzący rok nowego czynnika rankingowego w postaci Core Web Vitals. CWV skupiają się na mierzalnych wskaźnikach, takich jak: czas wczytywania strony, łatwość nawigacji i optymalizacja pod urządzenia mobilne. W dużym skrócie to chęć odsyłania użytkowników z wyników wyszukiwania wyłącznie do najlepszych jakościowo stron pod kątem UX.",[16,36109,36110],{},"W zakresie treści trudny w sparametryzowaniu tekst jest obecnie oceniany przez Google według metodologii E-A-T (Expertise, Authoritativeness, Trustworthiness). To ogólnodostępny zbiór wytycznych i procesów, dzięki którym Google klasyfikuje treści stron na te o mniejszym jak i większym zaufaniu i autorytecie.",[16,36112,36113],{},"Moja rada na 2021 rok? Twoja strona powinna posiadać w swoim obrębie wyłącznie wysokiej jakości, wyczerpujące treści wzbogacone w dane strukturalne.",[16,36115,36116,36117],{},"Paweł Nowacki \u002F Melonet \u002F ",[182,36118,36121],{"href":36119,"rel":36120},"http:\u002F\u002Fwww.melonet.pl",[349],"www.melonet.pl",[220,36123,36125],{"id":36124},"tradycyjny-marketing-to-przeszłość","Tradycyjny marketing to przeszłość",[16,36127,36128],{},"Wpływ pandemii na biznes w 2020 roku skłania firmy do przenoszenia działań marketingowych ze strefy Offline do Online. Ten trend w 2021 roku przybierze tylko na sile. Tradycyjny marketing to już przeszłość. Dziś mało kto podejmuje decyzję zakupową pod wpływem ulotki czy billboardu. Skuteczna okazuje się natomiast reklama internetowa, dopasowana do konkretnych potrzeb konsumenta. To m.in. kampanie Google Ads, Facebook Ads, Instagram Ads, content marketing, a także SEO i pozycjonowanie stron oraz mailingi.",[16,36130,36131],{},"W trakcie pandemii ilość osób robiących zakupy przez internet pokaźnie wzrosła. Zmieniły się jednak priorytety e-konsumentów. Dla przeciętnego internauty ważne są już nie tylko cena i całodobowa dostępność produktu, ale również bezpieczeństwo. Kupując Online, nie ryzykujemy zakażeniem. Wniosek nasuwa się sam: obecnie jedynym sposobem na skuteczny marketing w firmie w 2021 roku jest rozwijanie promocji internetowej. Błąd popełnia osoba której wydaje się, że inwestycja w reklamę Online zbytnio obciąży firmowy budżet. Skuteczny marketing w sieci, bazujący na optymalnie dobranej strategii, szybko przekłada się na zysk. ",[16,36133,36134],{},"Wszystko wskazuje na to, że pandemiczny trend marketingowy będzie kontynuowany również w 2021 roku. Dlatego tym, co powinien zrobić każdy odpowiedzialny właściciel sklepu lub firmy usługowej, jest przeniesienie biznesu do internetu. Pandemia uderzyła przede wszystkim w sektor usług, więc trzeba działać zdecydowanie. Restauracje, salony fryzjerskie, gabinety dentystyczne, kwiaciarnie, butiki, sklepy odzieżowe i wiele innych branż zwyczajnie nie ma wyjścia. Chcąc rozwijać swój biznes w 2021 roku, muszą zaktualizować i promować swoje strony poprzez możliwość dokonywania na nich zakupów Online. Dobrym przykładem są tutaj restauracje, które dotychczas posiadały strony www kompletnie nieprzystosowane do realiów sprzedażowych. Można było przy ich pomocy obejrzeć zdjęcia lokalu, zapoznać się z menu, ale na ilu z nich dało się zamówić i zapłacić Online bez wykonywania telefonu? Posiadanie nowoczesnej, responsywnej strony z płatnościami Online jest kluczowe dla firm w 2021 roku. Bez tego żadne działania marketingowe nie będą skuteczne.",[16,36136,36137],{},"Kryzys zmusza przedsiębiorców do inwestycji w marketing internetowy. Lecz jeśli ten ma się opłacić, trzeba uwzględnić m.in. reklamy Google Ads, SEO On-Site i UX w kontekście komfortu korzystania ze strony. Osoby odwiedzające witrynę muszą czuć się na niej dobrze. Przyjazna ścieżka zakupowa, responsywność, funkcjonalny i przejrzysty układ, dogodne metody płatności – to przykłady czynników, sprzyjających konwersji. Obecna sytuacja sprawiła, że witryna internetowa staje się 'drugą siedzibą firmy’ (miejscem gdzie realizowana jest główna sprzedaż), a nie zwykłą wizytówką. Dbałość o każdy detal na stronie www firmy ma w tym przypadku ogromne znaczenie. Za pośrednictwem takiej witryny, klienci będą mogli zamówić jedzenie na wynos, umówić wizytę w dogodnym terminie, a nawet skorzystać z usług z dojazdem do klienta. Nowoczesna strona internetowa pozwala zminimalizować zbędne telefony i skupić się na obsłudze sprzedaży internetowej. Co za tym idzie, nawet ci, którzy nigdy nie myśleli o marketingu w sieci, dziś muszą zmienić punkt widzenia. Zoptymalizowanie i skuteczne reklamowanie strony z możliwością zarezerwowania wizyty bądź zakupu produktów Online, to w 2021 roku najbezpieczniejszy kierunek zmian.",[16,36139,36140,36141],{},"Kamil Dudziak \u002F AFTERWEB \u002F ",[182,36142,36145],{"href":36143,"rel":36144},"http:\u002F\u002Fwww.afterweb.pl",[349],"www.afterweb.pl",[220,36147,36149],{"id":36148},"wyciągaj-wnioski-z-2020-roku","Wyciągaj wnioski z 2020 roku",[16,36151,36152],{},"Ostatni rok dał nam do zrozumienia, co sądzi o naszych trendach i przewidywaniach. Myślę, że plany na nadchodzący rok warto przygotować w oparciu o wnioski z 2020 roku – co się sprawdziło, co pozwoliło przetrwać biznesom w trudnym czasie i jakie wieloletnie działania przyniosły efekty. Na tej podstawie wyodrębniłam kilka działań i obszarów, które są niezniszczalne, nawet w czasie pandemii:",[16,36154,36155],{},"Pozycjonowanie stron i Google Ads – po wprowadzeniu lockdownu potrzeba dotarcia do użytkowników Google jeszcze zyskała na wartości; firmy, które mogły sobie na to pozwolić, próbowały przenieść swoje działania do sieci. Traktowane wcześniej po macoszemu strony zostały doinwestowane, także w postaci promocji w Google. Oczywiście, pozycjonowanie, które firmy rozpoczęły późną wiosną, w większości dopiero przyniosą efekty. Nie wiem, czy w tym roku ktoś tradycyjnie odważy się stwierdzić, że SEO się skończyło, bo ten rok wyraźnie pokazał, że SEO to podstawa skutecznej obecności nie tylko w internecie, ale i na rynku. ",[16,36157,36158],{},"Alternatywnym lub uzupełniającym działaniem w tym wypadku są kampanie Google Ads. Jest to również rozwiązanie dla tych, którzy spóźnili się z inwestycją w SEO i chcą jak najszybciej dotrzeć do odbiorców w Google.",[16,36160,36161],{},"Content marketing – po tylu latach zapewne chcielibyśmy zdetronizowania tego króla, ale to jeszcze nie ten moment w marketingu. Dzięki wartościowym treściom, wyróżniającym się wysoką empatią, wiele firm zachowało dobre relacje ze swoimi klientami mimo lockdownu. Firmy miały szansę pokazać odbiorcom, że są z nimi, chcą ich wspierać i pomagać. Szczególnie chcę zauważyć sukces treści video, które wręcz zastępowały nam szkolenia, spotkania, konferencje. Myślę, że 2020 rok podniósł wysoko poprzeczkę w content marketingu, a odbiorcy przyzwyczaili się, że otrzymują pełnowartościowe treści, często za darmo – wystarczy się zarejestrować. Firmy, które wciąż mylą teksty reklamowe z content marketingiem, powinny porządnie przygotować się na 2021 rok, być może powiększyć zespół specjalistów ds. content marketingu, zainwestować w narzędzia i przede wszystkim nauczyć się dzielenia wiedzą, a nie tylko informacją o usłudze lub produkcie.",[16,36163,36164],{},"Dobrze dobrana komunikacja marketingowa – dla wielu firm online 2020 rok to napływ nowych klientów, z grup, które wcześniej z różnych przyczyn unikały zakupów czy usług online. Niewykluczone, że wciąż są to osoby, dla których przeniesienie się do sieci jest tymczasowe i chętnie wrócą do starych nawyków. 2021 jest więc dla firm szansą, aby zyskać zaufanie i zawalczyć o lojalność nowych użytkowników. Z pewnością warto przyjrzeć się komunikacji, obsłudze klienta, opisom i instrukcjom na stronie. Bardzo ważne będzie optymalizowanie UX strony, aby nawet początkujący użytkownik bez problemów dokonał zakupu. W grupie nowych użytkowników jest m.in. grupa osób 60+. Warto to uwzględnić w pracy nad komunikacją marketingową, w doborze kanałów, optymalizacji strony i w jakości obsługi klienta. Natomiast w przypadku również sporej grupy osób – mieszkańców małych miejscowości, kluczowa będzie praca nad jakością obsługi zakupów – szybka realizacja, niskie koszty dostawy, bogate możliwości zapoznania się z produktem w sklepie internetowym.",[16,36166,36167],{},"Spoglądając wstecz, dochodzę do wniosku, że najwięcej korzyści przynoszą stałe, sprawdzone działania i nie sposób tu wymienić wszystkiego. Co roku pojawiają się nowości, innowacje, ale w pierwszej kolejności są to rozwiązania dostępne dla największych firm, jak np. wykorzystywanie sztucznej inteligencji czy wirtualnej rzeczywistości. Małe i średnie firmy w moim odczuciu skupią się słusznie na solidnych podstawach marketingu internetowego: obecności w Google, optymalizacji strony, komunikacji z odbiorcami w social mediach i na swoim blogu.  ",[16,36169,36170,36171],{},"Anna Zalewska \u002F widoczni \u002F ",[182,36172,36175],{"href":36173,"rel":36174},"http:\u002F\u002Fwww.widoczni.com",[349],"www.widoczni.com",[220,36177,36179],{"id":36178},"niezniszczalne-seo","Niezniszczalne SEO",[16,36181,36182],{},"Nasz zespół jest zgodny — w 2021 za dużo się nie zmieni — przynajmniej jeśli chodzi o kanał działań marketingowych, jakim jest SEO. Jeśli miałbym jednak obstawić “małą rewolucję”, to najbardziej w przyszłym roku w SEO zamieszają zapytania głosowe. Trend ten nie jest nowy, natomiast jego dynamika mocno przyspieszyła w 2020 roku. Czy określiłbym to jednak rewolucją? Nie, to raczej kolejny etap “mobile friendly” – postęp wynikający ze zdominowania wyszukiwań internetowych przez urządzenia mobilne oraz powszechne “montowanie” rozwiązań umożliwiających komunikację głosową wszędzie, gdzie się da — od samochodu, przez multimedialne centra rozrywki, na lodówkach kończąc.",[16,36184,36185],{},"Jak wpłynie to na SEO?",[16,36187,36188],{},"Zmieni się rodzaj zapytań, więc i wyniki — może dojść do małego zamieszania w SERP-ach. Przykładowo — frazy longtail’owe mogą stać się popularniejsze od bardziej ogólnych słów kluczowych.",[16,36190,36191],{},"Pojawią się nowe czynniki rankingowe, więc trzeba będzie zmodyfikować sposób optymalizacji stron — dostosować go zarówno do wyszukiwań tradycyjnych, jak i głosowych.",[16,36193,36194],{},"Wzrośnie ciekawość sklepów internetowych tą tematyką i pojawi się chęć monetyzacji. Tym samym, jak grzyby po deszczu, pojawiają się nowe usługi i firmy działające w tym “nowym” obszarze — oczywiście z “…wieloletnią tradycją na rynku”.",[16,36196,36197],{},"W dalszej perspektywie zmieni się sposób poruszania po wynikach wyszukiwania oraz po samych stronach docelowych — zapewne nie w przyszłym roku, ale to kwestia czasu. W końcu ostatecznym etapem tej “małej rewolucji” — jak określiłem te zmiany na wstępie — ma być przejście ścieżki zakupowej bez patrzenia na ekran w jakiejkolwiek formie. ",[16,36199,36200],{},"Jak się na to przygotować?",[16,36202,36203],{},"Uważam, że na razie wystarczy obserwacja. O ile znaczenie wyszukiwań głosowych rośnie i będzie rosło, o tyle wpływ, jaki ten trend będzie miał na ostateczny kształt e-marketingu, może okazać się niewart zachodu — przynajmniej w perspektywie roku 2021.",[16,36205,36206,36207],{},"Jacek Smogur \u002F Verseo \u002F ",[182,36208,36211],{"href":36209,"rel":36210},"http:\u002F\u002Fwww.verseo.pl",[349],"www.verseo.pl",[220,36213,36215],{"id":36214},"podążaj-za-nowymi-potrzebami-klienta","Podążaj za nowymi potrzebami klienta",[16,36217,36218],{},"2020 rok zapewnia nam sporo ciekawych wyzwań, np. globalną epidemię. Covid-19 zmusza konsumentów do zmiany przyzwyczajeń związanych z zakupami stacjonarnymi. W związku z tym niektóre sklepy zaczęły budować swój wizerunek w sieci od zera. Natomiast całe branże muszą szybko dostosowywać się do dynamicznej sytuacji.",[16,36220,36221],{},"Zmiany wywołane koronawirusem będą długofalowe, musimy więc brać je pod uwagę podczas każdego etapu działań reklamowych. Trzeba być też wyczulonym na nowe potrzeby klientów oraz skupiać się na budowaniu świadomości marki. W Internecie głównie liczy się zaufanie kupujących i pozytywne doświadczenie po transakcji.",[16,36223,36224],{},"Jeżeli chodzi o SEO w 2021, musimy przygotować się na większą konkurencję w wynikach wyszukiwania. ",[16,36226,36227],{},"W październiku 2020 Google pokazał, jak AI zasila algorytmy wyszukiwarki.",[16,36229,36230],{},"Pod koniec tego roku sztuczna inteligencja będzie w stanie indeksować poszczególne fragmenty tekstu. Nawet gdy odpowiedź na zapytanie internauty jest gdzieś schowana w artykule, Google ją znajdzie i wyświetli w SERP. W efekcie więcej stron będzie kwalifikować się do rankingu.",[16,36232,36233],{},"Jest to logiczny rozwój strategii wyszukiwarki po wprowadzeniu BERTa, który nadal pozostaje najbardziej znaczącą aktualizacją, wprowadzoną przez Google w ostatnim czasie. Obecnie, żeby przygotować stronę do wysokich pozycji w SERP, nie możemy pominąć lejka sprzedażowego. Dogłębne zrozumienie zapytania internauty, to klucz do przygotowania trafnych treści.",[16,36235,36236],{},"Tworząc treści pod SEO, musimy przede wszystkim wyznaczyć etap lejka, dobrać frazę o odpowiedniej intencji i po tym określić potrzebę, jaką możemy zaspokoić swoim tekstem.",[16,36238,36239],{},"Ciekawe jest też, że im więcej mówimy o poznaniu intencji internauty, tym więcej potrzebujemy danych oraz analiz, aby rzeczywiście w nią trafić. Podejście Data-driven, które już jest kluczowe w SEO, będzie coraz bardziej wygrywać. Na przykład, może pomóc analiza tekstów z wysokich pozycji. W tym kierunku rozwija się SEMSTORM. Są to nasze plany na 2021.",[16,36241,36242,36243],{},"Katarzyna Ambrożewicz \u002F SEMSTORM \u002F ",[182,36244,36247],{"href":36245,"rel":36246},"http:\u002F\u002Fwww.semstorm.com\u002Fpl",[349],"www.semstorm.com\u002Fpl",[220,36249,36251],{"id":36250},"personalizacja-słowem-2021-roku","Personalizacja słowem 2021 roku",[16,36253,36254],{},"Personalizacja wszystkiego co możliwe, to według mnie słowo klucz na 2021 i kolejne lata. Rywalizacja ceną czy szybkością realizacji zamówień jest w pewnym sensie standardem, ale ile można w ten sposób walczyć? Na każdym kroku idziemy klientom na rękę, by tylko zyskać ich względy. No więc co jeszcze możemy dla nich zrobić? Możemy personalizować wszystko, co się da, tak by klient czuł, że nawet produkt wytwarzany na masową skalę został stworzony specjalnie dla niego, a my jako sprzedawcy zajmujemy się tylko tym jednym klientem. Owszem, już teraz zbieramy różne dane w cookies i próbujemy w ten sposób personalizować reklamy. Do sztucznej inteligencji jest jednak jeszcze daleko. Ale czy da się robić ręcznie personalizację na dużą skalę? Tak, bo mimo swojej unikalności, klienci mają jednak cechy wspólne. Dlatego moim pomysłem jest tu coś, co nazywam personalizacją predefiniowaną. Czyli stworzenie różnych schematów (mogą to być schematy obsługi, reklamy, komunikatów, czy nawet wyglądu całego sklepu internetowego), które wydają się dopasowane do tego jednego klienta, ale zostały zdefiniowane wcześniej, a teraz tylko podstawiamy zebrane dane i prezentujemy odbiorcy.",[16,36256,36257,36258],{},"Paweł Kępa \u002F ",[182,36259,26553],{"href":26551,"rel":36260},[349],[220,36262,36264],{"id":36263},"just-in-time-w-marketingu","„Just in time” w marketingu",[16,36266,36267],{},"Rok 2021 już teraz zapowiada się bardzo ciekawie. Przede wszystkim sytuacja epidemiologiczne spowodowała paradoksalnie znaczne ruchy w zakresie przechodzenia do Internetu. Powstała ogromna ilość sklepów internetowych, z których znaczna część popłynęła na fali. W 2021 roku pojawi się konieczność walki o dodatkowy ruch, dlatego zapowiada się całkiem spora ilość pracy dla specjalistów digital marketingu.",[16,36269,36270],{},"W prowadzonych działaniach marketingowych konieczna będzie elastyczność. Klienci oglądają każdą złotówkę z dwóch stron żeby wydawać ją mądrze na prowadzone działania. A punktów styku klientów z marką jest na tyle dużo, że można spokojnie założyć iż konieczna będzie bliska współpraca pomiędzy różnymi kanałami marketingowymi tak aby docierać do klienta tu i teraz.",[16,36272,36273],{},"Teoria „just in time” w marketingu jest szczególnie na czasie ze względu na zmiany w kierunku których idzie np. Google starając się zbliżyć do userów. Przede wszystkim BERT stał się faktem i dla niemal 100% zapytań po angielsku szuka kontekstu pomiędzy wpisywanymi pytaniami. Po drugie indeksowanie fragmentów w Google to ukłon w stronę lepszych i bardziej dokładnych wyników dla długiego ogona. Myślę, że to wstęp do coraz większej ilości zapytań głosowych kierowanych do wyszukiwarki. Po trzecie rozwój wyszukiwarki w stronę bardziej kompleksowych  i dopasowanych do kontekstu wyników to fakt. Google zapowiedziało podczas konferencji Search ON że planuje wyszukiwać relacji pomiędzy różnymi obszarami tematycznymi tak aby starać się zapewnić użytkownikowi jak najlepsze rezultaty, niejako „prognozując” co może być jeszcze przydatne w poszukiwaniu informacji.",[16,36275,36276],{},"Myślę, że dla wielu marek 2021 rok to okazja do mocniejszej eksploatacji kanału marketingowego jakim jest YouTube. Ten należący do Google projekt to druga największa wyszukiwarka świata. Google wie, że może dotrzeć nią do ludzi i zapewnić im zupełnie nowe doświadczenia czego dowodem są „Key moments in video” czyli automatycznie generowane timestampy na podstawie zawartości filmu. Uwzględniając technologię jaką mamy na wyciągnięcie ręki nie robienie marketingu video w 2021 będzie po prostu głupie.",[16,36278,36279],{},"Ostatnia zmiana, która na dobre scali specjalistów SEO z UXem to Core Web Vitals. Umówmy się – wcześniejsze zapowiedzi Google o page speed update, mobile indexing, etc. przeszły bez szumu. Sam miałem do czynienia jedynie z dwoma serwisami które straciły w momencie przejścia na mobile indexing (co wymagało zmiany koncepcji i pracy nad renderowaniem zawartości przez Googlebot Mobile).",[16,36281,36282],{},"Core Web Vitals – a w szczególności Cumulative Layout Shift – to naprawdę największa zmiana w zakresie rozumienia zawartości\u002Frozmieszczenia elementów w Google ever. Przede wszystkim znaleziono sposób na proste wyliczenie kiedy zmiany na stronie są nieinwazyjne dla użytkownika, a kiedy drastycznie obniżają jego doświadczenie. Warto także pamiętać o uczestnictwie Google w Coalition for Better Ads (betterads.org) gdzie opracowano rekomendowane formy reklamy na stronach internetowych, które nie wpływają na doświadczenie użytkownika. W przeszłości Google wykorzystywało wiedzę o tym co dobre dla innych chociażby przy okazji Page Layout Update’ów gdzie karane były strony inwazyjnie wykorzystujące banery do monetyzowania pozyskiwanego ruchu.",[16,36284,36285],{},"Ciężko zatem wskazać jeden zestaw rekomendacji dla wszystkich beneficjentów ruchu organicznego. Niemniej jednak warto:",[678,36287,36288,36291,36294,36297,36300],{},[54,36289,36290],{},"Zadbać o wskaźniki jakim jest CLS żeby ocenić layout przez pryzmat wyszukiwarki. Zmiany pod CLS wprowadzane na szybko z pewnością negatywnie wpłyną na poziom konwersji z tradycyjnych placementów reklamowych (np. reklamy above the fold które notują bardzo dobre wyniki na dużych serwisach wydawniczych).",[54,36292,36293],{},"Przeanalizować treści na swoich stronach internetowych pod kątem indeksowania fragmentów oraz poszerzania kontekstu wyszukiwania przez Google. Z punktu widzenia indeksowania fragmentów kluczowe będzie takie rozwinięcie zawartości tekstowej aby zidentyfikować i pokryć wszystkie potencjalne zapytania dotyczące oferty. Wtedy dajemy użytkownikowi odpowiedzi tu i teraz – na tacy. Z punktu widzenia poszerzania kontekstu przydatne będzie zrobienie mapy myśli powiązanych tematów. Jeżeli oferujecie konkretne produkty lub usługi warto zastanowić się jakie sytuacje poprzedzają decyzję o zakupie i zadbać o to aby takie informacje także znalazły się na stronie. Stworzycie w ten sposób lejek contentowy, który pozwoli prowadzić usera za rączkę – a także profilować go pod dodatkowe działania marketingowe.",[54,36295,36296],{},"Zacząć działania Youtube SEO – myślę, że to najlepszy moment żeby wejść w YouTube i zacząć się pozycjonować. Krótkie filmy wideo pod zawartość tekstową jaką już posiadacie to świetne rozwiązanie pod klientów którzy nie chcą czytać\u002Fnie mają czasu żeby to robić. Mnogość narzędzi analitycznych pod YouTube pozwoli Wam tak zaplanować content, aby user zyskiwał.",[54,36298,36299],{},"Zacieśniać działania cross kanałowe\u002Fcross działowe. Chodzi o to aby doprowadzić do sytuacji w której jeden kanał zasila drugi co buduje dużo większą wartość niż przepalanie budżetu bez kontaktu z innymi.",[54,36301,36302],{},"Przygotować się na to, że Google zwalnia. Jeżeli Wasz biznes działa w 100%\u002Fw znacznej części w oparciu o wyniki organiczne warto pamiętać o tym że wszystkie zmiany w Google zachodzą teraz mniej spontanicznie.",[16,36304,36305,36306],{},"Łukasz Rogala \u002F ",[182,36307,36309],{"href":35442,"rel":36308},[349],"Rogala.pro",[220,36311,36313],{"id":36312},"budowanie-reputacji-autorytetu-i-zaufania","Budowanie reputacji, autorytetu i zaufania ",[16,36315,36316],{},"Po tym, jak w większości przypadków wszelkie plany i przewidywania na 2020 rok pokrzyżowała ogólnoświatowa pandemia, przygotowanie się do działań marketingowych na rok 2021 to nie lada wyzwanie. Szczególnie dotyczy to działań w kampanii organicznej – SEO i przewidywania nieprzewidywalnej wyszukiwarki Google. ",[16,36318,36319],{},"Znaleźliśmy się w bezprecedensowej sytuacji gospodarczej, która wpływa na wszystkie gałęzie marketingu. W przypadku niektórych biznesów spowodowało to całkowite ich zamknięcie, innej części obecna sytuacja w ogóle nie dotknęła, a jeszcze inna część świętuje wręcz swój wielki powrót.",[16,36321,36322],{},"Ciężko jest wskazać jedną odpowiednią taktykę i strategię działań SEO dla wszystkich serwisów z poszczególnych branży. Kluczowym elementem będą w dalszym ciągu solidne fundamenty w prowadzeniu kampanii organicznej. Budowanie reputacji, autorytetu i zaufania oraz systematyczne tworzenie jakościowych treści nastawionych na intencje użytkowników na pewno przełożą się na poprawę wyników.",[16,36324,36325],{},"Niemniej, biorąc pod uwagę kontekstowe uczenie się robotów, mobile first indexing, ciągłe wsparcie dla publikacji za pomocą Google News, obostrzenia odnośnie YMYL, zwalczanie Fake News i dbanie pod każdym kątem o pozytywne doświadczenia użytkowników, zapowiada się kolejny rok ciężkiej pracy.",[16,36327,36328],{},"To wszystko ma jednak swoją pozytywną stronę – SEO is not Dead, a nawet wręcz przeciwnie – stanie się jednym z kluczowych kanałów digital marketingu w nadchodzącym roku i ratunkiem dla wielu stron i serwisów chcących docierać do nowych osób.",[16,36330,36331,36332],{},"Borys Bednarek \u002F Cyrek Digital \u002F ",[182,36333,36336],{"href":36334,"rel":36335},"http:\u002F\u002Fwww.cyrekdigital.com",[349],"www.cyrekdigital.com",[220,36338,36340],{"id":36339},"pozycjonowanie-lokalne","Pozycjonowanie lokalne",[16,36342,36343,36344,36347],{},"Jeżeli miałbym planować działania na przyszły rok, to na pewno dużo uwagi poświęciłbym wizytówce Google Moja Firma, jej optymalizacji i rzetelnemu prowadzeniu. Tak tej wizytówki, która wyświetla adres firmy, możesz w niej wyznaczyć trasę, przejść na stronę www, zadzwonić, wysłać wiadomość… Sytuacja w tym roku bardzo dobrze pokazała, że jest to bardzo ważny element każdej lokalnej firmy. Niebędące w internecie lub będące nisko w wynikach, tłumnie zaczęły zarządzać swoimi bezpłatnymi profilami w Google Moja Firma i je pozycjonować, walcząc tym samym o widoczność i każdego klienta. Nie muszą znać HTML, obsługi CMS, FTP czy być programistą, aby zrobić sobie wizytówkę i w jej panelu stworzyć darmową stronę ",[182,36345,10026],{"href":10024,"rel":36346},[349],". Konkurencja w lokalnych wynikach wyszukiwań też (jeszcze) nie jest duża i czasami można być na szczycie w miesiąc, czasami 3…, a na pewno 2x szybciej niż w przypadku stron internetowych, mniejszym nakładem pracy i mniejszymi kosztami (w przypadku korzystania z agencji). Dodatkowo Wg. badań Backlinków ,,w przypadku zapytań lokalnych, 42% osób wyszukujących klika wyniki w pakiecie Google Maps Pack.” co oznacza, że blisko połowa wszystkich wyszukiwań lokalnych kończy się kliknięciem w jedną z wizytówek Google. Dla porównania w 2018 roku było to około 30%. Idąc dalej, wg. badań Senuto strona na 1 pozycji w wynikach organicznych może liczyć na 39,6\u002F34,5% kliknięć (desktop\u002Fmobile). Zostawię Was z tym 😉",[16,36349,36350],{},"Moja sugestia na 2021: Jeżeli jesteś firmą lokalną np. adwokatem, dentystą, montujesz rolety, ogrodzenia lub też sklepem online z fizycznym punktem, w którym można zakupić produkty, optymalizacja wizytówki Google powinna koniecznie być Twoim celem na 2021 rok.",[16,36352,36353],{},"Spostrzeżenia: Coraz więcej firm inwestuje w optymalizację wizytówek ze względu na stosunkowo (jeszcze) niski koszt pozycjonowania, ale jeżeli ten trend się utrzyma, próg wejścia będzie rosnąć.",[16,36355,36356,36357],{},"Sebastian Żarnowski \u002F Agencja KS \u002F ",[182,36358,36361],{"href":36359,"rel":36360},"http:\u002F\u002Fwww.ks.pl",[349],"www.ks.pl",[220,36363,36365],{"id":36364},"automatyzacja-procesów-nie-tylko-marketingowych","Automatyzacja procesów – nie tylko marketingowych",[16,36367,36368],{},"Pandemia to szansa dla e-commerce. Wciąż bardzo duża grupa osób pozwala sobie na zakupy, a łatwiej w obecnej sytuacji wydawać pieniądze w sieci niż w sklepach stacjonarnych.",[16,36370,36371],{},"Powstaje bardzo dużo nowych sklepów internetowych, przez co konkurencyjność oczywiście rośnie, ale wydaje się, że jeszcze szybciej rośnie e-commercowy tort do podziału.",[16,36373,36374],{},"Trendy mają to do siebie, że wynikające z nich konsekwencje zostają często na bardzo długo lub nawet…na zawsze. Tak samo będzie z zakupami przez internet. Wg badań opublikowanych przez Bank of America, w ciągu ok. 10 tygodni (licząc do kwietnia 2020) nastąpił taki wzrost rynku e-commerce jaki był notowany przez łącznie 10 ostatnich lat. Przypadek?",[16,36376,36377],{},"Wielu nowych e-sprzedawców zastanawia się nad otwarciem punktu stacjonarnego z uwagi na dotychczasową „modę”, podczas której klient przeglądał produkty w internecie, ale odbierał w sklepie stacjonarnym. To jednak się konsekwentnie zmienia i grubo ponad połowa badanych twierdzi, że nie ma już takiej potrzeby. To efekt wielu lat budowania zaufania wśród konsumentów przez cały segment e-commerce.",[16,36379,36380],{},"Powyższe ma również wpływ na popularyzację dropshippingu, czyli posiadaniu sklepu zarówno bez stacjonarnej jednostki, jak również bez…magazynu (choćby domowego).",[16,36382,36383],{},"Mając na uwadze fakt, że większość e-klientów robi zakupy co najmniej kilka razy w roku, a konkurencja rośnie, wirtualnym sprzedawcom doradzałbym rozglądanie się za automatyzacją procesów – nie tylko marketingowych. Do tego analizy, w tym kosztu pozyskania konwersji, jak również zadbanie o bezproblemową dostawę, czyli de facto korzystanie ze sprawdzonej firmy kurierskiej.",[16,36385,36386],{},"Nie mniej istotnym jest wybór właściwej agencji SEM. Bardzo łatwo „nadziać się” na usługę mającą udawać prawdziwe pozycjonowanie, gdzie w praktyce skupia się ona głównie na optymalizacji serwisu (notabene często niepełnej). Przed wyborem firmy świadczącej usługi SEO warto zapytać ją o plan linkowania, raportowanie nie tylko pozycji, ale również prac oraz czy jest możliwość podpisania umowy na czas nieokreślony. Nie mniej istotnym jest informacja, czy jest jedna, dedykowana osoba odpowiadająca za projekt, czy jednak 15 osób z Biura Obsługi Klienta, gdzie nikt nie ma pełnej wiedzy nt. projektu.",[16,36388,36389,36390],{},"Mateusz Kozłowski \u002F ",[182,36391,36393],{"href":35462,"rel":36392},[349],"MateuszKozlowski.pl",[220,36395,36397],{"id":36396},"postaw-na-potrzeby-klienta","Postaw na potrzeby klienta",[16,36399,36400],{},"Jeżeli chodzi o moje podwórko, czyli wyszukiwarki internetowe, to moim zdaniem najważniejszym elementem strategii na 2021 rok, jest postawienie na potrzeby użytkownika. ",[16,36402,36403],{},"W maju 2021 Google zamierza wprowadzić Core Web Vitals, jako czynnik rankingowy. To kolejny krok w ulepszaniu wyszukiwarki, która dąży do maksymalnej wygody użytkowników. Właściciele firm powinni dbać nie tylko o szybkość, ale także o sposób ładowania strony.",[16,36405,36406],{},"Dziś nie wystarczy być tylko na pierwszym miejscu. Podstawą każdej strategii działania w wyszukiwarkach powinno być wspomaganie użytkowników w realizacji ich celów. Optymalizacja doświadczenia użytkownika już na poziomie wyników wyszukiwania staje się kluczowa. Treści wyników oraz strony docelowe muszą być zaplanowane pod kątem celów biznesowych, dopiero wtedy obecność w Google daje zadowalające efekty. ",[16,36408,36409],{},"Dodatkowo obecna sytuacja na świecie całkowicie zmieniła zasady gry w wielu branżach. Efektem tego jest coraz większa konkurencja w wyszukiwarkach. Dzięki ogromnej dynamice wzrostu sektora e-commerce kupujący zaczynają zmieniać swoje przyzwyczajenia. To już jest pewne, że w niedalekiej przyszłości większość zakupów będzie obsługiwana przez sklepy internetowe.",[16,36411,36412],{},"Rok 2021 może być najlepszym okresem dla wszystkich, którzy sprzedają przez internet. Oczywiście dla tych inwestujących w online.",[16,36414,36415,36416],{},"Maciej Cherubin \u002F Octamedia \u002F ",[182,36417,36420],{"href":36418,"rel":36419},"http:\u002F\u002Fwww.octamedia.pl",[349],"www.octamedia.pl",[220,36422,36424],{"id":36423},"poznaj-swojego-klienta","Poznaj swojego klienta",[16,36426,36427],{},"Jak tworzyć content w 2021 roku? Pandemia COVID-19 nie odpuszcza, więc zamiast powielać sprawdzone od lat schematy, trzeba jeszcze bardziej otworzyć się na odbiorców, czyli potencjalnych klientów Twoich produktów i usług. W content marketingu możesz to zrobić m.in. przez: ",[16,36429,36430],{},"– personalizację treści, ",[16,36432,36433],{},"–  empatyzację treści,  ",[16,36435,36436],{},"– skuteczność treści.",[16,36438,36439],{},"Przepis na dobry content w teorii (ale tylko w teorii!) jest prosty. Jak najlepiej poznaj swojego klienta, dowiedz się: co myśli i czuje, co widzi, co mówi i robi oraz co słyszy. Jakie pragnienia ma Twój klient, a jakie ma obawy? Pokaż, że o nich wiesz. Pisz językiem empatii. Odpowiadaj na realne potrzeby odbiorcy i bądź w tym skuteczny.",[16,36441,36442],{},"Powodzenia! ",[16,36444,36445,36446],{},"Agnieszka Gałczyńska \u002F More Bananas \u002F ",[182,36447,36450],{"href":36448,"rel":36449},"http:\u002F\u002Fwww.morebananas.pl",[349],"www.morebananas.pl",[220,36452,36454],{"id":36453},"wybieraj-skuteczne-i-przetestowane-rozwiązania","Wybieraj skuteczne i przetestowane rozwiązania",[16,36456,36457],{},"Rok 2020 nie był rewolucją w marketingu, doświadczyliśmy jedynie przyspieszenia przemian, które zachodzą od wielu lat na korzyść marketingu internetowego.",[16,36459,36460],{},"Postępująca digitalizacja niemal każdego obszaru naszego życia już od dawna stawia działania online jako jedne z najefektywniejszych, najłatwiejszych do zmierzenia i zoptymalizowania.",[16,36462,36463],{},"ATL nie nadąża za nowymi trendami i przyzwyczajeniami coraz bardziej świadomych klientów, którzy oczekują personalizacji oraz perfekcyjnego dopasowanego komunikatu i wartości stojących za produktem i marką. Coraz częściej masowy przekaz jest uznawany za spam i element, który należy w życiu codziennym minimalizować, aby cieszyć się tym co sami świadomie wybieramy.",[16,36465,36466],{},"Wielokrotnie przekonaliśmy się jaką wagę ma przemyślana strategia, dobrze dopasowane kanały oraz dotarcie do klienta w odpowiednim momencie. W 2021 świetnie sprawdzą się szybkie, trafne i elastyczne reklamy Google Ads z całym przekrojem swych form. Ich doskonałym wsparciem będą działania w Social Media, od Facebooka i Instagrama począwszy, na LinkedIn skończywszy. Oprócz szybkości reakcji ważne jest bezpieczeństwo i dobry balans finansowy dla reklamodawcy. Dlatego fundament powinno stanowić dobre pozycjonowanie. W większości przypadków to właśnie ten kanał sprzedaje najefektywniej i jest niezależny od budżetów przeznaczanych na reklamy płatne. Kiedy uzyskamy widoczność, ruch, świadomość marki oraz sprzedaż koniecznie należy te elementy dalej pielęgnować. Z pomocą przychodzi AI, uczenie maszynowe i marketing automation – w ten sposób możemy dążyć do perfekcji w dobie silnie rosnącej konkurencyjności.",[16,36468,36469],{},"W 2021 podstawą jest bezpieczeństwo, a to zyskamy dzięki dywersyfikacji kanałów dotarcia do klientów. W 2021 nie ma czasu na pomyłki i półśrodki więc doinwestowany media plan to podstawa sukcesu. W 2021  mądrze wybieraj skuteczne i przetestowane rozwiązania, które zostaną terminowo i prawidłowo wdrożone.",[16,36471,36472],{},"Wówczas 2021 będzie dla ciebie przełomowy, ponieważ czas szybkich przemian to czas kiedy najszybciej można wyprzedzić konkurencję i zyskać na lata bezpieczny dystans.",[16,36474,36475,36476],{},"Michał Tomczak \u002F SEMPIRE \u002F ",[182,36477,36480],{"href":36478,"rel":36479},"http:\u002F\u002Fwww.sempire.pl",[349],"www.sempire.pl",[220,36482,36484],{"id":36483},"rok-2021-będzie-stać-pod-znakiem-ecommerce","Rok 2021 będzie stać pod znakiem ecommerce",[16,36486,36487],{},"Rok 2020 nie był taki, jak byśmy się tego spodziewali. W tym roku sytuacja związana z COVID-19 i kolejnymi wprowadzanymi restrykcjami wymagała od wielu przedsiębiorców szybkich, a przede wszystkim pewnych działań, do których zaliczyć możemy m.in. przeniesienie biznesu do sieci lub rozszerzenie działań, opierających się właśnie o Internet. W 2021 roku z pewnością trend się nie odwróci, a obecność firmy w Internecie będzie już koniecznym minimum. Rok 2021 będzie stać pod znakiem ecommerce, możemy się więc spodziewać dynamicznego wzrostu ilości sklepów Internetowych, które będą konkurować zarówno w reklamach płatnych, jak i wynikach organicznych Google. Planując przeniesienie biznesu do sieci (bez względu na branżę), z pewnością nie obejdzie się bez pozycjonowania, inwestycji w kampanie Google Ads oraz współpracy z dużymi platformami sprzedażowymi.",[16,36489,36490,36491],{},"Adrian Michalski \u002F Widzialni.pl \u002F ",[182,36492,36495],{"href":36493,"rel":36494},"http:\u002F\u002Fwww.widzialni.pl",[349],"www.widzialni.pl",[220,36497,36499],{"id":36498},"rozwój-możliwości-marketingowych-w-kanałach-wcześniej-niedostępnych","Rozwój możliwości marketingowych w kanałach wcześniej niedostępnych",[16,36501,36502],{},"Rok 2021 będzie niezwykły – przyspieszona przez pandemię transformacja cyfrowa sprawia, że zaobserwujemy duże przepływy budżetów z „dawnych” form na rzecz internetu. Przykładowo marketerzy będą zastanawiać się jak efektywnie przenieść budżet marketingowy z targów na działania interaktywne.",[16,36504,36505],{},"Planując działania marketingowe w nadchodzącym roku trzeba będzie wziąć pod uwagę zmiany zachowań potencjalnych klientów, a także zmiany zachowań społecznych – dla nabywców naszych dóbr i usług co innego będzie stanowiło ważne doświadczenie społeczne.",[16,36507,36508],{},"Jeśli chodzi o same media i formy reklamy to bardzo wyraźne są następujące trendy:",[678,36510,36511,36514,36517,36520,36523,36526,36529,36532,36535,36538],{},[54,36512,36513],{},"Być jak najbliżej klienta – zarówno pod kątem fizycznym (IoT – voice search) jak i ideologicznym (narzędzia i rozwiązania przezroczyste dla klienta) – otaczanie klienta",[54,36515,36516],{},"Rosnąca popularność wykorzystanie transmisji live, video i voice (podcasty)",[54,36518,36519],{},"W przypadku B2B – postępujące wykorzystanie ABM (account based marketingu)",[54,36521,36522],{},"Zatarcie granic pomiędzy offline i online (omnichannel)",[54,36524,36525],{},"Jeszcze większy rozwój marketplace’ów",[54,36527,36528],{},"Większe wykorzystanie BIG DATA",[54,36530,36531],{},"Koncentracja na Użytkowniku w przypadku systemów analitycznych (no cookies, Google GA4)",[54,36533,36534],{},"Szybkość: działania strony, ładowania aplikacji, dostawy (same day delivery) – ma być szybko i prosto.",[54,36536,36537],{},"Chatboty",[54,36539,36540],{},"Mobile Only",[16,36542,36543],{},"Z całą pewnością będziemy obserwować rozwój możliwości marketingowych w kanałach wcześniej niedostępnych – należy być czujnym i wypatrywać okazji.",[16,36545,36546,36547],{},"Wojciech Szymański\u002F Ideo Force \u002F",[182,36548,36551],{"href":36549,"rel":36550},"http:\u002F\u002Fwww.ideoforce.pl",[349],"www.ideoforce.pl",[220,36553,36555],{"id":36554},"uważność-korzyść-i-marketing-holistyczny","Uważność, korzyść i marketing holistyczny",[16,36557,36558],{},"Sukcesem w 2021 roku będzie zorganizowanie spotkania na żywo, a nie na zoomie – mam ogromną nadzieję, że tak będzie!",[16,36560,36561],{},"A zupełnie na serio, mój tip na 2021 to uważność, korzyść i marketing holistyczny.",[16,36563,36564],{},"Uważność na to, w jaki sposób kreujemy głos marki i czy nie jesteśmy zbyt mocno oderwani od ziemi jak reklama Apartu, która została pięknie skomentowana przez Klub Komediowy. A może właśnie wręcz przeciwnie – chcemy na chwilę przenieść naszego odbiorcę w bajkowy świat bez maseczek?",[16,36566,36567],{},"Korzyść, ponieważ to ona musi być widoczna w ciągu pierwszych kilku sekund. Wciąż jednym z pierwszych spostrzeżeń, które widzę u firm, które przychodzą do Owocnych jest zbyt wiele o sobie, zbyt mało o tym, co zyskują lub unikną inni, jeśli zdecydują się na współpracę\u002Fzakup. W 2021 ten czynnik może być jeszcze bardziej decydujący.",[16,36569,36570],{},"Marketing holistyczny, choć nie jest nowym określeniem, z roku na rok jest coraz ważniejszy – liczy się klient i relacja, jaką tworzymy, wraz z planem A, B, C i D, które musimy koniecznie przygotować w wymagających czasach, oswajających obecność niepewności w życiu codziennym.",[16,36572,36573],{},"2021 postawi poprzeczkę niżej, zamiast wyżej: jednak tym razem, zamiast przeskoczenia, będziemy musieli zagrać w limbo w świecie online. 🙂",[16,36575,36576,36577],{},"Adrianna Promis \u002F Owocni \u002F ",[182,36578,36581],{"href":36579,"rel":36580},"http:\u002F\u002Fwww.owocni.pl",[349],"www.owocni.pl",[220,36583,36585],{"id":36584},"warto-zainwestować-w-stabilne-i-długoterminowe-działania","Warto zainwestować w stabilne i długoterminowe działania ",[16,36587,36588],{},"Mówiąc o marketingu muszę zacząć od zmieniających się oczekiwań i potrzeb konsumentów. Zmieniają się ich przyzwyczajenia, obawy, priorytety. Już ten rok pokazał nam jak szybko trzeba zmieniać swoje strategie i dostosowywać produkty i usługi do zmieniającego się otoczenia. Kolejny rok będzie kontynuacją dużego skupienia się na potrzebach konsumentów w działach marketingu. Trzeba się więc zastanowić nad tym, jak klienci będą szukać naszych produktów i usług i czy w ogóle będą ich jeszcze potrzebować. ",[16,36590,36591],{},"Nie jest zagadką że królować będzie marketing internetowy. Wiele biznesów przeniosło lub zintensyfikowało swoją działalność online – dla konsumentów oznacza to większy wybór ale dla wspomnianych biznesów większą konkurencję na rynku i konieczność większych wydatków na online marketing. Na pewno warto już teraz zainwestować w działania długoterminowe, takie jak SEO, dostosowanie strony do użytkowników, tworzenie treści (też w ramach procesu SEO). Trzeba mieć na uwadze to, że reklamy PPC, niezależnie czy jest to Google Ads czy FB Ads, będą prawdopodobnie miały wyższe stawki przez wspomniane zwiększenie konkurencji. Dlatego lepiej postawić na długoterminowe i bardziej stabilne działania. ",[16,36593,36594,36595],{},"Kasia Zielosko \u002F Delante \u002F ",[182,36596,36599],{"href":36597,"rel":36598},"http:\u002F\u002Fwww.delante.pl",[349],"www.delante.pl",[220,36601,36603],{"id":36602},"lepsze-dostosowanie-biznesu-do-sprzedaży-i-reklamy-w-sieci","Lepsze dostosowanie biznesu do sprzedaży i reklamy w sieci.",[16,36605,36606],{},"Ze względu na pandemię, wiele firm zastanawia się co przyniosą kolejne miesiące. Przyzwyczajenia konsumentów, którzy w konsekwencji izolacji społecznej częściej robią zakupy w sieci, utrwalają się. Oznacza to, że większość z nich po ustabilizowaniu sytuacji nadal będzie zainteresowana zakupami on-line (w części z nich zachowania te nie powrócą już do poprzedniego stanu). Dlatego zamiast zastanawiać się kiedy wszystko wróci do normy, pomyśleć nad lepszym dostosowaniem swojego biznesu do sprzedaży, bądź reklamy w sieci.",[16,36608,36609],{},"Potencjalni klienci często korzystają ze „społecznościówek” i wyszukiwarki Google, dlatego pozycjonowanie może okazać się znacznie bardziej konkurencyjne, a reklama droższa.",[16,36611,36612],{},"Z uwagi na spory ruch w sieci duże agencje SEO, jak i mniejsze firmy powinny ostrożniej prowadzić swoje działania SEO i zaopatrzyć się w dokładny i korzystny cenowo system do sprawdzania pozycji, jednym z najpopularniejszych jest WebPozycja.pl.",[16,36614,36615,36616],{},"Łukasz Kozłowski \u002F WebPozycja \u002F ",[182,36617,36620],{"href":36618,"rel":36619},"http:\u002F\u002Fwww.webpozycja.pl",[349],"www.WebPozycja.pl",[220,36622,36624],{"id":36623},"nowe-nawyki-przetrwają-dłużej","Nowe nawyki przetrwają dłużej",[16,36626,36627],{},"Wszyscy wiemy co obecnie odbija największe piętno na zmianie zachowania użytkowników — to pandemia i jej reperkusje. Nowe nawyki i przyzwyczajenia ukształtowane w czasie obecnego kryzysu przetrwają znacznie dłużej, trwale zmieniając wartości, postawy i zachowania.",[16,36629,36630],{},"Konsumenci przeszli jeszcze bardziej ze świata offline do online. To już nie tylko zakupy i rozrywka, ale coraz bardziej nauka czy ćwiczenia przed telewizorem. Na pewno w dalszym ciągu głównymi kanałami, które trzeba wykorzystywać pod względem reklamowym są social media (Facebook, Instagram, TikTok) oraz wyniki wyszukiwania (tak organiczne jak i płatne Google Ads).",[16,36632,36633],{},"Jako sprzedawca internetowy musisz reagować też na zmiany generacyjne, powinieneś zauważyć, że coraz więcej użytkowników internetowych pochodzi z generacji Z. Może to dobry moment, żeby zastanowić się nad wykorzystaniem TikToka, żeby dotrzeć do młodszych odbiorców (w końcu nawet sam prezes wygłaszał tam swoje orędzie).",[16,36635,36636],{},"Kolejną istotną kwestią, o której powinni pomyśleć sprzedawcy internetowi są chatboty. Dzięki sztucznej inteligencji (AI) i uczeniu maszynowemu, chatboty stają się coraz bardziej przydatnym narzędziem i obsługują coraz bardziej złożone polecenia.",[16,36638,36639],{},"Kluczowe w marketingu internetowym są również testy A\u002FB i sprawdzenia co działa na naszych użytkowników. Sekretem udanego testowania jest utrzymanie dobrze zorganizowanego procesu – pozwoli Ci on na ciągłą poprawę testów A\u002FB. Stwórz plan działania, ustal terminy i tego się trzymaj. Pozostań jednak elastyczny i zmieniaj plan, jeśli to konieczne. ",[16,36641,36642,36643],{},"Paweł Ogonowski \u002F Conversion \u002F ",[182,36644,36647],{"href":36645,"rel":36646},"http:\u002F\u002Fwww.conversion.pl",[349],"www.conversion.pl",[12,36649,36651],{"id":36650},"praca-u-podstaw-i-odgruzowywanie","Praca u podstaw i odgruzowywanie",[16,36653,36654],{},"Po szalonym 2020 na pewno wiele firm obudzi się w dziwnej rzeczywistości. Nietypowy styl pracy i rzucanie się na gaszenie pożarów, a nie zaplanowane i systematyczne działanie dają na sam koniec spory bałagan. Dlatego moja szklana kula mówi, że w 2021 najlepsze efekty przyniesie powrót do korzeni: solidne naprawianie stron i sklepów w oparciu o znane już zasady optymalizacji od Google. Wymagające prace z js\u002Fcss pomogą przyspieszyć ładowanie się stron i może wreszcie czas na „nowoczesne” czyli znane nam od lat formaty obrazków? Wdrożenie Google Analytics 4 pozwoli dogonić obecne trendy w analityce i ułatwić sobie życie. W Google Ads – porządki dotyczące treści reklam, ustawień automatyzacji czy powiększanie zasięgów związane z, mam nadzieje, rosnącymi budżetami.",[16,36656,36657],{},"Budżety też się mogą zmienić, bo skoro część kryzysu wynikała z faktu, ze ludzie przestali kupować niepotrzebne im rzeczy to prędzej czy później dotknie to marketing. Stąd wróżę mniejsze wzrosty klientów wśród firm, które z jakichś nieznanych mi powodów nie chcą pokazywać klientom co robią na ich kontach czy z ich linkami. Warto postawić na transparentność.",[16,36659,36660],{},"I na koniec: Jeśli nie przespałeś content marketingu w SEO to pewnie masz sporo artykułów straszących starymi datami w Google. Podpowiem, że tak jak remarketingiem taniej odzyskujesz konwersje od odwiedzających Cię wcześniej użytkowników niż pozyskujesz nowych to tutaj taniej będzie odnowić te artykuły niż pisać nowe. Uwzględnij content recycling w planie redakcyjnym.",[16,36662,36663,36664],{},"Krzysztof Marzec \u002F ",[182,36665,25478],{"href":35530,"rel":36666},[349],[220,36668,818],{"id":817},[16,36670,36671],{},[224,36672,36673],{},"Oto najważniejsze wnioski na rok 2021 wybrane z wypowiedzi marketerów:",[51,36675,36676,36679,36682,36685,36688,36691,36694,36697,36700],{},[54,36677,36678],{},"marketing internetowy, sklepy online, działania online — wszystko ONLINE ! 😉",[54,36680,36681],{},"nawet mniejsze firmy przechodzą z offline do online, zatem warto postawić na pozycjonowanie lokalne",[54,36683,36684],{},"zwiększy się popularność content marketingu",[54,36686,36687],{},"jakość treści będzie podstawą w pozycjonowaniu SEO",[54,36689,36690],{},"tworzenie czegoś nowego, wyczucie czego nie ma jeszcze na rynku, eksperymentowanie, ale w branży online",[54,36692,36693],{},"dokładna analiza, wyciąganie wniosków i jasne strategie — PRZEMYŚLANE DZIAŁANIA",[54,36695,36696],{},"automatyzacja, sztuczna inteligencja",[54,36698,36699],{},"niezniszczalne pozycjonowanie, Google ADS, Facebook ADS, prosta i dopasowana do odbiorcy komunikacja",[54,36701,36702],{},"poznaj swojego klienta i podążaj za jego potrzebami",{"title":34,"searchDepth":190,"depth":190,"links":36704},[36705,36706,36707,36708,36709,36710,36711,36712,36713,36714,36715,36716,36717,36718,36719,36720,36721,36722,36723,36724,36725,36726,36727,36728,36729,36730,36731,36732,36733,36734,36735,36736,36737,36738,36739,36740,36741,36742,36743,36744,36745,36746],{"id":35535,"depth":359,"text":35536},{"id":35553,"depth":359,"text":35554},{"id":35574,"depth":359,"text":35575},{"id":35592,"depth":359,"text":35593},{"id":35619,"depth":359,"text":35620},{"id":35649,"depth":359,"text":35650},{"id":35664,"depth":359,"text":35665},{"id":35692,"depth":359,"text":35693},{"id":35719,"depth":359,"text":35720},{"id":35752,"depth":359,"text":35753},{"id":35782,"depth":359,"text":35783},{"id":35797,"depth":359,"text":35798},{"id":35812,"depth":359,"text":35813},{"id":35848,"depth":359,"text":35849},{"id":35863,"depth":359,"text":35864},{"id":35905,"depth":359,"text":35906},{"id":35926,"depth":359,"text":35927},{"id":35950,"depth":359,"text":35951},{"id":35972,"depth":359,"text":35973},{"id":35998,"depth":359,"text":35999},{"id":36018,"depth":359,"text":36019},{"id":36071,"depth":359,"text":36072},{"id":36100,"depth":359,"text":36101},{"id":36124,"depth":359,"text":36125},{"id":36148,"depth":359,"text":36149},{"id":36178,"depth":359,"text":36179},{"id":36214,"depth":359,"text":36215},{"id":36250,"depth":359,"text":36251},{"id":36263,"depth":359,"text":36264},{"id":36312,"depth":359,"text":36313},{"id":36339,"depth":359,"text":36340},{"id":36364,"depth":359,"text":36365},{"id":36396,"depth":359,"text":36397},{"id":36423,"depth":359,"text":36424},{"id":36453,"depth":359,"text":36454},{"id":36483,"depth":359,"text":36484},{"id":36498,"depth":359,"text":36499},{"id":36554,"depth":359,"text":36555},{"id":36584,"depth":359,"text":36585},{"id":36602,"depth":359,"text":36603},{"id":36623,"depth":359,"text":36624},{"id":36650,"depth":190,"text":36651,"children":36747},[36748],{"id":817,"depth":359,"text":818},"2020-11-30","2020 roku zaskoczył wszystkich. Nasze plany i działania musiały się radykalnie zmienić i dostosować do innej rzeczywistości. Jednak cała sytuacja pozwoliła nam na nowo spojrzeć na branżę. Zmiany dotyc","\u002Fblog\u002Fimages\u002Fjakie-beda-trendy-w-marketingu-2021.png",{},"\u002Fblog\u002Fjakie-beda-trendy-w-marketingu-2021","54 min czytania",{"title":35240,"description":36750},"blog\u002Fjakie-beda-trendy-w-marketingu-2021","nmdVmP62qie-ZGc7BVeWgdI9IHkpuFS9vbRb_e4-aso",{"id":36759,"title":36760,"author":377,"body":36761,"category":1313,"coverStyle":197,"date":36804,"description":36805,"excerpt":197,"extension":200,"image":36806,"meta":36807,"navigation":203,"path":36808,"readTime":370,"seo":36809,"seoDescription":197,"stem":36810,"__hash__":36811},"blog\u002Fblog\u002Fblack-friday-w-linkhouse-ponad-2200-portali-25-75-taniej.md","Black Friday w Linkhouse — ponad 2200 portali 25% — 75% taniej",{"type":9,"value":36762,"toc":36800},[36763,36766,36771,36777,36781,36784,36789,36793],[16,36764,36765],{},"W Bazie Ofert pojawił się nowy filtr – Oferty Black Friday & Cyber Monday:",[16,36767,36768],{},[32,36769],{"alt":34,"src":36770},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FOferty-na-Black-Friday-i-Cyber-Monday-w-Linkhouse.png",[16,36772,36773,36774,284],{},"Po jego wybraniu znajdziecie przygotowane przez naszych Wydawców promocje na artykuły sponsorowane i inne formy linkowania. W tym roku ",[224,36775,36776],{},"wymogiem, który należało spełnić aby dodać ofertę do zestawienia było ustawienie co najmniej 25% zniżki",[220,36778,36780],{"id":36779},"tak-wszystkie-oferty-promocyjne-na-black-friday-obejmują-minimum-25-rabatu","Tak – wszystkie oferty promocyjne na Black Friday obejmują MINIMUM 25% rabatu!",[16,36782,36783],{},"Wielu wydawców poszło dalej, dzięki czemu zniżki sięgają aż… 75%.",[16,36785,36786],{},[32,36787],{"alt":34,"src":36788},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FPrzykladowe-oferty-Linkhouse-black-friday.png",[12,36790,36792],{"id":36791},"do-kiedy-można-skorzystać-ze-specjalnych-ofert","Do kiedy można skorzystać ze specjalnych ofert?",[16,36794,36795,36796,36799],{},"Promocje będą dostępne do końca dnia w poniedziałek, 30 listopada, ",[224,36797,36798],{},"jednak ich największa ilość – ponad 2200 portali – przypada na piątek",". Warto się pospieszyć.",{"title":34,"searchDepth":190,"depth":190,"links":36801},[36802,36803],{"id":36779,"depth":359,"text":36780},{"id":36791,"depth":190,"text":36792},"2020-11-27","W Bazie Ofert pojawił się nowy filtr – Oferty Black Friday & Cyber Monday: Po jego wybraniu znajdziecie przygotowane przez naszych Wydawców promocje na artykuły sponsorowane i inne formy lin","\u002Fblog\u002Fimages\u002Fblack-friday-w-linkhouse-ponad-2200-portali-25-75-taniej.png",{},"\u002Fblog\u002Fblack-friday-w-linkhouse-ponad-2200-portali-25-75-taniej",{"title":36760,"description":36805},"blog\u002Fblack-friday-w-linkhouse-ponad-2200-portali-25-75-taniej","5HY2apY4LteRk7VGWdQ-I6lvcfIlgCP4UotXsODZL08",{"id":36813,"title":36814,"author":377,"body":36815,"category":852,"coverStyle":197,"date":37026,"description":37027,"excerpt":197,"extension":200,"image":37028,"meta":37029,"navigation":203,"path":37030,"readTime":858,"seo":37031,"seoDescription":197,"stem":37032,"__hash__":37033},"blog\u002Fblog\u002Fmodul-projekty-wyjasniony-od-a-do-z.md","Moduł Projekty: wyjaśniony od A do Z",{"type":9,"value":36816,"toc":37015},[36817,36820,36824,36837,36843,36847,36854,36857,36862,36866,36869,36875,36880,36883,36891,36902,36907,36913,36916,36920,36925,36930,36933,36955,36958,36963,36968,36972,36979,36984,36988,36994,36999,37002,37004,37007,37010],[16,36818,36819],{},"Jeśli jesteś posiadaczem jednej, konkretnej strony to sprawa linkbuildingu jest znacznie prostsza. Twoje działania polegają głównie na wyszukiwaniu nowych miejsc do linkowania i kupowania kolejnych publikacji. Sytuacja zaczyna komplikować się, gdy tych stron jest znacznie więcej lub chcesz stworzyć wiele kampanii. Wtedy niezbędna staje się świetna organizacja pracy oraz uporządkowanie danych na temat wszystkich Twoich projektów w jednym miejscu. Właśnie do tego służy moduł Projekty. Oto jak wykorzystać go efektywnie od A-Z!",[12,36821,36823],{"id":36822},"gdzie-znajdziesz-moduł-projekty","Gdzie znajdziesz moduł Projekty?",[16,36825,36826,36827,36829,36830,36833,36834,227],{},"Po zalogowaniu do panelu zostaniesz przeniesiony automatycznie do ",[224,36828,21177],{},". Z tego modułu, do Projektów przejdziesz szybko, klikając w zakładkę ",[224,36831,36832],{},"Reklamodawca",". Właśnie tam, pomiędzy Zleceniami a Biblioteką Tekstów znajdziesz moduł ",[224,36835,36836],{},"Projekty.",[16,36838,36839],{},[182,36840,36841],{"href":36841,"rel":36842},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FProjekty.mp4",[349],[12,36844,36846],{"id":36845},"tworzenie-projektu","Tworzenie projektu",[16,36848,36849,36850,36853],{},"Stworzenie projektu jest dziecinnie proste! Wystarczy nacisnąć zielony przycisk ",[224,36851,36852],{},"Dodaj projekt",". Następnie podaj nazwę projektu, stronę, której będzie dotyczył, wybierz cel oraz dodaj krótki opis. Dzięki temu wszystkie informacje na temat działań, w obrębie konkretnej kampanii będą w jednym miejscu! ",[16,36855,36856],{},"Po dodaniu nowego projektu możesz edytować go w każdej chwili, przypisać do konkretnej grupy oraz zamknąć go, gdy zostanie zakończony. ",[16,36858,36859],{},[32,36860],{"alt":34,"src":36861},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1604916895425-1024x497.png",[12,36863,36865],{"id":36864},"wyszukiwanie-projektu","Wyszukiwanie projektu",[16,36867,36868],{},"W panelu możesz wyszukać konkretny projekt lub filtrować go po kosztach. Linkhouse oferuje stały, bezpłatny dostęp do aktywności i parametrów Twoich linków. Możesz śledzić także całkowity koszt netto danego projektu. ",[16,36870,36871,36872,284],{},"Masz również dostęp do zamkniętych już projektów, dzięki czemu możesz porównywać wyniki z bieżącymi kampaniami. Nie musisz szukać statystyk w wysłanych mailach, czy dokumentach zapisanych na komputerze — wystarczy kliknąć ",[224,36873,36874],{},"Zamknięte projekty",[16,36876,36877],{},[32,36878],{"alt":34,"src":36879},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1605020447620.png",[16,36881,36882],{},"Po zarejestrowaniu się na platformę Linkhouse możesz również w prosty sposób eksportować dotychczasowe linkowania. Dzięki tej funkcji masz możliwość zorganizowania ich w wygodniejszej formie i przypisania do kampanii kontynuowanej już na platformie Linkhouse. Wszystkie dane masz pod ręką w obrębie jednego projektu!",[220,36884,36886],{"id":36885},"jak-zaimportować-linki-pozyskane-poza-platformą-linkhouse",[182,36887,36890],{"href":36888,"rel":36889},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-i-dlaczego-przeniesc-swoje-projekty-do-linkhouse\u002F",[349],"Jak zaimportować linki pozyskane poza platformą Linkhouse?",[16,36892,36893,36894,36897,36898,36901],{},"Po dodaniu nowego projektu kliknij w ikonę ",[224,36895,36896],{},"Zobacz szczegóły projektu",". Zostaniesz przeniesiony do edycji i tam ",[224,36899,36900],{},"pod napisem Akcje znajdziesz ikonę",", która pozwoli Ci zaimportować linki spoza Linkhouse. Po co importować linki? Możesz wtedy swobodnie dodawać je do wykresu projektu, czy odfiltrować podczas szukania nowych portali. Oczywiście masz także stały dostęp do monitoringu aktywności linków, czy śledzenia kosztów.",[16,36903,36904],{},[32,36905],{"alt":34,"src":36906},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1605007184598.png",[16,36908,36909],{},[182,36910,36911],{"href":36911,"rel":36912},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FImportowanie-linkow-.mp4",[349],[16,36914,36915],{},"Wszystkie informacje i statystyki na temat każdego projektów możesz eksportować prosto z panelu Linkhouse do Twojego komputera! ",[12,36917,36919],{"id":36918},"analiza-statystyk","Analiza statystyk",[16,36921,36922,36923,284],{},"W celu sprawdzenia statystyk danego projektu należy kliknąć ikonę ",[224,36924,36896],{},[16,36926,36927],{},[32,36928],{"alt":34,"src":36929},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1605168092670.png",[16,36931,36932],{},"W panelu znajdziesz dane pochodzące ze stron: ",[51,36934,36935,36940,36945,36950],{},[54,36936,36937,36939],{},[224,36938,1405],{}," (Domain Rating, Reffering Domains, i Backlinks) – to dane, które informują o ilości domen odsyłających do konkretnego linku, czy backlinków. Domain Rating to także informacja o jakości domeny. Dane pochodzące z Ahrefs pomogą Ci zatem stwierdzić, jak dużo linków udało się pozyskać oraz czy linkowania są jakościowe.",[54,36941,36942,36944],{},[224,36943,31081],{}," (Trust Flow, Citation Flow, Referring Domains i External Backlinks) – Trust Flow reprezentuje jakość linków prowadzących do Twojej strony, za to Citation Flow odzwierciedla tylko ich ilość, nie dbając o to, czy linkowanie jest jakościowe. Zatem pożądanym wynikiem jest wyższy poziom Trust Flow. Te dane, podobnie jak pochodzące z Ahrefs, pomogą Ci ocenić samą jakość linkowania, a co za tym idzie — rankować coraz wyżej!",[54,36946,36947,36949],{},[224,36948,6291],{}," (Liczba Fraz, Widoczność) – Te informacje pokazują Ci, jak wypadasz na tle konkurencji. Możesz sprawdzić, ile fraz znajduje się w TOP3, TOP10 oraz TOP50 wyszukiwań. ",[54,36951,36952,36954],{},[224,36953,17620],{}," (Widoczność) – widoczność jest pojęciem szerszym niż sam ruch na stronie. Ta informacja mówi nam, dla jak szerokiej publiczności widoczna jest nasza strona.",[16,36956,36957],{},"Oto jak wyglądają przykładowe dane na stronie Linkhouse:",[16,36959,36960],{},[32,36961],{"alt":34,"src":36962},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FScreenshot-2020-11-10T171757.995-1-1024x412.png",[16,36964,36965],{},[32,36966],{"alt":34,"src":36967},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002FScreenshot-2020-11-10T171656.042-1-1024x240.png",[12,36969,36971],{"id":36970},"dodawanie-notatek","Dodawanie notatek",[16,36973,36974,36975,36978],{},"Możesz również na bieżąco dodawać notatki do projektów. Dzięki temu będziesz miał pod ręką całą historię danej kampanii. Wystarczy, że pod wykresem klikniesz ikonę ",[224,36976,36977],{},"Dodaj notatkę",". Tam wprowadzisz tekst oraz wybierzesz datę. Pomoże to utrzymać porządek w Twoich notatkach, które dodatkowo będą dostępne w panelu Linkhouse.",[16,36980,36981],{},[32,36982],{"alt":34,"src":36983},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1605170465107-1024x461.png",[12,36985,36987],{"id":36986},"dodawanie-zleceń","Dodawanie zleceń",[16,36989,36990,36991,284],{},"W opcjach szczegółowych możesz także dodać zlecenie do konkretnego projektu. Przewiń stronę ze szczegółami zlecenia do końca i tam zobaczysz opcję ",[224,36992,36993],{},"Filtrowanie zleceń",[16,36995,36996],{},[32,36997],{"alt":34,"src":36998},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002Fscreely-1605169787852-1024x202.png",[16,37000,37001],{},"Możesz filtrować zlecenia, wybierając konkretne daty. Istnieje także opcja dodawania ich do wybranego projektu — wystarczy wyszukać w tych istniejących już zleceniach na platformie Linkhouse. ",[12,37003,818],{"id":817},[16,37005,37006],{},"Moduł Projekty idealnie nadaje się, gdy obsługujesz więcej niż jedną stronę lub chcesz stworzyć całe kampanie! Swoje zamówienia na platformie możesz przypisać pod konkretne projekty, a następnie tworzyć z nich większe subprojekty. ",[16,37008,37009],{},"Dzięki temu modułowi utrzymasz porządek w swoich kampaniach. Masz stały dostęp do danych na temat Twoich linków, kosztów, statusu projektu, czy generowania raportów. W prosty sposób możesz także zaimportować linki pozyskane poza platformą, dodać notatki, czy konkretne zlecenia. Pełna kontrola nad projektami z poziomu jednego panelu!",[16,37011,37012,37013],{},"Projekty to stale rozbudowujący się moduł platformy Linkhouse. Jeżeli masz pytanie dotyczące jego funkcjonowania, skontaktuj się z nami! Możesz zrobić to za pomocą formularza w swoim panelu lub mailowo pod adresem: ",[182,37014,648],{"href":645},{"title":34,"searchDepth":190,"depth":190,"links":37016},[37017,37018,37019,37022,37023,37024,37025],{"id":36822,"depth":190,"text":36823},{"id":36845,"depth":190,"text":36846},{"id":36864,"depth":190,"text":36865,"children":37020},[37021],{"id":36885,"depth":359,"text":36890},{"id":36918,"depth":190,"text":36919},{"id":36970,"depth":190,"text":36971},{"id":36986,"depth":190,"text":36987},{"id":817,"depth":190,"text":818},"2020-11-12","Jeśli jesteś posiadaczem jednej, konkretnej strony to sprawa linkbuildingu jest znacznie prostsza. Twoje działania polegają głównie na wyszukiwaniu nowych miejsc do linkowania i kupowania kolejnych pu","\u002Fblog\u002Fimages\u002Fmodul-projekty-wyjasniony-od-a-do-z.png",{},"\u002Fblog\u002Fmodul-projekty-wyjasniony-od-a-do-z",{"title":36814,"description":37027},"blog\u002Fmodul-projekty-wyjasniony-od-a-do-z","7OBtAt8ziynsWiwb0MxKG_HO91Rz3XPOTP6U5ihunjQ",{"id":37035,"title":37036,"author":377,"body":37037,"category":852,"coverStyle":197,"date":37855,"description":37856,"excerpt":197,"extension":200,"image":37857,"meta":37858,"navigation":203,"path":37859,"readTime":6251,"seo":37860,"seoDescription":197,"stem":37861,"__hash__":37862},"blog\u002Fblog\u002Fjak-poruszac-sie-po-platformie-linkhouse.md","Jak poruszać się po platformie Linkhouse?",{"type":9,"value":37038,"toc":37842},[37039,37044,37049,37053,37059,37071,37078,37086,37089,37107,37134,37137,37166,37175,37182,37186,37198,37213,37229,37235,37239,37244,37258,37266,37269,37282,37289,37291,37300,37308,37311,37338,37341,37346,37352,37358,37361,37380,37384,37396,37399,37411,37419,37422,37427,37434,37442,37445,37454,37462,37465,37486,37489,37492,37500,37512,37515,37523,37526,37542,37548,37551,37563,37585,37595,37601,37604,37616,37619,37630,37637,37643,37647,37653,37661,37664,37687,37693,37697,37723,37726,37734,37738,37748,37777,37780,37782,37785,37801,37812,37824,37827,37839],[16,37040,37041],{},[224,37042,37043],{},"Założyłeś konto i chcesz dowiedzieć się, jak odnaleźć się na platformie, gdzie znaleźć poszczególne funkcje i jak rozpocząć współpracę z Linkhouse? Jesteś w dobrym miejscu!",[16,37045,37046,37047,19826],{},"**Poniżej znajdziesz krótki przewodnik po najważniejszych modułach i funkcjach systemu, dzięki niemu szybko poznasz najistotniejsze elementy panelu użytkownika i nauczysz się sprawnie realizować zamówienia.",[269,37048],{},[12,37050,37052],{"id":37051},"jestem-reklamodawcą-od-czego-zacząć","Jestem Reklamodawcą, od czego zacząć?",[16,37054,37055,37056,37058],{},"Po zalogowaniu na konto zostaniesz przeniesiony do głównego panelu – ",[224,37057,21177],{},". To tutaj możesz zamawiać:",[51,37060,37061,37063,37065,37067,37069],{},[54,37062,2169],{},[54,37064,2272],{},[54,37066,2328],{},[54,37068,2389],{},[54,37070,1287],{},[16,37072,37073,37074,37077],{},"Na platformie Linkhouse dostępnych jest już ponad ",[224,37075,37076],{},"70 tysięcy portali"," polskich i zagranicznych!",[16,37079,37080],{},[182,37081,37084],{"href":37082,"rel":37083},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002F1o.png",[349],[32,37085],{"alt":34,"src":37082},[16,37087,37088],{},"Wyszukiwanie odpowiednich stron jest proste – możesz:",[51,37090,37091,37094,37100],{},[54,37092,37093],{},"skorzystać z wyszukiwarki po nazwie domeny lub słowach kluczowych,",[54,37095,37096,37097,37099],{},"użyć ",[224,37098,1399],{},", który automatycznie pokaże portale dopasowane tematycznie do Twojej domeny,",[54,37101,37102,37103,37106],{},"zastosować ",[224,37104,37105],{},"filtrowanie",", by określić konkretne parametry, takie jak widoczność, ruch, backlinki, Domain Rating i wiele innych.",[16,37108,37109,37110,717,37113,37115,37116,37119,37120,1142,37122,37124,37125,37119,37128,1142,37131,37133],{},"Dane pochodzą z integracji z narzędziami ",[224,37111,37112],{},"Ahrefs, Semstorm, Senuto, Semrush, Majestic",[224,37114,4955],{},". Aktualizowane są ",[224,37117,37118],{},"co 7 dni"," dla danych z ",[224,37121,31081],{},[224,37123,17620],{},", natomiast ",[224,37126,37127],{},"raz w miesiącu",[224,37129,37130],{},"Ahrefs, Semrush",[224,37132,4955],{}," – dzięki temu masz pewność, że prezentowane informacje są zawsze aktualne.",[16,37135,37136],{},"Dodatkowo możesz:",[51,37138,37139,37149,37159],{},[54,37140,37141,37142,1413,37145,37148],{},"wybrać ",[224,37143,37144],{},"typ strony",[224,37146,37147],{},"województwo"," (idealne przy pozycjonowaniu lokalnym),",[54,37150,37151,37152,37154,37155,37158],{},"ustawić parametry oferty (np. liczba linków, forma anchora, liczba zdjęć, promocje),",[269,37153],{},"\ndopasować ",[224,37156,37157],{},"widok filtrów"," do swoich potrzeb,",[54,37160,37161,37162,37165],{},"oraz skorzystać z funkcji ",[224,37163,37164],{},"„Wyklucz posiadane linki”",", by nie powielać domen z własnego profilu linkowego.",[16,37167,37168,947,37171,37174],{},[224,37169,37170],{},"Szczegółową instrukcję korzystania z Bazy Ofert znajdziesz tutaj:",[182,37172,621],{"href":621,"rel":37173},[349],"Po skonfigurowaniu filtrów (jest ich aż 70!) wystarczy wyszukać interesujące portale, dodać wybrane oferty do koszyka i sfinalizować zakup.",[16,37176,37177],{},[182,37178,37181],{"href":37179,"rel":37180},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FJestem-reklamodawca%CC%A8.mp4",[349],"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FJestem-reklamodawcą.mp4",[12,37183,37185],{"id":37184},"moduły","Moduły",[16,37187,37188,37189,37192,37193,717,37195,37197],{},"Poza ",[224,37190,37191],{},"Bazą Ofert"," w panelu znajdziesz również inne moduły, dostępne w menu głównym w zakładkach ",[224,37194,36832],{},[224,37196,28266],{},". Wystarczy, że rozwiniesz odpowiednią sekcję i wybierzesz obszar, który Cię interesuje.",[16,37199,37200,37201,1102,37203,1102,37205,1102,37207,717,37210,284],{},"Do Twojej dyspozycji są m.in.: ",[224,37202,693],{},[224,37204,733],{},[224,37206,14992],{},[224,37208,37209],{},"Produkty",[224,37211,37212],{},"Giełda Domen",[16,37214,37215,37216,1102,37219,1102,37222,1142,37225,37228],{},"Dodatkowo moduły takie jak ",[224,37217,37218],{},"Zamówienia",[224,37220,37221],{},"Zlecenia",[224,37223,37224],{},"Projekty",[224,37226,37227],{},"Biblioteka Tekstów"," pomogą Ci w organizacji pracy i sprawnym zarządzaniu działaniami na platformie.",[16,37230,37231],{},[182,37232,37233],{"href":37233,"rel":37234},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FModuly.mp4",[349],[220,37236,37238],{"id":37237},"backlink-gap-linki-tematyczne-i-link-planner","Backlink Gap, Linki Tematyczne i Link Planner",[687,37240,37242],{"id":37241},"backlink-gap",[224,37243,693],{},[16,37245,37246,37247,37249,37250,1102,37252,717,37254,37257],{},"Narzędzie ",[224,37248,693],{}," wykorzystuje dane z ",[224,37251,1405],{},[224,37253,6419],{},[224,37255,37256],{},"Google",", aby pomóc Ci odkryć konkurentów i ich strategie linkowania. Na tej podstawie dobiera najbardziej odpowiednie miejsca do pozyskania linków dla Twojej domeny.",[16,37259,37260],{},[182,37261,37264],{"href":37262,"rel":37263},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbg.png",[349],[32,37265],{"alt":34,"src":37262},[16,37267,37268],{},"Pozwala w prosty sposób znaleźć domeny, które spełniają poniższe warunki:",[51,37270,37271,37274,37277],{},[54,37272,37273],{},"konkurencja posiada do nich link,",[54,37275,37276],{},"Twoja strona jeszcze go nie ma,",[54,37278,37279,37280,284],{},"link można zakupić bezpośrednio przez platformę ",[224,37281,377],{},[16,37283,37284,37285,37288],{},"Dodatkowo narzędzie oferuje możliwość ",[224,37286,37287],{},"eksportu szczegółowych list domen odsyłających konkurencji",", które możesz wykorzystać przy budowie własnej strategii link buildingu.",[687,37290,14992],{"id":19591},[16,37292,37293,37295,37296,37299],{},[224,37294,14992],{}," to nowoczesne narzędzie, które przygotuje i zrealizuje za Ciebie kompletną kampanię link buildingową — wystarczy zaledwie ",[224,37297,37298],{},"60 sekund",", aby otrzymać gotowy plan działań.",[16,37301,37302],{},[182,37303,37306],{"href":37304,"rel":37305},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FLP.png",[349],[32,37307],{"alt":34,"src":37304},[16,37309,37310],{},"W panelu Link Plannera dostępne są różne tryby dopasowane do Twoich potrzeb:",[51,37312,37313,37323,37328,37333],{},[54,37314,37315,921,37318,37320,921],{},[224,37316,37317],{},"Zwiększenie widoczności domeny",[269,37319],{},[224,37321,37322],{},"Quick Wins",[54,37324,37325,921],{},[224,37326,37327],{},"Zwiększenie widoczności konkretnych adresów URL",[54,37329,37330,921],{},[224,37331,37332],{},"Zwiększenie widoczności dla wybranych słów kluczowych i URL-i",[54,37334,37335,284],{},[224,37336,37337],{},"Zwiększenie widoczności na podstawie danych z Google Search Console",[687,37339,37340],{"id":732},"Linki tematyczne",[16,37342,37246,37343,37345],{},[224,37344,733],{}," analizuje witryny o wysokiej pozycji w wyszukiwarce Google, powiązane tematycznie z Twoją stroną. Umożliwia wybór fraz, na które warto budować widoczność, a następnie automatycznie wyszukuje domeny, na których brakuje linków prowadzących do Twojej witryny.",[16,37347,37348,37349],{},"Dzięki tym trzem narzędziom możesz kompleksowo zaplanować, zoptymalizować i wdrożyć skuteczną strategię link buildingową — ",[224,37350,37351],{},"szybko, intuicyjnie i w jednym miejscu!",[16,37353,37354],{},[182,37355,37356],{"href":37356,"rel":37357},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FLinki-tematyczne.mp4",[349],[16,37359,37360],{},"Chcesz dowiedzieć się więcej o szczegółowym działaniu narzędzi? Sprawdź poniższe artykuły.",[678,37362,37363,37369,37374],{},[54,37364,37365],{},[182,37366,37368],{"href":813,"rel":37367},[349],"Link Planner – nowoczesne narzędzie do link buildingu",[54,37370,37371],{},[182,37372,693],{"href":728,"rel":37373},[349],[54,37375,37376],{},[182,37377,733],{"href":37378,"rel":37379},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Flinki-tematyczne",[349],[220,37381,37383],{"id":37382},"zamówienia-zlecenia-projekty-i-biblioteka-tekstów","Zamówienia, Zlecenia, Projekty i Biblioteka tekstów",[16,37385,37386,37387,1102,37389,1102,37391,717,37393,37395],{},"Moduły takie jak ",[224,37388,37218],{},[224,37390,37221],{},[224,37392,37224],{},[224,37394,37227],{}," pomogą Ci w organizacji pracy i sprawnym zarządzaniu wszystkimi działaniami na platformie.",[687,37397,37218],{"id":37398},"zamówienia",[16,37400,37401,37402,37404,37405,37407,37408,284],{},"W module ",[224,37403,37218],{}," znajdziesz wszystkie swoje zamówienia. Możesz je łatwo wyszukiwać, filtrować według statusu lub formy płatności.",[269,37406],{},"\nTo również miejsce, w którym przypiszesz zlecenia, zakupione w ramach danego zamówienia do projektu, a także pobierzesz ",[224,37409,37410],{},"raport z realizacji",[16,37412,37413],{},[182,37414,37417],{"href":37415,"rel":37416},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fzamowienia.png",[349],[32,37418],{"alt":34,"src":37415},[687,37420,37221],{"id":37421},"zlecenia",[16,37423,1393,37424,37426],{},[224,37425,37221],{}," pozwala wyszukać wszystkie Twoje zlecenia i sprawdzić ich aktualny status. Możesz przypisać zlecenia do projektów lub przejść do widoku dodawania wytycznych.",[16,37428,37429,37430,37433],{},"Dostępna jest również opcja ",[224,37431,37432],{},"importowania linków spoza platformy",", dzięki czemu w jednym miejscu monitorujesz całość swoich działań.",[16,37435,37436],{},[182,37437,37440],{"href":37438,"rel":37439},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fzlecenia.png",[349],[32,37441],{"alt":34,"src":37438},[687,37443,37224],{"id":37444},"projekty",[16,37446,37447,37448,37450,37451,37453],{},"Dzięki modułowi ",[224,37449,37224],{}," utrzymasz porządek w swoich kampaniach.",[269,37452],{},"\nKażde zamówienie możesz przypisać do konkretnego projektu, uzyskując stały dostęp do danych o linkach, kosztach, statusie projektu i raportach.",[16,37455,37456],{},[182,37457,37460],{"href":37458,"rel":37459},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fprojekty.png",[349],[32,37461],{"alt":34,"src":37458},[16,37463,37464],{},"W module możesz:",[51,37466,37467,37470,37473,37480],{},[54,37468,37469],{},"zaimportować linki pozyskane poza platformą,",[54,37471,37472],{},"dodać notatki lub konkretne zlecenia,",[54,37474,37475,37476,37479],{},"tworzyć ",[224,37477,37478],{},"wishlisty projektów",", czyli listy portali, na których planujesz zakup publikacji,",[54,37481,37482,37485],{},[224,37483,37484],{},"wykluczyć domeny",", których nie chcesz uwzględniać w kampanii (dodając je do czarnej listy).",[16,37487,37488],{},"Pełna kontrola nad projektami — wszystko z poziomu jednego, przejrzystego panelu!",[687,37490,37227],{"id":37491},"biblioteka-tekstów",[16,37493,37494],{},[182,37495,37498],{"href":37496,"rel":37497},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbiblio1.png",[349],[32,37499],{"alt":34,"src":37496},[16,37501,37502,37503,284,37505,37507,37508,37511],{},"Kolejny moduł, na który warto zwrócić uwagę, to ",[224,37504,37227],{},[269,37506],{},"\nKażdy reklamodawca ma tutaj możliwość śledzenia statusu realizacji tekstów zamówionych przez Linkhouse, a także ",[224,37509,37510],{},"dodawania własnych treści"," przygotowanych poza platformą. Wszystkie materiały są dostępne w jednym miejscu – koniec z przeszukiwaniem folderów i e-maili!",[16,37513,37514],{},"Dzięki temu modułowi zyskujesz szybki dostęp do treści i pełną kontrolę nad procesem ich realizacji.",[16,37516,37517],{},[182,37518,37521],{"href":37519,"rel":37520},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbiblio2.png",[349],[32,37522],{"alt":34,"src":37519},[16,37524,37525],{},"Chcesz dowiedzieć się więcej o szczegółowym działaniu modułów? Sprawdź poniższe artykuły:",[678,37527,37528,37535],{},[54,37529,37530],{},[182,37531,37534],{"href":37532,"rel":37533},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fbiblioteka-tekstow-i-panel-copywriterow-zupelnie-nowe-moduly-w-linkhouse\u002F",[349],"Biblioteka tekstów i panel copywriterów – zupełnie nowe moduły w Linkhouse",[54,37536,37537],{},[182,37538,37541],{"href":37539,"rel":37540},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fmodul-projekty-wyjasniony-od-a-do-z\u002F",[349],"Moduł Projekty wyjaśniony od A do Z",[16,37543,37544],{},[182,37545,37546],{"href":37546,"rel":37547},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbibliotekatekstow.mp4",[349],[220,37549,37209],{"id":37550},"produkty",[16,37552,37553,37554,284,37556,37558,37559,37562],{},"Ostatni moduł, który znajdziesz w sekcji Reklamodawca, to ",[224,37555,37209],{},[269,37557],{},"\nMożesz tam zakupić gotowe ",[224,37560,37561],{},"pakiety działań"," na platformie Linkhouse, m.in.:",[51,37564,37565,37570,37575],{},[54,37566,37567,921],{},[224,37568,37569],{},"wizytówki NAP",[54,37571,37572,921],{},[224,37573,37574],{},"pakiety lokalne",[54,37576,37577,921,37580,37582,284],{},[224,37578,37579],{},"pakiet najlepszych polskich katalogów stron",[269,37581],{},[224,37583,37584],{},"linki w postach",[16,37586,37587,37588,37590,37591,37594],{},"Zakup produktów to oszczędność czasu i pieniędzy — nie musisz już ręcznie wyszukiwać stron!",[269,37589],{},"\nPrzy każdej ofercie wystarczy kliknąć ",[224,37592,37593],{},"„Przejdź do oferty”",", zapoznać się ze szczegółami, dodać produkt do koszyka i sfinalizować zakup.",[16,37596,37597],{},[182,37598,37599],{"href":37599,"rel":37600},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fprodukty.mp4",[349],[12,37602,37212],{"id":37603},"giełda-domen",[16,37605,37606,37608,37609,37612,37613,37615],{},[224,37607,37212],{}," gromadzi domeny wystawione na sprzedaż i umożliwia wykonanie ",[224,37610,37611],{},"przekierowania 301"," z wybranej witryny na Twoją stronę.",[269,37614],{},"\nDzięki Linkhouse cały proces jest w pełni zautomatyzowany, a płatność odbywa się tak samo, jak za inne publikacje.",[16,37617,37618],{},"W Giełdzie możesz:",[51,37620,37621,37624,37627],{},[54,37622,37623],{},"wybrać tematykę stron,",[54,37625,37626],{},"określić dopuszczalne rozszerzenia domen,",[54,37628,37629],{},"ustalić budżet,",[16,37631,37632,37633,37636],{},"skorzystać z ",[224,37634,37635],{},"wyszukiwania zaawansowanego",", które pozwala precyzyjnie filtrować wyniki.",[16,37638,37639],{},[182,37640,37641],{"href":37641,"rel":37642},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FGielda-domen-ostateczena-wersja.mp4",[349],[12,37644,37646],{"id":37645},"bezpłatna-oferta-i-demo","Bezpłatna Oferta i Demo",[16,37648,37649,37650,37652],{},"Przytłacza Cię liczba filtrów i nie wiesz, które z nich najlepiej sprawdzą się w Twojej firmie?",[269,37651],{},"\nA może po prostu chcesz dowiedzieć się, jak najefektywniej korzystać z narzędzi Linkhouse?",[16,37654,37655],{},[182,37656,37659],{"href":37657,"rel":37658},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fbrief.png",[349],[32,37660],{"alt":34,"src":37657},[16,37662,37663],{},"W każdej chwili możesz poprosić o pomoc:",[51,37665,37666,37672,37678],{},[54,37667,37668,37669,921],{},"wypełnij formularz ",[224,37670,37671],{},"Bezpłatna Oferta",[54,37673,37674,37677],{},[224,37675,37676],{},"umów się na Demo"," platformy,",[54,37679,37680,37681,37684,37685,284],{},"lub napisz do ",[224,37682,37683],{},"Biura Obsługi Klienta",": ",[182,37686,648],{"href":645},[16,37688,37689],{},[182,37690,37691],{"href":37691,"rel":37692},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002FBezplatna-oferta-i-demo.mp4",[349],[12,37694,37696],{"id":37695},"finanse","Finanse",[16,37698,37401,37699,37701,37702,37705,37706,37709,37710,37713,37715,37716,1102,37719,37722],{},[224,37700,37696],{}," znajdziesz swój ",[224,37703,37704],{},"Portfel",", w którym możesz zarówno ",[224,37707,37708],{},"wpłacać środki",", jak i ",[224,37711,37712],{},"wypłacać zarobki zarobione na naszej platformie.",[269,37714],{},"\nZnajdziesz tam również pełną ",[224,37717,37718],{},"historię zamówień",[224,37720,37721],{},"faktury do pobrania"," oraz szczegóły dotyczące płatności.",[16,37724,37725],{},"Wszystkie informacje finansowe w jednym, przejrzystym miejscu!",[16,37727,37728],{},[182,37729,37732],{"href":37730,"rel":37731},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Ffinanse.png",[349],[32,37733],{"alt":34,"src":37730},[12,37735,37737],{"id":37736},"funkcje-dla-wydawców","Funkcje dla wydawców",[16,37739,37740,37741,37744,37745,37747],{},"Jeśli jesteś ",[224,37742,37743],{},"Wydawcą",", platforma Linkhouse ma dla Ciebie również wiele do zaoferowania.",[269,37746],{},"\nW panelu znajdziesz m.in.:",[51,37749,37750,37756,37762,37766,37773],{},[54,37751,37752,37755],{},[224,37753,37754],{},"Moje strony –"," z możliwością dodania nowych,",[54,37757,37758,37761],{},[224,37759,37760],{},"Moje domeny"," – z opcją dodawania nowych,",[54,37763,37764,921],{},[224,37765,37221],{},[54,37767,37768,717,37771,921],{},[224,37769,37770],{},"Integracje z Google Search Console",[224,37772,4793],{},[54,37774,37775,284],{},[224,37776,3828],{},[16,37778,37779],{},"Dzięki tym funkcjom możesz w pełni kontrolować swoje działania, zarządzać stronami i monitorować zlecenia w jednym miejscu.",[12,37781,818],{"id":817},[16,37783,37784],{},"Dzięki przewodnikowi po najważniejszych funkcjach platformy Linkhouse z łatwością odnajdziesz się w panelu i będziesz pracować jeszcze efektywniej!",[16,37786,37787,37788,1102,37790,1102,37792,1102,37794,717,37796,37798,37799,284],{},"Na platformie znajdziesz podstawowe funkcje, takie jak ",[224,37789,2169],{},[224,37791,2272],{},[224,37793,2328],{},[224,37795,2389],{},[224,37797,1287],{},", dostępne w zakładce ",[224,37800,1910],{},[16,37802,37803,37804,1102,37806,1102,37808,717,37810,284],{},"Poza nimi Linkhouse oferuje również zaawansowane narzędzia, takie jak ",[224,37805,693],{},[224,37807,14992],{},[224,37809,733],{},[224,37811,37212],{},[16,37813,37814,37815,1102,37817,1102,37819,1142,37821,37823],{},"Dzięki modułom ",[224,37816,37218],{},[224,37818,37221],{},[224,37820,37224],{},[224,37822,37227],{}," w prosty sposób uporządkujesz swoje działania i będziesz mieć wszystko pod kontrolą – w jednym miejscu.",[16,37825,37826],{},"Korzystaj z szerokich możliwości platformy i łącz dostępne funkcje w spójny, efektywny proces pracy!",[16,37828,37829,37830,37833,37834,37836,37837,284],{},"Jeśli masz jakiekolwiek pytania lub wątpliwości, ",[224,37831,37832],{},"skontaktuj się z nami –"," wypełnij formularz ",[224,37835,37671],{}," w panelu lub napisz na adres ",[182,37838,648],{"href":645},[16,37840,37841],{},"Jesteśmy tu, aby Ci pomóc!",{"title":34,"searchDepth":190,"depth":190,"links":37843},[37844,37845,37850,37851,37852,37853,37854],{"id":37051,"depth":190,"text":37052},{"id":37184,"depth":190,"text":37185,"children":37846},[37847,37848,37849],{"id":37237,"depth":359,"text":37238},{"id":37382,"depth":359,"text":37383},{"id":37550,"depth":359,"text":37209},{"id":37603,"depth":190,"text":37212},{"id":37645,"depth":190,"text":37646},{"id":37695,"depth":190,"text":37696},{"id":37736,"depth":190,"text":37737},{"id":817,"depth":190,"text":818},"2020-11-09","Założyłeś konto i chcesz dowiedzieć się, jak odnaleźć się na platformie, gdzie znaleźć poszczególne funkcje i jak rozpocząć współpracę z Linkhouse? Jesteś w dobrym miejscu! Poniżej znajdziesz krótki p","\u002Fblog\u002Fimages\u002Fjak-poruszac-sie-po-platformie-linkhouse.png",{},"\u002Fblog\u002Fjak-poruszac-sie-po-platformie-linkhouse",{"title":37036,"description":37856},"blog\u002Fjak-poruszac-sie-po-platformie-linkhouse","4hmoOGu3JN3fPbAvD2QyQnGgbsgBDTx40bSCaXlPreI",{"id":37864,"title":37865,"author":377,"body":37866,"category":5063,"coverStyle":197,"date":37989,"description":37990,"excerpt":197,"extension":200,"image":37991,"meta":37992,"navigation":203,"path":37993,"readTime":205,"seo":37994,"seoDescription":197,"stem":37995,"__hash__":37996},"blog\u002Fblog\u002Flinkhouse-twoj-partner-w-link-buildingu.md","Linkhouse — Twój partner w link buildingu",{"type":9,"value":37867,"toc":37979},[37868,37873,37878,37883,37887,37890,37896,37899,37903,37906,37910,37913,37916,37920,37923,37926,37930,37933,37936,37940,37943,37948,37951,37954,37958,37961,37965,37968],[16,37869,37870,227],{},[224,37871,37872],{},"Link building nie jest najprostszym procesem: polega bowiem na znacznie większej ilości działań niż wyłącznie publikacja linków. Poprzedzić ją muszą dobranie odpowiedniej strategii, odpowiadającej potrzebom w zakresie pozycjonowania i budowy wizerunku, research i wybór miejsc na publikację, sprawdzenie warunków publikacji i ich negocjacje, a następnie dostarczenie artykułów sponsorowanych zgodnych z wytycznymi.",[16,37874,37875],{},[224,37876,37877],{},"To jednak długotrwały proces, a zbudowanie zespołu lub rekrutacja osoby odpowiedzialnej za link building w biznesie może zająć sporo czasu, zasobów i… budżetu.",[16,37879,37880],{},[224,37881,37882],{},"Z pomocą przychodzi Linkhouse, który dzięki elastyczności oferty i ogromnej bazie stanowi ważny filar wsparcia działań SEO, a niejednokrotnie może nawet zastąpić agencje czy link builderów. Zobacz, dlaczego!",[12,37884,37886],{"id":37885},"brak-potrzeby-zatrudniania-nowych-osób-i-agencji","Brak potrzeby zatrudniania nowych osób i agencji…",[16,37888,37889],{},"Korzystanie z Linkhouse jest dziecinnie proste: wystarczy bezpłatnie się zarejestrować, wybrać portale ze stale rosnącej bazy (ponad 22 tysiące serwisów!) po ustawieniu pożądanych filtrów, sfinalizować zakup i szybko dograć warunki publikacji. ",[16,37891,37892,37893,37895],{},"Brak czasu na wyszukiwanie i filtrowanie ofert? Żaden problem! Możesz skontaktować się z Biurem Obsługi Klienta poprzez ",[182,37894,648],{"href":645},", opisując swoje zapytanie i określając budżet. BOK wróci do Ciebie ze spersonalizowaną ofertą, odpowiadającą Twoim oczekiwaniom. ",[16,37897,37898],{},"Nie musisz marnować czasu na rekrutację, weryfikowanie umiejętności, negocjacje współpracy – czy to z nowym pracownikiem, czy z agencją, czy z link buildingowym partnerem. Wszystkie “ustalenia” dostępne będą w panelu Linkhouse!",[12,37900,37902],{"id":37901},"lub-zabierania-cennych-roboczogodzin-w-zespole","…lub zabierania cennych roboczogodzin w zespole",[16,37904,37905],{},"Nie każdy biznes może pozwolić sobie na rekrutację, lub (często) sparzony poprzednimi doświadczeniami, świadomie podejmuje decyzję o pozostawieniu link buildingu w zespole. Choć w krótkiej perspektywie może wydawać się to efektywnym i niskokosztowym posunięciem, w rzeczywistości taka taktyka może być tragiczną w skutkach. Zostawienie procesów link buildingu w zespole i delegowanie tych zadań do wybranego pracownika (który niekoniecznie musi znać się na SEO) to wykorzystanie czasu pracy i zasobów w zespole. Swoisty “outsourcing” link buildingu do Linkhouse może szybko okazać się bardziej opłacalny, a nie wiąże się z abonamentami, umowami, a co za tym idzie… wypowiedzeniami i ich kosztami. “Brutalne, ale prawdziwe!”.",[12,37907,37909],{"id":37908},"największa-baza-portali-w-polsce","Największa baza portali w Polsce",[16,37911,37912],{},"Liczby mówią same za siebie: ponad 22 tysięcy portali dostępnych pod publikację artykułów sponsorowanych. Ponad 10 tysięcy portali z Polski, także niszowych i lokalnych. Również ponad 10 tysięcy portali spoza granic Polski – Linkhouse obecny jest już w 20 państwach, oferując możliwość publikacji sponsorowanych w wielojęzycznych źródłach. Dodajmy do tego inne produkty, które można zamówić z tego samego panelu Linkhouse.",[16,37914,37915],{},"Outreach, zweryfikowanie i zrobienie takiej bazy manualnie mógłby zająć nawet lata pracy sporego zespołu.",[12,37917,37919],{"id":37918},"dostępność-do-publikacji-przez-247","Dostępność do publikacji przez 24\u002F7",[16,37921,37922],{},"Platforma Linkhouse nie otwiera się o 9:00 i nie zamyka się o 17:00 od poniedziałku do piątku. Do Linkhouse możesz zalogować się w czasie weekendu, przed i po pracy, i dostarczyć publikacje nawet w ostatni dzień miesiąca. Poza ustalonymi godzinami pracy możesz sprawdzić najnowsze oferty i uzupełnić swoje raporty o wartościowe publikacje.",[16,37924,37925],{},"W przypadku zatrudniania zespołu i współpracy z agencjami lub partnerami taka możliwość raczej nie istnieje. ",[12,37927,37929],{"id":37928},"szybka-piłka-w-zakresie-publikacji","Szybka piłka w zakresie publikacji",[16,37931,37932],{},"Publikacja artykułów sponsorowanych poprzez Linkhouse to w większości przypadków zaledwie kilka godzin od momentu zamówienia, opłacenia i dostarczenia artykułu (możesz też skorzystać z bazy copywriterów Linkhouse, którzy przygotują materiał za Ciebie!). W przypadku manualnego outreachu, taki proces może trwać nawet tygodnie. Jeżeli zależy Ci na szybkości publikacji, chcesz sprawnie załatwić kilkanaście publikacji w jednym momencie, nie chcesz czekać na wyniki outreachu – poczujesz różnicę i ulgą, wybierając usługi w Linkhouse!",[16,37934,37935],{},"Dodatkowo, nie czekasz ne efekty negocjacji i nie ustalasz warunków publikacji przez długie miesiące – w Linkhouse, wybierasz portale odpowiadające Twoim wymaganiom, finalizujesz transakcję i dostarczasz materiał (lub zlecasz jego przygotowanie copywriterom Linkhouse), dostajesz link do publikacji. Proste jak 1, 2, 3.",[12,37937,37939],{"id":37938},"mnóstwo-pracy-wykonanej-za-ciebie","Mnóstwo pracy wykonanej za Ciebie",[16,37941,37942],{},"Jeżeli wykonujesz manualny outreach, to weryfikacji portali pod publikacje sponsorowane zawsze towarzyszyć powinno sprawdzenie statystyk danego serwisu. W przypadku publikacji kilkudziesięciu różnych artykułów, zweryfikowanie statystyk wymaga przede wszystkim czasu, zasobów i dostępu do wielu zewnętrznych, często płatnych, narzędzi.",[16,37944,37945],{},[224,37946,37947],{},"Linkhouse rozwiązuje ten problem, gromadząc wszystkie statystyki w jednym miejscu.",[16,37949,37950],{},"Manualne sprawdzenie nie zawsze wchodzi w grę ze strony współpracującej agencji czy partnera – mogą się tego nie podjąć lub dodatkowo kazać za to zapłacić, dlatego weryfikacja często spoczywa w tej sytuacji na barkach klienta. To jednak Twój cenny czas. W Linkhouse, masz dostęp do tego typu statystyk jeszcze przed finalizacją zamówienia, dlatego wiesz, że nie kupujesz kota w worku. ",[16,37952,37953],{},"Linkhouse oferuje integrację z zewnętrznymi narzędziami, takimi jak: Ahrefs, Semrush, Senuto, Majestic i Semstorm. To dzięki nim możliwe są dodatkowe opcje filtrowania parametrów stron. Widoczność, minimalna liczba linków, minimalna wartość parametru ruchu, czy minimalna liczba linkujących domen – to niektóre z informacji, które pobierane są z powyższych stron.",[12,37955,37957],{"id":37956},"link-builder-i-agencja-się-nie-opłacają","Link builder i agencja się nie opłacają…",[16,37959,37960],{},"…szczególnie, jeśli wolumen Twoich publikacji nie jest ogromny lub potrzebujesz ich ad hoc. Płacenie za roboczogodziny agencji lub partnerom link buildingowym może być szalenie nieefektywnie i przynieść słabe rezultaty. W Linkhouse, nie jesteś ograniczony żadnym flat fee, abonamentem i umowami. Potrzebujesz linków? Rejestrujesz się za darmo, zasilasz konto i wydajesz środki na wybrane publikacje. Nie chcesz inwestować w link building w tym miesiącu? Linkhouse nie pobierze od Ciebie żadnej miesięcznej opłaty. Korzystasz z Linkhouse wtedy, kiedy potrzebujesz usług, nie będąc uwiązanym żadnymi kontraktami. ",[12,37962,37964],{"id":37963},"baza-copywriterów-linkhouse","Baza copywriterów Linkhouse",[16,37966,37967],{},"Link building często wiąże się z tworzeniem dedykowanych treści, a to kolejny pożeracz czasu, zasobów i budżetów. Nie w Linkhouse! Dysponujemy imponującą bazą copywriterów, którym niestraszny żaden temat i w profesjonalny sposób przygotują treści gotowe do publikacji na wybranych portalach. Do działań copywriterów nie doliczamy nawet kilkusetprocentowej marży, jaką mogą dodawać partnerzy link buildingowi lub niezależni copywriterzy. ",[16,37969,37970],{},[224,37971,37972,37973,37978],{},"Najlepsza jakość w przystępnej cenie? Poznaj Linkhouse! ",[182,37974,37977],{"href":37975,"rel":37976},"http:\u002F\u002Fapp.linkhouse.co\u002Flogin",[349],"Zarejestruj się za darmo"," i zobacz ofertę ponad 50 tysięcy serwisów i dodatkowych produktów w ramach jednej, wspólnej platformy.",{"title":34,"searchDepth":190,"depth":190,"links":37980},[37981,37982,37983,37984,37985,37986,37987,37988],{"id":37885,"depth":190,"text":37886},{"id":37901,"depth":190,"text":37902},{"id":37908,"depth":190,"text":37909},{"id":37918,"depth":190,"text":37919},{"id":37928,"depth":190,"text":37929},{"id":37938,"depth":190,"text":37939},{"id":37956,"depth":190,"text":37957},{"id":37963,"depth":190,"text":37964},"2020-10-25","Link building nie jest najprostszym procesem: polega bowiem na znacznie większej ilości działań niż wyłącznie publikacja linków. Poprzedzić ją muszą dobranie odpowiedniej strategii, odpowiadającej pot","\u002Fblog\u002Fimages\u002Flinkhouse-twoj-partner-w-link-buildingu.png",{},"\u002Fblog\u002Flinkhouse-twoj-partner-w-link-buildingu",{"title":37865,"description":37990},"blog\u002Flinkhouse-twoj-partner-w-link-buildingu","O9uQ8--pLSwlUehL3B7V95tyuxsYM8p2eHulMZ7BOX4",{"id":37998,"title":37999,"author":377,"body":38000,"category":5063,"coverStyle":197,"date":38325,"description":38326,"excerpt":197,"extension":200,"image":38327,"meta":38328,"navigation":203,"path":38329,"readTime":5370,"seo":38330,"seoDescription":197,"stem":38331,"__hash__":38332},"blog\u002Fblog\u002Fco-to-jest-link-building-i-jak-go-robic-skutecznie.md","Co to jest link building i jak go robić skutecznie?",{"type":9,"value":38001,"toc":38308},[38002,38007,38012,38017,38021,38024,38027,38033,38036,38038,38044,38051,38061,38074,38078,38080,38090,38092,38099,38102,38110,38114,38120,38130,38139,38146,38153,38159,38165,38246,38250,38257,38261,38268,38272,38286,38292,38302],[16,38003,38004,227],{},[224,38005,38006],{},"Naszym pierwszym skojarzeniem z link buildingiem powinno być zagadnienie pozycjonowania stron. To właśnie link building jest podstawą zdobycia i utrzymania wysokiej pozycji w wynikach wyszukiwania.",[16,38008,38009],{},[224,38010,38011],{},"W obecnych czasach to nie ilość pozyskanych linków do strony, a ich jakość i naturalna forma dają firmie realne korzyści. Podstawą są dobre miejsca dystrybucji linków i umiejętne zarządzanie procesem link buildingu, który stał się bardziej skomplikowany i czasochłonny.",[16,38013,38014],{},[224,38015,38016],{},"Na czym polega link building, dlaczego jest ważny i jak skutecznie pozyskać mocne linki? Tego dowiesz się z poniższego artykułu.",[12,38018,38020],{"id":38019},"co-to-jest-link","Co to jest link?",[16,38022,38023],{},"Zacznijmy od najważniejszego! Aby zrozumieć czym jest link buildingu, musimy wiedzieć coś o samym linku, czyli punkcie wyjścia całego procesu. Jest to odsyłacz umieszczony w tekście, dzięki któremu możemy przenieść się na konkretną stronę internetową lub do dokumentu. Podstawą jego działania jest ułatwienie procesu przenoszenia się pomiędzy witrynami.",[16,38025,38026],{},"Link może być powiązany z fragmentem tekstu, czy mieć formę elementu graficznego. Tekst skrywający w sobie link najczęściej zawiera także słowa kluczowe. Obecnie używanie tzw. anchor (treści, która wizualizuje dany link) jest karane przez Google, zatem opracowanie skutecznej strategii link buildingu jest bardzo istotne dla całego procesu!",[220,38028,38030,227],{"id":38029},"czym-zatem-jest-link-building",[224,38031,38032],{},"Czym zatem jest link building?",[16,38034,38035],{},"Jest to stosowanie linków do strony docelowej, jak i w obrębie działań wewnętrznych (np. do podstron, czy artykułów) lub działań zewnętrznych, gdzie użytkownik odsyłany jest do innej strony internetowej. ",[12,38037,9920],{"id":9919},[220,38039,38041,227],{"id":38040},"co-to-są-backlinki-i-jakie-korzyści-płyną-z-ich-używania",[224,38042,38043],{},"Co to są backlinki i  jakie korzyści płyną z ich używania",[16,38045,38046,38047,38050],{},"W skrócie są to ",[949,38048,38049],{},"linki przychodzące"," zamieszczone na innej stronie www, kierujące do naszej strony internetowej. Jednak najważniejsza w tym przypadku okazuje się ich jakość! ",[16,38052,38053,38056,38057,38060],{},[224,38054,38055],{},"Dzięki jakościowemu linkowaniu zewnętrznemu zdobywamy zaufanie oraz autorytet jako strona",". Oczywiście podstawową zaletą używania backlinków jest także ",[224,38058,38059],{},"wzrost poszczególnych pozycji fraz kluczowych",". Backlinki to jeden z głównych czynników rankowania Google.",[16,38062,38063,947,38070,38073],{},[182,38064,38067],{"href":38065,"rel":38066},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjakosc-a-ilosc-jak-dobierac-i-weryfikowac-linki\u002F",[349],[224,38068,38069],{},"Od ilości, znacznie bardziej liczy się jakość linków",[224,38071,38072],{},"oraz ich merytoryczna wartość."," Tylko wtedy możemy wtedy mówić, że nasze linki są mocne. Sztucznie wygenerowane backlinki mogą skutkować nałożeniem kary przez Google. Profil linków musi być naturalny, wtedy link building jest najbardziej skuteczny! ",[12,38075,38077],{"id":38076},"typy-linków","Typy linków",[16,38079,9962],{},[51,38081,38082,38086],{},[54,38083,38084,9970],{},[224,38085,9969],{},[54,38087,38088,9976],{},[224,38089,9975],{},[16,38091,9979],{},[51,38093,38094],{},[54,38095,38096,9987],{},[224,38097,38098],{},"linki dofollow",[16,38100,38101],{},"Linki dofollow są niezbędnym elementem procesu pozycjonowania strony, właśnie ze względu na to, że pokazują moc witryny, na której znajduje się link. Jeśli strona posiada wysoki wskaźnik Page Trust — wtedy nasza strona docelowa również zyskuje w oczach Google. Natomiast należy uważać na strony o niskim wskaźniku Page Trust. Umieszczenie tam linku może skutkować przeciwnym efektem do zamierzonego. Dlatego tak istotne jest dbanie o dobry poziom link buildingu!",[51,38103,38104],{},[54,38105,38106,38109],{},[224,38107,38108],{},"linki nofollow"," — sytuacja wygląda podobnie jak w przypadku linków dofollow, natomiast informacja dla algorytmu jest odwrotna. Nofollow oznacza, że link nie jest tak istotny, aby informować o mocy strony. Możemy zatem uznać, że taki link jest nieprzydatny. Jednak nie do końca! Pomagają one w tworzeniu naturalnie wyglądających linków, które wzbudzają zaufanie robotów analizujących. ",[12,38111,38113],{"id":38112},"sposoby-na-pozyskiwanie-mocnych-linków","Sposoby na pozyskiwanie mocnych linków",[220,38115,38117],{"id":38116},"publikuj-i-korzystaj-z-gotowych-artykułów",[224,38118,38119],{},"Publikuj i korzystaj z gotowych artykułów",[16,38121,38122,38123,38126,38127,10360],{},"Po pierwsze, możemy postawić na ",[224,38124,38125],{},"publikowanie artykułów",". Jest to jedna z popularniejszych form ",[182,38128,5208],{"href":5206,"rel":38129},[349],[51,38131,38132],{},[54,38133,38134,10368],{},[182,38135,38137],{"href":5156,"rel":38136},[349],[224,38138,7953],{},[16,38140,38141,38142,38145],{},"Możemy również zainwestować w ",[224,38143,38144],{},"linki do strony w gotowych już artykułach",". Dzięki temu bardzo szybko i efektywnie uzyskamy linkowania. Wadą tego sposobu jest jednak trudność w znalezieniu tekstu, który będzie pasował do naszego linku i pozostanie on wiarygodny.",[51,38147,38148],{},[54,38149,38150,227],{},[224,38151,38152],{},"artykuł gościnny — jest to bezpłatny sposób link buildingu. Artykuł musi dotyczyć konkretnych zagadnień i być tworzony bez ekspertów w danej dziedzinie. Nie powinien posiadać formy reklamowej, a za to samą treścią generować ruch na stronie wydawcy. My również zyskujemy ruch na naszej witrynie dzięki linkom, zatem możemy powiedzieć o sytuacji win-win! Zarówno dla wydawcy jak i dla nas.",[16,38154,38155,38156,284],{},"Świetną, bezpłatną opcją może okazać się także rozsądna ",[224,38157,38158],{},"wymiana linkami między stronami",[16,38160,38161,38162,38164],{},"Publikacje możemy załatwić zarówno na własną rękę, kontaktując się z wydawcami lub korzystać z platform, takich jak ",[224,38163,377],{},", które pomogą nam szybko wyszukać strony, podając przy tym niezbędne dane dotyczące jakości danych witryn.",[10083,38166,38167],{},[10086,38168,38169],{},[10089,38170,38171],{},[10092,38172,38173,38175,38182,38198,38203,38214,38225,38235],{},[16273,38174,10391],{"style":16275},[182,38176,38177,38180],{"href":10394},[16464,38178,38179],{},"wszystkie sposoby na skuteczne pozyskiwanie linku znajdziesz w jednym panelu",[16273,38181,1475],{"style":16275},[16,38183,38184,38187,38190,38192,38195],{},[16273,38185,38186],{"style":16275},"Linkhouse to",[16464,38188,38189],{}," największa baza zarówno polskich, jak i zagranicznych portali",[16273,38191,10027],{"style":16275},[16464,38193,38194],{},"22 tysiące stron",[16273,38196,38197],{"style":16275},", które na bieżąco są monitorowane pod względem parametrów dotyczących witryn. ",[16,38199,38200],{},[16273,38201,38202],{"style":16275},"Platforma oferuje wykupienie artykułów sponsorowanych, linków w istniejących artykułach oraz linków reklamowych! ",[16,38204,38205,38208,38211],{},[16273,38206,38207],{"style":16275},"Dzięki integracji z Semrush, Ahrefs, SemStorm, Majestic oraz Senuto",[16464,38209,38210],{}," co 7 aktualizowane są dane dotyczące witryn",[16273,38212,38213],{"style":16275},". Masz dostęp do sprawdzonych informacji i możesz bezpiecznie zdecydować się na zakup konkretnej formy linkowania.",[16,38215,38216,38219,38222],{},[16273,38217,38218],{"style":16275},"Linkhouse oferuje aż ",[16464,38220,38221],{},"40 opcji filtrowania stron",[16273,38223,38224],{"style":16275},"! Dzięki temu szybko i efektywnie wybierzesz najbardziej odpowiadające Ci oferty miejsc do pozyskiwania linków.",[16,38226,38227,38230,38232],{},[16273,38228,38229],{"style":16275},"Platforma dodatkowo posiada funkcję ",[16464,38231,11359],{},[16273,38233,38234],{"style":16275},", gdzie łatwo zlecisz artykuły do napisania, a cały proces będziesz miał pod kontrolą z poziomu panelu.",[16,38236,38237,38240,38243],{},[16273,38238,38239],{"style":16275},"Dzięki Linkhouse zaoszczędzisz czas i nie będziesz musiał więcej zmagać się z problemem wyboru odpowiednich stron do linkowania, czy weryfikowania skuteczności swoich działań. Jeśli chcesz zadbać o",[16464,38241,38242],{}," proces link buildingu od A-Z, ",[16273,38244,38245],{"style":16275},"to Linkhouse jest najlepszym wyborem!",[220,38247,38248],{"id":10404},[224,38249,10405],{},[16,38251,38252,38253,38256],{},"W przypadku link buildingu, świetne sprawdzi się także ",[224,38254,38255],{},"outreach marketing",". Opiera się on na przekazaniu treści dotyczącej naszej firmy przez osoby wpływowe, których grupa docelowa jest silnie powiązana z naszą. Tutaj liczy się odpowiedni czas, sposób przekazu oraz osoba. Eksperci wzbudzają zaufanie konsumentów, zatem polecenie, czy wzmianka o naszej firmie świetne wpłynie zarówno na branding firmy, jak i realne zwiększenie ruchu na stronie dzięki zamieszczonym linkom. ",[220,38258,38259],{"id":10411},[224,38260,10412],{},[16,38262,38263,38264,38267],{},"Dla linków nofollow idealnie nadadzą się także ",[224,38265,38266],{},"komentarze na blogach, czy pod postami w social mediach",". Jest to świetny sposób na naturalne budowanie linków. Jest to przykład marketingu szeptanego, który w założeniu daje nam efekt kuli śnieżnej. Tutaj również warto postawić na jakość publikacji, pod którymi zostawiamy komentarze, niż na ilość pozostawionych linków.",[12,38269,38271],{"id":38270},"skuteczny-link-building","Skuteczny link building ",[16,38273,38274,38275,38278,38279,947,38282,38285],{},"Link building to przede wszystkim ",[224,38276,38277],{},"sposób na lepsze pozycjonowanie naszej strony."," Możemy dzięki niemu zdobywać lepsze miejsca rankowania Google oraz utrzymywać się wciąż wysoko! Jednak proces ten nie jest prosty. Musimy zadbać szczególnie o ",[224,38280,38281],{},"jakość linkowania",[224,38283,38284],{},"oraz zwracać uwagę na parametry stron, gdzie znajdują się linki do naszych witryn",". Dopiero dobre merytorycznie linkowanie, umieszczone na odpowiedniej strony przyniesie nam korzyści!",[16,38287,38288,38291],{},[224,38289,38290],{},"Linki zewnętrzne to najbardziej popularny typ linków",", z których korzystają specjaliści SEO. Pokazywanie mocy witryny, na której znajduje się linkowanie (linki dofollow), ma duży wpływ na pozycjonowanie strony. Natomiast należy pamiętać, że nie jest to jedyna korzyść! Dzięki dobrej jakości linkowaniu możemy zadbać także o wzrost zaufania do naszej strony (zarówno przez boty Google, jak i użytkowników).",[16,38293,38294,38295,38298,38299,227],{},"Sposobem na skuteczny link building jest ",[224,38296,38297],{},"publikowanie artykułów sponsorowanych, linków reklamowych, czy zamieszczanie linków w istniejących już artykułach",". Możesz skorzystać również z ",[224,38300,38301],{},"outreachu, czy spróbować marketingu szeptanego w komentarzach.",[16,38303,38304,38307],{},[224,38305,38306],{},"Wszystkie opcje płatnego pozyskiwania linków znajdziesz na platformie Linkhouse!"," Dzięki niej cały proces link buildingu znajduje się w jednym panelu. Od zamówienia tekstu u copywritera, przez wybór witryny na podstawie ciągle aktualizowanych parametrów, po kontrolę nad wszystkimi publikacjami. Postaw na szybki i efektywny link building!",{"title":34,"searchDepth":190,"depth":190,"links":38309},[38310,38314,38318,38319,38324],{"id":38019,"depth":190,"text":38020,"children":38311},[38312],{"id":38029,"depth":359,"text":38313},"Czym zatem jest link building? ",{"id":9919,"depth":190,"text":9920,"children":38315},[38316],{"id":38040,"depth":359,"text":38317},"Co to są backlinki i  jakie korzyści płyną z ich używania ",{"id":38076,"depth":190,"text":38077},{"id":38112,"depth":190,"text":38113,"children":38320},[38321,38322,38323],{"id":38116,"depth":359,"text":38119},{"id":10404,"depth":359,"text":10405},{"id":10411,"depth":359,"text":10412},{"id":38270,"depth":190,"text":38271},"2020-10-20","Naszym pierwszym skojarzeniem z link buildingiem powinno być zagadnienie pozycjonowania stron. To właśnie link building jest podstawą zdobycia i utrzymania wysokiej pozycji w wynikach wyszukiwania.  W","\u002Fblog\u002Fimages\u002Fco-to-jest-link-building-i-jak-go-robic-skutecznie.png",{},"\u002Fblog\u002Fco-to-jest-link-building-i-jak-go-robic-skutecznie",{"title":37999,"description":38326},"blog\u002Fco-to-jest-link-building-i-jak-go-robic-skutecznie","M-8Z4pwBKo8xxrI0TQZsz_m5uJOfXSntwItPDt44r9A",{"id":38334,"title":38335,"author":377,"body":38336,"category":13526,"coverStyle":197,"date":38325,"description":38587,"excerpt":197,"extension":200,"image":38588,"meta":38589,"navigation":203,"path":38590,"readTime":1947,"seo":38591,"seoDescription":197,"stem":38592,"__hash__":38593},"blog\u002Fblog\u002Fjak-zarabiac-na-blogu.md","Jak zarabiać na blogu?",{"type":9,"value":38337,"toc":38565},[38338,38341,38344,38347,38350,38353,38356,38360,38363,38366,38369,38372,38375,38379,38382,38386,38389,38392,38395,38398,38402,38405,38408,38411,38415,38418,38422,38425,38428,38431,38435,38438,38441,38445,38448,38452,38455,38458,38461,38465,38468,38471,38474,38477,38481,38484,38487,38491,38494,38513,38516,38520,38523,38527,38530,38533,38536,38539,38543,38546,38549,38552,38556,38559,38562],[16,38339,38340],{},"Czasy, kiedy blogi były zakładane wyłącznie jako miejsce do pisania o swoim hobby, odeszły już do przeszłości. Bycie blogerem, wcześniej traktowane z przymrużeniem oka, stało się dla wielu osób zajęciem na pełny etat lub początkiem własnego biznesu. Często też decyzja o założeniu bloga jest podjęta z myślą o przyszłych zyskach. ",[16,38342,38343],{},"Jak zarabiać na blogu? Kiedy może się stać źródłem zarobku? W naszym artykule znajdziesz wskazówki, które pomogą Ci w monetyzacji Twoich działań. Dowiesz się, na co zwracać uwagę, jakie praktyki warto wdrożyć i jakich błędów unikać, aby zarabiać na blogu.",[12,38345,38335],{"id":38346},"jak-zarabiać-na-blogu",[16,38348,38349],{},"Sprawa wydaje się prosta: jeśli Twój blog przedstawia wartość dla kogoś, za którą jest w stanie zapłacić, możesz zarabiać na blogu. Jednak łatwiej powiedzieć niż zrobić, a w internecie wiele jest blogów, które upadły, zanim zaczęły przynosić dochody.",[16,38351,38352],{},"W czym tkwi tajemnica sukcesu? Jak zarobić, pisząc bloga? Co sprawia, że ktoś czerpie z niego zyski, i jak to wykorzystać? Spróbujemy odpowiedzieć na te pytania.",[16,38354,38355],{},"Poruszymy kilka obszarów: od tego, kto może zarobić na blogu, przez to, czego potrzebujesz w tym celu, po to, jak wyceniać swojego bloga. Opowiemy też, jak Linkhouse może Ci pomóc w zwiększaniu zarobków z bloga.",[12,38357,38359],{"id":38358},"kto-może-zarabiać-na-blogu","Kto może zarabiać na blogu?",[16,38361,38362],{},"Zacznijmy od pierwszego pytania – kto może zarabiać na blogu? Okazuje się, że nie tylko blogerzy! Blog może generować zyski także w przypadku marek. Oczywiście, zadziałają tam nieco inne mechanizmy – zajmiemy się tym przypadkiem w dalszej części tekstu.",[16,38364,38365],{},"Wiadomo jednak, że nie każdy bloger zarabia na blogu, a jeszcze mniej osób może się z tego utrzymać. Co wyróżnia tych, co należą do tej grupy? Przede wszystkim, stworzyli zaangażowaną społeczność, której dostarczają wartość. Tego nie zdobywa się z dnia na dzień, a zaufanie czytelników łatwo jest stracić.",[16,38367,38368],{},"Kolejną kwestią jest przygotowanie do monetyzacji. Tutaj konieczne jest pewne zacięcie biznesowe i wyczucie. Szczególnie blogerzy stawiający swoje pierwsze kroki w generowaniu pieniężnych zysków z bloga obawiają się utraty czytelników. Często też nie są świadomi sposobów, w jakie mogą zarabiać na blogu.",[16,38370,38371],{},"Przejdźmy teraz do blogów firmowych. Marki mogą (i powinny!) traktować blogi jako kolejny kanał sprzedaży. Tworząc materiały przydatne dla użytkownika, dostarczają wartość, budują zaufanie i pozycję ekspercką. Wzmacniają też swoją pozycję w wyszukiwarce, pozwalając się znaleźć nowym, potencjalnym klientom.",[16,38373,38374],{},"Marki mogą popaść w pułapkę tworzenia identycznych treści jak konkurencja, nie dostarczając nowej wartości. W takim momencie blog nie będzie przynosił oczekiwanych rezultatów, a nawet może osłabić wizerunek marki.",[220,38376,38378],{"id":38377},"ile-zarabiają-blogerzy","Ile zarabiają blogerzy?",[16,38380,38381],{},"Odpowiedź na to pytanie nie jest jednoznaczna. Zarobki blogerów bowiem mocno zależą od co najmniej kilku czynników, a każdy wycenia się inaczej. Jest kilka głównych kwestii, które mają wpływ na poziom zarobków. Najważniejszą jest wielkość i zaangażowanie społeczności – ważne, żeby nie porównywać tego między różnymi niszami. One również się liczą przy ustalaniu zysków: promując niektóre branże na blogu, możesz zarobić więcej niż przy innych. Inną, uniwersalną kwestią są kanały promocji udostępniane przez blogera.",[220,38383,38385],{"id":38384},"jak-marki-mogą-zarobić-na-blogu","Jak marki mogą zarobić na blogu?",[16,38387,38388],{},"Blog dla marek jest narzędziem pozwalającym na zdobywanie nowych klientów i dostarczanie im wartości. Najważniejszym miernikiem jest to, jak takie działania przekładają się na sprzedaż – właśnie w te sposób marki zarabiają na blogu.",[16,38390,38391],{},"Warto zastanowić się jakich treści potrzebują nasi (przyszli) klienci. Bardzo zależy to od branży oraz produktu lub usług, które oferuje Twój biznes. Szukaj nie tylko tematów dotyczących wprost Twojego biznesu, jak sposoby wykorzystania produktów, baza wiedzy czy najnowsze zmiany. Poszukaj tematów, które interesują Twoich użytkowników, i gdzie możesz podzielić się wartościową wiedzą. Staraj się też przedstawiać treści w unikatowy sposób – to również generuje wartość!",[16,38393,38394],{},"Gdy przygotowujesz treści, warto odpowiedzieć sobie na dwa pytania. Pierwsze dotyczy wartości biznesowej: czy po przeczytaniu tego tekstu odwiedzający będzie chciał dowiedzieć się więcej o mojej firmie? Pozwoli Ci to lepiej ulokować zasoby i skupić się na potencjalnie najważniejszych tekstach. ",[16,38396,38397],{},"Drugie pytanie pomaga określić, na ile sposobów możesz przedstawić dane treści. Czy przygotujesz z nich grafikę na media społecznościowe? Czy są punktem wyjścia do ebooka? Czy za jakiś czas będzie warto wrócić do nich i je odświeżyć? To pytanie jest ważne też dla blogerów!",[12,38399,38401],{"id":38400},"czego-potrzebujemy-żeby-zarobić-pisząc-bloga","Czego potrzebujemy, żeby zarobić, pisząc bloga?",[16,38403,38404],{},"Odpowiedź wydaje się prosta i jednoznaczna – aby zarabiać na blogu, potrzebujemy… mieć bloga. To jednak nie wszystko! Istnieje szereg rzeczy i kryteriów, które dobrze mieć i spełnić, by wycisnąć ze swojej blogowej aktywności jak najwięcej.",[16,38406,38407],{},"Czy musisz prowadzić działania w specjalnej niszy, żeby zarabiać na blogu? Wcale nie! Błędem jest myślenie, że tylko jeden konkretny temat się opłaca. Oczywiście, jak w każdym obszarze, możemy zauważyć trendy i zmieniającą się tematykę, w której jest jak zarobić. Na blogu prowadzonym z sercem, pomysłem i konsekwencją zawsze można coś budować – nawet jeśli nie wpisuje się on w obecną modę! Okazuje się, że na dobrą sprawę ogranicza Cię wyłącznie kreatywność i przygotowanie do monetyzacji.",[16,38409,38410],{},"Właśnie te cztery elementy: pomysł, zaangażowanie, konsekwencja i myślenie biznesowe pomogą Ci stworzyć fundamenty nowego źródła dochodów. Niezależnie czy piszesz o swoim hobby, tworzysz markę osobistą czy odpowiadasz za blog marki kosmetycznej, te cechy pomogą Ci zarobić na blogu.",[12,38412,38414],{"id":38413},"o-czym-warto-pamiętać-przed-rozpoczęciem-monetyzacji","O czym warto pamiętać przed rozpoczęciem monetyzacji?",[16,38416,38417],{},"Gdy myślisz o tym, jak zarabiać na blogu, proces wydaje się łatwy – szukasz współpracy, tworzysz umówiony materiał i publikujesz. Nic trudnego, prawda? Rzeczywistość jednak nie do końca tak wygląda. Zanim zaczniesz szukać konkretnych sposobów na zarabianie na blogu, musisz przemyśleć sobie kilka spraw i zadbać o szczegóły.",[220,38419,38421],{"id":38420},"dobieranie-współpracy","Dobieranie współpracy",[16,38423,38424],{},"Zanim zaczniesz zarabiać na blogu i akceptować współprace, dobrze zastanowić się nad kilkoma sprawami. W pierwszej kolejności pomyśl o tym, jakie aktywności dobrze się wpiszą w Twoją dotychczasową działalność. Nie tylko pomoże to w utrzymaniu spójności działań, ale też ułatwi Ci zadanie. Zaczynając od kwestii, w których się pewnie czujesz, zwiększasz szanse na powodzenie pierwszej współpracy.",[16,38426,38427],{},"Opracuj też kryteria, którymi będziesz się kierować przy doborze współprac. Nie warto wchodzić we wszystkie: dbaj o to, żeby była sprawiedliwie wyceniona. Uważaj też z ich liczbą. Kiedy Twój blog zacznie przypominać słup ogłoszeniowy, stracisz wiarygodność w oczach czytelników.",[16,38429,38430],{},"Oczywiście, przygotuj się na to, że część ich reakcji będzie negatywna. Niektórzy z odwiedzających bloga mogą dać upust emocjom i oskarżyć Cię o chęć zarabiania, zatracenie dawnego charakteru bloga lub inaczej skrytykować Twoją decyzję. Nie warto się tym przejmować. O ile dalej dostarczasz wartość czytelnikom, a negatywne głosy są niewielkim procentem, to nie bierz tego do siebie.",[220,38432,38434],{"id":38433},"przygotowanie-bloga","Przygotowanie bloga",[16,38436,38437],{},"Kolejną kwestią jest przygotowanie Twojego bloga. Zadbaj o to, by stał się wizytówką sam w sobie. Marki przed podjęciem współpracy również będą sprawdzać, czy społeczność jest zaangażowana oraz czy odpisujesz na komentarze. ",[16,38439,38440],{},"Pamiętaj też o technicznych aspektach bloga. Takie kwestie jak wyświetlanie się postów, zdjęć, dopasowanie do różnych ekranów świadczą o Twoim profesjonalizmie. Warto zebrać też dane analityczne i pokazać interesujące trendy. ",[12,38442,38444],{"id":38443},"jak-zarabiać-na-blogu-kilka-sposobów","Jak zarabiać na blogu? Kilka sposobów",[16,38446,38447],{},"Przejdźmy do konkretnych pomysłów. Pewnie wiele z nich zauważasz, obserwując działania innych blogerów. Zastanów się, który sposób pomoże Ci zarobić na blogu!",[220,38449,38451],{"id":38450},"reklamy-displayowe","Reklamy displayowe",[16,38453,38454],{},"Jest to prawdopodobnie najstarszy i najbardziej dostępny sposób zarabiania na blogu, jednak za tym idzie niska efektywność. Polega na tym, że udostępniasz przestrzeń swojego bloga na banery reklamowe. Im więcej osób wyświetli te reklamy, tym więcej zarobisz.",[16,38456,38457],{},"Musisz jednak pamiętać, że w dzisiejszych czasach to często odstrasza czytelników. Polska jest też w światowej czołówce jeśli chodzi o internautów używających adblocka.",[16,38459,38460],{},"Jeśli zdecydujesz się na reklamy displayowe, zadbaj o to, by były jak najmniej intruzywne.",[220,38462,38464],{"id":38463},"marketing-afiliacyjny","Marketing afiliacyjny",[16,38466,38467],{},"Marketing afiliacyjny to taka współpraca z marką, która polega na umieszczaniu specjalnych linków do produktów w Twoich materiałach. ",[16,38469,38470],{},"O czym warto pamiętać? Po pierwsze, edukuj Twoich odbiorców. Kluczowym elementem marketingu afiliacyjnego jest to, że dla konsumenta nie ma żadnych dodatkowych opłat czy ryzyka. Bez tej informacji czytelnicy mogą być niepotrzebnie ostrożni i podejrzliwie podchodzić do tego rodzaju promocji.",[16,38472,38473],{},"Właściwa edukacja może dodatkowo zachęcić do skorzystania akurat z tych linków. Dla niektórych odbiorców fakt, że w ten sposób odwdzięczają się za Twoją pracę i wartość, którą wnosisz, może być ważnym czynnikiem skłaniającym do zakupu przez Twój link afiliacyjny.",[16,38475,38476],{},"Jeśli prowadzisz bloga marki, także możesz wykorzystać marketing afiliacyjny! Wiele firm wplata to narzędzie w swoją strategię marketingową. Dzięki temu możesz zarabiać na blogu w taki sposób, jak opisaliśmy wyżej, albo zacząć działania w affiliate marketing – ale to już zupełnie inna historia.",[220,38478,38480],{"id":38479},"współprace-z-markami","Współprace z markami",[16,38482,38483],{},"Tutaj zaklasyfikujemy wszystkie współprace, które wychodzą poza link afiliacyjny. Możesz tworzyć cykle postów, organizować konkursy, recenzować produkty lub w inny sposób przekazywać Twoim czytelnikom informacje o firmie. ",[16,38485,38486],{},"Pamiętaj o tym, żeby zawsze mieć na uwadze wartość dla odbiorcy. To na tym budujesz swoją działalność! Ciekawe treści dopasowane do Twojej publiczności zaowocują lepszymi wynikami marek – to jest sytuacja win-win-win!",[220,38488,38490],{"id":38489},"tworzenie-własnych-produktów-i-usług","Tworzenie własnych produktów i usług",[16,38492,38493],{},"Jeśli dzielisz się swoją wiedzą, a czytelnicy uważają Cię za eksperta, dlaczego nie stworzysz własnych produktów? Jest to jeden z najbardziej skutecznych sposobów na to, żeby zarobić, pisząc bloga. ",[16,38495,38496,38497,38504,38505,38512],{},"Porozmawiajmy o przykładach. Natalia Kondrat, twórczyni bloga ",[182,38498,38501],{"href":38499,"rel":38500},"https:\u002F\u002Fwww.wloskielove.pl\u002F",[349],[224,38502,38503],{},"Włoskielove"," o języku i kulturze Włoch, prowadzi zajęcia z włoskiego oraz sprzedaje ebooki i inne materiały do nauki. Monika Kamińska przeszła drogę od bloga ",[182,38506,38509],{"href":38507,"rel":38508},"http:\u002F\u002Fblackdresses.pl\u002F",[349],[224,38510,38511],{},"blackdresses"," do własnego butiku w Warszawie i produkcji ubrań.",[16,38514,38515],{},"Szukając inspiracji, patrz szerzej niż tylko na Twoją niszę. Możesz znaleźć ciekawe formy przekazywania wartości lub zauważyć, co nie sprawdzi się w Twoim przypadku. Nie wahaj się też pytać o opinię Twoich czytelników!",[220,38517,38519],{"id":38518},"blog-jako-kanał-sprzedaży","Blog jako kanał sprzedaży",[16,38521,38522],{},"Ten punkt jest szczególnie ważny dla marek. Blog jest świetnym kanałem napędzającym sprzedaż Twoich produktów. Poruszaj tematy, które sprawiają problem potencjalnym klientom, i pokazuj, jak możesz im pomóc. Dzięki temu budujesz świadomość wartości, jaką dostarcza Twój biznes.",[12,38524,38526],{"id":38525},"jak-wyceniać-usługi-na-blogu","Jak wyceniać usługi na blogu?",[16,38528,38529],{},"Przejdźmy do najbardziej intrygującej, ale też najmniej precyzyjnej części pytania “Jak zarabiać, pisząc bloga”. Wycenianie swoich usług na blogu może paraliżować, szczególnie początkujące osoby. Jak to ugryźć?",[16,38531,38532],{},"W pierwszej kolejności pamiętaj, że nawet jeśli Twoje miejsce w sieci powstało dla przyjemności, nie oznacza to, że nie możesz zarabiać na blogu i czerpać korzyści finansowej z wysiłku, który w niego wkładasz. Fakt, że jest to dla Ciebie (na razie) dodatkowe zajęcie, nie obniża wartości Twojej pracy.",[16,38534,38535],{},"Zastanów się, jakie konkretnie usługi proponujesz. Czy wchodzi w to sesja zdjęciowa i przygotowanie tych materiałów? Czy może montaż filmów? Jak długie teksty proponujesz? Podzielenie procesu na konkretne etapy pozwoli Ci go właściwie wycenić i uargumentować cenę klientowi.",[16,38537,38538],{},"Z biegiem czasu nabierzesz wprawy i doświadczenia, a klienci zaczną cenić Twoją markę. Jeśli jednak czujesz, że właściwa wycena przerasta Twoje siły, możesz komuś ją zlecić. Zewnętrzne spojrzenie może pomóc Ci ocenić własny potencjał.",[12,38540,38542],{"id":38541},"jak-zarabiać-na-blogu-dzięki-linkhouse","Jak zarabiać na blogu dzięki Linkhouse?",[16,38544,38545],{},"Blog to jedno z narzędzi content marketingowych, dlatego możesz go rozwijać z pomocą Linkhouse! ",[16,38547,38548],{},"Jeśli prowadzisz swój blog, możesz sprzedawać publikacje i w ten sposób zarabiać na blogu. Marki, szukające miejsca na artykuł sponsorowany, znajdą Cię w bazie i skontaktują się z Tobą. ",[16,38550,38551],{},"Dla marek jest to możliwość wypromowania swojego bloga i pozyskania linków. Więcej ruchu może się przełożyć na wyższą sprzedaż Twoich produktów.",[12,38553,38555],{"id":38554},"kilka-słów-na-koniec","Kilka słów na koniec",[16,38557,38558],{},"Zarabianie na blogu wymaga wiele pracy, konsekwencji i kreatywności. Może się okazać bardzo satysfakcjonujące, pozwalając Ci czerpać korzyści finansowe z Twojej pasji. Będziesz mieć też większe możliwości tworzenia ciekawych materiałów dla Twoich czytelników, wzmagając ich zaufanie i przywiązanie.",[16,38560,38561],{},"Stale pojawiają się kolejne sposoby, w jakie możesz zarabiać na blogu. Warto śledzić branżę i próbować nowych form współpracy, albo tworzyć własne! W końcu Ty najlepiej znasz swoją grupę i wiesz, co do niej trafi.",[16,38563,38564],{},"Powodzenia w monetyzacji!",{"title":34,"searchDepth":190,"depth":190,"links":38566},[38567,38568,38572,38573,38577,38584,38585,38586],{"id":38346,"depth":190,"text":38335},{"id":38358,"depth":190,"text":38359,"children":38569},[38570,38571],{"id":38377,"depth":359,"text":38378},{"id":38384,"depth":359,"text":38385},{"id":38400,"depth":190,"text":38401},{"id":38413,"depth":190,"text":38414,"children":38574},[38575,38576],{"id":38420,"depth":359,"text":38421},{"id":38433,"depth":359,"text":38434},{"id":38443,"depth":190,"text":38444,"children":38578},[38579,38580,38581,38582,38583],{"id":38450,"depth":359,"text":38451},{"id":38463,"depth":359,"text":38464},{"id":38479,"depth":359,"text":38480},{"id":38489,"depth":359,"text":38490},{"id":38518,"depth":359,"text":38519},{"id":38525,"depth":190,"text":38526},{"id":38541,"depth":190,"text":38542},{"id":38554,"depth":190,"text":38555},"Czasy, kiedy blogi były zakładane wyłącznie jako miejsce do pisania o swoim hobby, odeszły już do przeszłości. Bycie blogerem, wcześniej traktowane z przymrużeniem oka, stało się dla wielu osób zajęci","\u002Fblog\u002Fimages\u002Fjak-zarabiac-na-blogu.png",{},"\u002Fblog\u002Fjak-zarabiac-na-blogu",{"title":38335,"description":38587},"blog\u002Fjak-zarabiac-na-blogu","kFUpdtkjWJzPnLreXd3aMHe43gxF0M3rEiTLtFqwte0",{"id":38595,"title":38596,"author":377,"body":38597,"category":24698,"coverStyle":197,"date":38709,"description":38710,"excerpt":197,"extension":200,"image":38711,"meta":38712,"navigation":203,"path":38713,"readTime":5370,"seo":38714,"seoDescription":197,"stem":38715,"__hash__":38716},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-fitness.md","Branża fintess: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":38598,"toc":38697},[38599,38607,38610,38614,38617,38620,38623,38626,38630,38633,38637,38646,38650,38653,38655,38658,38661,38664,38668,38675,38678,38680,38683,38687,38690,38694],[16,38600,38601],{},[224,38602,38603,38604,284],{},"Fitness to obecnie jedna z najbardziej popularnych branży promujących się w sieci. Wysyp trenerek i trenerów fitness, dietetyków, fitness klubów, a także marek produkujących stroje i przyrządy do ćwiczeń jest ogromny. W tym przypadku pojawia się pytanie: jak wyróżnić się wśród konkurencji? Jakie działania przyniosą wymierne efekty? W tym artykule opiszemy, jak w branży fitness możesz wykorzystać ",[182,38605,5113],{"href":5111,"rel":38606},[349],[16,38608,38609],{},"W świecie polskiego fitnessu absolutną królową promocji jest Ewa Chodakowska. Można ją uwielbiać, można jej szczerze nie lubić, ale tego tytułu nie można jej odebrać. Wieloletnią, sukcesywną pracą osiągnęła ogromną popularność i zbudowała zaufanie wśród milionów Polek (i Polaków też). Na pewno ciężko będzie komukolwiek powtórzyć jej sukces, ale to nie znaczy, że branża fitness jest zamknięta. A działać jest sens, bo wielu odbiorców, fanów ćwiczeń ma coraz większe oczekiwania i poszukuje nowych form aktywności fizycznej. Warto o nich zawalczyć content marketingiem. ",[12,38611,38613],{"id":38612},"co-dadzą-ci-działania-content-marketingowe","Co dadzą Ci działania content marketingowe?",[16,38615,38616],{},"W marketingu branży fitness masz całą paletę możliwości osiągania wyników przez działania content marketingowe. Konsumenci mają możliwość przetestowania wielu trenerów, z którymi mogą ćwiczyć, dlatego ważne jest, aby Twoja oferta była różnorodna i była charakterystyczna tylko dla Ciebie. ",[16,38618,38619],{},"Działania content marketingowe mają na celu przede wszystkim zwiększenie ruchu w Twoim kanale komunikacji z odbiorcami, witrynie, czy sklepie internetowym. Finalnie Twoje działania powinny znaleźć odzwierciedlenie we wzmacnianiu wizerunku Twojej marki, a także w sprzedaży. ",[16,38621,38622],{},"Pamiętaj, aby treści publikowane przez Ciebie były dobrej jakości oraz aby były skierowane do Twojej grupy docelowej. Postaw sobie pytanie, do kogo chcesz się zwrócić, czy to będą młode kobiety w przedziale wiekowym 20-35, czy panowie w średnim wieku. Na każdą z tych grup w branży fitness działają inne wabiki, dlatego niezwykle ważne jest, aby określić to sobie przed startem. Tak przemyślane akcje dadzą Ci lepsze efekty, niż działania kierowane do ogółu odbiorców. ",[16,38624,38625],{},"Oprócz wzrostu rozpoznawalności marki, budowania wizerunku i zwiększenia sprzedaży, kolejną korzyścią osiąganą przez content marketing jest lepsze pozycjonowanie witryny w sieci. Wartościowe i klikalne treści sprawią, że algorytm Google będzie chciał przekierowywać potencjalnych konsumentów na Twoją witrynę lub konto w mediach społecznościowych. Dzięki temu osoby, które chcą znaleźć coś związanego z branżą fitness, w szybki sposób będą mogły trafić do Ciebie.",[12,38627,38629],{"id":38628},"przykłady-działań-content-marketingowych-w-branży-fitness","Przykłady działań content marketingowych w branży fitness",[16,38631,38632],{},"Najważniejsze w Twoich działaniach content marketingowych powinny być: jakość i różnorodność. Jakość, bo tylko wartościowe treści mają szansę przynieść długotrwały sukces. Natomiast różnorodność, dlatego że content marketing oferuje wiele możliwości i form, które w sposób efektywny (a także efektowny) poprawią Twoje wyniki. Poniżej przedstawiamy kilka propozycji, które możesz wykorzystać w swoich działaniach.",[220,38634,38636],{"id":38635},"blog-lub-baza-wiedzy","Blog lub baza wiedzy",[16,38638,38639,38640,38645],{},"Osoby trenujące czerpią wiedzę przede wszystkim z sieci. To tutaj w najłatwiejszy sposób można pozyskać informacje na temat treningów siłowych, które przynoszą najlepsze efekty, suplementów diety wspierających kształtowanie sylwetki, czy porad związanych z tym, jaki strój wybrać na zajęcia siłowe, a jaki na aerobik. Forma bloga lub bazy wiedzy sprawi, że Twoja marka będzie postrzegana jako profesjonalna. Od tego już tylko krok do zbudowania z potencjalnym klientem wzajemnego zaufania. Dobrym przykładem takiego bloga jest ",[182,38641,38644],{"href":38642,"rel":38643},"https:\u002F\u002Fwww.codzienniefit.pl",[349],"Codziennie Fit",". Znajdziesz tam propozycje treningów oraz przepisy na pyszne, zdrowe dania. ",[220,38647,38649],{"id":38648},"videomarketing","Videomarketing",[16,38651,38652],{},"Nie jest trudno stwierdzić, że filmiki wideo to jedna z najlepszych form, które można wykorzystać w promocji firmy z branży fitness. Jeśli udostępnisz potencjalnym odbiorcom swoje treningi na YouTube w wersji darmowej, dasz im szansę na spróbowanie, czy trenowanie z Tobą jest fajne. Publikując tego typu treści budujesz zaufanie do swojej marki i pokazujesz ją jako markę profesjonalną. Konsumenci nie są chętni do tego, aby kupować treningi, bez wcześniejszego sprawdzenia, czy proponowane przez Ciebie formy ćwiczeń są dla nich interesujące. Film może przekierowywać bezpośrednio do Twojego sklepu lub platformy, na której sprzedajesz swoje treningi. ",[220,38654,11202],{"id":11201},[16,38656,38657],{},"Media społecznościowe mają ogromny potencjał dla działań content marketingowych w branży fitness. Strona na Facebooku może być świetnym dystrybutorem zarówno treści pisanych, jak i wizualnych na temat konkretnych zagadnień związanych ze światem fitnessu. Może też posłużyć jako miejsce, w którym udostępniasz zdjęcia ukazujące konkretny trening – ćwiczenia krok po kroku, czy po prostu film treningowy. To również świetne miejsce do prowadzenia treningów w formie live. ",[16,38659,38660],{},"Podobne działania możesz podjąć na Instagramie. Dużą popularnością wśród trenerów i trenerek cieszą się publikacje treningów – każde ćwiczenie jest pokazywane na osobnym, krótkim filmie i udostępniane jako trening w jednym poście. Na Pintereście możesz opublikować trening w formie pojedynczej grafiki z rozrysowanymi ćwiczeniami. Oczywiście przoduje tutaj YouTube, na którym możesz publikować różnej długości treningi, czy filmiki z przyrządzania odżywczych potraw potreningowych. ",[16,38662,38663],{},"Wspaniałą formą, która zdecydowanie wspiera budowanie wizerunku jest stworzenie grupy na Facebooku, której społeczność jest skupiona wokół marki. Bez względu na to, czy jesteś trenerem personalnym, czy firmą, która produkuje maty do jogi, masz szansę na zbudowanie grupy, która może między sobą dzielić się swoimi spostrzeżeniami, a ty możesz ich edukować i budować z nimi relacje. ",[220,38665,38667],{"id":38666},"artykuły","Artykuły",[16,38669,38670,38671,38674],{},"To jedna z najpopularniejszych form content marketingu, którą możesz wykorzystać również dla swojej marki. Artykuły oprócz publikowania na własnym blogu, możesz pisać na portale branżowe, czy inne witryny, z którymi będziesz współpracować. Atrakcyjną formą, która wesprze znacząco pozycjonowanie w sieci są ",[182,38672,975],{"href":5156,"rel":38673},[349],". Jeśli nie masz pomysłu, gdzie możesz takie treści publikować z pomocą przychodzi Linkhouse, o czym przeczytasz w dalszej części artykułu.",[16,38676,38677],{},"Artykuły to formy, które także pozwalają Ci na poruszanie różnorodnych tematów interesujących potencjalnego konsumenta. Możesz pisać np. o najlepszych treningach, które pozwolą Ci osiągnąć konkretny cel treningowy lub np. o tym jaki strój wybrać, do konkretnego rodzaju treningu. ",[220,38679,17143],{"id":17142},[16,38681,38682],{},"Swoje treningi możesz sprzedawać również w formie e-booka. Dobrze złożony e-book to forma bardzo lubiana przez odbiorców. W łatwy sposób można trenować mając pod ręką właśnie e-booka. To też świetny pomysł do wykorzystywana jako bonus (a nie tylko jako główny produkt) np. przy sprzedaży urządzeń fitnessowych. To również forma, która nie wymaga skomplikowanych narzędzi do tworzenia (wystarczy Canva, a nawet Word).",[12,38684,38686],{"id":38685},"linkhouse-w-branży-fitness","Linkhouse w branży fitness",[16,38688,38689],{},"Pisaliśmy już o możliwościach artykułów sponsorowanych. Jednak nie wydaje się to aż takie łatwe. Trzeba znaleźć miejsce potencjalnej publikacji, kontakt do osoby, z którą można porozumieć się w tej sprawie, a także zorientować ile nas to będzie kosztowało. Świetnym rozwiązaniem, które zdecydowanie upraszcza działania związane z treściami sponsorowanymi jest skorzystanie z oferty Linkhouse. Na naszej platformie masz dostęp do kilkuset stron związanych z branżą fitness, na których możesz publikować swoje treści linkujące do witryny. Dzięki temu Twój content trafi do szerokiego grona odbiorców, a także będziesz lepiej pozycjonować się w wyszukiwarkach w stosunku do konkurencji. ",[12,38691,38693],{"id":38692},"krótkie-podsumowanie","Krótkie podsumowanie",[16,38695,38696],{},"Content marketing to potężne narzędzie w branży fitness. Dzięki niemu masz szansę zbudować swoją pozycję i wizerunek jako specjalisty. Ponadto działania marketingu treści mają realny wpływ na Twoje zyski oraz pozycjonowanie witryny w sieci. Różnorodność podejmowanych działań daje Twojemu odbiorcy szansę na poznanie Twojej marki z różnych stron. Dlatego też niezwykle istotne jest zawarcie działań content marketingowych w ramach strategii marki, wraz z określeniem grupy docelowej oraz celu, który chcesz osiągnąć.",{"title":34,"searchDepth":190,"depth":190,"links":38698},[38699,38700,38707,38708],{"id":38612,"depth":190,"text":38613},{"id":38628,"depth":190,"text":38629,"children":38701},[38702,38703,38704,38705,38706],{"id":38635,"depth":359,"text":38636},{"id":38648,"depth":359,"text":38649},{"id":11201,"depth":359,"text":11202},{"id":38666,"depth":359,"text":38667},{"id":17142,"depth":359,"text":17143},{"id":38685,"depth":190,"text":38686},{"id":38692,"depth":190,"text":38693},"2020-10-06","Fitness to obecnie jedna z najbardziej popularnych branży promujących się w sieci. Wysyp trenerek i trenerów fitness, dietetyków, fitness klubów, a także marek produkujących stroje i przyrządy do ćwic","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-fitness.png",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-fitness",{"title":38596,"description":38710},"blog\u002Fcontent-marketing-w-branzy-fitness","fKdAXpjBpxrYkTSYuLpiWzhwiNuCoRUM2pRcFo9PJog",{"id":38718,"title":38719,"author":377,"body":38720,"category":24698,"coverStyle":197,"date":38803,"description":38804,"excerpt":197,"extension":200,"image":38805,"meta":38806,"navigation":203,"path":38807,"readTime":858,"seo":38808,"seoDescription":197,"stem":38809,"__hash__":38810},"blog\u002Fblog\u002Fjak-wykorzystac-content-marketing-lokalnie.md","Jak wykorzystać content marketing lokalnie?",{"type":9,"value":38721,"toc":38792},[38722,38727,38731,38734,38737,38740,38744,38748,38751,38754,38758,38761,38765,38768,38772,38775,38778,38782,38785,38789],[16,38723,38724],{},[224,38725,38726],{},"Marketing lokalny rządzi się swoimi prawami. Masz do dyspozycji dużo mniejszy obszar do objęcia swoimi działaniami (co nie znaczy, że ograniczasz się tylko do jednego punktu na mapie). Daje to możliwości skupienia się na innych elementach w promocji i sprzedaży, niż działając na cały rynek Polski i światowy. W artykule opowiemy Ci jakie skuteczne działania content marketingowe można podejmować w marketingu lokalnym.",[12,38728,38730],{"id":38729},"dlaczego-content-marketing-to-dobry-pomysł-w-marketingu-lokalnym","Dlaczego content marketing to dobry pomysł w marketingu lokalnym",[16,38732,38733],{},"Działania w sieci są zdecydowanie mocniejszym i trwalszym bodźcem działajacym na odbiorców. Reklama outdoorowa nie spełnia oczekiwań wielu odbiorców, a także ma zasadniczy minus, który zaczął mieć szczególne znaczenie w kontekście pandemii – trzeba wyjść z domu, aby ją zobaczyć. Plakaty szybko są przykrywane kolejnymi, a ulotki często od razu trafiają do kosza, zazwyczaj nie obdarzone nawet spojrzeniem przez potencjalnego konsumenta. Dlatego warto realizować aktywne działania w ramach marketingu internetowego, a szczególnie content marketingu. ",[16,38735,38736],{},"Zanim zaczniesz internetową ekspansję, należy określić cel tych działań. W pierwszej kolejności musisz ułożyć strategię marketingową dla swojej firmy. Powinno być w niej uwzględnione to, co chcesz osiągnąć, a także w jaki sposób chcesz to zrobić. Określ również grupę docelową, do której będziesz kierować się w komunikacji i promocji. Cele, które możesz sobie założyć to przykładowo: zwiększenie ruchu w sklepie internetowym i stacjonarnym, wzrost rozpoznawalności marki, a finalnie również sprzedaży oraz zysków. ",[16,38738,38739],{},"Twórz jakościowe treści, które zapewnią Ci postrzeganie Twojej marki jako eksperta w branży. Skupiaj się na tych elementach, które są charakterystyczne dla niej – jeśli sprzedajesz produkty i usługi, które możesz pokazać, postaw na dobrej jakości grafiki i filmy. Jeśli będą to artykuły lub wpisy, zadbaj szczególnie o warstwę merytoryczną.",[12,38741,38743],{"id":38742},"przykłady-wykorzystania-content-marketingu-w-marketingu-lokalnym","Przykłady wykorzystania content marketingu w marketingu lokalnym",[220,38745,38747],{"id":38746},"lokalne-artykuły-sponsorowane","Lokalne artykuły sponsorowane",[16,38749,38750],{},"Artykuły możesz publikować w bardzo różnej formie i wielu miejscach w sieci. Pomysłem, w który warto zainwestować jest prowadzenie bloga firmowego. Oprócz ogólnych branżowych wpisów, publikuj dodatkowo treści o charakterze lokalnym. Przykładowo, jeśli prowadzisz sklep rowerowy, możesz udostępnić wpis skupiający się na lokalnych ścieżkach rowerowych. Należy znaleźć element lokalności, który może posłużyć jako baza artykułu.",[16,38752,38753],{},"Ogromną moc oddziaływania na lokalnych odbiorców mają portale dotyczące konkretnego miasta, gminy, czy regionu. Są to zazwyczaj witryny, na których znajdują się informacje, które dotykają i interesują lokalną społeczność. Oprócz korzyści sprzedażowych, które może przynieść publikacja w takim miejscu, ma to walor edukacyjny. Dodatkowo pozycjonuje to Twoją markę jako eksperta w swojej dziedzinie. Jeśli nie wiesz, gdzie publikować tego typu treści, w dalszej części artykułu przeczytasz o tym, jak pomoże Ci w tym Linkhouse.",[220,38755,38757],{"id":38756},"lokalne-grupy-na-facebooku","Lokalne grupy na Facebooku",[16,38759,38760],{},"Kolejnym miejscem, w którym możesz udostępniać swój content i może Ci to przynieść miarodajne zyski, są lokalne grupy na Facebooku. Zazwyczaj poruszają one bardzo różne tematy: od ogólnych, związanych z lokalną społecznością, przez grupy tematyczne, związane z konkretną branżą w danej lokalizacji. Zamiast publikować tam posty stricte reklamowe, dobrze jest się zastanowić jaka jest ta społeczność i jaką wartość dodaną możesz jej oferować. Mogą to być regularne wpisy z poradami lub informacjami dotyczącymi aktualności z branży. Niezwykle ważne jest, aby posługiwać się językiem prostym i budującym relacje. ",[220,38762,38764],{"id":38763},"video-i-webinary-dla-lokalnej-grupy-odbiorców","Video i webinary dla lokalnej grupy odbiorców",[16,38766,38767],{},"Materiały wideo, a także relacje live i szkolenia na żywo nadadzą Twoim działaniom charakteru i różnorodności. Tworząc swoje treści wideo warto urozmaicić je o cechy lokalne. Możesz np. zrealizować je w charakterystycznym dla społecznej lokalności miejscu, a nawet zaangażować do produkcji okolicznych mieszkańców. Oprócz wideo, świetnym pomysłem jest prowadzenie live’ów i webinarów, które mogą pełnić również funkcję edukacyjną. ",[220,38769,38771],{"id":38770},"media-społecznościowe-z-fokusem-na-lokalność","Media społecznościowe z fokusem na lokalność",[16,38773,38774],{},"Social media to świetny (i darmowy) dystrybutor treści. Masz tutaj do wyboru wiele platform, więc w zależności od tego, w jakiej branży pracujesz, należy odpowiednio dobrać kanał. Facebook sprawdza się w większości dziedzin, jednak nie warto ograniczać się tylko do działań w tym medium. Jeśli interesują Cię działania B2B, warto poświęcić czas na rozwijanie profilu swojej marki na LinkedInie. Instagram będzie świetny dla branż mniej specjalistycznych, bardziej związanych z lifestylem. Jeśli masz pomysły na oryginalny content możesz zastanowić się nad Twitterem, Pinterestem, czy TikTokiem. ",[16,38776,38777],{},"Treści ukazujące Twoją działalność od strony lokalnej, będą niezwykle atrakcyjne dla odbiorców. Oprócz tego korzystając z płatnych reklam w mediach społecznościowych, możesz kierować swoje działania bezpośrednio do mieszkańców określonych lokalizacji oraz osób przebywających w danym miejscu tymczasowo. ",[12,38779,38781],{"id":38780},"linkhouse-w-marketingu-lokalnym","Linkhouse w marketingu lokalnym",[16,38783,38784],{},"Artykuły sponsorowane w portalach lokalnych to jedna z najskuteczniejszych form marketingu, skierowana do społeczności zamieszkującej konkretne terytorium. Trudnością w realizacji może być brak wiedzy na temat tego, gdzie publikować takie treści na jakich portalach powinny one być najbardziej efektywne. Z pomocą przychodzi Linkhouse, który w swojej ofercie ma kilka tysięcy portali o różnych zasięgach – również te lokalne. Dzięki temu z łatwością możesz prowadzić działania związane z content marketingiem, a także z pozycjonowaniem witryny w sieci. Warto rozważyć wykorzystanie takiego rozwiązania z uwagi na automatyzację, a także stały monitoring efektów osiąganych przez tę formę. ",[12,38786,38788],{"id":38787},"kilka-słów-podsumowania","Kilka słów podsumowania",[16,38790,38791],{},"Wykorzystanie content marketingu w lokalnych działaniach promocyjnych i sprzedażowych z pewnością odświeży Twoją komunikację, a także wesprze budowanie wizerunku Twojej marki. Na rynku lokalnym Twoja marka będzie postrzegana jako przyjazna społeczności, co na pewno przełoży się na rozpoznawalność, sprzedaż oraz zyski. Warto korzystać z różnych form marketingu treści, ponieważ znacząco wpływa to również na pozycjonowanie firmy w sieci. Nie bój się testować i próbować różnych rozwiązań. Niektóre formy czasami osiągają zaskakujące rezultaty.",{"title":34,"searchDepth":190,"depth":190,"links":38793},[38794,38795,38801,38802],{"id":38729,"depth":190,"text":38730},{"id":38742,"depth":190,"text":38743,"children":38796},[38797,38798,38799,38800],{"id":38746,"depth":359,"text":38747},{"id":38756,"depth":359,"text":38757},{"id":38763,"depth":359,"text":38764},{"id":38770,"depth":359,"text":38771},{"id":38780,"depth":190,"text":38781},{"id":38787,"depth":190,"text":38788},"2020-10-05","Marketing lokalny rządzi się swoimi prawami. Masz do dyspozycji dużo mniejszy obszar do objęcia swoimi działaniami (co nie znaczy, że ograniczasz się tylko do jednego punktu na mapie). Daje to możliwo","\u002Fblog\u002Fimages\u002Fjak-wykorzystac-content-marketing-lokalnie.png",{},"\u002Fblog\u002Fjak-wykorzystac-content-marketing-lokalnie",{"title":38719,"description":38804},"blog\u002Fjak-wykorzystac-content-marketing-lokalnie","h6VjAyNLc2D_ILFwjDt9pbIgUgOCclgHr3nXi0OPkHI",{"id":38812,"title":38813,"author":377,"body":38814,"category":24698,"coverStyle":197,"date":38912,"description":38913,"excerpt":197,"extension":200,"image":38914,"meta":38915,"navigation":203,"path":38916,"readTime":205,"seo":38917,"seoDescription":197,"stem":38918,"__hash__":38919},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-wnetrzarskiej.md","Branża wnętrzarska: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":38815,"toc":38902},[38816,38823,38827,38830,38833,38836,38849,38853,38856,38860,38863,38866,38869,38873,38876,38880,38883,38887,38890,38894,38897,38899],[16,38817,38818,38819,38822],{},"Projektowanie i dekoracja wnętrz to branża, w której trzeba mocno wyróżnić się wizją artystyczną oraz oryginalnym, interesującym podejściem. Dlatego content marketing wydaje się być doskonały do promowania tego typu produktów i usług. Jest również świetnym sposobem na demonstrowanie swojej wiedzy, umiejętności oraz opinii zadowolonych klientów. Jakie działania będą odpowiednie i dlaczego ",[182,38820,5113],{"href":5111,"rel":38821},[349]," powinien mieć swoje miejsce w strategii Twojej marki? Między innymi o tym przeczytasz w poniższym artykule.",[12,38824,38826],{"id":38825},"co-daje-content-marketing-branży-wnętrzarskiej","Co daje content marketing branży wnętrzarskiej?",[16,38828,38829],{},"Konsumenci często przed zakupami poszukują w internecie informacji na temat produktów i usług, które zamierzają nabyć. Analizują recenzje i czytają artykuły. Dla projektantów wnętrz to świetna okazja do wykorzystania działań content marketingowych, które mogą dać realną szansę na miarodajne wyniki.",[16,38831,38832],{},"Pierwszym i najważniejszym celem tych działań jest wzrost ruchu na stronie i sprzedaży. Z badań wynika, że marketing treści generuje 3 razy więcej leadów, niż ten tradycyjny. Ale zanim zaczniesz tworzyć content, poznaj i zbadaj grupę docelową. Wówczas łatwiej będzie Ci określić jakiego typu materiały najlepiej trafią do jej członków.",[16,38834,38835],{},"Twórz jakościowe treści, pokazujące Twoją firmę jako ekspertów w branży i prezentuj elementy wizualne, które będą wpływać na emocje. Dzięki temu na pewno zobaczysz pozytywną zmianę w wynikach osiąganych przez Twoją markę, a także wpłynie to dodatnio na jej wizerunek. Jakościowy content stawia ją w roli specjalisty, co wzbudza zaufanie oraz renomę wśród klientów.",[16,38837,38838,38839,38841,38842,38844,38845,38848],{},"Kolejną korzyścią, która wypływa z wykorzystywania content marketingu w swoich działaniach jest pozycjonowanie firmy w wyszukiwarce. Dzięki temu łatwiej możesz przyciągnąć uwagę potencjalnych klientów, którzy poszukują usług i produktów podobnych do Twoich, a także porad związnaych z tematyką Twojej branży.",[269,38840],{},"\nPrzykłady wykorzystania content marketingu w branży wnętrzarskiej",[269,38843],{},"\nTworząc treści pod content marketing, nie warto ograniczać się tylko do jednego typu. Do wyboru masz cały wachlarz możliwości: wpisy na blogu i ",[182,38846,975],{"href":5156,"rel":38847},[349],", treści video i webinary, fotografie, e-booki, treści w mediach społecznościowych itd. Jak je wykorzystywać?",[12,38850,38852],{"id":38851},"wykorzystaj-artykuły-do-promocji-branży-wnętrzarskiej","Wykorzystaj artykuły do promocji branży wnętrzarskiej",[16,38854,38855],{},"Twoje wpisy mogą być tworzone w różnorodnej formie. Do wykorzystania masz portale branżowe, blog firmowy, czy media społecznościowe. Swoim odbiorcom warto dostarczać teksty różnej długości – od rozbudowanych artykułów specjalistycznych, po krótkie porady dla klientów. Oprócz wpisów darmowych, bardzo opłacalną opcją są artykuły sponsorowane. Pytanie, które może się pojawić w Twojej głowie w tym momencie, to “gdzie publikować takie treści?”. Pomocny w takiej sytuacji jest Linkhouse, do którego powrócimy w dalszej części.",[12,38857,38859],{"id":38858},"media-społecznościowe-dla-zwiększenia-zasięgu","Media społecznościowe dla zwiększenia zasięgu",[16,38861,38862],{},"Social media pozwalają na darmowe dystrybuowanie różnorodnych treści – od bardziej lub mniej rozbudowanych tekstów, przez albumy zdjęć, po różnej długości filmy. W wypadku branży wnętrzarskiej warto zainteresować się większą liczbą platform niż ograniczać się np. tylko do Facebooka. Oprócz największego medium społecznościowego, na którym można umieszczać krótkie podpowiedzi dotyczące wnętrz oraz LinkedIna, gdzie można publikować rozbudowane artykuły związane z B2B, warto zainteresować się kanałami, które są zdecydowanie bardziej nastawione na grafiki.",[16,38864,38865],{},"Instagram pozwoli na ekspozycję pięknych wnętrz, a sam profil może być formą portfolio. Na Instagram Stories możesz publikować filmiki z tworzenia oraz realizacji swoich projektów. Medium, na którym zdecydowanie warto się skupić jest Pinterest, gdyż liczba użytkowników wzrasta z każdym miesiącem. Najczęściej służy do poszukiwania inspiracji z branży modowej, weselnej, a także właśnie wnętrzarskiej.",[16,38867,38868],{},"Dobrym pomysłem na dystrybucje contentu i budowanie społeczności jest również stworzenie grupy na Facebooku. Przykładowo może to być grupa z inspiracjami dotyczącymi wystroju wnętrz oraz wsparciem ze strony specjalistów. Mile widziane będą tam na pewno i spektakularne projekty całego domu i poszczególne elementy dekoracji.",[12,38870,38872],{"id":38871},"video-marketing-jako-pomysł-na-promocję","Video Marketing jako pomysł na promocję",[16,38874,38875],{},"Materiały video dają Ci jeszcze więcej możliwości przedstawiania tworzonych przez Ciebie przestrzeni potencjalnym klientom. Jeśli zajmujesz się projektowaniem możesz pokazać cały proces tworzenia oraz przykładowe realizacje. Jeśli przygotowujesz np. ręcznie dekoracje wnętrz lub lampy również możesz to pokazać. Warto inwestować w to, aby te materiały były wysokiej jakości. To szczególnie ważne w branżach wizualnych, takich jak właśnie architektura wnętrz.",[12,38877,38879],{"id":38878},"webinar-i-live-transmisje-dla-ukazania-pomysłów","Webinar i live transmisje dla ukazania pomysłów",[16,38881,38882],{},"Oprócz materiałów video pokazujących realizacje możesz pomyśleć o wykorzystywaniu webinarów i live’ów. To kolejne sposoby na wzmocnienie wizerunku marki jako eksperckiej i pokazania wiedzy związanej z branżą wnętrzarską, pomysłów czy nawet projektowania live! Klucz to dobry temat, wysoki poziom merytoryczny i profesjonalna obsługa webinaru, bądź live’u. Należy również brać pod uwagę kwestie techniczne związane z jakością obrazu oraz dźwięku.",[12,38884,38886],{"id":38885},"e-booki-jako-forma-promocji","E-booki jako forma promocji",[16,38888,38889],{},"W formie e-booka można wydać na przykład katalog oferowanych projektów lub produktów. Taki format uzupełniony o dodatkową wartość merytoryczną jest niezwykle atrakcyjnym produktem. Zaletą tego formatu jest również to, że w łatwy sposób możesz go aktualizować o kolejne nowości, a także odpowiednio złożony pozwala na eleganckie przedstawienie swoich usług i produktów w formie graficznej. E-book możesz być darmowy, ale może być dodatkową formą czerpania zysków dla firmy.",[12,38891,38893],{"id":38892},"linkhouse-dla-branży-wnętrzarskiej","Linkhouse dla branży wnętrzarskiej",[16,38895,38896],{},"Tak jak już powyżej pisaliśmy, świetnym pomysłem na realizacje content marketingowe są artykuły sponsorowane. Problemem może być brak wiedzy na temat tego, gdzie można umieścić takie artykuły i z kim współpracować, aby sponsorowane treści realizowały swoje cele. Warto rozważyć wówczas skorzystanie z oferty Linkhouse. Na naszej platformie masz dostęp do kilku tysięcy stron związanych z różnymi branżami, w tym z wnętrzarską. Dzięki temu możesz w łatwy sposób publikować artykuły na zasięgowych portalach, które trafią do szerszego grona odbiorców. Drugą korzyścią wynikającą z publikacji takich tekstów jest linkowanie do Twojej strony, dzięki czemu wzmacniana jest widoczność Twojej marki w sieci.",[12,38898,38693],{"id":38692},[16,38900,38901],{},"Content marketing wydaje się być idealnym sposobem na promocję produktów i usług z branży wnętrzarskiej. Możesz korzystać z całej palety kanałów i sposobów promocji tego typu marketingu, co wpływa szczególnie na dwie ważne kwestie w budowaniu marki. Pierwsza to posiadanie wpływu jako marka na kreowanie tych treści i ich rozprzestrzenianie się. Odbiorca może przez to patrzeć na markę, tak jak my tego chcemy. Druga kwestia, która wynika z tej pierwszej to budowanie trwałych relacji z Twoimi klientami oraz potencjalnymi klientami. Dlatego nie bój się inwestować w content marketing – gwarantujemy, że oczekiwane przez Ciebie efekty mogą zostać szybko osiągnięte.",{"title":34,"searchDepth":190,"depth":190,"links":38903},[38904,38905,38906,38907,38908,38909,38910,38911],{"id":38825,"depth":190,"text":38826},{"id":38851,"depth":190,"text":38852},{"id":38858,"depth":190,"text":38859},{"id":38871,"depth":190,"text":38872},{"id":38878,"depth":190,"text":38879},{"id":38885,"depth":190,"text":38886},{"id":38892,"depth":190,"text":38893},{"id":38692,"depth":190,"text":38693},"2020-10-01","Projektowanie i dekoracja wnętrz to branża, w której trzeba mocno wyróżnić się wizją artystyczną oraz oryginalnym, interesującym podejściem. Dlatego content marketing wydaje się być doskonały do promo","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-wnetrzarskiej.png",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-wnetrzarskiej",{"title":38813,"description":38913},"blog\u002Fcontent-marketing-w-branzy-wnetrzarskiej","Ock6qqLaU0mfvGIqgut_W-tGeren8rwzplnaTTFADTU",{"id":38921,"title":38922,"author":377,"body":38923,"category":24698,"coverStyle":197,"date":39037,"description":39038,"excerpt":197,"extension":200,"image":39039,"meta":39040,"navigation":203,"path":39041,"readTime":858,"seo":39042,"seoDescription":197,"stem":39043,"__hash__":39044},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-farmaceutycznej.md","Branża farmaceutyczna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":38924,"toc":39022},[38925,38933,38936,38940,38943,38947,38950,38954,38957,38961,38964,38968,38971,38973,38976,38980,38983,38986,38988,38991,38995,38998,39000,39003,39007,39015,39019],[16,38926,38927],{},[224,38928,38929,38932],{},[182,38930,7868],{"href":5111,"rel":38931},[349]," to jedna z najbardziej efektywnych form promocji. Dzięki niemu można reklamować produkty i usługi, w sposób wartościowy dla odbiorcy. Marketing treści wydaje się bardzo atrakcyjnym rozwiązaniem dla branży farmaceutycznej. Współcześni pacjenci bardzo często, zanim pójdą do lekarza, czy zdecydują się na zakup danego produktu leczniczego, szukają porad w internecie. Dlatego też tak ważne jest, aby marki dostarczały jakościowe, rzetelne treści, które postawią ich w kategorii eksperta. Jakie działania contentowe powinni podejmować przedstawiciele branży farmaceutycznej? O tym w poniższym artykule.",[16,38934,38935],{},"Zacznijmy jednak od początku. Dlaczego w ogóle warto podejmować działania content marketingowe w branży farmaceutycznej? ",[220,38937,38939],{"id":38938},"budowanie-wizerunku-marki","Budowanie wizerunku marki ",[16,38941,38942],{},"Branża farmaceutyczna porusza bardzo delikatną i zarazem najważniejszą dziedzinę naszego życia, czyli zdrowie. O tym, czy kupimy dany suplement diety, lek, czy sięgniemy po konkretną usługę medyczną, decyduje przede wszystkim opinia o marce. Im większe mamy poczucie eksperckości ze strony firmy, tym bardziej jej ufamy. Konsumenci chętniej nabywają oferowany produkt lub usługę, więc przekłada się to na zysk.",[220,38944,38946],{"id":38945},"poruszanie-kwestii-specjalistycznych","Poruszanie kwestii specjalistycznych",[16,38948,38949],{},"Treści content marketingowe, dają odbiorcom wsparcie w zrozumieniu tego, co może być dla nich trudne – jak np. treści związane z medycyną. Wartościowe artykuły na temat konkretnych chorób, sposobów walki ze schorzeniami, czy opisywanie działania produktów leczniczych, dadzą wartość dodaną czytelnikowi. ",[220,38951,38953],{"id":38952},"internet-jako-źródło-wiedzy","Internet jako źródło wiedzy",[16,38955,38956],{},"Tak jak pisaliśmy we wstępie, pacjenci, zanim wybiorą się do lekarza, bądź kupią produkt medyczny, szukają informacji w sieci. Niestety często trafiają na złej jakości content, który może wprowadzić odbiorcą w błąd. Dlatego tak ważne jest, aby publikowane przez Twoją markę treści były wpisami, które mają wiarygodność ekspercką.",[220,38958,38960],{"id":38959},"zwiększenie-ruchu-na-stronie-i-sprzedaży","Zwiększenie ruchu na stronie i sprzedaży ",[16,38962,38963],{},"Content marketing to oczywiście również miarodajne efekty, czyli wzrost ruchu na stronie, a finalnie i sprzedaży. Jeśli treści będą dobrej jakości wzrośnie zainteresowanie Twoją marką wśród odbiorców. Kolejną wartością dodaną jest również poprawienie pozycjonowania strony marki w wyszukiwarkach. Dzięki temu osoba poszukująca konkretnego rodzaju produktu, łatwiej trafi na Twoją stronę.",[12,38965,38967],{"id":38966},"przykłady-wykorzystania-content-marketingu-w-branży-farmaceutycznej","Przykłady wykorzystania content marketingu w branży farmaceutycznej",[16,38969,38970],{},"Pomysłów na treści marketingowe w branży farmaceutycznej może być bardzo dużo. Warto nie ograniczać się tylko do jednego rodzaju, ale tworzyć różnorodne treści w wielu kanałach, aby trafić do szerokiego grona odbiorców. Przykładowe treści to:",[220,38972,38667],{"id":38666},[16,38974,38975],{},"Artykuły mogą występować w różnej formie. Mogą być publikowane na blogu firmowym lub na portalach branżowych. Tworzenie artykułu jest stosunkowo łatwe i opłacalne. Dodatkową zaletą jest to, że generuje ruch na stronie Twojej marki oraz ma wpływ na pozycjonowanie w sieci. Poprawnie napisane artykuły będą aktualne przez długi czas. Najważniejsze jest to, aby treści były merytoryczne i eksperckie. Artykuły mogą również być sponsorowane. Jeśli nie masz pomysłu na miejsce publikacji takiej treści z pomocą przychodzi Linkhouse, o czym przeczytasz w dalszej części. ",[220,38977,38979],{"id":38978},"video-marketing","Video Marketing",[16,38981,38982],{},"Content video jest bardzo lubianą przez odbiorców formą. Świetnie sprawdzi się również w branży farmaceutycznej. Film, który w sposób prosty i jasny przedstawia usługi Twojej marki, może mieć ogromny wpływ na wzrost zaufania u potencjalnych klientów. Filmy mogą pełnić funkcję edukacyjną i oprócz produkcji realizowanych zgodnie z założonym scenariuszem, możesz przemyśleć live’y tematyczne, które dzieją się tu i teraz.",[16,38984,38985],{},"Tworzenie jakościowych i atrakcyjnych filmów wymaga większych nakładów finansowych i zaangażowania niż treści pisane, ale warto urozmaicić swoje działania content marketingowe o taki format.",[220,38987,17143],{"id":17142},[16,38989,38990],{},"E-booki to bardzo popularna forma, która daje możliwość edukowania swoich odbiorców. Możesz w nim dokładnie opisać studium przypadku oraz dostępne rozwiązania problemów. Inną ich zaletą jest to, że w łatwy sposób możesz je aktualizować o nowości branżowe. Natomiast urozmaicenie strony wizualnej e-booka sprawi, że klienci chętniej po niego sięgną. E-book możesz być darmowy, ale może być dodatkową formą czerpania zysków dla firmy.",[220,38992,38994],{"id":38993},"webinary-i-podcasty","Webinary i podcasty",[16,38996,38997],{},"Webinar (o którym wspominaliśmy już powyżej przy okazji video marketingu) oraz podcasty są świetnym sposobem na budowanie autorytetu marki i kształtowania jej wizerunku jako eksperta. W obu przypadkach należy jednak pamiętać o szeregu czynników technicznych, które mogą mieć wpływ na odbiór. Przy podcastach są to tylko kwestie dźwiękowe, natomiast przy webinarach dochodzą kwestie związane z video oraz ewentualną realizacją na żywo.",[220,38999,10750],{"id":10747},[16,39001,39002],{},"Kanały w mediach społecznościowych pozwalają na prowadzenie ich w sposób bardzo różnorodny. Na Facebooku można publikować dłuższe, interesujące treści na tematy związane z branżą, skierowane do osób nieposiadających rozbudowanych kompetencji farmaceutycznych. Na Instagramie można nawiązać współpracę z Influencerami. Najlepiej, jeśli byliby to specjaliści z branży lub osoby, które budzą powszechne zaufanie. Działania B2B najlepiej prowadzić na LinkedInie. Ciekawym rozwiązaniem dla Twojej marki może być również prowadzenie grupy na Facebooku, która pozwoli na edukację odbiorców, zbuduje społeczność, a także wesprze budowanie wizerunku firmy jako eksperta. W grupach o charakterze edukacyjnym można w oparciu o moduły stworzyć kurs osadzony w środowisku Facebooka. ",[12,39004,39006],{"id":39005},"jak-linkhouse-może-wesprzeć-działania-content-marketingowe-w-branży-farmaceutycznej","Jak Linkhouse może wesprzeć działania content marketingowe w branży farmaceutycznej?",[16,39008,39009,39010,39014],{},"Jakościowym contentem warto się dzielić, dlatego warto pomyśleć o ",[182,39011,39013],{"href":5156,"rel":39012},[349],"artykułach sponsorowanych",". Jeśli nie wiesz, gdzie możesz dystrybuować tworzone przez Twoją markę treści warto zainteresować się funkcjami Linkhouse. Poprzez platformę masz dostęp do kilkuset stron związanych z branżą farmaceutyczną i medyczną. Oprócz tego możesz tam znaleźć bazę innych portali, które mogą być zainteresowane tego typu contentem. Możesz również linkować treści Twojej marki na portalach bezpośrednio niezwiązanych z branżą. Takie działanie wspiera pozycjonowanie w sieci oraz wzmacnia wizerunek eksperta.",[12,39016,39018],{"id":39017},"kilka-słów-zakończenia","Kilka słów zakończenia",[16,39020,39021],{},"Branża farmaceutyczna to świetna przestrzeń na wykorzystanie content marketingu. Dobrze prowadzone kanały w mediach społecznościowych, grupy, e-booki, podcasty i artykuły znacząco wpłyną na postrzeganie Twojej marki przez potencjalnych klientów. Firma o dobrze ugruntowanej pozycji, produkująca wartościowy content, wzbudzi w nich zaufanie, szczególnie ważne w branżach związanych ze zdrowiem.",{"title":34,"searchDepth":190,"depth":190,"links":39023},[39024,39025,39026,39027,39028,39035,39036],{"id":38938,"depth":359,"text":38939},{"id":38945,"depth":359,"text":38946},{"id":38952,"depth":359,"text":38953},{"id":38959,"depth":359,"text":38960},{"id":38966,"depth":190,"text":38967,"children":39029},[39030,39031,39032,39033,39034],{"id":38666,"depth":359,"text":38667},{"id":38978,"depth":359,"text":38979},{"id":17142,"depth":359,"text":17143},{"id":38993,"depth":359,"text":38994},{"id":10747,"depth":359,"text":10750},{"id":39005,"depth":190,"text":39006},{"id":39017,"depth":190,"text":39018},"2020-09-30","Content marketing to jedna z najbardziej efektywnych form promocji. Dzięki niemu można reklamować produkty i usługi, w sposób wartościowy dla odbiorcy. Marketing treści wydaje się bardzo atrakcyjnym r","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-farmaceutycznej.png",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-farmaceutycznej",{"title":38922,"description":39038},"blog\u002Fcontent-marketing-w-branzy-farmaceutycznej","II5uJPPgjtafPHys0hozAsrZnTuXOY6f-D37GqmoqyA",{"id":39046,"title":39047,"author":377,"body":39048,"category":11600,"coverStyle":197,"date":39146,"description":39147,"excerpt":197,"extension":200,"image":39148,"meta":39149,"navigation":203,"path":39150,"readTime":858,"seo":39151,"seoDescription":197,"stem":39152,"__hash__":39153},"blog\u002Fblog\u002Fjak-przygotowac-e-commerce-na-okres-swiateczny.md","Jak przygotować e-commerce na okres świąteczny?",{"type":9,"value":39049,"toc":39134},[39050,39055,39058,39062,39065,39069,39072,39076,39079,39083,39086,39090,39093,39097,39100,39104,39107,39111,39114,39118,39121,39125],[16,39051,39052],{},[224,39053,39054],{},"Branża sprzedażowa swój największy rozkwit przeżywa w czwartym kwartale roku. Boom zakupowy rozpoczyna się już na początku listopada. Przed świętami mamy jeszcze Black Friday, Cyber Monday i Mikołajki. Przed tym czasem trzeba przygotować swój sklep internetowy na wzmożone działania. Jak przygotować e-commerce na okres świąteczny?",[16,39056,39057],{},"Aby ostatnie miesiące roku przyniosły spodziewane wysokie zyski, należy odpowiednio dostosować swój sklep internetowy. Dlatego nigdy nie zostawiaj działań związanych z okresem świątecznym na ostatnią chwilę. Poniżej przedstawimy Ci kilka zasad, o których musisz pamiętać prowadząc sklep internetowy. ",[12,39059,39061],{"id":39060},"zaplanuj-działania-i-strategię-marketingową","Zaplanuj działania i strategię marketingową",[16,39063,39064],{},"Bez odpowiedniego planowania nic nie osiągniesz. Najlepiej jest już kilka miesięcy przed końcem roku zacząć opracowywać działania na ten czas. Zacznij od zanotowania, co jest Twoim celem w tym okresie. A następnie na tej podstawie oceń, co będzie Ci potrzebne do jego realizacji: lepsza obsługa klienta, świetne kampanie marketingowe i sprzedażowe, wydajna strona internetowa, świąteczny content, atrakcyjne promocje… Im wcześniej zaczniesz pracę, tym łatwiej będzie Ci osiągnąć postawione przed Twoją firmą cele.",[12,39066,39068],{"id":39067},"stwórz-ciekawe-promocje","Stwórz ciekawe promocje",[16,39070,39071],{},"W e-commerce nie wystarczy już tylko, że ogłosisz obniżkę o 75%. Zaplanuj dodatkowe, atrakcyjne promocje, aby przekonać konsumentów do zakupów w Twoim sklepie. Mogą to być np. darmowa przesyłka, oferta pięknego zapakowania prezentów, opcja personalizacji lub jakiś drobiazg kojarzący się ze świętami, który będzie podarunkiem od firmy. Pomysłów może być mnóstwo, dlatego postaw na coś oryginalnego, co wyróżni Twoją markę spośród innych. ",[12,39073,39075],{"id":39074},"przygotuj-swoje-social-media-i-strony","Przygotuj swoje social media i strony",[16,39077,39078],{},"Okres świąteczny to nie tylko świąteczne promocje. Niezwykle istotna jest spójność, którą Twoja firma powinna zaoferować klientowi. Zadbaj o to, aby design Twojej strony i kanałów w mediach społecznościowych był w tym okresie specjalny. Niech konsument poczuje atmosferę zbliżających się świąt. Zadbaj o to, aby w witrynie znalazły się elementy związane z tym okresem, grafiki w mediach społecznościowych dostosuj do bożonarodzeniowego klimatu. Wymień cover photo i odśwież content wizualny.",[12,39080,39082],{"id":39081},"publikuj-wartościowe-treści","Publikuj wartościowe treści",[16,39084,39085],{},"Content marketing to potęga czasu świąt. Przygotuj więc treści, które mogą być przydatne dla Twoich klientów. Przykładowo możesz tworzyć wpisy na bloga firmowego o tym, jak kreatywnie zapakować prezenty, jakie są najelpsze pomysły na prezenty dla całej rodziny, czy tworzyć rankingi poszczególnych produktów lub ich kategorii, np. 10 najlepszych książek dla kobiet pod choinkę. Pamiętaj, aby treści były angażujące i interesujące dla odbiorcy. W dalszej części artykułu opiszemy, jak możesz wykorzystać do tego Linkhouse.",[12,39087,39089],{"id":39088},"przygotuj-obsługę-klienta","Przygotuj obsługę klienta",[16,39091,39092],{},"Wzmożony okres sprzedażowy to również zdecydowanie więcej działań, dla zespołu obsługi klienta. Zastanów się, czy potrzebujesz więcej zasobów ludzkich, czy może lepiej iść w automatyzację. Pamiętaj, że klient, który znajdzie się w Twoim sklepie internetowym musi mieć łatwy dostęp do obsługi. Dlatego zastanów się nad zainstalowaniem czatu na każdej podstronie sklepu. Na szczęście, pytania konsumentów często się powtarzają i dotyczą podobnych kwestii, więc możesz zautomatyzować ten proces za pomocą przygotowanych wcześniej odpowiedzi na najczęstsze pytania lub wykorzystać narzędzia do automatyzacji customer service. Świetnym pomysłem jest wykorzystywanie chatbotów, które sprawią, że klienci z prostymi, powtarzalnymi pytaniami zostaną obsłużeni automatycznie.",[12,39094,39096],{"id":39095},"zoptymalizuj-swoją-witrynę","Zoptymalizuj swoją witrynę",[16,39098,39099],{},"Jednym z najważniejszych punktów, o którym należy pamiętać w okresie świątecznym jest optymalizacja sklepu internetowego. Twoja strona powinna działać w tym okresie bez zarzutów, dlatego dobrze jest wcześniej sprawdzić jej wydajność. Podstrony powinny otwierać się sprawnie i bez błędów, należy sprawdzić linkowanie w każdym miejscu, w którym występuje. Nie zapomnij również o działaniu sklepu na urządzeniach mobilnych. Obecnie ogromny procent zakupów odbywa się właśnie przez telefony i tablety, dlatego nie zapomnij o sprawdzeniu jak Twoje strona otwiera się na smartphonie.",[12,39101,39103],{"id":39102},"nie-czekaj-na-ostatnią-chwilę","Nie czekaj na ostatnią chwilę!",[16,39105,39106],{},"Pamiętaj, że im bliżej świąt Bożego Narodzenia, tym ludzie mniej chętnie będą robić zakupy przez internet. Dlatego tak ważne jest, aby Twój sklep był gotowy już w listopadzie. Kumulacja działań, która rozpocznie się w ostatni piątek listopada (Black Friday) to absolutnie ostatni moment, aby Twój sklep był gotowy. Im bliżej świąt, tym konsumenci mniej chętnie będą kupować przez internet. Jest to zrozumiałe, ponieważ opóźnienia związane z dostawą są w tym okresie powszechne. ",[12,39108,39110],{"id":39109},"dodaj-kolejne-punkty-dostawy","Dodaj kolejne punkty dostawy",[16,39112,39113],{},"Dawno już jedynymi usługodawcami oferującymi przesłanie towarów przestała być Poczta Polska i kurierzy. Oprócz tych opcji możesz oferować dostawy do różnego rodzaju punktów odbioru: paczkomatów, kiosków ruchu, czy sklepów. Zatroszcz się, aby Twój klient miał możliwość wyboru, skąd będzie mógł odebrać zamówione produkty. Firma, która oferuje różne formy przesyłki, stawia swoje usługi znacznie wyżej, niż firma, która tego nie oferuje.",[12,39115,39117],{"id":39116},"linkhouse-w-okresie-świątecznym","Linkhouse w okresie świątecznym",[16,39119,39120],{},"Funkcje oferowane przez Linkhouse ułatwią i zautomatyzują działania Twojej firmy związane z content marketingiem i SEO. Przez Linkhouse możesz nabyć miejsca do linkowania oraz publikacji treści. Dzięki temu w łatwy sposób możesz dystrybuować content. Publikowanie treści ma ogromny wpływ na wizerunek Twojej marki, a także na pozycjonowanie witryny w sieci. W Linkhouse znajdziesz bazę portali, które są powiązane ściśle z Twoją branżą, a także inne witryny, na których treści tworzone przez Twoją markę również będą mogły zaistnieć. ",[12,39122,39124],{"id":39123},"coraz-bliżej-święta","Coraz bliżej święta",[16,39126,39127,39128,39133],{},"Jeśli chcesz dobrze przygotować swój sklep na okres świąteczny, musisz zacząć planować działania kilka miesięcy wcześniej. Szczególnie w roku epidemii, w którym ",[182,39129,39132],{"href":39130,"rel":39131},"https:\u002F\u002Fbusinessinsider.com.pl\u002Ffinanse\u002Fhandel\u002Fzakupy-w-internecie-jak-koronawirus-zmienil-e-commerce\u002Fmq5wr1x",[349],"wzrost zakupów przez internet"," jest znaczący. Przy kreowaniu działań należy pamiętać nie tylko o atrakcyjnej ofercie, ale również o budżecie, sprawdzeniu wydajności strony, content marketingu, pozycjonowaniu sklepu i sprawnej obsłudze klienta. Przez wiele branż ten okres jest uznawany za najbardziej istotny w ciągu roku, dlatego nie możesz go przespać. Efektywne działania w czwartym kwartale będą odzwierciedlały się w zyskach, które Twoja firma będzie uzyskiwała przez kolejne miesiące.",{"title":34,"searchDepth":190,"depth":190,"links":39135},[39136,39137,39138,39139,39140,39141,39142,39143,39144,39145],{"id":39060,"depth":190,"text":39061},{"id":39067,"depth":190,"text":39068},{"id":39074,"depth":190,"text":39075},{"id":39081,"depth":190,"text":39082},{"id":39088,"depth":190,"text":39089},{"id":39095,"depth":190,"text":39096},{"id":39102,"depth":190,"text":39103},{"id":39109,"depth":190,"text":39110},{"id":39116,"depth":190,"text":39117},{"id":39123,"depth":190,"text":39124},"2020-09-27","Branża sprzedażowa swój największy rozkwit przeżywa w czwartym kwartale roku. Boom zakupowy rozpoczyna się już na początku listopada. Przed świętami mamy jeszcze Black Friday, Cyber Monday i Mikołajki","\u002Fblog\u002Fimages\u002Fjak-przygotowac-e-commerce-na-okres-swiateczny.png",{},"\u002Fblog\u002Fjak-przygotowac-e-commerce-na-okres-swiateczny",{"title":39047,"description":39147},"blog\u002Fjak-przygotowac-e-commerce-na-okres-swiateczny","6so14qm_hoGuLYLy2Cdv5S4xQ4FIz6UX_6eqj-yWVmA",{"id":39155,"title":39156,"author":377,"body":39157,"category":11600,"coverStyle":197,"date":39146,"description":39239,"excerpt":197,"extension":200,"image":39240,"meta":39241,"navigation":203,"path":39242,"readTime":858,"seo":39243,"seoDescription":197,"stem":39244,"__hash__":39245},"blog\u002Fblog\u002Fjak-przygotowac-sklep-internetowy-na-black-friday.md","Jak przygotować sklep internetowy na Black Friday?",{"type":9,"value":39158,"toc":39228},[39159,39164,39167,39171,39174,39178,39181,39185,39188,39192,39195,39199,39202,39206,39209,39213,39216,39220,39223,39225],[16,39160,39161],{},[224,39162,39163],{},"Black Friday to zdecydowanie jeden z ulubionych momentów wśród marek i sprzedawców. Firmy notują wówczas rekordowe zyski, prześcigają się w kampaniach i promocjach. Ale wzmożone natężenie klientów, to też więcej pracy. Każdy sklep powinien dobrze przygotować się na Czarny Piątek. Wśród kwestii, które marka powinna zaopiekować jest zapewnienie konsumentom odpowiedniej obsługi klienta, stworzenie odpowiednich kampanii marketingowych, a także przygotowanie sklepu internetowego. Ten ostatni punkt jest zdecydowanie jednym z najważniejszych. Jak dobrze przygotować swoją witrynę na Black Friday?",[16,39165,39166],{},"Black Friday przypada na ostatni weekend listopada, jest więc świetnym preludium do szału świątecznych zakupów. Dobrze przeprowadzone działania w ostatni weekend listopada, mogą przynieść marce ogromne zyski i budować relacje z klientami. Zadowolony konsument po dobrym doświadczeniu zakupowym chętniej wróci do marki w przyszłości. ",[12,39168,39170],{"id":39169},"zaplanuj-działania-z-wyprzedzeniem","Zaplanuj działania z wyprzedzeniem",[16,39172,39173],{},"W trakcie Black Friday i następującym po nim okresie świątecznych zakupów nie ma miejsca na całkowicie spontaniczne działania. Dlatego dobrze jest planować podejmowane kroki z wyprzedzeniem. Powinno się wśród nich uwzględnić zarówno to, jakie promocje i oferty chcesz skierować do konsumentów, jakie kampanie sprzedażowe i marketingowe powinny być przygotowane, co należy poprawić w technicznym działaniu sklepu internetowego, a także opracować standardy pracy obsługi klienta. Dzięki dobrze zaplanowanym działaniom, mniej jest w stanie Cię zaskoczyć.",[12,39175,39177],{"id":39176},"przygotuj-atrakcyjne-oferty","Przygotuj atrakcyjne oferty",[16,39179,39180],{},"Black Friday jest tak popularny ze względu na duże rabaty, które oferują wówczas marki. Nie bój się więc dać większej promocji swoim klientom. Jeśli przeprowadzisz swój sklep dobrze przez ten czas w roku, zdecydowanie będzie to miało wpływ na zyski również w kolejnych miesiącach. Pamiętaj jednak, że duże rabaty, jak np. 75%, powinny obejmować tylko niektóre produkty. Dobrą praktyką jest również łączenie w pakiety produktów, które sprzedają się świetnie, z tymi na które zazwyczaj jest mniejszy popyt. Możesz również tworzyć oryginalne oferty, w których oprócz promocji produktów, oferujesz dodatkowe bonusy. ",[12,39182,39184],{"id":39183},"sprawdź-wydajność-swojej-strony","Sprawdź wydajność swojej strony",[16,39186,39187],{},"Wiele sklepów traci klientów w Czarny Piątek, ponieważ ich strona nie jest w stanie działać przy zwiększonym zainteresowaniu ze strony konsumentów. Koniecznie przetestuj wydajność swojej witryny przed Black Friday. O test wydajności można poprosić dział IT lub firmę hostingową. Przy testowaniu pamiętaj, aby sprawdzić nie tylko stronę główną, ale również stronę zamówienia i wyszukiwanie produktów. Nie zapomnij również o urządzeniach mobilnych. Obecnie nawet 80% zakupów jest realizowanych właśnie przez mobile. ",[12,39189,39191],{"id":39190},"stwórz-landing-page","Stwórz landing page",[16,39193,39194],{},"Landing Page lepiej pozycjonuje się w sieci. Warto na takich podstronach umieścić banery i slidery, które będą przenosić klientów bezpośrednio do Twojego sklepu internetowego. Przygotuj z okazji promocji dodatkowe podstrony, na których klienci będa mogli znaleźć produkty specjalne, dodatkowe promocje, czy wyjątkowe zestawy produktów. Pamiętaj jednak o wydajności strony. Każdy dodatkowy element, który do niej dodasz, może być dla niej dodatkowym obciążeniem, dlatego monitoruj jej wydajność.",[12,39196,39198],{"id":39197},"przeznacz-większy-budżet-na-reklamy","Przeznacz większy budżet na reklamy",[16,39200,39201],{},"Nie da się ukryć, że ten okres wymaga nie tylko oryginalnych kampanii, ale i większego budżetu reklamowego. Aby wybić się spośród Facebook Ads i Google Ads konkurencji, dobrze jest mieć na to konkretny budżet. Wtedy masz większą szansę na dotarcie do kolejnych klientów. Oczywiście nie chodzi o to, aby na reklamy w Czarny Piątek wydawać kilkukrotnie większą stawkę niż normalnie. Aby nie przepalić budżetu analizuj wyniki, ale działaj na spokojnie. Nie wprowadzaj zmian tylko dlatego, że przez godzinę nie odnotowaliście znacznego wzrostu. Facebook i Google Ads potrzebują działań rozważnych, ale nie bój się eksperymentować np. z grupami odbiorców.",[12,39203,39205],{"id":39204},"działaj-remarketingowo","Działaj remarketingowo",[16,39207,39208],{},"Przygotuj dobrej jakości działania remarketingowe skierowane na osoby, które odwiedziły Twój sklep w Czarny Piątek oraz osobno do klientów, którzy dokonywali już zakupów w Twojej witrynie. Skup się również na porzuconych koszykach. To jeden z większych problemów e-commerce. Dlatego warto stworzyć dedykowaną kampanię skierowaną tylko do takich użytkowników. Pamiętaj również o tym, aby po szalonym okresie Black Friday i Cyber Monday zmienić działanie remarketingu. Dlaczego? Zdecydowana większość klientów zrobiła już zakupy i jeśli nie wybrali Twojej firmy oznacza, że oferta nie była aż dla nich aż tak atrakcyjna.",[12,39210,39212],{"id":39211},"nagradzaj-za-lojalność","Nagradzaj za lojalność",[16,39214,39215],{},"Program lojalnościowy to jedna z metod budowania stałej relacji z klientem, który ma realny wpływ na prowadzoną sprzedaż. Zakupy w Black Friday to także świetny moment na to, aby dodatkowo obdarować stałych klientów. Jeśli Twoi stali klienci będa robić zakupy tego dnia, możesz im dać ekstra promocję lub zwiększyć ilość punktów, które otrzymują za każde zakupy. Innym skutecznym pomysłem może być oferta darmowej przesyłki. Bazowanie na lojalności w Black Friday wzmocni więź pomiędzy Twoją marką a klientem. ",[12,39217,39219],{"id":39218},"wykorzystaj-linkhouse","Wykorzystaj Linkhouse",[16,39221,39222],{},"Funkcje oferowane przez Linkhouse świetnie sprawdzą się w Black Friday. Wykorzystaj narzędzia do link buildingu, które pozwolą na tworzenie rozbudowanych kampanii oraz możliwości banerów reklamowych, dzięki którym możesz połączyć SEO oraz reklamy displayowe. Takie działania zwiększą widoczność Twojego sklepu w sieci. Dzięki temu masz większe szanse na pozyskanie nowych klientów, którzy trafią do Twojego sklepu z przeglądarki. ",[12,39224,39018],{"id":39017},[16,39226,39227],{},"Czwarty kwartał może być najbardziej znaczącym okresem dla Twojej firmy. Jeśli dobrze przygotujesz się na Black Friday oraz na całe działania w czasie świątecznym, zobaczysz wyniki w zarobkach oraz liczbie pozyskanych klientów. Troska o obsługę klienta, wydajność witryny internetowej, a także odpowiednią reklamę w sieci, przyniosą zysk również w kolejnych miesiącach.",{"title":34,"searchDepth":190,"depth":190,"links":39229},[39230,39231,39232,39233,39234,39235,39236,39237,39238],{"id":39169,"depth":190,"text":39170},{"id":39176,"depth":190,"text":39177},{"id":39183,"depth":190,"text":39184},{"id":39190,"depth":190,"text":39191},{"id":39197,"depth":190,"text":39198},{"id":39204,"depth":190,"text":39205},{"id":39211,"depth":190,"text":39212},{"id":39218,"depth":190,"text":39219},{"id":39017,"depth":190,"text":39018},"Black Friday to zdecydowanie jeden z ulubionych momentów wśród marek i sprzedawców. Firmy notują wówczas rekordowe zyski, prześcigają się w kampaniach i promocjach. Ale wzmożone natężenie klientów, to","\u002Fblog\u002Fimages\u002Fjak-przygotowac-sklep-internetowy-na-black-friday.png",{},"\u002Fblog\u002Fjak-przygotowac-sklep-internetowy-na-black-friday",{"title":39156,"description":39239},"blog\u002Fjak-przygotowac-sklep-internetowy-na-black-friday","qp6MevX-7_28_5Fw7ADTCN6Ft8ffbxQqsdhLF2pawYc",{"id":39247,"title":39248,"author":377,"body":39249,"category":196,"coverStyle":197,"date":39368,"description":39369,"excerpt":197,"extension":200,"image":39370,"meta":39371,"navigation":203,"path":39372,"readTime":205,"seo":39373,"seoDescription":197,"stem":39374,"__hash__":39375},"blog\u002Fblog\u002Fstruktura-artykulu-sponsorowanego-7-pomyslow-na-to-jak-go-napisac.md","Struktura artykułu sponsorowanego – 7 pomysłów na to, jak go napisać",{"type":9,"value":39250,"toc":39356},[39251,39256,39260,39267,39271,39274,39278,39281,39284,39288,39291,39294,39297,39301,39304,39318,39321,39325,39328,39332,39335,39339,39342,39346,39351,39353],[16,39252,39253,227],{},[224,39254,39255],{},"Artykuł sponsorowany to jedna z form reklamy. Może być publikowany w tradycyjnych mediach, jak również w internecie. Szczególnie w sieci ten rodzaj promocji marki stał się bardzo popularny. Przygotowanie dobrego artykułu sponsorowanego nie jest jednak łatwe. Dlatego postaramy się Ci podsunąć kilka pomysłów jak napisać taki artykuł i o czym musisz pamiętać przy jego tworzeniu.",[12,39257,39259],{"id":39258},"co-to-jest-artykuł-sponsorowany","Co to jest artykuł sponsorowany?",[16,39261,39262,39263,39266],{},"Dobrze napisany ",[182,39264,7953],{"href":5156,"rel":39265},[349]," to nienachalna forma reklamy. W pierwszej kolejności ma dać wartość dodaną czytelnikowi, który powinien w nim znaleźć to, czego szuka. Tego typu artykuły mogą poruszać bardzo różne tematy i pomagać w rozwiązywaniu problemów odbiorców. Ze strony marki najważniejsze jest, aby w treści artykułu znalazła się informacja o firmie oraz link do strony. Pod linkiem może się kryć np. informacja ogólna o marce lub odnośnik do konkretnego produktu czy usługi. Poniżej przedstawimy Ci 7 porad, które pomogą Ci w napisaniu skutecznego artykułu sponsorowanego. ",[12,39268,39270],{"id":39269},"wybierz-temat","Wybierz temat",[16,39272,39273],{},"Pierwszym krokiem do stworzenia artykułu sponsorowanego jest wybranie tematu. Powinno to być zagadnienie, które po pierwsze jest interesujące dla czytelnika, po drugie pozwoli na zgrabne wplecenie informacji na temat marki oraz jej produktów i usług. Przy planowaniu musisz brać pod uwagę grupę docelową, do której chcesz trafić, aktualne trendy, działania konkurencji oraz poznać frazy i słowa kluczowe, które pozwolą na lepsze pozycjonowanie artykułu w sieci.",[12,39275,39277],{"id":39276},"skup-się-na-początku-tekstu","Skup się na początku tekstu",[16,39279,39280],{},"Czytelnik w pierwszej kolejności ma kontakt z tytułem i leadem artykułu. Dlatego niezwykle ważne jest, aby zawrzeć w nich atrakcyjne informacje oraz krótkie streszczenie tego, co będzie można znaleźć w artykule. Pamiętaj, aby tworząc treść mieć w pamięci grupę docelową oraz jej potrzeby. Pytania i zwroty zawarte w pierwszych linijkach tekstu muszą być merytoryczne i dawać do zrozumienia odbiorcy, że w artykule znajdzie to, czego szuka.",[16,39282,39283],{},"Pamiętaj o tym, że nie może to być długa forma. Konstruuj krótkie, konkretne zdania i pytania. Postaraj się, aby zawierały nutę tajemnicy oraz dowcipu. Próbuj wykorzystywać różne sposoby na zainteresowanie czytelnika.",[12,39285,39287],{"id":39286},"zaplanuj-tekst","Zaplanuj tekst",[16,39289,39290],{},"Przed rozpoczęciem pisania dobrze jest również rozpisać strukturę tekstu i dodać krótkie opisy na temat tego, co znajdzie się w poszczególnej sesji. Standardowy podział artykułu powinien zawierać: tytuł, lead, wstęp, rozwinięcie, zakończenie i ewentualne adnotacje. Na temat tytułu i leadu napisaliśmy już kilka słów. We wstępie możesz nawiązać do tematu bardziej szczegółowo, przedstawić definicję głównego problemu, czy poruszyć charakterystyczny element związany z tematem. Ta część powinna utwierdzić czytelnika w przekonaniu, że chce się zapoznać z tą treścią.",[16,39292,39293],{},"Rozwinięcie to część artykułu, w której zawierasz całą merytorykę na dany temat. To tutaj odbiorca powinien znaleźć odpowiedź na pytania postawione wcześniej. Dobrze jest urozmaicać tę część o wykresy, tabelki oraz grafiki. Pamiętaj, że masz do dyspozycji narzędzia, dzięki którym możesz tekst wyróżnić, czy podlinkować konkretną stronę. ",[16,39295,39296],{},"Po głównej części artykułu przychodzi czas na zakończenie. W nim powinno zostać zawarte podsumowanie całości. To czas na przedstawienie wniosków z całego artykułu, a także wyróżnienie najważniejszych zagadnień, o których czytelnik powinien pamiętać. W zakończeniu możesz również znów podlinkować witrynę marki. ",[12,39298,39300],{"id":39299},"pisz-w-sposób-interesujący","Pisz w sposób interesujący",[16,39302,39303],{},"Do najczęstszych błędów twórców artykułów sponsorowanych należą:",[51,39305,39306,39309,39312,39315],{},[54,39307,39308],{},"skupianie się na używaniu zwrotów i słów kluczowych, które wspierają pozycjonowanie kosztem utraty jakości artykułu,",[54,39310,39311],{},"zapominanie o merytoryce treści,",[54,39313,39314],{},"zbyt sprzedażowe podejście do artykułu,",[54,39316,39317],{},"tekst niedostosowany do danego medium i jednocześnie brzmiący nienaturalnie.",[16,39319,39320],{},"W czasie pisania tekstów marketingowych należy pamiętać o wielu kwestiach, ale treści warto przygotowywać w sposób interesujący dla odbiorców. Dlatego naszą rekomendacją jest, aby skupić się na atrakcyjnym przekazaniu merytorycznych treści i wpasowaniu do tego zdań reklamowych, które będą w sposób subtelny reklamować markę, produkt bądź usługę. Dobrze napisany artykuł zbuduje w czytelniku poczucie, że za produkt, który będzie wzmiankowany w treści, odpowiadają ludzie kompetentni i warto im zaufać. ",[12,39322,39324],{"id":39323},"używaj-słów-kluczowych","Używaj słów kluczowych",[16,39326,39327],{},"… ale w sposób rozsądny. Słowa i zwroty kluczowe są niezwykle ważne w kontekście SEO, dlatego w artykule sponsorowanym muszą się pojawić. Jednak zwróć uwagę na to, aby te frazy nie pojawiały się w zdaniach, które są pisane „na siłę” i unikaj lania wody, tylko po to, aby tekst zawierał takie słowa. W pozycjonowaniu liczy się również jakość tekstu, bo artykuł sponsorowany o wartościowej treści, będzie chętniej czytany. Dlatego staraj się zwroty kluczowe wplatać sprytnie w zdania, które poruszają kwestie merytoryczne. ",[12,39329,39331],{"id":39330},"sprawdzaj-tekst","Sprawdzaj tekst",[16,39333,39334],{},"Nic nie pomoże Ci tak w napisaniu dobrego tekstu, jak przeczytanie go „na świeżo”, np. rano następnego dnia… na głos. W ten sposób masz szansę znaleźć błędy, które po godzinach spędzonych nad daną treścią, są już niezauważalne. Skup się wówczas nad tym, czy zdania są zrozumiałe, zadaj sobie pytanie „czy na pewno o to mi chodziło w tym zdaniu”, rozbij zdania wielokrotnie złożone na mniejsze, zwróć uwagę na ortografię, interpunkcję oraz błędy stylistyczne. Jeśli po poprawkach w dalszym ciągu nie masz pewności, że tekst jest dobrze napisany, daj go do przeczytania komuś innemu. Taki pierwszy czytelnik będzie też świetnym testem dla Twojego artykułu sponsorowanego.",[12,39336,39338],{"id":39337},"wybierz-mądrze-miejsce-publikacji","Wybierz mądrze miejsce publikacji",[16,39340,39341],{},"Napisanie dobrego artykułu sponsorowanego to jedno, ale równie ważne jest wybranie odpowiedniego miejsca publikacji. Podobnie jak przy wybieraniu tematu najważniejsza jest tu grupa docelowa odbiorców. Publikacja powinna znaleźć się na stronie, na którą członkowie danej grupy mogą trafić. Musi być więc związana z branżą, której tematykę poruszasz w artykule. Przykładowo – jeśli piszesz tekst na temat tworzenia strategii w mediach społecznościowych, to taka treść powinna być opublikowana na portalu poruszającym tematykę marketingowo – biznesową, a nie witrynie, na której poruszane są tematy lifestylowe. ",[12,39343,39345],{"id":39344},"artykuły-sponsorowane-w-linkhouse","Artykuły sponsorowane w Linkhouse",[16,39347,39348,8819],{},[224,39349,39350],{},"Przy wyborze miejsca publikacji pamiętaj również o tym, jak rozbudowana będzie grupa odbiorców danego portalu. Lepiej zainwestować nieco więcej pieniędzy w publikowanie tekstu, niż umieszczać na stronie o nikłym zasięgu. Pomocnym narzędziem, które umożliwi Ci znalezienie dobrego miejsca do publikacji takich treści jest Linkhouse. Dzięki temu masz dostęp do bazy sprawdzonych miejsc do publikacji z różnych branż, a dodatkowo dostęp do raportów. Bieżąca analiza ukazuje efektywność działania artykułu sponsorowanego.",[12,39352,38555],{"id":38554},[16,39354,39355],{},"Artykuł sponsorowany to świetny pomysł na promocję swojej marki w sieci, ponieważ nie jest tylko reklamą. Wpis dobrej jakości daje Twoim potencjalnym klientom dodatkową korzyść, w postaci treści, z której mogą wyciągnąć wartość dla siebie. Artykuł buduje pozycję firmy jako eksperta, przez co wzmocniony jest zarówno wizerunek, jak i zaufanie. Dużą wartość stanowi wpływ artykułów na SEO i pozycjonowanie witryny w sieci. Warto inwestować czas i pieniądze w przygotowanie dobrych treści do artykułów sponsorowanych.",{"title":34,"searchDepth":190,"depth":190,"links":39357},[39358,39359,39360,39361,39362,39363,39364,39365,39366,39367],{"id":39258,"depth":190,"text":39259},{"id":39269,"depth":190,"text":39270},{"id":39276,"depth":190,"text":39277},{"id":39286,"depth":190,"text":39287},{"id":39299,"depth":190,"text":39300},{"id":39323,"depth":190,"text":39324},{"id":39330,"depth":190,"text":39331},{"id":39337,"depth":190,"text":39338},{"id":39344,"depth":190,"text":39345},{"id":38554,"depth":190,"text":38555},"2020-09-22","Artykuł sponsorowany to jedna z form reklamy. Może być publikowany w tradycyjnych mediach, jak również w internecie. Szczególnie w sieci ten rodzaj promocji marki stał się bardzo popularny. Przygotowa","\u002Fblog\u002Fimages\u002Fstruktura-artykulu-sponsorowanego-7-pomyslow-na-to-jak-go-napisac.webp",{},"\u002Fblog\u002Fstruktura-artykulu-sponsorowanego-7-pomyslow-na-to-jak-go-napisac",{"title":39248,"description":39369},"blog\u002Fstruktura-artykulu-sponsorowanego-7-pomyslow-na-to-jak-go-napisac","zK38G7zAdZUmzcjPHc0VsWigWS2N3eYcR8YpTRbdZHw",{"id":39377,"title":39378,"author":377,"body":39379,"category":24698,"coverStyle":197,"date":39637,"description":39638,"excerpt":197,"extension":200,"image":39639,"meta":39640,"navigation":203,"path":39641,"readTime":1947,"seo":39642,"seoDescription":197,"stem":39643,"__hash__":39644},"blog\u002Fblog\u002F8-pomyslow-na-chwytliwe-tytuly-artykulow-sponsorowanych.md","8 pomysłów na chwytliwe tytuły artykułów",{"type":9,"value":39380,"toc":39620},[39381,39385,39399,39421,39425,39428,39431,39434,39438,39451,39455,39458,39461,39465,39468,39471,39474,39478,39486,39489,39492,39496,39503,39506,39509,39513,39516,39520,39523,39527,39535,39538,39541,39543,39546,39550,39558,39561,39565,39568,39572,39580,39594,39598,39601,39612,39615,39617],[3892,39382,39384],{"id":39383},"tytuł-artykułu-8-pomysłów-na-chwytliwe-tytuły-artykułów-linkhouse","Tytuł artykułu: 8 pomysłów na chwytliwe tytuły artykułów – Linkhouse",[16,39386,39387,947,39390,39396],{},[224,39388,39389],{},"Tytuł artykułu to pierwszy element, od którego zależy, czy internauta się z nim zapozna. Powinien działać z siłą przyciągania w stronę czytelnika. Chwytliwy tytuł artykułu może znacząco zwiększyć szanse na przyciągnięcie uwagi czytelnika i poprawić wyniki",[182,39391,39394],{"href":39392,"rel":39393},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fwhite-hat-seo-black-hat-seo\u002F",[349],[224,39395,5880],{},[224,39397,39398],{},". Jednak ilość artykułów, które atakują nas z każdej strony, jest ogromna. Dlatego pojawia się pytanie: jak się wybić?",[16,39400,39401,947,39404,947,39411,947,39414,39419],{},[224,39402,39403],{},"O tym, że tytuł powinien być kreatywny, raczej nie musimy Ci powtarzać. Dlatego przygotowaliśmy dla Ciebie listę 8 pomysłów na to, jak",[182,39405,39408],{"href":39406,"rel":39407},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-tworzyc-tresci-sxo\u002F",[349],[224,39409,39410],{},"tworzyć",[224,39412,39413],{},"chwytliwe tytuły",[182,39415,39417],{"href":4858,"rel":39416},[349],[224,39418,7700],{},[224,39420,284],{},[12,39422,39424],{"id":39423},"podstawy-tworzenia-tytułów-artykułów","Podstawy tworzenia tytułów artykułów",[16,39426,39427],{},"Tworzenie tytułów artykułów to sztuka, która wymaga zrozumienia kilku kluczowych zasad. Przede wszystkim, dobry tytuł powinien być krótki i zwięzły, aby szybko przyciągnąć uwagę czytelnika. Warto pamiętać, że tytuł to pierwsza rzecz, którą zobaczy potencjalny odbiorca, więc musi być na tyle interesujący, aby zachęcić do kliknięcia i przeczytania całego artykułu.",[16,39429,39430],{},"Kolejnym ważnym elementem są słowa kluczowe. Umieszczenie ich w tytule pomaga w pozycjonowaniu artykułu w wynikach wyszukiwania, co zwiększa szanse na to, że zostanie on znaleziony przez użytkowników. Dobrze dobrane słowa kluczowe mogą znacząco wpłynąć na widoczność Twojego tekstu w sieci.",[16,39432,39433],{},"Pamiętaj również, aby tytuł oddawał esencję tematu artykułu. Czytelnik powinien od razu wiedzieć, czego może się spodziewać po przeczytaniu tekstu. Unikaj zbyt ogólnych tytułów, które mogą być mylące. Zamiast tego, postaw na konkretność i jasność przekazu.",[12,39435,39437],{"id":39436},"twórz-krótkie-tytuły","Twórz krótkie tytuły",[16,39439,39440,39441,39445,39446,39450],{},"W tytule swojego artykułu nie musisz opisywać całego tematu. Skup się na tym, aby nagłówek zachęcał odbiorców do zagłębienia się w temat. ",[182,39442,39444],{"href":4690,"rel":39443},[349],"Frazy"," kluczowe są niezbędne w procesie tworzenia tytułów artykułów, ponieważ pomagają w pozycjonowaniu treści w wynikach wyszukiwania. Według danych z ",[182,39447,29196],{"href":39448,"rel":39449},"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fcompounding-blog-posts-what-they-are-and-why-they-matter",[349]," najbardziej wartościowy ruch przynoszą tytuły, które mają od 6 do 13 wyrazów. Postaraj się wyciągnąć w tytule esencję tematu, o którym piszesz. Możesz pomyśleć o dodaniu przymiotników nacechowanych emocjonalnie, by nieco bardziej podkreślić tytuł – pamiętaj jednak o tym, aby znaleźć złoty środek.",[12,39452,39454],{"id":39453},"użyj-grupy-docelowej-jako-tytułu","Użyj grupy docelowej jako tytułu",[16,39456,39457],{},"Kolejny pomysł to sprytna sztuczka, czyli umieszczenie w tytule nazwy grupy docelowej Twojego artykułu. Taki zabieg przypomina trochę zwracanie się do kogoś po imieniu – jest bezpośredni, więc osoba, która utożsamia się z daną grupą, będzie czuła, że zwracasz się właśnie do niej. Dobry tytuł artykułu powinien być krótki, treściwy i jasno odzwierciedlać jego treść.",[16,39459,39460],{},"Możesz wykorzystać grupy zawodowe, osoby interesujące się danym tematem, mieszkańców danej dzielnicy, czy regionu, Dzięki temu masz większą szansę na zwrócenie uwagi osób, do których jest on skierowany. Dobrym przykładem jest tytuł: Co powinien wiedzieć każdy mieszkaniec Krakowa, na temat smogu? Wskazuje on mieszkańca Krakowa jako osobę, która powinna się zainteresować tematem ściśle związanym z funkcjonowaniem tego miasta.",[12,39462,39464],{"id":39463},"złap-czytelnika","Złap czytelnika!",[16,39466,39467],{},"Aby tytuł był chwytliwy dobrze jest kreować dużo pomysłów, śledzić trendy panujące w branży oraz działania konkurencji. Przyciągnięcie uwagi czytelnika jest kluczowe, aby zwiększyć szanse na kliknięcie i przeczytanie artykułu. Dzięki temu możesz wyłapać najbardziej chwytliwe pomysły i adaptować (ale nie kopiować!) je we własnych działaniach. Pamiętaj, aby używać słów, które zwracają uwagę czytelnika.",[16,39469,39470],{},"Sloganami, które możesz wykorzystać w tytule i pomogą Ci przytrzymać uwagę odbiorcy są np.: „…o których nigdy nie słyszałeś”, „…które nie przyszłyby Ci do głowy”. Dobrym pomysłem jest również zastosowanie prostego zwrotu: „Sprawdź to!”. Możesz też zastanowić się nad używaniem WIELKICH LITER. Pamiętaj jednak o umiarze. Odbiorca nie może mieć odczucia, że na niego „krzyczysz”. W ten sposób powinno się podkreślać  jedynie istotne aspekty.",[16,39472,39473],{},"Kolejnym ważnym punktem jest wykorzystywanie sugestywnych słów, które w pozytywny i emocjonalny sposób działają na odbiorcę. Dlaczego? Czytelnikowi łatwiej będzie zrozumieć temat i wzbudzi to w nim dobre odczucia względem całego artykułu.",[12,39475,39477],{"id":39476},"stwórz-listę","Stwórz listę",[16,39479,39480,39481,39485],{},"Ludzie lubią czytać uporządkowane treści. Dobre tytuły artykułów, które zawierają liczby i listy, są bardziej atrakcyjne dla czytelników. Dlatego dobrze jest stworzyć listę (tak jak w naszym artykule) na podstawie, której będzie można w tytule umieścić liczbę. Jeśli Twój potencjalny odbiorca zobaczy, co dokładnie przed nim i jaką korzyść może wynieść z tekstu, chętniej po niego sięgnie. „10 pomysłów na pożywne szybkie śniadanie”, brzmi lepiej niż „Pomysły na szybkie śniadanie”. Przy drugim tytule nie wiemy, czy spodziewać się 3, czy może 15 przepisów. U czytelnika, który tylko zapoznał się z tytułem mogą już powstać oczekiwania i jeśli nie spełnisz tego, czego on chce, będzie niezadowolony z treści ",[182,39482,39484],{"href":5014,"rel":39483},[349],"content marketingowych",", które mu przekazujesz. I może nie chcieć zapoznać się z całością, nawet jeśli merytorycznie będzie to dobry tekst.",[16,39487,39488],{},"Ludzie lubią mieć wybór, a zapewniasz im to właśnie taką konstrukcją. Punktując poszczególne pomysły i rozwiązania, dajesz czytelnikowi jasny komunikat, że jeśli nie podoba mu się punkt pierwszy, ma jeszcze 9 innych, w których być może znajdzie coś odpowiedniego dla siebie.",[16,39490,39491],{},"Nie jesteś pewny, czy to działa? Nasz artykuł doczytałeś już do tego miejsca, więc chyba tak 😉",[12,39493,39495],{"id":39494},"wykorzystuj-pytania-i-liczby","Wykorzystuj pytania i liczby",[16,39497,39498,39499,39502],{},"Pytania i liczby to sprawdzone techniki, które mogą znacząco zwiększyć atrakcyjność Twoich tytułów artykułów. Pytania działają na zasadzie wzbudzania ciekawości – czytelnik chce poznać odpowiedź, więc chętniej kliknie w artykuł. Przykładem może być tytuł: “Jak zwiększyć ",[182,39500,4750],{"href":4748,"rel":39501},[349]," w 30 dni?”. Taki tytuł obiecuje konkretne porady i rozwiązania, co przyciąga uwagę.",[16,39504,39505],{},"Liczby natomiast pomagają w uporządkowaniu informacji i dają czytelnikowi jasny obraz tego, czego może się spodziewać. Tytuły takie jak “5 sposobów na poprawę SEO” czy “10 najważniejszych trendów w marketingu na 2023 rok” są bardziej konkretne i przyciągają wzrok. Liczby w tytułach sugerują, że artykuł jest dobrze zorganizowany i łatwy do przyswojenia.",[16,39507,39508],{},"Wykorzystanie tych technik w tytułach artykułów może znacząco zwiększyć ich skuteczność i przyciągnąć większą liczbę czytelników.",[12,39510,39512],{"id":39511},"prowokuj-swoim-tytułem","Prowokuj swoim tytułem",[16,39514,39515],{},"Umieszczając w nagłówku artykułu nieco prowokujące treści – np. kontrowersyjne pytanie – bardziej wzbudzisz zainteresowanie potencjalnych odbiorców. Aby wymyślić tytuł artykułu, który przyciągnie uwagę, warto rozważyć użycie prowokacyjnych pytań lub kontrowersyjnych stwierdzeń. Przykładowo mogą to być nagłówki takie jak: „Chcesz wiedzieć ile trzeba zainwestować na start, aby osiągnąć 20-krotny zysk?” albo „Chcesz, aby Twój pierwszy post na fanpage’u osiągnął wynik kilku tysięcy reakcji?”. Ludzie lubią odkrywać tajemnice, a to właśnie skrywają tego typu tytuły. Ponadto takie nagłówki są chwytliwe zwłaszcza dla ludzi, którzy chcą dowiedzieć się czegoś bardziej specjalistycznego i szczegółowego.",[12,39517,39519],{"id":39518},"wykorzystuj-słowo-jak","Wykorzystuj słowo “jak”",[16,39521,39522],{},"Swój artykuł sponsorowany możesz zacząć od prowokujących pytań opisanych w punkcie wyżej. Natomiast jeśli czujesz, że nie jest to odpowiednia forma, wykorzystaj słowo „jak”. Pokazuje to czytelnikowi, że pod tytułem kryją się porady, instrukcje oraz inne treści, z których może zdobyć wiedzę. Pamiętaj jednak o tym, że obietnica jaką składasz swoim tytułem jest wiążąca i czytelnik czeka, że faktycznie dowie się „jak coś zrobić?”.",[12,39524,39526],{"id":39525},"język-korzyści-w-tytułach-artykułów","Język korzyści w tytułach artykułów",[16,39528,39529,39534],{},[182,39530,39533],{"href":39531,"rel":39532},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjezyk-korzysci-w-copywritingu\u002F",[349],"Język korzyści"," to potężne narzędzie, które może znacząco zwiększyć atrakcyjność Twoich tytułów artykułów. Polega on na podkreślaniu korzyści, jakie czytelnik może uzyskać, przeczytawszy Twój tekst. Ludzie są bardziej skłonni do kliknięcia w artykuł, jeśli widzą, że mogą z niego wynieść coś wartościowego.",[16,39536,39537],{},"Przykładem może być tytuł: “Jak zwiększyć swoje oszczędności o 20% w ciągu roku”. Taki tytuł jasno wskazuje, co czytelnik zyska, poświęcając czas na przeczytanie artykułu. Inny przykład to: “5 prostych kroków do lepszego zdrowia”. Tytuł ten obiecuje konkretne korzyści, co zwiększa jego atrakcyjność.",[16,39539,39540],{},"Pamiętaj, aby w tytule artykułu zawsze jasno komunikować, jakie korzyści przyniesie czytelnikowi jego przeczytanie. Dzięki temu zwiększysz szanse na przyciągnięcie uwagi i zainteresowanie swoją treścią.",[12,39542,39324],{"id":39323},[16,39544,39545],{},"Na pozycjonowanie artykułu sponsorowanego mają wpływ słowa kluczowe. Umożliwiają one znalezienie Twojej treści przez użytkowników np. w mediach społecznościowych czy wyszukiwarce Google. Warto wykorzystywać je również w nagłówkach. Poświęć czas na ich wychwycenie – pozwoli Ci to na bycie ponad konkurencją. Jak się do tego zabrać? Na rynku masz dostępne narzędzia, które pozwalają Ci na takie działania. Są to np. Answer the Public, czy Ubersuggest. Zrozumienie algorytmów rządzących wyszukiwarkami sprawi, że będziesz w stanie tworzyć bardziej chwytliwe tytuły.",[12,39547,39549],{"id":39548},"jak-szukać-słów-kluczowych","Jak szukać słów kluczowych?",[16,39551,39552,39553,39557],{},"Szukanie słów kluczowych to fundament tworzenia skutecznych tytułów artykułów. Aby znaleźć odpowiednie słowa kluczowe, warto przeprowadzić badania rynku i analizę zachowań klientów. Narzędzia SEO, takie jak ",[182,39554,39556],{"href":9215,"rel":39555},[349],"Google Keyword"," Planner, mogą być niezwykle pomocne w tym procesie. Dzięki nim można zidentyfikować frazy, które są najczęściej wyszukiwane przez użytkowników.",[16,39559,39560],{},"Słowa kluczowe powinny być precyzyjne i spójne z treścią artykułu. Unikaj zbyt ogólnych fraz, które mogą nie przyciągnąć odpowiedniej grupy odbiorców, oraz zbyt konkretnych, które mogą ograniczyć zasięg Twojego tekstu. Kluczem jest znalezienie złotego środka, który pozwoli na skuteczne pozycjonowanie artykułu w wynikach wyszukiwania.",[12,39562,39564],{"id":39563},"pokaż-wartość-artykułu-sponsorowanego-w-tytule","Pokaż wartość artykułu sponsorowanego w tytule",[16,39566,39567],{},"Życie w biegu sprawia, że ludzie od razu chcą wiedzieć, czy przeczytanie danej treści da im wartość dodaną. Unikalny tytuł może znacząco zwiększyć szanse na przyciągnięcie uwagi czytelników i poprawić wyniki SEO. Dzięki temu jest im łatwiej podjąć decyzję, czy zacząć zagłębiać się w artykuł. Dlatego tytuł powinien krótko nawiązywać do tego, co możesz w nim znaleźć. Pamiętaj, że często proste rzeczy, są dużo bardziej atrakcyjne, nie chowaj więc swoich treści pod zawoalowanymi tytułami, które nic nie mówią. Prostota jest w cenie.",[12,39569,39571],{"id":39570},"co-mówią-statystyki","Co mówią statystyki?",[16,39573,39574,39575,39579],{},"Statystyki jasno pokazują, że dobre tytuły artykułów mają ogromny wpływ na zainteresowanie czytelników i widoczność w wynikach wyszukiwania. Według badań, aż 80% użytkowników kliknie na wynik wyszukiwania, jeśli tytuł jest chwytliwy i zawiera odpowiednie słowa kluczowe. To pokazuje, jak ważne jest, aby ",[182,39576,39578],{"href":5544,"rel":39577},[349],"pisać"," tytuły artykułów, które przyciągają uwagę.",[16,39581,39582,39583,39587,39588,39593],{},"Słowa kluczowe są nie tylko ważnym elementem SEO, ale także pomagają wyszukiwarkom zrozumieć, o ",[182,39584,39586],{"href":6145,"rel":39585},[349],"czym"," jest Twój artykuł. Wiele firm korzysta z analizy ",[182,39589,39592],{"href":39590,"rel":39591},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fprzesylanie-statystyk-ruchu-z-google-analytics\u002F",[349],"statystyk",", aby ocenić skuteczność swoich kampanii marketingowych i dostosować je do potrzeb klientów. Dzięki statystykom można zrozumieć, jakie słowa kluczowe są najbardziej popularne i jakie treści są najbardziej interesujące dla czytelników.",[12,39595,39597],{"id":39596},"ćwiczenia-warsztatowe","Ćwiczenia warsztatowe",[16,39599,39600],{},"Aby lepiej zrozumieć, jak tworzyć skuteczne tytuły artykułów, warto przeprowadzić kilka ćwiczeń warsztatowych. Na początek, zanotuj odpowiedzi na następujące pytania:",[51,39602,39603,39606,39609],{},[54,39604,39605],{},"Jakie są najważniejsze słowa kluczowe dla Twojego artykułu?",[54,39607,39608],{},"Jakie są najbardziej popularne słowa kluczowe w Twojej branży?",[54,39610,39611],{},"Jak możesz wykorzystać słowa kluczowe w swoim tytule artykułu?",[16,39613,39614],{},"Przeanalizuj swoje odpowiedzi i zapisz wnioski. Następnie stwórz listę pierwszych tematów i tytułów artykułów, które zawierają słowa kluczowe. Przetestuj swoje tytuły artykułów i sprawdź, czy są one skuteczne w przyciągnięciu uwagi czytelnika. Dzięki temu będziesz mógł lepiej zrozumieć, jakie tytuły działają najlepiej i jak je optymalizować, aby osiągnąć najlepsze wyniki.",[12,39616,38788],{"id":38787},[16,39618,39619],{},"Nie ma jednego sekretnego przepisu na tworzenie chwytliwych tytułów. Dobry tytuł artykułu wymaga testowania i optymalizacji, aby osiągnąć najlepsze wyniki. Dlatego od Ciebie zależy, które nasze propozycje wybierzesz. Nagłówek to niezwykle ważny aspekt pisania artykułu sponsorowanego i należy się na nim skupić. Być może stanie się on bramą do sukcesu Twojej treści. Wymaga to testowania i śledzenia na bieżąco wyników, konkurencji oraz obecnie panujących trendów.",{"title":34,"searchDepth":190,"depth":190,"links":39621},[39622,39623,39624,39625,39626,39627,39628,39629,39630,39631,39632,39633,39634,39635,39636],{"id":39423,"depth":190,"text":39424},{"id":39436,"depth":190,"text":39437},{"id":39453,"depth":190,"text":39454},{"id":39463,"depth":190,"text":39464},{"id":39476,"depth":190,"text":39477},{"id":39494,"depth":190,"text":39495},{"id":39511,"depth":190,"text":39512},{"id":39518,"depth":190,"text":39519},{"id":39525,"depth":190,"text":39526},{"id":39323,"depth":190,"text":39324},{"id":39548,"depth":190,"text":39549},{"id":39563,"depth":190,"text":39564},{"id":39570,"depth":190,"text":39571},{"id":39596,"depth":190,"text":39597},{"id":38787,"depth":190,"text":38788},"2020-09-17","Tytuł artykułu: 8 pomysłów na chwytliwe tytuły artykułów – Linkhouse Tytuł artykułu to pierwszy element, od którego zależy, czy internauta się z nim zapozna. Powinien działać z siłą przyciągania","\u002Fblog\u002Fimages\u002F8-pomyslow-na-chwytliwe-tytuly-artykulow-sponsorowanych.webp",{},"\u002Fblog\u002F8-pomyslow-na-chwytliwe-tytuly-artykulow-sponsorowanych",{"title":39378,"description":39638},"blog\u002F8-pomyslow-na-chwytliwe-tytuly-artykulow-sponsorowanych","Pdp2yCyEiL_BUIZrNv3g3kUCDQWuEYHJhX6I0VN2SkI",{"id":39646,"title":39647,"author":377,"body":39648,"category":196,"coverStyle":197,"date":39941,"description":39942,"excerpt":197,"extension":200,"image":39943,"meta":39944,"navigation":203,"path":39945,"readTime":6251,"seo":39946,"seoDescription":197,"stem":39947,"__hash__":39948},"blog\u002Fblog\u002Fbrief-dla-copywritera-czym-jest-i-jak-go-przygotowac.md","Brief dla copywritera – czym jest i jak go przygotować",{"type":9,"value":39649,"toc":39929},[39650,39659,39662,39666,39673,39684,39687,39691,39694,39705,39712,39715,39719,39722,39730,39733,39737,39745,39749,39752,39755,39759,39766,39769,39776,39782,39789,39792,39799,39802,39809,39812,39816,39819,39826,39829,39836,39843,39849,39852,39859,39862,39869,39872,39879,39882,39889,39892,39896,39899,39906,39910,39917,39924,39926],[16,39651,39652,39653,39658],{},"Jeśli chcesz świetnego contentu oraz ",[182,39654,39657],{"href":39655,"rel":39656},"https:\u002F\u002Fwww.copywriting.pl\u002F",[349],"sprzedażowych treści",", potrzebujesz do tego dobrego copywritera. Jednak na znalezieniu odpowiedniego specjalisty się nie kończy – w końcu współpraca nie zacznie układać się ot tak od razu. Aby przebiegała ona jak najlepiej, warto jest przygotować brief dla copywritera.",[16,39660,39661],{},"Czym jest taki brief? Dlaczego warto go mieć? Jak go stworzyć? Tego dowiesz się w tym artykule.",[12,39663,39665],{"id":39664},"brief-dla-copywritera-czym-jest","Brief dla copywritera – czym jest?",[16,39667,39668,39669,39672],{},"Dobry brief ",[224,39670,39671],{},"wytłumaczy copywriterowi wszystko, co powinien wiedzieć, zanim podejmie się realizacji zlecenia."," W skrócie znajdują się w nim takie informacje jak:",[51,39674,39675,39678,39681],{},[54,39676,39677],{},"Podstawowe dane na temat firmy i jej oferty",[54,39679,39680],{},"Opis docelowej grupy odbiorców",[54,39682,39683],{},"Szczegółowe wytyczne dotyczące tego, jakie treści mają zostać przygotowane i w jaki sposób",[16,39685,39686],{},"Zanim przejdziemy do bardziej rozbudowanego opisu poszczególnych elementów, pomówmy także o korzyściach, jakie daje taki brief.",[12,39688,39690],{"id":39689},"brief-dla-copywritera-korzyści","Brief dla copywritera – korzyści",[16,39692,39693],{},"Copywriting i pisanie tekstów to często złożone procesy, które wymagają przestrzegania wielu wytycznych, aby udało się osiągnąć zamierzony cel. Dobry brief bardzo pomoże copywriterowi skutecznie wywiązać się z zadania.",[16,39695,39696,39697,39700,39701,39704],{},"Tobie pozwoli także ",[224,39698,39699],{},"zaoszczędzić pieniądze",". Niektórzy copywriterzy rozliczają się, stosując stawkę godzinową – ",[224,39702,39703],{},"jeśli dzięki briefowi szybciej wykonają zlecenie, tym lepiej dla Ciebie."," Dobrze opisane wytyczne zredukują także do minimum konieczność wprowadzania poprawek, co także wymaga czasu, a więc i wiąże się z kosztami.",[16,39706,39707,39708,39711],{},"Jeśli z kolei wynajmowany przez Ciebie specjalista od słowa pisanego rozlicza się na podstawie napisanych znaków, konkretne wytyczne z briefu pozwolą mu wyrazić wszystko, co musi, ",[224,39709,39710],{},"bez zbędnego „lania wody”,"," co także wiązałoby się z Twojej strony z większymi wydatkami.",[16,39713,39714],{},"Jak zatem przygotować taki brief i o czym pamiętać dalej podczas współpracy z copywriterem?",[12,39716,39718],{"id":39717},"_1-zadaj-sobie-2-pytania","1. Zadaj sobie 2 pytania",[16,39720,39721],{},"Zanim w ogóle zaczniesz komunikować się z jakimkolwiek copywriterem, zadaj sobie te pytania:",[51,39723,39724,39727],{},[54,39725,39726],{},"Jak mogę opisać swoją firmę?",[54,39728,39729],{},"Jak mogę opisać cele mojej firmy?",[16,39731,39732],{},"Pytania te są bardzo ważne, gdyż jednocześnie są powiązane z innymi kluczowymi kwestiami – kim są Twoi klienci i czego chcą? Copywriting to z definicji tworzenie takiego komunikatu, aby wybraną grupę docelową zachęcić do podjęcia konkretnego działania. Jeśli nie wyjaśnisz dobrze tych zagadnień copywriterowi, trudno będzie mu przygotować odpowiednie treści.",[12,39734,39736],{"id":39735},"_2-co-robisz-inaczej-niż-twoi-konkurenci-dlaczego-klienci-mieliby-skorzystać-z-twojej-oferty","2. Co robisz inaczej niż Twoi konkurenci? Dlaczego klienci mieliby skorzystać z Twojej oferty?",[16,39738,39739,39740,284],{},"Wytłumacz, dlaczego jesteś w danym aspekcie najlepszym wyborem dla klientów, a copywriter będzie w stanie ",[182,39741,39744],{"href":39742,"rel":39743},"https:\u002F\u002Fcopywritingbiznesowy.pl\u002Fkim-jest-copywriter\u002F",[349],"skutecznie przekazać ten komunikat klientom",[12,39746,39748],{"id":39747},"_3-określ-jaki-cel-chcesz-osiągnąć","3. Określ, jaki cel chcesz osiągnąć",[16,39750,39751],{},"Czy w grę wchodzi tekst powitalny na stronę główną, dzięki któremu odwiedzający dowiedzą się najważniejszych informacji na Twój temat? A może zamawiasz opisy produktów, które mają być bardzo sprzedażowe? Jeszcze inaczej – chcesz rozbudowanego artykułu poradnikowego, który zachęci czytelnika do zapisania się na listę mailingową?",[16,39753,39754],{},"Jakikolwiek nie będzie Twój cel, opisz go dokładnie. Dzięki temu copywriter będzie w stanie przygotować odpowiednią treść, nie zasypując Cię co chwilę pytaniami, które mają rozwiać jego wątpliwości.",[12,39756,39758],{"id":39757},"_4-przygotuj-wytyczne-odnośnie-do-stylu-pisania","4. Przygotuj wytyczne odnośnie do stylu pisania",[16,39760,39761,39762,39765],{},"Określenie takich wytycznych jest bardzo ważne. Dzięki nim ",[224,39763,39764],{},"wydźwięk treści pozostanie niezmieniony w przypadku wszystkich kanałów komunikacyjnych niezależnie od tego, kto będzie zajmował się ich pisaniem."," Na pewno nie chciałbyś, aby część opisów usług była napisana w luźnym, młodzieżowym stylu, podczas gdy starasz się kłaść nacisk na oficjalną, biznesową komunikację.",[16,39767,39768],{},"Z drugiej strony warto pamiętać, że istnieje cienka linia między zdefiniowaniem przejrzystych i przydatnych wymagań, a obłożeniem copywritera ograniczającymi wytycznymi. Aby temu zapobiec, trzymaj się poniższych porad:",[51,39770,39771],{},[54,39772,39773],{},[224,39774,39775],{},"Nie zakładaj niczego z góry",[16,39777,39778,39779],{},"Jasno określ wszelkie szczegóły – jaki rodzaj czcionek i odstępy mają być stosowane? Czy copywriter ma używać branżowej terminologii, czy raczej powinien starać się pisać w sposób przystępny dla laików? Pewne kwestie dotyczące stylu komunikacji Twojej firmy ",[224,39780,39781],{},"są dla Ciebie oczywiste, więc nie zapomnij wyjaśnić ich komuś, kogo zatrudniasz z zewnątrz.",[51,39783,39784],{},[54,39785,39786],{},[224,39787,39788],{},"Podawaj przykłady, jeśli to możliwe",[16,39790,39791],{},"Najlepiej, jeśli uda Ci się zawrzeć przykłady, które zobrazują poszczególne wymagania. Przedstaw, jaki styl komunikatu chciałbyś osiągnąć, a jakiego wolałbyś unikać. Jeśli realizowałeś już wcześniej jakieś kampanie marketingowe, załącz odpowiednie materiały, które pomogą zobrazować Twoje myśli. W ten sposób bardzo pomożesz copywriterowi.",[51,39793,39794],{},[54,39795,39796],{},[224,39797,39798],{},"Bądź zwięzły",[16,39800,39801],{},"Jeśli do sporządzenia swoich wytycznych potrzebujesz kilku stron dokumentu, copywriterowi trudno będzie wszystko zapamiętać, a następnie zastosować w praktyce. Postaraj się zatem przedstawić swoje wymagania w jak najbardziej przystępny sposób.",[51,39803,39804],{},[54,39805,39806],{},[224,39807,39808],{},"Stale ulepszaj swój zestaw wytycznych",[16,39810,39811],{},"Omawiane wytyczne nie powinny być sztywne i niezmienne. Wraz z rozwojem kolejnych projektów otrzymasz pewne wskazówki i spostrzeżenia od copywriterów. Dzięki temu będziesz mógł ustalić, czy niektóre fragmenty nie są może niejasne, a następnie wprowadzić poprawki.",[12,39813,39815],{"id":39814},"co-dokładnie-powinno-wchodzić-w-skład-briefu-dla-copywritera","Co dokładnie powinno wchodzić w skład briefu dla copywritera?",[16,39817,39818],{},"Skoro zatem już wiesz, jak przygotować się do sporządzenia briefu, czas przejść do konkretnych elementów jego zawartości:",[51,39820,39821],{},[54,39822,39823],{},[224,39824,39825],{},"Rodzaj contentu",[16,39827,39828],{},"Jaki rodzaj treści chcesz zlecić? Artykuł blogowy, opis produktu w sklepie internetowym, opis usługi na stronie firmowej, treść do broszury biznesowej?",[51,39830,39831],{},[54,39832,39833],{},[224,39834,39835],{},"Długość",[16,39837,39838,39839,39842],{},"Określ przybliżoną długość zamawianych treści. Zaznacz też, czy copywriter powinien mocno trzymać się tego limitu, czy może też swobodnie napisać mniej lub więcej, byleby odpowiednio przedstawić zagadnienie. Zapewne domyślnie będziesz chciał przedstawić ów limit w słowach, jednak ",[224,39840,39841],{},"na polskim rynku copywriterzy zwykle określają go w znakach ze spacjami (zzs)."," 1 000 słów to mniej więcej 7 100 znaków ze spacjami.",[51,39844,39845],{},[54,39846,39847],{},[224,39848,6755],{},[16,39850,39851],{},"Czego ma dotyczyć zamawiana treść? Jeśli są to opisy oferowanych przez Ciebie produktów i usług, to które z nich wchodzą w grę? W przypadku dłuższego contentu (artykuły blogowe, e-booki) zaznacz, czy masz już gotowe tematy, czy też chciałbyś, aby copywriter zaproponował swoje.",[51,39853,39854],{},[54,39855,39856],{},[224,39857,39858],{},"Kontekst projektu",[16,39860,39861],{},"Czy zamawiane treści to część większego projektu? Czy przygotowałeś już podobny content wewnętrznie lub przy pomocy innych zewnętrznych copywriterów? Wytłumacz takie szczegóły i zaznacz, jak praca nowego specjalisty od pisania będzie wpisywać się w Twoją strategię marketingową.",[51,39863,39864],{},[54,39865,39866],{},[224,39867,39868],{},"Najważniejsze informacje na temat firmy",[16,39870,39871],{},"Aby uzyskać właściwy ton głosu Twojej firmy, copywriter musi wiedzieć o Tobie jak najwięcej. Zaznacz dlatego, czy Twoja firma dopiero rozpoczyna działalność, przechodzi rebranding, a może chce skupić się na konkretnej niszy. Jak komunikujesz się z klientami? Czy preferujesz humorystyczny i osobisty ton, a może raczej profesjonalny i formalny?",[51,39873,39874],{},[54,39875,39876],{},[224,39877,39878],{},"Grupa docelowa",[16,39880,39881],{},"Wszelkie informacje, które możesz dostarczyć na temat grupy docelowej, będą bardzo przydatne. Pomogą one copywriterowi przygotować takie treści, aby jak najskuteczniej zyskały zainteresowanie.",[51,39883,39884],{},[54,39885,39886],{},[224,39887,39888],{},"Słowa kluczowe",[16,39890,39891],{},"Jeśli chcesz wypozycjonować się na odpowiednie frazy, muszą one zawrzeć się w treściach, które zamawiasz. Wymień je, dzięki czemu copywriter będzie w stanie zamieścić je w odpowiednich miejscach. Określ też inne wytyczne – jak wiele razy należy ich używać? Czy można stosować odmiany słów?",[12,39893,39895],{"id":39894},"daj-copywriterowi-czas-na-wprowadzenie-zmian-i-udzielaj-konstruktywnej-krytyki","Daj copywriterowi czas na wprowadzenie zmian i udzielaj konstruktywnej krytyki",[16,39897,39898],{},"Gdy copywriter zapozna się z przedstawionym mu briefem, postara się zastosować do wszelkich wytycznych. Oczywiście można spodziewać się tego, że nie uda mu się przygotować wszystkiego, jak chciałbyś za pierwszym razem. Oprócz tego w toku pracy Ty, jak i specjalista od słowa pisanego możecie zauważyć nowe rzeczy i w rezultacie postanowicie wprowadzić jeszcze kolejne zmiany.",[16,39900,39901,39902,39905],{},"Jeśli zatem nie do końca podoba Ci się to, co przygotował copywriter, staraj się udzielać ",[224,39903,39904],{},"konstruktywnych informacji zwrotnych."," Podsumowanie jego pracy słowami „do niczego”, czy „to jest na poziomie gimnazjum”, raczej nie wskaże mu dokładnie, co tak naprawdę powinien poprawić.",[12,39907,39909],{"id":39908},"upewnij-się-że-podoba-ci-się-ostateczna-wersja","Upewnij się, że podoba Ci się ostateczna wersja",[16,39911,39912,39913,39916],{},"Zanim zaakceptujesz projekt i się rozliczysz, bądź pewien, że przygotowana treść naprawdę Ci się podoba. Niektórzy copywriterzy ",[224,39914,39915],{},"nie naliczają dodatkowych opłat za określoną ilość serii poprawek",", dlatego nie wahaj się z tego korzystać, jeśli zależy Ci na zadowalającym wyniku.",[16,39918,39919,39920,39923],{},"Jeśli wrócisz do copywritera po miesiącu, prosząc go o całkowite przerobienie tekstu, gdyż postanowiłeś zastosować inny ton przekazu, ",[224,39921,39922],{},"będziesz musiał płacić jak za nowy projekt."," To tak, jak wynająć kogoś do pomalowania ścian w mieszkaniu na zielono, tylko po to, by kilka tygodni później postanowić zmienić je na czerwono. Nowy kolor to nowa, kolejna płatna usługa, a nie darmowe poprawki do wcześniejszego projektu.",[12,39925,818],{"id":817},[16,39927,39928],{},"Mam nadzieję, że dzięki tym poradom uda Ci się przygotować brief, który zapewni owocną współpracę między Tobą, a copywriterem. Pamiętaj także o zachowaniu równowagi – podaj jak najwięcej konkretnych wytycznych, ale nie obciążaj ograniczającymi wymaganiami. W ten sposób uzyskasz takie treści, jakie chcesz, a może nawet nawiążesz długotrwałą, świetną współpracę z copywriterem.",{"title":34,"searchDepth":190,"depth":190,"links":39930},[39931,39932,39933,39934,39935,39936,39937,39938,39939,39940],{"id":39664,"depth":190,"text":39665},{"id":39689,"depth":190,"text":39690},{"id":39717,"depth":190,"text":39718},{"id":39735,"depth":190,"text":39736},{"id":39747,"depth":190,"text":39748},{"id":39757,"depth":190,"text":39758},{"id":39814,"depth":190,"text":39815},{"id":39894,"depth":190,"text":39895},{"id":39908,"depth":190,"text":39909},{"id":817,"depth":190,"text":818},"2020-08-28","Jeśli chcesz świetnego contentu oraz sprzedażowych treści, potrzebujesz do tego dobrego copywritera. Jednak na znalezieniu odpowiedniego specjalisty się nie kończy – w końcu współpraca nie zacznie ukł","\u002Fblog\u002Fimages\u002Fbrief-dla-copywritera-czym-jest-i-jak-go-przygotowac.webp",{},"\u002Fblog\u002Fbrief-dla-copywritera-czym-jest-i-jak-go-przygotowac",{"title":39647,"description":39942},"blog\u002Fbrief-dla-copywritera-czym-jest-i-jak-go-przygotowac","0w06lV7RNhzFbCr9OfwCCG_nHmdLOfBoINwy1BhAhxI",{"id":39950,"title":39951,"author":377,"body":39952,"category":24698,"coverStyle":197,"date":40101,"description":40102,"excerpt":197,"extension":200,"image":40103,"meta":40104,"navigation":203,"path":40105,"readTime":205,"seo":40106,"seoDescription":197,"stem":40107,"__hash__":40108},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-edukacyjnej.md","Branża edukacyjna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":39953,"toc":40083},[39954,39963,39967,39971,39974,39978,39981,39985,39988,39990,39993,39997,40003,40006,40009,40013,40022,40024,40033,40037,40052,40055,40059,40062,40066,40069,40073,40076,40080],[16,39955,39956,227],{},[224,39957,39958,39959,39962],{},"Branża edukacyjna to bardzo szeroki obszar działań. Obejmuje zarówno producentów i sprzedawców podręczników oraz książek edukacyjnych, osoby oraz instytucje oferujące kursy, szkolenia i korepetycje, a także różnego typu szkoły – zarówno publiczne, jak i prywatne, na różnym poziomie nauczania. ",[182,39960,7868],{"href":5111,"rel":39961},[349]," w tym obszarze wydaje się być niezwykle atrakcyjną i efektywną formą promocji. Czy warto podejmować działania content marketingowe w branży szkoleniowej? Jak to robić, aby uzyskiwać oczekiwane efekty?",[12,39964,39966],{"id":39965},"dlaczego-warto-prowadzić-działania-content-marketingowe-w-edukacji","Dlaczego warto prowadzić działania content marketingowe w edukacji?",[220,39968,39970],{"id":39969},"budowanie-wiarygodności-marki-i-potwierdzenie-jej-poziomu","Budowanie wiarygodności marki i potwierdzenie jej poziomu",[16,39972,39973],{},"Od organizacji, firm i osób związanych z edukacją szczególnie wymagamy, aby charakteryzowały się wysokim poziomem merytorycznym. Zanim zaufamy szkole językowej, osobom prowadzącym kursy online, czy wybierzemy korepetytora dla dziecka, dzięki content marketingowi i wartościowym treściom możemy zapoznać się z tym, co jest dla danej jednostki edukacyjnej najważniejsze, na czym się skupia, czy widzimy wartość merytoryczną w materiałach, które publikują. Buduje to nasze zaufanie i potwierdza poziom jaki reprezentuje dana osoba lub firma. ",[220,39975,39977],{"id":39976},"działanie-pod-zmieniającą-się-rzeczywistość","Działanie pod zmieniającą się rzeczywistość ",[16,39979,39980],{},"Rynek edukacyjny szybko ewoluuje. Zarówno jeśli chodzi o trendy, jak o wymagania społeczne. Zainteresowani poszukują treści edukacyjnych w różnych kanałach. Odbiorcom zależy na tym, aby szkoła, kurs, czy książka, przekazywała wiedzę w atrakcyjny i efektywny sposób. Dlatego trzeba działać elastycznie i dystrybuować treści w różnych kanałach. Marka pokazuje się wówczas jako nowoczesna i dostępna.",[220,39982,39984],{"id":39983},"ukazanie-edukacji-jako-coś-co-nie-musi-być-nudne","Ukazanie edukacji jako coś, co nie musi być nudne",[16,39986,39987],{},"Nauka kojarzy się szerokiemu gronu odbiorców jako coś nudnego, ale nie musi tak być. Przy odpowiednio przygotowanych wartościowych treściach, nauka może stać się atrakcyjna i łatwo przyswajalna. Marka, która wykorzystuje content dobrej jakości pod względem merytorycznym oraz wizualnym, będzie postrzegana jako nowoczesna i oferująca produkty oraz usługi, które pozwolą na przyjemną naukę.",[220,39989,38953],{"id":38952},[16,39991,39992],{},"Głównym źródłem wiedzy jest internet. W branży edukacyjnej może to być wykorzystywane dwojako – do poszukiwania miejsc, w których możemy się czegoś nauczyć lub wprost, czyli do znalezienia wiedzy. Content marketing ma ogromny wpływ na pozycjonowanie marki w sieci. Dzięki dobrze prowadzonym działaniom contentowym, marka będzie miała możliwość umocnić swoją pozycję nie tylko na rynku, ale właśnie w internecie.",[12,39994,39996],{"id":39995},"przykłady-content-marketingu-w-branży-edukacyjnej","Przykłady content marketingu w branży edukacyjnej",[16,39998,39999,40000,1475],{},"Branża edukacyjna może korzystać z całego spektrum możliwości content marketingu. Od prowadzenia kanałów w mediach społecznościowych przez kanały na YouTube i podcasty, aż po ",[182,40001,975],{"href":5156,"rel":40002},[349],[220,40004,40005],{"id":11201},"Social Media",[16,40007,40008],{},"Działania w mediach społecznościowych mogą być bardzo rozbudowane. Prowadzenie merytorycznych profili w mediach społecznościowych, które odpowiadają grupie docelowej, może być kluczowym działaniem marki. Oprócz publikowania treści na swojej stronie na Facebooku, profilu na Instagramie, LinkedInie, czy Quorze, masz do dyspozycji grupy w Social Mediach, które mogą mieć charakter edukacyjny. W opcjach grup na Facebooku jest możliwość tworzenia modułów edukacyjnych, które odpowiednio ułożone stworzą cały kurs. Budowanie społeczności w grupach pozwala również na wzajemną wymianę wiedzy, a marka może czuwać nad wartością merytoryczną oraz poprawnością treści publikowanych przez członków grupy.",[220,40010,40012],{"id":40011},"kanał-na-youtube","Kanał na YouTube",[16,40014,40015,40016,40021],{},"Na osobne miejsce w kontekście działań contentowych w branży edukacyjnej zasługuje YouTube. Wiele kanałów na YouTube to po prostu główne miejsce działań dla prowadzącego kanał. Ale jest to też świetne miejsce dla marek, które chcą się tą wiedzą dzielić. Świetnym przykładem kanału popularnego wśród licealistów i studentów jest ",[182,40017,40020],{"href":40018,"rel":40019},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCq9Yw8y6-MWZRLUVW9kdMAg",[349],"eTrapez",". Publikowane są tam treści edukacyjne o wysokiej wartości merytorycznej. Każdy film przekierowuje do swojej strony internetowej, na której można nabyć specjalistyczne kursy.",[220,40023,34009],{"id":34008},[16,40025,40026,40027,40032],{},"To wciąż niezagospodarowana przestrzeń w polskim internecie, a popularność podcastów wśród użytkowników stale rośnie. Przykładem podcastu edukacyjnego jest kanał ",[182,40028,40031],{"href":40029,"rel":40030},"https:\u002F\u002Fweb.swps.pl\u002Fstrefa-psyche?dt=1667395247701",[349],"Strefa Psyche"," prowadzony przez Uniwersytet SWPS. Poruszają na nim bardzo ważne kwestie psychologiczne, przez pryzmat naukowy. Ukazuje to Uniwersytet SWPS jako instytucję oferującą swoim studentom wysoki poziom merytoryczny i buduje zaufanie zarówno wśród kandydatów na studia, jak i w środowisku naukowym.",[220,40034,40036],{"id":40035},"blog-posty-i-artykuły-sponsorowane","Blog posty i artykuły sponsorowane",[16,40038,40039,40040,40045,40046,40051],{},"Bardzo dobrym miejscem edukacyjnym są również blogi, które może prowadzić zarówno marka branży edukacyjnej, jak i np. nauczyciel. Na stronie ",[182,40041,40044],{"href":40042,"rel":40043},"http:\u002F\u002Fwww.superbelfrzy.edu.pl\u002Fo-blogu\u002Fblogi-prowadzone-przez-superbelfrow\u002F",[349],"Superbelfrzy RP"," możemy znaleźć całą listę blogów prowadzonych przez nauczycieli, którzy w inny, atrakcyjny sposób chcą dotrzeć do uczniów. Własny blog marki będzie natomiast bazą wiedzy, do której odbiorcy będą chętnie wracać. Oprócz contentu powiązanego z konkretnymi dziedzinami, warto jest publikować treści dotyczące np. efektywnego uczenia się. Przykładem marki, która na swojej stronie ma treści blogowe jest wydawnictwo ",[182,40047,40050],{"href":40048,"rel":40049},"https:\u002F\u002Fwww.nowaera.pl\u002F",[349],"Nowa Era",". Na blogu można przeczytać m.in. o tym jak tworzyć materiały edukacyjne, o kryzysach dzieci, czy jak działa mózg nastolatka w szumie informacyjnym.",[16,40053,40054],{},"Osobną kategorią są artykuły sponsorowane, które mają ogromny wpływ na wizerunek marki. Treści te mogą być dystrybuowane są na portalach o tematyce edukacyjnej, ale także na innych stronach luźniej związanych z tematem. Naprzeciw wychodzi Linkhouse, który pomoże Ci w znalezieniu odpowiednich miejsc do publikacji, a także w dystrybuowaniu treści.",[220,40056,40058],{"id":40057},"webinaria-i-livey","Webinaria i live’y",[16,40060,40061],{},"Ogromny potencjał dla branży edukacyjnej kryje się również w prowadzeniu szkoleń online, webinarów i live’ów. Prowadzenie tego typu działań może być kolejnym świetnym pomysłem na ukazanie marki lub osoby jako specjalistów w danej branży. Osoba, która obejrzy live i będzie miała poczucie, że było to wartościowe, będzie bardziej skłonna do zakupu kursu, bądź innego oferowanego produktu.",[220,40063,40065],{"id":40064},"e-learningi-e-booki","E-learningi, e-booki",[16,40067,40068],{},"Treści dystrybuowane w formie e-learningów bądź e-booków to również bardzo dobry pomysł do wykorzystania w branży edukacyjnej. Wbrew obiegowym informacjom nie trzeba wykorzystywać specjalnych platform zarówno do tworzenia e-learningów, jak i e-booków. ",[12,40070,40072],{"id":40071},"jak-linkhouse-może-wspierać-twoje-działania-content-marketingowe","Jak Linkhouse może wspierać Twoje działania content marketingowe?",[16,40074,40075],{},"Linkhouse to miejsce, które świetnie wesprze Cię w dystrybucji contentu Twojej marki. Przez Linkhouse możesz wykupić miejsce do linkowania oraz publikacji na portalach o tematyce edukacyjnej. W bazie znajdziesz kilkadziesiąt portali poruszających tę tematykę, a także inne witryny, na których można publikować treści z tej branży. Dzięki działaniom wspieranym przez Linkhouse masz szansę na poprawienie widoczności swojej marki w sieci, a co za tym idzie również wizerunku markie wśród odbiorców. ",[12,40077,40079],{"id":40078},"klika-słów-zakończenia","Klika słów zakończenia",[16,40081,40082],{},"Content marketing to gałąź marketingu, która zdecydowanie powinna znaleźć się w działaniach każdej marki związanej z branżą edukacyjną. To sposób na umocnienie swojej pozycji w świadomości odbiorcy, ukazanie się od strony specjalistycznej i merytorycznej. Ma również ogromny wpływ na pozycjonowanie w wyszukiwarce Google. Szczególnie w czasach pandemii ten typ dystrybuowania treści edukacyjnych wpłynie na wizerunek Twojej marki.",{"title":34,"searchDepth":190,"depth":190,"links":40084},[40085,40091,40099,40100],{"id":39965,"depth":190,"text":39966,"children":40086},[40087,40088,40089,40090],{"id":39969,"depth":359,"text":39970},{"id":39976,"depth":359,"text":39977},{"id":39983,"depth":359,"text":39984},{"id":38952,"depth":359,"text":38953},{"id":39995,"depth":190,"text":39996,"children":40092},[40093,40094,40095,40096,40097,40098],{"id":11201,"depth":359,"text":40005},{"id":40011,"depth":359,"text":40012},{"id":34008,"depth":359,"text":34009},{"id":40035,"depth":359,"text":40036},{"id":40057,"depth":359,"text":40058},{"id":40064,"depth":359,"text":40065},{"id":40071,"depth":190,"text":40072},{"id":40078,"depth":190,"text":40079},"2020-08-27","Branża edukacyjna to bardzo szeroki obszar działań. Obejmuje zarówno producentów i sprzedawców podręczników oraz książek edukacyjnych, osoby oraz instytucje oferujące kursy, szkolenia i korepetycje, a","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-edukacyjnej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-edukacyjnej",{"title":39951,"description":40102},"blog\u002Fcontent-marketing-w-branzy-edukacyjnej","knvmFUIZkmpFSJtr95E0b725FZ9co7D1JKqpGyMqTwE",{"id":40110,"title":40111,"author":377,"body":40112,"category":13526,"coverStyle":197,"date":40207,"description":40208,"excerpt":197,"extension":200,"image":40209,"meta":40210,"navigation":203,"path":40211,"readTime":4324,"seo":40212,"seoDescription":197,"stem":40213,"__hash__":40214},"blog\u002Fblog\u002Fjak-monetyzowac-blog.md","Jak monetyzować blog?",{"type":9,"value":40113,"toc":40195},[40114,40119,40123,40126,40129,40133,40136,40140,40143,40145,40148,40152,40155,40159,40162,40166,40169,40173,40176,40190,40192],[16,40115,40116],{},[224,40117,40118],{},"Prowadzisz bloga. Działasz na nim regularnie i czujesz, że możesz już zacząć na nim zarabiać. Brzmi znajomo? I nic dziwnego. Blogi to ogromne źródła wiedzy teoretycznej i praktycznej. Wartościowe treści, które się na nim znajdują mogą zacząć przynosić Ci pieniądze. Jak zacząć zarabiać na blogu?",[12,40120,40122],{"id":40121},"czym-charakteryzuje-się-dobrej-jakości-blog","Czym charakteryzuje się dobrej jakości blog?",[16,40124,40125],{},"Dobry blog to taki, na którym publikowany jest wartościowy content. Ważne jest, aby poruszana tematyka była interesująca dla czytelnika, a same treści powinny być oryginalne i odpowiadały na nurtujące go pytania. Nie można zapomnieć również o stronie wizualnej. Odpowiedni układ strony, fonty i zdjęcia (najlepiej własne, a nie te stockowe) wspierają przyswajanie treści, dlatego warto o nich pamiętać. ",[16,40127,40128],{},"Aby Twój blog był atrakcyjny pamiętaj również o tym, aby Twoje treści były aktualne. Systematycznie możesz odświeżać swoje starsze wpisy. Dzięki temu zawsze będziesz na bieżąco i odpowiesz na obecne potrzeby odbiorców. ",[12,40130,40132],{"id":40131},"jakie-są-sposoby-na-monetyzowanie-bloga","Jakie są sposoby na monetyzowanie bloga?",[16,40134,40135],{},"Jeśli jako autor dbasz o merytorykę artykułów, czytelnik może dowiedzieć się z niego czegoś nowego, odkrywczego i wynieść z tego korzyści, to Twój blog ma szansę przynosić zysk. Jednak zarabianie na blogu to ciągły proces, na którym trzeba panować tak, jak nad prowadzeniem biznesu. Na początku trzeba sobie szczerze odpowiedzieć na pytanie, czy jesteśmy gotowi na prowadzenie działań zarobkowych. Jeśli tak, warto zacząć wprowadzać działania, które mogą przynieść dochód.",[220,40137,40139],{"id":40138},"współpraca-z-markami","Współpraca z markami",[16,40141,40142],{},"Jeśli Twój blog ma już stałych odbiorców, którzy regularnie go odwiedzają i jest to spora liczba masz szansę na współpracę z markami. Warto przygotować na blogu zakładkę “Współpraca”, w której opiszesz to, na jakich ogólnych zasadach chcesz współpracować. Aby być wiarygodnym w kooperacjach z firmami i organizacjami należy wybierać mądrze. Współprace powinny być przemyślane i wiązać się z tematyką bloga. Stawia to Ciebie wówczas jako wiarygodnego twórcę i eksperta. Oprócz wpisów na blogu na temat marki możesz również objąć patronat nad konkretną akcją, poprowadzić warsztaty, wystąpić w czasie konferencji, czy udzielać konsultacji.",[220,40144,38464],{"id":38463},[16,40146,40147],{},"To gałąź marketingu polegająca na polecaniu konkretnego produktu. Może to być np. forma recenzji produktu z podlinkowanym odnośnikiem do strony sklepu. Wówczas otrzymujesz wynagrodzenie np. za kliknięcia lub zakupy dokonane przez przejście przez ten link.",[220,40149,40151],{"id":40150},"blog-jako-powierzchnia-reklamowa","Blog jako powierzchnia reklamowa",[16,40153,40154],{},"Inną możliwością zarabiania na swoim blogu jest oferowanie na nim powierzchni reklamowej. Wówczas marka płaci Ci za możliwość reklamowania swoich produktów bądź usług na Twoim blogu. ",[220,40156,40158],{"id":40157},"sprzedaż-swoich-produktów","Sprzedaż swoich produktów",[16,40160,40161],{},"Jeśli masz swój produkt związany z tematyką bloga, np. e-book, kurs online, książki, szyjesz ubrania lub robisz naturalne kosmetyki, sprzedawaj go właśnie przez swoją przestrzeń w sieci. Może to być jeden produkt, a może to być cały sklep podpięty pod bloga. Natomiast jeśli go nie masz, warto pomyśleć o czymś, co możesz sprzedać, a jednocześnie wzmocni Twój wizerunek jako eksperta.",[12,40163,40165],{"id":40164},"czy-personal-branding-wpływa-na-monetyzację-bloga","Czy personal branding wpływa na monetyzację bloga?",[16,40167,40168],{},"Zdecydowanie personal branding ma wpływ na zyski płynące z bloga. Jeśli masz już silną pozycję na rynku oraz w sieci jest Ci łatwiej zarabiać na działaniach związanych z Twoim blogiem. Natomiast jeśli nie masz jeszcze wystarczająco mocnej pozycji, aktywne działania pozwolą na jej wzmacnianie. ",[12,40170,40172],{"id":40171},"jak-linkhouse-może-pomóc-w-monetyzacji-bloga","Jak Linkhouse może pomóc w monetyzacji bloga?",[16,40174,40175],{},"Linkhouse to miejsce, które również pozwala na monetyzację swojego bloga. Dzięki dodaniu swojej strony do platformy możesz nawiązywać współprace z reklamodawcami. Potrzebny jest precyzyjny opis na temat Twojego bloga oraz dodanie odpowiednich tagów. Ułatwi to znalezienie Twojej oferty przez osoby zainteresowane taką kooperacją. W Linkhouse masz do dyspozycji następujące rodzaje ofert, które można sprzedawać:",[51,40177,40178,40181,40184,40187],{},[54,40179,40180],{},"artykuły sponsorowane – obejmują artykuły zamawiane z myślą o linkach (pod SEO) oraz content marketing;",[54,40182,40183],{},"linki reklamowe (linki tekstowe oraz bannery graficzne) – umożliwiają sprzedaż dowolnych linków reklamodawcom skoncentrowanym na SEO i\u002Flub na pozyskiwaniu ruchu na swoją stronę;",[54,40185,40186],{},"linki w istniejących artykułach – dzięki temu można monetyzować już istniejące artykuły;",[54,40188,40189],{},"mailingi.",[12,40191,818],{"id":817},[16,40193,40194],{},"Sposobów na monetyzację bloga jest kilka, dlatego warto zastanowić się, które będą najbardziej odpowiednie dla Twojego bloga. Umieszczenie swojej oferty w Linkhouse pozwala na zoptymalizowane zarządzanie współpracami. Poza tym umożliwia dotarcie do szerszego kręgu potencjalnie zainteresowanych kooperacją.",{"title":34,"searchDepth":190,"depth":190,"links":40196},[40197,40198,40204,40205,40206],{"id":40121,"depth":190,"text":40122},{"id":40131,"depth":190,"text":40132,"children":40199},[40200,40201,40202,40203],{"id":40138,"depth":359,"text":40139},{"id":38463,"depth":359,"text":38464},{"id":40150,"depth":359,"text":40151},{"id":40157,"depth":359,"text":40158},{"id":40164,"depth":190,"text":40165},{"id":40171,"depth":190,"text":40172},{"id":817,"depth":190,"text":818},"2020-08-26","Prowadzisz bloga. Działasz na nim regularnie i czujesz, że możesz już zacząć na nim zarabiać. Brzmi znajomo? I nic dziwnego. Blogi to ogromne źródła wiedzy teoretycznej i praktycznej. Wartościowe treś","\u002Fblog\u002Fimages\u002Fjak-monetyzowac-blog.webp",{},"\u002Fblog\u002Fjak-monetyzowac-blog",{"title":40111,"description":40208},"blog\u002Fjak-monetyzowac-blog","ZACp78PHnotYm9ZP6sdaI2sHo3j0QVIg2F42_N6CNXU",{"id":40216,"title":40217,"author":377,"body":40218,"category":5063,"coverStyle":197,"date":40273,"description":40274,"excerpt":197,"extension":200,"image":40275,"meta":40276,"navigation":203,"path":40277,"readTime":4324,"seo":40278,"seoDescription":197,"stem":40279,"__hash__":40280},"blog\u002Fblog\u002Flink-building-czy-sie-oplaca.md","Link building — czy się opłaca?",{"type":9,"value":40219,"toc":40267},[40220,40225,40229,40232,40236,40239,40243,40246,40260,40264],[16,40221,40222,227],{},[224,40223,40224],{},"Link building, czyli linkowanie to proces, który ma znaczący wpływ na pozycjonowanie w wyszukiwarce Google. Polega na zdobywaniu linków z zewnętrznych domen, które prowadzą do danej witryny. Jak to dokładnie przebiega i czy w ogóle się opłaca? Między innymi o tym przeczytasz w tym wpisie.",[12,40226,40228],{"id":40227},"co-to-jest-link-building","Co to jest link building?",[16,40230,40231],{},"Link building to proces, który ma na celu zdobywanie odnośników do swojej strony internetowej z zewnętrznych witryn. Jeśli prowadzimy link building powinno nam zależeć na tym, aby jak najwięcej wartościowych miejsc w sieci opublikowało odnośnik do naszej strony. Wówczas algorytm Googla czyta to jako wartościowe polecenia i pozycjonuje stronę wyżej. Do tego celu istnieje wiele metod, sposobów i narzędzi – od zmotywowania odbiorcy, do tego aby podzielił się naszym linkiem, po działania automatyczne. Najwięcej działań skupia się wokół dystrybucji treści. Mogą to być artykuły gościnne albo wpisy sponsorowane. Oprócz tego popularnymi sposobami jest wykorzystanie do tego celu marketingu szeptanego – czyli publikowanie komentarzy na różnego rodzaju forach, grupach, portalach, czy w social mediach. ",[12,40233,40235],{"id":40234},"google-a-link-building","Google a link building",[16,40237,40238],{},"Google na przestrzeni lat stanowczo zaostrzyło swoją politykę dotyczącą linków. Kiedyś powszechne było spamerskie, natarczywe linkowanie do stron w bardzo różnych miejscach w sieci. Często te działania były zautomatyzowane i nie potrzebowały do tego człowieka. Obecnie algorytm Google został na tyle rozwinięty, że jest w stanie ocenić wartość linku, który znajduje się na danej stronie. Jeśli link wyda mu się podejrzany może go zignorować, a nawet ukarać. Dlatego tak ważne obecnie jest strategiczne podejście do link buildingu. Warto poświęcić czas i miejsce w strategii marketingowej swojej marki na zaplanowanie tych działań, aby były efektywne. Praca nad planowaniem powinna zacząć się oczywiście od pytania: jaki cel chcemy osiągnąć tymi działaniami? Wówczas zdecydowanie łatwiej będzie wybrać metody oraz narzędzia, które wykorzystamy w link buildingu.  ",[12,40240,40242],{"id":40241},"jak-i-gdzie-prowadzić-link-building","Jak i gdzie prowadzić link building?",[16,40244,40245],{},"Podejście strategiczne i przemyślane daje nam pewność zachowania odpowiedniego poziomu. Współczesny link building opiera się często na bardzo dobrych działaniach marketingowych, takich jak współpraca z influencerami, content marketing, współpraca z szeroko pojętymi mediami, artykuły sponsorowane oraz wpisy gościnne. W każdym z tych elementów można zaplanować działania, które przyniosą wartość zarówno odbiorcy, jak i zostaną pozytywnie ocenione przez algorytmy Google. ",[51,40247,40248,40254,40257],{},[54,40249,40250,40251,1475],{},"Artykuły sponsorowane publikuje się na stronach, które są pokrewne tematycznie. Najlepiej jest, jeśli są to portale, które efektywnie funkcjonują od wielu lat. Jeśli nie wiesz gdzie znaleźć strony, które mogą być dla Ciebie interesujące, bądź nie wiesz, które byłyby dla Ciebie najlepsze, skorzystaj z ",[224,40252,40253],{},"naszej bazy w Linkhouse",[54,40255,40256],{},"Fora internetowe, czy grupy na Facebooku, to miejsca, w których możesz budować swoją pozycję jako specjalista. Poruszając jakiś temat możesz dzielić się linkami odnoszącymi do Twojej strony. Pamiętaj, aby zarówno brać aktywny udział w dyskusjach, jak i publikować własne wpisy. W tych miejscach możesz też prowadzić marketing szeptany. ",[54,40258,40259],{},"Social media to kolejna przestrzeń do prowadzenia działań link buildingowych. Zdecyduj, który kanał (bądź kanały) są najbardziej odpowiednie dla Twojej marki i prowadź tam aktywne działania. Nie zapomnij również o efektywnym prowadzeniu swoich kont w mediach społecznościowych. Media społecznościowe mają ogromną moc i wiele możliwości prowadzenia działań, wystarczy zdecydować, które kanały chcemy wykorzystać, a także jakie sposoby zaangażowania na nich wybieramy. ",[12,40261,40263],{"id":40262},"czy-link-building-się-opłaca","Czy link building się opłaca?",[16,40265,40266],{},"Skuteczny link building jest droższy niż technik umieszczania linków na stronach, używanych jeszcze kilka lat temu. Ale za pieniędzmi idzie również jakość. Współczesne działania link buildingowe dają odbiorcy wartościowy content i odpowiedzi na pytania. Dlatego warto poświęcić budżet na zaplanowane działania link buildingowe. Równolegle należy jednak pamiętać, aby Twoja strona była atrakcyjna dla odbiorcy również od strony wizualnej, wówczas odbiorca będzie chciał dzielić się treścią, a Google oceni to za naturalny dowód na jakość Twojej witryny.",{"title":34,"searchDepth":190,"depth":190,"links":40268},[40269,40270,40271,40272],{"id":40227,"depth":190,"text":40228},{"id":40234,"depth":190,"text":40235},{"id":40241,"depth":190,"text":40242},{"id":40262,"depth":190,"text":40263},"2020-08-21","Link building, czyli linkowanie to proces, który ma znaczący wpływ na pozycjonowanie w wyszukiwarce Google. Polega na zdobywaniu linków z zewnętrznych domen, które prowadzą do danej witryny. Jak to do","\u002Fblog\u002Fimages\u002Flink-building-czy-sie-oplaca.webp",{},"\u002Fblog\u002Flink-building-czy-sie-oplaca",{"title":40217,"description":40274},"blog\u002Flink-building-czy-sie-oplaca","bwMd7vnxYXljW5TQdHRlxLGtCoX_4jwaknHxO3KNBwg",{"id":40282,"title":40283,"author":377,"body":40284,"category":11600,"coverStyle":197,"date":40372,"description":40373,"excerpt":197,"extension":200,"image":40374,"meta":40375,"navigation":203,"path":40376,"readTime":205,"seo":40377,"seoDescription":197,"stem":40378,"__hash__":40379},"blog\u002Fblog\u002F7-rzeczy-ktorych-nie-moze-miec-strona-twojego-sklepu.md","7 rzeczy, których nie może mieć strona Twojego sklepu",{"type":9,"value":40285,"toc":40362},[40286,40291,40295,40298,40302,40305,40309,40312,40316,40319,40323,40326,40330,40333,40350,40354,40357,40359],[16,40287,40288],{},[224,40289,40290],{},"Informacji o tym, co powinna mieć Twoja strona, aby działała efektywnie, była dobrze pozycjonowana i przynosiła Ci zyski, jest bardzo wiele. Jednak tak samo ważne, jak to, co musi się na niej znaleźć, jest to, co nie może się na niej znajdować. W momencie, gdy na stronie Twojego sklepu znajdują się rzeczy, których Google nie toleruje, bądź ignoruje, znacząco wpłynie to na widoczność Twojej strony w sieci. Poznaj 7 rzeczy, które nie powinny się znajdować na witrynie Twojego sklepu, aby była efektywna i dobrze pozycjonowała się w wyszukiwarce Google.",[12,40292,40294],{"id":40293},"nieaktualne-treści","Nieaktualne treści",[16,40296,40297],{},"Google preferuje aktualny content. A ma z czego wybierać. Miliony stron publikuje treści codziennie na najświeższe tematy. Błędne jest jednak myślenie, że aby się wybić na tle innych stron, potrzebujesz więcej contentu i codziennie nowych treści. Google zależy przede wszystkim na tym, aby w każdym zakamarku Twojej witryny treści były aktualne i świetnej jakości. Nie wiesz, czy Twoje treści są jeszcze aktualne? Wejdź na Google Search Console i sprawdź wszystkie swoje treści pod kątem ruchu na stronach. Możesz tam porównać jakie natężenie ruchu było na danej stronie np. rok temu, a jakie jest teraz. Przyjrzyj się swoim treściom, sprawdź, co możesz uaktualnić i jak dostosować do obecnej rzeczywistości. Możesz też porównać z contentem pochodzącym ze stron konkurencji, która pozycjonuje się lepiej niż ty. Masz bloga firmowego? Postaw na treści uniwersalne, które będą ponadczasowe.",[12,40299,40301],{"id":40300},"treści-thin-content","Treści “thin content”",[16,40303,40304],{},"Thin content to nic innego jak treści słabej jakości. Ten typ contentu obejmuje zarówno treści, które zawierają błędy merytoryczne, gramatyczne, ortograficzne, czy składniowe oraz teksty krótkie, ogólne i niewyczerpujące tematu. Google źle reaguje również na treści źle sformatowane, czyli długie bloki tekstu bez nagłówków, a także te, które zawierają za dużo słów kluczowych. Roboty Googla skupiają się na tym, aby odbiorca otrzymał najlepszej jakości treści na tematy, których poszukuje. ",[12,40306,40308],{"id":40307},"nadmierna-ilość-i-nietrafne-reklamy","Nadmierna ilość i nietrafne reklamy",[16,40310,40311],{},"Jeśli na Twojej stronie znajduje się zbyt dużo reklam, bądź ich tematyka jest odległa od tego co sprzedajesz i o czym mówisz, wpłynie to źle na pozycjonowanie witryny w sieci. Przez nadmierną ilość reklam strona potrzebuje więcej czasu, aby załadować całą zawartość. Spowodowane jest to przede wszystkim tym, że wykorzystywane są zasoby zewnętrzne. Nie mówimy, że reklamy to zło – są ważne i potrzebne – ale pamiętaj, aby wtapiały się w tło i działały spójnie ze stroną.",[12,40313,40315],{"id":40314},"popupy-i-reklamy-pełnoekranowe","Pop’upy i reklamy pełnoekranowe",[16,40317,40318],{},"To kolejne problemy reklamowe. Google na swoim oficjalnym blogu pisze, że strony, które pokazują natrętne reklamy pełnoekranowe sprawiają, że doświadczenia użytkowników są uboższe, w stosunku do stron, na których użytkownik ma treści dostępne od razu. Szczególnie utrudnia to działania użytkownika na urządzeniach mobilnych, gdzie reklamy zakrywają ekran w całości i często utrudnione jest ich wyłączenie, ponieważ “x”,który trzeba kliknąć jest tak mały, że częściej przenosi na stronę reklamowanej firmy lub produktu, co może wpłynąć jeszcze bardziej negatywnie na użytkownika. Jeśli chcesz użyć pop’upu, wybierz pop’up, którego zamknięcie jest łatwe dla użytkownika i nie atakuje go. Może to być treść, która zachęca np. do zapisu do newslettera, bądź informuje o obowiązującej w Twoim sklepie promocji.",[12,40320,40322],{"id":40321},"treści-generowane-automatycznie","Treści generowane automatycznie",[16,40324,40325],{},"Tak jak już było wspomniane wcześniej, Google chce, aby użytkownicy otrzymywali najlepsze doświadczenia i najlepszej jakości content. Tworzenie treści za pomocą zautomatyzowanych narzędzi niestety tego nie zapewnia. Nawet jeśli efekt ich działań wydaje Ci się być bardziej dostosowany i spersonalizowany pod odbiorcę, nie zagwarantuje to mu dobrych doświadczeń. Nie wiesz jakie treści tworzyć? Aby sprawdzić, co może przyciągnąć internautę do Twojego sklepu, możesz skorzystać np. z Ubersuggest lub AnswerThePublic i sprawdzić, co się kryje pod słowami kluczowymi, na których Ci zależy. Dzięki temu dowiesz się, co lubią użytkownicy, ale także co lubi Google – te wybory nie zawsze się pokrywają, dlatego ważne, aby spojrzeć na to kompleksowo.",[12,40327,40329],{"id":40328},"nieodpowiednie-linki","Nieodpowiednie linki",[16,40331,40332],{},"Linkowanie to bardzo istotny element SEO. Dobre linki świetnie pozycjonują witrynę w Google, a z drugiej strony złe linki skutecznie pogarszają widoczność strony w wyszukiwarce Google. Jaki linków należy unikać? ",[51,40334,40335,40338,40341,40344,40347],{},[54,40336,40337],{},"umieszczanych za pomocą takich technologii jak Java, czy Flash – najbezpieczniej jest wstawiać linki w standardowej formie html. Wtedy mamy pewność, że Google dobrze poradzi sobie z interpretacją tego linku;",[54,40339,40340],{},"źle dobranych odnośników – odbiorca powinien się spodziewać tego, co zobaczy po kliknięciu w odnośnik; ",[54,40342,40343],{},"odnośników w formie graficznej – szczególnie ważne w kontekście sklepów internetowych, ponieważ takie przypadki zdarzają się np. gdy chcemy odnieść do konkretnego produktu. Niezwykle ważne jest, aby dobrze sprawdzić do jakiego elementu strony powinniśmy zrobić odnośnik;",[54,40345,40346],{},"podstron, do których dostęp jest możliwy wyłącznie przez wewnętrzne wyszukiwarki – to blokada dla Google, który strony może po prostu nie znaleźć.",[54,40348,40349],{},"przenoszących do stron spamerskich i witryn, które nie są zaufane – Google dbając o jakość nie może promować różnych form spamu, a także stron potencjalnie niebezpiecznych.",[12,40351,40353],{"id":40352},"duplikowanie-contentu","Duplikowanie contentu",[16,40355,40356],{},"Powielenie treści może być z winy właściciela strony, ale może być to również spowodowane kopiowaniem treści z witryny przez osobę z zewnątrz. Google odrzuca content, który jest zduplikowany, ponieważ ma problem ze stwierdzeniem, którą stronę ma polecić, skoro treści są identyczne lub prawie takie same. Mamy dwa typu duplikatów: wewnętrzne oraz zewnętrzne. Duplikaty wewnętrzne to np. treści, które powtarzają się na każdej podstronie. Natomiast duplikaty zewnętrzne, to treści skopiowane z Twojej strony, na stronę innego właściciela. ",[12,40358,818],{"id":817},[16,40360,40361],{},"Tworzenie strony dobrej jakościowo wymaga wiele pracy i czasu, ale przyniesie to efekt i zysk. Jeśli Twój sklep będzie wyposażony w dobre, aktualne treści, odbiorca odwiedzający stronę nie będzie miał problemów z jej załadowaniem i znalezieniem interesujących go produktów oraz treści, Google na pewno będzie oceniało stronę pozytywnie.",{"title":34,"searchDepth":190,"depth":190,"links":40363},[40364,40365,40366,40367,40368,40369,40370,40371],{"id":40293,"depth":190,"text":40294},{"id":40300,"depth":190,"text":40301},{"id":40307,"depth":190,"text":40308},{"id":40314,"depth":190,"text":40315},{"id":40321,"depth":190,"text":40322},{"id":40328,"depth":190,"text":40329},{"id":40352,"depth":190,"text":40353},{"id":817,"depth":190,"text":818},"2020-08-19","Informacji o tym, co powinna mieć Twoja strona, aby działała efektywnie, była dobrze pozycjonowana i przynosiła Ci zyski, jest bardzo wiele. Jednak tak samo ważne, jak to, co musi się na niej znaleźć,","\u002Fblog\u002Fimages\u002F7-rzeczy-ktorych-nie-moze-miec-strona-twojego-sklepu.webp",{},"\u002Fblog\u002F7-rzeczy-ktorych-nie-moze-miec-strona-twojego-sklepu",{"title":40283,"description":40373},"blog\u002F7-rzeczy-ktorych-nie-moze-miec-strona-twojego-sklepu","J8VM2J0pGQHZ90uuHT08i_pMPD0s58jM6-9MzO2sveE",{"id":40381,"title":40382,"author":377,"body":40383,"category":5063,"coverStyle":197,"date":40485,"description":40486,"excerpt":197,"extension":200,"image":40487,"meta":40488,"navigation":203,"path":40489,"readTime":858,"seo":40490,"seoDescription":197,"stem":40491,"__hash__":40492},"blog\u002Fblog\u002Fdlaczego-warto-monitorowac-aktywnosc-stron.md","Dlaczego warto monitorować aktywność stron?",{"type":9,"value":40384,"toc":40479},[40385,40388,40392,40395,40398,40401,40404,40421,40424,40428,40431,40439,40442,40453,40457,40460,40463,40466,40470,40473,40476],[16,40386,40387],{},"Monitoring sieci to bardzo ważny element prowadzenia wszelkich działań. Monitorować można konkurencję i jej działania, aby inspirować się dobrymi praktykami oraz nie popełniać błędów. Śledzić można trendy w branży, co pozwoli na aktualizację swoich działań. Można również analizować i regularnie sprawdzać aktywność na własnych stronach. Dlaczego warto monitorować aktywność stron? Właśnie na tym temacie skupimy się w artykule.",[12,40389,40391],{"id":40390},"po-co-monitorować-stronę-internetową","Po co monitorować stronę internetową?",[16,40393,40394],{},"Budowaniu dobrej strony internetowej poświęcamy dużo czasu i finansów. Jeśli sami nie mamy potrzebnych umiejętności należy opłacać programistę, grafika, copywritera, specjalistę od SEO, czy analityka. Dzięki dobrej jakości pracy nad stroną mamy szansę być lepsi od konkurencji. Ważnym elementem są również meta tagi, które pozwalają nam na dobrą widoczność w wyszukiwarce, a przez to przekładają się na konwersję.",[16,40396,40397],{},"Monitorowanie Twojej strony (zarówno jej głównej części, jak i wszystkich podstron) pozwala również ocenić aktywność użytkowników, a idąc dalej stwierdzić jakie elementy działają gorzej, a której lepiej na odbiorcę, co możemy poprawić, a jakie rozwiązanie naprawdę się sprawdza.",[16,40399,40400],{},"Monitoring pozwala też na skuteczne realizowanie strategii marketingowej swojej marki. Dzięki temu na bieżąco wiesz, czy Wasze założenia są realizowane i pozwala to budowanie strategii na dalsze działania.",[16,40402,40403],{},"Jakie są korzyści z regularnego monitorowania?",[678,40405,40406,40409,40412,40415,40418],{},[54,40407,40408],{},"Stała kontrola nad wszystkimi działaniami związanymi z Twoją stroną",[54,40410,40411],{},"Możliwość natychmiastowego reagowania, jeśli dzieje się coś nieplanowanego",[54,40413,40414],{},"Możliwość wprowadzania poprawek oraz efektywniejszych rozwiązań do strony",[54,40416,40417],{},"Wyższy zwrot z inwestycji poprzez sprawniejszą realiznę celów na konwersję",[54,40419,40420],{},"Wiedza na temat tego, co interesuje użytkownika i jakie elementy są dla niego najbardziej atrakcyjne.",[16,40422,40423],{},"Ale sprawdzanie ręcznie strony po stronie, wszystkich podstron jest bardzo czasochłonnym zajęciem. Na szczęście istnieją narzędzia, które nas w tym wyręczają. jednym z nich jest Monitoring Stron w panelu Linkhouse.",[12,40425,40427],{"id":40426},"jak-działa-monitoring-stron","Jak działa monitoring stron?",[16,40429,40430],{},"Monitoring Stron dostępny w Linkhouse pozwala Ci na sprawdzenie czy:",[51,40432,40433,40436],{},[54,40434,40435],{},"strona działa,",[54,40437,40438],{},"znajduje się na niej odpowiednia treść (niestety zdarzają się włamania na witryny i podmienianie treści przez hakerów internetowych).",[16,40440,40441],{},"Monitoring Stron jest dostępny w panelu Linkhouse w zakładce Narzędzia. Monitorować możesz różne strony, które dodasz do narzędzia. Do dyspozycji masz trzy sposoby dodawania stron:",[51,40443,40444,40447,40450],{},[54,40445,40446],{},"Dodaj monitoring manualnie – wystarczy, że w dostępne pole wpiszesz adres danej witryny. Co ważne – nie musisz mieć dostępu do monitorowanej strony.",[54,40448,40449],{},"Dodaj monitoring z zakładki “Moje Strony” – poprzez opcję “Moje Strony” możesz dodać wszystkie adresy, które masz podpięte w Linkhouse.",[54,40451,40452],{},"Dodaj monitoring z zakładki “Projekty” – strony, które są elementami Twoich “Projektów” możesz dodać właśnie dzięki tej opcji.",[12,40454,40456],{"id":40455},"widok-dostępności","Widok dostępności",[16,40458,40459],{},"Opcja, która pokazuje status danej strony jest dostępna po dodaniu oraz opłaceniu tej funkcji. Informacjami, które odbiorca może tutaj znaleźć to nie tylko aktualną dostępność. Można znaleźć również informacje z ostatnich 24 godzin, całego tygodnia, ostatnich 30 dni, a także za cały okres od podpięcia do Linkhouse. W każdej chwili masz dostępne dane, które możesz eksportować do tabeli.",[16,40461,40462],{},"Dzięki tej opcji widzisz czy Twoja strona działa i jest dostępna, dzięki temu masz pewność, że odbiorca trafi na sprawną stronę i będzie mógł skorzystać z oferowanego produktu, bądź usługi.",[16,40464,40465],{},"Strona może przestać być dostępna np. przez atak hakerski, przeciążenie serwera, zablokowanie przez Google, czy po prostu brak opłaty za domenę lub hosting. Widzimy, że może to być brak dostępu zarówno z naszej winy, jak i przez zewnętrzny problem. Dlatego warto regularnie sprawdzać, czy wszystko działa poprawnie. Możemy wtedy zareagować błyskawicznie. Gdy nie korzystamy z usług monitorowania, zazwyczaj dowiadujemy się o takich rzeczach przypadkowo i przez ten czas możemy już ponieść jakieś straty.",[12,40467,40469],{"id":40468},"monitorowanie-wyrażeń-na-stronie","Monitorowanie wyrażeń na stronie",[16,40471,40472],{},"Drugą opcją jest monitorowanie wyrażeń na stronie. Co to daje? Dzięki temu będziesz wiedzieć, czy wyrażenia, które powinny się znajdować na danej stronie, na których Ci zależy, znajdują się w treściach na niej dostępnych. Jeśli fraza nie zostanie odnaleziona znajdziesz taką informację w panelu, a jeśli monitoring ją znajdzie i chcesz o tym uzyskać informację, można ustawić powiadomienie e-mail i sms.",[16,40474,40475],{},"Szczególnie ważne jest to w kontekście działań SEO i pozycjonowania strony. Dzięki efektywnym frazom widoczność witryny w wyszukiwarce jest znacznie lepsza i łatwiej będzie trafić odbiorcom, na którym Ci zależy na Twoją stronę.",[16,40477,40478],{},"Co ważne, nie masz ograniczeń dotyczących ilości stron i fraz – możesz monitorować dowolną liczbę stron i fraz. Możesz również analizować strony konkurencji, dzięki czemu możesz uzyskać informację co może poprawić jeszcze efektywność Twoich działań.",{"title":34,"searchDepth":190,"depth":190,"links":40480},[40481,40482,40483,40484],{"id":40390,"depth":190,"text":40391},{"id":40426,"depth":190,"text":40427},{"id":40455,"depth":190,"text":40456},{"id":40468,"depth":190,"text":40469},"2020-08-14","Monitoring sieci to bardzo ważny element prowadzenia wszelkich działań. Monitorować można konkurencję i jej działania, aby inspirować się dobrymi praktykami oraz nie popełniać błędów. Śledzić można tr","\u002Fblog\u002Fimages\u002Fdlaczego-warto-monitorowac-aktywnosc-stron.webp",{},"\u002Fblog\u002Fdlaczego-warto-monitorowac-aktywnosc-stron",{"title":40382,"description":40486},"blog\u002Fdlaczego-warto-monitorowac-aktywnosc-stron","KFGyLjXsvztTsV_HSsvkjsaM8llGuB7Ze-fRIvDpGH4",{"id":40494,"title":40495,"author":377,"body":40496,"category":11600,"coverStyle":197,"date":40615,"description":40616,"excerpt":197,"extension":200,"image":40617,"meta":40618,"navigation":203,"path":40619,"readTime":858,"seo":40620,"seoDescription":197,"stem":40621,"__hash__":40622},"blog\u002Fblog\u002Fe-commerce-i-content-marketing-jak-moga-isc-w-parze.md","E-commerce i content marketing: jak mogą iść w parze?",{"type":9,"value":40497,"toc":40609},[40498,40503,40506,40510,40513,40517,40520,40523,40537,40540,40548,40551,40554,40557,40561,40564,40569,40572,40577,40580,40585,40588,40593,40596,40601,40604,40606],[16,40499,40500],{},[224,40501,40502],{},"E-commerce, czyli handel internetowy to obecnie jedna z najbardziej rozwojowych gałęzi sprzedaży. Jeszcze większe znaczenie zyskał w czasie lockdownu, gdy nie mieliśmy dostępu do większości sklepów stacjonarnych. W kontekście działań sprzedażowych nie można zapomnieć o marketingu. Ale czy jego specyficzny rodzaj jakim jest content marketing znajduje miejsce w branży e-commerce? Czy e-commerce i content marketing mogą iść w parze?",[16,40504,40505],{},"Często sprzedaż i marketing niekoniecznie chcą współpracować. Mimo że jedno bez drugiego nie ma sensu i ich finalny cel jest taki sam – czyli przyniesienie zysku dla danej marki. Dobrze współpracujące zespoły sprzedaży i marketingu mogą osiągnąć niesamowity efekt. Content marketing to obecnie jedno z najsilniejszych działań wspierających sprzedaż. Dobrze działający buduje wizerunek marki, można go wykorzystać w wielu kanałach, a przede wszystkim przekłada się na zysk. Ale zacznijmy od początku.",[12,40507,40509],{"id":40508},"czym-jest-content-marketing","Czym jest content marketing?",[16,40511,40512],{},"Content marketing to marketing treści. Polega na dystrybuowaniu wartościowych, merytorycznych treści, które dają odbiorcy odpowiedź na nurtujące go pytanie, równocześnie budując w jego świadomości wizerunek. W zależności od tego, na który etap procesu zakupowego content marketing powinien odpowiadać na konkretne pytania.",[12,40514,40516],{"id":40515},"treści-na-podstawie-lejka-sprzedażowego","Treści na podstawie lejka sprzedażowego",[16,40518,40519],{},"Przeniesienie narzędzia jakim jest lejek sprzedażowy z e-commerce do content marketingu to zabieg, który może przynieść bardzo dobre efekty, ponieważ opiekujemy odbiorcę na poszczególnych etapach zakupowych, odpowiednio do jego potrzeb na danym etapie.",[16,40521,40522],{},"Pierwszy etap lejka ma na celu zwiększenie rozpoznawalności marki i zdobycie uwagi. Kiedy klient po raz pierwszy styka się z marką, już wtedy mogą się pojawić pierwsze impulsy zakupowe, które finalnie mogą przynieść zakup. Na tym etapie można wykorzystać:",[51,40524,40525,40528,40531,40534],{},[54,40526,40527],{},"Kampanie reklamowe w mediach społecznościowych oraz witrynach.",[54,40529,40530],{},"Influencer marketing.",[54,40532,40533],{},"Artykuły sponsorowane (jeśli nie wiesz, do jakich stron lub portali możesz się zwrócić, z pomocą przychodzi Linkhouse, w którego bazie znajdziesz oferty ogromnej liczby stron z każdej branży).",[54,40535,40536],{},"Podcasty.",[16,40538,40539],{},"Drugi etap ma na celu rozbudzenie zainteresowania klienta danym produktem, bądź usługą. Ważne jest, aby na tym etapie ukazać jakość oraz wartość swojej oferty, a nie wpychać na siłę produkt w ręce potencjalnego klienta. Jakie działania content marketingowe można tutaj podjąć?",[51,40541,40542,40545],{},[54,40543,40544],{},"Merytoryczne artykuły na blogu firmowym, w którym przedstawione będą konkretne case’y i będą pełnić rolę edukacyjną oraz pomocniczą.",[54,40546,40547],{},"Działania remarketingowe (poprzez kampanie w mediach społecznościowych, Google Ads czy newslettery.",[16,40549,40550],{},"Kolejny etap to budowanie zaufania, które wzbudzi u klienta pożądanie w stosunku do produktu bądź usługi. W tym momencie klient powinien już całkowicie zaufać marce, tak że chce się z nią związać poprzez nabycie oferowanej usługi. W tym momencie dobrze jest przygotować dedykowane treści content marketingowe dla poszczególnych odbiorców. Content na tym etapie powinien być ekskluzywny i dedykowany pod odbiorcę. Wykorzystać można tutaj tworzenie e-booków, webinarów, czy dedykowanego mailingu.",[16,40552,40553],{},"Mamy nadzieję, że ten moment doprowadzi nas ostatecznie do 4 etapu, czyli zakupu.",[16,40555,40556],{},"Również na tym etapie nie można zapomnieć o działaniach content marketingowych, które sprawią, że klient pozostanie z naszą marką na dłużej i rozpoczną etap piąty, czyli budowanie więzi pomiędzy odbiorcą i marką. Stały newsletter dla odbiorców, czy dostęp do treści przeznaczonych dla stałych klientów to tylko kilka pomysłów. Ograniczać markę powinny jedynie wyobraźnia i strategia.",[12,40558,40560],{"id":40559},"jak-tworzyć-wartościowy-content","Jak tworzyć wartościowy content?",[16,40562,40563],{},"Długie, ogólne zdania nie przyniosą w content marketingu wymarzonych celów sprzedażowych. Zatem jak tworzyć treści, które przyniosą zamierzony efekt, zarówno marketingowy, jak i sprzedażowy?",[51,40565,40566],{},[54,40567,40568],{},"Odpowiadając na potrzeby klientów",[16,40570,40571],{},"Jako marka powinniście doskonalne znać swoich klientów i ich potrzeby. Nieocenione w tej kwestii są persony, które powinna zawierać każda strategia marki. Uaktualnianie potrzeb odbiorców można dokonać na podstawie komentarzy i postów pozostawianych przez klientów w mediach społecznościowych oraz innych miejscach w sieci. W tym miejscu przydaje się również współpraca z obsługą klienta, która na bieżąco ma kontakt z odbiorcami i doskonale zna ich potrzeby.",[51,40573,40574],{},[54,40575,40576],{},"Bazując na strategii marki",[16,40578,40579],{},"Bez strategii wszelkie działania są trudniejsze do realizacji. Poszczególne elementy strategii pomogą zawrzeć w treściach zarówno potrzeby klienta, jak i samej marki.",[51,40581,40582],{},[54,40583,40584],{},"Bazując na poszczególnych etapach lejka",[16,40586,40587],{},"Tak jak można przeczytać powyżej, bazowanie na lejku sprzedażowym pozwala na tworzeniu contentu odpowiedniego do poszczególnych etapów zakupu. Dzięki temu można wprost odpowiadać na potrzeby klienta.",[51,40589,40590],{},[54,40591,40592],{},"Wyczerpując temat",[16,40594,40595],{},"Treść powinna dokładnie opisywać temat. Nie chodzi tutaj o to, aby tekst, bądź video były długie, ale aby konkretnie opowiadały o wszystkich aspektach związanych z danym problemem.",[51,40597,40598],{},[54,40599,40600],{},"Pamiętając o celu",[16,40602,40603],{},"Każda treść powinna być tworzona z myślą o tym, że realizuje jakiś konkretny cel. Podobnie jak bazowanie na strategii i lejku sprzedażowym, pomoże to w utrzymaniu contentu w ramach i sprawi, że będzie on bardziej wartościowy.",[12,40605,818],{"id":817},[16,40607,40608],{},"Content marketing i e-commerce zdecydowanie mogą, a nawet powinny iść ze sobą w parze. Doświadczenia obu gałęzi, wiedza wynikająca z ich działania pozwalają na tworzenie efektywnych rozwiązań marketingowych, które przyniosą zamierzony efekt sprzedażowy, ale również i wizerunkowy. Działania współczesnej marki powinny być spójne, kompleksowe i zakrojone na szeroką skalę. Dlatego tak ważne jest, aby poszczególne działy współpracowały ze sobą bezpośrednio.",{"title":34,"searchDepth":190,"depth":190,"links":40610},[40611,40612,40613,40614],{"id":40508,"depth":190,"text":40509},{"id":40515,"depth":190,"text":40516},{"id":40559,"depth":190,"text":40560},{"id":817,"depth":190,"text":818},"2020-08-13","E-commerce, czyli handel internetowy to obecnie jedna z najbardziej rozwojowych gałęzi sprzedaży. Jeszcze większe znaczenie zyskał w czasie lockdownu, gdy nie mieliśmy dostępu do większości sklepów st","\u002Fblog\u002Fimages\u002Fe-commerce-i-content-marketing-jak-moga-isc-w-parze.webp",{},"\u002Fblog\u002Fe-commerce-i-content-marketing-jak-moga-isc-w-parze",{"title":40495,"description":40616},"blog\u002Fe-commerce-i-content-marketing-jak-moga-isc-w-parze","QhXX7M4B6YqPBYsURHsgA-M9ukaelD8bAgLZVDL7iXg",{"id":40624,"title":40625,"author":377,"body":40626,"category":5063,"coverStyle":197,"date":40615,"description":40733,"excerpt":197,"extension":200,"image":40734,"meta":40735,"navigation":203,"path":40736,"readTime":370,"seo":40737,"seoDescription":197,"stem":40738,"__hash__":40739},"blog\u002Fblog\u002Fjak-i-dlaczego-przeniesc-swoje-projekty-do-linkhouse.md","Jak i dlaczego przenieść swoje projekty do Linkhouse?",{"type":9,"value":40627,"toc":40729},[40628,40635,40664,40669,40681,40685,40707,40711,40723],[16,40629,40630,40631,40634],{},"Po założeniu konta w Linkhouse ",[224,40632,40633],{},"możesz zaimportować dotychczas pozyskane linki na swoje konto"," i zorganizować je w wygodnej formie projektów. Dlaczego warto to zrobić? Z kilku powodów:",[678,40636,40637,40644,40651,40657],{},[54,40638,40639,40640,40643],{},"Uzyskasz ",[224,40641,40642],{},"bezpłatny monitoring aktywności i poprawności parametrów (follow\u002Fnofollow) zaimportowanych linków",". Będziemy także sprawdzać poprawność anchorów.",[54,40645,40646,40647,40650],{},"Możesz podać informację o koszcie pozyskania, dzięki temu będziesz mógł ",[224,40648,40649],{},"śledzić całościowy koszt linkowania"," w wybranym okresie dla danego projektu.",[54,40652,40653,40654,284],{},"Zaimportowane linki podobnie jak te kupione przez Linkhouse możesz nanieść na ",[224,40655,40656],{},"wykres projektu",[54,40658,40659,40660,40663],{},"Szukając nowych portali do linkowania w Bazie Ofert możesz ",[224,40661,40662],{},"odfiltrować z wyników te, z których już posiadasz linki",". Po zaimportowaniu linków wystarczy, że wybierzesz filtr zaawansowany Pomiń linki Projektu i odpowiedni projekt.",[16,40665,40666],{},[32,40667],{"alt":34,"src":40668},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002FPomi%C5%84-linki-projekt%C3%B3w-w-Linkhouse.png",[16,40670,40671,40672,40675,40676,40680],{},"Możliwość importu dostępna jest przez 3 miesiące po założeniu konta. Jeśli jednak jesteś stałym klientem Linkhouse i ",[224,40673,40674],{},"chcesz regularnie uzupełniać swoje projekty o linki pozyskiwane z innych źródeł"," wystarczy, że skontaktujesz się z nami pod adresem ",[182,40677,40678],{"href":645},[224,40679,648],{},", a funkcja zostanie włączona na stałe.",[12,40682,40684],{"id":40683},"jak-zaimportować-do-panelu-linki-pozyskane-poza-linkhouse","Jak zaimportować do panelu linki pozyskane poza Linkhouse?",[16,40686,40687,40688,40690,40691,40693,40694,40696,40697,40699,40702,40704,40705],{},"Po zalogowaniu, w zakładce ",[224,40689,36832],{}," wybierz ",[224,40692,37224],{},". Następnie utwórz nowy projekt (lub wybierz istniejący) i kliknij ",[224,40695,36896],{},". W kolumnie Akcje znajdziesz odpowiedni przycisk:",[269,40698],{},[32,40700],{"alt":34,"src":40701},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002FImport-link%C3%B3w-spoza-Linkhouse.png",[269,40703],{},"\nZacznij od pobrania wzorcowego pliku importu. Możesz w nim dodać szereg informacji na temat pozyskanych linków. Im dokładniej go uzupełnisz, tym lepsze dane do pracy w platformie uzyskasz. W razie problemów z uzupełnieniem formularza skontaktuj się z działem Biura Obsługi Klienta – ",[182,40706,648],{"href":645},[12,40708,40710],{"id":40709},"nie-chcesz-pokazywać-swoich-dokładnych-linków","Nie chcesz pokazywać swoich dokładnych linków?",[16,40712,40713,40714,40717,40718,40720],{},"Skorzystaj z opcji ",[224,40715,40716],{},"Importuj domeny linkujące"," i załaduj plik z listą domen, z których Twoja strona posiada już linki.",[269,40719],{},[32,40721],{"alt":34,"src":40722},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002FImport-domen-linkuj%C4%85cych-spoza-Linkhouse.png",[16,40724,40725,40726,284],{},"Nie musisz wstawiać adresów konkretnych podstron z linkami. Domeny zaimportowane w ten sposób możesz następnie pominąć szukając nowych miejsc do linkowania w Bazie Ofert. Wystarczy, że wybierzesz filtr zaawansowany ",[224,40727,40728],{},"Pomiń linki Projektu",{"title":34,"searchDepth":190,"depth":190,"links":40730},[40731,40732],{"id":40683,"depth":190,"text":40684},{"id":40709,"depth":190,"text":40710},"Po założeniu konta w Linkhouse możesz zaimportować dotychczas pozyskane linki na swoje konto i zorganizować je w wygodnej formie projektów. Dlaczego warto to zrobić? Z kilku powodów: Uzyskasz bezpłatn","\u002Fblog\u002Fimages\u002Fjak-i-dlaczego-przeniesc-swoje-projekty-do-linkhouse.webp",{},"\u002Fblog\u002Fjak-i-dlaczego-przeniesc-swoje-projekty-do-linkhouse",{"title":40625,"description":40733},"blog\u002Fjak-i-dlaczego-przeniesc-swoje-projekty-do-linkhouse","_pL3dvFhGVwjJNMB5LnjyKeHhujx407tg_14t0o-K3U",{"id":40741,"title":40742,"author":377,"body":40743,"category":5063,"coverStyle":197,"date":40905,"description":40906,"excerpt":197,"extension":200,"image":40907,"meta":40908,"navigation":203,"path":40909,"readTime":205,"seo":40910,"seoDescription":197,"stem":40911,"__hash__":40912},"blog\u002Fblog\u002Fjakie-linki-pomoga-nam-stac-sie-liderem-swojej-branzy-w-serpach.md","Jakie linki pomogą nam stać się liderem swojej branży w „serpach”?",{"type":9,"value":40744,"toc":40895},[40745,40748,40752,40756,40759,40762,40770,40773,40776,40784,40787,40790,40794,40802,40805,40808,40816,40819,40823,40826,40829,40832,40835,40839,40853,40857,40865,40868,40871,40874,40877,40880,40883,40886,40889],[16,40746,40747],{},"Jak to się dzieje, że niektóre strony rankują lepiej niż inne? Wydają się być niezoptymalizowane i z małą ilością treści, a i tak pojawiają się bardzo wysoko na wiele bardzo trudnych fraz. Do tego może nas frustrować to, że nieważne jak dobrze zoptymalizujemy naszą stronę i nie ważne jak dużo i jak dobrego contentu dodamy, to i tak z nimi zazwyczaj przegrywamy. Przecież było tyle aktualizacji wyszukiwarki Google, a ciągle najważniejszym czynnikiem rankingowym jest tzw. profil linków. Dlatego w tym artykule postaram się odpowiedzieć na pytanie: Jakie linki pomogą nam stać się liderem swojej branży w „serpach”?",[12,40749,40751],{"id":40750},"sprawdźmy-słabe-i-mocne-strony-kilku-najmocniejszych-graczy-w-swoich-branżach","Sprawdźmy słabe i mocne strony kilku najmocniejszych graczy w swoich branżach",[220,40753,40755],{"id":40754},"_1-aptekageminipl","1. AptekaGemini.pl",[16,40757,40758],{},"Apteka Gemini to w tym momencie druga największa apteka internetowa w wynikach organicznych. Dlatego też mogłoby się wydawać, że ich strona internetowa została dopracowana i żaden specjalista SEO nie będzie miał się do czego przyczepić. Okazuje się jednak, że jest kilka rzeczy, które można zrobić lepiej.",[16,40760,40761],{},"Jeżeli przeanalizujemy podstronę produktową to możemy zauważyć dwie rzeczy. Po pierwsze szybkość działania strony powinna zostać poprawiona. Wynik podstrony z płynem Octenisept to zaledwie 23 dla wersji mobilnej i 62 dla wersji desktopowej. Są to wyniki, które oceniam jako słabe, tym bardziej, że jest to bardzo prosta podstrona, która nie zawiera wielu elementów.",[16,40763,40764,40765,40767],{},"Drugą ciekawą rzeczą, którą możemy zauważyć, jest to, że opisy poszczególnych produktów są w całości skopiowane od producentów, a na poszczególnych podstronach nie ma w ogóle unikalnych treści. Oczywiście, nie przeszkadza to Aptece Gemini, by całkowicie dominować nad swoją konkurencją na frazy powiązane z produktami:",[269,40766],{},[32,40768],{"alt":34,"src":40769},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F1.png",[16,40771,40772],{},"Lista najpopularniejszych podstron produktowych – źródło Ahrefs.",[16,40774,40775],{},"Szczególną uwagę należy zwrócić na to, że strona wyświetla się na pierwszym miejscu na niemal wszystkie nazwy produktów.",[16,40777,40778,40779,40781],{},"Apteka Gemini dominuje nad konkurencją głównie dzięki temu, że ma najmocniejszy profil linków w swojej branży i najprawdopodobniej jest to najlepszy profil linków w całym polskim internecie. Mając tak silną domenę można bez problemu wypozycjonować każdą frazę z branży medycznej.",[269,40780],{},[32,40782],{"alt":34,"src":40783},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F2.png",[16,40785,40786],{},"Top30 najlepszych linków prowadzących do AptekaGemini.pl – źródło Ahrefs",[16,40788,40789],{},"Do domeny prowadzi prowadzą linki z prawie 2000 domen. Z czego lwia część to linki ze stron producentów, wizytówek poszczególnych produktów, stron placówek medycznych, portali branżowych itp.",[220,40791,40793],{"id":40792},"_2-festoolpl","2. Festool.pl",[16,40795,40796,40797,40799],{},"Festool to bardzo popularny niemiecki producent sprzętu dla majsterkowiczów. Na swojej głównej domenie posiada katalog produktów i nie prowadzi sprzedaży bezpośredniej. Dlatego też bardzo chętnie linkują do niego wszyscy dystrybutorzy, portale branżowe, a nawet konkurencja. Jeżeli spojrzymy sobie na profil linków, to z pewnością zauważmy, że jest to jeden z najlepszych profili jaki tylko można mieć.",[269,40798],{},[32,40800],{"alt":34,"src":40801},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F3.png",[16,40803,40804],{},"Top30 najlepszych linków prowadzących do Festool.pl – źródło Ahrefs",[16,40806,40807],{},"Mogłoby się wydawać, że Festool mając tak mocny profil linków będzie mocno dystansował konkurencję, tak jak Apteka Gemini. Niestety strona Festool posiada bardzo dużo rażących niedociągnięć. Na stronie nie ma jakiejkolwiek optymalizacji, nawet takiej najprostszej. Nie ma nawet zoptymalizowanych tytułów, H1, a unikalnych treści jest bardzo mało. Do tego strona posiada kilka mankamentów technicznych (np. znikające podstrony, zmieniające się URLe z polskimi znakami).",[16,40809,40810,40811,40813],{},"Domena traci bardzo dużo ze swojego potencjału, a mimo to osiąga całkiem przyzwoity wynik widoczności. Niestety duża część fraz, na które wyświetla się domena są to tzw. brandówki. Gdyby stronę rozbudować i ją porządnie zoptymalizować, to wówczas można by się spodziewać kilka, a może nawet kilkanaście razy większej widoczności.",[269,40812],{},[32,40814],{"alt":34,"src":40815},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002F4-1024x365.png",[16,40817,40818],{},"Szacowany wzrost ruchu organicznego strony Festool.pl – źródło SemStorm",[12,40820,40822],{"id":40821},"jak-zdominować-konkurencję-przy-pomocy-linków","Jak zdominować konkurencję przy pomocy linków",[16,40824,40825],{},"Wszystkie strony, które pokonują swoich konkurentów, zawdzięczają to wieloletniej i regularnej pracy nad swoją stroną i firmą. Nie da się tego osiągnąć z dnia na dzień i należy posiadać plan działania, który należy sukcesywnie realizować.",[16,40827,40828],{},"Aby zacząć konkurować z takimi liderami należy przede wszystkim przeanalizować ich działania. W tym procesie przydadzą się takie narzędzia jak Ahrefs, Majestic, Senuto, czy SemStorm. Dzięki nim dowiemy się, jaki tworzą content, które podstrony przynoszą im najwięcej ruchu oraz jakie linki pozyskują.",[16,40830,40831],{},"Dzięki tak zdobytym informacjom powinniśmy wiedzieć w jaki sposób rozbudować architekturę naszej strony oraz powinniśmy przygotować listę odnośników, które będą możliwe do powielenia.",[16,40833,40834],{},"Samo kopiowanie konkurencji nie pomoże nam w ich przeskoczeniu, dlatego też powinniśmy pójść o krok dalej.",[220,40836,40838],{"id":40837},"najlepsze-linki-które-można-pozyskać-do-swojej-strony","Najlepsze linki, które można pozyskać do swojej strony:",[678,40840,40841,40844,40847,40850],{},[54,40842,40843],{},"linki od naszej bezpośredniej konkurencji – są to najlepsze linki, które możemy pozyskać dla swojej strony. Wbrew pozorom nie są to linki niemożliwe do zdobycia. Do problemu wystarczy podejść w sposób kreatywny i jeżeli uda się nam wymienić odnośnikami to jest to sytuacja win-win dla obu stron.",[54,40845,40846],{},"linki z portali znajdujących się w bazie Link House. LH to fantastyczne narzędzie dla wszystkich właścicieli stron internetowych, które pozwoli nam na pozyskanie odnośników z wielu stron branżowych i portali o podobnej tematyce. Nie musimy kontaktować się z dziesiątkami osób czy później przypominać się w sprawie publikacji. LH zrobi wszystko za nas. Wystarczy tylko wybrać odpowiednie strony i przesłać artykuł do publikacji. Jest to najprostsza i najefektywniejsza metoda pozyskiwania wartościowych odnośników do każdej strony.",[54,40848,40849],{},"strony branżowe – mowa tutaj np. o stronach producentów, stronach narzędzi i produktów, listach baz noclegowych w danym regionie itp. Warto zainteresować się tego typu stronami, bo często są to linki, za które nie musimy płacić.",[54,40851,40852],{},"inne sensowne odnośniki. Jeżeli bierzemy udział w konferencji, akcji charytatywnej albo udzielamy gdzieś wywiadu to zawsze warto poprosić o odnośnik. Nawet jeżeli dana strona jest z zupełnie innej tematyki to taki odnośnik z pewnością nam pomoże.",[12,40854,40856],{"id":40855},"miejsce-lidera-w-swoje-branży-nie-jest-dane-raz-na-zawsze","Miejsce lidera w swoje branży nie jest dane raz na zawsze",[16,40858,40859,40860,40864],{},"Mimo, że profil linków jest najważniejszym elementem, należy pamiętać o tym, że i inne składowe procesu ",[182,40861,40863],{"href":28517,"rel":40862},[349],"pozycjonowania"," również mają znaczący wpływ na osiągane pozycje w wynikach wyszukiwarki. Warto tutaj wymienić takie rzeczy jak:",[16,40866,40867],{},"– architektura treści,",[16,40869,40870],{},"– wielkość strony i liczba podstron z tematyczną treścią,",[16,40872,40873],{},"– UX strony,",[16,40875,40876],{},"– jakość naszej oferty,",[16,40878,40879],{},"– liczba zapytań brandowych,",[16,40881,40882],{},"– siła naszej konkurencji,",[16,40884,40885],{},"– zachowanie użytkowników na naszej stronie itp.",[16,40887,40888],{},"Jeżeli chcemy aspirować do pozycji lidera, to warto robić więcej i zadbać o to, by strona była przyjazna zarówno dla użytkowników jak i dla robotów wyszukiwarki. Dlatego też, jeżeli dopracujemy stronę i będziemy działać zgodnie z sensownym planem, to z czasem powinniśmy dogonić, a nawet przeskoczyć dużo silniejszą konkurencję. Wymaga to dużego nakładu pracy oraz kapitału, ale jeżeli ktoś mierzy wysoko to powinien przynajmniej spróbować.",[16,40890,40891,40892],{},"Autor: Artur Krawczyk z ",[182,40893,26335],{"href":28640,"rel":40894},[349],{"title":34,"searchDepth":190,"depth":190,"links":40896},[40897,40901,40904],{"id":40750,"depth":190,"text":40751,"children":40898},[40899,40900],{"id":40754,"depth":359,"text":40755},{"id":40792,"depth":359,"text":40793},{"id":40821,"depth":190,"text":40822,"children":40902},[40903],{"id":40837,"depth":359,"text":40838},{"id":40855,"depth":190,"text":40856},"2020-08-12","Jak to się dzieje, że niektóre strony rankują lepiej niż inne? Wydają się być niezoptymalizowane i z małą ilością treści, a i tak pojawiają się bardzo wysoko na wiele bardzo trudnych fraz. Do tego moż","\u002Fblog\u002Fimages\u002Fjakie-linki-pomoga-nam-stac-sie-liderem-swojej-branzy-w-serpach.webp",{},"\u002Fblog\u002Fjakie-linki-pomoga-nam-stac-sie-liderem-swojej-branzy-w-serpach",{"title":40742,"description":40906},"blog\u002Fjakie-linki-pomoga-nam-stac-sie-liderem-swojej-branzy-w-serpach","ckgI2nFLvgHxwZgSWizLFmdRc3j8MzoUtNTeqSak8qY",{"id":40914,"title":40915,"author":377,"body":40916,"category":24698,"coverStyle":197,"date":41035,"description":41036,"excerpt":197,"extension":200,"image":41037,"meta":41038,"navigation":203,"path":41039,"readTime":858,"seo":41040,"seoDescription":197,"stem":41041,"__hash__":41042},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-finansowej.md","Branża finansowa: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":40917,"toc":41029},[40918,40927,40931,40936,40939,40944,40947,40952,40955,40960,40963,40967,40972,40981,40985,40992,40997,41005,41009,41012,41016,41024,41026],[16,40919,40920],{},[224,40921,40922,40923,40926],{},"Branża finansowa uchodzi nie tyle za branżę trudną, co nudną. To jednak bardzo błędne podejście, bo i treści finansowe mogą być niezwykle interesujące nie tylko dla specjalistów w tej dziedzinie. Dlatego też warto zainwestować swój czas i pieniądze w prowadzenie działań ",[182,40924,39484],{"href":5111,"rel":40925},[349]," właśnie w branży finansowej. Jak to robić w sposób atrakcyjny i efektywny, a także, na co zwrócić uwagę? O tym przeczytasz w tym artykule.",[12,40928,40930],{"id":40929},"dlaczego-warto-inwestować-w-content-marketing-w-branży-finansowej","Dlaczego warto inwestować w content marketing w branży finansowej?",[51,40932,40933],{},[54,40934,40935],{},"Ukazanie marki jako przyjaznej",[16,40937,40938],{},"Finanse nie kojarzą się ludziom pozytywnie. Zarówno jeśli chodzi o banki, jak i inne usługi finansowe. Dobry content marketing może znacząco wpłynąć na wizerunek i budować w głowach klientów (obecnych i potencjalnych) zaufanie do marki. Finalnie przełoży się to na zysk i większą liczbę nabywanych usług.",[51,40940,40941],{},[54,40942,40943],{},"Budowanie wiarygodności w sieci",[16,40945,40946],{},"Wysokiej jakości treści merytoryczne stawiają markę jako eksperta w dziedzinie. Wzbudza to zdecydowanie większe zaufanie u potencjalnych klientów, którzy nie będą bać się poświęcić swoich funduszy wiarygodnej firmie.",[51,40948,40949],{},[54,40950,40951],{},"Tłumaczenie tego, co wydaje się trudne",[16,40953,40954],{},"Ludzie często nie chcą inwestować czasu i pieniędzy w coś czego nie znają i wydaje im się trudne. Dlatego dobrze prowadzony blog, kanał na YouTube, podcast, czy strona na Facebooku pozwala dotrzeć do ludzi i pokazuje, że branża finansowa nie jest tak trudna, jak się wydaje.",[51,40956,40957],{},[54,40958,40959],{},"Wyższość internetu nad pójściem do oddziału",[16,40961,40962],{},"Internet jest głównym źródłem informacji na temat finansów. Mało kto zadaje sobie tyle trudu, aby wybrać się do oddziału banku, bądź innej firmy związanej z branżą finansową, aby uzyskać ofertę, czy poradę na temat tego jakie konto założyć, w co zainwestować lub która karta kredytowa jest dla mnie.",[12,40964,40966],{"id":40965},"przykłady-content-marketingu-w-branży-finansowej","Przykłady content marketingu w branży finansowej",[51,40968,40969],{},[54,40970,40971],{},"Blog",[16,40973,40974,40975,40980],{},"Prowadzenie firmowego bloga z poradami i ofertami finansowymi pozwala na stworzenie bazy wiedzy, która może być zarówno merytoryczna, jak i prosta w swoim przekazie. Treści te można potem dystrybuować w innych kanałach, bądź przełożyć na inną formę. Należy również pamiętać, że nie muszą to być tylko treści stricte wiedzowe. W blog postach można zawierać historie konkretnych przypadków, czy ludzi, którzy w dany sposób np. poradzili sobie z problemami finansowymi albo osiągnęli sukces w branży finansowej. Blog taki posiada np. ",[182,40976,40979],{"href":40977,"rel":40978},"https:\u002F\u002Fwww.mbank.pl\u002Fmbank-news\u002F",[349],"mBank",". Własne artykuły można publikować w swoich i współpracujących mediach społecznościowych, a także na portalach tematycznych.",[51,40982,40983],{},[54,40984,2169],{},[16,40986,40987,40988,40991],{},"Oprócz blog postów czas i finanse warto zainwestować w ",[182,40989,975],{"href":5156,"rel":40990},[349],". Nie masz pomysłu, gdzie można dystrybuować takie treści content marketingowe? Z pomocą przychodzi Linkhouse, o czym dokładniej przeczytasz w dalszej części artykułu. Artykuły świetnie pozycjonują markę w internecie, co zwiększa prawdopodobieństwo trafienia przez klienta na Wasze usługi.",[51,40993,40994],{},[54,40995,40996],{},"Podcast",[16,40998,40999,41000],{},"Rośnie popularność podcastów, ale w Polsce wciąż jeszcze nie ma ich wiele. Inwestycja w ten kanał na pewno się zwróci. Odbiorcami podcastów są przede wszystkim osoby nastawione na rozwój oraz swoją edukację, dlatego kanał ten wydaje się być wymarzonym dla tego typu treści. Można opowiadać tam, np. o tym jak optymalizować domowy budżet, jak oszczędzać pieniądze oraz o konkretnych case studies. Podcast na temat finansów prowadzi np. Jacek Szafrański, autor bloga ",[182,41001,41004],{"href":41002,"rel":41003},"https:\u002F\u002Fjakoszczedzacpieniadze.pl",[349],"Jak oszczędzać pieniądze",[51,41006,41007],{},[54,41008,11202],{},[16,41010,41011],{},"Prowadzenie strony na Facebooku, czy profilu na LinkedInie wzmocni wizerunek w branży finansowej. Content na Facebooku może być przystosowany dla przysłowiowego Kowalskiego, który nie ma dużego pojęcia na temat finansów. Do dystrybuowania bardziej profesjonalnych treści i prowadzenia działań B2B bardzo dobrym kanałem będzie LinkedIn. Oprócz standardowych działań na profilach warto prowadzić grupę (np. na Facebooku) o charakterze edukacyjnym. Funkcjonalności na grupach na Facebooku jest coraz więcej, dzięki czemu można np. w oparciu o moduły stworzyć kurs w całości osadzony w środowisku Facebooka.",[12,41013,41015],{"id":41014},"jak-linkhouse-może-ci-pomóc-w-content-marketingu-finansowym","Jak Linkhouse może Ci pomóc w content marketingu finansowym?",[16,41017,41018,41019,41021],{},"Nie wiesz gdzie dystrybuować wytworzony przez Ciebie merytoryczny content, tak aby był efektywny i docierał do szerokiego grona odbiorców? Linkhouse przychodzi w takiej sytuacji z pomocą. Poprzez platformę Linkhouse masz dostęp do prawie 700 stron dedykowanych branży finansowej lub blisko z nią spokrewnionych. Oprócz tego znajdziesz tutaj portale, które nie zajmują się tylko tematyką finansową, ale mają ją w obszarze swoich zainteresowań. Linkowanie Twoich treści na różnego rodzaju portalach internetowych wpłynie na Twój wizerunek w sieci i ugruntuje pozycję Twojej marki jako lidera.",[269,41020],{},[32,41022],{"alt":34,"src":41023},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002Fimage1-1024x490.png",[12,41025,818],{"id":817},[16,41027,41028],{},"Wartość inwestowania w content marketing w branży finansowej jest ogromna. Angażujące treści – merytoryczne blog posty i artykuły sponsorskie, a także dobrze prowadzone kanały w mediach społecznościowych, znacząco wpłyną na widoczność danej marki w Google. Dobrze zbudowana pozycja firmy, opierająca się na content marketingu, znajdzie odzwierciedlenie w zyskach oraz postrzeganiu marki wśród klientów i potencjalnych nabywców usług.",{"title":34,"searchDepth":190,"depth":190,"links":41030},[41031,41032,41033,41034],{"id":40929,"depth":190,"text":40930},{"id":40965,"depth":190,"text":40966},{"id":41014,"depth":190,"text":41015},{"id":817,"depth":190,"text":818},"2020-08-11","Branża finansowa uchodzi nie tyle za branżę trudną, co nudną. To jednak bardzo błędne podejście, bo i treści finansowe mogą być niezwykle interesujące nie tylko dla specjalistów w tej dziedzinie. Dlat","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-finansowej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-finansowej",{"title":40915,"description":41036},"blog\u002Fcontent-marketing-w-branzy-finansowej","Slbvr-DBdp2rXuO3aK-IiE_T88bF1xKlCGhZDjeCXjo",{"id":41044,"title":41045,"author":377,"body":41046,"category":196,"coverStyle":197,"date":41240,"description":41241,"excerpt":197,"extension":200,"image":41242,"meta":41243,"navigation":203,"path":41244,"readTime":12703,"seo":41245,"seoDescription":197,"stem":41246,"__hash__":41247},"blog\u002Fblog\u002Fbledy-jezykowe-w-copywritingu.md","Błędy językowe w copywritingu",{"type":9,"value":41047,"toc":41226},[41048,41051,41057,41060,41063,41069,41076,41087,41101,41109,41116,41122,41125,41129,41132,41136,41147,41151,41154,41158,41166,41169,41172,41176,41184,41186,41189,41193,41196,41200,41203,41209,41212,41215,41218],[16,41049,41050],{},"Roger Bacon powiedział kiedyś: „Znajomość języków jest bramą do wiedzy”. Czy faktycznie znamy nasz rodzimy język polski i potrafimy się nim bezbłędnie posługiwać? Według raportu opublikowanego przez polszczyzna.pl niestety w dalszym ciągu większość z nas popełnia błędy zwłaszcza w wypowiedzi pisanej.",[12,41052,41054],{"id":41053},"zawód-copywriter",[224,41055,41056],{},"Zawód Copywriter",[16,41058,41059],{},"Kim jest copywriter? Kiedyś ta profesja była kojarzona z osobą, która zajmuje się tworzeniem haseł oraz sloganów reklamowych. Dziś to stanowisko ewoluowało i copywriter tworzy także treści marketingowe, treści związane z pozycjonowaniem stron internetowych, a także artykuły sponsorowane. Początkowo to stanowisko obejmowały osoby po kierunkach humanistycznych, obecnie w tym zawodzie może sprawdzić się prawie każdy, kto myśli kreatywnie, potrafi zdobywać i przekazywać informacje oraz zna również siłę perswazji. Każdy copywriter oprócz „lekkiego pióra” powinien posiadać także wiedzę na temat języka polskiego oraz znać bardzo dobrze specyfikę tekstów marketingowych. Nieoceniona jest również znajomość rynku, a się także języków obcych, które można wykorzystać przy tworzeniu tekstów specjalistycznych. Do wykonywania tego zawodu zgłasza się coraz więcej chętnych. Nic w tym dziwnego, zawód copywritera nie wymaga siedzenia w biurze, a zlecenia można wykonywać dla wielu firm oraz prywatnych klientów. Dodatkowo powstaje coraz więcej platform np. takich jak Useme czy Textbroker, które zrzeszają nie tylko copywriterów, ale także zleceniodawców.",[16,41061,41062],{},"Dobry copywriter przy tworzeniu tekstu powinien wspierać się pomocami naukowymi. Fachowa literatura oraz słowniki ortograficzne, języka polskiego, frazeologiczne, etymologiczne, wyrazów obcych oraz słownik synonimów. Przy niektórych zleceniach przydają się także takie pozycje, jak słownik mowy potocznej oraz słownik stylistyczny. Jednak nie każdy potrafi z tej wiedzy korzystać. Stare, polskie przysłowie mówi: „jeśli wejdziesz między wrony, musisz krakać tak jak one”. Tutaj wroną jest Internet, który przez lata swojej świetności rozwinął swój własny język, robiąc tym samym zamieszanie w poczciwym, tradycyjnym języku polskim. Z drugiej strony, Internet to ogromna baza wiedzy, a dzięki stałej dostępności powoli zaczyna eliminować wiedzę książkową. Jednak sieć posiada także swoją mroczną stronę. W Internecie można znaleźć i zrobić wszystko – zakupy online, zapisać się do lekarza lub kosmetyczki, prowadzić konto oszczędnościowe. A dzięki tekstom publikowanym na łamach różnego rodzaju serwisów stał się także głównym źródłem poszukiwania informacji, przez co wykształcił w użytkownikach takie cechy jak niedokładność czy lenistwo. Cechy te spowodowały także, że większość tekstów publikowanych w sieci, zawiera nie tylko błędy merytoryczne, ale przede wszystkim błędy językowe i stylistyczne.",[12,41064,41066],{"id":41065},"język-polski-trudna-mowa",[224,41067,41068],{},"Język polski – trudna mowa",[16,41070,41071,41072,41075],{},"Język polski należy do jednych z najtrudniejszych do nauczenia się języków na świecie. Ze względu na swoją złożoną gramatykę i jej wyjątki, fonetyczną wymowę oraz zasady interpunkcji jest prawdziwą zmorą zwłaszcza dla obcokrajowców. Dodatkowo dużym utrudnieniem jest również odmiana przez przypadki. Ponadto tak jak każdy język wciąż się rozwija, dopasowuje się do użytkowników, którzy tworzą nowe formy. Jednak warto dodać, że nie wszystkie nowe twory językowe zakorzenią się na stałe w naszym języku. Należy pamiętać, że większość z nich będzie traktowana jako błąd językowy. Co to jest błąd językowy? Według definicji „błąd językowy to nieświadome odstępstwo od współczesnej normy językowej; element wypowiedzi (tekstu) w danym języku, który nie mieści się w normie tego języka. Norma ta usankcjonowana jest poprzez zwyczaj językowy oraz poprzez poczucie językowe środowisk uznawanych za złożone za użytkowników języka ogólnonarodowego (tzw. język literacki, język ogólny, odmiana kulturalna języka narodowego). W przypadku współczesnych języków posiadających formę pisaną do środowisk tych zaliczana jest przede wszystkim inteligencja humanistyczna. Błąd językowy zdefiniować można także jako nieuzasadnioną funkcjonalnie innowację językową. Według Zenona Klemensiewicza błąd językowy to ",[949,41073,41074],{},"uchybienie zwyczajowi powszechnej mowy zwanej kulturalną, nie mające oparcia i usprawiedliwienia ani w panującym współcześnie ładzie, systemie językowym, ani w jakiejś starszej lub nowszej dążności ewolucyjnej języka",". Podsumowując, są to przede wszystkim błędy fleksyjne (odmiana przez przypadki), błędy gramatyczne, składniowe oraz interpunkcyjne.",[16,41077,41078,41079,41082,41083,41086],{},"Przy współpracy marki ",[949,41080,41081],{},"nadwyraz.com"," oraz portalu ",[949,41084,41085],{},"polszczyzna.pl"," powstał raport za rok 2019 dotyczący rodzajów oraz ilości popełnianych błędów przez użytkowników sieci. Co ciekawe, jest to drugi już raport stworzony przy współpracy obu serwisów. Raport za rok 2019 pokazał, że użytkownicy popełnili 12068 błędów dziennie, czyli o 10% błędów więcej niż w roku 2018 roku. Najwięcej błędów dotyczyło nieprawidłowego zapisu wyrazów takich jak „napewno” zamiast „na pewno”, „na prawdę” zamiast „naprawdę”, „po za tym” zamiast „poza tym”. Błędy te najczęściej pochodziły z takich stron jak:",[51,41088,41089,41092,41095,41098],{},[54,41090,41091],{},"Facebook;",[54,41093,41094],{},"YouTube;",[54,41096,41097],{},"Blogi;",[54,41099,41100],{},"Twitter.",[16,41102,41103,41104,41106],{},"Oprócz błędów ortograficznych raport zawiera także przykłady błędów fleksyjnych, czyli związanych z odmianą, błędów leksykalnych czy składniowych. Jako ciekawostkę warto wspomnieć o tym, że w sprawozdaniu pojawiła się także analiza języka młodzieżowego, który szturmem podbił internetowe obrazki graficzne, zwane memami. One również są źródłem licznych błędów spowodowanych niepoprawną pisownią czy też wyrazami zaczerpniętymi z gwary śląskiej lub góralskiej.",[269,41105],{},[32,41107],{"alt":34,"src":41108},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002Fimage2.jpg",[16,41110,41111,41112],{},"Źródło:",[182,41113,41114],{"href":41114,"rel":41115},"https:\u002F\u002Fwww.facebook.com\u002Flatambokiemgolfem\u002Fphotos\u002Fa.137921690137280\u002F200955880500527\u002F?type=1&theater",[349],[12,41117,41119],{"id":41118},"bolączki-tekstów-copywriterskich",[224,41120,41121],{},"Bolączki tekstów copywriterskich",[16,41123,41124],{},"Jednak skupmy się na głównym temacie i zastanówmy się, jakie błędy językowe są popełniane przez copywriterów i z czego one wynikają. Jak było wspomniane we wcześniejszym akapicie, copywriterzy tworzą obecnie nie tylko slogany reklamowe, ale to oni najczęściej są autorami tekstów marketingowych oraz treści SEO. Jednak i w nich można znaleźć błędy, które przede wszystkim wynikają z braku wiedzy o języku polskim, pośpiechu, nieznajomości poruszanego tematu, powtarzaniu utartych już w tekstach schematów.",[220,41126,41128],{"id":41127},"pusty-dzban","Pusty dzban",[16,41130,41131],{},"Bardzo często w tekstach, głównie w tych promujących usługi, zdarzają się zdania, tworzące miałkie zwroty. Pierwotnie mają one budować relacje marki z potencjalnym klientem. Jednak w praktyce tworzą puste zwroty i nie wnoszą niczego do tekstu. Przykładem takich zdań są zwroty typu: „Poznaj Naszą ofertę” „Z nami Twoja firma wyjdzie na prostą”. Bardzo często zaimki osobowe oraz dzierżawcze są pisane wielką literą. Mowa tu o takich zaimkach jak „twój”, „ty”, „tobie”. Jest to naturalny proces wynikający z chęci okazania odbiorcy szacunku. Natomiast błędem jest zapisywanie zaimków takich jak „nasz”, „mój” wielką literą. Te zaimki powinny być zapisywane zawsze małą literą.",[220,41133,41135],{"id":41134},"słowa-kluczowe-a-naturalność-tekstów","Słowa kluczowe a naturalność tekstów",[16,41137,41138,41139,41142,41143,41146],{},"Największą bolączką, zwłaszcza dla początkujących copywriterów, jest poprawne umieszczanie słów kluczowych w tekście. Frazy najczęściej składają się z dwóch lub większej ilości wyrazów, np. „",[949,41140,41141],{},"gabinet stomatologiczny Wrocław”"," czy frazy long tail takiej jak „",[949,41144,41145],{},"zakład dentystyczny Wrocław Fabryczna na NFZ”",". Takich fraz się nie odmienia, a wsadzone w zdanie sprawiają, że tekst brzmi nienaturalnie. Doświadczeni contentowcy znają sztuczki i wiedzą, jak radzić sobie z takimi frazami, tworząc np. nagłówki typu H1 i H2. Bez znajomości tworzenia tego typu tekstów pojawiają się błędy, a finalnie cała treść nie jest wcale atrakcyjna dla robotów Google.",[220,41148,41150],{"id":41149},"błędy-fleksyjne","Błędy fleksyjne",[16,41152,41153],{},"Do częstych błędów należą także te związane z odmianą przez przypadki, liczby i rodzaje. W zdaniach często pojawiają się źle odmienione wyrazy np.: „O ile niegdyś uchodził za elegancki element damskiej garderoby, dziś nosimy go chętnie w wersji casual – do jeansów, balerinek czy sandałek na rzemyku”. Głównym błędem tego zdania jest niepoprawnie odmieniony rzeczownik „sandałki” w bierniku. Poprawna forma powinna brzmieć „sandałków z rzemykiem”. Ogromnym problemem w tekstach są także odmienione rzeczowniki czy przymiotniki, które należą do grupy wyrazów nieodmiennych np. awokado, kakao, piszczel. Czasami zdarzają się także błędy związane z brakiem różnic pomiędzy rodzajem męskim, żeńskim i nijakim.",[220,41155,41157],{"id":41156},"literówki","Literówki",[16,41159,41160,41161,41163],{},"Literówki zdarzają się każdemu i bardzo często wynikają z pośpiechu lub niedbalstwa. W natłoku zleceń większość tekstów jest pisana bardzo szybko, a niektóre na ostatnią chwilę. W takiej sytuacji bardzo często brakuje czasu na dokładne sprawdzenie treści.",[269,41162],{},[32,41164],{"alt":34,"src":41165},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002Fimage5-300x94.png",[16,41167,41168],{},"Źródło: Google.pl",[16,41170,41171],{},"Każda literówka pomimo małej skali błędu potrafi wprowadzić czytelnika w błąd (np. przy braku rozróżnienia liczby mnogiej i pojedynczej) sprawić, że czytane zdanie jest niezrozumiałe.",[220,41173,41175],{"id":41174},"powtórzenia","Powtórzenia",[16,41177,41178,41179,41181],{},"Przy dłuższych, specjalistycznych tekstach największym wyzwaniem jest utrzymanie uwagi czytelnika. Pomimo wielu prób, bardzo często w treściach pojawiają się różnego rodzaju powtórzenia. Większość specjalistów korzysta ze słownika wyrazów bliskoznacznych, szukając słów, które pasują do tekstu. Jednak bardzo często w treściach miesza język neutralny z językiem książkowym np. próba zastąpienia neutralnego „że” na książkowe „iż”.",[269,41180],{},[32,41182],{"alt":34,"src":41183},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002Fimage3-300x86.png",[16,41185,41168],{},[16,41187,41188],{},"Mieszanie ze sobą dwóch tych spójników sprawia, że tekst ma mieszane style i nie do końca wiadomo, czy pełni on rolę naukową czy publicystyczną.",[220,41190,41192],{"id":41191},"interpunkcja","Interpunkcja",[16,41194,41195],{},"Jak już wcześniej wspomniano, język polski należy do jednych z najtrudniejszych języków świata. Pomimo ustalonych zasad pisowni, w dalszym ciągu wyzwanie stanowią przecinki. W szkole uczono nas, że przecinki powinny pojawiać się zawsze przed takimi wyrazami jak: „który”, „że”, „dlatego że” itd. Przecinków używamy także przy wymienianiu większej ilości przymiotników czy rzeczowników, np.: „To pomieszczenie charakteryzuje się jasną, przestronną przestrzenią” lub „ta dziewczynka nosi w swoim plecaku książki, zeszyty, strój na zajęcia sportowe, drugie śniadanie oraz buty na zmianę”. Te zasady są stare jak świat, jednak prawdziwe schody zaczynają się, kiedy styl copywritera to długie, rozbudowane zdania. Wtedy nie zawsze przecinki są stawiane w odpowiednich miejscach, co bardzo zaburza koncepcję zdania. Większość specjalistów stawia je intuicyjnie, a to bardzo mocno narusza zasady poprawności językowej.",[220,41197,41199],{"id":41198},"masło-maślane","Masło maślane",[16,41201,41202],{},"Ten rodzaj pomyłki nie zalicza się co prawda do błędów językowych, ale powtarza się dosyć często i warto o nim wspomnieć. Naukowo można by to nazwać parafrazą pewnych zdań, jednak w istocie powoduje to, że teksty mające potencjał zawierają całą masę powtórzeń i pisania o tym samym na kilka sposobów. W kontekście tekstów SEO często kluczowe jest wyczerpanie i pokrycie tematyczne, a używając wielokrotnych powtórzeń, teksty tracą na znaczeniu i nie przynoszą pozytywnych rezultatów, jakby to mogło mieć miejsce w przypadku kompleksowo napisanej treści.",[12,41204,41206],{"id":41205},"jak-uniknąć-błędów",[224,41207,41208],{},"Jak uniknąć błędów?",[16,41210,41211],{},"Wymienione wyżej rodzaje błędów są najczęściej popełniane w tekstach marketingowych. Wynikają one głównie z pośpiechu, ominiętego procesu poszukiwania informacji czy nieznajomości zasad języka polskiego. Przy treściach przygotowywanych w pośpiechu bardzo szybko pojawia się chaos, błędy składniowe i stylistyczne. Coraz częściej teksty są tworzone tylko dla robotów wyszukiwarki Google, a zapomina się o prawdziwym kliencie, który po wrzuceniu danej frazy do sieci otrzymuje paczkę często nieprawdziwych i błędnych informacji.",[16,41213,41214],{},"Jak zatem unikać błędów językowych i kultywować poprawność języka polskiego? Przede wszystkim należy stale pogłębiać swoją wiedzę. Nauka o naszym rodzimym języku jest bardzo obszerna i cały czas się rozwija – tak jak język. Zamiast korzystać z wiedzy internetowej, warto wspomóc się słownikami oraz nie mieszać styli tekstów. Przyda się także dokładne zaplanowanie swojej pracy i sprawdzenie tego, co się napisało. Jeśli zbyt długo pracujemy nad tekstem, warto przeczytać go na głos. Język polski jest językiem bardzo fonetycznym i dużo łatwiej jest słyszeć tekst niż go skanować wzrokiem. Dbajmy o nasz język, tak jak kiedyś dbali o niego sławni poeci oraz pisarze.",[16,41216,41217],{},"Autor: Agata Kaliatzi,",[16,41219,41220,41221],{},"HR&Office Manager w ",[182,41222,41225],{"href":41223,"rel":41224},"https:\u002F\u002Ffoxstrategy.pl",[349],"Fox Strategy",{"title":34,"searchDepth":190,"depth":190,"links":41227},[41228,41229,41230,41239],{"id":41053,"depth":190,"text":41056},{"id":41065,"depth":190,"text":41068},{"id":41118,"depth":190,"text":41121,"children":41231},[41232,41233,41234,41235,41236,41237,41238],{"id":41127,"depth":359,"text":41128},{"id":41134,"depth":359,"text":41135},{"id":41149,"depth":359,"text":41150},{"id":41156,"depth":359,"text":41157},{"id":41174,"depth":359,"text":41175},{"id":41191,"depth":359,"text":41192},{"id":41198,"depth":359,"text":41199},{"id":41205,"depth":190,"text":41208},"2020-08-10","Roger Bacon powiedział kiedyś: „Znajomość języków jest bramą do wiedzy”. Czy faktycznie znamy nasz rodzimy język polski i potrafimy się nim bezbłędnie posługiwać? Według raportu opublikowanego przez p","\u002Fblog\u002Fimages\u002Fbledy-jezykowe-w-copywritingu.webp",{},"\u002Fblog\u002Fbledy-jezykowe-w-copywritingu",{"title":41045,"description":41241},"blog\u002Fbledy-jezykowe-w-copywritingu","KVqygQHtpExotKNHNxC7IFj358xKpb7RRUC4F6D3it4",{"id":41249,"title":41250,"author":377,"body":41251,"category":24698,"coverStyle":197,"date":41386,"description":41387,"excerpt":197,"extension":200,"image":41388,"meta":41389,"navigation":203,"path":41390,"readTime":858,"seo":41391,"seoDescription":197,"stem":41392,"__hash__":41393},"blog\u002Fblog\u002Fcontent-marketing-w-promocji-branzy-slubnej.md","Branża ślubna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":41252,"toc":41369},[41253,41258,41262,41266,41269,41273,41276,41280,41283,41287,41294,41298,41301,41304,41307,41310,41314,41317,41321,41330,41333,41338,41345,41349,41352,41356,41359,41364,41366],[16,41254,41255],{},[224,41256,41257],{},"Marketing ślubny cieszy się dużą popularnością. To branża, która wciąż się rozwija i coraz bardziej profesjonalizuje. Sale weselne, zespoły muzyczne, salony sukien ślubnych i wedding planner – to tylko część usług, które widzą, że ich biznes może opierać na marketingu, dlatego nie warto go zaniedbywać. Jeśli chcesz wiedzieć dlaczego i jak prowadzić działania marketingowe w branży ślubnej przeczytaj ten artykuł!",[12,41259,41261],{"id":41260},"dlaczego-usługodawcy-powinni-inwestować-w-marketing-ślubny","Dlaczego usługodawcy powinni inwestować w marketing ślubny?",[220,41263,41265],{"id":41264},"wpływ-na-emocje","Wpływ na emocje",[16,41267,41268],{},"Branża ślubna jest ściśle związana z emocjami. Miłość, radość, podekscytowanie, ale również strach są codziennością młodych szykujacych się do ślubu. Towarzyszą one zarówno samemu finałowi, jak i organizacji. Jak dobrze wiadomo klient w emocjach jest w stanie nabyć więcej. Jest to zdecydowana siła marketingu ślubnego, który poprzez odpowiedni content może mieć wpływ na decyzje przyszłych nowożeńców.",[220,41270,41272],{"id":41271},"internet-jako-główne-źródło-informacji-i-inspiracji","Internet jako główne źródło informacji i inspiracji",[16,41274,41275],{},"Największy procent narzeczonych poszukuje ślubnych usług właśnie w Internecie, dlatego tak ważne jest inwestowanie w dobre pozycjonowanie swojej marki. Różnorodnych miejsc, w których można zaistnieć w sieci skierowanych do odbiorców branży ślubnej jest bardzo dużo (o tym przeczytasz w dalszej części artykułu). Marketing weselny jest pod tym względem bardzo uprzywilejowany.",[220,41277,41279],{"id":41278},"opieranie-się-na-opiniach","Opieranie się na opiniach",[16,41281,41282],{},"Inwestując w swoje miejsce w sieci, można zbierać opinie od zadowolonych klientów. Każda taka ocena jest na wagę złota, bo nic nie jest lepszym potwierdzeniem działań danej firmy, jak zdanie konsumenta, który skorzystał z usług. ",[220,41284,41286],{"id":41285},"budowanie-swojej-pozycji","Budowanie swojej pozycji",[16,41288,41289,41290,41293],{},"Każdej marce zależy przede wszystkim na zbudowaniu swojej pozycji. Dzięki publikowaniu artykułów na tematy związane z branżą ślubną i weselną, rozpoznawalność rośnie. Takie treści to jeden z ważniejszych elementów ",[182,41291,6210],{"href":5111,"rel":41292},[349]," w tej branży.",[12,41295,41297],{"id":41296},"przykłady-content-marketingu-ślubnego","Przykłady content marketingu ślubnego",[220,41299,41300],{"id":11201},"Social media ",[16,41302,41303],{},"Młodzi, którzy planują ślub, czerpią inspiracje ślubne przede wszystkim z Internetu. Dlatego ważne jest, aby poszczególne marki prowadziły rozbudowanie działania w Social Mediach. Ważne jest, aby zdjęcia przedstawiające produkty i usługi grały na emocjach. Pomogą w tym klimatyczne zdjęcia, a także historie par. ",[16,41305,41306],{},"Jeśli chodzi o wybór kanałów do prowadzenia działań content marketingu ślubnego, z automatu przychodzą nam do głowy Instagram i Facebook. I jest to bardzo dobra myśl. Facebook to wciąż największe medium, na którym warto inwestować w promocję każdego rodzaju usług weselnych i ślubnych. Instagram świetnie nadaje się do prezentacji sukien ślubnych, wystroju wnętrz i dekoracji ślubnych oraz weselnych. W formatach stories obu kanałów świetnie sprawdzą się relacje zespołów weselnych, a także osób i firm przedstawiających gałąź foto-wideo.",[16,41308,41309],{},"Innymi świetnymi kanałami w mediach społecznościowych do wykorzystania w ślubnym content marketingu są tablice Pinteresta, na których można umieszczać wersje wystroju sali weselnych, czy outfitów młodej pary i ich druhen. YouTube będzie za to najlepszym kanałem dla zespołów weselnych i DJ-ów, a także dla przedstawiania realizacji wideo.",[220,41311,41313],{"id":41312},"influencer-marketing","Influencer marketing",[16,41315,41316],{},"Oprócz prowadzenia własnych kanałów warto angażować influencerów. Promując Twoją usługę tworzą content, który Ty potem możesz wykorzystać. A jeśli dodasz do tego odpowiednią historię stworzysz wartościową treść, która będzie mogła ponieść się w świat. ",[220,41318,41320],{"id":41319},"blogi-ślubne","Blogi ślubne",[16,41322,41323,41324,41329],{},"Innym bardzo ważnym kanałem do dystrybuowania contentu ślubnego są blogi ślubne. Nie muszą to być witryny dedykowane tylko ślubom i weselom. Mogą to być zakładki na stronach poszczególnych firm, czy usług. Piękny przykład content marketingu ślubnego możecie znaleźć na blogu ",[182,41325,41328],{"href":41326,"rel":41327},"https:\u002F\u002Fmgnienia.com\u002F",[349],"mgnienia.com",". Same zdjęcia robią ogromne wrażenie. Na stronie znajduje się również blog, na którym opisywane są różne aspekty spojrzenia fotograficznego.",[16,41331,41332],{},"Własne artykuły mogą być potem dystrybuowane zarówno w mediach społecznościowych, portalach poświęconych ślubom i weselom, jak i na innych stronach internetowych (np. fotograf może nawiązać współpracę z osobą zajmującą się planowaniem ślubów, która taką stronę posiada). ",[220,41334,41335],{"id":2168},[182,41336,2169],{"href":5156,"rel":41337},[349],[16,41339,41340,41341,41344],{},"Nie tylko blog posty, ale również ",[182,41342,975],{"href":5156,"rel":41343},[349]," będą miały wpływ na wizerunek Twojej marki. Jeśli nie wiesz, jakie miejsca do dystrybuowania takich treści wybrać pamiętaj o Linkhouse (w dalszej części artykułu przeczytasz o tym więcej).",[220,41346,41348],{"id":41347},"grupy-weselne-w-social-mediach","Grupy weselne w Social Mediach",[16,41350,41351],{},"Kolejnym miejscem bardzo dobrym do wykorzystania w marketingu ślubnym są grupy weselne w Social Mediach. W takich grupach mamy zarówno osoby już po ślubie, jak i te przed ślubem, a także użytkowników reprezentujących poszczególne usługi poszukiwane w czasie przygotowań do tego wielkiego dnia. Ci ostatni (jeśli tylko będą aktywni) mogą bardzo dobrze zbudować wizerunek swojej firmy i\u002Flub oferowanej przez nich usługi. Rozpoczynając od udostępniania swoich treści z bloga oraz swoich profili w mediach społecznościowych, po merytoryczne porady w komentarzach, które zbudują ich pozycję ekspercką",[12,41353,41355],{"id":41354},"jak-linkhouse-może-pomóc-w-marketingu-weselnym","Jak Linkhouse może pomóc w marketingu weselnym?",[16,41357,41358],{},"Świetnym miejscem pomagającym w dystrybucji swojego contentu jest Linkhouse. Jak można go wykorzystać w content marketingu ślubnym? Przez Linkhouse możesz wykupić linki oraz publikacje na portalach ślubno-weselnych. W bazie jest ponad 140 stron dedykowanych właśnie zagadnieniu ślubów, a swoje działania możesz rozszerzyć również na inne portale. Przykładowe oferty możesz zobaczyć w tym screenie:",[16,41360,41361],{},[32,41362],{"alt":34,"src":41363},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F08\u002Fweselelh-1024x330.png",[12,41365,23901],{"id":817},[16,41367,41368],{},"Content marketing ślubny będzie bardzo pomocny w budowaniu wizerunku Twojej firmy oraz usług. Tworząc angażujące treści w różnych kanałach w mediach społecznościowych, blog posty, a także treści sponsorowane wpłyniesz na widoczność swojej marki w wyszukiwarce Google. Pary młode szukają inspiracji i informacji przede wszystkim w Internecie, dlatego tworzenie contentu weselnego jest bardzo ważne.",{"title":34,"searchDepth":190,"depth":190,"links":41370},[41371,41377,41384,41385],{"id":41260,"depth":190,"text":41261,"children":41372},[41373,41374,41375,41376],{"id":41264,"depth":359,"text":41265},{"id":41271,"depth":359,"text":41272},{"id":41278,"depth":359,"text":41279},{"id":41285,"depth":359,"text":41286},{"id":41296,"depth":190,"text":41297,"children":41378},[41379,41380,41381,41382,41383],{"id":11201,"depth":359,"text":41300},{"id":41312,"depth":359,"text":41313},{"id":41319,"depth":359,"text":41320},{"id":2168,"depth":359,"text":2169},{"id":41347,"depth":359,"text":41348},{"id":41354,"depth":190,"text":41355},{"id":817,"depth":190,"text":23901},"2020-08-05","Marketing ślubny cieszy się dużą popularnością. To branża, która wciąż się rozwija i coraz bardziej profesjonalizuje. Sale weselne, zespoły muzyczne, salony sukien ślubnych i wedding planner – t","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-promocji-branzy-slubnej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-promocji-branzy-slubnej",{"title":41250,"description":41387},"blog\u002Fcontent-marketing-w-promocji-branzy-slubnej","XWXmDFNLQJOZT45TXW8KTJGyTII4TRTh2uA2slWwW9M",{"id":41395,"title":41396,"author":377,"body":41397,"category":26600,"coverStyle":197,"date":41606,"description":41607,"excerpt":197,"extension":200,"image":41608,"meta":41609,"navigation":203,"path":41610,"readTime":6251,"seo":41611,"seoDescription":197,"stem":41612,"__hash__":41613},"blog\u002Fblog\u002Fseo-talk-seo-tool-nie-powinien-byc-wyrocznia-wywiad-z-miloszem-krasinskim-chilli-fruit-web-consulting.md","SEO TALK: „SEO tool nie powinien być wyrocznią!” — wywiad z Miłoszem Krasińskim (Chilli Fruit Web Consulting)",{"type":9,"value":41398,"toc":41591},[41399,41404,41408,41411,41414,41417,41420,41423,41427,41430,41433,41437,41440,41443,41449,41456,41459,41463,41468,41471,41475,41478,41482,41487,41490,41493,41498,41501,41509,41513,41519,41522,41525,41529,41536,41540,41543,41546,41550,41553,41556,41559,41563,41566,41570,41575,41578,41581,41584,41588],[16,41400,41401],{},[224,41402,41403],{},"W kolejnej odsłonie SEO Talk na wirtualną kawę zaprosiliśmy Miłosza Krasińskiego – dyrektora zarządzającego w Chilli Fruit Web Consulting. Porozmawialiśmy z Miłoszem o branży SEO w UK, o jego doświadczeniu i dobrych radach związanych z link buildingiem, ale także o błędach i niedociągnięciach. Zapraszamy do lektury!",[12,41405,41407],{"id":41406},"miłosz-kiedy-zaczęła-się-twoja-przygoda-z-seo","Miłosz, kiedy zaczęła się Twoja przygoda z SEO?",[16,41409,41410],{},"Moja przygoda z SEO zaczęła się już w roku 2010, więc tak właściwie to już 10 lat – choć tak naprawdę nie wiedziałem, że to się nazywa SEO. ",[16,41412,41413],{},"Z zawodu jestem… reżyserem dźwięku. Podczas pracy w studiu nagraniowym, zostałem zapytany, czy znam się na stronach internetowych. Jako, że jestem “podobno ścisłowcem”, to miałem do tego predyspozycje. ",[16,41415,41416],{},"Dość szybko dostrzegłem, że w tym temacie jest spore zainteresowanie i można całkiem nieźle zarobić na takiej działalności.",[16,41418,41419],{},"Mojego pierwszego klienta zdobyłem przez Facebooka. Stanąłem przed wyzwaniem zbudowania strony w 30 dni, nie tworząc wcześniej ani jednej witryny w życiu.",[16,41421,41422],{},"Niedługo po tym zdobyłem kolejnych kilkunastu klientów, którzy zaczęli się pytać o wyniki w Google i jak to zrobić. Tak zaczęła się cała przygoda. ",[12,41424,41426],{"id":41425},"skąd-decyzja-o-działaniach-w-uk","Skąd decyzja o działaniach w UK?",[16,41428,41429],{},"Przyjechałem do Londynu w roku 2006. Od tamtego momentu niewiele miałem wspólnego z polskim rynkiem. Dość niedawno, bo około 2 lata temu, zorganizowane już kilkukrotnie webinary Semrush przybliżyły mnie nieco do SEO w PL. Sporo dały mi też: prezentacja wraz z Michałem Sadowskim we Wrocławiu i występ na SEO Rejsie w roku 2019. ",[16,41431,41432],{},"Dzięki szeroko zakrojonym działaniom w UK, jestem w stanie pomagać, konsultować i tworzyć strategie rozwoju dla polskich firm wchodzących na rynki anglojęzyczne – szczególnie dla tych, które rozwijają produkty SaaS. ",[12,41434,41436],{"id":41435},"czym-różni-się-seo-w-polsce-od-seo-w-anglii-kto-może-się-od-kogo-uczyć","Czym różni się SEO w Polsce od SEO w Anglii? Kto może się od kogo uczyć?",[16,41438,41439],{},"W krajach anglojęzycznych linki zdobywa się głównie poprzez budowanie relacji, w zależności od danej branży. Wyjątek stanowią branże, gdzie konkurencja jest kosmiczna – jak kasyna czy Forex, lub strony randkowe. Tam pozostaje tylko kreatywność, ogromny budżet i nadal blackhatowe SEO. ",[16,41441,41442],{},"Pracowałem niejednokrotnie przy prawdziwej kampanii PR dla dużego zagranicznego kasyna. Zauważyłem, że rzeczywiście można było budować atrakcyjny i ciekawy content, który dalej był pitchowany do dziennikarzy. Bez dwóch zdań, zadziałało to wtedy, i działa nadal. Czasowo prezentowało się to jednak o wiele dłużej, a co za tym idzie, kosztowało więcej. ",[16,41444,41445,41448],{},[224,41446,41447],{},"Myślę, że samemu można się wiele nauczyć, ale to wymaga czasu, a przede wszystkim pasji."," 100% oddanie się tej specjalizacji to długi proces inwestycji w swoje kompetencje. Każda kampania link buildingowa zajmuje naprawdę minimum 6 miesięcy. Tyle potrzeba, aby poznać branżę, poznać influencerów, poznać dziennikarzy i publikacje, a także prześwietlić konkurencję. To z pewnością ta różnica pomiędzy PL a anglojęzycznymi rynkami.",[16,41450,41451,41452,41455],{},"Osoba, która zajmuje się link buildingiem, powinna znać się bardzo dobrze na SEO, dzięki temu będzie w stanie stwierdzić, czy jest sens wydawania budżetu, czy strona naprawde jest gotowa na tego typu działania. ",[224,41453,41454],{},"Ważne jest podejście klienta."," Klienci realistyczni wiedzą, że sukces to nie miesiąc pracy czy dwa. ",[16,41457,41458],{},"Kto może się od kogo uczyć? Jeśli uzgodnimy razem, ze link building to budowanie relacji, lub network to tylko osoby, ktore prowadzą własną działaność lub są naturalnie dobrymi “salespeople” będą w stanie budować naprawdę efektywne relacje, ponieważ ludzie kupują Ciebie, a nie kolejną osobę siedzącą przed biurkiem – stwierdzam to na podstawie własnego doświadczenia. Prawdziwe relacje nie są procesowane ani skalowane. To nie tylko działanie od 9 do 17.",[12,41460,41462],{"id":41461},"jaki-zatem-jest-ten-magiczny-algorytm-na-rynkach-anglojęzycznych","Jaki zatem jest ten magiczny “algorytm” na rynkach anglojęzycznych?",[16,41464,41465,227],{},[224,41466,41467],{},"Według mnie, jest zdecydowanie inny.",[16,41469,41470],{},"Jest poprawny. Wyłapuje spam. Publika jest wymagająca. Użytkownicy zaawansowani. Jest to język naturalny dla Google. Opinia SEO w PL jest trudna, mówi się, że jest dużo spamu, bardzo dużo. Google z tym sobie powoli radzi, ale patrząc z perspektywy czasu to minęło już dobre 15 lat. ",[12,41472,41474],{"id":41473},"opisujesz-siebie-jako-currently-specializing-in-running-processes-that-have-helped-him-to-outreached-to-almost-1-million-websites-powiesz-nam-o-tym-nieco-więcej","Opisujesz siebie jako “Currently specializing in running processes that have helped him to outreached to almost 1 million websites.”. Powiesz nam o tym nieco więcej?",[16,41476,41477],{},"Tak, zbudowaliśmy script w języku Python, który pozwala wyciągnąć maile do stron z całego świata. To z naszej strony był totalny eksperyment, trwający ponad dwa lata. Jedno konto Gmail było w stanie wysłać ponad 70 tysięcy e-maili podczas tego okresu – i nie zostało zbanowane. 10 kont Gmail to ponad 700 tysięcy wysłanych e-maili. Nie wiem dlaczego, ale odpowiedzi z krajów latynoskich były najbardziej przychylne, mieliśmy tam największe zainteresowanie.",[12,41479,41481],{"id":41480},"jak-wygląda-link-building-w-2020-co-tak-naprawdę-się-liczy","Jak wygląda link building w 2020? Co tak naprawdę się liczy? ",[16,41483,41484],{},[224,41485,41486],{},"W mojej opinii liczy się “relevance” – czyli trafność, znaczenie, istotność, związek tematyczny z linkiem do danej niszy.",[16,41488,41489],{},"Spójrzmy na większość bardzo specjalistycznych blogów, prowadzonych załóżmy przez programistów danego języka (np. Java czy Python). ",[16,41491,41492],{},"Z racji faktu zawężonego tematu, który jest adresowany dla danej grupy odbiorców, takie blogi będa posiadały bardzo niski ruch organiczny. DA takich blogów z pewnością też nie będzie wysokim wskaźnikiem, wręcz przeciwnie – może być zaskakująco niski. Te metryki będą “słabe” do takiego stopnia, że większość specjalistów porzuci ten temat, a klient nie zaakceptuje linka z takiej domeny. ",[16,41494,41495],{},[224,41496,41497],{},"A to ogromny błąd.",[16,41499,41500],{},"Specjalistyczny blog poruszający tematykę mocno związaną z branżą ma większe znaczenie dla biznesu i odbiorców. ",[16,41502,41503,41504,41508],{},"Generuje ",[182,41505,41507],{"href":4748,"rel":41506},[349],"ruch"," dla domeny klienta, pozwala na zapoznanie się z marką. Ewaluowanie domen w celu pozyskania linków poprzez pryzmat popularnych metryk takie jak DR czy DA jest trochę niesprawiedliwe. Te metryki jednak zostały mocno zakorzenione w raportach (i umysłach) wielu SEOwców, a sprawdzanie wyłącznie tych parametrów jest nie tylko co krzywdzące, co nieefektywne dla biznesu. ",[12,41510,41512],{"id":41511},"jakie-jest-największe-seo-wyzwanie-w-2020","Jakie jest największe SEO-wyzwanie w 2020?",[16,41514,41515,41518],{},[224,41516,41517],{},"Promocja contentu i tworzenie interaktywnego contentu."," Za dużo jest informacji wyciąganych i opisywanych na nowo, bez dalszych referencji i nie ujawniania źródła. Nie mogę tego pojąć, że większość z nas, gdy przygotowywała prace licencjackie czy magisterskie, wzorowała się na źródłach, które musiały być zaznaczone\u002Fukazane. ",[16,41520,41521],{},"Content w Internecie w większości przypadków jest po prostu zwykły, generyczny, mało specjalistyczny, personalny, a opinie są mocno subiektywne. ",[16,41523,41524],{},"Większość guest postów jest pisanych przez freelancerów, a nie przez aktualnych specjalistów z danej branży. Czy ktokolwiek weryfikuje te osoby?",[12,41526,41528],{"id":41527},"jaki-jest-najbardziej-kardynalny-błąd-jaki-nadal-popełniają-seowcy","Jaki jest najbardziej “kardynalny” błąd jaki nadal popełniają SEOwcy?",[16,41530,41531,41532,41535],{},"Praktycy tworzą rynek SEO – i to oni nadają charakter tej branży. Google jest tylko monopolem, i to bardzo niesprawiedliwym. ",[224,41533,41534],{},"Osobiście uważam, że wypowiedzi Google dotyczące praktyk SEO są czasami nierealistyczne."," Jedyne, co tak naprawdę możecie i co warto zrobić, to przestać słuchać i podążać za tym, co oni by chcieli. Kolejna zasada to ewoluowanie domeny poprzez pryzmat tzw. metryki DR. Jeśli będziemy podchodzić do tego w taki sposób, to tworzymy coś w rodzaju wyroczni. Żaden tool nie powinien być żadną wyrocznią. Lepiej zaufać kapitałowi ludzkiemu – specjaliście SEO. ",[12,41537,41539],{"id":41538},"kogo-w-polskiej-branży-link-buildingu-podziwiasz","Kogo w polskiej branży link buildingu podziwiasz? ",[16,41541,41542],{},"Polska branża to dla mnie nadal notabene nowość. To także kraj “innych SEO obyczajów”. ",[16,41544,41545],{},"Dzięki polskim webinarom Semrush poznałem sporo fantastycznych ludzi, z którymi już nawet działamy razem na rynki zagraniczne. Z SEO najbardziej podziwiam Roberta Niechciała, Damiana Sałkowskiego, Macieja Chmurkowskiego, a także Michała Rochwergera i reszty osób z tajnego klubu SEO Fight Club. ",[12,41547,41549],{"id":41548},"skąd-wziął-się-pomysł-organizacji-polskich-webinarów-semrush","Skąd wziął się pomysł organizacji polskich webinarów Semrush?",[16,41551,41552],{},"Nie pamiętam! Chyba pomysł wziął się z mojego przekonania, że naprawdę ciekawie byłoby poznać wszystkich z branży – a jednym z najłatwiejszych i najefektywniejszych sposobów jest organizacja webinarów. ",[16,41554,41555],{},"Na pewno cieszy fakt, że każdy na tym korzysta! ",[16,41557,41558],{},"Robert Niechciał powiedział mi nawet, że otrzymał “leada” z webinaru. Podobne informacje otrzymałem od Karola Soi. ",[12,41560,41562],{"id":41561},"który-z-webinarów-semrush-które-prowadziłeś-podobał-ci-się-najbardziej-i-dlaczego","Który z webinarów Semrush, które prowadziłeś, podobał Ci się najbardziej i dlaczego?",[16,41564,41565],{},"Wszystkie i czekam na ten najlepszy.",[12,41567,41569],{"id":41568},"wróćmy-do-samego-link-buildingu-gdybyś-miał-dać-jedną-link-buildingową-lekcję-to-co-by-to-było","Wróćmy do samego link buildingu. Gdybyś miał dać jedną link buildingową lekcję, to co by to było?",[16,41571,41572,227],{},[224,41573,41574],{},"Zdecydowanie: buduj network.",[16,41576,41577],{},"Buduj relacje w danej niszy na danym rynku – przynajmniej tak to działa na anglojęzycznych rynkach. Dostarczaj informacje, ciekawostki reporterom, dziennikarzom, którzy zajmują się takimi rzeczami w danej branży. ",[16,41579,41580],{},"Na przykład Bernard Marr napisał chyba już tonę contentu na temat “Big Data” i większość tych publikacji została opublikowana na Forbes. Jeśli Twój biznes obraca się wokół Big Data, to jest to osoba, która powinna się znaleźć na Twojej liście targetowej. ",[16,41582,41583],{},"Skontaktuj się z edytorami i pytaj o ich “editorial calendar”. W ten sposób dowiesz się, jakie tematy będą poruszane w danym miesiącu i jaka publikacja będzie potrzebowała specjalistycznego komentarza, wypowiedzi  czy dalszych informacji, które możesz dostarczyć. ",[12,41585,41587],{"id":41586},"jakie-źródła-seo-warto-śledzić-w-roku-2020","Jakie źródła SEO warto śledzić w roku 2020? ",[16,41589,41590],{},"Wszelkie prywatne mastermindy – spotkania SEO. W Polsce, szczególnie polecam SEO Rejs. Za granicami kraju, warto zainteresować się BrightonSEO, blogiem Digital Olympus i wszystkim, co publikuje Alexandra Tachalova. Bardzo ciekawe, jeszcze nie do końca odkryte, źródło, to linkody.com.",{"title":34,"searchDepth":190,"depth":190,"links":41592},[41593,41594,41595,41596,41597,41598,41599,41600,41601,41602,41603,41604,41605],{"id":41406,"depth":190,"text":41407},{"id":41425,"depth":190,"text":41426},{"id":41435,"depth":190,"text":41436},{"id":41461,"depth":190,"text":41462},{"id":41473,"depth":190,"text":41474},{"id":41480,"depth":190,"text":41481},{"id":41511,"depth":190,"text":41512},{"id":41527,"depth":190,"text":41528},{"id":41538,"depth":190,"text":41539},{"id":41548,"depth":190,"text":41549},{"id":41561,"depth":190,"text":41562},{"id":41568,"depth":190,"text":41569},{"id":41586,"depth":190,"text":41587},"2020-07-28","W kolejnej odsłonie SEO Talk na wirtualną kawę zaprosiliśmy Miłosza Krasińskiego – dyrektora zarządzającego w Chilli Fruit Web Consulting. Porozmawialiśmy z Miłoszem o branży SEO w UK, o jego do","\u002Fblog\u002Fimages\u002Fseo-talk-seo-tool-nie-powinien-byc-wyrocznia-wywiad-z-miloszem-krasinskim-chilli-fruit-web-consulting.webp",{},"\u002Fblog\u002Fseo-talk-seo-tool-nie-powinien-byc-wyrocznia-wywiad-z-miloszem-krasinskim-chilli-fruit-web-consulting",{"title":41396,"description":41607},"blog\u002Fseo-talk-seo-tool-nie-powinien-byc-wyrocznia-wywiad-z-miloszem-krasinskim-chilli-fruit-web-consulting","hZ_ruguqLjFPev-3a82eyoBYnITaphrBDNl-VgcbIAw",{"id":41615,"title":41616,"author":377,"body":41617,"category":11600,"coverStyle":197,"date":41864,"description":41865,"excerpt":197,"extension":200,"image":41866,"meta":41867,"navigation":203,"path":41868,"readTime":205,"seo":41869,"seoDescription":197,"stem":41870,"__hash__":41871},"blog\u002Fblog\u002Fjak-wykorzystac-facebook-ads-dla-e-commerce.md","Jak wykorzystać Facebook Ads dla e-commerce?",{"type":9,"value":41618,"toc":41856},[41619,41628,41631,41634,41637,41646,41652,41655,41658,41666,41671,41674,41682,41685,41690,41693,41696,41701,41704,41707,41713,41716,41727,41738,41743,41749,41752,41757,41760,41763,41766,41773,41776,41783,41787,41794,41797,41800,41803,41806,41812,41815,41818,41821,41824,41827,41831,41834,41837,41845,41848],[16,41620,41621,41622,41627],{},"Istnieje wiele sposobów na wypromowanie ",[182,41623,41626],{"href":41624,"rel":41625},"https:\u002F\u002Flinkhouse.pl\u002Fjak-wypromowac-sklep-internetowy\u002F",[349],"sklepu internetowego",". Niektóre z nich przynoszą efekty szybko, z kolei inne wymagają więcej czasu.",[16,41629,41630],{},"W przypadku nowych sklepów internetowych ważne jest, aby zacząć od metod promocji, które przynoszą rezultaty jak najszybciej. Dzięki temu można pozyskać dodatkowe środki na dalsze, długoterminowe działania.",[16,41632,41633],{},"Przykładowo, jeśli chcesz zacząć promowanie swojego e-commerce od pozycjonowania w Google, może minąć sporo czasu, zanim inwestycja zacznie się zwracać. Z kolei promowanie produktów w mediach społecznościowych potrafi przynosić pierwsze zamówienia niemal natychmiast.",[16,41635,41636],{},"Z dobrze zaprojektowaną kampanią sprzedażową na Facebooku, sklep internetowy może generować zyski, które następnie będą inwestowane w inne działania (jak np. wymienione wcześniej pozycjonowanie). W ten sposób z czasem jedne kanały marketingowe finansują inne i można zaobserwować efekt kuli śnieżnej.",[16,41638,41639,41640,41645],{},"Z tego artykułu dowiesz się, w jaki sposób wykorzystać kampanie ",[182,41641,41644],{"href":41642,"rel":41643},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F7-typowych-bledow-przez-ktore-reklamy-na-facebooku-nie-przynosza-rezultatow\u002F",[349],"Facebook Ads"," na potrzeby wypromowania świeżego serwisu e-commerce.",[12,41647,41649],{"id":41648},"przygotowanie-do-promocji",[224,41650,41651],{},"Przygotowanie do promocji",[16,41653,41654],{},"Zanim w ogóle zaczniemy mówić o samych kampaniach Facebook Ads, niezbędne będzie przygotowanie odpowiedniego backendu.",[16,41656,41657],{},"Po pierwsze, musisz mieć zainstalowanego Piksela Facebooka. Jeżeli Twój sklep internetowy jest zbudowany w oparciu o jedną z popularnych platform (np. WooCommerce, Shopify, Presta), to możesz skorzystać z automatycznej integracji od Facebooka. Jeśli natomiast korzystasz z mniej znanego lub nawet dedykowanego systemu, możesz użyć narzędzia do ręcznej konfiguracji Piksela.",[16,41659,41660,41661,41665],{},"Po instalacji ",[182,41662,41664],{"href":41624,"rel":41663},[349],"Piksela"," upewnij się, że wszystkie zdarzenia są zliczane prawidłowo. W pikselu przejdź do zakładki „Testowanie zdarzeń”, otwórz swoją stronę i złóż testowe zamówienie, aby potwierdzić, że wszystkie konwersje są śledzone.",[16,41667,41668],{},[32,41669],{"alt":34,"src":41670},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage2-5-1024x521.png",[16,41672,41673],{},"Po instalacji Piksela przetestuj wszystkie konwersje w zakładce „Testowanie zdarzeń”.",[16,41675,41676,41677],{},"Więcej informacji na temat piksela Facebooka znajdziesz w ",[182,41678,41681],{"href":41679,"rel":41680},"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F952192354843755?id=1205376682832142",[349],"oficjalnych materiałach.",[16,41683,41684],{},"Kolejnym istotnym elementem jest instalacja certyfikatu SSL. Dzięki niemu Twoja witryna będzie wyświetlała się z ikoną kłódki, co oznacza, że wszystkie dane wysyłane przez użytkowników są szyfrowane.",[16,41686,41687],{},[32,41688],{"alt":34,"src":41689},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage1-5.png",[16,41691,41692],{},"To bardzo ważne! Jeżeli na Twojej stronie nie będzie zainstalowanego certyfikatu SSL, Facebook może ostrzegać użytkowników przed otwieraniem linków z Twoich reklam.",[16,41694,41695],{},"Poza tym, nawet jeżeli Twoje reklamy będą poprawnie przekierowywały potencjalnych klientów na stronę, to poniższy widok nie zachęca do zakupów:",[16,41697,41698],{},[32,41699],{"alt":34,"src":41700},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage3-4.png",[16,41702,41703],{},"Niezabezpieczona witryna odstrasza od zakupów.",[16,41705,41706],{},"Jeżeli na Twojej stronie jest już zainstalowany Piksel Facebooka oraz certyfikat SSL, możemy przejść do samej promocji.",[12,41708,41710],{"id":41709},"wybór-celów-reklamowych",[224,41711,41712],{},"Wybór celów reklamowych",[16,41714,41715],{},"Promocję sklepu internetowego na Facebooku można najprościej wykonać dzięki trzem różnym celom reklamowym:",[51,41717,41718,41721,41724],{},[54,41719,41720],{},"konwersje,",[54,41722,41723],{},"ruch,",[54,41725,41726],{},"sprzedaż z katalogu.",[16,41728,41729,41730,41737],{},"Cel ",[182,41731,41734],{"href":41732,"rel":41733},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fbrak-konwersji-w-sklepie-internetowym-11-przyczyn\u002F",[349],[224,41735,41736],{},"konwersje"," ma za zadanie przyciągnąć tych użytkowników, którzy według Facebooka mają największe szanse na dokonanie… konwersji. Zazwyczaj konwersją jest złożenie zamówienia, ale czasami wyróżnia się także mikro-konwersje, czyli zdarzenia pomiędzy wejściem na stronę, a zakupem. Do mikro-konwersji należą m.in. dodanie produktu do koszyka i przejście do kasy.",[16,41739,41729,41740,41742],{},[224,41741,41507],{}," ma za zadanie ściągnąć jak największą ilość użytkowników na Twoją stronę. Nie ma wówczas znaczenia ilość konwersji, jaką dany ruch wygeneruje. Facebook będzie jedynie maksymalizował ilość odwiedzających.",[16,41744,41729,41745,41748],{},[224,41746,41747],{},"sprzedaż z katalogu"," jest nieco bardziej rozbudowany. Dzięki niemu możesz w automatyczny sposób serwować reklamy użytkownikom na bazie swoich produktów. Omówimy to szczegółowo w dalszych punktach.",[16,41750,41751],{},"Przejdźmy po kolei przez każdy cel reklamowy i omówmy szczegółowo, jak z niego korzystać.",[12,41753,41754],{"id":41736},[224,41755,41756],{},"Konwersje",[16,41758,41759],{},"Ten cel reklamowy możesz wykorzystać, kiedy chcesz szybko wypromować kilka wybranych produktów. Mogą to być Twoje bestsellery lub nowości w kolekcjach.",[16,41761,41762],{},"Kampania na konwersje charakteryzuje się tym, że sprowadza na Twoją stronę internetową drogi ruch, który dobrze konwertuje.",[16,41764,41765],{},"Co rozumiemy przez „drogi”?",[16,41767,41768,41769,41772],{},"Koszt za tysiąc wyświetleń (CPM) oraz koszt za kliknięcie linku (CPC) potrafią być ",[224,41770,41771],{},"kilkukrotnie wyższe w przypadku kampanii na konwersje, niż na ruch."," Niemniej jednak znacznie więcej kliknięć pochodzi od osób, które zamierzają coś kupić. Dlatego mówi się, że jest to ruch wysokiej jakości.",[16,41774,41775],{},"Ten cel reklamowy warto wykorzystać, kiedy ma się pewność co do współczynnika konwersji swojego sklepu lub konkretnych stron produktowych. W przypadku bardziej ogólnych działań ten cel reklamowy może okazać się zbyt drogi.",[16,41777,41778,41779,41782],{},"Dobrym zastosowaniem celu na konwersje jest ",[224,41780,41781],{},"kampania remarketingowa."," Spośród osób, które już oglądały Twoje produkty, Facebook postara się wybrać te, które według niego mają największą szansę na zakup. A skoro osoby te znają już Twoją markę, to współczynnik konwersji również powinien być wysoki.",[12,41784,41785],{"id":41507},[224,41786,24142],{},[16,41788,41789,41793],{},[182,41790,41792],{"href":4748,"rel":41791},[349],"Kampania na ruch"," to dobry sposób na zdobycie początkowych danych do optymalizacji działań.",[16,41795,41796],{},"Dzięki takiej kampanii Facebook niewielkim kosztem sprowadzi na Twoją stronę sporo potencjalnych klientów. I chociaż raczej niewielu spośród nich dokona zakupu, to możesz w ten sposób zbudować szeroką bazę do późniejszych działań remarketingowych.",[16,41798,41799],{},"Kampanie na ruch mogą być również wykorzystywane, kiedy Twoja strategia marketingowa zakłada sprzedawanie produktów w kilku krokach.",[16,41801,41802],{},"Jeśli zależy Ci na tym, aby najpierw oswoić potencjalnych klientów z Twoją marką, możesz najpierw zaproponować im ciekawy artykuł na temat związany z produktem. Takie content-marketingowe działania zbudują zalążek relacji, która później może przerodzić się w konwersje.",[16,41804,41805],{},"Wówczas najlepszym wyborem celu reklamowego będzie właśnie ruch. Dzięki temu przyciągniesz więcej osób, które niekoniecznie chcą w danym momencie coś kupować, ale chętnie przeczytają Twój artykuł.",[12,41807,41809],{"id":41808},"sprzedaż-z-katalogu",[224,41810,41811],{},"Sprzedaż z katalogu",[16,41813,41814],{},"Sprzedaż z katalogu jako cel reklamowy ma dwa główne zastosowania.",[16,41816,41817],{},"Po pierwsze, możesz w ten sposób zautomatyzować reklamy produktowe dla całego sklepu. W tym przypadku kampania będzie zachowywać się podobnie, jak w przypadku kampanii na konwersje. Różnica polega na tym, że algorytmy Facebooka same dobiorą potencjalnych klientów, którzy powinni być zainteresowani produktami.",[16,41819,41820],{},"Działa to analogicznie do grup podobnych odbiorców (Lookalikes). Facebook pobiera dane bezpośrednio z Piksela, który powinien być już dawno zainstalowany na Twojej stronie.",[16,41822,41823],{},"Po drugie, możesz dzięki sprzedaży z katalogu stworzyć dynamiczny remarketing. Innymi słowy, dzięki tej opcji Facebook będzie wyszukiwać osoby, które już odwiedziły Twój sklep internetowy. Następnie algorytm będzie serwować im reklamy tych produktów, które dane osoby wyświetliły.",[16,41825,41826],{},"W ten sposób możesz ponownie pokazywać każdemu użytkownikowi dokładnie te produkty, które go zainteresowały (nawet z uwzględnieniem wariantu i koloru). Wyobraź sobie, jaki potencjał ma takie rozwiązanie w sklepach, które oferują tysiące produktów.",[12,41828,41829],{"id":817},[224,41830,818],{},[16,41832,41833],{},"W zależności od Twojej strategii marketingowej możesz wybierać różne cele reklamowe i łączyć je ze sobą.",[16,41835,41836],{},"Przykładowo, jeżeli sprzedajesz droższe produkty, to dobrym rozwiązaniem może być stosowanie celu reklamowego ruch. Możesz sprowadzić potencjalnych klientów na stronę i pozwolić im zapoznać się z produktami. Kiedy po kilku wizytach będą już lepiej znali Twoją markę, zastosujesz kampanię remarketingową skierowaną na konwersje i domkniesz transakcje.",[16,41838,41839,41840],{},"Możesz też zajrzeć na przykładowe ",[182,41841,41844],{"href":41842,"rel":41843},"https:\u002F\u002Femeraldmedia.pl\u002Ffacebook-ads-dla-e-commerce-jak-promowac-sklep-internetowy\u002F",[349],"strategie marketingowe dla e-commerce.",[16,41846,41847],{},"W praktyce wszystkie cele reklamowe mogą sprzedawać i najlepiej jest każdemu dać szansę, aby znaleźć ten, który opłaca się najbardziej.",[16,41849,41850,41851],{},"Autorem artykułu jest Jakub Wójcik, CEO w ",[182,41852,41855],{"href":41853,"rel":41854},"https:\u002F\u002Femeraldmedia.pl\u002F",[349],"Emerald Media.",{"title":34,"searchDepth":190,"depth":190,"links":41857},[41858,41859,41860,41861,41862,41863],{"id":41648,"depth":190,"text":41651},{"id":41709,"depth":190,"text":41712},{"id":41736,"depth":190,"text":41756},{"id":41507,"depth":190,"text":24142},{"id":41808,"depth":190,"text":41811},{"id":817,"depth":190,"text":818},"2020-07-27","Istnieje wiele sposobów na wypromowanie sklepu internetowego. Niektóre z nich przynoszą efekty szybko, z kolei inne wymagają więcej czasu. W przypadku nowych sklepów internetowych ważne jest, aby zacz","\u002Fblog\u002Fimages\u002Fjak-wykorzystac-facebook-ads-dla-e-commerce.webp",{},"\u002Fblog\u002Fjak-wykorzystac-facebook-ads-dla-e-commerce",{"title":41616,"description":41865},"blog\u002Fjak-wykorzystac-facebook-ads-dla-e-commerce","2NJg0vUsSAFDUrQ4itXrYLhwCszSEnjLsuKgEHLuJ6I",{"id":41873,"title":41874,"author":377,"body":41875,"category":11600,"coverStyle":197,"date":41969,"description":41970,"excerpt":197,"extension":200,"image":41971,"meta":41972,"navigation":203,"path":41973,"readTime":4324,"seo":41974,"seoDescription":197,"stem":41975,"__hash__":41976},"blog\u002Fblog\u002Fcontent-marketing-w-marketingu-branzy-parentingowej.md","Branża parentingowa: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":41876,"toc":41961},[41877,41880,41884,41891,41895,41910,41914,41927,41931,41934,41938,41956,41958],[16,41878,41879],{},"Tematyka związana z rodzicielstwem coraz większym szturmem zdobywa Internet. Młodzi rodzice ciągle poszukują informacji, które pomogą im jak najlepiej wychować oraz zadowolić ich pociechy. Nic w tym dziwnego, dla większość z nas Internet to pierwsze źródło informacji do jakiego sięgamy aby rozwiać swoje wątpliwości z dowolnej dziedziny.",[12,41881,41883],{"id":41882},"czym-jest-branża-parentingowa","Czym jest branża parentingowa?",[16,41885,41886,41887,41890],{},"Branża parentingowa rozwija się w Internecie bardzo prężnie. W jej skład wchodzą portale parentingowe, fora dyskusyjne, sklepy internetowe, blogi parentingowe prowadzone przez rodziców oraz portale i blogi specjalistyczne. We wszystkich tych miejscach można znaleźć wiele porad ale także pytań i obaw przyszłych i obecnych rodziców, którymi dzielą się z innymi użytkownikami. Jeśli zastanawiasz się jak ",[182,41888,5113],{"href":5111,"rel":41889},[349]," może pomóc w promocji Twojej marki w tej branży, jesteś w dobrym miejscu. Podpowiadamy, jakie treści zdobędą serca rodziców.",[12,41892,41894],{"id":41893},"odpowiednie-treści-dla-różnych-typów-rodziców","Odpowiednie treści dla różnych typów rodziców",[16,41896,41897,41898,41903,41904,41909],{},"Jakiś czas temu na zle­ce­nie Grupy On Board King Kong powstał ",[182,41899,41902],{"href":41900,"rel":41901},"https:\u002F\u002Fbranzadziecieca.pl\u002Faktualnosci\u002Fjak-kupuja-rodzice-new-tech-raport-sw-research",[349],"raport",", w któ­rym okre­ślono pięć typów rodzi­ców, któ­rzy robią zakupy dla swo­ich dzieci. Naj­bar­dziej liczną grupą są rodzice nale­żący do typu Slow Rodzic, któ­rzy się­gają po pro­dukty wyko­nane z jak naj­więk­szą sta­ran­no­ścią i dba­ło­ścią o każdy szcze­gół. Następny typ to Pilny Rodzic a kolejny – Rodzic New Tech. Dwa ostat­nie typy rodzi­ców to Rodzic Mini­ma­li­styczny i Rodzic Nie­za­leżny. Powyż­sza kla­sy­fi­ka­cja poka­zuje, że dla współczesnych matek i ojców ważne są takie war­to­ści jak edu­ka­cja, eko­lo­gicz­ność pro­duk­tów, ich natu­ral­ność i pro­stota. Część z nich inte­re­sują także nowinki tech­no­lo­giczne. Dla­czego wspo­mi­namy o tym rapor­cie? Ponie­waż tre­ści powinny być odpo­wied­nio dobrane w zależ­no­ści od tego, do któ­rego z powyż­szych typów rodzi­ców kie­ru­jesz tre­ści. Jeśli w Two­jej gru­pie doce­lo­wej domi­nują rodzice sku­pia­jący się na kwe­stii eko­lo­gii warto sfo­ku­so­wać się wła­śnie na tych aspek­tach. Nie tylko pod­czas kre­owa­nia con­tentu na ",[182,41905,41908],{"href":41906,"rel":41907},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-wybrac-agencje-social-media\u002F",[349],"social media"," czy bloga ale także pod­czas two­rze­nia opisu pro­duktu. Ana­liza powyż­szego raportu może uła­twić two­rze­nie kam­pa­nii con­tent mar­ke­tin­go­wej – jest to pod­po­wiedź, które aspekty pro­duk­tów warto pod­kre­ślić a o któ­rych lepiej nie wspo­mi­nać.",[12,41911,41913],{"id":41912},"dialog-to-podstawa","Dialog to podstawa",[16,41915,41916,41917,41920,41921,41926],{},"Two­rząc con­tent w branży paren­tin­go­wej trzeba być świa­do­mym, że jego odbiorcy bar­dzo czę­sto czują się zagu­bieni i szu­kają odpo­wie­dzi na mno­żące się pyta­nia. Opie­ra­jąc con­tent na dia­logu stwo­rzysz swo­jego rodzaju ",[949,41918,41919],{},"safe space"," dla rodzi­ców, któ­rzy tego potrze­bują. Pytaj i słu­chaj odpo­wie­dzi. Nie ma do tego lep­szego miej­sca niż social media. Wystar­czy, że udo­stęp­nisz ",[182,41922,41925],{"href":41923,"rel":41924},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flong-form-content-czy-short-form-content-ktora-forme-stosowac\u002F",[349],"post"," z zapy­ta­niem skie­ro­wa­nym do rodzi­ców np. „O czym naj­chęt­niej prze­czy­ta­li­by­ście w tym tygo­dniu na blogu? lub „Z czym mie­li­ście naj­więk­szy pro­blem posy­ła­jąc dziecko do żłobka?” Uwierz nam, że liczba odpo­wie­dzi zapewni Ci pomy­sły na con­tent na naj­bliż­szy czas. Rodzice są bar­dzo aktywni w kwe­stiach paren­tin­go­wych i mogą być nie­skoń­czo­nym źró­dłem inspi­ra­cji con­tent mar­ke­tin­go­wych wła­śnie w tej branży.",[12,41928,41930],{"id":41929},"edukacja-plus-zabawa","Edukacja plus zabawa",[16,41932,41933],{},"To połą­cze­nie jest ważne nie tylko dla dzieci. Tre­ści uży­teczne dla rodzi­ców pole­gają na uła­twia­niu im codzien­nego życia, roz­wią­zy­wa­niu codzien­nych pro­blemów z któ­rymi muszą się mie­rzyć. Ważne są też tre­ści roz­ryw­kowe. Kon­kursy czy cie­ka­wostki, które zain­te­re­sują odbior­ców i ode­rwą ich na chwilę od codzien­nych tru­dów rodzi­ciel­stwa to con­tent, który na pewno doce­nią. Ważne by w tre­ściach, które publi­ku­jesz zacho­wać rów­no­wagę. Sku­pie­nie się tylko na tre­ściach edu­ka­cyj­nych sprawi, że przy­tło­czysz rodzi­ców a niektó­rzy z nich mogą nawet poczuć się znie­chę­ceni i zre­zy­gno­wać z wizyt na Twoim blogu. Sama roz­rywka także potrafi zmę­czyć. Złoty śro­dek to pod­stawa dzia­łań con­tentowych.",[12,41935,41937],{"id":41936},"bądź-zapamiętany","Bądź zapamiętany",[16,41939,41940,41941,41945,41946,41951,41952,41955],{},"Każda marka chce zostać w pamięci kon­su­men­tów jak naj­dłu­żej. Jed­nak od początku – ważne jest aby w ogóle zaist­niała w świa­do­mo­ści klien­tów. Jak to zro­bić? Wyko­rzy­staj w tym celu wła­sne social media, blog posty ale także ",[182,41942,41944],{"href":5156,"rel":41943},[349],"tre­ści spon­so­ro­wane. Arty­kuły"," tego typu to dosko­nałe roz­wią­za­nie aby Twoja marka stała się bar­dziej widoczna w ",[182,41947,41950],{"href":41948,"rel":41949},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-optymalizowac-tresci-pod-google\u002F",[349],"wyszu­ki­warce Google",". Im bar­dziej jest widoczna, tym wię­cej rodzi­ców wie o jej ist­nie­niu. Czyż nie to cho­dziło? Jeśli zasta­na­wiasz jak wybrać odpo­wied­nie miej­sce na swoje arty­kuły, odwiedź ",[182,41953,377],{"href":14263,"rel":41954},[349],". Ogromna baza stron i copywriterów pomoże Ci dokonać odpowiedniego wyboru.",[12,41957,818],{"id":817},[16,41959,41960],{},"Branża paren­tin­gowa to bar­dzo spe­cy­ficzna branża. Con­tent mar­ke­ting może oka­zać się bar­dzo pomocny pod warun­kiem, że będziesz uważny i będziesz słu­chał swo­ich odbior­ców. Rodzice w sieci są bar­dzo aktywni i respon­sywni, warto z tego korzy­stać. Im bar­dziej dopa­so­wane tre­ści tym więk­sze korzy­ści dla Two­jego biznesu.",{"title":34,"searchDepth":190,"depth":190,"links":41962},[41963,41964,41965,41966,41967,41968],{"id":41882,"depth":190,"text":41883},{"id":41893,"depth":190,"text":41894},{"id":41912,"depth":190,"text":41913},{"id":41929,"depth":190,"text":41930},{"id":41936,"depth":190,"text":41937},{"id":817,"depth":190,"text":818},"2020-07-23","Tematyka związana z rodzicielstwem coraz większym szturmem zdobywa Internet. Młodzi rodzice ciągle poszukują informacji, które pomogą im jak najlepiej wychować oraz zadowolić ich pociechy. Nic w tym d","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-marketingu-branzy-parentingowej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-marketingu-branzy-parentingowej",{"title":41874,"description":41970},"blog\u002Fcontent-marketing-w-marketingu-branzy-parentingowej","SRzzhsBaQTS-OH_9cmnGZPcQSf0Lom_A75mN5TJLtig",{"id":41978,"title":41979,"author":377,"body":41980,"category":20149,"coverStyle":197,"date":42090,"description":42091,"excerpt":197,"extension":200,"image":42092,"meta":42093,"navigation":203,"path":42094,"readTime":858,"seo":42095,"seoDescription":197,"stem":42096,"__hash__":42097},"blog\u002Fblog\u002Fjak-content-marketing-moze-pomoc-w-ekspansji-zagranicznej.md","Jak content marketing może pomóc w ekspansji zagranicznej?",{"type":9,"value":41981,"toc":42082},[41982,41991,41995,42012,42019,42023,42030,42038,42042,42052,42055,42059,42067,42070,42074,42077,42079],[16,41983,41984,41985,41990],{},"Twoja firma planuje wejście na nowe rynki zagraniczne? Wspaniale! Pewnie masz już opracowaną ",[182,41986,41989],{"href":41987,"rel":41988},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fmozna-mozna-7-pomyslow-na-komunikacje-trudnej-branzy\u002F",[349],"strategię"," wejścia, produktową czy też cenową. Ale co z marketingiem? Z tego tekstu dowiesz się jak zadbać o content, aby pomógł on w efektywnym wejściu na rynki zagraniczne.",[12,41992,41994],{"id":41993},"pamiętaj-o-języku","Pamiętaj o języku",[16,41996,41997,41998,42007,42008,42011],{},"Może wydawać Ci się to dość oczywistą i banalną kwestią, ale ",[224,41999,42000,42001,42006],{},"zmiana ",[182,42002,42005],{"href":42003,"rel":42004},"https:\u002F\u002Flinkhouse.pl\u002Fwriting-goals-jak-je-ustalic\u002F",[349],"języka"," na ojczysty dla danego kraju"," może być kluczowa. Przykładowo, Niemcy mają duże opory jeśli strona internetowa danego sklepu nie jest w języku niemieckim. Jak możesz się domyślić, to samo tyczy się opisów produktu. Jeśli tłumaczysz stronę z jednego języka na drugi pamiętaj, że nie wszystko można dosłownie przetłumaczyć, a niektóre wyrazy mają po kilka znaczeń. Ważną kwestią są powiedzenia i idiomy, nie wszystkie można przetłumaczyć tak, aby zachowały one swój pierwotny sens. Ponadto pamiętaj o ",[224,42009,42010],{},"kontekście kulturowym",". Zwróć szczególną uwagę na publikowane zdjęcia czy obrazki. Przykładowo kolor niebieski jest w krajach europejskich uważany za kolor spokoju, zaufania dlatego jest to ulubiony kolor wielu biznesmenów. Niestety, np. w Iranie kolor ten jest uważany za żałobny, nie ma nic wspólnego z zaufaniem.",[16,42013,42014,42015,42018],{},"Jeśli upierasz się przy tworzeniu treści ",[949,42016,42017],{},"uniwersalnych,"," czyli w języku angielskim, weź pod uwagę grupę docelową. Czy masz pewność, że grupa docelowa w tym konkretnym kraju zna ten język wystarczająco dobrze?",[12,42020,42022],{"id":42021},"seo-działa-także-na-zagranicznych-wyszukiwarkach","SEO – działa także na zagranicznych wyszukiwarkach",[16,42024,42025,42026,42029],{},"Czym różni się pozycjonowanie na rynki zagraniczne od tego, które dobrze znasz ze swojego ojczystego rynku? Główna różnica polega na tym, że musi się ono odbywać na ",[224,42027,42028],{},"odpowiedniej wersji językowej przeglądarki",". To znaczy, że jeśli pozycjonujesz tekst na rynek niemiecki, musisz korzystać z Google.de. I tu wracamy do punktu o języku. Wyszukiwarka nie będzie pozycjonować stron, które są w innym języku.",[16,42031,42032,42033,42037],{},"W przypadku firm, które myślą o ekspansji na lokalne rynki zagraniczne, ",[182,42034,5880],{"href":42035,"rel":42036},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-seo-moze-pomoc-w-pr\u002F",[349]," może okazać się kluczowym aspektem powodzenia biznesu. W krajach gdzie gęstość zaludnienia nie jest wysoka np. w Skandynawii, to także będzie miało szczególne znaczenie. Odległości pomiędzy miastami są dość spore, przez co mieszkańcy nie chcą tracić czasu na jazdę pomiędzy nimi, aby kupić tylko jeden produkt. Dzięki dobremu pozycjonowaniu zawęzisz grupę odbiorców do tych, którzy faktycznie będą zainteresowani Twoimi produktami lub usługami, czyli np. mieszkańców konkretnego miasta.",[12,42039,42041],{"id":42040},"czy-pochodzenie-ma-znaczenie","Czy pochodzenie ma znaczenie?",[16,42043,42044,42047,42048,42051],{},[182,42045,7868],{"href":5111,"rel":42046},[349]," jest bardzo pomocny przy budowaniu świadomości marki. Dzięki niemu firma może w szybki i dość łatwy sposób zaistnieć wśród odbiorców. Tworząc go, warto zastanowić się, czy należy podkreślać kraj pochodzenia marki. Dotyczy to także reklam. Zastanów się, czy dla odbiorców połączenie kraju pochodzenia i danego produktu ma wydźwięk pozytywny, neutralny czy też negatywny. Wykorzystanie ",[224,42049,42050],{},"efektu kraju pochodzenia"," może znacząco podnieść jakość tworzonych tekstów.",[16,42053,42054],{},"Weźmy za przykład produkty chemii gospodarczej. Jeśli firma pochodzi z Niemiec i rozważa ekspansję na rynek polski, to warte jest podkreślenie kraju pochodzenia. Zazwyczaj, konsumenci przekładają cechy, z którymi kojarzy się dany kraj na produkty. Chemia z Niemiec to dla Polaków sygnał, że są to produkty lepszej jakości, bardziej wydajne i o lepszym działaniu. Natomiast jeśli produkty te pochodziłyby np. z Litwy, dla Polaków efekt kraju pochodzenia jest w tym przypadku neutralny. Wtedy warto pominąć ten aspekt w contencie, który tworzysz.",[12,42056,42058],{"id":42057},"rtm-czyli-trzymaj-rękę-na-pulsie","RTM, czyli trzymaj rękę na pulsie",[16,42060,42061,42066],{},[182,42062,42065],{"href":42063,"rel":42064},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fczym-jest-context-marketing-najwazniejsze-informacje\u002F",[349],"Real-Time Marketing"," jest bardzo popularny w Polsce. Za każdy razem gdy w kraju wydarzy się coś, od czego zawrze Internet, działy marketingu wielu firm są gotowe do publikacji memów lub wpisów na mediach społecznościowych czy blogach. W przypadku krajów ekspansji ciężko jest być na bieżąco ze wszystkimi nowinkami, zwłaszcza jeżeli firma jest obecna na kilku rynkach zagranicznych. Możesz obrać taktykę np. jednego blog posta w miesiącu o zbliżonej tematyce, oczywiście jeśli jest to koherentne z asortymentem lub usługami firmy. Dobrym pomysłem będzie tworzenie podsumowań tego co działo się w Internecie wokół konkretnego zagadnienia lub zagadnień.",[16,42068,42069],{},"Jeśli jesteś w stanie być na bieżąco ze wszystkimi nowościami, które są popularne w danym kraju, możesz śmiało tworzyć o nich wpisy na bloga czy na media społecznościowe. Pamiętaj jednak, że Real-Time oznacza maksymalnie 2 dni od konkretnego wydarzenia. Później wszyscy są już przemęczeni tematem.",[12,42071,42073],{"id":42072},"jak-linkhouse-może-pomóc-w-strategii-content-marketingowej-na-rynki-zagraniczne","Jak Linkhouse może pomóc w strategii content marketingowej na rynki zagraniczne",[16,42075,42076],{},"Linkhouse to narzędzie, które może okazać bardzo przydatne w planowanie strategii content marketingowej. Dzięki niemu masz dostęp do ogromnej bazy artykułów sponsorowanych, która może być dobrym początkiem Twoich działań. Co więcej, baza Linkhouse gromadzi artykuły z całego świata, a więc nie musisz martwić o barierę językową? Możesz także wybrać czy chcesz współpracować z copywriterem Linkhouse, czy wolisz polegać na swoich ludziach.",[12,42078,818],{"id":817},[16,42080,42081],{},"Content marketing jest pomocny nie tylko na rodzimym rynku. W zależności od branży oraz krajów ekspansji może być on częściej lub rzadziej wykorzystywany. Niezależnie od częstotliwości wykorzystywania go, odpowiedni content przyciągnie klientów i pomoże zaistnieć marce w świadomości odbiorców.",{"title":34,"searchDepth":190,"depth":190,"links":42083},[42084,42085,42086,42087,42088,42089],{"id":41993,"depth":190,"text":41994},{"id":42021,"depth":190,"text":42022},{"id":42040,"depth":190,"text":42041},{"id":42057,"depth":190,"text":42058},{"id":42072,"depth":190,"text":42073},{"id":817,"depth":190,"text":818},"2020-07-22","Twoja firma planuje wejście na nowe rynki zagraniczne? Wspaniale! Pewnie masz już opracowaną strategię wejścia, produktową czy też cenową. Ale co z marketingiem? Z tego tekstu dowiesz się jak zadbać o","\u002Fblog\u002Fimages\u002Fjak-content-marketing-moze-pomoc-w-ekspansji-zagranicznej.webp",{},"\u002Fblog\u002Fjak-content-marketing-moze-pomoc-w-ekspansji-zagranicznej",{"title":41979,"description":42091},"blog\u002Fjak-content-marketing-moze-pomoc-w-ekspansji-zagranicznej","FBniLXgRwF-QVH-SN1rJEbFOUDG-XR56REuucv6J16U",{"id":42099,"title":42100,"author":377,"body":42101,"category":17222,"coverStyle":197,"date":42347,"description":42348,"excerpt":197,"extension":200,"image":42349,"meta":42350,"navigation":203,"path":42351,"readTime":12703,"seo":42352,"seoDescription":197,"stem":42353,"__hash__":42354},"blog\u002Fblog\u002F7-typowych-bledow-przez-ktore-reklamy-na-facebooku-nie-przynosza-rezultatow.md","7 typowych błędów, przez które reklamy na Facebooku nie przynoszą rezultatów",{"type":9,"value":42102,"toc":42335},[42103,42108,42121,42127,42142,42148,42167,42173,42189,42195,42202,42208,42219,42225,42228,42239,42242,42263,42276,42284,42300,42306,42309,42330],[12,42104,42106],{"id":42105},"_7-typowych-błędów-przez-które-reklamy-na-facebooku-nie-przynoszą-rezultatów",[224,42107,42100],{},[16,42109,42110,42111,42116,42117,42120],{},"Czy ",[182,42112,42115],{"href":42113,"rel":42114},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-wykorzystac-facebook-ads-dla-e-commerce\u002F",[349],"Facebook"," sprzedaje? Czy Facebook już się „kończy”? Czy w 2020 roku nadal jest sens inwestowania swoich budżetów marketingowych w kampanie Facebook Ads? Te pytania zadaje sobie niejeden przedsiębiorca, stojący przed wyborem kanałów promocyjnych dla swojej firmy. W internecie krąży mnóstwo opinii, według których inwestowanie w Facebooka po prostu nie ma już sensu, bo Facebook nie sprzedaje. Jednak na przekór tym opiniom, nadal można znaleźć firmy (zwłaszcza wśród tych największych), które ",[224,42118,42119],{},"co miesiąc zostawiają na Facebooku dziesiątki tysięcy złotych."," Logika podpowiada, że nie jest to przepalanie budżetu, a przemyślana inwestycja, która musi się zwracać. Nie oszukujmy się – Facebook nadal sprzedaje, a jego algorytmy z roku na rok stają się coraz potężniejsze. Skąd więc biorą się negatywne opinie i mity na temat Facebooka? Być może ich przyczyną są popularne błędy, które popełniają reklamodawcy podczas tworzenia kampanii Facebook Ads. Przyjrzyjmy się tym błędom i zastanówmy, w jaki sposób naprawić każdy z nich.",[12,42122,42124],{"id":42123},"_1-zbyt-częste-wprowadzanie-zmian",[224,42125,42126],{},"1. Zbyt częste wprowadzanie zmian",[16,42128,42129,42130,42133,42134,42137,42138,42141],{},"Nie modyfikuj zbyt często swoich kampanii. Facebook aktualizuje swój ekosystem reklamowy tak często, że ciężko jest nadążyć za każdą zmianą. Jednak nie można narzekać na poprawki, jakie są wprowadzane w samych algorytmach. Z kwartału na kwartał można zauważyć, jak pewne automatyczne mechanizmy działają coraz lepiej. Jednym z algorytmów, który działa szczególnie dobrze, jest uczenie się zestawów reklam. Zestawy reklam, które ukończą ",[224,42131,42132],{},"fazę uczenia",", na ogół utrzymują stabilniejsze wyniki. Jednak zanim faza uczenia zostanie zakończona, zazwyczaj potrzebne jest 5-7 dni, podczas których nie powinny być wprowadzane żadne istotne zmiany. ",[32,42135],{"alt":34,"src":42136},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage3-3.png"," Na wykresie widać fazę uczenia zaznaczoną żółtymi liniami. Wyniki w tym czasie były znacznie mniej stabilne. A zatem: ",[224,42139,42140],{},"unikaj modyfikowania kampanii, które dopiero wystartowały."," Poczekaj kilka dni, zanim wyciągniesz pochopne wnioski. Skuteczne kampanie na Facebooku wymagają sporo cierpliwości.",[12,42143,42145],{"id":42144},"_2-za-rzadkie-testowanie",[224,42146,42147],{},"2. Za rzadkie testowanie",[16,42149,42150,42151,42154,42155,42158,42159,947,42164],{},"W marketingu (nie tylko na Facebooku) rzadko można przyjąć jakąś teorię za pewnik bez przeprowadzenia odpowiednich testów. W przypadku kampanii Facebook Ads ",[224,42152,42153],{},"czasem nawet drobna zmiana może spowodować bardzo dużą poprawę skuteczności."," I chociaż często reklamodawcy zdają sobie z tego sprawę podczas tworzenia kampanii, to zupełnie zapominają o dalszych testach po upływie kilku tygodni. Niestety, ekosystem Facebooka ciągle się zmienia. Zmieniają się także jego użytkownicy i dlatego testy należy przeprowadzać regularnie. Nawet w sytuacji, gdy znajdziesz już swoje idealne kreacje oraz grupy odbiorców – ",[224,42156,42157],{},"sprawdzaj od czasu do czasu, czy nie jesteś w stanie znaleźć jeszcze lepszych."," Jeżeli zdajesz sobie sprawę z powagi sytuacji i przeprowadzasz testy regularnie, to pamiętaj również, aby nie wyciągać zbyt szybkich wniosków. Jeśli dwie kampanie wygenerowały po dwóch dniach odpowiednio 8 i 10 konwersji, to wcale nie oznacza, że druga kampania jest lepsza od pierwszej. Statystycznie rzecz biorąc, istnieje aż 31% szans, że kampania pierwsza jest lepsza. W ocenianiu statystycznej wartości przeprowadzanych testów może Ci pomóc narzędzie od Neila Patela: ",[182,42160,42163],{"href":42161,"rel":42162},"https:\u002F\u002Fneilpatel.com\u002Fab-testing-calculator\u002F",[349],"A\u002FB Testing Statistically Significant Calculator.",[32,42165],{"alt":34,"src":42166},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage1-4.png",[12,42168,42170],{"id":42169},"_3-zbyt-wąskaszeroka-grupa-docelowa",[224,42171,42172],{},"3. Zbyt wąska\u002Fszeroka grupa docelowa",[16,42174,42175,42176,42180,42181,42184,42185,42188],{},"Wielu początkujących reklamodawców jest zdumionych tym, jak szczegółowe potrafią być opcje targetowania ",[182,42177,42179],{"href":41906,"rel":42178},[349],"reklam na Facebooku."," Możliwości typu „Znajomi fanów piłki nożnej” czy „Osoby, które w ciągu najbliższych miesięcy obchodzą rocznicę” potrafią być przydatne w niektórych przypadkach. Zazwyczaj jednak opcje targetowania powinny być używane z umiarem. Bardzo często ",[224,42182,42183],{},"wystarczy wskazać kierunek algorytmom Facebooka"," poprzez pojedyncze zainteresowania, a z czasem magia optymalizacji wykona resztę pracy. Przy doborze zainteresowań i definiowania grupy docelowej pamiętaj jednak, aby utworzona grupa nie była ani zbyt wąska, ani zbyt szeroka. Zbyt wąska grupa docelowa sprawi, że koszt 1000 wyświetleń (CPM) może znacznie wzrosnąć. Dzieje się tak, ponieważ Facebook będzie miał wówczas problemy z dotarciem do idealnych odbiorców. Nie każda osoba, która zawiera się w grupie docelowej, codziennie odwiedza Facebooka. Poza tym, o uwagę Twoich odbiorców stara się wielu innych reklamodawców. Z kolei zbyt szeroka grupa może spowodować, że osoby znajdujące się w niej nie będą w ogóle zainteresowane tematyką Twoich reklam. Dlatego też warto unikać ogólnych tematów, którymi interesują się miliony użytkowników (np. Sport, Coca-Cola). ",[32,42186],{"alt":34,"src":42187},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage4-3.png"," Jaki rozmiar grupy odbiorców jest więc idealny? Ciężko jest odpowiedzieć jednoznacznie na to pytanie. Jest to uzależnione między innymi od celu reklamowego, budżetu na kampanię oraz rynku, na jakim działasz. Przykładowo, grupa 300,000 osób może być zbyt wąska w kampaniach na USA, ale całkiem dobrze sprawdzi się na rynku polskim. Dobrze jest kierować się podpowiedziami samego Facebooka, które możesz zobaczyć na screenie powyżej.",[12,42190,42192],{"id":42191},"_4-kanibalizacja-zestawów-reklam",[224,42193,42194],{},"4. Kanibalizacja zestawów reklam",[16,42196,42197,42198,42201],{},"Zacznijmy od tego, czym w ogóle jest ta cała kanibalizacja, i dlaczego tak strasznie brzmi? Straszne brzmienie jest w pełni uzasadnione, ponieważ to zjawisko może znacząco podnieść koszty wyświetlania Twoich reklam. Kanibalizacja występuje w momencie, kiedy grupy docelowe różnych zestawów reklam nakładają się na siebie. Innymi słowy: gdy część grupy odbiorców jest wspólna dla różnych zestawów reklam. Nakładanie się grup odbiorców możesz sprawdzić bezpośrednio w narzędziu „Grupy odbiorców”, wybierając opcję „pokaż nakładanie się grup odbiorców”. ",[32,42199],{"alt":34,"src":42200},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage2-4.png"," Poziom nakładania się grup na poziomie 0-15% nie powinien stanowić dużego problemu. Natomiast w przypadku wartości powyżej 15% koniecznie stosuj wykluczenia części wspólnych przynajmniej w jednym z zestawów reklam.",[12,42203,42205],{"id":42204},"_5-przesycenie-grupy-docelowej",[224,42206,42207],{},"5. Przesycenie grupy docelowej",[16,42209,42210,42211,42214,42215,42218],{},"Jeżeli kampania Facebook Ads przynosi świetne rezultaty, to logicznym kolejnym krokiem jest jej skalowanie, czyli stopniowe zwiększanie budżetu. Jednak z czasem może się zdarzyć, że powyżej pewnego poziomu, kampania przestanie być rentowna. Następnym krokiem jest zazwyczaj cofnięcie budżetu do poziomu, na którym wszystko grało, jednak niestety skuteczność kampanii nie zawsze powraca. Jedną z przyczyn takiej niekorzystnej sytuacji może być ",[224,42212,42213],{},"przesycenie grupy docelowej."," Oznacza to, że osoby, znajdujące się w grupie docelowej, widziały już Twoje reklamy wystarczająco wiele razy, aby przestały zwracać na nie uwagę. Możesz to zweryfikować poprzez metrykę ",[224,42216,42217],{},"“Częstotliwość”"," z poziomu menedżera reklam. Przesycenie grupy docelowej może również nastąpić naturalnie bez skalowania, po upływie odpowiednio długiego czasu. Najlepszą metodą walki z przesyceniem grupy jest zastosowanie świeżego podejścia. Innymi słowy: odśwież swoje kreacje reklamowe. Przetestuj nowe obrazy czy filmy i dobierz inne słowa, a Twoi odbiorcy na nowo będą czytać reklamy i klikać w linki. W przypadku przesycenia warto również dać szansę nowym grupom odbiorców. Może się zdarzyć, że pewna grupa osób z czasem przestaje być zainteresowana Twoimi ofertami.",[12,42220,42222],{"id":42221},"_6-bezpośrednia-sprzedaż-w-reklamie",[224,42223,42224],{},"6. Bezpośrednia sprzedaż w reklamie",[16,42226,42227],{},"Ten błąd jest zdecydowanie jednym z najcięższych, jakie początkujący reklamodawcy popełniają w kampaniach na Facebooku. Stosowanie mocnych, sprzedażowych komunikatów, które mają za zadanie naganiać klientów do zakupu, rzadko przynosi satysfakcjonujące rezultaty. W przypadku promocji na Facebooku najczęściej przybiera to formę przedstawiania wszystkich cech produktu oraz obowiązujących promocji już w tekście reklamy. A przecież zadaniem reklamy nie jest sprzedanie produktu, a jedynie przyciągnięcie uwagi oraz stworzenie odpowiedniej potrzeby. Dlatego w tekście reklamy nie należy informować potencjalnych klientów o darmowej wysyłce czy obowiązującej promocji, ani tym bardziej próbować cokolwiek sprzedawać. Od tego jest landing page. Zamiast tego, reklama powinna dawać jeden istotny powód, dla którego nie można przejść obok niej obojętnie. Może to być główna korzyść, jaką potencjalny klient otrzyma po zakupie produktu. Może to być również główny problem, który spędza sen z powiek klienta, wraz z informacją, że ten problem można rozwiązać.",[12,42229,42231],{"id":42230},"_7-niedopracowane-pozostałe-etapy-lejka",[224,42232,42233,42234],{},"7. Niedopracowane pozostałe ",[182,42235,42238],{"href":42236,"rel":42237},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fsegmentacja-bazy-odbiorcow-16-sposobow-z-szansa-na-sukces\u002F",[349],"etapy lejka",[16,42240,42241],{},"Kampanie na Facebooku nie są w stanie zastąpić całej ścieżki zakupowej klienta. Stanowią jedynie jej początek, dzięki czemu klient ponownie trafi na stronę internetową lub nawiąże kontakt z marką. Rola reklamy kończy się w momencie, w którym użytkownik w nią kliknie. Od tego momentu to, czy dojdzie do konwersji, czy nie, zależy od wielu innych czynników. Do takich czynników należą między innymi:",[51,42243,42244,42247,42250,42257,42260],{},[54,42245,42246],{},"design strony docelowej,",[54,42248,42249],{},"zdjęcia produktów,",[54,42251,42252,921],{},[182,42253,42256],{"href":42254,"rel":42255},"https:\u002F\u002Flinkhouse.pl\u002Fkoronawirus-a-marketing-przyklady-dzialan-marek\u002F",[349],"cena produktu",[54,42258,42259],{},"proces składania zamówienia,",[54,42261,42262],{},"zaufanie, jakie budzi dana marka.",[16,42264,42265,42266,42271,42272,42275],{},"Tak więc owszem, może się zdarzyć, że na pewnym etapie zawali reklama. Na przykład w momencie, kiedy mamy do czynienia z niskim wskaźnikiem CTR, prawdopodobnie oznacza to nieskuteczną kreację reklamową. Jeśli jednak kliknięć jest sporo, ale nie przynoszą one konwersji, to wina może leżeć już po stronie landing page’a czy ceny produktu. ",[182,42267,42270],{"href":42268,"rel":42269},"https:\u002F\u002Femeraldmedia.pl\u002Fpromocja-firmy-w-internecie\u002F",[349],"Promocja firmy w internecie"," to temat całościowy, który nie ogranicza się jedynie do marketingu i reklam na poszczególnych portalach. ",[224,42273,42274],{},"Jeżeli w całym mechanizmie dowolne elementy nie działają jak należy, to może wydawać się, że marketing nie przynosi zamierzonych rezultatów."," W rzeczywistości mierzenie rezultatów samych kampanii Facebook Ads można zwykle uprościć do dwóch najważniejszych parametrów, a każdemu z nich przypisać potencjalnych winowajców:",[51,42277,42278,42281],{},[54,42279,42280],{},"niski CTR może oznaczać kreację reklamową, która nie przykuwa uwagi lub nie zachęca do kliknięcia,",[54,42282,42283],{},"wysoki CPM może być spowodowany zbyt wąską grupą docelową lub niską jakością reklam.",[16,42285,42286,42287,42296,42297],{},"Z parametrów CPM i CTR wynika bezpośrednio koszt wyświetlania reklam użytkownikom oraz jaki procent z nich klika w reklamę – a zatem jaki jest koszt sprowadzania ruchu na stronę przez daną kampanię. ",[224,42288,42289,42290,42295],{},"Jeżeli te dwa parametry są słabe, to należy ",[182,42291,42294],{"href":42292,"rel":42293},"https:\u002F\u002Fwww.sotrender.com\u002Fblog\u002Fpl\u002F2021\u002F10\u002Fsotrender-ads-raporty-z-reklamy-na-facebooku\u002F",[349],"przyjrzeć się dokładnie reklamom",", przetestować inne warianty lub zmienić podejście."," Jeśli natomiast problemem jest konwersja na stronie lub występują trudności z domykaniem pozyskanych leadów, to istnieje spora szansa, że ",[224,42298,42299],{},"wina nie leży po stronie reklam.",[12,42301,42303],{"id":42302},"podsumowując",[224,42304,42305],{},"Podsumowując",[16,42307,42308],{},"Zbierając wszystkie powyższe błędy razem, można zrozumieć, dlaczego tak wielu reklamodawców nie jest przekonanych do marketingu na Facebooku. Popełnianie tych błędów powoduje, że kampanie nie przynoszą zamierzonych rezultatów, a poświęcony budżet znika. Unikając tych błędów można jednak odkryć prawdziwy potencjał kampanii Facebook Ads. Z tego artykułu możesz wyciągnąć kilka najważniejszych wniosków:",[51,42310,42311,42316,42319,42327],{},[54,42312,42313],{},[224,42314,42315],{},"nie ingeruj zbyt często w optymalizację kampanii,",[54,42317,42318],{},"daj algorytmom Facebooka trochę czasu na naukę,",[54,42320,42321,42322,921],{},"zadbaj o pozostałe etapy ",[182,42323,42326],{"href":42324,"rel":42325},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-wypromowac-sklep-internetowy\u002F",[349],"ścieżki sprzedażowej",[54,42328,42329],{},"ciągle testuj nowe pomysły i podejścia.",[16,42331,41850,42332],{},[182,42333,41855],{"href":41853,"rel":42334},[349],{"title":34,"searchDepth":190,"depth":190,"links":42336},[42337,42338,42339,42340,42341,42342,42343,42344,42346],{"id":42105,"depth":190,"text":42100},{"id":42123,"depth":190,"text":42126},{"id":42144,"depth":190,"text":42147},{"id":42169,"depth":190,"text":42172},{"id":42191,"depth":190,"text":42194},{"id":42204,"depth":190,"text":42207},{"id":42221,"depth":190,"text":42224},{"id":42230,"depth":190,"text":42345},"7. Niedopracowane pozostałe etapy lejka",{"id":42302,"depth":190,"text":42305},"2020-07-21","7 typowych błędów, przez które reklamy na Facebooku nie przynoszą rezultatów Czy Facebook sprzedaje? Czy Facebook już się „kończy”? Czy w 2020 roku nadal jest sens inwestowania swoich budż","\u002Fblog\u002Fimages\u002F7-typowych-bledow-przez-ktore-reklamy-na-facebooku-nie-przynosza-rezultatow.webp",{},"\u002Fblog\u002F7-typowych-bledow-przez-ktore-reklamy-na-facebooku-nie-przynosza-rezultatow",{"title":42100,"description":42348},"blog\u002F7-typowych-bledow-przez-ktore-reklamy-na-facebooku-nie-przynosza-rezultatow","zbodvtERRGq4gRczSGTbyLhd8jI9TsKwVzrdbgX543g",{"id":42356,"title":42357,"author":377,"body":42358,"category":852,"coverStyle":197,"date":42589,"description":42590,"excerpt":197,"extension":200,"image":42591,"meta":42592,"navigation":203,"path":42593,"readTime":4324,"seo":42594,"seoDescription":197,"stem":42595,"__hash__":42596},"blog\u002Fblog\u002Fmonitoring-stron.md","Monitoring Stron",{"type":9,"value":42359,"toc":42581},[42360,42371,42375,42384,42387,42401,42404,42407,42410,42413,42419,42422,42425,42430,42450,42454,42457,42462,42496,42499,42501,42504,42510,42513,42519,42521,42524,42534,42539,42542,42551,42556,42560,42574],[16,42361,42362],{},[224,42363,42364,42365,42370],{},"W panelu Linkhouse wprowadziliśmy zupełnie nową opcję: Monitoring Stron. W oddzielnej zakładce ",[182,42366,42369],{"href":42367,"rel":42368},"https:\u002F\u002Flinkhouse.pl\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow\u002F",[349],"Narzędzia"," otrzymujesz możliwość monitorowania aktywności swoich stron, a już niebawem znajdziesz tam inne przydatne funkcje.",[12,42372,42374],{"id":42373},"dla-kogo-jest-monitoring-stron","Dla kogo jest Monitoring Stron?",[16,42376,42377,42378,42383],{},"Dla każdego, kto posiada ",[182,42379,42382],{"href":42380,"rel":42381},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-przygotowac-domene-do-sprzedazy\u002F",[349],"stronę internetową",", niezależnie od jej rodzaju.",[16,42385,42386],{},"Monitoring Stron pozwala Ci na sprawdzenie czy:",[51,42388,42389,42392],{},[54,42390,42391],{},"strona działa",[54,42393,42394,42395,42400],{},"znajduje się na niej odpowiednia ",[182,42396,42399],{"href":42397,"rel":42398},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-repurposing-jak-odswiezyc-twoje-tresci\u002F",[349],"treść"," – czyli nie padła np. ofiarą włamania z podmianą treści",[16,42402,42403],{},"Monitoring Stron będzie pomocnym narzędziem szczególnie dla osób, które są odpowiedzialne za wiele stron.",[16,42405,42406],{},"W razie wykrycia problemu otrzymasz powiadomienie e-mail i sms. Miesięczny monitoring jednej strony to tylko 5 PLN netto.",[12,42408,42409],{"id":40426},"Jak działa Monitoring Stron?",[16,42411,42412],{},"Monitoring Stron dostępny jest z zakładki Narzędzia po zalogowaniu w panelu Linkhouse.",[16,42414,42415],{},[182,42416,42417],{"href":42417,"rel":42418},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Ftools\u002Fuptime-monitoring",[349],[16,42420,42421],{},"Aby dodać strony do monitoringu, kliknij w niebieski przycisk “Dodaj monitoring”.",[16,42423,42424],{},"Pojawi się pop-up z opcjami dodawania stron do monitoringu dostępności.",[16,42426,42427],{},[32,42428],{"alt":34,"src":42429},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage4-2-1024x204.png",[678,42431,42432,42438,42444],{},[54,42433,42434,42437],{},[224,42435,42436],{},"Dodaj monitoring manualnie"," – w tym etapie, możesz dodać strony do monitoringu dostępności w sposób manualny, uzupełniając ich adres w specjalnym polu. Nie musisz mieć dostępu do tych stron – możesz także monitorować strony konkurencji czy znajomych, jeśli chcesz 😉",[54,42439,42440,42443],{},[224,42441,42442],{},"Dodaj monitoring z zakładki Moje Strony –"," jeżeli masz już jakieś strony dodane w Linkhouse poprzez opcję “Moje Strony”, po kliknięciu w tę opcję pojawi się lista stron do dodania do monitoringu.",[54,42445,42446,42449],{},[224,42447,42448],{},"Dodaj monitoring z zakładki Projekty –"," jeżeli pewne strony są elementami Twoich Projektów w Linkhouse, w tym miejscu możesz dodać je do monitoringu zaledwie kilkoma kliknięciami, bez ręcznego uzupełniania informacji.",[12,42451,42453],{"id":42452},"dodawanie-strony-do-monitoringu-dostępności","Dodawanie strony do monitoringu dostępności",[16,42455,42456],{},"Poniżej znajdziesz podgląd widoku dodawania strony do monitoringu dostępności.",[16,42458,42459],{},[32,42460],{"alt":34,"src":42461},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage5-1-1024x463.png",[678,42463,42464,42467,42487,42490,42493],{},[54,42465,42466],{},"Sposób dodania stron: w tym przypadku dodajemy stronę do monitoringu manualnie.",[54,42468,42469,42470,42474,42475,42477,42480,42481,42483,42486],{},"Typ monitoringu: w ",[182,42471,377],{"href":42472,"rel":42473},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fszablony-wytycznych-kolejne-udogodnienie-w-panelu-linkhouse\u002F",[349]," dajemy Ci opcję monitoringu",[269,42476],{},[224,42478,42479],{},"– HTTPs – sprawdzaj, czy strona działa –"," monitorujemy dostępność strony dla Ciebie",[269,42482],{},[224,42484,42485],{},"– Szukaj wyrażenia na stronie –"," monitorujemy, czy dane wyrażenie pojawia się na stronie",[54,42488,42489],{},"Adres URL – adres żądanej strony z http:\u002F\u002F i https:\u002F\u002F",[54,42491,42492],{},"Nazwa własna – wewnętrzna nazwa danego monitoringu, dostępna w widoku Monitoringu Stron w Linkhouse",[54,42494,42495],{},"Powiadomienia – możesz wybrać powiadomienia e-mail lub sms w przypadku wystąpienia zdarzenia takiego jak utrata\u002Fprzywrócenie dostępności strony czy utrata\u002Fprzywrócenie widoczności danego wyrażenia",[16,42497,42498],{},"Po dodaniu wszystkich danych, pojawi się oddzielny monit po prawej stronie. Zawiera on listę dodanych monitoringów (możesz dodać kilka monitoringów po sobie, wtedy wszystkie zsumują się w tym oknie). Na tym etapie wybierasz także długość monitoringu – od 30 do 180 dni.",[12,42500,40456],{"id":40455},[16,42502,42503],{},"Po dodaniu i opłaceniu monitoringu strony, na liście monitorowanych stron w Twoim panelu pojawi się nowa pozycja.",[16,42505,42506,42509],{},[32,42507],{"alt":34,"src":42508},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage1-3-1024x115.png","Najważniejszą kwestią jest status: tutaj od razu otrzymasz informację na temat tego, czy dana strona działa, czy nie. Zobaczysz także historyczną dostępność danej strony – za ostatnie 24 godziny, 7 dni, 30 dni oraz od momentu dodania strony do Linkhouse (All) – ten wskaźnik może być bowiem większy niż 30 dni.",[16,42511,42512],{},"Możesz także edytować numer telefonu i e-mail do otrzymywania powiadomień.",[16,42514,42515,42518],{},[32,42516],{"alt":34,"src":42517},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage6-2-1024x400.png","Kliknięcie w “oko” daje Ci wgląd do szczegółów. Możesz tutaj zobaczyć, kiedy uruchomiono monitoring i kiedy strona przestała być dostępna. W każdej chwili możesz także wyeksportować dane do pliku XLS.",[12,42520,40469],{"id":40468},[16,42522,42523],{},"W panelu Linkhouse możesz także w łatwy sposób skonfigurować monitorowanie poszczególnych wyrażeń na wybranych przez Ciebie stronach.",[16,42525,42526,42529,42530,42533],{},[32,42527],{"alt":34,"src":42528},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage3-2-1024x249.png","Jeżeli wyrażenia ",[224,42531,42532],{},"Najlepsze usługi marketingowe w Katowicach"," nie zostanie znaleziona na danej stronie, otrzymamy powiadomienie\u002Fmonit w panelu. Monitoring można ustawić także w taki sposób, by to znalezienie wyrażenia, skutkowało wysłaniem powiadomienia.",[16,42535,42536],{},[224,42537,42538],{},"Możesz ustawić nielimitowany monitoring dla dowolnych stron i wyrażeń.",[16,42540,42541],{},"Dzięki tej opcji, w prosty sposób można zweryfikować, czy pożądane strony (np. zaplecza czy strony z treściami przez nas sponsorowanymi) posiadają odpowiednie wyrażenia. Ich brak może oznaczać przechwycenie strony, włamanie na stronę, czy po prostu niewywiązanie się z pewnej umowy.",[16,42543,42544,42545,1413,42548,284],{},"Obecność wyrażeń (lub jej brak) będzie odnotowana w panelu, w kolumnie Typ Monitoringu, zaznaczona ",[224,42546,42547],{},"V",[224,42549,42550],{},"X",[16,42552,42553],{},[32,42554],{"alt":34,"src":42555},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage2-3-1024x250.png",[12,42557,42559],{"id":42558},"ile-kosztuje-monitoring-w-panelu-linkhouse","Ile kosztuje monitoring w panelu Linkhouse?",[16,42561,42562,947,42565,42572],{},[224,42563,42564],{},"Miesięczny koszt jednego monitoringu to 5zł netto. Płatności dokonasz wyłącznie bezpośrednio z salda w Linkhouse. Pamiętaj zatem, żeby",[182,42566,42569],{"href":42567,"rel":42568},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Ffinances\u002Fbalance",[349],[224,42570,42571],{},"doładować konto",[224,42573,284],{},[16,42575,42576,42577,284],{},"Mamy nadzieję, że to kolejny udogodnienie w naszym panelu sprawi, że jeszcze skuteczniej będziecie realizować swoją ",[182,42578,42580],{"href":41624,"rel":42579},[349],"strategię marketingową",{"title":34,"searchDepth":190,"depth":190,"links":42582},[42583,42584,42585,42586,42587,42588],{"id":42373,"depth":190,"text":42374},{"id":40426,"depth":190,"text":42409},{"id":42452,"depth":190,"text":42453},{"id":40455,"depth":190,"text":40456},{"id":40468,"depth":190,"text":40469},{"id":42558,"depth":190,"text":42559},"2020-07-16","W panelu Linkhouse wprowadziliśmy zupełnie nową opcję: Monitoring Stron. W oddzielnej zakładce Narzędzia otrzymujesz możliwość monitorowania aktywności swoich stron, a już niebawem znajdziesz tam inne","\u002Fblog\u002Fimages\u002Fmonitoring-stron.webp",{},"\u002Fblog\u002Fmonitoring-stron",{"title":42357,"description":42590},"blog\u002Fmonitoring-stron","ZV0bJ21-xPFMUgcVmYcjd5miRnCPRVYMJSteW3-rj0g",{"id":42598,"title":42599,"author":377,"body":42600,"category":11600,"coverStyle":197,"date":42811,"description":42812,"excerpt":197,"extension":200,"image":42813,"meta":42814,"navigation":203,"path":42815,"readTime":205,"seo":42816,"seoDescription":197,"stem":42817,"__hash__":42818},"blog\u002Fblog\u002Freklama-sklepu-internetowego-w-google-co-i-jak.md","Reklama sklepu internetowego w Google — co i jak?",{"type":9,"value":42601,"toc":42806},[42602,42612,42615,42621,42626,42629,42637,42643,42646,42649,42656,42659,42662,42669,42672,42675,42686,42689,42692,42695,42701,42706,42714,42717,42722,42725,42730,42733,42738,42741,42747,42756,42759,42783,42786,42789,42803],[16,42603,42604],{},[224,42605,42606,42607,42611],{},"Google jest najpotężniejszą wyszukiwarką, z której korzystają miliardy osób na całym świecie. Tkwi w niej ogromny potencjał, dlatego ",[182,42608,42610],{"href":41624,"rel":42609},[349],"sklepy internetowe"," dążą do zajmowania najwyższych pozycji – zarówno w wynikach wyszukiwania, jak i wśród linków sponsorowanych. I Ty prowadzisz sprzedaż wysyłkową? Reklama sklepu internetowego w Google to temat, którym powinieneś się zainteresować.",[16,42613,42614],{},"Statystyki pokazują, że z wyszukiwarki Google korzysta ponad 97% internautów. Dlatego właścicielom internetowych biznesów powinno zależeć na widoczności w tej wyszukiwarce. Nie bez powodu mówi się przecież, że jeśli nie ma Cię w Google, to nie istniejesz. Nie liczy się jednak „byle jaka” obecność – chodzi o widoczność w TOP 10 wyników wyszukiwania i to na frazy, które mogą realnie zamienić się w konwersje. Doświadczenie wskazuje na to, że większość internautów ogranicza się wyłącznie do przejrzenia stron znajdujących się na pierwszej stronie wyników wyszukiwania. Musisz więc tam dotrzeć – a z pomocą przychodzi reklama sklepu internetowego w Google.",[12,42616,42618],{"id":42617},"płatna-reklama-sklepu-internetowego-w-google-poznaj-możliwości",[224,42619,42620],{},"Płatna reklama sklepu internetowego w Google – poznaj możliwości",[16,42622,42623],{},[32,42624],{"alt":34,"src":42625},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage1-2.png",[16,42627,42628],{},"Google daje spore możliwości promowania sklepu w Internecie. Dzięki temu, każdy może dopasować konkretne narzędzie do indywidualnych potrzeb, oczekiwań, a także dostępnego budżetu.",[16,42630,42631,42636],{},[182,42632,42635],{"href":42633,"rel":42634},"https:\u002F\u002Fverseo.pl\u002Fgoogle-adwords-co-to-jest\u002F",[349],"Google Ads"," to płatna reklama sklepu internetowego, która uwzględnia różne typy kampanii. Są to reklamy tekstowe, graficzne, wideo, produktowe. Można je dobrać adekwatnie do swoich potrzeb oraz upodobań grupy docelowej. ",[51,42638,42639],{},[54,42640,42641],{},[949,42642,24870],{},[16,42644,42645],{},"Linki sponsorowane to płatna reklama, która pojawia się w wyszukiwarce powyżej wyników organicznych – po wpisaniu słowa kluczowego określonego przez użytkownika. Zwiększa to szansę na kliknięcie w link sponsorowany, który przeniesie do sklepu internetowego.",[16,42647,42648],{},"Taka forma reklamy świetnie sprawdza się do promowania nowo powstałych e-sklepów, które na razie nie mają szans na zdobycie bardzo wysokich pozycji w wynikach organicznych. Jest szybka, elastyczna i bardzo mierzalna.",[51,42650,42651],{},[54,42652,42653],{},[949,42654,42655],{},"Kampanie banerowe",[16,42657,42658],{},"Kampanie banerowe pozwalają na dotarcie do potencjalnych klientów, którzy korzystają z serwisów zewnętrznych. Reklama sklepu internetowego wyświetla się w portalach współpracujących z Google Ads. Wówczas użytkownik widzi reklamę w formie graficznej – klikając w nią, zostaje przeniesiony do sklepu internetowego.",[16,42660,42661],{},"Tego rodzaju reklama sklepu internetowego w Google wyróżnia się dość dużą skutecznością – szczególnie, jeśli właściciel sklepu wybierze wariant wykorzystujący tzw. remarketing. ",[51,42663,42664],{},[54,42665,42666],{},[949,42667,42668],{},"Google Shopping",[16,42670,42671],{},"Google Shopping to ciekawa reklama sklepu internetowego w Google, która pozwala na skrócenie drogi od konkretnego produktu do potencjalnego klienta. ",[16,42673,42674],{},"Narzędzie przypomina nieco płatny katalog produktów, którego działanie jest podobne do funkcjonowania porównywarek cenowych. Po wpisaniu przez użytkownika nazwy konkretnego produktu, w specjalnym boxie wyświetla się dany towar w formie zdjęcia wraz z ceną i odnośnikiem do sklepu. ",[51,42676,42677],{},[54,42678,42679],{},[182,42680,42683],{"href":42681,"rel":42682},"https:\u002F\u002Flinkhouse.pl\u002Fnajlepsze-darmowe-programy-do-obrobki-video-3-kategorie-12-propozycji\u002F",[349],[949,42684,42685],{},"Reklama wideo",[16,42687,42688],{},"Serwis YouTube jest częścią Google i również tam mogą wyświetlać się płatne reklamy. Biorąc pod uwagę, że z tego serwisu wideo korzysta ponad 1 mld użytkowników, masz spore szanse na dotarcie do potencjalnych klientów.",[16,42690,42691],{},"Reklama na YouTube może przyjąć kilka form: TrueView In-Stream (reklama wyświetlana przed materiałem docelowym) czy np. True View Discovery (reklama wyświetlana obok filmów np. w wynikach wyszukiwania).",[16,42693,42694],{},"Reklama wideo niesie wiele korzyści, jednak największą przeszkodą może być brak filmu będącego podstawą tej formy promocji. Na szczęście możesz wykorzystywać coraz lepsze narzędzia internetowe do tworzenia prostych, ale jednocześnie ciekawych materiałów.",[12,42696,42698],{"id":42697},"ile-kosztuje-reklama-sklepu-w-google",[224,42699,42700],{},"Ile kosztuje reklama sklepu w Google?",[16,42702,42703],{},[32,42704],{"alt":34,"src":42705},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage2-2.png",[16,42707,42708,42709,42713],{},"Trudno jednoznacznie odpowiedzieć na pytanie o to, ile kosztuje reklama ",[182,42710,41626],{"href":42711,"rel":42712},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fsklep-na-facebooku-aktualna-instrukcja\u002F",[349]," w Google. Wiele zależy od typu kampanii, czasu jej trwania, konkurencyjności słów kluczowych itp. Warto jednak podkreślić, że każde narzędzie cechuje ogromna elastyczność – koszt można dostosować do dostępnych środków, dzięki czemu inwestycja nie przekroczy założonego budżetu.",[16,42715,42716],{},"Jeśli chodzi o płatną reklamę w Google, elastyczność widoczna jest również w odniesieniu do formy rozliczenia. Poniżej prezentujemy kilka wybranych modeli płatności. ",[51,42718,42719],{},[54,42720,42721],{},"CPC ",[16,42723,42724],{},"Oznacza koszt za kliknięcie – opłata pobierana jest wówczas, gdy użytkownik kliknie w reklamę. Cena uzależniona jest m.in. od stawek konkurencyjnych reklam.",[51,42726,42727],{},[54,42728,42729],{},"CPA ",[16,42731,42732],{},"Oznacza koszt wykonania akcji. Tutaj trzeba określić maksymalny koszt, jaki właściciel sklepu może przeznaczyć na uzyskanie konwersji. ",[51,42734,42735],{},[54,42736,42737],{},"CPV ",[16,42739,42740],{},"Oznacza koszt obejrzenia materiału reklamowego. W przypadku reklam In-Stream opłata jest pobierana, gdy użytkownik obejrzy 30 sekund filmu lub obejrzy cały film (jeśli trwa krócej). ",[12,42742,42744],{"id":42743},"reklama-sklepu-internetowego-w-google-zadbaj-o-wysoką-pozycję-w-wyszukiwarce",[224,42745,42746],{},"Reklama sklepu internetowego w Google – zadbaj o wysoką pozycję w wyszukiwarce",[16,42748,42749,42750,42755],{},"Reklama sklepu internetowego to nie tylko Google Ads. Jako właściciel e-sklepu możesz skorzystać z bezpłatnych form, do których zalicza się obecność w organicznych wynikach wyszukiwania. Sztuką jednak jest nie sama obecność na dowolnej pozycji, ale dotarcia do TOP 10 i to na odpowiednie frazy skomponowane z baczeniem na Twój budżet i cele. W osiągnięciu tego złotego środka pomaga ",[182,42751,42754],{"href":42752,"rel":42753},"https:\u002F\u002Fverseo.pl\u002Foferta\u002Fpozycjonowanie\u002Fpozycjonowanie-sklepow-internetowych\u002F",[349],"pozycjonowanie sklepu internetowego",". Jest to proces długotrwały i czasochłonny, dlatego na rezultaty nierzadko trzeba czekać miesiącami. Warto jednak pamiętać, że długofalowo, jest to najtańsza metoda pozyskiwania nowych klientów. Jeżeli zatem dysponujesz odpowiednimi środkami, wówczas warto połączyć reklamę Google Ads z procesem pozycjonowania sklepu internetowego.",[16,42757,42758],{},"Pozycjonowanie powinno rozpocząć się od dokładnej optymalizacji sklepu, które obejmuje m.in. metatagi, opisy kategorii, opisy produktów, pozostałe treści. Wymaga to sporej wiedzy, dlatego w tej kwestii warto zdać się na doświadczenie ekspertów. W ramach współpracy mogą zaproponować np.:",[51,42760,42761,42764,42767,42770,42773,42780],{},[54,42762,42763],{},"przeprowadzenie audytu treści i linków,",[54,42765,42766],{},"wykonanie przekierowań, aby strona była dostępna pod jednym adresem,",[54,42768,42769],{},"usunięcie duplikatów treści i przygotowanie nowych tekstów,",[54,42771,42772],{},"dodanie kolejnych podstron,",[54,42774,42775,42776,921],{},"dostarczenie ",[182,42777,42779],{"href":38065,"rel":42778},[349],"wartościowych linków",[54,42781,42782],{},"optymalizację kodu strony.",[16,42784,42785],{},"Ponadto, eksperci codziennie monitorują pozycje na wybrane słowa kluczowe i – w zależności od potrzeb – zmieniają prowadzone działania. Wszystko po to, aby sklep internetowy trafił na możliwie wysokie pozycje w wynikach wyszukiwania. ",[16,42787,42788],{},"Reklama sklepu internetowego w Google to korzystne rozwiązanie, dzięki któremu:",[51,42790,42791,42800],{},[54,42792,42793,42794,42799],{},"zwiększysz ",[182,42795,42798],{"href":42796,"rel":42797},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F10-pomyslow-jak-reklamowac-firme-lokalnie-wykorzystujac-facebooka\u002F",[349],"zasięg"," i reputację swojego biznesu,",[54,42801,42802],{},"wzmocnisz świadomość marki.",[16,42804,42805],{},"Jeśli dobrze rozplanujesz kampanię, wówczas zwiększysz szansę na zwiększenie sprzedaży lub osiągnięcie innego celu biznesowego.",{"title":34,"searchDepth":190,"depth":190,"links":42807},[42808,42809,42810],{"id":42617,"depth":190,"text":42620},{"id":42697,"depth":190,"text":42700},{"id":42743,"depth":190,"text":42746},"2020-07-13","Google jest najpotężniejszą wyszukiwarką, z której korzystają miliardy osób na całym świecie. Tkwi w niej ogromny potencjał, dlatego sklepy internetowe dążą do zajmowania najwyższych pozycji – z","\u002Fblog\u002Fimages\u002Freklama-sklepu-internetowego-w-google-co-i-jak.webp",{},"\u002Fblog\u002Freklama-sklepu-internetowego-w-google-co-i-jak",{"title":42599,"description":42812},"blog\u002Freklama-sklepu-internetowego-w-google-co-i-jak","Gy5U1h5jgLerUmYZGTGa4BdNjBgirJaOCRxLwcx3QLQ",{"id":42820,"title":42821,"author":377,"body":42822,"category":11600,"coverStyle":197,"date":42937,"description":42938,"excerpt":197,"extension":200,"image":42939,"meta":42940,"navigation":203,"path":42941,"readTime":4324,"seo":42942,"seoDescription":197,"stem":42943,"__hash__":42944},"blog\u002Fblog\u002Fjak-wykorzystac-marketing-szeptany-w-promocji-e-commerce.md","Jak wyko­rzy­stać mar­ke­ting szep­tany w pro­mo­cji e-com­merce?",{"type":9,"value":42823,"toc":42931},[42824,42829,42833,42842,42851,42855,42868,42872,42875,42907,42916,42919,42928],[16,42825,42826,227],{},[224,42827,42828],{},"Mar­ke­ting szep­tany czyli ina­czej buzz mar­ke­ting lub WoMM opiera się na dys­ku­sji i prze­ka­zy­wa­niu infor­ma­cji dalej. Wdrażając mar­ke­ting szep­tany można wiele zyskać, zwłasz­cza jeśli dzia­łasz w branży e-com­merce. Jest to taki rodzaj mar­ke­tingu, który w prze­ci­wień­stwie do reklam np. w wyszu­ki­warce nie nakła­nia użyt­kow­nika w spo­sób bez­po­średni do kupna.",[12,42830,42832],{"id":42831},"marketing-szeptany-plus-e-commerce-połączenie-idealne","Mar­ke­ting szep­tany plus e-com­merce- połą­cze­nie ide­alne?",[16,42834,42835,42836,42841],{},"Celem buzz mar­ke­tingu jest wywo­ła­nie szumu wokół danego pro­duktu czy firmy. Czę­sto powta­rzana w dys­ku­sji marka zapi­sze się w pamięci użyt­kow­ni­ków. Dzięki temu zbu­du­jesz także jej pozy­tywny wize­ru­nek. ",[182,42837,42840],{"href":42838,"rel":42839},"http:\u002F\u002Finteraktywnie.com\u002Fpublic\u002Fupload\u002Fdata\u002F03\u002F52\u002F35246_raport_marketing_szeptany.pdf",[349],"Reko­men­da­cje zna­jo­mych i opi­nie inter­nau­tów"," to dwa naj­bar­dziej zaufane źró­dła opi­nii o pro­duk­tach. Warto wyko­rzy­stać ten poten­cjał. Mar­ke­ting szep­tany to jeden z naj­mniej kosz­tow­nych spo­so­bów na wypro­mo­wa­nie marki. Jest on bar­dzo uni­wer­salny i można uży­wać go w zasa­dzie w każ­dej branży. ",[16,42843,42844,42845,42850],{},"Buzz mar­ke­ting bar­dzo dobrze buduje zaan­ga­żo­wa­nie spo­łeczne. Nie musisz ogra­ni­czać się do jed­nego kanału. Grupy na Face­bo­oku, fora inter­ne­towe czy blogi bran­żowe – wszyst­kie dzia­ła­nia możesz pro­wa­dzić jed­no­cze­śnie jed­nak należy je mode­ro­wać na bie­żąco. Warto zacząć od pod­sta­wo­wego zało­że­nia mar­ke­tingu czyli zapre­zen­to­wa­nia (lub wykre­owa­nia) pro­blemu na który Twoja firma ma roz­wią­za­nie. Dopiero póź­niej zadbać o to aby wszyst­kie zalety pro­duktu zostały ",[182,42846,42849],{"href":42847,"rel":42848},"https:\u002F\u002Flinkhouse.pl\u002Fjak-napisac-artykul-ekspercki\u002F",[349],"odpowiednio przed­sta­wione",". Nie należy zapo­mi­nać także o tym, że buzz mar­ke­ting, tak jak każde roz­wią­za­nie pro­mo­cyjne musi być etyczny. Sku­pia­nie się na wadach konkurentów czy podawa­nie nie­praw­dzi­wych infor­ma­cji na ich temat to nie są zacho­wa­nia, które przy­cią­gną klien­tów do Two­jej firmy. ",[12,42852,42854],{"id":42853},"marketing-szeptany-czego-nie-robić","Mar­ke­ting szep­tany – czego nie robić?",[16,42856,42857,42858,42861,42862,42867],{},"Z bie­giem czasu Inter­nauci są coraz bar­dziej wyczu­leni na punk­cie wia­ry­god­no­ści i praw­dzi­wo­ści tre­ści w sieci. Aby Twój mar­ke­ting był jak naj­bar­dziej sku­teczny nie należy wychwa­lać Two­jej marki\u002Fpro­duktu od samego początku kampanii oraz nie­ustan­nie w jej trakcie. Najl­epsze będą tre­ści neu­tralne lub o lekko pozy­tywnym zabar­wie­niu. Muszą one wyglą­dać natu­ral­nie a nie cza­rujmy się– nagłe zachwa­la­nie jed­nego pro­duktu na wielu forach czy kilku kon­tach w ",[182,42859,41908],{"href":4914,"rel":42860},[349]," nie jest zbyt naturalne i wia­ry­god­nie. Ważny jest też język – swobodny, niezbyt oficjalny. Naj­lep­sze będzie deli­katne wtrą­ce­nie na temat marki w cza­sie dys­ku­sji lub pojedynczy post raz na jakiś czas. To da lep­sze wyniki niż cią­głe zachęcanie do zakupu i przed­sta­wia­nie ofi­cjal­nych ",[182,42863,42866],{"href":42864,"rel":42865},"https:\u002F\u002Flinkhouse.pl\u002Fstatystyki-linkowania-z-927-artykulow-sponsorowanych\u002F",[349],"sta­ty­styk"," mówiących o wyższości Twojego produktu nad innymi. Jeśli wybie­rasz influ­en­cera, który ma wzbu­dzić buzz, wybierz takiego, który będzie spójny z wize­run­kiem Two­jej marki oraz będzie powią­zany z branżą w której działasz. Influ­en­cerka z branży beauty, która nagle zachwala na swoim instagramowym kon­cie akce­so­ria samo­cho­dowe nie będzie zbyt wia­ry­godna. ",[12,42869,42871],{"id":42870},"rodzaje-buzz-marketingu","Rodzaje buzz mar­ke­tingu",[16,42873,42874],{},"Mar­ke­ting szep­tany może przy­bie­rać różne formy, oto kilka naj­po­pu­lar­niej­szych rodza­jów, które mogą przy­dać Ci się w branży e-com­merce. ",[678,42876,42877,42883,42889,42895,42901],{},[54,42878,42879,42882],{},[224,42880,42881],{},"Casual mar­ke­ting"," – jest to rów­no­le­gła promocja zarówno pro­duktu\u002Fusługi jak i dzia­łań nie­zwią­za­nych z głów­nym celem pro­mo­cji np. pro­mo­wa­nie zdro­wego trybu życia przez orga­ni­zację kon­kursu insta­gra­mowego na pro­filu firmy cate­rin­go­wej. ",[54,42884,42885,42888],{},[224,42886,42887],{},"Pro­duct seeding"," – udo­stęp­nie­nia pro­duk­tów lide­rom opi­nii, któ­rzy następnie przed­sta­wiają swoją opi­nię w sieci na swo­ich mediach spo­łecz­no­ścio­wych. Dobór influ­en­ce­ró­w\u002Fblo­ge­ró­w\u002Fvlo­ge­rów nie może być przy­pad­kowy gdyż grupa doce­lowa kon­kret­nego lidera opi­nii powinna pokry­wać się z grupą doce­lową firmy. ",[54,42890,42891,42894],{},[224,42892,42893],{},"Trend­set­ting"," – pro­mo­wa­nie mody na daną markę lub pro­dukt. Bazuje na budo­wa­niu chęci naśla­dow­nic­twa wśród spo­łe­czeń­stwa. Bar­dzo czę­sto wyko­rzy­stuje się w tym celu wize­runki zna­nych osób, mają­cych ugrun­to­waną i pozy­tywną opi­nię wśród spo­łe­czeń­stwa. ",[54,42896,42897,42900],{},[224,42898,42899],{},"Cause mar­ke­ting"," – opiera się na wspie­ra­niu kwe­stii waż­nych spo­łecz­nie dla grup doce­lo­wych odbior­ców. Ma to na celu zbu­do­wa­nie auto­ry­tetu marki oraz pozy­ska­nie sym­pa­tii i zaufa­nia wśród odbior­ców. ",[54,42902,42903,42906],{},[224,42904,42905],{},"Com­mu­nity mar­ke­ting"," – pro­mo­wa­nie pro­duktu lub marki odbywa się poprzez udzie­la­nie się na gru­pach, forach itp. związanych z konkretną branżą.",[16,42908,42909,42910,42915],{},"Nie­za­leż­nie od tego, który rodzaj buzz mar­ke­tingu wybie­rzesz należy pamię­tać o jed­nym – stra­te­gia ",[182,42911,42914],{"href":42912,"rel":42913},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnarzedzia-e-commerce-marketing\u002F",[349],"mar­ke­tingu"," musi być two­rzona indy­wi­du­al­nie dla każ­dej firmy. Powinna być kre­owana pod kon­kretną firmę i kon­kretną branżę. Stra­te­gie kopiuj-wklej lub nie­prze­my­ślane dzia­ła­nia mogą przy­nieść wię­cej szkody niż pożytku. ",[12,42917,42918],{"id":817},"Pod­su­mo­wa­nie ",[16,42920,42921,42922,42927],{},"Mar­ke­ting szep­tany to dobry pomysł, zwłasz­cza jeżeli Twój ",[182,42923,42926],{"href":42924,"rel":42925},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-to-krol-10-sposobow-promocji-contentu\u002F",[349],"budżet"," jest ogra­ni­czony. Ma on bar­dzo dobrą sku­tecz­ność w porów­na­niu do nakła­dów finan­so­wych jakich wymaga. Jeżeli chcesz zain­we­sto­wać we współ­pracę z influ­en­cerami lub zna­nymi autorytetami, pamię­taj o ich roz­waż­nym dobo­rze. Niestety ta opcja wymaga większego zaplecza finansowego.",[16,42929,42930],{},"Mamy nadzieję, że powyższy tekst pomógł Ci w zrozumieniu jak buzz marketing może pomóc w promocji e-commerce. Dobrze zaplanowana strategia marketingu szeptanego na pewno pomoże Ci w promocji Twojej marki, niezależnie od branży w jakiej działasz.",{"title":34,"searchDepth":190,"depth":190,"links":42932},[42933,42934,42935,42936],{"id":42831,"depth":190,"text":42832},{"id":42853,"depth":190,"text":42854},{"id":42870,"depth":190,"text":42871},{"id":817,"depth":190,"text":42918},"2020-07-11","Mar­ke­ting szep­tany czyli ina­czej buzz mar­ke­ting lub WoMM opiera się na dys­ku­sji i prze­ka­zy­wa­niu infor­ma­cji dalej. Wdrażając mar­ke­ting szep­tany można wiele zyskać, zwłasz­cza jeśli dzi","\u002Fblog\u002Fimages\u002Fjak-wykorzystac-marketing-szeptany-w-promocji-e-commerce.webp",{},"\u002Fblog\u002Fjak-wykorzystac-marketing-szeptany-w-promocji-e-commerce",{"title":42821,"description":42938},"blog\u002Fjak-wykorzystac-marketing-szeptany-w-promocji-e-commerce","mtHz22mkoJ3CCwD08BbtMVhIqFoFeU8UobzsucNV778",{"id":42946,"title":42947,"author":377,"body":42948,"category":24698,"coverStyle":197,"date":43043,"description":43044,"excerpt":197,"extension":200,"image":43045,"meta":43046,"navigation":203,"path":43047,"readTime":858,"seo":43048,"seoDescription":197,"stem":43049,"__hash__":43050},"blog\u002Fblog\u002Fjak-wykorzystac-content-marketing-w-promocji-branzy-kosmetycznej.md","Branża kosmetyczna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":42949,"toc":43035},[42950,42960,42964,42967,42970,42974,42986,42990,42998,43001,43005,43014,43019,43030,43032],[16,42951,42952],{},[224,42953,42954,42955,42959],{},"Kosme­tyki to jedne z tych pro­duk­tów, które kupu­jemy zmy­słami. Patrzymy na nie i wyobra­żamy sobie jak ubo­gacą nasz maki­jaż czy też pie­lę­gna­cję. Podob­nie jest per­fu­mami, nie kupimy per­fum któ­rych zapach nam się nie spodoba. Mar­ke­ting tego typu pro­duk­tów musi róż­nić się od mar­ke­tingu np. branży meblar­skiej. Zwłasz­cza jeśli cho­dzi o ",[182,42956,42958],{"href":5111,"rel":42957},[349],"con­tent mar­ke­ting",". Jeżeli chcesz się dowie­dzieć jak two­rzyć con­tent w branży kosme­tycz­nej, który pobu­dzi zmy­sły odbiorcy, czy­taj dalej!",[12,42961,42963],{"id":42962},"sensualizm-czyli-stwórz-historię-wpływającą-na-zmysły","Sensualizm czyli stwórz historię wpływającą na zmysły",[16,42965,42966],{},"Jak prze­czy­ta­łeś powy­żej, zmy­sły odgry­wają dużą rolę przy zaku­pie kosme­ty­ków. Warto to wyko­rzy­stać two­rząc con­tent. Codzienne życie, sprawy z któ­rymi mie­rzy się każdy z nas to wręcz ide­alny plan na sto­ry­tel­ling. Jed­nak pamię­taj żeby nie prze­sa­dzić. Baśniowy motyw się tu raczej nie spraw­dzi. Swo­bodna nar­ra­cja oraz przed­sta­wie­nie kosme­tyku jako reme­dium lub boha­tera który wybawi odbior­ców od codzien­nych pro­ble­mów z któ­rymi się mie­rzą. Oto prze­pis na suk­ces. Przy­kład? Szam­pon prze­ciw­łu­pie­żowy, który niczym super­bo­ha­ter uwolni od nawra­ca­ją­cego łupieżu i poczu­cia wstydu z powodu bia­łych śla­dów na ciem­nych ubra­niach. Pro­ste, ale jak sku­teczne!",[16,42968,42969],{},"Con­tent jest nie­zwy­kle ważny przy zaku­pach przez Inter­net. Klienci lubią testo­wać kosme­tyki na wła­snej skó­rze. Pod­czas zaku­pów online są pozba­wieni tej moż­li­wo­ści. Dla­tego to wła­śnie wszel­kie publi­ka­cje od blog postów po opisy pro­duk­tów powinny zadzia­łać na ich zmy­sły i wyobraź­nię. Im lepiej zadzia­łają tym więk­sze praw­do­po­do­bień­stwo, że klient dokona zakupu.",[12,42971,42973],{"id":42972},"pokaż-produkty-w-akcji","Pokaż produkty w akcji ",[16,42975,42976,42977,42982,42983,227],{},"Jeśli two­rzysz blog posta o kon­kret­nych produktach lub piszesz con­tent na social media, dodaj do tek­stu zdję­cie z „życia wzięte”. ",[182,42978,42981],{"href":42979,"rel":42980},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F11-najlepszych-darmowych-stockow\u002F",[349],"Stoc­kowe gra­fiki"," może są ładne i este­tyczne ale to wła­śnie te praw­dziwe zdjęcia dodają war­to­ści opu­bli­ko­wa­nym tre­ściom. Czemu? Sta­no­wią spo­łeczny dowód słusz­no­ści. Udo­wad­niają, że pro­dukty są uży­wane przez „zwy­kłych ludzi”, poka­zują, że te pro­dukty to nie tylko rekla­mo­wane w sieci nowo­ści, ale także praw­dziwe kosme­tyki któ­rych uży­wają praw­dziwi ludzi i które naprawdę dzia­łają. Bar­dzo dobrym pomy­słem jest User Gene­ra­ted Con­tent. To jesz­cze bar­dziej podnie­sie war­tość i jesz­cze bar­dziej przy­bliży odbiorcę do pro­duk­tów. Nic tak nie nakłoni do kupna jak zdjęcie innego użytkownika. W przy­padku szmi­nek gdy odbiorca zoba­czy taki con­tent w gło­wie poja­wia się myśl: ",[949,42984,42985],{},"Skoro tej pomadki używa dziew­czyna taka jak ja (nie piękna modelka czy influ­en­cerka) i wygląda w niej obłęd­nie to ja też chcę mieć tą pomadkę!",[12,42987,42989],{"id":42988},"dobierz-content-do-odbiorców","Dobierz content do odbiorców ",[16,42991,42992,42993,42997],{},"Two­rząc con­tent skup się nie tylko na tym jak opi­sać kon­kretny pro­dukt, ale także do kogo skie­ro­wany będzie tekst który piszesz. Po pierw­sze – ",[182,42994,42996],{"href":39531,"rel":42995},[349],"język."," Jeżeli two­rzysz post, o kosme­ty­kach dla nasto­la­tek, oficjalny i gór­no­lotny język się nie spraw­dzi. Tekst musi brzmieć pro­sto, tak jakby dziew­czyny roz­ma­wiały ze swoją rówieśniczką. Nato­miast jeśli two­rzysz tre­ści, o kosme­ty­kach pie­lę­gna­cyj­nych dla Pań 60+ nawią­za­nia to cele­bry­tów czy też zbyt zbyt swo­bodny język odstra­szą czy­tel­niczki. Tekst musi mieć pro­fe­sjo­nal­nych, ale też nie­zbyt ofi­cjalny wydźwięk. Należy zna­leźć złoty śro­dek.",[16,42999,43000],{},"W branży kosmetycznej bar­dzo czę­sto spo­ty­kane są tek­sty kie­ro­wane tylko do kobiet. Oczy­wi­ście są pro­dukty, któ­re przeznaczone są dla nich, jed­nak warto pamię­tać, że coraz wię­cej męż­czyzn korzy­sta z pro­duk­tów do maki­jażu czy też kosme­ty­ków pie­lę­gna­cyj­nych. Nie należy ich pomi­jać w komu­ni­ka­cji. Dobrym podej­ściem jest także zało­że­nie, że męż­czyzna może chcieć kupić dany pro­dukt swo­jej kobie­cie. Wtedy, czy­tając dany tekst będzie czuł się nie­swojo gdy wszyst­kie cza­sow­niki będa miały formę żeń­ską. W okolicach Świąt Bożego Naro­dze­nia czy Walen­ty­nek warto napi­sać tekst pro­mu­jący krem dla kobiet ale skie­ro­wany do Panów.",[12,43002,43004],{"id":43003},"content-marketing-first","Content Marketing First ",[16,43006,43007,43008,43013],{},"Jest to zasada, którą bar­dzo dobrze wykorzy­stała zało­ży­cielka zna­nej na całym świe­cie marki kosme­tycz­nej Glos­sier. Polega ona na uprzednim zainteresowaniu klientów contentem a następnie zaprezentowaniu im produktów\u002Fusług. Por­tal „Into The Gloss” powstał przed pre­mierą samej marki Glos­sier i zdo­był wielu fanów. Dzięki temu gdy pro­dukty poja­wiły się na por­talu, dotarły tym samym do ogrom­nej grupy czy­tel­ni­ków „Into The Gloss”. Obec­nie pro­dukty Glos­sier regu­lar­nie poja­wiają się na stro­nie nie tylko jako główni boha­te­ro­wie tek­stów ale także jako pro­dukty, z któ­rych korzy­stają goście gosz­czący w wywia­dach, pro­dukty uży­wane pod­czas sesji zdję­cio­wych itp. Podob­nie było z Insta­gra­mem, zanim marka zaczęła publi­ko­wać tre­ści komer­cyjne na kon­cie ",[182,43009,43012],{"href":43010,"rel":43011},"https:\u002F\u002Fwww.instagram.com\u002Fglossier\u002F",[349],"@glos­sier"," poja­wiło się tam ponad sto wpi­sów two­rzących estetyczną tablicę inspi­ra­cyjną, odzwier­cie­dla­jącą ducha marki. W momen­cie pre­miery kosme­ty­ków konto obser­wo­wało kil­ka­na­ście tysięcy Insta­gra­mo­wi­czów. Obec­nie jest to bli­sko trzy miliony osób. Takie podejście popłaca i to jak widzisz bardzo dobrze.",[12,43015,43016],{"id":2168},[182,43017,2169],{"href":5156,"rel":43018},[349],[16,43020,43021,43022,43025,43026,43029],{},"Gdy pada hasło content większość z nas myśli o tekstach lub artykułach. ",[182,43023,2169],{"href":5156,"rel":43024},[349]," mogą bardzo pomóc w rozpoznawalności Twojej marki. To bardzo dobra szansa na zwiększenie jej widoczności w Google, a co za tym na większy ruch na Twojej stronie. W ",[182,43027,377],{"href":14263,"rel":43028},[349]," dostępnych jest ponad 1500 miejsc z kategorii moda, uroda, kosmetyki i kobieta gdzie możesz zamieścić swoje artykuły o tematyce beauty. ",[12,43031,818],{"id":817},[16,43033,43034],{},"Nie tylko podej­ście Con­tent Mar­ke­ting First jest opła­calne. Każ­dego rodzaju tre­ści, publi­ko­wane z roz­wagą i odpo­wied­nią dba­ło­ścią o szcze­góły przy­niosą efekty. Dbając o formę przekazu oraz odpowiednią grupę docelową na pewno szybko odkryjesz potencjał content marketingu. Jesteśmy pewni, że kierując się powyż­szymi wska­zów­kami stwo­rzysz wyso­kiej jako­ści con­tent, który pod­bije branżę kosme­tyczną.",{"title":34,"searchDepth":190,"depth":190,"links":43036},[43037,43038,43039,43040,43041,43042],{"id":42962,"depth":190,"text":42963},{"id":42972,"depth":190,"text":42973},{"id":42988,"depth":190,"text":42989},{"id":43003,"depth":190,"text":43004},{"id":2168,"depth":190,"text":2169},{"id":817,"depth":190,"text":818},"2020-07-10","Kosme­tyki to jedne z tych pro­duk­tów, które kupu­jemy zmy­słami. Patrzymy na nie i wyobra­żamy sobie jak ubo­gacą nasz maki­jaż czy też pie­lę­gna­cję. Podob­nie jest per­fu­mami, nie kupimy per­fum","\u002Fblog\u002Fimages\u002Fjak-wykorzystac-content-marketing-w-promocji-branzy-kosmetycznej.webp",{},"\u002Fblog\u002Fjak-wykorzystac-content-marketing-w-promocji-branzy-kosmetycznej",{"title":42947,"description":43044},"blog\u002Fjak-wykorzystac-content-marketing-w-promocji-branzy-kosmetycznej","xPdGEr4B3QamrZ3vVc76NXrjjMCu66ByeX-uJAVmHIM",{"id":43052,"title":43053,"author":377,"body":43054,"category":11600,"coverStyle":197,"date":43162,"description":43163,"excerpt":197,"extension":200,"image":43164,"meta":43165,"navigation":203,"path":43166,"readTime":858,"seo":43167,"seoDescription":197,"stem":43168,"__hash__":43169},"blog\u002Fblog\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie.md","Jak zmniejszyć bounce rate w Twoim sklepie",{"type":9,"value":43055,"toc":43153},[43056,43059,43063,43072,43075,43079,43088,43092,43095,43104,43107,43111,43119,43122,43126,43135,43138,43142,43145,43148,43150],[16,43057,43058],{},"Kon­ku­ren­cja w Inter­ne­cie jest coraz bar­dziej zawzięta. Nie­za­leż­nie od tego czy patrzymy na pol­ski czy glo­balny rynek, fir­mom coraz cię­żej przy­cią­gnąć uwagę użyt­kow­ni­ków a jesz­cze trud­niej jest ją utrzy­mać. I tu poja­wia się zagad­nie­nie bounce rate czyli współ­czyn­nika odrzu­ce­nia. Mówiąc wprost, jest to liczba użyt­kow­ni­ków, któ­rzy odwie­dzili Twoją stronę jed­nak nie zde­cy­do­wali się przejść na kolejną pod­stronę. Wzór jest bar­dzo pro­sty: liczbę odwie­dza­ją­cych tylko pierw­szą stronę należy podzie­lić przez liczbę wszyst­kich wizyt. Jeżeli współ­czyn­nik utrzy­muje się poni­żej 50% jest w porządku, choć warto przyj­rzeć się współ­czyn­nikom w kon­kret­nej branży i dopiero wtedy oce­niać swój. Jed­nak jedno jest pewne – im niż­szy, tym lep­szy. Jeśli zasta­wiasz się jak zmniej­szyć bounce rate dla Two­jego sklepu, czy­taj dalej.",[12,43060,43062],{"id":43061},"user-experience","User Experience",[16,43064,43065,43066,43071],{},"Pod­stawa pod­staw czyli ",[182,43067,43070],{"href":43068,"rel":43069},"https:\u002F\u002Flinkhouse.pl\u002Ftrendy-ux-w-e-commerce-na-2020\u002F",[349],"doświad­cze­nie użyt­kow­nika",". Musi być na jak naj­wyż­szym pozio­mie aby użyt­kow­nik pozo­stał na stro­nie. Co można zali­czyć do czyn­ni­ków wpły­wa­ją­cych na UE? Intu­icyj­ność strony, nawi­ga­cja, kolory, czcionka, przej­rzy­stość. Aby użyt­kow­nik pozo­stał na stro­nie i roz­po­czął zakupy strona musi być dla niego łatwa w uży­ciu. Menu powinno być w widocz­nym miej­scu, a czcionka odpo­wied­niej wiel­ko­ści i czy­telna. Kate­go­rie pro­duk­towe powinny być kla­rowne a nawi­ga­cja po stro­nie bez zarzutu. Kolory nie powinny być jaskrawe a deli­katne i przy­jemne dla oka. Zad­baj także o wer­sję mobilną strony. Wielu użyt­kow­ników wcho­dzi na strony skle­pów korzy­sta­jąc ze smart­pho­nów. Jeśli strona nie będzie respon­sywna w wyszu­ki­warce na tele­fo­nie, klient na niej nie pozo­sta­nie. Ważny jest także czas łado­wa­nia strony. Nie powi­nien być dłuż­szy niż 5 sekund.",[16,43073,43074],{},"Bar­dzo pomocne może być przej­rze­nie stron z Two­jej branży. Więk­szość użyt­kow­ników działa mecha­nicz­nie. Dla­tego prze­waż­nie w poszu­ki­wa­niu menu spo­glą­damy w lewy górny róg strony. Warto spoj­rzeć także na ozna­cze­nia, popu­larne ham­bur­ger menu jest jed­nym z naj­pow­szech­niej­szych ozna­czeń. W tej kwe­stii nie warto sta­wiać na wymu­szoną ory­gi­nal­ność. To może spo­wo­do­wać, że klient nie będzie poru­szać się swo­bod­nie po Two­jej stro­nie a finalnie ją opuści.",[12,43076,43078],{"id":43077},"wyszukiwanie-plus-pozycjonowanie","Wyszukiwanie plus pozycjonowanie",[16,43080,43081,43082,43087],{},"Jeżeli Twoja strona źle się ",[182,43083,43086],{"href":43084,"rel":43085},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fseo-friendly-content-jak-go-tworzyc\u002F",[349],"pozy­cjo­nuje się w wyszu­ki­warce"," to bar­dzo praw­do­po­dobne, że użyt­kow­nik nie będzie kon­ty­nu­ował wizyty. W końcu zna­lazł się na stro­nie, któ­rej tak naprawdę nie szu­kał. Pozostając w tema­cie wyszu­ki­wa­rek, zadbaj też o to aby ta na stro­nie Two­jego sklepu dzia­łała popraw­nie. Jeśli suge­stie poja­wia­jące się pod­czas wpi­sy­wa­nia zapy­ta­nia w okno wyszu­ki­warki lub suge­stie już po wyszu­ka­niu frazy są nie­trafne, klient naj­praw­do­po­dob­niej wyj­dzie ze strony.",[12,43089,43091],{"id":43090},"uwaga-na-reklamy","Uwaga na reklamy",[16,43093,43094],{},"Reklama dźwi­gnią mar­ke­tingu, jed­nak i tu powinny być ogra­ni­cze­nia. Jeżeli stronę Two­jego sklepu zdo­mi­nują reklamy a zaraz po wysko­cze­niu wysko­czą trzy pop-up’y, które nie wia­domo jak zamknąć, klient zamknie stroną a nie reklamę. Reklamy nie powinny domi­no­wać na Two­jej stro­nie, w końcu klient przy­szedł na nią aby zoba­czyć pro­dukty a nie kata­log reklam.",[16,43096,43097,43098,43103],{},"Pomyśl także nad ",[182,43099,43102],{"href":43100,"rel":43101},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-znalezc-czyjs-adres-email-11-sprawdzonych-sposobow-bonus\u002F",[349],"new­slet­te­rem",". Sklepy bar­dzo czę­sto ofe­rują zapi­sa­nie się do niego przy pierw­szej wizy­cie na stro­nie. Następ­nie przy­po­mi­nają o tej moż­li­wo­ści kilka razy w ciągu zaku­pów. Nie­po­trzeb­nie. Jeśli klient zde­cy­duje się na zapi­sa­nie do new­slet­tera zrobi to albo na samym początku swo­jej wizyty albo tuż przed płat­no­ścią, aby zdo­być dodat­kowy rabat. Oto dwa momenty w któ­rych pop-up z zapi­sem do new­slet­tera powi­nien się poja­wić. Oczy­wi­ście powinna być także moż­li­wość ręcz­nej reje­stra­cji, bar­dzo czę­sto znaj­duje się ona w stopce strony.",[16,43105,43106],{},"Jeżeli Ty umieszczasz swoje reklamy na danych stronach lub wyszukiwarce zwróć uwagę na kontekst oraz na to gdzie wyląduje użytkownik po kliknięciu w baner. Jeżeli reklama zaprasza go do kupna konkretnego produktu a on zostanie przekierowany na Twoją stronę główną.",[12,43108,43110],{"id":43109},"analityka-twój-przyjaciel","Analityka – Twój przyjaciel",[16,43112,43113,43118],{},[182,43114,43117],{"href":43115,"rel":43116},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F7-metryk-ktore-musisz-mierzyc-w-swoim-sklepie-internetowym\u002F",[349],"Statystyki"," są Twoimi sprzymierzeńcami. Sprawdzaj je. Dzięki nim możesz znaleźć wąskie gardła w całym procesie zakupów i je zoptymalizować. To ważne aby mieć rękę na pulsie w kwestii statystyk, dzięki nim masz szerszy obraz tego co dzieje się na Twojej stronie oraz co możesz ulepszyć.",[16,43120,43121],{},"To dobry moment na zaprzyjaźnienie się z Google Analytics i innymi narzędziami analitycznymi: warto wiedzieć, w których etapach da się jeszcze zatrzymać klienta, które miejsca w sklepie są problematyczne, gdzie następuje największe “odrzucenie” klientów.",[12,43123,43125],{"id":43124},"asortyment-czy-na-pewno-jest-odpowiedni","Asortyment – czy na pewno jest odpowiedni?",[16,43127,43128,43129,43134],{},"Być może zabrzmi to jak oczywistość, ale czy zastanawiałeś się nad ",[182,43130,43133],{"href":43131,"rel":43132},"https:\u002F\u002Flinkhouse.pl\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie\u002F",[349],"swoją ofertą","? Możliwe, że jakość produktów nie jest najlepsza lub ceny nie odpowiadają klientom. A może powinieneś zadbać o rozszerzenie oferty? Przyjrzyj się temu zagadnieniu, a najlepiej zapytaj o zdanie klientów!",[16,43136,43137],{},"Jeśli reklamujesz produkty, których nie posiadasz w swoim sklepie (nigdy ich nie posiadałeś w sprzedaży, lub są wyprzedane), to bounce rate może być naprawdę wysoki. W Twoim interesie leżą jak najbardziej dopracowane kwestie związane z asortymentem.",[12,43139,43141],{"id":43140},"płatności-i-dostawy-im-więcej-metod-tym-lepiej","Płatności i dostawy – im więcej metod, tym lepiej",[16,43143,43144],{},"Klienci mają swoje preferencje odnośnie płatności. Nie zmienisz ich, ale możesz zmienić (a właściwie dodać) opcje płatności oferowane w swoim sklepie. Dotyczy to również dostaw. Czas pandemii przyniósł popularność paczkomatom, które – i tak – święciły triumf od kilku lat. Czy masz taką dostępną taką metodę w swojej ofercie? Sprawdź,czy to nie ten etap jest najczęstszym powodem wysokiego wskaźnika odrzuceń.",[16,43146,43147],{},"Jeżeli dany klient nie znajdzie satysfakcjonującej metody płatności, może zniechęcić się do zakupów. Spójrz tylko na statystyki dotyczące Blika – tylko w pierwszym kwartale 2020 wykonano aż 78 milionów transakcji przy użyciu tej metody płatności.",[12,43149,818],{"id":817},[16,43151,43152],{},"Współczynnik odrzucenia nie jest jedynym wskaźnikiem, który powinieneś obserwować. Zrób rozeznanie w branży i porównaj ze swoimi wynikami. Jeśli martwią Cię zbyt duże wartości bounce rate, przeanalizuj powyższe aspekty i nanieś poprawki w każdym z omawianych obszarów. Pamiętaj, że zmiany w bounce rate nie pojawią się od zaraz, aby wyniki się poprawiły musisz wprowadzić szereg działań.",{"title":34,"searchDepth":190,"depth":190,"links":43154},[43155,43156,43157,43158,43159,43160,43161],{"id":43061,"depth":190,"text":43062},{"id":43077,"depth":190,"text":43078},{"id":43090,"depth":190,"text":43091},{"id":43109,"depth":190,"text":43110},{"id":43124,"depth":190,"text":43125},{"id":43140,"depth":190,"text":43141},{"id":817,"depth":190,"text":818},"2020-07-04","Kon­ku­ren­cja w Inter­ne­cie jest coraz bar­dziej zawzięta. Nie­za­leż­nie od tego czy patrzymy na pol­ski czy glo­balny rynek, fir­mom coraz cię­żej przy­cią­gnąć uwagę użyt­kow­ni­ków a jesz­cze tr","\u002Fblog\u002Fimages\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie.webp",{},"\u002Fblog\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie",{"title":43053,"description":43163},"blog\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie","xhTSYPBnxhTQJ1AjQhje5s-6yPVrlLa7fHaEhX93U-w",{"id":43171,"title":43172,"author":377,"body":43173,"category":17222,"coverStyle":197,"date":43274,"description":43275,"excerpt":197,"extension":200,"image":43276,"meta":43277,"navigation":203,"path":43278,"readTime":4324,"seo":43279,"seoDescription":197,"stem":43280,"__hash__":43281},"blog\u002Fblog\u002Fjak-seo-moze-pomoc-w-pr.md","Jak SEO może pomóc w PR?",{"type":9,"value":43174,"toc":43265},[43175,43180,43191,43196,43200,43207,43211,43214,43218,43227,43231,43239,43243,43246,43250,43259,43262],[16,43176,43177,227],{},[224,43178,43179],{},"Obec­nie więk­szość dzia­łań prze­nosi się do Inter­netu. Dla­tego wiele branż musi zacząć myśleć o digi­talu jak o szan­sie, nie o zagro­że­niu. Nawet branża PR odczuwa skutki powszech­nej cyfry­za­cji. Dla­tego coraz wię­cej PR-owców zaczyna myśleć pod kątem SEO. Ważne, aby wszyst­kie pro­wa­dzone dzia­ła­nia się uzu­peł­niały. Sły­sza­łeś kie­dyś o SEO PR? To wła­śnie kwin­te­sen­cja tej symbiozy.",[16,43181,43182,227],{},[224,43183,43184,43185,43190],{},"Zarówno w PR jak i SEO są ważne w ",[182,43186,43189],{"href":43187,"rel":43188},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fraport-content-marketing-i-seo-w-e-commerce-8-highlightow\u002F",[349],"con­tent mar­ke­tingu",". W obu z nich to treść odgrywa klu­czową rolę. Musi być wia­ry­godna i uni­kalna. Dzięki temu Twoja marka sta­nie się roz­po­zna­walna, co przy­czyni się do większego zaufa­nia odbior­ców. A to z kolei skut­kuje lep­szym pozy­cjo­no­wa­niem w Google. I tu PR w zasa­dzie robi się sam. Dobre pozy­cjo­no­wa­nie Two­jej strony to jedna z lepszych reko­men­da­cji, jaką użyt­kow­nicy mogą dostać. Brzmi dobrze, prawda?",[16,43192,43193],{},[224,43194,43195],{},"W tym tek­ście znaj­dziesz pod­po­wie­dzi, co zro­bić aby dzia­ła­nia SEO wspo­mo­gły PR. Jeżeli zasta­na­wiasz się od czego zacząć jesteś w dobrym miej­scu!",[12,43197,43199],{"id":43198},"notki-prasowe-unikalne-treści-pod-seo","Notki pra­sowe – uni­kalne tre­ści pod SEO",[16,43201,43202,43203,43206],{},"Notatki pra­sowe pisane na różne strony nie powinny być kopio­wa­nie 1:1. Każda z nich powinna być wyjąt­kowa i się wyróż­niać. W tym może pomóc Ci ",[182,43204,5880],{"href":43084,"rel":43205},[349],". Opty­ma­li­za­cja tre­ści pomoże wybić się tre­ści w wyszu­ki­warce. Twórz tre­ści wła­śnie zgod­nie z algo­ryt­mem a gwa­ran­tu­jemy Ci, że każda notatka która wyj­dzie spod Two­jej ręki będzie uni­ka­towa i dobrze kli­kalna! ",[12,43208,43210],{"id":43209},"relacje-z-mediami-także-przeszły-do-internetu","Rela­cje z mediami także prze­szły do Inter­netu ",[16,43212,43213],{},"Kon­takt z dzien­ni­ka­rzami jest bar­dzo ważny w pracy PR – owca. Teraz więk­szość dzien­ni­ka­rzy korzy­sta z takich dobroci jak Google Alerts i polega na tre­ściach przez nie dostar­cza­nych. To bar­dzo pro­sty przy­kład na to jak SEO może wspo­móc PR marki. Im lepsze pozycjonowanie Twojej strony tym lep­sze wra­że­nie wywrzesz na dzien­ni­ka­rzach. Jak widzisz, nawet nie kon­tak­tu­jąc się bez­po­śred­nio z  prasą możesz wspo­móc swój image. ",[12,43215,43217],{"id":43216},"negatywne-opinie-co-z-nimi-zrobić","Nega­tywne opi­nie – co z nimi zro­bić?",[16,43219,43220,43221,43226],{},"Pozo­sta­jąc w tema­tyce ima­ge’u – ",[182,43222,43225],{"href":43223,"rel":43224},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-radzic-sobie-z-falszywymi-opiniami\u002F",[349],"nega­tywna opi­nia",", poka­zu­jąca się w Google. Zda­rza się nawet najlep­szym, jed­nak warto zadbać by te pozy­tywne przy­kryły tę nega­tywną. Tu z pomocą przy­cho­dzi kam­pa­nia depozy­cjo­no­wa­nia nie­przy­chyl­nych tre­ści. Polega na publi­ko­wa­niu mate­ria­łów, które mają szansę na poja­wie­nie się na pierw­szej stro­nie w Google. W ten spo­sób nega­tywna opi­nia uto­nie w pozy­tywnych tre­ściach o Two­jej marce. ",[12,43228,43230],{"id":43229},"linkowanie-podstawy-seo","Lin­ko­wa­nie – pod­stawy SEO",[16,43232,43233,43234,43238],{},"Dobra pozy­cja w wyszu­ki­warce to pod­stawa dobrego ima­ge’u, o tym już wspo­mi­na­li­śmy. ",[182,43235,43237],{"href":9325,"rel":43236},[349],"Podlin­ko­wa­nie Two­jej strony"," we fra­zie bar­dzo wpływa na wyniki pozy­cjo­no­wa­nie Google. Wykorzy­sta­nie linku dofol­low wpływa na popu­lar­ność Two­jej strony a to z kolei sygnał dla robo­tów Google, że Twoja strona jest godna zaufa­nia. Poza lin­kami dofol­low warto także. Warto także zadbać o linki nofol­low. Posia­da­nie lin­ków na stro­nie o sła­bej jako­ści nie podnie­sie Two­jej pozy­cji w wyszu­ki­warce, ale będzie bar­dziej wia­ry­godne dla Google. A im bar­dziej wia­ry­god­nie tym mniej pro­ble­mów z pozy­cjo­no­wa­niem. ",[12,43240,43242],{"id":43241},"pozycjonowanie-na-kontekst","Pozy­cjo­no­wa­nie na kon­tekst ",[16,43244,43245],{},"Więk­szość z nas wpi­suje do wyszu­ki­warki, pro­ste i krót­kie hasła. Dla­tego warto pozy­cjo­no­wać się na kon­tekst. Bar­dzo uży­teczne może być zna­le­zie­nie dla sie­bie popu­lar­nego obszaru w Google i to wła­śnie na niego się ukie­run­ko­wać. Pamię­taj, że im bar­dziej ogólne hasło tym wię­cej osób go szuka. Warto sku­pić się na takich hasłach, które dopiero zyskują popu­lar­ność. Przy ponad­cza­so­wych hitach wyszu­ki­wa­rek kon­ku­ren­cja będzie duża i możesz się nie prze­bić. ",[12,43247,43249],{"id":43248},"blog-branżowy","Blog bran­żowy ",[16,43251,43252,43253,43258],{},"Pro­wa­dze­nie ",[182,43254,43257],{"href":43255,"rel":43256},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-marketing-w-marketingu-branzy-parentingowej\u002F",[349],"bloga bran­żo­wego"," może bar­dzo pozy­tyw­nie wpły­nąć na Twoje pozy­cjo­no­wa­nie w wyszu­ki­warce. Oczy­wi­ście pod warun­kiem, że i tu zadbasz o odpo­wied­nią optymalizację tekstów. Pamię­taj, aby tre­ści były uży­teczne i cie­kawe dla użyt­kow­ni­ków. Dzięki temu zdo­bę­dziesz nie tylko dobrą pozy­cję w Google, ale także zaufa­nie czy­tel­ni­ków. A wia­domo, że nic nie popra­wia lepiej PR firmy niż dobra opi­nia wśród użyt­kow­ni­ków. Zwłasz­cza jeśli się nią ze sobą dzielą. ",[12,43260,43261],{"id":817},"Pod­su­mo­wa­nie",[16,43263,43264],{},"Wszyst­kie powyż­sze pomy­sły poka­zują jak SEO w dość łatwy spo­sób może wspo­móc PR. Jak widzisz więk­szość z nich opiera się na umie­jęt­nym pozy­cjo­no­wa­niu oraz zało­że­niu że to wła­śnie dobra pozy­cja w wyszu­ki­warce jest naj­więk­szym wspar­ciem dla PR. Decy­du­jąc się na powyż­sze dzia­ła­nia lepiej powie­rzyć je komuś kto zna SEO od pod­szewki, lub wykorzystać narzędzia, które pomagają automatyzować wybrane procesy.",{"title":34,"searchDepth":190,"depth":190,"links":43266},[43267,43268,43269,43270,43271,43272,43273],{"id":43198,"depth":190,"text":43199},{"id":43209,"depth":190,"text":43210},{"id":43216,"depth":190,"text":43217},{"id":43229,"depth":190,"text":43230},{"id":43241,"depth":190,"text":43242},{"id":43248,"depth":190,"text":43249},{"id":817,"depth":190,"text":43261},"2020-06-29","Obec­nie więk­szość dzia­łań prze­nosi się do Inter­netu. Dla­tego wiele branż musi zacząć myśleć o digi­talu jak o szan­sie, nie o zagro­że­niu. Nawet branża PR odczuwa skutki powszech­nej cyfry­za­c","\u002Fblog\u002Fimages\u002Fjak-seo-moze-pomoc-w-pr.webp",{},"\u002Fblog\u002Fjak-seo-moze-pomoc-w-pr",{"title":43172,"description":43275},"blog\u002Fjak-seo-moze-pomoc-w-pr","oYI6iWUP0U0IT8mMUf109Cz99RZiXb3cfX5SQS8utfs",{"id":43283,"title":43284,"author":377,"body":43285,"category":852,"coverStyle":197,"date":43274,"description":43558,"excerpt":197,"extension":200,"image":43559,"meta":43560,"navigation":203,"path":43561,"readTime":1068,"seo":43562,"seoDescription":197,"stem":43563,"__hash__":43564},"blog\u002Fblog\u002Fzarzadzanie-portfelem-w-linkhouse.md","Zarządzanie portfelem w Linkhouse",{"type":9,"value":43286,"toc":43548},[43287,43295,43299,43303,43306,43309,43324,43332,43335,43349,43356,43362,43367,43371,43377,43387,43395,43399,43409,43417,43421,43424,43431,43442,43444,43446,43451,43471,43479,43482,43492,43504,43512,43529,43540],[16,43288,43289,43290,43292,43293,19826],{},"**Zamawianie w Linkhouse jest szybkie i intuicyjne — równie proste jest zarządzanie wydatkami w obrębie platformy.",[269,43291],{},"\nPoniżej znajdziesz wszystkie możliwości zarządzania swoim portfelem w Linkhouse.",[269,43294],{},[12,43296,43298],{"id":43297},"doładowanie-salda-rodzaje-płatności-w-linkhouse","Doładowanie salda – rodzaje płatności w Linkhouse",[220,43300,43302],{"id":43301},"płatność-błyskawiczna","Płatność błyskawiczna",[16,43304,43305],{},"Dzięki płatności błyskawicznej możesz szybko doładować saldo środkami, które w każdej chwili wykorzystasz do opłacenia zamówień.",[16,43307,43308],{},"Aby to zrobić:",[678,43310,43311,43315],{},[54,43312,917,43313,921],{},[224,43314,2537],{},[54,43316,43317,43318,921,43321,43323],{},"Kliknij pomarańczowy przycisk ",[224,43319,43320],{},"„Doładuj saldo”",[269,43322],{},"\nWpisz kwotę doładowania i wybierz jedną z dostępnych metod płatności.",[16,43325,43326],{},[182,43327,43330],{"href":43328,"rel":43329},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fportfel.png",[349],[32,43331],{"alt":34,"src":43328},[16,43333,43334],{},"Dostępne są:",[51,43336,43337,43340,43343,43346],{},[54,43338,43339],{},"płatności online z wybranego banku,",[54,43341,43342],{},"płatność kartą Visa,",[54,43344,43345],{},"PayPal,",[54,43347,43348],{},"Google Pay.",[16,43350,43351],{},[182,43352,43354],{"href":43328,"rel":43353},[349],[32,43355],{"alt":34,"src":43328},[16,43357,43358,43359,284],{},"Faktura za płatność będzie dostępna do pobrania po jej zaksięgowaniu w zakładce ",[224,43360,43361],{},"Finanse → Portfel → Faktury",[16,43363,43364],{},[949,43365,43366],{},"Pamiętaj, aby mieć przy sobie telefon lub token do potwierdzenia płatności (np. BLIK, autoryzacja bankowa).",[220,43368,43370],{"id":43369},"przelew-tradycyjny","Przelew tradycyjny",[16,43372,43373,43374,43376],{},"Możesz również skorzystać z przelewu tradycyjnego — wystarczy zaznaczyć odpowiednią opcję w panelu.",[269,43375],{},"\nPamiętaj jednak, że ta forma płatności może wydłużyć czas realizacji zamówienia ze względu na terminy księgowania przelewów.",[16,43378,43379,43380,43383,43384,284],{},"Ta metoda pozwala również ",[224,43381,43382],{},"wygenerować fakturę pro forma",", którą pobierzesz bezpośrednio z widoku ",[224,43385,43386],{},"Portfela",[16,43388,43389],{},[182,43390,43393],{"href":43391,"rel":43392},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fp3.png",[349],[32,43394],{"alt":34,"src":43391},[12,43396,43398],{"id":43397},"płatności-w-koszyku","Płatności w koszyku",[16,43400,43401,43402,43405,43406,284],{},"Podczas finalizacji zakupów w ",[224,43403,43404],{},"Koszyku",", oprócz płatności błyskawicznej, kartą lub przelewem tradycyjnym, możesz wybrać także ",[224,43407,43408],{},"płatność z salda",[16,43410,43411],{},[182,43412,43415],{"href":43413,"rel":43414},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fp4.png",[349],[32,43416],{"alt":34,"src":43413},[220,43418,43420],{"id":43419},"z-salda","Z salda",[16,43422,43423],{},"To najwygodniejszy sposób płatności za zamówienia w Linkhouse. Wystarczy wcześniej doładować swoje saldo, aby w dowolnym momencie — niezależnie od pory dnia czy dnia tygodnia — opłacić zamówienie.",[16,43425,43426,43427,43430],{},"Dzięki tej metodzie Twoje zamówienie jest ",[224,43428,43429],{},"natychmiast przetwarzane",", bez konieczności czekania na zaksięgowanie płatności.",[16,43432,43433,43434,43437,43438,43441],{},"Fakturę za opłacone zamówienie możesz pobrać z kilku miejsc: z zakładki ",[224,43435,43436],{},"Reklamodawca → Zamówienia",", z zakładki F",[224,43439,43440],{},"inanse → Portfel → Faktury"," lub bezpośrednio ze szczegółów danego zamówienia.",[12,43443],{"id":34},[16,43445,37218],{},[16,43447,3691,43448,43450],{},[224,43449,43436],{}," możesz:",[51,43452,43453,43459,43465],{},[54,43454,43455,43458],{},[224,43456,43457],{},"ponowić płatność"," w przypadku przerwanej transakcji płatności błyskawicznej,",[54,43460,43461,43462,921],{},"jeśli wybrałeś płatność przelewem, a masz środki na saldzie — ",[224,43463,43464],{},"opłacić zamówienie z salda",[54,43466,43467,43470],{},[224,43468,43469],{},"pobrać fakturę pro forma"," dla transakcji realizowanych przelewem tradycyjnym.",[16,43472,43473],{},[182,43474,43477],{"href":43475,"rel":43476},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fz1.png",[349],[32,43478],{"alt":34,"src":43475},[16,43480,43481],{},"Aby wykonać jedną z powyższych operacji, wystarczy:",[678,43483,43484,43489],{},[54,43485,43486,43487,921],{},"Przejść do zakładki ",[224,43488,43436],{},[54,43490,43491],{},"Odszukać interesujące Cię zamówienie,",[16,43493,43494,43495,1102,43498,1413,43501,921],{},"Wybrać odpowiednią opcję — ",[224,43496,43497],{},"„Ponów płatność”",[224,43499,43500],{},"„Opłać z salda”",[224,43502,43503],{},"„Pobierz proformę”",[16,43505,43506],{},[182,43507,43510],{"href":43508,"rel":43509},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2025\u002F11\u002Fz2.png",[349],[32,43511],{"alt":34,"src":43508},[16,43513,43514,43515,43517,43518,43521,43522,43525,43526,43528],{},"Zarządzanie portfelem w Linkhouse to prosty i przejrzysty proces.",[269,43516],{},"\nMasz do dyspozycji różne formy płatności — od ",[224,43519,43520],{},"błyskawicznych przelewów",", przez ",[224,43523,43524],{},"tradycyjne transakcje bankowe",", po ",[224,43527,43408],{},", która pozwala opłacać zamówienia w dowolnym momencie.",[16,43530,43531,43532,43534,43535,284,43537,43539],{},"Wszystkie informacje o płatnościach, fakturach i historii transakcji znajdziesz w module ",[224,43533,37696],{}," oraz w zakładce ",[224,43536,43436],{},[269,43538],{},"\nDzięki temu zawsze masz pełną kontrolę nad budżetem i wydatkami w Linkhouse — szybko, wygodnie i bez zbędnych formalności.",[16,43541,43542,43543,43547],{},"Masz jakieś pytania lub potrzebujesz pomocy? Napisz do nas na adres ",[224,43544,43545],{},[182,43546,648],{"href":645}," — chętnie pomożemy!",{"title":34,"searchDepth":190,"depth":190,"links":43549},[43550,43554,43557],{"id":43297,"depth":190,"text":43298,"children":43551},[43552,43553],{"id":43301,"depth":359,"text":43302},{"id":43369,"depth":359,"text":43370},{"id":43397,"depth":190,"text":43398,"children":43555},[43556],{"id":43419,"depth":359,"text":43420},{"id":34,"depth":190,"text":34},"Zamawianie w Linkhouse jest szybkie i intuicyjne — równie proste jest zarządzanie wydatkami w obrębie platformy.Poniżej znajdziesz wszystkie możliwości zarządzania swoim portfelem w Linkhouse. Doładow","\u002Fblog\u002Fimages\u002Fzarzadzanie-portfelem-w-linkhouse.webp",{},"\u002Fblog\u002Fzarzadzanie-portfelem-w-linkhouse",{"title":43284,"description":43558},"blog\u002Fzarzadzanie-portfelem-w-linkhouse","DYc_DTU0qyhOYIiwnehIynODG2BLg6iH5wkAT7Fd-wU",{"id":43566,"title":43567,"author":377,"body":43568,"category":26600,"coverStyle":197,"date":43788,"description":43789,"excerpt":197,"extension":200,"image":43790,"meta":43791,"navigation":203,"path":43792,"readTime":1947,"seo":43793,"seoDescription":197,"stem":43794,"__hash__":43795},"blog\u002Fblog\u002Fseo-talk-grzegorz-strzelec.md","SEO TALK: „Gdy chcesz iść szybko, idź sam, ale gdy chcesz iść daleko, idź z kimś.” — wywiad z Grzegorzem Strzelcem (PAPA SEO)",{"type":9,"value":43569,"toc":43786},[43570,43575,43582,43587,43592,43599,43604,43615,43620,43626,43635,43640,43645,43653,43664,43669,43674,43679,43682,43690,43699,43704,43707,43716,43721,43724,43729,43732,43737,43740,43743,43748,43751,43754,43759,43762,43765,43770,43773,43780,43783],[16,43571,43572,227],{},[949,43573,43574],{},"Czasami długie intro nie jest ani trochę potrzebne.",[16,43576,43577,43578,43581],{},"Przed Wami ",[224,43579,43580],{},"wywiad z Grzegorzem Strzelcem"," – byłym headem of SEO w Onecie, byłym Chief SEO Consultantem w grupie Discovery\u002FTVN, a teraz… PAPĄ SEO. Data publikacji tego wywiadu – Dzień Ojca – nie jest przypadkowa 🙂",[16,43583,43584],{},[32,43585],{"alt":34,"src":43586},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002F20200623_130217-1024x576.jpg",[16,43588,43589],{},[949,43590,43591],{},"Grzegorz Strzelec",[16,43593,43594,43595,43598],{},"Zobaczcie, co Grzegorz powiedział nam o branży ",[182,43596,5880],{"href":43084,"rel":43597},[349],", prowadzeniu biznesu, planach na rozwój projektu PAPA SEO, Google News, ale i o… mamie SEO. Zapraszamy do lektury!",[16,43600,43601],{},[224,43602,43603],{},"Linkhouse: Czy można już powiedzieć, że wracamy do SEO-normalności po pandemii? Jakie trendy zauważyłeś w branży?",[16,43605,43606,43609,43610,43614],{},[224,43607,43608],{},"Grzegorz Strzelec:"," Mam wrażenie, że branża już wróciła do względnej normalności. Chyba takim żartobliwym odrobinę wyznacznikiem jest to, że branżowych spotkań na zoomie jest już mniej i zgromadzenie kilkunastu osób jest już wyzwaniem – gdzie na początku pandemii, spotykało się nas ",[182,43611,43613],{"href":42254,"rel":43612},[349],"online"," tyle, że trudno było dojść do głosu 😊 Niemniej jest jedna interesująca sprawa, która można powiedzieć jest pozytywnym dziedzictwem lookdownu. Mam na myśli liczbę webinarów i materiałów wideo, które pomimo, że spotykać się już możemy, nie tracą na sile i częstotliwości pojawiania się. Wideo online i edukacja online to przyszłość! 😊",[16,43616,43617,227],{},[224,43618,43619],{},"LH: Prowadzisz szkolenia, konsultacje, prezentacje, rozmawiasz z wieloma osobami ze światka SEO. Jakie wyzwania mają najczęściej?",[16,43621,43622,43625],{},[224,43623,43624],{},"GS:"," Jednym z wyzwań, jakie obserwuję w branży, jest obecnie wypracowywanie modeli współpracy, w których jesteśmy cały czas online i dużo rzadziej się spotykamy osobiście z klientami. To, według mnie, cały czas faza eksperymentu, a mam wrażenie, że wiele firm chce je kontynuować i nie ma ochoty rezygnować z przewag, jakie ma współpraca zdalna. Dzieje się to zarówno po stronie SEO, jak i ich klientów. ",[16,43627,43628,43629,43634],{},"Innym i niezmiennym wyzwaniem branży SEO jest różnica w pojmowaniu szybkości uzyskiwania ",[182,43630,43633],{"href":43631,"rel":43632},"https:\u002F\u002Flinkhouse.pl\u002Fjak-koronawirus-zmieni-seo\u002F",[349],"efektów SEO"," przez firmy. SEO jest bodaj jedyną branżą z dużym potencjalnym zasięgiem, a jednocześnie tak bardzo odsuniętymi w czasie efektami. Obecnie widać to bardziej niż kiedyś, bo na rynek z racji pandemii i tym samym konieczności poszukiwania nowych form dotarcia do odbiorcy, weszło dużo firm, dotychczas niewspółpracujących profesjonalnie z SEO.",[16,43636,43637],{},[224,43638,43639],{},"LH: Jakie błędy popełnia polska branża SEO?",[16,43641,43642,43644],{},[224,43643,43624],{}," Chciałbym tu zostać dyplomatą (śmiech) 😊 Sądzę, że nie powinniśmy generalizować. Błędy nie są cechą całej branży, a poszczególnych specjalistów i pewnie każdy jakieś popełnia. Ja też. Chyba byłoby trudno poukładać je w jakąś hierarchię. Co najwyżej mogę mieć małą subiektywną sugestię dla naszych rodzimych specjalistów SEO, aby czasem może nabrali więcej pokory klasyfikując swój poziom wiedzy na wykresie efektu Dunninga-Krugera (dotyczy to również mnie). ",[16,43646,43647,43648,43652],{},"Druga sugestia: aby częściej starali się ",[182,43649,43651],{"href":9215,"rel":43650},[349],"uprawiać SEO"," w oparciu o typowe mierniki biznesowe, a nie tylko mierniki SEO. Mierniki SEO są najczęściej słabo zrozumiane dla biznesu i informacja dla klienta, że „wszystko idzie dobrze, reindeksacja jest na poziomie 90%” jest daleko gorzej rozumianym KPI niż powiedzenie „ruch na stronie po zmianach powrócił w 90%”.  ",[16,43654,43655,227],{},[224,43656,43657,43658,43663],{},"LH: Dla wielu prowadzenie biznesu w Hiszpanii to typowa “ma",[224,43659,43660],{},[224,43661,43662],{},"ñ","ana” – wszystko zrobi się jutro. Miałeś takie same odczucia?",[16,43665,43666,43668],{},[224,43667,43624],{}," Na pewno wielu Hiszpanów specyficznie rozumie pojęcie czasu, a w szczególności punktualności. Spóźnianie się na spotkania jest wpisane w DNA i zdarzało się bardzo często. Czy to był problem? Na początku może tak, ale po czasie zaczynasz się przyzwyczajać i widzieć w tym plusy. Mnóstwo spotkań biznesowych w Hiszpanii odbywa się w restauracjach i barach. Kontrahent spóźniony o godzinę oznaczał… miło spędzony czas w knajpie 😊",[16,43670,43671],{},[224,43672,43673],{},"LH: Jaką lekcję polskim przedsiębiorcom mogliby dać hiszpańscy przedsiębiorcy?",[16,43675,43676,43678],{},[224,43677,43624],{}," Obawiam się, że jest odwrotnie i to nasi rodzimi przedsiębiorcy mogliby dać wiele cennych lekcji tym z Półwyspu Iberyjskiego. Według mnie (i bardzo mocno to widziałem po powrocie do Polski) jesteśmy o wiele bardziej ambitni i pracowici. W mojej opinii to tylko kwestia czasu abyśmy pomimo naszej trudnej historii blokującej rozwój gospodarczy, a jakiej nie miała Hiszpania, wyprzedzili PKB tego kraju. ",[16,43680,43681],{},"Brakuje mi może tylko jednej rzeczy: takiego swoistego luzu w kontaktach biznesowych. Przykład: w Hiszpanii potrzeba około pięciu minut od startu rozmów, aby przejść na Ty. My jesteśmy dość formalni. Spieramy się, czy maila zaczynać od „Witam”, czy od „Szanowny Panie”. Ja byłem nauczony zaczynać od „Hola” czyli „Cześć”, choćbym nawet pisał do inspekcji nadzoru budowlanego, czy burmistrza miasta.",[16,43683,43684,947,43687],{},[224,43685,43686],{},"LH:",[224,43688,43689],{},"Na początku w Onecie byłeś Programistą SEO. Czym “to” właściwie było?",[16,43691,43692,43694,43695,43698],{},[224,43693,43624],{}," Chyba nikt tego nie wiedział ",[949,43696,43697],{},"(śmiech)",". Aby było ciekawiej, nawet nie było stworzonego opisu stanowiska takiej osoby. Po prostu nikt wtedy nie potrafił zdefiniować, kogo potrzebuje Onet, ale była duża świadomość, że sporo tortu SEO przecieka temu wydawcy między palcami. Wymyślono więc, że to będzie taki programista, co się zna na SEO i dzięki temu wszystkie projekty będą już super zoptymalizowane. Pomyśl, że nawet nie próbowano łączyć SEO z pracą inną niż IT! SEO było lokalizowane jako komórka technologiczna. Oczywiście miało to swoje plusy, ale to już wybiega poza pytanie. Po trzech miesiącach awansowałem na eksperta SEO, a po kolejnych trzech na Head of SEO i dalej już wszystko toczyło się właściwym torem 😉",[16,43700,43701],{},[224,43702,43703],{},"LS: W Onecie czy TVN byłeś odpowiedzialny za sporo zadań i pracowałeś (zapewne) na nieporównywalnych budżetach, ale czy któreś z takich działań można zaaplikować do małych firm?",[16,43705,43706],{},"GS: Przede wszystkim planowanie. W dużych firmach jest to norma, a w małych wiele rzeczy robi się z doskoku. Układanie zadań SEO w procesy, pozwala nie pominąć tego zagadnienia w najbardziej newralgicznych momentach projektów, jakie tworzymy. Pominięcie SEO np. na etapie kodowania serwisu, może skutkować tym, że później będzie bardzo drogo nas to kosztować. ",[16,43708,43709,43710,43715],{},"Druga sprawa, to liczenie, czy ",[182,43711,43714],{"href":43712,"rel":43713},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-wybrac-agencje-seo\u002F",[349],"inwestycja w SEO"," ma szansę się nam zwrócić i jeśli tak, to kiedy. W dużych firmach, gdzie bardzo restrykcyjnie podchodzi się do budżetów, aby uzyskać finansowanie SEO, trzeba na liczbach udowodnić: że to niekoniecznie na 100% się zwróci, ale przynajmniej, że mamy wiarygodnie zbudowany plan na liczbach, że szansa taka jest i plan jak wygląda ścieżka dotarcia do tego zwrotu. W małych firmach zbyt często wydatkuje się pieniądze na SEO z doskoku, często wierząc, że to magia i tego nie da się policzyć.",[16,43717,43718],{},[224,43719,43720],{},"LH: Twoim konikiem jest Google News. Można nawet pokusić się o stwierdzenie, że “ewangelizujesz” branżę w tym temacie. Czy obserwujesz wzrost zainteresowania tym tematem w branży? Czy idą za tym efekty?",[16,43722,43723],{},"GS: Zawsze po jakimś wystąpieniu związanym z Google News, mam przynajmniej kilka zapytań o szczegóły lub o współpracę. Temat zatem na pewno ciekawi ludzi. Ciekawi pewnie dużo bardziej też perspektywa, że w rok można zbudować serwis z 1 do 3 mln sesji miesięcznie TYLKO z Google News. To więc inspirująca wizja, ale wiele osób nie wchodzi w tego typu projekty ze względu na barierę ceny. Koszty samej redakcji mogą przekraczać 10 tysięcy zł miesięcznie. Do tego dochodzą koszty utrzymania infrastruktury, która musi wytrzymać nagłe obciążenie ruchem 100 czy nawet 300 tysięcy sesji w ciągu godziny, gdy jest pik trendu. Dlatego częściej o tym temacie rozmawiam z wydawcami już obecnymi na rynku, którzy szukają dodatkowych porad, jak jeszcze bardziej skalować ten kanał ruchu SEO. ",[16,43725,43726,8819],{},[224,43727,43728],{},"LS: Czy szkolenie PAPA SEO przewróci branżę do góry nogami? Takie chodzą pogłoski, ale co na to sam Papa? 😉 Opowiedz nam coś więcej o tym projekcie.",[16,43730,43731],{},"GH: Mam nadzieję, że nie tyle przewróci, bo i nie mamy aż tak złych naleciałości aby trzeba było przewracać – ale liczę, że mój projekt wniesie inspirujący i świeży powiew w nasze progi. ",[16,43733,43734],{},[32,43735],{"alt":34,"src":43736},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fpapaseo_logo-300x169.png",[16,43738,43739],{},"Liczę też, że uda mi się (choć to jest najtrudniejsze) wnieść nową jakość materiałów szkoleniowych do naszej branży i dla jej klientów. Będę prawdopodobnie pierwszym w Polsce człowiekiem, który jest jednocześnie producentem wideo z profesjonalnym zapleczem technicznym, seowcem, i dystrybutorem produkcji w modelu SaaS.",[16,43741,43742],{},"A teraz po polsku. Tworzę właśnie, i już w tym tygodniu ujrzy światło dzienne pierwszy odcinek, profesjonalny kurs SEO – kierowany zarówno do specjalistów SEO, jak i do ich klientów, oraz do branży IT oraz copywritingu. Szykuję ponad 40 godzin wykładów i warsztatów. Zbudowałem do tego celu profesjonalne studio nagrań. Całość będzie sprzedawana w miesięcznym abonamencie za naprawdę niską cenę (ok. 40 zł miesięcznie). Model abonamentowy jest dla mnie konieczny, ponieważ moje szkolenie będzie nieustannie aktualizowane. Nasza branża się zmienia niemal w interwałach miesięcznych, więc według mnie brakuje jednego miejsca, w którym zawsze możesz liczyć na wiedzę zaktualizowaną niemal z dokładnością do jednego dnia.",[16,43744,43745],{},[32,43746],{"alt":34,"src":43747},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002F20200623_125740-1024x576.jpg",[16,43749,43750],{},"studio PAPA SEO",[16,43752,43753],{},"Oprócz samego kursu będzie się ukazywał również newsletter, w którym po pierwsze będę regularnie opowiadał, co się w branży zmieniło, a po drugie będę odrabiał za ludzi mozolną pracę i zbierał najlepsze informacje z całego świata SEO. Wierzę, że już sam newsletter jest warty swojej ceny – a umówmy się, w gratisie dostaniesz kurs SEO. Oczywiście możesz też na spojrzeć na odwrót, gdzie płacisz chyba najniższą na rynku cenę za kurs, a dostajesz profesjonalny newsletter gratis.",[16,43755,43756],{},[224,43757,43758],{},"LS: Czy papa SEO będzie Twoim indywidualnym projektem, czy planujesz budowę zespołu wokół tej inicjatywy?",[16,43760,43761],{},"Jest takie afrykańskie powiedzenie: „Gdy chcesz iść szybko, idź sam, ale gdy chcesz iść daleko, idź z kimś.” Ja jestem na ukończeniu samotnej ścieżki sprintu. Studio zbudowałem samodzielnie, materiały do nagrań też. Czas sprintu mam niemal zakończony. Teraz nadchodzi czas maratonu i nie wyobrażam sobie, aby być jedynym jego uczestnikiem. Tym bardziej, że trasa maratonu PAPY w perspektywie średnio- i długoterminowej biegnie dookoła świata!",[16,43763,43764],{},"W PAPA SEO będzie więc mnóstwo gości, mnóstwo wywiadów ze znakomitymi fachowcami w branży. Ponadto już teraz prowadzę sporo rozmów dotyczących współpracy i promocji. Z jednym bardzo dużym na rynku SEO podmiotem rozpoczęliśmy właśnie etap projektowania wspólnego narzędzia – liczymy na to, że będzie idealnym spójnikiem pomiędzy ofertą tej firmy a warstwą szkoleniową, którą będę dostarczał. Stay tuned! ",[16,43766,43767,227],{},[224,43768,43769],{},"LH: Czy Twoja żona nie chce zostać Mama SEO? 😉",[16,43771,43772],{},"GS: Haha! 🙂 Żona PAPY, siłą rzeczy jest MAMĄ SEO! 😊 Ba, mamy dwójkę dzieciaków, więc to nie jest tylko przenośnia 😊 A na serio, tak, Karolina, czyli moja żona też pracuje z SEO. Na tym etapie zajmuje się tworzeniem specjalistycznych treści dla SEO i mam wrażenie, że bardzo ją to wciągnęło.",[16,43774,43775,947,43777],{},[224,43776,43686],{},[224,43778,43779],{},"Pod ten Dzień Ojca… Czy dzieciaki nauczyły Cię czegoś, co możesz wykorzystać w pracy? Oprócz zapewne anielskiej cierpliwości 😉",[16,43781,43782],{},"No właśnie – pierwsze, co przyszło mi na myśl, to cierpliwość – haha! Ale jest też druga fajna cecha. Dzieci uczą logicznego formułowania swoich wypowiedzi. Aby małe brzdące coś zrozumiały, trzeba do nich mówić powoli, logicznie i odpowiednio dobrać język do “odbiorcy”. To fajne doświadczenia, które sądzę, że przydają mi się też podczas kręcenia odcinków PAPA SEO. Jeszcze jedną cechą, którą dzieciaki świetnie obdarowują tatę (i mamę też) to bezkompromisowy uśmiech, który nie schodzi z tych buziek przez większość dnia. Nie ma silnych na to i udziela się to też tacie 😀 Dlatego dzień PAPY mam przez cały rok!",[16,43784,43785],{},"Pozdrawiam serdecznie, Grzegorz (PAPA) Strzelec",{"title":34,"searchDepth":190,"depth":190,"links":43787},[],"2020-06-23","Czasami długie intro nie jest ani trochę potrzebne.  Przed Wami wywiad z Grzegorzem Strzelcem – byłym headem of SEO w Onecie, byłym Chief SEO Consultantem w grupie Discovery\u002FTVN, a teraz… ","\u002Fblog\u002Fimages\u002Fseo-talk-grzegorz-strzelec.webp",{},"\u002Fblog\u002Fseo-talk-grzegorz-strzelec",{"title":43567,"description":43789},"blog\u002Fseo-talk-grzegorz-strzelec","dgJgwkF68DkHHi9alcBDFpYSPi-f2xMcjuCSVQmZE8I",{"id":43797,"title":43798,"author":377,"body":43799,"category":11202,"coverStyle":197,"date":43936,"description":43937,"excerpt":197,"extension":200,"image":43938,"meta":43939,"navigation":203,"path":43940,"readTime":12703,"seo":43941,"seoDescription":197,"stem":43942,"__hash__":43943},"blog\u002Fblog\u002Fjak-wybrac-agencje-social-media.md","Jak wybrać agencję social media?",{"type":9,"value":43800,"toc":43934},[43801,43804,43809,43822,43825,43838,43841,43855,43862,43867,43870,43875,43878,43883,43886,43891,43894,43899,43902,43907,43910,43915,43918,43923,43931],[16,43802,43803],{},"Chociaż współpraca z agencją social media, podobnie jak w przypadku innych typów agencji reklamowych, może być niezwykle owocnym procesem wspierającym rozwój marki, a na rynku jest naprawdę sporo dobrych i skutecznych podmiotów tego typu, cały czas wiele przedsiębiorstw ma spore trudności ze znalezieniem odpowiedniego usługodawcy. Jak zatem dokonać trafnego wyboru i zaprosić do współpracy agencję, z którą zwiększysz szanse na marketingowy sukces? Oto zestaw porad, które ci w tym pomogą.",[16,43805,43806],{},[224,43807,43808],{},"Zanim nawiążesz kontakt z agencją, przemyśl kilka spraw",[16,43810,43811,43812,43815,43816,43821],{},"Podmioty określane mianem agencji ",[182,43813,41908],{"href":4914,"rel":43814},[349]," (lub jeśli szukasz zagranicznych odpowiedników, wyszukaj pod ",[182,43817,43820],{"href":43818,"rel":43819},"https:\u002F\u002Fredragmarketing.com\u002Fsocial-media-agency-uk\u002F",[349],"social media agency",") to bardzo specyficzny rodzaj agencji reklamowych, których obszarem działania są wyłącznie media społecznościowe lub też stanowią one ich główny element oferty. Siła tych agencji tkwi przede wszystkim w specjalizacji – śledzą one na bieżąco trendy panujące w social mediach i potrafią zwinnie dostosowywać do nich swoje metody pracy. Niektóre agencje specjalizują się nawet w obsłudze tylko kilku wybranych serwisów (np. wyłącznie Instagram lub TikTok), dzięki czemu zaoferować mogą bardzo głęboką ekspertyzę i prowadzić działania marketingowe na najwyższym poziomie zgodności z charakterem poszczególnych platform społecznościowych.",[16,43823,43824],{},"Zatrudnienie wysoko wyspecjalizowanej agencji jest więc doskonałym rozwiązaniem dla marek, które są świadome swoich potrzeb i chcą z mediów społecznościowych uczynić jeden z najważniejszych kanałów komunikacji z klientem.",[16,43826,43827,43828,43832,43833,43837],{},"Bardzo często bywa jednak, że przedsiębiorstwa tak naprawdę nie do końca wiedzą, czego chcą i czego tak naprawdę potrzebują. Takie firmy pytają o ofertę „",[182,43829,43831],{"href":41642,"rel":43830},[349],"prowadzenia facebooka","” kierując się trochę modą, trochę faktem, że konkurencja jest w mediach społecznościowych aktywna, a trochę w nadziei, że social media rozwiążą wszystkie ich problemy. Niestety tego typu motywacja do zatrudnienia agencji social media już na starcie może rodzić wiele nieporozumień. Agencja social media otrzymująca zapytanie od danej firmy zgodnie z życzeniem przygotuje ofertę i w razie nawiązania współpracy będzie realizować działania określone umową. Owa praca może okazać się bardzo efektywna lub kompletnie nieskuteczna, gdyż np. w praktyce najważniejsze marketingowe potrzeby przedsiębiorstwa tkwiły gdzie indziej i budżet powinien być przeznaczony również na inne ",[182,43834,43836],{"href":42254,"rel":43835},[349],"taktyki marketingowe"," (np. Google Ads oraz E-mail marketing), nie zaś wydane w całości na media społecznościowe.",[16,43839,43840],{},"Jeżeli więc:",[51,43842,43843,43846,43849,43852],{},[54,43844,43845],{},"Jesteś pewien, że to właśnie social media mają być głównym bądź jednym z głównych obszarów twoich działań marketingowych,",[54,43847,43848],{},"Zależy ci na wysokiej jakości komunikacji w mediach społecznościowych – różnorodnych, angażujących i profesjonalnie przygotowanych treściach,",[54,43850,43851],{},"Interesuje cię intensywna obecność w wybranym serwisie społecznościowym (lub kilku z nich), która będzie zarówno realizowała twoje interesy, jak i będzie zgodna z charakterem tej platformy,",[54,43853,43854],{},"Twoja strategia marketingowa, przygotowana samodzielnie lub przy pomocy np. innej agencji bądź zatrudnionego do tego celu specjalisty, zakłada obecność w mediach społecznościowych",[16,43856,43857,43858,43861],{},"zatrudnienie agencji social media będzie doskonałym wyborem. Na podstawie określonych przez ciebie potrzeb stworzy ona plan twojej komunikacji w mediach społecznościowych (który powinien być spójny z ogólną strategią twojej marki) i zajmie się jego realizacją. Jeżeli natomiast nie wiesz lub nie masz pewności, że to właśnie media społecznościowe są obszarem, w którym powinieneś prowadzić swoje działania marketingowe, wyślij zapytanie ofertowe do agencji o szerszym profilu działalności, które będą w stanie stworzyć dla ciebie np. wielokanałową strategię marketingową, gdzie social media będą np. jednym z jej elementów, albo skorzystaj z fachowego konsultingu stratega marketingowego. Unikniesz w ten sposób sytuacji, w której marketing w ",[182,43859,41908],{"href":42113,"rel":43860},[349]," co prawda masz, ale tak naprawdę nikt nie wie, po co.",[16,43863,43864],{},[224,43865,43866],{},"Ok, jestem pewien, że chcę\u002Fpotrzebuję. Jak zatem wybrać agencję social media?",[16,43868,43869],{},"Załóżmy, że odrobiłeś pracę domową i wiesz choćby w przybliżeniu, co chcesz osiągnąć, jak ma mniej więcej wyglądać twoja komunikacja oraz jaki budżet możesz na social media marketing przeznaczyć. Jakimi kryteriami powinieneś zatem kierować się podczas wyboru agencji? Nie są one sztywne, niemniej poniższa lista zawiera aspekty, na które z pewnością warto zwrócić uwagę.",[678,43871,43872],{},[54,43873,43874],{},"Doświadczenie w twojej branży",[16,43876,43877],{},"Zapoznaj się z portfolio danej agencji lub zapytaj wprost o doświadczenie w działaniach dla podmiotów operujących w twojej bądź pokrewnej branży. Jeżeli dana agencja ma na swoim koncie projekty, a jeszcze lepiej success stories dla marek podobnych do twojej, istnieje duże prawdopodobieństwo, że dowiozą wyniki także dla ciebie. Jeżeli nie ma, oczywiście nie musisz takiej firmy skreślać, gdyż ich doświadczenie i umiejętności mogą wystarczyć do tego, by wypracować sukces także dla ciebie. Wcześniejsze dokonania danej agencji na polu podobnym do twojego może być po prostu jednym z argumentów przemawiającym za konkretnym podmiotem, gdyż wymierne efekty współpracy mają szansę pojawić się szybciej.",[678,43879,43880],{"start":190},[54,43881,43882],{},"Portfel klientów oraz opinie",[16,43884,43885],{},"Jeżeli operujesz w bardzo niszowej branży lub agencja, która wpadła ci w oko, nie współpracowała wcześniej z podmiotami podobnymi do twojego, sprawdź w takim razie, kogo obsługiwała do tej pory. Znane marki w portfelu klientów to najczęściej sygnał, że agencja jest solidnym partnerem biznesowym. Nie wahaj się jednak spytać o realizacje agencji dla danego klienta lub okres współpracy. Pytanie o specyfikę czy też czas trwania projektu pozwoli uniknąć sytuacji, w której agencja chwaląca się logotypem dużej marki w rzeczywistości zrobiła co najwyżej projekt ulotki dla lokalnego punktu franczyzowego albo współpraca w zakresie social mediów została przez klienta szybko wypowiedziana. Nie powinieneś mieć także problemu ze znalezieniem opinii firm, które skorzystały z usług danej firmy marketingowej. Dobre agencje dbają o relacje z klientem i chętnie eksponują w swoich kanałach opinie klientów. Powinny być one widoczne na stronie internetowej, profilu na Facebooku, różnych katalogach firm czy wizytówce Google.",[678,43887,43888],{"start":359},[54,43889,43890],{},"Portfolio projektów",[16,43892,43893],{},"Większość dobrej klasy agencji ma na swoich stronach internetowych zakładkę portfolio, w której prezentuje swoje realizacje. Jeżeli jednak nie znajdziesz takowej informacji w witrynie agencji, poproś wprost o przykłady prowadzonych przez nią profili. Przy ich ewaluacji miej jednak na uwadze, że np. liczba fanów czy obserwatorów niekoniecznie będzie efektem działań tej agencji. Skup się raczej na ocenie jakości publikowanych postów oraz informacjach o tym projekcie, które możesz uzyskać od agencji: od kiedy obsługują dany profil, jakie efekty udało się wygenerować etc.",[678,43895,43896],{"start":20940},[54,43897,43898],{},"Profile social media agencji",[16,43900,43901],{},"Kolejnym ze sposobów oceny potencjału danej agencji jest zapoznanie się z działaniami, które prowadzą dla siebie. Dobre agencje social media są aktywne w mediach społecznościowych i prowadzą w miarę regularną oraz spójną komunikację, o której już na pierwszy rzut oka można powiedzieć, że stoi za nią jakaś strategia. Kwestia regularności jest co prawda w przypadku agencji dość delikatna – zdarzać się mogą przestoje w komunikacji, gdyż specyfiką tej branży są falowe, często nieprzewidziane wzrosty ilości pracy – niemniej jednak efekt „szewca bez butów”, choć w branży reklamowej bardzo powszechny, nie powinien być na dłuższą metę usprawiedliwieniem. Właściwie każda agencja powinna być w stanie opublikować treści choć kilka razy w miesiącu przynajmniej w jednym, najważniejszym dla niej serwisie społecznościowym. Jeżeli tego nie robi, wówczas niestety może to oznaczać, że nie ma pomysłu na własną komunikację. A skoro nie ma takowego pomysłu dla siebie, dlaczego miałaby mieć go dla twojej marki? Na etapie wybierania agencji social media zwróć więc uwagę na jej profile – czy publikują autorski content, jaka jest jakość tych treści itp.",[678,43903,43904],{"start":20968},[54,43905,43906],{},"Proces ofertowania",[16,43908,43909],{},"Po dokonaniu wstępnego wyboru kilku agencji wyślij do nich zapytania ofertowe i zobacz, co dalej się stanie. Najbardziej pożądanym przez każdą agencję scenariuszem jest sytuacja, kiedy otrzymują od klienta brief zawierający szczegółowe informacje na temat marki, grupy docelowej oraz oczekiwań a propos projektu. Jeżeli takowego briefu nie masz, nie szkodzi. Część agencji udostępnia je na swoich stronach www lub odsyła w odpowiedzi na zapytanie arkusz briefu do wypełnienia. Jeżeli spotkasz się z takim działaniem, możesz być pewien, że agencja poważnie podchodzi do prowadzonych przez siebie projektów. Alternatywą dla briefu może być kontakt telefoniczny bądź mailowy, podczas którego agencja dopytywać będzie o szczegóły, aby poznać twoje potrzeby i wyzwania, którym mają sprostać. Dopiero na tej podstawie dobra agencja przejdzie do przygotowania indywidualnej oferty albo prześle ci swoje pakiety, jeżeli takowe ma i uzna, że będą dla ciebie odpowiednie.",[678,43911,43912],{"start":20997},[54,43913,43914],{},"Cena",[16,43916,43917],{},"Dwadzieścia postów i kampanie Facebook Ads za 499 zł miesięcznie brzmi dla ciebie jak superoferta? Zmartwię cię – jest wręcz przeciwnie. Obsługa komunikacji na jednym profilu społecznościowym wymaga pracy od dwóch do nawet całego zespołu specjalistów, wśród których poza social media managerem może być m.in. grafik bądź content designer, copywriter, specjalista PPC oraz project manager. Do pracy tychże specjalistów dochodzi także koszt używanych przez nich narzędzi np. do projektowania grafiki czy zaawansowanego raportowania oraz budżet mediowy, czyli środki, które przeznaczone są stricte na zakup reklam na Facebooku bądź w innym serwisie. Nawet uwzględniając fakt, że agencja obsługuje jednocześnie kilka-, kilkanaście projektów, nie ma realnej możliwości, by uzyskać dostęp do ich czasu i umiejętności tak tanio, by zaoferować klientowi finalną cenę rzędu 500 zł miesięcznie. Social media marketing na przyzwoitym, profesjonalnym poziomie kosztował będzie miesięcznie raczej od 2000 zł wzwyż. Nieco tańsze oferty można tłumaczyć ewentualnie uwarunkowaniami lokalnymi, promocyjnymi warunkami albo wąskim zakresem działań (np. 5-6 postów miesięcznie bez reklam etc.). Natomiast ofert o zaskakująco szerokim zakresie kosztujących kilkaset złotych nie można tłumaczyć niczym – będzie to zwykła chałtura. Trzymaj się od takich wykonawców z daleka.",[16,43919,43920],{},[224,43921,43922],{},"Owocnych poszukiwań",[16,43924,43925,43926,43930],{},"Powyższe wskazówki pomogą ci wybrać ",[182,43927,43929],{"href":43712,"rel":43928},[349],"agencję"," social media, z którą współpraca z dużym prawdopodobieństwem będzie przyjemna i owocna. Oprócz tego, co przeczytałeś w artykule, nie wahaj się również ufać swoim własnym odczuciom oraz intuicji. Podczas rozmów z przedstawicielami poszczególnych agencji kieruj się tak twardymi danymi, jak i osobistymi wrażeniami z kontaktu. We współpracy z jakąkolwiek agencją reklamową obopólna chemia również jest składowym czynnikiem sukcesu, wybierz więc tę agencję, która będzie mogła zarówno obronić się wynikami, jak i będzie się składała z miłych, bystrych i pozytywnie do ciebie nastawionych ludzi, z którymi złapiesz dobry kontakt. Powodzenia.",[16,43932,43933],{},"Autor: Sylwester Budzelewski – Co-Founder & dyrektor zarządzający White Anchor",{"title":34,"searchDepth":190,"depth":190,"links":43935},[],"2020-06-22","Chociaż współpraca z agencją social media, podobnie jak w przypadku innych typów agencji reklamowych, może być niezwykle owocnym procesem wspierającym rozwój marki, a na rynku jest naprawdę sporo dobr","\u002Fblog\u002Fimages\u002Fjak-wybrac-agencje-social-media.webp",{},"\u002Fblog\u002Fjak-wybrac-agencje-social-media",{"title":43798,"description":43937},"blog\u002Fjak-wybrac-agencje-social-media","RPtNziKZERCLx2-Yv76CGTiUIyDpFWKk1LTIsM3L7f8",{"id":43945,"title":43946,"author":377,"body":43947,"category":17222,"coverStyle":197,"date":44062,"description":44063,"excerpt":197,"extension":200,"image":44064,"meta":44065,"navigation":203,"path":44066,"readTime":858,"seo":44067,"seoDescription":197,"stem":44068,"__hash__":44069},"blog\u002Fblog\u002Fjak-przygotowac-domene-do-sprzedazy.md","Jak przygotować domenę do sprzedaży",{"type":9,"value":43948,"toc":44052},[43949,43960,43964,43972,43976,43979,43987,43991,43994,43998,44001,44005,44008,44012,44021,44025,44028,44031,44035,44044,44047],[16,43950,43951,227],{},[224,43952,43953,43954,43959],{},"Do sprzedaży domeny, jak do każdej ",[182,43955,43958],{"href":43956,"rel":43957},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fgielda-stron-kupuj-i-sprzedawaj-strony-dowolnego-typu-w-linkhouse\u002F",[349],"sprzedaży",", trzeba się odpowiednio przygotować. Jeżeli szukasz informacji co powinieneś zrobić przed samą sprzedażą, podpowiemy Ci. Oto kilka porad, które pomogą Ci się przygotować, aby cały proces przebiegł sprawnie, aby cena była satysfakcjonująca, a zarówno Ty, jak i nabywca domeny – zadowoleni.",[12,43961,43963],{"id":43962},"first-things-first","First things first",[16,43965,43966,43967,43971],{},"Za sprzedazą domeny mogą stać różne pobudki, nie tylko finansowe. Czasem jej sprzedaż wiąże się ze zmianą planów, zakończeniem projektu czy dezaktualizacji domeny. Warto wyróżnić swoje USP, jeśli chodzi o własną domenę. Co sprawia, że jest wyjątkowa? Czy ma chwytliwą nazwę, a może za jej sukcesem stoi społeczność, która wywindowała poipularność do góry? Być może domena zawiera hasło, które niespodziewanie zaczęło być bardzo mocno ",[182,43968,43970],{"href":41948,"rel":43969},[349],"wykorzystywane w Google","? Spróbuj zidentyfikować wszystkie plusy swojej domeny, zanim wystawisz ją na sprzedaż. Wpłynie to na korzyść jej wyceny. ",[12,43973,43975],{"id":43974},"pomyśl-o-grupie-docelowej","Pomyśl o grupie docelowej",[16,43977,43978],{},"Kto będzie zainteresowany zakupem domeny o takiej nazwie? Skup się na ostatecznych odbiorcach do których trafi oferta sprzedaży Twojej domeny. Na co będą zwracać uwagę? Wciel się na chwilę w rolę potencjalnego kupca i przeanalizuj każdy aspekt techniczny i wizualny Twojej strony. Czy kupują samą domenę, czy chcesz pozbyć się całej strony i tacy kupcy interesują Cię najbardziej?",[16,43980,43981,43982,43986],{},"Pamiętaj, że po sprzedaży domeny jej nowy nabywca może zrobić z nią co tylko chce i wykorzystać do różnych celów i ",[182,43983,43985],{"href":41624,"rel":43984},[349],"kampanii",", dlatego Twoje przypuszczenia odnośnie grupy docelowej nie muszą pokrywać się z celami nabywcy. Warto wziąć je jednak pod uwagę przy sprzedaży. ",[12,43988,43990],{"id":43989},"znak-towarowy-co-dalej","Znak towarowy – co dalej?",[16,43992,43993],{},"Musisz podjąć decyzję, czy dalej będziesz korzystać z własnego znaku towarowego, czy też wraz ze zmianą domeny zmieniasz także całą identyfikację. Pozbycie się całego znaku towarowego może korzystnie wpłynąć na cenę domeny, gdyż jej potencjalny nabywca nie będzie musiał obawiać się “odrodzenia” domeny pod tym samym znakiem, ale zmienioną nazwą. Przed przystąpieniem do sprzedaży powinieneś podjąć tę decyzję, gdyż to także od niej będzie zależeć cena domeny.",[12,43995,43997],{"id":43996},"zastanów-się-nad-ceną","Zastanów się nad ceną  ",[16,43999,44000],{},"Zrób research. Sprawdź za ile można kupić domenę z podobnym stażem, ruchem i długością działania. Przeanalizuj ceny na rynku czy giełdach domen, sprawdź, jak Twoja strona zachowuje się względem konkurentów i jak wygląda jej wqidoczność w Google. Im więcej informacji na ten temat posiadasz, i im więcej danych zbierzesz, tym większa szansa na sprzedaż domeny świadomie i w rozsądnej, acz nadal satysfakcjonującej, cenie. Bez danych i dostępu do nich, jakiekolwiek pytania potencjalnych nabywców mogą pozostać bez odpowiedzi, zniechęcając ich do zakupu. Zastanów się także nad tym, czy ta cena będzie podlegać negocjacji.",[12,44002,44004],{"id":44003},"nie-spamuj","Nie spamuj",[16,44006,44007],{},"Nie wysyłaj codziennie e-maili z zapytaniami o chęć kupna. To tylko odstrasza potencjalnego kupca, lub wskazuje na Twoją desperację – a to może być dla danego nabywcy zielone światło do negocjacji. Jeżeli chcesz sprzedać domenę, i nie stoisz pod ścianą jeśli chodzi o konieczność takiej transakcji, spokojnie to rozplanuj. Jeśli chcesz sprzedać domenę na korzystnych warunkach i w wygodny sposób, zamiast rozsyłać e-maile z pytaniami o zakup (pamiętaj, że później musisz je analizować i robić follow up!), skorzystaj z giełdy domen. ",[12,44009,44011],{"id":44010},"wygląd-też-się-liczy","Wygląd też się liczy ",[16,44013,44014,44015,44020],{},"Nawet, jeżeli sprzedajesz domenę wyłącznie dla jej nazwy, warto zadbać o ",[182,44016,44019],{"href":44017,"rel":44018},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fczym-sa-breadcrumbs-i-jak-nalezy-je-stosowac-przy-budowie-strony-internetowej\u002F",[349],"wygląd"," danej strony (jeśli nadal coś się na niej znajduje). To, co na pewno będzie odstraszać potencjalnych kupców, to przeładowanie reklamami, nieintuicyjne pop-upy i spamerska treść, która może wskazywać na niską wartość domeny. Jeżeli Twoja domena nie ma ogromnych zasięgów, a nad wynikami warto byłoby jeszcze popracować, dopracowanie wyglądu może nieco podnieść jej notowania. Możesz ją zapełnić treścią lub wręcz przeciwnie, estetycznie wyczyścić. ",[12,44022,44024],{"id":44023},"informacja-to-podstawa","Informacja to podstawa",[16,44026,44027],{},"Jeżeli bardzo chcesz sprzedać domenę, możesz wspomnieć o tym na stronie głównej. Może być to nawet jedno zdanie, informujące do kogo potencjalny nabywca powinien się zgłosić, jeśli zależy mu na kupnie domeny.",[16,44029,44030],{},"Może być to jednak zdradliwa taktyka. Pomijamy tutaj kwestie spamu, który może trafić do Twojej skrzynki odbiorczej (i niekoniecznie dotyczyć sprzedaży Twojej domeny), ale dodatkowo odkrywanie jednej karty za dużo może postawić Cię w niewygodnej pozycji negocjacyjnej. ",[12,44032,44034],{"id":44033},"nie-śpiesz-się","Nie śpiesz się",[16,44036,44037,44038,44043],{},"Pośpiech jest złym doradcą, a ta zasada ma swoje zastosowanie także przy sprzedaży domen. Jeśli zadbasz o każdy szczegół tej sprzedaży, na pewno uda Ci się sprzedać ją z odpowiednim zyskiem. Aby znaleźć chętnego, wieści o sprzedaży muszą się rozejść – najlepiej pocztą pantoflową, z wykorzystaniem społeczności (na przykład ",[182,44039,44042],{"href":44040,"rel":44041},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnajlepsze-polskie-grupy-marketingowe-na-facebooku\u002F",[349],"grup na Facebooku"," lub pewnego rodzaju communities na Slacku), a na to, naturalnie, potrzeba czasu. Nie możesz liczyć na to, że Twoja domena sprzeda się w kilka sekund (chyba, że jest naprawdę atrakcyjna i wystawiasz ją za półdarmo). ",[16,44045,44046],{},"___",[16,44048,44049],{},[224,44050,44051],{},"Przygotowując się do sprzedaży domeny warto zadbać o powyższe sprawy. Usprawni to cały proces sprzedaży i pozwoli na uniknięcie nieporozumień z potencjalnymi nabywcami. Powodzenia!",{"title":34,"searchDepth":190,"depth":190,"links":44053},[44054,44055,44056,44057,44058,44059,44060,44061],{"id":43962,"depth":190,"text":43963},{"id":43974,"depth":190,"text":43975},{"id":43989,"depth":190,"text":43990},{"id":43996,"depth":190,"text":43997},{"id":44003,"depth":190,"text":44004},{"id":44010,"depth":190,"text":44011},{"id":44023,"depth":190,"text":44024},{"id":44033,"depth":190,"text":44034},"2020-06-21","Do sprzedaży domeny, jak do każdej sprzedaży, trzeba się odpowiednio przygotować. Jeżeli szukasz informacji co powinieneś zrobić przed samą sprzedażą, podpowiemy Ci. Oto kilka porad, które pomogą Ci s","\u002Fblog\u002Fimages\u002Fjak-przygotowac-domene-do-sprzedazy.webp",{},"\u002Fblog\u002Fjak-przygotowac-domene-do-sprzedazy",{"title":43946,"description":44063},"blog\u002Fjak-przygotowac-domene-do-sprzedazy","QdvIuNrC2feavYaYRAjIvyxSSTZICyrukF3V7jwUQTY",{"id":44071,"title":44072,"author":377,"body":44073,"category":28901,"coverStyle":197,"date":44288,"description":44289,"excerpt":197,"extension":200,"image":44290,"meta":44291,"navigation":203,"path":44292,"readTime":4324,"seo":44293,"seoDescription":197,"stem":44294,"__hash__":44295},"blog\u002Fblog\u002F11-najlepszych-darmowych-stockow.md","11 najlepszych darmowych stocków",{"type":9,"value":44074,"toc":44280},[44075,44078,44084,44087,44093,44099,44105,44111,44114,44118,44126,44132,44138,44146,44149,44157,44160,44168,44171,44179,44182,44190,44193,44201,44204,44212,44215,44223,44226,44235,44238,44247,44250,44259,44262,44264,44267,44270],[16,44076,44077],{},"Nie samym Shutterstockiem internet stoi. Jak powszechnie wiadomo zdjęcia, które używamy w naszych internetowych projektach muszą posiadać odpowiednie licencje i powinny być publikowane zgodnie z wszystkimi zasadami dotyczącymi praw autorskich. Mamy więc w internecie sporo banków zdjęć, do których możemy wykupić licencje i wtedy możemy korzystać z ich zasobów do woli. Są to m.in.: Shutterstock, Envato Elements czy Adobe Stock. Dla tych, którzy wrzucają do sieci artykuły raz na jakiś czas powinny wystarczyć jednak zdjęcia z darmowych stocków. Jest ich całkiem sporo, ale nie wszystkie są godne naszej uwagi. Przedstawiam zatem 11 najlepszych darmowych stocków, z których sam korzystam!",[12,44079,44081],{"id":44080},"licencje-zdjęć",[224,44082,44083],{},"Licencje zdjęć",[16,44085,44086],{},"W Internecie panuje sporo zasad, których nie można łamać. Jedną z nich jest prawo autorskie. Autorzy zdjęć (w większości) poprzez ich udostępnianie zarabiają. Jeśli więc z płatnego stocka pobieramy zdjęcie danego autora – dostaje on za tą sprzedaż jakiś %. Na serwisach z darmowymi galeriami zdjęć pojawiają się różne licencje zdjęć. Warto się z nimi zapoznać i być świadomym tego, w jaki sposób możemy użyć pobranych (czy to za darmo, czy płatnych) zdjęć!",[16,44088,44089,44092],{},[224,44090,44091],{},"CC0"," – to najlepsza z możliwych licencji. Oznacza ona, że autor zrzekł się wszelkich praw autorskich i zdjęcia posiadające to oznaczenie możemy używać bez żadnych ograniczeń. Jest to najpopularniejsza licencja w darmowych stockach, jednakże w dalszym ciągu należy być ostrożnym.",[16,44094,44095,44098],{},[224,44096,44097],{},"CC-BY"," – ta licencja pozwala na udostępnianie danego zdjęcia pod warunkiem, że podpiszemy pod nią autora.",[16,44100,44101,44104],{},[224,44102,44103],{},"CC-NC"," – na łamach tej licencji możemy udostępniać dane zdjęcie, ale nie może być ono używane w celu komercyjnych, czyli takim, które dostarczy nam bezpośrednie zyski.",[12,44106,44108],{"id":44107},"różnice-między-płatnymi-i-darmowymi-stockami",[224,44109,44110],{},"Różnice między płatnymi i darmowymi stockami",[16,44112,44113],{},"Główną różnicą jest cena. Oprócz tej oczywistości różna będzie również jakość oraz dokładność konkretnych zdjęć. W darmowych stockach znajdziemy przede wszystkim dużo krajobrazów i zdjęć ogólnych (bez ludzi). Jeśli potrzebujemy zdjęć z modelami, osobami znanymi lub tego typu contentem – będziemy zmuszeni do skorzystania z płatnych galerii. Wśród zbiorów w płatnych galeriach zdjęć możemy dowolnie szukać i sortować. Przy darmowych galeriach wybór jest również znacznie mniejszy i znalezienie idealnej grafiki może znaleźć nieco więcej czasu. Jednak dla chcącego nic trudnego! Z naszym poradnikiem znajdziecie wszystko, czego potrzebujecie! 😊",[12,44115,44117],{"id":44116},"shutterstock-w-wersji-próbnej","Shutterstock w wersji próbnej",[16,44119,44120,44123,44125],{},[32,44121],{"alt":34,"src":44122},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage1-2-1024x444.png",[269,44124],{},"\nJeden z najbardziej rozpoznawalnych stocków, posiadających ponad 300 milionów obrazów aktualnie oferuje ofertę specjalną, dzięki której podczas 30-dniowego okresu próbnego możecie za darmo pobrać do 10 darmowych obrazków. Jeśli znaleźliście więc idealne zdjęcie właśnie na tym serwisie, ale nie macie tam konta – nic trudnego! Pierwsze 10 zdjęć możecie pobrać za darmo!",[16,44127,44128],{},[182,44129,44130],{"href":44130,"rel":44131},"https:\u002F\u002Fwww.shutterstock.com\u002Fpl",[349],[12,44133,44135],{"id":44134},"najlepsze-darmowe-galerie-zdjęć",[224,44136,44137],{},"Najlepsze darmowe galerie zdjęć",[678,44139,44140],{},[54,44141,44142],{},[182,44143,44144],{"href":44144,"rel":44145},"https:\u002F\u002Fpixabay.com\u002F",[349],[16,44147,44148],{},"Ponad 1.8 miliona darmowych zdjęć! Znajdziecie tutaj również grafiki wektorowe, filmy i muzykę. Każdy plik może posiadać inną licencję – należy być ostrożnym, jednakże wybór jest bardzo duży.",[678,44150,44151],{"start":190},[54,44152,44153],{},[182,44154,44155],{"href":44155,"rel":44156},"https:\u002F\u002Fgratisography.com\u002F",[349],[16,44158,44159],{},"Tutaj znajdziecie sporo śmiesznych zdjęć i grafik. Idealne na święta, okazje i bajkowe blogi!",[678,44161,44162],{"start":359},[54,44163,44164],{},[182,44165,44166],{"href":44166,"rel":44167},"https:\u002F\u002Fnegativespace.co\u002F",[349],[16,44169,44170],{},"Ponad 20 kategorii zdjęć, wśród których znajdziecie m.in.: abstrakcje, miasta, naturę, technologię czy muzykę.",[678,44172,44173],{"start":20940},[54,44174,44175],{},[182,44176,44177],{"href":44177,"rel":44178},"https:\u002F\u002Frealisticshots.com\u002F",[349],[16,44180,44181],{},"Stock z ludźmi i jedzeniem. Co tydzień pojawiają się nowe zdjęcia.",[678,44183,44184],{"start":20968},[54,44185,44186],{},[182,44187,44188],{"href":44188,"rel":44189},"https:\u002F\u002Fnomad.pictures\u002F",[349],[16,44191,44192],{},"Głównie zdjęcia krajobrazów i zwierząt. Podzielone na kategorie.",[678,44194,44195],{"start":20997},[54,44196,44197],{},[182,44198,44199],{"href":44199,"rel":44200},"https:\u002F\u002Fwww.canva.com\u002F",[349],[16,44202,44203],{},"Internetowe narzędzie do obróbki zdjęć, które posiada całkiem sporą bazę darmowych zdjęć do użytku. Aby do nich dotrzeć należy się zarejestrować oraz wybrać zdjęcia z menu głównego. Znajdują się tam zarówno zdjęcia darmowe, jak i płatne.",[678,44205,44206],{"start":21025},[54,44207,44208],{},[182,44209,44210],{"href":44210,"rel":44211},"https:\u002F\u002Fskitterphoto.com\u002F",[349],[16,44213,44214],{},"Zdjęcia podzielone na kategorie. Większość z nich jest na darmowej licencji CC0. Ciekawe kategorie to: technologia, transport oraz przemysł.",[678,44216,44217],{"start":21058},[54,44218,44219],{},[182,44220,44221],{"href":44221,"rel":44222},"https:\u002F\u002Ffreenaturestock.com\u002F",[349],[16,44224,44225],{},"Darmowe zdjęcia krajobrazów.",[678,44227,44229],{"start":44228},9,[54,44230,44231],{},[182,44232,44233],{"href":44233,"rel":44234},"http:\u002F\u002Fimcreator.com\u002F",[349],[16,44236,44237],{},"Bardzo dużo, dokładnych kategorii. Samych zdjęć nie ma zbyt wiele, ale są świetnie podzielone.",[678,44239,44241],{"start":44240},10,[54,44242,44243],{},[182,44244,44245],{"href":44245,"rel":44246},"https:\u002F\u002Fstartupstockphotos.com\u002F",[349],[16,44248,44249],{},"Ciekawe, startupowe zdjęcia. Baza nie jest duża, ale często znajduję tam fajne pliki, które używam w swoich artykułach.",[678,44251,44253],{"start":44252},11,[54,44254,44255],{},[182,44256,44257],{"href":44257,"rel":44258},"https:\u002F\u002Fkaboompics.com\u002F",[349],[16,44260,44261],{},"Darmowe zdjęcia i sesje zdjęciowe! 😊 Niecodzienny podział i możliwość pobrania wielu podobnych zdjęć (z jednej sesji).",[12,44263,818],{"id":817},[16,44265,44266],{},"Przy pobieraniu zdjęć z darmowych stocków należy pamiętać o tym, aby za każdym razem sprawdzić licencję na zdjęcie, które wykorzystujemy w naszych działaniach. Pamiętajcie, że każda chwila nieuwagi może Was bardzo dużo kosztować. Jeśli jednak zapoznaliście się z moim artykułem – wszystko będzie dobrze 😉",[12,44268,44269],{"id":13513},"Autor:",[16,44271,44272,44275,44276,44279],{},[224,44273,44274],{},"Kamil Leśniak"," (Marketing Specialist w ",[182,44277,25478],{"href":25476,"rel":44278},[349],"). Zajmuje się marketingiem internetowym oraz contentem. Lubi wyzwania i pasjonuje się organizacją eventów. Prywatnie kolekcjoner autografów znanych osób.",{"title":34,"searchDepth":190,"depth":190,"links":44281},[44282,44283,44284,44285,44286,44287],{"id":44080,"depth":190,"text":44083},{"id":44107,"depth":190,"text":44110},{"id":44116,"depth":190,"text":44117},{"id":44134,"depth":190,"text":44137},{"id":817,"depth":190,"text":818},{"id":13513,"depth":190,"text":44269},"2020-06-19","Nie samym Shutterstockiem internet stoi. Jak powszechnie wiadomo zdjęcia, które używamy w naszych internetowych projektach muszą posiadać odpowiednie licencje i powinny być publikowane zgodnie z wszys","\u002Fblog\u002Fimages\u002F11-najlepszych-darmowych-stockow.webp",{},"\u002Fblog\u002F11-najlepszych-darmowych-stockow",{"title":44072,"description":44289},"blog\u002F11-najlepszych-darmowych-stockow","JSOT2YXb3rLCUXJ3hV95rj0VqjOgNmr1HIo2_kgy92c",{"id":44297,"title":44298,"author":377,"body":44299,"category":24698,"coverStyle":197,"date":44288,"description":44412,"excerpt":197,"extension":200,"image":44413,"meta":44414,"navigation":203,"path":44415,"readTime":858,"seo":44416,"seoDescription":197,"stem":44417,"__hash__":44418},"blog\u002Fblog\u002Finteraktywny-content-marketing.md","Interaktywny content marketing",{"type":9,"value":44300,"toc":44406},[44301,44310,44315,44319,44322,44353,44357,44380,44384,44393,44401,44403],[16,44302,44303,227],{},[224,44304,44305,44306,44309],{},"Suk­ce­sem ",[182,44307,43189],{"href":5111,"rel":44308},[349]," jest jego cią­gły roz­wój i otwar­tość na coraz now­sze formy. Aby zaska­ki­wać i przy­cią­gać uwagę użyt­kow­ni­ków con­tent mar­ke­ting idzie w stronę inte­rak­cji. Jeśli zasta­na­wiasz się na czym polega inte­rak­tywny con­tent mar­ke­ting, tłu­ma­czymy.",[16,44311,44312,227],{},[224,44313,44314],{},"W skró­cie inte­rak­tywny con­tent mar­ke­ting ma na celu zaan­ga­żo­wać odbiorcę czyli … zadbać o inte­rak­cję. Two­rze­nie takich tre­ści jest sku­teczne nie tylko w przy­padku stron edu­ka­cyj­nych czy tych o cha­rak­te­rze roz­ryw­ko­wym. Tego typu roz­wią­za­nie spraw­dzi się w zasa­dzie w każ­dej branży, o ile zostanie dobrze prze­my­ślane i zapla­no­wane. By inte­rak­tywny con­tent speł­niał swoje zada­nie, musi być przede wszyst­kim inte­re­su­jący dla użyt­kow­nika.",[12,44316,44318],{"id":44317},"przykłady-interaktywnego-contentu","Przy­kłady inte­rak­tyw­nego con­tentu",[16,44320,44321],{},"Oto kilka przy­kła­dów inte­rak­tyw­nego con­tentu, od któ­rych możesz zacząć swoją przy­godę z treściami tego typu. ",[51,44323,44324,44330,44336,44342],{},[54,44325,44326,44329],{},[224,44327,44328],{},"Quizy"," – dosko­nały pomysł na wej­ście w inte­rak­cje z użyt­kow­nikami. Jest to także dobry spo­sób na pozna­nie pre­fe­ren­cji klienta i dosto­so­wa­nie do nich swo­jej oferty. Ofe­ru­jąc klien­towi roz­wią­za­nie quizu możesz także pod­su­nąć mu swoje pro­dukty lub usługi jako ide­alną pro­po­zy­cję sko­re­lo­waną z wyni­kiem quizu. Przy­kład: sklep z pro­duk­tami do pie­lę­gna­cji wło­sów ofe­ruje wypeł­nie­nie quizu na temat kon­dy­cji wło­sów, po wypeł­nie­niu go, poja­wiają się suge­stie pro­duk­tów ze strony sklepu np. odżywki do wło­sów znisz­czo­nych. ",[54,44331,44332,44335],{},[224,44333,44334],{},"Wie­lo­wy­mia­rowe zdję­cia i gra­fiki"," – zapre­zen­to­wa­nie pro­duk­tów lub usług w 360 stop­niach uła­twia pro­ces decy­zyjny w dużym stop­niu. Klient nie musi już tak bar­dzo pole­gać na swo­jej wyobraźni, co redu­kuje póź­niej­szy dyso­nans poza­ku­powy. O wiele szyb­ciej podej­muje się decy­zję, jeżeli można zoba­czyć pro­dukt z każ­dej strony. ",[54,44337,44338,44341],{},[224,44339,44340],{},"Czat"," – jeden z wielu spo­so­bów na ulep­sze­nie obsługi klienta. Dzięki nim możesz wejść w bez­po­śred­nią inte­rak­cję z klien­tem a jego obsługa staje się bar­dziej sper­so­na­li­zo­wana. Wystar­czy dodać chat­box do swoje strony a klient w dowol­nym momen­cie będzie mógł zadać pyta­nie. ",[54,44343,44344,44347,44348,1475],{},[224,44345,44346],{},"Inte­rak­tywna info­gra­fika"," – od dobrze zna­nej infogra­fiki rożni się tym, że użyt­kow­nik może prze­su­wać ją w pio­nie i w pozio­mie, kli­kać w ani­ma­cje lub zmie­niać slajdy. Wyko­rzy­stu­jąc inte­rak­tywną info­gra­fikę możesz zapre­zen­to­wać suche dane, które same w sobie nie są dość inte­re­su­jące, w ",[182,44349,44352],{"href":44350,"rel":44351},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Far-vr-w-marketingu\u002F",[349],"nowo­cze­sny i cie­kawy spo­sób",[12,44354,44356],{"id":44355},"interaktywny-content-a-seo","Inte­rak­tywny con­tent a SEO",[16,44358,44359,44360,44367,44368,44371,44372,44375,44376,44379],{},"Zain­we­sto­wa­nie w tego typu con­tent znacz­nie ",[224,44361,44362,44363],{},"popra­wia ",[182,44364,44366],{"href":43068,"rel":44365},[349],"user expe­rience",", co z kolei prze­kłada się na wspar­cie SEO. Ofe­ro­wa­nie użyt­kow­nikom inte­rak­tyw­nej tre­ści pozy­tyw­nie wpływa na postrze­ga­nie strony i samej marki. Poza tym ",[224,44369,44370],{},"wyróż­nia Cię na tle kon­ku­ren­cji",". Użyt­kow­nik szyb­ciej zapa­mięta stronę, która dora­dziła mu pro­dukt na bazie quizu, niż tę na któ­rej musiał radzić sobie sam. Uni­kalne tre­ści to dobry spo­sób by pozo­stać w pamięci użyt­kow­ni­ków. Dzięki nim klient ",[224,44373,44374],{},"pozo­staje także dłu­żej na Twojej stro­nie",". W końcu w inte­rak­tywnym con­ten­cie cho­dzi o to aby zaan­ga­żo­wać klienta. To także wpływa na Twoją pozy­cję w wyszukiwarce Google. Jeżeli treść inte­rak­tywna będzie dosto­so­wana do urzą­dzeń mobil­nych, Google doceni to jesz­cze bar­dziej. Kolej­nym aspek­tem wpły­wa­ją­cym na pozy­cjo­no­wa­nie jest ",[224,44377,44378],{},"off page SEO",". Inte­rak­tywne tre­ści dają nie­ogra­ni­czone moż­li­wo­ści do lin­kow­nia zewnętrz­nych blo­gów, baz danych czy stron inter­ne­to­wych. Jak widzisz, wpro­wa­dze­nie tego typu con­tentu może naprawdę znacząco popra­wić pozy­cjo­no­wa­nie Two­jej strony. ",[12,44381,44383],{"id":44382},"jak-stworzyć-interaktywny-content","Jak stworzyć interaktywny content?",[16,44385,44386,44387,44392],{},"Inte­rak­tywne tre­ści (tak jak wszyst­kie publi­ko­wane tre­ści) powinny być dobrze prze­my­ślane oraz kre­atywne. Con­tent powi­nien być inte­re­su­jący, tak aby użyt­kow­nicy nie zre­zy­gno­wali w poło­wie inte­rak­cji. Należy także pamię­tać, że każda inte­rak­tywna treść musi być spójna. Quiz nie może być zbio­rem przy­pad­ko­wych pytań na dany temat, co ważne powi­nien być także oparty na wie­dzy. Musi two­rzyć spójną całość i wno­sić rze­telne infor­ma­cje. Wra­ca­jąc do przy­kładu ",[182,44388,44391],{"href":44389,"rel":44390},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-wykorzystac-content-marketing-w-promocji-branzy-kosmetycznej\u002F",[349],"sklepu z pro­duk­tami"," do pie­lę­gna­cji do wło­sów: klientka jest pewna że rodzaj jej wło­sów to włosy suche, wypeł­nia quiz aby otrzy­mać reko­men­da­cję pro­duk­tów, które pomogą jej w pie­lę­gna­cji tego rodzaju wło­sów. Jed­nak wynik quizu wska­zuje na włosy prze­tłusz­cza­jące się. Wynik oczywiście mija się z prawdą, przez co pole­ce­nia także. Sklep straci wia­ry­god­ność w oczach klientki i osta­tecz­nie straci także ją. Naj­praw­do­po­dob­niej kobieta zamknie stronę sklepu i roz­pocz­nie poszu­ki­wa­nia w innych skle­pach. Warto prze­my­śleć co się publi­kuje, nie tylko w wer­sji inte­rak­tyw­nej. ",[16,44394,44395,44396,44400],{},"Następna sprawa, o któ­rej należy pamię­tać to grupa doce­lowa. Nie warto foku­so­wać się tylko na tym żeby treść była jak najbar­dziej zaska­ku­jąca i kre­atywna. Warto sku­pić się na tym co najbar­dziej spodoba się gru­pie doce­lo­wej. Jeżeli Twoi klienci to praw­nicy w śred­nim wieku nie będzie ich inte­re­so­wać quiz – pomy­ślą, że to strata czasu. Lepiej posta­wić na info­gra­fikę która zapre­zen­tuje im cie­kawe dane doty­czące tema­tyki, któ­rej szu­kają. Jeżeli nato­miast Twoją ",[182,44397,44399],{"href":42924,"rel":44398},[349],"grupą doce­lową"," są nasto­lat­ko­wie, możesz śmiało posta­wić na quizy. Mło­dzi ludzie są o wiele bar­dziej skłonni do ich roz­wią­zy­wa­nia. ",[12,44402,43261],{"id":817},[16,44404,44405],{},"Pod­su­mo­wu­jąc, inte­rak­tywny con­tent to cie­kawa forma, którą możesz wpro­wa­dzić na swoją stronę. Na pewno przy­cią­gniesz tym uwagę swo­ich użyt­kow­ni­ków, jed­nak pamię­taj by dobrać odpo­wied­nią formę do grona odbior­ców. Jak każda publi­ko­wana treść musi być także dobrze prze­my­ślana. Inte­rak­tywną formą przy­cią­gniesz uwagę odbiorcy ale to tre­ścią musisz ją utrzy­mać.",{"title":34,"searchDepth":190,"depth":190,"links":44407},[44408,44409,44410,44411],{"id":44317,"depth":190,"text":44318},{"id":44355,"depth":190,"text":44356},{"id":44382,"depth":190,"text":44383},{"id":817,"depth":190,"text":43261},"Suk­ce­sem con­tent mar­ke­tingu jest jego cią­gły roz­wój i otwar­tość na coraz now­sze formy. Aby zaska­ki­wać i przy­cią­gać uwagę użyt­kow­ni­ków con­tent mar­ke­ting idzie w stronę inte­rak­cji.","\u002Fblog\u002Fimages\u002Finteraktywny-content-marketing.webp",{},"\u002Fblog\u002Finteraktywny-content-marketing",{"title":44298,"description":44412},"blog\u002Finteraktywny-content-marketing","L4VcYMTHzUCTMEKoCsBVT7RRXSjD49eLQiT-fZr9zgM",{"id":44420,"title":44421,"author":377,"body":44422,"category":196,"coverStyle":197,"date":44822,"description":44823,"excerpt":197,"extension":200,"image":44824,"meta":44825,"navigation":203,"path":44826,"readTime":12703,"seo":44827,"seoDescription":197,"stem":44828,"__hash__":44829},"blog\u002Fblog\u002Fjezyk-korzysci-w-copywritingu.md","Język korzyści w copywritingu – jak wykorzystać go do zwiększenia sprzedaży",{"type":9,"value":44423,"toc":44815},[44424,44439,44448,44452,44455,44462,44468,44475,44486,44496,44525,44531,44534,44538,44541,44549,44559,44570,44578,44585,44592,44596,44599,44602,44609,44612,44626,44629,44636,44639,44651,44654,44661,44664,44667,44685,44688,44714,44721,44724,44727,44730,44734,44742,44749,44768,44778,44784,44797,44800,44804,44812],[16,44425,44426,44427,44431,44432,44435,44436],{},"Pomyśl o swojej ostatniej kampanii marketingowej. Zapewne wiązała się ona z dużą ilością ",[182,44428,44430],{"href":5156,"rel":44429},[349],"artykułów"," blogowych, maili promocyjnych, wpisów na mediach społecznościowych itp. Chciałeś w ten sposób przekonać klientów do tego, aby kupili Twój produkt czy skorzystali z usług. Zastanów się jednak – jak duża część z tych treści skupia się na ",[224,44433,44434],{},"cechach"," oferty, a jaka na jej ",[224,44437,44438],{},"korzyściach?",[16,44440,44441,44442,44447],{},"W tym artykule przyjrzymy się językowi korzyści w ",[182,44443,44446],{"href":44444,"rel":44445},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcopywriting-sprzedazowy\u002F",[349],"copywritingu",", czyli temu, na czym polega podkreślanie korzyści produktów i usług zamiast ich cech. Dowiesz się także, jak możesz skutecznie go stosować.",[12,44449,44451],{"id":44450},"język-korzyści-w-copywritingu-cecha-a-korzyść","Język korzyści w copywritingu – cecha a korzyść",[16,44453,44454],{},"Na początek przybliżmy sobie oba pojęcia:",[51,44456,44457],{},[54,44458,44459],{},[224,44460,44461],{},"Cecha",[16,44463,44464,44465,284],{},"Cecha to po prostu element, jaki można przypisać usłudze lub produktowi. Dla oprogramowania będzie to funkcjonalność, która pozwala użytkownikowi zrealizować jakieś zadanie. Inne przykłady to choćby liczba rdzeni w procesorze komputerowym, materiał obudowy telefonu, funkcja cichej pracy odkurzacza, czy optymalizacja szybkości ładowania się strony wchodząca w zakres usługi ",[182,44466,5880],{"href":42035,"rel":44467},[349],[51,44469,44470],{},[54,44471,44472],{},[224,44473,44474],{},"Korzyść",[16,44476,44477,44478,44481,44482,44485],{},"Jest to ",[224,44479,44480],{},"wynik",", który uzyska nabywca produktu lub usługi. Innymi słowy, korzyść wskazuje na to, dlaczego po zakupie ",[224,44483,44484],{},"pewien aspekt życia klienta stanie się lepszy lub „mniej gorszy”,"," czyli pomoże mu usunąć pewien problem lub zminimalizować jego negatywne konsekwencje.",[16,44487,44488,44489,44492,44493,243],{},"Zwróć uwagę na to, jak za pomocą copywritingu można podkreślić ",[224,44490,44491],{},"korzyści"," wynikające ze wspomnianych wcześniej przykładowych ",[224,44494,44495],{},"cech",[51,44497,44498,44520],{},[54,44499,44500],{},[51,44501,44502,44508,44514],{},[54,44503,44504,44507],{},[224,44505,44506],{},"8 rdzeni procesora komputerowego"," – dzięki nim będziesz mógł się cieszyć bardzo wysoką płynnością działania w przypadku nawet najbardziej wymagających gier komputerowych.",[54,44509,44510,44513],{},[224,44511,44512],{},"Aluminiowa obudowa telefonu"," – jeśli Twój telefon upadnie lub o coś nim uderzysz, wcale nie skończy się to jego zepsuciem.",[54,44515,44516,44519],{},[224,44517,44518],{},"Funkcja cichej pracy odkurzacza"," – podczas robienia porządków będziesz mógł swobodnie słuchać ulubionej muzyki zamiast hałasów wydawanych przez urządzenie.",[54,44521,44522],{},[224,44523,44524],{},"Optymalizacja szybkości ładowania się strony wchodząca w zakres usługi SEO – lepsza prędkość ładowania się strony to wyższe pozycje w Google, więcej odwiedzin i większe zyski dla Twojej firmy.",[16,44526,44527,44528],{},"Podczas opisywania korzyści należy wczuć się w położenie nabywcy produktu i zastanowić się, co przyczyni się do tego, że będzie on zadowolony z wydanych pieniędzy. Warto także podkreślać, ",[224,44529,44530],{},"pod jakimi względami Twoja oferta jest lepsza od tej proponowanej przez konkurencję.",[16,44532,44533],{},"Pamiętaj, że dokonując zakupu, zawsze mamy pewien określony cel. Chcemy dodać do swojego życia coś pozytywnego lub pozbyć się tego, co nam przeszkadza. Wydaje się to oczywiste, dlatego zachodzi ważne pytanie:",[12,44535,44537],{"id":44536},"dlaczego-cechy-i-korzyści-są-tak-często-ze-sobą-mylone","Dlaczego cechy i korzyści są tak często ze sobą mylone?",[16,44539,44540],{},"Choć język korzyści to kwestia gruntownie analizowana i podkreślana w świecie reklamy i copywritingu, to jednak dalej można natknąć się choćby na liczne opisy produktów, które brzmią jak wyrwane z katalogu technicznego.",[16,44542,44543,44544,44548],{},"Wpływ na taki stan rzeczy ma przede wszystkim to, jak nasza perspektywa potrafi zaburzyć faktyczny obraz. Copywriterzy i inne osoby odpowiedzialne za ",[182,44545,44547],{"href":34745,"rel":44546},[349],"treści reklamowe"," spędzają dużo czasu nad analizowaniem potrzeb grupy docelowej. Tak samo wkładają dużo wysiłku w zrozumienie danego produktu, dzięki czemu bardzo dobrze go znają.",[16,44550,44551,44552,44555,44556],{},"W rezultacie korzyści związane z produktem ",[224,44553,44554],{},"są dla nich oczywiste."," Problem w tym, że nie są one oczywiste dla potencjalnego klienta, który ma z daną ofertą do czynienia dopiero po raz pierwszy. ",[224,44557,44558],{},"To, że wiesz, jakie korzyści przyniesie produkt dla kupującego, nie znaczy, że i on zdaje sobie z tego sprawę.",[16,44560,44561,44562,44565,44566,44569],{},"Kolejny powód wynika z tego, że ",[224,44563,44564],{},"niektórzy marketerzy zakładają, iż mnóstwo czasu poświęconego na przygotowanie danej cechy produktu przekłada się automatycznie na jej wysoką wartość dla kupującego."," Prawda jest jednak taka, że potencjalnych klientów w ogóle to nie interesuje. Z ich punktu widzenia nie jest ważne to, ile ",[224,44567,44568],{},"sprzedawcę"," kosztowało przygotowanie wybranego aspektu produktu. Koniec końców nie ma dla nich znaczenia także to, czy wybrana cecha jest rewolucyjna, nowoczesna oraz skomplikowana, czy tradycyjna i prosta.",[16,44571,44572,44573,284],{},"Klientów interesuje tylko to, co sami z tego będą mieć i właśnie to powinien podkreślać skuteczny copywriting. To normalne ludzkie zachowanie i trzeba je uwzględniać podczas ",[182,44574,44577],{"href":44575,"rel":44576},"https:\u002F\u002Fwww.copywriting.pl\u002Fcopywriter\u002F",[349],"tworzenia treści marketingowych",[16,44579,44580,44581,44584],{},"Pamiętaj dlatego, że ",[224,44582,44583],{},"to korzyści sprzedają produkt i dają klientowi powód do jego nabycia",". Z kolei cechy jasno przedstawiają, co kupujący uzyska, korzystając z niego. Oprócz tego dają one kupującemu punkt odniesienia, dzięki któremu będzie w stanie porównywać Twoją ofertę z konkurencją.",[16,44586,44587,44588,44591],{},"Cechy są oczywiście potrzebne – stanowią one ",[224,44589,44590],{},"podwaliny"," pod określenie korzyści. Trudno w końcu uzasadnić wysoką wydajność danego procesora w grach, jeśli nie podkreślimy jego parametrów technicznych. Koniec końców to jednak korzyści stanowią główny punkt sprzedażowy.",[12,44593,44595],{"id":44594},"jak-pisać-o-korzyściach-a-nie-cechach-3-porady","Jak pisać o korzyściach, a nie cechach – 3 porady",[16,44597,44598],{},"Aby skutecznie pisać o korzyściach, musisz stale wczuwać się w położenie kupującego. Dzięki czemu ich życie może być łatwiejsze i szczęśliwsze? Co spędza im sen z powiek? Co chcieliby o sobie myśleć? W ten sposób naturalnie zaczniesz zwracać uwagę na to, jakie korzyści w przypadku produktów podkreślać.",[16,44600,44601],{},"Oczywiście w copywritingu warto także stosować pewien konkretny proces podczas określania i opisywania korzyści:",[51,44603,44604],{},[54,44605,44606],{},[224,44607,44608],{},"Używaj śmiałych stwierdzeń",[16,44610,44611],{},"Klienci chcą mieć pewność, że dane rozwiązanie da im dokładnie to, czego chcą. Stosuj dlatego śmiałe zwroty, obiecując uzyskane korzyści:",[51,44613,44614,44620],{},[54,44615,44616,44619],{},[224,44617,44618],{},"Źle"," – ten program dietetyczny może Ci pomóc, jeśli jako mężczyzna po 40-ce, chcesz zbudować umięśnioną sylwetkę.",[54,44621,44622,44625],{},[224,44623,44624],{},"Dobrze"," – pożegnaj się ze zbędnymi kilogramami i zbuduj świetną sylwetkę dzięki naszemu programowi dietetycznemu skierowanemu specjalnie do mężczyzn powyżej 40 roku życia.",[16,44627,44628],{},"Pamiętaj oczywiście, aby w procesie stawiania śmiałych stwierdzeń nie zacząć obiecywać tego, czego oferta nie potrafi tak naprawdę dostarczyć. Zachowaj równowagę, jednak stale miej w pamięci to, co chce usłyszeć potencjalny klient.",[51,44630,44631],{},[54,44632,44633],{},[224,44634,44635],{},"Zwracaj się bezpośrednio do klienta",[16,44637,44638],{},"Ogólny komunikat, który nie jest skierowany do żadnego odbiorcy… nie trafi do żadnego konkretnego odbiorcy. Z tego powodu stosowanie formy zwrotnej jest konieczne w skutecznym copywritingu. Kupujący chcą się także poczuć wyjątkowo, dlatego mówiąc bezpośrednio do nich, zwiększysz szanse na sprzedaż.",[51,44640,44641,44646],{},[54,44642,44643,44645],{},[224,44644,44618],{}," – na naszej stronie dostępnych jest wiele szablonów dla stron internetowych.",[54,44647,44648,44650],{},[224,44649,44624],{}," – na naszej stronie znajdziesz szablon, dzięki któremu zbudujesz swoją wymarzoną stronę internetową.",[16,44652,44653],{},"Pamiętaj też, że jeśli chcesz coś sprzedać, nie mów o sobie, lecz o kliencie.",[51,44655,44656],{},[54,44657,44658],{},[224,44659,44660],{},"Korzystaj z metody „a więc?”",[16,44662,44663],{},"Celem copywritingu jest dotarcie do drugiej strony z odpowiednim komunikatem i zachęcenie jej do podjęcia konkretnego działania. W przypadku sprzedaży chodzi o zaprezentowanie oferty i tego, dlaczego klient, który ma pewną potrzebę, powinien z niej skorzystać.",[16,44665,44666],{},"Analizuj cechy produktu, mając w pamięci tę potrzebę. Zastanawiaj się, które z nich faktycznie przyczyniają się do rozwiązania problemu klienta. Wyobraź sobie, że rozmawiasz z nim i wymieniasz daną cechę, a on zawsze pyta się „a więc?”.",[51,44668,44669,44674],{},[54,44670,44671,44673],{},[224,44672,44618],{}," – nasza listwa jest wyposażona w nowoczesne zabezpieczenie antyprzepięciowe.",[54,44675,44676,44678,44679,44684],{},[224,44677,44624],{}," – nasza listwa jest wyposażona w nowoczesne zabezpieczenie antyprzepięciowe. ",[224,44680,44681],{},[949,44682,44683],{},"A więc?"," Dzięki temu nawet w przypadku uderzenia pioruna aktualnie podpięte i działające urządzenia pozostaną bezpieczne.",[16,44686,44687],{},"Omawiany sposób działa w każdym kontekście:",[51,44689,44690,44698,44706],{},[54,44691,44692,44693,44697],{},"Nasze drzwi mają mocne zawiasy. ",[224,44694,44695],{},[949,44696,44683],{}," Nie popsują się, nawet jeśli będą wielokrotnie otwierane i zamykane.",[54,44699,44700,44701,44705],{},"Monitorujemy funkcjonowanie Twoich serwerów. ",[224,44702,44703],{},[949,44704,44683],{}," Nie przestaną działać niespodziewanie, dzięki czemu Twoi pracownicy będą w stanie stale pracować bez zakłóceń.",[54,44707,44708,44709,44713],{},"Za pomocą copywritingu tworzymy sprzedażowe treści. ",[224,44710,44711],{},[949,44712,44683],{}," Większy odsetek osób odwiedzających Twoją stronę zostanie klientami.",[16,44715,44716,44717,44720],{},"Metodę „a więc?” możesz jeszcze ulepszyć. Gdy stawiasz różne stwierdzenia dotyczące korzyści, jakie mogą odnieść klienci, ",[224,44718,44719],{},"staraj się je jeszcze w jakiś sposób uzasadnić."," Dzięki temu Twój komunikat stanie się znacznie bardziej przekonujący.",[16,44722,44723],{},"Załóżmy, że dana firma sprzedaje serwery i inne produkty skierowane do dużych firm IT. Jej komunikat może brzmieć: „Nasze oprogramowanie do baz danych pozwoli Ci zmniejszyć koszty operacyjne oraz znacznie poprawić wydajność”.",[16,44725,44726],{},"Ogólnie rzecz biorąc, powyższy komunikat jest jak najbardziej w porządku. Jak go ulepszyć? Najlepiej podać konkretne dowody, które jeszcze go wspierają: „Jak wskazuje badanie z branżowego magazynu XYZ, firmy inwestujące w oprogramowanie do zarządzania bazami danych, są w stanie obniżyć swoje koszty operacyjne nawet o 40%”.",[16,44728,44729],{},"Oczywiście jest to teoretyczny przykład. W praktyce znalezienie takich danych może być bardzo czasochłonne, jeśli jednak Ci się to uda, w bardzo dużym stopniu zwiększysz atrakcyjność komunikatu sprzedażowego.",[12,44731,44733],{"id":44732},"język-korzyści-w-copywritingu-praktyczne-wykorzystanie","Język korzyści w copywritingu – praktyczne wykorzystanie",[16,44735,44736,44737],{},"Przeanalizujmy teraz 2 przykłady dobrego wykorzystania ",[182,44738,44741],{"href":44739,"rel":44740},"https:\u002F\u002Flinkhouse.pl\u002Fjezyk-korzysci-w-copywritingu\u002F",[349],"języka korzyści w copywritingu:",[51,44743,44744],{},[54,44745,44746],{},[224,44747,44748],{},"Mailchimp",[16,44750,44751,44754,44755,947,44758,44761,44762,947,44765],{},[32,44752],{"alt":34,"src":44753},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage1-1-1024x555.png","W przypadku strony głównej Mailchimpa korzyści dla klientów są tak naprawdę zaakcentowane jako pierwsze. Zwróć uwagę, że ",[224,44756,44757],{},"korzyść",[949,44759,44760],{},"Znajdź nowych klientów dzięki reklamom internetowym (Find new customers with digital ads)"," jest napisana większą czcionką niż ",[224,44763,44764],{},"cecha",[949,44766,44767],{},"Automatycznie stworzymy reklamę na Facebooku i Instagramie dla Twojej strony landingowej (We’ll automatically create a Facebook and Instagram ad for your landing page).",[16,44769,44770,44771,44774,44775,284],{},"Dzięki temu klient na początku zapoznaje się z tym, ",[224,44772,44773],{},"co uzyska",", a dopiero potem ",[224,44776,44777],{},"w jaki sposób",[51,44779,44780],{},[54,44781,44782],{},[224,44783,1405],{},[16,44785,44786,44789,44790,44793,44794],{},[32,44787],{"alt":34,"src":44788},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage2-1-1024x316.png","Podobnie i Ahrefs już na samym początku podaje korzyści. Informuje, że użytkownik będzie mógł ",[949,44791,44792],{},"zwiększyć swój ruch z wyszukiwarki"," dzięki analizie konkurencji i monitorowaniu branży. Kolejny komunikat trafia do każdego, komu zależy na pozyskiwaniu klientów dzięki SEO – ",[949,44795,44796],{},"Ahrefs pomaga Ci dowiedzieć się dlaczego Twoi konkurenci rankują tak wysoko i co musisz zrobić aby ich przeskoczyć.",[16,44798,44799],{},"Przykład ten jest bardzo dobry, bo pokazuje, jak można stale wskazywać na korzyści i jednocześnie w wyczerpujący sposób informować odbiorcę o cechach produktu.",[12,44801,44803],{"id":44802},"język-korzyści-w-copywritingu-podsumowanie","Język korzyści w copywritingu – podsumowanie",[16,44805,44806,44807,44811],{},"Stosowanie języka korzyści w copywritingu może bardzo pomóc w ",[182,44808,44810],{"href":43115,"rel":44809},[349],"zwiększeniu sprzedaży",". Pamiętaj, że nawet jeśli produkt odznacza się naprawdę świetnymi cechami, to bez zakomunikowania tego, w jaki sposób służą one kupującemu, nie uzyska on zainteresowania.",[16,44813,44814],{},"Konsumenci są teraz zalewani mnóstwem komunikatów – wykorzystaj zatem język korzyści, aby przebić się do nich ze swoją ofertą.",{"title":34,"searchDepth":190,"depth":190,"links":44816},[44817,44818,44819,44820,44821],{"id":44450,"depth":190,"text":44451},{"id":44536,"depth":190,"text":44537},{"id":44594,"depth":190,"text":44595},{"id":44732,"depth":190,"text":44733},{"id":44802,"depth":190,"text":44803},"2020-06-17","Pomyśl o swojej ostatniej kampanii marketingowej. Zapewne wiązała się ona z dużą ilością artykułów blogowych, maili promocyjnych, wpisów na mediach społecznościowych itp. Chciałeś w ten sposób przekon","\u002Fblog\u002Fimages\u002Fjezyk-korzysci-w-copywritingu.webp",{},"\u002Fblog\u002Fjezyk-korzysci-w-copywritingu",{"title":44421,"description":44823},"blog\u002Fjezyk-korzysci-w-copywritingu","ZLs8H85gSomks5iabRsLIVivB4zNiGZL9VLAxmLfU90",{"id":44831,"title":44832,"author":377,"body":44833,"category":11600,"coverStyle":197,"date":45019,"description":45020,"excerpt":197,"extension":200,"image":45021,"meta":45022,"navigation":203,"path":45023,"readTime":205,"seo":45024,"seoDescription":197,"stem":45025,"__hash__":45026},"blog\u002Fblog\u002Fraport-content-marketing-i-seo-w-e-commerce-8-highlightow.md","Raport „Content marketing i SEO w e-commerce”: 8 highlightów",{"type":9,"value":44834,"toc":45008},[44835,44845,44849,44855,44860,44863,44866,44871,44874,44877,44881,44884,44889,44893,44896,44901,44904,44908,44911,44914,44919,44923,44926,44929,44932,44937,44941,44944,44947,44952,44955,44958,44962,44965,44970,44975,44980,44985,44989,44992,44997,45000,45002],[16,44836,44837,227],{},[224,44838,44839,44840,44844],{},"Raport CONTENT MARKETING & SEO W E-COMMERCE (możesz pobrać go ",[182,44841,21519],{"href":44842,"rel":44843},"https:\u002F\u002Fstore.senuto.com\u002Febooki\u002Fcontent-marketing-i-seo-w-e-commerce\u002F",[349],") sporządzony przez Senuto to analiza 78 953 artykułów opublikowanych w branży e-commerce. Ten obszerny raport doskonale obrazuje to, jakie działania contentowe sprawdzają się najlepiej, oraz analizuje działania SEO najlepiej radzących sobie na tym polu firm e-commerce. W tym tekście znajdziesz 8 najciekawszych wniosków (a nie było łatwo wybrać!) z raportu, które mogą jasno oddać tendencje i kierunek, w jakim zmierza content i SEO w polskim e-commerce.",[12,44846,44848],{"id":44847},"sklepy-internetowe-nie-są-przekonane-do-działań-contentowych","Sklepy internetowe nie są przekonane do działań contentowych ",[16,44850,44851,44852,1475],{},"Z raportu Senuto może wynikać, że firmy działające w branży e-commerce nie są jeszcze do końca przekonane do działań contentowych. Spośród 2067 sklepów, które Senuto wzięło pod uwagę, tworząc swój flagowy raport, ponad 60% nie prowadzi aktywnych działań ",[182,44853,39484],{"href":5111,"rel":44854},[349],[16,44856,44857],{},[32,44858],{"alt":34,"src":44859},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage5.png",[16,44861,44862],{},"Czy oznacza to, że pozostałe 38% sklepów świetnie radzi sobie na tym polu? Niekoniecznie oddaje to skala tych działań. ",[16,44864,44865],{},"Te sklepy które prowadzą działania contentowe, w większości prowadzą je na niewielką skalę (mają nie więcej niż 100 artykułów opublikowanych w swoich serwisach i na stronach blogów firmowych). Z raportu Senuto wynika, że jedynie 6% firm prowadzi działania contentowe na dużą skalę (Senuto na potrzeby raportu przyjęło dużą skalę jako taką powyżej 200 artykułów). ",[16,44867,44868],{},[32,44869],{"alt":34,"src":44870},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage9.png",[16,44872,44873],{},"2,2% ankietowanych firm e-commerce deklaruje bardzo szeroko zakrojoną egzekucję strategii contentowej, mając już ponad 500 artykułów na witrynie. Nie ulega wątpliwości, że przyczynia się do widoczności danej firmy w Google, a poprzez content dane przedsiębiorstwa mogą generować więcej ruchu.",[16,44875,44876],{},"Ale, czy na pewno tak jest?",[12,44878,44880],{"id":44879},"dla-znaczącej-liczby-sklepów-content-nie-generuje-więcej-niż-5-ruchu-organicznego","Dla znaczącej liczby sklepów content nie generuje więcej niż 5% ruchu organicznego",[16,44882,44883],{},"Dla ponad 70% stron, inwestycja w content nie przekłada się bezpośrednio na ruch organiczny w ich witrynach contentowych. Generuje on nie więcej niż 50 wizyt miesięcznie. Jedynie 5,7% sklepów generuje ponad 500 wizyt miesięcznie na podstronach z artykułami. Może to oznaczać,  że niewiele tekstów jest pisanych zgodnie z zasadami, które dyktuje SEO lub nie są dostatecznie wypromowane.",[16,44885,44886],{},[32,44887],{"alt":34,"src":44888},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage8.png",[12,44890,44892],{"id":44891},"rozrywka-i-sztuka-to-branże-które-publikują-najwięcej-contentu","Rozrywka i sztuka to branże, które publikują najwięcej contentu",[16,44894,44895],{},"Średnio najwięcej artykułów (187), przy stosunkowo małej liczbie sklepów (20), publikuje branża artystyczna i rozrywkowa. Co więcej, warty uwagi jest fakt, że średnia długość tekstów w tej branży jest najkrótsza i wynosi niewiele ponad 3,5 tysiąca znaków. Następna na podium, pod względem liczby artykułów, jest branża zdrowie i fitness. Obserwujemy tutaj ciekawe zjawisko – średnia długość tekstu w tej branży jest prawie dwa razy dłuższa niż w branży rozrywkowej. Najdłuższe teksty powstają w branży sportowej, wyprzedzają jednak branżę zdrowotną zaledwie o kilkadziesiąt znaków per tekst",[16,44897,44898],{},[32,44899],{"alt":34,"src":44900},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage6.png",[16,44902,44903],{},"Zdecydowana większość ankietowanych z poszczególnych branży wskazuje jednak na minimalną liczbę znaków, oscylującą wokół 4,5 tysiąca zzs.",[12,44905,44907],{"id":44906},"minimalne-korelacje-pomiędzy-długością-a-liczbą-fraz-oraz-długością-tekstu-i-jego-widocznością-są-na-minimalnym-poziomie","Minimalne korelacje pomiędzy długością a liczbą fraz oraz długością tekstu i jego widocznością są na minimalnym poziomie",[16,44909,44910],{},"W raporcie znajdziemy informację, iż w zbadanych TOP 10 sklepach korelacja pomiędzy długością a liczbą fraz jest na minimalnym poziomie. Korelacje są mierzona w skali od -1 do 1. W tym przypadku wyniosła ona 0,18, co oznacza, że choć istnieje korelacja pomiędzy długością a liczbą fraz, jest ona niewielka.  ",[16,44912,44913],{},"Jeśli chodzi o powiązanie długości tekstu z jego pozycją w wyszukiwarce – na wykresie widać, że dłuższy tekst może mieć większą widoczność, jednak różnice pomiędzy poszczególnymi tekstami nie są bardzo duże, dlatego można przyjąć, że nie zachodzi znacząca korelacja między długością i widocznością tekstu. ",[16,44915,44916],{},[32,44917],{"alt":34,"src":44918},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage3.png",[12,44920,44922],{"id":44921},"średnia-długość-artykułów-sklepów-z-top-10-ruchu-na-stronie-w-większości-nie-spada-poniżej-5-000-znaków","Średnia długość artykułów sklepów z TOP 10 ruchu na stronie w większości nie spada poniżej 5 000 znaków",[16,44924,44925],{},"Tabela poniżej przedstawia strony, których content generuje najwięcej ruchu (4 na 10 to sklepy farmaceutyczne\u002Fapteki). ",[16,44927,44928],{},"Rozbieżności w tabeli są dosyć spore. Najdłuższy artykuł ma ponad 40 tysięcy znaków, ale na tej samej stronie znajdziemy także artykuł, który ma zaledwie 630 znaków. Allegro, które może “pochwalić się” najniższą średnią długością artykułu (“zaledwie” 3599 zzs), w sumie ma niemal 30 milionów znaków w ponad 8 300 tekstach opublikowanych na portalu (w momencie przygotowywania raportu). ",[16,44930,44931],{},"Poniższe dane można naprawdę analizować w kilku perspektywach i wariantach – nie ma jednak złotego środka. ",[16,44933,44934],{},[32,44935],{"alt":34,"src":44936},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage7.png",[12,44938,44940],{"id":44939},"e-commerce-przeważnie-stawia-na-bardzo-krótkie-teksty-ale-nie-skreśla-długich-form","E-commerce przeważnie stawia na bardzo krótkie teksty, ale nie skreśla długich form",[16,44942,44943],{},"Stosunkowo krótkie teksty cieszą się największym powodzeniem. Na pierwszym miejscu znajdują się teksty do 2 tys. znaków. Skąd może wziąć się popularność takich tekstów? Powodów jest kilka. Przede wszystkim, takie teksty produkuje się często szybciej (i taniej) niż długie formy wypowiedzi. Jeżeli do napisania jest kilkaset tekstów, różnica kilku tysięcy znaków per tekst może zrobić różnicę w cenie ich wykonania i terminach publikacji. ",[16,44945,44946],{},"Dodatkowo, niektóre treści w e-commerce nie tyle wymagają krótkich form, co krótkie formy potrafią wyczerpać temat i często nie ma sensu pisać dłuższych form “na siłę”. ",[16,44948,44949],{},[32,44950],{"alt":34,"src":44951},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage4.png",[16,44953,44954],{},"Teksty na 3 – 4 tys. także są często publikowane – raport Senuto wskazuje na ponad 10 tysięcy tego typu treści w sklepach e-commerce. Dużą popularnością cieszą się również długie teksty – powyżej 10 tysięcy zzs. W tym wypadku, łatwiej jest uzyskać swoje cele biznesowe poprzez np. odpowiednie natężenie fraz kluczowych w danym wpisie i pokrycie wszystkich jego właściwości ",[16,44956,44957],{},"Warto zawsze wziąć pod uwagę kilka kwestii: jak rozbudowane są nasze usługi, na jakie frazy chcemy się pozycjonować i jak wygląda to z perspektywy konkurencji. Jeżeli konkurencja w ogóle nie inwestuje w content, pojawia się  bardzo atrakcyjna nisza do rozsądnego zagospodarowania.",[12,44959,44961],{"id":44960},"większość-znaczników-meta-title-i-meta-description-to-przyimki-zaimki-lub-przysłówki","Większość znaczników meta title i meta description to przyimki, zaimki lub przysłówki",[16,44963,44964],{},"Znaczniki meta title przeważnie nie są zbyt długie. Te wybierane przez sklepy internetowe, zawarte w raporcie Senuto, charakteryzują się nie tylko małą liczbą znaków, ale także przynależnością do takich grup części mowy jak przyimki, zaimki czy przysłówki. Podobna sytuacja ma miejsce z meta description. Rzeczowniki czy czasowniki zostały zdominowane przez wymienione wyżej części mowy. Oczywiście, ma to swoją genezę w popularności danych fraz w wynikach wyszukiwania – często tego typu wyniki rozpoczynają się właśnie od słów takich jak “Jak”, “Co” lub “Czy”.",[16,44966,44967],{},[224,44968,44969],{},"meta title",[16,44971,44972],{},[32,44973],{"alt":34,"src":44974},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage1.png",[16,44976,44977],{},[224,44978,44979],{},"meta description",[16,44981,44982],{},[32,44983],{"alt":34,"src":44984},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage10.png",[12,44986,44988],{"id":44987},"duża-część-tekstów-nie-jest-pisana-zgodnie-z-wytycznymi-seo","Duża część tekstów nie jest pisana zgodnie z wytycznymi SEO",[16,44990,44991],{},"Biorąc pod uwagę jeden z najistotniejszych aspektów widoczności i mierników sukcesu – miesięczny ruch na stronie, widać wyraźnie, że teksty nie są pisane zgodnie z wytycznymi SEO. Podobnie jest z liczbą fraz. Większość artykułów zyskała widoczność na mniej niż 10 fraz.",[16,44993,44994],{},[32,44995],{"alt":34,"src":44996},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002Fimage2-1.png",[16,44998,44999],{},"W e-commerce ważne jest nie tylko to, by zapełnić stronę contentem, ale także odpowiednio to optymalizować. Sam content nie przyniesie efektów, jeżeli nie będzie pisany wedle odpowiednich wytycznych i z zachowaniem celów biznesowych.",[12,45001,818],{"id":817},[16,45003,45004,45005,284],{},"Raport Senuto doskonale obrazuje tendencje content marketingowe w polskim e-commerce. Cieszy fakt, że coraz więcej podmiotów zauważa potrzebę inwestowania w działania marketingu treści. Choć cała branża ma jeszcze sporo do odrobienia, to kształt działań contentowych idzie w dobrą stronę. Niewątpliwie warto zbadać również wpływ ",[182,45006,7700],{"href":5156,"rel":45007},[349],{"title":34,"searchDepth":190,"depth":190,"links":45009},[45010,45011,45012,45013,45014,45015,45016,45017,45018],{"id":44847,"depth":190,"text":44848},{"id":44879,"depth":190,"text":44880},{"id":44891,"depth":190,"text":44892},{"id":44906,"depth":190,"text":44907},{"id":44921,"depth":190,"text":44922},{"id":44939,"depth":190,"text":44940},{"id":44960,"depth":190,"text":44961},{"id":44987,"depth":190,"text":44988},{"id":817,"depth":190,"text":818},"2020-06-13","Raport CONTENT MARKETING & SEO W E-COMMERCE (możesz pobrać go tutaj) sporządzony przez Senuto to analiza 78 953 artykułów opublikowanych w branży e-commerce. Ten obszerny raport doskonale obrazuje","\u002Fblog\u002Fimages\u002Fraport-content-marketing-i-seo-w-e-commerce-8-highlightow.webp",{},"\u002Fblog\u002Fraport-content-marketing-i-seo-w-e-commerce-8-highlightow",{"title":44832,"description":45020},"blog\u002Fraport-content-marketing-i-seo-w-e-commerce-8-highlightow","CwmyGY8ecTDfLg4cIbS_SIYvszv2nFsMNthKB7jJcLY",{"id":45028,"title":45029,"author":377,"body":45030,"category":24698,"coverStyle":197,"date":45323,"description":45324,"excerpt":197,"extension":200,"image":45325,"meta":45326,"navigation":203,"path":45327,"readTime":12703,"seo":45328,"seoDescription":197,"stem":45329,"__hash__":45330},"blog\u002Fblog\u002Fcontent-repurposing-jak-odswiezyc-twoje-tresci.md","Content repurposing: jak odświeżyć Twoje treści?",{"type":9,"value":45031,"toc":45308},[45032,45041,45047,45050,45057,45060,45063,45071,45077,45080,45091,45098,45104,45107,45113,45122,45125,45154,45160,45171,45174,45177,45183,45186,45189,45195,45198,45201,45206,45217,45223,45226,45229,45235,45238,45249,45252,45258,45261,45264,45270,45273,45296,45302,45305],[16,45033,45034],{},[224,45035,45036,45037,45040],{},"Pisanie ",[182,45038,44430],{"href":5156,"rel":45039},[349]," to nie tylko czasochłonny, ale też wyczerpujący proces. Same badania nad stworzeniem wartościowej treści potrafią zająć cenne godziny naszej pracy. Rycerzem na białym koniu, który może uratować naszą sytuację, jest content repurposing. Czym on jest i z czym to się je? Zostań z nami i dowiedz się więcej na ten temat.",[12,45042,45044],{"id":45043},"dlaczego-warto-zainwestować-w-repurposing",[224,45045,45046],{},"Dlaczego warto zainwestować w repurposing",[16,45048,45049],{},"Kiedy martwisz się i rozmyślasz nad spłodzeniem kolejnego błyskotliwego artykułu, całkiem możliwe, że właśnie tracisz swój potencjał.",[16,45051,45052,45053,45056],{},"Każdy z nas napisał w swojej karierze pokaźną liczbę artykułów, jedne lepsze, drugie gorsze, może kilka z nich nawet całkiem niezłych. Lecz ",[224,45054,45055],{},"jeśli myślisz, że cykl życia twoich tekstów kończy się wraz z ostatnim polubieniem na fejsie",", to jesteś w poważnym błędzie!",[16,45058,45059],{},"Z ratunkiem przychodzi nam content repurposing, czyli ponowne wykorzystanie naszych treści i nadanie im tym samym nowego życia.",[16,45061,45062],{},"Załóżmy, że stworzyliśmy poczytny artykuł, który odbił się głębokim echem w środowisku, a jego zasięgi wystrzeliły w kosmos. Jest to najlepszy sygnał dla nas, że z tej treści warto jeszcze skorzystać. Możesz wykorzystać całą treść i wiedzę zawartą w artykule bądź tylko jej ułamek, by ponownie poddać go dystrybucji i podbić jego zasięg i wartość. Czyż to nie brzmi jak wspaniały plan?",[16,45064,45065,45066,45070],{},"Pamiętaj, że celem ",[182,45067,45069],{"href":43187,"rel":45068},[349],"content repurposingu"," nie jest kopiuj-wklej, zmiana etykiety i puszczenie w obieg jeszcze raz tej samej treści. To, co nas interesuje, to wyciśnięcie samej esencji z treści, którą już dysponujemy. Nadanie jej nowego życia i całkiem nowego wymiaru. Sprawienie, że gotowa treść zapracuje na nas raz jeszcze!",[12,45072,45074],{"id":45073},"content-repurposing-w-praktyce",[224,45075,45076],{},"Content repurposing w praktyce",[16,45078,45079],{},"Wyobraź sobie, że Twój artykuł, podbił serca czytelników. Możesz wykorzystać jego elementy do stworzenia kolejnych materiałów, które nie tylko same będą zdobywać nowe zasięgi, lecz będą też kierować zainteresowanie do ich źródła.",[16,45081,45082,45085,45086,45090],{},[224,45083,45084],{},"Pomysłów może być wiele",", możesz podzielić artykuł na części i wrzucać je jako zajawki na ",[182,45087,45089],{"href":4914,"rel":45088},[349],"media społecznościowe."," Wykorzystaj treść do nakręcenia podcastu lub filmu promocyjnego na YouTube, stwórz grafiki z cytatami artykułu – świat jest Twoją ostrygą. Tylko za nic w świecie nie zostawiaj tak cennego materiału, samemu sobie gdzieś w otchłani internetu. Wróć do niego i wykorzystaj go w pełni.",[16,45092,45093,45094,45097],{},"To kreatywne korzystanie z zasobów, które już posiadasz. Dużo łatwiejsze i mniej czasochłonne będzie stworzyć treść, korzystając z tego, czym dysponujesz. ",[224,45095,45096],{},"Zainwestuj czas, który normalnie przeznaczasz na stworzenie nowego artykułu",", i poświęć go na promocję. Ponadto wykorzystanie potencjału jednej treści może okazać się zdecydowanie bardziej lukratywne niż stworzenie czterech artykułów, których zasięg będzie znikomy.",[12,45099,45101],{"id":45100},"jak-możesz-promować-swoje-treści",[224,45102,45103],{},"Jak możesz promować swoje treści?",[16,45105,45106],{},"Jeśli posiadasz już gotowy i kreatywny tekst, jest mnóstwo miejsc, w których możesz dokonać jego redystrybucji. Teraz jak już wiesz, jak cenny materiał tkwi gdzieś w ciemny kącie twardego dysku, wykorzystaj to i do dzieła!",[220,45108,45110],{"id":45109},"content-aggregators",[224,45111,45112],{},"Content Aggregators",[16,45114,45115,45116,45121],{},"W zależności od tego, jaką treść Twoja marka publikuje (nawet jeśli mówimy o Twojej marce własnej) możesz znaleźć kilka użytecznych stron, które pomogą Ci w jego dystrybucji. Zwiększ zasięg swoich ",[182,45117,45120],{"href":45118,"rel":45119},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F15-wyjatkowych-blogow-firmowych-ktorymi-warto-sie-inspirowac\u002F",[349],"blog postów",", publikując je raz jeszcze na takich portalach. Możesz je także wykorzystać do umieszczenia krótkich zajawek stanowiących część Twojego artykułu i odsyłających zainteresowanego czytelnika na Twoją stronę.",[16,45123,45124],{},"Sprawdź takie portale jak:",[51,45126,45127,45130,45138,45146],{},[54,45128,45129],{},"Growthhackers – treści na temat technologi, marketingu i biznesu,",[54,45131,45132,45137],{},[182,45133,45136],{"href":45134,"rel":45135},"https:\u002F\u002Fmedium.com\u002F",[349],"Medium"," – proponuje treści bardziej ogólno tematyczne,",[54,45139,45140,45145],{},[182,45141,45144],{"href":45142,"rel":45143},"https:\u002F\u002Fhackernoon.com\u002F",[349],"Hackernoon"," – postuje treści przeznaczone dla geeków i gadżeciarzy,",[54,45147,45148,45153],{},[182,45149,45152],{"href":45150,"rel":45151},"https:\u002F\u002Fwww.wykop.pl\u002F",[349],"Wykop"," – bardzo ogólny portal na którym ciężko się wybić, jeśli jednak to Ci się uda…",[220,45155,45157],{"id":45156},"networking-xxi-wieku-czemu-wszyscy-kochają-grupy-na-facebooku",[224,45158,45159],{},"Networking XXI wieku – czemu wszyscy kochają grupy na Facebooku?",[16,45161,45162,45163,45166,45167,45170],{},"Niestety piękne czasy gdy ",[182,45164,42115],{"href":41642,"rel":45165},[349]," niósł nasze posty na skrzydłach organicznego zasięgu, minęły. Teraz publikacja na głównej tablicy jest skuteczna jak próba recytacji ",[949,45168,45169],{},"Litwo ojczyzno moja"," na placu świętego Marka. Szeptem. Ten sam zasięg i ta sama skuteczność.",[16,45172,45173],{},"Zapewne widzisz rosnącą popularność grup na Facebooku. Grupy potrafią dostarczyć nasze posty do szerokiej grupy odbiorców. Ponadto grupy w większości skupiają osoby zainteresowane daną treścią. Tym samym odszukanie i targetowanie takich osób jest dziecinnie łatwe i przyjemne.",[16,45175,45176],{},"Znajdź kilka interesujących Cię grup i wykorzystaj swój artykuł do stworzenia angażujących postów. Zadaj pytanie do grupy, tak by wzbudzić wśród jej członków dyskusję. Pamiętaj jednak o tym, że nikt nie lubi spamu, nikt też nie lubi wciskania na siłę produktów, więc wystrzegaj się tego za wszelką cenę!",[220,45178,45180],{"id":45179},"if-you-are-not-linked-in-you-are-left-out",[224,45181,45182],{},"If you are not Linked in, you are left out!",[16,45184,45185],{},"Któż z nas nie słyszał tego zdania, ciężko jednak kłócić się z jego sensem. Biznes jest na LinkedIn. To świetne narzędzie do networkingu i łączenia się z ludźmi, dla których kariera jest na pierwszym miejscu.",[16,45187,45188],{},"Mimo że jego popularność stale rośnie, wciąż wiele funkcji LinkedIn jest niedocenianych i nadal nieużywanych. To świetne pole, by wybić się na tle konkurencji. Użyj platformy LinkedIn Publishing do dystrybucji tekstów, zamieszczania zajawek i blog postów. Ułatwi Ci to dotarcie do ludzi biznesu, i poszerzy Twoje zasięgi!",[220,45190,45192],{"id":45191},"twoja-marka-mówi-sama-za-ciebie",[224,45193,45194],{},"Twoja marka mówi sama za Ciebie",[16,45196,45197],{},"Tworzysz wartościowe treści, promujesz je i co ważniejsze, wiesz jak to robić. Dlaczego więc nie promujesz siebie i swojej marki jako autora?",[16,45199,45200],{},"Twórz swój profil jako autora, korzystaj z treści, które już tworzysz i publikuj je na swoich profilach! Tworząc swoją sieć, będziesz mieć gotowe grono odbiorców, którzy będą doceniać Twoje artykuł i udostępniać je dalej. Jeśli będziesz mieć szczęście, Twoja publikacja otrzyma dzięki temu viralowe zasięgi.",[16,45202,45203],{},[224,45204,45205],{},"Jak możesz zaistnieć w mediach społecznościowych:",[51,45207,45208,45211,45214],{},[54,45209,45210],{},"podbij swoje wyświetlenia, używając Facebooka, Twittera i Linkedina, przemyśl też promocję na Instagramie i Pintereście (ale tylko jeśli pasuje to do profilu twojej działalności),",[54,45212,45213],{},"dodawaj linki do Twojego bloga lub zajawek,",[54,45215,45216],{},"stwórz listę blog postów, które możesz udostępnić w swoich kanałach. Udostępniaj je razem z innymi treściami, które publikujesz, dziel się nimi w komentarzach lub odnoś w dyskusji na grupach.",[220,45218,45220],{"id":45219},"doceń-quorę",[224,45221,45222],{},"Doceń Quorę!",[16,45224,45225],{},"Quora to niesamowicie bogate źródło, z którego możesz czerpać swoich odbiorców i leady. To zasób, z którego aż grzech nie skorzystać – zarówno pod kątem funkcji pytań jak i odpowiedzi. Odpowiadając na pytania, możesz kierować ruch na swoją stronę i tworzyć swój wizerunek jako autora. Czy tworzenie swojej marki i zdobywanie jednocześnie nowych czytelników nie brzmi świetnie?",[16,45227,45228],{},"Szukaj pytań, na które Twój artykuł może odpowiadać, publikuj jego część jako odpowiedź. Zaznacz kilka najważniejszych punktów w nim zawartych i polecaj przeczytanie całego artykułu. Pamiętaj, że odpowiedź nie trafia tylko do pytającego, lecz jest wyświetlana szerszej grupie odbiorców. Jeden post może więc trafić nawet do (jeśli będziesz mieć szczęście) miliona użytkowników.",[220,45230,45232],{"id":45231},"dystrybuuj-swój-tekst-jako-płatną-reklamę",[224,45233,45234],{},"Dystrybuuj swój tekst jako płatną reklamę",[16,45236,45237],{},"Skoro masz tekst, który swoimi organicznymi zasięgami podbił serca czytelników, czemu nie skorzystasz z tego i nie wypromujesz go w płatnej kampanii? Części artykułu mogą stanowić świetną treść reklamy albo możesz stworzyć grafiki z cytatami.",[16,45239,45240,45241,45244,45245,3222,45247,284],{},"Przebij się do szerszej grupy odbiorców i przetestuj które rozwiązania sprawdzą się dla Ciebie najlepiej. Testuj różne jej rodzaje. Wybierz różne cele kampanii reklamowej. Może okazać się, że np. te skoncentrowane na ",[949,45242,45243],{},"działaniu"," będą skuteczniejsze niż te skierowane na ",[949,45246,42798],{},[949,45248,41736],{},[16,45250,45251],{},"Działaj na zasadzie prób i błędów. Kieruj reklamę do osób na urządzenia mobilnych jeśli Twój tekst jest zwięzły i ma charakter informatywnych. Odwołuj się do osób korzystających z tabletów, gdy wiesz, że Twój artykuł wymaga więcej uwagi i czasu. Odnajdź to, co interesuje Twoich użytkowników, najbardziej i gdzie najłatwiej będzie Ci ich znaleźć. Płatne reklamy z jakiegoś powodu są skuteczne, a ROAS może być, bardziej owocny niż Ci się wydaje.",[220,45253,45255],{"id":45254},"współpracuj-z-influencerami-i-partnerami-branżowymi",[224,45256,45257],{},"Współpracuj z influencerami i partnerami branżowymi",[16,45259,45260],{},"Czasem warto skorzystać ze wsparcia osób, którzy już dysponują szerokim zasięgiem. Dlatego warto zwrócić się do szeroko rozumianych influencerów. Nie wzdrygaj się! Często to pojęcie jest błędnie rozumiane, utożsamiane jest automatycznie z celebrytami. Influencerem może być także twój branżowy kolega lub założyciel koła studenckiego.",[16,45262,45263],{},"Pamiętaj, że przede wszystkim mogą być to osoby, które są w stanie wywrzeć wpływ na daną społeczność, nie muszą mieć koniecznie milionów obserwujących. Dlatego coraz bardziej popularna staje się współpraca marek z micro-influencerami. Jeśli nie posiadasz środków na przeprowadzenie takiej kampanii, możesz zawsze zaproponować wzajemną promocję albo wymianę backlinkami (o ile nie współpracuje on już z Twoją konkurencją).",[220,45265,45267],{"id":45266},"inne-formy-redystrybucji-twoich-treści",[224,45268,45269],{},"Inne formy redystrybucji twoich treści",[16,45271,45272],{},"Masz przed sobą pełno kreatywnych możliwości, jak wykorzystać już publikowane treści. Na koniec zobacz kilka przykładów, jak możesz wykorzystać jeden materiał, odświeżając go w nowych formatach:",[51,45274,45275,45278,45281,45284,45287,45290,45293],{},[54,45276,45277],{},"przerób artykuł na prezentacje, upublicznij ją na SlideShare i zostaw w niej odnośnik do swojego artykułu. Nie zapomnij oznaczyć prezentacji znakiem wodnym, bądź Twoim logiem – każdy, kto upubliczni prezentacje, zrobi w ten sposób reklamę Twojej marce,",[54,45279,45280],{},"infografiki to najchętniej udostępniana treść online, wykorzystaj to i zamień tekst na wersję obrazkową. To też znakomity materiał do publikacji na Pintereście,",[54,45282,45283],{},"zbierz kilka artykułów o zbliżonej tematyce (najlepiej takie, które wzajemnie się uzupełniają) i stwórz e-booka,",[54,45285,45286],{},"nagraj na ten sam temat podcast,",[54,45288,45289],{},"stwórz różne grafiki z cytatami z artykułu i publikuj je na mediach społecznościowych,",[54,45291,45292],{},"zorganizuj webinar i opowiedz o swoich przemyśleniach związanych z treścią materiału,",[54,45294,45295],{},"nagraj film na YouTube, Facebook bądź LinkedIn.",[12,45297,45299],{"id":45298},"studnia-bez-dna",[224,45300,45301],{},"Studnia bez dna?",[16,45303,45304],{},"To, że możesz korzystać z publikowanych artykułów, nie znaczy, że wszystkie z nich nadają się do użytku. Pamiętaj, by zawsze sprawdzić, czy nadal są one aktualne. Sprawdź, czy Twoje porównania nie nabrały także podwójnego znaczenia. Małym faux-pas mogłoby okazać się dzisiaj np. chwalenie chińskich targów rybnych za świetne jedzenie, prawda?",[16,45306,45307],{},"W każdym innym przypadku korzystanie ze stworzonego materiału może okazać się prawdziwą studnią bez dna. Wykorzystaj ich potencjał!",{"title":34,"searchDepth":190,"depth":190,"links":45309},[45310,45311,45312,45322],{"id":45043,"depth":190,"text":45046},{"id":45073,"depth":190,"text":45076},{"id":45100,"depth":190,"text":45103,"children":45313},[45314,45315,45316,45317,45318,45319,45320,45321],{"id":45109,"depth":359,"text":45112},{"id":45156,"depth":359,"text":45159},{"id":45179,"depth":359,"text":45182},{"id":45191,"depth":359,"text":45194},{"id":45219,"depth":359,"text":45222},{"id":45231,"depth":359,"text":45234},{"id":45254,"depth":359,"text":45257},{"id":45266,"depth":359,"text":45269},{"id":45298,"depth":190,"text":45301},"2020-06-05","Pisanie artykułów to nie tylko czasochłonny, ale też wyczerpujący proces. Same badania nad stworzeniem wartościowej treści potrafią zająć cenne godziny naszej pracy. Rycerzem na białym koniu, który mo","\u002Fblog\u002Fimages\u002Fcontent-repurposing-jak-odswiezyc-twoje-tresci.webp",{},"\u002Fblog\u002Fcontent-repurposing-jak-odswiezyc-twoje-tresci",{"title":45029,"description":45324},"blog\u002Fcontent-repurposing-jak-odswiezyc-twoje-tresci","1Pju-Yu0QBd66PBnzxBSHpXpjYX9Hay221eRT0Y0Nl8",{"id":45332,"title":45333,"author":377,"body":45334,"category":11600,"coverStyle":197,"date":45608,"description":45609,"excerpt":197,"extension":200,"image":45610,"meta":45611,"navigation":203,"path":45612,"readTime":12703,"seo":45613,"seoDescription":197,"stem":45614,"__hash__":45615},"blog\u002Fblog\u002F7-metryk-ktore-musisz-mierzyc-w-swoim-sklepie-internetowym.md","7 metryk, które musisz mierzyć w swoim sklepie internetowym",{"type":9,"value":45335,"toc":45596},[45336,45341,45344,45367,45373,45381,45384,45387,45393,45396,45404,45410,45447,45450,45456,45462,45469,45472,45475,45478,45484,45487,45494,45497,45503,45506,45509,45512,45518,45524,45527,45530,45533,45540,45546,45552,45555,45558,45561,45564,45570,45573,45576,45579,45587,45590,45593],[16,45337,45338],{},[224,45339,45340],{},"Mówiąc o metrykach stron internetowych, często z przerażeniem zaczynają migać nam przed oczami wzory, liczby i tajemnicze tabelki. Widmo tych nieznanych wskaźników powoduje nasze przerażenie i rezygnujemy z ich interpretacji, jeszcze nim zadecydujemy się na nie spojrzeć.",[16,45342,45343],{},"Tak naprawdę współczynniki, które poznasz, odnoszą się do zachowań klientów, które bez trudności zrozumiesz. Pozwolą ci one usprawnić twoją stronę, dostosować treści na stronie, przewidzieć zachowania swoich klientów i wiele, wiele więcej. Połącz metryki z wiedzą o klientach, którą posiadasz a świat pełen klientów stanie przed tobą otworem.",[678,45345,45346,45349,45352,45355,45358,45361,45364],{},[54,45347,45348],{},"Odwiedziny strony.",[54,45350,45351],{},"Źródła ruchu.",[54,45353,45354],{},"Współczynnik odrzuceń.",[54,45356,45357],{},"Strony wyjścia.",[54,45359,45360],{},"Strony wejścia.",[54,45362,45363],{},"Współczynnik konwersji.",[54,45365,45366],{},"Customer lifetime value",[12,45368,45370],{"id":45369},"_1-odwiedziny-strony-jak-popularna-jest-moja-strona",[224,45371,45372],{},"1. Odwiedziny strony – jak popularna jest moja strona",[16,45374,45375,45380],{},[182,45376,45379],{"href":45377,"rel":45378},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fpodstawy-google-analytics-e-commerce\u002F",[349],"Odwiedziny strony"," wyrażają, ile razy strona została wyświetlona w perspektywie czasu. Jest to statystyka, w której każdy dostrzega znamiona sukcesu twojej strony, jednak sama wiedza o niej wnosi niewiele. Pomyśl sobie, że masz restaurację, do której weszło tysiąc osób. Czy świadczy to o sukcesie?",[16,45382,45383],{},"Warto badać trendy i analizować je pod kątem różnych wydarzeń. Zestawiaj odwiedziny strony z kampaniami marketingowymi, reklamami czy artykułami na Twój temat. Obserwując spadki, analizuj działania konkurencji, zmiany na twojej stronie i wszystko, co może odciągać ruch od ciebie. Odwiedziny strony to potężny wskaźnik jeśli do jego analizy wykorzystujesz zdarzenia okołobiznesowe.",[16,45385,45386],{},"Same odwiedziny strony to pierwszy krok użytkownika do zostania naszym klientem. Sam ruch na stronie nie jest determinantem sukcesu. Skupienie się na tym, by zwiększyć ruch na stronie, wszelkim kosztem może być więc ślepą uliczką. Możemy sprawić, że owszem ruch będzie spory, jednak sprzedaż będzie stać w miejscu.",[12,45388,45390],{"id":45389},"_2-źródła-ruchu-skąd-użytkownik-do-mnie-trafia",[224,45391,45392],{},"2. Źródła ruchu – skąd użytkownik do mnie trafia?",[16,45394,45395],{},"Wskaźnik który pokaże nam pochodzenie naszego użytkownika. Dowiedz się jaką drogę przebył, by dowiedzieć się więcej o swoim działaniu. Brzmi jak wróżba cyganki? Niekoniecznie!",[16,45397,45398,45403],{},[182,45399,45402],{"href":45400,"rel":45401},"https:\u002F\u002Flinkhouse.pl\u002Fzrodla-ruchu-w-sklepie-internetowym-2\u002F",[349],"Źródła ruchu"," poinformują nas, gdzie ruch został wygenerowany. Znając takie wartości, dowiemy się, które działania odnoszą sukces, jakie kanały wymagają większego zainteresowania i gdzie nasza obecność jest najbardziej zauważalna.",[220,45405,45407],{"id":45406},"nasz-ruch-zostanie-podzielony-na-poszczególne-źródła",[224,45408,45409],{},"Nasz ruch zostanie podzielony na poszczególne źródła:",[678,45411,45412,45419,45426,45433,45440],{},[54,45413,45414,45415,45418],{},"Ruch organiczny (",[949,45416,45417],{},"ang. Organic search) –"," liczba odwiedzin wygenerowany poprzez wyszukiwarki, pokazuje, ile osób odwiedza stronę, korzystając np. z Google. Może to pomóc odpowiedzieć nam na pytanie, czy nasze działania SEO są skuteczne, lub czy nasza strona jest dobrze pozycjonowana.",[54,45420,45421,45422,45425],{},"Ruch z linków (",[949,45423,45424],{},"ang. Referral) –"," ruch pochodzący z innych stron internetowych, czyli ile osób nas odwiedziło, używając linków zawartych na innych stronach. Warto zadbać by nasza strona była stale umieszczana na obcych witrynach. Dywersyfikuje to ruch na naszej stronie, oraz korzystnie wpływa na nasze pozycjonowanie.",[54,45427,45428,45429,45432],{},"Ruch z social media (",[949,45430,45431],{},"ang. Social) –"," ile osób trafia do nas z portali społecznościowych. Niski wskaźnik wskazuje na konieczność skupienia się na działaniach na tych platformach.",[54,45434,45435,45436,45439],{},"Ruch bezpośredni (",[949,45437,45438],{},"ang. Direct) –"," ta statystyka pomaga nam ustalić, ile osób użyło bezpośrednio naszego adresu, by odnaleźć stronę. Wysoki wskaźnik może mówić o rosnącej rozpoznawalności i świadomości marki. Najczęściej osoby, które korzystają z bezpośredniego adresu naszej strony, miały już kontakt z marką. Wystarczająco by zapamiętać adres i być lojalnym wobec witryny.",[54,45441,45442,45443,45446],{},"Ruch płatny (",[949,45444,45445],{},"ang. Paid) –"," jaka część z użytkowników trafiła na stronę dzięki płatnym działaniom naszej marki. Ten współczynnik wskaże, jak skuteczne są kampanie reklamowe, które prowadzimy.",[16,45448,45449],{},"Ciężko wskazać, który z wymienionych wyżej źródeł ruchu jest najbardziej intratny dla naszego biznesu. Intuicja może jednak podpowiadać, że powinniśmy zadbać o jego dywersyfikację, z pewnością takie działanie powinno być najskuteczniejsze dla marki. Zadbanie o każde ze źródeł wpłynie korzystnie na wartość SEO naszej strony i samo w sobie będzie korzystne dla ekspozycji marki.",[12,45451,45453],{"id":45452},"_3-współczynnik-odrzuceń-jak-często-użytkownik-od-razu-opuszcza-stronę",[224,45454,45455],{},"3. Współczynnik odrzuceń – jak często użytkownik od razu opuszcza stronę",[16,45457,45458,45461],{},[949,45459,45460],{},"I came, I puke, I left –"," ta słynna parafraza Juliusza Cezara przez Avinasha Kaushika wyraża całą głębię współczynnika odrzuceń.",[16,45463,45464,45468],{},[182,45465,45467],{"href":43131,"rel":45466},[349],"Bounce rate"," mówi nam jaki odsetek odwiedzających stronę, opuścił ją, nie podejmując żadnej akcji. Inaczej jest to współczynnik wejść jedno-odsłonowych. Weryfikację samego współczynnika musimy jednak odpowiednio zmodyfikować, dodając obostrzenia dotyczące np. ilości czasu, jaki użytkownik spędzi na danej stronie. Jest to jeden z zaawansowanych współczynników, dlatego ważna jest jego odpowiednia konfiguracja.",[16,45470,45471],{},"Współczynnik odrzuceń może jednak dostarczyć sporo informacji o treści naszej strony lub jakości jej UX. Nie zawsze wysoki bounce rate stanowi problem. Jednoodsłonowe wizyty to naturalna interakcja dla blogów, stron landing page a także stron kontaktowych. Kłopoty mogą jednak zacząć się gdy zauważymy wysoki współczynnik na stronach poświęconym produktom i sprzedaży.",[16,45473,45474],{},"W walce z wysoką liczbą odrzuceń przyjdzie nam odpowiedni audyt UX, weryfikacja treści na stronie lub czasu jej ładowania.",[16,45476,45477],{},"Niepokojący może być też dla nas niski lub zerowy bounce rate na stronie. Warto zweryfikować czy jest on wynikiem naszych starań, czy może strona jest źle skonfigurowana i czyta niektóre zachowania użytkownika jako jego celową aktywność (np. samo wejście na stronę jest rejestrowane jako zdarzenie).",[12,45479,45481],{"id":45480},"_4-strony-wyjścia-z-jakich-stron-użytkownicy-opuszczają-witrynę",[224,45482,45483],{},"4. Strony wyjścia – z jakich stron użytkownicy opuszczają witrynę",[16,45485,45486],{},"Kolejny współczynnik odnoszący się do opuszczania przez użytkownika strony, często mylony z bounce rate.",[16,45488,45489,45493],{},[182,45490,45492],{"href":41732,"rel":45491},[349],"Strony wyjścia"," odnoszą się jednak do innych zachowań – oznaczają konkretną stronę, przy której użytkownik nas opuszcza.",[16,45495,45496],{},"Strony wyjścia mogą dostarczyć wyjątkowo ważnych informacji. Wiedząc, gdzie użytkownik najczęściej decyduje się na wyjście, możemy popracować nad jego zatrzymaniem. Możemy pomyśleć np. nad umieszczeniem przycisków nakłaniających go do podjęcia akcji lub odnośnika do innych stron. Podsuń użytkownikowi darmowego e-booka, kod promocyjny – coś, co pozwoli nam go zatrzymać lub doprowadzić do zakupu\u002Fpozostawienia kontaktu. Warto również przemyśleć odpowiedni sposób na remarketing takich użytkowników.",[12,45498,45500],{"id":45499},"_5-strony-wejścia-pierwsza-strona-użytkownika",[224,45501,45502],{},"5. Strony wejścia – pierwsza strona użytkownika",[16,45504,45505],{},"Naturalnie stroną wejścia powinna być strona główna, jeśli jednak wśród naszych współczynników zaobserwujemy inny trend, warto z tego korzystać.",[16,45507,45508],{},"Strony wejścia pokażą nam, gdzie nasi użytkownicy lądują najczęściej. Warto zastanowić się czemu dana strona ma zwiększony współczynnik wejść i jak możemy to wykorzystać.",[16,45510,45511],{},"Usprawnij taką stronę, dodaj bardziej widoczne oferty lub właśnie tam poproś użytkownika o subskrypcję strony lub newslettera. Takie zabiegi mogą korzystnie wpłynąć na sprzedaż!",[12,45513,45515],{"id":45514},"_6-współczynnik-konwersji-procent-kupujących-użytkowników",[224,45516,45517],{},"6. Współczynnik konwersji – procent kupujących użytkowników",[16,45519,45520,45523],{},[949,45521,45522],{},"Crème de la crème"," sprzedaży, współczynnik kluczowy dla każdego biznesu.",[16,45525,45526],{},"Ten wskaźnik pozwoli Ci ocenić skuteczność Twoich akcji, jego wysoki poziom ma realny i bezpośredni wpływ na sprzedaż. Współczynnik konwersji pokaże nam jaki procent z odwiedzających finalizuje zakup.",[16,45528,45529],{},"W zależności od charakteru biznesu współczynnik ten może mieć różne zakresy – czasem współczynnik rzędu 1-2 % może być już wielkim sukcesem.",[16,45531,45532],{},"Zmiany w tym współczynniku mogą zweryfikować czy ostatnio wprowadzane zmiany na stronie mają wpływ na konwersję i czy przynoszą oczekiwany skutek. W przypadku testowania różnych wariantów strony to dzięki niemu będziemy wiedzieć, który jest odpowiedni.",[16,45534,45535,45536,45539],{},"W celu maksymalizacji konwersji stosuj liczne przyciski CTA (",[949,45537,45538],{},"ang. call to action)",", zadbaj by strona była jak najbardziej przejrzysta i łatwa w obsłudze. Dostarcz opinii Twoich klientów i łatwy dostęp do obsługi klienta, która pomoże gdy użytkownik potrzebuje pomocy. Spraw by proces zakupu był łatwy i przyjemny dla użytkownika. W skrócie – traktuj klienta, tak jak sam chcesz żeby cię traktowali.",[16,45541,45542,45545],{},[224,45543,45544],{},"PRO TIP:"," Możesz uznać to za kolejny wskaźnik, warto jednak obserwować współczynnik konwersji ze względu na źródło ruchu. Da nam to informację, które źródło przynosi największe korzyści biznesowi. Dowiedz się, czy twoje działania w danych kanałach generują jakościowy ruch na stronie. Zweryfikuje to szczegółowy zwrot inwestycji płatnych reklam, działań SEO, kosztów mediów społecznościowych etc.",[12,45547,45549],{"id":45548},"_7-customer-lifetime-value-jak-cenny-jest-każdy-klient",[224,45550,45551],{},"7. Customer lifetime value – jak cenny jest każdy klient?",[16,45553,45554],{},"Ostatnia z metryk jest zdecydowanie bardziej zaawansowana niż pozostałe, a jej obliczenie może stanowić pewne wyzwanie. Jednak może dać nam szansę przewidywać obroty i tym samym wyznaczać budżety marketingowe.",[16,45556,45557],{},"Zapewne znasz metrykę wskazującą uśrednioną wartość koszyka klienta – pokazuje nam średnią wartość zamówienia klienta. Rosnąca wartość pokazuje nam, że klienci chętniej zostawiają coraz większe wartości zamówień w naszym sklepie. O ile warto ją znać, metryka ta pomija fakt, że klient, który raz dokonał u Ciebie zakupu, prawdopodobnie dokona tego po raz kolejny.",[16,45559,45560],{},"Ta metryka może okazać się zwłaszcza pomocna w przypadku produktów lub usług w modelu subskrypcyjnym. Jeśli wiem, że miesięczna subskrypcja naszej platformy to 100 zł a przeciętny klient zostaje z nami przez 6 miesięcy – wartość, którą przeciętny klient wnosi do naszego biznesu to 600 zł.",[16,45562,45563],{},"Na tej samej zasadzie możemy obliczyć to dla każdej innej usługi lub towaru, jeśli przeciętna wartość naszego koszyka to x, a unikalny użytkownik dokonuje y transakcji, to Customer lifetime value wyniesie xy. Używanie tej metryki pozwoli nam przewidzieć, ile klientów musimy skierować do naszej witryny, by uzyskać zwrot inwestycji.",[12,45565,45567],{"id":45566},"dlaczego-metryki-mają-znaczenie",[224,45568,45569],{},"Dlaczego metryki mają znaczenie",[16,45571,45572],{},"Jeśli dopiero zaczynasz przygodę z analityką, metryki mogą wydawać się z początku niezwykle enigmatyczne dla Ciebie.",[16,45574,45575],{},"Wszystkie liczby, wykresy i procenty mogą przyprawiać o prawdziwy zawrót głowy, jednak warto się z nimi zaprzyjaźnić. To, co teraz wydaje się nam czarną magią, jednak szybko zauważysz, że to tylko pozory.",[16,45577,45578],{},"Metryki przedstawiają tylko pewne zachowania i intencje. Znając podstawowe reakcje, będziemy mogli je wnioskować wprost z liczb.",[16,45580,45581,45582,45586],{},"Takie zachowania jak opuszczanie strony, porzucenie koszyka wskażą na pewne błędy, które popełniamy. ",[182,45583,45585],{"href":43068,"rel":45584},[349],"Zmiany w naszym UX",", marketingu strony czy jej budowie. Często mikroskopijne szczegóły, które mają kolosalne znaczenie!",[16,45588,45589],{},"Liczby opisujące ruch z danych źródeł, będą dla nas kompasem, wskazującym więcej klientów.",[16,45591,45592],{},"Metryki tylko brzmią skomplikowanie, tak naprawdę są to proste wskaźniki! Pomyśl sobie, że usprawnisz opisane 7 metryk, pomyśl jak duży wpływ będzie to miało na Twój biznes!",[16,45594,45595],{},"Dlatego nie bój się, zaparz sobie kubek gorącej kawy i popatrz na wyniki twojej strony. Wykorzystaj właśnie zdobytą wiedzę, połącz ją z wiedzą, którą masz o swoich klientach – w liczbach znajdziesz odpowiedzi na Twoje pytania.",{"title":34,"searchDepth":190,"depth":190,"links":45597},[45598,45599,45602,45603,45604,45605,45606,45607],{"id":45369,"depth":190,"text":45372},{"id":45389,"depth":190,"text":45392,"children":45600},[45601],{"id":45406,"depth":359,"text":45409},{"id":45452,"depth":190,"text":45455},{"id":45480,"depth":190,"text":45483},{"id":45499,"depth":190,"text":45502},{"id":45514,"depth":190,"text":45517},{"id":45548,"depth":190,"text":45551},{"id":45566,"depth":190,"text":45569},"2020-06-04","Mówiąc o metrykach stron internetowych, często z przerażeniem zaczynają migać nam przed oczami wzory, liczby i tajemnicze tabelki. Widmo tych nieznanych wskaźników powoduje nasze przerażenie i rezygnu","\u002Fblog\u002Fimages\u002F7-metryk-ktore-musisz-mierzyc-w-swoim-sklepie-internetowym.webp",{},"\u002Fblog\u002F7-metryk-ktore-musisz-mierzyc-w-swoim-sklepie-internetowym",{"title":45333,"description":45609},"blog\u002F7-metryk-ktore-musisz-mierzyc-w-swoim-sklepie-internetowym","XmKGS26_jdrTEilUsuoqUiKOzrcMiaO5awKIddle4mY",{"id":45617,"title":45618,"author":377,"body":45619,"category":17222,"coverStyle":197,"date":45970,"description":45971,"excerpt":197,"extension":200,"image":45972,"meta":45973,"navigation":203,"path":45974,"readTime":5370,"seo":45975,"seoDescription":197,"stem":45976,"__hash__":45977},"blog\u002Fblog\u002Fnajlepsze-polskie-grupy-marketingowe-na-facebooku.md","Najlepsze polskie grupy marketingowe na Facebooku",{"type":9,"value":45620,"toc":45968},[45621,45624,45627,45632,45644,45651,45659,45670,45691,45703,45710,45722,45729,45736,45743,45755,45760,45767,45774,45781,45788,45795,45802,45809,45817,45828,45831,45838,45845,45852,45860,45867,45874,45881,45902,45909,45916,45923,45930,45939,45942,45954,45957,45960],[16,45622,45623],{},"Założenie grupy na Facebooku jest stosunkowo proste. Nie oznacza to jednak, że rozwój takiej społeczności przychodzi z równie dużą łatwością. ",[16,45625,45626],{},"Polskich grup marketingowych – małych czy dużych, niszowych lub ogólnych, regionalnych czy o zasięgu ogólnokrajowym – jest już sporo. Wybór tych, które dostarczają wyjątkową wartość, może sprawić trudności. ",[16,45628,45629,227],{},[224,45630,45631],{},"Poniżej znajdziecie naszą subiektywną listę grup na Facebooku, do których warto dołączyć, z kilkoma zdaniami komentarza.",[16,45633,45634,947,45637],{},[224,45635,45636],{},"Tygrysy Socialu |",[182,45638,45641],{"href":45639,"rel":45640},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fsocialtigerspl\u002F",[349],[224,45642,45643],{},"dołącz do grupy",[16,45645,45646,45647,45650],{},"Benchmark dla wielu grup i budowania społeczności online w Polsce. Na grupie znajduje się już kilkanaście tysięcy osób, które na co dzień dzielą się zagwozdkami z zakresu ",[182,45648,41908],{"href":4914,"rel":45649},[349],", pomagają sobie i wymieniają się wiedzą. Bardzo aktywni admini i moderatorzy dbają o poziom dyskusji, inicjując tematy i spiesząc z poradami członkom grupy. Grupa należy do agencji Social Tigers, i choć znajdziecie tam materiały promujące ich działania, nie przysłaniają one wartości grupy.",[16,45652,45653,45656,45657],{},[224,45654,45655],{},"Marketing i Biznes |"," [",[224,45658,45643],{},[16,45660,438,45661,438,45666,45669],{},[182,45662,45665],{"href":45663,"rel":45664},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F891175617572428\u002F)%5BMarketing",[349],"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F891175617572428\u002F)[Marketing",[182,45667,42254],{"href":42254,"rel":45668},[349],") i Biznes to grupa skupiająca przedsiębiorców i marketingowców. Społeczność zbudowana została obok portalu marketingibiznes.pl jako jej naturalne przedłużenie, jednak od tego czasu jeszcze mocniej ewoluowała. Całość patronowana jest przez Michała Bąka, co jest gwarancją wysokiej jakości treści. Michał chętnie dzieli się swoją praktyczną wiedzą i doświadczeniem, przeprowadza regularne transmisje live, organizuje także konferencje Founders Mind, które są integralną częścią grupy.",[16,45671,45672,947,45675,45684,45685,45690],{},[224,45673,45674],{},"E-commerce i Marketing w Polsce |",[182,45676,45679,45680,19826,45682],{"href":45677,"rel":45678},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fecommerceimarketing\u002F",[349],"**dołącz do grupy",[269,45681],{},[269,45683],{},"Czas na naszą grupę 😉 EiMwP to zbiór ciekawych, ",[182,45686,45689],{"href":45687,"rel":45688},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-marketing-ecommerce\u002F",[349],"e-commerce’owych artykułów,"," marketingowych kreacji, newsów i update’ów ciekawiących cały marketingowy światek. Co więcej, na grupie bardzo często możesz zobaczyć ciekawe deale – niedostępne w innych miejscach w sieci, wyłuskane przez aktywnych adminów na innych grupach zagranicznych. Społeczność urosła naturalnie do kilkuset osób w ciągu kilku tygodni.",[16,45692,45693,45696],{},[32,45694],{"alt":34,"src":45695},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002FZrzut-ekranu-2020-06-1-o-13.30.55.png",[949,45697,45698],{},[182,45699,45702],{"href":45700,"rel":45701},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fecommerceimarketing\u002Fpermalink\u002F918031541992105\u002F",[349],"Przykład zniżki udostępnianej w grupie E-commerce i Marketing w Polsce",[16,45704,45705,45656,45708],{},[224,45706,45707],{},"Copywriting sprzedażowy – słowem w punkt! |",[224,45709,45643],{},[16,45711,438,45712,45716,45717,45721],{},[182,45713,45714],{"href":45714,"rel":45715},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F255639665492212\u002F)Grupa",[349]," prowadzona przez Karolinę Matyskę z Senuto, w której znajdziecie sporo ciekawych porad dotyczących tworzenia treści ukierunkowanych na konwersję. Jeżeli interesuje Was zagadnienie planowania i ",[182,45718,45720],{"href":44739,"rel":45719},[349],"pisania sprzedażowych treści",", posty w tej grupie zdecydowanie przypadną Wam do gustu i dostarczą sporo wartości.",[16,45723,45724,45656,45727],{},[224,45725,45726],{},"Social media |",[224,45728,45643],{},[16,45730,438,45731,45735],{},[182,45732,45733],{"href":45733,"rel":45734},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FsocialmediaPL\u002F)Jedna",[349]," z pierwszych marketingowych grup w Polsce. W grupie znajdziesz ponad 65 tysięcy członków! Choć naczelnym tematem są problemy techniczne i pytania, nie zabraknie też informacji o najnowszych update’ach. Zdecydowanie to “go-to” miejsce, jeżeli masz jakikolwiek problem z działaniami w mediach społecznościowych.",[16,45737,45738,45656,45741],{},[224,45739,45740],{},"Seowcy |",[224,45742,45643],{},[16,45744,438,45745,45749,45750,45754],{},[182,45746,45747],{"href":45747,"rel":45748},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fseowcy\u002F)Jak",[349]," sama nazwa wskazuje, grupa skupia sympatyków ",[182,45751,5880],{"href":45752,"rel":45753},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fseo-talk-grzegorz-strzelec\u002F",[349],"! Ponad cztery tysiące członków regularnie wymienia się spostrzeżeniami dotyczącymi optymalizacji i działań w tym zakresie. Na grupie można znaleźć głównie praktyków SEO, co oznacza wysoką merytorykę, najświeższe informacje dotyczące narzędzi, metod i taktyk, oraz najwyższy poziom dyskusji. Warto!",[16,45756,45757],{},[32,45758],{"alt":34,"src":45759},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002F10802052_874292552616002_2062098069885098021_n-1-300x95.jpg",[16,45761,45762,45656,45765],{},[224,45763,45764],{},"Growth Hacking Polska |",[224,45766,45643],{},[16,45768,438,45769,45773],{},[182,45770,45771],{"href":45771,"rel":45772},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FGrowthHackingPolska\u002F)Growth",[349]," Hacking Polska to grupa, na której opisywane są taktyki wzrostu, sposoby na podniesienie konwersji, ciekawe narzędzia i artykuły z blogów, które po prostu warto znać. Nie brakuje także zagranicznych źródeł. Jeśli interesuje Was temat growth hackingu i chcecie zgłębić go nieco bardziej, na tej grupie znajdziecie specjalistów w tym temacie.",[16,45775,45776,45656,45779],{},[224,45777,45778],{},"AIE+ |",[224,45780,45643],{},[16,45782,438,45783,45787],{},[182,45784,45785],{"href":45785,"rel":45786},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Faieplus\u002F)AIE+",[349]," to grupa należąca do Advertising is exciting – profilu, który zasłynął z dzielenia się najciekawszymi kreacjami reklamowymi z całego świata. W grupie aktywny jest zarówno jej admin i moderatorzy, jak i silna społeczność, która sama dzieli się treścią. Kreacje są poddawane opiniom i ocenie ponad 16 tysiącom członków grupy.",[16,45789,45790,45656,45793],{},[224,45791,45792],{},"Twórcy aplikacji SaaS |",[224,45794,45643],{},[16,45796,438,45797,45801],{},[182,45798,45799],{"href":45799,"rel":45800},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Ftworcy.aplikacji.saas\u002F)Interesuje",[349]," Cię świat SaaS i chcesz wiedzieć więcej o Software as a Service? W tej niewielkiej grupie poznasz sekrety tworzenia takich aplikacji, wnioski i przemyślenia founderów i developerów takich aplikacji, a także metody promocji gotowych już produktów. Administrator grupy, Bogusz, dba o merytorykę i rozwija Akademię SaaS, dzięki której pomaga founderom-to-be tworzyć produkty SaaSowe. Dodatkowo, sporo członków grupy dzieli się własnoręcznie przygotowanymi materiałami w popularnej tematyce growth.",[16,45803,45804,45656,45807],{},[224,45805,45806],{},"SEO\u002FSEM Polska |",[224,45808,45643],{},[16,45810,438,45811,45816],{},[182,45812,45815],{"href":45813,"rel":45814},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F496083163758299\u002F)Dzia%C5%82asz",[349],"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F496083163758299\u002F)Działasz"," w SEO lub SEM? Całkiem prawdopodobne, że jesteś już w tej grupie – jednak jeśli jeszcze nie, koniecznie musisz nadrobić tę lekcję. Oprócz sporej dawki informacji dotyczących zarówno SEM, jak i SEO, warto zwrócić uwagę na wiele wartościowcyh zewnętrznych treści dotyczących optymalizacji, analizy oficjalnych komunikatów. To także dobra grupa do znalezienia podwykonawcy lub partnera biznesowego. Ponad 33 tysiące członków nie może się mylić!",[16,45818,45819,947,45822],{},[224,45820,45821],{},"Skuteczny fanpage i reklama w social media |",[182,45823,45826],{"href":45824,"rel":45825},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fskutecznyfanpage\u002F",[349],[224,45827,45643],{},[16,45829,45830],{},"Grupa prowadzona pod patronatem agencji Social Media Now, skupia się na działaniach marketingowych i reklamowych. W grupie jest już kilkadziesiąt tysięcy członków, którzy wzajemnie pomagają sobie rozwiązać problemy marketingowe i dzielą się informacjami na temat najnowszych doniesień w mediach społecznościowych. Administratorzy mocno dbają o poziom grupy, służą radą i doświadczeniem oraz wdrażają inicjatywy specjalnie dla członków grupy.",[16,45832,45833,45656,45836],{},[224,45834,45835],{},"Marketingowe Strategie Wzrostu |",[224,45837,45643],{},[16,45839,438,45840,45844],{},[182,45841,45842],{"href":45842,"rel":45843},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FMarketingoweStrategieWzrostu\u002F)Marketingowe",[349]," Strategie Wzrostu to grupa założona przez Mariusza Łodygę. Koncentruje się na treściach okołomarketingowych, skierowanych na wzrost i rozwój marki. Administratorzy często inicjują dyskusję i poddają marketingowe tematy pod ocenę, chętnie dzielą się wiedzą podczas transmisji live i wypuszczają kursy online, nie tylko dla grupowiczów.",[16,45846,45847,45656,45850],{},[224,45848,45849],{},"Social Media | Content Marketing | PPC Ads |",[224,45851,45643],{},[16,45853,438,45854,45859],{},[182,45855,45858],{"href":45856,"rel":45857},"http:\u002F\u002Ffacebook.com\u002Fgroups\u002F1732660436998589\u002F)Ju%C5%BC",[349],"http:\u002F\u002Ffacebook.com\u002Fgroups\u002F1732660436998589\u002F)Już"," niemal 17 tysięcy członków dołączyło do grupy Artura Jabłońskiego, poświęconej głównie zagadnieniom social media i content marketingu. Grupa bardzo aktywnie się rozwija, a społeczność jest bardzo zaangażowana, jednak administrator nie spoczywa na laurach – wprowadza nowe opcje interakcji, live dla członków grupy oraz regularnie zbiera feedback dotyczący ulepszeń w grupie.",[16,45861,45862,45656,45865],{},[224,45863,45864],{},"Social Media Research |",[224,45866,45643],{},[16,45868,438,45869,45873],{},[182,45870,45871],{"href":45871,"rel":45872},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1610974579207342\u002F)Grupa",[349]," Social Media Research to “raj” dla tych osób, które poszukują partnerów biznesowych lub influencerów do przeprowadzenia kampanii online. Na grupie swobodnie można poszukiwać takich osób i zgłaszać się do wspólnych akcji. Jeżeli planujesz podobną akcję w niedalekiej przyszłości lub po prostu chcesz zrobić research potencjału takiej kampanii, dołącz do tej grupy i… badaj grunt.",[16,45875,45876,45656,45879],{},[224,45877,45878],{},"Twoja Firma w Internecie |",[224,45880,45643],{},[16,45882,438,45883,45887,45888,45895,45896,45901],{},[182,45884,45885],{"href":45885,"rel":45886},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FTwojaFirmawInternecie\u002F)Grupa",[349]," pod patronatem ",[224,45889,45890],{},[182,45891,45894],{"href":45892,"rel":45893},"http:\u002F\u002Fsprawnymarketing.pl",[349],"sprawny.marketing",". Znajdziesz tu sporo porad i ciekawostek ze świata marketingu, przeplatanych treściami promocyjnymi, relacjami na żywo i materiałami od redakcji ",[224,45897,45898],{},[182,45899,45894],{"href":45892,"rel":45900},[349],". Jeśli chcesz być na bieżąco z nowościami i najnowszymi zmianami w social media, ta grupa jest dla Ciebie idealna.",[16,45903,45904,45656,45907],{},[224,45905,45906],{},"Surferzy Data Driven |",[224,45908,45643],{},[16,45910,438,45911,45915],{},[182,45912,45913],{"href":45913,"rel":45914},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fsurferzy\u002F)Surferzy",[349]," Data Driven to grupa, która powstała wokół produktu, jakim jest Surfer SEO. Na grupie znajdziecie zagadnienia poświęcone optymalizacji, tworzeniu treści i analizie danych. Choć sporo postów jest stricte produktowych, to zawsze stoi za nimi jakość i wartość. Must have dla osób zaangażowanych w tworzenie i dystrybucję contentu.",[16,45917,45918,45656,45921],{},[224,45919,45920],{},"Google Ads (Adwords) Polska |",[224,45922,45643],{},[16,45924,438,45925,45929],{},[182,45926,45927],{"href":45927,"rel":45928},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FGoogleAdsPL\u002F)Prowadzisz",[349]," kampanie Google Ads, lub dopiero się do niej przymierzasz? W tej grupie znajdziesz sporo ciekawych wniosków i analiz. Jeśli natomiast szukasz podwykonawcy lub agencji, która mogłaby przeprowadzić audyt Google Ads lub przejąć zarządzanie Twoimi reklamami, na grupie znajdziesz sporo postów z ofertami i portfolio.",[16,45931,45932],{},[224,45933,45934,45935],{},"Google Analytics Polska | ",[182,45936,45643],{"href":45937,"rel":45938},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fgapolska\u002F",[349],[16,45940,45941],{},"Ponad 11 tysięcy członków grupy zgłębia tajemnice Google Analytics. Na grupie znajdziesz głównie analizy i raportowane problemy techniczne, ale i sporo pytań pod dyskusję i wymianę poglądów. Niezależnie od tego, czy GA zajmujesz się na co dzień, czy jedynie “od święta” lub w ogóle – warto być w tej grupie.",[16,45943,45944,947,45947],{},[224,45945,45946],{},"Google Ads (AdWords) – Darmowe Wsparcie, Porady, Nowinki",[224,45948,45949,45950],{},"| ",[182,45951,45643],{"href":45952,"rel":45953},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fwsparcie.adwords\u002F",[349],[16,45955,45956],{},"13 tysięcy członków grupy regularnie wymienia się wiedzą z zakresu Google Ads. Administrator – Marcin Wsół – wprowadził także cykle postów i analizy, okraszone własnymi wnioskami. Jeśli Google Ads to część Twojej pracy, sporo wyniesiesz z tej grupy!",[16,45958,45959],{},"____",[16,45961,45962,45963,45967],{},"Mamy nadzieję, że nasza lista pomoże Ci wybrać grupy, do których dodasz swój profil. Czeka na Ciebie sporo ciekawych treści i praktyk rozwijania społeczności! Chcesz dodać jakąś grupę do listy? Daj nam znać na ",[182,45964,45966],{"href":45965},"mailto:pr@linkhouse.co","pr@linkhouse.co"," – nasza Komisja rzuci na nią okiem 😉",{"title":34,"searchDepth":190,"depth":190,"links":45969},[],"2020-06-02","Założenie grupy na Facebooku jest stosunkowo proste. Nie oznacza to jednak, że rozwój takiej społeczności przychodzi z równie dużą łatwością.  Polskich grup marketingowych – małych czy dużych, n","\u002Fblog\u002Fimages\u002Fnajlepsze-polskie-grupy-marketingowe-na-facebooku.webp",{},"\u002Fblog\u002Fnajlepsze-polskie-grupy-marketingowe-na-facebooku",{"title":45618,"description":45971},"blog\u002Fnajlepsze-polskie-grupy-marketingowe-na-facebooku","f1mVJ4tsX1hUVEtlKI5gDWl10XoEhnPSWgkQ3_ZKGNA",{"id":45979,"title":45980,"author":377,"body":45981,"category":11600,"coverStyle":197,"date":46550,"description":46551,"excerpt":197,"extension":200,"image":46552,"meta":46553,"navigation":203,"path":46554,"readTime":6251,"seo":46555,"seoDescription":197,"stem":46556,"__hash__":46557},"blog\u002Fblog\u002Fnarzedzia-e-commerce-organizacja-pracy.md","Narzędzia e-commerce: organizacja pracy",{"type":9,"value":45982,"toc":46538},[45983,45986,45989,45996,46002,46005,46008,46014,46019,46022,46025,46029,46035,46041,46047,46050,46055,46060,46063,46066,46078,46083,46088,46094,46097,46102,46107,46113,46118,46124,46127,46132,46135,46139,46144,46149,46155,46158,46165,46169,46174,46179,46185,46188,46191,46196,46201,46206,46211,46216,46221,46226,46231,46236,46241,46250,46255,46260,46270,46275,46280,46285,46290,46295,46300,46305,46310,46315,46320,46326,46329,46332,46337,46342,46347,46352,46357,46362,46367,46372,46377,46382,46387,46392,46397,46402,46407,46412,46421,46426,46432,46435,46440,46445,46450,46455,46458,46463,46468,46473,46478,46483,46488,46493,46498,46503,46508,46513,46518,46523,46528,46533],[16,45984,45985],{},"Zdradzę wam pewien sekret, tylko nie mówcie, proszę, nikomu! Większość z nas jest zapominalska i chaotyczna, w dodatku część z nas nie potrafi zaplanować dobrze swojej pracy.",[16,45987,45988],{},"Czy to coś złego? Mam nadzieję, że nie, w końcu sam wliczam się w szeregi tej większości. W sukurs zawsze przybywa mi technologia, najnowsze aplikacje sprawiają, że nawet z osoby lekko sobie ważącej pewne obowiązki, może powstać ułożony do granic pedantyczności pracownik.",[16,45990,45991,45992,284],{},"Jakie narzędzia działają takie cuda? To całkiem proste i nieskomplikowane aplikacje, każdy ma do nich dostęp. Usiądź sobie wygodnie, zrelaksuj się, a ja w najbliższych 5 minutach opowiem Ci o niezastąpionych ",[182,45993,45995],{"href":42912,"rel":45994},[349],"narzędziach w e-commerce",[12,45997,45999],{"id":45998},"time-management",[224,46000,46001],{},"Time management",[16,46003,46004],{},"Czas to prawdopodobnie najcenniejszy z zasobów, które posiadamy. Tym samym opanowaliśmy do perfekcji jego marnowanie. Niestety z nas nie ma magicznego urządzenia z Harrego Pottera do cofania czasu, mamy za to aplikacje.",[16,46006,46007],{},"Narzędzia do zarządzania czasem mają za zadanie podniesienie wydajności użytkownika i ograniczają marnowanie czasu. Wszystkie mają podobny cel, jednak osiągają go różnymi metodami. Warto przetestować kilka i poczuć, która wpisuje się w nasz klimat najbardziej.",[12,46009,46011],{"id":46010},"forest",[224,46012,46013],{},"Forest",[16,46015,46016],{},[32,46017],{"alt":34,"src":46018},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage6-1024x535.png",[16,46020,46021],{},"Ponoć za każdym razem gdy patrzysz się na telefon w pracy, gdzieś na świecie umiera Panda. Ponoć, ale nie jesteśmy pewni. Z forrest możesz mieć za to 100% pewność, że jeśli nie będą patrzeć się na telefon, gdzieś na świecie zostanie posadzone drzewo.",[16,46023,46024],{},"Drzewo w aplikacji rośnie gdy nie korzystasz z telefonu, dotknij go, a drzewko uschnie. Wszystkie drzewa wyhodowane przez Ciebie widziane są jako las. Ta przyjemność kosztuje nas całe $1.99.",[16,46026,46027,243],{},[224,46028,46013],{},[16,46030,46031,46034],{},[224,46032,46033],{},"Co to:"," aplikacja do walczenia z nawykiem korzystania telefonu, dodatkowo organizacja sadząca drzewa na świecie.",[16,46036,46037,46040],{},[224,46038,46039],{},"koszt:"," $1.99",[12,46042,46044],{"id":46043},"tomatotimer-pomofocus",[224,46045,46046],{},"TomatoTimer\u002F Pomofocus",[16,46048,46049],{},"Aplikacja prosta jak budowa pomidora. Francesco Cirillo stworzył metodę do zarządzania czasem bazującą na podziale czasu na pomidory. Każdy pomidor to przerwa 5 minutowa po 25 minutach pracy, cztery pomidory dalej dostajemy długą przerwę 10 minut.",[16,46051,46052],{},[32,46053],{"alt":34,"src":46054},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage2-1024x508.png",[16,46056,46057],{},[32,46058],{"alt":34,"src":46059},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage3.png",[16,46061,46062],{},"Aplikacje odmierzają za nas czas i same dystrybuują nasze pomidory. Są proste i łatwe w użyciu jak… no właśnie.",[16,46064,46065],{},"Polecamy dwie aplikacje TomatoTimer i Pomofocus. Ten pierwszy ma bardziej prymitywny layout, ten drugi jest wygładzony. Obie występują w wersjach desktopowych i w przeciwieństwie do prawdziwych pomidorów te są za darmo.",[16,46067,46068,46071,46072,46077],{},[224,46069,46070],{},"TomatoTimer","**\u002F",[224,46073,46074],{},[224,46075,46076],{},"Pomofocus",":**",[16,46079,46080,46082],{},[224,46081,46033],{}," Pracuj efektywniej dzięki krótkim i długim przerwom, naucz się inteligentnego zarządzania czasem wg techniki pomodoro",[16,46084,46085,46087],{},[224,46086,46039],{}," $0",[12,46089,46091],{"id":46090},"clockify-time-tracker",[224,46092,46093],{},"Clockify Time Tracker",[16,46095,46096],{},"Clockify Time Tracker pozwala śledzić Twoją produktywność… lub jej brak. Aplikacja śledzi czas spędzany na pracy, przyjemnościach. Aplikacja raportuje nasze wyniki i pozwala tworzyć różne projekty i przypomnienia. Jest absolutnie za darmo… o ile korzystamy z systemu iOS.",[16,46098,46099],{},[32,46100],{"alt":34,"src":46101},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage1.png",[16,46103,46104,46106],{},[224,46105,46093],{},"**:**",[16,46108,46109,46112],{},[224,46110,46111],{},"Co to",": śledź swoją aktywność, kontroluj wydajność i twórz projekty.",[16,46114,46115,46117],{},[224,46116,46039],{}," darmowa",[220,46119,46121],{"id":46120},"harvest",[224,46122,46123],{},"Harvest",[16,46125,46126],{},"Kolejny time tracker, aplikacja jednak bardziej zaawansowana od poprzednika. Tutaj możemy śledzić czas i wydajność całego zespołu, analizować jego wyniki, a także kontrolować wydatki. Urządzenie posiada możliwość synchronizacji z popularnymi aplikacjami.",[16,46128,46129],{},[32,46130],{"alt":34,"src":46131},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F06\u002Fimage5.png",[16,46133,46134],{},"Harvest to aplikacja przeznaczona do obsługi całych firm i przedsiębiorstw, a jej koszt to $10-$12 od podpiętego pracownika w rozliczeniu miesięcznym.",[16,46136,46137],{},[224,46138,46123],{},[16,46140,46141,46143],{},[224,46142,46033],{}," kontroluj pracę (jej czas i koszt) pracowników, analizuj i zarządzaj raportami, optymalizuj koszty.",[16,46145,46146,46148],{},[224,46147,14959],{}," $10-$12\u002Fza pracownika",[12,46150,46152],{"id":46151},"toggl",[224,46153,46154],{},"Toggl",[16,46156,46157],{},"Aplikacja zbliżona do Harvest. Dodatkowo w jej przyborniku znajdziemy interesujące dodatki pomodoro tracker, podział czasu ze względu na pracownika i tworzenie grup zespołów. Jest bardzo rozbudowana, a jej dodatki z powodzeniem mogą eliminować potrzebę korzystania np. ze slacka.",[16,46159,46160,46161,46164],{},"Ze wszystkich wyżej wymienionych aplikacji, ta zdecydowanie przoduje swoim ",[182,46162,12225],{"href":43068,"rel":46163},[349]," i oferowanymi funkcjami. Jej koszt zamyka się w przedziale $9-$20.",[16,46166,46167],{},[224,46168,46154],{},[16,46170,46171,46173],{},[224,46172,46033],{}," Śledź czas i postęp swojego zespołu, korzystaj z wielu ułatwiających pracę dodatków, podnoś efektywność teamu.",[16,46175,46176,46178],{},[224,46177,14959],{}," $9-$20",[12,46180,46182],{"id":46181},"zarządzanie-treścią",[224,46183,46184],{},"Zarządzanie treścią",[16,46186,46187],{},"Pusty kubek po kawie, rozsypane długopisy, których dokumenty nigdy nie przejrzałeś i zdjęcie rodzinne zakryte papierowym opakowaniem po chińszczyźnie na wynos. Tak często wygląda nasze biurko, ale to i tak nic w porównaniu do naszego dysku. Jeśli Ty też wzywasz pogromców duchów do czyszczenia swojego dysku twardego, przemyśl korzystanie aplikacji do zarządzania treścią.",[16,46189,46190],{},"Te sprytne apki pomogą nam ułożyć i udostępniać treści, zapisywać i zapamiętywać przeglądane treści i zarządzać naszymi plikami. Co jest najważniejsze, możemy pracować z naszym zespołem na tych samych plikach i w tym samym zespole. Łatwo i przyjemnie.",[16,46192,46193],{},[224,46194,46195],{},"Google Drive",[16,46197,46198,46200],{},[224,46199,46033],{}," Znana i kochana platforma od ekipy z Mountain View. To nie tylko użyteczna chmura w której udostępniamy i przechowujemy treści. To wspaniały zestaw narzędzi do tworzenia dokumentów, arkuszy kalkulacyjnych i prezentacji. Ponoć kiedyś praca była możliwa bez używania tej aplikacji. Ponoć.",[16,46202,46203,46205],{},[224,46204,14959],{}," do 15 GB za darmo, potem możemy dokupić do 30TB miejsca. Różne pakiety i ceny od $1 do $300",[16,46207,46208],{},[224,46209,46210],{},"Filecamp",[16,46212,46213,46215],{},[224,46214,46033],{}," Aplikacja analogiczna do poprzednika jednak wzbogacona o dodatkowe elementy i przeznaczona dla większych graczy. Layout można dostosować do naszych barw, chmura posiada szerokie zabezpieczenia i nie posiada ograniczeń użytkowników.",[16,46217,46218,46220],{},[224,46219,15410],{},": od $29 do $89",[16,46222,46223],{},[224,46224,46225],{},"Evernote",[16,46227,46228,46230],{},[224,46229,46033],{}," Notatnik na sterydach, notuj, zapisuj przeglądane treści, współpracuj z innymi i przechowuj pliki.",[16,46232,46233,46235],{},[224,46234,15410],{},": od $3 do $10",[16,46237,46238],{},[224,46239,46240],{},"Feedly",[16,46242,46243,46245,46246,46249],{},[224,46244,46033],{}," Bardzo ciekawa aplikacja, zachowuje ",[182,46247,38666],{"href":5156,"rel":46248},[349],", a wbudowane AI ułatwia Ci z dokonywanie researchu.",[16,46251,46252,46254],{},[224,46253,14959],{}," od $6 do $18",[16,46256,46257],{},[224,46258,46259],{},"Pocket",[16,46261,46262,46264,46265,46269],{},[224,46263,46111],{},": Zachowuj treści w szybki sposób. Pocket zapamiętuje dla Ciebie filmy, artykuły, ",[182,46266,46268],{"href":45118,"rel":46267},[349],"blog posty"," i wiele innych. To świetny sposób na zapisywanie treści, na które natrafiliśmy i chcemy nad nimi się skupić później.",[16,46271,46272,46274],{},[224,46273,15410],{},": Darmowa podstawowa wersja, Premium za $5",[16,46276,46277],{},[224,46278,46279],{},"Google Keep",[16,46281,46282,46284],{},[224,46283,46033],{}," Kolejne narzędzie ze stajni Google, darmowe miejsce do zostawiania naszych notatek, zapisywania linków i treści. Automatycznie jest sprzężony z dyskiem Google.",[16,46286,46287,46289],{},[224,46288,15410],{},": Darmowa",[16,46291,46292],{},[224,46293,46294],{},"Blinkist",[16,46296,46297,46299],{},[224,46298,46033],{}," Wszechstronna aplikacja do nauki. Zdobywaj nowe umiejętności dzięki krótkim materiałom. Od konstrukcji łodzi podwodnej po udany związek, wybieraj z 27 kategorii.",[16,46301,46302,46304],{},[224,46303,14959],{}," $7.5-$15 w zależności czy wybieramy miesięczną, czy roczną opłatę.",[16,46306,46307],{},[224,46308,46309],{},"Notion",[16,46311,46312,46314],{},[224,46313,46033],{}," Notion jest… wszystkim. Aplikacja ma ambitny plan bycia jedną aplikacją do wszystkiego, od planowania pracy, po komunikację, szukanie informacji, notowania przechowywania plików, zamawiania pizzy… no może bez tego ostatniego, ale widzicie pewien wzór?",[16,46316,46317,46319],{},[224,46318,14959],{}," Darmowa podstawowa wersja, Premium za $8",[12,46321,46323],{"id":46322},"komunikacja",[224,46324,46325],{},"Komunikacja",[16,46327,46328],{},"Nie zawsze możemy wszyscy razem spotkać się przy kubku gorącej kawy w biurze i opowiedzieć sobie o planach na dzisiejszy dzień pracy. Czasem nieprzewidziane przez nikogo sytuacje doprowadzają do sytuacji, gdzie przez najbliższe dwa miesiące nie zobaczymy tego ekspresu i tych ludzi w odległości bliższej niż dwa metry.",[16,46330,46331],{},"Na szczęście dla nas internet został stworzony, w celach ułatwienia komunikacji, poniższe aplikacje są tego najlepszym przykładem.",[16,46333,46334],{},[224,46335,46336],{},"Hey.space",[16,46338,46339,46341],{},[224,46340,46033],{}," Połączenie Slacka i Trello\u002FAsany (o których już wkrótce) komunikator z jednoczesną koordynacją projektu. Bardzo przyjemnym dodatkiem jest wbudowany kalendarz zespołu.",[16,46343,46344,46346],{},[224,46345,15410],{},": Darmowa wersja podstawowa, premium $5",[16,46348,46349],{},[224,46350,46351],{},"Discord",[16,46353,46354,46356],{},[224,46355,46033],{}," Początkowo platforma do komunikacji dla graczy i streamerów. Dzięki czemu została zaadaptowana przez branżę developerów i IT.",[16,46358,46359,46361],{},[224,46360,14959],{}," Darmowe",[16,46363,46364],{},[224,46365,46366],{},"Stackfield",[16,46368,46369,46371],{},[224,46370,46033],{}," Jeśli inne aplikacje możemy porównać do listonosza rozwożącego listy rowerem, Stackfield rozwoziłby by je pojazdem pancernym. Komunikacja zabezpieczana algorytmami AES i RSA wszystko w standardach RODO i ISO. By zalogować się do aplikacji, musimy posiadać konto użytkownika i specjalny klucz kodujący. Każda informacja kodowana jest w najwyższych standardach SSL. Przeznaczona dla korporacji o zaostrzonych restrykcjach przetwarzania informacji.",[16,46373,46374,46376],{},[224,46375,15410],{},": $39-$49 miesięcznie",[16,46378,46379],{},[224,46380,46381],{},"Slack",[16,46383,46384,46386],{},[224,46385,46033],{}," Tego pana nie trzeba nikomu przedstawiać. Prosty komunikator dla twojego zespołu, niezawodny, prosty i popularny. Zawiera możliwość z synchronizacji z innymi aplikacjami i mnóstwo mniej lub bardziej pomocnych botów.",[16,46388,46389,46391],{},[224,46390,15410],{},": $6.7-$15 miesięcznie",[16,46393,46394],{},[224,46395,46396],{},"Bitrix24",[16,46398,46399,46401],{},[224,46400,46033],{}," Profesjonalne narzędzie do komunikacji i prowadzenia biznesu. Zawiera dodatkowo możliwość tworzenia stron internetowych wraz ze sklepami, administracje, automatyzację marketingu i wiele innych. Oprócz swoich własnych funkcji daje możliwość podpięcia ponad 300 różnych widżetów.",[16,46403,46404,46406],{},[224,46405,14959],{}," Podstawowa wersja jest zupełnie darmowa, kolejne rozszerzenia mogą nas kosztować od $25 do $175.",[16,46408,46409],{},[224,46410,46411],{},"Facebook Workplace",[16,46413,46414,46416,46417,46420],{},[224,46415,46033],{}," Taki ",[182,46418,42115],{"href":42796,"rel":46419},[349]," tylko skupiony wokół twojego projektu lub firmy. Komunikuj się prosto i wygodnie w znanej scenerii bez rozpraszających treści.",[16,46422,46423,46425],{},[224,46424,14959],{}," od $0 do $8 od osoby miesięcznie.",[12,46427,46429],{"id":46428},"task-management",[224,46430,46431],{},"Task management",[16,46433,46434],{},"Nieważne czy planujesz podbój świata swoją aplikacją, czy uczysz się programowania lub dzielisz się obowiązkami ze współlokatorem. Te aplikacje ułatwią Ci każde zadanie.",[16,46436,46437],{},[224,46438,46439],{},"Microsoft To Do",[16,46441,46442,46444],{},[224,46443,46033],{}," Narzędzie serwowane dla miłośników systemów operacyjnych Microsoft. Planowanie dnia i ,,To do list” w prostym wydaniu.",[16,46446,46447,46449],{},[224,46448,15410],{},": Bezpłatna",[16,46451,46452],{},[224,46453,46454],{},"Podio",[16,46456,46457],{},"Co to: Zautomatyzowane narzędzie do zarządzania workflow naszego zespołu. Przydzielanie zadań, podłączony CRM zintegrowany chat- wszystko, co potrzeba do skutecznego zarządzania projektami.",[16,46459,46460,46462],{},[224,46461,14959],{}," od $0 do $24",[16,46464,46465],{},[224,46466,46467],{},"Todoist",[16,46469,46470,46472],{},[224,46471,46033],{}," Organizer czasu pracy, prosta lista zadań, które możemy dzielić na różne kategorie i dzielić z innymi użytkownikami.",[16,46474,46475,46477],{},[224,46476,15410],{},": Podstawowa wersja darmowa, Premium za $3",[16,46479,46480],{},[224,46481,46482],{},"Trello",[16,46484,46485,46487],{},[224,46486,46033],{}," Organizacja projektów dzięki tworzeniu czytelnych tablic i kanw. Znalazła swoich fanów zwłaszcza wśród programistów i deweloperów.",[16,46489,46490,46492],{},[224,46491,14959],{}," Podstawowa wersja za darmo, Premium od $5 do $21 za użytkownika za miesiąc",[16,46494,46495],{},[224,46496,46497],{},"Asana",[16,46499,46500,46502],{},[224,46501,46033],{}," Zlecanie zadań i ich koordynacja w chmurze. Asana to bardzo przyjemny SaaS do pracy projektowej niezależnie od branży.",[16,46504,46505,46507],{},[224,46506,14959],{}," Podstawowa wersja jest za darmo, ceny premium zaczynają się od $10",[16,46509,46510],{},[224,46511,46512],{},"Monday",[16,46514,46515,46517],{},[224,46516,46033],{}," Buduj makra i automatyzuj pracę zdalną Twojego zespołu. Przydatne narzędzie zwłaszcza dla zespołów sprzedażowych.",[16,46519,46520,46522],{},[224,46521,14959],{}," $39 dla małych zespołów.",[16,46524,46525],{},[224,46526,46527],{},"Basecamp",[16,46529,46530,46532],{},[224,46531,46033],{}," Bardzo minimalistyczne i czytelne narzędzie do przeprowadzania projektów. Najbardziej zbliżone narzędzie do zdalnego biura jak tylko jest to możliwe.",[16,46534,46535,46537],{},[224,46536,14959],{}," cena liniowa $99",{"title":34,"searchDepth":190,"depth":190,"links":46539},[46540,46541,46542,46543,46546,46547,46548,46549],{"id":45998,"depth":190,"text":46001},{"id":46010,"depth":190,"text":46013},{"id":46043,"depth":190,"text":46046},{"id":46090,"depth":190,"text":46093,"children":46544},[46545],{"id":46120,"depth":359,"text":46123},{"id":46151,"depth":190,"text":46154},{"id":46181,"depth":190,"text":46184},{"id":46322,"depth":190,"text":46325},{"id":46428,"depth":190,"text":46431},"2020-06-01","Zdradzę wam pewien sekret, tylko nie mówcie, proszę, nikomu! Większość z nas jest zapominalska i chaotyczna, w dodatku część z nas nie potrafi zaplanować dobrze swojej pracy. Czy to coś złego? Mam nad","\u002Fblog\u002Fimages\u002Fnarzedzia-e-commerce-organizacja-pracy.webp",{},"\u002Fblog\u002Fnarzedzia-e-commerce-organizacja-pracy",{"title":45980,"description":46551},"blog\u002Fnarzedzia-e-commerce-organizacja-pracy","_5vtFC9-h4wosAOkHh3dNYZR9EYv8ROyIC31_9WF77A",{"id":46559,"title":46560,"author":377,"body":46561,"category":196,"coverStyle":197,"date":46713,"description":46714,"excerpt":197,"extension":200,"image":46715,"meta":46716,"navigation":203,"path":46717,"readTime":205,"seo":46718,"seoDescription":197,"stem":46719,"__hash__":46720},"blog\u002Fblog\u002Fwriting-goals-jak-je-ustalic.md","Writing goals — jak je ustalić?",{"type":9,"value":46562,"toc":46709},[46563,46566,46570,46573,46602,46605,46637,46640,46644,46652,46673,46676,46706],[16,46564,46565],{},"Każdy sukces zaczyna się ustalania celów. Potwierdzi to każdy sportowiec czy biznesmen. Dzięki wyznaczaniu celu zyskuje się szerszą perspektywę. Pomaga to także ustalić ramy czasowe oraz zaplanować działanie. Cele zwiększają również motywację. Ustalenia celów pomaga także w pisaniu. Jest to niezwykle pomocne by uporządkować strukturę tekstu i czas pisania. Czym się kierować podczas wyznaczania takich celów?",[12,46567,46569],{"id":46568},"jak-ustalić-spójne-i-osiągalne-cele","Jak ustalić spójne i osiągalne cele?",[16,46571,46572],{},"Każdy tekst powinieneś rozpocząć od zastanowienia się jaki powinien być twój tekst by spełnij swoje cele. Poniżej prezentujemy kilka przykładowych celów, którymi możesz się zainspirować rozpoczynając pracę nad tekstem. Jak pewnie zauważysz są one dość oczywiste, jednak bardzo często autorzy tekstów zapominają o tych najprostszych aspektach. ",[678,46574,46575,46582,46589,46596],{},[54,46576,46577,46578,46581],{},"Tekst musi być ",[224,46579,46580],{},"zrozumiały dla czytelnika",", jeśli ma spełniać swoją rolę. Pamiętaj, że odbiorca czyta Twój tekst, aby się czegoś dowiedzieć; poszerzyć horyzonty czy znaleźć odpowiedzi na nurtujące go pytania. Pisząc tekst pamiętaj, aby był on napisany zrozumiałym językiem bez nadużywania specjalistycznego słownictwa, tak by odbiorca bez zbędnego szukania znalazł to, czego szukał. Używaj głównie strony czynnej. Czasami ciężko zrozumieć sens długiego zdania jeśli jest w stronie biernej. ",[54,46583,46584,46585,46588],{},"Każdy Twój tekst powinien wnosić jakąś dawkę wiedzy. Tworząc go staraj się być ",[224,46586,46587],{},"przewodnikiem dla czytelnika",". Komunikuj się z nim a nie komunikuj mu konkretne treści. Wybieraj je mądrze, tak aby jak najbardziej wyczerpać temat. Nie powielaj treści z innych stron, staraj się zaskoczyć czytelnika czymś nowym, odkrywczym. Omów dokładnie każdy aspekt. ",[54,46590,46591,46592,46595],{},"Pamiętaj, że piszesz dla ludzi a nie dla samej idei pisania. To oni poświęcają czas na przeczytania twojego tekstu w nadziei na dawkę wiedzy. Z szacunku do nich, powinieneś tworzyć teksty, które coś wnoszą, ",[224,46593,46594],{},"są wartościowe"," dla czytelnika i przede wszystkim są zgodne z tytułem. Nic tak nie denerwuje odbiorcę jak clickbait’owy tytuł i treść dotycząca zupełnie innego zagadnienia. Upewnij się, że robiąc dygresję nie uciekłeś za bardzo od głównego tematu. ",[54,46597,46598,46601],{},[224,46599,46600],{},"Bądź szczery",". Jeżeli powołujesz się na dane statystyczne, podlinkuj stronę z której masz te informacje. Nie naginaj rzeczywistości na potrzeby tekstu. Jeżeli czytelnik skonfrontuje Twój tekst z kilkoma innymi, bardzo łatwo dojdzie do prawdziwych danych a Ty stracisz jego zaufanie. Należy dodawać źródła wszelkich danych statystycznych, wykresów czy przepisów prawnych. To podnosi wiarygodność tekstu i pokazuje Twój profesjonalizm. ",[16,46603,46604],{},"Pamiętaj, że każdy cel, który chcesz osiągnąć łatwiej jest ustalić według metody SMART. Także te odnoszące się do pisania. Dla przypomnienia:",[51,46606,46607,46613,46619,46625,46631],{},[54,46608,46609,46612],{},[224,46610,46611],{},"S"," – Specific – Konkretny cel, dobrze opisany. Nie możesz mieć problemów ze zrozumieniem własnego celu.",[54,46614,46615,46618],{},[224,46616,46617],{},"M"," – Measurable – Powinno dać się sprawdzić czy cel został zrealizowany lub w jakim stopniu został zrealizowany.",[54,46620,46621,46624],{},[224,46622,46623],{},"A"," – Achievable – Mierz siły na zamiary. Cel musi być osiągalny.",[54,46626,46627,46630],{},[224,46628,46629],{},"R"," – Relevant – Cel powinien być znaczący, istotny.",[54,46632,46633,46636],{},[224,46634,46635],{},"T"," – Timely  – Cel należy osadzić w ramy czasowe. Jak długo zajmie Ci jego realizacja?",[16,46638,46639],{},"Jest to dobrze znana metoda, która sprawdza się nie tylko w codzinnym życiu, ale będzi pomocna takze przy ustalaniu writting goals,  ",[12,46641,46643],{"id":46642},"jak-osiągnąć-postawione-cele","Jak osiągnąć postawione cele?  ",[16,46645,46646,46647,46651],{},"Już wiesz jak ustalić cele przed ",[182,46648,46650],{"href":41948,"rel":46649},[349],"pisaniem tekstu",". Równie ważne pytanie brzmi: jak je osiągnąć? Zanim opublikujesz powinieneś upewnić się, że cele, które sobie ustaliłeś zostały osiągnięte. Oto kilka porad jak napisać tekst, który je spełni. ",[678,46653,46654,46657,46665],{},[54,46655,46656],{},"Zaplanuj etapy tworzenia tekstu. Stwórz sobie plan według, którego będziesz działał. Pamiętaj, aby każdy etap był możliwy do wykonania – nie zakładaj pracy do późnych godzin ani pracy w nocy. Właśnie po to tworzysz sobie plan działania – aby napisać dobry tekst i nie zarywać nocy. Ważne by uwzględnić w planie, że nie zawsze wszystko idzie po Twojej myśli. Czasem zawiesi Ci się komputer, internet Cię zawiedzie albo masz gorszy dzień i pisanie idzie Ci wolniej. Dlatego Twój plan nie może być zbyt restrykcyjny. ",[54,46658,46659,46660,46664],{},"Zacznij od dobrego ",[182,46661,46663],{"href":5544,"rel":46662},[349],"researchu."," Przed napisaniem pierwszego akapitu, zorientuj się o czym pisze się w podobnych artykułach, przejrzyj ich źródła – może znajdziesz tam wartościowe informacje. To także pozwoli Ci zaplanować logiczną i zwięzłą strukturę. ",[54,46666,46667,46668,46672],{},"Używaj narzędzi, które mogą Ci pomóc. Życie trzeba sobie ułatwiać. Także w pracy. Obecnie mamy dostępnych wiele wtyczek do przeglądarek czy narzędzi, które możesz pobrać na swój komputer, dzięki którym pisanie stanie się o wiele szybsze. Zaczynając od tych które wyłapią literówki (nie tylko w języku polskim), kończąc na tych, które pomogą Ci napisać tekst pod wytyczne ",[182,46669,5880],{"href":46670,"rel":46671},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fmateusz-muryjas-wywiad-przed-seo-barcamp\u002F",[349],". Naprawdę warto je znać. Bardzo usprawniają pracę nad tekstem.",[16,46674,46675],{},"Kiedy już stworzysz tekst warto jeszcze raz upewnić się, że jest on taki jaki zakładałeś. Po napisaniu tekstu sprawdź czy jest on:",[51,46677,46678,46689,46695],{},[54,46679,46680,46683,46684,46688],{},[224,46681,46682],{},"przejrzysty"," – zwróć uwagę na strukturę, jest to kluczowy aspekt. To bardzo ważne by tekst był ",[182,46685,46687],{"href":42979,"rel":46686},[349],"przyjazny dla oka odbiorcy",". Przejrzyj wszystkie akapity, zwróć uwagę na nagłówki i punktory. Wszystko musi być dopracowane, tak aby tekst był czytelny. ",[54,46690,46691,46694],{},[224,46692,46693],{},"użyteczny"," – zadaj sobie pytanie jaki był temat i czy go wyczerpałeś. Pomyśl jakie pytania mogą zadawać sobie ludzie, szukający informacji odnośnie konkretnego zagadnienia i sprawdź czy na nie odpowiedziałeś. Upewnij się, że poruszyłeś najważniejsze aspekty danego tematu. ",[54,46696,46697,46700,46701,46705],{},[224,46698,46699],{},"w dobrym tonie"," – powinieneś skupić się na tonie w jakim tekst jest napisany. Czy jest on przyjazny dla odbiorcy ",[182,46702,46704],{"href":37532,"rel":46703},[349],"tekst","? Czy po przeczytaniu nie poczuje się źle, że tego nie wiedział? Czy nie wywyższasz się jako autor, udowadniając, że masz większą wiedzę niż Twój czytelnik? Jeśli odpowiedziałeś na wszystkie pytania negatywnie, dobrze dla Ciebie. Tekst jest napisany w przyjaznym dla czytelnika tonie.  ",[16,46707,46708],{},"Jak widzisz ustalanie writing goals nie jest wcale takie trudne. Wystarczy wiedzieć od czego zacząć. Warto dodać, że każdy tekst rządzi się swoimi prawami. W zależności od jego długości czy branży której dotyczy, określanie celów może się nieco różnić. Aby dobrze ustalić cele, powinieneś stać się na chwilę odbiorcą i zastanowić się czego oczekiwałbyś od tekstu na dany temat.",{"title":34,"searchDepth":190,"depth":190,"links":46710},[46711,46712],{"id":46568,"depth":190,"text":46569},{"id":46642,"depth":190,"text":46643},"2020-05-30","Każdy sukces zaczyna się ustalania celów. Potwierdzi to każdy sportowiec czy biznesmen. Dzięki wyznaczaniu celu zyskuje się szerszą perspektywę. Pomaga to także ustalić ramy czasowe oraz zaplanować dz","\u002Fblog\u002Fimages\u002Fwriting-goals-jak-je-ustalic.webp",{},"\u002Fblog\u002Fwriting-goals-jak-je-ustalic",{"title":46560,"description":46714},"blog\u002Fwriting-goals-jak-je-ustalic","HghCbyugXc3r1YZVqBV3b_Z2MpHWj_-FBT5Ko0BjaiE",{"id":46722,"title":46723,"author":377,"body":46724,"category":5063,"coverStyle":197,"date":47018,"description":47019,"excerpt":197,"extension":200,"image":47020,"meta":47021,"navigation":203,"path":47022,"readTime":14147,"seo":47023,"seoDescription":197,"stem":47024,"__hash__":47025},"blog\u002Fblog\u002Fjakosc-a-ilosc-jak-dobierac-i-weryfikowac-linki.md","Jakość a ilość: jak dobie­rać i wery­fi­ko­wać linki?",{"type":9,"value":46725,"toc":47002},[46726,46735,46738,46742,46745,46748,46756,46761,46765,46778,46781,46784,46787,46791,46794,46799,46802,46805,46816,46819,46823,46831,46836,46839,46842,46846,46849,46854,46857,46860,46863,46868,46871,46874,46878,46881,46886,46889,46892,46921,46924,46927,46931,46934,46938,46941,46944,46947,46952,46956,46959,46962,46966,46969,46972,46975,46979,46982,46985,46989,46992,46995,46999],[16,46727,46728],{},[224,46729,46730,46734],{},[182,46731,10620],{"href":46732,"rel":46733},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F7-problemow-z-link-buildingiem-ktore-rozwiazuje-linkhouse\u002F",[349]," od zawsze miały wiel­kie zna­cze­nie w pozy­cjo­no­wa­niu. Zarówno testy, jak i oso­bi­ste doświad­cze­nia spe­cja­li­stów SEO wyka­zały, że liczba lin­ków bez­po­śred­nio wpływa na pozy­cję witryny w wyszu­ki­warce Google. Z dru­giej jed­nak strony sły­szy się, że mimo solid­nego pod­lin­ko­wa­nia, widocz­ność witryny nie wzra­sta, a cza­sem nawet maleje. Jak więc dobie­rać linki, by przy­nio­sły pozy­tywny sku­tek dla SEO?",[16,46736,46737],{},"Kiedy Larry Page i Ser­gey Brin two­rzyli wyszu­ki­warkę Google w latach 90. XX wieku, główną ideą przy­świe­ca­jącą ich pro­jek­towi była ocena war­to­ści danego ser­wisu inter­ne­to­wego na pod­sta­wie jego powią­zań z innymi stro­nami. Zależ­no­ści te okre­ślano na pod­sta­wie tzw. backlin­ków, czyli odno­śni­ków pro­wa­dzą­cych z jed­nej strony do dru­giej. Po upły­wie nie­mal ćwierć wieku od powsta­nia Google, war­tość lin­ków nie stra­ciła na zna­cze­niu. Co wię­cej, stwo­rze­nie war­to­ściowego pro­filu lin­ko­wego wymaga dziś dużo wię­cej wysiłku i wie­dzy, niż miało to miej­sce w począt­ko­wych latach ist­nie­nia wyszu­ki­warki.",[12,46739,46741],{"id":46740},"czy-liczba-linków-nadal-ma-znaczenie","Czy liczba lin­ków na­dal ma zna­cze­nie?",[16,46743,46744],{},"Jesz­cze kilka lat temu, by wyprze­dzić rywali w wyszu­ki­warce, wystar­czyło opu­bli­ko­wać w sieci więk­szą liczbę odno­śni­ków do swo­jej strony niż zro­biła to kon­ku­ren­cja. Nie trudno domy­ślić się, że takie roz­wią­za­nie nie tylko powo­do­wało przy­rost wsze­la­kiego spamu w sieci, ale też zupeł­nie nie przy­świe­cało idei Google, by w pierw­szej kolej­no­ści dostar­czać użyt­kow­ni­kom naj­bar­dziej war­to­ściowych infor­ma­cji. Mani­pu­la­cja pro­fi­lem lin­ko­wym spra­wiała, że na pierw­szych miej­scach w wyszu­ki­warce lądo­wały nie tylko kiep­skie ser­wisy, ale też czę­sto strony zupeł­nie nie­zwią­zane z wpi­sy­waną frazą klu­czową.",[16,46746,46747],{},"Inży­nie­ro­wie Google musieli jakoś temu zara­dzić, dla­tego też w 2012 roku poja­wiła się aktu­ali­za­cja głów­nego algo­rytmu o nazwie Pin­gwin. Przy­świe­cał jej pro­sty cel – zaprze­sta­nie nie­bez­piecz­nego trendu nadmier­nego lin­ko­wa­nia w sieci, w celu mani­pu­lo­wa­nia wyni­kami orga­nicz­nymi w wyszu­ki­warce. W kolej­nych latach algo­rytm był ulep­szany, a wobec stron, u któ­rych wykryto nie­na­tu­ralny pro­fil lin­kowy, sto­so­wano kary. Ser­wisy takie nie tylko zni­kały z pierw­szej, czy dru­giej strony wyni­ków Google, ale wyszu­ki­warka usu­wała je zupeł­nie z indeksu.",[16,46749,46750,46751,46755],{},"Dzi­siaj Google ma czę­sto mniej restryk­cyjny sto­su­nek do niskiej jako­ści ",[182,46752,46754],{"href":37378,"rel":46753},[349],"lin­ków"," – algo­rytmy wyszu­ki­warki igno­rują je w pro­ce­sie oceny ser­wisu, a kary w postaci dzia­łań ręcz­nych mają miej­sce bar­dzo rzadko. Cho­ciaż zdo­by­wa­nia niskiej jako­ści lin­ków nie trzeba się tak oba­wiać, cały wysi­łek z nimi zwią­zany z ich pozy­ska­niem pój­dzie na marne, bowiem wyszu­ki­warka pomi­nie takie odno­śniki, lub też nada im zna­cze­nie ade­kwatne do ich poziomu.",[16,46757,46758],{},[32,46759],{"alt":34,"src":46760},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Flinkbuilding-300x157.png",[12,46762,46764],{"id":46763},"jak-ocenić-czy-warto-publikować-link-w-danym-serwisie","Jak oce­nić, czy warto publi­ko­wać link w danym ser­wi­sie?",[16,46766,46767,46768,46773,46774,284],{},"Pro­ces ",[182,46769,46772],{"href":46770,"rel":46771},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-bez-sciemy\u002F",[349],"link buil­dingu"," wiąże się nie tylko z cza­sem poświę­co­nym na znaj­do­wa­nie stron, na któ­rych można umie­ścić link, ale też czę­sto z kosz­tem zwią­zanym z pracą spe­cja­li­sty SEO, czy też samą ceną publi­ka­cji arty­kułu. W żad­nym z tych przy­pad­ków nie warto mar­no­wać zaso­bów na sła­bej jako­ści odno­śniki – zarówno w tro­sce o swój czas, jak i budżet poświę­cony na ",[182,46775,46777],{"href":27342,"rel":46776},[349],"pozy­cjo­no­wa­nie",[16,46779,46780],{},"Aby oce­nić, czy link opu­bli­ko­wany w danym ser­wi­sie przy­nie­sie wymierne korzy­ści, powin­ni­śmy wziąć pod uwagę kilka czyn­ni­ków. Przede wszyst­kim musimy zadać sobie pyta­nie, czy dany ser­wis jest powią­zany tema­tycz­nie z naszą stroną inter­ne­tową – wtedy lin­ko­wa­nie prze­łoży się na wymierne efekty.",[16,46782,46783],{},"Link do strony restau­ra­cji umiesz­czony na blogu kuli­nar­nym będzie zwy­kle lep­szym wybo­rem niż ten sam odno­śnik opu­bli­ko­wany na por­talu dla miło­śni­ków astro­no­mii. Tema­tyka, choć nie musi odpo­wia­dać bez­po­śred­nio naszej dzia­łal­no­ści, powinna w dużym stop­niu do niej nawią­zy­wać. Trudno zna­leźć powią­za­nie mię­dzy obser­wa­cją ciał nie­bie­skich, a przy­rzą­dza­niem sushi – jeśli my nie jeste­śmy w sta­nie łatwo go wska­zać, algo­rytmy wyszu­ki­warki rów­nież tego nie uczy­nią.",[16,46785,46786],{},"Tema­tyka ser­wisu ma więc ogromne zna­cze­nie, na które powin­ni­śmy zwró­cić uwagę w pierw­szej kolej­no­ści. Im bar­dziej strona sku­piona jest na jed­nym tema­cie, tym więk­szy auto­ry­tet w danej dzie­dzi­nie ma w oczach Google. Wyszu­ki­warka doce­nia pokry­cie tema­tyczne – nie tylko umiesz­cza monotema­tyczne ser­wisy wyżej w natu­ral­nych wyni­kach, ale może też lepiej oce­nić wycho­dzące z niej linki do powią­zanych stron.",[12,46788,46790],{"id":46789},"duże-liczby-czyli-na-co-zwrócić-uwagę-w-link-buildingu","Duże liczby, czyli na co zwró­cić uwagę w link buil­dingu?",[16,46792,46793],{},"Mając przy­go­to­waną już listę poten­cjal­nych ser­wisów, na któ­rych roz­wa­żamy publi­ka­cję linku, powin­ni­śmy dokład­nie prze­ana­li­zo­wać ich para­me­try.",[16,46795,46796],{},[32,46797],{"alt":34,"src":46798},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Flinkhouse.gif",[16,46800,46801],{},"Źródło: Linkhouse.co",[16,46803,46804],{},"Istotne czyn­niki, które powin­ni­śmy wziąć pod uwagę, to:",[51,46806,46807,46810,46813],{},[54,46808,46809],{},"ruch i liczba uni­kal­nych użyt­kow­ni­ków w danym ser­wi­sie na pod­sta­wie danych udo­stęp­nio­nych z Google Ana­ly­tics,",[54,46811,46812],{},"widocz­ność strony w wyszu­ki­warce Google na pod­sta­wie narzę­dzi Senuto lub Sem­storm,",[54,46814,46815],{},"profil lin­kowy domeny na pod­sta­wie narzę­dzi Ahrefs lub Maje­stic.",[16,46817,46818],{},"Wszyst­kie powyż­sze czyn­niki są od sie­bie bez­po­śred­nio zależne – ruch w witry­nie wiąże się czę­sto z widocz­no­ścią ser­wisu w wyszu­ki­warce Google, a ta z kolei zależy w dużej mie­rze od liczby oraz jako­ści lin­ków przy­cho­dzą­cych, kore­lu­ją­cych z para­me­trami TR (Trust Flow) i DR (Domain Rating). Przyj­rzyjmy się każ­demu z nich, by lepiej zro­zu­mieć ich zna­cze­nie w link buil­dingu.",[220,46820,46822],{"id":46821},"ruch-oraz-liczba-użytkowników","Ruch oraz liczba użyt­kow­ni­ków",[16,46824,46825,46826,46830],{},"Czę­sto w ofer­tach publi­ka­cji arty­ku­łów spon­so­ro­wa­nych, a także bez­po­śred­nio w ",[182,46827,46829],{"href":37532,"rel":46828},[349],"Panelu Klienta Lin­kho­use",", udo­stęp­nione są para­me­try zwią­zane z ruchem na stro­nie oraz liczbą uni­kal­nych użyt­kow­ni­ków. Dane te powinny być potwier­dzone przez raport z Google Ana­ly­tics oraz doty­czyć nie­daw­nego okresu czasu. Sta­ty­styki w ciągu roku mogły się zmie­nić, dla­tego warto wery­fi­ko­wać liczby na pod­sta­wie innych miar (widocz­no­ści w Google, zasięgu w mediach spo­łecz­no­ścio­wych).",[16,46832,46833],{},[32,46834],{"alt":34,"src":46835},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fgoogle-analytics.gif",[16,46837,46838],{},"Źródło: Google Analytics",[16,46840,46841],{},"Ruch świad­czy o popu­lar­no­ści danego ser­wisu w sieci. Ist­nieje przy tym szansa, że jego część zosta­nie prze­kie­ro­wana na naszą stronę, jeśli arty­kuł spon­so­ro­wany okaże się inte­re­su­jący dla czy­tel­ni­ków ser­wisu i będzie dostępny na stro­nie głów­nej.",[220,46843,46845],{"id":46844},"widoczność-strony-w-google","Widocz­ność strony w Google",[16,46847,46848],{},"Na widocz­ność ser­wisu w wyszu­ki­warce skła­dają się wszyst­kie frazy, na które ran­kin­guje domena. Warto przede wszyst­kim zwró­cić uwagę na liczbę fraz w TOP 10. To one gene­rują najwię­cej ruchu z wyni­ków orga­nicz­nych. Widocz­ność możemy zba­dać za pomocą narzę­dzi Sem­storm czy Senuto, które po wpi­sa­niu danego adresu URL wygene­rują raport zawie­ra­jący naj­waż­niej­sze dane.",[16,46850,46851],{},[32,46852],{"alt":34,"src":46853},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fsenuto.gif",[16,46855,46856],{},"Źródło: senuto.com",[16,46858,46859],{},"Należy zwery­fi­ko­wać także, jaka część fraz powią­zana jest bez­po­śred­nio z tema­tyką naszej strony inter­ne­to­wej. Na por­ta­lach ogól­no­te­ma­tycz­nych ist­nieje szansa, że ten odse­tek jest bar­dzo mały – widocz­ność może być ogromna, ale słów klu­czo­wych zwią­zanych z naszą tema­tyką będzie nie­wiele.",[16,46861,46862],{},"W pierw­szej kolej­no­ści warto szu­kać wydaw­ców, u któ­rych ist­nieje szansa na rankingowanie arty­ku­łów na zbli­żone z naszym bizne­sem zapy­ta­nia. Może to być źró­dło poten­cjal­nych klien­tów.",[16,46864,46865],{},[32,46866],{"alt":34,"src":46867},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fsemstorm.gif",[16,46869,46870],{},"Źródło: semstorm.com",[16,46872,46873],{},"Inne aspekty, na które warto zwró­cić uwagę przy bada­niu widocz­no­ści to sza­co­wany ruch na stro­nie z wyni­ków orga­nicz­nych. Nie zaszko­dzi porów­nać go ze sta­ty­sty­kami z Google Ana­ly­tics, by stwier­dzić, jaką część ruchu sta­no­wią wej­ścia z SERP. Na wykre­sach widocz­no­ści zauwa­żymy też, jak zmie­niała się ona na prze­strzeni mie­sięcy czy lat. Na tej pod­sta­wie możemy okre­ślić mię­dzy innymi wiek domeny oraz jej roz­wój w ostat­nim cza­sie. Jeśli wykres spada od dłuż­szego czasu, może to ozna­czać, że ser­wis stra­cił na zna­cze­niu w oczach algo­rytmów Google. Mógł zostać wyeks­plo­ato­wany poprzez sys­te­ma­tyczny przy­rost liczby lin­ków wycho­dzą­cych.",[220,46875,46877],{"id":46876},"linki-przychodzące-oraz-liczba-domen-odsyłających","Linki przy­cho­dzące oraz liczba domen odsy­ła­ją­cych",[16,46879,46880],{},"Klu­czo­wym ele­men­tem w link buil­dingu jest pro­fil lin­kowy domeny, na któ­rej pla­nu­jemy umie­ścić nasz odno­śnik. Ponow­nie zna­cze­nie ma tutaj nie tylko liczba, ale też jakość domen pro­mu­ją­cych ser­wis wydawcy. Możemy zwery­fi­ko­wać je, korzy­sta­jąc z roz­bu­do­wa­nych narzę­dzi takich jak Ahrefs.",[16,46882,46883],{},[32,46884],{"alt":34,"src":46885},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fahrefs.gif",[16,46887,46888],{},"Źródło: ahrefs.com",[16,46890,46891],{},"Istot­nych będzie tutaj kilka para­me­trów. Przede wszyst­kim powin­ni­śmy zwery­fi­ko­wać:",[51,46893,46894,46900,46906,46912,46915,46918],{},[54,46895,46896,46899],{},[224,46897,46898],{},"Domain Rating (DR)"," , który pre­zen­tuje siłę danej domeny na pod­sta­wie 100-punk­to­wej skali. Ahrefs porów­nuje tutaj domeny ze swo­jej ogrom­nej bazy danych i kal­ku­luje wynik. Teore­tycz­nie, im więk­szy DR, tym wię­cej „link juice” prze­każe link do naszego ser­wisu.",[54,46901,46902,46905],{},[224,46903,46904],{},"Linki zwrotne"," – prze­ana­li­zujmy tutaj, z jakich pod­stron kie­rują linki do ser­wisu oraz jak pod­lin­ko­wane są kon­kretne adresy URL. Warto też zwró­cić uwagę na przy­rost lin­ków na prze­strzeni lat. Nowe odno­śniki powinny regu­lar­nie się poja­wiać.",[54,46907,46908,46911],{},[224,46909,46910],{},"Odsy­ła­jące domeny"," – para­metr ten przed­sta­wia liczbę domen, na któ­rych znaj­duje się przy­naj­mniej jeden odno­śnik do ana­li­zo­wa­nej strony. Pro­fil lin­kowy powi­nien być jak naj­bar­dziej zdy­wer­sy­fi­ko­wany, poprzez:",[54,46913,46914],{},"tek­sty zako­twi­cze­nia,",[54,46916,46917],{},"różne domeny,",[54,46919,46920],{},"adresy doce­lowe lin­ków (poza stroną główną wska­zane jest, aby kie­ro­wały do naj­waż­niej­szych sek­cji w ser­wi­sie, a nawet poje­dyn­czych publi­ka­cji).",[16,46922,46923],{},"Należy zwró­cić uwagę na ser­wisy, które pomimo ogrom­nej liczby lin­ków przy­cho­dzą­cych, posia­dają bar­dzo mało domen.",[16,46925,46926],{},"Ana­liza pro­filu lin­ko­wego ser­wisu, w któ­rym pla­nu­jemy umie­ścić link, może być pra­co­ch­łonna – warto ją jed­nak wyko­nać, by jak naj­le­piej ope­ro­wać budże­tem na pozy­cjo­no­wa­nie. Trzeba też nadmie­nić, że wyniki pre­zen­to­wane przez Ahrefs nie zawsze w stu pro­cen­tach odpo­wia­dają rze­czy­wi­sto­ści – zda­rza się, że narzę­dzie nie zbie­rze danych o wszyst­kich bac­klin­kach. Bywa też, że domeny lin­ko­wane są z pry­wat­nych stron zaple­czo­wych, które blo­kują skrypty narzę­dzi tego typu. Takich lin­ków ani domen nie zoba­czymy w Ahrefs, mimo że mogą sta­no­wić istotną część pro­filu lin­ko­wego.",[220,46928,46930],{"id":46929},"indeksacja","Indek­sa­cja",[16,46932,46933],{},"W pro­ce­sie wery­fi­ka­cji ser­wisu warto wziąć pod uwagę rów­nież czyn­niki wpły­wa­jące na indek­sa­cję nowych tre­ści. Obec­ność wpisu na stro­nie głów­nej, czy jed­nej z głów­nych kate­go­rii na stro­nie sprawi, że roboty Google tra­fią na nasz arty­kuł szyb­ciej niż mia­łoby to miej­sce w sytu­acji, gdy tekst nie zosta­nie pod­lin­ko­wany z czo­ło­wych pod­stron.",[220,46935,46937],{"id":46936},"user-generated-content","User Gene­ra­ted Con­tent",[16,46939,46940],{},"Tre­ści gene­ro­wane przez użyt­kow­ni­ków mogą sta­no­wić dla wyszu­ki­wa­rek sygnał, że ser­wis jest inte­re­su­jący dla odwie­dza­ją­cych.",[16,46942,46943],{},"Warto zwery­fi­ko­wać, czy na stro­nie poja­wiają się nowe komen­ta­rze, opi­nie lub posty na wewnętrz­nym forum. Jeśli takie znaj­dziemy, sprawdźmy, czy komen­ta­rze są mode­ro­wane, a także czy nie zawie­rają spamu lub niskiej jako­ści tre­ści.",[16,46945,46946],{},"Tre­ści two­rzone przez użyt­kow­ni­ków to rów­nież dodat­kowy con­tent, który może wpły­wać pozy­tyw­nie na widocz­ność strony. Zawiera on rów­nież słowa powią­zane, dzięki temu widocz­ność np. arty­kułu może być lep­sza, niż publi­ka­cji bez więk­szego zain­te­re­so­wa­nia użyt­kow­ni­ków.",[16,46948,46949],{},[32,46950],{"alt":34,"src":46951},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fuser-generated-content-300x200.jpg",[220,46953,46955],{"id":46954},"kod-śledzenia","Kod śle­dze­nia",[16,46957,46958],{},"Część wydaw­ców wyraża zgodę na umiesz­cze­nie kodu śle­dze­nia, dzięki któ­remu moż­liwe będzie spraw­dze­nie liczby odsłon arty­kułu na różnych urządzeniach oraz czas, jaki użyt­kow­nicy spę­dzili na podstro­nie z tek­stem.",[16,46960,46961],{},"Można rów­nież tago­wać linki przy pomocy para­me­trów UTM, dzięki temu zwe­ry­fi­kuje się efekty dzia­łań publi­ka­cji w Google Ana­ly­tics.",[220,46963,46965],{"id":46964},"linkowanie-wewnętrzne-w-serwisie","Lin­ko­wa­nie wewnętrzne w ser­wi­sie",[16,46967,46968],{},"Ser­wis powi­nien posia­dać spójne lin­ko­wa­nie wewnętrzne, a także hie­rar­chię kate­go­rii i archi­wów zbu­do­waną w taki spo­sób, by nie odsy­łać do niskiej jako­ści pod­stron, które np. zawie­rają dwa ode­sła­nia do arty­ku­łów.",[16,46970,46971],{},"Istotny jest rów­nież brak tzw. „sie­rot”, czyli pod­stron ser­wisu, do któ­rych użyt­kow­nicy ani też roboty wyszu­ki­wa­rek nie są w sta­nie dotrzeć poprzez wewnętrzne odno­śniki. Jedy­nym miej­scem, w któ­rym taka pod­strona może być dostępna, jest mapa strony bądź zewnętrzne linki.",[16,46973,46974],{},"Orphan pages są istotne z powodu prze­ło­że­nia na efekty SEO. Wpływ na pozy­cjo­no­wa­nie może być mniej­szy, jeśli nasza publi­ka­cja sta­nie się „sie­rotą” w struk­tu­rze ser­wisu wydawcy.",[220,46976,46978],{"id":46977},"stosunek-linków-wychodzących-do-przychodzących","Sto­su­nek lin­ków wycho­dzą­cych do przy­cho­dzą­cych",[16,46980,46981],{},"Przy każ­dej ofer­cie Lin­kho­use pre­zen­tuje para­metr „Ratio domen IN\u002FOUT”, który wska­zuje sto­su­nek mię­dzy dome­nami lin­ku­ją­cymi do ser­wisu, a dome­nami, do któ­rych lin­kuje strona. Obok współ­czyn­nika Lin­kho­use wyświe­tla rów­nież liczbę domen, z któ­rych został on wyli­czony.",[16,46983,46984],{},"Przy­dat­nym para­metrem będzie rów­nież „Gęstość lin­ków wycho­dzą­cych”, który oddaje rela­cję mię­dzy liczbą pod­stron, a liczbą domen zewnętrz­nych, do któ­rych lin­kuje ser­wis. Para­metr ten łatwo nam wskaże, czy dany por­tal nie jest wyko­rzy­sty­wany głów­nie do publi­ka­cji arty­ku­łów spon­so­ro­wa­nych i tym samym nie został wyeks­plo­ato­wany.",[220,46986,46988],{"id":46987},"obecność-konkurencji-moduł-relinkowania","Obec­ność kon­ku­ren­cji (moduł relin­ko­wa­nia)",[16,46990,46991],{},"Jeśli posia­damy ści­śle okre­śloną kon­ku­ren­cję dla naszego serwisu, możemy wska­zać go w narzę­dziu Relin­ko­wa­nia w Lin­kho­use, a to zwróci nam listę domen, na któ­rych nasi kon­ku­renci umie­ścili już swój link.",[16,46993,46994],{},"Jeśli ser­wis A, B i C posiada odno­śnik w ser­wi­sie D, to warto zasta­no­wić się, czy i my nie powin­ni­śmy wyku­pić tam publi­ka­cji arty­kułu spon­so­ro­wa­nego. W ten spo­sób możemy zdo­być linki z miejsc, w któ­rych lin­ko­wali się nasi bizne­sowi rywale. Moduł ten może uła­twić pod­ję­cie decy­zji odno­śnie wyboru wydawcy.",[12,46996,46998],{"id":46997},"link-linkowi-nierówny","Link lin­kowi nie­równy",[16,47000,47001],{},"W oce­nie, czy warto inwe­sto­wać w dany link, należy wziąć pod uwagę kilka para­me­trów, pomoc­nych w okre­śle­niu kon­dy­cji domeny, na któ­rej ma zostać on umiesz­czony. Ana­li­zu­jąc tema­tykę ser­wisu, ruch na stro­nie, widocz­ność w Google oraz pro­fil lin­kowy, możemy stwier­dzić, czy odno­śnik z danego ser­wisu pomoże nam w pozy­cjo­no­wa­niu. Dużą rolę ode­gra tu na pewno doświad­cze­nie – na bazie obser­wa­cji efek­tów z prze­szło­ści łatwiej nam będzie dobrać linki. Należy przy tym pamię­tać, że tema­tyka i jakość lin­ków ma ogromne zna­cze­nie. Google regu­lar­nie aktu­ali­zuje swoje algo­rytmy – obok Pin­gwina, poja­wiały się też inne upda­te’y, które pośred­nio doty­czyły odno­śni­ków zewnętrz­nych. Aby nie nara­żać się na nie­po­trzebne nie­spo­dzianki ze strony algo­rytmu, warto skru­pu­lat­nie dobie­rać linki.",{"title":34,"searchDepth":190,"depth":190,"links":47003},[47004,47005,47006,47017],{"id":46740,"depth":190,"text":46741},{"id":46763,"depth":190,"text":46764},{"id":46789,"depth":190,"text":46790,"children":47007},[47008,47009,47010,47011,47012,47013,47014,47015,47016],{"id":46821,"depth":359,"text":46822},{"id":46844,"depth":359,"text":46845},{"id":46876,"depth":359,"text":46877},{"id":46929,"depth":359,"text":46930},{"id":46936,"depth":359,"text":46937},{"id":46954,"depth":359,"text":46955},{"id":46964,"depth":359,"text":46965},{"id":46977,"depth":359,"text":46978},{"id":46987,"depth":359,"text":46988},{"id":46997,"depth":190,"text":46998},"2020-05-28","Linki zewnętrzne od zawsze miały wiel­kie zna­cze­nie w pozy­cjo­no­wa­niu. Zarówno testy, jak i oso­bi­ste doświad­cze­nia spe­cja­li­stów SEO wyka­zały, że liczba lin­ków bez­po­śred­nio wpływa na p","\u002Fblog\u002Fimages\u002Fjakosc-a-ilosc-jak-dobierac-i-weryfikowac-linki.webp",{},"\u002Fblog\u002Fjakosc-a-ilosc-jak-dobierac-i-weryfikowac-linki",{"title":46723,"description":47019},"blog\u002Fjakosc-a-ilosc-jak-dobierac-i-weryfikowac-linki","1Q_sWHGox8e8AkVTOt4xJYJ1taDfCRGsHnpXmMqHaIo",{"id":47027,"title":47028,"author":377,"body":47029,"category":5880,"coverStyle":197,"date":47274,"description":47275,"excerpt":197,"extension":200,"image":47276,"meta":47277,"navigation":203,"path":47278,"readTime":6251,"seo":47279,"seoDescription":197,"stem":47280,"__hash__":47281},"blog\u002Fblog\u002Fjak-optymalizowac-tresci-pod-google.md","Jak optymalizować treści pod Google?",{"type":9,"value":47030,"toc":47261},[47031,47040,47047,47051,47062,47070,47074,47082,47117,47120,47128,47132,47135,47139,47146,47150,47153,47157,47165,47168,47172,47181,47185,47188,47191,47236,47240,47243,47245,47247],[16,47032,47033,47034,47039],{},"Obecność w wynikach wyszukiwania Google może stanowić o być albo nie być dla każdego e-biznesu. Co o niej decyduje? Wśród głównych kategorii czynników w mojej opinii wymienić należy: ",[182,47035,47038],{"href":47036,"rel":47037},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fmoc-domeny-w-link-buildingu\u002F",[349],"popularność domeny",", optymalizację techniczną serwisu oraz optymalizację treści prezentowanych na stronach serwisu i to właśnie ostatnią z nich postaram się przybliżyć.",[16,47041,47042,47043,47046],{},"W dużym skrócie: roboty wyszukiwarki Google crawlując (",[949,47044,47045],{},"skanując",") stronę WWW m.in. analizują jej treść i na tej podstawie starają się następnie dopasować ją do zapytań wpisywanych w wyszukiwarce. Aby robot wyszukiwarki Google poprawnie i po naszej myśli interpretował nasze strony powinniśmy zadbać w pierwszej kolejności o optymalizację następujących elementów:",[12,47048,47050],{"id":47049},"optymalny-tytuł-strony","Optymalny tytuł strony",[16,47052,47053,47054,47057,47058,47061],{},"Tytuł strony w znacznikach ",[47055,47056],"title",{}," – to specjalny element HTML, który odpowiada za tytuł dokumentu, wyświetlany jest na pasku tytułu przeglądarki lub w zakładce\u002Fkarcie strony. W aspekcie ",[182,47059,5880],{"href":9215,"rel":47060},[349]," bardzo istotny ze względu m.in. na dwa fakty:",[51,47063,47064,47067],{},[54,47065,47066],{},"wyświetla się w wynikach wyszukiwania Google,",[54,47068,47069],{},"obecność słowa kluczowego w tytule wpływa na pozycję strony w wynikach.",[220,47071,47073],{"id":47072},"jak-budować-poprawne-i-optymalne-tytuły-seo","Jak budować poprawne i optymalne tytuły SEO?",[16,47075,47076,47077,47081],{},"Zakładam, że każdy pozycjoner czy ",[182,47078,47080],{"href":43712,"rel":47079},[349],"specjalista SEO"," ma swoje nawyki i zwyczaje, w oparciu o które buduje tytuły stron, a dodatkowo zależą one również mocno od branży i wielkości serwisu, dlatego nie da się stworzyć jedno uniwersalnego przepisu na optymalny tytuł SEO. Mimo to, można wyróżnić podstawowe zalecenia i rady, których należy trzymać się przy budowie tytułów stron:",[51,47083,47084,47087,47093,47096,47099,47102],{},[54,47085,47086],{},"tytuł strony powinien być unikalny w skali serwisu,",[54,47088,47089,47090,47092],{},"tytuł nie powinien zawierać listy słów kluczowych, np.",[269,47091],{},"\nSłowa kluczowe1, słowo kluczowe2, słowo kluczowe3, słowo kluczowe4 – XYZ,",[54,47094,47095],{},"Google wyświetla ok. 60 znaków w tytule strony w wynikach (max. 600 px szerokości) – jeżeli Twój tytuł będzie dłuższy, Google skróci go i wyświetli na końcu trzykropek,",[54,47097,47098],{},"słowa kluczowe powinny znajdować się jak najbliżej początku tytułu,",[54,47100,47101],{},"tytuł powinien odzwierciedlać treść właściwą strony, którą reprezentuje,",[54,47103,47104,47105,47107,47108,47110,47111,47113,47114,47116],{},"przyjęło się, że tytuł powinien mieć budowę zbliżoną do poniższej:",[269,47106],{},"Przykładowo:",[269,47109],{},"Buty damskie, stylowe obuwie dla kobiet | eobuwie.pl",[269,47112],{},"\nJak optymalizować treści pod Google? – Blog Marketingowy Linkhouse",[269,47115],{},"Jeżeli nasze podstrony nie zawierają jednoznacznego schematu z dodanym brandem na końcu artykułu (a czasami nawet gdy zawierają), Google może we własnym zakresie wyświetlić zmodyfikowany tytuł, zawierający na końcu nazwę naszej domeny.",[16,47118,47119],{},"W mojej opinii:",[51,47121,47122,47125],{},[54,47123,47124],{},"tytuł strony powinien zawierać najtrudniejsze ze słów kluczowych, które wybraliśmy dla strony, którą ma reprezentować,",[54,47126,47127],{},"w niektórych przypadkach można, a nawet warto przekraczać limit znaków w tytule, mimo, że nie zostaną wyświetlone w wynikach, zostaną uwzględnione przy ustalaniu pozycji.",[12,47129,47131],{"id":47130},"treść-właściwa-strony","Treść właściwa strony",[16,47133,47134],{},"Treść prezentowana na konkretnej stronie, pomijając elementy, które są powtarzalne na większej liczbie stron w serwisie (jak nagłówek, nawigacja, stopka, panel boczny itd.). Mogą to być informacje o produkcie, jego opis, nagłówki, opinie i zdjęcia na karcie produktowej, w przypadku kategorii w sklepie online będzie to opis kategorii, w przypadku wpisu blogowego, treść wpisu, zdjęcia, przypisy czy komentarze. Wiemy już co mamy optymalizować, zatem jak zabrać się za optymalizację?",[220,47136,47138],{"id":47137},"unikalność-treści-w-skali-serwisu","Unikalność treści w skali serwisu",[16,47140,47141,47142,47145],{},"Konkretna ",[182,47143,42399],{"href":42924,"rel":47144},[349]," powinna być dostępna tylko pod jednym adresem URL w obrębie Twojej domeny. Możesz cytować fragment lub wyświetlać przypis artykułu, ale upewnij się, że nie jest on wyświetlany na różnych podstronach w Twoim serwisie. Dodatkowo staraj się uważać na kanibalizację – nie twórz wielu stron o tym samym lub zbliżonym temacie. W przypadku, gdy z jakiegoś powodu wyświetlasz tę samą treść pod różnymi adresami i nie możesz tego uniknąć, koniecznie wskaż w tagu kanonicznym oryginalny i właściwy adres.",[220,47147,47149],{"id":47148},"długość-treści-vs-wyczerpanie-tematu","Długość treści vs. wyczerpanie tematu",[16,47151,47152],{},"Nie ma co ukrywać faktu, że wyszukiwarka Google lubi długie treści, często wyświetlając w wynikach mało merytoryczną, ale długą “papkę”, zamiast krótszych i treściwszych materiałów. Jednak z każdym kolejnym rokiem, wyszukiwarka jest dopracowywana, a oprócz czynników “on-site”, duży wpływ na pozycję zyskują czynniki powiązane z zachowaniem i odbiorem treści przez użytkowników – zatem serwując użytkownikom jedynie mało merytoryczną treść możesz dość szybko pożegnać się z pierwszą stroną wyników. Oprócz długości treści, ważne jest również możliwie maksymalne wyczerpanie tematu, który porusza nasza strona oraz pokrycie słów kluczowych, które danemu tematowi odpowiadają. Jeżeli po przeanalizowaniu swojej treści, wiesz, że jesteś w stanie dostarczyć użytkownikowi więcej merytorycznych informacji na dany temat – zrób to.",[220,47154,47156],{"id":47155},"aktualizuj-treść","Aktualizuj treść",[16,47158,47159,47160,47164],{},"Otaczający nas świat i technologie zmieniają się bardzo szybko, zadbaj aby prezentowane przez Ciebie ",[182,47161,47163],{"href":42397,"rel":47162},[349],"treści były aktualne"," i przynosiły realną wartość teraźniejszym czytelnikom. Nawet jeżeli temat nie uległ przedawnieniu i treści prezentowane na stronie są wciąż aktualne, zadbaj by data publikacji nie była “zbyt stara”, gdyż Google często wyświetla przy wyniku w SERP, a poza nielicznymi przypadkami, data sprzed kilku lat może zniechęcić użytkownika do odwiedzenia strony.",[16,47166,47167],{},"W aspekcie aktualizacji treści zauważyłem w branży dwie odmienne ścieżki, jedni zalecają pisanie i tworzenie nowych stron gdy opisywany temat mocno się zmieni, dodatkowo umieszczając do nowej strony linki w starych artykułach, które dotyczyły tego tematu. Drugim popularnym zaleceniem jest rozbudowywanie i aktualizowanie jednej podstrony, unikając tworzenia wielu podstron w serwisie, które mogłyby odpowiadać z te same słowa kluczowe. W mojej opinii każda z nich znajdzie zastosowanie w różnego rodzaju serwisach, istotne jest aby postępować świadomie i konsekwentnie.",[220,47169,47171],{"id":47170},"nasyć-treść-słowami-kluczowymi","Nasyć treść słowami kluczowymi",[16,47173,47174,47175,47180],{},"Długa, merytoryczna, unikalna a nawet wyczerpująca temat treść może okazać się niewystarczająca aby osiągnąć widoczność na pierwszy stronach Google, jeżeli nie zawiera słów kluczowych, na których Ci zależy. Samemu wyborowi słów kluczowych należałoby poświęcić osobny artykuł (być może znajdziesz go w najbliższym czasie na moim ",[182,47176,47179],{"href":47177,"rel":47178},"https:\u002F\u002Fzeid.pl\u002Fblog\u002F",[349],"blogu seo","), zakładając, że już wiesz na jakie słowa chcesz pozycjonować konkretną stronę upewnij się, że znajdują się one w treści przynajmniej kilkukrotnie. Do określenia konkretnej liczby potrzebnych wystąpień możesz przeanalizować strony konkurencji już rankujące w wyszukiwarce, wykorzystując takie narzędzia jak bezpłatny Seoquake (wtyczka do przeglądarki) lub bardziej rozbudowane płatne narzędzie do szybkiej analizy konkurencji pod kątem treści jak Surfer.",[12,47182,47184],{"id":47183},"optymalizacja-struktury-nagłówków-w-treści","Optymalizacja struktury nagłówków w treści",[16,47186,47187],{},"Optymalizując treść nie należy zapominać o optymalizacji nagłówków (tagi ",[3892,47189,47190],{"id":34},"-",[47192,47193,47195,47196,47199,47206,47212,47215,47218,47221,47224,47227,47230,47233],"h6",{"id":47194},"w-html-które-służą-do-wyróżnienia-treści-krótkiego-opisaniazainicjowania-akapitu-który-poprzedzają-czy-też-do-wyróżnienia-nazwy-usługiproduktu-który-reprezentuje-stronapoziomów-nagłówków-przewidziano-w-języku-html-aż-sześć-h1-h2-h3-h4-h5-h6im-wyższy-poziom-nagłówka-tym-niższa-jego-istotność-zatem-nagłówek-h1-jest-najistotniejszym-nagłówkiem-na-stronie-jeżeli-nie-stosujesz-wielu-sekcji-zgodnie-z-językiem-html5-to-na-stronie-powinien-znajdować-się-tylko-jeden-nagłówek-h1-dodatkowo-kolejne-nagłówki-należy-stosować-zgodnie-z-hierarchią-tj-h3-możemy-zastosować-jeżeli-wcześniej-zastosowaliśmy-h2-najczęściej-w-małych-serwisach-stosuje-się-nagłówki-do-trzeciego-poziomu-jeżeli-jednak-optymalizujesz-mocno-rozbudowany-serwis-nie-ma-przeciwwskazań-by-wykorzystać-je-wszystkie-przykładowa-poprawna-strukturah1-jak-optymalizować-treści-pod-googleh2-optymalny-tytuł-stronyh3-jak-budować-poprawne-i-optymalne-tytuły-seoh2-treść-właściwa-stronyh3-unikalność-treści-w-skali-serwisuh3-długość-treści-vs-wyczerpanie-tematuh3-aktualizuj-treścih2-optymalizacja-struktury-nagłówków-w-treściistotna-jest-jednak-nie-tylko-poprawna-struktura-umieszczanych-na-stronie-nagłówków-ale-także-ich-treść-którą-powinniśmy-starać-się-nasycić-słowami-kluczowymi-aby-nagłówki-stanowiły-wartość-zarówno-dla-użytkowników-jak-i-wpływały-na-odbiór-treści-przez-roboty-google-po-naszej-myśli"," w HTML), które służą do wyróżnienia treści, krótkiego opisania\u002Fzainicjowania akapitu, który poprzedzają, czy też do wyróżnienia nazwy usługi\u002Fproduktu, który reprezentuje strona.",[16,47197,47198],{},"Poziomów nagłówków przewidziano w języku HTML aż sześć: h1, h2, h3, h4, h5, h6.",[16,47200,47201,47202,47205],{},"Im wyższy poziom nagłówka tym niższa jego istotność. Zatem nagłówek H1 jest najistotniejszym nagłówkiem na stronie, jeżeli nie stosujesz wielu sekcji zgodnie z językiem HTML5, to na stronie powinien znajdować się ",[224,47203,47204],{},"tylko jeden nagłówek H1",". Dodatkowo kolejne nagłówki należy stosować zgodnie z hierarchią tj. H3 możemy zastosować, jeżeli wcześniej zastosowaliśmy H2. Najczęściej w małych serwisach stosuje się nagłówki do trzeciego poziomu, jeżeli jednak optymalizujesz mocno rozbudowany serwis nie ma przeciwwskazań by wykorzystać je wszystkie. Przykładowa poprawna struktura:",[16,47207,47208,47209,47211],{},"H1: Jak optymalizować treści pod Google?",[269,47210],{},"\nH2: Optymalny tytuł strony",[16,47213,47214],{},"H3: Jak budować poprawne i optymalne tytuły SEO?",[16,47216,47217],{},"H2: Treść właściwa strony",[16,47219,47220],{},"H3: Unikalność treści w skali serwisu",[16,47222,47223],{},"H3: Długość treści vs. wyczerpanie tematu",[16,47225,47226],{},"H3: Aktualizuj treści",[16,47228,47229],{},"H2: Optymalizacja struktury nagłówków w treści",[16,47231,47232],{},"….",[16,47234,47235],{},"Istotna jest jednak nie tylko poprawna struktura umieszczanych na stronie nagłówków, ale także ich treść, którą powinniśmy starać się nasycić słowami kluczowymi, aby nagłówki stanowiły wartość zarówno dla użytkowników, jak i wpływały na odbiór treści przez roboty Google po naszej myśli.",[12,47237,47239],{"id":47238},"opakuj-treść-w-dane-strukturalne","Opakuj treść w dane strukturalne",[16,47241,47242],{},"Dzięki wykorzystaniu danych strukturalnych możesz uatrakcyjnić wygląd wyniku Twojej strony w wyszukiwarce Google, a nawet ułatwić wskoczenie nad inne wyniki wyszukiwania bezpośrednio do direct answer. Czym są dane strukturalne? Są to dane zamieszczone na stronie internetowej dostosowane do konkretnego systemu informacji, który umożliwia łatwiejsze ich przetwarzanie przez roboty wyszukiwarek (od tego roku najlepiej dostosowywać dane do systemu schema.org, ponieważ od kwietnia system Data Vocabulary przestał być wspierany). Dane najlepiej umieszczać w formacie JSON-LD. Dane strukturalne niewątpliwie są elementem “must be” w sklepach e-commerce, ale również w przypadku innych serwisów, podstawami są schematy Breadcrumbs czy Organization, w niektórych branżach sprawdzą się schematy video, wydarzeń czy przepisów, w przypadku bloga warto rozważyć takie schematy jak HowTo czy FAQ, które pozwoli na rozszerzenie naszego wyniku w Google.",[16,47244,44269],{},[16,47246,30569],{},[16,47248,47249,47250,47255,47256,284],{},"Senior SEO Specialist w krakowskiej ",[182,47251,47254],{"href":47252,"rel":47253},"https:\u002F\u002Fwww.devagroup.pl",[349],"agencji DevaGroup",". Odpowiedzialny jestem za kompleksowe prowadzenie kampanii SEO, audytowanie stron i optymalizację sklepów e-commerce. Od niedawna tworzę bloga z poradami SEO na ",[182,47257,47260],{"href":47258,"rel":47259},"https:\u002F\u002Fzeid.pl",[349],"Zeid.pl",{"title":34,"searchDepth":190,"depth":190,"links":47262},[47263,47266,47272,47273],{"id":47049,"depth":190,"text":47050,"children":47264},[47265],{"id":47072,"depth":359,"text":47073},{"id":47130,"depth":190,"text":47131,"children":47267},[47268,47269,47270,47271],{"id":47137,"depth":359,"text":47138},{"id":47148,"depth":359,"text":47149},{"id":47155,"depth":359,"text":47156},{"id":47170,"depth":359,"text":47171},{"id":47183,"depth":190,"text":47184},{"id":47238,"depth":190,"text":47239},"2020-05-22","Obecność w wynikach wyszukiwania Google może stanowić o być albo nie być dla każdego e-biznesu. Co o niej decyduje? Wśród głównych kategorii czynników w mojej opinii wymienić należy: popularność domen","\u002Fblog\u002Fimages\u002Fjak-optymalizowac-tresci-pod-google.webp",{},"\u002Fblog\u002Fjak-optymalizowac-tresci-pod-google",{"title":47028,"description":47275},"blog\u002Fjak-optymalizowac-tresci-pod-google","Hu4JHrDsVBIwG3viv_4jFffgwUfW0IJJxvjQrQC5J7w",{"id":47283,"title":47284,"author":377,"body":47285,"category":5880,"coverStyle":197,"date":47586,"description":47587,"excerpt":197,"extension":200,"image":47588,"meta":47589,"navigation":203,"path":47590,"readTime":6251,"seo":47591,"seoDescription":197,"stem":47592,"__hash__":47593},"blog\u002Fblog\u002Fjak-wybrac-agencje-seo.md","Jak wybrać agencję SEO – 8 przydatnych porad",{"type":9,"value":47286,"toc":47573},[47287,47294,47301,47305,47308,47313,47322,47325,47351,47359,47363,47369,47372,47386,47394,47398,47405,47408,47412,47423,47426,47437,47444,47448,47454,47464,47468,47475,47482,47485,47489,47499,47502,47506,47509,47521,47534,47541,47545,47548,47552,47558,47561,47565],[16,47288,47289,47290,47293],{},"Związanie się z firmą ",[182,47291,5880],{"href":43084,"rel":47292},[349]," to poważna decyzja, gdyż w ten sposób wybierasz ludzi, którzy będą odpowiedzialni za Twoją obecność w sieci. Oprócz tego nietrudno jest trafić na „specjalistów”, których usługi przyniosą więcej złego niż dobrego dla Twojej strony.",[16,47295,47296,47297,47300],{},"W tym artykule dowiesz się zatem, jak wybrać agencję SEO. ",[224,47298,47299],{},"Omówimy tutaj 8 czynników",", na które należy przede wszystkim zwrócić uwagę.",[12,47302,47304],{"id":47303},"wybieranie-agencji-seo-jak-to-wygląda-w-praktyce","Wybieranie agencji SEO – jak to wygląda w praktyce?",[16,47306,47307],{},"Czym kierują się przedsiębiorcy podczas podejmowania tej decyzji? Według pewnej analizy wykonanej na podstawie recenzji na serwisie Clutch.co, sytuacja wygląda następująco:",[16,47309,47310],{},[32,47311],{"alt":34,"src":47312},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage1-2-1024x760.png",[16,47314,47315],{},[182,47316,47319],{"href":47317,"rel":47318},"https:\u002F\u002Fwww.webfx.com\u002Fblog\u002Fmarketing\u002Fhow-to-choose-right-seo-company\u002F",[349],[949,47320,47321],{},"Źródło",[16,47323,47324],{},"Powyższy wykres wykazuje zatem kilka głównych czynników:",[51,47326,47327,47333,47339,47345],{},[54,47328,47329,47332],{},[224,47330,47331],{},"Polecenia oraz wcześniejsze kontakty"," – poleganie na drodze poleceń zaufanych osób jest bardzo częste w praktycznie każdej dziedzinie życia i usługi SEO nie są tutaj wyjątkiem.",[54,47334,47335,47338],{},[224,47336,47337],{},"Ekspertyza i system pracy firmy"," – praktycznie 50% firm zwraca uwagę na ekspertyzę agencji SEO. To bardzo dobre zjawisko, gdyż właśnie w ten sposób można zidentyfikować dostawców jakościowych usług.",[54,47340,47341,47344],{},[224,47342,47343],{},"Lokalizacja"," – 15% uczestników ankiety bierze pod uwagę lokalizację agencji. Często może to pomóc, jednak do tego, czy tym czynnikiem należy kierować się przy wyborze agencji SEO, wrócimy później.",[54,47346,47347,47350],{},[224,47348,47349],{},"Wcześniejsze wyniki"," – 14% szuka dodatkowych dowodów związanych ze skutecznością agencji jak studia przypadków, internetowe recenzje itp.",[16,47352,47353,47354,47358],{},"Przedsiębiorcy podczas wybierania agencji ",[182,47355,5880],{"href":47356,"rel":47357},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fszymon-slowik-wywiad-przed-seo-barcamp-w-katowicach\u002F",[349]," biorą pod uwagę kilka ważnych kwestii. Listę tę poszerzymy jednak o więcej pozycji oraz omówimy je bardziej szczegółowo.",[12,47360,47362],{"id":47361},"dlaczego-warto-dobrze-wybrać-agencję-seo","Dlaczego warto dobrze wybrać agencję SEO?",[16,47364,47365,47366],{},"Jeśli chodzi o Twój biznes, w grę wchodzi bardzo duża stawka. Jeśli nie korzystasz z usług specjalistów, wzrost Twojej obecności w sieci może przebiegać bardzo powoli. ",[224,47367,47368],{},"Jeśli z kolei zwiążesz się ze złą firmą, efekty takiej relacji przyniosą wiele negatywnych konsekwencji.",[16,47370,47371],{},"Zakładając jednak pozytywny scenariusz, czyli wybór dobrej agencji SEO, możesz spodziewać się licznych korzyści:",[51,47373,47374,47377,47380,47383],{},[54,47375,47376],{},"Lepsza widoczność strony internetowej.",[54,47378,47379],{},"Usprawnione user experience witryny.",[54,47381,47382],{},"Zredukowanie do minimum szansy na otrzymanie od Google kary za niestosowanie się do wytycznych związanych z pozycjonowaniem.",[54,47384,47385],{},"Więcej czasu i energii, które będziesz mógł poświęcić innym aspektom prowadzenia biznesu – w końcu agencja w dużym stopniu odciąży Cię od opieki nad stroną.",[16,47387,47388,47389,284],{},"Przejdźmy zatem do omówienia konkretnych czynników, jakie należy brać pod uwagę podczas wybierania ",[182,47390,47393],{"href":47391,"rel":47392},"https:\u002F\u002Fmayko.pl\u002Fpozycjonowanie-sklepow-internetowych\u002F",[349],"agencji SEO",[12,47395,47397],{"id":47396},"_1-określ-swoje-cele","1. Określ swoje cele",[16,47399,47400,47401,284],{},"Zanim zaczniesz w ogóle rozglądać się za agencją SEO, musisz wiedzieć, dlaczego chcesz ją zatrudnić. Niektórzy szukają długoterminowej relacji i chcą zlecić firmie całościowe zajmowanie się optymalizacją i promowaniem witryny w sieci. Inni potrzebują jedynie audytu SEO lub ",[182,47402,47404],{"href":41948,"rel":47403},[349],"optymalizacji szybkości ładowania się strony",[16,47406,47407],{},"Potrzeby stron firm usługowych będą także różnić się od tych, które mają sklepy internetowe czy portale. Zastanów się zatem dokładnie, czego oczekujesz od relacji z agencją SEO.",[12,47409,47411],{"id":47410},"_2-ustal-budżet-i-zapoznaj-się-ze-sposobem-rozliczenia","2. Ustal budżet i zapoznaj się ze sposobem rozliczenia",[16,47413,47414,47415,47422],{},"Gdy już będziesz wiedział, czego chcesz od firmy SEO, sprecyzuj budżet, jaki chcesz przeznaczyć na tę inwestycję. ",[224,47416,47417,47421],{},[182,47418,47420],{"href":38065,"rel":47419},[349],"Pozycjonowanie stron internetowych"," to proces, który przynosi efekty zwykle po długim czasie"," (często przynajmniej pół roku). Niepotrzebnie stracisz pieniądze, jeśli nawiążesz współpracę z agencją, tylko po to, żeby po krótkim czasie się z nią rozstać.",[16,47424,47425],{},"Warto też zwrócić uwagę na to, że różne agencje będą rozliczać się w inny sposób w zależności od usług. Niektóre spotykane formy to:",[51,47427,47428,47431,47434],{},[54,47429,47430],{},"Opłata godzinowa w zamian za wybraną usługę.",[54,47432,47433],{},"Indywidualna umowa na czas określony ze stałą opłatą miesięczną.",[54,47435,47436],{},"Gotowe pakiety o ustalonej cenie, która rośnie wraz z większym zakresem usługi (np. podstawowe pozycjonowanie witryny, które staje się droższe w przypadku większej liczby podstron).",[16,47438,47439,47440,47443],{},"Warto dokładnie ustalić, co wchodzi w zakres wybranych usług, aby móc je między sobą porównywać. Dowiedz się także**, jak przebiega anulowanie korzystania z oferty.** Oczywiście, jak wspomniano wcześniej, powinieneś starać się nawiązać długotrwałą relację, gdy wybierasz agencję SEO z myślą o skutecznym pozycjonowaniu strony. Jednak niektóre nieuczciwe agencje wiążą klientów długoterminowymi umowami, których ",[224,47441,47442],{},"rozwiązanie jest praktycznie niemożliwe lub wiąże się z dużymi stratami dla klienta"," (np. utracenie dostępu do profilu firmy w mediach społecznościowych). Agencje SEO, które działają w ten sposób, omijaj z daleka.",[12,47445,47447],{"id":47446},"_3-nie-kieruj-się-niską-ceną","3. Nie kieruj się niską ceną",[16,47449,47450,47451],{},"Oczywiście najlepiej, jeśli dana agencja SEO nie obciąży zbytnio Twojego budżetu. Znalezienie odpowiedniego balansu między jakością a ceną jest bardzo trudne. Z tego powodu łatwo jest wpaść w pułapkę szukania takiej usługi, która jest najtańsza. Niestety, ",[224,47452,47453],{},"taki wybór potrafi przynieść wiele problemów.",[16,47455,47456,47457,47460,47461],{},"Dostajesz to, za co płacisz. W przypadku SEO nie ma dróg na skróty. Jeżeli rozpatrywane przez Ciebie usługi pozycjonowania wydają się zbyt tanie, zazwyczaj ",[224,47458,47459],{},"gdzieś jest haczyk."," Przykładowo dana firma może faktycznie zdobywać liczne linki dla Twojej witryny, jednak będą to odnośniki bardzo niskiej jakości kupowane z azjatyckich stron. Co prawda do pewnego stopnia mogą one w jakiś sposób poprawić widoczność Twojej strony, jednak taki stan rzeczy nie potrwa długo. Co gorsza, Google może nałożyć na witrynę kary za stosowanie tzw. Black Hat SEO, czyli nieetycznych sposobów na pozycjonowanie. W efekcie ",[224,47462,47463],{},"wydasz pieniądze na coś, co nie tylko Ci nie pomoże, ale i wręcz zaszkodzi.",[12,47465,47467],{"id":47466},"_4-uważaj-na-nierealistyczne-oferty","4. Uważaj na nierealistyczne oferty",[16,47469,47470,47471,47474],{},"Rada ta jest bardzo związana z poprzednią, gdyż często w parze z niewytłumaczalnie niską ceną idą także obietnice niesamowitych rezultatów. Pamiętaj – ",[224,47472,47473],{},"jeśli coś brzmi zbyt dobrze, by mogło być prawdziwe, zapewne właśnie tak jest."," Często powiązane jest to właśnie z wykorzystaniem technik Black Hat SEO, które potrafią przynieść pewne duże, ale krótkotrwałe rezultaty.",[16,47476,47477,47478,47481],{},"Bądź także ostrożny, gdy firma ",[224,47479,47480],{},"śmiało gwarantuje"," wysokie rezultaty pozycjonowania strony internetowej. W przypadku SEO w grę wchodzi mnóstwo czynników i nic nie dzieje się w próżni – to, jakie pozycje zajmuje Twoja strona, zależy także w dużym stopniu od działań konkurencji. Oprócz tego Google nie wyjaśnia bardzo szczegółowo, jak działają jego algorytmy, więc w wielu przypadkach specjaliści od pozycjonowania są zdani na domysły.",[16,47483,47484],{},"Jeśli ktoś zatem obiecuje „TOP3 w Google w 2 tygodnie”, bądź bardzo ostrożny.",[12,47486,47488],{"id":47487},"_5-nie-szukaj-tylko-lokalnych-agencji-seo","5. Nie szukaj tylko lokalnych agencji SEO",[16,47490,47491,47492,47495,47496],{},"W przypadku firmy od pozycjonowania jej lokalizacja nie powinna być najważniejszym priorytetem – potraktuj to raczej jako ",[224,47493,47494],{},"bonus",". Kluczowe jest jej doświadczenie, rodzaj klientów, jakich obsługuje oraz komunikacja. Ograniczanie się tylko do firm znajdujących się w pobliżu bardzo zawęża Twoje opcje. Jeśli Twoja konkurencja współpracuje z doświadczoną agencją znajdującą się na drugim krańcu Polski, a Ty decydujesz się na niedoświadczoną, lokalną firmę, ",[224,47497,47498],{},"wcale nie zyskujesz na tym przewagi.",[16,47500,47501],{},"Właściwie wszystkie zadania związane z pozycjonowaniem strony internetowej agencja z powodzeniem wykonuje u siebie, komunikując się z klientem mailowo lub telefonicznie. W przypadku takiego scenariusza firma SEO i tak będzie podejmować starania, by zapewnić jak najlepszą personalną komunikację, organizując np. od czasu do czasu spotkania biznesowe.",[12,47503,47505],{"id":47504},"_6-przeanalizuj-klientów-agencji","6. Przeanalizuj klientów agencji",[16,47507,47508],{},"Przyjrzyj się firmom, z którymi współpracowała analizowana przez Ciebie agencja. Zazwyczaj będą one prezentowane na jej stronie głównej lub na poświęconej im osobnej podstronie (np. „Nasi klienci”). Jeśli chciałbyś zapoznać się z większą ilością przykładów, możesz o nie bezpośrednio poprosić. Pamiętaj jednak, że nie zawsze będzie ona w stanie je podać, gdyż niektórzy klienci nie życzą sobie udostępniania takich informacji na ich temat.",[16,47510,47511,47512,47516,47517,47520],{},"Podczas wybierania agencji ",[182,47513,5880],{"href":47514,"rel":47515},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fseo-talk-seo-tool-nie-powinien-byc-wyrocznia-wywiad-z-miloszem-krasinskim-chilli-fruit-web-consulting\u002F",[349]," przyjrzyj się, ",[224,47518,47519],{},"czy ma ona takich klientów, z którymi znajdujesz wiele wspólnego."," Jeśli wybrana firma od pozycjonowania ma w swoim portfolio dużo przykładów realizacji pozycjonowania sklepów internetowych, a Ty także działasz w e-commerce, jest to dla Ciebie dobry znak.",[16,47522,47523,47524,947,47530,47533],{},"Jeśli chcesz dokładnie zapoznać się ze sposobem działania agencji SEO, przeczytaj opublikowane przez nią ",[182,47525,47528],{"href":47526,"rel":47527},"https:\u002F\u002Fmarketingwsieci.pl\u002Fcase-study\u002F",[349],[224,47529,17552],{},[224,47531,47532],{},"(studia przypadku)."," Case study to dokładna analiza tego, jak przebiegała współpraca z klientem. Opisuje ono, jak wyglądała jego sytuacja, cele oraz jakie podjęto kroki podczas realizowania usług. Na końcu znajduje się podsumowanie tego, jakie to wszystko przyniosło efekty.",[16,47535,47536,47537,47540],{},"Przyglądając się owym efektom, pamiętaj, że mogą one przybrać różną formę. Dla sklepów internetowych najważniejsze są takie czynniki jak liczba generowanych sprzedaży i współczynnik konwersji. Więcej odwiedzin jest oczywiście jak najbardziej w porządku, jednak ",[224,47538,47539],{},"same z siebie nie przynoszą one zysków."," Skup się dlatego na tych metrykach, które mają znaczenie dla twojego biznesu.",[12,47542,47544],{"id":47543},"_7-umów-się-na-konsultację","7. Umów się na konsultację",[16,47546,47547],{},"Niezależnie od tego, czy agencja SEO znajduje się po drugiej stronie ulicy, czy kilkaset kilometrów od Ciebie, zawsze możesz umówić się na rozmowę. Wiele firm zajmujących się pozycjonowaniem wręcz sama do tego zachęca. W czasie takich konsultacji (zwykle darmowych) agencja lepiej pozna Twoją firmę i jej potrzeby. Samemu także dowiesz się, z jakimi ludźmi będziesz mieć do czynienia.",[12,47549,47551],{"id":47550},"_8-ustal-czy-dobrze-się-komunikujecie","8. Ustal, czy dobrze się komunikujecie",[16,47553,47554,47555],{},"Agencja SEO powinna udzielić Ci dostępu do danych zbieranych przez takie narzędzia jak Google Analytics, Google Search Console, SEMRush itp. jednak raczej nie będziesz miał czasu analizować wszystkiego samodzielnie. Dlatego też musisz ",[224,47556,47557],{},"efektywnie i łatwo komunikować się ze specjalistami od pozycjonowania, aby faktycznie wiedzieć, jak i nad czym pracują.",[16,47559,47560],{},"Jak zaznaczono wcześniej, pozycjonowanie sklepów internetowych oraz innych stron to długoterminowy proces. Jeśli zatem szukasz agencji do wykonania właśnie tego zadania, musisz związać się z nią na długi czas. Dobra komunikacja jest tym bardziej kluczowa, jeżeli zależy Ci na powodzeniu całego projektu.",[12,47562,47564],{"id":47563},"wybieranie-agencji-seo-podsumowanie","Wybieranie agencji SEO – podsumowanie",[16,47566,47567,47568,47570],{},"Dzięki wymienionym tutaj poradom na pewno łatwiej będzie Ci znaleźć i wybrać agencję SEO w sam raz dla siebie. Poświęć na poszukiwania odpowiednią ilość czasu, gdyż inwestycja w taką współpracę może przynieść Twojej firmie liczne korzyści.",[269,47569],{},[949,47571,47572],{},"Autor: Daniel Podgórski",{"title":34,"searchDepth":190,"depth":190,"links":47574},[47575,47576,47577,47578,47579,47580,47581,47582,47583,47584,47585],{"id":47303,"depth":190,"text":47304},{"id":47361,"depth":190,"text":47362},{"id":47396,"depth":190,"text":47397},{"id":47410,"depth":190,"text":47411},{"id":47446,"depth":190,"text":47447},{"id":47466,"depth":190,"text":47467},{"id":47487,"depth":190,"text":47488},{"id":47504,"depth":190,"text":47505},{"id":47543,"depth":190,"text":47544},{"id":47550,"depth":190,"text":47551},{"id":47563,"depth":190,"text":47564},"2020-05-21","Związanie się z firmą SEO to poważna decyzja, gdyż w ten sposób wybierasz ludzi, którzy będą odpowiedzialni za Twoją obecność w sieci. Oprócz tego nietrudno jest trafić na „specjalistów”, których usłu","\u002Fblog\u002Fimages\u002Fjak-wybrac-agencje-seo.webp",{},"\u002Fblog\u002Fjak-wybrac-agencje-seo",{"title":47284,"description":47587},"blog\u002Fjak-wybrac-agencje-seo","pRVaPsvhNxKszB4g64Lgx5z6flTQ8H6FkMawBTjooBs",{"id":47595,"title":47596,"author":377,"body":47597,"category":24698,"coverStyle":197,"date":47753,"description":47754,"excerpt":197,"extension":200,"image":47755,"meta":47756,"navigation":203,"path":47757,"readTime":5370,"seo":47758,"seoDescription":197,"stem":47759,"__hash__":47760},"blog\u002Fblog\u002Fcontent-marketing-jako-zrodlo-linkow.md","Content marketing jako źródło linków",{"type":9,"value":47598,"toc":47745},[47599,47607,47611,47614,47618,47625,47628,47632,47644,47647,47650,47664,47687,47691,47694,47698,47705,47729,47731,47734],[16,47600,47601,47602,47606],{},"Na temat ",[182,47603,6210],{"href":47604,"rel":47605},"https:\u002F\u002Flinkhouse.pl\u002Finteraktywny-content-marketing\u002F",[349]," poja­wia się wiele arty­ku­łów czy webi­na­rów. Czym tak wła­ści­wie jest con­tent mar­ke­ting? Jak two­rzyć content, żeby ten rodzaj mar­ke­tingu się spraw­dzał? Jak linkować strony w swoich treściach, aby było to skuteczne? Posta­ramy się odpo­wie­dzieć na te nur­tu­jące pyta­nia. ",[12,47608,47610],{"id":47609},"co-to-jest-content-marketing-i-jak-go-tworzyć","Co to jest con­tent mar­ke­ting i jak go tworzyć?",[16,47612,47613],{},"Con­tent, czyli treść. Mar­ke­ting tre­ści prosto rozu­miany ozna­cza two­rze­nie i dys­try­bu­cję tre­ści w taki spo­sób by speł­niał on cele bizne­sowe. Zaj­mu­jąc się mar­ke­tingiem tre­ści trzeba pamię­tać nie tylko o tym, co dys­try­bu­ujemy, ale także dla kogo. Dobór odpo­wied­niej grupy doce­lo­wej to duża część suk­cesu publi­ko­wa­nych tre­ści. Także spo­sób w jaki two­rzymy treści jest klu­czowy w kwe­stii odpo­wied­niego zro­zu­mie­nia ich przez odbior­ców. Tekst powi­nien być przej­rzy­sty i pisany pro­sty języ­kiem. Nie ma sensu udo­wad­niać czy­tel­ni­kowi jak bar­dzo znasz żar­gon branży. Jeżeli on jest spoza niej, naj­praw­do­po­dob­niej nie zro­zu­mie połowy tek­stu. Publi­ko­wane tre­ści nie powinny być także za dłu­gie. Tu znaj­duje zasto­so­wa­nie dobrze nam wszyst­kim znana zasada: krótko, zwięźle i na temat. Jednak pamiętaj: krótko ale nie zbyt krótko. Trzeba znaleźć złoty środek. ",[12,47615,47617],{"id":47616},"link-building-to-nie-wszystko-ważny-jest-ruch","Link building to nie wszystko, ważny jest ruch",[16,47619,47620,47621,47624],{},"Wiele specjalistów SEO jest zgodnych w jednej kwestii – to właśnie ",[182,47622,4750],{"href":45400,"rel":47623},[349]," powoduje, że klient zarabia, nie same linki. Jak zadbać by ruch na stronie linkowanie szło w parze, umożliwiając tym samym zarabianie?",[16,47626,47627],{},"Kontakty są w tej kwestii bardzo ważne. Specjalista SEO musi znać kogoś z redakcji bądź działu odpowiedzialnego za publikację na danych stronach. Następnym etapem jest przygotowanie treści na jak najwyższym poziomie, łączącej tematykę strony na której będzie publikowana oraz Twojej – linkowanej. To już robota dla content marketera. Można także spojrzeć na szukanie partnerów pod innym kątem. Warto publikować treści na stronach, które mają podobną grupę docelową ale niekoniecznie tę samą tematykę. Takie działania także przynoszą dobre efekty. ",[12,47629,47631],{"id":47630},"linki-czyli-jak-podkręcić-treść","Linki, czyli jak pod­krę­cić treść",[16,47633,47634,47635,47638,47639,47643],{},"Nie oszu­kujmy się, ",[182,47636,5880],{"href":42035,"rel":47637},[349]," to pod­stawa uda­nego con­tent mar­ke­tingu. ",[182,47640,47642],{"href":44017,"rel":47641},[349],"Linki"," są dość mocno powią­zane ze sku­tecz­nym pozy­cjo­no­wa­niem. Co zrobić, aby linkowanie okazało się dobrym posunięciem, zwiększającym ruch na stronie?",[16,47645,47646],{},"Po pierwsze nie można przesadzać. Jeżeli w każdym paragrafie znajdzie się odnośnik do danej strony, po trzecim przekierowaniu użytkownik się podda i nie będzie dalej klikał w linki. Niezależnie od długości warto ograniczyć się do jednego odnośnika. Dobrze jeśli podlinkujesz go pod CTA. Możesz także zróżnicować odnośniki, kilka tekstów z podlinkowanym CTA a inne ze słowami kluczowymi. Jeśli Twój tekst nie zawiera wezwań do działania i linkujesz odnośnik np. do blogposta ze statystykami, pamiętaj by było to spójne i warte wejścia. Po kliknięciu w link, użytkownik oczekuje naprawdę solidnej dawki wiedzy i wartościowych materiałów na dany temat. ",[16,47648,47649],{},"Po drugie, jeżeli linkujesz swoją stronę w tekście warto pomyśleć jak skutecznie zaprosić użytkownika i go na niej zatrzymać. By czytelnik był zaciekawiony co kryje się za linkiem warto oprócz zachęcającego tekstu dodać np. obrazek, to pobudzi ciekawość i zwiększyć klikalność. Niestety, nie wystarczy przyciągnąć użytkownika, trzeba go jeszcze umieć zatrzymać. Jak to zrobić? ",[51,47651,47652,47658],{},[54,47653,47654,47657],{},[224,47655,47656],{},"aktualność","  – nie ma nic bardziej zniechęcającego niż nieaktualne treści na stronie. Jeżeli ostatni post na blogu do którego odsyłasz w tekście pojawił się pół roku temu, logiczne jest to, że użytkownik nie wróci na tego bloga. To samo tyczy się informacji na Twojej stronie, pamiętaj by wszelkie zmiany wprowadzać na bieżąco a jeżeli posiadasz zakładkę aktualności, dbaj aby treści rzeczywiście były aktualne. Jeżeli dalej nie jesteś przekonany – algorytmy Google lubią zmiany. Zbyt długa stagnacja źle wpływa na pozycjonowanie.  ",[54,47659,47660,47663],{},[224,47661,47662],{},"intuicyjna nawigacja na stronie"," – większość stron ma podobną strukturę, czasami wręcz automatycznie szukamy menu po lewej stronie. Nie warto walczyć z tymi przyzwyczajeniami. Jeżeli użytkownik będzie miał trudności z poruszaniem się po stronie, najprawdobniej zrezygnuje i już na nią wróci. Warto także korzystać z dobrze znanych oznaczeń np. hamburger menu.",[16,47665,47666,47667,47670,47671,47678,47679,47686],{},"Aby zadbać o odpowiednie pozycjonowanie strony pamiętaj także o strukturze. Strona składa się z podkatalogów a nie subdomen. Jeśli zależy Ci na dobrym pozycjonowaniu i klikalności pamiętaj by kolejny katalog dodać po znaku ",[224,47668,47669],{},"\u002F",". Przykładowo: ",[224,47672,47673],{},[182,47674,47677],{"href":47675,"rel":47676},"http:\u002F\u002Fwww.nazwastrony.pl\u002Fblog",[349],"www.nazwastrony.pl\u002Fblog"," jest dobrym rozwiązaniem. Jeśli utworzysz oddzielną domenę np. ",[224,47680,47681],{},[182,47682,47685],{"href":47683,"rel":47684},"http:\u002F\u002Fwww.blog.nazwastrony.pl",[349],"www.blog.nazwastrony.pl"," Google będzie miało dość spory problem z pozycjonowaniem i zmniejszy to wyświetlenia Twojej strony.  ",[12,47688,47690],{"id":47689},"ważna-jest-strategia","Ważna jest strategia ",[16,47692,47693],{},"Dobrze znanym faktem jest to, że każda kampania powinna zacząć się od strategii. Z content marketingiem jest tak samo. Tworząc treści warto wykreować się na eksperta w swojej branży. Od czego zacząć? Na samym początku warto nawiązać kontakt ze stronami internetowymi, blogami o tematyce zbliżonej do Twojej działalności. Oprócz linkowania w tekstach, które Ty dostarczysz można także umówić się na swojego rodzaju barter – Ty napiszesz świetnej jakości tekst na ich portal, natomiast po ich stronie będzie leżało podpisanie Ciebie jako autora, podając wyraźnie Twoją stronę internetową. Możecie także wymieniać się backlinkami, to bardzo częsta praktyka i równie skuteczna. Warto znaleźć jak najwięcej serwisów skłonnych opublikować Twoje teksty, ograniczy to działania konkurencji w zakresie content marketingu. Pamiętaj jednak, że tu liczy się także jakość. Wybieraj partnerów z głową. Takie działania muszą być regularne. Twój tekst pojawi się na kilku czy nawet kilkunastu stronach ale po jakimś czasie zostanie przykryty przez nowsze teksty. Właśnie dlatego należy postawić na systematyczność. W ten sposób możesz być pewny że użytkownicy danej strony czy portalu zobaczą Twoje teksty niezależnie od tego kiedy go odwiedzą. ",[12,47695,47697],{"id":47696},"jak-sprawdzić-czy-twoja-strategia-działa","Jak sprawdzić czy Twoja strategia działa?",[16,47699,47700,47701,47704],{},"Odpowiedzią są ",[224,47702,47703],{},"KPI"," czyli key performance indicators. Oto kilka przykładów najczęściej spotykanych w content marketingu:",[51,47706,47707,47718,47723],{},[54,47708,47709,47711,47712,47717],{},[224,47710,41736],{}," – są one przydatne zwłaszcza gdy prowadzisz sklep online. Jest to miernik powszechnie wykorzystywany w ",[182,47713,47716],{"href":47714,"rel":47715},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnarzedzia-e-commerce-organizacja-pracy\u002F",[349],"e-commerce",", dzięki któremu sprawdzisz ile osób dokonało zakupu pod wpływem danej treść. Konwersje oblicza dzieląc liczbę odwiedzających i wykonujących pożądaną czynność (np. zakup) przez całkowitą liczbę odwiedzających.",[54,47719,47720,47722],{},[224,47721,4750],{}," – jest odzwierciedleniem tego co tak naprawdę dzieje się w witrynie. Pokazuje ile osób zostaje na dłużej, zapoznając się z treściami a ile zaraz po otwarciu, zamyka stronę.",[54,47724,47725,47728],{},[224,47726,47727],{},"przejścia na stronę"," – ten wskaźnik pokazuje ile osób po przeczytaniu opublikowanej treści przeszło na Twoją stronę. W tym celu wielu marketerów wykorzystuje UTM-y. Są to parametry doklejone na końcu danego linka. Pozwala to na sprawdzenie, z którego miejsca w sieci dany użytkownik trafił na Twoją stronę. Jest to bardzo przydatne zwłaszcza jeśli dystrybuujesz teksty na wielu portalach i w social mediach. ",[12,47730,818],{"id":817},[16,47732,47733],{},"Content marketing potrafi zdziałać cuda jeśli jest umiejętnie wykorzystywany i tworzony z głową. Wykorzystywanie linków to popularna metoda jednak, aby była skuteczna trzeba trzymać się kilku zasad: ",[51,47735,47736,47739,47742],{},[54,47737,47738],{},"Budowanie dużej bazy backlinków nie wystarczy. Trzeba być regularnym w swoich działaniach oraz wyróżniać się jakością publikowanych treści. ",[54,47740,47741],{},"Linkowane treści muszą być wartościowe i ściśle powiązane z tematem tekstu w którym link się znajduje. ",[54,47743,47744],{},"Wymiana backlinków to popularne działanie wśród marketerów, należy jednak pamiętać, że w przypadku content marketingu nie ilość a jakość odgrywa główną rolę.",{"title":34,"searchDepth":190,"depth":190,"links":47746},[47747,47748,47749,47750,47751,47752],{"id":47609,"depth":190,"text":47610},{"id":47616,"depth":190,"text":47617},{"id":47630,"depth":190,"text":47631},{"id":47689,"depth":190,"text":47690},{"id":47696,"depth":190,"text":47697},{"id":817,"depth":190,"text":818},"2020-05-13","Na temat content marketingu poja­wia się wiele arty­ku­łów czy webi­na­rów. Czym tak wła­ści­wie jest con­tent mar­ke­ting? Jak two­rzyć content, żeby ten rodzaj mar­ke­tingu się spraw­dzał? Jak linko","\u002Fblog\u002Fimages\u002Fcontent-marketing-jako-zrodlo-linkow.webp",{},"\u002Fblog\u002Fcontent-marketing-jako-zrodlo-linkow",{"title":47596,"description":47754},"blog\u002Fcontent-marketing-jako-zrodlo-linkow","V5_xrKhafBU1O3xKUhX5Xh-ppn-3Qihw5ArrmZf3knE",{"id":47762,"title":47763,"author":377,"body":47764,"category":196,"coverStyle":197,"date":48300,"description":48301,"excerpt":197,"extension":200,"image":48302,"meta":48303,"navigation":203,"path":48304,"readTime":12703,"seo":48305,"seoDescription":197,"stem":48306,"__hash__":48307},"blog\u002Fblog\u002Flong-form-content-czy-short-form-content-ktora-forme-stosowac.md","Long-form content czy short-form content — którą formę stosować?",{"type":9,"value":47765,"toc":48284},[47766,47785,47790,47796,47799,47815,47821,47824,47832,47835,47841,47851,47859,47865,47882,47888,47905,47916,47923,47932,47938,47944,47958,47964,47981,47986,48009,48014,48028,48031,48043,48046,48058,48063,48069,48078,48083,48088,48108,48114,48121,48126,48133,48138,48145,48148,48155,48158,48161,48168,48171,48174,48177,48184,48191,48194,48200,48223,48229,48232,48252,48255,48258,48265,48271,48278,48281],[16,47767,47768,47769,47774,47775,47779,47780,4999],{},"W czasach gdy przeciętny człowiek otrzymuje każdego ",[182,47770,47773],{"href":47771,"rel":47772},"https:\u002F\u002Fwww.telegraph.co.uk\u002Fnews\u002Fscience\u002Fscience-news\u002F8316534\u002FWelcome-to-the-information-age-174-newspapers-a-day.html",[349],"dnia pięciokrotnie więcej informacji niż niecałe 50 lat"," temu, panuje wybiórczość informacyjna. Jako cywilizacja nawykliśmy do szybkich i treściwych informacji, w których zawarta będzie czysta esencja. Z drugiej strony odpowiedni ",[182,47776,47778],{"href":44444,"rel":47777},[349],"storytelling",", który możemy tworzyć w dłuższych tekstach,, ",[182,47781,47784],{"href":47782,"rel":47783},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fkateharrison\u002F2015\u002F01\u002F20\u002Fa-good-presentation-is-about-data-and-story\u002F#7c80004b450f",[349],"pozwala nam zapamiętać treść 22 razy lepiej",[16,47786,47787],{},[949,47788,47789],{},"Pozostaje nam więc odpowiedzieć na pytanie, która forma jest lepsza- długa czy krótka? Kiedy powinniśmy stosować każdą z nich i gdzie sprawdzą się one  najlepiej?",[12,47791,47793],{"id":47792},"dlaczego-długość-tekstu-ma-znaczenie",[224,47794,47795],{},"Dlaczego długość tekstu ma znaczenie?",[16,47797,47798],{},"Można rozważać, czy realnie długość tekstu wpływa na jego odbiór i ma aż tak wielkie znaczenie. Jeśli tak,  jaka jest więc granica między krótkim i długim przekazem. ",[16,47800,47801,947,47804,947,47811,47814],{},[224,47802,47803],{},"Według",[182,47805,47808],{"href":47806,"rel":47807},"https:\u002F\u002Fwww.searchenginewatch.com\u002F2014\u002F04\u002F21\u002Fwhat-type-of-content-should-you-create-long-or-short\u002F",[349],[224,47809,47810],{},"Search Engine Watch",[224,47812,47813],{},"długa forma tekstu wykracza poza granicę 2000 słów."," Jako przykłady można tutaj podać artykuły naukowe, opisy produktów premium, e-booki, instrukcje itp. W skrócie jest to więc forma pozwalająca na zbudowanie opowieści, dokładne i rzeczowe opisanie produktu, szeroką eksplorację tematu. ",[16,47816,47817,47820],{},[224,47818,47819],{},"Krótka forma powinna zamykać się w liczbie około 1000 słów (lub nawet 500-600)."," Jest to forma, którą możemy wykorzystać do pisania postów w mediach społecznościowych, reklam nieskomplikowanych produktów, infografik. ",[16,47822,47823],{},"Jest to idealna forma w czasie gdy ludzie przestali czytać, a zaczęli skanować treści, wyłapując jedynie kluczowe informacje. ",[16,47825,31149,47826,47831],{},[182,47827,47830],{"href":47828,"rel":47829},"https:\u002F\u002Fwww.v9digital.com\u002Finsights\u002Flong-form-vs-short-form-content-which-to-use-when-why\u002F",[349],"obie mają swoje zalety"," i mogą przekazać równie dobrze  tę samą informację. Warto jednak pamiętać o ich wadach. ",[16,47833,47834],{},"Krótka forma jest świetnie przystosowana do szybkiego przekazywania informacji, jednak jej wydźwięk może wydawać się suchym i bez emocji. Długa forma natomiast, może sprawić, że wciągniemy czytelnika w angażującą opowieść, dzięki której pokocha on nasz produkt… o ile tylko przebrnie przez  ścianę tekstu. ",[12,47836,47838],{"id":47837},"krótka-forma-treści",[224,47839,47840],{},"Krótka forma treści",[16,47842,47843,47846,47847,1475],{},[224,47844,47845],{},"Krótka forma nie powinna wykraczać ponad 1000 słów",", cechuje się ona zwięzłością i nie powinna wymagać aż nadto krytycznego myślenia. To zawartość pozwalający użytkownikowi na ",[182,47848,47850],{"href":47828,"rel":47849},[349],"szybkie ,,zeskanowanie” zawartych w przekazie informacji",[16,47852,47853,47854,47858],{},"Pamiętaj, że krótka forma przekazu to nie tylko posty na ",[182,47855,47857],{"href":4914,"rel":47856},[349],"social mediach",", to także krótkie filmy, stories na Instagramie czy infografiki!",[220,47860,47862],{"id":47861},"plusy",[224,47863,47864],{},"Plusy:",[51,47866,47867,47870,47873,47876,47879],{},[54,47868,47869],{},"możliwość szybkiego ,,zeskanowania” treści,",[54,47871,47872],{},"zachęca do przekazania dalej,",[54,47874,47875],{},"przyjazna urządzeniom mobilnym,",[54,47877,47878],{},"popularna w mediach społecznościowych,",[54,47880,47881],{},"dociera do szerszej populacji.",[220,47883,47885],{"id":47884},"minusy",[224,47886,47887],{},"Minusy:",[51,47889,47890,47893,47896,47899,47902],{},[54,47891,47892],{},"brak emocji,",[54,47894,47895],{},"niewystarczająca do przekazania bardziej złożonych informacji,",[54,47897,47898],{},"zbyt płytka,",[54,47900,47901],{},"niezapadająca w pamięć,",[54,47903,47904],{},"może utonąć w morzu podobnych treści. ",[16,47906,47907,47908,1142,47913,17861],{},"Przeciętna złota rybka jest w stanie skupić się na jednym obiekcie przez 9 sekund. Jaki jest więc średni czas naszego skupienia? ",[182,47909,47912],{"href":47910,"rel":47911},"https:\u002F\u002Fwww.wyzowl.com\u002Fhuman-attention-span\u002F",[349],"W 2015 roku przeciętny użytkownik był w stanie poświęcić na tę czynność 8,25 sekund",[224,47914,47915],{},"tendencja jest tutaj malejąca",[16,47917,47918,47919,47922],{},"Dlatego tekst, który na tacy podaje nam wszystkie informacje, a my sami nie musimy poświęcać zbyt dużo wysiłku na jego analizę, jest teraz tak popularny. ",[224,47920,47921],{},"Idealnie nadaje się on do mediów społecznościowych",", gdzie użytkownik w ciągu kilku sekund jest w stanie wyciągnąć jego przesłanie. ",[16,47924,47925,47926,47931],{},"Według najnowszych danych około 52,2% (",[182,47927,47930],{"href":47928,"rel":47929},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F241462\u002Fglobal-mobile-phone-website-traffic-share\u002F",[349],"Statista",", 2020) wyszukiwań zostało wygenerowanych przez urządzenia mobilne. ",[16,47933,47934,47937],{},[224,47935,47936],{},"Korzystamy z urządzeń mobilnych"," w środkach transportu, na lotniskach, przystankach lub podczas nudnych spotkań. To nie są warunki idealne nad poświęcenie naszej uwagi nad bardziej złożoną treścią. Jeśli więc kierujemy naszą narrację tam, krótka forma będzie wyborem numer jeden!",[220,47939,47941],{"id":47940},"wybierając-ten-rodzaj-tekstu-pamiętaj-by-zawsze",[224,47942,47943],{},"Wybierając ten rodzaj tekstu, pamiętaj by zawsze:",[51,47945,47946,47949,47952,47955],{},[54,47947,47948],{},"kreować czysty przekaz,",[54,47950,47951],{},"zakładaj, że użytkownicy nie mają czasu, wszystko musi być więc widoczne na pierwszy rzut oka,",[54,47953,47954],{},"trzymać się treściwego i konkretnego komunikatu,",[54,47956,47957],{},"używaj wyróżników, które skutecznie ściągają uwagę (podkreślenia, pogrubienia, emotikony, itp.).",[12,47959,47961],{"id":47960},"długa-forma-treści",[224,47962,47963],{},"Długa forma treści",[16,47965,47966,47967,47972,47973,47976,47977,47980],{},"Wybierając ten model ",[182,47968,47971],{"href":47969,"rel":47970},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-napisac-notke-prasowa\u002F",[349],"tworzenia treści",", autor będzie celował w ",[224,47974,47975],{},"zawartość przekraczającą ponad 2000 słów",". Może tutaj poświęcić więcej czasu na eksplorację tematu, storytelling i formę. Długie treści są idealne do opisywania produktów premium, ",[182,47978,44430],{"href":5156,"rel":47979},[349],", e-booków. ",[220,47982,47984],{"id":47983},"plusy-1",[224,47985,47864],{},[51,47987,47988,47991,47994,47997,48000,48003,48006],{},[54,47989,47990],{},"długie formy uzyskują większą średnią liczbę udostępnień,",[54,47992,47993],{},"idealne pod SEO,",[54,47995,47996],{},"budują ,,eksperckość”",[54,47998,47999],{},"zapadają w pamięć,",[54,48001,48002],{},"dłuższy cykl życia,",[54,48004,48005],{},"podnoszą sprzedaż,",[54,48007,48008],{},"budują rozpoznawalność marki i zaufanie do niej.",[220,48010,48012],{"id":48011},"minusy-1",[224,48013,47887],{},[51,48015,48016,48019,48022,48025],{},[54,48017,48018],{},"stworzenie ich jest czasochłonne,",[54,48020,48021],{},"ludzie preferują krótsze formy,",[54,48023,48024],{},"ściany tekstu zniechęcają, ",[54,48026,48027],{},"pomijane na urządzeniach mobilnych. ",[16,48029,48030],{},"Przypomnij sobie film, który oglądałeś miesiąc temu, a jestem przekonany, że pamiętasz jego początek, główną fabułę oraz to jak się skończył. Założę się, że pamiętasz również wiele jego szczegółów. Teraz postaraj się sobie przypomnieć 3 reklamy, które widziałeś wczoraj w mediach społecznościowych. ",[16,48032,48033,48034,48039,48040,227],{},"Według badaczy ",[182,48035,48038],{"href":48036,"rel":48037},"https:\u002F\u002Flearningsolutionsmag.com\u002Farticles\u002F1379\u002Fbrain-science-the-forgetting-curvethe-dirty-secret-of-corporate-training",[349],"w ciągu 24 h zapominamy ponad 70% przyswojonych informacji",". Łatwiej zapamiętać nam spójne historie, zwłaszcza jeśli były one ",[224,48041,48042],{},"angażujące emocjonalnie.",[16,48044,48045],{},"Dlatego jeśli budujemy wizerunek marki, chcemy przekonać kogoś do zakupu irracjonalnie drogiego samochodu, lub wybrania naszych szkoleń, długa forma będzie dla nas dobrym wyborem.",[16,48047,48048,48049,48052,48053,4999],{},"To miejsce, w którym można skupić się nad ",[224,48050,48051],{},"budowaniem emocji"," u potencjalnego klienta, na wyzwalaniu jego pragnień i marzeń. Mimo że krótka forma wypowiedzi jest tą najbardziej popularną, to właśnie ",[182,48054,48057],{"href":48055,"rel":48056},"https:\u002F\u002Fokdork.com\u002Fwhy-content-goes-viral-what-analyzing-100-millions-articles-taught-us\u002F",[349],"długie formy są najchętniej udostępniane",[16,48059,48060],{},[32,48061],{"alt":34,"src":48062},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage1-3.png",[16,48064,48065,48066,1475],{},"Nie martwiąc się długością przekazu, stworzymy lepszy komunikat i będziemy bardziej wiarygodni. To świetne ",[224,48067,48068],{},"narzędzie do kreowania pozycji eksperta",[16,48070,48071,48072,48077],{},"Dłuższa forma idealnie nadaje się do optymalizacji naszej strony. ",[182,48073,48076],{"href":48074,"rel":48075},"https:\u002F\u002Fsearchengineland.com\u002Fseo-user-science-behind-long-form-content-230721",[349],"W top 10 wyszukiwaniach najczęściej znajdują się artykuły powyżej 2000 słów",". To nie przypadek!",[16,48079,48080],{},[32,48081],{"alt":34,"src":48082},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage2-3.png",[220,48084,48086],{"id":48085},"wybierając-ten-rodzaj-tekstu-pamiętaj-by-zawsze-1",[224,48087,47943],{},[51,48089,48090,48093,48096,48099,48105],{},[54,48091,48092],{},"zdobywać uwagę czytelnika ciekawym wstępem,",[54,48094,48095],{},"dbać o wartość zawartych w nim informacji, ",[54,48097,48098],{},"powoływać się na sprawdzone źródła,",[54,48100,48101,921],{},[182,48102,48104],{"href":42979,"rel":48103},[349],"urozmaicać tekst pod kątem graficznym",[54,48106,48107],{},"umieszczać słowa kluczowe w różnych formach i odmianach.",[12,48109,48111],{"id":48110},"lista-pytań-na-które-warto-odpowiedzieć",[224,48112,48113],{},"Lista pytań, na które warto odpowiedzieć:",[678,48115,48116],{},[54,48117,48118,227],{},[224,48119,48120],{},"Na jakim poziomie jest Twój biznes?",[16,48122,48123],{},[949,48124,48125],{},"Środowiska startupów częściej będą korzystać z krótkich form, w przeciwieństwie do stabilnych biznesów z historią.",[678,48127,48128],{"start":190},[54,48129,48130],{},[224,48131,48132],{},"Jaka jest grupa docelowa?",[16,48134,48135],{},[949,48136,48137],{},"Jak można się domyślić, prawnicy, lekarze, finansiści i inne branże opierające się na zaufaniu preferują długie formy. Jeśli to nie Twój świat, nie wahaj korzystać się z krótkich.",[678,48139,48140],{"start":359},[54,48141,48142],{},[224,48143,48144],{},"Jaki jest Twój styl i osobowość?",[16,48146,48147],{},"Czasem możesz wyróżnić się, łamiąc kanwę branży czy poziomu biznesu i wybrać niekonwencjonalną formę. Nikt nie spodziewałby się po Twojej firmie i możesz tym się wyróżnić. Ważne jednak by było to spójne z narracją, którą prowadzisz od początku na swoich kanałach. Przemyśl także, czy aby na pewno możesz sobie pozwolić, by płynąć pod prąd. ",[678,48149,48150],{"start":20940},[54,48151,48152],{},[224,48153,48154],{},"Jaki jest cel twojego materiału?",[16,48156,48157],{},"Chcesz informować, a może chcesz zabawić swoich użytkowników? Liczysz na konwersję, zbudowanie świadomości marki, podbicie wyświetleń?",[16,48159,48160],{},"Pamiętaj, że krótkie treści służą nam do zaangażowania użytkowników, natomiast długie będą pomocne w ich informowaniu i edukowaniu. ",[678,48162,48163],{"start":20968},[54,48164,48165],{},[224,48166,48167],{},"Na jakim urządzeniu użytkownik ma przeczytać tę treść?",[16,48169,48170],{},"Zastanów się, czy celujesz w osoby przeglądające treści na smartfonie, czy te używające desktopowych przeglądarek. Może twój czytelnik zdecyduje się na tablet?",[16,48172,48173],{},"Wiesz już jakie formy przypadły do gustu użytkownikom telefonów komputerowych, pecetowcy natomiast chętnie sięgają zarówno po oba formaty. Tablet będzie za to idealny do czytania e-booków, długich artykułów i oglądania filmów. Wykorzystaj to. ",[16,48175,48176],{},"Niezależnie którą formę wybierasz, sprawdź jak twoje treści, będą się wyświetlać. Co znajdzie się w podglądzie artykułu, jak się on przewija i jak łatwo kliknąć odpowiedni link. Długo ładujące się treści obniżą twój ranking SEO!",[678,48178,48179],{"start":20997},[54,48180,48181],{},[224,48182,48183],{},"Czego wymaga Twój temat?",[16,48185,48186,48187,48190],{},"Mimo że dla pewnych biznesów sensownym jest trzymanie się jednej formy wypowiedzi, pamiętaj, że ",[224,48188,48189],{},"treść będzie zawsze najważniejsza",". Jeśli jesteś firmą prawniczą i publikujesz zazwyczaj poczytne elaboraty na temat konstytucji, nie znaczy to, że nie możesz napisać krótkiego postu o nagrodzie, którą otrzymałeś.",[16,48192,48193],{},"Jeśli temat wyczerpuje też 1000 słów, nie myśl o tym jak można, dorzucić drugie tyle. Dbaj przede wszystkim o poczytność i ekologię słowa. ",[12,48195,48197],{"id":48196},"jak-wujek-google-patrzy-na-tekst",[224,48198,48199],{},"Jak wujek Google patrzy na tekst?",[16,48201,48202,48203,48208,48209,48217,48219,48220,227],{},"Przez długi czas złotym środkiem dla twórców był tekst w granicach 500 słów. Do momentu aż pewna firma z siedzibą w Mountain View postanowiła to zmienić. ",[182,48204,48207],{"href":48205,"rel":48206},"https:\u002F\u002Fmoz.com\u002Fgoogle-algorithm-change",[349],"W 2013 roku następuje update"," algorytmów, za którego sprawą nabrały znaczenia ",[182,48210,48213,48214],{"href":48211,"rel":48212},"https:\u002F\u002Fsearch.googleblog.com\u002F2013\u002F08\u002Fdiscover-great-in-depth-articles-on.html",[349],"pogłębione artykuły (",[949,48215,48216],{},"in-depth article)",[949,48218,284],{}," Tym samym trend tworzenia długich i szczegółowych tekstów rozkwitł, ",[224,48221,48222],{},"marki chcąc podbić swoje wyniki SEO, inwestowały właśnie w tę formę.",[16,48224,48225,48226],{},"Załóżmy, że mamy dwie strony, które posiadają tę samą informację, jedna przekazała ją w 500 słowach, natomiast druga w ponad 2000. ",[224,48227,48228],{},"Zastanów się teraz, która ze stron będzie mieć lepsze wyniki- ta, na której spędzam 40 sekund czy ta, na której spędzimy czterokrotnie więcej czasu?",[16,48230,48231],{},"Sama długość tekstu nie jest jednak dominantem, pod uwagę musimy brać głównie:",[51,48233,48234,48240,48246,48249],{},[54,48235,48236,48237],{},"zakres wyszukiwań (",[949,48238,48239],{},"search volume),",[54,48241,48242,48243],{},"ranking (",[949,48244,48245],{},"rankings),",[54,48247,48248],{},"ruch organiczny  (organic trafic level),",[54,48250,48251],{},"konwersje (onsite conversions).",[16,48253,48254],{},"Klient chce więcej wyświetleń, pozyskania leadów i nowych klientów, dlatego chcemy, by był on widoczny jak najwyżej. ",[16,48256,48257],{},"Gdy przejdziemy do słów kluczowych, tendencja wskazuje wybieranie tych najbardziej popularnych, lecz zdecydowanie bardziej istotnym będzie tutaj kontekst wypowiedzi. ",[16,48259,48260,48261,48264],{},"To ",[224,48262,48263],{},"jeden z najczęstszych błędów popełnianych w trakcie tworzenia tekstów",". Zbyt często za dużo uwagi poświęcane jest randze zawartych w nim słów, niż samej wartości przekazywanej informacji. Zapominamy, że tekst nie tylko ma być spójny pod kątem SEO, ale przede wszystkim ma być on angażujący dla czytelnika. Tylko wtedy uzna go za wartościowy i wróci on na naszą stronę. ",[12,48266,48268],{"id":48267},"która-formę-warto-wybrać",[224,48269,48270],{},"Która formę warto wybrać?",[16,48272,48273,48274,48277],{},"Prawda jest taka, że… żadną. ",[224,48275,48276],{},"Najlepszym wyborem jest korzystanie zarówno z jednej jak i drugiej."," Dzięki takiemu zachowaniu nie tylko dywersyfikujemy treści umieszczane na naszych stronach, ale także wprowadzamy element zaskoczenia dla naszych użytkowników. ",[16,48279,48280],{},"Żadna z wymienionych powyżej form nie powinna być rozpatrywana na zasadzie lepsza lub gorsza. Obie są różne, a ich używanie daje różne efekty. By korzystać z tych efektów, musimy być świadomi mechanizmów, które one implikują. ",[16,48282,48283],{},"Nie ma jedynej słusznej drogi, dlatego warto analizować zachowania naszych użytkowników i sprawdzać które formy najbardziej trafiają w ich gusta. W końcu robimy to wszystko z myślą o nich, prawda?",{"title":34,"searchDepth":190,"depth":190,"links":48285},[48286,48287,48292,48297,48298,48299],{"id":47792,"depth":190,"text":47795},{"id":47837,"depth":190,"text":47840,"children":48288},[48289,48290,48291],{"id":47861,"depth":359,"text":47864},{"id":47884,"depth":359,"text":47887},{"id":47940,"depth":359,"text":47943},{"id":47960,"depth":190,"text":47963,"children":48293},[48294,48295,48296],{"id":47983,"depth":359,"text":47864},{"id":48011,"depth":359,"text":47887},{"id":48085,"depth":359,"text":47943},{"id":48110,"depth":190,"text":48113},{"id":48196,"depth":190,"text":48199},{"id":48267,"depth":190,"text":48270},"2020-05-12","W czasach gdy przeciętny człowiek otrzymuje każdego dnia pięciokrotnie więcej informacji niż niecałe 50 lat temu, panuje wybiórczość informacyjna. Jako cywilizacja nawykliśmy do szybkich i treściwych","\u002Fblog\u002Fimages\u002Flong-form-content-czy-short-form-content-ktora-forme-stosowac.webp",{},"\u002Fblog\u002Flong-form-content-czy-short-form-content-ktora-forme-stosowac",{"title":47763,"description":48301},"blog\u002Flong-form-content-czy-short-form-content-ktora-forme-stosowac","qhsczJ4CWJYVGi2GFpJfXHAxKCcagYLDh0LzYpAwNVk",{"id":48309,"title":48310,"author":377,"body":48311,"category":28901,"coverStyle":197,"date":48597,"description":48598,"excerpt":197,"extension":200,"image":48599,"meta":48600,"navigation":203,"path":48601,"readTime":6251,"seo":48602,"seoDescription":197,"stem":48603,"__hash__":48604},"blog\u002Fblog\u002Fczym-sa-breadcrumbs-i-jak-nalezy-je-stosowac-przy-budowie-strony-internetowej.md","Czym są Breadcrumbs i jak należy je stosować przy budowie strony internetowej",{"type":9,"value":48312,"toc":48583},[48313,48323,48330,48333,48337,48340,48343,48354,48358,48361,48364,48369,48378,48381,48384,48388,48396,48399,48402,48407,48411,48414,48419,48425,48428,48432,48435,48446,48452,48463,48469,48475,48479,48482,48491,48495,48498,48512,48515,48518,48532,48536,48539,48556,48560,48563,48569,48575],[16,48314,48315,48318,48319,48322],{},[224,48316,48317],{},"Breadcrumbs,"," z angielskiego „",[224,48320,48321],{},"okruszki chleba","„, to drugorzędne menu nawigacyjne, które pozwala w szybki sposób przejść do poprzednio przeglądanej strony lub strony nadrzędnej. Spotykane są najczęściej w sklepach internetowych, na portalach informacyjnych lub na stronach o bardzo rozbudowanej strukturze. Jako element interfejsu graficznego umieszczane są zaraz pod górną belką lub pod nagłówkiem.",[16,48324,48325,48326,48329],{},"Główną funkcją nawigacji okruszkowej jest ",[224,48327,48328],{},"wskazanie użytkownikowi miejsca",", w którym obecnie się znajduje oraz ścieżki dotarcia do tej podstrony ze strony głównej. Nawigacja ta pozwala także poznać strukturę serwisu, poprzez podanie, jaka strona jest nadrzędną do tej obecnie oglądanej.",[16,48331,48332],{},"Breadcrumbs swoją nazwą nawiązują do popularnej baśni dla dzieci autorstwa braci Grimm. Tytułowi Jaś i Małgosia zostali porzuceni przez ojca i macochę w lesie, a okruszki chleba miały im pomóc w odnalezieniu ścieżki do domu. Jak wiemy, plan spalił na panewce, bo okruszki zjadły leśne ptaki. Ostatecznie, dzieci trafiły do chatki złej czarownicy, gdzie sprytem musiały walczyć o przetrwanie. Jeżeli nie chcesz, aby Twoich użytkowników spotkał los Jasia i Małgosi, koniecznie zadbaj o prawidłowe umieszczenie oraz strukturę breadcrumbs.",[12,48334,48336],{"id":48335},"rodzaje-breadcrumbs","Rodzaje Breadcrumbs",[16,48338,48339],{},"Wiemy już czym jest nawigacja okruszkowa oraz jaką funkcję pełni na stronie internetowej. Zatem pora odpowiedzieć na pytanie: czy breadcrumbs zawsze pokaże nam strukturę witryny oraz zależność pomiędzy stronami?",[16,48341,48342],{},"Wszystko zależy od rodzaju „okruszków”, który zastosujemy. A wyróżniamy trzy typy breadcrumbs:",[51,48344,48345,48348,48351],{},[54,48346,48347],{},"oparte na ścieżce,",[54,48349,48350],{},"oparte na lokalizacji,",[54,48352,48353],{},"oparte na atrybutach.",[220,48355,48357],{"id":48356},"breadcrumbs-oparte-na-ścieżce","Breadcrumbs oparte na ścieżce",[16,48359,48360],{},"Jest to typ, który lata swojej świetności ma już dawno za sobą. Głównie dlatego, że jego rolę w takim samym stopniu pełni przycisk „Wstecz” w przeglądarce lub na ekranie smartfona.",[16,48362,48363],{},"Z założenia, okruszki chleba oparte na ścieżce pokazują, jaką drogę przebył użytkownik, trafiając ostatecznie na daną podstronę. Słabością tego typu nawigacji jest fakt, że użytkownicy przemieszczają się po witrynie w sposób nielogiczny, tworząc przy tym dziwne powiązania.",[16,48365,48366,48368],{},[224,48367,9561],{}," Bartek wszedł na stronę główną księgarni internetowej, następnie udał się do kategorii z horrorami, po czym stwierdził, że nie ma w niej tego, czego szukał i powrócił do strony głównej. Następnie wybrał kategorię fantasy i w niej obejrzał dwa produkty, za każdym razem powracając do kategorii nadrzędnej, by w końcu trafić na odpowiednią książkę",[16,48370,48371,48372,48374],{},"Jego ścieżka breadcumbs wyglądałaby następująco:",[269,48373],{},[32,48375],{"alt":48376,"src":48377},"“Breadcrumbs","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fbreadcrumbs-oparte-na-sciezce.jpg",[16,48379,48380],{},"W przypadku dużych sklepów, gdzie liczba stron do sesji osiąga nawet dwucyfrowe liczby, taka nawigacja jest niepraktyczna, a nawet wprowadza użytkownika w błąd.",[16,48382,48383],{},"Dodatkowo sprawa komplikuje się w przypadku użytkowników, którzy odwiedzili Twoją stronę z wyników wyszukiwania Google. Dla nich wciśnięcie przycisku „Wstecz” w menu okruszkowym będzie oznaczać powrót do wyszukiwarki. Algorytm potraktuje to jako niespełnienie oczekiwań użytkownika, co skutkować może obniżeniem pozycji w rankingu.",[220,48385,48387],{"id":48386},"breadcrumbs-oparte-na-lokalizacji","Breadcrumbs oparte na lokalizacji",[16,48389,48390,48391,48395],{},"Jest to najpopularniejszy typ nawigacji okruszkowej stosowany głównie w sklepach internetowych. Można go również spotkać na portalach informacyjnych, serwisach ogłoszeniowych czy ",[182,48392,48394],{"href":5156,"rel":48393},[349],"blogach",". Ten rodzaj breadcrumbs oparty jest na hierarchii, a każdy kolejny okruszek jest stroną podrzędną do poprzedniej. Ostatnim z umieszczonych elementów jest strona, na której obecnie się znajdujemy. Zazwyczaj jest on pogrubiony lub w inny sposób wyróżnia się na tle pozostałych.",[16,48397,48398],{},"Breadcrumbs oparte o lokalizację pomagają użytkownikowi odnaleźć się w strukturze strony, usprawniają nawigację wewnętrzną i pozwalają mu odkrywać podstrony nadrzędne, bez konieczności używania menu głównego.",[16,48400,48401],{},"Przykład breadcrumbs opartego o strukturę witryny:",[16,48403,48404],{},[32,48405],{"alt":48387,"src":48406},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fbreadcrumbs-oparte-na-lokalizacji.jpg",[220,48408,48410],{"id":48409},"breadcrumbs-oparte-na-atrybutach","Breadcrumbs oparte na atrybutach",[16,48412,48413],{},"Nawigacja okruszkowa oparta na atrybutach to nic innego jak lista atrybutów, które posiada nasz produkt.",[16,48415,48416,48418],{},[224,48417,9561],{}," Bartek w wyszukiwarce Google znalazł ciekawą pozycję z gatunku fantasy. Przeszedł na stronę sklepu, przeczytał opis i stwierdził, że bardzo chętnie kupi od razu całą serię. Niestety, w strukturze strony księgarni nie było podziału uwzględniającego cykle wydawnicze, ze względu na co byłby zmuszony za każdym razem przeszukiwać kategorię nadrzędną. Zauważył jednak, że wydawca oferuje mu, obok nawigacji opartej na strukturze, dodatkowe atrybuty. Breadcrumbs dla powyższej sytuacji mogą wyglądać tak:",[16,48420,48421],{},[32,48422],{"alt":48423,"src":48424},"breadcrumbs oparte na lokalizacji i atrybutach","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fbreadcrumbs-oparte-na-atrybutach.jpg",[16,48426,48427],{},"Pierwsze elementy to część nawigacji opartej o hierarchię strony. Ostatnie dwa elementy to atrybuty, które zostały przypisane do produktu. Dzięki temu Bartek, klikając w Świat Dysku, zostanie przeniesiony do dedykowanej strony, zawierającej wszystkie dostępne książki z tego cyklu. Nie tylko ułatwi mu to odnalezienie się na witrynie, ale także zaoszczędzi jego czas, co może przełożyć się na większe zakupy w sklepie.",[12,48429,48431],{"id":48430},"dlaczego-warto-stosować-breadcrumbs-na-swojej-witrynie","Dlaczego warto stosować breadcrumbs na swojej witrynie?",[16,48433,48434],{},"Jak każdy element w witrynie, umiejętnie stosowane breadcrumbs mogą przysłużyć się w kilku kwestiach.",[16,48436,48437,48440,48441,48445],{},[224,48438,48439],{},"Po pierwsze i najważniejsze."," Ułatwiają one użytkownikowi ",[182,48442,48444],{"href":43068,"rel":48443},[349],"odnalezienie się w strukturze strony",". Każdy (lub niemal każdy) z elementów tej nawigacji jest klikalny, dzięki czemu odwiedzający naszą stronę jest w stanie przejść wyżej w hierarchii bez konieczności korzystania z menu głównego. Poprawia się tym samym doświadczenia użytkownika w obcowaniu z naszą witryną, a zadowolony internauta będzie skłonny odwiedzić ją ponownie.",[16,48447,48448,48451],{},[224,48449,48450],{},"Po drugie."," Breadcrumbs poprawiają strukturę linków wewnętrznych witryny. Dodatkowo, umieszczenie słów kluczowych w okruszkach wskazuje robotom indeksującym, jakiego tematu dotyczy strona, do której prowadzi link. Umieszczenie słowa kluczowego w dopasowaniu ścisłym w anchorze, jest jednym z sygnałów rankingowych w SEO. Dlatego, w trakcie optymalizacji, menu okruszkowe także powinno podlegać weryfikacji.",[16,48453,48454,48457,48458,48462],{},[224,48455,48456],{},"Po trzecie."," Zarówno nawigacja oparta o strukturę jak i o atrybuty może przyczynić się do obniżenia ",[182,48459,48461],{"href":43131,"rel":48460},[349],"współczynnika odrzuceń",", czyli sytuacji, w której użytkownik nie podejmuje żadnej interakcji ze stroną. Wskazanie użytkownikowi, poprzez nawigację okruszkową, że w kategorii nadrzędnej może znaleźć produkty spełniające jego oczekiwania, przyczynia się do zatrzymania go dłużej na stronie.",[16,48464,48465,48468],{},[224,48466,48467],{},"Po czwarte",". Breadcrumbs oznaczone danymi strukturalnymi potrafią zmienić wygląd wyniku wyszukiwania w Google. Zamiast pełnego adresu URL, pojawiają się kolejne poziomy strony oddzielone znakiem większości (>). Wprawdzie algorytm wyszukiwania sam potrafi wygenerować okruszki na podstawie adresu URL, jednak nie zawsze wyglądają one tak, jakbyśmy tego chcieli.",[16,48470,48471],{},[32,48472],{"alt":48473,"src":48474},"porównanie wyglądu adresu URL w wynikach wyszukiwania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwyniki-wyszukiwania-breadcrumbs.png",[12,48476,48478],{"id":48477},"gdzie-dodać-breadcrumbs-na-stronie","Gdzie dodać breadcrumbs na stronie?",[16,48480,48481],{},"Zwyczajowo okruszki umieszcza się w górnej część strony internetowej, najczęściej pod górną belką menu głównego i pod tytułem strony. W tym też miejscu użytkownik intuicyjnie będzie ich poszukiwał. Projektując breadcrumbs należy pamiętać o tym, że pełnią one rolę nawigacji pomocniczej i nie powinny być nadmiernie wyeksponowane na stronie.",[16,48483,48484,48485,48487],{},"Do oddzielania kolejnych okruszków używa się najczęściej znaku większości „>”, wskazującego także na hierarchię w strukturze witryny. Czasem zastępowany jest on innymi znakami np. „\u002F” lub „≫”. Można także zastosować inną formę graficzną. Najważniejsze jest to, aby okruszki nie były tym elementem, który w pierwszej kolejności przyciąga wzrok użytkownika.",[269,48486],{},[32,48488],{"alt":48489,"src":48490},"Przykłady breadcrumbs","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fprzyklady-breadcrumbs.png",[12,48492,48494],{"id":48493},"breadcrumbs-a-dane-strukturalne","Breadcrumbs a dane strukturalne",[16,48496,48497],{},"Dane strukturalne to jeden ze sposobów przekazywania informacji robotom. Dzięki nim są one w stanie lepiej „zrozumieć” dostarczaną im do indeksacji treść. Jednym z typów danych strukturalny możemy oznaczyć menu okruszkowe. W tym celu najlepiej zasięgnąć informacji w oficjalnych poradnikach:",[51,48499,48500,48506],{},[54,48501,48502],{},[182,48503,48504],{"href":48504,"rel":48505},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fdata-types\u002Fbreadcrumb?hl=pl",[349],[54,48507,48508],{},[182,48509,48510],{"href":48510,"rel":48511},"https:\u002F\u002Fschema.org\u002Fbreadcrumb",[349],[16,48513,48514],{},"Preferowanym przez Google słownikiem jest schema.org i to na jego podstawie polecam tworzenie danych strukturalnych.",[16,48516,48517],{},"Zaletą stosowania danych strukturalnych do oznaczenia breadcrumbs, jest lepsze zrozumienie struktury strony przez roboty indeksujące oraz zmiana wyglądu adresu nad tytułem w wynikach wyszukiwania.",[16,48519,48520,48521,48525,48526,48528],{},"Wdrażając dane strukturalne, nie zapomnijmy o przetestowaniu witryny specjalnym narzędziem, które znajduje się pod tym adresem: ",[182,48522,48523],{"href":48523,"rel":48524},"https:\u002F\u002Fsearch.google.com\u002Fstructured-data\u002Ftesting-tool\u002Fu\u002F0\u002F",[349],". Błędy, które pojawią się podczas testów, należy wyeliminować, aby zapewnić poprawne wyświetlanie się breadcrumbs w wynikach wyszukiwania. Strony z błędnie wprowadzonym oznaczeniem menu nawigacyjnego, możesz także sprawdzić w Google Search Console, w sekcji Menu nawigacyjne.",[269,48527],{},[32,48529],{"alt":48530,"src":48531},"Sekcja Menu Nawigacyjne w Google Search Console pozwala sprawdzić czy właściwie wdrożyliśmy okruszki chleba na stronie","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fgoogle-search-console-menu-nawigacyjne.png",[12,48533,48535],{"id":48534},"najczęstsze-błędy-przy-tworzeniu-breadcrumbs","Najczęstsze błędy przy tworzeniu breadcrumbs",[16,48537,48538],{},"Do najczęstszych błędów popełnianych podczas wdrażania breadcrumbs na stronie należy:",[51,48540,48541,48544,48547,48550,48553],{},[54,48542,48543],{},"dodawanie okruszków do stron o płaskiej strukturze – dublowanie menu głównego,",[54,48545,48546],{},"brak uporządkowanej struktury witryny oraz menu okruszkowego,",[54,48548,48549],{},"zastąpienie nawigacji głównej przez breadcrumbs,",[54,48551,48552],{},"stosownie breadcrumbs opartych o ścieżkę użytkownika,",[54,48554,48555],{},"błędy w danych strukturalnych.",[12,48557,48559],{"id":48558},"na-zakończenie","Na zakończenie",[16,48561,48562],{},"Nawigacja okruszkowa jest elementem strony, który nie tylko wpływa na poprawę doświadczeń użytkownika, ale także pozytywnie oddziałuje na działania SEO prowadzone dla danej witryny. Nie należy jej zaniedbywać, gdyż to właśnie od niej zależy, czy wzorem Jasia i Małgosi – internauta utknie w lesie czy też będzie mógł się swobodnie poruszać po wytyczonej przez Ciebie ścieżce.",[220,48564,48566],{"id":48565},"daniel-jędrysik",[224,48567,48568],{},"Daniel Jędrysik",[16,48570,48571,48572],{},"Starszy specjalista SEO – ",[182,48573,31713],{"href":26407,"rel":48574},[349],[16,48576,48577,48578],{},"Specjalizuje się w pozycjonowaniu stron. Fan pracy nad najtrudniejszymi projektami SEO oraz technicznej optymalizacji witryn. Z powodzeniem realizuje projekty na rynkach polskim i anglojęzycznych. W wolnych chwilach zgłębia wiedzę z zakresu analityki. Prywatnie miłośnik historii i fan fantastyki. Autor bloga: ",[182,48579,48582],{"href":48580,"rel":48581},"https:\u002F\u002Fdaniel-jedrysik.pl\u002F",[349],"daniel-jedrysik.pl",{"title":34,"searchDepth":190,"depth":190,"links":48584},[48585,48590,48591,48592,48593,48594],{"id":48335,"depth":190,"text":48336,"children":48586},[48587,48588,48589],{"id":48356,"depth":359,"text":48357},{"id":48386,"depth":359,"text":48387},{"id":48409,"depth":359,"text":48410},{"id":48430,"depth":190,"text":48431},{"id":48477,"depth":190,"text":48478},{"id":48493,"depth":190,"text":48494},{"id":48534,"depth":190,"text":48535},{"id":48558,"depth":190,"text":48559,"children":48595},[48596],{"id":48565,"depth":359,"text":48568},"2020-05-08","Breadcrumbs, z angielskiego „okruszki chleba„, to drugorzędne menu nawigacyjne, które pozwala w szybki sposób przejść do poprzednio przeglądanej strony lub strony nadrzędnej. Spotykane są ","\u002Fblog\u002Fimages\u002Fczym-sa-breadcrumbs-i-jak-nalezy-je-stosowac-przy-budowie-strony-internetowej.webp",{},"\u002Fblog\u002Fczym-sa-breadcrumbs-i-jak-nalezy-je-stosowac-przy-budowie-strony-internetowej",{"title":48310,"description":48598},"blog\u002Fczym-sa-breadcrumbs-i-jak-nalezy-je-stosowac-przy-budowie-strony-internetowej","K0v7fwcQBMn6wmxqpPNouZsVyX2gVE236OoHn7jStIw",{"id":48606,"title":48607,"author":377,"body":48608,"category":5063,"coverStyle":197,"date":48806,"description":48807,"excerpt":197,"extension":200,"image":48808,"meta":48809,"navigation":203,"path":48810,"readTime":6251,"seo":48811,"seoDescription":197,"stem":48812,"__hash__":48813},"blog\u002Fblog\u002Fmoc-domeny-w-link-buildingu.md","Jak ocenić moc domeny w link buildingu?",{"type":9,"value":48609,"toc":48804},[48610,48617,48622,48627,48634,48637,48640,48645,48653,48656,48661,48668,48671,48678,48685,48688,48691,48696,48699,48706,48711,48714,48721,48729,48732,48735,48740,48743,48751,48754,48757,48786,48789,48792],[16,48611,48612,48616],{},[182,48613,48615],{"href":42380,"rel":48614},[349],"Moc domeny"," to temat, który od dawien dawna interesuje wszystkich, którzy pozyskują linki. W większości ich pozyskiwanie to nic innego, jak po prostu kupowanie. Wiąże się więc z wydawaniem pieniędzy, a to znów przekłada się na selekcję. Część pozycjonerów bardzo dogłębnie analizuje i ogląda nie tyle domenę, na której chce pozyskać link, co cenę takiego zakupu. Wszak budżet na linkowanie nie rozciągnie się niczym guma, a klienci chcą byśmy kupowali jak najwięcej (nie zawsze jak najlepiej) za jak najmniej. Sprawdź, jak realnie ocenić moc domeny by jej wartość przełożyła się na wynik w SERPach.",[16,48618,48619],{},[32,48620],{"alt":34,"src":48621},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage1-1.png",[16,48623,48624],{},[224,48625,48626],{},"Jak w 3 krokach sprawdzić, czy warto kupić link?",[678,48628,48629],{},[54,48630,48631],{},[224,48632,48633],{},"Wskaźniki SEO, a zakup linków",[16,48635,48636],{},"Nikt nie zna dokładnych wytycznych Google w ocenianiu i rankingowaniu stron. Jest wiele informacji i wskazówek, na których się opieramy, jednak nie są one ogólnie dostępne. Na szczęście dane to przede wszystkim matematyka. Sam fakt, czy ją lubimy czy nie, jest bez znaczenia – bo i tak codziennie wszyscy z niej korzystamy.",[16,48638,48639],{},"Wracając do matematyki i do miar to przykładowy wynik dla wybranego zakresu (wybrane zostały wyłącznie domeny dofollow) w ofercie Linkhouse:",[16,48641,48642],{},[32,48643],{"alt":34,"src":48644},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage2-2.png",[16,48646,48647,48648,48650],{},"Widzimy tutaj wiele parametrów, które mają bardzo zróżnicowane wyniki. Ale oparte są na kilku narzędziach jak Majestic SEO czy Ahrefs. Każde narzędzie ma swoją bazę modelową, z której korzysta. Żadne narzędzie nie ma takiej bazy i nie korzysta z niej jak Google i odwrotnie: Google nie ma takiej bazy jak żadne narzędzie i inaczej z niej korzysta. Wszystkie te wyniki musimy oceniać jako próbki danych. Naturalnie, że im wyższy wynik, tym lepsza jest miejscówka do pozyskania linka. Jeżeli jednak dane z obu źródeł są bardzo różne – warto sprawdzić je dodatkowo w innym narzędziu takim jak np. Moz czy SemRush. Oczywiście oba te narzędzia mają w Polsce najlepsze bazy linków – ale jeżeli chodzi o rynki zagraniczne, to tutaj już można polemizować.",[269,48649],{},[32,48651],{"alt":34,"src":48652},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage3-1.png",[16,48654,48655],{},"Sporym problemem jest również kwestia manipulacji wskaźników. Spotykamy często strony, które swoje parametry TF, CF czy DR, DA mają niewspółmierne do swojej historii czy widoczności. Do tego również dochodzą strony, które blokują możliwości harvestowania swoich danych poprzez blokady w robots.txt, czy .htaccess. Przez co ostatecznie strony linkowane przez tego typu witryny nie będą miały wysokich parametrów, a mogą mieć np. dużą widoczność.",[16,48657,48658],{},[32,48659],{"alt":34,"src":48660},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage4.png",[16,48662,48663,48667],{},[182,48664,48666],{"href":38065,"rel":48665},[349],"Linkami",", które są nieco odstawiane na bok i nie są właściwie w ogóle oceniane przez kupujących to linki wewnętrzne. Przy dużych serwisach, z bogatą historią to przede wszystkim one robią dużą różnicę. Warto sprawdzić, czy kupując artykuł będziemy uwzględnieni w linkowaniu wewnętrznym, czy np. wydawca – chętnie opublikuje naszą treść, ale nie wprowadzi artykułu do procesu linkowania wewnętrznego, a przez to nie będziemy tak samo traktowani jak tradycyjne treści w portalu.",[16,48669,48670],{},"Czy należy patrzeć na wskaźniki z narzędzi przy zakupie linków? Oczywiście, że tak – jest nawet takie zdanie dotyczące związków „Ufaj. Ale kontroluj” – myślę, że to zdanie idealnie może pasować do sprawdzania i weryfikowania danych z Ahrefs, Majestic, SemRush, Moz i innych przy zakupie linków.",[16,48672,48673,48674],{},"Więcej informacji na temat oceny metryk i wskaźników bardzo fajnie opisał Szymon Słowik – dlatego zachęcam również do przeczytania jego artykułu: ",[182,48675,48676],{"href":48676,"rel":48677},"https:\u002F\u002Fwww.szymonslowik.pl\u002Fmoc-domeny-w-link-buildingu\u002F",[349],[678,48679,48680],{"start":190},[54,48681,48682],{},[224,48683,48684],{},"Widoczność SEO",[16,48686,48687],{},"Widoczność domen to kolejny z parametrów, które warto sprawdzić i ocenić. Zachęcam do tego, aby robić to we wszystkich możliwych narzędziach, bo znów te różnice mogą być znaczne . Często w trakcie weryfikacji zdarza się, że tą różnicą mogła być np. zmiana bazy historycznej czy odświeżenie danych.",[16,48689,48690],{},"I znów – im lepsza widoczność, tym lepiej dla nas – dla potencjalnego nabywcy odnośnika ze strony.",[16,48692,48693],{},[32,48694],{"alt":34,"src":48695},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage5.png",[16,48697,48698],{},"Jest jednak kilka pułapek, które często mocno ten obraz widoczności zniekształcają. Migracje, przepięcia, zmiany techniczne, przepięcia https – to tylko kilka przykładów, które mogą znacząco wpłynąć na widoczność. Jeżeli te zmiany są częstymi widokami dla jednej domeny, to możemy mieć kłopoty z utrzymaniem np. naszego artykułu wysoko w wynikach przez dłuższy czas. A dodatkiem, który oprócz linku powinien być dla nas ważny, jest również zyskiwanie ruchu i popularności np. artykułu, który został opublikowany w zewnętrznym miejscu.",[16,48700,48701,48702,48705],{},"Jeżeli nasz budżet jest niewielki, to zachęcam do weryfikacji miejsc, które mają niezłą widoczność – ale profil linków jest jeszcze mizerny. Wiele takich stron ma z reguły rosnącą tendencję, jeżeli chodzi o ",[182,48703,5022],{"href":5206,"rel":48704},[349],". Z czasem i wartość naszego linka będzie rosnąć. Pamiętajmy jednak, by zakup np. odnośnika nie był wyłącznie zapewniony na 12 miesięcy, bo wtedy i nawet ten nasz niewielki budżet nie przyniesie korzyści.",[16,48707,48708],{},[32,48709],{"alt":34,"src":48710},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage6.png",[16,48712,48713],{},"Sensowne strony mają zbliżone parametry widoczności i parametry SEO. Jeżeli są wysokie np. TF i CF to i widoczność serwisu jest na zadowalającym poziomie. Jeżeli jednak widzimy, że parametry są wysokie, a widoczność zerowa to znaczy, że mamy do czynienia z manipulacjami i takie strony mogą być nieefektywne, jeżeli chodzi o zakup linków.",[678,48715,48716],{"start":359},[54,48717,48718],{},[224,48719,48720],{},"Wygląd behawioralny",[16,48722,48723,48724,48728],{},"Ten temat jest często ignorowany przez kupujących, szczególnie, jeżeli linki kupowane są dla siebie, a nie dla klienta. W dobie, kiedy samo pozycjonowanie nie jest wyłącznie pozyskaniem linka, a bardzo często łączy się z działaniami ",[182,48725,48727],{"href":47969,"rel":48726},[349],"PR-owymi",", to odbiór naszej wzmianki jest niezwykle ważny. O ile nie ważniejszy niż pozyskanie samego linka, który tutaj może być dodatkiem. Przy przygotowaniu np. artykułu to często na etapie przygotowania treści musimy zweryfikować dużo informacji o naszym kliencie, jego targecie i oczekiwaniach. Odpowiedni research nie kończy się na wpisaniu tytułu tekstu – tu sprawa dopiero się zaczyna.",[16,48730,48731],{},"Jeśli Twój klient korzysta z customer journey, to Twój tekst będzie musiał wpasowywać się w mapę interpretacji relacji. Dlatego przygotowanie tekstów może zająć zdecydowanie dłużej niż pierwotnie zakładałeś, bo po prostu zwyczajnie nie będzie się on wpisywać w wizję tego, co przedstawia forma komunikacji klienta. Sprawę można jednak również szybko załatwić, prosząc klienta o to, by treści przygotowywał sam – a my będziemy je tylko liftingować pod kątem SEO.",[16,48733,48734],{},"W przypadku klientów, którzy mocno działają na innych rynkach niż polski, dojdzie nam kwestia tłumaczenia lub przygotowania treści w języku publikacji. Obie formy są poprawne, jeżeli mamy odpowiednich wykonawców. Z tym niestety jest różnie – dlatego tutaj siatka kontaktów z zaufanymi lingwistami przydaje się bardziej niż umiejętność korzystania z Google Translate.",[16,48736,48737],{},[224,48738,48739],{},"Czy wygląd strony ma wpływ na moc linków?",[16,48741,48742],{},"Oczywiście, że nie. Ale to, jak szybko bot otworzy stronę i czy uda mu się ją sprawnie przeindeksować ma wpływ na jej ranking. Im lepszy ranking strony, z której chcemy pozyskać link – tym naturalnie link jest dla nas korzystniejszy.",[16,48744,48745,48746,48748],{},"Wracamy jednak do PR-u i pytania: Czy nasi klienci chcieliby, aby linki do ich stron były z miejsc, które już po otwarciu dają mocno do myślenia. Tutaj dla niektórych stara zasada „link to link” ciągle działa i jest bez znaczenia. Szczególnie dla klientów (mimo nawet świetnych parametrów SEO i widoczności) to bardzo istotna kwestia, na którą musimy zwracać uwagę.",[269,48747],{},[32,48749],{"alt":34,"src":48750},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage7.png",[16,48752,48753],{},"Powinniśmy także zwracać uwagę na kilka innych rzeczy, które moim zdaniem są ważne i powinny być przez nas oceniane. Ich brak nie powinien przekreślać strony, ale jeżeli tych braków jest więcej, to powinna nam się zapalić czerwona lampka.",[16,48755,48756],{},"Co oceniam po wejściu na stronę:",[51,48758,48759,48762,48765,48768,48771,48774,48777,48780,48783],{},[54,48760,48761],{},"czy serwis posiada certyfikat https?",[54,48763,48764],{},"czy posiada unikalne treści?",[54,48766,48767],{},"jak dużo linków wychodzących serwis generuje?",[54,48769,48770],{},"czy artykuły, które są dodawane to tylko artykuły z linkami, czy są też publikowane artykuły bez linków?",[54,48772,48773],{},"jak często strona jest aktualizowana?",[54,48775,48776],{},"jak wiele ma reklam?",[54,48778,48779],{},"czy szablon strony jest unikalny?",[54,48781,48782],{},"jaką historię ma serwis i domena?",[54,48784,48785],{},"jak zbudowane jest linkowanie wewnętrzne?",[16,48787,48788],{},"Można rozbudowywać tę listę w zależności od swoich potrzeb oraz potrzeb klienta. Jednakże są to problemy, z którymi spotykam się najczęściej. Oczywiście skupiłem się tutaj na działaniach agencyjnych i rzeczach, z którymi spotykam się często w komunikacji z klientami. Są branże i klienci, którzy nie zwracają szczególnej uwagi na swój wizerunek w Internecie – liczy się dla nich efektywność działań.",[16,48790,48791],{},"Sytuacja ewoluuje i to, w jaki sposób oraz skąd zdobywamy linki, staje się pewnego rodzaju procesem, a nie działaniem, jak bywało to w ostatnich latach. Budżety na linki są zwykle liczone w setkach i tysiącach złotych. Klienci z roku na rok są bardziej świadomymi naszych działań, ale to my decydujemy, w jaki sposób wykorzystywać ich budżety. Bardzo łatwo jest wydawać duże sumy i przepalać budżety nie zyskując nic poza paroma wskaźnikami w Ahrefs czy Majestic. Musimy pozyskiwać wiedzę na temat działań SEO, testować i wdrażać nietypowe rozwiązania, ale także coraz więcej uczyć się, jak mają być odbierani nasi klienci poprzez zapytania organiczne.",[16,48793,48794,48795,48797,48798,48801,48803],{},"Autor: Kamil Sroka",[269,48796],{},"\n**Head of SEO w ",[182,48799,25478],{"href":47252,"rel":48800},[349],[269,48802],{},"\n**Zajmuje się koordynowaniem działań SEO w DevaGroup. Najbardziej lubi pozycje i konwersje… najlepiej tylko te wysokie.",{"title":34,"searchDepth":190,"depth":190,"links":48805},[],"2020-05-07","Moc domeny to temat, który od dawien dawna interesuje wszystkich, którzy pozyskują linki. W większości ich pozyskiwanie to nic innego, jak po prostu kupowanie. Wiąże się więc z wydawaniem pieniędzy, a","\u002Fblog\u002Fimages\u002Fmoc-domeny-w-link-buildingu.webp",{},"\u002Fblog\u002Fmoc-domeny-w-link-buildingu",{"title":48607,"description":48807},"blog\u002Fmoc-domeny-w-link-buildingu","IkrBw6o_P1KquCBXWS0f4usTyzjhKQFhbOiizC_T2Us",{"id":48815,"title":48816,"author":377,"body":48817,"category":17222,"coverStyle":197,"date":48984,"description":48985,"excerpt":197,"extension":200,"image":48986,"meta":48987,"navigation":203,"path":48988,"readTime":4324,"seo":48989,"seoDescription":197,"stem":48990,"__hash__":48991},"blog\u002Fblog\u002Far-vr-w-marketingu.md","Rozszerzona i wirtualna rzeczywistość w marketingu",{"type":9,"value":48818,"toc":48977},[48819,48828,48836,48839,48843,48846,48849,48853,48861,48870,48875,48883,48888,48892,48895,48904,48913,48918,48921,48930,48934,48937,48940,48945,48948,48956,48961,48965,48974],[16,48820,48821,48822,48827],{},"Technologia rozwija się ",[182,48823,48826],{"href":48824,"rel":48825},"http:\u002F\u002Fwww.thefarm51.com\u002Fripress\u002FRynek_VR_raport_The_Farm_51.pdf",[349],"niezwykle szybko",". Jeszcze kilkanaście lat temu prawie nikt nie wspominał o rozszerzonej i wirtualnej rzeczywistości, a dziś jesteśmy świadkami tego, jak AR i VR znajduje zastosowanie w coraz większej ilości branż.",[16,48829,48830,48831,48833],{},"Studenci medycyny wykorzystują VR do nauki przeprowadzania operacji, a w naprawie silnika pomogą instrukcje wyświetlone na ekranie za pomocą technologii AR.",[269,48832],{},[32,48834],{"alt":34,"src":48835},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage1.jpg",[16,48837,48838],{},"Nie dziwi więc, że marketingowcy również sięgnęli po rozszerzoną i wirtualną rzeczywistość, aby w innowacyjny sposób dotrzeć do potencjalnego klienta.",[12,48840,48842],{"id":48841},"rozszerzona-i-wirtualna-rzeczywistość-różnice","Rozszerzona i wirtualna rzeczywistość – różnice",[16,48844,48845],{},"Wirtualna rzeczywistość (VR) to pełne odcięcie od świata realnego przy jednoczesnym całkowitym zanurzeniu (immersji) w wirtualnym świecie.",[16,48847,48848],{},"Rozszerzona rzeczywistość (AR) jest natomiast wzbogaceniem świata rzeczywistego o elementy wirtualne wyświetlane na ekranach (np. smartphony, specjalne okulary, szyby aut).",[12,48850,48852],{"id":48851},"co-lepsze-rozszerzona-rzeczywistość-czy-wirtualna-rzeczywistość","Co lepsze: rozszerzona rzeczywistość czy wirtualna rzeczywistość?",[16,48854,48855,48856],{},"Najpierw należy zastanowić się, jakie są cele kampanii, a dopiero później dobrać technologię. Jeśli celem są zasięgi, to raczej lepszy efekt przyniesie kampania AR. Rozszerzona rzeczywistość jest łatwiej dostępna dla odbiorcy. Potrzebuje on tylko smartphona z dostępem do internetu. Albo musi znaleźć się w odpowiednim miejscu o odpowiednim czasie. Na przykład na stacji Rotterdam Centralny, gdzie National Geographic realizowało ",[182,48857,48860],{"href":48858,"rel":48859},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5QDB7CDD5aA",[349],"AR-ową kampanię.",[16,48862,48863,48864,48869],{},"Rozszerzona rzeczywistość świetnie sprawdzi się wszędzie tam, gdzie chcemy zaprezentować produkt w realnej przestrzeni. Na przykład pokazać jak ubranie będzie ",[182,48865,48868],{"href":48866,"rel":48867},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5TZmQPdhpak",[349],"wyglądało"," na sylwetce klienta, albo „zbudować” wirtualny budynek tam, gdzie na razie jest dziura w ziemi.",[16,48871,48872],{},[32,48873],{"alt":34,"src":48874},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage2-1.png",[16,48876,48877,48878,48882],{},"Niewątpliwie jednak największy ",[182,48879,48881],{"href":42063,"rel":48880},[349],"„efekt wow”"," daje kampania VR-owa. Przeniesie Twojego odbiorcę w każde miejsce i zapewni niezapomniane wrażenia. Mimo rosnącej popularności wirtualnej rzeczywistości wciąż jeszcze niewiele osób ma zestaw VR w domu. Dlatego takie kampanie najczęściej organizowane są w miejscach publicznych.",[16,48884,48885],{},[32,48886],{"alt":34,"src":48887},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage3.jpg",[12,48889,48891],{"id":48890},"jak-wykorzystać-rozszerzoną-rzeczywistość-w-marketingu","Jak wykorzystać rozszerzoną rzeczywistość w marketingu?",[16,48893,48894],{},"Ponieważ rozszerzona rzeczywistość nadal jeszcze jest technologią wzbudzającą zaciekawienie, zastosowanie AR w kampaniach marketingowych może przynieść marce szeroki rozgłos.",[16,48896,48897,48898,48903],{},"Wykorzystał to ",[182,48899,48902],{"href":48900,"rel":48901},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=bCcvEVyAXQ0",[349],"Uber",", stawiając na stacji kolejowej w Zurychu monitor z podpiętą technologią AR. Przechodnie mogli na nim zobaczyć siebie w towarzystwie dzikich zwierząt stworzonych w rozszerzonej rzeczywistości. Przy okazji – ponad 1 130 000 wyświetleń.",[16,48905,48906,48907,48912],{},"Jak udowodnić, że marka zrobiła coś, co wydawać by się mogło jest niemożliwe? Udowodnić, że niemożliwe nie istnieje. I wykorzystać do tego technologię AR. Tak, jak marketingowcy promujący hasło „Pepsi Maxx. Maksimum smaku, zero cukru. Niewiarygodne”. Oczekujący na autobus na jednym z londyńskich przystanków byli świadkami ",[182,48908,48911],{"href":48909,"rel":48910},"https:\u002F\u002Fwww.theverge.com\u002F2014\u002F3\u002F25\u002F5545842\u002Fpepsi-bus-stop-ad-augmented-reality",[349],"nieprawdopodobnych wydarzeń"," dziejących się tuż obok nich.",[16,48914,48915],{},[32,48916],{"alt":34,"src":48917},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage4-1.jpg",[16,48919,48920],{},"Teraz łatwiej uwierzyć, że napój bez cukru smakuje tak dobrze, jak słodzony. Prawda?",[16,48922,48923,48924,48929],{},"W co jeszcze można uwierzyć dzięki nowoczesnej technologii? Na przykład w to, że ",[182,48925,48928],{"href":48926,"rel":48927},"http:\u002F\u002Fwww.lowesinnovationlabs.com\u002Ftestdrive\u002F",[349],"jesteś świetnym ogrodnikiem."," No i koniecznie potrzebujesz najnowszego sprzętu do przycinania krzewów. Tu z pomocą przychodzi wirtualna rzeczywistość.",[12,48931,48933],{"id":48932},"wirtualna-rzeczywistość-w-reklamie","Wirtualna rzeczywistość w reklamie",[16,48935,48936],{},"Coraz częściej marki stawiają na emocje. To, co odbiorcy czują gdy stykają się z brandem, wpływa na ich decyzje zakupowe. Fundując potencjalnym klientom pozytywne przeżycia spowodujesz, że chętniej sięgną po Twój produkt.",[16,48938,48939],{},"Hotele Marriott po mistrzowsku wykorzystują tę zasadę, zabierając klientów w niezwykłe podróże w rozszerzonej rzeczywistości.",[16,48941,48942],{},[32,48943],{"alt":34,"src":48944},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage5.jpg",[16,48946,48947],{},"Podczas kampanii Teleporter firma Marriott zabrała uczestników w VR-ową podróż. Odbiorcy przyznali, że doświadczenie to było na tyle realne, że rozbudziło w nich chęć wyjazdu na wakacje. Dokładnie o to chodziło firmie hotelarskiej.",[16,48949,48950,48951,4999],{},"Natomiast producent kraftowego piwa Old Irish pokazał uczestnikom prawdziwy smak Irlandii, zabierając ich w podróż po wyspie. Wycieczka kończyła się w pubie, gdzie uczestnicy ściągali VR-owe gogle, a wtedy… ",[182,48952,48955],{"href":48953,"rel":48954},"https:\u002F\u002Fwww.relevent.com\u002Fwork\u002Fmarriott\u002Fteleporter",[349],"zobacz",[16,48957,48958],{},[32,48959],{"alt":34,"src":48960},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage6.jpeg",[12,48962,48964],{"id":48963},"ar-i-vr-a-storytelling","AR i VR a storytelling",[16,48966,48967,48968,48973],{},"Allan Cook, dyrektor zarządzający w firmie Deloitte, ",[182,48969,48972],{"href":48970,"rel":48971},"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fpages\u002Ftechnology\u002Farticles\u002Faugmented-reality-marketing.html",[349],"wymienia rozszerzoną i wirtualną rzeczywistość"," jako nowy, obok 2D i 3D, wymiar opowiadania historii. AR i VR stały się narzędziami pozwalającymi zaangażować odbiorcę jeszcze bardziej poprzez pozwolenie mu na bycie w centrum wydarzeń. Rozszerzona i wirtualna rzeczywistość podbijają rynek marketingu i z niemal całkowitą pewnością można sądzić, że mają jeszcze wiele do zaoferowania.",[16,48975,48976],{},"Autor: Aga Ziarkowska",{"title":34,"searchDepth":190,"depth":190,"links":48978},[48979,48980,48981,48982,48983],{"id":48841,"depth":190,"text":48842},{"id":48851,"depth":190,"text":48852},{"id":48890,"depth":190,"text":48891},{"id":48932,"depth":190,"text":48933},{"id":48963,"depth":190,"text":48964},"2020-05-06","Technologia rozwija się niezwykle szybko. Jeszcze kilkanaście lat temu prawie nikt nie wspominał o rozszerzonej i wirtualnej rzeczywistości, a dziś jesteśmy świadkami tego, jak AR i VR znajduje zastos","\u002Fblog\u002Fimages\u002Far-vr-w-marketingu.webp",{},"\u002Fblog\u002Far-vr-w-marketingu",{"title":48816,"description":48985},"blog\u002Far-vr-w-marketingu","vcx8oPs45QoPXrLBsGQIvaPfbGu6UWo5hsskRGuzBu4",{"id":48993,"title":48994,"author":377,"body":48995,"category":196,"coverStyle":197,"date":49184,"description":49185,"excerpt":197,"extension":200,"image":49186,"meta":49187,"navigation":203,"path":49188,"readTime":858,"seo":49189,"seoDescription":197,"stem":49190,"__hash__":49191},"blog\u002Fblog\u002Fco-to-jest-structured-content-i-jak-go-pisac.md","Co to jest structured content i jak go pisać?",{"type":9,"value":48996,"toc":49173},[48997,49000,49008,49015,49021,49024,49032,49040,49043,49046,49049,49058,49064,49081,49087,49090,49096,49105,49108,49114,49130,49133,49139,49148,49151,49154,49157,49161,49164,49167,49170],[16,48998,48999],{},"Nasze treści możemy podzielić na dwa gatunki: te strukturyzowane i te bez struktury przewodniej teksty. Jedne i drugie są warte stosowania, warto być świadomym kiedy należy zastosować i jedną i drugą formę. ",[16,49001,49002,49003,49007],{},"Większość tekstów ",[182,49004,49006],{"href":41987,"rel":49005},[349],"o naturze technicznej",", lub tych edukacyjnych,  powinniśmy oblec w standardy pewnych ram. Sprawimy wtedy, że sam tekst będzie łatwiejszy w odbiorze, a nam samym lepiej  się go będzie pisać. Pozwoli to nadać ponadczasowości naszym tekstom i usprawni ich funkcjonowanie w przyszłości- bez problemu można do nich wrócić, odświeżyć i uaktualnić je o nowe dane. ",[16,49009,49010,49011,49014],{},"Poniższy artykuł skupi się na tym, czym jest ",[949,49012,49013],{},"structured content."," Jakie są jego podstawy, kiedy go używać i jak stworzyć własny format treści. ",[12,49016,49018],{"id":49017},"kiedy-nadajemy-strukturę-treści",[224,49019,49020],{},"Kiedy nadajemy strukturę treści?",[16,49022,49023],{},"W niektórych momentach teksty, które nie posiadają struktury, mogą okazać się lepszym wyborem. ",[16,49025,49026,49027,49031],{},"Gdy chcesz wciągnąć swojego czytelnika w wir opowieści, chcesz zaskoczyć lub zaintrygować. ",[182,49028,49030],{"href":44739,"rel":49029},[349],"Twój tekst"," może nakłaniać do refleksji, lub nawiązywać do Twoich doświadczeń. Ciężko wyobrazić sobie jak moglibyśmy nadać strukturę takiej narracji. ",[16,49033,49034,49035,49039],{},"Pomyśl o większości blog postów, ",[182,49036,49038],{"href":44444,"rel":49037},[349],"newsletterów",", czy o treściach marketingowych-  wszystkie mają charakter niestrukturyzowanych. Zawsze tam, gdzie historia powinna mieć swoją dynamikę, ramy to coś, co będzie ją przygaszać, a nam utrudniać pisanie. ",[16,49041,49042],{},"Im bardziej twoja treść jest jednak techniczna, szczegółowa czy informacyjna, tym lepiej wprowadzać strukturę treści. To również świetny sposób do przyzwyczajania Twoich czytelników do twojego stylu i czytania Twoich publikacji. ",[16,49044,49045],{},"Pomyśl o tym w ten sposób: gdy robisz zakupy w znanym Ci dobrze sklepie, wiesz co i gdzie leży, wiesz jak szybko i skutecznie w nim operować. Jesteś do niego przyzwyczajony i lubisz to. Gdy wchodzisz do nieznanego sklepu, szybko męczysz się, a szukanie najprostszej rzeczy zajmuje Ci wieki. ",[16,49047,49048],{},"Wróćmy teraz do twoich czytelników, tworzenie treści, która  ułatwi im wertowanie i przyswajanie informacji, ułatwi im życie.  ",[16,49050,49051,49052,49057],{},"Obecnie ",[182,49053,49056],{"href":49054,"rel":49055},"https:\u002F\u002Fwww.tech21century.com\u002Fthe-human-brain-is-loaded-daily-with-34-gb-of-information\u002F",[349],"przeciętny człowiek przetwarza 34 gigabajtów danych dziennie",", dlatego lubimy treści, które dają nam informacje na tacy. Struktura ułatwi więc skanowanie informacji i przyzwyczai czytelnika do naszych treści- zatrzymasz go dzięki temu na dłużej. ",[220,49059,49061],{"id":49060},"przemyśl-stworzenie-ram-swoich-tekstów-jeśli",[224,49062,49063],{},"Przemyśl stworzenie ram swoich tekstów jeśli:",[51,49065,49066,49069,49072,49075,49078],{},[54,49067,49068],{},"użytkownicy potrzebują szybkiego dostępu do informacji,",[54,49070,49071],{},"przekazujesz regularnie materiały edukacyjne,",[54,49073,49074],{},"jeśli potrzebujesz szybko tworzyć treści,",[54,49076,49077],{},"chcesz zachęcić i przyzwyczaić użytkowników do pewnego standardu,",[54,49079,49080],{},"chcesz zachęcić do ponownych odwiedzin twojej witryny.",[12,49082,49084],{"id":49083},"jak-tworzyć-struktury-treści",[224,49085,49086],{},"Jak tworzyć struktury treści?",[16,49088,49089],{},"Jeśli szukasz szablonu, który mógłbyś wdrożyć u siebie, jednak trudno sprostać twoim oczekiwaniom, rozważ stworzenie swojego. Możesz obrać w tym celu dwie ścieżki:",[220,49091,49093],{"id":49092},"korzystaj-ze-wzoru",[224,49094,49095],{},"Korzystaj ze wzoru",[16,49097,49098,49099,49104],{},"Jeśli masz już kilka ",[182,49100,49103],{"href":49101,"rel":49102},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fsprawdzanie-pisowni-korekta-tekstu\u002F",[349],"opublikowanych treści"," (albo przynajmniej jeden), może Ci on idealnie posłużyć do stworzenia modelu wstępnego. Przeglądnij i zanalizuj ten tekst, porównaj go do innych testów\u002Fwzorów, które możesz znaleźć w internecie. Wylistuj jakie elementy chciałbyś dodać i jak sensownie możesz je rozplanować. Pamiętaj, że często mniej znaczy więcej!",[16,49106,49107],{},"Gdy wybierzesz dane składniki tekstu, opisz każdy z nich- co wnosi do treści, które tworzysz i w jaki sposób to robi.",[220,49109,49111],{"id":49110},"popularne-elementy-które-możesz-zawrzeć-to",[224,49112,49113],{},"Popularne elementy, które możesz zawrzeć to:",[51,49115,49116,49119,49122,49125,49128],{},[54,49117,49118],{},"Tytuł",[54,49120,49121],{},"Wprowadzenie",[54,49123,49124],{},"Rozwinięcie (możesz je rozbić na poszczególne części)",[54,49126,49127],{},"Dodatkowe źródła ",[54,49129,43117],{},[16,49131,49132],{},"Pamiętaj, że model ma Ci służyć przy każdym kolejnym tekście, który tworzysz, nie bój się więc tworzenia bardzo ogólnych wzorów ",[220,49134,49136],{"id":49135},"zacznij-od-czystej-kartki",[224,49137,49138],{},"Zacznij od czystej kartki",[16,49140,49141,49142,49147],{},"Jeśli zaczynasz pisanie tekstu od odnotowania przekazu danej treści, to jesteś na dobrej drodze. Dobrą praktyką jest tworzenie ",[182,49143,49146],{"href":49144,"rel":49145},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F9-najczestszych-bledow-copywriterow\u002F",[349],"szkicu tekstu"," i pogłębienie tematu. Daje Ci to możliwość wczesnej weryfikacji założenia. Pozwoli Ci zadać sobie pytanie, jaki przekaz masz zamiar promować tym tekstem- łatwiej zmierzać gdzieś jeśli mamy cel i wytyczoną drogę do niego.",[16,49149,49150],{},"Szukaj wzorów w swoim stylu, pojawiają się one naturalnie. Ludzie uwielbiają działać w pewnych schematach, dlatego też najlepiej jest znaleźć Twój własny flow i poddać go pewnej strukturyzacji- zachowasz dzięki temu swój styl i przy okazji uporządkujesz swoje artykuły.",[16,49152,49153],{},"Wylistuj punkty, które pojawiają się w szkicu. Przemyśl, jaki wpływ ma każdy z nich na efekt finalny treści. Czy aby na pewno jest on niezbędny? Opisz użyteczność i znaczenie każdego z elementów.",[16,49155,49156],{},"Stwórz swój szablon, punktując niezbędne elementy szkicu. Przemyśl dwukrotnie czy wszystko jest potrzebne.  Czy cel jego umieszczania jest słuszny? Jeśli tak, umieść go jako stały element swojego szablonu.",[12,49158,49160],{"id":49159},"który-styl-jest-dla-ciebie","Który styl jest dla Ciebie",[16,49162,49163],{},"Oczywiście wszystko finalnie zależy od tego co i dla kogo tworzysz. Jeśli znasz wystarczająco dobrze swoją publikę, to wiesz, czego oczekują.",[16,49165,49166],{},"Jeśli tworzysz treści skoncentrowane na edukacyjnych celach, przekazywania cyklicznych informacji lub chcesz wyrobić swój styl – struktura i szablon tekstu będą dla Ciebie.",[16,49168,49169],{},"Jeśli natomiast kreujesz twórcze i dynamiczne teksty, nie chcesz się zamykać w żadnych ramach- dobrze o tym wiesz.",[16,49171,49172],{},"Pamiętaj jednak, że nawet w strukturach mogą (a czasem nawet powinny) zachodzić minimalne zmiany i udoskonalenia. W końcu to Ty jesteś autorem tej opowieści.",{"title":34,"searchDepth":190,"depth":190,"links":49174},[49175,49178,49183],{"id":49017,"depth":190,"text":49020,"children":49176},[49177],{"id":49060,"depth":359,"text":49063},{"id":49083,"depth":190,"text":49086,"children":49179},[49180,49181,49182],{"id":49092,"depth":359,"text":49095},{"id":49110,"depth":359,"text":49113},{"id":49135,"depth":359,"text":49138},{"id":49159,"depth":190,"text":49160},"2020-05-05","Nasze treści możemy podzielić na dwa gatunki: te strukturyzowane i te bez struktury przewodniej teksty. Jedne i drugie są warte stosowania, warto być świadomym kiedy należy zastosować i jedną i drugą ","\u002Fblog\u002Fimages\u002Fco-to-jest-structured-content-i-jak-go-pisac.webp",{},"\u002Fblog\u002Fco-to-jest-structured-content-i-jak-go-pisac",{"title":48994,"description":49185},"blog\u002Fco-to-jest-structured-content-i-jak-go-pisac","oEHX62JRaUYB7crg7J1xO6jTPnx2n1q5qTQD5KFFOk0",{"id":49193,"title":49194,"author":377,"body":49195,"category":17222,"coverStyle":197,"date":49184,"description":197,"excerpt":197,"extension":200,"image":49336,"meta":49337,"navigation":203,"path":49338,"readTime":6251,"seo":49339,"seoDescription":197,"stem":49340,"__hash__":49341},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-turystycznej.md","Branża turystyczna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":49196,"toc":49333},[49197,49204,49212,49215,49218,49221,49224,49238,49246,49249,49252,49255,49258,49263,49266,49277,49283,49293,49307,49310,49313,49316,49319,49322,49325],[16,49198,49199,49200,49203],{},"#(hasztag)travel i kryjąca się za tym cała branża turystyczna wydaje się tematem bardzo przyjemnym i prostym w obsłudze. Szeroki wybór pięknych zdjęć powinien ułatwić nam zadanie (chociaż czasami można dostać oczopląsu) podczas działań ",[182,49201,39484],{"href":5111,"rel":49202},[349],". Podczas tworzenia i planowania treści musimy uzbroić się w cierpliwość, ponieważ sama kreatywność i publikacja nie wystarczą. Dlatego to, co jest najważniejsze to odpowiedni plan i znajomość rynku.",[16,49205,49206],{},[224,49207,49208,49209,284],{},"Sprawdź ofertę ",[182,49210,7700],{"href":5156,"rel":49211},[349],[16,49213,49214],{},"Podróżujemy coraz częściej, ponieważ to właśnie odkrywanie nowych miejsc czy kultur sprawia nam dużo radości. To, co uległo zmianie to styl naszego odkrywania świata. Przez wiele lat podróże (a głównie te zagraniczne) były dla wielu dużym wydarzeniem. W dobie tanich lotów, noclegów, czy stałego dostępu do Internetu, podróże stały się przede wszystkim modne. Z tego względu jesteśmy w stanie zapłacić więcej za „doświadczenie” niż rzeczy, które bardzo często przywozimy ze sobą. I właśnie to jest kluczowe przy planowaniu i tworzeniu contentu.",[16,49216,49217],{},"Większość osób podczas podróży relacjonuje to na swoich kanałach na bieżąco a #travel czy #lovetravel są już przeładowane. Naprzeciw takim osobom wychodzi również cała branża turystyczna. Parę lat temu w Sydney powstał pierwszy hotel „dla instagramowiczów” a goście którzy mieli powyżej 30 000 obserwatorów mogli spędzić noc w hotelu za darmo. Innym przykładem jest Muzeum Art In Island w Manili, gdzie przy dziełach sztuki na pewno nie znajdziemy tabliczki „zakaz fotografowania”, ponieważ to miejsce jest stworzone dla osób, które uwielbiają robić sobie zdjęcia i relacjonować to w swoich social mediach (oczywiście z odpowiednim hasztagiem i lokalizacją). Takich miejsc na świecie jest już dużo więcej, bo właśnie tego typu relacje czy kampanie są dla branży turystycznej najlepsze, a dlaczego? Bo uzyskujemy tzw. User Generated Content, czyli treści, które są generowane przez naszych użytkowników\u002Fgości.",[16,49219,49220],{},"Przy planowaniu podróży zwracamy uwagę na wiele czynników i zanim podejmiemy decyzję, to bardzo często czytamy opinię i przeglądami dane miejsca na różnych, dostępnych kanałach, ponieważ właśnie tam dostajemy informację „z pierwszej ręki”, czyli od innych podróżników.",[16,49222,49223],{},"No dobrze, mamy pewne rozeznanie w naszej branży, wiemy, „co w trawie piszczy”, więc od czego w takim razie zacząć? Oczywiście od celu, który pomoże nam lepiej zaplanować, ale i mierzyć nasze działania. Dzięki temu możemy również przeprowadzić testy i zobaczyć co działa, a co lepiej porzucić. Najlepszym rozwiązaniem jest przygotowanie kalendarza, w którym zaplanujemy harmonogram publikacji. Zanim jednak to zrobimy, warto odpowiedzieć sobie na podstawowe pytania:",[678,49225,49226,49229,49232,49235],{},[54,49227,49228],{},"Jakiego rodzaju treści chcemy stworzyć i do kogo chcemy je kierować",[54,49230,49231],{},"Jakich kanałów będziemy używać",[54,49233,49234],{},"Jak często planujemy publikację",[54,49236,49237],{},"Jakich wyników się spodziewamy",[16,49239,49240,49241,49243],{},"Bardzo często marka ma z góry założony jeden cel, którym może być np. pozyskiwanie nowych leadów. Natomiast bardzo często rozdzielamy nasze działania i mamy więcej niż jeden cel, dlatego nasz content może być różny (trzymający się oczywiście tej samej tematyki). O co chodzi? Już tłumaczę. Jeżeli naszym celem jest konwersja (pozyskanie nowych użytkowników, zakup, itp.), to przygotowana kampania i treść muszą zachęcić potencjalnego użytkownika do podjęcia konkretnych działań. Innym przykładem jest np. ustawienie celu na zaangażowanie, wtedy taka treść jest bardziej nastawiona na budowanie relacji. Za każdym razem przy planowaniu contentu musimy pamiętać o kluczowym w tej grze CTA. Oczywiście to, w jaki sposób komunikujemy się z naszymi użytkownikami, zależy od naszej marki, przygotowanego Tone of Voice, grupy docelowej i strategii, do której przejdę za moment.",[269,49242],{},[32,49244],{"alt":34,"src":49245},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002F96081127_244213446929058_8548912328563752960_n.png",[16,49247,49248],{},"Chciałabym teraz przejść do kolejnego istotnego filaru, jakim są znane każdemu social media i tworzona pod nie strategia. Każda osoba, która w firmie zajmuje się komunikacją B2C czy B2B jest na bieżąco z planami firmy, wie, co chce osiągnąć i z wyprzedzeniem planuje swój miesiąc.",[16,49250,49251],{},"Przy tworzeniu strategii social media należy wziąć pod uwagę wiele czynników. Do tych najważniejszych należy grupa docelowa, czyli do kogo kierujemy nasz content, wybrana lokalizacja oraz nasz głos, a dokładnie w jaki sposób to przekażemy. To, że na całym świecie podróżują miliony osób, nie daje nam tej swobody przy tworzeniu i planowaniu treści, z tego względu, że komunikat oraz miejsce docelowe nie zawsze będą odpowiednie dla np. millenialsów czy rodzin z dziećmi. Bardzo często to same hotele podają nam swoje warunki (np. miejsce tylko dla osób dorosłych).",[16,49253,49254],{},"Wiele marek sprawdza, co tworzy i publikuje konkurencja, co nie jest złym ruchem, należy jednak pamiętać, że łącząca nas branża turystyczna może nie wystarczyć, ponieważ przekazywane przez nich komunikaty mogą nie pasować do naszych odbiorców, którzy są tutaj najważniejsi.",[16,49256,49257],{},"Dlatego…",[16,49259,49260],{},[224,49261,49262],{},"Działaj i twórz według swojego planu",[16,49264,49265],{},"Powiedzmy, że wiemy, do kogo kierujemy i dla kogo tworzymy content, oraz wybraliśmy odpowiednie lokalizacje. Podzielmy to teraz na pasujące do naszej branży kategorie (poniżej wymieniłam tylko przykłady, te grupy oczywiście mogą się różnić).",[16,49267,49268,49271,49272,49274],{},[224,49269,49270],{},"Millennials (inaczej Pokolenie Y):"," Przy tworzeniu treści nie chodzi o to, aby kończyć zdanie słowem YOLO (Przecież każdy z nas żyje tylko raz, prawda?). Do tej grupy należą młode, pełne pasji osoby, które może dopiero zaczynają swoją przygodę z podróżowaniem, w gronie swoich przyjaciół lub solo, bez rodziców. Przekaz powinien być krótki, z dozą humoru oraz zawierać coś, co zrozumieją tylko oni, np.",[269,49273],{},[32,49275],{"alt":34,"src":49276},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage2.png",[16,49278,49279,49282],{},[224,49280,49281],{},"Families (rodziny z dziećmi):"," Tutaj liczy się ilość atrakcji oraz udogodnień, które może zaoferować hotel. Pamiętaj, wilk syty i owca cała. Content powinien składać się nie tylko z zachęcających do rezerwacji zdjęć, ale warto wymienić listę benefitów, takich jak specjalne posiłki dla dzieci, grupę animatorów (tutaj rodzice czytają „godzina wolnego czasu dla nas” ;)), plac zabaw czy przygotowany dla dzieci aquapark.",[16,49284,49285,49288,49289,49292],{},[224,49286,49287],{},"Business travellers"," (",[224,49290,49291],{},"Podróżujący w celach biznesowych):"," Piękne widoki czy atrakcje, które są blisko hotelu, nie są najważniejszymi elementami copy dla tej kategorii. Przy tworzeniu treści skup się na tym, w jaki sposób przekonać do rezerwacji w danym hotelu czy miejscu. Dla tej grupy osób istotne są np. godziny zameldowania i wymeldowania, szybki Internet czy sale konferencyjne.",[16,49294,49295,947,49298,49301,49302,49304],{},[224,49296,49297],{},"Frequent Travellers",[224,49299,49300],{},"(Osoby, które często podróżują)."," Szeroka grupa, która na pozór wydaje się prosta. Tworząc content możemy, jak to się mówi, „pójść na całość” i umieścić więcej informacji, ale przekaz powinien być tak samo przemyślany, jak w przypadku bardziej sprecyzowanych grup. W takich sytuacjach to, co ja polecam i sama często używam, to wybranie tematu przewodniego, np. tydzień na Bali, dzięki temu content będzie spójny.",[269,49303],{},[32,49305],{"alt":34,"src":49306},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fimage3.png",[16,49308,49309],{},"Wszystko byłoby piękne. Mamy strategię, zaplanowane posty i jedyne, o czym myślimy, to o wyskakujących w powiadomieniach lajkach, komentarzach i idącym w górę ER. I właśnie wtedy, kiedy myślimy, że mamy wszystko pod kontrolą, przychodzi ON: “Ad Hoc”, a z nim chwilowa fala rozgoryczenia i stresu “gdzie ja to wszystko wcisnę!”.",[16,49311,49312],{},"Powiem więcej, co jeżeli nie chodzi o jeden czy dwa posty, ale o całą strategię, która wymaga całkowitej zmiany i przebudowy? Taka sytuacja miała miejsce w większości firm, które musiały na nowo opracować swoje działania podczas COVID-19. Komunikacja uległa mocnej zmianie i przed stworzeniem planu, który również mógł być tworzony na bieżąco (zależał od rozwijającej się sytuacji) działy marketingowe opracowywały sposób komunikacji ze swoimi odbiorcami. Ten trudny dla większości firm czas pokazał jednak, że przy odpowiedniej współpracy możemy uspokoić, rozbawić, ale i dzielić się wiedzą.",[16,49314,49315],{},"Tego typu sytuacje, czy inne niezaplanowane wcześniej działania niekoniecznie zawsze wszystko burzą, ale może po prostu dbają o naszą kreatywność i produktywność? 😉 (tutaj każdy najlepiej jak odpowie sobie na to sam).",[12,49317,49318],{"id":48558},"Na zakończenie…",[16,49320,49321],{},"Żyjemy w czasach, w których każda osoba podczas podróży staje się influencerem (nie obniżając oczywiście rangi tego zawodu) czy reporterem. Jeżeli dopiero planujemy swoją podróż, to często jest ona oparta o wcześniej napotkane miejsca, które wyśledziliśmy u kogoś na profilu, czy znane na całym świecie zabytki. Dlatego dużym powodzeniem cieszą się dzisiaj podróżnicze profile na Instagramie, kanały na YouTube czy blogi. Niedługo, (a jak nie już!) kolejnym takim miejscem będzie TikTok. To, co jest jednak kluczowe przy tworzeniu takiego contentu to autentyczność. Sprawdzone sposoby, historie czy plan działania spotyka się większym uznaniem, ponieważ wtedy mamy pewność, że ktoś przed nami doświadczył tej przygody i chce nam pomóc.",[16,49323,49324],{},"Pamiętaj, że content marketing to nie tylko posty na social mediach czy rozwijanie bloga. Jest to przede wszystkim komunikacja, którą wybiera i tworzy Twoja marka. Dlatego to, w jaki sposób porozumiewasz się ze swoimi odbiorcami, musi pasować do Twojej firmy i stworzonego wcześniej Tone of Voice. Możesz oczywiście tworzyć taki sam content co konkurencja czy inna marka, ale dzisiejszy odbiorcy cenią sobie przede wszystkim pomysł i wspomnianą wcześniej autentyczność.",[16,49326,49327,49332],{},[182,49328,49331],{"href":49329,"rel":49330},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faniazeslawska\u002F",[349],"Ania Żesławska",", Social Media Specialist w Bidroom.com",{"title":34,"searchDepth":190,"depth":190,"links":49334},[49335],{"id":48558,"depth":190,"text":49318},"\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-turystycznej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-turystycznej",{"title":49194,"description":197},"blog\u002Fcontent-marketing-w-branzy-turystycznej","y8Pl7Zs_H0OL_8eLG8C940N2BJgW_bpmBJ3ihDqcfSU",{"id":49343,"title":49344,"author":377,"body":49345,"category":11600,"coverStyle":197,"date":49184,"description":49686,"excerpt":197,"extension":200,"image":49687,"meta":49688,"navigation":203,"path":49689,"readTime":6251,"seo":49690,"seoDescription":197,"stem":49691,"__hash__":49692},"blog\u002Fblog\u002Fczym-jest-context-marketing-najwazniejsze-informacje.md","Czym jest context marketing – najważniejsze informacje, które powinieneś znać",{"type":9,"value":49346,"toc":49677},[49347,49366,49373,49377,49398,49401,49423,49426,49430,49455,49458,49462,49465,49472,49479,49496,49503,49510,49513,49520,49524,49532,49539,49542,49549,49553,49556,49563,49566,49573,49576,49583,49589,49592,49599,49602,49608,49615,49618,49622,49625,49632,49635,49642,49645,49652,49655,49662,49668,49670,49673],[16,49348,49349,49350,49354,49355,49358,49359,49362,49363],{},"O znaczeniu ",[182,49351,49353],{"href":43187,"rel":49352},[349],"contentu w strategii marketingowej"," powiedziano już bardzo wiele. Bez wątpienia ",[949,49356,49357],{},"Content is King"," i nic nie zapowiada tego, aby to stwierdzenie straciło swoją aktualność. Warto jednak mieć świadomość tego, że ",[224,49360,49361],{},"treści same w sobie nie mają zbytniej wartości."," Cecha ta zależy głównie od tego, ",[224,49364,49365],{},"kto i kiedy dany content konsumuje.",[16,49367,49368,49369,49372],{},"Wszystko to jest związane z takim pojęciem jak ",[224,49370,49371],{},"context marketing."," Na czym on polega? Jakie są jego zalety i jak odpowiednio wprowadzić go w życie? Tego dowiesz się w tym artykule.",[12,49374,49376],{"id":49375},"context-marketing-czym-jest","Context marketing – czym jest?",[16,49378,49379,49380,49383,49384,49388,49389,49392,49393,49397],{},"W context marketingu najważniejsze jest takie czasowe dostosowanie contentu, aby ",[224,49381,49382],{},"trafiał on do docelowego odbiorcy wtedy, gdy jest mu najbardziej potrzebny."," Podczas gdy ",[182,49385,5113],{"href":49386,"rel":49387},"https:\u002F\u002Fcopywritingbiznesowy.pl\u002F",[349]," skupia się przede wszystkim na produkcji użytecznych treści, context marketing bierze pod uwagę głównie ",[224,49390,49391],{},"timing."," Oprócz tego kładzie nacisk na trafienie do ",[182,49394,49396],{"href":45752,"rel":49395},[349],"odpowiedniego odbiorcy."," W końcu nawet najlepszy content nie zdziała wiele, gdy nie jest dostosowany z myślą o konkretnej grupie docelowej.",[16,49399,49400],{},"W skrócie context marketing to dostarczanie:",[51,49402,49403,49409,49416],{},[54,49404,49405,49408],{},[224,49406,49407],{},"Właściwego"," contentu",[54,49410,49411,49412,49415],{},"Do ",[224,49413,49414],{},"właściwego"," odbiorcy",[54,49417,49418,49419,49422],{},"We ",[224,49420,49421],{},"właściwym"," czasie",[16,49424,49425],{},"Takie podejście może zdziałać wiele dobrego dla Twojej strategii marketingowej, gdyż gwarantuje bardziej spersonalizowane doświadczenie zakupowe. Dzięki temu, że podczas planowania działań marketingowych będziesz brał pod uwagę trzy wymienione wcześniej filary, znacznie efektywniej wykorzystasz swoje zasoby.",[12,49427,49429],{"id":49428},"dlaczego-context-marketing-jest-tak-ważny","Dlaczego context marketing jest tak ważny?",[16,49431,49432,49433,1102,49438,49441,49442,49445,49446,49450,49451,49454],{},"Wartość tradycyjnych reklam stale maleje, gdyż konsumenci są nieustannie zalewani ich zbyt dużą ilością. Z tego powodu konieczne jest takie ich modyfikowanie, aby były w stanie kontekstowo i we właściwym momencie dotrzeć do docelowej grupy. Taka strategia marketingowa ma swoje uzasadnienie w oczekiwaniach konsumentów. Jak podaje ",[182,49434,49437],{"href":49435,"rel":49436},"https:\u002F\u002Fwww.salesforce.com\u002Fresearch\u002Fcustomer-expectations\u002F",[349],"Salesforce",[224,49439,49440],{},"76% klientów oczekuje od firmy zrozumienia ich oczekiwań oraz potrzeb."," Jednocześnie ",[224,49443,49444],{},"67%"," przyznaje, że ich oczekiwania odnośnie do ",[182,49447,49449],{"href":41642,"rel":49448},[349],"dobrego doświadczenia zakupowego"," są większe niż kiedykolwiek. Oprócz tego według ",[224,49452,49453],{},"51%"," kupujących większości firm nie udaje się sprostać tego typu oczekiwaniom:",[16,49456,49457],{},"Jednym ze sposobów na ulepszenie ogólnego doświadczenia zakupowego jest zatem context marketing. Jak stosuje się go w praktyce?",[12,49459,49461],{"id":49460},"context-marketing-przykłady-zastosowania-w-strategii-marketingowej","Context marketing – przykłady zastosowania w strategii marketingowej",[16,49463,49464],{},"Wiele firm z powodzeniem korzysta z context marketingu. Oto kilka z nich:",[51,49466,49467],{},[54,49468,49469],{},[224,49470,49471],{},"Amazon",[16,49473,49474,49475,49478],{},"Jednym z powodów, dla których Amazon osiągnął swoją pozycję giganta ",[182,49476,47716],{"href":45377,"rel":49477},[349],", jest właśnie skuteczne stosowanie context marketingu w swojej strategii marketingowej. Znakomicie wykorzystuje on dane gromadzone na temat klientów, aby dostarczać im dokładnie tego, czego potrzebują we właściwym momencie. W skład takich działań wchodzi m.in.:",[51,49480,49481,49484,49487,49490,49493],{},[54,49482,49483],{},"E-maile przypominające o produktach pozostawionych w koszyku.",[54,49485,49486],{},"Sugestie produktów podobnych do tych wcześniej przeglądanych.",[54,49488,49489],{},"„Podsuwanie” recenzji osób, które kupiły wcześniej przeglądane przez nas produkty.",[54,49491,49492],{},"E-maile powiadamiające o promocjach na produkty, co do których klient wyraził zainteresowanie.",[54,49494,49495],{},"Powiadomienia e-mail o nowych książkach autorów, od których wcześniej już kupował klient.",[16,49497,49498,49499,49502],{},"Takie działania ",[224,49500,49501],{},"nie są nachalne",". Wręcz przeciwnie – bardzo pomagają klientom Amazona zakupić dokładnie to, czego potrzebują na najlepszych dla siebie warunkach.",[51,49504,49505],{},[54,49506,49507],{},[224,49508,49509],{},"Taco Bell i Waze",[16,49511,49512],{},"Taco Bell to popularna zwłaszcza w USA sieć barów szybkiej obsługi serwujących głównie potrawy meksykańskie i meksykańsko-teksańskie. Z kolei Waze to aplikacja do nawigacji GPS. Obie firmy nawiązały współpracę – gdy użytkownik Waze zbliżał się do baru Taco Bell, w aplikacji pojawiało się powiadomienie pop-up, informujące o lokalizacji najbliższego punktu oraz trwających promocjach.",[16,49514,49515,49516,49519],{},"Ponownie jak w poprzednim przykładzie, tego typu context marketing nie jest inwazyjny i nachalny, a wręcz ",[224,49517,49518],{},"jest w stanie z wyprzedzeniem zaspokoić potrzebę klienta."," Przykładowo, gdy ktoś znajdzie się w obcej mu miejscowości, może zastanawiać się nad tym, gdzie może zjeść. Powiadomienie z aplikacji Waze poinformuje go o tym bardzo szybko.",[12,49521,49523],{"id":49522},"kiedy-context-marketing-jest-najbardziej-skuteczny-i-na-co-należy-szczególnie-przy-nim-uważać","Kiedy context marketing jest najbardziej skuteczny i na co należy szczególnie przy nim uważać?",[16,49525,49526,49527,49531],{},"Zastosowanie omawianego podejścia w strategii marketingowej ",[182,49528,49530],{"href":29060,"rel":49529},[349],"w zasadzie zawsze przyniesie świetne efekty",". Kiedy jednak warto szczególnie zastanowić się nad context marketingiem? Staje się on skuteczny zwłaszcza wtedy, gdy klienci spędzają dużo czasu w Internecie, wykorzystując do tego urządzenia mobilne. Dzięki interakcji z takimi sieciami dostarczają potrzebnych danych, które pomagają ustalić, w jakim kontekście się znajdują.",[16,49533,49534,49535,49538],{},"Warto jednak pamiętać, że ",[224,49536,49537],{},"konsumenci nie zawsze świadomie udostępniają dane, które są następnie przetwarzane."," Mało kto jest dokładnie zapoznany z treścią zgód, które zatwierdza, zakładając np. konto Google. Oprócz tego wiele danych na potrzeby context marketingu jest dostarczanych drogą pośrednią, choćby poprzez proste wyszukiwanie podstawowych informacji na temat konkretnych osób, miejsc czy produktów.",[16,49540,49541],{},"Wiele osób jest wyczulonych na punkcie swojej prywatności i niekiedy fakt gromadzenia danych osobowych potrafi ich bardzo niepokoić. Dla przykładu w 2011 roku powstała kontrowersja wokół Apple. Okazało się, że urządzenia iPhone oraz iPad śledziły lokalizacje geograficzne użytkowników. Co ciekawe, Apple wcale nie robił tego świadomie. Urządzenia po prostu gromadziły informacje na temat lokalizacji do systemu obsługującego Wifi oraz wieże transmisyjne, aby usprawnić jakość sieci bezprzewodowej. Te informacje były jednak automatycznie wykorzystywane przez system iAds, aby uruchamiać kontekstowe reklamy.",[16,49543,49544,49545,49548],{},"Dlatego też ",[224,49546,49547],{},"należy pamiętać o tym, aby context marketing nie był inwazyjny",". Dzięki temu konsumenci są w stanie normalnie wykonywać swoje czynności w sieci, podczas gdy odpowiednio skalibrowane pod ich potrzeby treści są im wyświetlane we właściwym momencie.",[12,49550,49552],{"id":49551},"context-marketing-najważniejsze-korzyści","Context marketing – najważniejsze korzyści",[16,49554,49555],{},"Jeśli zastanawiasz się nad zaimplementowaniem context marketingu w swojej strategii marketingowej, poniżej wymienione korzyści na pewno Cię do tego zachęcą:",[51,49557,49558],{},[54,49559,49560],{},[224,49561,49562],{},"Przystępny koszt",[16,49564,49565],{},"Inwestycja w context marketing nie musi wiązać się z dużymi wydatkami. Aby ustalić kontekst w komunikacji z klientami, musisz zdobyć odpowiednie dane. W tym celu należy wyposażyć się w CRM – Customer Relationship Manager (system zarządzania relacjami z klientami). Dzięki temu będziesz w stanie ustalić to, w jaki sposób chcesz gromadzić potrzebne informacje.",[51,49567,49568],{},[54,49569,49570],{},[224,49571,49572],{},"Stargetowany ruch",[16,49574,49575],{},"W naturze marketingu kontekstowego leży skupianie się na konkretnej grupie docelowej i docieranie do niej z komunikatem we właściwym momencie. Dzięki zastosowaniu takiego podejścia w strategii marketingowej uda Ci się sprowadzać na swoją stronę ruch, który ma dużą szansę na konwersję.",[51,49577,49578],{},[54,49579,49580],{},[224,49581,49582],{},"Większa satysfakcja klientów",[16,49584,49585,49586],{},"Czy nie byłbyś w szoku (pozytywnym oczywiście) gdyby rozwiązanie Twojego problemu pojawiło się dokładnie wtedy, gdy go potrzebujesz? Tak potrafi działać właśnie context marketing. Klienci nie muszą być bombardowani reklamami, których nie chcą. Wystarczy, że wyśle się im wiadomość ",[224,49587,49588],{},"dokładnie wtedy, kiedy jej potrzebują.",[16,49590,49591],{},"Usprawniając kontekstowość swoich kampanii, znacznie zwiększasz szanse na to, że każdy klient będzie czuł się traktowany w odpowiedni sposób. Nie będą postrzegać swojego doświadczenia z Tobą jako bycie po prostu kolejną sprzedażą – zyskają raczej do Ciebie zaufanie.",[51,49593,49594],{},[54,49595,49596],{},[224,49597,49598],{},"Naturalność reklam",[16,49600,49601],{},"Wyobraź sobie, że pracujesz na komputerze nad ważnym projektem. Niestety, w wyniku wirusów tracisz ważne dane, a urządzenie zaczyna działać bardzo niestabilnie. Dzielisz się swoim niemiłym doświadczenie w mediach społecznościowych. Nagle pojawia się baner, który informuje Cię o kuponie ze zniżką na oprogramowanie antywirusowe.",[16,49603,49604,49605],{},"Nie ma żadnych wątpliwości, że natychmiastowo go sprawdzisz. Co w tej sytuacji jest najważniejsze? ",[224,49606,49607],{},"Nie traktujesz tej oferty jako po prostu kolejną reklamę, lecz rozwiązanie Twojego poważnego problemu, które pojawiło się w doskonałym momencie.",[51,49609,49610],{},[54,49611,49612],{},[224,49613,49614],{},"Lepsza sprzedaż",[16,49616,49617],{},"Jako że reklamy są odpowiednio stargetowane, naturalne oraz gwarantują satysfakcję klientów, przełożą się po prostu na dobre zyski. Celem każdej strategii marketingowej powinno być dotarcie do jak największej ilości klientów przy zagwarantowaniu maksymalnie wysokiej konwersji. Context marketing właśnie tak działa.",[12,49619,49621],{"id":49620},"stosowanie-context-marketingu-porady","Stosowanie context marketingu – porady",[16,49623,49624],{},"Jak skutecznie wprowadzić context marketing w swoją strategię marketingową? Oprócz wspomnianej kwestii prywatności danych rozważ poniższe porady:",[51,49626,49627],{},[54,49628,49629],{},[224,49630,49631],{},"Znaj swoją grupę docelową",[16,49633,49634],{},"Aby dostarczyć właściwy content do właściwego odbiorcy, musisz go po pierwsze znać. Pomoże w tym tworzenie profili klientów, które pozwolą Ci dokładnie określić ich demografię, zainteresowania, nawyki zakupowe itp. Dzięki temu będziesz w stanie dotrzeć do nich we właściwy sposób.",[51,49636,49637],{},[54,49638,49639],{},[224,49640,49641],{},"Content to nie tylko słowa",[16,49643,49644],{},"Skuteczna strategia marketingowa wykorzystuje zróżnicowane formy contentu – od artykułów blogowych i e-booki, po infografiki oraz filmy. Tak samo, jak poszczególne rodzaje treści skuteczniej prezentują pewne wybrane zagadnienia, tak sprawdzają się lepiej lub gorzej w zależności od kontekstu. Warto dlatego zróżnicować wykorzystywany content.",[51,49646,49647],{},[54,49648,49649],{},[224,49650,49651],{},"Zoptymalizuj formularze kontaktowe",[16,49653,49654],{},"Jak już wcześniej wspomniano – do prowadzenia context marketingu konieczne są dane. Jednym z lepszych sposobów na ich gromadzenie są formularze kontaktowe. Dostosuj je tak, aby odwiedzający stronę internetową nie musieli wypełniać mnóstwa pól. Zawrzyj tylko takie, które pozwolą Ci wydobyć najbardziej istotne informacje.",[51,49656,49657],{},[54,49658,49659],{},[224,49660,49661],{},"Dostosuj call to actions (CTA)",[16,49663,49664,49665],{},"Potencjalny klient może być bardzo zainteresowany zakupem, jednak nie jest jeszcze gotowy, aby go zrealizować. W każdej skutecznej strategii marketingowej należy zatem uwzględnić odpowiednie wezwanie do działania. Obecna technologia pozwala na uwzględnienie w tym zakresie zasad context marketingu. Istnieją narzędzia, które umożliwiają takie dostosowanie treści CTA, aby odzwierciedlało ono w treści dane dotychczasowo zgromadzone na temat klienta i ",[224,49666,49667],{},"dostosować komunikat do jego potrzeb.",[12,49669,818],{"id":817},[16,49671,49672],{},"Dzięki implementacji context marketingu Twoja oferta trafi do klientów w doskonałym momencie. Z racji przyciągania tak stargetowanego ruchu znacznie zwiększą się Twoje zyski oraz zaufanie do marki. Context marketing wyniesie dlatego Twoją strategię marketingową na znacznie wyższy poziom – nie wahaj się zatem z niego skorzystać.",[16,49674,49675],{},[949,49676,47572],{},{"title":34,"searchDepth":190,"depth":190,"links":49678},[49679,49680,49681,49682,49683,49684,49685],{"id":49375,"depth":190,"text":49376},{"id":49428,"depth":190,"text":49429},{"id":49460,"depth":190,"text":49461},{"id":49522,"depth":190,"text":49523},{"id":49551,"depth":190,"text":49552},{"id":49620,"depth":190,"text":49621},{"id":817,"depth":190,"text":818},"O znaczeniu contentu w strategii marketingowej powiedziano już bardzo wiele. Bez wątpienia Content is King i nic nie zapowiada tego, aby to stwierdzenie straciło swoją aktualność. Warto jednak mieć św","\u002Fblog\u002Fimages\u002Fczym-jest-context-marketing-najwazniejsze-informacje.webp",{},"\u002Fblog\u002Fczym-jest-context-marketing-najwazniejsze-informacje",{"title":49344,"description":49686},"blog\u002Fczym-jest-context-marketing-najwazniejsze-informacje","sFphCV4FxAzScSA9B9KrBYfNAy_0KWjqi2HSkM5LFO4",{"id":49694,"title":49695,"author":377,"body":49696,"category":852,"coverStyle":197,"date":49834,"description":49835,"excerpt":197,"extension":200,"image":49836,"meta":49837,"navigation":203,"path":49838,"readTime":858,"seo":49839,"seoDescription":197,"stem":49840,"__hash__":49841},"blog\u002Fblog\u002Fpanel-copywriterow-dla-agencji.md","Panel Copywriterów: jak pomaga w pracy agencjom i zespołom?",{"type":9,"value":49697,"toc":49823},[49698,49701,49708,49712,49716,49726,49729,49733,49744,49748,49758,49761,49764,49768,49775,49779,49791,49795,49801,49805,49818],[16,49699,49700],{},"Panel Copywriterów to jedna z aktualizacji w panelu Linkhouse, którą wprowadziliśmy dla ułatwienia procesu zarządzania treścią. Zachęceni niezwykle ciepłym przyjęciem tej funkcji przez naszych użytkowników, przedstawiamy sposoby i pomysły na wykorzystanie Panelu Copywriterów w pracy agencji. ",[16,49702,49703,49704],{},"Przypominamy, że Panel Copywriterów jest całkowicie darmowy dla wszystkich użytkowników platformy Linkhouse. ",[182,49705,49707],{"href":37532,"rel":49706},[349],"Przeczytaj, jak aktywować i skonfigurować Panel.",[12,49709,49711],{"id":49710},"w-jaki-sposób-panel-copywriterów-pomoże-agencjom","W jaki sposób Panel Copywriterów pomoże agencjom?",[220,49713,49715],{"id":49714},"centralizacja-zadań","Centralizacja zadań",[16,49717,49718,49719,49722,49723,227],{},"Jeżeli prowadzisz ",[182,49720,43929],{"href":43712,"rel":49721},[349],", w której zlecanie tekstów znajduje się na porządku dziennym,  to zapewne jesteś świadomy, że ten proces może być bardzo ciężki. Panel Copywriterów, który jest integralną częścią naszej platformy, pozwala na centralizację zadań związanych z tworzeniem treści. Co to oznacza? W skrócie: ",[224,49724,49725],{},"Cały proces od A do Z w jednym miejscu.",[16,49727,49728],{},"W Linkhouse możesz przeglądać oferty kilkunastu tysięcy wydawców na całym świecie, kupić wybrane publikacje i OD RAZU zlecić je copywriterom, których dodasz do Linkhouse. Copywriterzy otrzymają notyfikacje o zamówieniu i przez własny panel je zrealizują. Tekst otrzymasz na platformie, gdzie będzie stale do wglądu czy edycji, ale również bezpośrednio wyślesz go do wydawcy, lub odłożysz „na potem”. Oszczędza to wiele czasu, niepotrzebnych maili, telefonów czy nerwów, i pozwala usprawnić cały żmudny proces. W przypadku współpracy z kilkunastoma copywriterami, nasza opcja może pomóc zaoszczędzić nawet kilka godzin tygodniowo.",[220,49730,49732],{"id":49731},"lepsza-kontrola-nad-copywriterami","Lepsza kontrola nad copywriterami",[16,49734,49735,49736,49743],{},"Do tej pory, zarządzanie copywriterami dla wielu agencji oznaczało obsługę maili, dokumentów, oddzielnych plików z wytycznymi, komunikatorów i list z kontaktami. ",[224,49737,49738,49739],{},"Nasze rozwiązanie spełnia rolę swoistego CRMu ",[182,49740,49742],{"href":49144,"rel":49741},[349],"copywriterów",": agencje mają dostęp do dodanych osób, widzą kontakty, zlecenia, statystyki i specyfikacje. W prosty sposób mogą sprawdzić, w jakiej tematyce specjalizuje się dany copywriter lub jak bardzo jest obłożony zleceniami. Listę można dopasowywać do swoich potrzeb i szybko znaleźć „wąskie gardła” w procesie, na przykład zbyt krótka lista podwykonawców czy brak copywriterów specjalizujących się w danej dziedzinie. Panel Copywriterów rozwiązuje wiele prostych problemów, które w innych warunkach mogłyby pozostać niezauważone.",[220,49745,49747],{"id":49746},"weryfikacja-copywriterów","Weryfikacja copywriterów",[16,49749,49750,49753,49754,49757],{},[224,49751,49752],{},"Panel Copywriterów zawiera wiele opcji umożliwiających weryfikację jakości pracy copywriterów i… ich terminowości."," Co to oznacza? W Panelu masz opcję wewnętrznej oceny copywriterów – możesz przypisywać im takie oceny w skali od 1 do 5, i następnie sortować po ocenie. Ta ocena widoczna jest wyłącznie dla Ciebie. Możesz także dodawać wewnętrzne notatki, cechujące danego copywritera. Będą widoczne dla każdej osoby, która ma dostęp do Twojego panelu w ",[182,49755,377],{"href":21517,"rel":49756},[349],". W ten sposób, każdy zaangażowany w proces członek zespołu może szybko znaleźć odpowiednią osobę do danego projektu – jeśli copywriter na przykład „świetnie pisze po angielsku”, „robi bardzo dokładny research” czy „wysyła teksty gotowe, niewymagające dalszej ingerencji i korekty”, takie wewnętrzne notatki przyspieszą wybór. ",[16,49759,49760],{},"Dodatkowo, widzisz statystyki dotyczące terminowości w ostatnim miesiącu i tygodniu. Jeśli copywriterzy nie wywiązali się z terminów, będzie to odnotowane w panelu.",[16,49762,49763],{},"Kolejnym weryfikatorem, który może przydać się na tym etapie, jest stawka – podstawowa i Premium. Choć nie jest to czynnik w każdym zleceniu, to mogą zdarzyć się projekty, w których budżet będzie ograniczony. Możesz też potrzebować treści szybko, w świetnej jakości i… obcym języku. Posortowanie copywriterów wedle tych kryteriów oraz stawek pozwoli Ci wybrać najlepszą – i najbardziej opłacalną – opcję. Wszystkie informacje potrzebne do weryfikacji masz w jednym miejscu.",[220,49765,49767],{"id":49766},"prosty-model-rozliczenia","Prosty model rozliczenia",[16,49769,49770,49771,49774],{},"Także proces związany z rozliczeniem jest nieco ułatwiony z pomocą Linkhouse. W oddzielnej zakładce w Panelu Copywriterów możesz śledzić rozliczenia ze swoimi copywriterami. W ten sposób masz kontrolę nad płatnościami w projekcie i możesz zweryfikować, czy praca copywriterów została opłacona – z podziałem na projekty. To kolejny krok ku ",[224,49772,49773],{},"lepszej organizacji i zarządzania treścią i zasobami."," Pamiętaj, że poprzez Panel nie możesz jednak bezpośrednio realizować płatności, a jedynie zaznaczać rozliczone już zlecenia.",[220,49776,49778],{"id":49777},"szybszy-onboarding","Szybszy onboarding",[16,49780,49781,49782,49786,49787,49790],{},"Przeniesienie procesów do Linkhouse jest niezwykle proste i pozwala także na usprawnienie onboardingu. Nowe osoby po stronie agencji mają dostęp do treści (przez ",[182,49783,49785],{"href":37532,"rel":49784},[349],"Bibliotekę Tekstów",") i listy podwykonawców (przez Panel Copywriterów) z poziomu jednego panelu. Nie muszą one przechodzić przez setki maili lub starych kont pocztowych, nawiązywać nowych kontaktów i układać procesów od nowa. ",[224,49788,49789],{},"Panel Linkhouse może zatem wesprzeć onboarding i wdrożenie nowych osób do procesu"," w parę chwil.",[220,49792,49794],{"id":49793},"łatwiejsze-działania-po-stronie-copywritera","Łatwiejsze działania po stronie copywritera",[16,49796,49797,49800],{},[224,49798,49799],{},"Panel Copywriterów ułatwia cały proces także copywriterom."," Dostają oni oddzielny dostęp do własnej części platformy, gdzie mogą zapoznać się ze zleceniami, dodawać teksty i mieć stały wgląd w szczegółowe wytyczne. Zamiast wymieniać dokumenty i maile, mogą trzymać cały projekt w ryzach w prostym i intuicyjnym panelu. Copywriterzy z pewnością docenią taką możliwość, niezależnie od tego, czy współpracują z Tobą na co dzień, czy co parę tygodni. ",[220,49802,49804],{"id":49803},"komunikacja-z-copywriterem","Komunikacja z copywriterem",[16,49806,49807,49808,49813,49814,49817],{},"Dzięki wbudowanemu czatowi, komunikacja na linii agencja-copywriter jest sprawniejsza. ",[182,49809,49812],{"href":49810,"rel":49811},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-zostac-copywriterem",[349],"Copywriter"," może szybko zadać pytania, agencja może odpisać i podzielić się feedbackiem, a nawet zgłosić poprawki reklamacyjne. ",[224,49815,49816],{},"Wszystko odbywa się szybko i sprawnie",", obie strony mają dostęp do historii komunikacji i wymagań. Zlecenia mogą być dostarczane w najbardziej efektywny sposób, na czas i zgodnie z wytycznymi. ",[16,49819,49820],{},[224,49821,49822],{},"Mamy nadzieję, że Panel Copywriterów ułatwi Wam pracę z treścią każdego dnia!",{"title":34,"searchDepth":190,"depth":190,"links":49824},[49825],{"id":49710,"depth":190,"text":49711,"children":49826},[49827,49828,49829,49830,49831,49832,49833],{"id":49714,"depth":359,"text":49715},{"id":49731,"depth":359,"text":49732},{"id":49746,"depth":359,"text":49747},{"id":49766,"depth":359,"text":49767},{"id":49777,"depth":359,"text":49778},{"id":49793,"depth":359,"text":49794},{"id":49803,"depth":359,"text":49804},"2020-05-04","Panel Copywriterów to jedna z aktualizacji w panelu Linkhouse, którą wprowadziliśmy dla ułatwienia procesu zarządzania treścią. Zachęceni niezwykle ciepłym przyjęciem tej funkcji przez naszych użytkow","\u002Fblog\u002Fimages\u002Fpanel-copywriterow-dla-agencji.webp",{},"\u002Fblog\u002Fpanel-copywriterow-dla-agencji",{"title":49695,"description":49835},"blog\u002Fpanel-copywriterow-dla-agencji","8GcSOIQChWGmnFslf5T3Ul66k-PtS1zi88GlU34A_VE",{"id":49843,"title":49844,"author":377,"body":49845,"category":852,"coverStyle":197,"date":49834,"description":50007,"excerpt":197,"extension":200,"image":50008,"meta":50009,"navigation":203,"path":50010,"readTime":1068,"seo":50011,"seoDescription":197,"stem":50012,"__hash__":50013},"blog\u002Fblog\u002Fszablony-wytycznych-kolejne-udogodnienie-w-panelu-linkhouse.md","Szablony Wytycznych: kolejne udogodnienie w panelu Linkhouse",{"type":9,"value":49846,"toc":49999},[49847,49850,49856,49859,49865,49881,49887,49892,49899,49905,49908,49916,49927,49930,49936,49950,49955,49958,49961,49966,49969,49976,49981,49984,49994],[16,49848,49849],{},"Kolejne udogodnienie w Linkhouse! Tym razem wprowadzamy prosty i intuicyjny szablon wytycznych, dzięki któremu zaoszczędzisz wiele czasu na wprowadzaniu danych do zamówień.",[12,49851,49853],{"id":49852},"czym-są-szablony-wytycznych",[224,49854,49855],{},"Czym są Szablony Wytycznych?",[16,49857,49858],{},"Szablony Wytycznych to docelowo zapisane szablony, które możesz wygenerować podczas dodawania wytycznych w Linkhouse. Możesz je zapisywać i ładować do kolejnych zleceń – wytyczne zaciągną się automatycznie. ",[12,49860,49862],{"id":49861},"komu-przydadzą-się-szablony-wytycznych",[224,49863,49864],{},"Komu przydadzą się Szablony Wytycznych?",[16,49866,49867,49868,49872,49873,49880],{},"Szablony Wytycznych będą szczególnie przydatne dla agencji, które zlecają treści ",[182,49869,49871],{"href":49810,"rel":49870},[349],"copywriterom"," Linkhouse lub własnym copywriterom dodanym do ",[182,49874,49877],{"href":49875,"rel":49876},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fpanel-copywriterow-dla-agencji\u002F",[349],[224,49878,49879],{},"Panelu Copywriterów",". Dzięki przygotowaniu Szablonów Wytycznych, nie musisz po raz kolejny wypełniać tych samych wytycznych dla kolejnych zleceń, jeśli się pokrywają. Pozwala to na oszczędzenie czasu, jeśli do zlecenia jest, na przykład, pięćdziesiąt bardzo podobnych treści. ",[12,49882,49884],{"id":49883},"jak-używać-szablonów-wytycznych",[224,49885,49886],{},"Jak używać Szablonów Wytycznych?",[16,49888,49889],{},[32,49890],{"alt":34,"src":49891},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-12.17.50-1024x158.png",[16,49893,49894,49895,49898],{},"W zależności od tego, czy wygenerujesz szablon wytycznych przy uzupełnianiu wytycznych po zamówieniu publikacji, czy przez ",[182,49896,49785],{"href":37532,"rel":49897},[349],", wytyczne będą nieco się od siebie różnić. ",[220,49900,49902],{"id":49901},"szablon-wytycznych-po-zamówieniu-publikacji",[224,49903,49904],{},"Szablon Wytycznych po zamówieniu publikacji",[16,49906,49907],{},"Jeżeli dodasz wytyczne od razu po zamówieniu publikacji, pojawi się ekran z opcją dodania wytycznych. Nowością jest przycisk w lewym górnym rogu “Użyj zapisanego szablonu” oraz pole “Szablon wytycznych”. ",[16,49909,49910,49911,49915],{},"Wytyczne uzupełnij według swoich zaleceń, dodając czas realizacji, linki, anchory, słowa kluczowe i ",[182,49912,49914],{"href":42979,"rel":49913},[349],"zdjęcia",". Możesz zapisać ten szablon przez kliknięcie w “Chcę zapisać te wytyczne jako szablon”. Nadaj mu nazwę i kliknij w “Dalej”, aby wysłać wytyczne i dodatkowo zapisać swój szablon automatycznie na Twoim koncie. ",[16,49917,49918,947,49921,947,49924],{},[32,49919],{"alt":34,"src":49920},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-15.38.10-1024x303.png",[32,49922],{"alt":34,"src":49923},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-15.39.09-1024x424.png",[32,49925],{"alt":34,"src":49926},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-15.40.11-1024x355.png",[16,49928,49929],{},"Szablon możesz wykorzystać do kolejnych zleceń. Załóżmy, że dla jednego z Klientów zamawiasz kilkanaście tekstów o tej samej tematyce. Do tej pory, bez Szablonów Wytycznych, wypełnianie wytycznych było żmudnym i powtarzającym się zadaniem. Teraz, dzięki SW, możliwa jest automatyzacja tego procesu. ",[220,49931,49933],{"id":49932},"szablon-wytycznych-przez-bibliotekę-tekstów",[224,49934,49935],{},"Szablon Wytycznych przez Bibliotekę Tekstów",[16,49937,49938,49939,49942,49943,49949],{},"Zakupioną publikację możesz zlecić do napisania copywriterowi w ",[182,49940,377],{"href":43956,"rel":49941},[349],", lub własnemu copywriterowi. Jeśli na Twoim koncie ",[182,49944,49946],{"href":37532,"rel":49945},[349],[224,49947,49948],{},"aktywowana jest Biblioteka Tekstów",", w momencie dodawania wytycznych możesz bezpośrednio zlecić tekst swojemu copywriterowi.",[16,49951,49952],{},[32,49953],{"alt":34,"src":49954},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-21.15.26-1024x624.png",[16,49956,49957],{},"Ekran dodawania wytycznych przypominać będzie dobrze znany panel do wypełnienia wytycznych. Możesz jednak wykorzystać własny szablon (i oczywiście go edytować).",[16,49959,49960],{},"Klikając jednak w “Użyj zapisanego szablonu”, do wyboru będziesz mieć szablon tworzony już wcześniej. ",[16,49962,49963],{},[32,49964],{"alt":34,"src":49965},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-21.15.41-1024x553.png",[16,49967,49968],{},"Szablony w BT i szablony tworzone “na bieżąco” są ze sobą kompatybilne, ale różnią się kilkoma szczegółami.",[16,49970,49971,49972,49975],{},"W wytycznych dla własnego copywritera, musisz przydzielić wybraną osobę do zlecenia – kliknij ",[224,49973,49974],{},"w ikonkę plus"," przy nazwisku copywritera. ",[16,49977,49978],{},[32,49979],{"alt":34,"src":49980},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002FZrzut-ekranu-2020-05-4-o-21.36.11-1024x445.png",[16,49982,49983],{},"W tym szablonie ręcznie musisz wypełnić także tematykę tekstu. Wytyczne takie jak anchory, zdjęcia czy keywordsy zaciągane są automatycznie. Jeżeli tworzysz szablon NAJPIERW w Bibliotece Tekstów, możesz wykorzystać go przy automatycznym zlecaniu copywriterom Linkhouse – system pominie tematykę. ",[16,49985,49986,49989,49990,1475],{},[224,49987,49988],{},"UWAGA!"," Jeżeli w szablonie zapisanych jest więcej adresów URL niż jest to dopuszczalne w publikacji, to ta liczba zostanie w swoisty sposób “ucięta”. Weź to pod uwagę przy ",[182,49991,49993],{"href":47714,"rel":49992},[349],"planowaniu swoich publikacji",[16,49995,49996],{},[224,49997,49998],{},"Mamy nadzieję, że Szablony Wytycznych przydadzą się w jeszcze bardziej efektywnym planowaniu procesów link buildingu i content marketingu z Linkhouse!",{"title":34,"searchDepth":190,"depth":190,"links":50000},[50001,50002,50003],{"id":49852,"depth":190,"text":49855},{"id":49861,"depth":190,"text":49864},{"id":49883,"depth":190,"text":49886,"children":50004},[50005,50006],{"id":49901,"depth":359,"text":49904},{"id":49932,"depth":359,"text":49935},"Kolejne udogodnienie w Linkhouse! Tym razem wprowadzamy prosty i intuicyjny szablon wytycznych, dzięki któremu zaoszczędzisz wiele czasu na wprowadzaniu danych do zamówień. Czym są Szablony Wytycznych","\u002Fblog\u002Fimages\u002Fszablony-wytycznych-kolejne-udogodnienie-w-panelu-linkhouse.webp",{},"\u002Fblog\u002Fszablony-wytycznych-kolejne-udogodnienie-w-panelu-linkhouse",{"title":49844,"description":50007},"blog\u002Fszablony-wytycznych-kolejne-udogodnienie-w-panelu-linkhouse","1RV2fhtOZk-2OQr8tHnuRhfJ3FN7WlpUPmn4KcF7JhU",{"id":50015,"title":50016,"author":377,"body":50017,"category":196,"coverStyle":197,"date":50410,"description":50411,"excerpt":197,"extension":200,"image":50412,"meta":50413,"navigation":203,"path":50414,"readTime":6251,"seo":50415,"seoDescription":197,"stem":50416,"__hash__":50417},"blog\u002Fblog\u002F9-najczestszych-bledow-copywriterow.md","9 najczęstszych błędów copywriterów",{"type":9,"value":50018,"toc":50399},[50019,50029,50036,50065,50068,50074,50077,50081,50086,50109,50115,50118,50127,50147,50150,50173,50176,50199,50202,50207,50214,50220,50227,50230,50233,50236,50250,50261,50267,50270,50275,50282,50299,50305,50308,50317,50328,50339,50345,50348,50351,50357,50360,50366,50369,50372,50378,50384,50391],[16,50020,50021,50022,50028],{},"Powiedzenie mówi, że nie popełnia błędów ten, kto nic nie robi. Z drugiej strony, lepiej uczyć się na cudzych błędach, aby nie musieć już popełniać własnych. Przeczytaj więc o tym, jakie są najczęstsze ",[224,50023,50024,50025],{},"błędy ",[182,50026,49742],{"href":49810,"rel":50027},[349],", zanim je popełnisz.",[16,50030,50031,50032,50035],{},"W skrócie najczęstsze ",[224,50033,50034],{},"błędy copywriterów"," to:",[51,50037,50038,50041,50044,50047,50050,50053,50056,50059,50062],{},[54,50039,50040],{},"Przyjmowanie wszystkich zleceń",[54,50042,50043],{},"Używanie frazesów",[54,50045,50046],{},"Generalizowanie",[54,50048,50049],{},"Zbyt długie zdania",[54,50051,50052],{},"Niepotrzebne wydłużanie tekstu",[54,50054,50055],{},"Błędne używanie słów i zwrotów",[54,50057,50058],{},"Przesadne formatowanie",[54,50060,50061],{},"Pisanie do nikogo",[54,50063,50064],{},"Koniec nauki",[12,50066,50040],{"id":50067},"przyjmowanie-wszystkich-zleceń",[16,50069,50070,50073],{},[224,50071,50072],{},"Błędy copywriterów"," najczęściej występują niezależnie od trybu pracy, jednak ten popełniają szczególnie freelancerzy. Są copywriterzy, którzy żadnej pracy się nie boją i wychodzą z założenia, że dobry research załatwi sprawę. Przyjmują więc wszystkie propozycje, pisząc również na tematy, o których nie mają pojęcia.",[16,50075,50076],{},"Umiejętność wyszukiwania i weryfikowania informacji jest na wagę złota, jednak nie zawsze wystarczy do napisania merytorycznego tekstu. Zwłaszcza jeśli mówimy o tekstach specjalistycznych — technicznych, medycznych, prawniczych.",[12,50078,50080],{"id":50079},"frazesy","Frazesy",[16,50082,50083,50084,50035],{},"Gdy piszesz teksty jeden za drugim, łatwo wpaść w pułapkę powtarzania utartych, nudnych już sformułowań oraz zwrotów, które niczego nie wnoszą. Niektóre z nich uczepiają się w głowie jak rzep i często są pierwszym, co przychodzi na myśl. Przykłady frazesów, które można uznać za częste ",[224,50085,50034],{},[51,50087,50088,50091,50094,50097,50100,50103,50106],{},[54,50089,50090],{},"W dzisiejszych czasach…",[54,50092,50093],{},"Żyjemy w świecie, w którym…",[54,50095,50096],{},"Najwyższa jakość",[54,50098,50099],{},"Atrakcyjne ceny",[54,50101,50102],{},"Innowacyjne rozwiązania",[54,50104,50105],{},"Najnowsze technologie",[54,50107,50108],{},"Tradycyjna receptura",[16,50110,50111,50114],{},[224,50112,50113],{},"Jak walczyć z frazesami?"," Trzeba zmusić się do wyjścia poza schemat i odrzucać pomysły, które wpadają do głowy jako pierwsze. To trudne i niewygodne, ale daje lepszy efekt niż pójście na łatwiznę.",[12,50116,50046],{"id":50117},"generalizowanie",[16,50119,50120,50121,50126],{},"W pisaniu ",[182,50122,50125],{"href":50123,"rel":50124},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fartykuly-sponsorowane-w-promocji-e-commerce\u002F",[349],"tekstów reklamowych"," często chodzi o udowodnienie tezy. Może nią być np. skuteczność produktu czy potrzeba potencjalnego klienta. Bywa, że gdy chcemy naszą tezę udowodnić, popełniamy błąd i generalizujemy. Przykłady szkodliwych uogólnień to:",[51,50128,50129,50132,50135,50138,50141,50144],{},[54,50130,50131],{},"Każda firma potrzebuje…",[54,50133,50134],{},"Każdy z nas…",[54,50136,50137],{},"Wszyscy ludzie sukcesu…",[54,50139,50140],{},"Zawsze możesz na nas liczyć",[54,50142,50143],{},"Nigdzie nie znajdziesz lepszej oferty",[54,50145,50146],{},"Nasz produkt nigdy Cię nie zawiedzie",[16,50148,50149],{},"Prawda jest taka, że sytuacje, w których mamy rację, pisząc w ten sposób, można policzyć na palcach jednej ręki. Dlaczego więc z taką chęcią używamy mocnych stwierdzeń? Moim zdaniem dzieje się tak z kilku powodów:",[51,50151,50152,50159,50170],{},[54,50153,50154,50155,50158],{},"Jesteśmy przekonani o mocy tych słów i zwrotów — skoro ",[949,50156,50157],{},"wszyscy"," coś robią, kto i po co chciałby się wyłamywać?",[54,50160,50161,50162,50165,50166,50169],{},"Nie podejrzewamy, że możemy nie mieć racji — przecież ",[949,50163,50164],{},"każdy"," lubi frytki, za to ",[949,50167,50168],{},"nikt"," nie lubi płacić podatków!",[54,50171,50172],{},"Chcemy zwiększyć wiarygodność i siłę przekonywania naszych słów.",[16,50174,50175],{},"Generalizowanie to również zaproszenie czepialskich internautów do wytknięcia tego błędu. Pod tekstem, w którym autor twierdzi, że coś dzieje się zawsze, niemal na pewno pojawią się komentarze, które obalą tę tezę.",[16,50177,50178,50181,50182,1102,50185,1102,50188,50191,50192,1102,50195,50198],{},[224,50179,50180],{},"Jak walczyć z generalizowaniem?"," Zastanów się, czy masz rację, używając uogólnienia. W zdecydowanej większości przypadków dojdziesz, do wniosku, że nie. Jeśli nie dysponujesz konkretami, użyj wtedy bezpieczniejszego zwrotu, jak ",[949,50183,50184],{},"większość",[949,50186,50187],{},"w wielu przypadkach",[949,50189,50190],{},"często",". Najlepiej jednak znaleźć twarde dane i napisać ",[949,50193,50194],{},"78% konsumentów",[949,50196,50197],{},"1 na 5 przypadków"," itp. Źródła oczywiście należy wymienić lub podlinkować.",[12,50200,50049],{"id":50201},"zbyt-długie-zdania",[16,50203,50204,50206],{},[224,50205,50072],{}," i niepotrzebnie złożone zdania można poniekąd uznać za synonimy. Przytrafia się zwłaszcza początkującym twórcom, którzy jeszcze uważają, że im dłuższy tekst, tym lepszy przekaz.",[16,50208,50209,50210,50213],{},"Ten, kto jest w branży dłużej lub czytał ",[949,50211,50212],{},"Nad Niemnem",", wie jednak, że nie tędy droga. Rozbudowane opisy, nagromadzenie przymiotników i łączenie kilku pojedynczych zdań w jedno wielokrotnie złożone — czyli to, co właśnie robię — sprawia, że czytelnik z trudem brnie przez tekst, zamiast przez płynąć, a kończąc je, już nie pamięta, od czego się ono zaczęło. Jak widać na tym przykładzie, napisanie zdania na kilka wersów to nie sztuka. Sztuką jest przekazanie myśli w sposób precyzyjny i prosty.",[16,50215,50216,50219],{},[224,50217,50218],{},"Jak walczyć ze zbyt długimi zdaniami?"," Korektą. Każdy gotowy tekst przeczytaj, starając się wyłapać niepotrzebne dłużyzny. Następnie podziel zdania złożone na proste. Warto też pilnować się podczas pisania, aby wyrobić sobie prawidłowy nawyk.",[16,50221,50222,50223,50226],{},"Przesadnie rozbudowane zdania przyczyniają się do innego, częstego ",[224,50224,50225],{},"błędu copywriterów",", którym jest…",[12,50228,50052],{"id":50229},"niepotrzebne-wydłużanie-tekstu",[16,50231,50232],{},"Czasem jest to wina niedoszlifowanego warsztatu, czasem chęci wyciśnięcia maksimum z rozliczenia za znaki — często zdarza się nam, copywriterom, pisać zbyt wiele. Nie chodzi tylko o opisane wyżej zbyt długie zdania, ale też nadużywanie ozdobników, niepotrzebne dygresje oraz stosowanie zdań-zapychaczy, które nie wnoszą do tekstu żadnej wartości.",[16,50234,50235],{},"Przykładowe słowa, które można od razu usunąć ze słownika, to:",[51,50237,50238,50241,50244,50247],{},[54,50239,50240],{},"Właśnie",[54,50242,50243],{},"Jakby",[54,50245,50246],{},"Naprawdę",[54,50248,50249],{},"Właściwie",[16,50251,50252,50253,50257,50258,284],{},"Oczywiście nie chodzi o to, aby pisać teksty sprzedażowe jak dokumentację techniczną. ",[182,50254,50256],{"href":41923,"rel":50255},[349],"Tekst napisany przez profesjonalistę"," powinien być wciągający i mieć swój styl. Jednocześnie musi jednak być zwięzły, konkretny i wyczerpywać temat, nie rozwijając innych tematów ",[949,50259,50260],{},"przy okazji",[16,50262,50263,50266],{},[224,50264,50265],{},"Jak walczyć z niepotrzebnym wydłużaniem tekstu?"," Skracać, skracać i jeszcze raz skracać! Każdy gotowy tekst skracaj w 2-3 podejściach. Najpierw o długość jednego akapitu, później kolejnego, za każdym razem kasując każdy fragment, który o niczym nie informuje. Na końcu usuń niepotrzebne drobiazgi, których nie wychwyciłeś poprzednio.",[12,50268,50055],{"id":50269},"błędne-używanie-słów-i-zwrotów",[16,50271,50272,50274],{},[224,50273,50072],{}," czasem wynikają z niewiedzy, że czegoś nie wiemy. Jesteśmy przekonani, że używamy sformułowania w prawidłowy sposób, podczas gdy prawda jest zgoła inna.",[16,50276,50277,50278,50281],{},"Do częstych błędów tego typu należą pleonazmy i tautologie, czyli tzw. ",[949,50279,50280],{},"masło maślane."," To ich przykłady:",[51,50283,50284,50287,50290,50293,50296],{},[54,50285,50286],{},"Siła i moc",[54,50288,50289],{},"Pochodzenie i geneza",[54,50291,50292],{},"Akwen wodny",[54,50294,50295],{},"Każdy indywidualnie",[54,50297,50298],{},"Efekt końcowy",[16,50300,50301,50304],{},[224,50302,50303],{},"Jak walczyć z błędnym używaniem słów i zwrotów?"," Interesując się językiem! Warto czytać książki językoznawców i wywiady z nimi, oglądać filmy na YouTube poświęcone językowi polskiemu i częściej sięgać po lekturę dla przyjemności.",[12,50306,50058],{"id":50307},"przesadne-formatowanie",[16,50309,50310,50311,50316],{},"Właściwe ",[182,50312,50315],{"href":50313,"rel":50314},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F30-darmowych-narzedzi-dla-content-writera\u002F",[349],"formatowanie"," poprawia czytelność tekstu i sprawia, że lektura jest przyjemniejsza. Niewłaściwe formatowanie utrudnia czytanie i ma swój wkład w wysoki współczynnik odrzuceń.",[16,50318,50319,50320,50323,50324,50327],{},"PISANIE WERSALIKAMI jest uznawane w sieci za niegrzeczne, do tego czytanie dużych liter jest dla naszego mózgu trudniejsze. ",[949,50321,50322],{},"Kursywa również nie należy do najbardziej czytelnych,"," dlatego lepiej używać jej do zapisywania tytułów, cytatów i innych tekstów, które można zapisać również w cudzysłowie. ",[224,50325,50326],{},"Pogrubienia mają zastosowanie w wyróżnianiu istotnych fragmentów",", ale nie powinno się podkreślać w ten sposób więcej niż 1 zdania w każdym akapicie.",[16,50329,50330,50331,3222,50334,284],{},"Niedopuszczalne jest natomiast łączenie stylów i stosowanie np. ",[949,50332,50333],{},"KURSYWY Z WERSALIKAMI",[224,50335,50336],{},[949,50337,50338],{},"kursywy i pogrubienia",[16,50340,50341,50344],{},[224,50342,50343],{},"Jak walczyć z przesadnym formatowaniem?"," To proste — stosować je z umiarem.",[12,50346,50061],{"id":50347},"pisanie-do-nikogo",[16,50349,50350],{},"Copywriting sprzedażowy to specyficzna forma tworzenia tekstów. Wymaga zastosowania szczególnych środków, wśród których znajduje się kierowanie komunikatów do zdefiniowanych grup docelowych.",[16,50352,50353,50356],{},[224,50354,50355],{},"Grupy docelowe to odbiorcy oferty."," Zebrani razem, różnią się pod wieloma względami — płcią, wiekiem, miejscem zamieszkania, zawodem, zainteresowaniami, stylem życia i potrzebami. Te cechy pozwalają jednak pogrupować ich na segmenty, których członkowie mają wspólną charakterystykę. Na podstawie tej wiedzy tworzy się persony — uczłowieczoną reprezentację grupy docelowej o określonych potrzebach, obawach, aspiracjach. To właśnie do persony zwracamy się w tekście.",[16,50358,50359],{},"Bez znajomości persony piszemy do wszystkich, czyli de facto do nikogo. Nie istnieje komunikat, który dotrze do każdego. Komunikację należy dzielić i dopasowywać do odbiorcy. Bez świadomości jego potrzeb — czyli bez persony — to niemożliwe.",[16,50361,50362,50365],{},[224,50363,50364],{},"Jak walczyć z pisaniem do nikogo?"," Więcej o copywritingu sprzedażowym, grupach docelowych i personach przeczytasz w naszym artykule o checkliście dla copywritera.",[12,50367,50064],{"id":50368},"koniec-nauki",[16,50370,50371],{},"Copywriting to nie tylko praca oparta na pisaniu. To także gałąź marketingu, który jest branżą dynamiczną, zmienną i nieco nieprzewidywalną.",[16,50373,50374,50377],{},[224,50375,50376],{},"Błędem copywriterów"," jest pogląd, że copywritingu można się nauczyć raz, a dobrze. O ile można nauczyć się zasad języka polskiego, dobrych praktyk i znanych w danym momencie technik pisania, nie można przewidzieć, jak branża będzie zmieniać się na przestrzeni lat, a nawet miesięcy.",[16,50379,50380,50383],{},[224,50381,50382],{},"Jak radzić sobie z niechęcią do nauki?"," Obserwować portale branżowe, rozmawiać z innymi copywriterami na forach i grupach, współpracować z różnorodnymi klientami, uczyć się nowych rzeczy i szukać nowych wyzwań.",[16,50385,50386,50387,50390],{},"Mam nadzieję, że ten artykuł pomoże Ci unikać najczęstszych ",[224,50388,50389],{},"błędów copywriterów"," i pisać coraz lepsze teksty.",[16,50392,50393,50394,50398],{},"Jeśli potrzebujesz profesjonalnych tekstów, napisanych zgodnie z copywriterską sztuką i dobrymi praktykami SEO, zobacz ",[182,50395,50397],{"href":25662,"rel":50396},[349],"naszą ofertę",". Na content marketingu znamy się doskonale i chętnie pomożemy Ci poprawić wyniki Twojej firmy!",{"title":34,"searchDepth":190,"depth":190,"links":50400},[50401,50402,50403,50404,50405,50406,50407,50408,50409],{"id":50067,"depth":190,"text":50040},{"id":50079,"depth":190,"text":50080},{"id":50117,"depth":190,"text":50046},{"id":50201,"depth":190,"text":50049},{"id":50229,"depth":190,"text":50052},{"id":50269,"depth":190,"text":50055},{"id":50307,"depth":190,"text":50058},{"id":50347,"depth":190,"text":50061},{"id":50368,"depth":190,"text":50064},"2020-04-30","Powiedzenie mówi, że nie popełnia błędów ten, kto nic nie robi. Z drugiej strony, lepiej uczyć się na cudzych błędach, aby nie musieć już popełniać własnych. Przeczytaj więc o tym, jakie są najczęstsz","\u002Fblog\u002Fimages\u002F9-najczestszych-bledow-copywriterow.webp",{},"\u002Fblog\u002F9-najczestszych-bledow-copywriterow",{"title":50016,"description":50411},"blog\u002F9-najczestszych-bledow-copywriterow","qWA218rMuaGA8GzMlYsLMJj0tcmpt7EX2IAgqgd3Z-Y",{"id":50419,"title":50420,"author":377,"body":50421,"category":24698,"coverStyle":197,"date":50410,"description":50538,"excerpt":197,"extension":200,"image":50539,"meta":50540,"navigation":203,"path":50541,"readTime":858,"seo":50542,"seoDescription":197,"stem":50543,"__hash__":50544},"blog\u002Fblog\u002Fmozna-mozna-7-pomyslow-na-komunikacje-trudnej-branzy.md","Można? Można! 7 pomysłów na komunikację trudnej branży",{"type":9,"value":50422,"toc":50529},[50423,50430,50438,50442,50445,50448,50453,50457,50460,50464,50472,50475,50479,50487,50491,50494,50498,50501,50505,50514,50522],[16,50424,50425,50426,50429],{},"Ten moment, w którym przychodzi nam poprowadzić ciekawą i angażującą komunikację firmy produkującej metale ciężkie, marki działającej w branży automotive albo finansowej. Rzecz niemożliwa w ",[182,50427,10885],{"href":4914,"rel":50428},[349],"? Raczej twórcze wyzwanie – poznaj kilka pomysłów na marketing dla trudnych branż i wykorzystaj je w swoich codziennych działaniach.",[16,50431,50432,50433,50437],{},"Oczywiście wyróżniamy biznesy bardziej atrakcyjne do „opowiedzenia” niż np. firma zajmująca się wierzytelnościami. Jest wiele biznesów, które są pod tym względem mniej wymagające, bo lepiej wpisane w konwencję mediów społecznościowych (jak choćby ",[182,50434,50436],{"href":44389,"rel":50435},[349],"branże fashion i beauty","). Co nie znaczy, że się nie da. Kluczem jest pomysł – kilka z nich przedstawiam poniżej.",[220,50439,50441],{"id":50440},"opowiedz-dobrą-historię","Opowiedz dobrą historię",[16,50443,50444],{},"Komunikacja nie musi koncentrować się na produkcie w sposób dosłowny. Pomyśl o tym, jakie wartości można mu przypisać, w jaki sposób zbudować na nich opowieść, która zaciekawi odbiorców. PZU czy ING opowiadają historię o codziennym życiu i potrzebach zwykłych ludzi, na które ich oferty stanowi najczęściej najlepszą odpowiedź \u002F rozwiązanie. W ten sposób pozyskują uwagę odbiorców, nienachalnie mówiąc również o sobie.",[16,50446,50447],{},"Koniecznie mów o wyróżnikach swojej marki. Świetna obsługa? Nowa technologia? A może po prostu zaangażowanie w kwestiach społecznych – Arcelor Mittal, firma metali ciężkich w swojej komunikacji opowiada m.in. o minigrantach, jakie przyznaje ciekawym, lokalnym inicjatywom oraz swoim działaniom usprawniającym kultury życia pracowników (np. przyzakładowe przedszkola).",[16,50449,50450],{},[32,50451],{"alt":34,"src":50452},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage4-2.png",[220,50454,50456],{"id":50455},"pomagaj-buduj-wizerunek-eksperta","Pomagaj, buduj wizerunek eksperta",[16,50458,50459],{},"Pomyśl o tym, jak za pomocą swoich produktów zainspirować odbiorców. Sprzedajesz artykuły gospodarstwa domowego? Opublikuj na Facebooku serię filmów z ciekawymi przepisami – naturalnie z wykorzystaniem sprzętu dostępnego w Twoim sklepie. Masz sklep z kosiarkami – pokazuj piękne ogrody, wystylizowane z użyciem Twoich produktów. Nagraj serię filmów albo publikuj wpisy, gdzie opowiesz o najciekawszych funkcjach dostępnego u ciebie sprzętu lub wyjaśnisz, jak najlepiej z niego korzystać – więcej osób chętniej obejrzy taki film niż sięgnie po instrukcję. 😉",[220,50461,50463],{"id":50462},"załóż-firmowego-bloga","Załóż firmowego bloga",[16,50465,50466,50467,50471],{},"Premiery nowych ",[182,50468,50470],{"href":42397,"rel":50469},[349],"blogowych artykułów"," pełnych merytorycznej wiedzy staną się dodatkowym formatem, który urozmaici Twoją komunikację w mediach społecznościowych i zwiększy ruch na stronie internetowej. Działasz w branży, w której możesz pochwalić się udziałem w ciekawych projektach czy realizacjach? Zrób to! Taki case to dobry dowód Twoich umiejętności (plus mocna karta przy prezentowaniu swojej oferty potencjalnemu klientowi).",[16,50473,50474],{},"Ciekawym przykładem jest Kruk S.A. – content firmy zajmującej się wierzytelnościami opiera się na blogu – poradniku o tematyce finansowej oraz historiach klientów, którym udało się pomóc w wyjściu z długów. Natomiast na Facebooku treści o ofercie przeplatają się z poradami na temat mądrego i oszczędnego życia w każdej sytuacji. Już nazwa profilu na FB opowiada o edukacyjnym charakterze komunikacji firmy i ociepla swój wizerunek: KRUK S.A Domowy Plan Finansowy.",[220,50476,50478],{"id":50477},"reaguj-na-bieżąco","Reaguj na bieżąco",[16,50480,50481,50486],{},[182,50482,50485],{"href":50483,"rel":50484},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-stworzyc-viral\u002F",[349],"Real Time Marketing"," to wisienka na torcie prowadzonej na co dzień komunikacji w mediach społecznościowych. Dobrze zaplanowany (o świętach, dużych imprezach czy premierze serialu na Netflixie wiemy dużo wcześniej) lub spontaniczny – może być doskonałym urozmaiceniem dla publikowanych postów, pokazać dystans marki do świata, zbudować wizerunek brandu żyjącego tym, czym żyje społeczeństwo lub potencjalni klienci, zajawkowicze w danej dziedzinie. Warto jednak pamiętać, aby w tym wszystkim wciąż próbować przemycić charakter i język komunikacji naszej marki. Pytanie, jak do tego formatu można podejść w trudnej branży? Ciekawy przykład po raz kolejny z Arcelor Mittal:",[220,50488,50490],{"id":50489},"znajdź-swojego-bohatera","Znajdź swojego bohatera",[16,50492,50493],{},"Brand hero koncentruje w sobie emocje i wartości, jakie ma przedstawiać marka i jest świetnym pomysłem na wyróżnik w segmentach mocno nasyconych, gdzie konkurenci nie różnią się od siebie znacznie pod względem jakości. Z punktu widzenia trudnych branż, taki bohater często odpowiada za rozładowanie atmosfery, pozwala stworzyć komunikację lżejszą, bardziej przystępną do opowiedzenia. Doskonałym przykładem jest znany wszystkim Bibendum, czyli biały ludzik opon Michelin lub kultowe Serce i Rozum Orange.",[220,50495,50497],{"id":50496},"współpracuj-z-influencerami","Współpracuj z influencerami",[16,50499,50500],{},"Pomysł na ciekawą akcję z dobrze dobranym twórcą może pomóc zarówno w budowaniu pożądanego wizerunku jak i zasięgów. Koniecznie zajrzyj na Instagram Farb Śnieżka, która regularnie prezentuje swoje produkty za pomocą realizacji we wnętrzach internetowych twórców.",[220,50502,50504],{"id":50503},"dziel-się-życiem-firmy","Dziel się życiem firmy",[16,50506,50507,50508,50510],{},"Migawki z codziennego życia skutecznie skracają dystans na linii marka – potencjalny klient. Jeśli dodamy do tego zgrany i fajny zespół możemy otrzymać autentyczną komunikację pełną humoru. Przykład? Foteliki samochodowe z pewnością nie stoją na podium najbardziej atrakcyjnych produktów, o których moglibyśmy opowiadać na Facebooku, ale ta ekipa jest bardzo ciekawym wyjątkiem od tego stwierdzenia.",[269,50509],{},[182,50511,50512],{"href":50512,"rel":50513},"https:\u002F\u002Fwww.facebook.com\u002F393723071201467\u002Fvideos\u002F530633934503976\u002F",[349],[16,50515,50516,50517,50521],{},"Nie ma rzeczy niemożliwych. Są za to pomysły lepiej lub gorzej dobrane do konkretnego przypadku. Pominęłam w tym artykule kroki „przygotowawcze”, a więc punkty takie jak przygotowanie strategii komunikacji, ustalenie persony czy ",[182,50518,50520],{"href":5008,"rel":50519},[349],"analizę konkurencji"," – każdy z nich to temat na kilka osobnych artykułów. Plus – jeżeli znajdujesz się na etapie poszukiwania pomysłów na treści – to zakładam, że etap ich przygotowania masz już za sobą. 🙂 Dzięki tej podstawie, ciekawie opracowanej komunikacji oraz świadomie prowadzonym działaniom reklamowym znacznie zwiększasz swoje szanse na zbudowanie mocnego wizerunku oraz sprzedaży w mediach społecznościowych. Mam nadzieję, że moje propozycje ułatwią Ci pracę nad drugim z tych trzech elementów. 🙂",[16,50523,50524,50525,33199],{},"Angelika Dąbek, Head of Content w Niebieski Lis (",[182,50526,35779],{"href":50527,"rel":50528},"http:\u002F\u002Fwww.niebieski-lis.pl\u002F",[349],{"title":34,"searchDepth":190,"depth":190,"links":50530},[50531,50532,50533,50534,50535,50536,50537],{"id":50440,"depth":359,"text":50441},{"id":50455,"depth":359,"text":50456},{"id":50462,"depth":359,"text":50463},{"id":50477,"depth":359,"text":50478},{"id":50489,"depth":359,"text":50490},{"id":50496,"depth":359,"text":50497},{"id":50503,"depth":359,"text":50504},"Ten moment, w którym przychodzi nam poprowadzić ciekawą i angażującą komunikację firmy produkującej metale ciężkie, marki działającej w branży automotive albo finansowej. Rzecz niemożliwa w mediach sp","\u002Fblog\u002Fimages\u002Fmozna-mozna-7-pomyslow-na-komunikacje-trudnej-branzy.webp",{},"\u002Fblog\u002Fmozna-mozna-7-pomyslow-na-komunikacje-trudnej-branzy",{"title":50420,"description":50538},"blog\u002Fmozna-mozna-7-pomyslow-na-komunikacje-trudnej-branzy","-Q667FsmzwZKZkdwxRkkqzbgpfMKaWL49r1mgaup8fk",{"id":50546,"title":50547,"author":377,"body":50548,"category":24698,"coverStyle":197,"date":50943,"description":50944,"excerpt":197,"extension":200,"image":50945,"meta":50946,"navigation":203,"path":50947,"readTime":12703,"seo":50948,"seoDescription":197,"stem":50949,"__hash__":50950},"blog\u002Fblog\u002Fcontent-marketing-w-branzy-zdrowotnej.md","Branża medyczna\u002Fzdrowotna: z jakich technik marketingu i content marketingu korzysta?",{"type":9,"value":50549,"toc":50929},[50550,50559,50584,50591,50596,50602,50609,50613,50616,50619,50622,50628,50632,50635,50649,50657,50661,50664,50728,50732,50735,50739,50746,50750,50753,50760,50765,50771,50776,50782,50786,50797,50806,50811,50817,50821,50824,50830,50835,50841,50845,50848,50858,50861,50866,50872,50875,50878,50884,50889,50895,50899,50902,50907,50912,50918],[16,50551,50552,50558],{},[224,50553,50554,50557],{},[182,50555,7868],{"href":5111,"rel":50556},[349],", w ogólnym ujęciu podejmowanej strategii, polega na regularnym tworzeniu i publikowaniu przydatnych treści, które nakierowane są na określoną przez siebie (lub przez branżę) grupę odbiorców."," Możliwości, które związane są z szerokimi działaniami marketingowymi nie omijają również branży zdrowotnej, która w ujęciu liczbowym jest niezwykle interesującą i istotną – co mam nadzieję udowodnię w poniższym materiale.",[16,50560,50561,947,50564,947,50571,50574,50575,50578,50579,284],{},[224,50562,50563],{},"Jak czytamy –",[182,50565,50568],{"href":50566,"rel":50567},"http:\u002F\u002Fwww.nbcnews.com\u002Fid\u002F3077086\u002Ft\u002Fmore-people-search-health-online\u002F",[349],[224,50569,50570],{},"co najmniej 8 na 10",[224,50572,50573],{},"Amerykanów korzysta z wyszukiwarek online, traktując je jako pierwsze źródło informacji o zdrowiu."," To w nich najchętniej poszukujemy aktualnych danych odnośnie schorzeń, profilaktyki, zabiegów i przeciwskazań do ich wykonywania. ",[224,50576,50577],{},"Co więcej, David Feinberg (2019) przedstawił statystyki potwierdzające, że 7% wszystkich dziennych zapytań w Google, dotyczą właśnie naszego zdrowia."," W przybliżeniu daje nam to około ",[182,50580,50583],{"href":50581,"rel":50582},"https:\u002F\u002Fwww.telegraph.co.uk\u002Ftechnology\u002F2019\u002F03\u002F10\u002Fgoogle-sifting-one-billion-health-questions-day\u002F",[349],"70 tysięcy zapytań na minutę",[16,50585,50586,50587,50590],{},"Poniższy wykres przedstawia w jakim procencie opisywana branża podejmowała się różnych technik marketingowych w Stanach Zjednoczonych (w 2017 roku). Na pierwszym miejscu (94%) znajduje się opieka nad stroną ",[182,50588,10026],{"href":10024,"rel":50589},[349],". Content marketing uplasował się w pierwszej połowie, osiągając wynik 66%.",[16,50592,50593],{},[32,50594],{"alt":34,"src":50595},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F1.jpg",[16,50597,11940,50598],{},[182,50599,50600],{"href":50600,"rel":50601},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F948472\u002Fhealthcare-digital-marketing-tools-usage-us\u002F",[349],[16,50603,50604,50605,50608],{},"Podejmując się tematu content marketingu, warto zaznaczyć dwie rzeczy. Po pierwsze – jest to temat rzeka. Po drugie – ",[224,50606,50607],{},"branża medyczna nieco różni się od branży zdrowotnej",". Ta pierwsza skupia się głównie na pomocy niesionej przez lekarzy. Druga zaś jest grupą zdecydowanie szerszą, wzbogaconą o odnowę biologiczną, profilaktykę i gabinety kosmetyczne. To tej drugiej poświęcę nieco więcej uwagi, podkreślając jak ważna jest zarówno forma komunikacji, jak i starannie budowany wizerunek eksperta.",[12,50610,50612],{"id":50611},"komunikacja-kluczem-do-sukcesu","Komunikacja kluczem do sukcesu?",[16,50614,50615],{},"Wyobraźmy sobie potencjalną klientkę salonu kosmetycznego, która w natłoku dostępnych informacji, komunikacji i przekazów, pragnie wybrać najlepszy dla siebie gabinet.",[16,50617,50618],{},"Procesy poznawcze mają swoje ograniczenia, dlatego wiara, że klientka będzie w stanie świadomie reagować na wszystkie sygnały, bazując przy tym na swoim doświadczeniu i zebranych wspomnieniach jest delikatnie mówiąc – złudna. Prawda jest taka, że zarówno nasza pamięć, percepcja, jak i uwaga są wybiórcze i często opierają się na stereotypach i heurystykach (inaczej – uogólnieniach). W przypadku uwagi mówimy zarówno o tej mimowolnej – wyzwalanej przez nagłą zmianę w np. otoczeniu, jak i dowolnej – skupionej celowo na danym obiekcie. W przypadku naszej pacjentki ważne jest zatem, aby skupić jej uwagę maksymalnie skutecznie i szybko.",[16,50620,50621],{},"Aby to zrobić**, treści przekazywane odbiorcy muszą łączyć w sobie dwie cechy. Po pierwsze – jakość, a po drugie – maksymalne zaangażowanie**. Potencjalna klientka po przeczytaniu interesującej informacji (np. poradnika) musi otrzymać odpowiedź na swoje pytanie. Ważne zatem, aby ta odpowiedź wyczerpała temat, rozwijając jej wątpliwości i przy okazji tworząc pożądany wizerunek dla Twojej marki osobistej.",[16,50623,50624,50625],{},"Mówiąc więc wprost: ",[224,50626,50627],{},"treść ma dać poczucie, że czytelnik nie stracił swojego czasu, a wiedza, którą zdobył jest potwierdzona doświadczeniem kompetentnego specjalisty.",[12,50629,50631],{"id":50630},"o-korzyściach-słów-kilka","O korzyściach słów kilka",[16,50633,50634],{},"Jakość powinna być synonimem podejmowanych działań content marketingowych. Tylko starannie tworzone treści, oparte są na badaniach, wiedzy specjalistów i konkretnym przekazie, mają szansę przynieść mierzalne korzyści. A tych, jest cały bezlik.",[16,50636,50637,50640,50641,50645,50646],{},[224,50638,50639],{},"Prawda jest taka, że content marketing w branży zdrowotnej niesie za sobą ogrom wsparcia w działaniach sprzedażowych."," Odpowiednio tworzone poradniki, w formie np. bloga, zwiększają ruch na stronie, a ",[182,50642,50644],{"href":5156,"rel":50643},[349],"artykuły sponsorowane publikowane na portalach zewnętrznych"," – zwiększają zasięg dotarcia do potencjalnych klientów. Komunikacja oparta na merytorycznych i godnych zaufania przekazach stwarza możliwość edukacji naszego czytelnika, a ",[224,50647,50648],{},"budowany wizerunek eksperta wpływa na rozpoznawalność marki.",[16,50650,50651,50652],{},"Wszystko to okraszone jest organicznym ruchem, a także wzrostem pozycji w wynikach wyszukiwania, na frazy powiązane z naszą działalnością. Nic więc dziwnego, że w ",[182,50653,50656],{"href":50654,"rel":50655},"https:\u002F\u002Fwww.marketingprofs.com\u002Fcharts\u002F2018\u002F33916\u002Fthe-state-of-healthcare-content-marketing",[349],"Stanach Zjednoczonych 83% placówek z branży zdrowotnej korzysta z możliwości content marketingu.",[12,50658,50660],{"id":50659},"miejsca-publikacji-i-działań-contentowych","Miejsca publikacji i działań contentowych",[16,50662,50663],{},"Tworzone treści publikować możemy w formie m.in.:",[51,50665,50666,50677,50688,50694,50700,50706,50713,50719,50722],{},[54,50667,50668,50671,50672,50676],{},[224,50669,50670],{},"Artykułów eksperckich",", publikowanych na domenach zewnętrznych – tu szereg możliwości oferuje ",[182,50673,50675],{"href":14263,"rel":50674},[349],"LinkHouse",", będący bazą sprawdzonych i efektywnych miejsc do publikacji rzetelnego contentu.",[54,50678,50679,50682,50683,50687],{},[224,50680,50681],{},"Bloga",", tworzonego na łamach naszej domeny – ponad 55% specjalistów twierdzi, że blog jest priorytetem, z punktu widzenia działań marketingowych (źródło: ",[182,50684,29196],{"href":50685,"rel":50686},"https:\u002F\u002Fwww.hubspot.com\u002Fmarketing-statistics",[349],"). Wynikać to może z danych przedstawionych przez Quoracreative, które potwierdzają, iż 75% internautów regularnie czyta blogi (źródło: HubSpot). Wpisy najczęściej przyjmują charakter np. poradnikowy, opiniotwórczy, a także opierają się na relacji z ważnych wydarzeń branżowych czy wywiadach\u002FQ&A ze specjalistami.",[54,50689,50690,50693],{},[224,50691,50692],{},"Treści publikowanych na stronie"," – w formie m.in. zakładek ofertowych.",[54,50695,50696,50699],{},[224,50697,50698],{},"Infografik, zdjęć, video"," (o których nieco więcej piszę poniżej)",[54,50701,50702,50705],{},[224,50703,50704],{},"Marketingu rekomendacyjnego",", opartego na poleceniach, opiniach i ocenach.",[54,50707,50708,50709,50712],{},"Wypowiedzi na forum, opierane na ",[224,50710,50711],{},"community marketingu",", ze szczególnym zwróceniem uwagi na wspieranie społeczności online (tu bezapelacyjnie króluje Facebook, będący najpopularniejszym kanałem społecznościowym).",[54,50714,50715,50718],{},[224,50716,50717],{},"Cause marketing"," – czyli wspieraniu, udzielaniu się i promowaniu ważnych, społecznych akcji, mających na celu np. propagowanie zdrowego trybu życia.",[54,50720,50721],{},"Wypowiedzi na łamach innych portali, z umieszczeniem linka do wskazanej przez nas domeny.",[54,50723,50724,50727],{},[224,50725,50726],{},"Mediach statycznych"," – takich jak np. E-booki, będące zbiorem porad dotyczącym np. profilaktyki zdrowotnej. Udostępniane w formie PDF są komunikatem jednostronnym, uniemożliwiającym dyskusję i poznawanie realnych opinii. Wybierając tą formę niezwykle łatwo będzie ci zaplanować komunikację CTA – zanim jednak to zrobisz upewnij się, że treści przystosowane są również do urządzeń mobilnych.",[12,50729,50731],{"id":50730},"jak-prowadzić-rozmowę","Jak prowadzić rozmowę?",[16,50733,50734],{},"Uściślając – rozmowę za pomocą content marketingu, tworzonego zarówno on-site (np. poprzez bloga czy komunikaty na stronie), jak i off-site (np. za pomocą artykułów sponsorowanych i wypowiedzi dla innych portali zdrowotnych).",[220,50736,50738],{"id":50737},"wierność-w-swojej-specjalizacji","Wierność w swojej specjalizacji",[16,50740,50741,50742,50745],{},"Jak mówi znane powiedzenie „jeśli coś jest do wszystkiego – to jest do niczego”. Głównym kierunkiem komunikacji jest konieczność zachowania wizerunku eksperta, będącego świadomym oferowanych usług. ",[224,50743,50744],{},"Wierność wobec swojej branży jest kluczem do budowania solidnej marki",". Pamiętaj – konsekwentne trzymanie obranej drogi i wypowiadanie się w wąskim zakresie usług kreuje wizerunek profesjonalisty.",[220,50747,50749],{"id":50748},"język-komunikatów","Język komunikatów",[16,50751,50752],{},"Podstawowym elementem w prowadzonej komunikacji jest znalezienie balansu pomiędzy językiem merytorycznym, a klarownym dla obranej grupy odbiorczej. Kluczem jest więc zrozumienie tejże grupy, która w branży zdrowotnej jest wyjątkowo szeroka.",[16,50754,50755,50756,50759],{},"Po pierwsze – ",[224,50757,50758],{},"to, że jesteś ekspertem, nie znaczy, że ekspercki język dotrze do Twojej grupy",". Proste komunikaty, dające jednoznaczne, uporządkowane odpowiedzi są zdecydowanie cenniejsze niż wielowymiarowe odpowiedzi, które bazują na domysłach czy niepotwierdzonych statystykach. Po drugie – odpowiedz więc sobie na pytania: Kim są Twoi główni odbiorcy? Jakie tematy chcesz poruszać na swojej stronie? Jakie inicjatywy wspierasz za pomocą treści? Na jakich platformach udostępniasz (lub chcesz udostępniać) swój content? Po trzecie – nazywaj procesy, opisuj je, wyjaśniaj przyczynę i skutek.",[16,50761,50762],{},[32,50763],{"alt":34,"src":50764},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F2.jpg",[16,50766,11940,50767],{},[182,50768,50769],{"href":50769,"rel":50770},"https:\u002F\u002Fwww.esteti-med.pl\u002F",[349],[16,50772,50773],{},[32,50774],{"alt":34,"src":50775},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F3.jpg",[16,50777,11940,50778],{},[182,50779,50780],{"href":50780,"rel":50781},"http:\u002F\u002Fchimera.olsztyn.pl\u002F",[349],[220,50783,50785],{"id":50784},"analiza-fraz-i-trendów","Analiza fraz i trendów",[16,50787,50788,50789,50792,50793,50796],{},"Treści zoptymalizowane pod wyszukiwarki powinny łączyć w sobie zarówno: ",[224,50790,50791],{},"tematykę zgodną z wytycznymi Google Trends, jak i słowa kluczowe, proponowane przez Keyword Tool."," Popularność starannie dobranych fraz i tematów zwiększa szanse odpowiedzi na konkretne potrzeby potencjalnych czytelników, wpływając na m.in. konwersję. ",[224,50794,50795],{},"Uzupełniając teksty o popularne frazy pamiętać musimy o ogólnej optymalizacji serwisu, a przekazywana treść powinna być okraszona wizualnymi „kotwicami","”– np. wyróżnikami, grafikami, zdjęciami przed\u002Fpo zabiegu.",[16,50798,50799,50800,50805],{},"Według ",[182,50801,50804],{"href":50802,"rel":50803},"https:\u002F\u002Fwww.ceralytics.com\u002Fwp-content\u002Fuploads\u002F2018\u002F04\u002FHealthcare-Content-Marketing-2018-Ceralytics.pdf",[349],"raportu"," przeprowadzonego w 2018 roku, najpopularniejszymi tematami\u002Fzagadnieniami w branży zdrowotnej (z punktu widzenia czytelnika) były m.in.: dietetyka, problemy na tle psychologicznym, choroby serca, grypa, stres, palenie i bezsenność. Większość tych wpisów opiera się na „poradach” (z ang. tips), które pozwalają zapobiegać i zwalczać dany, wskazany problem. Ten sam raport przewiduje jednocześnie jakie tematy mają szansę przebicia w najbliższych latach, wyróżniając m.in. zagadnienia związane z glikemią, rzucaniem palenia, kaloriami, chronicznym bólem i prowadzeniem efektywnej konwersacji.",[16,50807,50808],{},[32,50809],{"alt":34,"src":50810},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F4.jpg",[16,50812,11940,50813],{},[182,50814,50815],{"href":50815,"rel":50816},"https:\u002F\u002Fwww.poczuciepiekna.pl\u002Fwszystkie-aktualnosci",[349],[220,50818,50820],{"id":50819},"słuchaj-obserwuj-reaguj","Słuchaj, obserwuj, reaguj",[16,50822,50823],{},"Ludzki wymiar branży zdrowotnej pozostawia ogromne pole do popisu w działaniach contentowych. Obserwacja potrzeb, poszukiwanie odpowiedzi i reagowanie na zgłaszane zapytania pozwala prowadzić komunikację opartą na niezwykle cennym zaufaniu. Słuchając swoich klientów, odnotowując powtarzające się pytania oraz znając ich obawy, możesz stworzyć treść wyróżniającą cię na tle konkurencji.",[16,50825,50826,50829],{},[224,50827,50828],{},"Content marketing bazuje na odbiorcy – który w tym wypadku ma jasno określone, wysokie wymagania."," Dlatego treści twórz przede wszystkim z myślą o swoich klientach, dostosowując je do swoich możliwości i zgłaszanych oczekiwań. Pamiętaj, że Twój komunikat przede wszystkim ma trafić do czytelnika, a dopiero potem do robotów Google (nie odwrotnie!).",[16,50831,50832],{},[32,50833],{"alt":34,"src":50834},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F5.jpg",[16,50836,11940,50837],{},[182,50838,50839],{"href":50839,"rel":50840},"https:\u002F\u002Fwww.klinikaambroziak.pl\u002Fo-nas\u002F",[349],[220,50842,50844],{"id":50843},"atrakcyjność-niejedno-ma-imię","Atrakcyjność niejedno ma imię",[16,50846,50847],{},"Content marketing jest metaforycznym workiem, z którego wyciągnąć możemy szereg niespodzianek. Co ważne – nie zawsze na jego dnie znajdują się teksty, a wyszperane, inne prezenty stwarzają szerokie spektrum możliwych, efektywnych działań.",[16,50849,50850,50851,50854,50855],{},"Obecnie niesłabnącą popularnością cieszy się video, które w branży zdrowotnej stwarza ogromne „pole do popisu”. Video-poradnik, gdzie przedstawiony zostaje proces wykonywania zabiegu rehabilitacyjnego, pozwoli budować pożądany wizerunek eksperta. Odpowiednio zaaranżowane tło, zawarte informacje i możliwość zadawania pytań jest niezwykle obiecującym obszarem, uzupełniającym treści umieszczone na blogu czy stronie ",[182,50852,10026],{"href":10024,"rel":50853},[349],". Ponadto, w 2017 roku ponad 64% ankietowanych zadeklarowało chęć zakupy produktu\u002Fusługi, po objerzeniu tematycznego video. Z punktu widzenia pamięci, o której wspominałam na początku, jest to wyjątkowo efektywne działanie – ",[224,50856,50857],{},"jak podają badania, treści wizualne zapamiętujemy dużo lepiej i trwalej, a ich odtworzenie nie sprawia nam kłopotu nawet po 3 dniach.",[16,50859,50860],{},"Zaraz za wideo znajdują się podcasty, które gwałtownie zyskują na popularności oraz infografiki.",[16,50862,50863],{},[32,50864],{"alt":34,"src":50865},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F6.jpg",[16,50867,11940,50868],{},[182,50869,50870],{"href":50870,"rel":50871},"https:\u002F\u002Fwww.facebook.com\u002FWroclawYasumi\u002Fvideos\u002F2407963266089177\u002F",[349],[220,50873,50874],{"id":47778},"Storytelling",[16,50876,50877],{},"Storytelling, czyli budowanie relacji i więzi z czytelnikiem za pomocą opowieści, jest jedną z najskuteczniejszych form content marketingu. Zaangażowanie w historię, wzbudzenie emocji i nierzadko przedstawienie rozwiązania to główne filary programów edukacyjnych, akcji prozdrowotnych i kampanii społecznych. To na tym schemacie bazują głównie programy przedstawiające np. skutki zabiegów plastycznych.",[16,50879,50880,50883],{},[224,50881,50882],{},"Konkretne studium przypadku nakreśla nam problem, pozwala zapoznać się z bohaterem i w ostateczności – przedstawia atrakcyjny, konkretny efekt."," Dlaczego ma to znaczenie? Po pierwsze –forma przekazu nie jest bezpośrednią reklamą (co jest kluczowe, zwłaszcza gdy jesteśmy zalewani wszechobecnymi treściami promocyjnymi). Po drugie – wyróżnia treść na tle wielu, podobnych produktów i usług konkurencji. I wreszcie po trzecie – bazuje na autentyczności i możliwości utożsamiania się ze wskazanym przypadkiem.",[16,50885,50886],{},[32,50887],{"alt":34,"src":50888},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F7.jpg",[16,50890,11940,50891],{},[182,50892,50893],{"href":50893,"rel":50894},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=hMLs42hTCRI",[349],[220,50896,50898],{"id":50897},"nie-bój-się-idei","Nie bój się idei",[16,50900,50901],{},"Angaż w pomoc charytatywną i kampanie społeczne pozwalają zachować spójną komunikację, jednocześnie starannie budując wizerunek godnej zaufania instytucji.",[16,50903,50904],{},[224,50905,50906],{},"Podejmowanie się słusznej idei (związanej tematycznie z np. naszym przedsiębiorstwem) zapewnia nie tylko wewnętrzną satysfakcję, która wynika z realnej pomocy potrzebującym, ale również angażuje czytelników, którzy w ten sposób dużo łatwiej przypisują nam pozytywne cechy.",[16,50908,50909],{},[32,50910],{"alt":34,"src":50911},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F8.jpg",[16,50913,11940,50914],{},[182,50915,50916],{"href":50916,"rel":50917},"https:\u002F\u002Fbielendaprofessional.pl\u002Fo-firmie\u002Faktualnosc\u002Fgabinet-ewy-wasiak-i-bielenda-professional-wspolnie-z-akcja-charytatywna-dla-fundacji-gajusz",[349],[16,50919,50920,947,50923],{},[949,50921,50922],{},"– Aleksandra Sudnik, Content Manager,",[182,50924,50927],{"href":50925,"rel":50926},"https:\u002F\u002Ffoxstrategy.pl\u002F",[349],[949,50928,41225],{},{"title":34,"searchDepth":190,"depth":190,"links":50930},[50931,50932,50933,50934],{"id":50611,"depth":190,"text":50612},{"id":50630,"depth":190,"text":50631},{"id":50659,"depth":190,"text":50660},{"id":50730,"depth":190,"text":50731,"children":50935},[50936,50937,50938,50939,50940,50941,50942],{"id":50737,"depth":359,"text":50738},{"id":50748,"depth":359,"text":50749},{"id":50784,"depth":359,"text":50785},{"id":50819,"depth":359,"text":50820},{"id":50843,"depth":359,"text":50844},{"id":47778,"depth":359,"text":50874},{"id":50897,"depth":359,"text":50898},"2020-04-28","Content marketing, w ogólnym ujęciu podejmowanej strategii, polega na regularnym tworzeniu i publikowaniu przydatnych treści, które nakierowane są na określoną przez siebie (lub przez branżę) grupę od","\u002Fblog\u002Fimages\u002Fcontent-marketing-w-branzy-zdrowotnej.webp",{},"\u002Fblog\u002Fcontent-marketing-w-branzy-zdrowotnej",{"title":50547,"description":50944},"blog\u002Fcontent-marketing-w-branzy-zdrowotnej","pOaL_aBQOLX_JXbc17c3Cm08zDemja5-XWxQQ3WiE0A",{"id":50952,"title":50953,"author":377,"body":50954,"category":24698,"coverStyle":197,"date":51549,"description":51550,"excerpt":197,"extension":200,"image":51551,"meta":51552,"navigation":203,"path":51553,"readTime":26606,"seo":51554,"seoDescription":197,"stem":51555,"__hash__":51556},"blog\u002Fblog\u002Fcontent-marketing-dla-restauracji-wszystko-co-musisz-wiedziec-by-w-4-prostych-krokach-uchronic-sie-przed-kolejnym-niedogotowanym-nietoperzem.md","Marketing restauracji: wszystko, co musisz wiedzieć, by w 4 prostych krokach uchronić się przed kolejnym niedogotowanym nietoperzem",{"type":9,"value":50955,"toc":51535},[50956,50959,50962,50969,50972,50975,50989,50993,50996,50999,51002,51018,51021,51024,51027,51129,51132,51135,51139,51142,51145,51148,51151,51155,51270,51273,51336,51340,51352,51355,51358,51372,51375,51378,51381,51391,51400,51403,51411,51414,51417,51420,51428,51432,51435,51440,51443,51446,51450,51453,51458,51461,51465,51468,51471,51475,51478,51498,51503,51507,51510,51513,51516,51518,51521],[16,50957,50958],{},"Pandemia koronawirusa dała branży gastronomicznej w kość jak żadna do tej pory recesja. Właściciele restauracji – zmuszeni decyzją rządu do ich zamknięcia na wiele tygodni – byli zdani wyłącznie na zamówienia z dowozem. Dla wielu okazało się, że obecność w aplikacjach typu Uber Eats, Pyszne.pl czy Glovo nie jest wystarczająca, aby utrzymać obroty na sensownym poziomie. Potrzebny jest także marketing – którego większość restauracji do tej pory nie prowadziła praktycznie wcale. Wiem, bo z jednej strony jestem marketerem – a z drugiej – uwielbiam chodzić do restauracji, odkrywać nowe kuchnie i potrawy. Jednak żadna z restauracji w której byłam na przestrzeni ostatniego roku (a musiało ich co najmniej 100) nie zapytała mnie o mojego maila podczas płacenia rachunku. Żadna nie poprosiła mnie, bym polubiła ich fanpage na Facebooku czy profil na Instagramie. Żadna nie pokazała mi swojego bloga.",[16,50960,50961],{},"Skutek? Wiele restauracji stanęło w obecnej sytuacji na granicy bankructwa.",[16,50963,50964,50965,50968],{},"Można było jednak temu zapobiec – w porę budując silną świadomość marki online w mediach społecznościowych, zbierając adresy mailowe gości restauracji i utrzymując z nimi regularny kontakt – dając dodatkową wartość. Tym wszystkim jest właśnie ",[182,50966,5113],{"href":5111,"rel":50967},[349]," dla restauracji.",[16,50970,50971],{},"Dla tych restauracji które wyciągną z pandemii wnioski – obecny kryzys będzie szansą na rozpoczęcie regularnych działań marketingowych i wybicie się na tle konkurencji. Spójrzmy prawdzie w oczy – takich sytuacji jak COVID-19 może być więcej. Ktoś znowu zje niedogotowanego nietoperza czy pangolina (w zależności od interpretacji ;).",[16,50973,50974],{},"Dlatego musimy zająć się content marketingiem dla restauracji już teraz. Dobra wiadomość – nie jest to trudne! W poniższym poście opiszę po kolei:",[51,50976,50977,50980,50983,50986],{},[54,50978,50979],{},"dlaczego jest ważny i jak stworzyć strategię content marketingową dla restauracji",[54,50981,50982],{},"jak prowadzić content marketing dla restauracji w mediach społecznościowych",[54,50984,50985],{},"dlaczego blog i newsletter są niezbędne",[54,50987,50988],{},"oraz jak sprytnie wykorzystywać wpisy gościnne do przyciągnięcia nowych gości",[12,50990,50992],{"id":50991},"czym-jest-content-marketing-i-jak-stworzyć-strategię-content-marketingową-dla-restauracji","Czym jest content marketing i jak stworzyć strategię content marketingową dla restauracji",[16,50994,50995],{},"Na początek – kilka podstawowych definicji gwoli wyjaśnienia 😉",[16,50997,50998],{},"Content marketing to nic innego jak marketing treści – tworzenie wartościowych treści dla naszych potencjalnych klientów, by zachęcić ich do poznania naszej marki i ostatecznie – do zakupu.",[16,51000,51001],{},"Przez treści rozumiemy tu nie tylko słowo pisane – ale także zdjęcia wrzucane na social media, filmiki, Instastories, GIFy, przepisy etc. – wszystko, czego używamy do komunikacji z naszym docelowym odbiorcą. Content marketing dla restauracji możemy prowadzić przez wiele kanałów:",[51,51003,51004,51007,51010,51015],{},[54,51005,51006],{},"Media społecznościowe: Facebooka, Instagram, Twittera, LinkedIna, Snapchat, TikToka, YouTube",[54,51008,51009],{},"Blogi, blogi gościnne, wpisy na portalach takich jak medium, artykuły w prasie drukowanej oraz online",[54,51011,51012],{},[182,51013,2169],{"href":5156,"rel":51014},[349],[54,51016,51017],{},"Newslettery wysyłane bezpośrednio na maila naszych potencjalnych klientów",[16,51019,51020],{},"Jedynym ograniczeniem jest właściwie nasza wyobraźnia, czas i zasoby portfela.",[16,51022,51023],{},"No właśnie – przy takim “bogactwie możliwości” – od czego by tu właściwie zacząć?",[16,51025,51026],{},"Omówmy zatem stworzenie strategii content marketingowej krok po kroku:",[678,51028,51029,51036,51043,51064],{},[54,51030,51031,51032,51035],{},"Po pierwsze – musimy ",[224,51033,51034],{},"ustalić kto jest właściwie naszym klientem docelowym."," Jeśli prowadzimy drogą, elegancką restaurację specjalizującą się w organizacji eventów czy kolacjach biznesowych – będziemy tworzyć zupełnie inne treści i umieszczać je w zupełnie innych kanałach, niż jeśli prowadzimy małą Meksykańską knajpę w okolicach kampusu Politechniki z tanim jedzeniem dla studentów. Zupełnie inaczej będziemy się też komunikować, jeśli prowadzimy fit bar sałatkowy dla osób dbających o sylwetkę.",[54,51037,51038,51039,51042],{},"Po drugie – ",[224,51040,51041],{},"wybieramy najlepsze drogi dotarcia do naszych docelowych klientów –"," czyli po prostu ustalamy gdzie zazwyczaj “przebywają” nasi docelowi odbiorcy – na których mediach społecznościowych jest ich najwięcej, jak się zachowują, skąd czerpią informacje i inspirację, gdzie dobrze zjeść. Idąc za poprzednim przykładem: elegancka restauracja celująca w biznesmenów może skupić się na LinkedInie i blogu oraz wpisach gościnnych. Hipsterska knajpa dla studentów – Instagram, Snapchat i TikTok. Fit bar sałatkowy – Instagram, ale również Facebook i Instagram, oraz blog i newslettery.",[54,51044,51045,51046,51049,51050],{},"Po trzecie – kiedy już wiemy, kim są nasi klienci i jakimi kanałami będziemy do nich docierać – zastanawiamy się nad ",[224,51047,51048],{},"rodzajem treści które chcemy tworzyć na te kanały."," Jakie tematy będą najbardziej interesowały naszych docelowych odbiorców? Jak chcemy je przedstawić? Np. każdy temat będziemy prezentować w formie:\n",[678,51051,51052,51055,51058,51061],{},[54,51053,51054],{},"Wpisu na bloga z przepisem",[54,51056,51057],{},"Krótkiego filmiku z przygotowywania danej potrawy w formie postów na Facebooka i instagram",[54,51059,51060],{},"Zdjęć potrawy i składników w formie postów na Facebooka i instagram",[54,51062,51063],{},"Newslettera z przepisem i zdjęciami",[54,51065,51066,51067,51070,51071],{},"Po czwarte – ustalamy sobie ",[224,51068,51069],{},"realistyczny plan tworzenia i publikacji treści –"," ważne, żeby wychodziły one regularnie, i żebyśmy nie mieli dłuższych przestojów w publikacjach. Dlatego mierzmy siły na zamiary – zwykle polecam myślenie w cyklach tygodniowych i omawianie tylko jednego tematu w ciągu tygodnia. Abyśmy odnieśli sukces i tworzyli te treści regularnie, musimy jednak zaplanować całą pracę na kilka miesięcy do przodu:\n",[678,51072,51073,51081,51088],{},[54,51074,51075,51076],{},"Spisujemy listę 12 tematów (na 3 miesiące), jakie – naszym zdaniem – będą interesowały naszą grupę docelową. Np. ",[224,51077,51078],{},[949,51079,51080],{},"Jakie dania serwować na kolacji biznesowej dla inwestorów z Chin? 10 tanich meksykańskich dań które musisz spróbować; 7 przepisów na szybkie lunche poniżej 350 kalorii.",[54,51082,51083,51084,51087],{},"Spisując tematy ",[224,51085,51086],{},"patrzmy w kalendarz"," – czy zbliżają się jakieś święta, sezonowe potrawy, lub specjalne okazje, które warto wspomnieć?",[54,51089,51090,51091,51094,51095],{},"Po spisaniu podstawowych tematów ",[224,51092,51093],{},"ustalmy, w jakie dni tygodnia będziemy tworzyli różne rodzaje treści na te tematy"," na różne platformy – zgodnie z punktem 3 i 2; na przykład:\n",[51,51096,51097,51103,51115,51122],{},[54,51098,51099,51102],{},[224,51100,51101],{},"W każdy poniedziałek"," napiszemy krótki (500 słów) wpis na bloga ze zdjęciami + nagramy krótki filmik telefonem z przygotowania potrawy. Post opublikujemy w poniedziałek na naszym blogu.",[54,51104,51105,51108,51109,51114],{},[224,51106,51107],{},"W każdy wtorek napiszemy"," na podstawie tego bloga i zdjęć kilka (3-4) krótkich postów (100-200 słów) oraz wykorzystamy wybrane przez nas zdjęcia i filmik do ich ilustracji. Żeby posty wychodziły regularnie kilka razy w tygodniu, skorzystamy z narzędzia do planowania postów w social mediach. Jeśli mamy tylko jedną restaurację i nie potrzebujemy zaawansowanej analityki – w zupełności wystarczy bezpłatne ",[182,51110,51113],{"href":51111,"rel":51112},"https:\u002F\u002Fpostfity.com\u002F",[349],"narzędzie do planowania postów takie jak Postfity."," Jeśli prowadzimy dużą sieć restauracji i zarządzamy zespołem social media managerów – może przydać się nam bardziej zaawansowane narzędzie jak Buffer czy Hootsuite.",[54,51116,51117,51118,51121],{},"W każdą ",[224,51119,51120],{},"środę wysyłamy do naszej grupy subskrybentów newsletter"," z przepisem, linkiem do bloga i zachętą do obejrzenia filmiku na naszym profilu społecznościowym. Dlaczego warto wysyłać newsletter i jak zbierać subskrybentów jako restauracja – opiszę w kolejnym akapicie.",[54,51123,51124,51125,51128],{},"Co dwa tygodnie lub miesiąc zamawiamy ",[224,51126,51127],{},"post gościnny na blogu innego influencera"," lub firmy związanej z naszą branżą i przyciągającej naszych potencjalnych odbiorców – by rozszerzyć grono osób do których docieramy i zdobyć backlink (więcej o tym poniżej!) dla naszego bloga.",[16,51130,51131],{},"Brzmi prosto, prawda?",[16,51133,51134],{},"Jednak żeby odnieść sukces na każdym z kanałów komunikacji, musimy wiedzieć jak tworzyć dobre treści na ten kanał. Więcej o tym poniżej.",[12,51136,51138],{"id":51137},"jak-prowadzić-content-marketing-dla-restauracji-w-mediach-społecznościowych","Jak prowadzić content marketing dla restauracji w mediach społecznościowych",[16,51140,51141],{},"Branża gastronomiczna ma to do siebie, że bardzo ważny jest marketing poprzez obrazy. Zdjęcia pięknie podanych potraw, świeżych składników, niesamowitej atmosfery z wnętrza restauracji, czy urywki z pracy szefa kuchni wyczarowującego “coś z niczego” – mówią więcej niż 1000 słów.",[16,51143,51144],{},"Dlatego właśnie media społecznościowe – pozwalające nam docierać z krótkimi, interaktywnymi postami do szerokiej grupy odbiorców – są świetnym kanałem promocji dla restauracji.",[16,51146,51147],{},"Jakie treści powinniśmy jednak tworzyć, by odnieść sukces w mediach społecznościowych?",[16,51149,51150],{},"Aby się o tym przekonać – przeanalizowałam kilka profili bardzo popularnych restauracji, które świetnie sobie radzą w mediach społecznościowych – sądząc po liczbie obserwujących i ich zaangażowaniu w posty. Taką restauracją jest np. Lakaz Maman w Southampton – specjalizująca się w kuchni z Mauritiusa knajpka założona przez zwyciężczynię brytyjskiego MasterChefa – Shelinę Permaloo.",[220,51152,51154],{"id":51153},"na-podstawie-profilu-na-facebooku-lakaz-maman-można-zauważyć-kilka-stosowanych-przez-shelinę-taktyk-które-warunkują-jej-sukces-w-mediach-społecznościowych","Na podstawie profilu na Facebooku Lakaz Maman można zauważyć kilka stosowanych przez Shelinę taktyk, które warunkują jej sukces w mediach społecznościowych:",[678,51156,51157,51168,51205,51211,51222,51233,51244,51255],{},[54,51158,51159,51162,51163,51165],{},[224,51160,51161],{},"Silna marka osobista i personalny przekaz –"," Shelina dzieli się swoimi zdjęciami, pisze w pierwszej osobie, jest “twarzą” i jednocześnie sercem jej restauracji. Taką samą taktykę stosują inni członkowie jej zespołu – kucharze, kelnerzy a nawet dostawcy czy sprzątacze!",[269,51164],{},[32,51166],{"alt":34,"src":51167},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage10-1.png",[54,51169,51170,51173,51174,51179,51180],{},[224,51171,51172],{},"Przepiękne zdjęcia jedzenia"," – nie czarujmy się – wszyscy dobrze wiemy, że “je się oczami” 😉 nie ma gorszej antyreklamy restauracji niż ",[182,51175,51178],{"href":51176,"rel":51177},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Ffotografia-produktowa-10-porad-ktore-sprawia-ze-twoje-zdjecia-beda-same-sprzedawac\u002F",[349],"brzydkie i nieapetyczne zdjęcia"," potraw. Dlatego fotografując nasze jedzenie, zadbajmy o kilka szczegółów:\n",[678,51181,51182,51188,51194],{},[54,51183,51184,51187],{},[224,51185,51186],{},"Dobre światło –"," zawsze światło dziennie; jasność zdjęć możemy poprawić też w edytorze zdjęć bezpośrednio w naszym smartfonie.",[54,51189,51190,51193],{},[224,51191,51192],{},"Piękna kompozycja i otoczenie"," – zadbajmy o to, by potrawy były pięknie ułożone, na ładnym tle komponującym się z zawartością talerza, np. w otoczeniu składników dopełniających kompozycję. Bałagan na drugim planie musi odejść!",[54,51195,51196,51199,51200,51202],{},[224,51197,51198],{},"Dobra ostrość i nasycenie barw"," – o ile nasycenie możemy znowu poprawić też w edytorze zdjęć bezpośrednio w naszym smartfonie, o tyle ostrość i jakość zdjęcia zależą od naszego aparatu. Większość nowoczesnych smarfonów robi świetne zdjęcia, które jak najbardziej nadają się na media społecznościowe. Jeśli jednak nasz telefon nie daje rady – inwestycja w nowy, lepszy sprzęt zwróci nam się wielokrotnie w lepszej reputacji naszej restauracji.",[269,51201],{},[32,51203],{"alt":34,"src":51204},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage13-1.png",[54,51206,51207,51210],{},[224,51208,51209],{},"Regularność i różnorodność postów –"," jak już wspomniałam zresztą wcześniej – bardzo ważne jest to, jak regularnie wrzucamy nowy content na nasze social media. Lakaz Maman publikuje nowego posta przynajmniej raz dziennie. Żeby uniknąć monotonii, Shelina zmienia często format postów – np. wideo, przepisy, historie, pojedyncze zdjęcia, opinie klientów, filmiki z przygotowania potraw etc.",[54,51212,51213,51216,51217,51219],{},[224,51214,51215],{},"Opowiadanie historii czyli tzw. Storytelling –"," każdy lubi słuchać i dzielić się autentycznymi historiami. Restauracje są często zakładane z miłości – do danej kuchni, potrawy, kultury, a nawet…tej kobiety czy mężczyzny 😉 Możesz opowiadać, dlaczego kochasz daną potrawę, dlaczego jej historia czy nazwa są interesujące, opowiedzieć ciekawostkę o składnikach czy procesie przygotowania, czy nawet o sobie i ludziach pracujących w Twojej restauracji – ważne, by opowiadać autentycznie, z pasją i od serca.",[269,51218],{},[32,51220],{"alt":34,"src":51221},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage2-1.png",[54,51223,51224,51227,51228,51230],{},[224,51225,51226],{},"Używaj emotikon w tekście –"," emotki powodują, że przekaz staje się bardziej osobisty i mniej formalny, a także – zwiększają liczbę lajków na Facebooku aż o 57%, zaś komentarzy – średnio o 33% (statystycznie, w stosunku do postów bez emotikonek).",[269,51229],{},[32,51231],{"alt":34,"src":51232},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage1.png",[54,51234,51235,51238,51239,51241],{},[224,51236,51237],{},"Buduj zaangażowanie"," – przez zadawanie pytań, próśb, oraz oznaczanie osób w postach – sprawisz, że Twoje posty staną się bardziej interaktywne. Staraj się, aby większość postów miało jakiś CTA (Call to Action – “Wezwanie do działania”) i wymuszało na czytelniku jakąś akcję; np. “Wolisz czerwone czy zielone curry?” “Co mamy dla Ciebie dziś przygotować – Panna Cottę, czy Tiramisu? >> Zagłosuj w komentarzach!” “Lepiej z czy bez obrusów? Napisz mi w pod postem!”",[269,51240],{},[32,51242],{"alt":34,"src":51243},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage4-1.png",[54,51245,51246,51249,51250,51252],{},[224,51247,51248],{},"Odpisuj na wszystkie komentarze –"," nie da się prowadzić rozmowy jeśli tylko jedna strona bierze w niej udział. Dlatego – jak tylko ktoś napisze komentarz pod Twoim postem – odpisuj i kontynuuj dialog. Wpływa to nie tylko na zaangażowanie obserwujących na Twoim profilu, ale także na organiczne zasięgi Twoich postów!",[269,51251],{},[32,51253],{"alt":34,"src":51254},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage12.png",[54,51256,51257,51260,51261,51266,51267],{},[224,51258,51259],{},"Używaj odpowiednich hashtagów –"," hashtagi oznaczają “temat” Twoich postów i są widoczne po wyszukaniu danego “słowa kluczowego” w wyszukiwarce danej platformy społecznościowej. Szczególnie ważne są na Instagramie i Twitterze. O szczegółach strategii hashtagowej na poszczególne media społecznościowe pisałam wcześniej ",[182,51262,51265],{"href":51263,"rel":51264},"https:\u002F\u002Fwww.jeffbullas.com\u002Fsocial-media-hashtag-strategy\u002F",[349],"w tym poście na blogu Jeffa Bullasa",". Grunt to jednak wybierać hashtagi które są: 1. Ściśle związane z treścią posta 2. Popularne w grupie naszych odbiorców docelowych 3. Związane z naszą restauracją, kuchnią i branżą:",[32,51268],{"alt":34,"src":51269},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage7-1.png",[16,51271,51272],{},"Oprócz strategii, z profili restauracji które osiągnęły sukces w content marketingu możemy też czerpać wiele pomysłów na nasze własne posty:",[678,51274,51275,51278,51281,51284,51287,51290,51293,51296,51299,51302,51305,51308,51311,51314,51322,51325,51328],{},[54,51276,51277],{},"Postuj przepisy na potrawy z naszej restauracji",[54,51279,51280],{},"Podziel się filmikiem z przygotowań ulubionych potraw",[54,51282,51283],{},"Pokaż jak wyglądają eventy i imprezy okolicznościowe w Twojej restauracji “od kuchni”",[54,51285,51286],{},"Zadawaj pytania, np. o ulubione danie z Twojej restauracji, o preferencje, o najlepsze “kulinarne” wspomnienia z dzieciństwa etc.",[54,51288,51289],{},"Proś swoich odbiorców żeby zgadli, jaką potrawę właśnie przygotowujesz",[54,51291,51292],{},"Wrzucaj zdjęcia swoich najbardziej popularnych potraw danego tygodnia",[54,51294,51295],{},"Dodawaj opinie klientów",[54,51297,51298],{},"Publikuj sezonowe menu (np. świąteczne, wiosenne)",[54,51300,51301],{},"Opowiadaj historie: o początkach swojej restauracji, ulubionych daniach, swojej kuchni",[54,51303,51304],{},"Prezentuj dania festiwalowe",[54,51306,51307],{},"Pokaż swoich gości (oczywiście po otrzymaniu zgody na wykorzystanie wizerunku!)",[54,51309,51310],{},"Prezentuj nowe pozycje na swoim menu",[54,51312,51313],{},"Pokaż ofertę dań wegetariańskich, wegańskich, fit i bezglutenowych (jeśli masz takie w swoim menu)",[54,51315,51316,51317,51319],{},"Pokaż składniki które wykorzystujesz do gotowania",[269,51318],{},[32,51320],{"alt":34,"src":51321},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage3-1.png",[54,51323,51324],{},"Zaproś obserwujących do prezentacji ich własnych przepisów i potraw",[54,51326,51327],{},"Pokaż wnętrze swojej restauracji",[54,51329,51330,51331,51333],{},"Przygotuj specjalne posty dla przystawek, dań głównych i deserów:",[269,51332],{},[32,51334],{"alt":34,"src":51335},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage9-1.png",[12,51337,51339],{"id":51338},"nie-tylko-social-media-dlaczego-blog-i-newsletter-są-niezbędne-dla-twojej-restauracji","Nie tylko Social Media – dlaczego blog i newsletter są niezbędne dla Twojej restauracji",[16,51341,51342,51345,51347,51348,51351],{},[32,51343],{"alt":34,"src":51344},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage8-1.png",[269,51346],{},"\nOmówiliśmy już media społecznościowe, jednak w pierwszym akapicie wspomniałam także o blogu i newsletterze i że są one ",[224,51349,51350],{},"konieczne"," do osiągnięcia pełnego sukcesu w content marketingu dla restauracji.",[16,51353,51354],{},"Dlaczego?",[16,51356,51357],{},"Z dwóch głównych powodów:",[51,51359,51360,51369],{},[54,51361,51362,51363,51368],{},"Po pierwsze, posty w mediach społecznościowych mają bardzo czasowy charakter i nie budują długotrwałego źródła ruchu tak jak posty na blogu, które – o ile są dobrze zoptymalizowane pod wybrane przez nas celowo słowa kluczowe – napędzają nowych odwiedzających cały czas. Jeśli dopiero zaczynamy naszą przygodę z marketingiem i nie mamy pojęcia o tym, czym jest SEO, słowa kluczowe i pozycjonowanie – warto ",[182,51364,51367],{"href":51365,"rel":51366},"https:\u002F\u002Fwww.szymonslowik.pl\u002Fseo-co-to-jest\u002F",[349],"przeczytać sobie kilka poradników dla początkujących"," lub zlecić optymalizację naszych postów specjalistom.",[54,51370,51371],{},"Po drugie: “nasze” profile na mediach społecznościowych nie są tak naprawdę nasze. A to znaczy, że w przypadku gdy np. Facebook czy Instagram będą chciały zmienić algorytm, lub jeśli z jakiegoś powodu zablokują nam konta – możemy w jednym momencie stracić wszystkich naszych obserwujących. Już w obecnej chwili średnie organiczne zasięgi dla fanpage’y na Facebooku wynoszą 3-6%. Oznacza to, że na 100 naszych obserwujących – Facebook wyświetla nasze posty tyko 3-6 osobom.",[16,51373,51374],{},"Jak temu zaradzić?",[16,51376,51377],{},"Poprzez prowadzenie własnego bloga i zbieranie własnej listy mailingowej.",[16,51379,51380],{},"Newslettery (a także messenger boty, które są odpowiednikiem newsletterów w messengerze na Facebooku) są świetnym sposobem na docieranie do naszych potencjalnych i byłych klientów z tymi samymi treściami, które publikujemy na Facebooku – ale z dużo większą skutecznością.",[16,51382,51383,51384],{},"Większość narzędzi do email marketingu posiada dostarczalność maili na poziomie ponad 90%. Tylko od nas (i naszej kreatywności w wymyślaniu tematów maili 😉 ) zależy ile osób zdecyduje się je otworzyć – w przeciwieństwie do postów na Facebooku. Statystycznie, w branży gastronomicznej prawie ",[182,51385,51388],{"href":51386,"rel":51387},"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-marketing-benchmarks\u002F",[349],[224,51389,51390],{},"20% subskrybentów otwiera newslettery, a ok 1.3% klika w zamieszczone w nich linki.",[16,51392,51393,51394,51399],{},"Niektóre narzędzia do email marketingu mają nawet specjalne szablony newsletterów dla restauracji (np. ",[182,51395,51398],{"href":51396,"rel":51397},"https:\u002F\u002Fapp.getanewsletter.com\u002Fsignup\u002F?c=hEc11PvX",[349],"Get a Newsletter"," – po polsku i po angielsku).",[16,51401,51402],{},"Newslettery są bardzo skuteczną metodą ponownego przyciągania klientów do restauracji:",[51,51404,51405,51408],{},[54,51406,51407],{},"Po pierwsze, możemy łatwo przypomnieć naszym klientom o istnieniu naszego lokalu",[54,51409,51410],{},"Po drugie, możemy zachęcić ich do celebracji szczególnych okazji (urodzin, zaręczyn etc.) czy świąt (walentynek, sylwestra) w naszej restauracji.",[16,51412,51413],{},"O czym jednak restauracja może pisać newslettery do swoich dawnych i potencjalnych klientów? I jak zebrać ich adresy mailowe?",[16,51415,51416],{},"Zacznijmy od zbierania maili.",[16,51418,51419],{},"Zasadniczo, możemy to zrobić na dwa sposoby:",[51,51421,51422,51425],{},[54,51423,51424],{},"Stacjonarnie, w naszej restauracji",[54,51426,51427],{},"Na blogu, poprzez formularze subskrypcji i pop-upy",[220,51429,51431],{"id":51430},"zbieranie-maili-od-klientów-w-restauracji","Zbieranie maili od klientów w restauracji",[16,51433,51434],{},"Aby zebrać maile od gości w restauracji, możemy np. ustawić na stoliku formularz do zapisu w formie ulotek zachęcających do pozostawienia imienia i nazwiska, maila oraz daty urodzin – abyśmy mogli wysłać naszym gościom na urodziny specjalny kupon rabatowy. Możemy również zachęcić ich do pozostawienia swoich maili oferując np. bezpłatny deser.",[16,51436,51437],{},[32,51438],{"alt":34,"src":51439},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage6.png",[16,51441,51442],{},"Pamiętajmy, by na ulotkach do zbierania maili zawrzeć pola zgód marketingowych i akceptacji polityki prywatności, oraz informacje o tym, jak przetwarzane będą dane osobowe naszych gości.",[16,51444,51445],{},"Jeśli w naszej restauracji gości obsługują kelnerzy, możemy te same formularze utworzyć w narzędziu do email marketingu i podawać je naszym gościom na tablecie podczas płacenia rachunku.",[220,51447,51449],{"id":51448},"zbieranie-maili-poprzez-pop-upy-i-formularze-subskrypcji","Zbieranie maili poprzez pop-upy i formularze subskrypcji",[16,51451,51452],{},"Większość narzędzi do email marketingu oferuje bezpłatną możliwość stworzenia formularzy i popupów na bloga, zachęcających do zapisów na nasz newsletter.",[16,51454,51455],{},[32,51456],{"alt":34,"src":51457},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage11.png",[16,51459,51460],{},"Jeśli mamy bloga na wordpressie, możemy zintegrować z większością narzędzi (np. Mailchimp, Mailerlite) przy pomocy wtyczki.",[220,51462,51464],{"id":51463},"co-umieścić-w-newsletterze-dla-restauracji-i-jak-często-go-wysyłać","Co umieścić w newsletterze dla restauracji i jak często go wysyłać?",[16,51466,51467],{},"Na początek zastanówmy się: jak często realistycznie nasi goście mogą korzystać z usług naszej restauracji? Raz na miesiąc? Raz na trzy miesiące? Raz na pół roku? Czy może kilka razy w tygodniu albo nawet codziennie (catering z dowozem do biura).",[16,51469,51470],{},"Częstotliwość wysyłania maili powinniśmy dostosować do częstotliwości z jaką nasi goście mogą potencjalnie nas odwiedzić. Jeśli jesteśmy luksusowym lokalem który odwiedza się tylko na specjalne okazje – newsletter raz w miesiącu wystarczy. Jeśli jesteśmy bardziej przystępną restauracją w której można zjeść szybki lunch lub casualową kolację ze znajomym – powinniśmy wysyłać newslettery częściej – raz na 1-2 tygodnie.",[220,51472,51474],{"id":51473},"co-umieścić-w-newsletterze-dla-restauracji","Co umieścić w newsletterze dla restauracji?",[16,51476,51477],{},"Treść newsletterów dla restauracji może być podobna do postów w social mediach:",[51,51479,51480,51483,51486,51489,51492,51495],{},[54,51481,51482],{},"Informacje o zniżkach i promocjach",[54,51484,51485],{},"Informacje o eventach i imprezach okolicznościowych",[54,51487,51488],{},"Przepisy na ulubione dania z Twojej restauracji",[54,51490,51491],{},"Ciekawe historie dotyczące Twojej restauracji, kuchni lub potraw",[54,51493,51494],{},"Informacje o nowych menu sezonowych i nowych pozycjach w karcie",[54,51496,51497],{},"Informacje o potrawach wegańskich czy bezglutenowych",[16,51499,51500],{},[32,51501],{"alt":34,"src":51502},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fimage5-1.png",[12,51504,51506],{"id":51505},"jak-sprytnie-wykorzystywać-wpisy-gościnne-do-przyciągnięcia-nowych-gości","Jak sprytnie wykorzystywać wpisy gościnne do przyciągnięcia nowych gości",[16,51508,51509],{},"Ostatnią kwestią, jaką warto poruszyć w dzisiejszym poście są posty gościnne (tzw. guest posting). Bez względu na to, czy mówimy o social mediach, czy liście subskrybentów, czy liście osób odwiedzających regularnie naszego bloga – zbieranie subskrybentów jest trudne.",[16,51511,51512],{},"Dlatego czasem warto “pójść na skróty” i “wypożyczyć” odbiorców w naszej grupie docelowej od firmy lub osoby, która zebrała już pokaźną grupę czytelników. Do tego służą tak zwane “wpisy gościnne” – nasze posty na blogach o ugruntowanej pozycji w naszej grupie docelowej. To samo można zrobić z gościnnymi newsletterami czy postami w mediach społecznościowych.",[16,51514,51515],{},"Jeśli nie wiemy od czego zacząć, warto zapoznać się z ofertą agencji oferujących usługi linkbuildingu i wpisy gościnne.",[12,51517,818],{"id":817},[16,51519,51520],{},"Chociaż content marketing jest rzadko stosowany systematycznie przez restaurację, jest świetnym narzędziem do komunikacji z dawnymi i potencjalnymi klientami i przypominaniu im o naszym lokalu. Aby nasza strategia kontentowa była kompletna, warto zaplanować działania na blogu, w social mediach, a także poprzez newslettery i wpisy gościnne. Dzięki nim zbudujemy grono wiernych fanów naszych treści (i naszej kuchni) i w przypadku kolejnego kryzysu dużo łatwiej będzie nam do nich dotrzeć i sprzedać im np. dowóz jedzenia do domu.",[16,51522,51523,51524,51529,51530],{},"Emilia Korczyńska jest marketing managerem w ",[182,51525,51528],{"href":51526,"rel":51527},"http:\u002F\u002Fuserpilot.com",[349],"Userpilot.com"," i content marketerem z 5-letnim doświadczeniem. Jako freelancer współpracuje z narzędziami w modelu SaaS. W wolnym czasie biega i rozwija narzędzie do social media marketingu ",[182,51531,51534],{"href":51532,"rel":51533},"http:\u002F\u002Fpostfity.com",[349],"Postfity.com",{"title":34,"searchDepth":190,"depth":190,"links":51536},[51537,51538,51541,51547,51548],{"id":50991,"depth":190,"text":50992},{"id":51137,"depth":190,"text":51138,"children":51539},[51540],{"id":51153,"depth":359,"text":51154},{"id":51338,"depth":190,"text":51339,"children":51542},[51543,51544,51545,51546],{"id":51430,"depth":359,"text":51431},{"id":51448,"depth":359,"text":51449},{"id":51463,"depth":359,"text":51464},{"id":51473,"depth":359,"text":51474},{"id":51505,"depth":190,"text":51506},{"id":817,"depth":190,"text":818},"2020-04-27","Pandemia koronawirusa dała branży gastronomicznej w kość jak żadna do tej pory recesja. Właściciele restauracji – zmuszeni decyzją rządu do ich zamknięcia na wiele tygodni – byli zdani wyłącznie na za","\u002Fblog\u002Fimages\u002Fcontent-marketing-dla-restauracji-wszystko-co-musisz-wiedziec-by-w-4-prostych-krokach-uchronic-sie-przed-kolejnym-niedogotowanym-nietoperzem.webp",{},"\u002Fblog\u002Fcontent-marketing-dla-restauracji-wszystko-co-musisz-wiedziec-by-w-4-prostych-krokach-uchronic-sie-przed-kolejnym-niedogotowanym-nietoperzem",{"title":50953,"description":51550},"blog\u002Fcontent-marketing-dla-restauracji-wszystko-co-musisz-wiedziec-by-w-4-prostych-krokach-uchronic-sie-przed-kolejnym-niedogotowanym-nietoperzem","4azC0WVFXO6JXhloX8y7rZq7LiGAkl0-iUCjMpF5iiM",{"id":51558,"title":51559,"author":377,"body":51560,"category":11600,"coverStyle":197,"date":51549,"description":51927,"excerpt":197,"extension":200,"image":51928,"meta":51929,"navigation":203,"path":51930,"readTime":6251,"seo":51931,"seoDescription":197,"stem":51932,"__hash__":51933},"blog\u002Fblog\u002Fcontent-marketing-ecommerce.md","Jak wykorzystać content marketing w e-commerce?",{"type":9,"value":51561,"toc":51912},[51562,51571,51584,51589,51597,51608,51622,51632,51636,51639,51651,51654,51658,51664,51690,51693,51710,51716,51719,51723,51730,51734,51741,51747,51751,51758,51761,51763,51770,51774,51787,51789,51796,51803,51809,51818,51820,51823,51828,51831,51836,51839,51844,51847,51852,51855,51858,51872,51875,51892,51899,51901,51904],[16,51563,51564,51566,51567,51570],{},[224,51565,7868],{}," w często kojarzy się jako opozycja do twardych kampanii sprzedażowych — to mit, na wiarę w który nie możesz sobie pozwolić. W rzeczywistości ",[224,51568,51569],{},"marketing treści"," to doskonałe uzupełnienie strategii marketingowej sklepu internetowego. Działa w szczególny sposób i w obszarach, w których reklamy typu display z różnych powodów nie są skuteczne. W tym artykule chcemy przybliżyć Wam ten temat i odpowiedzieć na pytania:",[51,51572,51573,51576,51579,51582],{},[54,51574,51575],{},"Co to jest content marketing?",[54,51577,51578],{},"Co daje content marketing w ecomemrce?",[54,51580,51581],{},"Jakie elementy content marketingu można wykorzystać w sklepie internetowym?",[54,51583,40560],{},[12,51585,51586],{"id":40508},[182,51587,40509],{"href":5111,"rel":51588},[349],[16,51590,51591,51596],{},[182,51592,51594],{"href":5111,"rel":51593},[349],[224,51595,7868],{}," to gałąź marketingu, której działanie polega na generowaniu przychodów, wykorzystując wartościowe treści. Łączy więc w sobie dwa cele — sprzedażowy oraz informacyjny — realizując pierwszy za pośrednictwem drugiego.",[16,51598,51599,51600,51603,51604,51607],{},"Warto zatrzymać się na moment przy słowie ",[949,51601,51602],{},"wartościowe",", które określa charakter treści ",[182,51605,39484],{"href":5111,"rel":51606},[349],". Trzeba pamiętać, że kopiowanie opisów i tworzenie tekstów pełnych okrągłych zdań, które nic nie wnoszą, nie przyniosą oczekiwanego efektu. Treści muszą dawać odbiorcom to, czego potrzebują. Na różnych etapach procesu zakupowego będą to odpowiedzi na takie problemy, jak:",[51,51609,51610,51613,51616,51619],{},[54,51611,51612],{},"Rozwiązanie problemu — jak coś naprawić, zrobić, zabezpieczyć, zniwelować, osiągnąć itd.",[54,51614,51615],{},"Poszerzenie wiedzy na wybrany temat — z ciekawości, przyczyn osobistych lub zawodowych",[54,51617,51618],{},"Pomoc w wyborze — czego tak naprawdę potrzebuję",[54,51620,51621],{},"Informacje o produkcie — konkretne, rzeczowe, rzetelne",[16,51623,51624,51627,51628,51631],{},[224,51625,51626],{},"Rodzaj informacji",", których poszukują konsumenci, jest uzależniony od tego, ",[224,51629,51630],{},"na jakim etapie lejka zakupowego się znajdują",". O tym, jak dopasować content do tych etapów, przeczytasz nieco niżej.",[220,51633,51635],{"id":51634},"nie-tylko-treści-pisane","Nie tylko treści pisane",[16,51637,51638],{},"Choć content marketing najczęściej kojarzy się z prowadzeniem firmowego bloga, jego możliwości wykraczają daleko poza treści pisane. W strategiach contentowych obok artykułów eksperckich i unikatowych opisów produktów pojawiają się takie formaty, jak:",[51,51640,51641,51643,51645,51648],{},[54,51642,31593],{},[54,51644,24663],{},[54,51646,51647],{},"Zdjęcia",[54,51649,51650],{},"Animacje",[16,51652,51653],{},"Każdy format, który spełnia jednocześnie funkcje edukacyjno-informacyjną oraz sprzedażową, można w mojej opinii uznać za element content marketingu.",[12,51655,51657],{"id":51656},"co-daje-content-marketing-w-e-commerce","Co daje content marketing w e-commerce?",[16,51659,51660,51663],{},[224,51661,51662],{},"Głównym celem marketingu w e-commerce jest sprzedaż."," Można osiągnąć go przez różnorodne cele pośrednie, którymi w content marketingu dla sklepów internetowych są:",[51,51665,51666,51669,51672,51675,51678,51681,51684,51687],{},[54,51667,51668],{},"Budowanie wizerunku eksperta",[54,51670,51671],{},"Zwiększanie rozpoznawalności marki",[54,51673,51674],{},"Pozyskiwanie leadów sprzedażowych",[54,51676,51677],{},"Pozyskiwanie nowych klientów",[54,51679,51680],{},"Umacnianie relacji z dotychczasowymi klientami",[54,51682,51683],{},"Uświadamianie klientom ich potrzeb",[54,51685,51686],{},"Zwiększanie ruchu na stronie",[54,51688,51689],{},"Zwiększanie widoczności i zdobywanie wysokiej pozycji w wyszukiwarkach",[16,51691,51692],{},"Te założenia potwierdzają dane dostarczone przez firmę Ideo Force, według których content marketing w e-commerce B2C wykorzystywany jest do:",[51,51694,51695,51698,51701,51704,51707],{},[54,51696,51697],{},"Budowania świadomości marki — w 79% przypadków",[54,51699,51700],{},"Generowania leadów — 50%",[54,51702,51703],{},"Pozyskiwania klientów — 71%",[54,51705,51706],{},"Inicjowania zaangażowania — 64%",[54,51708,51709],{},"Budowania lojalności — 65%",[16,51711,51712,51713],{},"Coraz częściej, gdy chcemy coś kupić, zamiast iść do sklepu, sięgamy po komputer lub smartfon. Podobnie, gdy szukamy informacji — mało kto wybiera encyklopedie i specjalistyczne magazyny, gdy wszystko można znaleźć w sieci. ",[224,51714,51715],{},"Sklepy, które oferują użytkownikom zarówno zdobycie wiedzy, jak i zakup produktu, który spełni ich potrzeby, zwiększają swoje szanse na sprzedaż.",[16,51717,51718],{},"Dlatego do content marketingu w sklepie internetowym nie można podchodzić wybiórczo. Działania powinno poprzedzać stworzenie strategii, która będzie uwzględniać różnorodne cele oraz zróżnicowane grupy odbiorców.",[12,51720,51722],{"id":51721},"jakie-elementy-content-marketingu-można-wykorzystać-w-e-commerce","Jakie elementy content marketingu można wykorzystać w e-commerce",[16,51724,51725,51726,51729],{},"W działaniach content marketingowych nie można skupiać się na jednym formacie. Dużo bardziej skuteczna jest ",[224,51727,51728],{},"dywersyfikacja działań",", która pozwala dotrzeć do konsumentów o różnorodnych potrzebach. Formaty, które warto wdrożyć, to m.in.:",[220,51731,51733],{"id":51732},"artykuły-na-firmowym-blogu","Artykuły na firmowym blogu",[16,51735,51736,51737,51740],{},"Artykuły na blogu to pierwsza rzecz, jaka kojarzy się z content marketingiem. Nic dziwnego — ",[224,51738,51739],{},"blog jest narzędziem, które pełni wiele różnych funkcji jednocześnie",". Wpływa na wizerunek firmy, oferuje informacje, których szukają klienci, pomaga uświadamiać użytkownikom ich potrzeby, w końcu bezpośrednio wspiera sprzedaż, zwiększa czas spędzony na stronie i ma ogromny wpływ na pozycjonowanie.",[16,51742,51743,51746],{},[224,51744,51745],{},"Treści na blogu mogą być różnorodne — zawsze jednak powinny być dopasowane do grup odbiorców."," Do wyboru są artykuły specjalistyczne, reklamowe, poradnikowe, rozrywkowe, recenzje, zestawienia, bieżące trendy oraz evergreeny.",[220,51748,51750],{"id":51749},"opisy-produktów-i-kategorii","Opisy produktów i kategorii",[16,51752,51753,51754,51757],{},"Opisy produktów w głównej mierze pełnią dwie role — ",[224,51755,51756],{},"pomagają w pozycjonowaniu oraz informowaniu klientów",". Prawidłowo zbudowany, unikalny opis może z powodzeniem być elementem content marketingu. Użytkownicy czytają opisy, aby pozyskać informacje o produkcie, który zamierzają kupić. Jeśli znajdą wszystko, czego potrzebują bez konieczności dopytywania, satysfakcja ta wpłynie pozytywnie na wizerunek Twojego sklepu w ich oczach.",[16,51759,51760],{},"Więcej o tym, jak tworzyć opisy produktów, pisaliśmy w tym artykule.",[220,51762,17143],{"id":17142},[16,51764,51765,51766,51769],{},"E-booki najczęściej mają formy poradników powiązanych tematycznie z profilem sklepu. Świetnie sprawdzają się jako ",[224,51767,51768],{},"zachęta do zapisania się do newslettera lub gratis do zakupów",". Sprawiają, że klient czuje się dodatkowo doceniony.",[220,51771,51773],{"id":51772},"tutoriale-i-testy-video","Tutoriale i testy video",[16,51775,51776,51777,51780,51781,947,51784,284],{},"Instrukcje użytkowania, montażu czy konserwacji, a także recenzje i porównania produktów warto tworzyć w formatach video. Odbiorca dużo szybciej uzyska informacje niż czytając artykuł, zobaczy też przedmiot ",[949,51778,51779],{},"w akcji",". Dają klientowi ",[224,51782,51783],{},"satysfakcję z szybkiego rozwiązania",[224,51785,51786],{},"problemu",[220,51788,17136],{"id":17135},[16,51790,51791,51792,51795],{},"Newsletter to świetne narzędzie nie tylko do informowania o ofercie sklepu. ",[224,51793,51794],{},"Aby zachęcić użytkowników do zapisów, dobrze zaproponować im coś więcej"," — np. wiedzę i informacje niedostępna dla innych użytkowników, odcinkową opowieść, ciekawe zestawienia itp.",[220,51797,51799],{"id":51798},"artykuł-sponsorowany",[182,51800,51802],{"href":5156,"rel":51801},[349],"Artykuł sponsorowany",[16,51804,51805,51806,284],{},"Treść reklamowa połączona z edukacyjną, informacyjną czy wizerunkową, zamieszczona w zewnętrznym portalu, może być pomocna w pozyskaniu nowych użytkowników. Musi być jednak odpowiednio zaprojektowana. ",[224,51807,51808],{},"W pierwszej kolejności musi zaciekawić czytelnika interesującymi informacji, a reklama powinna być jedynie dodatkiem",[16,51810,51811,51812,51817],{},"W Linkhouse zajmujemy się marketingiem treści, dlatego wiemy, jak umieścić go w strategii sklepu, aby przyniósł oczekiwane efekty. Jeśli nie jesteś pewien, jak poprowadzić swoje działania w tym obszarze, ",[182,51813,51816],{"href":51814,"rel":51815},"https:\u002F\u002Flinkhouse.pl\u002Fkontakt",[349],"skontaktuj się z nami"," — pomożemy!",[12,51819,40560],{"id":40559},[16,51821,51822],{},"W content marketingu jest niewiele miejsca na improwizację. Treści należy tworzyć z uwzględnieniem szeregu wytycznych. Jak tworzyć content, który spełni swoją rolę?",[51,51824,51825],{},[54,51826,51827],{},"W oparciu o strategię marketingową.",[16,51829,51830],{},"Takie elementy strategii, jak analiza konkurencji, świadomość USP (unique selling points) produktów czy persony konsumentów pomagają obrać właściwy kierunek twórcom contentu dla sklepu internetowego.",[51,51832,51833],{},[54,51834,51835],{},"W odpowiedzi na potrzeby klientów.",[16,51837,51838],{},"Odpowiednie na prawdziwe pytania i wątpliwości użytkowników — znajdziesz je w mailach do biura obsługi, na forach tematycznych czy grupach na Facebooku. Pomocne będą także wspomniane wyżej persony konsumentów.",[51,51840,51841],{},[54,51842,51843],{},"Z uwzględnieniem celów pośrednich.",[16,51845,51846],{},"Każda treść powinna być pisana z uwzględnieniem konkretnego celu. Początkiem prac nad artykułem czy tutorialem powinno być zdefiniowanie efektu, którego oczekujemy od tworzonej treści. W ten sposób będzie łatwiej stworzyć skuteczny materiał, a także mierzyć jego wyniki już po publikacji.",[51,51848,51849],{},[54,51850,51851],{},"Dopasowując do etapu lejka zakupowego, na którym jest klient.",[16,51853,51854],{},"Innych informacji poszukuje osoba, która chce zacząć biegać, a innych doświadczony maratończyk. Mimo że oboje docelowo chcą kupić sportowe buty, dla każdego z nich należy przygotować inne treści. ",[16,51856,51857],{},"Lejek zakupowy możemy podzielić na 4 główne etapy: świadomość problemu, poznawanie rozwiązań, rozważanie zakupu i dopiero zakup produktu. Oto przykłady dopasowania contentu do etapu w lejku. Pozostajemy przy naszym wymyślonym sklepie dla biegaczy:",[51,51859,51860,51863,51866,51869],{},[54,51861,51862],{},"Świadomość problemu — wpis na blogu: Jak zacząć biegać?",[54,51864,51865],{},"Poznawanie rozwiązań — materiał video: Trening dla początkującego biegacza; wpis na blogu: Niezbędnik początkującego biegacza",[54,51867,51868],{},"Rozważanie zakupu — wpisy na blogu: Tanie i dobre obuwie do biegania, 10 modeli butów do biegania za mniej niż 300 zł",[54,51870,51871],{},"Zakup — ebook: Jak pielęgnować buty do biegania",[16,51873,51874],{},"Oprócz tego dobrze trzymać się poniższych rad:",[51,51876,51877,51880,51883,51886,51889],{},[54,51878,51879],{},"W artykułach staraj się wyczerpać temat, ale stroń od zbędnych dygresji — powiązane zagadnienia lepiej wykorzystać jako temat osobnego wpisu.",[54,51881,51882],{},"Dbaj o wartości ważne przy pozycjonowaniu jak np. unikalność i dobór fraz kluczowych.",[54,51884,51885],{},"Formatuj swoje teksty, aby były czytelne i łatwe w odbiorze.",[54,51887,51888],{},"Dostosuj treść do odbiorcy — unikaj żargonu, jeśli nie kierujesz oferty do specjalistów z danej dziedziny, używaj prostych słów i krótkich zdań.",[54,51890,51891],{},"Pamiętaj o klątwie wiedzy — rzeczy oczywiste dla Ciebie wcale nie muszą takie być dla Twoich klientów",[16,51893,51894,51895,51898],{},"Jedną z definicji treści według Słownika Języka Polskiego PWN jest ",[949,51896,51897],{},"to, co stanowi istotę, sens czegoś",". Ten krótki opis doskonale charakteryzuje content marketing, który zawsze powinien odzwierciedlać istotę poruszanego problemu, trafiać w sedno — nie wodzić klienta za nos pustymi sloganami. Uświadomienie sobie tego to znakomity początek skutecznej strategii! ",[16,51900,26246],{},[16,51902,51903],{},"Źródła:",[51,51905,51906,51909],{},[54,51907,51908],{},"Rozwój content marketingu w ostatnich latach — Ideo Force",[54,51910,51911],{},"Raport (Z)mierz się z content marketingiem — Social Press",{"title":34,"searchDepth":190,"depth":190,"links":51913},[51914,51917,51918,51926],{"id":40508,"depth":190,"text":40509,"children":51915},[51916],{"id":51634,"depth":359,"text":51635},{"id":51656,"depth":190,"text":51657},{"id":51721,"depth":190,"text":51722,"children":51919},[51920,51921,51922,51923,51924,51925],{"id":51732,"depth":359,"text":51733},{"id":51749,"depth":359,"text":51750},{"id":17142,"depth":359,"text":17143},{"id":51772,"depth":359,"text":51773},{"id":17135,"depth":359,"text":17136},{"id":51798,"depth":359,"text":51802},{"id":40559,"depth":190,"text":40560},"Content marketing w często kojarzy się jako opozycja do twardych kampanii sprzedażowych — to mit, na wiarę w który nie możesz sobie pozwolić. W rzeczywistości marketing treści to doskonałe uzupełnieni","\u002Fblog\u002Fimages\u002Fcontent-marketing-ecommerce.webp",{},"\u002Fblog\u002Fcontent-marketing-ecommerce",{"title":51559,"description":51927},"blog\u002Fcontent-marketing-ecommerce","ZsxYr3IZ0PNvSCyvKZwJXs7QLcRPJkgYNmOwkU3idmA",{"id":51935,"title":51936,"author":377,"body":51937,"category":17222,"coverStyle":197,"date":52162,"description":52163,"excerpt":197,"extension":200,"image":52164,"meta":52165,"navigation":203,"path":52166,"readTime":858,"seo":52167,"seoDescription":197,"stem":52168,"__hash__":52169},"blog\u002Fblog\u002Fartykuly-sponsorowane-a-public-relations.md","Public relations a content marketing, wykorzystaj artykuły sponsorowane do budowania PR? — Linkhouse",{"type":9,"value":51938,"toc":52154},[51939,51951,51954,51965,51969,51977,51984,51988,51994,52000,52018,52026,52030,52037,52043,52058,52061,52067,52073,52079,52089,52092,52095,52102,52112,52119,52128,52135,52145],[16,51940,51941,51942,51946,51947,51950],{},"Marketing treści to uniwersalne narzędzie, które doskonale uzupełnia różnorodne obszary działań reklamowych — SEO, kampanie ",[182,51943,42635],{"href":51944,"rel":51945},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fgoogle-moja-firma-kompleksowy-poradnik\u002F",[349]," czy public relations. ",[224,51948,51949],{},"Content marketing i PR"," to obecnie wręcz nierozerwalny duet, wykorzystywany przez najlepszych piarowców. Za jego popularnością nie stoi nic innego, jak bezdyskusyjna skuteczność.",[16,51952,51953],{},"W dalszej części artykułu dowiesz się:",[51,51955,51956,51959,51962],{},[54,51957,51958],{},"Jak content marketing działa w służbie PR i realizuje jego cele?",[54,51960,51961],{},"Jak artykuły sponsorowane mogą pomóc w public relations?",[54,51963,51964],{},"Zalety artykułów sponsorowanych PR",[12,51966,51968],{"id":51967},"content-marketing-w-służbie-pr","Content marketing w służbie PR",[16,51970,51971,51972,51976],{},"Mówiąc w dużym skrócie, celem ",[182,51973,51975],{"href":42035,"rel":51974},[349],"działań PR"," jest budowanie pozytywnego wizerunku firmy. Wśród różnorodnych narzędzi, którymi się posługuje, znajdziemy m.in. content marketing, którego zadaniem jest realizacja celów strategicznych poprzez dostarczanie odbiorcom treści odpowiadające na ich potrzeby.",[16,51978,51979,51980,51983],{},"Połączenie wartościowych treści z pozytywnym przekazem na temat przedsiębiorstwa pozwala osiągnąć różnorodne profity. Ale o tym, co daje ",[224,51981,51982],{},"content merkating w PR",", przeczytasz nieco niżej.",[12,51985,51987],{"id":51986},"jak-content-marketing-realizuje-cele-pr","Jak content marketing realizuje cele PR?",[16,51989,51990,51993],{},[224,51991,51992],{},"Content marketing w PR"," to — w odróżnieniu od typowego zastosowania strategii contentowych — w głównej mierze treści publikowane w zewnętrznych serwisach. Jednym z najczęściej spotykanych tekstów PR-owych są artykuły sponsorowane.",[16,51995,51996,51999],{},[224,51997,51998],{},"Artykuły sponsorowane w public relations"," są skutecznym narzędziem w walce o wizerunek marki pod warunkiem, że są prawidłowo przygotowywane i dystrybuowane. Co zrobić, aby tekstem podbić serca odbiorców?",[51,52001,52002,52005,52008,52011],{},[54,52003,52004],{},"Osadź informacje o firmie w kontekście, który zainteresuje odbiorcę.",[54,52006,52007],{},"Do publikacji artykułu wybierz rzetelny portal, na którym rzeczywiście przebywają przedstawiciele Twojej grupy docelowej.",[54,52009,52010],{},"Publikuj artykuły sponsorowane regularnie.",[54,52012,52013,52014,52017],{},"Pisanie artykułów zlecaj profesjonalnym ",[182,52015,49871],{"href":49144,"rel":52016},[349],", którzy znają zarówno zasady poprawnej polszczyzny, jak i dobre praktyki tworzenia tekstów marketingowych.",[16,52019,52020,52021,52025],{},"Więcej o tym, czym się kierować podczas pisania ",[182,52022,52024],{"href":5156,"rel":52023},[349],"tekstów sponsorowanych, pisałam już w tym artykule"," — koniecznie do niego zajrzyj!",[220,52027,52029],{"id":52028},"czy-tekst-pr-jest-równoznaczny-z-artykułem-sponsorowanym","Czy tekst PR jest równoznaczny z artykułem sponsorowanym?",[16,52031,52032,52033,52036],{},"Tak i nie. Tekst PR-owy ma do spełnienia konkretne zadanie, jakim jest budowanie wizerunku firmy. ",[224,52034,52035],{},"Jednak czas typowo reklamowych artykułów, które mówiły czytelnikowi wprost, co ma myśleć, już dawno dobiegł końca."," W momencie, gdy teksty PR weszły w skład strategii contentowych, podział stał się dużo bardziej płynny.",[16,52038,52039,52042],{},[224,52040,52041],{},"Wartościowe treści w zasadzie same robią dobry PR",", nawet jeśli nie ma w nich ani słowa o produkcie czy misji i wartościach firmy. Nie zawsze muszą publikowane w zewnętrznych serwisach, bo dobrze prowadzony blog firmy również będzie wpływał na to, jak postrzegają nas użytkownicy. Zatem tekst PR nie musi być artykułem sponsorowanym. Public relations ma w swoim arsenale bogaty wybór formatów, które w mniej lub bardziej oczywisty sposób kreują nasz wizerunek w oczach odbiorców.",[16,52044,52045,52046,52049,52050,52053,52054,52057],{},"Z drugiej strony, nie każdy artykuł sponsorowany będzie ",[949,52047,52048],{},"typowym"," tekstem PR. Na szczęście! Nowoczesny ",[224,52051,52052],{},"artykuł sponsorowany w PR"," ma już niewiele wspólnego z tym, z czym wciąż kojarzy go wiele osób. Dziś łączy się płynnie z innymi ",[949,52055,52056],{},"gatunkami"," treści marketingowych i zdecydowanie nie jest to tekstowa reklama, która wychwala działania firmy. To — będę powtarzać do znudzenia — coraz częściej tekst, który daje odbiorcy wartość. Bo gdyby nie ona, po co w ogóle ktoś miałby poświęcać swój cenny czas na czytanie?",[12,52059,51961],{"id":52060},"jak-artykuły-sponsorowane-mogą-pomóc-w-public-relations",[16,52062,52063,52064,673],{},"Co daje dobrze napisany ",[224,52065,52066],{},"artykuł sponsorowany w public relations",[16,52068,52069,52072],{},[224,52070,52071],{},"Budowanie relacji z mediami, inwestorami, klientami. Artykuły sponsorowane PR"," mogą pomóc zwiększyć zainteresowanie ofertą wszystkich wymienionych grup odbiorców, a tym samym zyskać większy rozgłos i rozpoznawalność.",[16,52074,52075,52078],{},[224,52076,52077],{},"Zwiększanie świadomości marki."," Regularnie publikując artykuły sponsorowane w odpowiednich portalach — czyli takich, gdzie przebywają Twoi odbiorcy — pomogą przedstawić ją szerszej publiczności. W tym potencjalnym klientom.",[16,52080,52081,52084,52085,52088],{},[224,52082,52083],{},"Budowanie pożądanego wizerunku."," Przyjazna, otwarta na dialog, profesjonalna, specjalistyczna, godna zaufania, lider w branży — właściwie zaplanowany i zrealizowany ",[224,52086,52087],{},"content marketing w PR"," pomoże Twojej firmie zdobyć taki wizerunek, na jakim Ci zależy.",[16,52090,52091],{},"Połączenie dobrych relacji z odbiorcami, wysokiej świadomości marki oraz pozytywnego wizerunku daje efekt, który jest nadrzędnym celem wszystkich działań marketingowych — większą sprzedaż.",[12,52093,51964],{"id":52094},"zalety-artykułów-sponsorowanych-pr",[16,52096,52097,52098,52101],{},"Profesjonalny ",[182,52099,7953],{"href":5156,"rel":52100},[349]," opublikowany na sprawdzonym portalu może zdziałać wiele dobrego na rzecz postrzegania firmy, a tym samym mieć pośredni wpływ na jej wyniki finansowe. Dlaczego jeszcze warto korzystać z tej formy contentu?",[16,52103,52104,52107,52108,284],{},[224,52105,52106],{},"Artykuły sponsorowane w PR są tanie."," Koszt publikacji artykułu sponsorowanego zaczyna się od kilkudziesięciu złotych, a zlecając jego napisanie doświadczonemu twórcy, ograniczasz własny udział w procesie do minimum. Przykładowe ceny artykułów sponsorowanych znajdziesz na ",[182,52109,52111],{"href":37975,"rel":52110},[349],"naszej stronie",[16,52113,52114,52115,52118],{},"Drugą zaletą tego rodzaju conentu jest fakt, że ",[224,52116,52117],{},"użytkownicy sami go szukają",". Jeśli Twój artykuł będzie poruszał kwestie interesujące pewną grupę odbiorców, możesz być pewien, że część z nich znajdzie go sama znajdzie go w wyszukiwarce.",[16,52120,52121,947,52124,52127],{},[224,52122,52123],{},"Sponsorowane artykuły PR są",[224,52125,52126],{},"źródłem cennych linków do Twoje strony."," Publikowanie ich w sprawdzonych serwisach pozwalają skutecznie realizować strategie link buildingu. Rozważając oferty portali, koniecznie weź pod uwagę czas, na jaki publikują artykuły. Może być nieokreślony, może wynosić rok, ale równie dobrze publikacja może zostać usunięta po miesiącu.",[16,52129,52130,52131,52134],{},"W artykule sponsorowanym ",[224,52132,52133],{},"oddajesz głos firmie",". Zlecając publikację takiego artykułu, masz pewność, że pojawi się w serwisie w takiej formie, w jakiej go zaakceptowałeś. Kreujesz tym samym taki wizerunek firmy, na jakim Ci zależy, nie pozostawiając miejsca na niedomówienia.",[16,52136,52137,52140,52141,52144],{},[224,52138,52139],{},"Content marketing w public relations"," zapewnia też ",[224,52142,52143],{},"nowe źródła ruchu",", przekierowując użytkowników serwisów na Twoją stronę.",[16,52146,52147,52148,52153],{},"Jeśli wciąż zastanawiasz się, czy artykuły sponsorowane mają sens, po prostu daj im szansę. Kupowanie ",[182,52149,52152],{"href":52150,"rel":52151},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fartykuly-sponsorowane-jak-wybrac-portal-i-maksymalnie-wykorzystac-publikacje\u002F",[349],"treści sponsorowanych"," jest bezpieczne i efektywne — po warunkiem, że napisane są zgodnie ze sztuką, a publikują je sprawdzone i właściwie wybrane serwisy. To jeden z najlepszych sposobów, jeśli chcesz osiągnąć swoje cele, a przy tym zadowolić najbardziej wymagających odbiorców.",{"title":34,"searchDepth":190,"depth":190,"links":52155},[52156,52157,52160,52161],{"id":51967,"depth":190,"text":51968},{"id":51986,"depth":190,"text":51987,"children":52158},[52159],{"id":52028,"depth":359,"text":52029},{"id":52060,"depth":190,"text":51961},{"id":52094,"depth":190,"text":51964},"2020-04-24","Marketing treści to uniwersalne narzędzie, które doskonale uzupełnia różnorodne obszary działań reklamowych — SEO, kampanie Google Ads czy public relations. Content marketing i PR to obecnie wręcz nie","\u002Fblog\u002Fimages\u002Fartykuly-sponsorowane-a-public-relations.webp",{},"\u002Fblog\u002Fartykuly-sponsorowane-a-public-relations",{"title":51936,"description":52163},"blog\u002Fartykuly-sponsorowane-a-public-relations","Fx3b_paiNj6suOIc3N9I_xsP7nlN4rR6kkAt8JouGu0",{"id":52171,"title":52172,"author":377,"body":52173,"category":852,"coverStyle":197,"date":53008,"description":53009,"excerpt":197,"extension":200,"image":53010,"meta":53011,"navigation":203,"path":53012,"readTime":5886,"seo":53013,"seoDescription":197,"stem":53014,"__hash__":53015},"blog\u002Fblog\u002Fbiblioteka-tekstow-i-panel-copywriterow-zupelnie-nowe-moduly-w-linkhouse.md","Biblioteka Tekstów i Panel Copywriterów – zupełnie nowe moduły w Linkhouse",{"type":9,"value":52174,"toc":53006},[52175,52178,52183,52190,52198,52203,52208,52213,52225,52228,52231,52236,52275,52280,52285,52288,52293,52298,52318,52323,52359,52364,52367,52436,52439,52444,52460,52470,52473,52478,52481,52487,52492,52497,52531,52536,52539,52544,52560,52565,52570,52593,52599,52604,52607,52612,52634,52641,52644,52651,52656,52659,52664,52670,52675,52680,52685,52690,52708,52713,52716,52721,52726,52731,52736,52741,52744,52749,52752,52757,52760,52845,52852,52855,52858,52861,52866,52869,52872,52877,52882,52885,52890,52898,52903,52911,52914,52924,52927,52932,52937,52942,52945,52950,52953,52958,52963,52969,52974,52977,52980,52985,52992,52997,53000],[16,52176,52177],{},"Ostatnie tygodnie w Linkhouse upłynęły pod znakiem wdrażania jednej z największych aktualizacji w historii naszej platformy. Poznajcie nowe moduły: Bibliotekę Tekstów i Panel Copywriterów.",[16,52179,52180],{},[224,52181,52182],{},"Co daje Biblioteka Tekstów w Linkhouse?",[16,52184,52185,52186,52189],{},"Biblioteka Tekstów jest zupełnie nowym, bezpłatnym modułem w Linkhouse: dzięki jej wprowadzeniu, reklamodawcy w ",[182,52187,377],{"href":37975,"rel":52188},[349]," będą mieli jeszcze większą kontrolę nad swoimi zamówieniami i ich modyfikacjami.",[16,52191,52192,52193,52197],{},"W Bibliotece Tekstów, każdy reklamodawca otrzymuje możliwość trackowania ",[182,52194,52196],{"href":49101,"rel":52195},[349],"tekstów"," zamówionych poprzez Linkhouse oraz dostępu do tekstów poprzez panel Linkhouse w dowolnym miejscu i czasie. Już nie musisz szukać zagubionego tekstu w czeluściach swojego dysku (lub w e-mailach od współpracowników i copywriterów) – teraz tekst, który raz zostanie wgrany do bazy Linkhouse, już tam zostanie. W razie odrzucenia publikacji przez Wydawcę, tekst automatycznie trafia do BT, skąd każda osoba z konta Reklamodawcy może mieć do niego dostęp.",[16,52199,52200],{},[224,52201,52202],{},"Jak korzystać z Biblioteki Tekstów?",[16,52204,52205],{},[32,52206],{"alt":34,"src":52207},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F01-2.png",[16,52209,52210],{},[224,52211,52212],{},"Biblioteka Tekstów domyślnie jest wyłączona. Możesz aktywować ją na dwa sposoby:",[51,52214,52215,52222],{},[54,52216,52217,52218],{},"bezpośrednio poprzez link ",[182,52219,52220],{"href":52220,"rel":52221},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Ftext-market",[349],[54,52223,52224],{},"z rozwijanego menu Reklamodawca -> Biblioteka Tekstów",[16,52226,52227],{},"BT aktywujesz poprzez kliknięcie zielonego przycisku “Włącz Bibliotekę Tekstów” i w taki sposób możesz ją dezaktywować.",[16,52229,52230],{},"Włączenie Biblioteki Tekstów uaktywnia nowe ścieżki po zakupie nowego artykułu – w etapie dodawania wytycznych. Od tej pory, po zamówieniu nowych usług w Linkhouse, do wyboru będziesz mieć aż trzy ścieżki zamiast standardowej “Dodaj wytyczne”.",[16,52232,52233],{},[224,52234,52235],{},"Biblioteka Tekstów pozwoli Ci na:",[51,52237,52238,52244,52249,52260,52266],{},[54,52239,52240,52243],{},[224,52241,52242],{},"dodawanie nowych tekstów do bazy",", dzięki czemu możesz mieć do nich dostęp w każdym momencie",[54,52245,52246],{},[224,52247,52248],{},"łatwiejszy dostęp i trackowanie tekstów",[54,52250,52251,52254,52255,52259],{},[224,52252,52253],{},"zarządzanie Twoimi copywriterami"," poprzez ",[182,52256,52258],{"href":49875,"rel":52257},[349],"Panel Copywriterów"," i podgląd zamówień przypisanych do poszczególnych osób",[54,52261,52262,52265],{},[224,52263,52264],{},"płynne modyfikacje w zamówieniach"," (na przykład “przepięcie” zamówienia na innego copywritera)",[54,52267,52268,52271,52272,33199],{},[224,52269,52270],{},"usprawnienie komunikacji z copywriterami"," (dzięki funkcji ",[224,52273,52274],{},"chat",[16,52276,52277],{},[224,52278,52279],{},"Biblioteka Tekstów – podgląd panelu",[16,52281,52282],{},[32,52283],{"alt":34,"src":52284},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F02-2.png",[16,52286,52287],{},"W panelu Biblioteki Tekstów znajdziesz treści, które dodałeś do BT po jej aktywacji.",[16,52289,52290],{},[224,52291,52292],{},"Do dyspozycji otrzymujesz kilkanaście opcji, pozwalających na edycję, sortowanie i filtrowanie.",[16,52294,52295],{},[224,52296,52297],{},"Główne opcje:",[51,52299,52300,52306,52312],{},[54,52301,52302,52305],{},[224,52303,52304],{},"Dodaj tekst:"," pozwala na dodanie tekstu do BT",[54,52307,52308,52311],{},[224,52309,52310],{},"Zleć napisanie tekstu:"," kieruje do edytora wytycznych i wyboru copywritera",[54,52313,52314,52317],{},[224,52315,52316],{},"Copywriterzy:"," przenosi do listy Twoich copywriterów (szczegóły znajdziesz w paragrafie Panel Copywriterów poniżej)",[16,52319,52320],{},[224,52321,52322],{},"Podział tekstów:",[51,52324,52325,52331,52337,52343,52349],{},[54,52326,52327,52330],{},[224,52328,52329],{},"Wszystkie teksty:"," wszystkie teksty w Bibliotece Tekstów (poniższe rodzaje + publikacje odrzucone)",[54,52332,52333,52336],{},[224,52334,52335],{},"Teksty gotowe:"," teksty napisane, gotowe do publikacji",[54,52338,52339,52342],{},[224,52340,52341],{},"Do akceptacji przez CW:"," teksty zlecone copywriterom, ale jeszcze przez nich niezaakceptowane",[54,52344,52345,52348],{},[224,52346,52347],{},"Teksty w trakcie realizacji:"," zamówienia zaakceptowane i przygotowywane przez copywriterów",[54,52350,52351,52354,52355,52358],{},[224,52352,52353],{},"Teksty wykorzystane:"," teksty, które zostały opublikowane poprzez ",[182,52356,377],{"href":42472,"rel":52357},[349]," (możesz też zaznaczyć wykorzystane teksty ręcznie, np. jeśli zdecydowałeś się na ich publikację na własnej stronie – służy temu znacznik w polu “Akcje” przy każdym tekście)",[16,52360,52361],{},[949,52362,52363],{},"Możesz wyszukiwać teksty po ich nazwie, ale także tematyce lub języku.",[16,52365,52366],{},"Z poziomu panelu masz dostęp także do szczegółów dotyczących każdego tekstu.",[51,52368,52369,52374,52380,52386,52392,52398,52403,52408,52414,52420,52426,52431],{},[54,52370,52371],{},[224,52372,52373],{},"ID tekstu",[54,52375,52376,52379],{},[224,52377,52378],{},"Rodzaj produktu"," (tekst własny, tekst dostarczony przez copywritera, tekst z odrzuconej publikacji)",[54,52381,52382,52385],{},[224,52383,52384],{},"Portal\u002FBlog"," (gdzie zlecona została publikacja – lub informacja która strona odrzuciła publikację)",[54,52387,52388,52391],{},[224,52389,52390],{},"Linki w tekście"," (jakie linki mają pojawić się w tekście? Linki można edytować, na przykład w sytuacji, gdzie w tekście zawarte są trzy linki, a publikacja dopuszcza jeden)",[54,52393,52394,52397],{},[224,52395,52396],{},"Status"," (według statusów wymienionych wyżej)",[54,52399,52400],{},[224,52401,52402],{},"Tytuł tekstu",[54,52404,52405],{},[224,52406,52407],{},"Język",[54,52409,52410,52413],{},[224,52411,52412],{},"Termin"," (data dodania tekstu, data odrzucenia publikacji lub zakończenia pisania przez copywritera)",[54,52415,52416,52419],{},[224,52417,52418],{},"Koszt tekstu"," (cena napisania tekstu, która pojawi się w zależności od rodzaju tekstu)",[54,52421,52422,52425],{},[224,52423,52424],{},"Długość tekstu"," (wypełniana indywidualnie w zależności od rodzaju tekstu)",[54,52427,52428,52430],{},[224,52429,49812],{}," (jeśli do tekstu przypisany jest już jakiś copywriter, jego imię i nazwisko pojawi się w tym polu)",[54,52432,52433,52435],{},[224,52434,3694],{}," (do wyboru: Edycja, Szczegóły, Usunięcie pliku, Oznaczenie jako wykorzystany tekst i Pobieranie pliku)",[16,52437,52438],{},"Tak skonstruowany panel pozwoli Ci mieć pełną kontrolę nad zlecaniem copywritingu i statusem zamówień oraz publikacji.",[16,52440,52441],{},[224,52442,52443],{},"Jak dodać własny tekst do Biblioteki Tekstów?",[16,52445,52446,52447,52452,52453,52459],{},"W panelu dodawania tekstów musisz uzupełnić podstawowe informacje: tytuł artykułu, jego długość, kategorię, język i linki wraz z anchorami. Dodatkowo możesz dodać cenę i ",[182,52448,52451],{"href":52449,"rel":52450},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fintegracja-z-bankami-zdjec-unsplash-pixabay-i-pexels\u002F",[349],"wybrać jedno ze zdjęć"," (dzięki naszej integracji z popularnymi bankami zdjęć zrobisz to w zaledwie kilka sekund – ",[182,52454,52456],{"href":52449,"rel":52455},[349],[224,52457,52458],{},"przeczytaj więcej","). Gotowy tekst możesz przekleić do naszego edytora, lub bezpośrednio dodać plik.",[16,52461,52462,52465,52467],{},[32,52463],{"alt":34,"src":52464},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F03-2.png",[269,52466],{},[32,52468],{"alt":34,"src":52469},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F04-2.png",[16,52471,52472],{},"Po zapisaniu tekstu (niebieski przycisk “Dodaj tekst” w prawym, dolnym rogu), zostanie on udostępniony w Bibliotece Tekstów, gdzie możesz filtrować swoje teksty według nazwy, tematyki i języka, podejrzeć tekst i w razie potrzeby go edytować.",[16,52474,52475],{},[224,52476,52477],{},"Czym jest Panel Copywriterów?",[16,52479,52480],{},"W PC znajdziesz wszystkie informacje o swoich copywriterach. Możesz także sortować ich wedle imion, nazwisk, maili, tematyki i języka.",[16,52482,52483,52486],{},[224,52484,52485],{},"Dodatkowo, możesz zobaczyć statystyki copywriterów za ostatnie 7 i 30 dni."," Obejmują one liczbę zleceń o przekroczonym terminie, sumę zleceń i liczbę odrzuconych zleceń. W ten sposób możesz zweryfikować terminowość danego copywritera lub jego obłożenie zleceniami.",[16,52488,52489],{},[32,52490],{"alt":34,"src":52491},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F05-2.png",[16,52493,52494],{},[224,52495,52496],{},"W dalszej części tekstu znajdziesz instrukcje:",[51,52498,52499,52507,52515,52523],{},[54,52500,52501],{},[224,52502,52503],{},[182,52504,52506],{"href":52505},"#dodaniecopy","jak dodać copywriterów do Panelu Copywriterów",[54,52508,52509],{},[224,52510,52511],{},[182,52512,52514],{"href":52513},"#zlecaniecopy","jak przypisywać copywriterów do zleceń i zamówień",[54,52516,52517],{},[224,52518,52519],{},[182,52520,52522],{"href":52521},"#panelcopy","jak wygląda panel samego copywritera w Linkhouse?",[54,52524,52525],{},[224,52526,52527],{},[182,52528,52530],{"href":52529},"#commcopy","jak komunikować się z copywriterami dzięki nowym udogodnieniom na platformie Linkhouse",[16,52532,52533],{},[224,52534,52535],{},"Zamówienie publikacji a nowe ścieżki",[16,52537,52538],{},"Zamówmy zatem przykładowy artykuł. Podgląd zamówienia wygląda tak samo, jak wcześniej:",[16,52540,52541],{},[32,52542],{"alt":34,"src":52543},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F06-2.png",[16,52545,52546,52547,947,52549,947,52552,52558],{},"Zmienia się jednak sposób dodawania wytycznych. ",[224,52548,49988],{},[224,52550,52551],{},"Jeżeli poniższy widok nie pojawia się w Twoim panelu przy dodawaniu wytycznych, upewnij się, że",[182,52553,52555],{"href":52220,"rel":52554},[349],[224,52556,52557],{},"włączyłeś Bibliotekę Tekstów",[224,52559,284],{},[16,52561,52562],{},[32,52563],{"alt":34,"src":52564},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F07-2.png",[16,52566,52567],{},[224,52568,52569],{},"Do wyboru masz trzy ścieżki:",[51,52571,52572,52578,52586],{},[54,52573,52574,52577],{},[224,52575,52576],{},"dostarczam własny tekst:"," to ścieżka znana z poprzedniej wersji panelu. Po kliknięciu w “Wybierz” pojawi się dobrze znany panel dodawania własnego artykułu (treść, słowa kluczowe czy zdjęcia).",[54,52579,52580,947,52583],{},[224,52581,52582],{},"(nowość!)",[224,52584,52585],{},"załaduj tekst z Biblioteki Tekstów",[54,52587,52588,947,52590],{},[224,52589,52582],{},[224,52591,52592],{},"zlecam tekst swojemu copywriterowi",[16,52594,52595,52596],{},"Poniżej znajdziesz szczegółowe objaśnienia ścieżki numer 2 i 3. Ścieżka 1 jest standardową, domyślną ścieżką dostępną w panelu, dobrze znaną Reklamodawcom. W obrębie tej ścieżki możliwe jest dodanie tekstu do zlecenia, ",[224,52597,52598],{},"bez przypisywania copywriterów lub wyboru tekstu z bazy.",[16,52600,52601],{},[224,52602,52603],{},"Ścieżka 2: załaduj tekst z Biblioteki Tekstów",[16,52605,52606],{},"Możesz pominąć krok pobierania pliku z powrotem po odrzuconym zleceniu lub uploadowania go po raz kolejny – możesz wybrać tekst znajdujący się w Bibliotece Tekstów.",[16,52608,52609],{},[224,52610,52611],{},"Do Biblioteki Tekstów mogą trafić trzy rodzaje tekstów:",[678,52613,52614,52622,52628],{},[54,52615,52616,52621],{},[224,52617,52618],{},[224,52619,52620],{},"Teksty wgrane ręcznie do Biblioteki Tekstów","Jeżeli chcesz dodać do BT własny tekst, który już wcześniej zamówiłeś w Linkhouse lub masz po prostu gotowy do publikacji, możesz go dodać w kilka sekund (instrukcję znajdziesz we wcześniejszej części tekstu)",[54,52623,52624,52627],{},[224,52625,52626],{},"Teksty odrzucone z poprzednich publikacji w panelu Linkhouse","Jeżeli zamówiłeś tekst przez Linkhouse i aktywowałeś Bibliotekę Tekstów, ale wydawca odrzucił publikację, tekst automatycznie trafi do BT. Możesz ponownie go wykorzystać.",[54,52629,52630,52633],{},[224,52631,52632],{},"Teksty napisane przez copywriterów dodanych do Biblioteki Tekstów\u002FPanelu Copywriterów","Jeżeli zleciłeś teksty copywriterom dodanym do Twojego konta w Linkhouse, ich teksty również automatycznie znajdą się w Bibliotece Tekstów, skąd możesz nimi swobodnie zarządzać.",[16,52635,52636,52637,52640],{},"Jeśli Twoja Biblioteka Tekstów jest pusta, kliknięcie w tej ścieżce w ",[224,52638,52639],{},"Wybierz"," przeniesie Cię do ekranu dodawania tekstu do BT. Możesz dodać tekst także bezpośrednio z Biblioteki Tekstów, a nie z poziomu zlecenia.",[16,52642,52643],{},"Jeśli masz już jakieś teksty w Bibliotece Tekstów, możesz łatwo dopasować je do kupionej już publikacji.",[16,52645,52646,52647,52650],{},"Klikając w haczyk ",[224,52648,52649],{},"(v)",", wybierzesz dany tekst do zlecenia. Po kliknięciu “Dalej” pojawi się ekran z podglądem tekstu, potwierdzający zgodność z zamówieniem. Potwierdzenie wytycznych spowoduje ich automatyczne wysłanie do Wydawcy.",[16,52652,52653],{},[32,52654],{"alt":34,"src":52655},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F08-2.png",[16,52657,52658],{},"Przejdźmy do ścieżki numer 3 – zlecanie publikacji copywriterowi i dodawanie copywriterów przez Panel Copywriterów.",[16,52660,52661],{},[224,52662,52663],{},"Ścieżka numer 3: zlecam tekst swojemu copywriterowi",[16,52665,52666,52667],{},"Wybierając ścieżkę numer 3, do wytycznych odnośnie tekstu możesz bezpośrednio przypisać swojego copywritera, którego wcześniej dodałeś do Panelu Copywriterów. Jak to zrobić? Info znajdziesz ",[224,52668,52669],{},"tutaj.",[16,52671,52672],{},[224,52673,52674],{},"To doskonała opcja dla osób, agencji i firm, które mają własną bazę zaufanych copywriterów. Dzięki Panelowi Copywriterów, będą mogli w bardziej efektywny sposób zarządzać ich zamówieniami w Linkhouse.",[16,52676,52677],{},[224,52678,52679],{},"Ścieżka 3 obejmuje wybranie portalu i oddelegowanie copywritera do napisania tekstu zgodnie z wytycznymi danej redakcji.",[16,52681,52682],{},[32,52683],{"alt":34,"src":52684},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F09-2.png",[16,52686,52687],{},[224,52688,52689],{},"Różni się od zlecenia tekstu poprzez Bibliotekę Tekstów pod kilkoma względami:",[51,52691,52692,52695,52698],{},[54,52693,52694],{},"copywriter poprzez BT tworzy treści “na Twoje potrzeby” – to Ty nimi zarządzasz i wysyłasz do wybranego wydawcy, lub zostawiasz w Bibliotece Tekstów.",[54,52696,52697],{},"każdy portal rządzi się swoimi prawami i różni od siebie liczbą możliwych adresów URL\u002Fanchorów do zamieszczenia. Zlecając swojemu copywriterowi temat poprzez Bibliotekę Tekstów, nie musisz wprowadzać limitów zamieszczanych linków, jednak musisz liczyć się z koniecznością przemodelowania tekstu jeśli zdecydujesz się na jego publikację u wybranego Wydawcy. Zlecenie copywriterowi napisania tekstu na dany portal wiąże się z ograniczeniem liczby linków do takiej, którą akceptuje Wydawca.",[54,52699,52700,52701,52703,52704,52707],{},"w ścieżce zlecenia tekstu bezpośrednio na dany portal copywriter ma możliwość bezpośredniego wysłania tekstu do Wydawcy, bez Twojej ingerencji.",[269,52702],{},"Możesz włączyć ręczną ",[224,52705,52706],{},"moderację tekstu",", zanim trafi on do Wydawcy. Nie jest to jednak wymagane.",[16,52709,52710],{},[32,52711],{"alt":34,"src":52712},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F10-2.png",[16,52714,52715],{},"Jeżeli copywriter napisał tekst, trafia on do zakładki Teksty Gotowe, ale wymaga Twojej akceptacji zanim zostanie wysłany do Wydawcy. Możesz zaakceptować tekst (lub wnieść poprawki\u002Fzgłosić reklamację do copywritera) po kliknięciu w Szczegóły.",[16,52717,52718],{},[32,52719],{"alt":34,"src":52720},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F11-1.png",[16,52722,52723],{},[32,52724],{"alt":34,"src":52725},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F12-1.png",[16,52727,52728],{},[224,52729,52730],{},"Jak dodać copywritera do Panelu Copywriterów i Biblioteki Tekstów?",[16,52732,52733],{},[224,52734,52735],{},"Po kliknięciu w Copywriterzy w Bibliotece Tekstów zostaniesz przeniesiony do Panelu Copywriterów, gdzie w szybki sposób dodasz swojego pierwszego copywritera.",[16,52737,52738],{},[949,52739,52740],{},"Uwaga! Dodanie copywriterów do bazy Linkhouse nie wiąże się z tym, że stają się oni ogólnodostępni dla innych reklamodawców w Linkhouse. Panel Copywriterów jest bazą wyłącznie dla Twojego konta.",[16,52742,52743],{},"Tutaj możesz pośrednio dodać swoich copywriterów do Linkhouse (jeśli nie dodałeś ich wcześniej) lub wybrać ich z bazy, do której już ich dodałeś. Łatwiejszym wyborem jest jednak hurtowe dodanie copywriterów poprzez Panel Copywriterów – instrukcję znajdziesz poniżej.",[16,52745,52746],{},[32,52747],{"alt":34,"src":52748},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F13-1.png",[16,52750,52751],{},"Dodaj zatem copywritera do bazy: kliknij w przycisk “Dodaj nowego copywritera”.",[16,52753,52754],{},[32,52755],{"alt":34,"src":52756},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F14-1.png",[16,52758,52759],{},"Rozwinie się panel dodawania copywritera, gdzie należy uzupełnić:",[51,52761,52762,52767,52772,52778,52784,52790,52796,52802,52807,52813,52819,52833,52839],{},[54,52763,52764],{},[224,52765,52766],{},"imię",[54,52768,52769],{},[224,52770,52771],{},"nazwisko",[54,52773,52774,52777],{},[224,52775,52776],{},"e-mail"," copywritera",[54,52779,52780,52783],{},[224,52781,52782],{},"języki",", w jakich pisze copywriter (możesz wybrać kilka języków)",[54,52785,52786,52789],{},[224,52787,52788],{},"tematyka",", w jakiej pisze copywriter (możesz wybrać kilka)",[54,52791,52792,52795],{},[224,52793,52794],{},"stawka podstawowa za 1000zzs"," (np. za teksty na podstawie draftu od klienta)",[54,52797,52798,52801],{},[224,52799,52800],{},"stawka premium za 1000zzs"," (np. przykład za teksty eksperckie, wymagające większego researchu)",[54,52803,52804],{},[224,52805,52806],{},"waluta, w jakiej rozlicza się copywriter",[54,52808,52809,52812],{},[224,52810,52811],{},"ocena jakości"," (widoczna tylko dla Ciebie – możesz wewnętrznie “ocenić” copywritera pod kątem jakości współpracy, taka ocena może pozwolić Ci wybrać copywritera do danego projektu)",[54,52814,52815,52818],{},[224,52816,52817],{},"domyślny termin"," (ile dni roboczych zajmuje copywriterowi napisanie i oddanie tekstu)",[54,52820,52821,52824,52825,52828,52829,52832],{},[224,52822,52823],{},"sposób rozliczenia"," (do wyboru są dwie opcje: ",[224,52826,52827],{},"liczba zzs faktycznie napisanych"," – jeśli zlecony tekst miał być długi na 2500zzs, a copywriter napisał go na 2800zzs, ma zapłacone za 2800zzs; ",[224,52830,52831],{},"liczba zzs zleconych"," – 2500zzs to 2500zzs i jakiekolwiek odstępstwa nie są rozliczane)",[54,52834,52835,52838],{},[224,52836,52837],{},"powiadomienia e-mail o zleceniach"," (czy copywriter ma je otrzymywać?)",[54,52840,52841,52844],{},[224,52842,52843],{},"notatki"," (to miejsce na wewnętrzne notatki Reklamodawcy odnośnie poszczególnych osób – niewidoczne dla copywriterów. Można w nich napisać o terminowości, jakości, researchu lub innych cechach szczególnych danego copywritera, co może pomóc w dopasowaniu odpowiedniej osoby do zlecenia.)",[16,52846,52847,947,52849],{},[224,52848,31868],{},[224,52850,52851],{},"Jeżeli copywriter pisze w kilku językach i stawkach, musisz dodać go do systemu kilkukrotnie – oddzielnie dla każdego języka.",[16,52853,52854],{},"Po uzupełnieniu wszystkich pól, zatwierdź wybór przez kliknięcie “Zapisz”.",[16,52856,52857],{},"Po rejestracji copywritera w systemie Linkhouse, jego domyślna aktywność zmienia się na “On”. Jeśli wstrzymujesz współpracę z danym copywriterem, zmień jego status na “Off” w edycji copywritera.",[16,52859,52860],{},"Copywriter otrzyma maila o dodaniu do systemu Linkhouse, zawierającego login i hasło do panelu, w którym może zapoznać się ze swoimi zleceniami i dodawać już napisane teksty. Dobrym pomysłem może być poinformowanie Twoich copywriterów o chęci dodania ich do Panelu Copywriterów.",[16,52862,52863],{},[224,52864,52865],{},"Zlecanie tekstów copywriterom przez Panel Copywriterów",[16,52867,52868],{},"Aby przypisać copywriterów do danego zlecenia, skorzystaj z Biblioteki Tekstów lub bezpośrednio Ścieżki 3 (opisanej powyżej). Ścieżka 3 ma zastosowanie wtedy, kiedy masz już wybrane miejsce na publikację. Często jednak Reklamodawcy mają zapotrzebowanie na danego typu treści, bez potwierdzenia miejsc publikacji w momencie zlecania przygotowania contentu. Mogą zatem chcieć zamówić treści “na później” (tym bardziej, że ich przygotowanie trwa!), by mieć je do dyspozycji w razie potrzeby, w wygodny sposób poprzez Bibliotekę Tekstów, kiedy wyklarują miejsca na publikację w Linkhouse lub ustalą budżety na publikacje.",[16,52870,52871],{},"Po kliknięciu w “Zleć napisanie tekstu” pojawi się panel dodawania standardowych wytycznych, gdzie teraz masz przydzielenia aktywnego (takiego, który zarejestrował się poprzez mail z notyfikacją) copywritera do tekstu. Zrób to, klikając w + dostępny w polu Akcje.",[16,52873,52874],{},[949,52875,52876],{},"Zauważ, że, tak jak wspominaliśmy, w tym miejscu możesz dać dowolność copywriterowi, jeśli chodzi o liczbę linków – istnieje prawdopodobieństwo, że w momencie decyzji o publikacji będziesz musiał ją zmniejszyć.",[16,52878,52879],{},[32,52880],{"alt":34,"src":52881},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F15-1.png",[16,52883,52884],{},"Po kliknięciu +, pojawi się pop-up z wyborem stawki, długością tekstu oraz liczbą dni roboczych, jakie dajesz copywriterowi na realizację zlecenia.",[16,52886,52887],{},[32,52888],{"alt":34,"src":52889},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F16-1.png",[16,52891,52892,52893,52895],{},"Po zatwierdzeniu, tekst pojawi się w panelu, ze statusem “do akceptacji przez CW”, a sam copywriter otrzyma notyfikację w mailu.",[269,52894],{},[32,52896],{"alt":34,"src":52897},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F17-1.png",[16,52899,52900],{},[224,52901,52902],{},"Co widzi copywriter?",[16,52904,52905,52906,52908],{},"Copywriter otrzymuje login i hasło do własnego Panelu Copywritera, gdzie może zapoznać się ze zleceniami.",[269,52907],{},[32,52909],{"alt":34,"src":52910},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F18-1.png",[16,52912,52913],{},"Przed akceptacją zlecenia, copywriter może podejrzeć jego szczegóły. Po akceptacji, status tekstu Panelu Copywriterów po stronie Reklamodawcy zmienia się na “Teksty w trakcie realizacji”, a dla copywritera odblokowuje się opcja “Rozpocznij pisanie”. Copywriter ma 24 godziny na zaakceptowanie zlecenia.",[16,52915,52916,52919,52921],{},[32,52917],{"alt":34,"src":52918},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F19-1.png",[269,52920],{},[32,52922],{"alt":34,"src":52923},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F20-1.png",[16,52925,52926],{},"Copywriter ma stały dostęp do wytycznych, anchorów i słów kluczowych. Może skorzystać z integracji z bankami zdjęć, by dobrać odpowiednie ilustracje do tekstu. Sam tekst formatuje w edytorze.",[16,52928,52929],{},[224,52930,52931],{},"Chat dla lepszej komunikacji Reklamodawców i Copywriterów",[16,52933,52934],{},[224,52935,52936],{},"Zupełnie nową funkcją jest Chat, gdzie Reklamodawcy i Copywriterzy mogą ustalać szczegóły dotyczące zlecenia i konsultować w czasie pisania. Oszczędza to czas na zewnętrznej komunikacji i potencjalnych poprawkach.",[16,52938,52939],{},[32,52940],{"alt":34,"src":52941},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F21-1.png",[16,52943,52944],{},"Jeżeli na chacie pojawia się nowa wiadomość, na przycisku Chat w danym zleceniu znajdziesz czerwoną kropkę. Dotyczy to również copywriterów. Jeżeli nie zauważysz jej w ciągu 5 minut od wysłania wiadomości, system LH wyśle Ci notyfikację w głównym panelu notyfikacji na Twoim koncie w Linkhouse.",[16,52946,52947],{},[32,52948],{"alt":34,"src":52949},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F22-1.png",[16,52951,52952],{},"Po napisaniu tekstu i umieszczeniu anchorów, copywriter zapisuje zmiany i kończy zlecenie poprzez naciśnięcie “Zakończ zlecenie” w edytorze. Jako Reklamodawca, otrzymujesz mailową notyfikację o zakończonym zleceniu i możesz je zweryfikować we własnym panelu. Tekst automatycznie otrzymuje status “Teksty gotowe”.",[16,52954,52955],{},[32,52956],{"alt":34,"src":52957},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F23-1.png",[16,52959,52960],{},[224,52961,52962],{},"Reklamacja do pracy copywritera",[16,52964,52965,52966,284],{},"Po kliknięciu w “Szczegóły”, możesz zapoznać się ze zrealizowanym zamówieniem i jeśli nie spełnia Twoich oczekiwań, ",[224,52967,52968],{},"złożyć Reklamację",[16,52970,52971],{},[32,52972],{"alt":34,"src":52973},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F24-1.png",[16,52975,52976],{},"Copywriter otrzyma informację o reklamacji, odblokuje się dla niego możliwość ponownego napisania tekstu, a po wniesionych zmianach może zakończyć poprawki reklamacyjne. Może też przedyskutować je na czacie, jeżeli nie do końca się z nimi zgadza.",[16,52978,52979],{},"W Panelu Copywriterów znajdziesz także sekcję Rozliczenia, gdzie możesz zarządzać rozliczeniami per zlecenie dla swoich copywriterów. Jeżeli akceptujesz poprawki do reklamacji lub cofniesz reklamację, zlecenie jest zakończone. W panelu rozliczeń można zaznaczyć zlecenie jako rozliczone.",[16,52981,52982],{},[32,52983],{"alt":34,"src":52984},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F25-1.png",[16,52986,52987,947,52989],{},[224,52988,31868],{},[224,52990,52991],{},"Panel nie obsługuje wystawiania faktur ani systemów płatności. Pełni rolę informacyjną w kwestii rozliczeń.",[16,52993,52994],{},[32,52995],{"alt":34,"src":52996},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F26-1.png",[16,52998,52999],{},"______________________________________",[16,53001,53002,53003,53005],{},"Mamy nadzieję, że nowe opcje w Linkhouse pozwolą na jeszcze sprawniejsze zarządzanie tekstami i efektywniejszą współpracę z copywriterami. W przypadku pytań jesteśmy do Waszej dyspozycji na ",[182,53004,648],{"href":645}," 🙂",{"title":34,"searchDepth":190,"depth":190,"links":53007},[],"2020-04-23","Ostatnie tygodnie w Linkhouse upłynęły pod znakiem wdrażania jednej z największych aktualizacji w historii naszej platformy. Poznajcie nowe moduły: Bibliotekę Tekstów i Panel Copywriterów. Co daje Bib","\u002Fblog\u002Fimages\u002Fbiblioteka-tekstow-i-panel-copywriterow-zupelnie-nowe-moduly-w-linkhouse.webp",{},"\u002Fblog\u002Fbiblioteka-tekstow-i-panel-copywriterow-zupelnie-nowe-moduly-w-linkhouse",{"title":52172,"description":53009},"blog\u002Fbiblioteka-tekstow-i-panel-copywriterow-zupelnie-nowe-moduly-w-linkhouse","uFxJKbeYhsrnbI6BgozuhvX_-x10ZGCNaJX8wBpI0CQ",{"id":53017,"title":53018,"author":377,"body":53019,"category":852,"coverStyle":197,"date":53077,"description":53078,"excerpt":197,"extension":200,"image":53079,"meta":53080,"navigation":203,"path":53081,"readTime":370,"seo":53082,"seoDescription":197,"stem":53083,"__hash__":53084},"blog\u002Fblog\u002Fhurtowe-wyszukiwanie-sprawdzaj-ktore-portale-z-twojej-listy-sa-w-naszej-ofercie.md","Hurtowe wyszukiwanie — sprawdzaj które portale z Twojej listy są w naszej ofercie",{"type":9,"value":53020,"toc":53075},[53021,53027,53048,53054,53065],[16,53022,53023],{},[32,53024],{"alt":53025,"src":53026},"Przycisk hurtowe wyszukiwanie w Bazie Ofert","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FPrzycisk-hurtowe-wyszukiwanie-w-Bazie-Ofert.png",[16,53028,53029,53030,53033,53034,53038,53039,53042,53043,284],{},"W Bazie Ofert pojawiła się nowa funkcja – ",[224,53031,53032],{},"Hurtowe Wyszukiwanie",". Pozwala ona jednorazowe sprawdzanie do 30 000 ",[182,53035,53037],{"href":47036,"rel":53036},[349],"domen"," (sprawdzając z pliku do 500 000) pod kątem obecności w naszej ofercie i możliwości zakupu ",[182,53040,7700],{"href":5156,"rel":53041},[349]," oraz innych form ",[182,53044,53047],{"href":53045,"rel":53046},"https:\u002F\u002Flinkhouse.pl\u002Fdodatkowe-podlinkowanie-wewnetrzne-nowy-parametr-ofert-artykulow-sponsorowanych-w-linkhouse\u002F",[349],"linkowania",[16,53049,53050],{},[32,53051],{"alt":53052,"src":53053},"Wyszukiwanie hurtowe - pole wyszukiwania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002FWyszukiwanie-hurtowe-pole-wyszukiwania.png",[16,53055,53056,53059,53060,53064],{},[182,53057,28266],{"href":42380,"rel":53058},[349]," do sprawdzenia można wpisać lub wkleić w pole tekstowe, pamiętając o tym aby każda znajdowała się w oddzielnej linii albo załadować plik w formacie .csv lub .txt. Warto podać nazwę wyszukiwania – jest ona widoczna tylko dla użytkownika i służy do utrzymania porządku na ",[182,53061,53063],{"href":43956,"rel":53062},[349],"liście wyszukiwań",", która znajduje się w dolnej części okna. Historycznych wyszukiwań można używać ponownie, można je usuwać oraz pobierać załadowane domeny.",[16,53066,53067,53068,53071,53072,284],{},"Funkcja służy do wykonywania dwóch rodzajów operacji – ",[224,53069,53070],{},"wyszukiwania określonych domen"," bądź ich ",[224,53073,53074],{},"wykluczania",{"title":34,"searchDepth":190,"depth":190,"links":53076},[],"2020-04-22","W Bazie Ofert pojawiła się nowa funkcja – Hurtowe Wyszukiwanie. Pozwala ona jednorazowe sprawdzanie do 30 000 domen (sprawdzając z pliku do 500 000) pod kątem obecności w naszej ofercie i możliw","\u002Fblog\u002Fimages\u002Fhurtowe-wyszukiwanie-sprawdzaj-ktore-portale-z-twojej-listy-sa-w-naszej-ofercie.webp",{},"\u002Fblog\u002Fhurtowe-wyszukiwanie-sprawdzaj-ktore-portale-z-twojej-listy-sa-w-naszej-ofercie",{"title":53018,"description":53078},"blog\u002Fhurtowe-wyszukiwanie-sprawdzaj-ktore-portale-z-twojej-listy-sa-w-naszej-ofercie","XuK0hl0Vze-7uYVvXUwm2ar9_QzrgY2OYoOyJqgUk6g",{"id":53086,"title":53087,"author":377,"body":53088,"category":852,"coverStyle":197,"date":53186,"description":53187,"excerpt":197,"extension":200,"image":53188,"meta":53189,"navigation":203,"path":53190,"readTime":370,"seo":53191,"seoDescription":197,"stem":53192,"__hash__":53193},"blog\u002Fblog\u002Fdodatkowe-podlinkowanie-wewnetrzne-nowy-parametr-ofert-artykulow-sponsorowanych-w-linkhouse.md","Dodatkowe podlinkowanie wewnętrzne — parametr ofert artykułów w Linkhouse",{"type":9,"value":53089,"toc":53182},[53090,53106,53112,53125,53131,53144,53152,53173],[16,53091,53092,53093,53100,53101,53105],{},"Zgodnie z sugestią Macieja Chmurkowskiego z ",[224,53094,53095],{},[182,53096,53099],{"href":53097,"rel":53098},"https:\u002F\u002Fwww.adinspire.com\u002F",[349],"AdInspire"," i w odpowiedzi na głosy o często zbyt słabym ",[182,53102,53104],{"href":2238,"rel":53103},[349],"podlinkowaniu"," wewnętrznym artykułów sponsorowanych, przekładającym się na problemy z indeksacją i przede wszystkim mniejszą moc linków wprowadziliśmy nowy parametr ofert.",[12,53107,53109],{"id":53108},"czym-jest-dodatkowe-podlinkowanie",[224,53110,53111],{},"Czym jest Dodatkowe podlinkowanie?",[16,53113,53114,53115,53118,53119,53124],{},"Dodatkowe podlinkowanie wewnętrzne to linki z kilku – w zależności od tego ile zostało określone w ofercie – artykułów redakcyjnych\u002Fniekomercyjnych z tego samego portalu. Dodawane są na taki sam czas jak ",[182,53116,7953],{"href":5156,"rel":53117},[349],", a ich obecność, podobnie jak linków wychodzących z artykułu sponsorowanego, jest stale sprawdzana przez nasz monitoring linków. Od ",[182,53120,53123],{"href":53121,"rel":53122},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F4-prezentacje-120-uczestnikow-i-ponad-13-000-pln-podsumowanie-pierwszego-seo-barcampu-w-katowicach\u002F",[349],"strony SEO"," ma pozytywny wpływ na indeksację i moc linków wychodzących z artykułu sponsorowanego. Może mieć także przełożenie na większy ruch na publikacji oraz jej bardziej naturalny „wygląd” w strukturze serwisu.",[12,53126,53128],{"id":53127},"jak-znaleźć-oferty-obejmujące-dodatkowe-podlinkowanie",[224,53129,53130],{},"Jak znaleźć oferty obejmujące dodatkowe podlinkowanie?",[16,53132,53133,53134,53139,53140,53143],{},"W Bazie Ofert dodaliśmy filtr ",[949,53135,53136],{},[224,53137,53138],{},"Dodatkowe podlinkowanie",", który znaleźć można w sekcji ",[949,53141,53142],{},"Promocja",". Pozwala błyskawicznie znaleźć oferty z dodatkowym podlinkowaniem określając przy tym ile minimalnie linków wewnętrznych chcemy otrzymać.",[16,53145,53146],{},[182,53147,53150],{"href":53148,"rel":53149},"https:\u002F\u002Fi.imgur.com\u002FQ4bk0Ha.png",[349],[32,53151],{"alt":34,"src":53148},[16,53153,53154,53155,53159,53160,284,53165,53167],{},"Informacja o dodatkowych ",[182,53156,53104],{"href":53157,"rel":53158},"https:\u002F\u002Flinkhouse.pl\u002Fmonitoring-aktywnosci-linkow\u002F",[349]," jest także widoczna w szczegółach oferty w kolumnie ",[949,53161,53162],{},[224,53163,53164],{},"Promocja i Dodatkowe Informacje",[269,53166],{},[182,53168,53171],{"href":53169,"rel":53170},"https:\u002F\u002Fi.imgur.com\u002FiD1Oqse.png",[349],[32,53172],{"alt":34,"src":53169},[16,53174,53175],{},[224,53176,53177,53178,284],{},"Więcej szczegółów na temat tego, ",[182,53179,53181],{"href":2238,"rel":53180},[349],"jak działa dodatkowe podlinkowanie od strony Wydawcy, znajdziesz tutaj",{"title":34,"searchDepth":190,"depth":190,"links":53183},[53184,53185],{"id":53108,"depth":190,"text":53111},{"id":53127,"depth":190,"text":53130},"2020-04-21","Zgodnie z sugestią Macieja Chmurkowskiego z AdInspire i w odpowiedzi na głosy o często zbyt słabym podlinkowaniu wewnętrznym artykułów sponsorowanych, przekładającym się na problemy z indeksacją i prz","\u002Fblog\u002Fimages\u002Fdodatkowe-podlinkowanie-wewnetrzne-nowy-parametr-ofert-artykulow-sponsorowanych-w-linkhouse.webp",{},"\u002Fblog\u002Fdodatkowe-podlinkowanie-wewnetrzne-nowy-parametr-ofert-artykulow-sponsorowanych-w-linkhouse",{"title":53087,"description":53187},"blog\u002Fdodatkowe-podlinkowanie-wewnetrzne-nowy-parametr-ofert-artykulow-sponsorowanych-w-linkhouse","HhgyUl7Mzu2--4P8Mif667oMf12k4MyCyHmfaACLBqg",{"id":53195,"title":53196,"author":377,"body":53197,"category":196,"coverStyle":197,"date":53481,"description":53482,"excerpt":197,"extension":200,"image":53483,"meta":53484,"navigation":203,"path":53485,"readTime":5370,"seo":53486,"seoDescription":197,"stem":53487,"__hash__":53488},"blog\u002Fblog\u002Fjak-napisac-artykul-ekspercki.md","Jak napisać artykuł ekspercki?",{"type":9,"value":53198,"toc":53473},[53199,53210,53216,53244,53248,53262,53265,53287,53294,53298,53304,53314,53317,53320,53326,53331,53335,53342,53349,53360,53367,53371,53377,53387,53398,53404,53410,53414,53417,53426,53432,53438,53444,53447,53452,53458,53464,53470],[16,53200,53201,53202,53206,53207,284],{},"Wartościowe treści, które spełniają potrzeby czytelnika, dostarczają firmie wielu ",[182,53203,53205],{"href":41624,"rel":53204},[349],"biznesowych korzyści",". Jednym z rodzajów treści, na które warto wygospodarować przestrzeń w strategii content marketingowej, są ",[224,53208,53209],{},"artykuły eksperckie",[16,53211,53212,53215],{},[224,53213,53214],{},"Jak napisać artykuł ekspercki"," i o czym warto wiedzieć, decydując się na ten format? W kolejnych akapitach znajdziesz odpowiedzi na te pytania, a poza tym dowiesz się:",[51,53217,53218,53224,53230,53235,53241],{},[54,53219,53220,53221,673],{},"Co to jest ",[224,53222,53223],{},"artykuł ekspercki",[54,53225,53226,53227,53229],{},"Co musi zawierać ",[224,53228,53223],{}," i kto może go napisać?",[54,53231,53232,53233,673],{},"Jakie korzyści dają ",[224,53234,53209],{},[54,53236,53237,53240],{},[224,53238,53239],{},"Jak pisać artykuł ekspercki"," — dobre praktyki",[54,53242,53243],{},"Jak nie pisać artykułu eksperckiego — najczęstsze błędy",[12,53245,53247],{"id":53246},"czym-właściwie-jest-artykuł-ekspercki","Czym właściwie jest artykuł ekspercki?",[16,53249,53250,53256,53257,53261],{},[182,53251,53253],{"href":5156,"rel":53252},[349],[224,53254,53255],{},"Artykuł ekspercki"," jest jednym z formatów tekstów content marketingowych. Jego rolą jest budowanie wizerunku poprzez przekazywanie rzetelnej wiedzy na poziomie eksperckim. Powinien bardziej skupiać się opisywanym temacie, niż np. artykuł sponsorowany, ",[182,53258,53260],{"href":5156,"rel":53259},[349],"o którego tworzeniu więcej przeczytasz tutaj",", i poruszać go w bardziej pogłębiony sposób.",[16,53263,53264],{},"Kwestie reklamowe, jak wplatanie w treść informacji o konkretnym produkcie, powinny być jedynie subtelnym i uzasadnionym dodatkiem. Oto przykłady:",[51,53266,53267,53280],{},[54,53268,53269,53270,53275,53276,53279],{},"Dostawca narzędzia do ",[182,53271,53274],{"href":53272,"rel":53273},"https:\u002F\u002Flinkhouse.pl\u002Fmonitoring-stron\u002F",[349],"monitoringu sieci"," — artykuł pt. ",[949,53277,53278],{},"Jak Polacy korzystają z forów internetowych i co nam daje ta wiedza?"," napisany w oparciu o dane zebrane własnym narzędziem.",[54,53281,53282,53283,53286],{},"Firma budowlana — artykuł pt. ",[949,53284,53285],{},"Innowacyjne rozwiązania, które zmienią wysokościowe budownictwo mieszkaniowe"," z przykładem innowacyjnego rozwiązania zastosowanego przez firmę w formie krótkiego case study.",[16,53288,53289,53290,53293],{},"Pisząc ",[224,53291,53292],{},"artykuły eksperckie,"," trzeba pamiętać o zróżnicowanym poziomie wiedzy odbiorców. Warto dopasować poziom trudności artykułu do medium, w którym będzie on opublikowany. Przykładowo, jeśli piszesz do serwisu dla profesjonalistów, możesz pozwolić sobie na większy poziom szczegółowości. A jeśli publikujesz na blogu swojej firmy, część artykułów możesz pisać z myślą o początkujących, a część dla osób chcących pogłębić wiedzę.",[12,53295,53297],{"id":53296},"co-musi-zawierać-artykuł-ekspercki","Co musi zawierać artykuł ekspercki?",[16,53299,53300,53301,53303],{},"Tak samo, jak każdy inny format treści, ",[224,53302,53223],{}," również dotyczą pewne zasady co do budowy i zawartości.",[16,53305,53306,53307,53310,53311],{},"Przede wszystkim, należy zastanowić się nad tytułem oraz leadem, czyli wstępem. W tytule nie ma miejsca na clickbait — trzeba rzeczowo zakomunikować, czego odbiorca ma szansę dowiedzieć się z tekstu. Dlatego zamiast ",[949,53308,53309],{},"Zobacz, co ekspert marketingu myśli o TikToku!"," lepiej sprawdzi się ",[949,53312,53313],{},"Anna Nowak z agencji Jakiejś o potencjale TikToka w marketingu.",[16,53315,53316],{},"Również lead musi być przemyślany — powinien być rozwinięciem tytułu i zapowiadać, czego czytelnik dowie się w czasie lektury.",[16,53318,53319],{},"Kolejna sprawa to właściwe formatowanie. Jeśli artykuł nie jest pisany przez eksperta, tylko zawiera jego wypowiedzi, te powinny być wyraźnie oznaczone jako cytaty. Nie można zapominać także o standardowych praktykach jak stosowanie nagłówków, pogrubień, akapitów itd.",[16,53321,53322,53323,53325],{},"W ogólnym ujęciu, ",[224,53324,53223],{}," musi zawierać wiedzę i dawać wartość. Czytelnicy mają wysokie wymagania wobec tego typu treści, dlatego należy dołożyć wszelkich starań, by je spełnić. Tu nie ma miejsca na ogólniki czy przepisywanie definicji z innych źródeł. Je łatwo znaleźć w sieci, a artykuł ekspercki musi oferować coś więcej, niż podstawowe informacje.",[16,53327,53328,53330],{},[224,53329,53255],{}," musi też zawierać wypowiedzi eksperta… Prawda? W ten sposób płynnie przechodzimy do kolejnego zagadnienia, którym jest pytanie:",[12,53332,53334],{"id":53333},"kto-może-napisać-artykuł-ekspercki","Kto może napisać artykuł ekspercki?",[16,53336,53337,53339,53340,673],{},[224,53338,53255],{}," może, ale nie musi być pisany przez eksperta. Zaskakujące? W pierwszym odruchu może, jednak gdy poznasz dostępne opcje, wszystko stanie się jasne. Kto w takim razie może pisać ",[224,53341,53209],{},[16,53343,53344,53345,53348],{},"Po pierwsze, ekspert lub eksperci. ",[224,53346,53347],{},"Wypowiedź autorytetu w domyśle jest wiarygodna, a odbiorca podchodzi do niej z zaufaniem."," Ekspert może przedstawić inny punkt widzenia niż ten najczęściej spotykany, przekazać większą wiedzę, podzielić się bogatym doświadczeniem. Jednak specjalista w swojej dziedzinie nie zawsze będzie specjalistą od języka. Jeśli zdecydujesz się pozostawić ekspertowi stworzenie artykułu od początku do końca, niezbędne będzie przekazanie gotowego tekstu do korekty i redakcji. Możliwe, że będzie wymagał zabiegów, które ułatwią czytelnikowi przyswojenie zawartej w nim wiedzy.",[16,53350,53351,53352,10027,53356,53359],{},"Po drugie, może to być ",[182,53353,53355],{"href":44444,"rel":53354},[349],"copywriter",[224,53357,53358],{},"Dobry copywriter potrafi zrobić solidny research, który umożliwia napisanie wysokiej jakości tekstu."," Dysponuje także znajomością narzędzi copywriterskich oraz zasad języka polskiego, co pozwala stworzyć artykuł nie tylko merytoryczny, ale i przyjazny dla czytelnika. Niestety, znalezienie dobrego copywritera bywa trudne i czasochłonne.",[16,53361,53362,53363,53366],{},"Po trzecie, można połączyć siły i oddać pracę nad artykułem w ręce duetu eksperta i copywritera. ",[224,53364,53365],{},"Ekspert może przygotować wyjściowy tekst, który copywriter dostosuje do celu marketingowego."," Innym rozwiązaniem jest napisanie przez copywritera tekstu i oddanie go do konsultacji ekspertowi, a także ewentualne osadzenie w artykule cytatów wypowiedzi eksperta. Ten sposób zajmie najwięcej czasu, ale zapewni najwyższą jakość merytoryczną i techniczną.",[12,53368,53370],{"id":53369},"jakie-korzyści-dają-artykuły-eksperckie","Jakie korzyści dają artykuły eksperckie?",[16,53372,53373,53376],{},[224,53374,53375],{},"Artykuł ekspercki pomaga budować pożądany wizerunek firmy."," Dla wielu odbiorców jest bardziej wiarygodny od artykułu sponsorowanego. Przekazuje także bardziej specjalistyczną wiedzę, często podpisaną imieniem i nazwiskiem znanego autorytetu. Firma, która czerpie z wiedzy eksperta lub ma go na pokładzie, jawi się jako bardziej profesjonalna.",[16,53378,53379,53382,53383,53386],{},[224,53380,53381],{},"Artykuły eksperckie pomagają także w pozycjonowaniu."," Nic nie stoi na przeszkodzie, aby w artykule eksperckim umieścić w naturalny sposób kilka fraz kluczowych. Jednak jego główną wartością w kontekście SEO są ",[224,53384,53385],{},"linki",". Wartościowy artykuł z dużym prawdopodobieństwem będzie polecany na formach i blogach, może zostać podlinkowany na stronach wypowiadających się w nich ekspertów. Jeśli publikujesz go w cudzym serwisie, możesz z kolei liczyć na podlinkowanie w nim strony Twojej firmy.",[16,53388,53389,53390,53393,53394,284],{},"Więcej o tym, jak ważne jest ",[182,53391,5022],{"href":5206,"rel":53392},[349],", dowiesz się od naszych ekspertów. Jesteśmy specjalistami w dziedzinie link buildingu, dlatego chętnie też odpowiemy na Twoje pytania i stworzymy właściwą strategię, która pomoże zdobyć najwyższe pozycje w Google. ",[182,53395,53397],{"href":51814,"rel":53396},[349],"Kliknij, zobacz i skontaktuj się z nami",[16,53399,53400,53403],{},[224,53401,53402],{},"Wartościowe treści zwiększają ruch i czas spędzany na stronie."," A im więcej osób poświęci więcej czasu na przeglądanie Twojej witryny, tym większe szanse na zmianę ich ze zwykłych odwiedzających w klientów. Większa liczba unikalnych użytkowników to też większe możliwości remarketingu.",[16,53405,53406,53409],{},[224,53407,53408],{},"Artykuły eksperckie"," pomagają także w zbieraniu leadów. Wystarczy zapytać czytelnika, czy chce dostawać informacje o pojawieniu się na blogu podobnych treści lub czy potrzebuje konsultacji na temat, o którym czyta. I podsunąć mu formularz.",[12,53411,53413],{"id":53412},"jak-pisać-artykuł-ekspercki-dobre-praktyki","Jak pisać artykuł ekspercki — dobre praktyki",[16,53415,53416],{},"Jak przekazywać treści, by usatysfakcjonować czytelników i jednocześnie osiągnąć cele biznesowe?",[16,53418,53419,53422,53423,53425],{},[224,53420,53421],{},"Prosto."," Sztuką jest wyłożyć trudny temat w prosty sposób. Pisząc ",[224,53424,53209],{},", należy stosować profesjonalny język, ale unikać skomplikowanych sformułowań, nadmiernie specjalistycznego słownictwa i zdań wielokrotnie złożonych. Poziom trudności trzeba oczywiście dostosować do odbiorcy — osoby, które orientują się w temacie, zrozumieją więcej, niż początkujący.",[16,53427,53428,53431],{},[224,53429,53430],{},"Obiektywnie?"," Nie do końca. Skoro prosisz eksperta o wypowiedź, nie zależy Ci na cytowaniu liczb z raportów — to może zrobić copywriter. Owszem, odwołania do badań i poleganie na wiedzy naukowej są ważne, jednak nie mniej, niż zdanie i doświadczenie specjalisty.",[16,53433,53434,53437],{},[224,53435,53436],{},"Graficznie."," Wspomaganie się grafami czy wykresami upraszcza zrozumienie i zapamiętanie przekazu.",[16,53439,53440,53443],{},[224,53441,53442],{},"Podkreślając autorytet."," Jeśli już prosisz o wypowiedź znanego i szanowanego specjalistę, pochwal się tym. Poza obligatoryjnym wskazaniem autora wypowiedzi na końcu tekstu możesz użyć jego nazwiska w tytule oraz później, w procesie dystrybucji treści.",[12,53445,53243],{"id":53446},"jak-nie-pisać-artykułu-eksperckiego-najczęstsze-błędy",[16,53448,53449,53450,673],{},"Błędy są potrzebne, aby się na nich uczyć, ale lepiej uczyć się na cudzych niż na własnych. Czego trzeba się wystrzegać, pisząc ",[224,53451,53223],{},[16,53453,53454,53457],{},[224,53455,53456],{},"Klątwa wiedzy i żargon."," Klątwa wiedzy to przeświadczenie, że odbiorca wie prawie tyle samo, co my. Zwłaszcza w tekstach skierowanych do początkujących należy starać się wyjaśniać podstawy lub sygnalizować potrzebę poznania ich na własną rękę. Z kolei żargon to specjalistyczne słownictwo, które również nie każdy musi znać. Używając trudnego, branżowego sformułowania, warto przy pierwszym użyciu wyjaśnić jego znaczenie.",[16,53459,53460,53463],{},[224,53461,53462],{},"Zbyt wysoki poziom trudności."," Pamiętaj, że artykuł ekspercki to nie artykuł naukowy. Ma być profesjonalny, jednak nie powinien poruszać zbyt trudnych zagadnień, używać niezrozumiałych pojęć i specjalistycznego języka. Czytelnik ma przez niego przepłynąć, nie przebrnąć.",[16,53465,53466,53469],{},[224,53467,53468],{},"Błędy merytoryczne."," Niedopuszczalne w artykule specjalistycznym, dlatego, jeśli zajmujesz się pisaniem takich treści, przyswój zasadę: Jesteś pewny? Sprawdź dwa razy!",[16,53471,53472],{},"Choć stworzenie dobrego artykułu eksperckiego nie jest proste, jest bezdyskusyjnie opłacalne. Długofalowe działania we współpracy z ekspertami zapewnią Ci spontaniczny marketing szeptany wśród czytelników, którzy sami będą linkować i polecać treści tworzone przez Twoją firmę. A myśląc o Twoim biznesie jako o prowadzonym przez ludzi z wiedzą i doświadczeniem, w wielu przypadkach wrócą także po produkty i usługi.",{"title":34,"searchDepth":190,"depth":190,"links":53474},[53475,53476,53477,53478,53479,53480],{"id":53246,"depth":190,"text":53247},{"id":53296,"depth":190,"text":53297},{"id":53333,"depth":190,"text":53334},{"id":53369,"depth":190,"text":53370},{"id":53412,"depth":190,"text":53413},{"id":53446,"depth":190,"text":53243},"2020-04-20","Wartościowe treści, które spełniają potrzeby czytelnika, dostarczają firmie wielu biznesowych korzyści. Jednym z rodzajów treści, na które warto wygospodarować przestrzeń w strategii content marketing","\u002Fblog\u002Fimages\u002Fjak-napisac-artykul-ekspercki.webp",{},"\u002Fblog\u002Fjak-napisac-artykul-ekspercki",{"title":53196,"description":53482},"blog\u002Fjak-napisac-artykul-ekspercki","WD8Yp7zDgxJQ0Q1KaND83iBLbfBpQm6qd0SMat3_tOg",{"id":53490,"title":53491,"author":377,"body":53492,"category":28901,"coverStyle":197,"date":53481,"description":53870,"excerpt":197,"extension":200,"image":53871,"meta":53872,"navigation":203,"path":53873,"readTime":6251,"seo":53874,"seoDescription":197,"stem":53875,"__hash__":53876},"blog\u002Fblog\u002Ftrendy-ux-w-e-commerce-na-2020.md","Trendy UX w e-commerce na 2020",{"type":9,"value":53493,"toc":53863},[53494,53497,53500,53503,53530,53533,53536,53540,53557,53560,53563,53589,53594,53597,53601,53604,53611,53614,53617,53622,53625,53628,53633,53636,53643,53648,53657,53662,53665,53670,53673,53698,53701,53705,53708,53720,53723,53731,53734,53739,53750,53755,53758,53763,53771,53774,53779,53783,53786,53797,53800,53805,53808,53811,53816,53819,53822,53827,53830,53834,53837],[16,53495,53496],{},"Czy wiesz, że poprawa doświadczenia użytkownika może zwiększyć konwersję nawet o 400%? ",[16,53498,53499],{},"W wypadku biznesu e-commerce, może to stanowić o być albo nie być Twojego biznesu. Sam ruch w witrynie niczego nie gwarantuje. Ci, którzy odwiedzają Twoją stronę, nie staną się klientami sami z siebie – potrzebują trochę pomocy. ",[16,53501,53502],{},"Nie musisz wierzyć nam na słowo. Te statystyki mówią same za siebie:",[51,53504,53505,53516,53523],{},[54,53506,53507,53508,53511,53512,53515],{},"Aż ",[224,53509,53510],{},"88% klientów e-commerce"," twierdzi, że nie wróciłoby na stronę internetową nieprzyjazną dla użytkownika. Co więcej, zaledwie ",[224,53513,53514],{},"1% użytkowników"," uważa serwisy e-commerce za w pełni satysfakcjonujące. Dobrze o tym pamiętać.",[54,53517,53518,53519,53522],{},"Średni wskaźnik porzuceń koszyków wynosi około ",[224,53520,53521],{},"76%",". Innymi słowy, na 100 użytkowników, którzy dodali produkty do koszyka, tylko 24 dokona zakupu. W większości przypadków tracisz trzy czwarte potencjalnych przychodów. ",[54,53524,53525,53526,53529],{},"Podobna część, bo ",[224,53527,53528],{},"74% użytkowników"," chętniej wraca do witryny zoptymalizowanej pod kątem urządzeń mobilnych. Zajmiemy się tym tematem w dalszej części artykułu.",[16,53531,53532],{},"Aby Ci pomóc, przygotowaliśmy listę najgorętszych trendów UX w e-commerce.",[16,53534,53535],{},"Chcesz dowiedzieć się więcej? Czytaj dalej, aby zobaczyć, jak możesz ulepszyć swój biznes e-commerce!",[12,53537,53539],{"id":53538},"mobile-first","Mobile-first ",[16,53541,53542,53543,53550,53551,53556],{},"Zacznijmy od przełomowego ogłoszenia dla specjalistów SEO i UX. Od września 2020 r. wszystkie witryny zostaną przeniesione na ",[182,53544,53547],{"href":53545,"rel":53546},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fmobile-sites\u002Fmobile-first-indexing",[349],[224,53548,53549],{},"mobile-first indexing",". Warto wiedzieć, że ",[182,53552,53555],{"href":53553,"rel":53554},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-to-switch-completely-over-to-mobile-first-indexing-by-september-2020-330174",[349],"70% z nich"," już zostało przełączonych na ten model. Nawet jeśli Twoja witryna jest w pozostałych 30%, zmiana to tylko kwestia czasu. ",[16,53558,53559],{},"Jest to wyraźny znak, że Google traktuje użyteczność urządzeń mobilnych jako kluczowy czynnik rankingowy. To także doskonały dowód na to, że optymalizacja stron pod wyszukiwarki i dbanie o wrażenia użytkowników idą w parze. ",[16,53561,53562],{},"Co to oznacza dla Twojego biznesu e-commerce w zakresie UX? Oto odpowiedzi:",[51,53564,53565,53571,53577,53583],{},[54,53566,53567,53570],{},[224,53568,53569],{},"Zapewnij spójność działania"," – Upewnij się, że mobilna wersja sklepu e-commerce jest zgodna z wersją na komputery. Wielu użytkowników najpierw wyszukuje przedmioty na urządzeniach mobilnych, a następnie siada przed komputerem, aby dokończyć zakup. To świetna okazja do budowania zaufania i wzmocnienia wizerunku marki. ",[54,53572,53573,53576],{},[224,53574,53575],{},"Dbaj o odpowiedni rozmiar czcionki"," – Standardy dla urządzeń mobilnych różnią się od tych dla komputerów stacjonarnych. W praktyce sprawdza się zasada minimum 16 pikseli dla aplikacji mobilnych i stron internetowych. Ważne jest również, aby strona była dostępna dla wszystkich, w tym także osób ze słabszym wzrokiem. ",[54,53578,53579,53582],{},[224,53580,53581],{},"Skoncentruj się na szybkości strony"," – Ludzie używają urządzeń mobilnych gdy są w ruchu, co oznacza, że ​​połączenie nie zawsze jest idealne. Właśnie dlatego optymalizacja strony pod kątem szybkości jest absolutną koniecznością. Czy wiesz, że tak małe opóźnienie jak 0,1 sekundy może zmniejszyć współczynnik konwersji o 7%? W tym przypadku nawet niewielka poprawa może wiele zmienić. ",[54,53584,53585,53588],{},[224,53586,53587],{},"Trzymaj się intuicyjnej nawigacji"," – Czy znasz prawo Jakoba? Zasada jest dość prosta: nie wymyślaj koła na nowo. Prawo Jakoba mówi, że jeśli Twoja witryna działa jak inne witryny, użytkownicy będą wiedzieli jak z niej korzystać. Przewidują, że niektóre funkcje będą znajdować się w określonych miejscach. Weźmy hamburger menu jako przykład:",[16,53590,53591],{},[32,53592],{"alt":34,"src":53593},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F01-1-576x1024.png",[16,53595,53596],{},"Takie oznaczenia są powszechnie używane w innych sklepach e-commerce. Gdy użytkownik odwiedzi witrynę Ucon Acrobatics, będzie wiedział dokładnie, co powinien zrobić.",[12,53598,53600],{"id":53599},"rozszerzona-rzeczywistość","Rozszerzona rzeczywistość",[16,53602,53603],{},"Jak sądzisz, co jest jedną z największych przeszkód w branży e-commerce? Dokładnie: nie możesz wypróbować przedmiotów przed ich zakupem. ",[16,53605,53606,53607],{},"Na szczęście z pomocą przychodzi AR, czyli rozszerzona rzeczywistość – istnieje wiele przykładów, które to potwierdzają. Zacznijmy od branży modowej. Marzy Ci się wirtualna garderoba? GAP już taką stworzył: ",[182,53608,53609],{"href":53609,"rel":53610},"https:\u002F\u002Fvimeo.com\u002F198481246",[349],[16,53612,53613],{},"To rozwiązanie pozwala Ci modyfikować wiele czynników. Na przykład możesz zmienić typ ciała modela, aby dopasować go do własnego. Następnie możesz zobaczyć, jak będzie wyglądać ubranie pod różnymi kątami, a jeśli Ci się spodoba, możesz je kupić bezpośrednio z aplikacji. Bardzo przydatne, prawda? ",[16,53615,53616],{},"Te same zasady dotyczą butów. Szukasz idealnej pary tenisówek? Nie musisz nawet wychodzić z domu. Pobierz aplikację Wanna Kicks:",[16,53618,53619],{},[32,53620],{"alt":34,"src":53621},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F02-1-300x154.png",[16,53623,53624],{},"Tak, możesz przymierzać buty za pomocą aparatu! Możesz zobaczyć, jak na Tobie leżą, a gdy znajdziesz idealne – kupić je za pomocą kilku kliknięć. To takie proste. ",[16,53626,53627],{},"Sektor kosmetyczny odniósł również duży sukces w adaptacji rozszerzonej rzeczywistości. Jednym z najbardziej znanych przykładów jest Sephora i jej Wirtualny Wizażysta:",[16,53629,53630],{},[32,53631],{"alt":34,"src":53632},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F03-1-300x136.png",[16,53634,53635],{},"Możesz wypróbować różne cienie do powiek, pomadki i inne kosmetyki na domyślnej modelce lub przesłać własne zdjęcie i przetestować wszystko na sobie. Nie musisz odwiedzać sklepu stacjonarnego! ",[16,53637,53638,53639,53642],{},"Podobne rozwiązania są stosowane także przez inne marki kosmetyczne, np. ",[224,53640,53641],{},"Avon",". W tym przypadku filtr AR jest częścią chatbota na Messengerze:",[16,53644,53645],{},[32,53646],{"alt":34,"src":53647},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F04-1-300x246.png",[16,53649,53650,53651,53656],{},"Przejście tych rozwiązań do mainstreamu jest faktem. Nawet najpopularniejsze platformy e-commerce, takie jak ",[182,53652,53655],{"href":53653,"rel":53654},"https:\u002F\u002Fwww.shopify.com\u002Far",[349],"Shopify",", oferują funkcje rozszerzonej rzeczywistości w ramach swoich usług: ",[16,53658,53659],{},[32,53660],{"alt":34,"src":53661},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F05-1-300x138.png",[16,53663,53664],{},"Ta konkretna opcja pozwala klientom umieścić modele 3D przedmiotów w ich otoczeniu. Powiedzmy, że chcesz kupić wazon. Dzięki Shopify AR możesz zobaczyć, który najlepiej wpasuje się na Twoją półkę:",[16,53666,53667],{},[32,53668],{"alt":34,"src":53669},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F06-1-300x238.png",[16,53671,53672],{},"Funkcja wygląda świetnie, ale czy klienci tak naprawdę z niej korzystają? Czy AR może działać jako zamiennik zakupów stacjonarnych? Rzućmy okiem na statystyki dotyczące rzeczywistości rozszerzonej w e-commerce i zobaczmy jak to wygląda:",[51,53674,53675,53682,53688],{},[54,53676,53677,53678,53681],{},"77% wszystkich klientów ",[224,53679,53680],{},"woli używać AR"," do podglądu różnych odmian, takich jak wersje kolorystyczne. ",[54,53683,53684,53685,1475],{},"61% klientów woli robić zakupy w sklepach z ",[224,53686,53687],{},"funkcjami rozszerzonej rzeczywistości",[54,53689,53690,53691,947,53694,53697],{},"45% klientów twierdziło, że ",[224,53692,53693],{},"sztuczna inteligencja pomogła",[224,53695,53696],{},"im zaoszczędzić czas"," podczas zakupów online.",[16,53699,53700],{},"Liczby wyglądają obiecująco, prawda? Jeśli sprzedajesz produkty materialne, podgląd AR może być Twoim trendem UX do wprowadzenia w 2020 roku.",[12,53702,53704],{"id":53703},"mikrospołeczności","Mikrospołeczności ",[16,53706,53707],{},"Bez względu na to, jak szybko zmienia się technologia, poczta pantoflowa pozostaje jednym z najpotężniejszych kanałów marketingowych przydatnych w zarządzaniu marką online. Dobry UX odpowiada na ludzkie potrzeby, a jedną z naszych podstawowych potrzeb jest bycie częścią społeczności. Oto w jaki sposób możesz wykorzystać moc mikrospołeczności w swojej branży e-commerce:",[51,53709,53710],{},[54,53711,53712,53715,53716,53719],{},[224,53713,53714],{},"Treści generowane przez użytkowników"," – Twoi potencjalni klienci są o wiele bardziej skłonni dokonać zakupu, kiedy mogą się identyfikować z influencerem. Istnieją statystyki które mogą to udowodnić. Według Stackli konsumenci uważają, że treści generowane przez użytkowników są ",[224,53717,53718],{},"dziesięciokrotnie bardziej skuteczne"," niż zwykłe kampanie influencer marketingowe. Jest to szczególnie ważne, gdy Twoja działalność e-commerce koncentruje się na millenialsach, gdyż tworzą oni 70% wszystkich treści generowanych przez użytkowników. ",[16,53721,53722],{},"Możesz zacząć od stworzenia dedykowanego hashtagu. Zainspiruj się gigantami mody. Tak robią to Topshop i Zalando:",[16,53724,53725,947,53728],{},[32,53726],{"alt":34,"src":53727},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F07-1-300x91.png",[32,53729],{"alt":34,"src":53730},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F08-1-300x116.png",[16,53732,53733],{},"Ta strategia działa jak marzenie. Na przykład pod hasztagiem #topshop znajdziesz ponad 400 tys. postów opublikowanych od marca 2020 r. Klienci chętnie dzielą się swoimi dziełami i wykazują kreatywność. Ponadto tworzy to poczucie przynależności – czują się częścią większej społeczności:",[16,53735,53736],{},[32,53737],{"alt":34,"src":53738},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F09-1-300x203.png",[16,53740,53741,53742,53745,53746,53749],{},"Możesz nawet pójść o krok dalej i organizować konkursy dla swoich klientów, tak jak ",[224,53743,53744],{},"Daniel Wellington",". Ta odnosząca sukces marka zegarków wybiera najbardziej niezwykłe zdjęcia stworzone przez użytkowników i publikuje je na profilu marki na Instagramie. Klient czuje się rozpoznany, a zdjęcie stanowi ",[949,53747,53748],{},"social proof",", dowód społecznej słuszności. W ten sposób obie strony zyskują.",[16,53751,53752],{},[32,53753],{"alt":34,"src":53754},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F10-1-186x300.png",[16,53756,53757],{},"Ostatni, ale nie mniej ważny przykład – możesz z powodzeniem korzystać na swojej stronie e-commerce z treści zamieszczanych na Instagramie. Spójrz na ten przykład z Jennifer Taylor Home. Klienci zamieszczają zdjęcia swoich sypialni, a firma korzysta z tych zasobów, aby pokazać, jak ich łóżka wyglądają w prawdziwych mieszkaniach:",[16,53759,53760],{},[32,53761],{"alt":34,"src":53762},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F11-1-300x131.png",[51,53764,53765],{},[54,53766,53767,53770],{},[224,53768,53769],{},"Grupy na Facebooku"," – ta strategia działa szczególnie dobrze w przypadku małych biznesów. Gdy klient nie jest pewien zakupu, chętnie by porozmawiał z kimś, kto wcześniej kupił ten sam przedmiot. I właśnie w tej sytuacji przydają się grupy na Facebooku.",[16,53772,53773],{},"Mała polska marka odzieżowa, Karolina Garczyńska, daje świetny przykład. Klienci korzystają z grupy, aby rozwiać wątpliwości i dzielić się zdjęciami z zakupów.",[16,53775,53776],{},[32,53777],{"alt":34,"src":53778},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F12-2-300x133.png",[12,53780,53782],{"id":53781},"chatbots","Chatbots ",[16,53784,53785],{},"C_onversational commerce_ to osobna nazwa praktyk e-commerce opartych na dialogu. Chatboty są jednym z głównych narzędzi pomagających wdrożyć tę strategię. Dzieje się tak nie bez powodu: ",[51,53787,53788,53791,53794],{},[54,53789,53790],{},"Chatboty mogą obniżyć koszty operacyjne nawet o 30%. ",[54,53792,53793],{},"Firmy korzystające z chatbotów pomagających z porzuconymi koszykami zwiększają swoje przychody nawet o 25%. ",[54,53795,53796],{},"Chatboty odpowiadają poprawnie na nawet 80% rutynowych pytań. ",[16,53798,53799],{},"Jednym z klasycznych przykładów jest chatbot LEGO:",[16,53801,53802],{},[32,53803],{"alt":34,"src":53804},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F13-2-170x300.png",[16,53806,53807],{},"Uruchomiony w sezonie świątecznych zakupów w 2017 r. chatbot LEGO o nazwie Ralph to osobisty asystent, który pomaga wybrać idealną zabawkę. ",[16,53809,53810],{},"Kolejny interesujący przypadek użycia chatbota pochodzi ze sklepu Uniquely Accessorized, który sprzedaje personalizowane paski Apple Watch. Gdy odwiedzasz ich witrynę, chatbot na Messengerze jest gotowy Ci pomóc:",[16,53812,53813],{},[32,53814],{"alt":34,"src":53815},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F14-1-300x157.png",[16,53817,53818],{},"Tutaj UX strony skupia się na rozmowie z użytkownikiem, zmieniając charakter interakcji.",[16,53820,53821],{},"Co więcej, chatbot na Messengerze oferuje różne opcje do wyboru:",[16,53823,53824],{},[32,53825],{"alt":34,"src":53826},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F15-2-239x300.png",[16,53828,53829],{},"Chatbot działa zarówno jako osobisty asystent podczas zakupów, ale także jako pracownik obsługi klienta. Do tego działa przez całą dobę! Chatboty to skuteczny i niedrogi sposób na wdrożenie całodobowej obsługi klienta dla Twojej firmy e-commerce.",[12,53831,53833],{"id":53832},"najważniejsze-wnioski-ux-dla-twojego-e-commerce-w-2020","Najważniejsze wnioski UX dla Twojego e-commerce w 2020 ",[16,53835,53836],{},"Jak widać, wachlarz trendów UX e-commerce jest bardzo szeroki. Oto najważniejsze tendencje opisane w kilku zdaniach:",[51,53838,53839,53845,53851,53857],{},[54,53840,53841,53844],{},[224,53842,53843],{},"Skup się przede wszystkim na urządzeniach mobilnych"," – Twoi klienci są w ruchu i musisz za nimi nadążać. ",[54,53846,53847,53850],{},[224,53848,53849],{},"Wykorzystaj rozszerzoną rzeczywistość"," – Spraw, aby Twoja oferta była ciekawsza i dostępna dla klientów bez wychodzenia z domu. ",[54,53852,53853,53856],{},[224,53854,53855],{},"Twórz mikrospołeczności"," – Zapewnij swoim odbiorcom lepsze doświadczenia i poczucie wspólnoty.",[54,53858,53859,53862],{},[224,53860,53861],{},"Zacznij rozmowy przez chatboty"," – Zmniejsz koszty i zwiększ produktywność.",{"title":34,"searchDepth":190,"depth":190,"links":53864},[53865,53866,53867,53868,53869],{"id":53538,"depth":190,"text":53539},{"id":53599,"depth":190,"text":53600},{"id":53703,"depth":190,"text":53704},{"id":53781,"depth":190,"text":53782},{"id":53832,"depth":190,"text":53833},"Czy wiesz, że poprawa doświadczenia użytkownika może zwiększyć konwersję nawet o 400%?  W wypadku biznesu e-commerce, może to stanowić o być albo nie być Twojego biznesu. Sam ruch w witrynie niczego n","\u002Fblog\u002Fimages\u002Ftrendy-ux-w-e-commerce-na-2020.webp",{},"\u002Fblog\u002Ftrendy-ux-w-e-commerce-na-2020",{"title":53491,"description":53870},"blog\u002Ftrendy-ux-w-e-commerce-na-2020","FKjgmmX5mTxb1rEJmpCEqqO12qP8TAXzR71gWpodAGg",{"id":53878,"title":53879,"author":377,"body":53880,"category":11202,"coverStyle":197,"date":54249,"description":54250,"excerpt":197,"extension":200,"image":54251,"meta":54252,"navigation":203,"path":54253,"readTime":205,"seo":54254,"seoDescription":197,"stem":54255,"__hash__":54256},"blog\u002Fblog\u002Fsklep-na-facebooku-aktualna-instrukcja.md","Jak założyć sklep na Facebooku? Aktualna instrukcja krok po kroku",{"type":9,"value":53881,"toc":54240},[53882,53893,53904,53908,53918,53929,53936,53942,53946,53954,53960,53966,53973,53980,53987,53991,53994,53999,54008,54013,54018,54031,54036,54039,54044,54047,54052,54055,54062,54067,54071,54079,54083,54090,54095,54098,54103,54106,54111,54114,54119,54125,54130,54139,54144,54147,54152,54155,54160,54163,54168,54172,54182,54187,54190,54195,54198,54203,54209,54214,54217,54222,54232],[16,53883,53884,53885,53888,53889,53892],{},"Czy warto zainteresować się opcją prowadzenia sklepu w ",[182,53886,10885],{"href":41642,"rel":53887},[349],"? Facebook czy Instagram oferują funkcje sklepu, jednak nie są to sklepy per se — żaden z serwisów nie daje nam platformy sprzedażowej. ",[224,53890,53891],{},"Sklep na Facebooku"," czy Instagramie pozwala jednak w atrakcyjny sposób prezentować produkty i umożliwia szybkie przekierowanie użytkownika pod wskazany adres — w domyśle adres sklepu internetowego.",[16,53894,53895,53896,53903],{},"Sklepy w kanałach social media to doskonałe uzupełnienie działań e-commerce, dlatego gra jest warta świeczki! Dobrze wykorzystana szansa może przynieść spektakularny wzrost sprzedaży. Zastanawiasz się, ",[224,53897,53898,53899],{},"jak założyć ",[182,53900,53902],{"href":41624,"rel":53901},[349],"sklep na Facebooku","? Jak najlepiej wykorzystać ich potencjał? O tym wszystkim przeczytasz w kolejnych akapitach!",[12,53905,53907],{"id":53906},"sklep-na-facebooku-po-co-to-komu","Sklep na Facebooku — po co to komu?",[16,53909,53910,53913,53914,53917],{},[224,53911,53912],{},"Sklep na Instagramie lub Facebooku"," to posunięcie zgodne z zasadą ",[949,53915,53916],{},"bądź tam, gdzie Twoi klienci",". Z Facebooka korzysta ok. 18 milionów Polaków. Możesz być pewien, że znajdziesz wśród nich wielu potencjalnych nabywców.",[16,53919,53920,53921,53924,53925,53928],{},"Raport Izby Gospodarki Elektronicznej ",[949,53922,53923],{},"Lubię to, czy kupuję to?"," zdradza, że aż 43% użytkowników mediów społecznościowych ",[949,53926,53927],{},"lajkuje"," profile marek. Co więcej, 61% badanych śledzi interesujące ich marki w social media i zagląda na ich profile.",[16,53930,53931,53932,53935],{},"Po co użytkownicy śledzą marki w social media? Odpowiedź ucieszy zwłaszcza właścicieli e-commerce. ",[224,53933,53934],{},"25% badanych robi to, by dowiedzieć się, co kupić, 23% chce być na bieżąco z nowościami — czyli w zasadzie też chce coś kupić."," 22% chce wiedzieć o wydarzeniach czy konkursach organizowanych przez markę, a 21% chce mieć z nią bezpośredni kontakt.",[16,53937,53938,53939,53941],{},"Jak widać, duża część użytkowników nie potrzebuje specjalnej zachęty do zakupów — potrzebują możliwości zakupów. ",[224,53940,53891],{}," lub innych kanałach, gdzie przebywają Twoi obserwujący, ułatwia im znalezienie produktów i znacząco skraca ich ścieżkę zakupową.",[12,53943,53945],{"id":53944},"sklep-na-facebooku-sklep-na-instagramie-jakie-dają-możliwości","Sklep na Facebooku, sklep na Instagramie — jakie dają możliwości?",[16,53947,53948,53949,53953],{},"Grupa użytkowników ",[182,53950,53952],{"href":42113,"rel":53951},[349],"Facebooka"," liczy w Polsce ok. 17 mln osób, a Instagramu niemal 8 mln. Część z nich to ludzie, którzy potencjalnie chcą kupić Twój produkt, jednak mogą nigdy nie trafić na Twój sklep internetowy w sieci. Ze sklepem na Facebooku to Ty możesz trafić na nich.",[16,53955,53956,53959],{},[224,53957,53958],{},"Sklep internetowy na Facebooku"," pozwala w atrakcyjny sposób prezentować produkty. Przypięte do posta, zawierają wszystkie niezbędne informacje i zachęcają do kliknięcia. W przeciwieństwie do linków wklejonych bezpośrednio w tekst.",[16,53961,53962,53963,284],{},"Nawet jeśli użytkownik nic nie kupi za pierwszym razem, po wizycie na Twojej stronie możesz namówić go do powrotu za pomocą ",[224,53964,53965],{},"remarketingu",[16,53967,53968,53969,53972],{},"W mediach społecznościowych ",[224,53970,53971],{},"dużo prostsze jest dzielenie się"," ciekawymi znaleziskami ze znajomymi. Można przesłać post w wiadomości prywatnej lub oznaczyć pod nim potencjalnie zainteresowaną osobę bez opuszczania strony czy aplikacji, za pomocą kilku kliknięć.",[16,53974,53975,53976,53979],{},"Kolejną zaletą jest ",[224,53977,53978],{},"łatwa komunikacja na linii klienci-sklep",". Bez szukania danych kontaktowych, bez logowania się na pocztę i czy nerwowego oczekiwania na swoją kolej rozmowy z konsultantem.",[16,53981,53982,53983,53986],{},"Nie można zapomnieć również o znakomitych ",[224,53984,53985],{},"możliwościach targetowania reklamy",", jakie daje wspólny system reklamowy Instagramu i Facebooka. Mimo głosów, że jest ona coraz droższa, w dalszym ciągu pozostaje jedną z najtańszych i najbardziej skutecznych metod reklamowych w sieci. Reklamując produkt na Facebooku czy Instagramie możesz wybrać niemal dowolne parametry dotyczące pożądanych odbiorców komunikatów — od demografii, po zainteresowania czy niedawne wydarzenia z życia.",[12,53988,53990],{"id":53989},"jak-założyć-sklep-na-facebooku-instrukcja-krok-po-kroku","Jak założyć sklep na Facebooku? Instrukcja krok po kroku",[16,53992,53993],{},"Sklep na Facebooku widoczny jest jako karta, dlatego na początku należy zmienić ustawienia, aby była ona widoczna. Jak?",[16,53995,53996],{},[32,53997],{"alt":34,"src":53998},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fsklep-zakladka-1024x460.png",[16,54000,54001,54002,54004,54005,284],{},"Należy kliknąć przycisk ",[949,54003,26889],{}," w prawym, górnym rogu fanpage’a, a następnie wybrać po lewej stronie zakładkę ",[949,54006,54007],{},"Szablony i karty",[16,54009,54010],{},[32,54011],{"alt":34,"src":54012},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fkliknij-ustawienia-e1588506669977-1024x235.png",[16,54014,54015],{},[32,54016],{"alt":34,"src":54017},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fszablony-karty-1024x346.png",[16,54019,54020,54021,54024,54025,54028,54029,284],{},"Następnie, aby ",[224,54022,54023],{},"założyć sklep na Facebooku",", musisz znaleźć na liście sekcję ",[949,54026,54027],{},"Sklep"," i kliknąć przycisk ",[949,54030,26889],{},[16,54032,54033],{},[32,54034],{"alt":34,"src":54035},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fsklep-ustawienia.png",[16,54037,54038],{},"Tam włącz widoczność sklepu i zapisz ustawienia.",[16,54040,54041],{},[32,54042],{"alt":34,"src":54043},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwlacz-zapisz.png",[16,54045,54046],{},"Teraz przejdź na stronę główną fanpage’a i upewnij się, że karta sklepu jest widoczna pośród innych kart po lewej stronie. Jeśli tak, kliknij w nią. Zobaczysz wtedy prośbę o zaakceptowanie regulaminu, którą musisz spełnić, jeśli chcesz przejść dalej.",[16,54048,54049],{},[32,54050],{"alt":34,"src":54051},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fregulamin-akceptuje-1024x545.png",[16,54053,54054],{},"Kolejne 2 okna pozwalają na wybór metody płatności oraz waluty. Voila! Twój sklep jest gotowy na dodawanie produktów!",[16,54056,54057],{},[224,54058,54059],{},[32,54060],{"alt":34,"src":54061},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fmetoda-platnosci.png",[16,54063,54064],{},[32,54065],{"alt":34,"src":54066},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwaluta.png",[12,54068,54070],{"id":54069},"sklep-internetowy-na-facebooku-jak-z-niego-korzystać","Sklep internetowy na Facebooku — jak z niego korzystać?",[16,54072,54073,54074,54078],{},"Czas zacząć korzystać z możliwości, jakie daje sklep na ",[182,54075,54077],{"href":42796,"rel":54076},[349],"Facebooku","! Dodaj produkty i oznaczaj je w postach. Jak to zrobić? Przeczytaj poniżej!",[220,54080,54082],{"id":54081},"jak-dodawać-produkty-do-sklepu-na-facebooku","Jak dodawać produkty do sklepu na Facebooku?",[16,54084,54085,54086,54089],{},"Zaraz po założeniu sklepu zobaczysz planszą z zachętą o treści ",[949,54087,54088],{},"Dodaj produkt",". Kliknij button i przejdź dalej, do karty z danymi produktu.",[16,54091,54092],{},[32,54093],{"alt":34,"src":54094},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fdodaj-produkt-1024x513.png",[16,54096,54097],{},"Karta wymaga uzupełnienia szeregu informacji, które widzisz na poniższym screenie. Im rzetelniej je uzupełnisz, tym większe szanse na sprzedaż.",[16,54099,54100],{},[32,54101],{"alt":34,"src":54102},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fdane-produktu.png",[16,54104,54105],{},"Pamiętaj więc, aby używać wysokiej jakości zdjęć oraz atrakcyjnych i wartościowych opisów. Możesz pokusić się także o dodanie np. recenzji video. Gdy zainteresujesz klienta, będzie już o krok od przejścia na stronę Twojego sklepu.",[16,54107,54108],{},[32,54109],{"alt":34,"src":54110},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fdane-uzupelnione.png",[16,54112,54113],{},"Gotowa karta produktu może wyglądać tak:",[16,54115,54116],{},[32,54117],{"alt":34,"src":54118},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwidok-produkt-1024x636.png",[16,54120,54121,54122,284],{},"Gdy dodasz już kilka produktów, zastanów się, czy nie warto podzielić ich na kolekcje. Kolekcje możesz tworzyć samodzielnie i kategoryzować wg uznania — wyprzedaż, konkretne linie produktów, nowości itp. W tym celu wejdź do swojego sklepu i kliknij ",[949,54123,54124],{},"Dodaj kolekcję",[16,54126,54127],{},[32,54128],{"alt":34,"src":54129},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwidok-dodaj-kolekcje-1024x708.png",[16,54131,54132,54133,54136,54137,284],{},"Zobaczysz tam menu dostępnych kolekcji. Kolekcja ",[949,54134,54135],{},"Polecane produkty"," jest domyślna, ale nie musisz z niej korzystać. Kliknij ",[949,54138,54124],{},[16,54140,54141],{},[32,54142],{"alt":34,"src":54143},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fkolekcje-1024x232.png",[16,54145,54146],{},"W karcie nowej kolekcji musisz uzupełnić jej nazwę. Możesz też zdecydować, czy chcesz ją wyróżnić. Wyróżniona kolekcja będzie widoczna na samej górze sklepu, ponad resztą produktów.",[16,54148,54149],{},[32,54150],{"alt":34,"src":54151},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fnowa-kolekcja.png",[16,54153,54154],{},"Aby dodać produkty do kolekcji, musisz kliknąć przycisk i wybrać elementy z menu, a na końcu wszystko zapisać.",[16,54156,54157],{},[32,54158],{"alt":34,"src":54159},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fdodaj-produkt-kolekcja-1024x567.png",[16,54161,54162],{},"Kolekcje w Twoim sklepie będą wyglądały podobnie, jak np. tutaj:",[16,54164,54165],{},[32,54166],{"alt":34,"src":54167},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fwidok-sklep-1024x649.png",[220,54169,54171],{"id":54170},"jak-oznaczać-produkty-w-postach-na-facebooku","Jak oznaczać produkty w postach na Facebooku?",[16,54173,54174,54175,54178,54179,284],{},"Gdy produkty są dodane do ",[224,54176,54177],{},"sklepu na Facebooku",", możesz oznaczać je w postach. Wystarczy, że podczas tworzenia standardowej publikacji wybierzesz opcję ",[949,54180,54181],{},"Oznacz produkty",[16,54183,54184],{},[32,54185],{"alt":34,"src":54186},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Foznacz-produkt.png",[16,54188,54189],{},"Zostaniesz przeniesiony do widoku zdjęcia, które opublikujesz. Oznacz na nim produkt lub produkty i wybierz go z listy, a następnie zapisz.",[16,54191,54192],{},[32,54193],{"alt":34,"src":54194},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Foznacz-produkt-2-1024x554.png",[16,54196,54197],{},"Wrócisz do widoku tworzenia posta, jednak będziesz widzieć informację, że oznaczono na nim produkt.",[16,54199,54200],{},[32,54201],{"alt":34,"src":54202},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Foznacz-produkt-3.png",[16,54204,54205,54206,284],{},"Tak będzie wyglądać post po publikacji — na zdjęciu pojawi się przycisk ",[949,54207,54208],{},"Kliknij, aby wyświetlić produkty",[16,54210,54211],{},[32,54212],{"alt":34,"src":54213},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Foznacz-produkt-4.png",[16,54215,54216],{},"A to będzie widzieć klient, który kliknie we wspomniany przycisk. Z tego miejsca może przejść do karty produktu, o której pisałam wyżej, a z karty prosto do Twojego sklepu.",[16,54218,54219],{},[32,54220],{"alt":34,"src":54221},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Foznacz-produkt-5-1024x584.png",[16,54223,54224,54225,54227,54228,54231],{},"Gotowe — Twój ",[224,54226,53902],{}," już działa! Pamiętaj jednak, że samo posiadanie fanpage’a i dodawanie produktów nie zapewni Ci satysfakcjonujących wyników. Sprzedaż za pośrednictwem Facebooka to świetne uzupełnienie działań e-commerce, jednak należy dodać do niej takie elementy, jak profesjonalny copywriting, kampanie reklamowe ",[182,54229,41644],{"href":41906,"rel":54230},[349]," i stałą analizę osiąganych efektów.",[16,54233,54234,54235,54239],{},"Jeśli prowadzisz własny sklep internetowy i wiesz, jak ważna jest dywersyfikacja działań oraz szukanie różnorodnych źródeł ruchu — ",[182,54236,51816],{"href":54237,"rel":54238},"https:\u002F\u002Flinkhouse.pl\u002Flinkhouse-caly-link-building-w-jednym-miejscu\u002F",[349],"! Zapewniamy profesjonalną obsługę działań content marketingowych oraz link buildingu, które pomogą zwiększyć ruch i sprzedaż w Twoim e-commerce!",{"title":34,"searchDepth":190,"depth":190,"links":54241},[54242,54243,54244,54245],{"id":53906,"depth":190,"text":53907},{"id":53944,"depth":190,"text":53945},{"id":53989,"depth":190,"text":53990},{"id":54069,"depth":190,"text":54070,"children":54246},[54247,54248],{"id":54081,"depth":359,"text":54082},{"id":54170,"depth":359,"text":54171},"2020-04-17","Czy warto zainteresować się opcją prowadzenia sklepu w mediach społecznościowych? Facebook czy Instagram oferują funkcje sklepu, jednak nie są to sklepy per se — żaden z serwisów nie daje nam platform","\u002Fblog\u002Fimages\u002Fsklep-na-facebooku-aktualna-instrukcja.webp",{},"\u002Fblog\u002Fsklep-na-facebooku-aktualna-instrukcja",{"title":53879,"description":54250},"blog\u002Fsklep-na-facebooku-aktualna-instrukcja","1S44W0BWvj4wpA6r93O2tvhTAS5T7ijDzo4STqsgWJg",{"id":54258,"title":54259,"author":377,"body":54260,"category":13526,"coverStyle":197,"date":54842,"description":54843,"excerpt":197,"extension":200,"image":54844,"meta":54845,"navigation":203,"path":54846,"readTime":1947,"seo":54847,"seoDescription":197,"stem":54848,"__hash__":54849},"blog\u002Fblog\u002F30-darmowych-narzedzi-dla-content-writera.md","30+ darmowych narzędzi dla content writera",{"type":9,"value":54261,"toc":54788},[54262,54270,54273,54279,54286,54290,54293,54296,54299,54305,54308,54312,54315,54318,54322,54327,54330,54333,54337,54342,54345,54349,54354,54357,54361,54366,54369,54373,54378,54381,54384,54387,54391,54396,54399,54402,54406,54411,54414,54417,54421,54426,54429,54433,54436,54440,54445,54448,54451,54455,54460,54463,54467,54472,54475,54481,54484,54488,54493,54499,54503,54508,54511,54517,54521,54526,54529,54533,54538,54541,54547,54555,54559,54564,54567,54572,54575,54578,54582,54585,54589,54594,54597,54600,54604,54609,54612,54618,54621,54625,54629,54634,54637,54641,54646,54649,54653,54656,54660,54665,54668,54671,54676,54679,54683,54687,54692,54695,54698,54703,54706,54710,54715,54718,54724,54727,54731,54736,54739,54742,54746,54751,54754,54760,54763,54768,54771,54777,54785],[16,54263,54264,54265,54269],{},"Według badań HubSpota z 2020 roku, 70% marketerów inwestuje w strategię content marketingową. Z tego względu stanowisko ",[182,54266,54268],{"href":49810,"rel":54267},[349],"content writera"," staje się coraz bardziej popularne. ",[16,54271,54272],{},"Obojętnie czy piszesz już od wielu lat, czy dopiero stawiasz swoje pierwsze kroki w zawodzie, warto poszerzać swój zestaw narzędzi, który będzie Ci pomagał w codziennej pracy.",[12,54274,54276],{"id":54275},"dlaczego-warto-korzystać-z-narzędzi",[224,54277,54278],{},"Dlaczego warto korzystać z narzędzi?",[16,54280,54281,54282,54285],{},"Żyjemy w czasach, gdy coraz większą rolę w naszym życiu odgrywa automatyzacja. Wykorzystaj więc możliwości, które za tym idą. ",[182,54283,42369],{"href":49101,"rel":54284},[349]," mogą się stać wsparciem w Twojej codziennej pracy, pozwalając Ci się skupić na najważniejszym.",[12,54287,54289],{"id":54288},"jak-możesz-je-wykorzystać","Jak możesz je wykorzystać?",[16,54291,54292],{},"Podzieliliśmy nasze narzędzia na kilka kategorii, tak, żeby umożliwić Ci szybkie znalezienie czegoś dla siebie. ",[16,54294,54295],{},"Przeczytasz o narzędziach służących do poprawnego pisania oraz do wyszukiwania pomysłów na treści. Zobaczysz, jak możesz sprawdzić oryginalność Twoich tekstów, oraz czy Twoje nie zostały wykorzystane w innych miejscach. Poznasz też różne rozwiązania dla tworzenia treści: edytory tekstu, banki zdjęć oraz narzędzia do pracy nad SEO.",[16,54297,54298],{},"Poznaj narzędzia użyteczne w pisaniu po polsku i po angielsku. ",[12,54300,54302],{"id":54301},"pisz-poprawnie",[224,54303,54304],{},"Pisz poprawnie",[16,54306,54307],{},"Błędy w tekście wpływają nie tylko na estetykę: mogą silnie zaburzyć przekaz i uniemożliwić komunikację.",[12,54309,54311],{"id":54310},"narzędzia-do-sprawdzania-poprawności","Narzędzia do sprawdzania poprawności",[16,54313,54314],{},"Piszesz zawodowo, więc nie możesz sobie pozwolić na błędy czy przeoczenia. Gdy czytasz swój tekst kolejny raz, są szanse, że nie zauważysz literówek. Pomaga w tym skorzystanie z zewnętrznej korekty lub odłożenie tekstu na jakiś czas, żeby spojrzeć na niego świeżym okiem, ale możesz też się wspierać narzędziami do sprawdzania pisowni. ",[16,54316,54317],{},"Pamiętaj jednak, że nie zastąpią one Twojej wiedzy i umiejętności i nie możesz im ślepo ufać. Czasem mogą pominąć ważną kwestię lub uznać za błąd poprawne sformułowanie.",[220,54319,54321],{"id":54320},"language-tool","Language Tool",[16,54323,54324],{},[32,54325],{"alt":34,"src":54326},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586967259538-1024x720.png",[16,54328,54329],{},"LanguageTool pozwala sprawdzić poprawność tekstu w ponad dwudziestu językach, między innymi po polsku. Podkreśla błędy interpunkcyjne oraz ortograficzne, pokazując przykłady poprawnego użycia w innych zdaniach.",[16,54331,54332],{},"Posiada darmową wersję, w której uwzględnione jest rozszerzenie do Chrome oraz Mozilli, pozwalającą na sprawdzenie do 20 000 znaków za jednym razem. Jeżeli potrzebujesz szerszych opcji, sprawdź płatne plany.",[220,54334,54336],{"id":54335},"jasnopis","Jasnopis",[16,54338,54339],{},[32,54340],{"alt":34,"src":54341},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586967351945-1024x632.png",[16,54343,54344],{},"Jeżeli chcesz ocenić poziom skomplikowania Twojego tekstu w języku polskim, użyj Jasnopisu. Zaznaczy fragmenty, które są trudniejsze niż pozostała część tekstu, oraz zdania, które można skrócić. Podkreśli również słowa, które warto zamienić na łatwiejsze.",[220,54346,54348],{"id":54347},"interpunkcjapl","Interpunkcja.pl",[16,54350,54351],{},[32,54352],{"alt":34,"src":54353},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586968306491-1024x562.png",[16,54355,54356],{},"Niepoprawne stawianie przecinków to jeden z najczęściej spotykanych błędów. Serwis Interpunkcja.pl ułatwia sprawę, nie tylko oferując narzędzie do sprawdzania interpunkcji, ale również wyjaśniając podstawowe zasady użycia.",[220,54358,54360],{"id":54359},"ortografpl","Ortograf.pl",[16,54362,54363],{},[32,54364],{"alt":34,"src":54365},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586968557780-1024x493.png",[16,54367,54368],{},"Jeżeli szukasz jednego narzędzia do sprawdzania błędów, Ortograf.pl może sprostać Twoim wymaganiom. Zaznacza błędy ortograficzne, interpunkcyjne, ale też fonetyczne lub w szyku wyrazów. Serwis obsługuje 29 języków, więc przyda się nie tylko przy polskich tekstach. ",[220,54370,54372],{"id":54371},"grammarly","Grammarly",[16,54374,54375],{},[32,54376],{"alt":34,"src":54377},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586968785382-1024x630.png",[16,54379,54380],{},"Grammarly sprawdza poprawność językową tekstów po angielsku. Podstawowa wersja oferuje już takie opcje, jak zapisywanie ostatnich dokumentów, integrację z innymi narzędziami, oraz wsparcie dla różnych norm angielskiego.",[16,54382,54383],{},"W wersji premium znajdziesz bardziej zaawansowane sugestie dotyczące stylu czy brzmienia Twojego tekstu. Dzięki temu możesz przekazać Twoje myśli w bardziej precyzyjny i pewny siebie sposób.",[16,54385,54386],{},"Grammarly oferuje także wtyczkę do przeglądarki Chrome, która sprawdza poprawność bezpośrednio w przeglądarce. Szczególnie dobrze integruje się z Google Docs. Jeśli dużo piszesz po angielsku w tym narzędziu, bardzo ułatwi Ci pracę. Możesz również pobrać wtyczkę do MS Word.",[220,54388,54390],{"id":54389},"hemingwayapp","HemingwayApp",[16,54392,54393],{},[32,54394],{"alt":34,"src":54395},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586968849977-1024x729.png",[16,54397,54398],{},"To kolejne narzędzie, które pomaga w lepszym wyrażaniu się po angielsku. Nie tylko sprawdza poprawność, ale też sugeruje zmiany stylu. Zaznacza za długie i zbyt skomplikowane zdania oraz podaje łatwiejsze synonimy. Szacuje również czas potrzebny na przeczytanie Twojego tekstu. Dzięki tym wskazówkom możesz pracować nad swoim stylem.",[16,54400,54401],{},"HemingwayApp działa w przeglądarce oraz w płatnej wersji do pobrania, stając się również bardzo wygodnym edytorem tekstu. Jeśli zaawansowane opcje formatowania Cię rozpraszają, może być ciekawym rozwiązaniem.",[220,54403,54405],{"id":54404},"ludwigguru","ludwig.guru",[16,54407,54408],{},[32,54409],{"alt":34,"src":54410},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586969023830-1024x738.png",[16,54412,54413],{},"Ustalanie czy dane zdanie brzmi naturalnie po angielsku może być wyzwaniem. Jeśli problem nie jest Ci obcy, na pewno polubisz się z ludwig.guru. To narzędzie pozwala na wyszukanie danej frazy w kontekście, porównanie częstości użycia dwóch alternatywnych słów oraz znalezienie poprawnej frazy. ",[16,54415,54416],{},"W wersji darmowej po zarejestrowaniu się możesz sprawdzić kilka fraz dziennie oraz dostajesz piętnaście pierwszych wyników. Jeśli masz większe potrzeby, pomyśl o wersji premium.",[220,54418,54420],{"id":54419},"reverso-context","Reverso Context",[16,54422,54423],{},[32,54424],{"alt":34,"src":54425},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586969156444-1024x875.png",[16,54427,54428],{},"Reverso Context jest kolejnym przydatnym narzędziem, gdy potrzebujesz sprawdzić częstość użycia różnych wyrażeń czy kontekst, w jakim występują. Oferuje tłumaczenie w czternastu językach.",[12,54430,54432],{"id":54431},"słowniki","Słowniki",[16,54434,54435],{},"To może być dość oczywista kategoria, jednak słowniki są bardzo ważną pomocą w pracy ze słowem. Możesz w nich sprawdzić te sugestie z poprzednich narzędzi, które budzą Twoje wątpliwości.",[220,54437,54439],{"id":54438},"słownik-języka-polskiego-pwn","Słownik języka polskiego PWN",[16,54441,54442],{},[32,54443],{"alt":34,"src":54444},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586969295183-1024x561.png",[16,54446,54447],{},"Jest to najbardziej rzetelny słownik języka polskiego dostępny w internecie. Możesz w nim sprawdzić poprawną pisownię i odmianę wyrazów.",[16,54449,54450],{},"Oprócz słownika, znajdziesz tam wiele porad językowych i wyjaśnień, pozwalających na bardziej świadome używanie polszczyzny.",[220,54452,54454],{"id":54453},"synonimypl","Synonimy.pl",[16,54456,54457],{},[32,54458],{"alt":34,"src":54459},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587019854924-1024x587.png",[16,54461,54462],{},"Monotonny, pełny powtórzeń tekst jest ciężki w odbiorze dla czytelnika. Dzięki internetowemu słownikowi synonimów możesz poszerzyć zasób słów i poprawić swój styl.",[220,54464,54466],{"id":54465},"macmillan-dictionary","Macmillan Dictionary",[16,54468,54469],{},[32,54470],{"alt":34,"src":54471},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587020233550-1024x543.png",[16,54473,54474],{},"Jest niezastąpiony w poszukiwaniu angielskich synonimów. Słownik Macmillana jest bardzo przyjazny w użyciu. Uwzględnia brytyjską i amerykańską normę angielskiego.",[12,54476,54478],{"id":54477},"szukaj-pomysłów",[224,54479,54480],{},"Szukaj pomysłów",[16,54482,54483],{},"Dobry content powinien odpowiadać na potrzeby użytkowników. Na szczęście, masz dostęp do informacji, czego szukają w wyszukiwarce.",[220,54485,54487],{"id":54486},"google-trends","Google Trends",[16,54489,54490],{},[32,54491],{"alt":34,"src":54492},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587020909024-1024x761.png",[16,54494,54495,54498],{},[182,54496,37256],{"href":51944,"rel":54497},[349]," udostępnia jedno z takich narzędzi: Google Trends. Możesz w nim sprawdzić, jaki temat wywoływał zainteresowanie w wyszukiwarce, porównać okresy czasu, obszary geograficzne i wyszukiwane frazy. Ciekawym podsumowaniem mijających lat jest funkcja Rok w wyszukiwarce.",[220,54500,54502],{"id":54501},"answerthepublic","AnswerThePublic",[16,54504,54505],{},[32,54506],{"alt":34,"src":54507},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021023732-1024x549.png",[16,54509,54510],{},"AnswerThePublic to inne przydatne narzędzie pokazujące zainteresowania odbiorców. Po wpisaniu głównego hasła generuje różne powiązane wyszukiwania, skupiając się na zapytaniach z Google. Możesz tak zweryfikować swoje pomysły na artykuły oraz znaleźć nowe, ważne dla czytelników tematy. Aby sprecyzować otrzymane wyniki, możesz zawęzić wyszukiwania do danego języka czy regionu.",[12,54512,54514],{"id":54513},"dbaj-o-oryginalność",[224,54515,54516],{},"Dbaj o oryginalność",[220,54518,54520],{"id":54519},"plagiator","Plagiator",[16,54522,54523],{},[32,54524],{"alt":34,"src":54525},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021197614-1024x543.png",[16,54527,54528],{},"Czasem granica między inspiracją a plagiatem jest bardzo cienka. Różne systemy antyplagiatowe mogą kojarzyć się głównie z pracami na studia, jednak są ważne również przy tworzeniu contentu. Jeśli będziesz w potrzebie, możesz sprawdzić oryginalność Twojego tekstu takim narzędziem jak Plagiator.",[220,54530,54532],{"id":54531},"copyscape","Copyscape",[16,54534,54535],{},[32,54536],{"alt":34,"src":54537},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021354875.png",[16,54539,54540],{},"Jeszcze przydatniejszym narzędziem jest Copyscape. W darmowej wersji działa w drugą stronę: pozwala sprawdzić, czy gdzieś w sieci nie ma kopii Twojej strony. Możesz wyszukać tak witryny, na których widnieje fragment Twojego tekstu.",[12,54542,54544],{"id":54543},"dodaj-obraz",[224,54545,54546],{},"Dodaj obraz",[16,54548,54549,54550,54554],{},"Operowanie samym słowem czasem nie wystarcza. Znajdziesz tutaj ",[182,54551,54553],{"href":52449,"rel":54552},[349],"źródła grafik"," i narzędzia do szybkiego tworzenia efektownych materiałów wizualnych.",[12,54556,54558],{"id":54557},"banki-zdjęć-i-grafik","Banki zdjęć i grafik",[16,54560,54561],{},[32,54562],{"alt":34,"src":54563},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021545888-1024x742.png",[16,54565,54566],{},"Banki zdjęć stale się rozwijają, oferując więcej niż kilka podobnych do siebie zdjęć ze sztucznie uśmiechniętymi ludźmi. Strony takie jak Unsplash czy Pexels udostępniają wiele pięknych, klimatycznych fotografii.",[16,54568,54569],{},[32,54570],{"alt":34,"src":54571},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021555680-1024x614.png",[16,54573,54574],{},"Niektóre serwisy gromadzą także wektory lub ikony, których możesz użyć w swoich projektach. Takie pliki znajdziesz na freepik oraz rawpixel.",[16,54576,54577],{},"Nawet jeśli dana strona ma również plan premium, baza zdjęć, która jest dostępna za darmo, jest bardzo szeroka i powinna sprostać Twoim potrzebom.",[12,54579,54581],{"id":54580},"narzędzia-do-tworzenia-grafik","Narzędzia do tworzenia grafik",[16,54583,54584],{},"Kiedy potrzebujesz czegoś więcej niż zdjęcia ze stocka, warto wykorzystać różne narzędzia do przygotowania estetycznych obrazów.",[220,54586,54588],{"id":54587},"canva","Canva",[16,54590,54591],{},[32,54592],{"alt":34,"src":54593},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587021732103-1024x540.png",[16,54595,54596],{},"Aby przygotować prostą grafikę lub nanieść tekst na zdjęcie, użyj Canvy. To proste, intuicyjne narzędzie, pozwalające Ci na stworzenie obrazów bez konieczności włączania Photoshopa.",[16,54598,54599],{},"Canva zawiera wiele szablonów oraz wbudowanych fontów, które pozwalają Ci na szybsze działanie. Możesz przygotować grafiki na własny wymiar lub pod media społecznościowe.",[220,54601,54603],{"id":54602},"screely","Screely",[16,54605,54606],{},[32,54607],{"alt":34,"src":54608},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587022061054-1024x539.png",[16,54610,54611],{},"Jeśli potrzebujesz umieścić w tekście zrzuty ekranu, możesz stworzyć prosty mockup, używając Screely. To narzędzie dodaje ramkę imitującą okno przeglądarki oraz tło. Dzięki temu nawet prosty screen będzie wyglądał bardziej profesjonalnie i estetycznie.",[12,54613,54615],{"id":54614},"pisz-po-swojemu",[224,54616,54617],{},"Pisz po swojemu",[16,54619,54620],{},"Edytor tekstu wydaje się być bardzo oczywistą kwestią, jednak content możesz tworzyć także w innych narzędziach. ",[12,54622,54624],{"id":54623},"edytory-tekstu","Edytory tekstu",[220,54626,54628],{"id":54627},"google-docs","Google Docs",[16,54630,54631],{},[32,54632],{"alt":34,"src":54633},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587023205122-1024x532.png",[16,54635,54636],{},"Google Docs to edytor tekstu online, będący częścią pakietu Google. Jego zaletą jest możliwość współdzielenia pliku i równoczesnej pracy kilku osób na jednym dokumencie. Żeby poszerzyć jego możliwości, możesz skorzystać z wielu wtyczek.",[220,54638,54640],{"id":54639},"openoffice","OpenOffice",[16,54642,54643],{},[32,54644],{"alt":34,"src":54645},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587023479024-1024x651.png",[16,54647,54648],{},"OpenOffice to odpowiednik MS Word, oparty na licencji open software. Jeżeli nie lubisz pisać w chmurze i szukasz darmowego edytora, OpenOffice zda egzamin.",[12,54650,54652],{"id":54651},"organizacja-pomysłów","Organizacja pomysłów",[16,54654,54655],{},"Do zbierania pomysłów możesz używać swojego edytora tekstu, warto jednak poznać inne narzędzia, które dają Ci większe możliwości. ",[220,54657,54659],{"id":54658},"milanote","Milanote",[16,54661,54662],{},[32,54663],{"alt":34,"src":54664},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587023600336-1024x565.png",[16,54666,54667],{},"Milanote pozwala Ci zbierać notatki, listy to-do, zdjęcia, filmiki i inne materiały na tablicach. Możesz rysować schematy, planować poszczególne etapy pracy nad contentem i zapisywać inspiracje do przyszłych działań. Jeśli chcesz, udostępnij je swojemu zespołowi i razem pracujcie nad swoimi pomysłami.",[220,54669,46225],{"id":54670},"evernote",[16,54672,54673],{},[32,54674],{"alt":34,"src":54675},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587023699564-1024x669.png",[16,54677,54678],{},"Wśród różnych internetowych notatników, Evernote jest jednym z najpopularniejszych rozwiązań. Pozwala Ci na uporządkowanie tworzenie notatek, zapisywanie stron internetowych, gromadzenie ich w notesach, tagowanie oraz wyszukiwanie. Możesz mieć do nich dostęp z każdego urządzenia.",[12,54680,54682],{"id":54681},"inne-narzędzia","Inne narzędzia",[220,54684,54686],{"id":54685},"figma","Figma",[16,54688,54689],{},[32,54690],{"alt":34,"src":54691},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587023813166-1024x638.png",[16,54693,54694],{},"Gdy przygotowujesz treści na strony internetowe lub do aplikacji, umiejscowienie go w projekcie pomoże Ci w lepszym dopracowaniu tekstu. Figma jest darmowym narzędziem do projektowania, w którym możesz pracować na plikach ze Sketcha lub innych programów.",[220,54696,46210],{"id":54697},"filecamp",[16,54699,54700],{},[32,54701],{"alt":34,"src":54702},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587025897311-1024x540.png",[16,54704,54705],{},"Program do zarządzania plikami przyda się, żeby szybko organizować i udostępniać potrzebne materiały. W marketingu najlepiej sprawdza się Filecamp. Pozwala Ci na łatwe tagowanie plików oraz zapewnia kontrolę nad dostępem i uprawnieniami poszczególnych użytkowników. ",[220,54707,54709],{"id":54708},"wordcounter","WordCounter",[16,54711,54712],{},[32,54713],{"alt":34,"src":54714},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587024132557-1024x563.png",[16,54716,54717],{},"Jeśli potrzebujesz bardziej zaawansowanych statystyk Twojego tekstu, WordCounter świetnie się sprawdzi. Dostaniesz dane na temat poziomu skomplikowania, długości czytania lub mówienia tekstu oraz najczęściej użytych słów kluczowych.",[12,54719,54721],{"id":54720},"zadbaj-o-seo",[224,54722,54723],{},"Zadbaj o SEO",[16,54725,54726],{},"Czasy pisania tekstów naszpikowanych w nienaturalny sposób frazami kluczowymi już za nami. Trzeba jednak dbać o optymalizację ich pod wyszukiwarki. Pomogą w tym narzędzia, dzięki czemu nie musisz sprawdzać ręcznie częstości fraz kluczowych.",[220,54728,54730],{"id":54729},"wtyczka-storychief","Wtyczka StoryChief",[16,54732,54733],{},[32,54734],{"alt":34,"src":54735},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587024262452-1024x620.png",[16,54737,54738],{},"StoryChief stworzył rozszerzenie do przeglądarki Chrome, które pozwala Ci sprawdzić różne podstawowe kwestie związane z SEO. Określi częstość występowania słowa kluczowego, zaznaczy, jeśli powinno częściej się pojawiać w treści lub w nagłówkach i poda długość tekstu.",[16,54740,54741],{},"Narzędzie ocenia również łatwość czytania tekstu. Większość danych odnosi się do języka angielskiego, ale niezależnie od języka pozwoli Ci sprawdzić długość akapitów i zdań oraz rozłożenie nagłówków.",[220,54743,54745],{"id":54744},"keyword-tool-od-seobook","Keyword Tool od SEObook",[16,54747,54748],{},[32,54749],{"alt":34,"src":54750},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587024574308-1024x550.png",[16,54752,54753],{},"SEObook stworzyło kilka darmowych narzędzi, które mogą pomóc Ci w pracy nad pozycjonowaniem strony. Skorzystaj z planera fraz kluczowych, żeby określić, jakich wyrażeń warto użyć w tekście.",[12,54755,54757],{"id":54756},"kształć-się",[224,54758,54759],{},"Kształć się",[16,54761,54762],{},"Narzędzia to nie tylko programy, które sprawdzają poprawność lub objętość tekstu. To również dokumenty, gdzie zbierasz informacje o stylu, jakim chcesz się posługiwać, żeby treść stworzona dla danej marki była spójna.",[16,54764,54765],{},[32,54766],{"alt":34,"src":54767},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1587024725932-1024x871.png",[16,54769,54770],{},"Jeśli chcesz przygotować taki przewodnik na własny użytek, warto uczyć się od najlepszych. Sprawdź pliki przygotowane przez Mailchimp i Microsoft. ",[12,54772,54774],{"id":54773},"co-dalej",[224,54775,54776],{},"Co dalej?",[16,54778,54779,54780,54784],{},"Mądre używanie narzędzi ułatwi i ",[182,54781,54783],{"href":49810,"rel":54782},[349],"przyspieszy Twoją pracę",", więc warto poświęcić trochę czasu na uczenie się nowych rozwiązań. Poszerzysz tak swoje umiejętności i możliwości.",[16,54786,54787],{},"W pewnym momencie darmowe narzędzia mogą przestać Ci wystarczać. Jeżeli w uznasz, że płatny program istotnie poprawi jakość Twojej pracy, możesz w niego zainwestować.",{"title":34,"searchDepth":190,"depth":190,"links":54789},[54790,54791,54792,54793,54803,54808,54812,54816,54817,54818,54822,54823,54827,54831,54836,54840,54841],{"id":54275,"depth":190,"text":54278},{"id":54288,"depth":190,"text":54289},{"id":54301,"depth":190,"text":54304},{"id":54310,"depth":190,"text":54311,"children":54794},[54795,54796,54797,54798,54799,54800,54801,54802],{"id":54320,"depth":359,"text":54321},{"id":54335,"depth":359,"text":54336},{"id":54347,"depth":359,"text":54348},{"id":54359,"depth":359,"text":54360},{"id":54371,"depth":359,"text":54372},{"id":54389,"depth":359,"text":54390},{"id":54404,"depth":359,"text":54405},{"id":54419,"depth":359,"text":54420},{"id":54431,"depth":190,"text":54432,"children":54804},[54805,54806,54807],{"id":54438,"depth":359,"text":54439},{"id":54453,"depth":359,"text":54454},{"id":54465,"depth":359,"text":54466},{"id":54477,"depth":190,"text":54480,"children":54809},[54810,54811],{"id":54486,"depth":359,"text":54487},{"id":54501,"depth":359,"text":54502},{"id":54513,"depth":190,"text":54516,"children":54813},[54814,54815],{"id":54519,"depth":359,"text":54520},{"id":54531,"depth":359,"text":54532},{"id":54543,"depth":190,"text":54546},{"id":54557,"depth":190,"text":54558},{"id":54580,"depth":190,"text":54581,"children":54819},[54820,54821],{"id":54587,"depth":359,"text":54588},{"id":54602,"depth":359,"text":54603},{"id":54614,"depth":190,"text":54617},{"id":54623,"depth":190,"text":54624,"children":54824},[54825,54826],{"id":54627,"depth":359,"text":54628},{"id":54639,"depth":359,"text":54640},{"id":54651,"depth":190,"text":54652,"children":54828},[54829,54830],{"id":54658,"depth":359,"text":54659},{"id":54670,"depth":359,"text":46225},{"id":54681,"depth":190,"text":54682,"children":54832},[54833,54834,54835],{"id":54685,"depth":359,"text":54686},{"id":54697,"depth":359,"text":46210},{"id":54708,"depth":359,"text":54709},{"id":54720,"depth":190,"text":54723,"children":54837},[54838,54839],{"id":54729,"depth":359,"text":54730},{"id":54744,"depth":359,"text":54745},{"id":54756,"depth":190,"text":54759},{"id":54773,"depth":190,"text":54776},"2020-04-16","Według badań HubSpota z 2020 roku, 70% marketerów inwestuje w strategię content marketingową. Z tego względu stanowisko content writera staje się coraz bardziej popularne.  Obojętnie czy piszesz już o","\u002Fblog\u002Fimages\u002F30-darmowych-narzedzi-dla-content-writera.webp",{},"\u002Fblog\u002F30-darmowych-narzedzi-dla-content-writera",{"title":54259,"description":54843},"blog\u002F30-darmowych-narzedzi-dla-content-writera","-2mCMGHZrHkuh29is_438PxCpLInKYXEMVmT0xEZ2nA",{"id":54851,"title":54852,"author":377,"body":54853,"category":196,"coverStyle":197,"date":54842,"description":55142,"excerpt":197,"extension":200,"image":55143,"meta":55144,"navigation":203,"path":55145,"readTime":205,"seo":55146,"seoDescription":197,"stem":55147,"__hash__":55148},"blog\u002Fblog\u002Fjak-napisac-notke-prasowa.md","Jak napisać notkę prasową?",{"type":9,"value":54854,"toc":55125},[54855,54866,54869,54872,54886,54890,54900,54907,54910,54914,54921,54928,54942,54950,54953,54973,54976,54982,54987,54992,54998,55004,55010,55013,55020,55024,55027,55030,55033,55036,55040,55047,55050,55058,55062,55065,55069,55072,55075,55078,55082,55087,55090,55094,55097,55100,55104,55111,55115,55118],[16,54856,54857,54860,54861,54865],{},[224,54858,54859],{},"Notatka prasowa"," jest jednym z podstawowych narzędzi działań ",[182,54862,54864],{"href":5156,"rel":54863},[349],"PR",". Pozwala poinformować zainteresowanych o nowościach, zmianach i bieżących wydarzeniach w firmie. Stworzenie jej nie jest trudne, jednak wymaga stosowania się do ustalonych zasad.",[16,54867,54868],{},"Co zrobić, aby zwiększyć szanse na publikację notatki? Jak ją napisać? O czym pamiętać? O tym wszystkim przeczytasz poniżej!",[16,54870,54871],{},"W tym artykule wyjaśniamy:",[51,54873,54874,54877,54880,54883],{},[54,54875,54876],{},"Czym jest notka prasowa i do czego służy?",[54,54878,54879],{},"Budowa notatki prasowej",[54,54881,54882],{},"Notatka prasowa — dobre praktyki",[54,54884,54885],{},"Notatka prasowa — najczęstsze błędy",[12,54887,54889],{"id":54888},"do-czego-służy-notka-prasowa","Do czego służy notka prasowa?",[16,54891,54892,54894,54895,54899],{},[224,54893,54859],{}," to ",[182,54896,54898],{"href":5156,"rel":54897},[349],"krótki artykuł",", którego celem jest poinformowanie odbiorcy o konkretnym wydarzeniu z życia firmy lub organizacji.",[16,54901,54902,54903,54906],{},"Gotowe notatki dystrybuuje się, rozsyłając do redakcji oraz dziennikarzy różnorodnych portali, z których korzystają przedstawiciele naszych grup docelowych. Od tego, jak i o czym ",[224,54904,54905],{},"notatka prasowa"," została napisana, zależy czy dany serwis zdecyduje się ją wykorzystać.",[16,54908,54909],{},"Pisząc notatkę, należy pamiętać, że duża część wydawców traktuje materiał otrzymany od firmy jako jego finalną wersję. Jeśli notka przyciągnie ich uwagę i zostanie przekazana do publikacji, często nie jest już przekazywana do redakcji, korekty czy uzupełnienia. Oznacza to, że notatki prasowe należy pisać z największą starannością i skrupulatnie sprawdzać je przed rozesłaniem — w wielu przypadkach będą wizytówką Twojego biznesu w takiej formie, w jakiej sam je stworzysz.",[12,54911,54913],{"id":54912},"o-czy-można-napisać-notatkę-prasową","O czy można napisać notatkę prasową?",[16,54915,54916,54917,54920],{},"Prawidłowo napisana ",[224,54918,54919],{},"notka prasowa"," powinna dotyczyć jednego, sprecyzowanego tematu. Nie ma tu miejsca na poruszanie powiązanych wątków. Dlatego, jeśli liczysz na publikację, opisz rzeczowo powód, od którego wyszedł pomysł na notatkę.",[16,54922,54923,54924,54927],{},"Przykładowymi tematami ",[224,54925,54926],{},"notki prasowej"," są:",[51,54929,54930,54933,54936,54939],{},[54,54931,54932],{},"Otrzymanie przez firmę nagrody",[54,54934,54935],{},"Zatrudnienie nowego, znanego w branży specjalisty",[54,54937,54938],{},"Wypuszczenie nowego produktu",[54,54940,54941],{},"Organizacja wydarzenia",[16,54943,54944,54945,54949],{},"Jeśli chcesz mieć pewność, że przekażesz wszystkie niezbędne informacje, przed rozpoczęciem pisania odpowiedz sobie na kilka pytań. Odpowiedzi pokażą Ci, ",[182,54946,54948],{"href":44444,"rel":54947},[349],"co powinieneś umieścić w tekście"," — jeśli czegoś wśród nich nie ma, najprawdopodobniej nie jest potrzebne.",[16,54951,54952],{},"Oto pytania oraz odpowiedzi dla przykładowego tematu, jakim jest otrzymanie przez firmę nagrody:",[51,54954,54955,54958,54961,54964,54967,54970],{},[54,54956,54957],{},"Co?, czyli opisywany temat",[54,54959,54960],{},"Kto?, czyli nagrodzony i nagradzający",[54,54962,54963],{},"Gdzie?, czyli miejsce, w którym została przyznana",[54,54965,54966],{},"Kiedy?, czyli data przyznania nagrody",[54,54968,54969],{},"Dlaczego?, czyli powód, dla którego firma została nagrodzona",[54,54971,54972],{},"Jak?, czyli szczegóły opisywanego wydarzenia",[12,54974,54879],{"id":54975},"budowa-notatki-prasowej",[16,54977,54978,54979,54981],{},"Jak każda forma tekstowa, ",[224,54980,54905],{}," charakteryzuje się specyficzną budową. Składa się z kilku elementów — dość oczywistych i nieskomplikowanych. Oto one wraz z rolami, które pełnią:",[16,54983,54984,54986],{},[224,54985,13687],{},", która powinna znaleźć się na początku lub końcu notatki. Jej celem jest upewnienie odbiorcy, że ma do czynienia z aktualną treścią.",[16,54988,54989,54991],{},[224,54990,49118],{},", który zainteresuje najpierw dziennikarza odpowiedzialnego za publikację, a następnie czytelników. Powinien być jednocześnie intrygujący oraz rzeczowy, by skłonić jak najwięcej osób do dalszej lektury. Nie może być click baitem, za to powinien jasno informować, o czym jest cały tekst.",[16,54993,54994,54997],{},[224,54995,54996],{},"Lead",", czyli wstęp, który w 2-3 zdaniach rozwinie temat zasygnalizowany w tytule. Musi w skrócie poinformować o najważniejszych aspektach wydarzenia, jednak nie zdradzać wszystkiego, aby czytelnik miał powód, aby czytać dalej.",[16,54999,55000,55003],{},[224,55001,55002],{},"Część właściwa",", w której jest miejsce na bardziej szczegółowe omówienie zagadnienia. Zdradź czytelnikom kilka ciekawostek oraz fakty, które chcą poznać. Upewnij się, że wyczerpałeś temat, jednocześnie nie rozpisując się bardziej, niż wymaga tego przekazanie wszystkich informacji.",[16,55005,55006,55009],{},[224,55007,55008],{},"Informacje kontaktowe"," do osoby, która może odpowiedzieć na dodatkowe pytania, to ostatni element, który powinien znaleźć się w notatce prasowej.",[12,55011,54882],{"id":55012},"notatka-prasowa-dobre-praktyki",[16,55014,55015,55016,55019],{},"Napisanie ",[224,55017,55018],{},"informacji prasowej"," jest stosunkowo proste, jednak równie łatwo jest ją zepsuć. Warto stosować się do sprawdzonych, dobrych praktyk, aby uniknąć błędów.",[220,55021,55023],{"id":55022},"stosuj-zasadę-odwróconej-piramidy","Stosuj zasadę odwróconej piramidy",[16,55025,55026],{},"Tłumacząc w najprostszy sposób, zasada odwróconej piramidy to pisanie od ogółu do szczegółu.",[16,55028,55029],{},"W tytule oraz leadzie należy więc zawszeć najważniejsze informacje — tak, aby osoba, która nie będzie czytać dalej, poznała przynajmniej ten jeden, najistotniejszy fakt.",[16,55031,55032],{},"W rozwinięciu artykułu trzeba podać więcej detali, wciąż pamiętając o nadawaniu im właściwego priorytetu. Ciekawostki i najmniej ważne dla komunikatu elementy zostaw na sam koniec.",[16,55034,55035],{},"Stosowanie tej techniki pozwala zwiększyć szanse, że odbiorca zapamięta chociaż część komunikatu — nawet jeśli nie przeczyta notatki do końca.",[220,55037,55039],{"id":55038},"zadbaj-o-stronę-wizualną","Zadbaj o stronę wizualną",[16,55041,55042,55044,55045,284],{},[224,55043,54859],{}," to rzeczowy i krótki tekst, zatem jego odbiór przez czytelnika jest stosunkowo łatwy. Niestety, dla wielu może wydawać się także nudny. Z tego powodu warto poświęcić więcej czasu na dopracowanie strony wizualnej ",[224,55046,54926],{},[16,55048,55049],{},"Pierwszy aspekt to formatowanie. Tekst powinien być podzielony na akapity oznaczone podtytułami, najważniejsze informacje wyróżnione pogrubieniem, a cytaty kursywą.",[16,55051,55052,55053,55057],{},"Drugi element, który uatrakcyjni treść notatki to multimedia. ",[182,55054,55056],{"href":5156,"rel":55055},[349],"Zdjęcia, grafiki i materiały video"," ułatwią czytelnikowi odbiór komunikatu.",[220,55059,55061],{"id":55060},"zleć-korektę","Zleć korektę",[16,55063,55064],{},"Pod notatką prasową podpisuje się przedstawiciel Twojej firmy, a więc sam tekst staje się jej wizytówką. Jeśli chcesz, aby świadczyła o profesjonalizmie, zadbaj o bezwzględną poprawność językową. Nawet jeśli zlecasz jej napisanie profesjonalnemu copywriterowi, przekaż ją później do redakcji i korekty.",[220,55066,55068],{"id":55067},"daj-komuś-do-przeczytania","Daj komuś do przeczytania",[16,55070,55071],{},"Po długim czasie spędzonym nad tekstem dobrze pokazać go osobie ze świeżym spojrzeniem. Możliwe, że uda jej się zaproponować coś, co wzbogaci przekaz.",[12,55073,54885],{"id":55074},"notatka-prasowa-najczęstsze-błędy",[16,55076,55077],{},"Dobre praktyki to jedno — dobrze poznać także drugą stronę medalu, czyli najczęściej popełniane błędy. Świadomość, co można zrobić źle, pomoże Ci lepiej zrozumieć, jak powinna wyglądać prawidłowo skonstruowana notatka prasowa.",[220,55079,55081],{"id":55080},"zbyt-wiele-szczegółów","Zbyt wiele szczegółów",[16,55083,55084,55086],{},[224,55085,54859],{}," opowiada w zwięzły sposób o jednym, konkretnym wydarzeniu. Nie ma w niej miejsca na poruszanie powiązanych tematów, wplatanie nowych wątków ani przesadne wdawanie się w szczegóły. Jeśli chcesz opisać sprawę szerzej, zrób to na firmowym blogu lub w artykule sponsorowanym.",[16,55088,55089],{},"Zbyt duże zagłębianie się w szczegóły często skutkuje także innym błędem, którym jest…",[220,55091,55093],{"id":55092},"za-długi-tekst","Za długi tekst",[16,55095,55096],{},"Informacja prasowa ma być zwięzła i rzeczowa. Absolutnie nie powinna przekraczać 2 stron, a najlepiej, jeśli zmieści się na jednej.",[16,55098,55099],{},"Notka dotyczy zazwyczaj pojedynczego zdarzenia, więc nie ma potrzeby nadmiernie się rozpisywać.",[220,55101,55103],{"id":55102},"kontakt-do-niewłaściwej-osoby","Kontakt do niewłaściwej osoby",[16,55105,55106,55107,55110],{},"Osoba kontaktowa podana na końcu ",[224,55108,55109],{},"notatki prasowej"," powinna być dobrze zorientowana w opisywanej sprawie. To do niej będą zgłaszać się osoby zainteresowane rozwinięciem tematu — nie można narażać ich na rozczarowanie.",[220,55112,55114],{"id":55113},"brak-obiektywizmu","Brak obiektywizmu",[16,55116,55117],{},"Subiektywne lub reklamowe podejście do notatki prasowej to złe podejście. Odgrywa ona rolę informacyjną, dlatego należy dołożyć starań, by była napisana w sposób obiektywny, bez wartościowania ani chwalenia się.",[16,55119,55120,55121,284],{},"To już wszystko, co musisz wiedzieć, aby móc zabrać się za pisanie swoich pierwszych notatek prasowych. Znajomość budowy oraz zasad tworzenia informacji prasowej pozwoli Ci stworzyć komunikat atrakcyjny zarówno dla czytelników, jak i dziennikarzy. Będzie kolejną cegiełką budującą ",[182,55122,55124],{"href":42924,"rel":55123},[349],"wizerunek Twojej firmy",{"title":34,"searchDepth":190,"depth":190,"links":55126},[55127,55128,55129,55130,55136],{"id":54888,"depth":190,"text":54889},{"id":54912,"depth":190,"text":54913},{"id":54975,"depth":190,"text":54879},{"id":55012,"depth":190,"text":54882,"children":55131},[55132,55133,55134,55135],{"id":55022,"depth":359,"text":55023},{"id":55038,"depth":359,"text":55039},{"id":55060,"depth":359,"text":55061},{"id":55067,"depth":359,"text":55068},{"id":55074,"depth":190,"text":54885,"children":55137},[55138,55139,55140,55141],{"id":55080,"depth":359,"text":55081},{"id":55092,"depth":359,"text":55093},{"id":55102,"depth":359,"text":55103},{"id":55113,"depth":359,"text":55114},"Notatka prasowa jest jednym z podstawowych narzędzi działań PR. Pozwala poinformować zainteresowanych o nowościach, zmianach i bieżących wydarzeniach w firmie. Stworzenie jej nie jest trudne, jednak w","\u002Fblog\u002Fimages\u002Fjak-napisac-notke-prasowa.webp",{},"\u002Fblog\u002Fjak-napisac-notke-prasowa",{"title":54852,"description":55142},"blog\u002Fjak-napisac-notke-prasowa","Vyx2wNsC3C4cnL5427gtwb3SKagzzQE6AdpVWxiHmNI",{"id":55150,"title":55151,"author":377,"body":55152,"category":20149,"coverStyle":197,"date":54842,"description":55348,"excerpt":197,"extension":200,"image":55349,"meta":55350,"navigation":203,"path":55351,"readTime":5370,"seo":55352,"seoDescription":197,"stem":55353,"__hash__":55354},"blog\u002Fblog\u002Fkoronawirus-a-marketing-przyklady-dzialan-marek.md","Koronawirus a marketing: przykłady działań marek",{"type":9,"value":55153,"toc":55334},[55154,55161,55167,55172,55175,55178,55184,55189,55192,55195,55201,55206,55209,55212,55218,55223,55226,55229,55235,55240,55243,55246,55252,55257,55260,55263,55269,55274,55277,55280,55286,55291,55294,55300,55305,55308,55314,55317,55322,55325,55331],[16,55155,55156,55157,55160],{},"Pandemia koronawirusa z dziką satysfakcją testuje nas i naszą przedsiębiorczość. W całej tej kłopotliwej sytuacji, efekty tych testów wydają się być najpiękniejsze. Widzimy solidarność, wspólną walkę, ale też rozkwit kreatywności. Przedsiębiorcy z całego świata zostali zmuszeni do weryfikacji swoich założeń biznesowych, a także wprowadzenia nagłych zmian w swoim funkcjonowaniu. Możesz także kupić ",[182,55158,975],{"href":5156,"rel":55159},[349],", ale najpierw przeczytaj kilka przykładów zza oceanu, które pokazują, że dzięki kreatywności w każdej sytuacji możemy zyskać. ",[12,55162,55164,227],{"id":55163},"_1-evo-entertaiment-powrót-do-przeszłości",[224,55165,55166],{},"1. Evo Entertaiment – powrót do przeszłości",[16,55168,55169],{},[32,55170],{"alt":34,"src":55171},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F01-300x225.png",[16,55173,55174],{},"Evo Entertaiment wykorzystał swoje opustoszałe parkingi, by otworzyć kina na świeżym powietrzu. Widzowie mogą cieszyć się seansami w bezpiecznym wnętrzu swojego auta, zachowując również wskazany dystans od innych. Koncept ciężko nazwać nowością – kina typu drive-in prężnie działały jeszcze niecałą dekadę na terenie całych Stanów Zjednoczonych. Jednak wprowadzenie go w czasach #socialdistancing okazało się być absolutnym strzałem w dziesiątkę – wszystkie seanse są wyprzedane!",[16,55176,55177],{},"Warto przyjrzeć się innej działalności Evo Entertaiment. Podczas seansów oferuje zamawianie jedzenia, serwowanego przez pracowników prosto do naszego auta. Dodatkowo firma uruchomiła dostawę alkoholu i jedzenia tym razem pod dom klientów. A skoro przy zamawianiu jedzenia jesteśmy… ",[12,55179,55181],{"id":55180},"_2-lucky-devil-lounge-diabeł-w-dobrej-sprawie",[224,55182,55183],{},"2. Lucky Devil Lounge – diabeł w dobrej sprawie",[16,55185,55186],{},[32,55187],{"alt":34,"src":55188},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F02-300x297.png",[16,55190,55191],{},"Klub stiptease z Portland oferuje niezwykle ciekawą usługę. Już za jedyne $30 możemy zamówić dostawę jedzenia do domu. Zanim zakwestionujecie wygórowaną cenę dostawy, niekonkurencyjną w porównaniu z Uber Eats, warto wspomnieć, że w roli kurierów obsadzone zostały pracownice tego klubu. Brak doświadczenia w branży logistycznej nadrabiają swoimi wdziękami, tworząc jedyną w swoim rodzaju usługę Boober Eats. ",[16,55193,55194],{},"Panie z pewnością nie zapominają o ubieraniu maseczek ochronnych oraz rękawiczek, w przeciwieństwie do innych części garderoby. Samemu pomysłowi nie można odmówić jednak kreatywności. Zmiana profilu biznesowego – jakkolwiek trywialna nie jest – zapewniła utrzymanie dla pracownic, które straciły możliwość wykonywania swojego zawodu.",[12,55196,55198],{"id":55197},"_3-el-che-smaczne-z-pożytecznym",[224,55199,55200],{},"3. El Che – smaczne z pożytecznym",[16,55202,55203],{},[32,55204],{"alt":34,"src":55205},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F03-300x158.png",[16,55207,55208],{},"Nie tylko tancerki z Portland straciły możliwość wykonywania swojego normalnego zawodu. Steak-house El Che z Chicago, oprócz zamknięcia lokalu z powodu pandemii, musiał zmagać się z jeszcze jednym problemem. Spiżarnie pełne jedzenia, zwłaszcza o tak krótkim terminie przydatności jak mięso, zagrażały stratami liczonych w tysiącach dolarów. Właściciele lokalu zmienili szybko profil działalności z restauracji na sklep rzeźniczy z odbiorem osobistym! Klienci mogą zamówić ulubione części wołowiny porcjowane na steki, które zazwyczaj serwowała restauracja. Do każdego zamówienia możemy dodać butelkę (lub dwie) naszego ulubionego wina, które podkreśli smak mięsa i osłodzi gorycz izolacji.",[16,55210,55211],{},"W myśl zasady „cudze chwalicie, swego nie znacie” musimy wspomnieć o ofercie MooMoo Steak&Burger Club. Krakowska restauracja poszła o krok dalej i oferuje dowóz wybranego kawałka mięsa pod nasz adres, wraz z instrukcją przyrządzenia. Zdecydowanie chwalimy takie inicjatywy!",[12,55213,55215],{"id":55214},"_4-shakeshack-instrukcje-od-mistrzów",[224,55216,55217],{},"4. ShakeShack – instrukcje od mistrzów",[16,55219,55220],{},[32,55221],{"alt":34,"src":55222},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F04-300x150.png",[16,55224,55225],{},"Rok 2001 przez wielu jest uważany najczarniejszym rokiem w historii Nowego Jorku. Na zawsze zapisał on się kartach historii pod znakiem zamachu na WTC. Tego samego roku powstała malutka budka z burgerami ShakeShack. Otwarta tuż obok Madison Square Garden, szybko wyrosła do rangi kultowej – na tyle, by w 2013 przejść do ekspansji na rynek europejski. Trudno o lepszą definicję spełniania amerykańskiego snu.",[16,55227,55228],{},"Firma zaproponowała dla wszystkich fanów, którzy tęsknili za nowojorskim klasykiem, wyjątkowe rozwiązanie. W cenie $50 jesteśmy w stanie zamówić zestaw DIY ShakeShack Burger. Możemy znaleźć tam nie tylko 8 zestawów burgerów, bułek czy kultowego sosu. Dostaniemy w nim również instrukcje i wskazówki jak stworzyć idealnego burgera w domowym zaciszu.",[12,55230,55232],{"id":55231},"_5-joe-wicks-nauczyciel-wf-w-twoim-pokoju",[224,55233,55234],{},"5. Joe Wicks – nauczyciel WF w twoim pokoju",[16,55236,55237],{},[32,55238],{"alt":34,"src":55239},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F05-263x300.png",[16,55241,55242],{},"Skoro zamówiliśmy już steki i burgery (oczywiście korzystając z Boober Eats), pora spalić nadmiar kwarantannowych kalorii. Z pomocą spieszy nam instruktor fitness Joe Wicks, prowadząc każdego ranka 30-minutowe zajęcia live. Jego streamingi obejrzano już ponad 35 milionów razy, a grono subskrybentów zwiększyło się o ponad 500%.",[16,55244,55245],{},"Branża fitness jest jedną z tych najbardziej dotkniętych przez kryzys. Większość osób pracujących straciła możliwość wykonywania swojego zawodu, a trenerzy otrzymujący uznaniowe wynagrodzenia nagle stracili źródło dochodu. Owocem jest próba przeniesienia swych działań do świata online. W Polsce na popularności zyskuje portal Gymsteer należący do portfolio grupy Pracuj Venture. Z początku skierowany do współpracy z klientem korporacyjnym, teraz zmienił model funkcjonowania i rozszerzył grupę odbiorców. Dzięki modelowi pay-per-entry łączy on trenerów oraz ich kluby z klientami!",[12,55247,55249],{"id":55248},"_6-snapbar-zmiany-nie-zawsze-złe",[224,55250,55251],{},"6. SnapBar – zmiany nie zawsze złe",[16,55253,55254],{},[32,55255],{"alt":34,"src":55256},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F06-300x210.png",[16,55258,55259],{},"W Seattle zaczynali od zera tacy giganci jak Starbucks, Amazon czy Nordstrom. Pochodzi stamtąd również SnapBar. Prężnie rozwijający się amerykański startup zajmował się dotychczas dystrybucją i tworzeniem budek ze zdjęciami na wesela. Po utracie wszystkich klientów z dnia na dzień musieli w szybkim tempie zmienić model biznesowy. Mając w perspektywie kolejne miesiące, w których wesela zostały odwołane lub odbywają się bez hucznych imprez, firma stanęła w obliczu sytuacji, która zagrażała jej dalszej egzystencji.",[16,55261,55262],{},"Pracownicy startupu zaczęli tworzyć spersonalizowane zestawy prezentowe, pełne produktów pochodzących z lokalnych biznesów. Pomysł, początkowo mający na celu wsparcie miejscowych producentów, okazał się dla wszystkich relacją win-win. Po szybkim sukcesie w rodzinnym Seattle rozpoczęli oni ekspansję do innych miast zachodniego wybrzeża – Los Angeles, San Francisco i Portland.",[12,55264,55266],{"id":55265},"_7-mobile-escape-ucieczka-z-izolacji",[224,55267,55268],{},"7. Mobile Escape – ucieczka z izolacji",[16,55270,55271],{},[32,55272],{"alt":34,"src":55273},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F07-300x130.png",[16,55275,55276],{},"Ciekawą zmianę w profilu działalności zauważymy u kanadyjskiego Escape Room’u. Już za cenę 12 dolarów kanadyjskich miesięcznie możemy dołączyć do niesamowitej przygody rozgrywającej się w naszych czterech kątach. Firma, działająca w modelu subskrypcyjnym, wysyła nam zestawy łamigłówek, połączonych w całą historię. Do wyboru mamy kilka różnych scenariuszy, a każdy z nich jest dostępny w kilku stopniach trudności. ",[16,55278,55279],{},"Z jednej strony, firma proponuje zupełną nowość dla swoich odbiorców, w popularnym systemie znanym nam z aplikacji typu Netflix czy Spotify. Z drugiej, otrzymujemy materiały klasyczną pocztą, co już samo będzie nas wprowadzać w tajemniczy świat przygody. Gdy jesteśmy zatrzymani chwilowo w swoich domach, daje to świetną odskocznię od rozrywek oferowanych przez urządzenia mobilne. ",[12,55281,55283],{"id":55282},"_8-estonia-odwiedź-nas-później",[224,55284,55285],{},"8. Estonia – odwiedź nas… później",[16,55287,55288],{},[32,55289],{"alt":34,"src":55290},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F08-300x169.png",[16,55292,55293],{},"Nie można zapomnieć także o turystycznych rajach. W związku z koronawirusem wiele z nich mogło stracić lwią część swojego dochodu. Myśląc o turystycznym raju, wielu z Was z pewnością nie przyjdzie do głowy Estonia – a to właśnie ona poradziła sobie z wyzwaniem najlepiej. Sugerują turystom, by odwiedzili ten piękny bałtycki kraj… później. Nie tylko pozwala to na poprowadzenie kampanii, która zadziała na wyobraźnię i zaprosi do odwiedzenia Estonii w przyszłości. Zachęca to również do nieodwoływania pobytu w hotelach, tylko o przesunięcie ich na późniejszy termin. ",[12,55295,55297],{"id":55296},"_9-shedd-aquarium-pingwiny-w-muzeum",[224,55298,55299],{},"9. Shedd Aquarium – pingwiny w muzeum",[16,55301,55302],{},[32,55303],{"alt":34,"src":55304},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F09-275x300.png",[16,55306,55307],{},"Wiele muzeów, zmagając się z brakiem odwiedzających, wprowadziła możliwość zwiedzania muzeów online. Jednak wyjątkowo kreatywnym rozwiązaniem pochwaliło się Oceanarium Shedd. Wykorzystując fakt braku obecności ludzi, udostępnili swoje wystawy do zwiedzania… pingwinom. Oczywiście, wszystko jest transmitowane na Twitterze oceanarium i ściąga do nich rzesze obserwujących.",[12,55309,55311],{"id":55310},"_10-new-balance-duzi-też-potrafią-się-bawić",[224,55312,55313],{},"10. New Balance – duzi też potrafią się bawić",[16,55315,55316],{},"Na koniec mamy znakomity przykład działań rynkowego giganta. Znana z produkcji kultowych modeli sneakersów firma postanowiła wykorzystać swój potencjał produkcyjny w produkcji masek ochronnych. Jej zagranie, w przeciwieństwie do poprzednich, jest czysto marketingowe, jednak w żadnym stopniu nie odmawia mu to geniuszu.",[16,55318,55319],{},[32,55320],{"alt":34,"src":55321},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002F10.png",[16,55323,55324],{},"Od samego początku akcja była przeprowadzana w duchu pro bono. Ciężko też spodziewać się, by gigant przerzucił swoją produkcję z obuwia na maseczki ochronne w 100%. Jednak majstersztykiem było wykorzystanie dostępnych w fabryce materiałów, nadanie masce bardzo rzemieślniczego wyglądu i okraszenie wszystkiego hasłem reklamowym inspirowanym propagandą wojenną ubiegłego wieku. Marka zmagająca się ze spadkiem zainteresowania konsumentów zdobyła z powrotem ich uznanie, które z pewnością zaowocuje w przyszłości!",[12,55326,55328],{"id":55327},"kreatywna-konkluzja",[224,55329,55330],{},"Kreatywna konkluzja",[16,55332,55333],{},"Powyższe przykłady świetnie obrazują, że nasz biznes nie jest sztywno ustaloną kwestią, a wymagające czasy są wręcz idealne do weryfikacji tego założenia. Nasza kreatywność może nie tylko uratować firmę, zapewnić pensję pracownikom, ale też sprawić, że sytuacja, w której się znajdziemy, nada nowy sens naszej działalności.",{"title":34,"searchDepth":190,"depth":190,"links":55335},[55336,55338,55339,55340,55341,55342,55343,55344,55345,55346,55347],{"id":55163,"depth":190,"text":55337},"1. Evo Entertaiment – powrót do przeszłości ",{"id":55180,"depth":190,"text":55183},{"id":55197,"depth":190,"text":55200},{"id":55214,"depth":190,"text":55217},{"id":55231,"depth":190,"text":55234},{"id":55248,"depth":190,"text":55251},{"id":55265,"depth":190,"text":55268},{"id":55282,"depth":190,"text":55285},{"id":55296,"depth":190,"text":55299},{"id":55310,"depth":190,"text":55313},{"id":55327,"depth":190,"text":55330},"Pandemia koronawirusa z dziką satysfakcją testuje nas i naszą przedsiębiorczość. W całej tej kłopotliwej sytuacji, efekty tych testów wydają się być najpiękniejsze. Widzimy solidarność, wspólną walkę,","\u002Fblog\u002Fimages\u002Fkoronawirus-a-marketing-przyklady-dzialan-marek.webp",{},"\u002Fblog\u002Fkoronawirus-a-marketing-przyklady-dzialan-marek",{"title":55151,"description":55348},"blog\u002Fkoronawirus-a-marketing-przyklady-dzialan-marek","yH70Xb9z-TMJXwjh4xeYWsvAHoNhsk9EeiyNUVW6KEA",{"id":55356,"title":55357,"author":377,"body":55358,"category":11600,"coverStyle":197,"date":55664,"description":55665,"excerpt":197,"extension":200,"image":55666,"meta":55667,"navigation":203,"path":55668,"readTime":6251,"seo":55669,"seoDescription":197,"stem":55670,"__hash__":55671},"blog\u002Fblog\u002Fbrak-konwersji-w-sklepie-internetowym-11-przyczyn.md","Brak konwersji w sklepie internetowym: 11 przyczyn",{"type":9,"value":55359,"toc":55633},[55360,55368,55371,55375,55378,55381,55385,55394,55398,55401,55412,55415,55419,55422,55426,55434,55438,55441,55445,55448,55452,55455,55464,55467,55471,55474,55478,55481,55484,55493,55497,55500,55504,55507,55510,55514,55517,55521,55524,55527,55531,55540,55544,55547,55550,55554,55557,55563,55566,55570,55578,55581,55584,55588,55591,55595,55598,55602,55616,55622,55625],[16,55361,55362,55363,55367],{},"Inwestujesz w reklamy, dbasz o angażujące treści w mediach społecznościowych i cieszysz się wysokimi liczbami, patrząc na ",[182,55364,4750],{"href":55365,"rel":55366},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-zmniejszyc-bounce-rate-w-twoim-sklepie\u002F",[349],". Nie przynosi Ci on jednak spodziewanych wyników finansowych: konwersja w sklepie jest bardzo niska.",[16,55369,55370],{},"Dlaczego ludzie przychodzą do Twojego sklepu, ale nie kupują? Spróbujemy znaleźć odpowiedź na to pytanie.",[12,55372,55374],{"id":55373},"jakie-są-przyczyny-niskiej-konwersji","Jakie są przyczyny niskiej konwersji?",[16,55376,55377],{},"Problemy, przez które użytkownik opuszcza Twoją stronę bez dokonania zakupu, mogą pojawić się w różnych momentach. Większość z nich ma wspólną cechę. Stały się kłopotem dla Twojego klienta, który rozwiąże go w najszybszy sposób: zmieniając sklep.",[16,55379,55380],{},"Rzućmy okiem na działania, które Twój klient może podjąć, i potencjalne przeszkody zmniejszające konwersję.",[12,55382,55384],{"id":55383},"wyszukiwanie-produktu","Wyszukiwanie produktu",[16,55386,55387,55388,55393],{},"Oto podstawowa ",[182,55389,55392],{"href":55390,"rel":55391},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F23-sposoby-na-link-building-dla-sklepu-internetowego-pozyskiwanie-linkow-dla-ecommerce\u002F",[349],"funkcjonalność sklepu internetowego",": żeby coś kupić, trzeba najpierw to znaleźć. Upewnij się, że nie utrudniasz tego swojemu klientowi. W przeciwnym wypadku, zamiast szukać u Ciebie, wróci do Google, a zysk trafi do innego sklepu.",[220,55395,55397],{"id":55396},"niedziałająca-wyszukiwarka","Niedziałająca wyszukiwarka",[16,55399,55400],{},"Nieintuicyjne działanie wyszukiwarki może objawiać się na wiele sposobów:",[51,55402,55403,55406,55409],{},[54,55404,55405],{},"pomimo wpisania dokładnej nazwy produktu otrzymujesz wiele niepowiązanych wyników",[54,55407,55408],{},"podczas wpisywania nazwy nie pojawiają się sugestie",[54,55410,55411],{},"każdy produkt można znaleźć tylko pod jednym hasłem",[16,55413,55414],{},"Każdy z nich utrudnia lub uniemożliwia zakup, co wpływa negatywnie na konwersję. Szczególnie ważny jest ostatni punkt. Jeśli produkt nie pokazuje się po wyszukiwaniu, dla klienta oznacza to, że nie masz go w ofercie. Dopracowanie wyszukiwarki pozwoli na usunięcie tej bardzo podstawowej przeszkody.",[220,55416,55418],{"id":55417},"niejasne-kategorie","Niejasne kategorie",[16,55420,55421],{},"Drugą opcją wyszukiwania, jaką mogą użyć Twoi klienci, przeglądając ofertę sklepu internetowego, są kategorie. Tutaj kluczem jest wykorzystanie jasnego sposobu na przypisanie przedmiotów. Nie warto na siłę wymyślać własnych kryteriów: mają być przede wszystkim zrozumiałe dla użytkownika.",[220,55423,55425],{"id":55424},"nieatrakcyjne-przedstawienie-produktów","Nieatrakcyjne przedstawienie produktów",[16,55427,55428,55433],{},[182,55429,55432],{"href":55430,"rel":55431},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzrodla-ruchu-w-sklepie-internetowym-2\u002F",[349],"Sklep internetowy"," nie daje możliwości wzięcia produktu do ręki i obejrzenia go. W takim momencie kluczową rolę odgrywa opis produktu, zdjęcia oraz inne materiały. Jeśli na Twojej stronie opisy są wybrakowane lub skopiowane od producenta, a zdjęcia są słabej jakości lub nie ma ich w ogóle, skutecznie odstrasza to od zakupu.",[12,55435,55437],{"id":55436},"porównanie-z-konkurencją","Porównanie z konkurencją",[16,55439,55440],{},"Zakupy przez internet pozwalają na szybkie zapoznanie się z ofertą wielu sklepów. Oznacza to, że jeśli masz gorszą propozycję niż Twoi konkurenci, Twoje wyniki na tym ucierpią. ",[220,55442,55444],{"id":55443},"sposób-wysyłki","Sposób wysyłki",[16,55446,55447],{},"Konkurencyjne sklepy stawiają na dopasowanie się do klienta. W dobie paczkomatów nie warto ograniczać się jedynie do firm kurierskich.",[220,55449,55451],{"id":55450},"jeden-sposób-płatności","Jeden sposób płatności",[16,55453,55454],{},"To może być kolejny powód, dla którego klient wybierze inny sklep. Jeśli oferujesz tylko jeden sposób płatności, szczególnie jeśli jest to tradycyjny przelew, utrudniasz proces zakupowy. ",[16,55456,55457,55458,55463],{},"Płatności internetowe stają się coraz szybsze. Dobrym przykładem ",[182,55459,55462],{"href":55460,"rel":55461},"https:\u002F\u002Fwww.cashless.pl\u002F7281-blik-liczba-aktywnych-uzytkownikow-4-kw-2019",[349],"nowej tendencji jest Blik",". W ciągu drugiej połowy 2019 z Blika zaczęło korzystać prawie milion nowych osób, a przez cały 2019 rok 9 milionów osób przynajmniej raz zapłaciło tym sposobem. ",[16,55465,55466],{},"Warto przemyśleć też przesyłkę za pobraniem lub możliwość odbioru zamówienia i zapłaty w sklepie stacjonarnym, jeśli nie działasz jedynie w internecie.",[220,55468,55470],{"id":55469},"niekonkurencyjna-oferta","Niekonkurencyjna oferta",[16,55472,55473],{},"To jest najpoważniejszy powód, jaki możesz napotkać, szukając przyczyn niskiej konwersji, ponieważ będzie wymagał szerokich działań. Zanim zaczniesz gwałtownie zmieniać ceny, szukać nowych dostawców lub wprowadzać inne rewolucje, wyeliminuj inne kwestie. ",[220,55475,55477],{"id":55476},"brak-opinii-o-sklepie","Brak opinii o sklepie",[16,55479,55480],{},"Większość osób kupujących online sprawdza opinie o danym sklepie przed dokonaniem zakupu. Jeśli więc jeszcze nie zbierasz opinii, warto to zmienić. Dostarczają one społecznego dowodu słuszności, który może mieć większą moc niż płatne reklamy. Zastanów się, z perspektywy klienta, jakiemu komunikatowi prędzej uwierzysz – reklamie stworzonej przez dział marketingu sklepu czy bezstronnej osobie, która poświęciła swój czas na zostawienie oceny?",[16,55482,55483],{},"Co więcej, sklep, który nie zbiera opinii, może wydawać się po prostu niewiarygodny. Użytkownik nie mający pewności co do autentyczności biznesu nie zdecyduje się na zakupy. To zaś może doprowadzić do zmniejszenia konwersji.",[16,55485,55486,55487,55492],{},"Dzięki ",[182,55488,55491],{"href":55489,"rel":55490},"https:\u002F\u002Fbusiness.trustedshops.pl\u002Fprodukty\u002Fopinie",[349],"platformie opinii Trusted Shops"," zbierasz autentyczny feedback klientów, którzy faktycznie dokonali zakupu. To dla potencjalnych kupujących znak, że warto zrobić zakupy w Twoim sklepie, a co za tym idzie – potencjał do zwiększenia sprzedaży.",[12,55494,55496],{"id":55495},"proces-zakupu","Proces zakupu",[16,55498,55499],{},"Zadbaj o to, żeby był jak najłatwiejszy. Każdy etap, na którym Twój klient napotyka na trudności, zwiększa prawdopodobieństwo opuszczenia sklepu. Postaraj się też ograniczyć kroki oraz ilość danych do wpisania.",[220,55501,55503],{"id":55502},"wymagana-rejestracja-przy-zakupie","Wymagana rejestracja przy zakupie",[16,55505,55506],{},"Dla Ciebie może to być sposób na zyskanie danych kontaktowych Twoich klientów, jednak jest to bardzo poważny błąd. Ma większe konsekwencje niż tylko obniżenie konwersji. Jeśli wymagasz rejestracji przed zakupem produktu, łamiesz prawo.",[16,55508,55509],{},"Jak jednak zachęcić użytkownika do założenia konta? Warto pomyśleć nad właściwym przeprowadzeniem rejestracji. Przedstaw klientowi korzyści z założenia konta w Twoim sklepie oraz maksymalnie uprość formularz z danymi.",[220,55511,55513],{"id":55512},"brak-łatwego-kontaktu","Brak łatwego kontaktu",[16,55515,55516],{},"Jeżeli klient zdecyduje się na kupno, jednak nie będzie mógł znaleźć pewnych informacji na stronie, prawdopodobnie będzie chciał się z Tobą skontaktować. Twoim zadaniem jest ułatwić ten proces. Sprawdź, czy oferujesz kilka kanałów komunikacji z Twoją firmą, oraz jak szybko reagujesz na pytania. ",[220,55518,55520],{"id":55519},"brak-jasnych-komunikatów","Brak jasnych komunikatów",[16,55522,55523],{},"Przy takich czynnościach, jak płatności w internecie, zaufanie do strony jest kluczowe. Możesz je zwiększyć nie tylko przez umieszczenie certyfikatów czy stosowanie bezpiecznych protokołów, ale też dbając o jasne sformułowania. Zamień “Dalej” w formularzu na nazwę konkretnej akcji, jak “Podaj dane do wysyłki”. Poinformujesz tak klienta o następnym kroku transakcji. ",[16,55525,55526],{},"Innym, ważnym aspektem komunikatów są informacje o błędach. Zadbaj o to, żeby punkt, gdzie klient się pomylił, był jasno oznaczony, a podanie informacji w błędny sposób nie skutkowało wyczyszczeniem formularza.",[12,55528,55530],{"id":55529},"korzystanie-ze-strony","Korzystanie ze strony",[16,55532,55533,55534,55539],{},"Problem może też wynikać z ",[182,55535,55538],{"href":55536,"rel":55537},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Ftrendy-ux-w-e-commerce-na-2020\u002F",[349],"projektu strony"," i jej zachowania na różnych urządzeniach.",[220,55541,55543],{"id":55542},"niefunkcjonalna-strona","Niefunkcjonalna strona",[16,55545,55546],{},"To jest częsty problem małych biznesów. Twój sklep internetowy powinien w pierwszej kolejności być łatwy w obsłudze, potem estetyczny. Jeśli używasz nieczytelnego fontu, piękne tła się długo ładują, a podstawowe funkcje jak wyszukiwarka, kategorie i koszyk nie są jasno oznaczone, Twój użytkownik prędzej poszuka innego sklepu, niż przebije się przez Twoją stronę.",[16,55548,55549],{},"Czasem problem leży w niedopasowaniu witryny do różnych przeglądarek. Tutaj też nie oczekuj tego, że przeciętny klient zainstaluje inny program, aby kupić u Ciebie.",[220,55551,55553],{"id":55552},"niefunkcjonalna-wersja-mobilna","Niefunkcjonalna wersja mobilna",[16,55555,55556],{},"Coraz więcej klientów kupuje bezpośrednio z telefonu. Jeśli nie zauważasz tego trendu u siebie, może to wynikać z nieprzystosowania strony do wyświetlania na telefonie lub tablecie. ",[12,55558,55560],{"id":55559},"jak-sprawdzić-co-obniża-twoją-konwersję",[224,55561,55562],{},"Jak sprawdzić co obniża Twoją konwersję?",[16,55564,55565],{},"Po przeczytaniu powyższej listy możesz mieć już kilka punktów do sprawdzenia w pierwszej kolejności. Nawet krótka analiza pomoże Ci w dotarciu do głębiej ukrytych informacji.",[12,55567,55569],{"id":55568},"zachowanie-w-witrynie","Zachowanie w witrynie",[16,55571,55572,55573,55577],{},"Szerszy obraz tego, jak Twoi klienci rzeczywiście zachowują się na stronie, pozwoli na określenie potencjalnych problemów. Możesz zacząć od wyników z ",[182,55574,4961],{"href":55575,"rel":55576},"http:\u002F\u002Fanalytics.google.com\u002Fanalytics",[349],", skupiając się szczególnie na danych wskaźnikach.",[220,55579,45492],{"id":55580},"strony-wyjścia",[16,55582,55583],{},"Gdy dowiesz się, na jakim etapie użytkownicy opuszczają Twoją witrynę, możesz wyciągnąć wnioski o potencjalnych trudnościach. Szczególnie warto zwrócić uwagę na poszczególne etapy od dodania produktów do koszyka do strony finalizacji transakcji. Pomoże Ci to określić wąskie gardła i kwestie, które wymagają najpilniejszej reakcji.",[220,55585,55587],{"id":55586},"urządzenia","Urządzenia",[16,55589,55590],{},"Raport skoncentrowany na urządzeniach Twoich klientów może dostarczyć kolejne wartościowe dane. Jeśli zauważysz zależność odrzuceń i danego urządzenia mobilnego, prawdopodobnie Twoja strona nie jest zoptymalizowana i nie wyświetla się właściwie.",[220,55592,55594],{"id":55593},"zaangażowanie","Zaangażowanie",[16,55596,55597],{},"Najbardziej logiczną metryką miary zaangażowania może wydawać Ci się czas, jaki użytkownik spędził na stronie. Google Analytics jednak mierzy go w dość zawiły sposób, więc żeby właściwie zinterpretować zachowanie użytkownika, warto zestawić czas spędzony w witrynie z metryką strony\u002Fsesja. O zaciekawieniu użytkownika świadczy długi czas razem z wysoką liczbą stron w sesji. Jednak kiedy klient przegląda wiele stron w krótkim czasie, może to świadczyć o problemach z nawigacją po serwisie.",[12,55599,55601],{"id":55600},"ładowanie-się-strony","Ładowanie się strony",[16,55603,55604,55609,55610,55615],{},[182,55605,55608],{"href":55606,"rel":55607},"https:\u002F\u002Fwww.section.io\u002Fblog\u002Fpage-load-time-bounce-rate\u002F",[349],"17% użytkowników"," opuści Twoją witrynę, jeśli ładuje się dłużej niż trzy sekundy. Tyle samo czasu zajęło Ci przeczytanie poprzedniego zdania. Wynik Twojej strony sprawdzisz dzięki ",[182,55611,55614],{"href":55612,"rel":55613},"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002Fpagespeed\u002Finsights\u002F",[349],"Google PageSpeed Insights",". To narzędzie zasugeruje Ci, w jaki sposób możesz skrócić ten czas.",[12,55617,55619],{"id":55618},"co-z-tego-wynika",[224,55620,55621],{},"Co z tego wynika?",[16,55623,55624],{},"Jak widać, wiele czynników wpływa na obniżenie konwersji. Przeanalizuj swoją stronę pod kątem każdego problemu i stwórz ich listę, razem z proponowanymi rozwiązaniami. Warto ocenić je pod kątem łatwości wprowadzenia rozwiązania oraz potencjalnego wpływu na konwersję. Zacznij od tych, które wymagają najmniej wysiłku i mogą wywołać największe zmiany.",[16,55626,55627,55628,55632],{},"Proces ",[182,55629,55631],{"href":42324,"rel":55630},[349],"optymalizacji Twojego sklepu internetowego"," wymaga cierpliwości, obserwowania rezultatów i dopasowywania się do rzeczywistości. Pozwoli Ci na pełne wykorzystanie efektów pracy, jaką wkładasz w przyciągnięcie klientów do Twojej strony.",{"title":34,"searchDepth":190,"depth":190,"links":55634},[55635,55636,55641,55647,55652,55656,55657,55662,55663],{"id":55373,"depth":190,"text":55374},{"id":55383,"depth":190,"text":55384,"children":55637},[55638,55639,55640],{"id":55396,"depth":359,"text":55397},{"id":55417,"depth":359,"text":55418},{"id":55424,"depth":359,"text":55425},{"id":55436,"depth":190,"text":55437,"children":55642},[55643,55644,55645,55646],{"id":55443,"depth":359,"text":55444},{"id":55450,"depth":359,"text":55451},{"id":55469,"depth":359,"text":55470},{"id":55476,"depth":359,"text":55477},{"id":55495,"depth":190,"text":55496,"children":55648},[55649,55650,55651],{"id":55502,"depth":359,"text":55503},{"id":55512,"depth":359,"text":55513},{"id":55519,"depth":359,"text":55520},{"id":55529,"depth":190,"text":55530,"children":55653},[55654,55655],{"id":55542,"depth":359,"text":55543},{"id":55552,"depth":359,"text":55553},{"id":55559,"depth":190,"text":55562},{"id":55568,"depth":190,"text":55569,"children":55658},[55659,55660,55661],{"id":55580,"depth":359,"text":45492},{"id":55586,"depth":359,"text":55587},{"id":55593,"depth":359,"text":55594},{"id":55600,"depth":190,"text":55601},{"id":55618,"depth":190,"text":55621},"2020-04-15","Inwestujesz w reklamy, dbasz o angażujące treści w mediach społecznościowych i cieszysz się wysokimi liczbami, patrząc na ruch na stronie. Nie przynosi Ci on jednak spodziewanych wyników finansowych: ","\u002Fblog\u002Fimages\u002Fbrak-konwersji-w-sklepie-internetowym-11-przyczyn.webp",{},"\u002Fblog\u002Fbrak-konwersji-w-sklepie-internetowym-11-przyczyn",{"title":55357,"description":55665},"blog\u002Fbrak-konwersji-w-sklepie-internetowym-11-przyczyn","fq_22ky7_mI01-vYkK6qWRRWNPWyvE8D4QLzkAzOcJY",{"id":55673,"title":55674,"author":377,"body":55675,"category":28901,"coverStyle":197,"date":55664,"description":56113,"excerpt":197,"extension":200,"image":56114,"meta":56115,"navigation":203,"path":56116,"readTime":6251,"seo":56117,"seoDescription":197,"stem":56118,"__hash__":56119},"blog\u002Fblog\u002Fjak-moze-ci-pomoc-smartlook.md","Jak może Ci pomóc Smartlook?",{"type":9,"value":55676,"toc":56097},[55677,55680,55691,55702,55705,55709,55712,55715,55744,55747,55750,55754,55761,55764,55768,55775,55778,55782,55787,55790,55835,55838,55860,55864,55874,55877,55899,55902,55909,55929,55932,55939,55946,55949,55961,55964,55968,55973,55976,55993,55997,56000,56004,56009,56015,56018,56023,56026,56044,56048,56051,56085,56088],[12,55678,55674],{"id":55679},"jak-może-ci-pomóc-smartlook",[16,55681,55682,55683,55690],{},"Szukasz narzędzia, które pozwoli Ci dowiedzieć się więcej o Twoich użytkownikach? ",[182,55684,55687],{"href":55685,"rel":55686},"https:\u002F\u002Fwww.smartlook.com\u002F?_ak=ns6mW1V1l",[349],[224,55688,55689],{},"Smartlook"," może być idealnym wyborem dla Ciebie. W tym artykule pokażemy Ci, jak to narzędzie może pomóc:",[51,55692,55693,55696,55699],{},[54,55694,55695],{},"znaleźć elementy do poprawy w Twojej aplikacji, albo na stronie internetowej",[54,55697,55698],{},"poprawić konwersję",[54,55700,55701],{},"wyciągnąć cenne wnioski w bardzo krótkim czasie",[16,55703,55704],{},"Czytaj więcej i dowiedz się, jakie możliwości niesie ze sobą Smartlook.",[12,55706,55708],{"id":55707},"czym-jest-smartlook-i-jak-może-ci-pomóc","Czym jest Smartlook i jak może Ci pomóc?",[16,55710,55711],{},"Smartlook to zaawansowane narzędzie analityczne dla stron internetowych i aplikacji mobilnych. Oferuje rozwiązania zarówno dla małych biznesów, jak i dla bardzo dużych firm. ",[16,55713,55714],{},"Jeśli chodzi o konkretne działki i branże, Smartlook szczególnie przydaje się:",[51,55716,55717,55727,55732,55738],{},[54,55718,55719,1083,55722,55726],{},[224,55720,55721],{},"Projektantom i badaczom UX",[182,55723,55725],{"href":55536,"rel":55724},[349],"Specjaliści od UX"," mogą używać tego narzędzia aby zobaczyć, jak użytkownicy korzystają z produktu i znaleźć potencjalne problemy z funkcjonalnością.",[54,55728,55729,227],{},[224,55730,55731],{},"Growth hackerzy i specjaliści od marketingu – Smartlook pozwala im analizować to, jak ludzie zachowują się w zależności od etapu lejka sprzedażowego.",[54,55733,55734,55737],{},[224,55735,55736],{},"Obsługa klienta"," – Nagranie ze Smartlook pozwalają specjalistom od obsługi klienta zobaczyć, jak klient używał strony, znaleźć przyczynę, która leży za problemem i zasugerować odpowiednie rozwiązanie. ",[54,55739,55740,55743],{},[224,55741,55742],{},"Specjaliści ecommerce"," – Narzędzia analityczne pozwalają śledzić im wyniki sklepu i wprowadzać nowe rozwiązania, które pozwolą zwiększyć konwersję.",[16,55745,55746],{},"To tylko kilka z najbardziej popularnych przykładów użycia Smartlooka. To narzędzie może być źródłem wartościowych informacji dla osób z innych działek, na przykład programistów, albo specjalistów od sprzedaży. Smartlook pozwala wyciągać ciekawe wnioski, ale to tylko początek. Możesz się zainspirować i wykorzystać tę wiedzę w kreatywny sposób. ",[16,55748,55749],{},"Oto co Smartlook oferuje dla stron internetowych i aplikacji mobilnych:",[12,55751,55753],{"id":55752},"smartlook-dla-aplikacji-mobilnych","Smartlook dla aplikacji mobilnych",[16,55755,55756,55757,55760],{},"To jedna z rzeczy, która wyróżnia Smartlooka na tle podobnych aplikacji. W przeciwieństwie do wielu innych narzędzi, ",[224,55758,55759],{},"Smartlook wspiera aplikacje mobilne",", nie tylko webowe. ",[16,55762,55763],{},"Zobacz jak to narzędzie może Ci pomóc dowiedzieć się więcej o użytkownikach Twojej aplikacji:",[220,55765,55767],{"id":55766},"always-on-recordings-nagrywanie-wszystkich-sesji","Always-on recordings – nagrywanie wszystkich sesji",[16,55769,55770,55771,55774],{},"To jedna z flagowych funkcji Smartlooka. Narzędzie nagrywa ",[949,55772,55773],{},"każdego użytkownika"," Twojej aplikacji. Dzięki temu możesz z łatwością znaleźć nagrania konkretnych zachowań. Nie musisz obawiać się, że przegapisz coś ważnego. ",[16,55776,55777],{},"Smartlook to coś więcej niż wielki zbiór nagrań. Nikt z nas nie ma czasu analizować wszystkie z nich, jedno po drugim. Z pomocą przychodzą różne sprytne filtry:",[220,55779,55781],{"id":55780},"zaawansowane-filtry","Zaawansowane filtry",[16,55783,55784],{},[32,55785],{"alt":34,"src":55786},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586958025816-1024x649.png",[16,55788,55789],{},"Ze Smartlookiem możesz łatwo filtrować nagrania wedlug:",[51,55791,55792],{},[54,55793,55794],{},[51,55795,55796,55801,55807,55812,55818,55824,55829],{},[54,55797,55798],{},[224,55799,55800],{},"daty",[54,55802,55803,55804],{},"konkretnej ",[224,55805,55806],{},"domeny",[54,55808,55809],{},[224,55810,55811],{},"czasu trwania",[54,55813,55814,55817],{},[224,55815,55816],{},"notatek"," dodany do nagrania ",[54,55819,55820,55823],{},[224,55821,55822],{},"liczby stron"," w danych nagrania",[54,55825,55826],{},[224,55827,55828],{},"całkowitej liczby wizyt danego użytkownika",[54,55830,55831,55834],{},[224,55832,55833],{},"odwiedzonych URLi",", na przykład strony głównej, albo strony z wyceną",[16,55836,55837],{},"To właściwie tylko wisienka na torcie. Możesz korzystać z też innych, bardziej zaawansowanych filtrów:",[51,55839,55840,55845,55850,55855],{},[54,55841,55842],{},[224,55843,55844],{},"zmiennych opartych na lokalizacji, na przykład mieście, regionie, państwu albo adresie IP",[54,55846,55847],{},[224,55848,55849],{},"filtrów technologicznych, takich jak rodzaj przeglądarki, urządzenie i system operacyjny",[54,55851,55852],{},[224,55853,55854],{},"źródle, w tym tagi UTM albo URL strony odsyłającej",[54,55856,55857,227],{},[224,55858,55859],{},"szerokiej oferty filtrów opartych na cechach użytkownika. Możesz przeszukiwać sesje na podstawie maila, imienia albo ID użytkownika. Smartlook pozwala też przeglądać nagrania albo tylko nowych, albo tylko powracających użytkowników. Co więcej, możesz dodać konkretne osoby do ulubionych, używać swojego API i filtrować za pomocą daty, kiedy użytkownik był widziany po raz pierwszy – albo po raz ostatni. Jak widać, wybór jest naprawdę spory.",[220,55861,55863],{"id":55862},"śledzenie-eventów","Śledzenie eventów",[16,55865,55866,55867,55870,55871,284],{},"Nie musisz szukać ",[949,55868,55869],{},"tego momentu"," ręcznie. Kiedy już wiesz, czego potrzebujesz, możesz stworzyć w Smartlook konkretny ",[224,55872,55873],{},"event",[16,55875,55876],{},"Właściwie każde zachowanie w aplikacji może być eventem. Możesz skupić się na kliknięciach na konkretnych element, danej aktywności, albo akcji przesłanej przez API. Smartlook wyróżnia różne rodzaje eventów:",[51,55878,55879,55884,55889,55894],{},[54,55880,55881,227],{},[224,55882,55883],{},"Aktywność albo view controller – Każdy ekran Twojej aplikacji mobilnej może być zdefiniowany jako event.",[54,55885,55886],{},[224,55887,55888],{},"Dotknięty element – Każdy tap, na przykład na konkretnym przycisku, również może stać się eventem.",[54,55890,55891],{},[224,55892,55893],{},"Scalone eventy – Możesz scalić różne aktywności w jeden event i przeglądać nagrania, które zawierają wszystkie z tych akcji.",[54,55895,55896],{},[224,55897,55898],{},"Kliki z dodatkowymi własnościami (custom properties) – Ten rodzaj eventów świetnie się sprawdza do śledzenia różnych wersji w ramach jednego A\u002FB testu.",[16,55900,55901],{},"Kiedy filtrujesz sesje pod kątem danych eventów, nagranie odtworzy się od momentu, w którym event miał miejsce. To oszczędza bardzo dużo czasu, szczególnie kiedy masz setki nagrań do obejrzenia.",[16,55903,55904,55905,55908],{},"Wybór ",[224,55906,55907],{},"filtrów eventowych"," w Smartlooku też jest całkiem spory. To tylko kilka z tych najważniejszych:",[51,55910,55911,55920],{},[54,55912,55913],{},[224,55914,55915,55916,55919],{},"Kliki na tekst albo selektor CSS – Ten filtr odnosi się do dodatkowych własności (",[949,55917,55918],{},"custom properties",") wspomnianych wyżej.",[54,55921,55922],{},[224,55923,55924,55925,55928],{},"Błędy Javascript i wściekłe kliki (",[949,55926,55927],{},"rage clicks",") –  Te dwie funkcje pozwolą Ci odkryć, co budzi frustrację w Twoich użytkownikach. Smartlook wykrywa błędy na stronie i momenty, gdy użytkownik klika na coś bardzo szybko i kilka razy pod rząd. Takie zdarzenie sugeruje, że warto coś poprawić.",[16,55930,55931],{},"Inne filtry odnoszą się do wpisywanego tekstu, lejków marketingowych i wielu innych czynników. Cały czas pojawiają się nowe opcje. ",[220,55933,55935,55936,33199],{"id":55934},"lejki-funnels","Lejki (",[949,55937,55938],{},"funnels",[16,55940,55941,55942,55945],{},"Przejdźmy do kolejnej ważnej funkcji Smartlooka: ",[224,55943,55944],{},"lejków",". To narzędzie pozwoli Ci zrozumieć, dlaczego ludzie wychodzą z Twojej aplikacji. Możesz oglądać nagrania i dowiedzieć się, dlaczego użytkownicy nie kończą swojej ścieżki. Ta wiedza pozwoli Ci znaleźć najważniejsze problemy, odpowiednie rozwiązania i zwiększyć konwersję. Lejki są świetną opcją do analizowania tego, jak użytkownicy rejestrują się albo dokonują płatności w aplikacji.",[16,55947,55948],{},"Inne funkcje związane z lejkami to:",[51,55950,55951,55956],{},[54,55952,55953],{},[224,55954,55955],{},"Retroaktywne statystyki – To kolejna rzecz, która odróżnia Smartlooka od narzędzi takich jak Google Analytics. Nie musisz zbierać nowych danych. Możesz korzystać z tych, które już masz.",[54,55957,55958,227],{},[224,55959,55960],{},"Lejki z eventów – Zamiast tworzyć lejki z URLi, możesz je budować również z eventów.",[16,55962,55963],{},"Innymi słowy, to świetna rzecz, która pozwoli Ci zrozumieć szerszy kontekst zachowań. ",[220,55965,55967],{"id":55966},"wygodne-raporty","Wygodne raporty",[16,55969,55970],{},[32,55971],{"alt":34,"src":55972},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586957987625-1024x647.png",[16,55974,55975],{},"Jedna z najlepszych rzeczy w Smartlooku to prosty dostęp do informacji:",[51,55977,55978,55983,55988],{},[54,55979,55980],{},[224,55981,55982],{},"Modyfikowalny dashboard – To ekran, który widzisz po otworzeniu Smartlooka. W zależności od Twoich potrzeb, możesz wybrać dane, które będą widoczne w dashboardzie.",[54,55984,55985],{},[224,55986,55987],{},"Maile z raportami – Nie musisz nawet otwierać samego narzędzia. Smartlook będzie wysyłać Ci gotowe raporty email. Takie krótkie podsumowania pozwolą Ci śledzić na bieżąco Twoje postępy.",[54,55989,55990],{},[224,55991,55992],{},"Alerty o zmianach – Dostaniesz powiadomienia o nietypowych zmianach w Twoich statystykach. Dzięki temu znajdziesz kluczowe problemy, zanim będą mogły wpłynąć na Twój biznes.",[12,55994,55996],{"id":55995},"smartlook-dla-stron-internetowych","Smartlook dla stron internetowych",[16,55998,55999],{},"Większość z opcji Smartlooka dla aplikacji mobilnych jest dostępna też dla stron internetowych. Mowa tutaj o nagrywaniu, filtrach, śledzeniu eventów, raportowaniu i lejkach. Jest jednak pewne narzędzie dostępne tylko dla stron: ",[220,56001,56003],{"id":56002},"heatmaps-mapy-cieplne","Heatmaps (mapy cieplne)",[16,56005,56006],{},[32,56007],{"alt":34,"src":56008},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586958008764-1024x646.png",[16,56010,56011,56014],{},[224,56012,56013],{},"Mapy cieplne (heatmaps)"," są jedną z najciekawszych funkcji Smartlooka. Pozwalają Ci one sprawdzić, które elementy na Twojej stronie dostają najwięcej uwagi. Możesz zobaczyć, gdzie użytkownicy klikają, jak przesuwają kursor myszki i jak daleko scrollują. ",[16,56016,56017],{},"Istnieją trzy różne rodzaje map cieplnych: mapa klików, mapa ruchów kursowa i mapa scrollowania, jak ta przedstawiona poniżej:",[16,56019,56020],{},[32,56021],{"alt":34,"src":56022},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F04\u002Fscreely-1586958017255-1024x641.png",[16,56024,56025],{},"Wygląda nieźle, prawda? Oto inne zalety map cieplnych Smartlooka:",[51,56027,56028,56033,56038],{},[54,56029,56030,227],{},[224,56031,56032],{},"Działają retroaktywnie – Podobnie jak w wypadku lejków, nie musisz czekać, aż zbierzesz nowe dane. Możesz działać z tym, co już masz.",[54,56034,56035,227],{},[224,56036,56037],{},"Możesz zobaczyć, jak różnią się różne grupy użytkowników – Smartlook pozwala sprawdzić, jak zachowanie użytkowników powracających różni się od tych nowych.",[54,56039,56040,56043],{},[224,56041,56042],{},"Pozwalają porównać różne urządzenia"," – Widzisz, jak ludzie używają Twojej strony na laptopie, smartfonie albo tablecie. Różnice bywają całkiem zadziwiające.",[12,56045,56047],{"id":56046},"integracje-ze-smartlook","Integracje ze Smartlook",[16,56049,56050],{},"Narzędzia działają lepiej, gdy działają razem. Smartlook oferuje szeroki wybór integracji z innymi znanymi aplikacjami, takimi jak:",[51,56052,56053,56058,56064,56070,56080],{},[54,56054,56055],{},[224,56056,56057],{},"Slack, aby mieć wszystkie powiadomienia w jednym miejscu.",[54,56059,56060,56063],{},[224,56061,56062],{},"Intercom",", żeby zobaczyć, jak dana osoba używała Twojej strony albo aplikacji.",[54,56065,56066,56069],{},[224,56067,56068],{},"Google Analytics i Google Tag Manager",", żeby połączyć dane jakościowe i ilościowe.",[54,56071,56072,56075,56076,56079],{},[224,56073,56074],{},"Platformy ecommerce",", takie jak ",[224,56077,56078],{},"Shopify, Shoptec, Shoprenter, Shoper, Soteshop, RedCart, ClickShop"," i wiele innych. To świetne rozwiązanie, żeby poprawić wyniki Twojego sklepu online.",[54,56081,56082],{},[224,56083,56084],{},"Większość platform do tworzenia stron, np. Wix.com, WordPress and Bloger (Blogspot).",[16,56086,56087],{},"Jak widzisz, istnieje mnóstwo integracji, które ułatwią Ci życie. Nie musisz zmieniać wszystkich przyzwyczajeń: Smartlook jest gotowy do połączenia z Twoimi ulubionymi aplikacjami.",[16,56089,56090,56091,56096],{},"Już teraz możesz skorzystać z ",[182,56092,56095],{"href":56093,"rel":56094},"https:\u002F\u002Fwww.smartlook.com\u002Fpricing\u002F",[349],"darmowego triala"," oraz wersji freemium. Sprawdź i zobacz, jak Smartlook może Ci pomóc ulepszyć Twój produkt.",{"title":34,"searchDepth":190,"depth":190,"links":56098},[56099,56100,56101,56109,56112],{"id":55679,"depth":190,"text":55674},{"id":55707,"depth":190,"text":55708},{"id":55752,"depth":190,"text":55753,"children":56102},[56103,56104,56105,56106,56108],{"id":55766,"depth":359,"text":55767},{"id":55780,"depth":359,"text":55781},{"id":55862,"depth":359,"text":55863},{"id":55934,"depth":359,"text":56107},"Lejki (funnels)",{"id":55966,"depth":359,"text":55967},{"id":55995,"depth":190,"text":55996,"children":56110},[56111],{"id":56002,"depth":359,"text":56003},{"id":56046,"depth":190,"text":56047},"Jak może Ci pomóc Smartlook? Szukasz narzędzia, które pozwoli Ci dowiedzieć się więcej o Twoich użytkownikach? Smartlook może być idealnym wyborem dla Ciebie. W tym artykule pokażemy Ci, jak to narzęd","\u002Fblog\u002Fimages\u002Fjak-moze-ci-pomoc-smartlook.webp",{},"\u002Fblog\u002Fjak-moze-ci-pomoc-smartlook",{"title":55674,"description":56113},"blog\u002Fjak-moze-ci-pomoc-smartlook","z1JxQN3v1hw7xW6FoQoyUUDaWDS4CFXJMvv5hu1Agmo",{"id":56121,"title":56122,"author":377,"body":56123,"category":196,"coverStyle":197,"date":56406,"description":56407,"excerpt":197,"extension":200,"image":56408,"meta":56409,"navigation":203,"path":56410,"readTime":5370,"seo":56411,"seoDescription":197,"stem":56412,"__hash__":56413},"blog\u002Fblog\u002Fseo-friendly-content-jak-go-tworzyc.md","SEO-friendly content: jak go tworzyć?",{"type":9,"value":56124,"toc":56400},[56125,56136,56143,56161,56164,56168,56175,56181,56192,56198,56204,56208,56214,56217,56237,56240,56245,56250,56256,56261,56266,56272,56277,56282,56293,56297,56306,56312,56318,56328,56334,56338,56348,56354,56383,56389],[16,56126,56127,56128,56132,56133,284],{},"Pozycjonowanie strony internetowej można porównać do budowania wieży z klocków — jeśli starannie dobieramy właściwe elementy, jej szczyt po pewnym czasie będzie naprawdę wysoki. Tak, jak pozycja dobrze ",[182,56129,56131],{"href":41948,"rel":56130},[349],"optymalizowanej strony",". Elementów, z których budujemy pozycję w wynikach wyszukiwania, jest wiele. Dziś skupimy się na jednym z nich — to ",[224,56134,56135],{},"treści przyjazne SEO",[16,56137,56138,56139,56142],{},"Jak tworzyć ",[224,56140,56141],{},"content przyjazny SEO","? Przygotowaliśmy dla Ciebie opis 4 dobrych praktyk, których stosowanie w zauważalny sposób przyczyni się do widoczności Twojej strony. W Skrócie można streścić je do pojedynczych zdań:",[51,56144,56145,56148,56151,56158],{},[54,56146,56147],{},"Staraj się zadowolić jak najwięcej odbiorców",[54,56149,56150],{},"Przyłóż się do szukania keywordów",[54,56152,56153,56154],{},"Stawiaj na ",[182,56155,56157],{"href":44444,"rel":56156},[349],"wysoką jakość tekstów",[54,56159,56160],{},"Optymalizuj wszystko, co się da",[16,56162,56163],{},"Jak to robić? Czytaj dalej — wszystkiego się dowiesz!",[12,56165,56167],{"id":56166},"seo-friendly-content-sposób-nr-1-staraj-się-zadowolić-jak-najwięcej-odbiorców","SEO friendly content. Sposób nr 1: Staraj się zadowolić jak najwięcej odbiorców",[16,56169,56170,56171,56174],{},"Oczywiście nigdy nie dogodzisz każdemu, ale nic nie stoi na przeszkodzie, aby usatysfakcjonować zdecydowaną większość rzeczywistych i potencjalnych klientów. Aby to osiągnąć, należy publikować zróżnicowane treści, pośród których każdy znajdzie te, które lubi i których szuka. ",[224,56172,56173],{},"SEO friendly content"," musi uwzględniać różnych odbiorców.",[16,56176,56177,56180],{},[224,56178,56179],{},"Po pierwsze, ważna jest zróżnicowana tematyka."," Treści na stronie można — a raczej trzeba — dopasować do konsumentów na różnym etapie lejka zakupowego. Jedni użytkownicy dopiero uświadomili sobie swój problem, inni już rozeznają się w palecie rozwiązań, jeszcze inni rozważają zakup lub już go dokonali. Do każdej z tych grup należy skierować inne treści, aby odpowiedzi na swoje pytania znaleźli właśnie na Twojej stronie.",[16,56182,56183,56184,56186,56187,56191],{},"Tematyka wpisów na firmowym blogu powinna być różnorodna również z uwagi na grupy klientów, do których kierujesz swój produkt lub usługę. Tworząc ",[224,56185,56135],{},", inne zalety pokażesz klientowi biznesowemu, a inne osobie prywatnej. Inaczej przedstawisz produkt millenialsowi, a inaczej ",[182,56188,56190],{"href":43255,"rel":56189},[349],"młodej mamie",". Tutaj przyda się znajomość obecnych i potencjalnych klientów, umiejętność podzielenia ich na grupy i stworzenie reprezentujących ich person, czyli elementy strategii marketingowej.",[16,56193,56194,56197],{},[224,56195,56196],{},"Po drugie, warto stawiać na różnorodne formaty."," Publikuj zarówno recenzje i porównania tekstowe, poradniki oraz artykuły eksperckie, jak również recenzje w formacie video czy albumy zdjęć z niewielką ilością tekstu. Dobrym rozwiązaniem jest też łącznie formatów w ramach jednego artykułu — np. długi tekst + podcast nagrany na jego podstawie. Ilu internautów, tyle preferencji, więc dobrze nie ograniczać się do jednego formatu.",[16,56199,56200,56203],{},[224,56201,56202],{},"Po trzecie, nie ignoruj ani użytkowników mobilnych, ani desktopowych."," Każda z grup stanowi mniej-więcej połowę użytkowników Internetu, dlatego treści, które publikujesz, powinny być dopasowane do obu rodzajów urządzeń.",[12,56205,56207],{"id":56206},"seo-friendly-content-sposób-nr-2-przyłóż-się-do-szukania-keywordów","SEO friendly content. Sposób nr 2: Przyłóż się do szukania keywordów",[16,56209,56210,56211,284],{},"Właściwy dobór fraz kluczowych to jeden z najistotniejszych elementów ",[224,56212,56213],{},"treści przyjaznych SEO",[16,56215,56216],{},"Jak wybrać właściwe frazy? Po pierwsze, stwórz listę potencjalnych key wordów z uwzględnieniem swojej oferty. Dla przykładu posłużmy się kwiaciarnią internetową ze sklepem stacjonarnym w Poznaniu. Frazami dla takiego biznesu mogą być np.:",[51,56218,56219,56222,56225,56228,56231,56234],{},[54,56220,56221],{},"Kwiaciarnia internetowa",[54,56223,56224],{},"Kwiaciarnia online",[54,56226,56227],{},"Kwiaciarnia Poznań",[54,56229,56230],{},"Kwiaciarnia Poznań Rataje",[54,56232,56233],{},"Kwiaciarnia z dostawą Poznań",[54,56235,56236],{},"Kwiaciarnia z dowozem Poznań",[16,56238,56239],{},"W poszukiwaniach warto posiłkować się także podpowiedziami wyszukiwarki Google, która po wpisaniu frazy sugeruje także inne, jej zdaniem pasujące do zagadnienia.",[16,56241,56242],{},[32,56243],{"alt":34,"src":56244},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-kwiaciarnia-2.png",[16,56246,56247],{},[32,56248],{"alt":34,"src":56249},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-kwiaciarnia.png",[16,56251,56252,56253,56255],{},"Dobrym rozwiązaniem są także narzędzia stworzone do pomocy w szukaniu keywordów, jak np. Keywordtool.io czy Planer Słów Kluczowych Google. Ułatwiają pisanie ",[224,56254,56213],{}," dzięki gotowej liście fraz, które rozwijają podaną na początku frazę wyjściową.",[16,56257,56258],{},[32,56259],{"alt":34,"src":56260},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-keywordtool-1024x578.png",[16,56262,56263],{},[32,56264],{"alt":34,"src":56265},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-google-planer-s%C5%82%C3%B3w-kluczowych-1024x598.png",[16,56267,56268,56271],{},[224,56269,56270],{},"Gdy już skomponujesz listę keywordów, sprawdź ich popularność i konkurencyjność"," — to również można zrobić w Planerze Słów Kluczowych Google. Nie popularne frazy to frazy o wysokiej konkurencji. Frazy mniej konkurencyjne to te, które mają także mniejszą liczbę zapytań. Pozycjonując się za pomocą jednych i drugich masz największe szanse na osiągnięcie dobrych wyników.",[16,56273,56274],{},[32,56275],{"alt":34,"src":56276},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-prognozy-1024x380.png",[16,56278,56279],{},[32,56280],{"alt":34,"src":56281},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fscreen-dane-historyczne-1024x199.png",[16,56283,56284,56285,56288,56289,56292],{},"Pamiętaj, aby wybierać nie tylko frazy ogólne, ale również dłuższe, bardziej precyzyjne, czyli ",[224,56286,56287],{},"frazy długiego ogona."," Co prawda cieszą się znacznie mniejszą popularnością, jednak używa ich całkiem inna grupa użytkowników — bardziej zdecydowanych, szukających głębszego rozeznania w temacie, mających już za sobą wstępny research czy rozmyślania o swoich potrzebach. Spełniają wspomniane wyżej założenie ",[224,56290,56291],{},"treści SEO friendly",", które mówi o uwzględnianiu podczas tworzenia contentu różnic pomiędzy grupami odbiorców.",[12,56294,56296],{"id":56295},"seo-friendly-content-sposób-nr-3-stawiaj-na-wysoką-jakość-tekstów","SEO friendly content. Sposób nr 3: Stawiaj na wysoką jakość tekstów",[16,56298,56299,56302,56303,56305],{},[182,56300,12144],{"href":51944,"rel":56301},[349]," są coraz bardziej wyrafinowane i już od dawna nie zwracają uwagi wyłącznie na słowa kluczowe. Aby uzyskać wysoką notę i ",[224,56304,56141],{},", należy zadbać o wysoką jakość tekstów, i to na różnych poziomach.",[16,56307,56308,56311],{},[224,56309,56310],{},"Dobry tekst przede wszystkim niesie wartość."," Jest przydatny dla żywego użytkownika, nie napisany wyłącznie pod preferencje botów. Przed pisaniem należy więc zrobić solidny research poruszanego tematu oraz potrzeb czytelników.",[16,56313,56314,56317],{},[224,56315,56316],{},"Dobry tekst to także prawidłowa struktura."," Prawidłowo skonstruowane tytuł, śródtytuły, lead, kolejne akapity, pisanie od ogółu do szczegółu, podkreślanie najważniejszych informacji, stosowanie języka korzyści, znajomość wzorów czytania w internecie czy psychologii sprzedaży — im większa wiedza o projektowaniu tekstów, tym wyższa ich jakość.",[16,56319,56320,56321,56327],{},"Niezwykle istotna jest również ",[182,56322,56324,284],{"href":49101,"rel":56323},[349],[224,56325,56326],{},"poprawność językowa"," Z jednej strony należy dbać o ortografię, gramatykę czy interpunkcję — wbrew pozorom 5 z języka polskiego w liceum to często zbyt mało, by móc z czystym sumieniem nazwać się ekspertem od polszczyzny. Z drugiej strony, ważne są też takie elementy, jak zgrabna budowa zdań, adekwatne słownictwo, naturalne wplatanie w tekst fraz kluczowych oraz atrakcyjny styl pisania.",[16,56329,56330,56331,56333],{},"W skrócie można powiedzieć, że ",[224,56332,56173],{}," to user friendly content.",[12,56335,56337],{"id":56336},"seo-friendly-content-sposób-nr-4-optymalizuj-wszystko-co-się-da","SEO friendly content. Sposób nr 4: Optymalizuj wszystko, co się da",[16,56339,56340,56341,56343,56344,56347],{},"Jeśli potrzebujesz na swojej stronie ",[224,56342,56213],{},", zadbaj o porządną optymalizację on-site. ",[224,56345,56346],{},"Optymalizacja on-site"," to szereg działań do wykonania na stronie, które wpływają na jej lepszą widoczność. W idealnym świecie powinny być wykonywanie w momencie projektowania witryny, jednak często jest inaczej. Nawet jeśli Twoja strona nie była projektowana z myślą o pozycjonowaniu, zawsze możesz naprawić chociaż część błędów, stosując dobre praktyki.",[16,56349,56350,56351,56353],{},"Wśród dobrych praktyk tworzenia ",[224,56352,56291],{}," jest optymalizacja m.in.:",[51,56355,56356,56363,56370,56377,56380],{},[54,56357,56358,56359,56362],{},"Rozmiaru plików graficznych — zdjęcia w artykułach czy opisach muszą być dobrej jakości, jednak na tyle ",[949,56360,56361],{},"lekkie",", by nie obciążały strony.",[54,56364,56365,56366,56369],{},"Opisów alternatywnych, tytułów i nazw plików graficznych — umożliwiają botom Google lepsze ",[949,56367,56368],{},"zrozumienie"," zawartości strony.",[54,56371,56372,56373,56376],{},"Nazwy adresów URL — powinny być proste i zawierać słowa kluczowe, bo dzięki temu wyszukiwarka lepiej ",[949,56374,56375],{},"zrozumie"," strukturę witryny.",[54,56378,56379],{},"Mapa XML strony oraz plik robots.txt— powinny zawierać listę wszystkich podstron, które chcesz zaindeksować, a więc również stron firmowego bloga.",[54,56381,56382],{},"Linkowanie wewnętrzne — do każdej podstrony w witrynie powinno dać się przejść z przynajmniej jednej innej podstrony.",[16,56384,56385,56386,56388],{},"Aby stworzyć ",[224,56387,56173],{},", nie można liczyć, że użycie kilku słów kluczowych w tekście załatwi sprawę. Aby podziwiać adres swojej strony w wysokich wynikach wyszukiwania, należy korzystać z dobrych praktyk, łączyć ze sobą różne sposoby i strategie, cały czas obserwować efekty i nieustannie optymalizować działania.",[16,56390,56391,56392,947,56395,56399],{},"Jeśli potrzebujesz pomocy w stworzeniu lub realizacji strategii contentowej, która będzie ",[224,56393,56394],{},"przyjazna zarówno dla użytkowników, jak i wyszukiwarek,",[182,56396,51816],{"href":56397,"rel":56398},"https:\u002F\u002Flinkhouse.pl\u002Fkontakt\u002F",[349],"! W Linkhouse od lat zajmujemy się skutecznym content marketingiem — z chęcią pomożemy również Tobie!",{"title":34,"searchDepth":190,"depth":190,"links":56401},[56402,56403,56404,56405],{"id":56166,"depth":190,"text":56167},{"id":56206,"depth":190,"text":56207},{"id":56295,"depth":190,"text":56296},{"id":56336,"depth":190,"text":56337},"2020-04-13","Pozycjonowanie strony internetowej można porównać do budowania wieży z klocków — jeśli starannie dobieramy właściwe elementy, jej szczyt po pewnym czasie będzie naprawdę wysoki. Tak, jak pozycja dobrz","\u002Fblog\u002Fimages\u002Fseo-friendly-content-jak-go-tworzyc.webp",{},"\u002Fblog\u002Fseo-friendly-content-jak-go-tworzyc",{"title":56122,"description":56407},"blog\u002Fseo-friendly-content-jak-go-tworzyc","VpZhvAIJR2wRQfVztAlvNJXHmM9R4B0iBKYGa0_QnYQ",{"id":56415,"title":56416,"author":377,"body":56417,"category":196,"coverStyle":197,"date":56769,"description":56770,"excerpt":197,"extension":200,"image":56771,"meta":56772,"navigation":203,"path":56773,"readTime":5370,"seo":56774,"seoDescription":197,"stem":56775,"__hash__":56776},"blog\u002Fblog\u002Fjak-napisac-artykul-sponsorowany.md","Jak napisać artykuł sponsorowany?",{"type":9,"value":56418,"toc":56749},[56419,56429,56434,56453,56455,56460,56468,56475,56479,56485,56489,56495,56512,56518,56526,56530,56536,56547,56556,56560,56563,56566,56608,56611,56621,56624,56630,56634,56641,56652,56656,56664,56668,56671,56685,56688,56697,56701,56704,56708,56711,56715,56722,56726,56732,56736,56746],[16,56420,56421,56422,947,56425,56428],{},"Reklamy są wszędzie tam, gdzie konsumenci, jednak lawina komunikatów sprawia, że reklamy często przynoszą efekt odwrotny od zamierzonego. Według badania ",[949,56423,56424],{},"Mindshare Huddle For Good",[224,56426,56427],{},"30% badanych rezygnuje z zakupu intensywnie reklamowanych produktów",", a 28% nie lubi oglądać reklam, ale czuje się do tego zmuszona. To nie brzmi dobrze.",[16,56430,56431,56433],{},[224,56432,2169],{}," mogą być rozwiązaniem — pozwalają przemycić zachętę do zakupów w treści, którą konsument czyta nie dość, że z własnej woli, to jeszcze z zainteresowaniem. Czytaj dalej, a dowiesz się:",[51,56435,56436,56441,56444,56447,56450],{},[54,56437,53220,56438,673],{},[182,56439,7953],{"href":5156,"rel":56440},[349],[54,56442,56443],{},"Jak napisać artykuł sponsorowany — przykład",[54,56445,56446],{},"Ile kosztuje artykuł sponsorowany — cena i co się na nią składa",[54,56448,56449],{},"Artykuły sponsorowane — dobre praktyki",[54,56451,56452],{},"Artykuły sponsorowane — najczęstsze błędy",[12,56454,39259],{"id":39258},[16,56456,56457,56459],{},[224,56458,51802],{}," to forma reklamy w prasie lub w serwisach internetowych, której skuteczność wynika z oferowanej potencjalnemu klientowi wartościowej treści. Artykuł w pierwszej kolejności powinien przedstawiać zagadnienie, dopiero później jego rozwiązanie z wykorzystaniem reklamowanego produktu lub usługi.",[16,56461,56462,56464,56465,284],{},[224,56463,2169],{}," są elementem zarówno działań content marketingowych, jak i strategii SEO, a dokładnie — ",[182,56466,25875],{"href":46770,"rel":56467},[349],[16,56469,56470,56471,284],{},"Artykuły sponsorowane mają zastosowanie również w public relations — ",[182,56472,56474],{"href":5156,"rel":56473},[349],"więcej na ten temat przeczytacie w tym artykule",[12,56476,56478],{"id":56477},"jak-napisać-artykuł-sponsorowany-przykład","Jak napisać artykuł sponsorowany? Przykład",[16,56480,56481,56482,56484],{},"Jak każdą formę pisaną, ",[224,56483,7953],{}," tworzy się wg ustalonych zasad. Poniżej przedstawiam najważniejsze z nich.",[220,56486,56488],{"id":56487},"słowem-wstępu-czyli-jak-zacząć-artykuł-sponsorowany","Słowem wstępu, czyli jak zacząć artykuł sponsorowany",[16,56490,56491,56494],{},[224,56492,56493],{},"Artykuły sponsorowane powinny zwracać uwagę czytelników chwytliwym tytułem."," Nie ma jednej skutecznej metody, która pozwala za każdym razem wybić się z tłumu setek innych nagłówków. Są tylko sposoby, które warto testować:",[51,56496,56497,56500,56503,56506,56509],{},[54,56498,56499],{},"Podawanie w tytule liczby, np. 5 problemów, które rozwiązują właściwie dobrane okulary.",[54,56501,56502],{},"Pytanie, np. Co zrobić, jeśli marzniesz nawet w puchowej kurtce?",[54,56504,56505],{},"Zawiadomienie, np. Klinika szuka chętnych na bezpłatne badania serca!",[54,56507,56508],{},"Niedopowiedzenie, czyli wyrwane z kontekstu, intrygujące zdanie, które nie pozwala pozostawić się bez wyjaśnienia",[54,56510,56511],{},"Narzędzia jak np. seopressor.com\u002Fblog-title-generator",[16,56513,56514,56517],{},[224,56515,56516],{},"Kiedy artykuł sponsorowany przyciągnie uwagę odbiorcy, zadaniem leadu jest ją utrzymać."," Lead to kilka zdań wstępu, które rozpoczynają artykuł i często decydują o tym, jak wiele osób uzna, czy warto czytać dalej. Ten krótki akapit ma do odegrania niezwykle ważną rolę, więc trzeba zadbać, aby był naprawdę skuteczną przynętą. Powinien odznaczać się 2 cechami:",[51,56519,56520,56523],{},[54,56521,56522],{},"Konkretność — streszczać, o czym jest artykuł",[54,56524,56525],{},"Wyrazistość — wywoływać zaintrygowanie, obawę, sprzeciw, kontrowersję, niedowierzanie czy zaskoczenie, czyli uczucia, które sprawią, że czytelnik będzie chciał zgłębić temat",[220,56527,56529],{"id":56528},"co-jeszcze-jest-istotne","Co jeszcze jest istotne?",[16,56531,56532,56535],{},[224,56533,56534],{},"Kolejny ważny element artykułu sponsorowanego to formatowanie."," Tekst musi być przyjazny dla czytelnika, czyli przede wszystkim czytelny. 3 podstawowe zasady pomogą to osiągnąć.",[51,56537,56538,56541,56544],{},[54,56539,56540],{},"Rozwinięcie każdej kolejnej myśli powinno znaleźć się w osobnym akapicie, a każda większa część poruszająca nowy temat, musi być opatrzona śródtytułem. Taki układ pozwala szybciej przeskanować tekst i zapoznać się z jego treścią.",[54,56542,56543],{},"Font nie może być zbyt mały, a interlinie zbyt wąskie, bo nikomu nie będzie chciało się czytać czegoś, co fizycznie sprawia mu trudność.",[54,56545,56546],{},"Należy pogrubiać lub wyróżniać kolorem najważniejsze informacje, zachowując jednocześnie umiar. Pogrubiona ⅓ tekstu to nie ten kierunek.",[16,56548,56549,56551,56552,56555],{},[224,56550,2169],{}," dobrze pisać ",[224,56553,56554],{},"od ogółu do szczegółu",". Zaczynając od ogólnego zobrazowania tematu, gwarantujemy sobie większą grupę odbiorców, która zapoznała się z opisanym zagadnieniem. Nawet jeśli czytelnik porzucił czytanie w połowie, zdążył już poznać część ważnych informacji, a to zwiększa szansę, że wróci do tematu lub znajdzie nasz produkt w inny sposób.",[12,56557,56559],{"id":56558},"ile-kosztuje-artykuł-sponsorowany-cena","Ile kosztuje artykuł sponsorowany? Cena",[16,56561,56562],{},"Nie da się podać satysfakcjonujących widełek, ponieważ są bardzo szerokie. Stawki za przeprowadzenie całego procesu są 2-, 3- a nawet 5-cyfrowe, więc wyciągnięcie średniej też nie zda się na nic.",[16,56564,56565],{},"Cena artykuły sponsorowanego zależy od wielu czynników:",[51,56567,56568,56571,56581,56584,56587,56590,56593,56596,56599,56602,56605],{},[54,56569,56570],{},"Długość tekstu i termin realizacji",[54,56572,56573,56574],{},"Tematyka i ",[182,56575,56577,56578],{"href":42847,"rel":56576},[349],"poziom ",[949,56579,56580],{},"eksperckości",[54,56582,56583],{},"Szczegółowość wytycznych i jakość materiałów źródłowych",[54,56585,56586],{},"Jakość dostarczonych materiałów źródłowych",[54,56588,56589],{},"Poprawki, redakcja i korekta",[54,56591,56592],{},"Ruch w serwisie, w którym ma zostać opublikowany",[54,56594,56595],{},"Renoma ww. serwisu",[54,56597,56598],{},"Czas utrzymania artykułu w serwisie",[54,56600,56601],{},"Liczba linków w artykule",[54,56603,56604],{},"Inne dodatkowe opcje oferowane przez wydawcę",[54,56606,56607],{},"Reklama",[16,56609,56610],{},"Nie można pominąć też kosztów ukrytych, na które składa się koordynacja prac związanych z publikacją — szukanie copywritera, wydawcy, przygotowanie tematu, spotkania itp.",[16,56612,56613,56616,56617,4999],{},[224,56614,56615],{},"Jeśli nie masz czasu ani ochoty, by zajmować się tyloma sprawami, możesz zlecić przygotowanie artykułu zewnętrznej firmie."," W Linkhouse współpracujemy z ponad 14 tys. portali, wśród których znajdziesz najlepszych wydawców dla swoich publikacji. Możesz zdecydować, czy dostarczysz nam artykuł, czy mamy napisać go dla Ciebie. Sam proces zamawiania jest niezwykle prosty — ",[182,56618,56620],{"href":4858,"rel":56619},[349],"wejdź i wypróbuj",[12,56622,56449],{"id":56623},"artykuły-sponsorowane-dobre-praktyki",[16,56625,56626,56627,56629],{},"Jak napisać ",[224,56628,7953],{},", który czytelnik z przyjemnością przeczyta do końca i zainteresuje się Twoim produktem?",[220,56631,56633],{"id":56632},"zaoferuj-wartość-nie-tylko-reklamę","Zaoferuj wartość, nie tylko reklamę",[16,56635,56636,56637,56640],{},"Mając podstronę w znanym portalu wyłącznie do swojej dyspozycji, łatwo ulec pokusie opisania produktu od A do Z. Nie tędy droga — użytkownika na tym etapie Twój produkt w ogóle nie interesuje! Musisz przyciągnąć jego uwagę, uświadomić mu jego potrzeby i dopiero wtedy zaoferować rozwiązanie problemu. Oto pomysły na ",[224,56638,56639],{},"artykuł sponsorowany — przykład"," z 3 branż:",[51,56642,56643,56646,56649],{},[54,56644,56645],{},"Terapia w komorach hiperbarycznych — Skutki niewystarczającego dotlenienia organizmu.",[54,56647,56648],{},"Optyk — Jak dopasować okulary do kształtu twarzy?",[54,56650,56651],{},"Nowy model odkurzacza — Jak roztocza i kurz szkodzą naszemu zdrowiu?",[220,56653,56655],{"id":56654},"zachowaj-balans-między-ekspercką-wiedzą-a-zrozumiałością","Zachowaj balans między ekspercką wiedzą a zrozumiałością",[16,56657,56658,56659,56663],{},"Artykuł sponsorowany to dobry sposób, by pokazać się jako ekspert, ale nie warto przesadzać. Trzeba pamiętać, że piszemy dla czytelników, którzy często nie mają dużego pojęcia o poruszanym temacie ani nie operują branżowym słownictwem. ",[182,56660,56662],{"href":49101,"rel":56661},[349],"Pisz zrozumiałym językiem",", twórz krótkie zdania, zwracaj się bezpośrednio do odbiorcy i zachowaj logikę tekstu.",[220,56665,56667],{"id":56666},"posługuj-się-modelem-aida","Posługuj się modelem AIDA",[16,56669,56670],{},"AIDA mówi, co powinien robić skuteczny tekst:",[51,56672,56673,56676,56679,56682],{},[54,56674,56675],{},"Attention — przyciągnąć uwagę",[54,56677,56678],{},"Interest — zainteresować produktem lub tematem",[54,56680,56681],{},"Desire — uświadomić potrzebę",[54,56683,56684],{},"Action — nakłonić do działania, np. zakupu",[12,56686,56452],{"id":56687},"artykuły-sponsorowane-najczęstsze-błędy",[16,56689,56690,56691,947,56693,56696],{},"Na koniec jeszcze garść informacji, które pomogą napisać skuteczny ",[224,56692,7953],{},[224,56694,56695],{},"— przykłady"," często popełnianych błędów.",[220,56698,56700],{"id":56699},"klątwa-wiedzy","Klątwa wiedzy",[16,56702,56703],{},"Klątwa wiedzy pojawia się, gdy odnosisz wrażenie, że nie ma sensu pisać o podstawach, bo są oczywiste. Najczęściej jednak są oczywiste tylko dla Ciebie. Pamiętaj, że status eksperta nie zwalnia Cię z pisania o podstawach i oczywistościach, jeśli właśnie tego potrzebują Twoi klienci.",[220,56705,56707],{"id":56706},"żargon","Żargon",[16,56709,56710],{},"Stosowanie żargonu — czyli słownictwa charakterystycznego dla konkretnej branży — wynika trochę z klątwy wiedzy i przeświadczenia, że inni wiedzą tyle samo, co my. Pamiętaj, aby używać neutralnych lub opisowych wyrażeń zamiast specjalistycznych zwrotów.",[220,56712,56714],{"id":56713},"chęć-upchnięcia-wszystkiego","Chęć upchnięcia wszystkiego",[16,56716,56717,56718,56721],{},"To naturalne, że płacąc za reklamę, chcesz wycisnąć z niej jak najwięcej. ",[224,56719,56720],{},"Niestety, przeładowanie artykuły informacjami nic nie da."," Czytelnika na etapie zainteresowania się artykułem nie interesuje historia firmy, szeroka gama produktów ani wykorzystane technologie. Interesuje go zapowiedziany w tytule problem i to na nim należy się skupić.",[220,56723,56725],{"id":56724},"zły-dobór-miejsca-publikacji","Zły dobór miejsca publikacji",[16,56727,56728,56731],{},[224,56729,56730],{},"Liczy się nie tylko duży zasięg i atrakcyjna cena."," Dużo ważniejsze od nich jest dopasowanie miejsca publikacji do tematyki artykułu i wybranie takiego, gdzie znajdują się jego potencjalni odbiorcy. Przykładowo, publikacja materiału o branży budowlanej może okazać się skuteczniejsza na małym portalu specjalistycznym niż w ogólnopolskim serwisie informacyjnym.",[220,56733,56735],{"id":56734},"brak-redakcji-i-korekty","Brak redakcji i korekty",[16,56737,56738,56740,56741],{},[224,56739,51802],{}," jest trochę jak wizytówka firmy. Jeśli ma kreować ją na eksperta, musi być ",[182,56742,56745],{"href":56743,"rel":56744},"https:\u002F\u002Flinkhouse.pl\u002F30-darmowych-narzedzi-dla-content-writera\u002F",[349],"dopracowany w najmniejszych szczegółach.",[16,56747,56748],{},"Tworzenie artykułu sponsorowanego to połączenie projektowania z pisaniem. Postępowanie zgodnie ze sprawdzonymi zasadami w połączeniu z lekkim piórem i dobrym pomysłem to w skrócie recepta na skuteczną treść.",{"title":34,"searchDepth":190,"depth":190,"links":56750},[56751,56752,56756,56757,56762],{"id":39258,"depth":190,"text":39259},{"id":56477,"depth":190,"text":56478,"children":56753},[56754,56755],{"id":56487,"depth":359,"text":56488},{"id":56528,"depth":359,"text":56529},{"id":56558,"depth":190,"text":56559},{"id":56623,"depth":190,"text":56449,"children":56758},[56759,56760,56761],{"id":56632,"depth":359,"text":56633},{"id":56654,"depth":359,"text":56655},{"id":56666,"depth":359,"text":56667},{"id":56687,"depth":190,"text":56452,"children":56763},[56764,56765,56766,56767,56768],{"id":56699,"depth":359,"text":56700},{"id":56706,"depth":359,"text":56707},{"id":56713,"depth":359,"text":56714},{"id":56724,"depth":359,"text":56725},{"id":56734,"depth":359,"text":56735},"2020-04-10","Reklamy są wszędzie tam, gdzie konsumenci, jednak lawina komunikatów sprawia, że reklamy często przynoszą efekt odwrotny od zamierzonego. Według badania Mindshare Huddle For Good 30% badanych rezygnuj","\u002Fblog\u002Fimages\u002Fjak-napisac-artykul-sponsorowany.webp",{},"\u002Fblog\u002Fjak-napisac-artykul-sponsorowany",{"title":56416,"description":56770},"blog\u002Fjak-napisac-artykul-sponsorowany","6cHFkMei4TRZOugrTFJ0ZRtOTi4FH1kfTagkhBQoiSQ",{"id":56778,"title":56779,"author":377,"body":56780,"category":196,"coverStyle":197,"date":57253,"description":57254,"excerpt":197,"extension":200,"image":57255,"meta":57256,"navigation":203,"path":57257,"readTime":6251,"seo":57258,"seoDescription":197,"stem":57259,"__hash__":57260},"blog\u002Fblog\u002Fjak-stac-sie-copywriterem.md","Jak stać się copywriterem?",{"type":9,"value":56781,"toc":57239},[56782,56792,56821,56824,56827,56849,56853,56862,56898,56902,56909,56915,56922,56926,56946,56949,56969,56973,56976,56987,56994,57017,57021,57028,57034,57038,57052,57065,57069,57075,57098,57104,57118,57127,57147,57154,57158,57161,57164,57189,57192,57195,57212,57218,57233],[16,56783,56784,56785,56791],{},"Copywriter to zawód tak stary, jak sam marketing. Jeśli i Ty szukasz nowej ścieżki rozwoju i zastanawiasz się, ",[182,56786,56788],{"href":49810,"rel":56787},[349],[224,56789,56790],{},"jak zostać copywriterem",", trafiłeś w dobre miejsce! Z tego artykułu dowiesz się:",[51,56793,56794,56797,56803,56809,56812,56818],{},[54,56795,56796],{},"Kim jest copywriter?",[54,56798,56799,56800,673],{},"Zawód ",[224,56801,56802],{},"copywriter — jak zacząć",[54,56804,56805,56808],{},[224,56806,56807],{},"Praca copywritera"," — niezbędne umiejętności",[54,56810,56811],{},"Ile zarabia copywriter?",[54,56813,56814,56817],{},[224,56815,56816],{},"Jak zostać copywriterem",", czyli skąd się uczyć",[54,56819,56820],{},"Zlecenia dla copywritera — gdzie ich szukać?",[12,56822,56796],{"id":56823},"kim-jest-copywriter",[16,56825,56826],{},"Kim właściwie jest copywriter? Nazwa tego zawodu nie ma dosłownego tłumaczenia na język polski, dlatego zwłaszcza osoby spoza branży nie zawsze są w stanie wyobrazić sobie, na czym ta praca polega.",[16,56828,56829,54894,56831,56834,56835,1413,56838,56841,56842,56845,56846],{},[224,56830,56807],{},[224,56832,56833],{},"pisanie tekstów",", jednak copywriter nie jest pisarzem. Trudno się nie zgodzić, że w jego treściach więcej jest rzemiosła niż sztuki. Może więc lepszą nazwą byłby ",[949,56836,56837],{},"pisak",[949,56839,56840],{},"pisacz","? Jeśli miałabym odpowiedzieć własnymi słowami, ",[224,56843,56844],{},"copywriter to twórca tekstowych treści marketingowych",". Skoro mamy to ustalone, przejdźmy do konkretów — ",[224,56847,56848],{},"jak zostać copywriterem?",[12,56850,56852],{"id":56851},"copywriter-jak-zacząć-poznaj-swoje-obowiązki","Copywriter — jak zacząć? Poznaj swoje obowiązki",[16,56854,56855,56856,54894,56859,56861],{},"Powiedzieć, że ",[224,56857,56858],{},"praca copywritera",[224,56860,56833],{},", to jak nie powiedzieć nic. Teksty, których tworzenie mieści się w zakresie kompetencji przedstawicieli tego zawodu, są niezwykle różnorodne. Najpopularniejsze z nich to:",[51,56863,56864,56867,56875,56883,56886,56889,56892,56895],{},[54,56865,56866],{},"Artykuły na blogi i portale — zwykłe, eksperckie, sponsorowane itp.",[54,56868,56869,56870,56874],{},"Teksty PR — ",[182,56871,56873],{"href":47969,"rel":56872},[349],"notatki prasowe",", oświadczenia itp.",[54,56876,56877,56878,33199],{},"Teksty na strony internetowe (np. dla ",[182,56879,56882],{"href":56880,"rel":56881},"http:\u002F\u002Fspdload.com",[349],"software development",[54,56884,56885],{},"Teksty do materiałów drukowanych",[54,56887,56888],{},"Treści newsletterów i mailingów",[54,56890,56891],{},"Treści wykorzystywane w mediach społecznościowych",[54,56893,56894],{},"Hasła reklamowe, nazwy produktów, big idea",[54,56896,56897],{},"Scenariusze i dialogi do reklam telewizyjnych i radiowych",[220,56899,56901],{"id":56900},"research","Research",[16,56903,56904,56905,56908],{},"Istotny obowiązek w ",[224,56906,56907],{},"pracy copywritera"," to research — umiejętność szukania i weryfikowania informacji. Czasami można odnieść mylne wrażenie, że dobry copywriter powinien wiedzieć wszystko i znać na wskroś każdy temat, który porusza. Owszem, wiedza jest niezbędna i im większa, tym lepiej, jednak nikt nie jest alfą i omegą. Ważniejsza od pamiętania informacji jest umiejętność ich znalezienia i potwierdzenia ich prawdziwości.",[16,56910,56911,56912],{},"Mogłoby się wydawać, ze w czasach, gdy dostęp do Internetu jest powszechny, każdy umie znaleźć to, czego potrzebuje. ",[224,56913,56914],{},"Niestety, w dobie natłoku informacji i fake newsów trzeba się naprawdę przyłożyć, by oddzielić ziarno od plew.",[16,56916,56917,56918,56921],{},"Research podczas ",[224,56919,56920],{},"pisania tekstów"," nie ogranicza się tylko do buszowania w sieci. Warto zaglądać również do książek, publikacji naukowych, rozmawiać ze specjalistami, robić notatki na konferencjach.",[12,56923,56925],{"id":56924},"jak-zostać-copywriterem-czyli-przydatne-umiejętności","Jak zostać copywriterem, czyli przydatne umiejętności",[16,56927,56928,56929,947,56932,56935,56936,1102,56938,56941,56942,56945],{},"Aby zostać dobrym copywriterem, ",[224,56930,56931],{},"potrzebne jest",[224,56933,56934],{},"odpowiednie nastawienie",". Dlaczego? Pomyśl tylko: jesteś na początku swojej drogi jako ",[224,56937,53355],{},[224,56939,56940],{},"praca"," wymaga nauczenia się wielu rzeczy, ciągłego poszerzania wiedzy i wypracowania wielu nowych umiejętności. Tylko pozytywne podejście i ",[949,56943,56944],{},"can-do attitude"," sprawią, że nie poddasz się w połowie drogi.",[16,56947,56948],{},"Jeśli je masz, to wspaniale — całej reszty się nauczysz. Umiejętności, nad którymi należy pracować, to:",[51,56950,56951,56954,56957,56960,56963,56966],{},[54,56952,56953],{},"Upór i wytrwałość — przyda się podczas nauki, researchu i walki z trudnymi zleneniami",[54,56955,56956],{},"Sceptycyzm — podstawa dobrego researchu i pisania rzetelnych treści; nie wierz na słowo — zawsze sprawdzaj",[54,56958,56959],{},"Kreatywność — niezbędna w tworzeniu pomysłowych, oryginalnych treści",[54,56961,56962],{},"Ciekawość — pomaga się rozwijać, poszerzać horyzonty, zdobywać nową wiedzę",[54,56964,56965],{},"Odwaga i otwartość — na nowe pomysły, nowe wyzwania, nowe rozwiązania",[54,56967,56968],{},"Jeśli chcesz pracować jako freelancer, przyda się także umiejętność organizacji, zarządzania czasem i dyscyplina",[12,56970,56972],{"id":56971},"ile-może-zarobić-copywriter","Ile może zarobić copywriter?",[16,56974,56975],{},"Ogólnopolskie Badanie Wynagrodzeń przeprowadzone przez agencję Sedlak&Sedlak przeprowadzone na próbie 253 copywriterów pozwala się nieco rozeznać w zarobkach na tym stanowisku:",[51,56977,56978,56981,56984],{},[54,56979,56980],{},"Mediana zarobków netto, czyli najczęściej występujące wynagrodzenie, wynosi 2837 zł",[54,56982,56983],{},"25% copywriterów zarabia więcej niż 3655 zł",[54,56985,56986],{},"25% zarabia mniej niż 2379 zł",[16,56988,56989,56990,56993],{},"W rzeczywistości bardzo trudno operować tu liczbami, ponieważ ",[224,56991,56992],{},"praca jako copywriter"," charakteryzuje się wieloma zmiennymi. Są freelancerzy i etatowcy, dla jednych to stałe zajęcie, dla innych tylko dodatkowe, stawki za 1000 znaków ze spacjami, jakie można znaleźć w sieci, zaczynają się od 2, 3, 5 zł, a kończą na 3-cyfrowych kwotach. Wynagrodzenie copywritera zależy m.in. od:",[51,56995,56996,56999,57002,57005,57008,57011,57014],{},[54,56997,56998],{},"Doświadczenia",[54,57000,57001],{},"Wykształcenia",[54,57003,57004],{},"Wielkości firmy",[54,57006,57007],{},"Liczby zleceń",[54,57009,57010],{},"Stawek",[54,57012,57013],{},"Wymiaru etatu",[54,57015,57016],{},"Miasta",[12,57018,57020],{"id":57019},"zawód-copywriter-praca-i-edukacja","Zawód copywriter — praca i edukacja",[16,57022,57023,57024,57027],{},"Czy do ",[224,57025,57026],{},"pracy jako copywriter"," potrzebne jest wykształcenie? Osoby po kierunkach językowych, marketingowych czy dziennikarskich z pewnością będą miały łatwiej, ale większość zleceniodawców nie wymaga ukończenia żadnego z nich.",[16,57029,57030,57031,57033],{},"W takim razie ",[224,57032,56790],{},", jeśli nie nauczymy się tego na studiach?",[220,57035,57037],{"id":57036},"pisz","Pisz",[16,57039,57040,57042,57043,57047,57048,57051],{},[224,57041,56816],{}," bez doświadczenia? Pisz do szuflady, ",[182,57044,57046],{"href":45118,"rel":57045},[349],"załóż bloga",". Jeśli zaczynasz, zapewne nie masz klientów, a żeby mieć klientów, przydaje się portfolio. Nie musi być zbudowane na zleceniach — swój styl możesz pokazać także na tekstach, które napiszesz w ramach doskonalenia warsztatu. ",[224,57049,57050],{},"Niestety, pisanie od czasu do czasu nie wystarczy, by zostać dobrym copywriterem."," Trzeba pisać często, dużo i — szczególnie na początku — w różnych formach i na różne tematy, aby wypracować swój styl i pisać swobodnie.",[16,57053,57054,57055,57058,57059,1102,57062,57064],{},"Kontrowersyjnym tematem w branży jest pisanie ",[949,57056,57057],{},"do portfolio",", czyli bez wynagrodzenia. Jedni uważają ją za nadużycie i wykorzystywanie początkujących. Drudzy uznają taki rodzaj zleceń za naturalny początek kariery. Racja leży po obu stronach i rozumiem punkt widzenia obu grup. Moi zdaniem, wszystko zawsze zależy od sytuacji. Jeśli ktoś może pozwolić sobie na bezpłatne pisanie w ramach zdobywania doświadczenia, z pewnością coś tego wyniesie. Decydując się na taką ",[224,57060,57061],{},"pracę",[224,57063,53355],{}," powinien wybierać zlecenia, które są wyzwaniem i rzeczywiście pozwalają się czegoś nauczyć. Warto poszukać również stażu — te są coraz częściej płatne, a nauka w agencji pod okiem doświadczonych marketingowców jest bardzo cenna.",[220,57066,57068],{"id":57067},"czytaj","Czytaj",[16,57070,57071,57072,57074],{},"Teksty marketingowe mają różnorodne cele pośrednie — budowanie wizerunku, zwiększanie rozpoznawalności, zapewnienie przejść na stronę, zbieranie leadów, konwersje w sklepie internetowym. Natomiast ich nadrzędny cel jest jeden — sprzedaż. ",[224,57073,56816],{},", który wie, co zrobić, by je osiągnąć? Trzeba uczyć się od najlepszych. Wielu cenionych specjalistów dzieli się swoimi doświadczeniami i metodami na papierze. Książek o copywritingu jest wiele, ale w mojej subiektywnej ocenie warto zacząć od poniższych tytułów.",[51,57076,57077,57080,57083,57086,57089,57092,57095],{},[54,57078,57079],{},"Sztuka projektowania tekstów — Ewa Szczepaniak",[54,57081,57082],{},"Biblia copywritingu — Dariusz Puzyrkiewicz",[54,57084,57085],{},"Webwriting — Joanna Wrycza-Bekier",[54,57087,57088],{},"Magia słów — Joanna Wrycza-Bekier",[54,57090,57091],{},"Jak pisać, żeby chcieli czytać (i kupować) — Artur Jabłoński",[54,57093,57094],{},"Narratologia — Paweł Tkaczyk",[54,57096,57097],{},"Język na sprzedaż — Jerzy Bralczyk",[16,57099,57100,57103],{},[224,57101,57102],{},"Jeśli czujesz, że potrzebujesz pomocy także w obszarze językowym, i na to jest rada."," Standardowe słowniki — poprawnej polszczyzny, synonimów czy ortograficzny — to podstawa, której jednak nie będę wymieniać, bo znalezienie ich jest banalne. Skupię się za to na mniej oczywistych publikacjach, które usprawnią posługiwanie się językiem ojczystym tak w mowie, jak i w piśmie.",[51,57105,57106,57109,57112,57115],{},[54,57107,57108],{},"Słownik dobrego stylu — Mirosław Bańko",[54,57110,57111],{},"Inny słownik języka polskiego — Mirosław Bańko",[54,57113,57114],{},"Słownik eufemizmów polskich — Anna Dąbrowska",[54,57116,57117],{},"Mówiąc inaczej — Paulina Mikuła",[16,57119,57120,57123,57124,57126],{},[224,57121,57122],{},"Skuteczny copywriter pewien być specjalistą nie tylko w swojej dziedzinie",". Poprawność językowa i znajomość technik pisania to jedno. Do tego trzeba jeszcze wiedzieć, jak wykorzystać te umiejętności w szerszym kontekście strategii marketingowych zasad rządzących branżą reklamową. Tego również można nauczyć się dzięki książkom. Jeśli dopiero zastanawiasz się, ",[224,57125,56790],{},", warto sięgnąć podstawy, czyli np.:",[51,57128,57129,57132,57135,57138,57141,57144],{},[54,57130,57131],{},"Copywriting w zintegrowanej komunikacji marketing — Jaworowicz Magdalena",[54,57133,57134],{},"Pułapki myślenia — Daniel Kahneman",[54,57136,57137],{},"Nie każ mi myśleć — Steve Krug",[54,57139,57140],{},"Zakamarki marki — Paweł Tkaczyk",[54,57142,57143],{},"Marketing — Philip Kotler",[54,57145,57146],{},"Biblia e-biznesu — praca zbiorowa",[16,57148,57149,57150,57153],{},"Pewnie każdy, kto już ",[949,57151,57152],{},"siedzi"," w markatingu, będzie mógł stwierdzić, że brakuje na tej liście jakiegoś tytułu. I każdy będzie miał rację. W zależności od tego, w jakim obszarze się specjalizujesz, co innego będzie dla Ciebie niezbędną podstawą. Jednak na specjalizację jeszcze przyjdzie czas. Na początku warto poznać możliwości, które oferuje praca copywritera, potem dopiero znaleźć sobie w niej własne miejsce.",[220,57155,57157],{"id":57156},"śledź-trendy","Śledź trendy",[16,57159,57160],{},"W mojej opinii copywriting jest zawodem, który wymaga ciągłej nauki. Co prawda zasady rządzące językiem zmieniają się sporadycznie, ale copywriting to dużo więcej niż poprawność językowa. To również — a może przede wszystkim? — działalność w branży marketingowej, gdzie dynamiczne zmiany to codzienność. Poza poszerzaniem wiedzy z zakresu interpunkcji czy gramatyki trzeba śledzić najnowsze trendy i adaptować je do potrzeb zleceniodawców.",[16,57162,57163],{},"Trendy można śledzić na wiele sposobów — najlepiej połączyć kilka z nich:",[51,57165,57166,57174,57177,57180,57183,57186],{},[54,57167,57168,57169],{},"Czytanie branżowych ",[182,57170,57173],{"href":57171,"rel":57172},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F20-najlepszych-podcastow-o-marketingu\u002F",[349],"blogów i portali",[54,57175,57176],{},"Obserwowanie działań konkurencji oraz klientów",[54,57178,57179],{},"Uczestniczenie w szkoleniach i warsztatach",[54,57181,57182],{},"Uczestniczenie w branżowych konferencjach i spotkaniach",[54,57184,57185],{},"Obserwowanie marketingowych grup na Facebooku",[54,57187,57188],{},"Współpraca z agencjami marketingowymi",[12,57190,56820],{"id":57191},"zlecenia-dla-copywritera-gdzie-ich-szukać",[16,57193,57194],{},"Jeśli chcesz pracować jako freelancer i sam organizować sobie pracę, szukaj zleceń w:",[51,57196,57197,57200,57206,57209],{},[54,57198,57199],{},"Serwisach dla copywriterów — GoodContent, TextBookers itp.",[54,57201,57202,57203],{},"Agencjach content marketingowych, agencjach SEO — jak ",[182,57204,377],{"href":14263,"rel":57205},[349],[54,57207,57208],{},"Serwisach z różnorodnymi zleceniami — OLX, Oferia itp.",[54,57210,57211],{},"Grupach na Facebooku poświęconym zleceniom dla freelancerów",[16,57213,57214,57215,57217],{},"Osoby, które zastanawiają się, ",[224,57216,56790],{}," na etat, powinny szukać ofert:",[51,57219,57220,57223,57226],{},[54,57221,57222],{},"Serwisach z ofertami pracy — jak np. Pracuj.pl, RocketJobs",[54,57224,57225],{},"Agencjach marketingowych, reklamowych",[54,57227,57228,57232],{},[182,57229,57231],{"href":44040,"rel":57230},[349],"Grupach na Facebooku"," poświęconym ofertom pracy",[16,57234,57235,57236,57238],{},"Początki ",[224,57237,56907],{}," wymagają wiele zaangażowania. Dobrze od samego początku starać się pisać jak najlepiej, przyzwyczajać się do ciągłej nauki i stawiać sobie coraz ambitniejsze wyzwania. Przy odpowiedniej dozie wytrwałości i zaangażowania, wiedza i umiejętności przyjdą z czasem!",{"title":34,"searchDepth":190,"depth":190,"links":57240},[57241,57242,57245,57246,57247,57252],{"id":56823,"depth":190,"text":56796},{"id":56851,"depth":190,"text":56852,"children":57243},[57244],{"id":56900,"depth":359,"text":56901},{"id":56924,"depth":190,"text":56925},{"id":56971,"depth":190,"text":56972},{"id":57019,"depth":190,"text":57020,"children":57248},[57249,57250,57251],{"id":57036,"depth":359,"text":57037},{"id":57067,"depth":359,"text":57068},{"id":57156,"depth":359,"text":57157},{"id":57191,"depth":190,"text":56820},"2020-04-07","Copywriter to zawód tak stary, jak sam marketing. Jeśli i Ty szukasz nowej ścieżki rozwoju i zastanawiasz się, jak zostać copywriterem, trafiłeś w dobre miejsce! Z tego artykułu dowiesz się: Kim jest ","\u002Fblog\u002Fimages\u002Fjak-stac-sie-copywriterem.webp",{},"\u002Fblog\u002Fjak-stac-sie-copywriterem",{"title":56779,"description":57254},"blog\u002Fjak-stac-sie-copywriterem","aauR6J7oTMMv31-upntVLGBsliR_0fcrMnaO5Be-Aaw",{"id":57262,"title":57263,"author":377,"body":57264,"category":196,"coverStyle":197,"date":57770,"description":57771,"excerpt":197,"extension":200,"image":57772,"meta":57773,"navigation":203,"path":57774,"readTime":12703,"seo":57775,"seoDescription":197,"stem":57776,"__hash__":57777},"blog\u002Fblog\u002Fcopywriting-sprzedazowy.md","Checklista dla copywritera: copywriting sprzedażowy",{"type":9,"value":57265,"toc":57750},[57266,57272,57277,57280,57305,57309,57315,57318,57324,57327,57334,57337,57348,57351,57357,57361,57368,57371,57374,57377,57386,57389,57395,57398,57403,57409,57412,57418,57424,57427,57434,57441,57471,57474,57480,57484,57487,57510,57514,57519,57539,57543,57546,57563,57566,57572,57576,57579,57593,57597,57604,57631,57635,57645,57655,57658,57662,57665,57668,57676,57679,57687,57690,57698,57701,57709,57717,57719,57721],[16,57267,57268,57271],{},[224,57269,57270],{},"Copywriting sprzedażowy"," to cenna umiejętność nie tylko w branży e-commerce, ale w całym świecie biznesu. To sztuka perswazji, przekonywania, uświadamiania. Ten, kto ją opanuje, będzie cieszył się wysokimi wskaźnikami konwersji i rosnącą sprzedażą.",[16,57273,57274,57276],{},[224,57275,57270],{}," z jednej strony wymaga stosowania się do licznych zasad, z drugiej — kreatywnego podejścia. Jak tworzyć treści, które sprzedają i pokonać konkurencję? Przeczytaj artykuł i sprawdź, czy stosujesz się do zasad!",[16,57278,57279],{},"W tym artykule znajdziesz omówienie następujących zagadnień:",[51,57281,57282,57285,57288,57291,57296,57299,57302],{},[54,57283,57284],{},"Wiedza o tym, jak czytamy w Internecie",[54,57286,57287],{},"Znajomość grup docelowych",[54,57289,57290],{},"Zdefiniowanie potrzeb klienta",[54,57292,57293],{},[182,57294,39533],{"href":44739,"rel":57295},[349],[54,57297,57298],{},"Przyciąganie uwagi",[54,57300,57301],{},"Łatwość czytania",[54,57303,57304],{},"Copywriterskie sztuczki",[12,57306,57308],{"id":57307},"jak-czytamy-w-internecie","Jak czytamy w Internecie?",[16,57310,57311,57312,284],{},"Czytanie tekstów na stronie internetowej, a czytanie książki to dwa różne rodzaje czytania. Podczas gdy materiały drukowanie czyta się linijka po linijce, od lewej do prawej, ",[224,57313,57314],{},"treści w sieci najczęściej jedynie omiata się wzrokiem",[16,57316,57317],{},"Czytelnik patrzy na tytuł oraz lead, czasami czyta początkowy fragment, później już tylko skanuje nagłówki w poszukiwaniu czegoś, co może go zainteresować. Gdy to znajdzie, w większości przypadków również tylko pobieżnie przeskanuje. Często zdarza się jednak, że nie zdąży znaleźć informacji, które copywriter chce mu przekazać, bo jego uwagę odciągnie inny element strony — link, kolejny proponowany artykuł czy pop-up.",[16,57319,57320,57321,284],{},"Sposób czytania w Internecie odzwierciedla kształt litery F — ",[224,57322,57323],{},"im niżej w tekście znajduje się czytelnik, tym mniejszą poświęca mu uwagę",[16,57325,57326],{},"Oczywiście są również przypadki, gdy odbiorca czyta artykuł, a nawet opis produktu uważnie i do ostatniego zdania. Dzieje się tak wtedy, kiedy jest żywo zainteresowany tym, czego się dowiaduje.",[16,57328,57329,57330,57333],{},"W tym miejscu można wyróżnić dwie strategie ",[224,57331,57332],{},"copywritingu sprzedażowego"," — zainteresowanie, a wręcz zafascynowanie odbiorcy treścią oraz zaprojektowanie tekstu z uwzględnieniem specyficznych zachowań dzisiejszego internauty. W dalszych akapitach dowiesz się, jak realizować każdą z nich.",[12,57335,57287],{"id":57336},"znajomość-grup-docelowych",[16,57338,57339,57340,57343,57344,57347],{},"Gdy zaczynasz pracę nad tekstem, upewnij się, że znasz ",[224,57341,57342],{},"grupy docelowe marki",", dla której tworzysz. ",[224,57345,57346],{},"Tekst sprzedażowy",", aby był skuteczny, musi być skierowany do zdefiniowanego adresata lub adresatów.",[16,57349,57350],{},"Grupy docelowe powinny być zdefiniowane w ogólnej strategii marketingowej marki. Jeśli z jakiegoś powodu tak się nie stało, na potrzeby tworzenia tekstów warto przynajmniej w ogólnym stopniu spróbować je wyodrębnić.",[16,57352,57353,57356],{},[224,57354,57355],{},"Najprostsza definicja grupy docelowej to odbiorcy oferowanego produktu lub usługi."," Różnią się oni pod wieloma względami — płcią, wiekiem, miejscem zamieszkania, zawodem, zainteresowaniami, stylem życia i potrzebami. Aby poznać grupy rzeczywiste, trzeba poświęcić trochę czasu na analizę dotychczasowych danych sprzedażowych, statystyki strony czy kanałów w social media. Są także grupy, które marka dopiero planuje pozyskać — te poznasz, czytając strategię rozwoju lub zwyczajnie rozmawiając z odpowiednią osobą w firmie.",[220,57358,57360],{"id":57359},"copywriting-sprzedażowy-persony","Copywriting sprzedażowy — persony",[16,57362,57363,57364,57367],{},"Właściwa segmentacja grupy docelowej pozwoli stworzyć persony. ",[224,57365,57366],{},"Persona to reprezentacja jednej grupy docelowej — jej typowy przedstawiciel."," W copywritingu sprzedażowym to też odbiorca Twojego tekstu.",[16,57369,57370],{},"Po pierwsze, persona powinna przypominać prawdziwą osobę — zawierać zdjęcie, dane demograficzne, krótki opis upodobań i cech charakteru. Im bardziej rzeczywista, tym łatwiej będzie Ci do niej pisać.",[16,57372,57373],{},"Po drugie, persona musi dostarczać Ci informacji, do których możesz się odwołać, tworząc komunikację. Te informacje to zainteresowania, obawy, pragnienia czy motywacje zakupowe.",[12,57375,57290],{"id":57376},"zdefiniowanie-potrzeb-klienta",[16,57378,57379,57381,57382,57385],{},[224,57380,57270],{}," opiera się w dużej mierze na odwoływaniu się do potrzeb. ",[224,57383,57384],{},"Skąd wiedzieć, jakie są potrzeby odbiorcy?"," Można określić je dzięki informacjom, które dają nam persony.",[16,57387,57388],{},"Przykładowo, jeśli jest nią młoda mama, która obawia się, czy właściwie zajmuje się swoim dzieckiem, wśród jej potrzeb z pewnością można wymienić bezpieczeństwo. A jeżeli piszemy do ogrodnika-amatora, który każdą wolną chwilę poświęca swoim roślinom, możemy mówić tu o potrzebie zapewnienia im dobrych warunków czy satysfakcji z pracy.",[16,57390,57391,57392,57394],{},"Znajomość potrzeb odbiorcy jest kluczowa dla ",[224,57393,57332],{},", ponieważ pozwala nam korzystać ze skutecznej techniki, którą jest język korzyści.",[12,57396,39533],{"id":57397},"język-korzyści",[16,57399,57400,57402],{},[224,57401,57270],{}," już w samej nazwie ma jasno postawiony cel. Jeśli chcesz efektywnie sprzedawać za pomocą słowa, musisz uświadamiać odbiorcom, jakie korzyści otrzymają, gdy kupią produkt lub usługę. Albo jakie ich ominą, jeśli tego nie zrobią.",[16,57404,57405,57408],{},[224,57406,57407],{},"Pamiętaj, że korzyści to nie cechy."," Korzyściami nie są więc żadne parametry produktu — funkcje, wykorzystywane technologie ani wyjątkowy design. W tym miejscu możesz pomyśleć, że to bzdura. Przecież gdy rozważamy zakup np. pralki, szukamy modelu o pożądanych przez nas parametrach. To prawda. Pomyśl jednak, czy naprawdę kupujesz wybrany model, bo chcesz mieć tryb do prania wełny i energooszczędny mechanizm dla samego faktu posiadania ich? Nie. Chcesz ładnie wyglądać i dobrze się czuć w swoich ulubionych swetrach, a przy tym płacić niższe rachunki za wodę i prąd. Korzyści to nie cechy produktu — to efekty, które chcemy osiągnąć za ich pośrednictwem.",[16,57410,57411],{},"Nie zrozum mnie źle — nie chodzi o to, aby porzucić opisywanie cech. Cechy są ważne — charakteryzują produkt i są dowodem na jego skuteczność. Powinny jednak pokazywać się w parze z korzyściami, a nie zamiast nich.",[16,57413,57414,57417],{},[224,57415,57416],{},"Korzyści to także odpowiedzi na potrzeby,"," o których pisałam już wyżej. Potrzebą naszego przykładowego ogrodnika nie jest posiadanie wydajniejszej kosiarki. Nie jest nią też utrzymanie porządku w ogrodzie — to tylko narzędzie do osiągnięcia ostatecznego celu, jaki najprawdopodobniej będzie podziw sąsiadów i satysfakcja z wykonanej pracy.",[16,57419,53289,57420,57423],{},[224,57421,57422],{},"teksty sprzedażowe",", odwołuj się do potrzeb. Pokazuj nową, lepszą rzeczywistość, która stanie się faktem po ich spełnieniu. Pokazuj też rzeczywistość obecną — wybrakowaną i niesatysfakcjonującą. Daj odbiorcy obietnicę, którą spełni Twój produkt.",[12,57425,57298],{"id":57426},"przyciąganie-uwagi",[16,57428,57429,57430,57433],{},"Aby skłonić potencjalnego klienta do zapoznania się z ",[224,57431,57432],{},"tekstem sprzedażowym",", musisz przyciągnąć, a następnie utrzymać jego uwagę. Jeśli tekst w którymkolwiek momencie zacznie być nużący, użytkownik nawet nie będzie się zastanawiał — po prostu opuści stronę.",[16,57435,57436,57437,57440],{},"Na szczęście są sposoby, które ",[224,57438,57439],{},"copywriting sprzedażowy"," może wykorzystać, by tak się nie stało. Oto one:",[51,57442,57443,57446,57449,57452,57455,57468],{},[54,57444,57445],{},"Intrygujący, chwytliwy tytuł oraz śródtytuły — np. w formie pytania, wyliczenia, bezpośredniego zwrotu do czytelnika",[54,57447,57448],{},"Lead, który zapowiada, co czeka w dalszych akapitach oraz jaki interes ma użytkownik w tym, żeby czytać dalej",[54,57450,57451],{},"Właściwe formatowanie — krótkie akapity, pogrubione ważne elementy, stosowanie śródtytułów i wyliczeń, wyróżnienia kolorystyczne itp.",[54,57453,57454],{},"Zaczynanie zdań i akapitów od najważniejszych informacji — zgodnie ze schematem skanowania tekstu, którzy przybiera kształt litery F, to właśnie początki zdań mają największe szanse na przeczytanie",[54,57456,57457,57458,1102,57461,1102,57464,57467],{},"Brak niepotrzebnych słów-zapychaczy, które niepotrzebnie wydłużają tekst, jednocześnie nic do niego nie wnosząc. To takie słowa jak ",[949,57459,57460],{},"naprawdę",[949,57462,57463],{},"bardzo",[949,57465,57466],{},"po prostu"," itp.",[54,57469,57470],{},"Storytelling, czyli pisanie tekstu w formie opowieści lub wplatanie do niego jej elementów — pobudza wyobraźnię oraz ciekawość co dalej",[12,57472,57301],{"id":57473},"łatwość-czytania",[16,57475,57476,57477,57479],{},"Przez tekst można przepłynąć i można przebrnąć. Dobry ",[224,57478,57439],{}," daje teksty, które czyta się łatwo i przyjemnie, niemal bez wysiłku. Za odbiór tekstu na osi łatwy — skomplikowany odpowiada kombinacja trzech elementów: formatowania, stylu oraz multimedialnych dodatków.",[220,57481,57483],{"id":57482},"copywriting-sprzedażowy-a-formatowanie-tekstu","Copywriting sprzedażowy a formatowanie tekstu",[16,57485,57486],{},"Formatowanie w dużej mierze decyduje o tym, czy tekst czyta się wygodnie. Należy zadbać w szczególności o:",[51,57488,57489,57492,57495,57498,57501,57504,57507],{},[54,57490,57491],{},"Bezszeryfowy font",[54,57493,57494],{},"Interlinie o wysokości ok. 1.15 — 1.25",[54,57496,57497],{},"Nagłówki H1, H2, H3",[54,57499,57500],{},"Nowe akapity dla każdej nowej myśli",[54,57502,57503],{},"Pogrubianie istotnych fragmentów",[54,57505,57506],{},"Wyliczenia",[54,57508,57509],{},"Umiar (np. jeśli kursywa, to bez pogrubienia)",[220,57511,57513],{"id":57512},"styl-w-copywritingu-sprzedażowym","Styl w copywritingu sprzedażowym",[16,57515,57516,57518],{},[224,57517,57270],{}," wymaga znajomości wielu zasad, ale styl copywritera nie pozostaje bez znaczenia. Jaki należy pisać, by tekst sprzedawał?",[51,57520,57521,57524,57527],{},[54,57522,57523],{},"Zwięźle — bez sformułowań, które nic nie wnoszą, możliwie krótkimi zdaniami, wyczerpując temat, lecz bez zbędnych dywagacji",[54,57525,57526],{},"Prosto — bez branżowego żargonu, specjalistycznego słownictwa, trudnych zwrotów",[54,57528,57529,57530,1102,57533,3222,57536],{},"Konkretnie — bez oklepanych frezesów, które nic nie mówią, jak ",[949,57531,57532],{},"innowacje",[949,57534,57535],{},"atrakcyjna cena",[949,57537,57538],{},"wysoka wydajność",[220,57540,57542],{"id":57541},"materiały-multimedialne-w-tekście-sprzedażowym","Materiały multimedialne w tekście sprzedażowym",[16,57544,57545],{},"Multimedia w tekście pozwalają go ożywić, pomagają wytłumaczyć skomplikowane rzeczy oraz zaprezentować produkt. Warto po nie sięgać, ale trzeba trzymać się kilku zasad:",[51,57547,57548,57551,57554,57557,57560],{},[54,57549,57550],{},"Zdjęcia produktów muszą wyraźnie pokazywać detale, które interesują klienta",[54,57552,57553],{},"Wykresy i diagramy muszą być czytelne i pozbawione niepotrzebnych elementów",[54,57555,57556],{},"Filmy nie powinny odtwarzać się automatycznie, a już na pewno nie z włączonym dźwiękiem",[54,57558,57559],{},"Multimedia nie mogą dominować tekstu",[54,57561,57562],{},"Multimedia muszą wnosić do tekstu wartość",[12,57564,57304],{"id":57565},"copywriterskie-sztuczki",[16,57567,57568,57569,57571],{},"Wiedza na temat ",[224,57570,57332],{}," to również znajomość i umiejętność wykorzystania copywriterskich sztuczek. Bez przedłużania — oto kilka z nich:",[220,57573,57575],{"id":57574},"perswazyjne-zwroty","Perswazyjne zwroty",[16,57577,57578],{},"Zwroty, które odwołują się do rzeczywistości sprzed i po spełnieniu potrzeby pomagają podjąć użytkownikowi decyzję o zakupie. Oto kilka przykładów:",[51,57580,57581,57584,57587,57590],{},[54,57582,57583],{},"Wyobraź sobie, że…",[54,57585,57586],{},"Czy nie byłoby wspaniale, gdybyś wreszcie mógł…?",[54,57588,57589],{},"Nie pozwól, żeby…",[54,57591,57592],{},"Czy naprawdę chcesz, aby…?",[220,57594,57596],{"id":57595},"zakazane-słowo-nie","Zakazane słowo „nie”",[16,57598,57599,57600,57603],{},"Po pierwsze, nikt nie lubi, jak się mu czegoś zabrania. Po drugie, słowo ",[949,57601,57602],{},"nie"," czasem można przeoczyć, a sens zdania, które czytamy, zmienia się wtedy o 180 stopni. Namawiaj więc do postawy aktywnej, a nie biernej. Przykładowo, używaj zwrotów:",[51,57605,57606,57615,57623],{},[54,57607,57608,57611,57612],{},[949,57609,57610],{},"Mów prawdę"," zamiast ",[949,57613,57614],{},"nie kłam",[54,57616,57617,57611,57620],{},[949,57618,57619],{},"Odpocznij",[949,57621,57622],{},"nie męcz się",[54,57624,57625,57611,57628],{},[949,57626,57627],{},"Zacznij ćwiczyć",[949,57629,57630],{},"nie siedź w domu",[220,57632,57634],{"id":57633},"zakazana-strona-bierna-i-rzeczowniki-odczasownikowe","Zakazana strona bierna i rzeczowniki odczasownikowe",[16,57636,57637,57638,57641,57642],{},"Strona bierna, czyli stawianie podmiotu zdania w pozycji odbiorcy czynności, sprawia naszemu mózgowi problem, a w dodatku nie brzmi zbyt dobrze. Dlatego, zamiast pisać, że ",[949,57639,57640],{},"Nasze biuro jest obsługiwane przez doświadczonych konsultantów",", lepiej poinformować, że ",[949,57643,57644],{},"Nasze biuro obsługują doświadczeni konsultacji.",[16,57646,57647,57648,57651,57652,284],{},"Z kolei rzeczowniki odczasownikowe odbierają zdaniom dynamikę, przez co czytanie staje się bardziej żmudne. Nie pisz więc, że ",[949,57649,57650],{},"Znamy sposób na uporządkowanie garażu"," tylko ",[949,57653,57654],{},"Wiemy, jak uporządkować garaż",[16,57656,57657],{},"Jeśli tylko możesz, w pierwszej kolejności używaj czasowników lub bezokoliczników.",[220,57659,57661],{"id":57660},"call-to-action","Call to action",[16,57663,57664],{},"CTA, czyli wezwanie do działania, to ostateczny sygnał, który dzieli odbiorcę tekstu od zamiany w klienta. Call to action mogą być różne, a to kilka przykładów:",[16,57666,57667],{},"Od klasycznych, jak:",[51,57669,57670,57673],{},[54,57671,57672],{},"Kup teraz!",[54,57674,57675],{},"Zapisz się na newsletter!",[16,57677,57678],{},"Przez takie, które oferują dodatkowy bonus:",[51,57680,57681,57684],{},[54,57682,57683],{},"Wyprobuj teraz, zapłać później",[54,57685,57686],{},"Zamów, wypróbuj, oddaj za darmo",[16,57688,57689],{},"Po CTA w pierwszej osobie:",[51,57691,57692,57695],{},[54,57693,57694],{},"Chcę dostać darmowy e-book",[54,57696,57697],{},"Chcę zapłacić 30% mniej",[16,57699,57700],{},"Oraz takie, które przypominają o korzyści:",[51,57702,57703,57706],{},[54,57704,57705],{},"Oczaruj wszystkich pięknym ogrodem!",[54,57707,57708],{},"Chcę kupić bezpieczny wózek dla mojego malucha",[16,57710,57711,57713,57714,284],{},[224,57712,57270],{}," to nie tylko pisanie — przede wszystkim myślenie strategiczne. Tylko właściwie zaprojektowany, przemyślany tekst jest w stanie przekonać użytkowników do skorzystania z oferty i kliknięcia ",[949,57715,57716],{},"Kup teraz",[16,57718,26246],{},[16,57720,51903],{},[51,57722,57723,57729,57738,57744],{},[54,57724,57725,57726],{},"Artur Jabłoński — ",[949,57727,57728],{},"Jak pisać, żeby chcieli czytać (i kupować)",[54,57730,57731,57732,1102,57735],{},"Joanna Wrycza-Bekier — ",[949,57733,57734],{},"Magia słów",[949,57736,57737],{},"Webwriting: profesjonalne tworzenie tekstów dla Internetu",[54,57739,57740,57741],{},"Dariusz Puzyrkiewicz — ",[949,57742,57743],{},"Biblia copywritingu",[54,57745,57746,57747],{},"Steve Krug — ",[949,57748,57749],{},"Nie każ mi myśleć",{"title":34,"searchDepth":190,"depth":190,"links":57751},[57752,57753,57756,57757,57758,57759,57764],{"id":57307,"depth":190,"text":57308},{"id":57336,"depth":190,"text":57287,"children":57754},[57755],{"id":57359,"depth":359,"text":57360},{"id":57376,"depth":190,"text":57290},{"id":57397,"depth":190,"text":39533},{"id":57426,"depth":190,"text":57298},{"id":57473,"depth":190,"text":57301,"children":57760},[57761,57762,57763],{"id":57482,"depth":359,"text":57483},{"id":57512,"depth":359,"text":57513},{"id":57541,"depth":359,"text":57542},{"id":57565,"depth":190,"text":57304,"children":57765},[57766,57767,57768,57769],{"id":57574,"depth":359,"text":57575},{"id":57595,"depth":359,"text":57596},{"id":57633,"depth":359,"text":57634},{"id":57660,"depth":359,"text":57661},"2020-04-03","Copywriting sprzedażowy to cenna umiejętność nie tylko w branży e-commerce, ale w całym świecie biznesu. To sztuka perswazji, przekonywania, uświadamiania. Ten, kto ją opanuje, będzie cieszył się wyso","\u002Fblog\u002Fimages\u002Fcopywriting-sprzedazowy.webp",{},"\u002Fblog\u002Fcopywriting-sprzedazowy",{"title":57263,"description":57771},"blog\u002Fcopywriting-sprzedazowy","oeFc9fE5tTPHT2LSfbKxsHQkptokO2C-FO9VIs9BSEU",{"id":57779,"title":57780,"author":377,"body":57781,"category":5880,"coverStyle":197,"date":61758,"description":61759,"excerpt":197,"extension":200,"image":61760,"meta":61761,"navigation":203,"path":61762,"readTime":61763,"seo":61764,"seoDescription":197,"stem":61765,"__hash__":61766},"blog\u002Fblog\u002Fjak-koronawirus-zmieni-seo.md","50+ seowców, jedno pytanie: jak koronawirus zmieni SEO?",{"type":9,"value":57782,"toc":61756},[57783,57792,57809,57812,57895,57977,58032,58135,58192,58288,58370,58439,58480,58549,58684,58730,58768,58849,58920,58968,59046,59105,59162,59221,59325,59399,59461,59546,59655,59707,59771,59827,59940,59979,60036,60146,60248,60351,60408,60478,60519,60561,60628,60695,60803,60857,60927,60990,61041,61098,61176,61226,61301,61370,61424,61457,61532,61601,61696],[16,57784,57785,57786,57791],{},"Po sukcesie pierwszej części pandemicznego cyklu o kształcie marketingu (",[182,57787,57790],{"href":57788,"rel":57789},"https:\u002F\u002Flinkhouse.pl\u002Fjak-koronawirus-zmieni-marketing\u002F",[349],"Jak koronawirus zmieni marketing?",") postanowiliśmy iść za ciosem i bliźniacze pytanie zadać specjalistom z branży SEO. ",[51,57793,57794,57799,57804],{},[54,57795,57796,227],{},[224,57797,57798],{},"Jak, w ich opinii, zmieni się świat SEO po pandemii?",[54,57800,57801],{},[224,57802,57803],{},"Na co zarówno agencje, jak i klienci powinni zwracać uwagę w tym szczególnym okresie?",[54,57805,57806],{},[224,57807,57808],{},"W jaki sposób planować zarówno obecne, jak i przyszłe działania w tym sektorze?",[16,57810,57811],{},"Zobaczcie, co powiedziało nam ponad pięćdziesięciu czołowych specjalistów SEO w Polsce. ",[10083,57813,57814],{},[10086,57815,57816],{},[10089,57817,57818],{},[10092,57819,57820,57823,57833,57844,57852,57857,57865,57873],{},[16464,57821,57822],{},"Koronakryzys i recesja – czas przetasowania na rynku SEO",[16,57824,57825],{},[16273,57826,57827,57828,57832],{"style":16275},"Od dawna było wiadomo, że przyjdzie recesja. Cykl koniunkturalny to nieodzowny element gospodarki rynkowej. Niestety ostatnie, dobre lata mogły uśpić czujność wielu z nas. Mam tu na myśli ",[182,57829,57831],{"dataWpil":57830,"href":43712},"url","branżę SEO",", ale także szerzej, całą młodą branże digital, czy nowych technologii opartych na IT. Odnoszę wrażenie, że większość przedsiębiorców po prostu nie posiada doświadczenia w radzeniu sobie z takimi kryzysami (zbyt krótko jesteśmy na rynku), ani chociażby wiedzy teoretycznej w tym obszarze (brak edukacji ekonomicznej). Większość w żladen sposób się nie przygotowała. Oczywiście to tylko moje subiektywne odczucie i mogę się mylić. Bazuję na rozmowach z innymi osobami z branży i obserwacji tego, co się dzieje na grupach dyskusyjnych.",[16,57834,57835,57838,57841],{},[16273,57836,57837],{"style":16275},"Z drugiej strony takiej formy spowolnienia nikt się nie mógł spodziewać.",[16464,57839,57840],{}," Całe branże zostały w ciągu paru tygodni, a nawet dni, wyłączone. ",[16273,57842,57843],{"style":16275},"W ten sposób efekt domina dotknie każdego. Zwycięsko z całego tego zamieszania będą mogli wyjść duzi, którzy mają znaczący bufor finansowy (także w ramach grup kapitałowych o zdywersyfikowanym portfelu produktów i usług) oraz ci najbardziej elastyczni. Problem będą miały średnie agencje z dużymi kosztami stałymi (długoterminowe umowy z pracownikami, leasingi, najem drogich powierzchni biurowych etc.). To już zresztą widać – zaczęło się cięcie kosztów i zwolnienia. Współczuję także agencjom, które bazowały na klientach lokalnych, małych firmach usługowych. Taki portfel nawet 100 klientów z budżetami po kilkaset złotych, może się rozpaść dosłownie w ciągu paru tygodni, gdy ci klienci nie mogą prowadzić działalności (restauracje, branża turystyczna, beauty & wellness i inne).",[16,57845,57846,57849],{},[16464,57847,57848],{},"W procesie pozycjonowania trzeba będzie bardziej niż kiedykolwiek uwzględnić szereg aspektów biznesowych",[16273,57850,57851],{"style":16275}," takich jak wypłacalność klienta w krótkiej perspektywie czasu, moce przerobowe, relacja kosztów wewnętrznych do zewnętrznych. Wszyscy wiemy, jak trudno jest budować rentowność SEO z miesiąca na miesiąc, a wielu klientów będzie oczekiwało właśnie tego.",[16,57853,57854],{},[16273,57855,57856],{"style":16275},"Warto wspomnieć, że Google ogłosiło wsparcie dla firm poprzez doładowanie kont Google Ads. Czy to wpłynie na SEO? Nie sądzę. Te wydatki będą kompensowały się z tendencją do zmniejszania budżetów w czasie kryzysu. Chociaż to jeszcze wszystko zależy od branży i stopnia wykorzystania tych środków. Póki co możemy wróżyć ze szklanej kuli.",[16,57858,57859],{},[16273,57860,57861,57862,57864],{"style":16275},"Dla niektórych będzie to także czas ciekawych okazji. Już obwieszczono koniec rynku pracownika. Prognozowany jest duży wzrost bezrobocia. W związku z tym firmy (agencje i te tworzące wewnętrzne działy ",[182,57863,5880],{"dataWpil":57830,"href":47356},") będą mogły szukać tańszych pracowników i więcej wymagać od obecnych. Na rynku może pojawić się wiele domen z historią, a także całych działających serwisów na sprzedaż. Dla firm z zapasem gotówki i niskimi kosztami stałymi będzie zatem okazja do zakupów.",[16,57866,57867,57870],{},[16464,57868,57869],{},"Osobiście bardzo się cieszę, że dosłownie parę miesięcy przed wybuchem kryzysu udało mi się skompletować elastyczny i zróżnicowany zespół.",[16273,57871,57872],{"style":16275}," Sensownie podzielone kompetencje, precyzyjnie ułożony flow obsługi klientów abonamentowych, procedury komunikacji i raportowania – to wszystko sprawia, że dosłownie z dnia na dzień przeszliśmy na pracę zdalną bez utraty efektywności. Mamy dla naszych klientów opracowane alternatywne modele współpracy pozwalające im zredukować koszty, a nam kontynuować prace bez specjalnego zmniejszenia wpływów. Oczywiście sytuacja jest dynamiczna i w zasadzie wszystko się może zdarzyć, ale jestem dobrej myśli.",[16,57874,57876,57885,57888],{"style":57875},"text-align: right;",[182,57877,57882],{"href":57878,"target":57879,"rel":57880},"https:\u002F\u002Fwww.szymonslowik.pl","_blank",[349,57881],"noopener",[16273,57883,57884],{"style":16275},"Szymon Słowik",[16273,57886,57887],{"style":16275},", CEO @ ",[182,57889,57892],{"href":57890,"target":57879,"rel":57891},"https:\u002F\u002Ftakaoto.pro",[349,57881],[16273,57893,57894],{"style":16275},"Takaoto",[10083,57896,57897],{},[10086,57898,57899],{},[10089,57900,57901],{},[10092,57902,57903,57906,57922,57927,57938,57943,57948,57959,57964],{},[16464,57904,57905],{},"Baczniejsze spojrzenie na rynek",[16,57907,57908,57911,57914],{},[16273,57909,57910],{"style":16275},"Z całą pewnością można odczuć nerwowe nastroje na rynku. W wielu przypadkach (np. w agencjach SEO) nie musi się to przekładać na spadki przychodów, jednak na pewno obserwujemy ",[16464,57912,57913],{},"duże przetasowania przynajmniej w portfolio",[16273,57915,57916,57917,57921],{"style":16275},". Klienci obecnie dużo bardziej przyglądają się kosztom, w tym ponoszonym właśnie na marketing i SEO. Raporty działań, które w czasie dobrobytu przechodziły bez echa i skutkowały przelewem za wystawioną fakturę, teraz są pilniej studiowane. Zresztą co bardziej zagorzali czytelnicy popularnych ",[182,57918,57920],{"dataWpil":57830,"href":57919},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fgrupy-marketingowe-na-facebooku-19-najlepszych-do-ktorych-powinienes-dolaczyc\u002F","grup SEO na Facebook",", na pewno mogą już teraz wyłapać takie reakcje, co bardziej wnikliwych klientów.",[16,57923,57924],{},[16273,57925,57926],{"style":16275},"Ta sama nerwowość udziela się też niektórym mniej odpornym psychicznie specjalistom, którzy nie zawsze potrafią skutecznie obronić tezy, które nie ma co ukryć, czasem bezkarnie serwowali klientom przez miesiące a nawet lata. To w perspektywie krótko i średnioterminowej doprowadzi wg mnie do roszad w branży jakie ostatnio widzieliśmy w 2012 roku po wejściu algorytmu o roboczej nazwie Pingwin i mocnym już wtedy zadomowionym algorytmie Panda.",[16,57928,57929,57932,57935],{},[16273,57930,57931],{"style":16275},"Bez dwóch zdań, obecna sytuacja wymaga od nas jako zarówno klientów czy konsumentów jak i specjalistów, baczniejszego spojrzenia na rynek sam w sobie, ale też na prognozy mikro i makro ekonomiczne. ",[16464,57933,57934],{},"Są branże, które od dziś i przez długi czas będą beneficjentami tej sytuacji. ",[16273,57936,57937],{"style":16275},"Mam na myśli wszystkie te dziedziny gospodarki, które w łatwy sposób można przenieść do Internetu lub dzięki globalnej sieci skalować jak np. szkolenia czy sklepy oferujące artykuły znajdujące się niżej w piramidzie Maslowa.",[16,57939,57940],{},[16273,57941,57942],{"style":16275},"To co się wydarzy po wygraniu walki z wirusem, może być dziś jedynie spekulacją. Przykładowo, obecnie obserwuje się gwałtowny wzrost zamówień online. Czy po ustąpieniu pandemii ten wzrost się utrzyma? Z jednej strony wszystko mówi że tak, bo zamawiającymi stali się dziś Ci którzy przez lata byli bardzo daleko od takiej formy zakupów. Część z nich pewnie ją polubi. Ale z drugiej strony, poluzowanie dzisiejszych obostrzeń może spowodować falę zakupów offline. Ludzie spragnieni kontaktu z innymi, czy po prostu przejścia się po mieście będą przez długi czas rzadziej kupować w Internecie. Czysta spekulacja.",[16,57944,57945],{},[16273,57946,57947],{"style":16275},"Jedyne na co musimy zwrócić uwagę to rzecz, o której wspomniałem już na początku. Finanse. Jeżeli mamy biznes, który w 100% uzależniony jest od obecnych obostrzeń, a koszty nas bardzo dociskają, skupmy się w SEO na działaniach, które nie wymagają inwestycji. Poprawmy treści na stronie, napiszmy kilka nowych artykułów na bloga. Po prostu starajmy się podtrzymać relacje z obecnymi klientami, którzy w tym momencie, choćby chcieli, nie mogą skorzystać z naszych usług. ",[16,57949,57950,57953,57956],{},[16273,57951,57952],{"style":16275},"Natomiast mając solidną poduszkę finansową, możemy się pokusić o mocniejsze wejście w rynek. ",[16464,57954,57955],{},"To może być idealny czas na przejęcia po niższej cenie",[16273,57957,57958],{"style":16275},", zatrudnienie specjalisty na mniejszą stawkę, czy po prostu, jeśli wiemy, że nasz biznes dotąd offline, mógłby być w 100% online, być może to właśnie ten moment, który może nas uratować przed całkowitą utratą klientów lub stać się potężną przewagą konkurencyjną. ",[16,57960,57961],{},[16273,57962,57963],{"style":16275},"Póki co życzę wszystkim ludziom związanym z branżą SEO\u002FSEM dużo zdrowia i spokoju. Na pewno to przetrwamy!",[16,57965,57966,57970],{"style":57875},[16273,57967,57968,1102],{"style":16275},[182,57969,43591],{"dataWpil":57830,"href":45752},[182,57971,57974],{"href":57972,"target":57879,"rel":57973},"https:\u002F\u002Fseoplanner.pl\u002F",[349,57881],[16273,57975,57976],{"style":16275},"SEO Planner",[10083,57978,57979],{},[10086,57980,57981],{},[10089,57982,57983],{},[10092,57984,57985,57988,57993,58011,58021],{},[16464,57986,57987],{},"Polaryzacja branży",[16,57989,57990],{},[16273,57991,57992],{"style":16275},"Obecny kryzys pokazał po raz kolejny jak bardzo nasza branża jest spolaryzowana. Podzieliła się na dwa obozy:",[678,57994,57995,58003],{},[54,57996,57997,58000],{"style":16275},[16464,57998,57999],{},"Przesadni optymiści",[16273,58001,58002],{"style":16275}," – wydaje mi się, że niektórzy zaczęli w panice malować trawę. Udają, że nic się nie dzieje. W czasie kryzysu to nie jest dobra strategia ",[54,58004,58005,58008],{"style":16275},[16464,58006,58007],{},"Przesadni pesymiści",[16273,58009,58010],{"style":16275}," – grupa, która popada w przesadną panikę. Taka panika powoduje, że ludzie mogą podejmować pochopne decyzje ",[16,58012,58013],{},[16273,58014,58015,58016,58020],{"style":16275},"Ja staram się być gdzieś pośrodku. Z jednej strony nie powiedziałbym komuś żeby teraz zwiększał budżet (o ile nie działa w branży, która na obecnym kryzysie zyskuje), a z drugiej nie powiedziałbym komuś żeby całkowicie zrezygnował z działań marketingowych (o ile nie jest z branż najbardziej dotkniętych). Działam w myśl zasady “hope for best prepare for worst”. Chyba nikt nie jest w stanie przewidzieć rzeczywistości, w której będziemy funkcjonować nawet za 2-3 tygodnie, dlatego warto opracować plan działania na różne scenariusze. Z jednej strony mówi się, że ",[182,58017,58019],{"dataWpil":57830,"href":58018},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fnarzedzia-dla-e-commerce-26-propozycji-2\u002F","eCommerce"," na całym tym zamieszaniu zyska, ale z drugiej strony w ogólnym kryzysie ludzie będą sięgać rzadziej do portfeli co odbije się na całym rynku. Z moich analiz wynika, że drugi i trzeci tydzień marca przyniósł duży spadek niemalże wszystkim, czwarty tydzień jest już lepszy. Ludzie spędzając dużo czasu w domu sięgają po Internet (ile seriali można obejrzeć!) i widać to w rosnącej liczbie wyświetleń na różne frazy kluczowe. Rekomendowałbym zatem działanie w ramach krótkookresowych strategii przy czym nie zalecam podejmowania pochopnych i radykalnych decyzji, na to przyjdzie jeszcze czas. ",[16,58022,58023,58026],{"style":57875},[16273,58024,58025],{"style":16275},"Damian Sałkowski, CEO @ ",[182,58027,58030],{"href":58028,"target":57879,"rel":58029},"http:\u002F\u002Fsenuto.com",[349,57881],[16273,58031,6291],{"style":16275},[10083,58033,58034],{},[10086,58035,58036],{},[10089,58037,58038],{},[10092,58039,58040,58043,58081,58092,58100,58105,58110],{},[16464,58041,58042],{},"Nadejdzie czas szybkiej adaptacji do zmian na rynku",[16,58044,58045,58048,58054,58057,58062,58065,58070,58073,58078],{},[16273,58046,58047],{"style":16275},"Pandemia wprowadzi wiele zmian. Teraz dowiemy się tak naprawdę, kto miał ",[58049,58050,58051],"i",{},[16273,58052,58053],{"style":16275},"mocne karty na ręce",[16273,58055,58056],{"style":16275}," i odpowiednio zbudowaną ",[58049,58058,58059],{},[16273,58060,58061],{"style":16275},"poduszkę finansową,",[16273,58063,58064],{"style":16275}," a kto na rynku ",[58049,58066,58067],{},[16273,58068,58069],{"style":16275},"blefował",[16273,58071,58072],{"style":16275},". Będzie to ciężki czas dla start-upów, firm o niskiej wartości dodatniej usług, branży turystycznej i eventowej o wysokich kosztach własnych oraz zawodów całkiem zbędnych. Spore doszacowanie wartości dotknie wszelkich branż, które opierały swoje działanie na tzw. z ang. ",[58049,58074,58075],{},[16273,58076,58077],{"style":16275},"speculative bubble",[16273,58079,58080],{"style":16275}," – co szczególnie odczuje scena sportowa, niewyspecjalizowana część influencerów, #instagirls itp. A finalnie – w mniejszym bądź większym stopniu – każdy z nas.",[16,58082,58083,58086,58089],{},[16273,58084,58085],{"style":16275},"Zmiany wprowadzane w Google cały czas podążają w jednym, słusznym kierunku – dostarczania konkretnych odpowiedzi czy propozycji usług na potrzeby danego użytkownika bądź zapytania. Proces i zasady pozycjonowania nie ulegną znaczącej zmianie. ",[16464,58087,58088],{},"Ciężko określić natomiast, jak pandemia wpłynie na budżety marketingowe. ",[16273,58090,58091],{"style":16275},"Podczas kryzysu normalną rzeczą jest zwiększenie płynnej gotówki w firmie i wstrzymanie się z inwestycjami rozwojowymi oraz nakładem marketingowym – tu należy spodziewać się mniejszych budżetów. Z drugiej strony natomiast pandemia wirusa zwiększyła estymowaną wartość polskiego rynku e-commerce w 2020 roku z 60 mld do 70 mld złotych – co sugeruje, że kolejne części roku będą niosły stopniowy wzrost inwestycji reklamowych.",[16,58093,58094,58097],{},[16464,58095,58096],{},"Warto zaznaczyć, że na rynku marketingowym najwięcej zyskają firmy świadczące usługi o najwyższym poziomie jakości w optymalnej cenie. ",[16273,58098,58099],{"style":16275},"Nastąpi intensyfikacja procesu kontrolowania prac i wyników. Budżety będą coraz częściej ustalane wraz z określonymi wskaźnikami KPI. Najmocniej kryzys odczują największe agencje, które obsługują bardzo dużą liczbę klientów w przeliczeniu na jednego specjalistę. Dużą szansę widzę natomiast dla małych i średnich agencji, które partnersko podchodzą do procesu wzrostu obsługiwanych firm.",[16,58101,58102],{},[16273,58103,58104],{"style":16275},"Dla klientów kluczowe będą pierwsze 2-3 miesiące po ustaniu pandemii. Z jednej strony będzie to kluczowy moment dla usługodawców „offline”, sklepów z dobrami luksusowymi (jak biżuteria i zegarki), które w obecnym czasie notują dramatyczne spadki. A z drugiej – prawdziwa chwila prawdy dla tych, którzy w tym momencie osiągają rekordowe wolumeny sprzedażowe.",[16,58106,58107],{},[16273,58108,58109],{"style":16275},"W tym momencie ważne, by ze swoimi klientami pracować partnersko i wspólnie przygotować się na kilka scenariuszy, które mogą się wydarzyć w najbliższym czasie.",[16,58111,58112,58115,58118,58125,58128],{"style":57875},[16464,58113,58114],{},"Michał Barczyk, ",[16273,58116,58117],{"style":16275},"SEO & Analyst Team Leader @ ",[182,58119,58122],{"href":58120,"target":57879,"rel":58121},"https:\u002F\u002Fwww.x-kom.pl",[349,57881],[16464,58123,58124],{},"Grupa x-kom",[16273,58126,58127],{"style":16275}," \u002F CEO @ ",[182,58129,58132],{"href":58130,"target":57879,"rel":58131},"https:\u002F\u002Fwww.mediawin.pl\u002F",[349,57881],[16464,58133,58134],{},"MediaWIN",[10083,58136,58137],{},[10086,58138,58139],{},[10089,58140,58141],{},[10092,58142,58143,58146,58154,58162,58170,58175,58180],{},[16464,58144,58145],{},"Więcej, a zarazem mniej w online",[16,58147,58148,58151],{},[16464,58149,58150],{},"Co się zmieni w samym pozycjonowaniu?",[16273,58152,58153],{"style":16275}," W samym procesie tak naprawdę nic. Ciągle będziemy szukać świętego graala dla odpowiednich słów kluczowych, ciągle algorytmy będą się zmieniać, ciągle będziemy elastyczni i będziemy zmieniać strategie według tego co dzieje się w danym momencie na rynku. Oficjalnie nie zmieni się nic. W branżach, których liczba wyszukań drastycznie zmalała powinny skupiać na pozycjach konkretnych fraz i widoczności według narzędzi jak Senuto czy Ahrefs. W branżach, których drastycznie wzrosła liczba wyświetleń również, bo może się okazać, że serwis ma szczęście i nie jest to wynik działań SEO. Co będzie po wirusie? Trudno ocenić.",[16,58155,58156,58159],{},[16464,58157,58158],{},"Co się zmieni w działaniach klientów?",[16273,58160,58161],{"style":16275}," W zależności od branży: brak większych ruchów, rezygnacja z działań marketingowych (wszelkich), obniżenie czy zwiększenie budżetu. Finalnie uważam, że więcej będzie rezygnacji lub obniżeń budżetów. W firmach, gdzie jest szerszy zakres działań marketingowych może dojść do rezygnacji z konkretnych kanałów, które nie przynosiły zysków. Po samym wirusie odbudowanie rynku będzie chwilę trwało więc ten czas dotknie również branżę SEO.",[16,58163,58164,58167],{},[16464,58165,58166],{},"Co się zmieni na rynku SEO po wirusie?",[16273,58168,58169],{"style":16275}," Zwiększy się konkurencja. Specjalistów nie ubędzie (chyba, że z wirusem – żart). Trudniej będzie pozyskiwać klientów i budżety będą prawdopodobnie niższe przynajmniej zaraz po pandemii. Obstawiam, że firmy będą działać w modelu TU i TERAZ (Google Ads, Facebook Ads) odkładając strategiczne SEO na nieco później.",[16,58171,58172],{},[16464,58173,58174],{},"W mojej pracy?",[16,58176,58177],{},[16273,58178,58179],{"style":16275},"Naprawdę nic :).",[16,58181,58182,58185],{"style":57875},[16273,58183,58184],{"style":16275},"Sebastian Heymann, Head of SEO @",[182,58186,947,58189],{"href":58187,"target":57879,"rel":58188},"https:\u002F\u002Fwww.eactive.pl\u002Fpozycjonowanie-stron\u002F",[349,57881],[16273,58190,58191],{"style":16275},"EACTIVE #wiemyjak",[10083,58193,58194],{},[10086,58195,58196],{},[10089,58197,58198],{},[10092,58199,58200,58203,58208,58213,58218,58223,58228,58233,58238,58243,58248,58253,58258,58263,58268,58273,58278,58283],{},[16464,58201,58202],{},"Co się zmieni na rynku SEO?",[16,58204,58205],{},[16273,58206,58207],{"style":16275},"Trudno jest w tej chwili jednoznacznie odpowiedzieć na to pytanie. Najprawdopodobniej wzmocni się jeszcze bardziej walka o widoczność w Google ze względu na to, że firmy, które już tam są będą chciały umocnić swoją pozycję, pojawią się nowe firmy, które nie doceniały tego kanału i mało w niego inwestowały a w momencie kiedy koronawirus „odciął” im offline zauważą jak krytyczny i decydujący może być ten kanał. Do gry włączą się też firmy, które praktycznie nie istniały w Google ale koronawirus spowodował, że uznały to jednak za dobry pomysł.",[16,58209,58210],{},[16273,58211,58212],{"style":16275},"Oczywiście na to potrzeba chwilę czasu i ustabilizowania rynku. Aktualnie mamy okres gdzie część klientów rezygnuje z usług a nowi klienci jeszcze nie pojawili się w zwiększonej ilości – ale są klienci, którzy kupują i widzą potrzebę inwestycji.",[16,58214,58215],{},[16273,58216,58217],{"style":16275},"Ten początkowy okres zmniejszenia popytu będzie miał również wpływ na dostawców – firmy i osoby sprzedające linki i teksty. Ze względu na to, że duża część firm SEO zanotuje znaczne spadki w przychodach – dostawcy będą musieli dostosować swoje ceny do sytuacji i obniżyć je jeśli będą chcieli utrzymać zlecenia.",[16,58219,58220],{},[16273,58221,58222],{"style":16275},"Na rynku – już teraz i zaraz po kryzysie na pewno pojawi się wiele nowych podmiotów, które powstaną jako „jednoosobowe” agencje, które zostaną założone przez zwalnianych pracowników. To może mieć ciekawy wpływ na rynek – pojawi się jeszcze więcej słabych i tanich firm. Osoby, które będą zwalniane to najczęściej osoby najsłabsze lub początkujące w branży. Część z nich założy swoje firmy. Utrudni to klientom jeszcze bardziej wybór dobrej firmy ale jednocześnie będzie to szansą dla tych naprawdę skutecznych. Różnica będzie się zaostrzać.",[16,58224,58225],{},[16273,58226,58227],{"style":16275},"To co na pewno zmieni się na rynku to sytuacja z pracownikami. Dostęp do specjalistów będzie łatwiejszy. Jesteśmy właśnie świadkami jak kończy się rynek pracownika również w branży SEO. Czas i środki, które musieliśmy przeznaczać na „nadopiekę” nad pracownikami będzie można przeznaczyć dla dobra klientów i jeszcze lepszą skuteczność realizacji usług.",[16,58229,58230],{},[16464,58231,58232],{},"Co się zmieni w mojej pracy?",[16,58234,58235],{},[16273,58236,58237],{"style":16275},"Na pewno przewartościuje priorytety jeśli chodzi o podejmowanie decyzji strategicznych:",[16,58239,58240],{},[16273,58241,58242],{"style":16275}," – mieć duże biuro \u002F małe biuro",[16,58244,58245],{},[16273,58246,58247],{"style":16275},"– mieć piękne drogie biuro \u002F czy zwykłe biuro",[16,58249,58250],{},[16273,58251,58252],{"style":16275},"– wszyscy pracownicy w biurze  \u002F czy wszyscy na zdalnym \u002F część na zdalnym",[16,58254,58255],{},[16273,58256,58257],{"style":16275},"– wydawać na benefity \u002F czy inwestować w automatyzację  \u002F inwestować w relacje",[16,58259,58260],{},[16273,58261,58262],{"style":16275},"– w co inwestować \u002F na czym oszczędzać \u002F czego nie kupować",[16,58264,58265],{},[16273,58266,58267],{"style":16275},"– jakie nowe usługi i produkty wprowadzać",[16,58269,58270],{},[16273,58271,58272],{"style":16275},"etc.",[16,58274,58275],{},[16273,58276,58277],{"style":16275},"Wszystko przede mną. Na ten moment jeszcze nad tym się nie zastanawiam zbyt mocno.",[16,58279,58280],{},[16273,58281,58282],{"style":16275},"Aktualnie trzeba skupić się na tym co dzieje się teraz i przeprowadzić firmę przez kryzys tracąc przy tym jak najmniej ludzi z naszego świetnego zespołu. To jest nasz priorytet.",[16,58284,58285],{"style":57875},[16273,58286,58287],{"style":16275},"Michał Kliszczak, CEO @ EACTIVE #wiemyjak",[10083,58289,58290],{},[10086,58291,58292],{},[10089,58293,58294],{},[10092,58295,58296,58299,58304,58309,58320,58325,58336,58347,58358],{},[16464,58297,58298],{},"Czas wielu pytań, czyli na co musi przygotować się branża SEO?",[16,58300,58301],{},[16464,58302,58303],{},"Pandemia koronawirusa sprawiła, że przyszłość stała się nad wyraz mglista. Skoro nie można przewidzieć, co będzie jutro, trudno spodziewać się wiarygodnych prognoz miesięcznych, kwartalnych czy rocznych. Jak zatem potoczy się życie branży SEO oraz wszystkich przejawów związanych z jej obecnością w Internecie?",[16,58305,58306],{},[16273,58307,58308],{"style":16275},"Wprawdzie zadanie przewidywania rozwoju sytuacji jest utrudnione, to można na podstawie pewnej ilości danych empirycznych wyciągnąć kilka istotnych wniosków. Na ich brzmienie ma oczywiście wpływ wielkość portfela klientów danej agencji oraz charakterystyka działalności poszczególnych podmiotów. Aktualnie dalsze losy branży SEO nie zależą niestety wyłącznie od doświadczenia i bezpośrednich posunięć decydentów firmy.",[16,58310,58311,58314,58317],{},[16273,58312,58313],{"style":16275},"Skomplikowanie sytuacji polega na tym, że odległy jest przewidywalny horyzont zdarzeń. Nieznana jest też liczba czynników, które należy uwzględnić w analizie. Co więcej, decydujące determinanty makroekonomiczne są zupełnie niepowiązane z codziennym życiem branży SEO. ",[16464,58315,58316],{},"Precyzyjne prognozy mogą pojawić się po dwóch, trzech miesiącach stanu zagrożenia epidemiologicznego",[16273,58318,58319],{"style":16275},". Nawet ta niestabilna sytuacja będzie wówczas w miarę pewnym gruntem. Dopiero na nim agencje SEO będą w stanie postawić fundamenty nowej przyszłości.",[16,58321,58322],{},[16464,58323,58324],{},"Rekomendacje dla branży SEO na najbliższe miesiące",[16,58326,58327,58330,58333],{},[16273,58328,58329],{"style":16275},"Po upływie kilku miesięcy wiele firm będzie w stanie dokładniej przewidzieć, jak zadziała ewentualne wsparcie rządowe i jak zachowają się poszczególni klienci w danych branżach. Czy każda firma z branży SEO odczuje negatywne skutki pandemii? To nie ulega wątpliwości. ",[16464,58331,58332],{},"Nawet jeśli uda się zminimalizować straty i nie przyniosą one uszczerbku na finansach firmy, pojawią się problemy związane z reorganizacją pracy",[16273,58334,58335],{"style":16275},". Może to być jednak forma szczepionki, która przynosząc chwilowe osłabienie, przyczyni się do wzmocnienia odporności przedsiębiorstw i przyniesie wymierne korzyści. Zastanawiające jest, jak poradzą sobie firmy SEO ukierunkowane na daną branżę, np. hotelową. W takich przypadkach do przetrwania i osiągnięcia sukcesu potrzebna będzie spora kreatywność lub rozszerzenie swoich działań.",[16,58337,58338,58341,58344],{},[16273,58339,58340],{"style":16275},"Ze swojej strony kładłbym nacisk na maksymalizację edukacji klientów, aby pokazać wartość działań SEO i udowadniać, że w obliczu wzrostu konkurencji na rynku internetowym nie warto rezygnować z usług agencji. Myślę, że ",[16464,58342,58343],{},"dobrym podejściem jest wyjście naprzeciw klientom i – w razie konieczności – zastosowanie niestandardowych rozwiązań",[16273,58345,58346],{"style":16275}," po to, by po pierwsze zatrzymać klienta, a po drugie pomóc mu w obecnej sytuacji. To z pewnością zaprocentuje.",[16,58348,58349,58352,58355],{},[16273,58350,58351],{"style":16275},"Jestem przekonany, że ",[16464,58353,58354],{},"część pracodawców w branży SEO przekona się do wartości pracy zdalnej",[16273,58356,58357],{"style":16275},". W ostatecznym rozrachunku może być bardziej wydajna niż typowa praca w biurze, a wypracowane metody działań poszczególnych działów będą wykorzystane w przyszłości. Ciekawym zjawiskiem może być pojawienie się nietypowych przetasowań w SERP, wynikających zarówno ze zmienionych zachowań użytkowników (inny rodzaj zapytań, większa częstotliwość korzystania z wyszukiwarki, szersze poszukiwania produktów\u002Fusług), jak i zmian powstałych na skutek obniżenia budżetów przeznaczonych na działania związane z pozycjonowaniem. Pamiętajmy, że Google działa bardzo szybko, wprowadzając chociażby nowy typ danych strukturalnych, powiązanych z pandemią. Pora zatem zakasać rękawy, ponieważ wyzwań nie brakuje.",[16,58359,58360,58363],{"style":57875},[16273,58361,58362],{"style":16275},"Łukasz Dunajski – Specjalista SEO @ ",[182,58364,58367],{"href":58365,"target":57879,"rel":58366},"http:\u002F\u002Fmarafiki.pl",[349,57881],[16273,58368,58369],{"style":16275},"Marafiki",[10083,58371,58372],{},[10086,58373,58374],{},[10089,58375,58376],{},[10092,58377,58378,58381,58394,58411,58422,58427],{},[16464,58379,58380],{},"Działaj, analizuj, optymalizuj.",[16,58382,58383,58386,58391],{},[16273,58384,58385],{"style":16275},"SEO to algorytmy, a te chorują na inne choroby niż koronawirus (COVID-19). Google przez cały czas stara się serwować dla SWOICH użytkowników coraz lepsze wyniki. Zmienia się w czasie rzeczywistym, testuje swoje działania, wdraża korzystne dla użytkownika z ich punktu widzenia zmiany, które odzwierciedlenie mają w wynikach wyszukiwania. Zgłębienie i przede wszystkim zrozumienie, w jaki sposób działa Google leży u podstaw SEO. Tak więc i ",[58049,58387,58388],{},[16273,58389,58390],{"style":16275},"tu, w kanale SEO dalej dbamy o optymalizację techniczną stron internetowych, treści, które na nich umieszczamy oraz linki, jakie do niej pozyskujemy. Istotne jest to, aby nie zapominać o najważniejszym aspekcie tej układanki, naszym użytkowniku strony, czyli de facto naszym potencjalnym kliencie. ",[16273,58392,58393],{"style":16275},"Dane z google search console, google analytics, senuto czy ahrefs, nadal powinniśmy konsumować w dużych ilościach, przetwarzać, ale czas, w jakim to robimy, powinien być możliwie jak najkrótszy i kończyć się działaniem. Naszym największym wyzwaniem w najbliższych kilku dniach będzie przede wszystkim edukacja klienta oraz zespołów. Wytłumaczenie, dlaczego zmiana potencjału wyszukiwania spada i jak mają się do tego CTRy i wiele innych aspektów. Według mnie to naprawdę bardzo istotna kwestia. Polska noblistka M.Skłodowska-Curie mawiała: Niczego w życiu nie należy się bać, należy to tylko zrozumieć. Moim zdaniem, a jest to zdanie SEOwca, w tym przypadku jest tak samo.",[16,58395,58396,58399,58402,58408],{},[16273,58397,58398],{"style":16275},"W moim odczuciu większe zmiany dotyczą biznesu. ",[16464,58400,58401],{},"Od stycznia 2020 do marca zawieszono blisko 100 000 firm. ",[16273,58403,58404,58405,58407],{"style":16275},"Działały głównie w sferze usług transportowych, budowlanych, turystycznych, fryzjerskich czy mechaniki pojazdowej. Problemem dotkniętych jest wiele branż. Począwszy od jednoosobowych działalności po największe marki. W części z nich zrobi się więcej przestrzeni, czyli firmy powoli zaczną znikać z internetu, z czego część już do niego nigdy nie wróci. Z kolei w innej części konkurencja zwiększy się i firmy otworzą się na nowy kanał marketingu. Oznacza to w praktyce większe nakłady pracy wymagane do uzyskania przez firmy oczekiwanego efektu w postaci konwersji. Celowo nie wspominam tutaj o nowo powstałych branżach \u002F firmach. To praca od podstaw, a efekty widoczne będą dopiero za kilka miesięcy, kiedy część usług, które dzisiaj są popularne, za pewien okres czasu już nie będą cieszyły się takim powodzeniem. Reasumując, popyt na nie będzie zaspokojony, a zapotrzebowanie niskie. Wiedza o biznesie klienta, jego sposobie działania, ocenie możliwości kanału internetowego pozwoli odpowiedzieć na tezę „to zależy”. Nie mniej, optymalizacja techniczna, treści i ",[182,58406,5022],{"href":5206},", to pojęcia ważne nie tylko w SEO, to również inne ",[16464,58409,58410],{},"kanały marketingu, gdzie jakość tych czynników wpływa na stawki.",[16,58412,58413,58416,58419],{},[16273,58414,58415],{"style":16275},"Wygląd rynku SEO w najbliższych miesiącach będzie mocno powiązany z gospodarką, jak zresztą  większość kanałów marketingowych. Zachowanie firm świadczących usługi SEO, będzie odzwierciedleniem stanu biznesu ich klientów. Przedsiębiorstwa dotknięte nową sytuacją społeczną reagują w różny sposób na obecną sytuację. Jedne optymalizują budżety, zwiększają je i mówią przysłowiowe: sprawdzam, a inne jak wcześniej wspominałem, zawieszają działalność. Dla firm świadczących SEO to nic innego jak problemy, które dotykają innych branż. Bowiem mniejsza ilość zadań do wykonania dla klientów, oznacza mniejszy wpływ gotówki do firm. Stanowi to duże wyzwanie dla przedsiębiorcy. ",[16464,58417,58418],{},"Kluczowym pytaniem o stan rynku będzie, ilu klientów nie przetrwa okresu, w którym odbiorcy ich usług nie są aktywni i nie płacą.",[16273,58420,58421],{"style":16275}," Starając się obiektywnie podejść od strony rynku i własnych odczuć, zdałem się na swoją magiczną kulę nr 8, która krótko odpowiedziała „Kto wie?”.",[16,58423,58424],{},[16464,58425,58426],{},"“Nigdy nie zmieniasz rzeczy, walcząc z istniejącą rzeczywistością. Aby coś zmienić, zbuduj nowy model, który sprawi, że ​​istniejący model stanie się przestarzały”",[16,58428,58429,58432],{"style":57875},[16273,58430,58431],{"style":16275},"Łukasz Kacprzak, Chief SEO Officer, ",[182,58433,58436],{"href":58434,"target":57879,"rel":58435},"https:\u002F\u002Fwww.csgroup.pl\u002F",[349,57881],[16273,58437,58438],{"style":16275},"CS Group",[10083,58440,58441],{},[10086,58442,58443],{},[10089,58444,58445],{},[10092,58446,58447,58450,58455,58463,58468],{},[16464,58448,58449],{},"Odmienione podejście do SEO\u002FSEM",[16,58451,58452],{},[16273,58453,58454],{"style":16275},"Aktualnie nasza branża znalazła się w bardzo nieciekawym położeniu. Firmy w pierwszej kolejności tną budżety na marketing. Dlatego po całym kryzysie możemy się obudzić w całkiem nowej rzeczywistości, bez wielu graczy na rynku. Już dziś słychać o upadłościach niektórych agencji lub ich dramatycznej sytuacji.",[16,58456,58457,58460],{},[16464,58458,58459],{},"Rynek potrzebuje około 536 dni, by powrócić do swojej formy sprzed kryzysu. ",[16273,58461,58462],{"style":16275},"To właśnie ten moment jest idealny, by jeszcze więcej, lub na tym samym poziomie co dotychczas inwestować w SEO. Po kryzysie firmy, które obcięły swoje budżety, będą bardzo wolno wracały do swojej formy finansowej. A te, które prowadziły dalej swoje działania, zaczną wyprzedzać mocno konkurencję i wyjdą na nowych liderów swoich rynków.",[16,58464,58465],{},[16273,58466,58467],{"style":16275},"Gdy będziemy wracać do normalności, zobaczymy odmieniony rynek oraz inne podejście do SEO czy SEM.",[16,58469,58470,58473],{"style":57875},[16273,58471,58472],{"style":16275},"Jakub Orłowski, SEO Manager @ ",[182,58474,58477],{"href":58475,"target":57879,"rel":58476},"https:\u002F\u002Falternativemeble.pl\u002F",[349,57881],[16273,58478,58479],{"style":16275},"AlternativeMeble",[10083,58481,58482],{},[10086,58483,58484],{},[10089,58485,58486],{},[10092,58487,58488,58491,58496,58501,58509,58517,58525,58530],{},[16464,58489,58490],{},"Prawdziwy wirtuoz nie gra nigdy tylko na jednym pianinie",[16,58492,58493],{},[16273,58494,58495],{"style":16275},"Obecna sytuacja jest zarówno szansą, jak i zagrożeniem. Wszystko (w początkowym okresie) zależy od portfela klientów (czy jest ich dużo z branż, które pandemię odczują natychmiast) oraz poduszki finansowej, jaką utworzyli właściciele przedsiębiorstw (w dłuższym horyzoncie czasowym).",[16,58497,58498],{},[16273,58499,58500],{"style":16275},"Tu oczywiście przypomina się stare porzekadło – prawdziwy wirtuoz nie gra nigdy tylko na jednym pianinie, a więc żaden z podmiotów z którym współpracujemy, nie powinien przynosić nam przychodu większego niż 20% ogółu.",[16,58502,58503,58506],{},[16273,58504,58505],{"style":16275},"Obecny czas jest również i próbą dla zespołu, który zbudowałem – wspólnie musimy dać z siebie wszystko, aby utrzymać naszych klientów oraz kooperantów, a przede wszystkim stan zatrudnienia. ",[16464,58507,58508],{},"Dla mnie zawsze największą wartość stanowili ludzie, mamy świetną załogę, na utratę której nie mogę sobie pozwolić.",[16,58510,58511,58514],{},[16273,58512,58513],{"style":16275},"Jeśli chodzi o działania klientów, to oczywiście zaczynamy odczuwać skutki tego, co się dzieje, jednak wychodząc z zasady, iż idealny klient to współpraca obliczona na lata, nie miesiące, jesteśmy skłonni do renegocjacji umów. Na szczęście, dzięki odpowiedniemu zarządzaniu portfelem klientów w większości mają oni nastawienie, iż “robimy wspólny ",[16273,58515,58516],{"style":16275},"biznes” co oznacza, że obie strony są skłonne do negocjacji.",[16,58518,58519,58522],{},[16464,58520,58521],{},"Z pewnością łatwiej o przetrwanie będą miały firmy Agile",[16273,58523,58524],{"style":16275}," (ale nie w znaczeniu korpomowy) – pracujące zdalnie, ze zżytym zespołem, chętnym do nauki i pracy, a także rozpatrujących czas w danej firmie nie pod kątem etapu w karierze zawodowej, ale wspólnego zwiększania dochodów.",[16,58526,58527],{},[16273,58528,58529],{"style":16275},"Osobiście życzyłbym sobie, aby polska branża SEO nie poniosła zbyt dużych strat, jeśli chodzi o firmy i freelancerów – lubię konkurencję na zdrowych zasadach, a nie w wyniku czynników losowych.",[16,58531,58532,58535,947,58542],{"style":57875},[16273,58533,58534],{"style":16275},"Paweł Kozłowski, ",[182,58536,58539],{"href":58537,"target":57879,"rel":58538},"http:\u002F\u002Fpawel-kozlowski.pl",[349,57881],[16273,58540,58541],{"style":16275},"Konsultant SEO",[182,58543,58546],{"href":58544,"target":57879,"rel":58545},"http:\u002F\u002Fnutriprofits.com",[349,57881],[16273,58547,58548],{"style":16275},"nutriprofits.com",[10083,58550,58551],{},[10086,58552,58553],{},[10089,58554,58555],{},[10092,58556,58557,58560,58565,58570,58575,58580,58585,58590,58595,58600,58605,58610,58615,58627,58632,58637,58642,58647,58652,58664,58669],{},[16464,58558,58559],{},"SEO w czasach koronapokalipsy",[16,58561,58562],{},[16273,58563,58564],{"style":16275},"Czy Google poradzi sobie bez SEO? Oczywiście. Ich wyniki wyszukiwania wyglądałby wreszcie tak, jak sobie to wymarzyli. Czy firmy poradzą sobie bez SEO? Te które są w stanie obsłużyć samodzielnie panel Linkhouse czy Whitepress a także tworzyć treści – raczej tak. Czy zatem SEO padnie? Nie! Skądże znowu! SEO ma się świetnie i nawet Google coraz mocniej zaznacza, że współpraca z dobrym specjalistą SEO jest mądrym posunięciem.",[16,58566,58567],{},[16464,58568,58569],{},"Kto będzie mieć problem?",[16,58571,58572],{},[16273,58573,58574],{"style":16275},"Spory orzech do zgryzienia będą miały jednak firmy które bazowały na potrzebach użytkowników które po prostu nie są potrzebne w czasach kwarantanny.",[16,58576,58577],{},[16273,58578,58579],{"style":16275},"Te agencje które obsługiwały takie branże jak:",[16,58581,58582],{},[16273,58583,58584],{"style":16275},"– Gastronomia,",[16,58586,58587],{},[16273,58588,58589],{"style":16275},"– Branża eventowa",[16,58591,58592],{},[16273,58593,58594],{"style":16275},"– Turystyka",[16,58596,58597],{},[16273,58598,58599],{"style":16275},"– Hotelarstwo",[16,58601,58602],{},[16273,58603,58604],{"style":16275},"– Motoryzacja",[16,58606,58607],{},[16273,58608,58609],{"style":16275},"– Zdrowie\u002Fusługi (kosmetyczki, dietetycy, siłownie itp.)",[16,58611,58612],{},[16273,58613,58614],{"style":16275},"muszą liczyć się z ciężkimi (nieraz bardzo) czasami. Nawet przejście na usługi online nie naprawi sytuacji w pełni.",[16,58616,58617,58620,58624],{},[16464,58618,58619],{},"Kto ma szansę sobie poradzić?",[16464,58621,58622],{},[269,58623],{},[16273,58625,58626],{"style":16275},"Są też branże, które radzą sobie co najmniej dobrze, żeby nie powiedzieć, że „to jest ich czas”:",[16,58628,58629],{},[16273,58630,58631],{"style":16275},"– Spożywka online,",[16,58633,58634],{},[16273,58635,58636],{"style":16275},"– Wiadomości\u002FNews",[16,58638,58639],{},[16273,58640,58641],{"style":16275},"– Obsługa wideo-konferencji",[16,58643,58644],{},[16273,58645,58646],{"style":16275},"– Akcesoria zdrowotne",[16,58648,58649],{},[16273,58650,58651],{"style":16275},"– Sklepy z elektroniką (w mniejszym stopniu)",[16,58653,58654,58657,58661],{},[16464,58655,58656],{},"Czego się spodziewać?",[16464,58658,58659],{},[269,58660],{},[16273,58662,58663],{"style":16275},"Jak zmieni się branża SEO – ciężko wyrokować. Można liczyć na powstawanie mniejszych zespołów SEO złożonych z freelancerów, gdzie nie ma kosztów typu HR, Obsługa klienta czy ogromne biuro mające 1500m2. Nawet freelancerzy jednak nie będą w stanie utrzymać swoich mieszkań czy małych biur, jeżeli sytuacja z kwarantanną utrzyma się jeszcze dłużej… Ekonomii nie oszukamy.",[16,58665,58666],{},[16273,58667,58668],{"style":16275},"Trzymajcie się wszyscy. Trzymam za siebie i za Was kciuki, żebyśmy wszyscy wyszli z tego bez strat.",[16,58670,58671,58674,58677],{"style":57875},[16273,58672,58673],{"style":16275},"Tomasz Stopka, Właściciel & Specjal",[16273,58675,58676],{"style":16275},"ista SEO @ ",[182,58678,58681],{"href":58679,"target":57879,"rel":58680},"https:\u002F\u002Fsemurai.pl\u002F",[349,57881],[16273,58682,58683],{"style":16275},"Semurai.pl",[10083,58685,58686],{},[10086,58687,58688],{},[10089,58689,58690],{},[10092,58691,58692,58695,58700,58708,58713,58718],{},[16464,58693,58694],{},"Jedyną stałą rzeczą w SEO jest zmiana",[16,58696,58697],{},[16273,58698,58699],{"style":16275},"Działania SEO są ściśle skorelowane z obsługiwaną branżą, zatem zmiany na rynku, spowodowane skutkami koronawirusa, z pewnością przełożą się na budżety i profil klientów. ",[16,58701,58702,58705],{},[16273,58703,58704],{"style":16275},"Na rynku już można zauważyć wzrost zapytań o polecenia specjalistów, którzy obsłużą nowo powstające sklepy internetowe, a także zainteresowanie domenami internetowymi z rynku wtórnego, nadającymi się na biznesy online. Myślę, że SEO w działaniach e-commerce, optymalizacja e-sklepów oraz pozycjonowanie na frazy produktowe znacznie zyskają na znaczeniu w najbliższym czasie. ",[16464,58706,58707],{},"Wiele firm z sektora MŚP po prostu przyspieszyło nieuniknioną, a odkładaną przez lata decyzję o uruchomieniu sprzedaży online.",[16,58709,58710],{},[16273,58711,58712],{"style":16275},"Branża zakładów bukmacherskich, w której pracuję, jest mocno zależna od wydarzeń sportowych, których większość, w tym te najbardziej popularne, została odwołana lub przełożona. Niewątpliwie w takich sektorach rynku, silnie dotkniętych skutkami walki z koronawirusem, zmiany w zaplanowanych działaniach oraz budżetach będą konieczne. Pozycjonerzy zmuszeni pracować z mniejszymi budżetami, skupią się bardziej na działaniach on-site, przede wszystkim optymalizacji i poprawie jakości obsługiwanych serwisów oraz serwowanych treści.",[16,58714,58715],{},[16273,58716,58717],{"style":16275},"SEO, jako dziedzina, to ciągła zmiana – dostosowywanie się do zmian w algorytmie, testowanie nowych metod, zmiany optymalizacyjne, tworzenie treści oraz ich ciągła aktualizacja. Dlatego też specjaliści SEO nie powinni mieć problemu z dostosowaniem się do zmieniającej się sytuacji na rynku.",[16,58719,58720,58723],{"style":57875},[16273,58721,58722],{"style":16275},"Tobiasz Szlęk, SEO Manager @ ",[182,58724,58727],{"href":58725,"target":57879,"rel":58726},"https:\u002F\u002Fwww.sts.pl\u002F",[349,57881],[16464,58728,58729],{},"STS Zakłady bukmacherskie",[10083,58731,58732],{},[10086,58733,58734],{},[10089,58735,58736],{},[10092,58737,58738,58741,58746,58754],{},[16464,58739,58740],{},"Powrót do… rozliczeń za efekt?",[16,58742,58743],{},[16273,58744,58745],{"style":16275},"Myślę, że każda agencja SEO w mniejszym lub większym stopniu odczuła już sytuację związaną z koronawirusem, a w części zaczęły się już grupowe zwolnienia. To będzie trudny czas nie tylko dla firm zajmujących się marketingiem w wyszukiwarkach, ale również całej gospodarki (z której kondycją jesteśmy bardzo silnie związani). Diametralny wzrost bezrobocia oraz masowe bankructwa przedsiębiorstw sprawią, że każda wydawana złotówka będzie oglądana kilka razy.",[16,58747,58748,58751],{},[16464,58749,58750],{},"Zaostrzy się więc rywalizacja o Klienta, co z kolei może skutkować powrotem firm do modelu rozliczeń za efekt. ",[16273,58752,58753],{"style":16275},"Przynajmniej w przypadku lokalnych firm usługowych. Posiadanie własnej infrastruktury wspomagającej pozycjonowanie będzie więc ogromną przewagą i tutaj (stety albo niestety) większe agencje uzyskają przewagę w zakresie SEO lokalnego. W kontekście e-commerce czy większych serwisów najprawdopodobniej niewiele się zmieni. Jedynym rozsądnym podejściem jest pozycjonowanie szerokie, a to wymaga skorelowanych działań w zakresie copywritingu i link buildingu. Najprawdopodobniej więc niewiele tutaj zmieni się zarówno w kontekście budżetów, jak i samego procesu pozycjonowania. Zwłaszcza, że trendy w obszarze e-commerce wskazują odbicie ruchu, a długofalowo sprzedaż internetowa ma szansę stać się ogromnym beneficjentem tej tragicznej sytuacji.",[16,58755,58756,58759,58766],{"style":57875},[16273,58757,58758],{"style":16275},"Kamil Rybicki, właściciel @ ",[182,58760,58763],{"href":58761,"target":57879,"rel":58762},"https:\u002F\u002Fnprofit.net\u002Fpl\u002F",[349,57881],[16273,58764,58765],{"style":16275},"NPROFIT",[16273,58767,227],{"style":16275},[10083,58769,58770],{},[10086,58771,58772],{},[10089,58773,58774],{},[10092,58775,58776,58779,58784,58792,58800,58808,58813,58818,58826,58837],{},[224,58777,58778],{},"Strategia na czas koronawirusa: keep your team busy",[16,58780,58781],{},[16273,58782,58783],{"style":16275},"Zmniejszy się ilość pieniędzy dostępnych dla seowców, to pewne. Są wyjątki związane z branżami, które zyskują, ot choćby cateringi dietetyczne czy kredyty, jednak recesja dosięgnie z grubsza wszystkich. ",[16,58785,58786],{},[16273,58787,58788,58791],{"style":16275},[224,58789,58790],{},"Klienckie SEO:"," Zwiększona kontrola i mniejsza cierpliwość klientów będą dotyczyły coraz większej ilości projektów. Utrzymanie tych klientów będzie trudniejsze. Specjaliści SEO, którzy pracują z mniejszymi klientami w branżach, które ucierpiały najbardziej, muszą liczyć się z przestojami w pracy jeśli nie zmienią swojego podejścia do wydawania budżetu. ",[16,58793,58794],{},[16273,58795,58796,58799],{"style":16275},[224,58797,58798],{},"In-house:"," Problem nie będzie dotyczył teamów inhousowych, które zazwyczaj są zabudżetowane na dłuższy okres czasu, to one mają szansę zyskać najwięcej w czasach kryzysu, mniejsi gracze będą odpuszczać. ",[16,58801,58802],{},[16273,58803,58804,58807],{"style":16275},[224,58805,58806],{},"Branża afiliacyjna:"," Afiliacja dotycząca produktów z grupy gadżetów, rzeczy niekoniecznie potrzebnych do przeżycia już doświadcza recesji. To dobry czas aby budować nowe strony i przeglądać aukcje, portale które mocno oberwały będą znacznie tańsze niż przed kryzysem. Branża survivalowa przeżywa aktualnie ogromny boom.  ",[16,58809,58810],{},[16273,58811,58812],{"style":16275},"Na rynku SEO pojawi się sporo specjalistów, którzy w wyniku redukcji etatów będą szukać pracy. To zdecydowanie obniży zarobki w branży. Wyczuwam też zwiększone zainteresowanie przejęciami mniejszych agencji przez duże firmy. ",[16,58814,58815],{},[16273,58816,58817],{"style":16275},"Środowisko z pewnością odrobinę się oczyści, “specjaliści” zajmujący się przerzucaniem pieniędzy z kupki na kupkę będą musieli się nieźle napocić aby pozostać w grze. To akurat dobre dla branży. Na powierzchni pozostaną firmy, które umiejętnie posługują się budżetami i potrafią zająć się czymś produktywnym w okresie zmniejszonej aktywności. Zdecydowanie warto postawić w tym czasie na edukację. ",[16,58819,58820,58823],{},[16464,58821,58822],{},"Zyskają Ci, którzy potrafią tworzyć.",[16273,58824,58825],{"style":16275}," Dobrą strategią wydaje się być przesunięcie części seowców do tworzenia contentu. Utrzymanie najlepszych pracowników przy sobie będzie kluczowe w perspektywie najbliższego półrocza.",[16,58827,58828,58831,58834],{},[16273,58829,58830],{"style":16275},"W Surferze obserwujemy spowolnienie wzrostu. Część naszych użytkowników utraciła klientów i zmniejsza koszty. Nie wpływa to jednak na rozwój produktu i rentowność całego projektu. ",[16464,58832,58833],{},"Jesteśmy jeszcze na etapie docierania do nowych klientów.",[16273,58835,58836],{"style":16275}," W znacznym stopniu pomaga tutaj obecność na rynku amerykańskim i konkurencyjne ceny względem konkurencji. Ja skupiam się jeszcze mocniej na edukowaniu społeczności SEO w zakresie optymalizacji w oparciu o dane i rozwijam nowe moduły narzędzia. To dobry czas na przyjrzenie się skuteczności poszczególnych aktywności marketingowych i kontynuacja tych najbardziej efektywnych.",[16,58838,58839,58842],{"style":57875},[16273,58840,58841],{"style":16275},"Michał Suski, Co-Founder @",[182,58843,58846],{"href":58844,"target":57879,"rel":58845},"http:\u002F\u002Fsurferseo.com",[349,57881],[16273,58847,58848],{"style":16275}," Surfer",[10083,58850,58851],{},[10086,58852,58853],{},[10089,58854,58855],{},[10092,58856,58857,58860,58865,58870,58875,58880,58891,58902,58907],{},[16464,58858,58859],{},"Wymiana graczy",[16,58861,58862],{},[16464,58863,58864],{},"Co zmieni się w pozycjonowaniu?",[16,58866,58867],{},[16273,58868,58869],{"style":16275},"W samym pozycjonowaniu nie zmieni się nic, bo to nie jest update Google. Metody, które działały będą dalej działać. Części osób z budżetami będzie po prostu łatwiej, pozostali będą mieli przez jakiś czas związane ręce. Być może niektóre agencje SEO będą starały się minimalizować koszty związane z działaniami SEO, ale nie we wszystkich branżach będzie taka możliwość. Co jednak istotne takie optymalizacje są dokonywane cały czas, zatem odczuwalnych zmian w samym pozycjonowaniu raczej się nie spodziewam.",[16,58871,58872],{},[16464,58873,58874],{},"Jak zmieni to działania klientów?",[16,58876,58877],{},[16273,58878,58879],{"style":16275},"Wszystko zależy bardzo mocno od konkretnej branży, finansów firmy, kosztów itd., dlatego ciężko tu bawić się w proroka. Wiadomo natomiast, że spora część klientów będzie chciała przynajmniej obecnie minimalizować koszty za działania marketingowe, bo ruch w biznesie zamarł, więc jest to czymś naturalnym.",[16,58881,58882,58885,58888],{},[16273,58883,58884],{"style":16275},"Część firm ma przygotowaną poduszkę finansową na kryzys, pozostali jej nie mają i znajdą się w bardzo trudnej sytuacji. Prawda jest taka, że ",[16464,58886,58887],{},"raczej nie będzie końca świata",[16273,58889,58890],{"style":16275},", a na miejscu firm z problemami pojawią się za jakiś czas osoby dla których brutalnie mówiąc ta sytuacja będzie okazją i ją wykorzystają. Rynek nie znosi pustki i o ile nie będzie totalnego „armagedonu” to za jakiś czas wszystko powinno wrócić do normy. Wymienią się jedynie „gracze”, część branż przejdzie transformację. Więcej rzeczy będzie działo się online, co z kolei będzie również szansą dla dobrej klasy specjalistów.",[16,58892,58893,58896,58899],{},[16273,58894,58895],{"style":16275},"O ile chodzi o SEO dla klientów to na początku spodziewałbym się obniżki kosztów za pozycjonowanie, bo o klienta jakoś walczyć będzie trzeba, nawet kosztem własnych profitów. Część umów może zostanie zawieszona, w innych przypadkach agencje zejdą o jakiś % z kwoty zarobku. Być może w dół pójdą też ceny za usługi seo tj. art sponsorowane czy inne linki z tego względu, że ich sprzedawcy będą woleli zarobić mniej, niż przez jakiś okres czasu wcale. Problemy na pewno będą też miały duże agencje SEO. Tutaj zatem powinno się sporo dziać, ale też ",[16464,58897,58898],{},"wszystko jest zależne od czasu trwania obecnej sytuacji",[16273,58900,58901],{"style":16275},", która mam nadzieję skończy się jak najszybciej.",[16,58903,58904],{},[16273,58905,58906],{"style":16275},"W mojej pracy nie zmieni się praktycznie nic. Oczywiście również odczuwam skutki finansowe tej sytuacji, ale na bazie swoich doświadczeń udało mi się na to przygotować. Obecnie nawet mocniej inwestuje w kilka nowych projektów, które zapewne zaczną zarabiać za kilka miesięcy. Jest to proces jak najbardziej naturalny. Myślę, że osoby, które są w branży od kilkunastu lat odnośnie samego SEO, jak i klientów przeżywały już zdecydowanie większe zawirowania, a niektórych „świeżaków” może czekać z kolei pierwszy większy kryzys, z którego mam nadzieję wyjdą obronną ręką.",[16,58908,58909,58912],{"style":57875},[16273,58910,58911],{"style":16275},"Michał Rochwerger, CEO @ ",[16273,58913,58914,58915],{"style":16275},"Skazani Na Sukces \u002F ",[182,58916,58919],{"href":58917,"target":57879,"rel":58918},"http:\u002F\u002Fmakeithappen.top",[349,57881],"Make It Happen",[10083,58921,58922],{},[10086,58923,58924],{},[10089,58925,58926],{},[10092,58927,58928,58931,58936,58941,58952],{},[16464,58929,58930],{},"Koniec rynku jaki znamy",[16,58932,58933],{},[16273,58934,58935],{"style":16275},"Ciężko w tym momencie prognozować, jak będą wyglądały realia SEO w następnych miesiącach. Intuicja podpowiada mi, że Google w kolejnych miesiącach nie zaserwuje Nam żadnych znaczących zmian w swoim algorytmie ze względu na niechlubne nazewnictwo, jakie ewentualna aktualizacja by dostała (Pandemia Update\u002FCovid update).",[16,58937,58938],{},[16273,58939,58940],{"style":16275},"Bez wątpienia obecna sytuacja to koniec rynku pracy pracownika – w ciągu kolejnych dni pojawi się dużo siły roboczej chętnej do pracy, co może wpłynąć na ceny podstawowych usług (audyty SEO, tworzenie treści). Niestety może to odbić się na jakości (zawsze tam gdzie w grę wchodzi ilość ginie jakość). Przedsiębiorcy będą musieli bardzo dokładnie weryfikować ewentualne oferty SEO żeby nie naciąć się i nie stracić długofalowo szansy na robienie pieniędzy.",[16,58942,58943,58946,58949],{},[16273,58944,58945],{"style":16275},"Budżety – na ten moment stabilnie. ",[16464,58947,58948],{},"Cała ta sytuacja to próba sił w każdym kanale marketingowym. ",[16273,58950,58951],{"style":16275},"O ile aktywności w paid search można z dnia na dzień zwiększyć lub zmniejszyć to SEO wymaga większej konsekwencji w działaniach. Tutaj zalecam przemyślenie dalszych kroków tak aby cały czas realizować cele związane z link buildingiem i rozbudową treści na stronie.",[16,58953,58954,58958,58961],{"style":57875},[16273,58955,58956],{"style":16275},[269,58957],{},[16273,58959,58960],{"style":16275},"Łukasz Rogala, Head of SEO & New Business @ ",[182,58962,58965],{"href":58963,"target":57879,"rel":58964},"https:\u002F\u002Finnovainteractive.pl\u002F",[349,57881],[16273,58966,58967],{"style":16275},"InnovaInteractive.pl",[10083,58969,58970],{},[10086,58971,58972],{},[10089,58973,58974],{},[10092,58975,58976,58979,58984,58989,58994,58999,59004,59009,59014,59019,59024,59029,59034],{},[16464,58977,58978],{},"Akumulacja potencjału SEO",[16,58980,58981],{},[16273,58982,58983],{"style":16275},"W mojej pracy w wydawnictwie nic się nie zmieniło. Rzetelne informacje cieszą się wręcz dużo większym zainteresowaniem zwłaszcza ze strony przedsiębiorców, a liczba subskrypcji rośnie choć z drugiej strony są straty w konferencjach, które nie mogły się odbyć. Branże, które najbardziej ucierpiały IMO to szeroko pojęta turystyka – wycieczki, sprzęt sportowy, hotele, gastronomia – restauracje, produkty i półprodukty, edukacja offline – szkolenia, konferencje (tutaj duży potencjał w przejściu na online), transport – loty, busy, taksówki, rozrywka i kultura – kina, teatry, koncerty (tutaj również można próbować w online), wszelkie lokalne biznesy inne niż spożywka i produkty pierwszej potrzeby oraz różne firmy w łańcuchu dostaw.",[16,58985,58986],{},[16273,58987,58988],{"style":16275},"Nawet jeśli w naszej branży nie jest dobrze, warto akumulować potencjał SEOwy by po epidemii wystartować z lepszej pozycji. Mam tutaj na myśli takie kwestie jak:",[16,58990,58991],{},[16273,58992,58993],{"style":16275},"1. Tworzenie contentu na bloga, na który normalnie nie mieliśmy czasu – głównie poradniki lub odświeżanie opisów na stronie, dedykowane opisy pod produkty w ecommerce.",[16,58995,58996],{},[16273,58997,58998],{"style":16275},"2. Odświeżanie artów podczepiając się pod frazy Koronawirusowe (momentum) jak np. Praca zdalna -> Praca zdalna w czasie pandemii Koronawirusa lub Sposoby na czas wolny z dzieckiem w domu i mnóstwo innych około biznesowych.",[16,59000,59001],{},[16273,59002,59003],{"style":16275},"3. Samodzielny link building.",[16,59005,59006],{},[16273,59007,59008],{"style":16275},"4. Stworzenie długo odkładanych usprawnień w analizie i monitoringu SEO. Minimum to łatwe do ustawienia dashboardy w Google Analytics, ale warto sięgnąć po np. Google Data Studio, gdzie możemy w wygodny i przejrzysty sposób agregować dane z GA, GSC, Senuto, Ahrefs i innych narzędzi w jednym miejscu. Dzięki temu, będziemy mogli lepiej monitorować efekty i szybciej reagować na zmiany.",[16,59010,59011],{},[16273,59012,59013],{"style":16275},"5. Tworzyć online’owe wersje naszych usług lub jeśli nie zdążymy, sprzedawać vouchery na usługi, aby potem zacząć z większym budżetem.",[16,59015,59016],{},[16273,59017,59018],{"style":16275},"6. Zrobić porządny audyt SEO lub reaudyt.",[16,59020,59021],{},[16273,59022,59023],{"style":16275},"Sama pandiemia nie wpłynęła szczególnie na to jak działa SEO. Zmieniły się potencjały fraz, popyt i podaż przez co w dotkniętych branzach inwestycja w SEO nie zwróci się od razu w innych sa wielokrotne wzrosty.",[16,59025,59026],{},[16273,59027,59028],{"style":16275},"Po pandemii koronawirusa wszystko wróci na stare tory pewnie z lekką górką.",[16,59030,59031],{},[16273,59032,59033],{"style":16275},"SEO dalej będzie kluczowym generatorem taniego i efektywnego ruchu. Im większy biznes (newsy, ecommerce, ogłoszenia) tym SEO będzie istotniejsze",[16,59035,59036,59039],{"style":57875},[16273,59037,59038],{"style":16275},"Mateusz Kicki, SEO Manager @ Bankier.pl \u002F ",[182,59040,59043],{"href":59041,"target":57879,"rel":59042},"https:\u002F\u002Fwww.pb.pl\u002Fzdrowy-biznes\u002F",[349,57881],[16273,59044,59045],{"style":16275},"Puls Biznesu",[10083,59047,59048],{},[10086,59049,59050],{},[10089,59051,59052],{},[10092,59053,59054,59057,59062,59067,59072,59080,59085,59090],{},[16464,59055,59056],{},"Z offline do online lokalnie i globalnie",[16,59058,59059],{},[16273,59060,59061],{"style":16275},"Według mojej opinii w kwestii pozycjonowania raczej nic się nie powinno zmienić ponieważ kwestia pozycjonowania uzależniona jest od algorytmów google, przez co sam koronawirus bezpośrednio nie wpłynie na obecnie panujące sposoby działań on-site jak i off-site. Momo tego trzeba bacznie obserwować panujące trendy i poczynania konkurencji w serpach, by nie zostać w tyle. ",[16,59063,59064],{},[16273,59065,59066],{"style":16275},"Co do działań samych klientów to jak ogólnie wiadomo będzie panować ogólnopojętą recesja i każda z firm będzie szukała oszczędności w swoich wydatkach, przez co w dłuższej mierze firmy będą ograniczać swoje wydatki na branding, marketing i działania promocyjne, bo w ten sposób najszybciej „zaoszczędzić” pieniądze lecz jest to patrzenie bardzo krótkowzroczne, bo patrząc na ograniczenia, które nakłada rząd na polskich przedsiębiorców poprzez ograniczenie im możliwość prowadzenia swojej działalności jak dotychczas.",[16,59068,59069],{},[16273,59070,59071],{"style":16275},"Przedsiębiorstwa te nie mają innego wyjścia i są zmuszone aby przenieść “do internetu” cały handel i przez to medium mogą oni dalej kontynuować swoją sprzedaż. Także firmy, które posiadają już swoje strony internetowe powinny przenieść swoje środki pieniężne z innych obszarów do działań związanych z promocją ich stron w internecie czy to za pośrednictwem SEO czy też reklam Google Ads. Natomiast biznesy typowo lokalne i działające tylko stacjonarnie powinny już teraz pomyśleć o tym by sprzedawać swoje produkty i usługi online. Obecnie ważne jest to by każda osoba bez wychodzenia z domu w czasie epidemii jak i po niej, mogła kupić produkty i skorzystać z usług które są przez nich świadczone.",[16,59073,59074],{},[16273,59075,59076,59079],{"style":16275},[224,59077,59078],{},"Na samym rynku SEO nie powinno się zmienić zbyt wiele."," Jedynie co powinny zaobserwować firmy SEO to w wyniku tego, że większość firm jest zmuszona by prowadzić obecnie swoje biznesy tylko w internecie. Przez przeniesienie działalności firm z offline do online to na firmach SEO powinno się pozytywnie odbić na ilości podpisanych nowych umów. Natomiast obecne firmy (oczywiście nie wszystkie) powinny zwiększyć swoje budżety na promocję, bo będą widziały potencjał w działaniach online.",[16,59081,59082],{},[16273,59083,59084],{"style":16275},"Niestety epidemia koronawirusa jest obecnie nieobliczalna i na tą chwilę nie została jeszcze opanowania, ponieważ z dnia na dzień przybywają nowe jednostki zakażone. Dopiero w momencie gdy epidemia zacznie się cofać i osoby zarażone będą zdrowieć to będzie można w pełni na chłodno przeanalizować sytuację i podjąć konkretne działania firm, które będą miały na celu zapobiec przed kryzysem, który rozpoczął już swoje żniwa w polskiej gospodarce i wiele firm z różnych branż musiało zredukować etaty czy też nawet zamknąc swoje biznesy.",[16,59086,59087],{},[16273,59088,59089],{"style":16275},"W Eactive wszyscy pracujemy zdalnie, realizujemy ustalone plany dla swoich klientów spotykamy się na skype, wspieramy się, a co najważniejsze to nie poddajemy się i dajemy radę bo #wiemyjak i czekamy już z utęsknieniem by wrócić do normalności, która nie tak dawno była na porządku dziennym.",[16,59091,59092,947,59095,59098],{"style":57875},[16273,59093,59094],{"style":16275},"Aleksander Niemczyk,",[16273,59096,59097],{"style":16275},"Senior SEO Off-site Specialist w ",[182,59099,59102],{"href":59100,"target":57879,"rel":59101},"https:\u002F\u002Fwww.eactive.pl\u002F",[349,57881],[16273,59103,59104],{"style":16275},"Eactive #wiemyjak",[10083,59106,59107],{},[10086,59108,59109],{},[10089,59110,59111],{},[10092,59112,59113,59116,59121,59126,59131,59136,59141,59146,59151],{},[16464,59114,59115],{},"Różne podejścia do SEO",[16,59117,59118],{},[16273,59119,59120],{"style":16275},"W mojej ocenie cała sytuacja jest zależna nie tylko od tego co dzieje się w Polsce, ale również na całym świecie. To, że Polska poradzi sobie z epidemią, nie zażegna przecież kryzysu w branży turystycznej, która w chwili obecnej właściwie nie funkcjonuje.",[16,59122,59123],{},[16273,59124,59125],{"style":16275},"Wśród swoich klientów obserwujemy różne zachowania i podejście co do SEO. Bardzo dużo zależy od branży, w której działają ale i również od sytuacji samej firmy i posiadanej przez nią poduszki finansowej.",[16,59127,59128],{},[16273,59129,59130],{"style":16275},"Obecnie, niektóre podmioty zdecydowały się na tymczasowe zawieszenie działań SEO, bądź ich ograniczenie przez pewien czas. Najczęściej jest to spowodowane polityką firmy, która ze względu na obecne wydarzenia, postanowiła ograniczyć wszelkie wydatki. Bardzo często jest to powiązane z brakiem klientów w fizycznej lokalizacji firmy lub mniejszym zainteresowaniem ich produktami, które ze względu na ograniczenia w przemieszczaniu się, są po prostu rzadziej kupowane.",[16,59132,59133],{},[16464,59134,59135],{},"Z drugiej strony, mamy jednak sporo firm, które zdecydowały się nie przerywać działań SEO, pomimo, że same obecnie nie pracują i nie świadczą usług u klientów.",[16,59137,59138],{},[16273,59139,59140],{"style":16275},"Ponadto, mamy też grupę firm, u których obecna sytuacja spowodowała wzrost sprzedaży. Wynika on z tego, że spora grupa kupujących przeniosła się z zakupów offline do online.",[16,59142,59143],{},[16273,59144,59145],{"style":16275},"Przewidywanie tego co będzie się działo z SEO i poszczególnymi biznesami, nie ma na chwilę obecną większego sensu. Bardzo dużo będzie zależało tutaj przede wszystkim od rozwoju bądź stłumienia epidemii oraz czasu dalszego „zamrożenia” rynku handlu i usług.",[16,59147,59148],{},[16273,59149,59150],{"style":16275},"Dalsza blokada będzie powodować pogłębianie się kryzysu i prowadzić do coraz gorszej sytuacji finansowej coraz większej ilości firm. Najskuteczniejszym rozwiązaniem wydaje się tutaj jak najszybsze zażegnanie pandemii, tak aby firmy mogły wznowić swoje działania, a na ich usługi wytworzył się ponowny popyt. Jak jednak będzie? Zobaczymy w najbliższych tygodniach.",[16,59152,59153,59156],{"style":57875},[16273,59154,59155],{"style":16275},"Łukasz Suchy, Senior SEO Specialist @ ",[182,59157,59159],{"href":35530,"target":57879,"rel":59158},[349,57881],[16273,59160,59161],{"style":16275},"DevaGroup.pl",[10083,59163,59164],{},[10086,59165,59166],{},[10089,59167,59168],{},[10092,59169,59170,59173,59178,59183,59188,59199,59204,59209],{},[16464,59171,59172],{},"Wiele biznesów już teraz przechodzi do internetu. ",[16,59174,59175],{},[16273,59176,59177],{"style":16275},"Trzeba powiedzieć jasno: tak, branża SEO ucierpiała w początkowej fazie walki z koronawirusem.   Jednakże, analizując trendy panujące na rynku, jestem dobrej myśli i patrzę w przyszłość z nadzieją.  Jest ku temu kilka powodów. ",[16,59179,59180],{},[16273,59181,59182],{"style":16275},"Mamy wysyp kursów online, coraz częściej mając wybór: iść do sklepu stacjonarnego lub kupić coś online, wybieramy zakupy w sieci. Co więcej, wszystko na to wskazuje, że w niedalekiej przyszłości wzrośnie rynek usług online.  ",[16,59184,59185],{},[16273,59186,59187],{"style":16275},"To prawda, że w ostatnim czasie wiele firm ucina wydatki na cele marketingowe. Jest to całkowicie zrozumiałe na tę chwilę.  W tej ekstremalnie trudnej dla wszystkich sytuacji, firmy skupiają się bardziej na tym, żeby chronić miejsca pracy, niż na aktywnym promowaniu swoich produktów.  ",[16,59189,59190,59193,59196],{},[16273,59191,59192],{"style":16275},"Dochodzi do tego niepewność. ",[16464,59194,59195],{},"Koronawirus i globalna panika drastycznie zmieniają przyzwyczajenia, potrzeby i oczekiwania klientów. ",[16273,59197,59198],{"style":16275},"Mniej kupujemy, a zamiast tego oszczędzamy. Firmy nie są pewne, czy ich strategie marketingowe są nadal aktualne. Potrzebują czasu, aby właściwie ocenić sytuację.  ",[16,59200,59201],{},[16273,59202,59203],{"style":16275},"Ale rynek nie znosi pustki. Firmy aby istnieć na rynku, muszą mieć sprzedaż.  A do sprzedaży potrzebują promocji swoich usług w internecie. SEO do tego nadaje się idealnie, często dając duże zwroty z inwestycji.   ",[16,59205,59206],{},[16273,59207,59208],{"style":16275},"My, jako seowcy, musimy uświadamiać  klientom, co mogą zyskać dzięki SEO, oraz, po prostu, po ludzku, wykonywać dobrą robotę.  Tylko tyle i aż tyle. Do zobaczenia na kolejnej konferencji SEO, kiedy to wszystko minie!  ",[16,59210,59211,59214],{"style":57875},[16273,59212,59213],{"style":16275},"Tomek Rudzki, Head of R&D \u002F Technical SEO Specialist @ ",[182,59215,59218],{"href":59216,"target":57879,"rel":59217},"https:\u002F\u002Fwww.onely.com",[349,57881],[16273,59219,59220],{"style":16275},"Onely",[10083,59222,59223],{},[10086,59224,59225],{},[10089,59226,59227],{},[10092,59228,59229,59232,59236,59239,59242,59245,59253,59258,59266,59277,59287,59298,59303,59308,59313],{},[16464,59230,59231],{},"„Dopiero podczas odpływu okazuje się, kto pływał nago”",[16464,59233,59234],{},[269,59235],{},[16273,59237,59238],{"style":16275},"Jesteśmy trochę jak pączki w maśle. Od lat branża rośnie, a w momencie największego zamieszania na świecie od czasów powstania internetu, SEO w dłuższym terminie może stać się jednym z beneficjentów dziejących się właśnie zmian.",[16273,59240,59241],{"style":16275},"Ludzie niechętni technologii w trybie przyspieszonym uczą się kupować on-line. Konserwatywne biznesy w trybie błyskawicznym próbują „wejść do internetu”.",[16273,59243,59244],{"style":16275},"Wszyscy wiemy, co to oznacza (#tylkoryczalt!).",[16,59246,59247,59250],{},[16464,59248,59249],{},"Ale najpierw odpływ",[16273,59251,59252],{"style":16275},". Wysypią się nam słabe umowy, a klienci przestaną płacić  – i trzeba być na to gotowym. Im mniejszych klientów posiadasz w portfolio, tym większa szansa na ich utratę. I tym ważniejszy proces jasnego raportowania SEO – w odniesieniu do celów biznesowych, a nie „liczby pozyskanych dofollowów”, CTRów, czy co tam. Dziś nie liczy się „analityczny storytelling”, a twardy pieniądz. Chcesz pozostać w grze – udowodnij, że nie warto Cię zwalniać!",[16,59254,59255],{},[16464,59256,59257],{},"Wskazówki dla zaniepokojonych:",[16,59259,59260,59263],{},[16464,59261,59262],{},"– Zwiększ częstotliwość kontaktu z klientem",[16273,59264,59265],{"style":16275},", upewnij się, że chce i może z Tobą współpracować. Zdeterminowanym pozwól mu odejść, inaczej zostaniesz z pustymi fakturami do opodatkowania.",[16,59267,59268,59271,59274],{},[16273,59269,59270],{"style":16275},"– ",[16464,59272,59273],{},"Zorientuj raportowanie na realną efektywność",[16273,59275,59276],{"style":16275}," – nie opisuj działań (jeśli klient tego nie wymaga), tylko efekty biznesowe. Jeśli firma stosuje kilka metod reklamy on-line, porównaj ich efektywność konwersji (bardzo prawdopodobne, że organik będzie najskuteczniejszy, no chyba że coś robisz źle).  ",[16,59278,59279,59281,59284],{},[16273,59280,59270],{"style":16275},[16464,59282,59283],{},"Zrób sobie stres test z hipotezą, że tracisz połowę przychodów.",[16273,59285,59286],{"style":16275}," Mniej więcej to spotkało mnie przy poprzednim (małym!) kryzysie doprawionym słoną aktualizacją Google i uważam, że w wielu agencjach SEO w najbliższych miesiącach rozegra się podobny scenariusz.",[16,59288,59289,59292,59295],{},[16273,59290,59291],{"style":16275},"– Zauważ, że obok branż które zupełnie się wysypują, mamy szeroki",[16464,59293,59294],{}," rynek e-commerce, gdzie konkurencja prawdopodobnie mocno przyciśnie",[16273,59296,59297],{"style":16275},". To powinno być okazją do rewizji zakresu i kosztów działań w odniesieniu do starych założeń KPI. Jeśli będziesz w stanie udowodnić, że konkurencja inwestuje w SEO więcej, zyskasz niewiarygodnie silny argument w negocjacjach.",[16,59299,59300],{},[16273,59301,59302],{"style":16275},"Nie ma co liczyć, że wrócimy do tego co było. Obecne wydarzenia nie mają precedensu ani w SEO ani w marketingu w ogóle. Pozostaje się do nich adaptować i zwiększać zaangażowanie w najbardziej obiecujące nisze, wyszukując je niczym słowa kluczowe. Ostatecznie zawsze można też iść w afiliacje 😉",[16,59304,59305],{},[16273,59306,59307],{"style":16275},"Dedukuję, że w po ponownym otwarciu rynków konkurencja wyraźnie wzrośnie, równocześnie z oczekiwaniami klientów, głodnych szybkiego nadrobienia strat.",[16,59309,59310],{},[16273,59311,59312],{"style":16275},"Nasza głowa, żeby urosły też ich budżety.",[16,59314,59315,59318],{"style":57875},[16273,59316,59317],{"style":16275},"Sławek Borowy – konsultant SEO @ Asante ",[182,59319,59322],{"href":59320,"target":57879,"rel":59321},"https:\u002F\u002Fwww.asante.pro\u002F",[349,57881],[16273,59323,59324],{"style":16275},"www.asante.pro",[10083,59326,59327],{},[10086,59328,59329],{},[10089,59330,59331],{},[10092,59332,59333,59336,59344,59349,59354,59362,59367,59372,59377,59382,59387],{},[16464,59334,59335],{},"Kreatywność dla SEO ma znaczenie (nie tylko w dobie koronawirusa)",[16,59337,59338,59341],{},[16464,59339,59340],{},"Aktualnie każda branża przeżywa kryzys, w tym także marketing. ",[16273,59342,59343],{"style":16275},"Nie tylko SEO, ale również SEM, content marketing czy social media. Inaczej sytuacja będzie na pewno  wyglądała w przypadku agencji, które pozycjonują głównie lokalne firmy inaczej działy SEO dużych brandów.",[16,59345,59346],{},[16273,59347,59348],{"style":16275},"W przypadku dużych brandów SEO powinno wykraczać poza to, co jest standardowo przyjęte. Działy SEO mogą odgrywać większą rolę przy optymalizacji sprzedaży, współpracy z dyrektorami sprzedaży, UX-owcami czy właścicielami firm. Wspólne działania mogą przynieść jeszcze większe korzyści i lepsze zrozumienie aktualnych potrzeb użytkownika.",[16,59350,59351],{},[16273,59352,59353],{"style":16275},"Szczera rozmowa z klientami agencji i wspólne omawianie szans i zagrożeń w obecnym kryzysie to podstawa. Dobrym podejściem będzie również doradzanie klientom co mogą aktualnie zmienić w swojej działalności, być może planowanie działań od nowa z nowym być może dużo mniejszym budżetem. ",[16,59355,59356,59359],{},[16464,59357,59358],{},"Na pewno trzeba mocniej uświadamiać klientów, że SEO to działania długofalowe",[16273,59360,59361],{"style":16275},", a zawieszenie tego na długi czas może się wiązać z bardzo przykrymi konsekwencjami, które później może być ciężko odratować.",[16,59363,59364],{},[16273,59365,59366],{"style":16275},"Myślę, że aktualne działania (przy mniejszym budżecie na SEO) powinny się skupić mocniej na SEO on site. Patrząc nie tylko na małe firmy, ale także duże brandy można zauważyć, że wiele stron ma tę część optymalizacji zaniedbaną.",[16,59368,59369],{},[16273,59370,59371],{"style":16275},"Poprawa linkowania wewnętrznego, przekierowań, struktury kodu czy dobrej jakości content może przynieść pozytywne rezultaty. Pisanie contentu może odbywać się wspólnie z właścicielami firm co również może pozytywnie wpłynąć i na budżet i content idealnie dopasowany pod użytkownika.",[16,59373,59374],{},[16273,59375,59376],{"style":16275},"W przypadku sklepów internetowych może być to np. sprzedaż ratalna. Wielu klientów może aktualnie mieć potrzebę robienia takich właśnie zakupów.",[16,59378,59379],{},[16273,59380,59381],{"style":16275},"Przy SEO off site sprawdzą się różne niestandardowe pomysły na zdobywanie linków. Masowe linkowanie z for, katalogi stron, wiele publikacji podpisanych jako artykuły kupione – zrobi nam więcej krzywdy niż pożytku.",[16,59383,59384],{},[16273,59385,59386],{"style":16275},"Powinniśmy się skupić na kreatywnym pozyskiwaniu linków za darmo lub możliwie najniższym kosztem – np poprzez pozyskanie linków z uczelni, współpracę z mniejszymi blogerami czy lokalne witryny informacyjne. Chodzi o to, aby dodatkowo nie obciążać budżetów swoich klientów, które w obecnej sytuacji na pewno są już bardzo napięte.",[16,59388,59389,59392],{"style":57875},[16273,59390,59391],{"style":16275},"Alicja Filipowicz, Manager SEO @ ",[182,59393,59396],{"href":59394,"target":57879,"rel":59395},"http:\u002F\u002Fmubi.pl",[349,57881],[16273,59397,59398],{"style":16275},"Mubi.pl ",[10083,59400,59401],{},[10086,59402,59403],{},[10089,59404,59405],{},[10092,59406,59407,59410,59424,59429,59437,59445],{},[16464,59408,59409],{},"Przyspieszenie digitalizacji firm",[16,59411,59412,59415,59418,59421],{},[16273,59413,59414],{"style":16275},"Jesteśmy dopiero na początku zmian wynikających z aktualnej sytuacji. To co na pewno ",[16273,59416,59417],{"style":16275},"dobrze się sprawdzi, to podążanie za ustalonymi długofalowymi celami i roztropne ",[16273,59419,59420],{"style":16275},"zarządzanie finansami firmy. ",[16464,59422,59423],{},"Niestety w większości małych firm, tematy te są realizowane ad hoc. ",[16,59425,59426],{},[16273,59427,59428],{"style":16275},"Zauważmy, że część firm najmocniej dotknięta zakazami prowadzenia działalności, czasowo ograniczy inwestycje w marketing. Jednocześnie, konsumenci przechodzący do Internetu, pociągną za sobą budżety z offline, w szczególności w e-commerce. W tym samym czasie może przyspieszyć digitalizacja firm, które dotychczas mało myślały o Internecie, co wywoła popyt na nowe usługi.",[16,59430,59431,59434],{},[16464,59432,59433],{},"Rynek SEO jak zwykle nie umrze, prawdopodobnie znowu czekają go zmiany, do których ten rynek jest przyzwyczajony.",[16273,59435,59436],{"style":16275}," Wyjątkowo nie są to zmiany techniczne związane z wyszukiwarką, a zmiany gospodarcze. Jaki będzie ich efekt, trudno powiedzieć w tym momencie.",[16,59438,59439,59442],{},[16273,59440,59441],{"style":16275},"Moja firma od ponad roku pracuje 100% zdalnie, pod tym kątem jesteśmy świetnie ",[16273,59443,59444],{"style":16275},"przygotowani i jest to dla nas codzienność. Wyzwaniem dla nas w najbliższym czasie może być cashflow. Wierzę jednak, że firmy inwestujące w kryzysie, wyjdą z niego mocniejsze i z dużą przewagą nad konkurencją.",[16,59446,59447,59450,59453,59456,59459],{"style":57875},[16273,59448,59449],{"style":16275},"Michał Wiercimok, właściciel agencji ",[16273,59451,59452],{"style":16275},"Top Position",[16273,59454,59455],{"style":16275},", bloger w ",[16273,59457,59458],{"style":16275},"InternetMaker.pl ",[16273,59460,227],{"style":16275},[10083,59462,59463],{},[10086,59464,59465],{},[10089,59466,59467],{},[10092,59468,59469,59472,59482,59487,59492,59502,59507,59512,59517,59524,59529,59534],{},[16464,59470,59471],{},"Wytrzymaj, dopracuj, sprzedawaj",[16,59473,59474,59477,59480],{},[16273,59475,59476],{"style":16275},"Pierwsza faza epidemii sprawiła, że zarówno klienci, jaki i firmy oferujące usługi i produkty, wpadli w istną panikę. Ci pierwsi obawiając się utraty dochodów rezygnują z zakupów innych, niż produkty pierwszej potrzeby. Z kolei ci drudzy masowo organizują wyprzedaże, aby wykręcić jak największą konwersję na „chude czasy”. Jest to naturalna pierwsza reakcja, jednakże",[16464,59478,59479],{}," ważne jest patrzenie w konsumencką przyszłość",[16273,59481,1475],{"style":16275},[16,59483,59484],{},[16273,59485,59486],{"style":16275},"Potrzeba powrotu do normalnego życia w mojej ocenie sprawi, że e-commerce będzie ważny jak nigdy dotąd. Zwłaszcza, że firmy muszą teraz przenieść całość swoich działań do świata online. Jeśli niektóre firmy dotąd nie doceniały potęgi sprzedaży online, to w perspektywie kolejnych miesięcy mogą się do niej przekonać – zwyczajnie, nie będą miały innego wyjścia.",[16,59488,59489],{},[224,59490,59491],{},"Co z tym SEO?",[16,59493,59494,59497,59500],{},[16273,59495,59496],{"style":16275},"Naturalnym jest, że pierwszą gałęzią z jakiej rezygnują firmy w dobie jakiegokolwiek kryzysu jest marketing. Należy jednak uświadamiać firmy, że to jest właśnie ten moment, kiedy ",[16464,59498,59499],{},"działania SEO należy utrzymać. Z trzech powodów",[16273,59501,243],{"style":16275},[16,59503,59504],{},[16273,59505,59506],{"style":16275},"– jeśli Twoja konkurencja odpuści, to Ty tym bardziej nie powinieneś – w momencie ustabilizowania się sytuacji za parę miesięcy może się okazać, że znacząco wyprzedzisz konkurencję,",[16,59508,59509],{},[16273,59510,59511],{"style":16275},"– jeśli Twoja konkurencja nie odpuści, to Ty tym bardziej nie powinieneś – właśnie po to, żeby za parę miesięcy nie być daleko w tyle,",[16,59513,59514],{},[16273,59515,59516],{"style":16275},"– konsumenci nadal będą potrzebowali produktów, a spora część z nich zapewne przywiąże się bardziej do kupowania online.",[16,59518,59519],{},[16273,59520,59521],{"style":16275},[224,59522,59523],{},"Jak się zmieni SEO?",[16,59525,59526],{},[16273,59527,59528],{"style":16275},"Zauważalne jest ograniczanie budżetów przez klientów na działania SEO, uważam więc, że jak nigdy będzie trzeba bardziej skupić się na działaniach onsite. Niezwykle ważne będzie wyjście naprzeciw klientom, co można zrobić stosunkowo niższym nakładem kosztów. Podstawą będzie optymalizacja na tzw. „długi ogon” oraz centralizacja działań na produktach sklepów internetowych. Nie będzie miejsca na marginalizowanie przez klientów wyglądu kart produktowych. Dopracowanie ich w każdym szczególe będzie miało jeszcze większe znaczenie, niż do tej pory. ",[16,59530,59531],{},[16273,59532,59533],{"style":16275},"Uspokojenie i uświadamianie klientów, że obecny czas powinni przeznaczyć na pracę nad kartami produktów i dopracowaniem przedstawienia swoich usług w przestrzeni online, co przełoży się na oczekiwane efekty za kilka miesięcy, jest tym co powinniśmy teraz zrobić.",[16,59535,59536,59539],{"style":57875},[16273,59537,59538],{"style":16275},"Anna Jelonek, Specjalista SEO @ ",[182,59540,59543],{"href":59541,"target":57879,"rel":59542},"https:\u002F\u002Ftraffictrends.pl\u002F",[349,57881],[16273,59544,59545],{"style":16275},"Traffic Trends",[10083,59547,59548],{},[10086,59549,59550],{},[10089,59551,59552],{},[10092,59553,59554,59557,59568,59591,59602,59616,59633,59638],{},[16464,59555,59556],{},"Sytuacja aktualna i spodziewana po epidemii ",[16,59558,59559,59562,59565],{},[16273,59560,59561],{"style":16275},"Można zauważyć ",[16464,59563,59564],{},"dwa bieguny",[16273,59566,59567],{"style":16275}," – biznesy, które aktualnie zyskują oraz te, którym sytuacja nie sprzyja. Docieranie do klientów off line, świadczenie im usług czy sprzedaży produktów są utrudnione. Kanały on-line stały się kluczowe na czas epidemii. ",[16,59569,59570,59573,59576,59579,59582,59585,59588],{},[16273,59571,59572],{"style":16275},"Można zauważyć trend ",[16464,59574,59575],{},"dostosowania",[16273,59577,59578],{"style":16275}," części bądź całości oferty z pominięciem bezpośredniej styczności z klientem. To będzie długotrwały proces dla niektórych branż. Nie da się z dnia na dzień przenieść obsługi klientów z off line do on line. Niektóre firmy już teraz zmieniają ",[16464,59580,59581],{},"strategię SEO",[16273,59583,59584],{"style":16275}," na zapytania związane z koronawirusem. Chcą zwrócić uwagę na możliwość kompleksowej obsługi zdalnej przez serwis bądź aplikację, tam gdzie do tej pory nie było to możliwe lub było ograniczone. Moim zdaniem to początek ",[16464,59586,59587],{},"cyfrowej adaptacji ",[16273,59589,59590],{"style":16275},"dla wielu biznesów. Tym samym działania marketingowe, w tym SEO będą pożądane w najbliższym czasie. ",[16,59592,59593,59596,59599],{},[16273,59594,59595],{"style":16275},"Na rynku SEO da się odczuć pewien niepokój. Niemniej jednak część firm widzi nowe możliwości lub ma silną ",[16464,59597,59598],{},"motywację do promocji ",[16273,59600,59601],{"style":16275},"w sieci, aby móc dostosować jak najszybciej działania marketingowe do nowej sytuacji na rynku. Warto już teraz skorygować lub dodać nowe zapytania. Zdobywanie widoczności na zapytanie typu “online”, “z domu”, “przez internet”, “z dostawą pod drzwi” mogą być kaloryczną niszą do zagospodarowania. ",[16,59603,59604,59607,59610,59613],{},[16464,59605,59606],{},"Co dalej? ",[16273,59608,59609],{"style":16275},"Osobiście spodziewam się zmian na linii usługodawca-usługobiorca. Wydaje mi się, że ",[16464,59611,59612],{},"elastyczność",[16273,59614,59615],{"style":16275}," będzie najbardziej pożądaną cechą w branży marketingowej, również w SEO. Zapewnienie bezpieczeństwa na wypadek spadku zainteresowania ofertą klienta, potrzeby modyfikacji czy zmiany strategii, to tylko przykłady jakie prawdopodobnie będzie można zaobserwować. ",[16,59617,59618,59621,59624,59627,59630],{},[16273,59619,59620],{"style":16275},"W dłuższej perspektywie może nastąpić",[16464,59622,59623],{}," dywersyfikacja źródeł",[16273,59625,59626],{"style":16275}," pozyskiwania klientów i “rozmycie budżetów” na rzecz innych kanałów wspomagających lub alternatywnych. Niemniej jednak SEO nadal może być pewnym filarem pozyskiwania potencjalnych klientów w sieci. Możemy ",[16464,59628,59629],{},"wspierać jego efektywność",[16273,59631,59632],{"style":16275}," poprzez inne źródła ruchu, w tym kampanie PPC i działania contentowe. ",[16,59634,59635],{},[16273,59636,59637],{"style":16275},"Dodatkowo upatruję szansę w pracy zdalnej. Część pracodawców, po możliwym zamieszaniu z przejściem na ten model, może dostrzec w nim duży potencjał. Oczywiście to nie jest nowość, część agencji SEO od lat tak pracuje w całości bądź w części.",[16,59639,59640,59647,59650],{"style":57875},[182,59641,59644],{"href":59642,"target":57879,"rel":59643},"http:\u002F\u002Fpiotrmichalak.pl",[349,57881],[16273,59645,59646],{"style":16275},"Piotr Michalak",[16273,59648,59649],{"style":16275},", Doradca Zarządu ds. rozwoju biznesu w ",[182,59651,59653],{"href":27342,"target":57879,"rel":59652},[349,57881],[16273,59654,30383],{"style":16275},[10083,59656,59657],{},[10086,59658,59659],{},[10089,59660,59661],{},[10092,59662,59663,59666,59671,59679,59684,59695],{},[16464,59664,59665],{},"Jeden z najlepszych momentów na wejście w SEO",[16,59667,59668],{},[16273,59669,59670],{"style":16275},"Budżety klientów specjalnie się nie zmienią, jednak uważam, że będą jeszcze ostrożniej dobierać partnerów biznesowych i tyle, o ile wiarygodność i rzetelność będzie brana za główny czynnik, to dojdzie do tego jeszcze jeden główny – łatwość dostosowania się do danej sytuacji. ",[16,59672,59673,59676],{},[16464,59674,59675],{},"Na chwilę obecną jako agencja wykazujemy się w mojej opinii sporą elastycznością ",[16273,59677,59678],{"style":16275},"i dla biznesów najbardziej narażonych na starty przygotowaliśmy indywidualne porozumienia, pozwalające w pewnej części ograniczyć zakres prac, ale nie wstrzymywać całkowicie procesu jakim jest np. pozycjonowanie stron czy obsługa kont Google Ads.",[16,59680,59681],{},[16273,59682,59683],{"style":16275},"Gdybym miał szukać plusów aktualnej sytuacji i wyciągnąć coś na przyszłość dla firmy, to na pewno pozwala nam sprawdzić siebie i pracowników w zakresie pracy zdalnej, gdyż dotychczas nie korzystaliśmy z tego rodzaju pracy.",[16,59685,59686,59689,59692],{},[16273,59687,59688],{"style":16275},"Może trochę na przekór złym informacjom jakie do nas spływają z rynku, żeby ciąć koszta i redukować inwestycje, to osobiście uważam, że to jeden z najlepszych momentów na wejście w SEO. W szczególności dla branż, które teraz przechodzą ten – miejmy nadzieję – chwilowy kryzys. W przypadku gdy dotychczas nie było czasu, na odpowiednie modyfikacje techniczne sklepu czy strony internetowej, na przemyślenie odpowiedniej strategii czy na kreację contentu – to teraz, ",[16464,59690,59691],{},"gdy zleceń jakby mniej, moment wydaje się być idealny. ",[16273,59693,59694],{"style":16275},"Pandemia przeminie, rynek stanie się dojrzalszy, a kto przetrwa będzie w lepszej sytuacji niż teraz, gdyż nie uniknione, że zmniejszy się częściowo konkurencja.",[16,59696,59697,59700],{"style":57875},[16273,59698,59699],{"style":16275},"Robert Nowaczyk, Head Of SEO @ ",[182,59701,59704],{"href":59702,"target":57879,"rel":59703},"https:\u002F\u002Fwww.rankhouse.pl\u002F",[349,57881],[16273,59705,59706],{"style":16275},"RankHouse",[10083,59708,59709],{},[10086,59710,59711],{},[10089,59712,59713],{},[10092,59714,59715,59718,59723,59731,59739,59744,59755,59760],{},[16464,59716,59717],{},"Czas zmian, elastycznego podejścia i zaangażowanych zespołów",[16,59719,59720],{},[16273,59721,59722],{"style":16275},"Koronawirus, a przede wszystkim kryzys gospodarczy nim spowodowany, wpływają i będą wpływać na każdy biznes. Unikanie miejsc publicznych, ciągły pobyt w domu, praca zdalna, a w niektórych wypadkach niestety tej pracy utrata, całkowicie zmienią nawyki użytkowników. Wystarczy już teraz spojrzeć na wykresy trendów dla popularnych e-commerce’ów z branży modowej – spadki zainteresowania brandem są zatrważające, a kolekcje Wiosna\u002FLato poza kręgiem obecnych zainteresowań.",[16,59724,59725,59728],{},[16464,59726,59727],{},"Są oczywiście biznesy, które na tym korzystają",[16273,59729,59730],{"style":16275},", takie jak firmy kurierskie, farmaceutyczne, supermarkety dostarczające produkty do domu, jak i część branży e-commerce (krótkoterminowo ta związana z artykułami hobbystycznymi czy remontami, a długoterminowo ta dostarczająca artykuły pierwszej potrzeby). Znaczna większość firm jednak ma lub będzie miała problemy logistyczne i finansowe.",[16,59732,59733,59736],{},[16464,59734,59735],{},"W praktyce będzie to oznaczało totalną rewolucję w kwestii działań marketingowych, w tym również i SEO. ",[16273,59737,59738],{"style":16275},"Biznesy, które mogą działać online, a tego nie robiły, będą musiały podjąć dynamiczne decyzje i szybko nadrobić braki w internetowym świecie. Firmy inwestujące w online od dawna będą intensyfikowały działania, przy jednoczesnej rewizji ich kosztów. Agencje SEO będą musiały zaproponować swoim klientom jeszcze bardziej elastyczne, dopasowane do potrzeb usługi, zorientowane przede wszystkim na zwrot z inwestycji. Tym samym SEO szybciej zaprzyjaźni się z UX i poszukiwaniem optymalizacji koszt vs. efekt.",[16,59740,59741],{},[16273,59742,59743],{"style":16275},"Osobiście, zwłaszcza boli mnie to, że szczególnie zagrożone są te najmniejsze biznesy, często stworzone z pasji i podejmujące nie zawsze trafne decyzje (kadrowe czy marketingowe) w oparciu o obawy i strach o przyszłość. Być może dlatego, że wciąż jeszcze pamiętam, jak to jest być jednym z nich. Tych ponad pięć lat temu, mogłabym jako niedoświadczony przedsiębiorca nie poradzić sobie z wyzwaniem, jakie stawia przed nami obecna sytuacja.",[16,59745,59746,59749,59752],{},[16273,59747,59748],{"style":16275},"Dziś, już jako 9-osobowy, odpowiedzialny zespół Specjalistów, dostosowujemy się do nowych warunków. Wśród klientów mamy mniejsze biznesy, stąd kryzys dotknął i nas, lecz w kontrolowanym stopniu. ",[16464,59750,59751],{},"Skupiamy się na dostosowaniu naszej oferty do sytuacji gospodarczej.",[16273,59753,59754],{"style":16275}," Prowadzimy jeszcze bardziej elastyczne działania, nie stawiając przy tym sztywnej granicy pomiędzy SEO, UX, contentem, Adsami czy doradztwem biznesowym – skupiamy się na finalnym efekcie, czyli poprawie sprzedaży u naszych klientów.",[16,59756,59757],{},[16273,59758,59759],{"style":16275},"Mając również świadomość trudności, z jakimi mierzą się firmy z sektora MŚP, do portfela usług dodaliśmy również te krótkoterminowe, niewymagające od potencjalnych klientów powtarzalnego zaangażowania finansowego. Dodatkowo godzinę dziennie każdego naszego Specjalisty, przeznaczamy na bezpłatną pomoc marketingową biznesom w tarapatach, dokładając tym samym swoją małą cegiełkę do poprawy gospodarki.",[16,59761,59762,59765],{"style":57875},[16273,59763,59764],{"style":16275},"Ewelina Podrez, Specjalista SEO i ASO, CEO w ",[182,59766,59769],{"href":59767,"target":57879,"rel":59768},"http:\u002F\u002Ffoxstrategy.pl",[349,57881],[16273,59770,41225],{"style":16275},[10083,59772,59773],{},[10086,59774,59775],{},[10089,59776,59777],{},[10092,59778,59779,59782,59787,59792,59797,59802,59807,59812],{},[16464,59780,59781],{},"Październik 2020",[16,59783,59784],{},[16273,59785,59786],{"style":16275},"Przenieśmy się kilka miesięcy w przyszłość, powiedzmy do października 2020, wirus nadal nie ustąpił:",[16,59788,59789],{},[16273,59790,59791],{"style":16275},"1. wyszukuję jak obsługiwać urządzenie do manicure, a co ! 😉 => usługi, które możesz zapewnić sobie sam, powoli znikają, nie tylko z usług pozycjonowania lokalnego 🙁",[16,59793,59794],{},[16273,59795,59796],{"style":16275},"2. sąsiad kupił bieżnię do biegania, ps4 i thermomix => budżety na pozycjonowanie oferty, związanej z dłuższym przebywaniem w domu, szybują w górę",[16,59798,59799],{},[16273,59800,59801],{"style":16275},"3. typowy off-line musi zachęcać do zakupu online => większe budżety na płatne kampanie wideo, graficzne… ku lepszej wizualizacji",[16,59803,59804],{},[16273,59805,59806],{"style":16275},"4. manicure nie wyszedł, potrzebuję (dobrej bo płatnej) konsultacji => porady online, dedykowane szkolenia… z jeszcze większymi budżetami seo",[16,59808,59809],{},[16273,59810,59811],{"style":16275},"5. telefon nie dzwoni, ale pracy dużo => mniej klientów w firmie, ale większe budżety, większa precyzja inwestowania w sieci = wszystko albo nic.",[16,59813,59814,59817,59824],{"style":57875},[16273,59815,59816],{"style":16275},"Sławomir Chojnacki, CEO @ ",[182,59818,59821],{"href":59819,"target":57879,"rel":59820},"https:\u002F\u002Fbizzit.eu\u002F",[349,57881],[16273,59822,59823],{"style":16275},"Bizzit",[16273,59825,59826],{"style":16275}," S.A.",[10083,59828,59829],{},[10086,59830,59831],{},[10089,59832,59833],{},[10092,59834,59835,59838,59843,59854,59867,59878,59883,59888,59893,59903,59908,59913,59918,59923],{},[16464,59836,59837],{},"Przychody w Q3 i Q4 2020r. będą wynikiem dzisiejszych decyzji",[16,59839,59840],{},[16273,59841,59842],{"style":16275},"Nie każdy na pandemii musi notować straty. Część firm z powodzeniem przechodzi właśnie przyśpieszoną cyfryzację – sklepy osiedlowe i restauracje zaczynają sprzedawać przez Facebook’a czy stronę WWW z dostawą, firmy szkoleniowe realizują program on-line. Są też branże, w których COVID-19  doprowadził do wzrostu sprzedaży – sprzęt AGD (m.in. lodówki, chłodziarki), sprzęt fitness, zabawki dla dzieci, gry dla dorosłych, pleksi, leki, produkty dla zwierząt i produkty spożywcze. ",[16,59844,59845,59848,59851],{},[16273,59846,59847],{"style":16275},"Powstają też nowe biznesy, np. oferujące usługę wykonania zakupów z ich dezynfekcją. ",[16464,59849,59850],{},"Ciężko nie zauważyć, że zakupy realizujemy teraz on-line.",[16273,59852,59853],{"style":16275}," Sklepy internetowe funkcjonują dalej i mimo pewnych wahań liczby zakupów i\u002Flub wielkości koszyka sprzedają. Aktualnie można się spodziewać przesunięć budżetów z działań outdoorowych na digital.",[16,59855,59856,59859,59862,59865],{},[16464,59857,59858],{},"Jak to się zmieni w kolejnych miesiącach i po pandemii?",[16273,59860,59861],{"style":16275}," Podejrzewam, że ograniczenie produkcji doprowadzi do wzrostu cen, a wzrost bezrobocia obniży też popyt na produkty inne niż pierwszej potrzeby. To wszystko doprowadzi firmy do cięć i poszukiwania oszczędności. Z drugiej strony ",[16464,59863,59864],{},"będą one intensywnie poszukiwać sposobów odrobienia strat z pierwszej połowy roku w 3 i 4 kwartale",[16273,59866,1475],{"style":16275},[16,59868,59869,59872,59875],{},[16273,59870,59871],{"style":16275},"Branża SEO jest w trudnej sytuacji. Wynika to ze specyfiki działań, których efekty są przesunięte w czasie a realizacja wymaga ciągłości. ",[16464,59873,59874],{},"Wstrzymanie pracy w najbliższych miesiącach uniemożliwi odrobienie strat końcem roku.",[16273,59876,59877],{"style":16275}," Jest to działanie krótkowzroczne i trzeba o tym pamiętać. Niestety może to powodować przesunięcia budżetów z SEO na działania przynoszące szybkie efekty. ",[16,59879,59880],{},[16273,59881,59882],{"style":16275},"Zmniejszą się budżety na realizację kampanii SEO. Mniejsze budżety nie spowodują jednak cofnięcia zaawansowania algorytmów Google. Realizacja usługi na odpowiednim poziomie będzie w dalszym ciągu kosztowna i długotrwała. Doprowadzi to do jeszcze większej polaryzacji branży między firmy:",[16,59884,59885],{},[16273,59886,59887],{"style":16275},"– oferujące rozwiązania droższe, ale bardziej kompleksowe i skuteczne na dłuższą metę,",[16,59889,59890],{},[16273,59891,59892],{"style":16275},"– opierające działania na tańszych „trickach” przynoszących pewne efekty, ale ryzykownych i często krótkotrwałych.",[16,59894,59895,59898,59901],{},[16273,59896,59897],{"style":16275},"Moim zdaniem ",[16464,59899,59900],{},"firmy, które zdecydują się na utrzymanie ciągłości kampanii SEO mogą wysunąć się na liderów (a przynajmniej sporo zyskać) końcem roku",[16273,59902,284],{"style":16275},[16,59904,59905],{},[16273,59906,59907],{"style":16275},"Widzę też scenariusz, w ramach którego pojawia się na rynku znaczna liczba nowych firm, które odkryły potencjał działalności on-line właśnie za sprawą aktualnych okoliczności.",[16,59909,59910],{},[16273,59911,59912],{"style":16275},"W realizacji działań SEO większy nacisk będziemy kłaść na:",[16,59914,59915],{},[16273,59916,59917],{"style":16275},"– linkbuilding w oparciu o współpracę z influencerami, których aktywność i zaangażowanie odbiorców w trakcie pandemii rośnie,",[16,59919,59920],{},[16273,59921,59922],{"style":16275},"– budowanie w oparciu o Content Marketing i Social Media Marketing społeczności, która będzie napędzała sprzedaż końcem roku.",[16,59924,59925,59928,59931,59938],{"style":57875},[16464,59926,59927],{},"Katarzyna Jakubów-Tyka",[16273,59929,59930],{"style":16275},", Head of SEO @ Artgeist (właściciel m.in. ",[182,59932,59935],{"href":59933,"target":57879,"rel":59934},"http:\u002F\u002Fbimago.pl",[349,57881],[16273,59936,59937],{"style":16275},"bimago.pl",[16273,59939,33199],{"style":16275},[10083,59941,59942],{},[10086,59943,59944],{},[10089,59945,59946],{},[10092,59947,59948,59951,59959,59964,59969],{},[16464,59949,59950],{},"Pandemia wirusa SARS-CoV-2 a przyszłość SEO",[16,59952,59953,59956],{},[16273,59954,59955],{"style":16275},"Skutki pandemii koronawirusa są i z pewnością będą długo odczuwalne w całej branży marketingu, w tym usług pozycjonowania świadczonych online. Dla części przedsiębiorców pandemia oznacza całkowite zawieszenie prowadzonych działań. Dotyczy to głównie firm świadczących usługi lub sprzedaż lokalnie. W Internecie sytuacja jednak wygląda nieco inaczej. Dla wielu firm (mimo spadku zainteresowania niektórymi usługami czy produktami), właśnie teraz jest dobry czas na podjęcie dodatkowych działań z zakresu promocji w sieci. ",[16464,59957,59958],{},"W momencie, gdy część konkurencji zawiesza swoje działania, zwinni biznesowo przedsiębiorcy mogą nie tylko przenieść swój biznes do Internetu, ale także zająć pozycje liderów. ",[16,59960,59961],{},[16273,59962,59963],{"style":16275},"Praca w trybie home office i pozostanie w domach przez dłuższy czas, znacząco wpłynęły na ilość zapytań kierowanych do Google każdego dnia. Wzmożony ruch w wyszukiwarce Google to dobry czas na zaistnienie w sieci, pokazanie potencjalnym klientom swojej firmy\u002Fmarki, czy zaprezentowanie im oferowanych produktów. W długofalowej strategii pozycjonowania może przynieść to wiele korzyści. To właśnie jest dobry moment, aby nawiązać współpracę z agencją SEO. ",[16,59965,59966],{},[16273,59967,59968],{"style":16275},"Rynek SEO w kolejnych miesiącach również odczuje znaczącą różnicę, chociażby w sposobie podejścia klientów do tematu pozycjonowania, kwestii ustalania budżetu czy zakresu działań. Agencje SEO\u002FSEM będą musiałby dopasować swoje działania tak, aby w pełni wykorzystać długofalowy potencjał biznesowy strony klienta. Agencje pracujące już w ten sposób od lat, mogą być spokojne o swoją przyszłość, pozostałe natomiast czekać będzie sporo pracy, aby sprostać nowym wymaganiom potencjalnych klientów. ",[16,59970,59971,59974],{"style":57875},[16273,59972,59973],{"style":16275},"Adrian Michalski, Dyrektor Działu SEO @ ",[182,59975,59977],{"href":31486,"target":57879,"rel":59976},[349,57881],[16273,59978,31488],{"style":16275},[10083,59980,59981],{},[10086,59982,59983],{},[10089,59984,59985],{},[10092,59986,59987,59990,59995,60000,60011,60016,60024],{},[16464,59988,59989],{},"Odpowiednia strategia SEO – czy pomoże w przyszłości?  ",[16,59991,59992],{},[16273,59993,59994],{"style":16275},"Nawet najlepiej pozycjonowane sklepy internetowe borykają się z problemami związanymi z mniejszym wolumenem ruchu, czy choćby problemami z dostawcami. Zmienia się otoczenie, w którym przyszło nam prowadzić działania związane z marketingiem w wyszukiwarkach. Nikt nie jest w stanie przewidzieć ile ten stan jeszcze potrwa, ale pewne jest to, że trudno będzie powrócić do normalności. ",[16,59996,59997],{},[16273,59998,59999],{"style":16275},"Firmy zmuszone są wstrzymywać produkcję, ograniczać koszty, także przez zwolnienia pracowników. Obserwuję to choćby poprzez znaczący wzrost liczby otrzymywanych aplikacji na stanowisko specjalisty SEO czy też inne. My także dość intensywnie prowadziliśmy rekrutację, ale ograniczyliśmy je znacząco. Ważniejsze jest dla mnie teraz utrzymanie obecnych etatów, co też nie jest łatwe. ",[16,60001,60002,60005,60008],{},[16273,60003,60004],{"style":16275},"Część z naszych klientów zawiesiła współpracę, dla części widzimy jednak powolny wzrost obrotów w e-commerce. Z pewnością zwiększy się wolumen dokonywanych zakupów online, ale nie od razu. ",[16464,60006,60007],{},"Musi poprawić się nastrój zakupowy",[16273,60009,60010],{"style":16275},", a ten z pewnością będzie ograniczany jeszcze przez sytuację zewnętrzną i dążenie do zaspokojenia podstawowych potrzeb, choćby związanych z żywnością itp. (choć trzeba pamiętać aby tutaj znowu nie przesadzać). ",[16,60012,60013],{},[16273,60014,60015],{"style":16275},"Konieczne jest jednak dostosowanie się do aktualnej sytuacji. Praca zdalna, zawieszenie działań, modyfikacje budżetów klientów na działania SEO, ograniczenia wydatków chociażby na publikacje sponsorowane czy eksperckie – z tym wszystkim muszą mierzyć się obecnie agencje SEO. ",[16,60017,60018,60021],{},[16464,60019,60020],{},"Jest to jednak czas, gdzie trzeba już patrzeć w przyszłość i planować działania, gdy powróci entuzjazm zakupowy. ",[16273,60022,60023],{"style":16275},"Warto przyjrzeć się też strategii SEO, przewagach konkurencji czy też dogłębnie przeanalizować zachowania użytkowników na stronie czy sklepie np. ścieżkę zakupową. Być może warto zaangażować zespół w pracę nad własną stroną, skoro zawsze na pierwszym miejscu są klienci i nigdy nie było na to czasu. Mniejszy wolumen ruchu i zamówień w sklepie internetowym to być może okazja do tego aby sprawdzić i przeczytać opisy swoich usług czy produktów na sklepie. Warto dogłębnie przeanalizować swoje biznesy i liczby, które za nimi stoją, czy choćby dogłębnie przeanalizować dane z Google Analytics czy Google Search Console. Skorzystajmy z lekcji i wyciągnijmy wnioski na przyszłość, aby jeszcze lepiej zarządzać swoim biznesem w perspektywie najbliższych miesięcy czy lat. ",[16,60025,60026,60029],{"style":57875},[16273,60027,60028],{"style":16275},"Paweł Sądaj, CEO @ ",[182,60030,60033],{"href":60031,"target":57879,"rel":60032},"https:\u002F\u002Fwww.netim.pl\u002F",[349,57881],[16273,60034,60035],{"style":16275},"Netim.pl",[10083,60037,60038],{},[10086,60039,60040],{},[10089,60041,60042],{},[10092,60043,60044,60047,60052,60057,60065,60070,60075,60080,60085,60090,60095,60100,60105,60110,60115,60119,60124,60129,60134],{},[16464,60045,60046],{},"Koronawirus a branża SEO",[16,60048,60049],{},[16464,60050,60051],{},"Co zmieni się w działaniach klientów oraz budżetach względem różnych form marketingu i w jakich branżach?",[16,60053,60054],{},[16273,60055,60056],{"style":16275},"Według mnie, obecnie w dużej części branż, gdzie odnotowano spadek sprzedaży produktów i usług, ograniczane są najbardziej fundusze na reklamę Adwords i Facebook. Jednak budżety na długoterminowe pozycjonowanie zostają bez zmian, a nawet idą trochę w górę. Generalnie w dłuższej perspektywie ruch z SEO jest relatywnie tańszy od innych źródeł, więc lepiej jest inwestować w pozycjonowanie, które po ustaniu epidemii przełoży się na sprzedaż, niż przeznaczać w tej chwili budżety na mało sprzedające adsy (mowa tu oczywiście o branżach, gdzie widocznie spadła sprzedaż).",[16,60058,60059,60062],{},[16464,60060,60061],{},"Nie sposób pominąć branże, gdzie przychód spadł do zera. ",[16273,60063,60064],{"style":16275},"Czyli turystyka, transport, hotelarstwo, najem krótkoterminowy, wynajem samochodów, niektóre punkty gastronomiczne, fryzjerzy, adwokaci. Klienci z tych branż faktycznie obecnie najbardziej obniżają budżety lub całkowicie je wstrzymują na wszystkie rodzaje marketingu.",[16,60066,60067],{},[16273,60068,60069],{"style":16275},"Natomiast wszystkie e-commerce z szeroko pojętej branży „żywieniowej” odnotowują duże wzrosty sprzedaży nawet +50%, co pozwala na większe inwestycje związane z SEO i SEM.",[16,60071,60072],{},[16464,60073,60074],{},"Co zmieni się na rynku SEO?",[16,60076,60077],{},[16273,60078,60079],{"style":16275},"Z pewnością niejedna agencja SEO może mieć w tej chwili spadek przychodów z uwagi na obsługiwane branże, które ucierpiały najmocniej. Do tego może nałożyć się spadek przychodów z innych form reklamy, jak Google Adwords czy Facebook Ads. Z drugiej strony, szeroko pojęta branża „żywieniowa” online ma w tej chwili zdecydowane wzrosty sprzedaży. Właściciele biznesów z tej branży intensywnie inwestują we wszystkie formy reklamy – SEO i SEM.",[16,60081,60082],{},[16464,60083,60084],{},"Więc pewne wyrównanie na rynku zawsze jest, przynajmniej częściowo.",[16,60086,60087],{},[16273,60088,60089],{"style":16275},"Dodam jeszcze, że przedsiębiorstwa, które posiadają znaczny kapitał, obecnie mogą jeszcze bardziej inwestować np. w pozycjonowanie swojego biznesu mimo spadku przychodów, dla wypracowania sobie mocnej pozycji na rynku. Po ustaniu epidemii tego typu firmy mogą dużo zyskać nad konkurencją – inwestowali oni w SEO, podczas gdy inni redukowali lub wstrzymywali budżety. Także wszyscy, którzy obecnie pracują dalej, na pewno na tym zyskają po zakończeniu światowego kryzysu pandemicznego.",[16,60091,60092],{},[16464,60093,60094],{},"Co zmieni się w mojej firmie i pracy?",[16,60096,60097],{},[16273,60098,60099],{"style":16275},"Nasza firma od ponad 2 tygodni pracuje zdalnie. Na szczęście technologicznie byliśmy na to przygotowani z uwagi na naszą organizację pracy. Korzystamy z rozbudowanego CRM, gdzie prowadzone są wszystkie kampanie SEO. Copywriterzy mają zaawansowany panel ułatwiający pracę i nadzór.",[16,60101,60102],{},[16273,60103,60104],{"style":16275},"Jedyne co wdrożyliśmy, to wspólny Skype i ciągłą komunikację. Nie było więc większego problemu przejść z dnia na dzień na tryb zdalny. Oczywiście wszyscy z naszego zespołu wolą pracę w biurze, ale musimy się tymczasowo dopasować do sytuacji.",[16,60106,60107],{},[16273,60108,60109],{"style":16275},"Z powodzeniem dalej prowadzimy kampanie SEO i przyjmujemy bez problemu kolejnych klientów. Jeśli epidemia nie ucichnie, być może na dłużej przejdziemy na pracę zdalną. Do biura wrócimy dopiero, gdy będzie to bezpieczne i odpowiedzialne względem innych.",[16,60111,60112],{},[16273,60113,60114],{"style":16275},"Według nas, najważniejsza jest odpowiednia chęć do pracy i zaangażowanie w prowadzone kampanie, a niejedna osoba z naszego zespołu to pozytywnie zakręcony pasjonat SEO. 🙂",[16,60116,60117],{},[16464,60118,54776],{},[16,60120,60121],{},[16273,60122,60123],{"style":16275},"Podsumowując, sytuacja nie jest pewna i na pewno dla niewielu osób komfortowa. Natomiast firmy, które posiadają znaczny kapitał finansowy i są go w stanie obecnie efektywnie wykorzystywać, mogą zyskać na czasie na rozwinięcie swojego biznesu i umocnienie mocnej pozycji na rynku. Niewątpliwie takie podmioty mogą dużo zyskać na tle innych przez ten trudny czas.",[16,60125,60126],{},[16273,60127,60128],{"style":16275},"Przedsiębiorstwa, które odnotowują spore spadki sprzedaży, a miały do tej pory słaby tzw. cash flow, mogą mieć problem z utrzymaniem swojej pozycji na rynku lub nawet przetrwaniem tego okresu.",[16,60130,60131],{},[16464,60132,60133],{},"Zobaczymy, co pokaże czas.",[16,60135,60136,60139],{"style":57875},[16273,60137,60138],{"style":16275},"Sebastian Matysik, Członek Zarządu & Specjalista SEO @ ",[182,60140,60143],{"href":60141,"target":57879,"rel":60142},"https:\u002F\u002Fseomood.pl\u002F",[349,57881],[16273,60144,60145],{"style":16275},"SEOMOOD",[10083,60147,60148],{},[10086,60149,60150],{},[10089,60151,60152],{},[10092,60153,60154,60157,60162,60170,60175,60180,60185,60196,60201,60206,60211,60233,60238],{},[16464,60155,60156],{},"Klienci wstrzymują budżety, przybywa specjalistów na rynku pracy – siwy dym!",[16,60158,60159],{},[16273,60160,60161],{"style":16275},"Obecna sytuacja związana z szalejącym po świecie wirusem pokazuje jak krucha jest gospodarka i jak bardzo to dotyka szereg różnych branż pokazując, że jedno małe gówienko potrafi zastopować całą światową gospodarkę. I to na dobre kilka miesięcy.",[16,60163,60164,60167],{},[16464,60165,60166],{},"W branży SEO jest tak, że każdy z nas musi się znać lub poznać swojego klienta – orientować się w jego usługach czy produktach. ",[16273,60168,60169],{"style":16275},"Dlatego też jesteśmy jednymi z niewielu, którzy mają do czynienia z wieloma rynkami. Nagły odpływ klientów jest ogromny – myślę, że w każdej firmie stanowi to 70-90% obrotów z samej działki SEO. Oczywiście zależy to od branż jakie się obsługuje.",[16,60171,60172],{},[16273,60173,60174],{"style":16275},"Wielu klientów dzwoni i po prostu informuje, że nie będzie kontynuowało współpracy. Można wtedy skorzystać z zapisów w umowach, ale jak klient nie zapłaci to i tak kasę zobaczysz za rok czy dwa. A jak splajtuje to figę zobaczysz z tych pieniędzy.",[16,60176,60177],{},[16273,60178,60179],{"style":16275},"Obecna sytuacja odbije się na wszystkich procesach związanych z pozycjonowaniem to przede wszystkich duży przyrost osób znających SEO na rynku pracy, a to z kolei ułatwi wybór jednego spośród wielu – a to z kolei przełoży się na budżety pracownicze – już nie będzie rynku pracownika tylko pracodawcy. A pracodawców zostanie niewielu.",[16,60181,60182],{},[16273,60183,60184],{"style":16275},"Skoro będzie wielu seowców na rynku (obniżka pensji, utrata klientów, utrata płynności finansów), pojawi się też wielu linkbuilderów czy copywriterów – więc tym bardziej rynek pracownika się zmieni. Będzie ogromna podaż, a niewielki popyt. Czyli, że co? Ceny na usługi spadną? A i owszem, bo skoro teraz ktoś pisał mi artykuł za 200 zł to u innego dostanę go za 50zł (przy niezmienionej jakości). Drastyczne, dramatyczne, szczere – ale każdy chce jakoś przeżyć ten trudny okres.",[16,60186,60187,60190,60193],{},[16273,60188,60189],{"style":16275},"Duża część klientów zatrzymuje działania SEMowe – mówię tutaj o Adsach w dowolnej formie. Płaciłeś miałeś ruch i sprzedaż. Teraz nie masz ani jednego ani drugiego. W SEO też klienci stopują usługi, ale to trochę wylewanie dziecka z kąpielą. ",[16464,60191,60192],{},"W przypadku SEO działania są długofalowe, ",[16273,60194,60195],{"style":16275},"więc, jeśli wierzyć, iż szczepionka będzie szybko i uporamy się z wirusem, to utrzymanie działań SEO spowoduje, że nie trzeba będzie wszystkiego budować od nowa. Utrzymanie nawet 50% budżetu wyjściowego powinno podtrzymać wypracowane efekty lub zacząć nowe w przypadku nowych działań.  Ale wiem, że są branże, w których ryzyko plajty jest więcej niż pewne ",[16,60197,60198],{},[16273,60199,60200],{"style":16275},"Jak to wpłynie na moją firmę? Pakiet antykryzysowy Mnie nie obejmuje – muszę sobie poradzić. Większość klientów wstrzymała działania (zawiesiłem umowy od kwietnia), sporadycznie niektórzy poprosili o zmniejszenie budżetów, niewielu utrzymuje działania. Obroty skurczyły się o jeden rząd wielkości. Jakoś trzeba przeżyć.",[16,60202,60203],{},[16273,60204,60205],{"style":16275},"Zauważyć trzeba jedno: jesteśmy jeszcze na początku walki o przeżycie. A co to będzie za 2-3 miesiące?",[16,60207,60208],{},[16273,60209,60210],{"style":16275},"Podsumowując:",[51,60212,60213,60218,60223,60228],{},[54,60214,60215],{"style":16275},[16273,60216,60217],{"style":16275},"Klienci wstrzymują budżety na reklamę w branżach, które nagle straciły klientów i tego się nie przeskoczy",[54,60219,60220],{"style":16275},[16273,60221,60222],{"style":16275},"Brakuje mylenia długofalowego po stronie klientów",[54,60224,60225],{"style":16275},[16273,60226,60227],{"style":16275},"Na rynku pracy nagle pojawi się ogromna rzesza specjalistów powiązanych z branżą SEO",[54,60229,60230],{"style":16275},[16273,60231,60232],{"style":16275},"Obroty spadają o 70-80% z dnia na dzień",[16,60234,60235],{},[16273,60236,60237],{"style":16275},"Pozostaje tylko żywić nadzieję, że lekarze szybko uporają się z wirusem.",[16,60239,60240,60243],{"style":57875},[16273,60241,60242],{"style":16275},"Paweł Gontarek, Freelancer, ",[182,60244,60246],{"href":26319,"target":57879,"rel":60245},[25404,57881],[16273,60247,36068],{"style":16275},[10083,60249,60250],{},[10086,60251,60252],{},[10089,60253,60254],{},[10092,60255,60256,60259,60264,60269,60274,60279,60284,60290,60295,60300,60305,60319,60324,60329,60334,60339],{},[16464,60257,60258],{},"Jak aktualna sytuacja wpłynie na rynek SEO \u002F SEM w Polsce?",[16,60260,60261],{},[16273,60262,60263],{"style":16275},"Obecna sytuacja w Polsce związana z zagrożeniem wirusa COVID-19 mocno wpływa na działanie wielu firm. W wiadomościach słyszymy, że wiele z nich zawiesza swoją działalność, a w ostateczności zamyka się na stałe. ",[16,60265,60266],{},[16273,60267,60268],{"style":16275},"Codziennie rozmawiam z innymi specjalistami z branży nt. działań SEO dla klientów małych i średnich firm. Od początku pandemii to właśnie te firmy zgłaszają potrzebę zawieszenia działań do odwołania lub całkowitą rezygnację z prowadzenia projektów – firma musi ciąć koszty i w pierwszej kolejności zazwyczaj rezygnuje z działań marketingowych.",[16,60270,60271],{},[16273,60272,60273],{"style":16275},"Klientów, z którymi współpracujemy w ECHO Marketing, edukujemy od samego początku, że działania SEO to działania długoterminowe, które zwracają się po jakimś czasie. Wszystkich bez wyjątku traktujemy jak partnerów biznesowych, dlatego dbamy nie tylko o relacje, ale zawsze staramy się dobrać najlepsze rozwiązanie do panujących realiów.",[16,60275,60276],{},[16273,60277,60278],{"style":16275},"Kilka najbliższych miesięcy będzie bardzo ciężkich dla przedsiębiorców oraz firm, których głównym obszarem działalności jest marketing (Ads, SEO). Całkowity brak funduszy na reklamę negatywnie wpłynie na agencje, które prowadziły tylko działania oparte o ten kanał pozyskiwania klientów.",[16,60280,60281],{},[16464,60282,60283],{},"Brak funduszy na marketing  = brak dochodu agencji reklamowych",[12,60285,60287],{"id":60286},"jak-na-zwolnienie-gospodarki-zareagują-klienci",[16464,60288,60289],{},"Jak na zwolnienie gospodarki zareagują klienci?",[16,60291,60292],{},[16273,60293,60294],{"style":16275},"Aktualnie budżety na działania marketingowe będą zdecydowanie mniejsze lub całkowicie zostaną przeniesione na inne działania wewnątrz firmy. To ograniczenie negatywnie wpłynie na pozyskiwanie nowych klientów. ",[16,60296,60297],{},[16273,60298,60299],{"style":16275},"Tylko dobrze prowadzone działania SEO przynoszą długofalowy efekt w postaci wysokich pozycji oraz konwersji na stronie. Coraz więcej firm reklamujących się w Google Ads przenosi swoje budżety (zdecydowanie mniejsze) do działań w Social Media, gdzie widzą zdecydowanie większy potencjał.",[16,60301,60302],{},[16273,60303,60304],{"style":16275},"Branże takie jak turystyka, eventy, edukacja (szkoły językowe, artystyczne, itp.) czy inne branże wymagające bezpośredniego kontaktu mogą odczuć zdecydowany spadek zainteresowania usługami. ",[16,60306,60307,60310,60317],{},[16273,60308,60309],{"style":16275},"W tej publikacji zawarliśmy informacje, ",[182,60311,60314],{"href":60312,"target":57879,"rel":60313},"https:\u002F\u002Fechomarketing.pl\u002Fdlaczego-warto-kontynuowac-dzialania-seo-w-czasach-pandemii-koronawirusa-covid-19\u002F",[349,57881],[16273,60315,60316],{"style":16275},"dlaczego warto kontynuować działania SEO w czasach pandemii",[16273,60318,284],{"style":16275},[16,60320,60321],{},[16273,60322,60323],{"style":16275},"Branże związane ze zdrowiem, suplementami, środkami czystości mają za to ręce pełne roboty. ",[16,60325,60326],{},[16273,60327,60328],{"style":16275},"Biorąc pod uwagę realia panujące w Polsce i na świecie prowadzenie sklepu internetowego oraz strony WWW daje realny wpływ na generowanie pieniędzy w firmie. Dobrze przygotowana strategia pozyskiwania leadów (nawet w czasach zarazy) pomoże przy odzyskaniu płynności finansowej po okresie kwarantanny (lockdown).",[16,60330,60331],{},[16464,60332,60333],{},"Wiele firm specjalizujących się w działaniach marketingowych po kilkumiesięcznej stagnacji na rynku na pewno zniknie.",[16,60335,60336],{},[16273,60337,60338],{"style":16275},"W ECHO Marketing nie pozostajemy głusi na zmieniające się okoliczności i prowadzimy działania na równie wysokim i opłacalnym dla klienta poziomie, ale bazując na mniejszych budżetach.",[16,60340,60341,60344],{"style":57875},[16273,60342,60343],{"style":16275},"Cezary Ciechanowski, SEO Manager @ ",[182,60345,60348],{"href":60346,"target":57879,"rel":60347},"https:\u002F\u002Fechomarketing.pl\u002F",[349,57881],[16273,60349,60350],{"style":16275},"ECHO Marketing",[10083,60352,60353],{},[10086,60354,60355],{},[10089,60356,60357],{},[10092,60358,60359,60362,60367,60378,60383,60391,60396],{},[16464,60360,60361],{},"SEO i zakupy online w dobie koronawirusa",[16,60363,60364],{},[16273,60365,60366],{"style":16275},"W związku z tym, że usługi kurierskie są powiązane z e-commercem można dostrzec zauważalny wzrost ruchu zarówno w przypadku fraz brandowych jak i sprzedażowych.  Przekłada się to na znaczący wzrost sprzedaży, zwłaszcza usług skierowanych do klientów indywidualnych. Porównując miesiąc do miesiąca odnotowaliśmy tutaj ponad 100% wzrostu. W przypadku usług skierowanych do biznesu, również możemy dostrzec zauważalny wzrost zapytań ofertowych.",[16,60368,60369,60372,60375],{},[16273,60370,60371],{"style":16275},"Zaistniała sytuacja dla wielu branż jest to być albo i nie być. Przekłada się to też na same działania SEO, wraz z ograniczeniem czy nawet wygaszeniem budżetów. Jednak według mnie stwarza to też ",[16464,60373,60374],{},"potencjał do spojrzenia na nowo na swój biznes",[16273,60376,60377],{"style":16275}," i ulokowania go o ile to możliwe w obecnych realiach.  ",[16,60379,60380],{},[16273,60381,60382],{"style":16275},"W dalszej perspektywie czasu będzie można spodziewać się wzrostu budżetów w branżach umożliwiających sprzedaż online. Dotyczy to nie tylko samego SEO ale i kampanii płatnych czy w mediach społecznościowych.",[16,60384,60385,60388],{},[16273,60386,60387],{"style":16275},"Pozostaje jeszcze pytanie jak sam kryzys, który się zbliża odciśnie piętno na zakupach online. ",[16464,60389,60390],{},"Jest pewna szansa, że przejście do sprzedaży online, zrównoważy mniej zasobne portfele klientów.",[16,60392,60393],{},[16273,60394,60395],{"style":16275},"Kto będzie zyskiwać, każdy kto będzie wstanie dostarczyć swój towar lub usługę online i co za tym idzie wszystkie frazy powiązane z tym obszarem. Można to już dostrzec doskonale w Google Trends. Biorąc pod uwagę różne estymacje co do trwania epidemii, zwłaszcza te skrajne sięgające 18 czy 20 miesięcy nawet. Myślę, że zachowania zakupowe naszych klientów utrwalą się i nawet po zakończeniu epidemii nastąpi tylko niewielka korekta (o ile w ogóle) potencjału fraz powiązanych z zakupami online a co za tym idzie samej branży.",[16,60397,60398,60401],{"style":57875},[16273,60399,60400],{"style":16275},"Paweł Halicki, Specjalista ds. SEO @ ",[182,60402,60405],{"href":60403,"target":57879,"rel":60404},"https:\u002F\u002Finpost.pl\u002F",[25404,57881],[16273,60406,60407],{"style":16275},"InPost",[10083,60409,60410],{},[10086,60411,60412],{},[10089,60413,60414],{},[10092,60415,60416,60419,60427,60437,60442,60447,60455,60460,60465],{},[16464,60417,60418],{},"Wróżbita Marcin ",[16,60420,60421,60424],{},[16273,60422,60423],{"style":16275},"Ponoć wróżenie jest moją mocną stroną. Problem w tym, że nawet Nostradamus miał łatwiej – po prostu powtarzał historię w przepowiedniach. ",[16464,60425,60426],{},"Obecna sytuacja jest bezprecedensowa.",[16,60428,60429,60431,60434],{},[16273,60430,31149],{"style":16275},[16464,60432,60433],{},"SEO to od zawsze rollercoaster",[16273,60435,60436],{"style":16275},", gdzie zasady gry zmieniają się z dnia na dzień. Jednak kryzys o takim kalibrze to totalna zmiana i nie wiadomo gdzie sztorm wyrzuci nasz statek.",[16,60438,60439],{},[16273,60440,60441],{"style":16275},"Zakładając wariant optymistyczny – sporo budżetów reklamowych powinno zostać skierowane do Internetu z prostego powodu. Właśnie tam teraz będą spędzać czas klienci. Nasza praca zmieni się głównie dlatego, że klienci będą oczekiwali efektów znacznie szybciej, a to szansa dla zwinnych agencji, które będą miały instrumenty, żeby zapewnić wzrost wyników każdego miesiąca.",[16,60443,60444],{},[16273,60445,60446],{"style":16275},"To na pewno zweryfikuje wiele firm na rynku. Pozostaną na nim tylko te, które rzeczywiście dawały i dają swoim klientom sporo wartości, a nie były pustym kosztem marketingowym. ",[16,60448,60449,60452],{},[16464,60450,60451],{},"Sporo branż ucierpi na tyle, że nie będą inwestować w SEO",[16273,60453,60454],{"style":16275},", przewiduję jednak, że w totalu na koniec 2020 budżety wzrosną o kilka procent. ",[16,60456,60457],{},[16273,60458,60459],{"style":16275},"Niestety w Q2 tymczasowo budżety zostaną mocno ograniczone lub zamrożone, co spowoduje sporo zwolnień w agencjach. Długofalowo agencje SEO zaczną się jeszcze bardziej specjalizować. Tego efektem będzie wzrost jakości świadczonych usług. ",[16,60461,60462],{},[16464,60463,60464],{},"Życzę wszystkim wytrwałości, zdrowego rozsądku i 200% działania.",[16,60466,60467,60470,60476],{"style":57875},[16273,60468,60469],{"style":16275},"Marcin Stypuła, Właściciel @ ",[182,60471,60473],{"href":29020,"target":57879,"rel":60472},[349,57881],[16273,60474,60475],{"style":16275},"Semcore",[16273,60477,227],{"style":16275},[10083,60479,60480],{},[10086,60481,60482],{},[10089,60483,60484],{},[10092,60485,60486,60489,60494,60499,60507],{},[16464,60487,60488],{},"SEO w koronie",[16,60490,60491],{},[16273,60492,60493],{"style":16275},"Obecna sytuacja zmusza ludzi do zmiany dotychczasowego zachowania, w tym przede wszystkim do zmian nawyków zakupowych. Jesteśmy tym samym świadkami przejścia klientów z offline do online na niespotykaną do tej pory skalę. W związku z tym, istnieje duże prawdopodobieństwo, że część nowych klientów e-commerce zostanie już tylko w tym kanale – musimy więc ułatwić im odnalezienie naszej marki\u002Foferty online.",[16,60495,60496],{},[16273,60497,60498],{"style":16275},"Zauważyłem, że niektóre firmy, w tym bez wątpienia trudnym dla nich okresie, szukając oszczędności, całkowicie rezygnują z działań SEO. Moim zdaniem natomiast, popełniają one ogromny błąd, gdyż wykonując taki ruch, osłabiają swoją pozycję i dają przewagę konkurencji. W momencie, gdy nasze życie w końcu wróci do normy, a rynek zacznie się powoli stabilizować i firmy postanowią wznowić działania SEO, ciężko będzie im nadrobić stracony czas i pozycję – rywale będą już daleko z przodu. Dlatego uważam, że przed dokonaniem takiej decyzji, zawsze powinniśmy skonsultować się z naszymi specjalistami lub agencjami SEO, w celu weryfikacji aktualnie przyjętej strategii.",[16,60500,60501,60504],{},[16464,60502,60503],{},"Ciągle słyszy się, że postawieni w tej nowej sytuacji, przede wszystkim nie powinniśmy panikować – ta zasada sprawdzi się również przy działaniach SEO.",[16273,60505,60506],{"style":16275}," Dodatkowo, jeśli akurat mamy więcej czasu, warto wykorzystać go na rzeczy, na które do tej pory nam go brakowało na przykład poprawić performance stron\u002Fserwera, rozbudować content, zoptymalizować lejek sprzedażowy, uruchomić testy A\u002FB, wdrożenie map ciepła czy też dokładniej przyjrzeć się analityce. Ponadto firmy, które nie pracowały do tej pory nad dywersyfikacją źródeł ruchu, powinny zacząć robić to jak najszybciej – na pewno zaprocentuje to w przyszłości. ",[16,60508,60509,60512],{"style":57875},[16273,60510,60511],{"style":16275},"Marco Tysiak, Head of E-commerce @ ",[182,60513,60516],{"href":60514,"target":57879,"rel":60515},"https:\u002F\u002Fwww.twojesoczewki.com\u002F",[349,57881],[16273,60517,60518],{"style":16275},"Twoje Soczewki",[10083,60520,60521],{},[10086,60522,60523],{},[10089,60524,60525],{},[10092,60526,60527,60530,60535,60546],{},[16464,60528,60529],{},"Marketing w czasie pandemii",[16,60531,60532],{},[16273,60533,60534],{"style":16275},"Aktualnie duża część osób, które na co dzień korzystają ze stacjonarnych sklepów przeniosła się do Internetu. W wielu branżach widać wzmożone zainteresowanie produktami, a co za tym idzie każdy kto nie skorzysta z tej okazji traci na tym z każdą godziną.",[16,60536,60537,60540,60543],{},[16273,60538,60539],{"style":16275},"Choć trwająca kwarantanna społeczeństwa z pewnością jest zła dla gospodarki, większa część aktywności przenosi się do sieci, co sprawia, że jest to czas w którym można przegrać, ale też wiele wygrać – szczególnie w e-commerce. Dlatego zamiast załamywać ręce, można ",[16464,60541,60542],{},"zaadaptować się do warunków i przyciągnąć klientów do swoich sklepów online.",[16273,60544,60545],{"style":16275}," Najłatwiej zainwestować w odpowiednie reklamy internetowe. Odpowiednie, czyli skuteczne i skierowane do właściwej grupy odbiorców.",[16,60547,60548,60551,60558],{"style":57875},[16273,60549,60550],{"style":16275},"Wojciech Władziński, Head of SEO @ ",[182,60552,60555],{"href":60553,"target":57879,"rel":60554},"http:\u002F\u002Fwww.seogroup.pl",[349,57881],[16273,60556,60557],{"style":16275},"SEOgroup",[16273,60559,60560],{"style":16275}," – Sensei (先生) marketingu internetowego",[10083,60562,60563],{},[10086,60564,60565],{},[10089,60566,60567],{},[10092,60568,60569,60572,60587,60592,60597,60605,60616],{},[16464,60570,60571],{},"Czas przetasowań",[16,60573,60574,60577,60580,60585],{},[16273,60575,60576],{"style":16275},"Mija trzeci tydzień pracy zdalnej dla większości z nas. Zdążyliśmy się już przyzwyczaić do nowego trybu pracy, wszyscy wiedzą czym jest Zoom i chyba dopiero teraz ",[16464,60578,60579],{},"zdaliśmy sobie sprawę z zalet (i wad!) ",[16464,60581,60582],{},[58049,60583,60584],{},"home office",[16273,60586,284],{"style":16275},[16,60588,60589],{},[16273,60590,60591],{"style":16275},"Z punktu widzenia klientów i strategii SEO widzimy huśtawkę nastrojów. Z jednej strony obserwujemy branże, które ewidentnie wygrywają w obecnych realiach i śmiało inwestują w szeroko rozumiany e-marketing (w tym SEO). ",[16,60593,60594],{},[16273,60595,60596],{"style":16275},"Pojawia się wiele nowych inicjatyw i budżetów. Ciekawiej wygląda to jednak u tych, którzy szczególnie odczuwają zmniejszone (często radykalnie) przychody, jak na przykład w branży turystycznej. Naturalnym odruchem w tych niepewnych czasach jest szukanie oszczędności, a więc zmniejszanie czy wręcz zamrożenie wydatków marketingowych. ",[16,60598,60599,60602],{},[16464,60600,60601],{},"Nie brakuje jednak odważnych",[16273,60603,60604],{"style":16275},", którzy upatrują w tej sytuacji niepowtarzalnej okazji do zaatakowania wyższych pozycji w rankingach, agresywnie zwiększających zakres działań i związany z tym budżet.",[16,60606,60607,60610,60613],{},[16273,60608,60609],{"style":16275},"W perspektywie kilku miesięcy ",[16464,60611,60612],{},"czeka nas wiele ciekawych zmian na czołowych pozycjach wyników wyszukiwania",[16273,60614,60615],{"style":16275},". Będziemy obserwować jak przewagę zdobędą  nie najsilniejsi, ale ci, którzy czas zmian poświęcą na strategiczne planowanie działań marketingowych w dłuższym horyzoncie czasowym.",[16,60617,60618,60621],{"style":57875},[16273,60619,60620],{"style":16275},"Krzysztof Beniowski, Head of SEO @ ",[182,60622,60625],{"href":60623,"target":57879,"rel":60624},"https:\u002F\u002Fagencjawhites.pl",[349,57881],[16273,60626,60627],{"style":16275},"Agencja Whites",[10083,60629,60630],{},[10086,60631,60632],{},[10089,60633,60634],{},[10092,60635,60636,60639,60644,60649,60657,60662,60673,60678,60683],{},[224,60637,60638],{},"Ciemno wszędzie, głucho wszędzie, co to będzie, co to będzie?",[16,60640,60641],{},[16273,60642,60643],{"style":16275},"Nasi dziadkowie ratowali świat z karabinami w rękach. My mamy zgoła inne zadanie — siedzieć na tyłkach w swoich ciepłych domach.",[16,60645,60646],{},[16273,60647,60648],{"style":16275},"Mimo szerokiej mobilizacji, nie ma co się oszukiwać — świat, w którym przyjdzie nam funkcjonować za jakiś czas nie będzie tym, który znaliśmy do tej pory. Branża SEO z całą pewnością nie prześlizgnie tutaj się bez szwanku. Nie ma co się oszukiwać — kryzys gospodarczy odczuje praktycznie każdy z nas.",[16,60650,60651,60654],{},[16273,60652,60653],{"style":16275},"Chciałoby się rzec “Za niedługo będziemy się z tego śmiać”. Czarny humor dopowiada “może nie wszyscy”. Niestety, jak byśmy nie próbowali potraktować tego, co się dzieje żartem, to ",[16464,60655,60656],{},"trzeba liczyć się z tym, że światową gospodarkę czeka potężna recesja, którą będzie widać na każdym kroku.",[16,60658,60659],{},[16273,60660,60661],{"style":16275},"Zazwyczaj w branży rozwodzimy się nad tym “jak będzie wyglądać SEO po zmianach algorytmu w Google”. Tym razem jednak to nie Google narzuca nowe zasady gry… Stąd też nie ma tu miejsca na debaty “czy Content marketing, czy PBNy” 😉 Tzw. “Internety” nie są enklawą spokoju i bezpieczeństwa. Tutaj także koronawirus odciśnie swoje piętno… ",[16,60663,60664,60667,60670],{},[16273,60665,60666],{"style":16275},"Myślę, że agencje SEO muszą się liczyć z tym, że w najbliższym czasie wielu klientów w ramach ratowania budżetu firmy zrezygnuje z działań SEO, bądź też mocno je ograniczy. Wiele agencji stanie zapewne przed wyzwaniem redukcji stanowisk pracy, bądź też propozycji obniżenia pensji wszystkim swoim pracownikom. Nie będzie to łatwe zarówno dla właścicieli firm, jak i pracowników — niestety wydaje się to nieuniknione. ",[16464,60668,60669],{},"Przetrwają ci kreatywni i elastyczni ",[16273,60671,60672],{"style":16275},"— sporo firm na pewno zniknie z rynku.",[16,60674,60675],{},[16273,60676,60677],{"style":16275},"To oczywiście ogromna szansa dla nowych graczy, którzy będą potrafili odnaleźć się w nowych realiach rynkowych. Trzymam za nich kciuki.",[16,60679,60680],{},[16273,60681,60682],{"style":16275},"Trudno tu prorokować “co to będzie”, bo wszyscy zdają sobie sprawę z tego, że na pewno nie będzie ani lepiej, ani łatwiej. Z całą pewnością musimy się nastawić na ciężką pracą u podstaw 🙂 A przede wszystkim #zostanwdomu.",[16,60684,60685,60688],{"style":57875},[16273,60686,60687],{"style":16275},"Przemysław Strzałka, CTO @ ",[182,60689,60692],{"href":60690,"target":57879,"rel":60691},"https:\u002F\u002Fwww.agdmaster.com\u002F",[349,57881],[16273,60693,60694],{"style":16275},"AGDMaster.com",[10083,60696,60697],{},[10086,60698,60699],{},[10089,60700,60701],{},[10092,60702,60703,60706,60714,60719,60730,60735,60740,60745,60750,60761,60771,60776,60781,60786,60791],{},[16464,60704,60705],{},"Nie zwalniamy tempa!",[16,60707,60708,60711],{},[16464,60709,60710],{},"SEO przez lata nauczyło nas cierpliwości.",[16273,60712,60713],{"style":16275}," Niejednokrotnie minęło kilka miesięcy, zanim niektóre projekty zaczęły zarabiać.",[16,60715,60716],{},[16273,60717,60718],{"style":16275},"Nie jesteśmy firmą która rozrasta się ponad stan, nie zatrudniamy osób, które są nam potrzebne tylko na daną chwilę. Wolę wykonać dane zadanie dłużej niż zatrudnić kogoś specjalnie a później go zwalniać lub szukać na siłę nowych obowiązków. Dlatego też na chwilę obecną nie mamy nad sobą wizji masowego zwalniania czy obcinania wynagrodzeń.",[16,60720,60721,60724,60727],{},[16273,60722,60723],{"style":16275},"Zajmując się marketingiem firm mamy wgląd we wszystko –  łącznie z finansami, aby robić to dobrze musimy być trochę w ich skórze.",[16464,60725,60726],{}," Na ile to możliwe podsuwamy partnerom rozwiązania, które z doświadczenia wiemy że pomogą.",[16273,60728,60729],{"style":16275}," Wzorem banków, które zawiesiły nam na 3 miesiące raty np. za leasing, sami zadzwoniliśmy do klientów z propozycją znalezienia optymalnego rozwiązania. ",[16,60731,60732],{},[16273,60733,60734],{"style":16275},"Nie chcieliśmy ciszy, bo taka między partnerami w biznesie zwykle kończy się wypowiedzeniem. W branżach które, na pewno będą miały przerwy w generowaniu sprzedaży robimy wszystko czego wcześniej nie robiliśmy z racji ryzyka zmniejszenia sprzedaży np migracje na nowy CMS czy przejście na SSL.",[16,60736,60737],{},[16273,60738,60739],{"style":16275},"Dla pracowników zdalnych wprowadziliśmy całkiem nowe systemy zarządzania ich efektywnością pracy. Zauważam że „home office” w końcu jest faktyczną szanowaną pracą, a nie pojedynczym wydarzeniem chętnie zagospodarowywanym przez pozostałych domowników do całkiem innych zadań.",[16,60741,60742],{},[16273,60743,60744],{"style":16275},"Już teraz badamy nowe rynki i kraje, które koronawirus jeszcze nie dotknął lub wręcz przeciwnie są biznesy, które w przyszłości będą kwitnąć, ponieważ pojawiły się całkiem nowe możliwości.",[16,60746,60747],{},[16464,60748,60749],{},"Co się zmieni w pozycjonowaniu?",[16,60751,60752,60755,60758],{},[16273,60753,60754],{"style":16275},"Niestety Google jakiś czas temu usunęło z motto napis „",[16464,60756,60757],{},"Don’t be evil",[16273,60759,60760],{"style":16275},"” i stało się bezduszną maszynką do zarabiania pieniędzy. Na wszelki wypadek spodziewajmy się najgorszego, ponieważ ten rok na pewno będzie trudny (sam portal booking.com zostawiał w Adsense ok. 1 mld $ rocznie, teraz kwota ta będzie znacznie niższa). Aktualnie jestem zdania, że jeżeli dochód z reklam będzie niski Google wprowadzi kolejny „innowacyjny” update, z którego ciężko będzie się otrząsnąć, co w konsekwencji spowoduje większe zyski z reklam Adwords.",[16,60762,60763,60766,60769],{},[16273,60764,60765],{"style":16275},"Nie oszukujemy klientów i nie łudźmy ich, że teraz jest najlepszy czas na inwestycje. Rozmawiajmy z naszymi partnerami na takim samym poziomie jak w chwili podpisywania umowy. Słuchajmy ich pomysłów i propozycji rozwiązań. Każdy opowiada o swoich problemach i ",[16464,60767,60768],{},"dostrzegamy jak bardzo połączonym naczyniem jest biznes w XXI wieku",[16273,60770,284],{"style":16275},[16,60772,60773],{},[16273,60774,60775],{"style":16275},"Staramy się na co dzień być optymistami. Media codziennie serwują nam taka ilość negatywnych  informacji, że nie chcemy być kolejnymi. To nie będzie pierwszy ani ostatni kryzys w naszym życiu, więc musimy go po prostu przetrwać.",[16,60777,60778],{},[16273,60779,60780],{"style":16275},"Pamiętajmy też o innych. Wiele firm w momencie kryzysu pierwsze co przestaje płacić swoim podwykonawcom, a to duży błąd bo właśnie tak nakręcamy spiralę kryzysu.  Dla nas priorytetem jest, aby opłacić w 100% podwykonawców. Przez lata żyliśmy z ich pracy. Nie możemy teraz zostawić ich i ich rodzin.",[16,60782,60783],{},[16273,60784,60785],{"style":16275},"Jako firma przez lata mieliśmy bardzo ekonomiczne podejście, co daje nam dużą poduszkę finansowa na realizacje rzeczy, o których wcześniej wspomniałem. ",[16,60787,60788],{},[16273,60789,60790],{"style":16275},"Mam nadzieje, że taka polityka sprawdzi się i kiedyś będę mógł wspomnieć ten czas próby z uśmiechem na twarzy (na pewno podjętych dziś decyzji nie będę się wstydził, a to ważniejsze niż finanse).",[16,60792,60793,60796],{"style":57875},[16273,60794,60795],{"style":16275},"Jakub Wiącek, CEO & Founder ",[182,60797,60800],{"href":60798,"target":57879,"rel":60799},"https:\u002F\u002Fmauermedia.pl\u002F",[349,57881],[16273,60801,60802],{"style":16275},"Mauer Media",[10083,60804,60805],{},[10086,60806,60807],{},[10089,60808,60809],{},[10092,60810,60811,60814,60825,60830,60841,60846],{},[16464,60812,60813],{},"Pandemia COVID-19 najważniejszym czynnikiem SEO 2020 roku",[16,60815,60816,60819,60822],{},[16273,60817,60818],{"style":16275},"Obecna pandemia wymusza na wielu przedsiębiorstwach konieczność szukania oszczędności. Niestety marketing jest jednym z pierwszych kosztów, z których rezygnują firmy w dobie kryzysu. Dlatego ",[16464,60820,60821],{},"w perspektywie najbliższych miesięcy branża SEO znacznie się wyszczupli",[16273,60823,60824],{"style":16275},". Wielu klientów okroi budżety lub całkowicie zrezygnuje z pozycjonowania, ponieważ będą do tego zmuszeni obecną sytuacją. Pandemia koronawirusa już spowodowała większe spustoszenie na rynku SEO niż nie jedna zmiana w algorytmach Google, a z jej następstwami będziemy musieli zmagać się jeszcze przez wiele miesięcy.",[16,60826,60827],{},[16273,60828,60829],{"style":16275},"SEO na tle ograniczeń budżetowych płatnych reklam w Google i social mediach wypada znacznie lepiej, ponieważ wiele przedsiębiorców jest świadomych faktu, że pozycjonowanie to proces ciągły i rezygnacja z tej usługi może spowodować spadek wypracowanych pozycji, co negatywnie odbije się na ich biznesie po zażegnaniu kryzysu.",[16,60831,60832,60835,60838],{},[16273,60833,60834],{"style":16275},"Nie bez powodu nazwałem Pandemię COVID-19 najważniejszym czynnikiem SEO 2020 roku. Spowodowała ona ogromne zmiany wolumenu wyszukiwania znacznej części fraz, co z kolei w przypadku dużej części serwisów wymusza ",[16464,60836,60837],{},"konieczność przemodelowania strategii SEO",[16273,60839,60840],{"style":16275},". Na sytuacje w wyszukiwarce ma także wpływ wstrzymywanie działań związanych z pozycjonowaniem, w dłuższej perspektywie zmniejszy to konkurencję w poszczególnych branżach, przez co firmy stale realizujące strategię SEO będą mogły zająć miejsce swoich konkurentów.",[16,60842,60843],{},[16273,60844,60845],{"style":16275},"Dobrą wiadomością dla branży SEO jest wzrost świadomości wśród firm, które zamiast bezradnie czekać na koniec kryzysu, stara się przenosić część swoich usług do internetu. Dlatego sądzę, że w perspektywie nadchodzących miesięcy w miejsce klientów rezygnujących z SEO pojawią się nowi, którzy dostosowując się do panującej sytuacji, będą chcieli promować swoje usługi online.",[16,60847,60848,60851],{"style":57875},[16273,60849,60850],{"style":16275},"Aleksander Foit, SEO Manager @",[182,60852,60854],{"href":35397,"target":57879,"rel":60853},[349,57881],[16273,60855,60856],{"style":16275}," 4 PEOPLE",[10083,60858,60859],{},[10086,60860,60861],{},[10089,60862,60863],{},[10092,60864,60865,60868,60873,60878,60883,60888,60896,60901,60906,60911,60919],{},[16464,60866,60867],{},"SEO z punktu widzenia afiliacji",[16,60869,60870],{},[16273,60871,60872],{"style":16275},"Działamy na rynku SEO afiliacji w ponad dwudziestu krajach, w głównej mierze w Europie. Nasi kontrahenci odczuli obecność wirusa przede wszystkim logistycznie.",[16,60874,60875],{},[16273,60876,60877],{"style":16275},"COVID-19 i związana z nim kwarantanna ograniczyła możliwość dystrybucji produktów w wielu krajach, w innych spowolniła proces realizacji zamówień.",[16,60879,60880],{},[16273,60881,60882],{"style":16275},"W pozycjonowanych przez nas niszach obserwujemy sezonowy wzrost ilości konwersji, jednak w porównaniu do poprzednich lat jest on znacznie niższy.",[16,60884,60885],{},[16273,60886,60887],{"style":16275},"Nie ma to (i nie będzie według mnie) miało bezpośredniego wpływu na SEO ale może mocno ograniczyć przyszłe budżety po stronie e-commerce, sieci afiliacyjnych i wydawców.",[16,60889,60890,60893],{},[16273,60891,60892],{"style":16275},"Perspektywa kilku miesięcy może okazać się szokująca ze względu na upadające biznesy: mniej konkurencji w SERPACH, tańsze linki czy narzędzia. Możemy przypuszczać, że rynek ",[16273,60894,60895],{"style":16275},"zasypie duża ilość wygasłych, wartościowych domen.",[16,60897,60898],{},[16273,60899,60900],{"style":16275},"To samo dotyczy rynku pracownika SEO. Wszyscy, którzy przetrwają, mogą mieć duży wybór dostępnych specjalistów.",[16,60902,60903],{},[16273,60904,60905],{"style":16275},"Również w przypadku naszej firmy obserwujemy paradoksy związane z kwarantanną. Organizacja pracy zdalnej w domach to oszczędność czasu poświęcanego na dojazdy do biur, odwożenia dzieci do szkół i przedszkoli. Powstała potrzeba poznawania nowych narzędzi (np. zoom).",[16,60907,60908],{},[16273,60909,60910],{"style":16275},"Obserwujemy wzrost ilości realizowanych zadań a wprowadzone procesy mogą już na zawsze zostać wykorzystywane do organizacji pracy.",[16,60912,60913,60916],{},[16273,60914,60915],{"style":16275},"Chciałbym jednak aby wszystkie te przewidywania się nie sprawdziły. Chciałbym abyśmy nie obudzili się któregoś dnia w jeszcze większym chaosie, gdzie już żaden budżet nie będzie ",[16273,60917,60918],{"style":16275},"miał większego znaczenia. Czego sobie i Wam wszystkim życzę!",[16,60920,60921,60924],{"style":57875},[16273,60922,60923],{"style":16275},"Maciej Chmurkowski, CEO i specjalista SEO @ ",[16273,60925,60926],{"style":16275},"Adinspire",[10083,60928,60929],{},[10086,60930,60931],{},[10089,60932,60933],{},[10092,60934,60935,60938,60943,60948,60953,60958,60963,60968,60973,60978],{},[16464,60936,60937],{},"Zapotrzebowanie na SEO będzie rosło",[16,60939,60940],{},[16273,60941,60942],{"style":16275},"Wpływ koronowariusa SARS-CoV-2 na różne dziedziny życia i biznesu jest nieprzewidywalny, ponieważ jest to sytuacja bez precedensu. Na pewno gospodarczo, mimo miliardów pompowanych do gospodarki ze wszystkich stron, czeka nas recesja. Truizmem jest, że w czasach kryzysu pierwszy obrywa marketing, ale dla wielu firm, zwłaszcza e-commerce, rezygnacja z działań SEO, CM czy PPC, to nie tyle strzał w kolano, co strzał w głowę.",[16,60944,60945],{},[16464,60946,60947],{},"Kiedy jedni tracą… inni zyskują",[16,60949,60950],{},[16273,60951,60952],{"style":16275},"Są branże, które podczas pandemii radzą sobie doskonale, jak FMCG czy apteki. Myślę, że w tym segmencie rynku pojawi się wkrótce znacznie więcej pieniędzy na inwestycje, dzięki czemu wzrośnie konkurencyjność, także w SEO.",[16,60954,60955],{},[16273,60956,60957],{"style":16275},"Inne branże odnotowują znaczny spadek zainteresowania. Turystyka z wiadomych względów, ale także dobra luksusowe i wszelkie dobra\u002Fusługi wymagające większych inwestycji. Niektórzy, żeby utrzymać biznes, redukują lub stopują działania SEO. Potrzeby konsumentów jednak nie uległy zmianie, tylko czasowemu zawieszeniu. Więc kiedy czas niepewności minie i klienci znów chętniej zaczną wydawać, wygrają Ci, którzy kontynuowali pracę nad pozycjonowaniem witryny. Nie każdego jednak stać na takie ryzyko, dlatego w SERPach mogą nastąpić spore przetasowania.",[16,60959,60960],{},[16273,60961,60962],{"style":16275},"Przy okazji obserwujemy, że firmy, które zwlekały z uruchomieniem lub nie planowały wdrażać e-commerce, teraz prawie z dnia na dzień, podejmują decyzje o stworzeniu e-sklepu. Do wielu osób dochodzi, że w czasach globalnej kwarantanny, dywersyfikacja źródła przychodu, czy przeniesienie części działalności do online, to kwestia „być albo nie być”.",[16,60964,60965],{},[16464,60966,60967],{},"SEO choć pokiereszowane, wyjdzie obronną ręką",[16,60969,60970],{},[16273,60971,60972],{"style":16275},"Podsumowując, część firm na pewno bardzo ucierpi na pandemii, co sprawi, że będą dwa razy oglądać każdy grosz, zanim zainwestują go. W SEO może to spowodować wzrost zainteresowania modelem rozliczenia „za efekt”.",[16,60974,60975],{},[16273,60976,60977],{"style":16275},"Jestem jednak przekonany, że po zakończeniu pandemii i względnym uspokojeniu się rynków, segment sprzedaży online urośnie. Wiele biznesów zda sobie sprawę, że funkcjonowanie tylko offline to zbyt duże ryzyko w obecnym świecie, na które nie mogą sobie pozwolić. Dlatego zapotrzebowanie na marketing online, w tym SEO, wzrośnie.",[16,60979,60980,60983],{"style":57875},[16273,60981,60982],{"style":16275},"Grzegorz Kozubowski, Senior SEO Specialist @ ",[182,60984,60987],{"href":60985,"target":57879,"rel":60986},"http:\u002F\u002Fharbingers.io",[349,57881],[16273,60988,60989],{"style":16275},"Harbingers",[10083,60991,60992],{},[10086,60993,60994],{},[10089,60995,60996],{},[10092,60997,60998,61001,61006,61011,61019,61024,61029],{},[16464,60999,61000],{},"Samo SEO się nie zmieni, zmieni się wszystko dookoła",[16,61002,61003],{},[16273,61004,61005],{"style":16275},"Jeżeli chodzi o wpływ koronawirusa na to w jaki sposób działa SEO to nie obserwujemy tutaj większych zmian. Mechanizmy działania algorytmów pozostaną raczej bez większych zmian. Pewne zmiany widoczne są w obszarze działania wizytówek Google Moja Firma. Brakuje pracowników, którzy mogą na bieżąco weryfikować zmiany w wizytówkach oraz opinie.",[16,61007,61008],{},[16273,61009,61010],{"style":16275},"Na rynku widać pierwsze oznaki paniki, klienci chcą zawieszać działania lub ograniczać ich zakres. Odczuwalna jest bardzo duża niepewność względem tego co będzie jutro i jak długo potrwają problemy. Oczywiście istnieją też branże, które są bezpośrednio dotknięte kryzysem – jak na przykład turystyka zagraniczna. W tym przypadku cała branża została wyłączona praktycznie z dnia na dzień.",[16,61012,61013,61016],{},[16464,61014,61015],{},"Wyzwanie, przed jakim stoją teraz firmy to utrzymanie firmy na tyle długo by za te kilka miesięcy móc wznowić prowadzone działania.",[16273,61017,61018],{"style":16275}," Zakładając, że właściciele firm z takich branż są w stanie utrzymać biznes i posiadają dobre pozycje zdecydowanie nie warto zatrzymywać działań, ponieważ te kilka miesięcy stagnacji może oznaczać, że pozycje serwisu spadną o kilka, kilkanaście oczek. To z pewnością nie przyczyni się do poprawienia sytuacji firmy, może wręcz okazać się ostatnim gwoździem do trumny.",[16,61020,61021],{},[16273,61022,61023],{"style":16275},"Rynek SEO przejdzie pewne zmiany, niektóre agencje będą musiały zakończyć działalność, ponieważ nie wszyscy są przygotowani na dłuższe okresy stagnacji. Firmy, które obsługują klientów z branży e-commerce oraz FMCG z dostawą do domu mogą liczyć na zwiększone zainteresowanie pozyskiwaniem ruchu online.",[16,61025,61026],{},[16273,61027,61028],{"style":16275},"Jedno jest pewne, gdy opadnie już kurz branża będzie wyglądać zupełnie inaczej niż na początku 2020 roku. ",[16,61030,61031,61034],{"style":57875},[16273,61032,61033],{"style":16275},"Karol Kwiatkowski, Co-founder Head of SEO, ",[182,61035,61038],{"href":61036,"target":57879,"rel":61037},"http:\u002F\u002Fstrategiczni.pl",[25404,57881],[16273,61039,61040],{"style":16275},"Strategiczni.pl",[10083,61042,61043],{},[10086,61044,61045],{},[10089,61046,61047],{},[10092,61048,61049,61052,61063,61068,61076,61087],{},[16464,61050,61051],{},"Nowy sposób myślenia o SEO w czasach zarazy",[16,61053,61054,61057,61060],{},[16273,61055,61056],{"style":16275},"Niektórych branż problemy związane z pandemią koronawirusa mogą w ogóle nie dotknąć, inne będą musiały całkowicie zmienić sposób myślenia o sobie. Już teraz wiemy, że punkty usługowe, restauracje, kawiarnie czy puby, żeby przetrwać, ",[16464,61058,61059],{},"muszą mocniej wyjść z ofertą do klienta online",[16273,61061,61062],{"style":16275},". Oznacza to dostosowanie jej i działań marketingowych, w tym SEO, do nowej intencji wyszukiwania. Przykładowo: użytkownik nie mogąc wyjść z domu na obiad, nie szuka już po słowach kluczowych takich jak: „restauracja katowice” czy też „pizzeria w pobliżu” (powiązane z mapami Google), ale raczej “jedzenie na wynos katowice”, „pizzeria z dowozem”. Tutaj mogą też zyskać strony z przepisami kulinarnymi, bo siłą rzeczy więcej będziemy gotować w domu. ",[16,61064,61065],{},[16273,61066,61067],{"style":16275},"Drugim przykładem są siłownie, które zaczynają prowadzić programy treningów online, na które można wykupić karnet. Tutaj wyszukiwanie zmienia się z lokalnego: „siłownia Katowice”, „fitness Katowice centrum”, na ogólne typu: „crossfit online” czy „ćwiczenia w domu”. ",[16,61069,61070,61073],{},[16464,61071,61072],{},"Tematem, który szybko zyskuje na popularności są porady medyczne online.",[16273,61074,61075],{"style":16275}," To w dłuższej perspektywie może zmienić te usługi na bardziej dostępne. Zamiast musieć stać w kolejce ze skierowaniem, będziemy mogli zapisać się do każdego lekarza online, przesyłając skan dokumentu. Przyszłość w zasięgu ręki…",[16,61077,61078,61081,61084],{},[16273,61079,61080],{"style":16275},"Oprócz oczywistych narzędzi jak Google Analytics czy monitory słów kluczowych, ",[16464,61082,61083],{},"warto obserwować Google Trends",[16273,61085,61086],{"style":16275},", aby być na bieżąco z nowymi trendami w wyszukiwaniu haseł związanych z konkretną branżą. Pomoże nam to przygotować się na zawirowania, które mogą nas jeszcze czekać.",[16,61088,61089,61092],{"style":57875},[16273,61090,61091],{"style":16275},"Karola Stachowicz, SEO Specialist @ ",[182,61093,61095],{"href":35271,"target":57879,"rel":61094},[349,57881],[16273,61096,61097],{"style":16275},"Landingi",[10083,61099,61100],{},[10086,61101,61102],{},[10089,61103,61104],{},[10092,61105,61106,61109,61114,61119,61130,61135,61140,61145,61150,61155,61160,61165],{},[16464,61107,61108],{},"To nie pierwszy kryzys i nie ostatni",[16,61110,61111],{},[16273,61112,61113],{"style":16275},"Rynek SEO w Polsce, a także za granicą przeżywał niejeden kryzys przez ostatnie 10 lat, choć nie w takiej skali jak teraz. Cofając się do 2009, zobaczymy, że kryzys finansowy w US wpłynął także na sytuację w UK. Wiele agencji straciło wartościowe kontrakty, a wielu freelancerów straciło pozycję subkontraktorów. ",[16,61115,61116],{},[16273,61117,61118],{"style":16275},"Również trzeba przypomnieć wszelakie update’y Google. Niektóre jak Panda czy Pingwin zostały wprowadzone bez powiadomienia i ta aktualizacja zmieniła ciąg wydarzeń wielu agencjom. Zmieniły się strategie, narzędzia, kontrakty i pieniądze, a także całe kampanie marketingowe SEO. Wielu ludzi straciło pracę. ",[16,61120,61121,61124,61127],{},[16273,61122,61123],{"style":16275},"Koronawirus nadchodził długimi tygodniami i tak naprawdę dopiero teraz dopada nas i nasz rynek. Mieliśmy czas się przygotować i wciąż jest mnóstwo czasu na zmiany i wszelkie przemyślenia. ",[16464,61125,61126],{},"Ten rok z pewnością będzie trudny",[16273,61128,61129],{"style":16275},". Zmiany dotyczące procesów wewnętrznych i strategie pozyskiwania klientów, a także taktyki które wspomagają utrzymanie klienta zdefiniują, które biznesy przetrwają. ",[16,61131,61132],{},[16273,61133,61134],{"style":16275},"Praca zdalna, która nigdy nie była popularyzowana w Polsce, teraz w końcu znajdzie swoje zapotrzebowanie (oby!). Badania SENUTO wykazały nie pierwszy raz, że tzw „remote working” nie jest jakoś specjalnie wdrażany w Polsce. Teraz będzie boom! ",[16,61136,61137],{},[16273,61138,61139],{"style":16275},"Te brandy, które przetrwają, będą wygrywały przetargi tak długo, jak rynek się nie podniesie. Możliwe (czego bardzo pragnę) zmieni się metodologia fakturowania w Polsce. Klienci może zaczną płacić faktury na czas, albo i jeszcze lepiej przed rozpoczęciem projektu, jak to się wygląda zagranicą. ",[16,61141,61142],{},[16273,61143,61144],{"style":16275},"Koszty Google Ads mogą iść w dół, jako że wielu graczy odejdzie z rynku, ale z drugiej strony mogą także podrożeć, gdyż korporacja Google która jest monopolem internetowym na zachodnim rynku również musi w jakiś sposób wyrównać straty.  ",[16,61146,61147],{},[16273,61148,61149],{"style":16275},"Wszelkiego rodzaju kursu marketingowe na Youtube będą teraz bardzo, bardzo popularne i to dobry znak. Każdy z nas będzie mógł się wykazać pewnego rodzaju kreatywnością, a także podzielić się wiedzą niż ją tajnie skrywać. Sharing is caring 🙂",[16,61151,61152],{},[16273,61153,61154],{"style":16275},"Średniego rodzaju agencje czy specjaliści SEO którzy nie wyceniali swoich prac \u002F projektów wystarczająco wysoko nie będą mogli obniżyć swoich marż do takiego stanu, aby zaproponować kryzysowe rozwiązanie dla klienta. ",[16,61156,61157],{},[16273,61158,61159],{"style":16275},"Jeden z moich klientów działających w branży „travel” otrzymał podwójny pakiet w tej samej cenie tylko dlatego, że wiedzieliśmy w tej sytuacji, że nie liczy sie profit a utrzymanie klienta i zamiast obniżać ceny premium zaproponowaliśmy podwójny miesięczny output prognozując, że jeśli zostanie z nami to przy kruszącej się konkurencji w następnych 9 miesiącach możemy wygrać prawie wszystkie pozycje w Google. Propozycja ta nie byłaby możliwa bez znajomości naszej kondycji finansowej, a także prognozy na kolejne 12 miesięcy.",[16,61161,61162],{},[16273,61163,61164],{"style":16275},"Tak prawdę mowiąc to teraz jest to najlepszy moment aby przetrwać suszę, wykazać się elastycznością wobec klienta i zaproponować coś więcej niż tylko standardowy pakiet SEO. Kryzys ten z pewnością dużo nas nauczy – na pewno tego, że zawsze powinniśmy mieć plan awaryjny, a prognozowanie finansowe zawsze miało sens.",[16,61166,61167,61170],{"style":57875},[16273,61168,61169],{"style":16275},"Miłosz Krasiński, Co-Founder Chilli Fruit Web Consulting | ",[182,61171,61174],{"href":61172,"target":57879,"rel":61173},"https:\u002F\u002Fmiloszkrasinski.com\u002F",[349,57881],[16273,61175,61172],{"style":16275},[10083,61177,61178],{},[10086,61179,61180],{},[10089,61181,61182],{},[10092,61183,61184,61187,61198,61209,61214],{},[16464,61185,61186],{},"Nie każdego stać na inwestycję w najwyższy zwrot",[16,61188,61189,61192,61195],{},[16273,61190,61191],{"style":16275},"W samych technikach pozycjonowania stron niewiele się zmieni. Przez pewien czas dostęp do większych wydawców treści z uwagi na niższe ceny może być ułatwiony, ale w późniejszym czasie sytuacja z pewnością ustabilizuje się. ",[16464,61193,61194],{},"Niektóre firmy z pewnością zrezygnują z działań SEO przynoszących mniejsze konwersje",[16273,61196,61197],{"style":16275},", a skupią się w większym stopniu na tym co przynosi pieniądze, po to aby szybciej minimalizować straty. W branżach w których odczuwalny jest spadek ruchu (nawet ok. 70%) to świetny moment na wprowadzenie zmian na stronie czy testowanie rozwiązań.",[16,61199,61200,61203,61206],{},[16273,61201,61202],{"style":16275},"Firmy, które żyły „od pierwszego do pierwszego” rezygnują z usług SEO w celach utrzymywania płynności finansowej. Konkurencja jednak nie śpi. ",[16464,61204,61205],{},"Wstrzymanie działań pozycjonowania wiąże się z możliwością utraty pozycji w Google i zmniejszeniem przychodów. ",[16273,61207,61208],{"style":16275},"Te przedsiębiorstwa które mogą pozwolić sobie na ciągłość działań, po zakończeniu całego zamieszania wyjdą na spory plus. SEO oferuje przecież najwyższy zwrot z inwestycji (ROI) w porównaniu do innych kanałów.",[16,61210,61211],{},[16273,61212,61213],{"style":16275},"Z pewnością okresu obniżonej liczby zleceń mogą nie wytrzymać mniejsze agencje SEO. Wiele klientów, firm coraz bardziej zdaje sobie sprawę z „siły” internetu i w ramach możliwości przenoszą swoje biznesy do sieci. Jak wiemy, samo postawienie strony to nie wszystko. Ci, których będzie na to stać będą chcieli pozycjonować swoje serwisy co w dalszej przyszłości może zwiększać konkurencyjność i wartość rynku SEO.",[16,61215,61216,61219],{"style":57875},[16273,61217,61218],{"style":16275},"Damian Lutowski, SEO Manager @ ",[182,61220,61223],{"href":61221,"target":57879,"rel":61222},"https:\u002F\u002Frankomat.pl",[349,57881],[16273,61224,61225],{"style":16275},"Rankomat.pl",[10083,61227,61228],{},[10086,61229,61230],{},[10089,61231,61232],{},[10092,61233,61234,61237,61242,61247,61252,61257,61262,61267,61272,61287],{},[16464,61235,61236],{},"4 rzeczy, które zmienią się w SEO w czasach SARS-CoV-2",[16,61238,61239],{},[16464,61240,61241],{},"1. Jeszcze więcej zakupów online",[16,61243,61244],{},[16273,61245,61246],{"style":16275},"Ostatni raport Interaktywnie.com za 2019 rok wskazywał, że zakupy w sieci zrobiło 62% internautów (54% w 2018r.). W 2020 ta liczba z pewnością jeszcze wzrośnie – myślę, że spokojnie możemy zakładać dwucyfrowy wzrost na poziomie 15-20%. Już teraz słychać, że „znana aktorka, pierwszy raz zrobiła zakupy online”. Za nią pójdzie gros osób, które do tej pory wzbraniały się przed tym, trochę z wyboru, a trochę z braku potrzeby . To olbrzymia szansa dla sklepów internetowych, żeby pozyskać klienta, ale też spore wyzwanie, żeby go utrzymać. ",[16,61248,61249],{},[16464,61250,61251],{},"2. Koronawirus uderzy także w agencje SEO",[16,61253,61254],{},[16273,61255,61256],{"style":16275},"Choć nie bezpośrednio, bo możliwość pracy zdalnej oraz specyfika branży pozwala na praktycznie pełną operacyjność w czasach home office. To klienci z wielu branż, w najlepszym przypadku, będą szukali cięcia kosztów, a w najgorszym będą zmuszeni zamknąć działalność. Już teraz wiadomo, że firmy eventowo\u002Fweselne, fryzjerzy, stomatolodzy, kawiarnie będą walczyć o przetrwanie. ",[16,61258,61259],{},[16464,61260,61261],{},"3. Zakrzywione dane",[16,61263,61264],{},[16273,61265,61266],{"style":16275},"Liczba miesięcznych wyszukiwań czy to Google Keyword Plannerze czy w innych narzędziach to bardzo często średnia na podstawie ostatnich 12 miesięcy. Biorąc pod uwagę obecną sytuację i dużą liczbę osób pozostających w domu ze względu na kwarantannę, trzeba będzie wziąć poprawkę na możliwą zawyżoną liczbę wyszukiwań w najbliższych miesiącach.",[16,61268,61269],{},[16464,61270,61271],{},"4. Zwrot ku PPC",[16,61273,61274,61277,61284],{},[16273,61275,61276],{"style":16275},"Nie wiemy jak długo obecna sytuacja potrwa, a jak wiadomo SEO to maraton, a nie sprint. Planujesz przerwać działania online z powodu koronawirusa – przeczytaj ",[182,61278,61281],{"href":61279,"target":57879,"rel":61280},"https:\u002F\u002Fneadoo.pl\u002Fplanujesz-przerwac-dzialania-online-z-powodu-koronawirusa-przeczytaj\u002F",[349,57881],[16273,61282,61283],{"style":16275},"nasz post na ten temat!",[16273,61285,61286],{"style":16275}," Obecne czasy to świetna okazja do zyskania przewagi nad konkurencją. Słynny cytat Warrena Buffeta „bądź chciwy, gdy inni się boją” jest najlepszą radą w obecnej sytuacji na rynku marketingu internetowego. Jest to również bardzo dobry moment na zwrócenie się w kierunku reklamy PPC, dającej efekt tu i teraz. Jeśli Twój produkt jest dobry i jesteś w stanie szybko i sprawnie go dostarczyć lub zrealizować, masz teraz świetną okazję dotrzeć z nim do użytkownika, który jest w domu ma dużo czasu i prawdopodobnie nadal jest skory do wydawania większych pieniędzy w internecie. ",[16,61288,61289,61292,61299],{"style":57875},[16273,61290,61291],{"style":16275},"Adrian Kempiak, Head of SEO w ",[182,61293,61296],{"href":61294,"target":57879,"rel":61295},"https:\u002F\u002Fneadoo.pl\u002F",[349,57881],[16273,61297,61298],{"style":16275},"Neadoo Digital",[16273,61300,227],{"style":16275},[10083,61302,61303],{},[10086,61304,61305],{},[10089,61306,61307],{},[10092,61308,61309,61312,61322,61327,61332,61337,61345,61350,61358],{},[16464,61310,61311],{},"Koronawirus wpłynie na wyniki wyszukiwań, ale za wcześnie, aby określić skutki",[16,61313,61314,61317,61320],{},[16273,61315,61316],{"style":16275},"Obecna sytuacja w istotny sposób odbije się na działaniach SEO. Zmiany, które nas czekają, mogą być pochodną kilku czynników. Jednym z nich jest ten finansowy. Wiele firm musi liczyć się z koniecznością ograniczenia, zawieszenia lub nawet zakończenia działalności gospodarczej. W efekcie z wyników wyszukiwania zniknie część domen. Wiele firm może też zredukować swoje nakłady na działania SEO, co wpłynie na ",[16464,61318,61319],{},"konkurencyjność i widoczność w TOP 10",[16273,61321,284],{"style":16275},[16,61323,61324],{},[16273,61325,61326],{"style":16275},"W związku z pandemią koronawirusa wiele wydarzeń i akcji sezonowych już zostaje przesunięta. Jednym z przykładów może być ta związana z komuniami, czego skutki odczuje wiele branż.",[16,61328,61329],{},[16273,61330,61331],{"style":16275},"Są i takie firmy i branże, które niespodziewanie zyskują w tym czasie, np. produkujący środki czystości. Sytuacja jest bardzo dynamiczna, dlatego nie możemy wykluczyć tymczasowych zmian w wolumenie ruchu organicznego, kiedy w końcu ludzie będą mogli powrócić do codziennej rutyny, a sklepy stacjonarne będą cenowo walczyć o klienta.",[16,61333,61334],{},[16273,61335,61336],{"style":16275},"Dodatkowych działań należy spodziewać się również ze strony Google, który będzie wprowadzał zmiany w algorytmach. Pamiętajmy, że ogłoszono pełne przejście od września na mobile first indexing, co wymusza działanie na tysiącach witryn, indeksowanych obecnie jako strony desktopowe.",[16,61338,61339,61342],{},[16464,61340,61341],{},"W Ceneo.pl planujemy konsekwentnie realizować przyjętą strategię SEO na ten rok. ",[16273,61343,61344],{"style":16275},"W drugim półroczu planujemy dodatkowo nawiązanie współpracy w zakresie konsultingu SEO.",[16,61346,61347],{},[16273,61348,61349],{"style":16275},"Mamy nadzieję, że firmy z branży SEO przejdą przez ten trudny czas. Ceneo.pl natomiast nie ma powodów, aby ograniczać współpracę z agencjami, które wspierają nasze działania SEO.",[16,61351,61352,61355],{},[16464,61353,61354],{},"Nadążanie za zmianami w SEO i trendach w ruchu to już nasza codzienność. ",[16273,61356,61357],{"style":16275},"Zmienia się kalendarz pewnych wydarzeń sezonowych. Będziemy jeszcze uważniej monitorować cały ekosystem zależności – my oraz nasi klienci: sklepy i użytkownicy.",[16,61359,61360,61363],{"style":57875},[16273,61361,61362],{"style":16275},"Adrian Olszewski, SEO & Content Marketing Manager,",[182,61364,61367],{"href":61365,"target":57879,"rel":61366},"https:\u002F\u002Fwww.ceneo.pl\u002F",[349,57881],[16273,61368,61369],{"style":16275}," Ceneo.pl",[10083,61371,61372],{},[10086,61373,61374],{},[10089,61375,61376],{},[10092,61377,61378,61381,61387,61395,61412],{},[16464,61379,61380],{},"Koniec pewnej epoki…",[16,61382,61383],{},[16273,61384,61386],{"style":61385},"font-family: inherit; font-size: inherit;","W mojej opinii nie jest jeszcze przesądzone czy koronawirus będzie miał długofalowe skutki dla branży. Wszystko zależy od tego czy aktualna sytuacja, nazwałbym ją połączeniem szoku z niepewnością, będzie się utrzymywała i jak długo. Od części klientów otrzymujemy feedback nie tylko o kontynuacji prowadzonych kampanii ale również o chęci „spotkania” i omówienia nowych pomysłów na „czas kwarantanny” i po.",[16,61388,61389,61392],{},[16464,61390,61391],{},"Część klientów wraca do projektów, które wisiały odłożone od dłuższego czasu. ",[16273,61393,61394],{"style":16275},"Oczywiście są również tacy którym biznes załamał się z dnia na dzień bez perspektywy przebranżowienia się. Takie przypadki rozpatrujemy priorytetowo, ponieważ zawsze chcieliśmy, żeby nasza usługa była czymś więcej niż tylko tabelkami i liczbami które klienci otrzymują w raporcie.",[16,61396,61397,61400,61403,61406,61409],{},[16273,61398,61399],{"style":16275},"W całej tej smutnej sytuacji staramy się patrzeć w przyszłość optymistycznie. Na pewno ",[16464,61401,61402],{},"nastąpi rozwój rynku internetowego",[16273,61404,61405],{"style":16275},", ludzie którzy do tej pory z różnych powodów omijali ten segment marketingu szerokim łukiem, zostali w pewien sposób zmuszeni do stania się jego częścią. Jakiś procent zostanie tu na stałe. Nastąpi również ",[16464,61407,61408],{},"przetasowanie jeśli chodzi o wartość poszczególnych branż",[16273,61410,61411],{"style":16275},", niektóre hasła będące do tej pory priorytetami przestaną być istotne, inne staną się mega konkurencyjne. Z czasem wszystko wróci do normy, tylko na dzień dzisiejszy nie wiemy jak ona finalnie będzie wyglądała.",[16,61413,61414,61417],{"style":57875},[16273,61415,61416],{"style":16275},"Marcin Gać, CEO & Media Director @ ",[182,61418,61421],{"href":61419,"target":57879,"rel":61420},"http:\u002F\u002Fwww.orionmedia.pl",[349,57881],[16273,61422,61423],{"style":16275},"ORION MEDIA GROUP",[10083,61425,61426],{},[10086,61427,61428],{},[10089,61429,61430],{},[10092,61431,61432,61435,61440,61445],{},[16464,61433,61434],{},"Porządki w serpach – zostaną najwięksi",[16,61436,61437],{},[16273,61438,61439],{"style":16275},"SEO nie należy do najtańszych procesów. Jest długofalowe i czasochłonne. Wiele mniejszych e-commerce, które wydawało na te działania często sporą część swoich dochodów po prostu z nich zrezygnuje. Zatem wiele mniejszych serwisów z serpów zniknie, gdyż nie będą w stanie utrzymywać swoich pozycji.",[16,61441,61442],{},[16273,61443,61444],{"style":16275},"W moim przekonaniu największe zmiany będzie można zauważyć w branżach turystycznej i finansowej. Ta pierwsza stoi kompletnie i czas pokaże którzy gracze zdołają to przetrwać. Jeśli chodzi o finanse tu jest dość nerwowo. Podmioty pozabankowe muszą wykazać się niezwykłą elastycznością w dostosowaniu się do nieprzychylnych decyzji rządzących. Przetrwają Ci co mają pomysł, rezerwy i odpowiednie zaplecze.",[16,61446,61447,61450],{"style":57875},[16273,61448,61449],{"style":16275},"Tomasz Rorata, Senior SEO Specialist, ",[182,61451,61454],{"href":61452,"target":57879,"rel":61453},"https:\u002F\u002Floandogroup.com\u002F",[349,57881],[16273,61455,61456],{"style":16275},"Grupa Loando",[10083,61458,61459],{},[10086,61460,61461],{},[10089,61462,61463],{},[10092,61464,61465,61468,61473,61484,61489,61494,61505,61513,61518],{},[16464,61466,61467],{},"Jak obecna sytuacja związana z pandemią zmienia świat SEO oraz ogólny Digital Marketing? ",[16,61469,61470],{},[16273,61471,61472],{"style":16275},"Jeszcze dwa miesiące temu nikt nie zdawał sobie sprawy z tego w jakiej sytuacji znajdzie się Polska gospodarka. Przyzwyczajeni do ciągłego wzrostu, który trwa nieprzerwanie od trzech dekad nie przypuszczaliśmy, że przyjdzie nam się zmierzyć z tak dotkliwym kryzysem. Dotyka on prawie wszystkich – zarówno małych przedsiębiorców jak również tych średnich oraz dużych. ",[16,61474,61475,61478,61481],{},[16273,61476,61477],{"style":16275},"Część z nich z powodu diametralnego spadku przychodów jest zmuszona do ograniczania kosztów swojego biznesu, dlatego bardzo duża liczba klientów agencji zawiesza działania pozycjonerskie lub znacząco obniża budżety. Jest to dobre rozwiązanie jeżeli trzeba wygenerować szybkie oszczędności, ale niestety istnieje też bardzo duże prawdopodobieństwo, że",[16464,61479,61480],{}," długofalowo biznes zostanie narażony na poważne straty",[16273,61482,61483],{"style":16275},". Trendy wzrostowe mogą zostać zachwiane z powodu niedostatecznej ilości działań. ",[16,61485,61486],{},[16273,61487,61488],{"style":16275},"Obecnie najbardziej cierpią branże związane z turystyką, gastronomią, eventami, modą, ale są również “zwycięzcy” sytuacji związanej z pandemią i należą do nich branże związane z medycyną, szkoleniami online, środkami czystości, dezynfekcją, sklepy sprzedające sprzęt do ćwiczeń w domu. ",[16,61490,61491],{},[16273,61492,61493],{"style":16275},"Choć i w tych ostatnich przypadkach spotykamy się z sytuacjami, w których występuje problem z realizacją zamówień oraz dostępnością towarów. Odbija się to nie tylko na samym SEO, ale również na PPC, które jak wynika z moich obserwacji odczuwa to w jeszcze większym stopniu. Z tego powodu Google postanowiło wspomóc w tym trudnym okresie małych oraz średnich przedsiębiorców dając możliwość kredytowania kampanii reklamowych. Planowo całościowe wsparcie ma wynieść około 800 mln dolarów, co uważam, że jest świetnym gestem i pomoże przetrwać wielu małym i średnim firmom ten najtrudniejszy okres. ",[16,61495,61496,61499,61502],{},[16273,61497,61498],{"style":16275},"Oczywiście w całej tej sytuacji ",[16464,61500,61501],{},"są również takie branże, które w znaczący sposób nie odczuły skutków pandemii",[16273,61503,61504],{"style":16275},", ale jak to będzie wyglądało w perspektywie kilku kolejnych tygodni\u002Fmiesięcy? Czas pokaże. ",[16,61506,61507,61510],{},[16273,61508,61509],{"style":16275},"Warto tutaj również zwrócić uwagę na fakt, że agencje reklamowe online również stracą część swoich klientów, a co za tym idzie przychodów. Proces odbudowy po zakończeniu kryzysu będzie trwać bardzo długo. Jak długo? W obecnej sytuacji nikt nie zna odpowiedzi na to pytanie.",[16464,61511,61512],{}," Nie znamy jeszcze nawet długości trwania kryzysu i jego głębokości. ",[16,61514,61515],{},[16273,61516,61517],{"style":16275},"W PromoTraffic staramy się podchodzić do naszych klientów w sposób partnerski szukając  najlepszych rozwiązań, aby zminimalizować skutki kryzysu dla ich biznesów. W sytuacjach, w których musimy ograniczać budżety staramy się dobierać tylko te działania, które nie wiążą się z dużymi kosztami, a dają najlepsze długofalowe rezultaty. ",[16,61519,61520,61522,61525],{"style":57875},[16464,61521],{},[16273,61523,61524],{"style":16275},"Michał Gwóźdź, Head of SEO @ ",[182,61526,61529],{"href":61527,"target":57879,"rel":61528},"https:\u002F\u002Fpromotraffic.pl\u002F",[349,57881],[16273,61530,61531],{"style":16275},"PromoTraffic",[10083,61533,61534],{},[10086,61535,61536],{},[10089,61537,61538],{},[10092,61539,61540,61543,61548,61553,61564,61569,61580,61585,61590],{},[16464,61541,61542],{},"Strategia pandEmicznego Opanowania",[16,61544,61545],{},[16273,61546,61547],{"style":16275},"Firmom, których biznes kompletnie się zatrzymał, Google dało możliwość „wstrzymania działalności” na stronie m.in. poprzez uzupełnienie danych strukturalnych. Nawet jeśli na stronie pojawił się w związku z tym komunikat, że firma zawiesza działalność, teoretycznie Google nie obniży pozycji i będzie można łatwo wrócić do pozycjonowania.",[16,61549,61550],{},[16464,61551,61552],{},"Najgorszy wybór to zamknięcie strony, a tym samym zaprzestanie jakichkolwiek działań marketingowych. Jeżeli możemy pozwolić sobie na utrzymanie strony i jakiekolwiek działania SEO – zdecydowanie powinniśmy się na to zdecydować.",[16,61554,61555,61558,61561],{},[16273,61556,61557],{"style":16275},"Niektóre firmy bardzo uszczuplają budżety przeznaczone na marketing, czasem nawet całkowicie je blokują. Wiem, że niestety są firmy, które mogą nie mieć innego wyjścia… Taki krok warto jednak bardzo gruntownie rozważyć i nie podejmować pochopnych decyzji. ",[16464,61559,61560],{},"Zlikwidowanie marketingowego budżetu to bowiem myślenie „krótkoterminowe”.",[16273,61562,61563],{"style":16275}," Taki zabieg nie pomoże w wyjściu na prostą po zakończeniu „obywatelskiej kwarantanny”, trzeba będzie gonić tych, którzy w SEO robili cokolwiek, nawet własnymi siłami.",[16,61565,61566],{},[16273,61567,61568],{"style":16275},"Wiele firm lokalnych, szczególnie tych z branży gastronomicznej, otworzyło się na nowe ścieżki rozwoju. Żeby utrzymać działalność, odkryli nowe źródła dotarcia do klientów: sprzedaż online, dostarczenie swoich produktów prosto pod drzwi itp. Jeśli firma wprowadziła taką opcję – musi to przecież ogłosić, a wszyscy klienci „wynieśli się” do Internetu, więc reklama online, Google Ads, Facebook czy zwykła „szeptanka”. Dla wielu tego typu firm był to w zasadzie pierwszy poważny kontakt z marketingiem internetowym. Liczę na to, że zauważą płynące z niego korzyści i już z niego nie zrezygnują.",[16,61570,61571,61574,61577],{},[16273,61572,61573],{"style":16275},"E-commerce w większości przypadków aktualnie kwitnie, ",[16464,61575,61576],{},"E-grocery – przeżywa prawdziwe oblężenie.",[16273,61578,61579],{"style":16275}," Ludzie zamknięci w domach przenieśli w zasadzie całą swoją aktywność zakupową do Sieci. Po przymusowej izolacji przewiduję raczej wyraźny spadek zainteresowania e-zakupami, wyjście do sklepu będzie oznaką „powrotu do normalności”, ale miejmy nadzieję, że analogicznie do części przedsiębiorców, których pandemia „siłą” wepchnęła do Sieci, także klienci będą częściej decydować się zakupy z domu, przekonawszy się teraz, jak jest to wygodne.",[16,61581,61582],{},[16273,61583,61584],{"style":16275},"„Po koronawirusie” firmy powinny wykorzystać zebrane doświadczenie marketingowe do dalszych działań. To, co wdrożyli z sukcesem podczas kryzysu, prawdopodobnie powinni rozwijać w przyszłości.",[16,61586,61587],{},[16273,61588,61589],{"style":16275},"A co, jeśli chodzi o agencje SEO czy marketingowe? Obecna sytuacja jest dla wszystkich nowa. Zrozumienie klienta i indywidualne podejście do jego trudnej sytuacji będzie kluczowe dla zachowania dobrej współpracy. Twój klient chce się przebranżowić? Uruchomić opcje składania zamówień i płatności online? W obecnej sytuacji na pewno warto pójść mu na rękę, doceni to w przyszłości.",[16,61591,61592,61595],{"style":57875},[16273,61593,61594],{"style":16275},"Konrad Izdebski, Head of SEO w ",[182,61596,61598],{"href":58434,"target":57879,"rel":61597},[349,57881],[16273,61599,61600],{"style":16275},"CS Group Polska",[10083,61602,61603],{},[10086,61604,61605],{},[10089,61606,61607],{},[10092,61608,61609,61612,61617,61622,61627,61632,61637,61642,61647,61652,61657,61662,61667,61672,61677,61682],{},[16464,61610,61611],{},"Jak wirus zmieni branże klientów oraz ich podejście do SEO?",[16,61613,61614],{},[16273,61615,61616],{"style":16275},"W trakcie koronawirusowej kwarantanny oraz następujących po niej miesiącach, Internet będzie bardziej obciążony ze względu na komunikowanie się ludzi między sobą oraz ich pracę zdalną – nie wyhamuje to jednak zupełnie konsumpcji. Oczywiście istnieją branże, które mocno ucierpią np.: turystyka, instrumenty finansowe, motoryzacja, eventy czy marketing tradycyjny, ale zupełnie nie znikną!",[16,61618,61619],{},[16273,61620,61621],{"style":16275},"Sam ruch w wyszukiwarce będzie, mimo wszystko, duży i jest to szansa na zmianę strategii firm na pozyskanie klientów z sieci. Część dużych firm, ze względu na swoje korporacyjne struktury i olbrzymie koszta pracownicze, zostanie sparaliżowana przez koronawirusa, co stanowi idealną okazję do walki o większy kawałek tortu. Kwestią czasu są zmiany w udziale firm w ich sektorze. Niewiadomymi są kwestie kto zyska, a kto straci na epidemicznym kryzysie oraz kiedy się on skończy. ",[16,61623,61624],{},[16273,61625,61626],{"style":16275},"Kryzys pokaże także, które firmy nie zaniedbały działań SEO\u002FSEM. Te, które skupiły się głównie na działalności offline, sprzedaży przez agentów terenowych oraz prowadzeniu sklepów stacjonarnych, boleśnie odczują zmiany w swoich przychodach. Jeżeli będą chciały przetrwać, będą musiały nadrobić swoje zaległości, żeby utrzymać się na powierzchni. Wydaje mi się, że to duża szansa dla branży SEO, ponieważ przeniesienie swojej działalności do internetu (w ramach możliwości swojej branży) jest najprostszym rozwiązaniem na trudne czasy.",[16,61628,61629],{},[224,61630,61631],{},"„Algorytm coronavirus”, czyli zmiany w pozycjonowaniu",[16,61633,61634],{},[16273,61635,61636],{"style":16275},"Najświeższe dane wskazują na to, że #Socialdistancing długofalowo spowoduje zmianę zachowań użytkowników w wyszukiwarce. Z powodu większej ilości spędzanego czasu w domu, zmian formy pracy oraz problemów finansowych decyzje zakupowe będą bardziej przemyślane. Pędzący tryb życia w rosnącej gospodarce sprzyja podejmowaniu decyzji pod wpływem emocji, bez większej refleksji. Globalna gospodarka wyhamowała i użytkownicy będą sięgać po większą ilość źródeł informacji na temat usług lub produktów, wydłużając jednocześnie ścieżkę zakupową. Da to Google’owi więcej informacji na temat ich zachowania, które to na pewno zostaną wykorzystane w nadchodzących aktualizacjach – wpłynie to na możliwości AI, co poskutkuje lepiej dopasowanymi wynikami. ",[16,61638,61639],{},[16273,61640,61641],{"style":16275},"Z powodu ograniczenia kontaktów przez izolujących się od choroby ludzi, dużo ważniejsze będą społeczności internetowe, w których to prym będą wiodły nowe autorytety, związane z danymi niszami rynkowymi. Co za tym idzie będzie więcej serwisów internetowych oraz blogów – dużo ważniejszym czynnikiem stanie się autorytet strony oraz jakość link buildingu (szczególnie teraz, kiedy zauważalnym trendem jest poświęcanie tych linków na rzecz działań on-site). Skoro domeny firmowe będą dużo ważniejsze to nie należy się ich pozbywać, należy dalej o nie dbać, nawet jeżeli nasza firma zawiesiła działalność. Domeny to także serwisy, dlatego trzeba będzie przykładać się jeszcze bardziej do weryfikowania ich kondycji, związane to będzie z ograniczeniami budżetów marketingowych, które na pewno nadejdą – każdy link może okazać się na wagę złota.",[16,61643,61644],{},[224,61645,61646],{},"Koronne zmiany w branży oraz agencjach SEO",[16,61648,61649],{},[224,61650,61651],{},"Zdalna forma pracy pracowników",[16,61653,61654],{},[16273,61655,61656],{"style":16275},"Jedną z zalet branży SEO\u002FSEM jest jej elastyczna możliwości organizacji pracy, dzięki czemu przeniosłem wszystkich swoich pracowników na tryb pracy zdalnej, żeby uniemożliwić zarażenie się w pracy – co sugeruje innym agencjom. W sieci istnieje dużo narzędzi do komunikacji czy zarządzania projektami\u002Fklientami w sposób zdalny, więc pozostaje jedynie zapoznać zespół z pracą na nich (jeżeli dotychczas się z nich nie korzystało). Stan takiej pracy może trwać nawet miesiącami, szczególnie kiedy produktywność jest taka sama jaka była lub zwiększyła się. Z moich obserwacji wynika, że inne agencje też porzuciły tryb pracy stacjonarnej. Niektóre poszły o krok dalej i przestały wynajmować biura, żeby ograniczyć koszta stałe, co też na okres 6-7 miesięcy może być dobry roziwązaniem.",[16,61658,61659],{},[16273,61660,61661],{"style":16275},"Jeżeli taki stan będzie trwał i okaże się skuteczny, być może branża stanie się jeszcze bardziej “zdalna”. ",[16,61663,61664],{},[224,61665,61666],{},"Sytuacja w branży",[16,61668,61669],{},[16273,61670,61671],{"style":16275},"Gorsza sytuacja finansowa spowoduje większa potrzebę uelastycznienia umów z klientami – być może będą one krótsze ze względu na niepewność finansową kontrahentów oraz nieprzewidywalności całej gospodarki. Całkiem prawdopodobne wydają się krótsze umowy z agencjami SEO w celu zweryfikowania ich działań. Mniejszy budżet to także większe ryzyko, zatem klienci będą chcieli mieć możliwość zrezygnowania z wątpliwych pozycjonerów. Zmniejszenie ryzyka nie będzie wiązało się tylko z formami umów, ale także z sprawdzeniem przyszłych agencji. Wydłuży się proces podpisywania umowy, ponieważ strona lub sklepy internetowe staną się głównym źródłem przychodów firmowych, ze względu na ograniczanie kontaktów między ludźmi. Im bardziej strategiczna decyzja, tym większe zainteresowanie i oczekiwania osób decyzyjnych, a co za tym idzie będą one chciały pozyskać więcej informacji. Może to moje złudne nadzieje, ale jest możliwe, że zwiększy się świadomość działań SEO\u002FSEM w Polsce. Na pewno dzięki temu kondycja i renoma naszej branży polepszyłaby się, a klientom byłoby łatwiej nie dać się naciągaczom i oszustom.",[16,61673,61674],{},[224,61675,61676],{},"Kontakt z klientem",[16,61678,61679],{},[16273,61680,61681],{"style":16275},"Już teraz w wyniku ograniczania kontaktów między ludźmi, relacja z klientami staje się głównie zdalna. Przeniesienie biznesów do sieci lub uczynienie e-commerce’u głównym źródłem przychodu firm spowoduje większe zainteresowanie oraz poziom oczekiwań klientów. Przed samym podpisaniem umowy dużo ważniejszym procesem będzie tłumaczenie na czym będzie polegało przeniesienie biznesu do sieci, w oparciu o jakie narzędzia będzie to robione, kiedy i jakich efektów można się spodziewać. Podsumowując, klienci będą bardziej wymagający i ostrożni w podejmowaniu decyzji, dlatego edukowanie ich będzie bardzo ważne. Muszą zobaczyć w Seowcu nie tylko specjalistę, ale także empatycznego i elastycznego człowieka, który pomoże mu przejść przez trudniejsze czasy. ",[16,61683,61684,61687,61694],{"style":57875},[16273,61685,61686],{"style":16275},"Damian Węglarski, CEO&Founder @ Agencja Interaktywna\u002FSEO ",[182,61688,61691],{"href":61689,"target":57879,"rel":61690},"https:\u002F\u002Fwww.premiumdigital.pl\u002F",[349,57881],[16273,61692,61693],{"style":16275},"Premium Digital",[16273,61695,227],{"style":16275},[10083,61697,61698],{},[10086,61699,61700],{},[10089,61701,61702],{},[10092,61703,61704,61707,61718,61723,61734,61739,61744],{},[16464,61705,61706],{},"Szansa dla rozumiejących biznes",[16,61708,61709,61712,61715],{},[16273,61710,61711],{"style":16275},"Dla wielu firm okres prosperity zakończył się w sposób brutalny i bez ostrzeżenia. Kilkutygodniowy przestój bez generowania przychodów lub przy ich znacznym obniżeniu zmiecie z rynku niejedną, nawet dobrze prosperującą firmę. ",[16464,61713,61714],{},"Szans na to by sytuacja poprawiła się w skali miesiąca czy dwóch nie widać.",[16273,61716,61717],{"style":16275}," Nawet po tym okresie gospodarkę czeka długie i mozolne odrabianie strat.",[16,61719,61720],{},[16273,61721,61722],{"style":16275},"W zdecydowanej większości przeciętnych firm zarządzający budżetami w panice wstrzymali większość działań reklamowych. Niepewni jutra nieprędko będą skłonni uruchomić działania SEO w dotychczasowej lub większej skali. Zaklinanie rzeczywistości przez wielu marketerów nie zmieni tej sytuacji.",[16,61724,61725,61728,61731],{},[16273,61726,61727],{"style":16275},"Pomijając turystykę czy branżę eventową, gdzie szansa na chociaż opłacenie dotychczas podjętych działań maleje z każdym dniem, obecne wydarzenia uderzają w dosłownie każdą gałąź gospodarki. ",[16464,61729,61730],{},"Oczywistością jest próba szybkiego dostosowania się i przeniesienia do Internetu, odbioru i dostawy bezpośrednio z domu klienta. ",[16273,61732,61733],{"style":16275},"W przypadku małych lokalnych firm, w opiece których się specjalizujemy klient potrzebuje rady, pomocy biznesowi. Zresztą nie tylko w witrynach małych firm nie ma teraz szans na standardowe audyty stron, przygotowywanie content planu, wdrażanie etapowych działań itp.",[16,61735,61736],{},[16273,61737,61738],{"style":16275},"Po okresie szacowania strat przychodzi czas na działania. Działania dające szybkie efekty tu i teraz, nie za kilka miesięcy. Daje to szansę dla seowców rozumiejących biznes. Na przykład przez skuteczne punktowe działania typu quick wins, czyli pojawienie lub podbicie strony klienta w tzw topach Google, dla fraz i podstron generujących przychód. Najlepiej w niedużym budżecie. Klient któremu przywieziemy efekty w postaci zamówień będzie skłonny do dalszych prac. Części biznesów sprawniej będzie pozyskać klienta przez social media, części przez kampanie Google Ads a jeszcze innej grupie przez odpowiednie kampanie e-mail. Właścicielom firm, dotychczas praktycznie nieobecnych w Internecie proponujemy działania kombinowane ukierunkowane na dotarcie do potencjalnych klientów dowolnym kanałem gdzie ten klient zobaczy nasz przekaz.",[16,61740,61741],{},[16273,61742,61743],{"style":16275},"Wybiegając w przód nie sposób wyrokować. Myślę, że nawet niektóre ecommerce obserwujące obecnie wzrosty również będą zmuszone do cięć. Przy (oby tylko) 20% bezrobociu chęć do wydawania pieniędzy nawet pracującej części społeczeństwa znacznie zmaleje. Sam bacznie obserwuje  sytuację w innych krajach by z wyprzedzeniem móc przygotować i zastosować odpowiednią strategię. Wpisanie się w trend nie oznacza natomiast szybkiego ogłoszenia sukcesu. Bo cóż przykładowo wydawcom portali z notowanych wzrostów wejść, kiedy pojawia się kłopot z monetyzacją tego ruchu?",[16,61745,61746,61749],{"style":57875},[16273,61747,61748],{"style":16275},"Tomasz Jeska, współwłaściciel @ ",[182,61750,61753],{"href":61751,"target":57879,"rel":61752},"https:\u002F\u002F48media.pl",[349,57881],[16273,61754,61755],{"style":16275},"48 Media",{"title":34,"searchDepth":190,"depth":190,"links":61757},[],"2020-03-31","Po sukcesie pierwszej części pandemicznego cyklu o kształcie marketingu (Jak koronawirus zmieni marketing?) postanowiliśmy iść za ciosem i bliźniacze pytanie zadać specjalistom z branży SEO.  Jak","\u002Fblog\u002Fimages\u002Fjak-koronawirus-zmieni-seo.webp",{},"\u002Fblog\u002Fjak-koronawirus-zmieni-seo","97 min czytania",{"title":57780,"description":61759},"blog\u002Fjak-koronawirus-zmieni-seo","m8P1Kl3LANtZdwZEEvX2O7tWcRKxdpE3ZYjyPVOZdFY",{"id":61768,"title":61769,"author":377,"body":61770,"category":26600,"coverStyle":197,"date":61884,"description":61885,"excerpt":197,"extension":200,"image":61886,"meta":61887,"navigation":203,"path":61888,"readTime":6251,"seo":61889,"seoDescription":197,"stem":61890,"__hash__":61891},"blog\u002Fblog\u002Fwywiad-z-krzysztofem-marcem-deva-group.md","„Trzeba grać fair”: wywiad z Krzysztofem Marcem (Deva Group)",{"type":9,"value":61771,"toc":61882},[61772,61781,61786,61794,61799,61807,61810,61815,61818,61823,61826,61831,61834,61839,61846,61851,61854,61859,61866,61871,61874,61879],[16,61773,61774],{},[224,61775,61776,61780],{},[182,61777,61779],{"href":43631,"rel":61778},[349],"Jak zmieniała się branża SEO"," i SEM oraz co czeka nas w przyszłości? Na te pytania odpowiada Krzysztof Marzec, CEO agencji Deva Group.",[16,61782,61783],{},[224,61784,61785],{},"Patrząc na firmy, które odniosły sukces, łatwo ulec złudzeniu, że ich droga usłana jest różami i składa się z samych sukcesów. Z drugiej strony, nawet Mark Zuckerberg przyznał ostatnio, że przez 14 lat rozwijania Facebooka popełnił wszystkie możliwe błędy. A Ty masz jeszcze większy staż! Jak z perspektywy czasu oceniasz budowanie marki DevaGroup? Chciałbyś móc cofnąć się w czasie i coś zmienić, poprawić?",[16,61787,61788,61789,61793],{},"Prawda jest taka, że nie ma czasu patrzeć na to, co było, żeby żałować, tylko po to, żeby się uczyć. Jest kilka dużych błędów, jakie popełniliśmy – brak szybkiego rozwoju na początku,  brak doświadczenia w samym prowadzeniu firmy czy co najmniej ",[182,61790,61792],{"href":43712,"rel":61791},[349],"cztery agencje",", które zbudowały swoje działy SEM na bazie naszego know-how czy nawet wspólnych klientów. Z perspektywy czasu nie żałuję nic – zbieraliśmy doświadczenie, potrafimy obsługiwać klientów lepiej niż przeciętna agencja, co potwierdzają audyty, badania czy ocena w Google Partners. Każdy ze współpracowników mógł i może nadal pracować z dowolnego miejsca na świecie, poświęcać więcej czasu rodzinie i bliskim, zamiast stać w korku. Mimo wzrostu nie zrezygnowaliśmy z naszych podstawowych zasad i podejścia. Może więcej zainwestowałbym w software i udostępniał więcej narzędzi – mało kto wie, ale w pewnym momencie dysponowaliśmy najszybszą dodawarką do katalogów. Adder mógł się schować, ale zachowaliśmy ją tylko dla siebie. Podobnie było z własnym, zaawansowanym crawlerem, czy kilkoma technikami SEO, które świetnie działały, ale nie planowaliśmy ich szerzej sprzedać. ",[16,61795,61796],{},[224,61797,61798],{},"Wiem, że duża część Twojego zespołu pracuje zdalnie. Jakie były największe wyzwania w organizacji tego rodzaju współpracy? Czy po tylu latach prowadzenia biznesu masz już opracowany złoty patent, dzięki któremu współpraca z rozproszonymi po całej Polsce freelancerami zawsze idzie gładko, czy może cały czas udoskonalacie swoje metody?",[16,61800,61801,61802,61806],{},"Zasada jest prosta – bardzo przemyślana rekrutacja i próba odgadnięcia, czy dana osoba będzie odpowiedzialna i … czy lubi swoją pracę. Dodajmy do tego systemy oceniania pracy przez klientów i osoby współpracujące. Jeśli zespół jest zgrany, mamy przepis na sukces. Dzięki temu nie ograniczamy rynków zatrudnienia do Krakowa, poznając prawdziwe talenty z całej Polski. Dział SEO testuje różne rozwiązania: ",[182,61803,61805],{"href":47714,"rel":61804},[349],"Asana, Trello, Nozbe, ActiveCollab",", dział SEM ma swoje autorskie narzędzia, jeśli można tak to nazwać, za które jesteśmy bardzo chwaleni. Tu jest nieco trudniej, bo część osób lubi pracować z biura, druga połowa już nie i muszą się doskonale umieć zgrać. ",[16,61808,61809],{},"Oczywiście mieliśmy kilka osób przez te lata, które nie nadawały się do tego układu, ale po pierwszym miesiącu pracy zdalnej już było to widać, żegnaliśmy się bez szkody dla klientów. To, czy lubisz pracować z domu, czy z biura. jest kwestią charakteru. Jeśli ktoś myli pracę zdalną z urlopem, to wracamy do punktu wyjścia – odpowiedzialności.",[16,61811,61812],{},[224,61813,61814],{},"Jaką rolę w działaniach DevaGroup odgrywa outsourcing? Co możesz doradzić przedsiębiorcom szukającym tego typu partnera biznesowego – gdzie szukać, co sprawdzać, jakie usługi warto outsource’ować, a jakich nie?",[16,61816,61817],{},"To jest często droga przez mękę. Zlecasz proste, wydawałoby się, zadanie i musisz liczyć się z tym, że ktoś zawali termin lub wykona prace w nieprzewidywalnie zły sposób. Dlatego ważne jest budowanie relacji. Jeśli posiadasz bazę kontaktów, sprawdzonych i odpowiedzialnych, to masz coś, czego nie ma większość konkurencji. Mogę wyprodukować dowolny tekst, obsłużyć fanpage’a dowolnej branży czy postawić ogromne zaplecze właśnie dzięki takim partnerom. Trzeba grać z nimi fair – płacimy faktury, jak tylko je dostajemy, nie czekając do ostatniego dnia terminu na fakturze, spisujemy jasne umowy i traktujemy się jak partnerzy. Brzmi jak jakieś truizmy, ale taka jest prawda. Lata temu wykonywałem mnóstwo takich prac i jeśli agencja mówiła mi, że zapłaci, jak zapłaci klient, to traciłem cały szacunek i zaufanie. Zlecasz – a więc Ty odpowiadasz za opłacenie zlecenia.",[16,61819,61820],{},[224,61821,61822],{},"A gdybyś miał wybrać jedno najważniejsze zadanie CEO, to wskazałbyś na…",[16,61824,61825],{},"Poza typowymi zadaniami – na pewno pilnować jakości produktu i umieć pokazywać je na zewnątrz. Tak rozumiem swoją rolę. Jestem trenerem Google Ads, szkolę z SEO i analityki. Staram się dbać o to, by każdy ze specjalistów miał jak największą wiedzę. Nie zawsze się to udaje, ale mamy w firmie już osoby, które prowadzą szkolenia wewnętrzne, organizują procedury. Druga sprawa to dbanie o wizerunek firmy. Znam świetnych specjalistów w wielu dziedzinach, jednak nie mają z tego adekwatnych zysków, bo nie umieją pokazywać tego, co robią. Ciąży nam zbyt dużo NDA, zbyt mało case studies, ale nadrabiamy publikacjami, szkoleniami i konferencjami. Wracasz z wydarzenia, masz kilkanaście zaproszeń na LinkedIn, wysokie miejsce w rankingu ocen prezentacji i uświadamiasz sobie, że ciężka techniczna prelekcja dała jednak radę. To daje wielką satysfakcję. ",[16,61827,61828],{},[224,61829,61830],{},"DevaGroup jest na rynku od 19 lat. To mnóstwo czasu, zwłaszcza dla branży, która działa wyłącznie w Internecie. Co zmieniło się w SEO i SEM w ciągu niemal dwóch dekad?",[16,61832,61833],{},"Dokładniej to w 2000 roku wyprodukowałem pierwszą stronę pod szyldem Devy, w SEO i Google Ads działamy od 2005 i… udało mi się napisać już chyba kilkanaście artykułów o tych zmianach lub ich braku. W jednym z nich podkreślałem, że więcej w SEO zmienia się mentalnie, w ofertach czy w PR niż w samym wykonaniu. To, co teraz sprzedawane jest jako nowe, widywałem od lat, na różnych rynkach. Nie oszukujmy się – w 2005 roku tworzyło się linki i w 2020 tworzy się linki. Zmienia się tylko skala i miejsce publikacji. W technicznym SEO zmienił się szereg elementów, ale nadal zasady optymalizacji są podobne. Rośnie za to z roku na rok wiedza klientów i fakt, że lepiej rozumieją naszą pracę. Uważam tę zmianę za korzystną dla każdej agencji, która wykonuje swoją pracę solidnie.",[16,61835,61836],{},[224,61837,61838],{},"Jaką przyszłość wróżysz branży za 5, 10, 20 lat? Masz swoje przemyślenia lub przeczucia na ten temat? Przewidujesz jakieś nowe trendy?",[16,61840,61841,61842,61845],{},"Od jakiegoś czasu słyszałem, że jeśliby zapytać kogoś z Google, dlaczego jedna strona jest wyżej niż druga, nie umiałby odpowiedzieć, bo tak dużą część procesów przejęło AI\u002FMachine learning. John Mueller zdementował to kiedyś w Brighton i wydaje mi się, że algorytmy, owszem, stają się bardziej skomplikowane, ale daleko nam do sytuacji znanych z science fiction. Po prostu będziemy starali się zrozumieć, dlaczego ",[182,61843,37256],{"href":51944,"rel":61844},[349]," skupia się na takich czynnikach, a nie innych i będziemy się dostosowywać. Już teraz wiemy, że zachowania użytkowników są coraz ważniejsze, wystarczy rozwinąć kompetencje w tym zakresie, aby świadczyć jeszcze lepsze usługi SEM.",[16,61847,61848],{},[224,61849,61850],{},"Zajmujesz się również organizacją wydarzeń z serii semKRK. Skąd pomysł na taki cykl wydarzeń i od czego się zaczęło?",[16,61852,61853],{},"Dawno temu w Krakowie… były spotkania SEOwców, nigdy na żadne nie dotarłem i bardzo żałuję. Kiedy powstał pomysł, mieliśmy akurat bardzo ambitną osobę w firmie – Alę – która chciała mocno zaangażować się w organizację takiego wydarzenia i długo się nie zastanawiając – odważyliśmy się. Czego człowiek nie zrobi, żeby miał pretekst do wyjścia z domu wieczorem 😉",[16,61855,61856,227],{},[224,61857,61858],{},"Cykl spotkał się z entuzjastycznym przyjęciem i cieszy się teraz sporą popularnością, a Ty podobno masz plany związane z tym tematem… Co się zmieniło od pierwszej edycji, w której wzięło udział 100 osób?",[16,61860,61861,61865],{},[182,61862,6824],{"href":61863,"rel":61864},"https:\u002F\u002Flinkhouse.pl\u002Fsemkrk-6-fotorelacja\u002F",[349]," aktualnie odbywa się 3 razy w roku: 2 edycje standardowe na 300 osób – na stałe w Manggha Kraków, a edycje BIG na 500 osób w Starej Zajezdni w Krakowie. Wprowadziliśmy także  semKRK awards, konkurs, w którym agencje mogą zgłaszać case study, aby wygrać możliwość zaprezentowania się na scenie i zdobyć wyróżnienie, które pomoże im wyróżnić się na tle konkurencji. Organizacja wydarzeń to duże przedsięwzięcie, mocno wpływa na pracę agencji. ",[16,61867,61868],{},[224,61869,61870],{},"Jesteś prezesem dużej firmy, a do tego wykładowcą, szkoleniowcem, organizatorem wydarzeń i tatą. Jak udaje Ci się pogodzić wszystkie te obowiązki i jeszcze mieć czas, aby się czasem przespać?",[16,61872,61873],{},"Nie takiej dużej, jest nas już prawie 30 osób i uważamy się za niedużą agencję. Część swojej pracy zautomatyzowałem, tam, gdzie muszę klikać dłużej niż 1h, staram się z naszymi programistami ułatwiać sobie życie. Mam świetny zespół, który rozumie moje lakoniczne maile i dzięki temu wiele zadań mogę łatwo delegować. Serie dni, gdzie pracuję po 12h dziennie, odbijam sobie takimi, gdzie nie sprawdzam programu pocztowego.",[16,61875,61876],{},[224,61877,61878],{},"Jakie masz pomysły na swoją firmę w perspektywie najbliższych lat? Jakie cele chcecie osiągnąć?",[16,61880,61881],{},"Nie chcę zdradzać wszystkiego, ale m.in. dla naszych stacjonarnych współpracowników stworzyliśmy biuro – naszą bazę główną, która jest również miejscem, gdzie stale szkolimy. Pracujemy też powoli nad własnymi narzędziami, które mają wspomagać pracę działów SEO\u002FSEM i być może wreszcie zaczniemy poważniej skalować nasze działania za granicą, które cały czas są obecne, jednak ani się nimi nie mieliśmy okazji chwalić, ani nie widać ich na naszej stronie.",{"title":34,"searchDepth":190,"depth":190,"links":61883},[],"2020-03-24","Jak zmieniała się branża SEO i SEM oraz co czeka nas w przyszłości? Na te pytania odpowiada Krzysztof Marzec, CEO agencji Deva Group. Patrząc na firmy, które odniosły sukces, łatwo ulec złudzeniu, że","\u002Fblog\u002Fimages\u002Fwywiad-z-krzysztofem-marcem-deva-group.webp",{},"\u002Fblog\u002Fwywiad-z-krzysztofem-marcem-deva-group",{"title":61769,"description":61885},"blog\u002Fwywiad-z-krzysztofem-marcem-deva-group","m_r90sARC_yvyuXBXWCIXBRONexhK7_TUVmtvKIWDhQ",{"id":61893,"title":61894,"author":377,"body":61895,"category":5063,"coverStyle":197,"date":62421,"description":62422,"excerpt":197,"extension":200,"image":62423,"meta":62424,"navigation":203,"path":62425,"readTime":62426,"seo":62427,"seoDescription":197,"stem":62428,"__hash__":62429},"blog\u002Fblog\u002Flink-building-bez-sciemy.md","Link building bez ściemy",{"type":9,"value":61896,"toc":62385},[61897,61905,61908,61912,61915,61918,61922,61929,61933,61942,61945,61949,61961,61966,61969,61974,61977,61981,61986,61989,61993,61996,61999,62005,62007,62018,62023,62026,62031,62034,62038,62043,62046,62054,62059,62062,62069,62072,62075,62083,62086,62091,62094,62098,62101,62106,62109,62112,62115,62119,62122,62127,62130,62136,62139,62144,62147,62150,62154,62157,62160,62164,62168,62173,62176,62180,62185,62188,62192,62195,62198,62201,62204,62208,62211,62215,62220,62223,62227,62230,62235,62238,62243,62246,62251,62254,62259,62262,62267,62270,62274,62277,62281,62284,62287,62290,62293,62297,62300,62303,62306,62309,62314,62317,62320,62323,62326,62330,62333,62337,62340,62344,62347,62351,62354,62358,62361,62365,62368,62371],[16,61898,61899,61900,61904],{},"Pod koniec lutego mieliśmy okazję uczestniczyć w webinarze przeprowadzonym przez SEMrush. Opowiedzieliśmy o tym, jak specjaliści SEO przeprowadzają link building: jak wybierają serwisy oraz ",[182,61901,61903],{"href":42367,"rel":61902},[349],"jak prowadzą kampanie link buildingu",". Przybliżyliśmy też outreach w polskich realiach.",[16,61906,61907],{},"Jeżeli chcesz dowiedzieć się czegoś na ten temat, a wolisz czytać niż oglądać, to znajdziesz tu wiele ciekawych faktów i statystyk opartych o działania polskich specjalistów SEO na platformie Linkhouse.",[12,61909,61911],{"id":61910},"jak-to-się-zaczęło","Jak to się zaczęło?",[16,61913,61914],{},"Pozycjonowanie strony w ostatnich latach różni się diametralnie od pierwszej dekady XXI wieku. W tamtym momencie można było w zasadzie każdą stronę wypozycjonować na dowolne słowo kluczowe za pomocą anchor tekstów. Wystarczyło narzędzie, takie jak ScrapeBox, oraz wykorzystanie słów kluczowych w title oraz treści. ",[16,61916,61917],{},"Google wtedy opierało określenie tematyki strony na podstawie anchor tekstów w linkach. W taki sposób, przy używaniu technik należących zdecydowanie do Black Hat SEO, na wyszukiwaniu ucierpiała strona Kancelarii Prezydenckiej w 2007 roku oraz Radio Maryja. Obie witryny znalazły się na pierwszym miejscu wyszukiwań pod hasłem, które nie było zgodne z ich strategią SEO.",[12,61919,61921],{"id":61920},"link-building-obecnie","Link building obecnie",[16,61923,61924,61925,61928],{},"Obecnie Google określa tematykę strony na podstawie jej treści. Z biegiem czasu i kolejnymi aktualizacjami algorytmy są udoskanalane. Z tego względu sugerowanie tematyki anchorami i linkami, która nie jest istotna z punktu widzenia treści strony, nie przynosi efektów. ",[182,61926,5063],{"href":38065,"rel":61927},[349]," jednak nadal jest aktualny, chociaż z innych powodów niż dziesięć lat temu.",[12,61930,61932],{"id":61931},"walka-o-pierwszą-stronę-w-google","Walka o pierwszą stronę w Google",[16,61934,61935,61936,61941],{},"Wraz ze wzrostem biznesu internetowego coraz trudniej jest pojawić się na pierwszej stronie wyszukiwań w Google: a z badań wiadomo, że ",[182,61937,61940],{"href":61938,"rel":61939},"https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F14416\u002F100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx",[349],"75% użytkowników"," wyszukiwarki nie przechodzi dalej. Z tego względu coraz więcej firm zwiększa budżety na pozycjonowanie i korzysta z usług specjalistów.",[16,61943,61944],{},"Rozwijają się też narzędzia służące do optymalizacji strony, aby nadążyć za coraz większą złożonością tego tematu. Przez to witryny są generalnie dobrze zoptymalizowane: pojawiło się nawet takie pojęcie jak przeoptymalizowanie strony. Takie ekstremum obniża pozycję w wyszukiwaniach. Optymalizacja pod wyszukiwarki przestała być przewagą konkurencyjną.",[12,61946,61948],{"id":61947},"szukanie-innych-przewag","Szukanie innych przewag",[16,61950,61951,61952,61957,61958],{},"Jeśli nie optymalizacja, to co? Najbardziej widoczna staje się walka na budżety. Firmy inwestują coraz więcej w działania SEO i link building. Potwierdzają to ",[182,61953,61956],{"href":61954,"rel":61955},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-w-polsce-2018-wyniki-badania\u002F",[349],"badania, które przeprowadziliśmy pod koniec 2018 roku",". 400 specjalistów z Polski odpowiedziało na pytania poruszające różne kwestie związane z link buildingiem. Według nich, link building ma trochę niższy wpływ na pozycję strony w wynikach wyszukiwania w porównaniu do optymalizacji onsite (32% vs. 40%), jednak ten wynik nadal jest istotny.",[32,61959],{"alt":34,"src":61960},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F01-e1584608365712-1024x583.png",[16,61962,61963],{},[32,61964],{"alt":34,"src":61965},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F02.png",[16,61967,61968],{},"Z tego względu, że podobne badania przeprowadziliśmy też pod koniec 2017 roku, możemy porównać zmiany w odpowiedziach między 2017 i 2018 rokiem. Zauważymy procentowy wzrost udziału planowanych wydatków na link building w budżecie SEO.",[16,61970,61971],{},[32,61972],{"alt":34,"src":61973},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F03.png",[16,61975,61976],{},"W badaniu pytaliśmy również o planowany budżet na rok 2019. Prawie połowa respondentów zadeklarowała wzrosty w wydatkach na link building, co znalazło odbicie w naszych sprawozdaniach finansowych za 2019 rok.",[220,61978,61980],{"id":61979},"dlaczego-te-badania-są-reprezentatywne","Dlaczego te badania są reprezentatywne?",[16,61982,61983],{},[32,61984],{"alt":34,"src":61985},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F04-300x167.png",[16,61987,61988],{},"W Linkhouse mamy platformę na dużą skalę. Dzięki temu mamy dostęp do zróżnicowanych danych, których analiza pozwala na określenie trendów w branży. Wśród klientów są zarówno tacy, którzy linkują domeny zanim jeszcze będą zaindeksowane, i tacy, których widoczność w Senuto to około 48 milionów. Jest to najwyższy wynik w Polsce w branży e-commerce. Zróżnicowane są branże, sposób organizacji firm oraz wielkość firm, co przekłada się również na domeny.",[220,61990,61992],{"id":61991},"co-oferuje-linkhouse","Co oferuje Linkhouse?",[16,61994,61995],{},"Mimo tego, że obecnie klienci najchętniej wybierają artykuły sponsorowane, to udostępniamy każdą forma linkowania. Mogą zdecydować się na linki z forów, daty logowania, linki umieszczane w wizytówkach oraz przekierowania 301.",[16,61997,61998],{},"W naszej bazie obecne są bardzo zróżnicowane serwisy. Znajdują się tam duże portale, jak Interia i Wirtualna Polska, ale też strony zapleczowe.",[16,62000,62001,62004],{},[182,62002,377],{"href":46732,"rel":62003},[349]," integruje się z wieloma narzędziami, takimi jak Majestic, Senuto czy SEMrush. Przez to przy wyborze portalu użytkownik ma do wyboru około 40 filtrów, co pomaga mu w podjęciu właściwej decyzji.",[12,62006,2169],{"id":2168},[16,62008,62009,62010,62013,62014,62017],{},"Według naszych badań, 91% ankietowanych używało ",[182,62011,7700],{"href":5156,"rel":62012},[349],". U pozostałych 9% główną przyczyną odrzucenia takiej formy ",[182,62015,5208],{"href":5206,"rel":62016},[349]," był niedobory budżetowe. Wśród respondentów, którzy przeznaczali więcej niż 500 zł miesięcznie na link building strony, 96% wykorzystało artykuły sponsorowane.",[16,62019,62020],{},[32,62021],{"alt":34,"src":62022},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F05-300x166.png",[16,62024,62025],{},"Trzy kolejne wybierane działania – marketing szeptany, linki z social media i komentarze na blogach – są bezpłatne. Dopiero umieszczenie linków na zapleczach oraz w katalogach stron i firm wiąże się z uiszczeniem opłaty, ale jest ona niższa niż w przypadku artykułów sponsorowanych.",[16,62027,227,62028],{},[32,62029],{"alt":34,"src":62030},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F06-300x167.png",[16,62032,62033],{},"Gdy respondenci mieli wskazać, jakie jedno działanie uważają za najskuteczniejsze, prawie 65% opowiedziało się za artykułami sponsorowanymi.",[220,62035,62037],{"id":62036},"wybór-portali","Wybór portali",[16,62039,62040],{},[32,62041],{"alt":34,"src":62042},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F07-300x169.png",[16,62044,62045],{},"Na podstawie danych z platformy Linkhouse mogliśmy sprawdzić, jak klienci wyszukują interesujące ich portale. Aby ocenić wartość i pozycję strony, mogą skorzystać z kilku wskaźników. Najpopularniejsze to TrustFlow, Domain Rating, ruch, widoczność według Senuto oraz Referring Domains, a wartości podane obok to średnie z wyszukiwań użytkowników.",[16,62047,62048,62053],{},[182,62049,62052],{"href":62050,"rel":62051},"https:\u002F\u002Fblog.majestic.com\u002Fpl\u002Fobjasnienia\u002Fwskazniki-trust-i-citation-flow\u002F",[349],"TrustFlow"," to obecnie najpopularniejszy wskaźnik. Bazuje on na narzędziu Majestic i ocenia jakość i wiarygodność strony. W skali 1-100, za średni wynik uważa się 20: wynik powyżej 70 osiągają jedynie duże strony jak BBC, Onet, Twitter czy Google. ",[16,62055,62056],{},[32,62057],{"alt":34,"src":62058},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F08-300x167.png",[16,62060,62061],{},"Na wykresie możemy zobaczyć, jak działa TrustFlow. Strona do której linkują dwa portale o TF równym 60 i 58 ma wyższy wskaźnik TF niż strony, które uzyskały jeden link (trzeci poziom schematu).",[16,62063,62064,62068],{},[182,62065,22017],{"href":62066,"rel":62067},"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fdomain-rating\u002F",[349]," to wskaźnik stworzony przez Ahrefs. On również jest mierzony w skali 0-100, a jego skala rośnie logarytmicznie. Oznacza to, że różnica między DR 90 – 91 jest o wiele większa niż DR 20 – 21. W związku z tym podnoszenie wskaźnika DR staje się coraz trudniejsze. Domain Rating ocenia ilość i jakość unikalnych linków do-follow, prowadzących do Twojej witryny. Jakość linków zależy od tego, do ilu unikalnych witryn prowadzi strona linkująca. Im ich jest więcej, tym ich jakość jest niższa. W praktyce oznacza to, że linki ze strony o niższym DR, gdzie nie jest ich za dużo, mogą podnieść Twój DR bardziej niż linki ze strony o wyższym DR, która zawiera o wiele więcej linków.",[16,62070,62071],{},"Ruch jest jednym z kluczowych elementów, które decydują o wyborze portalu. Jest to wskaźnik, który najczęściej jest podawany przez właściciela portalu na podstawie jego statystyk w Google Analytics.",[16,62073,62074],{},"Widoczność według Senuto to szacowany miesięczny ruch z organicznych wyników wyszukiwania, określany przez Senuto. Jest on liczony w ten sposób, że dla każdej pozycji z TOP10 w wynikach wyszukiwania w Google został przypisany przewidywany współczynnik CTR. System zlicza przewidywane wizyty miesięcznie, mnożąc wyszukiwania danej frazy przez określony CTR, i sumuje uzyskane wyniki dla każdej frazy, na którą witryna jest widoczna w TOP10.",[16,62076,62077,62082],{},[182,62078,62081],{"href":62079,"rel":62080},"https:\u002F\u002Fhelp.ahrefs.com\u002Fen\u002Farticles\u002F2791107-what-s-the-difference-between-referring-domains-and-backlinks",[349],"Referring Domains"," to liczba stron, z których strona docelowa ma jeden lub więcej backlink. Ten wskaźnik również może być sprawdzony w Ahrefs, a współczynnik DR w dużym stopniu opiera się na tej wartości.",[16,62084,62085],{},"Obserwując ile filtrów używają klienci, aby znaleźć interesujące ich witryny, możemy sprawdzić jak rośnie świadomość wyboru strony. Obecnie najczęściej używa się czterech filtrów merytorycznych i ceny. Porównując kilka wskaźników, zabezpieczamy się przed manipulacjami. Zarówno TrustFlow jak i Domain Rating mogą być zafałszowane, jednak przeprowadza się to w różny sposób. Z tego względu, porównując jeden i drugi wskaźnik, możemy otrzymać obiektywny ogląd sytuacji witryny. W normalnych warunkach DR jest 10-20 punktów wyższy niż TrustFlow.",[16,62087,62088],{},[32,62089],{"alt":34,"src":62090},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F09-300x167.png",[16,62092,62093],{},"Te dane są już oparte o faktycznie zakupione artykuły. Widzimy tutaj wcześniej opisaną zależność: między TF a DR jest 13 punktów różnicy, co mieści się w normie. Porównując wartości TF i DR z wartościami wyszukiwanymi przez użytkowników zauważymy, że nie różnią się zbytnio. TrustFlow w wyszukiwaniu to 19, a Domain Rating 28.",[220,62095,62097],{"id":62096},"wybór-typu-anchora","Wybór typu anchora",[16,62099,62100],{},"Na podstawie 30 000 artykułów sponsorowanych, zakupionych na platformie Linkhouse od drugiego kwartału 2018 roku, możemy przeanalizować linki wychodzące i tendencje dotyczące umieszczania ich.",[16,62102,62103],{},[32,62104],{"alt":34,"src":62105},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F10-300x168.png",[16,62107,62108],{},"W świecie SEO często słyszy się, że głównym anchorem powinno być linkowanie na URL albo na brand. Wyniki analizy zaprzeczają temu stwierdzeniu: dominuje linkowanie na exact match, czyli frazę na którą pozycjonujemy się w wyszukiwarce. ",[16,62110,62111],{},"Następnym anchorem jest adres URL. Możemy zauważyć ciekawą zależność między tymi dwoma sposobami linkowania: gdy exact match staje się bardziej popularny, dzieje się to kosztem URL. Pozostałe formy linkowania są w miarę stałe.",[16,62113,62114],{},"Dosyć rzadko pojawiają się anchory opisowe. W tej analizie są rozumiane jako te, które mają więcej niż pięć słów.",[220,62116,62118],{"id":62117},"wybór-sposobu-linkowania","Wybór sposobu linkowania",[16,62120,62121],{},"Zobaczmy teraz jaki sposób linkowania artykułów sponsorowanych do stron wybierają nasi użytkownicy.",[16,62123,62124],{},[32,62125],{"alt":34,"src":62126},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F11-300x168.png",[16,62128,62129],{},"O wiele częściej linkuje się do podstron, niż do strony głównej. ",[16,62131,62132,62133],{},"  ",[32,62134],{"alt":34,"src":62135},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F12-1-300x168.png",[16,62137,62138],{},"Około 60% artykułów sponsorowanych zawierało tylko jeden link. ",[16,62140,62141],{},[32,62142],{"alt":34,"src":62143},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F13-1-300x167.png",[16,62145,62146],{},"Fakt, że dobiera się portale pod kątem tematycznym, nie powinien dziwić. Procent linków tematycznych zależy jednak od branży. Najbardziej na nich zależy branży finansowej i ubezpieczeniowej, gdzie około 80% linków to linki tematyczne. W kategorii związanej z urodą i zdrowiem takich linków znajdziemy już tylko 40%.",[16,62148,62149],{},"Praktycznie wszystkie linki umieszczane w artykułach sponsorowanych to linki do-follow: no-follow to tylko 1,71%. Sprawdziliśmy również, czy pojawiają się linki niepozycjonujące – do Wikipedii, Twittera czy innych stron tego typu. W grupie przeanalizowanych 30 000 artykułów znalazły się tylko w 27 przypadkach.",[220,62151,62153],{"id":62152},"wykorzystywanie-altów","Wykorzystywanie ALTów",[16,62155,62156],{},"W momencie, kiedy w artykule pojawia się więcej niż zdjęcie wyróżniające, które jest zajawką na stronie, można dostarczać ALTy do tych zdjęć. Z takiej możliwości korzysta 70% klientów.",[16,62158,62159],{},"W podobny sposób można zagnieżdżać filmy YouTube w publikacjach. Jednak kiedy jest taka opcja, korzysta z niej tylko 2,85% klientów.",[12,62161,62163],{"id":62162},"jakie-artykuły-są-publikowane","Jakie artykuły są publikowane?",[220,62165,62167],{"id":62166},"teksty-zamawiane-w-linkhouse","Teksty zamawiane w Linkhouse",[16,62169,62170],{},[32,62171],{"alt":34,"src":62172},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F14-300x169.png",[16,62174,62175],{},"W Linkhouse realizujemy bardzo dużo treści. W zależności od miesiąca, jest to od 60% do 70% wszystkich artykułów publikowanych przez platformę. Większość klientów zamawia najtańszą formę artykułu: 2500 znaków ze spacjami. Jest to standard w branży.",[220,62177,62179],{"id":62178},"teksty-dostarczane-przez-reklamodawców","Teksty dostarczane przez reklamodawców",[220,62181,62182],{"id":34},[32,62183],{"alt":34,"src":62184},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F15-1-300x168.png",[16,62186,62187],{},"Artykuły dostarczane przez klientów są już zazwyczaj dłuższe o około 1000 znaków ze spacjami.",[220,62189,62191],{"id":62190},"publikacje-terminowe-a-bezterminowe","Publikacje terminowe a bezterminowe",[16,62193,62194],{},"W Linkhouse oferujemy dwa typy publikacji: terminowe i bezterminowe. Publikacje bezterminowe to takie, które są zamieszczone na portalu na okres minimum 12 miesięcy. Jeśli po tym czasie portal nadal istnieje, to artykuł musi zostać w niezmienionej formie. Na taki typ publikacji decyduje się 71% naszych klientów.",[16,62196,62197],{},"Publikacje terminowe mogą zostać usunięte przez właściciela portalu po 12 miesiącach. Jednak, jak wynika z naszych danych, 75% artykułów umieszczonych jako publikacje terminowe zostaje po tym terminie z utrzymanymi linkami do-follow.",[220,62199,62200],{"id":46954},"Kod śledzenia",[16,62202,62203],{},"W większości portali z bazy umożliwiamy zamieszczenie kodu śledzenia, pozwalającego na przeanalizowanie ruchu z danego artykułu. Zdecydowało się na to jednak jedynie 10% klientów.",[12,62205,62207],{"id":62206},"od-czego-zależy-cena-publikacji","Od czego zależy cena publikacji?",[16,62209,62210],{},"Przy następnych wykresach podajemy średnie ceny zrealizowanych publikacji: nie uwzględniamy tutaj kosztów ewentualnego napisania artykułu.",[220,62212,62214],{"id":62213},"branża","Branża",[16,62216,62217],{},[32,62218],{"alt":34,"src":62219},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F16-1-300x169.png",[16,62221,62222],{},"Strony należące do kategorii IT oraz Kobieta są statystycznie najdroższe. Nie zawsze zależy to od parametrów witryny. Często są to blogi prowadzone przez autorów, którzy wysoko wyceniają możliwość opublikowania artykułu na ich stronie.",[220,62224,62226],{"id":62225},"pozycja-w-rankingach","Pozycja w rankingach",[16,62228,62229],{},"Sprawdźmy teraz, jak cena publikacji przekłada się na parametry witryny.",[16,62231,62232],{},[32,62233],{"alt":34,"src":62234},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F17-300x168.png",[16,62236,62237],{},"Do TrustFlow równego 40 cena publikacji rośnie mniej więcej proporcjonalnie. Wzrost o 10% w budżecie powoduje podobny wzrost we wskaźniku TF. ",[16,62239,62240],{},[32,62241],{"alt":34,"src":62242},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F18-300x167.png",[16,62244,62245],{},"Oba wykresy odzwierciedlają fakt, że skala TF i DR jest logarytmiczna. Osiągnięcie wyższych wskaźników staje się coraz trudniejsze, dlatego publikacje na takich stronach są o wiele wyżej wyceniane.",[16,62247,62248],{},[32,62249],{"alt":34,"src":62250},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F19-300x168.png",[16,62252,62253],{},"Ciekawą zależnością jest fakt, że publikacje w zakresie widoczności 25 001 – 50 000 są wycenione podobnie jak 100 001 – 250 000 oraz wyżej niż 50 001 – 100 000. ",[16,62255,62256],{},[32,62257],{"alt":34,"src":62258},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F20-300x168.png",[16,62260,62261],{},"W przypadku ruchu, pomijając dwie najwyższe wartości (od 250 001 w górę) ceny rosną proporcjonalnie.",[16,62263,62264],{},[32,62265],{"alt":34,"src":62266},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F21-1-300x167.png",[16,62268,62269],{},"Na koniec zobaczmy, jak zmieniała się średnia cena netto publikacji artykułu sponsorowanego. Trend wzrostowy odzwierciedla fakt, że zwiększają się budżety przeznaczane na link building. Klienci mogą sobie pozwolić na publikacje na portalach o wyższych parametrach.",[12,62271,62273],{"id":62272},"outreach","Outreach",[16,62275,62276],{},"Ostatnim tematem, który poruszymy w tym artykule, jest outreach. Jest to jeden z najtrudniejszych sposobów pozyskiwania linków. Spróbujemy go trochę przybliżyć i rozwiać niektóre mity, krążące wokół outreachu.",[12,62278,62280],{"id":62279},"czym-nie-jest","Czym (nie) jest?",[16,62282,62283],{},"Outreach rozumiemy jako możliwość pozyskania linków bez wniesienia opłaty w miejscach, gdzie nie możemy ich umieścić samodzielnie. Jako przykład mogą posłużyć posty gościnne. Taki post na blogu jest outreachem, w przeciwieństwie do komentarza na tej samej stronie.",[16,62285,62286],{},"Outreach nigdy nie jest wprost bezpłatny. Za umieszczenie linku na stronie zapłacimy czasem zainwestowanym w pozyskiwanie kontaktów, w niektórych przypadkach zostaniemy poproszeni o wniesienie opłaty.",[16,62288,62289],{},"Z tego względu należy pamiętać, że nie istnieje coś takiego jak bezpłatny link. Warto mieć gdzieś z tyłu głowy, że zgodzą się na publikację artykułu za opłatą, i uwzględnić to w budżecie.",[16,62291,62292],{},"Czasem na LinkedIN lub mailowo można dostać propozycję kupna paczki outreachu, gdzie obiecuje się umieszczenie postów gościnnych na różnych portalach. Podane są takie dane domen jak link czy DA. Nie spełnia to jednak definicji outreachu, który z założenia powinien być bez opłaty przed przyjęciem tekstu.",[12,62294,62296],{"id":62295},"jasne-i-ciemne-strony-outreachu","Jasne i ciemne strony outreachu",[16,62298,62299],{},"Skuteczne przeprowadzenie outreachu jest wyzwaniem. ",[16,62301,62302],{},"W Polsce właściciele stron mają wysoką świadomość monetyzacji. Z tego względu umieszczenie linka na ich stronach bez uiszczenia opłaty jest jeszcze trudniejsze, szczególnie jeśli mogą zauważyć, że chodzi nam głównie o linki.",[16,62304,62305],{},"Aby nasz outreach zadziałał, potrzebujemy przekonać właściciela strony do umieszczenia naszego tekstu. W praktyce sprawdzają się dwa sposoby: podajemy bardzo dobry powód, aby umieścić nasz artykuł na czyjejś stronie, albo tekst jest na wysokim poziomie. Przez to sama praca nad artykułem jest zazwyczaj bardziej czasochłonna.",[16,62307,62308],{},"Ta kwestia przejawia się wszędzie w outreachu: trzeba mieć świadomość, że wymaga wielu godzin pracy. Widać to na statystykach opublikowanych w poście Matthew Woodwarda:",[16,62310,62311],{},[32,62312],{"alt":34,"src":62313},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002F22.png",[16,62315,62316],{},"Zwróćmy uwagę, że każdy outreach, który zakończył się sukcesem, to około dwóch godzin pracy (chociaż może dochodzić do siedmiu), oraz średnia skuteczność działań to kilka procent. Podkreśla to, że nawet przy poświęceniu czasu na pozyskanie linka, i tak nie mamy gwarancji sukcesu.",[16,62318,62319],{},"Ostatnią negatywną stroną outreachu jest ograniczenie precyzji linkowania. Kiedy kupujemy publikację, można sprecyzować dokąd ten link ma prowadzić: strona główna, podstrona, lub inna interesująca nas opcja. Przy outreachu zdajemy się na dobrą wolę właściciela portalu lub na szczęście i nie mamy aż takiej kontroli nad tym, co finalnie znajdzie się na stronie.",[16,62321,62322],{},"Przejdźmy teraz do pozytywów. Najważniejszą kwestią – i często powodem dla którego decydujemy się na outreach – jest pozyskanie linków z miejsc, które są trudno dostępne. Jeżeli danego portalu nie ma w bazie, to nasza konkurencja również ma do niego ograniczony dostęp. Przeprowadzając nasz outreach z powodzeniem zyskujemy przewagę konkurencyjną.",[16,62324,62325],{},"Inną zaletą jest brak opłaty za publikację, jednak w praktyce nie zawsze tak jest. Tak jak wspominaliśmy wcześniej, zawsze inwestujemy nasz czas pracy w pozyskanie linków, a czasem i tak trzeba zapłacić. ",[12,62327,62329],{"id":62328},"jak-przeprowadzać-outreach","Jak przeprowadzać outreach?",[16,62331,62332],{},"Przedstawiamy Ci kilka wskazówek, które mogą pomóc w przeprowadzeniu outreachu.",[220,62334,62336],{"id":62335},"analiza-konkurencji","Analiza konkurencji",[16,62338,62339],{},"Warto zacząć od analizy konkurencji. Sprawdź, jakie portale linkują do stron konkurencji, i porównaj później te strony z bazami Linkhouse i WhitePress. Te strony możesz odrzucić: jeżeli są w bazach, gdzie możesz wykupić płatne artykuły, jest bardzo małe prawdopodobieństwo, że zgodziliby się na outreach. Miej na uwadze, że pokrycie tych baz jest bardzo wysokie. Jako przykład weźmy portale dotyczące Śląska. W bazie Linkhouse znajduje się 80 ze witryn należących do TOP100 w Senuto, a brakujące 20% to portale z niższymi ratingami.",[220,62341,62343],{"id":62342},"kontakt-z-właścicielami-portalu","Kontakt z właścicielami portalu",[16,62345,62346],{},"Jak wybierzesz już strony, z którymi chcesz się skontaktować, postaraj się zdobyć osobistego maila do redakcji. Często to będzie wymagać większych poszukiwań niż zakładka “kontakt” na stronie, ale dzięki temu zwiększasz swoje szanse na odpowiedź. Unikaj formularzy kontaktowych i ogólnych maili do redakcji. Jeśli nie ma podanego żadnego osobistego maila w tym dziale, spróbuj znaleźć adres kogokolwiek innego. Najczęściej są tworzone według jednego wzoru, więc możesz przenieść to na osobę kontaktową. Tak zwiększysz szanse na to, że Twoja wiadomość dotrze do adresata, a Ty otrzymasz odpowiedź.",[220,62348,62350],{"id":62349},"argumentacja","Argumentacja",[16,62352,62353],{},"Jak już wspominaliśmy, musisz przekonać do swojego tekstu. Przygotuj sobie więc bardzo dobry powód, albo bardzo dobry artykuł – a najlepiej i to, i to.",[220,62355,62357],{"id":62356},"plan-b","Plan B",[16,62359,62360],{},"Ostatnią kwestią jest przygotowanie na sytuację, w której tekst zostanie zaakceptowany za opłatą. Zastanów się, na jaką kwotę ewentualnie możesz sobie pozwolić. Przygotowanie pod takim kątem sprawi, że czas poświęcony na przygotowanie artykułu i kontakt z wydawcą nie rozbije się o kwotę, która byłaby akceptowalna, jeśli byłaby przewidziana wcześniej. Jej dokładna wysokość będzie zależała od Twojej sytuacji.",[12,62362,62364],{"id":62363},"najważniejsze-myśli","Najważniejsze myśli",[16,62366,62367],{},"Link building jest coraz bardziej doceniany przez specjalistów SEO. Artykuły sponsorowane są najbardziej popularną opcją ze względu na ich skuteczność. Na platformie Linkhouse masz szeroki wybór portali, gdzie możesz pozyskać link, umieszczając swój tekst lub zamawiając jego przygotowanie.",[16,62369,62370],{},"Outreach jest szczególną formą pozyskiwania linków. Mimo tego, że wymaga dużego nakładu pracy, to pozwala osiągnąć przewagę konkurencyjną: pojawisz się tam, gdzie nie ma Twojej konkurencji. ",[16,62372,62373,62374,62379,62380,284],{},"Jeśli interesuje Cię nagranie z webinaru oraz sesja pytań i odpowiedzi, znajdziesz je ",[182,62375,62378],{"href":62376,"rel":62377},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=YXwr7YoO-oo&feature=youtu.be",[349],"pod tym linkiem",". Możesz również ",[182,62381,62384],{"href":62382,"rel":62383},"https:\u002F\u002Fwww.semrush.com\u002Fwebinars\u002Flink-building-bez-sciemy\u002F",[349],"pobrać slajdy z prezentacji",{"title":34,"searchDepth":190,"depth":190,"links":62386},[62387,62388,62389,62390,62394,62400,62407,62411,62412,62413,62414,62420],{"id":61910,"depth":190,"text":61911},{"id":61920,"depth":190,"text":61921},{"id":61931,"depth":190,"text":61932},{"id":61947,"depth":190,"text":61948,"children":62391},[62392,62393],{"id":61979,"depth":359,"text":61980},{"id":61991,"depth":359,"text":61992},{"id":2168,"depth":190,"text":2169,"children":62395},[62396,62397,62398,62399],{"id":62036,"depth":359,"text":62037},{"id":62096,"depth":359,"text":62097},{"id":62117,"depth":359,"text":62118},{"id":62152,"depth":359,"text":62153},{"id":62162,"depth":190,"text":62163,"children":62401},[62402,62403,62404,62405,62406],{"id":62166,"depth":359,"text":62167},{"id":62178,"depth":359,"text":62179},{"id":34,"depth":359,"text":34},{"id":62190,"depth":359,"text":62191},{"id":46954,"depth":359,"text":62200},{"id":62206,"depth":190,"text":62207,"children":62408},[62409,62410],{"id":62213,"depth":359,"text":62214},{"id":62225,"depth":359,"text":62226},{"id":62272,"depth":190,"text":62273},{"id":62279,"depth":190,"text":62280},{"id":62295,"depth":190,"text":62296},{"id":62328,"depth":190,"text":62329,"children":62415},[62416,62417,62418,62419],{"id":62335,"depth":359,"text":62336},{"id":62342,"depth":359,"text":62343},{"id":62349,"depth":359,"text":62350},{"id":62356,"depth":359,"text":62357},{"id":62363,"depth":190,"text":62364},"2020-03-19","Pod koniec lutego mieliśmy okazję uczestniczyć w webinarze przeprowadzonym przez SEMrush. Opowiedzieliśmy o tym, jak specjaliści SEO przeprowadzają link building: jak wybierają serwisy oraz jak prowad","\u002Fblog\u002Fimages\u002Flink-building-bez-sciemy.webp",{},"\u002Fblog\u002Flink-building-bez-sciemy","14 min czytania",{"title":61894,"description":62422},"blog\u002Flink-building-bez-sciemy","8EiRcoI2rPLD5uDFXJYwwlRRbStC10MLoVmxvRnsYKE",{"id":62431,"title":62432,"author":377,"body":62433,"category":13526,"coverStyle":197,"date":62639,"description":62640,"excerpt":197,"extension":200,"image":62641,"meta":62642,"navigation":203,"path":62643,"readTime":5370,"seo":62644,"seoDescription":197,"stem":62645,"__hash__":62646},"blog\u002Fblog\u002Fcontent-to-krol-10-sposobow-promocji-contentu.md","Content to król, dystrybucja to królowa. 10+ sposobów na promocję treści.",{"type":9,"value":62434,"toc":62629},[62435,62448,62454,62457,62463,62471,62477,62482,62485,62488,62491,62498,62504,62507,62513,62516,62519,62544,62547,62550,62553,62559,62567,62570,62573,62576,62582,62585,62591,62597,62604,62607,62610,62613,62616,62624],[16,62436,62437,62438,62443,62444,62447],{},"Ile treści powstaje codziennie w Internecie? ",[182,62439,62442],{"href":62440,"rel":62441},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fbernardmarr\u002F2018\u002F05\u002F21\u002Fhow-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read\u002F",[349],"Według Forbes, to ponad 2,5 kwintylionów danych",". Na wiele z nich składają się z posty i ",[182,62445,46268],{"href":45118,"rel":62446},[349],", artykuły czy publikacje. Sęk w tym, że często tworzone są one przez więcej osób niż… je czyta. Marnowanie czasu na stworzenie treści, których nikt nie zna, to coraz ważniejsza udręka wielu marek i marketerów. ",[16,62449,62450,62451],{},"Nie ma uniwersalnej metody na skuteczną promocję treści, ale są sposoby które zdecydowanie mogą wesprzeć ten proces. ",[224,62452,62453],{},"Kluczem często okazuje się dystrybucja.",[16,62455,62456],{},"W procesie tworzenia treści tak naprawdę liczy się to, co zamierzasz ze swoimi treściami dalej zrobić i jak je wypromować. Jak istotna jest dystrybucja treści i na co zwrócić uwagę, dodając ten element do swojej strategii contentowej? Jeśli masz dużo treści lub zamierzasz stworzyć sporo treści w najbliższej przyszłości, ten artykuł może pomóc Ci uporządkować proces dystrybucji.",[12,62458,62460],{"id":62459},"co-to-jest-dystrybucja-treści",[224,62461,62462],{},"Co to jest dystrybucja treści?",[16,62464,62465,62466,62470],{},"Dystrybucja treści to zestaw taktyk, za pomocą których możesz udostępnić swoje treści i przyciągnąć do nich potencjalną grupę docelową. Możesz korzystać z ",[182,62467,62469],{"href":4914,"rel":62468},[349],"mediów społecznościowych",", mediów, postów sponsorowanych i artykułów – a to zaledwie kilka sposobów dystrybucji treści, o których powiemy nieco więcej poniżej.",[12,62472,62474],{"id":62473},"dlaczego-twoje-treści-wymagają-dystrybucji",[224,62475,62476],{},"Dlaczego Twoje treści wymagają dystrybucji?",[16,62478,62479],{},[949,62480,62481],{},"Krótko mówiąc: nikt nie dowie się o Twoich treściach, jeśli nie rozpowszechnisz ich tam, gdzie znajduje się Twoja grupa docelowa.",[16,62483,62484],{},"Dystrybucja treści może pomóc Ci dotrzeć do tych, na których Ci najbardziej zależy: do odbiorców, którzy prawdopodobnie dokonają konwersji w pożądany sposób. Nie trzeba dodawać, że może to także wpłynąć na SEO, jeśli udostępnisz treści na kilka sposobów, używając kilku źródeł.",[16,62486,62487],{},"Poza tym po prostu chcesz, aby Twoje treści były widoczne i doceniane, prawda?",[16,62489,62490],{},"Załóż, że z każdego artykułu przygotujesz co najmniej osiem pobocznych form dystrybucji. Mogą to być zapowiedzi, krótsze artykuły odsyłające, grafiki, infografiki, video czy wywiady – zależy to od Ciebie, ale pomaga Ci utrzymać Twoją redystrybucję na wodzy. ",[16,62492,62493,62494,62497],{},"Teraz możesz powiedzieć: ",[949,62495,62496],{},"łatwiej powiedzieć niż zrobić."," Poniżej znajdziesz kilka sprawdzonych pomysłów na to, jak rozpowszechniać treści, aby trafiały do ​​właściwych odbiorców.",[12,62499,62501],{"id":62500},"kreatywne-sposoby-dystrybucji-treści",[224,62502,62503],{},"Kreatywne sposoby dystrybucji treści",[16,62505,62506],{},"Wielu marketerów uważa, że ​​napisanie treści wymaga później zwykłego udostępnienia w mediach społecznościowych, w formie pojedynczego postu. Czasami mają po prostu nadzieję, że dany fragment treści zostanie zauważony w Google. Jednak w tak zaciętej konkurencji wyróżnianie się z tłumu i zaprzyjaźnienie się z Google może być trudnością. Co możesz zrobić, aby odpowiednio dystrybuować content? Znamy kilka dobrych praktyk.",[220,62508,62510],{"id":62509},"korzystaj-z-mediów-społecznościowych",[224,62511,62512],{},"Korzystaj z mediów społecznościowych",[16,62514,62515],{},"Jest rzeczą oczywistą, że media społecznościowe są bardzo często wykorzystywane do dystrybucji treści między platformami: szybko i w najbardziej przystępny sposób. Nie należy jednak ograniczać się do udostępniania w social media! Podczas gdy wielu marketerów uważa, że ​​jedyne, co mogą zrobić w mediach społecznościowych, to udostępnić post na swoich stronach, prawda jest taka, że… możesz zrobić z Twoim contentem znacznie więcej.",[16,62517,62518],{},"Przygotowanie prostej strategii dla działań w mediach społecznościowych może zaoszczędzić dużo czasu i problemów. Jakie sposoby możesz wykorzystać?",[51,62520,62521,62526,62532,62538],{},[54,62522,62523],{},[224,62524,62525],{},"udostępnij treści na stronach i profilach, którymi zarządzasz w obrębie marki",[54,62527,62528,62531],{},[224,62529,62530],{},"udostępnij treści w niektórych odpowiednich grupach dla Twojej niszy i branży"," (na przykład, ten artykuł prawdopodobnie świetnie sprawdziłby się na grupie marketingowej)",[54,62533,62534,62537],{},[224,62535,62536],{},"jak najlepiej wykorzystaj swoje prywatne profile w mediach społecznościowych",": szczególnie wtedy, kiedy Twoja sieć kontaktów jest duża, silna i może być zainteresowana udostępnionymi treściami",[54,62539,62540,62543],{},[224,62541,62542],{},"podziel się swoją treścią z tymi podmiotami, które mogłyby skorzystać z dalszego udostępniania"," (powiedzmy, że opublikowałeś coś o lawinach i chciałbyś, aby jedna społeczność, która interesuje się takim tematem, udostępniła Twój artykuł: jeśli jest merytoryczny i stanowi wartość dodaną, to jest bardzo prawdopodobne, że Ci pomogą)",[16,62545,62546],{},"Oczywiście jest to tylko kilka pomysłów, które możesz wypróbować i wdrożyć, a testowanie nigdy nie zaszkodzi. Pamiętaj o wybieraniu tylko tych źródeł, które naprawdę mogą być zainteresowane Twoim contentem. Jeśli zastosujesz podejście „spray and pray” (udostępniasz wszystko, w dowolnym miejscu i czasie, gdziekolwiek się da), nie dziw się, że wyniki nie przychodzą. ",[16,62548,62549],{},"Istnieje wiele platform social media, które warto wykorzystać do udostępniania Twoich treści. Podczas gdy Facebook dla wielu marketerów to naturalny wybór dla dystrybucji, warto zainteresować się także innymi kanałami społecznościowymi. Na LinkedIn możesz publikować niektóre dłuższe formy treści lub “sneak peeki” (czyli tzw. key takeaways opublikowane w artykule na LinkedIn Publishing). Instagram to idealne miejsce na wszelkie treści wizualne, Pinterest może być wykorzystany, jeśli chodzi o infografiki. Twitter może się przydać, jeśli chcesz zyskać uznanie i zostać zauważonym na przykład przez dziennikarzy.",[16,62551,62552],{},"Jest jednak coś więcej. Quora jest platformą Q&A (pytań i odpowiedzi), która często jest również identyfikowana jako jedno z mediów społecznościowych. Nie powinna zatem dziwić Cię kolejna porada, jaką dla Ciebie przygotowaliśmy.",[220,62554,62556],{"id":62555},"wykorzystaj-quorę",[224,62557,62558],{},"Wykorzystaj Quorę",[16,62560,62561,62562,62566],{},"Istnieje wiele korzyści płynących z udanej strategii mediów społecznościowych w ",[182,62563,62565],{"href":42397,"rel":62564},[349],"Quora",". Dzięki Quorze, możesz zbudować swój wizerunek eksperta, ale możesz także promować swoją markę – a co za tym idzie, także swoje treści.",[16,62568,62569],{},"Aktywność w Quora może pomóc Ci stworzyć profesjonalną markę i poznać potrzeby swoich grup docelowych. Angażując się w wiele wątków i rozmów, możesz udostępniać linki do swoich treści (jeśli są one wartościowe dla odbiorców, Quora nie cierpi słabej jakości!).",[16,62571,62572],{},"Powiedzmy, że napisałeś świetny artykuł o najczęstszych błędach związanych z lotem do USA. Możesz poszukać konkretnych pytań, w których ludzie szukają odpowiedzi na taki temat i link do treści, ponieważ jest to istotne.",[16,62574,62575],{},"Nie oczekuj cudów od pierwszego dnia! Czasami trzeba czekać na efekty i oczywiście trzeba budować swój profil i zamieszczać odpowiedzi codziennie. Ostrzeżenie: to naprawdę uzależnia i wkrótce Quora może zastąpić wiele innych działań online dla Ciebie! Co więcej, możesz to robić zarówno na lokalny, polski rynek jak i na rynki zagraniczne: Quora dostępna jest w kilku językach, a jej anglojęzyczna wersja cieszy się rosnącą popularnością na całym świecie. ",[220,62577,62579],{"id":62578},"skorzystaj-z-agregatorów-treści",[224,62580,62581],{},"Skorzystaj z agregatorów treści",[16,62583,62584],{},"Jeśli uważasz, że zabrakło Ci pomysłów na to, co możesz zrobić ze swoimi treściami, dodaj do swojej listy agregatory treści. W zależności od niszy, w której jesteś aktywny, możesz wybierać spośród wielu agregatorów treści. Jednym z najpopularniejszych, czasem używanych jako sam blog, jest Medium. Właśnie na Medium Twój artykuł może być zauważony przez innych twórców treści, którzy chcieliby go udostępnić dalej. Możesz również zostać zaproszony do bycia współpracownikiem na jednym z istniejących kont Medium.",[16,62586,62587,62588],{},"Istnieje jednak więcej agregatorów treści, których można użyć. Spójrz na HackerNoon, Digital Doughnut lub GrowthHackers. Jeśli Twoje treści są wystarczająco merytoryczne, wspomniane źródła mogą nie tylko opublikować je na swoich stronach, ale i udostępnić poprzez swoje kanały social media czy newsletter. ",[224,62589,62590],{},"Mówiąc o newsletterze: jeżeli posiadasz własny newsletter i zaangażowaną bazę odbiorców, nie zapominaj o wykorzystaniu również tego kanału!",[220,62592,62594],{"id":62593},"zadbaj-o-budowanie-linków",[224,62595,62596],{},"Zadbaj o budowanie linków",[16,62598,62599,62600,62603],{},"Tworzenie linków może przynieść same korzyści. W końcu budujesz swój autorytet domeny i uznanie dzięki cennym wzmiankom, backlinkom i postom gościnnym, więc nie lekceważ tej opcji. Zbudowanie bazy danych, jeśli chodzi o wartościowe ",[182,62601,975],{"href":5156,"rel":62602},[349],", może być naprawdę czasochłonne, szczególnie jeśli robisz to od zera. Możesz nie mieć dostępu do żadnych konkretnych danych, a nawet nie wiedzieć, od czego zacząć.",[16,62605,62606],{},"Po co jednak szukać źródeł i tracić czas na tworzenie bazy, która, tak właściwie, jest już gotowa? ",[16,62608,62609],{},"W Linkhouse możesz wybierać spośród tysięcy witryn, na których możesz kupić link w opublikowanym już artykule, zamówić publikację własnego artykułu lub zlecić zarówno napisanie artykułu, jak i jego publikację w wybranym źródle.",[16,62611,62612],{},"Ogranicza Cię jedynie własna kreatywność: dzięki wbudowanym filtrom, masz dostęp do statystyk, aktualizowanych na bieżąco, możesz także dobrać język, parametry publikacji, zdjęcia czy tematykę strony. W łatwy sposób możesz zarządzać swoim budżetem i wybrać najlepsze miejsca na publikację. ",[16,62614,62615],{},"_______",[16,62617,62618,62619,62623],{},"Oczywiście istnieje więcej sposobów rozpowszechniania treści. Możesz także zainwestować w ",[182,62620,62622],{"href":42796,"rel":62621},[349],"influencer marketing",", czy znaleźć ambasadorów własnej marki. Ten sposób bardzo często jest niedoceniany przez wielu marketerów, którzy po prostu nie wierzą w jego potencjał. ",[16,62625,62626],{},[224,62627,62628],{},"Testuj i analizuj różne metody dystrybucji treści, aby zapewnić Twoim treściom sukces, na jaki zasługują!",{"title":34,"searchDepth":190,"depth":190,"links":62630},[62631,62632,62633],{"id":62459,"depth":190,"text":62462},{"id":62473,"depth":190,"text":62476},{"id":62500,"depth":190,"text":62503,"children":62634},[62635,62636,62637,62638],{"id":62509,"depth":359,"text":62512},{"id":62555,"depth":359,"text":62558},{"id":62578,"depth":359,"text":62581},{"id":62593,"depth":359,"text":62596},"2020-03-18","Ile treści powstaje codziennie w Internecie? Według Forbes, to ponad 2,5 kwintylionów danych. Na wiele z nich składają się z posty i blog posty, artykuły czy publikacje. Sęk w tym, że często tworzone","\u002Fblog\u002Fimages\u002Fcontent-to-krol-10-sposobow-promocji-contentu.webp",{},"\u002Fblog\u002Fcontent-to-krol-10-sposobow-promocji-contentu",{"title":62432,"description":62640},"blog\u002Fcontent-to-krol-10-sposobow-promocji-contentu","J5iu4AmO4Apt7Dg3McW3jE9bKLocZ2yWJ7lEszXGVwI",{"id":62648,"title":62649,"author":377,"body":62650,"category":11600,"coverStyle":197,"date":63272,"description":63273,"excerpt":197,"extension":200,"image":63274,"meta":63275,"navigation":203,"path":63276,"readTime":14147,"seo":63277,"seoDescription":197,"stem":63278,"__hash__":63279},"blog\u002Fblog\u002Fnarzedzia-e-commerce-marketing.md","Narzędzia e-commerce: marketing",{"type":9,"value":62651,"toc":63198},[62652,62655,62658,62661,62673,62691,62700,62712,62724,62728,62736,62741,62745,62748,62755,62759,62762,62765,62773,62778,62781,62784,62787,62795,62798,62801,62809,62814,62817,62820,62823,62826,62830,62838,62843,62846,62849,62852,62855,62858,62866,62871,62874,62877,62880,62883,62891,62896,62899,62902,62905,62908,62916,62921,62924,62927,62930,62939,62947,62952,62955,62958,62961,62964,62967,62970,62974,62982,62987,62990,62993,62996,62999,63007,63012,63015,63018,63021,63024,63028,63036,63041,63044,63047,63050,63053,63061,63066,63069,63072,63075,63078,63086,63091,63094,63097,63100,63103,63105,63113,63118,63121,63127,63130,63133,63141,63146,63149,63152,63155,63164,63172,63177,63180,63183,63186,63193,63195],[16,62653,62654],{},"W dobie szybko rozwijających się technologii i marketingu 4.0 nastąpiła ogromna zmiana w sposobie, w jakim marki komunikują się z klientami. Szczególnie widoczne jest to w obszarze e-commerce. Wejście sklepów do Internetu oznacza konkurencję nie tylko z markami lokalnymi, ale też globalnymi graczami. ",[16,62656,62657],{},"Nie zostajesz jednak bez wsparcia: równie szybko rozwijają się narzędzia, dzięki którym Twoja praca będzie sprawniejsza i efektywniejsza. Jeżeli włączysz chociaż kilka z poniższych w swoje codzienne działania, odczujesz różnicę na korzyść w rezultatach i nakładzie pracy.",[16,62659,62660],{},"Tutaj znajdziesz listę narzędzi z podziałem na kategorie:",[16,62662,62663,62664,62666,62667,62669,62670,62672],{},"**Analityka i monitoring",[269,62665],{},"\n**Google Marketing Platform",[269,62668],{},"\nLivesession",[269,62671],{},"\nSentiOne",[16,62674,62675,62676,62678,62679,62681,62682,62684,62685,62687,62688,62690],{},"**Narzędzia marketingowe",[269,62677],{},"\n**Freshmail",[269,62680],{},"\nJookSMS",[269,62683],{},"\nKontentino",[269,62686],{},"\nReferralCandy",[269,62689],{},"\nWebEngage",[16,62692,62693,62694,62696,62697,62699],{},"**Materiały graficzne",[269,62695],{},"\n**Canva",[269,62698],{},"\nPromo",[16,62701,62702,62703,62705,62706,62708,62709,62711],{},"**Reklamy",[269,62704],{},"\n**Adzooma",[269,62707],{},"\nRocketLink",[269,62710],{},"\nSembot",[16,62713,62714,62715,62717,62718,62720,62721,62723],{},"**SEO",[269,62716],{},"\n**Ahrefs",[269,62719],{},"\nSEMrush",[269,62722],{},"\nSenuto",[12,62725,62727],{"id":62726},"analityka-i-monitoring","Analityka i monitoring",[12,62729,62731],{"id":62730},"analizuj-twoje-działania-z-google-marketing-platform",[182,62732,62735],{"href":62733,"rel":62734},"https:\u002F\u002Fmarketingplatform.google.com\u002Fabout\u002F",[349],"Analizuj Twoje działania z Google Marketing Platform",[16,62737,62738],{},[32,62739],{"alt":34,"src":62740},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage10-300x229.png",[220,62742,62744],{"id":62743},"co-to-jest","Co to jest?",[16,62746,62747],{},"Narzędzia od Google są już stałym punktem w marketingu e-commerce. Służą do analizy statystyk serwisów WWW: między innymi ruchu użytkowników na stronie, źródeł pozyskiwania oraz skuteczności kampanii reklamowych.",[16,62749,62750,62751,62754],{},"Poszczególne narzędzia zajmują się konkretnymi obszarami analityki, jednak silnie się ze sobą integrują. W taki sposób, ",[182,62752,4961],{"href":45377,"rel":62753},[349]," dostarcza dane na temat serwisu, Google Tag Manager pozwala na zarządzanie różnymi tagami śledzącymi na stronie, poszerzając dane przekazywane do Google Analyticsa, Google Optimize pomaga w przeprowadzaniu testów A\u002FB na stronie, a Google Surveys daje możliwość uzyskania specyficznych informacji od Twoich klientów za pomocą ankiet. Potrzebujesz przedstawić otrzymane dane w przejrzysty sposób? Wykorzystaj Google Data Studio.",[220,62756,62758],{"id":62757},"w-czym-ci-pomoże","W czym Ci pomoże?",[16,62760,62761],{},"Jeżeli sprzężysz te produkty w jeden, otrzymasz potężne narzędzie do usprawnienia Twoich działań marketingowych w internecie. Dowiesz się, w jakie grupy klientów najlepiej inwestować, które obszary Twojej strony wymagają usprawnień oraz jakie kanały przynoszą Ci największą konwersję. ",[16,62763,62764],{},"Google Marketing Platform dostarczy Ci dane na temat Twoich użytkowników, ich zachowania na stronie, wyników konwersji oraz innych czynników, które bezpośrednio przekładają się na wyniki Twojego biznesu e-commerce. Wykorzystując je przy planowaniu i modyfikacji strategii Twoich działań, możesz podejmować trafniejsze i bardziej świadome decyzje.",[12,62766,62768],{"id":62767},"popraw-konwersję-z-livesession",[182,62769,62772],{"href":62770,"rel":62771},"https:\u002F\u002Flivesession.io",[349],"Popraw konwersję z Livesession",[16,62774,62775],{},[32,62776],{"alt":34,"src":62777},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage7-300x210.png",[220,62779,62744],{"id":62780},"co-to-jest-1",[16,62782,62783],{},"LiveSession to narzędzie, które pozwala na nagranie i przeanalizowanie sesji użytkowników na Twojej stronie. Możesz sprawdzić, jak użytkownicy się po niej poruszają, jakie elementy są dla nich jasne i intuicyjne, albo gdzie napotykają na problemy. ",[220,62785,62758],{"id":62786},"w-czym-ci-pomoże-1",[16,62788,62789,62794],{},[182,62790,62793],{"href":62791,"rel":62792},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-moze-ci-pomoc-smartlook\u002F",[349],"Nagrywanie"," i odtwarzanie sesji jest narzędziem analizy jakościowej, która pozwala zrozumieć tło i kontekst wyników ilościowych. Jeżeli w Google Analytics widzisz, że u pewnej grupy użytkowników konwersja jest znacząco niższa niż w innej, analizując sesję użytkownika z tej grupy możesz zrozumieć, jakie czynniki wpływają na ten spadek. ",[16,62796,62797],{},"Taka analiza wskaże Ci też, jak można poprawić projekt strony, aby lepiej odpowiadała potrzebom użytkowników. Masz w taki sposób możliwość sprawdzenia, jak jest wyświetlana na różnych urządzeniach, i lepiej dopasować projekt.",[16,62799,62800],{},"Dzięki temu będziesz mieć pewność, że układ Twojej strony nie hamuje Twoich wyników sprzedaży. ",[12,62802,62804],{"id":62803},"monitoruj-internet-z-sentione",[182,62805,62808],{"href":62806,"rel":62807},"https:\u002F\u002Fsentione.com\u002Fpl",[349],"Monitoruj internet z SentiOne",[16,62810,62811],{},[32,62812],{"alt":34,"src":62813},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage16-300x224.png",[220,62815,62744],{"id":62816},"co-to-jest-2",[16,62818,62819],{},"SentiOne pozwala na monitoring internetu oraz wprowadzenie chatbotów do obsługi klienta. Ustawiając wyszukiwanie na konkretne frazy, jak nazwa Twojego sklepu albo branża, możesz szybko reagować na wzmianki i komentarze Twoich klientów. Będziesz mieć większą świadomość, jak Twoja marka jest postrzegana.",[220,62821,62758],{"id":62822},"w-czym-ci-pomoże-2",[16,62824,62825],{},"Wiedząc, gdzie i jak się o Tobie mówi, możesz pokazać swoją obecność w mediach społecznościowych i wejść w dialog z odbiorcami. Dzięki temu możesz reagować, jeśli ktoś szuka Twojego produktu i dowiesz się szybciej o awariach i problemach. Z kolei świadomość, dlaczego klienci Cię polecają albo rezygnują z Twoich usług, da Ci podgląd na to, jak się promować, albo co poprawić w swojej działalności.",[12,62827,62829],{"id":62828},"narzędzia-marketingowe","Narzędzia marketingowe",[12,62831,62833],{"id":62832},"przygotuj-swój-newsletter-z-freshmail",[182,62834,62837],{"href":62835,"rel":62836},"http:\u002F\u002Ffreshmail.pl",[349],"Przygotuj swój newsletter z Freshmail",[16,62839,62840],{},[32,62841],{"alt":34,"src":62842},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage13-300x184.png",[220,62844,62744],{"id":62845},"co-to-jest-3",[16,62847,62848],{},"Freshmail to narzędzie do e-mail marketingu, które pozwala Ci na przygotowanie i rozesłanie newslettera do Twoich klientów. ",[220,62850,62758],{"id":62851},"w-czym-ci-pomoże-3",[16,62853,62854],{},"Newslettery są już must-have w biznesie e-commerce. Jeżeli zaprojektujesz je we właściwy sposób, możesz osiągnąć wyższe niż przeciętne rezultaty oraz wesprzeć tak sprzedaż na różnych jej etapach.",[16,62856,62857],{},"Wysyłając spersonalizowane wiadomości, możesz nawiązać bardziej osobistą relację z klientem i wykorzystać efekt przywiązania do marki.",[12,62859,62861],{"id":62860},"wykorzystaj-sms-marketing-z-jooksms",[182,62862,62865],{"href":62863,"rel":62864},"http:\u002F\u002Fjooksms.com",[349],"Wykorzystaj SMS marketing z JookSMS",[220,62867,62868],{"id":34},[32,62869],{"alt":34,"src":62870},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage2-300x184.png",[220,62872,62744],{"id":62873},"co-to-jest-4",[16,62875,62876],{},"JookSMS służy do planowania i wysyłania kampanii SMSowych. ",[220,62878,62758],{"id":62879},"w-czym-ci-pomoże-4",[16,62881,62882],{},"SMS marketing jest kolejną opcją na zwiększenie zaangażowania Twoich klientów. W porównaniu do statystyk otwarcia newsletterów, SMS wypadają o wiele lepiej niż maile: średni wskaźnik otwarcia to 98% w porównaniu do 20%. Możesz je wykorzystać do informowania Twoich klientów o krótkoterminowych zniżkach, potwierdzeniach zamówienia lub do wsparcia innych działań marketingowych.",[12,62884,62886],{"id":62885},"planuj-działania-w-social-media-z-kontentino",[182,62887,62890],{"href":62888,"rel":62889},"https:\u002F\u002Fwww.kontentino.com",[349],"Planuj działania w social media z Kontentino",[16,62892,62893],{},[32,62894],{"alt":34,"src":62895},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage8-300x164.png",[220,62897,62744],{"id":62898},"co-to-jest-5",[16,62900,62901],{},"Kontentino pomaga w zarządzaniu mediami społecznościowymi. Możesz w nim przygotować posty, ocenić je i zaplanować ich publikację na Facebooku, LinkedInie, Instagramie, Pintereście czy Twitterze. Jest również opcja analityki, więc możesz sprawdzić, które posty najlepiej działają, i wykorzystać te informacje do optymalizacji Twoich działań w mediach społecznościowych.",[220,62903,62758],{"id":62904},"w-czym-ci-pomoże-5",[16,62906,62907],{},"Gdy prowadzisz kilka kont w social media, możliwość zaplanowania wszystkich postów może pomóc Ci w lepszym wykorzystaniu Twojego czasu. Nie będziesz się martwić, czy w danym momencie na pewno będziesz mieć okazję wrzucić post – wystarczy zaplanować go w Kontentino.",[12,62909,62911],{"id":62910},"wykorzystaj-siłę-poleceń-z-referralcandy",[182,62912,62915],{"href":62913,"rel":62914},"https:\u002F\u002Fwww.referralcandy.com",[349],"Wykorzystaj siłę poleceń z ReferralCandy",[16,62917,62918],{},[32,62919],{"alt":34,"src":62920},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage3-300x182.png",[220,62922,62744],{"id":62923},"co-to-jest-6",[16,62925,62926],{},"ReferralCandy pomaga w prowadzeniu programu poleceń dla Twoich klientów: za każdą poleconą osobę, Twój dotychczasowy klient może otrzymać nagrodę. ReferralCandy zarządza tymi poleceniami, dając Ci dostęp do analityki oraz łącząc się z platformami, z których korzystasz, jak na przykład Shopify.",[220,62928,62758],{"id":62929},"w-czym-ci-pomoże-6",[16,62931,62932,62933,62938],{},"Według badań przeprowadzonych przez ",[182,62934,62937],{"href":62935,"rel":62936},"https:\u002F\u002Fabovethelaw.com\u002Flegal-innovation-center\u002F2018\u002F05\u002F17\u002Fhow-to-close-the-referral-gap\u002F?rf=1",[349],"Texas Tech",", 83% zadowolonych klientów chętnie poleciłoby dany biznes znajomym. Jeśli w Twoim przypadku procent poleceń nie dorównuje temu wynikowi, nie musisz się martwić – z tych samych badań wynika, że tylko 29% to robi. Dodatkowa zachęta w postaci kodu zniżkowego lub innego bonusu może zmniejszyć dystans między tymi wynikami, co wpłynie na Twoje wyniki finansowe.",[12,62940,62942],{"id":62941},"pracuj-nad-komunikacją-z-klientem-przez-webengage",[182,62943,62946],{"href":62944,"rel":62945},"https:\u002F\u002Fwebengage.com",[349],"Pracuj nad komunikacją z klientem przez WebEngage",[16,62948,62949],{},[32,62950],{"alt":34,"src":62951},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage9-300x181.png",[220,62953,62744],{"id":62954},"co-to-jest-7",[16,62956,62957],{},"WebEngage to narzędzie, które pomaga Ci zaprojektować, zautomatyzować i jednocześnie spersonalizować komunikację z Twoimi klientami, co przełoży się na ich wyższe zaangażowanie. Jak to działa? Konkretne akcje Twojego klienta, jak na przykład porzucenie koszyka, spowodują wysłanie mu ustalonej przez Ciebie wiadomości przypominającej.",[16,62959,62960],{},"Jeśli włączysz takie narzędzie do Twojej strategii komunikacji, usprawnisz ją na kilku poziomach. Wysyłane wiadomości będą dokładniej spersonalizowane: po połączeniu WebEngage z Twoimi bazami danych, wykorzystasz nie tylko imiona użytkowników, ale też możesz powiadomić ich o tym, że przedmioty z ich listy życzeń są obecnie przecenione. Możesz szybciej zareagować, wysyłając wiadomości w idealnym momencie.",[16,62962,62963],{},"Jeśli właściwie zastosujesz takie przypomnienia, możesz połączyć różne kanały komunikacji i wykorzystać synergię między nimi. Nie będzie to wymagało zaangażowania z Twojej strony: po ustaleniu algorytmu wiadomości będą wysyłać się automatycznie.",[220,62965,62758],{"id":62966},"w-czym-ci-pomoże-7",[16,62968,62969],{},"Gdy wysyłasz wiadomości dopasowane do momentu zakupowego Twoich klientów i ich konkretnej sytuacji, możesz nawiązać bardziej osobistą relację. W dobie generycznych mailingów albo źle spersonalizowanych powiadomień, jest to opcja na wyróżnienie się z tłumu i łatwiejsze utrzymanie dotychczasowych klientów.",[12,62971,62973],{"id":62972},"materiały-graficzne","Materiały graficzne",[12,62975,62977],{"id":62976},"zadbaj-o-materiały-graficzne-z-canva",[182,62978,62981],{"href":62979,"rel":62980},"http:\u002F\u002Fcanva.com",[349],"Zadbaj o materiały graficzne z Canva",[220,62983,62984],{"id":3263},[32,62985],{"alt":34,"src":62986},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage15-300x161.png",[220,62988,62744],{"id":62989},"co-to-jest-8",[16,62991,62992],{},"Canva to narzędzie do tworzenia grafik. Jest bardzo proste i oferuje wiele szablonów, sprawiając, że bez specjalistycznych programów ani umiejętności graficznych można szybko przygotować estetyczne grafiki.",[220,62994,62758],{"id":62995},"w-czym-ci-pomoże-8",[16,62997,62998],{},"Jeżeli samodzielnie prowadzisz kanały społecznościowe, Canva może być niezastąpiona. Obecnie prawie nie stosuje się już postów bez elementów graficznych, a takie media społecznościowe jak Instagram czy Pinterest opierają się głównie na treści wizualnej.",[12,63000,63002],{"id":63001},"stwórz-skuteczne-video-z-promo",[182,63003,63006],{"href":63004,"rel":63005},"https:\u002F\u002Fpromo.com",[349],"Stwórz skuteczne video z Promo",[16,63008,63009],{},[32,63010],{"alt":34,"src":63011},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage1-300x218.png",[220,63013,62744],{"id":63014},"co-to-jest-9",[16,63016,63017],{},"Promo to odpowiednik Canvy dla video. Jest to prosty edytor video, w którym możesz stworzyć materiały promocyjne dla Twojego sklepu. Dostajesz do dyspozycji wiele szablonów i nagrań z bibliotek internetowych, a pliki zapisane w Promo są zoptymalizowane pod internet. Nieważne czy potrzebujesz filmiku pod Instagram, Facebooka czy YouTube, w Promo stworzysz odpowiedni materiał.",[220,63019,62758],{"id":63020},"w-czym-ci-pomoże-9",[16,63022,63023],{},"Według wielu badań, materiały video osiągają większe zasięgi w mediach społecznościowych. Dzięki Promo, tworzenie ich jest o wiele łatwiejsze i szybsze, więc możesz wykorzystywać je bez angażowania profesjonalistów.",[12,63025,63027],{"id":63026},"reklamy","Reklamy",[12,63029,63031],{"id":63030},"zoptymalizuj-swoje-kampanie-reklamowe-z-adzooma",[182,63032,63035],{"href":63033,"rel":63034},"http:\u002F\u002Fadzooma.com",[349],"Zoptymalizuj swoje kampanie reklamowe z Adzooma",[16,63037,63038],{},[32,63039],{"alt":34,"src":63040},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage14-300x195.png",[220,63042,62744],{"id":63043},"co-to-jest-10",[16,63045,63046],{},"Adzooma służy do zarządzania i optymalizacji kampanii reklamowych. Pełni rolę wirtualnego doradcy, monitorując wyniki Twoich reklam, wyłączając kampanie, które nie przynoszą rezultatów, oraz tworząc sugestie optymalizacji, bazowane na Twoich historycznych wynikach i najlepszych praktykach z innych kampanii.",[220,63048,62758],{"id":63049},"w-czym-ci-pomoże-10",[16,63051,63052],{},"Jeżeli widzisz potencjał w swoich reklamach, ale nie masz czasu, umiejętności lub kogoś, kto byłby w stanie nad nimi czuwać, Adzooma może okazać się rozwiązaniem. Możesz lepiej wykorzystać dostępny budżet i tym samym zwiększyć zyski z prowadzenia Twojego sklepu.",[12,63054,63056],{"id":63055},"wykorzystaj-możliwości-retargetowania-z-rocketlink",[182,63057,63060],{"href":63058,"rel":63059},"https:\u002F\u002Frocketlink.io",[349],"Wykorzystaj możliwości retargetowania z RocketLink",[16,63062,63063],{},[32,63064],{"alt":34,"src":63065},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage5-300x211.png",[220,63067,62744],{"id":63068},"co-to-jest-11",[16,63070,63071],{},"RocketLink to platforma, która otwiera Ci więcej możliwości w zakresie retargetingu i remarketingu. Do każdego udostępnionego linka, nawet takiego, który prowadzi do zewnętrznej strony, możesz dodać piksel. Pozwoli on na stworzenie nowej grupy docelowej dla Twoich reklam, gdzie znajdą się użytkownicy zainteresowani danym linkiem.",[220,63073,62758],{"id":63074},"w-czym-ci-pomoże-11",[16,63076,63077],{},"Jeżeli prowadzisz kampanie reklamowe, szybko zauważysz, że te z nich, które mają precyzyjnie określoną grupę docelową, przynoszą o wiele lepsze wyniki. Tworzenie linków za pomocą RocketLink sprawi, że możesz docierać z Twoimi reklamami do osób, które wykazały już jakieś zainteresowanie Twoją stroną czy produktem.",[12,63079,63081],{"id":63080},"pozyskaj-nowe-leady-z-sembot",[182,63082,63085],{"href":63083,"rel":63084},"https:\u002F\u002Fsembot.io",[349],"Pozyskaj nowe leady z Sembot",[16,63087,63088],{},[32,63089],{"alt":34,"src":63090},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage11-300x185.png",[220,63092,62744],{"id":63093},"co-to-jest-12",[16,63095,63096],{},"Sembot to agencja zajmująca się pozyskiwaniem nowych leadów za pomocą płatnych kampanii reklamowych oraz optymalizacji SEO. Oferują również ciekawe narzędzie – porównywarkę Sembot CSS, która pozwala obniżyć CPC w reklamach Google o 20%. W ramach opłaty abonamentowej mieści się zniżka oraz dostęp do narzędzia Sembot.",[220,63098,62758],{"id":63099},"w-czym-ci-pomoże-12",[16,63101,63102],{},"Jeżeli prowadzisz dużo kampanii w Google Ads, skorzystanie z 20% zniżki może pomóc Ci lepiej zainwestować Twoje pieniądze. Możesz również liczyć na wsparcie specjalistów z agencji.",[12,63104,5880],{"id":11215},[12,63106,63108],{"id":63107},"określ-słowe-kluczowe-z-ahrefs",[182,63109,63112],{"href":63110,"rel":63111},"https:\u002F\u002Fahrefs.com",[349],"Określ słowe kluczowe z Ahrefs",[16,63114,63115],{},[32,63116],{"alt":34,"src":63117},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage4-300x159.png",[220,63119,62744],{"id":63120},"co-to-jest-13",[16,63122,63123,63124,284],{},"Ahrefs to potężne narzędzie, służące do pracy nad SEO Twojej strony. Możesz w nim wyszukać słowa kluczowe, porównać Twoją witrynę z konkurencyjnymi oraz analizować ich i swoją działalność w pozyskiwaniu backlinków np. z ",[182,63125,7700],{"href":5156,"rel":63126},[349],[220,63128,62758],{"id":63129},"w-czym-ci-pomoże-13",[16,63131,63132],{},"Optymalizacja Twojej strony pod kątem wyszukiwarek (SEO) pozwoli na pozyskiwanie większego ruchu z wyszukiwarki. Dbając o pozycjonowanie i o słowa kluczowe, Twój sklep pojawi się wyżej w Google i będzie go łatwiej znaleźć: wyjdziesz klientowi naprzeciw.",[12,63134,63136],{"id":63135},"zoptymalizuj-swoją-stronę-pod-kątem-seo-z-semrush",[182,63137,63140],{"href":63138,"rel":63139},"https:\u002F\u002Fwww.semrush.com",[349],"Zoptymalizuj swoją stronę pod kątem SEO z SEMrush",[16,63142,63143],{},[32,63144],{"alt":34,"src":63145},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage6-300x180.png",[220,63147,62744],{"id":63148},"co-to-jest-14",[16,63150,63151],{},"SEMrush to narzędzie do optymalizacji Twojej strony pod kątem SEO. Pozwala ustalić, jakie słowa kluczowe są najważniejsze w Twojej witrynie, jakie strategie SEO (Search Engine Optimization) i SEM (Search Engine Marketing) przyjmuje Twoja konkurencja oraz zidentyfikować błędy obecne na stronie, które potencjalnie zmniejszają Twoje zyski.",[220,63153,62758],{"id":63154},"w-czym-ci-pomoże-14",[16,63156,63157,63158,63163],{},"Pracując nad pozycją Twojej strony w Google, możesz zyskać tych wszystkich klientów, które swoje zakupy zaczynają w wyszukiwarce: według badań SEMrush, ",[182,63159,63162],{"href":63160,"rel":63161},"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fhow-leading-e-commerce-companies-drive-traffic-to-their-websites\u002F",[349],"37,5% ruchu"," na strony e-commerce pochodzi z wyszukiwarki. To oznacza, że możesz mieć wyższe wyniki bez większych inwestycji w płatne kampanie. ",[12,63165,63167],{"id":63166},"przeanalizuj-wyszukiwania-z-senuto",[182,63168,63171],{"href":63169,"rel":63170},"https:\u002F\u002Fwww.senuto.com\u002Fpl\u002F",[349],"Przeanalizuj wyszukiwania z Senuto",[16,63173,63174],{},[32,63175],{"alt":34,"src":63176},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F03\u002Fimage12-300x162.png",[220,63178,62744],{"id":63179},"co-to-jest-15",[16,63181,63182],{},"Senuto służy do planowania, monitorowania i optymalizacji marketingu w Google. Skupia się na analizie Twojej witryny i pozwala na sprawdzanie widoczności Twojej strony w czasie rzeczywistym. Ciekawą funkcją jest określenie kosztu, który musisz ponieść na reklamy w Google Ads, aby uzyskać te same wyniki co po optymalizacji SEO.",[220,63184,62758],{"id":63185},"w-czym-ci-pomoże-15",[16,63187,63188,63189,63192],{},"Dzięki analizie wyszukiwań zyskujesz dostęp do wielu wartościowych informacji: od tego, czy Twoja oferta pokrywa się z zainteresowaniami klientów, przez pomysły na to, jak nazywać i opisywać produkty, aby odpowiadały na ich wyszukiwania, po określenie popularności produktów w określonych regionach. Te dane możesz wykorzystać nie tylko do optymalizacji Twoich działań ",[182,63190,39484],{"href":5111,"rel":63191},[349],", ale także ogólnej działalności biznesowej.",[12,63194,54776],{"id":54773},[16,63196,63197],{},"Jak widzisz, różnorodność narzędzi wspierających Twoje działania marketingowe jest ogromna. Zastanów się nad tym, który obszar sprawia Ci najwięcej kłopotów lub w którym zdecydowanie przydałaby Ci się profesjonalna pomoc.",{"title":34,"searchDepth":190,"depth":190,"links":63199},[63200,63201,63205,63209,63213,63214,63218,63223,63227,63231,63235,63236,63241,63245,63246,63250,63254,63258,63259,63263,63267,63271],{"id":62726,"depth":190,"text":62727},{"id":62730,"depth":190,"text":62735,"children":63202},[63203,63204],{"id":62743,"depth":359,"text":62744},{"id":62757,"depth":359,"text":62758},{"id":62767,"depth":190,"text":62772,"children":63206},[63207,63208],{"id":62780,"depth":359,"text":62744},{"id":62786,"depth":359,"text":62758},{"id":62803,"depth":190,"text":62808,"children":63210},[63211,63212],{"id":62816,"depth":359,"text":62744},{"id":62822,"depth":359,"text":62758},{"id":62828,"depth":190,"text":62829},{"id":62832,"depth":190,"text":62837,"children":63215},[63216,63217],{"id":62845,"depth":359,"text":62744},{"id":62851,"depth":359,"text":62758},{"id":62860,"depth":190,"text":62865,"children":63219},[63220,63221,63222],{"id":34,"depth":359,"text":34},{"id":62873,"depth":359,"text":62744},{"id":62879,"depth":359,"text":62758},{"id":62885,"depth":190,"text":62890,"children":63224},[63225,63226],{"id":62898,"depth":359,"text":62744},{"id":62904,"depth":359,"text":62758},{"id":62910,"depth":190,"text":62915,"children":63228},[63229,63230],{"id":62923,"depth":359,"text":62744},{"id":62929,"depth":359,"text":62758},{"id":62941,"depth":190,"text":62946,"children":63232},[63233,63234],{"id":62954,"depth":359,"text":62744},{"id":62966,"depth":359,"text":62758},{"id":62972,"depth":190,"text":62973},{"id":62976,"depth":190,"text":62981,"children":63237},[63238,63239,63240],{"id":3263,"depth":359,"text":34},{"id":62989,"depth":359,"text":62744},{"id":62995,"depth":359,"text":62758},{"id":63001,"depth":190,"text":63006,"children":63242},[63243,63244],{"id":63014,"depth":359,"text":62744},{"id":63020,"depth":359,"text":62758},{"id":63026,"depth":190,"text":63027},{"id":63030,"depth":190,"text":63035,"children":63247},[63248,63249],{"id":63043,"depth":359,"text":62744},{"id":63049,"depth":359,"text":62758},{"id":63055,"depth":190,"text":63060,"children":63251},[63252,63253],{"id":63068,"depth":359,"text":62744},{"id":63074,"depth":359,"text":62758},{"id":63080,"depth":190,"text":63085,"children":63255},[63256,63257],{"id":63093,"depth":359,"text":62744},{"id":63099,"depth":359,"text":62758},{"id":11215,"depth":190,"text":5880},{"id":63107,"depth":190,"text":63112,"children":63260},[63261,63262],{"id":63120,"depth":359,"text":62744},{"id":63129,"depth":359,"text":62758},{"id":63135,"depth":190,"text":63140,"children":63264},[63265,63266],{"id":63148,"depth":359,"text":62744},{"id":63154,"depth":359,"text":62758},{"id":63166,"depth":190,"text":63171,"children":63268},[63269,63270],{"id":63179,"depth":359,"text":62744},{"id":63185,"depth":359,"text":62758},{"id":54773,"depth":190,"text":54776},"2020-03-11","W dobie szybko rozwijających się technologii i marketingu 4.0 nastąpiła ogromna zmiana w sposobie, w jakim marki komunikują się z klientami. Szczególnie widoczne jest to w obszarze e-commerce. Wejście","\u002Fblog\u002Fimages\u002Fnarzedzia-e-commerce-marketing.webp",{},"\u002Fblog\u002Fnarzedzia-e-commerce-marketing",{"title":62649,"description":63273},"blog\u002Fnarzedzia-e-commerce-marketing","-qvmQE9p-N-zbOIYrZaS-d8ygUooQPj9FkQORF6YVTg",{"id":63281,"title":63282,"author":377,"body":63283,"category":852,"coverStyle":197,"date":63369,"description":63370,"excerpt":197,"extension":200,"image":63371,"meta":63372,"navigation":203,"path":63373,"readTime":370,"seo":63374,"seoDescription":197,"stem":63375,"__hash__":63376},"blog\u002Fblog\u002Fintegracja-z-bankami-zdjec-unsplash-pixabay-i-pexels.md","Integracja z bankami zdjęć Unsplash, Pixabay i Pexels — wyszukuj zdjęcia bezpośrednio w panelu Linkhouse",{"type":9,"value":63284,"toc":63367},[63285,63294,63307,63310,63321,63324,63337,63345,63357,63362],[16,63286,63287],{},[224,63288,63289,63290,63293],{},"Nieustannie pracujemy nad ułatwieniem zamawiania publikacji w ",[182,63291,9577],{"href":31271,"rel":63292},[349],". Właśnie wprowadziliśmy kolejną opcję: wyszukiwanie i dodawanie zdjęć bezpośrednio z poziomu panelu. Dzięki integracji z popularnymi bankami zdjęć, dodanie ogólnodostępnych materiałów graficznych zajmie zaledwie kilka sekund.",[16,63295,63296,63297,63301,63302,63306],{},"Oczywiście, jeżeli chcesz dostarczyć ",[182,63298,63300],{"href":51176,"rel":63299},[349],"własne zdjęcie"," do publikacji, nadal możesz to zrobić. Wierzymy jednak, że poprzez integrację z ",[182,63303,63305],{"href":42979,"rel":63304},[349],"Pexels, Pixabay i Unsplash"," w prosty sposób szybko znajdziesz idealną ilustrację. ",[16,63308,63309],{},"W panelu reklamodawcy wybierz “Zlecenia”. Zobaczysz tutaj standardową listę swoich zleceń. W polu “Działania” kliknij w menu “Dodaj wytyczne”.",[16,63311,63312,63316,63318,227],{},[32,63313],{"alt":63314,"src":63315},"podgląd panelu Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fscreely-1582279661474-1024x421.png",[269,63317],{},[224,63319,63320],{},"Nową funkcję znajdziesz na samym dole strony.",[16,63322,63323],{},"Docelowo, oferta stworzenia artykułu obejmuje także dostarczenie “zdjęcia głównego”, które będzie wyróżniało daną publikację. Jeżeli nie masz własnego zdjęcia dla takiego artykułu, możesz wybrać jedno ze stockowych zdjęć z Unsplash, Pexels lub Pixabay. W tym celu kliknij w przycisk “Wybierz z bazy zdjęć”. ",[16,63325,63326,63329,63331,63332,63336],{},[32,63327],{"alt":34,"src":63328},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fscreely-1582282677938-1024x287.png",[269,63330],{},"\nPo wpisaniu wyszukiwanej frazy w oddzielnym oknie pop-up pojawią się ogólnodostępne zdjęcia, z których możesz wybrać główne zdjęcie do ",[182,63333,63335],{"href":5156,"rel":63334},[349],"artykułu",". W bazach Unsplash, Pixabay i Pexels czekają na Ciebie miliony zdjęć do wykorzystania.",[16,63338,63339,63342,63344],{},[32,63340],{"alt":34,"src":63341},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fscreely-1582279909953-1024x555.png",[269,63343],{},"\nPozostaje Ci zaakceptowanie zdjęcia: wybierz “załaduj”, by zapisać swój wybór. Możesz także kliknąć w obszar poza oknem pop-up.",[16,63346,63347,63350,63352,63353,284],{},[32,63348],{"alt":34,"src":63349},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fscreely-1582279932469-1024x534.png",[269,63351],{},"\nJeżeli oferta uwzględnia dodatkowe zdjęcia, możesz dodać je w analogiczny sposób, wybierając je z bazy zdjęć. Oczywiście nadal masz możliwość wykorzystania własnych ",[182,63354,63356],{"href":50483,"rel":63355},[349],"materiałów graficznych",[16,63358,63359],{},[32,63360],{"alt":34,"src":63361},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F02\u002Fscreely-1582282767627-1024x320.png",[16,63363,63364],{},[224,63365,63366],{},"Mamy nadzieję, że przygotowana funkcja usprawni proces uzupełniania wytycznych do zamówień!",{"title":34,"searchDepth":190,"depth":190,"links":63368},[],"2020-02-24","Nieustannie pracujemy nad ułatwieniem zamawiania publikacji w panelu Linkhouse. Właśnie wprowadziliśmy kolejną opcję: wyszukiwanie i dodawanie zdjęć bezpośrednio z poziomu panelu. Dzięki integracji z ","\u002Fblog\u002Fimages\u002Fintegracja-z-bankami-zdjec-unsplash-pixabay-i-pexels.webp",{},"\u002Fblog\u002Fintegracja-z-bankami-zdjec-unsplash-pixabay-i-pexels",{"title":63282,"description":63370},"blog\u002Fintegracja-z-bankami-zdjec-unsplash-pixabay-i-pexels","Didjm4MmAkLaoNz42jABXsiR5A6Vk06E4qsiLByU9HI",{"id":63378,"title":63379,"author":377,"body":63380,"category":852,"coverStyle":197,"date":63824,"description":63825,"excerpt":197,"extension":200,"image":63826,"meta":63827,"navigation":203,"path":63828,"readTime":12703,"seo":63829,"seoDescription":197,"stem":63830,"__hash__":63831},"blog\u002Fblog\u002Fartykuly-sponsorowane-jak-wybrac-portal-i-maksymalnie-wykorzystac-publikacje.md","Jak wybrać portal na miejsce publikacji artykułu sponsorowanego?",{"type":9,"value":63381,"toc":63812},[63382,63408,63423,63437,63445,63464,63475,63483,63489,63500,63505,63518,63524,63532,63538,63543,63549,63555,63560,63566,63569,63573,63576,63581,63586,63591,63597,63600,63603,63612,63619,63630,63637,63643,63650,63678,63681,63692,63698,63701,63708,63715,63721,63730,63741,63752,63758,63764,63776,63789,63792,63795,63806],[51,63383,63384,63392,63400],{},[54,63385,63386],{},[224,63387,63388],{},[182,63389,63391],{"href":63390},"#jakwybrac","Jak wybrać portal, na którym warto opublikować artykuł",[54,63393,63394],{},[224,63395,63396],{},[182,63397,63399],{"href":63398},"#jakwykorzystac","Jak najlepiej wykorzystać publikację artykuły sponsorowanego",[54,63401,63402],{},[224,63403,63404],{},[182,63405,63407],{"href":63406},"#ilekosztuje","Ile kosztują publikacje artykułów sponsorowanych",[16,63409,63410,63411,1083,63414,63417,63418,63422],{},"Każdy sklep internetowy i prawie każda firma potrzebuje widoczności w organicznych wynikach wyszukiwania Google (w Polsce ta wyszukiwarka ma ",[224,63412,63413],{},"ponad 98% udziału w rynku",[949,63415,63416],{},"Statcounter, październik 2019","). Za jej poprawę odpowiedzialne są ",[182,63419,63421],{"href":9215,"rel":63420},[349],"działania z zakresu SEO"," (search engine optimization), które w dużym uproszczeniu można podzielić na:",[51,63424,63425,63431],{},[54,63426,63427,63430],{},[224,63428,63429],{},"optymalizację strony"," (zarówno warstwę techniczną, np. szybkość ładowania, poprawne przekierowania itd. – jak i treści, np. nazwy i opisy produktów czy kategorii)",[54,63432,63433,63436],{},[224,63434,63435],{},"pozyskiwanie odnośników"," (tzw. linków) z innych stron internetowych.",[16,63438,63439,63440,284],{},"W poniższym artykule skupimy się na drugim obszarze, a konkretnie na jednej z głównych taktyk działania – ",[182,63441,63443],{"href":5156,"rel":63442},[349],[224,63444,16916],{},[16,63446,63447,63448,63451,63452,49288,63455,33199,63461,63463],{},"Z publikacji artykułów sponsorowanych korzysta 91% osób zajmujących się SEO, a odsetek ten rośnie wraz z dostępnym budżetem. Jeżeli budżet na link building przekracza 500 PLN miesięcznie, to na ",[182,63449,975],{"href":5156,"rel":63450},[349]," decyduje się ",[224,63453,63454],{},"aż 96,3% specjalistów",[949,63456,13336,63457],{},[182,63458,63460],{"href":61954,"rel":63459},[349],"badanie Link Building w Polsce 2018",[224,63462,284],{}," Skąd taka popularność płatnych publikacji?",[16,63465,63466,63467,63470,63471,63474],{},"Głównej przyczyny można upatrywać w ",[224,63468,63469],{},"łączeniu korzyści z różnych obszarów marketingu",". Umiejętnie zrealizowana kampania pozwoli na poprawę wyników witryny internetowej w obszarach takich jak SEO, PR, ruch na stronie, czy rozbudowa list remarketingowych podnosząca wyniki z PPC (przede wszystkim Google Ads i ",[182,63472,41644],{"href":42113,"rel":63473},[349],")..",[16,63476,63477,63478,284],{},"O tym jak uzyskać niektóre z poniższych korzyści piszemy szerzej w sekcji ",[224,63479,63480],{},[949,63481,63482],{},"“Jak najlepiej wykorzystać publikację artykułu sponsorowanego”",[220,63484,63486],{"id":63485},"seo-pozycjonowanie",[224,63487,63488],{},"SEO (pozycjonowanie)",[51,63490,63491,63497],{},[54,63492,63493,63496],{},[182,63494,4593],{"href":46770,"rel":63495},[349]," – dobre odnośniki wpływają na pozycję strony docelowej",[54,63498,63499],{},"większa kontrola nad wynikami wyszukiwania – dobrze zoptymalizowany artykuł na odpowiednim portalu sam może zajmować wysokie miejsca w wynikach wyszukiwania",[220,63501,63503],{"id":63502},"pr",[224,63504,54864],{},[51,63506,63507,63515],{},[54,63508,63509,63510,63514],{},"poprawa wizerunku firmy lub osoby – wzmianki na ",[182,63511,63513],{"href":5156,"rel":63512},[349],"uznanych portalach"," pozwalają na prowadzenie działań z zakresu PR i brandingu",[54,63516,63517],{},"w wielu miejscach można zamieścić link do artykułu o swojej firmie, mimo że nie zostałby w nich zaakceptowany bezpośredni link do jej strony (np. niektóre grupy na Facebooku).",[220,63519,63521],{"id":63520},"ruch-na-stronie",[224,63522,63523],{},"Ruch na stronie",[51,63525,63526,63529],{},[54,63527,63528],{},"bezpośredni ruch do strony z przeklików z artykułów",[54,63530,63531],{},"pozyskiwanie leadów wykorzystując wiarygodność serwisów, na których zamieszczony jest artykuł sponsorowany",[220,63533,63535],{"id":63534},"remarketing",[224,63536,63537],{},"Remarketing",[51,63539,63540],{},[54,63541,63542],{},"w artykułach na wielu serwisach można dodawać kody remarketingowe pozwalające rozbudowywać listy do późniejszego wykorzystania w kampaniach PPC",[16,63544,63545,63548],{},[224,63546,63547],{},"Nie bez znaczenia jest także łatwość realizacji kampanii."," W Polsce funkcjonują 2 główne platformy, które w jednym miejscu zbierają konkretne oferty z wielu tysięcy portali i blogów wraz z danymi ułatwiającymi wybór najlepszych. Przejmują także na siebie wszelkie trudności związane z realizacją zamówienia, przygotowaniem tekstu, rozliczeniem i monitorowaniem aktywności publikacji co przy publikowaniu nawet kilkudziesięciu artykułów miesięcznie szybko oznaczałoby konieczność tworzenia nowych etatów w dziale marketingu.",[16,63550,63551],{},[32,63552],{"alt":63553,"src":63554},"Najskuteczniejsze metody linkowania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F01\u002FNajskuteczniejsze-metody-linkowania.png",[16,63556,63557],{},[224,63558,63559],{},"Artykuły sponsorowane są uważane za najskuteczniejszą formę pozyskiwania linków (źródło: Badanie Link Building w Polsce 2018)",[12,63561,63563],{"id":63562},"jak-wybrać-portal-na-którym-warto-opublikować-artykuł",[224,63564,63565],{},"Jak wybrać portal, na którym warto opublikować artykuł?",[16,63567,63568],{},"W Polsce działa kilkadziesiąt tysięcy, a na świecie kilka milionów stron, na których możliwe jest opublikowanie artykułu sponsorowanego. Jak więc wybrać te domeny, z których warto pozyskać linki do swojego sklepu?",[220,63570,63572],{"id":63571},"popularne-sposoby-dla-każdego-linki-tematyczne-i-relinkowanie","Popularne sposoby dla każdego – linki tematyczne i relinkowanie",[16,63574,63575],{},"Warto rozważyć dwie sprawdzone strategie link buildingu, oparte na pewnych uproszczeniach. Pozwalają one mimo tego, na znalezienie odpowiednich miejsc z których warto pozyskać, linki nawet osobie nie posiadającej żadnego doświadczenia w SEO. Pierwsza z nich to wzorowanie się na działaniach konkurencji, a druga to szukanie tematycznie powiązanych stron.",[16,63577,63578,63580],{},[224,63579,11950],{}," (inaczej backlink gap lub intersect) to strategia link buildingu oparta o znalezienie konkurentów w wynikach wyszukiwania (można do tego wykorzystać np. Senuto), sprawdzenie skąd posiadają linki (np. korzystając z Ahrefs lub Majestic) i pozyskanie najlepszych z nich. Cały ten proces można przeprowadzić też w panelu Linkhouse.",[16,63582,63583,63585],{},[224,63584,1381],{}," czyli wyszukiwanie serwisów, które już zajmują wysokie pozycje na interesujące nas słowa kluczowe. Można w tym celu skorzystać z danych na temat widoczności dostarczanych przez Senuto, albo z bezpłatnego modułu Linki Tematyczne w panelu Linkhouse.co. Moduł ten w oparciu o dane Senuto i bazę ofert Linkhouse ułatwia  zbudowanie odpowiedniej listy słów kluczowych i znalezienie portali, które umożliwiają dodanie publikacji z linkiem.",[16,63587,63588],{},[224,63589,63590],{},"Bezpłatny moduł Linki Tematyczne w panelu linkhouse.co z sugestiami fraz na podstawie danych Senuto.",[220,63592,63594],{"id":63593},"jakie-kryteria-biorą-pod-uwagę-specjaliści",[224,63595,63596],{},"Jakie kryteria biorą pod uwagę specjaliści?",[16,63598,63599],{},"Oczywiście nie wszystkie linki, które ma konkurencja są warte pozyskania, podobnie jak nie z każdego tematycznego serwisu warto mieć odnośnik. Dodatkowo bardzo dobrze jest mieć linki, których nie posiadają jeszcze konkurencyjne sklepy. Skąd więc wiedzieć które portale wybrać? Istnieje kilkadziesiąt parametrów, z których kilkanaście cieszy się naprawdę dużą popularnością.",[16,63601,63602],{},"W Linkhouse wykorzystujemy 2 źródła informacji o tym, które z nich są najchętniej wykorzystywane.",[16,63604,63605,63606,63611],{},"Pierwsze z nich to coroczne badanie ",[224,63607,63608],{},[949,63609,63610],{},"Link building w Polsce",". To rozbudowana ankieta, w której pytamy praktyków pozycjonowania – przedstawicieli zarówno agencji marketingowych jak i marketerów z ecommerce czy freelancerów – o szereg kwestii związanych z link buildingiem. W ostatniej edycji z końca 2018 roku udało nam się zebrać odpowiedzi ponad 400 osób.",[16,63613,63614,63615,63618],{},"Jedno z pytań dotyczy ",[224,63616,63617],{},"czynników branych pod uwagę przy wyborze serwisu do publikacji artykułu sponsorowanego",". 3 najpopularniejsze to:",[51,63620,63621,63624,63627],{},[54,63622,63623],{},"tematyczne powiązanie portalu z linkowaną stroną,",[54,63625,63626],{},"cena,",[54,63628,63629],{},"widoczność w Google",[16,63631,63632,63633,63636],{},"Kolejne popularne kryteria (każde z nich wykorzystywane przez ponad 60% ankietowanych) to ",[224,63634,63635],{},"ruch na stronie, wartość parametru Trust Flow i liczba domen linkujących"," (Referring Domains).",[16,63638,63639],{},[32,63640],{"alt":63641,"src":63642},"Czynniki wyboru portalu do publikacji artykulu sponsorowanego","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2020\u002F01\u002FCzynniki-wyboru-portalu-do-publikacji-artykulu-sponsorowanego.png",[16,63644,63645,63646,63649],{},"Drugą skarbnicą wiedzy, która pozwala zestawić informacje deklarowane przez specjalistów w ankietach z rzeczywistymi działaniami są logi z wyszukiwarki na platformie Linkhouse. Średnie wartości ",[224,63647,63648],{},"5 najpopularniejszych parametrów",", które są wybierane przy wyszukiwaniu miejsc do publikacji artykułów to (od najpopularniejszych):",[678,63651,63652,63657,63662,63667,63673],{},[54,63653,63654,63656],{},[224,63655,22023],{}," (parametr z narzędzia Majestic) – 17",[54,63658,63659,63661],{},[224,63660,22017],{}," (parametr z narzędzia Ahrefs) – 25",[54,63663,63664,63666],{},[224,63665,62081],{}," – min. 100 domen linkujących. Ponad 90% wyszukiwań ma założoną taką lub wyższą wartość.. Bardzo duży rozrzut powoduje, że średnia wartość nie jest praktyczną informacją.",[54,63668,63669,63672],{},[224,63670,63671],{},"Widoczność w Google według Senuto"," – 2800",[54,63674,63675,63677],{},[224,63676,63523],{}," – 37 000 unikalnych użytkowników, którzy miesięcznie odwiedzają dany portal",[16,63679,63680],{},"Patrząc na powyższe wartości należy pamiętać o 2 kwestiach:",[51,63682,63683,63689],{},[54,63684,63685,63686],{},"żaden ze wspomnianych parametrów nie jest oficjalnym wskaźnikiem pochodzącym od Google. Takiego na rynku nie ma, dlatego konieczne jest korzystanie z ",[224,63687,63688],{},"najlepszych zewnętrznych narzędzi, które umożliwiają możliwie dokładną ocenę “wartości” linków,",[54,63690,63691],{},"to tylko średnie (poza RD) wartości, które nie są żadnym sztywnym kryterium. Są one jednak bardzo dobrym punktem wyjścia do wybrania wartych uwagi serwisów spośród kilkunastu tysięcy możliwości.",[12,63693,63695],{"id":63694},"jak-najlepiej-wykorzystać-publikację-artykułu-sponsorowanego",[224,63696,63697],{},"Jak najlepiej wykorzystać publikację artykułu sponsorowanego",[16,63699,63700],{},"Wybranie odpowiedniego miejsca do publikacji artykułu sponsorowanego to jednak nie koniec pracy, jeśli chcemy maksymalnie wykorzystać jego potencjał.",[16,63702,63703,63704,63707],{},"Nawet wysoka liczba użytkowników portalu nie gwarantuje dużej liczby odwiedzin konkretnego artykułu. Twój tekst będzie rywalizował o uwagę i wejścia z tekstami redakcyjnymi pisanymi przez profesjonalistów, innymi publikacjami sponsorowanymi oraz reklamami. ",[224,63705,63706],{},"Warto więc pamiętać o przygotowaniu przyciągającego uwagę tytułu, zdjęcia do miniatury oraz tekstu zajawki."," O optymalizacji każdego z tych elementów znajdziesz w sieci mnóstwo dobrych tekstów.",[16,63709,63710,63711,63714],{},"Nawet jeżeli publikujesz artykuły sponsorowane stricte z myślą o linkach i korzyściach SEO Twojego sklepu, ",[224,63712,63713],{},"licz się z tym, że ktoś ten tekst przeczyta",". Warto zadbać o to, by był interesujący, bo to kolejny punkt styku potencjalnego klienta z Twoją marką.",[16,63716,63717,63718],{},"Rzecz na pozór oczywista, ale często przeoczana. Sprawdź ile linków możesz zamieścić w ramach zakupionej publikacji i wykorzystaj je wszystkie, pamiętając jednak o tym, że nie ma sensu umieszczać więcej niż raz odnośnika do tego samego adresu na jednej podstronie (w tym przypadku w jednym artykule). ",[224,63719,63720],{},"Jeżeli więc możesz dodać 3 linki, zalinkuj (na przykład) do strony głównej, strony kategorii i konkretnego produktu.",[16,63722,63723,63724,717,63727,284],{},"Z artykułów sponsorowanych naprawdę da się pozyskać bezpośredni ruch, czyli przekliki do Twojego sklepu. Musisz jednak zadbać o to, by użytkownik chciał opuścić czytany portal i odwiedzić Twoją witrynę. Do najskuteczniejszych metod należą np. ",[224,63725,63726],{},"poradniki, kończące się linkiem pod którym czytelnik może znaleźć dalszą część tekstu",[224,63728,63729],{},"artykuły sponsorowane będące informacją o konkursie, z zapisami na stronie reklamodawcy",[16,63731,63732,63733,63736,63737,63740],{},"Artykuł sponsorowany możesz wykorzystać, żeby ",[224,63734,63735],{},"zająć dodatkowe miejsce w wynikach wyszukiwania",". To świetny sposób na SEO PR (kontrolę pierwszej strony wyników związanych z Twoją marką), ale także na rankowanie na nisko i średnio popularne frazy – zwłaszcza wtedy, gdy Twoja domena jest nowa lub słabo zoptymalizowana i podlinkowana. Dlatego ",[224,63738,63739],{},"pamiętaj, aby pisząc tekst do artykułu sponsorowanego zadbać o optymalizację pod kątem SEO tak samo, jakby to był tekst na własną stronę firmową."," Trzeba mieć jednak świadomość, że wypozycjonowanie artykułów z ogólnych portali na konkurencyjne frazy ecommerce jest bardzo trudne (dla uproszczenia przyjmijmy, że niemożliwe).",[16,63742,63743,63744,63747,63748,63751],{},"Jeszcze zanim zamówisz artykuł dokładnie zapoznaj się z wszystkimi ofertami publikacji na danym portalu. Bardzo często ",[224,63745,63746],{},"znajdziesz nieco droższe propozycje, które jednak wiążą się z dodatkową promocją tekstu"," na stronie głównej serwisów lub w mediach społecznościowych co może ",[224,63749,63750],{},"znacznie zwiększyć liczbę odwiedzin i przeklików z tekstu",". To może – choć nie musi – się opłacać.",[16,63753,63754,63757],{},[224,63755,63756],{},"Artykuł sponsorowany może być dla Ciebie przepustką do promocji w miejscach, w których zamieszczenie odnośnika do tekstu na Twojej stronie byłoby niemożliwe"," – mowa tu np. o wielu lokalnych lub branżowych grupach na Facebooku czy też profilach użytkowników LinkedIn, Twitter czy blogerach, którzy chętniej podadzą dalej link do wp.pl lub rmf24.pl niż informacji prasowej na blogu Twojego sklepu.",[12,63759,63761],{"id":63760},"ile-to-kosztuje",[224,63762,63763],{},"Ile to kosztuje?",[16,63765,63766,63769,63770,284],{},[224,63767,63768],{},"Średni koszt publikacji artykułu sponsorowanego zamawianej w Polsce to 197 PLN netto"," – to kwota na podstawie 10 000 ostatnich artykułów opublikowanych za pośrednictwem ",[224,63771,63772],{},[182,63773,63775],{"href":12900,"rel":63774},[349],"platformy Linkhouse",[16,63777,63778,63779,63784,63785,63788],{},"Badanie ",[949,63780,63781],{},[224,63782,63783],{},"Link Building w Polsce 2018"," obejmowało także pytania dotyczące budżetów przeznaczanych na link building. ",[224,63786,63787],{},"Wszystkie podane tutaj liczby dotyczą wydatków miesięcznych."," Średnia w skali kraju to 1852 PLN (wzrost o 31% względem poprzedniego roku) natomiast mediana 700 PLN, a dominanta 500 PLN.",[16,63790,63791],{},"Wśród firm, które posiadają własnych specjalistów SEO w zespole, czyli praktycznie wyłącznie ecommerce’ów, średnie wydatki na linki są wyższe – 2097 PLN.",[16,63793,63794],{},"Inne poza wysokością wydatków trendy, które można zaobserwować w obszarze pozyskiwania linków to:",[51,63796,63797,63800,63803],{},[54,63798,63799],{},"wzrost procentowego udziału w ogólnym budżecie SEO (z 42% do 48%)",[54,63801,63802],{},"wzrost procentowego udziału w ogólnym budżecie czasowym SEO (z 40% do 44%)",[54,63804,63805],{},"przewidywania dotyczące przyszłych budżetów – 43% przewiduje wzrost, 53% utrzymanie na stałym poziomie i tylko 4% specjalistów zakłada zmniejszenie wydatków na link building.",[16,63807,63808,63809],{},"Co ciekawe, ",[224,63810,63811],{},"największe wzrosty budżetów planują firmy, które już teraz dysponują budżetami w wysokości pomiędzy 2 500 – 10 000 PLN.",{"title":34,"searchDepth":190,"depth":190,"links":63813},[63814,63815,63816,63817,63818,63822,63823],{"id":63485,"depth":359,"text":63488},{"id":63502,"depth":359,"text":54864},{"id":63520,"depth":359,"text":63523},{"id":63534,"depth":359,"text":63537},{"id":63562,"depth":190,"text":63565,"children":63819},[63820,63821],{"id":63571,"depth":359,"text":63572},{"id":63593,"depth":359,"text":63596},{"id":63694,"depth":190,"text":63697},{"id":63760,"depth":190,"text":63763},"2020-01-16","Jak wybrać portal, na którym warto opublikować artykuł Jak najlepiej wykorzystać publikację artykuły sponsorowanego Ile kosztują publikacje artykułów sponsorowanych Każdy sklep internetowy i prawie ka","\u002Fblog\u002Fimages\u002Fartykuly-sponsorowane-jak-wybrac-portal-i-maksymalnie-wykorzystac-publikacje.webp",{},"\u002Fblog\u002Fartykuly-sponsorowane-jak-wybrac-portal-i-maksymalnie-wykorzystac-publikacje",{"title":63379,"description":63825},"blog\u002Fartykuly-sponsorowane-jak-wybrac-portal-i-maksymalnie-wykorzystac-publikacje","Eyz9g-7vdK_8K7oBMHT14fs7zhmtFRXduBZcIy_xk5I",{"id":63833,"title":63834,"author":377,"body":63835,"category":24698,"coverStyle":197,"date":63996,"description":63997,"excerpt":197,"extension":200,"image":63998,"meta":63999,"navigation":203,"path":64000,"readTime":858,"seo":64001,"seoDescription":197,"stem":64002,"__hash__":64003},"blog\u002Fblog\u002Fjak-napisac-dobre-case-study.md","Kompleksowy przewodnik jak napisać dobre case study",{"type":9,"value":63836,"toc":63988},[63837,63847,63851,63854,63860,63864,63867,63871,63879,63899,63902,63906,63917,63928,63932,63943,63962,63966,63969,63980],[16,63838,63839,63846],{},[224,63840,63841,63842,284],{},"Atrakcyjnie przedstawione fakty potrafią zdziałać więcej niż najlepsza ",[182,63843,63845],{"href":42324,"rel":63844},[349],"kampania w Google"," Przygotowanie mocnego case study wymaga sporego zaangażowania, przez co nie jest wykorzystywane tak często, jak mogłoby być, by przynosić firmom konkretne zyski. Warto jednak poświęcić swój czas i energię na szczegółowe opisywanie atrakcyjnych przypadków – zwrot z tej inwestycji może być bardzo wysoki!",[12,63848,63850],{"id":63849},"czym-jest-case-study","Czym jest case study?",[16,63852,63853],{},"Case study to opis przypadku (np. przedsięwzięcia, projektu) pokazujący proces jego powstawania czy prowadzenia. Na podstawie case study można ocenić jego efekty, wskazać przyczyny i rezultaty poszczególnych elementów i przedstawić kolejno wszystkie (lub najważniejsze) etapy realizacji. Studium przypadku, choć z założenia wcale nie musi, w zastosowaniu marketingowym najczęściej opowiada historię sukcesu.",[16,63855,63856,63859],{},[224,63857,63858],{},"W branży marketingowej case study uważane jest za skuteczne narzędzie sprzedażowe."," Wykorzystanie prawdziwej success story bardzo dobrze trafia do potencjalnych klientów, którzy po jej przeczytaniu widzą nas jako wymarzonych wykonawców ich projektu.",[12,63861,63863],{"id":63862},"po-pierwsze-dobry-pomysł","Po pierwsze, dobry pomysł",[16,63865,63866],{},"Zanim siądziesz do pisania (lub je komuś zlecisz) zastanów się, co chcesz osiągnąć. Jakich klientów chcesz zdobyć? Do kogo trafić? Kogo przekonać? Wybierz opisywany case do konkretnego celu, jaki Ci przyświeca. Zdecyduj się na taki, który pokazuje rozwiązania prawdopodobnych problemów Twoich odbiorców. Taki, który pokazuje, że ktoś może spełnić ich oczekiwania, bo już raz to się udało.",[12,63868,63870],{"id":63869},"po-drugie-właściwa-budowa","Po drugie, właściwa budowa",[16,63872,63873,63874,63878],{},"Tworzenie analizy przypadku rządzi się pewnymi prawami. Jednym z nich jest określona budowa. ",[182,63875,63877],{"href":49144,"rel":63876},[349],"Prawidłowo zaprojektowane case study"," zawiera następujące elementy:",[51,63880,63881,63884,63887,63890,63893,63896],{},[54,63882,63883],{},"Krótki, chwytliwy wstęp, który nakreśli ogólny zarys i zaintryguje odbiorcę.",[54,63885,63886],{},"Opis sytuacji sprzed wykonania opisywanego projektu",[54,63888,63889],{},"Przybliżenie problemu, który projekt miał za zadanie rozwiązać",[54,63891,63892],{},"Opis procesu kreatywnego, a następnie wykonania i wdrożenia",[54,63894,63895],{},"Prezentację efektów na konkretnych przykładach i liczbach",[54,63897,63898],{},"Podsumowanie, a w nim wnioski i ocenę przedsięwzięcia",[16,63900,63901],{},"Taki układ gwarantuje większą wygodę czytania oraz bardziej efektywny odbiór informacji. Nawet, jeśli czytelnik tylko szybko zeskanuje tekst wzrokiem, wyciągnie z niego dużo więcej i szybciej znajdzie interesujące go fragmenty.",[12,63903,63905],{"id":63904},"po-trzecie-wciągające-copy","Po trzecie, wciągające copy",[16,63907,63908,63909,63912,63913,63916],{},"Dobre case study to dobra historia. ",[224,63910,63911],{},"A dobra historia to storytelling."," Staraj się zatem prowadzić ciekawą narrację, używaj kwiecistego (ale nie do przesady) języka, zainteresuj swojego czytelnika. Niech, czytając, sam zastanawia się, co będzie dalej. Napotkane problemy przedstawiaj jak zmagania bohatera z przeciwnościami losu, a sukces projektu jak szczęśliwe zakończenie. Innymi słowy – daj ludziom powód do czytania. Klikając w zakładkę ",[949,63914,63915],{},"case study"," mają konkretne oczekiwania, spodziewają się większej ilości tekstu i w tym przypadku możesz trochę popłynąć. Nie poprosili przecież o wykresy i raporty – chcą przeczytać historię.",[16,63918,63919,63927],{},[224,63920,63921,63922,63926],{},"Co więcej, obserwacje dowodzą, że ",[182,63923,63925],{"href":41923,"rel":63924},[349],"długie teksty"," dużo lepiej pozycjonują się w Google niż zdawkowe notki."," Tekst, który będzie miał ponad 300 wyrazów ma dużo większe szanse na zdobycie lepszej pozycji w wynikach wyszukiwania na wybrane frazy.",[12,63929,63931],{"id":63930},"po-czwarte-atrakcyjna-forma","Po czwarte, atrakcyjna forma",[16,63933,63934,63935,63938,63939,63942],{},"W dzisiejszych czasach nawet najlepiej napisany, najciekawszy artykuł może przejść bez echa, jeśli będzie niczym więcej, niż ścianą tekstu. ",[224,63936,63937],{},"Duża część społeczeństwa to wzrokowcy."," A klienci biznesowi to zazwyczaj bardzo zabiegani wzrokowcy, którzy czasu mają jak na lekarstwo, zajmują się kilkoma rzeczami jednocześnie i bardzo, ale to bardzo lubią wygodne rozwiązania. Jeśli więc chcesz, aby Twój ",[949,63940,63941],{},"case"," przyniósł założony efekt, dołóż starań, aby był łatwy w odbiorze nie tylko pod względem treści, ale również wyglądu.",[51,63944,63945,63948,63956,63959],{},[54,63946,63947],{},"Dobrym rozwiązaniem jest dodanie wykresów i tabelek. Pozwalają estetycznie i czytelnie przedstawić dane liczbowe, które trudno jest wyłapać z ciągłego tekstu",[54,63949,63950,63951,63955],{},"Przeplataj kolejne akapity ",[182,63952,63954],{"href":51176,"rel":63953},[349],"zdjęciami zrobionymi w czasie pracy nad projektem"," – to pomoże odzyskać odpływającą w trakcie czytania uwagę odbiorcy",[54,63957,63958],{},"Skrócone case study można na końcu przedstawić w formie infografiki",[54,63960,63961],{},"Zadbaj o testimoniale w formie graficznej – z cytatem, zdjęciem autora, na wyróżniającym się tle",[12,63963,63965],{"id":63964},"czego-nie-robić-tworzać-case-study","Czego nie robić, tworzać case study?",[16,63967,63968],{},"Wymieniając wszystkie dobre praktyki, nie sposób przemilczeć złe. Jest kilka rzeczy, których podczas tworzenia case study nie można robić.",[51,63970,63971,63974,63977],{},[54,63972,63973],{},"Kłamstwo. Nie możesz wymyślać historii, naciągać danych, przeinaczać faktów. Prawdę można łatwo zweryfikować. A gdy ktoś przyłapie cię na kłamstwie, będzie się to odbijać czkawką przez długi czas – nie tylko Tobie, ale całej Twojej firmie.",[54,63975,63976],{},"Drobiazgowość. Case study to ciekawa opowieść, a nie zeznanie podatkowe. Nie musisz, a nawet nie powinieneś umieszczać w nim najmniejszych szczegółów, bo zanudzisz czytelnika. Na to będzie czas później, gdy klient znajdzie się w kolejnym etapie lejka sprzedażowego.",[54,63978,63979],{},"Brak konkretów. Skrajne przeciwieństwo drobiazgowości też nie jest dobre. Jeśli nie podasz nazw firm, z którymi współpracowałeś, nazwy klienta (jeśli jest rozpoznawalny) i nie ujawnisz choćby rąbka tajemnicy na temat tego, jak stworzyłeś ten udany projekt, nikt Ci nie uwierzy. I cała praca na marne.",[16,63981,63982,63983,63987],{},"Case study może być świetnym ",[182,63984,63986],{"href":42912,"rel":63985},[349],"narzędziem marketingowym",". Może przyciągnąć do Ciebie nowych klientów lub pomóc znaleźć odpowiednich pracowników. Zadbaj o to, aby na Twojej stronie zostały opisane przypadki najciekawszych zrealizowanych przedsięwzięć. Szukaj przykładów sieci i stosuj się do naszych rad, a pójdzie Ci łatwiej, niż myślisz!",{"title":34,"searchDepth":190,"depth":190,"links":63989},[63990,63991,63992,63993,63994,63995],{"id":63849,"depth":190,"text":63850},{"id":63862,"depth":190,"text":63863},{"id":63869,"depth":190,"text":63870},{"id":63904,"depth":190,"text":63905},{"id":63930,"depth":190,"text":63931},{"id":63964,"depth":190,"text":63965},"2019-12-27","Atrakcyjnie przedstawione fakty potrafią zdziałać więcej niż najlepsza kampania w Google. Przygotowanie mocnego case study wymaga sporego zaangażowania, przez co nie jest wykorzystywane tak często, ja","\u002Fblog\u002Fimages\u002Fjak-napisac-dobre-case-study.webp",{},"\u002Fblog\u002Fjak-napisac-dobre-case-study",{"title":63834,"description":63997},"blog\u002Fjak-napisac-dobre-case-study","htvGDlOmhRIKvyLt91k43iAFSGX83AMkQH-JzSzAWkQ",{"id":64005,"title":64006,"author":377,"body":64007,"category":17222,"coverStyle":197,"date":64180,"description":64181,"excerpt":197,"extension":200,"image":64182,"meta":64183,"navigation":203,"path":64184,"readTime":858,"seo":64185,"seoDescription":197,"stem":64186,"__hash__":64187},"blog\u002Fblog\u002Fjak-radzic-sobie-z-falszywymi-opiniami.md","Jak radzić sobie z fałszywymi negatywnymi opiniami w Google?",{"type":9,"value":64008,"toc":64172},[64009,64020,64024,64027,64042,64046,64053,64056,64063,64084,64088,64100,64106,64113,64124,64129,64134,64138,64148,64162],[16,64010,64011,64012,64016,64017],{},"Bezpodstawne negatywne ",[182,64013,64015],{"href":42324,"rel":64014},[349],"oceny w Google"," stają się coraz większym problemem – zwłaszcza dla właścicieli małych i średnich firm. Polityka Google przewidziała mnóstwo przepisów dla osób wystawiających oceny, jednak automatyczna weryfikacja ich przestrzegania nie idzie im najlepiej. Założenie fałszywego konta i wystawienie opinii jest, niestety, banalnie proste. Usunięcie jej wymaga już większego wysiłku, ale nie jest niemożliwe. ",[224,64018,64019],{},"Co można zrobić z niezasłużoną negatywną opinią?",[220,64021,64023],{"id":64022},"jak-rozpoznać-fałszywą-opinię","Jak rozpoznać fałszywą opinię?",[16,64025,64026],{},"Jeśli prowadzisz niewielki biznes, często po prostu pamiętasz większość klientów i zamówień. To niestety nie jest argument, który byłby w stanie przekonać Google do usunięcia niezasłużonej recenzji. Jeśli chcesz pozbyć się pojedynczych komentarzy, możesz mieć problem z przekonaniem administratorów do swojej prośby.",[16,64028,64029,64030,64033,64034,64037,64038,64041],{},"Łatwiej jest za to walczyć z generowanymi automatycznie w dużych ilościach spamerskimi opiniami. Istnieje wysokie prawdopodobieństwo, że ",[224,64031,64032],{},"jeśli w krótkim czasie na Twojej wizytówce pojawiło się wiele negatywnych ocen",", to są one efektem spamerskiej akcji konkurencji. Jeśli ",[224,64035,64036],{},"nazwy użytkowników są podejrzane"," (nie jest to imię i nazwisko) a komentarze niejasne lub w ogóle ich brak, prześledź kolejno profile każdego z nich. ",[224,64039,64040],{},"Możesz w ten sposób sprawdzić, jakie komentarze użytkownicy pozostawili w przeszłości."," Jeśli są to podobne negatywy w ramach innych akcji zaniżania rankingu, będą bardzo pomocne w walce o usunięcie niesprawiedliwej opinii. Podobnie, jeśli profil został założony na krótko przed jej wystawieniem i nie komentował od tej pory żadnych innych wizytówek.",[220,64043,64045],{"id":64044},"jak-usunąć-negatywną-opinię-z-google-zgłosić","Jak usunąć negatywną opinię z Google? Zgłosić.",[16,64047,64048,64049,64052],{},"Jak usunąć negatywną opinię z Google? ",[224,64050,64051],{},"Pierwszym sposobem jest zgłoszenie nieodpowiedniej opinii w panelu zarządzania wizytówką firmy",". Metoda działa jednak wyłącznie w przypadku komentarzy niezgodnych z regulaminem – wulgarnych, obraźliwych, nawołujących do nienawiści lub zawierających link. Google nie jest w stanie zweryfikować, kto rzeczywiście jest naszym klientem, dlatego automatycznie pozwala na publikację wszystkich opinii.",[16,64054,64055],{},"Jak to zrobić? W rozwijanym menu w prawym górnym rogu nad komentarzem należy wybrać zgłoszenie nieodpowiedniej treści. W procedurze trzeba podać adres email do kontaktu, uzasadnić swoje zgłoszenie wybierając z listy rodzaj naruszenia i czekać na decyzję.",[16,64057,64058],{},[224,64059,64060],{},[32,64061],{"alt":34,"src":64062},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fusunac-skasowac-negatywne-opinie-google.png",[16,64064,64065,64083],{},[224,64066,64067,64068,1102,64073,1413,64078,284],{},"Drugim wyjściem jest kontakt z Google za pośrednictwem ",[182,64069,64072],{"href":64070,"rel":64071},"https:\u002F\u002Ftwitter.com\u002FGoogleMyBiz",[349],"Twittera",[182,64074,64077],{"href":64075,"rel":64076},"https:\u002F\u002Fwww.facebook.com\u002FGoogleMyBusiness\u002F",[349],"Facebookka",[182,64079,64082],{"href":64080,"rel":64081},"https:\u002F\u002Fwww.en.advertisercommunity.com\u002Ft5\u002FGoogle-My-Business\u002Fct-p\u002FGMB",[349],"forum"," W tym przypadku trzeba szczegółowo opisać sytuację i uargumentować swoją prośbę. Częściej udaje się coś ugrać w przypadku opinii z komentarzami niż samych ocen bez tekstu.",[220,64085,64087],{"id":64086},"co-zrobić-jeśli-nie-da-się-usunąć-opinii-z-google-odpowiedzieć","Co zrobić, jeśli nie da się usunąć opinii z Google? Odpowiedzieć.",[16,64089,64090,64091,64095,64096,64099],{},"Jeśli ",[182,64092,37256],{"href":64093,"rel":64094},"https:\u002F\u002Flinkhouse.pl\u002Flinki-tematyczne-linki-ze-stron-widocznych-w-google\u002F",[349]," uzna, że opinii nie usunie albo sam nie jesteś pewien, czy jest ona bezpodstawna, zawsze możesz spróbować wyjaśnić sytuację. W odpowiedzi na komentarz pokaż, że chcesz rozwiązać problem. ",[224,64097,64098],{},"Dopytaj o szczegóły, jeśli coś nie jest dla Ciebie jasne."," Dodaj, że prosisz o kontakt, bo chcesz uniknąć niedomówień i naprawić szkodę, jeśli wyniknęła z Twojego potknięcia. Może się okazać, że komentarz został wystawiony w przypływie emocji, a gdy te już opadną, uda się załagodzić konflikt.",[16,64101,64102,64105],{},[224,64103,64104],{},"Nawet, jeśli nie otrzymasz odpowiedzi, takie działanie wciąż ma sens."," Dlaczego? Osoby czytające tę opinię zobaczą Twoje zaangażowanie i troskę o klienta. Tym samym ryzyko, że przez nią zrezygnują z Twoich usług, znacznie spadnie.",[220,64107,64109,64110],{"id":64108},"co-zrobić-z-negatywną-opinią-w-google-opublikować-w-mediach-społecznościowych","Co zrobić z negatywną opinią w Google? Opublikować w ",[182,64111,10885],{"href":4914,"rel":64112},[349],[16,64114,64115,64116,64119,64120,64123],{},"To dosyć nietypowa reakcja na niezasłużone ",[949,64117,64118],{},"negatywy",", ale właściwie… czemu nie? Bardzo prawdopodobne, że potencjalni klienci zajrzą nie tylko do wyszukiwarki, ale również na Twój fanpage. Jeśli zobaczą tam post, w którym jasno opisujesz zaistniałą sytuację, możesz łatwo zminimalizować jej negatywne skutki. ",[224,64121,64122],{},"Jeśli tylko większość Twoich kontrahentów jest zadowolona, prawdopodobnie obronią Cię w komentarzach pod postem."," Tym sposobem nieprzychylna recenzja może zapewnić Ci całkiem pozytywny ruch.",[16,64125,64126],{},[32,64127],{"alt":34,"src":64128},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Ffalszywe-opinie-google-moja-firma-usunac.png",[16,64130,64131],{},[32,64132],{"alt":34,"src":64133},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FJ.png",[220,64135,64137],{"id":64136},"kilka-dobrych-rad-na-koniec","Kilka dobrych rad na koniec",[16,64139,64140,64141,64144,64145],{},"W walce z negatywnymi opiniami w ",[182,64142,37256],{"href":41948,"rel":64143},[349]," pomocna jest przede wszystkim prewencja. Jeśli na co dzień będziesz dbać o zadowolenie swoich klientów, nie będą mieli powodów do wystawiania niskich ocen. Nawet, jeśli zdarzy Ci się popełnić błąd, nic nie jest stracone, o ile postarasz się go naprawić. ",[224,64146,64147],{},"Aby lepiej radzić sobie z nieprzychylnymi recenzjami, warto zastosować się do tych kilku porad:",[51,64149,64150,64153,64156,64159],{},[54,64151,64152],{},"Monitoruj opinie na temat swojej firmy i nie zwlekaj z odpowiedzią na te negatywne",[54,64154,64155],{},"Nawet, jeśli opinia jest bardzo niesprawiedliwa, zachowaj profesjonalizm i nie daj się sprowokować",[54,64157,64158],{},"Zawsze staraj się rozwiązań problem, a nie za wszelkę cenę obwiniać autora",[54,64160,64161],{},"Jeśli naprawdę zawiniłeś, stosuj zasadę 5P – Przeproś, Przygotuj się, Przeciwdziałaj, Popraw się, Powetuj",[16,64163,64164,64165,64168,64169,284],{},"Pamiętajcie, że negatywnych opinii często nie będzie dało się usunąć. Dopóki ",[182,64166,37256],{"href":51944,"rel":64167},[349]," nie poprawi swoich sposobów na weryfikację wiarygodności komentujących, wszyscy musimy się z tym pogodzić. Dobra wiadomość płynie jednak z raportów, Mimo że każdy przedsiębiorca walczy o maksymalne oceny, to odbiorcy wcale nie im ufają najbardziej. ",[224,64170,64171],{},"Badania wykazały, że średnia od 4,2 do 4,5 jest w rzeczywistości idealną, najbardziej zwiększającą prawdopodobieństwa zakupu",{"title":34,"searchDepth":190,"depth":190,"links":64173},[64174,64175,64176,64177,64179],{"id":64022,"depth":359,"text":64023},{"id":64044,"depth":359,"text":64045},{"id":64086,"depth":359,"text":64087},{"id":64108,"depth":359,"text":64178},"Co zrobić z negatywną opinią w Google? Opublikować w mediach społecznościowych",{"id":64136,"depth":359,"text":64137},"2019-12-20","Bezpodstawne negatywne oceny w Google stają się coraz większym problemem – zwłaszcza dla właścicieli małych i średnich firm. Polityka Google przewidziała mnóstwo przepisów dla osób wystawiających ocen","\u002Fblog\u002Fimages\u002Fjak-radzic-sobie-z-falszywymi-opiniami.webp",{},"\u002Fblog\u002Fjak-radzic-sobie-z-falszywymi-opiniami",{"title":64006,"description":64181},"blog\u002Fjak-radzic-sobie-z-falszywymi-opiniami","pr203aL-UqeQUQU9fe0Qqsm0XKm8Gqud_bWHgIzVsgg",{"id":64189,"title":64190,"author":377,"body":64191,"category":11600,"coverStyle":197,"date":64506,"description":64507,"excerpt":197,"extension":200,"image":64508,"meta":64509,"navigation":203,"path":64510,"readTime":1947,"seo":64511,"seoDescription":197,"stem":64512,"__hash__":64513},"blog\u002Fblog\u002Fjak-pozyskac-ruch-na-strone.md","Jak pozyskać ruch na stronę firmową? Kompletny przewodnik",{"type":9,"value":64192,"toc":64464},[64193,64201,64203,64211,64215,64222,64225,64229,64237,64240,64246,64249,64252,64255,64259,64262,64267,64271,64274,64279,64281,64284,64288,64291,64294,64297,64301,64304,64308,64311,64314,64317,64320,64324,64327,64330,64333,64338,64341,64344,64348,64351,64355,64358,64362,64365,64369,64372,64374,64377,64381,64384,64388,64391,64395,64398,64402,64405,64409,64412,64416,64419,64423,64426,64430,64433,64437,64440,64444,64447,64451,64454,64458,64461],[16,64194,64195,64196,64200],{},"Jest wiele sposobów na pozyskanie ",[182,64197,64199],{"href":55430,"rel":64198},[349],"ruchu na stronę"," i tylko od Ciebie zależy, jakie wybierzesz dla swojej strony. Zanim jednak zdecydujesz się na cokolwiek, najpierw poznaj wszystkie możliwości!",[12,64202,5880],{"id":11215},[16,64204,64205,64206,64210],{},"Google jest najpopularniejszą wyszukiwarką w Polsce oraz ",[182,64207,64209],{"href":39590,"rel":64208},[349],"głównym źródłem ruchu"," większości stron internetowych. Aby przełożyć jego popularność na konkretną (dużą!) liczbę wejść na firmową witrynę, najlepiej wspomóc się pozycjonowaniem. Jak pozycjonować stronę firmy?",[220,64212,64214],{"id":64213},"audyt","Audyt",[16,64216,64217,64221],{},[182,64218,64220],{"href":43712,"rel":64219},[349],"Audyt SEO"," to pierwsza rzecz, jaką powinieneś zrobić, jeśli liczysz na wyniki. Dzięki niemu dowiesz się, jak zoptymalizować swoją stronę, aby była jak najbardziej przyjazna dla robotów indeksujących, bez uszczerbku na komforcie korzystania z niej przez ludzi. Audyt powinien zawierać wnikliwą analizę, ocenę oraz szereg porad i wskazówek.",[16,64223,64224],{},"Jeśli masz taką możliwość, o wytyczne dotyczące optymalizacji pod wyszukiwarkę poproś jeszcze przed stworzeniem strony.",[220,64226,64228],{"id":64227},"long-tail","Long tail",[16,64230,64231,64232,64236],{},"Długim ogonem nazywane są ",[182,64233,64235],{"href":41923,"rel":64234},[349],"długie frazy",", za pomocą których wyszukiwane są informacje. Przykładowo, long tailem nie będzie agencja reklamowa, ale agencja reklamowa dla psów Gdańsk już tak. Wykorzystanie długich ogonów ma swoje uzasadnienie w tym, że duża liczba użytkowników coraz bardziej precyzuje swoje zapytania. Zamiast walczyć o najdroższe, ogólne frazy, można przeznaczyć część budżetu na mniej popularne, wielowyrazowe keywordy, które dokładniej określają Twój biznes oraz potrzeby Twoich potencjalnych klientów. Nie masz pomysłów? Możesz skorzystać z narzędzia Answer the public, które potrafi dopasować setki long taili do podanej frazy.",[220,64238,5063],{"id":64239},"link-building",[16,64241,34303,64242,64245],{},[182,64243,4593],{"href":46770,"rel":64244},[349]," polega na zdobywaniu odnośników do naszej strony w zewnętrznych, wartościowych witrynach. Tak, zgadza się – linkowanie gdziekolwiek i na ilość nie przyniesie spodziewanych efektów. Najpopularniejsze źródła linków to katalogi, blogi, fora internetowe, artykuły sponsorowane.",[16,64247,64248],{},"Przed wystartowaniem z link buildingiem dobrze rozpisać sobie strategię, w jaki sposób chcesz zdobywać wysokiej jakości odnośniki. Dobry plan jest połową sukcesu!",[12,64250,56607],{"id":64251},"reklama",[16,64253,64254],{},"Jak w każdym innym przypadku, również w pozyskiwaniu ruchu na stronę firmową dobrze sprawdzi się płatna reklama w Internecie. Do wyboru masz dwóch gigantów – Google AdWords oraz FacebookAds.",[220,64256,64258],{"id":64257},"google-adwords","Google AdWords",[16,64260,64261],{},"System reklamowy Google daje szeroki wachlarz możliwości, jeśli chodzi o formaty reklamowe. Możliwe jest umieszczenie linków sponsorowanych w wynikach wyszukiwania, dzięki czemu Twoja strona znajdzie się wyżej nawet od tych, które wypozycjonowały się na pierwsza pozycję. Umożliwia korzystanie z sieci reklamowej Google, przez co reklama Twojego biznesu może pojawić się na setkach najbardziej poczytnych stron i blogów. Do dyspozycji masz także kilka rodzajów remarketingu, czyli przypominania użytkownikom o tym, co widzieli na Twojej stronie. Dobrze skonfigurowana kampania reklamowa przysporzy Ci dużo ruchu stosunkowo niewielkim kosztem.",[16,64263,64264],{},[32,64265],{"alt":34,"src":64266},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002Fbuty-ike-Szukaj-w-Google-Mozilla-Firefox-2018-09-18-15.40.46-1024x804.png",[220,64268,64270],{"id":64269},"facebookads","FacebookAds",[16,64272,64273],{},"Możliwości targetowania reklamy na Facebooku na początku potrafią przyprawić o zawroty głowy. FacebookAds nie bez powodu nazywane są jednym z najskuteczniejszych narzędzi docierania do klienta! Młodzi rodzice, użytkownicy Androida, cykliści z Elbląga, programiści w promieniu 5 kilometrów – ktokolwiek znajduje się w Twojej grupie docelowej, jesteś w stanie do niego dotrzeć, odpalając odpowiednio skonfigurowaną kampanię reklamową na Facebooku!",[16,64275,64276],{},[32,64277],{"alt":34,"src":64278},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FNetguru-Informacje-i-reklamy-Mozilla-Firefox-2018-09-18-15.44.23.png",[12,64280,10750],{"id":10747},[16,64282,64283],{},"W dzisiejszych czasach duża część relacji przenosi się do sieci, a gdzie pielęgnować je lepiej, jeśli nie w mediach społecznościowych? Fanpage na Facebooku to już must-have, ale to nie wszystko, co ma do zaoferowania bogaty świat social media.",[220,64285,64287],{"id":64286},"linkedin","LinkedIn",[16,64289,64290],{},"Szeroko pojęta branża biznesowa, technologiczna, startupowa, marketingowa. Co je łączy? Wielu ich przedstawicieli udziela się na LinkedIn. W odróżnieniu od większości platform społecznościowych, LinkedIn jest platformą typowo biznesową – nie rozrywkową. Jeśli działach w jednej z wymienionych gałęzi, powinieneś rozważyć założenie tam profilu swojej firmy oraz aktywność z prywatnego profilu i dzielenie się np. artykułami z bloga.",[220,64292,42115],{"id":64293},"facebook",[16,64295,64296],{},"Jak już wspomniałam wcześniej, to prawdziwy reklamowy kombajn i choćby z tego powodu warto się tam pojawić. Jednak nie samymi reklamami firma żyje, a Facebook sprawdza się rownież na innych polach. Dzięki firmowemu fanpage’owy możesz udostępniać materiały ze swojej strony, założyć własną grupę, prowadzić dyskusje i udzielać porad. To wszystko pomoże Ci zbudować wizerunek specjalisty, z którego usług warto skorzystać. A gdzie lepiej sprawdzić szczegóły, jeśli nie na stronie?",[220,64298,64300],{"id":64299},"instagram","Instagram",[16,64302,64303],{},"Na początku wydawało się, że Instagram będzie idealnym miejscem głównie dla marek sprzedających różnego rodzaju ładne rzeczy. Jednak przy odrobinie kreatywności, dobrze radzą sobie tam również agencje marketingowe, firmy budowlane, elektrycy i pszczelarze. Dobrze wykorzystany, potrafi przekierować trochę ruchu na każdą stronę.",[220,64305,64307],{"id":64306},"twitter","Twitter",[16,64309,64310],{},"W Polsce Twitter jest domeną branży IT, biznesmenów i polityków. Krótkie, błyskotliwe wiadomości na bieżące tematy potrafią rozprzestrzenić się z prędkością światła, zapewniając (czasem chwilową) sławę jej autorowi. Zastanów się, jak wykorzystać to do zwiększenia ruchu na stronie swojej firmy.",[16,64312,64313],{},"Każdy z wymienionych portali oferuje również płatną reklamę.",[12,64315,7868],{"id":64316},"content-marketing",[16,64318,64319],{},"Content marketing to temat-rzeka oraz niezwykle ważny aspekt pozyskiwania ruchu na stronę internetową.  Dobrze zaprojektowane, merytoryczne teksty działają na użytkowników jak magnes. Gdy przekonają się o ich jakości, będą regularnie wracać oraz udostępniać Twoje treści dalej, do kolejnych potencjalnych czytelników. Jeśli poza jakością, skupisz się także na regularności i optymalizacji tekstu na potrzeby SEO, możesz liczyć na pełny sukces!",[12,64321,64323],{"id":64322},"dzielenie-się-wiedzą","Dzielenie się wiedzą",[16,64325,64326],{},"Knowledge sharing zyskuje coraz większą popularność i jest bardzo korzystnym trendem dla przedsiębiorców chcących wypromować swój biznes. Dzielenie się wiedzą sprawia, że rośnie Twój autorytet i grono stałych odwiedzających.",[220,64328,40971],{"id":64329},"blog",[16,64331,64332],{},"O tym, jak pozyskać ruch na firmowego bloga, pisałam w poprzednim artykule. Blog to najprostszy sposób na uporządkowanie swojej wiedzy i przekazanie jej dalej, a tym samym na zapewnienie sobie stałego dopływu ruchu na stronę. Po pierwsze, dobrze wypozycjonowane teksty zwiększą liczbę wejść z Google. Po drugie, pomogą Ci zgromadzić grono wiernych czytelników.",[16,64334,64335],{},[32,64336],{"alt":34,"src":64337},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FBlog-about-Web-Development-Python-JavaScript-and-Startups-Mozilla-Firefox-2018-09-18-15.45.30.png",[220,64339,40996],{"id":64340},"podcast",[16,64342,64343],{},"Dla tych, którzy nie mają czasu, by zagłębiać się w kilka stron tekstu, podcast będzie bardzo dużym udogodnieniem. Dzięki nagrywaniu swoich artykułów możesz dotrzeć do całkiem nowej grupy odbiorców, których interesuje Twoja twórczość. Co więcej, zamieszczając nagrania w różnych serwisach, zwiększasz liczbę linków, po których można dotrzeć do Twojej strony.",[220,64345,64347],{"id":64346},"aktywność-w-grupach-na-facebooku","Aktywność w grupach na Facebooku",[16,64349,64350],{},"Przedsięwzięcie, które wymaga zaangażowania, bo żadna automatyzacja nie zrobi tego za Ciebie. Przynajmniej nie powinna. Jeśli chcesz zainwestować swój czas w działania wizerunkowe na grupach, wybierz dwie lub trzy związane z Twoim biznesem. Obserwuj toczące się tam dyskusje i gdy tylko możesz, udzielaj wyczerpujących odpowiedzi. Możesz też czasami podlinkować swój artykuł, jeśli odnosi się do poruszanego tematu. Twoja wiedza wzbudzi zainteresowanie części użytkowników, którzy z pewnością pokuszą się o sprawdzenie, czym zajmujesz się na co dzień. Pamiętaj, żeby w profilu na Facebooku podać nazwę i adres swojej firmy.",[220,64352,64354],{"id":64353},"materiały-do-pobrania","Materiały do pobrania",[16,64356,64357],{},"Mięsiste case studies, raporty i ebooki świetnie nadają się do ściągania ruchu na stronę. Jeśli masz już spore grono odbiorców, wieść częściowo rozniesie się sama, ale zawsze warto dopomóc sukcesowi. Promocja przez FacebookAds, newsletter i remarketing z pewnością pomogą zdobyć zainteresowanie.",[12,64359,64361],{"id":64360},"rekomendacje","Rekomendacje",[16,64363,64364],{},"Dbaj o rekomendacje. Zwłaszcza teraz, gdy w wynikach wyszukiwania Google można podejrzeć opinie wystawione Twojej firmie w różnych serwisach. Wysokie noty zachęcą do wejścia na stronę i zapoznania się z ofertą, ale niskie mogą skutecznie odstraszyć potencjalnych klientów. Ktoś wystawił Ci niską ocenę? Jeszcze nic straconego. Odpowiedz osobie, która ją wystawiła i zaproponuj rozwiązanie problemu, który stanął na drodze lepszej recenzji.",[12,64366,64368],{"id":64367},"email-marketing","Email marketing",[16,64370,64371],{},"Email marketing, używany z umiarem, może być jednym z najlepszych narzędzi do pozyskania ruchu oraz utrzymania zaangażowania treściami. Co więcej, dzięki narzędziom mailingowym, można bardzo dokładnie sprawdzić jego skuteczność i przeanalizować wyniki.",[220,64373,17136],{"id":17135},[16,64375,64376],{},"Budująć stronę internetową pamiętaj, aby otworzyć zapisy do newslettera niezależnie od tego, czy planujesz założyć firmowego bloga. Z gotową, nawet niewielką bazą, będzie Ci dużo łatwiej zacząć. A co wysyłać w newsletterze? W zależności od branży i grupy docelowej, mogą to być powiadomienia o nowych postach, promocjach, materiałach do pobrania, zapisach na webinary. Pamiętaj o tym, by treść wiadomości była starannie napisana, najlepiej z uwzględnieniem zasad storytellingu.",[220,64378,64380],{"id":64379},"mailing","Mailing",[16,64382,64383],{},"Pojedyncze maile, poza newsletterem, mają uzasadnienie jedynie w wyjątkowych przypadkach. Dobrym powodem może być przesłanie im specjalnej zniżki albo materiałów, których nie dostaną w żaden inny sposób. Nie nadużywaj jednak tej możliwości i nie przesyłaj wyjątkowych okazji zbyt często, bo zaczną lądować w koszu jeszcze przed otwarciem.",[12,64385,64387],{"id":64386},"personal-branding","Personal branding",[16,64389,64390],{},"Twój wizerunek, jako przedsiębiorcy, ma niebagatelny wpływ na wizerunek Twojej firmy. Zadbaj więc o to, aby ludzie postrzegali Cię jako zawodowca, osobę godną naśladowania, pełną pomysłów i ciekawych rozwiązań. Jako uosobienie swojego biznesu nadasz mu ludzką twarz, a dzięki temu ludziom będzie dużo łatwiej ją polubić czy kojarzyć z konkretnymi wartościami.",[12,64392,64394],{"id":64393},"responsywność-i-użyteczność","Responsywność i użyteczność",[16,64396,64397],{},"Dwa aspekty techniczne, które mają kolosalny wpływ na odbiór strony internetowej i to, czy odwiedzający ją po raz pierwszy kiedykolwiek na nią wrócą.",[220,64399,64401],{"id":64400},"responsywność","Responsywność",[16,64403,64404],{},"Wraz ze wzrostem częstotliwości przeglądania Internetu na urządzeniach mobilnych, responsywność przestała być jedynie udogodnieniem – stała się standardem. Strony dostosowane do mobile są dodatkowo oznaczane w wynikach wyszukiwania w Googlu, co zwiększa szansę na kliknięcie ze strony osoby korzystającej ze smartfonu czy tabletu.",[220,64406,64408],{"id":64407},"użyteczność","Użyteczność",[16,64410,64411],{},"Użyteczność to szereg aspektów i elementów składających się na to, jak wygodna i łatwa w obsłudze jest witryna. Konsultacje ze specjalistą UX powinny być jedną z rzeczy to do, gdy zamierzasz podejść poważnie do pozyskiwania ruchu na stronę firmową. Podobnie, jak w audycie SEO, w ramach audytu UX dostaniesz ocenę użyteczności oraz listę rozwiązań do zastosowania.",[12,64413,64415],{"id":64414},"notatki-prasowe","Notatki prasowe",[16,64417,64418],{},"Notatki prasowe kojarzone są głównie jako narzędzie PR-owe, ale kto powiedział, że nie można załatwić dwóch spraw za jednym razem? Dobrze napisana informacja prasowa wzbudzi zainteresowanie redaktorów, a tym samym szansę na publikację i… podlinkowanie Twojej strony. Dobra notatka jest krótka, treściwa, ciekawie napisana, poparta faktami i liczbami. I koniecznie spersonalizowana pod wydawcę!",[12,64420,64422],{"id":64421},"offline","Offline",[16,64424,64425],{},"Ruch na stronę swojej firmy możesz pozyskać również działając offline. Sposobów jest więcej, niż może się wydawać na pierwszy rzut oka. Wizytówki w dłoń i do dzieła!",[220,64427,64429],{"id":64428},"networking","Networking",[16,64431,64432],{},"Element obowiązkowy branżowych meetupów i konferencji. Networking to świetny sposób, by w luźnej atmosferze nawiązać wartościowe kontakty biznesowe i rozreklamować nieco swoją działalność.",[220,64434,64436],{"id":64435},"prelekcje-na-wydarzeniach-branżowych","Prelekcje na wydarzeniach branżowych",[16,64438,64439],{},"Jeśli Ty, lub ktoś z Twojej firmy, jest nie tylko specjalistą, ale dobrym mówcą, warto spróbować swoich sił w roli prelegenta. Ciekawe wystąpienie na długo zapadnie w pamięć słuchaczom, a wraz z nim Twoja firma. Co więcej, możesz dodatkowo zaproponować eventowi wsparcie np. w postaci patronatu medialnego, w zamian za możliwość rozłożenia rollupu i zostawienia ulotek.",[220,64441,64443],{"id":64442},"targi","Targi",[16,64445,64446],{},"Obecność na targach ma w sobie elementy networkingu i prelekcji. Ma jednak tę zaletę, że stoisko firmy przyciąga głównie osoby rzeczywiście zainteresowane Twoją działalnością. To wspaniała okazja na przedstawienie swojej oferty i zachęcenie do odwiedzenia strony.",[220,64448,64450],{"id":64449},"książka","Książka",[16,64452,64453],{},"To poważne, długoterminowe przedsięwzięcie, ale jeśli masz na to pomysł – to czemu nie? Choć wydanie książki kojarzy się przede wszystkim ze składem i drukiem, możesz ograniczyć się do wersji elektronicznej. Jeśli czujesz się mocny w swojej dziedzinie i uważasz, że masz do powiedzenia coś wartościowego i unikatowego, wydanie poradnika dla branży to rzecz, którą powinieneś rozważyć. Jako autor dobrej książki zyskasz dodatkowy rozgłos, co nie pozostanie bez znaczenia dla ruchu na stronie. Co więcej, możesz zastosować sprawdzony trik, jakim jest umieszczanie w książce linków, pod którymi znajdują się dodatkowe, ekskluzywne materiały przeznaczone jedynie dla jej czytelników.",[220,64455,64457],{"id":64456},"gadżety","Gadżety",[16,64459,64460],{},"Na koniec drobiazgi, które każdemu sprawiają radość. Wyprodukowanie czyścików, notesów czy długopisów nie wiąże się z dużym kosztem, a jeśli umieścisz na nich adres strony, będzie cały czas w zasięgu wzroku obdarowanego.",[16,64462,64463],{},"To już ostatni artykuł z cyklu Jak pozyskać ruch na… Jeśli chcesz zwiększyć liczbę wejść na bloga, przeczytaj ten wpis, a jeżeli zależy Ci na większym ruchu w swoim e-commerce, rzuć okiem tutaj.",{"title":34,"searchDepth":190,"depth":190,"links":64465},[64466,64471,64475,64481,64482,64488,64489,64493,64494,64498,64499],{"id":11215,"depth":190,"text":5880,"children":64467},[64468,64469,64470],{"id":64213,"depth":359,"text":64214},{"id":64227,"depth":359,"text":64228},{"id":64239,"depth":359,"text":5063},{"id":64251,"depth":190,"text":56607,"children":64472},[64473,64474],{"id":64257,"depth":359,"text":64258},{"id":64269,"depth":359,"text":64270},{"id":10747,"depth":190,"text":10750,"children":64476},[64477,64478,64479,64480],{"id":64286,"depth":359,"text":64287},{"id":64293,"depth":359,"text":42115},{"id":64299,"depth":359,"text":64300},{"id":64306,"depth":359,"text":64307},{"id":64316,"depth":190,"text":7868},{"id":64322,"depth":190,"text":64323,"children":64483},[64484,64485,64486,64487],{"id":64329,"depth":359,"text":40971},{"id":64340,"depth":359,"text":40996},{"id":64346,"depth":359,"text":64347},{"id":64353,"depth":359,"text":64354},{"id":64360,"depth":190,"text":64361},{"id":64367,"depth":190,"text":64368,"children":64490},[64491,64492],{"id":17135,"depth":359,"text":17136},{"id":64379,"depth":359,"text":64380},{"id":64386,"depth":190,"text":64387},{"id":64393,"depth":190,"text":64394,"children":64495},[64496,64497],{"id":64400,"depth":359,"text":64401},{"id":64407,"depth":359,"text":64408},{"id":64414,"depth":190,"text":64415},{"id":64421,"depth":190,"text":64422,"children":64500},[64501,64502,64503,64504,64505],{"id":64428,"depth":359,"text":64429},{"id":64435,"depth":359,"text":64436},{"id":64442,"depth":359,"text":64443},{"id":64449,"depth":359,"text":64450},{"id":64456,"depth":359,"text":64457},"2019-12-19","Jest wiele sposobów na pozyskanie ruchu na stronę i tylko od Ciebie zależy, jakie wybierzesz dla swojej strony. Zanim jednak zdecydujesz się na cokolwiek, najpierw poznaj wszystkie możliwości! SEO Goo","\u002Fblog\u002Fimages\u002Fjak-pozyskac-ruch-na-strone.webp",{},"\u002Fblog\u002Fjak-pozyskac-ruch-na-strone",{"title":64190,"description":64507},"blog\u002Fjak-pozyskac-ruch-na-strone","UjgeBcMaWXJW46hWSgJ-KqE5kQ0ymgSp1XQbWuC2UbQ",{"id":64515,"title":64516,"author":377,"body":64517,"category":11600,"coverStyle":197,"date":64823,"description":64824,"excerpt":197,"extension":200,"image":64825,"meta":64826,"navigation":203,"path":64827,"readTime":3881,"seo":64828,"seoDescription":197,"stem":64829,"__hash__":64830},"blog\u002Fblog\u002Fzrodla-ruchu-w-sklepie-internetowym-2.md","Źródła ruchu w sklepie internetowym – pozyskaj ruch na 17 sposobów",{"type":9,"value":64518,"toc":64803},[64519,64527,64535,64537,64544,64552,64556,64562,64569,64571,64582,64611,64617,64622,64624,64627,64631,64634,64638,64641,64645,64648,64652,64655,64660,64664,64667,64669,64672,64675,64677,64680,64684,64687,64692,64696,64703,64714,64717,64721,64724,64729,64733,64736,64741,64745,64748,64752,64755,64759,64762,64766,64769,64773,64776,64780,64783,64787,64790,64794,64797,64800],[16,64520,64521,64522,64526],{},"Podobnie, jak w biznesie ważna jest dywersyfikacja przychodów, tak w prowadzeniu sklepu internetowego ważne jest ",[182,64523,64525],{"href":4748,"rel":64524},[349],"ściąganie ruchu z większej liczby źródeł."," Utrata jednego z nich nie będzie tak bolesna, jeśli wciąż zostanie nam kilka innych. Z drugiej strony, jeśli większa część ruchu opiera się na Google – a tak jest w większości e-commerce’ów – trudno sobie wyobrazić nagłe zniknięcie tej wyszukiwarki. Czy w tym wypadku warto zaprzątać sobie głowę dywersyfikacją źródeł ruchu na stronie?",[16,64528,64529,64530,64534],{},"Owszem, ",[182,64531,64533],{"href":51944,"rel":64532},[349],"wyszukiwarka Google"," jest stosunkowo pewnym źródłem ruchu, ale ma swoje wady. Duża konkurencja, zmieniające się algorytmy i ryzyko zastosowania wobec nas black hat SEO sprawiają, że warto pomyśleć o zabezpieczeniu na wypadek, gdyby liczba wejść z niej zaczęła spadać. Może okazać się, że alternatywne źródła okażą się dużo bardziej efektywne, a co za tym idzie – relatywnie niewielkim kosztem zwiększą przychody.",[12,64536,5880],{"id":11215},[16,64538,64539,64540,64543],{},"Choć we wstępie poruszony był temat ",[949,64541,64542],{},"co, poza Google?",", to nie można pozostawić wpisu o pozyskiwaniu ruchu bez chociaż kilku słów o najpopularniejszej wyszukiwarce. Co prawda SEO można robić też w kilku innych miejscach (Yahoo, Yandex, Bing), jednak to materiał na inny, bardzo długi wpis.",[16,64545,64546,64547,64551],{},"Działania ",[182,64548,64550],{"href":43187,"rel":64549},[349],"SEO dla e-commerce"," powinny być jednym z najważniejszych, bo generują stały, pasywny strumień ruchu do Twojej witryny. Niestety, w większości przypadków panuje tutaj bardzo duża konkurencja. Kluczem do dobrego wypozycjonowania sklepu jest więc jak najlepsze dopracowanie wszystkich szczegółów. Działania te dzieli się na dwa typy. On site, który zawiera dostosowanie takich elementów, jak tytuły, opisy produktów i zdjęć, recenzje, ilość tekstu dopasowana do strony i jego unikalność oraz off site, czyli  tworzenie wartościowych treści na stronach zapleczowych czy link building.",[12,64553,64555],{"id":64554},"płatna-reklama","Płatna reklama",[16,64557,64558,64561],{},[182,64559,64258],{"href":42324,"rel":64560},[349]," to drugie najpopularniejsze narzędzie do pozyskiwaniu ruchu dla e-commerce. W przeciwieństwie do pozycjonowania, tutaj wyniki są natychmiastowe. Znikają jednak równie szybko – gdy tylko skończą się pieniądze. To, za co płacisz w Google AdWords, to w zasadzie przyspieszony i wymarzony efekt pozycjonowania, czyli pojawienie się na szczycie wyników wyszukiwania. Co więcej, nawet jeśli organiczna pozycja Twojej konkurencji jest pierwsza, to dzięki reklamie i tak pojawisz się wyżej.",[16,64563,64564,64565,64568],{},"Jeśli zdecydujesz się na ",[949,64566,64567],{},"adwordsy",", początkowo będziesz musiał poświęcić trochę czasu na przygotowanie list keywordów dla każdego produktu. Aby znaleźć właściwe, możesz posłużyć się Google Keyword Plannerem lub innymi zewnętrznymi narzędziami – pisałam o nich więcej tutaj. Kolejnym krokiem powinno być opracowanie kampanii i jej wnikliwa analiza, ponieważ bardzo łatwo przepłacić za reklamę, jeśli nie analizuje się jej wyników.",[12,64570,63537],{"id":63534},[16,64572,64573,64574,64577,64578,64581],{},"Wielu internautów widząc, że produkt, który oglądali w sklepie, ",[949,64575,64576],{},"śledzi"," ich na innych stronach, zastanawiają się ",[949,64579,64580],{},"Ale skąd oni to wiedzą?!"," 😉 Element zaskoczenia i przypominanie niedoszłemu klientowi o tych wszystkich fajnych rzeczach, które widział, działają bardzo skutecznie. W przypadku osób opuszczających stronę bez transakcji, to właśnie remarketing jest najskuteczniejszą metodą skłonienia ich do powrotu i zrobienia zakupów.",[51,64583,64584,64587,64590,64593,64596,64599],{},[54,64585,64586],{},"Remarketing w Google daje kilka możliwości do wyboru:",[54,64588,64589],{},"Remarketing standardowy – kierujący reklamy do użytkowników, którzy odwiedzili stronę bez dokonania konwersji",[54,64591,64592],{},"Remarketing dynamiczny – wyświetlający reklamy konkretnych produktów, które oglądał użytkownik",[54,64594,64595],{},"RLSA, czyli remarketing dla sieci wyszukiwania – wyświetlający reklamy użytkownikom, którzy po opuszczeniu strony wrócili do wyszukiwarki",[54,64597,64598],{},"Remarketing w aplikacjach – kierujący reklamy tylko do tych użytkowników, którzy przeglądali serwis na urządzeniach mobilnych lub w aplikacjach",[54,64600,64601,64602,64605,64606,284],{},"Remarketing video – ",[949,64603,64604],{},"ścigający"," osoby, które obejrzały konkretne ",[182,64607,64610],{"href":64608,"rel":64609},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002F26-kanalow-na-youtube-ktore-powinien-subskrybowac-kazdy-marketer\u002F",[349],"materiały na YouTube",[16,64612,64613,64614,284],{},"Do remarketingu można wykorzystać nie tylko Google, ale również Facebooka. Dzięki zaimplementowaniu na stronie krótkiego kodu narzędzia, jakim jest Pixel Facebooka, podobne komunikaty remarketingowe możemy wyświetlać potencjalnym klientom właśnie podczas przeglądania ",[949,64615,64616],{},"fejsa",[16,64618,64619],{},[32,64620],{"alt":34,"src":64621},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fremarketing-1024x385.png",[12,64623,40005],{"id":11201},[16,64625,64626],{},"Media społecznościowe odgrywają coraz większą rolę w sprzedaży. Firmy mają swoje strony, na których mogą pisać o produktach, dedykowane opcje sprzedażowe pozwalają na podpinanie oferty do postów oraz utworzenie specjalnej sekcji w górnej części fanpage’a, a do tego wiele możliwości płatnej reklamy. Ale od początku.",[687,64628,64630],{"id":64629},"_1-facebook-posty","1. Facebook – posty",[16,64632,64633],{},"Wbrew pozorom, firmowy fanpage służy nie tylko do budowania wizerunku. W postach na facebookowej stronie firmy można skutecznie promować swoje produkty dzięki zdjęciom i filmom, promocjom ogłaszanym tylko na fanpage’u, atrakcyjnym komunikowaniem nowości itd.",[687,64635,64637],{"id":64636},"_2-facebook-produkty-podpięte-do-postów","2. Facebook – produkty podpięte do postów",[16,64639,64640],{},"Podczas tworzenia posta możesz dodać do niego nawet kilka produktów, które po kliknięciu będę przekierowywać ruch na stronę. Zdjęcie możesz uzupełnić wieloma informacjami – np. ceną, ceną po obniżce, dokładnym opisem.",[687,64642,64644],{"id":64643},"_3-facebook-usługi-i-sklep","3. Facebook – Usługi i Sklep",[16,64646,64647],{},"To dwie kolejne sekcje, które przeniosą użytkowników prosto na Twoją stronę. Co prawda Usługi nie linkują do zewnętrznych źródeł, ale w ich opisie można podać adres strony. Sklep natomiast jest osobnym miejscem, w którym znajdują się wszystkie przedmioty podpięte do wcześniejszych postów (mechanizm opisany punkt wyżej).",[687,64649,64651],{"id":64650},"_4-instagram","4. Instagram",[16,64653,64654],{},"Instagram daje coraz więcej możliwości reklamowych. W przypadku marek, które oferują kosmetyki, ubrania, design czy inne „ładne rzeczy” zadanie jest o tyle łatwiejsze, że atrakcyjnymi zdjęciami mogą bez trudu zdobyć nowych kupujących. Reklama z przekierowaniem na stronę (screen nr 1) oraz oznaczanie produktów na fotografii i przekierowanie bezpośrednio na jego podstronę (screen nr 2) to proste i skuteczne narzędzia, bo oba rodzaje zdjęć wyświetlają się w feedzie użytkownika. Innym sposobem jest ulokowanie komunikatu w Instagram Stories i zachęcenie do przesunięcia go w górę, a tym samym przejścia do sklepu (screen 3)",[16,64656,64657,284],{},[32,64658],{"alt":34,"src":64659},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fruch-sklep-internetowy-ecommerce-pozyskac-zwiekszyc-1024x582.png",[687,64661,64663],{"id":64662},"_5-linkedin","5. LinkedIn",[16,64665,64666],{},"LinkedIn jest portalem łączącym głównie osoby ze świata biznesu, dlatego z pewnością nie każdy produkt znajdzie tam swoich odbiorców. Jeśli jednak Twoja oferta skierowana jest właśnie do przedsiębiorców, programistów czy przedstawicieli branży digital, może się okazać, że LinkedIn przyniesie Ci więcej korzyści, niż możesz się spodziewać. Pierwszą możliwością jest oczywiście reklama. Dzięki rozbudowanym możliwościom targetowania – możesz określić m.in. branżę, nazwę i wielkość firmy,  stanowisko, obowiązki służbowe, poziom w hierarchii firmowej – możesz dotrzeć do kogo zechcesz. Drugim sposobem jest wykorzystywanie swojej sieci kontaktów. Udostępniając posty o produkcie wielu odbiorcom, możesz liczyć na udostępnienia i polecenia od swoich znajomych. Staraj się, by były ciekawe i pokazywały produkt jako rozwiązanie konkretnych problemów.",[12,64668,64270],{"id":64269},[16,64670,64671],{},"Facebook Ads to niebywale rozbudowane narzędzie, które umożliwia dotarcie do przeróżnych grup docelowych. Różnorodność celów, formatów i konfiguracji sprawiaja, że ograniczają Cię jedynie własna pomysłowość i budżet. To również temat, o którym można pisać obszerne artykuły, dlatego nie mają sensu próby rozwinięcia go w tak krótkim akapicie. Wygospodaruj jeden lub dwa wieczory na rozeznanie się w temacie a przekonasz się, dlaczego Facebook Ads są niezbędne w Twoim e-commerce.",[16,64673,64674],{},"Inne media społecznościowe nie pozostają w tyle. Coraz więcej formatów oferuje Instagram (do zdjęć w feedzie dołączyły karuzele i filmy oraz reklamowe InstaStories), a reklamować można się też na Twitterze, Snpachacie czy Wykopie. Pamiętaj, że nowy ruch częściej będzie pochodził z reklam targetowanych do osób, które nie są fanami, a w ruchu organicznym z postów będą przeważać osoby, które już były na stronie i lubią Twoją markę.",[12,64676,64368],{"id":64367},[16,64678,64679],{},"Już kiedyś Wam pisałam, że email marketing żyje i ma się dobrze. Nie wahaj się, tylko załóż swój newsletter, zbieraj subskrybentów i przypominaj im o sobie od czasu do czasu. Kluczem do sukcesu tego rozwiązania jest odpowiednia segmentacja klientów (o której pisałam w tym artykule) oraz przyłożenie się personalizacji. Budowa bazy mailingowej może potrwać, dlatego pozyskiwanie ruchu przez newsletter będzie tym skuteczniejsze, im większy staż na rynku ma Twój e-commerce. Po osiągnięciu pewnego pułapu, wejścia z newslettera  będą stanowiły zauważalną część w całości ruchu oraz przychodach sklepu. Nie ma się czemu dziwić – w końcu jego odbiorcy to w dużej mierze stali klienci, których interesuje Twoja oferta, lubią Twój sklep i regularnie do niego wracają.",[12,64681,64683],{"id":64682},"porównywarki-cenowe","Porównywarki cenowe",[16,64685,64686],{},"Działania na portalach typu Ceneo czy Skąpiec mogą przyczynić się do dużego wzrostu ruchu w e-commerce. Niestety nie ma niczego za darmo – za dużą skutecznością idzie stosunkowo mniejsza zyskowność, bo konkurowanie w tego typu serwisach w głównej mierze opiera się na wojnie cenowej. Ich użytkownicy porównują oferty dotyczące tego samego przedmiotu i wybierają najkorzystniejszą. Z pewnością warto chociaż wypróbować to rozwiązanie, jeśli jesteś bardzo dużym, multibrandowym sklepem, sieciówką lub Twoja oferta dotyczy unikatowego, specjalistycznego towaru.",[16,64688,64689],{},[32,64690],{"alt":34,"src":64691},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSamsung-Galaxy-S8-64GB-SM-G950-Midnight-Black-Ceny-i-opinie-na-Ceneo.pl-Mozilla-Firefox-2018-08-31-18.42.53-1024x492.png",[12,64693,64695],{"id":64694},"afiliacja","Afiliacja",[16,64697,64698,64699,64702],{},"Afiliacja w Polsce nie jest jeszcze tak popularna, jak na Zachodzie, jednak rozwija się coraz lepiej i daje dobre efekty. Polega ona na zlecaniu afiliantom działań reklamowych i rozliczanie ich w oparciu o uzyskane wyniki. W ramach sieci afiliacyjnych zrzeszonych może być wiele firm, ale od pójścia ",[949,64700,64701],{},"na ilość"," lepsze będzie odpowiednie dobranie kontekstu. Jeśli strona związana jest tematycznie z Twoim biznesem, masz dużo większe szanse na konwersje. Twój sklep leży wtedy w kręgu zainteresowań czytelników. Do najbardziej popularnych rozliczeń w tym modelu współpracy należą:",[51,64704,64705,64708,64711],{},[54,64706,64707],{},"CPS – prowizja od sprzedaży",[54,64709,64710],{},"CPC – płatność za kliknięcie, czyli przejście na stronę",[54,64712,64713],{},"CPL – płatność za pozyskanie leadu",[16,64715,64716],{},"Osobnym przykładem afiliacji jest działanie na stronach z promocjami, kuponami i kodami rabatowymi, z których ruch najczęściej jest większy niż w przypadku pozostawienia zwykłego bannera na czyimś blogu.",[12,64718,64720],{"id":64719},"google-merchant-center","Google Merchant Center",[16,64722,64723],{},"Google Merchant Center – podobnie do reklama AdWrods – pojawia się w wynikach wyszukiwania dla wybranych fraz. W przypadku konkretnych, fizycznych produktów jest jednak atrakcyjniejszą formą reklamy. Pokazując rzeczywiste zdjęcia przedmiotów przyciąga uwagę potencjalnego klienta, a stąd już o krok do przejścia na stronę.",[16,64725,64726],{},[32,64727],{"alt":34,"src":64728},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fgoogle-merchant-center-ecommerce-1024x569.png",[12,64730,64732],{"id":64731},"marketing-referencyjny","Marketing referencyjny",[16,64734,64735],{},"Badania mówią, że ponad 80% użytkowników bardziej ufa produktom, jeśli zostały im polecone przez członka rodziny, znajomego lub inną zaufaną osobę. Marketing referencyjny wykorzystuje właśnie ten mechanizm. Pozwól, aby Twój klient i jego przyjaciel wspólnie skorzystali na zakupach w Twoim sklepie i uruchom program pozwalający udostępniać i zbierać zniżki. Warto, bo w przypadku klientów z polecenia, ich relacja z produktem bywa nawet o 25% dłuższa niż w przypadku osób pozyskanych w inny sposób.",[16,64737,64738],{},[32,64739],{"alt":34,"src":64740},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fmarketing-referencyjny-przyklady-1024x592.png",[12,64742,64744],{"id":64743},"social-proof","Social Proof",[16,64746,64747],{},"Społeczny dowód słuszności to zasada, według której człowiek podejmuje decyzje takie same, jak większość grupy. Jeśli zatem większość Twoich klientów jest zadowolona ze współpracy, a produkt otrzymuje głownie pozytywne recenzje, dlaczego by tego nie wykorzystać? Pokazuj, że oceny to nie tylko gwiazdki, ale też prawdziwi ludzie, którzy za nimi stoją. Pokazuj podziękowania, recenzje, testimoniale, aby zachęcić innych do poznania Twojej oferty.",[12,64749,64751],{"id":64750},"mobile","Mobile",[16,64753,64754],{},"O tym, że mamy rok mobile, słychać już od kilku lat. Prawda jest taka, że popularność wersji mobilnych to nie kwestia przemijającej mody, trwającej rok czy dwa. To kwestia nowej cyfrowej epoki, w której sklep nieradzący sobie w użytkownikami mobilnymi, przegrywa. Coraz więcej osób korzysta z telefonu jak z komputera i już połowa wejść do Internetu odbywa się ze smartfona. Do tego Google, który lepiej pozycjonuje strony posiadające wersję mobilną. Dlatego, jeśli jeszcze tego nie zrobiłeś, popracuj koniecznie nad responsywnością swojego sklepu. Zastanów się też nad własną aplikacją.",[12,64756,64758],{"id":64757},"używaj-cta","Używaj CTA",[16,64760,64761],{},"Prosta rzecz, o której tak wiele osób zapomina. W natłoku bodźców, które przytłaczają internautów, ważne są jasne komunikaty. Choć może się to wydawać zbyt proste, prawda jest taka, że wydając odbiorcy konkretne polecenie, zwiększamy jego szansę na kliknięcie w link.",[12,64763,64765],{"id":64764},"serwisy-aukcyjne","Serwisy aukcyjne",[16,64767,64768],{},"Spora grupa klientów woli robić zakupy na Allegro, niż w sklepach internetowych. Na tyle spora, że w Polsce serwisy aukcyjne stanowią około połowę rynku e-commerce, a Allegro przecież bezdyskusyjnie jest największym z nich. Jako właściciel sklepu masz zatem dwie możliwości – psioczyć pod nosem na giganta i nie mieć z tego nic poza zepsutym humorem albo ugrać na jego popularności coś dla siebie. Co prawda Allegro nie pozwala linkować w aukcjach do zewnętrznych serwisów, jednak większość platform e-commerce dysponuje wtyczkami pozwalającymi zintegrować zamówienia z Allegro z systemem zamówień w zewnętrznym sklepie.",[12,64770,64772],{"id":64771},"porzucone-koszyki","Porzucone koszyki",[16,64774,64775],{},"Porzucony koszyk to taki, do którego użytkownik dodał przedmioty, ale nie dokonał zakupu i opuścił stronę. Powodów takiego zachowania może być wiele – konieczność rejestracji, zbyt wysoka cena, zbyt wolna strona itp. Jednak porzucony koszyk wcale nie musi oznaczać dla klienta końca przygody z Twoim sklepem. Możesz wykorzystać te informacje i spróbować go odzyskać. Możesz to zrobić przez remarketing lub odpowiednio skonstruowany mail z ograniczonym czasowo rabatem lub gratisem do zamówienia. Proste i skuteczne!",[12,64777,64779],{"id":64778},"działania-offline","Działania offline",[16,64781,64782],{},"Jeśli poza e-commercem masz również sklep stacjonarny, nie powinieneś ignorować jego potencjału jako źródła ruchu na stronie. Niektóre sklepy rozdają kody rabatowe na zakupy online, zakładają karty klienta pozyskując leady do mailingu lub zachęcają do polubienia w mediach społecznościowych. Koszt nie jest wysoki, i choć pewnie ruch też nie będzie zbyt duży, można zastosować takie rozwiązanie jako dodatek do większych działań.",[12,64784,64786],{"id":64785},"silna-marka","Silna marka",[16,64788,64789],{},"Nie od dziś wiadomo, że produkty ze znanym logo mają łatwiej i sprzedają się jak świeże bułeczki. Wypracowanie silnej, rozpoznawalnej marki wymaga dużo czasu, sprytu i cierpliwości, nie mniej jednak zawsze warto nad tym pracować i uznać za długofalowy cel.",[12,64791,64793],{"id":64792},"współpraca-z-influencerami","Współpraca z influencerami",[16,64795,64796],{},"Współpraca z liderami opinii jest jednym z bardziej skutecznych działań marketingowych, a jej potencjał można wykorzystać również w promocji e-commerce. Wiele marek tworzy kody rabatowe, z których korzystać mogą fani wybranych influencerów. Promocje mogą być przeróżne, a efekt często więcej niż zadowalający.",[16,64798,64799],{},"Opieranie działania sklepu internetowego tylko na jednym źródle ruchu przypomina stanie na jednej nodze – gdy ktoś Cię podetnie, leżysz. Jeśli cały ruch w sklepie pochodzi z Google czy mediów społecznościowych, uzależniasz swój biznes od kanału, na który nie masz najmniejszego wpływu. Jeśli przyjdzie Ci na myśl oprzeć się wyłącznie na newsletterze i innych własnych źródłach, szybko okaże się, że nie są wystarczające.",[16,64801,64802],{},"Nie ryzykuj. Poświęć czas na poznanie wszystkich możliwości dywersyfikacji ruchu na stronę swojego sklepu i wybierz najlepsze dla siebie. Testuj różne rozwiązania, analizuj wyniki, a gdy trzeba – wprowadzaj zmiany. Nie bój się też eksperymentować i zmieniać narzędzi. Pamiętaj, że pozyskiwanie ruchu do e-commerce to nie jednorazowe zadanie, tylko proces, który trwa przez cały czas funkcjonowania sklepu.",{"title":34,"searchDepth":190,"depth":190,"links":64804},[64805,64806,64807,64808,64809,64810,64811,64812,64813,64814,64815,64816,64817,64818,64819,64820,64821,64822],{"id":11215,"depth":190,"text":5880},{"id":64554,"depth":190,"text":64555},{"id":63534,"depth":190,"text":63537},{"id":11201,"depth":190,"text":40005},{"id":64269,"depth":190,"text":64270},{"id":64367,"depth":190,"text":64368},{"id":64682,"depth":190,"text":64683},{"id":64694,"depth":190,"text":64695},{"id":64719,"depth":190,"text":64720},{"id":64731,"depth":190,"text":64732},{"id":64743,"depth":190,"text":64744},{"id":64750,"depth":190,"text":64751},{"id":64757,"depth":190,"text":64758},{"id":64764,"depth":190,"text":64765},{"id":64771,"depth":190,"text":64772},{"id":64778,"depth":190,"text":64779},{"id":64785,"depth":190,"text":64786},{"id":64792,"depth":190,"text":64793},"2019-12-18","Podobnie, jak w biznesie ważna jest dywersyfikacja przychodów, tak w prowadzeniu sklepu internetowego ważne jest ściąganie ruchu z większej liczby źródeł. Utrata jednego z nich nie będzie tak bolesna,","\u002Fblog\u002Fimages\u002Fzrodla-ruchu-w-sklepie-internetowym-2.webp",{},"\u002Fblog\u002Fzrodla-ruchu-w-sklepie-internetowym-2",{"title":64516,"description":64824},"blog\u002Fzrodla-ruchu-w-sklepie-internetowym-2","ts2EQDkYc7CGzVHvUtYb4dtHHO76HQnCMUwbo7LOy8A",{"id":64832,"title":64833,"author":377,"body":64834,"category":196,"coverStyle":197,"date":65744,"description":65745,"excerpt":197,"extension":200,"image":65746,"meta":65747,"navigation":203,"path":65748,"readTime":62426,"seo":65749,"seoDescription":197,"stem":65750,"__hash__":65751},"blog\u002Fblog\u002Fjak-zostac-copywriterem.md","Jak zostać copywriterem?",{"type":9,"value":64835,"toc":65724},[64836,64846,64859,64862,64904,64908,64914,64937,64940,64944,64952,64958,64969,64976,64999,65006,65010,65017,65023,65031,65035,65038,65048,65069,65073,65080,65097,65104,65137,65141,65147,65150,65199,65202,65206,65216,65222,65228,65245,65251,65262,65269,65280,65286,65300,65306,65317,65329,65359,65363,65368,65372,65375,65419,65422,65425,65429,65436,65459,65462,65465,65468,65554,65561,65568,65572,65578,65582,65588,65595,65598,65602,65609,65616,65623,65627,65634,65641,65644,65648,65654,65697,65700],[16,64837,64838,64841,64842,64845],{},[224,64839,64840],{},"Czy aby zostać copywriterem wystarczy umieć dobrze pisać?"," Czy mityczne ",[949,64843,64844],{},"lekkie pióro"," i poprawność językowa to wszystko, co potrzebne do rozpoczęcia dynamicznej kariery przy najlepszych zleceniach? A może bardziej uprzywilejowani są absolwenci konkretnych kierunków – np. polonistyki?",[16,64847,64848,64849,64854,64855,64858],{},"Prawdą jest, że ",[182,64850,64853],{"href":64851,"rel":64852},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fjak-stac-sie-copywriterem",[349],"zawód copywritera"," ma dość niski próg wejścia – nie wymaga ukończenia studiów, można poradzić sobie nawet bez kursów i do wszystkiego dojść samodzielnie. Prawdą jest również to, że zostanie ",[224,64856,64857],{},"dobrym copywriterem"," wymaga wiele godzin nauki i setek tysięcy napisanych znaków ze spacjami.",[16,64860,64861],{},"Z tego artykułu dowiesz się:",[51,64863,64864,64867,64873,64876,64881,64884,64890,64897],{},[54,64865,64866],{},"Czy studia są potrzebne, aby zostać copywriterem",[54,64868,64869,64870],{},"Gdzie znaleźć płatne i ",[224,64871,64872],{},"bezpłatne kursy dla copywriterów",[54,64874,64875],{},"Skąd uczyć się na własną rękę",[54,64877,64878],{},[224,64879,64880],{},"Jaki jest dobry copywriter",[54,64882,64883],{},"Co można robić jako copywriter",[54,64885,64886,64887],{},"Skąd brać ",[224,64888,64889],{},"zlecenia na copywriting",[54,64891,64892,64893,64896],{},"Jakie ",[224,64894,64895],{},"książki dla copywriterów"," przeczytać",[54,64898,64899,64900,64903],{},"Czy wybrać ",[224,64901,64902],{},"copywriting na etat",", działalność gospodarczą czy dorywcze zlecenia",[12,64905,64907],{"id":64906},"jak-zostać-copywriterem-czy-aby-zostać-copywriterem-potrzebne-są-studia","Jak zostać copywriterem? Czy aby zostać copywriterem potrzebne są studia?",[16,64909,64910,64913],{},[224,64911,64912],{},"W zawodzie copywritera studia mogą być pomocne, ale zdecydowanie nie są niezbędne."," Do niedawna o studiowaniu copywritingu mogliśmy tylko pomarzyć. Jednak wraz z rozwojem branży digital i zwiększeniu się liczby miejsc pracy w tym obszarze, uczelnie dopasowują się do potrzeb rynku, oferując takie kierunki, jak np. lingwistyka praktyczna i copywriting. Jeśli dopiero stoisz przed wyborem studiów i wiesz, że chcesz związać swoją przyszłość ze słowem pisanym, możesz rozważyć kilka możliwości:",[51,64915,64916,64919,64922,64925,64928,64931,64934],{},[54,64917,64918],{},"Lingwistyka praktyczna i copywriting",[54,64920,64921],{},"Filologia polska",[54,64923,64924],{},"Dziennikarstwo",[54,64926,64927],{},"Socjologia",[54,64929,64930],{},"Psychologia",[54,64932,64933],{},"Marketing",[54,64935,64936],{},"I inne kierunki związane z językiem, komunikacją i marketingiem",[16,64938,64939],{},"Niestety, uniwersytety wciąż oferują niewiele kierunków, na których można nauczyć się marketingowego pisania od a do z. Na skuteczny copywriting składa się wiele aspektów i potrzebna jest wiedza z wielu dziedzin, o które należy zadbać samodzielnie. Więcej na ten temat w dalszej części artykułu.",[220,64941,64943],{"id":64942},"kursy-i-szkolenia-dla-copywriterów","Kursy i szkolenia dla copywriterów",[16,64945,64946,64947,64951],{},"W sieci można znaleźć mnóstwo ",[182,64948,64950],{"href":5544,"rel":64949},[349],"ofert kursów i szkoleń",", dzięki którym możesz zdobyć wiedzę i umiejętności potrzebne w zawodzie. Wybór jest szeroki – znajdziesz wśród nich kursy online do samodzielnego wykonania, kilkugodzinne warsztaty, a nawet cało- lub kilkudniowe szkolenia z gwiazdami marketingu. Ich ceny zaczynają się od kilkudziesięciu złotych, a kończą nawet na kilku tysiącach.",[16,64953,64954,64955,673],{},"Jak wybrać wartościowe ",[224,64956,64957],{},"szkolenie z copywritingu",[51,64959,64960,64963,64966],{},[54,64961,64962],{},"Należy zweryfikować opinie o organizatorze i prowadzącym. Opinii warto szukać w Google Moja Firma, na branżowych forach oraz grupach na Facebooku, a także popytać innych copywriterów.",[54,64964,64965],{},"Trzeba zapoznać się z agendą, zakresem szkolenia oraz treścią umowy, a w razie wątpliwości dopytać o wszystko organizatora.",[54,64967,64968],{},"Jeśli okaże się, że organizator szkolenia nie wywiązał się z obietnicy i jakość zająć odbiegała od oferty, nie bój się złożyć reklamacji.",[16,64970,64971,64972,64975],{},"Tańszym rozwiązaniem są ",[224,64973,64974],{},"kursy copywritingu online",", sprzedawane w dedykowanych serwisach. Ich ceny zaczynają się nawet od kilkunastu złotych, czasem można też trafić na promocje i zniżki. Użytkownicy mają możliwość wystawiania ocen i opinii, co ułatwia weryfikację jakości. Przykładowe miejsca, w których warto szukać kursów, to:",[51,64977,64978,64985,64992],{},[54,64979,64980],{},[182,64981,64984],{"href":64982,"rel":64983},"https:\u002F\u002Fwww.udemy.com",[349],"Udemy.com",[54,64986,64987],{},[182,64988,64991],{"href":64989,"rel":64990},"https:\u002F\u002Fstrefakursow.pl\u002F",[349],"StrefaKursow.pl",[54,64993,64994],{},[182,64995,64998],{"href":64996,"rel":64997},"https:\u002F\u002Fwww.coursera.org\u002F",[349],"Coursera.org",[16,65000,65001,65002,65005],{},"Istnieją instytucje, które oferują ",[224,65003,65004],{},"dofinansowanie do szkoleń",", których celem jest nabycie kompetencji zawodowych. Pomocy w sfinansowaniu kursu można szukać m.in. w urzędzie pracy, urzędzie miasta czy stronie Funduszy Europejskich.",[687,65007,65009],{"id":65008},"czy-istnieją-bezpłatne-szkolenia-dla-copywriterów","Czy istnieją bezpłatne szkolenia dla copywriterów?",[16,65011,65012,65013,65016],{},"Jeśli dobrze poszukasz, być może uda Ci się znaleźć także ",[224,65014,65015],{},"bezpłatne kursy copywritingu",". Najczęściej ich autorzy dzielą się podstawową lub ogólną wiedzą, ale dla początkujących copywriterów mogą być cennym źródłem informacji od czego zacząć.",[16,65018,65019,65020,673],{},"Kto najczęściej organizuje ",[224,65021,65022],{},"bezpłatne warsztaty z copywritingu",[51,65024,65025,65028],{},[54,65026,65027],{},"Bezpłatne, cykliczne wydarzenia i konferencje, jak WUD czy CRASH Mondays",[54,65029,65030],{},"Organizacje zajmujące się szeroko pojętą przedsiębiorczością, jak parki naukowo-technologiczne, inkubatory przedsiębiorczości, coworkingi, kluby biznesowe, różnego rodzaju koła, towarzystwa, stowarzyszenia itp.",[220,65032,65034],{"id":65033},"czy-można-samemu-nauczyć-się-copywritingu","Czy można samemu nauczyć się copywritingu?",[16,65036,65037],{},"Oczywiście. Co więcej, to często spotykane zjawisko. Jestem nawet skłonna zaryzykować stwierdzenie, że większość – a przynajmniej duża część – copywriterów to samoucy.",[16,65039,65040,65043,65044,65047],{},[224,65041,65042],{},"Możliwość poznania tajników zawodu na własną rękę jest jedną z największych zalet copywritingu."," Jeśli połączysz teorię z praktyką oraz systematyczność z samozaparciem, są duże szanse, że za jakiś czas będziesz naprawdę dobry\u002F dobra w tym, co robisz. ",[224,65045,65046],{},"Na początku należy skupić się przede wszystkim na doskonaleniu warsztatu oraz pogłębianiu wiedzy o języku, marketingu i samym copywritingu."," Wiedzę możesz czerpać z wielu ogólnodostępnych i bezpłatnych źródeł:",[51,65049,65050,65053,65056,65059,65066],{},[54,65051,65052],{},"Spotkania branżowe – np. Social Media Czwartek, Panelownia",[54,65054,65055],{},"Literatura",[54,65057,65058],{},"Grupy i forma dla copywriterów\u002F marketerów",[54,65060,65061,65062],{},"Webinary, blogi, ",[182,65063,65065],{"href":64608,"rel":65064},[349],"filmy na YouTube",[54,65067,65068],{},"Blogi specjalistów",[12,65070,65072],{"id":65071},"dobry-copywriter-czyli-jaki","Dobry copywriter, czyli jaki?",[16,65074,65075,65076,65079],{},"Jaki copywriter to ",[224,65077,65078],{},"dobry copywriter","? Jesteś dobrym kandydatem\u002F kandydatką, jeśli łączysz kilka cech:",[51,65081,65082,65085,65088,65091,65094],{},[54,65083,65084],{},"Twórczość i pomysłowość",[54,65086,65087],{},"Otwartość na punkty widzenia i pomysły innych osób",[54,65089,65090],{},"Skrupulatność i wnikliwość",[54,65092,65093],{},"Inicjatywa",[54,65095,65096],{},"Zaangażowanie we własny rozwój",[16,65098,65099,65100,65103],{},"Poza cechami ważne są oczywiście odpowiednie umiejętności. Zła wiadomość jest taka, że jest ich dużo więcej niż cech. Jest jednak i dobra wiadomość – dużo łatwiej nabyć nowe umiejętności niż wyrobić sobie konkretne cechy charakteru. ",[224,65101,65102],{},"Zlecenia dla copywriterów"," najczęściej wędrują do osób, które cechują:",[51,65105,65106,65109,65112,65115,65118,65125,65128,65131,65134],{},[54,65107,65108],{},"Umiejętność przekucia wiedzy teoretycznej w konkretne rozwiązania",[54,65110,65111],{},"Umiejętność przedłożenia potrzeb klienta ponad własną wizję idealnego tekstu",[54,65113,65114],{},"Doskonała znajomość języka polskiego",[54,65116,65117],{},"Sprawne poruszanie się w zakamarkach internetu i umiejętność zrobienia głębokiego researchu",[54,65119,65120,65121],{},"Dobra ",[182,65122,65124],{"href":47714,"rel":65123},[349],"organizacja pracy",[54,65126,65127],{},"Umiejętność argumentacji",[54,65129,65130],{},"Znajomość technik copywriterskich, mechanizmów psychologicznych odpowiedzialnych za podejmowanie decyzji oraz mechanizmów marketingowych",[54,65132,65133],{},"Znajomość języka angielskiego – jeśli nie do pisania, to do researchu",[54,65135,65136],{},"Umiejętność dopasowania komunikatu do grupy docelowej",[12,65138,65140],{"id":65139},"co-można-pisać-jako-copywriter","Co można pisać jako copywriter?",[16,65142,65143,65144],{},"Rozejrzyj się wokół, a z pewnością zauważysz, że teksty znajdują się wszędzie. Artykuły w sieci i w prasie, hasła reklamowe na billboardach, instrukcje obsługi i etykiety kosmetyków łączy jedno – zostały stworzone przez copywritera. ",[224,65145,65146],{},"Odpowiadając na pytanie z nagłówka – jako copywriter możesz pisać wszystko.",[16,65148,65149],{},"Formy tworzone przez copywriterów to np.:",[51,65151,65152,65155,65157,65159,65162,65172,65175,65178,65181,65184,65187,65190,65193,65196],{},[54,65153,65154],{},"Opisy produktów",[54,65156,2169],{},[54,65158,30130],{},[54,65160,65161],{},"Artykuły specjalistyczne",[54,65163,65164,65165,1102,65168,65171],{},"Teksty na strony internetowe (hasła, podstrony typu ",[949,65166,65167],{},"o mnie",[949,65169,65170],{},"o firmie"," itp.)",[54,65173,65174],{},"Teksty zapleczowe",[54,65176,65177],{},"Slogany reklamowe",[54,65179,65180],{},"Teksty postów do mediów społecznościowych",[54,65182,65183],{},"Dialogi do spotów reklamowych, reklam radiowych",[54,65185,65186],{},"Instrukcje",[54,65188,65189],{},"Teksty na etykiety produktów",[54,65191,65192],{},"Oferty handlowe",[54,65194,65195],{},"Newslettery",[54,65197,65198],{},"I wiele innych",[16,65200,65201],{},"Z czasem zorientujesz się, w jakich formach czujesz się najlepiej. Zdasz sobie także sprawę, że często w pisaniu więcej jest pracy koncepcyjnej oraz researchu, niż samego przelewania słów na klawiaturę.",[12,65203,65205],{"id":65204},"książki-dla-copywritera","Książki dla copywritera",[16,65207,65208,65209,65212,65213,65215],{},"Książki odgrywają ważną rolę w pracy copywritera. Zarówno ",[224,65210,65211],{},"SEO copywriter",", jak i każdy inny ",[949,65214,56840],{}," powinien czytać dużo więcej, niż pisze. Czytanie pobudza kreatywność, podsuwa inspiracje, pozwala zapoznać się z technikami stosowanymi przez innych autorów, poszerza słownictwo, sprzyja utrwalaniu poprawnych form językowych i pomaga zdobywać wiedzę.",[16,65217,65218,65221],{},[224,65219,65220],{},"Co powinien czytać copywriter?"," Wszystko. Nie ma tu książek ważniejszych i mniej ważnych. Istotna jest zarówno literatura branżowa, z której można czerpać wiedzę, jak i książki czytane wyłącznie dla przyjemności, dzięki którym poznaje się różne style i zabiegi. Poniżej znajdziesz kilka tytułów, od których warto zacząć.",[16,65223,65224,65227],{},[224,65225,65226],{},"Literatura branżowa"," to obowiązkowa tematyka w biblioteczce copywritera. To głównie z książek pisanych przez innych copywriterów poznasz skuteczne techniki, językowe sztuczki oraz metody efektywnego pisania i pobudzania kreatywności.",[51,65229,65230,65233,65236,65239,65242],{},[54,65231,65232],{},"Webwriting. Profesjonalne tworzenie tekstów dla Internetu – J. Wrycza-Bekier",[54,65234,65235],{},"Jak pisać, żeby chcieli czytać (i kupować) – A. Jabłoński",[54,65237,65238],{},"Biblia copywritingu – D. Puzyrkiewicz",[54,65240,65241],{},"Content Marketing po polsku. Jak przyciągnąć klientów – B. Stawarz",[54,65243,65244],{},"Narratologia – P. Tkaczyk",[16,65246,65247,65250],{},[224,65248,65249],{},"Książki psychologiczne i socjologiczne"," pomogą poznać mechanizmy, jakie kierują ludzkim procesem decyzyjnym. Znając przyczyny ludzkich zachowań dużo łatwiej znaleźć narzędzia, które pozwolą sformułować skuteczne komunikaty.",[51,65252,65253,65256,65259],{},[54,65254,65255],{},"Pułapki myślenia. O myśleniu szybkim i wolnym – D. Kahneman",[54,65257,65258],{},"Wywieranie wpływu na ludzi. Teoria i praktyka – R. Caldini",[54,65260,65261],{},"Przyjemność. Dlaczego lubimy to, co lubimy? – P. Bloom",[16,65263,65264,65265,65268],{},"Dobry copywriter to nie taki, który wszystko wie. To taki, który nie boi się sprawdzać i wie, gdzie szukać. Dlatego ",[224,65266,65267],{},"słownik"," to najlepszy przyjaciel każdego, kto zawodowo zajmuje się pisaniem.",[51,65270,65271,65274,65277],{},[54,65272,65273],{},"Słownik dobrego stylu – M. Bańko",[54,65275,65276],{},"Wielki słownik wyrazów obcych PWN – L. Drabik",[54,65278,65279],{},"Wielki słownik poprawnej polszczyzny PWN – A. Markowski",[16,65281,65282,65285],{},[224,65283,65284],{},"Książki językowe"," niesprawiedliwie kojarzą się z akademickimi podręcznikami. Wbrew temu stereotypowi, na rynku jest wiele wciągających tytułów, które w interesujący sposób pomagają poznać zasady rządzące poprawną polszczyzną.",[51,65287,65288,65291,65294,65297],{},[54,65289,65290],{},"Język na sprzedaż – J. Bralczyk",[54,65292,65293],{},"Mówiąc inaczej – P. Mikuła",[54,65295,65296],{},"Słownik polsko@polski – J. Miodek",[54,65298,65299],{},"Nowe Formy i normy, czyli poprawna polszczyzna w praktyce – praca zbiorowa",[16,65301,65302,65305],{},[224,65303,65304],{},"Książki marketingowe"," nauczą Cię zasad, którymi należy się kierować, by być skutecznym sprzedawcą. Wszak wokół sprzedaży – produktów, usług, idei – kręci się cały marketing!",[51,65307,65308,65311,65314],{},[54,65309,65310],{},"Marketing – P. Kotler",[54,65312,65313],{},"To sell is human – D. Pink",[54,65315,65316],{},"Marketing internetowy. Nowe możliwości, nowi klienci, nowe rynki – praca zbiorowa",[16,65318,65319,65320,65323,65324,65328],{},"Równocześnie ze słowem drukowanym, ",[224,65321,65322],{},"warto systematycznie zapoznawać się z blogami",". O ile w książkach znajdziesz podstawy, które trzeba poznać i przyswoić, nie powiedzą nam zbyt wiele o bieżących trendach. ",[182,65325,65327],{"href":57171,"rel":65326},[349],"Bezpłatnej wiedzy i inspiracji"," jest w sieci na pęczki. Polecam obserwować przede wszystkim cenionych copywriterów, blogi agencji marketingowych oraz seriwsy z marketingowymi newsami, a także portale dotyczące branż, na temat których chcesz pisać. Oto kilka z nich:",[51,65330,65331,65338,65345,65352],{},[54,65332,65333],{},[182,65334,65337],{"href":65335,"rel":65336},"https:\u002F\u002Fmaciejwojtas.pl\u002Fblog-wszystkie-wpisy\u002F",[349],"MaciejWojtas.pl",[54,65339,65340],{},[182,65341,65344],{"href":65342,"rel":65343},"https:\u002F\u002Fdynanet.pl\u002Fcopywriting\u002F",[349],"Dynanet.pl",[54,65346,65347],{},[182,65348,65351],{"href":65349,"rel":65350},"https:\u002F\u002Fpaweltkaczyk.com\u002F",[349],"PawelTkaczyk.com",[54,65353,65354],{},[182,65355,65358],{"href":65356,"rel":65357},"https:\u002F\u002Farturjablonski.com\u002F",[349],"ArturJablonski.com",[12,65360,65362],{"id":65361},"skąd-brać-zlecenia-jako-copywriter","Skąd brać zlecenia jako copywriter?",[16,65364,65365,65367],{},[224,65366,65102],{}," publikowane są w wielu różnych miejscach – z czasem zorientujesz się, gdzie najczęściej pojawiają się te najbardziej wartościowe dla Ciebie.",[220,65369,65371],{"id":65370},"portale-ze-zleceniami-dla-freelancerów","Portale ze zleceniami dla freelancerów",[16,65373,65374],{},"Jest kilka sprawdzonych serwisów ze zleceniami dla freelancerów – zarówno polskich, jak i zagranicznych – na których publikowane są dziesiątki, a nawet setki ofert dziennie. Najpopularniejsze z nich to:",[51,65376,65377,65384,65391,65398,65405,65412],{},[54,65378,65379],{},[182,65380,65383],{"href":65381,"rel":65382},"https:\u002F\u002Fgoodcontent.pl\u002F",[349],"Good Content",[54,65385,65386],{},[182,65387,65390],{"href":65388,"rel":65389},"https:\u002F\u002Fgieldatekstow.pl\u002F",[349],"Giełda Tekstów",[54,65392,65393],{},[182,65394,65397],{"href":65395,"rel":65396},"https:\u002F\u002Fwww.textbroker.pl\u002F",[349],"Text Broker",[54,65399,65400],{},[182,65401,65404],{"href":65402,"rel":65403},"https:\u002F\u002Fuseme.eu\u002Fpl\u002F",[349],"Useme",[54,65406,65407],{},[182,65408,65411],{"href":65409,"rel":65410},"https:\u002F\u002Fwww.upwork.com\u002F",[349],"Upwork",[54,65413,65414],{},[182,65415,65418],{"href":65416,"rel":65417},"https:\u002F\u002Foferia.pl\u002F",[349],"Oferia",[16,65420,65421],{},"W serwisach dla freenalcerów możesz szukać zleceń, które spełniają Twoje wymagania – finansowe, terminowe i tematyczne. W niektórych – jak np. Giełda Tekstów – można ponadto sprzedawać gotowe artykuły, co przydaje się szczególnie w momentach, gdy masz czas na pisanie, jednak brakuje Ci zleceń.",[16,65423,65424],{},"Głównym minusem zleceń na podobnych portalach są przeważające bardzo niskie stawki – często nawet poniżej 1 zł za 1000 zzs. W połączeniu z dużą konkurencją sprawiają, że trudno o dobrze płatne zlecenie. Często też można trafić na ogłoszenia, w których nie podano żadnych informacji o zleceniodawcy, w związku z czym nie można go zweryfikować. Jeśli płatność nie odbywa się za pośrednictwem serwisu, istnieje ryzyko trafienia na nieuczciwego kontrahenta, który nie zapłaci za naszą pracę.",[220,65426,65428],{"id":65427},"portale-z-ofertami-pracy","Portale z ofertami pracy",[16,65430,65431,65432,65435],{},"Tradycyjne portale z ofertami pracy również mogą być źródłem zleceń – tak pojedynczych, jak ",[949,65433,65434],{},"etatowych",". Praca copywritera jest na tyle elastyczna, że wielu pracodawców zgadza się na współpracę zdalna lub jedynie część etatu – nie trzeba wtedy ograniczać się współpracy z tylko jednym zleceniodawcą. Portale, na których warto szukać ofert, to m.in.:",[51,65437,65438,65445,65452],{},[54,65439,65440],{},[182,65441,65444],{"href":65442,"rel":65443},"https:\u002F\u002Fwww.pracuj.pl\u002F",[349],"Pracuj.pl",[54,65446,65447],{},[182,65448,65451],{"href":65449,"rel":65450},"https:\u002F\u002Frocketjobs.pl",[349],"Rocket Jobs",[54,65453,65454],{},[182,65455,65458],{"href":65456,"rel":65457},"https:\u002F\u002Fwww.praca.pl",[349],"Praca.pl",[16,65460,65461],{},"Zaletą tych portali są przede wszystkim pełne informacje o poszukującym oraz – zazwyczaj – szczegółowo opisane warunki współpracy. Niestety, ogłoszeń jest stosunkowo niewiele, porównując z dostępną w sieci liczbą pojedynczych zleceń.",[220,65463,53769],{"id":65464},"grupy-na-facebooku",[16,65466,65467],{},"Owocne może być też szukanie zleceń na Facebooku. Grup z ofertami pracy w marketingu, zleceniami dla freelancerów czy zamówieniami kierowanymi stricte do copywriterów jest kilka:",[51,65469,65470,65477,65484,65491,65498,65505,65512,65519,65526,65533,65540,65547],{},[54,65471,65472],{},[182,65473,65476],{"href":65474,"rel":65475},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FcopywritingPL\u002F",[349],"Copywriter poszukiwany – zlecenia dla copy",[54,65478,65479],{},[182,65480,65483],{"href":65481,"rel":65482},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1757391237897533",[349],"Praca dla Copywritera Freelanceram",[54,65485,65486],{},[182,65487,65490],{"href":65488,"rel":65489},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Ffreelancerzy",[349],"Freelancerzy",[54,65492,65493],{},[182,65494,65497],{"href":65495,"rel":65496},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F334578946675827",[349],"Zlecenia graficy, copywriterzy tłumacze i inni freelancerzy\u002F szukam grafika",[54,65499,65500],{},[182,65501,65504],{"href":65502,"rel":65503},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1752158635023191",[349],"Praca marketing",[54,65506,65507],{},[182,65508,65511],{"href":65509,"rel":65510},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FadverPRjobs\u002F",[349],"Advertising\u002FPR Jobs",[54,65513,65514],{},[182,65515,65518],{"href":65516,"rel":65517},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fszukampracy",[349],"Freelancerzy – szukam\u002Fdam pracę",[54,65520,65521],{},[182,65522,65525],{"href":65523,"rel":65524},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fpracawmediachireklamie",[349],"Praca w mediach\u002Freklamie (MODEROWANA)",[54,65527,65528],{},[182,65529,65532],{"href":65530,"rel":65531},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FPracaZdalnaDlaFreelancerow\u002F",[349],"Praca zdalna dla freelancerów",[54,65534,65535],{},[182,65536,65539],{"href":65537,"rel":65538},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F282850401780600\u002F",[349],"Mam pracę dla freelancera\u002Fznajomy szuka pracy",[54,65541,65542],{},[182,65543,65546],{"href":65544,"rel":65545},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F188042851633313",[349],"Praca w Marketingu",[54,65548,65549],{},[182,65550,65553],{"href":65551,"rel":65552},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1316460041786602",[349],"Social Media Marketing – Praca\u002Fzlecenia w Polsce",[16,65555,65556,65557,65560],{},"Minusem grup na Facebooku jest fakt, że ",[224,65558,65559],{},"ciągle powstają nowe, a ogłoszenia na nich powtarzają się",". Łatwo więc wpaść w pułapkę szukania – nie chcąc przegapić żadnej interesującej oferty przeglądamy wszystkie grupy, a ich zawartość różni się w niewielkim stopniu. W ten sposób spędzamy dużo czasu na scrollowaniu, znajdując jedynie garstkę wartościowych zleceń.",[16,65562,65563,65564,65567],{},"Plusem natomiast jest ",[224,65565,65566],{},"możliwość weryfikacji zleceniodawcy",", którzy publikują oferty z własnych, prywatnych profili. Dużą zaletą jest też możliwość napisania bezpośrednio do autora ogłoszenia na Messengerze.",[12,65569,65571],{"id":65570},"copywriting-na-etat-własną-działalność-czy-dorywczo","Copywriting na etat, własną działalność czy dorywczo?",[16,65573,65574,65575],{},"Elastyczność pracy copywritera pozwala poświęcać na nią dowolną ilość czasu. To również świetna okazja do wypróbowania pracy zdalnej. ",[224,65576,65577],{},"Jak może pracować copywriter?",[220,65579,65581],{"id":65580},"copywriting-na-etat","Copywriting na etat",[16,65583,65584,65585,284],{},"Agencje reklamowe i marketingowe, agencje SEO, duże sklepy internetowe, serwisy informacyjne i tematyczne – we wszystkich tych miejscach możesz znaleźć pracę jako ",[224,65586,65587],{},"etatowy copywriter",[16,65589,65590,65591,65594],{},"Zaletą pracy na etat niezaprzeczalnie jest ",[224,65592,65593],{},"stałe wynagrodzenie, niezależne od liczby zleceń",". Czasem ważniejsza od pisania jednego tekstu za drugim jest dla pracodawcy dostępność. Stacjonarny copywriter nie musi przeglądać kalendarza i nie proponuje odległych terminów – mając go na wyłączność, pracodawca może mieć pewność, że nawet najpilniejsze zlecenie zostanie wykonane szybko.",[16,65596,65597],{},"Praca na etacie ma jednak także wady – jak mała elastyczność w zakresie doboru zleceń i inne, standardowe niedogodności wynikające z pracy w cudzym biurze, w systemie 8\u002F5.",[220,65599,65601],{"id":65600},"copywriting-w-ramach-własnej-działalności","Copywriting w ramach własnej działalności",[16,65603,65604,65605,65608],{},"Jeśli zależy Ci na większej niezależności, warto rozważyć założenie własnej działalności gospodarczej. Oczywiście wszystkie korzyści niosą za sobą również ",[224,65606,65607],{},"koszty – nie tylko finansowe",". Własna firma, nawet jednoosobowa, to odpowiedzialność m.in. przed Urzędem Skarbowym, samodzielne szukanie zleceń, prowadzenie lub opłacenie księgowości. Z drugiej strony, budujesz renomę własnej, a nie cudzej firmy, decydujesz o zakresie obowiązków i godzinach pracy oraz sam\u002Fsama wybierasz, z kim chcesz współpracować.",[16,65610,65611,65612,65615],{},"Copywriter-firma jest też ",[224,65613,65614],{},"atrakcyjniejszym wykonawcą w oczach zleceniodawców biznesowych",". Rozliczając się na podstawie faktury, mogą oni rozliczyć ją jako koszt uzyskania przychodu oraz odliczyć podatek VAT. Nie ma też potrzeby odprowadzania składek i dopełniania szeregu innych formalności, które dotyczą umów o dzieło czy zlecenie.",[16,65617,65618,65619,65622],{},"Krokiem pośrednim dla niezdecydowanych może być ",[224,65620,65621],{},"działalność nierejestrowana",". Nie wymaga ona rejestracji w CEIDG – wystarczy ująć przychód w rozliczeniu rocznym i zapłacić 18% podatku dochodowego. Przychód z tego rodzaju działalności nie może przekroczyć 50% minimalnego wynagrodzenia brutto (w 2019 r minimalne wynagrodzenie wynosi 2250 zł brutto).",[220,65624,65626],{"id":65625},"copywriting-jako-dorywcze-zajęcie","Copywriting jako dorywcze zajęcie",[16,65628,65629,65630,65633],{},"Copywriting to dobre rozwiązanie również wtedy, gdy chcesz jedynie dorobić. Wybierając projekty z długim deadline’m lub drobne zlecenia do zrobienia ",[949,65631,65632],{},"od ręki"," można pracować po godzinach – wieczorami czy w weekendy. To również dobry sposób na sprawdzenie, czy taka praca będzie Ci odpowiadać w pełnym wymiarze godzin.",[16,65635,65636,65637,65640],{},"Co więcej, jeśli założysz własną działalność gospodarczą, ale jednocześnie będziesz zatrudniony\u002F zatrudniona w ramach umowy o pracę, możesz liczyć na ",[224,65638,65639],{},"częściowe zwolnienie ze składek do ZUS",". W takim wypadku będziesz płacić jedynie składkę na ubezpieczenie zdrowotne, jeżeli wynagrodzenie z etatu jest wyższe płacy minimalnej.",[16,65642,65643],{},"Inne opcje rozliczenia to umowa o dzieło, umowa-zlecenie, faktura wystawiana przez inkubator przedsiębiorczości lub inny zewnętrzny system – np. serwis Useme.",[12,65645,65647],{"id":65646},"co-robić-aby-być-dobrym-copywriterem","Co robić, aby być dobrym copywriterem?",[16,65649,65650,65651],{},"Zamiast podsumowania zostawię tutaj kilka rad, które mogą przydać Ci się w pracy copywritera – zarówno na początku, jak i w trakcie kariery. ",[224,65652,65653],{},"Co zrobić, aby być dobrym copywriterem?",[51,65655,65656,65682,65685,65688,65691,65694],{},[54,65657,65658,65659],{},"Szukaj inspiracji i wsparcia na grupach na Facebooku. Interesującymi miejscami są np. te grupy:\n",[51,65660,65661,65668,65675],{},[54,65662,227,65663],{},[182,65664,65667],{"href":65665,"rel":65666},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fcopypogaduchy",[349],"Copy Pogaduchy",[54,65669,65670],{},[182,65671,65674],{"href":65672,"rel":65673},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FEnvolveWords\u002F",[349],"Grupa Uwolnij słowa!",[54,65676,65677],{},[182,65678,65681],{"href":65679,"rel":65680},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F477557412589153\u002F",[349],"Jak zrobić wpis na bloga, żeby czytelnika wyrwało z butów",[54,65683,65684],{},"Ćwicz kreatywność, bo im więcej z niej korzystasz, tym więcej jej masz.",[54,65686,65687],{},"Zbuduj portfolio i prowadź bloga, by udokumentować swoje możliwości",[54,65689,65690],{},"Stawiaj sobie mierzalne cele i pracuj nad tym, aby je osiągnąć",[54,65692,65693],{},"Cały czas się ucz – czytaj, oglądaj webinary, rozmawiaj z innymi specjalistami",[54,65695,65696],{},"Miej odwagę mieć swój styl, bo to za niego będą cenić Cię zleceniodawcy i czytelnicy",[16,65698,65699],{},"A czego nie robić, jeśli chcesz być dobrym copywriterem?",[51,65701,65702,65705,65708,65715,65718,65721],{},[54,65703,65704],{},"Nie przyjmuj zleceń o bardzo niskich stawkach – takie działania psują rynek i sprawiają, że zleceniodawcy oczekują wysokiej jakości za niewielkie pieniądze, a także wywołują frustrację z powodu braku wymiernych efektów finansowych w zamian za zaangażowanie w pracę",[54,65706,65707],{},"Nie osiadaj na laurach – w zawodzie copywritera nie da się nauczyć wszystkie raz, by później tylko czerpać z tego profity. Copywriting to ciągła edukacja, poszerzanie horyzontów i doskonalenie umiejętności.",[54,65709,65710,65711,65714],{},"Nie rób nic ",[949,65712,65713],{},"na pół gwizdka"," – większość zleceń napisanych bez przyłożenia należytej uwagi do jakości wraca z mnóstwem uwag, a Ty musisz poświęcić dodatkowy czas na poprawki. Ludzie z każdej branży znają się i proszą o polecenia, na które Ty nie będziesz mógł\u002F mogła liczyć, pisząc teksty niskiej jakości.",[54,65716,65717],{},"Nie upieraj się przy jednym pomyśle – nawet, kiedy naprawdę jest świetny. Bywa, że w trakcie pisania przychodzi do głowy motyw lub zdanie, które jest chwytliwe, błyskotliwie i doskonale pasuje do poruszanej tematyki, jednak nijak nie udaje się zbudować na nim całego akapitu. Trudno jest je odpuścić, ale to często jedyne wyjście, które pozwala pójść dalej.",[54,65719,65720],{},"Nie bój się sprawdzać – nikt nie jest nieomylny, a sprawdzanie informacji nie jest powodem do wstydu. To oznaka odpowiedzialności i troski o jakość swojej pracy.",[54,65722,65723],{},"Nie czekaj na wenę – to najgorsze, co można zrobić, cierpiąc na brak inwencji. Dlatego zamiast czekać na oświecenie, lepiej zacząć pisać. Cokolwiek i w jakikolwiek sposób. Przekonasz się, że po chwili pomysły napłyną same.",{"title":34,"searchDepth":190,"depth":190,"links":65725},[65726,65730,65731,65732,65733,65738,65743],{"id":64906,"depth":190,"text":64907,"children":65727},[65728,65729],{"id":64942,"depth":359,"text":64943},{"id":65033,"depth":359,"text":65034},{"id":65071,"depth":190,"text":65072},{"id":65139,"depth":190,"text":65140},{"id":65204,"depth":190,"text":65205},{"id":65361,"depth":190,"text":65362,"children":65734},[65735,65736,65737],{"id":65370,"depth":359,"text":65371},{"id":65427,"depth":359,"text":65428},{"id":65464,"depth":359,"text":53769},{"id":65570,"depth":190,"text":65571,"children":65739},[65740,65741,65742],{"id":65580,"depth":359,"text":65581},{"id":65600,"depth":359,"text":65601},{"id":65625,"depth":359,"text":65626},{"id":65646,"depth":190,"text":65647},"2019-12-02","Czy aby zostać copywriterem wystarczy umieć dobrze pisać? Czy mityczne lekkie pióro i poprawność językowa to wszystko, co potrzebne do rozpoczęcia dynamicznej kariery przy najlepszych zleceniach? A mo","\u002Fblog\u002Fimages\u002Fjak-zostac-copywriterem.webp",{},"\u002Fblog\u002Fjak-zostac-copywriterem",{"title":64833,"description":65745},"blog\u002Fjak-zostac-copywriterem","yqH-ifOjeryaCwsGxzAzvsDCtii_3P_QQGi1YCB6cFQ",{"id":65753,"title":65754,"author":377,"body":65755,"category":196,"coverStyle":197,"date":66549,"description":66550,"excerpt":197,"extension":200,"image":66551,"meta":66552,"navigation":203,"path":66553,"readTime":26606,"seo":66554,"seoDescription":197,"stem":66555,"__hash__":66556},"blog\u002Fblog\u002Fsprawdzanie-pisowni-korekta-tekstu.md","Sprawdzanie pisowni i korekta tekstu – 10 narzędzi",{"type":9,"value":65756,"toc":66513},[65757,65761,65775,65778,65810,65813,65816,65820,65823,65827,65830,65834,65837,65841,65844,65848,65851,65854,65857,65862,65866,65869,65935,65938,65941,65945,65948,65965,65968,65973,65978,65982,65990,65993,66001,66004,66023,66026,66037,66040,66044,66047,66050,66054,66057,66100,66103,66124,66132,66135,66138,66141,66145,66148,66171,66174,66177,66180,66183,66186,66190,66193,66196,66199,66202,66238,66241,66244,66257,66260,66294,66298,66301,66304,66307,66310,66313,66316,66329,66333,66336,66339,66343,66346,66349,66352,66355,66358,66361,66364,66367,66370,66373,66376,66379,66382,66385,66389,66392,66396,66399,66402,66405,66408,66411,66488,66492,66495,66498,66501,66504],[3892,65758,65760],{"id":65759},"ikorekta-sprawdzanie-pisowni-i-korekta-tekstu-10-narzędzi-linkhouse","Ikorekta: Sprawdzanie pisowni i korekta tekstu – 10 narzędzi – Linkhouse",[16,65762,65763,65764,947,65767,65774],{},"Popełnianie błędów językowych jest integralnym elementem pracy każdego copywritera, dziennikarza czy pisarza. Poprawianie ich jest zajęciem korektorów i redaktorów, jednak także oni są tylko ludźmi, więc przeoczenie literówki czy braku przecinka jest naturalne. Wsparciem dla jednych i drugich są ",[224,65765,65766],{},"programy do korekty online czy",[182,65768,65771],{"href":65769,"rel":65770},"https:\u002F\u002Fadaface.com\u002Fassessment-test\u002Fverbal-reasoning-test",[349],[224,65772,65773],{},"verbal reasoning test",", które pomagają w korekcie tekstu.",[16,65776,65777],{},"W tym artykule przeczytacie o narzędziach:",[51,65779,65780,65783,65786,65789,65792,65795,65798,65801,65804,65807],{},[54,65781,65782],{},"LanguageTool – korekta tekstów, korektor online",[54,65784,65785],{},"Ortograf.pl – korekta tekstów online",[54,65787,65788],{},"Zecerka.pl – skład tekstu online",[54,65790,65791],{},"Dobryslownik.pl – obszerny słownik internetowy",[54,65793,65794],{},"Synonimy.net – słownik synonimów online",[54,65796,65797],{},"Internetowy Słownik Języka Polskiego PWN",[54,65799,65800],{},"Interpunkcja.pl – korekta interpunkcji online",[54,65802,65803],{},"Euro Alphabet – korekta tekstów, korektor online",[54,65805,65806],{},"KorektorOnline.pl – korekta tekstów, korektor online",[54,65808,65809],{},"Adobe InCopy – design i redakcja tekstów online, rozbudowany korektor online",[12,65811,49121],{"id":65812},"wprowadzenie",[16,65814,65815],{},"Korekta tekstu to proces sprawdzania i poprawiania błędów w tekście, aby zapewnić jego poprawność językową, stylistyczną i merytoryczną. Jest to niezbędny etap w procesie tworzenia publikacji, który pozwala uniknąć błędów i zapewnić profesjonalny wygląd tekstu. Niezależnie od tego, czy pracujesz nad artykułem, książką, rozprawą doktorską czy innym dokumentem, korekta tekstu jest kluczowa, aby tekst był poprawny językowo i zrozumiały dla odbiorców.",[220,65817,65819],{"id":65818},"czym-jest-korekta-tekstu","Czym jest korekta tekstu?",[16,65821,65822],{},"Korekta tekstu to proces sprawdzania i poprawiania błędów w tekście, który obejmuje korektę ortograficzną, gramatyczną, stylistyczną i merytoryczną. Celem korekty jest zapewnienie, że tekst jest poprawny, czytelny i zrozumiały dla odbiorców. Profesjonalna korekta tekstu może znacząco podnieść jakość publikacji, eliminując błędy ortograficzne, gramatyczne i stylistyczne, które mogą negatywnie wpłynąć na odbiór tekstu.",[12,65824,65826],{"id":65825},"rodzaje-korekty-tekstu","Rodzaje korekty tekstu",[16,65828,65829],{},"Istnieją różne rodzaje korekty tekstu, które mogą być stosowane w zależności od potrzeb i celów publikacji. Każdy z tych rodzajów korekty ma na celu poprawienie innego aspektu tekstu, aby zapewnić jego najwyższą jakość.",[220,65831,65833],{"id":65832},"korekta-ortograficzna","Korekta ortograficzna",[16,65835,65836],{},"Korekta ortograficzna polega na sprawdzaniu i poprawianiu błędów ortograficznych w tekście, takich jak literówki, błędy w pisowni słów i wyrazów. Jest to jeden z najważniejszych etapów korekty, ponieważ błędy ortograficzne mogą negatywnie wpłynąć na odbiór tekstu. Poprawna polszczyzna jest kluczowa, aby tekst był profesjonalny i wiarygodny.",[220,65838,65840],{"id":65839},"korekta-gramatyczna","Korekta gramatyczna",[16,65842,65843],{},"Korekta gramatyczna polega na sprawdzaniu i poprawianiu błędów gramatycznych w tekście, takich jak błędy w składni, czasach i trybach. Jest to ważny etap korekty, ponieważ błędy gramatyczne mogą utrudnić zrozumienie tekstu. Poprawna gramatyka jest niezbędna, aby tekst był czytelny i zrozumiały dla odbiorców.",[220,65845,65847],{"id":65846},"korekta-stylistyczna","Korekta stylistyczna",[16,65849,65850],{},"Korekta stylistyczna polega na sprawdzaniu i poprawianiu stylu tekstu, aby zapewnić, że jest on czytelny, zrozumiały i atrakcyjny dla odbiorców. Obejmuje to korektę języka, tonu i struktury tekstu. Profesjonalna redakcja tekstu może znacząco poprawić jego jakość, sprawiając, że będzie on bardziej angażujący i przyjemny w odbiorze.",[12,65852,65782],{"id":65853},"languagetool-korekta-tekstów-korektor-online",[16,65855,65856],{},"LanguageTool to uniwersalne narzędzie online, które pozwala wykonać szybką korektę dowolnego tekstu. Poza językiem polskim narzędzie wspiera jeszcze 27 języków – w tym takie, które nie posługują się alfabetem łacińskim. Na liście znajdziemy więc m.in. rosyjski, japoński i khmerski, ale też angielski, hiszpański – z osobną kategorią dla katalońskiego – czy francuski.",[16,65858,65859],{},[32,65860],{"alt":34,"src":65861},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Flanguage-tool-narzedzia-sprawdzanie-poprawnosci-1024x659.png",[220,65863,65865],{"id":65864},"możliwości-languagetool","Możliwości LanguageTool",[16,65867,65868],{},"W języku polskim LanguageTool wykrywa prawie 1,5 tys. rodzajów błędów i kilkunastu kategoriach, takich jak:",[51,65870,65871,65892,65902,65905,65914,65917,65926,65929,65932],{},[54,65872,65873,65874,1142,65877,1102,65880,1142,65883,1102,65886,1142,65889],{},"Fonetyczne – np. zastosowanie ",[949,65875,65876],{},"w",[949,65878,65879],{},"we",[949,65881,65882],{},"od",[949,65884,65885],{},"ode",[949,65887,65888],{},"przed",[949,65890,65891],{},"przede",[54,65893,65894,65895,65898,65899],{},"Frazeologicznie – np. zmiana ",[949,65896,65897],{},"języczek uwagi"," na ",[949,65900,65901],{},"języczek u wagi",[54,65903,65904],{},"Interpunkcyjne – np. niesparowane nawiasy, brak przecinków",[54,65906,65907,65908,65898,65911],{},"Leksykalne – np. ",[949,65909,65910],{},"bardziej liczebny",[949,65912,65913],{},"liczniejszy",[54,65915,65916],{},"Błędy odmiany przez osoby i przypadki",[54,65918,65919,65920,65898,65923],{},"Błędne określenie rodzaju gramatycznego – np. zamiana ",[949,65921,65922],{},"ten pomarańcz",[949,65924,65925],{},"ta pomarańcza",[54,65927,65928],{},"Błędy ortograficzne",[54,65930,65931],{},"Błędy składniowe – np. imiesłów przysłówkowy bez orzeczenia, niezgodność przypadku po liczebniku",[54,65933,65934],{},"Błędy typograficzne – podwójne spacje, spójniki na końcu zdań",[16,65936,65937],{},"Program koryguje także niespójne zapisy dat, wyrazy modne i nadużywane, powtórzenia wyrazów, pleonazmy, pisownię małą i dużą literą oraz jeszcze kilka innych popularnych błędów. W tekstach obcojęzycznych wykrywa również tzw. fałszywych przyjaciół (false friends), czyli wyrazy o podobnej formie, ale odmiennym znaczeniu.",[16,65939,65940],{},"Należy zwrócić uwagę, że poprawki sugerowane przez narzędzie nie ograniczają się do podstawowych funkcji, jakie oferuje większość dostępnych na rynku korektorów online. Poprawia większość często występujących nieprawidłowości, co stawia je na czele polecanych narzędzi do korekty tekstów. Co więcej, LanguageTool jest stale rozwijanym projektem – jego możliwości i baza błędów ciągle się powiększają.",[220,65942,65944],{"id":65943},"languagetool-jako-dodatek","LanguageTool jako dodatek",[16,65946,65947],{},"LanguageTool oferuje także wybór dodatków i rozszerzeń do przeglądarek i edytorów tekstu. Narzędzie funkcjonuje zatem jako:",[51,65949,65950,65953,65956,65959,65962],{},[54,65951,65952],{},"Rozszerzenie pakietów biurowych LibreOffice i OpenOffice",[54,65954,65955],{},"Dodatek do przeglądarek Firefox i Chrome",[54,65957,65958],{},"Dodatek do Google Docs",[54,65960,65961],{},"Dodatek do Microsoft Word",[54,65963,65964],{},"Rozszerzenie wielu innych programów, których lista znajduje się tutaj",[16,65966,65967],{},"LanguageTool dostępny jest również w wersji stacjonarnej, z której można korzystać w trybie offline.",[16,65969,65970],{},[949,65971,65972],{},"Sugestie LanguageTool w przeglądarce",[16,65974,65975],{},[949,65976,65977],{},"Sugestie LanguageTool w GoogleDocs",[220,65979,65981],{"id":65980},"płatna-wersja-languagetool","Płatna wersja LanguageTool",[16,65983,65984,65985,65989],{},"Poza bogatą wersją bezpłatną, która weryfikuje błędy zawarte w bazie, LanguageTool oferuje także dwa abonamenty – Premium oraz Enterprise. ",[182,65986,65988],{"href":6145,"rel":65987},[349],"Czym"," wszystkie 3 różnią się od siebie?",[16,65991,65992],{},"Wersja bezpłatna",[51,65994,65995,65998],{},[54,65996,65997],{},"Korekta do 20 tys. znaków jednorazowo",[54,65999,66000],{},"Wykrywanie błędów na podstawie zebranej bazy",[16,66002,66003],{},"Premium – 10,75 zł\u002F mc",[51,66005,66006,66009,66011,66014,66017,66020],{},[54,66007,66008],{},"Korekta do 40 tys. znaków jednorazowo",[54,66010,66000],{},[54,66012,66013],{},"Dodatek do Microsoft Word bez limitu znaków do korekty",[54,66015,66016],{},"Wykrywanie nieprawidłowego rodzaju w zwrotach grzecznościowych – wyłącznie w języku niemieckim",[54,66018,66019],{},"Dodatkowe pary słów do statystycznego wykrywania błędów – wyłącznie w językach angielskim i niemieckim",[54,66021,66022],{},"Wykrywanie ok. 75 dodatkowych błędów – wyłącznie w językach angielskim i niemieckim",[16,66024,66025],{},"Enterprise – od 150 do 510 zł\u002F mc + możliwość indywidualnej wyceny",[51,66027,66028,66031,66034],{},[54,66029,66030],{},"Brak limitu znaków do korekty",[54,66032,66033],{},"Wszystkie opcje wersji Premium",[54,66035,66036],{},"Dostęp do API – liczba zawołań jest uzależniona od ceny abonamentu",[16,66038,66039],{},"Narzędzie posiada własną encyklopedię, na której znajdziemy wsparcie w tematach związanych z kwestiami technicznymi.",[12,66041,66043],{"id":66042},"ortografpl-korekta-tekstów-online-błędy-ortograficzne","Ortograf.pl – korekta tekstów online, błędy ortograficzne",[16,66045,66046],{},"Ortograf.pl działa podobnie do LanguageToola – sprawdza podany tekst pod kątem wielu rodzajów błędów, oferując jednocześnie korektę tekstu. Ich baza dla języka polskiego zawiera ponad 1000 reguł. Poza polskim, Ortograf.pl radzi sobie także z korektą w językach: angielskim, niemieckim, francuskim, włoskim, hiszpańskim, rosyjskim, duńskim, greckim, niderlandzkim, portugalskim, szwedzkim oraz ukraińskim.",[16,66048,66049],{},"Ortograf.pl to serwis w 100% bezpłatny.",[220,66051,66053],{"id":66052},"możliwości-ortografpl","Możliwości Ortograf.pl",[16,66055,66056],{},"Narzędzie wykrywa m.in. błędy:",[51,66058,66059],{},[54,66060,66061,66062],{},"Ortograficzne",[51,66063,66064,66067,66070,66073,66076,66079,66082,66085,66090,66095,66098],{},[54,66065,66066],{},"Interpunkcyjne",[54,66068,66069],{},"Fonetyczne",[54,66071,66072],{},"Frazeologiczne",[54,66074,66075],{},"Leksykalne",[54,66077,66078],{},"Składniowe",[54,66080,66081],{},"Typograficzne",[54,66083,66084],{},"Pisowni małą i dużą literą",[54,66086,66087,66088],{},"Pisowni partykuły ",[949,66089,57602],{},[54,66091,66092],{},[949,66093,66094],{},"Szyku wyrazów",[54,66096,66097],{},"Odmiany",[54,66099,41157],{},[16,66101,66102],{},"Ortograf zapewnia także dodatkowe wsparcie w postaci kompendium zasad językowych. Reguły zostały podzielone na 3 rozdziały – pisownia, odmiana i interpunkcja – a w każdym z nich znajdziemy od kilku do kilkunastu tematów.",[16,66104,66105,66106,66109,66110,3222,66113,66116,66117,3222,66120,66123],{},"Drugą formą pomocy jest zakładka ",[949,66107,66108],{},"Wątpliwości językowe",", w której znajdziemy kilkadziesiąt przykładów, które wywołują niepewność u piszących. ",[949,66111,66112],{},"Blamaż",[949,66114,66115],{},"blamasz","? ",[949,66118,66119],{},"5 lipiec",[949,66121,66122],{},"5 lipca","? Omawiane przykłady zawierają nie tylko wskazanie prawidłowej odpowiedzi, ale także wyjaśnienie ze wskazaniem odpowiedzialnej za nie zasady językowej, przykład użycia i genezę.",[16,66125,66126,66127,284],{},"Po treściach zawartych w serwisie – Ortograf.pl oferuje róznież dyktanda i słownik synonimów – łatwo zorientować się, że został on stworzony raczej dla młodszego użytkownika. Raczej jako pomoc w nauce i odrabianiu zadań niż do wykorzystania w profesjonalnej pracy. Jego funkcje są jednak na tyle rozbudowane, że korzyści dla siebie znajdą także ",[182,66128,66131],{"href":66129,"rel":66130},"https:\u002F\u002Flinkhouse.pl\u002Fwspolpraca\u002Fcopywriterzy\u002F",[349],"copywriterzy",[12,66133,65788],{"id":66134},"zecerkapl-skład-tekstu-online",[16,66136,66137],{},"Zecerka to pracowniczka drukarni składająca tekst. Można się zatem domyślić, że na stronie Zecerka.pl nie wykonamy klasycznej korekty tekstu, ale namierzymy nieprawidłowości związane z jego składem.",[16,66139,66140],{},"Korekta typograficzna ma na celu dostarczyć prawidłowo sformatowany tekst. Nadaje mu odpowiedni wygląd, zwiększa czytelność i ułatwia jego odbiór. Stosowanie się do zasad typografii podczas pisania w edytorze tekstu dla wielu osób jest problematyczne. Wiele znaków typograficznych, interpunkcyjnych i diakrytycznych nie posiada własnego przycisku na klawiaturze – aby ich użyć, należy korzystać ze skrótów klawiszowych lub szukać w zakładkach edytora. Wrzucenie gotowego tekstu do narzędzia zwyczajnie ułatwia i przyspiesza pracę.",[220,66142,66144],{"id":66143},"możliwości-zecerkapl","Możliwości Zecerka.pl",[16,66146,66147],{},"Zasady, którymi kieruje się algorytm serwisu, zostały dokładnie opisane w tej zakładce. W skrócie, funkcje korektora to:",[51,66149,66150,66153,66156,66159,66162,66165,66168],{},[54,66151,66152],{},"Przenoszenie spójników, liczb skrótów i monoznaków z końców linii",[54,66154,66155],{},"Prawidłowe dzielenie wyrazów",[54,66157,66158],{},"Usuwanie spacji sprzed znaków interpunkcyjnych oraz symboli miar",[54,66160,66161],{},"Usuwanie podwójnych spacji",[54,66163,66164],{},"Pisanie dużą literą zaimków osobowych i dzierżawczych",[54,66166,66167],{},"Zamiana 3 pojedynczych kropek na 1 znak wielokropka",[54,66169,66170],{},"Używanie polskich znaków typograficznych – cudzysłów drukarski, apostrof zaokrąglony",[16,66172,66173],{},"Przed korektą tekstu można wybrać, jakie elementy mają zostać poprawione. Wybór funkcji jest naprawdę bogaty, co widać na poniższym zrzucie ekranu:",[16,66175,66176],{},"Po wykonaniu korekty otrzymujemy poprawiony tekst oraz dokładny raport z informacją o liczbie zmian, które można podejrzeć także w oddzielnej zakładce edytora:",[12,66178,65791],{"id":66179},"dobryslownikpl-obszerny-słownik-internetowy",[16,66181,66182],{},"Dobryslownik.pl to złożone kompendium wiedzy na temat zasad rządzącymi językiem polskim, oferujące również usługi redakcji jako kompleksowe wsparcie w poprawie tekstów. Nie jest to klasyczny korektor online, bo próżno w nim szukać miejsca na wklejenie ściany tekstu. To jednak miejsce, w którym można rozwiać niemal każdą językową wątpliwość.",[16,66184,66185],{},"Treść serwisu pochodzi z rzeczywistych źródeł, jak publikacje w książkach i prasie, Narodowy Korpus Języka Polskiego oraz publikacje w sieci. Dzięki temu odpowiedzi na zapytania stworzone są na podstawie rzeczywistych danych. Dobryslownik.pl został stworzony i jest rozwijany przez profesjonalistów – językoznawców i polonistów.",[220,66187,66189],{"id":66188},"możliwości-dobryslownikpl","Możliwości Dobryslownik.pl",[16,66191,66192],{},"Dobry słownik oferuje możliwości kilku rodzajów słowników oraz poradni językowej, wspierając także proces redakcji książki. To wiarygodna, stale uaktualniana i dopasowana do obecnych realiów baza wiedzy.",[16,66194,66195],{},"Po pierwsze, otrzymujemy rozwiązanie najpopularniejszych wątpliwości językowych. Bez konieczności szukania w Google i zastanawiania się, czy na źródłach z wyszukiwarki rzeczywiście można polegać. Założyciele deklarują, że ich opis jest zawsze aktualny i zgodny z faktycznymi danymi i stanem wiedzy językowej. Ważne, że w przypadku odmiennego zdania niż np. Słownik Języka Polskiego PWN, autorzy uzasadniają swoją decyzję.",[16,66197,66198],{},"Poradnia językowa w serwisie spełnia dwa zadania. Po pierwsze, rozwiązywanie językowych problemów użytkowników. Po drugie, poszerzanie bazy zagadnień i opisów konkretnych słów, ponieważ odpowiedzi z poradni zostają opublikowane w serwisie i wykorzystane do jego rozbudowy.",[16,66200,66201],{},"W skrócie, najważniejsze funkcje serwisu to:",[51,66203,66204,66207,66210,66213,66216,66219,66232,66235],{},[54,66205,66206],{},"Słownik poprawnej polszczyzny, ortograficzny, frazeologiczny, nazw własnych, antonimów, paronimów",[54,66208,66209],{},"Konsultacje językowe online",[54,66211,66212],{},"Ciekawostki na temat wyszukiwanych wyrazów",[54,66214,66215],{},"Zapis poprawnej wymowy",[54,66217,66218],{},"Reguły językowe, zasady pisowni",[54,66220,66221,66222,66225,66226,1413,66229],{},"Wyszukiwarka po przybliżonej wymowie – np. wpisując ",[949,66223,66224],{},"kan",", trafiamy do ",[949,66227,66228],{},"Kahn",[949,66230,66231],{},"Cannes",[54,66233,66234],{},"Słownik synonimów i wyrazów bliskoznacznych",[54,66236,66237],{},"Blog poruszający tematy językowe",[16,66239,66240],{},"Dobry słownik oferuje także wersję płatną. Dostępny jest tylko jeden pakiet dodatkowych rozwiązań, a jego cena jest uzależniona od długości wybranego abonamentu i wynosi od 6,42 do 9,00 zł miesięcznie. Co dokładnie wchodzi w skład oferty?",[16,66242,66243],{},"Pakiet bezpłatny",[51,66245,66246,66249,66252,66254],{},[54,66247,66248],{},"Definicje",[54,66250,66251],{},"Słownik ortograficzny",[54,66253,66234],{},[54,66255,66256],{},"Sieć słów",[16,66258,66259],{},"Pakiet płatny",[51,66261,66262,66265,66268,66271,66273,66276,66279,66282,66285,66288,66291],{},[54,66263,66264],{},"Wszystkie elementy pakietu bezpłatnego",[54,66266,66267],{},"Słownik poprawnej polszczyzny",[54,66269,66270],{},"Reguły językowe, zasady pisowni – nowe opracowania z komentarzami",[54,66272,66215],{},[54,66274,66275],{},"Wyszukiwarka po przybliżonej wymowie",[54,66277,66278],{},"Słownik odmiany i wymowy imion i nazwisk obcych",[54,66280,66281],{},"Słownik antonimów",[54,66283,66284],{},"Słownik paronimów",[54,66286,66287],{},"Zgłaszanie wątpliwości językowych",[54,66289,66290],{},"Zgłaszanie haseł do opracowania",[54,66292,66293],{},"Dodawanie haseł do ulubionych",[12,66295,66297],{"id":66296},"synonimypl-słownik-synonimów-online","Synonimy.pl – słownik synonimów online",[16,66299,66300],{},"Synonimy.pl to prosty i użytyczny słownik synonimów, który jest nieoceniony, gdy potrzebujesz redakcji tekstu. Jest niezwykle obszerny – zawiera ponad 1 mln synonimów – jednak przejrzysty i łatwy w obsłudze.",[16,66302,66303],{},"Zwracane wyniki są ułożone w kolejności alfabetycznej, a każdy z nich jest jednocześnie hiperłączem do zbioru własnych synonimów. W wielu przypadkach osobnymi hasłami są różne formy tych samych czasowników oraz przysłówki odprzymiotnikowe oraz przymiotniki, od których pochodzą. Słownik zawiera również takie formy, jak zdrobnienia, zgrubienia, historyzmy oraz wulgaryzmy – wszystkie wyraźnie oznaczone. Takie rozwiązania znacznie ułatwiają znalezienie poszukiwanego wyrazu.",[12,66305,65797],{"id":66306},"internetowy-słownik-języka-polskiego-pwn",[16,66308,66309],{},"Wydawnictwo Naukowe PWN jest najbardziej znanym wydawcą publikacji służących zdobywaniu wiedzy w Polsce. Na szczęście, konieczność zakupu ciężkich, papierowych tomów przynajmniej w części zastępuje możliwość korzystania ze Słownika Języka Polskiego PWN online.",[16,66311,66312],{},"To klasyczny słownik internetowy, gdzie w okno zapytania wpisujemy interesujący nas wyraz. W ramach odpowiedzi dostajemy wyniki z korpusu językowego, poradni językowej lub obu. Serwis zawiera również ciekawostki językowe oraz spis zasad pisowni i interpunkcji.",[16,66314,66315],{},"Słowniki udostępnione w serwisie sjp.pwn.pl to:",[51,66317,66318,66323,66326],{},[54,66319,66320],{},[949,66321,66322],{},"Słownik języka polskiego – stworzony na podstawie Słownika 100 tysięcy potrzebnych słów J. Bralczyka",[54,66324,66325],{},"Wielki słownik ortograficzny – stworzony na podstawie Wielkiego słownika ortograficznego PWN z zasadami pisowni i interpunkcji E. Polańskiego",[54,66327,66328],{},"Słownik języka polskiego – stworzony na podstawie Słownik języka polskiego W. Doroszewskiego",[220,66330,66332],{"id":66331},"poradnia-językowa-wydawnictwa-naukowego-pwn","Poradnia językowa Wydawnictwa Naukowego PWN",[16,66334,66335],{},"Poradnia językowa odpowiada na pytania użytkowników, które dotyczą spraw związanych z poprawnością i użyciem języka. Najciekawsze i najbardziej przydatne pytania są publikowane w serwisie wraz z odpowiedziami i otagowane odpowiednimi wyrazami, pozostali użytkownicy mogli z łatwością na nie trafić.",[16,66337,66338],{},"Poradnia działa pod kierunkiem dr hab. Katarzyny Kłosińskiej – przewodniczącej Rady Języka Polskiego przy Prezydium Polskiej Akademii Nauk. Odpowiedzi na pytania udzielają szanowani polscy językoznawcy – m.in. prof. Małgorzata Marcjanik, prof. Kazimierz Sikora, dr Adam Wolański, dr Maciej Malinowski, dawniej również prof. Mirosław Bańko.",[220,66340,66342],{"id":66341},"korpus-języka-polskiego","Korpus języka polskiego",[16,66344,66345],{},"Korpus językowy to dowolny zbiór tekstów służący badaniom lingwistycznym. Aby korpus spełniał swoją rolę, musi być odpowiedni zróżnicowany gatunkowo, rocznikowo, stylowo, ze względu na wiek, płeć i pochodzenie autorów oraz pod wieloma innymi względami.",[16,66347,66348],{},"Korpus w internetowym Słowniku Języka Polskiego PWN liczy ok. 70 mln słów, stanowiąc dzięki temu bogate źródło definicji i przykładów użycia.",[12,66350,65800],{"id":66351},"interpunkcjapl-korekta-interpunkcji-online",[16,66353,66354],{},"Interpunkcja.pl to proste narzędzie, które wstawi za nas brakujące przecinki i usunie te niepotrzebne. Serwis pozwala szybko sprawdzić wybrany tekst pod kątem poprawności interpunkcyjnej – prawidłowego użycia kropek, przecinków, średników i innych znaków przestankowych.",[16,66356,66357],{},"Co prawda, poza interpunkcją sprawdzana jest również pisownia, jednak w tym względzie lepiej zdać się na narzędzie dedykowane temu problemowi – np. LanguageTool.",[16,66359,66360],{},"Sprawdzany tekst zostaje wzbogacony o podstawowe statystyki – liczbę znaków, liter, słów, sylab i zdań.",[16,66362,66363],{},"W serwisie znajdziemy również podstawowe informacje o zasadach użycia poszczególnych znaków interpunkcyjnych.",[12,66365,65803],{"id":66366},"euro-alphabet-korekta-tekstów-korektor-online",[16,66368,66369],{},"Euro Alphabet to narzędzie do korekty językowej – gramatycznej, stylistycznej, ortograficznej i typograficznej. Wykrywa już ponad 1000 błędów. Silnikiem Euro Alphabet jest opisany wyżej LanguageTool, dlatego jego możliwości są bardzo podobne. Może jednak komuś bardziej będzie odpowiadała inna stylistyka – warto spróbować.",[16,66371,66372],{},"Podobnie do LanguageTool, Euro Alphabet wykrywa nie tylko te typowe błędy – znajdzie zarówno literówki kontekstowe, jak i nadużywane słowa czy nieprawidłowo użyte znaki przestankowe. W każdym wypadku sugerowane są również prawidłowe rozwiązania, którymi można zastąpić te błędne.",[12,66374,65806],{"id":66375},"korektoronlinepl-korekta-tekstów-korektor-online",[16,66377,66378],{},"KorektorOnline.com to kolejne narzędzie do wyszukiwania błędów językowych. Został oparty na istniejących już rozwiązaniach, jednak poza LanguageTool silnikami są jeszcze Hunspell,  i DICTION – służących kolejno do sprawdzania literówek oraz wymowy.",[16,66380,66381],{},"Podobnie do konkurencji, KorektorOnline znajduje błędy w pisowni, błędy gramatyczne i stylistyczne. Sugeruje możliwe poprawki i pozwala samodzielnie wybrać najlepiej pasujący wariant. Umożliwia również korzystanie z autokorekty niektórych błędów, których wykaz jest później wyświetlany w osobnym polu.",[16,66383,66384],{},"Poza językiem polskim, program obsługuje także niemiecki, francuski, hiszpański, włoski, rosyjski i angielski.",[12,66386,66388],{"id":66387},"adobe-incopy-redakcja-tekstów-online-profesjonalna-redakcja-rozbudowany-korektor-online","Adobe InCopy – redakcja tekstów online, profesjonalna redakcja, rozbudowany korektor online",[16,66390,66391],{},"Adobe InCopy to zaawansowane narzędzie dla redaktorów, korektorów, pisarzy i innych osób, które na co dzień pracują z tekstem. Umożliwia im stylizację tekstów, korzystanie ze słowników, śledzenie zmian oraz modyfikowanie układu dokumentu tekstowego, podczas gdy projektanci mogą pracować nad jego wyglądem w tym samym czasie w programie InDesign bez ryzyka o nadpisanie czyjejś pracy. Pracując w trybie śledzenia zmian, zapewnia efektywną współpracę między autorem a redaktorem. Adobe InCopy to rozwiązanie płatne, którego koszt to 6,14 € miesięcznie.",[220,66393,66395],{"id":66394},"możliwości-adobe-incopy","Możliwości Adobe InCopy",[16,66397,66398],{},"Przede wszystkim, Adobe InCopy pomaga sprawdzać pisownię w dokumencie, co jest szczególnie przydatne przy redagowaniu rozprawy doktorskie. Program wykrywa błędy językowe, nieznane słowa, powtórzenia, błędy związane z pisownią od małej i dużej litery i małe litery na początku zdań. Sprawdzany jest cały plik XML i wszystkie rozwinięte notatki.",[16,66400,66401],{},"Program posiada funkcję autokorekty – po uruchomieniu jej będzie poprawiał błędy w użyciu małych i dużych liter oraz standardowe błędy ortograficzne już w momencie pisania tekstu. Aby korzystać z możliwości poprawiania standardowych błędów, trzeba wcześniej zdefiniować je i powiązać z prawidłowymi słowami.",[16,66403,66404],{},"Adobe InCopy oferuje również opcję dynamicznego sprawdzania pisowni. Już w trakcie tworzenia tekstu słowa z błędami są oznaczane i można je poprawić dzięki menu kontekstowemu.",[16,66406,66407],{},"Przydatna jest również możliwość wykluczenia słów ze sprawdzania. Nazwy własne, alternatywna pisownia i inne wyjątki mogą zostać dodane do słownika. Nie będą wtedy wyróżniane jako błąd.",[16,66409,66410],{},"Lista możliwości Adobe InCopy:",[51,66412,66413,66416,66419,66422,66425,66428,66431,66434,66437,66440,66446,66449,66452,66455,66458,66461,66464,66467,66470,66473,66476,66479,66482,66485],{},[54,66414,66415],{},"Obsługa EndNote",[54,66417,66418],{},"Dodawanie obramowań akapitów",[54,66420,66421],{},"Wyszukiwanie podobnych fontów",[54,66423,66424],{},"Zaawansowane filtrowanie fontów",[54,66426,66427],{},"Przypisy dolne obejmujące kolumny",[54,66429,66430],{},"Ulepszenia czcionek OpenType",[54,66432,66433],{},"Wygodna praca z glifami",[54,66435,66436],{},"Umieszczanie obrazów w tabelach",[54,66438,66439],{},"Łatwe stosowanie cieni do tekstu",[54,66441,66442,66443],{},"Polecenie ",[949,66444,66445],{},"Znajdź poprzedni",[54,66447,66448],{},"Pamięć skrótów i preferencji",[54,66450,66451],{},"Udoskonalone zawijanie tekstu w stopkach",[54,66453,66454],{},"Foldery próbek kolorów",[54,66456,66457],{},"Edytowanie tabel metodą drag&drop",[54,66459,66460],{},"Obsługa wyświetlaczy o wysokich rozdzielczościach i Retina",[54,66462,66463],{},"Integracja z biblioteką Adobe Typekit",[54,66465,66466],{},"Synchronizacja fontów Typekit",[54,66468,66469],{},"Szybkie wyszukiwanie fontów",[54,66471,66472],{},"Wygodne tworzenie hiperłączy",[54,66474,66475],{},"Różne widoki stron podczas edycji",[54,66477,66478],{},"Zaawansowane dopasowywanie tekstu",[54,66480,66481],{},"Zapisywanie w chmurze",[54,66483,66484],{},"Wyświetlanie ostatnio używanych fontów",[54,66486,66487],{},"Obsługa języków środkowowschodnich",[220,66489,66491],{"id":66490},"słowniki-w-adobe-incopy","Słowniki w Adobe InCopy",[16,66493,66494],{},"Na uwagę zasługują same słowniki w Adobe InCopy. Program może posiadać ich kilkadziesiąt. Użytkownik może korzystać z wybranych słowników w zależności od tego, nad jakim dokumentem aktualnie pracuje.",[16,66496,66497],{},"Sprawdzanie pisowni oparte jest o słowniki dla konkretnych języków, które zostały przypisane do sprawdzanego tekstu. Korekta oraz dzielenie na sylaby odbywa się na podstawie słowników Proximity, z których każdy zawiera tysiące przykładów. Do każdego z nich można dodać również nowe słowa, a z samym tekstem skojarzyć dowolne języki. Program rozpozna je i zastosuje odpowiedni słownik dla danego języka.",[16,66499,66500],{},"InCopy umożliwia pracę nad tekstem równolegle z pracami, które odbywają się nad nim w programie InDesign. W przypadku korekty autonomicznych wątków, które nie są połączone z InDesignem, słowniki można dostosować tak, aby nietypowe słowa we wspomnianych wątkach były traktowane tak samo w całym dokumencie.",[16,66502,66503],{},"Podczas dostosowywania słów w słowniku tworzona jest lista dodanych i usuniętych słów. Można wybrać, do jakich języków ma odnosić się ta lista – przydaje się to m.in. w przypadku nazw własnych, imion czy nazwisk. Każdy język może mieć własną listę, każda lista może być dodana do dowolnej liczby języków. Ponadto każdy użytkownik może stworzyć własny słownik lub importować go z poprzednich wersji programu.",[16,66505,66506,66507,66512],{},"Wykrycie wszystkich błędów w tekście jest trudne – a im dłuższy tekst, tym większe wyzwanie. Programy komputerowe i aplikacje do korekty online spisują się świetnie przy mechanicznym wyszukiwaniu błędów w pisowni, jednak algorytmy wciąż nie są na tyle zaawansowane, by realnie zrozumieć tekst i oceniać jego elementy w odniesieniu do kontekstu. Jeśli zależy nam na poprawnym językowo, stylistycznie i merytorycznie ",[182,66508,66511],{"href":66509,"rel":66510},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fco-to-jest-structured-content-i-jak-go-pisac",[349],"tekście",", konieczna jest ingerencja człowieka – profesjonalnego korektora lub redaktora.",{"title":34,"searchDepth":190,"depth":190,"links":66514},[66515,66518,66523,66528,66531,66534,66537,66538,66542,66543,66544,66545],{"id":65812,"depth":190,"text":49121,"children":66516},[66517],{"id":65818,"depth":359,"text":65819},{"id":65825,"depth":190,"text":65826,"children":66519},[66520,66521,66522],{"id":65832,"depth":359,"text":65833},{"id":65839,"depth":359,"text":65840},{"id":65846,"depth":359,"text":65847},{"id":65853,"depth":190,"text":65782,"children":66524},[66525,66526,66527],{"id":65864,"depth":359,"text":65865},{"id":65943,"depth":359,"text":65944},{"id":65980,"depth":359,"text":65981},{"id":66042,"depth":190,"text":66043,"children":66529},[66530],{"id":66052,"depth":359,"text":66053},{"id":66134,"depth":190,"text":65788,"children":66532},[66533],{"id":66143,"depth":359,"text":66144},{"id":66179,"depth":190,"text":65791,"children":66535},[66536],{"id":66188,"depth":359,"text":66189},{"id":66296,"depth":190,"text":66297},{"id":66306,"depth":190,"text":65797,"children":66539},[66540,66541],{"id":66331,"depth":359,"text":66332},{"id":66341,"depth":359,"text":66342},{"id":66351,"depth":190,"text":65800},{"id":66366,"depth":190,"text":65803},{"id":66375,"depth":190,"text":65806},{"id":66387,"depth":190,"text":66388,"children":66546},[66547,66548],{"id":66394,"depth":359,"text":66395},{"id":66490,"depth":359,"text":66491},"2019-09-24","Ikorekta: Sprawdzanie pisowni i korekta tekstu – 10 narzędzi – Linkhouse Popełnianie błędów językowych jest integralnym elementem pracy każdego copywritera, dziennikarza czy pisarza. Poprawianie","\u002Fblog\u002Fimages\u002Fsprawdzanie-pisowni-korekta-tekstu.webp",{},"\u002Fblog\u002Fsprawdzanie-pisowni-korekta-tekstu",{"title":65754,"description":66550},"blog\u002Fsprawdzanie-pisowni-korekta-tekstu","JDMi1ItUbYkPogUA7N3R8OONraSPgUZrLVfymTd3vqk",{"id":66558,"title":66559,"author":377,"body":66560,"category":1313,"coverStyle":197,"date":66811,"description":66812,"excerpt":197,"extension":200,"image":66813,"meta":66814,"navigation":203,"path":66815,"readTime":205,"seo":66816,"seoDescription":197,"stem":66817,"__hash__":66818},"blog\u002Fblog\u002F9-przydatnych-filtrow-w-panelu-linkhouse.md","9 przydatnych filtrów w panelu Linkhouse",{"type":9,"value":66561,"toc":66800},[66562,66570,66576,66583,66599,66604,66611,66617,66627,66642,66648,66659,66665,66670,66676,66682,66693,66699,66714,66728,66734,66755,66760,66779,66785,66794],[16,66563,66564,66565,66569],{},"W panelu Linkhouse znajduje się obecnie 35 filtrów, które pomagają w poruszaniu się po Bazie Ofert i szukaniu ",[182,66566,66568],{"href":5008,"rel":66567},[349],"najlepszych miejsc do zdobywania linków",". Poniżej przybliżamy 9 – naszym zdaniem – najciekawszych, które „robią różnicę”, a na indywidualnych demo i webinarach nadal mamy sygnały, że nie są w pełni wykorzystywane przez Reklamodawców.",[220,66571,66573],{"id":66572},"pomiń-linki-domeny-i-pomiń-linki-projektu",[224,66574,66575],{},"Pomiń linki Domeny i Pomiń linki Projektu",[16,66577,66578,66579,66582],{},"Dwa bardzo przydatne filtry, które ",[224,66580,66581],{},"pozwalają na wykluczenie z widoku Bazy Ofert domen, z których pozycjonowana strona posiada już linki",". Aby z nich skorzystać, należy utworzyć projekt (3 kliknięcia). Przypisana do projektu domena będzie dostępna na liście rozwijalnej przy filtrach.",[16,66584,66585,66588,66589,66592,66593,66598],{},[224,66586,66587],{},"Pomiń linki Domeny"," to filtr, po wybraniu którego ",[224,66590,66591],{},"pobierzemy wszystkie linkujące domeny według Ahrefs",", aby sprawdzić z których domen Twoja strona posiada już linki. Wyszukiwanie może zająć przez to od kilku do kilkudziesięciu sekund, ale nie potrzebujesz w tym celu podpinać własnego ",[182,66594,66597],{"href":66595,"rel":66596},"https:\u002F\u002Flinkhouse.pl\u002Faktualizacja-wskaznika-domain-rating-od-ahrefs\u002F",[349],"konta Ahrefs",". Pobieramy te dane dla Ciebie i filtrujemy Bazę Ofert bezpłatnie.",[16,66600,66601,66603],{},[224,66602,40728],{}," pozwala odfiltrować jedynie te linki, które zostały pozyskane w ramach zleceń podpiętych do projektu. Są to linki zamówione w Linkhouse lub zaimportowane do projektu z innych źródeł.",[16,66605,66606,66607,66610],{},"Najlepsze efekty daje ",[224,66608,66609],{},"jednoczesne zastosowanie obu filtrów",". Ahrefs zapewnia dużą ilość informacji o posiadanych przez domenę linkach, ale w przypadku świeżych czy nawet jeszcze nie zrealizowanych zleceń dane te nie są pełne.",[220,66612,66614],{"id":66613},"tylko-zweryfikowane-ga",[224,66615,66616],{},"Tylko zweryfikowane GA",[16,66618,66619,66620,66623,66624,66626],{},"Duża część stron dostępnych w Bazie Ofert posiada zweryfikowane statystyki ruchu. Weryfikacja polega na dostarczeniu przez wydawcę bezpośrednio z panelu ",[182,66621,4961],{"href":45377,"rel":66622},[349]," raportu o ruchu na stronie. Nie akceptujemy plików ze statystykami wysyłanych przez wydawców czy screenów panelu ze statystykami. Zielona ikona weryfikacji ruchu dostępna jest tylko dla wydawców, którzy przesłali raport z poziomu GA, a filtr ",[224,66625,66616],{}," pozwala błyskawicznie znaleźć takie strony.",[16,66628,66629,66630,1102,66633,1413,66636,717,66638,66641],{},"Co ze stronami, które nie posiadają zweryfikowanego ruchu? Informacje o liczbie unikalnych użytkowników odwiedzających miesięcznie stronę są w tym przypadku oparte o deklarację wydawcy. Ich prawdziwość można ocenić korzystając z jednego z kilku parametrów opisujących widoczność strony w Google – parametru ",[224,66631,66632],{},"Widoczność od Senuto",[224,66634,66635],{},"Organic Traffic od Semrush",[224,66637,24147],{},[224,66639,66640],{},"Ruch od Semstorm",". Oczywiście każdy z tych parametrów dostępny jest w Bazie Ofert i aktualizowany przed nas co 7 dni.",[220,66643,66645],{"id":66644},"portal-znajduje-się-w-google-news",[224,66646,66647],{},"Portal znajduje się w Google News",[16,66649,66650,66651,66653,66654,66658],{},"Kolejny filtrem, który pozwala znaleźć strony generujące duży ruch, stworzone z nastawieniem na użytkowników i tworzące dużo treści redakcyjnych jest checkbox ",[224,66652,66647],{},". Jak wskazuje nazwa pozwala on znaleźć serwisy przyjęte do usługi ",[182,66655,66657],{"href":43223,"rel":66656},[349],"Google News",". Moderacja odbywa się tam ręcznie (każdy portal został sprawdzony i zakwalifikowany przez pracownika Google), a jej przejście wymaga długotrwałego tworzenia dużej ilości treści newsowych. Oczywiście to, że portal znajduje się w Google News nie daje dodatkowej mocy pochodzącym z niego linkom, ale pozwala szybko ocenić, że nie jest tradycyjnym zapleczem SEO.",[220,66660,66662],{"id":66661},"śledzenie-ruchu",[224,66663,66664],{},"Śledzenie ruchu",[16,66666,66667,66668,284],{},"Część Wydawców wyraża zgodę na zamieszczenie w artykule naszego autorskiego kodu śledzącego, który pozwala Reklamodawcy na sprawdzenie w każdym momencie ile wyświetleń, z jakich urządzeń i o jakim średnim czasie trwania zanotował opublikowany artykuł. Do znalezienia ofert z takich serwisów służy filtr ",[224,66669,66664],{},[16,66671,66672,66673,284],{},"Alternatywą dla niego, stosowaną przez wielu Wydawców jest jednorazowe, bezpłatne udostępnienie statystyk ruchu na artykule. W takim przypadku Wydawca na prośbę Reklamodawcy, dostarcza np. po miesiącu od publikacji dane dotyczące ruchu na artykule ze swojego narzędzia analitycznego. Takie oferty można znaleźć używając filtra ",[224,66674,66675],{},"Udostępnianie statystyk",[220,66677,66679],{"id":66678},"wybór-widocznej-daty-publikacji-i-brak-informacji-o-dacie-publikacji",[224,66680,66681],{},"Wybór widocznej daty publikacji i Brak informacji o dacie publikacji",[16,66683,66684,66685,66688,66689,66692],{},"Dwa filtry związane z datą publikacji artykułu. Pierwszy z nich – ",[224,66686,66687],{},"Wybór widocznej daty publikacji"," pozwala na dowolne ustalenie daty publikacji artykułu, która będzie widoczna na stronie. Pozwala on np. na pozorne rozłożenie w czasie publikacji, które w rzeczywistości ukazały się jednego dnia. Jeżeli zależy nam na tym, aby data publikacji w ogóle nie była widoczna w artykule, warto skorzystać z filtra ",[224,66690,66691],{},"Brak informacji o dacie publikacji",", który pozwoli znaleźć oferty tego typu.",[220,66694,66696],{"id":66695},"województwo-i-nie-tylko",[224,66697,66698],{},"Województwo (i nie tylko)",[16,66700,66701,66702,66709,66710,66713],{},"Portale lokalne to bardzo popularny i bardzo mocny punkt naszej oferty. Obecnie ",[224,66703,66704],{},[182,66705,66708],{"href":66706,"rel":66707},"https:\u002F\u002Flinkhouse.pl\u002Fportale-lokalne-w-polsce-prawie-2000-serwisow-w-ofercie-linkhouse\u002F",[349],"w ofercie posiadamy 1890 polskich serwisów lokalnych",". Aby je znaleźć warto skorzystać z filtra ",[224,66711,66712],{},"Województwo",". Dodatkowo, w polu Szukaj można wpisać nazwę miasta lub powiatu, aby jeszcze precyzyjniej wyszukać miejsca do pozyskania linków.",[16,66715,66716,66719,66720,66723,66724,66727],{},[224,66717,66718],{},"Protip:"," Pole ",[224,66721,66722],{},"Szukaj"," służy do szukania fragmentów tekstu w nazwie portalu oraz przypisanych do niego tagach (np. związanych z lokalizacją). Dlatego wpisanie „wrocław” zwróci portale z Wrocławia, ale także z Inowrocławia. Wybranie dodatkowo ",[224,66725,66726],{},"filtra Województwo: Dolnośląskie"," rozwiąże ten problem.",[220,66729,66731],{"id":66730},"parametry-seo",[224,66732,66733],{},"Parametry SEO",[16,66735,66736,66737,947,66740,66742,66743,66745,66746,66748,66749,66751,66752,66754],{},"Możemy chyba bezpiecznie stwierdzić, że nigdzie nie znajdziecie tylu i tak aktualnych parametrów SEO dotyczących portali co w Linkhouse – oczywiście zupełnie za darmo. ",[224,66738,66739],{},"Co 7 dni aktualizujemy dane z",[224,66741,1405],{}," (Domain Rating, Reffering Domains, Backlinks), ",[224,66744,31081],{}," (Trust Flow, Citation Flow, Reffering Domains, External Backlinks), ",[224,66747,6291],{}," (Widoczność), ",[224,66750,6419],{}," (Organic Traffic) i ",[224,66753,17620],{}," (Widoczność, Ruch). Oczywiście po każdym z tych parametrów można filtrować naszą Bazę Ofert.",[220,66756,66758],{"id":66757},"język",[224,66759,52407],{},[16,66761,66762,66763,66767,66768,66771,66772,66775,66776,284],{},"Baza Linkhouse to nie tylko ",[182,66764,66766],{"href":66706,"rel":66765},[349],"rynek polski",". Powiemy więcej – w najbliższych tygodniach ",[224,66769,66770],{},"liczba portali zagranicznych przekroczy liczbę rodzimych serwisów",". Na ten moment jest to ok 7000 z liczącej 14500 stron bazy. Języki, w których oferujemy najwięcej serwisów to ",[224,66773,66774],{},"angielski, hiszpański, rosyjski i niemiecki"," – w każdym z nich od kilkuset do kilku tysięcy serwisów. Dynamicznie rozwijamy także ofertę w językach ",[224,66777,66778],{},"czeskim, słowackim, bułgarskim, węgierskim, rumuńskim i włoskim",[220,66780,66782],{"id":66781},"zapisane-wyszukiwania",[224,66783,66784],{},"Zapisane wyszukiwania",[16,66786,66787,66788,66790,66791],{},"Zapisane wyszukiwania to opcja pozwalająca na otrzymywanie powiadomień o nowych ofertach, spełniających pożądane kryteria, ale także szybkiego załadowania używanych wcześniej kryteriów do przefiltrowania Bazy Ofert. Po ustawieniu kryteriów (a często jest to 7-8 filtrów na raz) i ich zapisaniu, zawsze będą dostępne przez ",[224,66789,66784],{}," -> ",[224,66792,66793],{},"Użyj wyszukiwania",[16,66795,66796],{},[32,66797],{"alt":66798,"src":66799},"Zapisane wyszukiwania - Uzyj wyszukiwania Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FZapisane-wyszukiwania-Uzyj-wyszukiwania-Linkhouse.png",{"title":34,"searchDepth":190,"depth":190,"links":66801},[66802,66803,66804,66805,66806,66807,66808,66809,66810],{"id":66572,"depth":359,"text":66575},{"id":66613,"depth":359,"text":66616},{"id":66644,"depth":359,"text":66647},{"id":66661,"depth":359,"text":66664},{"id":66678,"depth":359,"text":66681},{"id":66695,"depth":359,"text":66698},{"id":66730,"depth":359,"text":66733},{"id":66757,"depth":359,"text":52407},{"id":66781,"depth":359,"text":66784},"2019-09-23","W panelu Linkhouse znajduje się obecnie 35 filtrów, które pomagają w poruszaniu się po Bazie Ofert i szukaniu najlepszych miejsc do zdobywania linków. Poniżej przybliżamy 9 – naszym zdaniem &#82","\u002Fblog\u002Fimages\u002F9-przydatnych-filtrow-w-panelu-linkhouse.webp",{},"\u002Fblog\u002F9-przydatnych-filtrow-w-panelu-linkhouse",{"title":66559,"description":66812},"blog\u002F9-przydatnych-filtrow-w-panelu-linkhouse","jLZfealbMgXW31I6nTCrUSPvgmBXQLaDB5mSTEMl0Ds",{"id":66820,"title":66821,"author":377,"body":66822,"category":1313,"coverStyle":197,"date":67043,"description":67044,"excerpt":197,"extension":200,"image":67045,"meta":67046,"navigation":203,"path":67047,"readTime":858,"seo":67048,"seoDescription":197,"stem":67049,"__hash__":67050},"blog\u002Fblog\u002Fczy-wolno-reklamowac-bukmachera-legalne-zaklady-bukmacherskie-w-polsce-poradnik-dla-wydawcow.md","Czy wolno reklamować bukmachera? Legalne zakłady bukmacherskie w Polsce — poradnik dla wydawców",{"type":9,"value":66823,"toc":67035},[66824,66840,66846,66853,66859,66869,66872,66878,66889,66895,66906,66912,66915,66918,66930,66936,66942,66945,66960,66966,66977,66980,66986,66994,67010,67016,67027],[16,66825,66826,66827,66831,66832,66839],{},"Jeszcze kilka lat temu zgodna z prawem reklama zakładów bukmacherskich (zakładów wzajemnych) w Polsce była praktycznie niemożliwa. Wiele zmieniło się w kwietniu 2017 roku kiedy miała miejsce nowelizacja tzw. ustawy hazardowej. Obecnie nic nie stoi na przeszkodzie, aby przeprowadzać ",[182,66828,66830],{"href":42796,"rel":66829},[349],"kampanie marketingowe"," (w tym również internetowe) dla firm z branży bukmacherskiej. Mimo to wiele podmiotów z obszaru marketingu internetowego, w tym właściciele portali internetowych często podchodzą bardzo sceptycznie do współpracy z firmami z tej branży. Dlatego przy współpracy z ",[182,66833,66836],{"href":66834,"rel":66835},"http:\u002F\u002Fsoinlaw.com\u002F",[349],[224,66837,66838],{},"So In Law"," przygotowaliśmy zestawienie istotnych wskazówek, którymi sugerujemy się kierować przy podejmowaniu działań marketingowych w tematyce bukmacherskiej",[12,66841,66843],{"id":66842},"czy-reklamowanie-zakładów-bukmacherskich-jest-legalne",[224,66844,66845],{},"Czy reklamowanie zakładów bukmacherskich jest legalne?",[16,66847,66848,66849,66852],{},"1.04.2017 r. miała miejsce aktualizacja tzw. ustawy hazardowej, która zezwala (pod określonymi warunkami, o których piszemy niżej) reklamować ",[224,66850,66851],{},"legalne"," firmy bukmacherskie.",[12,66854,66856],{"id":66855},"jak-sprawdzić-czy-bukmacher-jest-legalny",[224,66857,66858],{},"Jak sprawdzić czy bukmacher jest legalny?",[16,66860,66861,66862],{},"Legalny bukmacher to taki, który posiada licencję Ministra Finansów na organizowanie zakładów wzajemnych na terenie Polski. Aktualny wykaz legalnych podmiotów znajdziemy zawsze na rządowej stronie pod tym adresem: ",[224,66863,66864],{},[182,66865,66868],{"href":66866,"rel":66867},"https:\u002F\u002Fwww.podatki.gov.pl\u002Fpozostale-podatki\u002Fgry-hazardowe\u002Fzaklady-wzajemne-i-gry-hazardowe-przez-internet\u002F",[349],"Legalne podmioty na rynku zakładów wzajemnych i gier hazardowych przez Internet",[16,66870,66871],{},"Zwróćmy uwagę na ostatnią kolumnę zestawienia. Widzimy w niej adres strony internetowej służącej do obstawiania zakładów. W ten sposób możemy szybko zweryfikować np. czy serwis internetowy, który zamierzamy promować jest zgodny z rejestrem Ministra Finansów.",[12,66873,66875],{"id":66874},"co-z-innymi-portalami-lub-blogami-poruszającymi-tematykę-bukmacherską",[224,66876,66877],{},"Co z innymi portalami lub blogami poruszającymi tematykę bukmacherską?",[16,66879,66880,66881,66888],{},"Jeżeli są poświęcone tylko i wyłącznie legalnym bukmacherom to nie ma przeciwwskazań, aby i one były promowane. Dla pewności możecie skorzystać z ",[224,66882,66883],{},[182,66884,66887],{"href":66885,"rel":66886},"https:\u002F\u002Fhazard.mf.gov.pl\u002F",[349],"Rejestru Domen Służących do Oferowania Gier Hazardowych Niezgodnie z Ustawą",". Jest to rządowy wykaz stron internetowych, które łamią przepisy ustawy hazardowej i powinny być blokowane przez polskich dostawców Internetu. Jeżeli adres URL, który zamierzacie promować znajduje się na tej liście – radzimy nie podejmować się jakiejkolwiek współpracy marketingowej dla tej strony.",[12,66890,66892],{"id":66891},"reklama-bukmachera-a-dokładniej-forma-i-treść-musi-spełniać-kilka-warunków",[224,66893,66894],{},"Reklama bukmachera, a dokładniej forma i treść musi spełniać kilka warunków",[16,66896,66897,66898],{},"Reklama, którą zamierzamy wyemitować nie może być kierowana do małoletnich oraz nie powinna ich przedstawiać ani odbywać się przy ich udziale. W",[224,66899,66900,66901,66905],{},"arunek ten nie budzi żadnych wątpliwości – w reklamie nie można posłużyć się wizerunkiem małoletniego, np. niedozwolona byłaby ",[182,66902,66904],{"href":51176,"rel":66903},[349],"fotografia dziecka stawiającego zakład",", czy nawet posłużenie się jego głosem w takiej reklamie.",[16,66907,66908,66911],{},[224,66909,66910],{},"C","o należy rozumieć poprzez kierowanie reklamy do małoletnich? W tym wypadku przekaz nie może być skierowany do takich osób, np. niedozwolone byłoby posłużenie się słowami\u002Fhasłem: „uzbieraj\u002Fpowiększ swoje kieszonkowe”, czy „powiedz tacie, gdzie można zdobyć pieniądze na wakacje”.",[16,66913,66914],{},"Kolejnym warunkiem jest niemożność łączenia urządzania gier lub uczestnictwa w grach ze sprawnością fizyczną, intelektualną bądź szansą na uzyskanie łatwej wygranej.",[16,66916,66917],{},"Reklama nie może zawierać stwierdzeń, że udział w grach:",[51,66919,66920,66925],{},[54,66921,66922],{},[224,66923,66924],{},"ma relaksujący lub uspokajający skutek, np. „przyjdź, zagraj i odpręż się”, „zrelaksuj się po ciężkim dniu pracy i zagraj”, „zakład ukoi Ci nerwy”, „zagraj i zapomnij o stresie”,",[54,66926,66927],{},[224,66928,66929],{},"jest sposobem rozwiązywania konfliktów osobistych lub problemów finansowych, np. „nie wiesz jak zaimponować dziewczynie? Wygraj dla niej, pokaż na co Cię stać”, „zagraj, żona na pewno wybaczy Ci zdradę gdy zobaczy jakie odnosisz sukcesy”, „wydatków coraz więcej, a Ty nie wiesz skąd na nie brać pieniądze? – przyjdź do… i zagraj”, „A gdyby tak spłacić ratę pożyczki nadprogramową gotówką?”,",[16,66931,66932,66933],{},"Zwróćmy również uwagę, że reklama nie może przedstawiać powstrzymywania się lub umiarkowanego uczestnictwa w grach w negatywny sposób. N",[224,66934,66935],{},"iedopuszczalne byłoby pokazywanie, że ten kto nie gra jest gorszy, albo powinien się tego wstydzić, np. grupa mężczyzn śmiejąca się z kolegi, który nie gra.",[16,66937,66938,66941],{},[182,66939,56607],{"href":55365,"rel":66940},[349]," nie może sugerować, że wyższe stawki zapewniają większą wygraną, np. „im więcej włożysz, tym więcej wyjmiesz”,",[16,66943,66944],{},"Reklama nie może wywoływać skojarzeń z:",[51,66946,66947,66952,66957],{},[54,66948,66949],{},[224,66950,66951],{},"atrakcyjnością seksualną – niedozwolone będą nie tylko hasła sugerujące, że ktoś kto gra jest bardziej seksowny, czy dzięki wygranej będzie się podobał atrakcyjnym kobietom, ale także wszelkie obrazki pokazujące np. kobietę w bardzo skąpym stroju odbierającą wygraną, bądź mężczyznę, który przed zakładem wygląda niechlujnie, a po wygranej niczym playboy,",[54,66953,66954],{},[224,66955,66956],{},"nauką lub pracą – np. „po co się uczyć\u002Fpracować, jeśli można wygrać”, czy obrazek sugerujący, że po wygranej ktoś rzuca pracę, której nie lubi,",[54,66958,66959],{},"sukcesem zawodowym, życiowym lub finansowym – np. mężczyzna uwielbiany przez kobiety, postać w drogim samochodzie, na wakacjach, zakupach (z wieloma torbami w centrum handlowym) itp.",[12,66961,66963],{"id":66962},"reklama-zakładów-bukmacherskich-powinna-zawierać-komunikat-o",[224,66964,66965],{},"Reklama zakładów bukmacherskich powinna zawierać komunikat o:",[678,66967,66968,66971,66974],{},[54,66969,66970],{},"konsekwencjach udziału w nielegalnych grach hazardowych,",[54,66972,66973],{},"ryzyku związanym z hazardem,",[54,66975,66976],{},"posiadaniu zezwolenia na urządzanie zakładów wzajemnych.",[16,66978,66979],{},"Spójrzmy na przykład strony ETOTO. W stopce znajdziemy bardzo krótkie zdania, lecz spełniają każdy z wyżej wymienionych trzech wymogów",[16,66981,66982],{},[32,66983],{"alt":66984,"src":66985},"etoto_stopka","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fetoto_stopka.png",[16,66987,66988,66991,66993],{},[224,66989,66990],{},"Czy artykuły sponsorowane muszą zawierać wyżej wymieniony komunikat?",[269,66992],{},"\nOdpowiedź na to pytanie nie jest jednoznaczna, jednakże można przyjąć, że:",[678,66995,66996],{},[54,66997,66998],{},[678,66999,67000,67007],{},[54,67001,67002,67003,67006],{},"Jeżeli ",[182,67004,7953],{"href":5156,"rel":67005},[349]," jest typowym materiałem reklamowym (np. jest to artykuł poświęcony tylko i wyłącznie konkretnej firmie) to radzimy zamieścić wymienione komunikaty).",[54,67008,67009],{},"Gdy artykuł tylko linkuje do legalnego bukmachera (np. jest to artykuł ogólnie o popularności serwisów bukmacherskich w Polsce i nie jest konkretną reklamą dla żadnego bukmachera), a link sam w sobie nie jest reklamą, to taki komunikat nie musi zostać zamieszczony, ponieważ znajdzie się na stronie, gdzie będzie widniała reklama. Oczywiście nic nie stoi na przeszkodzie, aby taki komunikat mimo wszystko umieścić w samym artykule",[12,67011,67013],{"id":67012},"podsumowując-możemy-stwierdzić-że-jeżeli",[224,67014,67015],{},"Podsumowując możemy stwierdzić, że jeżeli:",[678,67017,67018,67021,67024],{},[54,67019,67020],{},"promowane strony internetowe dotyczą legalnego bukmachera,",[54,67022,67023],{},"treści reklamowe są zgodne z powyższymi wytycznymi,",[54,67025,67026],{},"reklama zawiera specjalne komunikaty,",[16,67028,67029,67030,67034],{},"to współpraca w zakresie ",[182,67031,67033],{"href":41987,"rel":67032},[349],"działań marketingowych"," jest jak najbardziej możliwa i nie wiąże się z konsekwencjami prawnymi.",{"title":34,"searchDepth":190,"depth":190,"links":67036},[67037,67038,67039,67040,67041,67042],{"id":66842,"depth":190,"text":66845},{"id":66855,"depth":190,"text":66858},{"id":66874,"depth":190,"text":66877},{"id":66891,"depth":190,"text":66894},{"id":66962,"depth":190,"text":66965},{"id":67012,"depth":190,"text":67015},"2019-09-04","Jeszcze kilka lat temu zgodna z prawem reklama zakładów bukmacherskich (zakładów wzajemnych) w Polsce była praktycznie niemożliwa. Wiele zmieniło się w kwietniu 2017 roku kiedy miała miejsce nowelizac","\u002Fblog\u002Fimages\u002Fczy-wolno-reklamowac-bukmachera-legalne-zaklady-bukmacherskie-w-polsce-poradnik-dla-wydawcow.webp",{},"\u002Fblog\u002Fczy-wolno-reklamowac-bukmachera-legalne-zaklady-bukmacherskie-w-polsce-poradnik-dla-wydawcow",{"title":66821,"description":67044},"blog\u002Fczy-wolno-reklamowac-bukmachera-legalne-zaklady-bukmacherskie-w-polsce-poradnik-dla-wydawcow","9YXslziyUOFuZwxF_CqRnQWmoU7gQH_zvnBWdpapfUg",{"id":67052,"title":67053,"author":377,"body":67054,"category":5063,"coverStyle":197,"date":67212,"description":67213,"excerpt":197,"extension":200,"image":67214,"meta":67215,"navigation":203,"path":67216,"readTime":1068,"seo":67217,"seoDescription":197,"stem":67218,"__hash__":67219},"blog\u002Fblog\u002Fzapisywanie-wyszukiwan-otrzymuj-powiadomienia-o-nowych-ofertach-spelniajacych-kryteria.md","Zapisywanie Wyszukiwań — otrzymuj powiadomienia o nowych ofertach spełniających kryteria",{"type":9,"value":67055,"toc":67207},[67056,67062,67074,67080,67088,67093,67098,67104,67110,67116,67119,67126,67132,67138,67144,67147,67154,67160,67163,67169,67184,67199],[12,67057,67059],{"id":67058},"wersja-tldr",[224,67060,67061],{},"Wersja tl;dr",[16,67063,67064,67067,67068,67073],{},[224,67065,67066],{},"Od tej pory możesz zapisać dowolne wyszukiwanie i otrzymać co tydzień powiadomienie mailowe o nowych ofertach spełniających kryteria."," W każdej chwili możesz też sprawdzić z poziomu panelu nowe oferty spełniające Twoje wymogi, które pojawiły się od określonej daty (np. z ostatnich 39 dni). Nową funkcję znajdziesz w naszej ",[224,67069,67070],{},[182,67071,1367],{"href":11780,"rel":67072},[349]," – po wybraniu pierwszego kryterium wyszukiwania pojawi się przycisk „Zapisz wyszukiwanie”, a dalej…",[12,67075,67077],{"id":67076},"na-początek-historyjka",[224,67078,67079],{},"Na początek historyjka",[16,67081,67082,67083,67087],{},"Początek miesiąca, odpalasz ",[182,67084,67086],{"href":31271,"rel":67085},[349],"panel Linkhouse"," w poszukiwaniu nowych linków, mozolnie ustawiasz 7 swoich ulubionych kryteriów (jak co miesiąc, od roku), które muszą spełniać interesujące Cię serwisy. Widzisz 320 wyników – myślisz: „świetnie, miesiąc temu było 290. Jest 30 nowych, potencjalnych szans na zdobycie fajnych linków. Gdyby tylko ekipa Linkhouse była tak miła i pozwoliła łatwo znaleźć tylko nowe…”",[16,67089,67090],{},[32,67091],{"alt":34,"src":67092},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002Fsurprisememe.png",[16,67094,67095,67096,284],{},"A my jesteśmy mili. I lubimy naszych użytkowników. Właśnie dlatego w panelu pojawiła się istotna nowość – ",[224,67097,26857],{},[12,67099,67101],{"id":67100},"już-mówimy-jak",[224,67102,67103],{},"Już mówimy jak",[16,67105,67106,67107,243],{},"W widoku Bazy Ofert po wybraniu pierwszego (z ponad 30, które udostępniamy) filtrów pojawi się przycisk ",[224,67108,67109],{},"Zapisz wyszukiwanie",[16,67111,67112],{},[32,67113],{"alt":67114,"src":67115},"Przycisk Zapisz Wyszukiwanie","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FPrzycisk-Zapisz-Wyszukiwanie.png",[16,67117,67118],{},"Po kliknięciu w niego pojawia się prosty formularz konfiguracji zapisanego szablonu wyszukiwania. Podane w nim informacje widoczne są tylko dla użytkownika. Przejrzysta nazwa i dodatkowy opis pozwolą nawet po długim czasie łatwo znaleźć interesujący nas szablon.",[16,67120,67121,67122,67125],{},"Zaznaczenie powiadomień spowoduje otrzymanie ",[224,67123,67124],{},"co tydzień maila z informacją o nowych ofertach spełniających kryteria"," (jeśli jakieś się pojawiły). W każdej chwili można zmienić to ustawienie włączając lub wyłączając powiadomienia.",[16,67127,67128],{},[32,67129],{"alt":67130,"src":67131},"Zapisz kryteria wyszukiwania - uzupelnione","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FZapisz-kryteria-wyszukiwania-uzupelnione.png",[16,67133,67134,67135,67137],{},"Po zapisaniu pierwszego szablonu wyszukiwania zawsze po wejściu do Bazy Ofert widoczny będzie przycisk ",[224,67136,66784],{},"…",[16,67139,67140],{},[32,67141],{"alt":67142,"src":67143},"Przycisk Zapisane Wyszukiwania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FPrzycisk-Zapisane-Wyszukiwania.png",[16,67145,67146],{},"… dzięki któremu można zobaczyć zapisane wcześniej szablony wyszukiwania i nowe oferty.",[16,67148,67149,67150,67153],{},"Co ważne masz możliwość wybrania ",[224,67151,67152],{},"dowolnej daty, od której oferty uznawane są za nowe",". Niezależnie od tego czy nie szukałeś nowych serwisów od tygodnia czy pół roku łatwo odfiltrujesz oferty, które pojawiły się w tym czasie:",[16,67155,67156],{},[32,67157],{"alt":67158,"src":67159},"Wybor Zakresu Nowosci","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FWybor-Zakresu-Nowosci.png",[16,67161,67162],{},"Dzięki szablonom wyszukiwania znajdziesz nie tylko nowe portale, ale także oferty na wcześniej dodanych serwisach, które zaczęły spełniać kryteria – np. przez obniżenie ceny lub wzrost parametrów SEO. Starsze serwisy poznasz po niższych ID:",[16,67164,67165],{},[32,67166],{"alt":67167,"src":67168},"Widok Nowosci spelniajace kryteria wyszukiwania Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F09\u002FWidok-Nowosci.png",[16,67170,67171,67172,67175,67176,67179,67180,284],{},"Przyda się? Daj znać w komentarzu i przede wszystkim powiedz nam ",[224,67173,67174],{},"czego jeszcze brakuje"," w ",[182,67177,377],{"href":21517,"rel":67178},[349],", co mogłoby ułatwić Twoją codzienną pracę nad ",[182,67181,67183],{"href":46770,"rel":67182},[349],"link buildingiem",[16,67185,67186],{},[224,67187,67188,67189,67193,67194],{},"P.S. Wiesz, że 18 października w Katowicach druga edycja ",[182,67190,67192],{"href":46670,"rel":67191},[349],"SEO Barcamp"," będąca jednocześnie 5. urodzinami Linkhouse? Zapraszamy – ",[182,67195,67198],{"href":67196,"rel":67197},"https:\u002F\u002Fevenea.pl\u002Fevent\u002F5latlinkhouse\u002F",[349],"SEO Barcamp #2",[16,67200,67201],{},[224,67202,67203],{},[182,67204,67206],{"href":31271,"rel":67205},[349],"Zobacz także: 9 przydatnych filtrów w panelu Linkhouse",{"title":34,"searchDepth":190,"depth":190,"links":67208},[67209,67210,67211],{"id":67058,"depth":190,"text":67061},{"id":67076,"depth":190,"text":67079},{"id":67100,"depth":190,"text":67103},"2019-09-03","Wersja tl;dr Od tej pory możesz zapisać dowolne wyszukiwanie i otrzymać co tydzień powiadomienie mailowe o nowych ofertach spełniających kryteria. W każdej chwili możesz też sprawdzić z poziomu panelu","\u002Fblog\u002Fimages\u002Fzapisywanie-wyszukiwan-otrzymuj-powiadomienia-o-nowych-ofertach-spelniajacych-kryteria.webp",{},"\u002Fblog\u002Fzapisywanie-wyszukiwan-otrzymuj-powiadomienia-o-nowych-ofertach-spelniajacych-kryteria",{"title":67053,"description":67213},"blog\u002Fzapisywanie-wyszukiwan-otrzymuj-powiadomienia-o-nowych-ofertach-spelniajacych-kryteria","aHKy6mQChL_18FkLFh7tz_pbpMt9yXFdb_XC9aO6J9E",{"id":67221,"title":67222,"author":377,"body":67223,"category":67423,"coverStyle":197,"date":67424,"description":67425,"excerpt":197,"extension":200,"image":67426,"meta":67427,"navigation":203,"path":67428,"readTime":1068,"seo":67429,"seoDescription":197,"stem":67430,"__hash__":67431},"blog\u002Fblog\u002F4-prezentacje-120-uczestnikow-i-ponad-13-000-pln-podsumowanie-pierwszego-seo-barcampu-w-katowicach.md","4 prezentacje, 120 uczestników i ponad 13 000 PLN — podsumowanie pierwszego SEO Barcampu w Katowicach",{"type":9,"value":67224,"toc":67417},[67225,67233,67237,67250,67256,67259,67295,67299,67308,67312,67323,67379,67386,67391,67396,67399,67403],[16,67226,67227,67228,67232],{},"To uczucie, gdy przychodzisz ",[182,67229,67231],{"href":47514,"rel":67230},[349],"posłuchać o SEO przy piwie",", a jesteś świadkiem kupna najdroższych klapek Kubota w historii… ale po kolei.",[12,67234,67236],{"id":67235},"pierwszy-seo-barcamp-by-linkhouse","Pierwszy SEO Barcamp by Linkhouse",[16,67238,67239,67240,67244,67245,67249],{},"W miniony piątek 8 lutego w katowickim CityPubie zorganizowaliśmy nasz pierwszy SEO Barcamp (a konkretniej pierwszy event w ogóle w historii ",[182,67241,377],{"href":67242,"rel":67243},"https:\u002F\u002Flinkhouse.pl\u002Fblack-weekend-w-linkhouse-ponad-2000-portali-w-nizszych-cenach\u002F",[349],"). Udało nam się zgromadzić ponad 120 uczestników i 4 fantastycznych prelegentów – na scenie wystąpili Sławek Borowy, Szymon Słowik, ",[182,67246,67248],{"href":46670,"rel":67247},[349],"Mateusz Muryjas"," i Damian Sałkowski.",[16,67251,67252],{},[32,67253],{"alt":67254,"src":67255},"SEO Barcamp by Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FSEO-Barcamp-by-Linkhouse-1024x538.png",[16,67257,67258],{},"Prezentacje nie były nagrywane (no niestety, trzeba się ruszyć i posłuchać na żywo), ale poniżej linkujemy slajdy z wszystkich wystąpień:",[16,67260,67261,67262,67265,67267,67268,67275,67277,67278,67285,67287,67288],{},"Sławek Borowy – ",[224,67263,67264],{},"Gruba ryba: jak się robi SEO dla naprawdę dużych klientów i czego można się od nich nauczyć",[269,67266],{},"\nSzymon Słowik – ",[224,67269,67270],{},[182,67271,67274],{"href":67272,"rel":67273},"https:\u002F\u002Fwww.slideshare.net\u002FSzymonSowik\u002Faudyt-onpage-seo-co-powinien-zawiera-i-z-jakich-narzdzi-warto-korzysta",[349],"Audyt on-page – co powinien zawierać i z jakich narzędzi korzystać?",[269,67276],{},"\nMateusz Muryjas – ",[224,67279,67280],{},[182,67281,67284],{"href":67282,"rel":67283},"https:\u002F\u002Fwww.slideshare.net\u002Fmmuryjas1\u002Fseo-i-raportowanie-wykorzystanie-google-data-studio",[349],"Jak mówić o SEO z użyciem GDS, tak, żeby wyniki działań były zrozumiałe",[269,67286],{},"\nDamian Sałkowski – ",[224,67289,67290],{},[182,67291,67294],{"href":67292,"rel":67293},"https:\u002F\u002Fwww.slideshare.net\u002FDamianSakowski\u002Fpopyt-i-poda-na-content-w-strategii-seo-damian-sakowski",[349],"Popyt, podaż i customer journey w strategii contentowej",[12,67296,67298],{"id":67297},"kiedy-kolejna-edycja","Kiedy kolejna edycja?",[16,67300,67301,67302,284],{},"Tutaj zamiast odpowiedzi mamy pytanie do Was. Mamy swój typ, ale chętnie poznamy zdanie śląskich (i zagłębiowskich!) seowców na temat najbardziej dogodnego terminu kolejnej edycji. Odpowiednie dla Was daty możecie zaznaczyć ",[224,67303,67304],{},[182,67305,21519],{"href":67306,"rel":67307},"https:\u002F\u002Fdocs.google.com\u002Fforms\u002Fd\u002Fe\u002F1FAIpQLScIKhSuS36K_YwD30JMNxnFvOLqZmxG7fTnKSY3-zf2BKC_rA\u002Fviewform",[349],[12,67309,67311],{"id":67310},"najdroższe-kuboty-i-ponad-13-000-pln-dla-fundacji-śląskiego-centrum-chorób-serca-w-zabrzu","Najdroższe Kuboty i ponad 13 000 PLN dla Fundacji Śląskiego Centrum Chorób Serca w Zabrzu",[16,67313,67314,67315,67322],{},"Po raz drugi (poprzednio na naszym stoisku na semKRK BIG) udało nam się zorganizować charytatywną aukcję na rzecz ",[224,67316,67317],{},[182,67318,67321],{"href":67319,"rel":67320},"http:\u002F\u002Fwww.fundacjasccs.pl\u002F",[349],"Fundacji Śląskiego Centrum Chorób Serca w Zabrzu",", którą ponownie poprowadził niezastąpiony Sławek Borowy. Wśród fantów podarowanych na aukcję znalazły się:",[51,67324,67325,67333,67343,67353,67362,67372],{},[54,67326,67327,67328],{},"Roczny pakiet Gold od ",[224,67329,67330],{},[182,67331,6291],{"href":63169,"rel":67332},[349],[54,67334,67335,67336],{},"Audyt SEO od ",[224,67337,67338],{},[182,67339,67342],{"href":67340,"rel":67341},"https:\u002F\u002Fwww.szymonslowik.pl\u002Fpozycjonowanie-stron\u002F",[349],"Szymona Słowika",[54,67344,67345,67346],{},"Dashboard analityczny od ",[224,67347,67348],{},[182,67349,67352],{"href":67350,"rel":67351},"https:\u002F\u002Fwww.facebook.com\u002Fanalityczny.IT\u002F",[349],"Mateusza Muryjasa",[54,67354,67355,67356],{},"Ślubna muszka (!) od ",[224,67357,67358],{},[182,67359,67361],{"href":59320,"rel":67360},[349],"Sławka Borowego",[54,67363,67364,67365],{},"Całodniowy wynajem łodzi od ",[224,67366,67367],{},[182,67368,67371],{"href":67369,"rel":67370},"https:\u002F\u002Fwww.facebook.com\u002Fdamian.salkowski",[349],"Damiana Sałkowskiego",[54,67373,67374,67375,67378],{},"i… złote klapki Kubota od ",[224,67376,67377],{},"kubotastore.pl",", które licytowane były tak (wybaczcie jakość) :",[16,67380,67381,67382,67385],{},"Pulę pieniędzy, które zostały przekazane fundacji powiększyła także wpłata od ",[182,67383,377],{"href":37532,"rel":67384},[349]," o równowartości kuponów (tzw. linkhajsów), które uczestnicy zdecydowali się podarować zamiast wykorzystać na barze.",[16,67387,67388],{},[224,67389,67390],{},"Razem zebranych zostało 13 131 PLN! Szczodre brawa dla dobrych ludzi od SEO 🙂",[16,67392,67393],{},[32,67394],{"alt":34,"src":67395},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2019\u002F02\u002FSEOBarcamp_grupowe-1024x582.jpg",[16,67397,67398],{},"Mieszanka prelegentów, darczyńców, organizatorów, uczestników i świetnej jakości zdjęcia. (Fot. jabłko)",[12,67400,67402],{"id":67401},"seo-barcamp-w-twoim-mieście","SEO Barcamp w Twoim mieście?",[16,67404,67405,67406,67410,67411,284],{},"Poza kolejną katowicką edycją zastanawiamy się także nad zorganizowaniem spotkania w formule ",[182,67407,67409],{"href":43712,"rel":67408},[349],"SEO Barcampu"," w innych miastach Polski. I tutaj pytanie do Was – w jakim mieście powinien odbyć się Barcamp, który chcielibyście odwiedzić? Na odpowiadające Wam miasta można zagłosować ",[224,67412,67413],{},[182,67414,21519],{"href":67415,"rel":67416},"https:\u002F\u002Fdocs.google.com\u002Fforms\u002Fd\u002Fe\u002F1FAIpQLSex7ht8pW5Qj7z3GbZoNNX_QU5HOhw6TzLYuOpDjgFeeLpvqg\u002Fviewform",[349],{"title":34,"searchDepth":190,"depth":190,"links":67418},[67419,67420,67421,67422],{"id":67235,"depth":190,"text":67236},{"id":67297,"depth":190,"text":67298},{"id":67310,"depth":190,"text":67311},{"id":67401,"depth":190,"text":67402},"Wydarzenia","2019-02-14","To uczucie, gdy przychodzisz posłuchać o SEO przy piwie, a jesteś świadkiem kupna najdroższych klapek Kubota w historii… ale po kolei. Pierwszy SEO Barcamp by Linkhouse W miniony piątek 8 lutego","\u002Fblog\u002Fimages\u002F4-prezentacje-120-uczestnikow-i-ponad-13-000-pln-podsumowanie-pierwszego-seo-barcampu-w-katowicach.webp",{},"\u002Fblog\u002F4-prezentacje-120-uczestnikow-i-ponad-13-000-pln-podsumowanie-pierwszego-seo-barcampu-w-katowicach",{"title":67222,"description":67425},"blog\u002F4-prezentacje-120-uczestnikow-i-ponad-13-000-pln-podsumowanie-pierwszego-seo-barcampu-w-katowicach","azYEBYt3IZIY5-JQuQWTk0Wi0qs2neCHrT_DI5WiEgY",{"id":67433,"title":67434,"author":377,"body":67435,"category":1313,"coverStyle":197,"date":67568,"description":67569,"excerpt":197,"extension":200,"image":67570,"meta":67571,"navigation":203,"path":67572,"readTime":6251,"seo":67573,"seoDescription":197,"stem":67574,"__hash__":67575},"blog\u002Fblog\u002Fmateusz-muryjas-wywiad-przed-seo-barcamp.md","Mateusz Muryjas — wywiad przed SEO Barcamp",{"type":9,"value":67436,"toc":67566},[67437,67449,67454,67460,67465,67475,67480,67491,67496,67499,67505,67510,67516,67527,67530,67535,67538,67541,67546,67549,67552,67555,67560,67563],[16,67438,67439,67440,67443,67444,67448],{},"Mateusz to kolejny prelegent, który wystąpie 8 lutego 2019 w Katowicach na pierwszej edycji ",[182,67441,67192],{"href":53121,"rel":67442},[349],". Stanie przed trudnym zadaniem połączenia tematu ",[182,67445,67447],{"href":43631,"rel":67446},[349],"SEO i analityki,"," a przede wszystkim przedstawienia go w ciekawy dla słuchaczy sposób. Przed piątkowym spotkaniem zapytaliśmy go o kilka zawodowych spraw.",[16,67450,67451],{},[224,67452,67453],{},"Co powinniśmy o Tobie wiedzieć czego nie ma w bio?",[16,67455,67456,67457,67459],{},"Bardzo dobre pytanie na start! Może nie wyglądam, ale w digitalu działam już prawie 10 lat. Zaczynałem jak chyba każdy w tej branży od tworzenia stron i aplikacji internetowych w wakacje 2009 roku, w przerwie pomiędzy II, a III klasą liceum. Jak na tamte czasy własny portal ze sprzedażą używanych książek, czy forum dla kolekcjonerów nie były jeszcze nazywane start-upami, ale tak właśnie zaczynało się w tamtych czasach.",[269,67458],{},"\nPrzeszedłem dość długą i różnorodną drogę – od programisty front-end i back-end, przez marketera, organizatora eventów, konsultanta ds. rozwiązań IT. Mam wrażenie, że te kropki złożyły się na to kim jestem i co robię dziś, bo wiedza tzw. T-shape (specjalizacja w jednej dziedzinie, “orientowanie się” w wielu dziedzinach) to właśnie cechy dobrego analityka i badacza danych.",[16,67461,67462],{},[224,67463,67464],{},"Skąd pomysł na to czym się zajmujesz?",[16,67466,67467,67468,284,67472,67474],{},"Lubię interdyscyplinarność. Prawda jest taka, że coś, co uważałem przez dłuższy czas za swoją wadę (brak wyraźnej specjalizacji w jednej, konkretnej dziedzinie) zamieniłem w zaletę znajdując obszar, w którym mogę to wykorzystać. Analityka, badanie danych i wizualizacja wymagają wiedzy z co najmniej kilku obszarów. Z jednej strony mamy zagadnienia techniczne – matematyka, czy programowanie niezbędne do zebrania, przygotowania i ",[182,67469,67471],{"href":45377,"rel":67470},[349],"przetwarzania danych",[269,67473],{},"\nZ drugiej strony – wiedza dziedzinowa, zrozumienie biznesu i potrzeb przedsiębiorców, obszarów, w których pojawiają się pytania, na które dane mają dać odpowiedź, lub przynajmniej wskazówkę. Z trzeciej strony – umiejętność przedstawienia wyników, opracowań czy raportów w taki sposób, aby niezależnie czy to CxO, specjalista ds. SEM, czy przedsiębiorca będą odbiorcą historii – zrozumieli jakie informacje i wnioski wynikają dla nich z danych, które zebrali i przebadali.",[16,67476,67477],{},[224,67478,67479],{},"Najważniejsza cecha dobrego raportu?",[16,67481,67482,67483,67487,67488,67490],{},"Użyteczność. ",[182,67484,67486],{"href":43187,"rel":67485},[349],"Przygotowując raport"," chcemy wprost przekazać jakieś dane, ale tak naprawdę – opowiedzieć historię, która za nimi stoi. Kluczowym miernikiem sukcesu naszych działań będzie to, czy odbiorca, do którego kierujemy nasz komunikat zrozumie go, będzie potrafił wyciągnąć z niego wnioski i wprowadzi zmiany, które – przynajmniej w jakimś stopniu – będą wynikać z danych, które zebrał w poprzedniej iteracji swoich działań marketingowych, sprzedażowych – tak naprawdę, jakichkolwiek.",[269,67489],{},"\nBrakuje mi polskiego odpowiednika dla słowa meaningful (słowo znaczący nie brzmi już tak dobrze) – według mnie kluczowe jest to, aby tworzenie raportów, dashboardów niosło za sobą jakąś akcję, działanie, refleksję, a nie było tylko przykrym obowiązkiem, tabelą lub zestawieniem z Excela.",[16,67492,67493],{},[224,67494,67495],{},"Najczęstsze błędy, które przeszkadzają w tworzeniu zrozumiałych raportów dla klientów?",[16,67497,67498],{},"Pierwszy błąd, z jakim spotykam się najczęściej, to brak znajomości odbiorcy – nie wiemy do kogo mówimy, nie znamy jego potrzeb i pytań, na które chce znać odpowiedź. Pociąga to naturalnie za sobą kolejny błąd jakim jest brak pomysłu na to, co ma znaleźć się w raporcie, czy dashbordzie. Weźmy na przykład raport z kampanii SEM. Inne informacje i wskaźniki będą istotne dla specjalisty SEM, który konsultuje poprawność działania kampanii (duża szczegółowość danych, kwestie techniczne), inne dla menedżera działu (uproszczone zestawienie – np. typ kampanii, koszty, przychody, ilość mikrokonwersji, czy współczynnik konwersji), a jeszcze inne dla właściciela firmy, dla którego kampania była prowadzona (najprościej mówiąc: ile wydałem, ile zarobiłem i jaki jest zysk z tego kanału działań).",[16,67500,67501,67502,67504],{},"Kolejnym błędem jest brak rozróżnienia, które dane są istotne, a które możemy pominąć. Często ten wybór wynika właśnie z poznania odbiorcy, do którego kierujemy swoje informacje i wnioski. Ale nie tylko – drugą kwestią, o której warto tutaj wspomnieć, jest ogromna ilość danych i pokusa pokazania wszystkiego, co tylko mamy dostępne zbiorze danych – nie ważne, czy ma to jakieś znaczenie, czy nie, w myśl “im więcej tym mądrzej” pokazujemy wszystko, a nie to, co ma znaczenie – niepotrzebnie!",[269,67503],{},"\nWarto też pamiętać, aby – w zależności od odbiorcy – przedstawić kontekst danych, które są prezentowane oraz ich objaśnienie. Dla przykładu, jeśli miesiąc do miesiąca zmiana danego wskaźnika wyniosła 25%, to warto opatrzyć raport komentarzem z czego to wynika.",[16,67506,67507],{},[224,67508,67509],{},"5 najlepszych źródeł wiedzy na temat analityki?",[16,67511,67512,67513,67515],{},"Nie wiem, czy najlepsze, ale z własnego doświadczenia mogę podrzucić kilka źródeł, z których korzystam. Większość rzeczy, które polecam, to źródła angielskojęzyczne. Wyjątkiem mogą być książki zagraniczne wydane przez polskich wydawców.",[269,67514],{},"\nW pierwszej kolejności zawsze rekomenduję książki. Pozycje, których nie może zabraknąć w Twojej biblioteczce, to m. in. “Storytelling danych. Poradnik wizualizacji danych dla profesjonalistów” (Cole Nussbaumer Knaflic) oraz “Analiza danych w biznesie. Sztuka podejmowania skutecznych decyzji” (Foster Provost, Tom Fawcett). Dorzuciłbym do tego książkę o języku programowania Python w kontekście data science i przetwarzania danych.",[16,67517,67518,67519,67523,67524,67526],{},"Polecam też ",[182,67520,67522],{"href":45118,"rel":67521},[349],"blogi zagraniczne",", na których znajdziesz sporo informacji o analityce – głównie internetowej. W nawiązaniu do książki “Storytelling danych” polecam też bloga autorki: storytellingwithdata.com. Osobiście czytam Online Metrics pisany przez Paula Koksa, blog Neila Patela oraz Occam’s Razor tworzony przez Avinasha Kaushika.",[269,67525],{},"\nJeśli lubisz kursy on-line, to dla tematów analityki digital i data science polecam Coursera i DataCamp – udało mi się zaliczyć kilka kursów na tych platformach i zdecydowanie mogę polecić je, szczególnie osobom początkującym i rozpoczynającym swoją przygodę z danymi.",[16,67528,67529],{},"W tym roku mam też plan wybrać się na MeasureCamp – międzynarodowy event, którego tematyka obejmuje szeroki wachlarz zagadnień, od strategii analitycznych, po tips&tricks do wykorzystania w pracy z narzędziami.",[16,67531,67532],{},[224,67533,67534],{},"Organizujesz #digitalfest – opowiedz więcej o tym projekcie.",[16,67536,67537],{},"Osobiście od 2011 roku organizuję eventy, które łączą marketing i technologie. W grudniu 2017 roku powołaliśmy Fundację Inicjatyw Gospodarczych, Analitycznych i Technologicznych, która organizuje m. in. wspomniany #digitalfest – to największa, bezpłatna konferencja dla przedsiębiorców i marketerów, która promuje biznes oparty o analitykę internetową i praktyczne wykorzystanie danych i nowych technologii do rozwoju biznesu.",[16,67539,67540],{},"Co roku gromadzimy kilkaset osób w krakowskim Multikinie, wymieniając się wiedzą, dobrymi praktykami oraz integrując społeczność z obszaru MarTech w południowej Polsce. Stawiamy na praktykę i merytorykę – nie znajdziesz u nas prezentacji sprzedażowych i promowania własnych produktów. To jeden z czynników, dla którego z roku na rok skala wydarzenia rośnie. Już teraz zapraszam na tegoroczna edycję, która odbędzie się w listopadzie!",[16,67542,67543],{},[224,67544,67545],{},"Jakie plany i cele przed Analitycznym? Planujesz wydać książkę?",[16,67547,67548],{},"Mam przeczucie, że 2019 będzie dobrym rokiem. Mamy styczeń, a ja już mogę powiedzieć, że zrobiłem ogromny postęp, jeśli chodzi o poziom firm z jakimi współpracuję. Przez ostatnie pół roku walidowałem założenia odnośnie własnego produktu z obszaru dashboardów i wizualizacji danych. Efekty są bardzo zadowalające, dlatego w najbliższym czasie będę chciał pokazać więcej, póki co – nie zapeszam! Wewnętrznie czuję też, że działania związane z analityką i tworzeniem lepszych raportów wnoszą coraz większą wartość dla firm, z którymi współpracuję. Przede mną trzy kluczowe wyzwania na ten rok: rozwój zespołu i wewnętrznych kompetencji, opracowanie szkoleń z analityki, które nauczą Cię myśleć i działać analitycznie, a nie tylko obsługiwać narzędzia oraz trzecie – kurs on-line łączący analitykę, z wizualizacją i raportowaniem.",[16,67550,67551],{},"Jeśli pytasz o książkę, to nie mówię jeszcze o tym głośno, ale tak. Na pewno nie w tym roku, ale jest to jednym z moich celów strategicznych na 2020 rok. Nie będzie to na pewno kolejny podręcznik narzędziowy, marzy mi się, aby przygotować podręcznik, z którego nauczysz się nie tylko obsługi wybranych narzędzi, ale przede wszystkim analitycznego podejścia procesowego i myślenia.",[16,67553,67554],{},"Na swoich szkoleniach i prezentacjach często podkreślam, że narzędzia są rzeczą wtórną – to, czy do analizy ilościowej skorzystasz z Google Analytics, czy Yandex.Metrica, a do analizy jakościowej zainstalujesz Hotjar lub Crazy Egg – nie ma to większego znaczenia. Analityka zaczyna się na poziomie strategii, myślenia o projekcie i produkcie – to tam musisz uwzględnić miejsca, interakcje, mikokonwersje i zdarzenia, które później będą przedmiotem analiz i stawiania hipotez w iteracjach sprzedażowo – marketingowych.",[16,67556,67557],{},[224,67558,67559],{},"W Katowicach na SEO Barcampie opowiesz o wykorzystaniu Google Data Studio. Jakie inne (konkurencyjne lub komplementarne) narzędzia do raportowania polecasz?",[16,67561,67562],{},"Tutaj muszę skorzystać z ulubionej odpowiedzi prelegentów na konferencji – to zależy! Wszystko zależy od celu, jaki chcemy osiągnąć. Osobom, które pracują z większymi zbiorami danych i chcą osiągnąć bardziej złożone wizualizacje, wykorzystać analizę predykcyjną i złożone modele matematyczne polecam zapoznać się z bardziej złożonymi programami do działań związanych z analizą i wizualizacją danych. Do profesjonalnych systemów klasy Business Intelligence należą m. in. Tableau, Qlik, Power BI, czy oprogramowanie firmy SAS.",[16,67564,67565],{},"W pracy analityka podstawą zawsze będzie Excel – dobra znajomość podstawowych i średnio-zaawansowanych funkcji tego narzędzia pozwala poradzić sobie z większością problemów analitycznych, przetworzyć dane i przygotować proste wizualizacje. Osobom, które czują w sobie bardziej techniczną żyłkę, polecam rozważanie kierunków bliższych data science, czyli nauki Pythona lub języka R, które – z dodatkowymi bibliotekami – pozwalają rozwiązać 99% prostych i złożonych problemów analitycznych.",{"title":34,"searchDepth":190,"depth":190,"links":67567},[],"2019-02-06","Mateusz to kolejny prelegent, który wystąpie 8 lutego 2019 w Katowicach na pierwszej edycji SEO Barcamp. Stanie przed trudnym zadaniem połączenia tematu SEO i analityki, a przede wszystkim przedstawie","\u002Fblog\u002Fimages\u002Fmateusz-muryjas-wywiad-przed-seo-barcamp.webp",{},"\u002Fblog\u002Fmateusz-muryjas-wywiad-przed-seo-barcamp",{"title":67434,"description":67569},"blog\u002Fmateusz-muryjas-wywiad-przed-seo-barcamp","69eJkOfeilsnNyOGIRmpLLHE0phc2q3gVGvQRHl_Lcg",{"id":67577,"title":67578,"author":377,"body":67579,"category":1313,"coverStyle":197,"date":67741,"description":67742,"excerpt":197,"extension":200,"image":67743,"meta":67744,"navigation":203,"path":67745,"readTime":5370,"seo":67746,"seoDescription":197,"stem":67747,"__hash__":67748},"blog\u002Fblog\u002Fszymon-slowik-wywiad-przed-seo-barcamp-w-katowicach.md","Szymon Słowik — wywiad przed SEO Barcamp w Katowicach",{"type":9,"value":67580,"toc":67739},[67581,67589,67594,67603,67608,67616,67621,67624,67629,67639,67642,67647,67650,67655,67662,67665,67674,67681,67686,67689,67694,67697,67702,67705,67710,67713,67718,67721,67726,67729],[16,67582,67583,67584,67588],{},"Już w najbliższy piątek, 8 lutego w katowickim City Pubie będziemy gościć Szymona Słowika i ponad 100 innych uczestników na pierwszym ",[182,67585,67587],{"href":53121,"rel":67586},[349],"SEO Barcampie",". Zapraszamy do lepszego poznania jednego z czterech prelegentów śląskiego spotkania.",[16,67590,67591],{},[224,67592,67593],{},"Co powinniśmy o Tobie wiedzieć, a czego nie ma w bio? 🙂",[16,67595,67596,67597,67602],{},"To zależy o co pytasz 🙂 Wydaje mi się, że jestem dość prostolinijną osobą i nie mam nic do ukrycia. Większość osób w branży pewnie zna mnie z aktywności online. Chętnie udzielam się w dyskusjach branżowych na forach (chociaż może ostatnio już trochę mniej intensywnie). Zawsze staram się zachować rzetelność i nie mówić rzeczy, co do których nie mam 100% przekonania. W SEO tak jak w ",[182,67598,67601],{"href":67599,"rel":67600},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fcontent-marketing-w-branzy-zdrowotnej\u002F",[349],"medycynie"," – powinna obowiązywać zasada primum non nocere, czyli po pierwsze nie szkodzić. Na szczęście nigdy nie doprowadziłem do sytuacji, w której klient zarzuciłby mi brak kompetencji, wprowadzenie go w błąd lub zaszkodzenie serwisowi. Uważam, że zwłaszcza w takiej dziedzinie jak SEO, gdzie ekosystem jest zmienny, a reguły niepewne, zawsze powinniśmy kwestionować swoje decyzje, nie być zbyt pewnymi siebie. Odnoszę wrażenie, że w naszej branży wszyscy wszystko wiedzą najlepiej. Staram się być profesjonalistą i nie wpadać w taką manierę. Co jeszcze chcecie wiedzieć? Można pytać na afterze 🙂",[16,67604,67605],{},[224,67606,67607],{},"Skąd pomysł na zajmowanie się SEO?",[16,67609,67610,67611,67615],{},"Szczerze mówiąc to od jakichś tam przygód z blogowaniem i pierwszych kontaktów z ",[182,67612,67614],{"href":45687,"rel":67613},[349],"marketingiem internetowym",". Zacząłem się interesować tym, co wpływa na to, że dany URL pojawia się w wynikach wyszukiwania. Jak zacząłem dłubać, to tak już jakoś samo poszło. Przewinąłem się przez parę staży, agencję, kombinowałem na własną rękę. Zawsze miałem łatwość w pracy z tekstem. Musiałem sporo nadrobić jeśli chodzi o wiedzę techniczną, do dzisiaj zresztą mam w tym zakresie luki. SEO jest o tyle wdzięczną (a zarazem przez to wymagającą) dziedziną marketingu, że tu czarno na białym widać twoją pracę. W przypadku bardziej miękkich obszarów komunikacji marketingowej jest z tym różnie.",[16,67617,67618],{},[224,67619,67620],{},"Co najbardziej podoba Ci się w pracy seowca?",[16,67622,67623],{},"SEO jest świetne dlatego, że jest interdyscyplinarne. Z jednej strony pracujesz z tekstem, z drugiej z architekturą informacji, czy warstwą techniczną serwisu. Zdobywasz linki i kombinujesz jak budować obecność serwisu w sieci. Do tego cała analityka. Jest to dla mnie naprawdę fascynująca dziedzina. Mam jakieś doświadczenia w PPC (FB Ads, Google Ads), UX, paru innych dziedzinach, ale nic nie kręci mnie tak jak projekty SEO. Dlatego też odciąłem się zupełnie od innych aktywności marketingowych.",[16,67625,67626],{},[224,67627,67628],{},"Czy uważasz, że Google jest w stanie (i korzysta z tego) analizować obecnie merytorykę tekstu w języku polskim?",[16,67630,67631,67632,284],{},"I tak i nie. Google „czytając” tekst po prostu analizuje ciągi znaków. Musi przekładać je na matematykę. Grupuje je (rachunek zbiorów), oblicza relacje między nimi (sieci neuronowe – przełożenie słów na wektory), dzięki temu jest w stanie ocenić (odnosząc się do wcześniej otrzymanych danych wsadowych, już istniejących treści) tematyczność danej treści. Liczy się pokrycie tematyczne. Możesz mieć bardzo innowacyjny tekst z danej dziedziny, który proponuje zupełnie nowe podejście do jakiejś kwestii – będzie merytorycznie bardzo wartościowy. Jednak czy będzie dobry pod kątem SEO? Pewnie nie, a wygrywać w rankingu będą treści zorientowane na dobre pokrycie tematu, czyli zagregowanie informacji o tym, co już wiemy, co jest konsensusem. Mając świadomość tego wszystkiego można pisać naprawdę dobre teksty pod SEO i zdobywać lepsze miejsca, niż wynikałoby to na czysto z profilu linków. Nie twierdzę jednak, że da się w ten sposób całkowicie omamić algorytm. To, co udało mi się w przypadku mniej konkurencyjnych fraz (pozycjonowanie śląsk \u002F pozycjonowanie katowice itp.) niekoniecznie wystarczyło, aby dobić do topów na „pozycjonowanie stron”. Tu już trzeba było dołożyć parę linków 🙂 Oba testy zostały opisane na ",[224,67633,67634],{},[182,67635,67638],{"href":67636,"rel":67637},"https:\u002F\u002Fwww.szymonslowik.pl\u002Fpozycjonowanie-stron",[349],"www.szymonslowik.pl\u002Fpozycjonowanie-stron",[16,67640,67641],{},"Jeśli chodzi o jakość treści, interpretację znaczeń poszczególnych tekstów, to na pewno Google nie radzi sobie z językiem polskim tak, jak z angielskim, co zrozumiałe. Po pierwsze powstaje w kraju anglojęzycznym. Język angielski wciąż pełni rolę lingua franca i dominuje na świecie. Po drugie język polski jest bardzo trudny gramatycznie. Dlatego też pod kątem SEO lepiej pisać proste zdania, unikać konstrukcji wielokrotnie złożonych. Dzięki temu Google będzie mogło zrozumieć lepiej, gdzie jest podmiot, orzeczenie, okolicznik etc.",[16,67643,67644],{},[224,67645,67646],{},"Ile znaków miał Twój najdłuższy audyt SEO?",[16,67648,67649],{},"Haha. Trudno powiedzieć. Zwykle raport z audytu (nie liczę tu załączników w formie arkuszy – eksportów z crawlera etc.) to 40-50 stron A4. Niemniej wiadomo – są tam też screeny. Staram się tworzyć wyczerpujące raporty, do których klient może wrócić za miesiąc, dwa, rok. Ponadto każdy audyt kończy się konsultacjami, podczas których omawiamy raport. Z jednej strony dokument musi być pojemny i czytelny, ale z drugiej strony nie uważam, aby obszerność była miarą jakości. Powinny być w nim konkrety. Paradoksalnie, sami klienci oczekują jak najobszerniejszego audytu, bo wtedy mają wrażenie, że wiedzą, za co płacą 😀",[16,67651,67652],{},[224,67653,67654],{},"5 najlepszych źródeł SEO wiedzy według Szymona Słowika?",[16,67656,67657,67661],{},[182,67658,67660],{"href":57171,"rel":67659},[349],"Źródła internetowe?"," Pierwsze to Twitter – obserwuję parę osób, które serwują naprawdę wysokiej jakości treści (własne lub znajdują gdzieś w anglojęzycznym necie). Na przykład Bill Slawski, którego pasją od wielu lat jest czytanie, analizowanie i opisywanie na blogu (seobythesea.com) patentów Google. Kopalnia wiedzy i inspiracji.",[16,67663,67664],{},"A z naszego podwórka, bardzo chętnie czytam artykuły Damiana Sałkowskiego na blogu Senuto, Roberta Niechciała (jego 3 artykuły nt. linków na blogu niechcial.io\u002Fblog robią robotę; czekam aż napisze czwarty ",[16,67666,67667,227],{},[224,67668,67669,67670,673],{},"Coś zaskoczyło Cię w ",[182,67671,67673],{"href":61954,"rel":67672},[349],"wynikach badania Link Building w Polsce 2018",[16,67675,67676,67677,67680],{},"Nic 🙂 Mało kto dostaje filtry. Branża chce zwiększać nakłady na ",[182,67678,4593],{"href":46770,"rel":67679},[349],". Może trochę zaskakujące dla mnie było, że w czołówce czynników, które determinują miejsce zakupu linków, nie znalazł się profil linkowy serwisu odsyłającego, czy też struktura serwisu. Przecież profil backlinków + linkowanie wewnętrzne determinują przepływ page rank…",[16,67682,67683],{},[224,67684,67685],{},"Najdziwniejsza rzecz na jaką trafiłeś robiąc audyt?",[16,67687,67688],{},"Jest jedna rzecz, która dziwi mnie notorycznie. Brak zaangażowania klientów. Kiedyś w raporcie umieszczałem linki do zewnętrznych zasobów przez skracacz (np. do instrukcji w supporcie Google, jak powinna być wdrożona paginacja itp.). Potem analizowałem, w które zasoby klienci klikają zapoznając się z treścią audytu. Zazwyczaj było to okrągłe zero. Dotyczy to samych przedsiębiorców, jak i marketerów, e-commerce managerów, działów IT. Masakra.",[16,67690,67691],{},[224,67692,67693],{},"Kolor kapelusza?",[16,67695,67696],{},"Chodzę w czapkach – mają różne kolory 😉",[16,67698,67699],{},[224,67700,67701],{},"Link, o którym marzysz gdy zasypiasz?",[16,67703,67704],{},"Jakiś turbo mocny link do biznesu, którego będę częścią. Takiego poza – SEO. Myślę o pójściu w produkt za jakiś czas.",[16,67706,67707],{},[224,67708,67709],{},"Planujesz wydać książkę?",[16,67711,67712],{},"Miałem przyjemność dopisać parę słów do książki „Projektowanie strategii marki” Macieja Tesławskiego. Dzięki temu wiem, mimo tego, że piszę sporo do sieci, że pisanie książki to ciężki i wymagający kawałek chleba. Świadomość, że coś idzie do druku i nic nie mogę zmienić, poprawić, trochę przeraża. Poza tym na to potrzeba dużo czasu, którego mi ostatnio brakuje. Niemniej dostawałem już takie propozycje – zarówno od wydawnictwa, jak i od kolegów po fachu, aby wypuścić coś wspólnie. Pożyjemy, zobaczymy.",[16,67714,67715],{},[224,67716,67717],{},"Jakie cele i plany przed Takaoto?",[16,67719,67720],{},"Jestem na etapie, w którym zadaję sobie pytanie, w jakim kierunku chcę się rozwijać. Mam w głowie kilka scenariuszy, ale nie chcę póki co ich zdradzać 😉",[16,67722,67723],{},[224,67724,67725],{},"Do której zostajesz na SEO Barcampie?",[16,67727,67728],{},"Tak. 🙂",[16,67730,67731],{},[224,67732,67733,67734],{},"Jak widać będzie naprawdę sporo czasu, by porozmawiać z Szymonem na SEO Barcampie. Ostatnie bilety (5 sztuk w chwili publikacji tekstu) do kupienia na ",[182,67735,67738],{"href":67736,"rel":67737},"http:\u002F\u002Fseobarcamp.pl\u002F",[349],"seobarcamp.pl",{"title":34,"searchDepth":190,"depth":190,"links":67740},[],"2019-02-05","Już w najbliższy piątek, 8 lutego w katowickim City Pubie będziemy gościć Szymona Słowika i ponad 100 innych uczestników na pierwszym SEO Barcampie. Zapraszamy do lepszego poznania jednego z czterech","\u002Fblog\u002Fimages\u002Fszymon-slowik-wywiad-przed-seo-barcamp-w-katowicach.webp",{},"\u002Fblog\u002Fszymon-slowik-wywiad-przed-seo-barcamp-w-katowicach",{"title":67578,"description":67742},"blog\u002Fszymon-slowik-wywiad-przed-seo-barcamp-w-katowicach","nBURMqrXlPE61_S5l85Ush8nmCMqVg4d43QcFbQAsds",{"id":67750,"title":67751,"author":377,"body":67752,"category":5063,"coverStyle":197,"date":68547,"description":68548,"excerpt":197,"extension":200,"image":68549,"meta":68550,"navigation":203,"path":68551,"readTime":22295,"seo":68552,"seoDescription":197,"stem":68553,"__hash__":68554},"blog\u002Fblog\u002Flink-building-w-polsce-2018-wyniki-badania.md","Link Building w Polsce 2018 — wyniki badania",{"type":9,"value":67753,"toc":68507},[67754,67759,67776,67781,67844,67859,67862,67868,67871,67886,67889,67892,67897,67904,67909,67913,67920,67925,67929,67935,67941,67947,67950,67956,67961,67967,67973,67979,67982,67988,67994,68000,68003,68009,68019,68030,68035,68041,68044,68055,68061,68064,68067,68073,68076,68081,68087,68090,68093,68099,68105,68108,68113,68145,68191,68196,68200,68218,68224,68229,68232,68238,68245,68248,68259,68264,68270,68276,68286,68292,68295,68300,68303,68309,68312,68318,68323,68333,68336,68339,68342,68348,68354,68360,68366,68369,68375,68378,68384,68387,68390,68395,68401,68404,68410,68413,68416,68422,68425,68445,68462,68467,68473,68479,68482,68485,68490,68494,68497],[16,67755,67756],{},[224,67757,67758],{},"Kilka ciekawych faktów:",[51,67760,67761,67764,67767,67770,67773],{},[54,67762,67763],{},"96,3% ankietowanych z budżetem na link building ponad 500 PLN korzysta z płatnych artykułów sponsorowanych.",[54,67765,67766],{},"48 groszy z każdej złotówki wydawanej na SEO jest przeznaczane na link building",[54,67768,67769],{},"Co 3 agencja SEO nie prowadzi testów skuteczności link buildingu",[54,67771,67772],{},"39,7% osób ze stażem 5+ lat używa linków zagranicznych – wśród osób posiadających maksymalnie 2-letnie doświadczenie jest to tylko 25,8%",[54,67774,67775],{},"Średni budżet na link building wzrósł od 2017 roku o 31,3%",[16,67777,67778],{},[224,67779,67780],{},"Na skróty:",[16,67782,67783,67789,67791,67796,67798,67804,67806,67812,67814,67820,67822,67828,67830,67836,67838],{},[224,67784,67785],{},[182,67786,67788],{"href":67787},"#demografia","Demografia – kto wziął udział w badaniu",[269,67790],{},[224,67792,67793],{},[182,67794,23994],{"href":67795},"#zasoby",[269,67797],{},[224,67799,67800],{},[182,67801,67803],{"href":67802},"#kary","Kary, a link building",[269,67805],{},[224,67807,67808],{},[182,67809,67811],{"href":67810},"#zrodla","Źródła wiedzy o link buildingu",[269,67813],{},[224,67815,67816],{},[182,67817,67819],{"href":67818},"#czynniki","Czynniki uwzględniane przy ocenie jakości linków",[269,67821],{},[224,67823,67824],{},[182,67825,67827],{"href":67826},"#narzedzia","Narzędzia stosowane w link buildingu",[269,67829],{},[224,67831,67832],{},[182,67833,67835],{"href":67834},"#strategie","Strategie i taktyki link buildingu",[269,67837],{},[224,67839,67840],{},[182,67841,67843],{"href":67842},"#onvsoff","Onsite vs offsite",[16,67845,67846,67847,67850,67851,67854,67855,67858],{},"Za nami ",[224,67848,67849],{},"druga edycja badania Link Building w Polsce",", które w tym roku stanowiło część globalnego badania ",[224,67852,67853],{},"Link Building Study 2018",". W ramach polskiej edycji udało nam się zebrać ",[224,67856,67857],{},"412 unikalnych odpowiedzi* (o 29% więcej niż rok temu)",", ale to inne kraje stanowiły największy priorytet. Mając jako punkty odniesienia podobne ankiety prowadzone przez Semrush (628 odpowiedzi w 2017 roku) czy MOZ (435 odpowiedzi w 2016 roku) założyliśmy sobie cel na poziomie min. 1000 merytorycznych wypełnień ankiety. Jak poszło? Dowiecie się niebawem, gdy opublikujemy podsumowanie globalnej wersji 🙂",[16,67860,67861],{},"*) To liczba po pominięciu odpowiedzi zduplikowanych i bardzo niskiej jakości.",[16,67863,67864,67865,284],{},"Podobnie jak w ubiegłym roku naszym podziękowaniem za wzięcie udziału w badaniu była paczka bonusów przygotowanych przez Linkhouse i naszych partnerów. Tym razem lista była naprawdę długa – w paczce można było znaleźć prezenty od: ",[224,67866,67867],{},"SurferSEO, Senuto, SEO Planner, Brand24, UXfeedback.us, Sembot.io, Callpage, Unamo, Clusteric, PushPushGO, Semstorm, Kontentino, Bowwe i Honaro",[16,67869,67870],{},"W kwestii samego link buildingu przez ostatni rok zmieniło się niewiele, choć zaobserwowaliśmy w tym czasie 3 istotne zjawiska:",[51,67872,67873,67876,67879],{},[54,67874,67875],{},"istotny wzrost budżetów na link building",[54,67877,67878],{},"silne przesunięcie budżetów w kierunku droższych, lepszych jakościowo form linkowania",[54,67880,67881,67882,67885],{},"większą otwartość w branżowych rozmowach w kwestii kupowania linków (naturalne ",[182,67883,5022],{"href":5206,"rel":67884},[349]," stało się już popularnym żartem)",[16,67887,67888],{},"Pisząc „zaobserwowaliśmy” mamy na myśli to co widzieliśmy w kampaniach naszych klientów, branżowych konferencjach czy grupach tematycznych, ale wnioski te znajdują poparcie również w poniższych wynikach.",[16,67890,67891],{},"Zapraszamy do lektury.",[12,67893,67894],{"id":23935},[224,67895,67896],{},"Demografia – Kto wziął udział w badaniu?",[16,67898,67899,67900,67903],{},"W tegorocznej edycji ankiety udało nam się zebrać 412 odpowiedzi, o 29% więcej niż rok temu (po pominięciu odpowiedzi zduplikowanych, niskiej jakości i od osób bez doświadczenia w SEO). Aby lepiej poznać respondentów i móc wyciągnąć z ich odpowiedzi bardziej wartościowe wnioski dodaliśmy oprócz pytania o sytuację zawodową również ",[224,67901,67902],{},"pytania o staż pracy z SEO oraz wielkość (liczba pracowników) firm",", w których pracują.",[16,67905,67906],{},[32,67907],{"alt":34,"src":67908},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-1-pl-min.png",[220,67910,67911],{"id":23958},[224,67912,23959],{},[16,67914,67915,67916,67919],{},"Podział respondentów z uwagi na doświadczenie (podobnie jak w całych wynikach ",[224,67917,67918],{},"pominięte zostały osoby, które zadeklarowały brak doświadczenia"," – a skusiły je do udziału jedynie bonusy za wypełnienie):",[16,67921,67922],{},[32,67923],{"alt":34,"src":67924},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-3-min.png",[12,67926,67927],{"id":23993},[224,67928,23994],{},[220,67930,67932],{"id":67931},"jakim-miesięcznym-budżetem-na-link-building-per-strona-dysponujesz",[224,67933,67934],{},"Jakim miesięcznym budżetem na link building per strona dysponujesz?",[16,67936,67937,67940],{},[224,67938,67939],{},"Średni budżet na link building zwiększył się w 2018 roku o ponad 31%"," do 1852 PLN. Warto przy tym zaznaczyć, że mediana wynosi 700 PLN, a dominanta 500 PLN. Największy wzrost budżetów przeznaczanych na link building zaobserwować można w średnich i dużych agencjach SEO.",[16,67942,67943],{},[32,67944],{"alt":67945,"src":67946},"Budzety na Link Building w 2018 roku","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FBudzety-na-Link-Building-w-2018-roku.png",[16,67948,67949],{},"Podobnie jak w poprzedniej edycji badania powyższe wyniki nie obejmują 5% skrajnych odpowiedzi.",[220,67951,67953],{"id":67952},"jaki-procent-całego-budżetu-seo-przeznaczasz-na-link-building",[224,67954,67955],{},"Jaki procent całego budżetu SEO przeznaczasz na link building?",[16,67957,67958],{},[32,67959],{"alt":67955,"src":67960},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002Fquestion-5-pl-min.png",[16,67962,67963,67966],{},[224,67964,67965],{},"Średnio 48 groszy z każdej złotówki przeznaczanej na SEO zostaje wydanych na link building",". To wzrost o prawie 15% względem roku 2017, w którym 42% budżetów było przeznaczane na działania związane z linkowaniem.",[220,67968,67970],{"id":67969},"jaki-procent-czasu-poświęcanego-na-seo-przeznaczasz-na-link-building",[224,67971,67972],{},"Jaki procent czasu poświęcanego na SEO przeznaczasz na link building?",[16,67974,67975],{},[32,67976],{"alt":67977,"src":67978},"Jaki procent czasu poświęcanego na SEO zajmuje Ci link building?","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002Fquestion-6-pl-min.png",[16,67980,67981],{},"Wzrósł także procent budżetu czasowego poświęcanego na linkowanie – z 40% w 2017 do 44% w roku 2018.",[220,67983,67985],{"id":67984},"jak-w-przyszłym-roku-zmieni-się-twój-budżet-na-link-building",[224,67986,67987],{},"Jak w przyszłym roku zmieni się Twój budżet na link building?",[16,67989,67990],{},[32,67991],{"alt":67992,"src":67993},"Jak będzie zmieniał się budżet na link building","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-9-pl-min.png",[16,67995,67996,67999],{},[224,67997,67998],{},"Ponad 40% ankietowanych zakłada wzrost budżetu na link building w nadchodzącym roku",", a tylko niespełna 5% jego zmniejszenie. To liczby bardzo zbliżone do tych z zeszłorocznego badania. Jak wynika z odpowiedzi na wcześniejsze pytanie o budżety, znalazły one pokrycie w faktycznych wzrostach – średni budżet na link building wzrósł w roku 2018 w porównaniu do 2017 o 31,3%.",[16,68001,68002],{},"Największe wzrosty budżetów zakładają osoby, które obecnie dysponują kwotami pomiędzy 2 500 a 10 000 PLN per strona.",[220,68004,68006],{"id":68005},"jak-zmieniłyby-się-twoje-działania-w-zakresie-link-buildingu-przy-podwojeniu-budżetu",[224,68007,68008],{},"Jak zmieniłyby się Twoje działania w zakresie link buildingu przy podwojeniu budżetu?",[16,68010,68011,68012,68015,68016,68018],{},"Pytanie otwarte, na które odpowiedź nie była obowiązkowa, ale udzieliło jej ponad 300 respondentów. Wśród odpowiedzi dominuje kierunek ",[224,68013,68014],{},"wzrostu jakości"," pozyskiwanych linków.",[269,68017],{},"\nJeżeli chodzi o konkretne działania:",[51,68020,68021,68024,68027],{},[54,68022,68023],{},"49% zwiększyłoby wydatki na artykuły sponsorowane",[54,68025,68026],{},"4% zainwestowało więcej w zaplecza",[54,68028,68029],{},"12% zlecało więcej na zewnątrz, a tylko 3% zdecydowałoby się na zatrudnienie w firmie dodatkowych osób zajmujących się link buildingiem.",[12,68031,68033],{"id":68032},"kary-a-link-building",[224,68034,67803],{},[220,68036,68038],{"id":68037},"czy-w-ciągu-ostatnich-12-miesięcy-domena-którą-prowadzisz-otrzymała-karę-od-google-związaną-z-link-buildingiem",[224,68039,68040],{},"Czy w ciągu ostatnich 12 miesięcy domena, którą prowadzisz otrzymała karę od Google związaną z link buildingiem?",[16,68042,68043],{},"Patrząc na poniższe wyniki należy pamiętać, że % nie odnoszą się do stron, tylko osób. Większość specjalistów SEO pracuje w ciągu roku nad kilkudziesięcioma, a czasem i kilkuset stronami, a do udzielenia odpowiedzi „Tak” wystarczyło, żeby chociaż jedna z nich otrzymała karę od Google.",[51,68045,68046,68049,68052],{},[54,68047,68048],{},"Nie zaobserwowaliśmy związku filtrów z doświadczeniem. Przytrafiały się zarówno nowicjuszom jak i wygom z 18-letnim doświadczeniem.",[54,68050,68051],{},"75% osób, które otrzymały filtr pracowała na budżetach poniżej 2000 PLN \u002F stronę.",[54,68053,68054],{},"Z filtrami najczęściej spotykali się pracownicy wieloosobowych agencji – w ciągu ostatnich 12 miesięcy dotyczyło to aż 11,6% z nich. Sytuacja ta najprawdopodobniej wynika z dużej liczby stron z którą pracuje każda z takich osób, co w oczywisty sposób zwiększa szanse na pracę z witryną, która otrzyma karę",[16,68056,68057],{},[32,68058],{"alt":68059,"src":68060},"Filtry za link building","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-8-1-pl-min.png",[16,68062,68063],{},"5,8% dla całej próby w porównaniu do 8,15% w ubiegłym roku potwierdza powszechną obserwację, że kary za linkowanie stają się coraz rzadsze. Istotnym problemem przy karaniu za linki było zawsze ustalenie czy są one efektem działań właściciela strony czy jego konkurencji – coraz częściej zamiast podejmować się oceny Google wybiera dewaluację wpływu niektórych linków zamiast przyznawania za nie kary. Słabe linki zamiast szkodzić po prostu nie są brane w ogóle pod uwagę.",[16,68065,68066],{},"Sprawdziliśmy jak wyglądają wyniki jeżeli pominiemy odpowiedzi osób stosujących SWLe oraz „precle” linkując z nich bezpośrednio do stron pozycjonowanych:",[16,68068,68069],{},[32,68070],{"alt":68071,"src":68072},"Kary za link building z wykluczeniami","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-8-2-pl-min.png",[16,68074,68075],{},"Przy takich założeniach z filtrem za linkowanie spotkało się tylko 1,4% respondentów to o ponad połowę mniej niż w ubiegłym roku (3,62% w 2017).",[12,68077,68079],{"id":68078},"źródła-wiedzy-o-link-buildingu",[224,68080,67811],{},[220,68082,68084],{"id":68083},"czy-w-twojej-firmie-prowadzone-są-testy-skuteczności-różnych-metod-link-buildingu",[224,68085,68086],{},"Czy w Twojej firmie prowadzone są testy skuteczności różnych metod link buildingu?",[16,68088,68089],{},"Względem poprzedniego roku odnotowaliśmy niewielki wzrost liczby uczestników prowadzących testy skuteczności link buildingu – 53% vs 52% w 2017 roku. Liczby te są większe w przypadku pracowników działów SEO oraz średnich i dużych agencji SEO – po 66%. Pytanie jednak czy 1\u002F3 osób, które tych testów nie prowadzą to dobry czy zły wynik?",[16,68091,68092],{},"W przypadku osób, które zajmują się SEO od ponad 5 lat % testów wynosi 58,7, podczas gdy „młodzież” ze stażem do 2 lat testuje tylko w 38,2% przypadków.",[16,68094,68095],{},[32,68096],{"alt":68097,"src":68098},"Czy w Twojej firmie prowadzone są testy skuteczności różnych metod link buildingu","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-11-1-pl-min.png",[220,68100,68102],{"id":68101},"z-jakich-źródeł-czerpiesz-wiedzę-na-temat-link-buildingu",[224,68103,68104],{},"Z jakich źródeł czerpiesz wiedzę na temat link buildingu?",[16,68106,68107],{},"Pytanie otwarte, nieobowiązkowe. Najwięcej wskazań to źródła online’owe – blogi i portale branżowe. Co ciekawe fora internetowe nadal przed grupami Facebookowymi, na które w ostatnich latach przeniosła się większość SEOdysput. Jak widać nadal kuleje format video i książki.",[16,68109,68110],{},[224,68111,68112],{},"Najczęściej wymieniane źródła to:",[16,68114,68115,1083,68118],{},[224,68116,68117],{},"Zagraniczne",[224,68119,68120,1102,68125,1102,68130,1102,68133,1102,68138,1102,68142],{},[182,68121,68124],{"href":68122,"rel":68123},"https:\u002F\u002Fahrefs.com\u002Fblog\u002F",[349],"Blog Ahrefs",[182,68126,68129],{"href":68127,"rel":68128},"https:\u002F\u002Fmoz.com\u002Fblog",[349],"Blog MOZ",[182,68131,5699],{"href":5710,"rel":68132},[349],[182,68134,68137],{"href":68135,"rel":68136},"https:\u002F\u002Fwww.seroundtable.com\u002F",[349],"Seroundtable.com",[182,68139,5632],{"href":68140,"rel":68141},"https:\u002F\u002Fwww.searchenginejournal.com\u002F",[349],[182,68143,5733],{"href":5744,"rel":68144},[349],[16,68146,68147,1083,68150],{},[224,68148,68149],{},"Polskie",[224,68151,68152,1102,68157,1102,68162,68167,68168,1102,68173,1102,68177,1102,68182,10027,68187],{},[182,68153,68156],{"href":68154,"rel":68155},"http:\u002F\u002Fwww.planeta-seo.pl\u002F",[349],"Planeta SEO",[182,68158,68161],{"href":68159,"rel":68160},"https:\u002F\u002Fwww.forum.optymalizacja.com\u002F",[349],"Forum PiO",[182,68163,68166],{"href":68164,"rel":68165},"https:\u002F\u002Fwww.silesiasem.pl\u002F",[349],"SIlesia SEM",", blogi ",[182,68169,68172],{"href":68170,"rel":68171},"https:\u002F\u002Fwww.zgred.pl\u002Fblog\u002F",[349],"Zgreda",[182,68174,67342],{"href":68175,"rel":68176},"https:\u002F\u002Fwww.szymonslowik.pl\u002Fblog-marketingowy\u002F",[349],[182,68178,68181],{"href":68179,"rel":68180},"https:\u002F\u002Fwww.lexy.com.pl\u002Fblog\u002F",[349],"Lexy",[182,68183,68186],{"href":68184,"rel":68185},"https:\u002F\u002Fwww.blog.gdaq.pl\u002F",[349],"Gdaq",[182,68188,6291],{"href":68189,"rel":68190},"http:\u002F\u002Fwww.senuto.com\u002Fblog\u002F",[349],[12,68192,68194],{"id":68193},"czynniki-uwzględniane-przy-ocenie-jakości-linków",[224,68195,67819],{},[220,68197,68199],{"id":68198},"jakie-wskaźnikiparametry-bierzesz-pod-uwagę-przy-ocenie-mocy-danego-linku-i-który-z-nich-jest-najważniejszy","Jakie wskaźniki\u002Fparametry bierzesz pod uwagę przy ocenie mocy danego linku i który z nich jest najważniejszy?",[16,68201,68202,68203,68209,68210,68217],{},"Na czele z nieco większą niż rok temu liczbą wskazań tematyczność – zarówno na poziomie domeny jak i podstrony. To jeden z powodów dla których stworzyliśmy moduł ",[224,68204,68205],{},[182,68206,733],{"href":68207,"rel":68208},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fthematic-links\u002Flist",[349],", które pozwala znaleźć domeny i podstrony rankujące na interesujące nas słowa kluczowe, z których istnieje możliwość pozyskania linków (",[182,68211,68214],{"href":68212,"rel":68213},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=GgPklDqaaf4",[349],[224,68215,68216],{},"zobacz video","). Spośród wskaźników SEO najważniejsze są: widoczność domeny w Google mierzona za pośrednictwem narzędzi takich jak np. Senuto czy Semrush), liczba linkujących domen i Trust Flow domeny (ten ostatni traci jednak na istotności – 60% względem 69,2% w roku 2017 dla odpowiedzi Najważniejszy lub ważny, zyskując jednak nieco na popularności – w jakiejkolwiek mierze bierze go pod uwagę 87% vs 83,4% rok temu). Na popularności po tegorocznych modyfikacjach zyskał Domain Rating od Ahrefs – bierze go pod uwagę 84% respondentów (w porównaniu do 71% rok wcześniej).",[16,68219,68220],{},[32,68221],{"alt":68222,"src":68223},"Jakie wskaźniki i parametry bierzesz pod uwagę przy ocenie mocy danego linku i który z nich jest najważniejszy?","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-20-pl-min-1024x1013.png",[16,68225,68226],{},[224,68227,68228],{},"Jakie inne czynniki spoza listy są brane pod uwagę?",[16,68230,68231],{},"W otwartej części tego pytania respondenci mogli wskazać wskaźniki i parametry spoza listy, które mają dla nich znaczenie. Wśród wymienianych dominowały 2 pozycje: wiek domeny i cena (każda ponad 30%; cena oczywiście nie ma wpływu na moc linków). Istotne (ponad 10% wskazań) są także wygląd serwisu, z którego pozyskiwany jest link oraz stosunek treści sponsorowanych do “redakcyjnych”.",[220,68233,68235],{"id":68234},"jakie-czynniki-bierzesz-pod-uwagę-wybierając-serwis-do-publikacji-artykułu-sponsorowanego",[224,68236,68237],{},"Jakie czynniki bierzesz pod uwagę wybierając serwis do publikacji artykułu sponsorowanego?",[16,68239,68240,68241,68244],{},"Zapytaliśmy osobno o czynniki brane pod uwagę (",[224,68242,68243],{},"nie tylko parametry SEO",") przy wyborze stron do publikacji artykułów sponsorowanych. Taka publikacja to zawsze nowa podstrona, nie mają więc zastosowania parametry SEO sprawdzane na poziomie konkretnego URLa. Pojawiają się dodatkowo czynniki nie związane z mocą linku, takie jak np. cena.",[16,68246,68247],{},"Biorąc pod uwagę odpowiedzi „Najważniejszy” i „Ważny” 3 najistotniejsze czynniki to:",[51,68249,68250,68253,68256],{},[54,68251,68252],{},"powiązanie tematyczne portalu z linkowaną stroną",[54,68254,68255],{},"cena publikacji",[54,68257,68258],{},"widoczność w Google (mierzona np. przez Senuto)",[12,68260,68262],{"id":68261},"narzędzia-stosowane-w-link-buildingu",[224,68263,67827],{},[220,68265,68267],{"id":68266},"jakich-narzędzi-używasz-w-procesie-link-buildingu",[224,68268,68269],{},"Jakich narzędzi używasz w procesie link buildingu?",[16,68271,68272],{},[32,68273],{"alt":68274,"src":68275},"Czy wykorzystujesz poniższe narzędzia w kampaniach link buildingowych","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-22-pl-min-1-e1542731767597.png",[16,68277,68278,68281,68282,68285],{},[224,68279,68280],{},"Liczba respondentów, którzy używają Ahrefs lub Majestic to 80,3%",". Brak korzystania ze wspomnianych narzędzi wynika przede wszystkim ",[224,68283,68284],{},"z ograniczeń budżetowych"," – np. z Ahrefs korzysta 51,7% deklarujących budżety do 500 PLN i 74% osób z budżetami powyżej 500 PLN.",[220,68287,68289],{"id":68288},"jakich-narzędzi-które-nie-znalazły-się-na-powyższej-liście-używają-ankietowani",[224,68290,68291],{},"Jakich narzędzi, które nie znalazły się na powyższej liście używają ankietowani?",[16,68293,68294],{},"Najpopularniejsze odpowiedzi to stażysta\u002Fpraktykant\u002Fjunior, dedykowane oprogramowanie. Oprócz nich po kilka wskazań zanotowały softy takie jak DonLinkage, SiteBulb czy SurferSEO.",[12,68296,68298],{"id":68297},"strategie-i-taktyki-link-buildingu",[224,68299,67835],{},[16,68301,68302],{},"Czyli prawdopodobnie najbardziej „mięsna” sekcja wyników, która cieszy się też największym zainteresowaniem czytelników. Jak robią to inni?",[220,68304,68306],{"id":68305},"które-sposoby-zdobywania-linków-wykorzystujesz-i-w-jakich-sytuacjach",[224,68307,68308],{},"Które sposoby zdobywania linków wykorzystujesz i w jakich sytuacjach?",[16,68310,68311],{},"Zebraliśmy 20 najpopularniejszych taktyk linkowania i zapytaliśmy uczestników o to które i w jakich sytuacjach wykorzystują. Wyniki uszeregowane są od najpopularniejszych (wykorzystanie na dowolnym poziomie linkowania) do najmniej popularnych form linkowania.",[16,68313,68314],{},[32,68315],{"alt":68316,"src":68317},"Które sposoby zdobywania linków wykorzystujesz i w jakich sytuacjach","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002Fquestion-24-pl-min-1.png",[16,68319,68320],{},[224,68321,68322],{},"Co zmieniło się względem 2017 roku?",[16,68324,68325,68328,68329,68332],{},[224,68326,68327],{},"Najpopularniejszą formą link buildingu są artykuły sponsorowane",", które zastąpiły na 1. miejscu linki z forów. Wykorzystanie płatnych artykułów wzrosło z 84% do 91%. Ich ",[224,68330,68331],{},"wykorzystanie wśród osób, które dysponują miesięcznym budżetem per strona w wysokości ponad 500 PLN wynosi aż 96,3%","! Wśród osób, które posiadają ponad 2-letnie doświadczenie w SEO wykorzystanie płatnych artykułów sponsorowanych w strategii linkowania wynosi 93,5%.",[16,68334,68335],{},"Duży spadek popularności zanotowały bezpłatne artykuły. Wynika to ze wzrostu świadomości – z jednej strony wydawców, którzy rozumieją potencjał monetyzowania i wartość swoich witryn, a z drugiej reklamodawców, którzy widzą, że serwisy na których można publikować artykuły bezpłatnie zwykle nie dają żadnej wartości.",[16,68337,68338],{},"Na podobnym poziomie procentowym pozostaje linkowanie z forów („marketing szeptany”), choć coraz częściej linki takie kierowane są bezpośrednio do stron pozycjonowanych.",[16,68340,68341],{},"Istotnie (z 64% do 75% wzrosło wykorzystanie wizytówek NAP)",[220,68343,68345],{"id":68344},"jakie-źródła-linków-uważasz-za-najskuteczniejsze",[224,68346,68347],{},"Jakie źródła linków uważasz za najskuteczniejsze?",[16,68349,68350],{},[32,68351],{"alt":68352,"src":68353},"Jakie sa najskuteczniejsze metody linkowania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FJakie-sa-najskuteczniejsze-metody-linkowania.png",[16,68355,68356,68359],{},[224,68357,68358],{},"Prawie 2\u002F3 pozycjonerów za najskuteczniejszą formę linkowania uważa linki z artykułów sponsorowanych",". Względem poprzedniego roku zanotowały one wzrost liczby wskazań 64,8% vs 61%, nadal pozostając niekwestionowanym liderem. Na drugim miejscu (podobnie jak rok temu) znalazły się własne zaplecza SEO. Rozbicie w tegorocznej edycji katalogów i wizytówek NAP na 2 osobne pozycje, przełożyło się na ich spadek na odpowiednio 4 i 5 miejsce, dzięki czemu podium zamykają linki forów, wskazane przez 8% ankietowanych (to dwukrotnie więcej niż w roku 2017!). Relatywnie duży wzrost liczby wskazań odnotowały też przekierowania 301 (2,2% vs 0,5% w 2017).",[220,68361,68363],{"id":68362},"jaki-rozkład-anchorów-stosujesz",[224,68364,68365],{},"Jaki rozkład anchorów stosujesz?",[16,68367,68368],{},"Zapytaliśmy o wykorzystanie różnych rodzajów anchorów (typów linków) i ich udział w profilu linkowym. Najpopularniejsze zakresy wykorzystania:",[16,68370,68371],{},[32,68372],{"alt":68373,"src":68374},"Jaki rozkład anchor textów stosujesz?","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FWykorzystanie-Anchor-Textow.png",[16,68376,68377],{},"Warto przy tym zaznaczyć, że aż 39,3% respondentów tworząc linki nie zwraca uwagi na % udział różnych rodzajów anchorów.",[220,68379,68381],{"id":68380},"czy-tworzysz-linki-prowadzące-bezpośrednio-do-strony-pozycjonowanej-pochodzące-z-witryn-w-innych-językach",[224,68382,68383],{},"Czy tworzysz linki prowadzące bezpośrednio do strony pozycjonowanej pochodzące z witryn w innych językach?",[16,68385,68386],{},"Pozyskiwanie linków z zagranicznych serwisów (stron w innym języku niż domena, do której prowadzi link) to coraz popularniejsza forma linkowania. Względem ubiegłego roku jej popularność wzrosła o 3 punkty procentowe (35% vs 32%). Podejście, które zakłada, że „linki nie mają narodowości” jest bliższe bardziej doświadczonym pozycjonerom – 39,7% osób ze stażem 5+ lat używa linków zagranicznych – wśród osób posiadających maksymalnie 2-letnie doświadczenie jest to tylko 25,8%.",[16,68388,68389],{},"Największy odsetek wykorzystujących linki zagraniczne występuje wśród pracowników wieloosobowych agencji – 40,7%.",[16,68391,68392],{},[32,68393],{"alt":34,"src":68394},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FWykorzystanie-Linkow-Zagranicznych-1024x509.png",[220,68396,68398],{"id":68397},"czy-indeksujesz-pozyskiwane-linki-jeśli-tak-to-w-jaki-sposób",[224,68399,68400],{},"Czy indeksujesz pozyskiwane linki? Jeśli tak to w jaki sposób?",[16,68402,68403],{},"Ponad 1\u002F3 ankietowanych stosuje aktywne indeksowanie jako jedną ze składowych link buildingu.",[16,68405,68406],{},[32,68407],{"alt":68408,"src":68409},"Indeksowanie Linkow - Czy indeksujesz pozyskiwane linki","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FIndeksowanie-Linkow-1024x510.png",[16,68411,68412],{},"Wśród najczęściej wymienianych sposobów i narzędzi indeksowania linków pojawiły się (sposoby używane przez co najmniej 5% osób, które indeksują linki): indeksery (najpopularniejsze to gindex.me, speed-links.net, rankindexer.win) Blasty (głównie Scrapebox i GSA) SWLe, podlinkowanie z własnych zapleczy, podlinkowanie z profili oraz pingowanie.",[16,68414,68415],{},"Wiele osób, które zaznaczyło “Nie” przy pytaniu o indeksowanie zaznaczyło w komentarzu, że kupują po prostu na tyle dobre linki, że nie mają problemu z ich indeksowaniem.",[220,68417,68419],{"id":68418},"jaki-jest-największy-problem-związany-z-link-buildingiem-który-aktualnie-cię-dotyczy",[224,68420,68421],{},"Jaki jest największy problem związany z link buildingiem, który aktualnie Cię dotyczy?",[16,68423,68424],{},"Pytanie otwarte na które odpowiedzi udzieliło 401 (z 412) respondentów. Ponad 90% z nich ma co najmniej 1 z poniższych problemów:",[51,68426,68427,68430,68433,68436,68439,68442],{},[54,68428,68429],{},"brak czasu na link building",[54,68431,68432],{},"trudność ze znalezieniem odpowiednich miejsc do linkowania",[54,68434,68435],{},"brak linków na zagraniczne rynki",[54,68437,68438],{},"trudność z oceną jakości stron linkujących",[54,68440,68441],{},"problemy z weryfikacją skuteczności prowadzonych działań",[54,68443,68444],{},"za mały budżet na link building",[16,68446,68447,68448,68454,68455,68461],{},"Polecamy w tym miejscu opublikowany niedawno na naszym blogu tekstu – ",[224,68449,68450],{},[182,68451,68453],{"href":46732,"rel":68452},[349],"7 problemów z link buildingiem, które rozwiązuje Linkhouse",", w którym dokładnie opisaliśmy w jaki sposób narzędzia dostępne na platformie ",[224,68456,68457],{},[182,68458,12902],{"href":68459,"rel":68460},"https:\u002F\u002Fapp.linkhouse.co",[349]," rozwiązują każdy z powyższych problemów (i nie tylko).",[12,68463,68465],{"id":68464},"onsite-vs-offsite",[224,68466,67843],{},[220,68468,68470],{"id":68469},"w-jakim-stopniu-twoim-zdaniem-optymalizacja-witryny-i-link-building-wpływają-na-pozycję-strony-w-wynikach-wyszukiwania",[224,68471,68472],{},"W jakim stopniu Twoim zdaniem optymalizacja witryny i link building wpływają na pozycję strony w wynikach wyszukiwania?",[220,68474,68475],{"id":34},[32,68476],{"alt":68477,"src":68478},"W jakim stopniu Twoim zdaniem optymalizacja witryny i link building wpływają na pozycję strony w wynikach wyszukiwania","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002Fquestion-13-1-pl-min.png",[16,68480,68481],{},"W porównaniu do 2017 w odczuciu uczestników badania na istotności zyskała optymalizacja (52% vs 49% rok temu).",[16,68483,68484],{},"Dzieląc wyniki na preferujące optymalizację, link building i oceniające obie pozycje jako równie ważne (otrzymujemy następujące wyniki):",[16,68486,68487],{},[32,68488],{"alt":68477,"src":68489},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002Fquestion-13-2-pl-min.png",[220,68491,68492],{"id":24257},[224,68493,24258],{},[16,68495,68496],{},"Po uwzględnieniu zeszłorocznych sugestii respondentów w tym roku podpowiedzi było już mniej, ale zdajemy sobie sprawę, że nadal jest wiele obszarów do poprawy. Niektóre pytania mogą zostać skrócone by nie wydłużać – i tak już sporego – czasu niezbędnego do wypełnienia ankiety. W przyszłorocznej edycji możecie spodziewać się jeszcze bardziej szczegółowych pytań i taktyki linkowania, rozwidlenia ścieżek pytań w zależności od sytuacji zawodowej (większe zróżnicowanie pytań np. do pracowników dużych vs małych agencji) i pytań o współpracę z klientami (edukacja, raportowanie, rozliczenia).",[16,68498,68499,68500],{},"Zapraszamy do pozostawienia sugestii w komentarzach, a o wynikach można także podyskutować na Facebookowej grupie poświęconej link buildingowi – ",[224,68501,68502],{},[182,68503,68506],{"href":68504,"rel":68505},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1248188835258899\u002F?fref=ts",[349],"Link Building PL",{"title":34,"searchDepth":190,"depth":190,"links":68508},[68509,68512,68519,68522,68526,68530,68534,68542],{"id":23935,"depth":190,"text":67896,"children":68510},[68511],{"id":23958,"depth":359,"text":23959},{"id":23993,"depth":190,"text":23994,"children":68513},[68514,68515,68516,68517,68518],{"id":67931,"depth":359,"text":67934},{"id":67952,"depth":359,"text":67955},{"id":67969,"depth":359,"text":67972},{"id":67984,"depth":359,"text":67987},{"id":68005,"depth":359,"text":68008},{"id":68032,"depth":190,"text":67803,"children":68520},[68521],{"id":68037,"depth":359,"text":68040},{"id":68078,"depth":190,"text":67811,"children":68523},[68524,68525],{"id":68083,"depth":359,"text":68086},{"id":68101,"depth":359,"text":68104},{"id":68193,"depth":190,"text":67819,"children":68527},[68528,68529],{"id":68198,"depth":359,"text":68199},{"id":68234,"depth":359,"text":68237},{"id":68261,"depth":190,"text":67827,"children":68531},[68532,68533],{"id":68266,"depth":359,"text":68269},{"id":68288,"depth":359,"text":68291},{"id":68297,"depth":190,"text":67835,"children":68535},[68536,68537,68538,68539,68540,68541],{"id":68305,"depth":359,"text":68308},{"id":68344,"depth":359,"text":68347},{"id":68362,"depth":359,"text":68365},{"id":68380,"depth":359,"text":68383},{"id":68397,"depth":359,"text":68400},{"id":68418,"depth":359,"text":68421},{"id":68464,"depth":190,"text":67843,"children":68543},[68544,68545,68546],{"id":68469,"depth":359,"text":68472},{"id":34,"depth":359,"text":34},{"id":24257,"depth":359,"text":24258},"2018-12-30","Kilka ciekawych faktów: 96,3% ankietowanych z budżetem na link building ponad 500 PLN korzysta z płatnych artykułów sponsorowanych. 48 groszy z każdej złotówki wydawanej na SEO jest przeznaczane na li","\u002Fblog\u002Fimages\u002Flink-building-w-polsce-2018-wyniki-badania.webp",{},"\u002Fblog\u002Flink-building-w-polsce-2018-wyniki-badania",{"title":67751,"description":68548},"blog\u002Flink-building-w-polsce-2018-wyniki-badania","X3XX-HPP9fNGL_9d6JQSHKhDJHf8F6GbVG7Xab14w88",{"id":68556,"title":68453,"author":377,"body":68557,"category":1313,"coverStyle":197,"date":68873,"description":68874,"excerpt":197,"extension":200,"image":68875,"meta":68876,"navigation":203,"path":68877,"readTime":205,"seo":68878,"seoDescription":197,"stem":68879,"__hash__":68880},"blog\u002Fblog\u002F7-problemow-z-link-buildingiem-ktore-rozwiazuje-linkhouse.md",{"type":9,"value":68558,"toc":68860},[68559,68572,68589,68601,68607,68613,68620,68627,68635,68638,68658,68664,68684,68691,68697,68706,68712,68720,68723,68729,68742,68748,68754,68760,68773,68780,68786,68792,68795,68801,68804,68810,68813,68819,68825,68840,68846,68853],[16,68560,68561,68562,68568,68569],{},"Jedno z pytań w tegorocznej edycji ",[224,68563,68564],{},[182,68565,68567],{"href":61954,"rel":68566},[349],"badania Link Building w Polsce"," dotyczyło największych problemów z którymi borykają się seowcy w procesach link buildingu. Tak się szczęśliwie składa, że w większości z nich platforma Linkhouse.co jest w stanie mocno pomóc, a niektóre problemy rozwiązać całkowicie. ",[224,68570,68571],{},"Co najbardziej trapi link builderów?",[51,68573,68574,68576,68578,68580,68582,68584,68586],{},[54,68575,68429],{},[54,68577,68432],{},[54,68579,68435],{},[54,68581,68438],{},[54,68583,68441],{},[54,68585,68444],{},[54,68587,68588],{},"usuwanie linków przez właścicieli stron",[16,68590,68591,68592,68595,68596,32692],{},"Tak się szczęśliwie składa, że w ",[224,68593,68594],{},"rozwiązaniu każdego z tych problemów"," pomóc może platforma ",[224,68597,68598],{},[182,68599,12902],{"href":68459,"rel":68600},[349],[12,68602,68604],{"id":68603},"_1-brak-czasu",[224,68605,68606],{},"1. Brak czasu",[16,68608,68609,68612],{},[224,68610,68611],{},"Brak czasu to obok zbyt niskiego budżetu najczęściej wspominany problem."," Czas w przypadku link buildingu pochłania w największym stopniu zaplanowanie kampanii i dobór odpowiednich miejsc do linkowania – czy to na potrzeby własnych stron czy tworząc ofertę dla klienta.",[16,68614,68615,68616,68619],{},"W tym drugim przypadku oszczędność czasu jest szczególnie ważna ",[224,68617,68618],{},"gdy tworzymy ofertę nie mając gwarancji, że klient wyda u nas swój budżet"," – kilka godzin poświęconych na przygotowanie szczegółowego planu działań, który potem nie przekłada się na zamówienie to bolesny koszt.",[16,68621,68622,68623,68626],{},"Rozmawiając z klientami, przygotowując dedykowane oferty i obserwując zachowania użytkowników w platformie zauważyliśmy, że dominują ",[224,68624,68625],{},"2 ogólne sposoby doboru miejsc do linkowania"," (często używane jednocześnie):",[51,68628,68629,68632],{},[54,68630,68631],{},"wykorzystując powiązane miejsca powiązane tematycznie",[54,68633,68634],{},"wykorzystując miejsca, z których linki posiadają konkurenci",[16,68636,68637],{},"Oczywiście w obu tych przypadkach ważne jest, aby pozyskiwać linki z domen, z których do tej pory nie prowadziły jeszcze odnośniki do pozycjonowanych stron.",[16,68639,68640,68641,717,68646,68651,68652,68657],{},"Uzbrojeni w tę wiedzę przygotowaliśmy 2 moduły pozwalające na dużo szybszy dobór linków dla pozycjonowanych stron: ",[224,68642,68643],{},[182,68644,11950],{"href":5008,"rel":68645},[349],[224,68647,68648],{},[182,68649,733],{"href":9318,"rel":68650},[349],". Więcej o korzystaniu z tych modułów przeczytasz ",[182,68653,68656],{"href":68654,"rel":68655},"https:\u002F\u002Flinkhouse.pl\u002Foferta\u002Frelinkowanie\u002F",[349],"w tym artykule",". Moduł Linki Tematyczne w akcji możesz zobaczyć także na poniższym filmie:",[12,68659,68661],{"id":68660},"_2-trudność-ze-znalezieniem-odpowiednich-miejsc",[224,68662,68663],{},"2. Trudność ze znalezieniem odpowiednich miejsc",[16,68665,68666,68667,68672,68673,68676,68677,68680,68681,284],{},"Na platformie ",[224,68668,68669],{},[182,68670,12902],{"href":12900,"rel":68671},[349]," zgromadziliśmy ",[224,68674,68675],{},"największą bazę polskich serwisów"," umożliwiających zakup formatów reklamowych z bezpośrednimi linkami (artykuły sponsorowane, linki w już istniejących artykułach oraz inne formy linkowania jak bannery czy linki tekstowe z wybranych podstron) i ciągle ją poszerzamy. Oferujemy także ",[224,68678,68679],{},"największą na polskim rynku bazę serwisów zagranicznych",", dzięki czemu w Linkhouse masz obecnie do wyboru ",[224,68682,68683],{},"ponad 14 500 domen do linkowania",[16,68685,68686,68687,68690],{},"W znalezieniu odpowiednich dla nas miejsc pomagają wspomniane już wcześniej moduły ofertowania – Linki Tematyczne i Relinkowanie, a także ",[224,68688,68689],{},"kilkadziesiąt filtrów"," działających w oparciu o aktualizowane co tydzień dane na temat widoczności, parametrów SEO, liczby linków, a nawet stosunku liczby podstron do linkowanych domen.",[16,68692,68693],{},[32,68694],{"alt":68695,"src":68696},"Filtry Bazy Ofert w Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FFiltry-Linkhouse.png",[16,68698,68699,68700,68703,68704,1268],{},"Co ważne, mimo wielkości naszych standardowych baz nadal ",[224,68701,68702],{},"podejmujemy się indywidualnego outreachu",", niezależnie od kraju i branży w której działa klient – wystarczy, że skontaktujesz się z naszym działem BOK (",[182,68705,648],{"href":645},[12,68707,68709],{"id":68708},"_3-brak-linków-na-zagraniczne-rynki",[224,68710,68711],{},"3. Brak linków na zagraniczne rynki",[16,68713,68714,68715,68719],{},"Trudności w ",[182,68716,68718],{"href":5206,"rel":68717},[349],"pozyskiwaniu linków"," zagranicznych coraz częściej wymieniane są jako osobna kategoria problemów w życiu pozycjonerów. Polskie agencje zdobywają większą ilość klientów zagranicznych, a jednocześnie wiele polskich firm podejmuje działania na innych rynkach i potrzebuje wsparcia marketingowego.",[16,68721,68722],{},"W Linkhouse oferujemy portale w językach angielskim, niemieckim, hiszpańskim i rosyjskim i kładziemy duży nacisk na rozwój baz zagranicznych. Wykonujemy także indywidualny outreach na praktycznie dowolny rynek – mamy doświadczenie w działaniach m.in. w Skandynawii, Turcji czy krajach Beneluxu.",[12,68724,68726],{"id":68725},"_4-trudność-z-oceną-jakości-serwisów",[224,68727,68728],{},"4. Trudność z oceną jakości serwisów",[16,68730,68731,68732,68737,68738,68741],{},"Wiemy jak dużym problemem jest ocena faktycznej jakości serwisów, zwłaszcza gdy trzeba dokonać wstępnej selekcji z kilku tysięcy pozycji, dlatego w ",[224,68733,68734],{},[182,68735,1367],{"href":11780,"rel":68736},[349]," udostępniamy kilkanaście wskaźników z zewnętrznych narzędzi takich jak Ahrefs, Majestic, Senuto, Semstorm i SemRush, które pozwalają szybko odfiltrować serwisy, które nie spełniają założeń kampanii. Prezentujemy także ",[224,68739,68740],{},"zweryfikowane statystyki ruchu"," (dane dostarczone przez wydawców bezpośrednio z poziomu Google Analytics).",[16,68743,68744],{},[32,68745],{"alt":68746,"src":68747},"Statystyki SEO w Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FStatystyki-SEO-w-Linkhouse.png",[16,68749,68750,68751,284],{},"Co ważne, wszystkie parametry zewnętrzne ",[224,68752,68753],{},"odświeżamy co 7 dni",[12,68755,68757],{"id":68756},"_5-problemy-z-weryfikacją-skuteczności-prowadzonych-działań",[224,68758,68759],{},"5. Problemy z weryfikacją skuteczności prowadzonych działań",[16,68761,68762,68763,68769,68770,284],{},"W panelu app.linkhouse.co znajdziesz zakładkę ",[224,68764,68765],{},[182,68766,37224],{"href":68767,"rel":68768},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Fadvertiser\u002Fprojects",[349],", a w niej poza historią zleceń zakupionych i zaimportowanych dla danej domeny również kilkanaście parametrów z ",[224,68771,68772],{},"Ahrefs, Majestic, Senuto, Semstorm i Semrush",[16,68774,68775,68776,68779],{},"Wszystkie te dane razem z własnymi notatkami, ",[224,68777,68778],{},"zaznaczeniem czasu i rodzaju zleceń",", a nawet statystyk ruchu z Google Analytics (jeśli zdecydujesz się je zaimportować) przedstawiamy na jednym, czytelnym wykresie dzięki któremu w każdej chwili możesz łatwo sprawdzić jak Twoje działania przełożyły się na wyniki witryny.",[16,68781,68782],{},[32,68783],{"alt":68784,"src":68785},"Projekty - testy seo w Linkhouse","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FProjekty-testy-seo-w-Linkhouse.png",[12,68787,68789],{"id":68788},"_6-za-mały-budżet",[224,68790,68791],{},"6. Za mały budżet",[16,68793,68794],{},"Niestety nie mamy bezpośredniego wpływu na wielkość budżetu, który otrzymuje dział SEO, ale oferujemy rozwiązania, które pozwalają wykorzystać go lepiej, a w dłuższym terminie również zwiększać.",[220,68796,68798],{"id":68797},"czas-też-kosztuje",[224,68799,68800],{},"Czas też kosztuje",[16,68802,68803],{},"Pierwszy z omawianych w tym tekście problemów to czas, który też jest pozycją kosztową. Oszczędności w tym obszarze w niektórych firmach mogą przekładać się na większy budżet do wydania na zakup linków i publikacji content marketingowych.",[220,68805,68807],{"id":68806},"linki-nie-mają-narodowości",[224,68808,68809],{},"Linki nie mają narodowości",[16,68811,68812],{},"Zdaje sobie z tego sprawę już ponad 1\u002F3 osób pozyskujących linki co pozwala im często na pozyskiwanie odnośników z miejsc o lepszych parametrach w niższych cenach. Stale prowadzimy kampanie dla klientów na rynki zachodnie (Niemcy, Wielka Brytania) oparte o wykorzystanie artykułów sponsorowanych z polskich portali. Wraz z pojawieniem się w naszej bazie serwisów rosyjskojęzycznych, również Polacy zyskali alternatywę w postaci lokalnych, naturalnych serwisów zagranicznych o często bardzo atrakcyjnym stosunku ceny do jakości SEO.",[16,68814,68815],{},[32,68816],{"alt":68817,"src":68818},"Tanie Linki Zagraniczne w Linkhouse - Rosja","https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F12\u002FTanie-Linki-Zagraniczne-w-Linkhouse-Rosja.png",[220,68820,68822],{"id":68821},"pokaż-opłacalność-link-buildingu",[224,68823,68824],{},"Pokaż opłacalność link buildingu",[16,68826,68827,68828,68831,68832,68835,68836,68839],{},"Wspomniany w poprzednim punkcie moduł Projektów pozwala w łatwy sposób prowadzić testy oraz ",[224,68829,68830],{},"weryfikować skuteczność prowadzonych kampanii"," i na tej podstawie podejmować lepsze decyzje związane z alokacją budżetów. W dłuższym terminie takie działanie pozwala oczywiście na ",[224,68833,68834],{},"wykazanie lepszego ROI",", a stąd już prosta droga do uzyskania ",[224,68837,68838],{},"większych budżetów"," na kolejne okresy.",[12,68841,68843],{"id":68842},"_7-usuwanie-linków-przez-wydawców",[224,68844,68845],{},"7. Usuwanie linków przez wydawców",[16,68847,68848,68849,68852],{},"Problem, który nie występuje w dużej skali, ale jest bardzo uciążliwy dla reklamodawców – brak pewności, czy ",[224,68850,68851],{},"zakupione linki są faktycznie aktywne",". Zdecydowanie częściej niż nieuczciwe praktyki wydawców występują tutaj błędy ludzkie i problemy z dostępnością stron.",[16,68854,68855,68856,68859],{},"W Linkhouse ",[224,68857,68858],{},"monitorujemy i dajemy podgląd do monitoringu dostępności zakupionych linków każdemu reklamodawcy",". Co kilka godzin sprawdzamy to czy link jest aktywny i czy posiada odpowiedni parametr, a w przypadku wykrycia nieprawidłowości kontaktujemy się z wydawcą w celu przywrócenia pożądanego statusu odnośnika.",{"title":34,"searchDepth":190,"depth":190,"links":68861},[68862,68863,68864,68865,68866,68867,68872],{"id":68603,"depth":190,"text":68606},{"id":68660,"depth":190,"text":68663},{"id":68708,"depth":190,"text":68711},{"id":68725,"depth":190,"text":68728},{"id":68756,"depth":190,"text":68759},{"id":68788,"depth":190,"text":68791,"children":68868},[68869,68870,68871],{"id":68797,"depth":359,"text":68800},{"id":68806,"depth":359,"text":68809},{"id":68821,"depth":359,"text":68824},{"id":68842,"depth":190,"text":68845},"2018-12-28","Jedno z pytań w tegorocznej edycji badania Link Building w Polsce dotyczyło największych problemów z którymi borykają się seowcy w procesach link buildingu. Tak się szczęśliwie składa, że w większości","\u002Fblog\u002Fimages\u002F7-problemow-z-link-buildingiem-ktore-rozwiazuje-linkhouse.webp",{},"\u002Fblog\u002F7-problemow-z-link-buildingiem-ktore-rozwiazuje-linkhouse",{"title":68453,"description":68874},"blog\u002F7-problemow-z-link-buildingiem-ktore-rozwiazuje-linkhouse","8VF6HN7vH0cL3PTPqEFJ3uTWpWKQ0PXhIxOTmN03vgM",{"id":68882,"title":68883,"author":377,"body":68884,"category":5880,"coverStyle":197,"date":69249,"description":69250,"excerpt":197,"extension":200,"image":69251,"meta":69252,"navigation":203,"path":69253,"readTime":5370,"seo":69254,"seoDescription":197,"stem":69255,"__hash__":69256},"blog\u002Fblog\u002Frelinkowanie-i-linki-tematyczne-moduly-ofertowania-w-linkhouse.md","Instrukcja: Relinkowanie i Linki Tematyczne — moduły ofertowania w Linkhouse",{"type":9,"value":68885,"toc":69239},[68886,68896,68915,68919,68922,68944,68947,68961,68963,68971,68978,68989,68992,68995,68999,69002,69011,69014,69018,69021,69029,69033,69042,69045,69049,69052,69055,69062,69071,69074,69082,69084,69093,69096,69100,69109,69116,69124,69149,69158,69164,69173,69177,69186,69189,69192,69199,69202,69205,69208,69211,69216,69222,69224,69227],[16,68887,68888,68891,68892,68895],{},[224,68889,68890],{},"Czas, budżet i trudności ze znalezieniem wystarczającej liczby powiązanych tematycznie miejsc"," do pozyskiwania linków – to 3 najczęściej pojawiające się odpowiedzi w pytaniu o ",[224,68893,68894],{},"największe problemy związane z link buildingiem",". Omawiane poniżej moduły rozwiązują w dużej mierze 2 ze wspomnianych problemów:",[51,68897,68898,68908],{},[54,68899,68900,68901,68904,68905],{},"pozwalają oszczędzić czas, ",[224,68902,68903],{},"zamieniając godziny"," poświęcane na przygotowanie ofert i planowanie kampanii ",[224,68906,68907],{},"w minuty",[54,68909,68910,68911,68914],{},"są sposobem na znalezienie mnóstwa ",[224,68912,68913],{},"powiązanych tematycznie"," (pod kątem fraz oraz konkurentów) miejsc do pozyskiwania linków.",[12,68916,68918],{"id":68917},"jak-wybrać-linki","Jak wybrać linki?",[16,68920,68921],{},"Rozmawiając z klientami, przygotowując dedykowane oferty i obserwując zachowania użytkowników w platformie zauważyliśmy, że dominują 2 ogólne sposoby doboru miejsc do linkowania (często używane jednocześnie) :",[51,68923,68924,68934],{},[54,68925,68926,68927,68933],{},"wykorzystując miejsca powiązane tematycznie i widoczne w Google (",[224,68928,68929],{},[182,68930,68932],{"href":68212,"rel":68931},[349],"zobacz instrukcję video"," dla modułu Linki Tematyczne)",[54,68935,68936,68937,68943],{},"wykorzystując miejsca, z których linki posiadają konkurenci (",[224,68938,68939],{},[182,68940,68932],{"href":68941,"rel":68942},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=YotEawGP8jc",[349]," dla modułu Relinkowanie)",[16,68945,68946],{},"Oczywiście w obu tych przypadkach ważne jest, aby pozyskiwać linki z domen, z których do tej pory pozycjonowana witryna ich nie posiadała.",[16,68948,68640,68949,717,68955,68960],{},[182,68950,68953],{"href":68951,"rel":68952},"https:\u002F\u002Fapp.linkhouse.co\u002Fpanel\u002Frelinking\u002Flist",[349],[224,68954,11950],{},[182,68956,68958],{"href":68207,"rel":68957},[349],[224,68959,733],{},". W ciągu kilku minut, bez potrzeby korzystania z dodatkowych narzędzi uzyskasz propozycje linków w oparciu o profile linkowe konkurentów lub powiązanie z interesującymi Cię frazami wraz z jasnym uzasadnieniem, dlaczego link z danej domeny jest warty pozyskania.",[12,68962,11950],{"id":5010},[16,68964,68965],{},[224,68966,68967],{},[182,68968,68970],{"href":5008,"rel":68969},[349],"SPRAWDŹ PEŁNY PORADNIK WYKORZYSTANIA MODUŁU RELINKOWANIE",[16,68972,68973,68974,68977],{},"Przygotowaliśmy moduł, w którym wykorzystując dane z ",[224,68975,68976],{},"Semstorm, Semrush i Ahrefs"," pozwalamy na szybkie przygotowanie oferty linkowania z domen, które spełniają 3 poniższe warunki:",[678,68979,68980,68983,68986],{},[54,68981,68982],{},"konkurencja posiada link",[54,68984,68985],{},"strona ofertowana linka nie posiada",[54,68987,68988],{},"istnieje możliwość zakupu linka przez platformę Linkhouse",[16,68990,68991],{},"Co ważne relinkowanie działa dla stron w dowolnym języku z naszej oferty – polskim, angielskim, niemieckim, hiszpańskim, rosyjskim, etc.",[220,68993,1514],{"id":68994},"jak-to-działa",[687,68996,68998],{"id":68997},"krok-1-wybór-strony-i-wersji-wyszukiwarki","Krok 1: Wybór strony i wersji wyszukiwarki",[16,69000,69001],{},"W pierwszym kroku należy określić czy oferta będzie tworzona dla całej domeny, jej sekcji lub dokładnej frazy. Wariant z sekcją przeznaczony jest jedynie dla największych serwisów.",[16,69003,69004],{},[182,69005,69008],{"href":69006,"rel":69007},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F5c475463-dc3e-4d91-a468-28a4a6a1cad2.png",[349],[32,69009],{"alt":34,"src":69010},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F5c475463-dc3e-4d91-a468-28a4a6a1cad2-1024x315.png",[16,69012,69013],{},"Do uzupełnienia jest oczywiście adres strony, dla której chcemy przygotować ofertę i wersja językowa wyszukiwarki, w której strona powinna rankować – na tej podstawie przygotujemy propozycję konkurentów.",[687,69015,69017],{"id":69016},"krok-2-wybór-konkurentów","Krok 2: Wybór konkurentów",[16,69019,69020],{},"Na podstawie wspólnych słów kluczowych przygotowywana jest lista 10 najlepszych konkurentów, spośród których można wybrać najistotniejszych do dalszej analizy. Wyniki te nie są oczywiście idealne i często w zestawieniu brakuje ważnych stron o których wiemy – wystarczy dopisać ich adresy w pustych polach:",[16,69022,69023],{},[182,69024,69027],{"href":69025,"rel":69026},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F69af3cda-c715-4d7a-b108-2b28c1578e5a.png",[349],[32,69028],{"alt":34,"src":69025},[687,69030,69032],{"id":69031},"krok-3-analiza","Krok 3: Analiza",[16,69034,69035],{},[182,69036,69039],{"href":69037,"rel":69038},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F1ab220e5-f916-4fbd-af2f-22f90611420d.png",[349],[32,69040],{"alt":34,"src":69041},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F1ab220e5-f916-4fbd-af2f-22f90611420d-1024x279.png",[16,69043,69044],{},"W zależności od liczby konkurentów i liczby posiadanych przez nich domen linkujących analiza może potrwać od kilku sekund do kilku minut – postęp procesu jest na bieżąco prezentowany na ekranie. W tym czasie pobieramy wszystkie domeny linkujące do Twojej domeny oraz domen konkurentów, usuwamy z zestawienia domeny, z których linki posiadasz, a pozostałe porównujemy z naszą bazą ofert.",[687,69046,69048],{"id":69047},"krok-4-wyniki","Krok 4: Wyniki",[16,69050,69051],{},"Strona z wynikami zawiera podsumowanie tego kiedy i dla jakiej strony została utworzona oferta (jest zapisywana na Twoim koncie i możesz do niej później wrócić), podstawowe filtry i tabelę z ofertami, które możesz zamówić. Z poziomu wyników możesz także wystawić proformę na wybrane pozycje.",[16,69053,69054],{},"Wyniki możesz także wyeksportować do PDF lub XLS – zarówno całą jak i tylko wybrane pozycje (możesz także wybrać, które kolumny znajdą się w eksporcie).",[16,69056,69057,69058,69061],{},"Poza szeregiem standardowych parametrów i informacji, które znasz z Bazy Ofert, na uwagę zasługuje kolumna ",[224,69059,69060],{},"Wystąpienia",", która pozwala szybko uszeregować wyniki z uwagi na domeny linkujące najpopularniejsze wśród konkurentów. Daje też szybki podgląd tego który konkurent posiada link z danej strony.",[16,69063,69064],{},[182,69065,69068],{"href":69066,"rel":69067},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F809e8ed3-e12f-4f1b-a5a7-fd96549f8ac7.png",[349],[32,69069],{"alt":34,"src":69070},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F809e8ed3-e12f-4f1b-a5a7-fd96549f8ac7-1024x628.png",[16,69072,69073],{},"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.",[16,69075,69076,69079,69080,284],{},[224,69077,69078],{},"Ważne:"," Moduł posiada domyślne ograniczenie 2000 RD \u002F domena – jeśli więc Twoja strona, lub któraś ze stron konkurentów posiada więcej niż 2000 domen linkujących (sytuacja występująca tylko dla dużych, topowych serwisów) wyniki mogą nie być w pełni dokładne. W takim przypadku skontaktuj się z ",[182,69081,648],{"href":645},[12,69083,733],{"id":732},[16,69085,1393,69086,69089,69090,284],{},[182,69087,733],{"href":37378,"rel":69088},[349]," pozwala na wybranie fraz, na które warto być widocznym, a następnie znalezienie rankujących na nie domen oraz konkretnych adresów URL, z których można kupić linki z wykorzystaniem platformy ",[182,69091,12902],{"href":4734,"rel":69092},[349],[220,69094,1514],{"id":69095},"jak-to-działa-1",[687,69097,69099],{"id":69098},"krok-1-wybór-ścieżki-doboru-fraz-kluczowych","Krok 1: Wybór ścieżki doboru fraz kluczowych",[16,69101,69102],{},[182,69103,69106],{"href":69104,"rel":69105},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F2bb24bac-6b6a-490d-8bb9-3fe5938f7c53.png",[349],[32,69107],{"alt":34,"src":69108},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F2bb24bac-6b6a-490d-8bb9-3fe5938f7c53-1024x259.png",[16,69110,69111,69112,69115],{},"W wariancie ",[224,69113,69114],{},"Podstawowym"," po podaniu strony, dla której chcesz pozyskać linki oraz wyborze języka wyszukiwarki Google, możesz wybrać, które rodzaje fraz powinniśmy uwzględnić w sugestiach:",[16,69117,69118],{},[182,69119,69122],{"href":69120,"rel":69121},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F80430da8-9a1f-44d1-bf0f-fbaccdcb09b2.png",[349],[32,69123],{"alt":34,"src":69120},[51,69125,69126,69132,69138,69144],{},[54,69127,69128,69131],{},[224,69129,69130],{},"Frazy z potencjałem, na które strona rankuje na pozycjach 11-50"," – zgodnie z nazwą, ta opcja zwróci frazy kluczowe, na które dana strona rankuje, ale poza pierwszą dziesiątką. Często są to zapytania, dla których relatywnie łatwo będzie poprawić pozycję i zdobyć ruch z pierwszej strony wyników.",[54,69133,69134,69137],{},[224,69135,69136],{},"Frazy do poprawy pozycji, na które strona klienta rankuje na pozycjach X – 10"," – opcja zbliżona swoim działaniem do poprzedniej, ale tym razem chodzi o frazy, które już są w pierwszej dziesiątce. Samodzielnie określasz zakres pozycji zależnie od tego czy Twoim celem jest np. Top3 czy Top5.",[54,69139,69140,69143],{},[224,69141,69142],{},"Frazy wspólne z konkurentami"," – zapytania, na które zarówno strona, dla której tworzona jest oferta, jak i co najmniej jeden z wybranych konkurentów rankują w Top50",[54,69145,69146],{},[224,69147,69148],{},"Frazy konkurentów, na które powyższa strona nie rankuje w Top50",[16,69150,69151,69152,69154,69155],{},"Po zaznaczeniu opcji 3. lub 4. pojawia się możliwość wyboru konkurentów. Poza przedstawionymi propozycjami istnieje także możliwość dopisania własnych, brakujących pozycji.",[269,69153],{},"\nW razie wątpliwości, które z 4 podanych opcji zaznaczyć ",[224,69156,69157],{},"polecamy wybranie wszystkich.",[16,69159,69160,69161,69163],{},"Wariant ",[224,69162,752],{}," sprawdzi się lepiej, jeżeli masz gotową listę słów kluczowych.",[16,69165,69166],{},[182,69167,69170],{"href":69168,"rel":69169},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F50a4b558-872e-422d-9d9b-4c53d66de88d.png",[349],[32,69171],{"alt":34,"src":69172},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F50a4b558-872e-422d-9d9b-4c53d66de88d-1024x307.png",[687,69174,69176],{"id":69175},"krok-2-wybór-spośród-sugerowanych-fraz","Krok 2: Wybór spośród sugerowanych fraz",[16,69178,69179],{},[182,69180,69183],{"href":69181,"rel":69182},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F1ffb7aab-01e6-4a86-a964-bf9ffb8e1da1.png",[349],[32,69184],{"alt":34,"src":69185},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2023\u002F11\u002F1ffb7aab-01e6-4a86-a964-bf9ffb8e1da1-1024x469.png",[16,69187,69188],{},"W ścieżce podstawowej, drugim krokiem jest tabela zawierające sugerowane frazy, wybrane w oparciu o kryteria z kroku 1. Możesz je sortować i filtrować w oparciu o rozmaite kryteria.",[16,69190,69191],{},"Aby wykorzystać dane wyrażenie w stworzeniu oferty kliknij ikonę +. Jeżeli widzisz wynik niskiej jakości, który nie ma dla Ciebie znaczenia (zdarza się to np. w przypadku fraz, na które strona rankuje przypadkowo na odległych pozycjach) użyj ikony kosza, aby usunąć frazę z listy sugestii. Możesz wybrać ile fraz na jednej stronie wyników chcesz widzieć, a także zaznaczyć kilka lub wszystkie do masowego przeniesienia do tabeli Wybrane Frazy.",[16,69193,69194,69195,69198],{},"Polecamy wykorzystanie filtrów do szybszego doboru odpowiednich zapytań. Możesz np. wpisać brand konkurenta w pole ",[224,69196,69197],{},"Wyszukaj słowa…"," aby szybko odfiltrować wszystkie zawierające go frazy i usunąć je z sugestii (bądź dodać do Wybranych fraz – zależnie od strategii).",[687,69200,69032],{"id":69201},"krok-3-analiza-1",[16,69203,69204],{},"W zależności od liczby wybranych fraz analiza potrwa od kilku sekund do kilku minut. Pobierzemy Top50 wyników dla każdej wybranej frazy i zestawimy je z serwisami i ofertami dostępnymi w naszej bazie ofert.",[687,69206,69048],{"id":69207},"krok-4-wyniki-1",[16,69209,69210],{},"Lista wyników zawiera konkretne oferty pozyskania linków w dwóch poziomach dopasowania tematycznego:",[16,69212,69213,69215],{},[224,69214,2272],{}," – w tym przypadku prezentujemy dokładne dopasowanie, co oznacza, że możesz kupić link w konkretnym, rankującym na wybrane frazy artykule (pod warunkiem, że jest to artykuł redakcyjny, a nie czyjś artykuł sponsorowany).",[16,69217,69218,69221],{},[224,69219,69220],{},"Artykuły sponsorowane i Linki reklamowe"," – dopasowanie rankujących fraz na poziomie domeny. Na im więcej fraz (im trudniejszych tym lepiej) na wysokich pozycjach widoczna jest domena, tym większe jej dopasowanie tematyczne do Twoich potrzeb i sens pozyskania linków – nawet z podstron innych niż te, które w danej chwili zajmują wysokie pozycje.",[12,69223,818],{"id":817},[16,69225,69226],{},"Zarówno Relinkowanie jak i Linki Tematyczne to przetestowane w praktyce, w pełni funkcjonalne moduły, gotowe do użycia przez użytkowników chcących wyprzedzić swoja konkurencję i osiągnąć lepsze pozycje w wynikach wyszukiwania.",[16,69228,69229,69230,69232,69233,69238],{},"W razie jakichkolwiek pytań, zachęcamy do kontaktu na ",[182,69231,648],{"href":645},", a także do zapisania się na ",[182,69234,69237],{"href":69235,"rel":69236},"https:\u002F\u002Flinkhouse.pl\u002Fumow-demo\u002F",[349],"demo",", na którym przedstawimy zastosowanie narzędzi.",{"title":34,"searchDepth":190,"depth":190,"links":69240},[69241,69242,69245,69248],{"id":68917,"depth":190,"text":68918},{"id":5010,"depth":190,"text":11950,"children":69243},[69244],{"id":68994,"depth":359,"text":1514},{"id":732,"depth":190,"text":733,"children":69246},[69247],{"id":69095,"depth":359,"text":1514},{"id":817,"depth":190,"text":818},"2018-12-13","Czas, budżet i trudności ze znalezieniem wystarczającej liczby powiązanych tematycznie miejsc do pozyskiwania linków – to 3 najczęściej pojawiające się odpowiedzi w pytaniu o największe problemy","\u002Fblog\u002Fimages\u002Frelinkowanie-i-linki-tematyczne-moduly-ofertowania-w-linkhouse.png",{},"\u002Fblog\u002Frelinkowanie-i-linki-tematyczne-moduly-ofertowania-w-linkhouse",{"title":68883,"description":69250},"blog\u002Frelinkowanie-i-linki-tematyczne-moduly-ofertowania-w-linkhouse","f1GSqVorK6DC1I1QhRkBdUuAGxuyGGhf0tK8dKE35yg",{"id":69258,"title":69259,"author":377,"body":69260,"category":20149,"coverStyle":197,"date":69422,"description":69423,"excerpt":197,"extension":200,"image":69424,"meta":69425,"navigation":203,"path":69426,"readTime":5370,"seo":69427,"seoDescription":197,"stem":69428,"__hash__":69429},"blog\u002Fblog\u002Fgoogle-moja-firma-kompleksowy-poradnik.md","Google Moja Firma — kompleksowy poradnik",{"type":9,"value":69261,"toc":69415},[69262,69269,69273,69280,69284,69287,69292,69299,69304,69307,69312,69315,69320,69323,69326,69330,69333,69336,69339,69343,69346,69349,69354,69371,69374,69377,69384,69388,69391,69412],[16,69263,69264,69265,69268],{},"Prowadzisz lub zlecasz działania SEO dla swojej firmowej strony? Usługa Google Moja Firma będzie świetnym uzupełnieniem. Nie zajmujesz się pozycjonowaniem i nie planujesz tego robić w najbliższym czasie? Nic nie stoi na przeszkodzie, aby mimo to wizytówka Google ",[949,69266,69267],{},"ściągała"," dla Ciebie nowych klientów. Zwłaszcza, jeśli prowadzisz firmę lokalną, powinieneś poświęcić trochę czasu na poznanie zalet płynących z tej niewątpliwie wartej uwagi opcji.",[12,69270,69272],{"id":69271},"czym-jest-usługa-google-moja-firma","Czym jest usługa Google Moja Firma?",[16,69274,69275,69276,69279],{},"Moja Firma jest bezpłatną usługą do – jak mówi sam dostawca – ",[949,69277,69278],{},"zarządzania wizerunkiem firm i organizacji",". Pozwala wybierać materiały oraz informacje dotyczące Twojego biznesu, które będą widoczne w Google – m.in. wśród wyników wyszukiwania oraz na mapach. Narzędzie jest łatwe w obsłudze, a skonfigurowanie go nie zajmuje wiele czasu. To wszystko sprawia, że niewielkim kosztem możesz zyskać duży wpływ na to, jak Twoja firma jest widziana przez internautów. Co więcej, wizytówką możesz posługiwać się również podczas komunikacji w innych kanałach, wysyłając prowadzący do niej link.",[12,69281,69283],{"id":69282},"co-daje-google-moja-firma","Co daje Google Moja Firma?",[16,69285,69286],{},"W ciągu ostatnich kilku miesięcy Google dodał kilka nowych funkcji, które pomagają przyciągnąć uwagę użytkowników oraz podnieść Twoją pozycję w lokalnych wynikach wyszukiwania. Dzięki usłudze możesz:",[16,69288,69289],{},[224,69290,69291],{},"Wpływać na postrzeganie firmy",[16,69293,69294,69295,69298],{},"Zarządzanie informacjami, które użytkownicy otrzymują po ",[949,69296,69297],{},"wyguglaniu"," Twojej firmy, to cenne narzędzie do kreowania wizerunku. Google podaje, że przedsiębiorstwa, które mogą pochwalić się zweryfikowanymi informacjami w ramach usługi Moja Firma, aż dwa razy częściej uznawane są za godne zaufania. Całkiem nieźle, jak na bezpłatny dodatek do wyszukiwarki! A to nie wszystko. Jeśli do sekcji z informacjami dodasz zdjęcia, możesz jeszcze bardziej zwiększyć swoją skuteczność. Badania przeprowadzone przez Google mówią bowiem, że obecność zdjęć zwiększa o 42% liczbę zapytań o wskazówki dojazdu, a liczbę odwiedzin na stronie o 35%.",[16,69300,69301],{},[224,69302,69303],{},"Wchodzić w interakcje z klientami",[16,69305,69306],{},"Już samo to, że użytkownicy mogą wystawiać opinie i zadawać pytania, niesie ze sobą wartość. Opinie są widoczne dla innych, a dzięki pytaniom można dostrzec ciekawe insighty. Ale to tylko część część zalet, bo dużo więcej możliwości otworzy się przed Tobą, jeśli zdecydujesz się wejść w interakcję z aktywnymi osobami. Dziękowanie za miłe recenzje i merytoryczna dyskusja pod negatywnymi namaluje w oczach potencjalnych klientów całkiem inny obraz Twojej firmy, niż komentarz pozostawione bez odpowiedzi. Nawet czyjeś nieprzychylne zdanie – jeśli wyrazisz pod nim troskę o konsumenta i chęć wyjaśnienia sporu – może mieć pozytywny wpływ na pierwsze wrażenie osoby, która je czyta. Podobnie ma się sprawa z odpowiadaniem na pytania – kto lepiej przedstawi ofertę lub wyjaśni skomplikowany dojazd, jeśli nie Ty? Zaangażowanie to przejaw troski o klientów, więc warto poświęcić kilka chwil i odpowiedzieć na najświeższe komentarze.",[16,69308,69309],{},[224,69310,69311],{},"Analizować skuteczność",[16,69313,69314],{},"Google wie, że marketing bez analityki jest jak błądzenie we mgle, dlatego oferuje wgląd w statystyki Mojej Firmy. Dowiesz się, jak ludzie wyszukują Twoją firmę, skąd przychodzą, ilu z nich skorzystało z podanego numeru telefonu, a ilu sprawdziło opcje dojazdu.",[16,69316,69317],{},[224,69318,69319],{},"Zwiększyć liczbę wizyt w firmie",[16,69321,69322],{},"Jeśli prowadzisz biznes lokalny, pewnie dobrze wiesz, jak ważna jest widoczność w wynikach wyszukiwania dotyczących Twojej okolicy. Wykorzystując Google Moja Firma możesz zwiększyć swoje szanse na bycie znalezionym przez potencjalnego klienta i uzupełnić tym pozostałe działania SEO. Nawet, jeśli prowadzisz biznes w dużym mieście, warto uzupełnić wizytówkę, bo może mieć ona spory udział w ściąganiu do placówki osób znajdujących się w pobliżu, szukających w danej chwili najbliższych firm z Twojej branży.",[16,69324,69325],{},"Opublikowana wizytówka na komputerze wyświetla się po prawej stronie ekranu, a na urządzeniach mobilnych na samej górze – przed wynikami wyszukiwania. Czy muszę dodawać, że takie położenie ma niebagatelny wpływ na poziom zainteresowania?",[12,69327,69329],{"id":69328},"jak-opublikować-wizytówkę","Jak opublikować wizytówkę?",[16,69331,69332],{},"Po założeniu, wizytówka musi pomyślnie przejść weryfikację. Można przeprowadzić ją na kilka sposobów, jednak nie wszystkie są osiągalne dla każdego.",[16,69334,69335],{},"Najczęściej weryfikacja odbywa się za pomocą…  pocztówki. Google wysyła na podany w wizytówce adres kartkę z kodem, na którą czas oczekiwania wynosi zwykle do 15 dni. Dla niektórych firm dostępna jest także opcja telefoniczna oraz e-mailowa. O tym, czy dla Ciebie również, dowiesz się w oknie wyboru metody weryfikacji. Kolejnym sposobem jest weryfikacja natychmiastowa dla firm, które zostały zweryfikowane wcześniej w Google Search Console, choć i tutaj znajdą się wyjątki i przedstawiciele niektórych kategorii mogą nie mieć takiej możliwości.",[16,69337,69338],{},"Trochę innym tematem jest weryfikacja zbiorcza. Jeśli Twoja firma ma przynajmniej 10 różnych lokalizacji, możesz skorzystać z tej funkcji i załatwić sprawę przesyłając arkusz z adresami. Różnicę stanowi również ryzyko cofnięcia weryfikacji, gdy Google zauważy, że nie aktualizujesz informacji o lokalizacjach. Jeśli zdecydujesz się na tę opcję, będziesz musiał nieco bardziej dbać o swoje wizytówki.",[12,69340,69342],{"id":69341},"jak-skonfigurować-wizytówkę","Jak skonfigurować wizytówkę?",[16,69344,69345],{},"Jak na tak mały dodatek, Google Moja Firma dysponuje sporym arsenałem zakładek do uzupełnienia. Gdy doprowadzisz do końca proces weryfikacji, będziesz mógł korzystać z wachlarza możliwości!",[16,69347,69348],{},"Jest wiele pytań, na które Google chce znać odpowiedź, gdy uzupełniasz swój profil w Mojej Firmie. Warto udzielić wszystkich! Po uzupełnieniu wizytówka będzie zawierała wszystkie cenne dane, które ułatwią potencjalnym klientom znalezienie dodatkowych informacji. Jeśli jednak nie wypełnisz wszystkich pól, może to zrobić ktoś inny! Wielu właścicieli firm nie zdaje sobie sprawy, że praktycznie każdy może zasugerować zmianę wpisu – w tym także konkurencja!",[16,69350,69351],{},[224,69352,69353],{},"Co możesz zrobić dzięki skonfigurowanemu profilowi? Na przykład:",[51,69355,69356,69359,69362,69365,69368],{},[54,69357,69358],{},"dodać do swojej wizytówki zdjęcia – profilowe, zdjęcie w tle, inne fotografie pokazujące np. to, czym się zajmujesz lub jak wygląda Twoje biuro. Ponadto możesz dorzucić filmy oraz włączyć opcję wirtualnego spaceru 360°.",[54,69360,69361],{},"za pomocą kreatora stworzyć prostą stronę internetową, na której znajdą się wszystkie podstawowe informacje z wizytówki, zdjęcia i opisy.",[54,69363,69364],{},"uzupełnić wszystkie informacje istotne z punktu widzenia klienta – dane kontaktowe, godziny otwarcia i adres strony internetowej.",[54,69366,69367],{},"w prosty sposób zacząć reklamować się w Google dzięki funkcji AdWords Express. Do wyboru masz trzy cele – kontakt telefoniczny, odwiedzenie sklepu lub wykonanie czynności na stronie.",[54,69369,69370],{},"analizować wyniki",[16,69372,69373],{},"To jednak nie wszystko. Dobrze też przyjrzeć się bliżej kilku ciekawym opcjom i wyciągnąć z nich jak najwięcej dla siebie. Jedną z nich jest przycisk rezerwacji, który może naprawdę pomóc wyróżnić Twoją firmę z tłumu. Jeśli prowadzisz działalność związaną z umawianiem się na spotkania i korzystasz ze zintegrowanego oprogramowania do ich planowania, klienci mogą zarezerwować termin nie wychodząc z przeglądarki! To świetne rozwiązanie m.in. dla gabinetów kosmetycznych i medycznych, salonów fryzjerskich.",[16,69375,69376],{},"Wykorzystaj z głową również miejsce na opis firmy. Możesz umieścić w nim maksymalnie 750 znaków, ale tylko 250 pojawia się bez rozwijania. Dlatego upewnij się, że właśnie ta część zawiera najważniejsze informacje i słowa kluczowe.",[16,69378,69379,69380,69383],{},"Wiesz, że do wizytówki możesz dodawać też posty? Działają one dosłownie jak małe reklamy – można umieścić w nich grafikę i chwytliwy nagłówek. Aby zacząć korzystać z postów, zaloguj się na pulpit i wybierz z bocznego menu zakładkę ",[949,69381,69382],{},"Posty."," Opisz dokładnie to, co chcesz przekazać, dodaj obraz, wezwanie do działania, a nawet link do innej witryny i opublikuj. W postach możesz pisać o wszystkim tym, co komunikujesz na fanpage’u lub stronie – o wydarzeniach, promocjach, zmianach w firmie itp.",[12,69385,69387],{"id":69386},"o-czym-pamiętać","O czym pamiętać?",[16,69389,69390],{},"Na koniec małe podsumowanie najważniejszych elementów, o których dobrze pamiętać podczas korzystania z Google Moja Firma.",[51,69392,69393,69396,69399,69402,69405],{},[54,69394,69395],{},"Dbaj o to, aby informacje zawsze były aktualne – informuj o niestandardowych godzinach pracy, regularnie dodawaj nowe zdjęcia i wpisy na stronie.",[54,69397,69398],{},"Nie zwlekaj z odpowiedziami na opinie i pytania.",[54,69400,69401],{},"Śledź wyniki i optymalizuj swoje działania.",[54,69403,69404],{},"Aktualizuj informacje o lokalizacjach, jeśli skorzystałeś z opcji weryfikacji zbiorowej",[54,69406,69407,69408,69411],{},"Jeśli chcesz zrobić coś ",[949,69409,69410],{},"na już",", ale nie masz dostępu do komputera, zarządzanie wizytówkami możliwe jest również z poziomu aplikacji mobilnej",[16,69413,69414],{},"Nie będzie zaskoczeniem podsumowanie, że Google Moja Firma zasługuje przynajmniej na trochę uwagi. Opcja ma wiele zalet – jest bezpłatna i nie wymaga dużego zaangażowania, ale może zdziałać sporo na rzecz wizerunku Twojego przedsiębiorstwa w oczach internautów. Jednym słowem: warto.",{"title":34,"searchDepth":190,"depth":190,"links":69416},[69417,69418,69419,69420,69421],{"id":69271,"depth":190,"text":69272},{"id":69282,"depth":190,"text":69283},{"id":69328,"depth":190,"text":69329},{"id":69341,"depth":190,"text":69342},{"id":69386,"depth":190,"text":69387},"2018-11-22","Prowadzisz lub zlecasz działania SEO dla swojej firmowej strony? Usługa Google Moja Firma będzie świetnym uzupełnieniem. Nie zajmujesz się pozycjonowaniem i nie planujesz tego robić w najbliższym czas","\u002Fblog\u002Fimages\u002Fgoogle-moja-firma-kompleksowy-poradnik.webp",{},"\u002Fblog\u002Fgoogle-moja-firma-kompleksowy-poradnik",{"title":69259,"description":69423},"blog\u002Fgoogle-moja-firma-kompleksowy-poradnik","tt0Y4ts1vfsi2NQdUGAd6FWZ0YI8NFvPylpfCYIgT1U",{"id":69431,"title":69432,"author":377,"body":69433,"category":20149,"coverStyle":197,"date":69772,"description":69773,"excerpt":197,"extension":200,"image":69774,"meta":69775,"navigation":203,"path":69776,"readTime":14147,"seo":69777,"seoDescription":197,"stem":69778,"__hash__":69779},"blog\u002Fblog\u002Fjakie-media-spolecznosciowe-wybrac-dla-firmy.md","Jakie media społecznościowe wybrać dla firmy?",{"type":9,"value":69434,"toc":69756},[69435,69438,69441,69443,69446,69449,69452,69455,69458,69475,69478,69481,69487,69489,69503,69508,69510,69513,69516,69519,69521,69538,69542,69545,69548,69550,69567,69572,69574,69581,69584,69586,69597,69602,69606,69613,69620,69623,69625,69636,69641,69644,69647,69650,69658,69662,69669,69671,69687,69691,69694,69701,69704,69706,69714,69717,69724,69731,69733,69747,69753],[16,69436,69437],{},"Media społecznościowe to jeden z najbardziej efektywnych kanałów komunikacji firmy z użytkownikami. To wielofunkcyjne narzędzie marketingowe, dzięki któremu możesz efektywnie zrealizować swoje plany. Nikt już nie ma wątpliwości, czy każda firma powinna być obecna w social media. Problemem jest raczej kwestia wyboru odpowiednich kanałów.",[16,69439,69440],{},"Jak dobrać serwis społecznościowy odpowiedni dla Twojej firmy? Odpowiedź jest prosta: sprawdź, gdzie jest Twoja grupa docelowa!",[12,69442,42115],{"id":64293},[16,69444,69445],{},"O tym, czy firma powinna mieć konto na Facebooku i dlaczego tak, pisano już wiele razy. Dziś fanpage to nie opcja do rozważenia – to wręcz obowiązek. Prywatne konto w tym serwisie ma już przeszło 16 milionów Polaków, tworzących pod wieloma względami bardzo różnorodną społeczność. 80% z nich zagląda tam przynajmniej raz dziennie.",[16,69447,69448],{},"Jedną z największych biznesowych zalet Facebooka jest możliwość targetowania reklam. A raczej tysiące możliwości! Portal oferuje najbardziej zaawansowane opcje tworzenia grup docelowych, dzięki którym można dotrzeć do kogo tylko się zamarzy. Młode małżeństwa z 5-letnim dzieckiem? Proszę bardzo. Właściciele najnowszego iPhone’a korzystający z wi-fi w promieniu 2 kilometrów? Nie ma problemu. 40-letni biznesmeni zainteresowani leasingiem samochodów? Nic prostszego.",[16,69450,69451],{},"Drugim, nie mniej cennym, udogodnieniem jest ogrom bezpłatnych opcji, które można wykorzystać na wiele sposobów. Posty, notatki, konkursy, grupy, sklep, relacje live, Pixel Facebooka, Messenger – to wszystko pomoże Ci budować wizerunek, sprzedawać, obsługiwać klientów, edukować i tworzyć społeczność. Niezależnie od branży, w jakiej działasz.",[16,69453,69454],{},"O potencjale biznesowym Facebooka pisałam już niejednokrotnie, m.in. w kontekście biznesu lokalnego czy wykorzystania grup.",[16,69456,69457],{},"Dobre praktyki:",[51,69459,69460,69463,69466,69469,69472],{},[54,69461,69462],{},"Korzystanie z dobrodziejstw płatnej reklamy",[54,69464,69465],{},"Stworzenie własnej grupy",[54,69467,69468],{},"Angażowanie użytkowników, a nie tylko informowanie ich",[54,69470,69471],{},"Publikowanie zróżnicowanego i wartościowego contentu",[54,69473,69474],{},"Śledzenie trendów i nowości",[12,69476,69477],{"id":64306},"  Twitter",[16,69479,69480],{},"W Polsce mamy już 4,61 miliona realnych użytkowników Twittera. Fakt, że jest ich dużo mniej niż na Facebooku, wcale nie musi być ograniczeniem. Specyficzną cechą Twittera jest bardziej jednorodna grupa użytkowników. Statystyczny twitterowicz jest mężczyzną powyżej 25 roku życia, mieszka w mieście powyżej 100 tysięcy mieszkańców i ma wykształcenie średnie lub wyższe. Co ciekawe, dużą część użytkowników stanowią osoby w wieku 55+ – jest ich niemal tyle samo, co tych mieszczących się w widełkach 25-34. Najczęściej są przedstawicielami wolnych zawodów, kierownikami i przedsiębiorcami oraz emerytami lub rencistami.",[16,69482,69483,69484,284],{},"Te informacje w dużej mierze pokrywają się z obserwacjami marketerów, że ćwierkanie najlepiej sprawdza się w branżach związanych z nowymi technologiami, biznesem i mediami. Przykładowe gałęzie, którym łatwo będzie znaleźć tam grono odbiorców, to z pewnością IT, agencje marketingowe, startupy, firmy z ofertą B2B czy portale informacyjne. Twitter to także świetne narzędzie do budowania marki osobistej. Jeśli zależy Ci na tym, aby firma była mocno utożsamiana z Twoją osobą, również powinieneś zacząć ",[949,69485,69486],{},"ćwierkać",[16,69488,69457],{},[51,69490,69491,69494,69497,69500],{},[54,69492,69493],{},"Nie traktuj Twittera jako tablicy ogłoszeń – zasypywanie followersów linkami na niewiele się zda.",[54,69495,69496],{},"Wypróbuj live tweeting, czyli relacjonowanie wydarzenia, w którym bierzesz udział. Relacje z konferencji czy komentowanie bieżących eventów jest w cenie.",[54,69498,69499],{},"Wchodź w interakcje! Nie bój się retweetować interesujących wpisów, nawiązywać do wypowiedzi użytkowników, komentować i inicjować dyskusji.",[54,69501,69502],{},"Wyluzuj – atmosfera na Twitterze może być dużo mniej formalna i zachowawcza niż w innych mediach.",[12,69504,69505],{"id":34},[32,69506],{"alt":34,"src":69507},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FinfoShare-@infosharepl-_-Twitter-Mozilla-Firefox-2018-09-18-16.33.02-1024x515.png",[12,69509,64300],{"id":64299},[16,69511,69512],{},"Instagram w opinii wielu osób startował z pozycji portalu ze zdjęciami jedzenia, jednak prześmiewcy dość szybko dostali po nosach. Dziś, wchłonięty przez Facebooka, jest największym serwisem społecznościowym opartym na dzieleniu się obrazami.",[16,69514,69515],{},"Kim są polscy instagramersi? Według badań Gemius\u002FPBI to przede wszystkim kobiety – jest ich 10 razy więcej niż mężczyzn! W sumie użytkowników w Polsce mamy ok. 3 milionów. I wydaje się to liczbą niewielką dopóki nie dowiemy się, że średnio w ciągu dnia odwiedzany jest 1,6 miliona razy!",[16,69517,69518],{},"Instagram jest portalem typowo lifestyle’owym. Wśród najpopularniejszych trendów znajdziemy zdrowy styl życia, kulinaria, beauty, modę i podróże. Również obecność gwiazd i influencerów przyciąga coraz to nowe osoby, które chcą śledzić codzienne życie swoich idoli. Założenie konta powinny więc rozważyć wszystkie marki, które oferują usługi i produkty stworzone z myślą o kobietach.",[16,69520,69457],{},[51,69522,69523,69526,69529,69532,69535],{},[54,69524,69525],{},"Nie powielaj contentu z innych kanałów",[54,69527,69528],{},"Korzystaj nie tylko z możliwości dodawania zdjęć, ale też Instagram Stories oraz  IGTV.",[54,69530,69531],{},"Monitoruj popularność hashtagów i wybieraj te, które najlepiej spełniają Twoje cele",[54,69533,69534],{},"Uważaj na hashtagi zakazane – korzystanie z nich to ryzyko shadow bana, czyli sytuacji, kiedy nikt nie widzi Twoich postów",[54,69536,69537],{},"Dopieszczaj zdjęcia, a na Stories postaw na spontaniczność",[12,69539,69541],{"id":69540},"pinterest","Pinterest",[16,69543,69544],{},"Jeśli tworzysz piękne produkty, Pinterest może okazać się bardzo dobrym miejscem dla Twojej marki. Zwłaszcza, jeśli działasz międzynarodowo, ponieważ w Polsce niestety wciąż relatywnie niewiele osób jest aktywnych na tym kanale. Polski Pinterest liczy nieco ponad 1,5 miliona użytkowników, co w porównaniu z gigantami wydaje się być kroplą w morzu.",[16,69546,69547],{},"Ok. 79% osób korzystających z Pinteresta to kobiety, z których aż 88% kupiło produkty, które widziały w serwisie. Używają go głównie w poszukiwaniu inspiracji – remontowych, urodowych, ślubnych, DIY czy wnętrzarskich. I to właśnie marki zajmujące się podobnymi tematami mogą odnieść największy sukces. Publikowanie pięknych zdjęć designerskich przedmiotów pomoże przyciągnąć obserwujących, jednak należy pamiętać, że produkowanie wymuskanego contentu jedynie na tę platformę raczej nie jest opłacalne. W Polsce Pinterestem fajnie jest uzupełniać Instagram czy Facebooka, jednak nie powinien być jedynym czy głównym miejscem chwalenia się produktami.",[16,69549,69457],{},[51,69551,69552,69555,69558,69561,69564],{},[54,69553,69554],{},"Nie ograniczaj się do publikowania zdjęć produktów – daj się ponieść wyobraźni",[54,69556,69557],{},"Twórz tablice tematyczne nawiązujące do Twoich pojedynczych produktów lub całych kolekcji",[54,69559,69560],{},"Dbaj o wysoką jakość i unikalność swoich tablic",[54,69562,69563],{},"Przy okazji sesji produktowych rób więcej zdjęć, które przeznaczysz wyłącznie na Pinteresta. Raczej wystrzegaj się robienia dedykowanych sesji jedynie pod tę platformę, bo zwrot z inwestycji może na zawsze pozostać w sferze marzeń",[54,69565,69566],{},"Pokazuj produkty w kontekście – nie tylko jako packshoty na białym tle",[12,69568,69569],{"id":3263},[32,69570],{"alt":34,"src":69571},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F134-Pinterest-Mozilla-Firefox-2018-09-18-16.40.30-1024x767.png",[12,69573,64287],{"id":64286},[16,69575,69576,69577,69580],{},"LinkedIn to w skrócie social media dla biznesu. Obszerniej poruszyłam ten temat w artykule ",[949,69578,69579],{},"Profil firmy na LinkedIn – 6 zastosowań w Twoim biznesie",", ale i tu przedstawię kilka podstawowych informacji.",[16,69582,69583],{},"W Polsce z LinkedIn korzysta 2,1 miliona użytkowników, z czego zdecydowana większość to przedstawiciele branż digitalowej, marketingowej, biznesowej, startupowej, rekrutacyjnej i technologicznej. W odróżnieniu od wszystkich innych portali społecznościowych, rozrywka jest jednym z ostatnich powodów odwiedzania tego serwisu. Zastosowanie LinkedIn ma podłoże typowo biznesowe. Można wykorzystać go do działań rekrutacyjnych i employer brandingowych, nawiązywania wartościowych znajomości w branży, działań PR-owych czy sprzedażowych w B2B. Jeśli choć jeden z wymienionych celów jest celem Twojej firmy, odpowiedź na pytanie o zasadność prowadzenia profilu jest jasna.",[16,69585,69457],{},[51,69587,69588,69591,69594],{},[54,69589,69590],{},"Dopasuj content do odbiorców.",[54,69592,69593],{},"Uzupełniaj na bieżąco informacje o firmie – chwal się sukcesami, udostępniaj raporty i ciekawe case study.",[54,69595,69596],{},"Wykorzystaj możliwości LinkedIn przy najbliższej rekrutacji",[12,69598,69599],{"id":3310},[32,69600],{"alt":34,"src":69601},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FNeoteric_-informacje-_-LinkedIn-Mozilla-Firefox-2018-09-18-16.41.09.png",[12,69603,69605],{"id":69604},"youtube","YouTube",[16,69607,69608,69609,69612],{},"YouTube uważany jest przez wiele osób za miejsce z ",[949,69610,69611],{},"filmikami dla gimbazy",". Z drugiej strony, do spółki z serwisami VOD, coraz podkrada coraz więcej widzów telewizji. Obie informacje mają potwierdzenie w statystykach: najchętniej oglądanym kanałem jest tvnpl, a najbardziej lubianym youtuberem – Stuu. W Polsce materiały z YT dociera do 8,6 mln użytkowników w wieku od 16-34 lat. Jest to wynik, którym nie może pochwalić się żadna stacja telewizyjna. Coraz większą popularność zyskują również kanały edukacyjne, dedykowane tej nieco starszej części widowni – webinary na tematy związane np. prowadzeniem biznesu czy marketingiem cieszą dużą popularnością.",[16,69614,69615,69616,69619],{},"W USA aż 96% konsumentów przyznało, że film z ",[949,69617,69618],{},"jutuba"," miał wpływ na ich decyzje zakupowe, więc coś musi być na rzeczy. Gdy znajdziesz odpowiedni język komunikacji i sprecyzujesz grupę docelową, do której chcesz dotrzeć w tym serwisie, być może będziesz mógł dołożyć swoją cegiełkę do tego zbiorowego sukcesu. Aby to osiągnąć, wcale nie musisz zakładać własnego kanału! Obecnie duże wzięcie mają wszelkiego rodzaju współprace z youtuberami. Influencerzy, którzy zgromadzili wokół siebie grono fanów, z łatwością trafią do nich z przekazem reklamowych, o ile marka reprezentuje podobne do ich wartości.",[16,69621,69622],{},"Jeśli zdecydujesz się na założenie kanału, musisz liczyć się z tym, że będzie wymagał sporego zaangażowania. Prowadzenie vloga zajmuje dużo więcej czasu niż przygotowanie postów na fanpage i musisz być tego świadomy od samego początku. Tworzenie materiałów na YT wiąże się również z wyższymi kosztami – film trzeba nakręcić, a animację zrobić w programie graficznym.",[16,69624,69457],{},[51,69626,69627,69630,69633],{},[54,69628,69629],{},"Twórz treści wysokiej jakości – zadbaj o dobry obraz i nagłośnienie.",[54,69631,69632],{},"Współpracuj z influencerami lubianymi przez Twoją grupę docelową.",[54,69634,69635],{},"Jeśli chcesz puszczać reklamy, wykorzystaj kreatywnie pierwsze 5-sekund, których nie można pominąć.",[16,69637,69638],{},[32,69639],{"alt":34,"src":69640},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Socjomania-YouTube-Mozilla-Firefox-2018-09-18-16.46.14-1024x523.png",[12,69642,62565],{"id":69643},"quora",[16,69645,69646],{},"Quora to świetne narzędzie, jeśli jako pracownik lub właściciel firmy chcesz budować powiązaną z nią markę własną. Wielotematyczne forum to ciekawe miejsce dla osób, które chcą budować swój wizerunek jako profesjonalisty i eksperta w konkretnych dziedzinach.",[16,69648,69649],{},"Na działania na Quorze z pewnością trzeba mieć czas – raczej nie polecam zlecania osobom trzecim wypowiadania się w Twoim imieniu. Plusem jest to, założenie konta jest całkowicie bezpłatne, a wyszukiwanie interesujących tematów bardzo proste.",[51,69651,69652,69655],{},[54,69653,69654],{},"Szukaj tematów, na których się znasz i udzielaj merytorycznych odpowiedzi",[54,69656,69657],{},"Dbaj o jakość swoich komentarzy, bądź pomocny i przyjazny",[12,69659,69661],{"id":69660},"snapchat","Snapchat",[16,69663,69664,69665,69668],{},"Zainteresowanie Snapchatem wykazuje ok. 1,3 miliona Polaków. 82% z nich to osoby poniżej 24 roku życia, z czego połowa to młodzież w wieku 13-18 lat. Nie trudno domyślić się więc, jakie firmy będą miały tutaj największy interes. Jeśli młodzi ludzie ",[949,69666,69667],{},"leżą"," w Twoim targecie, zastanów się nad włączeniem Snapa do swojego marketingowego arsenału. Ten serwis to zabawa w czystej formie, więc musisz przygotować odpowiednią strategię. Memy, żarty, zabawne teksty, filmiki z codziennego życia i radość to elementy, które powinny znaleźć się w komunikacji.",[16,69670,69457],{},[51,69672,69673,69676,69679,69682,69684],{},[54,69674,69675],{},"Nie bój się improwizować.",[54,69677,69678],{},"Korzystaj z naklejek i filtrów.",[54,69680,69681],{},"Mów językiem grupy docelowej",[54,69683,50497],{},[54,69685,69686],{},"Odpowiadaj na wiadomości i zachęcaj do interakcji",[12,69688,69690],{"id":69689},"google","Google+",[16,69692,69693],{},"Złośliwi twierdzą, że Google+ umarł, zanim się jeszcze na dobre rozkręcił. Jest trochę kontrowersji wokół działania serwisu – m.in. z powodu ogromnej różnicy między liczbą kont a liczbą aktywnych użytkowników. Nie mniej jednak, część firm decyduje się na prowadzenie konta. Dlaczego?",[16,69695,69696,69697,69700],{},"Choć Google+ nie ma bezpośredniego wpływu na działania SEO prowadzone dla Twojej strony, nie oznacza to, że jest bezwartościowy. Linki umieszczone w postach mają co prawda mniejszą wartość niż np. te na stronach Twoich biznesowych partnerów, jednak nie pozostają bez znaczenia. Podczas pozycjonowania Google bierze pod uwagę nie tylko na ",[949,69698,69699],{},"renomą"," źródeł, ale również na ich zróżnicowanie.",[16,69702,69703],{},"Pozytywny, choć niewielki, wpływ na SEO nie zmienia faktu, że społeczność G+ jest najzwyczajniej w świecie mała i raczej nie pozwala na osiągnięcie spektakularnych efektów.",[16,69705,69457],{},[51,69707,69708,69711],{},[54,69709,69710],{},"Nie ograniczaj swoich działań w social media do G+",[54,69712,69713],{},"Publikuj wartościowe treści, które pomogą wypozycjonować Twoją stronę",[12,69715,45152],{"id":69716},"wykop",[16,69718,69719,69720,69723],{},"Społeczność Wykopu jest bardzo charakterystyczna i z pewnością nie jest on miejscem dla wszystkich. Portal ma ok. 400 tys. Zarejestrowanych użytkowników oraz 87 mln odsłon miesięcznie – nie są to małe liczby jak na dość jednorodną grupę użytkowników. Ogólne wrażenie o Wykopie często jest takie, że trudno skraść serca ",[949,69721,69722],{},"Mirków",", ale bardzo szybko można im podpaść – może dlatego wciąż stosunkowo niewiele marek obecnych jest na tym portalu. Ale może jakieś konkretne branże mają tam łatwiej niż inne? Przyjrzyjmy się.",[16,69725,69726,69727,69730],{},"Portal deklaruje, że zrzesza osoby zainteresowane nowymi trendami i wydarzeniami na świecie. Pokrywa się to z wynikami badań, które mówią, że cztery najchętniej czytane kategorie wpisów w serwisie to ciekawostki, humor, nauka i wiedza oraz nowe technologie. O demografii użytkowników nie wiadomo zbyt wiele. Zdecydowana większość ",[949,69728,69729],{},"wykopowiczów"," to pełnoletni mężczyźni mieszkający w dużych miastach i interesujący się technologią, dlatego ciężko oprzeć się wrażeniu, że statystyczny użytkownik z dużym prawdopodobieństwem jest programistą. Powyższe informacje wyjaśniają, dlaczego tak dużą popularnością cieszą się m.in. profile firm prowadzących rekrutację dla IT oraz marki, które stawiają na humor i dobrą zabawę.",[16,69732,69457],{},[51,69734,69735,69738,69741,69744],{},[54,69736,69737],{},"Obserwuj hashtagi związane z Twoją branżą i udzielaj się w dyskusjach",[54,69739,69740],{},"Zadbaj o to, aby informacje, które publikujesz, były rzetelne i sprawdzone",[54,69742,69743],{},"Wykop zdecydowanie nie jest miejscem na intensywne działania sprzedażowe poza działem sponsorowanym",[54,69745,69746],{},"Wyluzuj i baw się dobrze!",[12,69748,69750],{"id":69749},"_3",[32,69751],{"alt":34,"src":69752},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002Fwafelkigoralki-profil-w-Wykop.pl-Mozilla-Firefox-2018-09-18-16.39.56-1024x475.png",[16,69754,69755],{},"Dobierając media społecznościowe do swoich działań marketingowych, nie musisz ograniczać się do jednego serwisu! Efektywna i opłacalna może być obecność w kilku,a nawet kilkunastu serwisach, o ile tylko będzie to uzasadnione dotarciem do wystarczająco dużego grona odbiorców.",{"title":34,"searchDepth":190,"depth":190,"links":69757},[69758,69759,69760,69761,69762,69763,69764,69765,69766,69767,69768,69769,69770,69771],{"id":64293,"depth":190,"text":42115},{"id":64306,"depth":190,"text":69477},{"id":34,"depth":190,"text":34},{"id":64299,"depth":190,"text":64300},{"id":69540,"depth":190,"text":69541},{"id":3263,"depth":190,"text":34},{"id":64286,"depth":190,"text":64287},{"id":3310,"depth":190,"text":34},{"id":69604,"depth":190,"text":69605},{"id":69643,"depth":190,"text":62565},{"id":69660,"depth":190,"text":69661},{"id":69689,"depth":190,"text":69690},{"id":69716,"depth":190,"text":45152},{"id":69749,"depth":190,"text":34},"2018-11-20","Media społecznościowe to jeden z najbardziej efektywnych kanałów komunikacji firmy z użytkownikami. To wielofunkcyjne narzędzie marketingowe, dzięki któremu możesz efektywnie zrealizować swoje plany.","\u002Fblog\u002Fimages\u002Fjakie-media-spolecznosciowe-wybrac-dla-firmy.webp",{},"\u002Fblog\u002Fjakie-media-spolecznosciowe-wybrac-dla-firmy",{"title":69432,"description":69773},"blog\u002Fjakie-media-spolecznosciowe-wybrac-dla-firmy","N6026LOJ7JV14iiVhgoEZNR3zpTcgqT2WHUj1Y4tqog",{"id":69781,"title":69782,"author":377,"body":69783,"category":11600,"coverStyle":197,"date":70301,"description":70302,"excerpt":197,"extension":200,"image":70303,"meta":70304,"navigation":203,"path":70305,"readTime":1947,"seo":70306,"seoDescription":197,"stem":70307,"__hash__":70308},"blog\u002Fblog\u002Fpodstawy-google-analytics-e-commerce.md","Podstawy Google Analytics — e-commerce",{"type":9,"value":69784,"toc":70290},[69785,69804,69809,69812,69826,69829,69833,69847,69883,69898,69905,69920,69924,69946,69949,69956,69970,69973,69980,69991,69994,70049,70052,70066,70072,70086,70092,70095,70106,70113,70127,70138,70149,70151,70165,70172,70181,70185,70195,70212,70215,70226,70237,70263,70273],[16,69786,69787,69788,69791,69792,69795,69796,69799,69800,69803],{},"Prowadząc sklep, nie sposób obejść się bez informacji, ",[224,69789,69790],{},"czego szukają Twoi klienci",", co ",[224,69793,69794],{},"najczęściej kupują",", czego ",[224,69797,69798],{},"nie kupują i dlaczego",". Sklep internetowy nie stanowi tutaj wyjątku, a jego zaletą jest to, że w sieci dużo łatwiej zebrać wszystkie potrzebne i interesujące informacje na temat zachowań użytkowników. Zaryzykuję stwierdzenie, że ",[224,69801,69802],{},"nie ma skutecznego marketingu bez wnikliwej analizy","! A skoro dane są dostępne na wyciągnięcie ręki, to czemu ich nie wykorzystać? Jeśli więc jeszcze z jakiegoś powodu nie używasz Google Analytics e-commerce, to podpowiem Ci, jak zacząć!",[16,69805,69806],{},[224,69807,69808],{},"Dlaczego w ogóle powinieneś korzystać z Google Analytics?",[16,69810,69811],{},"Powodów jest wiele.",[51,69813,69814,69817,69820,69823],{},[54,69815,69816],{},"Google Analytics jest narzędziem bezpłatnym, a przy tym stale ulepszanym i regularnie aktualizowanym",[54,69818,69819],{},"Daje bardzo wiele możliwości, a jego obsługa jest intuicyjna i łatwa do nauczenia dzięki ogólnodostępnym materiałom",[54,69821,69822],{},"Pozwoli Ci poznać i przeanalizować zachowania oraz zainteresowania użytkowników witryny, a co za tym idzie – dopasować ją do ich oczekiwań, zwiększyć sprzedaż i optymalnie wykorzystać budżet",[54,69824,69825],{},"Zbieranie danych jest całkowicie zautomatyzowane, a dostęp do raportów darmowy i natychmiastowy",[16,69827,69828],{},"Brzmi obiecująco, prawda? Czytaj dalej i dowiedz się, co musisz zrobić, aby Google Analytics stał się najlepszym przyjacielem Twojego sklepu internetowego.",[12,69830,69832],{"id":69831},"jak-skonfigurować-google-analytics-e-commerce","Jak skonfigurować Google Analytics – e-commerce",[16,69834,69835,69838,69839,69842,69843,69846],{},[224,69836,69837],{},"Konfiguracja Google Analytics"," (e-commerce) j",[224,69840,69841],{},"est całkiem prosta"," i przystępnie opisana. Wystarczy, że wejdziesz na stronę główną narzędzia, klikniesz ",[949,69844,69845],{},"Utwórz konto"," i będziesz postępować zgodnie z instrukcjami. W skrócie, proces przebiega tak:",[51,69848,69849,69852,69858,69861,69868],{},[54,69850,69851],{},"Uzupełnienie nazwy konta i adresu witryny",[54,69853,69854,69855],{},"Pobranie identyfikatora śledzenia w zakładce ",[949,69856,69857],{},"Administracja > Informacje o śledzeniu > Kod śledzenia",[54,69859,69860],{},"Umieszczenie skopiowanego kodu w kodzie strony (ręcznie lub z pomocą odpowiedniej wtyczki)",[54,69862,69863,69864,69867],{},"Konfiguracja modułu ",[949,69865,69866],{},"E-commerce"," ze swoim sklepem, aby śledzić sprzedaż i konwersje w sklepie – wygląda to różnie w zależności od skryptu, dlatego nie będę tu opisywać wszystkich scenariuszy",[54,69869,69863,69870,69872,69873,717,69876,69879,69880,284],{},[949,69871,69866],{}," w GA, czyli przejście do zakładki ",[949,69874,69875],{},"Administracja > Ustawienia e-commerce > Włącz e-commerce",[949,69877,69878],{},"Konfiguracja ulepszonego e-commerce",". Wystarczy włączyć i kliknąć ",[949,69881,69882],{},"Prześlij",[16,69884,69885,69886,69889,69890,69893,69894,69897],{},"Drugim krokiem konfigurowania Google Analytics w e-commerce jest ",[224,69887,69888],{},"zdefiniowanie celów",", które Twoim zdaniem powinny być realizowane przez odwiedzających. Spośród akcji, które użytkownik może wykonać na stronie wybierz takie, które będą w wymierny i jednoznaczny sposób informować o osiągnięciu celu. Przykładowo, jeśli celem jest dodanie produktu do koszyka, wybierasz cel ",[949,69891,69892],{},"Docelowy URL"," a w rubryce ",[949,69895,69896],{},"URL celu"," podajesz adres odpowiedniej podstrony serwisu.",[16,69899,69900,69901,69904],{},"W przypadku e-commerce najważniejsze jest oczywiście złożenie zamówienia, jednak nie można zrezygnować ze śledzenia innych zachować. ",[224,69902,69903],{},"Cele, jakie dobrze skonfigurować, to"," m.in. dodanie do koszyka, założenie konta, zapisanie się do newslettera, pobranie kodu rabatowego czy skorzystanie z promocji.",[16,69906,69907,69908,69911,69912,69915,69916,69919],{},"Elementem ściśle powiązanym z celami są ",[224,69909,69910],{},"ścieżki, czyli kolejne kroki użytkowników w drodze do celu",". Na ich podstawie możesz łatwo zorientować się, ",[224,69913,69914],{},"gdzie znajduje się wąskie gardło",", czyli miejsce, w którym część użytkowników rezygnuje i opuszcza drogę. To pozwoli Ci ",[224,69917,69918],{},"namierzyć przyczynę"," oraz zastosować odpowiednie środki do jej zwalczenia i przeprowadzenia większej liczby klientów do końca procesu – złożenia zamówienia.",[12,69921,69923],{"id":69922},"google-analytics-e-commerce-raporty","Google Analytics – e-commerce – Raporty",[16,69925,69926,69927,69930,69931,1102,69934,1102,69937,1102,69940,1142,69943,69945],{},"Raporty, czyli zakładki w lewym menu Google Analytics, to miejsca, w których znajdziesz to, o czym była mowa we wstępie. Wszystkie, poza ostatnim, zaczynają się od ",[949,69928,69929],{},"Przeglądu"," zawierającego ogólne informacje, ale zawierają także bardziej szczegółowe kategorie. Są to kolejno ",[949,69932,69933],{},"Czas rzeczywisty",[949,69935,69936],{},"Odbiorcy",[949,69938,69939],{},"Pozyskiwanie",[949,69941,69942],{},"Zachowanie",[949,69944,41756],{},". Niżej znajdziesz sugestie, czego możesz dowiedzieć się na ich podstawie oraz jak tę wiedzę wykorzystać.",[220,69947,69933],{"id":69948},"czas-rzeczywisty",[16,69950,69951,69952,69955],{},"Jak łatwo domyślić się po samej nazwie, w tej zakładce można obserwować to, ",[224,69953,69954],{},"co dzieje się w Twoim sklepie w czasie rzeczywistym",". Na co dzień, w większości przypadków, traktuje się ją raczej jako ciekawostkę. Można jednak przyjrzeć się jej zawartości bliżej np. w momencie odpalenia szczególnej kampani lub szybkiej akcji promocyjnej. W raporcie czasu rzeczywistego możesz znaleźć informacje o:",[51,69957,69958,69961,69964,69967],{},[54,69959,69960],{},"Źródła ruchu z podziałem na urządzenia, lokalizacje geograficzne i zewnętrzne strony",[54,69962,69963],{},"Wykres liczby odsłon na minutę",[54,69965,69966],{},"Najchętniej przeglądane w danej chwili podstrony",[54,69968,69969],{},"Bieżące konwersje",[220,69971,69936],{"id":69972},"odbiorcy",[16,69974,69975,69976,69979],{},"To jedna z tych zakładek, której powinieneś poświęcić więcej czasu i uwagi. ",[224,69977,69978],{},"Bo dla kogo innego prowadzisz swój sklep, jeśli nie dla użytkowników?"," Jeśli chcesz zapewnić im świetną jakość usług, musisz ich jak najlepiej poznać!",[16,69981,69982,69983,69986,69987,69990],{},"W pierwszej zakładce znajdziesz uproszczony zbiór informacji z całej kategorii. Zwróć uwagę na sekcję z segmentami, znajdującą się na górze strony. Domyślnie wybrani są tam ",[949,69984,69985],{},"Wszyscy użytkownicy"," i to właśnie ich dotyczą wyświetlane dane. ",[224,69988,69989],{},"Ale o wiele ciekawiej zrobi się, gdy dodasz tam nowy segment"," – np. zawierający wyłącznie powracających użytkowników albo osoby, które dokonały zakupu.",[16,69992,69993],{},"Informacje o użytkownikach podzielone zostały na kilka kategorii. Znajdziesz tam m.in:",[51,69995,69996,70002,70008,70014,70025,70033,70041],{},[54,69997,69998,70001],{},[224,69999,70000],{},"Dane demograficzne",", czyli informacje o wieku i płci użytkowników. Poza standardowymi już opcjami, jak wykresy z udziałem procentowym, kategoria pozwala m.in. na porównywanie wyników z ustalonymi celami oraz sprawdzanie zmian w zależności od wyboru parametrów (np. odsetek młodych kobiet na stronie ogółem w stosunku do ich udziału we współczynniku odrzuceń lub w nowych sesjach)",[54,70003,70004,70007],{},[224,70005,70006],{},"Zainteresowania"," odwiedzających oraz segment rynkowy, z którego pochodzą. Możesz w ten sposób dowiedzieć się, co lubią, w jakich branżach pracują i wziąć to pod uwagę podczas wdrażania nowych produktów lub organizowania akcji promocyjnych.",[54,70009,70010,70013],{},[224,70011,70012],{},"Dane geograficzne"," pokazują, jakimi językami posługują się użytkownicy oraz z jakich krajów odwiedzają stronę. Parametr ważny zwłaszcza podczas ekspansji na rynki zagraniczne lub prowadzenia kampanii reklamowych poza krajem.",[54,70015,70016,70020,70021,70024],{},[224,70017,70018],{},[949,70019,69942],{}," to jedna z ważniejszych kategorii. Sprawdzisz tu liczbę nowych oraz powracających użytkowników, częstotliwość wizyt, zaangażowanie (liczba sesji i odsłon zestawiona z czasem ich trwania) oraz znajdziesz przydatną funkcję ",[949,70022,70023],{},"User ID",", która pomaga rozpoznać tych samych użytkowników korzystających z różnych urządzeń.",[54,70026,70027,70032],{},[224,70028,70029],{},[949,70030,70031],{},"Technologia"," pozwala sprawdzić, z jakiej przeglądarki, systemu operacyjnego, dostawcy internetu, a nawet rozdzielczości ekranu korzystają użytkownicy.",[54,70034,70035,70040],{},[224,70036,70037],{},[949,70038,70039],{},"Ruch mobilny"," to oczywiście informacje o smartfonach, tabletach i iPadach, z jakich odwiedzany jest Twój ecommerce.",[54,70042,70043,70048],{},[224,70044,70045],{},[949,70046,70047],{},"Przepływ użytkowników"," pokazuje, jak poruszają się oni w serwisie.",[220,70050,69939],{"id":70051},"pozyskiwanie",[16,70053,70054,70055,70058,70059,70061,70062,70065],{},"Dzięki tej zakładce dowiesz się, ",[224,70056,70057],{},"z jakich źródeł pochodzi ruch na Twojej stronie",". Poza tym, że sprawdzisz tutaj ruch z AdWords, mediów społecznościowych oraz kampanii, warto przyjrzeć się sekcji Search Console. ",[224,70060,1416],{}," to platforma dla administratorów stron internetowych, dzięki której można monitorować status indeksowania strony przez wyszukiwarkę Google i optymalizować jej widoczność. ",[224,70063,70064],{},"Po co łączyć ją z Google Analytics?"," Bo wyniki, które pokazują obydwa narzędzia, mogą się od siebie różnić, więc zestawienie ich ze sobą daje obraz dużo bardziej zbliżony do rzeczywistości.",[16,70067,70068,70071],{},[224,70069,70070],{},"Dlaczego dane w Search Console są inne niż w Google Analytics?"," Istnieje kilka powodów, a najważniejsze z nich to:",[51,70073,70074,70077,70080,70083],{},[54,70075,70076],{},"Search Console wykonuje dodatkowe przetwarzanie danych",[54,70078,70079],{},"Google Analytics zlicza tylko tych użytkowników, którzy mają włączoną obsługę JavaScriptu",[54,70081,70082],{},"Jeśli strona ma nieprawidłowo skonfigurowany kod JavaScript dotyczący śledzenia, GA również nie będzie brał jej pod uwagę",[54,70084,70085],{},"Narzędzia w różny sposób definiują pojęcia fraz kluczowych",[16,70087,70088,70089,4999],{},"Moim zdaniem warto zdecydować się na połączenie sił obu usług – przecież nie ma czegoś takiego, jak ",[949,70090,70091],{},"za dużo danych",[220,70093,69942],{"id":70094},"zachowanie",[16,70096,70097,947,70102,70105],{},[224,70098,70099],{},[949,70100,70101],{},"Zachowanie użytkowników",[224,70103,70104],{},"to wszystkie czynności, jakie wykonują na stronie."," Sposób poruszania się po witrynie, podejmowane działania i czas, jaki poświęcają konkretnym podstronom pomogą Ci dobrać odpowiednie metody optymalizacji.",[16,70107,70108,70109,70112],{},"W pierwszej sekcji, jaką jest ",[949,70110,70111],{},"Przegląd",", zobaczysz ogólne informacje o łącznej liczbie odsłon, odsłonach unikalnych, średnim czasie spędzonym na stronie, współczynniku odrzuceń oraz procencie wyjść z witryny z danych podstron.",[16,70114,70115,70116,70119,70120,70123,70124,284],{},"Dwie kolejne, czyli ",[949,70117,70118],{},"Zmiany w zachowaniu oraz Zawartość witryny,"," pozwolą Ci się zorientować, które strony cieszą się największą popularnością, a które wręcz przeciwnie. Taka wiedza pomoże rozwiązać problemy, z których możesz nawet nie zdawać sobie sprawy. ",[224,70121,70122],{},"Zestawiaj ze sobą różne dane i szukaj przyczyn."," Może okazać się, że np. za wysoki współczynnik odrzuceń strony głównej z urządzeń mobilnych odpowiedzialny jest zbyt duży pop-up, który na małych smartfonach trudno zamknąć palcem. Innym powodem może być zbyt długi czas wczytywania w konkretnej przeglądarce, który możesz sprawdzić w zakładce ",[949,70125,70126],{},"Szybkość witryny",[16,70128,70129,947,70132,70137],{},[224,70130,70131],{},"Na uwagę zasługują też",[224,70133,70134,17935],{},[949,70135,70136],{},"Wyszukiwania w witrynie"," Dowiesz się tu co i na jakich stronach wyszukują klienci Twojego e-commerce, jak często to robią, czy są zadowoleni z otrzymanych wyników i ma to wpływ na konwersję. Wszystko z możliwością podziału na poszczególne typy grup odbiorców. Podpowie Ci to np. jakie produkty umieścić na stronie głównej lub co nowego wprowadzić do sklepu.",[16,70139,70140,70141,70144,70145,70148],{},"Ostatnią, ważną na początku przygody z Google Analytics w e-commerce opcją w tej zakładce są ",[949,70142,70143],{},"Zdarzenia",". To tu zobaczysz, ",[224,70146,70147],{},"co i jak często robili użytkownicy Twojej witryny",". Podsumowane będą tutaj takie zdarzenia, jak np. obecność, kliknięcia, pobrania plików, odtworzenia filmów itp.",[220,70150,41756],{"id":41736},[16,70152,70153,70154,1102,70157,1102,70159,717,70162,284],{},"W raporcie konwersji znajdziesz 4 ważne elementy: ",[949,70155,70156],{},"Cele",[949,70158,69866],{},[949,70160,70161],{},"Ścieżki wielokanałowe",[949,70163,70164],{},"Atrybucję",[16,70166,70167,70168,70171],{},"W pierwszym z nich ",[224,70169,70170],{},"znajdziesz wyniki ustalonych celów",", o których pisałam na początku. Przekonasz się, ile razy zostały wykonanie, w jakim miejscu zrealizowane i prześledzisz kroki, które do nich doprowadziły.",[16,70173,55486,70174,70176,70177,70180],{},[949,70175,69866],{}," dowiesz się, m.in. jakie produkty zostały chociaż raz kupione, co najchętniej wybierają Twoi klienci, kiedy przychód był najwyższy, a kiedy zmalał i jaki był czas od kontaktu użytkowników z reklamą do konwersji. ",[224,70178,70179],{},"Moduł ten bardzo ułatwia rozeznanie się z bieżącej sytuacji sklepu"," oraz jego prowadzenie, dlatego tak ważne jest poświęcenie chwili na jego konfigurację!",[220,70182,70184],{"id":70183},"filtrowanie-i-segmentacja","Filtrowanie i segmentacja",[16,70186,70187,70188,70191,70192,673],{},"Filtrowanie wyników w Google Analytics pozwoli Ci ",[224,70189,70190],{},"dotrzeć do tych danych, na których rzeczywiście Ci zależy",". Dzięki filtrom zachowasz porządek, dostaniesz mniejszą ilość informacji do analizy i szybciej wyciągniesz wartościowe wnioski. Co można ",[949,70193,70194],{},"odfiltrować",[51,70196,70197,70200,70203,70206,70209],{},[54,70198,70199],{},"Ruch z wybranego IP – np. Twojego prywatnego lub firmowego",[54,70201,70202],{},"Ruch z wybranej lokalizacji",[54,70204,70205],{},"Ruch spowodowany odwiedzinami botów",[54,70207,70208],{},"Ruch z wybranych przeglądarek",[54,70210,70211],{},"Ruch z wybranej domeny",[16,70213,70214],{},"Po co to robić?",[51,70216,70217,70220,70223],{},[54,70218,70219],{},"Aby wykluczyć z raportów dla biznesów lokalnych odwiedziny osób spoza obszaru działania",[54,70221,70222],{},"Aby raportować działania wykonywanie jedynie w określonym katalogu lub tylko w kilku wybranych",[54,70224,70225],{},"Aby śledzić wybrane subdomeny w oddzielnych widokach danych",[16,70227,70228,70229,70232,70233,70236],{},"Segmentacja w Google Analytics polega na wydzieleniu pewnej części danych, czyli segmentu, z całości. Dzięki tej funkcji, ",[224,70230,70231],{},"zamiast za każdym razem ręcznie wydzielać raport"," o zachowaniu konkretnej grupy użytkowników, ",[224,70234,70235],{},"możesz mieć go zawsze na wyciągnięcie ręki",". Ponadto, możesz wydzielić więcej niż jeden segment i porównywać ze sobą otrzymane wyniki. Do czego może przydać się segmentacja?",[51,70238,70239,70242,70245,70248,70251,70254,70257,70260],{},[54,70240,70241],{},"Do przyjrzenia się, jak użytkownicy mobilni radzą sobie z przejściem procesów na stronie",[54,70243,70244],{},"Do porównania zachowań różnych grup docelowych",[54,70246,70247],{},"Do analizy użytkowników porzucających koszyk",[54,70249,70250],{},"Do wydzielenia ruchu z wyników wyszukiwania",[54,70252,70253],{},"Do wydzielenia sesji z transakcjami",[54,70255,70256],{},"Do oddzielenia ruchu z płatnych kampanii",[54,70258,70259],{},"Do oddzielenia ruchu na konkretnej podstronie",[54,70261,70262],{},"Do przyjrzenia się powracającym użytkownikom",[16,70264,70265,70266,70269,70270,284],{},"I do sprawdzenia wielu innych zagadnień. W opcjach zaawansowanych można wykorzystywać nawet kryteria ",[949,70267,70268],{},"i\u002F lub"," oraz łączyć kryteria w sekwencje. Mimo, że GA podpowiada gotowe segmenty, ich wykorzystanie oraz tworzenie nowych ",[224,70271,70272],{},"zależy jedynie od Twoich potrzeb i pomysłów",[16,70274,70275,70276,70279,70280,1142,70283,70286,70287,284],{},"Mam nadzieję, że rozwiałam Twoje wątpliwości, czy Google Analytics w e-commerce jest potrzebny. Odpowiedź jest tylko jedna! Google nie bez przyczyny zadbało o złożone raportowanie zachowań użytkowników. Ich zebranie, odpowiednie przefiltrowanie i analiza mogą przynieść wymierne efekty dla Twojego biznesu – nie tylko ",[224,70277,70278],{},"zwiększyć sprzedaż",", ale m.in. ",[224,70281,70282],{},"poprawić UX",[224,70284,70285],{},"zwiększyć czas pobytu w witrynie",". Google Analytics (e-commerce) nie daje gotowych rozwiązań ani nie pokazuje, co zmienić, by poprawić swoje wyniki. Daje jednak możliwość dogłębnego poznania swojego sklepu i jego klientów, co przy trafnej interpretacji i podjęciu odpowiednich kroków ",[224,70288,70289],{},"poprowadzi Cię do celu",{"title":34,"searchDepth":190,"depth":190,"links":70291},[70292,70293],{"id":69831,"depth":190,"text":69832},{"id":69922,"depth":190,"text":69923,"children":70294},[70295,70296,70297,70298,70299,70300],{"id":69948,"depth":359,"text":69933},{"id":69972,"depth":359,"text":69936},{"id":70051,"depth":359,"text":69939},{"id":70094,"depth":359,"text":69942},{"id":41736,"depth":359,"text":41756},{"id":70183,"depth":359,"text":70184},"2018-11-19","Prowadząc sklep, nie sposób obejść się bez informacji, czego szukają Twoi klienci, co najczęściej kupują, czego nie kupują i dlaczego. Sklep internetowy nie stanowi tutaj wyjątku, a jego zaletą jest t","\u002Fblog\u002Fimages\u002Fpodstawy-google-analytics-e-commerce.webp",{},"\u002Fblog\u002Fpodstawy-google-analytics-e-commerce",{"title":69782,"description":70302},"blog\u002Fpodstawy-google-analytics-e-commerce","N-5Xu8kJicss9Qg_g-nLPNK1M137CCC5JnGhwbRJFW4",{"id":70310,"title":70311,"author":377,"body":70312,"category":196,"coverStyle":197,"date":70878,"description":70879,"excerpt":197,"extension":200,"image":70880,"meta":70881,"navigation":203,"path":70882,"readTime":3881,"seo":70883,"seoDescription":197,"stem":70884,"__hash__":70885},"blog\u002Fblog\u002F22-krotkie-i-praktyczne-porady-ktore-pokaza-ci-jak-lepiej-pisac.md","22 krótkie i praktyczne porady, które pokażą Ci, jak lepiej pisać",{"type":9,"value":70313,"toc":70848},[70314,70323,70327,70329,70340,70344,70355,70359,70366,70389,70392,70396,70399,70403,70421,70425,70432,70436,70443,70447,70454,70458,70469,70473,70480,70484,70498,70502,70506,70521,70525,70535,70543,70554,70562,70573,70583,70594,70597,70601,70611,70615,70633,70639,70643,70658,70662,70664,70667,70693,70706,70708,70718,70730,70734,70741,70773,70780,70784,70787,70794,70798,70829,70835,70839,70845],[16,70315,70316,70319,70320,284],{},[224,70317,70318],{},"Nigdy nie jest tak dobrze, aby nie mogło być lepiej."," Zwłaszcza jeśli chodzi o poziom umiejętności zawodowych, a marketingowych w szczególności. Rynek zmienia się bardzo dynamicznie, zmieniają się więc potrzeby klientów i lista rzeczy, które wypada opanować. Dotyczy to również copywriterów, którzy często zastanawiają się, jak lepiej pisać. Jeśli należysz do tego grona, przeczytaj moje ",[224,70321,70322],{},"porady dla copywritera",[12,70324,70326],{"id":70325},"jak-lepiej-pisać-techniki-sztuczki-porady","Jak lepiej pisać? Techniki, sztuczki, porady",[220,70328,50874],{"id":47778},[16,70330,70331,70332,70335,70336,70339],{},"Opowiadanie historii to dużo większe wyzwanie od ",[949,70333,70334],{},"zwykłego"," pisania. Ale to też dużo większa frajda dla czytelnika, a co za tym idzie – większa skuteczność biznesowa. Buduj więzi, wzbudzaj emocje i bądź autentyczny. Opanuj tę sztukę, jeśli ",[224,70337,70338],{},"chcesz porywać swoimi tekstami","! Na dobry początek polecam zacząć obserwować Pawła Tkaczyka oraz przyjrzeć się technikom narracji Steve’a Jobsa.",[220,70341,70343],{"id":70342},"persony","Persony",[16,70345,70346,70347,70350,70351,70354],{},"Pamiętaj, że zawsze piszesz dla kogoś. Jeśli tej osoby nie znasz, może być Ci trudniej, dlatego postaraj się ją poznać. ",[224,70348,70349],{},"Stworzenie persony"," bardzo Ci w tym pomoże! Nadaj jej imię, cechy, zainteresowania, styl życia, potrzeby, obawy, dodaj też kilka smaczków. Im bardziej szczegółowa postać, tym prościej będzie Ci się do niej zwracać. ",[224,70352,70353],{},"Zdecydowanie łatwiej"," przekonywać do zakupów na Twojej stronie 22-letnią Kasię, studentkę polonistyki i entuzjastkę kawowej alternatywy niż mówić do powietrza.",[220,70356,70358],{"id":70357},"technika-dynaq","Technika DynaQ",[16,70360,70361,70362,70365],{},"DynaQ to technika opracowana przez copywritera Darka Puzyrkiewicza i pomaga uporządkować oraz rozwinąc temat, na który piszesz. ",[224,70363,70364],{},"Polega na tym, by udzielić odpowiedzi na 7 pytań potencjalnego odbiorcy czy klienta",". Aby lepiej zobrazować jej działanie, posłużę się przykładem stworzonej wyżej Kasi.",[51,70367,70368,70371,70374,70377,70380,70383,70386],{},[54,70369,70370],{},"Kto? Np. Kto według Kasi jest godny zaufania w kwestii kawy? Kto byłby najlepszym towarzyszem degustacji nowego zakupu?",[54,70372,70373],{},"Co? Np. Co chciałaby kupić? Co może uzupełnić jej zakupy?",[54,70375,70376],{},"Ile? Ile może wydać? Ile może czekać na przesyłkę? Ile kawy chce kupić?",[54,70378,70379],{},"Gdzie? Gdzie najchętniej złoży zamówienie? Gdzie je odbierze? Gdzie najchętniej wypije swoją kawę?",[54,70381,70382],{},"Kiedy? Kiedy będzie zamawiać produkty, a kiedy je konsumować?",[54,70384,70385],{},"Jak? Jak chce przyrządzić i wypić swoją kawę?",[54,70387,70388],{},"Dlaczego? Dlaczego akurat kawa? Dlaczego chce zgłębiać wiedzę na temat różnych gatunków i metod parzenia?",[16,70390,70391],{},"Pytania tworzą pełniejszy, wielowymiarowy obraz potrzeb Twojego odbiorcy – Ty musisz jedynie wybrać te informacje, które najlepiej sprawdzą się w danej sytuacji. Ta metoda jasno pokazuje, jak lepiej pisać.",[220,70393,70395],{"id":70394},"pisz-nie-patrz","Pisz, nie patrz!",[16,70397,70398],{},"Pisanie bezwzrokowe znacznie przyspiesza proces tworzenia tekstu. Poza tym pozwala zachować prawidłową postawę ciała, skupić się na tym, co ważne i rozłożyć pracę na wszystkie 10 palców. W sieci można znaleźć wiele stron, dzięki którym się tego nauczysz. Jedną z nich jest kurspisania.pl.",[220,70400,70402],{"id":70401},"przygotowanie-brief-plan-research-notatki","Przygotowanie – brief, plan, research, notatki",[16,70404,70405,70406,70409,70410,70413,70414,70416,70417,70420],{},"Kiedyś wydawało mi się, że wena i klawiatura to jedyne, czego potrzebuję do napisania fantastycznego tekstu. Teraz wiem, że dużo ważniejsze od natchnienia jest dobre przygotowanie. Co, poza kubkiem kawy, jest potrzebne? ",[224,70407,70408],{},"Przede wszystkim brief",". Wiem, że na dźwięk tego słowa dreszczy dostają i nadawcy, i odbiorcy. Jednak, jeśli piszesz dla klienta, przeprowadź krótki wywiad dla Waszego wspólnego dobra. Nie musisz nawet tworzyć dokumentu – wypytaj o najważniejsze rzeczy mailowo lub telefonicznie. Przed rozpoczęciem właściwej pracy dobrze też rozpisać sobie ",[224,70411,70412],{},"ogólny plan tekstu",". Punkty, podpunkty, konkretne zagadnienia i orientacyjna liczba znaków w każdym, jeśli masz określony limit. Z taką rozpiską dużo łatwiej zrobić ",[224,70415,56900],{},", który jest kolejnym krokiem przygotowań. Szukaj ciekawych i wiarygodnych informacji na temat kolejnych akapitów, a potem zbierz wszystkie linki i cytaty w osobnym dokumencie, który będziesz mieć pod ręką podczas pisania. Mi również ",[224,70418,70419],{},"bardzo pomagają notatki",", które robię przed i w trakcie, aby nie uciekła mi żadna myśl.",[220,70422,70424],{"id":70423},"nic-na-siłę","Nic na siłę",[16,70426,70427,70428,70431],{},"Jestem przekonana, że też czasami masz tak, że wpadnie Ci do głowy turbochwytliwe hasło, na którym chcesz oprzeć tekst lub jego część. Wtedy je zapisujesz i próbujesz rozwinąć. I próbujesz, i próbujesz, ale jak na złość nic nie chce do niego pasować. ",[224,70429,70430],{},"Najczęściej, żeby ruszyć dalej, trzeba zwyczajnie odpuścić",". Wiem, że to trudne, gdy jesteś przekonany, że TO jedno zdanie zawojuje świat i skradnie serca czytelników zapewniając Ci tytuł Mistrza Mowy Polskiej i sławę na pokolenia. Co Ci jednak po nim, gdy blokuje powstanie reszty tekstu? Obierz inny kierunek, a ono może przyda się w trakcie.",[220,70433,70435],{"id":70434},"język-korzyści-na-twoją-korzyść","Język korzyści na Twoją korzyść",[16,70437,70438,70439,70442],{},"Jeśli chcesz wiedzieć, jak lepiej pisać, aby więcej sprzedawać, naucz się języka korzyści. Gdy ",[224,70440,70441],{},"poznasz potrzeby i problemy swoich odbiorców"," będzie Ci dużo łatwiej postawić się na ich miejscu i znaleźć rozwiązanie. Najważniejsze, według mnie, porady dla copywritera związane z tym zagadnieniem, to głęboki research i zastosowanie kilku technik. Są nimi np. uzupełnianie cech korzyściami, stosowanie perswazyjnego słownictwa, odwoływanie się do emocji i stosowanie testimoniali.",[220,70444,70446],{"id":70445},"jesteś-pewny-sprawdź-dwa-razy","Jesteś pewny – sprawdź dwa razy",[16,70448,70449,70450,70453],{},"Weryfikuj informacje. Zarówno w przypadku źródeł, jak i kwestii technicznych typu ortografia, gramatyka czy składnia. Bo w pisaniu dużo lepiej od brawury sprawdza się pokora. Jeśli coś Ci świta, ale nie jesteś pewny, czy masz rację – sprawdź to. Jeśli jesteś o czymś święcie przekonany – sprawdź to dwa razy. Nikt z nas nie jest omnibusem i naprawdę ",[224,70451,70452],{},"nie ma wstydu w tym, że copywriter korzysta ze słownika",". To nie umniejsza Twojej wartości na rynku tylko sprawia, że jesteś solidny, wiarygodny i coraz lepszy w tym, co robisz.",[220,70455,70457],{"id":70456},"gdy-się-człowiek-spieszy","Gdy się człowiek spieszy…",[16,70459,70460,70461,70464,70465,70468],{},"Wiadomo, że pośpiech jest złym doradcą, a deadline największym wrogiem kreatywności. Nawet, gdy masz do napisania jedną stronę, nie zostawiaj tego na ostatnią chwilę. ",[224,70462,70463],{},"Zacznij odpowiednio wcześniej"," i zostaw gotowy tekst na parę godzin lub nawet dzień. Takie działanie ma dwie zalety. Po pierwsze, bardzo prawdopodobne, że ",[949,70466,70467],{},"na spokojnie"," wpadnie Ci do głowy coś ciekawego, co będziesz mógł dodać. Po drugie, ostatecznie sczytanie daje dużo lepsze rezultaty, gdy mózg odpocznie od tekstu – zauważysz więcej błędów.",[220,70470,70472],{"id":70471},"nie-czekaj-na-wenę","Nie czekaj na wenę!",[16,70474,70475,70476,70479],{},"Jak pisać lepsze teksty? Nie czekaj, aż palec boży w blasku chwały tknie w Ciebie złotą iskierkę zapału, bo się raczej nie doczekasz. Weź sprawy w swoje ręce i pokonaj niemoc twórczą! Jeśli musisz pracować w chwili, gdy Twoja pomysłowość jest na zerowym poziomie, ",[224,70477,70478],{},"pisz cokolwiek",". Nawet, jeśli na początku będzie to suche i bez polotu, w trakcie się rozkręcisz i później będzie dużo lepiej! Możesz opisać zagadnienie na tyle, na ile stać Cię w danym momencie, aby później wprowadzić poprawki i uzupełnić tekst. To wciąż bardziej efektywne niż gapienie się w sufit.",[220,70481,70483],{"id":70482},"wypracuj-swój-styl","Wypracuj swój styl",[16,70485,70486,70487,70490,70491,70494,70495,284],{},"Gdzieś usłyszałam, że od złego stylu gorszy jest tylko jego brak. Pracuj więc nad tym, aby Twoje teksty wyróżniały się na tle innych. Żeby miały charakter. To bardzo ważne, bo konkurując z innymi copywriterami o zlecenia, często właśnie styl bywa dla zleceniodawcy decydującym kryterium. Drobne błędy i literówki można naprawić dzięki korekcie, ale stylu tekstowi nikt za Ciebie nie nada. I nie chodzi o to, aby w każdym zleceniu wciskać na siłę prawie zabawne sformułowania albo być niepotrzebnie kontrowersyjnym. Bardziej o to, aby mieć odwagę być ",[224,70488,70489],{},"trochę nieszablonowym",", pozwolić ",[224,70492,70493],{},"zabrać głos emocjom"," i zostawić w zapisanych słowach trochę ",[224,70496,70497],{},"swojej osobowości",[12,70499,70501],{"id":70500},"jak-lepiej-pisać-narzędzia-i-inne-pomoce","Jak lepiej pisać? Narzędzia i inne pomoce",[220,70503,70505],{"id":70504},"mów-zamiast-pisać","Mów zamiast pisać",[16,70507,70508,70509,70512,70513,70516,70517,70520],{},"Gdy otworzysz dokument Google w Chrome, wybierz zakładkę ",[949,70510,70511],{},"Tools"," i narzędzie ",[949,70514,70515],{},"Voice Typing"," albo użyj skrótu Ctrl+Shift+S. Dalsza obsługa jest banalna, więc nie będę jej opisywać. Nawet, jeśli masz wątpliwości, przełam się i wypróbuj. Sama byłam przekonana, że aby podyktować coś sensownego, muszę to sobie najpierw napisać, a tu proszę. Mimo tego, że w trakcie mówienia często zmieniam koncepcję, ",[224,70518,70519],{},"dużo szybciej idzie"," mi zebranie podyktowanego tekstu w spójną całość. To dowód, że warto przetestować nawet te porady dla copywritera, w które nie do końca się wierzy.",[220,70522,70524],{"id":70523},"chwytliwy-tytuł","Chwytliwy tytuł",[16,70526,70527,70528,70531,70532,284],{},"Dobrych nagłówków ze świecą szukać. ",[224,70529,70530],{},"Napisanie tytułu, który urzeknie czytelnika, jest nie lada sztuką"," i czasem może zająć sporo czasu. Na ratunek przychodzą narzędzia, które czasem ",[224,70533,70534],{},"zrobią to za Ciebie",[16,70536,70537,70540,70541,243],{},[224,70538,70539],{},"Content Idea Generator"," (portent.com\u002Ftools\u002Ftitle-maker) na podstawie podanej frazy wygeneruje propozycję razem z krótkim opisem poszczególnych elementów. W razie niezadowolenia można przeładować stronę i otrzymać kolejną. Przykłady dla wyrazu ",[949,70542,11227],{},[51,70544,70545,70548,70551],{},[54,70546,70547],{},"Will content ever rule the world?",[54,70549,70550],{},"How Twitter can teach you about content",[54,70552,70553],{},"How content made me a better person",[16,70555,70556,70559,70560,243],{},[224,70557,70558],{},"Title Generator"," (title-generator.com) idzie na całość i za jednym zamachem daje Ci 700 wyników. Znów trzy przykładowe, tym razem dla ",[949,70561,5880],{},[51,70563,70564,70567,70570],{},[54,70565,70566],{},"5 Romantic SEO Ideas",[54,70568,70569],{},"How To Teach SEO Like A Pro",[54,70571,70572],{},"There’s Big Money In SEO",[16,70574,70575,70578,70579,70582],{},[224,70576,70577],{},"Blog Title Generator"," (seopressor.com\u002Fblog-title-generator) ma tę przewagę, że pozwala określić rodzaj podawanej frazy – może to być osoba, event, produkt i parę innych. Ja wybrałam osobę i wpisałam ",[949,70580,70581],{},"Lady Gaga",". Otrzymałam 1168 wyników, w tym m.in.:",[51,70584,70585,70588,70591],{},[54,70586,70587],{},"15 Beautiful Reasons We Can’t Help But Fall In Love With Lady Gaga",[54,70589,70590],{},"The Reasons Why We Love Lady Gaga",[54,70592,70593],{},"Seven Reasons Why You Can’t Help But Like Lady Gaga",[16,70595,70596],{},"Jak widać, wyniki czasem są bardziej, a czasem mniej sensowne. Jest ich jednak na tyle dużo, że spokojnie można wybrać coś użytecznego.",[220,70598,70600],{"id":70599},"antyplagiat","Antyplagiat",[16,70602,70603,70604,70607,70608,53005],{},"Wszyscy wiemy, jak ważna jest ",[224,70605,70606],{},"unikalność tekstów",". Dotyczy to zarówno osób piszących artykuły pod wyszukiwarki, jak i tych, które je zamawiają. Jeśli chcesz mieć pewność, że Twój tekst jest niepowtarzalny (albo że Twój copywriter nie zaszalał za bardzo z Ctrl+C, Ctrl+V) wrzuć go w jedno z wielu bezpłatnych narzędzi (np. narzedziaseo.godziolink.pl\u002Fsprawdz-plagiat-unikalno-tekst-w). Dla przykładu, wkleiłam tam dwa poprzednie punkty tego tekstu. Wynik to ",[949,70609,70610],{},"100% Unique Content",[220,70612,70614],{"id":70613},"koniec-z-powtórzeniami","Koniec z powtórzeniami",[16,70616,70617,70620,70621,70624,70625,70628,70629,70632],{},[949,70618,70619],{},"Chodzi mi o to, aby język giętki powiedział wszystko, co pomyśli głowa",", napisał wieszcz. I nie tylko jemu o to chodzi. Zakładam, że Tobie też, skoro tu jesteś. Czasem jednak, mimo starań, nie udaje się znaleźć tego najlepszego słowa, więc wstawiasz inne, o podobnym znaczeniu. A podczas czytania gotowego tekstu okazuje się, że pasowało nie tylko w tam, ale też w 12 kolejnych miejscach. I kilka innych wyrazów również, ale ",[224,70622,70623],{},"trudno naraz zorientować się, czy rzeczywiście jest ich zbyt wiele",", czy to tylko Twoje wrażenie. W takich sytuacjach wrzuć copy do narzędzia typu ",[949,70626,70627],{},"word counter"," (np. wordcounter.io). Wzięłam na tapet spory fragment pierwszej księgi ",[949,70630,70631],{},"Pana Tadeusza",". Na screenie możecie zobaczyć, że licznik pokazuje nie tylko liczbę powtórzeń i ich wartość procentową, ale też wszystkich zdań, wierszy, wyrazów, znaków oraz wyrazy. W ten sam sposób sprawdzisz zagęszczenie keywordów.",[16,70634,34642,70635,70638],{},[224,70636,70637],{},"nie wymyślaj synonimów na siłę",". Jeśli piszesz o wróblach, nie unikaj powtarzania nazwy gatunku i nie zastępuj jej dziwnymi opisowymi określeniami ani, o zgrozo, łacińską nazwą (tak, to się naprawdę zdarza). Wygląda to nienaturalnie i razi dużo bardziej niż częste powtarzanie tego samego wyrazu.",[220,70640,70642],{"id":70641},"boost-your-focus","Boost your focus!",[16,70644,70645,70646,70649,70650,70653,70654,70657],{},"Jeżeli łatwo się rozpraszasz, skorzystaj z narzędzi, które pomagają utrzymać skupienie. W ",[224,70647,70648],{},"noisli.com"," włącz sobie sprzyjający skupieniu biały szum, w ",[224,70651,70652],{},"tomato-timer.com"," ustaw czas pracy i przerw, a w ",[224,70655,70656],{},"Go Fucking Work"," zablokuj tymczasowo wszystkie kuszące strony.",[12,70659,70661],{"id":70660},"jak-lepiej-pisać-źródła-wiedzy-i-inspiracji","Jak lepiej pisać? Źródła wiedzy i inspiracji",[220,70663,53769],{"id":65464},[16,70665,70666],{},"Coraz więcej osób i firm zakłada swoje grupy na Facebooku, dzięki czemu pomoc można znaleźć łatwiej niż kiedykolwiek. Oto kilka z nich:",[51,70668,70669,70679,70685],{},[54,70670,70671,70678],{},[224,70672,70673],{},[182,70674,70677],{"href":70675,"rel":70676},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fcopypogaduchy\u002F",[349],"Copy pogaduchy"," – luźne rozmowy o copywriterskich sprawach",[54,70680,70681,70684],{},[224,70682,70683],{},"O języku polskim po polsku"," – miejsce, gdzie możesz zapytać o radę na temat konkretnych zagadnień",[54,70686,70687,70692],{},[224,70688,70689],{},[182,70690,65681],{"href":65679,"rel":70691},[349]," – tematycznie to połączenie dwóch powyższych",[16,70694,70695,70698,70699,3222,70702,70705],{},[224,70696,70697],{},"Jednak zanim zapytasz",", czy piszemy ",[949,70700,70701],{},"w cudzysłowie",[949,70703,70704],{},"w cudzysłowiu",", skorzystaj z porad w kolejnym punkcie!",[220,70707,54432],{"id":54431},[16,70709,70710,70711,70714,70715,284],{},"Strona ",[949,70712,70713],{},"Słownika języka polskiego"," oraz Poradni Językowej to pierwsza instancja, do której powinieneś zwrócić się po pomoc. Sjp.pwn.pl to naprawdę ogromna skarbnica wiedzy na wszelkie tematy związane z naszym językiem, więc skorzystaj z niej, zanim zapytasz na grupie czy forum. Bardzo możliwe, że ",[224,70716,70717],{},"rozwiążesz swój problem w kilkanaście sekund",[16,70719,70720,70721,1102,70724,1142,70727,284],{},"Warto zaopatrzyć się też w słowniki papierowe, jak ",[949,70722,70723],{},"Wielki słownik poprawnej polszczyzny PWN",[949,70725,70726],{},"Wielki słownik ortograficzny PWN",[949,70728,70729],{},"Słownik dobrego stylu",[220,70731,70733],{"id":70732},"rzetelne-źródła","Rzetelne źródła",[16,70735,70736,70737,70740],{},"Złożyło się, że żyjemy w czasach, w których ",[224,70738,70739],{},"nieprawdziwe informacje zalewają nas z każdej strony",". Niektóre już na pierwszy rzut oka wydają się podejrzane, jednak na inne czasami dajemy się nabrać. Są jednak sposoby, które pomogą zweryfikować wiarygodność.",[51,70742,70743,70749,70755,70761,70767],{},[54,70744,70745,70748],{},[224,70746,70747],{},"Zbadaj źródło."," Przyjrzyj się bliżej stronie, z której czerpiesz informacje. Przeczytaj o jej misji, sprawdź informacje kontaktowe, dowiedz się więcej o autorze.",[54,70750,70751,70754],{},[224,70752,70753],{},"Przeczytaj wszystko."," Treść artykułu może być całkowicie inna niż sugeruje krzykliwy nagłówek.",[54,70756,70757,70760],{},[224,70758,70759],{},"Poszukaj głębiej."," Sprawdź, czy podane źródła potwierdzają informacje z artykułu oraz czy pojawiają się w innych, rzetelnych publikacjach.",[54,70762,70763,70766],{},[224,70764,70765],{},"Sprawdź datę"," i upewnij się, że publikacja odnosi się do wydarzeń, o których piszesz.",[54,70768,70769,70772],{},[224,70770,70771],{},"Bądź obiektywny."," Upewnij się, czy Twoja osobista opinia nie rzutuje na interpretację informacji.",[16,70774,70775,70776,70779],{},"Jeśli masz potrzebę i możliwość – ",[224,70777,70778],{},"zapytaj o zdanie specjalistę"," w danej dziedzinie.",[220,70781,70783],{"id":70782},"blogi","Blogi",[16,70785,70786],{},"W sieci jest wiele blogów, które przydadzą się każdemu, kto szuka sposobów, jak pisać lepsze teksty. Różni pisarze, korektorzy, copywriterzy i inni, którzy zawodowo zajmują się stukaniem w klawiaturę chętnie dzielą się w sieci swoją wiedzą. Jeśli zrobisz dobry research, z pewnością znajdziesz coś przydatnego.",[16,70788,70789,70790,70793],{},"Z blogów warto korzystać też ",[224,70791,70792],{},"podczas pisania na konkretne tematy",". Jeśli są prowadzone przez pasjonatów, zawodowców i specjalistów, mogą dostarczyć wielu informacji oraz insightów do wykorzystania w Twoim tekście.",[220,70795,70797],{"id":70796},"książki","Książki",[16,70799,70800,70801,70804,70805,1102,70807,1102,70810,1102,70812,70815,70816,1102,70819,1102,70822,1102,70825,70828],{},"Książki, książki, książki. ",[224,70802,70803],{},"Aby dobrze pisać, trzeba dużo czytać",", a książki są nieodzownym elementem pracy dobrego contentowca. Czytaj literaturę branżową (np. ",[949,70806,57743],{},[949,70808,70809],{},"Magia słowa",[949,70811,57728],{},[949,70813,70814],{},"Język na sprzedaż","), językową (np. ",[949,70817,70818],{},"Wszystko zależy od przyimka",[949,70820,70821],{},"Kultura języka polskiego",[949,70823,70824],{},"Nowe formy i normy, czyli poprawna polszczyzna w praktyce",[949,70826,70827],{},"Mówiąc inaczej",") oraz każdą inną. Obcowanie z różnymi stylami i obycie ze słowem jest równie ważne, co znajomość norm i zasad.",[16,70830,70831,70834],{},[224,70832,70833],{},"Czytać można też słowniki i encyklopedie","! Wybierz jedną i postanów, że codziennie przeczytasz objaśnienia pięciu kolejnych wyrazów. Nie zajmie Ci to zbyt wiele czasu, a korzyści zobaczysz szybko.",[220,70836,70838],{"id":70837},"inspiracje","Inspiracje",[16,70840,70841,70844],{},[224,70842,70843],{},"Szukaj ich wszędzie."," Na zagranicznych blogach i portalach, w Google Trends, raportach Sotrendera i codziennym życiu. Noś przy sobie notes i zapisuj wszystko, co przyjdzie Ci na myśl. Nigdy nie wiesz, kiedy przyda Ci się dany temat!",[16,70846,70847],{},"Cieszę się, że mogłam podzielić się z Tobą kilkoma sztuczkami, które pomagają w pracy nad tekstem. Jeśli masz (a pewnie masz!) swoje sposoby, jak lepiej pisać, daj znać. Sharing is caring!",{"title":34,"searchDepth":190,"depth":190,"links":70849},[70850,70863,70870],{"id":70325,"depth":190,"text":70326,"children":70851},[70852,70853,70854,70855,70856,70857,70858,70859,70860,70861,70862],{"id":47778,"depth":359,"text":50874},{"id":70342,"depth":359,"text":70343},{"id":70357,"depth":359,"text":70358},{"id":70394,"depth":359,"text":70395},{"id":70401,"depth":359,"text":70402},{"id":70423,"depth":359,"text":70424},{"id":70434,"depth":359,"text":70435},{"id":70445,"depth":359,"text":70446},{"id":70456,"depth":359,"text":70457},{"id":70471,"depth":359,"text":70472},{"id":70482,"depth":359,"text":70483},{"id":70500,"depth":190,"text":70501,"children":70864},[70865,70866,70867,70868,70869],{"id":70504,"depth":359,"text":70505},{"id":70523,"depth":359,"text":70524},{"id":70599,"depth":359,"text":70600},{"id":70613,"depth":359,"text":70614},{"id":70641,"depth":359,"text":70642},{"id":70660,"depth":190,"text":70661,"children":70871},[70872,70873,70874,70875,70876,70877],{"id":65464,"depth":359,"text":53769},{"id":54431,"depth":359,"text":54432},{"id":70732,"depth":359,"text":70733},{"id":70782,"depth":359,"text":70783},{"id":70796,"depth":359,"text":70797},{"id":70837,"depth":359,"text":70838},"2018-11-16","Nigdy nie jest tak dobrze, aby nie mogło być lepiej. Zwłaszcza jeśli chodzi o poziom umiejętności zawodowych, a marketingowych w szczególności. Rynek zmienia się bardzo dynamicznie, zmieniają się więc","\u002Fblog\u002Fimages\u002F22-krotkie-i-praktyczne-porady-ktore-pokaza-ci-jak-lepiej-pisac.webp",{},"\u002Fblog\u002F22-krotkie-i-praktyczne-porady-ktore-pokaza-ci-jak-lepiej-pisac",{"title":70311,"description":70879},"blog\u002F22-krotkie-i-praktyczne-porady-ktore-pokaza-ci-jak-lepiej-pisac","80g1Wdu4cO5Qrp16aIDpVVVMtdjpyiMsvAtjOCZohE0",{"id":70887,"title":70888,"author":377,"body":70889,"category":17222,"coverStyle":197,"date":71495,"description":71496,"excerpt":197,"extension":200,"image":71497,"meta":71498,"navigation":203,"path":71499,"readTime":14147,"seo":71500,"seoDescription":197,"stem":71501,"__hash__":71502},"blog\u002Fblog\u002F20-najlepszych-podcastow-o-marketingu.md","20 najlepszych podcastów o marketingu",{"type":9,"value":70890,"toc":71472},[70891,70894,70904,70907,70911,70914,70917,70926,70933,70937,70939,70948,70962,70968,70972,70977,70979,70985,70994,71000,71004,71006,71016,71019,71025,71029,71034,71036,71039,71050,71056,71060,71063,71070,71074,71076,71083,71096,71102,71106,71111,71113,71116,71125,71128,71134,71138,71141,71144,71153,71159,71163,71165,71172,71181,71187,71189,71191,71194,71203,71210,71214,71219,71221,71224,71231,71236,71240,71242,71247,71256,71262,71266,71268,71277,71287,71293,71295,71297,71303,71312,71318,71322,71327,71329,71332,71341,71348,71352,71354,71357,71366,71372,71376,71378,71381,71392,71398,71401,71403,71406,71415,71422,71426,71428,71431,71440,71446,71450,71455,71457,71460,71463,71469],[16,70892,70893],{},"Podcasty, czyli internetowe serie tematycznych nagrań audio, zyskują w Polsce coraz większą popularność. Całkowicie zasłużenie, bo dają wiele korzyści, których próżno szukać na blogach, vlogach i w książkach.",[16,70895,70896,70897,70899,70900,70903],{},"Dlaczego warto słuchać podcastów? Po pierwsze, najczęściej są wystarczająco długie, aby wyczerpać konkretny temat, a słuchając regularnie materiałów od specjalistów z danej dziedziny można zyskać obszerną i uporządkowaną wiedzę. Po drugie, można robić to ",[949,70898,50260],{}," – jadąc samochodem, sprzątając, spacerując po mieście. Po trzecie, przystępna forma ",[949,70901,70902],{},"do słuchania"," sprawia, że nawet w przypadku trudnych tematów i bardzo długich odcinków przyswaja się wiedzę efektywniej, niż czytając.",[16,70905,70906],{},"Podcasty nagrywane są przez specjalistów z wielu różnych dziedzin. Przygotowałam listę tych, które pomogą Wam zostać jeszcze lepszymi marketerami!",[12,70908,70910],{"id":70909},"pomagam-w-kreatywnej-pracy","Pomagam w Kreatywnej Pracy",[16,70912,70913],{},"Język: polski",[16,70915,70916],{},"Kreatywna praca to chleb powszedni każdego marketera, więc miło, że Jacek Kłosiński oferuje nam wszystkim pomoc w codziennych zmaganiach 😉 Jacek ma spore doświadczenie w branży, a poza nagrywaniem podcastów prowadzi bloga, tworzy kursy i organizuje szkolenia. Naprawdę zna się na rzeczy, dlatego warto mu zaufać! Podcast nie ma jeszcze wielu odcinków, ale znajdziecie tam dużo ciekawych zagadnień. Tematyka kręci się głównie wokół efektywności, ale na liście można znaleźć też kilka ciekawych wywiadów.",[16,70918,70919,70920,3222,70923,284],{},"Tematy, jakie poruszył Jacek, to m.in. ",[949,70921,70922],{},"4 kroki do lepszych efektów",[949,70924,70925],{},"Jak wygrać z perfekcjonizmem",[16,70927,70928,70929],{},"Odwiedź stronę podcastu – ",[182,70930,70910],{"href":70931,"rel":70932},"https:\u002F\u002Fwww.radio.pl\u002Fp\u002Fpomocwkreatywnejpracy",[349],[12,70934,70936],{"id":70935},"mała-wielka-firma","Mała Wielka Firma",[16,70938,70913],{},[16,70940,70941,70944,70945,70947],{},[949,70942,70943],{},"Podcast dla biznesu, rozwoju i przyjemności słuchania"," – tak mówi o nim jego autor, Marek Jankowski. ",[949,70946,70936],{}," skierowana jest głównie do osób prowadzących własną działalność gospodarczą, jednak bardzo wiele tematów odnosi się do marketingu w różnych formach. W część odcinków wypowiada się sam Marek, jednak w wielu pojawiają się ciekawi goście. Ponadto, przez 8 lat podcast współtworzył Paweł Tkaczyk, którego chyba nikomu nie trzeba tutaj przedstawiać. Do tej pory ukazało się grubo ponad 200 odcinków, więc jeśli go nie słuchasz, to sporo nowej wiedzy przed Tobą!",[16,70949,70950,70951,70954,70955,70957,70958,70961],{},"Przykładowe, marketingowe tematy to ",[949,70952,70953],{},"Budowanie listy mailingowej"," (gość: Paweł Sala), ",[949,70956,7868],{}," (gość: Barbara Stawarz), ",[949,70959,70960],{},"Silna marka online"," (gość: Joanna Ceplin).",[16,70963,70928,70964],{},[182,70965,70936],{"href":70966,"rel":70967},"https:\u002F\u002Fwww.spreaker.com\u002Fshow\u002Fmala-wielka-firma",[349],[12,70969,70971],{"id":70970},"wnop","WNOP",[16,70973,70974],{},[32,70975],{"alt":34,"src":70976},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FPremiera-i-kulisy-nagrywania-audiobooka-zaufanieczyliwaluta-Mozilla-Firefox-2018-08-31-18.11.05-1024x587.png",[16,70978,70913],{},[16,70980,70981,70984],{},[949,70982,70983],{},"Więcej niż oszczędzanie pieniędzy"," nie jest podcastem skierowanym stricte do marketerów, jednak powinien poznać go każdy, kto jest przedsiębiorcą lub należy do branży digital\u002F marketing\u002F biznes. W podcaście Michała Szafrańskiego znajdziecie mnóstwo merytorycznej wiedzy o prowadzeniu firmy i organizacji pracy, obszerne wywiady (gościli u niego m.in. Michał Sadowski, Krzysztof Gonciarz i Michał Śliwiński) oraz dużą dozę inspiracji, otuchy i motywacji do działania!",[16,70986,70987,70988,1142,70991,284],{},"Marketerom szczególnie powinny przypaść do gustu m.in. odcinki ",[949,70989,70990],{},"Brand24 – droga od startupu przez markę osobistą założyciela do spółki giełdowej wycenianej na 100 mln złotych",[949,70992,70993],{},"Jak wziąć się do pracy po powrocie z urlopu – praktyczne wskazówki dla etatowca i freelancera",[16,70995,70928,70996],{},[182,70997,70983],{"href":70998,"rel":70999},"https:\u002F\u002Fjakoszczedzacpieniadze.pl\u002Fpodcast",[349],[12,71001,71003],{"id":71002},"prawo-dla-kreatywnych","Prawo dla kreatywnych",[16,71005,70913],{},[16,71007,71008,71009,71012,71013,71015],{},"Nie, nie – wcale nie chodzi tutaj o ",[949,71010,71011],{},"taki"," rodzaj kreatywności. ",[949,71014,71003],{}," to podcast dla przedstawicieli szeroko pojętej branży kreatywnej. Jego autorem jest Wojciech Wawrzak – autor bloga praKreacja, prawnik wyspecjalizowany w e-commerce i właśnie branży kreatywnej.",[16,71017,71018],{},"W odcinkach porusza tematy, które często nurtują marketerów, przedsiębiorców i twórców. Dowiecie się od niego m.in. czy można wysłać komuś zapytanie o pozwolenie na przesłanie oferty, jak RODO odnosi się do blogerów albo na jakie kruczki prawne powinny uważać osoby sprzedające przez Internet.",[16,71020,70928,71021],{},[182,71022,71003],{"href":71023,"rel":71024},"https:\u002F\u002Fsoundcloud.com\u002Fuser-110227255",[349],[12,71026,71028],{"id":71027},"rozmowy-b2b","Rozmowy B2B",[16,71030,71031],{},[32,71032],{"alt":34,"src":71033},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FPodcast-_-Marketing-B2B-Mozilla-Firefox-2018-08-31-18.10.52-1024x433.png",[16,71035,70913],{},[16,71037,71038],{},"Igor Bielobradek, autor bloga Marketing B2B, ma na swoim koncie dopiero 25 odcinków podcastu, jednak z pewnością na tym się nie skończy! Igor jest specjalistą od content marketingu, generowania leadów oraz marketing automation i właśnie o tych zagadnieniach najczęściej rozmawia z zaproszonymi gośćmi.",[16,71040,71041,71042,71045,71046,71049],{},"Przykładowe tematy to ",[949,71043,71044],{},"Strategia content marketingowa"," (gość: Rebecca Lieb), ",[949,71047,71048],{},"Segmentacja w marketingu B2B"," (goście: Łukasz Kosuniak, Wiktor Łyczko).",[16,71051,70928,71052],{},[182,71053,71028],{"href":71054,"rel":71055},"https:\u002F\u002Fb2b-marketing.pl\u002Fcategory\u002Fpodcast-2\u002F",[349],[12,71057,71059],{"id":71058},"patrzymy-szerzej","Patrzymy szerzej",[16,71061,71062],{},"Szymon Pieczyński i Oscar Rak poruszają mnóstwo zagadnień z obszaru marketingu i prowadzenia firmy. Obaj są właścicielami agencji marketingowych (chociaż żaden z nich swojej tak nie nazywa) z kilkuletnim doświadczeniem w biznesie.",[16,71064,70928,71065],{},[182,71066,71069],{"href":71067,"rel":71068},"https:\u002F\u002Fpatrzymyszerzej.pl\u002F",[349],"Patrzymyszerzej.pl",[12,71071,71073],{"id":71072},"z-pasją-o-mocnych-stronach","Z pasją o mocnych stronach",[16,71075,70913],{},[16,71077,71078,71079,71082],{},"Podcast o produktywności, odkrywaniu swoich talentów i wykorzystywaniu mocnych stron. Autor, Dominik Juszczyk, jest certyfikowanym trenerem Gallupa i zaryzykuję stwierdzeniem, że nie ma w polskim Internecie osoby, która opowiadałaby o zwiększaniu swojej efektywności lepiej niż on. Jeśli więc zależy Ci na rozwoju i byciu ",[949,71080,71081],{},"najlepszą wersją siebie"," – daj mu szansę!",[16,71084,71085,71086,1102,71089,71092,71093,284],{},"Kilka ciekawych tematów z podcastu Dominika: ",[949,71087,71088],{},"6 kroków pomocnych w dojrzewaniu talentu",[949,71090,71091],{},"Intencjonalne uczenie się"," i cykl ",[949,71094,71095],{},"Słownik talentów",[16,71097,70928,71098],{},[182,71099,71073],{"href":71100,"rel":71101},"https:\u002F\u002Fdominikjuszczyk.pl\u002Fcategory\u002Fpodcast\u002F",[349],[12,71103,71105],{"id":71104},"pani-swojego-czasu-od-kuchni","Pani Swojego Czasu od Kuchni",[16,71107,71108],{},[32,71109],{"alt":34,"src":71110},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FArchiwa_-Podcast-PANI-SWOJEGO-CZASUPANI-SWOJEGO-CZASU-Mozilla-Firefox-2018-08-31-18.11.55-1024x435.png",[16,71112,70913],{},[16,71114,71115],{},"Ola Budzyńska była trenerką umiejętności miękkich, prowadziła szkolenia z zarządzania czasem i, jak sama o sobie mówi, była bardzo zabieganą osobą. Teraz prowadzi swoją działalność online, ucząc rzesze internautów efektywnego zarządzania swoim czasem. Podcast dostępny na blogu Oli porusza tematy prowadzenia biznesu w sieci, które przydadzą się nie tylko przedsiębiorcom i freelancerom!",[16,71117,71118,71119,1142,71122,284],{},"Tytuły, które mogą przydać się marketerom, to np. ",[949,71120,71121],{},"Webinary w biznesie online",[949,71123,71124],{},"Zrób to dziś, czyli jak nie odkładać rozwoju biznesu online na jutro",[16,71126,71127],{},"To wszystko, jeśli chodzi o polskie podwórko, ale to jeszcze nie koniec! Zagraniczne podcasty są kopalnią marketingowej wiedzy, a ich wybór jest dużo większy, więc zapoznaj się z dalszą częścią listy.",[16,71129,70928,71130],{},[182,71131,71105],{"href":71132,"rel":71133},"https:\u002F\u002Fwww.paniswojegoczasu.pl\u002Fcategory\u002Fpodcast\u002F",[349],[12,71135,71137],{"id":71136},"online-marketing-made-easy","Online Marketing Made Easy",[16,71139,71140],{},"Język: angielski",[16,71142,71143],{},"Amy Porterfield jest znaną i cenioną ekspertką od marketingu internetowego. Jej podcast skierowany jest zarówno do początkujących, jak i doświadczonych marketerów – każdy znajdzie w nim odcinki dla siebie. Podcast Amy charakteryzuje się ciekawy doborem tematów oraz zapraszanych gości.",[16,71145,71146,71147,1142,71150,284],{},"Odcinki, na które warto zwrócić uwagę, to np. ",[949,71148,71149],{},"The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience",[949,71151,71152],{},"How I’ve Built My „Small, But Mighty” Team (The Wins, Fails & Fears)",[16,71154,70928,71155],{},[182,71156,71137],{"href":71157,"rel":71158},"https:\u002F\u002Fwww.amyporterfield.com\u002Famy-porterfield-podcast\u002F",[349],[12,71160,71162],{"id":71161},"copyblogger-fm","Copyblogger FM",[16,71164,71140],{},[16,71166,71167,71168,71171],{},"Copyblogger jest serwisem poświęconym copywriterom i content marketerom. Jeśli chcesz efektywniej używać słowa pisanego, poznawać sprytne sztuczki i nieszablonowe sposoby wykorzystywania marketingowych mechanizmów ",[949,71169,71170],{},"na piśmie",", poświęć trochę czasu i poznaj ten podcast.",[16,71173,71174,71175,717,71178,284],{},"Tematy, które mogą Cię zainteresować, to m.in. ",[949,71176,71177],{},"3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares",[949,71179,71180],{},"Storytelling for Modern Content Marketing",[16,71182,70928,71183],{},[182,71184,71162],{"href":71185,"rel":71186},"https:\u002F\u002Frainmaker.fm\u002Fseries\u002Flede\u002F",[349],[12,71188,8199],{"id":8585},[16,71190,71140],{},[16,71192,71193],{},"Gael Breton i Mark Webster w swobodnej atmosferze opowiadają o SEO i wszystkim, co z nim związane. Obaj mają spore doświadczenie w pozycjonowaniu, blogowaniu i biznesie w ogóle. Godne pochwały jest odpowiadanie na najciekawsze pytania słuchaczy.",[16,71195,71196,71197,30013,71200,284],{},"Tytuły, od których warto zacząć, to np. ",[949,71198,71199],{},"Nerdy Affiliate SEO Tips With Matt Diggity",[949,71201,71202],{},"How Small Sites Beat Big Sites",[16,71204,70928,71205],{},[182,71206,71209],{"href":71207,"rel":71208},"https:\u002F\u002Fsoundcloud.com\u002Fauthorityhacker",[349],"Authority Hackers",[12,71211,71213],{"id":71212},"search-engine-nerds","Search Engine Nerds",[16,71215,71216],{},[32,71217],{"alt":34,"src":71218},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fse-nerds-1024x377.png",[16,71220,71140],{},[16,71222,71223],{},"Drugi podcast, który z pewnością docenią seowcy. Został stworzony po to, by dostarczać słuchaczom wysokiej jakości treści i sprawdzone informacje od najlepszych ekspertów SEO. Brent Csutoras i Loren Baker w roli gospodarzy sprawdzają się świetnie, poruszają aktualne tematy i dobierają naprawdę świetnych gości.",[16,71225,71226,71227,71230],{},"Ciekawym odcinkiem jest np. ",[949,71228,71229],{},"Keyword Research & Content Marketing for SEO in 2018"," z udziałem Tima Soulo z Ahrefs.",[16,71232,70928,71233],{},[182,71234,71213],{"href":8515,"rel":71235},[349],[12,71237,71239],{"id":71238},"the-marketing-companion","The Marketing Companion",[16,71241,71140],{},[16,71243,71244,71246],{},[949,71245,71239],{}," Marka Shaefera i Toma Webstera reklamuje się jako najbardziej rozrywkowy podcast w branży. Trudno się z tym stwierdzeniem nie zgodzić, bo zarówno sposób prowadzenia, jak i cała oprawa są naprawdę przyjemne. Tom i Mark nie tylko bawią, ale także uczą, bo ich nagrania są przepełnione wiedzą oraz stosunkowo obiektywnym podejściem do wielu zagadnień.",[16,71248,71249,71250,1413,71253,284],{},"Rozpoczynając przygodę z tą dwójką, zacznijcie np. od ",[949,71251,71252],{},"Marketing addiction. Is this the goal, or is this the problem?",[949,71254,71255],{},"Is social media marketing still a thing?",[16,71257,70928,71258],{},[182,71259,71239],{"href":71260,"rel":71261},"https:\u002F\u002Fwww.businessesgrow.com\u002Fpodcast-the-marketing-companion-2",[349],[12,71263,71265],{"id":71264},"marketing-over-coffee","Marketing over Coffee",[16,71267,71140],{},[16,71269,71270,71273,71274,71276],{},[949,71271,71272],{},"Marketing przy kawie"," dobrze kojarzy się polskim marketingowcom i choć zbieżność nazw jest przypadkowa, ",[949,71275,71265],{}," to również solidne źródło wiedzy. Klasyczny już podcast Johna J. Walla i Christophera S. Penna łączy ze sobą tematykę marketingową i technologiczną, więc świetnie sprawdzi się np. u osób odpowiedzialnych za działania promocyjne w startupach.",[16,71278,71279,71280,1102,71283,71286],{},"Parę ciekawych tematów: ",[949,71281,71282],{},"Lost and Founder by Rand Fishkin",[949,71284,71285],{},"The Facebook Money Machine",", TED Level Presentations with Tamsen Webster.",[16,71288,70928,71289],{},[182,71290,71265],{"href":71291,"rel":71292},"https:\u002F\u002Fwww.marketingovercoffee.com\u002F",[349],[12,71294,8239],{"id":8972},[16,71296,71140],{},[16,71298,71299,71300,71302],{},"odcast ",[949,71301,8239],{}," początkowo był po prostu zbiorem materiałów szkoleniowych do użytku wewnętrznego w firmie. Jednak twórcy – Chris Burres i Matt Bertram – doszli do wniosku, że taki potencjał nie może się zmarnować i udostępnili go szerszej widowni (słuchowni? ;-). I bardzo dobrze, bo dzięki temu mamy kolejny wartościowy podcast o SEO i marketingu internetowym.",[16,71304,71305,71306,1142,71309,284],{},"Spośród ponad 400 (sic!) odcinków naprawdę trudno wybrać tylko jeden czy dwa reprezentatywne, więc podrzucam 2 ostatnie. Są to ",[949,71307,71308],{},"Why Technical SEO Matters",[949,71310,71311],{},"Everything You Need to Know About WordPress and GDPR Compliance",[16,71313,70928,71314],{},[182,71315,8239],{"href":71316,"rel":71317},"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Fseo-podcast-the-unknown-secrets-of-internet-marketing\u002Fid303672420",[349],[12,71319,71321],{"id":71320},"startups-for-the-rest-of-us","Startups for the Rest of Us",[16,71323,71324],{},[32,71325],{"alt":34,"src":71326},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FStartups-For-the-Rest-of-Us-_-The-podcast-that-helps-developers-be-awesome-at-launching-software-products.-Mozilla-Firefox-2018-08-31-18.13.11-1024x589.png",[16,71328,71140],{},[16,71330,71331],{},"Mike Taber i Rob Walling, dzięki ponad 20-letniemu doświadczeniu jako przedsiębiorcy zajmujący się oprogramowaniem, mają do przekazania mnóstwo wiedzy. Dużo mięsa, informacji o budowaniu strategii i radzenia sobie w startupowym biznesie.",[16,71333,71334,71335,3222,71338,284],{},"Od czego zacząć? Np. od ",[949,71336,71337],{},"When to Consider Outside Investment for Your Startup",[949,71339,71340],{},"More Tips for Identifying Startup Ideas",[16,71342,70928,71343],{},[182,71344,71347],{"href":71345,"rel":71346},"https:\u002F\u002Fwww.startupsfortherestofus.com\u002Fabout",[349],"Startup for the Rest of Us",[12,71349,71351],{"id":71350},"social-media-marketing","Social Media Marketing",[16,71353,71140],{},[16,71355,71356],{},"Wszyscy znają portal Social Media Examiner, ale nie każdy wie, że powiązany jest z nim również całkiem niezły podcast! Jego gospodarz, Michael Stelzner, przedstawia w nich najnowsze możliwości mediów społecznościowych, skuteczne strategie i użyteczne wskazówki, które mogą przydać się każdemu marketerowi.",[16,71358,71359,71360,717,71363,284],{},"Na początku rzuć okiem na odcinek ",[949,71361,71362],{},"How to Generate Leads and Sell With Live Video",[949,71364,71365],{},"Marketer to Instagram Influencer",[16,71367,70928,71368],{},[182,71369,71351],{"href":71370,"rel":71371},"https:\u002F\u002Fwww.socialmediaexaminer.com\u002Fpodcasts\u002F",[349],[12,71373,71375],{"id":71374},"hack-the-entrepreneur","Hack the Entrepreneur",[16,71377,71140],{},[16,71379,71380],{},"Hack the Entrepreneur to podcast Jona Nastora skierowany do przedsiębiorców. Zagłębia się w nawyki i obawy tych, którzy odnoszą sukcesy, a także tych, którzy dopiero zaczynają. Tym samym pomaga innym w unikaniu błędów na własnej biznesowej drodze.",[16,71382,71383,71384,71387,71388,71391],{},"Ciekawym odcinkiem jest ",[949,71385,71386],{},"Autism and Entrepreneurship"," (gość: Joe Biel), a przydatne porady znajdziesz w ",[949,71389,71390],{},"How to Get From Idea to Offer"," (gość: Harry Duran)",[16,71393,70928,71394],{},[182,71395,71375],{"href":71396,"rel":71397},"https:\u002F\u002Fhacktheentrepreneur.com\u002F",[349],[12,71399,71400],{"id":57660},"Call to Action",[16,71402,71140],{},[16,71404,71405],{},"Podcast Call to Action jest tworzony przez Unbounce, a koncentruje się na konkretnych success-stories ze świata marketingu internetowego. Prowadzący w szczerych wywiadach z ekspertami pokazują, jak zastosować sprawdzone strategie i doświadczenia, aby powtórzyć czyjś sukces u siebie.",[16,71407,71408,71409,717,71412,284],{},"Jeśli wybierzesz właśnie ten podcast, koniecznie przesłuchaj ",[949,71410,71411],{},"Why Branding and PPC Go Together Like PB&J",[949,71413,71414],{},"Beating Copywriter’s Block",[16,71416,70928,71417],{},[182,71418,71421],{"href":71419,"rel":71420},"https:\u002F\u002Funbounce.com\u002Fpodcast\u002F",[349],"Call To Action",[12,71423,71425],{"id":71424},"the-saas-content-marketing-show","The SaaS Content Marketing Show",[16,71427,71140],{},[16,71429,71430],{},"Jak łatwo domyślić się po nazwie, ten podcast skierowany jest do wszystkich, którzy zawodowo zajmują się rozwijaniem SaaS. Jeśli chcesz wykorzystać w swojej działalności content marketing, poznać najlepsze strategie i zawojować rynek, posłuchaj, co na ten temat ma do powiedzenia Paweł Grabowski. Gospodarz przeprowadza wywiady z założycielami, dyrektorami i marketerami, aby przedstawić ich spostrzeżenia i skuteczne narzędzia.",[16,71432,71433,71434,3222,71437,284],{},"Przykładowe tytuły to ",[949,71435,71436],{},"How to Promote Your Content with Influencer Outreach",[949,71438,71439],{},"How to Find Your Target Audience",[16,71441,70928,71442],{},[182,71443,71425],{"href":71444,"rel":71445},"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Fscaling-a-saas-content-marketplace-and-hitting-50\u002Fid1504073555?i=1000505576396",[349],[12,71447,71449],{"id":71448},"build-my-online-store","Build My Online Store",[16,71451,71452],{},[32,71453],{"alt":34,"src":71454},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FBuild-My-Online-Store-Mozilla-Firefox-2018-08-31-18.13.49-1024x271.png",[16,71456,71140],{},[16,71458,71459],{},"Terry Lin jest założycielem sklepu Baller Leather, o którego powstawaniu i funkcjonowaniu opowiada w swoim podcaście. Dzieli ze swoimi słuchaczami sukcesy, porażki i historie zza kulis, dodając otuchy i motywując do działania.",[16,71461,71462],{},"Nie da się wybrać odcinka, który szczególnie warto przesłuchać. Wśród ponad 200 pozycji niemal każdy będzie mógł znaleźć coś wartościowego dla siebie.",[16,71464,70928,71465],{},[182,71466,71449],{"href":71467,"rel":71468},"https:\u002F\u002Fitunes.apple.com\u002Fus\u002Fpodcast\u002Fbuild-my-online-store-podcast\u002Fid525309549#",[349],[16,71470,71471],{},"Mam nadzieję, że przedstawione przeze mnie propozycje pomogą Ci wybrać podcasty, które niosą wartość dla Ciebie i Twojego biznesu. Jak zawsze, najtrudniejsze są początki i może być Ci ciężko wyrobić sobie nawyk regularnego słuchania. Jednak gdy już się wciągniesz, a to się stanie na pewno, kolejnych nagrań będziesz wyczekiwać jak odcinków ulubionego serialu!",{"title":34,"searchDepth":190,"depth":190,"links":71473},[71474,71475,71476,71477,71478,71479,71480,71481,71482,71483,71484,71485,71486,71487,71488,71489,71490,71491,71492,71493,71494],{"id":70909,"depth":190,"text":70910},{"id":70935,"depth":190,"text":70936},{"id":70970,"depth":190,"text":70971},{"id":71002,"depth":190,"text":71003},{"id":71027,"depth":190,"text":71028},{"id":71058,"depth":190,"text":71059},{"id":71072,"depth":190,"text":71073},{"id":71104,"depth":190,"text":71105},{"id":71136,"depth":190,"text":71137},{"id":71161,"depth":190,"text":71162},{"id":8585,"depth":190,"text":8199},{"id":71212,"depth":190,"text":71213},{"id":71238,"depth":190,"text":71239},{"id":71264,"depth":190,"text":71265},{"id":8972,"depth":190,"text":8239},{"id":71320,"depth":190,"text":71321},{"id":71350,"depth":190,"text":71351},{"id":71374,"depth":190,"text":71375},{"id":57660,"depth":190,"text":71400},{"id":71424,"depth":190,"text":71425},{"id":71448,"depth":190,"text":71449},"2018-11-15","Podcasty, czyli internetowe serie tematycznych nagrań audio, zyskują w Polsce coraz większą popularność. Całkowicie zasłużenie, bo dają wiele korzyści, których próżno szukać na blogach, vlogach i w ks","\u002Fblog\u002Fimages\u002F20-najlepszych-podcastow-o-marketingu.webp",{},"\u002Fblog\u002F20-najlepszych-podcastow-o-marketingu",{"title":70888,"description":71496},"blog\u002F20-najlepszych-podcastow-o-marketingu","TaKHh8IqrOXTTc645DXFYYMdP90PxLr1hqbF6MdriAU",{"id":71504,"title":71505,"author":377,"body":71506,"category":5880,"coverStyle":197,"date":71622,"description":71623,"excerpt":197,"extension":200,"image":71624,"meta":71625,"navigation":203,"path":71626,"readTime":4324,"seo":71627,"seoDescription":197,"stem":71628,"__hash__":71629},"blog\u002Fblog\u002Fseotour-szkolenie-seo-od-grzegorz-strzelec-z-seo-planner-relacja.md","SEOtour — szkolenie SEO od Grzegorz Strzelec z SEO Planner — Relacja",{"type":9,"value":71507,"toc":71616},[71508,71513,71518,71550,71554,71557,71561,71564,71568,71574,71579,71582,71593,71602,71606],[16,71509,71510],{},[224,71511,71512],{},"W miniony piątek Grzegorz zagościł ze swoim szkoleniem SEOtour w Katowicach (To dopiero 2 z 46 miast, które planuje odwiedzić). Rzadko zdarza się okazja, by przez cały dzień posłuchać co na temat SEO ma do powiedzenia ktoś, kto robił je w Polsce w naprawdę dużej skali, w dodatku 200 metrów od biura i cenie poniżej 1000 PLN. Wykorzystaliśmy więc okazję i wybraliśmy się w kilka osób z Linkhouse.",[16,71514,71515],{},[224,71516,71517],{},"W pigułce:",[51,71519,71520,71525,71530,71535,71540,71545],{},[54,71521,71522],{},[224,71523,71524],{},"Tak, warto. Bardzo warto.",[54,71526,71527],{},[224,71528,71529],{},"Protip: Najbardziej w małych miastach (o tym dalej)",[54,71531,71532],{},[224,71533,71534],{},"SEOtour to szkolenie SEO dla poziomów od średniego wzwyż (pod kątem Seowców) i dowolnego dla „biznesu” – czyli osób, które potrzebują lepiej SEO rozumieć, żeby je dobrze zlecać, nadzorować itd.",[54,71536,71537],{},[224,71538,71539],{},"Szkolenie trwa od 8 godzin wzwyż – zależnie od aktywności uczestników.",[54,71541,71542],{},[224,71543,71544],{},"W trakcie można (a nawet trzeba) zadawać dowolną liczbę pytań o wszystko co z SEO związane",[54,71546,71547],{},[224,71548,71549],{},"Bufet obejmuje m.in. piwo i wino.",[12,71551,71553],{"id":71552},"prowadzący","Prowadzący",[16,71555,71556],{},"Grzegorz Strzelec to były Head of SEO w Onecie, w którym przez kilka lat budował procesy oraz widoczność w Google. W zasadzie nie ma sensu pisać więcej. Poza kwestiami stricte merytorycznymi – to świetny mówca i szkoleniowiec. Dobrze się go słucha, błyskawicznie łapie dobry kontakt z uczestnikami i buduje świetną, sprzyjającą dyskusji atmosferę na szkoleniu.",[12,71558,71560],{"id":71559},"jak-wygląda-samo-szkolenie","Jak wygląda samo szkolenie",[16,71562,71563],{},"Szkolenie obejmuje cały zakres SEO – od optymalizacji treści, przez linkowanie wewnętrzne i zewnętrzne, budowę struktury serwisów, optymalizację Java Script, po migrację dużych serwisów czy kreowanie rzeczywistości z wykorzystaniem Google News. Pytanie jak to możliwe, żeby zmieścić tyle zagadnień w 8 godzin? Dopasowując na bieżąco poziom do potrzeb uczestników. Plan szkolenia przygotowany przez Grzegorza to świetne tło (zawierające samo w sobie wiele „mięsa”), które tworzy strukturę sprzyjającą zadawaniu pytań dotyczących każdego aspektu SEO.",[12,71565,71567],{"id":71566},"zakres-i-poziom","Zakres i poziom",[16,71569,71570,71571,284],{},"Poziom szkolenia oceniamy jako średnio-zaawansowany wzwyż. Poziom interakcji z prowadzącym sprawia, że poziom wiedzy może być odpowiednio wysoki (lub niski) zależnie od pytań zadawanych przez uczestników. Oczywiście prędzej pojawią się pytania o niuanse JS czy przenoszenia serwisów, niż o to czym jest Google Search Console i jak sprawdzić site domeny, więc ",[224,71572,71573],{},"opanowanie podstawowych pojęć wcześniej jest zalecane",[16,71575,71576],{},[224,71577,71578],{},"Dla kogo?",[16,71580,71581],{},"Na myśl przychodzą nam co najmniej 3 grupy zawodowe, dla których szkolenie SEO Tour będzie świetną inwestycją:",[51,71583,71584,71587,71590],{},[54,71585,71586],{},"dla specjalistów SEO na każdym poziomie – Grzegorz nie uchyla się od pytań żadnego kalibru",[54,71588,71589],{},"dla wydawców serwisów internetowych oraz ich działów marketingu – jeżeli prowadzisz portal informacyjny i nie idziesz na szkolenie do byłego szefa SEO Onetu to popełniasz duży błąd",[54,71591,71592],{},"dla przedstawicieli biznesu, którzy potrzebują ogólnego zrozumienia SEO, by móc mądrze nim zarządzać",[16,71594,71595,71597,71598,71601],{},[224,71596,66718],{}," Jeżeli masz dużo konkretnych pytań na które chciałbyś uzyskać odpowiedź ",[224,71599,71600],{},"wybierz się na szkolenie do jednego z mniejszych miast",". Zamiast do Krakowa, poświęć godzinę na dojazd do Tarnowa (zwłaszcza, że Kraków już był), zamiast Łodzi pojedź 20 minut do Zgierza. W takich miejscach frekwencja z pewnością będzie mniejsza i będziesz mieć Grzegorza (prawie) dla siebie i swoich SEO-problemów.",[12,71603,71605],{"id":71604},"reasumując","Reasumując…",[16,71607,71608,71609,284],{},"Standardowa cena to 890 PLN netto – świetny stosunek cena\u002Fjakość. Tym bardziej, że Grzegorz – z tego co wiemy – nie zamierza zostać zawodowym szkoleniowcem i nie wiadomo czy i kiedy będzie szansa wybrać się na takie szkolenie po zakończeniu SEO Touru. My ze swojej strony polecamy gorąco! Link do rejestracji: ",[182,71610,71613],{"href":71611,"rel":71612},"https:\u002F\u002Fseoplanner.pl",[349],[224,71614,71615],{},"Szkolenie SEO Tour",{"title":34,"searchDepth":190,"depth":190,"links":71617},[71618,71619,71620,71621],{"id":71552,"depth":190,"text":71553},{"id":71559,"depth":190,"text":71560},{"id":71566,"depth":190,"text":71567},{"id":71604,"depth":190,"text":71605},"2018-11-13","W miniony piątek Grzegorz zagościł ze swoim szkoleniem SEOtour w Katowicach (To dopiero 2 z 46 miast, które planuje odwiedzić). Rzadko zdarza się okazja, by przez cały dzień posłuchać co na temat SEO","\u002Fblog\u002Fimages\u002Fseotour-szkolenie-seo-od-grzegorz-strzelec-z-seo-planner-relacja.webp",{},"\u002Fblog\u002Fseotour-szkolenie-seo-od-grzegorz-strzelec-z-seo-planner-relacja",{"title":71505,"description":71623},"blog\u002Fseotour-szkolenie-seo-od-grzegorz-strzelec-z-seo-planner-relacja","cXvmp761e620XrNfM2AXii0sVdUyz5KnIjg-PyiVzrU",{"id":71631,"title":71632,"author":377,"body":71633,"category":17222,"coverStyle":197,"date":72103,"description":72104,"excerpt":197,"extension":200,"image":72105,"meta":72106,"navigation":203,"path":72107,"readTime":1947,"seo":72108,"seoDescription":197,"stem":72109,"__hash__":72110},"blog\u002Fblog\u002Fgrupy-marketingowe-na-facebooku-19-najlepszych-do-ktorych-powinienes-dolaczyc.md","Grupy marketingowe na Facebooku — 19 najlepszych, do których powinieneś dołączyć",{"type":9,"value":71634,"toc":72083},[71635,71642,71645,71651,71656,71659,71662,71669,71672,71680,71685,71688,71690,71693,71696,71704,71709,71712,71714,71721,71724,71727,71735,71740,71743,71746,71753,71756,71764,71769,71772,71774,71781,71787,71795,71800,71803,71805,71808,71811,71814,71822,71827,71830,71832,71835,71838,71845,71850,71853,71855,71858,71861,71864,71872,71874,71876,71883,71886,71893,71898,71900,71902,71910,71918,71923,71926,71928,71935,71943,71946,71948,71951,71958,71966,71968,71970,71973,71976,71984,71986,71988,71995,71998,72006,72009,72011,72014,72017,72025,72030,72032,72034,72037,72040,72048,72053,72056,72058,72061,72064,72072,72075,72077,72080],[16,71636,71637,71638,71641],{},"Grupy marketingowe na Facebooku przeżywają teraz swój najlepszy okres. Zakładają je firmy, blogerzy i ",[949,71639,71640],{},"zwykli"," pasjonaci, a dołączają do nich setki głodnych wiedzy osób. Jestem pewna, że i Ty należysz do jednej czy dwóch. I świetnie, bo to najprostszy sposób na dotarcie ze swoimi wątpliwościami do szerokiego grona użytkowników, którzy potencjalnie są w stanie pomóc. Ale czy jesteś pewien, że znasz wszystkie zakamarki Facebooka, do których powinieneś zaglądać? Bardzo możliwe, że nie! Dla pewności porównaj swoją wiedzę z naszą listą.",[16,71643,71644],{},"Dla porządku dodam, że lista nie zawiera grup poświęconych szukaniu pracy, pracowników ani zleceń. Byłaby wtedy dwa razy dłuższa i nikomu nie chciałoby się jej czytać, ale jeśli chcecie, mogę poświęcić im jeden z kolejnych wpisów. Chcecie? 😉",[12,71646,71647],{"id":11201},[182,71648,40005],{"href":71649,"rel":71650},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FsocialmediaPL\u002F",[349],[16,71652,71653],{},[32,71654],{"alt":34,"src":71655},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSocial-media-Mozilla-Firefox-2018-08-31-17.42.47.png",[16,71657,71658],{},"Liczba członków: ~57 tys.",[16,71660,71661],{},"Typ grupy: otwarta",[16,71663,71664,71665,71668],{},"W opisie grupy admini oświadczyli, że jest ona skierowana do ",[949,71666,71667],{},"wszystkich fanów social media",". Nic więc dziwnego, że zebrała tak potężne grono użytkowników!",[16,71670,71671],{},"Z każdą dużą społecznością na Facebooku wiąże się sporo zalet i trochę wad. Z jednej strony, można liczyć na niemal błyskawiczny odzew niezależnie od charakteru wrzucanego posta, dużo gorących newsów i najnowszych ciekawostek, rozwiązania technicznych problemów oraz całe mnóstwo materiałów, z których da się wyciągnąć sporo wartości dla siebie i swojego biznesu. Z drugiej, mimo wysiłków, próśb i gróźb adminiów, zdarzają się powielane pytania, czasami spam i posty, które nie wnoszą nic nowego. Te niefajne rzeczy to jednak tylko niewielki wycinek z całości, dlatego łatwo przymknąć na nie oko i cieszyć się całą resztą.",[12,71673,71675],{"id":71674},"instagram-pl",[182,71676,71679],{"href":71677,"rel":71678},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FInstagramPL\u002Fabout\u002F",[349],"Instagram PL",[16,71681,71682],{},[32,71683],{"alt":34,"src":71684},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FInstagram-PL-Mozilla-Firefox-2018-08-31-17.42.04-1024x329.png",[16,71686,71687],{},"Liczba członków: ~15 tys.",[16,71689,71661],{},[16,71691,71692],{},"Kolejne miejsce dla użytkowników mediów społecznościowych, ale ograniczone do samego Instagramu. Znajdziesz tu głównie dyskusje nad jego biznesowych zastosowaniem, interesujące artykuły i raporty oraz pomoc w rozwiązaniu problemów związanych ze stricte techniczną stroną serwisu.",[16,71694,71695],{},"Szczególnie dużym (zarówno jeśli chodzi o skalę, jak i wagę) problemem na Instagramie jest plaga kradzieży kont, a zdecydowanym plusem tej grupy jest wzajemna pomoc w ich odzyskiwaniu oraz dzielenie się doświadczeniami, z których później łatwo mogą skorzystać nowodołączający. Podstawowa instrukcja dołączona jest już do samego regulaminu grupy – widoczna bez konieczności dołączania.",[12,71697,71699],{"id":71698},"startupit-events-in-poland",[182,71700,71703],{"href":71701,"rel":71702},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F755192827929676\u002F",[349],"Startup\u002FIT events in Poland",[16,71705,71706],{},[32,71707],{"alt":34,"src":71708},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FGrupa-publiczna-Startup_IT-events-in-Poland-_-Facebook-Mozilla-Firefox-tryb-prywatny-2018-08-31-17.43.54-1024x325.png",[16,71710,71711],{},"Liczba członków: ~5 tys.",[16,71713,71661],{},[16,71715,71716,71717,71720],{},"Grupa o wydarzeniach związanych z branżami IT, startupową, technologiczną, marketingową i biznesową z całej Polski. Powiązana jest z fanapgem Crossweb. Dostaniesz tutaj informacje o nadchodzących eventach i podsumowania tych, które już się odbyły, zaprosisz na swoje własne wydarzenie lub poprosisz o pomoc w jego organizacji, znajdziesz prelegentów i dowiesz się więcej o ",[949,71718,71719],{},"backstage’u"," tego rodzaju przedsięwzięć.",[16,71722,71723],{},"Administracja nie narzuca ograniczeń co do formatu wydarzeń, które można publikować. Mile widziane są płatne i bezpłatne, ogólnopolskie i lokalne, konferencje, barcampy, szkolenia, warsztaty, meetupy, hackathony czy wykłady.",[16,71725,71726],{},"Niektóre grupy marketingowe na Facebooku są obwarowane szczegółowymi regulaminami, ale tu go nie znajdziecie. Dozwolona tematyka postów jest bardzo szeroka, ale obowiązuje zakaz spamu i nakaz kulturalnej dyskusji.",[12,71728,71730],{"id":71729},"rozmowy-o-startupach",[182,71731,71734],{"href":71732,"rel":71733},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fstartupy\u002F",[349],"Rozmowy o startupach",[16,71736,71737],{},[32,71738],{"alt":34,"src":71739},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FRozmowy-o-startupach-Mozilla-Firefox-2018-08-31-17.44.46.png",[16,71741,71742],{},"Liczba członków: ~48 tys.",[16,71744,71745],{},"Typ grupy: zamknięta",[16,71747,71748,71749,71752],{},"Kolejne miejsce o bardzo szerokiej tematyce, w praktyce wyłączające chyba tylko oferty pracy i oczywisty spam. Została stworzona przez Antyweb do rozmów o wszelkich aspektach działalności startupowej, ale dzięki tak dużej dowolności jest miejscem przyjaznym również dla bardziej ",[949,71750,71751],{},"tradycyjnych"," przedsiębiorców.",[16,71754,71755],{},"Grupa zrzesza bardzo wiele doświadczonych osób, które biznesem zajmują się na co dzień. I to, moim zdaniem, jej największa wartość. Poziom doświadczenia członków grupy wyraźnie odzwierciedla się w poziomie prowadzonych dyskusji. Owszem, czasami znajdą się osoby, które nie do końca rozumieją ideę knowledge sharing, jednak nie zmienia to faktu, że w zdecydowanej większości przypadków można liczyć na merytoryczne, pomocne odpowiedzi na stawiane pytania.",[12,71757,71759],{"id":71758},"social-media-research",[182,71760,71763],{"href":71761,"rel":71762},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1610974579207342\u002F",[349],"Social Media Research",[16,71765,71766],{},[32,71767],{"alt":34,"src":71768},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSocial-Media-Research-PL-Mozilla-Firefox-2018-08-31-17.44.30.png",[16,71770,71771],{},"Liczba członków: ~12 tys.",[16,71773,71745],{},[16,71775,71776,71777,71780],{},"Założona w odpowiedzi na potrzeby użytkowników innych grup o social media, związane z poszukiwaniem inspiracji. Osobiście bardzo cieszę się, że powstała, bo odciąża ",[949,71778,71779],{},"duże"," grupy z zapytań o polecane profile, które stanowiły dużą część wszystkich publikowanych tam postów. Teraz wszystkie są w jednym miejscu, a dzięki temu łatwiej o porządek i szybką odpowiedź.",[16,71782,71783,71784,71786],{},"Na grupie ",[949,71785,71763],{}," możesz poprosić o rekomendację influencerów oraz znaleźć benchmarki dobrze prowadzonej komunikacji na wybrane tematy. Pamiętaj o niej, zanim udasz się z podobnym pytaniem na inne grupy marketingowe na Facebooku.",[12,71788,71790],{"id":71789},"marketing-i-biznes",[182,71791,71794],{"href":71792,"rel":71793},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F891175617572428\u002F",[349],"Marketing i Biznes",[16,71796,71797],{},[32,71798],{"alt":34,"src":71799},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FMarketing-i-Biznes-Mozilla-Firefox-2018-08-31-17.45.37.png",[16,71801,71802],{},"Liczba członków: ~4 tys.",[16,71804,71745],{},[16,71806,71807],{},"Miejsce stworzone przez portal Marketing i Biznes głównie z myślą o rozmowach na temat tworzenia branżowych publikacji. Bardzo pomocna m.in. dla właścicieli firmowych blogów lub copywriterów piszących o zagadnieniach biznesowych.",[16,71809,71810],{},"Ale teksty to nie jedyna rzecz, którą można tu obgadać. Regulamin dopuszcza też dyskusje i prośby o porady w wielu innych aspektach związanych z firmą i przedsiębiorczością, dlatego jest to dobre miejsce również na te dotyczące marketingu.",[16,71812,71813],{},"W odróżnieniu od innych, podobnych grup, niedopuszczalne jest np. zapraszanie na wydarzenia. Poza tym każdy post przechodzi moderację, więc bez znajomości regulaminu ani rusz!",[12,71815,71817],{"id":71816},"webski-hr",[182,71818,71821],{"href":71819,"rel":71820},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1513504555423026\u002F",[349],"Webski HR",[16,71823,71824],{},[32,71825],{"alt":34,"src":71826},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FWebski-HR-Mozilla-Firefox-2018-08-31-17.46.28.png",[16,71828,71829],{},"Liczba członków: ~2 tys.",[16,71831,71745],{},[16,71833,71834],{},"Jeżeli problematyka employer brandingu jest Ci bliska, albo wręcz przeciwnie – jeszcze niewiele o niej wiesz, ta grupa może okazać się pomocna. Jej członkowie dzielą się własnymi doświadczeniami i case’ami, chętnie wyrażają opinie na różne HR-owe tematy, polecają eventy i udostępniają wartościowe materiały.",[16,71836,71837],{},"Co ważne, nie ma tutaj wyraźnie oznaczonego wykazu tematów – poruszane są sprawy związane z HR-em zewnętrznym i wewnętrznym.",[12,71839,71841],{"id":71840},"skuteczny-fanpage-i-reklama-w-social-media",[182,71842,71844],{"href":45824,"rel":71843},[349],"Skuteczny fanpage i reklama w social media",[16,71846,71847],{},[32,71848],{"alt":34,"src":71849},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSkuteczny-fanpage-i-reklama-w-social-media-Mozilla-Firefox-2018-08-31-17.47.47.png",[16,71851,71852],{},"Liczba członków: ~26 tys.",[16,71854,71745],{},[16,71856,71857],{},"Grupa jest prowadzona pod patronatem agencji Social Media Now. Jej założyciel – Piotr Chmielewski – znany jest z tego, że chętnie dzieli się wiedzą, a tak rozbudowana społeczność tylko to ułatwia.",[16,71859,71860],{},"Miejsce to zostało stworzone w celu prowadzenia merytorycznych dyskusji, szukania pomocy w prowadzeniu kanałów w mediach społecznościowych (głównie na Facebooku) oraz opowiadania o swoich doświadczeniach i inspiracjach.",[16,71862,71863],{},"W kwestii ograniczeń – poza oczywistymi – nie można pytać o rzeczy związane z tymczasowymi bugami na Facebooku, wrzucać ofert pracy i współpracy ani pozbawionych szczegółów, zbyt ogólnych pytań.",[12,71865,71867],{"id":71866},"content-marketing-pl",[182,71868,71871],{"href":71869,"rel":71870},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fcontentmarketingpl\u002F?ref=br_rs",[349],"Content Marketing PL",[16,71873,71771],{},[16,71875,71745],{},[16,71877,71878,71879,71882],{},"Wszyscy wiemy, że ",[949,71880,71881],{},"content is king"," i ciągle szukamy nowych zastosowań dla marketingu treści. W trakcie tych poszukiwań dobrze przejrzeć poświęconą mu grupę prowadzoną przez Krakweb. Co tam znajdziesz? Wymianę doświadczeń między marketingowymi wyjadaczami a początkującymi, wartościowe artykuły, filmy i informacje, trochę pozytywnego samochwalstwa w postaci ciekawych case study, a i oferty pracy też czasami się trafią.",[16,71884,71885],{},"Co do samego contentu, można śmiało pytać m.in. o dobre praktyki, optymalizację tekstów zgodnie z zasadami SEO, sprawdzone formaty czy najlepsze kanały dystrybucji.",[12,71887,71889],{"id":71888},"tygrysy-socialu",[182,71890,71892],{"href":45639,"rel":71891},[349],"Tygrysy Socialu",[16,71894,71895],{},[32,71896],{"alt":34,"src":71897},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002F1-Tygrysy-Socialu-Mozilla-Firefox-2018-08-31-17.48.44.png",[16,71899,71802],{},[16,71901,71745],{},[16,71903,71904,71906,71907,71909],{},[949,71905,71892],{}," – grupa prowadzona przez Social Tigers – to kolejne miejsce do dyskusji na temat mediów społecznościowych. Bardzo podobna do pozostałych, ogólnych grup, jednak jeśli zależy Ci na stałej dawce wartościowych informacji, to lepiej nie ograniczać się tylko do jednej. Postów tutaj jest zdecydowanie mniej, niż np. w ",[949,71908,71844],{},", ale przez to łatwiej jest przeglądać je na bieżąco i wyciągać co ciekawsze smaczki.",[12,71911,71913],{"id":71912},"social-media-content-marketing-ppc-ads",[182,71914,71917],{"href":71915,"rel":71916},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002F1732660436998589\u002F",[349],"Social Media | Content Marketing | PPC Ads",[16,71919,71920],{},[32,71921],{"alt":34,"src":71922},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSocial-Media-_-Content-Marketing-_-PPC-Ads-ArturJablonski.com-Mozilla-Firefox-2018-08-31-17.48.27.png",[16,71924,71925],{},"Liczba członków: ~10 tys.",[16,71927,71745],{},[16,71929,71930,71931,71934],{},"Podobnie, jak już kilka wymienionych wcześniej, grupa ta traktuje ",[949,71932,71933],{},"o wszystkim po trochu"," – płatnych reklamach, content marketingu, mediach społecznościowych. Jak każda z nich – ma również swój wyróżnik. Tutaj jest to postać Artura Jabłońskiego – jej założyciela, copywritera i marketera. Dzięki temu, że część społeczności skupia jest wokół jego działalności, można znaleźć tu ciekawe rozmowy na tematy poruszane przez Artura na blogu lub w webinarach.",[12,71936,71938],{"id":71937},"influencer-polska-praktycznie-o-influencer-marketing",[182,71939,71942],{"href":71940,"rel":71941},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Finfluencermarketing\u002F?ref=br_rs",[349],"Influencer Polska – praktycznie o influencer marketing",[16,71944,71945],{},"Liczba członków: ~6 tys.",[16,71947,71661],{},[16,71949,71950],{},"Przydatna grupa dla tych, których interesuje influencer marketing – niezależnie od strony, po której się znajdują.",[16,71952,71953,71954,71957],{},"To stosunkowo niewielka, ale pomocna społeczność, dzięki której dowiesz się więcej o współpracy marek i reklamodawców z blogerami, vlogerami, instagramerami. Nie będziesz też miał problemów ze znalezieniem osób chętnych do współpracy, jeśli akurat będziesz chciał nawiązać ją właśnie z influencerem. Obecność obu ",[949,71955,71956],{},"obozów"," i możliwość poznania tematu z różnych perspektyw jest dużym atutem tego miejsca.",[12,71959,71961],{"id":71960},"webinaria-branżowe-marketing-internet-technologie",[182,71962,71965],{"href":71963,"rel":71964},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fewebinar\u002F",[349],"Webinaria branżowe marketing | internet | technologie",[16,71967,71829],{},[16,71969,71745],{},[16,71971,71972],{},"Coś dla tych, którzy lubią zdobywać nową wiedzę bez wychodzenia z domu, ale z drugiej strony nie chce się im brnąć przez słowo pisane.",[16,71974,71975],{},"Idea tej grupy jest prosta – zbiera informacje o szkoleniach, warsztatach, wykładach i seminariach, które odbywają się online. Dzięki minimalistycznemu podejściu do kwestii podawania informacji w treści posta, można bardzo szybko rozeznać się, na co ciekawego warto znaleźć czas w najbliższych dniach.",[12,71977,71979],{"id":71978},"startup-poland-info",[182,71980,71983],{"href":71981,"rel":71982},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Ffundacjastartuppoland\u002F",[349],"Startup Poland Info",[16,71985,71945],{},[16,71987,71745],{},[16,71989,71990,71991,71994],{},"Kolejna startupowa społeczność – tym razem ",[949,71992,71993],{},"dowodzona"," przez fundację Startup Poland.",[16,71996,71997],{},"Jej głównym celem jest wspieranie rozwoju polskiej sceny startupowej. Mile widziane jest zamieszczanie wszelkich wartościowych materiałów oraz informacji o wydarzeniach i ciekawych inicjatywach. Moderatorzy przywiązują dużą wagę również do promocji naborów do inkubacji, akceleracji, mentoringu, konkursów czy funduszy UE. Możesz tu również śmiało pytać o różne kwestie nurtujące młodych przedsiębiorców.",[12,71999,72001],{"id":72000},"strategie-marketingu-internetowego",[182,72002,72005],{"href":72003,"rel":72004},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Fstrategie.marketingu\u002F",[349],"Strategie marketingu internetowego",[16,72007,72008],{},"Liczba członków: ~17 tys.",[16,72010,71661],{},[16,72012,72013],{},"Nacisk położony na strategie marketingowe jest tutaj dość umowny. Obok mięsnych case’ów i rzeczowych artykułów znajdziecie też porady i ciekawostki. Jeśli dodamy do tego niemal całkowity brak spamu, okazuje się, że to jedna z najbardziej przydatnych grup o marketingu.",[16,72015,72016],{},"Posty pojawiają się dużo rzadziej niż na większych grupach (kilka w tygodniu), więc da się za nimi nadążyć nawet, gdy nie narzeka się na nadmiar wolnego czasu. Jeśli nie chcesz dołączać do zbyt dużej liczby społeczności, ale chcesz mieć dostęp do różnorodnych treści, to może być miejsce dla Ciebie!",[12,72018,72020],{"id":72019},"saas-growth-hacks",[182,72021,72024],{"href":72022,"rel":72023},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FSaaSgrowthhacking\u002F",[349],"SaaS Growth Hacks",[16,72026,72027],{},[32,72028],{"alt":34,"src":72029},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FSaaS-Growth-Hacks-Mozilla-Firefox-2018-08-31-17.52.14-1024x327.png",[16,72031,71925],{},[16,72033,71745],{},[16,72035,72036],{},"Aaron Krall – specjalista od SaaS i konwersji – prowadzi grupę, którą powinieneś się zainteresować, jeśli sprzedajesz oprogramowanie jako usługę. Strategie wzrostu, porady doświadczonych przedsiębiorców, ich sukcesy i porażki tylko czekają, by z nich skorzystać.",[16,72038,72039],{},"Grupa skierowana jest do przedsiębiorców, marketerów, inwestorów oraz wszystkich tych, którzy chcą zgłębić tajniki SaaS i uczyć się od siebie nawzajem. Ale żeby z niej skorzystać, trzeba liczyć się z dość surowym regulaminem. Nie pozwala on m.in. na wrzucanie postów z linkami do materiałów (zamiast nich należy samemu napisać krótkie streszczenie i wnioski w treści posta, a link podać komentarzu do niego), shortlinków, ofert, zniżek ani żadnej autopromocji, która nie niesie ze sobą wartości dla pozostałych użytkowników.",[12,72041,72043],{"id":72042},"ecommerce-pl",[182,72044,72047],{"href":72045,"rel":72046},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Feccomercepl\u002Fabout\u002F",[349],"Ecommerce PL",[16,72049,72050],{},[32,72051],{"alt":34,"src":72052},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002F1-Ecommerce-PL-Mozilla-Firefox-2018-08-31-17.52.28-1024x304.png",[16,72054,72055],{},"Liczba członków: 6~ tys.",[16,72057,71661],{},[16,72059,72060],{},"Grupa została założona przez Daniela Kędzierskiego z FastTony.es i służy jako forum wymiany wiedzy i cennych rad odnośnie rozwijania biznesów opartych na e-commerce.",[16,72062,72063],{},"Podobnie, jak w większych grupach np. o mediach społecznościowych, treści są bardzo zróżnicowane. Znajdziesz tutaj luźne historie i zabawne sytuacje, rozmowy o poważnych zagadnieniach, podpowiedzi w kwestiach technicznych i narzędziowych oraz nowinki ze świata e-commerce.",[12,72065,72067],{"id":72066},"growth-hacking-polska",[182,72068,72071],{"href":72069,"rel":72070},"https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002FGrowthHackingPolska\u002F",[349],"Growth Hacking Polska",[16,72073,72074],{},"Liczba członków: 1.9 tys.",[16,72076,71661],{},[16,72078,72079],{},"Grupa skierowana jest dla przedsiębiorców z branży internetowej, programistów, specjalistów UI&UX, marketerów oraz osób odpowiedzialnych za tworzenie scenariuszy wzrostu i komunikację z użytkownikami. Jej celem jest stworzenie miejsca do wymiany wartościowych treści na tematy związane z Growth Hackingiem, CRO, SEO, UX, automatyzacją marketingu i podobnymi. Dużym plusem tej społeczności jest brak reklam i autopromocji.",[16,72081,72082],{},"Grupy marketingowe na Facebooku są bardzo różnorodne, więc dołączając pamiętaj o przeczytaniu regulaminu. I stosowaniu się do niego 😉 A co zrobić, jeśli istniejące grupy marketingowe na Facebooku nie zaspokajają w pełni Twoich potrzeb? Możesz przeczytać mój wcześniejszy artykuł i założyć własną!",{"title":34,"searchDepth":190,"depth":190,"links":72084},[72085,72086,72087,72088,72089,72090,72091,72092,72093,72094,72095,72096,72097,72098,72099,72100,72101,72102],{"id":11201,"depth":190,"text":40005},{"id":71674,"depth":190,"text":71679},{"id":71698,"depth":190,"text":71703},{"id":71729,"depth":190,"text":71734},{"id":71758,"depth":190,"text":71763},{"id":71789,"depth":190,"text":71794},{"id":71816,"depth":190,"text":71821},{"id":71840,"depth":190,"text":71844},{"id":71866,"depth":190,"text":71871},{"id":71888,"depth":190,"text":71892},{"id":71912,"depth":190,"text":71917},{"id":71937,"depth":190,"text":71942},{"id":71960,"depth":190,"text":71965},{"id":71978,"depth":190,"text":71983},{"id":72000,"depth":190,"text":72005},{"id":72019,"depth":190,"text":72024},{"id":72042,"depth":190,"text":72047},{"id":72066,"depth":190,"text":72071},"2018-11-12","Grupy marketingowe na Facebooku przeżywają teraz swój najlepszy okres. Zakładają je firmy, blogerzy i zwykli pasjonaci, a dołączają do nich setki głodnych wiedzy osób. Jestem pewna, że i Ty należysz d","\u002Fblog\u002Fimages\u002Fgrupy-marketingowe-na-facebooku-19-najlepszych-do-ktorych-powinienes-dolaczyc.webp",{},"\u002Fblog\u002Fgrupy-marketingowe-na-facebooku-19-najlepszych-do-ktorych-powinienes-dolaczyc",{"title":71632,"description":72104},"blog\u002Fgrupy-marketingowe-na-facebooku-19-najlepszych-do-ktorych-powinienes-dolaczyc","4oSv2IJwmyjQA6e0e0z0IW4yU7kZ_lNU6TeGs3DId14",{"id":72112,"title":72113,"author":377,"body":72114,"category":1313,"coverStyle":197,"date":72454,"description":72455,"excerpt":197,"extension":200,"image":72456,"meta":72457,"navigation":203,"path":72458,"readTime":14147,"seo":72459,"seoDescription":197,"stem":72460,"__hash__":72461},"blog\u002Fblog\u002F19-sposobow-na-generowanie-leadow-b2b.md","19 sposobów na generowanie leadów B2B",{"type":9,"value":72115,"toc":72433},[72116,72119,72122,72133,72140,72144,72155,72158,72162,72169,72180,72185,72187,72190,72194,72197,72200,72223,72228,72232,72243,72247,72258,72263,72267,72270,72274,72277,72281,72284,72287,72309,72313,72331,72334,72338,72341,72345,72352,72381,72388,72391,72394,72398,72401,72405,72408,72412,72415,72417,72420,72422,72425,72427,72430],[16,72117,72118],{},"Możesz mieć najlepszy produkt na rynku lub najskuteczniejszą usługę w branży, dodawać do niej masę gratisów i mieć najniższą cenę na rynku. To wszystko nie będzie miało znaczenia, a  Twoja firma będzie skazana na klęskę, jeśli nikt się o tej ofercie nie dowie! Prawda jest przecież taka, że nie wygrywają Ci, którzy mają najlepszy produkt, tylko Ci, którzy mają najwięcej klientów. A klientów trzeba jakoś zdobyć.",[16,72120,72121],{},"Zanim ochoczo zabierzesz się za jakiekolwiek działania, musisz ustalić, czym dla Ciebie jest wartościowy lead. Z pewnością nie jest nim każdy pozyskany kontakt. Aby się tego dowiedzieć, określ precyzyjnie poniższe parametry:",[51,72123,72124,72127,72130],{},[54,72125,72126],{},"Firma – branża, obroty, wielkość",[54,72128,72129],{},"Osoba – dział, stanowisko, decyzyjność, obowiązki",[54,72131,72132],{},"Sytuacja – czy potrzebują Twojego produkty, czy korzystają z produktu konkurencji",[16,72134,72135,72136,72139],{},"Z listą tych informacji, zamiast błądzić ",[949,72137,72138],{},"po omacku",", będziesz wiedzieć, jak działać. Nie ma bowiem branży, w której ilość zdobytych kontaktów była bardziej wartościowa od leadów spełniających pożądane kryteria. Dopiero, gdy ten krok masz za sobą, możesz zacząć rozważać dostępne metody i narzędzia. A jest ich sporo.",[12,72141,72143],{"id":72142},"adwords","AdWords",[16,72145,72146,72147,72150,72151,72154],{},"Przemyślana i dobrze skonfigurowana kampania leadowa w Google AdWords potrafi wiele zdziałać. Na sukces składa się kilka czynników, jednak najważniejszym z nich jest dopasowanie słów kluczowych tak, aby jak najlepiej odzwierciedlały potrzeby Twoich potencjalnych klientów. Jak więc wybrać frazy, które będą konwertować? Przykładowo, jeśli zajmujesz się SaaS i sprzedajesz np. narzędzie do monitoringu Internetu, pewnie oferujesz bezpłatny okres testowy. Lepszym wyborem może okazać się ",[949,72148,72149],{},"skuteczne narzędzie do monitoringu Internetu"," niż ",[949,72152,72153],{},"monitoring Internetu za darmo",", gdyż po drugiej frazie możesz ściągnąć wiele osób, które po darmowym okresie raczej i tak nie wykupią subskrypcji. Jeżeli do swoich działań dołożysz jeszcze testy A\u002FB, tagowanie URLi i remarketing, możesz już zacząć liczyć zyski.",[16,72156,72157],{},"W tym przypadku AdWords jednak nie istnieje bez…",[12,72159,72161],{"id":72160},"landing-page","Landing Page",[16,72163,72164,72165,72168],{},"…porządnego ",[949,72166,72167],{},"landinga",". Landing page to strona docelowa stworzona w konkretnym celu, najczęściej wykorzystywana właśnie w procesie zbierania leadów.",[16,72170,72171,72172,72175,72176,72179],{},"Nawet najlepiej zaprojektowana reklama, która klika się jak szalona, nie zdziała za dużo, jeśli strona, do której kieruje, ma mankamenty. Nieczytelność, za dużo pól do wypełnienia, słaby UX, brak responsywności i próby zepchnięcia zbyt wielu rzeczy jednocześnie to grzechy główne. Dobra strona docelowa ma prosty formularz na najważniejsze dane oraz jasne CTA. Nie zawiera natomiast ",[949,72173,72174],{},"odciągaczy uwagi"," (żadne ",[949,72177,72178],{},"Zobacz portfolio"," i inne takie!).",[16,72181,72182],{},[32,72183],{"alt":34,"src":72184},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FLanding-page-co-to-jest_-_-Landingi-Mozilla-Firefox-2018-09-18-16.57.44-1024x400.png",[12,72186,17136],{"id":17135},[16,72188,72189],{},"O newsletterach można pisać i pisać. E-mail marketing jest skutecznym narzędziem w walce o uwagę i zaangażowanie konsumentów, więc do zbierania leadów będzie jak znalazł. W tym przypadku wyzwaniem jest zachęcenie ludzi do zasubskrybowania i jeszcze wyrażenia zgody na inne działania marketingowe. Jak temu sprostać? Po pierwsze, użyj argumentów i przedstaw je językiem korzyści. Po drugie, daj coś w zamian. Co? O tym przeczytasz kilka punktów niżej.",[12,72191,72193],{"id":72192},"facebook-lead-ads","Facebook Lead Ads",[16,72195,72196],{},"Już nie raz mówiłam, że Facebook Ads to reklamowy kombajn, bo ma rozwiązania na każdą okazję. Nie inaczej jest w kwestii pozyskiwania leadów. Facebook Lead Ads służą pozyskiwaniu kontaktów. Po kliknięciu w reklamę, klient widzi prosty formularz, już wstępnie uzupełniony swoimi danymi z Facebooka. Jeśli wszystko się zgadza, wystarczy jedno kliknięcie, aby przesłać Ci swoje informacje.",[16,72198,72199],{},"Facebook LeadAds możesz wykorzystać na wiele sposobów:",[51,72201,72202,72205,72208,72211,72214,72217,72220],{},[54,72203,72204],{},"Subskrypcja newslettera",[54,72206,72207],{},"Zamówienie bezpłatnych próbek",[54,72209,72210],{},"Prośba o kontakt",[54,72212,72213],{},"Umówienie jazdy próbnej",[54,72215,72216],{},"Przesłanie kodu rabatowego",[54,72218,72219],{},"Przesłanie newslettera i innych materiałów",[54,72221,72222],{},"Jak wszystkie reklamy na Facebooku, LeadAds można bardzo dokładnie targetować do osób, które mogą być zainteresowane ofertą.",[16,72224,72225],{},[32,72226],{"alt":34,"src":72227},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002Ffbleadads-1024x576.jpg",[12,72229,72231],{"id":72230},"okienko-czatu","Okienko czatu",[16,72233,72234,72235,72238,72239,72242],{},"Okienko z czatem, pojawiające się na stronie, nie tylko usprawnia proces obsługi klienta. Czat z konsultantem pomaga pokazać ",[949,72236,72237],{},"ludzką twarz"," marki i skutecznie zwiększa szansę na sprzedaż. Może też pomóc w zbieraniu leadów, jeśli żaden marketer nie jest dostępny w danej chwili. Wystarczy skonfigurować ",[949,72240,72241],{},"okienko"," tak, aby poza godzinami pracy biura obsługi zmieniało się w formularz kontaktowy. Zachęta do pozostawienia maila i wybrania dogodnej pory kontaktu może załatwić sporo dodatkowych pozycji na liście kontaktów.",[12,72244,72246],{"id":72245},"formularz-kontaktowy","Formularz kontaktowy",[16,72248,72249,72250,72253,72254,72257],{},"Skoro o formularzach kontaktowych mowa, dobrze umieścić takowy w zakładce ",[949,72251,72252],{},"Kontakt",". Nigdy nie wiesz, w jakich okolicznościach ktoś odwiedza Twoją stronę. Czasami skopiowanie albo przepisanie adresy mailowego jest niemożliwe – w przeciwieństwie do wypełnienia kilku okienek. Dobrze, jeśli oznaczeniem ",[949,72255,72256],{},"pola obowiązkowe"," opatrzone są rzeczywiście tylko te elementy, bez których nie możesz się obejść. Owszem, warto zostawić miejsce na wpisanie nazwy firmy czy wybranie tematu zapytania, jednak powinna to być opcja, a nie warunek. Możesz dodatkowo zachęcić potencjalnego klienta obietnicą – np. kontaktu w ciągu 24h.",[16,72259,72260],{},[32,72261],{"alt":34,"src":72262},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002FContact-us-_-Idego-Group-Mozilla-Firefox-2018-09-18-16.58.23-1024x647.png",[12,72264,72266],{"id":72265},"callpage","CallPage",[16,72268,72269],{},"CallPage to sprytne narzędzie, które pomaga w zbieraniu leadów telefonicznych. Aby wysłać request, potencjalny klient musi kliknąć odpowiedni przycisk na stronie lub system monitorujący jego zachowanie sam wyświetli mu odpowiednie okienko. W formularzu wystarczy wpisać numer telefonu, aby system połączył użytkownika z twoim pracownikiem. A gdy już zaczną rozmowę, wszystko się może zdarzyć. Twórcy deklarują, że ich narzędzie zwiększa liczbę konwersji aż o 75%!",[12,72271,72273],{"id":72272},"powiadomienie-o-produkcie","Powiadomienie o produkcie",[16,72275,72276],{},"Znasz to uczucie smutku i rozczarowania, gdy znajdujesz w sklepie internetowym tę wymarzoną rzecz, ale okazuje się, że jest chwilowo niedostępna? Co wtedy robisz? Ja najczęsciej o niej zapominam albo zaczynam szukać gdzie indziej. I uwierz mi, że nie tylko ja tak robię. Rozwiązaniem tego problemu jest dodanie możliwości zamówienia powiadomienia, gdy produkt wróci do sprzedaży. Dzięki temu możesz upiec dwie pieczenie na jednym ogniu – doprowadzić do konwersji (w tym przypadku: zakupu) oraz pozyskać lead, który może konwertować jeszcze wiele razy, korzystając z ofert i promocji przesyłanych na maila.",[12,72278,72280],{"id":72279},"łatwy-dostęp-do-informacji-kontaktowych","Łatwy dostęp do informacji kontaktowych",[16,72282,72283],{},"Niby jasna sprawa, a ile razy miałam kłopot, ze znalezieniem danych do kontaktu, to głowa mała. Wiele osób nie zdaje sobie sprawy, że te informacje można umieścić w więcej niż jednym miejscu. Jeszcze więcej nie ma pojęcia, jak wiele elementów można zepsuć w tak prostej kwestii.",[16,72285,72286],{},"Błędy, z jakimi się spotkałam, to m.in:",[51,72288,72289,72292,72295,72298,72301,72304],{},[54,72290,72291],{},"Brak zakładki wyraźnie dającej do zrozumienia, że właśnie w niej znajdują się dane kontaktowe",[54,72293,72294],{},"Informacje kontaktowe umieszczone wyłącznie w zakładkach, których nazwy tego nie sugerują",[54,72296,72297],{},"Informacje kontaktowe zapisane malutkim fontem na samym dole stopki",[54,72299,72300],{},"Niepełne dane kontaktowe – np. sam adres",[54,72302,72303],{},"Nieaktualne informacje kontaktowe (!!!)",[54,72305,72306,72307,284],{},"To nie jest pole, na którym trzeba kombinować. Twoi użytkownicy potrzebują prostej, sprawdzonej opcji – zakładki ",[949,72308,72252],{},[12,72310,72312],{"id":72311},"przyciski-cta","Przyciski CTA",[16,72314,72315,72316,1413,72319,72322,72323,1102,72326,1102,72328,284],{},"Buszująć w sieci, działamy szybko i nie przetwarzamy nawet połowy informacji, które do nas docierają. Nie mamy czasu na rozmyślanie, analizowanie i interpretowanie tego, co widzimy, dlatego trzeba prowadzić nas za rękę. Znam osoby, które nie wierzą w call to action, bo wychodzą z założenia, że jak klient chce zobaczyć ofertę, to przecież wie, że ma kliknąć. Jednak z jakiegoś powodu w realu nie widzimy zbyt często napisów w stylu ",[949,72317,72318],{},"otwórz drzwi, aby wejść",[949,72320,72321],{},"przekręć kluczyk, aby uruchomić silnik",", za to roi się od nich w Internecie. Konsumenci są atakowani niezliczoną ilością komunikatów. Wygrywają te, które jasno mówią, co zrobić, aby osiągnąć cel – stąd popularność tych wszystkich ",[949,72324,72325],{},"kliknij",[949,72327,48955],{},[949,72329,72330],{},"wyślij",[16,72332,72333],{},"Jeśli takie CTA umieścimy dodatkowo na aktywnym przycisku, zyskamy jedną, cenną przewagę – maksymalnie uprościmy wykonanie pożądanej akcji. O ile bardziej zachęcające jest przeniesienie się do formularza jednym kliknięciem od szukania go w całej witrynie. Przyciski call to action można umieszczać nie tylko na stronie internetowej, ale także w socia media – w postach na Facebooku, w stories na Instagramie czy w reklamach.",[12,72335,72337],{"id":72336},"personalizacja","Personalizacja",[16,72339,72340],{},"Już wyżej wspomniałam, że liczy się jakość, a nie ilość i mam nadzieję, że mi wierzysz, bo jeśli chcesz iść w personalizację, nie pójdziesz w ilość. Nie da się w tym samym czasie i tymi samymi zasobami wysłać tyle samo maili z personalizacją, co bez. Jednak to, co się liczy, to konwersja, która w masówce jest nieporównywalnie mniejsza. Podstawą personalizacji jest odpowiednia segmentacja grupy docelowej, o której pisałam tutaj. Dopasowanie komunikatów do odbiorców sprawi, że nie będą traktować Twoich wiadomości jak uporczywego spamu. Będą się z nich cieszyć, a może nawet wyczekiwać.",[12,72342,72344],{"id":72343},"coś-w-zamian","Coś w zamian",[16,72346,72347,72348,72351],{},"Nie ma nic za darmo, więc dlaczego leady miałyby być? Użytkownicy dużo chętniej zostawią Ci swoje dane kontaktowe, jeśli będą mogli je z zyskiem ",[949,72349,72350],{},"przehandlować",". Korzyści, które możesz zaoferować, jest cała masa. Przykładowe to:",[51,72353,72354,72357,72360,72363,72366,72369,72372,72375,72378],{},[54,72355,72356],{},"Powiadomienia o wartościowych wpisach",[54,72358,72359],{},"Specjalne promocje, oferty i rabaty",[54,72361,72362],{},"Gratisy do zakupów, próbki",[54,72364,72365],{},"Audiobooki, e-booki, tutoriale",[54,72367,72368],{},"Szablony i arkusze kalkulacyjne",[54,72370,72371],{},"Plakaty, planery i grafiki do druku",[54,72373,72374],{},"Bezpłatny okres testowy",[54,72376,72377],{},"Darmowa dostawa",[54,72379,72380],{},"Konsultacje",[16,72382,72383,72384,72387],{},"Nie ma takiej grupy docelowej, na którą nie znalazłaby się odpowiednia ",[949,72385,72386],{},"przynęta"," 😉",[12,72389,72390],{"id":42798},"Zasięg",[16,72392,72393],{},"Ani to konkretne narzędzie, ani metoda, ale bardzo ważny czynnik, o który trzeba zadbać. Zasięg, podobnie jak leady, nie zrobi się sam i nie będzie darmowy, dlatego przygotuj sobie odpowiedni budżet na reklamę. Jeśli zbierasz leady w mediach społecznościowych – nie żałuj na Facebook Ads. Jak wolisz ściągać klientów prosto z wyszukiwarki – AdWordsy będą Twoim sprzymierzeńcem. Mniej mierzalny zasięg można osiągnąć offline, dystrybuując drukowane materiały, bywając na targach czy inwestując w dobrze zlokalizowany billboard.",[12,72395,72397],{"id":72396},"odpowiedni-przekaz","Odpowiedni przekaz",[16,72399,72400],{},"Jest wiele technik, które sprawiają, że przekaz jest dobry i skuteczny. To, które wybierzesz, zależy od tego, co chcesz przekazać. Możesz wybierać pomiędzy wykorzystaniem testimoniali dotychczasowych klientów, odwołaniem się do społecznego dowodu słuszności, komunikacją obrazkową i video, podawaniem twardych liczb i wykresów, pisaniem językiem korzyści czy storytellingiem. Podkreślaj wyjatkowość, pokazuj przewagi i skupiaj się na takich działaniach, które przybliżają Cię do celu.",[12,72402,72404],{"id":72403},"monitorowanie","Monitorowanie",[16,72406,72407],{},"Monitoring Internetu to nie tylko sprawdzanie, co i jak o nas mówią. To narzędzie, które ma dużo więcej możliwości. W generowaniu leadów może nie jest najlepsze i nie może funkcjonować samodzielnie, ale świetnie sprawdzi się jako uzupełnienie. Ustaw słowa kluczowe, które zaprowadzą Cię do osób, które pytają w sieci o Twoją ofertę, tylko jeszcze o tym nie wiedzą. O co dokładnie chodzi? Załóżmy, że prowadzisz obiekt konferencyjny w Łodzi. Znajdź osoby, które proszą o rekomendacje miejsc odpowiednich na targi, wystawę, konferencję itp., po czym odezwij się do nich w miejscu, w którym ich znajdziesz. Może nie zdobędziesz w ten sposób dużej liczby kontaktów, ale skuteczność w pozyskiwaniu klientów może być wysoka. Pozytywny wpływ na wizerunek w pakiecie.",[12,72409,72411],{"id":72410},"wizerunek","Wizerunek",[16,72413,72414],{},"Budowanie wizerunku może nie jest bezpośrednim działaniem w celu pozyskiwaniu leadów, ale pośrednim już owszem. Wiadomo, że szukając dostawcy produktów czy usług dla firmy szukamy kogoś nie tylko atrakcyjnego cenowo, ale też cieszącego się dobrą opinią. Zadbaj więc o rekomendacje, umieść na stronie testimoniale, angażuj się w sprawy klientów i dopilnuj, by byli zadowoleni. Dobra opinia jest świetnym magnesem i potrafi przyciągnąć spore grono klientów. Zła może odwrócić od Ciebie osoby, do których nawet jeszcze nie zdążyłeś dotrzeć.",[12,72416,64429],{"id":64428},[16,72418,72419],{},"Tak, tak – leady można zdobywać też offline. Networking podczas konferencji, targów i innych branżowych spotkań jest strzałem w dziesiątkę. Nie od dziś wiadomo, że ludzie wolą robić biznes z osobami, które znają i lubią, więc daj się poznać! Wspólne tematy i zrozumienie problemów pomoże nawiązać nić porozumienia między Tobą a potencjalnym kontrahentem, a stąd już krótka droga do współpracy lub polecenia Cię dalej. Rozwinięta siatka znajomości biznesowych przyda Ci się nie jeden raz, więc warto zadbać o dobre kontakty.",[12,72421,17153],{"id":17152},[16,72423,72424],{},"Ludzie z branży uwielbiają webinary, bo to efektywny sposób na zdobycie nowej wiedzy. Są lepiej przyswajalne niż posty na blogu, przekazują informacje szybciej niż książki, w przeciwieństwie do szkoleń – nie trzeba na nie nigdzie jeździć, a w dodatku często mają opcję zadawania pytań na żywo. Jeśli będą zadowoleni z pierwszego, chętnie przyjdą po więcej. Zadbaj więc o to, aby powiadomienie o kolejnych edycjach czy odcinkach można było uzyskać mailowo, a niekoniecznie z fanpage’a czy banera na stronie.",[12,72426,11228],{"id":11227},[16,72428,72429],{},"Jest trochę prawdy w tym, że jakość broni się sama. Wysokiej jakości content przyciągnie grono czytelników – stałych oraz tych, którzy szukają odpowiedzi na konkretne pytania – a od czytelnika do klienta niedaleka droga. Leady pozyskane od osób, które doceniają Twoją wiedzę są tym bardziej cenne, że nie musisz ich (osób, nie leadów 😉 już specjalnie przekonywać, że warto Ci zaufać. Oni to wiedzą i jeśli tylko będą potrzebowali tego, co oferujesz, konwersja jest gwarantowana.",[16,72431,72432],{},"Podsumowując, generowanie leadów nie jest łatwe, a do celu prowadzą różne drogi. Trochę się przy tym namachasz, na pewno przetestujesz całą masę opcji i spędzisz godziny nad analizowaniem wyników i ustawianiem parametrów. I nigdy nie znajdziesz złotej metody, bo tak, jak zmienia się rynek, tak zmieniają się klienci i dotychczas sprawdzone sposoby przestają być skuteczne. Generowanie leadów to nie jednorazowe zadanie, tylko proces, który należy ciągle optymalizować. Gdy już opracujesz solidne podstawy, jego część będzie można zautomatyzować, jednak zawsze będziesz musiał mieć rękę na pulsie. Na pocieszenie powiem, że to się diabelnie opłaca!",{"title":34,"searchDepth":190,"depth":190,"links":72434},[72435,72436,72437,72438,72439,72440,72441,72442,72443,72444,72445,72446,72447,72448,72449,72450,72451,72452,72453],{"id":72142,"depth":190,"text":72143},{"id":72160,"depth":190,"text":72161},{"id":17135,"depth":190,"text":17136},{"id":72192,"depth":190,"text":72193},{"id":72230,"depth":190,"text":72231},{"id":72245,"depth":190,"text":72246},{"id":72265,"depth":190,"text":72266},{"id":72272,"depth":190,"text":72273},{"id":72279,"depth":190,"text":72280},{"id":72311,"depth":190,"text":72312},{"id":72336,"depth":190,"text":72337},{"id":72343,"depth":190,"text":72344},{"id":42798,"depth":190,"text":72390},{"id":72396,"depth":190,"text":72397},{"id":72403,"depth":190,"text":72404},{"id":72410,"depth":190,"text":72411},{"id":64428,"depth":190,"text":64429},{"id":17152,"depth":190,"text":17153},{"id":11227,"depth":190,"text":11228},"2018-11-08","Możesz mieć najlepszy produkt na rynku lub najskuteczniejszą usługę w branży, dodawać do niej masę gratisów i mieć najniższą cenę na rynku. To wszystko nie będzie miało znaczenia, a  Twoja firma będzi","\u002Fblog\u002Fimages\u002F19-sposobow-na-generowanie-leadow-b2b.webp",{},"\u002Fblog\u002F19-sposobow-na-generowanie-leadow-b2b",{"title":72113,"description":72455},"blog\u002F19-sposobow-na-generowanie-leadow-b2b","vKpthDboThbmRecLhsHNnNl918epcQhvkn1nEtBUsKc",{"id":72463,"title":72464,"author":377,"body":72465,"category":20149,"coverStyle":197,"date":72778,"description":72779,"excerpt":197,"extension":200,"image":72780,"meta":72781,"navigation":203,"path":72782,"readTime":6251,"seo":72783,"seoDescription":197,"stem":72784,"__hash__":72785},"blog\u002Fblog\u002F15-wyjatkowych-blogow-firmowych-ktorymi-warto-sie-inspirowac.md","15 wyjątkowych blogów firmowych, którymi warto się inspirować",{"type":9,"value":72466,"toc":72746},[72467,72470,72473,72481,72484,72489,72497,72504,72509,72517,72524,72529,72537,72540,72545,72553,72556,72562,72570,72577,72583,72591,72594,72600,72608,72611,72617,72625,72628,72634,72642,72649,72655,72663,72666,72672,72680,72683,72689,72697,72700,72706,72714,72717,72723,72731,72734,72740,72743],[16,72468,72469],{},"Osoby, które regularnie buszują w Internecie pewnie się ze mną zgodzą, że coraz więcej firm zakłada blogi. Ba, coraz trudniej znaleźć takie, które go nie mają. Jak wiadomo, nic nie dzieje się przypadkiem, więc i to zjawisko ma swoje przyczyny. Główną jest fenomen content marketingu. Działania content marketingowe mają wiele zalet, ale w wielkim skrócie są drogą do jednego celu – zysku. Jeśli Ty też chciałbyś zwiększyć przychody swojej firmy za pomocą tego narzędzia, odpowiedź sama ciśnie się na usta. Załóż bloga!",[16,72471,72472],{},"Na pierwszy rzut oka może się wydawać, że jest to sprawa całkiem prosta. Wystarczy zamówić szablon i zatrudnić kogoś do pisania. Lub zabrać się za to samodzielnie – w tym przypadku polecamy nasz wpis o tym, jak pisać szybciej i lepiej. Ale o czym pisać na firmowym blogu? I jak powinien wyglądać, żeby czytelnicy z przyjemnością do niego wracali? Niestety nie ma jednej sztuczki, która działa w każdym przypadku. Warto jednak poszukać inspiracji na innych firmowych blogach, także spoza Twojej branży. Poniżej znajdziesz kilka przykładów, z których można wyciągnąć coś dla siebie zarówno jeśli chodzi o efekty wizualne, jak i strategię komunikacji.",[12,72474,72476],{"id":72475},"kuchnia-lidla",[182,72477,72480],{"href":72478,"rel":72479},"https:\u002F\u002Fkuchnialidla.pl",[349],"Kuchnia Lidla",[16,72482,72483],{},"To nie jest kolejny blog kulinarny ani zbiór przypadkowych przepisów z Internetu. Blog Lidla to dokładnie przemyślana i świetnie zrealizowana baza wiedzy dla miłośników gotowania. Przepięknie zdjęcia, przyjazny język, kilka kategorii sortowania przepisów i przydatne porady sprawiają, że nie chce się go opuszczać. Nawet, jeśli szczyt naszych umiejętności kulinarnych mieści się gdzieś pomiędzy gotowaniem ryżu a odgrzewaniem pierogów od mamy, czytając przepisy na blogu Lidla wszystko wydaje się zaskakująco proste. Nienachalnie wplecione produkty jeszcze bardziej zachęcają, aby odwiedzić sklep i kupić wszystkie niezbędne składniki na jedno z niezwykłych dań.",[12,72485,72486],{"id":34},[32,72487],{"alt":34,"src":72488},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Flidl-1024x489.png",[12,72490,72492],{"id":72491},"latte-czy-espresso",[182,72493,72496],{"href":72494,"rel":72495},"https:\u002F\u002Flatteczyespresso.gazeta.pl\u002Flatteczyespresso\u002F0,0.html",[349],"Latte czy espresso",[16,72498,72499,72500,72503],{},"NESCAFÉ Dolce Gusto postawiło na ciekawy format bloga podzielonego na dwie części. W zależności od tego, co wybierzemy na początku – słodkie latte czy mocne espresso – dostaniemy dostęp do innych materiałów. ",[949,72501,72502],{},"Mleczna"," część podsuwa nam przepisy i lifestyle’owe tematy, podczas gdy czarna strona mocy raczy czytelników kawowymi faktami. Wykorzystanie tego podziału ułatwia czytelnikowi poruszanie się po blogu i znalezienie dokładnie tego, co go interesuje. Mimo, że wykonanie mogłoby być lepsze, to sam format z pewnością ma spory potencjał!",[12,72505,72506],{"id":3263},[32,72507],{"alt":34,"src":72508},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Flatte-1024x479.png",[12,72510,72512],{"id":72511},"conversion",[182,72513,72516],{"href":72514,"rel":72515},"https:\u002F\u002Fwww.conversion.pl\u002Fpl\u002Fwiedza\u002F",[349],"Conversion",[16,72518,72519,72520,72523],{},"Conversion specjalizują się w analityce internetowej oraz optymalizacji konwersji. Mają naprawdę dużą wiedzę w dziedzinie, którą się zajmują. Skąd to wiadomo? Z ich bloga. W zakładce ",[949,72521,72522],{},"wiedza"," roi się od naprawdę merytorycznych artykułów, prezentacji, wyczerpujących poradników oraz case study. Część materiałów można pobrać i zapoznać się z nimi w wolnej chwili offline. Wiedza, którą się dzielą, mówi za nich – są specjalistami, którzy doskonale wiedzą, co robią.",[12,72525,72526],{"id":3310},[32,72527],{"alt":34,"src":72528},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fconversion-1024x781.png",[12,72530,72532],{"id":72531},"biuro-prasowe-orange-polska",[182,72533,72536],{"href":72534,"rel":72535},"https:\u002F\u002Fbiuroprasowe.orange.pl\u002F",[349],"Biuro Prasowe Orange Polska",[16,72538,72539],{},"Już samo biuro prasowe utrzymane jest w blogowej formule, choć sam blog znajduje się w osobnej podstronie. Podzielony jest kilka różnych kategorii, czym skutecznie udowadnia, że Orange to zdecydowanie o wiele więcej, niż telekom. Czytelnicy znajdą tam informacje o wydarzeniach, innowacjach czy działalności charytatywnej. Dostaną też oczywiście informacje produktowe, listę aktualnych reklam i newsy z dziedziny obsługi klienta. Różnorodność to słowo, które pasuje do bloga Orange najbardziej. Warto zauważyć, że artykuły tworzone są przez stały zespół blogerów przedstawionych na stronie. Takie posunięcie bardzo korzystnie wpływa na budowanie zaufania odwiedzających.",[12,72541,72542],{"id":69749},[32,72543],{"alt":34,"src":72544},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fblog-1024x622.png",[12,72546,72548],{"id":72547},"bulldogjob",[182,72549,72552],{"href":72550,"rel":72551},"https:\u002F\u002Fbulldogjob.pl\u002F",[349],"Bulldogjob",[16,72554,72555],{},"Bulldogjob to serwis ułatwiający znalezienie pracy programistom. Główną częścią tej działalności jest oczywiście baza ofert, lecz również blog pełni tu ważną rolę. Ciekawym rozwiązaniem jest z pewnością zapraszanie do gościnnych wpisów przedstawicieli różnych firm IT, z którym_i bulldogi_ współpracują. Czytelnicy wiedzą, że to świetna możliwość, by czytać między wierszami i wyrobić sobie pierwsze wrażenie o potencjalnym pracodawcy. Artykuły są raczej krótkie, dobrze napisane i opatrzone sympatycznymi grafikami – jednym słowem: przystępne. Dzięki temu idealnie nadają się do przeczytania przy kawie, w tramwaju czy w innej wolnej, ale krótkiej chwili.",[12,72557,72559],{"id":72558},"_4",[32,72560],{"alt":34,"src":72561},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fbulldog-1024x625.png",[12,72563,72565],{"id":72564},"emplocity",[182,72566,72569],{"href":72567,"rel":72568},"https:\u002F\u002Femplocity.pl\u002Fblog\u002F",[349],"Emplocity",[16,72571,72572,72573,72576],{},"Pozostajemy w tematyce rekrutacyjnej, bo również na blogu Emplocity można znaleźć sporo inspiracji. Mi bardzo przypadła do gustu minimalistyczna, ale charakterystyczna szata graficzna. Jeśli chodzi o tematykę, znajdzie się sporo artykułów dla osób zainteresowanych produktywnością, nowymi technologiami i trendami na rynku pracy. Widać tutaj zaangażowanie w dobór tematów i odejście od niektórych zasad, którymi kieruje się wiele ",[949,72574,72575],{},"standardowych"," blogów o rekrutacji.",[12,72578,72580],{"id":72579},"_5",[32,72581],{"alt":34,"src":72582},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Femplocity-1024x594.png",[12,72584,72586],{"id":72585},"richard-branson",[182,72587,72590],{"href":72588,"rel":72589},"https:\u002F\u002Fwww.virgin.com\u002Frichard-branson",[349],"Richard Branson",[16,72592,72593],{},"Richard Branson, CEO Virgin, dzieli się na blogu swoimi przemyśleniami na temat życia – często z przymrużeniem oka. Hołduje filozofii work-life balance, realizuje swoje pasje, pokazuje, czym zajmuje się na co dzień. Dlaczego ludzie lubią to czytać? Moim zdaniem blog Richarda spełnia dwie ważne role. Po pierwsze, pozwala czytelnikom utożsamiać się z autorem. A gdy tak się dzieje, czytelników przybywa, bo każdy lubi, gdy ktoś dzieli z nim poglądy. Po drugie, pokazuje, że nawet miliarder jest zwykłym człowiekiem, więc każdy zwykły człowiek też może zostać miliarderem. Motywuje do działania i dodaje skrzydeł.",[12,72595,72597],{"id":72596},"_6",[32,72598],{"alt":34,"src":72599},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Frichard-1024x531.png",[12,72601,72603],{"id":72602},"polaroid-magazine",[182,72604,72607],{"href":72605,"rel":72606},"https:\u002F\u002Fmagazine.polaroidoriginals.com\u002F?shop_url=https%3A%2F%2Feu.polaroidoriginals.com&cart_count=0",[349],"Polaroid Magazine",[16,72609,72610],{},"Blog Polaroid Originals niesamowicie cieszy oko. Jego estetyka – oparta na niepowtarzalnych zdjęciach – bardzo do mnie przemawia. Myślę, że oparcie komunikacji o jeden, wyjątkowy detal może być całkiem niezłą strategią.",[12,72612,72614],{"id":72613},"_7",[32,72615],{"alt":34,"src":72616},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fpolaroid-1024x497.png",[12,72618,72620],{"id":72619},"coca-cola-journey",[182,72621,72624],{"href":72622,"rel":72623},"https:\u002F\u002Fwww.coca-colacompany.com\u002F",[349],"Coca-cola Journey",[16,72626,72627],{},"Coca-cola ma sporo witryn poświęconych różnym tematom, jednak to Journey jest benchmarkiem godnym naśladowania przez inne firmy. Bogactwo treści, historie dopasowane do grupy docelowej i różnorodne spojrzenia z wielu perspektyw. Jeśli chodzi o komunikację marketingową, z czystym sumieniem można postawić ich za wzór!",[12,72629,72631],{"id":72630},"_8",[32,72632],{"alt":34,"src":72633},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fcocacola-1024x648.png",[12,72635,72637],{"id":72636},"_8academy",[182,72638,72641],{"href":72639,"rel":72640},"https:\u002F\u002F8a.pl\u002F8academy\u002F",[349],"8academy",[16,72643,72644,72645,72648],{},"8a Academy to blog należący do sklepu turystycznego 8a. W odróżnieniu od wielu innych sklepowych blogów, nie znajdziecie tutaj porad ",[949,72646,72647],{},"sprytnie"," nawiązujących po kolei do wszystkich sprzedawanych produktów. Autorzy 8a Academy postawili wszystko na jedną karę, tworząc – jak sami piszą – portal górski i wspinaczkowy dla aktywnych. Faktem jest, że na górach znają się jak mało kto. Wpisy na temat sprzętu zazwyczaj całkowicie wyczerpują temat, a poradom można zaufać. Kompleksowe podejście do jednego tematu sprawdza się całkiem nieźle, kreując wizerunek prawdziwych specjalistów.",[12,72650,72652],{"id":72651},"_9",[32,72653],{"alt":34,"src":72654},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002F8a-1024x558.png",[12,72656,72658],{"id":72657},"john-dog-blog",[182,72659,72662],{"href":72660,"rel":72661},"https:\u002F\u002Fjohndog.pl\u002Fblog\u002F",[349],"John Dog blog",[16,72664,72665],{},"Kolejny blog połączony z e-commerce, który rzetelnie podchodzi do podjętego tematu. John Dog dostarcza wiedzy związanej ze wszystkimi aspektami posiadania psa i obala popularne, a często szkodliwe mity. Wartą naśladowania strategią jest współpraca ze specjalistami, którzy poruszają zagadnienia związane z wychowaniem, żywieniem i zdrowiem psów, zwiększając zaufanie do marki. Blog o tematyce opieki nad zwierzętami domowymi ma bardzo duże szanse powodzenia, jednak wymaga sporo pracy, uwagi i cierpliwości. Osoby, które odwiedzają podobne serwisy, traktują swoich pupili jak rodzinę. Nie można nadwyrężać ich zaufania kosztem nachalnej reklamy albo niesprawdzonych informacji! Jeśli i Ty zdecydujesz się poruszać równie emocjonujące tematy, upewnij się, że dasz radę zrobić to profesjonalnie w każdym calu.",[12,72667,72669],{"id":72668},"_10",[32,72670],{"alt":34,"src":72671},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fjohndog-1024x535.png",[12,72673,72675],{"id":72674},"etsy-journal",[182,72676,72679],{"href":72677,"rel":72678},"https:\u002F\u002Fblog.etsy.com\u002Fen\u002F",[349],"Etsy Journal",[16,72681,72682],{},"Etsy jest platformą służącą twórcom szeroko pojętego rękodzieła do sprzedaży swoich produktów. Blog serwisu jest kopalnią kreatywnych pomysłów, wyjątkowych przedmiotów, najnowszych trendów oraz wywiadów z twórcami. Dzięki tej ostatniej kategorii wpisów, firma pokazuje, że jest prawdziwym partnerem swoich klientów i pomaga im zyskać większy rozgłos.",[12,72684,72686],{"id":72685},"_11",[32,72687],{"alt":34,"src":72688},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fetsy-1024x487.png",[12,72690,72692],{"id":72691},"kimpton-hotels",[182,72693,72696],{"href":72694,"rel":72695},"https:\u002F\u002Fwww.kimptonhotels.com\u002Fblog\u002F",[349],"Kimpton Hotels",[16,72698,72699],{},"Kolejny blog o tematyce mniej lub bardziej powiązanej z działalnością firmy. I kolejny z pięknym layoutem! Prosty układ podglądu wpisów, świetnie dobrana kolorystyka i piękne zdjęcia czarują czytelnika. Jeśli więc nie jesteś w stanie za bardzo wyróżnić się tematyką wpisów, możesz spróbować zyskać przewagę czym innym – przyjemną dla oka oprawą.",[12,72701,72703],{"id":72702},"_12",[32,72704],{"alt":34,"src":72705},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fkimpton.png",[12,72707,72709],{"id":72708},"volkshotel-blog",[182,72710,72713],{"href":72711,"rel":72712},"https:\u002F\u002Fwww.volkshotel.nl\u002Fen\u002Fblog",[349],"Volkshotel Blog",[16,72715,72716],{},"Blog marki Volkshotel powstał z potrzeby wypromowania swojego biznesu w niezwykle konkurencyjnym mieście, jakim dla usług hotelowych jest Amsterdam. Jak wyróżnić się wśród ponad 30 tysięcy dostępnych w mieście pokoi? Jak sprawić, aby goście pokochali właśnie Ciebie, zanim jeszcze Cię odwiedzą? Tutaj poskutkowało odarcie wartościowych wpisów ze sprzedażowej otoczki.",[12,72718,72719,72720],{"id":34},"   ",[32,72721],{"alt":34,"src":72722},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fvolkshotel-1024x395.png",[12,72724,72726],{"id":72725},"answear",[182,72727,72730],{"href":72728,"rel":72729},"https:\u002F\u002Fanswear.com\u002Fblog\u002F",[349],"Answear",[16,72732,72733],{},"Blog marki Answer to kolejny benchmark świeżego, stylowego layoutu. Strona główna nie jest przeładowana, menu jest jasne, a zdjęcia atrakcyjne. Może się wydawać, minimalistyczny szablon to bułka z masłem, ale w rzeczywistości jest całkiem inaczej. Proste, harmonijne grafiki potrafią zająć sporo czasu i wymagają dużego wyczucia ze strony twórcy. Ale gdy zostaną dopracowane w każdym szczególe – robią największe wrażenie.",[12,72735,72737],{"id":72736},"_13",[32,72738],{"alt":34,"src":72739},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fanswear-1024x431.png",[16,72741,72742],{},"Jeśli zdecydujesz się na założenie firmowego bloga, to zanim wystartujesz z pierwszym wpisem, musisz dokładnie przeanalizować kilka ważnych czynników. Przede wszystkim – poznać swoją grupę docelową i to do nich dopasować swoją strategię. Do tego, co im się podoba, czego potrzebują i czego szukają, a nie do tego, co Ty osobiście uważasz za przydatne. Zdystansowanie się bywa trudne, ale świadomość tej potrzeby to już połowa sukcesu.",[16,72744,72745],{},"Z pewnością przyda Ci się także kilka sztuczek, np. jak wykorzystać dane do uatrakcyjnienia treści oraz jak pozyskać ruch na bloga. Dobrze też zająć się jego pozycjonowaniem – w tej sprawie możesz skontaktować się z nami!",{"title":34,"searchDepth":190,"depth":190,"links":72747},[72748,72749,72750,72751,72752,72753,72754,72755,72756,72757,72758,72759,72760,72761,72762,72763,72764,72765,72766,72767,72768,72769,72770,72771,72772,72773,72774,72775,72776,72777],{"id":72475,"depth":190,"text":72480},{"id":34,"depth":190,"text":34},{"id":72491,"depth":190,"text":72496},{"id":3263,"depth":190,"text":34},{"id":72511,"depth":190,"text":72516},{"id":3310,"depth":190,"text":34},{"id":72531,"depth":190,"text":72536},{"id":69749,"depth":190,"text":34},{"id":72547,"depth":190,"text":72552},{"id":72558,"depth":190,"text":34},{"id":72564,"depth":190,"text":72569},{"id":72579,"depth":190,"text":34},{"id":72585,"depth":190,"text":72590},{"id":72596,"depth":190,"text":34},{"id":72602,"depth":190,"text":72607},{"id":72613,"depth":190,"text":34},{"id":72619,"depth":190,"text":72624},{"id":72630,"depth":190,"text":34},{"id":72636,"depth":190,"text":72641},{"id":72651,"depth":190,"text":34},{"id":72657,"depth":190,"text":72662},{"id":72668,"depth":190,"text":34},{"id":72674,"depth":190,"text":72679},{"id":72685,"depth":190,"text":34},{"id":72691,"depth":190,"text":72696},{"id":72702,"depth":190,"text":34},{"id":72708,"depth":190,"text":72713},{"id":34,"depth":190,"text":72719},{"id":72725,"depth":190,"text":72730},{"id":72736,"depth":190,"text":34},"2018-11-07","Osoby, które regularnie buszują w Internecie pewnie się ze mną zgodzą, że coraz więcej firm zakłada blogi. Ba, coraz trudniej znaleźć takie, które go nie mają. Jak wiadomo, nic nie dzieje się przypadk","\u002Fblog\u002Fimages\u002F15-wyjatkowych-blogow-firmowych-ktorymi-warto-sie-inspirowac.webp",{},"\u002Fblog\u002F15-wyjatkowych-blogow-firmowych-ktorymi-warto-sie-inspirowac",{"title":72464,"description":72779},"blog\u002F15-wyjatkowych-blogow-firmowych-ktorymi-warto-sie-inspirowac","OClFqM3uJa_kmg3-rjHoymmHCsJ6pMmK_eoJC9fXz4w",{"id":72787,"title":72788,"author":377,"body":72789,"category":17222,"coverStyle":197,"date":73263,"description":73264,"excerpt":197,"extension":200,"image":73265,"meta":73266,"navigation":203,"path":73267,"readTime":12703,"seo":73268,"seoDescription":197,"stem":73269,"__hash__":73270},"blog\u002Fblog\u002F26-kanalow-na-youtube-ktore-powinien-subskrybowac-kazdy-marketer.md","26 kanałów na YouTube, które powinien subskrybować każdy marketer",{"type":9,"value":72790,"toc":73236},[72791,72794,72798,72805,72812,72817,72821,72828,72836,72840,72850,72856,72861,72865,72868,72875,72879,72882,72889,72894,72898,72907,72913,72918,72922,72929,72936,72940,72943,72950,72954,72957,72964,72969,72973,72976,72983,72987,72990,72996,73001,73005,73008,73015,73019,73022,73028,73033,73037,73040,73047,73051,73058,73065,73070,73074,73077,73084,73088,73091,73098,73102,73105,73112,73117,73121,73124,73131,73135,73142,73149,73153,73156,73162,73167,73171,73174,73181,73185,73188,73195,73200,73204,73207,73214,73218,73221,73228,73233],[16,72792,72793],{},"Co marketerzy oglądają na YouTube? Reklamy z ostatniego finału Super Bowl? Śmieszne filmy z alpakami? Też 😉 Ale przynajmniej czasem powinni zaglądać również do innych źródeł wiedzy i inspiracji – takich, jak te poniżej.",[12,72795,72797],{"id":72796},"pani-swojego-czasu-3-tys-subskrypcji","Pani Swojego Czasu – 3 tys. subskrypcji",[16,72799,72800,72801,72804],{},"Ola Budzyńska – autorka bloga ",[949,72802,72803],{},"Pani Swojego Czasu"," i kanału na YouTube o tej samej nazwie – jest mistrzynią zarządzania zadaniami. Dzieli się swoją wiedzą o organizacji pracy i realizacji celów oraz zdradza kulisy swojego biznesu. Jest przy tym wyluzowana, bezpośrednia i naturalna, co sprawia, że jej filmy ogląda się z niekłamaną przyjemnością.",[16,72806,72807,72808],{},"Zobacz kanał – ",[182,72809,72803],{"href":72810,"rel":72811},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUClDE02ClVY36IjHvDDm5h6Q\u002Fabout",[349],[16,72813,72814],{},[32,72815],{"alt":34,"src":72816},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Pani-Swojego-Czasu-YouTube-Mozilla-Firefox-2018-09-18-16.07.56.png",[12,72818,72820],{"id":72819},"mediafun-25-tys-subskrypcji","Mediafun – 25 tys. subskrypcji",[16,72822,72823,72824,72827],{},"Maciek Budzich mówi o sobie, że jest ",[949,72825,72826],{},"pasjonatem, obserwatorem i komentatorem nowych mediów, niestandardowych działań reklamowych i wszystkiego co jest związane z nowymi technologiami i ich zastosowaniem w budowaniu marki, wizerunku, promocją firmy i przedsiębiorczością",". Jego vlog o mediach, reklamie i marketingu to kopalnia ciekawych case’ów!",[16,72829,72830,72831],{},"Zobacz kanał – ",[182,72832,72835],{"href":72833,"rel":72834},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCq9Gjx1A8NSUcE-Vg9CT5VQ",[349],"Mediafun",[12,72837,72839],{"id":72838},"sprawny-marketing-9-tys-subskrypcji","Sprawny Marketing – 9 tys. subskrypcji",[16,72841,72842,72843,72846,72847,284],{},"Czy jest tu ktoś, kto jeszcze nie zna Sprawnego Marketingu? Pewnie nie. Ale wiem, że nie wszyscy wiedzą, że ekipa ",[949,72844,72845],{},"Sprawnego"," prowadzi również całkiem niezły kanał na YouTube. Czego tam nie ma! Wywiady ze specjalistami, opinie prelegentów, podsumowania tygodnia i nagrania z wystąpień. Wszystko, czego trzeba, aby zawsze być ",[949,72848,72849],{},"o krok do przodu",[16,72851,72830,72852],{},[182,72853,45894],{"href":72854,"rel":72855},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FSprawnyMarketingPL\u002Ffeatured",[349],[16,72857,72858],{},[32,72859],{"alt":34,"src":72860},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-sprawny.marketing-YouTube-Mozilla-Firefox-2018-09-18-16.08.33-1024x507.png",[12,72862,72864],{"id":72863},"artur-jabłoński-28-tys-subskrypcji","Artur Jabłoński – 2,8 tys. subskrypcji",[16,72866,72867],{},"Artur Jabłoński znany jest głównie ze swojego bloga, na którym omawia zagadnienia dotyczące marketingu internetowego. Na kanale na YouTube Artur odchodzi od znanego z bloga schematu wyczerpującego analizowania tematów na rzecz lżejszej formy. W swoich krótkich filmach wyjaśnia mechanizmy i efekty wykorzystywane przez marketerów do zdobycia serc i umysłów konsumentów.",[16,72869,72830,72870],{},[182,72871,72874],{"href":72872,"rel":72873},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCLrMM1gzMvKXulbDpDmLdPg",[349],"Artur Jabłoński",[12,72876,72878],{"id":72877},"aula-polska-31-tys-subskrypcji","Aula Polska – 3,1 tys. subskrypcji",[16,72880,72881],{},"Aula Polska to najstarsza w Polsce inicjatywa promująca kulturę przedsiębiorczości technologicznej. O ile tematyka samego wydarzenia nie jest stricte marketingowa, to w rolach prelegentów często występują specjaliści również z tej dziedziny, właściciele marketingowych biznesów czy osoby chcące przedstawić ciekawe case studies, z których również marketerzy mogą wyciągnąć coś dla siebie. Kanał Auli Polskiej na YouTubie zawiera nagrania takich właśnie wystąpień.",[16,72883,72830,72884],{},[182,72885,72888],{"href":72886,"rel":72887},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FAulaPolska\u002Ffeatured",[349],"Aula Polska",[16,72890,72891],{},[32,72892],{"alt":34,"src":72893},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-AulaPolska-YouTube-Mozilla-Firefox-2018-09-18-16.08.58-1024x461.png",[12,72895,72897],{"id":72896},"marketing-i-biznes-505-subskrypcji","Marketing i Biznes – 505 subskrypcji",[16,72899,72900,72901,72906],{},"Kanał Marketing i Biznes to uzupełnienie portalu ",[182,72902,72905],{"href":72903,"rel":72904},"https:\u002F\u002Fmarketingibiznes.pl\u002F",[349],"marketingibiznes.pl"," oraz prężnie działającej grupy facebookowej. Szczególnie warte uwagi są wywiady z przedsiębiorcami, które prowadzi Michał Bąk. Na kanale pojawiają się także relacje z branżowych wydarzeń czy nagrania webinarów z praktykami marketingu (np. Grzegorz Strzelec, były Head of SEO Onetu).",[16,72908,72830,72909],{},[182,72910,71794],{"href":72911,"rel":72912},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCb21j5akGp2ajQlbfC4j8Tg\u002F?sub_confirmation=1",[349],[16,72914,72915],{},[32,72916],{"alt":71794,"src":72917},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F11\u002FMIB_screen-1024x318.png",[12,72919,72921],{"id":72920},"social-media-now-5-tys-subskrypcji","Social Media Now –  5 tys. subskrypcji",[16,72923,72924,72925,72928],{},"Social Media Now w swojej pracy skupiają się na zaawansowanych działaniach efektywnościowych nastawionych na mierzalne efekty. Znani są m.in. z merytorycznych szkoleń, pełnych mięsa webinarów i świetnie prowadzonej grupy na Facebooku. Do tego ",[949,72926,72927],{},"worka"," pełnego wiedzy można śmiało dorzucić również ich kanał na YouTube, na którym pełno jest pomocnych, raczej krótkich filmów.",[16,72930,72830,72931],{},[182,72932,72935],{"href":72933,"rel":72934},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FWlasnaFirma",[349],"Social Media Now – merytorycznie o mediach społecznościowych",[12,72937,72939],{"id":72938},"infoshare-41-tys-subskrypcji","infoShare – 4,1 tys. subskrypcji",[16,72941,72942],{},"infoShare jest największą w swojej dziedzinie konferencją non-profit w całej Europie Środkowo-Wschodniej. Jest poświęcona technologiom, startupom, nowym mediom oraz zarządzaniu pracą i takie właśnie tematy znajdziecie również na ich kanale.",[16,72944,72830,72945],{},[182,72946,72949],{"href":72947,"rel":72948},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FinfoSharePL\u002Fvideos",[349],"infoShare",[12,72951,72953],{"id":72952},"ted-117-mln-subskrypcji","TED – 11,7 mln subskrypcji",[16,72955,72956],{},"Kanał TED powstał po to, by dzielić się z szerokim gronem odbiorców nagraniami z wystąpień ze swoich konferencji. Dzięki temu możesz posłuchać dających do myślenia, kilkunastominutowych prelekcji na przeróżne, ale zawsze inspirujące tematy! Nowe filmy dodawane są kilka razy w tygodniu, więc materiałów do oglądania z pewnością prędko nie braknie.",[16,72958,72830,72959],{},[182,72960,72963],{"href":72961,"rel":72962},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FTEDtalksDirector\u002Fabout",[349],"TED",[16,72965,72966],{},[32,72967],{"alt":34,"src":72968},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-TED-YouTube-Mozilla-Firefox-2018-09-18-16.10.08-1024x522.png",[12,72970,72972],{"id":72971},"neil-patel-201-tys-subskrypcji","Neil Patel – 201 tys. subskrypcji",[16,72974,72975],{},"Neil jest założycielem agencji Neil Patel Digital, autorem bestsellerowych książek i jednym z dziesięciu najlepszych marketerów wg Forbesa. Ktoś, kto ma na koncie tyle sukcesów, nie osiągnął tego przypadkiem. Wiedza Neila na tematy związane ze sprzedażą jest godna podziwu i naprawdę warto z niej skorzystać. Co ciekawe, filmy dostępne są nie tylko na YT, ale też na Facebooku autora.",[16,72977,72830,72978],{},[182,72979,72982],{"href":72980,"rel":72981},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fneilvkpatel\u002Ffeatured",[349],"Neil Patel",[12,72984,72986],{"id":72985},"moz-50-tys-subskrypcji","Moz – 50 tys. subskrypcji",[16,72988,72989],{},"Najmocniejszym punktem kanału Moz jest seria krótkich tutoriali. Pokazują, jak korzystać z wybranych narzędzi, jak je konfigurować i sprytnie wykorzystywać.",[16,72991,72830,72992],{},[182,72993,4955],{"href":72994,"rel":72995},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FMozHQ\u002Fvideos",[349],[16,72997,72998],{},[32,72999],{"alt":34,"src":73000},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Moz-YouTube-Mozilla-Firefox-2018-09-18-16.10.38-1024x544.png",[12,73002,73004],{"id":73003},"brian-dean-163-tys-subskrypcji","Brian Dean – 163 tys. subskrypcji",[16,73006,73007],{},"Brian Dean mówi, że stworzył swój kanał, by nauczyć swoich widzów, jak robić skuteczne SEO i content marketing. Treści koncentrują się na wziętych z życia przykładach, omawianiu konkretnych technik i szukaniu skutecznych rozwiązań. Jeśli chcesz wiedzieć więcej o optymalizacji pod wyszukiwarki, zajrzyj koniecznie",[16,73009,72830,73010],{},[182,73011,73014],{"href":73012,"rel":73013},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fbacklinko",[349],"Brain Dean",[12,73016,73018],{"id":73017},"ahrefs-28-tys-subskrypcji","Ahrefs – 28 tys. subskrypcji",[16,73020,73021],{},"Ahrefs TV to baza tutoriali SEO, które pokazują, jak zwiększyć ruch organiczny i zdobyć pierwsze miejsce w wynikach wyszukiwania. Niezależnie od tego, czy jesteś absolutnie początkującym czy liderem w branży, znajdziesz pomocne samouczki dotyczące badań słów kluczowych, link-buildingu, content marketingu, technicznego SEO i wielu, wielu innych.",[16,73023,72830,73024],{},[182,73025,1405],{"href":73026,"rel":73027},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCWquNQV8Y0_defMKnGKrFOQ",[349],[16,73029,73030],{},[32,73031],{"alt":34,"src":73032},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Ahrefs-YouTube-Mozilla-Firefox-2018-09-18-16.11.14-1024x511.png",[12,73034,73036],{"id":73035},"unbounce-34-tys-subskrypcji","Unbounce – 3,4 tys. subskrypcji",[16,73038,73039],{},"Unbounce oferuje Wam filmy edukacyjne na temat stron docelowych, optymalizacji współczynników konwersji i testów a\u002Fb. Jako specjaliści w budowaniu landing-page’y wiedzą, co mówią.",[16,73041,72830,73042],{},[182,73043,73046],{"href":73044,"rel":73045},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FUnbounceVideos",[349],"Unbounce",[12,73048,73050],{"id":73049},"pat-flynn-148-tys-subskrypcji","Pat Flynn – 148 tys. subskrypcji",[16,73052,73053,73054,73057],{},"Pat jest blogerem, marketerem i przedsiębiorcą, a znany jest głównie ze swojej blogowej działalności pod szyldem ",[949,73055,73056],{},"Smart Passive Income",". Jest świetny w tym, co robi, a wynikami chętnie dzieli się ze swoimi subskrybentami. Jeśli poszukujesz inspiracji do działania i sprawdzonych rad od doświadczonego specjalisty, znajdziesz je na tym kanale!",[16,73059,72830,73060],{},[182,73061,73064],{"href":73062,"rel":73063},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FSmartPassiveIncome",[349],"Pat Flynn",[16,73066,73067],{},[32,73068],{"alt":34,"src":73069},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Pat-Flynn-YouTube-Mozilla-Firefox-2018-09-18-16.11.42-1024x508.png",[12,73071,73073],{"id":73072},"garyvee-16-mln-subskrybentów","GaryVee – 1,6 mln subskrybentów",[16,73075,73076],{},"Nałogowy przedsiębiorca i wulkan energii. Gary Vaynerchuk prowadzi z sukcesem renomowaną agencję digitalową, która obsługuje jedne z największych światowych marek. Mając ponad 1500 filmów i niemal 1,5 miliona (!) subskrybentów, jego kanał pełen wartościowych informacji, inspiracji i przewodników.",[16,73078,72830,73079],{},[182,73080,73083],{"href":73081,"rel":73082},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FGaryVaynerchuk",[349],"GaryVee",[12,73085,73087],{"id":73086},"entrepreneur-469-tys-subskrybentów","Entrepreneur – 469 tys. subskrybentów",[16,73089,73090],{},"To kolejny kanał, który jest trochę bardziej skupiony na motywacji niż marketingowych insightach, jednak szkoda go pomijać. Każdy marketingowiec ma w sobie przedsiębiorcę, a ten kanał przemawia właśnie do tego ukrytego oblicza.",[16,73092,72830,73093],{},[182,73094,73097],{"href":73095,"rel":73096},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FEntrepreneurOnline",[349],"Entrepreneur",[12,73099,73101],{"id":73100},"marketing-land-12-tys-subskrypcji","Marketing Land – 1,2 tys. subskrypcji",[16,73103,73104],{},"Marketing Land to jest serwisem informacyjnym z newsami na tematy marketingowe i digitalowe. Na swoim kanale pomagają użytkownikom lepiej zrozumieć świat marketingu internetowego i funkcjonowania mediów społecznościowych.",[16,73106,72830,73107],{},[182,73108,73111],{"href":73109,"rel":73110},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FMarketingland\u002Fvideos",[349],"Marketing Land",[16,73113,73114],{},[32,73115],{"alt":34,"src":73116},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Marketing-Land-YouTube-Mozilla-Firefox-2018-09-18-16.12.19-1024x487.png",[12,73118,73120],{"id":73119},"digital-marketing-institute-87-tys-subskrypcji","Digital Marketing Institute – 8,7 tys. subskrypcji",[16,73122,73123],{},"Digital Marketing Institute to globalny standard certyfikacji w edukacji marketingu cyfrowego. Mają świetny kanał YouTube, gdzie regularnie publikują nowe filmy. Część z nich stety-niestety dotyczy oferty szkoleniowej, jednak poza nimi jest bardzo wiele wartościowych case’ów, sesji Q&A ze specjalistami i tutoriali.",[16,73125,72830,73126],{},[182,73127,73130],{"href":73128,"rel":73129},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fdigitalmarketinginst",[349],"Digital Marketing Institute",[12,73132,73134],{"id":73133},"jesse-hanley-566-subskrypcje","Jesse Hanley – 566 subskrypcje",[16,73136,73137,73138,73141],{},"Jesse prowadzi agencję marketingową, firmę hostingową i kanał o SEO, który warto subskrybować! Zdecydowana większość odcinków dotyczy marketingu internetowego, choć znajdzie się też trochę ",[949,73139,73140],{},"prywaty"," w postaci filmów o podróżach.",[16,73143,72830,73144],{},[182,73145,73148],{"href":73146,"rel":73147},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCR_MBUsqYB2BOa6jwcvdmiQ\u002F",[349],"Jesse Hanley",[12,73150,73152],{"id":73151},"social-tigers","Social Tigers",[16,73154,73155],{},"Na kanale Social Tigers nie ma wielu filmów, ale patrząc na to, co robią na rzecz edukacji marketingowej uważam, że warto dać im szansę i poczekać na więcej materiałów.",[16,73157,72830,73158],{},[182,73159,73152],{"href":73160,"rel":73161},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCg00HW-Dkd2cqgwWFo1FBcA",[349],[16,73163,73164],{},[32,73165],{"alt":34,"src":73166},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Social-Tigers-YouTube-Mozilla-Firefox-2018-09-18-16.05.54-1024x511.png",[12,73168,73170],{"id":73169},"jay-baer-77-tys-subskrypcji","Jay Baer – 7,7 tys. subskrypcji",[16,73172,73173],{},"Autor bestsellerów, inspirujący mówca, konsultant i mistrz marketingu! Jay to jedna z tych osób, które bezdyskusyjnie warto śledzić, by zbudować swoją drogę do sukcesu w branży! Jay doradzał w ponad 700 firmach od 1994 roku, w tym w Caterpillar, Nike, Allstate. Jest założycielem Convince & Convert – firmy konsultingowej zajmującej się strategią, która pomaga zdobyć i utrzymać więcej klientów poprzez inteligentne rozwiązania. Jego kanał to skrzyżowanie technologii, mediów społecznościowych i obsługi klienta.",[16,73175,72830,73176],{},[182,73177,73180],{"href":73178,"rel":73179},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fjaybaer00\u002F",[349],"Jay Baer",[12,73182,73184],{"id":73183},"michael-hyatt-22-tys-subskrypcji","Michael Hyatt – 22 tys. subskrypcji",[16,73186,73187],{},"Michael jest byłym CEO Thomas Nelson Publishers. Swój kanał zaczął prowadzić wiele lat temu, a dziś może pochwalić się ogromną widownią. Nic dziwnego – Michael ma duża wiedzę, jest rzeczowy, a przy tym sympatyczny, więc słucha się go naprawdę przyjemnie. Udziela porad zarówno stricte marketingowych, jak i tych dotyczących umiejętności miękkich w biznesie. Zaprasza też ciekawych gości.",[16,73189,72830,73190],{},[182,73191,73194],{"href":73192,"rel":73193},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fmhyatt18",[349],"Michael Hyatt",[16,73196,73197],{},[32,73198],{"alt":34,"src":73199},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Michael-Hyatt-YouTube-Mozilla-Firefox-2018-09-18-16.12.52-1024x506.png",[12,73201,73203],{"id":73202},"behind-the-brand-110-tys-subskrypcji","Behind the Brand – 110 tys. subskrypcji",[16,73205,73206],{},"Behind the Brand to show o innowatorach, przedsiębiorcach i opowieści o ich sukcesach. W każdym odcinku pojawiają się ludzie sukcesu, którzy budują silne marki, sportowcy, celebryci, artyści i inni. Wśród wcześniejszych gości znaleźli się m.in. Seth Godin, Tony Hawk, Vaynerchuk, Mike Rowe, The Dog Whisperer, Cesar Millan, Tony Robbins czy Bethany Hamilton.",[16,73208,72830,73209],{},[182,73210,73213],{"href":73211,"rel":73212},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FbehindthebrandTV",[349],"Behind the Brand",[12,73215,73217],{"id":73216},"jon-loomer-97-tys-subskrypcji","Jon Loomer – 9,7 tys. subskrypcji",[16,73219,73220],{},"Jon koncentruje się wyłącznie na zaawansowanych taktykach marketingu na Facebooku, więc z pewnością nie jest to kanał dla nowicjuszy. Co tydzień publikuje nowy vlog z odpowiedziami na pytania widzów, a dodatkowo nagrywa filmy odnoszące się do postów na blogu. Często porusza tematy, których próżno szukać gdzie indziej!",[16,73222,72830,73223],{},[182,73224,73227],{"href":73225,"rel":73226},"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002FJonLoomer\u002Fabout",[349],"Jon Loomer",[16,73229,73230],{},[32,73231],{"alt":34,"src":73232},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F09\u002F2-Jon-Loomer-YouTube-Mozilla-Firefox-2018-09-18-16.13.18-1024x507.png",[16,73234,73235],{},"Być może zaskoczyła Was obecność stosunkowo wielu kanałów, które z marketingiem internetowym nie mają wiele wspólnego. Nie, to nie pomyłka ani sztuczne pompowanie tekstu. Uważam, że zawód marketera nie ogranicza się do wiedzy o tym jak sprzedawać i wymaga znacznie szerszego patrzenia na świat. Dlatego kanały motywacyjne czy biznesowe są tak bardzo pomocne – pomagają zobaczyć nasze pole działania z innej perspektywy.",{"title":34,"searchDepth":190,"depth":190,"links":73237},[73238,73239,73240,73241,73242,73243,73244,73245,73246,73247,73248,73249,73250,73251,73252,73253,73254,73255,73256,73257,73258,73259,73260,73261,73262],{"id":72796,"depth":190,"text":72797},{"id":72819,"depth":190,"text":72820},{"id":72838,"depth":190,"text":72839},{"id":72863,"depth":190,"text":72864},{"id":72877,"depth":190,"text":72878},{"id":72896,"depth":190,"text":72897},{"id":72920,"depth":190,"text":72921},{"id":72938,"depth":190,"text":72939},{"id":72952,"depth":190,"text":72953},{"id":72971,"depth":190,"text":72972},{"id":72985,"depth":190,"text":72986},{"id":73003,"depth":190,"text":73004},{"id":73017,"depth":190,"text":73018},{"id":73035,"depth":190,"text":73036},{"id":73049,"depth":190,"text":73050},{"id":73072,"depth":190,"text":73073},{"id":73086,"depth":190,"text":73087},{"id":73100,"depth":190,"text":73101},{"id":73119,"depth":190,"text":73120},{"id":73133,"depth":190,"text":73134},{"id":73151,"depth":190,"text":73152},{"id":73169,"depth":190,"text":73170},{"id":73183,"depth":190,"text":73184},{"id":73202,"depth":190,"text":73203},{"id":73216,"depth":190,"text":73217},"2018-11-06","Co marketerzy oglądają na YouTube? Reklamy z ostatniego finału Super Bowl? Śmieszne filmy z alpakami? Też 😉 Ale przynajmniej czasem powinni zaglądać również do innych źródeł wiedzy i inspiracji &#821","\u002Fblog\u002Fimages\u002F26-kanalow-na-youtube-ktore-powinien-subskrybowac-kazdy-marketer.webp",{},"\u002Fblog\u002F26-kanalow-na-youtube-ktore-powinien-subskrybowac-kazdy-marketer",{"title":72788,"description":73264},"blog\u002F26-kanalow-na-youtube-ktore-powinien-subskrybowac-kazdy-marketer","OmWAEsTuiYfAypkutREdlBAfpNVid2u6cSyM6gKJdoI",{"id":73272,"title":73273,"author":377,"body":73274,"category":17222,"coverStyle":197,"date":73580,"description":73581,"excerpt":197,"extension":200,"image":73582,"meta":73583,"navigation":203,"path":73584,"readTime":5370,"seo":73585,"seoDescription":197,"stem":73586,"__hash__":73587},"blog\u002Fblog\u002Fnajlepsze-darmowe-programy-do-obrobki-video-3-kategorie-12-propozycji.md","Najlepsze darmowe programy do obróbki video — 3 kategorie, 12 propozycji",{"type":9,"value":73275,"toc":73560},[73276,73279,73282,73286,73290,73293,73296,73299,73302,73304,73309,73313,73320,73322,73325,73328,73330,73335,73339,73342,73348,73351,73354,73357,73359,73364,73368,73371,73374,73389,73392,73395,73398,73400,73404,73411,73418,73421,73424,73427,73429,73434,73438,73441,73444,73447,73449,73451,73456,73460,73464,73467,73470,73473,73476,73479,73481,73485,73488,73491,73494,73497,73499,73504,73508,73511,73514,73517,73520,73523,73525,73529,73532,73536,73539,73543,73546,73550,73557],[16,73277,73278],{},"W ciągu ostatnich kilku lat video robi prawdziwą furorę. YouTube rozwija się jak nigdy wcześniej, filmy na Facebooku to już standard, a internauci coraz częściej rezygnują z czytania artykułów na rzecz obejrzenia webinaru. W środku tego wszystkiego znajdują się przedsiębiorcy oraz freelancerzy, którzy chcą być na bieżąco i skorzystać z dobrodziejstw tego trendu. Wielu z nich, z różnych względów, chce samodzielnie nauczyć się obróbki video, najlepiej na bezpłatnych programach. I tu wchodzimy my, cali na biało, z naszą listą darmowy programów do edycji video.",[16,73280,73281],{},"Zaczynamy od aplikacji desktopowych. Podzielone zostały na te dla zaawansowanych oraz początkujących, aby łatwiej było się Wam rozeznać i wybrać odpowiedni program do tworzenia filmów dla siebie.",[12,73283,73285],{"id":73284},"narzędzia-do-darmowej-obróbki-video-zaawansowane","Narzędzia do darmowej obróbki video – zaawansowane",[220,73287,73289],{"id":73288},"davinci-resolve","DaVinci Resolve",[16,73291,73292],{},"Zaczynamy od prawdziwego kombajnu, który sprosta wymaganiom nawet bardzo wymagających użytkowników. Bezpłatna wersja oprogramowania firmy BlackMagic nie jest co prawda łatwa w obsłudze, ale daje ogrom możliwości. Gdy poświęcisz jej trochę uwagi i czasu z pewnością nauczysz się, jak wyciągnąć z niego wszystko, co najlepsze. DaVinvi Resolve poza standardowymi funkcjami, pozwala również na kolorowanie i upiększanie filmów, zarządzanie biblioteką multimediów oraz obsługę rozdzielczości Ultra HD\u002F4K.",[16,73294,73295],{},"Producent: BlackMagic Design",[16,73297,73298],{},"Wersja: 14 (beta) oraz 12.5 (finalna, starsza)",[16,73300,73301],{},"Systemy operacyjne: Windows 8.1 SP1, 10, Linux, Mac OS X",[16,73303,71140],{},[16,73305,73306],{},[32,73307],{"alt":34,"src":73308},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fdavinci-resolve-1024x518.png",[220,73310,73312],{"id":73311},"fusion-9","Fusion 9",[16,73314,73315,73316,73319],{},"Druga fajna rzecz od BlackMagic, choć tym razem nie do ",[949,73317,73318],{},"typowego"," montażu. Fusion 9 służy bowiem do tworzenia efektów specjalnych i jest świetnym uzupełnieniem DaVinci Resolve. Używając go, poruszamy się w trójwymiarowej przestrzeni, możemy dodawać elementy 3D z innych programów i łączyć sceny 2D. Najnowsza wersja wspiera tworzenie contentu VR, umożliwia stabilizację, śledzenie ruchu, do tego jeszcze CGI, animacje, green screen. Zrobicie w nim niemal wszystko, czego nie zrobi kamera.",[16,73321,73295],{},[16,73323,73324],{},"Wersja: 9",[16,73326,73327],{},"Oprogramowanie: Windows 8.1 SP1, 10, Linux, Mac OS X",[16,73329,71140],{},[16,73331,73332],{},[32,73333],{"alt":34,"src":73334},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FFusion-9-_-Blackmagic-Design-Mozilla-Firefox-2018-08-30-13.21.39-1024x350.png",[220,73336,73338],{"id":73337},"lightworks","Lightworks",[16,73340,73341],{},"Lightworks cieszy się podobną popularnością, co DaVinci Resolve, choć liczba dostępnych funkcji w bezpłatnej wersji jest dużo bardziej ograniczona. Wzbudza różne emocje z powodu nietypowego interfejsu, jednak nie ma co zrażać się na samym początku – w gruncie rzeczy łatwo się do niego przyzwyczaić i nauczyć obsługi. Na uwagę zasługuje m.in. możliwość umieszczania audio i video na kilku ścieżkach oraz opcja bezpośredniego uploadowania gotowego materiały na Vimeo i YouTube.",[16,73343,73344,73345,284],{},"Robi wrażenie nawet na zaawansowanych filmowcach – został wykorzystany do zmontowania m.in. oscarowej produkcji ",[949,73346,73347],{},"Jak zostać królem",[16,73349,73350],{},"Producent: EditShare",[16,73352,73353],{},"Wersja: 14",[16,73355,73356],{},"Oprogramowanie: Windows, Linux, Mac OS X",[16,73358,71140],{},[16,73360,73361],{},[32,73362],{"alt":34,"src":73363},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FLightworks_-The-professional-editor-for-everyone-Mozilla-Firefox-2018-08-30-13.22.07-1024x607.png",[220,73365,73367],{"id":73366},"nuke","Nuke",[16,73369,73370],{},"Nuke to kolejne zaawansowane narzędzie na naszej liście darmowych programów do obróbki video. Jego dużą zaletą jest to, że przy tak wielu opcjach, w jakie został wyposażony, wciąż pozostaje intuicyjny i stosunkowo prosty w obsłudze. Bezpłatna wersja jest nieco okrojona, jednak wciąż można śmiało korzystać z takich dobrodziejstw, jak efekty wizualne, usuwanie tła i dodawanie elementów 3D.",[16,73372,73373],{},"Żeby pobrać bezpłatną wersję, trzeba zarejestrować się na stronie producenta. Wersja niekomercyjna ma jednak kilka ograniczeń – nie obsługuje większej rozdzielczości niż Full HD, nie da się też przenosić stworzonych za jej pomocą projektów do wersji płatnej.",[16,73375,73376,73377,1102,73380,1102,73383,1142,73386,284],{},"Aby przekonać Was, że warto, dodam, że w Nuke’u powstało nie jedno filmowe dzieło. M.in. ",[949,73378,73379],{},"Avatar",[949,73381,73382],{},"Hobbit",[949,73384,73385],{},"Ja Robot",[949,73387,73388],{},"Resident Evil: Extinction",[16,73390,73391],{},"Producent: The Foundry",[16,73393,73394],{},"Wersja: 11",[16,73396,73397],{},"Oprogramowanie: Windows 7, 8 i 10, Mac OS X, Linux",[16,73399,71140],{},[220,73401,73403],{"id":73402},"media-composer-first","Media Composer First",[16,73405,73406,73407,73410],{},"Media Composer to program, w którym powstają największe kinowe hity. Media Composer First to jego prostsza, ale bezpłatna wersja. Co prawda raczej nie jest programem do obróbki video, w którym zamontujecie kolejną część ",[949,73408,73409],{},"Gwiezdnych Wojen",", ale wachlarz możliwości i tak ma imponujący!",[16,73412,73413,73414,73417],{},"Jeśli chodzi o ograniczenia względem płatnej wersji, używając Media Composer First trzeba liczyć się m.in. z obsługą maksymalnie 4 warstw video i 8 warstw audio, exportu w maksymalnej rozdzielczości 1080p i braku możliwości edycji skrótów klawiaturowych. Są to jednak rzeczy, bez których spokojnie da się przeżyć, edytując film na własne czy firmowe potrzeby. Wersja bezpłatna ma m.in. ten sam zestaw efektów i przejść, co wersja ",[949,73415,73416],{},"full",", pozwala też przesyłać gotowe filmy w do mediów społecznościowych.",[16,73419,73420],{},"Producent: Avid",[16,73422,73423],{},"Wersja:",[16,73425,73426],{},"Oprogramowanie: Windows 7+, Mac OS 10.8+, Linux",[16,73428,71140],{},[16,73430,73431],{},[32,73432],{"alt":34,"src":73433},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FMedia-Composer-_-First-Free-Movie-Editor-Features-Avid-Mozilla-Firefox-2018-08-30-13.23.46-1024x520.png",[220,73435,73437],{"id":73436},"shotcut","Shotcut",[16,73439,73440],{},"Shotcut jest o tyle ciekawym narzędziem, że pozwala zarówno na obróbkę video, jak i materiałów graficznych. Podobnie do Lightworksa ma niespotykany interfejs, który jednak nie ujmuje mu funkcjonalności. Charakterystyczny jest szczególnie brak typowego timeline’u, ale jest to różnica, do której łatwo przywyknąć. Co do samych funkcji, możesz liczyć na dobrej jakości efekty specjalne, wyostrzenie, kadrowanie i rozmycie, możesz też z powodzeniem wyrenderować cały materiał.",[16,73442,73443],{},"Producent: Meltytech, LLC.",[16,73445,73446],{},"Wersja: 18.05.08",[16,73448,73426],{},[16,73450,71140],{},[16,73452,73453],{},[32,73454],{"alt":34,"src":73455},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FShotcut-Full-List-of-Features-Mozilla-Firefox-2018-08-30-13.24.19-1024x354.png",[12,73457,73459],{"id":73458},"darmowe-narzędzia-do-edycji-filmów-podstawowe","Darmowe narzędzia do edycji filmów – podstawowe",[220,73461,73463],{"id":73462},"windows-movie-maker","Windows Movie Maker",[16,73465,73466],{},"Chyba każdy, kto kiedykolwiek korzystał z Windowsa XP, zna Movie Maker. I pewnie nie jeden z Was od niego zaczynał! Choć jest to narzędzie bardzo podstawowe, nie powinno go zabraknąć na tej liście. Do zwykłego cięcia i składania filmu nadaje się naprawdę nieźle, umożliwia też wstawienie prostych animacji lub napisów, a przy tym jest bardzo intuicyjny. Jeśli nie potrzebujesz niczego bardziej zaawansowanego, WMM jest dobrym wyborem.",[16,73468,73469],{},"Mimo, że został usunięty już ze strony Microsoftu, wciąż można pobrać go z innych źródeł.",[16,73471,73472],{},"Producent: Microsoft Corporation",[16,73474,73475],{},"Wersja: 2012",[16,73477,73478],{},"Oprogramowanie: Windows 7, 8, 8.1, 10",[16,73480,70913],{},[220,73482,73484],{"id":73483},"kdenlive","Kdenlive",[16,73486,73487],{},"Kdenlive początkowo został stworzony z myślą o użytkownikach Linuxa, jednak z czasem doczekał się także wersji na Windowsa. Co prawda w wersji beta, jednak całkiem sprawnej. Wspiera formaty obsługiwane przez libav i Ffmpeg – np. AVI, QuickTime, MPEG, Flash, WMV – i jest bardzo dobrym rozwiązaniem, jeśli zależy Ci na nieskomplikowanej edycji.",[16,73489,73490],{},"Producent: KDE team",[16,73492,73493],{},"Wersja: 16.04",[16,73495,73496],{},"Oprogramowanie: Windows, Linux, MacOSX, FreeBSD",[16,73498,70913],{},[16,73500,73501],{},[32,73502],{"alt":34,"src":73503},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002FFeatures-_-Kdenlive-Mozilla-Firefox-2018-08-30-13.24.58-1024x578.png",[220,73505,73507],{"id":73506},"hitfilm-express","HitFilm Express",[16,73509,73510],{},"HitFilm Express to też ciekawa opcja dla początkujących, choć dużo bardziej zaawansowana niż dwa wymienione wyżej. Obsługuje m.in. green screen, animacje, wiele ścieżek oraz ok. 180 innych efektów. Jest ograniczona w stosunku do wersji płatnej, jednak dodatkowe opcje i plug-iny można dokupić oddzielnie.",[16,73512,73513],{},"Dla niektórych zaskakujące mogą być warunki dostępu bezpłatnej wersji. Wymagana jest rejestracja oraz share posta w mediach społecznościowych (do wyboru Twitter, Facebook i Google+).",[16,73515,73516],{},"Producent: FXhome Limited",[16,73518,73519],{},"Wersja: 4",[16,73521,73522],{},"Oprogramowanie: Windows 7, 8, 8.1, 10, MacOS X 10.10+",[16,73524,71140],{},[12,73526,73528],{"id":73527},"darmowe-programy-do-edycji-filmów-aplikacje-na-smartfona","Darmowe programy do edycji filmów – aplikacje na smartfona",[16,73530,73531],{},"Nie ma się co czarować – nie poskładacie na smartfonie kinowej produkcji. Czy jest więc w ogóle sens w ściąganiu na telefon aplikacji do obróbki video? Pewnie! Pomogą przy szybkiej edycji krótkiego filmu, który od razu chcecie puścić w świat. Ich największą zaletą jest to, że w większości są proste w obsłudze i intuicyjne.",[220,73533,73535],{"id":73534},"inshot","InShot",[16,73537,73538],{},"Uniwersalna, prosta aplikacja, która przypadnie do gustu większości z Was. Można uzyskać dzięki niej szybkie efekty, które robią wrażenie, a wyedytowane materiały idealnie nadają się na Instagram czy Facebooka. Pozwala na dowolne przycinanie i łączenie filmów, nakładanie filtrów i efektów, dodawanie muzyki, emoji i tekstu.",[220,73540,73542],{"id":73541},"vivavideo","VivaVideo",[16,73544,73545],{},"VivaVideo to kolejny darmowy program do obróbki video. Poza przygotowaniem filmu, dobrze radzi sobie także z przygotowywaniem prezentacji czy pokazów slajdów. Podobnie, jak w poprzednich, i w tej aplikacji można dowolnie ciąć nagrany materiał i upiększać go efektami. Jeśli potrzebne są bardziej zaawansowane funkcje, można je dokupić i w ten sposób rozszerzyć funkcjonalność produktu.",[220,73547,73549],{"id":73548},"powerdirector-video-editor","PowerDirector Video Editor",[16,73551,73552,73553,73556],{},"Jedna z najbardziej rozbudowanych apek do edycji video na rynku. Jeśli zajmujesz się obróbką filmów ",[949,73554,73555],{},"tradycyjnie",", czyli na desktopie, ten program powinien spełnić Twoje wymagania. Szereg możliwości, takich jak ścieżki video, efekty dźwiękowe, łączenie wielu plików, i praca na przejrzystej osi czasu sprawiają, że masz pełną kontrolę nad edytowanym materiałem. Jest też, niestety, bardziej wymagający, jeśli chodzi o naukę obsługi, jednak bogaty zestaw tutoriali bardzo ułatwia sprawę!",[16,73558,73559],{},"O czym jeszcze trzeba pamiętać, wybierając program do edytowania video? Z pewnością o tym, że nawet najlepsze oprogramowanie nic nie zdziała, jeśli nie poświęcisz mu odpowiedniej ilości czasu oraz. Nauka edycji video wymaga zaangażowania i cierpliwości, ale jest to inwestycja, którą warto podjąć.",{"title":34,"searchDepth":190,"depth":190,"links":73561},[73562,73570,73575],{"id":73284,"depth":190,"text":73285,"children":73563},[73564,73565,73566,73567,73568,73569],{"id":73288,"depth":359,"text":73289},{"id":73311,"depth":359,"text":73312},{"id":73337,"depth":359,"text":73338},{"id":73366,"depth":359,"text":73367},{"id":73402,"depth":359,"text":73403},{"id":73436,"depth":359,"text":73437},{"id":73458,"depth":190,"text":73459,"children":73571},[73572,73573,73574],{"id":73462,"depth":359,"text":73463},{"id":73483,"depth":359,"text":73484},{"id":73506,"depth":359,"text":73507},{"id":73527,"depth":190,"text":73528,"children":73576},[73577,73578,73579],{"id":73534,"depth":359,"text":73535},{"id":73541,"depth":359,"text":73542},{"id":73548,"depth":359,"text":73549},"2018-11-05","W ciągu ostatnich kilku lat video robi prawdziwą furorę. YouTube rozwija się jak nigdy wcześniej, filmy na Facebooku to już standard, a internauci coraz częściej rezygnują z czytania artykułów na rzec","\u002Fblog\u002Fimages\u002Fnajlepsze-darmowe-programy-do-obrobki-video-3-kategorie-12-propozycji.webp",{},"\u002Fblog\u002Fnajlepsze-darmowe-programy-do-obrobki-video-3-kategorie-12-propozycji",{"title":73273,"description":73581},"blog\u002Fnajlepsze-darmowe-programy-do-obrobki-video-3-kategorie-12-propozycji","wERMME1Lo-FBGNIk6_YwW71fAXO7u4hffpXjNxQ0wsk",{"id":73589,"title":73590,"author":377,"body":73591,"category":11600,"coverStyle":197,"date":73786,"description":73787,"excerpt":197,"extension":200,"image":73788,"meta":73789,"navigation":203,"path":73790,"readTime":12703,"seo":73791,"seoDescription":197,"stem":73792,"__hash__":73793},"blog\u002Fblog\u002Ffotografia-produktowa-10-porad-ktore-sprawia-ze-twoje-zdjecia-beda-same-sprzedawac.md","Fotografia produktowa — 10 porad, które sprawią, że Twoje zdjęcia będą same sprzedawać",{"type":9,"value":73592,"toc":73767},[73593,73596,73599,73603,73606,73610,73613,73617,73620,73625,73629,73632,73636,73639,73643,73646,73650,73653,73658,73663,73667,73670,73673,73677,73680,73684,73687,73691,73694,73697,73701,73704,73707,73712,73717,73721,73724,73729,73734,73737,73742,73747,73751,73754,73758,73761,73764],[16,73594,73595],{},"Szacuje się, że blisko 70% ludzi to wzrokowcy. Treści wizualne przyciągają ich uwagę i budzą największe zainteresowanie. Zaryzykuję stwierdzeniem, że w przypadku osób robiących zakupy on-line liczba ta może sięgać nawet 100%. Bo na czym, poza opisem, można polegać w sklepie internetowym?",[16,73597,73598],{},"Analizy mówią, że wysokiej jakości fotografia produktowa może przyczynić się do wzrostu sprzedaży w e-commerce nawet o 50%. Zwiększają konwersję, buduje zaufanie kupujących, generuje więcej wejść, przydaje się też w mediach społecznościowych i materiałach drukowanych. Brzmi jak dobry sposób na szybki wzrost przychodów, czyż nie? Żeby mieć na swój użytek profesjonalne fotografie, masz dwa wyjścia – zapłacić za nie profesjonaliście lub zainwestować swój czas i robić je samemu. Zwłaszcza w małych lub początkujących biznesach ta druga opcja ma wiele zalet. Poznaj nasze porady i przekonaj się, że nie trzeba być zawodowcem z workiem złotych monet, aby robić zdjęcia produktów, które same sprzedają.",[12,73600,73602],{"id":73601},"przygotuj-sprzęt-i-miejsce","Przygotuj sprzęt i miejsce",[16,73604,73605],{},"Żeby rozpocząć swoją fotograficzną działalność, teoretycznie potrzebujesz jedynie chęci i aparatu. W praktyce jednak przyda się jeszcze miejsce, w którym będziesz mógł spokojnie zająć się pracą. Na domowe czy firmowe studio fotograficzne wystarczy nawet niewielki kąt, a urządzić je można zarówno w wersji wypasionej, jak i bardzo ekonomicznej. Wszystko w zależności od Twoich możliwości i potrzeb. Wiele elementów „prawdziwego” studia można zastąpić przedmiotami codziennego użytku, o których dowiesz się poniżej. Co dokładnie będzie Ci potrzebne?",[220,73607,73609],{"id":73608},"aparat","Aparat",[16,73611,73612],{},"To materiał na osobny, obszerny wpis, ale nie o aparatach dziś ma być mowa, więc tutaj krótko. Dobra wiadomość jest taka, że nie potrzebujesz sprzętu dla profesjonalistów, aby robić zdjęcia produktowe. Zwłaszcza, jeśli robisz je wyłącznie na własny użytek. Zła jest taka, że nawet najlepszy aparat nie zrobi dobrego zdjęcia za Ciebie. Dlatego jeśli chcesz zająć się fotografią produktową na poważnie, poznaj parametry swojego sprzętu i naucz się z nich prawidłowo korzystać.",[220,73614,73616],{"id":73615},"tło","Tło",[16,73618,73619],{},"Do wyboru masz różne rozmiary, kolory i materiały. W sklepach dla fotografów dostaniesz tła papierowe, winylowe, polipropylenowe, ale w fotografii produktowej świetnie sprawdzi się zwyczajny biały brystol. Zwłaszcza na początku, gdy dopiero się uczysz.",[16,73621,73622],{},[32,73623],{"alt":34,"src":73624},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F10\u002Fpexels-photo-106011-1024x683.jpeg",[220,73626,73628],{"id":73627},"blenda","Blenda",[16,73630,73631],{},"Blenda to ekran odbijający światło, który ułatwia doświetlenie fotografowanego obiektu. Jeden z najbardziej przydatnych gadżetów każdego fotografa. Dostępne są najczęściej w trzech kolorach (złoty, srebrny i biały) i różnych kształtach. Blenda do sesji pachshotowych nie jest droga, ale też można ją z powodzeniem zastąpić czymkolwiek, co odbija światło i jest pod ręką – kartką, lustrem, styropianem.",[220,73633,73635],{"id":73634},"namiot-bezcieniowy","Namiot bezcieniowy",[16,73637,73638],{},"Namiot bezcieniowy umożliwia uzyskanie zdjęć przedmiotów pozbawionych cienia i odbić – w fotografii produktowej jest niezbędny. Jego wymiary musisz dobrać do rozmiarów fotografowanych przedmiotów. Tu również możesz spróbować metod chałupniczych, jak np. wykorzystanie półprzezroczystego plastikowego pojemnika, choć gotowy namiot wcale nie jest dużym wydatkiem.",[220,73640,73642],{"id":73641},"oświetlenie","Oświetlenie",[16,73644,73645],{},"Profesjonalne, fotograficzne żarówki w zestawie z kloszami, statywami i parasolkami sprawią, że przedmioty na zdjęciach będą dobrze oświetlone, przez co wyraźne i ostre. Taki komplet może kosztować od kilkuset złotych w górę. Jeśli jednak nie masz w budżecie miejsca na ten wydatek, możesz z powodzeniem wykorzystać lampki biurkowe.",[12,73647,73649],{"id":73648},"przygotuj-produkt","Przygotuj produkt",[16,73651,73652],{},"Chcesz, aby zdjęcie sprzedało produkt? Niech przedstawi go najlepiej, jak to możliwe! Wiem, że samo fotografowanie jest najfajniejszą częścią i często nie można się go doczekać, ale poświęcenie czasu na przygotowania naprawdę się opłaca. Wyczyść, wymyj, otrzyj z kurzu swój przedmiot, potem go wyprasuj, wyprostuj lub rozłóż, a na koniec odpowiednio wyeksponuj. Przykładowo: torbę – wypchaj, płaszcz – rozwieś, skrzynkę na narzędzia – uchyl, kredki – ułóż kolorami itp. Staranne przygotowanie sprawi, że nie będziesz musiał przerywać sesji na takie poprawki, jak zmiatanie pyłków czy rozprasowywanie zagięć.",[16,73654,73655],{},[32,73656],{"alt":34,"src":73657},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F10\u002Fpexels-photo-1482177-1024x683.jpeg",[16,73659,73660],{},[949,73661,73662],{},"W przypadku ubrań i dodatków warto dodawać również zdjęcia makro – zbliżenia faktury czy detali.",[12,73664,73666],{"id":73665},"pamiętaj-o-statywie","Pamiętaj o statywie",[16,73668,73669],{},"Wiele osób na początku uważa, że doskonale da sobie radę bez niego. I wszyscy się mylą. Statyw to Twój najlepszy przyjaciel, jeśli fotografia produktowa ma wyglądać profesjonalnie. Im większe zbliżenie, tym trudniej ukryć drążą rękę, co widać później na niedostatecznie ostrych zdjęciach. Statyw gwarantuje stabilność i, co za tym idzie, wyraźne, ostre ujęcia. Druga sprawa to powtarzalność kadrów. Gdy uda Ci się idealnie ustawić produkt i zdjęcie wyjdzie świetnie, ale zechcesz zmienić coś w aranżacji, będzie trudno odtworzyć poprzednie położenie aparatu. Ze statywem ten problem nie będzie Cię dotyczył.",[16,73671,73672],{},"Najtańsze i całkiem niezłe, niemarkowe statywy można dostać już od kilkunastu złotych. Kupując go do domowego studia zwróć uwagę głównie na wygodę operowania oraz regulację wysokości. Jeśli nie spieszysz się z zakupem, na początku możesz zastąpić statyw taboretem lub szerokim wazonem.",[220,73674,73676],{"id":73675},"zadbaj-o-światło","Zadbaj o światło",[16,73678,73679],{},"Dobre światło wydobędzie zalety Twojego przedmiotu, a złe zepsuje nawet najpiękniejszą kompozycję. Jak więc zapewnić dobre oświetlenie do zdjęć? Po pierwsze – lampy. Jak wspomniałam w pierwszym akapicie, możesz zainwestować w profesjonalny zestaw oświetleniowy lub wspomóc się lampami, które masz w domu. W przypadku tego drugiego wyjścia ważne jest, aby były dwie i obie miały takie same żarówki. Najlepiej mocne i w mlecznym kolorze, bo dają rozproszone, bardziej miękkie światło. Przy ich właściwym rozstawieniu i umiejętnym wykorzystaniu blendy, efekt będzie bardzo dobry.",[220,73681,73683],{"id":73682},"pomyśl-o-obiektywach","Pomyśl o obiektywach",[16,73685,73686],{},"Wiele osób dziwi się słysząc, że obiektyw jest ważniejszy od aparatu, ale to prawda. Jeśli chcesz iść naprzód i rozwijać swoje umiejętności, ale musisz wybrać między nowym aparatem a obiektywem do starego, ta druga opcja da Ci dużo więcej możliwości. Fotografowie polecają najczęściej, by od samego początku przygody z aparatem uczyć się pracy z obiektywami, choć oczywiście nie od razu z tymi najdroższymi. Dobrze zatem kupić na początek amatorski obiektyw. Gdy już nabierzesz obycia ze swoim dotychczasowym sprzętem sam zauważysz, czego Ci brakuje i łatwiej będzie Ci wybrać kolejny. Drugą zaletą inwestycji w obiektyw jest bardzo powolny i niewielki spadek jego wartości w czasie. Podczas gdy ceny aparatów lecą na łeb, na szyję wraz w wypuszczaniem przez producentów kolejnych modeli, ceny wysokiej klasy obiektywów mogą pozostać bez zmian nawet przez kilka lat. Ułatwi to ewentualną sprzedaż sprzętu, jeśli fotografia produktowa okaże się nie Twoją bajką lub gdy będziesz chciał wymienić go na inny egzemplarz.",[220,73688,73690],{"id":73689},"naucz-się-podstawowej-obróbki-graficznej","Naucz się podstawowej obróbki graficznej",[16,73692,73693],{},"Choć dla niektórych może to brzmieć skomplikowanie lub zapowiadać się jako czasochłonne zajęcie, warto się przełamać i sięgnąć po tutorial obsługi programu do obróbki graficznej. Nauczenie się tak podstawowych rzeczy, jak poprawa jasności i kontrastu czy kadrowanie zajmuje naprawdę niewiele czasu, a nowe umiejętności znacząco podniosą jakość Twoich zdjęć. Ładnie wykończone fotografie to bardziej wyraziste kolory, lepiej widoczne detale i zachwyt klientów, a stąd już tylko kilka kliknięć do finalizacji zakupów.",[16,73695,73696],{},"Podobnie, jak w przypadku akcesoriów, również w kwestii programów graficznych nie trzeba wydawać fortuny. Bezpłatne i całkiem niezłe to np. Gimp, Pixlr i Sumopaint.",[220,73698,73700],{"id":73699},"spróbuj-telefonem","Spróbuj telefonem",[16,73702,73703],{},"Tak, zdjęcia produktowe możesz robić swoim smartfonem. Wymaga to trochę więcej pracy i jakością będą odbiegać od wykonanych przy użyciu lustrzanki, ale powinno w zupełności wystarczyć na portale aukcyjne czy nawet do sklepu internetowego.",[16,73705,73706],{},"Jak się za to zabrać? Pierwsza część to przygotowania. Większość telefonów nie robi rewelacyjnych zdjęć przy sztucznym lub słabym świetle, więc trzeba im trochę pomóc. Dobrze poczekać na słoneczny dzień i ustawić się w jasnym pomieszczeniu. Najlepiej w okolicy okna, lecz nie bezpośrednio w snopie światła, aby uniknąć efektu prześwietlenia. W telefonach również stabilizacja, o ile w ogóle obecna, działa gorzej, dlatego tu również pomocny będzie statyw. Jeszcze tylko tło, aranżacja i można robić zdjęcia. Druga część to obróbka gotowych fotografii. Tutaj częściej, niż przy zdjęciach z aparatu, konieczny może okazać się retusz.",[16,73708,73709],{},[32,73710],{"alt":34,"src":73711},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F10\u002Fblur-camera-cell-phone-916472-1024x683.jpg",[16,73713,73714],{},[949,73715,73716],{},"Zdjęć robionych telefonem dotyczą te same praca, co w przypadku aparatu – ostrość i właściwe oświetlenie to podstawa.",[220,73718,73720],{"id":73719},"wykorzystuj-różne-tła-i-rekwizyty","Wykorzystuj różne tła i rekwizyty",[16,73722,73723],{},"Kto powiedział, że tło zdjęcia zawsze musi być białe? Oczywiście, nie ma niczego złego w jednolitym, jasnym tle – nie odwraca uwagi od przedmiotu, daje się łatwo edytować w programie graficznym i jest bezpieczne. Warto jednak dać się ponieść fantazji i popróbować z bardziej odważnymi rozwiązaniami, bo efekty mogą przejść Twoje oczekiwania. Gdy już będziesz czuć się pewnie z aparatem w ręku i odczuwać niedosyt robiąc „zwykłe” zdjęcia, postaw na nowy kolor albo fakturę. W sklepach z akcesoriami dla fotografów znajdziesz szeroki wybór teł, ale to nie jedyne wyjście. Brystole, plakaty, tapety, ale też tkaniny i deski – możliwości jest wiele nawet w przypadku bardzo małego budżetu.",[16,73725,73726],{},[32,73727],{"alt":34,"src":73728},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F10\u002Fnight-product-watch-dramatic-84475-1024x682.jpeg",[16,73730,73731],{},[949,73732,73733],{},"Czarne tło również może się dobrze sprawdzić!",[16,73735,73736],{},"Podobnie jest z akcesoriami, z pomocą których możesz tworzyć przykuwające wzrok kompozycje. Tutaj wachlarz możliwości jest jeszcze szerszy, bo rekwizytem do sesji może być dosłownie wszystko. Przeszukaj zatem szuflady i pudełka z drobiazgami, zajrzyj też do sklepów typu Castorama, Flying Tiger lub Nanu-Nana. Nie zapomnij jednak, by aranżacja nie przytłoczyła głównego bohatera, czyli produktu.",[16,73738,73739],{},[32,73740],{"alt":34,"src":73741},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F10\u002Fbag-1854148_1280-1024x610.jpg",[16,73743,73744],{},[949,73745,73746],{},"Warto rozważyć też zdjęcia w plenerze.",[220,73748,73750],{"id":73749},"rób-dużo-ujęć","Rób dużo ujęć",[16,73752,73753],{},"W dobie aparatów cyfrowych, gdy nie trzeba oszczędzać filmu, możesz pozwolić sobie na zrobienie całego mnóstwa zdjęć. Warto z tego korzystać, by mieć później z czego wybierać. Rób więc dużo różnorodnych ujęć, zmieniaj kąt ustawienia. Fotografuj przedmiot z daleka, z góry, z dołu, na modelu, w pudełku i bez, rób zdjęcia samych detali, różnych wariantów kolorystycznych i gadżetów dostępnych w zestawie. Przekonasz się, jakie parametry wypadają najkorzystniej, zminimalizujesz ryzyko konieczności powtórzenia sesji i będziesz miał sporą bazę obrazów, dzięki którym Twoi klienci będą mogli obejrzeć przedmiot z każdej strony.",[220,73755,73757],{"id":73756},"nie-bój-się-eksperymentów","Nie bój się eksperymentów",[16,73759,73760],{},"Z pozoru schematyczna, fotografia produktowa nie musi być pozbawiona eksperymentów. Wręcz przeciwnie – im więcej opcji przetestujesz, tym szybciej zorientujesz się, jaki styl jest najbardziej korzystny dla rzeczy, które sprzedajesz. Zatem zbierz się na odwagę i zmieniaj aranżacje, używaj różnych kadrów, korzystaj z wielu rodzajów tła. Przedmiot sfotografowany z góry będzie prezentował się inaczej niż z boku, a na żółtym tle może wyglądać dużo lepiej niż na białym. Nie bój się też szukać inspiracji – np. w e-sklepach lub na Instagramie.",[16,73762,73763],{},"Nie zapominaj tylko o jednej rzeczy. Głównym celem zdjęć packshotowych jest pokazanie prawdziwego wyglądu produktu. Zadbaj więc o to, aby obraz nie był przekłamany, bo raz wprowadzony w błąd klient może Ci tego nigdy nie wybaczyć.",[16,73765,73766],{},"Treści wizualne odgrywają niebanalną rolę w komunikacji z użytkownikami w sieci, więc jeszcze raz podkreślam, że należy im się Twoja uwaga. Dobra fotografia produktowa będzie zwiększać sprzedaż, dlatego zadbaj o to, by trafiała w gusta Twoich klientów i pokazywała towar w jak najlepszym świetle (dosłownie i w przenośni). Mam nadzieję, że nasze porady przyczynią się do Twojego sukcesu!",{"title":34,"searchDepth":190,"depth":190,"links":73768},[73769,73776,73777],{"id":73601,"depth":190,"text":73602,"children":73770},[73771,73772,73773,73774,73775],{"id":73608,"depth":359,"text":73609},{"id":73615,"depth":359,"text":73616},{"id":73627,"depth":359,"text":73628},{"id":73634,"depth":359,"text":73635},{"id":73641,"depth":359,"text":73642},{"id":73648,"depth":190,"text":73649},{"id":73665,"depth":190,"text":73666,"children":73778},[73779,73780,73781,73782,73783,73784,73785],{"id":73675,"depth":359,"text":73676},{"id":73682,"depth":359,"text":73683},{"id":73689,"depth":359,"text":73690},{"id":73699,"depth":359,"text":73700},{"id":73719,"depth":359,"text":73720},{"id":73749,"depth":359,"text":73750},{"id":73756,"depth":359,"text":73757},"2018-11-02","Szacuje się, że blisko 70% ludzi to wzrokowcy. Treści wizualne przyciągają ich uwagę i budzą największe zainteresowanie. Zaryzykuję stwierdzeniem, że w przypadku osób robiących zakupy on-line liczba t","\u002Fblog\u002Fimages\u002Ffotografia-produktowa-10-porad-ktore-sprawia-ze-twoje-zdjecia-beda-same-sprzedawac.webp",{},"\u002Fblog\u002Ffotografia-produktowa-10-porad-ktore-sprawia-ze-twoje-zdjecia-beda-same-sprzedawac",{"title":73590,"description":73787},"blog\u002Ffotografia-produktowa-10-porad-ktore-sprawia-ze-twoje-zdjecia-beda-same-sprzedawac","_m-a8pJqiLVmSuR0t0Y2I2tAw2npDi_5rlkUWxbq_0w",{"id":73795,"title":73796,"author":377,"body":73797,"category":20149,"coverStyle":197,"date":74072,"description":74073,"excerpt":197,"extension":200,"image":74074,"meta":74075,"navigation":203,"path":74076,"readTime":5370,"seo":74077,"seoDescription":197,"stem":74078,"__hash__":74079},"blog\u002Fblog\u002Fjak-znalezc-czyjs-adres-email-11-sprawdzonych-sposobow-bonus.md","Jak znaleźć czyjś adres email? 11 sprawdzonych sposobów + bonus",{"type":9,"value":73798,"toc":74058},[73799,73802,73806,73809,73812,73816,73823,73826,73840,73843,73848,73853,73859,73870,73874,73877,73894,73897,73902,73907,73911,73919,73921,73924,73927,73932,73937,73939,73942,73947,73949,73952,73957,73959,73962,73965,73967,73970,73975,73980,73984,73987,73992,73996,74001,74005,74008,74013,74017,74025,74028,74031,74035,74038,74043,74047,74050,74055],[16,73800,73801],{},"Z pewnością nie raz i nie dwa szukałeś adresu email do konkretnej osoby. Jeśli tak, to pewnie dobrze wiesz, że czasami nie jest to łatwe. Ludzie potrafią skutecznie ukrywać swoje dane kontaktowe, dzięki czemu oczywiście nie borykają się ze spamem, ale z drugiej strony utrudniają kontakt w sprawach, które mogą okazać się ważne, ciekawe, wartościowe. Co zrobić w takiej sytuacji? Jak zlokalizować kontakt, który nie jest podany na tacy? Zdradzamy nasze sposoby!",[12,73803,73805],{"id":73804},"strona-firmowa","Strona firmowa",[16,73807,73808],{},"Strona firmowa to pierwsze miejsce, które powinieneś odwiedzić. Przeszukaj zakładki typu „kontakt”, „o nas”, „zespół”, ale także te mniej oczywiste, jak podstrony działów, oferta czy stopka.",[16,73810,73811],{},"W najlepszym wypadku od razu znajdziesz to, czego szukasz. W najgorszym (który w rzeczywistości wcale nie jest zły!) możesz wysłać wiadomość z prośbą o kontakt przez dostępny na stronie formularz lub na ogólny adres. Istnieje wysokie prawdopodobieństwo, że dostaniesz odpowiedź, na jaką liczysz.",[12,73813,73815],{"id":73814},"wyszukiwarka-adresów-email","Wyszukiwarka adresów email",[16,73817,73818,73819,73822],{},"Teraz coś, co przychodzi do głowy jako pierwsze, jeśli buszowanie po stronie www nie pomoże – ",[224,73820,73821],{},"wyszukiwarka adresów email",". Jeśli znasz imię, nazwisko oraz domenę, są duże szanse, że takie narzędzie szybko rozwiąże Twój problem.",[16,73824,73825],{},"Jak to działa? Najczęściej występujący mechanizm składa się z takich kroków:",[51,73827,73828,73831,73834,73837],{},[54,73829,73830],{},"Przeszukanie podanej strony internetowej",[54,73832,73833],{},"Przeszukanie wewnętrznej bazy narzędzia pod kątem obecności adresów z podanej domeny",[54,73835,73836],{},"Opracowanie na podstawie otrzymanych wyników najbardziej prawdopodobnego wzorca maili w danej firmie",[54,73838,73839],{},"Niektóre programy również testują znalezione adresy, czy wysłane na nie maile rzeczywiście dotrą do adresata",[16,73841,73842],{},"Na rynku jest sporo takich narzędzi, a do najbardziej popularnych można zaliczyć m.in. Hunter, Clearbit Connect czy Emailmatcher. Dwa pierwsze w wersji bezpłatnej pozwalają wyszukać do 100 adresów miesięcznie, trzeci jest całkowicie darmowy. Dla małych firm w zupełności wystarczy!",[16,73844,73845],{},[32,73846],{"alt":34,"src":73847},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FEmailmatcher-1024x791.png",[16,73849,73850],{},[949,73851,73852],{},"Emailmatcher",[16,73854,73855,73858],{},[224,73856,73857],{},"‼"," Czy są minusy?",[51,73860,73861,73864,73867],{},[54,73862,73863],{},"Narzędzia czasami nie są w stanie odnaleźć adresu",[54,73865,73866],{},"„Rozszyfrowane” schematy maili mogą być błędne",[54,73868,73869],{},"Część z nich ma ograniczoną liczbę bezpłatnych wyszukiwań, więc przy większych potrzebach trzeba liczyć się z wydatkami",[12,73871,73873],{"id":73872},"zgadywanie","Zgadywanie",[16,73875,73876],{},"Tak, możesz spróbować odgadnąć adres email! I nie jest to pomysł ani nowy, ani nietypowy. Większość adresów tworzona jest według schematów, dlatego znając imię, nazwisko i domenę można spróbować stworzyć kilka potencjalnych adresów. Przykładowe wzory to:",[51,73878,73879,73882,73885,73888,73891],{},[54,73880,73881],{},"imię.nazwisko@domena",[54,73883,73884],{},"i.nazwisko@domena",[54,73886,73887],{},"imię@domena",[54,73889,73890],{},"imięnazwisko@domena",[54,73892,73893],{},"inazwisko@domena",[16,73895,73896],{},"Jak widać, sprawa nie jest skomplikowana i łatwo stworzyć taką listę ręcznie. Problem może pojawić się, gdy chcesz znaleźć więcej adresów do osób z różnych firm, bo taka mrówcza robota potrafi pochłonąć sporo czasu. Na ratunek przybywają jednak narzędzia, które w mgnieniu oka zrobią to za Ciebie. Email Permutator + od Metric Sparrow jest tego świetnym przykładem – prosty w obsłudze, szybki w działaniu i bezpłatny.",[16,73898,73899],{},[32,73900],{"alt":34,"src":73901},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FEmail-premutator-1.png",[16,73903,73904],{},[32,73905],{"alt":34,"src":73906},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FEmail-premutator-2.png",[16,73908,73909,73858],{},[224,73910,73857],{},[51,73912,73913,73916],{},[54,73914,73915],{},"Mimo możliwości tworzenia wielu kombinacji, narzędzia raczej nie są w stanie rozpracować mniej standardowych wzorów",[54,73917,73918],{},"Wiele propozycji to wiele automatycznych odpowiedzi z informacją o nieistniejącym adresie i zaśmiecona skrzynka",[12,73920,64287],{"id":64286},[16,73922,73923],{},"Wiedziałeś, że adresy e-mail osób z Twojej listy kontaktów na LinkedIn są dostępne od ręki? Teraz już wiesz! Wejdź na dowolny profil ze swojej sieci kontaktów i zajrzyj do sekcji „Informacje osobowe i kontaktowe”. Voila!",[16,73925,73926],{},"Możesz też wyeksportować wszystkie swoje połączenia do pliku, co znacznie ułatwi mailing. Aby to zrobić, wejdź w listę kontaktów, wybierz „Zarządzaj zaimportowanymi kontaktami”, następnie „Eksportuj kontakty” oraz „Pobierz swoje dane”, wybierz to, czego potrzebujesz i poproś o archiwum. Otrzymasz plik CSV ze wszystkimi adresami e-mailowymi Twoich połączeń pierwszego stopnia.",[16,73928,73929],{},[32,73930],{"alt":34,"src":73931},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FLinkedIn-exportowanie-1-1024x313.png",[16,73933,73934],{},[32,73935],{"alt":34,"src":73936},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FLinkedIn-exportowanie-2-1024x574.png",[12,73938,64307],{"id":64306},[16,73940,73941],{},"Ludzie czasem podają swoje maile w tweetach, trzeba tylko umieć je znaleźć. Utrudnienie polega na tym, że aby ukryć je przed botami, twitterowicze najczęściej zastępują „@” słowem „at”, a znak kropki słowem „kropka” lub „dot”. Mając tę więdzę, wystarczy przejść do zaawansowane wyszukiwania i ustawić odpowiednie filtrowanie. Jeśli wybrana osoba kiedykolwiek „zaćwierkała” o adresie email, w ten sposób go znajdziesz!",[16,73943,73944],{},[32,73945],{"alt":34,"src":73946},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FTwiiter-wyszukiwanie-zaawansowane-1024x667.png",[12,73948,42115],{"id":64293},[16,73950,73951],{},"Również z Facebooka można bez trudu wyciągnąć potrzebne informacje. Może okazać się, że osoba, której adresu szukasz, podała go w informacjach kontaktowych na swoim profilu. Droga do sprawdzenia tego jest krótka i prosta. Po wejściu na profil osoby klikasz „Informacje”, następnie „Dane kontaktowe i podstawowe informacje”. Jeśli nie znajdziesz maila, to może chociaż adres strony internetowej, na której możesz szukać dalej.",[16,73953,73954],{},[32,73955],{"alt":34,"src":73956},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FFacebook.png",[12,73958,17136],{"id":17135},[16,73960,73961],{},"Osoba, której szukasz, ma na swojej stronie newsletter? Zasubskrybuj go i wykorzystaj adres, z którego otrzymasz wiadomość. W wielu przypadkach będzie to ogólny lub nawet prywatny email, dzięki któremu dotrzesz do swojego celu.",[16,73963,73964],{},"A co, jeśli adres to newsletter@domena? Zacznij rozmowę od nawiązania do treści newslettera – odpowiedź może przyjść już z adresu, którego potrzebujesz.",[12,73966,37256],{"id":69689},[16,73968,73969],{},"Wyszukiwanie zaawansowane Google też pomoże Ci namierzyć adres email. Jedyne dwa pola, jakie musisz wypełnić, to „dokładnie to wyrażenie”, w którym wpiszesz  „@domena” oraz „witryna lub domena”, a w nim strony, które chcesz przeszukać. Nie musisz ograniczać się jedynie do strony firmowej czy bloga. Przeszukaj również np. portale, w których pojawiły się publikacje poszukiwanej osoby.",[16,73971,73972],{},[32,73973],{"alt":34,"src":73974},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSzukanie-zaawansowane-w-Google-1-1024x777.png",[16,73976,73977],{},[32,73978],{"alt":34,"src":73979},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSzukanie-zaawansowane-w-Google-2.png",[12,73981,73983],{"id":73982},"whois","WHOIS",[16,73985,73986],{},"Who.is i whois.com pozwalają sprawdzić informacje dotyczące domeny. Poza właścicielem, nazwami serwerów czy statusem, możesz znaleźć tam również email do kontaktu.",[16,73988,73989],{},[32,73990],{"alt":34,"src":73991},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002Fwhois.png",[16,73993,73994,73858],{},[224,73995,73857],{},[51,73997,73998],{},[54,73999,74000],{},"Zdecydowana większość dużych stron korzysta z ustawień prywatności, które uniemożliwiają zobaczenie adresu.",[12,74002,74004],{"id":74003},"biuletyn-informacji-publicznej","Biuletyn Informacji Publicznej",[16,74006,74007],{},"Biuletyn Informacji Publicznej (BIP) to miejsce, którego zadaniem jest udostępnianie informacji publicznych w formie elektronicznej. Władze publiczne oraz podmioty wykonujące zadania publiczne mają obowiązek uzupełniania swoich danych w Biuletynie, co przydaje się poszukiwaczom maili. Korzystanie z wyszukiwania w bazie BIPu jest bezpłatne, nielimitowane i nie wymaga logowania.",[16,74009,74010],{},[32,74011],{"alt":34,"src":74012},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FBIP.png",[16,74014,74015,73858],{},[224,74016,73857],{},[51,74018,74019,74022],{},[54,74020,74021],{},"Niestety, wiele podmiotów nie podchodzi zbyt poważnie do obowiązku uzupełniania danych w BIP",[54,74023,74024],{},"Kontakt przez media społecznościowe",[16,74026,74027],{},"Jeśli osoba, której szukasz, jest obecna na Facebooku, Twitterze czy LinkedIn, napisz do niej i poproś o email. Po prostu.",[16,74029,74030],{},"Tak wygląda nasza lista porad i podpowiedzi, jednak obiecaliśmy coś jeszcze i to właśnie czas na tytułowy bonus. Nie bylibyśmy sobą, gdybyśmy nie wyczerpali tematu, dlatego przygotowaliśmy mały dodatek. Oto dwa dodatkowe narzędzia, które świetnie uzupełnią wątek poszukiwania adresów email.",[12,74032,74034],{"id":74033},"weryfikacja-adresu","Weryfikacja adresu",[16,74036,74037],{},"Szybka sprawa, która oszczędzi Ci bałaganu na skrzynce spowodowanego lawiną zwrotek o nieistniejącym adresie. Przed napisaniem wiadomości dobrze przetestować znaleziony adres. Zwłaszcza, jeśli powstał on w wyniku wspomnianych wcześniej zgadywanek i jest częścią listy złożonej z kilkunastu pozycji. Jak to zrobić? Można skorzystać z np. z MailTestera. Narzędzie dzieli podany mail na dwie części, sprawdzając istnienie serwera oraz samego adresu. Informacja o serwerze może okazać się bardzo pomocna, jeśli potrzebne będą dalsze poszukiwania.",[16,74039,74040],{},[32,74041],{"alt":34,"src":74042},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FMailTester.png",[12,74044,74046],{"id":74045},"śledzenie-wiadomości","Śledzenie wiadomości",[16,74048,74049],{},"Gdy już znajdziesz adres, którego tak długo szukałeś i upewnisz się, że istnieje, możesz w końcu wysłać wiadomość. Skoro włożyłeś w to tyle wysiłku, warto poświęcić jeszcze moment na obserwację efektywności. W tym pomoże ci np. wtyczka Hubspot Sales, dzięki której upewnisz się, że Twoja wiadomość została odczytana. Wtyczka działa m.in. z Outlookiem i Gmailem, jest dostępna w Google Chrome, jej instalacja nie stwarza problemów, a obsługa jest banalna.",[16,74051,74052],{},[32,74053],{"alt":34,"src":74054},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FHubspot-Sales.png",[16,74056,74057],{},"Teraz to już naprawdę wszystko – kompendium skutecznego wyszukiwania adresów email. Znając życie, pewnie macie parę własnych sprawdzonych metod lub odpowiedników podanych przez nas narzędzi. Chętnie je poznamy i dorzucimy do listy, aby służyły kolejnym osobom, które mają problemy z wytropieniem potrzebnego kontaktu. Możemy na Was liczyć? 😉",{"title":34,"searchDepth":190,"depth":190,"links":74059},[74060,74061,74062,74063,74064,74065,74066,74067,74068,74069,74070,74071],{"id":73804,"depth":190,"text":73805},{"id":73814,"depth":190,"text":73815},{"id":73872,"depth":190,"text":73873},{"id":64286,"depth":190,"text":64287},{"id":64306,"depth":190,"text":64307},{"id":64293,"depth":190,"text":42115},{"id":17135,"depth":190,"text":17136},{"id":69689,"depth":190,"text":37256},{"id":73982,"depth":190,"text":73983},{"id":74003,"depth":190,"text":74004},{"id":74033,"depth":190,"text":74034},{"id":74045,"depth":190,"text":74046},"2018-10-31","Z pewnością nie raz i nie dwa szukałeś adresu email do konkretnej osoby. Jeśli tak, to pewnie dobrze wiesz, że czasami nie jest to łatwe. Ludzie potrafią skutecznie ukrywać swoje dane kontaktowe, dzię","\u002Fblog\u002Fimages\u002Fjak-znalezc-czyjs-adres-email-11-sprawdzonych-sposobow-bonus.webp",{},"\u002Fblog\u002Fjak-znalezc-czyjs-adres-email-11-sprawdzonych-sposobow-bonus",{"title":73796,"description":74073},"blog\u002Fjak-znalezc-czyjs-adres-email-11-sprawdzonych-sposobow-bonus","EQimX-FDqUz5gDA0T-7tjOz05z3QUR2Evz8-L0-4Z1Q",{"id":74081,"title":74082,"author":377,"body":74083,"category":5880,"coverStyle":197,"date":74393,"description":74394,"excerpt":197,"extension":200,"image":74395,"meta":74396,"navigation":203,"path":74397,"readTime":5370,"seo":74398,"seoDescription":197,"stem":74399,"__hash__":74400},"blog\u002Fblog\u002Fnajlepsze-darmowe-narzedzia-seo-19-propozycji.md","Najlepsze darmowe narzędzia SEO — 19 propozycji",{"type":9,"value":74084,"toc":74362},[74085,74088,74090,74094,74097,74102,74106,74109,74114,74119,74123,74126,74131,74136,74140,74143,74148,74150,74153,74158,74161,74164,74169,74173,74176,74178,74182,74185,74190,74194,74197,74200,74203,74208,74213,74215,74218,74223,74228,74233,74235,74239,74242,74247,74252,74256,74259,74263,74266,74271,74275,74279,74282,74287,74292,74294,74297,74302,74306,74310,74313,74318,74322,74325,74330,74334,74337,74342,74347,74351,74354,74359],[16,74086,74087],{},"W Internecie roi się od bezpłatnych rozwiązań do wspierania optymalizacji, co wbrew pozorom wcale nie ułatwia wyboru. Nie musisz się jednak dłużej martwić, bo przybywamy z pomocą! W tym wpisie przedstawiamy Ci sprawdzone darmowe narzędzia SEO, które ułatwią  analizę strony oraz późniejszą pracę nad jej pozycjonowaniem. Enjoy!",[12,74089,64214],{"id":64213},[220,74091,74093],{"id":74092},"screaming-frog-seo-spider","Screaming Frog SEO Spider",[16,74095,74096],{},"Screaming Frog to prawdziwy kombajn, jeśli chodzi o darmowe narzędzia do audytu SEO! Namierzysz dzięki niemu zepsute linki, znajdziesz zduplikowany content, przeanalizujesz tytuły stron i zrobisz jeszcze kilka innych rzeczy. Bezpłatna wersja ma wyznaczony limit badanych adresów (500), a jej konfiguracja jest ograniczona, ale w przypadku niewielkich serwisów powinna w zupełności wystarczyć.",[16,74098,74099],{},[32,74100],{"alt":34,"src":74101},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FScreaming-Frog-1024x631.png",[220,74103,74105],{"id":74104},"woorank","Woorank",[16,74107,74108],{},"Narzędzie online pozwalające na prosty audyt strony głównej. Analizuje nie tylko SEO, ale też dopasowanie do mobile oraz poziom użyteczności, ocenia wykorzystane technologie, linki zwrotne i ruch w witrynie. Dzięki przejrzystemu zestawieniu wyników i jasnym oznaczeniom możesz szybko rozeznać się, co robisz dobrze, a co jeszcze wymaga dopracowania.",[16,74110,74111],{},[32,74112],{"alt":34,"src":74113},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWoorank-2.png",[16,74115,74116],{},[32,74117],{"alt":34,"src":74118},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWoorank-1.png",[220,74120,74122],{"id":74121},"seoptimer","Seoptimer",[16,74124,74125],{},"Podobnie, jak wspomniany wyżej Woorank, Seoptimer daje możliwość przeprowadzenia podstawowego audytu SEO. Dodatkowo bierze pod uwagę również usability, widoczność w mediach społecznościowych i poziom zabezpieczenia witryny.  Wygenerowany raport jest czytelny i zawiera sugestie dotyczące elementów, które można poprawić.",[16,74127,74128],{},[32,74129],{"alt":34,"src":74130},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSeoptimetr-1-1024x601.png",[16,74132,74133],{},[32,74134],{"alt":34,"src":74135},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSeoptimetr-2-1024x632.png",[220,74137,74139],{"id":74138},"seo-sitecheckup","SEO SiteCheckup",[16,74141,74142],{},"Jeszcze jedno narzędzie, dzięki któremu przeanalizujesz najważniejsze elementy wpływające na pozycję wybranej strony w wyszukiwarce. Informacje na dashboardzie przedstawione są w przyjaznej formie, dlatego korzystanie z SiteCheckup jest całkiem przyjemne. W bezpłatnej wersji możesz wykonać 15 checkupów, co jak na darmowe narzędzia do audytu SEO jest całkiem niezłym wynikiem.",[16,74144,74145],{},[32,74146],{"alt":34,"src":74147},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSEO-SiteCheckup-1.png",[220,74149,1416],{"id":17634},[16,74151,74152],{},"Google oferuje kilka ciekawych rozwiązań, które usprawnią prace nad optymalizacją. Ich darmowe narzędzia SEO są obowiązkowym punktem dla każdego, a Search Console to jedno z nich. To kopalnia wiedzy na temat widoczności Twojej strony internetowej w tej wyszukiwarce! Po pomyślnym przejściu weryfikacji (musisz mieć dostęp do panelu administracyjnego badanej strony) możesz np. zobaczyć kliknięcia z wyszukiwarki lub sprawdzić, czy Google prawidłowo indeksuje Twoją witrynę.",[16,74154,74155],{},[32,74156],{"alt":34,"src":74157},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Search-Console-1024x536.png",[220,74159,55614],{"id":74160},"google-pagespeed-insights",[16,74162,74163],{},"Proste narzędzie, które ocenia prędkość ładowania strony w skali od 0 do 100. Osobne oceny dla mobile i desktopu oraz sugestie zmian sprawiają, że PageSpeed Insights jest wygodne i użyteczne.",[16,74165,74166],{},[32,74167],{"alt":34,"src":74168},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FPageSpeed-Insights-1024x654.png",[220,74170,74172],{"id":74171},"google-mobile-friendly","Google Mobile Friendly",[16,74174,74175],{},"Następne nieskomplikowane rozwiązanie to test optymalizacji mobilnej. Analiza wymaga dosłownie jednego kliknięcia w przycisk „rozpocznij test” i tyle. Po kilkunastu sekundach dostaniesz werdykt i możliwość skorzystania z dodatkowych zasobów. Nie jest to zaawansowane narzędzie, generujące szczegółowe raporty, ale wystarczy do wstępnego rozeznania.",[12,74177,56901],{"id":56900},[220,74179,74181],{"id":74180},"offline-conversion-tracker","Offline Conversion Tracker",[16,74183,74184],{},"Tracker daje możliwość zbierania informacji o tym, jak trafiły do Ciebie osoby dzwoniące. Ktokolwiek w Twojej firmie odbierze telefon od klienta, wpisuje informacje do formularza, a narzędzie zapisuje je w bazie, abyś mógł w dowolnej chwili przyjrzeć się statystykom. Co więcej, dzięki wykorzystaniu parametrów UTM możliwe jest śledzenie danych również dzięki Google Analytics.",[16,74186,74187],{},[32,74188],{"alt":34,"src":74189},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FOffline-Conversion-Tracker-1024x516.png",[220,74191,74193],{"id":74192},"google-keyword-planner","Google Keyword Planner",[16,74195,74196],{},"Planer słów kluczowych to kolejna pomoc, jaką oferuje Google.  Narzędzie to zostało co prawda stworzone z myślą o płatnych kampaniach AdWords, ale w kwestii pozycjonowania również jest pomocne.",[16,74198,74199],{},"Możesz wykorzystać je do znalezienia keywordów związanych z Twoim biznesem i sprawdzić częstotliwość ich wyszukiwania. W okienku wyszukiwania możesz podać słowa, wyrażenia lub adresy URL . Co powinieneś wybrać? Wpisując pojedyncze wyrazy uzyskasz wyniki powiązane z wieloma różnymi branżami – warto użyć tej opcji w celu uzupełnienia posiadanej już bazy keywordów, bo prawie zawsze można znaleźć coś, na co się wcześniej nie wpadło. „Wyrażenia” pomogą znaleźć frazy bliżej związane z Twoją działalnością. Podawanie adresów z kolei bardziej przyda się przy opracowaniu kampanii AdWords, jednak i tu można trafić na parę fajnych keywordów, np. podając adresy podstron swojej witryny.",[16,74201,74202],{},"Druga opcja to dane i prognozy dla wybranych słów kluczowych. Gdy stworzysz już swoją listę, wrzuć ją w odpowiednie okienko i zobacz wolumen wyszukiwania.",[16,74204,74205],{},[32,74206],{"alt":34,"src":74207},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Keyword-Planner-2-1024x485.png",[16,74209,74210],{},[32,74211],{"alt":34,"src":74212},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Keyword-Planner-300x106.png",[220,74214,54487],{"id":54486},[16,74216,74217],{},"Analiza trendów w Google pozwala sprawdzić, jak zmienia się popularność wybranych keywordów lub znaleźć tematy, które cieszą się największym zainteresowanie. Dzięki filtrom możesz wybrać tematykę i obszar przy przeglądaniu wątków zyskujących popularność lub zainteresowanie w ujęciu czasowym i regionalnym przy wyszukiwaniu konkretnych fraz. Narzędzie pozwala także porównać popularność kilku fraz jednocześnie. Wszystkie te wyniki pomogą Ci zaplanować tematykę i rodzaj treści do opublikowania.",[16,74219,74220],{},[32,74221],{"alt":34,"src":74222},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Trends-1.png",[16,74224,74225],{},[32,74226],{"alt":34,"src":74227},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Trends-2-1024x576.png",[16,74229,74230],{},[32,74231],{"alt":34,"src":74232},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FGoogle-Trends-3-775x1024.png",[12,74234,11228],{"id":11227},[220,74236,74238],{"id":74237},"answer-the-public","Answer the Public",[16,74240,74241],{},"Answer the Public może być Twoim wybawieniem, jeśli nie masz pomysłów na kolejne blogowe artykuły. Po wpisaniu w wyszukiwarkę wybranej frazy otrzymujesz bogaty zestaw gotowych do wykorzystania long-taili w formie pytań i wyrażeń przyimkowych, pogrupowanych również alfabetycznie. Tak wygenerowaną listę można pobrać w formacie .CSV do dalszego wykorzystania w innych narzędziach. Wyszukiwarka obsługuje kilka języków, w tym polski. I jeszcze ta strona główna!",[16,74243,74244],{},[32,74245],{"alt":34,"src":74246},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FAnswer-the-Public-2-1024x1024.png",[16,74248,74249],{},[32,74250],{"alt":34,"src":74251},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FAnswer-the-Public-1-1024x1024.png",[220,74253,74255],{"id":74254},"buzzsumo","Buzzsumo",[16,74257,74258],{},"Buzzsumo również przyda się, gdy szukasz inspiracji dla nowego contentu. Sprawdzisz w nim, które elementy powiązane z wybraną frazą lub stroną internetową są w danej chwili najchętniej udostępniane w mediach społecznościowych.  Otrzymane wyniki można filtrować, wybierając konkretny typ materiałów, albo przeglądać wszystko naraz. Wystarczy trochę pomysłowości, aby wykorzystać popularne w tematy na swoją korzyść! Przykładowo, gdy pisałam ten artykuł, najczęściej share’owanym materiałem powiązanym ze słowem „IKEA” był artykuł o meblach dla zwierząt z serwisu Bored Panda.",[220,74260,74262],{"id":74261},"keyword-density-checker","Keyword Density Checker",[16,74264,74265],{},"Krótka piłka – analiza zagęszczenia słów kluczowych. Wyniki przedstawione w formie chmury wyrazów oraz tabeli są czytelne, dzięki czemu łatwo stwierdzić, czy badany URL jest wystarczająco nasycony keywordami.",[16,74267,74268],{},[32,74269],{"alt":34,"src":74270},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FKeyword-Density-Checker.png",[12,74272,74274],{"id":74273},"unikalność","Unikalność",[220,74276,74278],{"id":74277},"siteliner","Siteliner",[16,74280,74281],{},"Wykorzystując Siteliner możesz sprawdzić poziom zduplikowanych treści w obrębie danej witryny. Aplikacja pozwala też na pobranie raportu, w którym znajduje się wykaz powielonych słów wraz z procentowym udziałem oraz adresami do zduplikowanego contentu. Bezpłatny skan jest ograniczony do 250 podstron, co w wielu przypadkach pozwala na całkiem dokładną analizę.",[16,74283,74284],{},[32,74285],{"alt":34,"src":74286},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSiteliner-2-1024x738.png",[16,74288,74289],{},[32,74290],{"alt":34,"src":74291},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FSiteliner-1-1024x775.png",[220,74293,54532],{"id":54531},[16,74295,74296],{},"Copyscape natomiast pozwala sprawdzić duplikację w obrębie całego Internetu. Wystarczy podać adres podstrony, by zobaczyć, kto i gdzie skopiował jej treść. W wersji bezpłatnej zobaczysz top 10 wyników.",[16,74298,74299],{},[32,74300],{"alt":34,"src":74301},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FCopyscape.png",[12,74303,74305],{"id":74304},"inne-nie-mniej-przydatne-darmowe-narzędzia-seo","Inne, nie mniej przydatne, darmowe narzędzia SEO",[220,74307,74309],{"id":74308},"free-review-monitoring-monitoring-recenzji","Free Review Monitoring – monitoring recenzji",[16,74311,74312],{},"Po założeniu bezpłatnego konta, otrzymujesz dostęp do kreatora miejsc, których recenzje chcesz mieć na oku – zarówno własnych, jak i konkurencyjnych. Wystarczy wypełnić krótki formularz na temat danej lokalizacji, aby otrzymać opinie użytkowników wystawione w Google, Yelp, Citysearch, Foursquare i na Facebooku. Narzędzie wysyła też alerty o wystawieniu nowych recenzji.",[16,74314,74315],{},[32,74316],{"alt":34,"src":74317},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FFree-Review-Monitoring-1024x793.png",[220,74319,74321],{"id":74320},"web-archive-analiza-historii-stron","Web Archive – analiza historii stron",[16,74323,74324],{},"Pozyskanie mocnych linków bywa trudne, dlatego warto sięgnąć po domeny z historią. Szukając takich domen musisz zwrócić uwagę na to, aby nie były zaspamowane, zawierały wartościowe teksty i miały linki przychodzące. Web Archive, ogromne archiwum Internetu, jest w tym wypadku nieocenione!",[16,74326,74327],{},[32,74328],{"alt":34,"src":74329},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWeb-Archive.png",[220,74331,74333],{"id":74332},"web-sniffer-sprawdzanie-statusów","Web Sniffer – sprawdzanie statusów",[16,74335,74336],{},"Dzięki tej aplikacji możesz podejrzeć wszystkie żądanie i kody odpowiedzi HTTP wysyłane między przeglądarką a serwerem. Dla każdego requestu wyświetlane są m.in. serwer, data ostatniej modyfikacji, Etag, liczba znaków, połączenie czy typ contentu.",[16,74338,74339],{},[32,74340],{"alt":34,"src":74341},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWeb-Sniffer-2.png",[16,74343,74344],{},[32,74345],{"alt":34,"src":74346},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWeb-Sniffer-1.png",[220,74348,74350],{"id":74349},"webpozycja-sprawdzanie-pozycji-w-wynikach-wyszukiwania","WebPozycja – sprawdzanie pozycji w wynikach wyszukiwania",[16,74352,74353],{},"Większośc opcji wymaga wykupienia płatnego dostepu, jednak w wersji darmowej możesz sprawdzać swoją pozycję w wynikach wyszukiwania dla 15 fraz.  Wystarczy podać keywordy i domenę.",[16,74355,74356],{},[32,74357],{"alt":34,"src":74358},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FWebPozycja.png",[16,74360,74361],{},"Jeśli masz swoje ulubione darmowe narzędzia SEO, z których regularnie korzystasz – podziel się z nami! Jesteśmy ciekawi, czy używasz czegoś, co nie znalazło się na naszej liście.",{"title":34,"searchDepth":190,"depth":190,"links":74363},[74364,74373,74378,74383,74387],{"id":64213,"depth":190,"text":64214,"children":74365},[74366,74367,74368,74369,74370,74371,74372],{"id":74092,"depth":359,"text":74093},{"id":74104,"depth":359,"text":74105},{"id":74121,"depth":359,"text":74122},{"id":74138,"depth":359,"text":74139},{"id":17634,"depth":359,"text":1416},{"id":74160,"depth":359,"text":55614},{"id":74171,"depth":359,"text":74172},{"id":56900,"depth":190,"text":56901,"children":74374},[74375,74376,74377],{"id":74180,"depth":359,"text":74181},{"id":74192,"depth":359,"text":74193},{"id":54486,"depth":359,"text":54487},{"id":11227,"depth":190,"text":11228,"children":74379},[74380,74381,74382],{"id":74237,"depth":359,"text":74238},{"id":74254,"depth":359,"text":74255},{"id":74261,"depth":359,"text":74262},{"id":74273,"depth":190,"text":74274,"children":74384},[74385,74386],{"id":74277,"depth":359,"text":74278},{"id":54531,"depth":359,"text":54532},{"id":74304,"depth":190,"text":74305,"children":74388},[74389,74390,74391,74392],{"id":74308,"depth":359,"text":74309},{"id":74320,"depth":359,"text":74321},{"id":74332,"depth":359,"text":74333},{"id":74349,"depth":359,"text":74350},"2018-10-30","W Internecie roi się od bezpłatnych rozwiązań do wspierania optymalizacji, co wbrew pozorom wcale nie ułatwia wyboru. Nie musisz się jednak dłużej martwić, bo przybywamy z pomocą! W tym wpisie przedst","\u002Fblog\u002Fimages\u002Fnajlepsze-darmowe-narzedzia-seo-19-propozycji.webp",{},"\u002Fblog\u002Fnajlepsze-darmowe-narzedzia-seo-19-propozycji",{"title":74082,"description":74394},"blog\u002Fnajlepsze-darmowe-narzedzia-seo-19-propozycji","omy3mTl0zoVmVOmzztdFww2mSutSrCzXp5cNszDjM9c",{"id":74402,"title":74403,"author":377,"body":74404,"category":17222,"coverStyle":197,"date":74885,"description":74886,"excerpt":197,"extension":200,"image":74887,"meta":74888,"navigation":203,"path":74889,"readTime":1947,"seo":74890,"seoDescription":197,"stem":74891,"__hash__":74892},"blog\u002Fblog\u002Fsegmentacja-bazy-odbiorcow-16-sposobow-z-szansa-na-sukces.md","Segmentacja bazy odbiorców — 16 sposobów z szansą na sukces!",{"type":9,"value":74405,"toc":74867},[74406,74421,74425,74434,74472,74475,74492,74495,74498,74509,74516,74520,74527,74541,74545,74552,74555,74560,74564,74575,74600,74604,74611,74618,74625,74629,74636,74639,74643,74650,74653,74657,74664,74667,74674,74678,74684,74687,74689,74692,74715,74720,74727,74738,74740,74743,74753,74757,74768,74775,74779,74782,74804,74810,74814,74817,74834,74838,74841,74847,74850,74861],[16,74407,74408,74409,74412,74413,74416,74417,74420],{},"Baza maili podzielona na listy jest ",[224,74410,74411],{},"łatwiejsza w zarządzaniu",", pozwala wyróżnić konkretne grupy odbiorców i ",[224,74414,74415],{},"ułatwić personalizację"," wysyłanych do nich wiadomości. Dobrze zbudowana lista mailingowa może mieć naprawdę ",[224,74418,74419],{},"wysoką skuteczność",", dlatego warto przyjrzeć się zagadnieniu, jakim jest segmentacja bazy odbiorców. Proponujemy kilkanaście cech, według których można zrobić taki podział.",[12,74422,74424],{"id":74423},"demografia","Demografia",[16,74426,74427,74429,74430,74433],{},[224,74428,70000],{}," to chyba pierwsza rzecz, jaka przychodzi na myśl, gdy w naszym interesie leży personalizacja maili. Nic dziwnego, bo podział ten jest ",[224,74431,74432],{},"stosunkowo prosty i całkiem skuteczny","! Podstawowe cechy, jakie należy wziąć pod uwagę, to na pewno:",[51,74435,74436,74439,74442,74445,74448,74451,74454,74457,74460,74463,74466,74469],{},[54,74437,74438],{},"Płeć",[54,74440,74441],{},"Wiek",[54,74443,74444],{},"Stan cywilny",[54,74446,74447],{},"Posiadanie dzieci i ich wiek",[54,74449,74450],{},"Pochodzenie",[54,74452,74453],{},"Dochód",[54,74455,74456],{},"Wyznanie",[54,74458,74459],{},"Zatrudnienie",[54,74461,74462],{},"Wykształcenie",[54,74464,74465],{},"Miejsce zamieszkania",[54,74467,74468],{},"Posiadanie domu\u002F mieszkania",[54,74470,74471],{},"Wielkość gospodarstwa domowego",[16,74473,74474],{},"Wiele z tych danych można jeszcze sprecyzować, jednak wymaga to więcej wysiłku i nie zawsze jest możliwe. Przykłady sprecyzowanych danych to:",[51,74476,74477,74480,74483,74486,74489],{},[54,74478,74479],{},"Data urodzenia",[54,74481,74482],{},"Urodziny członków rodziny",[54,74484,74485],{},"Narodziny dziecka",[54,74487,74488],{},"Przeprowadzka",[54,74490,74491],{},"Ukończenie studiów",[16,74493,74494],{},"Segmentacja list mailingowych na podstawie miejsca zamieszkania świetnie sprawdzi się w przypadku sklepów stacjonarnych oraz wydarzeń. Zatrudnienie można wykorzystać do sprzedaży usług branżowych, a wielkość gospodarstwa domowego do oferowania rodzinnych zniżek itd.",[12,74496,70006],{"id":74497},"zainteresowania",[16,74499,74500,74501,74504,74505,74508],{},"Tak jak różni są klienci, tak różne są powody, dla których odwiedzają Twoją stronę. ",[224,74502,74503],{},"Mają zróżnicowane preferencje"," jeśli chodzi o treści, ich tematy a nawet format! Dobrze więc podzielić bazę mailingową ze względu na typ contentu, aby ",[224,74506,74507],{},"skutecznie zwiększyć liczbę odwiedzin"," oraz zredukować liczbę wypisań z newslettera.",[16,74510,74511,74512,74515],{},"Sprawdź, kto jest najbardziej aktywny pod wpisami na blogu, a kto tylko lajkuje i komentuje w social mediach. Kto słucha Twoich podcastów, a kto zatrzymuje się na dłużej przy infografikach. Czasami, aby dowiedzieć się, czego chcą Twoi użytkownicy, będziesz musiał przetestować nowe rodzaje treści. Na podstawie reakcji i czasu poświęconego danemu typowi będziesz mógł później pogrupować listę i ",[224,74513,74514],{},"dopasować komunikaty do zainteresowań"," odbiorców.",[12,74517,74519],{"id":74518},"aktualna-pogoda","Aktualna pogoda",[16,74521,74522,74523,74526],{},"Tak, segmentacja maili może bazować na pogodzie! Jeśli ma ona wpływ na zachowania zakupowe Twoich klientów, można ją sprytnie wykorzystać do ",[224,74524,74525],{},"oryginalnego i ciekawego mailngu",". Jak to zrobić? Oto kilka propozycji:",[51,74528,74529,74532,74535,74538],{},[54,74530,74531],{},"Zniżka na gorącą czekoladę wysłana w śnieżycę",[54,74533,74534],{},"Porady dotyczące jazdy rowerem w deszczu",[54,74536,74537],{},"Przegląd produktów idealnych na ciepłą wiosnę",[54,74539,74540],{},"Darmowa dostawa do domu w deszczowy dzień",[12,74542,74544],{"id":74543},"etap-w-lejku-sprzedażowym","Etap w lejku sprzedażowym",[16,74546,74547,74548,74551],{},"W tym przypadku rodzaj maila, który wysyłasz do klienta, powinien być ",[224,74549,74550],{},"ściśle powiązany z etapem lejka sprzedażowego",", w którym ten się znajduje. Dlaczego? Utwierdzisz go w przekonaniu, że starasz się jak najlepiej dopasować działania do jego potrzeb. Co więcej, zobaczy, że dbasz o jego interesy nie tylko wtedy, gdy chcesz aby kupił Twój produkt, ale też później, oferując mu wsparcie i dodatkowe benefity.",[16,74553,74554],{},"Przykładowo, do klienta znajdującego się na dole lejka, możesz kierować próbki, wersje demo czy udane case’y. Natomiast do klienta na górze np. tutoriale i informacje o nowych opcjach.",[16,74556,74557],{},[32,74558],{"alt":34,"src":74559},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Flejek.png",[12,74561,74563],{"id":74562},"zachowania-zakupowe","Zachowania zakupowe",[16,74565,74566,74567,74570,74571,74574],{},"Gdy zrozumiesz ",[224,74568,74569],{},"zachowania zakupowe"," swoich klientów, segmentacja bazy mailowej według tego wskaźnika przyjdzie Ci dużo łatwiej. Przyjrzyj się im i zobacz, kto kupuje Twoje towary jako prezent, kto czeka na sezonowe obniżki, a kto zawsze robi zapasy i zamawia kilka takich samych przedmiotów naraz. ",[224,74572,74573],{},"Przypisanie klienta do odpowiedniej grupy"," to klucz do przesłania mu trafionej oferty! Tutaj kilka przykładowych segmentów, jakimi możesz się posłużyć:",[51,74576,74577,74580,74583,74586,74588,74591,74594,74597],{},[54,74578,74579],{},"Klient powracający",[54,74581,74582],{},"Klient jednorazowy",[54,74584,74585],{},"Klient sezonowy",[54,74587,52378],{},[54,74589,74590],{},"Cena produktu",[54,74592,74593],{},"Liczba produktów na jedno zamówienie",[54,74595,74596],{},"Typowa kwota zamówienia",[54,74598,74599],{},"Częstotliwość zakupów",[12,74601,74603],{"id":74602},"poprzednie-zamówienia","Poprzednie zamówienia",[16,74605,74606,74607,74610],{},"Mając wiedzę o tym, co klient kupił poprzednio, możesz z łatwością zaproponować mu ",[224,74608,74609],{},"kolejne produkty",", których może potrzebować. To jeden z najbardziej popularnych sposobów na segregowanie listy mailingowej  i nie ma się co dziwić – naprawdę działa!",[16,74612,74613,74614,74617],{},"Zanim jednak radośnie roześlesz wiadomości, zastanów się, jak to zrobić z głową. Podpowiadanie tego samego produktu w innej wersji może sprawdzić się w przypadku kosmetyków lub T-shirtów. Ale jeśli ktoś kupił komputer to mało prawdopodobne, że niedługo będzie potrzebował kolejnego. Tutaj z pomocą przychodzi ",[224,74615,74616],{},"cross-selling."," To nic innego, jak dodawanie komplementarnych produktów do produktu już kupionego. Na podstawie wcześniejszych zakupów możesz bez trudu określić, na co jeszcze może skusić się Twój klient.",[16,74619,74620,74621,74624],{},"Druga metoda to ",[224,74622,74623],{},"up-selling",". Polega on na sprzedawaniu aktualnemu klientowi droższych produktów lub usług. Takich, które mają ekskluzywny charakter lub odznaczają się podwyższonym standardem w porównaniu z zamówionymi poprzednio. Przykładowo, kilka miesięcy po sprzedaniu smartfona możesz podsunąć bardziej zaawansowany model, a po znalezieniu klienta na abonament TV – zaproponować przejście na wyższy pakiet. Sprytnym zagraniem jest też szybka oferta z lepszym modelem wysłana w momencie, gdy klient jeszcze nie zapłacił za swoje zamówienie.",[12,74626,74628],{"id":74627},"cykl-zakupowy","Cykl zakupowy",[16,74630,74631,74632,74635],{},"Wpasowanie się w cykl zakupowy konsumentów również jest ",[224,74633,74634],{},"sprawdzoną metodą na zwiększenie sprzedaży",". Sprawdzenie częstotliwości zakupów jest proste, ale nie zawsze tak łatwo jest przypisać do niej konkretny cykl. O ile przypominanie raz w miesiącu o przedłużeniu subskrypcji czy zamówieniu nowych soczewek to bułka z masłem, o tyle trudniej jest znaleźć klucz do rozgryzienia klientów robiących zakupy mniej regularnie. Warto spojrzeć wtedy na swój produkt z perspektywy użytkownika i pomyśleć, kiedy np. mogą przydać się części zamienne lub nowy model.",[16,74637,74638],{},"Tym bardziej regularnym użytkownikom wyślij maila, by przypomnieć, że zbliża się czas na kolejne zamówienie lub nawet dać do zrozumienia, że w magazynie kończy się zapas ich ulubionych produktów.",[12,74640,74642],{"id":74641},"formularz-zapisu","Formularz zapisu",[16,74644,74645,74646,74649],{},"Formularz zapisu do newslettera to ",[224,74647,74648],{},"źródło cennych informacji",". Wystarczy je dobrze zinterpretować, aby trafić prosto do serca (i portfela) potencjalnego klienta.",[16,74651,74652],{},"Załóżmy, że użytkownik skorzystał z pop-upu wyskakującego przy pobieraniu webinaru. To może oznaczać, że interesują go treści edukacyjne. Zapisał się, ponieważ chce dostać powiadomienie o dostępności produktu? Może być zainteresowany innym, podobnym, a dostępnym od ręki. To kolejny świetny sposób na wpasowanie się ze swoim mailingiem w zainteresowania odbiorców.",[12,74654,74656],{"id":74655},"prezent-za-zapis","Prezent za zapis",[16,74658,74659,74660,74663],{},"Podział subskrybentów na podstawie lead-magnets, które ich przyciągnęły, nie jest trudny, za to bardzo wartościowy. Dlaczego? Bo pomoże Ci ",[224,74661,74662],{},"zidentyfikować zainteresowania subskrybentów",", a stąd już krótka droga do konwersji.",[16,74665,74666],{},"Na przykład, jeśli użytkownik zdecydował się przekazać Ci swoje dane w zamian za darmowy rozdział książki, pewnie zastanawia się nad jej zakupem. Jeżeli był to bezpłatny tutorial, być może potrzebuje pomocy w jakimś temacie? W takich przypadkach możesz z powodzeniem zastosować działania dedykowane osobom znajdującym się na początku lejka sprzedażowego.",[16,74668,74669,74670,74673],{},"Segmentacja bazy odbiorców na tej podstawie ma jeszcze jedną zaletę – pozwala zidentyfikować rodzaj i format ",[224,74671,74672],{},"najchętniej konsumowanych treści",". Przy zapisie do newslettera możesz zaproponować kilka rodzajów takich freebie do wyboru i przekonać się, które są najbardziej popularne.",[12,74675,74677],{"id":74676},"nowi-subskrybenci","Nowi subskrybenci",[16,74679,74680,74681,4999],{},"Nowi subskrybenci bardzo różnią się od Twoich dotychczasowych klientów.  Jeszcze nie znają Cię zbyt dobrze i nie wiedzą, czego się spodziewać. Możliwe, że zapisali się do newslettera na próbę i chcą wybadać grunt. To najlepszy moment, aby pokazać im, że ",[224,74682,74683],{},"warto zostać z Tobą na dłużej",[16,74685,74686],{},"To grupa osób, które często znajdują się na samej górze lejka sprzedażowego. Wykorzystaj fakt, że każdy z nich to Twój potencjalny klient – odpowiednio dopasowany mailing pomoże im przejść dalej. Nie strać swojej szansy i zrób dobre wrażenie już na wstępie, pomysłowo wykorzystująć wiadomość powitalną i potwierdzenie zapisu.",[12,74688,69942],{"id":70094},[16,74690,74691],{},"Zachowanie klienta na stronie internetowej to nic innego, jak dane behawioralne. To kolejna dobra cecha, na podstawie której może zostać przeprowadzona segmentacja bazy odbiorców. Oto kilka popularnych zachowań, których możesz użyć do po grupowania listy:",[51,74693,74694,74697,74700,74703,74706,74709,74712],{},[54,74695,74696],{},"Porzucenie wózka",[54,74698,74699],{},"Złożenie zamówienia",[54,74701,74702],{},"Kliknięcie",[54,74704,74705],{},"Wypełnienie formularza",[54,74707,74708],{},"Odwiedzenie konkretnej podstrony",[54,74710,74711],{},"Oglądane produkty",[54,74713,74714],{},"Wymiana lub zwrot towaru",[16,74716,74717],{},[32,74718],{"alt":34,"src":74719},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fpexels-photo-236910-1024x535.jpeg",[16,74721,74722,74723,74726],{},"Przeanalizuj zatem działania podejmowane na stronie i wybierz te, które mają ",[224,74724,74725],{},"największe znaczenie dla Twojego biznesu",". W stworzeniu efektywnej strategii marketingowej opartej na zachowaniach użytkowników mogą pomóc Ci te trzy kroki:",[51,74728,74729,74732,74735],{},[54,74730,74731],{},"Zrozumienie motywacji. Pomyśl, dlaczego osoby wchodzące na Twoją stronę zachowują się tak, a nie inaczej. Co może sprawiać, że rezygnują z zakupu? Czego szukają, potrzebują?",[54,74733,74734],{},"Wybranie priorytetów. Określ, jakie czynności klientów mają największe znaczenie dla biznesu i właśnie na nich oprzyj email marketing.",[54,74736,74737],{},"Kontakt. Wykorzystaj stworzoną listę do rozmowy z adresatami. Oczywiście opartej o to, co robili na stronie.",[12,74739,55594],{"id":55593},[16,74741,74742],{},"Poziom zaangażowania również jest niezłą bazą do personalizacji mailingu. Współczynnik ten może się zmieniać z wielu powodów, więc warto poświęcić czas i dokładniej się mu przyjrzeć.",[16,74744,74745,74746,74749,74750,284],{},"Bazowanie na takiej liście jest trochę łatwiejsze, niż na wielu innych, ponieważ opiera się ona na osobach, które ",[224,74747,74748],{},"już w jakimś stopniu angażują się w Twoje działania",". Można podzielić ich na dwie podgrupy. Pierwsza, dla aktywnych użytkowników, których możesz zmienić w klientów lub klientów powracających, zastosować na nich up-selling lub cross-selling, zwiększyć ich lojalność dodatkowymi atrakcjami. Druga, dla osób tracących zainteresowanie, które możesz próbować skierować na ",[949,74751,74752],{},"właściwe tory",[12,74754,74756],{"id":74755},"open-rate","Open rate",[16,74758,74759,74760,74763,74764,74767],{},"Nie wszyscy otwierają wiadomości i tego nie da się uniknąć. Można jednak ",[224,74761,74762],{},"wykorzystać te informacje"," na korzyść swojej kampanii mailowej!Po pierwsze, przeniesienie nieaktywnych subskrybentów do innej grupy może być całkiem niezłym pomysłem. Takie działanie pomoże znaleźć ",[224,74765,74766],{},"przyczyny braku aktywności"," przynajmniej części z nich.",[16,74769,74770,74771,74774],{},"Po drugie, możesz również wykorzystać ten wskaźnik do ",[224,74772,74773],{},"nagrodzenia najbardziej aktywnych"," klientów. Wysyłając specjalne oferty i ekskluzywne materiały tylko tym, którzy otwierają wszystkie maile, pomożesz budować ich lojalność wobec marki.",[12,74776,74778],{"id":74777},"aktywność-związania-z-mailami","Aktywność związania z mailami",[16,74780,74781],{},"Sposób, w jaki odbiorcy reagują na wiadomości, to kolejna wskazówka do podziału adresów. Segmentacja bazy odbiorców może być więc przeprowadzona na podstawie:",[51,74783,74784,74787,74790,74793,74796,74799,74802],{},[54,74785,74786],{},"Otwarć maila",[54,74788,74789],{},"Kliknięć",[54,74791,74792],{},"Zamówień",[54,74794,74795],{},"Udostępnień w mediach społecznościowych",[54,74797,74798],{},"Współczynnika odrzuceń",[54,74800,74801],{},"Daty i godziny otwarcia maila",[54,74803,55587],{},[16,74805,74806,74807],{},"I tak, subskrybenci nie otwierający maili mogą zostać przeniesieni do listy nieaktywnych, mobilni – otrzymać krótszą wiadomość do szybkiego przeczytania na telefonie, a sprawdzający skrzynkę wyłącznie wieczorem – bazującą na skłonności do impulsywnych zakupów szybką promocję ",[949,74808,74809],{},"do końca dnia.",[12,74811,74813],{"id":74812},"brak-aktywności","Brak aktywności",[16,74815,74816],{},"Nie ma takiej listy mailingowej, na której nie znalazłaby się garść nieaktywnych subskrybentów. Czy da się z nimi cokolwiek zrobić?",[16,74818,74819,74820,74823,74824,74826,74827,74830,74831,4999],{},"Przede wszystkim nie traktuj wydzielania tej grupy jako czyszczenia bazy. Daj sobie szansę na odzyskanie takich klientów. Możesz podzielić nieaktywnych subskrybentów z uwagi na długość ",[949,74821,74822],{},"martwego okresu"," albo wrzucić wszystkich do jednego ",[949,74825,72927],{}," – wszystko zależy od ich liczby oraz Twoich chęci na testowanie różnych rozwiązań. Ważne, aby ",[224,74828,74829],{},"wznowić kontakt w tym samym miejscu, w którym się urwał",". Ostatni otwarty mail dotyczył darmowego webinaru? Wyślij prośbę o wypełnienie ankiety na jego temat w zamian za zniżkę na usługi. Odwołaj się do emocji – napisz, że firma tęskni i przekaż specjalną ofertę. ",[224,74832,74833],{},"Nie rezygnuj zbyt szybko",[12,74835,74837],{"id":74836},"wypełnienie-ankiety","Wypełnienie ankiety",[16,74839,74840],{},"Zdecydowana większość osób praktykujących email marketing nie robi ankiet. Unika ankiet. Boi się ankiet. Bo nikt nie będzie chciał ich wypełnić, więc to tylko strata czasu. Przyznaj – też jesteś w tym gronie?",[16,74842,74843,74846],{},[224,74844,74845],{},"Przecież ankiety to niezrównany sposób gromadzenia danych!"," Nie można z góry zakładać, że nie przyniosą rezultatu, bo dobrze przygotowany zestaw pytań może mieć bardzo wysoką skuteczność. Warto wysyłać je do stworzonych już list, aby na podstawie uzyskanych odpowiedzi móc wydzielić bardziej precyzyjne podgrupy. Taka segmentacja maili może okazać się jedną z najbardziej skutecznych!",[16,74848,74849],{},"Do kogo możesz skierować ankietę? Np. do:",[51,74851,74852,74855,74858],{},[54,74853,74854],{},"Nieaktywnych użytkowników z pytaniem o powód braku zaangażowania",[54,74856,74857],{},"Nowych subskrybentów z pytaniem, jakie treści chcą otrzymywać",[54,74859,74860],{},"Pobierających materiały edukacyjne z pytaniem, czy i na ile im pomogły",[16,74862,74863,74864,284],{},"Segmentacja bazy mailowej jest podstawowym czynnikiem decydującym o sukcesie kampanii mailowej. Przedstawione przez nas sposoby jej podziału możesz ze sobą dowolnie łączyć i zmieniać, aby opracować najskuteczniejsze rozwiązania dla Twojego biznesu. Pamiętaj też o jednej zasadzie, która góruje nad wszystkimi tu wymienionymi – ",[224,74865,74866],{},"aby osiągnąć cel, najpierw musisz dobrze poznać swojego klienta",{"title":34,"searchDepth":190,"depth":190,"links":74868},[74869,74870,74871,74872,74873,74874,74875,74876,74877,74878,74879,74880,74881,74882,74883,74884],{"id":74423,"depth":190,"text":74424},{"id":74497,"depth":190,"text":70006},{"id":74518,"depth":190,"text":74519},{"id":74543,"depth":190,"text":74544},{"id":74562,"depth":190,"text":74563},{"id":74602,"depth":190,"text":74603},{"id":74627,"depth":190,"text":74628},{"id":74641,"depth":190,"text":74642},{"id":74655,"depth":190,"text":74656},{"id":74676,"depth":190,"text":74677},{"id":70094,"depth":190,"text":69942},{"id":55593,"depth":190,"text":55594},{"id":74755,"depth":190,"text":74756},{"id":74777,"depth":190,"text":74778},{"id":74812,"depth":190,"text":74813},{"id":74836,"depth":190,"text":74837},"2018-10-29","Baza maili podzielona na listy jest łatwiejsza w zarządzaniu, pozwala wyróżnić konkretne grupy odbiorców i ułatwić personalizację wysyłanych do nich wiadomości. Dobrze zbudowana lista mailingowa może","\u002Fblog\u002Fimages\u002Fsegmentacja-bazy-odbiorcow-16-sposobow-z-szansa-na-sukces.webp",{},"\u002Fblog\u002Fsegmentacja-bazy-odbiorcow-16-sposobow-z-szansa-na-sukces",{"title":74403,"description":74886},"blog\u002Fsegmentacja-bazy-odbiorcow-16-sposobow-z-szansa-na-sukces","aXoxzTs0x1k4UNHwWO22Eb8gnvmFt2nzDLdcZgLdp1A",{"id":74894,"title":74895,"author":377,"body":74896,"category":24698,"coverStyle":197,"date":75148,"description":75149,"excerpt":197,"extension":200,"image":75150,"meta":75151,"navigation":203,"path":75152,"readTime":6251,"seo":75153,"seoDescription":197,"stem":75154,"__hash__":75155},"blog\u002Fblog\u002Fjak-wykorzystac-dane-do-uatrakcyjnienia-tresci.md","Jak wykorzystać dane do uatrakcyjnienia treści",{"type":9,"value":74897,"toc":75128},[74898,74901,74905,74908,74914,74919,74922,74927,74930,74935,74938,74943,74946,74952,74957,74960,74965,74968,74973,74976,74980,74983,74987,74990,74993,74996,75000,75003,75007,75010,75014,75017,75022,75027,75031,75034,75038,75041,75044,75048,75051,75054,75058,75061,75066,75071,75074,75079,75081,75084,75090,75094,75097,75102,75105,75109,75112,75115,75120,75125],[16,74899,74900],{},"Wyobraź sobie, że szukasz w sieci informacji na ważny, złożony temat, który chcesz zgłębić. Co chciałbyś znaleźć? Zgaduję, że napisany zwięźle artykuł, który serwuje same konkrety, dodatkowo w przyjaznej, przystępnej formie. Każdego dnia w Internecie buszują ludzie, którzy szukają informacji związanych z Twoją branżą niezależnie od tego, czy zajmujesz się ogrodnictwem, marketingiem czy księgowością. Wykorzystaj to i przyciągnij ich na swoją stronę tym, czego szukają – wartościowym, łatwo przyswajalnym contentem. Koniecznie bogatym w dane.",[12,74902,74904],{"id":74903},"skąd-brać-dane","Skąd brać dane?",[16,74906,74907],{},"Może się wydawać, że zdobycie użytecznych danych, które zainteresują Twoich czytelników, jest najtrudniejszą częścią pracy nad contentem. W większości przypadków jest to jednak dalekie od prawdy. Spójrz choćby na swój biznes – Analytics, monitoring sieci czy grupy na Facebooku to ocean informacji! A jeśli nie chcesz zdradzać case’ów firmy, wcale nie musisz tego robić. Ciekawe informacje na tematy mniej lub bardziej ściśle związane z Twoją działalnością również są w cenie! Ich źródła podzieliłam na dwie kategorie.",[220,74909,74911],{"id":74910},"źródła-własne",[224,74912,74913],{},"Źródła własne",[16,74915,74916],{},[224,74917,74918],{},"Google Analytics i Search Console",[16,74920,74921],{},"Kopalnia danych, które aż proszą się o wykorzystanie. Znajdź zależności między wyszukiwanymi frazami a bieżącymi wydarzeniami, świętami, zjawiskami społecznymi czy aktualnymi trendami. Im bardziej specyficzne i unikalne, tym lepiej, bo zmniejsza się prawdopodobieństwo znalezienia podobnych zestawień u konkurencji czy w dużych serwisach internetowych.",[16,74923,74924],{},[224,74925,74926],{},"Dane z ankiet",[16,74928,74929],{},"Przeprowadziłeś ankietę? Pokaż wyniki szerszej publiczności! Z chęcią zapoznają się z nimi zarówno osoby z Twojej branży, jak i przedstawiciele grupy, jaka została objęta badaniami. Jeśli dodasz do tego swoje spostrzeżenia i interpretację, wartościowy artykuł gwarantowany!",[16,74931,74932],{},[224,74933,74934],{},"Informacje o firmie",[16,74936,74937],{},"Kamienie milowe, wzrosty sprzedaży, dochodów, liczebności zespołu, nagrody i sukcesy. Już sam fakt prowadzenia biznesu jest źródłem cennych informacji do przedstawienia w formie case study czy infografiki.",[16,74939,74940],{},[224,74941,74942],{},"Własne fora i grupy na Facebooku",[16,74944,74945],{},"Zebranie danych z tych miejsc wymaga więcej pracy, bo niestety nie pobierzesz ich w formie pliku. Nagrodą za trud włożony w ich poszukiwanie są bezcenne insighty!",[220,74947,74949],{"id":74948},"źródła-zewnętrzne",[224,74950,74951],{},"Źródła zewnętrzne",[16,74953,74954],{},[224,74955,74956],{},"Narzędzia do monitoringu Internetu",[16,74958,74959],{},"Na rynku roi się od różnego rodzaju narzędzi do monitoringu sieci. Odpowiednio użyte staną się niemal niewyczerpanym źródłem danych, które wzbogacą Twój content. Możesz wybierać między śledzeniem wzmianek na dowolnie wybrane frazy (Monitori, SentiOne, Unamo, Brand24), analizą działań w mediach społecznościowych (Napoleon Cat, Sotrender) czy obserwacją trendów (BuzzSumo, Feedly). Gdy już nauczysz się wyłapywać z nich smaczki, możesz nie nadążyć z realizacją swoich pomysłów!",[16,74961,74962],{},[224,74963,74964],{},"Raporty",[16,74966,74967],{},"Raporty to praktycznie „samo mięso”, jednak o większości z nich nie można powiedzieć, że są łatwe w odbiorze. Duża ilość tekstu i mnogość tabel może być wadą i zaletą jednocześnie, bo to, co dla kogoś jest lekturą nie do przebrnięcia, dla Ciebie może być źródłem informacji do artykułu oraz atrakcyjnych wizualizacji danych.",[16,74969,74970],{},[224,74971,74972],{},"Artykuły specjalistów",[16,74974,74975],{},"Podobnie do raportów, specjalistyczne artykuły również bywają trudne do zrozumienia i zapamiętania. I podobnie do raportów – je także można uprościć dzięki odpowiedniemu przedstawieniu informacji w nich zawartych",[12,74977,74979],{"id":74978},"jak-projektować-treść-wykorzystującą-dane","Jak projektować treść wykorzystującą dane?",[16,74981,74982],{},"Kiedy skończysz research i dysponujesz już pakietem materiałów, możesz przystąpić do pracy nad formą, w jakiej przekażesz go odbiorcom. Trendy, liczby, historie, prognozy, schematy, instrukcje czy procesy stają się dużo bardziej zrozumiałe, gdy przedstawia się je graficznie. Dużo łatwiej przecież wyobrazić sobie przedmiot, patrząc na zdjęcie, niż czytając jego opis. Szybciej przyswoisz procedury dysponując wypunktowaną listą niż stroną litego tekstu. Poza tym, że graficzne przedstawienie informacji pozwala szybciej i efektywniej przekazać dane, a ono jeszcze jedną ogromną zaletę. Pobudza ciekawość i zwiększa zaangażowanie odbiorcy. Informacje w takiej formie wygodniej się czyta i łatwiej się do nich odnieść, więc ludzie będą wracać po więcej. Aby pomóc Ci dobrze zaprojektować dane do tekstu, przedstawiamy najważniejsze kroki.",[220,74984,74986],{"id":74985},"wybór-danych","Wybór danych",[16,74988,74989],{},"Nie ma czegoś takiego, jak „za dużo danych”, ale czasem trzeba przeprowadzić ich selekcję. Często trudno się zdecydować, jakie dane wybrać, a jakie pominąć. Inne wydają się najważniejsze z perspektywy właściciela biznesu, inne z perspektywy czytającego. Czego powinni dowiedzieć się odbiorcy, aby zmieniło się ich postrzeganie danego zagadnienia?",[16,74991,74992],{},"Drugą kwestią, która często stoi za nieodpowiednim doborem informacji, jest „klątwa wiedzy”. To sytuacja, w której nie potrafisz przypomnieć sobie, jak to jest czegoś nie wiedzieć lub nie potrafić. Utrudnia postawienie się na miejscu osoby, która nie ma naszej wiedzy czy umiejętności, przez co trudno obiektywnie wybrać najważniejsze informacje.",[16,74994,74995],{},"W pierwszym przypadku zastanów się, jaki jest główny cel wykorzystania danych albo co najbardziej interesuje Twoich odbiorców. W drugim, najlepiej poproś o pomoc kogoś, kto znajduje się w grupie docelowej dla tych konkretnych treści.",[220,74997,74999],{"id":74998},"typ-wizualizacji","Typ wizualizacji",[16,75001,75002],{},"Gdy wyselekcjonujesz już dane, czas podjąć decyzję o sposobie ich przedstawienia. Do wyboru masz wykresy, infografiki, mapy, listy, tabele, prezentacje, grafy… Wszystko w różnych odmianach (wykresy kołowe, słupkowe itd.) oraz formach (2D, 3D, statyczne, animowane). Przykłady wizualizacji i ich zastosowań znajdziesz w dalszej części wpisu.",[220,75004,75006],{"id":75005},"połączenie","Połączenie",[16,75008,75009],{},"Dane wyglądają obco, są oderwane od naszej rzeczywistości. Wystarczy jednak trochę zmienić punkt widzenia, aby odbiorcy mogli zacząć identyfikować się z przedstawionymi danymi, a tym samym lepiej je zapamiętali. Pytanie „Co znaczą te dane?” zamień na „Co te dane znaczą dla nich?”. Pogrupuj więc odbiorców według miejsca zamieszkania, zawodu, zarobków lub innych kryteriów i na tej podstawie dopasuj sposób przedstawienia informacji.",[220,75011,75013],{"id":75012},"zaskoczenie","Zaskoczenie",[16,75015,75016],{},"Tworząc content wzbogacony danymi masz szansę zaskoczyć swoich odbiorców. Nie bój się śmiałych zestawień, bo właśnie one, a nie suche fakty, wybiją się spośród zalewających sieć, kopiowanych informacji. Dla przykładu, co budzi w Tobie większe emocje – pierwsza czy druga grafika?",[16,75018,75019],{},[32,75020],{"alt":34,"src":75021},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F9.png",[16,75023,75024],{},[32,75025],{"alt":34,"src":75026},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F10.png",[220,75028,75030],{"id":75029},"estetyka","Estetyka",[16,75032,75033],{},"Tutaj krótko – pamiętaj o tym, by styl prezentacji pasował zarówno do nadawcy, jak i adresatów. O ile pełne uroczych ilustracji infografika jest kusząca, może nie sprawdzić się na prawniczym blogu. Z drugiej strony – agencja marketingowa z szaloną identyfikacją wizualną może pozwolić sobie na więcej, niż ascetyczny wykres wyciągnięty z Excela.",[12,75035,75037],{"id":75036},"jak-zaprezentować-dane","Jak zaprezentować dane?",[16,75039,75040],{},"Nie sztuka wrzucić liczby w tabelę i w takiej formie podać je światu. To sprawdzony i najprostszy sposób na to, by… prawie wszyscy je zignorowali. Mało prawdopodobne aby większość Twoich czytelników była analitykami, którzy w mgnieniu oka potrafią przeanalizować i zinterpretować „gołe” dane. Postaw więc na atrakcyjną formę!",[16,75042,75043],{},"Kluczem jest graficzne przedstawienie danych. Żyjemy w natłoku informacji, dlatego coraz trudniej je nam przyswajać. Z jednej strony, merytoryczne artykuły dla osób z branży same przyciągają czytelników i potrafią przykuć ich uwagę na długo. To trochę ułatwia sprawę, bo z luźniejszym contentem bywa odwrotnie – trzeba przyciągać ludzi, by go przeczytali. Z drugiej strony, coraz więcej ludzi ogląda Internet zamiast go czytać. Ściana tekstu potrafi odstraszyć nawet najbardziej spragnionych wiedzy zapaleńców i to nie tylko dlatego, że sprawia wrażenie trudnej i nieprzystępnej. Czytanie artykułu na kilkanaście tysięcy znaków jest czasochłonne, a czasu nikt z nas dzisiaj nie ma w nadmiarze. Formy graficzne pomogą rozwiązać ten problem – poniżej znajdziesz kilka z nich.",[220,75045,75047],{"id":75046},"mapy","Mapy",[16,75049,75050],{},"Tradycyjna mapa kartograficzna jest świetnym punktem wyjścia dla wizualizacji wszelkich danych uzależnionych od położenia geograficznego.",[16,75052,75053],{},"Bardziej nieszablonowym przykładem jest mapa trendów internetowych oparta na siatce tokijskiego metra.",[220,75055,75057],{"id":75056},"wykresy","Wykresy",[16,75059,75060],{},"Znane, przez niektórych lubiane, dla innych nudne i niemodne. Wykresy pomogą Ci przedstawić zależności, zmienność zjawisk, ich wielkość i tak naprawdę wszystkie inne dane, jakimi tylko dysponujesz. Prawda jest taka, że to doskonałe narzędzie, które dzięki odpowiedniej oprawie może być również bardzo atrakcyjne wizualnie.",[75062,75063,75065],"h5",{"id":75064},"wykresy-słupkowe-dobrze-sprawdzają-się-przy-zestawieniu-dwóch-lub-więcej-kategorii-danych-zobrazowaniu-zależności-czy-pokazaniu-rozłożenia-zjawiska-w-czasie","Wykresy słupkowe dobrze sprawdzają się przy zestawieniu dwóch lub więcej kategorii danych, zobrazowaniu zależności czy pokazaniu rozłożenia zjawiska w czasie.",[16,75067,75068],{},[32,75069],{"alt":34,"src":75070},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F4-edukacja-i-zarobki.png",[16,75072,75073],{},"A tutaj pie chart  – w dosłownym znaczeniu.",[16,75075,75076],{},[32,75077],{"alt":34,"src":75078},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F5-pie-1024x512.jpg",[220,75080,24663],{"id":24662},[16,75082,75083],{},"Infografiki pozwalają przedstawić najważniejsze dane za pomocą ilustracji i krótkich opisów. Są czytelne i łatwo „wpadają w oko”. Ich największą zaletą jest wielofunkcyjność – za pomocą infografiki przedstawisz np. skrót artykułu, listę, proces, oś czasu, instrukcję, porównanie.",[16,75085,75086],{},[32,75087],{"alt":75088,"src":75089},"Infografika w Służbie SEO - Infografiki, Co To Jest? Jak Zrobić Ciekawą  Infografikę? | AFTERWEB","https:\u002F\u002Fafterweb.pl\u002Fwp-content\u002Fuploads\u002Finfografika.jpg",[220,75091,75093],{"id":75092},"grafy","Grafy",[16,75095,75096],{},"Grafy służą do przedstawiania sieci powiązań, czyli relacji między zawartymi w nich obiektami. Idealne do pokazania struktury strony internetowej lub budowy globalnych koncernów.",[16,75098,75099],{},[32,75100],{"alt":34,"src":75101},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F8-Lastfm-user-social-network.jpg",[16,75103,75104],{},"Tak wyglądają relacje społeczności Last.fm wg Last.Forward",[12,75106,75108],{"id":75107},"na-co-uważać","Na co uważać?",[16,75110,75111],{},"Z graficznym przedstawieniem danych wiąże się ryzyko zostania opacznie zrozumianym. Pokazując skrót czy uproszczenie łatwo pokazać problem jako mniej złożony niż jest w rzeczywistości. Warto jasno zaznaczyć, jakich aspektów dotyczy grafika, a przed publikacją przetestować ją na kilku osobach i upewnić się, że przekaz jest jasny.",[16,75113,75114],{},"Drugą pułapką są zachwycające niestandardowe wizualizacje, których… nie da się zrozumieć. W sieci można natknąć się na wiele form, które są równie nowatorskie, co niejasne, a kilka przykładów „ku przestrodze” zobaczysz niżej. Nie można odmówić im atrakcyjności, bo przyciągają uwagę jak nic innego, jednak najczęściej na tym się kończy. Próbując je odczytać, czytelnik odbija się od ściany i nici z edukacji. A miało być tak pięknie.",[16,75116,75117],{},[32,75118],{"alt":34,"src":75119},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F11-Data-Visualization-Modern-Approaches.jpg",[16,75121,75122],{},[32,75123],{"alt":34,"src":75124},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002F12-Visualising-the-data-breaches-in-2015.png",[16,75126,75127],{},"Nie pozwól sobie na to, aby Twoi czytelnicy musieli przedzierać się przez gąszcz tabelek, niekończących się opisów i cyfr, od których dostają oczopląsu. Pobaw się danymi, poświęcić im trochę czasu, a odwdzięczą się z nawiązką lepszym pozycjonowaniem Twojej strony. Zacznij od danych, które już masz (Google Analytics, Google Search Console) lub zanurkuj w internetowym morzu informacji i wyciągnij je z Facebooka, forów, zewnętrznej analityki czy ankiet. Efektem będzie napisany zwięźle artykuł, który serwuje same konkrety, dodatkowo w przyjaznej, przystępnej formie 😉",{"title":34,"searchDepth":190,"depth":190,"links":75129},[75130,75134,75141,75147],{"id":74903,"depth":190,"text":74904,"children":75131},[75132,75133],{"id":74910,"depth":359,"text":74913},{"id":74948,"depth":359,"text":74951},{"id":74978,"depth":190,"text":74979,"children":75135},[75136,75137,75138,75139,75140],{"id":74985,"depth":359,"text":74986},{"id":74998,"depth":359,"text":74999},{"id":75005,"depth":359,"text":75006},{"id":75012,"depth":359,"text":75013},{"id":75029,"depth":359,"text":75030},{"id":75036,"depth":190,"text":75037,"children":75142},[75143,75144,75145,75146],{"id":75046,"depth":359,"text":75047},{"id":75056,"depth":359,"text":75057},{"id":24662,"depth":359,"text":24663},{"id":75092,"depth":359,"text":75093},{"id":75107,"depth":190,"text":75108},"2018-10-26","Wyobraź sobie, że szukasz w sieci informacji na ważny, złożony temat, który chcesz zgłębić. Co chciałbyś znaleźć? Zgaduję, że napisany zwięźle artykuł, który serwuje same konkrety, dodatkowo w przyjaz","\u002Fblog\u002Fimages\u002Fjak-wykorzystac-dane-do-uatrakcyjnienia-tresci.webp",{},"\u002Fblog\u002Fjak-wykorzystac-dane-do-uatrakcyjnienia-tresci",{"title":74895,"description":75149},"blog\u002Fjak-wykorzystac-dane-do-uatrakcyjnienia-tresci","j_zZNUHsHdnb91MSHVwP7L3hgLbv5tJNwM_HvSzI6Uw",{"id":75157,"title":75158,"author":377,"body":75159,"category":17222,"coverStyle":197,"date":75438,"description":75439,"excerpt":197,"extension":200,"image":75440,"meta":75441,"navigation":203,"path":75442,"readTime":12703,"seo":75443,"seoDescription":197,"stem":75444,"__hash__":75445},"blog\u002Fblog\u002Fjak-stworzyc-viral.md","Jak stworzyć viral?",{"type":9,"value":75160,"toc":75426},[75161,75167,75187,75191,75198,75205,75208,75214,75224,75239,75243,75254,75270,75274,75281,75284,75289,75294,75296,75299,75306,75310,75313,75334,75341,75345,75348,75355,75365,75370,75375,75377,75383,75390,75395,75401,75405,75416,75420,75423],[16,75162,75163,75166],{},[224,75164,75165],{},"Na YouTube co minutę pojawia się kilkadziesiąt godzin nowych filmów",". Nie trzeba być orłem z matematyki, aby zauważyć, że już w skali jednej doby ta liczba jest porażająca. Jednak tylko niektórym materiałom udaje się zyskać globalną popularność, a zjawisko to rodzi wiele pytań w głowach marketerów. Bo dlaczego akurat ten film, a nie inny, wysyłają do siebie tysiące ludzi na całym świecie? Na czym polega jego wyjątkowość? I, w końcu, jaka jest recepta na powtórzenie spektakularnego sukcesu?",[16,75168,75169,75170,947,75173,75178,75179,75182,75183,75186],{},"Viral. Wszyscy o nim marzą, ale mało kto potrafi go zrobić. Bo ",[224,75171,75172],{},"czy viral w ogóle da się",[224,75174,75175],{},[949,75176,75177],{},"zrobić","? Czy treści po prostu nie ",[949,75180,75181],{},"stają się"," nim same, niezależnie od naszych planów? A może wystarczy ",[224,75184,75185],{},"sprytnie wykorzystać"," jakiś chwytliwy motyw, by nasz film zaczął rozprzestrzeniać się po sieci, niesiony na fali zachwytu internautów? Niezależnie od tego, jakie jest nasze zdanie na ten temat, warto przyjrzeć się technicznej stronie tego zagadnienia.",[12,75188,75190],{"id":75189},"czym-tak-właściwie-jest-viral","Czym tak właściwie jest viral?",[16,75192,75193,75194,75197],{},"Viral to fundament tzw. ",[224,75195,75196],{},"marketingu wirusowego",". Marketing wirusowy jest szczególnie skutecznym typem działań, jednak wymaga sporej dozy kreatywności połączonej z dobrą znajomością potrzeb i gustów swojej publiki. Jest oparty na bezpłatnym (lub prawie bezpłatnym) i błyskawicznym rozprzestrzenianiu się w Internecie konkretnej treści dzięki zaangażowaniu użytkowników – najczęściej przez udostępniania. W ten sposób viralowa treść roznosi się niczym wirus, zdobywając coraz większy rozgłos.",[16,75199,75200,75201,75204],{},"Brzmi jak coś, czego nie da się zaplanować? To prawda. Czy pozostaje nam zatem zdać się na ślepy los? Niekoniecznie. Dzięki ",[224,75202,75203],{},"odpowiedniej strategii"," można znacznie podnieść prawdopodobieństwo zaistnienia wymienionych mechanizmów względem naszego materiału. W takim razie jak stworzyć viral?",[12,75206,39878],{"id":75207},"grupa-docelowa",[16,75209,75210,75211,284],{},"To pierwszy i najważniejszy element, któremu powinniśmy poświęcić uwagę. Dane na temat grupy docelowej będę przewijać się na wielu kolejnych etapach tworzenia materiału, więc ",[224,75212,75213],{},"rzetelne odrobienie tej lekcji jest niezbędne",[16,75215,75216,75217,75220,75221,284],{},"Fakt, że jakaś treść robi furorę w Internecie i jest udostępniania przez tysiące osób, może sprawić złudne wrażenie jej uniwersalności. Wydaje nam się, że jest dla każdego, podoba się wszystkim i nie ma osoby, która przeszłaby obok niej obojętnie. To podstawowy błąd, ponieważ ",[224,75218,75219],{},"nic nie jest dla wszystkich",". Sednem virala jest nie jego uniwersalność, tylko ",[224,75222,75223],{},"dopasowanie",[16,75225,75226,75227,75230,75231,75234,75235,75238],{},"Co prawda dobrze rozkręcony wirusowy content dociera do szerokiego grona odbiorców, ale zaczyna się w jednym miejscu i postępuje stopniowo. Żeby móc liczyć na sukces, trzeba to miejsce trafnie określić. A to z kolei będzie wymagało poświęcenia czasu na rozgryzienie grupy docelowej. ",[224,75228,75229],{},"Czego musimy się dowiedzieć?"," Na pewno tego, do kogo kierujemy nasz przekaz. Do nastolatków, czy dojrzałych kobiet? Do fanów piłki nożnej czy programistów? Do podróżników czy młodych rodziców? ",[224,75232,75233],{},"Następnie"," trzeba ustalić, co nasi wybrańcy robią w Internecie, jakie serwisy odwiedzają najczęściej, czego tam szukają i po co. ",[224,75236,75237],{},"Dobrze też"," znaleźć czas na przeanalizowanie, co wcześniej odniosło sukces w tej grupie, a co i dlaczego okazało się klapą. Wszystkie wnioski należy przenieść na realizację.",[12,75240,75242],{"id":75241},"element-zaskoczenia","Element zaskoczenia",[16,75244,75245,75246,75249,75250,75253],{},"Viral może mieć różne formaty – o czym później – ale rzecz, która pozostaje niezmienna, to ",[224,75247,75248],{},"zaskakujący pomysł",". Lubimy być zaskakiwani, lubimy niespodziewane rzeczy, lubimy myśleć sobie: ",[949,75251,75252],{},"Wow, tego jeszcze nie było!"," Dzieje się tak dlatego, że żyjemy w czasach, w których z każdej strony atakują nas różnego rodzaju sensacje. Aby przykuć naszą uwagę choć na moment, twórcy muszą korzystać z dużo silniejszych bodźców niż te, z którymi stykamy się na co dzień. Bo czy ktokolwiek z nas widział wcześniej psa przebranego za pająka, zakonnicę śpiewającą w talent show albo Arię Stark wywijającą mieczem świetlnym? To rzeczy, które wyróżniają się na tle wiadomości i brykających kotków – dlatego stały się tak rozpoznawalne.",[16,75255,75256,75257,75260,75261,947,75264,75269],{},"Warto pamiętać o tym, że ",[949,75258,75259],{},"zaskakujący"," wcale ",[224,75262,75263],{},"nie musi oznaczać",[224,75265,75266],{},[949,75267,75268],{},"kontrowersyjny",". Rzeczy niespodziewane mogą być poruszające, zabawne albo tajemnicze, a niekończenie skandaliczne.",[12,75271,75273],{"id":75272},"emocje","Emocje",[16,75275,75276,75277,75280],{},"Wzruszenie, podziw, radość, strach, smutek, oburzenie. Jeśli zastanawiamy się, jak stworzyć viral, musimy pamiętać, żeby nie brakło w nim emocji. Co wybrać z szerokiego wachlarza ludzkich uczuć? ",[224,75278,75279],{},"W jakie struny uderzyć?"," Tu znowu kłania się analiza grupy docelowej. Odpowiedź przyjdzie sama, gdy zastanowimy się, z czym mogą utożsamiać się nasi odbiorcy. Co będzie do nich przemawiało? W jaki sposób i z jakiego powodu?",[16,75282,75283],{},"Wzrusza nas starszy pan uczący się angielskiego, straszą pranki z demoniczną lalką, oburzają zachowania niektórych polityków. Ogólna zasada jest taka, że im bliższy zenitu poziom emocji, tym większe szanse na cenne udostępnienia. W ilościach hurtowych!",[16,75285,75286],{},[32,75287],{"alt":34,"src":75288},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fdee-deee-viral-od-reserved-550x309.jpg",[16,75290,75291],{},[949,75292,75293],{},"Kontrowersyjny viral Reserved",[12,75295,28973],{"id":28972},[16,75297,75298],{},"Co jest ważne dla naszych odbiorców? Na czym im zależy i czego potrzebują? Dlaczego tego, a nie czegoś innego?",[16,75300,75301,75302,75305],{},"Zdecydowana większość z nas woli być postrzegana jako mądra, zabawna i fajna, niż odwrotnie. Zależy nam na wizerunku, dlatego kreujemy go każdego dnia – nie zawsze świadomie. Treści o viralowym potencjale dają nam poczucie, że gdy podzielimy się nimi z resztą świata, zyskamy ",[224,75303,75304],{},"dodatkowe punkty w oczach naszych znajomych",". Za to, że jesteśmy dobrze poinformowani, mamy poczucie humoru, chętnie dzielimy się wiedzą lub potrafimy pokazać własne zdanie. Jednym ze składników skutecznego virala jest więc docieranie do odbiorców poprzez dawanie im możliwości spełnienia tych wewnętrznych potrzeb.",[12,75307,75309],{"id":75308},"reklama-i-cta","Reklama i CTA",[16,75311,75312],{},"Z jednej strony – virala nie da się zaplanować. Z drugiej – sam też się nie zrobi i trzeba mu pomóc postawić pierwsze kroki, zanim zadziała efekt kuli śnieżnej. Zwłaszcza na początku dobrze jest zachęcić ludzi do udostępniania, a można to zrobić na dwa sposoby.",[16,75314,75315,75316,1102,75319,1142,75322,75325,75326,75329,75330,75333],{},"Po pierwsze, odpowiednie call to action, czyli wezwanie do działania. Wszystkie te ",[949,75317,75318],{},"kliknij!",[949,75320,75321],{},"zobacz!",[949,75323,75324],{},"sprawdź to!"," niektórym wydają się zbędne. Niesłusznie, bo te drobiazgi mogą więcej, niż się wydaje! ",[224,75327,75328],{},"Dlaczego to działa?"," W natłoku informacji mamy tylko kilka sekund na podjęcie decyzji czy poświęcimy swój czas na poznanie danego materiału, czy nie. Kilka sekund, które miną i mogą bezpowrotnie odebrać nadawcy szansę na dotarcie do widza. Jasne i proste polecenie sprawia, że wiemy, jak się zachować w tym chaosie. I dużo chętniej klikamy w podany link, powiększamy zdjęcie, oglądamy film. Jeśli przy CTA pojawi się dodatkowo choćby krótkie zdanie napisane językiem korzyści (",[949,75331,75332],{},"Udostępnij – niech wszyscy Twoi znajomi wiedzą, kto tu jest mistrzem!","), szanse na zasięgi wzrosną jeszcze bardziej.",[16,75335,75336,75337,75340],{},"Po drugie, reklama płatna. Nie chodzi o to, aby zdobywać milionowe zasięgi dzięki Facebook Ads, bo to zaprzeczenie głównego założenia virala. Można jednak wspomóc się stosunkowo niewielkim budżetem, ",[224,75338,75339],{},"aby nasz content wypłynął"," na wody szersze, niż ten mały % fanów fanpage’a. Nawet najlepszy materiał nie rozprzestrzeni się, jeśli nie dostanie szansy dotarcia do adresatów, a przez ustawicznie ograniczanie zasięgów w mediach społecznościowych staje się to coraz trudniejsze. Dajmy mu szansę oczarować publiczność!",[12,75342,75344],{"id":75343},"real-time-zawsze-w-cenie","Real time zawsze w cenie",[16,75346,75347],{},"Dużym ułatwieniem jest wykorzystanie tymczasowej popularności konkretnego wydarzenia lub tematu. Tylko jak stworzyć viral w stylu RTM?",[16,75349,75350,75351,75354],{},"Przede wszystkim – trzeba dobrze wybrać. Jeśli nie jest się na bieżąco, z pomocą przyjdzie Google Trends. Znajdziemy w nim informacje o tym, jakie wyszukiwania zyskują popularność, dlatego łatwo monitorować wzrost popularności wybranych wątków. Jeśli jednak nie zapowiada się nic szczególnego, lepiej przesunąć nasze viralowe plany na bardziej ożywiony okres. Gorszy od sezonu ogórkowego jest chyba tylko nadmiar wydarzeń. Viral to gra ",[949,75352,75353],{},"all-in",", tylko na którą kartę postawić? Koncert znanej gwiazdy czy ważny mecz? Polityka czy popkultura? Pozytywne czy negatywne? Tu nie rządzą zasady, tylko intuicja!",[16,75356,75357,75358,75361,75362,284],{},"Równie ważne, co znalezienie tematu jest wymyślenie sposobu na ugryzienie go inaczej niż wszyscy. Myślenie ",[949,75359,75360],{},"poza pudełkiem"," to tutaj nie pusty slogan, tylko niezbędna umiejętność.Na pierwszy rzut oka ta porada może wydawać się pozbawiona sensu, ale naprawdę trzeba ",[224,75363,75364],{},"spróbować wpaść na to, co nie przychodzi nam do głowy",[16,75366,75367],{},[32,75368],{"alt":34,"src":75369},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fviral-allegro-1024x576.png",[16,75371,75372],{},[949,75373,75374],{},"Świąteczny viral Allegro",[12,75376,75030],{"id":75029},[16,75378,75379,75380,284],{},"Choć poczucie estetyki to też jakiś rodzaj emocji, postanowiłam odnieść się do niego w osobnym punkcie. Oryginalnie nakręcone i starannie zmontowane filmy są dowodem na to, dobrze wykorzystane umiejętności techniczne mogą zdziałać więcej, niż silenie się na oryginalność za wszelką cenę. Pięknie video promujące Polskę, nakręcone z lotu ptaka – zanim drony stały się popularnym prezentem komunijnym – podbiło serca tysięcy Polaków i obcokrajowców. Timelapse’y, tutoriale makijażu i prezentacje procesu tworzenia przeróżnych pięknych rzeczy przez artystów z całego świata regularnie pojawiają się na wallach moich zachwyconych znajomych oraz w wielu internetowych serwisach. Nie oszukujmy się – ",[224,75381,75382],{},"zwyczajnie lubimy patrzeć na to, co ładne",[16,75384,75385,75386,75389],{},"Odpowiedź na pytanie ",[949,75387,75388],{},"jak zrobić viral"," jest krótka – wystarczy, że będzie zapierać dech. Wbrew pozorom bywa to dużo łatwiejsze, niż stworzenie czegoś zaskakującego.",[16,75391,75392],{},[32,75393],{"alt":34,"src":75394},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F08\u002Fdevil-baby-1024x577.png",[16,75396,75397,75398,75400],{},"_Viral Devil Baby Attack",[269,75399],{},"\n_",[12,75402,75404],{"id":75403},"wyczucie-czasu","Wyczucie czasu",[16,75406,75407,75408,75411,75412,75415],{},"A raczej jego wybadanie. Jeśli zamierzamy wypuścić potencjalny viral do Internetu, dobrze zrobić to w odpowiednim momencie. W tym miejscu znowu trzeba wyjąć z rękawa asa, jakim jest wiedza o odbiorcach. Jeśli jesteśmy w stanie określić, na których stronach oraz o jakiej porze można ich zastać najczęściej – ",[224,75409,75410],{},"punkt dla nas",". Jeśli nie mamy takich informacji, pozostaje zdać się na logikę. Lepiej zatem nie planować ",[949,75413,75414],{},"wielkiej premiery"," na piątkowy wieczór, słoneczny weekend czy wigilię. Dobrym momentem może być natomiast poniedziałek, gdy wielu z nas dość leniwie wraca do pracy i pozwala sobie na więcej luzu albo późne popołudnia w dni powszednie, gdy już odpoczywamy po trudach dnia i w rozluźnieniu przeglądamy swoje newsfeedy.",[12,75417,75419],{"id":75418},"format","Format",[16,75421,75422],{},"Viral najczęściej kojarzy się z formatem video, ale to tylko jedna z wielu opcji, spośród których możemy wybierać. Co prawda ma on duży potencjał – m.in. ze względu na faworyzowanie przez Facebooka – ale to, na jaką formę się zdecydujemy, w głównej mierze powinno wynikać z przeprowadzonej wcześniej analizy grupy docelowej. Krótki film lepiej trafi do młodzieży, artykuł do osób, które mają czas i chęć, aby się w nim zagłębić, a zdjęcie jest bardzo uniwersalnym nośnikiem i może trafić do bardzo szerokiego grona, bo ma bardzo niski próg wejścia do konsumpcji treści. A przecież są jeszcze komiksy, memy, infografiki, akcje ambientowe… Internet daje wiele niekonwencjonalnych możliwości, których powinniśmy czerpać pełnymi garściami.",[16,75424,75425],{},"Czy te wszystkie złote rady są niezawodnym poradnikiem jak stworzyć viral? Nie. Czy są pomocnymi wskazówkami, które mogą to ułatwić? Zdecydowanie tak. Najważniejsze w tworzeniu marketingu wirusowego jest połączenie przygotowania technicznego z subiektywnym wyczuciem. Nikt nie jest w stanie przewidzieć reakcji na content, dlatego wypuszczenie go na światło dzienne jest jedynym sposobem, aby przekonać się, czy nasza intuicja nas nie zawiodła.",{"title":34,"searchDepth":190,"depth":190,"links":75427},[75428,75429,75430,75431,75432,75433,75434,75435,75436,75437],{"id":75189,"depth":190,"text":75190},{"id":75207,"depth":190,"text":39878},{"id":75241,"depth":190,"text":75242},{"id":75272,"depth":190,"text":75273},{"id":28972,"depth":190,"text":28973},{"id":75308,"depth":190,"text":75309},{"id":75343,"depth":190,"text":75344},{"id":75029,"depth":190,"text":75030},{"id":75403,"depth":190,"text":75404},{"id":75418,"depth":190,"text":75419},"2018-10-25","Na YouTube co minutę pojawia się kilkadziesiąt godzin nowych filmów. Nie trzeba być orłem z matematyki, aby zauważyć, że już w skali jednej doby ta liczba jest porażająca. Jednak tylko niektórym mater","\u002Fblog\u002Fimages\u002Fjak-stworzyc-viral.webp",{},"\u002Fblog\u002Fjak-stworzyc-viral",{"title":75158,"description":75439},"blog\u002Fjak-stworzyc-viral","MN-bkrd9T1juR9xyK_tKaXOsA4U2znYmxG3TmF4R_kU",{"id":75447,"title":75448,"author":377,"body":75449,"category":11600,"coverStyle":197,"date":75739,"description":75740,"excerpt":197,"extension":200,"image":75741,"meta":75742,"navigation":203,"path":75743,"readTime":12703,"seo":75744,"seoDescription":197,"stem":75745,"__hash__":75746},"blog\u002Fblog\u002Fnarzedzia-dla-e-commerce-26-propozycji-2.md","Narzędzia dla e-commerce — 26 propozycji",{"type":9,"value":75450,"toc":75729},[75451,75454,75456,75459,75464,75467,75472,75475,75478,75481,75486,75489,75494,75497,75501,75504,75509,75512,75517,75523,75528,75531,75535,75542,75546,75549,75554,75557,75562,75565,75570,75573,75577,75580,75582,75585,75589,75593,75596,75601,75604,75608,75611,75616,75619,75624,75627,75632,75635,75639,75642,75646,75649,75654,75657,75662,75665,75668,75673,75676,75681,75684,75689,75692,75697,75700,75705,75708,75711,75716,75726],[16,75452,75453],{},"Niezależnie od tego, czy dopiero zaczynasz, czy jesteś już e-commerce’owym wygą, niczego nigdy nie powinieneś zostawiać ślepemu losowi. Może być trudno, bo prowadzenie sklepu internetowego wymaga szeregu umiejętności oraz pilnowania wielu różnych aspektów, co może wydawać się przytłaczające. Od czego jednak są technologie? Zobacz, jakie narzędzia dla e-commerce pomogą Ci w Twoim biznesie!",[12,75455,64368],{"id":64367},[16,75457,75458],{},"Nie, email marketing nie umarł. Ba! Ma się całkiem nieźle. Jednak ten tylko się dowie, kto spróbuje. Z pomocą odpowiednich narzędzi powinno się udać!",[16,75460,75461],{},[224,75462,75463],{},"MailChimp",[16,75465,75466],{},"MailChimp pomoże Ci tworzyć i wysyłać mailing do list subskrybentów i klientów. Daje wiele możliwości, takich jak personalizacja, wysyłka kuponów zniżkowych, standardowy newsletter i sporo innych. Szablony pozwalają na stworzenie ładnych i estetycznych wiadomości, a analityka – na śledzenie i poprawianie ich skuteczności.",[16,75468,75469],{},[224,75470,75471],{},"FreshMail",[16,75473,75474],{},"Kolejne solidne narzędzie dla e-commerce – dokładnie do mailingu – tyle, że z polskiego podwórka. Używając FreshMail nie tylko zaoszczędzisz sporo czasu, ale też możesz liczyć na poradę od specjalistów, gdy tylko będzie potrzebna. Na stronie można zobaczyć, że oferują pomoc m.in. w integracji konta FreshMail z Google Analytics oraz przenoszeniu list z dotychczasowych systemów.",[12,75476,65154],{"id":75477},"opisy-produktów",[16,75479,75480],{},"Nieodzowny element każdego e-commerce! Co prawda styl pisania i oryginalność to cechy, których nie zapewni Ci żadne narzędzie, jednak nie tylko to się liczy w opisach produktów. O stronę kreatywną musisz zadbać sam, jednak w kwestiach technicznych bez trudu poradzą sobie różne aplikacje.",[16,75482,75483],{},[224,75484,75485],{},"Plagiarisma",[16,75487,75488],{},"Prowadzenie sklepu internetowego wymaga dbania m.in. o unikalność tekstów na stronie. Jest ona niezwykla ważna, jeśli liczysz na przychylne oko botów Google. Tworząc lub zlecając opisy produktów sprawdzaj, czy nie są zbyt podobne do czegoś, co zostało już kiedyś opublikowane. Pomoże Ci w tym Plagiarisma.",[16,75490,75491],{},[224,75492,75493],{},"Wordcounter.io",[16,75495,75496],{},"Kolejne narzędzie, które pomoże Ci zoptymalizować swoje teksty, w tym opisy produktów. Wordcounter błyskawicznie policzy znaki, wyrazy, zdania i akapity, sprawdzi zagęszczenie poszczególnych słów i wskaże powtórzenia.",[12,75498,75500],{"id":75499},"analityka","Analityka",[16,75502,75503],{},"W większości przypadków, gdy poruszam temat analitycznych narzędzi dla e-commerce, prędzej czy później wspomniany zostaje Google Analytics. A to przecież tylko jedna z wielu opcji, dzięki którym możesz lepiej poznać zachowania klientów i przeanalizować skuteczność swoich działań. Warto poznać również inne!",[16,75505,75506],{},[224,75507,75508],{},"Optimizely",[16,75510,75511],{},"Aby zwiększyć liczbę konwersji i poprawić wrażenia użytkowników, możesz wykorzystać Optimizely. Narzędzie tworzy i analizuje testy A\u002FB, dzięki którym możesz łatwo porównać ze sobą różne rodzaje kreacji, komunikatów czy landing page’y i wybrać te najskuteczniejsze.",[16,75513,75514],{},[224,75515,75516],{},"Crazy Egg",[16,75518,75519,75522],{},[949,75520,75521],{},"Szalone jajko"," pokazuje, które elementy strony budzą największe zainteresowanie jej użytkowników. Zbiera informacje o najczęściej klikanych elementach oraz przewijaniu, tworząc mapy ciepła i mapy scrollowania. Do czego mogą się przydać? Na ich podstawie jesteś w stanie zorientować się, co najbardziej interesuje Twoich potencjalnych klientów, a gdzie ich zaangażowanie się kończy i wprowadzić odpowiednie zmiany. Warto wypróbować, jeśli chcesz, żeby prowadzenie sklepu internetowego było jednocześnie mniej czasochłonne i bardziej efektywne.",[16,75524,75525],{},[224,75526,75527],{},"MouseStats",[16,75529,75530],{},"Podobnie do Crazy Egg, tworzy heat mapy na podstawie kliknięć, ale też wzroku gości na Twojej stronie. Jest jednak dużo bardziej rozbudowane – m.in. o przeprowadzanie krótkich ankiet oraz nagrywanie wizyt.",[16,75532,75533],{},[224,75534,55689],{},[16,75536,75537,75538,75541],{},"Smartlook również służy do monitorowania aktywności użytkowników, jednak daje dużo więcej niż ",[949,75539,75540],{},"zwykłe"," mapy ciepła. Dzięki temu narzędziu możesz w czasie rzeczywistym oglądać, co Twoi goście robią na stronie oraz nagrywać ich aktywność, by przyjrzeć się jej w wolnej chwili. Program rejestruje m.in. miejsca kliknięć oraz ruchy i umiejscowienie myszki. Zapisuje dane o lokalizacji, dacie i godzinie odwiedzin, odwiedzonych stronach i spędzonym na nich czasie, rodzaj urządzenia i kilka innych. W darmowym pakiecie masz dostęp do aż 20 tysięcy nagrań!",[12,75543,75545],{"id":75544},"monitoring-sieci","Monitoring sieci",[16,75547,75548],{},"Optymalizacja działań e-sklepu jest ważna, ale nie możesz zapominać o kontrolowaniu tego, co dzieje się poza nim. W ekstremalnych przypadkach wystarczy jedna niepochlebna opinia, by uruchomić lawinę hejtu, dlatego inwestycja w monitoring sieci jest swego rodzaju ubezpieczeniem. A to przecież tylko jedno z wielu zastosowań takiego narzędzia dla e-commerce.",[16,75550,75551],{},[224,75552,75553],{},"Brand24",[16,75555,75556],{},"To, co pojawia się w sieci na temat Twojej marki, może mieć bardzo duży wpływ na jej wizerunek. Opłaca się więc poświęcić trochę czasu na śledzenie wzmianek o firmie, aby odpowiadać na pytania, reagować na kryzysy i dziękować za miłe słowa. Jednym z narzędzi, które to umożliwia, jest Brand24. Dzięki zaawansowanym opcjom i filtrom możesz wyszukiwać informacje o sobie oraz konkurencji, wybierać źródła, generować raporty i tworzyć alerty.",[16,75558,75559],{},[224,75560,75561],{},"Unamo",[16,75563,75564],{},"Unamo oferuje kompleksowe usługi z zakresu e-marketingu. W ramach platformy można korzystać z usług monitorowania internetu oraz wsparcia dla SEO, a w najbliższym czasie również analizowania zachowań użytkowników.",[16,75566,75567],{},[224,75568,75569],{},"Newspoint",[16,75571,75572],{},"Newspoint również pomaga w śledzeniu wzmianek, jednak wykracza poza ramy wirtualnego świata. Poza Internetem możesz prześledzić także prasę i telewizję.",[16,75574,75575],{},[224,75576,54487],{},[16,75578,75579],{},"Google Trends może być bardzo pomocne np. podczas tworzenia kampanii RTM. Korzystając z niego dowiesz się o bieżących trendach oraz ich wpływie na popularność zapytań w wyszukiwarce.",[12,75581,5880],{"id":11215},[16,75583,75584],{},"Jeśli stosujesz lub masz zamiast zacząć stosować SEO, by polepszyć swoje wyniki, powinieneś poznać szereg narzędzi dla e-commerce, które Ci w tym pomogą. Opisałam je już wcześniej, więc nie będę się powtarzać, tylko polecę odpowiedni artykuł.",[12,75586,75588],{"id":75587},"obróbka-zdjęć","Obróbka zdjęć",[16,75590,75591],{},[224,75592,54588],{},[16,75594,75595],{},"Canva to mały graficzny kombajn dla osób, które nie chcą lub nie mają czasu korzystać z zaawansowanych programów, takich jak Photoshop. Szereg funkcji, szablonów, czcionek i innych elementów pozwolą Ci szybko i wygodnie stworzyć efektowne grafiki produktowe.",[16,75597,75598],{},[224,75599,75600],{},"Crello",[16,75602,75603],{},"Crello jest alternatywą dla Canvy. Edytory obu są bardzo podobne, jednak przewagą tego drugiego jest… jego mniejsza popularność. Podczas gdy grafiki tworzone za pomocą szablonów z Canvy często można rozpoznać na pierwszy rzut oka, Crello, póki co, zapewnia większą niepowtarzalność.",[12,75605,75607],{"id":75606},"płatności","Płatności",[16,75609,75610],{},"System płatności, który wybierzesz dla swojego sklepu powinien być sprawdzony, bezpieczny, intuicyjny i możliwie bezawaryjny. Wiele badań UX potwierdza, że klienci niczym nie denerwują się tak, jak problemami związanymi z zapłatą.",[16,75612,75613],{},[224,75614,75615],{},"Dotpay",[16,75617,75618],{},"Funkcjonuje od 2001 roku, więc zdążył już zdobyć zaufanie internautów. Daje do wyboru bardzo dużo kanałów płatności, dzięki czemu każdy może wybrać to, co lubi. Obsługuje bowiem karty MasterCard, Maestro, MasterCard Mobile, Visa, Visa Electron, Diners Club International, JCB, poza tym e-portfele PayPal i Ukash, przelewy internetowe z 22 banków oraz płatności mobilne. Maksymalna prowizja wynosi 3,9%.",[16,75620,75621],{},[224,75622,75623],{},"PayU",[16,75625,75626],{},"Obsługuje karty płatnicze, e-przelewy, PayTouch, płatności cykliczne oraz telefoniczne, linki do płatności, portfele elektroniczne oraz płatności wielowalutowe i tradycyjne przelewy. Oferuje m.in. automatyzację zwrotów, odroczone płatności oraz raty z prowizją od sprzedającego w wysokości 0%. Prowizja od transakcji waha się między 1,9% a 2,5% + 30 groszy.",[16,75628,75629],{},[224,75630,75631],{},"Przelewy24",[16,75633,75634],{},"Poza kartami, portfelami elektronicznymi i płatnościami mobilnymi obsługuje przelewy internetowe z aż 32 banków, co stawia go na pierwszym miejscu, jeśli chodzi o to kryterium. Wyróżnia się także bardzo sprawną i naprawdę pomocną obsługą klienta!",[12,75636,75638],{"id":75637},"wsparcie-sprzedaży","Wsparcie sprzedaży",[16,75640,75641],{},"Sprzedaż można wspierać na różne sposoby i nie powinno być niespodzianką, gdy powiem, że to od Ciebie zależy, co wybierzesz. Wszystko zależy od tego, na co najlepiej reagują Twoi klienci.",[16,75643,75644],{},[224,75645,72266],{},[16,75647,75648],{},"CallPage to narzędzie, które pomoże Ci w błyskawicznym nawiązaniu kontaktu z klientem. Odwiedzający stronę wpisuje swój numer telefonu w okienko (do wyboru pop-up lub wywołanie przyciskiem), a system natychmiast przekazuje go do Ciebie lub wyznaczonego pracownika. Zgodnie z wyświetlanym komunikatem, możesz dzięki temu zadzwonić do zainteresowanego nawet w ciągu pół minuty od zgłoszenia. Nagranie z rozmowy oraz numer telefonu lecą prosto do Twojego CRM.",[16,75650,75651],{},[224,75652,75653],{},"Landingi.com",[16,75655,75656],{},"Estetyczna i skuteczna landing page bez pomocy programisty? Da się zrobić! Landingi.com pomoże Ci szybko zbudować i zoptymalizować stronę docelową. Docenią to zwłaszcza ci przedsiębiorcy, który mocno opierają na nich swoje kampanie i tworzą dużo stron dedykowanych konkretnym produktom. Łatwość publikacji i zarządzania leadami, intuicyjny interfejs oraz możliwość integracji z innymi narzędziami pozwolą zaoszczędzić sporo czasu i pieniędzy, a dzięki analityce będziesz mógł stale ulepszać swoje działania.",[16,75658,75659],{},[224,75660,75661],{},"SalesManago",[16,75663,75664],{},"SalesManago to ogromny, wielofunkcyjny marketingowy must have. Pozwala w wysokim stopniu zautomatyzować działania marketingowe i dokładnie zaplanować, np. to, co potencjalny klient będzie widział na Twojej stronie lub otrzymywał na maila.",[16,75666,75667],{},"Obsługuje takie funkcje, jak identyfikacja osób i firm na stronie www, dynamiczna zmiana produktów w remarketingu, video body language monitoring, personalizacja treści, automatyczny czat sprzedażowy i wiele, wiele innych, wspierających prowadzenie sklepu internetowego.",[16,75669,75670],{},[224,75671,75672],{},"Hello Bar",[16,75674,75675],{},"Hello Bar pomaga zmieniać gości na stronie w klientów. Robi to dzięki prostym elementom graficznym, które umieszczone na stronie zachęcają do skorzystania z promocji lub zapisania się do newslettera. Pop-upy, boxy i paski pojawią się w miejscu, które sam wybierzesz i w momencie, który to Ty określisz. Nie ma tu miejsca na przypadkowość, dlatego warto wypróbować.",[16,75677,75678],{},[224,75679,75680],{},"Survicate",[16,75682,75683],{},"Survicate to sprytne narzędzie do zbierania opinii. Pozwala zorientować się, co Twoim klientom podoba się najbardziej, co najmniej, jakie problemy hamują ich przed zakupem, dlaczego opuszczają stronę, co sądzą o jakości obsługi itd. Wszystko to w formie przyjaznych widgetów z krótkimi ankietami.",[16,75685,75686],{},[224,75687,75688],{},"Zendesk Chat",[16,75690,75691],{},"Intuicyjny, dzięki czemu prosty w obsłudze i przyjazny dla użytkownika – taki właśnie jest Zendesk Chat.  Oferuje wszystko, czego trzeba, aby gość na stronie zdecydował się nawiązać rozmowę. I tak, możesz ustawić automatyczne powitanie i wygląd okna chatu, wybrać moment, w którym chat ma się włączyć a na koniec skorzystać z podpiętej do niego analityki.",[16,75693,75694],{},[224,75695,75696],{},"Edrone",[16,75698,75699],{},"Edrone to CRM stworzony z myślą o e-commerce. Na podstawie zebranych danych, system tworzy profile klientów i w czasie rzeczywistym przetwarza spore ilości danych. Opcje, które oferuje, to m.in. automatyczne uzupełnianie danych i historii klientów, automatyzacja działań marketingowych czy wyznaczanie optymalnego momentu kontaktu z użytkownikiem.",[16,75701,75702],{},[224,75703,75704],{},"Bitly",[16,75706,75707],{},"Długie linki mają to do siebie, że nie zawsze wyglądają estetycznie. Bitly skutecznie radzi sobie z tym problemem! Dzięki tej platformie możesz nie tylko skrócić linki, ale również spersonalizować docelowy adres. Tak przygotowane świetnie sprawdzą się w szeregu kampanii, ponieważ platforma daje możliwość przeglądania informacji o odbiorcach i ich zachowaniu.",[16,75709,75710],{},"Pamiętaj, że dane z Bitly są jawne. Dysponując linkiem konkurencji możesz w prosty sposób sprawdzić jego statystyki, dodając na końcu adresu znak „+”. Oczywiście konkurencja może to samo zrobić z Tobą.",[16,75712,75713],{},[224,75714,75715],{},"OptiMonk",[16,75717,75718,75719,75722,75723,284],{},"Chcesz na dłużej zatrzymać odwiedzających Twoją stronę? Skorzystaj z OptiMonk, dzięki któremu ",[949,75720,75721],{},"zamontujesz"," w swojej witrynie zgrabne okienka, wyskakujące przy próbie jej opuszczenia. To szansa, by pokazać im powody, dla których powinni z Tobą zostać – np. Jednorazowe zniżki typu ",[949,75724,75725],{},"tu i teraz",[16,75727,75728],{},"Prowadzenie sklepu internetowego jest dużo skuteczniejsze, jeśli wykorzystuje się potencjał zewnętrznych narzędzi. Jeśli nie dysponujesz dużym budżetem lub nie jesteś jeszcze do końca przekonany, możesz skorzystać z bezpłatnych odpowiedników oraz wersji testowych. Grunt to znaleźć najlepsze rozwiązania dla swojego biznesu. Gdy już to zrobisz, mądre inwestycje w narzędzia dla e-commerce zwrócą się szybciej niż myślisz!",{"title":34,"searchDepth":190,"depth":190,"links":75730},[75731,75732,75733,75734,75735,75736,75737,75738],{"id":64367,"depth":190,"text":64368},{"id":75477,"depth":190,"text":65154},{"id":75499,"depth":190,"text":75500},{"id":75544,"depth":190,"text":75545},{"id":11215,"depth":190,"text":5880},{"id":75587,"depth":190,"text":75588},{"id":75606,"depth":190,"text":75607},{"id":75637,"depth":190,"text":75638},"2018-07-20","Niezależnie od tego, czy dopiero zaczynasz, czy jesteś już e-commerce’owym wygą, niczego nigdy nie powinieneś zostawiać ślepemu losowi. Może być trudno, bo prowadzenie sklepu internetowego wymaga szer","\u002Fblog\u002Fimages\u002Fnarzedzia-dla-e-commerce-26-propozycji-2.webp",{},"\u002Fblog\u002Fnarzedzia-dla-e-commerce-26-propozycji-2",{"title":75448,"description":75740},"blog\u002Fnarzedzia-dla-e-commerce-26-propozycji-2","4uTbLOE1pEl5HwWh_qsb5-wxSraTH9k_mE8gFU1gdjo",{"id":75748,"title":75749,"author":377,"body":75750,"category":17222,"coverStyle":197,"date":75950,"description":75951,"excerpt":197,"extension":200,"image":75952,"meta":75953,"navigation":203,"path":75954,"readTime":1947,"seo":75955,"seoDescription":197,"stem":75956,"__hash__":75957},"blog\u002Fblog\u002F10-pomyslow-jak-reklamowac-firme-lokalnie-wykorzystujac-facebooka.md","10 pomysłów jak reklamować firmę lokalnie wykorzystując Facebooka",{"type":9,"value":75751,"toc":75938},[75752,75755,75759,75762,75765,75768,75771,75774,75779,75783,75786,75791,75795,75798,75801,75804,75808,75811,75814,75817,75822,75826,75829,75832,75835,75839,75842,75845,75868,75871,75874,75877,75881,75884,75887,75890,75893,75896,75899,75903,75906,75909,75913,75916,75919,75922,75926,75929,75932,75935],[16,75753,75754],{},"Jedno z często spotykanych pytań dotyczących marketingu na Facebooku jest to o sens zakładania fanpage’a dla małej, lokalnej firmy. Wielu przedsiębiorców uważa, że skoro działają w jednym miejscu, to nie potrzebują reklamy, bo wieść rozniesie się sama. Najczęściej nie mają racji, bo konkurencja nie śpi! Jak reklamować firmę lokalnie, by wyróżnić ją z tłumu i dać się poznać od najlepszej strony?",[12,75756,75758],{"id":75757},"_1-zbieraj-opinie","1. Zbieraj opinie",[16,75760,75761],{},"Jak reklamować firmę lokalnie na Facebooku? Na początku koniecznie włącz na swojej stronie możliwość zostawiania opinii! Ma to dwie bardzo duże plusy.",[16,75763,75764],{},"Pierwszy, bardziej oczywisty, to potwierdzenie wiarygodności Twojego biznesu. To naturalne, że ludzie bardziej wierzą opiniom innych, niż zapewnieniom producenta czy usługodawcy. Wykorzystaj to na swoją korzyść i daj użytkownikom miejsce, w którym będą mogli Cię pochwalić. Zaletą recenzji na Facebooku jest też ich widoczność w Google, dzięki czemu nawet szukający na szybko mogą od razu zorientować się, że warto przyjść akurat do Ciebie.",[16,75766,75767],{},"Drugi to kontrola nad negatywnymi opiniami. Naprawdę będzie dużo lepiej dla Ciebie, jeśli ewentualne skargi i narzekania pojawią się na Twoim fanpage’u niż w miejscu, do którego nie masz dostępu. Publikująć niepochlebną recenzję na zamkniętej grupie czy forum, dyskusja może przyjąć bardzo nieprzyjemny charakter, czytelnicy się nakręcą, może nawet zbojkotują Twój biznes, a Ty nawet nie będziesz miał o tym pojęcia. Na swoim terytorium zawsze masz szansę na wyjaśnienie sytuacji, przeniesienie rozmowy na prywatny kanał i może nawet „nawrócenie” marudy. Podobno to właśnie odzyskani klienci są tymi najwierniejszymi.",[16,75769,75770],{},"Co zrobić, gdy opinie wystawione są gdzie indziej? Możesz wrzucać je na fanpage w formie screenshotów, najlepiej jako cykl regularnie pojawiających się postów. Fajnie, jeśli przygotujesz dla nich jednolitą szatę graficzną oraz wymyślisz unikalny hashtag, po kliknięciu którego pojawią się wszystkie dotychczasowe publikacje. Reklama lokalna w prostej i atrakcyjnej formie.",[16,75772,75773],{},"W przypadku, gdy dopiero startujesz z biznesem i jeszcze nie możesz pochwalić się rekomendacjami, spróbuj to nadrobić! Zachęć klientów do ich wystawiania np. w konkursie na najciekawszą treść lub w zamian za jednorazową zniżkę.",[16,75775,75776],{},[32,75777],{"alt":34,"src":75778},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FFirma-lokalna-opinie-z-Facebooka-w-Google-1024x666.png",[12,75780,75782],{"id":75781},"_2-pokazuj-co-masz","2. Pokazuj, co masz",[16,75784,75785],{},"Jeżeli Twój biznes kręci się głównie w stacjonarnej siedzibie, a nie np. w Internecie czy na wyjazdach od klientów, dawaj ludziom powody do częstych odwiedzin. Pokazuj, co dzieje się tu i teraz, chwal się niepowtarzalną atmosferą i podkreślaj unikatowość. Prowadzisz sklep? Regularnie dawaj znać o nowych produktach. Agencję eventową? Udostępniaj live’y z wydarzeń, aby na kolejnych ludzie pojawili się osobiście. Firmę szkoleniową? Pokazuj zdjęcia z zajęć i warsztatów. Restaurację? Zachęcaj smakowitym daniem dnia lub happy hour. Jak promować firmę na rynku lokalnym, to koniecznie z podkreśleniem wartości płynących z osobistego jej odwiedzenia.",[16,75787,75788],{},[32,75789],{"alt":34,"src":75790},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FFirma-lokalna-pokazuj-co-masz.png",[12,75792,75794],{"id":75793},"_3-twórz-wydarzenia","3. Twórz wydarzenia",[16,75796,75797],{},"Zapraszać fanów na firmowy event, to jak promować lokalną firmę na Facebooku, tylko bezpłatnie. A tworzenie wydarzeń jest prostsze, niż Ci się wydaje! Nawet nie musisz organizować niczego specjalnie na tę okazję. Wystarczy, że wykorzystasz już zaplanowane akcje, bo wydarzeniem na Facebooku może być wszystko.",[16,75799,75800],{},"Skorzystaj zatem z okazji, że planujesz posezonową wyprzedaż, bezpłatne szkolenie czy nawet zakup nowego ekspresu do kawy, którą chętnie poczęstujesz swoich gości. Wymyśl tylko chwytliwy tytuł (np. „Poniedziałkowa kawa w Beauty Studio” będzie lepszy niż „Darmowa kawa do zabiegu”) i napisz kilka słów o swojej inicjatywie. Obowiązkowo poinformuj, że warunkiem skorzystania z oferty jest zaznaczenie opcji „Wezmę udział” w wirtualnym wydarzeniu. Dlaczego to takie ważne? Bo bardzo duża część znajomych uczestnika zobaczy w swoim news feedzie, że interesuje się on danym eventem i może również dołączy. Dużo większej liczbie osób wyświetlane są bowiem aktywności związane z wydarzeniem, niż np. z fanpagem czy pojedynczym postem.",[16,75802,75803],{},"Dużą zaletą wydarzenia jest również to, że zaproszone osoby dostają powiadomienia o każdej aktywności na jego stronie. Gdy zmienisz opis, miejsce, godzinę, dodasz post lub ankietę – każdy zostanie o tym poinformowany. Ponadto, Facebook sam przypomni o nim uczestnikom kilka godzin przed rozpoczęciem. Wszystko bezpłatnie!",[12,75805,75807],{"id":75806},"_4-stawiaj-na-local-content","4. Stawiaj na „local content”",[16,75809,75810],{},"Zdecydowana większość ludzi jest w jakimś stopniu dumna ze swojej lokalnej społeczności i chętnie zagląda do materiałów, w których jest o nich mowa.",[16,75812,75813],{},"Spraw, by firma była postrzegana jako naturalny element krajobrazu, kultury i historii Twojej okolicy. Możesz napisać o tym, co dawniej mieściło się w Twoim lokalu, pokazać zdjęcia z rodzinnego pikniku w pobliskim parku, a nawet podzielić się wrażeniami z drogi do pracy. Możesz też udostępniać materiały z zewnętrznych źródeł. Nawet w najmniejszych miejscowościach można znaleźć świetne historie, które podbiją serca fanów i wzmocnią ich sympatię do Twojej firmy.",[16,75815,75816],{},"Pamiętaj jednak, żeby zawsze (lub prawie zawsze) ten rodzaj contentu był w jakiś sposób powiązany z Twoją działalnością.",[16,75818,75819],{},[32,75820],{"alt":34,"src":75821},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F2018\u002F06\u002FFirma-lokalna-local-content.png",[12,75823,75825],{"id":75824},"_5-zachęcaj-do-dzielenia-się","5. Zachęcaj do dzielenia się",[16,75827,75828],{},"Podobnie do opinii, skuteczne są też te bardziej spontaniczne dowody słuszności autorstwa użytkowników. Pomyśl tylko – ile razy na widok czyjegoś zdjęcia sam pomyślałeś, że chcesz wybrać się do tej samej knajpy?",[16,75830,75831],{},"Zatem jak reklamować firmę lokalnie z wykorzystaniem User Generated Content? Zachęcając gości, klientów i przypadkowych przechodniów do dzielenia się treściami związanymi z danym miejscem. Promuj i nagradzaj oznaczanie go w postach, meldowanie się w nim czy używanie firmowego hashtagu. Małe zniżki, darmowe drobiazgi, nawet konkurs na wybranie jednego najlepszego zdjęcia potrafią skutecznie zachęcić do interakcji. Często, jeśli wystarczająco się postarasz, ludzie będę wspominać o Tobie nawet bez motywacji w postaci dodatkowych benefitów.",[16,75833,75834],{},"Możesz również spróbować nawiązać współpracę z lokalnym influencerem. Metody promocji mogą być różne, w zależności od budżetu, czasu trwania czy profilu działalności. Kiedyś opowiem o tym więcej!",[12,75836,75838],{"id":75837},"_6-reklama-lokalna-czyli-targetuj-do-osób-z-okolicy","6. Reklama lokalna, czyli targetuj do osób z okolicy",[16,75840,75841],{},"Nie mogę nie wspomnieć o Facebook Ads, bo to potężne narzędzie ma rozwiązania na każdą okazję i nie brakło asa w rękawie również dla lokalnych biznesów. Targetowanie reklam na podstawie lokalizacji umożliwia kierowanie komunikatów do osób znajdujących się na danym obszarze.",[16,75843,75844],{},"Osoby, które zobaczą Twoją reklamę, zostały podzielone na kilka grup. Są to:",[51,75846,75847,75850,75857,75863],{},[54,75848,75849],{},"Wszyscy w tej lokalizacji",[54,75851,75852,75853,75856],{},"Osoby ",[224,75854,75855],{},"mieszkające"," w tej lokalizacji",[54,75858,75859,75860,75856],{},"Osoby, które ",[224,75861,75862],{},"niedawno były",[54,75864,75852,75865,75856],{},[224,75866,75867],{},"podróżujące",[16,75869,75870],{},"Dzięki temu możesz dostosować reklamę do różnych grup docelowych, a także wykluczyć niektóre z nich. Pomijając większe regiony, jak cały świat czy poszczególne kraje, możesz zdecydować się na reklamę na obszarze województwa, miasta, okręgu czy nawet wybranego kodu pocztowego.",[16,75872,75873],{},"Jeśli czujesz, że to dla Ciebie za mało, ale nie znasz innych sposobów jak reklamować firmę lokalnie, mam coś jeszcze! Otóż bardzo dokładną i skuteczną metodą jest targetowanie tylko w określonym promieniu. Obszar jest ustalany na podstawie miejsca wybranego na mapie lub podanego adresu i określa, jak daleko od niego system może wyświetlać Twoje reklamy. Minimalna i maksymalna długość promienia nie jest stała i zależy od rodzaju lokalizacji.",[16,75875,75876],{},"Wciąż zbyt mało precyzyjnie? Wypróbuj zatem targetowanie na podstawie lokalizacji firmy! Gdy jako cel reklamy wybierzesz „Wizyty w firmie”, będziesz mógł dodać usytuowanie swojego biura czy sklepu, ustawić odpowiedni zasięg reklamy oraz określić grupę odbiorców. Jeśli połączysz to np. z ofertą typu „tu i teraz” oraz zachęcającym komunikatem – sukces murowany!",[12,75878,75880],{"id":75879},"_7-załóż-grupę","7. Załóż grupę",[16,75882,75883],{},"Grupy na Facebooku chyba nigdy nie były tak popularne, jak teraz, więc szkoda nie wykorzystać tkwiącego w nich potencjału.",[16,75885,75886],{},"Potrzeba przynależności jest jedną z silniejszych potrzeb społecznych, dlatego ludzie tak chętnie organizują się w grupy. Również te wirtualne, które są dobrą bazą do reklamy lokalnej. Budując miejsce, w którym społeczność Twoich użytkowników ma rozwijać relacje, pamiętaj o kilku ważnych zasadach:",[16,75888,75889],{},"Oczywiście, tematyka powinna nawiązywać do Twojego biznesu. Wcale nie musi być to „grupa dla fanów sklepu rowerowego X”, ale np. „Rowerem po Poznaniu – pomoc, porady, opinie”.",[16,75891,75892],{},"Członkowie grupy muszą czerpać z niej wartość – inaczej szybko uciekną. Ważne jest, abyś zwłaszcza na początku zachęcał ich do dyskusji, a także sam regularnie się udzielał.",[16,75894,75895],{},"Spraw, aby miejsce było przyjemne i bezpieczne, a dyskusje merytoryczne i kulturalne. Wolność słowa to jedno, jednak konsekwentna moderacja jest ważna i potrzebna.",[16,75897,75898],{},"Szerzej opisałam temat grup we wcześniejszym artykule, który znajdziesz tutaj.",[12,75900,75902],{"id":75901},"_8-wspominaj-innych-lokalsów","8. Wspominaj innych lokalsów",[16,75904,75905],{},"Skoro lokalność jest ważnym aspektem Twojej działalności, nie możesz pomijać działań na rzecz budowania zaangażowanej społeczności. Chyba w żadnym innym biznesie nie jest to aż tak ważne, jak tu!",[16,75907,75908],{},"Nie wahaj się przed udostępnianiem treści z fanpage’y czy grup, z którymi jest Ci „po drodze”, z którymi współpracujesz lub jesteście w przyjaznych stosunkach. Wzajemne polecanie się buduje wśród ludzi świadomość, że jesteś częścią większej całości, do której oni też należą. Jeśli więc Twoje produkty są używane w innej lokalnej firmie, organizujesz prelekcję w pobliskiej szkole lub robisz cokolwiek we współpracy z innym podmiotem, oznacz go w swoim poście i przedstaw swoim fanom. Z pewnością będziesz mógł liczyć na to samo z jego strony.",[12,75910,75912],{"id":75911},"_9-opowiedz-customer-stories","9. Opowiedz customer stories",[16,75914,75915],{},"Storytelling ma moc, bo opowieści wciągają, przekonują i tworzą więź między nadawcą a odbiorcą. Opowiedz więc coś od czasu do czasu. Najlepiej historię zadowolonego klienta.",[16,75917,75918],{},"Prowadząc lokalny biznes możesz ich mieć na pęczki! Nawet, jeśli Twoja firma jest niewielka, zawsze znajdą się osoby, dla których Twój produkt czy usługa odegrały ważną rolę. Warto zbierać takie opowieści, by później podzielić się nimi z większym gronem. Jeśli autor jeszcze pozwoli się oznaczyć w poście oraz umieścić w nim swoje zdjęcie, stworzysz najbardziej przekonujący certyfikat, jaki tylko można sobie wyobrazić.",[16,75920,75921],{},"Przykład z życia. Pracując na studiach w osiedlowym sklepie turystycznym usłyszałam historię studenta, który przez rok podróżował autostopem z kupionym u nas plecakiem. To historia, jakich wiele. Jednak odpowiednio przedstawiona buduje obraz firmy, która dzięki wykwalifikowanym doradcom i szerokiemu asortymentowi pomogła spełnić marzenie młodego chłopaka o wielkiej przygodzie.",[12,75923,75925],{"id":75924},"_10-zorganizuj-konkurs","10. Zorganizuj konkurs",[16,75927,75928],{},"Nie znam osoby, która nie cieszyłaby się, kiedy coś wygra. Twoi klienci nie są tu wyjątkiem! Naprawdę będzie im miło, gdy raz na jakiś czas nagrodzisz ich lojalność mniejszym lub większym konkursem. Miło będzie też Tobie, gdy wzrośnie sympatia do Twojego biznesu.",[16,75930,75931],{},"Mówimy o tym, jak promować firmę na rynku lokalnym, więc pogłówkuj chwilę nad motywem konkursu, który będzie z nim związany. Niech na konkursowych zdjęciach pojawi się Twój szyld lub zadaniem będzie zameldowanie się w Twojej siedzibie. Nagroda również może być „lokalna” – bilety na mecz miejskiej drużyny, zaproszenie do restauracji, karnet na basen.",[16,75933,75934],{},"Pamiętaj, że zgodnie z regulaminem Facebooka, warunkiem uczestnictwa nie może być udostępnienie posta, polubienie fanpage’a ani oznaczanie znajomych. Możesz jednak o to zwyczajnie poprosić.",[16,75936,75937],{},"Jak wszystkie działania marketingowe na Facebooku i w każdym innym miejscu, również te lokalne wymagają testów, analizowania wyników i wprowadzania zmian. Potrzebują także Twojej uwagi, pomysłowości i zaangażowania, by zdobyć zaufanie społeczności i stać się lubianym elementem okolicznego krajobrazu. Pamiętaj, że budowanie relacji i wizerunku trwa, więc bądź cierpliwy i konsekwentny!",{"title":34,"searchDepth":190,"depth":190,"links":75939},[75940,75941,75942,75943,75944,75945,75946,75947,75948,75949],{"id":75757,"depth":190,"text":75758},{"id":75781,"depth":190,"text":75782},{"id":75793,"depth":190,"text":75794},{"id":75806,"depth":190,"text":75807},{"id":75824,"depth":190,"text":75825},{"id":75837,"depth":190,"text":75838},{"id":75879,"depth":190,"text":75880},{"id":75901,"depth":190,"text":75902},{"id":75911,"depth":190,"text":75912},{"id":75924,"depth":190,"text":75925},"2018-07-18","Jedno z często spotykanych pytań dotyczących marketingu na Facebooku jest to o sens zakładania fanpage’a dla małej, lokalnej firmy. Wielu przedsiębiorców uważa, że skoro działają w jednym miejscu, to","\u002Fblog\u002Fimages\u002F10-pomyslow-jak-reklamowac-firme-lokalnie-wykorzystujac-facebooka.webp",{},"\u002Fblog\u002F10-pomyslow-jak-reklamowac-firme-lokalnie-wykorzystujac-facebooka",{"title":75749,"description":75951},"blog\u002F10-pomyslow-jak-reklamowac-firme-lokalnie-wykorzystujac-facebooka","YJ9A-xBTLXCQAU3q_2DPV60gTyaBCgw5g2GokIqVPsk",{"id":75959,"title":75960,"author":377,"body":75961,"category":26600,"coverStyle":76374,"date":76375,"description":76376,"excerpt":197,"extension":200,"image":197,"meta":76377,"navigation":203,"path":76378,"readTime":3881,"seo":76379,"seoDescription":197,"stem":76380,"__hash__":76381},"blog\u002Fblog\u002Frafal-wachnik-o-rynku-uslug-seo-w-niemczech-trudnosciach-zwiazanych-z-wyjsciem-za-granice-i-naprawde-kompleksowym-podejsciu-do-obslugi-klienta.md","Rafał Wachnik o rynku usług SEO w Niemczech, trudnościach związanych z wyjściem za granicę i naprawdę kompleksowym podejściu do obsługi klienta",{"type":9,"value":75962,"toc":76354},[75963,75969,75980,75983,75986,75989,75992,75995,76001,76008,76011,76014,76020,76023,76026,76042,76045,76048,76051,76057,76064,76067,76077,76083,76086,76089,76092,76098,76109,76112,76118,76121,76140,76143,76146,76149,76155,76158,76164,76167,76170,76175,76181,76187,76190,76193,76196,76199,76204,76207,76213,76228,76234,76237,76244,76247,76258,76264,76270,76273,76276,76282,76289,76295,76301,76304,76310,76313,76316,76322,76328,76331,76338,76344,76351],[220,75964,75966],{"id":75965},"cześć-rafale-na-początek-opowiedz-kim-jesteś-i-czym-się-zajmujesz",[224,75967,75968],{},"Cześć Rafale. Na początek opowiedz kim jesteś i czym się zajmujesz.",[16,75970,75971,75972,75975,75976,75979],{},"Jestem właścicielem firmy ",[224,75973,75974],{},"Messi Design",", a teraz przy pomocy wspólników (dzięki chłopaki), jesteśmy w trakcie przekształceń, na horyzoncie mamy nowe perspektywy, zatrudniamy i będziemy zatrudniać ludzi z pasją, którzy kochają to co robią. Nasza praca jest naprawdę ciekawa, jeżeli pozna się jej najgłębszy sens, czyli pomaganie ludziom. Nowy projekt nazywa się ",[224,75977,75978],{},"uKONTENTowani",", a jego nazwa to najważniejsze założenie 🙂 .",[16,75981,75982],{},"Czym się zajmuję? Hmmm, dość proste pytanie, gorzej z odpowiedzią… W powszechnym pojęciu jesteśmy “informatykami”, inni mówią o nas, że robimy strony, czy sklepy, ale ja o nas mówię, że “robimy klientów”.",[16,75984,75985],{},"Wiem, brzmi to troszkę enigmatycznie, ale tak w istocie jest. Przy każdym projekcie, tak polsko, jak i niemieckojęzycznym, jest pewna podstawa, bez której w ogóle nie ruszamy tematu.",[16,75987,75988],{},"Myślę tutaj o opracowaniu takich dokumentów, jak “analiza klienta”, “analiza konkurencji” oraz, najważniejszy dokument, stanowiący punkt wyjścia do rozważań o strukturze linków wewnętrznych na stronie, czyli “analiza fraz kluczowych”.",[16,75990,75991],{},"Innymi słowy, owszem, robimy strony internetowe czy sklepy, ale to są narzędzia, bardzo ważne narzędzia, by pozyskać dla naszego klienta jego klientów, ale nie cel sam w sobie.",[16,75993,75994],{},"Jest jeszcze jeden warunek konieczny byśmy się podjęli tematu, mianowicie nasza wizja mówi, że “KAŻDY musi być ukontentowany”. To wyklucza z kręgu naszego zainteresowania tematy śliskie moralnie, polityczne, czy nastawione jedynie na zysk.",[220,75996,75998],{"id":75997},"od-kiedy-zajmujesz-się-pozycjonowaniem-i-jak-to-się-stało-że-trafiłeś-do-świata-seo",[224,75999,76000],{},"Od kiedy zajmujesz się pozycjonowaniem i jak to się stało, że trafiłeś do świata SEO?",[16,76002,76003,76004,76007],{},"To dość zabawna historia, jeszcze w 2005 miałem problem polegający na tym, że nie mogłem znaleźć rasowego partnera dla mojej kotki. Po wielu poszukiwaniach, okazało się, że internet nie może mi pomóc. Jak to…??? No i tym sposobem powstał projekt ",[224,76005,76006],{},"mojpupil.pl",", który umożliwia zdalny dobór zwierzęcych partnerów. Pomógł mi i pewnie wielu tysiącom właścicieli naszych puchatych przyjaciół. Zresztą do dzisiaj bezpłatnie pomaga.",[16,76009,76010],{},"Moi koledzy nazywali mnie zwierzęcą swatką 😉 Dziś projekt jest już trochę zaniedbany, ale ciągle czeka lepszych czasów i okazji by go wznowić. Przy okazji tego projektu zjedliśmy pierwsze zęby w SEO, przez pewien czas portal notował nawet 50 tys. unikalnych wizyt miesięcznie, a na bardzo wiele nazw własnych ras psów czy kotów był w ścisłych, google’owych topach.",[16,76012,76013],{},"Messi Design powstało rok po starcie tego projektu.",[220,76015,76017],{"id":76016},"wspomniałeś-o-tworzeniu-stron-wiem-też-że-obsługujecie-firmy-bardziej-kompleksowo-jak-dużą-część-twojego-biznesu-stanowią-usługi-seo-dla-klientów",[224,76018,76019],{},"Wspomniałeś o tworzeniu stron, wiem też, że obsługujecie firmy bardziej kompleksowo. Jak dużą część Twojego biznesu stanowią usługi SEO dla klientów?",[16,76021,76022],{},"Dla mnie, jak wspominałem wcześniej, dobre SEO to dobry content marketing + link building. Pamiętać jednak należy o tym, że “robiąc klientów” trzeba przemyśleć każdy z potencjalnych kanałów dotarcia do klienta. Bardzo ważny jest SM (social marketing), cały czas dobrze działa również email marketing.",[16,76024,76025],{},"Wracając do istoty pytania, to samo SEO stanowi zazwyczaj około ⅓ nakładów na projekt.",[220,76027,76029,947,76032,947,76039],{"id":76028},"kilka-miesięcy-temu-uruchomiłeś-projekt-wwwukontentowanipl-opowiedz-nam-o-nim-i-powiedz-skąd-potrzeba-odpalenia-osobnego-brandu-względem-agencji-messi-design",[224,76030,76031],{},"Kilka miesięcy temu uruchomiłeś projekt",[182,76033,76036],{"href":76034,"rel":76035},"http:\u002F\u002Fwww.ukontentowani.pl",[349],[224,76037,76038],{},"www.uKONTENTowani.pl",[224,76040,76041],{},". Opowiedz nam o nim i powiedz skąd potrzeba odpalenia osobnego brandu względem agencji Messi Design?",[16,76043,76044],{},"Wyniknął on z naszych przemyśleń i z faktu, że dla wielu jesteśmy ludźmi “od stron”. W tym projekcie koncentrujemy się na większych, ugruntowanych podmiotach oraz tych, które mają ochotę oraz zasoby na to by zdobywać rynki, również niemieckojęzyczne.",[16,76046,76047],{},"Messi Design na razie zostanie bo przez te 12 lat dorobiło się całkiem fajnej rozpoznawalności na naszym zielonogórskim rynku, dlatego jako marka będzie ciągle przyciągać klientów, ale skoncentrujemy się w tym projekcie na lokalnym rynku.",[16,76049,76050],{},"Brand uKONTENTowani.pl jest projektem skierowanym do ludzi, którzy wiedzą, co chcą osiągnąć i mają już jako taką wiedzę o tym jak się to robi. Oni zazwyczaj zdają sobie sprawę z tego, że dobre efekty potrzebują dobrej strategii oraz czasu, by tą strategię spokojnie i konsekwentnie wdrażać w życie.",[16,76052,76053,76054,76056],{},"Dobre SEO ",[224,76055,57463],{}," nie lubi pośpiechu !!!",[16,76058,76059,76060,76063],{},"Ponadto, po drodze do firmy doszli nowi, bardzo wartościowi specjaliści. Plany są takie, że wszyscy będziemy uKONTENTowani, ale tutaj ",[224,76061,76062],{},"kolejność jest bardzo ważna. Najpierw muszą być uKONTENTowani klienci klienta, potem nasz klient a na końcu, siłą rzeczy, my",", ale to dzieje się już  “samo”.",[16,76065,76066],{},"Innymi słowy każdy ma być ukontentowany 🙂",[16,76068,76069,76070,76076],{},"Strategia promocji, z grubsza opiera się na “Analizie fraz kluczowych”, analizie klienta i konkurencji. Na tej podstawie tworzony jest plan, wg którego robimy content, jednocześnie ten content linkując. Dzisiaj dużą część link buildingu zapewnia nam ",[182,76071,76074],{"href":76072,"rel":76073},"https:\u002F\u002Flinkhouse.pl",[349],[224,76075,377],{},", z którą to bardzo przyjemnie i wydajnie się pracuje w tym zakresie.",[220,76078,76080],{"id":76079},"ile-osób-pracuje-w-ukontentowani",[224,76081,76082],{},"Ile osób pracuje w uKONTENTowani?",[16,76084,76085],{},"Na chwilę obecną jest nas 9 osób, ale właśnie zakończyliśmy proces rekrutacji i w przeciągu 2 miesięcy dołączą do naszego grona kolejne 2 niezwykle fajne i kompetentne osoby (jak my wszyscy 😉 ). Tworzymy nowy, wyspecjalizowany dział Social Marketingu, który wraz z, już istniejącym, działem Content Marketingu będzie “korzystał” z efektu synergii by wypracować jeszcze większy rezultat dla naszych klientów. Myślę, że nie jest to koniec rekrutacji na ten rok… Mamy jeszcze bardzo “łebski” dział IT a strategią i SEM zajmują się członkowie zarządu bo jak by nie było są to strategiczne działania, rzutujące na pracę całego zespołu.",[16,76087,76088],{},"O dziale link buildingu nawet nie myślimy, mając tak dobre wsparcie w Linkhouse 🙂 .",[16,76090,76091],{},"A tu pracujemy (jedno z 5 aktualnie wynajmowanych przez nas pomieszczeń biurowych).",[220,76093,76095],{"id":76094},"skąd-pomysł-z-wyjściem-na-rynek-niemiecki",[224,76096,76097],{},"Skąd pomysł z wyjściem na rynek niemiecki?",[16,76099,76100,76101,76108],{},"Pomysł ten przyniósł klient, a dzisiaj partner biznesowy. Stworzyliśmy oraz wypromowaliśmy sklep sprzedający płytkę klinkierową na terenie Niemiec (",[224,76102,76103],{},[182,76104,76107],{"href":76105,"rel":76106},"http:\u002F\u002Fwww.klinkerparadies.de",[349],"www.KlinkerParadies.de","). Jak to zwykle bywa przy nowych, innowacyjnych pomysłach natknęliśmy się na szereg przeszkód.",[16,76110,76111],{},"Dzisiaj wiemy już jak je omijać. Stąd powstał pomysł by pomóc w tym problemie innym, tym bardziej, że rynek ten ma potężny potencjał nabywczy. W ramach tych planów utworzyliśmy również fundację, ale ten temat dopiero rozwijamy, na razie nie zapeszajmy.",[16,76113,76114,76115,284],{},"Warto też w tym miejscu zauważyć fakt, że już ",[224,76116,76117],{},"sam Berlin to aż 3,5 mln mieszkańców a leży jedynie 100 kilometrów od naszej zachodniej granicy",[16,76119,76120],{},"Po 3 latach osiągnęliśmy rentowność a teraz pracujemy nad rozszerzeniem zasięgu, czyli zysku, oraz tworzeniem podobnych rozwiązań dla naszych klientów.",[16,76122,76123,76124,76131,76133,76134,947,76137],{},"Stworzyliśmy również witrynę ",[182,76125,76128],{"href":76126,"rel":76127},"https:\u002F\u002Fstrony.de",[349],[224,76129,76130],{},"www.Strony.DE",[224,76132,921],{}," która ",[224,76135,76136],{},"docelowo będzie stroną fundacji, a",[224,76138,76139],{},"na dzień dzisiejszy merytorycznie wspiera te podmioty, które chcą zgłębić temat ekspansji na niemiecki rynek.",[16,76141,76142],{},"Jest to projekt skierowany przede wszystkim do polskich producentów i przedsiębiorców, którzy zamierzają rozszerzyć swoją działalność na rynek niemiecki by tam promować i sprzedawać swoje produkty czy usługi.",[16,76144,76145],{},"Pomagać chcemy również naszym rodakom w Niemczech, którzy prowadzą już tam własny biznes, ale potrzebują wsparcia w zakresie szeroko pojętego marketingu i reklamy.",[16,76147,76148],{},"Począwszy od stworzenia strony czy sklepu internetowego, nasza oferta obejmuje pełną gamę SEM (pozycjonowanie w Niemczech i AdWords) przez cały okres współpracy. Wsparcie w zakresie prawnym i załatwianiu formalności w urzędach, po tłumaczenia z języka i na język niemiecki oraz kompleksową obsługę klienta niemieckojęzycznego.",[220,76150,76152],{"id":76151},"jakie-główne-różnice-między-polskim-a-niemieckim-rynkiem-seo-dostrzegasz",[224,76153,76154],{},"Jakie główne różnice między polskim, a niemieckim rynkiem SEO dostrzegasz?",[16,76156,76157],{},"Rynek niemiecki jest, w mojej opinii, równie przystępny jak rynek polski. Za naszą zachodnią granicą prawie nie robi się SEO w formie Content Marketing + Link building. Content u naszych sąsiadów jest owszem, mocny, ale z linkowaniem sprawa wygląda już inaczej. W tym zakresie nasza wiedza jest naprawdę cenna i to jest bardzo dobra wiadomość dla naszych potencjalnych, polskich partnerów i klientów 🙂",[220,76159,76161],{"id":76160},"czy-warto-myśleć-o-ekspansji-na-rynki-niemieckojęzyczne",[224,76162,76163],{},"Czy warto myśleć o ekspansji na rynki niemieckojęzyczne?",[16,76165,76166],{},"Tak, warto, nawet bardzo warto. Jest to rynek, jak już wspominałem wcześniej, o znacznie większej mocy nabywczej, o DUŻO wyższych cenach usług i wyższych cenach produktów.",[16,76168,76169],{},"Nie jest to rynek łatwy, ale systematyczna praca nad stroną (promocja) jak i dobrymi wrażeniami klientów końcowych (UX) oraz cierpliwość pozwala na osiągnięcie bardzo ciekawych, realnych efektów. Oczywiście warunkiem koniecznym jest dobry produkt. Niemcy to naród, który woli wydać więcej za jakość niż my, Polacy.",[16,76171,76172],{},[224,76173,76174],{},"My lubimy mawiać, że “tam cyferki są te same, ale waluta inna” 😉 .",[220,76176,76178],{"id":76177},"jakie-byłysą-największe-trudności-z-wyjściem-za-granicę",[224,76179,76180],{},"Jakie były\u002Fsą największe trudności z wyjściem za granicę?",[16,76182,76183,76186],{},[224,76184,76185],{},"Najtrudniej jest zdobyć zaufanie"," naszych zachodnich sąsiadów, a jak powszechnie wiadomo jest to klucz do skutecznych działań promocyjnych. Najważniejsze jest zbicie wszelkich obiekcji tak więc bardzo ważne są dobre opinie.",[16,76188,76189],{},"Wskazane jest otworzyć firmę w niemczech, tym bardziej, że tak zwane “małe” GmbH (czyli UG) to koszt rzędu do 2000 € za otworzenie, czyli w mojej opinii – znośnie.",[16,76191,76192],{},"Rozpoczęcie każdej nowej działalności wiąże się jednak z kosztami, w przypadku rynku niemieckiego można by rzec „pomnożonymi przez cztery”. Wiemy już, w jaki sposób można te koszty zredukować.",[16,76194,76195],{},"Ważne jest zatrudnienie dobrych, niemieckojęzycznych specjalistów tak do budowy contentu, jak i do bieżącej obsługi leadów sprzedażowych.",[16,76197,76198],{},"Niezależnie, czy sprzedajesz w Niemczech usługi budowlane czy buty, Twoja firma nie wzbudzi zaufania, jeśli strona internetowa będzie pełna błędów językowych, a teksty na niej na pierwszy rzut oka wyglądały, jakby były stworzone przez „google translatora”.",[16,76200,76201],{},[224,76202,76203],{},"Bardzo ważna jest również obsługa prawna na tym rynku, bo potencjalne problemy miewają bardzo wysokie nominały…",[16,76205,76206],{},"Trudność stanowi również logistyka, ale z tym jest z miesiąca na miesiąc lepiej, a regulacje unijne powinny całkowicie rozwiązać ten problem, gdyż planowane jest mocne uregulowanie tego rynku (tak jak stało się z telefonią komórkową).",[220,76208,76210],{"id":76209},"wspomniałeś-o-zakładaniu-spółki-w-niemczech-korzystaliście-przy-tym-z-czyjejś-pomocy",[224,76211,76212],{},"Wspomniałeś o zakładaniu spółki w Niemczech – korzystaliście przy tym z czyjejś pomocy?",[16,76214,76215,76216,76219,76220,76227],{},"Niemiecka spółka jest w trakcie realizacji. Tak, korzystaliśmy z merytorycznej wiedzy, wysłaliśmy naszych pracowników na szkolenia do wyspecjalizowanej firmy ",[224,76217,76218],{},"Roedl & Partner",". Na co dzień korzystamy z pomocy ",[182,76221,76224,921],{"href":76222,"rel":76223},"http:\u002F\u002Fgrimp.pl\u002F",[349],[224,76225,76226],{},"biura rachunkowego GRIMP"," które również widzi bardzo wiele biznesowych możliwości za naszą zachodnią granicą. W mojej opinii bez merytorycznej pomocy, można tam sobie bardziej zaszkodzić niż pomóc…",[220,76229,76231],{"id":76230},"co-rozumiesz-przez-problemy-z-logistyką-i-jak-sobie-z-nimi-radzicie",[224,76232,76233],{},"Co rozumiesz przez “problemy z logistyką” i jak sobie z nimi radzicie?",[16,76235,76236],{},"Problemem jest jeszcze granica, gdyż pomimo tego, że praktycznie nie istnieje, to firmy kurierskie zdaje się o tym nie wiedzą 😉 . Pytanie dlaczego…? Jak nie wiadomo o co chodzi to chodzi o… :). Dlatego z utęsknieniem czekamy regulacji unijnych. Na dzień dzisiejszy, można częściowo rozwiązać ten problem dowożąc towar do tzw huba, skąd dalej towar jest przewożony przez kurierów niemieckich co jest wielokrotnie tańsze.",[16,76238,76239,76240,76243],{},"Działa to tak: zakładamy, że mamy do wysłania 100 paczek do Niemiec. Z Polski każda paczka kosztowała by nas 25 €  (ceny przykładowe), czyli 2500 €. Jeżeli jednak wyślemy je do magazynu (hub-a) w Niemczech, to stamtąd koszt wysłania paczki to już jedynie 10 €. Za dowóz paczek do hub-a zapłaciliśmy 250€. Tak więc, ",[224,76241,76242],{},"za wysłanie 100 paczek w ten sposób zapłacimy 1250 €, czyli połowę"," 🙂 .",[16,76245,76246],{},"Jak ważna jest cena przesyłki dla konwersji w sklepie wie chyba każdy, także…",[16,76248,76249,76250,76257],{},"My na dzień dzisiejszy korzystamy z usług naszego klienta ",[182,76251,76254],{"href":76252,"rel":76253},"http:\u002F\u002Fwww.lclog.pl",[349],[224,76255,76256],{},"www.LCLog.pl"," z Zielonej Góry. Firma ta, za naszą namową, jest w trakcie tworzenia oferty dla podobnych biznesów, także niedługo będą mieli konkretne propozycje dla podobnych podmiotów. To jest dobre rozwiązanie dla przedmiotów stosunkowo małych i lekkich. Z ciężkimi (np. płytka klinkierowa) jest większy problem. My, w jednym z projektów ecommerce, realizujemy większe i cięższe przesyłki przy pomocy usług PKS-u, ale ciągle szukamy alternatywy bo średnio jesteśmy z nich zadowoleni.",[220,76259,76261],{"id":76260},"jakie-modele-rozliczeń-seo-na-rynku-niemieckim-stosujesz",[224,76262,76263],{},"Jakie modele rozliczeń SEO na rynku niemieckim stosujesz?",[16,76265,76266,76269],{},[224,76267,76268],{},"Tak w Polsce jak i w Niemczech pracujemy w modelu abonamentowym."," Bardzo nie lubimy jednorazowych zleceń. Przede wszystkim z racji tego, że dobre SEO musi być systematyczne i konsekwentne, a to “chwilę” trwa.",[16,76271,76272],{},"Niestety doświadczenie nauczyło mnie, że jeżeli klient tego nie rozumie to nie będzie miał cierpliwości (przecież płacę to wymagam) i w efekcie nikt nie będzie zadowolony, co jest totalnym zaprzeczeniem wizji naszej firmy.",[16,76274,76275],{},"Dlatego właśnie taka, a nie inna forma rozliczeń. Pozwala nam to planować finansową przyszłość, sprawniej pozyskiwać zasoby i koncentrować się na dobrej pracy dla naszych klientów, w miejsce tak powszechnej w naszym kraju gonitwy za płynnością.",[220,76277,76279],{"id":76278},"jak-wyglądają-takie-umowy-u-naszych-zachodnich-sąsiadów-czy-poza-abonamentem-stosujesz-premie-od-wyników-na-jaki-okres-klienci-chcą-zawierać-umowy-i-czy-oczekują-jakichś-nietypowych-w-porównaniu-z-rynkiem-polskim-zapisów",[224,76280,76281],{},"Jak wyglądają takie umowy u naszych zachodnich sąsiadów – czy poza abonamentem stosujesz premie od wyników? Na jaki okres klienci chcą zawierać umowy i czy oczekują jakichś nietypowych (w porównaniu z rynkiem polskim) zapisów?",[16,76283,76284,76285,76288],{},"Tak jak mówiłem wcześniej, nasz projekt jest skierowany głównie do Polaków oferujących usługi za granicą jak i do firm, które chcą część zysków realizować za naszą zachodnią granicą. Na dzień dzisiejszy ",[224,76286,76287],{},"stosujemy bardzo podobne umowy jak na polskim rynku",". Minimalny okres trwania umowy to rok, bo to daje nam gwarancję czasu na systematyczne działania poprzedzone analizami oraz przemyślaną strategią.",[220,76290,76292],{"id":76291},"czy-działanie-w-niemczech-przekłada-się-też-na-klientów-z-austrii-i-szwajcarii",[224,76293,76294],{},"Czy działanie w Niemczech przekłada się też na klientów z Austrii i Szwajcarii?",[16,76296,76297,76298,284],{},"Tak, w chwili obecnej przymierzamy się również do sprzedaży na te rynki. Tym bardziej, że ",[224,76299,76300],{},"dobre niemieckie SEO pokazuje się również w Google austriackim i szwajcarskim",[16,76302,76303],{},"Z tym, że SEO to nie wszystko, jest jeszcze szereg uwarunkowań formalnych, prawnych i logistycznych nad którymi teraz pracujemy.",[220,76305,76307],{"id":76306},"największe-wyzwanie-z-jakim-spotkałeś-się-lub-nadal-spotykasz-prowadząc-agencję-interaktywnąmarketingową",[224,76308,76309],{},"Największe wyzwanie z jakim spotkałeś się lub nadal spotykasz prowadząc agencję interaktywną\u002Fmarketingową?",[16,76311,76312],{},"Nazywamy się interaktywną bo to bardziej precyzyjnie nas definiuje, ale jest również częściej wyszukiwane w google od agencji marketingowej ;). Największym wyzwaniem w naszej branży jest jak wytłumaczyć klientom czym my się tak naprawdę zajmujemy.",[16,76314,76315],{},"Tym bardziej, że często mamy do czynienia z paradoksem, że im coś jest bardziej intuicyjne, przyjazne i proste dla użytkownika tym więcej trzeba było się nad tym napracować.",[16,76317,76318,76321],{},[224,76319,76320],{},"Klienci widzą coś co jest “proste” i wydaje im się, że równie prosto się to robi…"," Trochę ich rozumiem, dlatego zawsze staramy się wytłumaczyć ile detali trzeba dopilnować, ile pracy włożyć by to co ma być proste, takie właśnie było.",[220,76323,76325],{"id":76324},"co-robisz-w-wolnym-czasie",[224,76326,76327],{},"Co robisz w wolnym czasie?",[16,76329,76330],{},"Bardzo lubię rower, dotlenienie mózgu bardzo ułatwia myślenie kreatywne 😉 tak więc pokonuję parę tysięcy kilometrów rocznie na moich dwóch kółkach, ale głównie leśnymi duktami, bo nie lubię ulicy. Na szczęście okolice Zielonej Góry mają bardzo wiele do zaoferowania w tym zakresie. Zima to narty, które również bardzo lubię.",[16,76332,76333,76334,76337],{},"Inną moją pasją, wypełniającą wiele wieczorów, jest ",[224,76335,76336],{},"gra na afrykańskim bębnie djembe",". Ponoć, to hobby, wyśmienicie synchronizuje współpracę półkul mózgowych a na pewno przynosi ogromne pokłady endorfin, czyli satysfakcji 😉 .",[220,76339,76341],{"id":76340},"najlepsze-miejsce-na-narty",[224,76342,76343],{},"Najlepsze miejsce na narty?",[16,76345,76346,76347,76350],{},"Jeżeli chodzi o Polskę to dla mnie ",[224,76348,76349],{},"Świeradów Zdrój",". Tak, nawet w okolicach są ciekawsze stoki, ale bardzo polecam jazdę nocną w Świeradowie. Na tę chwilę jest to najdłuższy oświetlony stok w Polsce.",[16,76352,76353],{},"Jeżeli zaś chodzi o zagranicę to Alpy. Zarówno włoskie jak i austriackie są bardzo fajne. Włoskie to prawie gwarancja pogody, austriackie za to są trochę bliżej.",{"title":34,"searchDepth":190,"depth":190,"links":76355},[76356,76357,76358,76359,76361,76362,76363,76364,76365,76366,76367,76368,76369,76370,76371,76372,76373],{"id":75965,"depth":359,"text":75968},{"id":75997,"depth":359,"text":76000},{"id":76016,"depth":359,"text":76019},{"id":76028,"depth":359,"text":76360},"Kilka miesięcy temu uruchomiłeś projekt www.uKONTENTowani.pl . Opowiedz nam o nim i powiedz skąd potrzeba odpalenia osobnego brandu względem agencji Messi Design?",{"id":76079,"depth":359,"text":76082},{"id":76094,"depth":359,"text":76097},{"id":76151,"depth":359,"text":76154},{"id":76160,"depth":359,"text":76163},{"id":76177,"depth":359,"text":76180},{"id":76209,"depth":359,"text":76212},{"id":76230,"depth":359,"text":76233},{"id":76260,"depth":359,"text":76263},{"id":76278,"depth":359,"text":76281},{"id":76291,"depth":359,"text":76294},{"id":76306,"depth":359,"text":76309},{"id":76324,"depth":359,"text":76327},{"id":76340,"depth":359,"text":76343},"b1","2018-03-22","Cześć Rafale. Na początek opowiedz kim jesteś i czym się zajmujesz. Jestem właścicielem firmy Messi Design, a teraz przy pomocy wspólników (dzięki chłopaki), jesteśmy w trakcie przekształceń, na horyz",{},"\u002Fblog\u002Frafal-wachnik-o-rynku-uslug-seo-w-niemczech-trudnosciach-zwiazanych-z-wyjsciem-za-granice-i-naprawde-kompleksowym-podejsciu-do-obslugi-klienta",{"title":75960,"description":76376},"blog\u002Frafal-wachnik-o-rynku-uslug-seo-w-niemczech-trudnosciach-zwiazanych-z-wyjsciem-za-granice-i-naprawde-kompleksowym-podejsciu-do-obslugi-klienta","qGwNswBAhbFBEgy6fzGhcfMptpREC6c-_6a0OcqaG88",{"id":76383,"title":76384,"author":377,"body":76385,"category":5063,"coverStyle":197,"date":76870,"description":76871,"excerpt":197,"extension":200,"image":76872,"meta":76873,"navigation":203,"path":76874,"readTime":76875,"seo":76876,"seoDescription":197,"stem":76877,"__hash__":76878},"blog\u002Fblog\u002Flink-building-narzedzia-i-procesy-praktykow-czesc-2.md","Link building – narzędzia i procesy praktyków — część 2.",{"type":9,"value":76386,"toc":76856},[76387,76398,76401,76415,76434,76444,76450,76457,76464,76486,76492,76507,76518,76523,76540,76549,76556,76559,76564,76567,76572,76590,76601,76612,76618,76625,76631,76642,76645,76648,76655,76658,76664,76674,76677,76686,76705,76711,76714,76728,76738,76745,76763,76772,76779,76788,76795,76802,76817,76820,76831,76838,76845,76848],[16,76388,76389,76390,76397],{},"W listopadzie opublikowaliśmy tekst ",[224,76391,76392],{},[182,76393,76396],{"href":76394,"rel":76395},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow\u002F",[349],"Link building – narzędzia i procesy 12 praktyków",", który spotkał się z dużym zainteresowaniem i bardzo dobrym przyjęciem. W gorącym okresie ostatniego kwartału roku nie wszyscy, których chcieliśmy przepytać, mieli czas na przygotowanie wypowiedzi, ale zadeklarowali chęć udziału w kolejnej wersji tekstu – oto ona.",[16,76399,76400],{},"Naszych rozmówców poprosiliśmy o podzielenie się informacjami na temat narzędzi wykorzystywanych w procesie link buildingu, najlepiej w rozbiciu na ich 3 rodzaje:",[678,76402,76403,76406,76412],{},[54,76404,76405],{},"Link prospecting\u002Fwyszukiwanie miejsc, z których pozyskują linki",[54,76407,55627,76408,76411],{},[182,76409,5208],{"href":5206,"rel":76410},[349]," – narzędzia przyspieszające i automatyzujące pracę, wspierające proces",[54,76413,76414],{},"Zarządzanie, raportowanie, monitorowanie profilu linków – co dalej dzieje się ze zdobytymi linkami, czy są dodatkowo indeksowane, jakie narzędzia do monitoringu profilu linków biorą udział w procesie, czy stosowane są pomoce w tworzeniu raportów z kampanii link buildingu.",[16,76416,76417,76418,76423,76424,76429,76430,76433],{},"W odpowiedziach ponownie jako jedna z najpopularniejszych strategii pojawia się ",[224,76419,76420,921],{},[182,76421,5010],{"href":5008,"rel":76422},[349]," a wśród najpopularniejszych źródeł linków wymieniane są ",[224,76425,76426],{},[182,76427,975],{"href":4858,"rel":76428},[349]," oraz ",[224,76431,76432],{},"budowa własnego zaplecza SEO."," Nikt nie ma też złudzeń – „za linki trzeba zapłacić”, a opieranie strategii linkowania na tworzeniu treści, do których linki pojawią się samoistnie to „bullshit szyty grubą nicią”.",[12,76435,76437],{"id":76436},"sławek-borowy-asante",[224,76438,67261,76439],{},[182,76440,76443],{"href":76441,"rel":76442},"http:\u002F\u002Fwww.asante.pro\u002F",[349],"Asante",[16,76445,76446,76447,284],{},"Publikacje grupowe zwykle cierpią na pewną „powtarzalność” treści i wskazówek, co szybko nuży czytelników 😉 Spróbuję więc skupić się na jednym temacie – wyszukiwania, albo raczej ",[224,76448,76449],{},"oceny rzeczywistej wartości miejsc, z których mamy zdobyć link",[16,76451,76452,76453,76456],{},"W kontekście strategii pozycjonowania, możemy przyjąć że ",[224,76454,76455],{},"za linki trzeba zapłacić",". Cena zwykle opiera się o złotówki, ale często wymaga też pewnego nakładu czasowego. Osobiście odnoszę wrażenie, że znacząca większość serwisów oferujących zakup linków nie jest niestety warta swojej ceny.",[16,76458,76459,76460,76463],{},"W anglojęzycznej sieci można znaleźć opasłe posty nt. link buildingu realizowanego przez angażowanie treścią, infografiki, czy inne strategie wirusowe, które – jeśli w końcu zadziałają – natychmiast stają się materiałem do „case studies”. ",[224,76461,76462],{},"Prawda jest taka, że zwykle jednak nie działają, bo bariera wejścia (czas, nakład kosztów i nieokreślona efektywność) dla większości komercyjnych biznesów się po prostu nie spina."," Taniej i szybciej będzie kupić linki bezpośrednio w Google (AdWords oczywiście). Większość analizowanych przeze mnie kampanii SEO opiera się więc o linki kupowane w platformach publikacji treści, lub własne zaplecza. Właściciele dedykowanych zapleczy mają zasadniczo wysoką świadomość ich efektywności, co przy pełnej kontroli daje pole do testów i skalowania wyników. Jak jednak wycenić wartość linka w serwisie zewnętrznym?",[16,76465,76466,76467,76470,76471,76473,76474,76476,76477,76479,76480,76482,76483,76485],{},"Platformy wymiany treści, jak i sami właściciele prec…serwisów blogowych prezentują dużo parametrów mających opisywać jakość ich serwisów. Większość tych parametrów uważam jednak za mocno drugorzędne. Wskaźniki tj. TrustFlow czy DomainRating są fajne do szybkiej oceny, ale wysokie wartości są raczej pretekstem do podnoszenia ceny publikacji niż oddania realnej wartości linka z takiego serwisu. Zwłaszcza, że zwykle będzie to link nie ze strony głównej a nowej podstrony o początkowo zerowych parametrach. ",[224,76468,76469],{},"Planując budowanie linków w oparciu o blogi i „serwisy contentowe” proponuję zrobić na początek arkusz",", gdzie wyszczególnione zostaną kolejno:",[269,76472],{},"\n– adres serwisu i adres platformy, która obsługuję sprzedaż",[269,76475],{},"\n– cena publikacji",[269,76478],{},"\n– założenia do tekstu (kto pisze, oczekiwanie dot. objętości i charakteru linków)",[269,76481],{},"\n– zasięg serwisu (liczba fraz na które ma pozycje w top10 i top50 Google) oraz trend jego zmiany (szczególnie jeśli wyraźnie spada)",[269,76484],{},"\n– dopasowanie tematyczne (obecność w top50 na ciekawe frazy z interesującej nas branży)",[16,76487,76488,76489,76491],{},"Taka analiza pokazuje niekiedy, że król jest nagi. Żeby nie być gołosłownym – serwis z branży modowej, DR 56, TR 30, ponad 20 tys linków zewnętrznych, site ponad 1k, niezły szablon, cena za link (z własną przygotowaną publikacją) 280 zł. Bez wątpienia świetnie obroni się w raporcie ze zdobytych linków, ale czy jego rzeczywista wartość koresponduje z ceną?",[269,76490],{},"\nW Top10 Senuto dla serwisu widzi 20 fraz, niemal wszystkie z 1 podstrony (link mocno rozpoznawalnego brandu, ktoś mocno pracował;). W Top50 mamy już ponad 300 fraz, ale czy to czyni oczekiwaną kwotę za publikację rozsądną? Chętnie zapytałbym jednego z ponad 40 seowców, jakie efekty uzyskał. Prawdopodobnie w podobnych kosztach uda się przejąć uwolnioną domenę, WordPressa i opublikować te 10 tekstów z paczki na start. Linki mamy już wtedy za darmo, a do tego można dorobić, po napompowaniu parametrów dodając serwis do paru platform sprzedaży linków… oh wait 😉",[16,76493,76494,76495,76497,76498,76500,76501,76503,76504,76506],{},"Solidnie przygotowany arkusz ze zbiorem serwisów ogólno\u002Ftematycznych pokaże Ci jeszcze kilka istotnych rzeczy:",[269,76496],{},"\n– ile linków możesz zdobyć w perspektywie kilku najbliższych miesięcy dysponując określonym budżetem,",[269,76499],{},"\n– czy potrzebujesz copywritera (sam zdecydowanie preferuję opcję samodzielnego tworzenia publikacji, przynajmniej gdy chodzi o prawdziwe blogi)",[269,76502],{},"\n– bywa, że ten sam serwis w kilku platformach będzie mieć różną cenę, albo parametry publikacji 😉",[269,76505],{},"\n– czy to w ogóle ma sens i mając perspektywę że z 1k budżetu, w pół roku zdobędziesz 30 linków i stracisz klienta, albo coś zmienisz w strategii jeszcze na starcie.",[12,76508,76510],{"id":76509},"szymon-słowik-takaotopro",[224,76511,76512,76513],{},"Szymon Słowik – ",[182,76514,76517],{"href":76515,"rel":76516},"https:\u002F\u002Ftakaoto.pro\u002F",[349],"Takaoto.pro",[16,76519,76520],{},[224,76521,76522],{},"Wyszukiwanie miejsc i taktyki pozyskiwania linków",[16,76524,76525,76526,76529,76530,76533,76534,76536,76537,76539],{},"Jak wszyscy wiemy, technik pozyskiwania linków jest naprawdę sporo. Wiele zależy od naszej kreatywności, posiadanych zasobów ludzkich i organizacyjnych (np. otoczenie marki, z którą pracujemy) oraz… budżetu, bez którego wielu drzwi nie otworzymy. Klasyczne, podstawowe i niskobudżetowe działania w tym zakresie to marketing szeptany, wizytówki NAP, zakładanie profili etc. To działania dobre jedynie na start lub do zastosowania jako mechanizm taniej dywersyfikacji profilu linków. Linkując strony klientów każdorazowo szukamy miejsc pod publikacje artykułów. ",[224,76527,76528],{},"Najlepiej sprawdzają się publikacje w serwisach tematycznych, z dobrym własnym profilem linków."," Ważne też, aby serwis nie linkował komercyjnie z każdej możliwej podstrony, a posiadał też ",[224,76531,76532],{},"spory odsetek „treści własnych”, nie sponsorowanych",". Dlatego też dobry prospecting powinien uwzględniać analizę każdej z domen pod względem jej struktury, linków wychodzących, a także danych np. z ",[224,76535,1405],{}," (liczba linków \u002F domen \u002F IP linkujących za pomocą odnośników dofollow) oraz ",[224,76538,6291],{}," (analiza liczby słów kluczowych, tematyki). Idąc dalej warto spojrzeć też na sąsiedztwo serwisów, z których pozyskujemy linki.",[16,76541,49534,76542,76545,76546],{},[224,76543,76544],{},"analizowanie tych wszystkich czynników to scenariusz wzorcowy",", który jest możliwy do zrealizowania, gdy klient płaci za czas i narzędzia specjalisty. W związku z tym, ",[224,76547,76548],{},"do publikacji, której koszt bazowy to np. 500 zł (przyjmijmy 100 zł za napisanie tekstu oraz 400 zł płatne wydawcy) powinna być doliczona opłata za czas fachowca i raczej nie jest to 50 PLN \u002F rbh. Zwracam na to uwagę, bo często klienci nie mają wyobrażenia, dlaczego pozyskiwanie linków musi kosztować więcej niż kilkaset złotych miesięcznie, aby miało sens.",[16,76550,76551,76552,76555],{},"Pracując z klientami w modelu abonamentowym (bez umowy na konkretną liczbę linków, a raczej na wykorzystanie danego budżetu + określony czas konsultacji miesięcznie) lubię skupić się na początku na analizie ich otoczenia. Oczywiście pod warunkiem, że klient chce wykazać się zaangażowaniem i włączyć się w proces. Przykładowo – zaczynam teraz pracować z firmą szkoleniową. Okazuje się, że ich trenerzy mają własne blogi i regularnie publikują w branżowej prasie. Ponadto, firma realizuje studia podyplomowe na kilku uczelniach wyższych. Dotychczas klient nie miał świadomości, w jaki sposób linkowanie wpływa na SEO i przede wszystkim, że może zdobyć te linki sam. Co więcej, ",[224,76553,76554],{},"są to linki, których żadna agencja za niego nie zdobędzie",". To świetna podstawa do tego, aby wykorzystując otoczenie, znajomości, partnerów biznesowych, zdobyć naprawdę solidne odnośniki i budować przewagę konkurencyjną.",[16,76557,76558],{},"Polecam także poczytać o szerokim spektrum strategii linkowania na stronie Jona Coopera: pointblankseo.com\u002Flink-building-strategies. Przedstawione metody jasno pokazują, z jakich zasobów można skorzystać. Oczywiście nie jest to do przełożenia w 100% na polski rynek, ale daje niezłe wyobrażenie, jak link building może wykraczać poza „sztampowe” metody.",[16,76560,76561],{},[224,76562,76563],{},"Proces tworzenia linków",[16,76565,76566],{},"Szczerze powiedziawszy korzystam z bardzo niewielu narzędzi i prawie nie automatyzuję działań związanych z link buildingiem. Pracując z małą liczbą klientów skupiam się raczej na jakości, niż ilości linków. Oczywiście najprostsze działania „na start”, o których wspominałem wyżej (fora, profile, NAP), po prostu podzlecam określając konkretne parametry, które mnie interesują (anchor, typ strony, odsetek dofollow \u002F nofollow). Research domen, na których możliwa jest publikacja robię za pomocą Google, Senuto (analiza konkurencji rozumianej jako strony rankujące na te same frazy, które mnie interesują), a także gotowych baz dostarczanych m.in. przez LinkHouse i inne serwisy pośredniczące w publikacjach.",[16,76568,76569],{},[224,76570,76571],{},"Zarządzanie i raportowanie",[16,76573,76574,76577,76578,76581,76582,3222,76584,76586,76587,76589],{},[224,76575,76576],{},"Generalnie nasze potrzeby w zakresie monitorowania zdobytych linków wyczerpuje Ahrefs."," Dostaję regularnie raporty dotyczące utraconych linków. Oczywiście należy je każdorazowo weryfikować, bo czasem dostajemy powiadomienie, że linka już nie ma, a po prostu artykuł, który miał go w tekście wprowadzającym, nagłówku, został przeniesiony, czy też wypchnięty przez nowe treści, na dalsze podstrony serwisu. Czasem zdarza się też tak, że linki są usuwane przez pomyłkę przez wydawcę, partnera biznesowego i jeden mail wystarczy, aby sytuację naprawić. ",[224,76579,76580],{},"Warto też analizować przyrost linków"," (w tym także pomoże ",[224,76583,9194],{},[224,76585,31081],{},", ale koniecznie trzeba też patrzeć na ",[224,76588,5611],{},") patrząc, czy nie pojawiają się jakieś odnośniki z niepożądanych źródeł fatalnej jakości. W przypadku mocniejszych stron, z długą historią i stabilnym profilem linków taka sytuacja raczej będzie niegroźna. Natomiast w przypadku nowych witryn lub takich, które po prostu nie były linkowane, może to przynieść negatywne rezultaty i wtedy trzeba reagować.",[16,76591,76592,76593,76596,76597,76600],{},"Raportując działania klientom oczywiście przesyłamy im ",[224,76594,76595],{},"listę zdobywanych linków z kilkoma podstawowymi parametrami",", lecz dla nich ważniejsze są zwykle inne aspekty – ",[224,76598,76599],{},"zmiany w ruchu organicznym, konwersje z Google (w tym także konwersje wspomagane), wzrost widoczności na w top3 i top10"," na określone słowa kluczowe. Staram się raportować zwracając uwagę na kwestie jakościowe, strategiczne, a nie tylko na wysłanie tabelki.",[12,76602,76604],{"id":76603},"adrian-pakulski-paq-studio",[224,76605,76606,76607],{},"Adrian Pakulski – ",[182,76608,76611],{"href":76609,"rel":76610},"http:\u002F\u002Fpaq-studio.com\u002F",[349],"Paq Studio",[16,76613,76614,76615],{},"Mam nadzieję, że w tym roku nie usłyszę już hasła pt. ",[224,76616,76617],{},"„Twórz atrakcyjne treści, linki przyjdą same”, bo to bullshit szyty grubą nicią.",[16,76619,76620,76621,76624],{},"Może i kiedy JasonHunt opublikuje kolejny wpis o zmianach w algorytmie Facebooka, będzie mógł liczyć na 5-10 linków organicznych, ale zapomnij, że linkbuilding w e-commerce zrobi ktoś za ciebie. Jeśli przeanalizujesz ostatnie publikacje mainstreamowych blogerów, dojdziesz do wniosku, że ",[224,76622,76623],{},"nawet chętnie udostępniane w SM materiały, mają niewiele backlinków",", a jak już mają, to połowa pochodzi z wpiętych widgetów RSS w sidebar Blogspota i WP w sekcjach „Blogi, które śledzę” (przyjmując zasadę, że mniejszy linkuje do większego, żeby coś sobie udowodnić).",[16,76626,76627,76628],{},"I podkreślę to raz jeszcze. Napisałem o treściach dostarczanych przez popularnych blogerów. A teraz pomyśl o swoim anonimowym przysklepowym blogu. Im mniejsza rozpoznawalność marki, tym mniejsze poparcie społeczne, a co za tym idzie, szansa na organiczny link building. Ba. Nawet jeśli jesteś właścicielem Media Marktu (ale nie jesteś), to ten sam materiał opublikowany na twoim blogu będzie nosił ",[224,76629,76630],{},"słabszy potencjał do naturalnego udostępniania na www, „bo komercja”.",[16,76632,76633,76634,76637,76638,76641],{},"Aha. Nie interesują mnie w tym kontekście share’y na FB i Twitterze, bo tutaj danych przybywa, ale doskonale wiesz, ",[224,76635,76636],{},"jakie przełożenie ma to na SEO. Żadne."," A nawet jeśli jakiekolwiek, to nieodczuwalne w ogólnym przebiegu kampanii. Sam FB jest crawlowany przez roboty Google, co jest sprawą oczywistą, ale ",[224,76639,76640],{},"linki pochodzące z niego nie są bezpośrednim czynnikiem rankingowym",". Przynajmniej nie teraz.",[16,76643,76644],{},"Jasne, na 50 share w SM wpadnie 1 share na regularnej stronie internetowej, ale mówimy cały czas o kropli w morzu potrzeb, a nie efektywnej budowie pozycji.",[16,76646,76647],{},"I nie chodzi o to, żeby SM nie robić, ale nie wierzyć, że jak coś robi duży zasięg na FB, to będzie żarło w Googlu.",[16,76649,76650,76651,76654],{},"A co zmieni 2018? Trend jest wszystkim znany. Liczba ogólnodostępnych miejscówek maleje i teraz inaczej nie będzie. W perspektywie ostatnich kilku lat liczba ogólnodostępnych serwisów, forów, blogów, z których bezkosztowo można pozyskać link z jakimś tam linkjuice’m, spadła o połowę. I nie mówię, że nowych site’ów nie przybywa, ale rynek zmienia się, jest coraz bardziej wyedukowany. ",[224,76652,76653],{},"Rozdawanie linków już dawno za nami."," Całość przypomina teraz handel na bazarze. Fora, na których można jeszcze przepchnąć BL są coraz solidniej łatane, a dostęp do linków ukrywany jest pod pretekstem rejestracji. No i są te miejscówki, w których administratorzy jeszcze nie zorientowali się, czego najszybciej przybywa w bazie danych ich serwerów. Ale oni te projekty trzymają, bo jeszcze kasa się spina. Jak przestanie, to forum umiera albo komercjalizuje się i znika z mapy „darmowego linkbuildingu”.",[16,76656,76657],{},"Wobec tego dziś albo okopujesz się, wydając $ w zewnętrzną infrastrukturę (np. artykuły sponsorowane, linki od mniej zasięgowych blogerów, np. tych na Blogspotach, którzy wbrew obiegowej opinii, są naprawdę dużą, aktywną, ale nadal słabo zauważaną społecznością, z mocnym potencjałem SEO), albo budujesz swoje zaplecze. Przyjdzie czas, kiedy wejście z czymś nowym na rynek, płacąc wyłącznie za strategię jako taką, nie będzie możliwe. Bo bez budżetu na zakup „powierzchni reklamowej”, linkbuilding będzie utrudniony. W skrócie, im więcej masz tego, czym sam zarządzasz, tym większą przewagę konkurencyjną budujesz dziś i za kilka lat.",[16,76659,76660,76661,76663],{},"A narzędzia? Te same co cała reszta, bez specjalnych odkryć. Z uwagą za to przyglądam się nowemu wskaźnikowi DR ",[224,76662,1405],{},". W końcu mamy namiastkę korelacji zasięgów organicznych (a co za tym idzie – szacunkowym ruchem) z profilem BL, a nie bezwzględną wartością BL jako taką. Z chwilą, kiedy piszę ten komentarz, jeszcze zbyt wcześnie, żeby go ocenić, ale przynajmniej mamy jakiś progres. Z Ahrefs’a robi się dobry kombajn z danymi – konkurencja zdecydowanie to przesypia. Czas pokaże.",[12,76665,76667],{"id":76666},"kamil-rybicki-nprofit",[224,76668,76669,76670],{},"Kamil Rybicki – ",[182,76671,58765],{"href":76672,"rel":76673},"http:\u002F\u002Fnprofit.net\u002Fpl\u002F",[349],[16,76675,76676],{},"Naszymi klientami są głównie witryny e-commerce. Specyfika pracy dla takich klientów wymaga poświęcania ogromnej uwagi nie tylko optymalizacji, ale również analizie prowadzonych działań. W tym celu tworzymy wiele dedykowanych narzędzi, które wspomagają realizowany przez nas proces link buildingu.",[16,76678,76679,76680,76683,76684,284],{},"Flagowym przykładem jest tutaj oprogramowanie rekomendujące ",[224,76681,76682],{},"najbardziej atrakcyjne podstrony do podlinkowania w oparciu o ilość oraz częstotliwość wyszukiwania fraz znajdujących się w okolicy TOP 5",". Oceniamy w ten sposób również przełożenie naszych działań na wzrost widoczności linkowanej podstrony, adresów podlinkowanych bezpośrednio oraz samej witryny. Nieocenione są tutaj dane dostarczane cyklicznie przez ",[224,76685,1405],{},[16,76687,76688,76689,76692,76693,76696,76697,76700,76701,76704],{},"Sam proces link buildingu poprzedzamy analizą linków konkurencji przy wykorzystaniu narzędzi takich jak ",[224,76690,76691],{},"Ahrefs, MajesticSEO"," czy mało znanego na polskim rynku ",[224,76694,76695],{},"megaindex.com",". Ten ostatni okazuje się najczęściej ",[224,76698,76699],{},"skarbnicą linków ukrywanych przez pozostałymi narzędziami",". Głównymi źródłami linków, które pozyskujemy do stron klientów są publikacje sponsorowane, tu z pomocą przychodzi nam baza platformy ",[224,76702,76703],{},"Whitepress",", mamy również zbudowane relacje z wieloma blogerami publikującymi dla nas treści.",[16,76706,76707,76708,284],{},"Skarbnicą linków często okazują się również sami właściciele sklepów, którzy wykorzystują swoje kontakty i znajomość branży. Obok artykułów sponsorowanych wykorzystujemy również dedykowane strony wspierające pozycjonowanie. W tym aspekcie przychodzi nam z pomocą nauka. Każde zaplecze weryfikujemy w izolowanym środowisku z zachowaniem metody naukowej. Skutecznie unikamy więc przekazywania negatywnych sygnałów za pośrednictwem stron wsparcia. Co warto tutaj podkreślić, z naszych obserwacji jasno wynika, że ",[224,76709,76710],{},"moc domeny nie jest skorelowana z widocznością w takich narzędziach jak Senuto czy Semstorm",[16,76712,76713],{},"W swojej pracy wykorzystujemy również własną infrastrukturę wspierającą pozycjonowanie. Zarządzamy nią poprzez rozbudowane, autorskie oprogramowanie. Wykorzystanie jej w strategii pozwala nam w znacznym stopniu ograniczyć koszty po stronie klienta. Ze względu na spam powstały na forach internetowych, zrezygnowaliśmy z wykorzystywania tego kanału pozyskiwania linków. Często określam taką metodę jako „8\u002F10” i niestety nie jest to ocena jakości, a ilości wypowiedzi z linkiem (w określonym temacie). Mam jednak świadomość, że również takie źródła linków mogą przyczynić się do wzrostu widoczności witryn klientów. Jest to w końcu forma dywersyfikacji linków. Nie stosujemy również żadnych form podlinkowania linków, wyjątkiem są oczywiście strony wpierające pozycjonowanie. Proces ten nie opiera się jednak o masowo pozyskiwane linki.",[16,76715,76716,76717,76720,76721,76723,76724,3222,76726,284],{},"Standardem jest również ",[224,76718,76719],{},"analiza linków kierowanych na strony błędów lub tak zwanych zepsutych linków",". Tutaj już po raz kolejny przychodzi nam z pomocą ",[224,76722,1405],{},". Ostatnim aspektem jest oczywiście raportowanie. Nasi klienci otrzymują nie tylko informacje na temat prowadzonych przez nas działań w danym miesiącu, ale również listę publikacji sponsorowanych. Prezentujemy również jak nasze działania przełożyły się na wzrost ruchu oraz widoczności w narzędziach takich jak ",[224,76725,1405],{},[224,76727,6291],{},[12,76729,76731],{"id":76730},"łukasz-suchy-ideo-force",[224,76732,76733,76734],{},"Łukasz Suchy – ",[182,76735,76737],{"href":35496,"rel":76736},[349],"Ideo Force",[16,76739,76740,76741,76744],{},"Miejsca na linki wyszukujemy np. w Google oraz poprzez ",[224,76742,76743],{},"analizowanie stron konkurencji z wykorzystaniem np. Ahrefsa",". Podczas zbierania miejsc do linkowania zwracamy bardzo dużą uwagę na ich jakość.Wszystkie linki prowadzące do serwisu klienta pozyskujemy ręcznie, unikając stron niskiej jakości. Posiadamy również własne, rozbudowane bazy miejsc z linkami, które regularnie aktualizujemy.",[16,76746,76747,76748,76751,76752,76755,76756,76758,76759,76762],{},"Podczas procesu tworzenia linków aktywnie korzystamy z ",[224,76749,76750],{},"Excela"," oraz narzędzi, które ułatwiają i automatyzują wiele czynności (jak np. ",[224,76753,76754],{},"Zennoposter","). Praktycznie wszystkie linki pozyskujemy ręcznie. Często wykorzystujemy też ",[224,76757,1405],{}," i jego funkcję „",[224,76760,76761],{},"Broken Backlinks","„.",[16,76764,76765,76766,3222,76769,284],{},"Wszystkie pozyskane linki, wraz ze wszelkimi danymi dostępowymi zapisujemy i raportujemy klientom. Z uwagi na to, że staramy się pozyskiwać tylko linki wysokiej jakości, to w większości przypadków indeksują się one samoczynnie. Jeśli jednak zachodzi potrzeba „wsparcia indeksacji”, to robimy to poprzez ",[224,76767,76768],{},"Indexification",[224,76770,76771],{},"RankerX",[16,76773,76774,76775,76778],{},"Stale monitorujemy profile linkowania naszych klientów z wykorzystaniem ",[224,76776,76777],{},"Ahrefs, Majestic i Search Console",", zwracając przy tym uwagę na nagłe wzrosty i spadki ilości linków.",[12,76780,76782,76783],{"id":76781},"aleksandra-józwik-netim","Aleksandra Józwik – ",[182,76784,76787],{"href":76785,"rel":76786},"http:\u002F\u002Fwww.netim.pl\u002F",[349],"Netim",[16,76789,76790,76791,76794],{},"Nie istnieje uniwersalna porada dotycząca linkowania, ponieważ każdy projekt wymaga indywidualnego podejścia. W naszej agencji spotykamy się z klientami bardzo ",[224,76792,76793],{},"dbającymi o swój wizerunek w sieci, co skutkuje analizowaniem i oceną nie tylko samego miejsca, ale również treści zamieszczonych wokół linka",". Z kolei niektórzy klienci nie angażują się tak mocno w ten aspekt, pozostawiając nam wolną rękę. Kolejną kwestią jest branża – ta ścisła i wysokospecjalizowana wymaga większego nakładu finansowego oraz angażowania ekspertów, także po stronie firmy, z którą współpracujemy, gdyż to oni najlepiej znają swoją branżę.",[16,76796,76797,76798,76801],{},"Dla mnie linkowanie odgrywa ważną rolę w procesie pozycjonowania, ale rozpoczęcie linkowania bez poprawnie zoptymalizowanej strony to strata czasu i pieniędzy. Dlatego pierwszym krokiem powinno być uporządkowanie i zamknięcie wszystkich kwestii technicznych. Ważne jest określenie ",[224,76799,76800],{},"sytuacji wyjściowej dotyczącej profili linków zewnętrznych"," – jakiego rodzaju i gdzie były zamieszczane? Czy stosowane były przekierowania z innych domen? Czy zgłoszony został plik Disavow? Czy linki w postaci banerów posiadają uzupełniony atrybut ALT? Czy pojawiają się jeszcze linki site-wide? Czy mamy możliwość skontaktowania się z właścicielami stron i wprowadzenie zmian? Czy linki prowadzą w przeważającej ilości do jednej strony?",[16,76803,76804,76805,76808,76809,717,76812,76814,76815,284],{},"Należy także ustalić, ",[224,76806,76807],{},"czy linki nie prowadzą do stron, które zostały usunięte z serwisu"," – to samo można wykorzystać podczas analizy linków konkurencji. Po znalezieniu takich linków można skontaktować się z właścicielem strony w celu zamieszczenia naszego linka. Bardzo przydatne w tej analizie są podstawowe narzędzia: ",[224,76810,76811],{},"Clusteric, Majestic",[224,76813,1405],{},". Warto uwzględnić też dane z raportu Linki do Twoje witryny z ",[224,76816,1416],{},[16,76818,76819],{},"Należy także porozmawiać z klientem na temat obranej strategii linkowania i ustalić jasne zasady dotyczące współpracy w tym zakresie, aby uniknąć nieporozumień i tłumaczeń odnośnie wybranego miejsca. Kto odpowiada za pokrycie kosztów publikacji content marketingowej? Czy pojawiają się jakieś zastrzeżenia natury prawnej w zakresie używanych słów kluczowych lub miejsc? Czy nie ma przeciwwskazań do nawiązania współpracy z influencerami?",[16,76821,76822,76823,76826,76827,76830],{},"Pierwszym krokiem do pozyskania wartościowych linków jest ",[224,76824,76825],{},"stworzenie pliku ze stronami konkurencyjnymi"," – pomocne może być tu ",[224,76828,76829],{},"Senuto, SimilarWeb"," oraz samodzielna analiza TOP10 dla kluczowych fraz. A następnie, jeśli nie jest to zablokowane, sprawdzenie profili linków zewnętrznych oraz wybranie tych najbardziej wartościowych miejsc. W przypadku niektórych klientów można poprosić o zamieszczenie logo na stronie jego klienta za wykonaną usługę lub w przypadku, gdy jest on dystrybutorem danego produktu.",[16,76832,76833,76834,76837],{},"W strategii warto uwzględnić współpracę z blogerami\u002Finfluencerami, w czym pomocna jest utworzona w danej agencji baza lub platformy podobne do ",[224,76835,76836],{},"Reachablogger",". Takie linki bardzo często oprócz wartości dla strony generują duże zainteresowanie ze strony użytkowników, zwłaszcza jeśli bloger faktycznie dba o kontakt ze swoją grupą odbiorców.",[16,76839,76840,76841,76844],{},"W naszej agencji staramy się pracować nad ",[224,76842,76843],{},"tworzeniem własnych portali tematycznych",", ale jest to dość kosztowny zabieg i ma ograniczenia w przypadku dużej liczby klientów. W grę wchodzi także testowanie firm zajmujących się pozyskiwaniem linków oraz współpraca z freelancerami – to rozwiązanie wymaga jednak wielokrotnych testów, aby mieć pewność, że zlecenie zostanie wykonane prawidłowo.",[16,76846,76847],{},"Jeśli chodzi o indeksację to sprawdzamy ją w ciągu kilku dni od pozyskania linków i zamieszczamy je w arkuszu Excel, aby mieć możliwość ponownej ich analizy i oceny.",[16,76849,76850],{},[182,76851,76853],{"href":11499,"rel":76852},[349],[32,76854],{"alt":34,"src":76855},"https:\u002F\u002Flinkhouse.pl\u002Fwp-content\u002Fuploads\u002F0218\u002F02\u002FGroup-42.png",{"title":34,"searchDepth":190,"depth":190,"links":76857},[76858,76860,76862,76864,76866,76868],{"id":76436,"depth":190,"text":76859},"Sławek Borowy – Asante",{"id":76509,"depth":190,"text":76861},"Szymon Słowik – Takaoto.pro",{"id":76603,"depth":190,"text":76863},"Adrian Pakulski – Paq Studio",{"id":76666,"depth":190,"text":76865},"Kamil Rybicki – NPROFIT",{"id":76730,"depth":190,"text":76867},"Łukasz Suchy – Ideo Force",{"id":76781,"depth":190,"text":76869},"Aleksandra Józwik – Netim","2018-02-23","W listopadzie opublikowaliśmy tekst Link building – narzędzia i procesy 12 praktyków, który spotkał się z dużym zainteresowaniem i bardzo dobrym przyjęciem. W gorącym okresie ostatniego kwartału","\u002Fblog\u002Fimages\u002Flink-building-narzedzia-i-procesy-praktykow-czesc-2.webp",{},"\u002Fblog\u002Flink-building-narzedzia-i-procesy-praktykow-czesc-2","16 min czytania",{"title":76384,"description":76871},"blog\u002Flink-building-narzedzia-i-procesy-praktykow-czesc-2","SPoSJrQgSvJp9fO8afaOLkZCf-7oVM65b2ESJbbYqnE",{"id":76880,"title":76881,"author":377,"body":76882,"category":26600,"coverStyle":197,"date":77108,"description":77109,"excerpt":197,"extension":200,"image":77110,"meta":77111,"navigation":203,"path":77112,"readTime":6251,"seo":77113,"seoDescription":197,"stem":77114,"__hash__":77115},"blog\u002Fblog\u002Fmichal-barczyk-o-seo-w-x-kom-pl-kolarstwie-i-warzeniu-piwa.md","Michał Barczyk o SEO w x-kom.pl, kolarstwie i warzeniu piwa",{"type":9,"value":76883,"toc":77097},[76884,76904,76908,76915,76928,76934,76940,76947,76950,76956,76963,76966,76972,76983,76989,77004,77011,77017,77020,77026,77032,77043,77046,77049,77055,77058,77064,77067,77073,77076,77090],[16,76885,76886,76889,76890,76897,76898,76903],{},[224,76887,76888],{},"Michał Barczyk"," – Niezależny specjalista SEO o międzynarodowym doświadczeniu. Od 2006 roku bada, obserwuje i testuje rozwój algorytmiki wyszukiwarek internetowych. SEO Team Leader w polskiej sieci sklepów komputerowych ",[224,76891,76892],{},[182,76893,76896],{"href":76894,"rel":76895},"https:\u002F\u002Fwww.x-kom.pl\u002F",[349],"x-kom",". Prowadzi także własną agencję reklamową ",[224,76899,76900],{},[182,76901,58134],{"href":58130,"rel":76902},[349],", specjalizującą się w realizowaniu celów biznesowych klientów z wykorzystaniem kanałów internetowych. Po godzinach sportowiec z pasją, koneser regionalnych piw.",[220,76905,76906],{"id":75997},[224,76907,76000],{},[16,76909,76910,76911,76914],{},"Tematyką optymalizacji oraz pozycjonowaniem stron internetowych zainteresowałem się już w 2006 roku. Właśnie wtedy, wraz ze szkolnym kolegą Wojtkiem stworzyliśmy rozbudowany portal z tapetami na pulpit. Ten okres był dla mnie szczególnie miły. Dodawanie strony do toplist, wymiana linków, standardowe działania na forach dyskusyjnych, będących prawdziwym miejscem wymiany podglądów i odkrywania zakątków Internetu. ",[224,76912,76913],{},"W okresach przedświątecznych, generowaliśmy ponad 1 500 000 wizyt miesięcznie."," Chyba każdy z Was w tamtym okresie zmieniał tapetę na świąteczną?!",[16,76916,76917,76920,76921,76924,76925,284],{},[224,76918,76919],{},"Komercyjnie do tematu podszedłem na przełomie lat 2012\u002F2013."," Był to czas dużych zmian w algorytmach wyszukiwarek oraz upadku wielu małych agencji reklamowych, które opierały swoje działania wyłącznie o szablonowe działania z zakresu link buildingu.  Podjęcie się napisania ",[224,76922,76923],{},"pracy magisterskiej o tematyce z zakresu optymalizacji stron internetowych pod kątem wyszukiwarek internetowych"," pozwoliło mi w pełni usystematyzować posiadaną wiedzę. Był to czas, w którym udało mi się poznać wiele ciekawych zależności związanych z technicznym podejściem do tworzenia stron ",[182,76926,10026],{"href":10024,"rel":76927},[349],[220,76929,227,76931],{"id":76930},"na-co-dzień-pracujesz-w-x-kompl-jak-wygląda-praca-specjalisty-seo-w-e-commerce",[224,76932,76933],{},"Na co dzień pracujesz w x-kom.pl – jak wygląda praca specjalisty SEO w e-commerce?",[16,76935,76936,76939],{},[224,76937,76938],{},"Praca specjalisty SEO w dużym e-commerce znacząco odbiega od pracy w agencji reklamowej."," Pracując nad kilkoma projektami przez kilka lat jesteś w stanie zagłębić się w projekt, znasz wszystkie mocne i słabe elementy każdej strony, za którą odpowiadasz.",[16,76941,76942,76943,76946],{},"Patrząc z perspektywy x-kom to warto na początku wspomnieć, że ",[224,76944,76945],{},"stronę współtworzy teraz około 200 osób",". Praca specjalisty SEO opiera się przede wszystkim na wpajaniu dobrych praktyk optymalizacyjnych na każdym poziomie edycji oraz znajdowaniu rozwiązań, które zadowolą zarówno część biznesową jak i marketingową. Do zadań zespołu SEO należy także przygotowywanie dokładnych dokumentacji wdrożeń, testy przedwdrożeniowe i sprawdzanie wdrożeń, analiza konkurencji, tworzenie i korekta treści, wyznaczanie trendów i wiele, wiele innych bardziej lub mniej ciekawych zadań.",[16,76948,76949],{},"To co sam osobiście najbardziej cenię, to zespół wysokiej klasy specjalistów z którymi pracuję oraz możliwość partycypowania w różnego rodzaju akcjach promocyjnych. Uczestnictwo w wielu projektach pozwala na rozwój w innych kierunkach marketingu, zarówno internetowego jak i tradycyjnego.",[220,76951,76953],{"id":76952},"wiem-że-wcześniej-pracowałeś-na-zagranicznych-wersjach-polskiego-e-commerce-senetic-czym-różni-się-seo-w-innych-krajach",[224,76954,76955],{},"Wiem, że wcześniej pracowałeś na zagranicznych wersjach polskiego e-commerce Senetic – czym różni się SEO w innych krajach?",[16,76957,76958,76959,76962],{},"Praca na rynkach zagranicznych wymaga w pierwszej kolejności wykonanie ",[224,76960,76961],{},"kompletnego researchu i badania danego kraju",". Stworzenie zestawienia konkurencji bezpośredniej i pośredniej. Wytypowanie odpowiednich portali tematycznych i krajowych na których jest jakakolwiek szansa by się pojawić.",[16,76964,76965],{},"Następnym krokiem jest pełna optymalizacja strony pod frazy wyszukiwane w danym kraju. Ten element warto konsultować z regionalnymi specjalistami – SEO bądź marketingu internetowego. Następnie czeka nas znalezienie regionalnych copywriterów (z którymi nie zawsze porozumiesz się w języku angielskim). Rozmowy z nimi pozwalają często zrozumieć dany rynek i dostosować działania pod specyfikę danego kraju. Tworząc przy tym rzetelne zaplecza i zaplanować całą pracę związaną z publikacjami treści.",[16,76967,76968,76969,284],{},"Główne różnice jakie można zauważyć podczas działań zagranicą to ",[224,76970,76971],{},"miejsca i formy reklamy, które w jednych krajach mogą być uznawane w pełni za naturalne, w innych natomiast uznawane za ogromny spam",[16,76973,76974,76975,76982],{},"Natomiast to co najmilej wspominam z okresu pracy w ",[224,76976,76977],{},[182,76978,76981],{"href":76979,"rel":76980},"https:\u002F\u002Fwww.senetic.pl\u002F",[349],"Senetic",", to atmosfera jaka panowała w firmie, a także kontakt ze specjalistami z wielu krajów. Praca z nimi pozwoliła na poznanie różnych podejść do tematu pozycjonowania oraz regionalnych technik jakie są stosowane dla zwiększania widoczności stron. Oczywiście każdy rynek wymaga też wstępnego zapoznania się z językiem i kulturą panującą w danym kraju.",[220,76984,76986],{"id":76985},"wracając-do-x-kompl-jak-wyglądają-u-was-procesy-związane-z-link-buildingiem",[224,76987,76988],{},"Wracając do x-kom.pl – j****ak wyglądają u Was procesy związane z link buildingiem?",[16,76990,76991,76992,76999,77000,77003],{},"Opracowana strategia rozwoju kanału organicznego (jak i innych kanałów) dla sklepów grupy x-kom (x-kom.pl oraz ",[182,76993,76996],{"href":76994,"rel":76995},"https:\u002F\u002Fwww.al.to\u002F",[349],[224,76997,76998],{},"al.to","), opiera się na ",[224,77001,77002],{},"budowaniu społeczności wokół sklepu oraz dostarczaniu wysokiej jakości pomocnych materiałów",", bądź nigdzie niepublikowanych informacji. Naszym celem jest doświadczenie użytkownika, pragniemy by klient traktował nas zarówno jako sklep z bardzo dobrą obsługą klienta, jak i źródło wiedzy na tematy związane z produktami jakie oferujemy. Sam osobiście nie pamiętam bym stworzył jakikolwiek link do strony, czy kupił jakąkolwiek publikację w celu podniesienia pozycji strony w wyszukiwarkach internetowych.",[16,77005,77006,77007,77010],{},"Patrząc natomiast na mniejsze projekty jakie prowadzę z swojej agencji, to ",[224,77008,77009],{},"dostosowujemy działania pod budżet i oczekiwania klienta"," – budujemy dedykowane zaplecza, zdobywamy renomowane domeny do przekierowania, tworzymy materiały PR oraz teksty sponsorowane, tworzymy wizytówki NAP oraz wyszukujemy nisz na których danych projekt ma szansę szybko się wybić. Dość mocno odchodzimy od działań z zakresu ilościowego marketingu szeptanego, nie wspominając o katalogowaniu czy innych formach nietematycznego linkowania.",[220,77012,77014],{"id":77013},"widziałeś-zapewne-wyniki-badania-link-building-w-polsce-2017-było-w-nich-coś-co-cię-zaskoczyło",[224,77015,77016],{},"Widziałeś zapewne wyniki badania „Link building w Polsce – 2017” – było w nich coś, co Cię zaskoczyło?",[16,77018,77019],{},"Na początku chciałbym Wam pogratulować za zebranie tak dużej ilości respondentów do ankiety. Wracając do wyników, zadziwiająca jest mała liczba zapleczy dedykowanych pod konkretne projekty. Wynika to zapewne z krótkoterminowych strategii dla poszczególnych projektów i profilu polskiego klienta, który cechuje się niecierpliwością.",[16,77021,77022,77023],{},"Ciężko natomiast podejść do zestawienia w kontekście całego rynku. Każda branża wymaga nieco innych działań, dostosowanych do potrzeb i możliwości klienta. Warto zwrócić uwagę na jeden nieporuszony w artykule aspekt. ",[224,77024,77025],{},"Mianowicie aktywne działania promocyjne firmy, kompleksowa obsługa klienta końcowego oraz szerokie partnerstwo B2B pomagają w procesie link buildingu.",[220,77027,77029],{"id":77028},"twoja-seowróżba-na-2018",[224,77030,77031],{},"Twoja SEOwróżba na 2018?",[16,77033,77034,77035,77038,77039,77042],{},"Myślę, że ",[224,77036,77037],{},"dobry specjalista SEO myśli już o 2019, 2020 roku",". W 2018 roku można spodziewać się lepszego ",[224,77040,77041],{},"dopasowania wyników pod wyszukiwania głosowe."," Coraz bardziej widoczne będzie także selekcjonowanie treści pod względem typu i tematyczności. Ważnym aspektem staną się krótkie odpowiedzi bezpośrednie – Direct Answers oraz powiązania danych adresowych dla wyników lokalnych.",[16,77044,77045],{},"Ciekawiej zapowiada się natomiast rozwój wyszukiwarki w latach kolejnych, która przy ogromnej ilości notyfikacji push i innych powiadomień będzie musiała sama sugerować treść, która nas zainteresuje. Agregacja wyników sportowych, opinii z portali opiniotwórczych, trendów z kanałów Social to elementy, które już niedługo powinny w całości być notyfikowane przez wyszukiwarkę.",[16,77047,77048],{},"Google wraz z Amazonem coraz śmielej kroczą także w kierunku pełnej identyfikacji produktowej. Ujednolicenie produktowe wraz z rozszerzaniem wykorzystania danych strukturalnych prawdopodobnie przyczyni się do rewolucji prezentacji wyników AdWords oraz organicznych dla kart produktowych.",[220,77050,77052],{"id":77051},"rowery-skąd-zajawka-na-ile-jesteś-teraz-praktykujący",[224,77053,77054],{},"Rowery – skąd zajawka, na ile jesteś teraz praktykujący?",[16,77056,77057],{},"Rower w moim życiu pojawił się podczas wyboru obozu wakacyjnego w 2006 roku. Właśnie wtedy zdecydowałem się na prawie dwutygodniową wyprawę z Oświęcimia do Przemyśla. Trasa obejmowała przepiękne Bieszczadzkie rejony. Od 2007 roku spróbowałem swoich sił w maratonach kolarskich. Dzięki wsparciu klubu, który obecnie nosi nazwę Gomola Trans Airco udało mi się dość mocno rozwinąć właśnie tą pasję.",[16,77059,77060,77063],{},[224,77061,77062],{},"W latach 2011-2013 legitymowałem się profesjonalną licencją PZKOLu."," Pozwoliło mi to startować w zawodach XC oraz Maratonach punktowanych do międzynarodowej unii kolarskiej – UCI. A sama rywalizacja z mistrzem świata i przyszłym mistrzem olimpijskim – Jaroslavem Kulhavým na długo zostanie w mojej pamięci.",[16,77065,77066],{},"Obecnie rower traktuję typowo rekreacyjnie. Stanowi dobrą odskocznię od codziennych obowiązków i zadań.",[220,77068,77070],{"id":77069},"piwo-jesteś-koneserem-ale-też-współtwórcą-jednego-z-piw",[224,77071,77072],{},"Piwo – jesteś koneserem, ale też współtwórcą jednego z piw",[16,77074,77075],{},"Konserem, hehe… dość mocno powiedziane, ale tak. Od zawsze odkąd pamiętam lubiłem próbować nowych, niespotykanych smaków, stąd też podobnie było w przypadku piwa. Warto wspomnieć, że zauważalny rozwój piwowarstwa regionalnego i domowego nastąpił w Polsce dopiero w 2013 roku.",[16,77077,77078,77079,10027,77086,77089],{},"W tym roku wraz z dobrymi znajomi Iwoną Gruszką oraz Arturem Lesiakiem (wspomnę, że to wybitni specjaliści SEM) udało dołączyć się do uwarzenia 69. warki ",[224,77080,77081],{},[182,77082,77085],{"href":77083,"rel":77084},"https:\u002F\u002Fwww.facebook.com\u002FHoldaChmielu\u002F",[349],"Browaru Domowego Hołda Chmielu",[224,77087,77088],{},"Michał Anioł",", bo taką nazwę nosiło uwarzone piwo, było specyficzną odmianą Lime Porter. Było to ciemne porterowe piwo z odrobiną przegotowanego zestu z limonek i cytryn. Inspirowany Coca Colą Lime trunek szybko zyskał upodobanie wśród bliższych i dalszych znajomych. To za co szczególnie cenię Iwonę i Artura to pasja, która poza domowym warzeniem piwa rozwija i buduje więzi oraz inicjuje kolejne spotkania w pozytywnej, piwnej atmosferze.",[16,77091,77092,77093,77096],{},"Nie wiem czy wiecie, ale Browar Hołda Chmielu zrobił niezłe zamieszanie na rynku piw domowych, ",[224,77094,77095],{},"wygrywając największą na śląsku Bitwę Piwowarów Beer Cup Kato 2017",". Natomiast w sklepach pojawiły się już pierwsze butelki sygnowane logiem Hołdy Chmielu – Tornado IPA.",{"title":34,"searchDepth":190,"depth":190,"links":77098},[77099,77100,77102,77103,77104,77105,77106,77107],{"id":75997,"depth":359,"text":76000},{"id":76930,"depth":359,"text":77101}," Na co dzień pracujesz w x-kom.pl – jak wygląda praca specjalisty SEO w e-commerce?",{"id":76952,"depth":359,"text":76955},{"id":76985,"depth":359,"text":76988},{"id":77013,"depth":359,"text":77016},{"id":77028,"depth":359,"text":77031},{"id":77051,"depth":359,"text":77054},{"id":77069,"depth":359,"text":77072},"2017-12-13","Michał Barczyk – Niezależny specjalista SEO o międzynarodowym doświadczeniu. Od 2006 roku bada, obserwuje i testuje rozwój algorytmiki wyszukiwarek internetowych. SEO Team Leader w polskiej sieci skle","\u002Fblog\u002Fimages\u002Fmichal-barczyk-o-seo-w-x-kom-pl-kolarstwie-i-warzeniu-piwa.webp",{},"\u002Fblog\u002Fmichal-barczyk-o-seo-w-x-kom-pl-kolarstwie-i-warzeniu-piwa",{"title":76881,"description":77109},"blog\u002Fmichal-barczyk-o-seo-w-x-kom-pl-kolarstwie-i-warzeniu-piwa","Ai-5ZLvygcfDEqQpdsg4hGgCaqIk7M8sByQ7-l27FNY",{"id":77117,"title":77118,"author":377,"body":77119,"category":5063,"coverStyle":197,"date":78397,"description":78398,"excerpt":197,"extension":200,"image":78399,"meta":78400,"navigation":203,"path":78401,"readTime":78402,"seo":78403,"seoDescription":197,"stem":78404,"__hash__":78405},"blog\u002Fblog\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow.md","Link building — narzędzia i procesy wykorzystywane przez 12 praktyków",{"type":9,"value":77120,"toc":78371},[77121,77123,77142,77148,77156,77170,77175,77185,77196,77223,77234,77244,77258,77264,77270,77279,77286,77289,77299,77303,77315,77329,77336,77347,77359,77370,77374,77377,77380,77387,77398,77406,77416,77423,77434,77437,77441,77448,77459,77466,77469,77472,77477,77483,77490,77493,77500,77505,77511,77517,77542,77545,77549,77555,77564,77583,77590,77593,77602,77609,77614,77625,77639,77644,77666,77671,77687,77706,77713,77720,77725,77728,77734,77742,77751,77764,77767,77771,77784,77793,77799,77806,77811,77821,77828,77835,77842,77851,77856,77859,77864,77874,77877,77880,77885,77893,77904,77912,77925,77934,77960,77998,78005,78039,78054,78068,78077,78082,78089,78093,78105,78111,78116,78131,78140,78144,78155,78159,78166,78170,78185,78188,78197,78206,78217,78220,78235,78244,78249,78254,78263,78269,78276,78281,78291,78297,78303,78312,78322,78325,78332,78337,78350,78353,78359,78365],[16,77122,76400],{},[678,77124,77125,77131,77136],{},[54,77126,77127,77130],{},[224,77128,77129],{},"Link prospecting","\u002Fwyszukiwanie miejsc, z których pozyskują linki",[54,77132,77133,76411],{},[224,77134,77135],{},"Proces pozyskiwania linków",[54,77137,77138,77141],{},[224,77139,77140],{},"Zarządzanie, raportowanie, monitorowanie profilu linków"," – co dalej dzieje się ze zdobytymi linkami, czy są dodatkowo indeksowane, jakie narzędzia do monitoringu profilu linków biorą udział w procesie, czy stosowane są pomoce w tworzeniu raportów z kampanii link buildingu",[16,77143,77144,77145],{},"Część z nich odniosła się bezpośrednio do pytań, inni przedstawili stosowany proces link buildingu w bardziej opisowy sposób. Wszyscy natomiast podzielili się konkretnymi, ",[224,77146,77147],{},"praktycznymi informacjami o realiach linkowania w agencjach i dużych ecommerce’ach.",[16,77149,77150,77151,284],{},"Co ciekawe najczęściej wymienianą metodą zdobywania linków jest analiza profilu linków konkurencji, czyli ",[224,77152,77153],{},[182,77154,5010],{"href":5008,"rel":77155},[349],[16,77157,77158,77159,77162,77163,3222,77166,77169],{},"Koniec listopada nie jest optymalnym terminem na publikację tego typu tekstu i już teraz wiemy, że po nowym roku pojawi się jego druga część zawierająca wypowiedzi kilkunastu osób, które teraz wymigały się niedoczasem (nawet im wierzymy). Z drugiej strony objętość tego co przedstawiamy poniżej sprawia, że można powiedzieć „dobrze się złożyło” – ponad 40 000 znaków to chyba aż nadto lektury na długi, listopadowy wieczór. ",[224,77160,77161],{},"12 praktyków, ponad 40 narzędzi i wiele przykładów ich praktycznego zastosowania w link buildingu."," Oprócz wiele uwag dodatkowych np. na temat tego ",[224,77164,77165],{},"jakie cechy powinien mieć dobry link builder",[224,77167,77168],{},"jak pozyskać linki dzięki logo strony",". Zapraszamy do lektury!",[16,77171,77172],{},[949,77173,77174],{},"Większość pogrubień jest naszego autorstwa.",[12,77176,77178,77179,77184],{"id":77177},"dariusz-jurek-head-of-seo-w-sales-tubevm","Dariusz Jurek – Head of SEO w ",[182,77180,77183],{"href":77181,"rel":77182},"http:\u002F\u002Fwww.salestube.pl\u002F",[349],"Sales Tube","\u002FVM",[16,77186,77187,77188,77191,77192,77195],{},"Jako Sales Tube współpracujemy z dużymi i prestiżowymi klientami, dlatego nie możemy pozwolić sobie na ryzykowne techniki. ",[224,77189,77190],{},"Dział SEO podzielony jest na 3 sekcje: kontent, techniczne seo i link building."," Każda z tych osób, charakteryzuje się określonym zestawem cech osobowości. Specjalista SEO musi sprawnie posługiwać się zestawem niezbędnych w swojej pracy narzędzi analitycznych. Osoba zajmująca się contentem powinna mieć świetne wyczucie językowe, z kolei ",[224,77193,77194],{},"link buildera można porównać do barmana, który szybko nawiązuje relacje i potrafi rozmawiać z każdym na każdy temat"," . Oczywiście wszyscy powinni być na bieżąco z aktualizacjami Google’a i nowościami. W Sales Tube mimo, a może dzięki specjalizacji wspólnie pracujemy nad całościową strategią SEO dla naszych klientów.",[16,77197,77198,77199,77202,77203,77206,77207,77210,77211,77214,77215,77218,77219,77222],{},"Pierwszym elementem, który bierzemy pod uwagę przy tworzeniu strategii link buildingowej jest ",[224,77200,77201],{},"research na temat branży i klienta",", z którym mamy współpracować. Sprawdzamy przede wszystkim, co “działa” w danej branży oraz ",[224,77204,77205],{},"z jakich stron pozyskują linki nasi konkurenci",". Od początku zakładamy dwukierunkowe działania  składające się z ",[182,77208,11960],{"href":5206,"rel":77209},[349]," oraz ich odzyskiwania z istniejących już wpisów, o ile klient jest podmiotem, który wzbudza zainteresowanie w internecie. Następnym krokiem jest dobranie odpowiedniego narzędzia do wykonania harvestu w oparciu o zidentyfikowane frazy kluczowe, na które wyświetla się konkurencja. Najczęściej korzystamy ze ",[224,77212,77213],{},"Scrapeboxa",", ale nie jest to regułą. Im trudniejsza i bardziej konkurencyjna branża, tym ważniejsze jest sprawne korzystanie z operatorów wyszukiwania i dobrego proxy. Kolejnym krokiem jest odfiltrowanie listy i zostawienie “mocnych miejscówek”.  Na tym etapie korzystamy z ",[224,77216,77217],{},"Clusterica"," i API (",[224,77220,77221],{},"Majestic, MOZ, Ahrefs","). Domeny są również sprawdzane przez nas “ręcznie” pod kątem jakościowym.",[16,77224,77225,77226,77229,77230,77233],{},"Bardzo ważne jest, aby już na początkowym etapie współpracy uzyskać od klienta informację, w jaki sposób możemy prowadzić nasze działania link buildingowe oraz, ",[224,77227,77228],{},"czy nie ma istotnych przeciwwskazań prawnych do pozyskiwania lub odzyskiwania linków"," w określonych miejscach. Leki, alkohol, papierosy to sektory rynku, w których działania link buildingowe wymagają znacznie większej wiedzy i elastyczności, niż np. rynek FMCG. Ustalenia z klientem powinny obejmować również jak najbardziej szczegółowy briefing dotyczący strategii całej komunikacji produktu lub usługi, w szczególności jeśli w onlinie prowadzone są równolegle już inne działania. ",[224,77231,77232],{},"Daje to możliwość wzmocnienia działaniami link buildingowymi pozostałych aktywności reklamowych klienta w sieci."," Jeśli klient posiada w swoim portfolio inne portale i są one powiązane tematycznie z domeną, której profil linków mamy budować staramy się pozyskać linki z tych serwisów oraz rozpatrujemy możliwość wymiany linków z innymi partnerami, z którymi współpracuje.",[16,77235,77236,77237,77240,77241],{},"Mała uwaga. ",[224,77238,77239],{},"Często niedocenianym i zaniedbywanym obszarem jest reklama banerowa."," Udostępniając baner lub kupując obszar reklamy w celach link buildingowych, często zapinane są dodatkowe kody zliczające, przez co linkowanie odbywa się z dodatkowymi redirectami 302, nie przekazującymi pełnej mocy. ",[224,77242,77243],{},"Jeżeli banery są kupowane jedynie w celach link buildingowych zadbajmy o prawidłowe linkowanie bez zapinania dodatkowych znaczników do linku.",[16,77245,77246,77247,77250,77251,10027,77254,77257],{},"Jeśli chodzi o odzyskiwanie linków – ważnym elementem naszej pracy jest stały monitoring marki na określone frazy, co pozwala na szybkie reagowanie, gdy na temat produktu, usługi lub całego serwisu naszego klienta pojawiają się niepodlinkowane wzmianki. Na tym etapie wykorzystujemy ",[224,77248,77249],{},"Brand24, SentiOne"," i regularny harvest, pomocne szczególnie przy pracy w dużymi klientami, na temat których pojawia się wiele opinii w sieci. Szukamy również stron zawierających błędne linki (błędy 404, 500) – tutaj z pomocą przychodzi np. ",[224,77252,77253],{},"Ahrefs, Majestic, OpenSiteExplorer",[224,77255,77256],{},"Staramy się zaktualizować linki kierujące do błędnych podstron lub ustawić przekierowania 301 dla pojedynczych podstron."," Warto szukać narzędzi lub napisać własny skrypt, który kontroluje, czy dany link jest nadal dostępny, czy ktoś w pliku robots.txt lub w meta nie zablokował dostępu do sekcji serwisu lub url, w której znajduje się artykuł. Niestety doświadczenie wskazuje, że takie sytuacje się zdarzają i nie jest to niestety rzadkością.",[16,77259,77260,77263],{},[224,77261,77262],{},"Ważnym elementem strategii link buildingowej jest przede wszystkim budowanie relacji."," Najkorzystniejsze z naszego punktu widzenia jest pozyskiwanie linków w drodze wymiany wartości, czyli staramy się, aby partner, od którego chcemy pozyskać wartościowy link otrzymał od nas interesujący go “zwrot z tej inwestycji”. Barter lub usługa oferowane przez klienta działają lepiej niż wynagrodzenie finansowe. Sprawny link builder potrafi odzyskać część linków wyłącznie za pomocą rozmowy lub maila i nam się to wielokrotnie udało. Zbudowaliśmy własną bazę blogerów i portali, które wykorzystujemy do współpracy przy różnych klientach. Współorganizujemy również eventy, z których powstają podlinkowane relacje, często dla kilku klientów jednocześnie. Zlojalizowaną bazę można potem wykorzystywać do innych akcji promocyjnych w socialach.",[16,77265,77266,77269],{},[224,77267,77268],{},"Warto zwrócić uwagę na jeszcze jeden fakt – bardzo ważne jest, aby link buildingiem zajmowała się osoba o silnej osobowości, ale jednocześnie posiadająca łatwość nawiązywania kontaktów i wzbudzania zaufania."," Zdarzało nam się wielokrotnie, że podczas outreachu spotykaliśmy się z osobami, które dzieliły się swoimi szczegółami z życia prywatnego, które wpływały na współpracę. Kluczowa w takich sytuacjach okazuje się empatia. Na porządku dziennym są nieuprzejme odpowiedzi na maile i zrywanie kontaktu. W takiej sytuacji link builder powinien wykazać się nie tylko umiejętnościami negocjacyjnymi, ale i wiedzą z zakresu psychologii. Musi to być więc osoba wszechstronna, która wierzy w to, co robi i nie poddaje się.",[12,77271,77273,77274],{"id":77272},"jakub-kękuś-seo-specialist-w-promotraffic","Jakub Kękuś – SEO Specialist w ",[182,77275,77278],{"href":77276,"rel":77277},"http:\u002F\u002Fpromotraffic.pl\u002F",[349],"Promotraffic",[16,77280,77281,77282,77285],{},"Jednym z największych wyzwań, z jakimi spotkają się specjaliści SEO, są ",[224,77283,77284],{},"kampanie linkbuildingowe",", które mają istotne znaczenie zarówno podczas budowania widoczności w organicznych wynikach wyszukiwania jak i świadomości marki na rynku.",[16,77287,77288],{},"Temat pozyskiwania linków z pozoru wydaje się prosty – tego rodzaju strategie były wielokrotnie opisywane, a informacje na ten temat można bez problemu znaleźć w wyszukiwarce. Dlaczego więc ten temat zawsze wraca?",[16,77290,77291,77292,947,77295,77298],{},"Odpowiedź jest bardzo prosta – ",[224,77293,77294],{},"skutecznych",[224,77296,77297],{},"działań linkbuildingowych nie da się zautomatyzować",". Różne działania są skuteczne (lub nie) dla różnych projektów, dlatego najważniejsze jest stworzenie odpowiedniej strategii, odpowiadającej potrzebom konkretnego projektu i uwzględniającej jego specyfikę.",[687,77300,77302],{"id":77301},"strategia-linkbuildingowa","Strategia linkbuildingowa",[678,77304,77305],{},[54,77306,77307,77308,77311,77312,77314],{},"Pierwszym krokiem do stworzenia skutecznej strategii jest ",[224,77309,77310],{},"określenie celu",", który chcemy za jej pomocą osiągnąć.",[269,77313],{},"\nW zależności od projektu cele mogą być naprawdę różne np:",[51,77316,77317,77320,77323,77326],{},[54,77318,77319],{},"wzrost widoczności strony na wybrane słowo kluczowe lub grupę słów kluczowych,",[54,77321,77322],{},"ogólna poprawa profilu linków stron,",[54,77324,77325],{},"wzrost świadomości marki na rynku,",[54,77327,77328],{},"wzrost konwersji na stronie.",[16,77330,77331,77332,77335],{},"W ogólnych działaniach SEO te cele mogą się przenikać, jednak ",[224,77333,77334],{},"określenie najważniejszego celu będzie kluczowe w realizacji efektywnych kampanii linkbuildingowych."," Jest to ważne, bo każdy z aspektów, na których się skupimy, będzie się różnił, w zależności od tego, co chcemy osiągnąć. Te zmienne to m.in.",[51,77337,77338,77341,77344],{},[54,77339,77340],{},"specyfika działań,",[54,77342,77343],{},"grupa docelowa,",[54,77345,77346],{},"forma komunikacji.",[678,77348,77349,77356],{"start":190},[54,77350,77351,77352,77355],{},"Kolejnym, ważnym dla realizacji strategii linkbuildingowej ustaleniem jest ",[224,77353,77354],{},"określenie czasu realizacji projektu",". W zależności od jego trudności mogą to być 2 – 4 lub 6 miesięcy, które pozwolą nam na pomiar efektów oraz ewentualną zmianę strategii.",[54,77357,77358],{},"Odpowiedź na pytania skąd, ile i jakie linki pozyskiwać pozwolą nam otrzymać działania, które już wykonaliśmy. Przydatne okażą się m.in.:",[51,77360,77361,77364,77367],{},[54,77362,77363],{},"określenie celu kampanii,",[54,77365,77366],{},"analiza branży,",[54,77368,77369],{},"analiza stron konkurencji.",[687,77371,77373],{"id":77372},"analiza-branży-w-oparciu-o-cel","Analiza branży w oparciu o cel",[16,77375,77376],{},"Aby opowiedzieć o analizie branży, posłużę się przykładem.",[16,77378,77379],{},"Załóżmy, że działamy na rzecz salonu kosmetycznego, którego celem jest wzrost świadomości marki na rynku lokalnym. Dzięki określeniu tego celu wiemy, że musimy skupić nasze działania wokół tzw. linkbuildingu wizerunkowego.",[16,77381,77382,77383,77386],{},"Analizując branżę oraz strony, z których konkurencja pozyskała linki, skupimy się na ",[224,77384,77385],{},"portalach, forach, blogach lokalnych"," etc., na których potencjalny klient szuka odpowiedzi na takie pytania jak:",[51,77388,77389,77392,77395],{},[54,77390,77391],{},"gdzie wykonać zabieg Y w mieście X?,",[54,77393,77394],{},"który salon w mieście X świadczy usługi Y?",[54,77396,77397],{},"certyfikowany salon kosmetyczny w mieście X",[16,77399,77400,77401,1413,77403,77405],{},"Znając naszą konkurencję możemy sprawdzić ich profil linków np. za pomocą narzędzia ",[224,77402,31081],{},[224,77404,1405],{},", dzięki którym poznamy linki prowadzące do stron konkurencyjnych. Posiadając listę stron, z których warto linkować, wyselekcjonujemy te, które pasują do realizacji naszego celu.",[16,77407,77408,77409,77412,77413,77415],{},"Innym rozwiązaniem w realizacji strategii pozyskiwania linków, w przypadku współpracy z już znaną marką, jest ",[224,77410,77411],{},"analiza brandu w organicznych wynikach wyszukiwania",". Świetnym narzędziem które umożliwia stały monitoring wybranego słowa kluczowego jest ",[224,77414,75553],{},", dzięki któremu na bieżąco będziemy mogli monitorować wszystkie wzmianki na wybrane słowo kluczowe, które pojawiają się w sieci.",[16,77417,77418,77419,77422],{},"* W przypadku realizacji celu związanego z ",[224,77420,77421],{},"poprawą ogólnego profilu linków"," strony lub danego landingu, oprócz pozyskiwania dobrych linków z tematycznych stron, podczas analizy konkurencji warto się skupić się określeniu takich elementów jak:",[51,77424,77425,77428,77431],{},[54,77426,77427],{},"stosunek linków dofollow do nofollow, które prowadzą do naszej strony\u002Fpodstrony",[54,77429,77430],{},"stosunek linków URL do linków o dopasowaniu ścisłym, które prowadzą do naszej strony",[54,77432,77433],{},"stosunek linków tekstowych do linków z grafik, które prowadzą do naszej strony",[16,77435,77436],{},"oraz określeniem powyżej przeanalizowanych parametrów w odniesieniu do konkurencji z TOP10 wyników wyszukiwania. Dzięki temu możemy dostarczyć „mocne” linki, ale również zadbać o ich wartościową dywersyfikację, co ułatwi osiągnięcie celu prowadzonej kampanii linkbuildingowej.",[687,77438,77440],{"id":77439},"analiza-efektów-realizowanych-strategii","Analiza efektów realizowanych strategii",[16,77442,77443,77444,77447],{},"Ostatnim elementem kampanii pozyskiwania linków jest ",[224,77445,77446],{},"podsumowanie efektów naszych działań",". Efekt końcowy będzie różny w zależności od celu i czasu trwania kampanii, jednak bez względu na te parametry, warto sobie odpowiedzieć na 3 pytania:",[678,77449,77450,77453,77456],{},[54,77451,77452],{},"Czy podstrona na której link został opublikowany znajduje się w indeksie Google?",[54,77454,77455],{},"Czy pozyskany link posiada atrybut, na którym nam zależało (najczęściej dofollow)?",[54,77457,77458],{},"Czy w przypadku kampanii linkbuildingowej, która ma na celu nie tylko poprawę profilu strony głównej, ale też dedykowanego landing page’a, dane odnośniki są skuteczne? (w tym przypadku należy wziąć pod uwagę ilość przejść na stronę docelową oraz ilość konwersji z danego linku na stronie docelowej)",[12,77460,77462,77463],{"id":77461},"damian-hliwa-team-leader-w-dziale-seo-w-traffic-trends","Damian Hliwa – Team Leader w dziale SEO w ",[182,77464,59545],{"href":59541,"rel":77465},[349],[16,77467,77468],{},"W Traffic Trends znamienita większość naszych klientów to sklepy internetowe, bo taki profil obrała firma i w tym się specjalizujemy. W związku z tym wydawać by się mogło, że cały proces linkbuildingu jest nieco ułatwiony, niźli w przypadku innych stron – w końcu w sieci jest cała masa blogów, portali i for, w których użytkownicy szukają opinii na temat planowanego zakupu.",[16,77470,77471],{},"Nic bardziej mylnego – bo przecież nie każdy sklep ma w asortymencie buty, odzież, kosmetyki, sprzęt RTV i tym podobne rzeczy. Istnieją także trudniejsze branże, w przypadku których znalezienie miejsca do linkowania jest nie lada wyzwaniem. Elektrozawory gazowe, palniki plazmowe, badania nieniszczące ndt i tak dalej…",[16,77473,77474],{},[224,77475,77476],{},"Gdzie?",[16,77478,77479,77480],{},"Ale przejdźmy do rzeczy, bo moja odpowiedź na pierwsze pytanie nie będzie w żaden sposób odkrywcza, więc nie ma potrzeby, by się nad tym rozwodzić. ",[224,77481,77482],{},"Gdzie szukamy linków? W Google 😉",[16,77484,77485,77486,77489],{},"Biorąc pod uwagę fakt, jak dużą bazę danych udostępnia nam firma z Mountain View i to, że ma ponad 75% udziałów w rynku, nie sposób nie korzystać z tego narzędzia. I rzeczywiście, można tutaj wymieniać wszelakie portale, wydawców i inne miejsca, z których korzystamy, ale tak naprawdę wszystko, cały research na potrzeby ",[949,77487,77488],{},"link prospectingu"," (i nie tylko) zaczyna się w Google.",[16,77491,77492],{},"Poza tym świetnie sprawdzają się wszelkiego rodzaju portale zrzeszające platformy blogowe w jednym miejscu. Tutaj jednak coraz częściej mamy do czynienia z blogami niskiej jakości, które dodawane są jedynie w celach „zarobkowych” (oczywiście każde takie są, ale w tym przypadku mamy do czynienia z setkami blogów jednego właściciela, niespecjalnie dbającego o jakość swoich serwisów).",[16,77494,77495,77496,77499],{},"Innym sposobem jest także ",[224,77497,77498],{},"analiza konkurencji",", od której możemy „podpatrzeć” nowych ciekawych sposobów, które pomogą rozbudować nasz profil linkowania.",[16,77501,77502],{},[224,77503,77504],{},"Jak?",[16,77506,77507,77508],{},"Proces tworzenia linków jest już nieco bardziej skomplikowany, choć akurat w tym przypadku można mówić o pewnej dozie ułatwienia. Wszystko za sprawą ",[224,77509,77510],{},"użytkowników, którzy swoimi zapytaniami podsuwają nam tematy do tworzenia konkretnych wpisów, poradników etc.",[16,77512,77513,77514,77516],{},"Nieocenionym narzędziem w tym procesie jest ",[224,77515,54487],{},", w którym możemy sprawdzić trendujące obecnie tematy, a także – na podstawie danych z poprzednich lat – mieć pogląd na sezonowość konkretnych fraz. Przykładem tutaj może być chociażby okres świąteczny, w którym to wiele grup produktowych, oczywiście powiązanych z konkretnymi zapytaniami użytkowników, zalicza wzrosty popularności.",[16,77518,77519,77520,77522,77523,717,77525,77527,77528,77531,77532,77535,77536,77541],{},"Do pozostałych narzędzi warto zaliczyć ",[224,77521,1416],{}," (Analityka wyszukiwania) ",[224,77524,1405],{},[224,77526,17620],{},". Innym ciekawym rozwiązaniem są dwa ",[949,77529,77530],{},"narzędzia"," dostępne z poziomu wyszukiwarki – są to ",[224,77533,77534],{},"podpowiedzi podczas wpisywania zapytania",", oraz ",[949,77537,77538,243],{},[224,77539,77540],{},"Wyszukiwania podobne do"," znajdujące się u dołu SERP’ów.",[16,77543,77544],{},"Jeżeli chodzi o samą automatyzację – tutaj niewiele mogę powiedzieć, ponieważ nie korzystam z mieszarek, automatycznych dodawarek czy chociażby SWL’i.",[16,77546,77547],{},[224,77548,54776],{},[16,77550,77551,77552,284],{},"Nadszedł czas na ostatni etap, który sugeruje, że poprzednie dwa zakończyły się sukcesem – czyli ",[224,77553,77554],{},"raportowanie danej kampanii link buildingowej",[16,77556,77557,77558,77560,77561,1268],{},"W tym przypadku także można mówić o pewnej dozie ułatwienia, ponieważ coraz więcej wydawców\u002Fnarzędzi\u002Fplatform udostępnia nam raporty dla pozyskanych linków. Jest to dodatkowy wymiar danych, który możemy ująć w końcowym raporcie, przedstawianym ostatecznie klientowi (tutaj zazwyczaj korzystamy z ",[224,77559,76750],{}," lub jego ",[224,77562,77563],{},"Google’owej wersji – Arkuszy",[16,77565,77566,77567,77569,77570,77572,77573,77576,77577,717,77580],{},"Inną sprawą jest monitorowanie poziomu zindeksowania danego linka, wpływu na rezultat konkretnego serwisu czy dalsza piecza nad rozbudowywanym sukcesywnie profilem linkowania – w ostatnim przypadku z pomocą przychodzi wymieniony już wyżej ",[224,77568,1405],{},", który bardzo rozrósł się i zyskał na nowych funkcjonalnościach w ostatnich latach oraz ",[224,77571,31081],{},", który dodatkowo umożliwia nam badanie wpływu pozyskanego linka na swoje ",[949,77574,77575],{},"mierniki",", tj. ",[949,77578,77579],{},"Trust flow",[949,77581,77582],{},"Citation flow.",[16,77584,77585,77586,77589],{},"Warto jednak tutaj pamiętać, że ",[224,77587,77588],{},"roboty tych stron są niekiedy blokowane przez pewne serwisy lub nowe linki mogą zostać przez nie zauważone z pewnym opóźnieniem",", dlatego też niekiedy niemożliwe jest uzyskanie poszukiwanych przez nas danych „Na już” (do czego przyzwyczaił nas Internet).",[16,77591,77592],{},"W kwestii doglądania stopnia zindeksowania pozyskanych linków – staramy się testować nowe i ogólnodostępne narzędzia do sprawdzania tego aspektu.",[12,77594,77596,77597],{"id":77595},"marcin-marć-specjalista-seo-w-brandbaypl","Marcin Marć – Specjalista SEO w ",[182,77598,77601],{"href":77599,"rel":77600},"https:\u002F\u002Fbrandbay.pl\u002F",[349],"Brandbay.pl",[16,77603,77604,77605,77608],{},"Link building jest obszarem, w którym każdy specjalista ma nieco odmienne zdanie, własne metody działania i ulubione softy. Te ostatnie należy dobierać i wykorzystywać tak, aby ",[224,77606,77607],{},"zwiększały efektywność pracy, ponieważ minimalizowanie ręcznej pracy pozwala na prowadzenie większej ilości projektów, zmniejsza ryzyko popełniania błędów, pozwala na szczersze spojrzenie",". Poniżej znajduje się część narzędzi wykorzystywanych przeze mnie podzielonych na 3 kategorie. Mam nadzieję, że któreś przypadną Ci do gustu.",[16,77610,77611],{},[224,77612,77613],{},"Wyszukiwanie „miejscówek” pod pozyskiwanie linków",[16,77615,77616,77617,1142,77619,77621,77622,284],{},"Podobnie jak w życiu jest w kwestii wyszukiwania wartościowych miejsc pod link building – sposobów może być wiele, a szczęścia, czyli w tym przypadku linków, można szukać latami. Powstała cała masa artykułów o tym, jak przy pomocy narzędzi typu ",[224,77618,31081],{},[224,77620,1405],{}," analizować konkurencje. Nie chce więc tutaj skupiać się na tych metodach. Sprawdzonym jednak sposobem zdobywania linków w większości projektów, zarówno na początku tworzenia, jak i cyklicznie co jakiś czas, jest ",[224,77623,77624],{},"odszukiwanie naszego logo na innych stronach",[16,77626,77627,77628,77631,77632,77635,77636],{},"Znajdź witryny, które korzystają z twojego logo, ale nie podają odnośnika do strony. Jest to jedna z najszybszych metod pozyskiwania wysokiej jakości linków. W tym celu należy zainstalować rozszerzenie ",[224,77629,77630],{},"Search by Image (by Google)",", umożliwiające szybkie wyszukanie dowolnych obrazów w ",[224,77633,77634],{},"Google Images",". Wystarczy, że klikniemy prawym przyciskiem myszy na ikonę aparatu, która pojawi się na logotypie w naszej witrynie, a w odpowiedzi Google pokaże strony, które używają grafik. Pozostaje więc tylko przeglądnięcie każdego z tych wyników i sprawdzenie, czy któryś z nich nie łączy się z twoją stroną. Jeśli tak, skontaktuj się z właścicielem witryny, podziękuj za wykorzystanie logo i zapytaj o możliwość umieszczenia linku, który będzie prowadzić do twojej strony głównej. ",[224,77637,77638],{},"Sposób ten dobrze sprawdza się również do monitoringu infografik publikowanych w sieci.",[16,77640,77641],{},[224,77642,77643],{},"Wspieranie procesu budowania linków – narzędzia przyspieszające i automatyzujące pracę",[16,77645,77646,77647,77650,77651,1102,77653,1102,77656,77659,77660,1142,77663],{},"Już kiedyś pracownicy Google poinformowali, że z Disavow Tool powinno używać się tylko przy karach ręcznych. Oznaczać może to, że ",[224,77648,77649],{},"niskiej jakości linki nie mają na chwile obecną ani pozytywnego, ani negatywnego działania dla dobrych stron"," (takich, które już posiadają wartościowe linki). Dlatego też korzystanie z programów automatyzujących proces jak Publiker, Adder nie ma większego sensu. Jednak nawet przy ręcznym „dobrym” linkowaniu ciężko osiągnąć jest dobre wyniki bez wsparcia metodami automatycznymi. Dlatego narzędzia najczęściej wykorzystywane przeze mnie to: ",[224,77652,31081],{},[224,77654,77655],{},"Excel z dodatkiem Seo Tools For Excel",[224,77657,77658],{},"FullContact for Gmail",", dowolny notatnik w stylu ",[224,77661,77662],{},"Notepad++",[224,77664,77665],{},"textmechanic.com",[16,77667,77668],{},[224,77669,77670],{},"Zarządzanie, raportowanie, monitorowanie linków",[16,77672,77673,77674,77677,77678,1102,77680,77682,77683,77686],{},"Typowe narzędzia do zarządzania i monitorowania linków jak ",[224,77675,77676],{},"Raven Tools"," sprawdzają się dobrze, jednak generujące koszta często uniemożliwiają ich stosowanie w niektórych projektach. Pozostaje więc standardowa metoda zapisywania linków w „pliku” lub jakiś innym darmowym systemie jak ",[224,77679,46482],{},[224,77681,46497],{}," i co jakiś czas monitoring ręczny lub półautomatyczny takim narzędziem jak na przykład stary poczciwy ",[224,77684,77685],{},"SEO Odkurzacz",". Bo przecież jesteśmy pozycjonerami i wiemy, że linki znikają! Należy je monitorować.",[16,77688,77689,77690,77693,77694,77697,77698,77701,77702,77705],{},"Z punktu SEO ",[224,77691,77692],{},"w pozyskaniu linku najważniejsze jest to, aby Google wziął go pod uwagę",", a żeby to się stało – link musi zostać ",[224,77695,77696],{},"zaindeksowany",". Niektóre kampanie linkbuildingowe wymagają, abyśmy pozyskaliśmy linki z zaplecza czy publicznych miejscówek np. buzz marketing, gdzie mogą występować problemy z indeksacją. Dlatego też z pomocą przyjdzie ",[224,77699,77700],{},"indeksowanie.i4a.pl",". Niemniej jednak ",[224,77703,77704],{},"najlepiej pozyskiwać linki z miejsc, które z indeksacją problemów nie mają."," Oczywiście jeśli opublikujemy coś wartościowego, warto to dodatkowo promować np. kampanią na Facebooku. Wtedy zwiększamy szanse dotarcia do użytkowników, którzy będą mogli zareagować, zwiększyć zasięgi czy nawet zostawić link.",[12,77707,77709,77710],{"id":77708},"michał-pater-starszy-specjalista-ds-pozycjonowania-z-widzialnipl","Michał Pater – Starszy Specjalista ds pozycjonowania z ",[182,77711,31488],{"href":31486,"rel":77712},[349],[16,77714,77715,77716,77719],{},"Linki są nadal jednym z najważniejszych czynników rankingowych, więc nie sposób ich pominąć w trakcie pracy nad widocznością pozycjonowanej domeny w wynikach organicznych. Istnieją pewne grupy odnośników, które dla klientów tworzone są bardzo często, jak np. ",[224,77717,77718],{},"wizytówki firm w wybranych katalogach – NAPy."," SEO byłoby jednak za proste, gdyby stała pula, takich samych odnośników wystarczała do odniesienia sukcesu – w procesie pozycjonowania pozyskuje również linki indywidualnie dobrane dla danej domeny.",[16,77721,77722],{},[224,77723,77724],{},"Metody",[16,77726,77727],{},"W celu odnalezienia miejsc gdzie mogę stworzyć odnośniki dla naszych klientów korzystam z kilku metod:",[16,77729,59270,77730,77733],{},[224,77731,77732],{},"Wyszukiwanie w Google"," – w dobie coraz większej liczby narzędzi SEO nie powinno się zapominać, że najpotężniejszym z nich jest sama wyszukiwarka Google. Warto z niej korzystać szukając stron tematycznie powiązanych z pozycjonowaną witryną. Zapytania zawierające niszę klienta i słowa typu „portal”, „blog”, „forum”, „targi” czy „aktualności” mogą dostarczyć pomysłów na wartościowe miejsca do stworzenia odnośnika.",[16,77735,59270,77736,77738,77739],{},[224,77737,62336],{}," – jedną z wydajniejszych metod pozyskiwania linków jest analizowanie konkurencji. Dzięki wykorzystaniu dostępnych na rynku narzędzi do analizy odnośników stosunkowo szybko można uzyskać listę potencjalnych dobrych miejsc na linki. W końcu po co wykonywać pracę, którą wykonał już ktoś inny? ",[224,77740,77741],{},"Oczywiście ten kij ma dwa końce i konkurencja będzie próbować kopiować nasze linki równie często jak my ich.",[16,77743,59270,77744,77747,77748],{},[224,77745,77746],{},"Broken links"," – czyli „uszkodzone” linki. Często na stronach internetowych znajdują się odnośniki do zasobów już nieaktualnych, np. do domen których właściciel nie przedłużył. Moim zadaniem jako specjalisty jest znalezienie takich linków powiązanych tematycznie z pozycjonowaną domeną i wykorzystanie ich. ",[224,77749,77750],{},"Mogę spróbować namówić właściciela witryny z nieaktualnym linkiem na jego podmianę, jeśli w pozycjonowanym przeze mnie serwisie znajduje się podobna treść. Mogę też taką wygasłą domenę zarejestrować i przekierować.",[16,77752,59270,77753,77756,77757,77760,77761],{},[224,77754,77755],{},"Kontakt z Klientem"," – podczas pozycjonowania serwisu pamiętam, że to zawsze ",[224,77758,77759],{},"Klient ma największą wiedzę o swojej branży",", wynikającą najczęściej z wieloletniego doświadczenia. Nie będzie wstydem zapytać o wiodące portale opisujące jego niszę. Ponadto, często Klienci korzystają z różnych usług online pozornie niezwiązanych z pozycjonowaniem jak np. ",[224,77762,77763],{},"obecność w portalach branżowych, które można jednak na potrzeby SEO wykorzystać np. wstawiając odnośnik na takim portalu.",[16,77765,77766],{},"Jest to kilka najważniejszych technik używanych w naszej agencji, jednak nie zamykają one listy. Mamy do dyspozycji duży zespół specjalistów, którzy do wykorzystania mają sporą liczbę narzędzi (w tym autorskich), więc i metody bywają dużo bardziej zróżnicowane.",[16,77768,77769],{},[224,77770,42369],{},[16,77772,77773,77774,77776,77777,3222,77780,77783],{},"Link Prospecting staje się dużo efektywniejszy z wykorzystaniem narzędzi, więc i ja z nich korzystamy. Do badania konkurencji w naszej agencji niezastąpiony jest ",[224,77775,1405],{},". Korzystam także w niektórych przypadkach z innych narzędzi tego typu jak ",[224,77778,77779],{},"backlinkwatch.com",[224,77781,77782],{},"linkody.com",". Dostarczają mniejsze listy linków niż Ahrefs, ale zdarzają się wśród wyników perełki.",[16,77785,77786,77787,3222,77790,77792],{},"Do poszukiwania wygasłych linków („broken links”) również korzystam z Ahrefsa, bądź z programów instalowanych lokalnie jak ",[224,77788,77789],{},"Xenu",[224,77791,74093],{},". Ahrefs jest szybszy, ale za to programy lokalne dużo dokładniejsze.",[16,77794,77795,77796,284],{},"Część działań przy pozyskiwaniu linków – np. NAPów – można zautomatyzować. Warto wykorzystać do tego celu jeden z najbardziej elastycznych programów na rynku – ",[224,77797,77798],{},"Zennopostera",[16,77800,77801,77802,77805],{},"Cały ",[224,77803,77804],{},"zestaw naszych autorskich narzędzi związanych jest z obsługą naszego zaplecza",", dzięki czemu korzystanie z niego i tworzenie odnośników przebiega szybko, sprawnie i efektywnie.",[16,77807,77808],{},[224,77809,77810],{},"Monitoring i raportowanie",[16,77812,77813,77814,77817,77818,284],{},"Już dawno odeszły czas gdy odnośniki tworzyło się w sposób masowy na stronach o niskiej jakości. ",[224,77815,77816],{},"Z mojej perspektywy razem z tymi czasami odeszła konieczność stosowania dodatkowego wspomagania indeksacji."," Jeśli umieszczony na danym portalu link nie zaindeksuje się w sposób samoczynny w ciągu kilku dni, może to sugerować, że jest to strona o mniejszym autorytecie niż sądziłem. Jeśli jednak z jakiegoś powodu zależy mi na czasie, w zupełności wystarczy mi narzędzie ",[224,77819,77820],{},"Submit URL od Google",[16,77822,77823,77824,77827],{},"Stworzone odnośniki muszą podlegać monitoringowi – szczególnie te gdzie nakład pracy i środków na ich pozyskanie był znaczny. W naszej agencji korzystamy z autorskiego oprogramowania, które odpytuje podane adresy i sprawdza ",[224,77825,77826],{},"czy dany odnośnik nadal istnieje, czy zmieniły się jego parametry (nofollow \u002F dofollow) bądź opisy alternatywne jeśli jest to obrazek, etc",". W przypadku jakichkolwiek niekorzystnych zmian mogę błyskawicznie zareagować i podjąć odpowiednie działania.",[16,77829,77830,77831,77834],{},"Kolejną ważną kwestią jest raportowanie. Doświadczenie pokazuje, że ",[224,77832,77833],{},"najlepszą jego formą jest informacja drogą mailową z krótkim, ale rzeczowym komentarzem od specjalisty",". Metryki, którymi posługują się specjaliści: TF, CF, DR, UR, widoczność portalu, etc są dla Klientów abstrakcyjnymi wartościami, które nic im nie mówią. Oczywiście jest grupa klientów bardziej świadomych i zaawansowanych, ale jest to mały odsetek.",[16,77836,77837,77838,77841],{},"Link Prospecting jest bardzo ważnym elementem pracy nad witryną klienta, ",[224,77839,77840],{},"szczególnie wtedy gdy do czynienia mam z witryną prostą, na której możliwości optymalizacyjne są bardzo ograniczone",". Warto poświęcić temu zagadnieniu odpowiednią ilość czasu – z pewnością zaprocentuje w postaci zwiększenia widoczności organicznej pozycjonowanej domeny.",[12,77843,77845,77846],{"id":77844},"grzegorz-mazowiecki-seo-manager-w-g2acom","Grzegorz Mazowiecki – SEO Manager w ",[182,77847,77850],{"href":77848,"rel":77849},"https:\u002F\u002Fwww.g2a.com\u002F",[349],"G2A.com",[16,77852,77853],{},[224,77854,77855],{},"1) Link prospecting\u002Fwyszukiwanie miejsc, z których pozyskują linki",[16,77857,77858],{},"Najbardziej wartościowe linki pozyskamy tylko wtedy gdy wyjdziemy poza powszechnie przyjęte schematy – im trudniej pozyskany link, tym bardziej wartościowy. Aby uzyskać najlepsze efekty, nie należy trzymać się sztywnych schematów, a jednocześnie wymagana jest duża doza cierpliwości.",[16,77860,77861],{},[224,77862,77863],{},"Na co zwracamy szczególną uwagę podczas link prospectingu?",[51,77865,77866,77869,77872],{},[54,77867,77868],{},"Widoczność badanej witryny",[54,77870,77871],{},"Profil linkowania",[54,77873,1381],{},[16,77875,77876],{},"Warto również zadbać o monitorowanie adresów stron docelowych.  Starajmy się nie dopuszczać do sytuacji, w której mamy linki prowadzące do strony błędu 404. To może nam pomóc w maksymalnym wykorzystaniu potencjału również w kwestiach nie związanych stricte z SEO. Jest to często bagatelizowany problem w przypadku bardzo dużych witryn.",[16,77878,77879],{},"Abstrahując od standardowych działań warto również być czujnym przy codziennym korzystaniu z sieci w celach prywatnych – tutaj przyda się stosowna wtyczka do przeglądarki.",[16,77881,77882],{},[224,77883,77884],{},"2) Sam proces tworzenia linków – narzędzia przyspieszające i automatyzujące pracę, wspierające proces",[16,77886,77887,77888,1413,77891,284],{},"W pracy wykorzystujemy wiele narzędzi takich jak: ",[224,77889,77890],{},"Majestic, Ahrefs",[224,77892,4949],{},[16,77894,77895,77896,77899,77900,77903],{},"Nieodzownym w naszej codziennej pracy jest również dobrze wszystkim znany ",[224,77897,77898],{},"Excel"," w połączniu z wtyczką ",[224,77901,77902],{},"SeoTools for Excel",". Pozwalają w prosty i szybki sposób pobierać, filtrować i przetwarzać dane dotyczące potencjalnych źródeł linkowania.",[12,77905,77907,77908],{"id":77906},"paweł-pawlak-seo-manager-koordynator-działu-seo-w-4people","Paweł Pawlak – SEO Manager \u002F Koordynator działu SEO w ",[182,77909,77911],{"href":35397,"rel":77910},[349],"4people",[16,77913,77914,77915,77918,77919,717,77922,284],{},"Przy planowaniu strategii linkowania swoje pierwsze kroki zawsze kieruję do swojej ",[224,77916,77917],{},"sprawdzonej bazy źródeł, która w większości przypadków wystarcza na start",". Nowe źródła linków (które stopniowo rozszerzają wspomnianą przeze mnie bazę) pozyskuję na kilka sposobów. Pierwszym jest ręczny research z wykorzystaniem operatorów wyszukiwania zaawansowanego takich jak inurl: , intitle: itp. Przy większej liczbie zapytań nieodzowna jest pomoc ",[224,77920,77921],{},"ScrapeBoxa",[224,77923,77924],{},"lista odpowiednio skonstruowanych footprintów",[16,77926,77927,77928,3222,77931,77933],{},"Drugim sposobem jest analiza konkurencji z wykorzystaniem takich narzędzi jak ",[224,77929,77930],{},"MajesticSEO",[224,77932,1405],{}," co jest często źródłem ciekawych pomysłów na strategię.",[16,77935,77936,77937,77940,77941,77944,77945,77948,77949,3222,77951,77953,77954,1142,77957,284],{},"Zidentyfikowanie samych źródeł, które z punktu widzenia pozycjonowania będą dla danej strony wartościowe to jedno, ale istotne jest również to w jaki sposób źródła te są wykorzystywane. ",[224,77938,77939],{},"Przy link buildingu posługuję się takimi kryteriami jak stopień tematycznego powiązania z pozycjonowaną stroną, parametry linkującej domeny jak również rodzaj źródła"," (forum, blog, wpis portal z bazy Whitepress itp.). Ostatnie z wymienionych kryteriów jest o tyle istotne, że w procesie link buildingu ",[224,77942,77943],{},"dywersyfikacja źródeł jest kluczem do sukcesu",". Osobiście jestem zwolennikiem ręcznego link buildingu. Dodatkowo posiłkuję się gotowymi rozwiązaniami\u002Fbazami takimi jak ",[224,77946,77947],{},"Brandle",", wspomniany ",[224,77950,76703],{},[224,77952,377],{},". Jeżeli chodzi o rozwiązania zautomatyzowane działania wspieram ",[224,77955,77956],{},"Zennoposterem",[224,77958,77959],{},"ZenBlogiem",[16,77961,77962,77965,77966,1142,77968,77970,77971,77973,77974,77977,77978,717,77981,10027,77984,77987,77988,77991,77992,1413,77995,284],{},[224,77963,77964],{},"Równie ważne jak pozyskanie linków jest ich monitorowanie oraz „panowanie” nad nimi."," Jaki jest rozkład procentowy poszczególnych anchorów i typów źródeł linkowania? Jaki jest stosunek linków no follow i do follow? W jakim stopniu linki są zaindeksowane? To pytania, na które nieustannie trzeba odpowiadać. W pierwszych dwóch kwestiach z pomocą idą ponownie ",[224,77967,77930],{},[224,77969,1405],{}," oraz dodatkowo ",[224,77972,1416],{},", a także desktopowy ",[224,77975,77976],{},"Backlink Monitor od Inspyder",". W kwestii zaindeksowania linków posługuję się ",[224,77979,77980],{},"ScrapeBoxem",[224,77982,77983],{},"Index Checkerem",[224,77985,77986],{},"Duża liczba niezaindeksowanych linków nie przekłada wykonanej pracy na wynik",", dlatego po sprawdzeniu stanu indeksacji warto posłużyć się dedykowanym narzędziem, które poprawi ten stan. Wśród najczęściej przeze mnie używanych wymienię przede wszystkim funkcje ",[224,77989,77990],{},"Google Submit URL"," w przypadku pojedynczych lub małych ilości linków natomiast w przypadku ilości „hurtowych” ",[224,77993,77994],{},"Speed-Links.net",[224,77996,77997],{},"Rankindexer.win",[12,77999,78001,78002],{"id":78000},"kamil-sroka-head-of-seo-w-devagroup","Kamil Sroka – Head of SEO w ",[182,78003,25478],{"href":25476,"rel":78004},[349],[16,78006,78007,78008,78010,78011,78014,78015,78018,78019,78022,78023,3222,78025,78027,78028,3222,78031,78034,78035,78038],{},"**1) Link prospecting\u002Fwyszukiwanie miejsc, z których pozyskujesz linki:",[269,78009],{},"\n**Wyszukiwanie miejsc do publikacji linków jest dość czasowo-żernym działaniem każdego z naszych projektów. Na tym etapie ",[224,78012,78013],{},"oceniamy wartość pozyskanego linka oraz jego realne koszty"," – które mogą np. wykraczać poza budżet. Warto w pierwszej kolejności przyjrzeć się profilowi linków naszej domeny – ",[224,78016,78017],{},"być może pojawiły się linki, które możemy sami wzmocnić"," i te działania będą już poprawiały widoczność samej domeny. W przypadku pozyskiwania linków zacznijmy od analizy konkurencji w SERP-ach, natomiast często efekty tej pracy mogą być mizerne z racji ",[224,78020,78021],{},"ukrycia najwartościowszych źródeł linków"," czy trudnej dostępności umiejscowienia linków. Dzięki rozwiniętym analizom w takich narzędziach jak ",[224,78024,6291],{},[224,78026,17620],{},", możemy sprawdzić jak sytuacja ma się dla dużej grupy słów kluczowych – niekoniecznie tych najtrudniejszych, a z reguły często od nich zaczynamy i nie sprawdzamy głębiej. Wartość samego linka ocenimy dzięki narzędziom z pierwszego rzędu – czyli ",[224,78029,78030],{},"Majestic, Ahrefs, Clusteric",[224,78032,78033],{},"MOZ"," – natomiast nie powinniśmy skupiać się na wynikach jednego z tych narzędzi tylko ",[224,78036,78037],{},"wypracować własny algorytm oceny linków",". Zachęcam także do weryfikacji poszczególnych portali branżowych – często właściciele stron chętnie sprzedają powierzchnie linkowe za wartościową publikację czy przygotowanie wspólnie ciekawego projektu albo np. infografiki. Właściwie tutaj ogranicza nas tylko budżet kampanii i wyobraźnia.",[16,78040,78041,78042,78044,78045,78047,78048,78051,78052,72387],{},"**2) Sam proces tworzenia linków – narzędzia przyspieszające i automatyzujące pracę, wspierające proces:",[269,78043],{},"\n**Każdy z linków, który chcemy pozyskać musi być przez nas w pełni świadomie zarekomendowany. Możemy posłużyć się ofertą gotowych rozwiązań (np. ",[224,78046,50675],{}," ;)). Możemy też część linków przygotować w oparciu o gotowe narzędzia – tu jednak musimy poświęcić czas na odpowiednie przygotowanie takich działań. ",[224,78049,78050],{},"Warto także monitorować rynek SEO softów i ciekawych skryptów, co pewien czas pojawiają się gotowe rozwiązania na żmudne procesy",", które można w dużej części przyspieszyć i zautomatyzować. Jedno jest jednak pewne – musimy skrupulatnie archiwizować nasze działania by w każdej chwili móc do nich wrócić. Dlatego ważna jest odpowiednie historia naszych działań – tzw. linia czasu projektu, a by ją stworzyć wystarczy choćby ",[224,78053,77898],{},[16,78055,78056,78057,78059,78060,78063,78064,78067],{},"**3) Zarządzanie, raportowanie, monitorowanie profilu linków",[269,78058],{},"\n**Tak jak wspominałem wcześniej – istotna jest odpowiednia archiwizacja naszych działań. ",[224,78061,78062],{},"To skala działań będzie generować nam typy raportowania, monitorowania i zarządzania."," Dla osób, które mają kilka projektów spokojnie wystarczą dostępne na rynku skrypty czy wspomniany Excel. Dla tych, którzy gubią się w projektach i zleceniach istotne będzie własne narzędzie, które wspomoże monitorowanie wyników poprzez dostępne API np od Google czy Majestic. ",[224,78065,78066],{},"Należy także pamiętać o weryfikacji linków archiwalnych, ostatnio nasz test pokazał, że po roku z publikacji, które wydaliśmy zniknęło około 10% linków."," Dlatego warto sprawdzać domeny pod kątem linków nowych, ale także – a może i szczególnie – pod kątem linków utraconych.",[12,78069,78071,78072],{"id":78070},"łukasz-lewczuk-marketing-mind","Łukasz Lewczuk – ",[182,78073,78076],{"href":78074,"rel":78075},"http:\u002F\u002Fmarketingmind.pl\u002F",[349],"Marketing Mind",[16,78078,78079],{},[224,78080,78081],{},"1) Link prospecting\u002Fwyszukiwanie miejsc, z których pozyskujesz linki",[16,78083,78084,78085,78088],{},"W głównej mierze staramy się robić to ręcznie, ale mamy też swoje stałe źródła – uniwersalne chyba dla całego polskiego SEO-świata, poprzez które dywersyfikujemy profile linkowe domen klientów i robimy jakiś fundament. Nie będzie to pewnie żadnym zaskoczeniem, ale najczęściej ",[224,78086,78087],{},"analizujemy profile linkowe konkurencji, wykorzystujemy swoje sprawdzone miejsca branżowe i tematyczne, jak też zwyczajnie kontaktujemy się bezpośrednio z interesującymi nas miejscami."," Są jednakoż takie branże, gdzie proces ten jest na prawdę trudny, żmudny i niewdzięczny.",[16,78090,78091],{},[224,78092,77884],{},[16,78094,78095,78096,78098,78099,717,78102,78104],{},"Linki tworzymy w dużej mierze ręcznie, aczkolwiek wspieramy się także popularnymi polskimi platformami – czy to do publikacji treści, marketingu szeptanego czy też innych, ad-hocowych form linkowania. Poza oczywistym narzędziem, jakim jest ",[224,78097,1416],{}," korzystamy naturalnie z dwóch najpopularniejszych narzędzi do analizy profilu linkowego – ",[224,78100,78101],{},"Majestic SEO",[224,78103,1405],{},", jak też staramy się przyspieszać proces indeksacji zewnętrznym indeksatorem.",[16,78106,78107,78108,284],{},"Dodatkowo ",[224,78109,78110],{},"SENUTO, SEM Storm, Agency Analytics (do raportów), Google Search Console, Whitepress, Brand24, Linkhouse",[16,78112,78113,227],{},[224,78114,78115],{},"3) Zarządzanie, raportowanie, monitorowanie profilu linków",[16,78117,78118,78119,78122,78123,717,78125,10027,78128],{},"Nasza strategia zakłada w miarę ",[224,78120,78121],{},"szczegółowe raportowanie pozyskanych linków w danym miesiącu",". To jest coś, co chcemy klientowi pokazać – w końcu między innymi za to płaci, a my cenimy sobie transparentność i spokój klienta (bo dzięki temu i my możemy pracować jakby spokojniej ;). Fluktuacje w profilach linkowych monitorujemy i raportujemy na podstawie swojego narzędzia raportującego – gdzie ujmujemy to w zestawieniach miesięcznych – a do pozyskiwania danych korzystamy tradycyjnie z ",[224,78124,5611],{},[224,78126,78127],{},"SENUTO",[224,78129,78130],{},"Klient otrzymuje komplet informacji z wykresem oraz tabelą wszystkich nowych jak i dotychczasowych backlinków.",[12,78132,78134,78135],{"id":78133},"maciej-kędzia-seo-manager-w-media-click","Maciej Kędzia – SEO Manager w ",[182,78136,78139],{"href":78137,"rel":78138},"https:\u002F\u002Fmediaclick.pl\u002F",[349],"Media Click",[16,78141,78142],{},[224,78143,78081],{},[16,78145,78146,78147,78150,78151,78154],{},"Głównie używamy ",[224,78148,78149],{},"Majestic \u002F Spyglass"," i ręcznie analizujemy konkurentów. Akurat w naszym przypadku stanowi to niewielki odsetek ponieważ posiadamy dużo własnych źródeł. Jeżeli potrzebujemy dodatkowe źródła to szukamy poprzez scrap w ",[224,78152,78153],{},"Clustericu"," i następnie filtrujemy tak aby wyciagnąć najlepsze miejscówki.",[16,78156,78157],{},[224,78158,77884],{},[16,78160,78161,78162,78165],{},"Wszystko staramy się robić w sposób ręczny, żeby mieć nad tym pełną kontrolę. Jedyne przyspieszacze jakie używają osoby odpowiadające u nas za Link Building to ",[224,78163,78164],{},"wtyczki do automatycznego wypełniania formularzy"," (ale również rzadko).",[16,78167,78168,227],{},[224,78169,78115],{},[16,78171,78172,78175,78176,1142,78178,78181,78182,284],{},[224,78173,78174],{},"Prowadzimy spis wszystkich pozyskiwanych linków dla każdego klienta, do którego klient ma pełny wgląd."," Wszystko uproszczone do maksimum – ",[224,78177,77898],{},[224,78179,78180],{},"Notatnik",". Do monitoringu profilu linków używamy także ",[224,78183,78184],{},"Majestic \u002F Spyglass \u002F Clusteric",[16,78186,78187],{},"Monitorujemy naturalnie czy linki się indeksują, i jeżeli nie to używamy narzędzi do wspomagania indeksacji.",[12,78189,78191,78192],{"id":78190},"robert-niechciał-ekspert-seo-niechcialio","Robert Niechciał – ekspert SEO, ",[182,78193,78196],{"href":78194,"rel":78195},"https:\u002F\u002Fniechcial.io\u002F",[349],"niechcial.io",[16,78198,78199,78200,78202,78203,78205],{},"Z mojego punktu widzenia jedynym niezbędnym narzędziem do prowadzenia kompleksowych działań seo jest ",[224,78201,1405],{}," (dla rynku polskiego możemy również analizować efektywność dzięki ",[224,78204,6291],{}," jednak jest ono bardziej przydatne on a nie offsite). Narzędzie Ahrefs wyposażone jest w mojej ocenie w najlepszy parametr jakościowy czyli Domain Rating. Jego wartość jest określona w skali logarytmicznej, tym samym jest najtrudniejszy do zmanipulowania (w przeciwieństwie do parametrów konkurencji). Parametr ten przyjmuje wartość od 0 do 100 i opisuje całościową moc profilu linków domeny.",[16,78207,78208,78209,78212,78213,78216],{},"W dużym uproszczeniu oraz z dużym prawdopodobieństwem można założyć, że im więcej pozyskamy linków z wysokim Domain Rating tym nasza strona będzie wyżej lub otrzyma więcej mocy. Według mnie tak faktycznie jest i to jest główny czynnik na podstawie którego wyszukuję miejsca prowadząc swoje jakościowe kampanie. Przyjmuję przy tym, że ",[224,78210,78211],{},"strony cechujące się wartościami od 40 w górę są już ok, 45+ spoko, 50+ super, 55+ ekstra!"," Kupując lub pozyskując linki z publicznych miejsc upewniam się jeszcze ",[224,78214,78215],{},"czy dana domena posiada większą od zera widoczność oraz jakiś ruch",". Jeśli tak z dużym prawdopodobieństwem przez pozyskany link popłynie link juice, a tylko o niego walczymy.",[16,78218,78219],{},"Głębsza analiza w procesie wyszukiwania miejsc stanowi analizę linków prowadzących do domeny. Analiza ta oparta jest głównie na doświadczeniu i know how tak więc nie sposób tego opisać w 2-3 zdaniach.",[16,78221,78222,78223,78226,78227,78230,78231,78234],{},"Niestety proces pozyskiwania domen lub linków jest wykonywany głównie ręcznie. Wydając tysiące lub często dziesiątki tysięcy złotych nie opierałbym się na narzędziach automatyzacji tylko rzetelnych partnerach którzy wykonają robotę ",[949,78224,78225],{},"kopiuj wklej"," zgodnie z określonym przeze mnie planem i strategią. ",[224,78228,78229],{},"Polska to nie rynek outreachu i dziesiątek tysięcy dziennikarzy którzy nie mają pomysłów o czym pisać."," Tu się kupuje więc trzeba to robić umiejętnie by ",[224,78232,78233],{},"w jak najniższym budżecie osiągnąć najlepsze efekty."," Kupić najbardziej kaloryczne paliwo do ogrzania naszego domu a nie palić starymi schodzonymi butami 🙂",[12,78236,78238,78239],{"id":78237},"anna-piguła-specjalista-seo-w-the-nets","Anna Piguła – Specjalista SEO w ",[182,78240,78243],{"href":78241,"rel":78242},"https:\u002F\u002Fthenets.pl\u002F",[349],"The Nets",[16,78245,78246],{},[224,78247,78248],{},"Z linkami jest jak z pomocą znajomych. Niektórych nie trzeba o nią prosić, sami zostawiają odnośnik do naszej strony w swoim serwisie. Są jak dobrzy bezinteresowni przyjaciele. Inni, mający podobne zainteresowania do naszych, mogą nas wesprzeć lub przeciwnie – potraktować jako konkurencję. Przypominają oni pożądane linki z tematycznie powiązanych serwisów. Za pomoc jeszcze innych trzeba zapłacić – Ci są jak linki płatne. Bywa też tak, że aby otrzymać wsparcie znajomych, najpierw trzeba ich sobie zjednać. W link buildingu osiąga się to wszelkimi działaniami content marketingowymi. Jeśli będą skuteczne, zyskamy odnośniki do serwisu.",[16,78250,78251],{},[224,78252,78253],{},"Gdzie szukać przyjaciół? – research miejsc, w których można zamieszczać linki",[16,78255,78256,78257,78260,78261,284],{},"Proces link buildingu warto rozpocząć od ",[224,78258,78259],{},"researchu działań konkurencji",". Podobne do naszego serwisy znajdziemy np. za pomocą narzędzia ",[224,78262,6291],{},[16,78264,78265,78266,78268],{},"Kiedy zdefiniujemy już konkurentów, czas na zbadanie ich profili linków. Szukając miejsc do zamieszczenia odnośników, warto skorzystać z niedoścignionego narzędzia ",[224,78267,31081],{},". Dzięki niemu uzyskamy m.in. informacje o rozkładzie odsyłaczy na dofollow\u002Fnofollow, podział na hiperłącza tekstowe\u002Fobrazkowe oraz dane na temat odnośników z indeksu świeżego, czyli z ostatnich 90 dni, i historycznego – największego dostępnego w sieci indeksu linków zwrotnych.",[16,78270,78271,78272,78275],{},"Kolejnym pomocnym narzędziem w wyszukiwaniu miejsc do linkowania jest ",[224,78273,78274],{},"SimilarWeb",". W panelu sprawdzimy listę najważniejszych witryn kierujących odnośnik do danej strony.",[16,78277,78278,78279,284],{},"Nie zapominajmy o serwisach, które piszą o naszej stronie. Linki ze wzmianek znajdziemy dzięki narzędziom do monitoringu Internetu, takim jak ",[224,78280,75553],{},[16,78282,78283,78284,78287,78288,284],{},"Research miejsc warto wzbogacić o ",[224,78285,78286],{},"sprawdzenie niedziałających odnośników do naszej domeny, szczególnie wtedy, kiedy ją zmieniliśmy",". Czasami niedziałające linki wynikają także z błędów umieszczających je osób. W zbadaniu takich odnośników pomocny będzie ",[224,78289,78290],{},"Link Juice Recovery",[16,78292,78293,78296],{},[224,78294,78295],{},"Linkowanie – spotkania ze znajomymi","                                                                                      ",[16,78298,78299,78300,78302],{},"Kiedy lista miejsc, w których chcemy dodawać odnośniki, jest już gotowa, pora na rozpoczęcie linkowania. Jednym z popularniejszych i bardzo ułatwiających pracę seowca narzędzi jest ",[224,78301,77947],{},". Służy ono do planowania kampanii na forach, blogach oraz Facebooku. Kluczem do dobrze przeprowadzonej akcji jest wybór właściwego agenta. Powinien mieć wiedzę nie tylko o marketingu dyskusji, ale również branży, którą promuje.",[16,78304,78305,78306,78308,78309,284],{},"Oprócz umieszczania linków na forach, możemy lokować je także w artykułach. Platformą to umożliwiającą jest ",[224,78307,50675],{},", z którą współpracują strony tematyczne, serwisy informacyjne, portale regionalne i blogi. Dzięki narzędziu wykonamy też ",[224,78310,78311],{},"relinkowanie, czyli wykorzystanie w link buildingu profilu linków konkurencji",[16,78313,78314,78315,78318,78319,284],{},"Tworzenie wartościowej treści – specjaliści SEO i content marketingowcy powtarzają o nim aż do znudzenia. Prawdą jest jednak, że znacznie ułatwia ono zdobycie najbardziej pożądanych (czyli naturalnych) odnośników. ",[224,78316,78317],{},"O czym możemy pisać? W cenie jest objaśnianie fachowych zwrotów, obalanie mitów, poszukiwanie nowych rozwiązań, zapraszanie do współpracy innych autorów."," Inspiracje znajdziemy na blogach fachowców, serwisach tematycznych i portalach branżowych. Śledzenie interesujących informacji ułatwi np. narzędzie ",[224,78320,78321],{},"Mention",[16,78323,78324],{},"Uproszczenie użytkownikom linkowania to prosty sposób na zdobycie nowych hiperłączy. Wystarczy utworzyć dedykowaną podstronę „Linkuj do nas” i zamieścić na niej gotowy kod – przykład: kbprojekt.pl\u002Flinkuj-do-nas.",[16,78326,78327,78328,78331],{},"Kolejnym elementem link buildingu jest własne zaplecze, które możemy potraktować jako narzędzie SEO. Pamiętajmy jednak, że ",[224,78329,78330],{},"współcześnie profesjonalne zaplecze nie jest tożsame ze spamem",". Strony, z których linkujemy, powinny wyglądać profesjonalnie, a zamieszczone na nich treści nie mogą być zlepkiem przypadkowych słów.",[16,78333,78334],{},[224,78335,78336],{},"Monitorowanie – dalsze losy Twoich przyjaciół",[16,78338,78339,78342,78343,78345,78346,78349],{},[224,78340,78341],{},"Link building nie kończy się na pozyskaniu odnośników."," Kolejnym etapem prac jest ich monitorowanie. Możemy to zrobić, korzystając z darmowego narzędzia ",[224,78344,1416],{},". Przydatna jest w nim np. ",[224,78347,78348],{},"zakładka „Linki do Twojej witryny”",". Dzięki niej dowiemy się, które podstrony są linkowane najczęściej, oraz jakie są najpopularniejsze anchory odnośników.",[16,78351,78352],{},"Do monitorowania linków możemy użyć też wspomnianego już narzędzia Majestic. Dzięki analizie uzyskamy informacje o jakości i liczbie linków oraz sprawdzimy, czy konkurencja nie depozycjonuje naszej strony.",[16,78354,78355,78356,78358],{},"Alternatywą dla Majestic jest ",[224,78357,1405],{},". Narzędzie przedstawia podobne dane do Majestic, są one jednak ukazane w innej formie.",[16,78360,78361,78364],{},[224,78362,78363],{},"BacklinkWatch"," to kolejne narzędzie pozwalające na analizę linków. Po podaniu adresu witryny, otrzymamy dane na temat linków przychodzących, użytych anchorów oraz zastosowaniu nofollow. BacklinkWatch działa szybko, jego minusem jest jednak dość ograniczona baza linków.",[16,78366,78367,78370],{},[224,78368,78369],{},"Budując profil linków, postępujmy podobnie jak z gronem znajomych."," Zabiegajmy o świeże odnośniki, tak jak o nowe wartościowe kontakty. Pielęgnujmy stare przyjaźnie, co jakiś czas analizując nasze hiperłącza. Przypominajmy o sobie – szukając odnośników ze wzmianek i naprawiajmy relacje poprzez korygowanie uszkodzonych linków.",{"title":34,"searchDepth":190,"depth":190,"links":78372},[78373,78375,78377,78379,78381,78383,78385,78387,78389,78391,78393,78395],{"id":77177,"depth":190,"text":78374},"Dariusz Jurek – Head of SEO w Sales Tube\u002FVM",{"id":77272,"depth":190,"text":78376},"Jakub Kękuś – SEO Specialist w Promotraffic",{"id":77461,"depth":190,"text":78378},"Damian Hliwa – Team Leader w dziale SEO w Traffic Trends",{"id":77595,"depth":190,"text":78380},"Marcin Marć – Specjalista SEO w Brandbay.pl",{"id":77708,"depth":190,"text":78382},"Michał Pater – Starszy Specjalista ds pozycjonowania z Widzialni.pl",{"id":77844,"depth":190,"text":78384},"Grzegorz Mazowiecki – SEO Manager w G2A.com",{"id":77906,"depth":190,"text":78386},"Paweł Pawlak – SEO Manager \u002F Koordynator działu SEO w 4people",{"id":78000,"depth":190,"text":78388},"Kamil Sroka – Head of SEO w DevaGroup",{"id":78070,"depth":190,"text":78390},"Łukasz Lewczuk – Marketing Mind",{"id":78133,"depth":190,"text":78392},"Maciej Kędzia – SEO Manager w Media Click",{"id":78190,"depth":190,"text":78394},"Robert Niechciał – ekspert SEO, niechcial.io",{"id":78237,"depth":190,"text":78396},"Anna Piguła – Specjalista SEO w The Nets","2017-11-22","Naszych rozmówców poprosiliśmy o podzielenie się informacjami na temat narzędzi wykorzystywanych w procesie link buildingu, najlepiej w rozbiciu na ich 3 rodzaje: 1) Link prospecting\u002Fwyszukiwanie miej","\u002Fblog\u002Fimages\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow.webp",{},"\u002Fblog\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow","30 min czytania",{"title":77118,"description":78398},"blog\u002Flink-building-narzedzia-i-procesy-wykorzystywane-przez-12-praktykow","PJQ2KZmmufIJJfw9XrEqdvZuFbVLFuJAgWgC6eKu3kQ",{"id":78407,"title":78408,"author":377,"body":78409,"category":5063,"coverStyle":197,"date":78653,"description":78654,"excerpt":197,"extension":200,"image":78655,"meta":78656,"navigation":203,"path":78657,"readTime":858,"seo":78658,"seoDescription":197,"stem":78659,"__hash__":78660},"blog\u002Fblog\u002F9-tipow-na-lepsze-wykorzystanie-artykulow-sponsorowanych.md","9 sposobów na lepsze wykorzystanie artykułów sponsorowanych",{"type":9,"value":78410,"toc":78641},[78411,78419,78431,78437,78440,78443,78449,78455,78462,78469,78472,78492,78501,78507,78510,78516,78527,78533,78536,78554,78560,78563,78569,78572,78578,78581,78584,78590,78593,78603,78606,78612,78615,78621,78634],[16,78412,78413],{},[224,78414,78415],{},[182,78416,78418],{"href":52150,"rel":78417},[349],"Czytaj także: Artykuły sponsorowane – jak wybrać portal i maksymalnie wykorzystać publikację",[16,78420,78421,227,78428],{},[224,78422,78423,78424,78427],{},"Publikacje ",[182,78425,7700],{"href":5156,"rel":78426},[349]," to bardzo popularny (używany przez 84% seowców), skuteczny (61% uważa go za najskuteczniejszy) i relatywnie drogi (publikacja średnio kosztuje ok. 160 PLN netto) sposób pozyskiwania linków.",[224,78429,78430],{},"Dobrym pomysłem będzie więc zastanowić się jak zmaksymalizować korzyści płynące z zamówienia publikacji – zarówno na płaszczyźnie SEO jak i dodatkowych korzyści.",[220,78432,78434],{"id":78433},"_1-przygotuj-interesujący-tekst",[224,78435,78436],{},"1. Przygotuj interesujący tekst",[16,78438,78439],{},"Zacznij od tekstu. Nawet jeżeli zamawiasz publikację artykułu sponsorowanego tylko po to, żeby pozyskać z niego link skup się na jakości tekstu.",[16,78441,78442],{},"Poziom moderacji w redakcjach jest różny i chociaż z pewnością trafią się takie, które nawet nie przeczytają podesłanych materiałów przed publikacją, to większość dobrych portali teksty sprawdza i może domagać się poprawek, a te będą kosztować – czas i pieniądze.",[16,78444,78445,78446,284],{},"Tekst przygotowany „pod użytkownika” niosący jakąkolwiek wartość merytoryczną ",[224,78447,78448],{},"będzie bardzo przydatny (a czasem niezbędny) także w kolejnych krokach",[220,78450,78452],{"id":78451},"_2-umieść-maksymalną-dopuszczalną-liczbę-linków",[224,78453,78454],{},"2. Umieść maksymalną dopuszczalną liczbę linków",[16,78456,78457,78458,78461],{},"Zamawiając publikację artykułu sponsorowanego zwróć uwagę na to ",[224,78459,78460],{},"ile linków możesz maksymalnie zamieścić w treści",". O ile sam wydawca portalu nie podaje ekstremalnych liczb (niektórzy wydawcy określając warunki publikacji podają liczbę dopuszczalnych linków jako „bez ograniczeń”) to warto wykorzystać potencjał artykułu maksymalnie i zamieścić w nim kilka odnośników.",[16,78463,78464,78465,78468],{},"Pamiętaj o zasadzie „first link count” i ",[224,78466,78467],{},"nie linkuj więcej niż jeden raz tego samego URLa",". Możesz podlinkować np. stronę główną, kategorię oraz stronę produktu.",[16,78470,78471],{},"Portale z założoną liczbą dopuszczalnych linków znajdziesz w naszej bazie ponad 14 000 serwisów z rynków:",[51,78473,78474,78482,78487],{},[54,78475,78476],{},[182,78477,78479],{"href":37975,"rel":78478},[349],[224,78480,78481],{},"polskojęzycznego",[54,78483,78484],{},[224,78485,78486],{},"anglojęzycznego",[54,78488,78489],{},[224,78490,78491],{},"niemieckojęzycznego",[16,78493,78494,78495,78500],{},"Możesz także wypełnić ",[224,78496,78497],{},[182,78498,15034],{"href":11499,"rel":78499},[349],", a sami zaproponujemy portale i blogi odpowiednie dla Twojej kampanii.",[220,78502,78504],{"id":78503},"_3-umieść-link-do-swojej-strony-w-sposób-zachęcający-do-przeklików",[224,78505,78506],{},"3. Umieść link do swojej strony w sposób zachęcający do przeklików",[16,78508,78509],{},"Umieszczając link w artykule sponsorowanym miej również w głowie, że pewna część odwiedzających go czytelników to wartościowy, tematyczny ruch, który warto skierować bezpośrednio na swoją stronę.",[16,78511,31149,78512,78515],{},[224,78513,78514],{},"musisz znaleźć kompromis"," między ledwo zauważalnym dla czytelnika linkiem, a stricte reklamowych charakterem artykułu, który skupia się tylko na próbie przekierowania użytkownika na Twoją stronę i często spotyka się z obiekcjami redakcji i zasadniczo jest mniej skuteczny.",[16,78517,78518,78519,78522,78523,78526],{},"Kreatywne przykłady? Twój artykuł sponsorowany może być informacją o atrakcyjnym ",[224,78520,78521],{},"konkursie",", a czytelnik znajduje w nim link do jego zasad – oczywiście na Twojej stronie, możesz też stworzyć ",[224,78524,78525],{},"ankietę"," dla mieszkańców danego miasta, którą wypełnić można na Twojej stronie, a jej temat chociaż w luźny sposób wiąże się z Twoją branżą.",[220,78528,78530],{"id":78529},"_4-stwórz-interesujący-tytuł",[224,78531,78532],{},"4. Stwórz interesujący tytuł",[16,78534,78535],{},"Zachęcający do kliknięcia tytuł ściągnie większy ruch na artykuł w ramach samego portalu, ale będzie także przydatny przy dalszej dystrybucji teksty w zewnętrznych mediach.",[16,78537,78538,78539,78546,78547,284],{},"Sporo wskazówek tworzenia „click baitowych” tytułów ",[224,78540,78541],{},[182,78542,78545],{"href":78543,"rel":78544},"http:\u002F\u002Farturjablonski.com\u002F10-sposobow-na-naglowek\u002F",[349],"przedstawił na swoim blogu Artur Jabłoński",", a kilka innych znajdziecie ",[224,78548,78549],{},[182,78550,78553],{"href":78551,"rel":78552},"http:\u002F\u002Fcontentblog.pl\u002Fjak-pisac-naglowki-na-bloga\u002F",[349],"we wpisie na contentblog.pl",[220,78555,78557],{"id":78556},"_5-zoptymalizuj-treść-pod-kątem-seo",[224,78558,78559],{},"5. Zoptymalizuj treść pod kątem SEO",[16,78561,78562],{},"Nie dlatego, że to zwiększy moc Twoich linków, ale dlatego, że dobrze napisany artykuł ma szansę rankować na frazy z długiego ogona i ściągać dodatkowy ruch również na Twoją stronę.",[220,78564,78566],{"id":78565},"_6-zajmij-więcej-miejsc-na-pierwszej-stronie-wyników",[224,78567,78568],{},"6. Zajmij więcej miejsc na pierwszej stronie wyników",[16,78570,78571],{},"Skoro już jesteśmy przy długim ogonie – artykuły sponsorowane to świetny sposób, aby zająć więcej miejsc na pierwszej stronie wyników dla fraz z długiego ogona. Nawet jeżeli Twoja pozycjonowana strona rankuje na 1. miejscu, zajęcie kolejnych pozycji to dodatkowy ruch do pozyskania z wyszukiwarek. Pamiętaj o tym planując publikacje.",[220,78573,78575],{"id":78574},"_7-rozważ-dopłatę-do-widoczności-tekstu-na-stronie-głównej-portalu",[224,78576,78577],{},"7. Rozważ dopłatę do widoczności tekstu na stronie głównej portalu",[16,78579,78580],{},"Większość małych i średnich portali zawiera obecność tekstu na stronie głównej w ramach podstawowej ceny. Jeżeli zamawiasz publikację na portalu, który jej nie oferuje (a ta sytuacja zwykle dotyczy większych, droższych serwisów) rozważ dopłatę do publikacji tekstu na stronie głównej.",[16,78582,78583],{},"Przyspieszy to indeksację (która i tak na realnych portalach jest bardzo dobra, więc to minimalny czynnik), ale przede wszystkim znacznie zwiększy ruch na artykule i zwiększy moc prowadzących z niego linków.",[220,78585,78587],{"id":78586},"_8-podlinkuj-przygotowane-artykuły",[224,78588,78589],{},"8. Podlinkuj przygotowane artykuły",[16,78591,78592],{},"Dodatkowe podlinkowanie artykułu to zwykle ułamek kosztów samej publikacji, a pomoże ściągnąć na niego ruch, poprawić jego rankowanie na frazy z długiego ogona oraz zwiększy moc prowadzących z niego linków.",[16,78594,78595,78596,78599,78600,284],{},"Najczęściej wykorzystywaną w tym przypadku metodą są ",[224,78597,78598],{},"linki z postów na forach",".  Praktyką, którą często widzimy wśród naszych klientów jest także dodawanie linków do zrealizowanych artykułów sponsorowanych w tekstach na własnych ",[224,78601,78602],{},"zapleczach",[16,78604,78605],{},"Omijaj najbardziej spamerskie techniki – prowadząc portal nie chciałbyś zapewne, by artykuły na nim były podlinkowane blastami.",[220,78607,78609],{"id":78608},"_9-dystrybuuj-artykuł-w-miejscach-w-których-nie-możesz-zamieścić-bezpośredniej-informacji-o-swojej-firmie",[224,78610,78611],{},"9. Dystrybuuj artykuł w miejscach, w których nie możesz zamieścić bezpośredniej informacji o swojej firmie",[16,78613,78614],{},"Grupy na Facebooku, fora z czujną moderacją czy Wykop (tutaj akurat i tak będzie bardzo ciężko) to miejsca z których możesz pozyskać bezpłatnie wiele dobrej jakości ruchu, ale często nie będziesz miał możliwości po prostu dodać linka do swojej strony.",[220,78616,78618],{"id":78617},"czy-wiesz-że-linkhouse-posiada-największą-w-polsce-bazę-portali-i-blogów-na-których-możesz-zamówić-publikację-artykułów-sponsorowanych",[224,78619,78620],{},"Czy wiesz że… Linkhouse posiada największą w Polsce bazę portali i blogów na których możesz zamówić publikację artykułów sponsorowanych?",[16,78622,78623,78626,78627,78633],{},[224,78624,78625],{},"Ponad 8000 serwisów w 4 językach",", w tym ponad 4000 w języku polskim ",[224,78628,78629],{},[182,78630,78632],{"href":37975,"rel":78631},[349],"sprawdź ofertę artykułów sponsorowanych na stronie"," lub wypełnij nasz brief:",[16,78635,78636],{},[182,78637,78639],{"href":11499,"rel":78638},[349],[32,78640],{"alt":34,"src":76855},{"title":34,"searchDepth":190,"depth":190,"links":78642},[78643,78644,78645,78646,78647,78648,78649,78650,78651,78652],{"id":78433,"depth":359,"text":78436},{"id":78451,"depth":359,"text":78454},{"id":78503,"depth":359,"text":78506},{"id":78529,"depth":359,"text":78532},{"id":78556,"depth":359,"text":78559},{"id":78565,"depth":359,"text":78568},{"id":78574,"depth":359,"text":78577},{"id":78586,"depth":359,"text":78589},{"id":78608,"depth":359,"text":78611},{"id":78617,"depth":359,"text":78620},"2017-10-30","Czytaj także: Artykuły sponsorowane – jak wybrać portal i maksymalnie wykorzystać publikację Publikacje artykułów sponsorowanych to bardzo popularny (używany przez 84% seowców), skuteczny (61% uważa g","\u002Fblog\u002Fimages\u002F9-tipow-na-lepsze-wykorzystanie-artykulow-sponsorowanych.webp",{},"\u002Fblog\u002F9-tipow-na-lepsze-wykorzystanie-artykulow-sponsorowanych",{"title":78408,"description":78654},"blog\u002F9-tipow-na-lepsze-wykorzystanie-artykulow-sponsorowanych","itBqqroYoY1EQOL_ybhOEZk5XQ6qnAAXlhqdB0qKmFc",{"id":78662,"title":78663,"author":377,"body":78664,"category":11600,"coverStyle":197,"date":79184,"description":79185,"excerpt":197,"extension":200,"image":79186,"meta":79187,"navigation":203,"path":79188,"readTime":5886,"seo":79189,"seoDescription":197,"stem":79190,"__hash__":79191},"blog\u002Fblog\u002F23-sposoby-na-link-building-dla-sklepu-internetowego-pozyskiwanie-linkow-dla-ecommerce.md","23 sposoby na link building dla sklepu internetowego — pozyskiwanie linków dla ecommerce",{"type":9,"value":78665,"toc":79166},[78666,78677,78680,78683,78689,78692,78695,78698,78703,78712,78715,78735,78738,78743,78752,78755,78758,78764,78767,78770,78780,78786,78793,78796,78801,78823,78829,78832,78841,78844,78856,78859,78865,78868,78871,78874,78880,78883,78894,78897,78903,78906,78912,78915,78918,78935,78952,78959,78965,78968,78971,78987,78990,78996,78999,79016,79027,79037,79043,79046,79049,79056,79062,79065,79070,79073,79076,79082,79088,79093,79096,79102,79105,79111,79114,79117,79120,79126,79129,79138,79151,79155],[16,78667,78668],{},[224,78669,78670,78671,78676],{},"Ponad 2 lata temu opublikowaliśmy na naszym blogu podsumowanie szkolenia ",[182,78672,78675],{"href":78673,"rel":78674},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fbudowa-linkow-do-sklepow-internetowych\u002F",[349],"Budowa linków do sklepów internetowych",", które spotkało się ze sporym zainteresowaniem. Nadszedł już czas na dużo bardziej kompleksowe podejście do tematu i podzielenie się doświadczeniami zdobytymi w realizacji kampanii link buildingowych dla kilkudziesięciu polskich ecommerce’ów.",[16,78678,78679],{},"Poniżej przygotowaliśmy ponad 20 taktyk i strategii pozyskiwania linków, z których większość przeznaczona jest tylko dla sklepów internetowych.",[16,78681,78682],{},"Większość z nich to także działania, które poza zdobyciem nowych linków do sklepu przełożą się na inne korzyści – np. bezpośredni ruch, lepszą świadomość marki, kreowanie wizerunku eksperta. To bardzo ważne z uwagi na rosnące koszty pozyskiwania skutecznych linków.",[220,78684,78686],{"id":78685},"_1-twórz-wyjątkowo-atrakcyjne-promocje-i-werbuj-blogerów-do-ich-komunikowania",[224,78687,78688],{},"1. Twórz wyjątkowo atrakcyjne promocje i werbuj blogerów do ich komunikowania",[16,78690,78691],{},"Nie mówimy tutaj o zniżce 5 czy 10% na wybrane produkty w Twoim sklepie. Procenty powinny być duże, a produkty pożądane. Możesz także zaproponować darmową dostawę, bo choć ceny przesyłek nie zniechęcają już tak bardzo jak jeszcze kilka lat temu, to nadal stanowią dla wielu osób pewną psychologiczną barierę ograniczającą zakupy online.",[16,78693,78694],{},"„Atrakcyjna” w tym przypadku nie oznacza tylko atrakcyjności finansowej – promocja może być też ciekawa, pomysłowa. Dobrym przykładem z mainstreamu mogą być sklepy RTV AGD, które do zakupu lodówki dają gratis liczbę puszek coli, która się w niej zmieści.",[16,78696,78697],{},"Celem blogera jest dostarczanie treści interesujących czytelników. I chociaż dobrzy blogerzy mają głowę pełną pomysłów na najbliższe miesiące i co powiedzieć, to chętnie przygarną pomysł na „quick win”, który pozwoli im szybko przygotować post, który ściągnie nowych czytelników (np. z grup Facebook), jednocześnie dając im jakąś wartość (informacja o ciekawej promocji).",[16,78699,78700],{},[224,78701,78702],{},"Skuteczność tego sposobu będzie zależeć od kilku zmiennych:",[16,78704,78705,78706,78708,78709,78711],{},"– popularność Twojego sklepu\u002FTwojej marki",[269,78707],{},"\n– atrakcyjność promocji",[269,78710],{},"\n– popularność blogera",[16,78713,78714],{},"Niewielką popularność możesz nadrobić większą atrakcyjnością promocji i wybieraniem blogerów o mniejszych zasięgach. Z drugiej strony by dotrzeć do tych posiadających więcej czytelników będziesz potrzebować wyjątkowej promocji lub szerokiej znajomości Twojej marki (i dużej wiarygodności) w sieci.",[16,78716,78717,78718,78721,78722,78725,78726,49288,78729,78731,78732,78734],{},"Pamiętaj, że Twoim głównym ",[224,78719,78720],{},"celem jest pozyskanie linków"," (choć jak w przypadku większość sposobów ",[182,78723,5208],{"href":5206,"rel":78724},[349]," liczysz także na dodatkowe korzyści jak np. bezpośredni ruch na stronie), a co za tym idzie blogi z których chcesz pozyskać linki powinieneś ",[224,78727,78728],{},"oceniać przede wszystkim pod kątem parametrów SEO",[224,78730,6291],{}," do oceny widoczności w Google**, Majestic** i ",[224,78733,1405],{}," do technicznej oceny podlinkowania domen).",[16,78736,78737],{},"Z drugiej strony jest bloger, który wartość publikacji na swoim blogu ocenia w zupełnie inny sposób. Podstawowym wyznacznikiem są tutaj zasięgi, czyli miesięczna liczba unikalnych użytkowników odwiedzających bloga (wartość reklamowa tych użytkowników jest różna w zależności od branży).",[16,78739,78740],{},[224,78741,78742],{},"Kogo więc szukasz?",[16,78744,78745,78746,19826,78748,78751],{},"**– Blogów posiadających własne domeny",[269,78747],{},[224,78749,78750],{},"– Blogów, które mają dobre parametry SEO"," takie jak TrustFlow (Majestic) czy Domain Rating (Ahrefs), ale mniejszy ruch przez co bezpłatna publikacja będzie wchodziła w grę.",[16,78753,78754],{},"Taktyka ta może być jeszcze skuteczniejsza jeżeli w sklepie masz program partnerski do którego zaprosisz blogera. Poza ciekawą treścią na stronie zyska też możliwość zarobienia prowizji z zakupów dokonanych przez jego czytelników.",[16,78756,78757],{},"Za opisanie Twojej promocji możesz oczywiście blogerom zapłacić, ale to już zupełnie inny sposób, który można wykorzystać do promowania treści każdego rodzaju (nie musisz silić się na minimalizowanie swojej marży atrakcyjną promocją).",[220,78759,78761],{"id":78760},"_2-recenzje-blogerów",[224,78762,78763],{},"2. Recenzje blogerów",[16,78765,78766],{},"Recenzje blogerów to świetny sposób na pozyskanie linków, a także ruchu dla Twojego sklepu internetowego.",[16,78768,78769],{},"W zależności od wartości produktu i popularności blogera w wielu przypadkach masz szansę pozyskać link w zamian za produkt.",[16,78771,78772,78773,284],{},"Blogerów zainteresowanych tego typu współpracą znajdziesz m.in. na marketplace’ach dla influencerów, jak np. ",[182,78774,78777],{"href":78775,"rel":78776},"http:\u002F\u002Finflu.be",[349],[224,78778,78779],{},"Influ",[220,78781,78783],{"id":78782},"_3-interaktywne-funkcjonalności-w-sklepie",[224,78784,78785],{},"3. Interaktywne funkcjonalności w sklepie",[16,78787,78788,78789,78792],{},"Interaktywne podstrony produktów ",[224,78790,78791],{},"mogą być drogie do wdrożenia (ale nie muszą)"," i możliwe do zastosowania w ograniczonej liczbie sklepów, ale dają też korzyści daleko wykraczające poza link building.",[16,78794,78795],{},"Tworząc coś odpowiednio innowacyjnego masz szansę uzyskać efekt wirusowości, który krótkoterminowo przełoży się przede wszystkim na ruch z mediów społecznościowych, oprócz tego pozwoli na pozyskanie linków, które będą Ci służyć znacznie dłużej.",[16,78797,78798],{},[224,78799,78800],{},"O jakich funkcjonalnościach mowa? Kilka przykładów:",[678,78802,78803,78814,78820],{},[54,78804,78805,78806,78813],{},"Pokaż w ciekawy sposób korzyści wynikające ze stosowania produktu. Świetnym przykładem jest tutaj Bellroy.com, pokazujący ",[224,78807,78808],{},[182,78809,78812],{"href":78810,"rel":78811},"https:\u002F\u002Fbellroy.com\u002Fslim-your-wallet",[349],"różnicę w wielkości portfela tradycyjnego i oferowanego przez nich",". Użytkownik może zaznaczyć co nosi w portfelu, a na stronie zobaczy wizualizację wielkości 2 portfeli z taką zawartością.",[54,78815,78816,78817,284],{},"Interaktywny konfigurator produktów. Pozwól klientowi dobrać produkt w inny sposób niż standardowe filtry, a po pierwsze ułatwisz mu skorzystanie z Twojej oferty, po drugie wyróżnisz się na tle konkurencji. Dobrym przykładem jest ",[224,78818,78819],{},"Bra Fit Finder od Nike",[54,78821,78822],{},"Pozwól użytkownikowi stworzyć własny wariant danego produktu i wygenerować prowadzący do niego link, którym będzie mógł się podzielić ze swoimi znajomymi, a także followersami czy fanami.",[220,78824,78826],{"id":78825},"_4-tworzenie-poradników-dla-kupujących",[224,78827,78828],{},"4. Tworzenie poradników dla kupujących",[16,78830,78831],{},"Myśląc o content marketingu w przypadku sklepu internetowego powinieneś myśleć w pierwszej kolejności o tworzeniu poradników dla kupujących. Dobrze napisany poradnik:",[16,78833,78834,78835,78837,78838,78840],{},"– Pomoże ściągnąć ruch z wyników organicznych Google",[269,78836],{},"\n– Pozwoli pozyskać (i łatwiej tworzyć) linki do sklepu",[269,78839],{},"\n– Zwiększy konwersję w Twoim sklepie odpowiadając na pytania klientów dla których nadmiar dostępnych opcji jest hamulcem w procesie zakupowym",[16,78842,78843],{},"Pisanie takiego poradnika zacznij od znalezienia odpowiedzi na kilka pytań:",[16,78845,78846,78847,78849,78850,78852,78853,78855],{},"– jakie problemy czytelnika chcesz rozwiązać?",[269,78848],{},"\n– jakie są kluczowe cechy produktów z danej kategorii?",[269,78851],{},"\n– jakie są unikalne korzyści, które mogą oferować produkty z kategorii?",[269,78854],{},"\n– jakie są zalety i wady wyboru określonych produktów?",[16,78857,78858],{},"Wzbogać swój poradnik zdjęciami i filmami.",[220,78860,78862],{"id":78861},"_5-twórz-rankingi-produktów",[224,78863,78864],{},"5. Twórz rankingi produktów",[16,78866,78867],{},"Twórz rankingi produktów, które masz w swojej ofercie. Wybieraj różne kryteria (cena, jakość, waga, wielkość, estetyka itd.) aby trafić w potrzeby jak największej liczby użytkowników.",[16,78869,78870],{},"Rankingi z jednej strony dobrze rankują i są w stanie ściągnąć relatywnie duży ruch z organicznych wyników wyszukiwania, a z drugiej są treścią, którą łatwo wykorzystać w kampaniach marketingu szeptanego na forach i blogach.",[16,78872,78873],{},"W optymistycznym scenariuszu (i przy zbudowaniu bardzo mocnej marki sklepu) producenci lub dystrybutorzy mogą chcieć pochwalić się wysoką pozycją swoich produktów w Twoim zestawieniu, co wygeneruje dodatkowe linki i wzmocnienie Twojej pozycji branżowego eksperta. Oczywiście optymizm warto wesprzeć działaniami – koniecznie skontaktuj się z działem PR producenta produktu z 1. miejsca.",[220,78875,78877],{"id":78876},"_6-prowadź-bloga-i-szukaj-virali",[224,78878,78879],{},"6. Prowadź bloga i szukaj virali",[16,78881,78882],{},"Blog z viralowymi treściami. Numer 1 w większości „poradników” na temat content marketingu i link buildingu za oceanem (a czasem i w Polsce). Na pewno warto próbować, ale zmniejsz swoje oczekiwania – nawet treści, które osiągają wirusowo zasięgi w okolicach miliona odsłon przekładają się na kilka-kilkanaście linków.",[16,78884,78885,78886,78893],{},"Gdzie szukać inspiracji? Polecamy narzędzie ",[224,78887,78888],{},[182,78889,78892],{"href":78890,"rel":78891},"http:\u002F\u002Fbuzzsumo.com\u002F",[349],"BuzzSumo"," (z bezpłatnym okresem próbnym) w którym możesz znaleźć najpopularniejsze w social mediach treści dla danych słów kluczowych w danym okresie i kraju. Możesz sprawdzić np. jaka treść związana z poduszkami była najczęściej udostępniana, lajkowana, tweetowana w ostatnim kwartale w USA.",[16,78895,78896],{},"Oczywiście prowadzenie bloga w kontekście link buildingu to dużo więcej niż próba trafienia na viralowej loterii. Poza wspomnianymi już poradnikami dla kupujących, może zamieszczać np. wywiady z osobami branży o których wiesz, że mogą zrewanżować się linkiem (i mają coś ciekawego do powiedzenia). Możesz go wykorzystać do budowy relacje z partnerami i kontrahentami.",[220,78898,78900],{"id":78899},"_7-organizuj-konkursy-na-stronie-produktu",[224,78901,78902],{},"7. Organizuj konkursy na stronie produktu",[16,78904,78905],{},"Organizuj konkursy bezpośrednio na karcie produktu. Zasady opisz w zakładce „\u002F#konkurs” i rozpowszechnij wiadomość na forach. Skuteczność tej taktyki zależy oczywiście od tego jak atrakcyjny jest konkurs – co jest nagrodą, jak trudne jest zadanie i duża konkurencja. Linki stworzone do w ten sposób do karty produktu będą działać nawet po usunięciu informacji o konkursie.",[220,78907,78909],{"id":78908},"_8-kupuj-wygasłe-dobrze-podlinkowane-domeny",[224,78910,78911],{},"8. Kupuj wygasłe, dobrze podlinkowane domeny",[16,78913,78914],{},"Nie wszystkie projekty ecommercowe kończą się sukcesem. Po tych, którym się nie powiodło często zostają nie najgorzej podlinkowane domeny, które możesz kupić za cenę rejestracji, a następnie przekierować na swoją domenę.",[16,78916,78917],{},"Nie muszą to być koniecznie domeny po innych sklepach internetowych. Powiązane tematycznie z branżą blogi, fora czy strony firmowe również mogą okazać się wartościowe.",[16,78919,78920,78921,3222,78928],{},"Wygasłe domeny możesz znaleźć m.in. wykorzystując ",[224,78922,78923],{},[182,78924,78927],{"href":78925,"rel":78926},"https:\u002F\u002Fwww.expireddomains.net\u002F",[349],"expireddomains.net",[224,78929,78930],{},[182,78931,78934],{"href":78932,"rel":78933},"https:\u002F\u002Fwww.domcop.com\u002F",[349],"domcop.com",[16,78936,78937,78938,717,78945],{},"Najlepsze domeny tego typu są jednak przechwytywane bezpośrednio po okresie wygasania – w przechwyceniu domeny pomogą Ci serwisy ",[224,78939,78940],{},[182,78941,78944],{"href":78942,"rel":78943},"https:\u002F\u002Fwww.aftermarket.pl\u002F",[349],"Aftermarket",[224,78946,78947],{},[182,78948,78951],{"href":78949,"rel":78950},"https:\u002F\u002Fpremium.pl\u002F",[349],"Premium.pl",[16,78953,78954,78955,78958],{},"Przed ustawieniem przekierowania doradzamy jednak skonsultowanie się z kimś, kto jest w stanie przeanalizować profil linków wygasłej domeny i ",[224,78956,78957],{},"ocenić go pod kątem wartości i ryzyka"," jakie będzie niosło za sobą przekierowanie 301.",[220,78960,78962],{"id":78961},"_9-broken-link-building-dla-sklepów-internetowych",[224,78963,78964],{},"9. Broken link building dla sklepów internetowych",[16,78966,78967],{},"Często spotkasz się z sytuacją, w której mimo tego, że konkurent zakończył działalność nie ma możliwości kupienia domeny. Czeka na kupca za wysoką cenę, nie ma w ogóle kontaktu z właścicielem, albo kupił ją ktoś, to postawił na niej serwis zupełnie innego typu.",[16,78969,78970],{},"Takie sytuacje to również doskonała okazja do zdobycia linków, choć będzie wymagać nieco więcej pracy.",[16,78972,78973,78974,78980,78981,78986],{},"Przeanalizuj profil linkowy interesującej Cię domeny w ",[224,78975,78976],{},[182,78977,31081],{"href":78978,"rel":78979},"http:\u002F\u002Fmajestic.com",[349]," oraz\u002Flub ",[224,78982,78983],{},[182,78984,1405],{"href":15533,"rel":78985},[349]," sprawdzając kto do niej linkuje. Możesz znaleźć linki z blogów, portali i forów, które kiedyś kierowały na podstrony działającego sklepu, a teraz zwracają błąd 404. Przejrzyj wszystkie linkujące strony pod kątem możliwości umieszczenia linka do swojego sklepu.",[16,78988,78989],{},"Następnym krokiem – zależnie od rodzaju strony – będzie skontaktowanie się z jej właścicielem z informacją, że na jego stronie znajduje się link odsyłający do nieistniejącej strony i zaproponowanie zastąpieniem go odnośnikiem do Twojego sklepu, lub samodzielne wstawienie odnośnika (np. na forach internetowych).",[220,78991,78993],{"id":78992},"_10-zostań-źródłem-dla-mediów",[224,78994,78995],{},"10. Zostań źródłem dla mediów",[16,78997,78998],{},"Zaproponuj swoją pomoc w roli eksperta dziennikarzom i popularnym blogerom – najlepiej nadać takiej wiadomości kontekst, odnosząc się do już opublikowanego materiału z Twojej branży oferując swoją wypowiedź przy kolejnych tego typu materiałach",[16,79000,79001,79002,1102,79008,79011,79012,79015],{},"Dziennikarzy potencjalnie zainteresowanych współpracą znajdziesz na ",[224,79003,79004],{},[182,79005,64287],{"href":79006,"rel":79007},"https:\u002F\u002Fwww.linkedin.com\u002F",[349],[224,79009,79010],{},"grupach Facebookowych"," oraz w ",[224,79013,79014],{},"zakładkach typu „Redakcja”"," na branżowych portalach.",[16,79017,79018,79019,79026],{},"W USA funkcjonuje popularny serwis ",[224,79020,79021],{},[182,79022,79025],{"href":79023,"rel":79024},"https:\u002F\u002Fwww.helpareporter.com\u002F",[349],"HARO","  (help a reporter out), który ułatwia proces kontaktu pomiędzy dziennikarzami, a ekspertami z wybranych dziedzin. W chwili pisania tego tekstu w Polsce nie funkcjonuje niestety żaden jego odpowiednik.",[16,79028,79029,79030],{},"Polecamy podcast Michała Szafrańskiego w którym opowiada o tym jak wykorzystuje ten sposób w promocji swojego bloga i materiałów takich jak książka „Finansowy Ninja”  – ",[224,79031,79032],{},[182,79033,79036],{"href":79034,"rel":79035},"http:\u002F\u002Fjakoszczedzacpieniadze.pl\u002Fjak-przeprowadzic-skuteczna-kampanie-pr-case-study",[349],"Jak przeprowadzić skuteczną kampanię PR w mediach?",[220,79038,79040],{"id":79039},"_11-współpraca-z-branżowymi-portalami-w-zakresie-regularnego-dostarczania-dobrych-treści",[224,79041,79042],{},"11. Współpraca z branżowymi portalami w zakresie regularnego dostarczania dobrych treści",[16,79044,79045],{},"Często jesteś jednak w stanie zaoferować coś więcej niż komentarz do branżowej nowinki czy odpowiedź na 3 pytania o prowadzenie sklepu. Możesz przygotować cały tekst opisujący dane zagadnienie, będący rozwiązaniem problemu (poradniki dla kupujących), który może zainteresować portale, z których chcesz pozyskać link.",[16,79047,79048],{},"Standardem jest w tym przypadku uzyskanie linka ze stopki, ale warto powalczyć o więcej. Choć tekst z pewnością nie może mieć charakteru reklamowego, to umiejętne wstawienie 1-2 linków do Twojego sklepu w treści nie powinno przekreślić szans na publikację tekstu.",[16,79050,79051,79052,79055],{},"Rozwinięcie relacji z redakcją i dostarczanie wysokiej jakości tekstów, które ",[224,79053,79054],{},"nie wymagają nakładów pracy po stronie wydawcy"," (to bardzo ważne – przesyłaj sformatowany tekst, który nie wymaga poprawy literówek, interpunkcji, stylistyki) może poskutkować w niektórych przypadkach stworzeniem Twojego własnego cyklu tekstów, prowadzeniem własnej „kolumny”.",[220,79057,79059],{"id":79058},"_12-wiadomości-prasowe",[224,79060,79061],{},"12. Wiadomości prasowe",[16,79063,79064],{},"To jedna z najbardziej oldschoolowych i mniej skutecznych metod zdobywania linków (zduplikowana treść wiadomości prasowych, duży odsetek linków nofollow, mała ilość dobrej jakości serwisów z informacjami prasowymi), co jednak nie oznacza, że warto ją pomijać. Ilekroć w Twoim sklepie dzieje się coś, co jesteś w stanie opisać w sposób interesujący dla mediów i potencjalnych klientów – zrób to i roześlij wiadomości do agregatów oraz branżowych portali.",[16,79066,79067],{},[224,79068,79069],{},"13. Wystawiaj referencje innym",[16,79071,79072],{},"Ciekawym sposobem zdobywania linków, który wykorzystaliśmy kilkukrotnie w Linkhouse jest wystawianie opinii\u002Freferencji firmom, z którymi współpracujemy. Warunkiem jest w tym przypadku czyjaś chęć pochwalenia się współpracą z Twoim sklepem.",[16,79074,79075],{},"Kogo możesz wziąć pod uwagę?",[16,79077,79078,79081],{},[224,79079,79080],{},"– Narzędzia internetowe, które wykorzystujesz w swoim sklepie"," – np. oprogramowanie sklepu, wtyczki, program do newsletterów, program do obsługi księgowości, saas wspierający Twoje działania w social mediach itd. Zrób listę, a zdziwisz się z narzędzi ilu firm na co dzień korzysta Twój sklep",[16,79083,79084,79087],{},[224,79085,79086],{},"– Podwykonawcy i dostawcy"," – np. hurtownie, które dostarczają towar, producenci produktów, firma kurierska, producent opakowań i etykiet, firma obsługująca Twój magazyn i pakowanie przesyłek, projektant grafiki do Twojego sklepu",[16,79089,79090],{},[224,79091,79092],{},"Linki takie są szczególnie wartościowe, ponieważ bardzo często umieszczane są na stronie głównej.",[16,79094,79095],{},"Upewnij się, że oprócz Twojego zdjęcia\u002Flogo, opinii oraz nazwy sklepu, recenzja będzie zawierać klikalny link follow.",[220,79097,79099],{"id":79098},"_14-szukaj-istniejących-społeczności",[224,79100,79101],{},"14. Szukaj istniejących społeczności",[16,79103,79104],{},"Nie będzie to oczywiście możliwe w każdej branży. Jeżeli prowadzisz sklep ze sprzętem jeździeckim możesz nawiązać współpracę z posiadającymi stronę www stadninami, klubami jeździeckimi, pasjonatami polo itd.",[220,79106,79108],{"id":79107},"_15-twórz-własne-społeczności",[224,79109,79110],{},"15. Twórz własne społeczności",[16,79112,79113],{},"Własna społeczność to zasób, który możesz wykorzystać na wiele sposobów, które przyniosą dużo większe korzyści niż tylko pozyskanie linków.",[16,79115,79116],{},"Choć stworzenie forum dla klientów sklepu nie zawsze musi być złym pomysłem, to z pewnością lepszym będzie stworzenie forum dla osób takich jak Twoi klienci, nie skupiając tematu dyskusji tylko na Twoim sklepie. Daj ludziom miejsce do dyskusji na pasjonujące ich tematy, a „przy okazji” zbierzesz bazę adresów mailowych (upewnij się, że przy rejestracji wyrażają odpowiednie zgody) i nielimitowany kanał dotarcia z własnymi informacjami – zarówno brandingowymi jak i czysto sprzedażowymi.",[16,79118,79119],{},"Choć rozwinięcie dobrze funkcjonującego forum internetowego nadal jest możliwe, jest z pewnością dużo trudniejsze niż jeszcze kilka lat temu. Duża część dyskusji przeniosła się na grupy Facebookowe i z pewnością powinieneś rozważyć także utworzenie takowej (lub nawet kilku). Oczywiście nie zdobędziesz w ten sposób linków pozycjonujących, ale to wciąż bardzo dobra rada).",[220,79121,79123],{"id":79122},"_16-relinkowanie",[224,79124,79125],{},"16. Relinkowanie",[16,79127,79128],{},"Relinkowanie to termin, który stworzyliśmy kilka lat temu by zgrabnie ująć strategię podpatrywania linków konkurencji, a następnie próby odtworzenia ich dla własnej witryny.",[16,79130,79131,79132,79134,79135,79137],{},"– Zacznij od stworzenia listy konkurentów (którą mamy nadzieję od dawna posiadasz) do której możesz dodać inne witryny, które również rankują na istotne dla Ciebie frazy.",[269,79133],{},"\n– Następnie korzystając z narzędzi takich jak Majestic, Ahrefs, MOZ (im więcej tym lepiej) stwórz listę linków kierujących do tych stron.",[269,79136],{},"\n– Kolejny krok to dużo żmudnej pracy polegającej na określeniu wartości poszczególnych odnośników, a następnie możliwości ich pozyskania. Oczywiście nie wszędzie będzie to możliwe – nie zdobędziesz linków z bloga żony właściciela konkurencyjnego sklepu, ale znajdziesz bardzo wiele przypadków gdzie możesz umieścić swoje odnośniki lub skontaktować się z właścicielem strony i poprosić go o to (to oczywiście może kosztować).",[16,79139,79140,79141,79147,79148,284],{},"Relinkowanie, podobnie jak większość wymienionych wyżej taktyk możesz oczywiście komuś zlecić (to chyba dobre miejsce na wstawienie linka do naszego ",[224,79142,79143],{},[182,79144,79146],{"href":11499,"rel":79145},[349],"briefu","). Są jednak działania w których zdobycie linków opiera się przede wszystkim na zbudowaniu relacji i oferowaniu eksperckiej wiedzy, a tego ",[224,79149,79150],{},"nie zrobi lepiej od Ciebie (lub Twojego zespołu) żadna zewnętrzna agencja (tak, nawet my)",[220,79152,79154],{"id":79153},"_17-mamy-dla-ciebie-jeszcze-8-taktyk","17. Mamy dla Ciebie jeszcze 8 taktyk…",[16,79156,79157,79158,79165],{},"…o których możesz przeczytać w artykule, który przygotowaliśmy we współpracy z portalem MarketingIBiznes.pl w ramach Raportu „",[224,79159,79160],{},[182,79161,79164],{"href":79162,"rel":79163},"https:\u002F\u002Fmarketingibiznes.pl\u002Fe-commerce\u002Flink-building\u002F",[349],"Skazany na sukces – 30 dni, które odmieni Twój sklep","”.",{"title":34,"searchDepth":190,"depth":190,"links":79167},[79168,79169,79170,79171,79172,79173,79174,79175,79176,79177,79178,79179,79180,79181,79182,79183],{"id":78685,"depth":359,"text":78688},{"id":78760,"depth":359,"text":78763},{"id":78782,"depth":359,"text":78785},{"id":78825,"depth":359,"text":78828},{"id":78861,"depth":359,"text":78864},{"id":78876,"depth":359,"text":78879},{"id":78899,"depth":359,"text":78902},{"id":78908,"depth":359,"text":78911},{"id":78961,"depth":359,"text":78964},{"id":78992,"depth":359,"text":78995},{"id":79039,"depth":359,"text":79042},{"id":79058,"depth":359,"text":79061},{"id":79098,"depth":359,"text":79101},{"id":79107,"depth":359,"text":79110},{"id":79122,"depth":359,"text":79125},{"id":79153,"depth":359,"text":79154},"2017-10-24","Ponad 2 lata temu opublikowaliśmy na naszym blogu podsumowanie szkolenia Budowa linków do sklepów internetowych, które spotkało się ze sporym zainteresowaniem. Nadszedł już czas na dużo bardziej kompl","\u002Fblog\u002Fimages\u002F23-sposoby-na-link-building-dla-sklepu-internetowego-pozyskiwanie-linkow-dla-ecommerce.webp",{},"\u002Fblog\u002F23-sposoby-na-link-building-dla-sklepu-internetowego-pozyskiwanie-linkow-dla-ecommerce",{"title":78663,"description":79185},"blog\u002F23-sposoby-na-link-building-dla-sklepu-internetowego-pozyskiwanie-linkow-dla-ecommerce","w2dZyG5CARjHZqj3EQTcLO7qwhaRUSaTnqVNEepMUc4",{"id":79193,"title":79194,"author":377,"body":79195,"category":1313,"coverStyle":79573,"date":79574,"description":79575,"excerpt":197,"extension":200,"image":197,"meta":79576,"navigation":203,"path":79577,"readTime":3881,"seo":79578,"seoDescription":197,"stem":79579,"__hash__":79580},"blog\u002Fblog\u002Flink-building-w-polsce-2017-wyniki-badania.md","Link building w Polsce 2017 – wyniki badania",{"type":9,"value":79196,"toc":79555},[79197,79200,79203,79206,79211,79230,79284,79289,79292,79296,79299,79304,79314,79323,79327,79330,79335,79342,79346,79349,79352,79356,79359,79362,79366,79373,79376,79378,79381,79388,79391,79395,79402,79404,79407,79409,79412,79425,79428,79433,79436,79440,79446,79454,79458,79465,79470,79473,79476,79478,79481,79483,79486,79488,79490,79493,79505,79508,79510,79513,79515,79518,79522,79525,79540,79543,79546],[16,79198,79199],{},"Link building to specyficzna dziedzina w której trudno o publiczny dostęp do rzetelnych danych z dwóch powodów: 1) w całej branży SEO dzielenie się wiedzą nadal jest stosunkowo mało popularne, 2) wytyczne Google praktycznie całkowicie zabraniają aktywnego pozyskiwania linków (to oczywiście kwestia interpretacji), w związku z czym panuje – poniekąd słuszne – przekonanie, że publiczne przyznanie się do stosowania jakichkolwiek metod aktywnego pozyskiwania linków może zaszkodzić stronie.",[16,79201,79202],{},"Widzimy to porównując opinie wyrażane na branżowych grupach z zamówieniami, które później realizujemy (często dla tych samych osób), ale słyszymy też bezpośrednio w rozmowach ze specjalistami, którzy aby uniknąć pozbawionych sensu komentarzy, wolą nie wypowiadać się na temat stosowanych metod link buildingu (a wcale nie chodzi o blasty na stronę główną klienta). Oficjalnie pojęcie link buildingu często zastępowane jest content marketingiem, króluje tworzenie wartościowych treści na stronę, a wszyscy uśmiechają się niewinnie w kierunku Mountain View spod białych kapeluszy.",[16,79204,79205],{},"Stąd zrodził się pomysł przeprowadzenia dużego, anonimowego badania, które pozwoli lepiej poznać panujące w branży trendy, wykorzystywane narzędzia i techniki link buildingu, dostępne budżety i przyszłe plany.",[16,79207,79208],{},[224,79209,79210],{},"Jak wyglądają fakty? 64% osób uważa, że link building jest ważniejszym lub równie ważnym co optymalizacja czynnikiem wpływającym na pozycje strony, 47% planuje zwiększenie budżetu na link building w nadchodzącym roku, a prawie 96% wykorzystuje co najmniej jedną z dwóch najpopularniejszych metod kupowania linków – płatne artykuły sponsorowane lub katalogi stron\u002Ffirm.",[16,79212,79213,79214,79221,79222,79229],{},"Zadanie nieco utrudnił nam fakt, że to pierwsza tego typu analiza w Polsce. Odnieść mogliśmy się do podobnych (choć niestety dużo mniej szczegółowych) badań organizowanych pod patronatem MOZ, zwłaszcza ubiegłorocznego ",[224,79215,79216],{},[182,79217,79220],{"href":79218,"rel":79219},"https:\u002F\u002Fmoz.com\u002Fblog\u002F2016-state-of-link-building-survey-results",[349],"2016 State of Link Building Survey",". Mając świadomość, że wspomniane badanie kierowane było na rynek anglojęzyczny, promowane m.in. przez takie postaci jak ",[224,79223,79224],{},[182,79225,79228],{"href":79226,"rel":79227},"https:\u002F\u002Fmoz.com\u002Fabout\u002Fteam\u002Frandfish",[349],"Rand Fishkin"," i zebrało 435 odpowiedzi przyjęliśmy, że każdy 3-cyfrowy wynik będzie dla nas satysfakcjonujący.",[16,79231,79232,79233,79236,79237,1142,79257,79263,79264,79283],{},"W realizacji celu miało pomóc jasne określenie przed skierowaniem użytkownika do ankiety ",[224,79234,79235],{},"z ilu pytań się składa i ile czasu zajmie jej wypełnienie"," (wiemy po sobie jak irytujący potrafi być brak takiej wiedzy) i przede wszystkim dodatkowa motywacja, zapewniona dzięki bonusom przygotowanym przez naszych partnerów – ",[224,79238,79239,1102,79243,1102,79247,1102,79251,79256],{},[182,79240,75553],{"href":79241,"rel":79242},"https:\u002F\u002Fbrand24.pl\u002F",[349],[182,79244,79246],{"href":26461,"rel":79245},[349],"SemStorm",[182,79248,6291],{"href":79249,"rel":79250},"https:\u002F\u002Fwww.senuto.com\u002F",[349],[182,79252,79255],{"href":79253,"rel":79254},"http:\u002F\u002Fclusteric.com\u002F",[349],"Clusteric",", Unamo",[224,79258,79259],{},[182,79260,79262],{"href":35516,"rel":79261},[349],"Webpozycja"," – dla każdego, kto wypełnił ankietę. Partnerzy, podobnie jak patroni medialni – ",[224,79265,79266,1102,79269,1102,79273,1102,79278],{},[182,79267,68161],{"href":68159,"rel":79268},[349],[182,79270,79272],{"href":68164,"rel":79271},[349],"SilesiaSEM",[182,79274,79277],{"href":79275,"rel":79276},"https:\u002F\u002Fwww.silesiasem.pl\u002Ffestiwal-seo-2017-katowice",[349],"FestiwalSEO",[182,79279,79282],{"href":79280,"rel":79281},"http:\u002F\u002Fmarketingibiznes.pl\u002F",[349],"MarketingIBiznes"," – pomogli także zwiększyć zasięgi (świadomie zrezygnowaliśmy jednak z dodatkowej promocji oferowanej przez Brand24, aby zminimalizować ilość odpowiedzi od osób spoza branży SEO). Na odebranie bonusów zdecydowało się 63% ankietowanych.",[16,79285,79286],{},[224,79287,79288],{},"Końcowy efekt to aż 319 wypełnionych ankiet.",[16,79290,79291],{},"Nie ustrzegliśmy się oczywiście błędów. Jak pokazały odpowiedzi, niektóre pytania mogły być sformułowane bardziej precyzyjnie, w niektórych pytaniach zamkniętych brakło kilku ważnych pozycji. Przytrafiła się nam też wpadka ze złym ustawieniem typu pytania, przez co pierwszych kilkanaście osób miało ograniczoną możliwość wyboru. Do wspomnianych błędów odnosimy się w dalszej części przy wynikach konkretnych pytań, tak aby za każdym razem przedstawić rezultaty w możliwie najbardziej rzetelny sposób.",[12,79293,79295],{"id":79294},"kto-wziął-udział-w-badaniu-link-building-w-polsce-2017","Kto wziął udział w badaniu Link building w Polsce – 2017?",[16,79297,79298],{},"Ankietę wypełniło 319 osób.",[16,79300,79301],{},[224,79302,79303],{},"Branże",[16,79305,79306,79307,1142,79310,79313],{},"Osoby, które w pierwszym pytaniu wybrały opcje inne niż ",[949,79308,79309],{},"agencje*",[949,79311,79312],{},"firmy związane z branżą, choć nie zajmujące się bezpośrednio SEO"," zapytaliśmy o branżę, w jakiej działa ich firma. Prawie połowa spośród 111 odpowiadających pracuje w e-commerce, wyniki powyżej 5% odnotowały także ubezpieczenia, turystyka i gry online.",[16,79315,79316,79317,1413,79320,227],{},"*Przez agencje i pracowników agencji w całej poniższej analizie rozumiemy osoby, które wybrały jedną z opcji: ",[949,79318,79319],{},"Freelancer lub właściciel 1-osobowej agencji (SEO, interaktywnej, reklamowej itp.)",[949,79321,79322],{},"Pracownik lub właściciel wieloosobowej agencji (SEO, interaktywnej, reklamowej itp.).",[12,79324,79326],{"id":79325},"jakim-miesięcznym-budżetem-link-buildingowym-na-stronę-dysponujesz","Jakim miesięcznym budżetem link buildingowym na stronę dysponujesz?",[16,79328,79329],{},"Powyższe wyniki przygotowane zostały z pominięciem 5% skrajnych odpowiedzi (2,5% najwyższych oraz 2,5% najniższych). Największe budżety per strona mają zwykle pracownicy firm, w których stworzony został odrębny dział SEO. Większe agencje dysponują przeciętnie budżetem większym o 30% niż freelancerzy i agencje jednoosobowe.",[16,79331,79332],{},[224,79333,79334],{},"Aktualizacja",[16,79336,79337,79338,79341],{},"W związku z zainteresowaniem jakie wywołały odpowiedzi na to pytanie postanowiliśmy podać nieco więcej statystyk, które mogą dać dokładniejszy pogląd na budżety niż zwykła średnia arytmetyczna. ",[224,79339,79340],{},"Dla całej próby mediana to 600 PLN, natomiast dominanta to 500 i 1000 PLN"," (równa ilość wskazań obu wartości). Wśród firm z działem SEO mediana wynosi 1000 PLN, a dominanta 2000 PLN. Wieloosobowa agencja – mediana równa 600 PLN, dominanta 1000 PLN. Wśród freelancerów i 1-os. agencji zarówno media jak i dominanta wynoszą 500 PLN.",[12,79343,79345],{"id":79344},"jaki-budżetu-seo-przeznaczasz-na-link-building","Jaki % budżetu SEO przeznaczasz na link building?",[16,79347,79348],{},"Respondenci na działania związane z link buildingiem przeznaczają średnio 42% budżetu SEO. Dokładniejsze rozkład alokacji budżetu przedstawia poniższy wykres:",[16,79350,79351],{},"Pytanie otwarte, odpowiedzi udzieliło 307 respondentów.",[12,79353,79355],{"id":79354},"jaki-czasu-poświęcanego-na-seo-zajmuje-ci-link-building","Jaki % czasu poświęcanego na SEO zajmuje Ci link building?",[16,79357,79358],{},"Ankietowani na działania związane z link buildingiem poświęcają średnio 40% czasu poświęcanego witrynie na wszystkie działania SEO. Dokładniejsze rozkład alokacji budżetu czasowego przedstawia poniższy wykres:",[16,79360,79361],{},"Pytanie otwarte, odpowiedzi udzieliło 308 respondentów.",[12,79363,79365],{"id":79364},"czy-któraś-z-twoich-stron-doświadczyła-spadku-pozycji-witryny-w-wyniku-działań-depozycjonowania-opartych-o-pozyskiwanie-linków-niskiej-jakości-chodzi-o-działania-konkurencjiosób-trzecich","Czy któraś z Twoich stron doświadczyła spadku pozycji witryny w wyniku działań depozycjonowania opartych o pozyskiwanie linków niskiej jakości (chodzi o działania konkurencji\u002Fosób trzecich)?",[16,79367,79368,79369,79372],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. To jedno z bardzo niewielu pytań, którego wyniki mocno nas zaskoczyły. ",[224,79370,79371],{},"Aż 26% odpowiadających twierdzi, że w przeszłości stało się ofiarą depozycjonowania."," Z sytuacją taką nieco częściej spotykali się pracownicy agencji – taką deklarację złożyło 71,1% z nich (stanowią 63,01% badanych) – którzy w swojej pracy w naturalny sposób mają do czynienia z dużą liczbą stron.",[16,79374,79375],{},"Powodem tak dużej liczby odpowiedzi twierdzących może być brak określenia w pytaniu horyzontu czasowego – w innych pytaniach o podobnym charakterze prosiliśmy o wzięcie pod uwagę ostatnich 12 miesięcy.",[12,79377,68040],{"id":68037},[16,79379,79380],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. 8,1% to wysoka wartość, nawet pamiętając o tym, że to nie liczba ukaranych stron, a osób które spotkały się z karą – w przypadku dużych agencji mając pod swoją opieką kilkadziesiąt, a w skrajnych przypadkach nawet ponad 100 stron.",[16,79382,79383,79384,79387],{},"Jeżeli jednak zestawimy odpowiedzi na to pytanie  z odpowiedziami na pytanie dotyczące tego jakie metody linkowania i w jakich sytuacjach stosują i ",[224,79385,79386],{},"pominiemy odpowiedzi osób, które stosują SWLe statyczne i dynamiczne oraz „precle” bezpośrednio do linkowania stron pozycjonowanych"," wynik zmienia się znacząco:",[16,79389,79390],{},"Oczywiście nie jest tak, że SWL = filtr. Spośród osób, które zadeklarowały linkowanie w ten sposób bezpośrednio stron pozycjonowanych, kary w ostatnim roku nie otrzymało ponad 90% (a trzeba też pamiętać, że w przypadku niektórych branż kara od Google jest po prostu wkalkulowana w biznes – chodzi jedynie o to, aby strona się zwróciła zanim otrzyma karę). SWLe, podobnie jak precle w znaczącej mierze podnoszą ryzyko otrzymania kary i należy mieć tego świadomość wykorzystując je w strategii link buildingu.",[12,79392,79394],{"id":79393},"jak-będzie-kształtował-się-twój-budżet-na-link-building-w-najbliższym-roku","Jak będzie kształtował się Twój budżet na link building w najbliższym roku?",[16,79396,79397,79398,79401],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. ",[224,79399,79400],{},"Tylko 3% ankietowanych planuje w przyszłym roku zmniejszyć swoje wydatki na link building, a aż 47% planuje ich wzrost."," Skłamalibyśmy pisząc, że smucą nas te wyniki.",[12,79403,68383],{"id":68380},[16,79405,79406],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. Z naszych obserwacji wynika, że bardzo popularną strategią jest wykorzystywanie linków z artykułów sponsorowanych na polskich blogach i portalach do linkowania stron zagranicznych – realizujemy takie zamówienia przede wszystkim na rynki UK i DE.",[12,79408,68308],{"id":68305},[16,79410,79411],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. To wspomniane wcześniej pytanie, dla którego dla pierwszych 16 respondentów ustawiony był zły typ pytania – w każdym wierszu mogli wybrać tylko 1 pozycję. Analiza udzielonych odpowiedzi wskazuje jednak na to, że nie wpłynęło to w istotny sposób na końcowe wyniki (różnice w żadnym punkcie nie przekroczyły 1%), ale zaprezentowane powyżej wyniki obejmują tylko odpowiedzi 303 osób, udzielone po wprowadzeniu poprawki.",[16,79413,79414,79417,79418,1142,79421,79424],{},[224,79415,79416],{},"Najpopularniejszym źródłem linków w Polsce okazują się fora internetowe, a konkretnie linkowanie z postów."," Na drugim miejscu znalazły się płatne artykuły sponsorowane, których popularność ograniczają relatywnie wysokie koszty (a czasem samo przekonanie o ich wysokości bo jak pokazują nasze zestawienia artykułów ",[224,79419,79420],{},"do 100",[224,79422,79423],{},"do 250"," PLN, linki z mocnych portali niekoniecznie wymagają 4- i 5-cyfrowych budżetów). Na 3. miejscu zaskoczenie – przynajmniej dla nas – naturalne linki, tworzone przez użytkowników bez udziału pozycjonerów. W przyszłym roku postaramy się dowiedzieć na ten temat więcej i ustalić jaki udział w profilu linków respondentów posiadają linki pozyskiwane w pełni naturalnie. Około 80% ankietowanych pozyskuje także linki z bezpłatnych publikacji (jak ktoś zwrócił nam już uwagę, jeżeli artykuł jest bezpłatny, to nie może być sponsorowany – trafniejszym określeniem z pewnością byłyby tutaj bezpłatne artykuły eksperckie).",[16,79426,79427],{},"Analizując popularność wykorzystania poszczególnych metod linkowania dla różnych zastosowań należy pamiętać o tym, że często brak wykorzystania niektórych źródeł linków wynika nie z preferencji link builderów, a ograniczeń budżetowych. Budowa dedykowanego zaplecza czy kampania z wykorzystaniem artykułów sponsorowanych przekracza możliwości finansowe w przypadku części projektów.",[16,79429,79430],{},[224,79431,79432],{},"Jakich sposobów linkowania z których korzystasz zabrakło w powyższym zestawieniu i do czego je wykorzystujesz?",[16,79434,79435],{},"Pytanie otwarte, odpowiedzi udzieliły 52 osoby (pominęliśmy odpowiedzi z kategorii „Niczego nie brakuje”). Najczęściej wymieniane pozycje to linki z social media, przekierowania 301, komentarze na blogach oraz „tajemnica firmy :)”.",[12,79437,79439],{"id":79438},"które-rodzaje-linków-uważasz-za-najskuteczniejsze","Które rodzaje linków uważasz za najskuteczniejsze?",[16,79441,79442,79443],{},"Pytanie otwarte, odpowiedzi udzieliło 223 respondentów. To pytanie w przypadku którego mamy do siebie największe zastrzeżenia. Słowo rodzaje powinno zostać zastąpione określeniem „źródła”, a pytanie wzbogacone o opis z przykładem. Większość odpowiadających dobrze odszyfrowała nasze intencje udzielając odpowiedzi takich jak artykuły sponsorowane, zaplecza, fora internetowe itd. Niestety duża część odpowiedzi to „dające ruch”, „linki dofollow” (bardzo słuszna uwaga), „z anchorem EMA”, „naturalne linki”, „linki z domen o wysokiej reputacji”, „nie do zdobycia przez konkurencję” (to również dobry czynnik, zwykle podnoszący wartość linku) itp. W przyszłorocznej edycji obiecujemy zrobić to lepiej, a póki co zdecydowaliśmy się na przedstawienie wyników na podstawie odpowiedzi pierwszego typu – jest ich ",[224,79444,79445],{},"149.",[16,79447,79448,79449,79453],{},"Zdecydowanym zwycięzcą są ",[182,79450,79452],{"href":4858,"rel":79451},[349],"linki z artykułów sponsorowanych na blogach i portalach",". 1\u002F5 ankietowanych za najskuteczniejsze źródło linków uznaje własne zaplecza SEO, a prawie 10% katalogi stron i firm oraz wizytówki NAP.",[12,79455,79457],{"id":79456},"czy-wykorzystujesz-poniższe-narzędzia-w-kampaniach-link-buildingowych","Czy wykorzystujesz poniższe narzędzia w kampaniach link buildingowych?",[16,79459,79460,79461,79464],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci. Najpopularniejszym narzędziem (pomijając pozycje takie jak Google Search Console, Google Docs i Excel) okazał się ",[224,79462,79463],{},"Majestic, z którego korzysta aż 64% ankietowanych",", a którego nie zna tylko 7%. Dalsze pozycje to Ahrefs – 58%, SemStorm – 57%, Screaming Frog – 47%, Senuto – 32%, Clusteric – 29% i legendarny ScrapeBox (choć obecnie wykorzystywany zapewne do harvestu i analizy list, a nie bezpośredniego tworzenia linków) – 27%. Najwięcej odpowiadających świadomie nie wykorzystuje Unamo, Bing Webmaster Tools oraz Searchmetricsa. Wiele do zrobienia mają polskie firmy, które znalazły się wśród najczęściej oznaczanych jako „Nie znam tego narzędzia” – Unamo – 41%, Clusteric – 32% i Senuto – 18%",[16,79466,79467],{},[224,79468,79469],{},"Jakich narzędzi, których używasz w procesie link buildingu zabrakło powyżej?",[16,79471,79472],{},"Jak się okazuje po analizie odpowiedzi, zapomnieliśmy (a po części nie zmieściliśmy) kilku bardzo popularnych pozycji. Łatwiej wybrać coś z listy niż przypomnieć sobie o każdym narzędziu wpisując je w pytaniu otwartym, więc w przyszłym roku lista wypisanych narzędzi będzie z pewnością o wiele dłuższa.",[16,79474,79475],{},"Popularnymi odpowiedziami były także „mózg” oraz „stażysta” 🙂",[12,79477,68199],{"id":68198},[16,79479,79480],{},"Pytanie zamknięte, na które odpowiedzi udzielili wszyscy respondenci.",[12,79482,68086],{"id":68083},[16,79484,79485],{},"Powyższy wynik to podsumowanie wszystkich zebranych odpowiedzi, jednak sytuacja różni się znacząco w zależności, np. od wielkości agencji (w tym przypadku przez „duże agencje” rozumiemy wszystkie agencje wieloosobowe) :",[16,79487,79480],{},[12,79489,68421],{"id":68418},[16,79491,79492],{},"Najczęściej pojawiające się w tym przypadku odpowiedzi to:",[16,79494,79495,79496,79498,79499,79501,79502,79504],{},"– zbyt niski budżet",[269,79497],{},"\n– brak czasu",[269,79500],{},"\n– niska ilość powiązanych tematycznie miejsc",[269,79503],{},"\n– coraz silniejsza moderacja forów",[16,79506,79507],{},"Pytanie otwarte, odpowiedzi udzieliło 185 respondentów.",[12,79509,68472],{"id":68469},[16,79511,79512],{},"Pytanie zamknięte, odpowiedzi udzieliło 312 respondentów. Intencją tego pytania było porównanie wagi dwóch najważniejszych grup czynników wpływających na pozycje stron w wyszukiwarce. Ankietowani mieli możliwość określenia wagi, jaką ich zdaniem mają te czynniki. Średni wynik dla całej próby to 51% na korzyść link buildingu.",[16,79514,68484],{},[16,79516,79517],{},"Mediana to 50% – czyli równy wpływ optymalizacji i link buildingu na pozycje strony w wyszukiwarce.",[12,79519,79521],{"id":79520},"jakiego-pytania-zabrakło-w-powyższej-ankiecie","Jakiego pytania zabrakło w powyższej ankiecie?",[16,79523,79524],{},"Dostaliśmy kilkadziesiąt propozycji pytań, których zdaniem respondentów zabrakło w tegorocznym badaniu Link building w Polsce. Od czasu jego rozpoczęcia przyszło nam też kilka innych do głowy. Za rok, możecie spodziewać się z pewnością pytań dotyczących:",[16,79526,79527,79528,79530,79531,79533,79534,79536,79537,79539],{},"– źródeł wiedzy – zarówno te dostępne online jak i szkolenia i konferencje,",[269,79529],{},"\n– stosowanych anchorów,",[269,79532],{},"\n– raportowania działań klientom,",[269,79535],{},"\n– indeksacji linków,",[269,79538],{},"\n– metryczki pod kątem doświadczenia, wielkości firmy",[16,79541,79542],{},"Zachęcamy także do zgłaszania propozycji w komentarzach.",[16,79544,79545],{},"Zapraszamy także do dyskusji – dajcie znać które wyniki były zaskakujące dla Was.",[16,79547,79548,79549],{},"O wynikach można także podyskutować w Facebookowej grupie poświęconej link buildingowi – ",[224,79550,79551],{},[182,79552,79554],{"href":68504,"rel":79553},[349],"Linkbuilding PL",{"title":34,"searchDepth":190,"depth":190,"links":79556},[79557,79558,79559,79560,79561,79562,79563,79564,79565,79566,79567,79568,79569,79570,79571,79572],{"id":79294,"depth":190,"text":79295},{"id":79325,"depth":190,"text":79326},{"id":79344,"depth":190,"text":79345},{"id":79354,"depth":190,"text":79355},{"id":79364,"depth":190,"text":79365},{"id":68037,"depth":190,"text":68040},{"id":79393,"depth":190,"text":79394},{"id":68380,"depth":190,"text":68383},{"id":68305,"depth":190,"text":68308},{"id":79438,"depth":190,"text":79439},{"id":79456,"depth":190,"text":79457},{"id":68198,"depth":190,"text":68199},{"id":68083,"depth":190,"text":68086},{"id":68418,"depth":190,"text":68421},{"id":68469,"depth":190,"text":68472},{"id":79520,"depth":190,"text":79521},"b2","2017-05-26","Link building to specyficzna dziedzina w której trudno o publiczny dostęp do rzetelnych danych z dwóch powodów: 1) w całej branży SEO dzielenie się wiedzą nadal jest stosunkowo mało popularne, 2) wyty",{},"\u002Fblog\u002Flink-building-w-polsce-2017-wyniki-badania",{"title":79194,"description":79575},"blog\u002Flink-building-w-polsce-2017-wyniki-badania","53Ti46uUud5naBrRbVdFaflVpQu6-ftKM6cpVy2Kb-s",{"id":79582,"title":79583,"author":377,"body":79584,"category":26600,"coverStyle":79825,"date":79826,"description":79827,"excerpt":197,"extension":200,"image":197,"meta":79828,"navigation":203,"path":79829,"readTime":6251,"seo":79830,"seoDescription":197,"stem":79831,"__hash__":79832},"blog\u002Fblog\u002Fwywiad-z-kasparem-szymanskim.md","Wywiad z Kasparem Szymanskim",{"type":9,"value":79585,"toc":79823},[79586,79591,79597,79602,79608,79613,79618,79626,79631,79638,79643,79650,79655,79662,79667,79670,79683,79688,79695,79700,79707,79712,79719,79724,79731,79736,79743,79748,79755,79760,79767,79772,79779,79784,79791,79796,79803,79808,79810,79813],[16,79587,79588],{},[224,79589,79590],{},"Michał Chlewiński: Cześć Kaspar! Kilka tygodni temu mogliśmy zobaczyć Cię na Festiwalu SEO w Katowicach, gdzie Twoja prezentacja a konkretnie Q&A wzbudziło bardzo duże zainteresowanie, a po jego zakończeniu jeszcze wiele minut odpowiadałeś na pytania uczestników. Jak oceniasz całość Festiwalu?",[16,79592,79593,79596],{},[224,79594,79595],{},"Kaspar Szymanski:"," Cześć Michał! To był mój pierwszy Festiwal SEO w Katowicach i było świetnie. Ciekawe prezentacje, zwłaszcza wystąpienie Łukasza Żeleznego, chociaż muszę przyznać że nie miałem okazji wysłuchać wszystkich występów. Organizatorzy zapewnili program na wysokim poziomie z udziałem międzynarodowych, znanych prelegentów takich jak Dixon Jones. Gratulacje dla Artura Strzeleckiego i jego zespołu.",[16,79598,79599],{},[224,79600,79601],{},"M: W Katowicach mówiłeś m.in. o tym, że pracownik SQT pod pewnymi względami nie różni się od pracowników każdej dużej firmy – ma wyznaczone targety, w związku z czym np. nie sprawdza innych stron podpiętych pod konto GWT na którym znajduje się domena zgłoszona do ponownego rozpatrzenia bo zwyczajnie nie ma na to czasu. Czy możesz powiedzieć coś więcej o specyfice pracy takich osób?",[16,79603,79604,79607],{},[224,79605,79606],{},"K:"," W moim doświadczeniu praca osób odpowiadających za jakość wyników wyszukiwania w Google z czasem się zmienia. Większość z nich nabierając doświadczenia specjalizuje się w konkretnej dziedzinie, na przykład jako mentor, deweloper czy w komunikacji korporacyjnej. Ze względu na dynamikę internetu i wyników wyszukiwania oraz zmiany w polityce firmowej nie istnieje coś takiego jak zastój. Pracownicy Google stale określają swoje role oraz ich zadania na nowo.",[16,79609,79610],{},[224,79611,79612],{},"M: A jak wyglądała Twoja codzienna praca w czasach, gdy pracowałeś dla Google?",[16,79614,79615,79617],{},[224,79616,79606],{}," Bardzo ciekawie! Nie mogę szczegółowo opisywać w jaki sposób wygląda zwalczanie spamu w wynikach wyszukiwania, ale mogę powiedzieć, że była to z pod wieloma względami ekscytująca praca. Świadomość, że pracuje się nad ulepszaniem produktu używanego przez tak wiele osób jest bardzo motywująca. Dużo satysfakcji sprawiał mi również dialog z webmasterami, na konferencjach czy też na forach Google.",[16,79619,79620],{},[224,79621,79622,79625],{},[224,79623,79624],{},"M:"," Google zaleca, aby podjąć jak najwięcej działań mających na celu usunięcie linków (w tym kontakt z właścicielami linkujących stron) i opisanie tych działań w prośbie o ponowne rozpatrzenie. Czy osoba, którą tą prośbę sprawdza ma w takim razie czas na weryfikację prawdziwości opisanych w niej działań?",[16,79627,79628,79630],{},[224,79629,79606],{}," Ze względu na wieloletnie doświadczenie w opracowywaniu wniosków o ponowne rozpatrzenie, przykładamy W SearchBrothers ogromny nacisk na dokumentacje kroków podjętych w celu oczyszczenia profilu linków. Sprawdzenie uzasadnienia podania nie jest czasochłonne i może mieć decydujący wpływ na decyzję o przyjęciu czy też odrzuceniu wniosku. Przesyłaną dokumentacje należy traktować jak najbardziej serio.",[16,79632,79633],{},[224,79634,79635,79637],{},[224,79636,79624],{}," Czy jeżeli pierwsza prośba o ponowne rozpatrzenie dla danej strony zostanie odrzucona, kolejna trafi do tego samego pracownika Google?",[16,79639,79640,79642],{},[224,79641,79606],{}," Przetwarzanie podań o ponowne rozpatrzenie nie jest tak proste jak to by się mogło wydawać. Jest tylko jedna sprawdzona metoda, żeby dogłębnie zapoznać się z tym procesem. Pierwszym krokiem w tym celu jest wyszukanie frazy: Product Quality Operations Google.",[16,79644,79645],{},[224,79646,79647,79649],{},[224,79648,79624],{}," Wspomniałeś też, że kary ręczne przyznawane są na określony czas, choć nie warto czekać aż się skończą. Jakiego rzędu są to długości? Jaka jest maksymalna długość kary?",[16,79651,79652,79654],{},[224,79653,79606],{}," Bardzo długa.",[16,79656,79657],{},[224,79658,79659,79661],{},[224,79660,79624],{}," Duży sklep (50 000+ produktów różnych producentów) zastanawia się nad tym czy lepszym wyjściem jest import opisów produktów dostarczonych przez producenta (identyczne mają również konkurencyjne sklepy) czy brak opisów (jedynie tabele że specyfikacjami, które również posiada konkurencja) – które rozwiązanie, zakładając że wszystkie pozostałe parametry są identyczne, jest Twoim zdaniem lepsze? Brak opisów, czy zduplikowane?",[16,79663,79664,79666],{},[224,79665,79606],{}," 50.000 produktów to jest raczej mały sklep 🙂 SEO jest bardziej skomplikowane niż wybór dobrych opisów, które mogą się przekładać na wzrost współczynnika klikalności. Zakładając że oba sklepy są identyczne, co nie jest możliwe ze względu na przykład na branding czy linki, jeżeli cala ich optymalizacja ogranicza się do tej jednej decyzji i nie uwzględnia dystrybucji budżetu na pobieranie przez boty, szybkości serwera, kanonicznych URLi, ilości oraz jakości indeksowanych treści i tysiąca innych czynników wpływających na pozycje na frazy, to kwestia opisów nie będzie odgrywała większej roli. W konsekwencji żadna z tych witryn nie będzie widoczna w wynikach Google.",[16,79668,79669],{},"Kompetentne SEO nie ogranicza się do jednorazowej optymalizacji pojedynczego, wybranego elementu witryny. Optymalizacja serwisów online z prawdziwego zdarzenia wymaga wykorzystania możliwie dużej puli aktualnych danych i zrozumienia współdziałania pojedynczych sygnałow odbieranych przez wyszukiwarki.",[16,79671,79672],{},[224,79673,79674,79676,79677,79682],{},[224,79675,79624],{}," W 2012 w wywiadzie dla Sebastiana Miśniakiewicza (",[182,79678,79681],{"href":79679,"rel":79680},"http:\u002F\u002Fblog.seo-profi.pl\u002Fwywiad-z-kasparem-szymanskim-kas-zdradza-co-bedzie-robil-zawodowo\u002F",[349],"link do wywiadu",") mówiłeś o tym, że negatywne SEO nie ma racjonalnego zastosowania i „będąc właścicielem witryny nie ma co się za bardzoprzejmować tym, co może knuć konkurencja”. Czy Twoje zdanie wraz z upływem czasu i zmianą „strony barykady” w tym temacie uległo zmianie?",[16,79684,79685,79687],{},[224,79686,79606],{}," Negatywne SEO przypomina trochę Yeti. Każdy już coś na ten temat słyszał, kilka osób jest przekonanych, że jest wszechobecne, ale dla dużej większość nie ma żadnego znaczenia. O negatywnym SEO można od czasu do czasu czytać na łamach branżowych blogów, ale jeszcze nikt się nie porwał na próbę udokumentowanego ataku na duży serwis za pomocą linków. Powód jest prosty: negatywne SEO nie jest wykluczone, ale jest szalenie kosztowne i czasochłonne. Wymaga profesjonalnego prowadzenia kampanii i na końcu nigdy nie ma pewności, czy cały wysiłek miał jakikolwiek efekt.",[16,79689,79690],{},[224,79691,79692,79694],{},[224,79693,79624],{}," Wiadomo, że coraz bardziej należy uważać z wykorzystaniem anchorów w linkach zewnętrznych. Czy strona może jednak ucierpieć (zostać ukarana) za błędy związane z tym w linkowaniu wewnętrznym?",[16,79696,79697,79699],{},[224,79698,79606],{}," Z jednej strony wytyczne Google nic na ten temat nie wspominają. Z drugiej strony jednak wytyczne podlegają regularnym, często publicznie przemilczanym aktualizacjom. Nie zdziwiłoby mnie uaktualnienie na temat wewnętrznych anchor tekstów.",[16,79701,79702],{},[224,79703,79704,79706],{},[224,79705,79624],{}," Prowadząc audyty stron klientów – jakiego typu błędy w optymalizacji witryn spotykasz najczęściej?",[16,79708,79709,79711],{},[224,79710,79606],{}," Brak lub błędne zastosowanie kanonicznych URL-i często prowadzi do poważnych, niezamierzonych konsekwencji dla widoczności witryny. Szczególnie, ale nie tylko, w połączeniu z użyciem metatagu noindex. Rzadko spotykamy się z celowym zarządzaniem budżetem pobierania witryny przez Googlebota, co się bezpośrednio przekłada na to czy witryna jest widoczna w Google czy nie. Równie częste są problemy z ilością i jakością dostępnej treści oraz z jakością linków, co może oznaczać że witryna jest zagrożona przez Pandę oraz Pingwina. Większość witryn boryka się z kilkoma problemami. Kombinacja wszystkich powyższych oraz innych, niewymienionych nie jest niczym nadzwyczajnym.",[16,79713,79714],{},[224,79715,79716,79718],{},[224,79717,79624],{}," Czy Twoim zdaniem możliwe jest wyeliminowanie wpływu linków jako czynnika rankingowego, a jeżeli tak to co mogłoby je skutecznie zastąpić?",[16,79720,79721,79723],{},[224,79722,79606],{}," Linki to podstawowa forma nawigacji w sieci, zarówno dla użytkowników jak i dla botów. Myślę że to się nie zmieni z dnia na dzień i dlatego linki pozostaną istotnym czynnikiem dla wyszukiwarek.",[16,79725,79726],{},[224,79727,79728,79730],{},[224,79729,79624],{}," Z jakich narzędzi korzystacie przy okazji codziennej pracy w SearchBrothers? W jakim stopniu są to rozwiązania ogólnodostępne, a w jakim dedykowane, które sami stworzyliście.",[16,79732,79733,79735],{},[224,79734,79606],{}," Do pobierania danych korzystamy z kilku ogólnie dostępnych narzędzi, miedzy innymi ze Screaming Frog, Botify, OnPage.org, DeepCrawl. Ogromną pomocą w analizie linków na dużą skalę jest Powerdrill.com, które obecnie jest w fazie ograniczonego testu beta. Narzędzia budowane przez nasz zespół deweloperów są  wyłącznie na użytek wewnętrzny i nie przewidujemy udostępniania ich w najbliższym czasie.",[16,79737,79738],{},[224,79739,79740,79742],{},[224,79741,79624],{}," Najwartościowsze źródło wiedzy z tematyki SEO to Twoim zdaniem:",[16,79744,79745,79747],{},[224,79746,79606],{}," Z publicznie dostępnych blogów zaglądam regularnie na SearchEngineLand.com, StateOfDigital.com i na kilka blogów Google, najważniejsze to Webmaster Central Blog oraz Public Policy Blog. Najwartościowszym źródłem wiedzy są jednak spotkania, takie jak SEOktoberfest, UnGagged czy BrightonSEO.",[16,79749,79750],{},[224,79751,79752,79754],{},[224,79753,79624],{}," Narzędzie bez którego nie wyobrażasz sobie codziennej pracy to:",[16,79756,79757,79759],{},[224,79758,79606],{}," Ubuntu na Lenovo 🙂",[16,79761,79762],{},[224,79763,79764,79766],{},[224,79765,79624],{}," Największy mit SEO, z którym się spotykasz:",[16,79768,79769,79771],{},[224,79770,79606],{}," Nieśmiertelnym jest mitem jest, że AdWords ma wpływ na organiczne wyniki wyszukiwania, oraz że pracownicy Google AdWords pomagają swoim klientom z SEO. Oba stwierdzenia to nonsens.",[16,79773,79774],{},[224,79775,79776,79778],{},[224,79777,79624],{}," Co robisz, gdy nie zajmujesz się SEO?",[16,79780,79781,79783],{},[224,79782,79606],{}," Moja największą pasja jest lotnictwo. Sporo wolnego czasu poświęcam lataniu.",[16,79785,79786],{},[224,79787,79788,79790],{},[224,79789,79624],{}," Czy planujesz organizację szkoleń z zakresu SEO?",[16,79792,79793,79795],{},[224,79794,79606],{}," Tak. Organizujemy szkolenia regularnie i kolejna seria jest w przygotowaniu. Na pewno będę o tym pisał na Google+ oraz na Twitterze.",[16,79797,79798],{},[224,79799,79800,79802],{},[224,79801,79624],{}," Jakie są Twoje plany zawodowe na najbliższe miesiące, planujesz rozwój innych projektów niż SearchBrothers.com?",[16,79804,79805,79807],{},[224,79806,79606],{}," Najbliższe sześć miesięcy zapowiada się bardzo intensywnie. Poza przygotowaniami do serii szkoleń, mamy zaplanowane występy na kilku konferencjach SEO i pracujemy nad kolejnymi publikacjami. Do tego dochodzi praca z klientami. Nie możemy narzekać na brak wyzwań.",[16,79809,44046],{},[16,79811,79812],{},"Kaspar Szymanski przez ponad 7 lat zajmował się w ramach zespołu Search Quality w Google walką ze spamem oraz komunikacją z webmasterami. W branży SEO znany jako Guglarz, zasłynął dzięki publikacjom i wystąpieniom w imieniu Google, propagującym tworzenie wartościowych serwisów internetowych. Obecnie, jako współzałożyciel serwisu SearchBrothers.com, Kaspar oraz jego wspólnik Fili Wiese oferują doradztwo i pomoc właścicielom witryn, dotkniętych konsekwencjami naruszenia Wytycznych Google dla Webmasterów.",[16,79814,79815],{},[224,79816,79817,79818],{},"Witryna: ",[182,79819,79822],{"href":79820,"rel":79821},"https:\u002F\u002Fwww.searchbrothers.com\u002F",[349],"https:\u002F\u002FSearchBrothers.com",{"title":34,"searchDepth":190,"depth":190,"links":79824},[],"b3","2015-06-24","Michał Chlewiński: Cześć Kaspar! Kilka tygodni temu mogliśmy zobaczyć Cię na Festiwalu SEO w Katowicach, gdzie Twoja prezentacja a konkretnie Q&A wzbudziło bardzo duże zainteresowanie, a po jego z",{},"\u002Fblog\u002Fwywiad-z-kasparem-szymanskim",{"title":79583,"description":79827},"blog\u002Fwywiad-z-kasparem-szymanskim","CiS58OtHbDAyyaPgBITPgiERVCaAck_bIq-W_dKCtMM",{"id":79834,"title":78675,"author":377,"body":79835,"category":11600,"coverStyle":76374,"date":80024,"description":80025,"excerpt":197,"extension":200,"image":197,"meta":80026,"navigation":203,"path":80027,"readTime":858,"seo":80028,"seoDescription":197,"stem":80029,"__hash__":80030},"blog\u002Fblog\u002Fbudowa-linkow-do-sklepow-internetowych.md",{"type":9,"value":79836,"toc":80015},[79837,79848,79859,79865,79879,79883,79886,79900,79906,79909,79916,79921,79924,79938,79944,79947,79950,79956,79959,79970,79973,79976,79982,79987,79996,80001,80004,80007],[16,79838,79839,79840,79847],{},"Dziś o godzinie 12 odbył się webinar organizowany przez Marcina Lejmana i Łukasza Rysiaka z firmy ",[224,79841,79842],{},[182,79843,79846],{"href":79844,"rel":79845},"http:\u002F\u002Fcritical.pl",[349],"Critical"," poświecony tematyce linkbuildingu, skupiając się głównie na linkbuildingu relacyjnym – linkowaniu, które ciągle jeszcze świetnie wygląda w festiwalowych case study, ale rzadko wykorzystywane jest w praktyce (jest to zrozumiałe choćby na budżety – czasowe i finansowe). Notatki uzupełnione o drobne własne komentarze poniżej.",[16,79849,79850,79851,79854,79855,79858],{},"Na sam początek kwestia oczywista (nie dla wszystkich) i kluczowa: ",[224,79852,79853],{},"Nie ma czegoś takiego jak bezpieczne linki"," – każde działanie mające na celu manipulację pozycjami jest niezgodne z wytycznymi Google. Możemy mówić jedynie o ",[224,79856,79857],{},"mniejszym lub większym ryzyku"," związanym z podejmowanymi przez nas działaniami. Działania polecane przez prowadzących zostały podzielone na kilka grup.",[220,79860,79862],{"id":79861},"marketing-na-forach-i-blogach",[224,79863,79864],{},"Marketing na forach i blogach",[678,79866,79867,79870,79873,79876],{},[54,79868,79869],{},"Pisz w aktualnych wątkach, niech Twoja wypowiedź ma faktyczną wartość",[54,79871,79872],{},"Unikaj wątków, które są zaspamowane niechlujnie wstawianymi linkami",[54,79874,79875],{},"Używaj profili posiadających historię i jakąś wiarygodność. Jedyny post z linkiem dodany w dniu rejestracji nie wygląda dobrze. Najlepiej zakładaj oficjalny profil\u002Fwątek – najlepsze na związanych tematycznie forach.",[54,79877,79878],{},"Wykorzystuj monitoring internetu – np. brand24, Monitori, Alerty Google – do zdobywania błyskawicznie informacji o tematach w których warto zabrać głos",[220,79880,79881],{"id":10736},[224,79882,5329],{},[16,79884,79885],{},"Działanie warte podjęcia mimo słusznych opinii na temat wciąż ograniczonych możliwości wykorzystania tego w Polsce (z uwagi choćby na rozmiary internetu polskojęzycznego vs angielskojęzycznego)",[678,79887,79888,79891,79894,79897],{},[54,79889,79890],{},"Szukamy serwisów dobrej jakości – czyli przede wszystkim posiadających prawdziwych czytelników",[54,79892,79893],{},"Unikaj wielotematycznych portali – są to po prostu lepszej jakości zaplecza, których w ostatnich czasie powstaje mnóstwo – do znalezienia m.in. na Whitepress (oczywiście są tam też w pełni wartościowe strony, na których warto dodawać swoje artykuły)",[54,79895,79896],{},"Negocjuj ceny, myśl kreatywnie szukając potencjalnych partnerów do publikacji treści (jeżeli sprzedajesz wycieczki, Twoi potencjalni partnerzy to nie tylko blogi turystyczne).",[54,79898,79899],{},"Przy większej liczbie kontaktów z wydawcami warto korzystać z dobrego CRM (do tego typu zastosowań polecany jest BuzzStream)",[220,79901,79903],{"id":79902},"recenzje",[224,79904,79905],{},"Recenzje",[16,79907,79908],{},"Jeżeli oferujesz produkty, świetnym sposobem na połączenie efektów reklamowych z pozycjonowaniem to recenzje z linkiem kierującym do sklepu. W większości przypadków uda się znaleźć klientów chętnych do przeprowadzenia testu w zamian za produkt. Sposób wykorzystywany bardzo szeroko w branży modowej, lifestylowej.",[16,79910,79911,79912,79915],{},"Za kilkanaście dni startuje aplikacja critical, która ma ułatwić kontakt pomiędzy blogerami, a właścicielami sklepów – serwis dostępny będzie (najprawdopodobniej) pod adresem ",[224,79913,79914],{},"Recenzjomat.pl",". Na stronie dostępny jest obecnie zegar z odliczaniem i formularz do pozostawienia maila, na który zostanie wysłana wiadomość po oficjalnym starcie usługi.",[220,79917,79919],{"id":79918},"własne-zaplecze",[224,79920,28307],{},[16,79922,79923],{},"Jakość nie ilość – czasy setek automatycznie stawianych stron już minęły. Lepiej skupić się na kilku-kilkunastu stron.",[678,79925,79926,79929,79932,79935],{},[54,79927,79928],{},"Zróżnicowanie – różne hostingi, IP, dane whois (choć nie jest to kluczowa kwestia, w prezentacji pojawił się mini-casestudy dużego zaplecza sklepu, z domenami rejestrowanymi na oficjalne dane strony)",[54,79930,79931],{},"Unikalne treści jakości odpowiedniej dla użytkownika – nie muszą to być teksty bardzo techniczne, ale poprawne zarówno merytorycznie jak i językowo.",[54,79933,79934],{},"Zaplecza należy oczywiście podlinkować. Warto też rozważyć zakup wygasających domen, która ma już historię i linki – tu oczywiście pojawia się ryzyko, że historia domeny jest kiepska, a na dzień dobry po dodaniu do GWT znajdziemy np. komunikat „Czysty spam” w Ręcznych działaniach.",[54,79936,79937],{},"Najlepsze formy zaplecz to takie które – są użyteczne (np. mini porównywarki, generatory grafik), mają potencjał naturalnego pozyskiwania treści (fora internetowe, portale społecznościowe, blogi z komentarzami – uwaga na spam), generują naturalne linki.",[220,79939,79941],{"id":79940},"sponsoring-i-akcje-charytatywne",[224,79942,79943],{},"Sponsoring i akcje charytatywne",[16,79945,79946],{},"Sytuacja win-win, w której budżet zapewnia nam linki jednocześnie wspierając ważne inicjatywy. Często są to linki, który nie da się pozyskać w żaden inny sposób – nawet chcąc zapłacić za nie więcej bezpośrednio",[16,79948,79949],{},"Ciekawe case study dostępne w prezentacji – zachęcam do obejrzenia pełnej wersji (link na początku posta).",[220,79951,79953],{"id":79952},"co-linkować",[224,79954,79955],{},"Co linkować?",[16,79957,79958],{},"Jeśli wiemy już skąd i jak pozyskać linki pojawia się pytanie – do jakich stron w naszym sklepie linkować? Poniżej mała ściąga z jednego ze slajdów:",[51,79960,79961,79964,79967],{},[54,79962,79963],{},"Strona główna – marka sklepu, adres",[54,79965,79966],{},"Strony kategorii – określenia kategorii, adresy kategorii",[54,79968,79969],{},"Strony produktów – nazwy produktów, adresy produktów",[16,79971,79972],{},"Oczywiście określenia kategorii i nazwy produktów jako frazy komercyjne (inaczej mówiąc anchory exact match) nie mogą być nadużywane.",[16,79974,79975],{},"Linkując do produktów czy kategorii warto pamiętać, aby po ich ewentualnym usunięciu produktu z oferty ustawić przekierowanie na inną podstronę, aby nie tracić mocy linku (jeśli jest taka możliwość, można też edytować link). Jak znaleźć takie linki? Google Webmaster Tools, Google Analytics (pokaże tylko te podstrony z 404 na które ktoś próbował wejść po linku), logi serwera, ahrefs.com (Broken Backlinks).",[220,79977,79979],{"id":79978},"sekcja-bonusowa-narzędzia-do-sprawdzaniaanalizy-linków",[224,79980,79981],{},"Sekcja bonusowa – narzędzia do sprawdzania\u002Fanalizy linków:",[16,79983,79984],{},[224,79985,79986],{},"Płatne",[16,79988,79989,79990,79992,79993,79995],{},"– Ahrefs (szczególnie polecany)",[269,79991],{},"\n– Majestic",[269,79994],{},"\n– OpenSiteExplorer",[16,79997,79998],{},[224,79999,80000],{},"Darmowe",[16,80002,80003],{},"– OpenLinkprofiler",[16,80005,80006],{},"W trakcie prezentacji przedstawiona też została szybka analiza potencjalnej domeny do przechwycenia z uwagi na jej historię i parametry SEO.",[16,80008,80009,80010,284],{},"Webinar zakończył się mocno rozbudowanym Q&A – jeżeli ktoś jeszcze nie jest przekonany, że warto zobaczyć ",[182,80011,80014],{"href":80012,"rel":80013},"http:\u002F\u002Fapp.webinarjam.net\u002Freplay\u002F15437\u002F6c25fface3\u002F0\u002FUT887297cG",[349],"nagranie",{"title":34,"searchDepth":190,"depth":190,"links":80016},[80017,80018,80019,80020,80021,80022,80023],{"id":79861,"depth":359,"text":79864},{"id":10736,"depth":359,"text":5329},{"id":79902,"depth":359,"text":79905},{"id":79918,"depth":359,"text":28307},{"id":79940,"depth":359,"text":79943},{"id":79952,"depth":359,"text":79955},{"id":79978,"depth":359,"text":79981},"2015-05-14","Dziś o godzinie 12 odbył się webinar organizowany przez Marcina Lejmana i Łukasza Rysiaka z firmy Critical poświecony tematyce linkbuildingu, skupiając się głównie na linkbuildingu relacyjnym – linkow",{},"\u002Fblog\u002Fbudowa-linkow-do-sklepow-internetowych",{"title":78675,"description":80025},"blog\u002Fbudowa-linkow-do-sklepow-internetowych","hTLy_lTVagp-8Zby2ucXqXBzKktpasXGi6p-teBrlhg",{"id":80032,"title":80033,"author":377,"body":80034,"category":852,"coverStyle":79573,"date":80585,"description":80586,"excerpt":197,"extension":200,"image":197,"meta":80587,"navigation":203,"path":80588,"readTime":12703,"seo":80589,"seoDescription":197,"stem":80590,"__hash__":80591},"blog\u002Fblog\u002Ffaq.md","FAQ Linkhouse",{"type":9,"value":80035,"toc":80545},[80036,80040,80042,80048,80050,80053,80059,80065,80071,80074,80080,80083,80086,80092,80095,80100,80106,80109,80115,80118,80121,80129,80135,80139,80142,80145,80156,80162,80165,80168,80174,80177,80183,80186,80191,80197,80200,80203,80209,80212,80215,80221,80224,80230,80233,80239,80242,80248,80251,80254,80260,80263,80269,80272,80278,80281,80287,80290,80296,80302,80305,80322,80330,80336,80339,80345,80348,80354,80357,80365,80371,80374,80390,80397,80403,80408,80411,80417,80420,80423,80429,80432,80435,80441,80444,80447,80450,80456,80459,80465,80468,80471,80477,80480,80486,80489,80495,80498,80503,80509,80512,80515,80518,80524,80527,80530,80533,80539,80542],[3892,80037,80039],{"id":80038},"faq-ogólny","**FAQ OGÓLNY",[16,80041,391],{},[12,80043,391,80045],{"id":80044},"czy-konieczne-jest-posiadanie-firmy-aby-współpracować-z-linkhouse",[224,80046,80047],{},"Czy konieczne jest posiadanie firmy, aby współpracować z Linkhouse?",[16,80049,391],{},[16,80051,80052],{},"Nie. Z platformy Linkhouse mogą korzystać zarówno firmy, jak i osoby prywatne, z uwzględnieniem różnic w zależności od roli użytkownika.",[16,80054,80055,80058],{},[224,80056,80057],{},"Wydawcy"," mogą działać zarówno jako firmy, jak i osoby fizyczne.",[16,80060,80061,80064],{},[224,80062,80063],{},"Reklamodawcy"," mogą działać jako firmy (niezależnie od kraju) lub osoby fizyczne – w tym drugim przypadku wymagane jest obywatelstwo kraju Unii Europejskiej.",[12,80066,80068],{"id":80067},"czy-konieczne-jest-podpisanie-umowy-aby-skorzystać-z-linkhouse",[224,80069,80070],{},"Czy konieczne jest podpisanie umowy, aby skorzystać z Linkhouse?",[16,80072,80073],{},"Nie. Korzystanie z platformy nie wymaga podpisywania umowy – wystarczająca jest akceptacja regulaminu.",[12,80075,80077],{"id":80076},"czy-współpraca-odbywa-się-wyłącznie-przez-platformę",[224,80078,80079],{},"Czy współpraca odbywa się wyłącznie przez platformę?",[16,80081,80082],{},"Tak, cała współpraca odbywa się wyłącznie za pośrednictwem platformy Linkhouse.",[16,80084,80085],{},"Platforma zapewnia przejrzystość procesu, bezpieczeństwo transakcji oraz wygodę zarządzania współpracą. ",[12,80087,80089],{"id":80088},"czy-panel-jest-wspierany-przez-wszystkie-przeglądarki",[224,80090,80091],{},"Czy panel jest wspierany przez wszystkie przeglądarki?",[16,80093,80094],{},"Tak, panel aktywny jest w każdej przeglądarce.",[16,80096,80097,80098,284],{},"W razie jakichkolwiek problemów należy upewnić się, że nie są zainstalowane wtyczki\u002Fantywirusy, które mogą blokować poprawne działanie platformy, lub skontaktować się z naszym działem wsparcia – ",[182,80099,185],{"href":184},[12,80101,80103],{"id":80102},"w-jakiej-walucie-można-prowadzić-konto-w-panelu",[224,80104,80105],{},"W jakiej walucie można prowadzić konto w panelu?",[16,80107,80108],{},"Konto w panelu może być prowadzone w jednej z następujących walut: USD, EUR, GBP, CZK, PLN, RON, HUF.",[12,80110,80112],{"id":80111},"w-jaki-sposób-linkhouse-dba-o-bezpieczeństwo-danych",[224,80113,80114],{},"W jaki sposób Linkhouse dba o bezpieczeństwo danych?",[16,80116,80117],{},"Dane użytkowników są traktowane jako poufne i chronione zgodnie z obowiązującymi przepisami prawa.",[16,80119,80120],{},"Stosowane są odpowiednie zabezpieczenia techniczne, protokoły szyfrowania oraz środki organizacyjne zapobiegające nieuprawnionemu dostępowi, utracie lub uszkodzeniu danych.",[16,80122,80123,80124,284],{},"Szczegóły dostępne są w ",[182,80125,80128],{"href":80126,"rel":80127},"https:\u002F\u002Fapp.linkhouse.co\u002Fstorage\u002Fstatic-files\u002Fpl_privacy_policy.pdf",[349],"Polityce Prywatności",[3892,80130,80132],{"id":80131},"faq-reklamodawcy",[224,80133,80134],{},"FAQ REKLAMODAWCY",[12,80136,80137],{"id":61991},[224,80138,61992],{},[16,80140,80141],{},"Linkhouse to platforma link buildingowa i content marketingowa, umożliwiająca realizację działań SEO oraz kampanii contentowych.",[16,80143,80144],{},"W platformie dostępny jest marketplace z ponad 60 rozbudowanymi filtrami wyszukiwania portali, umożliwiających publikację artykułów sponsorowanych, linków, wzmianek oraz banerów.",[16,80146,80147,80148,80151,80152,80155],{},"Dodatkowo dostępne są narzędzia takie jak ",[182,80149,14992],{"href":17933,"rel":80150},[349]," (pomoc przy planowaniu kampanii) oraz ",[182,80153,693],{"href":728,"rel":80154},[349]," (analiza konkurencji).",[12,80157,80159],{"id":80158},"jakie-korzyści-daje-współpraca-z-linkhouse",[224,80160,80161],{},"Jakie korzyści daje współpraca z Linkhouse?",[16,80163,80164],{},"Dostępna jest szeroka baza portali z ponad 30 krajów oraz systematycznie aktualizowane dane SEO domen z narzędzi takich jak Ahrefs, Semrush, MOZ, Majestic czy Google Search Console.",[16,80166,80167],{},"Platforma umożliwia realizację działań link buildingowych bez konieczności korzystania z zewnętrznych narzędzi oraz wspiera tworzenie strategii marketingowych.",[12,80169,80171],{"id":80170},"czy-korzystanie-z-panelu-jest-płatne",[224,80172,80173],{},"Czy korzystanie z panelu jest płatne?",[16,80175,80176],{},"Nie. Rejestracja oraz korzystanie z panelu są w pełni bezpłatne.",[12,80178,80180],{"id":80179},"czy-możliwe-jest-dopasowanie-współpracy-do-indywidualnych-potrzeb",[224,80181,80182],{},"Czy możliwe jest dopasowanie współpracy do indywidualnych potrzeb?",[16,80184,80185],{},"Tak, możliwe jest dostosowanie procesów oraz warunków współpracy.",[16,80187,80188,80189,284],{},"W tym celu zalecany jest kontakt z zespołem: ",[182,80190,185],{"href":184},[12,80192,80194],{"id":80193},"czy-brief-jest-zobowiązujący",[224,80195,80196],{},"Czy brief jest zobowiązujący?",[16,80198,80199],{},"Nie. Brief służy przygotowaniu propozycji działań i nie jest zobowiązujący.",[16,80201,80202],{},"Analiza oraz przygotowanie oferty są bezpłatne, a decyzja o realizacji pozostaje po stronie reklamodawcy.",[12,80204,80206],{"id":80205},"czy-linkhouse-oferuje-pisanie-treści-do-artykułów-sponsorowanych",[224,80207,80208],{},"Czy Linkhouse oferuje pisanie treści do artykułów sponsorowanych?",[16,80210,80211],{},"Tak, w Linkhouse oferowana jest usługa napisania treści. Do publikacji można zakupić stworzenie przez nas standardowych treści o długościach od 2500 zzs (znaków ze spacją) do 5000zzs lub treści specjalistycznych – Content Premium o długościach od 5000zzs do 12000zzs. Dodatkowo możesz zamówić treści generowane przez AI o długości do 15000zzs.",[16,80213,80214],{},"Wszystkie treści przygotowywane przez naszych copywriterów są optymalizowane pod SEO dzięki integracji z SurferSEO, a w razie potrzeby mogą zostać zweryfikowane przed publikacją.",[12,80216,80218],{"id":80217},"czy-gwarantowana-jest-poprawna-realizacja-zlecenia-i-indeksacja",[224,80219,80220],{},"Czy gwarantowana jest poprawna realizacja zlecenia i indeksacja?",[16,80222,80223],{},"Wszelkie zlecenia realizowane są na podstawie dostarczonych przez Reklamodawcę wytycznych. Na życzenie Klienta możemy również automatycznie weryfikować poprawność umieszczonych adresów URL i anchorów w publikacjach. Dodatkowo, po zrealizowaniu publikacji udostępniamy możliwość wprowadzenia w niej zmian do 3 dni roboczych. W zakresie indeksacji – stosujemy  innowacyjne rozwiązania, aby wszystkie publikacje były jak najszybciej zindeksowane. ",[12,80225,80227],{"id":80226},"jakie-metody-płatności-są-dostępne-w-panelu",[224,80228,80229],{},"Jakie metody płatności są dostępne w panelu?",[16,80231,80232],{},"W panelu można dokonać płatności za zamówienie poprzez płatność błyskawiczną (Paypal\u002Fkarta kredytowa) lub środkami z salda. Saldo można doładować również za pomocą Paypal lub karty kredytowej.",[12,80234,80236],{"id":80235},"czy-saldo-należy-wykorzystać-w-określonym-terminie",[224,80237,80238],{},"Czy saldo należy wykorzystać w określonym terminie?",[16,80240,80241],{},"Saldo zgromadzone na koncie w panelu Linkhouse jest dostępne do wykorzystania w dowolnym terminie bez obawy przed utratą tych środków.",[12,80243,80245],{"id":80244},"jak-długo-trwają-procesy-związane-z-zamówieniem-i-publikacją-artykułów",[224,80246,80247],{},"Jak długo trwają procesy związane z zamówieniem i publikacją artykułów?",[16,80249,80250],{},"W przypadku dostarczenia treści przez klienta, czas realizacji to zazwyczaj około 3 dni robocze. W przypadku zleceń, z napisaniem tekstu przez Linkhouse, czas realizacji wydłuża się o czas stworzenia treści zależny od rodzaju zakupionego tekstu. Maksymalny termin realizacji publikacji przez Wydawcę to 14 dni. ",[16,80252,80253],{},"Po zakończeniu zlecenia przesyłana jest informacja o jego realizacji. ",[12,80255,80257],{"id":80256},"czy-można-dokonać-zmian-w-publikacji",[224,80258,80259],{},"Czy można dokonać zmian w publikacji?",[16,80261,80262],{},"Tak, każdy użytkownik ma możliwość zgłoszenia bezpłatnych poprawek w zleceniu do 3 dni roboczych od momentu zrealizowania zamówienia przez Wydawcę.",[12,80264,80266],{"id":80265},"czy-można-anulować-zakupione-zlecenie",[224,80267,80268],{},"Czy można anulować zakupione zlecenie?",[16,80270,80271],{},"Możliwe jest anulowanie zakupionego zlecenia przed jego realizacją. W takiej sytuacji środki za anulowane zlecenie zostaną niezwłocznie zwrócone na saldo w panelu użytkownika. Środki te można wykorzystać na inne zamówienia lub usługi oferowane przez platformę Linkhouse. Należy jednak pamiętać, że jeśli artykuł wchodzący w skład zamówienia został już napisany, koszt treści nie zostanie zwrócony. Na saldo zostanie zwrócona wyłącznie wartość publikacji. Przygotowany artykuł można natomiast wykorzystać ponownie w innym zamówieniu na platformie. ",[12,80273,80275],{"id":80274},"czy-w-panelu-dostępna-jest-historia-zamówień",[224,80276,80277],{},"Czy w panelu dostępna jest historia zamówień?",[16,80279,80280],{},"Tak, wszelkie zakupione w naszym panelu zlecenia są widoczne w zakładce Reklamodawca-Zlecenia. Listę całych zamówień w każdym momencie można również zweryfikować w zakładce Finanse -> Historia zamówień.",[12,80282,80284],{"id":80283},"jakie-są-metody-monitorowania-i-raportowania-wyników",[224,80285,80286],{},"Jakie są metody monitorowania i raportowania wyników?",[16,80288,80289],{},"Korzystając z modułu Projekty można obserwować wyniki realizowanych kampanii i ich wpływ na parametry takie jak np. ruch organiczny. Dodatkowo, udostępniona jest możliwość monitorowania aktywności linków w publikacjach. Weryfikowana jest również zgodność realizacji zlecenia z wytycznymi. W ramach Projektów, można także pobrać raport dla danej kampanii, w którym znajduje się lista zrealizowanych zleceń wraz z ich kosztem i linkami do publikacji.",[3892,80291,80293],{"id":80292},"faq-wydawcy",[224,80294,80295],{},"FAQ WYDAWCY",[12,80297,80299],{"id":80298},"na-czym-polega-współpraca-z-linkhouse",[224,80300,80301],{},"Na czym polega współpraca z Linkhouse?",[16,80303,80304],{},"Współpraca z Linkhouse opiera się na prostym modelu:",[678,80306,80307,80310,80313,80316,80319],{},[54,80308,80309],{},"Dodanie strony do platformy (bezpłatnie).",[54,80311,80312],{},"Określenie stawek oraz warunków publikacji.",[54,80314,80315],{},"Reklamodawcy przeglądają oferty i składają zamówienia.",[54,80317,80318],{},"Każde zlecenie trafia do akceptacji przed realizacją.",[54,80320,80321],{},"Po publikacji wynagrodzenie jest przekazywane zgodnie z ustawioną ofertą.",[16,80323,80324,80325],{},"Więcej informacji: ",[182,80326,80329],{"href":80327,"rel":80328},"http:\u002F\u002Flinkhouse.net\u002Fpublisher",[349],"linkhouse.net\u002Fpublisher",[12,80331,80333],{"id":80332},"czy-platforma-pobiera-prowizję",[224,80334,80335],{},"Czy platforma pobiera prowizję?",[16,80337,80338],{},"Tak, platforma działa w modelu marżowym. Prowizja jest doliczana po stronie reklamodawcy, dzięki czemu kwota ustawiona w ofercie trafia w całości do wydawcy.",[12,80340,80342],{"id":80341},"z-iloma-reklamodawcami-współpracuje-linkhouse",[224,80343,80344],{},"Z iloma reklamodawcami współpracuje Linkhouse?",[16,80346,80347],{},"Platforma współpracuje z prawie 10 tysiącami zarejestrowanych reklamodawców. Są to zarówno małe i średnie firmy, jak i duże marki oraz agencje marketingowe. Baza klientów stale się rozwija, a zamówienia pochodzą od polskich oraz międzynarodowych firm.",[12,80349,80351],{"id":80350},"czy-można-dodać-więcej-niż-jedną-stronę",[224,80352,80353],{},"Czy można dodać więcej niż jedną stronę?",[16,80355,80356],{},"Tak, możliwe jest dodanie dowolnej liczby stron i zarządzanie nimi z jednego panelu.",[16,80358,80359,80360,80364],{},"W przypadku większej liczby domen możliwy jest ich import do systemu. W tym celu należy skontaktować się pod adresem ",[182,80361,80363],{"href":80362},"mailto:media@linkhouse.net","media@linkhouse.net"," i przesłać listę domen wraz z ofertą dla każdej z nich.",[12,80366,80368],{"id":80367},"jakie-produkty-można-oferować",[224,80369,80370],{},"Jakie produkty można oferować?",[16,80372,80373],{},"W ramach współpracy możliwe jest oferowanie różnych produktów:",[51,80375,80376,80378,80381,80384,80387],{},[54,80377,7700],{},[54,80379,80380],{},"linków w istniejących artykułach",[54,80382,80383],{},"wzmianek (brand mentions) w istniejących treściach",[54,80385,80386],{},"linków reklamowych, np. w formie baneru na stronie",[54,80388,80389],{},"notek prasowych",[16,80391,80392,80393],{},"Zakres oferty oraz warunki współpracy określane są indywidualnie w panelu. Więcej informacji na temat poszczególnych produktów znajduje w poradniku: ",[182,80394,80395],{"href":80395,"rel":80396},"https:\u002F\u002Flinkhouse.pl\u002Fartykul\u002Fzarzadzanie-stronami-i-ofertami-w-linkhouse\u002F",[349],[12,80398,80400],{"id":80399},"czy-można-edytować-warunki-oferty",[224,80401,80402],{},"Czy można edytować warunki oferty?",[16,80404,80405,80406,284],{},"Tak, warunki oferty mogą być edytowane w dowolnym momencie w panelu w zakładce ",[224,80407,2965],{},[16,80409,80410],{},"Wprowadzone zmiany będą obowiązywać dla nowych zamówień. Zamówienia, które zostały już złożone, realizowane są na warunkach obowiązujących w momencie ich przyjęcia.",[12,80412,80414],{"id":80413},"kto-dostarcza-treść-reklamodawca-czy-wydawca",[224,80415,80416],{},"Kto dostarcza treść – reklamodawca czy wydawca?",[16,80418,80419],{},"Najczęściej treść dostarcza reklamodawca.",[16,80421,80422],{},"W przypadku posiadania konta firmowego możliwe jest również oferowanie przygotowania treści po stronie wydawcy. Informacja ta określana jest w warunkach oferty.",[12,80424,80426],{"id":80425},"czy-można-wprowadzać-poprawki-w-treści",[224,80427,80428],{},"Czy można wprowadzać poprawki w treści?",[16,80430,80431],{},"Uwagi do treści można zgłaszać w ramach systemu poprawek w panelu.",[16,80433,80434],{},"Nie należy jednak samodzielnie modyfikować artykułu bez wcześniejszego uzgodnienia zmian w systemie. Wszelkie zmiany w treści mogą zostać wprowadzone wyłącznie po uzyskaniu zgody reklamodawcy.",[12,80436,80438],{"id":80437},"jak-długo-artykuł-musi-pozostać-na-stronie",[224,80439,80440],{},"Jak długo artykuł musi pozostać na stronie?",[16,80442,80443],{},"Czas emisji zależy od warunków określonych w ofercie. Możliwa jest publikacja na minimum 12 miesięcy lub bezterminowo.",[16,80445,80446],{},"W przypadku publikacji na 12 miesięcy artykuł musi pozostać na stronie przez ten okres. Po jego upływie możliwe jest pozostawienie publikacji w niezmienionej formie lub jej usunięcie.",[16,80448,80449],{},"W przypadku publikacji bezterminowej artykuł musi pozostać na stronie przez cały okres posiadania domeny, jednocześnie nie krócej niż 12 miesięcy.",[12,80451,80453],{"id":80452},"jak-należy-oznaczać-publikacje-na-stronie",[224,80454,80455],{},"Jak należy oznaczać publikacje na stronie?",[16,80457,80458],{},"Sposób oznaczania publikacji określany jest w warunkach oferty. Możliwe jest m.in. oznaczenie jako artykuł sponsorowany, brak oznaczenia, oznaczenie zgodne z wytycznymi reklamodawcy lub inne rozwiązanie.",[12,80460,80462],{"id":80461},"czy-można-określić-zasady-publikacji-treści-o-wrażliwej-tematyce",[224,80463,80464],{},"Czy można określić zasady publikacji treści o wrażliwej tematyce?",[16,80466,80467],{},"Tak, możliwe jest samodzielne określenie zasad publikacji treści o wrażliwej tematyce, ich wykluczenie lub ustalenie dla nich odrębnych warunków i wyceny.",[16,80469,80470],{},"Należy jednak pamiętać, że wszystkie publikowane treści muszą być zgodne z obowiązującym prawem.",[12,80472,80474],{"id":80473},"czy-wysyłane-jest-powiadomienie-mailowe-o-nowym-zleceniu",[224,80475,80476],{},"Czy wysyłane jest powiadomienie mailowe o nowym zleceniu?",[16,80478,80479],{},"Tak, informacja o nowym zleceniu wysyłana jest mailowo oraz dostępna w Panelu wydawcy.",[12,80481,80483],{"id":80482},"czy-gwarantowana-jest-określona-liczba-publikacji",[224,80484,80485],{},"Czy gwarantowana jest określona liczba publikacji?",[16,80487,80488],{},"Nie, liczba zleceń zależy m.in. od tematyki strony, cen, parametrów SEO oraz zapotrzebowania reklamodawców. Im bardziej konkurencyjna i przejrzysta oferta, tym większa szansa na regularne zlecenia.",[12,80490,80492],{"id":80491},"czy-można-oferować-pakiety-publikacji",[224,80493,80494],{},"Czy można oferować pakiety publikacji?",[16,80496,80497],{},"Nie, na ten moment platforma nie umożliwia tworzenia i oferowania pakietów publikacji w ramach jednej oferty.",[16,80499,80500,80501,284],{},"W przypadku zainteresowania taką formą współpracy zalecany jest kontakt pod adresem ",[182,80502,80363],{"href":80362},[12,80504,80506],{"id":80505},"jak-można-wyróżnić-swoją-ofertę",[224,80507,80508],{},"Jak można wyróżnić swoją ofertę?",[16,80510,80511],{},"Możliwe jest wyróżnienie oferty poprzez ustawienie promocji w panelu.",[16,80513,80514],{},"Platforma nie oferuje płatnego systemu podbijania pozycji ani reklam w wynikach wyszukiwania.",[16,80516,80517],{},"Posiadanie zróżnicowanej oferty ułatwia dopasowanie się do potrzeb reklamodawców.",[12,80519,80521],{"id":80520},"jak-wyglądają-rozliczenia-i-wypłaty-w-linkhouse",[224,80522,80523],{},"Jak wyglądają rozliczenia i wypłaty w Linkhouse?",[16,80525,80526],{},"Po złożeniu zamówienia środki są zabezpieczane w systemie. Wynagrodzenie naliczane jest na saldo po 3 dniach roboczych od zakończenia zlecenia lub po 2 dniach roboczych od zamknięcia poprawek.",[16,80528,80529],{},"Współpraca i wszystkie rozliczenia odbywają się wyłącznie za pośrednictwem platformy – nie ma możliwości realizowania płatności poza systemem ani ustalania indywidualnych rozliczeń bezpośrednio z reklamodawcą.",[16,80531,80532],{},"Minimalna kwota wypłaty wynosi 50. Środki mogą być wypłacane w dowolnym momencie.",[12,80534,80536],{"id":80535},"czy-faktura-wystawiana-jest-na-dane-linkhouse",[224,80537,80538],{},"Czy faktura wystawiana jest na dane Linkhouse?",[16,80540,80541],{},"Tak, faktura wystawiana jest na dane Linkhouse. ",[16,80543,80544],{},"Dane niezbędne do wystawienia dokumentu dostępne są w panelu podczas zlecania wypłaty.",{"title":34,"searchDepth":190,"depth":190,"links":80546},[80547,80549,80550,80551,80552,80553,80554,80555,80556,80557,80558,80559,80560,80561,80562,80563,80564,80565,80566,80567,80568,80569,80570,80571,80572,80573,80574,80575,80576,80577,80578,80579,80580,80581,80582,80583,80584],{"id":80044,"depth":190,"text":80548},"**Czy konieczne jest posiadanie firmy, aby współpracować z Linkhouse?",{"id":80067,"depth":190,"text":80070},{"id":80076,"depth":190,"text":80079},{"id":80088,"depth":190,"text":80091},{"id":80102,"depth":190,"text":80105},{"id":80111,"depth":190,"text":80114},{"id":61991,"depth":190,"text":61992},{"id":80158,"depth":190,"text":80161},{"id":80170,"depth":190,"text":80173},{"id":80179,"depth":190,"text":80182},{"id":80193,"depth":190,"text":80196},{"id":80205,"depth":190,"text":80208},{"id":80217,"depth":190,"text":80220},{"id":80226,"depth":190,"text":80229},{"id":80235,"depth":190,"text":80238},{"id":80244,"depth":190,"text":80247},{"id":80256,"depth":190,"text":80259},{"id":80265,"depth":190,"text":80268},{"id":80274,"depth":190,"text":80277},{"id":80283,"depth":190,"text":80286},{"id":80298,"depth":190,"text":80301},{"id":80332,"depth":190,"text":80335},{"id":80341,"depth":190,"text":80344},{"id":80350,"depth":190,"text":80353},{"id":80367,"depth":190,"text":80370},{"id":80399,"depth":190,"text":80402},{"id":80413,"depth":190,"text":80416},{"id":80425,"depth":190,"text":80428},{"id":80437,"depth":190,"text":80440},{"id":80452,"depth":190,"text":80455},{"id":80461,"depth":190,"text":80464},{"id":80473,"depth":190,"text":80476},{"id":80482,"depth":190,"text":80485},{"id":80491,"depth":190,"text":80494},{"id":80505,"depth":190,"text":80508},{"id":80520,"depth":190,"text":80523},{"id":80535,"depth":190,"text":80538},"2013-01-01","FAQ OGÓLNY Czy konieczne jest posiadanie firmy, aby współpracować z Linkhouse? Nie. Z platformy Linkhouse mogą korzystać zarówno firmy, jak i osoby prywatne, z uwzględnieniem różnic w zależności od ro",{},"\u002Fblog\u002Ffaq",{"title":80033,"description":80586},"blog\u002Ffaq","uigUGdpAydSKvK_U9xBikeKaj4pg6QPSBC7MtfWANEo",{"id":80593,"title":80594,"author":197,"body":80595,"category":53142,"coverStyle":79573,"date":197,"description":80628,"excerpt":197,"extension":200,"image":197,"meta":80629,"navigation":203,"path":80630,"readTime":858,"seo":80631,"seoDescription":197,"stem":80632,"__hash__":80633},"blog\u002Fblog\u002Fblack-week.md","Black Week — publikacje nawet o 90% taniej + cashback do 550 zł",{"type":9,"value":80596,"toc":80624},[80597,80599,80602,80606,80617,80621],[3892,80598,218],{"id":217},[16,80600,80601],{},"Skorzystaj z rabatów wydawców z okazji Black Weeks. Tysiące portali oferuje wyjątkowe zniżki, które pozwolą Ci zbudować silny profil linkowy w znacznie niższej cenie.",[12,80603,80605],{"id":80604},"co-oferujemy-w-black-week","Co oferujemy w Black Week?",[51,80607,80608,80611,80614],{},[54,80609,80610],{},"Rabaty do 90% na wybrane publikacje",[54,80612,80613],{},"Cashback do 550 zł na konto platformy",[54,80615,80616],{},"Dostęp do ekskluzywnych ofert premium portali",[12,80618,80620],{"id":80619},"jak-skorzystać-z-promocji","Jak skorzystać z promocji?",[16,80622,80623],{},"Zaloguj się na swoje konto Linkhouse, przejdź do zakładki \"Oferty\" i filtruj po tagu \"Black Week\". Promocja obowiązuje przez ograniczony czas.",{"title":34,"searchDepth":190,"depth":190,"links":80625},[80626,80627],{"id":80604,"depth":190,"text":80605},{"id":80619,"depth":190,"text":80620},"Skorzystaj z rabatów wydawców z okazji Black Weeks. Wybieraj spośród tysięcy ofert...",{},"\u002Fblog\u002Fblack-week",{"title":80594,"description":80628},"blog\u002Fblack-week","_tdmrCUVV3MUlpTn5OCsOnxp9MEYroysNV1nVeD3FqQ",{"id":80635,"title":6,"author":197,"body":80636,"category":11228,"coverStyle":76374,"date":197,"description":80663,"excerpt":197,"extension":200,"image":197,"meta":80664,"navigation":203,"path":80665,"readTime":5370,"seo":80666,"seoDescription":197,"stem":80667,"__hash__":80668},"blog\u002Fblog\u002Fcontent-linkhouse.md",{"type":9,"value":80637,"toc":80659},[80638,80642,80645,80649,80652,80656],[3892,80639,80641],{"id":80640},"content-w-linkhouse","Content w Linkhouse",[16,80643,80644],{},"Linkhouse to nie tylko platforma do szybkiego i łatwego zamawiania linków. Jako klient możesz skorzystać z profesjonalnych usług content marketingowych, które zwiększą skuteczność Twojego linkbuildingu.",[12,80646,80648],{"id":80647},"dlaczego-jakość-treści-ma-znaczenie","Dlaczego jakość treści ma znaczenie?",[16,80650,80651],{},"W SEO jakość contentu to fundament. Google coraz skuteczniej ocenia wartość artykułów dla użytkowników i nagradza strony, które dostarczają autentyczne, eksperckie treści.",[12,80653,80655],{"id":80654},"jak-działa-content-w-linkhouse","Jak działa content w Linkhouse?",[16,80657,80658],{},"Platforma Linkhouse umożliwia zamówienie artykułów sponsorowanych napisanych przez doświadczonych copywriterów, którzy specjalizują się w różnych branżach. Każdy tekst przechodzi redakcję i jest zgodny z wytycznymi SEO.",{"title":34,"searchDepth":190,"depth":190,"links":80660},[80661,80662],{"id":80647,"depth":190,"text":80648},{"id":80654,"depth":190,"text":80655},"Linkhouse to nie tylko platforma do szybkiego i łatwego zamawiania linków. Jako klient możesz...",{},"\u002Fblog\u002Fcontent-linkhouse",{"title":6,"description":80663},"blog\u002Fcontent-linkhouse","B9iw7SiAgzk1gFzSlKQWe9-GnJnMbegm7AOl3NNDnZI",{"id":80670,"title":376,"author":197,"body":80671,"category":80714,"coverStyle":79825,"date":197,"description":80715,"excerpt":197,"extension":200,"image":197,"meta":80716,"navigation":203,"path":80717,"readTime":12703,"seo":80718,"seoDescription":197,"stem":80719,"__hash__":80720},"blog\u002Fblog\u002Fpierwsze-zamowienie.md",{"type":9,"value":80672,"toc":80708},[80673,80677,80680,80684,80687,80691,80694,80698,80701,80705],[3892,80674,80676],{"id":80675},"pierwsze-zamówienie-w-linkhouse","Pierwsze zamówienie w Linkhouse",[16,80678,80679],{},"Zastanawiasz się, jak złożyć swoje pierwsze zamówienie na platformie? Masz konto, ale nie wiesz, od czego zacząć? Ten przewodnik krok po kroku przeprowadzi Cię przez cały proces.",[12,80681,80683],{"id":80682},"krok-1-określ-cel-kampanii","Krok 1: Określ cel kampanii",[16,80685,80686],{},"Zanim przejdziesz do wyboru portali, zastanów się nad celem Twojej kampanii. Czy zależy Ci na budowaniu autorytetu domeny, ruchu czy widoczności marki?",[12,80688,80690],{"id":80689},"krok-2-wybierz-portal","Krok 2: Wybierz portal",[16,80692,80693],{},"Skorzystaj z zaawansowanych filtrów Linkhouse, aby znaleźć portale odpowiednie dla Twojej branży. Możesz filtrować po DR, ruchu, tematyce i cenie.",[12,80695,80697],{"id":80696},"krok-3-złóż-zamówienie","Krok 3: Złóż zamówienie",[16,80699,80700],{},"Po wybraniu portalu kliknij \"Zamów\" i wypełnij brief. Podaj temat artykułu, słowa kluczowe i link docelowy.",[12,80702,80704],{"id":80703},"krok-4-monitoruj-status","Krok 4: Monitoruj status",[16,80706,80707],{},"Po złożeniu zamówienia możesz śledzić jego status w panelu. Otrzymasz powiadomienie, gdy publikacja zostanie zatwierdzona.",{"title":34,"searchDepth":190,"depth":190,"links":80709},[80710,80711,80712,80713],{"id":80682,"depth":190,"text":80683},{"id":80689,"depth":190,"text":80690},{"id":80696,"depth":190,"text":80697},{"id":80703,"depth":190,"text":80704},"Tutorial","Zastanawiasz się, jak złożyć swoje pierwsze zamówienie na platformie? Masz konto, ale nie wiesz, od czego zacząć?",{},"\u002Fblog\u002Fpierwsze-zamowienie",{"title":376,"description":80715},"blog\u002Fpierwsze-zamowienie","sUr8SnLb0VpGy2kthWTWR8OIqhztPEDCnr4yIcL2F1U",{"id":80722,"clients":80723,"cta":80734,"dualAudience":80741,"extension":80753,"faq":80754,"footer":80790,"functions":80855,"global":80877,"hero":80885,"linkPlanner":80900,"marquee":80918,"meta":80973,"services":80974,"showcase":80997,"stats":81006,"stem":81019,"testimonials":81020,"__hash__":81043},"landing\u002Flanding.yml",[80724,80726,80729,80732],{"name":60407,"style":80725},"bold",{"name":80727,"style":80728},"Empik","serif",{"name":80730,"style":80731},"OUTHORN","thin",{"name":80733,"style":80725},"SportStyleStory",{"title":80735,"description":80736,"primaryCta":80737,"secondaryCta":80738},"Zacznij budować widoczność już teraz.","Załóż darmowe konto w 15 sekund i sprawdź, dlaczego ponad 26 000 marek wybrało Linkhouse.",{"label":4736,"href":4734},{"label":80739,"href":80740},"Umów demo z ekspertem","\u002Fumow-demo",{"advertiser":80742,"publisher":80747},{"title":80743,"description":80744,"cta":80745},"Planuj, zlecaj i monitoruj kampanie content marketingu.","Korzystaj z największej bazy portali sponsorowanych, z aktualnych danych SEO z najlepszych narzędzi rynku i z funkcji wspierających codzienną pracę nad projektami.",{"label":80746,"href":4734},"Załóż konto reklamodawcy",{"title":80748,"description":80749,"cta":80750},"Monetyzuj swoje strony i zarabiaj na własnych zasobach.","Dołącz do platformy, na której tysiące wydawców generuje stabilne, dodatkowe przychody publikując treści dla zaufanych klientów.",{"label":80751,"href":80752},"Zostań wydawcą","https:\u002F\u002Fapp.linkhouse.co\u002Fregister?role=publisher","yml",{"title":80755,"description":80756,"cards":80757,"items":80765},"Najczęstsze pytania, zanim założysz konto.","Coś jeszcze niejasne? Napisz na \u003Cstrong>kontakt@linkhouse.pl\u003C\u002Fstrong> — odpisujemy w ciągu 24 godzin.",[80758,80761],{"title":80759,"text":80760,"href":80740},"Wolisz rozmowę?","Umów \u003Ca href='\u002Fumow-demo'>15-minutowe demo\u003C\u002Fa> z ekspertem SEO.",{"title":80762,"text":80763,"href":80764},"Centrum pomocy","200+ artykułów i tutoriali w \u003Ca href='\u002Fstrefa-pomocy'>Strefie pomocy\u003C\u002Fa>.","\u002Fstrefa-pomocy",[80766,80769,80772,80775,80778,80781,80784,80787],{"q":80767,"a":80768},"Czy mogę korzystać z platformy za darmo?","\u003Cstrong>Tak.\u003C\u002Fstrong> Założenie konta i przeglądanie pełnej bazy 74 000+ portali jest całkowicie bezpłatne. Płacisz tylko za publikacje, które faktycznie zamówisz — bez abonamentu, bez minimalnej wpłaty, bez ukrytych opłat. Ceny widzisz z góry przy każdej domenie.",{"q":80770,"a":80771},"Skąd biorą się dane SEO przy domenach?","Pobieramy je bezpośrednio z \u003Cstrong>Ahrefs, Semrush i MOZ\u003C\u002Fstrong> — odświeżane raz na 7 dni. Dla każdej domeny widzisz Domain Rating, ruch organiczny, Trust Flow, Citation Flow i trendy. Możesz też podłączyć własne konta tych narzędzi przez integracje.",{"q":80773,"a":80774},"Czym różnicie się od ręcznego outreachu?","Ręczny outreach to średnio \u003Cstrong>2–4 tygodnie\u003C\u002Fstrong> rozmów na publikację. U nas zamawiasz w kilka minut, znasz cenę z góry, parametry są zweryfikowane, a publikacja pojawia się średnio w ciągu \u003Cstrong>5 dni roboczych\u003C\u002Fstrong>. Plus AI Link Planner składa Ci całą kampanię w ~60 sekund.",{"q":80776,"a":80777},"Jakie formaty publikacji są dostępne?","Cztery: \u003Cstrong>artykuły sponsorowane\u003C\u002Fstrong> (nowy tekst pisany przez wydawcę albo Twój content), \u003Cstrong>linki w istniejących artykułach\u003C\u002Fstrong> (niche edits), \u003Cstrong>banery reklamowe\u003C\u002Fstrong> oraz \u003Cstrong>tekstowe linki reklamowe\u003C\u002Fstrong>. Każdy format ma własne filtry i pricing.",{"q":80779,"a":80780},"Czy publikujecie na zagranicznych portalach?","Tak — \u003Cstrong>ponad połowa\u003C\u002Fstrong> z 74 000 portali w naszej bazie to strony zagraniczne, w 25+ językach. Realizujemy kampanie w kilkunastu krajach europejskich, USA, Kanadzie, Meksyku, Argentynie i Australii.",{"q":80782,"a":80783},"Jak wygląda płatność i fakturowanie?","Doładowujesz portfel przelewem lub kartą i z niego płacisz za zamówienia. Faktura VAT generowana automatycznie po każdej publikacji albo zbiorczo na koniec miesiąca. Obsługujemy płatności w PLN, EUR i USD.",{"q":80785,"a":80786},"Czy linki są oznaczone jako sponsorowane?","To zależy od formatu i wydawcy — przy każdej domenie widzisz oznaczenie \u003Cstrong>dofollow \u002F nofollow \u002F sponsored\u003C\u002Fstrong>. Standardem rynkowym są linki dofollow w artykułach sponsorowanych, ale możesz filtrować pod swoje wymagania.",{"q":80788,"a":80789},"Czy mogę zostać wydawcą i zarabiać na swojej stronie?","Tak. Zgłoś swoją stronę, my zweryfikujemy parametry i dodamy do bazy. Ustalasz własne ceny i zasady, a my dostarczamy klientów i obsługujemy całą logistykę. Wypłaty co miesiąc, integracja z WordPress.",{"description":80791,"social":80792,"columns":80798,"contact":80842,"legal":80846,"legalLinks":80847},"Linkhouse ułatwia proces budowania widoczności w Google i AI. Skorzystaj z największej bazy stron w Polsce.",{"facebook":80793,"twitter":80794,"linkedin":80795,"instagram":80796,"youtube":80797},"https:\u002F\u002Ffacebook.com\u002Flinkhouse","https:\u002F\u002Ftwitter.com\u002Flinkhouse","https:\u002F\u002Flinkedin.com\u002Fcompany\u002Flinkhouse","https:\u002F\u002Finstagram.com\u002Flinkhouse","https:\u002F\u002Fyoutube.com\u002Flinkhouse",[80799,80815,80829],{"heading":80800,"links":80801},"Oferta",[80802,80804,80806,80808,80810,80812],{"label":2169,"href":80803},"\u002Foferta\u002Fartykuly-sponsorowane",{"label":693,"href":80805},"\u002Foferta\u002Fbacklink-gap",{"label":14992,"href":80807},"\u002Flink-planner",{"label":37340,"href":80809},"\u002Foferta\u002Flinki-tematyczne",{"label":196,"href":80811},"\u002Foferta\u002Fcopywriting",{"label":80813,"href":80814},"Program lojalnościowy","\u002Foferta\u002Fprogram-lojalnosciowy",{"heading":80816,"links":80817},"Współpraca",[80818,80820,80823,80826],{"label":80057,"href":80819},"\u002Fwspolpraca\u002Fwydawcy",{"label":80821,"href":80822},"Copywriterzy","\u002Fwspolpraca\u002Fcopywriterzy",{"label":80824,"href":80825},"Program partnerski","\u002Fwspolpraca\u002Fprogram-partnerski",{"label":80827,"href":80828},"Kariera","\u002Fkariera-w-linkhouse",{"heading":80830,"links":80831},"Wiedza",[80832,80834,80836,80837,80839],{"label":40971,"href":80833},"\u002Fblog",{"label":80835,"href":80764},"Strefa pomocy",{"label":2886,"href":80764},{"label":80838,"href":80833},"Newsletter \"I Hate SEO\"",{"label":80840,"href":80841},"Wypełnij brief","\u002Fbrief",{"phone":80843,"email":80844,"address":80845},"+48 534 904 689","kontakt@linkhouse.pl","Grupa KBR Chlewiński i Kozłowski S.K.A.\nWarszawska 40\u002F2A\n40-008 Katowice\nNIP: 6342871729","© 2017–2026 Linkhouse. Wszelkie prawa zastrzeżone.",[80848,80851,80853],{"label":80849,"href":80850},"Polityka prywatności","#",{"label":80852,"href":80850},"Regulamin Wydawcy",{"label":80854,"href":80850},"Regulamin Reklamodawcy",[80856,80859,80862,80865,80868,80872],{"title":80857,"description":80858,"badge":34},"Darmowe konto w 15 sekund","Bez karty kredytowej, bez zobowiązań. Po prostu się zarejestruj i sprawdź jak działa platforma.",{"title":80860,"description":80861,"badge":34},"Przejrzysty i intuicyjny panel","Wszystkie kampanie, faktury i raporty w jednym miejscu. UX dopracowany przez 7 lat.",{"title":80863,"description":80864,"badge":34},"Kilka opcji formatów","Artykuły, wzmianki, banery, linki tekstowe — dobierz format do swojej strategii.",{"title":80866,"description":80867,"badge":34},"Narzędzia SEO & integracje","Backlink Gap, Link Planner, SEO Backlink Finder. API i integracje z Twoimi systemami.",{"title":21440,"description":80869,"badge":80870,"badgeStyle":80871},"Przyspieszaj research i ofertowanie z poziomu czatu z AI. Dla zaawansowanych użytkowników.","NOWE","new",{"title":80873,"description":80874,"badge":80875,"badgeStyle":80876},"Zarządzanie projektami","Wielu użytkowników, role, statusy publikacji, kalendarz i automatyczne raporty dla klientów.","PRO","pro",{"title":80878,"description":80879,"items":80880,"cta":80884},"Linkhouse działa na całym świecie.","Linkhouse to nie tylko działania na rynku polskim. Ponad połowa z naszej liczącej ponad 74 tysiące serwisów bazy to strony zagraniczne. Realizujemy kampanie w kilkunastu krajach europejskich oraz w USA, Kanadzie, Meksyku czy Argentynie.",[80881,80882,42655,80883],"Publikacje artykułów sponsorowanych","Dodawanie linków w istniejących artykułach","Tekstowe linki reklamowe",{"label":4736,"href":4734},{"title":80886,"description":80887,"primaryCta":80888,"secondaryCta":80889,"trust":80891},"Buduj widoczność w Google i w AI — wygodnie.","Linkhouse ułatwia cały proces budowania widoczności — od znajdowania ofert po monitorowanie efektów. Skorzystaj z największej bazy stron w Polsce.",{"label":4736,"href":4734},{"label":80890,"href":80740},"Umów demo",[80892,80895,80898],{"platform":80893,"score":80894},"Trustpilot","4.8",{"platform":80896,"score":80897},"G2","4.7",{"platform":37256,"score":80899},"4.9",{"title":80901,"description":80902,"steps":80903,"cta":80916},"Od domeny do gotowego \u003Cem>koszyka\u003C\u002Fem> linków — w jeden oddech.","Wpisz adres swojej strony. AI analizuje Twój profil linkowy, dobiera adekwatne tematycznie portale z bazy 79 000 i składa kompletną kampanię. Akceptuj jednym kliknięciem albo dostosuj ręcznie.",[80904,80908,80912],{"num":80905,"title":80906,"desc":80907},"01","Wpisz swoją domenę","Opcjonalnie podłącz GSC, Ahrefs lub Semrush — AI zaciągnie kontekst.",{"num":80909,"title":80910,"desc":80911},"02","AI proponuje targety","Analiza tematyczna, konkurencji, gap w profilu linkowym i budżetu.",{"num":80913,"title":80914,"desc":80915},"03","Wybierz, zatwierdź, zamów","Cały koszyk publikacji gotowy w ~60 sekund — z cenami, DR, ruchem.",{"label":80917,"href":80807},"Wypróbuj Link Planner",{"label":80919,"items":80920},"Twoje publikacje na **26 000+** portali, w tym:",[80921,80924,80927,80930,80933,80936,80939,80943,80946,80949,80951,80954,80957,80960,80963,80966,80968,80971],{"text":80922,"style":80725,"color":80923},"ONET","#ED1C24",{"text":80925,"color":80926},"WP.pl","#C8102E",{"text":80928,"style":80731,"color":80929},"RMF FM","#0066CC",{"text":80931,"style":80728,"color":80932},"National Geographic","#FFCC00",{"text":80934,"style":80725,"color":80935},"money.pl","#1B5E20",{"text":80937,"color":80938},"Newsweek","#D52B1E",{"text":80940,"style":80941,"color":80942},"ELLE","thin serif","#0F1011",{"text":80944,"color":80945},"Spider's Web","#00BFFF",{"text":80947,"style":80725,"color":80948},"INTERIA","#00A651",{"text":80950,"style":80728,"color":80942},"Wyborcza",{"text":80952,"color":80953},"Bankier.pl","#003366",{"text":80955,"style":80731,"color":80956},"TVN24","#DA262C",{"text":80958,"style":80725,"color":80959},"RZECZPOSPOLITA","#B71C1C",{"text":80961,"color":80962},"Gazeta.pl","#E30613",{"text":80964,"color":80965},"Sport.pl","#F5C518",{"text":80967,"style":80731,"color":80962},"SUPER EXPRESS",{"text":80969,"color":80970},"NaTemat","#1976D2",{"text":80972,"style":80725,"color":80970},"O2",{},[80975,80979,80983,80988,80992],{"id":80976,"title":2169,"description":80977,"href":80803,"span":21025,"badge":34,"iconStyle":80978},1,"Publikacje na największych polskich i międzynarodowych portalach. Z góry znasz ceny, widzisz parametry SEO odświeżane co 7 dni i możesz filtrować bazę pod swój projekt.","primary",{"id":190,"title":2272,"description":80980,"href":80981,"span":20968,"badge":34,"iconStyle":80982},"Dodawaj linki i wzmianki w już opublikowanych tekstach na zaufanych portalach.","\u002Foferta\u002Flinki-w-istniejacych-artykulach","dark",{"id":359,"title":80984,"description":80985,"href":80986,"span":20940,"badge":34,"iconStyle":80987},"Banery reklamowe","Kampanie display na premium portalach z transparentnym pricingiem.","\u002Foferta","indigo",{"id":20940,"title":80989,"description":80990,"href":80805,"span":20940,"badge":34,"iconStyle":80991},"Narzędzia SEO","Backlink Gap, Link Planner, SEO Backlink Finder — pełen stack analityczny.","outline",{"id":20968,"title":80993,"description":80994,"href":80986,"span":20940,"badge":80995,"iconStyle":80996},"AI Visibility","Analiza i poprawa widoczności Twojej marki w ChatGPT, Perplexity, Claude i Gemini.","NOWOŚĆ","gradient",{"title":80998,"description":80999,"features":81000,"cta":81005},"Zarejestruj się i uzyskaj dostęp do największej bazy portali w Polsce.","Z góry znasz ceny, widzisz odświeżane co 7 dni parametry SEO. Korzystaj z rozbudowanych filtrów i zautomatyzowanych narzędzi ofertowania.",[81001,81002,81003,81004],"Największa baza portali sponsorowanych w PL","Aktualne i wiarygodne dane SEO z najlepszych narzędzi","Dodatkowe moduły, narzędzia i integracje","Funkcje wspierające zarządzanie projektami",{"label":4736,"href":4734},[81007,81010,81013,81016],{"number":81008,"label":81009},"9,7k","Publikacji miesięcznie",{"number":81011,"label":81012},"79k+","Portali w bazie",{"number":81014,"label":81015},"11,5k","Podlinkowanych domen w ostatnim roku",{"number":81017,"label":81018},"2014","Rok założenia — działamy nieprzerwanie","landing",[81021,81026,81030,81034,81037,81040],{"text":81022,"author":43591,"company":81023,"dark":81024,"size":81025},"Poszukiwanie dobrych linków w procesie SEO wymaga czasu — mnóstwo czasu. Produkt, który mi go oszczędza, jest na mojej liście priorytetowej. Linkhouse jest na mojej liście priorytetowej.","PapaSEO.com",false,"tall",{"text":81027,"author":81028,"company":81029,"dark":203,"size":34},"Linkhouse wybiega mocno poza standardową platformę do zamawiania publikacji. Stara się wykorzystać technologię i dane do tego, by dostarczać istotną wartość i przewagę konkurencyjną dla swoich klientów. Duża baza portali na wielu rynkach w połączeniu z danymi to przepis na sukces w SEO.","Damian Sałkowski","CEO, Senuto",{"text":81031,"author":81032,"company":76737,"dark":81024,"size":81033},"Linkhouse to narzędzie must have dla pozycjonerów. Niezawodne narzędzie, z którym link building przebiega sprawniej.","Wojciech Szymański","short",{"text":81035,"author":81036,"company":25478,"dark":81024,"size":34},"Nawet najlepsza agencja SEO musi opierać swoje prace o rzetelnych partnerów. Dla nas takim partnerem jest Linkhouse. Cechuje ich wysokie przywiązanie do jakości i satysfakcji klienta.","Krzysztof Marzec",{"text":81038,"author":81039,"company":61040,"dark":203,"size":81033},"Najbardziej profesjonalna platforma do link buildingu. Szanse na dobre SEO są naprawdę duże.","Dawid Kasprzyk",{"text":81041,"author":57884,"company":81042,"dark":81024,"size":81025},"Z platformy Linkhouse korzystam regularnie. Atutem są metryki pozwalające na szybką analizę domen czy nowe funkcje w postaci wyszukiwania miejsc pod relinkowanie czy linki tematyczne.","Takaoto.pl","jIsBSfkPCxTTIzlFpZk-lL2C8MtXmX53ZHErnDWgSNo",1779788911200]